25th

Anniversary

KEIO UNIVERSIT Y SHONAN FUJISAWA CAMPUS

MESSAGE

Messages by the Executive Committee Members

Celebrating SFC's 25th Anniversary

Takeshi Kawazoe｜Dean, Faculty of Policy Management25, 50, 75, 100 years…. each anniversary has its own meaning. The significance ofeach grows as the years go by, but I feel a special meaning with the 25th Anniversary,a time when those involved in the beginnings of SFC depart, and the first batch of
graduates take over as the new core in the society. Leading the world under the bannerof education reform is SFC’s attribute, and our unceasing quest. That may make itneeded for the graduates to come back with the spirit of 1990. Incidentally, Yukichi
Fukuzawa's speech of 1896, "Keio’s Mission", was made 38 years after the University’s
establishment. We may likewise need "SFC’s Mission" in the years to come.

SFC Embarks on a New Journey

Jun Murai｜Dean, Faculty of Environment and Information Studies
SFC was established in 1990 delivering Keio University’s message to the future, andthis year we are celebrating our 25th anniversary. Opening new and cutting-edge
diverse academic fields, SFC has served its mission of designing the future of Japanand the world through the efforts of over 20,000 alumni, current students and faculty
and staff members. I would like to extend my sincere appreciation to all those involved
with SFC. Projecting further out to the future, SFC embarks on a new journey in 2015.

Vision and Mission of SFC
Graduate School of Media and GovernanceYasushi Kiyoki｜Dean, Graduate School of Media and Governance
A quarter century since 1990, SFC is in the stage for realizing an important mission
to re-create and lead our society to the path of development. Today’s social changes,
technological innovations and environmental changes are important research
directions through international collaboration. The Graduate School of Media andGovernance establishes Vision and Mission that will become the new core of graduate
school research and education, and try to transmit and develop those Vision andMission globally. We will proceed with international collaborations for nurturingleaders combined with research and educational activities for achieving a "global
system" integrating social rules and technology.

Strive for a Platform to Bring in New Values

Yoshinori Isagai｜Executive Director, Keio Research Institute at SFC
SFC stands today at a quarter century. We have arrived at the advent of knowledge byadopting "Identify Problems and Find Solutions" and the interaction of diverse peoples.
Keio Research Institute at SFC launched in 1996. Its contribution to the society asa platform of innovation has been promoting the synergy of Industry-GovernmentAcademia. It is our utmost wish to challenge the designing the future of the next
generation with all of you here today, with the aspiration that continually changing isnever changing. May we ask your continued support as we step forward.

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Toward Excellence: Giving Hope and Inspiration
for the Future
Hiroko Komatsu｜Director, Faculty of Nursing and Medical Care

While we celebrate SFC’s 25th Anniversary, we must also face Japan’s social change
not seen elsewhere: "declining birthrate–aging population–rising death rate". As we all
expect to be promised a safe and sound future, compiling, integrating, and generating
new knowledge and technology will come into demand. SFC is the base station for
this. Since establishment in 2001, the Faculty of Nursing and Medical Care has been
nurturing individuals to globally lead a "Care Concept", aiming at the well-being of all
people. SFC’s 25th Anniversary in 2015 and "Keio’s Hundred Years of Nursing Care" in2018, at each milestone we endeavor in newer compiling, integrating, and generating
to achieve "A New Care Concept" that opens doors to hope and inspiration of the
future.

My Thoughts for SFC's 25th Anniversary

Toru Takebayashi｜Dean, Graduate School of Health Management
As SFC celebrates the 25th Anniversary, the Graduate School of Health Management
celebrates the 10th Anniversary. We are entering the second stage of our growth asa graduate school, and launching a degree program in public health which prepares
students to handle global health issues, and upgrading of Certified Nurse Specialist
courses to provide high-level nursing care. Not only technology and knowledge, buteverything is changing rapidly today, making it increasingly difficult to predict where
the world is heading. While holding high expectations for SFC for the next 25 years, weat the Graduate School of Health Management are driven to be at the forefront of bothresearch and application in our expertise.

