The Management

Strategic Highlights

Special Feature

SECOM Today

Financial Review

Financial Section

Reinforcing Competitive Advantages
and New Growth
SECOM on-line security systems include the dispatch ofemergency response personnel, a feature that earns
high marks from subscribers in Japan and overseas.

offering comprehensive on-line securitysystems, whereby we take full responsibility for everything from R&D to equipment manufacturing, sales, security
planning, installation, around-the-clockmonitoring, emergency response
services and maintenance. This scheme
enables us to maintain control over all

SECOM On-Line Security Systems

aspects of our services, underpinning
both our reputation for reliability andR&D
Emergency
response services

the potency of the SECOM brand andIntelligent Systems Laboratory
Development Center

Emergency response
personnel

Production andassembly of systems
Secom Industries Co., Ltd.

Providing reliable peace of mind

ensuring consistent excellence.
We have also built a distinctive R&D
organization. The Intelligent Systems
Laboratory conducts research in thearea of core technologies, while theDevelopment Center applies thesetechnologies to the development ofMonitoring

Marketing

SECOM control center

Security planning teamInstallation

new security systems. This configuration
enables us to swiftly and accurately
incorporate feedback from customers
into the development process, furtherTechniciansenhancing quality.
To facilitate around-the-clock monitoring and emergency response services,
we design systems that merge the4Comprehensive On-Line Security
Systems

meaning one company manufactures

speed and accuracy of sensors in detect-equipment, while another is responsible

ing irregularities and communications

Our on-line security systems encompass

for installation and yet another handles

equipment transmitting information

the placement of sensors at subscribers’monitoring.

with the analytical skills and capacity

premises, around-the-clock monitor-

for prompt decision-making and quick

ing from a SECOM control center

gency response services, as well as

action of humans. In particular, we

via telecommunications circuits andequipment installation and monitoring,

strive to maximize our accumulated

the dispatch of emergency responsereflects our deeply held belief that onlyexperience, reflected in the swift

personnel from the nearest emergency

by thus guaranteeing subscribers’ safety

decision-making capabilities of SECOM

depot in the event the sensors detect

can we honestly claim to be providing

control center staff and the fast reac-

an irregularity. If necessary, the SECOM

security. Appreciation for a distinctive

tions of our highly trained emergency

control center also notifies the police

approach, as well as for our lineup ofresponse personnel. Another key factor

and/or fire departments.

high-grade on-line security systems

behind our ability to respond swiftly andThis inclusive approach differs signifi-12

Our insistence on providing emer-backed by emergency response services,

accurately is our nationwide network

cantly from that of security service pro-continues to grow not only in Japan,of emergency depots—the most exten-viders based in Europe and the United

but also in overseas markets. Today,

sive network of any security services

States, where on-line security services

we are the world’s leading provider ofcompany in Japan. This combination ofexist but do not as a rule include

such on-line security systems in terms ofhuman and technological capabilities isemergency response services. Moreover,subscriber base.

what ensures our ability to provide a fullEuropean and U.S. on-line security ser-Our ability to offer high-grade secu-vices providers are generally specialized,

rity services reflects our commitment toSECOM Annual Report 2012

range of security solutions that are a cut
above the competition.

Just as crucial to our ability to provide
comprehensive on-line security systems
is the training and management ofEfforts to realize our Social System Industry vision arebacked by innovation and solid R&D capabilities

human resources. Four SECOM training
centers in Japan conduct training forCenter, which is responsible for theistrative positions, transmitting knowl-4R&D facilities that enable us torespond promptly to the needsof subscribers

edge as well as techniques and instilling

R&D plays an essential role in enhancing

these technologies. Our emphasis

awareness of our corporate philosophy

our comprehensive on-line security

on R&D reflects our recognition ofand the code of conduct that oursystems, with insights from frontline

technological capabilities as a crucial

employees, as security professionals, areemployees and feedback from subscrib-management resource that gives us

required to observe. The effectivenessers obtained through day-to-day sales

a key competitive advantage in theof training is thus equally crucial to ourand service activities incorporated fully­security services market.

ability to provide high-grade services.

into R&D efforts, thus ensuring that

Since our establishment, we havedomestic emergency response personnel
and for individuals in sales and admin-

timely development of highly reliableequipment and systems that leverage

To make SECOM on-line security

both equipment modifications andsought to keep abreast of social trends,

services available to an ever-greater

newly developed systems respond topatterns of criminal activity and techno-

number of customers, we recognize

customers’ needs.

