Coca-Cola Europacific Partners (CCEP)

About CCEPWorld’s largest independent
Coca-Cola bottler
Employees
33,200Revenue€15 bnSolutions
Trados Enterprise
Language Weavermachine translation(including custom engines)
Language services

1 | RWS

CCEP achieve dramatic cost savings with
RWS language technologies
Coca-Cola Europacific Partners (CCEP) is the world’s largest
independent Coca-Cola bottler with 33,200 colleagues serving
1.75 million customers across Western Europe, Australia, Indonesia,
New Zealand and the Pacific.
With over 180 sites, including 79 manufacturing facilities, CCEP hasa tremendous demand for translation. With increasing volumes ofcontent and rising spend on language services, they needed to finda more efficient and cost-effective way to meet demand.

Coca-Cola Europacific Partners

Challenges
Challenges•

Multiple translation suppliers•

No central governanceor standard processes•

Lack of consistency withterms and tone of voice•

Limited use of automation•Translations taking too long

Demand for content in a digital world is increasing rapidly –especially for multinational organizations like CCEP who needto translate their materials into many languages.
Like many global companies, translation within CCEP had grownorganically with many language services suppliers across theorganization. With increased volumes and rising costs, the time hadcome to take a more strategic approach to their translation spend.
Having to deal with multiple suppliers meant that it was hardto keep track of expenditure, while there was also a considerable
administrative burden in managing a global network of vendors.
As a consequence, CCEP were looking to consolidate their supplierbase and reduce unnecessary costs.
However, it wasn’t just a question of consolidating the numberof suppliers.
A further downside associated with managing a number of suppliers
was that it was difficult to standardize and automate the processes
involved, while the lack of a globally agreed terminology andtone of voice meant there were often inconsistencies acrossthe content produced.
CCEP were also looking to speed up their translations and reducetranslation spend. They needed a solution that would help them work
more closely with one another across the globe, improve consistency
and quality, and where possible, automate translation processesto save time and reduce costs.

2 | RWS

Coca-Cola Europacific Partners

Solution
Having put a lot of time and effort into understanding anddefining the issues and challenges they faced, CCEP weredetermined to find an effective solution that would workin the real world and deliver tangible results.
They decided to work with RWS. After a 3 month proof
of concept (PoC) with one content team, they progressed
to a digital pilot project for 6 months.
With both the PoC and pilot projects proving successful,
CCEP moved on to a full implementation and rollout ofthe solution.
CCEP chose Trados Enterprise from RWS as a translation
management and workflow tool to help them achievea more streamlined and efficient translation process acrossthe organization. With centralized translation memory
and terminology, Trados Enterprise also helps CCEP now
achieve greater consistency.
They also chose Language Weaver – the leading machinetranslation technology from RWS that can adapt and‘learn’ linguistically, so results get better and better overtime. Language Weaver is helping CCEP to manage thesheer volume of content in key languages across theorganization. Not only does it reduce their spend on
outsourced translation, it also helps ensure that theirspecialist terms and tone of voice are used consistently
across their content and channels – no matter which partof the organization it comes from.
Finally, the language services team at RWS provide CCEP
with a scalable resource to extend their own internalteams’ post-editing translation capacity and to support
the translation of any content types or languages thataren’t suitable for machine translation.
As with any rollout, user buy in is key to a
successful implementation.
CCEP introduced and promoted the solution to staff, whowere encouraged to take advantage of the new system.
A fully customized UI of the translation platform using
CCEP’s brand colours and logo supported adoption bygroups of users. After the successful PoC and pilot phases,
further departments were on-boarded one by one, and theexperience, knowledge and key learnings shared.

3 | RWS“My experience working withthese tools and with RWS is
simply amazing!”
Elitza Dublewa-Servatius,Manager, Automated Translations, CCEP

Coca-Cola Europacific Partners

Results
Results•

Over 50% of totaltranslation volume
now processed by MT•

Over 20m words
translated withLanguage Weaver
in first 6 months•

Faster translation –minutes not days
for simple jobs•

High-quality MT –resulting in fewer
complaints than before•

Increased consistencyof terminology andtone of voice

Ultimately, what defines whether a solution is a success or not is theresults – did it achieve what we wanted it to?
For CCEP, the answer is ‘yes’.
Language Weaver exceeded expectations and now plays a significant role
within the CCEP translation toolbox and has helped CCEP tackle the large
volume of content they have to contend with.
In just the first six months since going live, some 20 million words wereprocessed through Language Weaver – compared to the 1 million words
that were handled internally by human translators, and 600k words thatwere outsourced to translators. Translations that would take days are now
done in minutes.
By using Language Weaver, CCEP were able to considerably reduce
their translation costs and turnaround times – multiplying translation
throughput and volumes and doing more for less.
With the right translation tools in their hands, CCEP’s internal team
can now easily cope with much higher volumes. Indeed, nearly two
thirds of the total volume of translation work is now managed andprocessed internally (with little or no noticeable increase in time spent ontranslation) – plus of course the dramatic drop in the need to outsource
translation work.
Perhaps the biggest concern that CCEP had with the move tomachine translation was the quality of the output. The quality
achieved for many of the teams using Language Weaver has been
positive – especially for the languages where the MT engines weretrained. And where quality issues do arise, terms are continuously added
to the translation dictionaries to ensure smoother and more accuratetranslations down the line. As the quality of the output from Language
Weaver continues to improve, less time will be spent on post-editing
and review – speeding up the translation process and reducing the cost.

4 | RWS

Coca-Cola Europacific Partners“I definitelyrecommend RWS
as a partner. They
provide a high levelof service and thetechnology has
already proven tobe hugely beneficialfor CCEP.”
Elitza Dublewa-Servatius,Manager, AutomatedTranslations, CCEPElitza Dublewa-Servatius, who is responsible for the adoption andscaling of RWS language technologies within CCEP, is thrilled about
the implementation of Language Weaver.
“From the beginning, we have been delivering savings and time
reduction – with translation quality continually improving and end-user
satisfaction increasing.”
She adds that “By using a combination of RWS technologies, we achieved
a much higher amount of total translated words at much lower cost thaninitially planned.”
Dublewa-Servatius concludes that “There are a lot of hidden benefits
when using RWS translation technology. Luckily with RWS we havea partner who always opens our eyes to these additional benefits,
so we really get the most out of the technology.”

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About RWS
RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property
services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content
at scale and enabling the protection and realization of their innovations.
Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content andmarket access challenges through our collective global intelligence, deep expertise and smart technology.
Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and approximately half of the top
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For further information, please visit: www.rws.com© All Rights Reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
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