MR. SAKAMOTO’S OPENING REMARKSGood morning and welcome.
Four years ago our president at that time,
Mr. Fumio Ohtsubo, stood on this podium and presented his
promises and dreams.
Today, I am very proud to say, all those promises have come topass . . .
And all those dreams are available now in your stores / at very
affordable prices.
Giant-size plasma televisions with stunning 1080p HD images . .
.
High definition video cameras with no tape and no moving parts
are now selling very well across the United States and beyond . .
. giving all of us the power to be our own movie directors...
Blu-ray players now let us watch 1080p HD Hollywood movies
at home / with breathtaking sound and natural color / exactly
as the director intended...
Digital Still cameras that fit in your pocket with advanced
image stabilizers /high resolution /and telescope-like zoom...
High-speed Power Line Connectors that make home networking
easier than ever / with no new wires...
SD Memory Cards have now become the de facto standard...
And they’ll soon be available with amazing 32GB capacity...
And our incredible new 4 GB micro SD Card is now on themarket...
... these tiny cards have been adopted by leading mobile phone

Page 1 of 35

manufacturers around the world.
All these so called “modern day miracles” are now sellingsmoothly through your stores.

[SAKAMOTO CROSS RIGHT ->-> TO #5]
So, where do we see the future taking us over the next few
years?
Well, I would like to share some dreams and promises of myown today.
On a global scale, we very much believe our flat panel highdefinition TVs are having an effect we did not anticipate ...
The ability to bring friends and families together again around a
new kind of“Digital Hearth”
As we introduce more and more “connectible” products, the“Digital Hearth” is becoming a true social phenomenon.
Families can spend time together — creating and sharing family
photos and videos / and experiencing the excitement of sports
and Hollywood movies in a whole new way.
At Panasonic, we believe this can help to “Bring Back Family
Time”.

[SAKAMOTO CROSS LEFT <- <- to #2]
Technology is often seen as something that pulls people apart.
Our vision is that it should bring people together.
Therefore last year we created an extraordinary program here
in the U.S.
It takes the “Digital Hearth” and “Family Time” to a new level.
We wanted to see what happens when families are provided
with all the HD products we make.

Page 2 of 35

So, since last August we have been installing complete HD
suites in households across America.
Our target is 100 families by early next year.
Our goal is to get a deep understanding of how people live withthese connectible products in real life settings.
By studying how they use these devices, we are learning how totruly improve the consumers’ experience.

[SAKAMOTO
MOVE RIGHT ->to#3]
We describe it as “Living in High Definition.”
And what we are learning is astounding.
I’ve invited some of these people to join me today.
But first, take a look at this video.

[SAKAMOTO
EXIT --->>> RIGHT]
3. [LIHD VIDEO]»4.[PLASMA][SAKAMOTOENTER->RIGHT To #5]
As you can see, in addition to having a lot of fun, our products
seem to encourage our families’ creativity.
And now let me introduce you to some people who have been
living in high definition to help show you what I mean.
Page 3 of 35

Michelle?
Carlton?

[SAKAMOTO
EXIT -> -> RIGHT]»MICHELLE

Thank you, Mr. Sakamoto.
Good morning everyone.
My name is Michelle, and this is my co-host Carlton.
We’ve had the wonderful opportunity to take part inPanasonic’s Living in High Definition Project.

CARLTON

It’s really been an amazing experience.
You know, both Michelle and I have spent a lot of time onstage
talking to audiences like you.
That’s what we do for a living.
But we also have busy lives, and families, and creative projects— just like you.
Michelle had her first child recently.
And in the last year, I choreographed a feature film, andpublished my first book.
So, along with our young friend Jessie, who you’ll meet in alittle while, Panasonic thought we’d be pretty good examples of
how much fun it is to live in High Definition, and how it’s
helping bring us together with our friends and families.

MICHELLE

We’re so excited to be here today to help tell the story of acompany that’s truly had an impact on our lives.
You’ve just seen the impact Panasonic digital cameras andcamcorders have had, allowing people just like us to capture

Page 4 of 35

and share memorable moments, in High Definition.
And you may already know something about Panasonic’s broadline of Flat Panel TVs, ranging from 26 inches to 103 inches.
These are the center of the Digital Hearth.

