Real-world footprints to improve logistics, business analytics,
mobile advertising, search and navigation experiences
HERE Places Footprints establishes a direct association among HERE’s proprietary data sets: Places 2D Footprints(aka building polygons) and Point Addressing. The product provides a precise representation of multi-tenant buildings
like shopping centres or airports, to feature what points of interest (POIs) can be found within a given building.
HERE Places Footprint includes tenant space and parking areas information. Tenant space provides granular
information on the physical position of a retailer inside a building. This information helps advertisers understandconsumer movement and increase mobile advertising targeting and ROI. Parking area information identifies thelocation of parking facilities related to the places it can serve, enhancing search and destination selection.

The product is delivered in the GeoJSON format and is available in 100+ countries.

Want to talk? We do, too. Get in touch here.

©HERE 2020 | here.com

HERE Places Footprints can be useful in optimizing
route planning for last mile delivery. Getting shipments
to the desired destination within large commercial orindustrial complexes faster and with fewer errors canresult in increased efficiency and customer satisfaction,shorter transit times, and improved cost structures.

HERE Places Footprints enhances the shop-searchexperience and guides customers directly to the front
door. The product can be used to allocate commercial
spaces for shops, offices, services, restaurants andother amenities in multi-tenant facilities.

Places Footprints can enrich advertising algorithms
as well as enhance audience segmentation, location
targeting and campaign measurement, for a moreefficient campaign spend.

How does the product work?
To create HERE Places Footprints, we build an accurate
association among three different HERE data sets:
Building Footprints (a building layout), Point Address(a point adjusted to the road with a precise address ofthe building location), and HERE Places (POIs contained
inside of a multi-tenant building). We generate thePOI-to-building associations using our proprietaryalgorithms and update them using machine learning.
Then we collect ground truth data to validate those
associations and our understanding of reality. Finally,
we assign a confidence score, from 1 (low) to 5 (high)to each association to enable data selection by
specific use case.

Differentiators
Accuracy

HERE Places Footprints is built on a proprietary IP
that ensures a high level of accuracy.

Precision

POIs associated to the actual building footprint,
rather than a generalized radius, allow for a morevisually engaging and intuitive user experience
while remaining accurate.

Content proprietary quality

HERE Places Footprints is based on HERE’s own rich,fresh and highly accurate navigation maps, as wellas Places and 2D Footprint data sets.

Parking and tenant information

The product includes 800+ parking areas and tenant
space content in 700+ municipalities in North America
to provide location content for more granular analysis.

HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the powerof location. By leveraging our open platform, we empower our customers to achieve better outcomes – from helping a citymanage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about
HERE, including our new generation of cloud-based location platform services, visit 360.here.com and www.here.com.
Want to talk? We do, too. Get in touch here.

©HERE 2020 | here.com