Tentative ProgramFebruary

19

2018

edition

6th Annual meeting of Society of Serviceology
Value co-creation from service of heart, people, region, and future
March 10 Saturday and March 11 Sunday, 2018
Venue: Meiji University Tokyo JAPANMarch 10 Saturday
・General Session Liberty Hall
10:00 am ～10:10 am

Greetings from Conference Chair

Takamichi Inoue (Meiji University)

10:10 am ～11:40 am
Guidance from Co-chair

Keiko Toya (Meiji University)

Panel Session “Practice on Value Co-creation”
Hiroki Takayanagi (President, Webinpact)
Yuta Mitsubori (President, Unicast）
Ryotaro Nakayama (President, Makukea)
ModeratorKazuyoshi Hidaka (Tokyo University of Technology)
Keiko Toya (Meiji University)
Lunch Break

12:35 pm ～12:45 pm

Greeting from Chairperson of Society of Serviceology
Shoji Yamamoto (Kwansei Gakuin University)

12:45 pm ～1:00 pm

Message from Ministry of Economy, Trade and Industry

1:00 pm ～ 2:00 pm
Keynote Speech
Koichiro Watanabe(Chairperson, Dai-ichi Life Insurance Company Holdings）
2:00 pm ～ 2:30 pm
From Editor of Journal of Serviceology

13 月 10 日（土）3:00pm ～ 4:30p,
Room１（1153）

Room2（1154）

Room3（1156）

Service Quality (1)Servitaization (1)Service Design (1)Big Data

Chair Yamamoto

Chair Shimomura

Chair Nagaoka

Chair Ikeda[1-1-01] Studying[2-2-01] Business[3-3-01] Social[4-4-01] Personal[OS1-01]

Key Factors in

deployment of theImplementation ofdata for user

International

Elderly Care forrental/lease

New Publicoriented services

comparisons of

ICT and RT

services byTransportation(Tane)

labor productivity

development

manufacturers

System Service(Fukuda,(Kuzawa)(Matsubara,[4-4-02] Trial

Nakashima,automatic

Nishikiori,

Room4（1165）

Room5（1166）
OS(ServiceProductivity）
Chair Saito(Takizawa,Miyakawa)

Nishimura,[2-2-02]Service-Hirata, Suzuki,

specification of[OS1-02]

Takenaka)oriented firms：

Noda, Sano,

surgical methods

Misunderstandings

The push effect ofKanamori,

for operation

on Service Sector[1-1-02] Customer

risks in the supply

Matsudata, Ochiai,

scheduling in an

Productivity

Orientation andchainTayanagi)

acute hospital(Morikawa)

Hygiene Factors in(Trung, Hara)

Service Quality –(Takagi, Kitagawa,[3-3-02]

Shigeno)[OS1-03]

Examples from

[2-2-03]

Consideration for

Infrastructure

Development ofsocial[4-4-03] The

productivity andIndustries

warning system for

implementation ofConsideration of

expectation for(Ueda, Hidaka）

not leaving

MaaS (Mobility as

IoT Service

serviceology.

challengeda Service) model in

Business to be(Abe)[1-1-03] Validation

children in a car at

Japan (Hidaka)

oriented towardofinstitution

Multidimensional(Danno, Gogou,[3-3-03] S-D Logic

the Risk to manage Excellent Services

CustomerShiraishi)

Used Dynamic

the Personal Data

Engagement Model

Perspectives of the(Kitamura)(Kanda)Service[OS1-05] A new

Ecosystems Aimed

viewpoint offor Regional

service

Vitalization

productivity (Toya)

Improving service

the Visualization of [OS1-04] Japanese（Nakamura,Sakamoto,Dejan）

2(Matsui)March 10
4:30pm ～ 6:00p,
Room１（1153）

Room2（1154）

Room3（1156）

Service Quality (2)Value Cocreation

Service Ecosystem

Chair Kikuchi

Chair Imamura

Chair Hashimoto

Room4（1165）

OS(ServiceInformation）

Productivity）

Chair Kasahara

Chair Saito[3-7-01] Exploration[OS2-01] UGCService

Quality, regarding value co-of characteristics ofMining for

Customercreationa local community-

Personalized andbased businessDistributed

Royalty in Third- in chain store typed

model in rural area

Sightseeing

Party Logistics

service industry(Masuda、Mori)(Ma)(Oshita)(Hoshida)[3-7-02] Pricing on[OS2-02] Smartand management study[1-5-02][2-6-02]

platform ecosystem

tourism service

Relationship

Reexamination ofwhichdevelopment inintermediates

destination region

services（Kasahara, Iiyama,Minoh)

betweenService Value Co-creation

Failureand Models in Health

Customer

Care(Inoue、Behavior:(Yamada)Takenaka、Relational Factors

Kurumatani)[OS2-03]