CARLTON

And of course, Panasonic’s leadership in both LCD and Plasma
technology continues to set new standards of excellence.
This line of 1080p Full HD plasma screens with built in SD slots
and advanced codecs makes viewing your memorable moments
easier and moretrue-to-life than ever.
From photo slide shows, to HD video movies, to incredible Bluray Hollywood movies — and of course HD TV content withquality like you’ve never seen before.

MICHELLE

Two years ago Panasonic added the 103” plasma to the lineup— still the world’s largest.
Demand for it has exceeded the highest expectations, withmore than three thousand units installed around the world.
But that's not the whole story.
Mr. Sakamoto?

[Michelle & Carlton
Exit LEFT]»[SAKAMOTO ENTER-> RIGHT TO #1]
MR. SAKAMOTO

Michelle and Carlton have experienced the excitement of our
Flat Panel technology first hand.
They know this is the heart of Living in High Definition.
But let me share a few things you may not know.

Page 5 of 35

Environmental responsibility is a big and serious initiative forPanasonic.
And you will see the results -in our factories /in our products /and in our activities around the world.
Panasonic was the first TV maker to remove lead from Plasma
panels, in addition to being mercury free.
And we are now making every effort to go beyond just being“environmentally friendly.”
We are designing out harmful materials.
And designing in easy recovery of recyclable materials from theproduct’s very conception…
We have identified and eliminated “energy inefficient” products,
moving from 13% today, to 0% by the end of next year.
And we will increase our “extremely energy efficient” products
from 16% today / to 30% within the next 24 months.
On top of this, we will reduce carbon emissions by 300,000 tons
in the same time period...
…a reduction that brings us back to the levels of the year 2000.
................................
As many of you know, 13 months from now the U.S. willtransition to all-digital
High Definition broadcasting.
Making the United States the world's leader in digital television
services.
Panasonic pledges to work with CEA, and the industry, to makethis a success.

[SAKAMOTOCROSS Left <-to #2]

Page 6 of 35

And now, I’d like to focus on the extraordinary progression of
our Plasma development program.
I am constantly pushing our engineers to advance Plasma
technology.
This has resulted in the superb Moving Picture Resolution / highcontrast /and true-to-life, natural colors that differentiate Panasonic.
...................................
But today, I am going to reveal the very latest Plasma
breakthroughs from our Research and Development labs.
We believe these advances will not only change the way theworld thinks about Plasma . . .
but television itself!
For example,
new Panasonic technologies will double luminance efficiency.
This, along with new circuitry advances, means a 50%
reduction in power consumption.

[SAKAMOTO CROSS RIGHT ->-> to #3]
50% less power — what an amazing breakthrough!
Reducing power consumption in all our products is a top priority
for Panasonic.
But that's not the only priority.
We also know consumers want thinner and lighter flat panelTVs.
And I am very proud to show you what our engineers havedeveloped in response!

[Michelle Enter with ST]
I am happy to introduce a prototype of the next generation
plasma screen.

Page 7 of 35

It’s the shape of things to come.
This next generation plasma is less than one inch thin.
To be exact, it's 24.7mm, even at it's thickest part...
..and only 23.7mm from the screen surface.
And the profile is even thinner!
And it’s about one half the weight of current models.
What do you think?
With easier installation /easier mounting /and lower energy consumption . . .
… we are providing the consumer with more convenience anddesign freedom than ever.
These super thin displays will be in the Panasonic booth for you
to see up close.
.................................

[SAKAMOTO
STAY ON #3]
Now, we have another gigantic Plasma surprise.
As we mentioned before, our 103" plasma has sold more than
3,000 pieces in the past year alone.
Even I was amazed!

[SAKAMOTO CROSS LEFT <-<-TO #2]
So now we are building our newest Plasma manufacturing
facility .....
Our 5th one to date...
This one is going to be 5 million square feet!

