Olympic andParalympic Games
Observatory of international investments related
to the Paris Region Olympic Games

Published on March 31, 2024

Investments and businessset-ups during the2024 Olympic andParalympic Games
With the eyes of the world focused on Paris forOn this occasion, Choose Paris Region is

the 2024 Olympic and Paralympic Games, thisready to welcome the world and offer a unique

is a unique opportunity to position Paris Region

experience to tourists, investors and internationalon the world stage and attract international

talents, and to highlight inspiration (history

investment. This event is a catalyst not only forand heritage), innovation and sustainability

major urban development projects, but also for(mobility of the future, sustainable buildings,

investments in sectors as varied as healthcare,smart infrastructure), quality of life (territories,

construction, energy, mobility, marketing, sport,

sports, art, culture and experience), heritage

the social economy and so on.

and inclusion.

The ambition is to bequeath not only a tangible

This document focuses on investments andheritage of quality infrastructures, but also

business set-ups related to the Olympic andan intangible one based around the “Paris

Paralympic Games in Paris Region since 2017.

Region” brand, and to highlight not only sporting

The impact of the event is already perceptible:

performances, but also the intrinsic values ofwhile the Rugby World Cup 2023 has brought

practicing a sport, a region in transformation,in 600,000 more visitors over the two months

innovationsof the competition than in 2022, the decision toandbusinessandinvestment

opportunities.

award the Games to Paris has allowed for theidentification of 110 foreign investment projects

The local authorities, led by Paris Region, are invol-

related to the Games, which represent theved in every phase of this exceptional project of

creation of over 4,000 jobs within 3 years.

organizing the Olympic and Paralympic Games.

1© Paris2024

Foreign
company
projects
related to the2024 Olympic
and Paralympic
Gamesor whether they wish to capitalize on the development opportunities generated by the massive
influx of visitors and worldwide media coverage.

Prospecting angles
The agency implements digital influence andprospecting actions aimed at foreign companies© Adobestock

to promote the many business opportunities
in Paris Region.
By way of example, 10 digital prospecting
campaigns and a webinar co-organized with
SOLIDEO (Société de Livraison des Ouvrages
Olympiques) in 2023 allowed us to reach morethan 2,500 stakeholders in the following sectors :• DeepTech, to ensure security and put France on
the map in terms of new technologies: big data,
intelligent and ethical video protection for the2024 Olympic Games, artificial intelligence...

As part of its support for foreign companies,
Choose Paris Region has observed a growing
number of foreign investment projects related• Sports and Health, to promote the impact

to the Olympic and Paralympic Games over theof the 2024 Olympic and Paralympic Games

2017-2024 period.

on the sports industry and on technologicalinnovations: Medtech (diagnostic technolo-Ever since the Games were awarded to Parisgies, imaging, medical monitoring of athletes),in 2017, 110 foreign direct investments have

SporTech Health (precision equipment, perfor-

been gained for Paris Region and will create overmance monitoring), E-health (mental health).

4,000 jobs in 3 years, broken down into company
start-ups (54%), business partnerships (26%),• Mobility, because the 2024 Olympic andand expansion projects (20%). The agency is

Paralympic Games will generate significant

supporting all these projects before, during andmobility needs over a very short period ofafter the 2024 Olympic Games.

time. They represent an opportunity to carryout ambitious and innovative promotional
campaigns to boost our attractiveness.

The Olympic and Paralympic Games offer
numerous business opportunities for companies,
whether they are directly called upon to contributeto the organization and success of the event,

The impact of the2024 Olympic Games:
identified direct
and indirect projects

Committee of the Olympic and Paralympic Games(OCOG) : they provide a dedicated service to theorganization of the Games, or sponsor the Gamesto promote their brand and products.
These commercial partnerships during theAmong the foreign projects identified in Paris

Games can then act as a catalyst for a series ofRegion, projects directly linked to the Olympic

projects that will benefit the region, by creating

and Paralympic Games (representing 57% ofjobs and synergies with other local companies,

identified IDI projects) concern :servingatechnologicalasourceoforinnovativenew

investment

The construction of sports infrastructure

opportunities, or leaving a lasting legacy inand facilities

terms of infrastructure and know-how.

