Next-Gen
ADM Services
Agile Application Development Outsourcing
A research report comparing provider strengths,
challenges and competitive differentiators
Customized report courtesy of:

QUADRANT REPORT—| —SEPTEMBER 2023 —| —U.S.

Table of Contents

Executive Summary03
Provider Positioning07
Introduction
Definition12
Scope of Report
13
Provider Classifications
14

Agile Application
Development
OutsourcingWho Should Read This Section 
Quadrant 
Definition & Eligibility Criteria
Observations
Provider Profile

15 – 20
16
17
18
19
20

Appendix
Methodology & Team
Author & Editor Biographies
About Our Company & Research

22
23
25

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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t

Executive Summary

Report Author: Akhila Harinarayan

DevOps and SRE lead the way for application
development and maintenance with AI
support
The application development and maintenance(ADM) domain has undergone multiple changes
over the last few years. These changes havebeen fast paced compared to the previous
generations of application development. With
organizations undergoing digital transformation,
speed, cost and agility play a vital role in ADM.
Enterprises seek partners that can help themrealize the potential of digital innovation.
Service providers have embedded this aspectin their digital offerings that are aligned withthe most advanced ADM methodologies.
The graphic below showcases the periodic
changes in the ADM space.
With the advent of new approaches andmethodologies, there is a significant shift in the
adoption of Agile and DevOps methodologies
for application development. Increased
emphasis is placed on developing applicationsaligned to enterprises’ digital journey using
Agile and DevOps methods. This engagement
enables faster time-to-market, enhanced
collaboration and improved quality. It alsoenables an innovative approach to delivering
applications aligned with specific business
requirements. With businesses’ economic
constraints, cost optimization has become akey focus area. Application maintenance has
witnessed the use of technologies, such as
automation, analytics and AI, to optimize theentire app maintenance process and reduce
human intervention, delivering cost savings
that can fuel new initiatives in app development
for enterprises. Site reliability engineering(SRE) adoption has contributed to enhanced
reliability, predictable operations, performancemeasurement and qualitative applications
development. DevOps and SRE act as balancing
factors to deliver a high-quality application.
DevOps enables the disintegration of traditionalsilos into development and operations toimprove the efficiency and reliability of softwaredevelopment and deployment processes.
SRE focuses on creating highly scalable andreliable software systems while increasingly
emphasizing automation and monitoring.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

Generative AI
assists developers
by generatingcode and isincreasingly in use.

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t

Executive Summary

ADM Evolution over years
Application
Development

Application
Maintenance Developers worked directly

Client service model with
Integrated Development
Environments (IDEs)
providing tools to aid
development.

Application development
focused on business
requirements and flexible
architecture for code reuseApplication development
integrates with testing andassessing if the application
quality is as expected including
DevOps, SRE and low-code,
no code appsOutsourcing of maintenanceservices also became moreprevalent. It included
enhancements and updates
as well as maintaining
applications

 Automation and analytics-basedIntuitive approach to assess
and analyze improvements
across business processes
including use of AI,
automation, low-codewith machine languages
and assembly languages tocreate software - manual
coding and programmingt

Application maintenanceprimarily involved manual
debugging, fixing defects,
and applying patches

Standalone
solutions

Client-server
Waterfall model

Generation 1
1960s-90s

Generation 2
1990s-2000s© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

application maintenance todeliver tangible benefits toclients, such as ensuring
availability, performance, andsecurity of online services

API, Microservices
Agile methods

DevOps and SRE
AI-based ADM

Generation 3

Generation 4

2000s-2020s

2020s-Present

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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t

