API-driven partnerships
End UserMarket environment
 The business landscape is changing, with more diverse
customer needs and a global demand for services. It's crucialfor enterprises to adapt the changes and offer services rapidly.

BusinessConsumer

Business modelService offering KDDI empowers the enterprises in their transformation journey
by offering APIs that support for swift service creation anddelivery.
 In particular, KDDI promotes the partnerships with global
enterprises across various B2C and B2B industries.

Enterprise… and moreValue KDDI is expanding the API offerings in three categories:
Messaging (e.g., SMS, RCS), Advanced Communication(e.g., 5G network slicing), and Value-added (e.g., KYC,Carrier billing).
 KDDI aims to standardize APIs with high global demand
within the GSMA Open Gateway initiative.
 At MWC2024, KDDI showcases our existing 'KDDI Message
Cast' service for 'Messaging’ as well as upcoming broadcast
industry use cases for 'Advanced Communication' and sports
industry use cases for 'Value-added' services.

API offering
Messaging

SMS

RCS

Advancedcommunication
Quality on
DemandEdge
Discovery

Value-added

KYC Carrier AI AR CDPbilling

GSMA Open Gateway APIs and Original APIs

API-driven partnerships in Broadcast
End UserMarket environment
 Enterprises in the broadcasting industry face issues ininfrastructure preparation and staff management, such as
the need for stable video transmission through wired cableinstallation, and the long working hours required at relay
and editing sites.

Broadcasting station

Service offering

Value

Enterprise KDDI will offer APIs that provide features like 5G network
slicing for bandwidth assurance and connectivity to nearby
MEC servers, facilitating wireless video broadcast and realtime editing operations.

Broadcast equipment
manufactures

Quality on DemandAPI offering

Wireless technology
streamlines on-site operations.

UseCases

Advancedcommunication

Cable-freeOperations
Messaging
Edge
Discovery
Real-time Editing

Real-time editing with MEC

Value-added
Quality onDemandEdge
Discovery

GSMA Open Gateway APIs and Original APIs

Messaging Serviceー KDDI Message Cast (KMC) ーService overview

Strengths

 KMC is the service that delivers A2P SMS to mobile phones
using phone numbers.
 A2P SMS is gaining traction as a valuable alternative forcommunication between business and end user, replacing
traditional phone or email.
 KDDI offers this service beyond Japan, reaching 7.5 billionplus end users globally.
Use Cases
Authentication

Important andUrgent NoticeReminders andAlerts

Two-factor authentication
using phone numbers.

Communication withcustomers in emergencies.

Preventing no-shows,non-payments,non-renewals,
and non-submissions

ContentEngagement

Surveys

New ProductAnnouncements
and Campaigns

Improved survey
response rates.

Promote the use of new
products,campaigns,
and coupons.

Nurturing through thedistribution of useful
information.

 Functionality
 Supports long messages(up to 660 characters) Compatible with RCS
 Integration with Salesforce(for domestic Japanese distribution.)

 Quality and Reliability
 High delivery rates and fault tolerance
through direct carrier connections
 Avoiding AIT risks
 Phishing fraud risk reduction
through common code usage
 High-quality operations and maintenanceAPI-driven partnerships in sports
End UserMarket environment
 Enterprises in sports industry are considering ways to enrich
the spectator's journey, aiming to attract new fans andelevate profits.
 They’re strengthening efforts to increase fan engagement byoffering personalized services to meet diverse user needs.
Value Use-cases include APIs offering that adds values, such as
KYC, Carrier billing, AI, AR, and CDP to applications. Thesecan support for making new touchpoints with fans andelevate the watching sports experience.

Fans/spectators

Watching live
broadcast

Watching gamein stadiumService offering
Enterprisesports industry

API offering
Use
Cases

Value-added

New viewing
experience becomes areality through AR.

Your favorite player’s
highlight isautomatically createdby AI and served as
NFT on APP..

Personalized couponsissued based on
customer data.
All transaction can bedone from the stadiumseats.

Messaging

Advancedcommunication

KYC Carrier
billing

AI

GSMA Open Gateway APIs and Original APIs

ARCDP