BRINGING EDUCATION
CLOSER TO YOUWELCOMETO CATALYSTWELLA CATALYST PROGRAMME - BRINGING EDUCATION CLOSER TO YOU.
Education is at the very heart of Wella and we are dedicated to providing
exceptional and inspirational education to each member of the salon team.
You can choose to access Wella Education at one of our studios, in your own
salon, or online with e-education.
CATALYST offers you a complete guide to Wella’s in salon education programme.
It introduces you to the comprehensive programme of education available to you
and your team in the convenience of your own salon or at a collective session ina venue near you. All CATALYST Education can be tailor-made to ensure it meetsboth the business and creative needs of your salon.
We want to be your partner and help you to achieve your goals and objectives,and create an education plan to fully activate your salon’s potential.
We hope you enjoy planning your education alongside your Wella AccountManager and Wella Educator.

PERFECT PARTNERSUPPORTING YOU TO ACTIVATE YOUR BUSINESS POTENTIAL
At Wella we are committed to being your partner in business, ensuring you get the right support, at theright time and in the right way to help you realise your goals and grow your business.
We believe education is key to elevating your business to new heights and we’ve identified five core areas
to help you achieve this. Look for the symbols next to our educational courses to help you focus on yoursalon’s business objectives. Talk to your Account Manager today about our salon health check and how we
can work with you to help you to develop your business and activate your salon.

FIND YOUR PERFECT SEMINAR:

OPTIMISE THE
DAY-TO-DAY SALONAND STAFFOPERATIONS
by managing timeand resources more
effectively.

IMPROVE YOURSALON’S IMAGE
by using oursalon tools tocommunicate
the best services
to your clients.

DRIVE A HIGHERFREQUENCY OF
SALON VISITSINCREASE CLIENTS’
READINESS TO
SPEND MORE

ATTRACT NEW
CLIENTSTO YOUR SALON

through acomprehensive
range of services
to create future
visions for yourclients.

with tempting
upgrades topremium service
and product offers.

with exclusive
offers, promotions
and activities
that exceed their
expectations.

YOUR CAREER PATH
WE ARE HERE TO SUPPORT EVERY HAIRDRESSER IN THEIR CAREER
JOURNEY, BRINGING OVER 135 YEARS’ EXPERIENCE WITH OUR
INDUSTRY LEADING EDUCATION.

STEP 1

STEP 2

STEP 3CHOOSE YOURASPIRATIONAL CAREERLEVEL FROM THE EXAMPLECAREER PATH BELOW, E.G.
SENIOR STYLISTEXPLORE THE COURSES AND
EVENTS IN OUR EXAMPLECAREER PATH BELOW ANDDISCOVER WHAT INSPIRESYOU FOR THE FUTURE

PLOT YOUR OWN CAREER
JOURNEY WITH YOURWELLA ACCOUNT MANAGER,WELLA EDUCATOR AND
YOUR SALON TEAM

Starting out

Discovery Seminars

Client Essentials

Essential Colour

StylistActivate Your
Potential

Client Essentials

Overcoming RetailObjections

Colourist

Corrective Colour

Your First
True Colour

Couture Colour

Suits You?

Activate Your
Potential

Creative Colour
85

Senior Stylist

Activate Your
Potential

Client Essentials

ClientConsequences

TrendVision Award

Senior Colourist

Couture Colour

Creative Colour

Mixxology

10 Foil Challenge

Senior Trainer

The Effective
Team Leader

Business
Network LiveManager/Salonowner/Receptionist

The Effective
Team Leader

Marketing
Essentials

Platform Artist/Educator

Stage Fright

TrendVisionCollections

Ready Steady
ColourYour True Grey

Express Colour

85

Colour Collective

TrendVision Award
93

TrendVisionCollections

WELLA PROFESSIONALSCOLOUR, CARE & STYLE –SALON EDUCATION• Creative Day with Guest Artist• Colour Collective• Mixxology• Ready Steady Colour

R
MA STETC RAF

CED
ADVANF T
CRA

ESSE• 10 Foil Challenge		• Express Colour• Evolution of Ombre• Creative Colour• TrendVision Collections

RA
C
L
A
I
NT

• Corrective Colour• Couture Colour• TrendVision Award• Your True Grey
• Your First True Colour• Suits You?
• Overcoming Retail Objections

FT

RY

VE
DISC OWhen you see this symbol next to acourse then the session is available
as a practical workshop.

