Digital Delivery of IEEE Spectrum & The Institutefor IEEE Student and Graduate Student Members
Volunteer Fact SheetOverview
MGA Board approved moving Student and Graduate Student members to digital delivery of IEEE
Spectrum and The Institute. If Student and Graduate Student members choose not to receive
the digital version they will have the option to change to print copies for US$5 or a combinationof print and digital for US$14.95. There are three key member segments that will be affected;
Existing Students, New Students, and Elevated Students. Each segment has subtle differences inwhen this will be rolled out and our positioning statement to that group.
WhoWhenExisting Students•

MessagingPage 1
13 August 2012

Print subscription willcontinue throughDecember 2012.
Digital subscriptions
will begin uponrenewal.

• Going ‘green’ tomitigate use of naturalresources• Receipt of IEEE
Spectrum on tablets,
iPad, Android and Fire
• Real-time access toIEEE Spectrum issue
archive from July 2007,
24/7 worldwide• Platform offersinteractive features, suchas integrated audio andvideo• Removed risk ofdelivery delay orinterruptions by postalservice(s)New Students
Digital editions ofIEEE Spectrum andThe Institute willstart 16 August 2012.
Members will receive
digital edition startingwith the next
available issue.

• ‘Green’ delivery
mitigating the use ofnatural resources• Receipt of IEEE
Spectrum on tablets,
iPad, Android and Fire.
• Real-time access toIEEE Spectrum issue
archive from July 2007,
24/7 worldwide.
• Platform offersinteractive features,such as integrated
audio and video• Removed risk ofdelivery delay orinterruptions by postal
service(s)Elevating Students
Print editions will start
the month following
their elevation (June orAugust). During therenewal period
Elevated Members indeveloping nations will
be presented with emembership ortraditional membership
option which will
determine futuredelivery methods.

Benefit difference between
Higher Grade and Studentmembership Elevated Members
in developing
nations will bepresented withe-membership ortraditional
membership option
which will
determine futuredelivery methods.

Digital Delivery of IEEE Spectrum & The Institute Volunteer Fact Sheet

Student Member Transition to Digital Delivery
StudentMembers(including GSM)

ExistingMembers

New Members

16 Aug ‘12 – Dec ‘12All existing student
members will receive
print delivery throughDecember 2012.
Upon renewal, student
members will begin
receiving digitalpublications.*

Jan – Feb ‘13

Upon renewal, student
members will begin
receiving digitalpublications.*
Non-renewed members
continue receiving printpublications.

Mar – 15 Aug ‘13

Service deactivated for
non-renewed members.
Members recovered
after service
deactivation to receive
digital publications.*

Upon joining, student members will receive digital publications.** Note: Scenarios represent default delivery settings for publications. Members have the option to choose print vs. digitaldelivery, or a combination of both. See table, Delivery Options with Student Membership.

FAQ
What are the key benefits of Digital Delivery?
The digital versions offer
 Interactive features like integrated audio, video,embedded web links, and e-mail links
 Retrieval of back editions and archives available
from July 2007 for Digital member subscribers
 Improved and consistent delivery by removing
risk of delay or interruptions by postal service
 Reduced use of natural resources
Can I read IEEE Spectrum and The Institute on my Tablet?
Apps for the iPad, Android, and Kindle Fire are available for only IEEE Spectrum.
Does the cost of student membership change?
No, the basic price would remain the same US$27 outside North America; US$32 within NorthAmerica. The difference being the print version of IEEE Potentials Magazine.
How will this be communicated to existing student members?
A communication plan is being executed in conjunction with 2013 renewal. Updating collateraland appropriate pages on IEEE.org will be addressed along with messaging on member invoices
and e-mail renewal campaigns. Students will also be made aware through the student
newsletter (What’s New for Students) and The Institute.
How will this be communicated to new student members?
A communication plan is being executed in conjunction with 2013 membership year. Membershipcollateral and recruitment campaigns will feature this as a new benefit for 2013.
What is the combination option?
This allows the student or graduate student to receive a print and digital version of IEEE
Spectrum and The Institute. The cost is US$14.95 in addition to member dues.
Who do I contact with questions?
If there are any questions about this transition please direct all inquiries to the IEEE Contact
Center, www.ieee.org/contactcenter.
Page 2
13 August 2012

Digital Delivery of IEEE Spectrum& The InstituteApplication Screen Shots

The screen shot below will display when a user accesses the Membership Application(Join or Renew). The price for IEEE Membership is displayed in the mini cart (right handside) as well as the Membership Media Options panel.

To make changes, the user clicks the Edit button. This places them into edit mode.
* This scenario reflects a student member
application from North America.

Transition from Digital to Print
1. To switch from digital to print, uncheck the box next to digital and select the box next to print.
Select “Save” to complete the change.

* This scenario reflects a student member
application from North America.

Transition from Digital to Print, continued
2. User will notice the price change to US$37.00, an increase of US$5.00 for print only.

* This scenario reflects a student member
application from North America.

Transition from Digital to Combination
1. To select the combination of print and digital all boxes must be selected.
Select “Save” to complete the change.

* This scenario reflects a student member
application from North America.

Transition from Digital to Combination, continued
2. User will notice the price change to US$46.95, an increase of US$14.95 for thecombination of print and digital.

* This scenario reflects a student member
application from North America.