Executive Summary

Hence, DevOps and SRE are crucial in
optimizing software development, deployment
and operations processes. They contribute tothe overall efficiency, reliability and success ofdigital products and services.
The increased adoption of AI and generative AI
has a significant impact on the ADM lifecycle.
Some of the use cases include the following
tools: AI-driven predictive analytics thataids project planning by predicting resource
requirements and potential bottlenecks;
AI-driven design tools that generate userinterfaces, layouts and prototypes based on user
requirements and design principles; AI-powered
testing tools that automate test case generation,
increase test coverage and help quickly detect
defects; AIOps platforms that use AI to monitor
and manage application performance, predictand prevent downtime and optimize resource
usage; predictive maintenance powered by
AI that analyzes historical data to anticipate
maintenance needs and proactively schedule
updates; and AI-driven analytics that provides
insights into application performance, userinteractions and usage patterns, contributing tocontinuous improvements. Generative AI canassist developers by generating code snippets
based on natural language descriptions orcompleting code lines. While AI has significantly
impacted the ADM lifecycle, the generative AI
impact is not entirely proven across the use
cases. With these changes in the industry,
the workforce plans to combine humans andmachines. A combination of bots that performroutine tasks and cognitive functions andencompass analytical abilities will assist thehuman workforce.
In addition to these technical developments,
there is an increased focus on establishing
global capability centers (GCCs) that support
businesses in the U.S. These GCCs are typicallyestablished in India, eastern Europe or Latin
America. GCCs established in India had atremendous increase in delivering innovativeand cutting-edge applications and products
developed in collaboration with service
provider partners.
Top trends in ADM segments are listed below.
Agile application development outsourcing:
The use of AI across application development
and business-led, cloud-based application© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

development are two major trends observedin this segment. Enterprises seek application
development with an AI component intheir contracts. They focus on transforming
monolithic applications by incorporating theminto cloud architecture. This process requires
significant investments in upskilling the existing
talent pool. Most application development isdriven by enterprises’ digital agendas, with anincreased emphasis on delivering application
development through Agile, DevOps and
SRE aligned with digital product-oriented
development (POD) models. Some of theunique contract models being used include
experience-level agreements mapped tobusiness imperatives.
Agile application development projects:
Enterprises focus on CX and plan to emphasize
the delivery of exceptional UX. They increasingly
embrace Agile methodologies and DevOps
practices to accelerate software development
and enhance collaboration between
development and operations teams. Agileand DevOps enable faster time-to-market,
improved quality and increased flexibility inresponding to changing business needs.

Enterprises increasingly focus on cloud
engagements and infrastructure modernization.
They further concentrate on transitioning theirapplications to cloud-native architectures,leveraging containerization and microservices.
This shift allows for greater scalability,
resilience and agility in deploying andmanaging applications.
Application managed services:
Most enterprises attempt to optimize costand efficiency in managing applications
within their IT landscape. Service providers
have devised methodologies and approaches
to use technologies such as AI, automation
and analytics to deliver tangible benefits
to clients. Data-driven approaches deliver
better experiences and adhere to the agreedupon KPIs. As cloud adoption increases,
the need to manage cloud applications
and optimize infrastructure availability
and application performance becomes
essential. Service providers align with market
expectations and leverage AI — to a certain
extent, generative AI — to deliver application
managed services to their clients.

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t

Executive Summary

Application quality assurance: In today’s
rapidly evolving development landscape,organizations face shorter software release
cycles, necessitating customized testing
solutions and adopting DevOps practices andtools. Service providers’ quality assurance (QA)
practices focus on achieving exceptional UX.
Providers also emphasize the developmentof cloud-based automation platforms thatleverage AI and ML to address enterprisedemands for faster cycles. These testing
platforms use codeless, self-healing andpredictive test automation to enable afaster and more efficient software delivery.
The increased demand for shift-left testing
approaches using AI and ML for test
automation has helped improve application
quality. Using SRE to improve application
quality before deployment into the production
environment, thus reducing application
downtime, is also an emerging trend.

This engagement enables enterprises tosimulate real-world scenarios and perform
comprehensive testing across different
platforms. With the intense pressure todeliver efficient applications, leveraging AI
and automation has become a mandate forservice providers. This setup enables providers
to use AI-powered testing and automation to
help clients identify patterns, predict potential
defects and optimize test cases. Advanced
generative AI techniques are used for AI-led
software testing. Firms prioritize security
testing and compliance owing to the increasing
number of cyber threats and data breaches.
They incorporate robust security testing
practices, including vulnerability assessments,
penetration testing and code analysis.

AI has a significant impact acrossthe ADM lifecycle, reducing thedelivery time and improving thequality of applications delivered.
As the industry is moving toward
reducing the time required
for testing, there is increased
traction on adopting DevOps and
SRE for ADM.

Continuous testing specialists:
Enterprises focus on leveraging cloud-based
testing and ADM services to enhance
scalability, flexibility and cost-effectiveness as
the adoption of cloud applications increases.

