LAUNCH PRESS RELEASECONTACT INFORMATION:A’sh Co., Ltd.
Suzuki, Shiono
Tel: +816-6356-1800
info@litup-japan.com

FOR IMMEDIATE RELEASE
A’sh Co., Ltd. Announces the Launch of VR SHOWROOM of Japanese arts and traditional

crafts.
[Traditional x Cutting-edge] Introducing JAPANESE ART to the world! Establishing themembership virtual showroom "LITUP JAPAN" that conveys its attraction from 360° through VR
commerce.
A VR showroom presenting art pieces and traditional crafts made by Japanese artists to theworld.
Osaka, Japan - A’sh Co.,Ltd. is excited to announce the launch of "LITUP JAPAN," a VR
commerce platform to demonstrate one-of-a-kind art works and traditional crafts createdby Japanese artists. (https://litup-japan.com)
At "LITUP JAPAN," we focus on the "one-of-a-kind" of the highly selected artists, presenting 45
works ranging from traditional crafts that highlight Japanese craftsmanship, to contemporary
art made by emerging young artists. By using photogrammetry, artworks are recreated inCG, allowing them to be viewed and purchased from any angle within the VR showroom.
When purchasing an art works physically For artworks purchased physically, an NFT
certificate will be associated. Digitalized artworks as NFTs are also available for purchase. Asfor the atmosphere, the VR showroom is designed based on traditional Japanesemeasurements, in order to emphasize the beauty and depiction of the artworks.
For August 2023, we are exhibiting and selling artworks with total amount of 255 million yen.
Furthermore, we plan to continue welcoming exclusively selected artists who aspire toexpand their presence on the global stage.
"VR showroom 【LITUP JAPAN】▶ https://litup-japan.com
Please find our promotion video here:▶ https://vimeo.com/852186212/870e76c4c9

About A’sh Co.,Ltd.
A’sh Co., Ltd.is a creative agency that provides creative solutions to the clients' problems.
With a strong desire to introduce not only domestically but also globally, the artworks
created by Japanese artists who possess sincere and dedicated craftsmanship, we haveestablished "LITUP JAPAN." Considering the artist as a priority (Artist-first), we have
implemented a system that minimizes the burden on the artists.

LITUP JAPAN 2023 Participating Artists
From renowned artists who inherit traditional Japanese techniques to emerging young artists
who handle contemporary art, we have various artists with diverse styles participating. We
also plan to invite highly-selected artists who wish to expand their presence globally in thefuture.

(From left) Yasuhiro Chiji "Ebishimenawawakamatsumonyo", Tatsuya Matsumoto"Cyoshitsuhakkakugousu Yoake", Kenyu Mitsuhashi "Memento P2"
Yasuhiro Chiji (Kyo-Yuzen)
A Yuzen artist that Japan is proud of, loved even by the highest-ranking noble family inSpain, the House of Alba.
Tatsuya Matsumoto(Lacquer Art)
Recipient of the Minister of Education, Culture, Sports, Science and Technology Award at theTraditional Japanese Lacquer Art Exhibition.
A lacquer artist who creates beautiful patterns through repeated application and polishing.
Kenyu Mitsuhashi (Kamakura-bori)A contemporary artist who inherits the 800-year-old Kamakura carving tradition while infusing
it with modern sensibilities.

(From left) Arata Nagano "Arareshinnarikamakiriawase Karakanefuro", Hirofumi MURATA"Funa-dansu (ship safety box) /Chobako (cabinet); Sanmaigamedo (mikunigata)", GINKO"Naburu Onna"
Arata Nagano (Kettle & Metalwork)
A kettle master who revives the traditional Japanese iron-making technique "Wazuku" andcreates a new legend for the next generation.
Hirofumi MURATA (Funa-dansu ship safety box)
A ship tansu revived in the modern era that floats on water even if the ship sinks.
GINKO (Ceramics)
A hand-twisted ceramic artist who produces unique, vibrant, and three-dimensional works.

(From left) Mari Nishimura "Lots of opportunities", Koyuki Sakamoto "You Will Shine In the Dark",
Taijun Nagayama "Monomina Shinrinomon (The Gateway of All Truths)"
Mari Nishimura (Oil Painting)A painter who radiates vibrant energy, based in both New York and Japan, traveling andexploring various parts of the world.

Koyuki Sakamoto (Sugar paint)
Dynamic works using sugar that can be enjoyed both visually and olfactorily.
A one-of-a-kind sugar artist.
Taijun Nagayama (Calligraphy)
A calligrapher who continuously captures the unique beauty of the Japanese through"calligraphy", embodying both orthodox tradition and innovation.

Messages from artists participating in LITUP JAPAN (excerpt)
・It is one means to accurately convey traditional culture to people around the world. I wasintrigued to see how people globally would react to this new distribution and sales method,and I wholeheartedly endorsed it. (Yasuhiro Chiji)
・It's an initiative we artists cannot undertake on our own. I was drawn to the phrase 'artistfirst', which doesn't select individuals based solely on fame or titles. (Tatsuya Matsumoto)・By combining the analog world of crafts with digital technology like VR, I hope to expand
the potential of my works and connections with people beyond our borders. (GINKO)
・LITUP JAPAN believes that by delivering artworks in a VR space to people worldwide, wecan share our inner selves with them, building deeper connections. (Kenyu Mitsuhashi )