TERMS OF REFERENCE
I.
II.
III.

BIDDERPROJECT TITLE
BACKGROUND::Film Production Company
Video Marketing Materials for Education Tourism

The COVID-19 pandemic has changed the world’s education landscape which forced someschool closures and disrupted face-to-face classes. Learning institutions offering formal and nonformal education have shifted to flexible modes of learning to continuously provide the students’learning requirements and employment opportunities for teaching and non-teaching staff. As thestudents rely heavily on the internet for information on the educational offerings, the institutionsbecame more digitally active and aggressive in their marketing and promotional campaigns toencourage prospective students to enroll in their programs.
To be more globally competitive and be included in the educational preferences of theinternational markets, the Office of Product and Market Development will produce promotional
video materials that will showcase the country’s institutions and destinations offering world-classeducation tourism products to include ESL, aviation, maritime, certification programs, culinary,
vocational courses, voluntourism, one-year MBA programs, immersions, summer camps,internships, training, and seminars. The materials will be utilized for the following:••IV.

Distribution to DOT Foreign Offices (FO) and Market Representatives (MR) for
dissemination to education agents and key players in their areas of jurisdiction who arelooking for new products to offer to their clients; andLaunching of the materials during the 2nd Hybrid Philippine Education Tourism Conference(PETC) to be held in January 26-28, 2022.

OBJECTIVES
•

•
•
V.

Showcase the institutions offering globally-accepted education tourism products andtourism activities to entice local and foreign students to enroll in education tourism
programs via the online platform;
Sustain the interest of the international markets and encourage them to come to thePhilippines to study, in the new normal; andStrengthen the position of the Philippines as an education tourism destination

MINIMUM REQUIREMENTS
1. Must have technical experience in the production of marketing video materials, particularly
travel related videos;2. Must be accredited with the Philippine Government Electronic Procurement System(PhilGEPS);
3. Must submit company profile and samples of previous work;
4. Must be willing to provide services on send-bill arrangement.
VI.
••SCOPE AND DELIVERABLES
Scope
1. The project will cover the following destinations:a. NCRb. Cebuc. Ilo-ilo
d. Pampanga
e. Zambales
f. Baguiog. Sorsogon
2. The following themes/products available in the destination will be featured:a. ESLb. Aviationc. Maritime
d. Culinarye. Voluntourism
3. Other themes/products may also be included upon the recommendation of the Regional
Offices and the production team – with DOT’s approval.
Guidelines
1. Depict the Philippines as a center for quality Education Tourism products by showing theworld-class amenities and facilities of the institutions.
2. Showcase the best tourist attractions and activities from each destination.
3. Feature the institutions offering education tourism products according to the concept
suggested by the production team and approved by the end-user:
Destination
NCR
Cebu
Ilo-iloPampanga
ZambalesBaguioSorsogon

Education Tourism Products
ESL, Aviation, Maritime, Culinary, Others
ESL, Voluntourism, Others
ESL, Maritime, Others
Culinary, Aviation, Others
Aviation, Voluntourism, Others
ESL, Others
Voluntourism, Others

4. The total number of outputs expected from this project shall be based on the number ofdestinations to be covered. The project shall produce 14 videos: seven (7) three to fourminute videos and seven (7) one-minute versions for each video.
5. Provide all cameras including the necessary accessories meant for the shoot (i.e., drones,lights, audio equipment, lapels, among others).
6. Shoulder all the travel expenses of the production team in all destinations for the duration ofthe shoot.
7. Process all location permits and shoulder all accompanying fees.
•Production and Final Output
1. The final output must be professionally edited (color grading and correction) and must
include audio scoring.
2. The final output must be in high resolution at 1080p ready for web, broadcast, andcommercial use.
3. Must allow 3 rounds of revisions within reasonable expectations and the scope of the originalvideo concept.
4. Must submit the final output to the DOT on a 1TB external hard drive.
5. Must shoulder all post-production logistics expenses (i.e., meals) of the team.

VII.

REQUIRED PERSONNELREQUIRED PERSONNELMINIMUM YEARS OF EXPERIENCE
1. Account Manager
5 years
2. Producer
5 years
3. Art Director/Film Director
5 years
4. Copywriter/Screenplay Writer
5 years
5. Videographers
3 years
6. Lights and Grip Crew
3 years
7. Video Editor
3 years
8. Medic and Health and Safety Officer
3 years
9. Production Associate
3 years
10. Utility Personnel
3 years
Note: Bidders may recommend additional personnel deemed fit for the Team.