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NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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tProvider Positioning

Provider Positioning

Page 1 of 5

Agile Application
Development Outsourcing

Agile Application
Development Projects

Application Managed
Services

Application Quality
AssuranceContinuous TestingSpecialists

a1qa

Not InNot InNot InContender

Not InAccenture

LeaderNot InLeaderLeaderNot InApexonNot InNot InNot InNot InLeaderAspire Systems

Not InContender

Not InContender

Not InBirlasoft

Contender

Not InContender

Not InLeaderCapgemini

LeaderNot InLeaderLeaderNot InCignitiNot InNot InNot InNot InLeader

Coforge

Contender

Not InProduct Challenger

Not InMarket Challenger

CognizantLeaderNot InLeaderLeaderNot InConcentrix

Not InContender

Not InNot InContender© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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tProvider Positioning

Provider Positioning

Page 2 of 5

Agile Application
Development Outsourcing

Agile Application
Development Projects

Application Managed
Services

Application Quality
AssuranceContinuous TestingSpecialists

CybageNot InLeaderContender

Not InProduct Challenger

Deloitte

LeaderNot InLeaderLeaderNot InDXC Technology

Market Challenger

Not InLeaderProduct Challenger

Not Ine-coreNot InContender

Not InNot InNot InEncoraNot InLeaderContender

Product Challenger

Not InEvidenProduct Challenger

Not InProduct Challenger

Not InLeaderFujitsu

Not InNot InNot InProduct Challenger

Not InHCLTechLeaderNot InLeaderLeaderNot InHexawareNot InProduct Challenger

Product Challenger

Not InLeaderHTC Global

Not InLeaderProduct Challenger

Not InProduct Challenger© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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tProvider Positioning

Provider Positioning

Page 3 of 5

Agile Application
Development Outsourcing

Agile Application
Development Projects

Application Managed
Services

Application Quality
AssuranceContinuous TestingSpecialists

IBM

Contender

Not InContender

Contender

Not InIndiumNot InNot InNot InContender

Not InInfinite

Not InMarket Challenger

Contender

Product Challenger

Not InInfosys

LeaderNot InLeaderLeaderNot InInnominds

Not InContender

Not InContender

Not InITC Infotech

Not InProduct Challenger

Not InNot InContender

IterisNot InContender

Not InNot InNot InKyndryl

Product Challenger

Not InProduct Challenger

Product Challenger

Not InLTIMindtree

Product Challenger

Not InLeaderRising Star

Not InMarlabs

Contender

Not InContender

Not InContender© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

9

tProvider Positioning

Provider Positioning

Page 4 of 5

Agile Application
Development Outsourcing

Agile Application
Development Projects

Application Managed
Services

Application Quality
AssuranceContinuous TestingSpecialists

MastekNot InProduct Challenger

Not InNot InNot InMphasisContender

Not InContender

Contender

Not InN-iX

Not InProduct Challenger

Not InNot InContender

NTT DATA

Contender

Not InNot InNot InNot InPersistent Systems

Contender

Not InProduct Challenger

Not InProduct Challenger

QA Consultants

Not InNot InNot InProduct Challenger

Not InQualitest

Not InNot InNot InNot InLeaderQuinnox

Not InProduct Challenger

Rising Star

Contender

Not InSLK Software

Not InContender

Contender

Contender

Not InSofttek

Product Challenger

Not InContender

Not InContender© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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tProvider Positioning

Provider Positioning

Page 5 of 5

Agile Application
Development Outsourcing

Agile Application
Development Projects

Application Managed
Services

Application Quality
AssuranceContinuous TestingSpecialists

TCS

LeaderNot InLeaderLeaderNot InTech Mahindra

Product Challenger

Not InLeaderNot InLeaderTestingXperts

Not InNot InNot InNot InContender

Trigent Software

Not InProduct Challenger

Not InContender

Not InUST

Not InLeaderContender

Not InLeader

Wipro

LeaderNot InLeaderLeaderNot InZensarNot InLeaderContender

Not InProduct Challenger© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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Introduction

Definition

Five quadrants
cover the key
capabilities
in planning,development,
quality control
and deploymentof software
applications.
Simplified Illustration; Source: ISG 2023

