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Awards Entry

2016 Asia-pacific Conference
Garbage resolution projects (crowdfunding)
JCI JAPAN
Best Local Corporate Social Responsibility (CSR)
Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local Corporate Social Responsibility (CSR) Program
NOM Information
National Organization: JCI JAPAN

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Yokohama
President: Takao Tonouchi
President Email: takao_tonouchi@yanasetech.co.jp

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Basic Information
Duration : From May 11, 2015 to May 27, 2015
Staff : 318 member
Sponsors : Crowd funding participants 172
Budget : 24,400 U.S. dollars
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:The 34th Yokohama Port Festival has achieved a remarkable result by
Who is benefited ?:attracting 750,000 event goers to the area.
Objective : The special event generates a large amount of waste.
Littering continues to be a major problem. Moreover, we have issues withthe visitors who lack of environmental awareness and the burden of highwaste disposal costs.
We availed the service of crowd funding platform to prompt event goersto:
1. No litter;
2. If you see a piece of litter, pick it up;
3. Take your litter home for proper disposal;
4. Comply proper waste disposal policy.
Also event goers are encouraged to throw their trash into ECO STATION
provided by JCI YOKOHAMA.
As to the contribution level, we set the minimum amounts at 5 U.S.
dollars, relatively low monetary values so that the contribution would not
be a burden to donors.
In addition, glow bracelets were given to donors so that they would knowthat the waste management advocate also took part in this program.
The above program was able to achieve a good level of waste problem
awareness among individuals who were unaware of it. Awarenessbrought positive changes to our support activities and waste issues.
(Glow bracelets were given to donors as a token of appreciation andmembers actively expressed our deep appreciation to individuals whowear it.)
Overview : As a backgrounder, yearly held Yokohama Port Festival generates morethan 100 tons of waste and the volume is increasing by 10% every year,
causing the community to spend 5 million yen for this event-generated
waste.
The concept of crowd funding was to tackle the problem and we aimed toraise 3 million yen to cover the cost of waste disposal. Our effort was
introduced via 13 social media including local newspaper, radio, andmagazine. As a result, the concept was widely disseminated andaccepted.
The previous year’s festival was held from May 11 to May 27, 2015 andthanks to event goers who are committed and extended support to theactivities, the donation reached 3 million yen in 16 days’ period.
Results : 1.) As a result of information dissemination, we were able to raiseawareness about waste problem associated with the 34th Yokohama Port
Festival.
Now, more individuals are concerned with waste problem and they
actually show support to our activities by picking up litter or taking theirlitter home for proper disposal. It was observed that their participation
worked as a deterrent to littering and prompted the local residents tomake a constructive change in attitudes towards waste issues.
2.) We obtained the following physical outcome as a quadratic action.
Budget 0
Fund-raising target 24,000 U.S. dollars
Actual fund raised 24,400 U.S. dollars
Achievement 100.4%
Note: Bank charges will be a 20% of the deposited amounts.

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Page view: 14565(Crowd funding platform will collect 20% of the fund raised as admin fee)
Actions Taken : What is crowd funding?
Crowd funding is asking a crowd of people to donate a defined amount ofmoney for a specific cause. The presentation will have a huge impact on
the success of a program. We took advantage of social media clout tohelp spreads information across multiple networks:
We attracted supports through SNS and/or other media to propel our
crowdfunding program and navigated individuals to the crowd funding
webpage with the method described below.
1.) Impact in prioritize media appearance
Since internet is a very effective way in disseminating information, crowd
funding program organizer may not consider availing the service of print
media. However, our first media appearance was the print media since
they can cover the wide range of people than internet.
1. Press release for the newspapers
2. Interview with the web service provider (e.g. Yahoo News)3. TV station JCOM
4. FM Radio Yokohama, 3 other radio stations
2.) SNS such as Facebook and LINE can offer the ability to spread
positive word of mouth for the purposes of raising public awareness inenvironmental issues, leading SNS users to crowdfunding webpage.
Recommendations : The special events generate a tremendous amount of waste and theevent-generated waste volumes are increasing every year. Littering andhigh waste disposal costs are becoming a major concern.
We engaged the service of crowdfunding to prompt visitors to:
1. No litter;
2. If you see a piece of litter, pick it up;
3. Take your litter home for proper disposal;
4. Comply proper waste disposal policy.
Also the visitors are encouraged to throw their trash into ECO STATION
provided by JCI YOKOHAMA.
As to the contribution level, we set the minimum amounts at 5 U.S.
dollars, relatively low monetary values so that the contribution would not
be a burden to them. In addition, glow bracelets were given to the donors
so that they would know that the waste management advocate also took
part in this program.
The program was able to achieve a good level of public awareness ofenvironmental issues and problems. It brought positive changes to our
support activities and the waste issues.
(Glow bracelets were given to the donors as a token of appreciation andthe members actively expressed our deep appreciation to individuals whowear it.)
I could say that the crowd funding is the most appropriate method tospread the information about your program. Also it does not require any
system costs.
[Fulfillment]
1. More individuals are now concerned with the Yokohama Port Festival
generated waste problem.
2. 1,000 individuals showed their understanding and cooperation toward
our program. We raised 3 million yen.
[Unfulfilled areas]
1. Information drive on our crowdfunding program should been widely
disseminated.
2. Though we achieved our fundraising target, we should attempt to
expand the program.
[What to do? Advices to successor]
1. Engage with media. Spread your message via media.
2. Offer more contribution package options so that we can attract morepotential donors, resulting in higher donations.
Our project is recognized as successful test case for the following

