Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022
Focus on Cognizant
September 2022

Copyright © 2022 Everest Global, Inc.
This document has been licensed to Cognizant
EGR-2022-44-E-5357

Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Background and scope of the research

Global macroeconomic conditions indicate the rising probability of a recession. Despite the resulting cost pressures, enterprise demand for D&A services is rising as enterprises realize that datadriven solutions focused on cost optimization and building competitive advantage are critical to tackle and survive the slowdown. In this regard, service providers can help enterprises in their digitaltransformation journey by formulating a vision for D&A, modernizing the D&A landscape, and providing the right talent and niche skill sets to achieve direct business outcomes.
In this research, Everest Group presents an assessment of 30 service providers featured on the D&A services PEAK Matrix®. Each provider profile provides a comprehensive picture of its services
focus through a snapshot of its key strengths and limitations, as assessed by Everest Group. The assessment is based on Everest Group’s annual RFI process for the calendar year 2022,
interactions with leading D&A service providers, client reference checks, and an ongoing analysis of the D&A services market.
Everest Group has employed the following exclusion criterion before assessing service providers in the Data and Analytics (D&A) Services PEAK Matrix® Assessment 2022:
 Service provider should have a separate team and dedicated leadership for its D&A services
 With reference to the D&A services research scope, the service provider should have a meaningful presence across all D&A value chain segments
 The service provider must have substantial annual revenue from its D&A services practice

The full report includes the profiles of the following 30 leading D&A service providers featured on the D&A services PEAK Matrix:
 Leaders: Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, TCS, and Wipro Major Contenders: Atos, Brillio, Coforge, DXC Technology, EY, HCL Technologies, Infogain, KPMG, Kyndryl, LTI, Mindtree, Mphasis, NTT DATA, Persistent Systems, PwC, Tech Mahindra,

Virtusa, and Zensar

 Aspirants: Birlasoft, DMI, Stefanini, and UST

Scope of this report
Geography
Global

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Providers
30 leading D&A service
providersServices
D&A services (refer topage 9 for scope of theresearch)2

Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

D&A services PEAK Matrix® characteristics

Leaders:
Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, TCS, and Wipro

Leaders have displayed a vision focused on driving business outcomes through D&A services for their customers



They have made sustained strategic investments including acquisitions to bridge the portfolio gaps to achieve full services play

They are at the forefront of innovation and driving change with thought leadership, partnerships, and internal investments in emerging themes such as MLOps, data observability,
responsible AI, edge cloud computing, no-code/low-code solutions, data marketplaces, and data fabrics
Leaders have invested heavily in acquisitions as well as building structured internal talent development programs to ensure the availability of skilled talent to solve complex problems.
They have also focused on the breadth of skills, enabling full services play by developing a range of certification programs that help them stay ahead as technology evolves

Leaders have developed a range of integrated platforms along with industry- and use case-specific accelerators to cut down the trial and run phase to achieve faster outcomes

Domain focus and willingness to share risk and returns through value-based pricing models have further differentiated them in stakeholder partnerships

Major Contenders:Atos, Brillio, Coforge, DXC Technology, EY, HCL Technologies, Infogain, KPMG, Kyndryl, LTI, Mindtree, Mphasis, NTT DATA, Persistent Systems, PwC, Tech Mahindra, Virtusa, andZensar

Major Contenders have shown high confidence in their sweet spots within the D&A stack. They have a strong base of satisfied clientele within these areas
Major Contenders have the vision to develop full services play and are investing in talent development programs, acquisitions, IP building, and a partnership ecosystem to enable
the same
They need to supplement their vision and investments with effective communication of success on transformative end-to-end D&A deals to enhance their market perception

Aspirants:
Birlasoft, DMI, Stefanini, and UST
Aim to focus on creating solutions beyond niche areas; most engagements are based on flagship tools and solutions. The majority of investments are also directed toward upgrading
and improving the features of these flagship solutions
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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Everest Group PEAK Matrix®
Data and Analytics (D&A) Services PEAK Matrix® Assessment 2022 | Cognizant positioned as Leader
Everest Group Data and Analytics (D&A) Services PEAK Matrix® Assessment 20221,2,3
High
Market impact(Measures impact created in the market)

