5–7 October 2022
Bangkok, ThailandPostShow
Reportwww.wire-southeastasia.com | www.tube-southeastasia.com

13th International
Tube & Pipe Trade Fair
for Southeast Asia

14th International
Wire & Cable Trade Fair
for Southeast Asia

An Upspring of Market Confidence atwire and Tube Southeast Asia 2022!
The 14th edition of wire Southeast Asia and 13th edition of Tube
Southeast Asia delivered encouraging results, bridging closer
network between some 6,000 global suppliers and regional buyers,
whilst opening more doors for business cooperation to meet therobust demands for wire, cable, tube and pipe products andtechnologies across Southeast Asia’s fast-developing markets.
Co-located with the inaugural GIFA and METEC Southeast Asia, theregional-focused trade fairs were Messe Duesseldorf Asia's first
returning event in Bangkok since 2019, keeping exhibitor andvisitor confidence up that the region is still hungry for business.
The 3 day event saw lively interactions between the largely
international exhibitors and regional visitors with many
welcome-back greetings, smiles and handshakes exchanged asboth sides sought to explore future partnerships.

Size of show

5,500 sqm
No of countries for exhibitors

32
Overseas%86

Total exhibitors

244
Total visitors

5,765
Overseas

Local

30%

70%

Local

14%
No of countries
for visitors

60*Combined figures across wire, Tube, GIFA and METEC Southeast Asia

The energy on the show floor, the general sentiment of excitement that echoedthroughout, and the quality of visitors from Thailand and nearby regions has proven that
personal and face-to-face encounters are more valuable than ever. This is evident in thevibrant atmosphere, as well as the high-quality visitors throughout the three days.
Gernot RinglingManaging Director, Messe Düsseldorf Asia

Exhibitor Statistics

244 exhibiting companies from 32 countries
86% of exhibiting companies coming from outside Thailand
Positive Outcomes on the Engaging and Business-Ready Atmosphere

93%

99%

98%

were satisfied with theirassessment of themarket potential

fulfilled their objective
in building brandawarenesswere satisfied with acquiring
new customers onsite

92%

91%
were satisfied with thequality of visitors overall

felt that they benefitted fromtheir participation overall

Top Visitor Country Expected by Exhibitors

ThailandIndonesia

Malaysia

VietnamIndia

Singapore

Australia

Philippines*Statistics extracted from combined wire & Tube Southeast Asia and GIFA & METEC Southeast Asia 2022 exhibitor survey and figures

Visitor Statistics

5765 visitors from60 countries and regions
70%

Top Visiting Countries
Thailand

Vietnam

30%

4034, Thailand 1731, Overseas
1.8%
Europe & US

India

Malaysia

South Korea

Singapore

PakistanIndonesia

Bangladesh

Philippines

0.85%
Middle East & Africa

0.25%

13.35%

Rest of the world

Southeast Asia

70%
RegionBreakdown

13.75%
OtherAsia PacificThailand

Visiting Groups

3052

Visitor Satisfaction Outcomes%96of visitors were satisfied
that the exhibits met
their product interest

Overseas Visiting Delegation and Groups
from Australia, Bangladesh, India, Indonesia, Malaysia,
Pakistan, Singapore, and Vietnam
Local Visiting Groups representing key target sectors
from various industrial parks and across Thailand

Visitor

10TOP
Industries%

79of visitors indicated theircompany may buy or orderproducts / technologies
exhibited onsite• Iron & Steel Production / Ironworks / Steelworks• Electrical / Electronic Engineering• Automotive / Transportation• Machinery & Equipment Manufacturing• Metal / Metallurgical & Fabrication / Forging / Metalworking• Building / Construction• Automation / Robotics Engineering• Foundry• Aviation & Aerospace• Non-ferrous MetalVisitor Job

5TOPFunction

96%94%of visitors are satisfied
with their visitof visitors will returnat the 2023 edition• Sales & Marketing• Production / Manufacturing• Senior Management• Purchasing / Procurement• Technical & Engineering

