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October 28-31,2024
Shanghai New International Expo Centre(SNIEC), Shanghai
www.chinabrew-beverage.com/english/by2024 中国国际酒、饮料制造技术及设备展览会

Application Form International
Messe Muenchen Shanghai Co., Ltd.
11F, Tower 1, LJZ Financial Holdings Plaza, 1788-1800 Century Avenue, Pudong New Area, Shanghai 200122, China
cbb@mm-sh.com, Tel: +86-21 2020 5500, Fax: +86-21 2020 5699

Company addressCompany Name for InvoiceStart of stand allocation:November 2023
(Space will be allocated on first come first servebasis as per space availability)

Company Name for Promotion (if different with above)

Street / P.O.Box

Job function
Area code

postal code Town

Email

Country

Homepage

Headquarter Country

Contact/ Title
Ms
MrFirst name

Manufacturer(1)Dealer(2)Distributor(4 )FaxLegal Representative (President, Chairman, General Manager, etc.)

Last name

Importer(3)Phone + extension

Service company(5)Association/Institutes/Consulting Services(6) (multiple responses possible)

Chinese office/Subsidiary with full address(only if any)Company

Phone

Street / P.O.Box

Fax

postal code Town

Email

Country

Contact/ Title
Ms
MrFirst nameLast name

Co-Exhibitor
We have Co-exhibitor(s) on our booth, please send me the co-exhibitor application form. The participation fee is free for each co-exhibitor admitted.
We promise there is no co-exhibitor(s) on our booth.
Trademarks (As a dealer/distrbutor you are obliged to fill in which brands you will exhibit at CBB2024)

Date:

Company stamp and legal representative or authorized representative signature:

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October 28-31,2024
Shanghai New International Expo Centre(SNIEC), Shanghai
www.chinabrew-beverage.com/english/by2024 中国国际酒、饮料制造技术及设备展览会

Application Form InternationalYour platform to present yourself:
Shell Scheme – Basic Package (Minimum stand space: 9 sqm)
RMB 3,299/per sqm (including VAT)
Max. stand height 2.5m

9m2

≤12m2

≤18m2

≤24m2

≤30m2

Carpet, Fireproof

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Wall panels, white, 2.5m ht

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White square stystem, 40

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Lockable counter

1

1

2

2

3

Square table

1

1

2

2

3

Leather chair

3

4

6

8

9

Waste paper basket

1

1

2

2

2

LED spotlight

3

4

6

8

9

13A/220V 500W socket

1

1

2

2

3

KT board Fascia , 3mx0.47m ht;
Lettering & booth no.

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Complimentary furniture:

Shell Scheme Premium Package (Minimum stand space: 18 sqm)
RMB 3,460/per sqm (including VAT)Your products are (optional):
Raw materials and additives
Processing technology and equipment
Filling technology
Packaging technology
Automation and IT solutions
Aseptic systems
Containers, packaging materials, closures and PET technology
Parts and components
Water and wastewater, energy systems
Logistics and transportation equipment
Oils and fats technology

Your supply markets are (optional):

18m2

≤24m2

≤30m2

≤36m2

≤42m2

Carpet, Fireproof

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Wall panels, white, 2.5m ht

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Square stystem, 40(white)&80(silver)

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Storage with lockable door, 1m x 2m

1

1

1

1

1

Lockable counter

1

1

2

2

3

Square table

1

1

2

2

3

Leather chair

3

4

6

8

9

Barstools

1

1

2

2

2

Waste paper basket

1

1

2

2

2

Optional:

LED spotlight

4

6

8

10

12

13A/220V 500W socket

2

2

3

3

4

UV 1440dpi lighting box , 4mLx1m ht;
Lettering & booth no.

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Lecture at CBB 2024 exhibitor technology seminar, topics
regarding innovation technology and solutions or market
trends will be arranged with free of charge

Max. stand height 3.5m

Complimentary furniture:

Soft drinks
Water
Fruit juice
Beer/ brewery
Wine, sparkling wine, spirits
Milk, liquid dairy products
Liquid foods (e.g. vinegar, mustard, soya etc.)
Oils and fats

I am interested in participating in the exhibitor technology
seminar and would like to receive detail information.

Stand without stand construction services(Minimum stand space: 18 sqm)
18-54 sqm: RMB 2,950/per sqm (including VAT)
55-149 sqm: RMB 2,800/per sqm (including VAT)
150-299 sqm: RMB 2,640/per sqm (including VAT)
≥ 300 sqm: RMB 2,399/per sqm (including VAT)

