ADVISORY PROGRAM
IN ETHIOPIA, UGANDA, RWANDA & BURUNDIFACILITATING JAPANESE INVESTMENT,TRADE AND TECHNOLOGY PROMOTION IN AFRICA

Tadesse Dadi Segni,Regional Advisor in Ethiopia, UNIDO ITPO Tokyo

UNIDO ITPO Tokyo
HELP DEVELOPING COUNTREIS IN THEIREFFORT TO ACHIEVE INCLUSIVE AND
SUSTAINABLE INDUSTRIAL DEVELOPMENTPROMOTING FOREIGNDIRECT INVESTMENTFROM JAPANTECHNOLOGY TRANSFERFROM JAPAN2ITPO Tokyo Advisory Programin the Eastern Part of Africa- The Advisory program is based in Ethiopia and provides supportand facilitation services in investment promotion and technology
transfer from Japan to Ethiopia, Burundi, Rwanda and Uganda.
- Facilitates business activities of Japanese companies in thosecountries specified.

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Provision of investment
and business information(country specific)\UNIDO ITPO Tokyo
Regional Advisory Service
inEthiopia, Uganda, Rwanda& Burundi

Facilitating company
visitsMatch-making withdomestic firms
Meeting arrangementwith public and private
offices

Facilitation and follow up
ongoing /operational
Japanese companies projects
4What we did in the PastüProvided specified services; investment and businessconsultancy services free of charge for more than 150
Japanese companies Ethiopia, Rwanda and Uganda.
üProvided match-making services with local partners.
üSupported and closely facilitated Japanese companies whoestablished their investment and business in Ethiopia.
ü Organized, participated in a variety of forums in the region
and abroad and provided investment and business potentialsof the countries in focus.
5üArranged and accompanied Japanese companies in their
meeting with local government offices and private companies
and institutions.
üFollowed up and facilitated actual investment and businessactivities of Japanese companies who are operating inEthiopia.

6Success stories of the Advisory Program:
A. Hiroki Addis Leather Garment Manufacturing- invested in Ethiopia and the company is expanding its
activities in Ethiopia. Its linen of products and export volume
is continually increasing. (100% export to Japan)
B. Atelier Andu Amet Leather Garment Manufacturing- Established itself in Ethiopia and is also expanding its
activities and its export volumes is increasing time to time.
(100% export to Japan)
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C. GS Yuasa is widely in the Ethiopian Solar Lantern and Solar
Home Systems market through its local partner, Auto Truck
Ethiopia Limited.
D. Japanese world leading medical equipment manufacturingcompany, Fujifilm is supplying its state of the art medicaldevices to the health sector in Ethiopia, Uganda and Rwanda
through local agents.
E. Panasonic is in the process of supplying its Solar Products toEthiopian market.
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F. Kawasaki Flora Auction Market has produced anddemonstrated its preserved flower products in Ethiopia
in collaboration with an European Rose farm in Ethiopia.
G. Lequio Power Technology Japan is finalizing registration of its
medical equipment in Ethiopia through its local partner.
H. Rohto Pharmaceutical is about to open its distribution centerin Addis Ababa.
9üThere are a good number of Japanese companies finalizing
their partnership and business deals with local partners andtheir names will be disclosed when it would be proper to do so.
üMany more have already received consultation and obtained
required information and are still in the process of ascertaining
information and making the necessary arrangements andpreparations to invest and do business in Ethiopia.
10Companies operating in the region
Hiroki Addis Leather Manufacturing in Addis - Ethiopia

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Fujifilm in Ethiopia

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Sectors in which Japanese companies are currently conducting
market survey and undertaking preparations to invest and dobusiness in Ethiopia, Rwanda and Ugandaü Energy Sector – Geothermal and Solar Energy

ü Manufacturing – Textile, Leather, Metal Fabrication and Automobile
ü IT Sector
ü Agriculture and Agro-Processing.
ü Sugar Industry
ü Horticulture – Floricultureü Waste Recyclingü Trading Activities – Primary Agricultural Products from Ethiopia
20What sort of information Japanese commonly need to know in there
move towards investment/trade in the region
ü Detailed information in relation to:v Availability Foreign Currency in local banks
including existence and operations of foreign banks in those countries.
v Trade logisticsv Availability of raw materials
v Key issues in the countries, Investment policies and regulations,
Ease of company registration process.
v Tax regulations and practices.
v Overall Pease and stability of the nations
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Promising sectors which are opportunities for Potential Japanese
inventors in the region:

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Agro - processing
Processing of:• Meat & meat products• Fish & fish products• Fruits and vegetables• Milk and milk processing• Processing of coffee
Production of:• Crude and refined edible oil• Spaghetti, noodles andmacaroni• Animal feeds• Sugar & sugar products
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Potential areas of Investment in Agricultural production– Crop Development– Cotton– Sugar cane
– Oil seed crops– Horticulture

Other key sectors that attract Japanese investors in the region- Energy - Geothermal and Solar energy, bio-fuel- Automobile- Mining and Construction materials production- Pharmaceuticals and Medical Equipment Sector
24Challenges
q Challenges in obtaining the required information at the right time.
q Limited information and difficulties in identifying potential local partners.
q Foreign Currency shortage/delay in opening LC.
q Trade logistics mainly a relatively high transportation cost and related
costs associated with the land locked nature of the countries in focus.
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My contact Address:
My name: Tadesse Dadi, Mr.
Regional Advisor in Ethiopia, Rwanda,
Uganda and Burundi(Based in Ethiopia)

UNIDO Investment and Technology Promotion
office (ITPO) Tokyo
Tel.: +251911247424 (Open 24/7)
Email: T.segni@unido.org
Addis Ababa, Ethiopia

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Thank you so much

ARIGATOU
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