• Essential Colour• Product Knowledge – Colour• Product Knowledge – Retail• Discovery On Location

THE WELLA
PROFESSIONALSCOLOUR PORTFOLIOPRODUCT KNOWLEDGE SESSIONS ARE AN IDEAL INTRODUCTION TO THE WORLD OF
WELLA COLOUR. GAIN AN UNDERSTANDING OF THE WELLA PROFESSIONALS COLOURPORTFOLIO AND LEARN HOW TO ACHIEVE THE VERY BEST RESULTS EVERY TIME. WITH
TAILOR MADE SESSIONS YOU CAN COVER ONE BRAND OR A VARIETY DEPENDING ON THE
NEEDS OF YOUR SALON TEAM.

COLOR FRESH
Semi-Permanent
SEMI-PERMANENT COLOR FRESH
IS AN IDEAL WAY TO REFRESH
COLOUR VIBRANCY IN BETWEEN
FULL COLOUR SERVICES.
With perfect gentleness, the ph 6.5
formula delivers high performance
conditioning that is perfectly
synchronised with the Wella
colour portfolio.

COLOR TOUCH

iNSTAMAT!C

KOLESTON PERFECT

Demi-PermanentDemi-Permanent

Permanent

AMMONIA FREE FORMULATION*
FOR GENTLE COLOUR RESULTS
AND HIGH SHINEFASHION FORWARD COLOUR.

TRULY PERFECT, INTENSE AND
VIBRANT COLOUR RESULTS
DUE TO THE HIGHEST QUALITY
INGREDIENTS.

Fashion forward mildly oxidisingsemi-permanent hair colour.

*Color Touch, Color Touch Sunlights(except Sunlight/0) and Color Touch Relights

Create the latest looks quickly andeasily with iNSTAMAT!C By Color
Touch, the new fashion forward
diffused colour finish that fades
beautifully.

Triluxiv TechnologyTM ensures
excellent colour results & longevityof colour with great condition.

KOLESTON PERFECT INNOSENSEILLUMINA COLOR

BLONDOR

Permanent

Permanent

Lightener

OUR MOST VIBRANT LONG LASTING
COLOUR NOW COMES FORMULATEDWITHOUT PDD & PTD.*SHEER LUXURIOUS COLOUR
THAT’S LUMINOUS IN EVERYKIND OF LIGHT.

YOUR EXPERT LIGHTENING PARTNER.

The first permanent colour of its kindto receive the European Centre forAllergy Research Foundation seal of
approval.†* Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an
Allergy Alert Test 48 hours before each colouration. Strictly follow safety instructions and consult www.wella.com/innosense. If your client
has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in Pure Naturals, Rich Naturals andDeep Browns of the Koleston Perfect Innosense brand.
† 1st permanent colour to be accredited by The European Centre for Allergy Research Foundation with up to 100% grey/white coverage andup to 3 levels of lift.

8 out of 10 stylists agree* thatILLUMINA COLOR gives them themost natural looking colour results
they have ever seen.

Controlled and reliable lightening
with up to 7 levels of lift.
Tri-lightening technology witheffective anti-yellow molecules forclear blonde results.

*Based on survey with 218 hairdressers using ILLUMINA COLOR

BLONDOR FREELIGHTSMAGMA BY BLONDOR

COLOR.ID

Lightener

Lightener

Additive

FEEL THE FREEDOM.
CREATE IN FREEHAND.

MAGMA BY BLONDOR LIFTS AND
TONES IN ONE SINGLE STEP.

FREE YOUR MIND.
COLOUR WITH INTUITION.

Superior* flexibility for easier
mixture spreading during freehand
lightening techniques.

Formulated with spectralifttechnology for precise lightening andtoning at the same time.

Place colour next to colour without
bleeding*, without foils.

For accuracy and precision in
freehand application.

Breakthrough innovation: exclusive
invisidivider technology for an exclusive
salon service.

*Vs Blondor MultiBlonde Powder* Shades of up to 3 levels of depth apart.

LEARN HOW YOU CAN INCREASE YOUR SALON’S REVENUE BY OFFERING AN
EXQUISITE, LUXURY AND TRULY PERSONALISED COLOUR SERVICE. WORK WITHOUR COUTURE COLOUR BRANDS INCLUDING KOLESTON PERFECT INNOSENSE,
ILLUMINA COLOR, COLOR.ID, BLONDOR FREELIGHTS AND MAGMA BY BLONDOR.

SEMINAR 1

SEMINAR 3• Interactive Session.

• Interactive Session - The Ultimate Couture Colour• Understanding the Couture Colour Service andwhat it means for your business.
• How to bring the Couture Colour Service to life
in your salon.

Consultation Part 2.
• The six steps for the perfect consulation.
• How consultation can grow your business.
• How to exceed your clients expectations.

