Lock Down Your Login: RESEARCH FACT SHEETLockDownYourLogin.comNational Cyber Security Alliance (NCSA) Strong Authentication Survey, July 2016• 72 percent of Americans believe their accounts are secure with only usernames andpasswords.
• 78 percent strongly or somewhat agree it is important that companies, government entitiesand other stakeholders work together to find new ways of securing accounts beyond theuse of passwords.
• Methodology: NCSA Strong Authentication Survey, August 2016, Heart+Mind Strategiesconducted this survey using Opinion Research Center’s (ORC) Caravan Online Survey. Thestudy was conducted between July 14 and 17, 2016. All sample surveys and polls may besubject to multiple sources of error, including, but not limited to, sampling error, coverageerror, nonresponse error, non-probability samples and measurement error. Results of thisscientific study of 1,021 respondents were designed to be representative of U.S. adults ages18 and up, with a sample error comparable to +/-3.1 percent.
NCSA Lock Down Your Login Logo Assessment Survey, August 2016• 84 percent of respondents believe the “Lock Down Your Login” logo/tagline is simple andeasy to understand.
• 77 percent of respondents indicate the logo/tagline makes them want to learn more abouthow they can protect their online accounts and adopt stronger security for their accounts.
• 84 percent of the U.S. public believes the Lock Down Your Login logo/tagline alignscompletely, very well or somewhat well with the STOP. THINK. CONNECT.TM campaigngoals.
• Methodology: NCSA Strong Authentication Survey, August 2016, Heart+Mind Strategiesconducted this survey using Opinion Research Center’s (ORC) Caravan Online Survey. Thestudy was conducted between Aug. 22 and 24, 2016. All sample surveys and polls may besubject to multiple sources of error, including, but not limited to, sampling error, coverageerror, nonresponse error, non-probability samples and measurement error. Results of thisscientific study of 1,021 respondents were designed to be representative of U.S. adults ages18 and up, with a sample error comparable to +/-3.1 percent.
TeleSign Consumer Account Security Report, June 2015• The majority of Americans are not using strong authentication, 56 percent of people areunfamiliar with two-factor authentication (2FA) and 29 percent do not know how to turn it on.
• 61 percent of consumers have never enabled 2FA for any of their online accounts.
• Methodology: TeleSign commissioned Lawless Research to design and conduct a studyabout online security and two-factor authentication. Between March 24 and 25, 2015, aninternational sample of 2,020 adults who have mobile phones and online accountscompleted the 10-minute online survey. Qualtrics hosted the online survey, and SurveySampling International provided respondents from its online panel. The margin of error forthe total sample is ±2.2 percent at the 95 percent level of confidence (±3.1 percent for the1,004 U.S. respondents and ±3.1 percent for the 1,016 UK respondents).
• Survey webpage: https://www.telesign.com/wp-content/uploads/2015/06/TeleSignConsumer-Account-Security-Report-2015-FINAL.pdfLockDownYourLogin.com

	  	  Pew Research Center Study, conducted between June 10 and July 12, 2015• 73 percent of Americans go online on a daily basis, and 21 percent report being “almostconstantly” connected.
• Survey webpage: http://www.pewresearch.org/fact-tank/2015/12/08/one-fifth-ofamericans-report-going-online-almost-constantly/Identity Fraud Study, Javelin Strategy & Research, February 2016• In 2015 alone, an estimated $15 billion was stolen from 13.1 million U.S. consumers due toidentity fraud.
• Every 2 seconds there is another victim of identity fraud.
• Methodology: Javelin conducted a survey of 5,111 U.S. adults 18 and older onKnowledgePanel; this sample is representative of the U.S. Census Bureau demographicsdistribution, recruited from the Knowledge Networks panel. Final data was weighted byKnowledge Networks, while Javelin was responsible for data cleaning, processing andreporting. Data is weighted using 18+ U.S. population benchmarks on age, gender,race/ethnicity, education, census region and metropolitan status.
• Survey webpage: https://www.javelinstrategy.com/coverage-area/2016-identity-fraudfraud-hits-inflection-pointNCSA Parent/Teen Online Safety Survey: Keeping Up with Generation App, September 2016• Preventing identity theft is the top online safety topic that both teens (ages 13-17) andparents of teens would like to learn more about.
• 47 percent of teens report they are “very concerned” about having someone access theiraccounts without permission.
• Methodology: NCSA commissioned Zogby Analytics to conduct an online survey of 804teens (ages 13-17) and 810 parents of 13- to 17-year-olds in the U.S. The margin of error forboth groups is +/- 3.5 percentage points.
• Survey webpage: https://stopthinkconnect.org/resources/preview/research-findingskeeping-up-with-generation-app-ncsa-parent-teen-online-safety-surveyRaytheon/NCSA Survey: Securing Our Future – Closing the Cybersecurity Talent Gap,October 2016• 92 percent of U.S. young adults agree that keeping the internet safe and secure is aresponsibility we all share (up 8 points from 84 percent in 2015).
• Survey webpage:http://www.raytheoncyber.com/news/feature/2016_cyber_survey.htmlo NCSA press release featuring stats: https://staysafeonline.org/aboutus/news/national-cyber-security-awareness-month-launches-with-a-call-toaction-for-all-digital-citizens-to-stop-think-connectLockDownYourLogin.com