JCI

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Awards Entry

2014 Asia-pacific Conference
Disaster measures
JCI JAPAN

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Page 1

Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

National President:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:
President:

JCI Sendai(Miyagi)
kunihide nosho

President Email: kunihide.nosho@gmail.com

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Page 2Basic Information
Duration : Started 11th of march 2012
Staff : 50Members
Sponsors : SENDAI City Hall, 1395 People of experts of SENDAI City.
Budget : ＄10,000 Iin 2012,
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: One million citizens who live in Sendai.
Objective : By 2021, JCI Sendai aims the following in order to achieve recovery fromthe Great East Japan Earthquake.
①Against further expected disasters, citizens are aimed to act voluntary
and aggressively in efforts to disaster mitigation restoration andreconstruction.
②To become strong city “Sendai” against disasters, sharing the action
agenda of disaster between citizens will promote the citizen’s disasterprevention awareness.
※Strong city “Sendai” against disaster = It means every citizen can act as
requiring minimal damage in the event of a disaster.
Overview : JCI Sendai has been holding a memorial ceremony on March 11th in thesquare of Sendai city center in cooperation with the Sendai city from thebeginning of the year following the Great East Japan Earthquake.
・At the memorial ceremony which marked the third time this year, mayor
and the citizens sent a message to the reconstruction and disseminatedthe information that individuals and local community would develop tostrong city for disaster prevention and improvement of the disasterawareness.
・JCI Sendai, started the from 2014 for the following purposes.
・JCI Sendai decided March 11th as a memorial day which Great East
Japan Earthquake occurred and decided to put yellow handkerchiefs on
the front doors as a symbol to raise the awareness of disaster preventionof citizens. It was also decided to put the yellow handkerchiefs on the front
doors to make it easy for the safety check in the event of a disaster.
・Putting yellow handkerchiefs in the front doors when the future disasteroccurs with the meaning of it trains citizens who have like-minded love.
※The yellow handkerchiefs are decided to be used because they arerooted as the image of happiness between Japanese people.
※On the occasion of the Great East Japan Earthquake, 15,884 people aredead, 2,633 people are missing, 313,000 buildings collapsed.
Results : ・Through the memorial ceremony, JCI Sendai provided an opportunity to16,012 citizens to act on disaster prevention. (10,000 students,150
volunteers, 5,862 citizens)
・JCI Sendai attended Sendai city’s meeting of representatives of experts
twice a year and had the opportunity to convey a yellow handkerchief
project to 1,395 experts of the city.

