News Release
D.A.Consortium Inc.
Tencent International Business GroupDAC formed the only “Preferential Partnership” in Japan with Tencent--Collaborating with the advertising business needs ofinbound/outbound business between Japan and China-Tokyo, April 18, 2018 --- DAC announces to collaborate with Tencent International
Business Group (Tencent IBG) today to offer one stop solutions from ad sales to adoperations. This collaboration is the first of its kind in Japan and DAC is a preferential
partner of Tencent IBG’s advertising business in Japan.
With the Tokyo Olympics due to take place in 2020, the Japanese government haspublished inbound tourism targets of 40 million by 2020 and 60 million by 2030. The
number of tourists visiting Japan in recent years has surpassed targets and there has
been a marked increase in the trend of repeat visitors and individual travelers. Of the32 million foreign tourists expected to visit Japan in 2018, a large number are expected
to continue to be from within Asia. As many as half of the tourists in 2017 were ofChinese heritage and visitors from China spent more than any other nationality during
their stay, accounting for as much as 10 billion USD (※1).
DAC Group has over 10 years of business experience in China since establishing its
subsidiary, DAC Beijing, in 2005. In addition, since we began offering our inboundmarketing solution “Irasshaimase Japan!” (※2), we have received many enquiries fromJapanese companies regarding not only sales promotions targeting Chinese tourists
visiting Japan, but also pre-visit information provisioning services and post-visit sales
promotions for cross border EC sites. Tencent IBG, the international business unit ofleading internet company in China, has setup an advertising business development teamin Japan since 2016, which dedicated to offer advertising solutions leveraging on theirleading digital platforms, such as the mobile communications service WeChat(※3), toexpand their business operations. Both companies have cooperated closely and now
with this collaboration will begin offering a further enriched array of services.

Overview of the collaboration

DAC and Tencent IBG will offer one stop solutions for all Tencent advertising platforms
from ad sales to ad operations in cooperation with its group companies including DAC
Beijing. In addition, DAC will also provide support on Weixin /WeChat official accountsregistration and its operations.

[Tencent Platform][Image of WeChat Advertisement]

DAC will provide ad agencies and Japanese advertisers with the latest information on
Tencent’s ad products and the digital trends of the Chinese market.
DAC and Tencent IBG will continue to contribute to growing business value forcompanies by supporting inbound and outbound business including tourism and crossborder EC and to growing the business opportunities between Japan and China as awhole.

(*1) JTB “Forecast for travel trends 2018”, Japan National Tourism Organization ”Number of Foreigners
Visiting Japan (2017)”, Japan Tourism Agency ”Consumption Trend Survey for Foreigners Visiting
Japan(2017)”

(*2) See our news release of July 19, 2016, “Irasshaimase Japan!™(Welcome to Japan!)” launched, an
all-in-one digital marketing solution for the inbound tourism business”.
http://www.dac.co.jp/english/press/2016/20160719_inbound(*3) Launched in 2011, Weixin/WeChat has been enhancing the lives of hundreds of millions users with its
innovative features. The platform integrates instant messaging and social entertainment, bringing
about a mobile digital lifestyle on an easy to use app. Users get to engage in real-timecommunications via free text and multimedia messages, make video calls or share photos on their“Moments”. Other lifestyle recreational features include “Games”, “Sticker Gallery”, and convenient
friend-adding services such as “Shake” and “People Nearby”. Continuously evolving around users'
needs, Weixin/WeChat also offers enterprises “Official Accounts” to create original consumer
experiences through its open platform and extended services such as Weixin/WeChat Pay for a truly
mobile digital lifestyle. Weixin/WeChat reached more than 938 million monthly active user accounts asof the first quarter of 2017.Weixin/WeChat has evolved into a connector and open platform acrossindustries, connecting users with one another, with smart devices and with business services.

#####＜Corporate Information＞■ D.A.Consortium Inc.
Representative ： Masaya Shimada, President & CEO
Head Office： Yebisu GardenPlace Tower 33F, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： December 1996
Business： Online media transaction related business, Solution business,
Ad Operations Business※DAC is a 100% subsidiary of D.A.Consortium Holdings Inc.
■ D.A.Consortium Holdings Inc.
Representative ： Masaya Shimada, Representative Director & President
Head Office： Yebisu GardenPlace Tower 33F, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： October 2016
Listing Market： 2nd Section of Tokyo Stock Exchange（Stock code: 6534）■ Tencent Holdings Limited
Head Office：Tencent Building, Kejizhongyi Avenue, Hi-techPark,Nanshan

Established

District,Shenzhen：November, 1998

For inquiries regarding this News Release
D.A.Consortium Inc.
Contact: Corporate Strategy Group Public Relations / E-mail: ir_inf@dac.co.jp