CONFIDENTIAL

Utilization of KDDI Location
Big Data with
Synthetic Data Technology
GEOTRA

CONFIDENTIAL− About us

Big Data for City

About us
We are proudly a joint-venture between Mitsui&Co. and KDDI.

Exceptional expertise on urban
planning, development, and public
infrastructure

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

High capabillities for data andcommunications infrastructures

About us

We, GEOTRA innovates society by utilizing various data.
Our service begins by simulating people’s travel patterns
based on what the GEOspacial information suggests
about their TRAjectory – which is exactly where our name
was taken from. We then use the simulated data toanalyze how people’s activity can influence certain
criteria. In addition, we combine our data set withexternal ones, allowing us to provide our clients withdiverse, streamlined services.
GEOTRA responds to clients’ goals of making society abetter place with data-based solutions; whether theirgoal is to relieve traffic, create environmentally-friendly
cities, or vitalize transportation - we’re here to supportyou.

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Our Clients/Partners (including KDDI’s location data service clients)
Government/Administration

Transportation/Construction

Real Estate

Marketing/Finance

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTDDemo

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Our services: a. GEOTRA Activity Data Solution
GETORA Activity Data comes with easy-to-use web-based data dashboards

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

CasesTransportation

Urban
planning

Analyzing the excursion of cities and theindividual traits of their visitors canprovide evidence to promote urban
redevelopments.

CONFIDENTIAL

Visualizing the usage of public
transportation and utilizing the data torelieve traffic.

Infrastructure

Understanding the specific usage ofurban infrastructure such as time-wornbridges and roads to conduct effective
maintenance.

Tourism

DisasterPrevention

OthersUtilizing the trails of tourists to introduce
future strategies. Cross-analysis with
inbound data can also be effective.

Simulating people’s activities in cases ofemergency. We can utilize the datawhen determining the priority of roads tooperate.

Measuring the impact of certain events
to promote marketing.

© 2023 All Rights Reserved GEOTRA CO., LTD

Technologies

Our services : a. GEOTRA Activity Data Solution
Our high-resolution data can display traces of individuals within the area.

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Privacy Tech is the Key to SuccessPrivacy-Tech is the key to SUCCESSCONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Synthetic data
Synthetic data is artificial data created based on real-world data and is attracting
attention as a new method of utilizing personal data.
Synthetic data

Personal data (measured data)

Synthetic datageneration model•

Measured values are highly useful,but privacy protection is an issue•

Provided after statistical processing
and confidentiality

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD•

No privacy issues because it isartificial data with the same
statistical characteristics asmeasured data•

Provided in a format similar to raw
dataSynthetic data
Synthetic data is artificial data created based on real-world data and is attracting
attention as a new method of utilizing personal data.

https://blogs.gartner.com/andrew_white/2021/07/24/by-2024-60-of-the-data-used-for-the-development-of-ai-andanalytics-projects-will-be-synthetically-generated/

https://www.infoq.com/articles/ai-ml-data-engineering-trends-2022/

Gartner predicts that 60% of data used for data analysis andother purposes will be synthetic data

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Info Q's Technology Trends for software development (machinelearning, data engineering, etc.) now includes synthetic data
in its Innovators section, a group of notable technologies.

Global Expansion

Outlook for our business with Mobicom
We are deveoping a location-data service aiming to accelarate
a data-driven society in Mongolia.

Location Big Data in Mongolia

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Analytics Platform, Privacy Tech

Outlook for our business with Mobicom
We are deveoping a location-data service aiming to accelarate a data-driven society inMongolia.

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

CasesCase
Urban planning

Transportation

Construction

Analyzing the excursion of cities and the individual
traits of their visitors can provide evidence topromote urban redevelopments.

Visualizing the usage of public transportation andutilizing the data to relieve traffic.

Understanding the specific usage of urban
infrastructure such as time-worn bridges androads to conduct effective maintenance.

Tourism

Disaster Prevention

MarketingUtilizing the trails of tourists to introduce future
strategies. Cross-analysis with inbound data canalso be effective.

Simulating people’s activities in cases ofemergency. We can utilize the data when
determining the priority of roads to operate.

Measuring the impact of certain events topromote marketing.

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Usecase

Urban Development
Knowing the movement of people will become important
for redevelopment and area management to sustainably
increase the "value of the city".Data will be indispensablefor the future development of mixed-use communities,
introduction of new mobility, and open redevelopment.

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Usecase

Transportation
Utilized as traffic demand evaluation data and simulation
data for solving regional traffic issues, restructuring public
transportation, and resolving specific traffic congestion issues
during the tourist season, etc.Data-driven transportation
planning is becoming increasingly
important as the nature of mobility itself is changing.

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Usecase

Construction
Utilization as quantitative data and simulation data to measure
how social infrastructure is used for maintenance planning andcriticality assessment of aging social infrastructure (roads,bridges, etc.) and for the realization of compact
cities.Addressing aging infrastructure is one of the mostimportant issues facing Japan, and we will overcome thisdifficult phase with a data-driven approach.

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Usecase

Tourism
Capturing tourist leads to attract more tourists and create
new business opportunities.

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Usecase

Decarbonization
Utilized as simulation data to understand the current
situation in order to promote the use of public
transportation, EV use, and installation of EV chargers in an
effective and phased manner.The "transportation" sector
accounts for a large amount of emissions, and properly
understanding its volume and trends is an indispensable
process for achieving carbon neutrality.

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Usecase

Simulations
By conducting data-based simulations in a variety ofareas, the effects of various measures can be understoodin advance to maximize return on investment.

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Usecase

MarketingCapturing people's behavior patterns and changes in them,and using them as important and fundamental data formarketing and decision-making by combining them with yourown data.With the diversification of lifestyles and lifestylechanges in the post-COVID era, the importance of "knowing
consumers" is increasing.

CONFIDENTIAL© 2023 All Rights Reserved GEOTRA CO., LTD

Digital-Twin Simulation at center of Tokyo area

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