Agile Application Development
Outsourcing

Agile Application Development
Projects

Application Managed Services

Application Quality Assurance

Leveraging software capabilities tointegrate all business layers, create newdata sources and gain enterprise agility is
an indispensable requirement for modern
application outsourcing.
Next-gen ADM services include consulting,design, custom development, packaged
software integration, application management
and operations, quality assurance, security
services and testing.
Cloud-based computing and the rising demand
for automation and AI drive the market forcloud-native application development and giveit a new focus. Service providers emphasize
Agile methodologies and the continuous,secure delivery and automation of softwaredevelopment processes with DevSecOps,
Tailor-made roadmaps combine digital,
operational and technology goals to meetclients’ objectives.

Service providers enable organizations toautomate routine tasks and gain deeper
insights into their application development
processes using AI. This has led to thedevelopment of new tools and platforms thatincorporate automation and AI capabilities toaccelerate development cycles; ensure security,
threat detection and vulnerability management;
and improve end-user experience; this, inturn, helps deliver intuitive, engaging andpersonalized applications.
This study focuses on the recent developmentsthat have taken place across the application
development, application management andquality assurance markets. Simultaneously,
ISG is launching the 2023 ISG Provider Lens™
Next-Gen ADM Solutions - Low-Code/No-Code
Development Platforms 2023 study to offer
clients a broader understanding of theapplication solutions market.

Continuous Testing Specialists© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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Introduction

Scope of the Report

Provider Classifications

This ISG Provider Lens™ quadrant reportcovers the following five quadrants forservices: Agile Application Development
Outsourcing; Agile Application Development
Projects; Application Managed Services;
Application Quality Assurance; and Continuous
Testing Specialists.

The provider position reflects the suitabilityof IT providers for a defined market segment(quadrant). Without further additions, theposition always applies to all company sizes
classes and industries. In case the IT service
requirements from enterprise customers differ
and the spectrum of IT providers operatingin the local market is sufficiently wide, afurther differentiation of the IT providers byperformance is made according to the target
group for products and services. In doing so,
ISG either considers the industry requirementsor the number of employees, as well as
the corporate structures of customers andpositions IT providers according to their focus
area. As a result, ISG differentiates them, if
necessary, into two client target groups that are
defined as follows:

The ISG Provider Lens™ Next-Gen ADM
Services 2023 study offers the following tobusinesses and IT decision-makers:● Transparency on the strengths andweaknesses of relevant providers● A differentiated positioning of providers bysegments on their competitive strengths andportfolio attractiveness● Focus on regional market
ISG studies serve as an important decisionmaking basis for positioning, key relationships
and go-to-market considerations. ISG advisorsand enterprise clients also use information fromthese reports to evaluate their current vendor
relationships and potential engagements.

● Midmarket: Companies with 100 to 4,999
employees or revenues between $20 million
and $999 million with central headquarters
in the respective country, usually privately
owned.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

● Large Accounts: Multinational companies
with more than 5,000 employees or revenue
above $1 billion, with activities worldwide
and globally distributed decision-making
structures.
The ISG Provider Lens™ quadrants are createdusing an evaluation matrix containing four
segments (Leader, Product Challenger, Market
Challenger and Contender), and the providers
are positioned accordingly. Each ISG Provider
Lens™ quadrant may include service providers
that ISG believes have strong potential to moveinto the Leader quadrant. This type of provider
can be classified as a Rising Star.
● Number of providers in each quadrant:
ISG rates and positions the most relevant
providers according to the scope of thereport for each quadrant and limits the
maximum of providers per quadrant to
25 (exceptions are possible).

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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Introduction

Provider Classifications: Quadrant Key

Product Challengers offer a product andservice portfolio that reflect excellent service
and technology stacks. These providers andvendors deliver an unmatched broad and deep
range of capabilities. They show evidence ofinvesting to enhance their market presence
and competitive strengths.

Leaders have a comprehensive product andservice offering, a strong market presence andestablished competitive position. The productportfolios and competitive strategies of Leaders
are strongly positioned to win business in themarkets covered by the study. The Leaders also
represent innovative strength and competitive
stability.

Contenders offer services and products
meeting the evaluation criteria that qualifies
them to be included in the IPL quadrant. These
promising service providers or vendors show
evidence of rapidly investing in products/
services and a follow sensible market approachwith a goal of becoming a Product or Market
Challenger within 12 to 18 months.

