Company: EcoElite – Product: Endo+
Executive summary
With the Earth’s constant population growth comes increasing demand for energy. Electrical energy is a finite
form of energy which we utilize most in our daily lives. Despite the abundance of electricity in our lives, morethan half of the world lives without it. With no alternate source of energy, we will be heavily relying onelectricity where many do not have access of which to utilize its effects. There is a vigorous insistence to findcleaner and healthier ways to generate power. Therefore, we have created Endo+.
Product and design description
Endo+ is a system of heat conduction that allows our customers to cool their houses during the warmer
periods of the year. Due to the solar-thermal nature of the product, it works best in areas with ample sunlight,
and little precipitation during summer.
The Technology
Essentially, the Endo+ complex involves two tanks of water, one above ground, and one below, connected byturbines which pump cold water through a series of small pipes in the house, cooling the house via heattransfer. The steam pressure built up by the sun heated water in the glass domed Hot Tank above groundspins a turbine inside, which in turn rotates another turbine in the Cool Tank underground. The Cool Tank
feeds a constant stream of cold water through the special piping system in the house. Since the temperatureof the house is greater than the temperature of the cold water underground, this would allow a transfer ofheat from the house into the network of pipes in the walls of building, cooling the rooms down. The turbine
also mixes the returned warmer water from the house throughout the Cool Tank. Assuming that the house isbuilt on top of an area with moist and cool soil, the surrounding environment would be able to transfer out
the thermal energy from the Cool Tank, thus allowing the underground tank to be cooled again. In the cooler
evenings, the ground would further cool down sufficiently to allow the Cool Tank’s water temperature todrop even more for daytime use.. Two valves will allow both tanks to drain completely as a winterization
precaution before cooler weather, as to avoid damage to the internal mechanisms.

Operations
Our operations will start in North America, before spreading to Europe and Asia. Due to the expensive natureof our product, our target audience will be in areas where they are financially capable of utilizing such asystem. In the future as our company and the sales/demand of our product grow, we will have enoughexpenditure to increase the Research and Development of the product, resulting in a decrease of cost andincrease in efficiency. With decreased costs, a wider range of countries would be able to use the system.
Financial Data
Our costs total $27million in one year and $117 million in year five. These sums include the production,storage and advertisement costs. These funds will be provided by investors and two companies which areinterested in our product. By the end of Year One, we plan to sell 100 units all over the world with the pricebeing between $20,000 to $25,000, depending on the size of the customer’s need. By the end of Year One, wewill experience a loss of $7 million. However, in year five, we will lower our costs by negotiating with ourresource suppliers to provide a discount to our customers. More importantly, we persuaded the government
to grant subsidies to help more households to purchase our product. Production will be done in our facilities
by hired scientists and engineers, combing with tempered glass, steels, and pipes into a large water storagetank for water transportation. The unit will then be installed for our customers.
The Market
Endo+ is going to be catered to customers who own an independent household in areas that are developed
and have a stable economy. Since our product’s initial cost is relatively high, our customer base will primarilybe those of the middle- to upper-class. As the demand for our product increases, we are expecting a decreasein our fixed costs due to an increase in purchasing supplies. Thus, we will eventually be able to introduce ourproduct to developing countries, providing them with discounts and negotiating with the government forsubsidies.
Marketing Strategies
To promote our product, we will be conducting a series of marketing strategies via social media andtraditional methods such as print media. Through such channels, we will raise awareness of the issue at handand showcase the effectiveness of our product. In particular, we will be partnering with TechInsider, a wellknown page with over 11 million followers from all over the world, and Facebook as our main platform forpromotion. As the company grows in sales, we will be taking feed-backs from our previous customer andmake improvements upon or future product.
Competitive Advantage
Our product has the ability to effectively use the most abundant natural resource: the sun. Not only does
Endo+ cater to the utilization of solar power, but we also produce an energy source that is sustainable for ourfuture generation. We eliminate any risk factors for toxicity found in similar performing materials, but still
deliver the best product for our customers.