AFRICA
STUDY TOUR

DOING BUSINESSIN AFRICA
Learning across cultures
studytourafrica@ceibs.edu
www.ceibs.edu/africa
233 (0) 54 010 9666

1

CEIBS GLOBAL FOOTPRINTZurichService Excellence

Beijing

Leadership in Action

Shanghai

Globalisation of Chinese Companies

ShenzhenStart Up and Scale Up in Shenzhen

Ghana

Doing Business in Africa

Top-Tier Global Rankings
MBA - Ranked in the top 25 of the Financial Times' annual global business school ranking for 15 consecutive years (2005-2019).
Global EMBA -#5 worldwide in the Financial Times, the highest ranked stand-alone in Asia in 2019.
20 globally for 10 consecutive years (2010-2019)

CEIBS MBA Programme•#1 in Asia and #5 globally amongst full-time MBA programmes in the Financial Times (2019)•#1 in Asia in Bloomberg Businessweek’s Best Business Schools (2019)•#1 in Asia amongst 2-year programmes outside the US in Forbes Magazine’s The Best Business Schools (2019)2CONTENTS
At a glance

3

CEIBS Overview

4

Programme Impact

5

Programme Format

6

Past Participants’ Nationalities

6Sample Visit Schedule in Ghana

7

Historical Sites

8Hotels

93

PROGRAMME AT A GLANCE•••••••••For graduate students
Visit to multiple African Countries
Applied academic lessons
Guest lectures
Panel discussions with industry experts
Company visits
Local tours
2-3 cultural visits
Reflection sessions with accompanying faculty members

OTHER COUNTRIES TO VISIT
Ghana
MoroccoKenya
NigeriaSouth Africa
SenegalCote d'Ivoire
Tanzania
RwandaNamibia
We ran tours in partnership with other institutions
to these countries

CEIBS PARTNER INSTITUTIONSAbout CEIBS

4

China Europe International Business School (CEIBS) is a
not-for-profit joint venture established in Shanghai in 1994 underan agreement between the Chinese Government and theEuropean Commission. CEIBS has five campuses - Shanghai,Beijing, Shenzhen, Zurich and Accra. CEIBS is ranked by theFinancial Times of London to be among the top 20 Business
Schools in the world and the number 1 business school in Asia.
Its flagship programmes, the full time MBA and Global EMBA areboth currently ranked No.5 worldwide by Financial Times MBAand EMBA rankings 2019 and both are ranked No.1 in Asia.
CEIBS has been instrumental in nurturing the kind of leaders thathave navigated China's economic transformation with distinction.
For over ten years, CEIBS has also nurtured the transformationand growth of entrepreneurs, business leaders and organisations
across Africa. The CEIBS Accra campus was launched in 2008.

ABOUT DOING BUSINESS IN AFRICA IMMERSION PROGRAMMECEIBS has over the years been very successful in hosting leading international business schools at its Shanghai campus toexperience and explore China. Through its Africa campus in Accra, its critically acclaimed international elective “Doing Business inAfrica” programme has introduced participants to the socio-economic, cultural, political and business practices in Africa. Typicallyspread over 5 immersive days, the programme objectives are delivered through lectures, case analysis and small groupassignments, company visits, interactions with practitioners and senior executives of organisations, as well as historical and culturalvisits. Facilitators, cases and illustrations are typically drawn from across the continent to enrich participants’ experience.
In view of the foregoing, the Doing Business in West Africa Immersion programme would offer students the following:•A toolkit for doing business in West Africa successfully•
A first-hand experience of doing business in West Africa•An opportunity to deepen consulting skills by engaging with current business challenges of selected WestAfrican entrepreneurs and businesses.

5IMPACT••

Students get an activity-based learning and tackle real life business issues from a global and African context
Students get first-hand experience doing business in Africa and engaging in current businesschallenges of selected entrepreneurs and businesses in Africa

GLOBAL LEADERSHIP

Enhances and Transforms students’ ability to lead from a global perspective

NETWORK••Expands students’ network in Africa and grants access to CEIBS alumni on the continent
Explores viable business options in Africa

Visit to the Cocoa Research Institute of Ghana

6

Past Participants Nationalities
Angola, Belgium, Canada, China, Czech Republic,
Germany, Ghana, Guinea Bissau, Hong Kong, Ivory
Coast, Italy, Japan, Mexico, Netherlands, Nigeria, Peru,Philippines, Russia, Serbia, Spain, Sweden, Switzerland,
United Kingdom and United States of America.

Sample Programme Format/Delivery Method
This programme format will comprise:•••••••••Individual reading of related readings andcases on West African businesses
In-class discussion of readings and casestudies
Formal interactive lectures
Video analysis
Panel sessions with industry experts
Experiential learning trips to selectedorganisations anchored by senior executives
Cultural/historical visits
Consulting sessions with selected businesses
with syndicate presentations to a panel ofsenior executives from the businesses
Individual assignments

We welcome any other format by accompanying
professors and PhD research groups

June LuCEIBS MBA

7SAMPLE VISIT SCHEDULE IN GHANA
Day 1

Day 2

Day 3

Day 4

Day 5Day 6

8:30-9:00
bus from
Hotel toCEIBS

8:30-9:00
bus from Hotel to
CEIBS

07:00-9:30
bus from Accra
to Cape Coast

8:30-9:00
bus from Hotelto CEIBS

8:30-9:30
Hotel toAccra Arts
CentreArrival /Check09:00-10:30
in at
Welcome andHotelmodule
overview
AfricaGeopolitics
and Economy