Constructionorequipmentforstadiums,

swimming pools, gymnasiums, Olympic villages,

Projects indirectly linked to the Olympic

etc., or the supply of essential products andGames (representing 43% of identified IDI

services such as sports equipment, timing

projects) concern the following sectors:

systems, etc.
• Hotels, tourism, accommodation, catering
Services for organizers, sports delegations• Sport and recreationand spectators• Commerce (e-commerce, sales outlets)

Some companies offer services such as ticketing,• Media/Advertisingaccommodation,• Financial / IT related services

transportation,

catering,• Construction...

sightseeing tours, etc., for sports delegations,spectators and tourists who will attend the event

These company projects aim to take advantage

and thus benefit from high visibility.

of the influx of visitors, which they see as a wider
It should be noted that many of the projects

audience, and therefore a strong increase indirectly related to the 2024 Olympic Games aredemand, to develop their activities in Paris Region.  

carried out by Official Partners or Supportersthat have been selected by the Organizing
2

asshowcase,3

Typology of identified
projects

to the Games (recruitment of foreign talent or
relocation/secondment of employees), which

40% of these projects contribute directly to the UN's sustainable
development goals

will require support and advance preparation

The projects come mainly from the USA (22%),
the UK (16%), Japan (9%), the Netherlands (7.5%)

due to specific formalities (work permits,

The Choose Paris Region agency has launched a process for rating investment projects according to

declaration prior to secondment, etc.).

their impact on the sustainable development objectives defined by the United Nations. These Sustainable
Development Goals provide a roadmap for achieving a better, more sustainable future for all, and are groupedand Germany (7.5%). In terms of jobs, the USA• Accommodation: With more than 15 million
visitors expected to visit the capital in the run-(38%) is also the most dynamic country, followedby Germany (20%) and the Netherlands (13%).
More than half of foreign direct investment (FDI)
is concentrated in 4 sectors: 25% of these IDIs
are in the service sector, with 14% in hotels andtourism, 10% in digital content and services, and
10% in eco-activities and sustainable city services.

into 5 pillars:

up to the Games, it will be increasingly difficult• combat the degradation of the planet ;to find short- or long-term accommodation.

• Eradicate poverty and hunger, ensuring dignified living conditions and the equality of all peoples;With one year to go before the 2024 Olympic• reconcile economic, social and technological progress with respect for nature and prosperity ;and Paralympic Games, service providers in• promote peace and justice;charge of rental management of furnished• forge effective, inclusive partnerships to achieve the SDGs.

properties are already being approachedby companies who want to house their staff

The key involvement of Official Sponsors

during this period. It is therefore important toIt's also worth noting that of the more than

SUSTAINABLE

anticipate these needs as early as possible.

70 companies that are partners of Paris 2024,
almost half are foreign (Cisco, Deloitte, Airbnb,• Customs and VAT issues: Suppliers of goods
or services involved in the games will haveIntel, Samsung, Toyota, Salesforce...), and almost
all of these are present in Paris Region.

1 No poverty

2 Zerohungerand3 Healthwell-being

DEVELOPMENT

GOALS
4 Quality
education

5 Genderequality

to deal with VAT/customs issues in France.

Sponsors account for 32% of foreign investment

The introduction of goods into France, theirprojects related to the 2024 Olympic anduse during the 2024 Olympic Games, theirParalympic Games, and nearly 60% of the

7 Clean,affordable

energy6 Cleansanitationenergyre-export or re-dispatch to another EU country,

projects directly related to the organization ofas well as any provision of services, are subject

the event. These official sponsors of foreign

to complex VAT and customs rules in France.

origin already employ over 35,600 people inParis Region.

• French language courses to facilitate theimminent arrival of foreign employees by

In terms of services, the agency and its network

allowing them to learn French free of chargeof dedicated service providers meet the specificjobs
8 Decent
and economic
growthand production

13 Measures
to combat

climate change

online before they arrive, thanks to QIOZ.

needs of companies:

Population:

12 Responsible
consumption

9 Industry,
innovation and
The Planet

Sustainable
development

Prosperity

14 AquaticLife• Recruitment: temporary recruitment (interim,

10 Reduced
inequalities

fixed-term contract, freelance, etc.) or highPeacevolume recruitment through specific job fairs,
candidate assessment centers, etc.

infrastructurePartnerships

15 Terrestriallife

11 Sustainable
cities andcommunities

justice
16 Peace,and effective• Immigration formalities for non-EU nationals:

Partnerships
17 forthe realization
of these goals

institutions

the 2024 Olympic and Paralympic Games
will bring many foreign workers to France.
Companies may therefore have to manage
major foreign employee mobility projects prior
45

Olympic Village © Ecocem

A project has a positive or exemplary impact when it makes a significant contribution to achieving one
or more of these goals. Of the total number of projects related to the Paris Olympic and Paralympic Games,
40% have a positive or exemplary impact, and almost 50% of the jobs created in the long term are dueto these projects.

