How will free thinking
lead to rethinking
the future?
EY wavespace™

The better the question. The better the answer.
The better the world works.

“wavespace inspires creativity toanswer your biggest questions

Page 2 | How will free thinking lead to rethinking the future?

Contents“

Our immersive approach brings the right people together fromacross an organization, EY and beyond – virtually, in person
or using a blend of both. It gives teams the mindset and tools
to think differently and solve problems at speed.

This is wavespace
Four elements of wavespace

The wavespace
way of working
wavespace environments
wavespace approach

EYwavespace

SCAN the challenge ecosystem
to engage with the full complexityof the issue and explore the rangeof options

FOCUS on what was learned in
SCAN and what matters to address
the specifics of your challenge

ACT by design, not by default,
and plan actions that lead you to thesuccess of efficient and effective
solutionsPage 3 | How will free thinking lead to rethinking the future?

The globalnetwork

wavespaceas-a-service

Come join us

AppendixThis is wavespace

Reimagine what’s possible for your business.
We help teams to reframe their thinking andfind answers – faster.

In wavespace you break free from the day-to-day, think differently
about the business and design for your customer and your people.
With a fresh mindset and the right tools, you generate ideas, build
new processes and solutions, develop new business models andproducts, and drive transformation – faster.
You align teams and break through the predictable, designing ways
to adopt technology at speed and enable innovation at scale.

Page 4 | How will free thinking lead to rethinking the future?

Four elements of wavespace
A relentless
focus onmeaningful
outcomes

Accelerated
delivery andteam alignment

EY
wavespace

Bringing
technology,
design andbusiness together

The globalnetwork

This is wavespace

Four elementsof wavespace

Our focus is on people and business outcomes. wavespace accelerates decision making andproblem solving by bringing together the right people and giving them the mindset, tools andtechnology to think differently.

A relentless focus on meaningful outcomes:
wavespace deconstructs challenges with a single-minded focus on reaching
meaningful outcomes in a shorter timeframe.
View client stories

Bringing technology, design and business together:

EYwavespace

Using our proven model, based on the Scan-Focus-Act methodology infused withdesign thinking and technology collaboration tools, wavespace works entirely
virtually, in a physical location or a blend of both. EY’s ecosystem of alliances,
technology collaborators and breadth of services means we can convene thetalent and technology that each client needs to get to a solution, faster.
View client stories

Accelerated delivery and team alignment:
wavespace compresses months of stakeholder interactions
into days. Our programs break down organizational silos and align teams so you
can deliver transformation with less friction.
View client stories

A global network
wavespace is a global network of people and physical spaces, but it’s more thanthat. Our wavespace centers work independently as well as part of the global
network, offering maximum flexibility for clients.
View client stories

Page 5 | How will free thinking lead to rethinking the future?

wavespace Experiences

wavespace refers to more thana physical space. Whether inperson or virtual, it’s animmersive experience that isdesigned for you using ourScan-Focus-Act model anddesign thinking.

We can design and host wavespace Experiences entirely
virtually, using our network of permanent physicallocations, or a blend of both. However it is hosted,wavespace Experiences are structured immersive
experiences that we create for you.
Using wavespace, we can respond to a broad set of needs:
Envision the future: Focus on growth, thetransformation agenda and challenges arising from
disruption – helping you to imagine what’s possible
and move your agenda forward.

Enable the future: Build your own innovation engine
to power transformation
Create the future: Business model accelerator tocreate new products and services to drive growthPage 6 | How will free thinking lead to rethinking the future?

wavespace Experiences

What we do
EY wavespace runs interactive,
immersive sessions for teams –virtually, in person or a blend of both.
We have the people, collaboration tools,
technology and a proven approachbased on the Scan-Focus-Act
methodology and infused by design
thinking. All of this helps us to achieve
the right outcomes for you.

Approach and objective

Example deliverables

SCAN the challenge ecosystem• Market data and insight• Competitor studies• Mega trends• Researchto engage with the full complexityof the issue and explore the rangeof options.

FOCUS on what was learned in
SCAN and what matters to address
the specifics of your challenge.

ACT by design, not by default,
and plan actions that lead you tothe success of efficient and effectivesolutions.

Page 7 | How will free thinking lead to rethinking the future?

• Current state analysis• Target state — blueprints• Strategy roadmap design• Vision• Solution• Design• Prototype

wavespace client quotes“““EY client
VP Fluid Motion and Control Products and Services

Cat Oyler
Vice President, Global Public Health, Tuberculosis,
Johnson & Johnson

Scott Haynes
Director, So Cal/BDS Business Integrator Boeing

“

“

“

Despite being virtual the wavespacesession was highly collaborative andeveryone played their part.

The flexibility and succes of thewavespace workshop has been ourbest virtual experience so far.
EY clientHead of Culture & People Strategy

Page 8 | How will free thinking lead to rethinking the future?

wavespace accelerated our project now,
we’re closer to our vision of a world
without tuberculosis.

Our collaboration with wavespace has
resulted in real insight and innovation.
We are building the foundations for
success for the next 100 years.
Lee Dawson
Vice President, Solutions, AB InBev

wavespace helped us to accelerate
our improvements and implement
the steps we needed to take.

wavespace allows you to start theright conversations sooner andcome to the endpoint, faster.
Debra KingCIO Corteva

wavespace client credentials

Cargill client story - virtual
wavespace

Page 9 | How will free thinking lead to rethinking the future?

