ternuocnetssfirYourbaby sting food istawith good ant.
tvery imporKewpiesodFoybaBgnirNurtu

Good tasting food nurtures
something very important...

The sense of taste nurtures
the healthy body and mind.
Tasty baby food develops baby s taste buds. By making great useof ingredients natural ﬂavor, Kewpie prepares delicious and delicately
ﬂavored baby food, hoping babies would start to enjoy eating.
Baby food nurtures babies healthy mind and body.
That s why Kewpie considers baby food as the nurturing food.

Good Taste is the foundation of growth.
Baby food is the ﬁrst chance for your baby to taste a delicious meal.
This food becomes the foundation of his growth.
Provide babies safe and delicious food ―that is the common passion which Kewpie and mothers share.
Kewpie is manufacturing baby food, wishingbabies healthy growth... juse like every mother.

12

Babies develop chewing skills by eating baby food.
Through eating baby food, babies practice chewing. Chewing food properly
is one of the fundamental factors of a healthy lifestyle and healthy growth.
To encourage baby s chewing training is one of the reasons why we aremaking careful considerations to the textures and the sizes of the ingredients.

Baby food forms the emotional bond
between a baby and his family.
When a baby smiles, mom and dad smile back.
When mom and dad smile, a baby smiles back.
The time spent eating a delicious meal together develops
a bond between a baby and his family.
The healthy body, the kind heart, and the strong family bonding
nurtured in the childhood would be a baby s life time treasure.
Delicious meal is the lifetime gift that parents
can give to their baby.

Babies enjoy eating with their eyes as well.
Kewpie also values the appearance of the products.
We make our baby food colorful and appetizing
with the natural colors of the ingredients.

34

Guidelines to feed your infant baby foodSupervising Editor: Ms. Chiharu Tsutsumi (Doctor in Health Studies, National Registered Dietitian)
The weaning period is the transitional stage from feeding breast milk or formula to feeding meals
for small child. It s very important to encourage babies independence by stimulating their eating
functions and appetites.

Suggestednumber of meals
Methodof feeding
Aims forthe meal:
Appropriate
texture:Suggested amount for each serving:

5Ⅰ

Grains (g)ⅡEnd of the Weaning Period

At 5-6 Months Old

At 7-8 Months Old

At 9-11 Months Old

At 12-18 Months Old

Meals once a day → twice a day

Meals twice a day

Meals 3 times a day

Meals 3 times a day

Depending on your baby sdevelopment, start with one
spoon per day.
Continue giving your baby asmuch breast milk or formula as
he wants.

Your baby can now get into a rhythmwith eating two meals a day.
Gradually increase the variety ofingredients, letting your baby enjoy
different tastes and textures.

Encourage your baby to have 3meals a day, making a rhythmof meals.
Have an enjoyable mealtime
with the family.

Keep up the routine of 3 meals
a day as part of your baby s
daily life.
He will start to enjoy eating byhimself using ﬁngers.

Food should be smoothenough that your baby
can mash it with histongue

Food should be softenough that yourbaby can mashusing his gums.

Food should be softenough that your baby
can chew withhis gums

Food should be wellmashed and smooth(texture similar to yoghurt).

(texture similar to tofu).

Start with smooth baby
porridge.
Also, try some mashedvegetables.
Once your baby has got used
to these, try some mashedtofu or mashed white ﬁsh, etc.

Rice porridge 50〜80 g(texture similar to banana).

Rice porridge 90 g,
soft rice 80 g

(texture similar to meatballs).

Soft rice 90 g, rice 80 g

20〜30 g30〜40 g40〜50 g10〜15 g

15 g

15〜20 gor Meat (g),10〜15 g15 g

15〜20 gor Tofu (g),30〜40 g45 g50〜55 gEgg yolk 1〜1／3 whole egg

1／2 whole egg

1／2〜2／3 whole egg

50〜70 g

80 g

100 g

Vegetables,
fruits (g)Ⅲ

Fish (g),or Egg(hard boiled),or Dairy (g)products

Enter your baby s weight and height into the pediatric growth
Guidelines
charts, and ﬁnd out if he is on the growth curve or not.
for･･･
growth*Referred from Japanese Ministry of Health,rate
Labour & Welfare Guidelines 2007 on breastfeeding and weaning.

Start of the Weaning period*The quantities given above are just suggested amounts.
Adjust the meal portions depending on your baby s appetite, growth rate, and development.

6

Infant feeding guidelines
Atthestage
5-6 months*The age given here is just a guideline;
it differs with each baby.

Cooking Tips:

Menu Tips:

1 Cook food until it becomes like a

1 Start with 1 spoon of rice

2 Try to utilize the ingredients

2 Once your baby is used to this,

3 Serve food at body temperature,

3 Add protein such as white ﬁsh fromthick soup.

sbyBatelopmen
Dev

Your baby will be
rolling over andgrasping thingsin his hands.

