Our vision

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2

Developing strengths(invisible assets)

Unifying thinking

3

4
Picturing the desired future

5
Evaluation analysis for achieving the vision

Developing strategies, acting andrepeatedly evaluating and improving

Our desired future
Formulation of a long-term vision
In 2018, we formulated our long-term vision — the desired
future of the Group as a whole. Before that, the medium-term
management plan had been our longest-term goal, which meantthat our focus had been on achieving results that were better
than before. Amid major changes in the business environment,
we needed to transform and evolve from a longer-term
perspective. How should we change and evolve? Our direction
was defined in the long-term vision.

Changes after the formulationof the long-term vision

All of our strategies exist
for achieving the vision

The thing that changed most greatly following the formulation of
the long-term vision is the awareness of employees involved indevelopment and services. Regarding newly developed products
and services, employees have started discussing issues andmaking decisions on site from the viewpoint of the future that lies
ahead of the products and services and whether the products
and services can contribute to the future we desire.
Of course, this does not apply to everything because we havea track record of successful experiences. However, we havesteadily come to think from a long-term perspective.

We established some strategies in our medium-term
management plan, including business strategies, humanresource strategies and sustainability strategies. The purposesof all of the strategies are to achieve the long-term vision. While
the timelines of the strategies differ, all of them are aimed atachieving our vision, becoming a Global Power Solution
Partner. Although we are only halfway there, wewill make Group-wide efforts to achieve thelong-term vision.

Evolving from a contractor to a partner —with the world being our stage
We have identified four specific elements of this vision. They aresolutions, globalization, technologies and trust. The first twoelements, solutions and globalization, represent the desired
direction of our business. This means that they are our ambitions
and potential as of 2018. We have been growing gradually bytaking on customers’ problems, fulfilling their requests andexceeding their expectations. In a way, these are our strengths.
However, if we do not change, we will reach our limits someday.

We would like to be more independently minded, build our own
brand, and become a reliable partner for global customers. This
is what we thought. To make this a reality, the remaining twoelements, technologies and trust, are necessary. We will hone
our proprietary technologies and compete on the world stage.
We will earn trust using our sincerity and quality to ensure that
customers continuously select us. These two elements arenecessary for us to be a true partner.

Continuing to be a partner that listens to customers andOur Vision

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Global Powermeets their expectations in the provision of solutions

Solution Partner

specific elements that we aim to obtain in the long term

Technology

Solution

GlobalTrust

We will have world-leading technologies related
to power electronics, which have been ourstrength since our founding.

Capitalizing on power electronics technologies,
we will thoroughly identify customers’ problems
and resolve them.

Taking a global perspective, we will operate ourbusiness on a wholly global scale.

We will earn the unrivaled trust of society for ourquality and sincerity.

We are a company that has technology at its core. We willcontinue to hone our unique technologies, aiming to be a
corporate group with world-leading technologies in the fieldof power electronics.

We have been developing by solving the challenges
presented to us by customers using our technologies. Movingforward, we will not only address the challenges given to us
by customers but also delve deeper into their problems toevolve into their partner.

To date, we have operated businesses mainly in Japan. Moving
forward, we will turn our attention to the world and aim to
be a corporate group that solves social issues by providing
technologies and services from a global perspective on aglobal scale.

We attach importance to sincerity and quality. Based onthese two elements, we aim to be a corporate group that istrusted by society as a whole, including our customers.

SanRex REPORT 2023

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