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INTRODUCTION
ScopeKey findings

REGIONAL OVERVIEW
Cigarette sales declining in 2018-2023 in Western Europe
Western Europe has a high per capita rate for next-generation products
Declining sales expected in Western Europe in the coming years
Growth will slow but remain relatively dynamic for next-generation products
Sales declining everywhere but Turkey in Western Europe in 2018-2023
Italy drives heated tobacco growth, while the UK experiences a disposable vaping boom
Inflation, tax rises, illicit trade and new products depress UK demand for cigarettes in 2023
Strong growth for Swedish-style snus in Norway, but regulation on its way
Dynamic growth recorded by fine cut cigarettes in Turkey over 2018-2023
Strong growth in cigarette sales in Turkey in 2023
Dutch authorities gradually restricting cigarette sales to specialist outlets
Heated tobacco products add the bulk of new sales in Western Europe over 2018-2023
Italy leads heated tobacco and the UK e-vaping, but disposable vape ban looms in the latterFood/drink/tobacco specialists and small local grocers the two biggest channels
Convenience retail leads distribution of cigarettes in Germany
Vape shops, e-commerce and convenience retail lead e-vapour products sales in the UK
Food/drink/tobacco specialists the key channel for sales of heated tobacco products

LEADING COMPANIES AND BRANDS
The competitive landscapes for cigarettes remain extremely concentrated across the region
Major players’ foray into fine cut tobacco not a great success in Turkey
PMI, JTI, BAT and Imperial Brands present across the region
Parliament moving up the rankings over 2018-2023
PMI dominates heated tobacco, while Shenzhen Imiracle Technology leads e-vaping

FORECAST PROJECTIONS
Only Turkey will record unit volume growth in cigarette sales over the forecast period
Cigarette sales to decline by 54 billion units in Western Europe over the forecast period
Continued growth expected for next-generation tobacco products
Heated tobacco will drive actual sales growth in the overall category
Nicotine pouches to see dynamic growth in Finland over 2023-2208

COUNTRY SNAPSHOTS
Austria: Market Context
Austria: Competitive and Retail LandscapeBelgium: Market Context
Belgium: Competitive and Retail LandscapeDenmark: Market Context
Denmark: Competitive and Retail LandscapeFinland: Market Context
Finland: Competitive and Retail LandscapeFrance: Market Context
France: Competitive and Retail Landscape
Germany: Market Context
Germany: Competitive and Retail Landscape
Greece: Market Context
Greece: Competitive and Retail Landscape
Ireland: Market Context

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Ireland: Competitive and Retail LandscapeItaly: Market Context
Italy: Competitive and Retail Landscape
Netherlands: Market Context
Netherlands: Competitive and Retail LandscapePortugal: Market Context
Portugal: Competitive and Retail Landscape
Spain: Market Context
Spain: Competitive and Retail Landscape
Sweden: Market Context
Sweden: Competitive and Retail Landscape
Switzerland: Market Context
Switzerland: Competitive and Retail Landscape
Turkey: Market Context
Turkey: Competitive and Retail Landscape
UK: Market Context
UK: Competitive and Retail Landscape

About Euromonitor InternationalEuromonitor International is an independent market intelligence provider. Data, insight and analysis stem from in-the-field research
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For more information on this report, further enquiries can be directed via this link www.euromonitor.com/cigarettes-and-alternative-nicotine-products-inwestern-europe/report.

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