Multilingual Interpretation Services
Case StudyJLR (Jaguar Land Rover) – Interpreting Services for Events

Background

JLR is a prestigious British car manufacturer, well-known for its iconic offroad vehicles andluxury cars. More widely known by its world-famous Jaguar, Range Rover, Defender andDiscovery brands. JLR has been part of the Tata Motors group since 2008.
An integral part of JLR’s operations is the management and delivery of the company’s technical content
to dealers and partners in the field, ensuring they have the latest workshop materials, owner manuals
and urgent notifications. They also need to be able to access and effectively use “TOPIx”, an online
portal with all the technical information and guidance necessary to maintain, service and repair
JLR vehicles.
RWS has a well-established relationship with JLR, providing a variety of language services, including
localisation and interpreting services for a diverse range of content.

TOPIx: Technical Online Platform Information eXchange

JLR

The challenge

JLR

To promote the adoption and effective useof TOPIx, and to gather real-world feedback
about its performance in each market, JLR
delivers in-person technical training sessions
for service technicians and other relevant
personnel in Europe.
To facilitate interactive, two-way communication,
it was decided that these training sessions
should be either provided in the in local languageor accessible to non-English speakers via
live interpretation.

FrenchDutch

SpanishPortuguese

GermanCzech

The solution

Mindful of the specialised and technically nuanced nature of thecontent, six teams of technical interpreters were hand-picked toaccompany JLR staff to each location and support the event witha range of in-person and virtual interpretation services.
Simultaneous interpretation
Presentation sessions

Consecutive interpretation
Hands-on workshop sessions

Video interpretation
Follow-up and discussion sessions

A strong relationship was created during these events, with theinterpreters quickly taking on an essential support role to the JLR teamJLRThe results5© 2022 RWS

JLRHigher comprehension

Technicians and service personnel gained a far better and deeper
understanding of TOPIx functionality and content.

Improved engagement

Training in the local languages delivered greater enthusiasm andhigher participation, as well as improving the understanding andretention of complex information.

Technical insights

Technicians provided real-world feedback on the training sessions
and TOPIx, supporting a continuous improvement process.

Faster technical response

Greater understanding and adoption of TOPIx leads to improved
service outcomes and resolution rates, which boost customer
satisfaction.

Expert knowledge

Dedicated interpretation teams ensure subject-matter knowledge,
terminology consistency and relationships are maintained acrossprojects.

Follow-up training

JLR plans to utilise the interpretation teams again for future
training events.

JLR was extremely pleased with the interpretation services provided by RWS“I wanted to thank all who made the training sessions possible andcontributed to its success. The feedback from our retailers has beenvery positive. Our staff loved the experience and having access to theglobal team. We are immensely grateful for your participation, and wecouldn’t have done it without you.”“The interpreters really stood out in terms of their skills and keeping
conversations moving, not just the words but the meaning andemotions of what was being discussed. Everyone from our side felt
they made a significant contribution to the success of the event.”

JLR

About RWS
RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content
transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring
they are understood anywhere, in any language.
Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our servicesand technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights
into their data and content.
Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With
45+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.
We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top
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Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com ww.rws.com© 2024 All rights reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*. *RWS Group shallmean RWS Holdings plc for and on behalf of its affiliates and subsidiaries.