R AT E
BOOK

2024

a d v. a s a h i . c o m / e n g l i s h /CONTENTS
01 Overview
03 The Asahi Shimbun
07 be / SDGs PROJECT
08 Area-focused supplement / Panorama
09 GLOBE / GLOBE+
10 AERA / Newton / T JAPAN11 The Asahi Shimbun Digital
19 Asahi Digital Solutions / A-TANK
20 The Asahi Shimbun digital media
21 Overseas office & Representatives

THE ASAHI SHIMBUN COMPANY

5-3-2, Tsukiji, Chuo-ku, Tokyo 104-8011, Japan
TEL: +81-3-5540-7595 FAX: +81-3-5540-7760

OVERVIEW

The Asahi Shimbun Company
The Asahi Shimbun has been Japan’s leading
and most trusted newspaper for more than 140 years.
We strive to be a company that contributes
to a sustainable society, echoing the ideals of theUnited Nations’ SDGs. In 2020, we became thefirst in our industry to make a declaration ofgender equality.
Our journalism presents diverse ideas onsocial issues and this progressive attitude can also
be seen in our media business.
We use our expertise in newspapers, digital
media, magazines, broadcasting, events, and video
production to propose new ideas and contributeto the success of your marketing strategy.

01

The Asahi Shimbun media group
NEWSPAPER

DIGITAL

Global networks of The Asahi Shimbun
Overseas reporting network• 194 offices including 26 overseas bureaus (5 general bureaus, 21 bureaus)

1
4

6

2
5

11

7

10
8

18

20

22

16

25

17

19

14

12

24

23

21
15

13

26

9

1 Brussels
European General
Bureau7 CairoMiddle Eastern and
African General Bureau

12 Bangkok
Asian General
Bureau18 Beijing
Chinese General
Bureau23 Washington, D.C.
American General
Bureau3 Berlin

9 Johannesburg

14 New Delhi

20 Shenyang

25 San Francisco

16 Yangon

22 Hong Kong

2 Paris4 London

5 Geneva

Weekend supplement
for lifestyle3

6 Moscow

8 Jerusalem

10 Teheran
11 Istanbul

13 Jakarta
15 Hanoi
17 Seoul

19 Shanghai
21 Taipei

24 New York

26 Sao Paulo

Global partnership• Alliances with The New York Times (US) and The Dong-A Ilbo (South Korea,).
• Collaborations with BuzzFeed Japan Corporation as a partner company in Japan.
• Asahi Interactive, a subsidiary of Asahi Shimbun, operates CNN’s Japanese website.

23 thousand copies

Bi-weekly on global
concerns
The Asahi Shimbun(Japanese Daily)
3.7 million copies

MAGAZINE

IN ASSOCIATION WITH

40 thousand copies

EVENT

24 networks nationwide

National
High School BaseballChampionship• Partnership with the International Consortium of Investigate Journalists (ICIJ)The Asahi is the only newspaper in Japan to partner with ICIJ since 2012. We engaged in
the Pulitzer winning the Panama Papers investigation in 2017.
• Participation in the UN Global Compact
As the first Japanese media company, we began participating in the UN Global Compact in 2004
to fulfill our two responsibilities as a media institution in journalism and a corporate citizen.

TV

58 thousand copies

81 thousand copies

Participation in global movements and organizations as Japan’s representative

100 thousand copies

45 million viewable households• The first member of the UN SDG Media Compact
We were the first member of the UN SDG Media
Compact in 2018. It seeks to inspire media andentertainment companies around the world toleverage their resources and creative talent toadvance the SDGs. This currently includes
almost 400 members from 160 countries.

02NEWSPAPER

The Asahi Shimbun
DAILY CIRCULATION:

SapporoMORNING EVENING

AREA

Edition

TOKYO
OSAKA

SEIBU (KYUSHU)NAGOYA

HOKKAIDO
TOTAL

Edition2,167,327
1,022,091
287,766
202,120
67,766
3,747,070

680,197423,310
25,6300
15,766
1,144,903

HOKKAIDO
edition

DEADLINES:
1. Booking deadlines[Black & white] two weeks prior[Color] four weeks prior
2. Cancellations deadline
2 weeks prior. We reserve the right to charge the full amount as agreed after the cancellations
deadline. Cancellations after the deadline will not be accepted.
3. Material deadline
Sent to Tokyo Head Office five business days priorSource: “ABC Report of Jan-Jun. 2023,”
Japan Audit Bureau of Circulations

TOKYO
editionFukuoka

Kyoto

TOKYO
SEIBU

(KYUSHU)

Osaka

editionOSAKA
edition03

NagoyaNAGOYA
editionPENETRATION RATE:
Metropolitan Tokyo+Osaka

Nationwide(n=80,763)(n=40,258)

11.0%

Morning edition
Evening edition

Yokohama

15.2%+

There are some exceptional areas.

NUMBER OF PAGES (TOKYO):
Morning edition: 24-40 pages
Evening edition: 8-24 pages
FORMAT:
382mm wide × 514mm deep
15 horizontal columns
COVER PRICE (Tax included):Morning edition: ¥180 / copy
Evening edition: ¥70 / copy

Source: “Comprehensive National Newspaper Survey (J-READ),”
October 2021, Video Research Ltd.