SFC's 25th Anniversary and the Youth of tomorrow
Kazuo Aida｜
Headmaster, Keio Shonan Fujisawa Junior and Senior High School

Our school is located at the southwest end of the campus, and serves as the terminalfor "Keio Junior and Senior High School-mae" bus line. As the only combined juniorand senior high school among co-ed Keio schools, we boast a multi-cultural settingof many returnee students and international faculty members. 30 classes and60 homeroom teachers provide an ideal learning environment to approximately
1,200 students. Established 2 years after the two faculties at SFC, we will soon
be celebrating our own 25th Anniversary, and in 2019, students graduating from
Yokohama Elementary School will continue their studies here. It is my hope that in thelush greenery of the campus, talented youth grow to design the future.

Our Mission is to Lead the Way
Jiro Kokuryo｜SFC Vice-President

Over the 25 years, SFC has defined a brand-new culture that seeks out and fosters
infinite new possibilities. Researchers and students from diverse fields have crossed
borders to develop methodologies and organizational cultures that pave way tosolutions never before reached. Society has gradually come to recognize this academic
disposition, and today high school students and other examinees are starting to set
their sights to SFC. It is my earnest wish that SFC continues to give people hope as "aplace to go for answers".

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TIME TABLE
10:30 － 12:00
12:20 － 12:45
13:00 －
13:00 － 14:00
13:00 － 16:00
13:00 － 14:00
14:30 － 15:30

25th Anniversary Commemorative Ceremony (Theta Bldg.)
Miraisozojuku SBC (Institute for Designing the Future – Student
Build Campus) Ridgepole-raising Ceremony (East Colony)
Mochi (rice cake) Pounding (in front of bronze statue of Keiofounder Yukichi Fukuzawa)
Garden Reception (in front of Student Build Campus Pavilion)※ Special event for guests
Local Sports Festival (Arena, etc. inside the Gymnasium)
Health Care Symposium (Omega Bldg. Room 11)
Let's move our bodies! － Fujisawa Plus Ten Program －Anniversary Symposium "SFC Entrepreneurs" (Omega Bldg. Room 11)
Homecoming Day Event (Omega Bldg. Room 11)

16:00 － 17:00"Now, 15 years after graduation, the SFC 7th Graduating Class discusses
what lies ahead for Japan over the next 15 years"

17:30 － 19:30

Homecoming Party (Student Cafeteria) ※ For members only

About 19:00

SFC 25th Anniversary Commemorative Fireworks (around Gulliver Pond)

Photo Exhibition: Looking back at SFC's 25 Years through Photographs (Lobby of Theta Bldg.)

SFC 25th Anniversary Logo
The official logo of SFC’s 25 Anniversary was selected
through public advertisement and was designed by SFC
alumni Kohei Tsuji. The blue color in the backgroundsymbolizes SFC’s nature and the circle, triangle and square
stand for the strength of creating future. Not being afraid of
failing, being ambitious to face new challenges, combining
different fields of research to create new values – these are
the characteristics of SFC as part of Keio University. These
characteristics are expressed by Keio University’s red andnavy blue as well as yellow as it is used for Keio’s logo, twocrossing fountain pens. Furthermore, for the "25" the font"futura" was used, which is Latin and means "future". Thislogo was made imagining SFC’s activities and its future
successes resulting from its proactive spirit.
Kohei TSUJI (Faculty of Policy Management–Class of 2011,
Graduate School of Media and Governance–Class of 2013)

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EVENTS
12:20-12:45 at East Colony ｜ MAP

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Miraisozojuku SBC (Institute for Designing the Future ‒Student Build Campus) Ridgepole-raising Ceremony
The "Miraisozojuku - Student Build Campus plan" describes the conceptof students, faculty members and staff joining forces to plan and become
involved in building a residential education and research facility with their own
hands in the East Colony of SFC. Student Build Campus is a challenging yet
characteristic project for SFC and is an expression of SFC’s efforts to build a"Studentmade Campus of the Future".
Please come and join us for the ceremony of ridgepole-raising, a memorable
moment, in which we pray for the development and success of Miraisozojuku.
The ceremony will be accompanied by a Taiko-drum performance by childrenof the Endo Area, Shinto rituals as well as Mochimaki (tradition of tossing ricecakes in order to bring good luck).
※ Please use the wooden steps at the north of Alpha Bldg. to get to the East Colony.