Innovation and experimentation for a sustainable local legacy
The Olympic and Paralympic Games in Paris serve as a veritable catalyst for innovation and offer an
exceptional opportunity to develop, test and deploy new services and technologies. This global showcase
encourages the emergence of innovative initiatives that will leave a lasting legacy for local communities

Breakdown of the projects' contribution to the sustainable development goals

in fields as varied as :• sustainable mobility,

16%• sustainable construction,

Population• water management,• renewable energies,• urban air transportation,

47%

35%

PlanetProsperity• digital technologies,• sustainable river transportation,• etc.
Here are just a few examples of the innovations driven by international companies that are expanding
in Paris Region.

3%

Peace

Among the projects contributing to the UN's sustainable development goals:• 47% have a positive impact on the planet, mainly through “sustainable consumption and production”,
and “combating climate change and its repercussions”,• 35% for prosperity, through action on “sustainable and resilient cities”,• and 16% on populations.

6

7

110

4000

investment
projects

jobs

In connection with the 2024 Olympic andParalympic Games since their attribution in 201740%of these IDI projects are positive impact projects according
to the UN's sustainable development goals

Stories frominternational
companies

Cisco accompanied the London 2012, Rio 2016
and Tokyo 2020 Olympic and Paralympic Games
as the Official Network Infrastructure Partner.
Backed by these partnerships, Cisco will also
be deploying Cybersecurity infrastructures andVideoconferencing software for Paris 2024.
Together, these technologies will allow forsustainable solutions to connect all stakeholders
in the Paris 2024 Olympic and Paralympic
Games and will promote optimal connectivity

Through a series of stories, discover the different

Evolution of the number of IDIs

and interactions between athletes, coaches,

projects and initiatives undertaken by international

Type of investment*

companies,whichhighlight

theirvolunteers, tourists and spectators from all oversignificant

the world." “contribution to the 2024 Olympic and Paralympic
65

Games, or their desire to benefit from the visibility

20%

Expansions

Connect&GO (Canada), Champigny-sur-Marneand spin-offs of this global event by choosing

54%(94) (Expansion)

to expand in Paris Region.

Creations“Connect&GO, a global leader in integrated
attractions

1
2018

4

9

6

15

10

Projects that provide services
for organizers, sports delegations
and spectators

26%

Partnerships

2019

2020

2021

2022

2023

2024
(T1)

*Creation: jobs created on a new site, with an associated new SIRET
number / Expansion: the company is already established in Paris
Region and the subsidiary has a project to increase its workforce /Business partnership: companies pool their workforce, resources
and partners to develop their commercial activity.

Main markets by number of projects(in %)
IDI
Services and consulting25%
Country of origin

Hotels/Tourism14%
Eco-activities and sustainable cities

Jobs

10%

Digital content and services10%

USA38%Automobiles and mobility

7%

Germany20%

Commerce6%

The Netherlands

13%

Financial services5%

Switzerland12%Creative industries

5%

The United KingdomOptics and complex systems

5%

Health and Biotechnology

5%7%

the world at the Canada Olympic House during
the Paris 2024 Olympic Games. " Connect&GO

Cisco (USA), Paris (Partnership)

will deploy its cutting-edge Konnect platform“Cisco France has close ties with Paris Region,

to simplify operations at the Olympic House:

where the group has been in operation sincesmart wristbands, multi-zone access control

1989. Paris Region is a strategic region for

management and real-time data, businessintelligence tools, point-of-sale system forcatering, etc. In addition to the Olympic andcenters and engineers.

Paralympic Games, and thanks to its presence

Today, Cisco France is a trusted stakeholder forin Paris Region, Connect&GO will continuecompanies and local authorities in Paris Region.

to deploy its technology in France thanks toWith its networking, security, collaborationa growing number of new partners including

and cloud management solutions, Cisco France

Looping Group, one of the largest park owners

connects people and technologies to meetin France." “

the major technological challenges that faceour society.
As an Official Partner of the 2024 Paris Olympic
and Paralympic Games, Cisco will deploy Network
Equipment, Cybersecurity infrastructure andVideoconferencing software that will contributeto the organization of the event.