HOME DELIVERY RATE:

Nearly 100% Home Delivery –The Asahi Shimbun is distributed almost
every day nationwide. Household
subscriptions account for 99.8% of thetotal circulation, which ensure
advertisers can reach millions of stable
and loyal readers.

MATERIAL REQUIREMENTS:•Material for advertisements must be delivered in a digital format and submitted by email.
•Contract Proofs: All advertisers must submit three sets of contract proof/press proof with theiradvertisement files, regardless of delivery method. Electronically submitted contract proof files
CANNOT BE ACCEPTED.
•Format: Either PDF/X4 or PDF/X1-a•Color: CMYK mode (No RGB), UCR (Under Color Removal) only, total ink coverage must notexceed 250%.
Images should be in EPS format and 250 - 350 dpi. Please be sure all images are embedded.
•Fonts: Type should be kept at a minimum of 7 points for English or 8 points for Japanese. ALL
FONTS, MARKS AND LOGOS MUST BE OUTLINED.

Monthly subscription fee(morning and evening editions): ¥4,900

2024 PUBLISHING SCHEDULE:
Each edition will be issued with the following schedule:
1 : Both Morning and Evening Edition
1 : Morning Edition Only (Sundays & National Holidays)
1 : No Issue
1 : Evening Edition Only
1 : Morning Edition with “be” (Weekend Supplement), Evening Edition
1 : Morning Edition with “be” (Weekend Supplement) Only
JANUARY

sun mon tue wed thu

Home delivery
Single copies
TOTAL

3,739,814

7,256

3,747,070

Source: “ABC Report of Jan-Jun. 2023,”
Japan Audit Bureau of Circulations

99.8 %

sat

fri

sat

fri

sat

1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31

MAY

sun mon tue wed thu

FEBRUARYsun mon tue wed thu

fri

sat

fri

sat

fri

sat

sun mon tue wed thu

fri

sat

fri

sat

fri

sat

1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 2324
31 25 26 27 28 29 30

JUNE

JULY

sun mon tue wed thu

1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23
30 24 25 26 27 28 29

SEPTEMBEROCTOBER

1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30

MARCH

1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29

1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31

sun mon tue wed thu

Nationwide Morning Edition

frisun mon tue wed thu

1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31

For more information

sun mon tue wed thu

1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31

NOVEMBER

sun mon tue wed thu

APRIL

sun mon tue wed thu

04

fri

sat

fri

sat

fri

sat

1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30

AUGUSTsun mon tue wed thu

1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31

DECEMBER

sun mon tue wed thu

1 2
1 2 3 4 5 6 7
3 4 5 6 7 8 9
8 9 10 11 12 13 14
10 11 12 13 14 15 16 15 16 17 18 19 20 21
17 18 19 20 21 22 23 22 23 24 25 26 27 28
24 25 26 27 28 29 30 29 30 31
The above schedule is subject to change.

https://adv.asahi.com/mb/english/pdf/material01.pdf

NEWSPAPER

The Asahi Shimbun
DISPLAY ADS RATES & FORMATS:
A Double-page Spread: 30 columns (789mm wide × 514mm deep)
Black and White
Morning Edition
Evening Edition

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥75,330,000
42,795,000
25,905,000
12,218,000
7,065,000
3,607,000¥58,230,000
35,775,000
20,385,000
6,638,000
5,115,000
2,767,000

B Full-page: 15 columns (382mm wide × 514mm deep)

Black and White
Morning Edition
Evening Edition

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥39,855,000
22,695,000
13,710,000
6,480,000
3,735,000
1,905,000¥30,735,000
18,945,000
10,770,000
3,480,000
2,700,000
1,455,000

C 2/3 page: 10 columns (382mm wide × 342mm deep)

Black and White
Morning Edition
Evening Edition

05
National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥27,760,000
15,820,000
9,560,000
4,510,000
2,600,000
1,320,000¥21,380,000
13,200,000
7,500,000
2,420,000
1,880,000
1,020,000

D Half-page: 7 columns (382mm wide × 239mm deep)

Black and White
Morning Edition
Evening Edition

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥20,678,000
11,781,000
7,126,000
3,360,000
1,939,000
987,000¥15,953,000
9,835,000
5,586,000
1,806,000
1,400,000
756,000

E 1/3 page: 5 columns (382mm wide × 170mm deep)

Black and White
Morning Edition
Evening Edition

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥15,355,000
8,755,000
5,290,000
2,495,000
1,440,000
735,000¥11,840,000
7,305,000
4,155,000
1,340,000
1,040,000
560,000

Full Color
Morning Edition
Evening Edition¥86,700,000
48,060,000
29,430,000
14,258,000
8,280,000
4,192,000¥63,885,000
38,505,000
22,110,000
7,508,000
5,775,000
3,052,000

Full Color
Morning Edition
Evening Edition¥47,435,000
26,205,000
16,060,000
7,840,000
4,545,000
2,295,000¥34,505,000
20,765,000
11,920,000
4,060,000
3,140,000
1,645,000

Full Color
Morning Edition
Evening Edition¥35,340,000
19,330,000
11,910,000
5,870,000
3,410,000
1,710,000¥25,150,000
15,020,000
8,650,000
3,000,000
2,320,000
1,210,000