Market Challengers have a strong presencein the market and offer a significant edge
over other vendors and providers basedon competitive strength. Often, Market
Challengers are the established and well-known
vendors in the regions or vertical markets
covered in the study.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

Rising Stars have promising
portfolios or the market experience
to become a Leader, including therequired roadmap and adequate
focus on key market trends
and customer requirements.
Rising Stars also have excellent
management and understandingof the local market in the studied
region. These vendors andservice providers give evidence ofsignificant progress toward theirgoals in the last 12 months. ISG
expects Rising Stars to reach theLeader quadrant within the next 12
to 24 months if they continue theirdelivery of above-average market
impact and strength of innovation.

Not in means the service provider
or vendor was not included in thisquadrant. Among the possible
reasons for this designation:
ISG could not obtain enoughinformation to position thecompany; the company does
not provide the relevant service
or solution as defined for eachquadrant of a study; or the company
did not meet the eligibility criteria
for the study quadrant. Omission
from the quadrant does not imply
that the service provider or vendor
does not offer or plan to offer thisservice or solution.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

14

avv

Agile Application Development
Outsourcing

Agile Application Development Outsourcing

Who Should Read This Section
This report is relevant to enterprises acrossmultiple industries in the U.S. for evaluating
providers that offer Agile application
development outsourcing services.
In this quadrant, ISG highlights the current
market positioning of providers offering Agileapplication development outsourcing services
in the U.S. based on the depth of their service
offerings and market presence.
Enterprises in the U.S. are investing timeand effort in digital transformation. They arefocusing on increasing automation using newtechnologies such as AI and ML to modernize
legacy systems. Modernization will bring moreautonomy and hyperinnovation to generatehigher business value. Enterprises focus onlegacy modernization, including rehosting,migration and rearchitecting for the cloud,reflecting the ongoing need to update andmodernize the existing systems for greater
efficiency and scalability. The emphasis on
cloud-based development, microservices

and containerization and the adoption of
low-code solutions suggest a broader trend ofmodernizing applications and infrastructure forscalability and agility. These trends drive thedemand for Agile app development services
in the region.
Agile outsourcing offers resource flexibility,
specialized skills, quick app releases, cost
reduction by focusing on core functions
and shortened time-to-market. As leading
tech providers witness high demand, service
providers invest in tools, frameworks andaccelerators for the ADM lifecycle to satisfy
enterprise requirements.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

IT professionals should read this report
to determine service providers’ strengths
and weaknesses in ADM and learn how
to integrate cutting-edge technologies formarket advantage.

Operations professionals should read thisreport to understand how service providers
can help generate more business value
while simplifying business operations
and processes.

Business professionals should review
this report to understand partner
positioning for efficient application service
procurement and favorable ROI in theirbusiness or industry.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

16

Source: ISG RESEARCH

Next-Gen ADM Services
Agile Application Development Outsourcing

U.S. 2023

H

Capgemini

PORTFOLIO ATTRACTIVENESS

Accenture

L

TCS

Infosys
Kyndryl

LTIMindtree
EvidenProduct Challenger

Softtek

Deloitte

Wipro

HCLTechLeaderTech Mahindra

Persistent Systems
IBM
NTT DATA
MphasisCoforge

Contender

Cognizant

DXC Technology

Market Challenger

This quadrant
assesses service
providers that offer
ADM expertise using
different technologies,
spanning the complete
application development
and management
landscape and mostindustry verticals.
Akhila Harinarayan

Birlasoft
Marlabs

L

COMPETITIVE STRENGTH© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

H

Rising Star

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

17

Agile Application Development Outsourcing

Definition
This quadrant assesses service providers
that offer ADM expertise with the use ofdifferent technologies, spanning the complete
application development and management
landscape and most industry verticals, inoutsourcing deals that are based on thedelivery capacity for a specific time frame(three- to five-year contracts, renewable).
ADM outsourcing offers capacities, regardlessof the number and size of projects andprogramming languages, to support clients’application portfolios or business units.
It covers large and highly complex application
landscapes that can span multiple geographic
locations, lines of businesses and organizational
entities. One of its roles is to break up silos
in both organization and technologies,
create unified technology platforms for theapplication development landscape, and thus
allow faster and more innovative go-to-market
on a large scale.