Page 8 of 35

With a capacity of 12 million units per year, this plant will be
our biggest, most advanced, and most efficient.
And it will provide a new screen-size option.
Today we are very proud to introduce the world's largest flat
panel display.
Ladies and Gentlemen, our 150" Viera Plasma.
This stunning display allows you to show “the elephant in theroom” . . . in all its glory!
We're delighted to reveal it here at CES.
This is the first time it's been seen anywhere in the world.
At nearly 11 feet wide, it’s the size of nine 50” plasmas.
Of course, measuring this television in feet doesn’t make sense.
Instead, we should be measuring in experience and impact.
The powerful experience of watching your favorite sports withLife - like clarity . . .
The stunning impact of images that are truly bigger than life...
That’s why we call it .. ... Life Screen
We believe
Life Screen gives new meaning to the words “Reality TV”.
....................................
But LifeScreen is not just about size....
...it's about a new level of image quality.
At 2K by 4K, it’s capable of an amazing picture that is 4 times
the resolution of our current “full HD” Plasma displays!
This Viera Plasma is designed especially for digital cinema / andcommercial installations.

Page 9 of 35

But I’m sure it will also be found in some very special homes in
the future.
Can you imagine sitting at home watching the Olympics on thisbaby?

[SAKAMOTO
STAY ON #2]
These new technologies add up to another huge leap ahead for
Plasma TV.
Our plans call for these technologies to be available soon after
the new factory is complete.
But if you drop by the Panasonic booth, you can see andexperience them right now.

[SAKAMOTO
EXIT <-<- LEFT]
5. [THE OLYMPICS][MICHELLE AND CARLTON ENTER RIGHT TO #3]»MICHELLE

As we said earlier, Panasonic technology solutions are all about
bringing families together.
Here’s another kind of family they’ve been working with — theOlympic family.
Panasonic is very proud to be an Official Worldwide Partner for
the upcoming Games in Beijing, as well as all the Olympic
Games around the world, both summer and winter, through2016 — where my home town Chicago is one of the hostcandidates.

CARLTON

Beyond sponsorship, the International Olympic Committee has
invited Panasonic to transform the look of the Games by
providing end-to-end solutions, that will make Beijing 2008, thefirst all High Definition Olympic Games in history.

Page 10 of 35

MICHELLE

Panasonic's DVC-PRO HD has been chosen as the official video
format for the Games.
This format includes P2 HD, Panasonic’s SD-Memory Card based technology.
Broadcast partners are saying these revolutionary products aretaking their industry to a whole new level.

CARLTON

Also, many venues throughout Beijing will be utilizing
Panasonic plasmas, making 2008 the first “Full HD Plasma
Olympics.”

MICHELLE

From Venue to Broadcast to Homes around the world, Panasonictechnology will bring more than 5 billion people together,allowing us to experience the speed and excitement of sports instunning full High Definition.

CARLTON

Wow.
That is one big hearth.
But Panasonic’s not only raising the bar on how the Games arebroadcast.

MICHELLE

That’s right.
They’re also working behind the scenes to help take athletes’
performance to a whole new level.
These technologies are being used to help train elite athletes
around the world, taking them from great to even greater, andmaking their biggest dreams come true.

CARLTON

Clearly, Panasonic is much more than an Olympic sponsor.
They’re a part of the Team.

»6. [HOMEBASE]CARLTON

Page 11 of 35

From ordinary families to world-class athletes, everything
you’re seeing this morning comes back to one key point —Panasonic’s people -centric philosophy.
Taking ideas from life, and creating ideas for life.
This is a company that’s constantly challenging itself to makepeople’s lives easier by understanding how consumers really
live with their products.

»[SAKAMOTO ENTER LEFT <- <-TO #2]
MR. SAKAMOTO

That’s right, Carlton.
Simplicity andease-of-use are top priorities in designing every one of our
products.
Deeply understanding consumers is the DNA of Panasonic.
It has resulted in innovative solutions such as . . .
Blur-free pictures under any condition . .
Lightweight HD camcorders with no moving parts and no tapeto jam . . .
Just one remote that controls multiple devices . .
And replacing the messy wires in your home theatre . . .
...with just one wire.
...................................

[SAKAMOTO Cross
RIGHT -> to WAGON]
And now, we’re going even further.
At Panasonic, the ease and convenience of a wireless world is
not a futuristic fantasy.
It’s a reality we’re committed to bringing our consumers in the

Page 12 of 35

very near future.

[SAKAMOTO

STEP ONTO WAGON][Michelle and Carlton Enter]
This is our latest solution.
We call it HomeBase.
What you see on this screen is a Blu-ray movie coming from theplayer located here.

[SAKAMOTO
POINT AT PLAYER]
The quality of the image is beautiful, of course.
But soon, you can take all these messy wires . . .

