Hayashi Honten Co.,Ltd.

SAKE Culture to the World© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Contents1234Introduction

ProductOur Style

Your benefits

Introduction

Company Profile

110 Platinum

Concept

Market expansion

SAKE significance110 New moon

ProductMethod

SAKE problems

110 Sakura

DifferenceWork together

Region/Place/Water

110 Jidi

SAKE culture

Future plans

Product/110/Concept

OEM

SAKE culture experience

Brewing method
Lactic acid bacteria
SAKE nutrition/Facility© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Introduction© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Company Profile

CRAFT SAKE BREWERY
Company name：Hayashi Honten Co.,Ltd.
President and CEO：Rieko Hayashi
Head Office：2239, Nakashinkano-cho,Kakamigahara-city, Gifu 504-0958, Japan

SAKE Culture
to the World

Tel：+81.583.82.1238
Foundation：10.1920（100 th anniversary in 2020）

Business ：Brewing and sales of SAKE
URL：www.eiichi.co.jp© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

SAKE significanceTradition
About 3000 years of tradition, manylegends remain, a noble national
SAKE dedicated to God
SAKE is always served at important
Japanese ceremonies© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Sake problemsl SAKE consumption decreased by 65.9%
at peak
Declining after peaking in 1973l The number of SAKE breweries continue
to decline
In 50 years, the number of brewers decreased to halfl SAKE exports are the highest everJapanese food is popular worldwide, Record high for 9
consecutive years

To keep the SAKE culture of 3000 years old,
We need the power of foreigners© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

RegionCentral Japan
Many traditional and historic sights
remain, Events that have continued
since ancient times are still held,
Located in the center of Japan
Areas with convenient access to various
parts of Japan© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

PlaceJapanese Alps
Located in the south of the world's
leading heavy snowfall and theJapanese Alps, abundant ultra-soft
snowmelt water is poured asunderground water
Water source area where one of the bestclear streams in Japan flows© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

WaterRich Water
SAKE brewing uses water and rice as
ingredients and uses abundant waterwith a method unique of Japan
300g water for the production of 100g of rice,
In SAKE production, water is very importantsince the ratio of water to rice is 8:2.

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

ProductCRAFT SAKE BREWERY

Pure
The abundant ultra-soft water of theJapanese Alps makes a gentle liquorwith a glossy flavor
Underwater water preparation of thefamous water Japan Alps

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

110

CRAFT SAKE BREWERY

Hyakujuro Ichikawa
Kabuki actor from Kamimigahara,Gifu, active in the Meiji and Showaperiods (1882-1969)
Donated 1,200 cherry trees, famouscherry blossom viewing spot

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Concept

CRAFT SAKE BREWERYEnjoy
Like an avant-garde Kabuki
Seven colorful changes, various
dishes and Glossy SAKE to enjoyLineup of Junmai, Junmai Ginjo andJunmai Daiginjo© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Brewing method

CRAFT SAKE BREWERYNaturalUtilizing lactic acid bacteria for the
first time in Japan, we establishedadditive-free manufacturing method
and obtained patent
Possible to improve umami and variousflavors

8© 2019 Hayashi Honten Co.,Ltd. All Rights Reserved.

Lactic acid bacteria

CRAFT SAKE BREWERY

Probiotics
Full use of lactic acid bacteria with thenext-generation additive-free SAKE
brewing method
SAKE made from living microorganisms
which have some positive impacts on health© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

SAKE nutrition

CRAFT SAKE BREWERY

Nutrition
Contains all the essential amino acidsof life, The largest amount of alcoholic
beverage
SAKE 8 for beer 1 and wine 3
Daily intake of 100ml of sake would cover
the required quantity of amino acids© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

FacilityCRAFT SAKE BREWERY

Innovation
Thorough quality control byrefrigerated manufacturing method,
Stable supply throughout the year
Manage the brewing process at aconstant temperature, Fresh SAKE canbe shipped year round© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Product introduction© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

110 Platinum
SAKE Type

Junmai Daiginjo Platinum

Vol.

720ml

Alc.

16%

Taste

Refined Fruity Fragrant

ColorClear

Fragrance

Gorgeous and luxurious scent

Product Profile

Sake for every celebration with meal
The highest peak Junmai Daiginjo make it a liquor
suitable for a luxurious meal for each celebration.

Tasting Note

Luxurious luxury with fragrance.Fine smooth texture.
Elegant sweetness and gentle umami are pleasant, andsharp and fresh acidity creates a sense of transparency.

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

110 New moon
SAKE Type

Junmai Daiginjo Terroir

Vol.

720ml

Alc.

15%

Taste

Crisp Dry

ColorClear

Fragrance

Gorgeous and fruity scent

Product Profile

Sake for special anniversary with meal
The highest peak Junmai Daiginjo, using ingredientsfrom the area near the brewery, make it a liquor suitablefor a luxury meal on a special anniversary.