Accenture
Major Contenders
TCS
Capgemini
CognizantDeloitte
Wipro
EY
InfosysIBM
KPMG
PwC HCL Technologies
NTT DATA
LTI
Persistent Systems
MindtreeKyndryl
Virtusa
Infogain
Coforge
Stefanini2
3
Source:Star Performers

Tech Mahindra

Atos
DXC Technology
MphasisBrillio

Birlasoft

Aspirants

Low
1

Major Contenders
Aspirants

Zensar

UST

DMI

Low

Leaders

Leaders

Vision & capability(Measures ability to deliver services successfully)High

Assessments for DMI, Deloitte, DXC Technology, EY, IBM, Infosys, KPMG, NTT DATA, and PwC exclude service provider inputs on this study, and are based on Everest Group’s estimates that leverage its proprietary Transaction Intelligence (TI)
database, ongoing coverage of service providers’ public disclosures, and interaction with buyers. For these companies, Everest Group’s data for assessment may be less complete
Assessments for Atos, Kyndryl, and Persistent Systems are based on partial inputs provided by service providers and are also based on Everest Group’s estimates that leverage its proprietary Transaction Intelligence (TI) database, ongoingcoverage of service providers’ public disclosures, and interaction with buyers. For these companies, Everest Group’s data for assessment may be less complete
Kyndryl and Persistent Systems are new entrants on the D&A PEAK Matrix and have therefore not been considered for the Star Performer title
Everest Group (2022)
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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Cognizant | D&A services profile (page 1 of 5)
Overview
Company overview
Cognizant provides IT, digital transformation, consulting, and BPO services. Its services include business& technology consulting, systems integration, application development & maintenance, cloud & IT
infrastructure services, AI, digital engineering, analytics, IoT, business intelligence, data warehousing,
CRM, supply chain management, engineering & manufacturing solutions, enterprise resource planning,
engineering research & development, and testing solutions. It has expertise across different industries
including banking and financial services, healthcare, manufacturing, and retail. The company operates
offices in more than 80 cities in 40+ countries across North America, Latin America, Europe, Middle East,
and Asia Pacific.
Website: www.cognizant.com

Headquarters: Teaneck, NJ

Key leaders

Allen Shaheen, EVP, AI&A (AI & Analytics) and Digital Engineering Practices

Matthew O’Kane, Global Head, AI&A PracticeTimothy Mummers, Vice President, AI&A Practice

D&A practice overview

Adoption by industry
Low (<10%)High (>25%)

BFSI

Energy & utilities

Manufacturing

Public sector

Electronics,
hi-tech, and technology

Healthcare andlife sciences

Retail, distribution,
and CPG

Telecom, media,
and entertainment

Travel andtransport

OthersD&A practice fact sheet

2020

2021

Revenue (US$ million)

5,546

6,316

Number of FTEs

51,47855,596Adoption by geography
Latin America (0.1%)

Cognizant’s AI&A practice is a key part of its Digital Business & Technology (DB&T) unit, and it works
closely with the following subgroups to deliver D&A services:Medium (10-25%)

Applications: digital experience, software product engineering, enterprise engineering, enterpriseapplications, and quality engineering and assurance

76.7%

17.3%

5.8%

Cloud+: dedicated business groups for AWS, Microsoft Azure, and Google Cloud offering cloudinfrastructure and security

North America

EMEA

APAC

IoT: Industry 4.0, 5G, smart products, connected devices, and smart and safe buildings
Consulting: an independent business unit that helps clients embrace three enabling themes aligned totheir entire DB&T portfolio

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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Cognizant | D&A services profile (page 2 of 5)
Key delivery locations

