OFFICIAL REPORTRealizing a Sustainable City through Technology
Diverse players from around the world gather in Tokyo
Startups, Investors, Corporations, Universities, Students, and more
Startup Booths

Participants

40,206434
Overseas 60％〈26,746〉
Venue participants

23,448 Twice as last year

Foreigners among venue participants

82Countries & regions 321cities〈67Countries & regions 293 cities〉

〈328〉

24％

Participating counties & cities

Ambassadors

224
〈75〉

〈24,764人〉

VCs/ Investors※

635
〈288〉

※CVCs, including
financial institutions, etc.

Business Meetings

3,485＋〈1,377〉〈 〉 Records from the last year

１Discuss urban "sustainability" from multiple perspectives
Variety of themes（Infrastructure, Environment, Living, Culture, Impact)
Sessions Speakers

156

47

Female over 40%
Foreign over 40％〈28 Sessions〉〈68 Speakers〉【Themes】•••

Imagining City ofthe Future
Discussing Future ofTechnology
Developing Startups

Student Team「ITAMAE」
Proactively planned
sessions and pitch contest

Creating innovation through open and flat exchanges
Interactions and encounters between a wide range of entities, including large companies and startups

SusHi Tech Challenge

Partner Events

29507Applications from43 Countries and regions（Participants 152,000＋）〈18〉〈338 applications from 35 countries and regions〉

SponsorCompanies

68〈29Approx. 11,000〉

Media

96
〈74〉

〈 〉 Records from the lastyear

２

SusHi2024
TechGlobal
Tokyo
2024Program概要
SusHi Tech Tokyo
Startup

Sustainable High City Tech Tokyo
Create new sustainable values
Bring technology and ideas together to tackle the challenges
faced by the world
An international conference bringing together
city leaders from five continents

Asia’s largest startup event

GlobalStartup
Program

City Leaders
ProgramHotel New Otani Tokyo

Tokyo Big Sight, West
Exhibition Halls 1 & 2May 15 (Wed) toMay 17 (Fri), 2024

May 15 (Wed)and May 16 (Thu), 2024

Showcase
Program

A showcase event from Tokyodisseminating a future city model thatcombines "nature" and "convenience"

1. Ariake Arena
May 17 (Fri) to May 21 (Tue), 2024
2. Miraikan
April 27 (Sat) to May 26 (Sun), 2024
3. Symbol Promenade Park May 12 (Sun) to May 26 (Sun), 2024
4. Uminomori Area
May 12 (Sun) to May 21 (Tue), 2024

Total of over
600,000 people

３SusHi
2024
GlobalStartup
Program
SusHiTech
Tech Tokyo
Tokyo 2024
GlobalStartup
Program概要

VisionAsia's largest and Japan's only global innovation conference that creates"new encounters" with both domestic and international startup
ecosystems to solve the common global urban issues

Date &Time

2024/5/15 10:30 am～6:30 pm
2024/5/16 10:00 am～6:30 pm

MainVenue

Tokyo Big Sight West Exhibition Halls 1 & 2Program• Session (world famous speakers, startups, Japanese and overseas companies, investors,and various experts ）• Pitch Contest 「SusHi Tech Challenge 2024」 (domestic and international startups)• Booth/Pavilion Exhibition (exhibition by startups, countries/cities, sponsor companiesand students）• Business Matchings, VC Pavilion※ Held in 68 locations including Japan and overseas• Partner events etcFee【 Early Bird 】 Investor Pass 30,000 JPY, General Pass 10,000 JPY, Student Pass 1,000 JPY【 Regular 】 Investor ass 60,000 JPY, General Pass 20,000 JPY, Student Pass 2,000 JPY※Online viewing is free of charge※Hybrid (venue and online)４5 Main
Themes of the Event
持続可能性を実現する５つのテーマ
While continuing with the previous themes: Infrastructure, Environment, Living and Culture, a newtheme, Impact was added in response to the recent launch of the Impact Startup Association and thegrowing importance of impact investments.

Impact (Solving social issues)
Balancing "solving social issues" and "economicgrowth" to have a positive impact on society
Main related fields:
Environment andenergy, Healthcare,welfare and food,agriculture, education,
childcare, financial
inclusion

Leading the way to a new sustainable city５

Global Startup
ProgramParticipant
Global Startup
Program
参加者等実績 Records
Total number ofparticipants

Over 40,000 ※Last year＋13,000, Venue participants doubled

Category
Venue
participantsOnline
participants
Total

2024

2023

23,448

11,167

day１：12,516
day２：10,932

day１：5,584
day２：5,583

16,75815,579

day１： 7,926
day２： 8,832

day１：8,743
day２：6,836

40,206

26,746

12,281（＋110.0％）

1,179（＋7.6％）

13,460（＋50.3％）６

Breakdown of Venue(Tokyo Big Sight) Participants
リアル参加者の内訳■Breakdown of local/foreign
Visitors