8

andexceptional experience to guests from arounddigital ecosystem and the quality of its research

Main countries by number of jobs
created (in %)technology

Olympic Committee's partners in delivering an

Cisco, thanks to its dynamic economy, its richmarketmanagement

smart wristbands, is one of the Canadian9FlixBus (Germany), Paris (Partnership)

OnePlan (United Kingdom), Saint-Denis (93)"As the world leader in long-distance coaches,(Creation)with a network that covers 43 countries and all“As the Official Supporter of GIS mappingof Europe in particular, FlixBus will be one ofplatforms and digital twins for the Paristhe main passenger carriers during the Paris2024 Olympic and Paralympic Games, OnePlan

2024 Olympic and Paralympic Games.

is coming to France to allow for the mapping

FlixBus offers the greenest mobility solution

and planning of your events. Combining the best

after high-speed trains. With a station in thefeatures of AutoCAD with up-to-date mapping

center of Paris, multiple stops in Paris Region

technology, OnePlan allows for the design andand at airports, for example, and a growing

management of event venues in a centralized

offer and network to meet demand, we're readysystem. Whether it be for a road sports event,to help the region make the games a magical,

a stadium, a Christmas market or a festival.

shared experience. “

In Paris Region, Nanterre Ville and St Quentin-

Quatro Gymnastics France (United Kingdom),

the Athletes' Village and the various competition

en-Yvelines are already using this intuitive,

Buc (78) (Creation)

venues in Paris Region and throughout France.

Hydrolift Smart City Ferries - HYKE (Norway),easy-to-use

technology,"Quatro Gymnastics is one of Europe's leading

In addition, Randstad will be recruiting theParis (Creation)

which allows for time-saving, risk-free venue

stakeholders in gymnastics apparel, and has

Organizing Committee's temporary workers for“ The Norwegian company has been selected byplanning and a reduced carbon footprint. “

won the trust of numerous federations, including

the Athletes' Village.

British Gymnastics, the Swiss Confederation,

As a further illustration of its commitment toandcollaborative

Voies navigables de France (VNF) to introduce© Toyota

carbon-free navigation in Paris, thereby signaling

On Location (USA), Paris (Creation)

Gymnastics

Gymnastics,

sports, the group has also become an official

a move towards sustainable urban transportation.

“On Location designs and produces premium

Jamaica and Finland. Many of the athletespartner of the Fencing Federation and theInitially, the company was planning to unveil

experiences for sports and entertainment events.

competing at the forthcoming Paris Olympic

French Athletics Federation, and will be hosting

a semi-autonomous ferry, but is now focusing on

As the official supplier of hospitality programs

Games will also be relying on Quatro to create

the Maison de l'Athlé at the Randstad group

launching an electric ferry that can accommodate

for the Paris 2024 Olympic and Paralympic

unique, high-quality equipment for them.

headquarters in Saint-Denis for the duration of

50 passengers. This move underlines HYKE's

Games, On Location offers official tickets to

Based in the UK, Quatro continues to expand into

the Games, which will allow the entire athletics

commitment to clean energy and efficientattend the competitions, coupled with hospitality

new countries and opened its European officefamily to take advantage of this exceptional

urban mobility. The imminent introduction ofor(accommodation,

in Paris Region in 2020. Paris Region's strategic

location for an unforgettable experience. “

the electric ferry on the Seine offers a new,transportation, gastronomy, tourist activities...).

location at the heart of Europe gives Quatro

environmentally-friendly way of getting around

In Paris Region, On Location will generate overGymnastics a favored access to key European

Toyota (Japan), Paris (Partnership)

for the city's residents and visitors. By taking this

250 direct jobs and 13,000 indirect jobs duringmarkets, thus strengthening its competitive"As the Official Mobility Partner of the Olympic

initiative, HYKE is supporting Paris' environmental

the Olympic period. The company relies on theposition on the continent. “and Paralympic Games, Toyota will contribute togoals and demonstrating the efficiency and