Total Space in sqm: ________________

Please complete and submit the attachment and copy of company license, trademark/brand registration information or brand authorization agency agreement
as attachments together with this application form.
Applicants hereby confirm that they have carefully read and understood all the terms (including Terms of Participation) of this application form andare agree to be bound by the terms of exemption from the responsibilities of organizer and restrictions on the rights of themselves Each applicant
acting on behalf of a third party shall be directly liable for meeting the demands of organizer in respect of the above fair.
This application form is only valid in conjunction with first payment of 40% of the participation fee to organizer within 30 days after registration.
If the Exhibitor withdraws the contract unilaterally before 16 weeks before the start of the show, compensation as 20% of participation fee shall be charged. If
the Exhibitor withdraws the contract during the period from 8 to 16 weeks before the show, compensation as 40% of participation fee shall be charged. If the
Exhibitor withdraws the contract within 8 weeks before the start of the show,100% of participation fee shall be charged. The Exhibitor is obliged to make up thebalance of the penalty if it fails to fully make such payment when the contact is cancelled

Date:

Company stamp and legal representative or authorized representative signature:

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October 28-31,2024
Shanghai New International Expo Centre(SNIEC), Shanghai
www.chinabrew-beverage.com/english/by2024 中国国际酒、饮料制造技术及设备展览会

Make sure to achieve your goals
at CHINA BREW CHINA BEVERAGE!
Find the perfect marketing package for your purpose.
F

Those are cooperative marketing measures that are free for you
When you want to attract new clients:

F CBB Logo Inserts for your Advertisements before the show to make sure newclients are aware that you present your technologies and services at CBB 2024
CBB visitor Guide -- Advertisement in both English and Chinese version on
visitor guide to make sure that the visitors on-site are aware of your innovation-- RMB 15,000
2 Floor Stickers (1m*1m) that lead the way to your booth --- RMB 2,500
CBB Catalogue-- Inside Color Page Advertisement on visitor guide to makesure that the visitors can read your innovation after the show-- RMB 6,000

When you want to welcome old clients:

When you want to present new technologies:
F CBB Logo Inserts for your Advertisement before the show to makesure new clients are aware that you present your technologies andservices at CBB 2024
Corridor Hanging Banner Advertisement (3 pieces) --- RMB 21,000
CBB visitor Guide -- Advertisement in both English and Chineseversion on visitor guide to make sure that the visitors on-site areaware of your innovation-- RMB 15,000
CBB Catalogue-- Inside Color Page Advertisement on visitor guide to
make sure that the visitors can read your innovation after the show-- RMB 6,000

F CBB Logo Inserts for your Advertisement before the show to make sure newclients are aware that you present your technologies and services at CBB 2024
F Company Newsletter to announce your participation by adding a note and the

CBB logo in your newsletter to let your customers know you are welcoming
them at the show
F E-Mail Signature to let the people you correspond with know that they can meetyour com-pany at the show
F Online Invitation Cards make your clients feel special

When you want to make sure that your company
stands out:
Broad Advertisement on South or North Square --- RMB 25,000
Corridor Board Advertisement between South Entrance and W1--- RMB 25,000
Moveable Triangle Sign Advertisment outside of W1 and W2--- RMB 15,000

Hanging Banner Advertisement above Booth --- RMB 15,000

Promotion Package Solution
Package A
RMB 3,000

Package B
RMB 5,500

Package C
RMB 8,000

Floorplan booth highlight with specified color for exhibitors on the visitor guide and onsite floorplan
board, if your booth sqm is ≤35 sqm

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Floorplan booth highlight with company logo for exhibitors on the visitor guide and onsite floorplan
board, if your booth sqm is ≥36 sqm

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Around 500 words product introduction with 1 picture can be promoted with CBB news by CBB digitalmarketing.
Package A: 1 time promotion by WeChat.
Package B: 1 time promotion by both WeChat and E-mailing.
Package C: 1 time promotion by WeChat, E-mailing and show preview.

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Items

Online and offline promotion of 3 chosen segments on visitor routes (beer/craft beer, water/non-alcoholic beverage, Chinese liquor, dairy).
Half insert page advertisement in CBB news and deliver to target visitors in the beverage and liquid
food industry.

If you have any other ideas for promoting your company at CBB 2024 or if you want to have an individual
package, please contact us.
Messe Muenchen Shanghai Co., Ltd.
11F, Tower 1, LJZ Financial Holdings Plaza, 1788-1800 Century Avenue, Pudong New Area, Shanghai 200122, China
cbb@mm-sh.com, Tel: +86-21 2020 5500, Fax: +86-21 2020 5699
Janis Shen, Janis.Shen@mm-sh.com, +86-21-2020-5578

Date:

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Terms of Participation

1 Application
All potential exhibitors wishing to take part in the event must express their wish to do so by fully as well as faithfully completingand signing – with a legally binding signature - the "Application" form and submitting it to Messe Muenchen Shanghai Co., Ltd.
(MM-SH) (facsimile or scanned copies are deemed as legally valid) at the earliest opportunity or at the latest by the application
deadline.
With the application, exhibitors express to MM-SH their serious interest in taking part in the event as exhibitors. All exhibits must
be described precisely on the application form. Co-exhibitors must be named on the application form for co-exhibitors. The same
particulars must be specified as for the exhibitor. Incomplete applications cannot be considered.
When an exhibitor submits the application form, it means that the exhibitor acknowledges and observes the Terms ofParticipation. After the exhibitors receive Participation Admission letter (not Acknowledgment letter), it not only means that theexhibitor have been qualified for participating in the show but a “Booth Rental Contract” becomes valid with assigned area andother relevant services. The application form submitted by the exhibitor (including Terms of Participation), together with the
Admission Letter sent by MM-SH and Exhibitor Manual are indispensable parts of the “Booth Rental Contract”, which has legallybinding force on both parties.
This application procedure does not apply to joint stands. They are not exhibitors as defined by the Terms of Participation.
Organizers of joint stands have to sign relevant contract with MM-SH separately.
2 Permitted exhibits and exhibitors
All domestic and foreign manufacturers or their Chinese subsidiaries, general importers and specialist dealers authorized by the
manufacturers are admitted as exhibitors. Co-exhibitors shall not be admitted, nor additional organizations represented, unlessexpressly specified in the written notice of admission.
General importers and authorized specialist dealers may only exhibit products whose manufacturers are not represented at
CHINA BREW CHINA BEVERAGE 2024. All exhibits must correspond to the relevant range of exhibits for this trade fair and be
designated by name and category on the application form. Articles other than those permitted and registered, as well as used,
hired or leased machinery, may not be exhibited. MM-SH has the final decision and has the right to remove any other exhibits at
the exhibitor’s risk and expense.
The Terms of Participation as well as the Exhibitor Manual are accepted as legally binding with submission of
application documents.
3 Co-exhibitors and additionally represented companies
Co-exhibitors and additionally represented companies must obtain MM-SH's written permission to be eligible for the exhibition.
The participation fee is free for each co-exhibitor admitted.
A co-exhibitor is one who presents his own goods or services, using his own staff, at the stand of another exhibitor (the main
exhibitor). This definition includes group companies and subsidiaries. Agents and representatives are not admitted asco-exhibitors.
The definition of an additionally represented company is as follows: In the case of an exhibitor who is also a manufacturer, an
additionally represented company is any other company whose goods or services are offered by the exhibitor. If an exhibitor who
is a distributor wants to display not only the products of one manufacturer but also goods and services of other companies, thenthese count as additionally represented companies.
Admission of the exhibitor does not mean that a contract exists between MM-SH and the co-exhibitors or other companies herepresents.
The exhibitor is responsible for ensuring that his co-exhibitors and other companies he represents comply with the Terms ofParticipation as well as Exhibitor Manual. The exhibitor is liable for the debts and negligence of his co-exhibitors as if they were
his own. If co-exhibitors make direct use of MM-SH services, MM-SH is entitled to invoice the exhibitor for these services. He is
jointly and severally liable. The exhibitor may not move, exchange or share his stand, nor surrender it either in part or in whole tothird parties, without MM-SH’s prior written consent.
4 Participation fees, lien for Floor Space Onlya) In the halls (minimum shell scheme 9 sqm, minimum raw space 18 sqm)
Upper-storey stand space will not costs any of the price of the respective ground-floor space.
b) Besides the rent of the stand area, the participation fees include extensive services provided by MM-SH, such as consultationand planning advice, publicity work, organization, technical assistance etc.
The above price includes 6% value-added tax. If the tax authority in China adjusts the tax type or tax rate before MM-SH’sissuing the invoice, MM-SH reserves the right to calculate the tax amount and issue the corresponding invoice according
to the new tax type and tax rate from the date when the tax authority in China adjusts the tax type or tax rate. In case of
any further tax requirements in the exhibitor's state / country of residence, such taxes shall be borne by the exhibitor.
Each square meter or part thereof will be included in full in the calculation. The floor space always being considered
rectangular, without taking account of projections, supports, service connections and the like.
The applicant shall be invoiced for 40% of the projected participation fee within a reasonable time after his application. This firstpayment will be refunded without interest if the applicant is not admitted to the trade fair, and the specific payment request isbased on the invoice issued by MM-SH. If an exhibitor decides to decrease applied area, the difference of the 40% first payment
due to this change will not be refunded to the exhibitor separately but counted as the participation fee paid by the exhibitor as awhole. The exhibitor shall receive an invoice for the remainder of the participation fee after stand assignment. The remained
amount will be the difference between the actual participation fee of the assigned area and the already paid amount.
Payment of the invoices is due immediately unless other payment deadlines are stated in the invoices. Payment of theparticipation fee is a prerequisite for occupation of the exhibition area.
If exhibitors have ordered MM-SH services, MM-SH is entitled to refuse the exhibitor’s move-in request and withhold suchservices, including but not limited to the supply of electricity, water, compressed air, etc., until the exhibitor has fulfilled his
financial obligations to MM-SH. This applies in particular to obligations arising from previous events.
MM-SH reserves the right to enforce the lessor’s lien, as permitted by law, in order to secure its claims arising from the rental. The
exhibitor must inform MM-SH at any time about the ownership of articles, which are exhibited or to be exhibited. If an exhibitor
does not meet his financial obligations, MM-SH is entitled to detain the exhibits and stand fittings and, at the exhibitor’s expense,
sell them at public auction or privately. If this is still not enough to make up for the loss of MM-SH, MM-SH reserves the right toclaim compensation by the exhibitor.
MM-SH does not accept liability for damage to exhibits and stand fittings detained under this clause, unless MM-SH is guilty ofintent or gross negligence.
Upon special application by the exhibitor, the participation fee can be invoiced to a third party. As prerequisites, the third party
must declare acceptance of the obligation or promise to pay the amount owed to MM-SH, and MM-SH must declare its agreementwith such.
Should the exhibitor wish to have an invoice rewritten because the name, tax number or address of the recipient of the invoice haschanged, the exhibitor is obliged to pay MM-SH a sum amounting to RMB 450 plus VAT for each change of invoice unless thedetails in respect of name, legal form or address of the recipient of the invoice were incorrect on the original invoice and MM-SH
was responsible for the incorrect details. The exhibitors should be ultimately responsible for failure of third party.
5 Terms of payment
The deadlines for payment given in the invoices must be observed. Prior payment in full of the amount invoiced is a condition foraccess to the exhibition area, an entry in the catalogue, and provision of workers’ and exhibitors’ passes. The applicant or
exhibitor will receive invoices for all additional charges (e.g. technical services, advertising material) with the confirmation of theorder; they are to be paid immediately on receipt. 100% of participation fee shall be paid by Exhibitors before June 30th,2024.
All invoiced amounts in all MM-SH invoices, which are connected with the event, are to be paid in RMB, without deductions andfree of all charges (e.g. bank charges occurring when transferring via bank account have to be paid by the applicant infull), by credit transfer to the account specified in the invoices, mentioning the exhibitor’s company name and invoice number.
MM-SH bank information is the following:
Bank: ICBC Shanghai Branch, No2 Business Department
Account Name: Messe Muenchen Shanghai Co., Ltd.
Account No.(RMB): 1001190709016219311
Swift code: ICBKCNBJSHI
6 Rental contract
The application of the exhibitor represents the rental contractual offer and means that the exhibitor acknowledges and observes
the Terms of Participation and Exhibitor Manual. The admission or rejection will be confirmed to the exhibitor in writing in due time.
Admission cannot be transferred.
The rental contract comes into force when MM-SH has notified the exhibitor in writing that he is admitted.
The application form submitted by the exhibitor (including Terms of Participation and Exhibitor Manual), together with the
Admission Letter sent by MM-SH and Exhibitor Manual are indispensable parts of the “Booth Rental Contract”, which has legallybinding force on both parties. The exhibitor may not move, exchange or share his stand, nor surrender it either in part or in full tosuch third parties as are neither co-exhibitors admitted by MM-SH nor additionally represented companies admitted by MM-SH.
According to this contract, MM-SH is authorized to assign a stand area to an exhibitor, which might deviate from the information in
the application unless these deviations are unacceptable for the exhibitor. A deviation is considered acceptable if MM-SH does notreceive the exhibitor’s rejection of the assignment of the stand area within one week.
If an exhibitor rejects a stand area in writing before the above mentioned deadline and the assigned stand area is unacceptable
for the exhibitor, the exhibitor can demand that MM-SH assign him an acceptable stand area. If MM-SH does not comply with thedemand within an appropriate time period, the exhibitor can withdraw from the contract. The exhibitor does not have any further
rights.
The allocation of the other stands, in particular of neighboring stands, can be changed by MM-SH before the trade fair opens.
MM-SH is also entitled to relocate or close entrances to and exits from the trade fair grounds and halls, and to make otherstructural alterations. Exhibitors cannot make claims against MM-SH because of such changes.
MM-SH may also subsequently, i.e. after the rental contract and the stand assignment have come into force, change space
allocations, including but not limited to change the location, type, dimensions and size of the exhibition area rented by theexhibitor, insofar as this is necessary for reasons of safety or public order, or because the trade fair is oversubscribed and further
exhibitors must be admitted or because changes in assignments of exhibition space ensure that the facilities and space required
for the trade fair are used more efficiently. Should such subsequent changes result in a lower participation fee, the difference inamount without interest will be refunded to the exhibitor. Further claims against MM-SH are excluded. If exhibitors cannot use theirstand space or are impaired in the use of their stand because they have infringed legal or official regulations or the Terms ofParticipation or Exhibitor Manual, they are nevertheless obliged to pay the participation fee in full and to pay MM-SH
compensation for all damage caused by themselves, their legal representatives or employees; exhibitors are not entitled to cancel
or terminate the contract unless the law specifically entitles them to do so.
The exhibitor’s reservations, conditions, and particular wishes (e.g. regarding location, exclusion of competitors, standconstruction or design) will be taken into account only if expressly confirmed in the notice of admission. Space will be allocatedaccording to MM-SH’s requirements and the prevailing conditions, and in accordance with the classification system for the trade
fair as applied by MM-SH at its own discretion, and not according to the order in which applications are received.
Exhibitors do not have a legal claim to admission unless such a claim exists by law. Exhibitors who have not fulfilled their financial

obligations to MM-SH, e.g., in respect of previous events, or have infringed the regulations governing the use of the event
grounds, or the terms of participation, may be excluded from admission. MM-SH is entitled to withdraw from the contract or toterminate the contractual relationship without notice, first payment paid to MM-SH are non-refundable and MM-SH reserves theright to claim against exhibitors for the losses incurred if admission was based on incorrect or incomplete statements by theexhibitor, or if, at a later date, the exhibitor no longer fulfills the conditions for admission.
7 Cancellation of contract
If the location, type, dimensions or size of the exhibition area rented by the exhibitor are subsequently changed so much that theexhibitor can no longer be reasonably expected to accept the exhibition area, the exhibitor is entitled to withdraw from therental contract within one week of receiving written notification by MM-SH. Otherwise, apart from the statutory rights towithdraw from the contract, the exhibitor has no right to withdraw from this contract. If the exhibitor states that he is withdrawing
from the contract, this means – regardless whether he has the right to withdraw from the contract or not - that he is renouncing
once and for all his intention to take part in the trade fair.
If the exhibitor states that he is withdrawing from the contract, MM-SH is entitled to re-let the stand area or use it itself without
being obliged to do so. The exhibitor shall not have any further rights due to the fact that the exhibition space is rented toothers or used in another way.
If the Exhibitor withdraws the contract unilaterally before 16 weeks before the start of the show, compensation as 20% ofparticipation fee shall be charged. If the Exhibitor withdraws the contract during the period from 16 to 8 weeks before thestart of the show, compensation as 40% of participation fee shall be charged. If the Exhibitor withdraws the contractfrom and including 8 weeks before the start of the show, 100% of participation fee shall be charged. The Exhibitor is
obliged to make up the balance of the penalty if it fails to fully make such payment when the contact is cancelled.
MM-SH is entitled to withdraw from the contract if the exhibitor fails to meet his financial obligations to MM-SH on time, MM-SH
has extended the deadline by 5 days and this deadline for payment has not been met. This applies especially if the exhibitor is indefault of payments for the first payment of 40% for the projected participation fee. MM-SH is also entitled to withdraw from thecontract if the exhibitor neglects his duty arising from this contract to respect MM-SH’s rights, objects of legal protection andinterests and MM-SH can no longer reasonably be expected to adhere to the contract. In the aforementioned cases MM-SH isentitled not only to withdraw from the contract but also to demand from the exhibitor 100% of participation fee as flat-ratecompensation. MM-SH’s right to claim further damages remains unaffected.
8 Force majeure, cancellation of the event
If MM-SH is compelled, as a result of force majeure (natural disasters such as earthquakes, droughts, tsunamis, typhoons,hurricanes and floods, or fires, war, riots, terrorism, acts of government, epidemics and other acts or events recognized byapplicable laws as force majeure or otherwise commonly recognized as a force majeure event by international commercial
practice) or other circumstances beyond its control (e.g. failure of the power supply), to vacate one or more exhibition areas,
temporarily or for longer periods, resulting in postponement or curtailing of the trade fair, the exhibitors do not thereby acquire theright to withdraw or cancel, nor do they have any other claims against MM-SH, in particular claims for damages. If MM-SH cancels
the event because it cannot hold the event as a result of force majeure or other circumstances beyond its control, or because it
has become unreasonable for MM-SH to hold the event, MM-SH is not liable for damages and disadvantages to exhibitors arisingfrom the cancellation of the event.
9 Dates of setting up and dismantling / Assembly, staffing and dismantling of standThe information such as exact dates for set up and dismantling will be published at a later stage, i.e., on Exhibitor Manual, theexhibitor shall comply with it strictly. There will be a special build up scenario for certain sections of the outdoor area.
Early move-in needs to be confirmed in writing by SNIEC, MM-SH and its appointed official freight forwarder while relevant
formalities should be completed and related expense should be paid. If exhibitors want to showcase over-weight / high exhibits, it
is mandatory to discuss details, such as move-in plan, display locations, and etc., with MM-SH and the official freight forwarder forthe show and strictly follow the over-size / overweight exhibit schedule assigned by MM-SH and its official freight forwarder.
All delivery and stand-construction vehicles must be removed from the halls and from the outdoor area on the last day ofsetting up except for the approval for overtime approved by MM-SH or SNIEC. After that, the exhibits or facilities remaining in
the indoor exhibition hall and outdoor exhibition venue shall be deemed to be abandoned by the exhibitors. Vehicles which are stillin the halls or the outdoor area after these times will be removed by MM-SH at the risk and expense of the exhibitor concerned.
Setting up must be finished at the latest. An extension is possible only in exceptional cases with the written permission of
MM-SH. The dates for assembly and dismantling must be observed. Stands not occupied by the last day of assembly may bedisposed of as MM-SH sees fit.
Exhibitors admitted to the fair undertake to participate in the event. The stand must be properly equipped and staffed by qualified
personnel throughout the trade fair during the prescribed opening hours. Particular attention should be paid to ensuring that thestand is already fully staffed when the trade fair opens.
Exhibitors are not permitted to remove trade fair goods or dismantle their stands before the trade fair closes. If they
break this rule, MM-SH is entitled to demand a penalty of RMB 4,500.
MM-SH is entitled to exclude from future trade fair any exhibitor whose stand is staffed by insufficiently qualified personnel during
the trade fair’s opening hours, who exhibits an incomplete range of goods or goods not admitted to the trade fair, who vacates orclears his stand before the end of the trade fair, or who otherwise infringes the Terms of Participation, without prejudice to
MM-SH’s right to cancel the contract in accordance with Clause 7 or to a claim for all costs thereby incurred by MM-SH.
10 Stand design and equipment (Exhibitor Manual shall prevail)
The Exhibitor acknowledges that in respect of any construction to be performed on the site (in addition to that performed or to be