Full Color
Morning Edition
Evening Edition¥28,258,000
15,291,000
9,476,000
4,720,000
2,749,000
1,377,000¥19,723,000
11,655,000
6,736,000
2,386,000
1,840,000
946,000

F Quarter-page: 7 columns × 1/2 (190mm wide × 239mm deep)
Black and White
Morning Edition
Evening Edition

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥11,179,000
6,359,500
3,843,000
1,813,000
1,046,500
532,000¥8,617,000
5,306,000
3,017,000
976,500
756,000
409,500

G 1/6 page: 5 columns × 1/2 (190mm wide × 170mm deep)

Black and White
Morning Edition
Evening Edition

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥8,262,500
4,712,500
2,847,500
1,342,500
775,000
395,000

Black and White
Morning Edition
Evening Edition¥6,610,000
3,770,000
2,278,000
1,074,000
620,000
316,000

Black and White
Morning Edition
Evening Edition¥3,305,000
1,885,000
1,139,000
537,000
310,000
158,000¥12,387,000
7,126,000
4,167,000
1,556,500
1,196,000
599,500

Full Color
Morning Edition
Evening Edition¥15,842,500
8,222,500
5,197,500
2,702,500
1,585,000
785,000¥10,140,000
5,752,500
3,385,000
1,302,500
1,000,000
492,500

Full Color
Morning Edition
Evening Edition¥5,096,000
3,146,000
1,788,000
578,000
448,000
242,000

I 2 columns × 1/2 (190mm wide × 66mm deep)

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition¥18,759,000
9,869,500
6,193,000
3,173,000
1,856,500
922,000¥6,370,000
3,932,500
2,235,000
722,500
560,000
302,500

H 2 columns (382mm wide × 66mm deep)

National edition
Tokyo edition
Osaka edition
Seibu (Kyushu) edition
Nagoya edition
Hokkaido edition

Full Color
Morning Edition
Evening Edition¥14,190,000
7,280,000
4,628,000
2,434,000
1,430,000
706,000¥8,866,000
4,966,000
2,938,000
1,158,000
888,000
432,000

Full Color
Morning Edition
Evening Edition¥2,548,000
1,573,000
894,000
289,000
224,000
121,000¥10,885,000
5,395,000
3,489,000
1,897,000
1,120,000
548,000¥6,318,000
3,393,000
2,044,000
869,000
664,000
311,000

Full Color
Morning Edition
Evening Edition¥22,935,000
12,265,000
7,640,000
3,855,000
2,250,000
1,125,000¥15,610,000
9,125,000
5,305,000
1,920,000
1,480,000
750,000

A

B

C

D

Page or section request accepted at additional charge. Please ask for details.

H
E

F

I
G

06

WEEKEND SUPPLEMENTbe

SPECIAL LOCAL ADVERTISING INSERT / WIDE-SCALE FOLD-OUT INSERT

Area-focused supplement

The Asahi Shimbun’s weekend supplement“be” is a weekend supplement delivered every
Saturday with The Asahi Shimbun national morning
edition. “be” has two sections: “main section” forvarious information on lifestyle, entertainment andculture, and “TV section” for the weekly TV schedule.

Our Area-focused supplement enables
you to reach a n audience you wish withma ximum precision and minimum cost.
Utilizing our mapping system, distribution
area can be selected at the level of our local
delivery agents (ASA) which count up to
3,000 nationwide. Segmentation parameterss u c h a s g e n d e r, a g e , a n n u a l i n c o m e ,FORMAT:

Supplement on Saturday morning edition

DISTRIBUTION AREA:RATES & FORMATS:

NUMBER OF PAGES:

Main A 1 1/3 page (Full color)
B 2/5 1/3 page (Full color)
C 8 Full page (Full color)
D 11 1/3 page (Full color)
E 12 Full page (Full color)TV
F 1 1/3 page (Full color)
G 4 Full page (Full color)

Nationwide

Main: 12 pages

TV: 4 pages

SPECIFICATIONS:

1. Rates include a color surcharge.
2. Material deadline: 10 business days prior.

ADVERTISING SPACE:

Page

Size

Rate

¥12,000,000
9,000,000
19,000,000
9,000,000
25,000,000¥12,000,000
25,000,000

FORMAT:

Blanket: 385mm wide × 516mm deep

occupation are available. Formats, number ofpages, paper quality can be customized toyour needs.
All the Area-focused supplements carry
The Asahi Shimbun’ s masthead on the cover
page. This differentiates from other ordinary
leaflet inserts by giving integration effects tothe newspaper and raising credibility.

Tabloid: 245mm wide × 377mm deep

SPECIFICATIONS:• The Asahi Shimbun’s masthead should be placed on the cover page.
• Areas and circulation set upon request.
• Material deadline: 28 business days prior• For technical requirements and regulations, please contact.

