July 12, 2018

To: Members of the MediaVAIO Corporation
Toei Company, Ltd.
CRAFTAR Inc.

A First in Japanese* Entertainment - “Movie Theater VR!”

Advance Experience Screenings Began in July 2018
Collaboration between VAIO, Toei, and CRAFTARVAIO Corporation (“VAIO”, President: Hidetoshi Yoshida), Toei Company, Ltd. (“Toei”,President and CEO: Noriyuki Tada), and CRAFTAR Inc. (“CRAFTAR”, President and CEO:Shoichi Furuta) announced the launch of the VRCC (VR Cinema Consortium) collaborationin December 2017. The Consortium is pleased to announce that advance experience
screenings began on Monday, July 2. This is the first time in Japan* that a VR motion
picture can be shown to large audiences at the same time using a theater. The VRCC istherefore creating a new industry for VR movie screenings in Japan. *VAIO survey as at May 2018
Movie Theater VR! This is amazing! VR experience delivering an all-consuming senseof realism and immersion
Previous VR experiences have been lacking in terms of audio. VR experiences at home oramusement arcades have used VR headsets to play audio. “Movie Theater VR!“ uses thetheater’s high-specification 5.1ch speaker system to deliver an audio environment with an
all-consuming sense of realism, creating the experience of immersion in VR imagery.
Movie Theater VR! Business aim - creating a VR motion picture ecosystem
Created by three companies with strengths in hardware technology, theater screening, andcontent creation respectively, VRCC is now working to include a wide range of companies
interested in showing VR to large audiences at the same time, as well as those outside ofcontent creation, content holders, theaters, or movie theaters. There are many creators orvideo producers with ambitions to generate VR content. VRCC is building a system whichenables theater installation at low cost, aiming to function as a platform to deliver VR motion
pictures to consumers.
For inquiries regarding content production and theater screening, please contact info@vreiga.com

Movie Theater VR! Overview of Advance Experience Screenings
Screenings
Monday, July 2, 2018 onwards
Planned For
Featured
Shinjuku Wald 9, Theater 7
Theater
Featured『evangelion:Another Impact (VR)』Content『Mr. Osomatsu VR』『Summer Again』
Ticket Price 1,500 yen
Screening
Approximately 30 minutes (including guidance video)
TimeNotes
Attendants will hand out VR headsets at the theater entrance.
Please put on your headset according to the guidance movie shownon the screen to watch the featured content.
■ Theater Poster

Introduction of Advance Experience Screenings Content
For this inaugural screening, animated content which is well suited to VR has been created.
■evangelion:Another Impact (VR)Expressing with VR the all-consuming sense of scale of “evangelion: Another Impact(Confidential)”, which was released in the 2015 Japan Anima(tor)’s Exhibition.
Another time, another place. An activation test of a decisive weapon was underway. With its
development and operational trials shrouded in complete secrecy, the Another Number - Unit
Null, suddenly breaks free of human control and goes berserk.
For what purpose was Another Number - Unit Null created?
The story of an Evangelion's activation, rampage and howling in another world... (4:55)

■Mｒ.Osomatsu VR
The first VR work of the popular TV anime “Mr. Osomatsu.” An immersive VR experience ofthe everyday lives of sextuplets. The setting is the bathhouse that fans know and love. The
same all-star lineup of voice actors as the TV anime talk to you, a player in the VR world. It
seems that only you have the supernatural powers to grant the wishes of each of thesextuplets. What is it that the sextuplets want? And can you indeed fulfill their wishes...?
(6:24)■Summer Again
Under the scorching summer sun, the chirping of cicadas can be heard at a schoolbuilding. A young girl is crouching down with her back turned to you. The girl notices you
there, stands up, and starts talking to you. “Ever since that summer, I've been waiting foryou...” The truth about “that summer” slowly becomes clear as she speaks. The person I
wanted to see was the person I must not see... An original work created for VR. The theme
song, “Summer Again,” is by the three-piece band “Kerakera” (Universal Music Japan),which is quickly gaining popularity. (5:44)
Movie Theater VR! Business Features and Roles of the Three Companies
The collaboration of three companies with diverse strengths has enabled a VR motion picture
to be shown to large audiences at the same time using a theater for the first time in Japan*.
● Feature 1: Showing to large audiences at the same time
By adjusting the balance between hardware performance and content quality, VRCC hasachieved showing a motion picture to large audiences at the same time using wirelessnetworks and technology interconnection linkages. In addition to using the theater’s highspecification 5.1ch speaker system to deliver an audio environment with an all-consuming
sense of realism, the experience of immersion in VR imagery is further heightened by thecheers and screams of other cinema viewers.
● Feature 2: Can be installed at low cost
Large-scale installation work is unnecessary - installation only involves adding wirelessantennas and servers to existing theaters. VRCC provides the entire system, including
standalone VR headsets.
● Feature 3: Easy system operation
The standalone VR headsets can be easily put on while watching the guidance movie shown
before the main feature. The hardware is customized so that guidance by theater staff andoperation by viewers is minimal.
● Roles of the three companies in the VRCC business
VAIO
Building the VR environment in which large audiences can comfortably watch
VR content wirelessly at the same time through hardware procurement andoptimization as well as system development including software and networks
Also carries out sales, maintenance, and software licensing of the entire
package of solutions.
Toei
Providing a high-grade experience which defies conventional VR wisdom bydistributing content to cinema complexes with comfortable customer seating
and premium audio. Also in charge of procuring VR content and supervisingin-house production.
CRAFTAR Using its well-established reputation in 3DCG animation creation capabilities
to create content optimized for VR motion pictures.
Also in charge of procuring VR content and supervising in-house production.