[SAKAMOTO
TAKE SCISSORS][CARLTON LIFT WIRES]
And do this!

[CUT WIRES]
Ladies and Gentlemen, welcome to the Wireless World!
This Panasonic innovation gives you the freedom to place yourHD video components almost anywhere in the room.

[CARLTON CROSS LEFT]CARLTON

HomeBase enables completely uncompressed wireless HDtransmission.
And there is no video quality deterioration - even though it iscompletely wireless.
And as you can see, even if Mr. Sakamoto stands directly inPage 13 of 35

front of HomeBase, there’s no interruption in the HD picture on
the Viera screen.
Only if you deliberately put your hand directly over the antenna
array can you disrupt the image.
Panasonic’s partner, Sibeam, developed this--the world’s first“beam-steering” technology.
But that’s not all.

MR. SAKAMOTO

Michelle has been shooting our demonstration with her HD
Camcorder.
Why don’t we take a look at what she shot?

[CARLTON & MICHELLE EXIT LEFT]
This is another real breakthrough.
Once the camcorder is placed here / ...

[PLACE CAMCORDER ON HOMEBASE]...the video Michelle just shot is wirelessly transmitted to the TV
through HomeBase.

[PRESS REMOTE]
And thanks to Panasonic VieraLink...
...one remote / controls your camcorder, / plasma, and all of
your components.
Now lets select what Michelle just shot.

[PRESS REMOTE &[WATCH VIDEO]
What you just saw is the first public demonstration of “WirelessHD” technology.
This cutting edge technology will be available to consumers by

Page 14 of 35

next year.
But you can see it right now at the Panasonic booth.
.............................

#3][SAKAMOTO STEP OFF WAGON,CROSS -> RIGHT to

Along with the members of the Wireless HD Consortium,
Panasonic is very proud to lead the industry into this exciting
new “wireless” era.

[SAKAMOTO
EXIT ->-> RIGHT][CARLTON ENTER LEFT TO #2]»7. [COMCAST]CARLTONTo expand on this theme of partnership, I’d like to ask our
young friend Jessie from Panasonic’s Kid Witness News to helpme.
Contributing to society is a priority at Panasonic, and Kid
Witness News is a global video education program that does
just that.
It provides children around the world all the video equipment
they need to capture and share their lives.
Jessie?
»[CARLTON EXITS LEFT]JESSIE

Thanks, Carlton.
Good morning, this is Jessie with Panasonic Kid Witness News
reporting live from the Panasonic Keynote Address at CES 2008.
(To audience member seated in front row.)Sir, what do you think about this new trend of collaboration inbusiness?

BRIAN ROBERTS

Page 15 of 35

I’m all for it.
Actually, that’s why I’m here.
I’m a friend of Mr. Sakamoto’s.

JESSIE

Really?
What’s your name?

BRIAN ROBERTS
Brian Roberts.

JESSIE

From Comcast?

BRIAN ROBERTS

You know who I am?

JESSIE

Sir, as a responsible member of the press corps, it’s my job tostay informed.

[To camera]

Ladies and gentlemen, please welcome the Chairman and CEOof Comcast, Brian Roberts!

[SAKAMOTO ENTERS
RIGHT -> -> TO 5]
MR. SAKAMOTO

Hello Brian.
Thank you so much for joining us today.

BRIAN ROBERTS

Thank you for having me, Hiro.
That wireless HD technology you just showed was really great.
But what I really want to know is, can you get me a deal on oneof those 150” plasmas?

MR. SAKAMOTO
Just one?

Page 16 of 35

Of course, I will do my best Brian...
But first, let's talk about why we are here today.
Panasonic and Comcast have been working together for many
years and the results of our partnership are now becoming
available.

BRIAN ROBERTS

This is such an exciting time for the cable and CE industries.
By working together we have developed a whole newgeneration of consumer products and services that are exciting,innovative and wonderful for consumers.
Panasonic has been a real leader in creating interactive digital
cable ready devices.
Your new TV is a terrific example of your leadership andinnovation.

Mr. Sakamoto

Thank you Brian.