13:00- In front of bronze statue of Keio founder Yukichi Fukuzawa ｜ MAP

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Mochi (rice cake) Pounding
The local community of Endo will pound Japanese rice cakes. In theoccasion of the 25th Anniversary please enjoy freshly pounded mochi.

Lobby of Theta Bldg. ｜ MAP

9Photo Exhibition

Looking back at SFC's 25 Years through Photographs
Take a look back at 25 years of SFC.

The banner and SNS illustrations for SFC’s 25th Anniversary were
designed by SFC alumni Haruka Aramaki.
The design is supposed to express SFC’s atmosphere as if you canalmost hear happy voices of people enjoying themselves shouting"yeah!", "whoohooo!" and "wow!".
Haruka ARAMAKI(Faculty of Environment and Information Studies, Class of 2012,
Graduate School of Media and Governance, Class of 2014)
http://harukaaramaki.tumblr.com/

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EVENTS
14:30-15:30 in Omega Bldg. Room 11 ｜ MAP

Commemorative Symposium "SFC Entrepreneurs"
SFC aims to develop students into revolutionary leaders who can identify and create solutions to problems in society.
SFC Alumni, who embody entrepreneurial spirit and are always the first to become active, talk about SFC and thefuture of today’s society.

Coordinator

Jiro Kokuryo
Vice-President of Keio University, Professor of Faculty of Policy Management
Professor Jiro Kokuryo, Vice-President of Keio University, is concurrently a professor at the Faculty of Policy
Management. He joined Keio in 1993 as an associate professor at the Graduate School of Business Administration,
where he was appointed professor in 2000. He served as Executive Director of the Keio Research Institute at SFC(2005-2009) and Dean of the Faculty of Policy Management (2009-2013), before being appointed Vice-President forInternational Collaboration and Education in 2013.
Vice-President Kokuryo graduated from the University of Tokyo in 1982 and acquired a Doctor of Business
Administration (1992) from Harvard Business School while an employee of Nippon Telegraph and Telephone
Corporation (1982-1993). His major publications in Japanese include "Open Architecture Strategy," Diamond Inc.
(1999), and "Business Strategy in an Onymous Economy," Nikkei Publishing Inc. (2013).

Speakers’ Profiles

Daisuke YANASAWA
Faculty of Environment and Information Studies, Class of 1996
CEO of KAYAC Inc.
In 1998 Daisuke Yanazawa founded KAYAC Inc. together with a friend he knew since University days. As Kamakura’s
only company whose stock is listed on the stock exchange, KAYAC Inc. is spreading their original contents overwebsites, smartphone applications and social game market from their Kamakura office. Based on the philosophy of
being a "Fun Corporation", KAYAC Inc. is always challenging itself to create a new style of business with a uniquehuman resource management system (On-a-Roll Salary System, Smile Points Salary System, All-together Human
Resource Department Plan) and working style (On-the-Move Office).
Eriko YAMAGUCHI
Faculty of Policy Management, Class of 2004
Chief Design Officer of MOTHERHOUSE
After an internship at an international organization in Washington, Eriko Yamaguchi entered the Master’s Program of
the Development Studies at the Graduate School of BRAC University in Bangladesh. After she lived in Bangladesh for
two years she moved back to Japan and founded MOTHERHOUSE, driven by the strong wish to create a brand whichconnects developing countries with the rest of the world. Currently bags and miscellaneous fashion goods, which aredesigned and produced in Bangladesh and Nepal, are sold in over twenty shops in Tokyo and other cities. She wasnominated as Young Global Leader (YGL) in 2008.
Kazuhide SEKIYAMA
Faculty of Environment and Information Studies, Class of 2005
Graduate School of Media and Governance, Class of 2007
Board member and Representative Executive Officer of Spiber Inc.
In 2002 Kazuhide Sekiyama chose Keio University’s Institute for Advanced Bioscience in Tsuruoka Town, Yamagata
Prefecture as base for his research and started his research regarding human-made spider silk in September 2004. To
realize his research project he entered graduate school. While still being enrolled as Ph.D. student he founded Spiber
Inc. in September 2007 together with a friend he knew since his university days. His company aims to industrialize its
product as world-first of his kind in cooperation with industrial, academic and governmental institutions.

