2IILFLDO5HSRUW

ϭ2

72.<2*$0(6+2:
21/,1(
2IILFLDO5HSRUWContinuing from 2020, TOKYO GAME SHOW (TGS) held online in 2021 to prevent the spread of
Covid-19 infection. This year, 351 companies exhibited, with 160 domestic companies andorganizations exhibiting and 191 overseas companies exhibiting from 40 countries/regions, morethan half of the exhibitors, reaffirming the global attention of this event.
As an online measure, TGS has implemented "official program", "Business Matching System","Amazon Special Venue", etc., which were well received last year, and in 2021, TGS has newly
introduced "trial version free trial", "TGS VR", "TOKYO GAME MUSIC FES", etc. It was carried out
and generated many topics.
In addition, for the purpose of disseminating information and SNS, we set up a "trial exhibitionarea" in the venue of Makuhari Messe, and many press and influencers experienced real TOKYOGAME SHOW. Although it was not a large-scale exhibition area like before, the visitors were stillsatisfied and the information was disseminated through many media and SNS. In addition,
thorough infection control measures were implemented at the venue, and we were able tocomplete the procedure without sending out one infected person. We would appreciate it if you
could report on the contents of this year's event and deepen your understanding of this event.
Once again, we would like to thank all the exhibitors and everyone involved for their greatcooperation.
Computer Entertainment Supplier’s Association (CESA)

Outline

3

TOKYO GAME SHOW
2021 ONLINE
Official Report［Event Name］TOKYO GAME SHOW 2021 ONLINE［Theme] We'll always have games.
［Period］September 30 (Thu.) through October 3(Sun),2021※September 29(Wed.) has been held online business matching ONLY.

［Organizer］Computer Entertainment Supplier’s Association（CESA）［Co-Organizer］ Nikkei BP DENTSU［Admission Fee］FREE（except online meeting, TOKYO GAME MUSIC FES）

［Venue］Hall 7-8 Makuhari Messe※Press and influencer ONLY

［Official Website］
https://tgs.cesa.or.jp/en/（ https://expo.nikkeibp.co.jp/tgs/2021/en/ ）［Special Sponsorship] NTTe-Sports, MONSTER ENERGYNumber of Exhibitors

4

TOKYO GAME SHOW
2021 ONLINE
Official Report

Number of Exhibitors：351（2020: 432）
Japan:160（2020: 209） Overseas:191（2020: 223）
＜Categories＞
・General：102 （Japan 56／Overseas 46）
・Game School： 30（Japan: 30）
・Indie Game ：124（Japan 23／Overseas 101）※Includes Selected Exhibits：80（Japan 14 ／Overseas 66）
・Merchandise Sales：9（Japan 7/Overseas 2）
・Business：86（Japan 44/Overseas 42）＜Number of Exhibiting Titles/Products/Services＞ 2,223◉Exhibitors By Country/Region: 40（2020: 34）
Europe 18

Americas 9

Asia/Oceania 12Country/Region

Exhibitors

Country/Region

Exhibitors

Country/Region

Exhibitors

Country/Region

Exhibitors

Country/Region

Exhibitors

Argentine
BrazilCanadaChile
Columbia
El Salvador
Mexico
Peru

3
2
7
8
1
1
1
1
17

Belgium
Bulgaria
Cyprus
Czech
Denmark
FinlandFranceGermany
Italy

3
1
1
6
5
2
4
6
2

LatviaNetherlands
PolandRussiaSerbiaSpain
SwedenSwitzerland
United Kingdom

1
1
9
1
1
7
5
2
2

Australia
China
Hong Kong
India
Indonesia
Macau

2
17
2
1
1
1

Malaysia
Singapore
South Korea
TaiwanThailand
Japan

8
5
32
19
1
160

United States of America

NEMA 1Country/Region

Exhibitors

Israel2

Exhibitor List ①◆General
110 Industries
505 Games
6wavesAKRacing
Alfi
Amanita Design
Amazon Prime Gaming
ARC SYSTEM WORKS
Archosaur Gamesaudio-technicalAvantgardeForceAWL
BANDAI NAMCO Entertainment
Beep Japan
BenQ Japan
Bloober Team
Brazil GamesCAPCOMCBE SOFTWARE
CFK
Cine1
CITY CONNECTION
Columbus Circle
Creepy Jar
CREST
D_CIDE TRAUMEREID3PUBLISHER
Digital Entertainment Asset
DMM GAMES
Dreams of Heaven

Switzerland
Hong Kong

Chile
Czech
United Statesof America
China

5
EPOS Gaming
eSports high TV
Famitsu x DENGEKI
FignnyfinggerFruitbat Factory
Gamera Game
GoldKnights
Gran Saga
GungHo Online Entertainment
HAMSTERHappinet
Hiroshima City University x Movere
Hooded Horse

PolandBrazilCzech
South Korea
Chile

PolandSingapore
Chile

HyperGryph
INCARNA STUDIOSI-O DATA
IzanagiGames
Japan esports Union
Karakai Jouzu no Takagi-san VR ProjectKEMCO
KIWIWALKS
KOCCA
Koch MediaKOEI TECMO GAMESKONAMI
Leonardo Interactive
Level-5
Lightning Games
Lilith GamesLIONAMADFINGER Games

Denmark

Finland
China
Czech

United Statesof America
China
FranceSouth Korea
South Korea
Germany

Italy
China
China
Czech

Malaysia External Trade Development
Corporation (MATRADE)
Microsoft
MICRO-STAR INTERNATIONAL
miHoYoMinistry of the Environment
MyDearest
NC
NEOGAMES
Nippon Telegraph and Telephone
e-Sports Corporation
Octeto Studios
OKAMURA
Panasonic
PLAYISM
ProChile Japan
pupucard & APP
RPG Time: The Legend of Wright
SEGA/ATLUS
S-GameShiro Games
Silver Lining Studio
SK Telecom
Skywalk
SNK
Sony Marketing
Spike Chunsoft
SQUARE ENIX
Stormlight Studios
Sun-Gence
SUNSOFTSurvios
TAKUMI-KATVRJAPAN-

TOKYO GAME SHOW
2021 ONLINE
Official Report

Malaysia
TaiwanSouth Korea
South Korea

Chile

Chile
South Korea

China
FranceTaiwanSouth Korea
South Korea

Chile※Alphabetical Order by Exhibit Category

Exhibitor List ②
Tencent Games
Ubisoft
Ulpo Media
undermountain
VARK
Victoria VR
WhisperGames
Wright Flyer Studios
Yooreka Studio

China
Chile

Czech
China
China

◆Merchandising Sales
ASUS JAPANCAPCOM
Digifast
FangamerGame Center CX
HyperX
IKEA JapanInfoLens
LG Electronics Japan◆Game School
Adachi Education Group
Aichi Institute of Technology
Amusement Media Academy
CLARK Memorial International HighSchoolHigashi-Nihon Design & Computer
College
Hokkaido Information University
Human Academy
International Information Engineering
Automobile College

TaiwanTaiwan6
Japan Electronics College
Kanagawa Institute of Technology
Nagoya Computer School/Kyushu
Computer School Fukuoka/Hokkaido
Computer School
NAGOYA KOGAKUIN COLLEGENIHON KOGAKUIN COLLEGE
Niigata Computer College.
Niigata High Technology College
Numazu Professional Training College ofBusiness and Information Technology
OCA OSAKA COLLEGE OF DESIGN AND
IT TECHNOLOGY
Okayama Information Callege
OSAKA SOGO COLLEGE of DESIGN
Osaka Amusement Media Academy
Ota Information & Business College
Renaissance
Shohoku College
Shonan Institute of Technology
Tohoku Computer College
TOKYO COMMUNICATION ARTSTokyo Jitsugyo High School
TOKYO UNIVERSITY OF TECHNOLOGY
School of Media Science
TOKYODESIGNTECHNOLOGYCENTER
Vantan Game Academy◆Business
4399 NET
Acme Gamestudio
AIQVE ONE
Alconost

China
TaiwanUnited Statesof America

AppTweak
AQUA
Archipelageek by Indonesia
Artec
AXELL
BANDAI NAMCO Arts
Bauhutte
Beijing HappyEver Technology
BePex
beyondBillionairegames
City of SENDAI /SENDAI GAME COURT
Colombia Pavilion
Dell Technologies Japan
design level
Digital Works Entertainment
Dimps
DynaComware
Embassy of Canada to Japan
ENTACL GRAPHICXXX
ERS
Eviry
EX4Games
Facebook
Fantasy Castle
flaggsflow
FORUM8G-angle
GLITCH STUDIOGMO TECH
GonGunGames
GSC Game WorldTOKYO GAME SHOW
2021 ONLINE
Official Report

BelgiumIndonesia

China
South Korea
South Korea

Colombia
South Korea

CanadaSouth Korea
TaiwanSouth Korea
South Korea
Cyprus※Alphabetical Order by Exhibit Category

Exhibitor List ③
GungHo Online
Entertainment/GRAVITY/GRAVITYNEOCYON
Illusionist Animation Studio
IMAGICA DIGITALSCAPE
INFINITE ART SOLUTIONSINTRAGAMES
Keywords Studios
LAC
Lapin
Limelight Networks Japan
Lumen Technologies
Masangsoft
Mie Translation Services
MIRAISENSNHN Techorus
Nintendo
NOK
Oizumi Amuzio
PanglePavilion of Wallonia-Belgium
PIER Corporation
PTW JAPAN
ROKUMENDO
Scenario Technology Mikagami
Shinwork Technology
Singapore Games Association (SGGA)SOFT GEAR
SoftstarSony Interactive Entertainment
SPACEWAR
Storygames
Streamline Media Group7
SunFlare
SUNRISE

Malaysia

RussiaSouth Korea

South Korea
TaiwanSuper.com
superps-Japan
Taiwan External Trade Development
Council (TAITRA)
Twitter
UbitusUnlimi
Virtuos
Visual Dart
VisualLight
VRCarverWhy Knot Studio
WINKING ART
XsollaChina
BelgiumSouth Korea

TaiwanSingapore
TaiwanSouth Korea
South Korea
Malaysia

YANGTZE MEMORY TECHNOLOGIESYUKIN TRADING
Zombot Studio

UnitedKingdom
TaiwanSingapore

Singapore
South Korea
South Korea
South Korea
Malaysia
Singapore
United Statesof America
China
Taiwan◆Indie Game
2P Games
A2 Softworks
All in! Games
Bedtime Digital GamesBORNSTAR SOFT
CAPERS
Chernobylite
DANGEN Entertainment
Eastasiasoft
EX-DESIGN

China
PolandPolandDenmarkSouth Korea
South Korea
PolandHong Kong

Foxy Voxel
Gamelobb
Gamuzumi
GIGABASH
IGDA Japan
Intragames (Dangen)I-rori Entertainment
Japan Electronics College Project VR
Jyamma Games
Lumberhill
Magic Cube
Magnus Games Studio
Maple Whispering
MBAinternational
Motohga Engines

TOKYO GAME SHOW
2021 ONLINE
Official Report

SerbiaMalaysia
Spain
Malaysia
South Korea

Italy
PolandSouth Korea
Malaysia
China
United Statesof America
TaiwanSouth Korea

Neon Doctrine
OTONA SEOUL
Phoenixx
picker studioSouth Korea
Piece of Cake studios
FrancePROJECT MOREUM
South Korea
Ratalaika Games
Spain
Rootless StudioSouth Korea
Samurai Punk
Australia
Shanghai Hode Information Technology China
SigonoTaiwanSWEDISH GAMES INDUSTRY
SwedenTeam Madness Games
Spain
The Nation's Largest Indie Game Festival
for Students, School Indie Festival 2021
The Sixth Hammer
Bulgaria
Todak Studios
Malaysia※Alphabetical Order by Exhibit Category

