KAWASHOFOODSC O R P O R A T E

G U I D E

Great food makes
people happy.

TOP MESSAGE
We are striving to provide
safe, reliable, and great tasting foods,in order to help create a bountiful dietfor people throughout the world.
President

As a food trading company with our own brand, we deliver products to the dinnertables of not only Japan but also a variety of countries around the world in places
like the Middle and Near East, West Africa, Europe and the U.S., and Southeast Asia.
In order to provide products with an even higher dedication to quality to even morecustomers, we are working to achieve a business that integrates "manufacturing"and "sales."In the areas of product development and manufacturing and the procurement of raw
materials and processed goods, we are strengthening ties with our own affiliatedplants as well as the partner plants with whom we have built relationships of trust
over many years. In doing so, we are striving to improve the capacity of the local
plants to put out products that are appealing in terms of both quality and price.
As a company involved with "food," our most important priority is "safety andreliability."
Here at Kawasho Foods, we recognize this as an ongoing priority , and wewill continue to give it our best efforts on a continual, company-wide basis.
We also see as an important mission the strengthening of the domestic and international network that we have built thus far.
By building a strong supply chain reaching from raw material procurement to themanufacturing and sales of products, we can achieve greater efficiency in production, distribution, and sales. We are making concentrated efforts to continuously
provide high-quality products at more attractive prices.
"Great food makes people happy."
We will continue to provide to customers throughout the world that delight thatcomes from food.

01

Yukimori Nakamura

Corporate Slogan“Great food makes people happy.”

Efforts toward
safety andreliability

Harnessing of
global network

Kawa s h o Foods is t h orou gh a boutregular plant inspections and guidance bytechnical advisers and by an expert teamspecializing in food safety. With not "Madeby Japan" but "Made by Kawasho" as ourmantra, we manufacture safe, reliable
products that meet our own strict standards
in every country in which we operate.

Kawasho Foods was one of the firstJapanese companies to branch out into
regions such as the Middle and Near Eastand Africa, so we have built up a wealth ofexperience and achievements.
By leveraging our far-reaching global
network, we are engaged in opening up
new markets and developing new products.
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Our Business

Kawasho Foods Makes “Great Food” Connections
To meet "food" needs around the world
Not only do we pursue safety and reliability, but in order to adapt to the changing times and regional
differences and make “great food” connections for our customers around the world, we meet a varietyof needs by means of our prolific product lineup.

Brand Businesses
In 1948, soon after WWII, we started sales of "Nozaki's Corned
Beef," which became the first product of its kind made inJapan.
Nozaki's brand offers canned products such as corned beefand Japanese-style stewed beef, as well as various products
in pouches and bottles. It is popular with many people by wayof department stores, supermarkets, and convenience stores.
URL http://www.cornedbeef.jp/In 1911 we started sales in the U.S. of GEISHA brand canned
crab. Since then, our canned seafood such as tuna andmackerel, along with canned fruit and vegetables, hasreceived excellent reviews as one of the world's top brands inthe markets of Europe and North America, the Middle andNear East, West Africa, and Southeast Asia.
URL http://www.geishabrand.com/

Trading Businesses

Processed
seafood
Sardine, Mackerel,
Skipjack,
Albacore tuna...

Processed
fruit
Mandarin oranges,
Peaches,Frozen fruit...

We take full advantage of our own network to stay deeply
involved in our overseas suppliers' technical instruction andquality control frameworks. This enables us to procure foodingredients and highly processed products from around theworld that are always safe and reliable to eat, and to deliver
them to food manufacturers and mass merchandisers as wellas the restaurant industry, both inside Japan and abroad.

Beef, Chicken,
Horse meat, Tomatoes,
Mushrooms...