French economic fabric to deliver its hospitality

appeal of electric transportation. Pending the

packages: almost 90% of On Location's suppliers

Randstadlaunch of the electric ferry on the Seine, we are

during the Olympic and Paralympic Games will

(Partnership)

solutionswitnessing a move towards more sustainable and

be French companies, and 100% of the caterers"As an Official Supporter of the Games, thejournalists and spectators, with a focus on

innovative transportation options in Paris. “will be French. “Randstad group is supporting the recruitment

inclusivity, sustainability and mobility for all.

andOrganizing

In all, more than 2,650 electrified Toyota vehicles,

Committee's teams, which will number almost

60% of them zero-emission (with 500 hydrogen

4,000 at the time of the Games, in the fields

fuel-cell Mirais and battery-powered electrics inofproject

addition to the existing fleet of 600 Mirai cabs),

management and more. These teams will bewill be used at the event, including 150 wheelchair-

responsible for setting up, deploying and operating

accessible vehicles. There will also be 10 other10

experiential

services

Ireland,

Scottishlimiting the environmental impact of this event.
(Netherlands),

outplacement

eventsofmanagement,

Saint-Denis

thelogistics,(93)

The company will provide sustainable mobility

11

for

athletes,

officials,

volunteers,hydrogen applications, thus showing the varietyof possible uses for this energy carrier. This
fleet will allow for at least a 50% reduction ingreenhouse gas emissions compared with theprevious Games, and the testing of new inclusive“last mile” mobility and car-sharing solutions with
KINTO's servicing solutions.
Toyota is also proud to support several Frenchathletes with their sights set on Paris 2024.
Last but not least, the company is delighted to beable to count on the support of the Paris Region
and the French government in developing a more
respectful and inclusive global technology
showcase that will benefit Paris Region. “Volocopter (Germany) (Creation)"Volocopter brings sustainable air mobility to lifein the world's megacities. Our aim is to improve
the quality of life of city dwellers by offering thema new mode of electric transportation, starting inFrance. We will do this by creating sustainable,scalable urban air mobility ecosystems with local
infrastructure and operations partners, such as
the ADP Group. With the world premiere of flying
cabs scheduled for summer 2024 in Paris, wewill offer passengers fast, safe and emissionfree connections in the world's most iconic
urban cities. “

12© Volocopter GmbH – All rights reserved

13

Projects related to sports infrastructure and facilities

Incognitus (Australia) (Partnership)"Incognitus is a specialist service provider for
major events. Our offices in Melbourne, Dubai,

Ecocem (Ireland), Champlan (91) (Expansion)

Los Angeles and London allow us to react“Ecocem is a company specialized in theimmediately, wherever the event takes place.

production of very low-carbon cement. Present

For the Paris Olympic and Paralympic Games,in France since 2007 following a joint venture

Incognitus has come to Paris to provide technicalwith Arcelor Mittal, the company has set up its

flooring for the installation of infrastructure,

global R&D center in Paris Region. It has set

as well as easier access for spectators during

up a circular economy circuit that allows forthe events. It also provides consulting services

the production of a cement substitute fromin the fields of site management and waste

a steelmaking by-product that emits 8 times lessmanagement. Being located in and around Parisgreenhouse gases than traditional cement. This

allows Incognitus to count on the availability ofallows for the production of high-performance,

a multidisciplinary workforce. The Games will

low-carbon concrete. Ecocem has alreadyoffer an important opportunity to collaborate

contributed to major projects in the region, suchwith France and its European neighbors.

as the Hekla tower at La Défense, and the GrandAs a major global economy providing major

Paris Express. Its technology was also used inevents, we recognize that these European

the construction of the Athletes' Village for theconnections will be invaluable in the future. “

2024 Olympic and Paralympic Games, thereby
participating in the efforts to reduce the Games'

Myrtha Pools (Italy), Paris (Creation)

carbon footprint set by the Paris 2024 team.

“Myrtha Pools, a world expert in innovative andTheir contribution to the infrastructure of thesustainable sports competition pools, and an

Games thus represents an additional gas pedal

Official Supporter of the Paris 2024 Olympic andfor the company's development in Paris Region. “Paralympic Games, is contributing to the event
by supplying or renovating 24 white stainless

Equinix (USA), Saint-Denis (93) (Expansion)

steel pools : 21 permanent pools, including the“Equinix, a global digital infrastructure stakeholder

warm-up pool at the Olympic Aquatic Center in

specialized in data center hosting and operations

Saint-Denis; and 3 temporary pools, one next

services, inaugurated its 10th data center into the OAC, and two to be built at the Paris La

October 2022, which is located in Paris Region.