Start from one
spoon of baby food.
Up until now, you ve been feeding your baby breast
milk or formula milk. Now it s time to start feeding
your baby some baby food. It would be a completely
new experience for you and your baby, so relax andenjoy this together. Feed baby food to your baby
once a day for a month, then increase it to twice aday.

7

natural ﬂavors when cooking.

Your baby may
have some frontteeth by then,but he can’t chew
yet.

Your baby will
want to playwith you.

An example of baby
food a baby of this age
can chew:

so that it s easier for your baby to eat.

add some vegetables.

1 month after the starting of baby food.

Mealtime Tips
Put the spoon on yourbaby s lower lip.
Scoop a little amount of
the baby food with the tipof the spoon, and gently
place it onto your baby slower lip. Wait for him totake in the food with hisupper lip. If your baby
doesn t close his mouth,
gently push up his lowerjaw.

Don t press the spoon to thebaby s upper lip or upper jaw.
Your baby can t practice
taking in and swallowing thebaby food if you press it tohis upper lip or upper jaw.

It should be well mashed and smooth.
(texture similar to yogurt)

porridge, which is easily digested.

Gently take the spoon out of
the mouth in a horizontal direction.
Once your baby has closed
his mouth, take out thespoon in a horizontal
direction. He may push out
the food with his tongue,
but don t panic. Just scoopit up and give it to him
again.

Don t insert the spoon deep
into your baby s mouth.
This would interrupt your baby
from learning how to use hislips and tongue to take in thefood.
Also, the risk of harming thethroat with the spoon
increases.

8

Infant feeding guidelines
At
thestage
7-8 months*The age given here is just a guideline;
it differs with each baby.

Cooking Tips:

Menu Tips:

1 Soft enough to be mashed

1 Try to use various ingredients,

by an adult's ﬁnger.

byBa

2 Cut food in small pieces.

pmentevelosD
Expressions
are becoming
more complex
and varied.

Bottom 2 front
teeth come through,followed by top 2
front teeth.

Your baby is using his tongue
for chewing, and wanting

9

ﬂavours to your baby s food.

3 Give 2 meals a day.

3 Use a variety of ingredients.

Widen the variation of menus.

Mealtime Tips
Your baby isgetting more andmore active andlearning to sit
well.

An example of baby
food a baby of this age
can chew:

to try new ﬂavours.
He will now be getting even more interested in food.
Get into the routine of giving your baby 2 meals aday.

and cook well balanced menus.

2 Gradually increase the kind of

It should be soft enough to be easily
mashed by a ﬁnger, spoon, or by thebaby s tongue.

Let your baby relax and enjoy
meals in his high chair.
Use a high chair once yourbaby can sit on his own.
His feet should rest on theﬂoor or a footrest to
support him to sit up
straight. This will help yourbaby use his jaw andtongue correctly.

Don t insert the spoon deeper
than the middle of the baby stongue.
Inserting the spoon too
deep makes it difﬁcult forthe baby to take in food.
Also, the risk of choking
increases in this way.

Place a spoon on the bottom lip,and take it out horizontally.
First, put the food on the tipof the spoon. Gently place
the spoon on your baby slower lip, and wait for him totake food into his mouthusing his upper lip. Then
take out the spoon
horizontally.

Follow the baby space when feeding.
Let your baby eat at hisown pace, not mom s.
Wait until his mouth to be
empty before giving him
the next spoonful.

10Infant feeding guidelines
Atthestage
9-11 months*The age given here is just a guideline;
it differs with each baby.

Cooking Tips:

Menu Tips:

1 The food should be as soft as bananas.

1 Consider a nutritional balance of

2 Cook foods so that your baby can grasp

2 Try to include ingredients such as

3 Adults and babies can share food

3 Make the menu colorfulwith his hands and feed himself.

telopmen
DevsbyBa
Your baby isstarting to saywords such as“Ah, ah” and“Mama”.

Your baby is now able tochew relatively harder foods.

Front teeth
are comingthrough.

Your baby ispulling himself up
and “cruising”
along furniture.

An example of baby
food a baby of this age
can chew:

Let your baby practice to chew with his gums. The
texture is very important, since either too hard or
too soft food could make him to swallow withoutchewing. Make the rhythm of taking 3 meals a day,and enjoy mealtimes with all the family members.
It should be soft enough that yourbaby can mash using his gums.
(texture similar to banana)11

if it s seasoned lightly.

three meals.

lean ﬁsh and liver to make sure
your baby gets enough iron.

to encourage your baby s appetite.

Mealtime Tips
Arrange food so that your baby
can choose on his own.
Prepare baby food on one
tray to encourage him tochoose which food to eat
by himself. This will help
develop your baby sdesire to eat.

Check your baby s eating
posture.
Your baby is now starting to
eat on his own. Adjust achair so that his hands
reaches the table, his feetare supported by thefootrest, and he can leanslightly forward to eat.

Let your baby eat freely
with his hands.
Babies learn the texture offood by touching it with
their hands. Make rice balls
and steamed vegetablesticks for them toencourage eating with theirhands.

Check the hardnessof food.
Your baby can t yet eat
hard foods which he can tchew by himself. Babies
often spit out the foodwhen it is too hard, so
make sure the food has an
appropriate texture.