Panorama ( Panorama wide / Panorama 6 )07

Panorama is a special foldout insert to achieve creative effect. With eight / six pages
combined into one unit, this wide space brings powerful panoramic expression.
FORMAT:

Panorama wide : 1,600mm wide × 514mm deep (Blanket, 8 pages)

SUSTAINABILITY SPECIAL FEATURED PAGE

Surface pages

Interior pages: Quadruple-page

SDGs PROJECT

As a founding member of the SDGs Media Compact by the UN,
The Asahi has developed a monthly feature article page entitled ‘SDGs’(= Sustainable Development Goals), with special themes such as sustainability, ESG, climate change and developing country development ( ),and interviews with top executives from leading companies ( ).

Panorama 6 [L Type]: 1,193mm wide × 514mm deep (Blanket, 6 pages)
Surface pages

Interior pages: Triple-page

FORMAT: 1 page within morning edition
SCHEDULE: Monthly
DISTRIBUTION AREA: Nationwide
AD SIZE: 1/3 page ( ) or a Full page on the opposite page
MATERIAL DEADLINE: 10 business days prior.
DIGITALhttps://www.asahi.com/sdgs/• Targeted Decision-making levels in companies, organizations,
local authorities, schools, etc., and General consumers with aninterest in The SDGs and ESG and those seeking concrete ‘action’.
• The first national newspaper web media specializing in The SDGs,
with a wealth of advanced case studies.

For more information

https://adv.asahi.com/mb/english/pdf/material02.pdf

08BI-WEEKLY ON GLOBAL CONCERNSGLOBEWEEKLY MAGAZINEAERAFORMAT:

GLOBE is a bi-weekly feature page in
The A sa hi Shimbun nationa l morning
edition. Published on Sundays t wice amonth, GLOBE aims to connect Japan withthe world, and rethinking issues from ag loba l per spe c t ive w it h t h re e poi nt s;“Global perspective,” “In-Depth Reporting”
and “Pursuit of Realism.” We will delivera r t i c l e s f r om a l lover the world in an
innovative design.

READERSHIPGENDER(%)

Weekly News Magazine

4 page feature published within Sunday
morning edition

CIRCULATION: 58,083

femaleJMPA print certification, Jul.-Sep. 2023

SCHEDULE:

Bi-weekly (twice a month)

37

FORMAT: 210mm wide×284mm deep
/ Modified A4 size

DISTRIBUTION AREA:
Nationwide

PUBLICATION: Every Monday

Material deadline: 10 business days prior

AVAILABLE AD SIZE:

1/3 page (380mm wide × 170mm deep)
Quarter-page (190mm wide × 256mm deep)
Full-page (382mm wide × 514mm deep)

The cover date is 10 days prior to the issue date

RATES & FORMATS / Full Color:
Position

Space

Rate

Size (W×D) mm

2nd cover (2-page spread)2 pages¥2,800,000

420 × 284

3rd cover1 page1,350,000

210 × 284

Back cover1 page2,000,000

200 × 270

Run of page

1 page1,300,000

210 × 284

2 pages

2,600,000

420 × 284

Graphic Science Monthly Magazine
CIRCULATION: 80,300

09

JMPA print certification, Jul.-Sep. 2023

AGE GROUP(%)
15-29
over 60

25.3

50-59

•GLOBE+ is a digital website that provides articles with a global perspective.
• Main users are globally active businesspersons who are highly interested insolving social issues.
• 35.0% of users are corporate “Decision-makers,” including 13.5% of“executives and managers.”• The majority of users are between 25 and 44 years old, with a 50/50 split
between men and women.
• Articles are read carefully, with an average viewing time of more than 4minutes per page.
Average timespent on pageothers • Freelance

40.2%

4 min 6 sec

Decision-maker ※35.0%

general employee

Reach1,819,982 PV
1,293,378 UU

24.8%※Management level users with titles such as
executive, manager, director, head of
department,zsection manager, etc.

Source: The Asahi ID member visitor data, June-August 2019https://globe.asahi.com/

40-49

30-39

9.2

Source: “MAGASCENE2022, Tokyo,”Video Research Ltd.

READERSHIPGENDER(%)

Unanswered

1.7

10

female

17.6

male

80.7

COVER PRICE (Tax included): ¥1,190

DIGITAL

17.2

19.3 29.0

FORMAT: 275mm wide×210mm deep
/ Modified A4 size

User position

63

COVER PRICE (Tax included): ¥470

SPECIFICATIONS:

NewtonGLOBE+

male

PUBLICATION: 26th of every month

The cover date is 4 weeks prior to the issue date

RATES & FORMATS / Full Color:
Position

Space

Rate

Size (W×D) mm

2nd cover (2-page spread)2 page¥3,200,000

420 × 275

3rd cover1 page1,500,000

210 × 275

Back cover1 page2,000,000

195 × 255

Page after table of contents

1 page1,300,000

210 × 275

Page after main text

1 page1,100,000

210 × 275

AGE GROUP(%)

over 60 under 1919.9 18.2 20-29
11.4
18.4 40-49 30-39
11.4
50-59

T JAPAN : The New York Times Style Magazine

T JAPAN

20.7

Published by Shueisha Inc.

https://www.tjapan.jp/

CIRCULATION: 200,000
PUBLICATION DATE: Mon., Mar. 25 / Sat., Jun. 1 / Fri., Sep. 27 / Wed., Nov. 27
RATES & FORMATS:
1 page Full color; 210mm wide × 279mm deep; ¥2,000,000 (Run of page)For more information

https://adv.asahi.com/english/magazine/DIGITALThe Asahi Shimbun Digital

The Asahi Shimbun has won many international journalism awards.
In 2021, we won the Award of Excellence in the “Best of Digital Design”
competition, which recognizes outstanding digital design around the world.