Défense Arena in Nanterre.

Equinix strives to optimize the environmental

Myrtha Pools will also leave a visible and lasting

performance of its sites: the heat emitted by thelegacy in Paris Region: At the end of the Games,

new site in Paris Region will be recovered andthe temporary pools will be dismantled andre-injected into the district heating network of theallocated to a number of towns in the region, thus

city of Saint-Denis, which will allow for heating

contributing to a more comprehensive regionalof the Olympic Aquatic Center (OAC). “

development project that will benefit everyone
by allowing for the development of swimmingand swimming lessons. These opportunities
linked to the Olympic and Paralympic Games

14

15
Olympic Aquatics Center © Myrtha Pools

will allow Myrtha Pools to continue investing

Thermo Fisher Scientific (USA), Villebon-sur-in the French market to develop its production

Yvette (91) (Partnership)and sustain its growth. ““Thermo Fisher Scientific Inc. is the world
leader in the service of science, with annual

Ottobock Orthopedic Network & Services

sales of around $40 billion. Its mission is(Germany), Les Ulis (91) (Partnership)

to enable its customers to make the world“As an official supporter of the Paris 2024

healthier, cleaner and safer. As an official

Paralympic Games, the German Ottobock Groupsupporter of the Paris 2024 Olympic andspecializes in the design of prosthetic andParalympic Games, the company provides

orthotic components, as well as wheelchairs.

analytical instruments, laboratory equipment

The company will ensure that para-athletes areandfully able to concentrate on their performance

substances and methods banned by the Worldthrough the maintenance and repair of their

Anti-Doping Agency (WADA), contribute toequipment. Experienced orthoprosthetists anda clean competition and thus maintain sporting

technicians, wheelchair specialists and welders

integrity at the world's biggest sporting event. “expertisetoidentify

themisuseofwill ensure that the equipment is repaired andserviced professionally and free of charge,

Unusual Rigging (United Kingdom), Courneuve

regardless of the athletes' nationality and the make(93) (Creation)of their prostheses, orthoses and wheelchairs.

"Unusual Rigging, a leading expert in the

The company is present in France and employs

production of shows, entertainment and events

more

than

550

staff

(orthoprosthetists,in the UK, has recently won contracts for thetechnicians,

etc.)

who

providemade-to-2024 Olympic Games, thus paving the way

measure orthopedic fittings for people withfor new business opportunities in the French

disabilities through its network of Ottobock.

market. As a sign of our confidence in futurecare branches. With three sites in Paris Region

opportunities, we have invested in Paris Region(Paris, Yerres (91)), and its headquarters inwith a three-year lease, a testament to our

Les Ulis (Essonne), it also boasts unrivaledcommitment beyond the Paris 2024 contracts.

expertise in the manufacture of aesthetic

Our substantial investment underlines ourand functional coverings for the upper limb. “

dedication to delivering superior services to the
French events market. We are currently looking
at additional opportunities beyond the games
to further expand our presence in France. “

16© Ottobock

17

Various projects indirectly related to
the 2024 Olympic and Paralympic
Games (hotels, shops, media, etc.)

Paralympic Games, Cruncho has established
its presence in Paris, which represents an
exceptional opportunity for this startup to
deploy its solution on the French market. “Apartool (Spain), Paris (Creation)"A company specialized in the management

Easy Hotel (United Kingdom), Aubervilliersof apartment rentals for companies and their(93) (Expansion)

employees on the move, Apartool has opened“ IN Aubervilliers, Easy Hotel inaugurated its 2nd

an office in Paris and set up a new team.

hotel in Paris region in March 2023, after theThanks to its technological platform, Apartool

one opened at Roissy-CDG. With 180 rooms,

is already helping a number of companies andthis hotel is just a short distance from theinstitutions to find accommodation for their staff

headquarters of the Organizing Committee forduring the Olympic and Paralympic Games. “

the Olympic Games, and close to the Stade deFrance and the Olympic Aquatics Center (30 minwalk), which will host the sporting events. “Athletes Soul (USA), Paris (Creation)“A non-profit association founded by current
and former athletes, Athletes Soul's mission

