G u i d e To
Advertisement & Sponsorship

Update：2022.6.61

Contents■P3

Physical Ads（Makuhari Messe）
P4
SPECIAL ZONE OUTDOOR ADVERTISEMENT
P5・6 OUTDOOR ADVERTISEMENT
P7・8 INDOOR ADVERTISEMENTP9Media AD ／ Notes for Data Submissions■P10 Online Ads（Official Web/Twitter）
P11P12P13P14P15P16P17P18P19

Online Advertisement ①（Rotation Banner）
Online Advertisement ②（Rectangle Banner）
Online Advertisement ③（Video Advertisement）
Online Advertisement ④（TGS Selection「Image＋Text」）
Online Advertisement ➄（Category Banner）
Notes for Application and Data Submission ①Notes for Application and Data Submission ②
Twitter – TGS Official Exhibitor Program Boosting Plan ①
Twitter – TGS Official Exhibitor Program Boosting Plan ②■P20

Special Sponsorship Program■P22Organizer Session Commercial Video■P25

TGS2022 Advertising & Sponsorship Application Form2

Physical Ads（Makuhari Messe）

3

4

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6

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8

Notes for Date Submissions
https://nkbp.jp/3rWvZp6

9

Online Ads（Official Web/Twitter）

10

Open to Non-Exhibitors

Online Advertisement ①

Application Deadline: June 10 (Fri)Material Submission Deadline: June 27 (Mon)PC

Rotation BannerRate：JPY660,000/bannerSmartphone

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units:10 Units

・Expression:

Rotations on 2 Slots Display (PC)
Rotations on 2 Slots Display (Mobile)

・Guarantee:

Fixed Period

・Running Period:
July 6 through December 20, 2022
（planned）
・Size: W520 ×H100 Pixels※The advertising rates, offering units, and formats are subject tochange without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.
*Image11

Open to Non-Exhibitors

Online Advertisement ②Application Deadline: June 10 (Fri)Material Submission Deadline: June 27 (Mon)PC

Rectangle Banner

550,000/Banner

Smartphone

Rate：JPY

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units:

10 Units

・Expression:

Rotations on 3 Slots Display (PC)
Rotations on 2 Slots Display (Mobile)

・Guarantee:

Fixed Period

・Running Period:
July 6 through December 20, 2022（planned）
・Size: Width 300 × Height 250 Pixels※The advertising rates, offering units, and formats are subject tochange without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.
*Image12

Open to Non-Exhibitors

Online Advertisement ③Application Deadline: June 10 (Fri)Material Submission Deadline: June 20 (Mon)▶The video ad will launch to play when the viewer scrolls to the designatedlocation. Audio can also be played by mouse over or by clicking.

Video Advertisement
Rate：JPYPC

1,100,000
Smartphone

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units: 1・Expression Format:
Displays in a 16:9 (4: 3 is not supported) within themaximum 640 x 360 pixels display area. After playing thevideo for up to 30 seconds, the default design byManagement Office will be displayed automatically.
・Running PeriodJuly 6 through December 20, 2022
（planned）
・Guarantee: Fixed Period
・File Format
MP4（Recommended）, MOV
・File Size
Up to ４MB（Recommended）※Contact OMO if the file size exceeds 4MB.
※The advertising rates, offering units, and formats are subject to change without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.
※Frequency control may be implemented according to regulations.
※Audio will only be played when the viewer click the speaker button in the video ad.
※Depending on the content of the video, the website may refuse to post it.
※Specified design will be automatically displayed on the screen after playback is completed.

VIDEO AD▶
16：9

VIDEOADVIDEO AD▶
▶
16:9
16：9

VIDEO AD
After Playing

16:9
・ During playing video:
Click to move to the destination
・ After playing the video:
After playing the video for 30 seconds
at your discretion, our standard design
will be displayed automatically.
・ Voice is OFF by default

VIDEO ADFor Details

See Again

16:9

13

Open to Non-Exhibitors

Online Advertisement ④

Application Deadline: June 10 (Fri)Material Submission Deadline: June 27 (Mon)TGS Selection（Image＋Text）
Rate：JPY

220,000

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units: 5・Expression: Rotation
・Guarantee: Fixed Period
・Running Period:
July 6 through December 20, 2022（planned）
・Size[PC] Image: W100×H100 Pixels（50KB or less）※Text cannot be included in the image.
Heading Text: Within 10 words
Contents Text: Within 20 words[Mobile] Image: W60×H60 Pixels（50KB or less）※Text cannot be included in the image.
Heading Text: Within 20 words●Placement Image
This menu is combination of image and text

TGS SelectionTextTextTextTextTextTextText
TextTextTextTextTextTextText
Exhibitor Name ●●●●Image※The advertising rates, offering units, and formats are subject to change without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.