Exhibitors, etc■Foreign participants by continent
Total

Local

11,516

6,384

17,900(76%)

Foreign

3,684

1,864

5,548(24%)

Total

15,200

8,248

0.7%

North America

2.2%

11.8%Latin America

1.8%
Asia
15.7%

23,448(100％)

0.9% 6.4%

52.1%

EuropeOcenia
Middle East

1.1%

■Category

14.6%

AfricaOther/

6.3%
Startups
Startups

Innovation related

20.2%

VC/ Investors

13.6%

Unknown

Large Corporates
Innovation related

6.1%

Asia​

13.5%
Large

VC/ Investors
Corporates
7.5%

25.5%

SMEs
Government related
Students
Media
Other７Leaders and experts in various fields from Japan and abroad
セッション
took the stage to discuss the future of the city
Various presentations and discussions were held on three major themes. A total of 47 sessions on 4stages, with 156 speakers (21 countries, 36 cities, more than 40% female and 40% overseas)

Imagining City of the Future•••

City of the Future: What Does a Beloved, Sustainable, and Engaging City of theFuture Look Like?
The role of Corporate Philosophy and Purpose in accelerating open innovation
Build disaster resilient cities: Disaster response operations using digital twin, etc.

Discussing Future of Technology•••

Evolution of Japanese entertainment: How will Japanese entertainment
compete globally?
The next steps for mobility-Solutions available and the near-term
opportunities
The State of Carbon Removal in 2024:Emerging Risks & Early Rewards, etc.

Developing startups•••

Government and Private Sector Initiatives Toward Forming a World-Class Startup
Ecosystem
Scaling up impact investing and innovation from Asia/Japan
Accelerating Success: Global Leaders on Navigating the Startup Ecosystem, etc.

８

ピッチコンテスト「SusHi
Challenge
2024」
Pitch
Contest: SusHiTech
Tech
Challenge
2024
507 companies from 43 countries and regions applied. 20 companies (9 Japanese and 11 overseas)
competed in the semi-finals on May 15th, and the final seven companies competed at the venue on May
16th. Fermenstation Co., Ltd. won the grand prize (10 million JPY prize).

■SusHi Tech Challenge 2024 Finalists
Entomal Biotech
Sdn Bhd

Cool Innovation Inc.

Yanni Ching

Dan Chang

BUYO Bioplastics Fermenstation Co.,Ltd CancerFree Biotech
CompanyHanh Do

Lina Sakai

Po Chen

E-Port Pte. Ltd.

Degas Ltd.

James Kim

Doga Makiura■SusHi Tech Challenge 2024 Special Awards
Award

Recipient Company

Shimizu Corporation Award
CancerFree Biotech
Global Digital Innovation Network
Entomal Biotech Sdn Bhd
Award
Sumitomo Realty & Development
Fermenstation Co.,LtdCo., Ltd. AwardTokyo Kiraboshi Co., Ltd. Financial
Fermenstation Co.,LtdGroup AwardTokyo Tatemono Co., Ltd. Award
Fermenstation Co.,LtdMitsui Fudosan Co., Ltd. Award
BUYO Bioplastics Company Limited
Mitsubishi Estate Co., Ltd. Award
Fermenstation Co.,LtdMori Building Co., Ltd. Award
Fermenstation Co.,LtdChuo Nippon Land Building Co., Ltd.
Cool Innovation Inc.
Award
Pocketalk Inc. Award
Degas Ltd
Entomal Biotech Sdn Bhd
E-Port Pte. Ltd.
Tokyo Metropolitan
BUYO Bioplastics Company Limited
Government
CancerFree Biotech

９SusHi
Tech Award/富山県の冷凍寿司
SusHi TechAwardfor Outstanding Exhibitors
Outstanding startup exhibitors were recognized with the "SusHi Tech Award" from among the exhibitingstartups. The winners were selected through votes from general visitors and ambassadors.
SusHi Tech Award

WinnerAeterlink Corp.

Innovative Startup

Startups whose products andservices are considered innovative

At FOREST Co., Ltd.

Startups that are believed to havethe ability and potential to expand
globallyAwarded as「Fantastic Startup」
Collaboration between Toyama Prefecture, which positions

Forsea foods「Sushi」 at the core of its branding strategy, and SusHi TechJOYCLE Co., Ltd.

Tokyo 2024.

OUI Co., Ltd.

With the cooperation of a long-established fish wholesaler

Choira Musictech Private Limited

Global Startup

Special exhibit (Toyama Prefecture, frozen sushi)

eMotion Fleet

from Toyama and a Tokyo startup with special freezing
technology, Himi winter yellowtail fish sushi was served atthe venue in May.