Fairbnb.coop (Italy), Paris (Creation)is to support elite athletes in their transition to“Fairbnb is a cooperative online accommo-

their next chapter in life. During the Olympic

dationand Paralympic Games, an "Athletes Soul

association projects for responsible, sustainable

House" will be set up at Station F to bringtourism. With the opening of an office intogether Olympic athletes, former athletesParis, Fairbnb aims to meet the needs ofand companies, thus promoting exchanges

the tourists expected to attend the Olympic

between the professional and sporting worlds. “Games and allow them to have an even morebooking

platform

that

funds

local

positive impact and contribute significantly
to the development of local initiatives. “Cruncho (Sweden), Paris (Creation)“Cruncho offers a solution that has been
selected by Atout France and the French

H-Hotels.com (Germany), Saint-Denis (93)Ministry of Tourism to cover the Paris Olympic(Creation)

and Paralympic Games by bringing together on“The German hotel group has won the tender

one platform thousands of recommendations

to restructure the Tour Pleyel, an emblematicof places, activities and events available forGrand Paris venue in Saint-Denis, where it will

each city of the Games. Cruncho creates a fluid

operate a 700-room, 4-star hotel that will open

user path that provides visitors with a unique

for the Olympic and Paralympic Games, as wellexperience, and local merchants with an

as an 95,670 sq. yard (80,000 sq. m.) conference

opportunity for visibility. This “eco-responsible”

center as of 2023, with the creation of 190 jobs. “solution also allows for the reduction ofvisitor congestion, thus ensuring an equitable
distribution of tourist flows, and the promotion ofsustainable tourism alternatives within the city.
Thanks to its participation in the Olympic and
18

19
NH Paris Gare de l’Est © Minor Hotels

Minor Hotels (Thailand), Paris (Expansion)“As an international hotel owner, operator andAs well as a large number of sports
stores:investor based in Thailand, Minor Hotels hasover 540 hotels in 56 countries around theJD Sports (United Kingdom) (Expansion)

world. In 2024, the group arrived in the capitalis giving itself a showcase on the Champs-

with the addition of three four-star hotels under

Elysées in 2024 so it can take advantage of

the NH Hotels & Resorts brand, in collaboration

the Olympic celebration to be held during thewith Swiss Life AM: NH Paris Gare de l'Est,

summer. Foot Locker (USA) is also one of

NH Paris Opéra Faubourg, and NH Paristhe retailers that are banking on the famousChamps-Elysées, the latter to be renamed

avenue des Champs-Elysées as a showcase

NH Collection in 2025 after a period offor the 2024 Olympic and Paralympic Games.

renovation. These three renovated hotels willIn

offer travelers 400 rooms where they will be(Switzerland) also announced the opening ofable to enjoy Paris, as well as a restaurant and

its Paris outlet. Several athletes involved in thebars where they can savor French cuisine. For

2024 Olympic and Paralympic Games have signed

the hotel group, this is a tremendous growth

up with this Swiss equipment manufacturer.

March

2023,

the

brand

On

Running

opportunity in the world's second most visitedcity, which will host the 2024 Olympic Games. “Paris Sports Group Denmark (Denmark),
Courbevoie (92) (Creation)

Octagon (USA), Paris (Creation)

Paris Sports Group Denmark is a Danish multi-“Our establishment in the heart of Paris has

brand sportswear house. Its French subsidiaryfacilitated our integration into the sports

has just opened a 7,535 sq. ft. premium

marketing sector in France. Proximity to theshowroom in Courbevoie, with the aim of setting

largest French and international companies

up 5 Outdoor and 7 Performance brands with

with operations in the city, the added appeal

sporting goods retailers in France. By choosingof a central Paris location for young marketing

Paris, Sports Group Denmark has seized theprofessionals, and direct access to major

opportunity to benefit from the excitement of

event venues - this is a powerful combination.

major sporting events, such as the Olympic

France is a land of sports, and in addition to

and Paralympic Games, to promote sports,

the major international events, we believe

thereby

there is a real opportunity for brands that wantand encouraging a dynamic sports culture.

to invest in sports. We are heavily involved in
the 2024 Olympic Games. We're very proud of
our relationship with one of our main partners,
Toyota, with whom we've been preparing
for the Games for the past few years. “

20© Paris2024

strengthening

its

local

presence

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