Netherlands (2)UK (4)
Ireland (2)Canada (2)France (3)Spain (3)Portugal (1)US (24)

Norway (3)Sweden (2)Germany (10)Poland (2)Hungary (1)Romania (5)Switzerland (4)China (7)India (7)Mexico (1)Hong Kong (1)Malaysia (1)Australia (2)Argentina (1)Proprietary & Confidential. © 2022, Everest Global, Inc. | EGR-2022-44-E-5357

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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Cognizant | D&A services profile (page 3 of 5)
Solutions and partnerships
D&A IP overview
Cognizant® Data and Intelligence Toolkit: a flexible data foundry that includes a range of assets and IP across the Data, Analytics & AI value chain. The toolkit offers accelerators that help build extensive automation into
common, repetitive tasks across the data life cycle, enabling rapid builds of data platforms and capabilities. Cognizant’s design principles are:
 Plug-and-play with parametrization for known patterns
 Cloud native Inter-communicating modules that can be used to compose the end solution solving every leg of the data life cycle

Proprietary IP/solutions/frameworks/accelerators/tools developed internally to deliver D&A services
Solution name

Solution type

Year launched

Details

DataHyperloop

Platform

2021

A build and deployment solution that provides Continuous Integration (CI), Continuous Delivery (CD), and Continuous Testing (CT) automation for data
assets being moved to the cloud.

Rapid Analytics & ML
Platform (RAMP)

Platform

2020

A platform with certified interoperability across AWS, Azure, and Google Cloud, that enables organizations to apply predictive analytics to their data.

New Horizons

Platform

2019

A platform providing personalized user experience and content enabling deployment, usage tracking, content suggestions, alerts, and actions.

Key partnerships (logos)
Cloud and big data

ERP

BI and visualization

OthersData integration, preparation, and governance

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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Cognizant | D&A services profile (page 4 of 5)
Investments and market success
Other investments to enhance D&A services capabilities, e.g., setting up of new delivery centers / CoEs / innovation labs, and trainings/certifications
Development

Details

Acquisitions



Research &Development(R&D)

Acquired Devbridge, a Chicago-based software consultancy focused on product development and enterprise transformation. This acquisition expands Cognizant's software product engineering capabilities
by adding more than 600 engineers across Europe and North America
 Acquired Ireland-based TQS Integration Limited, an industrial data and intelligence company. This enhances Cognizant’s end-to-end smart factory capabilities and digital transformation in manufacturing
operations
 Acquired ESG Mobility, a German digital automotive engineering R&D provider. Cognizant and ESG Mobility, together, provide IoT services to eight of the world’s top 10 automotive original equipment
manufacturers
Established several R&D labs located in New York, San Francisco, London, Berlin, Bangalore, Chennai, and Singapore. These labs and CoEs help clients in achieving growth through co-innovation byleveraging the power of data & intelligence Invested in Global Studios, a physical center of collaboration, to foster knowledge and inspire creativity
Talent

Developed in-house, a cloud-based hackathon platform, that hosts industry-relevant problem statements and has the ability to score and rank the submissions. Conducted in a variety of skills andproficiencies such as Python, machine learning, natural language processing, data integration, cloud, big data, and data science Established Cognizant Academy of Data Sciences (CADS), a unique learning model using research, learning, and training to build and nurture best-of-breed data sciences talent around AI skill sets

Co-innovation

Started The Collaboratories – a design space and lab – to help fast-track solutions, reduce cycle time, and to develop and create the most advanced digital solutions. Clients get to interact with SMEs, they
better understand how Cognizant can be a partner to help them achieve their business outcomes Started client briefing centers – these offer transformative experiences that lead to engaging conversations and actionable insights by meeting with subject matter experts face-to-face

Recent D&A engagements (non-exhaustive)
ClientYear of signing

Geography

Engagement details

A passenger rail
service company

Not disclosed

UK

Cognizant helped build a strategic, intelligent infrastructure program that employed IoT-based remote monitoring systems, capturing real-time and near-real-time asset
data to help predict service-affecting failures and inform pre-emptive maintenance actions before services are affected