Perspective[2-6-03] Practice of(Kato, Araki, Hirota,(Uemoto, Sera)

Dialog model toIshikawa)

Alleviate Value
conflict with

[OS2-04]

Customer in System(Hirota, Endo, Kato,DevelopmentIshikawa)

Service(Ogawa、Shirahada)
・Networking Event（6:15pm～8：00） 23F KISHIMOTO Hall
Greeting From President of Meiji University

Keiichiro Tsuchiya

3（1166）OS（Sightseeing[1-5-01] A Study on [2-6-01] A discussion

Satisfaction

Room5(continued)

March 11
9：00 am ～ 10：30 am
Room１（1153） Room2（1154）

Room3（1156）

Service Quality

Service Design

Service Operation

(3)

(2)

(1)

Chair Fujimura

Chair Hidaka

Chair：Kaihara[1-8-01][2-9-01] Practice

Economicof service design:

implicationsof Proposal of smart

Room4（1165）

Room5（1166）

OS(Servitaization)

OS(Caring Service）

Chair Hosono

Chair Kuwahara[3-10-01] Study[OS3-01] Concept[OS4-01] Indoor blimp

on Incentive

diagram for service

system aiming atRemuneration

standard

tracking faces of(Toya)

humans in caring

customer

shopping in fresh

Design forsatisfaction:

food supermarket

Functional

Evidencefrom (Tsumita, Ono.

facilities

Recovery Care[OS3-02](Veerachart, Kuwahara,

firm-level panel Ryu, Ohkubo,(Unno, Xu,International

Yamashita, Ogata,data

Tsutsumi, Mori)

Standardization on

Shirafuji, Ota)

Koshimizu)(Ishikawa,

Health&Care

Edamura,[2-9-02] Social

Takizawa,

Implementation[3-10-03] Analysis (Ichikawa)of the Database toMiyakawa,of tour planningon hotel staffs

Record Thoughts of theMiyagawa)

service from thewho contribute to[OS3-03]

Elderly

viewpoint ofcustomerInternational(Watanabe, Miwa,[1-8-02] why is serviceology

satisfaction

standardization of

Nishimura, Fukuda,

the(Takagi)

service excellence

Nishimura)excessive (Hara, Kurata,service

Services

quality Ho)insensible?
(Wang)[OS4-02] Development(Mochimaru, Toya)[3-10-02] Analysis[OS4-03] Proposal of the[2-9-03] Aon hotel staffs[OS3-04]

strategy dealing with

Proposal of a

who contribute toInternationalinconsistent utterance[1-8-03] The

Visualization

customerstandardization of

by dementia person

influences of

Method forsatisfaction

sharing economy(Abe)self-efficacy for

Service Vision(Shimada,certification (trusthealth behavior(Sakaguchi)

Hoshiyama,mark)Hara)standards(Ishihara) for a recording support

in medicalservices[OS4-04] A user study
system in care houses(Morito)[OS3-05] (Endo)(Sugihara, Okamoto)[OS3-06][OS4-05] New training

Development ofand certification system

Global Standard offor memory supporter toRefrigerated Parcel

instruct the healthy

Delivery Service

elderly how to deal with(Takano)forgetfulness(Yasuda)4

Room4（1165）

Room5（1166）

OS(Servitaization)

OS(Caring Service）

Chair Hosono

Chair Kuwahara[OS3-07] Revision[OS4-06] A study of theof Japanesesystem that records theIndustrial

experiences of elderly

Standardization

people and nursing care

Act and Service

staffs, and esablishes

Standards(Yago)

good relationshipbetween them[OS3-08] Scheme(Kuwahara)for Service
Standardization[OS4-07] Tactile(Tsuru)

expression mechanism
by pneumatic actuator[OS3-09] Service

array for wearable

Management

stuffed toy robot

System in General(Yamazoe, Yonezawa)Contractor(Obara)5

March 11

10：30 am ～ 12：00 pm

Room１（1153）

Room2（1154）

Room3（1156）

Room4（1165）

Service Model

Service Design (3)Employee Service

OS(Servitaization)

Chair Mizuno

Chair Hara

Chair Shimada

Chair Hosono[1-11-01]

The [2-12-01]

