L Corporate Philosophy

Where people are pleased and prosperity is achieved.

NIHONWASOU HOLDINGS, INC. aims to create cultural business through its
corporate philosophy: “Where people are pleased and prosperity isachieved.”
It is of great importance to us that all of our customers feel in their hearts
that they are glad to know us.
We feel the same way about our employees, shareholders, partnercompanies, and all others who our business touches. It is the pleasure that
our customers feel that fuels our satisfaction and sense of responsibility.

L Corporate Goal

Providing the best service in five priority areas

It is often said that the major goal of a company is the pursuit of profit. However,NIHONWASOU HOLDINGS, INC. does not think that this should be the only goal.
There are other goals that are just as important, goals such as honesty andcustomer benefit.
As a kimono agent, we always consider the perspective of makers andconsumers and place a priority on transactions that benefit both.
It is also important for us to remember the responsibility to contribute to society
through our business. Specifically, we focus on creating and maintaining
employment, promoting employee satisfaction, and helping everyone to realize
their dreams.
Striving to provide the best services in five priority areas - consumers, producers,
business partners, shareholders, and employees - NIHONWASOU HOLDINGS,
INC. sets the goal of sharing joy and benefit with everyone, which we believe willlead to the biggest benefit for the company.

Consumers

Producers
Shareholders

NIHONWASOU HOLDINGS, INC.

Business Partners
Employees

L Business Description

NIHONWASOU HOLDINGS, INC. aims to establish
a new business model
as a kimono agent, not simply as a retailer.

NIHONWASOU HOLDINGS, INC. business focuses onsustainable technologies for sustainable developmentthat can pass down tradition and value.
Our main business is kimono dressing lessons
offered nationwide to spread kimono culture,including knowledge about their value, and how andwhen they are worn, and the promotion of sales as anagent representing a wide range of makers. We
handle products from approximately 40 kimono
wholesalers in Japan, including manufacturers ofkimono and obi and related products under salesconsignment agreements.
NIHONWASOU earns revenue through contracted
advertising and sales, mainly commission fees, fees
for billing, service fees, and delivery fees, whichmakes it possible for us to offer free kimono dressing
lessons.
NIHONWASOU kimono dressing lessons areadvertized twice a year in spring and autumn via
media, such as TV and newspapers. Interested
individuals contact our call center and are placed into
small classes of about 10 people. Our contracted
kimono dressing instructors provide instruction(once a week/ 2 hours per lesson/ 15 hours in total).
Approximately 20,000 individuals participate inclasses every year.
Individuals who are interested in learning how towear kimonos and in understanding the quality andvalue of the materials and techniques that go into

making them develop a natural desire to own them.
We are in a position to introduce quality products
from the companies we represent to these individuals.
In addition, one of the major advantages of the direct
distributor model that NIHONWASOU has established
is being able to offer reduced prices to the studentsthat attend our classes.
As a neutral agent, we manage quality, value, andprice with a focus on consumer-oriented service todeliver the greatest benefit to consumers andstudents.
NIHONWASOU HOLDINGS, INC. prioritizes thecreation of new culture and markets through thebeauty of traditional Japanese kimonos.
NIHONWASOU also offers other advanced programsfor kimono dressing.

N NIHONWASOU HOLDINGS, INC.
Prioritizing the creation of new culture and markets throughthe beauty of traditional Japanese kimonos.

TeachingSeminars(Kimono DressingLessons)(Sales PromotionAgent Business)

ReasonablePrices(Sales AgentBusiness)

Maintaining
the Qualityof theIndustry

L Business Description

Four NIHONWASOU Business Operations

NIHONWASOU HOLDINGS, INC. has four business operations, NIHONWASOU,
ITONO TAKUMI CENTER, NIHON WASAI SCHOOL, and KIMONO REFRESHINGCENTER. These four businesses sometimes operate mutually and sometimes
independently to create new Japanese culture and markets through the beauty oftraditional Japanese kimonos.
We strive to meet and exceed the expectations of our customers through a newbusiness model that creates cultural business.

NIHONWASOUITONO TAKUMI CENTER“Spreading the spirit of kimono
to every corner in Japan”
Offering free kimono dressing
lessons (once a week/ 15times in total) twice a year nationwide since 1987

Handling inspection anddelivery of kimono products
Established in 2004 for the
purpose of improving service
and quality

NIHON WASAI SCHOOLKIMONO REFRESHINGCENTER

Providing support forindividuals involved in themanufacture and repair ofkimonos and serving as a
traditional Japanese kimono making forum

Offering added-value services
for free kimono dressing
lessons, such as maintenance(cleaning and stain removal)