BRIAN ROBERTS

For many years the cable industry has been focused on creatinga new open architecture that will enable CE companies todevelop products that are interactive and work on most cablesystems across the United States.
That work is now complete, and hundreds of CE companies andsoftware application developers are starting to create products
and services that are simple, interactive, and deliver a truly
converged experience.
That new open architecture has a new name.
You used to know it as Open Cable Applications Protocol or
OCAP – but we’ve now given it a name that says what it really
is: Tru2Way.
Our open architecture will enable us to deliver Tru2Way
services to consumers.

Page 17 of 35

In fact, this morning, Cable Labs, the cable industry’s R&D
organization, announced that Tru2Way services will be rolled
out nationwide.
This will be the first year in which consumers will begin toexperience interactive digital cable ready products and services
in their homes.
I’d like to show you our latest interactive TV Navigator.

[PAUSE][GOLF VIDEO ROLLS]

It provides access to both live feeds and rich Video-on-Demand,
including our ever-growing list of HD content, sports, movies
and TV dramas.
For Comcast, it’s all about providing choice, and superior
products and services.
We believe the new interactive digital cable ready devices andTru2Way service bring consumers that and more.
The benefit of an open cable architecture is it provides one
platform for manufacturers like Panasonic and softwaredevelopers to build products, while accelerating innovation forcable customers.

MR. SAKAMOTO

Panasonic is proud to be leading the way with thisbreakthrough in consumer choice and convenience.
It’s my honor to tell you we will make Tru2way -TV's available
later this year.
These TV’s give you Video-on-Demand / and access to the new
Digital Cable Navigator/ using just one TV remote control.
The cable set top box is actually built into the TV itself.

Page 18 of 35

That means no more extra boxes.
And there are no wires, not to mention one less remote control.
These are all things consumers have been asking us for.
.................................
Brian, let’s show our audience another great new product thatwas developed specifically for the cable industry’s two way
capabilities.

[MICHELLE ENTER]
BRIAN ROBERTS
Great idea,
Sakamoto-san.

We think the product we’re introducing today will have atremendous impact in our industry.
Consumers have been telling us they’d like easy and convenient
access to the content we provide —whenever and wherever
they want it.
So together, our companies have come up with what we think isa fantastic solution to satisfy that need.
At first glance you might mistake this for an ordinary Set Top
Box.
It does everything you’d expect a Set Top Box to do -- butthere’s nothing ordinary about it.
In fact, this product changes everything.

MR. SAKAMOTO

With this device, you can record all the first-rate content you’ve
come to expect from Comcast . . .
But watch this!

[MICHELLE LIFT DEVICE]

Page 19 of 35

You just detach the portable device from its docking
station.

[SHOW SCREEN]
Then choose anything you’ve recorded on the hard drive.

[PAUSE FOR AUDIO]BRIAN ROBERTS

This is the first portable DVD/DVR.
We call it “AnyPlay.”
This portable DVR is ideal for families, especially families withyounger kids who have become accustomed to portable
content.
You can watch what you record on your DVR whenever andwherever you want —…in your kitchen,…at the beach,…or on a road trip with the kids.
This is a perfect example of what two great companies canaccomplish when they work together.

MR. SAKAMOTO

Brian, thank you for sharing this exciting news today.
We’re looking forward to your presentation at tomorrow’s
Comcast Keynote.

[SHAKE HANDS]BRIAN ROBERTS
Thank you, Hiro.

[MR. ROBERTS EXIT]»
MR. SAKAMOTO
See you tomorrow.

[SAKAMOTO Cross

Page 20 of 35

LEFT <-<- To #3]
And now, I am honored to introduce another great Panasonicbusiness partner, with another great breakthrough.
This extraordinary company has transformed the online world
by allowing anybody in the world to share their video creations
and photos!
Of course, I’m talking about YouTube and Google’s Picasa.

[SAKAMOTO CROSS LEFT <- <- TO #4]
It’s no exaggeration to say YouTube and Picasa are helping
Panasonic revolutionize HDTV.
Together we are bringing the excitement of the Internet to theworld of television.
This will help us unite people around the “Digital Hearth” insome very new and very exciting ways.
And to tell you more, please welcome YouTube Co-Founder andChief Technology Officer Mr. Steve Chen / and Product Manager
for Picasa Web Albums at Google, Mr. Mike Horowitz.

»[STEVE AND MIKE ENTER LEFT to 4]
Good morning Steve and Mike.

Welcome, and thank you for joining us today.