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・JCI Sendai gave the yellow handkerchiefs to 1,000 households out of
16,012 participants who attended the memorial ceremony who wanted toput them. JCI Sendai has created citizens who act voluntarily.
・The efforts of the Sendai city for the disaster are evaluated, at the World
Disaster Reduction campaign that the United Nations International
Strategy for Disaster Reduction Secretariat (UNISDR) held it has beencertified 35th city of is that United Nations intended the opportunity toachieve sustainable urbanization and to build a strong city against
disaster.
As part of disaster prevention campaign that has been conducted from2010 to 2015, among participating cities (about 1400 cities), the city which
serves as a model of disaster prevention around the world is selected andcertificated.
・JCI Sendai began discussion with Sendai city to introduce the yellow
handkerchief project at the third session of the United Nations Conference
on Disaster Reduction in order to expand this project to the city that is
weak against disasters in the world.
・Mayor of Sendai city decided to give yellow handkerchiefs to conference
participants in the third session of the United Nations World Conference on
Disaster Reduction which will be held in Sendai in 2015.
Actions Taken :(Plan)
JCI Sendai aimed to accomplish the reconstruction from the Great East
Japan Earthquake by 2021 fiscal year.
(Plan1)
AUGUST, 2011
Planned a memorial ceremony with the will of the memorial to those wholost their lives in the Great East Japan Earthquake. In addition, memorial
ceremony was planned to be carried out in cooperation with Sendai city.
(Do1)
・SEPTEMBER,2011
As a result of consultation with the Sendai City, it was decided to hold thememorial ceremony in cooperation with the city.
・OCTOBER, 2011
As a result of the consultation about the contents of the memorial
ceremony with Sendai city, it was decided to light candles with themessage of the will of the memorial and the feeling of gratitude forsupport.
・JANUARY,2012
Called for volunteers to operate a project with JCI Sendai.
Press release started.
・15th of FEBRUARY, 2012
It was decided to write the message to holders to light the candles at thememorial ceremony. It was also decided to get a message fromelementary and junior high school students in the region. ・20th ofFEBRUARY, 2012
Elementary and junior high school students wrote a message to 2,000
holders to put candles that represents the gratitude.
・11TH OF MARCH, 2012
Memorial ceremony held. Nobel Peace Prize winner Dr.Muhammad Yunus
visited and made speech
Used the holders with the message and lit candles with the message ofgratitude. In addition, lit up the message of gratitude on the windows ofbuildings around the Square.
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・MAY,2011
Consulted with the Sendai city, JCI Sendai decided to aim the strong city
against disaster.
・SEPTEMBER,2012
According to the visiting of Mr. Margareta-Warusutoromu United Nations
Special Representative of the Secretary-General to Sendai, Sendai city
expressed attract the UN World Conference on Disaster Reduction in2015.
・OCTOBER,2012
Sendai is certified as a disaster prevention role model city from the UnitedNations.
・DECEMBER, 2012
At the UN General Assembly resolution, the third session of the UN World
Conference on Disaster Reduction was decided to be held in Japan.
(Plan2)
・DECEMBER, 2012JCI Sendai planned memorial ceremony to show the will of the memorial
and in order to strengthen the disaster prevention awareness and civil
commitment to reconstruction.
(Do2)
・DECEMBER, 2012
First time discussion for the contents of the memorial ceremony Sendai.
Second time discussion for the contents of the memorial ceremony
Sendai.
・JANUARY, 20132013 Third time discussion for the contents of the memorial ceremony
Sendai.
Called for volunteers. Press release started.
・15TH OF FEBRUARY, 2013
Asked elementary and junior high school students to write a message forreconstruction on 3,000 holders to put candles.
・11TH OF MARCH, 2013
Memorial ceremony held. Using the holders, lit candles with a message ofreconstruction. In addition, light up the message of reconstruction on thewindows of the buildings of around the Square.
・13TH OF MARCH, 2013
Sendai city expressed the candidacy to the third session of the United
Nations Conference on Disaster Reduction venue.
・APRIL, 2013
JCI Sendai invented the yellow handkerchief project in order to aim“Sendai” as a strong city in disaster as well as the will of the memorial.
(Plan3)
April 2013, JCI Sendai invented the yellow handkerchief project in order toaim as a strong city in disaster as well as the will of the memorial.
(Do3)・MAY, 2013
At the disaster prevention in global platform which was held in Geneva,
Switzerland, Sendai city announced to the world that the third session ofthe United Nations World Conference on Disaster Reduction would beheld in Sendai.
・SEPTEMBER, 2013
Discussion with Sendai city about the contents of the yellow handkerchief
project started.
・OCTOBER, 2013
Second time discussion with Sendai city about the contents of the yellow
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handkerchief project and memorial ceremony.
・NOVEMBER, 2013
During the third time discussion of the yellow handkerchief project and thememorial ceremony, mayor of Sendai city decided to give o yellow
handkerchiefs and to publicize of yellow handkerchief project at the third
session of the United Nations Conference on Disaster Reduction.
・SEPTEMBER, 2013
Discussion of the yellow handkerchief project with experts living in Sendai.
・JANUARY, 2014
Result of discussion with experts in Sendai, an overview of yellow
handkerchief project decided.
・2ND OF FEBRUARY, 2014
Creating yellow handkerchiefs which are used in the project.
・16TH OF FEBRUARY, 2014
Yellow handkerchiefs to be used for the project were completed.
・18TH OF FEBRUARY, 2014
10,000 yellow handkerchiefs are given to experts who live in Sendai.
・1ST OF MARCH, 2014
Asked to elementary and junior high school students to write a message
for happiness on 4,000 holders to put candles.
・11TH OF MARCH, 2014
Memorial ceremony held. Using the holders which the message waswritten, lit up the message imaging of happiness. Lit up messages to thewindows around the Square.
・12TH OF MARCH, 2014
Consultation along with the Sendai city to be able to make a presentationof the yellow handkerchief project which JCI Sendai invented at the third
United Nations Conference on Disaster Reduction.
Recommendations : JCI Sendai achieved the aims through the memorial ceremony and theyellow handkerchief project in the following contents.
①Citizens participated in the memorial ceremony act together on theyellow handkerchief project and became active citizens to work actively tomake efforts to disaster mitigation restoration and reconstruction activities.
There were positive opinions from citizens of 90% out of collected 16,012
copies of questionnaire that they desire to promote the yellowhandkerchief project.
②It has improved disaster prevention consciousness of citizens because
2,395 households who received yellow handkerchiefs actually carried
yellow handkerchief project.
・Following are contents which are not able to be achieved the aims.
On a yellow handkerchief project which was started to conduct this fiscal
year, households who actually put the yellow handkerchiefs remained in
5% of all households in Sendai. Because it is a project that has been
carried from this year, recognition of citizen and the media is low, as wellas known force is not enough.

