The Innovators’ LabPresents

The Culture of Innovation
What does it mean to create a Culture of Innovation?
Ideas come from everywhere – every department is energized to improve theorganization (for instance, the customer service reps are sending sales ideas tothe sales team, and the training team is offering ideas to R&D and vice versa);

You’re creating “circles of helping” where the best customers and best suppliers
want to involve your company in their innovations and be involved in yours.
You have practical, hardworking, profitable innovations you can measure andmanage with a set of innovation metrics we co-create with you.
You have an “innovation infrastructure” – we help your team members build yourown idea generation tools and train internal coaches. This is a structure that youremployees are committed to because they built it and you own it.

The Innovators’ Lab: A Division of Lumina Corp. ◆480-785-2886 ◆www.Dauten.com

There are two traditional approaches to innovation –1. Do idea generation. This usually results inlists of possibilities but little actual change. AsJim Evans, a veteran CEO, put it,“Brainstorming? Six white boards full of ideas
and nothing gets done.”
2. Hire a major consulting firm. You can pay aseven figure amount to get one of the bigconsulting firms to come in and tell you what
you’re doing wrong and replace your systems
with theirs. Naturally, this is often disruptive andcan encounter strong resistance fromemployees who against the change.
Now there’s a third approach…

The Innovators’ Lab® presents…
The Culture Of Innovation“The conversation IS the culture!” Dale Dauten
Developed for The Blue Moon Project at NASA’s fabled Johnson Space Centerin Houston, The Innovators’ Lab® team will help you create a vibrant innovationoriented culture.
Our goal is to create a self-sustaining environment that gets employees fromacross disciplines sharing ideas, working together, excited about experiments.
We do innovation programs for one or more groups of your employees, then visit
several times to…
• Recruit people who want to be on innovation teams,• Provide the recruits with an Innovation Kit (that includes our Idea
LaunchPad™ and Flying Brain Tours™ idea generation tools) and w
several coaching sessith ions,• Work with them to develop an “innovation infrastructure” (they help designit, so they “own it”),• and finally, coach them on implementation.

The Innovators’ Lab: A Division of Lumina Corp. ◆480-785-2886 ◆www.Dauten.com

In a parallel, we will consult with your leadership to…
•••

Create innovation metrics to allow comparison across projects anddepartments,
Develop internal innovation coaches who will be available to assist any
team/department that needs innovation mentoring (adding internalcreativity talent without adding new hires or bureaucracy),
Design a reward and recognition program that reinforces innovative
thinking and an innovation leadership program that makes new thinking arequirement for group leaders.

The INNOVATION CULTURE package includes a license so that you can use
The Innovators’ Lab® name and artwork, including our beloved “flying brain®”
The process takes 4-6 months.
There is also a train-the-trainer option, with significant cost savings.

The Innovation Infrastructure will also encourage creativity around cost-savings
and improvements in efficiency – the Culture of Innovation should be self-funding
in the short-run and highly profitable in the long-run.

The Innovators’ Lab: A Division of Lumina Corp. ◆480-785-2886 ◆www.Dauten.com

Your cultural revolution will be led by your own employees, assisted byDale DautenPresident, Lumina Corporation and founder of The Innovators’ Lab™.
Author of “The Gifted Boss” & “The Max Strategy.”
Newspaper columnist syndicated by King Features.
Dale Dauten is Founder of The Innovators’ Lab®, an organization devoted todeveloping and testing new ideas in management and marketing, whose member
organizations include Caterpillar, Avnet, General Dynamics and NASA.
Dale authors two newspaper
columns, both nationally syndicatedby King Features: “The CorporateCurmudgeon” and "JT & Dale TalkJobs". They appear in over ahundred newspapers around thecountry, including The Denver Post,
Atlanta Journal-Constitution, St. Louis
Post-Dispatch, Arizona Republic andHouston Chronicle. In addition, Dale
has authored five books. The twomost recent are:
• The Max Strategy, about
which Harvey Mackay said, “Itwill challenge every
preconceived notion you haveabout making your career takeoff”; and• The Gifted Boss, which
prompted Ken Elkins, former
CEO of Pulitzer Broadcasting,to say “Dauten makes you
rediscover the joy missing yourcareer.“Both books have been published around the world, with special interest given tothem in Asia. (The Max Strategy became a bestseller in Japan in 2003.)
Dale’s background as a manager with two major corporations, an executive withtwo consulting companies, and head of his own nationally-known marketing
research firm, has allowed him the opportunity to work with leadingorganizations, including McDonalds, Procter & Gamble and 3M. He has alsodone innovation work with Georgia-Pacific, United Auto Group, Kraft Foods,Caterpillar and NASA.

The Innovators’ Lab: A Division of Lumina Corp. ◆480-785-2886 ◆www.Dauten.com

In addition to his consulting work Dale’s writing has given him the opportunity tointerview top business leaders, innovative management thinkers, as well ascoaches and political figures.
This unique combination prompted author Steve Chandler to write, “Dauten’swork clearly soars ahead of his time. He is the Obi-Wan Kenobi of businessconsultants.”

Your Cultural Revolution project also includes another ally –Paula Wigboldy,
who Dale always refers to as "The Delightful Paula Wigboldy".
For over a decade, Paula Wigboldy and Dale have worked together; she was a
key part of founding The Innovators' Lab.
Paula has made "What Else Can We Try?" her motto in accomplishing tasks thatseem otherwise impossible. She's turned clients into partners in changing theworkplace thinking. She's developed alliances with companies and organizations
that look to her as a resource for connections and expertise.
She will join Dale in leading the innovation project and therefore, you will have
two distinct views and voices - Dale's professorial style and Paula's outspoken
energy. Together, they will make sure participants have extraordinary newexperiences and new allies.

The Innovators’ Lab: A Division of Lumina Corp. ◆480-785-2886 ◆www.Dauten.com