Our
Strengths

Manufacturing

Quality control
Product development

Raw materials

We import and sell the sparkling wine "SANDARA" producedby the Spanish wine producer "VICENTE GANDIA".
“SANDARA” is attracting a lot of attention beyond the wine
genre as a new type of sparkling wine with various flavors
such as mojito and lemon.
With the addition of new 250ml cans, it is a lineup that can beenjoyed in various situations.
03

Wine, Fresh juice,
Green tea...

Processed
agriculture andlivestock productsThis brand boasts a leading share of the domestic market ofMalaysia.
Marushin Canneries (Malaysia), established in 1987 as a
joint-venture company with us and Malaysian capital, manufactures and sells cans of KING CUP brand sardines andmackerel.
URL http://www.king-cup.com/

Through a business tie-up with a major Korean beer manufacturer, we have been manufacturing and selling Prime
Draft since 2005.
It is affordably priced and enjoys a solid reputation as
low-malt beer(Happoushu).
Taste-conscious customers love the regular type , andhealth-conscious customers love the green type(70% lesscarbohydrates).
In addition, from October 2023, we have added 100% maltbeer “Hon-Uma” to our lineup.

Beverages

Orders &procurement

KAWASHOFOODSFlow of SCM

Market studies
Advertising

Not only do we exercise our trading function
as a trading company by importing andexporting raw materials and processed
items, but we are also involved at every
stage from raw material procurement tomanufacture and sales. We are engaged in
SCM (supply chain management) aimed at
maximizing revenue through the synergistic effect of each of these aspects.

Sales

Market information
Production
information

MarketingConsumers

CORPORATE GUIDE04

Spreading "Great Food"to the World

Global Network
Icon guide

Base of operation

Plant

Sales area

Supply area

From various bases worldwide, still today
In order to meet the "food" needs of various countries around the world, Kawasho Foods has expanded its
business fields. What supports that expansion is the global network composed of our Tokyo headquarters
and overseas bases. Thanks to strong ties among the various bases, we deliver safe, reliable, great tastingfood around the world.

Kawasho Foods USA Inc. in New YorkJFE Shoji Trade Corp. and Kawasho Foods(Thailand) Co., Ltd. share an office

Kawasho Foods (Gulf) FZE.

Tarami Foods (Qingdao) Corp.,Ltd.
Kawasho (Dalian) Co., Ltd.
Ningbo branchTokyo headquarters

Kawasho Foods
USA Inc. (New York)

Shanghai branch
Baoding Tian Chuan Foods Co., Ltd.
Kawasho Foods(Gulf) FZE. (Dubai)
Ghana
Accra liaison officeNingbo Hailong Cannedfoods Co.,Ltd.
Kawasho Foods(Thailand) Co., Ltd.
(Bangkok)
Ho Chi Minh City rep.
officeMarushin Canneries(Malaysia) Sdn. Bhd.
(Johor)Sales display at a Chinese supermarket

Billboard calling attention to fake
GEISHA products

KAWASHO FOODSGLOBAL NET WORK05

Inside the plant of Marushin Canneries(Malaysia) Sdn. Bhd.

Exterior of Tokyo headquarters
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Corporate History

Passing Along “Great Food” to Future Generations
Leveraging our 100-year history of dealing head-on with “food”
Kawasho Foods’ predecessor, Nozaki & Co., Ltd., started in 1893. Since then, for more than 100 years,
we have been creating "food" with value while adapting to the changing times. We will continue to makethe most of that expertise as we pass along "great food" to future generations.

1893 〜

Pioneering phase

1893

1908

1911
Upon discovering a business opportunity toexport canned crab to the U.S., a huge
lobster-consuming country, the company
braced itself for the risks and plunged into a1912

1939

1943
Corned beef was commercialized quickly after
WWII and contributed greatly to establishing afoothold for the Nozaki's brand products thatfollowed.

1947〜

Growth phase1945

It is said that in the 1950s, an employee in theLondon branch packed a backpack full ofcanned food and walked around West Africa
selling it.
07

1963

GEISHA brand restoredby the U.S.

After that, sales exploded in West Africa, andGEISHA brand products started becoming
widespread in Europe and other regions.

1970

Kawasho Corp. beganoffering foods and drinks

1999〜

1987

Established Marushin Canneries(Malaysia) Sdn. Bhd. in Johor,Malaysia

1999

Nozaki & Co., Ltd. merged with
Kawasho Corp.
Kawasho Corp. became thesurviving company

Nozaki & Co., Ltd. launched

Began exports of canned
king crab produced in JapanGEISHA brand launched

GEISHA brand's predecessor.

It was named "GEISHA" because
pictures of Mt. Fuji and geishas
were popular as souvenirs forforeigners.

GEISHA brandtrademark registeredin the U.S.

World War II broke out

GEISHA brand seizedby the U.S. government
as an enemy asset

1947

1948

"Nozaki's Corned Beef"
sold as first domestically
produced corned beefOverseas travel by civilians
allowed for business

Expansion phase

Kawasho Corp.’s foods division split
2004 off into a separate company
Kawasho Foods Corporation launched"PRODUCT OF OCCUPIEDJAPAN" had to be printed on
the label, and a brand royalty
was paid when exports wereresumed.

Since Kawasho Foods was launched, it has further
enriched this network in various parts of the world
and is engaging in SCM.

World War II endedCanned food exports resumed
under GEISHA brand1948

1954

Kawasho Corporation(now JFE Shoji Trade Corp.)
launched as a direct trading
company for Kawasaki SteelCorp. (now JFE Steel Corp.)

The tin required to manufacture the cans was in short
supply at that time, so it was
sold in a container called an"anchor bottle" made ofglass in the shape of a cup.

Our employee at that time was
the 2nd person in Japan toobtain a passport. After touring
the U.S., he became the firstJapanese returnee.

2004

Established Kawasho Foods(Gulf) FZE. in Dubai

2005

Started sales of PRIME DRAFT
as our own brand2011

Opened Ghana
Accra liaison office2012

Established Baoding Tian Chuan
Foods Co., Ltd. in China

2016

Started sales of SANDARA
Established Kawasho Dalian Co., Ltd.
in Dalian

2017

Established Kawasho Foods USA Inc.
in New York2019

Established Tarami Foods (Qingdao)
Corp., Ltd. in China

Renewal of trapezoidal can products
2020 such as ”Nozaki's Corned Beef" to anew package

In the rapid growth era fromabout 1955 to 2000, an enormous
number of signs were placed on
utility poles and power line
towers used for the Tokyo area
JR(then Japanese NationalRailways).

Tian Chuan Foods manufactures canned fruit.

We also manufacture various
Nozaki's brand promotional
goods for our customers andbusiness partners.

CORPORATE GUIDE08

Creating Smiles with"Great Food"

CSR Activities

Hand-in-hand with children's growth

In 2011 Kawasho Foods marked the grand milestone of the 100-year anniversary of the GEISHA brandby launching corporate social responsibility (CSR) activities. Looking forward to the GEISHA brand's
next 100 years, we will grow hand-in-hand with children.

To show our appreciation for the people of West Africa who support the GEISHA brand, webegan donating desks and chairs every year to elementary schools in Ghana and Nigeria
along with GEISHA canned mackerel in tomato sauce. We order the desks and chairs from a
local operator, who builds them especially for the children.

While giving consideration to the local needs and circumstances, we want to continue contributing to thechildren's healthy growth and to the creation of a prosperous society as we develop hand-in-hand withthe people of Africa.

09KAWASHOFOODSCORPORATE GUIDE

10Gr eat food make speople happy.

KAWASHOFOODS

Shin-Otemachi Bldg. 9F,2-1, Otemachi 2-chome, Chiyoda-ku, Tokyo 100-0004, JapanT E L : +81-3-5203-1001
FA X : +81-3-5203-1055
WEB：http://www.kawasho-foods.co.jp/