Report of KU-UNIVIE Joint Grant Program
Section 1
Project title:
Project coordinator (KU)
Name
Position
Faculty, department
Project coordinator (UNIVIE)
Name
Position
Faculty, department
Period of project
Project location

For events*1(e.g. workshops,seminars, symposia)

Approx.
number ofparticipants For otherexchange
activities (such as
researcher visits andonline meetings) *2

Co-Creation for Service Innovation using the Digital Design Thinking
ApproachProf. Dr. Yoshinori Hara
Professor
Graduate School of Management
Prof. Dr. Dimitris Karagiannis
Head of Research Group
Faculty of Computer Science, RG Knowledge Engineering
From: 01.07.2023
To: 10.03.2024
KU: UNIVIE: 

Other:[KU] Faculty members: 7[UNIVIE] Faculty members:
Other institutions: 21

Students: 10
Students: 3

Others:Others:*Please attach a participant list if possible. (the list will NOT be publicized)[KU] Faculty members: 2[UNIVIE] Faculty members:
Other institutions: 1

Students:
Others:1Students: 3
Others:Report Workshop I (Vienna July 2023):
http://owncloud.omilab.org/s/kBlmd9djngjBdE1

Results Project: http://owncloud.omilab.org/s/zDY4RK9MC4Kf59H
If applicable: URL at which
project outcomes can beSpecial Lecture “Business Modelling and Design” by D. Karagiannis atviewed (e.g. workshop
Kyoto University (Kyoto March 2024): https://www.gsm.kyotonotifications/programs/reports,
u.ac.jp/en/event/324922/
evidence of academic papers
published or otherwise madePublication: “How Digital Twins for Design Thinking Support Innovativeavailable, etc.)
Business Models, by D. Karagiannis, The Kyoto Economic Review, 2024,
Volume 198, Issue S, Pages S123-S14
https://www.jstage.jst.go.jp/article/keizaironso/198/S/198_198.S9/_article/char/en
Please submit digital files (such as JPEG or GIF files) of the photographs
If available: Photographs with used in your report as attachments. The size of each image should be approx.
captions
4MB, so that it can be used for printed materials. Please ensure that none ofthe photographs submitted will cause any issues relating to portrait rights.
*1*2

Please enter the number of participants for each event.
Please count each individual participant once only, even if they participate multiple times.

Section 2
Summary of the project (approx. 200 words)
Japanese hospitality and the value put on service competence and cultural experience led to the creationof the concept and framework known as “Japanese Creative Services”. Such services are considered valueadding and have a meaningful role in diverse creative fields, such as natural, cultural, and historical
domain of the Japanese lifestyle. Professor’s Hara [KU] research and expertise is focused on thesustainability and scalability of advanced cases of Japanese Creative Services toward the global market.
When considering global service enhancement of this kind of service with a strong local context anddependency, it is important to reach a common understanding of notions, and concepts between the variety
of service providers, stakeholders, and the consumer, to ensure the most authentic knowledge andexperience transfer. The Digital Design Thinking approach was chosen to tackle this complex task by
employing the expertise of Prof. Karagiannis [UNIVIE] in working with the Scene2Model tool totransform the haptic visualization of innovative hospitality services into digital scenes and models thatcan be further enhanced with information so that the knowledge transfer between the stakeholders from adesign thinking workshop is maximized. Two Digital Design Thinking workshops for Service Innovation,with a focus on hotel hospitality, have been conducted. One in Vienna, and one in Kyoto, both involving
faculty members and students.