www.asahi.com/[2018] Nagasaki-Note (http://www.asahi.com/special/nagasakinote/)
GRIM (https://www.asahi.com/paralympics/2018/special/grim-narita/)[2019] Nick Fazekas (https://www.asahi.com/special/nick-fazekas/)[2020] 1.17 25 years since that day (https://www.asahi.com/special/hanshin-shinsai117/)
Iran: The Crescent of Resistance, in search of a mysterious armed group (http://t.asahi.com/weya)
Nomonhan, The beginning and the end of World War II (http://t.asahi.com/wh5f)[2021] MINAMATA: A message from Eugene Smith (https://www.asahi.com/special/minamata-smith/)
The disaster areas seen from the ocean: 10 years after the Great East Japan Earthquake“ Th e A s a h i S h i m bu n
Digital” is Japan’s leading newssite that reaches 180 million
pa ge v ie ws a nd 55 mi l lion
users every month. It covers awide range of subjects fromp o l it i c a l n e w s t o f a s h i ontrends. We can convey yourmessage and reach your target
audience effectively.

(https://www.asahi.com/shinsai_fukkou/undersea/)

Search for the missing: 10 years after the Great East Japan Earthquake(https://www.asahi.com/shinsai_fukkou/missing/)

Monthly PV : 180,439,459
Monthly UU : 55,335,139
1.17 25 years since that day

Source: Google Analytics average from April 2021 to March 2022

11

PC

User Ratio by Device

11.5%

83.2%

Female65.8

Number of searches

10.9%

35-44

0

0

0

5

10

15

Source: Google Analytics average from April 2021 to March 2022

Feb
2021

Number of friends (followers) on LINE,the most popular messaging app in Japan.

5.27

The Yomiuri

3.98

3.16

2.58

The Mainichi

20

4.1%

The Nikkei

unit: ten thousand

4.08

The Nikkei

23.6

Number of friends on LINEThe Asahi

40

6.4%

65-

80
60

10.1%

55-64
4.0%

100

15.3%

45-54
5.8%

The Asahi The Mainichi The Yomiuri The Sankei

2022

Number of searches for each newspaper
company name (Jan.-Dec.2021)

5.1%

25-34

8.7%

65.2
24.5

2021

18-24

10.2%

5

120.6

6.5%
1.8%

Mobile

13.5%

10

7.2%

The Asahi The Yomiuri The Nikkei The Mainichi The Sankei

5.8%

15

(n=80,763)
8.4%

12

Number of tweets mentioning each newspaper
company name (Apr.-Jun.2022)

Sites used in the past month

Mobile user demographics
Male

Search for the missing

Number of tweets

Site usage rate

14.2%
MobileThe disaster areas seenfrom the ocean

The Asahi Digital is the digital quadruple crown winneramong Japanese newspaper websites.

Tablet 2.6%

AUDIENCE PROFILEMINAMATAThe Sankei

Apr

Jun

Aug

Oct

Dec

The Asahi

2022

The Nikkei The Mainichi The Sankei The Yomiuri

unit: million

DIGITALDISPLAY ADS (PC)

Display ads such as Homepage MPU and News MPU have a highviewability. You can choose the most optimal menu depending on
your needs. It is very useful for your branding.

Homepage

H-2

DISPLAY ADS (MOBILE)

Mobile Premium In-Feed

Mobile ads are useful to reach younger users byinflux from social media. Mobile Premium In-Feed is
one of the most popular products with a high CPC.

H-2
Mobile Leaderboard
Mobile MPU

H-1
R-1

M-1

H-3

News page

M-2

M-3

13

Mobile Premium In-Feed
Mobile Premium In-Feed
Mobile Premium In-Feed
Mobile Premium In-Feed

N-1
R-1
N-2

N-3

N-2

RATES & FORMATS

M-1

Material deadline: 4 business days prior.

Ad TypePlacement

Rate/imp

Dimensions

H-1 Homepage MPU

Homepage¥1.0

H-2 Homepage super banner

Homepage

H-3 Homepage Double size MPU

Homepage

N-1 News MPU
N-2 News inside-article MPU

Exposuretype

RATES & FORMATS

Estimated
Guaranteed

Duration

M-2

M-3

Mobile Leaderboard

Mobile Premium In-Feed

Mobile MPU

Placement

All pages

All pages

All pages

Rate¥0.5/imp¥0.2/imp¥0.5/imp

Exposure type
Duration

Rotation

Rotation

Rotation

Upon request

Upon request

Upon request

File size

Dimensions

320 × 50

200 × 200

300 × 250

300×250150KB

Text length–

26 characters

–

¥0.6

728×90150KBFile format

gif/jpeg

gif/jpeg

gif/jpeg¥1.5

300 ×600

300KB

100KB

150KB

150KB

News page¥0.7

300×250

Upon request

Upon request

Upon request

News page¥0.8

300×250

Upon
Rotation Guaranteed
150KB
request150KB

File size (Max)Up to 4Up to 4Up to 4N-3 News Double size MPUNews page¥1.5

300 ×600

300KB

Links

R-1 ROS MPU

All pages¥0.6

300×250

150KB

Material deadline

Start
Multiple materials

Up to 4Up to 4Up to 44 business days prior

4 business days prior

4 business days prior

14

DIGITALVIDEO ADS (PC)

VIDEO ADS (MOBILE)

Video ads are displayed on the article page, and you can expect a high amount of impressions.
A video ad starts playing when more than half of the ad screen is exposed on the page.