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16:00-17:00 in Omega Bldg. Room 11 ｜ MAP

Homecoming Day Event"Now, 15 years after their graduation, the SFC 7th Graduating Class
discusses what lies ahead for Japan over the next 15 years"
Members of SFC's 7th Graduating Class (Class of2000) join SFC faculty members and current students
to talk about what lies ahead for SFC and Japan overthe upcoming 15 years of SFC.
★ Everyone is welcome!

Speakers

Takeshi Kawazoe Dean/Professor, Faculty of Policy

Management

Jun Murai

Dean/Professor, Faculty ofEnvironment and Information
Studies

Heizo Takenaka

Professor, Faculty of Policy
Management

Masaru Tomita

Professor, Faculty of Environment
and Information Studies

And 6 other young faculty members

Around 19:00- Gulliver Pond (Kamoike) ｜ MAP

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SFC 25th Anniversary
Commemorative Fireworks
Enjoy watching fireworks illuminating the night sky at SFC’s 25th
Anniversary.

14:45-15:05 in Theta Bldg. ｜ MAP

9Aki Matsuri Event Youichi KITAYAMA(Member of the group "The Gospellers") gives a mini live concert.
Youichi KITAYAMA
Faculty of Environment and Information Studies, Class of 1998
Kitayama was born on February 24th, 1974. Since December 21st, 1994, he is a member ofthe music group "The Gospellers", which made their breakthrough with the single hit number"Promise". After their debut, The Gospellers had numerous hit singles like "Eien towa ni",
"Hitori", "Hishikuzu no machi", "Mimoza" and more. They celebrated their 20th stage
anniversary in 2014. Besides their music career as a group, members of The Gospellers
also engage in other widespread activities like writing songs for other artists, working as
producers and starting through as solo artist. They are known as pioneers for Japanese vocal
groups and released songs all over Asia. Since 2012 Youichi Kitayama is working as special
guest lecturer at the Faculty of Environment and Information Studies.
Official Website:
Gostudio http://www.5studio.net/

GosTV http://www.gospellers.tv/index.html

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EVENTS
13:00-14:00 (Registration starts at 12:40) at Omega Bldg. Room 11 ｜ MAP

Health Care Symposium"Let's move our bodies! － Fujisawa Plus Ten Program － "The more people in Fujisawa City start working out, the healthier they will be.
We introduce you to a new program (Plus Ten Workout), focusing on Fujisawa
City, Keio University and Fujisawa Hoken Iryo Zaidan. Please come and join us!

What to bring/what to wear: Writing tools, sports clothing and drinks
Lecturer
Profile:Yoshinobu SAITO
Ph.D in Health Management (2014)
Researcher, Keio University Sports Medicine Research Center

Local Sports Festival
13:00-14:00 (Registration starts at 12:40) at Arena inside of Gymnasium ｜ MAP

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The Evolution of "Tag"?!

Trial lesson of the tag game as a sport at SFC(Capacity: up to 50 people)
No matter your age or gender or if you are active in sports or not, the tag
game is for everyone, which is what makes it appealing. The rules are very
simple, but you have to use your brain to win the game. Take the chance andjoin us together with your family!

What to bring/what to wear: Sports clothing, indoor sports shoes and drinks
Instructor Profile:

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Keisuke OHSAKI
Graduate School of Media and Governance, Class of 2013
Keisuke Ohsaki is a manager of astore club. He also is the current vicepresident of Yamanashi Pref. Tag Sports Federation.

14:30-16:00(Registration starts at 14:10) at Fitness room in Arena inside of Gymnasium ｜ MAP

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Mama Dance Program!

Looking good and having fun dancing!
(Capacity: up to 25 people)
As soon as someone takes a trial lesson and merges himself into the beatmost people react like "It is so much fun!" or "I want to dance more!" andstart taking lessons regularly. We would like you to experience that dancing
means working out while having fun, so please come to our dance session.
Let’s sweat together and have fun!

What to bring/what to wear: Sports clothing, indoor sports shoes, towel, drinks
Instructor Profile:

Ryusuke KAGAYA (stage name: LAG)
Faculty of Environment and Information Studies, Class of 2014
After graduation Ryusuke Kagaya started his career as a professional dancer, loves toperform and besides working as a dance instructor and choreographer, he focuses on the
expansion of dance activities in cooperation with Fujisawa City.