09:00-10:30
Africa economic
trends andanalysis

10:30-11:00
Coffee Break

10:30-11:00
Coffee Break

11:00-12:00
Africageopolitics
and Economy

11:00-12:00
Africa economic
trends andanalysis

12:00-13:00
Lunch

13:00 bus toCompany

10:00-12:00
History of slave
trade in West
AfricaCulturalperformance anddramatisation ofslave trade

09:00-10:30
Investment
opportunities inselected Africancountries
09:30-11:3
0
Visit toAccra ArtsClassroom:
Coconut Grove
Regency Hotel,Cape

10:30-11:00
Coffee Break
11:00-12:00
CEO’s panel
discussion on
doing business
in Africa

12:00-13:00
Lunch

12:00-13:00
Lunch

12:00-13:00
Lunch

13:00 bus toCompany

13:00 bus to
Elmina /Cape
Coast Castles

13:00 bus toCompany

Handicrafts
Centre11:30 busto
Lunch
Venue
12:30-15:0
0

13:00-16:30
Company
Visit:

13:00-16:30
Company Visit:

13:00-15:00
Culture Visit:
Elmina & Cape
Coast Castles

13:00-16:30
CompanyVisit

16:30 bus to
CEIBS/Hotel

16:30 bus to
CEIBS/Hotel

15:00 bus to
Accra
CEIBS/Hotel

16:30 bus to
CEIBS/Hotel

15:00 busto
Hotel

18:00-20:00
WelcomeDinner

18:00-20:00
Cocktail/
networking

Free
Evening

18:00-20:00
Dinner/networking

Free
Evening/
Departure

Presentation
by aTraditional
Leader/Chief

8“CEDRIC DEVROYE
Senior Vice President
United Trademarks Group

Every morning in Africa, a gazelle wakes up. It knows it mustoutrun the fastest lion or it will be killed. Every morning in Africa, alion wakes up. It knows it must run faster than the slowest gazelle,or it will starve. It doesn't matter whether you're the lion or a gazelle– when the sun comes up, you'd better be running. One of ourprofessors shared this story and I found it a very suitable metaphor
for doing business in Africa. Another key learning from my courses
at CEIBS Accra Campus was that despite a general trend ofincreasing urbanisation, ‘consumerisation’, and fragile politicalsystems, the African continent is a story of many countries. I usedto conceptualise Africa as the last frontier in the global economy
but will, from now on, vividly remember that the gazelle and thelion are to be viewed in country-specific environments.

”South Africa

HISTORICAL SITESThe Cradle of Humankind

Robben Island

source: places.co.za

Mandela House

Source: safarimanor.com

Kenya

Source: gauteng.net

Mountain Kenya

Source: safarifellows.com

Nairobi National Meuseum
Source: www.museums.or.ke

Nairobi National Park
Source: rebelgroup.com

9words to describe business today in Ghana: "Adding Value" Companies like Niche“ TwoCocoa exemplify this, performing the value-add refining process locally on one of Ghana's

top exports, allowing them to send a denser semi-finished product abroad with lower
shipping costs and lower CO2 emissions compared to exporting raw cocoa beans. Of
course for me the value-add was a week of fantastic classes at CEIBS Accra Campus,
topped off with Christmas shopping at the Melcom. Shout out to the professors, faculty,
and classmates that made it happen.
Jesse Miller
CEIBS MBA”

“ It’s always been one of my dreams to travel to Africa. Now my dream has come true andit’s even better than I expected. I have adopted African philosophies, started friendships
with local business people and now we work together on wonderful ideas that could
potentially change the way people do business in Africa.
Fenry Fan
Associate Business Supply Chain Manager
Dow Chemical (China) Investment Co. Ltd”

to go on the first CEIBS module to Accra Ghana! Despite that Africa as a continent“ Proudis fragmented with many countries, and even in aggregate is not considered a sizableeconomy, that is now changed and mirrored in the increased profitability of companies
operating in Africa. With Africans more likely to prefer international products, more brandloyalty and technology/connectivity boom presented potential for reaching new markets.
Factor the distribution, regulation and information costs in, companies still might not want
to risk no presence in Africa.
Danni Lin
CEIBS MBA”

HISTORICAL SITES IN GHANA

Cape Coast Castle

Kakum National Park

Accra Centre for National Culture

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STUDY TOUR PICTURESSAMPLE HOTELS FOR GRADUATE STUDENTS ACCOMMODATIONGhanaKenya

South Africa

Marriot Hotel

Ibis Styles Hotel

Park Inn Sandton Hotel

The African Regent Hotel

Radisson Blu Hotel

Garden Court HotelMorrocoSuite Hotel

Rania Belmadina HotelCONTACT USChina Europe International Business SchoolAccra Campus
5 Monrovia Road, East Legon, Accra, Ghana
Tel: 233 (0) 54 010 9666
Email: studytourafrica@ceibs.edu
Website: www.ceibs.edu/africa

OTHER CEIBS CAMPUSES
Shanghai Campus
699 Hongfeng Road
Pudong, Shanghai, P.R.C.
Tel: +86-21-2890 5890

Zurich Campus
Zurich Institute of Business Education
Hirsackerstrasse 46, CH-8810
Horgen, Switzerland
Tel: +41 44 728 99 44

Beijing Campus
Building 20, Zhongguancun Software Park
8 Dongbeiwang West Road
Haidian District, Beijing 100193, P.R.C
Tel: +86-10-8296 6600

Shenzhen Campus
Suite 10A, Taihua Wutong Industrial ParkGushu Development Zone, Hangcheng sub-district
Baoan, Shenzhen 518126, P.R.C
Tel: +86-755-3699 5111