12Infant feeding guidelines
Atthestage
12-18 months*The age given here is just a guideline;
it differs with each baby.

Cooking Tips:

Menu Tips:

1 Gradually make the size

1 Teach your baby to eat rice,

2 Cook food so that your baby can grasp

2 Prepare Japanese food rather

3

3 Prepare some snacks,of ingredients larger.

byBapment
evelosD

Daily life is ina good routine.

Most of your baby senergy and nutritioncome from meals.
Your baby can now chew and swallow food thatremains shape. If he were taking most of hisenergy and nutrition from food rather than breastmilk or formula milk, it s the sign of the completionof the weaning period.

13Molars arecoming through.

Baby is learning
to walk.

An example of baby
food a baby of this age
can chew:

It should be cooked until it
becomes as soft as meat balls.

it in his hands and feed himself.

While still seasoning the food lightly,add more variation to the taste.

a side dish, and soup alternately.
than Western food.

depending on the baby s appetite.

Mealtime Tips
Talk about the foodat mealtimes.
Your baby will
become a little moreself-assertive. To get
him more interested
in meals, ask him
things like which
are you going tostart with? andmmm, that s
yummy .

Stimulate your baby sappetite.
Since it s quite important
to encourage your baby sdesire to eat by himself,
allow him to eat with hishands. If you put a spoon in
front of him, he would
naturally get interested inusing it.

Create an environment which
encourages your baby
to try eating by himself.
Adjust the height of chair sothat your baby s feet aresupported by the footrest,
his sitting posture is proper,
and his back is straight.
Also, his elbows should
touch the table when heextends his arms a little.

Say good byeto the baby bottle.
Your baby can start to use
a sipper cup at around12-18 months. Graduallyswap over a baby bottle fora sipper cup.

14

Every single product is made with love

The Manufacturing Process
tsrediening Ingiv
1. Rece

We dedicate timeand effort for thedeliciousness.
To make eggs more ﬂuffy, we change
the speed of mixing in the process.
We remove the extra oil from the deepfried been curd before using it.
We add these kinds of extra processes
to make products even more delicious.

2. Examining IngrWe examine every
grain and every pieceof the ingredient.
Before start manufacturing,
we examine ingredientsusing all ﬁve senses.
Then we use machines todouble-check.

edien

ts

CH

ECK！

5. InspectinDouble ‒ checking
is also done at theﬁnal inspection.

soce

3

The ingredients we use not only
meet the ofﬁcial standards, butalso our original strict standards.
In addition, we make regularvisits to the production sites andmanufacturers of the ingredients
to conﬁrm the quality.

15sing. Pr

Fine products
are made ofﬁne ingredients.

Introducing how Kewpie Baby Food is made.

g andPackaging

When we check the ﬁnal weight
and the condition of each product,
we double checkagain with ourown eyes andthe sensors.

nd
4. Filling alizing
S
Heat teri
The product is
ﬁlled in containers,
and thoroughly heatsterilized.
Each container is examined for any cracks
or defects twice ‒ ﬁrst by human eyes, thenby sensors. After washing the containers,
baby food is ﬁlled and the products areheat sterilized. The combination of
our special containers and thisprocess actualizes the highquality of products
without using any
preservatives.

Our product developm
entstarts frommothers
real voice.
I want to fe
ed my baby
theseingredients.
I want to tr
y giving my babythis kind ofmenu.
I want a product thatI can
use wherever I am.
Kewpie Ba
by Food isdevelopedby listening
to mothers
voices.

16

Questions and Answers
about our baby foodQ

We answer your questions.

Qody Fo
Kewpie Bab
How come
shelf life
has a longcontain any
if it doesn tes?
preservativ

A

ucts aree our prod
It s becaus
andresuesprsterilized by
rsne
ai
cont
heat, afterd sealed.
are ﬁlled anQA

17

The ﬂavour seems

A

too strong.

Kewpie Bab
y Food has
the indicate
d age grou
pon the sideof thecontainer.
What is thedifference
between ea
ch product?

The indica
ted age gr
ouprelates tothe textur
e andsize of theingredients.
Also, prod
ucts for olderbabies contain morediverse ingredients.
The indica
ted age isjust aguideline,
so pleasechooseones thatsuit your baby.

ﬂavor
redients natural
We utilize the inge, theforereThth.
al broand use the natur
ger than baby
on
strm
see
yma
ﬂavour. The amount offood made at homefood for babies up
bysodium used in ba0
st be less than 20
to 12 months mu
the Independent
toing
ordacc,mg/100g
by theards (establishedBaby Food Standof ourAll.
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fromients differ
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With our sp
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QA

Does one container contain the rightI m concerne
amount ford about theone meal?
nutrition balance.
Since serv
ings differ
from baby
not necess
to baby, on
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e containe
to one serv
baby s apper ising. Depentite and deding on yovelopment,
amount ofur
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Kewpie Ba
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have to wor
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g theon feeding
andw
eaningas a reference.

18