Reasons

5TOPfor Visit• Visit Suppliers• Gather Information• Purchase• Seek Representation• Evaluate for FutureParticipation

Product Interest at wire Southeast Asia

Product Interest at Tube Southeast Asia

• Wire Manufacturing / Finishing Machinery• Cable Machinery / Cable Products• Process Technology Tools• Materials, Special Wires & Cables• Insulating Materials• Fastener Machinery / Fastener• Auxiliary Process Technology Materials• Spring Making Machinery / Springs• Test Engineering• Measuring & Control Technology• Optical Fibre• Specialist Area

• Tube Manufacturing Machinery• Tube Processing Machinery• Process Tools & Auxiliary Materials• Welding Machinery• Tube Accessories Manufacturing Machinery• Raw Materials, Tube & Accessories• Iron, Steel Tubes & Accessories• Stainless Steel Tubes & Accessories• Non-Ferrous Material Tubes & Accessories• Other Tubes (e.g. Concrete, Plastics, Stoneware)• Measuring & Control Technology• Test Engineering• Specialist Area

23.78%
12.69%
11.85%
9.18%
6.23%
6.15%
6.15%
6.09%
5.78%
5.71%
3.64%
2.75%

17.9%
10.15%
8.7%
8.28%
6.17%
10.36%
9.67%
7.14%
4.55%
3.1%
6.02%
5.35%
2.61%

Exhibiting companies at both 2019 and 2022 editions• AUGUST STRECKER GMBH & CO KG • AVERSION TECHNOLOGIES EUROPE S.L. • BLACHFORD CORPORATION • BLISS & REELS COPTE LTD • BONGARD MACHINES GMBH & CO KG • BWE LTD • CANDOR SWEDEN AB • CONDAT SA • CONTINUUS PROPERZI SPA •DALIAN FIELD HEAVY MACHINERY MANUFACTURING CO LTD • DANGO & DIENENTHAL MASCHINENBAU GMBH • DEM SPA •EASTERN TRADE MEDIA PTE LTD • ENKOTEC A/S • ESTEVES (SHANGHAI) DIAMOND DIES CO LTD • EURODRAW WIRE EQUIPMENTSRL • FARBWERKE HERKULA SA/AG • FEDERAL MINISTRY FOR ECONOMIC AFFAIRS AND CLIMATE ACTION - BMWK • FORT WAYNEWIRE DIE, INC • FUHR GMBH & CO KG • GIMAX SRL UNIPERSONALE • GUIDETTI ASIA CO LTD • HENRICH MASCHINENFABRIK GMBH
• IIM AG MEASUREMENT+ENGINEERING • INTERNATIONAL INDUSTRIES LIMITED • INTRAS LIMITED • ITALIAN TRADE COMMISSION• IWMA (INTERNATIONAL WIRE AND MACHINERY ASSOCIATION) • JIAOYANG WELDING INDUSTRIES HEBEI CO LTD • KURRESPEZIALMASCHINENBAU GMBH • LAMNEA BRUK AB • M+E MACCHINE + ENGINEERING SRL • MADEM SA • MAILLEFEREXTRUSION OY • MARIO FRIGERIO SPA • MARPOSS (THAILAND) CO LTD • MASCHINENFABRIK NIEHOFF GMBH & CO KG •MIKROTEK MACHINES LIMITED • NDT INSTRUMENTS PTE LTD • PAN CHEMICALS SPA • PIONEER MACHINERY CO LTD • PROTONPRODUCTS INTERNATIONAL • RAUTOMEAD LIMITED • REBER SYSTEMATIC GMBH • RICHARDSAPEX INC • ROSENDAHL NEXTROMGMBH • RSD TECHNIK GMBH • SAMP SRL • SCHLATTER INDUSTRIES AG • SCHNELL • SHANGHAI SHINEWORLD ENGINEERING COLTD • SHENYANG CONTOR MECHANICAL & ELECTRICAL EQUIPMENT CO LTD • SIKORA AG • SKET VERSEILMASCHINENBAU GMBH• T.J. SOLUTIONS CO LTD • TECHNOLOGY PROMOTION ASSOCIATION (THAILAND-JAPAN) • TECNOVO SRL • TJK MACHINERY(TIANJIN) CO LTD • TRAXIT INTERNATIONAL GMBH • TULIP 3P MEDIA PVT LTD • UPCAST OY • VOGE COMPOSITES, LLC • WAFIOSAG • ZHEJIANG TENGLONG STAINLESS STEEL INDUSTRY CO LTD and many more.