A majortelecommunications
company

Not disclosed

North America Cognizant proposed a transformation approach to migrate 7 Teradata systems, data lake on Hadoop, and AWS data capabilities to Snowflake on Azure. It proposed arobust organizational change management strategy to address people, process, and technology adoption for transition to new a ecosystem through data literacy
training and coaching. This improved productivity & time-to-market by creating a unified data hub, reduced TCO of applications infrastructure, and streamlined
governance and security

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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Cognizant | D&A services profile (page 5 of 5)Everest Group assessment – Leader
Measure of capability:

Market impact
Market adoption

Portfolio mix

Value delivered

Low

High

Vision & capability
Overall

Vision and strategy

Scope of services
offeredInnovation andinvestments

Delivery footprint

OverallStrengths

Limitations

 Cognizant is strengthening its cloud partnerships ecosystem by setting up dedicated hyperscaler- Although Cognizant has invested in talent retention strategies, it experienced high overall andfocused business units to drive its cloud data modernization business and build cloud-native andindustry-specific solutions. For example, it recently invested in a dedicated Google Cloud businessgroup to build cloud-native joint solutions for key industries including retail, life sciences, healthcare,and financial services, and to focus on D&A, AI, process automation, and application modernization
 Cognizant is actively focusing on an IP-led D&A services delivery strategy. It has secured patents

across its focus areas including the migration of legacy to cloud, AI, data reliability, and data access& visualization
 Cognizant has further invested in expanding the features of its existing AI platforms and offerings. It

voluntary attrition in Q1 2022. It has also foregone some deal opportunities due to the rise in talent
shortage. Enterprises need to be cautious of staffing challenges posed by attrition
 Some of the clients pointed out that Cognizant is not viewed as a strategic partner in its

engagements. Referenced clients also highlighted that although it has a good focus on deliveringhigh-quality deliverables, there is a lack of focus on driving innovation in these engagements
 It lags its peers when it comes to serving clients in the UK and broader European markets.

Enterprises in these regions must be cautious of its expertise and experience in delivering
services outside its focus geographies

has integrated its LEAF offering with verticalized solutions to enable use cases including patient
insights, intelligent underwriting, etc. It has also built explainability features through LEAF models toimprove model transparency
 Cognizant is building its DataOps capabilities and has developed an accelerator, Data Hyperloop. It

enables the Continuous Integration (CI), Continuous Delivery (CD), and Continuous Testing (CT)automation of cloud data and is available in both AWS and Azure marketplaces
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Appendix

10Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Everest Group PEAK Matrix® is a proprietary framework for assessment ofmarket impact and vision & capability
Everest Group PEAK Matrix
High
Market impact(Measures impact created in the market)

Leaders
Major Contenders

Aspirants

Low
Low

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Vision & capability(Measures ability to deliver services successfully)

High

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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Services PEAK Matrix® evaluation dimensions

Measures impact created in the market –captured through three subdimensions
Leaders

Number of clients, revenue base,
YoY growth, and deal value/volume
Portfolio mix
Diversity of client/revenue base acrossgeographies and type of engagements

Market impact

Market adoption
Major Contenders

Aspirants

Value delivered
Value delivered to the client basedon customer feedback andtransformational impact

Vision & capability
Measures ability to deliver services successfully.
This is captured through four subdimensions

Vision and strategy

Scope of services offered

Innovation and investments

Delivery footprint

Vision for the client and itself; future
roadmap and strategy

Depth and breadth of services portfolio
across service subsegments/processes

Innovation and investment in the enablingareas, e.g., technology IP, industry/domain
knowledge, innovative commercial
constructs, alliances, M&A, etc.