We provide smartphone-optimized video ads.

AD
Video length: Min. 30 seconds
Subtitle: Approx. 40 characters

Mobilefloating video ad

In-Read ad (Above the article)
AD

AD
Ending message:
10 characters × 2 lines※ Only in Japanese.

Mobilepush video ad
AD

COMPATIBLE OS VERSIONS

Android: Chrome 53.0.278 or later + iOS 4.4 or later
Some devices are not compatible.

RATES & FORMATS

Ad appears on the pagedurin g vi de o play bac k .
When video ends, addisappears automatically.

15

RATES & FORMATS

One material, one landing page only.

In-Read ad
Placement

Above the article

Rate¥5/impExposure type

Rotation

Duration

Upon request

Material deadline
Technical specifications

10 business days priorAspect ratio
Codec
Bit rate (Max)
Lengthw16 : h9

15 seconds recommended

Dimensions

640 × 360

File format

mp4

File size (Max)

3.5MB

iOS: Safari 8.3 or later + iOS 8.0 or later

Mobile floating video ad

Mobile push video ad

Placement

News page

All Pages

Rate¥5/imp¥10/imp

Exposure type

Rotation-

Duration

Upon request

Upon request

Start

Upon request

Upon request

Frequency

3 times/day

3 times/day

Material deadline

10 business days prior

5 business days prior

TECHNICAL SPECIFICATIONS

One material, one landing page only.

Mobile floating video ad
w16 : h9w16 : h9

H.264-

Bit rate (Max)image : 1,000 kbps-

Length15 seconds recommended

Min. 30 seconds

Soundplay when tapped

N/A

video

1920 × 1080-

ending picture

640 × 360-

banner under the video

640 × 26-

video

mp4, 40MB

youtube tag, 10MB

ending picturejpeg, 100KB

banner under the video

jpeg,100KB

Dimensions

File format,
Size (Max)

Text in video

video

Mobile push video ad

Codec

Aspect ratio

image: H.264/sound: AAC
1,000 kbps

ADsound : 64kbps recommended

Playback subtitles: approx. 40 characters
Ending message: 10 characters × 2 lines※ Only in Japanese.

16

DIGITAL

RICH ADS (PC)TARGETING ADS

Billboard adRich ads are great tools to achieve visual
impact with higher SOVs

We offer to target options to optimize an ad for a focused audience. You can choose audience
categories such as “Demographics,” “Interests” and “Articles”.

Weekday 1-day Takeover Gate ads[CATEGORIES of TARGETING OPTIONS]

Billboard ad (video)

Display partVideo part

DEMOGRAPHICS

INTERESTS

ARTICLES

GenderTravel/Events/Leisure activities

Economy/Market

Age group

FashionPolitics/International

Location

Business

SportsFamily structure

Food/Gourmet

Culture/Entertainment

Household income

Parenting

Education/Parenting

Job position/Title

Housing

Medical/Health care

Job categories

Health/Beauty

IP address

Inheritance

RATES
MULTIPLY THE FOLLOWING %AT THE REGULAR RATE

17

Homepage MPU(¥1.0/imp)

News MPU(¥0.7/imp)

ROS MPU(¥0.6/imp)

Mobile MPU(¥0.5/imp)

18

Category 1 • • • • • • • • • 120 %Location

RATES & FORMATS

Gender

One material, one landing page only.

Weekday 1-day Takeover
Gate ads

Billboard ad

Billboard ad (video)

Placement

Homepage

Homepage

HomepageRate¥5,000,000¥2.5/imp¥3.5/imp

Impressions

150,000 imp--

Exposure type

Fixed

Rotation

Rotation

Duration

One day

Upon request

Upon request

Technical
Dimensions
specifications

MPU : 300 × 250

970 × 250

526 × 250
W16 : H9 1920 × 1080

Side Panel : 145 × 1000
Header : 1000 × 110

File format

gif/jpeg

gif /jpeg

File size (Max)

1MB

1MB

Changing materials N/AMaterial deadline

10 business days prior

MP4
150KB

¥1.2/imp¥0.84/imp¥0.72/imp¥0.6/imp¥1.5/imp¥1.05/imp¥0.9/imp¥0.75/imp¥2.0/imp¥1.4/imp¥1.2/imp¥1.0/imp

Age group

Category 2 • • • • • • • • • 150 %Interests (travel, fashion…)
Family structure
Household income
IP address

Category 3 • • • • • • • • • 200 %Job position/ Title
Job categories
ArticlesYou can optimize your target by multiplying each segment.

