Title
Sub Title
AuthorPublisher
Publication year
JtitleJaLC DOI
Abstract
Notes
GenreURL

デジタルサイネージとスマートフォンの連携によるパーソナライズ情報提示の研究
Study on personalized information display by combination of digital signage and smartphone
小荷田, 樹之(Konita, Shigeyuki)
小木, 哲朗(Ogi, Tetsuro)
慶應義塾大学大学院システムデザイン・マネジメント研究科
2015

修士学位論文. 2015年度システムエンジニアリング学 第197号
Thesis or Dissertation
https://koara.lib.keio.ac.jp/xoonips/modules/xoonips/detail.php?koara_id=KO40002001-000020150032

慶應義塾大学学術情報リポジトリ(KOARA)に掲載されているコンテンツの著作権は、それぞれの著作者、学会または出版社/発行者に帰属し、その権利は著作権法によって保護されています。引用にあたっては、著作権法を遵守してご利用ください。
The copyrights of content available on the KeiO Associated Repository of Academic resources (KOARA) belong to the respective authors, academic societies, orpublishers/issuers, and these rights are protected by the Japanese Copyright Act. When quoting the content, please follow the Japanese copyright act.

Powered by TCPDF (www.tcpdf.org)

201581433197

2016

3i

Master's Dissertation

2015

Study on Personalized Information Display byCombination of Digital Signage and Smartphone

Shigeyuki Konita
Student ID NumberSupervisor

81433197

Tetsuro Ogi

March 2016
Graduate School of System Design and Management,Keio UniversityMajor in System Design and Managementii

81433197

514555 555554555iBeacon
54iBeacon
4514445iBeaconiSUMMARY OF MASTER’S DISSERTATION
StudentIdentification
NumberTitle

81433197

Name

Study on Personalized Information Display by
Combination of Digital Signage and Smartphone

Abstract
This research proposes a digital signage system that displays personalized
information to nearby individual users without the need for manual operation bylinking the user’s smartphone.
As current trends go, digital signages are being placed and introduced in a variety ofplaces. However in many cases, the information displayed on these digital signages are
randomly selected from existing contents made for the masses. Although newly
updated information and information that the user finds interesting increases thedegree of attention, they begin to go unused as time passes and familiarity sets in.
Thus to address this, interactive digital signages have been developed where users
manually operate a touch panel or their smartphone in front of the signage to display
personalized information. However the active operations required by the user becomea barrier, and although effects can be expected to a certain degree at first on
installation, it gradually becomes less used. Hence a digital signage system that first
automatically identifies the user near the signage, then displays personalized
information to the user without manual operation was constructed.
The constructed identification system consists of an iBeacon installed in the digital
signage, which emits radio waves that are then received by the smartphone, leading to
the automatic detection of the digital signage after which the smartphone’s
information is then transmitted from the smartphone to the signage. By using aspecialized application with the ability to adjust the emission strength of the iBeacon,an experiment to verify the detection distance of the smartphone was performed. The
results were then used to make adjustments so that the smartphone is able to make adetection at an ideal distance.The system that switches displayed information on thedigital signage switches over to individual user personalized information by using thetransmitted information of the user’s smartphone. Digital signages such as the multi
language digital signage that switches over and displays information in the user’ssmartphone language, and a health information digital signage that uses data from apedometer was constructed. An evaluative experiment was then conducted in whichthese systems were used by subjects, after which a survey and interview with regards
to the use, and any changes in behaviour was recorded. From the experiment results,
the effectiveness of the system was confirmed.
Key Word(5 words)
Digital Signages Personalized Information iBeacon Multi Language Healthii

11-1............................................................................. 1......................................................................21-1-1.............................................................21-1-2..................................................41-2.................................................................................................61-3...................................................................................62............................................................82-1...92-1-1........................................92-1-2........................................102-1-3.....................................................112-2.............................122-2-1.................................122-2-2........................................132-2-3......................162-2-4.....................................183.........................................................203-1.............................................................213-1-1...............................................213-1-2......................................................233-1-3...........................................243-2...................243-2-1...243-2-2...........................................................................253-2-3.........................................................26iii