Delivery footprint and global sourcing mix

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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Everest Group confers the Star Performers title on providers that demonstrate
the most improvement over time on the PEAK Matrix®
Methodology
Everest Group selects Star Performers based on the relative YoY improvement on the PEAK Matrix

Market impact

Year 1
In order to assess advances on market impact,
we evaluate each provider’s performance acrossa number of parameters including: Yearly ACV/YoY revenue growth # of new contract signings and extensions
 Value of new contract signings
 Improvement in portfolio mix
 Improvement in value delivered

Year 0Vision & capability
In order to assess advances on vision and capability,
we evaluate each provider’s performance acrossa number of parameters including: Innovation
 Increase in scope of services offered Expansion of delivery footprint Technology/domain specific investments

We identify the providers whose improvement ranks in the
top quartile and award the Star Performer rating to those
providers with:
 The maximum number of top-quartile performance
improvements across all of the above parametersAND At least one area of top-quartile improvement performancein both market success and capability advancement

The Star Performers title relates to YoY performance for a given vendor and does not reflect the overall market leadership position, which is identified as Leader, Major Contender, or Aspirant.
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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

FAQs

Does the PEAK Matrix® assessment incorporate any subjective criteria?
Everest Group’s PEAK Matrix assessment adopts an unbiased and fact-based approach (leveraging provider / technology vendor RFIs and Everest Group’s proprietary databases containing providers’ deals
and operational capability information). In addition, these results are validated / fine-tuned based on our market experience, buyer interaction, and provider/vendor briefings
Is being a “Major Contender” or “Aspirant” on the PEAK Matrix, an unfavorable outcome?
No. The PEAK Matrix highlights and positions only the best-in-class providers / technology vendors in a particular space. There are a number of providers from the broader universe that are assessed and do
not make it to the PEAK Matrix at all. Therefore, being represented on the PEAK Matrix is itself a favorable recognition
What other aspects of PEAK Matrix assessment are relevant to buyers and providers besides the “PEAK Matrix position”?
A PEAK Matrix position is only one aspect of Everest Group’s overall assessment. In addition to assigning a “Leader”, “Major Contender,” or “Aspirant” title, Everest Group highlights the distinctive capabilities
and unique attributes of all the PEAK Matrix providers assessed in its report. The detailed metric-level assessment and associated commentary is helpful for buyers in selecting particular providers/vendors
for their specific requirements. It also helps providers/vendors showcase their strengths in specific areas
What are the incentives for buyers and providers to participate/provide input to PEAK Matrix research?
 Participation incentives for buyers include a summary of key findings from the PEAK Matrix assessment
 Participation incentives for providers/vendors include adequate representation and recognition of their capabilities/success in the market place, and a copy of their own “profile” that is published byEverest Group as part of the “compendium of PEAK Matrix providers” profiles
What is the process for a provider / technology vendor to leverage their PEAK Matrix positioning and/or “Star Performer” status ?
 Providers/vendors can use their PEAK Matrix positioning or “Star Performer” rating in multiple ways including:– Issue a press release declaring their positioning. See citation policies– Customized PEAK Matrix profile for circulation (with clients, prospects, etc.)– Quotes from Everest Group analysts could be disseminated to the media– Leverage PEAK Matrix branding across communications (e-mail signatures, marketing brochures, credential packs, client presentations, etc.)
 The provider must obtain the requisite licensing and distribution rights for the above activities through an agreement with the designated POC at Everest Group.
Does the PEAK Matrix evaluation criteria change over a period of time?
PEAK Matrix assessments are designed to serve present and future needs of the enterprises. Given the dynamic nature of the global services market and rampant disruption, the assessment criteria
are realigned as and when needed to reflect the current market reality as well as serve the future expectations of enterprises
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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

Everest Group is a research firm focused on strategic IT, business services, engineering services, and sourcing. Our researchalso covers the technologies that power those processes and functions and the related talent trends and strategies. Our clients
include leading global companies, service and technology providers, and investors. Clients use our services to guide theirjourneys to maximize operational and financial performance, transform experiences, and realize high-impact businessoutcomes. Details and in-depth content are available at www.everestgrp.com.

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