SEMINAR 2

SEMINAR 4• Interactive Session - The Ultimate Couture Colour• Practical Session.

Consultation Part 1.
• How to identify different clients and their needs.
• Become the ultimate beauty coach, learn key skills• Put theory into practice with the Couture Color
practical workshop.
• Become confident in creating a Couture Colour

to identify face shapes, skin tones and shade

Service for your clients so you can put your new

selections to create a truly bespoke Couture Colour

found skills into practice in salon.

for your client.

COLOURFUNDAMENTALSUNSURE WHERE TO START? THESE COLOUR SEMINARS HAVEBEEN SELECTED BY THE WELLA EDUCATION TEAM AS THE
PERFECT SET OF COURSES TO GIVE YOU A GREAT GROUNDING
IN COLOUR ALLOWING YOU TO DEVELOP SOME OF THE MOSTFUNDAMENTAL COLOUR SKILLS.

ESSENTIAL COLOUR
Essential Colour looks at the basic knowledge and understanding thatevery hairdresser needs to know to enable them to work successfully
with colour. From consultation skills to application, colour choice andmixing, depth and tone, to development; this session covers all the
key elements of foundation knowledge.

CORRECTIVE COLOUR
To complement Essential Colour, this session looks at colour correction.
Taking the fear out of the process and giving a step by step logicalapproach to all of your colour correction needs. Learn to deal withissues including the removal of colour bands, lightening previously
darkened hair, and recolouring lightened hair.

CREATIVE COLOUR
Discover the latest creative colour techniques to ensure you are
the “go to” salon in your area. Increase the colour services you
offer in the salon and learn to focus on face shape, hair cut, colour
placement and colour choice.

COLOUR
FREEDOM
UNLEASH YOUR CREATIVITY WITH THIS SELECTION
OF COLOUR COURSES. GROW YOUR CONFIDENCE
AND LEARN NEW SKILLS TO BE ABLE TO OFFER
TRULY BESPOKE SERVICES TO ALL YOUR CLIENTS.

YOUR TRUE GREY
Create beautiful colour for every client’s life stages. Going grey
is one of the toughest beauty challenges a woman faces. It is
not only about looking beautiful, but finding a solution that best
fits her lifestyle and mindset. That’s when your grey expertisecomes in. Gain an understanding of the key considerations whencolouring grey/white hair and how to personalise the colour toembrace and enhance grey hair & the grey palette. Learn how
to carry out bespoke consultations & use The Colour Equation to
help you achieve the right colour service for your client.

MIXXOLOGY
An exciting education session that looks at creativity with colour.
Mixxology helps hairdressers achieve fantastic personalised results by
expanding their colour choice in a very visual way.
This session encourages hairdressers to stretch their creative skills.

YOUR FIRST TRUE COLOUR
Create beautiful colour for every client’s life stages. Clients withthe perfect first-time colour experience can easily become loyal
customers, however clients have different colour needs and thesechange throughout their lives. Learn how to carry out bespoke
consultations including Colour Equation to help achieve the rightcolour service for your client and how to handle objections in apositive and professional manner.

TRENDVISION AWARD
This seminar will give you top tips on how to enter theTrendVision Award and how to create a winning look.
Gain an insight into the Wella Professionals trends for 2016
and get inspiration to delight your clients. Share your new trend
inspiration and excite and motivate the rest of the team. Gain theconfidence to recommend changes that are trend/seasonal focusedso you can continually delight your customers.

EXPRESS COLOUR
Every client loves to be cared for! Introduce your clients to quick
colour services that enhance and upgrade their total look. Within thissession discover glossing, blending and quick colour services that canhelp to build your business.

10 FOIL CHALLENGE
Imagine you only have enough foil available for 10 foils!
Where would you place them to achieve the desired effector biggest impact? This course concentrates on colouring THE
haircut with placement as the total focus.

READY STEADY COLOUR
An exciting creative colour workshop that concentrates on
pushing the limits! As a team you will choose a box whichcontains a selection of mystery items and all you have to dois create the winning creative look! Step up your creativity;
challenge yourself and your colleagues. Ideal for all hairdressers
and senior team members.

SIGNATURE
COLOURDEVELOP YOUR COLOUR EXPERTISE WITH THESE
TREND INSPIRED SEMINARS DESIGNED TO TAKE
YOUR COLOUR CAPABILITY TO THE NEXT LEVEL.

EVOLUTION OF OMBRE
Whether its balayage or babylites, shadowing or ecaille, let’s look at
creative freehand techniques that are fashion focussed and of the
moment.