STEVE CHEN

Thank you, Hiro. It’s great to be here.
We’re excited to be working with Panasonic, and think that thisis just the beginning of what will be a great relationship.
At YouTube we’re really focused on keeping our community
happy.
As a result we think about user interface a lot.
A great overall user experience was our number one goal when

Page 21 of 35

we built the site, and it continues to be our priority today.
We’re currently dedicated to bringing YouTube users around theworld that same YouTube experience — no matter where theyare.
We think that by working with Panasonic we’ll be doing justthat.
Together, we’re bringing unique Internet content and theexperience of a large-screen Plasma HDTV together.

MR. SAKAMOTO
Exactly!

Steve, we are bringing the worlds of television and Internet
together, with Panasonic’s new VIERA Plasma HDTV’s.
And we are thrilled to introduce Panasonic VIERA Plasma
Internet-connected TV’s here at CES.

MIKE HOROWITZ

Hiro, what we love is the ability to see Picasa Web Albums righton your TV and share photos with your friends and family on abig, beautiful flat screen in your living room.
It’s great to see Panasonic taking advantage of our API's to give
people a great photo viewing experience.

MR. SAKAMOTO

Thank you, Mike...
..... [Pause] ....
We’re calling this product feature “VIERACAST”.
In addition, VIERACAST may even include weather informationfrom the Weather Channel, and Financial and Stock informationfrom Bloomberg News.
Let’s take a look.

[VIDEO ROLLS]

Page 22 of 35

STEVE CHEN

That's great.
I think Panasonic has done a phenomenal job at creating agreat YouTube experience with an amazing range of options.
Panasonic customers will now be able to browse, find andwatch millions of YouTube videos — all from the comfort of theirliving rooms on a widescreen TV.

[Pause - watch video]
Practice makes perfect...
*****************[SAKAMOTO Take Camera out of pocket]

MR. SAKAMOTO

But that’s not all, Steve.
This is a working prototype of oursoon-to-be-available Wireless Lumix Camera.
It will allow you to upload photos directly to the web.
All that’s needed is a wireless hotspot.

MIKE HOROWITZ

Then your images can be viewed and shared with friends andfamily on Google’s Picasa Web Albums just seconds after
they’re shot.
It’s another great way to stay connected with the people you
care about.
Hiro, we’re incredibly excited about letting people access thecontent they want on their new flat panel TV’s easily, quickly
and wirelessly.
And we’re looking forward to a very bright future working with
Panasonic.

Page 23 of 35

MR. SAKAMOTO

We feel the same way Mike.
This is a wonderful expansion of the Digital Hearth.
Steve and Mike, ... Thank you very much for being with us
today.

STEVE CHEN & MIKE HOROWITZ
Thank you!

[SHAKE HANDS][STEVE & MIKE EXIT LEFT][SAKAMOTO
STAY ON #4]
MR. SAKAMOTO

As you can see we are very proud of our Flat Panel technology.
Of course it delivers a superior TV experience...
But it is also transforming how we think about television.
Our vision is to take TV beyond conventional entertainment,
to become the center of our home information systems....
including Safety,
Security,
Communications ...
...as well as
Home and Health Management...
Helping connect many different parts of our lives, and bringing
about a new level of “peace-of-mind” and comfort...
This is what we mean by “Whole life connectivity.”
Again, this is not some distant, future vision.
Much of this is already happening in Japan, and will become
more and more popular around the world in the next few years.
Let me ask Michelle and Carlton to show you what I mean.

Page 24 of 35

[SAKAMOTO
EXIT <- <- LEFT][MICHELLE TO 4CARLTON TO 5]»CARLTON

Thanks Mr. Sakamoto.
Panasonic is pushing the boundaries of television far beyond
delivering conventional content and making it much more
personal.
These ideas and products can take us one step closer to TV
being the center of both our homes, and our lives.

MICHELLE

Panasonic’s HD-PLC, or “Powerline Communications”
technology is an incredibly convenient way to move digitalcontent –like music,
photos and more,around your home using the existing A/C wiring.
This has become the foundation of many of Panasonic’s newest“Whole Life” innovations, making TV the center of everything,both inside and outside of your home.
For example, in the area of Safety and Security, network
cameras can be plugged into any outlet, so you can keep an eye
on your child when they’re playing in their bedroom…
Or you can see who’s at the door from the comfort of your livingroom — and so much more.
As a new parent I have to say, the peace of mind thistechnology promises is invaluable.
And remember, with HD-PLC this can all be done with no newwires.