3.5MB※Length : 30 seconds

Ex1 ) Job position / Title × Number of employees

N/A

N/A

10 business days prior

10 business days prior

Ex2 ) Family structure × Area

Calculation: 200% (category 3) × 200% (category 3) = 400% of the regular rate
Calculation: 150% (category 2) × 120% (category 1) = 180% of the regular rate

The Asahi Shimbun

A SOLUTION PROGRAM FOR CONTENT MARKETING

Digital media

Asahi Digital Solutions

The Asahi Shimbun operates many sites tailored to target users.
We can propose the best medium according to client needs.

Associating with 4 laboratories to provide professional solutions.
Content
Lab

Community
Lab

Creative
Lab

Data
Lab

19

Digital content development• More than 30 media aiming at various targets• Editor-in-chief fully commits to content marketing

Excellent communities• Each medium with highly engaged communities• Insight researches

Content creation&M&w& TRAVEL

Mainly targeted at sophisticated men
in their 30s to 40s who enjoy bothbusiness and private life.

Mainly targeted at independent
women in their 30s to 40s who leadfulfilling life.

Mainly targeted at the mature
generation and their children who areinterested in a new style of journey.

www.asahi.com/and/m/www.asahi.com/and/travel/• One-stop service• High-quality advertorials, video ads• Online distribution

Sophisticated data utilization• Sophisticated data utilization• Data management using DMPA-TANKIN ASSOCIATION WITH

SDGs ACTION!

BuzzFeed www.buzzfeed.com/jp

www.asahi.com/sdgs/

HUFFPOST www.huffingtonpost.jp/

SDGs ACTION! is a web media toachieve Sustainable Development
Goals advocated by United Nations.

International online news media.
News & blog, opinion site supported
by social natives.

• With the use of 3rd Party data and cookie-dependent contact maintenance becoming moredifficult, we began offering “A-TANK,” which utilizes 1st Party data from Asahi Shimbun.
• A-TANK DMP, which accumulates information on web behavior, attributes of Asahi ID
members, purchase history, application history, etc., is the core of the system.
• Finding and creating SYNC points between consumer issues and insights and the value
provided by the company.
Analysis andHypothesis Design

Behavior nformation• Asahi Shimbun Digital• Over 30 specialized media• Service Usage Information• Segmentation• Preliminary analysis• Dashboards

Member Attributes

sippo https://sippo.asahi.com/
withnews https://withnews.jp/
A theme of an article can be requested
by mainly young smartphone users.

sippo is a website for pet owners thatprovides information about health careand discipline for pets. It also deals
with social issues related to pets.

Ad Distribution• Asahi ID Members• Newspaper subscribers•In-media distribution•Various DSP Linkages•Mail Magazine

Purchasing andApplication History• Purchasing• Event Participation• Campaign Applicationwww.asahi.com/and/w/

Reporting

6 million ID
50 million UB/month•Effectiveness verification•AnalysisMonthly DL

2,358,973 DL
Monthly UU

386,357 UU

Source:Omny Studio analytics
from 1 September 2023
to 30 September 2023.

• This podcast delivers commentar y on
newspaper articles. Newspaper reporters put
words to listeners and get to the facts, covering
w i d e l y f r o m s u s t a i n a b i l i t y, p o l i t i c s a n deconomy to sports.
• The “ Journa-Rhy thm ” projec t, a fusion of“ hip-hop ” and “ news reporting projects ” forGeneration Z, has won one Grand Prix, one
Gold, two Silver, and five Bronze awards at the

AERA STYLE MAGAZINE WEB
https://asm.asahi.com/
Launched in 2008, AERA STYLEMAGAZINE has been supporting theJapanese businessmen with tips for
smart style.

Moovoo https://moov.ooo/bouncy https://bouncy.news/
Both Moovoo and Bouncy are video
sites suitable for spreading throughsocial media.

Cannes Lions 2023 and other international
creative awards.
• Target: Men and women in their 20s and 30s
with high information sensitivity and literacy
and a wide range of interests.
• Engagement-building media that allows people
to listen deeply to the context and background,with the temperature and cut-off points that
only audio can provide.
https://www.asahi.com/special/podcasts/
https://twitter.com/AsahiPodcast

20

Overseas office & Representatives
THE ASAHI SHIMBUN COMPANY(International Advertising Department)

Italy

China

Via dei Fontanili 13, 20141, Milano, Italy
TEL: +39-02-8440-441
FAX: +39-02-8481-0287
E-MAIL: paolo.mongeri@cesanamedia.com

Room B30, 8/F, CP Centre, CBD Core Area Z14, Guanghua
Road, Chaoyang District, Beijing 100020, P.R. China
TEL: +86-10-8868-4369
E-MAIL: cynthia.liu@encyclomedia.cn

Cesanamedia S.r.l.

The Netherlands / Belgium

Hong Kong

Dwarslaan 51, 1261 BB, Blaricum, The Netherlands
MOB: +31-62-500-38 20
E-MAIL: g.dijkstra@imsales.nl

Unit No. 25, 2nd Floor, Metro Centre II,
No. 21 Lam Hing Street, Kowloon Bay, Hong Kong SAR
TEL: +852-3460-6837
E-MAIL: info@theppnetwork.com

International Media Sales

5-3-2, Tsukiji, Chuo-ku, Tokyo 104-8011, Japan
TEL: +81-3-5540-7595 FAX: +81-3-5540-7760 E-MAIL: international@asahi.com

OVERSEAS OFFICE FOR ADVERTISING SALES

GreeceThe Asahi Shimbun Company London Office

Globvy A.E.

