Pacific Market International, LLC
In 2005, Pacific Market International, LLC (“PMI”) acquired from Aladdin Industries, LLC allworldwide rights in the well-known ALADDIN® and STANLEY® trademarks for use inconnection with food and beverage containers. PMI is committed to providing consumers
with simple, stylish solutions, and is guided by the principles of sustainability, community,teamwork, accountability and integrity. For us, these principles are more than words -they’re the foundation for everything we do. At PMI, we design, manufacture and market avariety of innovative food and beverage solutions designed for busy lifestyles. By using
advanced technologies, materials and research, PMI has extended the beloved ALADDIN®
and STANLEY® brands into the future while remaining rooted in our past.
Lifestyle products have been marketed under the ALADDIN® brand since 1908 – fromcharacter lunch boxes to stylish mugs to tote morning coffee. PMI is committed to creating
new and unique food and beverage solutions under the ALADDIN® brand to fit the active
lifestyle of today’s consumer – products that are sustainable, stylish and, above all,functional.
Passed down from generation to generation, the STANLEY® bottle, now in its 95th year, isan icon. It has survived 4,000 foot drops from planes, been run over by tractors, and haseven stopped bullets. The innovation that sparked a revolution in vacuum insulation
continues to grow. Today, the STANLEY® brand continues to deliver durable food andbeverage gear for rugged, active lifestyles and is dedicated to this simple promise: buy
STANLEY® gear, get a quality product, guaranteed for life and BUILT FOR LIFE®.
In order to maintain a high level of customer satisfaction and our reputation for selling only
high quality merchandise, PMI carefully controls the distribution of its ALADDIN® andSTANLEY® products. We do not sell our products to liquidators or sell overstock or surplus
products through discount resellers.
Unfortunately, unscrupulous sellers are auctioning on eBay, inferior or counterfeit food andbeverage containers bearing the ALADDIN® or STANLEY® brands. The manufacture andsale of counterfeit goods can lead to both civil and criminal liability.
PMI owns the following United States trademark registrations, among others:
1. ALADDIN (U.S. Registration No. 501130);
2. ALADDIN (U.S. Registration No. 765290);
3. ALADDIN (U.S. Registration No. 3342129);
4. ALADDIN (U.S. Registration No. 3628712);
5. ALADDIN (U.S. Registration No. 3811366);
6. ALADDIN (U.S. Registration No. 986686);
7. ALADDIN SUSTAIN (U.S. Registration No. 3588860);
8. STANLEY (U.S. Registration No. 643096);
9. STANLEY NINETEEN13 (U.S. Registration No. 3725445); and10. BUILT FOR LIFE (U.S. registration No. 3170470).
Selling or distributing products that are not made by PMI but depict or include trademarks or
copyrighted material of PMI constitutes trademark infringement, trademark dilution, unfair
competition and/or copyright infringement. PMI has a legal responsibility to enforce its

trademarks, copyrights and other intellectual property rights against unauthorized use. PMI
monitors the internet, including auction sites, and rigorously and aggressively protects its
trademarks and copyrights.
For information on genuine ALADDIN® and STANLEY® products, please visit www.pmiworldwide.com.
FREQUENTLY ASKED QUESTIONS
Q: Why was my auction terminated?
A: Based upon your auction's title, description, and/or photograph(s), your auction wasremoved from eBay for one or more of the following reasons:
1. the item you are selling is considered to be an infringing or unlicensed product thatuses trademarks or copyrighted material of PMI;
2. your auction listing included one or more unauthorized reproductions of copyrighted
images owned by PMI; and/or
3. your auction listing included reference to the ALADDIN® or STANLEY® trademarkwhen the product being sold is not a genuine PMI product.
PMI notifies eBay of auction listings containing unauthorized uses of its trademarks and/orcopyrights and auction listings which feature PMI trademarks when the item for sale is not agenuine PMI product. eBay then takes the necessary action to ensure compliance with its
user policies, which includes removing the auction from eBay, and sometimes, when there
are repeated violations, prohibiting the seller from listing other auctions.
Q: How did PMI determine that my auction offered products that were counterfeit orotherwise infringing?
A: Due to the nature of eBay, this determination was based upon the photographs (style,fabrics, labeling & packaging), title of the auction and the description of the goods that youprovided.
Q: I believe that the item PMI reported is an authentic ALADDIN or STANLEY product.
How can I get my auction reinstated?
A: If you believe that your auction was incorrectly reported to eBay, please send an email
to info@pmi-worldwide.com with the following information:
1. your seller ID & auction number;
2. the exact title & description used in your auction; and3. clear pictures of the item that were posted in the auction including all labeling andpackaging.
If your item was incorrectly reported, PMI will inform eBay so you can reinstate your auction.
Q: Why was I not informed directly by PMI before I was reported to eBay?
A: Due to the nature of eBay and the volume of auctions it is impractical for PMI to contact
each seller regarding individual auctions. PMI uses the VeRO program as the most efficientmethod of reaching its primary objective on eBay, which is to decrease the volume of
infringing products being offered.
Q: Why was my auction terminated when there are other auctions on eBay that seemto infringe the intellectual property rights of PMI?