TRENDVISION COLLECTIONSFashion trends form the foundation of all that we do day to day
in the salon. This education brings together ideas from our latest
trend collection and shows you how you can transport the catwalk
onto your salon floor!

COLOUR COLLECTIVE*Exclusively available for Key Accounts

A forum for sharing ideas and brainstorming, each day will focus on
growing your top talent. The Colour Collective is reserved for thoseindividuals who have shown exceptional mastery in their colour
work, an ability to share expertise and a desire to learn. Set across 4days, the programme will be pushing products to their limits, sharing
unique ideas and “twists” and looking at how you implement themcreatively within the salon. Please speak with your Wella Educatorfor more information.

BESPOKE
CREATIVE DAY
We are delighted to be able to offer you the opportunity to havean up close and personal creative day with a guest artist. Let themdemonstrate the very latest cutting and styling techniques whilst a
member of the Wella team showcases new ideas in colour – all in
the comfort of your own salon. Please speak to your Wella AccountManager for details.
Please note that there will be a fee payable to cover the cost of the
Guest Artist on these sessions.

CARE, STYLE& RETAILEIMI
EIMI: THE FIRST WORD IN STYLING. EIMI
is the voice with which you can express
your styling skills and each client’s
unique style. EIMI is all about celebrating
individuality and helping you create andexpress who you are. This education not
only looks at EIMI product information
but ensures you really will know how tocreate that perfect style.

CARE
Captivate your senses in the world of Wella Professionals Care:
where high performance, luxurious ingredients and inspiring finefragrances enable you to offer your clients irresistible experiences.
Do you want to be able to recommend Wella Care within the salon
confidently? This is perfect for gaining product information andtips on how to do just that.

“SUITS YOU?”
96% of your clients expect to have home hair care advice discussed
during their visit*, this is now seen as an expected level of service.
Suits You? helps your team to understand clients feelings towards
their hair and what product is the right one for them. How do we
recognise different hair types? Which product is the right productfor my client, what words can I use to connect with my client?
These are areas that are covered to enable your team to offer aconfident, consultative approach to recommendation.
*Source - ClientWave Limited

OVERCOMING RETAIL OBJECTIONSRetailing: let’s alleviate the fear factor associated with retailing.
There are no magical formulas for success; however, this session
takes some worries away by looking at the logical reasons andreactions encountered when a client says “No”.

DISCOVERYSEMINARSCOLOR TOUCH
Discover Color Touch, Wella Professionals mildly-oxidisingsemi permanent range. In this session you will learn all

UNDERSTAND THE ENTIRE WELLA PRODUCT PORTFOLIO
THROUGH OUR DISCOVERY PRODUCT SEMINARS.
CHOOSE TO EXPERIENCE THESE SESSIONS AT ONE OF OURSTUDIOS OR DISCOVER ON LOCATION AT A VENUE NEAR YOU.

about the sub ranges within Color Touch. You will leave
with great knowledge and understanding in what all the
products in the range are, what they can do and how to use
this fashion forward range to create low commitment andquick colour services in the salon.

KOLESTON PERFECT
Learn about Koleston Perfect in this session that looks at:• Koleston Perfect• History• Shade Families• Enhanced Shade Portfolio• International Numbering
System• Application andDevelopment• Triluxiv Technology• Colour Selection• Welloxon Perfect• Refreshing Techniques• Depth and ToneDISCOVERYSEMINARSWELLA COLOUR
This session is dedicated to giving an understanding of the Wella
Colour portfolio. Learn about each product, how to use it and how to
get the very best results from each different colour.

KOLESTON PERFECTINNOSENSE
Discover Koleston Perfect INNOSENSE, our most vibrant

HOUSE OF BLONDOR

long lasting colour now formulated without PTD and PPD
This session looks at:• Enhanced Shade Portfolio

This session is dedicated to the Blondor family,• Application and Development

giving you an understanding of Wella Professionals• Colour Selection

lightening ranges featuring: Blondor, Blondor• Refreshing Techniques

Freelights and Magma by Blondor.

ILLUMINA COLOR

TRENDVISION AWARD

Explore the world of ILLUMINA COLOR, our biggest

This seminar will give you top tips on how to enter the TrendVisioncolour innovation in 20 years. ILLUMINA COLOR

Award and how to create a winning look. Gain an insight into thehas redefined the permanent colour category,

Wella Professionals trends for 2016 and get inspiration to delight yoursetting the new standard of luminous and healthy-clients. Share your new trend inspiration and excite and motivate thelooking hair colour.

rest of the team. Gain the confidence to recommend changes that aretrend/seasonal focused so you can continually delight your customers.

