PRADA spa

PRESS RELEASEPRADA SPA APPROVES GROUP RESULTS
FOR THE NINE MONTHS ENDED OCTOBER 31, 2015

Milan, December 15, 2015 – The Prada spa Board of Directors today examined and approved
the Consolidated Report for the nine months ended October 31, 2015.
Consolidated net revenues for the period amounted to Euro 2,582.5 million. This represents a
1.2% increase at current exchange rates on the corresponding period in 2014, entirely thanks todirectly operated store sales, while wholesale revenues have decreased as a result of the Group’s
decision to keep on reducing its presence in that channel.
In detail, wholesale channel sales for the period ended October 31, 2015 totaled Euro 295.5
million, down by 15.9% at current exchange rates.

In contrast, the Group’s retail network

revenues were up by 3.8% and amounted to Euro 2,253.5 million.
The licensing business (eyewear and fragrances) performed very well. Royalties for the ninemonths ended October 31, 2015 totaled Euro 33.5 million, a 16.2% increase also thanks to thelaunch of the first Miu Miu fragrance.
Retail channel by geographical area and by brandThe European market has grown in the nine-month period at both current exchange rates (+8.6%)
and constant exchange rates (+7.6%). It was boosted by the weakening of the Euro which
triggered a notable flow of Asian and American tourists. The Italian market continued to stand out
among the various European countries and recorded growth rates well above the average for thearea.
The Japanese market has again performed extremely well with growth at both current exchange
rates (+10.4%) and constant exchange rates (+4.6%), driven by the rising number of Chinese
tourists.
Meanwhile, the Asia Pacific market continued to show the issues highlighted in the previousquarters and has recorded a 4.9% decrease at current exchange rates. This is due to reductions
in both local consumption and tourist flows within the region, with Hong Kong and Macau
particularly affected.
On the American market sales increased at current exchange rate by 8.5%, but showed anegative underlying trend (-7.6% at constant exchange rates). The significant strengthening of thePRADA spa

US Dollar over the period had an adverse impact on tourism, mainly from China and SouthAmerica, but, at the same time, it encouraged a shift in American consumer spending towards
Europe.
Moving on to the retail channel by brand, Prada recorded a 2.1% increase which was entirely
attributable to the exchange rate effect. Meanwhile, Miu Miu has grown with revenues up at bothcurrent exchange rates (+11.8%) and constant exchange rates (+1.9%). Church’s has alsoachieved sales growth (+17.6%), a positive trend also on a like-for-like base.
Margins for the period were affected by the lack of organic growth accompanied by an increase
in selling costs due to retail network expansion. Other cost items have remained broadly stable asa result of the thorough and ongoing review of business processes in all areas, aimed atincreasing efficiency.
EBITDA for the first nine months of the year amounted to Euro 595.4 million or 23.1% ofconsolidated net revenues and EBIT totaled Euro 373.9 million or 14.5% of consolidated net
revenues.
Net Profit was Euro 235.1 million or 9.1% of consolidated net revenues.
Patrizio Bertelli, Chief Executive Officer of Prada Spa, commented: “ Over the last few months,

we have seen a general worsening of the macroeconomic environment: in particular,continuing volatility on financial markets and rising fears on the social and politicallandscape have made consumers less willing to spend and decreased tourist flows insome countries. Against this background and also in light of the far-reaching changes
underway in the luxury goods segment, we are further stepping up all our commercial
and product-related initiatives to strengthen relations with our increasingly sophisticatedand demanding customer base. At the same time, we have implemented further cost
containment measures following a review of all business processes.
Stylistic continuity, one of the Group’s core strengths, together with a flexible
organization capable of adapting to market changes, will be key features of our strategy
in the near future. This will allow us to react to evolution in demand through design andcreative decisions always in line with the tradition and positioning of our brands. With
this in mind, we are reviewing the Group’s organization in order to streamline processes
and further strengthen it with new key personnel. In the medium-term, we remain
optimistic about the outlook for the segment and confident that the undoubted stylistic

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leadership of our brands and our positioning - with global coverage already secured byour extensive retail network - will be key factors in facing up successfully to futurechallenges”.
For further information, please contact:
Prada Press OfficeTel. +39 02.541921
e-mail: ufficio.stampa@prada.com
PRADA Group
The PRADA Group –HKSE Code: 1913 – is one of the world leaders in the luxury goods sector where it
operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the production and distribution of luxury
handbags, leather goods, footwear, apparel and accessories. Moreover, during 2014, Prada acquired 80%
of Marchesi srl, owner of the historic Milanese patisserie founded in 1824. The Group also operates, underlicensing agreements, in the eyewear and fragrance sectors. Its products are sold in 70 countries worldwide
through a network that included 612 directly operated stores (DOS) at October 31, 2015 and a selectnetwork of luxury department stores, independent retailers and franchise stores.