Application[3-13-01] SNSof Designing Process

Nonlinear

Factor of Service

Analysis

based information

Room5（1166）
Service Innovation(1)
Chair Inoue[5-14-01] Service(continued)

Innovation

sharing for better

Strategy on B2B

to Encounterteam care inCorporation(Urata)

elderly care

(Fujioka)

Measurement
Scalesfacilities(Sato)[1-11-02]
Construction[2-12-02] Context(Fukuda, Ohta,[5-14-02] Financial

design that

Fujieda,Service Innovation

connects heart,Nishimura)with Open APIsof people, zone,(Kato)

servicefuture with coffee[3-13-02] Service

characteristic(Goto, Hirose)

Intelligence for[5-14-03] Issues

enhancing humanand solution for

ability in service

advancing self-fields

independence care(Nishimura)for elderly peopleindicator based on
physical distance(Mukai,[2-12-03] A Study

Nishino, on Support Method

Kurata, Okuma)of Consulting(Tsutsumi)

Service using Text
[1-11-03] A study Mining (2nd part)onquantitative (Watanabe, Fujii,evaluation

for Kokuryo, Kaihara,

waiting and time to Abe, Santou)
spare

inserviceprocess based onhumanbehavior

sensing(Nishida, Ichikari,Chang,Okuma,Kurata,Hakurai,Misugi)
・General Session 1F Liberty Hall
1:15 pm ～ 2:45 pm

Keynote Speech
Stephen L. Vargo (University of Hawaii at Manoa)

2:45 pm ～ 3:00 pm

Message from Ministry of Education
Satonobu Matsunaga(Japan Ministry of Education, Culture, Sports, Science and Technology）
6March 11
3：10 pm ～ 4：40 pm
Room１（1153）

Room2（1154）

Room3（1155）

Room5（1166）

Service Operation (2)Servitaization (2)Service Innovation (2)OS(Serviceology)

Chair Watanabe

Chair Mochimaru

Chair Kosaka

Chair Tamio Arai

[2-16-01] User Study of[3-17-01] A case study[OS5-01] Report on

Study on Intermediate Low Speed Mobility in ain the soy sause

Reference Model ofModels

industry to test theServiceology

model that classify "the(Arai)[1-15-01]

Afor Promoting Resort Facility

Digitalization of Services (Araki, Watanabe, Fujii,(Watanabe)

Mikome, Kobayashi,

value creation model ofTanno, Usami, Toya)management as a[OS5-02] The Purpose

mechanism design"and Overview of(Wada)"Benchmark Standards[1-15-02] Design process [2-16-02] Hindrance toof value co-creation and servitization and serviceof Serviceology"

organizational factors to paradox of Japanese[3-17-02] A causal loop

realize value co- creation companies

analysis that supports(Nishio)

the growth of global IT[OS5-04] Development ofcompanies - Structuralthe Serviceology

analysis by system

Curriculum at Graduate[1-15-03] Analysis and perspective ofthinking –School of Management,

Consideration(Nakazato, Koda,Kyoto UniversityUchihira)(Hara)[3-17-03] Service[OS5-05] Curriculum in

Ecosystem andMBA program for

Platform Theory

Serviceology and the role(Takahashi)of Society of Serviceology(Toya)(Mori)[2-16-03] Theof Servitization from

Emotional Experience in viewpoint of "Pivot"
School Trips(Mori)(Nakajo)to reference model(Yamamoto)7

March 11
4:40 pm ～ 6:10 pm
Room 1（1153）

Room2（1154）

Room3（1155）

Service Operation (3)Servitaization (3)Service Design (4)Chair Yamamoto

Chair Kamou

Chair Muramatsu[1-18-01] Can e-books replace [2-19-01] Action Research for[3-20-01] The Relationshiptraditional books?

Servitization of Industrial

between Services Marketing and(Hata)

Robot/IoT Business: A Case Study Marketingin Robot Study Group in[1-18-02]

The

realizationof Yamagata, Japan

service robots for "Hospitality"(Aoto)[3-20-02] An Approach toward(Pei, Nagai)

Typology of Serviceology[2-19-02] Servitization method[1-18-03](Matsui)(Hidaka, Toya, Mochimaru)

Theoretical using a concept of demand chain

Investigation on the relationship (Sakai)[3-20-03] Consideration ofbetween service ecosystem andevaluation information platform

value cocreationin service business(Shoji)(Kondo)8

March 11
Poster Session (Yashiro Hall, Liberty Tower 23F), 9:00 am - 3:00pm
Core Time (Discussion Time)