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reasons: create ways to impact and encouraging people; the project will
not be influenced by the manpower of Local Chapter which would help us
to widely disseminate information and the value of our activities.
Any project working with a third party surely face waste problem. We
consider that our activities can be an example of problem solving
program.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were the Our objective is to avail the service of crowdfunding as
objectives of this a way to create public awareness in waste issues,
program?

educate individuals who litter not to do so, encourage
public if they see a piece of litter pick it up, to take theirlitter home for proper disposal and to dispose waste
properly in bins or designated areas.
Also, we set the minimum contribution amounts at 5
U.S. dollars, relatively low monetary values so that thecontribution would not be a burden to donors. This
strategy will enable your program to build a new way ofcultivating participants as well as creating a good
opportunity to think about waste issues.

How does this Impact‥‥Local residents are already aware that special
program align to events generate tremendous amount of waste and highthe JCI Plan ofwaste disposal costs becoming a serious concern. One
Action?

of the most critical issues today is waste management.
Our program is one of a successful crowd funding
efforts that can be applied to other similar events.

Cooperate‥‥Our media exposure helped us to widely
disseminate event-generated waste problems, on top of
the information drive effort made by Yokohama Port
Festival Executive Committee. As a result, moreindividuals have come to understand and extend theircooperation on waste problem.
Connect‥‥Crowd funding can connect us and people
who visit website and decided to support our program.
Thanks to their commitment and support, we reachedour fundraising target.
Was the budget an Reward-based platforms serving entrepreneurs do noteffective guide for charge an upfront or posting fee, allow you to raise
the financial
your funds for only a small percentage of the money
management of
the project? you collect.

As a record number of local resident are expected toattend Yokohama Port Festival, existing problem with
event-generated waste should not be ignored.
Yearly held Yokohama Port Festival generates morethan 100 tons of waste and the volume is increasing by
10% Every year, causing the community to spend 5
million yen for the waste management, and expenses
for event-generated waste disposal reach 2.2 million
yen.
We set fundraising amounts is at 3 million yen; thehttp://www.jci.cc/eawards2n/print.php?lang_id=1&u=51247

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amount is inclusive of 0.8 million yen budget for glow
bracelet to be given to donors.
How does this [Mission]
project advance Yokohama Port Festival used to be heavily dependent
the JCI Mission
on corporate and member sponsorship to run the event
and Vision?

but recently situation became tough and encounteredchallenges. Under pressure to find an alternative way tosustain the event, we found out that the event-generated
waste becoming a major problem that should be
addressed accordingly.
So we began thinking about implementing
crowdfunding, seeing it as a way for us to solve thisproblem. Crowdfunding actually worked as an effective
tool to raise the money needed to realize our solution as
well as became more than just an interesting exercise orlearning experience and teams’ solutions could actually
be exercised and have real effects. [Vision]
Program participants were provided with theopportunity for addressing waste problem and they
were motivated to make positive changes in attitude
toward waste problem.

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Award Category criteria
Community Impact

How did the Local We let the local residents know about the eventOrganization generated waste problem in connection with Yokohama
measurePort Festival.
community impact
for this project? Our project aims to raise funds to cover waste disposal

costs.
We can no longer ignore the fact that Yokohama Port
Festival, which is held on port anniversary dategenerates tremendous amount of wastes every year andwaste become one of the most prominent environmental
impacts. Thus, there must be a solution to sustain
Yokohama Port Festival and we implement
crowdfunding as a new way to influence ourcommunity.

