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NDR Medical Technology
Brand Guideline
updated 2021

ContentsContents
Brand Guideline

Introduction

03

Logo

05

SymbolColorsTypography
Graphic

StationeryBusiness Cards
ID Card

PPT Template

Online Advertising
Email Signature
Channal Sign

04
08101112131415161718

Leading AI-empowered interventional robotics

NDR Medical Technology | Brand Guideline

01

Introduction

Leading AI-empoweredinterventional robotics
Overview
NDR Medical Technology Pte. Ltd is the leading interventional robotics company. Our patented

Automated Needle Targeting (ANT) technology facilitates accurate and precise needle puncturesin the minimally invasive image-guided procedures for lung, liver, kidney, spine, etc. With ourvision to lead AI-empowered interventional robotics, we strive to create revolutionary
breakthroughs everyday.

NDR Medical Technology | Brand Guideline03Symbol

Full Color Master Logo

The corporate symbol is the mostrecognizable aspect of a brand. Clarity,creativity, and consistency are essential to
the successful implementation of
the NDR corporate system.

NDR Medical Technology | Brand Guideline

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Logo

Full Color Master Logo

The full color master logo is preferred.

It involves a combination of a symbol anda wordmark. The protective zone

surrounding the logo ensures optimalbrand representation.

The wordmark is designed for clarity
and simplicity. It should be used only

when the appropriate amount of space
is available.

SymbolNDR Medical Technology | Brand Guideline

Wordmark

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Logo
Variations

Official logo can be used in all mediachannels.

Vertical Version

NDR Medical Technology | Brand Guideline

Horizontal Version06

Logo

Monochrome logos with backgroundIf the definitions for a specific media (e.g.
letter paper) do not allow for the use of acorporate color, the logo is positioned on
the background available.

In that case, the logo is always black on awhite background or white on a dark

background to achieve the greatest contrast
possible.

NDR Medical Technology | Brand Guideline07Colors
Color Palettes

Five colors are reflecting NDR's

brand identity. These colors can beused for typography, charts/graphs,
PowerPoint presentation, or web

links to highlight specific information for printed materials.

NDR BLUE
Pantone 301 CNDR SKY BLUE

Pantone 2173 C

NDR YELLOW

Pantone 7549 CNDR ORANGE
Pantone 1505 C

NDR BLUE

Pantone Process Blue C

NDR Medical Technology | Brand Guideline

75%75%75%75%75%50%

50%

50%

50%

50%30%

30%30%30%30%

CMYK: 100/51/0/34
RGB: 0/75/135
HEX:004B87

CMYK: 82/36/0/0

RGB: 0/132/213
HEX:

1C8BC8

CMYK: 0/22/100/0
RGB: 5/70/90
HEX:

FFCB1ACMYK: 0/64/100/0
RGB: 255/105/0
HEX:

FF6900

CMYK: 93/88/89/80
RGB: 0/0/0
HEX:000000

08Colors
Gradient

The gradient should be used with given
colors. Colors must be equally spacedwith a balanced proportion.

60B8D8NDR Medical Technology | Brand Guideline

0D60A2FFCB1A

FF690009

Typography
Typeface use

Anisette

Typography creates a typographicalidentity, working on both a consciousand subconscious level to strengthen
the brand, user experience andmessaging.

Highlight Text

AUTOMATED NEEDLE TARGETINGABCDEFGHIJKILMNOPQRSTUVWXYZ
abcdefghijkilmnopqrstuvwxyz
Poppins

Title Text

Automated Needle Targeting

ABCDEFGHIJKILMNOPQRSTUVWXYZ
abcdefghijkilmnopqrstuvwxyz
Noto Sans Light

Body Text

Automated Needle Targeting

ABCDEFGHIJKILMNOPQRSTUVWXYZ
abcdefghijkilmnopqrstuvwxyz

NDR Medical Technology | Brand Guideline

10Graphic
Cropped Graphic

The cropped symbol can be used in

Type A

Size: 210x297(mm)Type B Size: 210x297(mm)different elements. Full display ofwordmark is a must.

NDR Medical Technology | Brand Guideline11StationeryApplication

Stationery templates are designedwith the editable area.

SUBJECT TITLE HERE

Ray Mayer

Chief Marketing Officer
M (61)8831 1234
TE(61)6908 1234

raylee@ndrmedical.com

75 Ayer Rajah Crescent #02-19
Singapore 139953
ndrmedical.com

75 Ayer Rajah Crescent #02-19
Singapore 139953
ndrmedical.com

NDR Medical Technology | Brand Guideline

12Business Card
Size and Layout

The business card conveys personal
information and also represents theSize: 90x50(mm) Material: Natural uncoated Paper

company's brand.

Do not alter any graphics, including
the position, size, and colors. Only
edit personal details.

Ray Mayer

Chief Marketing OfficerM(61)8831 1234

Eraylee@ndrmedical.com

T(61)6908 1234

75 Ayer Rajah Crescent #02-19
Singapore 139953
ndrmedical.com

NDR Medical Technology | Brand Guideline

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ID Card

ID Card and Lanyard

ID card is an important form of employee

identification. Personal information, suchas photography and name, should be
visible on the front of the card.

Ray Mayer

Chief Marketing Officer

NDR Medical Technology | Brand Guideline

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PPT Templates
Templates

PowerPoint is designed for simplicity. Eachdesign may be used for different purposes.

Widescreen 16:9

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Sub Title Here

Sub Title Here

Sub Title HereDay. Month. Year

Day. Month. Year

Day. Month. Year

01. Lorem Ipsum Lorem

Lorem Ipsum

Lorem Ipsum

Sub Title Here

1-1

Lorem Ipsum Lorem

1-1

Lorem Ipsum Lorem

1-1

Lorem Ipsum LoremLorem Ipsum

Sub Title Here

Sub Title Here

Lorem Ipsum
Sub Title HereDay. Month. Year
NDR Medical Technology

NDR Medical Technology | Brand Guideline

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NDR Medical Technology

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Online AdvertisingSocial Media Banners

Variations of logos and graphics can beused for marketing collaterals.

Size: 1128 x 191(px) - LinkedIn

Size: 2560x 423(px) - Youtube

NDR Medical Technology | Brand Guideline

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Email Signature
LayoutEmail signature is used to maintainbrand consistency. Employees should notalter email signatures.

NDR Medical Technology | Brand GuidelineRay Mayer17

Channal Sign
Building

Channel sign should be installed wherethe public can easily see. The sign must be
white when installing on a dark-coloredbackground. The color logo should be used
on a light-colored background.

NDR Medical Technology | Brand Guideline18Thank you

NDR Medical Technology