VIII.

ACTIVITIES
Production
1. Concept and Development• Conceptualization• Scriptwriting
2. Pre-production• Coordination and preliminaries

3. Shooting Days
Post-production
1. Editing
2. Grading
3. Music
4. Sound Design and Mixing
IX.

PROJECT DURATION AND BUDGET
1. The production shall commence upon the receipt of the Notice to Proceed and should becompleted within three (3) months.
2. The Approved Budget for the Contract (ABC) for the project is FOUR MILLION SIX
HUNDRED FORTY-NINE THOUSAND EIGHT HUNDRED PESOS ONLY (PhP4,649,800)
inclusive of all applicable government taxes and charges, professional fees, bank charges,
and other fees that may be incurred in the process.
3. Note that this contract shall be a fixed-price contract.
4. All materials produced from the project shall be turned over to DOT after the undertaking.

X.

PAYMENT SCHEMES/SCHEDULE
Payment to the winning bidder will be made upon completion of the following milestones:
Milestone
Upon approval of the overall concept of the output, script, and shooting
planUpon submission and approval of 4 post-processed videos
Upon submission and acceptance of all required output andpresentation to the DOT
Total

XI.

% Of Payment
30%
30%
40%
100%

CRITERIA FOR RATING
Stage 1 – Submission of eligibility documents
Stage 2 – For short-listed bidders submit brief credentials and proposed advertising video
concept
A. Eligibility Check and Shortlisting Criteria and Rating
A. APPLICABLE EXPERIENCE OF THE FIRM
1. Relevance of company portfolio to the project
Bidder has completed at least 3 Marketing Video Production projects.
Bidder has completed at least 1-2 Marketing Video Production projects.

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a.

b.

B.

C.
1.

Experience and Credentials
Years of experience
Bidder has at least 5 years of experience in executing Marketing Video
Production projects.
Bidder has at least 2-4 years of experience in executing Marketing Video
Production projects.
Bidder has 1 year of experience in executing Marketing Video Production
projects.
Past clients
Bidder has implemented at least 2 Tourism Marketing Video Production
projects for National Tourism Organization (i.e., government tourism agencyor body).
Bidder has implemented 1 Tourism Marketing Video Production project for
National Tourism Organization (i.e., government tourism agency or body).
QUALIFICATION OF PERSONNEL WHO MAY BE ASSIGNED TO THE JOB
Bidder has provided the required number and position of personnel withminimum years of experience is met.
CURRENT WORKLOAD RELATIVE TO CAPACITY
Number of ongoing similar and related projects relative to capacity
No ongoing similar and related projects with contract costs equal to or greaterthan the ABC (PHP 4,649,800.00)
1-2 ongoing similar and related projects with contract costs equal or greaterthan the ABC (PHP 4,649,800.00)
Total
Passing Rate

B. Technical Criteria and Rating
A. QUALITY OF PERSONNEL TO BE ASSIGNED TO THE PROJECTThe Account Manager, Producer, Art Director/Film Director, andCopywriter/Screenplay Writer have experience working on at least 2 Tourism
Advertising Video Production projects.
The Account Manager, Producer, Art Director/Film Director, andCopywriter/Screenplay Writer have experience working on 1 Tourism
Advertising Video Production project.
B.

EXPERTISE AND CAPABILITY OF THE FIRM

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C.
1.

XII.

Bidder has at least 2 Marketing Video Production projects particularly travelrelated videos covering a local tourism destination
Bidder has at least 1 Marketing Video Production project particularly travelrelated videos covering a local tourism destination
PLAN OF APPROACH AND METHODOLOGY
Bidder's proposed video concept and storyline are aligned with the objectives
stated in the Terms of Reference.
TotalPassing Rate

CONTACT DETAILS
Project Officer:
Marissa A. Masangkay / Akiko Kate L. Sibug
Contact Numbers: 0906-490-4389 / 0975-304-0749
Email Addresses: marissa_masangkay@yahoo.com / alsibug@tourism.gov.ph

APPROVED BY:

RENEE MARIE N. REYES
Director
Office of Product and Market Development30
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