For Immediate Release
January 24, 2020
LIXIL Group Corporation

LIXIL Unveils New Kitchen and Bath Innovations at KBIS 2020
Las Vegas, USA – LIXIL, pioneering maker of water and housing products, showcases its kitchen and bathinnovations at the Kitchen & Bath Industry Show (KBIS). LIXIL Americas’ brands, American Standard, GROHEand DXV, will introduce new products that combine style and functionality to solve everyday, real-life
challenges for everyone, everywhere.
”We wanted to hone in on kitchen and bath innovations that provide real-life solutions for our consumers thisyear at KBIS,” said Katty Pien, Chief Marketing Officer, LIXIL Americas. “The products we are showcasing, andthe way in which we’ve chosen to highlight them, will truly transport you to a new way of experiencing ourbrands. From American Standard’s cozy, warm heart-of-the-home products, to GROHE’s contemporary,cosmopolitan haven and DXV’s jewel box of high-end, beautiful pieces, we are thrilled to display our newest
designs.”
As the company continues to deliver the best technology, design, quality and consumer-focused products,
LIXIL will introduce its newest collections and designs across its three brands.
American Standard will highlight key products by how they fit into the swirl of life through the design of its
booth. Since people spend six to seven years of their life in the kitchen and bathroom, American Standard
created suites built within the framework of a house that capture the feeling of those intimate spaces andpaint a picture of how its products fit into the most important rooms of people’s homes. Drawing on its
150-year legacy of built-to-last quality and never-let-you-down performance, American Standard is goingbeyond just the look of a kitchen or bathroom to bring innovations that fit people’s desire for stylish productsthat also improve everyday life. The select group of products highlighted in the suites include thecontemporary Studio S Collection, a new, full-suite solution for the bathroom and kitchen, and the SpaLet
Bidet Seats and Integrated Toilet family.
GROHE, a leading global brand for bath and kitchen water solutions, will feature a lineup of new products at
the Kitchen and Bath Industry Show. The updated Ladylux L2 kitchen faucet portfolio, brilliant new finishes inthe Essence collection and the versatile GrohSafe 3.0 pressure balance rough valve and matching trims
showcase the aesthetics and performance of German design and engineering, a difference you can truly feel.
Responding to growing demand from North American consumers who desire the ability to infuse the brand’s
sterling design, innovation and quality into every element of the bathroom, GROHE will introduce twostunning ceramics collections including sinks and toilets that coordinate with its popular Essence andEurocube faucet lines.
DXV, the only premium portfolio of bathroom and kitchen collections that reimagines and curates the mostinfluential and beautiful design movements of the past 150 years, introduced its all-new Belshire collection,
combining lavish style with fine craftsmanship and rich materials. The collection captures the glamour, sparkle
and opulence of the 1920s Golden Era.
For more information and to learn about all products showcased at KBIS, visit American Standard, GROHE andDXV to download the brands’ KBIS 2020 Press Kit materials.
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-EndDock-Tite®, Re-Trax®, Studio® S and PowerFlo® are registered trademarks of AS America, Inc.
GrohSafe® is a registered trademark of GROHE, Inc.
Belshire™ is a trademark of AS America, Inc.

About LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes areality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to
make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design,an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approachcomes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Over 70,000
colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion
people every day.
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.

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