CARLTON

In the future Panasonic will be providing the consumer with a
new form of controlling home electronics, even when you’re inPage 25 of 35

your car.
An easy-to-use GUI like this will let you lock your doors at
home, program the big game on your DVR, or even see who’s
coming to visit, . . . all from your car!
And given how much time I spend in my car at home in LA —this would be a dream come true.

MICHELLE

These are just a few examples of Panasonic’s Whole Life
connectivity, their vision to simplify and connect every aspect ofyour life.
Of course, you can see and learn much more about these newtechnologies at the Panasonic booth.

[MICHELLE & CARLTON EXIT RIGHT][SAKAMOTO ENTER LEFT <-<- TO #4]»
MR. SAKAMOTO

And now we have one last technology to introduce today.
What you are about to see / ...
demonstrates our vision / ...
of a future in which technology is so integrated into our lives /...
that it becomes almost invisible.
A prototype exists right now in Japan...
One of our friends from Hollywood saw it recently in Tokyo, andhis reaction was fantastic.
Please take a look.

[SAKAMOTO WATCH <VIDEO at #4>

Page 26 of 35

»10. [ LIFE WALL][SAKAMOTO CROSS RIGHT -> -> TO #2]
MR. SAKAMOTO

What Jon Landau is referring to is something very exciting.
We call it “Life Wall”, and it is taking our vision of the “DigitalHearth” to a whole new level.
My dream is to replace one whole wall in your business,... commercial environment ...
... or even your home, with Life Wall.

Of course, I don’t think any of us has a living room quite this big. . . but you can imagine the possibilities.
And since we can’t bring you to Life Wall...
We brought Life Wall to you!
Michelle and Carlton?

»[MICHELLE & CARLTON ENTER RIGHT ][SAKAMOTO
EXIT LEFT <- <-]CARLTON

Thank you,
Sakamoto-san.
Life Wall is a concept that is limited only by our imaginations.
But what's most amazing, is we'll be doing an actual size
demonstration of this technology at the Panasonic booth, where
you can experience Life Wall, up close and personal.

Page 27 of 35

[MICHELLE FACE WALL]
What you’re seeing here is the basic template for Michelle’s
virtual environment.
With a simple interface like this you’ll be able to download
images from the Internet and custom design your space.
Once you’ve selected a design style, you can customize thespace with window treatments ...

[MICHELLE GESTURES[PAUSE]... lighting. . .

[MICHELLE GESTURES[PAUSE]

Family photos, or artwork.

[MICHELLE GESTURES[PAUSE]And if you want to do a little redecorating . .

[MICHELLE GESTURES[PAUSE]Or change the scenery . . .

[MICHELLE GESTURES[PAUSE]

It’s just this easy.

MICHELLE

You know, this concept is destined to inspire a whole new
business genre of online virtual decorating properties!
But Life Wall is much more than a virtual environment.

[CARLTON FACE WALL]

Page 28 of 35

As you can see, Panasonic Face Recognition technology actually
recognizes Carlton.
That’s called“You-Know-Me-TV.”
This is Carlton's Virtual Living Room.
And, with this GUI he has access to all his favorite content.
These are photos of his friends and family.

[PAUSE]And this is his favorite Music Video.

[PAUSE]In addition toFace Recognition, Touch Screen and Gesture Control make using
Life Wall incredibly easy.
These cutting edge interfaces will usher in a new era of smart
intuitive control technology.

[CARLTON CROSSES]
Motion sensing technology means that no matter where you
move in the space . . .

[CARLTON MOVES TO DOWNSTAGE]
You’ve always got the best view.
Panasonic calls this“Stay-With-Me-TV.”[CARLTON GESTURE][PAUSE]CARLTON

Okay Michelle — I know you want to get in on the fun.

[MICHELLE FACE LIFE WALL]

Page 29 of 35

Parents are going to love Life Wall.
It’s got all kinds of fun and educational kid-friendly
applications.

»[JESSIE ENTER LEFT]JESSIE

Excuse me for interrupting, but as an advocate for truth injournalism, don’t you think a kid’s perspective should be
included in this discussion?

CARLTON

Jessie, you’re absolutely right.
What do you think of Life Wall so far?