4...............................284-1.......................................294-2.......................................294-3................................324-3-1.............................................................................324-3-2.....................................354-3-3...............425..................................435-1...........................................445-2...........................................465-3....................................505-3-1.............................................................................505-3-2..............................................................525-3-3...................536.....................................................................546-1...................................................................................................556-2....................................................................................566-2-1...............................................................................566-2-2...............................................................................57....................................................................................58..............................................................................59..............................................................................60iv

1

1

1.1

1.2

1.1
1.3

11-1
1-1-1

5
1
55[1]

12

1

CM[2]

15

155JR

52

acure

55

1
4[3][4]

2

acure

3

554

1-1-2
2007

55[1]

41451
1555555551
14acure1553

1Bluetooth[5]5455BluetoothPC
Bluetooth

434Bluetooth

1555554545[6]

51551-25554

11-37124iBeacon

5432iBeacon

65425216145728

2.1
42.2

2-1

2-1-1
4

19

2-1-2
2.1.1
354

5551

1

15510

2-1-3
451

51[6]
14

acure

5[3]

5115

2.2
2-2-1

54

51

5656

2679%

74

512[8]

21.0%

50.3%
25.5%

3.2%

72-2-2

4
Bluetooth
Wi-Fi54iBeacon

15Bluetooth4Wi-FiiBeacon

Wi-Fi
Wi-Fi 554Wi-Fi 5Wi-Fi
5[9]

Wi-Fi

5813

8Wi-Fi

Wi-Fi

44

Wi-Fi

Wi-Fi

5551iBeacon
iBeaconiOS
BLE (Bluetooth Low Energy)iOS

45iBeacon 4iBeacon

5iBeacon[10][11]

9iBeacon149iBeacon

iOSiBeacon 45BLE

47

BLE

5Wi-Fi

iBeaconWi-Fi

55iBeacon[12]iBeacon 4111Wi-Fi

iBeaconiBeaconWi-Fi

iBeacon4iBeacon5515

2-2-3iBeacon
iOSiBeacon 4Apple iPhone 551010
iPhone5iPhone

410110161111iPhoneiBeacon

iPhone 5iBeacon 45iBeacon 4141UUID Universally Unique Identifier
iBeacon

551UUID

17UUID1212iBeacon

UUID

2-2-4AppleiPhone
BLE Bluetooth Low Energy

iBeaconiPhone 4iBeacon

5iPhone54518

55iBeacon

5iPhone 5135451319

320

3.1
3.2

53-1
3-1-1iBeacon
iBeacon5iBeacon

5iPhone1iBeacon

My Beacon Tool

Aplix

14Aplix

iBeacon MyBEACON MB001 Ac
iPhone6215[13]21iPhone5s11415Aplix

Aplix

My Beacon Tool

iBeacon MyBEACON MB001 Ac

22

3-1-216MyBeacon

0dBm-20dBmiPhone0dBm-20dBmiPhoneiBeacon

45iPhone

35 0dBm
iPhone6iPhone6 A

B

9.98m

13.4m

11.69m0.55m

0.67m 35-20dBm
iPhone6 B

iPhone5s

11.69miPhone6 A
6.27m

0.23m 3

0.56m

7.38m

0.54m

0.35m iPhone5s

5.86m

6.5m

16iPhone

23

1.52m

0.75m

3-1-3
iPhone 5 iBeacon

4iPhone5554
44

6.5m-20dBm

51

1

3-2

3-2-1

55555535454

61156011244

106.5m-20dmb

0.75m -20dmb3-2-2
1763

6.5m

15

4

100%90%80%70%60%	 
50%
40%
30%
20%
10%0%
3

4

567891725

1011121314

15

160s

230s

320s

415s

512s

610s

78.6s

87.5s

96.7s

106s

3-2-3
4

15

5152

18

15

26

575%
18

1

1075%
554519

19

11027

428

4

3
4.1
4.2

4.3

4-1
2020

5

5
551

53

54-2

iPhoneiPhone

20
4040

529

20

iBeacon 4iPhone 5
1510iPhone

52130

215iPhone

55531

4-3
4-3-1

2022105105223254481234441055455533

2334

4-3-2  fhqb

4 5 F25?9i' 'cWFP

h

4 5 F

9A89 M

9 5?90?8 5 9HMFF' Ff

HFI9ifrc

W

H A5 I9 ?5A H5 9M  f  hb

4 5 ?5A H5 9 F    o 3

A9 h

9 ?5A H5 9 F9  i
AHc3

WA9M  35

'huvw

4 5 8Hcf

f

9 7H 9A F F 9 M

f

1 75A Ao

DH 9 5 ?

hqH756?9f

7mpoo99? 5 ?