*Image14

Online Advertisement ⑤

Application Deadline: June 10 (Fri)Material Submission Deadline: June 27 (Mon)PC

Category BannerRate：JPY

Smartphone

220,000

・Posting: Exhibitors List and Title List・Offering Units: 4・Expression: Rotation with 4 Slots (PC/Mobile)
・Guarantee: Fixed Period・Running Period: July 6 through December 20, 2022
（planned）
・Size 【PC】: W305×H210 Pixels（50KB or less）
・Size 【Mobile】: W200×H140 Pixels（50KB or less）※The advertising rates, offering units, and formats are subject to change
without prior notice.
※The above price is tax inclusive.

*Image15

Notes for Application and Data Submission ①
Notes for Application（Online Advertisement）■Applications will be accepted by first-come, first-serve basis. Check OMO for the availabilities.
■All the contents of advertisement will be screening prior to uploading the data.
■Advertisers/Sponsors who wish to place advertisement have to agree on "TOKYOGAME SHOW 2022 Governing Rule". Please agree to the "Terms andConditions" on the rule prior to the application submissions.
■Banner advertisement is guaranteed for a fixed period. Click rate and imp number
are not guaranteed. (even the data of viewership are not disclosed.)■Please submit your documents no later than 7 business days prior to closing date.
*The advertisement start time is midnight on the start day of the advertisement. If there is animproper placement with the display, it will be handled during business hours. TGS Management
Office will not be responsible for any deficiencies in advertising during this period.
■Data Submission[Necessary Data File Format]①GIF、JPEG、PNG file ONLY
②Link-up URL（1 link only）③【TGS Selection】 Text file edited by text editor※Please send the form by email to the TGS Overseas Management Office (OMO)
tgs@conge.co.jp

16Notes for Application and Data Submission ②
Notes for Material Productions （Online Advertisement）
Banner Ad Material, Image File・Any materials have to obey Computer Entertainment Software Ethic Rule（cesa.or.jp/guideline/ethics.html）.
・Be sure to upload the linked site (landing page) by the day before the launching date.
・In case the advertisement contents are similar to the design (title, navigation, linkbutton, etc.) on TGS ONLINE site, which causes misunderstanding by users, TGSManagement Office may be asking to change the design.
・When the background is white, as a general rule, attach an outer frame. If theboundary between the advertisement and the site is unclear, the Management Office
may ask you to change the design.

Text Material
・Please be noted that some special characters and symbols cannot be used.
Contact to OMO for details.

17Twitter – TGS Official Exhibitor Program Boosting Plan ①
Promoting Your TGS Official Exhibitor Program through Twitter!
With the cooperation of Twitter Japan, TGS2022 ONLINE provides boosting plan to increase the number of live
viewership of TGS Official Exhibitor Program distributed from TOKYO GAME SHOW Twitter official account. It ispossible to widely promote your TGS Official Exhibitor Program to target users.

【Outline】 *As of Jun 6Distribution Handling ：TGS Official Twitter（＠tokyo_game_show）
Or Advertiser’s AccountApplicable Contents：TGS Official Exhibitor ProgramAd. Format：Promotional Live Video（Production-based Sponsorship）
Production Unit：1 （Live Video）
Distribution Time：Depends on TGS Official Exhibitor ProgramTime Slots※This plan is intended to promote TGS Official Exhibitor Program live coverage.
※This plan is only limited to exhibitors of TGS Official Exhibitor Program.
※ The sponsorship fee below is the minimum amount to be posted, so it can be flexibly adapted
to your budget.
※This advertising plan will be accepted by Twitter Ad Authorized Agencies.

Advertising Fee*Agency Commission Included

JPY 3,300,000（tax inclusive）

18Twitter – TGS Official Exhibitor Program Boosting Plan ②
Note for Sponsorship Advertisers:
1.After IO is signed and work is in production, we cannot accept cancellations.
2.Value of IO must be fully served within 3 months. (It can change depending on talent).
Please contact us for more than 3 months delivery.
3.Creatives not created by sponsorship cannot be used within the same campaign.
4.Application deadlines are in accordance with the rules of our agents.
5.Please contact Twitter sales team if you have questions about this sponsorship ad.

