Introducing: Kuroco
The API-centric Headless CMS
Built for developers, by developers

Copyright © 2022 Diverta Inc. All rights reserved.

Issues solved by Kuroco ①

Are you concerned with these issues?

I want to combine the benefitsof multiple companies andservices.

I am having issues withmy current CMS and thevendor could not provide
detailed assistance.

I have concerns about
security…

I want to create personalized
experiences for users acrossvarious devices.

I’ve just been introduced tothe idea of a CMS - but I
don’t know which
resources to use.

I want to link my coresystems with marketing tools
via API.

Issues arise as your project scales in size. To give your customers the bestexperience possible, these issues need to be addressed consistently.

Kuroco is a powerful tool that can help you overcome all these challenges, and more.
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Issues solved by Kuroco ②

With Kuroco, you can overcome all the following challenges:

Planning Phase

Development Phase

Rapid Growth Phase

Expansion

Lack of vision・Indecision

Too many man-hours spent

Operational efforts

Breaking Down the Expansion

・Difficulties building your own CMS・Keeping your usual environment
・Switching between GitHub and your CMS
・Having to change the backend as a result ofUI changes

・Delays on large pages
・Vulnerability checks with every update・Unknown spec details, even after contacting
your vendor

Solution

Solution

Solution

SolutionStart small

Open-dev environment

Ideal for large-scale models

Multi-device support

Security support

Build support

SLA compatible

API management support

・Unclear requirements
・Unnecessary features
・Security-related uncertainties

・Create touch points with customers onvarious devices
・Increase personalization

3What is Kuroco?

What is Kuroco?
A ‘behind-the-scenes’ helper that lets you
deliver the best customer experience possible.

Our API-centric platform lets you deliver content anywhere, without
having to make potentially system-breaking changes to the backend.

Low Cost

You can continue using the programming languages you are used to,

keeping development costs low.

Unlike with a traditional CMS, you won’t be dependent on plugins.
Use whichever features you prefer, whenever you want, as much as
you like.

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Kuroco’s Market Position

Kuroco is highly customizable, and contains many ofthe most common features※ used by enterprises

HighlyCustomizable

C-brandIndividualRCMS
WordPress

Enterprise

DrupalOther Traditional CMSs

LowCustomization

C-brand: a major foreign CMS※enterprise-grade security, compatible with complex approval flows, personalization capabilities, and a high degree of support5Kuroco as a Headless CMS

A flexible headless CMS
can help your businesswithstand sudden changes.
Modern systems require agility to stay effective.
Google searches for the term ‘headless CMS’ have more thandoubled in the past 2 years.

In times of technological disruption, many businesses are beginning
to recognize the importance of flexibility in responding to constantchanges.
6Company Performance

NameDiverta Co., Ltd.

Address

1-1 Central Casa (6F), Kaguragashi, Shinjuku-ku,Tokyo, Japan

Leveraging the power of thelegacy RCMS platform – adapted

FoundedJanuary 17, 2005

Capital73,043,000 JPY

Business

Content Management System Software
Planning, building, operating Internet websites,

for the ‘headless’ methodology

development/research of new Internet services

Used by large financial institutions and listed companies, RCMS
powers some of Japan’s most influential organizations.
Our Partners
Kuroco, our new headless CMS, is building on this success, taking
the platform into the future.

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Kuroco Feature List

Scalability

Kuroco helps your businessexpand into new domains
with its rich array of features

With a broad range of enterprise features and a strong focus on API

Enterprise・Define content structures

・System environments separation

・Flexible API management(staging・production・dev)

・Customizable admin panel

・Approval workflow feature

・Add your own custom functions

・Detailed authentication feature

CRM Functionality

External Systems

・Manage customer information

・Slack notifications

・Define detailed member data・SMS notifications

・Email newsletter delivery

・External system integrations

・Automated email delivery（Salesforce, etc.）

management, our platform greatly reduces the man-hours needed forbackend maintenance.

You can quickly and easily deliver personalized experiences to yourcustomers by leveraging their user data.

E-commerce

Security

・Billing systems integration

・API authentication feature

・Product & SKU registration

・Admin panel IP restrictions

・Order & sales management

・SAML compliant

・Subscription system feature

・IPA compliant (Japan)

8Kuroco Achievements

Let’s build a new ecosystem, no longer tied to the ‘monolith’ CMS

Multiple companies candevelop at the same time

Use any tech stack you like

Personalize & customize

・APIs greatly reduce the time・Create content in your usual dev

・Create content just once andrequired to develop and ship code.

environment using any language!

personalize it for any device.