Exhibitor List ④
Toukana Interactive
UBIS
Ultinet

Switzerland
South Korea

8
Grimorio of Games
Gummy Cat Studio◆Indie Game ❞Selected Exhibit❞

Heart Shaped Games

Acheron-soft
Aeternum Game Studios
Angeco Studios
Aurora Punks

Indiesruption
Jan Schekauski
Joon, Pol, Muuutsch, Char & Torfi
KATAKOTO
Kindermann Corp
Kingblade Games
Kuura Playhouse
Lo-Fi People
Magic Cube
Maschinen-Mensch
Matsumoto

Beat The Expert
Beepbuho Interactive Entertainment
Byte Barrel
Cave Monsters
CGCG
Charlene Putney & Martin Pichlmair
Charles GamesCHEMICAL PUDDING
Clever Plays Studio
Clops Game Studio
DAVIGO
Devin Santi
Dusklight
Falling Squirrel
Furoshiki Laboratory
Gabriel Rosa
Giant Door
Goblinz Publishing
GoodbyeWorld Games

Spain
SwedenUnited Statesof America
TaiwanPolandUnitedKingdom
TaiwanDenmark
Czech
CanadaBrazilCanadaUnited Statesof America
TaiwanCanadaArgentina
Germany
FranceUnited Statesof America

Meddling Kids
Mighty Yell

Ming Yen Wu
Multiverse Narratives
MythicOwl
Neilo
Niila Gamesnpckc studio
Ogre Pixel
Pahris Entertainment
Pixel Crow
PixelNAUTS Games
Playbae
Pontus Bjorkberg
Put Up Thumb

Spain
United Statesof America
United Statesof America
Argentina
Germany
Denmark
Chile
IsraelFinlandIsraelSouth Korea
Germany
United Statesof America
United Statesof America
TaiwanNetherlands
PolandDenmark
MexicoLatviaPolandCanadaIndia
SwedenRed Nexus Games
rokaplay

Rose City Games(Floppy Knights)
Rose City Games(Garden Story)
Rumba Corp - DigiPen Europe Bilbao
Seagle Games
ShenZhen XiaoChuang Living
Technology
Shirokurohitsuji
Solucia
Somber Pixel
Something We Made
Soramame Games
Starry Seaweed Game StudioTechnoPixel
The Stonebot Studio
Thomas Waterzooi
tobTomas Lacerra

Top Hat Studios
Toppluva
Torpor Games
Troglobytes Games
Urnique Studio
Vivid Helix
Whitethorn Games
WolfsdenWork from HomeTOKYO GAME SHOW
2021 ONLINE
Official Report

CanadaGermany
United Statesof America
United Statesof America
Spain
TaiwanChina
Australia
Peru
SwedenTaiwanEl Salvador
Belgium

Argentina
United Statesof America
SwedenGermany
Spain
ThailandCanadaUnited Statesof America
United Statesof America
Macau※Alphabetical Order by Exhibit Category

TGS Official Site
TOP Page

9

TOKYO GAME SHOW
2021 ONLINE
9Official ReportMore Accessible for All Visitors
Contents

Exhibit Area
Online Exhibition Venue（=Exhibitor Showroom）

Real Venue Map

Program List

Japan Game Awards

Keynotes・Organizer
Programs

Exhibiting
Titles/Products Listi

Amazon Special Site

BtoB
Online Meeting

TOKYO GAMEMUSIC FESTGS Forum

SOWN 2021

Online Free Trial

Indie Party
TOKYO GAME SHOW VR

Online Experience Tour

（Online）

TGS Fashion
Collaborations
TGS2021 ONLINE

For Press / Influencers
Press Release

Exhibitor News

Official Supporter・ Official Program MCs*Research by Google Analytics※Including Estimates

FormatOnline + Partially Real Event

Page Views

2,744,918 (2020: 1,460,064）

Total Pages

100 pages

Languages

3 Languages（JPN/ENG/CHN）※Monitoring Period：August 20（Fri.）- October 6（Wed.）

Official Program ＜Timetable＞

10

TOKYO GAME SHOW
2021 ONLINE
Official Report【Official Exhibitor Program】# of Program：46
Total Viewing：39.47 Million
Distribution Period：
Sep.30 through Oct.3, 2021※* Can still watch it in the archive.
(Some have been terminated)

Official Exhibitor Program Views & Access Number

11

TOKYO GAME SHOW
2021 ONLINE
Official Report

Added STEAM, Facebook, and HUYA (China) as distribution destinations to expand contact points with game fans. The total numberof views of 46 programs is 39.47 million.

2021 Total # of Views
YouTubeTwitternico nicoTwitch
TikTok LIVE
Facebook
STEAM

39,465,366

2,973,140 ※Includes English：494,021、Chinese：50,103
3,030,712 ※Includes English：70,803
1,671,655
987,906 ※Includes English：70,588
158,360
14,792 ※Includes English：5,074
3,249,615

DouYu（China）1,673,581
bilibili（China） 665,490

Total from
China
23,818,595

Douyin/Xigua/（China）13,117,223 ※Managed by ByteDance (TikTok)
Toutiao

HUYA（China） 8,362,301
IGN

3,560,591※Views from September 30 to October 112020 Data

Official Exhibitor Program Views in 2020

Total Views

31,606,942

YouTube4,050,963

Twitter

7,511,301

niconicoTwitch1,726,014
875,350

TikTok LIVE

98,012

Douyu（China） 1,069,377
bilibili（China） 2,315,761
Douyin/Xigua/ （China） 10,590,828
Toutiao

IGN（Global）

3,369,336

Total fromChina
13,975,966

Official Exhibitor Program ①
September 30（Thu.）

12

TOKYO GAME SHOW
2021 ONLINE
Official Report

Wide variety of lineups including game platformers, domestic game companies, overseas companies,
and game schools. TGS2021 ONLINE provided strengthening program distribution not only in Japanbut also overseas, such as providing simultaneous English interpretation for most programs.

Gamera GameSNKSK Telecom

Team Madness Games

GameraGame Now Tokyo Game Show 2021
Special【TGS2021 SNK】KOF XV SPECIAL PROGRAMSKT Games Live streaming

TEAM MADNESS GAMES' LIVE Streaming

https://www.youtube.com/watch?v=ldgkt JZDJ0

https://www.youtube.com/watch?v=yZy-NbJzwjQ

https://www.youtube.com/watch?v=TWGweGI8AQw

https://www.youtube.com/watch?v= DSbe3oeJ30

Spike Chunsoft

D3PUBLISHER

Spike Chunsoft TGS2021 SPECIAL

D3PUBLISHER TGS2021 OFFICIAL LIVEBROADCAST

Microsoft

KONAMITokyo Game Show 2021 Xbox Live Stream​※Japanese Only

【KONAMI】New information to reveal for Yu-GiOh! MASTER DUEL along with updates across
key titles!
https://www.youtube.com/watch?v=OcCS707bBdE

https://www.youtube.com/watch?v=Z59ZhDsNp2Q

https://www.youtube.com/watch?v=FUHpkAAmMZ4* The archive of each program may be subject to terminate in the future.
* The mask is removed only during recording and shooting under proper infection-prevention measures.

Official Exhibitor Program ②
CAPCOM

IzanagiGamesTGS2021 CAPCOM ONLINE PROGRAM MONSTER HUNTER SPOTLIGHT -Yurukill Special!

https://www.youtube.com/watch?v=z0WzEFC2E9M＜Archive Closed＞

13

TOKYO GAME SHOW
2021 ONLINE
Official Report

October 1（Fri.）NTT e-Sports

Happinet

505 Games

SQUARE ENIX

NTTe-Sports Special Program

Happinet GAME SHOWCASE in TGS2021
1st STAGE

505 Games Upcoming New Titles Tokyo
Game Show 2021

SQUARE ENIX PRESENTS TGS2021

https://www.youtube.com/watch?v=6UIXz062znQ

https://www.youtube.com/watch?v=pHiBOkinANU

https://www.youtube.com/watch?v=TMTC3l-c-4M

https://www.youtube.com/watch?v=u53x8F6xrSA* The archive of each program may be subject to terminate in the future.
* The mask is removed only during recording and shooting under proper infection-prevention measures.

Official Exhibitor Program ③

14

TOKYO GAME SHOW
2021 ONLINE
Official Report

BANDAI NAMCO Entertainment

Level 5

SEGA / ATLUS

THE iDOLM@STER STARLIT SEASONMEGATON Lab. in TGS 2021

SEGA ATLUS CHANNEL：" SEGA NEW" TGS
Special＜Archive Closed＞

https://www.youtube.com/watch?v=3bs5xcV6WAY

https://www.youtube.com/watch?v=TtVqFoLEo6I

Happinet

Tencent Games

Lilith Games

GungHo Online Entertainment

Happinet GAME SHOWCASE in TGS2021
2nd STAGE

Tencent Games New Collection

Lilith Games Warpath-武装都市-＆New
Game Release Conference

PUZZLE ＆ DRAGONS

https://www.youtube.com/watch?v=NJBbSa0slJo

https://www.youtube.com/watch?v=3aegI5ZFuY8

https://www.youtube.com/watch?v=iB9xyVyAn9E

October 2（Sat.）https://www.youtube.com/watch?v=lbW-YHSwHZw* The archive of each program may be subject to terminate in the future.
* The mask is removed only during recording and shooting under proper infection-prevention measures.

Official Exhibitor Program ④

15

KOEI TECMO GAMESKONAMIDMM GAMES

A 2-Hour Livestream! KOEI TECMO Special
Program (10/2) - TGS2021【KONAMI】 Tokimeki Memorial Girl's Side 4th
Heart Stage / Gameplay with Michiru & Hikaru!

TGS2021 DMM GAMES Special Program"Touken Ranbu Musou TGS2021 Travel Edition" & "DMMGAMES Special Information"

https://www.youtube.com/watch?v=9C8989aKfg8※Japanese OnlyTOKYO GAME SHOW
2021 ONLINE
Official Reporthttps://www.youtube.com/watch?v=rQK-9ZXLCgAOctober 3（Sun.）
S-GameJapan Electronics College

ARC SYSTEM WORKS

110 Industries

New ARPG arrives, new expedition starts.

Japan Electronics College【TGS2021】

ASW SPECIAL PROGRAM

The feature presentation of new AAA games indevelopment under the 110 Industries umbrella

https://www.youtube.com/watch?v=H4mWHh3Yfeo

https://www.youtube.com/watch?v=DAs1YGXGzyc

https://www.youtube.com/watch?v=Jbnk4SMYM9Y

https://www.youtube.com/watch?v=vfraS99S2Ac* The archive of each program may be subject to terminate in the future.
* The mask is removed only during recording and shooting under proper infection-prevention measures.