Tasting Note

Refined Junmai Daiginjo with a pleasant balance ofsubtle sweetness and refreshing acidity. Beautiful finishwith elegant edge.
© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

110 Sakura
SAKE Type

Junmai Ginjo Sakura

Vol.

720ml

Alc.

16%

Taste

Fragrant Sweet

Color

Clear

Fragrance

Gorgeous and fruity scent

Product Profile

Sake for special event with meal
Junmai Ginjo Sake, designed with the motif of cherry
blossoms, a symbol of Japan, is a liquor suitable formeals at gorgeous and fun events.

Tasting NoteSpring-filled Junmai Ginjo liquor with a refreshingfeeling of fresh aromas of white peaches and citrus.
Fresh, pure flavors and supple acids harmonize tomaintain a refined and refreshing taste.
© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

110 Jidai
SAKE Type

Junmai Ginjo Jidai, Additive Free Aging

Vol.

720ml

Alc.

15%

Taste

Mellow RichColor

MaturedFragrance

Rich buttery scent

Product Profile

Aged sake with a color like caramel.
With aroma and taste like sherry and brandy, you canenjoy the umami and rich taste of Japanese sake.

Tasting Note

A complex and rich taste with a plump sense of volume
and a mixture of umami and sourness. Warm for asofter, more rounded finish.

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Our Original Equipment Manufacturing© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Case study of OEM
CUVEE JAPON
Brewing of original sake as productmaking from farm
It uses specially cultivated sake rice suchas pesticides that do not use pesticides
other than herbicides and homemadeorganic fertilizers and is brewed with selfcultivated yeast.

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

CUVEE JAPON© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Case study of OEM
Concept Workers
SAKE that you enjoy with sensitivity
instead of drinking with your head,and pursuit of agriculture,
construction and beauty
Collaborate with designers and artists
from different industries to develop
products and explore new approaches© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Concept Workers© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Case study of OEM

CRAFT SAKE BREWERYKISS Certified Sake
Brewing as "KISS SAKE series" of"ROCK LEGENDS SAKE SERIES /Rock Legends Sake series"
A label design and charming accessories
based on the album jacket that spreads
the artist's view of the world, which can beenjoyed with the taste of sake.

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

KISS Certified Sake

CRAFT SAKE BREWERY© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Our Style© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Concept

Be The Good Life
Offering health, luxury
and a rich life with SAKE
© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Be The Good LifeProductOffering health, luxury and a rich life with SAKEBe Happy

Kabuki world view

Enjoy

Colorful design

Japanese traditional
culture experience

Experience the gorgeous Edo culture of Japan© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Difference
Be Healthy

Japan's leading natural
water use

Be The Good Life
Offering health, luxury and a rich life with SAKE

Pure, Natural, Innovation

Patented additive-freemanufacturing method

Stability of refrigerated
manufacturing

Have excellent raw materials and manufacturing methods
not found in other breweries© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.Be The Good Life

SAKE culture

Offering health, luxury and a rich life with SAKEBe Wealthy

Tradition

World intangible cultural heritage
Japanese foodHigh quality Japanese
product

Offering the highest levelof sakeEnjoy the world-recognized food culture through SAKE
© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Your benefits© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Market expansion
Customer

Ultra-rich people

PurposeFurther expansion of luxury SAKE market for ultra-rich people in your country

Your benefits

Acquisition of the first SAKE culture concierge in your company
As IsTo Be・Have drunk Japanese SAKE
・Similar SAKE lineup
・Little handling of Japanese products
・Little knowledge of SAKE culture・There is no additive-free SAKE

・Experience like a SAKE master
・Unique design of Kabuki image
・Many handling of Japanese products
・Have SAKE culture experience in Japan・Additive-free SAKE can be handled© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

MethodHolding Sake Culture Basic Knowledge Course
Hold a study session for your company from SAKE brewing
to Japanese culture related to SAKE
Improve customer satisfaction by telling you the SAKE culturethat customers really want to know
We answer your company's difficult questions about SAKE culture

New Japanese SAKE culture market developmentby your company and Hayashi Honten© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Work together

HAPPY TOGETHER !
Let's develop the new market
and continue the traditional SAKE culture© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Future plans
Discussions
Details will be decided in about one month from today

Agreement
After the contract, a sake culture course will be heldOrder
Ready to ship within days of order

ShippingShips within 1-2 weeks after ordering© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Sake experience

WELCOME TO JAPAN !
Hold a SAKE culture experience tour with your company
Birth of the best SAKE culture concierge in your country© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Be The Good Life
Enjoy SAKETHANK YOU !

© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.

Contacthayashihonten@eiichi.co.jp© 2020 Hayashi Honten Co.,Ltd. All Rights Reserved.