This study evaluates how service providers
use project management tools, platform as aservice (PaaS), software as a service (SaaS),
low-code/no-code platforms or otheraccelerators to elevate clients’ application
development and management capabilities.
A typical service provider in this quadrant has
extensive consulting expertise and high-end
technology partnerships to implement CI/CD
pipelines, application testing and DevOps toenable clients to achieve high performance
while reducing time to market.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

prioritization, Agile methods,
Waterfall methods, system
integration, application
modernization, cloud-native
application development andother services to optimize
development teams

Eligibility Criteria

1.

Management of more than
20 squads for a single clientor being able to scale up to
more than 1,000 developers,
working simultaneously onseveral projects

2.

Ability to rapidly scale up
or down and add more than
100 developers in a week tomeet the demands of a client as
necessary

3.

Comprehensive Application
Development Platform thatcovers resource allocation,
portfolio management, backlog

4. Certified to transform and deploy
Agile teams under frameworks
such as Scaled Agile Framework(SAFe) and Large-Scale
Scrum (LeSS)

5.

Certified experts in Scrum,
Kanban, Lean development orother Agile methodologies

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

18

Agile Application Development Outsourcing

Observations
Two prominent trends have emerged as
powerful catalysts for innovation andtransformation in application development
outsourcing for large enterprises. The first trend
involves the pervasive use of AI throughout
the development process. Enterprises are notmerely considering AI as an option; instead,they consider it as an integral component
within their development contracts. This
engagement reflects a strategic shift towardharnessing AI’s capabilities to enhance
application functionality, UX and efficiency.
The second trend revolves around cloudbased application development driven
by business imperatives. Enterprises are
strategically migrating from traditionalmonolithic applications to dynamic cloudarchitectures. This transformation necessitates
substantial investments in upgrading theskills of the existing workforce to navigate thenuances of cloud environments effectively.
Cost optimization has been a major factor
for enterprises, and service providers havehelped clients through various approaches,
including low-code and no-code applications

and increased focus on establishing global
capability and microcapability centers.
Optimizing managed application services todrive savings for new application development
initiatives is also an approach service providers
undertake to expand their footprint within theirclient base and across the industry/region.
From the 86 companies assessed for thisstudy, 21 qualified for this quadrant, with eight
being Leaders.

Accenture has many tools, frameworks andaccelerators that help clients across the ADM
lifecycle. The company’s robust understandingof clients’ businesses and industry segments
helps it apply these to realize benefits for
its clients.

Capgemini offers ADMnext, a global, unified
approach to apply Agile, DevOps, cloud, API,data platforms and security at an industrial
scale in the IT department. This approachentirely embraces the migration toward
product-centricity.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

Cognizant has developed more than 100 IP
assets covering hybrid cloud integration,
API management and microservices to drive
efficiency and enable faster time-to-market.

Deloitte combines Agile methods and productmindset to deliver value-driven solutions.
With platforms such as DevOps Cloudand innovative tools such as TurboCode,it exemplifies excellence in driving digitaltransformations and achieving superiorbusiness outcomes.

HCLTech offers out-of-the-box AI and ML
platforms with no-code/low-code functionalities
for data scientists and non-data scientists
to create guided and guard-railed solutions,along with the ability for quick deployment,
monitoring, governance and maintenance.

Infosys AI and Automation Services
follows a product-agnostic approach andhas expertise in operating most of theleading AI platforms, including open-source
technologies. The company has developed
tools and accelerators to help accelerateclients’ AI journeys.

TCS continues to invest in training, reskillingand upskilling its workforce to meet theevolving client demands and expanding the
adoption of Agile methodologies. The company
has a robust culture of continuous learning andtalent upskilling.