Quotes from Exhibitors
The sentiment on the show floor, from exhibitors to visitors
to seminar attendees – it has been a long time coming and it isevident that everyone is happy to be back in-person. It is also clearthat the dynamism of the market, willingness to invest andhigh-quality industry standards continue to make Thailand andSoutheast Asia very important markets.
Don Neville

We had a very strong first day crowd that was repeatedconsistently throughout the three days. We are very hopeful for
successful leads gained at the shows and see a lot of potential inSoutheast Asia, which is why we chose to exhibit, and we hope tofurther strengthen our initiatives here.

Chairman, IWMA (International Wire Machinery Association)

Head of Sales, Buss AG

Jean-Luc

Quotes from Visitors
The exhibitions proved a great way to gain up-to-dateknow-how on industry developments as well as the opportunity
to meet new suppliers, gain new contacts and network withinternational suppliers.
Nupol Mai-Ngam
Siam Industrial Wire Company

The exhibitions have been a very good and positive
experience for all involved – the high-quality and regular flow ofvisitors has been very impressive. It has been a good platform
to showcase the very best Italian technology and solutions. We
are very happy.
Giuseppe Lamacchia
Trade Commissioner of the Italian Trade Agency, Bangkok office

Visiting Companies• BANGKOK AUTOWIRE AND CABLE CO LTD • BANGKOK AUTOWIRE AND CABLE CO LTD • BANGKOK CABLE CO LTD • BANGLADESHELECTRICAL CABLES MANUFACTURERS ASSOCIATION • CAMDEN INDUSTRIES INC. • CONTINENTAL INDUSTRIAL CORP SDN BHD• DAIWA LIGHT ALLOY INDUSTRY VIETNAM CO LTD • DEJINCHANG OPTOELECTRONICS TECHNOLOGY (THAILAND) CO LTD •ELECTRIC WIRE AND CABLE ASSOCIATION, HO CHI MINH CITY • FUTONG GROUP COMMUNICATION TECHNOLOGY (THAILAND) COLTD • GLOBAL TYLER CO LTD • GRANDPART ENGINEERING CO LTD • HARACHU (THAILAND) CO LTD • HERO MOTORS THAI LTD •HIKARI (THAILAND) CO LTD • HONDA ENGINEERING ASIAN CO LTD • IRMCO SOUTHEAST ASIA (AUSTRALIA) • KOIDE (THAILAND)
CO LTD • KUNIMINE (THAILAND) CO LTD • MAHAJAK KYODO CO LTD • MMK ENGINEERING SDN BHD • NHK SPRING (THAILAND) COLTD • NMB-MINEBEA THAI LTD • NOVA INTER TECH CO LTD • PHELPS DODGE INTERNATIONAL (THAILAND) LTD • POWER PLUSCABLE CO. LLC (UNITED ARAB EMIRATES) • PT. ASAMA INDONESIA MANUFACTURING • SANKEN INDUSTRIAL FURNACE(THAILAND) CO LTD • SCHLUMBERGER (SINGAPORE) • SEI THAI ELECTRIC CONDUCTOR CO LTD • STEEL WIRE ASSOCIATION OFMALAYSIA • SUMITOMO ELECTRIC INTERCONNECT PRODUCTS (M) SDN BHD • TAKECO ENGINEERING (THAILAND) CO LTD • THAIHITACHI ENAMEL WIRE CO LTD • THAI SPECIAL WIRE CO LTD • THAI SUMMIT CABLE & PARTS CO LTD • THAI WIRE PRODUCTSPUBLIC CO LTD • THAI WONDERFUL WIRE CABLE CO LTD • THAI-YAZAKI ELECTRIC WIRE CO LTD • THE ELECTRICAL ANDELECTRONICS ASSOCIATION OF MALAYSIA • THE SIAM INDUSTRIAL WIRE CO LTD • TMC (REPUBLIC OF KOREA) • TSN WIRES COLTD • UNION APPLY CO LTD • UNITED ELECTRIC WIRE (THAILAND) CO LTD • UNITED TUNGSTEN CO LTD • VENINE CABLE ELECTRICWIRE CO LTD • VIETNAM ELECTRIC CABLE CORPORATION • VIGLACERA SANFI COMPANY (VIETNAM) • YAMAHA MOTOR VIETNAM
CO LTD • YK STEEL CORP • YOSHITAKE WORKS (THAILAND) LTD and many more.