・Kuroco lets you design and customize

・No need to learn new technology to・Deliver to various customer touch

the API/endpoints directly in the adminbuild a CMS on your own.

points, greatly improving userpanel!

experience!

9Use Cases ①

Unnamed Systems Integrator: Mainly B2B Clients
When clients say "we’re looking for a single product to handle all our customers’ needs" –the solution is to leverage Kuroco’s broad functionality for support!

Planning Phase

Development Phase

Rapid Growth Phase

Expansion

Pay-as-you-go is a fit for projects

Sign up for Kuroco support, and

Add additional services via API as

A separate site can be released

with “few users and a high unit

leave the API setup to us.

needed.

with changes on the frontend,

price per customer".

Kuroco's pay-as-you-go billingoffers a lower total costcompared to billing by thenumber of users.

while using the same database
Integrate with external CRM
services via API for seamlessdata analytics

SupportDatabase use

Member data・CRM integration

Content management functionality

10Use Cases ②TBS Television“We want to be able to display content at high-speeds, even on large sites.”"We need to provide flexible response to new issues or requests that will emerge in the long-term."

Planning Phase

Development Phase

Operational issues may arise with

API-first architecture delivers fast

page view fluctuations due to content

page-loading speed.

updates, etc. Therefore, you need tohave flexible long-term response

Implement a membership site.

Rapid Growth Phase

Mobile app support.

Multi-channel support using API.

Add functionalities easily as
Maximize gains through flexible

Integrate owned media to yourofficial site.

capabilities.

We were looking for a tool thatwould allow us to make
improvements while fixing any
operational issues

Expansion

データベース活用

operational needs change.

support.

SupportMember data・CRM integration
Content management functionality

11Comparison with Other Platforms

Receive accurate data from direct sales. Flexibly support a wide variety of devices.
The longer you use Kuroco, the better your product will become.

CostSecurity

Start free, pay-as-you-go

TraditionalCMS

WordPress

Functionality

SupportFeature-rich,Expansion by API

Full support plan
available

Tends to be all-in-one
platform, expensive

Typically free to start, but
customization is expensive

Open source,
security exploits

Plugins required(often paid)

Multi-Device

Easy to Install

Compatible withvarious devices

Best for enterprises
needing customization

Full support often
available

Often compatible
only with one
template

Typically built-in
installation method

No support (opensource)

Requires different
plugins

Little setup timerequired12Kuroco vs RCMS (Legacy Platform)

Kuroco users
・Want to display content on
multiple devices.

Traditional CMS users
・Don’t want to build the frontend

WordPress users
・Want to release their site quickly.

from scratch.
・Tend to be concerned with short・Want to link with existing orinternal company services.

・Lack the resources for frontend
integration.

・Want to develop a system with afocus on UI/UX.
・Want designers, engineers, writers
to focus on their own tasks.
・Are looking for an enterprise-・Don’t need to integrate with othersystems.
・Don’t need to work withother companies.

term operation of the site.
・Want to build a small site, wherescalability is not a concern.
・Expect one person to manage
everything.
・Want to use a familiar tool.

friendly CMS.

13Division of Services

Each team can focus on their area of expertise

BackendFrontend

External Services・Producer

API
Admin
Panel

Database

WebsiteInternal Services

Mobile AppAPIUpdate

Digital Signage

Google Drive, GitHub,Slack, database, etc.

ClientExternal System

Traditional CMSAdmin panel

Database

Smart SpeakerWebsite14Our Vision of Service Support

We don't want to make a business out of developing systems.
We want to focus on how we can support that process
Our previous service policy

Our new service policy

Build a web system

Focus on your business needs first

From web design to coding and system construction,

Official release on Aug. 2021

Develop new partnerships

Kuroco provisioning

Develop API for external integrations

we offer an all-in-one service (incl. server＝management)

Launch promotion campaign
Scope already focused on
Extensive documentation（Technical writing）
Kuroco user focus

Although the solution provided is complete,

Support service system maintenance＼ Policy change／

the cost and contractual constraints often
prevent us from providing additional value tocustomers

Kuroco optimization

Concentrate on productdevelopment
Incorporate user feedbacks

As a result, our business goal is to increase the opportunities for using Kuroco.
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Support Service ①

We optimize support based on each phase of your business’s growth
Analysis Phase

Development Phase

Operational Phase

Sales support

Premium Support

Operational Support

For Web Development and Systems Companies

We will assist you with proposals
and estimates for using Kuroco.
※ In principle, we do not create the proposals

for operations staff

We will handle inquiries regarding frontend development, HTML/JS, best practices, andKuroco's operations and specifications. Frontend implementation requests are also available
upon request.

