TECH FOCUS:
VOLUME 25 NO. 04

IoT, Open Standard
Flex Smart Lines
Test Platforms
Respond to 5G Calls

ASIA ELECTRONICS INDUSTRY

BUSINESS STRATEGY 2020:

Japanese Part Makers TrackGrowth Paths• Taiwan Automotive Special

TAIWAN SPECIAL:

Tier 2 Players Rally
Behind Auto SurgeApril 2020

APRIL 2020
ISNN 1342-422X

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oyo Keisokuki Co., Ltd.
Akihabara to consult issues
started its business inassociated with measuring
1951 at the Akihabara Radio
instruments or to collectCenter in Tokyo, Japan as ainformation on products.
trading company of measurTherefore, Toyo Keisokuki
ing (instruments) it handles
has a showroom always diselectric measuring instruplaying products of 17 maments and components mainjor measuring instruments
ly for universities and othermanufacturers and focuses
educational institutions, andon consultations throughlaboratories of major compameasuring concierge. It also
nies. The company has been
provides a wide range ofstrengthening its businessservices, such as periodical
structure in Japan and has
calibration and repair.
been deploying businesses
Recently, the company
overseas as well. In the caliactively handles measuring
bration business, it has bases
instruments for new fields,
in Malaysia, Vietnam, Hongincluding test tools for theKong, and Zhuhai in China.
Wi-Fi-related market andIn Japan, Toyo Keisokuki
fault diagnostic equipment
also has sole agency agreethat makes use of ultrasonicments with measuring in- This month’s cover is taken at the showroom on the first floor
waves. In addition, the comstruments manufacturers in of Toyo Keisokuki’s head office. From left, Yukari Asai, Sales
pany also holds technicalcountries in Europe, as well Specialist; Hidetsugu Yamaki, President & Chief Executive Officer; seminars targeted at teachMakoto Yanagidate, Executive Vice President; Takumasa Yamaki,
as in China and Taiwan, and Sales Engineer; and Technical Adviser, Toshitaka Baba.
ers of technical high schools,offers an extensive lineup oftechnology colleges, and inJapan-made electronic measuring in- compliant with various standards are stitutes of technology, in order to sharestruments in the overseas market com- also introduced.
advanced and practical specializedmercially.
Hidetsugu Yamaki, President & knowledge. The company also supports
Toyo Keisokuki takes pride of its Chief Executive Officer of Toyo the activities of the “Study Group forshowroom (solution square) located at Keisokuki Co., Ltd., says, “Our com- Advanced Analog Technologies,” which
the first floor of Keisokuki Land Build- pany was founded in 1951 in Aki- discusses latest information on electroning, the company’s head office building habara, the world’s electronics quarter. ic components and development and rein Akihabara. The showroom exhibits Over more than half a century to date, search results of latest analog technololatest representative measuring instru- we have deployed marketing activities gies, thereby strengthening relations
ments in operation from manufacturers finely tuned to customers’ standpoint, with local communities.”
worldwide. These products integrate as a technology-oriented trading comMeanwhile, Gauge, a measuring inleading-edge applications and solu- pany specialized on measuring instru- struments bar opened in Akihabara intions manufacturers have created in ac- ments. Latest measuring instruments 2016, is popular as a historical corner.
cordance with their own plans. It is the can be sold personally at the store, It displays many vintage measuring
only permanent showroom exhibiting while corners for resale products (sec- instruments and weighing instruments
measuring instruments in Japan, where ond-hand products with warranty), and that were used by various industries
visitors can actually operate various recycled products (without warranty) from the beginning of the Showa era
measuring instruments and get to expe- are as popular as new products, always (1926 to 1989) through the revival perience their performance.
with more than 2,000 units on display. riod after the war.
A “measuring experience booth” is This allowed visitors to check them first
Yamaki says, “We are targeting to bealso provided at the square, enabling hand anytime.”
come a trading company that is useful
manufacturers and members to freely
Aside from customers who come for customers with a “one-stop shop” inhold events, like product demonstra- to Akihabara to purchase necessary mind, which can provide anything retion. Latest technologies and solutions products, many customers come to lated to measuring instruments.”

6AEI April 2020

月刊誌『AEI』２０２０年４月号
1951 年、東京・秋葉原ラジオセンターに大学等教育関係や大手企業研究室等を主な顧客に、電気計測器及びその部品等を取扱品目として事業をスタートした計測器商社の東洋計測器は、日本国内の事業体制を強化するとともに、海外事業も展開。校正事業部門ではマレーシア、ベトナム、香港、中国（珠海）に海外拠点を構える。
また、欧米や中国、台湾の測定器メーカーと日本総代理店契約を結び、国内外の多彩な電子計測器のラインアップを商材としてそろえている。
同社の大きな特徴の一つが、秋葉原にある本社ビル『計測器ランドビル』一階に設けられたショールーム（ソリューション・スクエア）だ。日本国内・海外の代表的な計測機器メーカーの最新製品を稼動状態で展示し、各社が独自企画で作成した最先端のアプリケーションやソリューションを紹介。各種計測機器を実際に操作し、感触や性能を体験できる日本で唯一の計測機器常設展示場だ。
また、スクエア内にメーカーや会員が自由にイベントを開催できる”計測体験ブース”を設けており、最新のテクノロジーや各種規格に対応したソリューションのご紹介なども行っている。
同社の八巻秀次社長は、「当社は世界の電気街「秋葉原」にて 1951 年に創業、今日まで半世紀以上に亘り技術志向型の計測器専門商社として、お客様の立場に立ったきめ細かい営業活動を展開してきた。とくに店舗における対面販売の特長を生かした最新計測器、およびリセール品（保証付き中古製品）、リサイクル品（保証なし）などは新品に劣らない人気コーナーとして常時 2000 台以上を在庫展示し、いつでも手に取って確かめることができる。
秋葉原には必要な商品を買い求めに来られるお客様の他、計測器に関する悩みや相談、あるいは製品情報の収集などを目的とされるお客様も多いため、主要計測器メーカー17 社のショールームを常設し、計測コンシェルジェによるよろず相談、定期校正や修理など幅広いサービスの提供にも注力している。
最近では Wi-Fi 関連市場のテストツールや超音波を活用した故障診断装置など新しい分野の計測器についても積極的に取り組んでいる他、工業高校、高専、工科大学などの先生を対象としたより高度で実践的な専門知識を共有するための技術セミナーの開催や、電子部品に関する最新情報や最先端のアナログ技術の開発と研究成果を話し合う「先進アナログ技術研究会」の活動をサポートするなど地域社会とのつながりを強めている」と話す。
また、2016 年に開店した計測器バー「ゲージ」は、昭和初期から戦後の復興期にかけて各産業で活躍したヴィンテージものの計測器・計量器を数多く展示するヒストリック・コー

ナーとして好評だ。
「計測器に関することなら何でも揃う「ワンストップショップ」を念頭に、今後とも皆様のお役に立つ商社を目指している」と八巻社長。
今月号の写真は東洋計測器本社ビル１階にあるショールームで。
向かって左から販売内務浅井 友香里Sales Specialist

Yukari Asai

社長＆CEO

八巻 秀次

President & CEO

Hidetsugu Yamaki

専務取締役

柳舘 亮

Executive Vice President Makoto Yanagidate
セールスエンジニア

八巻 拓正

Sales Engineer

Takumasa Yamaki

技術アドバイザー

馬場 利隆

Technical Adviser

Toshitaka Baba