Concurrent Events
Various exhibitor technical presentations, seminars and networking events by supporting associations provided the added-value
experience for visitors to gain expert knowledge and industry insights up-close onsite.

Exhibitor Technical Presentations

DISA INDUSTRIES A/SAMI AUTOMATIONMPM INFOSOFT PVT. LTD

Harnessing Data to Manage andImprove the Casting Process

Artificial Intelligence Applications for
EAF Optimization and AMI PXI Controller
for FCR’s Applications in Steel Industry

A Data Driven Approach to Predict
Compactability Set-Point for
Improved Casting Outcomes

DALMIA OCL

NDT INSTRUMENTS

New Technologies withChanging Dynamics

Eddy Current Testing Solutions for
Tube, Wire and Bar Inspection

Seminars by Supporting Associations

The Technology
Promotion Association(Thailand-Japan) Seminar
Autonomous Maintenance(JISHU HOZEN) Course

Industry Partnership
Matching Event

The Thai Heat Treating
Association Seminar

Hosted byMesse Düsseldorf Asia &The Thai Foundry Association

Advanced hot zone andcooling gas steam designin vacuum furnaces

Marketing Promotions and Press Engagement Efforts

80

press articles and media coverage
across print, online, TV and radio –both local and international

Media tour on opening day of thetrade fairs for over 20 media representing
local media and trade publications, which
included special introductions anddemonstrations by exhibitors

Media partnership and collaboration
with international publications
including Fastening Journal (Japan),Foundry Planet, Industrial Automation
Asia and others

Pre-show direct mailings,
VIP invitations to over

10,000identified buyers and decision makers

From leading Thai media such as
Matichon, Prachachat, Thansettakij,
The Nation, Thairath, 102.0 FM,Thai PBS, TNN16 and more

Comprehensive paid and organic digitalmarketing campaign inclusive of social
media content marketing and engagement,
online advertising, banner placements,
EDMs across 10 key targeted markets –Thailand, Indonesia, Vietnam, Malaysia,
Philippines, Singapore, Australia, India,
Cambodia, and Laos

Pre-event media briefing on
24 August @ Sheraton Grande
Sukhumvit Hotel with key speaker
Mr Peeradej Trongkitpaisan,Chairman,
Thai Foundry Association (TFA) –attended by 12 top tier media

Concurrent exhibitions 2023:

20–22 September 2023

20 – 22 SEPTEMBERRKBANGKOKTHAILANDDBangkok, Thailand
www.wire-southeastasia.com | www.tube-southeastasia.com

2023

www.gifa-southeastasia.com
www.metec-southeastasia.com

Industry partners: (wire Southeast Asia 2022)

Supporting organizations:

Officially supported by:

For enquiries:

Messe Düsseldorf / Organizer of:

Messe Düsseldorf Asia Pte Ltd
3 HarbourFront Place #09-02
HarbourFront Tower Two
Singapore 099254Tel (65) 6332 9620 _ Fax (65) 6337 4633
wire@mda.com.sg _ tube@mda.com.sg

Organized by: