Responsible Advertising
Global Policy

Information Classification: GeneralAt Informa, our brands and businesses
undertake marketing and advertising to keep us
connected with customers.
We also provide marketing services tobusinesses – advertisers, marketers andsponsors – who are seeking to reach andengage with specialist audiences andcommunities around the world.
Whether advertising is on our own behalf orpart of a service to customers, we strive toensure that all our marketing communications
are legal, decent, honest and truthful and thatthey have consideration for their target
audience.
Wherever we operate, we comply with allrelevant laws and regulations for advertisingand sponsorship, and adhere to the principlesof the International Chamber of Commerce’s
Code of Advertising and Marketing.

1Information Classification: General

Informa PLC |Responsible Advertisinginforma.com

Introduction
This policy provides guidance on the fundamental principles and standards that Informa applies to theadvertising and marketing activities the company undertakes, and those it provides to customers.
The standards apply to all colleagues at Informa, with particular relevance to those in sales, marketing andsponsorship roles, and any business or business partner engaged in sponsorship or advertising activities
with an Informa business.

Our principles
Wherever Informa operates, we comply with all relevant laws and regulations around advertising andsponsorship. We also adhere to the principles laid out in the International Chamber of Commerce’s
Advertising and Marketing Communications Code. The Code prescribes that all marketing
communications should be legal, decent, honest and truthful.
Informa reserves the right to reject any advertising or sponsored material, and to suspend, take down orrequest the suspension or termination of any advertising or sponsorship campaign, where we reasonably
determine that there has been a violation of our standards or where the content is otherwise
inappropriate.

1. Providing original content
As a committed provider of original content, Informa does not undertake or accept advertising content
infringing the intellectual property rights, rights in confidential information, rights of privacy or any otherrights of any third party. We expect the sponsors and advertisers we work with to obtain and pay for allnecessary licenses.

2. Valuing diversity and inclusion
Informa values difference and diversity and will not undertake or feature any advertising thatmisrepresents or ridicules on the basis of age, colour, ethnic origin, race, religion or belief, gender, sexual
orientation, disability or any other protected characteristic. The Group does not allow content that isdisrespectful of human life, likely to disgust or to promote hatred, violence, harassment or political
intolerance in any form.

3. Consideration for vulnerable groups and children
Informa avoids advertising and sponsorship messaging that could take advantage of the inexperience ofvulnerable groups and children or cause them any distress, e.g. by misrepresenting, distorting,exaggerating or over-glamorising product attributes or functions.

2Information Classification: General

Informa PLC |Responsible Advertisinginforma.com

4. Championing integrity
The integrity of the way Informa conducts business is paramount and this must be reflected in ourcontent.
We endeavour to ensure any accepted advertising or sponsored content is clearly identifiable and labelled
as such. It must never be disguised as editorial content. We will not tolerate unsubstantiated, inaccurate
or misleading claims or language and we abstain from publishing or enabling the publication of content
that seeks to misinform our customers about the work or products offered by our competitors

5. Advocating privacy
At Informa, we take matters of data privacy and the relationship with our customers seriously. We strive torespect customer privacy by processing all customer data in an appropriate manner. This includes
collecting the relevant marketing permissions from customers based on applicable law and seeking thepermission or consent of individuals named in any content prior to publication.

6. Good taste and decency
Informa is an international Group, operating in many countries around the world. The marketing weundertake and the marketing services we provide must always reflect generally accepted contemporary
standards of good taste and decency and avoid themes that may seem harmless in one geography but
could cause grave offence in another country or culture.
Proposed marketing activities are evaluated from the perspective of the target audience as well as fromthe perspective of the broader society, locally and globally.

Who to contact
Colleagues with questions around their responsibilities under this Policy, or around action to be taken in aspecific situation, should first approach their line manager, and then the Head of Corporate
Communications if necessary.
Louise Riordan
Head of Corporate Communications
Informa PLC
5 Howick Place
London SW1 1GW
UKLouise.Riordan@informa.com+44 (0)20 8052 0435

3
Information Classification: GeneralInforma PLC |Responsible Advertisinginforma.com

We want to know about any issues in our business, so we can take steps tomake them right.
If you see any action or behaviour that is unethical, dangerous or inappropriate,
we’re here to listen.
It could be a potential conflict of interest, a case of harassment, suspected fraud orsomething else. If you are genuinely concerned, or even if you are unsure and justwant to check, you can feel confident speaking up at Informa.

Speaking to colleagues
If you feel comfortable doing so,
speak to:Your senior leader or manager, orUsing our Speak Up service

HR, orHosted by an external third party:

Group Compliance

The service is available 24/7
in multiple languages
Go to informa.com/speak-up foryour regional phone number

Zero Retaliation
We do not tolerate retaliation in any form against
anyone who raises a genuine concern.

Policy Governance
Policy Owner:Group Corporate Communications

Applicable:

This policy is applicable to all colleagues involved in marketing andpromoting our products, or accepting third party sponsorship oradvertising within our products

Classification:

Internal Policy

Last updated:

December 2022

5
Information Classification: General

Informa PLC |Responsible Advertisinginforma.com