IMPACT TARGET 01

Creating a Future for
Future Generations Together

IMPACT TARGET 02

Creating Happiness for
Individuals
The second theme addressed with regard to our impact was the happiness of individuals.

The first theme examined when considering our desired impact was the future for future

Our everyday lives have somehow become a burden. We are restricted by what is considered

generations. Climate change moves closer to robbing us of our future and destroying thesocial etiquette, we face feelings of internal conflict as a result of our interpersonal relation-

global environment every minute, and addressing this crisis must take priority above any ofships, and we suffer from social disparities that do not reflect differences in abilities. Trapped

our other desires. In light of this crisis, MARUI GROUP seeks to provide options for contribut-by the confines of our current society, we all desire to break these chains and create a society

ing to a decarbonized society and fostering circular economies, both elements of a green

in which every individual is empowered to be themselves. To help move us toward such arecovery. We thereby aim to help preserve a global environment that will allow future genera-society, MARUI GROUP offers support for individual preferences and self-actualization fromtions to live without fear for the future (see page 26).

the perspective of finance, investment, and consumption (see page 40).

OUR IM PACTIMPACT TARGET 03

Creating Platforms forThis is MARUI GROUP’s declaration ofits quest to co-create positive impacts withyounger and future generations.

Co-Creation

Realizing our desired impact will require us to create platforms for co-creation.
The society that MARUI GROUP envisions is not something that we canachieve by ourselves; we must build an ecosystem that moves us toward thisgoal through co-creation with individuals who share our ideals. By sharing its
current corporate assets, namely its physical stores, EPOS cards, IT, andemployees, with partners outside of the immediate organization, MARUIGROUP looks to produce innovation through co-creation (see page 68).

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Co-Creation of Positive Impact with Younger and Future Generations

WHAT IS OUR IMPACT?
In May 2021, MARUI GROUP announced impact targets based on three themes. Thisannouncement constituted a new declaration by MARUI GROUP that describes the clear
direction it will take as a company to realize the future it envisions for 2050.
Our impact refers to how we change and influence society. Some may wonder why MARUIGROUP decided to emphasize its impact in this manner. We believe that corporate value
entails creating harmony between the interests and happiness of all of our stakeholders andgrowing the intersection of these interests and happiness. MARUI GROUP has defined six
groups of stakeholders, each of which seeks different interests and happiness. Monetaryinterests can include the salaries paid to employees, the dividends issued to shareholders, theprices at which products are sold, and costs for business partners. Each of these monetaryinterests could be seen as being in opposition with the others. Happiness, meanwhile, is not
something that can be measured monetarily. Rather, happiness is a value shared among allof humanity, and there is thus a great deal of overlap between the happiness of individuals in
differing stakeholder groups.
Impact has been framed as a new perspective for gauging interests and, the more difficult,quantifying happiness. Based on this perspective, we have defined three impact targets: creating a future for future generations together, creating happiness for individuals, and creating
platforms for co-creation. These targets were defined based on consideration of how we canbring about meaningful changes for stakeholders and for society as well as the desires ofstakeholders that we are able and eager to fulfill.
By accomplishing these impact targets, MARUI GROUP will harness the power of business tobuild a world that transcends dichotomies and thereby contribute to the creation of a flourishing and inclusive society that offers happiness to all.
Interests and Happiness Sought by Stakeholders (Hypothesis)
Customers

Investors

Business partners
Non-monetary interests(i.e., happiness)

Communities
and Society

Employees

Future generations

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Monetary interests

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Co-Creation of Positive Impact with Younger and Future Generations

WHY FOCUS ON
FUTURE GENERATIONS?
MARUI GROUP is unique in its placing future generations among the stakeholder groups itemphasizes. This new stakeholder group was introduced in 2019 when we unveiled MARUIGROUP’s 2050 Vision, our long-term vision for 2050. The introduction of this stakeholder groupwas symbolic of our commitment to help contribute to the realization of a sustainable societythat emphasizes well-being by promoting co-creation with future generations.
In his book, The Good Ancestor: How to Think Long Term in a Short-Term World, Australianborn, U.K.-based philosopher Roman Krznaric describes a need to move away from shortsightedness to adopt a longer-term perspective by posing the question of whether we canbecome “good ancestors.”
This question is more pertinent today than it has ever been in the past. Humanity has grown toa point whereby the impacts of our culture, economy, and lifestyles have surpassed the abilityof the global environment to repair itself, triggering a crisis that threatens our very survival.
The first horseman of this crisis is climate change. It has even been said that climate change
is symbolic of how we are extracting resources from the future.
Recognizing this threat, members of the current generations have launched nation-level campaigns to pursue sustainability. A number of companies have joined this cause, listing theenvironment or the earth among their stakeholders. However, this raises the question, if theearth or the environment is a stakeholder, to whom exactly does that refer?
What we are fighting to protect is not the earth itself, it is the people of the future who will
live on this planet. It could thus be said that the stakeholders whose interests we should
actually be looking to serve are future generations. This is the reason why MARUI GROUP
has chosen to place future generations as the sixth member among the stakeholder groups
on which it focuses.
Rather than preoccupying itself with the question of if it can become a good ancestor, MARUIGROUP is acting based on the commitment that it will be a good ancestor.

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Customers

Business
partners

Investors

Forward-Looking Investments

MISSION

IMPACT TARGETS

Contribute to co-creating a flourishingand inclusive society that offers
happiness to all

01 C reating a Future for
Future Generations Together

Stakeholder
Value

02 Creating Happiness for Individuals
Communities
and Society

Employees

Retailing

FinTechVISION 2050

03 Creating Platforms for Co-Creation

Harnessing the power of business to build
a world that transcends dichotomies

Future generations

Values—Governance Emphasizing
Six Stakeholder Groups

Vehicle—Business Model Merging Retailing,
FinTech, and Forward-Looking Investments

Direction—Impact Targets

MARUI GROUP’s Goal

MARUI GROUP’ S DIRECTION
Goals for MARUI GROUP

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The future direction for MARUI GROUP can be seen in its mission and its vision. These clearly

The decision to define the three impact targets on which we will focus going forward was meant todefined objectives have attracted various partners desiring to engage in co-creation with us. At theclearly present the goals toward which MARUI GROUP will work to both internal and external stake-same time, however, we have seen cases in which we have faced difficulty when actually attempt-holders. On the following pages, you will find a detailed look at our efforts with regard to each ofing to develop businesses with such individuals, despite their sharing our mission and vision. We

our three impact goals—creating a future for future generations together, creating happiness forrealized that this difficulty was a result of a lack of clarity with regard to our goals.

individuals, and creating platforms for co-creation.

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