A: PMI works diligently to ensure that all unauthorized uses of its intellectual property areremoved from eBay. When an auction listing that improperly uses PMI trademarks and/or
copyrights comes to its attention, PMI reviews the matter and takes appropriate action.
However, because of the high volume of merchandise for sale on eBay, it is difficult toidentify and remove every unauthorized item. The fact that others may be selling productsthat infringe intellectual property rights of PMI does not give you the right to do so. If you
become aware of a listing that you believe may be violating intellectual property rights ofPMI, please send information about the auction, the seller name and the eBay item number
to: info@pmi-worldwide.com.
Q: Why did eBay allow me to post my auction?
A: Under eBay policies, it is the responsibility of the intellectual property owner to monitor
improper uses of its trademarks and copyrights and to enforce its intellectual property rights.
eBay does not pre-screen auctions. The fact that eBay permitted your item(s) to be listed forsale does not mean that the sale is legal or that the item(s) do not infringe trademarks
and/or copyrights of PMI.
Q: If I purchased a genuine PMI product, may I re-sell the item on eBay? May I use theALADDIN® and STANLEY® trademarks to do so?
A: You may do so only if the following guidelines are obeyed. First, what is being offered
must be a genuine PMI product that is in its original, unaltered form. If you have altered oradapted the product in any way the product no longer constitutes a genuine PMI product.
Secondly, the genuine PMI product may only be offered to persons in the country in which
you purchased this item. Selling a product on eBay aimed at consumers in different
countries amounts to parallel importation of those goods, and may in certain circumstances
infringe PMI’s trademarks and other intellectual property rights.
Q: I'm just a seller. Why doesn’t PMI go after the manufacturer/distributor?
A: PMI does pursue the manufacturers and distributors of products which infringe itstrademarks. However, under the law, the seller, as well the manufacturer and the distributorof such products, is responsible for trademark infringement. It is trademark infringement tosell a product containing markings which are likely to lead prospective customers to believe
they were receiving a genuine PMI product. PMI would appreciate receiving information
about where you bought the product you listed so that we can further investigate the source.
Q: Why does PMI care if I sell a single, knock-off PMI product?
A: PMI has made great efforts to develop and maintain its reputation for quality. When you
sell counterfeit or knock-off merchandise you are attempting to trade off the well-earned
reputation of PMI. All sales of such goods damage the reputation of PMI and may deceive
unsuspecting purchasers because purchasers of inferior non-PMI products may incorrectly
attribute the poor quality of the merchandise to PMI.
Q: Why can't I use the word ALADDIN or STANLEY for food and beverage containers
in my heading even though I am not selling a PMI product?
A: Your use of the trademarks and copyrighted works of PMI for non-PMI products will likely
mislead others into believing that your listing is authorized, sponsored, or associated withPMI. Further, it may dilute the value of the intellectual property rights of PMI, in violation ofboth state and federal laws. Even if some consumers realize that an auction has noconnection to PMI, such conduct takes unfair advantage of the name and reputation of PMI,
is trademark infringement, and is illegal. It is also against eBay rules.
Q: Why can't I describe my item as “ALADDIN-STYLE,” “STANLEY-LIKE,” or similarphrases?
A: ALADDIN and STANLEY are trademarks of PMI; they indicates source and quality. TheALADDIN and STANLEY marks are not styles or grades. If you misuse the ALADDIN andSTANLEY trademarks in that manner, you are violating federal and state trademark laws.
Further, your listing would violate eBay policies. For eBay’s policy,
see: http://pages.ebay.com/help/policies/search-manipulation.html ("Brand names,celebrities, or other product details can't be specified in a listing if you're not selling an itemby those brands.”).
Q: May I list an item if I expressly say that it is an NOT ALADDIN or NOT STANLEY,ALADDIN FAKE or STANLEY FAKE or ALADDIN KNOCK-OFF or STANLEY KNOCKOFF?
A: No, this is contrary to both eBay policies and trademark law. The manufacture,distribution, and/or sale of unlicensed, counterfeit goods is illegal. A disclaimer regarding
the authenticity of goods does not serve to release you from liability. Further, your listing
would violate eBay policies. For eBay’s policy,
see: http://pages.ebay.com/help/policies/search-manipulation.html ("Brand names,celebrities, or other product details can't be specified in a listing if you're not selling an itemby those brands.”).
Q: May I scan an image of an ALADDIN or STANLEY product from the PMI website
and paste the image into my eBay auction?
A: No. Any unauthorized reproduction, display or distribution of the copyrighted images of
PMI is against the law. However, you may take a photograph of the item you are selling anduse it in your auction.
Q: What if I did not realize that I was infringing the intellectual property rights of PMI?
A: Your ignorance does not absolve you from liability under United States trademark orcopyright laws. As a seller, you have a responsibility to investigate and ensure that youractions do not violate someone else’s intellectual property rights.
Q: If I promise not to sell counterfeit/infringing ALADDIN or STANLEY products
again, will eBay reinstate my account?
A: PMI has no control or influence over eBay’s policies and cannot assist eBay users whohave had their user accounts suspended or cancelled. The reinstatement of accounts is
entirely at eBay’s discretion.
NOTE: If your e-mail requests information that is already contained in this page, you will notreceive a response. If you have other questions, please send to: info@pmiworldwide.com and provide us with the eBay item number, which appears in the message
sent to you from eBay.