COUTURE COLOUR
Develop your understanding of Couture Colour services.
Get an insight into current consumer trends and how to
identify different client types to offer a truly personalised
service. Learn the benefits that Couture Colour services
can offer your business, how to enhance your clients’service experience and how to reignite your team’s
motivation. Have the opportunity to review your salon
colour menu with our experts.

COUTURE COLOUR
BRANDS
Gain an understanding into the latest
colour brands which are used as partof a Couture Colour service.
Learn how to identify the right brandto suit your client and offer thema truly personalised and bespokecolour result.

SEBASTIANEDUCATION

Our Credo
We believe our individualities are far too colourful to lock
into one look. That’s why we never stand still, but always thinkahead. Feel forward, look further. Stir up the norm and rise
above the conform. For unlimited re-invention in hair andstyling – or un-invention, as we like to call it.

We Don’t Teach– We Inspire
We push. We challenge. We provoke. You know
the rules and we encourage you to break them.
We do hair, business and education differently:
constantly surprising and unexpected. We
understand the stylists intimately. We push fromthe ordinary to the extraordinary. Our education
enables stylists to delight their customers.

DELIVEBY AR RED
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OR BR AM
AMBA ANDS
SALON SADOR IN
OR STUDIO

DELIV
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SALO AM EIT UNIOR
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Tailor Made
Creative Immersion
Next UpR
MASTE T
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A
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Sebastian Blade Design
MOB Programme
Cutting Techniques

Collection Styling Purist
Collection Styling Salon Wear
DELIV
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EXPE ED BY BRA
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SALO DN

DELI
BRA VERED B
ND E
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All salon education is offered
free of charge unless a guest
artist is included in the session.

RAF
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L
A
I
T
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V
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Discovery on location –Tailor Made (Discovery)
Mix It Up
Why Sebastian Retail
Sebastian ExperienceSEBASTIANSALONEDUCATION

WHY SEBASTIAN?
RETAIL COURSE
Discover how to maximise your retail potential with this seminarthat focuses on driving in salon treatments and retail sales.

SEBASTIAN EXPERIENCEThis seminar gets you into the creative mindset by introducing
you to the look and feel of the Sebastian product range.
Your Sebastian Brand Expert will help you get the confidence
to use the products and recommend them to your customers.

CUTTING TECHNIQUESBring your mastery to the next level with Sebastian iconic cutting
techniques. This session will be delivered by a Sebastian Art Team
member and covers 5 of the most popular blade techniques.

MIX IT UP
Learn to confidently mix and layer products in this workshop
session. Leave with tailored mixtures to suit different hairtypes and styles.
All salon education is offered free of charge unless a guest
artist is included in the session.

COLLECTION STYLINGPURIST

Discover the latest Sebastian Collection along withthe most recent new products and techniques.

COLLECTION STYLINGSALON WEAR

Discover the latest Sebastian Collection and find out how to
use it as inspiration for salon friendly looks. You’ll also hear
about the latest new products and techniques.

TAILOR MADEMASTER CRAFTThis is your chance to have a senior member of the Sebastian
Art Team come into your salon and deliver a completely
bespoke education session for your team.
Please note that there will be a fee payable to cover the cost of the
Guest Artist on these sessions.

TAILOR MADEDISCOVERY SESSION
Tell us what you want to achieve and your Sebastian
Brand Expert will create a bespoke tailor made session
to suit your needs.
All salon education is offered free of charge unless a guest
artist is included in the session.

SEBASTIANEDUCATIONSTUDIOMOB PROGRAMMECREATIVE IMMERSIONThe MOB Programme is an education driven programmeThis Sebastian Professional heritage course explores thedesigned to harness the talent of the most creative andbrands ethos, philosophy and execution. Delivered by abold stylist in the salon. The programme focuses strongly on

senior member of the Sebastian Art Team or a Sebastianself-development and allows the chosen stylist to be a true

Brand Ambassador, this is a true immersion into the Sebastianambassador of the Sebastian Professional brand.

Professional brand.

BLADE DESIGNNEXT UPThis practical session will help you hone your razor skills

This seminar delivered by a senior member of the Sebastian– learn the foundation skills right through to creative

Art Team takes you into the look and feel of the moment - thetechniques. This seminar will be delivered by a member oflatest collection of Sebastian looks. From cut to colour to style

the Sebastian Art Team.

inspiration, you can be part of What’s Next.

ist-recommended
air brand in the US.
MASTER CRAFTE D UC ATI O NADVANCED CRAFTe US.