performed by MM-SH of the exhibition) whether by the Exhibitor or through its employees or whether to be performed by acontractor(s) engaged for such purpose by the Exhibitor, the Exhibitor acknowledges that it and its contractor is at all times subject
to duties as prescribed in the relevant law of the People‘s Republic of China and relevant regulations of the venue, and agrees toensure all work will be performed and all machinery and parts will be utilized in accordance with the said law. During buildup
period, no Exhibitors shall use power, water and gas supplies without prior approval by MM-SH. Furthermore, all the booths
designs, or constructions shall not exceed the height limit and influence the exhibition effects of other booths.
The Exhibitor shall, upon reasonable requests by other exhibitors or MM-SH make appropriate modifications or rectifications to its
own booths.
Other charges: Hall Management Fee for those using their own stand construction (raw space only). This fee needs to be paid by
the Exhibitor to the official stand contractor directly. Exhibitors are supposed to have responsibility for booths cleaning. The
Exhibitor furthermore agrees to comply with the requirements of MM-SH as notified to it from time to time in writing and to liaise
with MM-SH or its representatives should the Exhibitor, for whatever reason, be unable to perform in terms of this condition.
11 Safety Measures
During set-up and dismantling period in the exhibition area (hall and outdoor) wearing of a safety helmet is compulsory. Herringbone ladder up to 2m is prohibited. It is necessary to wear safety helmets and safety belts and to carry out other safety measuresagainst injuries that might be caused by falling objects in overhead work (height all of 2m).
12 Technical installations and other regulations
Applications for electrical installation, water, drainage, and telecommunication connections can be considered only if submitted in
due time on the order forms available from MM-SH. The precise terms of delivery and the connection fees are stated on these
forms. Facility cables needs to be protected by the cable bridge during the whole show period. Exhibitors will cover the cost of the
facilities they ordered and the necessary damage prevention treatment for those facilities. Costs will be calculated based on theactual consumption.
All building structures on the trade fair grounds shall be executed in accordance with the performance of the materials used.
Revolving tower cranes, etc. must be secured according to regulations. Suspending advertising media or other loads from cranes
is prohibited for safety reasons.
For security reason, hanging advertising materials or other objects on cranes, work platforms and exhibits is prohibited. If thedisplay of special exhibit exceeds the range of the booth, its extension direction and location needs the prior written permit of
MM-SH, and the exhibitor needs to rectify with the requirement of MM-SH according to the actual situation.
13 Restoration of the exhibition areas
All exhibition areas must be handed over to MM-SH’s Operations Department in their original condition by the stipulated date forcompletion of dismantling. At the end of the exhibition, exhibitors must remove from the site all the materials especially the
double-sided carpet tape used from their stands by the respective timings stated in the “Operations Schedule”. Apart from theclearance and cleanse of the construction materials and stains, outdoor booths exhibitors and contractors should restore theexhibition area into the initial state and clear all the garbage inside the comprehensive cementing. MM-SH is entitled to charge theexhibitor concerned for the removal of excessive waste (stand construction debris, crates/pallets, cartons, packing materials or
literature) by a contracting firm at the exhibitor’s cost.
14 Use of equipment
Only cranes, fork-lift trucks and working platforms may be used that have been provided by the MM-SH service partners
responsible. In special cases, the consent of MM-SH’s Operations Department is required. All the over-hanging operations asworking on the cradle are strictly prohibited.
15 Transport of track-laying vehicles
Only track-laying vehicles with smooth track plates, that are also approved for public roadways, may be driven on the roads of the
trade fair grounds. The transport of track-laying vehicles into the exhibition halls is permitted only with written approval of MM-SH’sOperations Department. The exhibitor is fully responsible for any damage to road surfaces and hall floors.
16 Sales regulations
Direct sales and other services or deliveries made from the stand are not permitted. Exhibited goods must not be delivered topurchasers until after the trade fair closes. Sales are permitted only to wholesalers, retail or trade customers. Retail sales areprohibited in the exhibition. Otherwise, the Industrial and Commercial Department may be involved and therefore all the
penalties and losses incurred will be borne by the exhibitors.
17 Catalogue, Internet Information
An official trade-fair catalogue, an internet database information will be compiled for the trade fair. All exhibitors (including
co-exhibitors and companies at joint stands) are included, with the name indicated in the application form, in the alphabetical list of
exhibitors in these media. The minimum entry contains the exhibitor’s company name, hall and stand number in the alphabeticallist of exhibitors. Exhibitors (including co-exhibitors and companies at joint stands) will be offered other entries, e.g. in the ProductIndex, and other forms of presentation in these media on a separate order form. The forms will be sent to applicants in good time.
MM-SH assumes no responsibility for the correctness and completeness of the catalogue, internet data base information.
The exhibitor is solely responsible for the permissibility under law – and particularly the law on competition and data protection– of
any advertisement placed in the trade fair catalogue, the internet database information of MM-SH at the instigation of theadvertiser. Should third parties assert claims against MM-SH on account of the impermissibility of the advertisement under law ingeneral or the law on competition, the advertiser shall hold MM-SH fully safeguarded against all claims asserted including all costsof any necessary attorney fees, litigation costs on the part of MM-SH. The same applies to exhibitor entries actuated by exhibitors
in the trade fair catalogue, the Internet database information of MM-SH.
18 Exhibitors’ and Workers’ passes
Exhibitors’ passes are issued only after payment of the participation fee, and the remuneration for the admission of any
co-exhibitors. For the time in which the trade fair is held, each exhibitor receives relevant number of exhibitors’ passes free ofcharge according to Exhibitor Manual.
The number of exhibitors’ passes is not increased for co-exhibitors. Additional exhibitors’ passes are obtainable from the trade fairmanagement and may be charged for. Exhibitors’ passes are intended solely for stand personnel, and must not be passed on tounauthorized third parties.

Workers’ passes for setting up and dismantling of stands are available in the numbers required and will be charged for. They canbe purchased on site from the official contractor during setting-up after hall management fee and construction deposit are paid infull amount.
Each company attending the show must appoint an onsite safety manager during the show period.
19 Circular letters
Once the stands have been allocated, exhibitors will be informed by circular of further details concerning preparation andorganization of the trade fair.
20 Alterations
MM-SH reserves the right to make alterations and additions in matters affecting technical arrangements (such as dismantling time,
facilities switching on and cutting off time, etc.) and safety.
21 Liability and insurance
Considering the safety issue and to ensure the smooth operation of the show, all exhibitors and its contractors should purchase
3rd party public liability insurance and relevant insurances towards employees and exhibits. The minimum insured amount for the
public liability insurance should be no less than 5 million RMB.
MM-SH and its partners are not liable for any personal damages or damages for exhibits nor liable for any compensation on lostmaterial, theft and fire. If MM-SH has to pay compensations due to the events related to the exhibitors’ participation during theshow, MM-SH has the right to ask the relevant exhibitors reimburse the compensation to MM-SH.
MM-SH and its partners are not liable for any direct or indirect personal injuries and property damages towards exhibitors, theirrepresentatives, and employees.
MM-SH and its partners are under no circumstances liable for damage to or loss of goods brought to the trade fair by the exhibitoror the stand fittings or furnishings. In this case, it is immaterial whether such damage or loss occurs before, during or after the
trade fair. The same applies to vehicles left on the trade fair grounds by exhibitors, their employee contractors or representatives.
For his part, the exhibitor is liable for any culpable exhibition articles or exhibition installations and equipment.
MM-SH and its partners are not liable for any lost, damages or delays occurred during the import / export procedures, such as
customs declares, transportations, loading/unloading, for the exhibits. Exhibitors should purchase sufficient amount oftransportation insurances.
Exhibitors are obliged to complete customs declaration and customs clearance work in accordance with the law, and MM-SH does
not bear any joint legal liabilities.
22 Photography, filming, video recording, and sketching
Only persons authorized by MM-SH in writing and in possession of a valid MM-SH pass may film, photograph, or make sketches
or video recordings in the exhibition halls and the outdoor exhibition area. Under no circumstances may photographic or otherimages or recordings be made of other exhibitors’ stands. If this rule is infringed, MM-SH can demand that the recorded material
be surrendered and take legal steps to achieve this end. Photographs of stands which are to be taken outside normal opening
hours and need special lighting require MM-SH’s prior writing consent.
Such photographs require the main ring circuit to be switched on by the hall electrician. The exhibitor will be charged the costs
incurred, insofar as they are not borne by the photographer. MM-SH is entitled to have photographs, drawings, films and video
recordings made of events at the trade fair, of stands and exhibits, and to use them for advertising or general press publications.
23 Catering, deliveries to stands
Only companies approved by MM-SH in writing for the event grounds may supply exhibition stands with food, beverages. MM-SH
is authorized to allow deliveries to stands only at certain times. Detailed information on the possibilities of catering at the booth will
be given in the exhibitor manual at a later stage but in due time before the trade fair starts.
It's strongly suggested by MM-SH that the exhibitors and visitors should not buy or take any food or drink from illegal
peddlers in the exhibition center, otherwise the damage or loss incurred shall be borne by themselves.
24 Intellectual property rights
When participating in trade fairs organized by MM-SH, exhibitor warrants that its exhibits, packages, design, other display and all
related publicity materials found in the trade fair do not in any way whatsoever violate or infringe any third party’s legal rights including
but not limited to trademarks, copyrights, designs, names and patents whether registered or otherwise. MM-SH is entitled but not
obliged to set up an Intellectual Property Right Complaint Office (IPR Office) for each trade fair, whose purpose shall be to support
exhibitors in cases of infringement of their IP rights by other exhibitors in accordance with related intellectual property laws. The
exhibitors or agents should provide active cooperation for the investigation for obtaining the evidence, inspection and enquiry work