Fermenstation Co.,Ltd
Glocalist Inc.
Pi-xcels
BULL Co., Ltd.

Fantastic Startup
Startups with eyecatching/interesting
exhibits/presentations

Daybreak Inc.
ICOMA Inc.
ImpacFat
New Innovations Inc.

10

434 startups from 32 countries/regions(60%from overseas)
ブース・パビリオン展示
showcasing their outstanding technologies■Startups■Demonstration Space11大企業によるパビリオン
Exhibition of Open Innovation
Initiatives by Large Corporations

12

Distinctive
Startup Ecosystems Pavilions by 5 Countries and Regions
台湾、香港、フランス、スイス、イスラエルの５つの国・地域がパビリオンを設置
LA FRENCH TECH

Startup Island TAIWAN

Governor Koike and SIT CEO Amanda

Hong Kong

ISRAEL

Swisstech.

13

All-Japan
Ecosystem
Area throughCollaboration withAll Japan
Eco System
エリア（全国との連携）
the Central Government and Cities across Japan
Kansai Pavilion

Symbolic Object

Tokyo Pavilion

Aichi Prefecture Pavilion

Local government booths and mini stages

14

More than 3,000 business meetings at商談、VC/Investorパビリオン
various locations within
the venue, including the VC Pavilion.
Provided a matching platform where advance business chats and appointment reservations can be made,and promote business meetings mainly among participating startups, VCs, investors, large corporations, etc.
Set up a VC/Investor Pavilion to match startups with VCs and investors as a new initiative(31 participating VCs)
■Number of business meetings: 3,485 or more
*Calculated based on interview surveys of exhibitors (181 out of 482 organizations responded)■Networking space in the venue■VC/Investor Pavilion

15

Student
Led Sessions, Exhibition
BoothsMAEstro)」
and Events
学生企画「ITAMAE(InnovativeTechnology Academic
Student Management Team：ITAMAE（Innovative Technology Academic MAEstro)
Pavilion was set up with the theme of "Encouraging students to consider entrepreneurship as a career option.
Sessions, workshops, pitch contests, and booth displays for student organizations were held.
Partner events were also held.

■Sessions■Workshops■Pitch Contest■Exhibition Booths

16

MOU締結Greater Exchange withAsia through SusHi Tech
Memorandum of understanding signed with
Taiwan and Thailand for mutual cooperation inpromoting startup ecosystems (first MOU signedwith an overseas government agency)

Internships was held where students could
interact with Asian startups. Eight students fromMusashino University provided support, includinginterpretation, for three Asian companies.

Startup Island TAIWAN（SIT）5/16THU

Choira（India）BoothNational Innovation Agency of Thailand（NIA）5/17FRI

Pi-xcels（Singapore）Booth

17

Reverse Pitch Event to Discuss Urban Issues(inリバースピッチ（シティーリーダーズプログラムとの連携）
collaboration with the City Leaders Program)

On May 15th, Helsinki and Nairobi cities gave a pitches, which was attended by about 170
people from startups looking to expand globally. Afterwards, a meetup was held with both cities.
Helsinki city

Nairobi city

◼ Issue: Reducing
environmental impact◼ Issue: Disseminating
information during floods◼ The city's ecosystem, etc.
✓ Ms. Laura (InternationalDirector) and others◼ Meetup between Helsinki
and 7 startups from Tokyo◼ The city's ecosystem, etc✓ Mr. Patric (Chief Urban
Planning Officer）and others◼ Meetup between Nairobi and8 startups from Tokyo

Reverse Pitch（Helsinki City）

Reverse Pitch（Nairobi City）

Meet up (Helsinki city)

Meet up (Nairobi city)➡ Based on the reverse pitch, applications were called from startups to participate in thedemonstration projects from May 20th.
Demonstration projects are scheduled to begin on-site in the autumn.

18

29 Sponsor Companies, Drastic
Increase from the Last Year
パートナー
Gold Partners

Silver Partners

Basic Partners

Support/Special Support

19

More than 200 Ambassadorsfrom Japan and Overseas
アンバサダー224 companies and organizations that support startups in Japan and overseas that wereappointed as ambassadors contributed to publicizing the event, recruiting participants, andbuilding momentum.

2068 Partner Events
パートナーイベント(total participants:over 152,000 people*)
Collaboration (mutual PR cooperation) with other events mainly for the two weeks before and after SusHi Tech TOKYO 2024.
The synergistic effect with partner events increased the enthusiasm and created a lot of excitement. Site visit tour were also
held for foreign participants to show tourist attractions and facilities within Tokyo, strongly promoting Tokyo to the world.