ESSENTIAL CRAFT
Our dedicated team of NIOXIN Educators will bring education to
N° 1 stylist-recommended
you to meet your salon’s needs. With short,
informative brandsessions
thinning-hairin the US.
DISCOVERY
focusing on the three core areas of opening minds, engaging hearts

NIOLOGIST TM
EVOLVEENABLEEXPERIENCEENGAGEand developing
skills, you can create a bespoke education plan to
N° 1 stylist-recommended
brand
the US.
meetthinning-hair
your individual
saloninneeds.
We can offer something to suit
all of your team with our new range of Nioxin seminars.

NIOXIN ENGAGE (SALON)

Each module is designed to target and develop specific areas ofexpertise and help you on your journey to become a certified
NIOLOGIST™ supported by the INSTITUTE OF TRICHOLOGISTS.

MIND.
HEART.
SKILLSBYNIOXIN
MIND.
MIND.
MIND.
HEART.
HEART.
HEART.
SKILLSSKILLSSKILLSBYBYNIOXINBYNIOXINNIOXIN

A complimentary in-salon session once NIOXIN is stocked in your salon.

MIND. HEART. SKILLS BY NIOXIN

Please speak with your Account Manager for more details.

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A new way to learn that unlocks your full potential.

Opening
Opening
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with deeper
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ith deeper understandingof hairand scalp
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ith deeper understandingof hair and scalp science.

Engaging
Engaging
HEARTSEngaging
HEARTSHEARTS
Developing
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SKILLSSKILLSSKILLS
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to make a positive emotional
impact on every salon client.

to elevate the craft of cut,care and styling for thinning hair.

NIOXIN EXPERIENCE& ENABLE (STUDIO)NIOXIN EVOLVE
CUT & COLOUR (STUDIO)
UK COURSES FEATURE KAY MCINTYRE,NIOXIN UK CREATIVE AMBASSADORPRICE: Valued at £100/€100. (By invitation only)

PRICE: £300.00 inc vat, £250.00 exc vat

WHO SHOULD ATTEND?

NIOXIN ENABLE

WHO SHOULD ATTEND?

Any hairdresser who is using NIOXIN but
wants to expand and offer NIOXIN insalon services.

Afternoon session: 1:30pm – 4:30pm

Hairdressers with a minimum of five
years’ professional experience who haveattended the ENGAGE, EXPERIENCE, and
ENABLE seminars and wish to expand
their cutting and colouring skills forthinning hair.

NIOXIN EXPERIENCE
Morning session: 10:00am – 1:00pm• Build up your knowledge andunderstanding of thinning hairand expand your service menu byintroducing NIOXIN THERAPY• Boost knowledge of hair and scalp
biology• Deepen your client consultation skills• Learn how to integrate a full service
NIOXIN care offer and grow yourbusiness by changing lives• Learn how to use in-depth psychologicalunderstanding of the impact of thinning
hair• Introduce Night Density Rescue as theovernight scalp treatment and part ofyour client’s daily regimen• Make NIOXIN the key business driver for
care in your salon

WHAT WILL YOU LEARN?
• Learn the key principles and techniquesof colouration, cutting and stylingdeveloped by NIOXIN exclusively forthinning hair

IRELAND COURSES FEATURE JOHNGEANEY FROM JOHN GEANEY FOR HAIR
PRICE: €290.00• Discover how you can become a beauty
consultant, advising your thinning-hairclient with the latest hints, tips andtrends• Practise cutting and styling for thinninghair to create a thicker, fuller look foreach client• Gain a deeper understanding of thinningwith NIOXIN Nioscope™ consultation• Practice salon services (NIOXIN Therapy)
for thinning hair

To discuss your in salon training needs please speak toyour Wella Account Manager. To book on any studio run
education please contact your nearest Wella Studio.

Look out for more details on a new upcoming course
in conjunction with the Institute of Trichologists tobecome the ‘Salon Niologist’

Kay McIntyre is the NIOXIN Creative
Ambassador for the UK. She has won
Scottish Hairdresser of the Year threetimes and is a member of the Hallof Fame. Kay has been using NIOXIN
successfully in her salons for over ten
years and has completely changed
the lives of some of her clients during
this period. She truly believes in
NIOXIN and her extensive expertiseand knowledge of working withthe product makes her the perfectambassador for the brand.

DESIGNED TO HELP YOU
DEVELOP YOUR TEAM AND
BUILD YOUR BUSINESSBUSINESS LITE CONTAINS A PORTFOLIO OFCOURSES DESIGNED TO NOT ONLY DEVELOPYOUR TEAM BUT ALSO TO HELP YOU GROW YOUR
BUSINESS. WHETHER YOU ARE LOOKING FOR HELPIN LEADING A TEAM, WANTING TO KNOW HOW TOATTRACT MORE CLIENTS TO YOUR SALON OR HOW
YOU CAN GROW YOUR CLIENT EXPERIENCE AND
ULTIMATELY CLIENT SPEND, YOU WILL FIND ALL
YOU NEED WITHIN BUSINESS LITE.

