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Published: Sunday March 24, 2013 MYT 12:00:00 AM
Updated: Wednesday April 24, 2013 MYT 1:50:59 PMFirms appeal to Muslims withhalal food
BY REPORT FROM THE YOMIURI SHIMBUN

ADVERTISEMENTTOKYO: With markets expanding in Muslim countries, a number of Japanesecompanies see the production of halal foods and other products as a passport to theIslamic world, even though this might mean the complete renovation of a factory.
Halal, an Arabic term meaning “permissible”, is used to designate the preparation offood Muslims are allowed to eat according to Islamic law. Other products also must
contain ingredients that are considered halal.
Cattle and chickens are slaughtered and processed using a special method, which isaccompanied by an Islamic prayer. Pork and alcohol are totally forbidden.
Halal authentication bodies have received applications from Japanese companies thatwant to produce halal products for Islamic countries. The number of restaurants anduniversity cafeterias offering halal dishes is also increasing.
“Halal is a passport to Islamic countries,” Akmal Abu Hassan, 43, a Malaysian living inJapan, said at a forum held in Saitama in mid­February. About 150 people fromcompanies thinking of expanding into Islamic countries attended the forum.
Hassan, who runs a company to help Japanese companies develop halal products,
said: “(Islamic countries are) a promising future market. This is a good opportunity (todevelop halal products).”
The number of Muslims is expected to exceed two billion in 2030. Two of the largest
Muslim countries, Indonesia and Bangladesh, are ex​pected to chalk up growth rates of​6%.
In anticipation of the future huge market, Japanese companies scrambling to receive
halal authentication are on the increase.
However, it is not easy for a company to meet the requirements.
An association official said: “In some cases, it is necessary to totally renovate afactory.” Only five applications have been approved over the past three years, theofficial said.

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halal products exclusively.
Kazuto Inoue, 73, who runs the company, is busily developing halal products. “TheMuslim market is very attractive,” he said.
The tourism industry also has its eye on Muslim countries.

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The Japan Halal Association said the number of restaurants offering halal dishes has
increased rapidly over past 10 years. Currently, about 200 restaurants across thenation offer halal dishes.

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Takayuki Ishihara, manager of the Gyumon barbecue restaurant in Shibuya Ward,
Tokyo, which offers halal meat, said, “I hope mutual understanding will deepen
between Muslims and Japanese by dining here.”
The JNTO, which plans to open an office in Indonesia in May, is prepa​
ring booklets tointroduce Japanese restaurants offering halal dishes and places where Muslims canpray, an official said.
A restaurant on the University of Tokyo’s Hongo campus prepares a daily halal dish,such as chicken cooked in tomato sauce and beef curry.
The restaurant staff have discussed menus with Muslim students, and separate
cooking utensils are used to prepare halal dishes from those needed for other dishes.
An oven is set aside for halal dishes.
According to the National Federation of University Co­operative Associations, sevenother universities prepare halal dishes.
Chukyo University Prof Ryoichi Namikawa, who has written a book about the conceptof halal, said: “People may have become more interested in Muslim countries becauseof China’s economic slowdown. To understand Muslim countries, an understanding ofhalal is essential.”

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