Roadmap to Low Carbon Society- From Business perspective-

Nissan’s challenge
Mitsuhiko Yamashita
Executive Vice President
supervising Research and Development

Nissan Motor Co., Ltd

1

Agenda1. Nissan’s perspective
2. Nissan’s ChallengeLong-term Goal
Triple Layered Approach

3. Toward Low Carbon Society21. Nissan’s perspective(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

3

What is happening?
“Sense of Urgency” need to be developed in society.

Nissan Technical Center, Atsugi, Japan▲◆Start of cherry blossomin bloom (Day)Start of cherry blossom in bloom*Difference of cherry
Starting
day ofblossom flowering
flowering
timiming(Day)

Source:Climate Change Report 2005,October, 2006, Japan Meteorological Agency

TrendChanging
trendline(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

4

What is happening?

Difference of ave. temperature(℃)

Oyama Aburi Shrine, Isehara, Japan

Start of leaves changing
colors (Day)Start of leaves changing colors*
Correlation=0.75▲◆Starting day ofchanging
colors

Source:Climate Change Report 2005,October, 2006, Japan Meteorological Agency

Trend line

Differenceof ave.
temperature(Sept.- Nov.)(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

5

What is happening?
According to Iwate-Nippo「異変続く海「異変続く海 何かが起き始めたのか」
何かが起き始めたのか」
2008年2月2日付 岩手日報朝刊より抜粋(dated on Feb. 2nd, ’08),

2008年2月2日付 岩手日報朝刊より抜粋

三陸の海で、何かの「異変」が起きているのだろうか。1月
三陸の海で、何かの「異変」が起きているのだろうか。1月23日に宮古沖の定置網でクロマグロが183匹も漁獲され23日に宮古沖の定置網でクロマグロが183匹も漁獲された。原油高騰に悩む漁家にとっては格好の「お年玉」で、た。原油高騰に悩む漁家にとっては格好の「お年玉」で、浜は時ならぬ大漁にわいた。「時ならぬ」というのは、例年浜は時ならぬ大漁にわいた。「時ならぬ」というのは、例年
なら三陸沖の近海マグロの漁獲は初夏から始まるのが普なら三陸沖の近海マグロの漁獲は初夏から始まるのが普通だからだ。この時期としては極めて異例の出来事で魚市通だからだ。この時期としては極めて異例の出来事で魚市
場関係者を驚かせた。
場関係者を驚かせた。
昨年暮れには、例年なら秋にほとんど終わるサンマが定
昨年暮れには、例年なら秋にほとんど終わるサンマが定置網に入り続けた。12月下旬の県内への水揚げは４９ト置網に入り続けた。12月下旬の県内への水揚げは４９トン。過去５年間の平均はわずか０・１トンだから、その多さン。過去５年間の平均はわずか０・１トンだから、その多さが分かる。県水産技術センターは、サンマは三陸沖に暖水が分かる。県水産技術センターは、サンマは三陸沖に暖水塊があったために南下が妨げられたと説明。マグロは三陸塊があったために南下が妨げられたと説明。マグロは三陸沖に餌となるスルメイカが多かったため、これを追ってきた沖に餌となるスルメイカが多かったため、これを追ってきた大きな群れがたまたま網に入ったとみている。
大きな群れがたまたま網に入ったとみている。

183
183bluefin
bluefintuna
tunawere
werecaught
caughton
onJan.
Jan.23rd,
23rd,
thoughthoughits
itsnormal
normalseason
seasonisisearly
earlysummer.
summer.
InInthethelastlastDecember,
December,4949tonstonsofofsaurysaurywere
werecaught.
caught.Average
Averagecatches
catchesof
ofDecember
Decemberin
inthe
thelastlast55years
yearsisisonly
only0.1tons......
0.1tons......

