The Vision We Aim to Become in 2030
To achieve our vision for the Group in 2030, we are steadily implementing various measures under the slogan of the medium-term plan: Beyond the Status Quo—Breaking the Current Situation and Becoming a Sustainable Company—.

Realize a sustainable society andincrease corporate value

Medium-Term Plan

—Breaking the Current Situation and Becoming a Sustainable Company—
From FY2022/3 to FY2024/3

From FY2025/3 to FY2030/3

Proactive investment (Consumer area)
Entertainment ContentsBusinessI ncreasing our presence inthe global mobile domain
Scaling up our IP lineup

Strengthening the global branding of existing IPs

The vision we aim to become in 2030

Global Leading Contents Provider

Creation of a “Super Game”

Pachislot and Pachinko
Machines Business trengthening the development ofS
smart Pachislot and Pachinko machinesIncreasing our market shareNo. 1 in total utilization of pachislot and pachinko machines
Reinforcing the earnings base

Resort Business

Bolstering the profitability of existing resort facilities.
Careful assessment of investment opportunities in the Gaming area areful assessment of investment opportunities inC
online casino and sports betting overseas
Careful assessment of investment opportunities inland-based casinos overseas

Triple crown: Top share in utilization,installation, and sales
Building a stable earnings structure

Realize the investment in Gaming area

From FY2022/3 to FY2026/3

Financial strategies for
maximizing corporate value

Efforts to addressmaterial issues (materiality)that make up the foundationof sustainability

2030 targets

Quantitative Goals (FY2026/3)
ROE: Over 10%
D/E ratio: x 0.5 to 0.6

Ordinary Income: Over ¥50.0 billion
Total return ratio: 50% or moreIntegrated Report 2023

SEGA SAMMY HOLDINGSCreation of hits × Business efficiency

Human Resources

Consolidated ROIC: Over WACC
DOE: 3% or more

Human Resources

Products and Services

Environment

Developing people who
can create experiencesthat move the heart

Providing safe, dependable,
and innovative products andservices

Strategic commitment toaction on climate change

Addiction

GovernancePrevention of addictions
and disorders

Strengthening sustainability
governanceCulturally diverse human resources:
Approx. 900 people– (approx. 21%–)
Percentage of women in managerial positions:
Approx. 80 people– (approx. 8%–)
Amount invested in education:¥4.0 billion or more cumulatively
Engagement score: 58*1 or above/Rating A*2 or above*1 Source: Link and Motivation Inc, engagement score based on motivation cloud*2 Engagement Rating

Products and Services

 lobal leading contents provider
G(Entertainment Contents Business)
Win a “triple crown”—top share in utilization, installation,and sales (Pachislot and Pachinko Machines Business) romoting combined effort by all GroupPemployees based on a concrete action planEnvironment

 chieve carbon neutrality in the Entertainment ContentsABusiness and Pachislot and Pachinko Machines Business.
(Reduce group-wide carbon emissions by around 50%)

Addiction

 ompliance with laws and regulations, voluntary rulesC
related to addiction, etc.
Contributing to the sound development of the industry
Implementation of industry-academia collaborative
research on addiction

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Value Creation Process
The Group will use the management resources we have cultivated so far and implement effective strategies so that we can continue to provide value to all stakeholders“Creation is Life” × “Always Proactive, Always Pioneering”
Constantly Creating, Forever Captivating —Making life more colorful—Group Values/DNAMISSION/PURPOSE (Raison d’être)INPUT

BUSINESS

Financial capitalBusiness portfolio that carries out ourMISSION/PURPOSE

Capital strength and strong financial position
Total assets: ¥501.5 billion

Entertainment Contents BusinessTotal net assets: ¥313.3 billion

Pachislot and Pachinko Machines Business

OUTPUT

Consumer/Amusement Machine/Animation and Toys

Pachislot machines/ Pachinko machines
Planning pachislot/pachinko game content for PCs and smartphones
Gaming machine

Equity ratio: 66.0%

Manufacturing capital
Creative DNA that creates experiences thatmove the heart across a wide range of businessdomains globallyIntellectual capital
The Group’s rich IP lineup