Official Exhibitor Program ➄16

TOKYO GAME SHOW
2021 ONLINE
Official Report

NC

GungHo Online Entertainment

Ubisoft

AKRacing

Welcome to the World of "Lineage W"

Ninjala TOKYO GAME SHOW 2021CUPUBIDAY2021 Online × TGS Special Program

AKRacing presents 「AKTalking」

https://www.youtube.com/watch?v=HZCwlaOwNhI

https://www.youtube.com/watch?v=y1-roNI5RXQ

https://www.youtube.com/watch?v=XNXihx9ru5M

https://www.youtube.com/watch?v=-6xvWCuVc0w

Wright Flyer Studios

miHoYoHEAVEN BURNS RED TGS2021 Special
Program

Genshin Impact TGS2021 Program"fingger" You will be the one of historical witness of thenext-generation game distribution platform with NIJISANJI

Unpacked | Special Show

https://twitter.com/i/broadcasts/1YqxopeZZwyKv

https://www.youtube.com/watch?v=mWgXBxdPn2M

https://www.youtube.com/watch?v=dIA7p4hzNyo※Japanese Only

finggerGran Saga※Twitter* The archive of each program may be subject to terminate in the future.
* The mask is removed only during recording and shooting under proper infection-prevention measures.

Organizer’s Program ①

17

TOKYO GAME SHOW
2021 ONLINE
Official Report

In addition to the opening / ending program of the entire session, the organizer's program has
been distributed at the first time of each day with the cooperation of IGN, Famitsu, etc.

TGS2021 ONLINE OPENING PROGRAM◇Distribution Time：September 30（Thu.） 10:00～10:50

TGS Official Supporter and MCs has guided the highlights of the four days programs.
https://www.youtube.com/watch?v=GiSWXvbrPps

Keynote : We’ll always have games.

◇Distribution Time：September 30（Thu） 11:00～11:50
In 2021, the Tokyo Game Show will celebrate its 25 year anniversary. Where are the games going in the next 25 years?
What is going to change and how?
Game creators talk about the big changes happening in the game world.

https://www.youtube.com/watch?v=H0kwpeqYkuU

IGN JAPAN Presents
Ask IGN Global: What the world really thinks of Japanese games◇Distribution Time：October 1（Fri.） 10:00～10:50

Japan has contributed many of the most iconic franchises in gaming history. But what do gamers around the world reallythink of Japanese games? This panel hosted by IGN JAPAN aims to answer that question. As the world's biggest videogame
news site, IGN has editions in nearly 30 regions and 25 languages, so we'll ask editors in regions including the United States,
China, Europe and Southeast Asia about the game scene in each part of the world, and the Japanese games that matter tothem. The session has discussed some of Japan's top game developers to respond.
https://www.youtube.com/watch?v=PB6aHsblOi4* The above program content is reprinted from the website.
* The archive of each program may be subject to terminate in the future.
* The mask is removed only during recording and shooting under proper infection-prevention measures.

Organizer’s Program ②

18

TOKYO GAME SHOW
2021 ONLINE
Official Report

Famitsu Presents The Appeal and Potential of RPG- Hironobu Sakaguchi
and Naoki Yoshida / TGS2021 ONLINE Special Talk ◇Distribution Time：October 2（Sat.） ９:00～９:50

The session was excited to have a special dialogue between Hironobu Sakaguchi, the creator of the"Final Fantasy" series and the creator of highly acclaimed "Fantasian,"" his latest title, and Naoki Yoshida,
the producer/director of "Final Fantasy XIV" as well as the producer of "Final Fantasy XVI," the latest
title in the series. Discussed the appeal and the possibilities of RPG to their heart's content.
https://www.youtube.com/watch?v=pBp-MMRnFV8

Is it really difficult to become a profession "game streamer"? What isthe daily life and behind the scenes of production?
◇Distribution Time：October 3（Sun.） 10:00～10:50

In 2020 (according to JAPAN ASSOCIATION FOR FINANCIAL PLANNERS) ranking of elementary school students (boys)'s"professions they want to be in the future", the 5th place is related to game production, and the 6th place is YouTuber, which
is very popular with "game industry x influencer". Game streamers have a great influence on Generation Z. What is the daily
life and production site of the game streamer who is longing for it? Popular game streamers have delivered the difficulty, fun,and rewardingness of making videos in a crosstalk format.
https://www.youtube.com/watch?v=KuCvQLDAvW0

TGS2021 ONLINE ENDING PROGRAM◇Distribution Time：October 3（Sun.） 24:00～24:50

TGS2021 ONLINE has looked back on the four days with the guests and the three general MCs and discuss the future
prospects.
https://www.youtube.com/watch?v=mNPC7QP6DNE* The above program content is reprinted from the website.
* The archive of each program may be subject to terminate in the future.
* The mask is removed only during recording and shooting under proper
infection-prevention measures.

◆See other organizer’s programs for SENSE OF WONDER NIGHT (SOWN) on Page 29 and Japan Game Awards on Page 30.

Official Exhibitor Program Comments from Viewers※From YouTube 19

TOKYO GAME SHOW
2021 ONLINE
Official Report

About TGS・ I want you to hold it with general participation next year
・ Hope everyone who is watching now can meet in Makuhari next year! !! Thanks guys.
・ Although the VR was heavy, the taste of the content was exciting as the goal of TGS.
・ Thank you again this year. I hope I can go there next year.
・ Delivery was fun
・ Last year was too late, but I want to go there next year.
・ If it is held locally, I will go・ Thank you for the archive because there was a delivery that took time.
・ Next year, it will be a local public event during the day, and at night,
please request a delivery event.
・ People in wheelchairs may have been pleased with online.
・ It's fun to walk from Makuhari station to the venue.
・ I want to participate in Makuhari next year.
・ Go to the site next year! !!
・ It was a very dense four days. I'll be waiting for the local event forever・ I know that the locals are fun, but I really want online
・ It would be better to hold both online and offline at the same time.
・ I want to go to the venue next year

・ Around next year, the epidemic of coronavirus will settle down, so it is possible to hold both online andoffline.
・ Because there are many bad weather before and after TGS, I would like you to continue to hold online inparallel.
・ TGSVR became a comfort that I could not go to the site
・ I wish I could go real next year
・ I want to go to the site
・ I enjoyed watching the broadcast program.
・ The good thing about being online is that the sponsored program will look back on this year at the end.
・ Let's meet locally next year!
・ I want you to continue online because you can't go to the site even if you can do it in real life.
・ I want you to continue hybrids in the future.
・ Let's meet in Makuhari next year! !!
・ I think it was good to feel the atmosphere for those who are far away and do not always meet the schedule.
・ It would be nice if both sides could get excited.
・ Because it is an online strength that can be developed as an event until midnight, it feels likecomplementing the fact that real events cannot be done.
・ Every year, I participated in Business Day, so I couldn't go and it seemed like there was a hole in it ...
・ TGS is due to the amount of heat in the field, isn't it?

About Official Exhibitor Program・ Around next year, the epidemic of coronavirus will settle down, so it is possible to hold both online and offline.
・ Because there are many bad weather before and after TGS, I would like you to continue to hold online in parallel.
・ TGSVR became a comfort that I could not go to the site ・ I wish I could go real next year ・ I want to go to the site
・ I enjoyed watching the broadcast program. ・ It ’s good that you are putting a lot of effort into it. ・ It's such a beautiful screen ~・ It's a service that makes you feel enthusiasm for new initiatives.
・ There is a feeling of loneliness ... I really wanted to feel it locally, but thank you again this year. I hope I can go there next year.
・ Chinese service is getting better and better. It's a pity that some of the programs I want to listen to are not yet available on TGS's official
Chinese translation service.
・ The good thing about a person with a nerdy temperament is that good things are good without discriminating against the country and without
being afraid of being discriminated against by others.
・ Since the market size is an order of magnitude even in English-speaking countries, it is important to have a strategy for overseas.
・ In Germany and France, there are many people who know Japanese subculture more than Japanese, and I am surprised.
・ Thank you for the fun broadcast! ・ It's interesting because the reaction is good if there are people who are familiar with it.
・ The production is quite powerful.
・ If you weren't online, you wouldn't be able to do it until this time, right? ・ The biggest concern is whether TGS will be an audience next year.
・ I want to see it for the rest of my life! !! Thank you to all the staff! !! !!

Makuhari Messe Venue ① ＜Trial Play・Exhibition Area ＞

20

TOKYO GAME SHOW
2021 ONLINE
Official Report

Installed Trial Play & Exhibition Area for Press and Influencers at
Makuhari Messe with 34 Exhibitors, Sponsors and Organizers.

Influencer Lounge

Press
Conference【Exhibitors】
Aichi Institute of Technology, Artec, ASUS JAPAN,BANDAI NAMCO Entertainment, BenQ Japan, CAPCOM, D3PUBLISHER, FORUM8, Happinet, Hiroshima City
University x Movere, HyperGryph, IKEA Japan, InfoLens, IzanagiGames, Japan esports Union, Japan Electronics College, KOEI TECMO GAMES, Koch Media,
KONAMI,Level-5,Lightning Games, Malaysia External Trade Development Corporation(MATRADE),MONSTER ENERGY,NIHON KOGAKUIN COLLEGE, NOK, Oizumi Amuzio, Phoenixx, RPG Time: The Legend of Wright, SEGA/ATLUS, Shanghai Hode Information Technology, SNK, Vantan
Game Academy, WhisperGames, Wright Flyer Studios (Alphabetical Orders)※33 exhibitors 89 booths（Japan 27 exhibitors 74 booths／Overseas 6 exhibitors 15 booths） Official Sponsors：1
2 booths

Makuhari Messe Venue ② ＜# of Visitors＞

21

TOKYO GAME SHOW
2021 ONLINE
Official Report

Invited mainly by the press on Thursdays and Fridays, and by influencers on
Saturdays and Sundays. Premium influencers with special invitation slots will be
admitted from Thursday. A total of more than 1,500 people visited the venue for fourdays, including the press and influencers.

Sep.30（Thu.）

Oct.1（Fri.）

Oct.2（Sat.）

Oct.3（Sun.）

Total

Total Visitors(a+b)

Influencers andInfluencer Supporting Staff (a)Press (b)

424

118

306

314

155

159

502

417

85

334

272

62

1,574

962

612
※Excluding Event Staff and Exhibitors

Invited Influencers Breakdown

Premium Influencer
・Influencers and equivalents who meet the following
conditions will be able to enter from the same Thursday,
September 30 as the press.
・Over 1 million YouTube channel subscribers, influencers
focusing on multiplayer, games, etc.
・Over 500,000 YouTube channel subscribers and gamefocused influencers
・Over 300,000 YouTube channel subscribers, influencers
focusing on talent activities and entertainment activities
・Invited influencer from TikTok

Visiting influencers（YouTubers）are invited based on by the number of channel subscribers.

Exhibitors-Invited Influencers•

Invite up to 10 exhibitors as premium influencers. They canenter from September 30 (Thursday).

General Influencers
・YouTuber with over 300,000 subscribers
・YouTuber in game categories with over 30,000 subscribers
・In addition, influencers licensed by the TGS secretariat, Nico
Nico, Twitter, Chinese video platforms, etc.

TGS has delivered tosend all influencers
with invitation card andsticker of TGS2021.