Wipro has high-level partnerships withleading hyperscalers such as Amazon, Google
and Microsoft. The company is investing
significantly in startups with expertise in
Agile, cloud technologies and DevOps, among
other areas.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

19

Agile Application Development Outsourcing
LeaderCognizant“Cognizant has developed new reference models
for modern delivery, architecture and talentmanagement and aligned software development
capabilities with 55 industry offerings.”
Akhila Harinarayan

Overview

Strengths

Cognizant is headquartered in New
Jersey, U.S. and operates in 42 countries.
It has more than 351,500 employees
across 162 global offices. In FY22 thecompany generated $19.4 billion inrevenue, with Financial Services as
its largest segment. The Cognizant
application development practice ishoned and nurtured under Cognizant’s
Software and Platform Engineering(SPE) Unit, which brings together
offerings across software, data,
platforms, industries and the cloud.
Cognizant offers services through threestrategic C-suite narratives for digitalproduct development, application
modernization and cost to value.

Modern stack talent: Cognizant has arobust talent pool across varied technologies
ranging from legacy to next-generation
digital technology stack. It is building
digital skills across full stack engineering(FSE), DevSecOps, SRE, containerization,
Kubernetes and hybrid cloud management
platforms, cloud/digital architecture andperformance engineering, and microservices
and API management.
Data science and AI and ML: Cognizant’s
data science centers of excellence (CoEs)
have been helping clients develop andbuild AI and ML models. It has developed aminimum viable product (MVP)-based Agile
approach for clients to deliver innovative data
science solutions using open-source toolkits(Python/R/Github/Jupyter notebooks) topredict asset failure risks.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

Vital assets for transformations:
Cognizant has developed more than 100 IP
assets covering hybrid cloud integration, API
management and microservices for driving
efficiency and enabling faster time-to-market.
It has launched Cognizant Skygrade, amulti-hybrid cloud and edge management
platform designed to help firms transition
to modern cloud-native architectures andstreamline cloud management operations.
The platform operates seamlessly acrossmulticloud environments, simplifying
complex cloud management, enabling clientsto operate cloud-native businesses andaddressing cloud transformation lifecycle.

CautionCognizant should focus on improving themessaging around AI use across the ADM
lifecycle. Most competitors are focused ondelivering benefits to clients by using AI to
reduce the entire lifecycle time.

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Appendix

Methodology & TeamThe ISG Provider Lens™ 2023 – Next-Gen
ADM Services study analyzes the relevant
software vendors/service providers in theBrazilian, European and U.S. market, based ona multi-phased research and analysis process,and positions these providers based on the
ISG Research™ methodology.

Information Services Group Inc. is solely
responsible for the content of this report.
Unless otherwise cited, all content, including
illustrations, research, conclusions, assertions
and positions contained in this report weredeveloped by, and are the sole property ofInformation Services Group Inc.

Lead Author:
Akhila Harinarayan

The research and analysis presented in thisreport includes research from the ISG Provider
Lens™ program, ongoing ISG Research™
programs, interviews with ISG advisors,
briefings with services providers and analysis
of publicly available market information frommultiple sources. The data collected forthis report represents information that ISG
believes to be current as of August 2023, forproviders who actively participated as well as
for providers who did not. ISG recognizes thatmany mergers and acquisitions have takenplace since that time, but those changes are
not reflected in this report.

Editors:
Poulomi Nag and John Burnell
Research Analyst:
Maharshi Pandya
Data Analysts:
Rajesh MC and Anusha R
Consultant Advisors:
Bill Shoemaker and Jerry Lawson
Project Manager:
Abhishek Rammurthy

The study was divided into thefollowing steps:

1. Definition of Next-Gen
ADM Services market

2. Use of questionnaire-based

surveys of service providers/
vendor across all trend topics

3. Interactive discussions withservice providers/vendors on
capabilities & use cases

4. Leverage ISG’s internal databases& advisor knowledge & experience(wherever applicable)

5. Use of Star of Excellence
CX-Data

6. Detailed analysis & evaluation ofservices & service documentation
based on the facts & figures
received from providers & othersources.

7. Use of the following key
evaluation criteria:* Strategy & vision* Tech Innovation* Brand awareness andpresence in the market* Sales and partner landscape* Breadth and depth of
portfolio of services offered* CX and Recommendation

All revenue references are in U.S. dollars ($US)
unless noted.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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Author & Editor Biographies

AuthorEnterprise Context and Global Overview Analyst

Akhila Harinarayan

Maharshi Pandya

Lead Analyst

Research Analyst

Akhila Harinarayan is Senior Lead Analyst
and the lead author for ISG Provider Lens
studies with a focus on Digital BusinessTransformation and SAP Services.
She has more than 12 years of experience
across research and consulting including
provider strategy, enterprise strategy,
industry roadmaps, point-of-view papers,
service provider assessment across regions.
She has strong expertise on strategy andtransformation, digital insights, thought
leadership, benchmarking, market
assessments and go-to-market strategies.

