June 11, 2024
NaviPlus Co., Ltd.

<News Release>

NaviPlus Adds AI Function to “NaviPlus Review,”
its E-Commerce Review Management Service,
That Helps Write Product Reviews~Reduces Product Review Writing Time by Approximately 60%
to Help Improve Conversion Rate ~-NaviPlus Co., Ltd. (NaviPlus), an e-commerce marketing solution provider and a subsidiary of Digital
Garage, Inc.(DG), added a new AI function to “NaviPlus Review,” its service for e-commerce review
management service that suggests text to help write product reviews.

This function is expected to help improve conversion rates and increase the ratio of users who post reviews by making
it easier for e-commerce website users to write product reviews.
■Background to this development
It is said that product reviews tend to make customers more interested in purchasing items on e-commerce websites.
According to a survey by NaviPlus, a larger number of product reviews has positive impacts on conversion rates*¹.
On the other hand, while the effectiveness of product reviews is recognized, NaviPlus has received many inquiries frome-commerce operators struggling with measures to increase the number of reviews posted.

Contact: Corporate Communication Dept., Digital Garage, Inc.

Email: dg4819.pr@garage.co.jp

June 11, 2024
NaviPlus Co., Ltd.

Additionally, common reasons for not posting product reviews include 'It's a hassle' and 'I have nothing to write.'*² It
seems that users avoid posting reviews because it takes time and effort to figure out what to write.
To solve these issues, NaviPlus developed a new AI-based function that helps users post reviews by suggesting text.
■Details about the AI-based product review functionAnswer a few simple questions from the AI, and review comment suggestions will be automatically suggested. Thiscan reduce the time required to write a product review by approximately 60%*³, and the function is expected toencourage more users to post reviews.
NaviPlus will continue leveraging technology to offer services that help customers sell more products through theirwebsites.
*1 Survey conducted June – December 2023 on multiple websites using NaviPlus Review*2 Questionnaire survey conducted May 2024 with 54 respondents*3 In-house NaviPlus survey conducted April 2024
■About “NaviPlus Review”“NaviPlus Review” is a domestically developed e-commerce review management service that NaviPuls has beenoffering since 2010. It is equipped with a wide range of functions necessary for collecting, displaying, and managing
reviews on e-commerce sites.
It is automatically integrated with the other “NaviPlus Series”, including internal searching and recommendations, tohelp a wide range of e-commerce businesses increase their sales and improve synergy.
<Key advantages of “NaviPlus”>
l High-performance, multi-functional review servicel Optimizes operation with a wide range of management functions
l Helps encourage more reviews with many different posting functions▽”NaviPlus Review” website (Japanese only)
https://www.naviplus.co.jp/review.html<Companies using this service>*Partial list
NITORI Co., Ltd.; A-too Co., Ltd.; BAYCREWʼS CO., LTD.; MatsukiyoCocokara & Co.;
Mizuno Corporation; Hana-cupid Co., Ltd.
<About the “NaviPlus Series”>
The “NaviPlus Series” includes a range of marketing services that help increase website sales and operational
efficiency, such as internal website searching, recommendations, review management, and promotional e-mail. It
optimizes content and navigation for website users to maximize sales opportunities.
▽”NaviPlus Series” website (Japanese only)
https://www.naviplus.co.jp/

Contact: Corporate Communication Dept., Digital Garage, Inc.

Email: dg4819.pr@garage.co.jp

<Company profile>N a m e : NaviPlus Co., Ltd. (https://corporate.naviplus.co.jp/ )Representative: Hidetoshi Tokumaru, Representative Director
A d d r e s s : 11F Digital Gate Building, 3-5-7 Ebisuminami, Shibuya-ku, Tokyo
E s t a b l i s h e d : January 2010
B u s i n e s s : SaaS for EC business
Provide various marketing tools for businesses operating Internet shopping sites

June 11, 2024
NaviPlus Co., Ltd.

Based on its corporate mission of “Navigate to the Future+ with Technology,” NaviPlus is a technology company thatoffers marketing services to optimize e-commerce website content and navigation.
As a Digital Garage (DG) Group company, NaviPlus works with DG Financial Technology, Inc. (DGFT), one of Japanʼslargest payment service providers, to provide more value to society by leveraging technology in services that solve
issues for e-commerce businesses and consumers.
<DG Financial Technology, Inc. >N a m e : DG Financial Technology, Inc. ( https://www.dgft.jp/company/ )Representative: Hiroshi Shino, Representative Director, President and Co-COO, Executive Officer and SEVPHead office address: DG Bldg., 3-5-7 Ebisu Minami, Shibuya-ku, Tokyo
Date founded: April 1997
B u s i n e s s : DGFT provides a various cashless payment solution such as credit card, QR code, and others to morethan 1 million online and offline locations of merchants across Japan. In addition to the payment service provider
business, DGFT also provide e-commerce infrastructure, marketing tools, fraud detection solutions, and other services
in collaboration with the DG Group and strategic partners to support various businesses in their efforts to go cashlessand promote DX.
<About Digital Garage, Inc>
N a m e : Digital Garage, Inc. ( https://www.garage.co.jp/en/ )Representative: Kaoru Hayashi, Representative Director, President Executive Officer and Group CEO
Head office address: DG Bldg., 3-5-7 Ebisu Minami, Shibuya-ku, Tokyo
Shibuya PARCO DG Bldg., 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Date founded: August 1995
B u s i n e s s : Digital Garageʼs corporate purpose is “Designing ʻNew Contextʼ for a sustainable society withtechnology.” Digital Garage operates a payment business that provides one of the largest comprehensive payment
platforms in Japan. In addition, DG has a marketing business that provides one-stop solutions in the digital and realworld, and a startup investment and development business that reaches out to promising startups and technologies inJapan and overseas.

Contact: Corporate Communication Dept., Digital Garage, Inc.

Email: dg4819.pr@garage.co.jp