Makuhari Messe Venue ③ ＜Organizer’s Corner・Sponsorship・Press Conference＞【Organizer’s Corner at Makuhari Messe Venue】
TGSVR 2021/TOKYO GAME MUSIC FES/Amazon Special Venue Introduction Area
It is a booth where you can experience TGSVR 2021, watch the video of TOKYO GAME MUSIC FES, andprovide information of Amazon special venue. On devices like the Amazon Echo series, you could talk to
the voice assistant Alexa and get information about TGS.
TGS Fashion Area
TGS official T-shirts, hoodies and PUMA collaboration T-shirts are on display at the special Amazon venue.
Designed with TGSVR 2021 and TOKYO GAME MUSIC FES motifs.
Influencer Lounge
The influencers who visited can freely play the titles recommended by each company from the game
titles that colored the Tokyo Game Show, collaborate videos, play against companions, and challengesolo time attack and score attack. It was a booth where you could shoot videos. To commemorate the25th anniversary of TGS, a panel exhibition will be held to trace the history of the game as well as thehistory of TGS.
【Sponsorship Booth at Makuhari Messe Venue】【Press Conference at Makuhari Messe 】

MONSTER ENERGY

Japan eSports Union

Monster Energy, which has been a sponsor of official
drinks for nine consecutive years, exhibited acollaboration booth of Monster Energy x Apex Legends.
Collaboration can sampling, test stands, and venuelimited campaigns are held.

「Japan-Saudi Arabia esports Match」 Press Conference"Japan-Saudi Arabia eSports Match" JAPAN ROUND will be held on
October 2nd (Sat) and 3rd (Sun), 2021. Prior to the event, a press
release was held.

◇September 30（Thu.） 11:30～12:30【Presenters】
Hideki OKAMURA (Chairman, JeSU）
So TAKEI(Match Ambassador)
Taki Al Fazan(CEO, Saudi Arabia eSports Union)

Kiyota FUJITA(METI（IT Strategy）)

22

TOKYO GAME SHOW
2021 ONLINE
Official ReportMakuhari Messe Venue ④＜Comments from Influencers／Degree of Satisfaction／Motivation of Visiting＞

We are disseminating information to South Korea, and this time we expected that the participation of overseas influencers would be small, andwe wanted to convey the bright atmosphere of Japan as much as possible. This is because there are so many Koreans who are very interested
in Japanese anime and games. It was a great pleasure to be able to shoot videos and broadcast live. There were some parts that I thought
were regrettable because it was held on a smaller scale than expected, but I think it is very significant that we were able to hold it while there
were many restrictions due to the corona. Thank you very much.
Since the reservation system was introduced for the first time, I was watching it, but I thought it was very good to be able to go to the actual
venue and try it out without lining up with the reservation system! Even if it becomes a large scale, I think it would be nice if the influencer
frame could be played by reservation or lottery.

23

TOKYO GAME SHOW
2021 ONLINE
Official Report

Very Bad0%

Degree ofSatisfaction

Bad
3%

N=102

Neither Good or
The management staff and the staff at the exhibition booth were very kind and I really enjoyed it! Thank you for taking a lot of videos! There
were a lot of products that I really wanted, and it was very attractive ♪ I enjoyed online at home, so it's hard to throw away any of the online,
offline, and SNS! Thank you for inviting me this time. I didn't post the game on the main channel of YouTube, so I couldn't get more views
than usual, but it seems that viewers who are not interested in the game also enjoyed watching it! I love games, so I would like to contributeto the spread of games ♪

Bad
4%

Very Good
55%
Good
38%

This was the first time for me to participate, but it was a great stimulus to see the booths where the companies I'm interested in are actuallyexhibiting, and I was able to play pre-launch games and staff and developers. I was happy that I had a valuable experience of being able tohear from people directly. Among them, I was very interested in titles that I didn't know in detail until now, and I was able to create new ties.
It was a great honor for me to be invited this time, and it was a factor that greatly increased my motivation for my future activities.

The normal game show was large, but it was a wide and shallow experience. Although the number of manufacturers who participated in thisevent was small, I was able to try out the game more deeply and was highly satisfied. In particular, we were grateful for our play video
recording service, which we did not have the equipment to do. If I have a similar opportunity next time, I would like to participate.
This time I participated as an influencer frame. Although I participated only on Sunday, I was able to visit the booth and experience the gamevery comfortably. I have participated in such games-related events held at Makuhari Messe in the past, and although there are some points oftime, it was the first time for me to go all the way to this point. Also, for the first time, I used the online appointment function. I was very
happy that I was able to save the trouble of asking the booth directly to ask if the game could be played, and to have the exhibitor approach
the game that I would not normally touch. .. Thanks to you, I was able to experience various games by continuing to go around the venue all
day long. There were many points that would have been a lot of work for the event, and we can see the efforts of the organizers andexhibitors. It is unclear what the situation will be like next year, but I hope that it will be held on a large scale again.

Motivation of Visiting-

Because there was a special feeling that only the press and influencers
could participate
Because only the press and influencers can participate, I thought that
I could play the game carefully
I've participated inTGS before
Because the game company and game title that I was interested inwere exhibiting
Because the TGS Management Office called out to me
Because it seemed like I could take a special video or photo

As with the exhibitions, the information on new works etc. has been almost completely released before the day of each company's game show,
so there is little excitement and topicality on the day. Each company will disclose information that has not been released so far on the day, so
why not set up rules to get excited?
Personally, it was fun, but I feel that brand new technology and hardware were scarce. Perhaps my expectations were too high. Are you
cutting into more games from a new perspective? I thought, but it was a pity that many of them were continued from existing titles andtechnologies, and few thought they were novel.

It was a good opportunity because I had never participated TGS
Because it seemed like I could interact with other influencers
Recommended by my management officeBecause I was invited by another influencer
Somehow

The invitation letter for the Tokyo Game Show sent in advance is really exciting as a game fan, and I still keep it in a safe place. With all thesesmall concerns, I sincerely feel that I want to be an influencer who can be invited here again next year. Thank you very much for inviting me
this time. We would like to thank you again for your ingenuity and holding of the event in this difficult situation.

I wanted to see the shooting site of the official program
Others

10.0

20.0

30.0

40.0

50.0

60.0

Online Experience Tour ①

24TOKYO GAME SHOW
2021 ONLINE
Official Report

With the cooperation of HIS, major Japanese travel agent, a game fan will be able to enjoy an online experience tour of the
Makuhari Messe venue, which only press influencers can enter, with live video while at home (free of charge). In addition to theofficial supporter Magic Lovely, the Japanese tour will be guided by the exhibitor booth with the side dish club, deputy manager, andDiane as guides. For the English tour, we visited the exhibitor booth under the guidance of IGN JAPAN Editor-in-Chief Robson Daniel
and Twitch Streamer Starbitzychan. The tour was held for 3 days from October 1st (Friday).

Okazu ClubDYANJICHO KACHO

Magical Lovely

English-speaking Tour
Tour Guide

Time & Date

Participants

Magical Lovely

October 1（Fri）11:00

281

DYAN

October 1（Fri）15:00

133

JICHO KACHO

October 2（Sat）11:00

405

Okazu Club

October 2（Sat）15:00

194

Daniel Robson/Starbitzychan

October 3（Sun）11:00

69

Directed by IGN Japan

Starbitzychan
Daniel Robson
Chief Editor, IGN JAPAN Twitch Streamer
Online Experience Tour ： https://www.his-j.com/corp/contents/cpn/tgs/

Online Experience Tour ②【Visiting Booths】
Malaysia External Trade Development
Corporation (MATRADE)/BenQ Japan/
D3PUBLISHER/Japan Electronics College /ARTEC/LightningGames/BANDAI NAMCOEntertainment

October 1（Fri）15:00-16:30
Tour Guide：DYAN【Visiting Booths】
InfoLens/FORUM8/Level-5/Vantan Game
Academy/Hiroshima City University xMovere/Koch Media/SEGA/ATLUS

October 2（Sat）11:00-12:30
Tour Guide：JICHO KACHO【Visiting Booths】
ASUS JAPAN/Phoenixx/Aichi Institute ofTechnology/NOK/IzanagiGames/RPG
Time: The Legend of Wright/KONAMI

October 2（Sat）15:00-16:30
Tour Guide：Okazu Club【Visiting Booths】
Happinet/ HyperGryph/NIHON KOGAKUIN
COLLEGE/IKEAJapan/WhisperGames/
KOEI TECMO GAMES /MONSTER ENERGY

October 3（Sun）11:00-12:30
Tour Guide：Daniel Robson (IGN)／Starbitzychan

English TourJapanese Tour

October 1（Fri）11:00-12:30
Tour Guide：Magical Lovely

25

TOKYO GAME SHOW
2021 ONLINE
Official Report【Visiting Booths】
SEGA/ATLUS/KOEI TECMO GAMES/
D3PUBLISHER/KONAMI/BANDAI NAMCOEntertainment/Happinet/IzanagiGames/Level-5

Online Experience Tour ③ ＜Comments from Participants＞
I was very interested in knowing what kind of game I knew only by name. It was a lot of fun!

26
Very

I'm glad that the two of Magic Lovely introduced me very happily. I hope there will be another tour like this nextyear.

Unsatisfied
1%

Magic Lovely's tour was a lot of fun! Two people who like games were very good!
It was a very meaningful time to learn about overseas games and games made by students. It was also greatthat the two of Magic Lovely were playing happily. Thank you for your valuable opportunity!

Very

7%

Satisfied

19%

Satisfied18%

TGS online tour was fun. The student's presentation made me want to support him with all my might. I enjoyedall of them, so I'm thinking of investigating the games that I was interested in later. One of Magic Lovely wasfamiliar with the game, and one was good at progressing and easy to see. I'm hoping for the next event, but I
hope the game screen will be easier to see.

Satisfied

It was fun, thank you. It was good to see the whole view of the city that I couldn't see anywhere else in the EDF
trial video. I learned about programming materials at other booths.

55%

I applied for the SEGA/ATLUS, but I was disappointed that I couldn't see the ATLUS. It is possible to introduce
one game carefully, but I think that it would be more enjoyable if the games on display were roughly guided, so I
would like to get a general guide.
I live in a rural area, but I couldn't go to the site easily, and I was able to solve the problem that I couldn't see it
unless I lined up for a long time depending on the booth, and Diane, the tour guide, was also good. I enjoyed thisonline tour very much. I would like to participate again next time. Thank you very much.

OnlineExperience Tour
Degree ofSatisfaction

Unsatisfied

Somewhat

It was also fun to see my favorite game being introduced and being experienced by the two Magic Lovely players.
I would like to see the Little Nightmare booth locally, so I would like it to be held again.

TOKYO GAME SHOW
2021 ONLINE
Official Report

Source: Online Experience Tour Participants Post-Event Survey

DYNE introduced me to various game booths, and I was interested in genres that I wouldn't normally do, and it was a great time. However, I hope that the next time it will be held, we will beable to keep the booth time a little longer.
I enjoyed participating in JICHO KACHO tour! I was able to catch up with the trend with the comments of the two people and the comments of the developers.
The staff actively listened to the story of the game and I was able to watch it without any interruption. It was very interesting.
It was fun to see various new games. EEG measurement is also interesting. Next time I would like to see it on site.
It was a very meaningful time to get to know the atmosphere of the site. I wish the image quality and sound were a little better. We look forward to your continued fun planning.
I participated twice! thank you very much! There was also a live broadcast, so I was able to experience the feeling of being able to go to the site! The timing of switching booths was good, andin an hour and a half ... It might have been even better because the tour guide was a comedian! I hope you will continue to hold online tours in the future!
It was a short time today, but I enjoyed it very much. The desire to go to the venue became stronger. I want you to hold such an event again depending on the situation next year!
Thank you for giving me the opportunity to feel the atmosphere of the venue while I couldn't go there! If you can't go to the site next time, I want you to do it again! !!