REMEMBER TO LOOK FOR THE COURSEICONS TO HELP YOU FIND A COURSE TOMEET YOUR OBJECTIVES:

Stage Fright
ATTRACT NEW
CLIENTSDRIVE CLIENTLOYALTY

GROW YOUR SPENDPER CLIENTTR
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IMPROVE SALONIMAGE & EQUITY

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Marketing Essentials
The Effective Team Leader

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Client Essentials
Client Consequences

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Activate Your Potential

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INGHEMARKETING ESSENTIALSACTIVATEYOUR POTENTIAL

Fine tune your approach to marketing your business. Define yourGain an understanding of what makes a successful business and how

business basics and look at the reasons for marketing. Understandwe can contribute to that success on every level. This course gives

the importance of getting your marketing right to attract new clients

you a step by step guide on how to delight your clients on every visit,and grow your client base and how to market correctly to yourencourage change and give every client a reason to revisit. Learn how

existing clients. Please speak with your Wella Account Manager orto truly become the managing director of your own column!

Wella Educator to find out where you can access this course.

*Included in this course is a 6 week action plan for the team that requires regularreviews with the manager/owner.

CLIENT ESSENTIALSTHE EFFECTIVE TEAM LEADER

How do we ensure that every client who leaves the salon is completely

The objective of the team leader role is…...? To get the right things

delighted? Clients’ expectations are changing and every client hasdone by the right people, at the right time - whilst keeping themdifferent demands. How do we ensure that we are delivering a first classmotivated and engaged. Whether you are in charge of the wholeexperience at every touch point within the salon to meet their uniquesalon team or responsible for your own smaller team within aneeds and expectations. Develop your client experience, client loyalty

team, this course looks at what skills are needed to be a reallyand client processes whilst becoming an influencer with your clients.

effective team leader.

STAGE FRIGHT
Thinking about getting on stage? Stage fright looks at the basic
principles of presenting and takes away the fear factor, ideal foranyone interested in stage work and a beginner’s guide to public
speaking. Advanced Presentation skills courses are available at the
Wella Studio Network.

CLIENT CONSEQUENCES*Exclusively available for Key Accounts

Learn how your salon can attract, retain and delight clients.
By understanding the consequences of all actions and behaviours
in the salon you can ensure you offer a first class service at all
touchpoints and to all clients.

AVAILABLE FROM JANUARY 2016

E-EDUCATIONOUR E-EDUCATION PERFECTLY COMPLEMENTS OUR FACE-TO-FACE TRAINING
PROGRAMME WITH FLEXIBLE EDUCATIONAL CONTENT THAT CAN BE
ACCESSED ANYTIME AND ANYWHERE ACROSS ALL OF OUR ICONIC BRANDS.

At Wella we understand the demands of a busy salon and how
this can sometimes get in the way of investing in yourself and youreducation...
We offer you a full range of online seminars that feature product,skill and technique-based learning, designed for you to accesswhenever you want: from your phone, tablet or laptop.
Whether you are looking for information, creative inspiration or arecompleting your learning plan online, our expertly designed online
learning experiences will set you up for success.

Register now and see more:wella.co.uk/education

UK & IRELANDSTUDIOSOur iconic studios in London, Manchester and Dublin are at the heart of our educational
offering and maintain an exciting ambience for creativity and inspiration. Our Wella Pop-Up
Studio Scotland, hosted in Cheynes Academy, also helps to bring education even closer to you.

LONDON

MANCHESTERSCOTLANDDUBLINWELLA WORLD STUDIO LONDON
93 Mortimer Street, London, W1W 7SS
Tel: 0207 637 7172

WELLA STUDIO MANCHESTER
82 King Street, Manchester, M2 4WQ
Tel: 0161 834 2645

WELLA POP-UP STUDIO IN SCOTLAND
3 Drumsheugh Place, Edinburgh, EH3 7PT
Tel: 0161 834 2645 (bookings managed
via Wella Studio Manchester)

WELLA STUDIO DUBLIN
The Chancery, 3–10 Chancery Lane,
Dublin 8, Ireland
Tel: 01 416 0900

WELLA MYMARKETINGADVISORY HELPLINE

Wella MyMarketing is an easy to use online tool that lets you

Our Advisory Helpline is a service giving you fast access to ourcustomise a whole range of promotional marketing materials,

technical advisors. Whatever you want to know about using our

all at the touch of a button.

product portfolio – the Wella Advisory Team can deliver quick,You can also use Wella MyMarketing to access MySalon Advantage

comprehensive answers. The helpline is available from 8.45am toand MyEducation Fund (UK only).