She has authored many thought leadership
papers, digital insight studies, devised
go-to-market strategies across products/
industries/regions, built frameworks andmaturity models across industries for both
enterprises, vendors and service providers.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

Maharshi Pandya is a Research Specialist at
ISG and is responsible for supporting andco-authoring ISG Provider Lens™ studies
on SAP HANA Ecosystem & Next-Gen
ADM Solution and Services. He supports
the lead analysts in the research process
and authors the global summary report.
Maharshi also develops content from anenterprise perspective and collaborates withadvisors and enterprise clients on ad-hoc
research assignments as well. Prior to thisrole, he has been associated with several
syndicated and custom market researchfirms, in which he has worked on both,secondary and primary interaction centricresearch projects around market sizing &forecasting, competitive benchmarking,pricing analysis vendor profiles and market
share analysis for several industry verticals
such as information and communication
technology, media & information services,
and automotive. His area of expertise
includes analytics, application development
and maintenance, and enterprise
resource planning.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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Author & Editor Biographies

IPL Product Owner

Jan Erik Aase
Partner and Global Head – ISG Provider Lens™
Mr. Aase brings extensive experiencein the implementation and research ofservice integration and management ofboth IT and business processes. With over
35 years of experience, he is highly skilled
at analyzing vendor governance trends andmethodologies, identifying inefficiencies incurrent processes, and advising the industry.
Jan Erik has experience on all four sidesof the sourcing and vendor governancelifecycle - as a client, an industry analyst,
a service provider and an advisor.

Now as a research director, principal analyst
and global head of ISG Provider Lens™,
he is very well positioned to assess andreport on the state of the industry and makerecommendations for both enterprises andservice provider clients.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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AboutOur Company
Methodology& Team& Research

The ISG Provider Lens™ Quadrant researchseries is the only service provider evaluationof its kind to combine empirical, data-driven
research and market analysis with thereal-world experience and observationsof ISG’s global advisory team. Enterprises
will find a wealth of detailed data andmarket analysis to help guide their selectionof appropriate sourcing partners, while
ISG advisors use the reports to validate
their own market knowledge and makerecommendations to ISG’s enterpriseclients. The research currently covers
providers offering their services acrossmultiple geographies globally.
For more information about
ISG Provider Lens™ research,please visit this webpage.

ISG Research™ provides subscription
research, advisory consulting andexecutive event services focusedon market trends and disruptive
technologies driving change in businesscomputing. ISG Research™ delivers
guidance that helps businesses
accelerate growth and create
more value.
ISG offers research specifically
about providers to state and local
governments (including counties, cities)
as well as higher education institutions.
Visit: Public Sector.
For more information about ISG
Research™ subscriptions, pleaseemail contact@isg-one.com,
call +1.203.454.3900, or visit
research.isg-one.com.

© 2023 INFORMATION SERVICES GROUP, INC. ALL RIGHTS RESERVED.

ISG (Information Services Group)(Nasdaq: III) is a leading global technology
research and advisory firm. A trusted
business partner to more than 900 clients,
including more than 75 of the world’s
top 100 enterprises, ISG is committed
to helping corporations, public sector
organizations, and service and technology
providers achieve operational excellence
and faster growth. The firm specializes indigital transformation services, including
automation, cloud and data analytics;
sourcing advisory; managed governanceand risk services; network carrier services;
strategy and operations design; change
management; market intelligence andtechnology research and analysis.

Founded in 2006, and based in Stamford,
Conn., ISG employs more than 1,600 digitalready professionals operating in more than
20 countries—a global team known for
its innovative thinking, market influence,
deep industry and technology expertise,
and world-class research and analyticalcapabilities based on the industry’s mostcomprehensive marketplace data.
For more information, visit isg-one.com.

NEXT-GEN ADM SERVICES REPORTSEPTEMBER 2023

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SEPTEMBER, 2023
REPORT: NEXT-GEN ADM SERVICES© 2023 Information Services Group, Inc.
All Rights Reserved