Free Online Trial Games

27

TOKYO GAME SHOW
2021 ONLINE
Official Report

For the first time, the "trial play" that game fans expect from TGS will be held online. Regardless of whether it is"unreleased / unreleased title" or "already announced / released title", TGS2021 ONLINE prepared a trial version thatexhibitors can play for free, and in advance "PlayStation Store", "Nintendo eShop", "Microsoft Store" , "Steam","Google Play", etc. The information is summarized on the "Trial Free Trial" page on the TGS2021 ONLINE official
website. Following the link, I downloaded the trial version and had it played. This time, the trial version posted onthe "Trial version free trial" page has a total of 289 titles.
* If the same title is distributed in multiple stores, each is counted. 33% of 289 titles are "unreleased / unreleased titles"

TGS2021 ONLINE Portal

Sending
Visitors

Game Stores
41
TitlesFree Trial Contents PageTGS offers FREE search for a trial version beyond the framework of the game platform.

PreReleased
Released
33％
67％

63
TitlesPS5 Page
PS4 Page

Trial
Play
Top
Page

8
TitlesSwitch Page
Xbox Page

155
TitlesSteam Page

17
TitlesGoogle Play Page
PC Browser Page

PC Browser

Implementing Trial Contents

Exhibitors

Download Results

5
TitlesIndie Game Project ①

28

TOKYO GAME SHOW
2021 ONLINE
Official Report

TGS called indie "Selected Exhibits" who can exhibit at TGS2021 ONLINE for free from all over the world, and selected 80 indie gamecompanies. Eight companies selected from among them will hold a pitch event "Sense of Wonder Night (SOWN)" through online to compete
for ideas.

TGS2021 ONLINE

Indie Game
Developers

SOWN2021
Application

Business Matching System／
GatherContact・
Meeting

Exhibitor

Indie
Party

Selected 80 companies from 286
applicants（August）
Registration

Browsing

Exhibitors
Information

EnlistingBrows ng

Trial
Play

Introducing 80 Game Contents

Online Exhibition Venue

STEAM etc

OnlineMeeting

Introducing All 80 Exhibitors＜YouTube＞
INDIE GAME TOKYO

Indie Game
Selected Exhibits
80 Companies Distribution

Enlisting
OnlineFree Trial Contents

Indie Game Page

Finalists
Prediction
Campaign

Business
Matching
Participants

Browsing

Sponsors
Contact・
Meeting

Game Enthusiasts

Watching
https://www.youtube.com/w
atch?v=QvH1J
kCGjhkEnlistingIntroducing
8 Finalists
YouTube etc（SIE、Nintendo）

Selecting 8 SOWN Finalists

SOWN Live

Enlisting

8 SOWN
Finalists

Distribution

SOWN Presentation

https://www.youtube.com/channel/UCYzHGmkJTiYFjAZuVWFkT9g

Watching※Japanese Only

Audience Award GP
and award offers

Game
Enthusiasts

Indie Game Project ② ＜SENSE OF WONDER NIGHT／Concurrent Project＞

29

TOKYO GAME SHOW
2021 ONLINE
Official Report

Sense of Wonder Night (SOWN) 2021 is an official program from
the Makuhari Messe venueLive delivery. Eight finalists from six
countries attended the presentation and decided on the AudienceAward GP.
SOWN2021 View Results
PlatformYouTubeTwitternico nicoTwitchFacebook

Language
Japanese
EnglishJapanese
EnglishJapaneseJapanese
EnglishJapanese
EnglishOctober 1（Fri）11:00～12:50
2021
Viewing

23,3925,806
355,000
1,388
38,749
―
―
642
102

2020

Maximum Number ofSimultaneous
Connections

Viewing

Maximum Number ofSimultaneous
Connections

1,487

30,304

2,765

180

8,440
118,000
8,480
4,752
12,926
351

594

―
―
―
―
―
11
7

[Concurrent Project ①]Ballot Campaign／INDIE GAME TOKYO
In order to get more interest in indie games, we will hold a voting
campaign to predict 8 SOWN finalists from the 80 selected exhibitors,
and a distribution program "INDIE GAME TOKYO" that introduces all 80
selected exhibitors at once. implementation.
【Concurrent Project ②】Indie Party
Continuing from the previous year, we have prepared a venue where
indie game developers, including selected exhibitors, can interact online
using Gather (a two-dimensional RPG-style meeting system) (right).
After the SOWN, the judges will also participate in the event.
A party venue that imitates the Makuhari Messe venue isprepared in "Gather". Participants became avatars andwandered around the venue, and were able to communicate
with nearby people by "face-to-face".

―
―

―
―
―

SOWN Finalist

―
―
―
―

Exhibitor

Game Title

Country

Clever Plays Studio

Operation: Tango

CanadaKATAKOTO

Sound of Kakurenbo

Japan

Kingblade GamesDo Not Buy This Game

IsraelBlind Drive

IsraelMultiverse Narratives

Eloquence

Netherland

Playbae

In My Shadow

India

Soramame Games

Labyrinth of mystery andmemoryJapan

Thomas Waterzooi

Please, Touch The Artwork

Belgium

Lo-Fi People★

★---Audience Award GP

Japan Game Awards 2021

30

TOKYO GAME SHOW
2021 ONLINE
Official Report

The “Japan Game Awards 2021”, which celebrated its 25th anniversary this year, is the “Minister of
Economy, Trade and Industry Award” given to those who have contributed to the development of

the computer entertainment industry in recent years. Held in four divisions: “Game of the Year
Division”, “Amateur Division” for original unfinished works, regardless of students or the generalpublic, and “U18 Division” for works developed by people under the age of 18. ..The
announcement and awards of each award-winning work were broadcast live (simulcast) as theofficial program of “Tokyo Game Show 2021 Online”. The "Future Division", which invites visitors tovote for unreleased works exhibited at the "Tokyo Game Show", will be selected this year as the"Tokyo Game Show 2021" will be held online as it did last year. I made a story. Instead, as a CESA

official event, "Tokyo Game Show Special Project / Media Award 2021" will be held jointly by thethree media of "Dengeki", "Famitsu" and "4Gamer.net".From the general public, we are looking for
tweets with titles that interest you from the exhibition titles and titles that you want to support.
Each media independently selects award-winning works. Introduced a new work that game users
are paying attention to.

Japan Game Awards 2021 Annual Awards List

31

TOKYO GAME SHOW
2021 ONLINE
Official Report

The "Annual Works Division" has held a general vote from April 19 to July 23, 2021. Each award-winning work will be decided after
the general voting results and the screening by the Japan Game Awards selection committee. In addition to the large number of
supporters in the general voting, the "Grand Prize" was selected by the Japan Game Awards selection committee as the most suitable
work to symbolize 2020, "Ghost of Tsushima" (Sony Interactive Entertainment) "MONSTER HUNTER RISE ™". ] (Capcom) was selected.
The double award for the grand prize is the first since 2014.
The "Minister of Economy, Trade and Industry Award" given to those who have contributed to the development of the Japanese game industry in recent years has been
decided by Mr. Shibusawa Kou."Shibusawa Kou" has been involved in the development of numerous works since the dawn of computer entertainment, leading the industry.
In addition, in the masterpieces "Nobunaga's Ambition" and "Sangokushi" series, he pioneered and established a major game genre called historical simulations, and wasevaluated for his contribution to the development of the Japanese computer entertainment industry as a top creator for 40 years.
It was an award. In addition, the "Game Designers Award", which is selected based on originality and novelty from the creator's point of view, was selected by a total ofnine top creators representing Japan, with Masahiro Sakurai as the chairman of the jury, and this year's award-winning works. "Mario Cart Live Home Circuit" (Nintendo)
was selected as.
AwardsGrand Award
Game Designers Award

Award for Excellence

Ghost of Tsushima
MONSTER HUNTER RISE ™
Mario Kart Live: Home Circuit
Umamusume: Pretty Derby
Genshin Impact
Ghost of Tsushima

Title

Platform
PS4
Nintendo Switch
Nintendo Switch
iOS / Android OS / PC
iOS / Android OS / PC / PS5 / PS4
PS4

CompanySony Interactive Entertainment
CAPCOM
Nintendo
CygamesmiHoYoSony Interactive Entertainment

Sakuna: Of Rice and Ruin

Nintendo Switch / PS4 / SteamMarvelous

Rsident Evil 3
BUDDY MISSION BOND
FINAL FANTASY VII REMAKE
Momotaro Dentetsu: Showa, Heisei, Reiwa mo Teiban!
MONSTER HUNTER RISE ™
The Last Us Part II
Momotaro Dentetsu: Showa, Heisei, Reiwa mo Teiban!
Animal Crossing: New Horizons
Call of Duty:Black Ops Cold War

PS4 / Xbox One / PC
Nintendo Switch
PS4
Nintendo Switch
Nintendo Switch
PS4
Nintendo Switch
Nintendo Switch
PS5 / PS4 / Xbox One / Xbox Series X|S / PC

CAPCOM
Nintendo
SQUARE ENIX
Konami Digital Entertainment
CAPCOM
Sony Interactive Entertainment
Konami Digital Entertainment
Nintendo
ACTIVISION / Treyarch; Raven Software

Best Sales Award
Global Award Japanese Product
Global Award Foreign Product
The Minister of Economy, Trade and Industry
Kou Shibusawa
AwardJapan Game Awards 2021 Presentation Event
Minister of Economy, Trade and Industry Award, Global Award,
Best Sales Award, each award of the Game Designers Awards
have announced. Winners have appeared through online
message.

Minister of Economy, Trade, andIndustry Award「Kou Shibusawa」

32

TOKYO GAME SHOW
2021 ONLINE
Official Report

Global Award Japanese Product「Animal Crossing」

Time & Date：October 2（Sat.）18：00～19：50
Moderator：Hikaru Ijyuin（Talent）
Shouhei Shibata（Freelance）
Guest：Katsuhiko HAYASHI（Famitsu Group Representative）
Yoshimichi Nishioka（Editor-in-Chief, Dengeki Game Media）
Global Award Foreign Product「Call of Duty Blackops Cold War」

Best Sales Award「Momotarodentetsu: Show, Heisei,
reiwa mo teiban！ 」

The moderator announces the award-winning and talks with guests.

Game Designers Award「Mario Cart Live Home Circuit」

For the Game Designers Award, the announcement and demo
play by Mr. Sakurai, the chief judge, has broadcasted on VTR.

Japan Game Awards 2021 Presentation Event

33

Grand Award for Excellence have announced from 10 candidates. The award event has introduced submitted toeach award-winning with introducing comments from general voters on the screen. Winners have appeared in avideo message.
Award for Excellence「Regident Evel 3」

Award for Excellence「FINAL FANTASY VII REMAKE」

Award for Excellence「The Last of Us Part II」

Award for Excellence「Ghost of Tsushima」

Award for Excellence「Genshin Impact」

Award for Excellence「Sakuna: Of Rice and Ruin」

The moderator announces
the award-winning work andtalks with guests.

TOKYO GAME SHOW
2021 ONLINE
Official ReportJapan Game Awards 2021 Presentation Event

34

TOKYO GAME SHOW
2021 ONLINE
Official Report

Following the announcement of 10 works of Award for Excellence, the Grand Award was announced from among theworks that won Award for Excellence. Grand Award goes to multiple winners since 2014.
Award for Excellence「 Momotarodentetsu: Show, Heisei,
reiwa mo teiban！ 」

Award for Excellence「BUDDY MISSION BOND」

Award for Excellence「Umamusume: Pretty Derby」

Grand Award「Ghost of Tsushima」「MONSTER HUNTER RISE ™」

Award for Excellence
and/ Grand Award
Winning Works andLooking back on all theaward-winning works.

