June 23, 2020
Companyｐ

The Product That Revolutionized Japanese Toilet Culture

40th Anniversary of WASHLET*1 Launch-40 Years of Washing Your Bottom-*1: WASHLET and “WASHLET logo” are trademark or registered trademark of TOTO LTD.

The electric toilet seat with bidet function, WASHLET sold by TOTO Ltd. (Headquarters: Kitakyushu, Fukuoka;President: Noriaki Kiyota) was created in June 1980 and celebrates its 40th anniversary this year. Today,
WASHLET and other spray seats can be found in 80.2% of Japanese households (as of March 2020, Cabinet Officesurvey), and have become an indispensable part of life.
The efforts to change toilet lifestyle culture from “wiping to cleaning” started without
knowing either the optimal position for cleaning or the most pleasant temperature, andit was only after overcoming numerous challenges that WASHLET saw the light of day.
At launch, the slogan “Your bottom wants to be washed too” felt fresh, but now it has
taken hold as an obvious way of living, and you can find it in many public facilities, offices,and so forth, allowing you to enjoy the comfort of the spray seat in all kinds of place.
In 2019, total units sold exceeded 50 million worldwide, with sales steadily growing
overseas as well. We will increase overseas WASHLET sales from 580,000 in 2018 The first-generation WASHLET
to 2 million in 2022. At present, more and more 5-star hotels and famous landmarks Sold in June 1980
across the world are using it, so that you increasingly can enjoy the comfort whentraveling too.
The toilets at Narita Airport, the gate to the world, promote theexperience of WASHLET to visiting foreigners and so the units

2020 penetration(Penetration rate)

Spay seat penetration rate

80.2

there have multilingual tablet remotes.
Over these 40 years, we have gone beyond the basic bottom
cleaning function to add various new functions, like wands that canbe used hygienically and safely as well as sanitizing water thatkeeps the toilet bowl clean. Recently, we have won famousinternational awards like the iF Product Design Award and the Red
Dot Design Award, continuously releasing products that blend(Year)
advanced design and function.
TOTO will continue to let WASHLET evolve to match the needs of every country and region as well as spread ourSource: Cabinet Office consumer behavior survey

pleasant and clean toilet culture both in Japan and abroad.

(10,000 units)
7 years 5 months

10 years 8 months

6 years 11 months

5 years 7 months

4 years 6 months

3 years 8 months

6000
5000
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3000
2000

0

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2019

1000

Changes in WASHLET total sales(Year)

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Key Facilities Abroad with WASHLET■EuropeGreat Scotland Yard Hotel (UK)5-star luxury hotel remodeled from the Great Scotland Yard, original headquarters of the Metropolitan
Police Service of London, in central London. All rooms have WASHLET.

Fauchon L’Hôtel Paris (France)

Luxury hotel managing the world-famous top gourmet brand FAUCHON. A Haussmannian building thatsymbolizes Paris where the rooms have WASHLET.

■United States

Grand Hyatt Kauai (Hawaii)

A high-end resort hotel with expansive grounds by Poipu Beach on Kauai, known as the garden island ofthe Hawaiian islands. The spacious rooms are equipped with WASHLET.

Palace Hotel San Francisco

An historic hotel that opened in downtown San Francisco in 1875. The hotel’s garden court is even a San
Francisco cultural heritage. The renovated rooms have WASHLET.

■Asia

Kempinski Hotel Hangzhou

A luxury hotel by the Grand Canal, which is close to West Lake that appears in the poetry of Bai Juyi, inthe historic city of Hangzhou. WASHLET can be found in the elegantly designed rooms.

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DoubleTree by Hilton Taipei Zhongshan

A modern hotel with refined design in a shopping district filled with restaurants and shops.
The area around the hotel is popular with Japanese tourists too. The rooms have WASHLET.

Conrad Bangkok (Thailand)

A luxury hotel located in Bangkok’s central business district. The rooms with lavish use of silk and natural
wood are equipped with WASHLET.

Hotel Le Grand Galle (Sri Lanka)

A luxurious resort hotel by the sea and near the UNESCO world heritage site Galle Old Town.
All of the equisite rooms have WASHLET.

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