Copyright © Station Digital Media, Inc. (Station) 2024 All rights reserved.

Mobile World Congress

Barcelona 2024

August Lopez
CEOStation Digital MediaKDDI Affiliate

AI-enabled SuperApps drive the Customer
Experience on the Software-Defined Journey
Protected and Confidential1

Life Transformation

Software Defined Vehicle

Unifying the Customer Experience for OEMs.
1st & 3rd Party Feature and Service integration
with Common Platform, Data, and UX

AI-enabled SuperApps drive the Customer
Experience on the Software Defined Journey,transforming my lifestyle and mobility.

KDDI Platforms form the backbone of SDV.
Content, Services, & Unified Profile acrossVehicle, Phone, and Enterprise

Copyright © Station Digital Media, Inc. (Station) 2024 All rights reserved.

SuperApp2

Consumer Experience, DX, EV, Software
Defined Vehicle, AI, etc.

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How do OEMs deliver for today’s Customer?

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Huge Platforms &Backend Integrations
Internal Teams
Learning New
Outsourced SMEs,Consultants & Devs

Copyright © Station Digital Media, Inc. (Station) 2024 All rights reserved.

THE TRADITIONAL OEM PATH

High Cost,
Slow to Market
4AI-enabled SuperApps can become thebackbone of the Software Defined Journey

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Solving for the Next Generation

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SUPERAPPS
The next Global App Framework.

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An OEM SuperApp is not the same“one app to rule them all”

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OEMs unify 1st and 3rd Party Functionality
with common payment, profile, and data

Copyright © Station Digital Media, Inc. (Station) 2024 All rights reserved.

Depth instead of Breadth8Native Feature Templates
Template
Configuration
Template
Configuration

Mini Program Development CenterPayments
VehicleRegionMini-Programs
SDK
Mini Program

Customer
Segmentation

Mini Program

SSO

Copyright © Station Digital Media, Inc. (Station) 2024 All rights reserved.

OEM SuperApp Framework

Analytics
Mini Program91. Reduce operating costs
2. Native CX quality
3. React quickly to customer needs with new features and technology
4. Global governance with Regional flexibility for unique local needs
5. Secure access to IOT sensors and customer data for 3rd party
developers
6. Generate and retain unified 1st party customer data to power AI

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OEM SuperApp Objectives

10Mini Apps sync functionality across Phone,Vehicle, and Cloud Services

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Supporting the Software Defined Vehicle• WHAT DO AUTOMOTIVE
OEMs FACE TODAY?

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CUSTOMERPLAN & GO

1

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THE SOFTWARE DEFINED JOURNEY

12

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1 PLAN & GO

Predictive Push, Adaptative POIs and Destinations

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1 PLAN & GOGet in and Go. Profile and Content Follow Me.

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CUSTOMERPLAN & GO

1ARRIVE

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THE SOFTWARE DEFINED JOURNEY

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Copyright © Station Digital Media, Inc. (Station) 2024 All rights reserved.

2 ARRIVE

MiniApps for EV Charge, Payments, and Points

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CUSTOMERPLAN & GO

1ARRIVE

2OEM
3 EVALUATE

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THE SOFTWARE DEFINED JOURNEY

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3 EVALUATEYour Customer Visualized. Next Action.

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3 EVALUATEHMI Usage Data Completes the Funnel

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CUSTOMERPLAN & GO

1ARRIVE

2OEM
3 EVALUATE

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THE SOFTWARE DEFINED JOURNEY

4 ACT & RETRAIN
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4 ACT & RETRAIN

Native Feature Templates
Template
Configuration
Template
Configuration

Mini Program Development Center

Payments
VehicleMini-Programs

RegionSDK

Mini Program

Customer
Segmentation

Mini Program

SSO

Copyright © Station Digital Media, Inc. (Station) 2024 All rights reserved.

AI Applications Built for the OEM, by the OEM

Analytics
Mini Program21

How do we get there?

KDDI gives the OEM the ENGINE to be thetrue owner of 1st Party Data

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• WHAT DO AUTOMOTIVE
OEMs FACE TODAY?

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SUPERAPPCXAIContent Streaming to
EV Data, OTA, andSoftware Integration

Launch Globally withLocalized Management
tools

Industry Leading CXbuilds successful dataand transactions

Generate OEM 1 st Party
Data to build OEM AI
Applications

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SDV

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Please talk to this guy!

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THANK YOU

Björn Qvarsell

bjorn@kddia.com
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