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Page 31

Award Category criteria

The purpose of this program is that to every citizen
raise awareness of disaster prevention and become
active citizen to build the strong city "Sendai" against
disaster.
・JCI Sendai collaborated with many young active
citizens and administration and carried out a following
activity plan.
・JCI Sendai took over to the citizen who did thepositive change of the memorial ceremony and theyellow handkerchief project with Sendai city in thefuture, and urged it so that the citizens might enlighten
the citizens.
・As a result of above, 4,000 citizens who acted withthe same will increased by an active citizen
transmitting activity to neighboring citizens and it
enabled a sustainable solution.
To send this project more effectively, announcing to
public was devised.
・JCI sendai sending project were positively notified
to nine local media companies.
・Five companies in the local TV station, three radio
station companies, and one newspaper company thatagreed to the project came to cover.
・Made the image that explained a yellow
handkerchief project, and it telecasted on a large screenof 200 inches in the memorial service hall.
・The state of the memorial ceremony is shown on theInternet.
・Budget total in fiscal 3years 52,800 US dollar.
PuPublic information expense 12,205 US dollar.
Budget hall construction expense 38,381 USdollar.
Miscellaneous expenses 2,214 US dollar.
Vision Promotion as follows.

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・JCI Sendai widely told a yellow handkerchief
project to Sendai citizen to 1,395 experts people of thecity and created the citizen who acted actively.
Mission Promotion as follows.
・The citizen who participated in a memorial
ceremony together pressed other citizens for disasterprevention awareness reform through the candle night
and a yellow handkerchief project more.
・All of the elementary and the junior high school
student, the volunteer, and the related Sendai citizens
were connected by a memorial service and a yellow
handkerchief project. The movement was caused.

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Page 42Award Category criteria

50 people.
98％
・Distribution of yellow handkerchief 108people.
・Site management 42people.
・Make arrangements for the content of the memorialservice with Sendai City 15people.
・Having a meeting with experts in city about yellow
handkerchief project 5people.
・Asked elementary and junior high school students towrite a message for the revival on the holders ofcandles 23people.
・Project PR 21people.
・Asked Volunteer cooperation at a memorial service
and a yellow handkerchief project 9people.
・Notice of memorial ceremony and a yellow
handkerchief project in the HP 3people.

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Page 53Award Category criteria

・The questionnaire was taken to the citizen who
participated in the project to recognize the situation ofthe project.
・There are 16,012 numbers of questionnaire
collections, and the result that 90 percent wanted topromote a yellow handkerchief project.
Q1:Did you understand the yellow handkerchief
project?
YES １５，３６９ NO ６４３
Q2:Do you intend to work on a yellow handkerchief
project taking advantage of this?
YES １４，５６２ NO １，４５０
Q3:Before and after participating in this project, did
the thought to the Great East Japan Earthquake havechanged?
YES １２，８０８ NO ３，２０４※Number of project volunteer participant
The 1st year 72people
The 2nd year 98people
The 3rd year 149people
total 319people
・The number of volunteers doubled in three years.
Each media reported the importance of the projectand got an evaluation for the project objectively.
①It was taken up by the news of the local television
broadcasting station, and project importance wasspread.
②The article of the project was placed in the local
newspaper publisher and transmitted importance of theproject.
Circulation :470000 The number of the estimatedsubscribers.
・The citizen who participated in project changed
positively, and it was evaluated by the United Nations,
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and authorized in role model city.(Strong city "Sendai"
against disaster)・In order to finish revival, Sendai citizens may
accomplish it by own hands, and enlarge possibility toproduce continuous way out for revival.

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Award Category criteria

・As a result of working with 16,012 citizens, muchmedia paid attention and were taken up and the namerecognition of JC went up.
・JCI Sendai carried out this project, and 96 people
joined JCI Sendai who agreed to this project.
JCI Sendai promoted the JCI mission as follows.
・We carried out project with a citizen and created thecitizen who acted with the young people who create
practice and the future of the action guidance for thedisaster actively.

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Award Category criteria

・JCI Sendai improved citizens disaster awarenessthrough a memorial ceremony and the yellow
handkerchief project.
・Starting with having been recognized to the rolemodel city, Sendai City will be able to a strong cityin the disaster for the long term and to expect tocomplete the reconstruction by 2021.
By a yellow handkerchief project carried out from thisyear, the household which put yellow handkerchief
really remained in 0.5% of all Sendai-city households.
It is necessary to consider making structure which istransmitted from citizens to citizens so that we may get
many households to carry out in the future.
・The method of the project is told in the television,
the radio, and the newspaper beforehand is adopted.
・Make an exclusive page in Facebook and Twitter byposting the state of a project construction stage and thepreliminary stage to promote the expansion of project.

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