P. 28

R&D capabilities
Number of development personnel: 4,695
R&D expenses: ¥80.4 billion

Human capital
Consolidated employee numbers: 8,219(Number of full-time and permanent contract employees *excluding
temporary employees)

Developing and operating resorts in Japan and overseas

Amount invested in education: Approx. ¥0.47 billion** Companies in scope: SEGA SAMMY HOLDINGS, SEGA (Japan), SammySocial capital

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Creation of social value
Human Resources
Cultural diversity

Beyond the Status Quo

Global simultaneous launch x multi-platform support
Number of Titles

Creating a foundation where people can thrive regardlessof gender

Breaking out of the Current Situation andBecoming a Sustainable Company

Total new titles: 10 titles (about 8.8 million units)

Medium-Term Plan
(FY2022/3-FY2024/3)

Medium-term plan final year targets
Ordinary income: ¥45.0 billion

Overseas net sales¥116.7 billion (overseas sales ratio: 62.1%)(figures announced in May 2021)

ROE: Over10%

Entertainment Contents Business einforcing the earnings base by strengthening the global branding
Rof existing IPs
Investment stage toward becoming a global player

Sustainability helps keep life colorful
HumanResources

Products andServices

Addiction

Governance

Environment

Pachinko: 103,556 units

Share of total utilization* I n-house estimation based on DK-SIS data (Data for 4 yen Pachinko and 20 yen Pachislot)of Daikoku Denki Co., Ltd.
*U
 tilization Share = Ratio of Sammy machine’s utilization out of total number of installedmachines for each title × utilization of each title (Pachislot: Numbers of inserted medals,
Pachinko: Numbers of shot balls)

Resort BusinessNet sales: ¥11.5 billion
Ordinary income: ¥ –3.2 billion
Phoenix Seagaia Resort No. of facility users (Thousands)
3 accommodation facilities: 394
2 golf courses: 103 Other facilities: 449

Foundation for value creation
Risk management

Compliance

Strong financial position trategic development of human resources who can leadS
the next generation

Maintenance of work environments
 aintaining and improving the engagement ofM
human resources

Quality improvement

Resort Business

Material Issues to Be Addressed

Development of core human resources

Products and Services

Share of total utilization ofpachislot and pachinko machines: 4th
Pachislot: 3rd Pachinko: 3rd

Careful assessment of investment opportunities in the Gaming area

Active career opportunities for women

Cumulative unit sales
Pachislot: 94,966 units ecoming No. 1 in total utilization of pachislot and pachinkoBthrough creation of hits
Improving business efficiency and maintain stable earnings

 romoting “game change” by increasing culturally diverseP
human resources

Pachislot and Pachinko Machines BusinessNet sales: ¥94.2 billion
Ordinary income: ¥20.7 billion

Pachislot and Pachinko Machines Business

Alliances with other companies
The above figures are the actual results for the fiscal year ended
March 2023.

Full Game: Unit sales

Be a Game Changer

Total new titles: 10.09 million units(Japan: 1.09 million units / Overseas: 8.99 million units)
Total repeat sales: 17.79 million units(Japan: 1.38 million units/Overseas: 16.4 million units)

Employees in Japan: 5,864
Employees overseas: 2,355

Entertainment Contents BusinessNet sales: ¥282.8 billion
Ordinary income: ¥41.1 billion

VISION (Ideal self)

Integrated Report 2023

SEGA SAMMY HOLDINGSResort BusinessNet sales: ¥389.6 billion
Ordinary income: ¥49.4 billion
ROE: 14.7%OUTCOME aking content and services that serve, inspire, and awaken
Mover 3 billion gamers worldwide
Triple crown: Top share in utilization, installation, and sales

Safety and security
 reating rules that allow everyone in the world to enjoy
Cgames without discrimination
Continue creating content that users and operators canrely onEnvironment
Scope 1, 2
Achieving carbon neutrality

Scope 3
Reducing GHG emissions by 22.5% or moreAddiction
Prevention of addictions and disordersAbove figures are actual results for the fiscal year ended March 2023.

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