14:30-16:00 (Registration starts at 14:10) at Arena inside of Gymnasium ｜ MAP

Special Olympics"Make your heart barrier-free!" － Let's do sports together!
－ Floor hockey for people with or without disability － (Capacity: up to 40 people)
Students of the SFC Tokairin Lab and the Special Olympics Organization
Kanagawa Pref. organize a ﬂoor hockey game!
With the cooperation of SFC Tokairin Lab and the Special Olympics
Organization Kanagawa Pref. university students join in the fun of floor
hockey!

What to bring/what to wear: Sports clothing, indoor sports shoes and drinks

8SFC 25th Anniversary Commemorative
INFOR
M
ATION
SFC25周年記念式典・イベントマップ
INFORMATION Ceremony and Events Map

Campus Map

SBC Pavilion
Garden Reception

Student Cafeteria (South wing)
Homecoming Party

Gulliver Pond (Kamoike)
Fireworks
in front of the bronze statue of
Keio founder Yukichi Fukuzawa

Mochi Pounding
First Aid

Ω (Omega) Bldg. Room 11

Taxi Stand・Health Care Symposium・Commemorative Symposium・Homecoming Day Event

A (Alpha) Building: Main Building
Ω(Omega) Building: Main Lecture Hall 1
Μ (Mu) Building: Shonan Fujisawa Media Center (Library),
Shonan Fujisawa Information Technology Center (ITC)Σ (Sigma) Building: Co-op and Cafeteria

κ (Kappa) Building: Classrooms and Research Labs

1F Faculty and Staff Cafeteria (Faculty Club) "Tablier",
Cafeteria ''Lady Bird'', Keio Co-op Storeε (Epsilon) Building: Classrooms and Research LabsB1F Student Cafeteria (Co-op Cafeteria)

ι (Iota) Building: Classrooms and Research LabsStudent Lounge (Subway)

ο (Omicron) Building: Classrooms and Research Labs

Gulliver Pond (Kamoike)λ (Lambda) Building: Classrooms and Research Labs

Seminar Guesthousesθ (Theta) Building: Main Lecture Hall 2

ν (Nu) Buildings: Research Labs

Δ (Delta) Building: Research Labs

Z (Zeta) Building: Research Labsτ (Tau) Building: Graduate School of Media and Governance Building,Ofﬁce of Research Development and Sponsored Projects

Tennis Courts

Ψ (Psi) Building: Clubhouse

Bus Terminal
North Gate Security OfﬁceΦ (Phi) Building: Clubhouse

26 SBC Pavilion

Γ (Gamma) Building: Gymnasium

27 Bronze statue of Keio founder Yukichi Fukuzawa

Sports Ground (for University)
Sports Ground

Planned site of Miraisozojuku (Institute for Designing the Future)
East Colony

<Facilities/Equipment>
Parking

AED
Men s Restroom
Women s Restroom
Multi-purpose Restroom
Pay PhoneΓ Gamma Bldg. (Gymnasium)
Local Sports Festival

Parking

East Colony

East Colony
Miraisozojuku SBC

Planned site of Miraisozojuku (Institute for Designing the Future)
Wooden Steps to the Siteθ (Theta) Bldg.
・Ceremony・Photo Exhibition

North Gate

Place to view broadcast ofCommemorative Ceremony atθ Building:･Ω(Omega) Bldg

（Ω11 ／ MAP）

Food･Student Cafeteria (Co-op Cafeteria)（Open Hours: 11:30‒13:30 ／ MAP）･Faculty and Staff Cafeteria (Faculty Club) Tablier

／ MAP

）

･Cafeteria Lady Bird

（Open Hours: 11:00‒18:00 ／ MAP）･Keio Co-op Store（Open Hours: 11:00‒14:00 ／ MAP）･Student Lounge (Subway)（Open Hours: 11:00‒15:45 ／ MAP）（closing

For guests with childrenKeio Daigaku
Mae Bus Stop･Nursing Room（ο14 ／ MAP）

Multi-purpose restrooms in areas below are furnishedwith baby seats and baby chairs:･Baby seats and baby chairs･Baby chairs only（εBldg. 1F ／ MAP）（θBldg. 1F ／ MAP）（τBldg. 1F ／ MAP）Contact: Keio University Shonan Fujisawa Campus Office
TEL： 0466-49-3418

E-mail：sfc25jimu@sfc.keio.ac.jp