Duracell U.S. Operations, Inc.
For more than half a century, consumers have trusted Duracell for their battery needs. TheDURACELL brand has been ranked as one of the most powerful brands in the world. As aresult of hard work and expense, Duracell is now amongst the world’s leading battery
makers and battery brands. Through the eBay VeRO program, Duracell seeks to protectthat hard-earned trust.
This page is intended to educate eBay users about Duracell’s intellectual property rights, including its
trademarks, service marks, trade dress, and copyrights. This includes, for example, Duracell’s rights
in the copper-and-black trade dress that appears on the company’s batteries. Duracell’s intellectual
property may not be used by others without Duracell’s written permission. Duracell does not permit
any of its intellectual property to be used on eBay.
Trademarks and service marks are protected under United States and international trademark laws.
Anyone who uses Duracell’s trademarks or service marks without Duracell’s written permission may
be breaking the law. The manufacture, distribution, and/or sale of counterfeit Duracell products isillegal and subject to criminal prosecution. And, the unauthorized use of Duracell trademarks inconnection with even “genuine” DURACELL battery products may infringe Duracell’s trademark
rights.
Textual, photographic, and audiovisual works produced and published by Duracell or its licensees orauthorized retailers are protected under United States and international copyright laws. Duracell’s
copyrighted materials include photographic images, item descriptions, packaging designs, and claim
statements. Anyone who reproduces, copies, or displays those materials without Duracell’s writtenpermission may be breaking the law and may be liable for copyright infringement.
Duracell regularly monitors the Internet, including auction sites, to protect its intellectual property
rights. When Duracell finds unauthorized use of its intellectual property in an auction or listing oneBay, it will ask eBay to remove it.
Some manufacturers of consumer electronic products include DURACELL batteries with theirproducts. These batteries are marked with the words “not for retail sale” or “original equipmentaccessory.” Batteries have a limited shelf life, and Duracell cannot control how batteries outside ofits control are stored and used by those manufacturers or subsequent purchasers. Consequently,
Duracell does not authorize the repackaging and resale of those batteries, and those batteries are notcovered by Duracell’s retail warranty. US Customs restricts the importation of those batteries unlessthey are suitably labeled, and when Duracell finds those batteries being misrepresented in an eBay
auction or listing, it will ask eBay to remove it.
From sellers:
Q: Can I use Duracell’s logo or other images owned by Duracell to make my auction listing moreappealing?

A: No. Regardless of whether the batteries are “genuine,” use of Duracell’s logos or images implies
that your listing is approved or authorized by Duracell. Duracell cannot condone the use of its logos
or images in that way.
Q: Why was my listing ended?
A: Your eBay listing or auction was removed for one of two reasons: either because we believe thatthe item being sold is counterfeit or because the listing infringes Duracell’s intellectual property
rights.
Q: Why does Duracell care if I sell a single unauthorized Duracell product?
A: Duracell has devoted time and effort to develop and maintain a reputation of providing trusted
products. When purchasers or users of counterfeit or unauthorized products are disappointed by thequality of a counterfeit or unauthorized product, that reputation suffers. When you have worked aslong and hard as Duracell has, you cannot take chances like that.
Q: Why didn’t Duracell contact me directly before reporting my listing to eBay?
A: Due to the volume of auctions or other third-party uses that Duracell targets for removal, it wouldbe impractical for Duracell to contact each eBay seller individually. From buyers:
Q: Can Duracell verify the authenticity of merchandise for sale on eBay?
A: Due to the large volume of Duracell products sold on auction websites, we cannot verify whether
individual products on these sites are genuine. We recommend buying Duracell products only fromauthorized retailers. You can find authentic Duracell products at duracell.com and in reputable drug
stores, markets, department stores, warehouse stores, and office supply stores.
Q: How can I determine if an item is not authentic or may not conform to Duracell’s quality
standards?
A: Certain indications that a product sold on eBay may not be authentic or may not conform toDuracell’s quality standards include: (1) the packaging looks fake or unprofessional; (2) the batteries
are not wrapped in original Duracell packaging; (3) the products are wrapped in clear plastic
wrapping or unlabeled packaging; and (4) the product photographs appear to come from anotherwebsite and do not appear to be a photograph of the actual product being sold.
Q: Are Duracell products sold on eBay covered under Duracell’s warranty?
A: Duracell’s warranty cannot be honored if you are not the original retail purchaser or if you havenot purchased products from an authorized Duracell retailer. Original equipment manufacturer(OEM) Duracell products (which may be marked “Original equipment accessory” or “Not for retailsale”) are not covered by Duracell’s retail warranty.