conducted by the IPR Administration and he judicial department. Any exhibit or material suspected of infringement should be
removed from the exhibition, and MM-SH also reserves the right to request the removal of any infringed exhibits or materials. The
organizer has the right to refuse participation of any exhibitor found guilty of infringement of intellectual property rights at any
future trade fairs. If the exhibitor has complained about another exhibitor or its exhibits in the previous shows and complain thistime again, the certifications of the previous complaints should be presented. Otherwise, the IPR Office has the right to refuse its
complaint request.
25 Verbal agreements
All verbal agreements, individual and special arrangements are valid only with MM-SH’s written confirmation.
26 Regulations for use (Exhibitor Manual shall prevail)
Exhibitors must comply strictly with the building and use rules for the event grounds. Exhibitors and transport vehicles not
permitted to spend the night in the halls or on the outdoor area. Exhibitors must take the other participants in the event into
consideration, must not act contrary to public policy and must not misuse their participation in the event for ideological, political orother purposes which have nothing to do with the event.
Promotional material of exhibitors must conform to all relevant national laws and regulations as well as other event rules
applicable in the venue; volume of live demonstration shall not surpass 85 decibel. Exhibitors are not allowed to sell anything outof exhibition range on their booth or any area on the venue. And unless approved by competent authority, the Exhibitors are notallowed to retail any exhibits during the trade fair. MM-SH reserves the right to take all kinds of measures as it deems fit to tackle
any violation in this regard, including but not be limited to immediately cut off the booth power supply or restricting access to thebooth.
27 Period of exclusion
Any complaints about invoices are to be made in writing within a period of exclusion amounting to 14 days following receipt of theinvoice concerned.
28 Place of performance, applicable law
Shanghai shall be the place of performance, also for all financial obligations. The law of the People's Republic of China shallapply.
29 Jurisdiction, arbitration agreement
The following shall apply to exhibitors incorporated in the PR of China:
In the event of any dispute, controversy or claim (collectively, “dispute”) arising out of or relating to this rental contract, or thebreach, termination or invalidity of this rental contract, both parties shall attempt in the first instance to resolve such dispute
through friendly consultations. If any dispute is not resolved by friendly consultations, then any party shall bring an action at the
court which has jurisdiction at the registered address of MM-SH.
The following shall apply to exhibitors incorporated or with their principal place of business outside the PR of China:
In the event of any dispute, controversy or claim (collectively, “dispute”) arising out of or relating to this rental contract, or thebreach, termination or invalidity of this rental contract, the both parties shall attempt in the first instance to resolve such dispute
through friendly consultations. If any dispute is not resolved by friendly consultations, then any party shall submit the dispute to
Shanghai International Economic and Trade Arbitration Commission for arbitration in Shanghai in accordance with its rules ofarbitration procedure.
30 Data protection
The exhibitor hereby acknowledges and consents that the person-related data of the exhibitor can be processed and used for
fulfilling the business purposes of MM-SH as well as being forwarded to third parties in order to above all fulfil the purpose of thecontract concerned; the exhibitor further consents that its personal data could be used by third parties for marketing purposes ofrelated trade fairs by the associate companies of MM-SH, provided that such use of personal data by MM-SH will be incompliance with data protection legislation. The exhibitor confirms and acknowledges that all the Personal Data provided by theexhibitor to MM-SH is legally collected, and the consent of relevant individuals has been obtained for the use of the Personal Data
under this Terms of Participation.
31 Severability Clause
Should the provisions set out in the Terms of Participation or Exhibitor Manual become legally invalid or incomplete, the validity ofthe other provisions or the contract concerned remains unaffected. In such a case, the contracting parties undertake to replace theinvalid provision and/or fill the gap with a provision with which the contracting parties are most likely to achieve the economic
purpose they pursue. – In case of divergence between the English and the Chinese text, the Chinese shall prevail.
AS of April 2023
Messe Muenchen Shanghai Co., Ltd.