OSG Visual Identity Guidelines
Implementing the OSG brand in communications

March 2021

THE OSG BRAND

CORPORATE MISSION STATEMENTOSG Corporation is the world’s
largest manufacturer of round
cutting tools. Established in1938, OSG has a longstanding
reputation as a total solution
cutting tool provider
throughout the manufacturingindustry.

OSG Visual Identity Guidelines | March 2021

It is OSG’s mission to contribute to the advancement of the manufacturing industry and society throughinnovative technology and superior quality products.

BRAND PROMISE“Shaping your dreams” isOSG’s corporate tagline andcommitment to transforming
each and every one of ourcustomers’ ideas into reality.
It is OSG’s brand promise todeliver products and services
with complete customer
satisfaction.

Customer communication is at the heart of the OSG brand. OSG anticipates, listens and actively reacts
to market needs with its assured innovative technical know-how, exceptional services, out-of-the-box
thinking and total solution capability.

Innovation

Total Solutions
CustomerCommunication

Services

Out-of-the-box
Thinking

OSG is constantly on the move, researching and developing new manufacturing solutions. Our corporatetagline “shaping your dreams” summarizes our passion for new challenges and commitment to assist ourclients accomplish their goals.

OSG Visual Identity Guidelines | March 2021

CORPORATE LOGOSTANDARD LOGOThe OSG logo is one of themost valuable corporate
assets. It is not only agraphic symbol of ourcompany philosophy, butalso represents the successand history that OSG isknown for over the years. To
maintain consistency and toensure effective applicationof the OSG logo, always use
the approved electronicartwork when reproducing
the OSG signature. When
applying the corporate logo
to communication materials,
please maintain the specified
margin as shown underminimum clear space. Whenpossible, always use thestandard corporate color.
In order to ensure legibilityof the corporate logo, please
do not use sizes smaller than
the specified dimensions as
depicted in this guideline.

■ Standard Logo

■ Minimum Clear Space

0.1aa0.1a
0.1a0.1a■ Minimum Size

■ Standard Brand Color■ Brand Color Reverse■ 1-Color■ 1-Color Reverse

10 mm40 pixels

OSG Visual Identity Guidelines | March 2021STANDARD LOGO WITH TAGLINE“Shaping your dreams” is OSG’s
official tagline and is used in
combination with the standardlogo.

■ Standard Logo with Tagline (Horizontal)

The tagline logotype isspecially created and spaced.
It may not be modified inany way or used without
the OSG standard logo withthe exception of branded
merchandise.

a■ Minimum Clear Space
0.1a

0.2a

0.1a

0.1aaaCenter

0.1a

0.15a
0.1a

0.15a

1.7a

■ Minimum Size

■ Standard Logo with Tagline (Vertical)
CenterDo not combine the standard
logo with tagline to thecorporate logotype.
a39 mm144 pixels

0.15a

1.4a

■ Tagline Logotype■ Minimum Clear Space■ Minimum Size

1aa1a1aOSG Visual Identity Guidelines | March 2021

1a23 mm■ Brand Color Reverse86 pixels

0.1aWHICH LOGO DO I USE?
Trying to determine which
logo to use? Here are somequestions to ask yourself.

1. What is the purpose of the communication material?

A. To promote a specific product or service – Use standard logo.
B. For general advertising and branding – Use standard logo with tagline.

2. When do I use the standard logo with specific company logotype combination?

When regional indication is necessary. Before use, ask yourself whether or not emphasizing the region would make the OSG
brand stronger and more appealing to the audience. In most cases, the answer is no and the logotype shall be used separately,such as on a diagonal position from the standard logo; or on the back of the communication material.

3. The tagline is too hard to read on small communication materials. Can I make it bigger?

No modification is allowed on any corporate artwork. The specified proportions have been setup so that the tagline doesn’t
overpower the standard logo. There is also a minimum size requirement for each logo. If the application falls below theminimum please opt for the standard logo.

For your reference, the three versions of the OSG logo are:■ Standard Logo

OSG Visual Identity Guidelines | March 2021

■ Standard Logo with Tagline (Vertical)■ Standard Logo with Tagline (Horizontal)

INCORRECT USE
All visual elements listed inthis VI manual are the current
corporate standard. Do not use
any previous logos, logotype,
colors and signature system.

■ Do not use any previous corporate
artwork■ Do not use the previous corporate
logo■ Do not use the previous corporate
colors■ Do not use the previous corporate
logotype■ Do not use the previous corporate
logotype for overseas■ Do not use the previous graphicelement■ Do not use the previous signaturesystem■ Do not use the previous signaturesystemツール コミュニケーション■ Do not use the previous signaturesystemOSG Visual Identity Guidelines | March 2021

■ Do not use the previous signaturesystemINCORRECT USE
Do not modify OSG’s visualidentity elements, such asthe corporate logo, logotype,tagline, colors, typefaces,tooling icons, etc.

■ Do not modify the proportion of thecorporate logo

■ Do not modify the shape of thecorporate logo

■ Do not modify the size of the OSGlettering■ Do not modify the thickness of theOSG lettering■ Do not modify the OSG lettering■ Do not modify the color of thecorporate logo

■ Do not display the corporate logo
against a busy background■ Do not modify the tagline logotype
and create other unapproved signaturesystem■ Do not break up the spacing of thetagline logotype■ Do not use the tagline logotype
within a document■ Do not break up the spacing of thecorporate logotype■ Do not use the corporate logotype
within a document

Always use the approved
electronic artwork provided
by OSG.

