FOR IMMEDIATE RELEASE: 2022/10/31

White Jack Project Phase 4'EBHS Life' launched; New health indicator~ Predicting relative life expectancy based on the results of health check-ups and lifestyle habits,
prom oting health m anagem ent and im proving the health of consum ers ~M3, Inc. (Headquarters: Tokyo, Japan; CEO: Itaru Tanimura; URL: https://corporate.m3.com/;“M3” below) has launched a service using “EBHS (Evidence Based Health Score) Life: Ebisu Life,” ahealth indicator that predicts a person's life expectancy and health score based on the results of healthcheck-ups and lifestyle habits, as the fourth phase of the White Jack Project, an initiative aiming tomaintain health from the stage before the onset of disease.
By promoting consumers health behaviors through EBHS, EBHS will work with businesses,
including companies engaged in health management and medical institutions aiming to improve thelifestyle habits of their examinees, to promote corporate health management and consumer healthimprovement.
1． About “White Jack Project”
In addition to "treatment after the onset of disease," which has been M3’s main businessdomain and for which it has provided many related services, the M3 Group is expanding its focus tothe "field of pre-disease and preventive medicine" and will develop and promote various measures
under the name of the "White Jack Project."
The fourth phase, EBHS Life, aims to contribute to the promotion of health and disease
prevention for consumers from the stage of pre-symptomatic state by visualizing and indexing healthconditions in an easy-to-understand manner, thereby realising M3's mission from a more upstream
level.
2． Main contents of EBHS Life and future initiatives
Health check-ups ('medical check-ups') are conducted by companies in accordance with theOccupational Health and Safety Law, and eligible employees undergo a medical check-up once ayear. The number of people subject to specific health guidance, whose lifestyle needs to be improved
as a result of the medical check-up, is increasing every year, and it is reported that approximately
5.22 million people were subject to this guidance in FY2020. 1 However, only about 20% (22.7%)1 of
those eligible for specific health guidance are actually receiving health guidance, so initiatives to

1 Ministry of Health, Labour and Welfare FY2020 Status of implementation

guidanceof specific health check-ups and specific healthhttps://www.mhlw.go.jp/stf/seisakunitsuite/bunya/newpage_25882.html

motivate health behaviour are considered essential.
“EBHS Life” is a new approach to health indicator scores that scientifically predicts an
individual's relative life expectancy using health examination and lifestyle data and quantifies theirhealth status based on these values. By scoring life expectancy, it is expected to have a stronger
impact on consumer’s health awareness and behaviour change than conventional health indicators.
The calculation of life expectancy is based on a machine learning algorithm built on medical
papers with a high level of evidence. The algorithm was developed under the supervision of Yusuke
Tsugawa, Associate Professor at the UCLA School of Medicine and Graduate School of Public Health,from a medical statistical perspective.
Comment by Yusuke Tsugawa"The probability of living a long and healthy life fluctuates with the accumulation of various
daily activities such as diet, exercise, sleep and alcohol consumption. EBHS, which I became anadvisor for, aimed to create a simple indicator to recognise your own health status by estimating yourlife expectancy based on the results of your health check-up and lifestyle input. The creation of thealgorithm reflects the results of high-quality research and we will continue to improve its accuracy
through data collection. We hope that the widespread use of EBHS will help as many people aspossible to maintain and improve their health and reduce healthcare costs in the future."
Initially, the service will concentrate on companies focusing on health management andmedical institutions working to improve the lifestyle habits of their patients. In the future, the service
will also be offered to individuals in partnership with consumer-oriented services.
<Specific examples of partnerships>● General companies: true health management is possible by calculating EBHS for eachcompany or department and implementing the PDCA cycle for improvement● Health insurance associations: verification of the causal relationship between EBHS and future
health care costs; improvement of health insurance finances by improving EBHS
● Medical institutions, including health check-up facilities: feedback on the results of thecomprehensive judgment of the physical examination by EBHS. Suggestions for improvement
are also implemented● Life insurance companies: development of new services, such as preferential rates and healthenhancing insurance● Fitness clubs, etc.: linking services for members with EBHS to support consumers in improving
their healthIn the future, services will be added from time to time based on the results of “EBHS Life” toprovide advice on how to improve individual health and recommendations for medical examinations.
The new health indicator EBHS provides an opportunity for everyone to easily andcomprehensibly understand their own health status and improve their behaviour autonomously.
Through EBHS, M3 will support people's efforts to improve their health from the point of pre-diseaseand prevention, aiming to realize M3's mission of “Making use of the Internet to increase, as much aspossible, the number of people who can live longer and healthier lives, and to reduce, as much aspossible, the amount of unnecessary medical costs.”■ About Yusuke Tsugawa
Associate Professor, University of California, Los Angeles (UCLA) School of Medicine and Graduate
School of Public Health (Health Policy and Management); Director and Physician, Japan Health andPolicy Institute; PhD, Harvard University. Author of: 'The Economics of Cause and Effect' (coauthored with Makiko Nakamuro), No. 1 'Best Economic Book' in 2017; 'The World's Easiest Textbook
on Health Policy'; 'The Ultimate Diet, the Simplest and Most Scientifically Proven in the World'; 'TheBest Cancer Treatment Found by Thorough Comparison of Medical Research Around the World' (coauthored with Satoru Osuka and Noriyuki Katsumata); ‘Health Rules,’ etc.

■Report image■ 'White Jack Project' image