Movie Theater VR! Future developments
The timing and featured theaters etc. of the full-operation screenings will be consideredbased on the reception of these advance experience screenings. Planned future content
includes animation, horror movies such as “Ju-on” (director: Takashi Shimizu), specialeffects productions such as “Masked Rider,” live music performances, documentaries, fulllength feature films, etc.
Movie Theater VR! Communication
The latest news and how to enjoy VR motion pictures are available on the official website
and social media channels.
Official website
http://www.vr-eiga.com/Facebook
https://www.facebook.com/vrcc.vr.eiga/Twitter
https://twitter.com/vrcc_vr
Please feel free to download and use materials such as logos and poster images fromhere.

http://bit.ly/2IVWoK0Inquiries:For inquiries regarding the press release , please contact info@vr-eiga.com

Company Overviews
VAIO Corporation
Representative: Mr. Hidetoshi Yoshida, President
Head Office: 5432 Toyoshina, Azumino-shi, Nagano, 399-8282 JapanTokyo Office: HITACHI Solutions Tower B 14F, 4-12-6 Higashi-Shinagawa, Shinagawa-ku,Tokyo, 140-0002 Japan
Capital: 1,026 million yen
Founded: July 2014
Business Activities: VAIO Corporation was established in July 1, 2014, spinning off from Sony’s
PC business. With its headquarters and manufacturing base located in Azumino City, Nagano
Prefecture, it is engaged in planning, design, development, manufacturing, sales and ancillary
services in the PC business and EMS business. As the first initiative in the solutions business intended to become its third core business - VAIO Corporation announced in August last yearthat it would establish the VR Solutions Business.
Website: vaio.com/top
Toei Company, Ltd.
Representative: Mr. Noriyuki Tada, President and CEO
Address: 3-2-17 Ginza, Chūō-ku, Tokyo, Japan
Capital: 11,707.09 million yen
Founded: October 1949
Business Activities: Over the more than 60 years since its establishment, Toei has continuallyprovided high-quality entertainment by developing a wide range of businesses creating andleveraging a variety of audio-visual content including motion pictures, television, video, andanimation. Through close coordination between Toei Company, Ltd. and the other companies in
the Toei Group, the Group aims to be a “comprehensive video company Group,” promoting thecreation of new value and new businesses.
Website: www.toei.co.jp
CRAFTAR Inc.
Representative: Mr. Shoichi Furuta, President and CEO
Address: Akasaka Park Building, 5-2-20 Akasaka, Minato-ku, Tokyo
Capital: 180 million yen
Founded: April 2011
Founded as the video consulting company of the Hakuhodo Group. As a “company which
resolves problems through video,” CRAFTAR provides solutions to corporate or social problems
using video. CRAFTAR's latest high-quality animation using 3DCG has been highly rated, andthe company is engaged in video content creation across many fields, such as in theater animatedmotion pictures, TV series, TV commercials, and web videos.
“Moom,” a 2017 short animated motion picture produced by CRAFTAR, received 32 awards
including Best Picture at international film festivals around the world. In addition, “Smart CG
Animation,” CRAFTAR's proprietary animation technology, utilizes the latest digital technology tocreate animation which appears to be hand drawn. Its expressiveness as well as its applicability
to VR and games have been highly rated.
Website:www.craftar.co.jp