Client and EY leaders testimonial

EY has a connected global networkof 28 wavespace flagships
in some of theworld’s most dynamic
and innovative
urban areas
SeattleSan Francisco

San JoseInteractive map

DublinChicagoAntwerp

Toronto London
New York EY Lab Paris
Union Squareand Chelsea

EMEIA satellites

APAC satellites

Atlanta
BermudaCalgaryCharlotte
Costa Rica
DallasLima
Mexico City
Miami
Montreal
Rio de Janeiro
Sao Paulo

Amsterdam

Auckland

Page 10Warsaw
MunichMilanTokyo

Rome
Tel Aviv
Dubai

MadridWith 22 wavespace satellites
AMERICAS satellites

BerlinMitte andKreuzbergTrivandrum

ShanghaiHong Kong
Bangalore
Singapore

AthensBasel
Bucharest
Copenhagen
Edinburgh
London (Canary Wharf)
MumbaiPragueJohannesburg
Sydneywavespace-as-a-service

EY wavespace-as-a-service helps you to design andbuild a capability to drive innovation andtransformation within your organization.

wavespace-as-a-service can be embedded as apermanent part of your business, a standalone longterm service to enable design- thinking andinnovation capabilities in your organization.
Or as part of a series of wavespace Experiences. To
help you unblock key decision points and acceleratedelivery of your program.
wavespace-as-a-service helps drive faster, better
results.

Establish core
mission, vision

Bring to life
wavespace capabilities

BuildRun

SupportTransition

Provideongoing support

Guide and train
your teams“EY’s approach to innovation wasa powerful way to immerse our executives
into how innovation, technology and new
ways of working could improve ourcustomer and employee experiences.
Chief Customer & Innovation Officer, Major US utility

Page 11 | wavespace-as-a-Servicewavespace-as-a-service

At its simplest, wavespace-as-a-service isa long-term series of Experiences, created throughdirect collaboration between client teams andembedded EY wavespace professionals, that occur
at key client decision/sticking points to help unblockand move a project forward.

In its purest form, wavespace-as-a-service enables
design thinking and innovation capabilities asa permanent part of the client’s own business. In
this scenario, waaS helps design, build and operateinnovation centers (physical or virtual) for clients.
To then transition them over time to client staff
or continues to run them jointly with the client.

Page 12 | wavespace-as-a-Service

waaS can be embedded
in a wider engagement,or as a standalone
long-term service tosupport client goals ofbuilding their own
innovation capabilities
internallyHow can financeinnovations transformyour business?

EY wavespace-as-a service in it’s simplest form
Using wavespace-as-a-service, we helped the finance team of a global leadingbanking and financial services organization – located across three continents –to evaluate the power of Cloud, AI, machine learning, robotics technologies.
Over eight weeks, we facilitated rapid collaboration between over 200 people,
bringing together a diverse blend of skills from across the bank – including financechange, IT, and front-line finance people – supported by EY and leading technology
from wavespace.
Together, we worked through ‘pain points’ in key finance processes, assessed thebenefit of the new technology, and created a vision for the future financeorganization. This was powerfully demonstrated through 20 proofs-of-concept.
Early results point to a 300% increase in data-processing capacity, in one-quarter ofthe time, for 30-50% of the cost.

“Outstandingly brilliant. In just ten weeks, we went from “how do we improve finance?” –and a certain degree of scepticism over technology projects – to 20 well thought through ideas
using the cloud. It’s generated excitement among our people, because they can see how to makefinance better, faster and cheaper, and in the process give the business better controls, betterdata quality, and more insightful reporting.

How canutilities power up
customer service?

wavespace-as-a-service in its purest formFor a major US utility we helped bring to life what closer relationships with customers andemployees might look like by building a clickable prototype that demonstrated interactivity
with customers. For example, how might proactive storm alerts, information on power
outages and a customer app that showed the location of technicians working to restore power
enhance the customer and employee experience.
From this experience, the client realized the capability of wavespace was something theyneeded internally, and onsite, to continue to ‘fuel’ the organizations transformation frompower company to a company where power is an experience that fuels all elements of your life
and that every interaction is a positive one.
Through wavespace-as-a-service we designed, and developed the space, mindset andcollaborative tools to reimagine what is possible. From brick-and-mortar space design toworkshop design, the utility now has
a space and capability to continue to fuel their transformation journey.

“EY wavespace was a powerful way to immerse our executives into how innovation,technology and new ways of working could improve our customer and employee experiences.

Come join us

EY wavespace
More than a meeting, more powerful than a workshop,
wavespace is fuelled by people and curiosity.
Bring all of your biggest hurdles, your blue-sky ideas, your burning questions, your most pressing issues.
We’ve got room for them all.
wavespaces are produced by people who have passion for creation guided by purpose. Our curated talent
knows when to talk and how to listen.
Here people can get out of their heads. Up on their feet.

Here we crack open challenges to make what the future demands ofus. Herewe all interact with freedom to design, invent, imagine.
We know when to talk and how to listen. And our collaborations are enriched byleading-edge technology.
Get ready. Your wavespace outcome won’t disappear at the end of the day — the ripples only getbigger.

ey.com/wavespace

Page 15 | How will free thinking lead to rethinking the future?

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