Award for Excellence「MONSTER HUNTER RISE ™」

Japan Game Awards 2021 Amateur Division Award Ceremony

35

TOKYO GAME SHOW
2021 ONLINE
Official Report

Announced the grand award, award for excellence, and honorable mention award from the
10 finalists. Winners participated remotely, and the judges told the creators the reasonsfor the selection.
Opening Remarks by Organizer
OpeningTime & Date：October 2（Sat.）12：30～14：38
Moderator：Shouhei SHIBATA（Freelance）
Misaki MAEDA（Freelance）＜Remarks by Organizer＞
Naohiro SAITO（Chief of Human Development, CESA）
Finalists Team Introductions

Finalists Work Introductions

Award for Excellence- Explanation of Reasons for Selection

Award for Excellence-Introduction of All Winners

Finalist Nomination Briefing

Announcement of Award for
Excellence

Announcement of Grand Award～
Winner Interview

Japan Game Awards Amateur Division Awards List

36

TOKYO GAME SHOW
2021 ONLINE
Official Report"Amateur Division" announced the recruitment theme on February 1st. Applications were
accepted from March 1st to May 31st.This year, we solicited works under the theme of "Mobius
strip" and received 493 works. In the selection process, game creators and game media editors
conducted a viewing and trial screening of the work introduction video, and 10 works wereselected and announced as award-winning works.
AwardsGrand Award

Award for
Excellence

Honorable Mention

Title

Winner's Name

SchoolPlatform

Wuny Laboratory

The staff had it deliciously.

HAL Osaka

PC

Wuny Laboratory

The staff had it deliciously.

HAL OsakaPC

OrihimeComoheri -Common Heritage

HAL Tokyo

PC

ShiroChroConnect

Listing Bottle

HAL OsakaPC

DungeonInversion

Babys solioguy

HAL Nagoya

PC

PARADOGS

Kazuya Tanoue

Waseda-Bunri College of Arts and SciencesPC

LUMINO La ruta naturaL

TablePunch

HAL Nagoya

PC

KYOMUSUMESUIMINYOKKUHAL OsakaPC

Confettia

Non and Nobu

HAL Tokyo

PC

Tsukikage

FM Toksin Lab.

HAL Tokyo

PC

ReverseRoom

Syunya Suzuki

NAGOYA KOGAKUIN COLLEGE

PC

Japan Game Awards 2021 U18 Division Award Ceremony 37

TOKYO GAME SHOW
2021 ONLINE
Official Report

The GOLD, SILVER, and BRONZE awards have been decided based on the comprehensive evaluationof the preliminary trial screening of six finalists who advanced to the final and the presentation
screening on the day. Winners participated remotely.
Opening

Opening Remarks by Organizer

Time & Date：October 3（Sun.）13：00～15：16
Moderator：Takashi TOKITA（Square Enix）
Ai YOKOMACHI （Freelance）＜Remarks from Organizer＞
Naohiro SAITO（Chief, Human Development, CESA）
Suguru SHOJI （Vice Chief, Human Development, CESA）
Introduction of Judges

Finalist Presentation on VTR broadcast-question and answer with judges

Screening：Interview with
Finalists andTech Kids Grand Prix Guest Presentation「BRONZE Award」
Winner Announcement「SILVER Award」
Winner Announcement「GOLD Award」
Winner Announcement

Closing Remarks by OrganizerJapan Game Awards 2021 U18 Division Winner List

38

TOKYO GAME SHOW
2021 ONLINE
Official Report"U18 Division" started accepting entries from December 28,2020 and accepted applications from February 1 to March
31, 2021. Six works that passed the first screening and the preliminary competition advance to the final competition.
In the final tournament, in addition to the preliminary trial examination by three judges,
Comprehensive evaluation of the results of the presentation screening on the day of the finals. The "GOLD Award","SILVER Award" and "BRONZE Award" have been decided and announced.
Prize

Title

Name

SchoolGOLD

Balloon HeadTaro FURUICHI

Aichi Pref. Aichi Sogo Technology Senior H.S.

SILVER

Planet of MAGURO

Noboru YAMAGUCHI

Kadokawa Dwango Gakuen N Senior H.S.

Noritaka KUMABUCHI

Kobe City Science Technology Senior H.S.

Yuji FUJIWARA

Kobe City Science Technology Senior H.S.

Kuninori KUMAGAWA

Kobe City Science Technology Senior H.S.

Color Overlap

Leo UEDA

Suginami-ku Nakase Junior H.S.

KURAYAMI RUN

Ken KITAMURA

Doshisya Senior H.S.

Card Action Mystery

Taichiro YUI

Kanagawa Sogo Sangyo Senior H.S.

AGARES

BRONZE

Amazon Special Venue ①

39

TOKYO GAME SHOW
2021 ONLINE
Official Report

Continuing from last year, we have set up a special venue for TGS on Amazon.co.jp to offer a variety of goods
sales experiences while enjoying various TGS programs and contents.

▼Amazon Special Venue (PC)▼TGS Market (retail venue)

Amazon Special Venue ② New Initiatives

40

TOKYO GAME SHOW
2021 ONLINE
Official Report

As a new initiative with Amazon special venue, we provide content that allows users to experience
TGS at various points of contact.
TGS official goods sales using Merch by
AmazonAmazon Music Unlimited 4-Month Trial
Coupon Distribution

T-shirts in collaboration with PUMA are
sold.

Amazon Music Delivers TGMF Playlists

TGS Special Feature and Exhibit Game
Trials on ReMG Broadcast Program

Alexa Special Content Delivery

Amazon Special Venue ③ Exhibiting Results

41

TOKYO GAME SHOW
2021 ONLINE
Official Report

16 companies are invited to participate in the Exhibit campaign under the plan that leads to sales.

Content

Promotion

attracting
customers

Options

Gold Plan

Entry Plan

Exhibit Only

5 companies

8 companies

3 companies

Set up a special page for manufacturers on Amazon's special site

Template

Logo & Product Listing Only

Products Listing Only

Live distribution on Amazon's special site

No time limit

30 minutes

×Video distribution within the manufacturer's special page

○

×

×

Timer type product appearance function for live distribution in Amazon special
site

○

×

×

Products listed on TGS Market

○

○

○

Distribution of targeted coupons * The cost of the coupons is borne by theexhibitors.

○

×

×

banner installed on the top page of Amazon's special site * Random display

MediumSmall

×

Company names and logos listed in the list of exhibitors

With Link

With Link

Company Name Only

Company name and logo on the teaser page

With Link

Without Link

×

TGS Targeting Mail during the Period

○

×

×

TGS End Target Mail

○

×

×

Distribution of novelties to purchasers of TGS-related products * The content issubject to regulation/review

○

○

×

TGS music project participation + Amazon Music playlist distribution(adjustment required)

○

×

×

Retargeting Action for trial code distribution (Targeting mail, coupon
distribution, etc.)

○

○

×

*Excerpt from "Outline of Amazon Exhibit Plan" announced on March 30, 2021

Amazon Special Venue ④ Exhibitor List

42

TOKYO GAME SHOW
2021 ONLINE
Official Report

・SEGA/ATLUS

・Microsoft Japan Co., Ltd・Japan esports Union

・Amazon Prime Gaming

・BANDAI NAMCO Entertainment Inc.

・EPOS

・MICRO-STAR INTERNATIONAL

・Happinet・Okamura Corporation

・SQUARE ENIX・LG Electronics Japan

・BenQ Japan・Indie Game Sale

・AKRacing・A udio Technica Corporation

・HyperX*In order of Exhibitor Status (random order within each status)

Amazon Special Venue ⑤ Exhibitor’s Page
▼Exhibitor company page example: SEGA/ATLUS▼Amazon特設会場（PC）

43▼Exhibitor Company Page Example:
Omnibus Stage企TOKYO GAME SHOW
2021 ONLINE
Official ReportAmazon Special Venue ⑥ Feedback from Users

44

TOKYO GAME SHOW
2021 ONLINE
Official Report*excerpt from Twitter

TGS Fashion Project ①

45TOKYO GAME SHOW
2021 ONLINE
Official Report"TGS official goods" were sold for the first time in two years.
Collaborated goods with PUMA were also sold to celebrate the 25th anniversary of TGS.

TGS official goods

Collaborated goods with PUMA

Using “Merch by Amazon”, a wide variety of not only
TGS2021 but TGSVR and TGMF goods were sold inJapan and overseas.

As the first trial of TGS, collaborated goods with PUMA weresold in Japan and overseas.

20 types

1 typeWorldwide sales in 6 countries

Global 65 country shipping

TGS Fashion Project ② User's Voice46

TOKYO GAME SHOW
2021 ONLINE
Official Report

The design, variety of items, and reasonable price are highly evaluated.

*excerpt from TwitterTGSVR ① Outline

47

TOKYO GAME SHOW
2021 ONLINE
Official Report

Event NameTOKYO GAME SHOW VR 2021

Theme

見ているだけじゃ、もったいない。(Just looking at it is a waste.)

PeriodSeptember 30（Thu）09:00 ～ October 3（Sun）26:00, 2021

Organizer

Computer Entertainment Supplier’s Association （CESA）

Venue

GAME FLOAT / GAME FLOAT SKY

DeviceGAME FLOAT ：VR/Oculus Quest/Windows/Mac
GAME FLOAT SKY：PC Browser/Smartphone Browser/Oculus Quest Browser

Participation FeeFreeTGSVR ② Exhibiting Results
Exhibitors

48

TOKYO GAME SHOW
2021 ONLINE
Official Report

20

Experience Space;
27 locations
Main Hall: 1
Theater: 1
SP Contents Room: 3
Booth Exhibitions: 22
Exhibitor List
◆Official VR Technology Partner◆Exhibitor List

NTT Group

eSports high TV

KONAMIVARKCAPCOM

Survios

BANDAI NAMCO Entertainment◆VR Partner

Karakai Jouzu no Takagi-san VR Project

SQUARE ENIX

Famitsu × DENGEKI

Brogent Japan Entertainment

Ministry of Environment

SEGA/ATLUS

MyDearest

GungHo Online Entertainment

DeNA

Wright Flyer Studios

KOEI TECMO GAMES

D_CIDE TRAUMEREILEVEL-5TGSVR ③ Overview of Each Area

49

Entrance

CORE

Theater

DIGITAL AREAURBAN AREA

WILD AREATOKYO GAME SHOW
2021 ONLINE
Official ReportTGSVR ④ NTT SpaceNTT Space

GAME FLOAT SKY

50

TOKYO GAME SHOW
2021 ONLINE
Official ReportTGSVR ⑤ SPECIAL ROOMBANDAI NAMCO Entertainment/ THE IDOLM@STER STARLIT
SEASON TGS2021 Special Live

DeNA /
Uta Macross Special Live Movie

51

TOKYO GAME SHOW
2021 ONLINE
Official Report

Brogent Japan Entertainment /hexaRide Shingekino Kyojin
360° ExperienceTGSVR ⑥ Exhibitor’s Space on DIGITAL AREA
BANDAI NAMCO
ENTERTAINMENT

Famitsu × DENGEKISQUARE ENIX

eSports high TV

52

SEGA/ATLUS

VARK

Level-5

TOKYO GAME SHOW
2021 ONLINE
Official ReportTGSVR ⑦ Exhibitor’s Space on URBAN AREA

KONAMIDeNATGSVR SHOP

Ministry ofEnvironment

53

TOKYO GAME SHOW
2021 ONLINE
Official Report

Wright Flyer Studios

MyDearest

Karakai Jouzu no
Takagi-san VR ProjectTGSVR ⑧ Exhibitor’s Space on WILD AREACAPCOM

Brogent Japan Entertainment

GungHo Online
EntertainmentTGS SHOP

54

TOKYO GAME SHOW
2021 ONLINE
Official Report

KOEI TECMO GAMESSurvios

D_CIDE TRAUMEREITGSVR ⑨ Press and Media Coverage

55

TOKYO GAME SHOW
2021 ONLINE
Official Report

The total number of visitors was more than 200,000.
Two out of three people showed up with VR devices and stayed longer than expected.