JESSIE

This is super cool!
I totally want to do a Kid Witness News story about it!

MICHELLE

So Jessie, what do you want to know about Life Wall?

JESSIECan we go online?

MICHELLE
You bet!

JESSIECan we use Google Earth?
That’s my favorite!!!

MICHELLE

Absolutely.
Where do you want to go?

JESSIE

Well, we’re learning about the Great Barrier Reef in school.

Page 30 of 35

That would be awesome!

MICHELLE

You got it!

CARLTON

You can bet going online never looked like this before.
Of course, the Internet is fantastic for doing research.

But what’s really great about Life Wall is that it can take youfrom learning about something with a fantastic application like
Google Earth ...
To actually being there!

JESSIE

Awesome!!!

MICHELLE

Isn’t that cool?

[MESSAGE INDICATOR][PAUSE]JESSIE

What’s that?

CARLTON

It looks like Michelle’s receiving a video call.
Life Wall has a whole range of communication options that willkeep friends and families connected, ...
...ranging from simple video messaging, ...
...to real time interactive communication.

MICHELLE

Before I see who it is, Jessie, why don’t you help me get us backfrom the Great Barrier Reef?
Just put your hand in front of Life Wall, and follow me.

Page 31 of 35

[JESSIE GESTURE](Coral Reef scales to aquarium .)JESSIESuper cool!!!
I can have The Great Barrier Reef in my fish tank!

CARLTON

Good job!
Now let’s see who’s calling Michelle.

MICHELLE

It’s from my friend Dan.
He works in Hollywood, and he promised to send me something
really great to share with you all today.
»[MICHELLE GESTURE]
DAN

Hey Michelle!
Happy New Year!

MICHELLE

Hey Dan!
Happy New Year to you! How are you?

DAN

I’m great.
So, check it out.
I think I found the perfect clip for your friends at Panasonic.
One of my favorite production companies, MacGillivray-Freeman
Films, has just released their newest film.

MICHELLE

They made the Everest movie, right?

DAN

That’s right.
And if you liked “Everest”, just wait ‘till you see this one.

Page 32 of 35

It’s called “The Alps”.

MICHELLE

You’re the best Dan. Thanks!

DAN

You’re welcome.
Have Fun!

(“The Alps” PLAYS)CARLTONThat’s beautiful.

[Jessie]

Can we make it bigger?

»[SAKAMOTO ENTERS

LEFT To Center]

MR. SAKAMOTO

Yes Jessie, we sure can.

[SAKAMOTO CROSSLEFT <-- <-- TO #4]

With LifeWall, we envision a future that is truly
all-encompassing . . .
...And larger than life.
With the power to transport you and your family virtually
anywhere / all in the comfort of your own home.
What do you think, Jessie?

JESSIE

Wow!!!
I was going to ask for a video game for my birthday, but I think
I want Life Wall instead.

MR. SAKAMOTO
Me too.

Page 33 of 35

[Closing Video Plays]CARLTON

So, in just a few minutes Life Wall has enabled us to customize
our environment, and connected us with the people, places andadventures that matter most to us.
Right in our own home.

[LOOK AT SCREEN][PAUSE]MICHELLE

That’s right.
It’s about bringing out your creativity . . .

[VIDEO SOUNDBITE][PAUSE]CARLTON

It’s about sharing with your friends . . .

[VIDEO SOUNDBITE][PAUSE]MICHELLE

And it’s about connecting with your family . . .

[VIDEO SOUNDBITE][PAUSE]CARLTONIn other words, your Life.

MR. SAKAMOTO

That's what all of Panasonic’s new technologies are all about.

»Page 34 of 35

[CROSS RIGHT->->-> TO #1]
This is our vision of the future of consumer electronics.
Because we believe the focus of our industry, very simply
stated, should be to enhance the human experience.
By bringing people together around a whole new kind of DigitalHearth.
One that goes far beyond the boundaries of our living rooms.
A place that enables new ways to learn, laugh,communicate and interact.
Not just with friends and family around the home, but with new
friends all around the world.
Imagine that!
A Digital Hearth that enables us to dream new dreams / and use
technology to help create a better world.
Is this just our imagination?
Stay tuned...
Thank you very much.

[ALL EXIT
STAGE LEFT]

Page 35 of 35[END OF SHOW]