News Release
D. A. Consortium Inc.

DAC launches global solution for LINE Business Connect“DialogOne”, taking advantage of linkage with LINE- DAC starts One-to-One communication support online, beginning with
its first launch in Thailand-Tokyo, March 1, 2016 --- D.A.Consortium Inc. (DAC) launched “DialogOne”, which isa solution for LINE Business Connect (*1), in Thailand as its first global expansion.
DAC has been conducting tourism promotions in Saga jointly with Spicebox, Inc.
(Spicebox) and LINE Corporation (LINE), and expanded DialogOne services in Thailand
as part of the promotions (*2).
DAC is qualified for “LINE Business Connect Partner Program” (*3) and will promote theservices in foreign countries, as the first in Thailand, availing ourselves of thepartnership with LINE.
■ Background
In Thailand, 54% of the population uses the Internet, and 58% uses social media. Theserates are higher among the APAC region, that shows smartphone is widely spread inThailand (*4). And also LINE is most popular in Thailand among Asian countries. Manycompanies from a wide array of industries, including automobile, finance and foodservice, have already found values in communicating with users on LINE through official
account promotions.
Since LINE started advertising services in 2012, DAC has worked with advertising
agencies as a media representative to support marketing activities of the clientcompanies who utilized LINE as a marketing platform. DAC has also been promoting
one-to-one communications between companies and LINE users as a “LINE BusinessConnect Partner” byusing technology fostered by DAC’s Data Management®

Platform:“AudienceOne ” among other developments since LINE’s Business Connect
services started in 2014. The company is now starting global operations of “DialogOne”with such achievements and know-how.
■ Overview
DAC announces the launch of “DialogOne” in Thailand as part of measures to increase
in-bound travelers’ demands for the Saga tourism promotion undertaken by Spicebox,a Hakuhodo Inc.’s group company, and other companies.
The service enables each individual traveler to approach from Thailand to enhanceSaga’s brand value and improve travelers’ satisfaction levels.
(“SAGA Location Guide” official LINE account: LINE ID: @saga-locationguide) (*5)
Shintaro Tabata, LINE’s Senior Executive Officer (Head of Corporate Sales), hascommented, “We are very pleased to launch the Saga Prefectural Government’s official
LINE account in Thailand. Displaying remarkable economic growth, Thailand is a very
important market for LINE in that a large number of people are using LINE as
messengers. The account launch as the first international project for DialogOne by DAC,
possessing rich experience in the implementation and operation of official LINE accounts
and LINE Business Connect in Japan, is a significant step towards evolving LINEmarketing in Thailand and the Asian region. We will continue to increase presence inthe Asian regions for LINE as a marketing platform through cooperating and working
together with DAC.”■ About “DialogOne”“DialogOne,” provided by DAC, is a messaging service management solution compatible
with LINE’s Business Connect that combines client data possessed by the advertisersand LINE’s account data to leverage the company’s official LINE account in a moresophisticated manner. The service delivers more suited messages for each individualuser to materialize one-on-one communication.
■ Future Developments
DAC plans to expand “DialogOne” services on a global level to countries in which LINEis popular, particularly in the APAC region that includes Indonesia, Singapore, Malaysia
and Taiwan with DAC’s subsidiaries DAC ASIA PTE. LTD. (DAC Asia) and IDAC(Thailand ) Co.Ltd, starting with the launch in Thailand.
DAC and DAC Group will continue to fortify functions and expand services for “DialogOne”
to develop environments in which advertisers and users can enjoy smooth cross-channelcommunications.
(*1) “LINE Business Connect” is a service where various functions of official LINE accounts are provided
by LINE Corporation for corporations with API in which they can customize for usage. By utilizing “LINEBusiness Connect,” corporations can send optimized messages to particular users in addition to onesided messages to the LINE users as with traditional LINE message from official corporate accounts.
Since it enables corporations to deliver the information users want based upon the user’scommunication contents and behaviors, one-on-one communication between the corporations and theusers would be possible. Furthermore, the service can also go beyond the scopes of conventional
message distribution tools to be used as a CRM tool and operation solutions tool by linking existing
databases possessed by corporations, in-house systems and LINE accounts upon user consent. (LINEdoes not possess client data of corporations linked with LINE accounts.)
http://www.dac.co.jp/service/solution/dialogone(*2) The number of tourists to Saga from Thailand is rapidly increasing, with 4,680 staying from January
to November 2015 compared to 370 from January to December 2013. (Source: “Lodging Travel
Statistics Survey,” Japan Tourism Agency)

(*3) The “LINE Business Connect Partner Program” is a program by LINE that proactively supports
development and sales activities as an official partner for corporations that deliver solutions compatible
with LINE Business Connect.
(*4) From “Southeast Asia Digital in 2015, We are Social’s Guide to Key Digital, Social & Mobile Stats”(*5) The “SAGA Location Guide” official LINE account may be viewed from the list of Thailand’s officialaccounts.

#####<Corporate Information >■D.A.Consortium Inc.
Representative: President & CEO Hirotake Yajima
Location: Yebisu GardenPlace Tower 33F, 4-20-3, Ebisu, Shibuya-ku, Tokyo, 150-6033, Japan
Establishment: December 1996
Businesses: Internet media representative, ad technology and operations businesses■ Spicebox, Inc.

Representative: President Eiji Tamura
Location: Kokusai Shin-Akasaka Bld. East 15F, 2-14-27 Akasaka, Minato-ku, Tokyo, 107-0052,
Japan
Establishment: December 2003
Businesses: Digital marketing, digital advertising communications■ DAC ASIA PTE.LTD. (DAC Asia)
Representative: President & CEO Yutaka Shimizu
Location: 105 Cecil Street #24-02, The Octagon Singapore 069534
Establishment: May 2012
Businesses: Market research, business development and strategic planning related to online
advertising in Southeast Asia, market entry support for DAC group companies■ I-DAC (Thailand) Co.Ltd
Representative: Managing Director Freddy Tan
Location: 1 Glas Haus Building, 12th Floor, Soi Sukhumvit 25, Sukhumvit Rd., Klongtoey-Nua,
Wattana, Bangkok 10110
Establishment: September 2014
Businesses: Integrated digital marketing solutions services in the Southeast Asia region

For inquiries regarding this News Release
D.A.Consortium Inc.
Contact: Corporate Strategy Group Public Relations
e-mail: ir_inf@dac.co.jp