Cognizant® content and marketing services

Create and deliver
personalized content at scale
What causes a customer to click on a call-toaction, visit your website or like a social media
post? What keeps them engaged andinspires loyalty?
Content that shows that you understand them andchanges as their preferences change. Content thatis part of their experience of your brand.
In the experience economy, every touchpoint isa battle for the hearts and minds of customers
and employees. Those battles are won or lostdepending on your ability to connect with content
that is personal, timely and compelling. Engaged
customers are repeat customers - but it’s not justcustomers who feel the benefits. A global content
strategy increases value for all participants andbuilds enduring brand equity.

Exceptional experiences depend on personalized
content, but delivering experiences for thousands –or even millions – of different people is complicated.
How do you make sure your global content strategy
and operations create, deliver, manage, andoptimize content cost-effectively across channels
and markets?

“For an efficient, effective global
content supply chain to deliver atransformational user experience,companies need to pair intimacy
and industrialization. To better
connect, brands need to behave
more like humans.”
Mark Taylor, Global Practice Lead, Cognizant Digital ExperiencePrecision is the key
Serving relevant content to the appropriate person at the right moment requires thorough knowledge of your customers’
journeys. Enterprises must manage creative and technology, customer insights and data-driven decisioning, partners andcontent supply chains, all to deliver customer experiences that exceed expectations.
At Cognizant, we help you overcome the challenges of the content supply chain to deliver on the promise ofpersonalized experiences.
We blend customer insights with commercial data and use AI- driven decision-making to get content to market faster. We
improve content reuse to minimize costs and get the most out of your assets. We work with your internal teams to assure thesuccessful adoption of new content strategy and governance processes. Our proven Content Marketing Services methodology
improves quality control and brand consistency in every market.

Our content and marketing services help clients:
Improve content
reuse by 40 – 70%

Accelerate speed tomarket by 20 – 50%

Reduce costs
by 20 – 40%

Our approach
We believe that a successful personalized content approach that bridges the gap between creative and technology requires
both the science of intimacy and the art of industrialization.
The science of intimacy begins with customerjourney mapping to inform your global content strategy. This process reveals what
content is most relevant in the moments that matter to customers and employees. We can then reimagine your approach tocontent, working with your brand and marketing teams to identify gaps and lay the foundation for a customized governanceand operating model.
The art of industrialization relies on AI-enabled production and automation tools that support all aspects of content creation,distribution and optimization - driving scale, speed and the agility to quickly adapt to the market’s changing expectations.

What we offer
Our Content and Marketing Services offerings will help your digital, brand and marketing teams deliver the differentiatedcustomer and stakeholder experiences that drive engagement and value:
Content strategy:
Maps the content journey to deliver a strategy that will
engage your target audience in their preferred channels
with a governance structure that ensures consistency
across markets.
Content and digital experience platforms:
Build, run and innovate on leading content and marketing
technology platforms – from the established enterpriseplatforms through to emerging platforms to support agile
content operations.
Content production and factory:
Reduce cost while adding scale, speed and asset
reusability to global content creation, production,adaptation and localization.

Content management and publishing:
Increase efficiency with content authoring, management,compliance, publishing and DAM librarian services – poweredby AI and automation.
Content effectiveness and optimization:
Establish key measures, monitoring tools and analytics
to enhance marketing effectiveness and achieve desired
business KPIs.
Digital learning and training content:
Engage employees and improve performance through thedesign and delivery of innovative learning strategies, user
adoption and training content.
Content innovation:
Design, build and prototype emerging content solutions.
Including AR, VR, voice and smart modular content.

Get up and running, fast
Discover challenges andopportunities (2 weeks)

Build - test and validate(6-12 weeks)

Scale - implement andpace (Ongoing)- Develop human-centric service
design to create new operatingmodel- Prioritize opportunities with brands- Plan, produce and manage
content and campaigns (ongoing)- Audilt skills, platforms and data

- Prioritize and pilot solutions- Define delivery roadmaps- Analyze content strategy, quality- Measure and optimize content- Support culture change
management

Content and marketing services industry examples
Financial services
Auditing thousands of pieces of content enables personalized
messages distributed through the Adobe platform
Healthcare
Personalizing content for patients differentiates
you from the competition
Life sciences
Accelerating omnichannel customer engagement andcompliance for clinical and commercial partners globally toincrease engagement for HCPs and patients alike

Manufacturing logistics & utilities
Creating immersive content experiences using VR to improve
supply chain and manufacturing adoption
Retail, consumer goods & hospitality
Automating across content supply chain drives
revenue growth
Communications, media & technology
Unifying the content strategy and governance model tohelp a global tech giant plan and publish content withincorporate guidelines

Why Cognizant?
Cognizant has helped some of the largest companies in the world create exceptional experiences for their customers andemployees through personalized content services. Cognizant delivers a unique blend of strategy, design, innovation andtechnology that helps enterprises take control of an optimized global content supply chain, aligning data, UX and content.
Our Content and Marketing Services experts take a human-centered approach to design and content creation. These experts
understand our clients’ businesses, the markets they operate in, their employee ecosystem and their customers. Then they applythat understanding to scale personalized content production, delivery, measurement and management that ensures our clientsdeliver relevant content that engages and inspires.
To learn more, visit www.cognizant.com/digital-experience

Cognizant (Nasdaq-100: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stayahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

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