5pm, Monday to Friday. If the phone lines are busy, please leave

Registering to www.wellamymarketing.com is completely free toour business partners.
For more information please speak to your Wella AccountManager or Educator.

your telephone number and a member of the Advisory Team willcall you back.
For fast, friendly, expert help, call 0845 704 5775 (UK)or 01 416 0900 (Ireland) or email infowellauk.im@pg.com

SALONCHECKLIST
FOR A SUCCESSFUL IN SALON EDUCATION SESSIONARE YOU AND YOUR TEAM READY FOR YOUR WELLA EDUCATION• Please remember, to realise your objectives for the education

SESSION? TAKE A LOOK AT OUR GUIDE TO ENSURE YOU HAVE A

session, you need to ensure your models are in tune with what you

SUCCESSFUL SESSION.

would like to achieve. Are they the right model for you?
• To ensure the very best results can be achieved for you and your

YOUR TEAM

model, it’s important that all your models hair condition and• Ensure you have the team members you require available

porosity is suitable for any proposed services.

to participate in the training to maximise the results.
• Make sure your team are available for the total length of
the session.

• The safety and well-being of both you and your model is ofparamount importance to us at Wella. In accordance with our
Health & Safety guidelines we must insist that you comply with thefollowing;

YOUR SALON• Has your Educator recommended a client free environment for thelength of the session? If they have then this is to enable the bestlearning and sharing environment for your team.

1. All models are required to complete the Model Forms which will
be forwarded to you by your Educator.
2. In accordance with our Health & Safety guidelines we must insist
that all models participating in the training demonstration/
session have an Allergy Alert Test 48 hours prior to the

YOUR MODELS

scheduled training session. Failure to do this will mean that no• Do you have the correct amount and type of models requested forcolour can be applied during the training session.

this session and have they been confirmed?

FREQUENTLY
ASKED
QUESTIONS
1. DO I NEED TO CLOSE THE SALON DURING THE EDUCATION SESSION?
Not always, however it can be more effective for the salon to beclosed to minimise interruptions and maintain concentration.
Remember the content could be something you would rather notshare with your clients. Your Educator will be able to advise you.
2. WHAT HAPPENS IF I NEED TO REARRANGE THE EDUCATION SESSION?
Please speak directly to your Wella Educator who will endeavour tooffer you an alternative date. Please be aware that you may have to
wait for a period of time before the next available date.
3. HOW MUCH NOTICE DO I GIVE IF I NEED TO CANCEL THE EDUCATIONSESSION? We recognise sometimes cancellations have to be made atshort notice, however our Educators are always busy and would
appreciate as much notice as possible.
4. WHEN IS THE MOST EFFECTIVE TIME TO HAVE EDUCATION?
Education can happen in many ways and to be successful it needs
to be at a time which works for you, the team and the Educator.
Theory education is generally found to be more effective in themorning.

5. I CANNOT CLOSE MY SALON FOR A LONG PERIOD, HOW CAN I ACCESSEDUCATION? From January 2016, education can be accessed via the
new E-Education page on www.wella.com. Certain education courses canalso be tailored to a shorter period of time that’s convenient for you.
6. I HAVE A NEW TEAM MEMBER, CAN I HAVE 1-2-1 EDUCATION?
Unfortunately we are unable to offer 1-2-1 education within the salon,
however your team member could attend Discovery courses held either
locally within your area or at one of our Wella Studios.
7. WHAT IF MY EDUCATION NEEDS/OBJECTIVES CHANGE?
Not a problem please liaise directly with your Educator to discuss thosechanging needs and requirements.
8. CAN I HAVE TAILOR MADE EDUCATION?
The CATALYST brochure showcases the education we can offer, but weunderstand there can always be a need for a more personalised course.
Please contact your Wella Team to discuss your options.

HOW
TO BOOK

To book any in salon education please speak to your Wella
Account Manager or Wella Educator. For any Studio Education
please contact your nearest Wella Studio:
Wella World Studio London – 0207 637 7172
Wella Studio Manchester – 0161 834 2645
Wella Pop Up Studio Edinburgh - 0161 834 2645
(bookings managed via Manchester Studio).
Wella Studio Dublin – 01 416 0900
To access Wella E-Education (from January 2016) please go to:wella.co.uk/education
For any other queries, please contact the Wella Education &Events Hotline: 0845 6018 128 / wellaevents.im@pg.com