海には年ごとの変動や数十年単位の変動があり、結論か海には年ごとの変動や数十年単位の変動があり、結論から言えば何かが起きているわけではないらしい。同センター
ら言えば何かが起きているわけではないらしい。同センター
は「はっきりした異変ではない」としているが、本当に大丈は「はっきりした異変ではない」としているが、本当に大丈夫か、という思いも残る。
夫か、という思いも残る。

Blue tuna
Landing of saury
Quoted from “Iwate Nippo” dated Feb. 2nd, 2008, local newspaper in Iwate pref.
(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

6

What is expected?
The key is “Collaboration and Innovation”.
TheThe World
World Economic
Economic Forum
Forum Annual
Annual Meeting
Meeting 2008
2008
Davos,Davos, Switzerland,
Switzerland, 27
27 January
January 2008
2008 ––TheTheWorld
WorldEconomic
EconomicForum
ForumAnnual
AnnualMeeting
Meeting2008
2008closed
closedtodaytodaywith
withaacall
call
bybybusiness,business,government
governmentand
andcivil
civil
societysocietyleadersleadersfor
foraanew
newbrandbrandofofcollaborative
collaborativeandandinnovative
innovativeleadershipleadershiptotoaddress
addressthethechallenges
challengesofofglobalization,globalization,particularly
particularlythe
thepressing
pressing
problems
problemsof
ofconflict
conflict––especially
especiallyin
inthe
theMiddle
MiddleEast,East,terrorism,terrorism,climate
climatechangechangeandandwater
waterconservation.
conservation.

*Source:Press release by WEF(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

7

What is expected?
Our responsibility is not so small.

Nissan’s Global sales share*
CO2 emission
FY06 : Applox. 5%*Source: Global Sales database by Global Insight

１１１４０１４０(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

8

2. Nissan’s Challenge(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

9

Nissan Green Program

VisionReducing
Reducing environmental
environmental impact
impacttoto stay
stay within
within thethe Earth’sEarth’s naturalnaturalability
ability toto absorbabsorb these
these impacts
impacts(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

10Three Major Issues of Environment Management

Reducing
Reducing COCO22Reducing
Reducing Other
Other Emissions
Emissions(Protecting(Protecting thethe Air,Air, Water
Water andand Soil
Soil))

Recycling
Recycling Resources
Resources(Promotion(Promotion ofof 3R*3R* activities)
activities)* Reduce, Reuse and Recycle(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

11

Long Term Goal for Reducing CO2

10070% reduction

New car’s Well To Wheel
CO2 emissions (%)

 To
To stabilize
stabilize atmosphericatmospheric CO
CO22 concentration
concentration below
below 550ppm
550ppm(according(according toto IPCC
IPCC report*),report*), CO
CO22 emissions
emissions fromfrom all
all new
newvehicles
vehicles must
must bebe reduced
reduced byby 70%
70%

80

550ppm60

450ppm40
2002000* IPCC 3rd Assessment report

2010

2020

2030

2040

2050

(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

12

Long Term Goal for Reducing CO2 To
To reduce
reduce CO
CO22 emissions
emissions fromfrom allall newnew vehicles
vehicles byby 70%,70%, following
followingmeasuresmeasures areare required.
required.
•• Short
Short && mid
mid term
term focus
focus :: InternalInternal Combustion
Combustion Engine
Engine (ICE)(ICE) efficiency
efficiency•• LongLong term
term focus
focus :: ElectricElectric Powertrains
Powertrains
Renewable
Renewable energy
energy (Collaboration(Collaboration withwith otherother sectors)
sectors)60

Source) IPCC

450ppm40

2002000

2010

2020

2030

2040

2050

ICE

HEVEV

Renewable Hydrogen

550ppmRenewable Electricity

New car’s Well To Wheel
CO2 emissions (%)

8080

6040200Well to Wheel CO2 Emission
Reduction by Future Powertrain (%)

100100FCV(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

13

Target for Development
 20152015 :: CO2
CO2 40%40% reduction
reduction (compared(compared toto ’05’05 level)level)80550ppm
60
4070% reduction

40%New car’s Well To Wheel
CO2 emissions (%)

1002002000

2010

2020

2030

2040

2050

14

Triple layered approach for reducing CO2SocietyCO2 reduction
target fordevelopment- 10%PeopleVehicle- 30%(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

15

(1) Challenge by Vehicle Technology
Innovation of Internal Combustion EngineVehicle(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

16

Internal Combustion Engine Tech. Evolution
 TechnicalTechnical issues
issues andand theoreticaltheoretical long-termlong-term targets
targets
Gasoline
Gasoline engine
engine :: CO
CO22 emission
emission reduction
reduction (-30%)(-30%)
Diesel:: Exhaust
Diesel engine
engineExhaust emissions
emissions reduction
reduction (-90%)(-90%)
Theoreticaltarget