Describe the actual Event-generated waste is not a particular problem with
community impact Yokohama Port Festival but also a problem of our
produced by thiscommunity.
project.

Other community events and festivals also generate
wastes. I could say that our approach is a solution towaste problem rather than fundraising.

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Award Category criteria

3

Alignment to One or More of the Ten Principles through Concrete
Measures

Which of the ten [Environment]
principles of CSR Principle 8. Undertake initiatives to promote greater
did this projectenvironmental responsibility.
target?

As one of the JC activities, there is a need to motivate,
educate and advocate community about waste problem,
encourage individuals to participate waste management
activities.
(CSR 8.)How did this We take up waste problem that Yokohama Port Festival
project contribute is currently experiencing in order to raise public
to the promotion orawareness in waste disposal issues.
implementation of
the ten principles In effect, more individuals are committed to wasteof CSR? management, tend to produce less waste and prevent

littering. Contrary to previous years, no nearby
Yokohama Port Festival residents complain about
littering during and after the event period.

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Award Category criteria
Results Achieved

Which objectives The special event generates a tremendous amount of
did this program waste. Littering continues to be a major problem. Also
achieve?

we have issues with event-goers who lack ofenvironmental awareness. Moreover, high waste
disposal cost is becoming a heavy financial burden.

We engaged the service of crowd funding to prompt
visitors.
Also the visitors are encouraged to throw their trash
into the ECO STATION provided by JCI
YOKOHAMA.
As to the contribution level, we set the minimum
amounts at 5 U.S. dollars, relatively low monetary
values so that the contribution would not be a burden tothem.
In addition, glow bracelets were given to the donors sothat they would know that the waste management
advocate also took part in this program.
The above program was able to achieve a good level of
public awareness of environmental issues andproblems.
It brought positive changes to our support activities andthe waste issues.
(Glow bracelets were given to donors as a token of
appreciation and the members actively expressed our
deep appreciation to the local residents who wear it.)
What were the 1.) As a result of information dissemination, we wereconcrete results of able to raise awareness about waste problem associatedthe project?

with the 34th Yokohama Port Festival.
Now, more individuals are concerned with waste
problem and they actually show support to our activities
by picking up litter or taking their litter home for proper
disposal. It was observed that their participation worked
as a deterrent to littering and prompted the local
residents to make a constructive change in attitudes
towards waste issues.
2.) We obtained the following physical outcome as aquadratic action.
Budget 0
Fund-raising target 24,000 U.S. dollars
Actual fund raised 24,400 U.S. dollars
Achievement 100.4%
Note: Bank charges will be a 20% of the deposited
amounts.
Page view: 14565

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(Crowd funding platform will collect 20% of the fundraised as admin fee)

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Award Category criteria
Impact on Local Organization

How did the Local In the effort of information dissemination on crowd
Organization funding program, we brought up our concerns about
benefit fromwaste disposal in connection with the 34th Yokohama
running thisproject? Port Festival to Local Chapter Members.

Members proactively extended support to us, took partin the clean-up drive during and after the event period.
Also they learned the disposal cost of large quantities ofwaste is often unexpectedly expensive.
It may be expected that our project become a solution towaste problem and Local Chapter will implement
crowd funding based program.

How did the Since our program cannot be completed alone, help andprogram advance support from many colleagues and individuals are
the JCI Mission?

indispensable for achievement.
As a program starter, our staff personally approachedother members to let them know about our program.

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Award Category criteria
Long-term Impact of the Program

What is the There is no doubt that large scale events generate
expected long-term tremendous amount of waste.
impact of thisWe should care about reducing waste because taking a
project?

leadership role in environmental program; we can raise
public awareness in waste problem.
We should continue to implement this waste problem
solving program and make it more effective since theprogram will enable us to raise waste disposal
expenses.
I believe our program can be introduced to Local
Chapters around the world because it does not require
any initial costs.
They can create their own customized program basedon our program which will fit the needs of their areas ofconcerns.
Furthermore, be sure to let the public know that eventgenerated waste is a major problem now so that they
can talk about it.
Sharing their ideas for a greener event will bring longterm impact on individual’s attitude toward
environmental awareness.

What changes Keys for successful crowd funding are attracting more
would you make to donor and increase donations.
improve the results
Use media effectively to widely disseminate crowdof this project?

funding program and provide more contribution
package options, allow participants to choose fromamong options.

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