client story

Makefoodfromscratch
everyday.

P.F. Chang’s manages its
brand in 23 international
markets using Brandfolder
P.F. Chang’s is an Asian restaurant
concept founded on one principle:
make food from scratch every day inevery restaurant. As the first multiunit restaurant concept in the U.S. toembrace the 2,000-year-old traditionof wok cooking, P.F. Chang’s takes
pride in orchestrating a consistent
guest experience and brand identity.

Philip Chiang
founderCompany Stats

Launched in 1993

More than 300 locations

1.5 million orders ofin 23 countries

Dynamite Shrimp per year

Challenge
For P.F. Chang’s, maintaining a consistent guest
experience around the world is essential totheir success. This requires each of their partners(licensed P.F. Chang’s operators) to accessapproved creative assets that align with P.F.
Chang’s global mission.
Before Brandfolder, P.F. Chang’s utilized an FTP
server and physically mailed hard drives topartners in countries like Brazil, South Korea,
or Costa Rica.
Anthony Nguyen, the Director of Global
Marketing for EMEA, couldn’t help but notice
the lack of functionality in their FTP. It not only
created inefficiencies for their international
partners, but also caused many headaches forthe larger global marketing team. He also knewthat incorporating video and inspired
photography would allow their cuisine to shine.
With high-quality asset downloads taking hours,
their previous method of file distribution“Brandfolder has paid
for itself because as
strategic marketers,
it saves us fromworking on
administrative workand enables ourpartners to accessassets wheneverthey want.

prevented their marketing strategy from thriving.
•Digital assets were sent to international partners

Anthony Nguyen,

via an out-of-date FTP or on physical hard drives

Director of Global Marketing,
EMEA

in the mail•

Simple image downloads took hours, increasing
time-to-market for creative campaigns•

Brand updates and minor asset edits led toad-hoc file requests and missed deadlines forthe global marketing team•

FTP system didn’t allow PF Changs to track
asset usage

p . f . chang ’ s client story| 4Solution
Anthony implemented Brandfolder to keepinternational partners, at all 305 P.F. Chang’s
locations, working with assets approved for theirlocal region. By providing a central source of
truth for their partners to access, Anthony andhis team save time. Now, they can create uniquemarketing campaigns instead of responding toendless asset requests.
Anthony maintains brand integrity across 23
global partners with features like:•Asset availability, which allows publishing andsetting expiration dates of an asset at precise
times worldwide•Convert file format and resize files whichempowers partners to edit assets themselves
and saves creatives valuable time•

Curated Collections with the right assets
for international partners and individualizeduser permissions•Asset analytics to track and proactively plan
marketing campaigns

Results
With Brandfolder’s single version of the truth andefficient global distribution, P.F. Changs’ customer
experience has become more consistent.
When a visual update or new campaign launches,marketers in Saudi Arabia or Argentina pull
new logos, print ads, or product shots all froma central source of truth. Downloads do nottake hours, and no one runs to the post officewith a harddrive in-hand. The global marketing
team can bulk manage assets and their availability
in seconds.
With each of their international partners accessing
assets efficiently and their global team proactively
analyzing usage trends, Anthony can prioritize
strategic work vs. monotonous projects.
More of his time is spent developing standout
strategies, which help P.F. Chang’s remain acustomer experience leader in the restaurant
space. Rather than answering ad-hoc file
requests, Anthony helps keep P.F. Changs’
customers looking forward to their next round ofdynamite shrimp and Chang’s lettuce wraps.

Curious about how Brandfolder
saves marketers time and keep
hundreds of franchises on thesame page?

Fastesttime to ROI.
Reach out today!
hello@brandfolder.com | +1 (720) 744 0300
Watch
our video on how Brandfolder
brandfolder.com
can deliver long-lasting ROI for yourbrand, no matter your size or scale.

WATCH NOWTo learn more about Brandfolder, visit brandfolder.com.