Exhaust Emission

almostZEV

Technology
BreakthroughEvolution ofGasoline
EnginePZEV

BIN5

Evolution ofDiesel Engine

EUR6
EUR5BIN10010CO22030Reduction %(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

17

ICE Technology Improvement －Gasoline
Gasoline Engine：VVEL

Gasoline Engine：New Catalyst

 Variable Valve Event and Lift (VVEL)
system, for 10% CO2 reduction

 Half utilization of precious metal
従来の触媒■ Conventional catalyst ■貴金属

Precious metal (black)

新開発の触媒

Pt
基材

基材

Carrier

VVEL

Cohesion of
劣化で貴金属が肥大化
precious metal→performance
劣化 High Temperature
deterioration
Under

20nm

Additives (yellow)

New catalyst ■■ Nano
貴金属

Precious metal 劣化

貴金属が微細のまま維持
Avoidcohering
基材
Pt

壁材

20nm

基材
(1)Anchormaterials (2)Wall material壁材

Diesel Engine：Clean Diesel EngineGasoline Engine：New Catalyst

 2 litter Clean Diesel Engine developed byRenault and Nissan Japan first introduction ofClean Diesel Engine

M9R(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

18

(1) Challenge by Vehicle Technology
Innovation of Electric Powersource
Vehicle(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

19

Nissan’s Powertrain Roadmap Short
Short termterm :: Expansion
Expansion ofof highhigh efficientefficient ICE
ICE MidMid andand long
long term
term :: Expansion
Expansion ofof electric
electric vehicles
vehicles andand maintain
maintaincompetitivecompetitive advantages
advantages ofof core
core electric
electric powertrain
powertrain technologies
technologies•• Selective
Selective introduction
introduction ofof HEV
HEV andand early
early introduction
introduction ofof EV,EV, FCVFCV•• Plug-in
Plug-in HEV
HEV development
development
0EV, FCV
Plug-in HEVHEVICEICE

CO2CO22010

2050

EV
FCV

Plug-in HEVHEVPowertrain penetration(estimation for 2050)(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

20

CO2 Emission

Nissan’s Powertrain Positioning
toward Low Carbon SocietyGi neloasingn
Een gi nEles
D ie

HybridenPlug-iHybridCommunity
EVSmaller

nceav
dA
EVd

Fuel CellVehicle SizeLarger(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

21

Electric Vehicle
 EV
EV could
could open
open thethe “door”“door” toto aa brightbright future.
future.

SteeringBy-wireBrake
By-wireRobotic Interface

In-wheel 3D Motor Compact Lithium-Ion Battery(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

22

New company for advanced battery
 EstablishedEstablished newnew company
company withwith NEC
NEC forfor mass-production
mass-production
lithium-ion
lithium-ion batteries
batteries

Application

FCV

Battery Pack

EV
Automotive Energy
Supply Corporation

Plug-in HEVSpecial Vehicle
HEV

Mild HEV(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

23

Laminated-type Lithium-ion Battery
 TheThe advanced
advanced Lithium-ionLithium-ion Battery
Battery will
will bebe introduced
introduced inin ‘09‘09
Half Size

Double PowerDouble Energy

2.5kW/kg

140Wh/kg½ the Size

Current Laminated-type

Current Laminated-type

Cylindrical-type Laminated-type

The high liability has been already attained.
9 Manganese electrode materialCharge
Discharge

9 Superior cooling performance(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

24

New EV Business Scheme Renault-Nissan
Renault-Nissan andand ProjectProject Better
Better Place
Place prepare
prepare forfor first
firstmass
mass marketedmarketed electric
electric vehicles
vehiclesClean Energy Provider*Some modificaiton were added to the data on thefollowing source: http://www.projectbetterplace.com/

Energy Recharge(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

25

Near-future urban mobility model with EV and ITS
RentalEfficient
Traffic
ControlArea Car Sharing
ResidentialMobility Station

CenterPark & Ride fromPark&Ride
Rental Station

Suburbs

EV charger

Urban Area

EV Free Parking

Navigation

Commuter &Micro-mobility

Priority Lane

Priority Parking Probe Traffic Info.

Life styleMobility

EVPriority

Electricity sharingdeepS

EV cartEnergy Regeneration

dlleornt
CoeaArEnergy Storage

CO2 free electricity

Renewable Energy

Park & Charge

Renewable
EnergyCharger
Platoon Lane

Senior Mobility

Charger(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

26

(2) Challenge with people
Eco-driving service
交通
TrafficPeople
クルマVehicle(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

Vehicle Fuel Economy
 Variation of actual fuel economy by each driver is not so small.

