2018 年度第 1 回関西支部例会のご案内

ご挨拶

寒さまだまだ厳しき折、会員のみなさまにおかれましては、お変わりなくご活躍のことと存じます。2018 年度第 1 回目の関西支部例会を下記のとおり開催する運びとなりましたので，ご案内申し上げます。
今回は，ご発表者に佐藤研一会員と三宮優子会員をお迎えし、関西学院大学梅田キャンパスにて開催いたします。みなさま、どうぞ奮ってご参加ください。
春の例会にて、みなさまとお目にかかれますことを、心待ちにしております。

国際ビジネスコミュニケーション学会

1関西支部長 岡本真由美

記
日時：2018 年 3 月 31 日（土）14：00 ～ 17：00

会場：関西学院大学 大阪梅田キャンパス（K.G.ハブスクエア大阪）
10 階

1002 号室

https://www.kwansei.ac.jp/kg_hub/access/index.html

スケジュール：
14：00 開会

支部長挨拶

14：10 ～ 15：10

研究発表(p.3 参照)“Business Communication in Promoting Traditional Japanese Artisans to theWorld: through Projects of WANOBI-Beautiful Japan”
三宮優子（一般社団法人 WANOBI 和の美；神戸ビジネススクール株式会社）
15：10 ～ 15：25

休憩

15：25 ～ 16：25

研究発表（p.4 参照）“Intercultural Communication in the Japanese Inbound Tourism Business:
Challenges and Issues”
佐藤研一（同志社大学
16：30 ～ 17：00

商学部）

支部総会

支部会終了後、懇親会を開催いたします。
（会費 4,000 円程度）

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発表要旨

“Business Communication in Promoting Traditional Japanese
Artisans to the World:
through Projects of WANOBI-Beautiful Japan”
Yuko Sangu
Traditional arts and crafts are important historical elements of Japan’scultural heritage and the artisans responsible for carrying on thesetraditions are largely anonymous. It is WANOBI-Beautiful Japan’s sincerest
desire to introduce such artisans from Japan to the world by telling you theirstories and sharing with you the exquisite work they produce.
Japanese artisans are living testaments to historical Japan as themethods used to create their work have remained unchanged for centuries.
By making a website in English that features them, I try to re-ignite interestin them and their work so that these artisans will once again flourish andtheir traditions will live on.
Traditional Japanese handcrafts are truly outstanding and unique artthat have been passed down for over 1200 years. However, little do weJapanese know about these handcrafts and how even fewer Japanese can
explain and describe them in English. It is really striking to me that these
irreplaceable treasures are about to die out and there is not much time left
until this happens.
I hope that by learning about the traditional techniques used by these
artisans you may gain some insights into Japanese culture. And perhaps you
may also discover something beautiful and delightful that you never knew
existed.

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“Intercultural Communication in the Japanese Inbound Tourism
Business: Challenges and Issues”
Kenichi Sato
The number of inbound tourists visiting Japan is rapidly increasing.
At the same time, letting the world know the Japanese culture and values is
one of the priorities of the Japanese government, as observed in a series ofgovernmental policies and initiatives.
One of the main purposes of such initiatives of the Japanese
government, most notably in the campaign for the traditional Japanesecuisine to gain UNESCO’s world heritage status in 2013, is to preserve theJapanese culture, which the Japanese themselves are overlooking or evenforgetting. Therefore, the main approach therein is to sustain the Japanesecultural norms and traditions as they are.
However, does such an approach work when involving inboundtourists and other non-Japanese people visiting Japan? People from othercultures may have different or even unpredictable perspectives and attitudes
towards the Japanese culture, at least in the eyes of the Japanese. Will they
accept or follow the Japanese cultural norms as they are? If not, are theJapanese, as the guardians of their own culture, entitled to force thenon-Japanese to adapt to the Japanese way? Or should the Japanese beready to adjust their approach to accommodate the non-Japanese needs andinterests? Does it imply a betrayal to their cultural traditions?
In this small research project, I would like to explore the realcommunication issues occurring between the transmitters of the Japaneseculture and the receivers, by talking to practitioners with rich experiences ofcommunicating the Japanese culture and values to the non-Japaneseaudience and the inbound tourists.

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＝関西学院大学 大阪梅田キャンパスへのアクセス＝（https://www.kwansei.ac.jp/kg_hub/access/）〒564-8680 大阪府吹田市山手町 3-3-35 関西大学商学部 岡本研究室内
国際ビジネスコミュニケーション学会 関西支部事務局 濱崎佳子・山田正義
Tel. 06-6368-1121

E-mail: jbca.kansai@gmail.com
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