■Partner Events（Excerpted）*One event is scheduled to be held in late July 2024

And more…

■Site Visit Tour21Various Events in Collaboration with TIB
Tokyo Innovation(approximately
2,000Base(TIB)との連動
people participated)
In collaboration with TIB (Tokyo Innovation Base), which opened at the same time, a seriesof events were held from May 14 th to May 17 th.
MAY.
14 Tue.

15 Wed.

16 Thu.

Partner events hosted by overseasorganizations

Networking of SusHi Tech participants

Nordic x Tokyo exchange event[5/14]

Sponsors x Ambassadors Networking[5/15]

17 Fri.

TIB Global Day（471 participants）■Announcement of new initiatives by TIB(JAM, STUDIO, FAB, SHOP,
New project support business「CATAPULT」)■Global players announce upcoming
collaborations with TiB（Plug and Play, Startup Island Taiwan,WE AT)■ MoU signed with Thai NIA

Seven Asian countries joint event(240partcipants) [5/14]

After Party[5/16]

Shuttle buses were operated between
bases to attract customers[Night] Three-night networking event to celebrate TiB's grand opening

Tokyo Innovation

NIGHTS

5/14 Japan Pop Stage
15 Techno Stage
16 Old Meets New Stage

(1,186 people participatedover the three nights,
including the networking andafter-parties)

20 cities overseas promote andexchange ideas

22Unique Venue Decoration:
SusHi and Sustainability Motif
会場全体の様子23

オープニングbehind SusHi Tech Tokyo
Opening: Communicate Concept
Following the opening video, Governor Koike took the stage and delivered the opening speech.
・SusHi Tech Tokyo is a big concept to realize a sustainable city with high technology
・Edo is a hint for sustainable living. Inheriting that DNA is a great strength of Tokyo・Utilizing the diverse potential, aim to create an ecosystem unique to Tokyo that generates innovation
・Tokyo Innovation Base (TIB) grand opening was coincided with SusHi Tech. Connect players throughout the year24

Closing：SusHi Techクロージング/次回
will be Held in May, Every Year
SusHi Tech Challenge 2024 Award Ceremony and the closing speech by Governor Koike

25

Results of Visitorアンケート結果（5月末時点）
Survey to Improve the Next EventApproximately 80% of survey respondents had stated “very satisfied" or "satisfied," and many positive feedbacks werereceived. On the other hand, improvements are needed in terms of the venue and operations, especially in the areas ofUI/information dissemination, including the website, app, and local maps.

Total（1,345）

Visitors（1,139）

Exhibitors（206）

1%
3%

1%
3%
17%

16%

9%
33%

34%

1%
1%
39%

50%

46%

46%
Very Satisfied

Satisfied

Average【 Comments evaluating the event 】

Unstisfied【 Improvement points for the next year 】•It is highly international, making it a rare and valuable event.

••

There was diversity, with people of all ages, genders, many foreign participants,
and it was lively and had a positive networking atmosphere.

The map was difficult to read, making it hard to find the stages and interview
locations.

•It was a little difficult to obtain information, including from the website and app.
The app was slow and difficult to navigate, was hard to find the booths I
wanted to visit.

•Opportunity to talk with startup ecosystem players from all over the world wasvery appealing.

••

Opportunity to learn about the latest global trends in one place is great.

••Startup booths, sessions, and atmosphere of the venue were all better than lasttime.

It took a long time to enter. It might be a good idea to have several ticket
issuing locations, like other exhibitions and events.

••

I participated last year as well and felt that it was better than last year.

It would be easier to understand if the timetables for sessions such as the VC
Pavilion were unified.

•Although I participated online, the speakers in each program were good and it
was worth listening to.

•It would be good if students from more universities could attend.

•Would have liked a few more hands-on experience opportunities.

26

（Reference）
SusHi Tech Tokyo 2024 Global Startup Program実行体制■ Organizer：SusHi Tech Tokyo 2024 Global Startup Program Executive Committee
Title

Affiliation etc.

Committee Chair

Tokyo Metropolitan Government Deputy Governor

Vice-Chairman

Tokyo Metropolitan Government
Director General for Global Financial City Strategy Office of the Governor for Policy Planning

Member

KEIDANREN (Japan Business Federation) Managing Director

MemberKEIZAI DOYUKAI<Japan Association of Corporate Executives> Managing Director

Member

The Japan Association of New Economy Head of the Secretariat

Member

The Tokyo Chamber of Commerce and Industry Managing Director

MemberJapan Venture Capital Association Managing Director

MemberStartup Ecosystem Association Japan Representative of a board of Directors

MemberStartup Studio Union Japan Representative of a board of Directors■ Media Partners■ Management Company：Deloitte Tohmatsu Venture Support Co., Ltd.

27