Note for Advertising Agencies:1.The following advertising products are not eligible for sponsorship advertising.
A) Promoted accounts, B) Amplify Pre-roll (IVA) C) First View, D) Promo Trends, E) Spotlight
2.Please include the correct package name when you order the sponsorship ad package.
3.Cannot use reach & frequency in this plan.
4.Value of IO must be fully served
5.When promoting third-party tweets, please include "#PR" in the text.
6.Distribution to TAP is not allowed.
(Please make sure to remove the TAP check box from the distribution destination)*IO：Insertion Order (The number assigned to each project when ordering a Twitter ad)*TAP：Twitter Audience Platform*TBM: Twitter Business Manager

19

Open toNon-Exhibitors

SpecialSponsorship
Program20

Open toNon-Exhibitors

Special Sponsorship Program

TGS2022 is calling for Special Sponsorship Programs with a wide range of nonexhibitors (other than game-related companies). The special sponsorshipprogram eliminates competitors by category.
※Contact OMO for customized sponsorship.
PCMenu①
Logo (Large-scale) on
TGS2022

Menu②
Logo on TGS Official Program Background
Logo on Backboard on Following
Organizer’s Program:・Opening Program／Ending Program・Official Organizer Program（2 Programs）

Logo placement as Special Sponsorship Company asfollows:
・ TGS Official Website
・ Floor Map at Real Venue（Planned）
・ Official Guidebook at Real Venue（Planned）<TGS Official Website>
Logo as TGS Special Sponsorship on TGS Top Page
・Running Period:
July 6 through December 20, 2022（planned）
・ Posting: Top Page ONLY (PC・Mobile)
・ Guarantee:
Fixed Period・ Placement Order: Order of the Japanese syllabary※The advertising rates, offering units, and formats aresubject to change without prior notice.
※Non exhibitors can also apply for this menu.

※Sponsor’s logo will be placed yellow areaon the right picture. (Multiple company logos
will be posted.)

Smartphone

Menu③
Real (In-Person) Exhibit SpaceReal (In-Person) Exhibit Space（with 8 Booth Units）
The equivalent of 8 booths will be provided in the Makuhari Messe
exhibition area.

Special Sponsorship Program

Fee: JPY 8,800,000.-（tax incl.)
21

Open toNon-Exhibitors

Organizer Session
Commercial Video

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Organizer Session – Commercial Video

Open toNon-Exhibitors

Promotional videos of sponsors will be distributed before the organizer session and/or R1
session on September 16 (Fri.)
10am

11am

Regular
120 pax

Organizer
SessionShort
60 pax

Organizer
Session

12pm

1pm

2pm

R1
S1

3pm

R2
S2

S3

4pm

5pm

R3
S4

【Sponsorship Outline】⚫

The sponsor's video ad (30 seconds or less) will be distributed in the beginning of the sponsorship session
and/or R1 session(2 times).

⚫

The video ad will be played in the beginning of the seminar not only online but also in the seminar venue.

⚫

Video data will be submitted to OMO as pre-recorded package. （Data Format：MP4）⚫ 【Pre-Recorded Data Closing Date：August 31（Wed.）】Sponsorship Fee
JPY220,000（tax incl.）※Calling Slots：3＜To Apply＞
Please contact OMO to confirm the availability of slots before applying.
※Participation in this project is limited to exhibitors at the real venue or online
exhibitors.
※The application will be accepted on a first-come, first-serve basis.

For more detail, please refer to【TGS Forum Sponsorship Session Guide】

23

Contact / Inquiries
To Contact

TGS Overseas Management Office(OMO)【E-mail】

tgs@congre.co.jp
For Mainland China:
c/o Shanghai Lizhi Business Information Consulting Service Center
Phone: +86-156-9213-4311
E-mail：xue.hui@rich-event.link
WeChat: xuehui481765
For Taiwan:
c/o Service Industry Promotion Center, Taiwan External Trade
Development Council (TAITRA)
Phone: +886-2-2725-5200 ext 1942
E-mail：georgechou@taitra.org.tw

https://tgs.cesa.or.jp/en/
24

TGS2022 Advertising & Sponsorship Application Form
※Please send the form by email to the TGS Overseas Management Office (OMO).
Email: tgs@congre.co.jp
The application will be accepted on a first-come, first-serve basis.

Company/Organization
Name：
Invoice Company Name：Division/Dept.：

Name：

Address：TEL：

E-mail：Menu

No.