64B kifissias Av, 15125 Maroussi Athens, Greece
TEL: +30-211-0129600
E-MAIL: hara.koutelou@globvy.com

6th Floor, Viaro House, 20-23 Holborn, London EC1N 2JD, U.K.
TEL: +44-20-7831-0033

Spain

The International Media House

R
21

E

P

R

E

S

E

N

T

A

T

I

V

E

S

C/ Santa Engracia, 18, Esc.4, 2° Izda, 28010 Madrid, Spain
TEL: +34-91-702-34-84
FAX: +34-91-702-34-85
E-MAIL: david@theinternationalmediahouse.com

Middle East

Brandplus International

For the Americas

For Europe and the Middle East

U.S.A.

Great Britain / Ireland

75 Tresser Blvd, Suite 442 Stamford, CT 06901, U.S.A.
MOB: +1-203-252-7319
E-MAIL: michael.lee@leeandsteel.com

First floor, 5 Sycamore Street, London EC1Y 0SG
TEL: +44 20 7253 0888
E-MAIL: johanna.krantz@advance.uk.com

For Asia PacificCanadaGermany

Singapore

468 Queen Street East, 500 Toronto, Ontario M5A 1T7,
Canada
TEL: +1-416-998-6020
E-MAIL: CyndyF@hatch64.com

Seifgrundstrasse 2, 61348 Bad Homburg v.d.H., Germany
TEL: +49-6172-9664-0
E-MAIL: s.fedrowitz@mercury-publicity.de

20 Cecil Street, Level 14-01, (DD 12), SINGAPORE 049705
TEL: +65 90473181
E-MAIL: Tulika.agarwal@newbase360.com

Lee & Steel LLC

HATCH64

BrazilPlataforms International MediaRua Belford Roxo, 376 apt 504 Copacabana
Rio de Janeiro, RJ, Brazil 22020-010
TEL: +351-913-615-094
E-MAIL: eduardo@plataforms.com (Eduardo Canastra)

Argentina / Mexico / Chile
Plataforms International Media

Calle de Cavanilles 41, Piso 1D Madrid Capital Codigo
Postal 28007
TEL: +34-6755-49-313
E-MAIL: juan@plataforms.com (Juan Plata)

PO Box 166332 RAKEZ Amenity Center Ras Al Khaimah
TEL: +971-50-650-8042
E-MAIL: kgodkhindi@bplus4.com

Advance International Media

Mercury Publicity (Deutschland) GmbH

NewBase Content Pte Ltd.

FranceMalaysia

26-28 rue Danielle Casanova, 75002 Paris, France
TEL: +33-7-81-23-22-47
E-MAIL: cgoueythieu@asset-media.com

G13A07, Block G, Pangsapuri Pelangi Ara, PJU6A,
Jalan Teratai, 47400 Petaling Jaya, Selangor, Malaysia.
TEL: +6016-274 2139
E-MAIL: sookfun.cheang@newbase360.com

Asset Media S.A.S

Switzerland

Phoenix Media SA

P.a. Comptabilis Route des Jeunes, 9 1227 Les Acacias,
Genève, Switzerland
TEL: +41-79-421-34-21
E-MAIL: chiara@phoenix-media.ch

EncycloMedia (Beijing) Communications Ltd.

NewBase Media Malaysia Sdn Bhd

Thailand

JPP (Thailand) Limited

15F, Tower B, 29/1 Piya Place Langsuan Ploenchit Road,
Lumpini, Pathumwan, Bangkok 10330 Thailand
TEL: +66-2-051-4694 / 4695
FAX: +66-2-044-5522
E-MAIL: nontra.p@jpp-thailand.com

PPN Limited

TTG Asia Media Pte Ltd.

Room 1007, 10/F, West Wing, Tsim Sha Tsui Centre,
66 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong
TEL: +852-2237-7282
FAX: +852-2237-7227
E-MAIL: chimmy.tsui@ttgasia.com

Korea

Sinsegi Media Inc.

(Yeouido-dong) Jungang Bidg., Room 817, 19,
Gukjegeumyung-ro 8-gil, Yeongdeungpo-gu, Seoul, 07333,
Korea
TEL: +82-2-785-8222
FAX: +82-2-785-8225
E-MAIL: sinsegi@sinsegimedia.info

India

Mediascope Representation India LLP.

51 Doli Chamber, Arthur Bunder Road Colaba Mumbai
400005, India
TEL: +91-22-6846-8500
FAX: +91-22-2282-4889
E-MAIL: srinivas.iyer@mediascope.co.insharmila.devnani@mediascope.co.inrachna.gulati@mediascope.co.in

Australia

Publisher’s Internationalé Pty Ltd.

Suite 1203, 83 Mount St, North Sydney NSW 2060, Australia
TEL: +61-2-9252-3476
FAX: +61-2-9252-2022
E-MAIL: charlton.dsilva@pubintl.com.au
Nihal.Mahmut@pubintl.com.au

22