CASE STUDYInveniem

Inveniem Leverages Azure Native
Qumulo Scalable File Service toPreserve Clients’ Intellectual Property
and Bring Their Stories to Life
Inveniem, founded in 2014, is an archiving and content curation company thatworks with well-known recording artists, athletes, brands, and actors to ﬁnd,organize, preserve, protect, and monetize their artifacts and history. Theirphilosophy is “Your Past Is Your Future™, and it sets the tone for how they
approach working with clients. Using archival and their proprietary technology
platform, these treasures that once sat in warehouses, boxes, or a manager’sofﬁce are safeguarded to help connect clients more deeply with fans. Inveniem’s
imprint and reach has grown during the last decade through word of mouth as
they advise clients on what to do with their physical and digital content.
Storage cost and performance problematic as client demand shifts
Inveniem has amassed hundreds of terabytes of data engaging with its
clients—the data is stored long-term or short-term, both on-prem and in thecloud, as ﬁles are organized and then returned to the client in some cases.
While their client data ﬂuctuates, with some projects scaling between 40 to
200 terabytes, the need for dependable, scalable, cloud-based storage
does not.

Inveniem, an archiving and content
curation company working withrecording artists, athletes, brands,
and actors to ﬁnd, organize,preserve, and monetize theirartifacts and history adopted Azure
Native Qumulo Scalable File Service.
Making this choice, they have cloudﬁle data management and storage
that scales and gain valuable
results, especially for IT andcustomer support.

Inveniem considered Azure Files ﬁrst but struggled to predict costs. Many costs
contributed to their storage charges: on top of costs for the storage itself, there
are costs for ﬁve different transaction categories. When Inveniem assessed theiractive, more data-intensive projects, a lack of cost predictability was tricky.

● Incomparable bandwidth: Qumulo
provides unmatched ﬂexibility andbandwidth to support Inveniem’s
new ﬁle transfer solution, Media
Shuttle. With hundreds of dataterabytes, Media Shuttle transfers
large ﬁles to a private Azure
Native Qumulo service that scales
as ﬁles and data increase.

Performance was another issue. “As we scaled, we ran into bottlenecks when
multiple clients’ data was transferred at the same time,” explained Guy
Paddock, Chief Technology Ofﬁcer at Inveniem. The system throttled, and evenwhen they dispersed storage between different Azure Files tiers, theyexperienced delays and bottlenecks. It took several days to ﬁle a support caseand gain clarity on a performance issue, sometimes putting Inveniem’s work on
hold or creating client dissatisfaction.

● Real-time analytics: Qumulo
analytics support more predictablestorage costs, help reduce IT andcustomer support overhead forInveniem, and provide IT withclear insights to reduce time spent
on data throttling issues.

They needed a storage solution that could easily and dependably deploy,manage, and scale with their fast-growing, unstructured, cloud-based ﬁle data.
By adopting Azure Native Qumulo Scalable File Service, Inveniem gained cloudﬁle data management and storage services at scale, in one solution. Using thisnew service, they:● Simpliﬁed workﬂow for all ﬁles:Having Azure Native Qumulo
Scalable File Service as thestorage warehouse that feeds
containerized workloads,
Inveniem’s asset management
system and storage applications
can easily handle the ﬁll workﬂow
for hi-res and low-res client ﬁles.

● Gained simple, predictable storage costs for their business● Reduced their IT and customer support overhead● Delivered unmatched bandwidth for hundreds of terabytes of data for
their newest large ﬁle transfer solution, Media Shuttle. Media Shuttle
sends large ﬁles directly to a private Azure Native Qumulo service thatscales with utilization spikes.
● Gained deeper visibility of their 200+ terabytes of data with real-time
analytics● Saved the technology team hours of time per week not having todiagnose throttling issues.

©2023 Qumulo, Inc.

|info@qumulo.com

Inveniem

CASE STUDY“It’s so much clearer how we’re using our storage and all of our pain points withcloud storage went away. Qumulo is fundamentally better at helping us manageand protect our clients’ ﬁle data and will support our long-term needs.”– Guy Paddock, Chief Technology Ofﬁcer, Inveniem

Qumulo simpliﬁes workﬂow for hi-res and low-res client ﬁlesInveniem relies on Azure Kubernetes Service to run Docker containers that include hot storage
applications like their content management system. The workﬂow transfers a client’s content to hot
storage through containers, and then the application ingests and reads the ﬁle.
“When we ingest 10 or 20 terabytes of data, and conduct client reviews, we want them to preview thecontent and not have to wait as a hi-res ﬁle takes time to download,” shared Paddock.
Now, having the Azure Native Qumulo Scalable File Service act as its storage warehouse and feedingthe containerized workloads, Inveniem’s asset management system or other hot storage applications
can read and write the original ﬁle, transcode a low-res version of it, and save both the low- and hi-res
version to Qumulo for future reference and use.
Flex-to-need storage adjusts with Inveniem project demands
As Inveniem manages client content projects, and storage needs that change from fast to slow, hot andcold, the Azure Native Qumulo Scalable File Service can support all of it. It allows them to provision
what they need, when they need it, and scale incrementally.
It’s this type of forward-looking perspective from Qumulo, anticipating customer needs before theyrealize them, plus listening to key challenges and quickly addressing them, that Inveniem appreciates.
This type of setup also makes it easier for them to allocate costs to their clients.
Learn about Azure Native Qumulo Scalable File Service and how you can deploy it from the Azure
portal to store and manage unstructured ﬁle data in the cloud by reaching out to azure@qumulo.com.

©2023 Qumulo, Inc.

|info@qumulo.com