)

svytg

4 H?895dgcqf

F5 99F?

H?8 AF99

A F? 7opb

57 AI9A 9A56?95'co

9 8 F ?599? 9F F 5A79
m5F

svytq

9F9A 98 A?5A H5 9f
eamdk
llof
F99 5 ?

1 75A A?9'nf

F5 99o36?9W

H ?5A H5 9 F9?9 9F F 5A79

H?

A7 AI9A 9A 5 ?

'n

1 75A Allcf

7 AI9A 9A

F 5 Afn
F5 956?9eamdk

WW

A7 AI9A 9Ac9beAeamdkllq

F995 8? F99
5H A5 I9svytg 3

A9 csvytq

W

59 8 F ?54 H?8H?

9F9A 98 A

9 ?5A H5 9f

H?8 Aeamdk.

Hokuvw

5AF99 5 ?

HF9f

A

1 75A A?9H

3nf

F5 99ocWA

9 H H 9M

HF9n

FF F9fll

HF9 5 ?

5'qeamdk

c

9 A

F99

H?8 Ao9A

5 F F9fllb o

1 75A A?937m

9 8 F ?5FA95 8? F99
5F99

F5 9'A Apbf

95o

HF95 8? HF912017324252425455 455453824-30

45512626

45551452739

45274
1

5 80%
55451

14455142840

452930304155444555541

5 90%

4

4-3-3545141514554

5555

5
5 90%

455554442

4

5543

53
5.1
5.2

5.3

5-1
TANITA
AM-150AM-160131

Bluetooth
1FeliCaTANITA 5532

1TANITAPC
5531AM-150

44AM-160

32

145

5-2433335iPhone

UUID

34

UUID

3iPhone
UUID
1iPhone546

54541

UUID

534

UUID

45	 1147

55145TANITA

1535-

38

3548

363749

38

5-3
5-3-1
5.1

TANITA
AM-150AM-160

44

54450

5.1

5

6339
13951

5-3-2440-4140

40465A B C D E
5C

49% D

3% E

5%
55554552

A

55F

54% B
43%

24%

41

41

45t5%p = 0.0422%

555-3-3
585%
63%

45%

5141455322%654

6.1

46.2

6-1

iBeacon
54iBeacon

iBeacon45144455

5

6-2
6-2-1
555
5
[14][15]
iBeacon445551

5555

1556

4

6-2-2

1454

55

5

5457

44

NICT

44

2016

58

1

29

,,,”

”,,2015

,,,”

”,

2015

,pp733-736,2015,,”,,”
6,pp284-285,2015
,,
”,,”
78

59,2016

[1],”2013”,2013

[2]

TOKYO

http://www.spsinpro-t.com/sign-tp.html[3] acure,,”acure ”,

http://www.acure-fun.net/products/water/package.html[4],,2011

[5]

,,”
”,

vol1.2 No.2 48-56,Aug.2014[6],””, 2014,

http://www.meti.go.jp/policy/it_policy/privacy/kojin_gadelane.html
[7]

,”
”,

,2014
[8]

,”

26

”,2014,

http://www.soumu.go.jp/johotsusintokei/whitepaper/ja/h26/pdf/index.html[9], ”Wi-Fi”2015,

http://www.soumu.go.jp/main_sosiki/joho_tsusin/security/cmn/wi-fi/Wi-Fi_m
anual_for_Users.pdf[10] Apple

HP,Apple”iOS:iBeacon”,

https://support.apple.com/ja-jp/HT202880[11], ”iBeacon[12], ”BluetoothLE[13] Aplix”,”,,2014,2014

HP,MyBeacon, ”Beacon60”,http://www.aplix.co.jp/beacon/[14],,””,,vol.268,1977[15],”,,,”,Vol.2011-GN-79,No.2,2011

61