Total Number of Visitors

210,566

Average Stay Time

1,619.16 seconds= 27 min.

Device Ratio

VR 66.7%
PC 33.3%

TGSVR ⑩ Press and Media Coverage■Media Coverages

FUJI Television「Mezamashi TV」

NHK「Tokyo Metropolitan
Network」

TV Asahi「Super J Channel」

56

TOKYO GAME SHOW
2021 ONLINE
Official Report■YouTube Uploads

OMEGA Sisters
Subscribers：283,000「 [Great Impact] TGS is dangerous with alarge collection of game characters. 」

TOKYO GAME MUSIC FES ① Overview

57

TOKYO GAME SHOW
2021 ONLINE
Official Report

For the first time in TGS history, a gaming music omnibus online concert held to commermorate TGS's 25th Anniversary.

◼

Details of the implementation< MAIN STAGE with Full Orchestra >STAGE 1: TGS2021 Special STAGE ~ We'll always have games. ~STAGE 2: TGS 25th Anniversary STAGE ~ Our memories will never fade. ~< Thumva STAGE with various performance styles >STAGE 3: Thumva STAGE ~ Games and music, with us. ~◼

Streaming date and time
STAGE 1: 17:00 Saturday, October 2 - 23:59 Sunday, October 31
STAGE 2: 17:00 Sunday, October 3 - 23: 59 Sunday, October 31

STAGE 3: 20:00 Thursday, September 23 - 23: 59 Sunday, October 31◼

Streaming venue
STAGE 1&2: TGMF Special Site ( https://tgmf.ecchat.live/2021/lp )STAGE 3: TGMF Thumva Special Site ( https://thumva.com/events/d9lzjrcdmJeFlt6 )TOKYO GAME MUSIC FES ② Program
3 stages total of 9 contents, total of 55 titles, total of 168 songs performed
STAGE 1: TGS 2021 Special STAGE

STAGE 2: TGS 25 th Anniversary STAGE

1.

FINAL FANTASY X

1.

Sakura Wars

2.

METAL GEAR SOLID 42.

Revelations: Persona

3.

Genshin Impact

3.

Atelier Marie / Atelier Ryza 2

4.

Phantasy Star Online

4.

Tales of Phantasia- Intermission 5.

ROMANCE OF THE THREE KINGDOMS HADOU

6.

NOBUNAGA'S AMBITION: SHINSEI

7.

SONIC COLORS: ULTIMATE

8.

MONSTER HUNTER series

STAGE 3: Thumva STAGE
1. an omnibus concert performed by a British quartet
2. an omnibus concert performed by a brass band
3. Field music omnibus concert with jazz arrangement
4. "Muso Series" Concert with Cello & Piano
5. play a percussion quartet "Idol Master Series"
concert
6. Omnibus concert performed by pipe organ solo
7. Big Band Shooting Game Concert

5.
STAR OCEAN /STAR OCEAN First Departure- Intermission 6.

RESIDENT EVIL Series

7.

NiGHTS into dreams ...

8.

WILD ARMS

9.

Arc The Lad II

10.

SUIKODEN

58

TOKYO GAME SHOW
2021 ONLINE
Official Report

TOKYO GAME MUSIC FES ③ distribution screen▼TGMF delivery page

Providingconcerts

❶

❷

❺
❸

❹

59

TOKYO GAME SHOW
2021 ONLINE
Official Report

5 ways of enjoying concerts unique to online❶

You can enjoy the concert
while looking at the information of the musical piece.

❷

Audiences can listen to the concert
while talking to each other❸

A shopping cart where you can
buy music items while listening to a concert❹

A special video where you can enjoy
an orchestra performance with a video game❺2 stages full of readability,
over 40,000 words in total, program notes*Privilege buyers only

*Privilege buyers only

TOKYO GAME MUSIC FES ④ User's voice60

TOKYO GAME SHOW
2021 ONLINE
Official Report

Audiences were highly satisfied with the results, and many of them watched the program repeatedly until just before the end of
distribution. Many people are interested in unplayed games and want them to continue.

*excerpt from Twitter

TGS Business Matching ①

61

TOKYO GAME SHOW
2021 ONLINE
Official Report

TGS2021 ONLINE Business Matching System provides exhibitors and general participants withaccessible for matchmaking for online meeting and viewing business seminars through the system.
Business Matching System

Exhibitor
Unlimited Account Usage,
Available for
Exhibitor/Exhibitor,
Exhibitor/Visitor Matching

Registration

Registration（FREE）

Viewer
List

OnlineParticipants（Fee-charged）

GOLD Pass
Matching with Exhibitors, Visitors
Fee：JPY25,000
General Pass
Matching with Exhibitors ONLY
Fee：JPY10,000

Sponsorship

TGS2021 ONLINE Business Matching System

Watching（FREE）TGS Forum（On-Demand Basis）
Pre-recorded videos are released within TGS Business Matching System.
○Organizer’s Session: 4 Sessions○Sponsored Session: 5 Sessions＜Sponsored by：Facebook (Asia/Pacific)、Yangtze Memory Technologies、Pangle＞* ALL exhibitors are registered(It also supports hiding if exhibitor does
not wish to use the system)* Exhibitors are listed by category(General, Business, Game School,
Indie, etc.)* Matching according to the exhibitor's"purpose"
Support (Recommendation Function.)* To activate documents and video
contents

SearchMeeting
RequestSchedule
OnlineMeeting

Online Meetings

TGS Business Matching ② ＜Online Meeting＞
Meeting Results
・Registered Accounts：867- Exhibitors：674 accounts（2020：745 accounts）- Visitors：193 accounts（2020：214 accounts）- Participated Countries and Regions：48（2020：40 countries and regions）

・# of Meeting Applications：6,936 （2020：6,500）

・# of Established Meetings：

610 （2020：759）

62

Business Matching System
Participants Profile

INDUSTRY
Exhibitor Account

Visitor AccountGame Developer/Publisher
133
Outsourcing/Development Support
99
Media/Advertising
25
44
Government, Government
Corporation, Industrial Association 24 2
Non-Gaming Service Provider 13 6
Game Hardware/Peripheral 15 1
Game Distributions 12 2
Non-Gaming Entertainment
8 5Contents Provider or Distributor
69
Other Industries

500* Business meetings are not limited to the meeting platform provided by the businessmatching system. It was carried out using "Zoom", "Teams", "Skype", "Webex", etc.

59
51

N：607
※Excluding No Answers

39
100

55

（Alphabetical Order）

Service Provider

43

Argentine, Australia, Austria, Belarus, Belgium, Bulgaria, Brazil, Canada, China,
Chile, Columbia, Croatia, Cyprus, Czech, Denmark, El Salvador, Finland, France,
Germany, Hong Kong, Ireland, Iceland, India, Indonesia, Israel, Italy, Japan,
Korea, Latvia, Lithuania, Macau, Malaysia, Mexico, Netherlands, Norway, Peru,
Poland, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand,
Ukraine, United Kingdom, United States, Vietnam<48 Countries & Regions>

Corporate Management 11 20
Cloud Gaming & Streaming Provider

Influencer Agency & Marketing

Contents Buyer
Others

36
34

35

15 4
9

200

Visitor Account106

Game Publisher

150
Exhibitor Account

POSITION
Game Developer

Countries and Region Participated TGS Business Matching System

TOKYO GAME SHOW
2021 ONLINE
Official Report

N：594※Excluding No Answers

9

4 12

142
0

50

59
100

150

200

250

TGS Business Matching System ③ ＜TGS Forum Organizer Seminar＞ 63

TOKYO GAME SHOW
2021 ONLINE
Official Report[Organizer Seminar 1]New chapter of Metaverse- A new society created by games and creators Metaverse, where major companies have announced their entry into the market one after another, and the world isbooming. The game space is the forerunner of the virtual world that is the stage of the Metaverse. A new society is
beginning to emerge from games that incorporate SNS elements and have ability to create user-generated content. Whatkind of technological elements will be needed for the development of the Metaverse in the future? Looking ahead with the
managers and creators about this torrent.

[Organizer Seminar 2]Methods for discovery, development and marketing to make indie
games a successWith indie games recently becoming a hit in the world and Japan, many publishers are interested in how to discover,develop and market these products. Inviting the person in charge of "Sakuna: Of Rice and Ruin" which achieved a totalof one million shipping globally and the person from Kodansha Ltd. that focuses on development of indie gamecreators in future, methods to make indie games a success will be explored, based on their actual experiences.

[Organizer Seminar 3]The potential of e-Sports of working adults to connect companies
More and more companies are now involved in e-Sports in varied forms, such as establishing e-Sports team in a company
and supporting professional players and play-by-play announcers. In this session, having panelists from the companies that
actually work on e-Sports, discussions will be conducted on the effects of e-Sports on companies from the perspectives ofinteraction between employees, welfare programs, securing human resources, work-life balance, and so on. It will explore
the potential of e-Sports of working adults that could be a unique movement only in Japanese e-Sports.

[Organizer Seminar 4]Gaming business's future to be transformed by VR
VR (virtual reality) technology has advanced both in hardware and software to spread as a new entertainment. What
VR games will come into the spotlight in future? What drives the market to greatly flourish? There will be a heateddiscussion by Mr.Naoto Kato of Cluster, Inc. that expands "playing" VR space, Mr.Hironao Kunimitsu who is a founder ofgumi Inc. and just appointed as CEO of Thirdverse Co., Ltd., a VR game developer, and Mr.Kento Kishigami, CEO of
MyDearest Inc. that created VR hit products such as Tokyo Chronos.

※ The above program content is reprinted from the website.

TGS Business Matching System ④ ＜TGS Forum Sponsorship Seminar＞ 64

TOKYO GAME SHOW
2021 ONLINE
Official Report[Sponsored Seminar 1] YMTC and its gaming SSD product PC005 Active with Xtacking® 3D NAND technology(Sponsored by Yangtze Memory Technologies)
The 30mins video will introduce you about the details of Yangtze Memory Technologies, Co., Ltd. and its high-performance gaming SSD PC005 Activewith Xtacking® 3D NAND technology. Hope creators, e-sports gamers as well as the general users enjoy our movie session.

[Sponsored Seminar 2]How to Go Big & Go Local with Instagram (Sponsored by Facebook)（Sponsored by：YANGTZE MEMORYTECHONOLOGIES）

Topic1. How Facebook has contributed to gaming industry
Topic2. Value of Instagram in Japanese market
Topic3. The best practice of ad creatives for gaming[Sponsored Seminar 3]Women in Gaming (Sponsored by Facebook)（Sponsored by：Facebook）

The "Women in Gaming with Facebook" event will be a program that will include a keynote presentation and a panel discussion on how the gaming
industry can integrate diversity and inclusion into all aspects of gaming, specifically on increasing women representation in the industry.

