IDENTITY
JapanetPOLICYJapanet

WAY

JapanetCULTURE
Our Purpose

PURPOSETo ﬁll the everyday lives of customers, clients,
employees, and all others involved with the joy ofliving in the now, through communicating to theworld convenience and thrill, the excitement of anenriching life, the pride in living in a community andthe joy of sharing happy moments.

Japanet

POLICY
Discover, Polish and Communicate
At Japanet, we value three activities: the discovery of the really good stuﬀ which
exists in the world, the reﬁning of things into better products or services fromour unique point of view and steadily communicating essence.
We focus on businesses that can create added value unique to Japanet by
discovering, polishing, and communicating in a form we believe to be correct.

JapanetWAY
Careful selection and concentration
We single out the really good stuﬀ and further
polish the good

Channel mix
We communicate important messages through a varietyof connecting places with a focus on means of delivery.

Doing everything on our own
We increase value and take overall responsibility forquality by doing as much as we can in-house

High-speed PDCA
We start immediately, constantly readjust, and continue
to improve with speed

Ability to imagine customers'
feelings thoroughly
We always envision the customer and pay carefulattention to detail to impress and exceed expectations

JapanetCULTURE
Friendly and stoic
Japanet employees value both the warmthof considering customers and colleagues
as family and our stoic nature of earnestly
working towards an ideal.

-action1. Greeting with smiles
2. Following rules
3. Carefully considering and taking action
with a sense of ownership
4. Focusing on highly productive methods
5. Taking action with good ideas andseeing it through-mind6. Taking on challenges without fear ofchange
7. Striving with humility
8. Communicating ideas pleasantly whileenvisioning the other side's position
9. Trusting colleagues and creating newvalue together
10. Enjoying the now while aiming for abrighter futureMessage

Takata Co., Ltd., the predecessor of Japanet, was established in 1986 by our founder, Akira Takata.
As the mail-order business continues to expand, we have been certain that Japanet exists to serve people who desire to buy goodproducts but ﬁnd it hard to choose from the products ﬂooding the world, by discovering products and services using Japanet's own
criteria, polishing them thoroughly to enhance their appeal, and communicating their appeal to the world.
I believe that many customers of Japanet did not plan to purchase goods on the day they made their purchases.
This is why each one of the employees of our Group companies is increasing their efforts to deliver the joy of living in the moment
by imagining customers' feelings with a commitment to selecting products which will never make customers regret buying themand providing thorough support.
In 2019, we launched the sports and regional revitalization business as our second core business following the mail-order business.
In 2017, we began to manage the V-VAREN NAGASAKI professional football club in Nagasaki, where we are headquartered.
This business has increased our desire to revitalize the region.
In 2020, we established NAGASAKI VELCA, the ﬁrst professional basketball club in Nagasaki.
The club joined the B.LEAGUE from the 2021-2022 season and was promoted to B1league in the shortest possible time.
Nagasaki Stadium City, scheduled to open in October 2024, is a complex consisting of a soccer stadium, an arena, ofﬁces, commercial
facilities, hotels, etc. As a company with origins in Nagasaki, we are working on this project with the desire to revitalize the local area.
We are resolved to advance this project as a private enterprise, applying our ability to imagine customers' feelings thoroughly which
we have cultivated through the mail-order business while improving the speed and accuracy of our decision-making.
Thus, we aim to be an entity which can revitalize ﬁrst Nagasaki, and eventually the entire country.
Regarding the work environment of our employees, our slogan is "Work earnestly in a warm, friendly atmosphere." We aim to be anideal company where employees can be highly productive working for customers and their co-workers and enjoy their own personaldevelopment. We want to be a company capable of creating an environment and providing support that enables employees to have
fulﬁlling personal lives.
Our mission is to combine the thinking of various business partners and people from local communities, who create superb products,
with the thinking of our employees and to be a company capable of providing services which make more customers feel that theirlives have been enriched and feel the joy of living in the moment.
All of us will continue to endeavor to deliver more of the joy of living in the moment by improving our comprehensive capabilities as
a company while maximizing our strength that we have cultivated to date.

President & CEO

Akito Takata

Japanet Groups   Holdings           TourismTAKATAYuko YukoAmerica  V-VAREN NAGASAKIMedia Agency

NAGASAKIVELCA    Service InnovationWater        

Regional Creation NAGASAKICommunications     

Regional X NAGASAKIBroadcasting

Regional Foods NAGASAKI

Logistics Service

Japanet Holdings Co.,Ltd.
• Overall Group personnel strategy, accounting strategy,
PR strategy, management strategy including information
system development, and advertising planning andproduction of videos and graphics• Back-ofﬁce operations for the overall Group 
Japanet Tourism Co.,Ltd.