We will be happy to answer any questions
you may have after development.
※ If we are unable to provide an internal※ This service is offered primarily to our partners.

response, a general response may be
Estimated reply in 1 business day

Technical Support
For Web Development and Systems Companies・System Administrators

We will handle inquiries regarding frontend development, HTML/JS, best practices, andKuroco's operations and specifications. Frontend implementation requests are also available
upon request.
.

provided.
※ For explanations of terminology andother companies' services, we will provide
links to reference pages, etc. as a generalrule of thumb.

Fee calculated as 6% of your monthly Kuroco※ We can assist with simple admin panel operations.

132,000 JPY / 30 days

Estimated reply within 1 day(pay-as-you-go) bill

※ While we will reply in time, we cannot guarantee urgent

264,000 JPY / 30 days

Estimated reply within 4 hours※Estimated reply within 1 business day, min cost

requests will be resolved within that time-frame.

396,000 JPY / 30 days

Estimated reply within 1 hourof 66,000 JPY / 30 days

※ Discount system available for customers requiring little
maintenance from our staff over time (at our discretion)

Or,

Standard Support
For Web and Systems Companies・Internal Systems Staff

Fee calculated as 15% of your monthly Kuroco(pay-as-you-go) bill.

We only accept inquiries about Kuroco-related operations and specifications.

※Estimated reply within 4 hours, min cost of
132,000 JPY / 30 days

※ We can assist with admin panel requests※ We cannot guarantee urgent requests will be resolved on time.

99,000 JPY/30 days

Estimated reply within 4 hours※ Discount system available for customers requiring little

165,000 JPY/30 days

Estimated reply within 1 hour

maintenance from our staff over time (at our discretion)

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Support Service ②

Ongoing Support Offered by All Diverta Staff
All phases
Ongoing Service Development Support

Standard Support

We will handle inquiries regarding frontend development, HTML/JS, best practices, andKuroco's operations and specifications. Frontend implementation requests are alsoavailable on request.

We generally only accept inquiries
about Kuroco-related operations andspecifications.

Priority Request

For Web Developent and Systems Companies・System Administrators

If there's a feature you want to see
implemented in Kuroco, you can request
it be developed as a priority※ This service is offered primarily to our partners.

2,640,000 JPY / 3 months
Estimated reply within 1 business day※ Depending on our product roadmap
and other factors, we cannot guarantee
the implementation of requested ordesired features.

Our team of in-house professionals can provide themost accurate and reliable support.

DirectorWeb Designer

Frontend Engineer

Coder

Backend Engineer

Infrastructure Engineer17

Pricing System

Kuroco Uses a Pay-as-You-Go Model

API Request$0.46/1,000 hits

Freeup to $12/monthCached​
API requests$0.37/10,000 hits

Computing$CDN Transfer​

0.0001$/1000 ms

Email

1.00

$

0.10/5 GB/100 emails

File Storage$0.50/1GB

You only pay for what you use. Our economical pricing helps you maximize utility while minimizing cost

Media site with 1M views /mo：33,000 JPY/mo​

Examples:※ Assuming 1MB transfer per pageused

Active membership site with 1000 members：22,000 JPY/mo​※ Assuming that transfer amount and cached API requests mainly※ Assuming that email transmissions and API requests are mainly used

※ Tax is included inprice18

Implementation Steps

Standard Plan - Introduction (Example)

PlanningDevelopment

Rapid GrowthExpansion

Kuroco account is available for development

Kuroco(Diverta)

ClientProduction company

Management company

Specs

Estimate

Selection

Understandthe specs

API
DesignPay-as-yougo estimate

ContentstructureAPI
designContentinput

Understandthe specs

API
designSite development

Operational support
Zendesk・Support Site・Slack Community

Operation

Operation

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Contact Us

NameAddress

EmailDiverta Co. Ltd.
1-1 Central Plaza (6F), Kaguragashi, Shinjuku-ku, Tokyo (PostalCode: 162-0823)

business@diverta.co.jp (Sales Team: Sunada, Yoshio, Kuwano)20

Try Kuroco for Free

Consult with us about yourspecific use case

For More Information

DemoInquiry Form

Kuroco Official Website

https://kuroco.app

https://kuroco.app

https://kuroco.app