（Sponsored by：Facebook）[Sponsored Seminar 4] Bringing JP Games to the World! FB Gaming strategies for businesssuccess. (Sponsored by Facebook)
Recently, Japan gaming market has been increasing moderately but Japanese gaming companies are facing further
competition in Japan market. On the other hand, global gaming market grew faster with higher growth rate. In thissession, we will talk about how to leverage Facebook platform to make your game successful, given the current global
market.

[Sponsored Seminar 5]Think Gaming, Think Pangle: Monetize with TikTok For Business Demandand Grow Users with High IAP Impact. (Sponsored by Pangle)（Sponsored by：Pangle）（Sponsored by：Facebook）

Pangle is the go-to-place for monetizing apps, attracting users, and pushing boundaries of creativity. Established as the leading mobile advertising
platform in Asia, Pangle enables global app developers to maximize earnings through exclusive TikTok For Business demand, and advertisers toreach out to a massive audience. In this informative and inspiring seminar, Pangle’s experts Yuki Inoue and Ryoma Ono will discuss following topics:①About Pangle ②Game performance index ③deep dive to Pangle puzzle game ④Introduce Pangle monetize case study⑤Pangle user acquisition.
※ The above program content is reprinted from the website.

Promotion ① ＜Special Program（Official YouTube Channel）／Official Supporter＞ 65

TOKYO GAME SHOW
2021 ONLINE
Official Report【Special Program「Preparation Special」】【TGS Pre-Event Special】One Month for Opening！
TGS2021 Online Preparation Special（September 1）

Total

YouTubeTwitterniconico30,95919,466

4,426

7,067

In order to raise awareness of TGS, pre-programs forgeneral game fans will be distributed on the official
YouTube channel. TGS delivered a lot of contents suchas an overview of TGS2021 ONLINE, an introduction of
exhibitors, and announcements of official supporters.

【Official Supporter】
Crystal Noda, who is the champion of "R-1 Grand Prix
2020" and who also makes games himself, andMurakami's Magic Lovely are appointed as TGS official
supporters.In addition to appearing on official programs,
he also acted as a guide on online experience tours,
enlivening viewers with loving comments and a variety ofknowledge unique to game lovers.

YouTubePromotions ② ＜Official SNS Accounts＞

66

TGS pre-event information has been sent through the official SNS accounts.
Instagram

Source: TGS Official SNS Accounts

Twitter

TikTokTOKYO GAME SHOW
2021 ONLINE
Official ReportPromotions ③ ＜Upload by Influencers＞

67

TOKYO GAME SHOW
2021 ONLINE
Official Report

Influencers invited to the Makuhari Messe venue will send information through videos and SNS.Postingfrom a different perspective than the media has received a lot of feedback from non-TGS fans.
Video

YouTube、Mildom、Twitch●Uploads：163●Total Views：3,611,961

Twitter●Uploads：1,072●Good!：656,922●Followers：14,426,234

TikTok●Uploads：16●Good!：95,517●Followers：2,062,565

Press/Media Partner

68

TOKYO GAME SHOW
2021 ONLINE
Official Report

In 2021, there were many reports from the perspective of "TGS's first VR conversion" and "combination with offline", and TV wasparticularly interested in VR venues.Regarding the Makuhari venue, which was invited only to the press and influencers, many people
welcomed it, saying, "I'm glad I had a place to interview."●Media Coverages

Main Media Exposures (TV)

2021

TV

Radio

Newspaper Magazine

Web

Total

Pre-Event
On TheDay
PostEvent
Total

1

3

54

6

187

251

6

10

118

7

2285

2426

3
10

8

98

11

500

620

21

270

24

2972

3297

2020

14

1

294

49

2809

3167

CX 「News Live it α」

NHK 「Good Morning Japan」

Sept. 30（Thu）
Media
Staff

Oct. 1（Fri）
Media
Staff

Oct. 2（Sat）
Media
Staff

Oct. 3（Sun）
Media
Staff

Total
Media
Staff

WEB

40

195

30

120

20

45

16

32

106

392

Newspaper

11

15

4

4

4

4

2

2

21

25

3

Press Service

Radio
Magazine
Overseas Media

4
2
4
8
4
15
8

5
7
13
30
9
23
9

2
2
2
1
8
1

2
4
17
1
10
1

2
2
5
1
9
2

3
3
12
1
13
4

1
4
2
5
2

1
11
7
6
3

4
6
9
19
8
37
13

5
12
21
70
18
52
17

Total

96

306

50

159

45

85

32

62

223

612

Japan

1
2
4
5
6
7
8
9

Satellite TV/CATV

Terrestrial TV
Production House/Others●Media Partner
Promote coverage and distribution by media partners. Especially in China, we welcomed a partner of the video
distribution media "Huya", which has the largest share, to deepen the information dissemination to the Chinese
market. For Europe and the United States, we have enhanced the information dissemination from each regionalsite by strengthening the relationship with IGN.

Weekly Famitsu

HUYA

Nihon TV 「eGG」

TGS Media Partner List

●Makuhari Messe Venue Press
Category

TV Asahi 「Super J Channel」

4Gamer.net

IGN Japan

Country

No

Media Name

Weekly Famitsu/ Famitsu.com/
1
Famitsu APP
2
GameWatch3
nico nicoJapan44Gamer.net
5
Nikkei XTrend
6
Tokyo Otaku Mode7
GAMER'Z
Korea
8
RULIWEB.COM
9
TaiwanBahamut（巴哈姆特）
10
Douyu（斗鱼）11
Douyin、Xigua、Toutiao
12
Sina Game（新浪游戏频道）
13
Tencent Game（腾讯游戏频道）
China
14
GAMECORES
15
17173.com
16
TGBUS
17
A9VG
Hong Kong
18
Game Weekly
Indonesia 19 KotakGame.com
20
GlobalIGN Japan / IGN
21
twitter22
Twitch23
YouTubeVideo/
SNS24
bilibili／哔哩哔哩
25
TikTok Live
26
HUYA

URL
http://www.famitsu.com/
http://game.watch.impress.co.jp/
https://site.nicovideo.jp/tgs2020/
https://www.4gamer.net/
https://xtrend.nikkei.com/
https://ja.otakumode.com/
http://cafe.naver.com/gamerzfan/
http://www.ruliweb.com/
http://www.gamer.com.tw/
http://www.douyu.com/68
https://live.ixigua.com/197511/
http://game.sina.com.cn/
http://v.qq.com/games
https://www.gcores.com/
http://www.17173.com/
http://www.tgbus.com/
https://bbs.a9vg.com/
http://www.gameweekly.net/
http://www.kotakgame.com/
https://jp.ign.com/
https://twitter.com/tokyo game show/https://www.twitch.tv/
https://www.youtube.com/
https://www.bilibili.com/
https://www.tiktok.com/
http://www.huya.com

Survey for Online Visitors◉Degree of Satisfaction for TGS2021
ONLINE
Dissatisfied

3%
Dissatisfied

Very Satisfied

7%

21%

Dissatisfied 0%

Fair

Visitor
Profile◉Intentions to Visit to Next
TOKYO GAME SHOW◉Previous
Visit

Not to Visit

First

3%

time
32%

28%

DegreeOf
Satisfaction

Dissatisfied

for Online
37%

1%
59%

Domestic

Online

9%

3%
14%

14%

Overseas

1-3 times

First time

43%

70%

Location

N/A
0% Female
22%（Japan）
N/A
1%

Tokyo

11%

51%

21%

Other

Prefectures

Somewhat
Satisfied

3 times
2 times◉Gender45%

4 times
1%

times

Real (Physical) and

Next
Intentions
To Visit（Japan）

3%

4-6

Wish to Visit Both
Wish to Visit

5-29 times

N/A

7-29 times

12%

18%

Somewhat69

11%

Somewhat

TOKYO GAME SHOW
2021 ONLINE
Official Report

Kanagawa

45%

11%

Male

Wish to Visit Real

78%

88%

(Physical)

Chiba
Osaka Saitama

15%

7%

◉Age（Domestic ONLY）

Survey Outline
Japan：Web-based Survey
Overseas：A survey cooperation request through TGS2021 official website to online visitors,
and responses were accepted by Nikkei BP Consulting WEB survey system “Cross Survey” systems.
【Period】
Japan：October 4（Mon.）～10（Sun.）, 2021
Overseas：October 22（Fri.） ～ November 1（Mon.）, 2021
【Effective Responses】 Japan：2746
Overseas：81【Suvey Conducted by】 Japan：Computer Entertainment Supplier’s Association
Survey Planning：ADK Marketing Solutions
Survey Execution：Marketing Garden
Overseas：Nikkei BP Consulting

9%

7%

(％)

(％)
20.0

【Method】◉Legend10.0

0.0

FemaleDomestic

10.0

0.0

3 ～9

0.0

0.1

10～14

0.6

1.1

15～19

1.8

20～24

4.1

20.0

30.0

Male
3.8
9.2

25～29

9.2

Overseas

0.0

11.0

30～39
4.8

27.3

40～49
0.8

50～

20.6
5.5

Exhibitor Survey

70◉Degree of Satisfaction to Exhibit Survey Outline【Method】 A survey cooperation request email was sent to
exhibitors at the TOKO GAME SHOW 2021 ONLINE. Response
were accepted through Nikkei BP Consulting’s WEB survey
system “Cross Survey” systems.

Very
Dissatisfied

Very Satisfied

5%

6%

Dissatisfied
26%

5%
11%

32%

DegreeOf
Satisfaction

40%

21%

2-4 Times◉Intentions to Exhibit
Next TOKYO GAME SHOW
90.0

9%

80.0

5%

50.0
40.0

Consideration
42%
15%

Japan

Intentions
To Exhibit
Next TGS

37%

Domestic

Wish To Exhibit at
Both Online andPhysical Event

52.6

Wish To Exhibit at
Physical Event at
31%

20.0
10.0
-

52.6

47.4 47.4
42.1

50.8
44.6

30.0

Makuhari Messe
11%

25%

63.2

60.0

5%

Under

Overseas

78.9

70.0

17%

Not To Exhibit◉Intentions to Exhibit to TGS2021 ONLINE

OnlineNot Decided Yet

0%

34%

(％)

3%

Overseas

More than 5
Times

26%

11%

28%

Not To Exhibit◉LegendFirst Time

68%

47%

35%

◉Previous Exhibits

SatisfiedWish To Exhibit at

Fair

Exhibitor
Profile【Period】 October 21（Thu.）～ November 1（Mon.),2021【Effective Responses】 Japan：65
Overseas：19【Research conducted by】 Nikkei BP Consulting

5%

TOKYO GAME SHOW
2021 ONLINE
Official Report

36.8
31.6

41.5

26.3
33.8
29.2 27.7

10.5

21.1
24.6

15.8
21.5
18.5 16.9
5.3

13.8 13.8 7.7

6.2
0.0

5.3
6.2

4.6
0.0

4.6

3.1 3.1
0.0 0.0

TOKYO GAME SHOW 2021 ONLINE
Official Report【Publishing】
Computer Entertainment Supplier’s Association （CESA）【Produced by】
TOKYO GAME SHOW Management Office【Contact】
Nikkei BP TOKYO GAME SHOW Management OfficeE-mail tgs-ope@nikkeibp.co.jp

DENTSU TOKYO GAME SHOW Management OfficeE-mailtgs@dentsu-eo.co.jp