Japanet TAKATA Co.,Ltd.
• Buying products• Production of content for shopping media(TV, radio, paper media and e-commerce sites)• Product marketing• Travel businessYuko Yuko

V-VAREN NAGASAKI Co.,Ltd.
• Operation of a football club and staging of games• Management of players anddevelopment of the next generation of players and children•Travel business:Arranged travel for accomodation in Japan•Accepting inquiries about travel services•Advertising sales businessJapanet Media Agency Co.,Ltd.
Japanet America Inc.

• Media buying• Media marketing•Travel business in the United States•Sponsor sales and attracting events of Nagasaki StadiumCity Regional Creation
NAGASAKI Co.,Ltd.

Japanet Communications Co.,Ltd.
• Accepting purchase requests and accepting inquiries
before and after purchases• Accepting inquiries about after-sales services• Analyzing the content of inquiries andimproving products

Japanet Service Innovation Co.,Ltd.
• Credit card and cashless payment business and planningof other payments• Electricity retail business (registration number: A0673)• Planning of new services

Japanet Logistics Service Co.,Ltd.
• Shipment of products and provision of delivery andinstallation services for large-sized products• Maintenance and visit services for speciﬁed products• Repair and replacement of products and operations
related to product returns

Japanet Water Co.,Ltd.
• Production of natural mineral water• Planning water servers• Production of craft beer (plan) NAGASAKI VELCA Co.,Ltd.
• Operation of the basketball club and staging of games• Management of players anddevelopment of the next generation of players and children Japanet Broadcasting Co.,Ltd.
• Scheduling programs on the company's own broadcast
satellite (BS) channel and broadcasting operations• Planning programs for broadcast, production ofprograms, procurment and sales• Leasing and maintenance management of broadcasting
and recording studios• Business strategy and planning related toregional revitalization business• Planning and operation of Nagasaki Stadium City

Regional X
NAGASAKI Co.,Ltd.
• Planning and operation of events

Regional Foods
NAGASAKI Co.,Ltd.
• Restaurant business• Catering businessHistory
The company begins operating with the main businesses of photography,photo developing and sales of cameras and other products.
The company hosts its ﬁrst home shopping radio program on NBC Nagasaki Broadcasting, which became the starting point of its mail-orderbusiness.
The company becomes able to host home shopping radio programs all over Japan, starting full-scale operation as a mail-order company.
Home shopping TV programs produced by the company begin to be broadcast.
The company publishes mail-order brochures for members and newspaper inserts, fully entering the nationwide mail-order business basedon paper media.
The company launches its own e-commerce site and begins to operate an online shopping business.
The company's mail-order business develops to feature a channel mix which enables the delivery of better goods to more customers viafourtypes of media: radio, TV, paper media and the internet.
The company constructs its own building with a large-scale logistics and order acceptance center in Hiu, Sasebo.
This enables the company to establish a framework for doing everything on its own, which enables it to provide better services by doing
everything, from the purchasing of products to after-sales follow-up, all on its own.
The call center department is spun off into Japanet Communications Co., Ltd.
It starts operating as a comprehensive contact center engaged in operations from response to inquiriesbefore product purchase to provisionof after-sales support.
Akira Takata, the founder, resigns as president.
Akito Takata becomes the new president.
The corporate logo and corporate philosophy are redesigned, and Japanet starts operating as a redesigned company.
Japanet Media Creation Co., Ltd. is made a Group company, aiming to strengthen media planning and establish an internal creativedepartment.
The company establishes a logistics center in Ichikawa City, Chiba, to enhance delivery to East Japan.
The company entirely redesigns its e-commerce site into Japanet senQua, reinforcing its careful selection and concentration system, underwhich it carefully selects the ﬁnest item in each category, polishes it, and offers it to customers.
The company acquires 100% of the stock of V-Varen Nagasaki Co., Ltd., a professional football club, making it a Group company,and Akira
Takata becomes its president and representative director.
Japanet Service Innovation Co., Ltd. is established as a company handling new services. The new company engages in the business of sellingJapanet Water, natural mineral water that it produces itself, and it provides the industry's ﬁrst chartered-cruise-ship tour around Japan sixtimes.
The Nagasaki Stadium City Project, a town development project centered on a stadium, is launched with Japanet Holdings playing a leading role.
Regional Creation Nagasaki Co., Ltd.is established to implement private-sector-driven town development and regional revitalization projects.
The company establishes NAGASAKI VELCA, the ﬁrst professional basketball club in Nagasaki.
The company launches BSJapanext, a BS satellite TV station.
The company opens V. SPORTS BASE NAGASAKI as a base for football, basketball and cheerleading dance schools.

2023

Established Japanet America Inc., which develops Japanese travel business in the United States and sponsor sales and attracting events ofNagasaki StadiumCity.