Our purpos

12

Developing strengths(invisible assets)

Unifying thinking

34
Picturing the desired future

5
Evaluation analysis for achieving the vision

Formulation of the purpose

Unchangeable meaning of our existence
and our goal
Our purpose

The foundation that enhances ourcorporate value is culture.

Why did we need a purpose?

When telling our corporate value creation story, we place
the greatest emphasis on our strong corporate culture.
Peers who share the same values come together and devise
creative measures and make efforts toward the desiredfuture, aiming to create a more prosperous future. This isa future in which the people who join our organization leadfulfilling lives and are happy.

Since our founding, we have been operating business based on
our corporate philosophy and mission, attaching importance tothe development of our corporate culture. With more employees
than before and overseas Group companies, we decided that
redefining the meaning of our existence and setting it as a goal
was essential for our achieving growth in the future. This is why
we set our new purpose.

Relationship between ourphilosophy system and strategies
The higher an element is positioned in our philosophy system,
the more unchangeable it is. The lower the element is, the more
likely it is to change with the times.

Developing strategies, acting andrepeatedly evaluating and improving

Further, the higher it is, the more committed management
should be to it, while employees should be more committed to
the lower items on a daily basis.

Moving society forwardwith power electronics
and creativity
Since our founding, we have been engaged in transforming
and controlling electricity. This will remain unchanged.
Continuing to be an entity with one-of-a-kind technologies
and services that moves society forward to a bright future —this is our purpose and our mission.

Valuable Products for Society
Profits and Prosperity for the Company
Happiness and Stability for Employees

Unchangeable

Corporate
Philosophy
Action policy that is
the foundation of thecompany

PurposeMoving society forward withpower electronics and creativity

Our purpose andour mission

Sansha Electric Manufacturing
Group Behavioral Charter

The things we value in our actions

Global Power Solution Partner

Our thoughts reflected in words
This is our role in society and our business domain, which willremain unchanged. We are always engaged in power electronics.

Creativity

While we are an engineering company, it is not just our engineers
but all of our employees that act in accordance with our purpose.
All employees act creatively with a commitment to one-of-a-kind
technologies and services.

Moving society
forward

As a manufacturer of power supplies and power semiconductors,
we will be a driving force moving society in a better direction. Thisis our purpose and our mission.

Behavioral Charter

VisionWhat we aspire to be in the long termMedium-term management plan
Medium-term strategy for achieving the vision

15Power electronics

Daily

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16Our purpos

1

2
Unifying thinking

3Developing strengths(invisible assets)

4
Picturing the desired future

MIRAI Project
Member’s Voices

Process of formulating the purpose andthe roles of the Board of Directors
We formulated our purpose over the approx. four months fromDecember 2022 to March 2023. The members of the MIRAI
Project, 16 selected young and mid-career employees from thebases, departments and subsidiaries, interviewed the Honorary
Chairman and the President. Later, they created a draft following
discussions about the past and the future of our company. TheBrand Committee consisting of the President and the Operating
Officers who are the Executive General Managers of divisions
deliberated and refined the draft.
The Brand Committee narrowed down the list of proposed
purposes, selected the final proposal, and determined thepurpose following deliberation by the Board of Directors.
Because all of the internal Directors are members of the Brand
Committee, the final deliberation by the Board of Directors weremainly dialogue with the Outside Directors.

Members of the MIRAI Project created a draft of the purpose. We requested
that the project members tell us what they felt during the project, aspirations
on what they want to be aware of hereafter, and others.

Developing strategies, acting andrepeatedly evaluating and improving

Production of a purpose movie

Power Device Development Department

Yuriko Karitani

MIRAI ProjectA project involving 16 members
representing departments. Many of themwere young employees.

Brand Committee

Determination of the purpose

Yu Nishio

I will work to proactively act and engage indialogue as a member of the indirect department,
thus providing support to move society toward abright future.

Creation of the draft

Deputy General Manager ofEastern Japan Sales Department–1ST Section

I will contribute to creating one-of-a-kind
technologies by acquiring many patents andthe like.

Deputy Manager ofWestern Japan Sales Department–1ST Section

Takuya Hagita

Masatsugu Yamashita

I will contribute to creating one-of-a-kind services
through marketing thinking.

I will focus on how to leverage our creativity tomove forward.

Board of Directors

Consists of the President andthe Operating Officers who are
Executive General Managers ofdivisions

Semiconductor Applied Technology CenterCoordinator of Information Systems Department

Ryota Takahara

Yuki Hashino

I will work on all tasks with sincerity and anawareness that I am a member of a company
which helps society move forward.

I will be conscious of not only economic efficiency
but also social value.

Future tasks and measures
to instill the purpose
Main initiatives
PR OC ES S

1Recognition

Recognizing thepurpose••••

Provision of information by the President
Provision of information on the website
Putting up posters
Provision of information via internal
newsletter

Senior Coordinator of Human Resources Department

Goro Ihara

Supervisor of Sales Department, Sansha Solution
Service Co., Ltd.

Tatsuya Nishii

To move society toward a bright future, I will try tocreate a bright workplace environment within thecompany.

All of us will move in the same direction andsupport the company with the same will.

Deputy Manager of General Department,
Suwa Sansha Electric Co., Ltd.

Senior Coordinator of Product Planning Department

PR O

C ES S

2Understanding

PR O

Understanding its
meaning for thecompany• Explaining using e-learning programs• Holding sessions to exchange opinionswith the President

Creating empathy• Using media

C ES S

3Empathy

PR OC ES S

4Commitments

PR O

Nobuo Yoshimoto

Actions taken
voluntarily with
an awareness ofthe purpose

I will help the company move society forward.

Supervisor of Development Department — 1ST Section

Coordinator of Engineering Department

Nobumasa Minohara

Tsubasa Kozako

I will work on the development of products which
will move society forward.

I will work on each immediate task and surely andsteadily lead it to better manufacturing.

• Taking workplace social gatherings as
an opportunity to consider one’s ownpurpose• Using the Career Plan SheetEvery employee voluntarily thinks and acts with
an awareness of the purpose.

Hiromu Nishizawa

I will think about the roles of our products basedon how they can contribute to society.

C ES S

517

Taking a positivestance, regarding thepurpose as somethingthat one implements
voluntarily

https://www.youtube.com/watch?v=5RW5dBgyydM

The members of the MIRAI Project, which played the leading role in the
project to determine the purpose, produced the purpose movie as ameasure for instilling the purpose. In the production of the video theyexchanged ideas about the scenes to be shot, composition, interview
content and other matters. Please take this opportunity to view the video.

Coordinator of Corporate Planning Department

Creation of proposed purposesMoving forward, we will promote many
initiatives so that every employee will
understand and accept the purpose
and voluntarily think and act with anawareness of the purpose in the future.

5
Evaluation analysis for achieving the vision

Senior Coordinator of Manufacturing
Engineering Department

Vice President, SANSHA ELECTRIC MFG.
(GUANGDONG) CO., LTD.

Yusuke Nakai

Kiyohito Hayashi

I will value my intention to take on challenges and careful
work, believing that my work will move society and thecompany forward.

I will explain these thoughts to our staff in China in
my efforts to instill the purpose.

Supervisor of International Sales Department

Design Department

Yuna Sekine

Minako Yamamura

I will provide better services in an effort to increase
our visibility not only in Japan but also overseas.

I will strengthen people’s relationships and join
forces with them to take on new challenges.

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