SPECIAL ZONEOUTDOOR
ADVERTISEMENTKAIHIN MAKUHARI Station Plaza Flag

10 Sets¥1,980,000

2International Street Flag A

10 Sets¥550,000

3International Street Flag B

12 Sets¥605,000

4Messe Street Flag

35 Sets¥4,180,000

5Station Plaza Arcade Banner

4 Boards (Both Sides)¥1,815,000

6Station Plaza Column-Covered Advertisement

4 Sets¥715,000

7PLENA Side Pedistrian Bridge Upper Banner

1 Set¥220,000

8

Pedistrian Bridge Handrail Banner A

16 Sheets¥1,760,000

9Pedistrian Bridge Handrail Banner B

14 Sheets

10Pedistrian Bridge Entrance 【Station Side】 / 【Makuhari Messe Side】

11a

Arcade Banner〈WBG side〉

4 Sets11b

Arcade Banner 〈International Conference Hall side〉

4 Sets¥990,000

12a

Arched Banner 〈International Conference Hall〉

8 Boards¥1,100,000

12bArched Banner 〈Central Plaza〉

3 Boards¥660,000

13Floor Map Banner〈International Conference Hall〉

2 Boards¥1,320,000

Column-Covered Advertisement at International

Indoor Ads

Media AD

Online AdsRate（tax inclusive）

114 Conference Hall

Outdoor Ads

PurchasingUnit

1 Unit (Both Sides)

12 Boards¥1,540,000【Station Side】\715,000【Messe Side】\770,000¥825,000¥2,200,000【Large】\990,000【Small】\605,000

15aPlaza Billboard Banner〈 Large/Small〉

15b

Plaza Billboard Back Banner

1 Set¥935,000

16

Spiral Staircase Banner

1 Board¥1,430,000

17Entrance Canopy Banner

1 Sheet¥1,430,000

18Column-Covered AD Under Entrance Canopy

1 Sheet (4 Sides)¥550,00019

Event Hall Entrance Banner at Central Plaza

1 Board¥330,00020

Self-Standing Banner at Event Hall Outside

5 Boards¥2,750,000

21

Entrance Gate Welcome Board

22

Exhibition Hall Window Covered Advertisement

23

Entrance Self-Standing Banner

24

Central Mall Banner25

1 Side1 Board¥1,100,000

1 Board (16 Sheets)¥990,000

1 Board¥605,000

1 Sheet (both sides)¥495,000

Central Mall Column Covered Signage

2 Walls¥440,000

26

Central Entrance Welcome Signage【A 】1 Sheet【B】1 Sheet【C】2 Sheet

27

Central Mall Glass Wall Signage

1 Board28

Central Mall

1 Stand¥440,000

29

Ad-Wall

1 Wall (4 sides)¥440,000

30

Entrance Banner

2 Banners¥880,000

31

Catalogue Display

1 Stand¥165,00032

Carpet Banner

1 Board¥770,00033

Business Meeting Area Standing Banner

2 Banners¥330,00034

Business Meeting Area Hanging Banner

4 Banners¥770,00035

Business Meeting Area Beverage Sponsorship

36

Restroom Sticker Advertising

37
38

Self-Standing Banner【A】\440,000【 B 】\55,000／㎡～【C】\440,000¥935,000

1 Sponsorship¥770,000Each Hall¥660,000

Gate Lobby Banner at 2nd Floor

1 Banners¥1,100,000

Escalator Banner (Glass Surface)

28 Banners¥880,000

39

Floor Sheet Banner Under Stairs

1 Banners\55,000／㎡

40

2nd Floor Balcony Banner at Hall 1-8

1 Banners¥550,00041

Hanging Banner in Exhibition Hall

1 Board¥605,000¥5,500,000

AID Charm Ribbon

1 Set①Rotation Banner1 banner¥660,000②Rectangle Banner

1 banner¥550,000¥1,100,000③Video Advertisement

1 Set

④

TGS Selection（Image＋Text）

1 Set¥220,000⑤

Category Banner

1 Set¥220,000

1 Set¥8,800,000

Special Sponsorship Program

Invoicing Price（Total）
Note for payment:※Upon receiving the application form, the OMO will send the confirmation. The date will be set as contract completion date.
※Upon receiving the application form, the OMO will issue an invoice. Handling charge (JPY 3,000) will be added to the advertisingand sponsorship fee as administrative procedures. Please settle the payment by the deadline on the invoice.
※The full application amount will be charged if you cancel after the contract completion date.

Units To
ApplyTotal(tax inclusive）