Ave.

800Index600* Compact car case

400
2000
4.06.0worse

8.0

10.0

12.0

Actual Fuel Economy

14.0

16.0(km/L)

18.0

better(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

28

Eco-Driveling service
15.5km①Drive, checking the fueleconomy meter

Eco-Driving
ECO-drive Check②Check the actual fueleconomyECO-drive Ranking

Oct.

③Compare with the others

Driving advice④Be advised how to drive
efficiently(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

29

Fuel Economy[km/L]

As results of Eco-driving service...
20before※Compact car case181614121086420← User→
(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

30

Fuel Economy[km/L]

app. 18% of CO2 reduction could be achieved.
20

beforeafter※Compact car case181614121086420← User→(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

31

交通

Traffic(3) Challenge with Society

Fastest Route Guidance SystemSociety
クルマVehicle(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.
(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved. 32

Intelligent Transportation System (ITS) field test in Kanagawa
 Improvement
Improvement ofof traffic
traffic flow
flow utilizing
utilizing ITS
ITS andand on-road
on-roadcommunication
communication infrastructure
infrastructure
Current VICS*2 trafficinformation

Partners
Universal Traffic Management Society of Japan (UTMS),
National Police Agency, Kanagawa Pref. Police

CARWINGS
PortalProbe information
center

Probedinformation *1
Probe carTraffic information
based on probed
data

Decentralize traffic flow
with more information(C)2003-2005 ZENRIN CO.,LTD. All Rights
Reserved.(Z06A-2194)*1 Probed Information ： Information regarding location, speed, etc. acquired from cars by using wireless communication technology(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.
33*2 VICS :Vehicle Information and Communication System

The fastest route could be guided by high-density
traffic information.
CARWINGS Center

Real-time information

Traffic information
centerTraffic information
Probe car information

Traffic Jam
CARWINGS Navigation

Navigation
systemTraffic Jam

Traffic Jam

The earliest route(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

34

Ave. CO2 volume（kg）

App. 17% of CO2 reduction could be achieved,
as results of increasing average driving speed.

5.5-8.7%-17.1%

5.0

-9.2%
4.5

4.0

W/o traffic
information

W/o probe
information

With probe
information

VICS only

CO2 reduction* Based on actual test result in SKY project(during rush hour in Yokohama) (C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.35

ITS Field test in Beijing, China.
 Pilot test results showed app. 18% reduction of travel time.
Time reduction effect by pilot testNo.

Starting point

Destination

Ave. Cruisingtime(min)Time reduction(min)Timereduction rate

12345678910

RaycomBTIC
BajiaoAirportBTICFortuneAirport
RaycomBTIC
BeiYuan

BTIC
Raycom
Airport
RaycomFortuneBajiaoRaycomBTIC
BeiYuanRaycom553463423460
3652473001315981664240%
38%
24%
21%
24%
27%
17%
8%
4%
13%

ave.

app. 45 min app. 8 min

18%(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

36

Summary
 To improve fuel economy by vehicle technologies.
 To improve actual fuel economy by Eco-drive assist service
and the fastest route suggestion.
Ave

800* Compact car case

Index

600
400
Technology

200

Eco-drive
Efficientroute0
WorseActual Fuel Economy

Better(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

37

3. Toward Low Carbon Society(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

38

Consideration toward Low Carbon Society
 To develop “Sense of Urgency” in the society.

 To realize sustainable low carbon society by“Collaboration and Innovation”.
9 Collaboration among key stakeholders
9 Technology innovation as ultimate solutions

 To develop global mechanism to relate CO2

reduction efforts to economic growth.

(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

39

Endeavor from crude oil era of 20th century,to diversified fuel era of 21st century
Renewable Fuel

Fossile Fuel

T-model Ford car parked outside Geelong Library at its launch in 1915
Source=http://www.slv.vic.gov.au/pictures/0/0/0/doc/pi000357.shtml Date=1915
Author=User Longhair on [http://en.wikipedia.org en.wik

Photo：Wikipedia

Photo：Web site of BioEthanol Research Group(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

40

Thank you for your attention(C) Copyright NISSAN MOTOR CO., LTD. 2008 All rights reserved.

41