12:10pm - 1:05 pm[PO-01] The framework for value co-creation of service and serviceology researches (Murakami)[PO-02] Analyzing performance and barriers on the servitization of manufacturing (Tanno, Kimita,Toya)[PO-03] Design Method of Mutual Support Services Based on S-D Logic (Ho, Hara, Kim)
[PO-04] Application of safety analysis method for parking guidance operation by FRAM (Ito, Nishi)[PO-05] Vision creating that takes into account social and technology changes (Matsuba, Furukawa,Akiguchi, Nemoto)[PO-06] Development of field research method to capture user's behavior in service that designer did not
anticipate (Hirose, Mizuno)[PO-07] Study of standard design method for Japanese CCRC administration (Takahashi, Park, Teramura)[PO-08] Learning Materials to Promote Cabin Attendants' Service Awareness of Passenger's Minds(Tachioka, Fukushima, Ho, Hara, Ota, Tsuzaka, Arimitsu)[PO-09] Investigation of the factors leading to customer participation focused on customer characteristics
in logistics service (Murae, Ho, Hara, Okada)[PO-10] Comparison of estimation accuracy in shelf environment of attachable environment-aware indoor
positioning beacon (Shimbayashi, Arai, Aoki, Zempo, Okada)[PO-11] Designing for charge distribution of ride-share services by customers being bound for the same
event (Minami, Horikawa, Sato, Watanabe, Yoshida, Yano, Shigeno)[PO-12] Use of Emotion recognition AI in marketing interview sessions (Ogawa)[PO-13] Behavior change technique based on personality and context for dissemination of new services(Horikawa, Sato, Ooki, Kakitani)[PO-14] Developing and Implementing a Problem Discovery Engine for Evidence-based health policy(Sasaki, Anazawa, Tsukao, Chijiki, Kuno, Okada)[PO-15] On a service of interpreting sound environments using environmental sound analysis (Tomita,Kawamoto)[PO-16] Towards Keyword Based Topic Modeling for Microblog Data (Sashima, Kurumatani)[PO-17] Analysis of Competitive relationship among fashion items using blog information (Higashikozono)[PO-18] A pilot project for Co-creating various value on dynamic map (Ono, Teshima)[PO-19] Insight into the consumption context in the progress of the Nordic school's research (Imamura)[PO-20] Experimental Study of Satisfaction in Tourism Produces Co-Experience by using of Platform type
SNS (Ogino, Kubota, Osada, Nagata, Sugiyama)[PO-21] Measurement and externalization of customer's purchase journey for redesigning retail shop
(Hara, Kawanaka, Sunami, Tachioka, Kato, Maruo, Kohama, Ooiwa)[PO-22] Regional revitalization through promoting the tourism industry (Lin)[PO-23] Study on business model applied service concept (Seino, Oyabu, Jing, Sato, Muramatsu)[PO-24] Modeling of Customer Flow and Buying Intention in Retail Stores (Yoshizawa, Shimbayashi,Zempo, Okada)[PO-25] Discussion of Modeling Service Satisfaction by Case-Based Decision Theory and its Application(Takahashi, Nishino, Takenaka, Ishikawa)
9March 11 日）
Poster Session (Yashiro Hall, Liberty Tower 23F), 9:00 am - 3:00pm
Core Time (Discussion Time)

12:10pm - 1:05 pm[PO-26] Business Process Re-engineering by observation and analysis of transport work in hospital andutilization of autonomous transfer robot (Sasai)[PO-27] An applied study about U-index in post-license driver training (Hagiwara, Ogawa, Okada)[PO-28] Service quality study for driving training service for enterprises (Ishii, Ogawa, Okada)

6th Annual meeting of Society of Serviceology
Webpage http://ja.serviceology.org/events/domestic2018.html
Sponsored byMeiji University
Japan Society for Quality Control
Japan Academy for Consumption Economy
The Japanese Society for Artificial Intelligence
Japan Logistics Society
Japan Association for Management Systems
The Association of Design about Strategy for Zone Industry and Zone Brand
SPRING (Service Productivity & Innovation for Growth)
Japan Science and Technology Agency
RISTEX (Research Institute of Science and Technology for Society)
The Institute of Engineers Electrical of Institute Committee on Service Innovation
Japan Academy for International Trade and BusinessJapan Association for Consumer Studies
Supported byNEC Corporation
Yamaha Motor Co., Ltd
Hitachi, Ltd
MizunoCactus Communications

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[Venue] Meiji University（明治大学） Surugadai Campus

URL http://www.meiji.ac.jp/cip/english/about/campus/index.html

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