AIINDUSTRY INSIGHTSARTIFICIAL INTELLIGENCE FOR
MEDIA & ENTERTAINMENT (M&E)

Within the M&E industry,
AI is rewriting all the rules
about how to create content
in areas such as:

Generative
DesignMachine Learning
From IoT Data

Accelerated
Rendering

Scott Eaton, artist, creative technologist and Lenovo user, is pushing the boundaries of how
art is created today, and showing what we can expect in the future as AI technologies become
more prevalent in media & entertainment tools and workflows.

GENERATIVE DESIGN
Combining his interests in photography, anatomyand machine learning, Scott has created a generative
design solution that is able to understand andrepresent human form from simple human inputs.
By training his AI model on hundreds of thousandsof photographs from his database of athletes andfigures, his solution transforms an artist’s simple
gesture drawing or sketch into a high-resolution
photographic representation.

““

AI has the potential to help us expand our visual language. Generative AI
models are capable of doing sophisticated transformation and interpretationsof human inputs, and often give back unexpectedly ‘creative’ results. Thesesorts of models will enable a type of creative collaboration between artist
and machine that will expand the design space we can explore and thereby
broaden our horizon of creative possibilities.
Scott Eaton
Artist and Creative Technologist

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Machine Learning From IoT Data
BELIEVABLE CHARACTERS
Scott consults widely on character design for film and VFX, andexpects AI to become a powerful tool in future character pipelines.
Currently, there is a high threshold for realism in characters that ischallenging and expensive for studios to achieve. Scott expects AI tohelp make characters indistinguishable from real actors, but at a fractionof the cost and effort, meaning you could use a Machine Learning model
to distinguish between types of characters, humans and the difference
between what’s real and what looks real. In application, this model could
be applied to an artist’s rough work to help bridge aspects of photoreal
character creation.

NVIDIA® OptiX™ AI-Accelerated Denoiser

AI-ACCELERATED RENDERING

Create More,
Wait Less

Conveying the artist’s intention visually is noteasy and is extremely time consuming. With thehelp of AI, rendering speeds can be accelerated
by reducing the number of passes required
to achieve a noise-free photo-realistic result.
Combining NVIDIA’s sophisticated AI OptiX
denoising algorithm, and powerful Lenovo
workstations, users will achieve noise-freerenderings up to 20 times faster.

CPURTXLENOVO WORKSTATIONS FOR AI
With flexible Intel® Xeon® CPU computing power and the support of new NVIDIA® Quadro RTX™ GPUs,
Lenovo workstations can help designers and artists to dramatically boost productivity and create
amazing content faster than ever before. Choosing a workstation for AI development and deployment
allows you to design, test and refine right on the desktop, without the extra cost as you prototype.

Massive Compute PowerThe ThinkStation P920
and P720 are built
to support dualIntel Xeon scalable
processors and up
to the new NVIDIA
Quadro RTX 8000graphics inside.

The ThinkStation P520 offers
the flexibility of the Intel
Xeon W processors withup to 18 cores, along withthe ability to support thenew NVIDIA Quadro RTX
8000 graphics for additional
compute power.

AI will rewrite how content is made and open up new fields of possibility for content
creators. Traditional methods and pipelines will still exist, but they will be augmented
with the new potential and workflows that AI will bring. Much like photography
freed painting from a purely representational way of making pictures, AI has thepotential to unshackle artists and studios from the ‘labour of realism’, freeing
them to iterate more quickly, explore more visual possibilities, and, in the end,
work more efficiently and creatively.
Scott Eaton — Artist and Creative Technologist““

Desktop Flexibility

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