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ELEMENTS

COLORSThe “OSG Dream Blue” andwhite are OSG’s official
corporate colors. Use them as
the dominant color palette forall internal and external visualpresentations of the company.
The “OSG Titanium Gray” isavailable as a secondary color.
Use it to accent and support
the primary color palette.

Primary Colors

Secondary Color

Under circumstances where it
is impossible to reproduce theexact same color, please use
the closest color available.
OSG Dream Blue
Pantone
DIC
CMYK
RGB
Web

2935C
641
C100 M65 Y10 K0
R0 G85 B157
#00559dWhite
PantoneDIC
CMYKRGBWeb

OSG Titanium Gray
WhiteWhite0 0 0 0R255 G255 B255
#FFFFFF

PantoneDIC
CMYKRGBWeb

Cool Gray 8C
543
K60
R137 G137 B137
#898989

Pantone
887C*For greater accent in print, Pantone
877C may be used instead of Cool
Gray 8C.

OSG Visual Identity Guidelines | March 2021

LOGOTYPE: ENGLISH
The logotype complements
the brands it endorses. As withour logo, consistent use of ourcorporate typeface – Handel
Gothic Com Bold – reinforces
OSG’s brand identity.

■ Standard English Corporate Logotype■ Minimum Clear Space※ Minimum clear space for business cards, signs, banners, etc. may vary.

1a1a1aa1a■ Minimum Size

21 mm

OSG Visual Identity Guidelines | March 2021

98 pixels

LOGOTYPE: JAPANESEThe Japanese typeface of
OSG is specially created andis different from the “Shin-GoPro DB” logotype for othercompany names in Japanese.
To improve usability anabbreviated version of theJapanese logotype is alsoavailable and may be used
for communication mediums
where space is limited.

■ Standard Japanese Corporate Logotype (Horizontal)■ Minimum Clear Space※ Minimum clear space for business cards, signs, banners, etc. may vary.

1a■ Standard Japanese Corporate Logotype (Vertical)

1a1aa1a■ Abbreviated Logotype (Horizontal)■ Minimum Size
■ Abbreviated Logotype (Vertical)

25 mm100 pixels

OSG Visual Identity Guidelines | March 2021

LOGOTYPE: GROUP COMPANIES
Use “Handel Gothic Com Bold,”a typeface created by Linotype
for all group company names.
Only “OSG” should be allcapitalized. Other parts of thecompany name should becomposed of both upper andlower cases.
Use “Shin-Go Pro DB” as thelogotype for company namesin Japanese. Use “HandelGothic Com Bold” for all
numerals and alphabets within
the company name.

■ Examples of group company names in English

OSG USA, Inc.
Taiho Tool Mfg. Co., Ltd.
OSG (Shanghai) Co., Ltd.
Premium Grinding, S de R.L. de C.V.

■ Examples of group company names in Japanese

OSG Visual Identity Guidelines | March 2021

■ “Handel Gothic Com Bold” created by Linotype

TYPOGRAPHY: CORPORATE TYPEFACES
Typography is a key elementof the OSG look. As with ourlogo, consistent use of ourcorporate typefaces – Myriad
Pro – reinforces OSG’s brandidentity.
The Myriad Pro Family can bepurchased online at www.
adobe.com/products/type.
html.
When Myriad Pro is not readily
available, please follow theguideline as specified below.
※ Windows Users
Use “Arial” or other gothic fonts.
※ Mac Users
Use “Helvetica” or other gothic
fonts.

OSG Visual Identity Guidelines | March 2021

■ English Typefaces

TYPOGRAPHY: INTERNATIONAL TYPEFACES
International fonts shouldalign with OSG’s visual identity
system. The Shin-Go Pro Familyis the designated typeface forJapanese text. When Shin-Go
Pro is not readily available,please follow the guideline as
specified below.
※ Windows Users
Use “MS P Gothic” or othergothic fonts.
※ Mac Users
Use “Hiragino” or other gothicfonts.
For international typefaces,
use the Myriad Pro Familyfor numerals and alphabets,
such as in charts, tables,
page numbers, etc. The sameinternational typeface canhowever, be used within
the same sentence even if
numerals and alphabets arepresent. Adjust the font weightand size accordingly.
We recommend specific fonts
for use around the world. If
subsidiaries have identified
alternate third party fonts they
feel align better with Myriad
Pro please contact brand.id@
osg.co.jp

OSG Visual Identity Guidelines | March 2021

Language

TypefaceJapanese

A-OTF Shin-Go Pro

Chinese (simplified)

Microsoft YaHei

Chinese (traditional)

DFPGothicP-W5

FOR MORE INFORMATIONCONTACT INFORMATION
For additional information
concerning OSG branding
and design guidelines, pleasecontact the OSG corporate
global marketing department.

For questions and approval of artwork please contact: brand.id@osg.co.jp
Global Marketing Department
OSG Corporation Headquarters
3-22 Honnogahara
Toyokawa, Aichi 442-8543
Japan
web: www.osg.co.jp
phone: +81 533 82 1114

OSG Visual Identity Guidelines | March 2021

OSG Visual Identity Guidelines | © 2021 OSG Corporation. All rights reserved.