logical advances, thereby ensuring ourthe need to offer optimal prices. To thisOur R&D organization is anchoredability to develop and market a broadend, we retain ownership of securityby the Intelligent Systems Laboratory,

range of systems that are needed andequipment, which we rent—rather thanwhich conducts research in the area ofwelcomed by society. One example

sell—to subscribers. As a consequence,core technologies, and the Developmentof such a system is our on-line image

initial costs for subscribers are lower
than would otherwise be the case. The
rental format also allows us to takeresponsibility for maintenance andupkeep, ensuring prompt replacement
should a unit malfunction or when an
upgrade is needed, thus enabling us toguarantee the quality of our services.

The Intelligent
Systems
Laboratory’s
broad focus
ranges fromphysical security
to medicalcare and social­welfare services.

“SECOM-style” is a term used worldwide to describe security services thatencompass emergency response services. One reason for this is the fact thatsince launching overseas in 1978, we
have sought to customize our services toreflect local needs and cultural sensibilities. We currently offer SECOM-styleon-line security services in 11 countries
and territories other than Japan and willcontinue to promote recognition of ourdistinctive approach in markets aroundthe world.

The Development Center conducts development in line with SECOM’s own
stringent standards.
SECOM Annual Report 2012

13The Management

Strategic Highlights

Special Feature

SECOM Today

Financial Review

Financial SectionReinforcing Competitive Advantages
and New Growthrecognition system, SECOM AX. Japan’s
first such system, SECOM AX uses
sophisticated on-site image sensors thatenable it to detect and capture images,
even if the premises are in darkness, andHaving positioned fiscal 2012 as the first year of a newstage of growth under the banner of ALL SECOM,
we are seeking to redefine perceptions of safety andpeace of mind

record sound. Should an irregularity bedetected, SECOM AX transmits images

4Rallying Group capabilities

and sound to a SECOM control center.

To drive forward the consummation oftogether services from our real estate

Our image recognition technology

our Social System Industry vision, wedevelopment and sales business and ouris also employed in SECOM IX, ourhave positioned the year ending March

medical services business to create aremote imaging security system for31, 2013, as the first year of a new­system that gives individuals who havecommercial facilities offering around-stage of growth under the banner ofpurchased condominiums in our Glorio

the-clock services; SECOM Robot X, an

ALL SECOM and are seeking to redefine

Roka-koen condominium complex

outdoor patrol robot; and the Intelligent

perceptions of safety and peace of mind.

­priority access later in life to rooms in

Emergency Alert System, which

The aim of the ALL SECOM concept is

one of our residences for seniors or care

automatically detects intruders or otherto go beyond the barriers separating ourhomes. This system is operated by oursuspicious circumstances and transmits

various businesses, enabling us to offer

medical services business, with the aim

images and audio without the need for

new services and systems that respondof offering peace of mind in a manner

anyone to press a button.

to evolving social imperatives as well asthat suits the life stage of the subscriber.

the expectations of customers.

As these new offerings show, our efforts

Going forward, we will continue

In addition, we have broughtto draw on our outstanding technolo-

We are also advocating cooperation

to encourage collaboration among ourgies to develop and market systems

among the companies of the Group tovarious businesses on various fronts

that respond swiftly and effectively toencourage mutual understanding andhave begun to yield solid results.

customers’ needs, as we press forward

strengthen the Group as a whole. With

toward the realization of our Social

these objectives in mind, we recently

doing our utmost under the ALL

System Industry vision.

established the ALL SECOM Promotion

SECOM banner to create new services

Department. The new department isand s­ ystems that meet changing

charged with formulating strategic­customers’ needs.

­measures and proposals that will help

Looking ahead, we will continue

Guided by the ALL SECOM concept,

us provide far-reaching security andwe will remain committed to providing

peace of mind.

comprehensive services that ensure ourOne outcome of these initiatives

customers see us as a partner they canis Total Support Service of Emergency

turn to at any time for solutions that will

Management, which rallies the diverse

remove sources of unease and deliver

strengths of our security services, fire

security and peace of mind. In so doing,

protection services, geographic informa-

we will strive to reinforce our foundation

tion services, and information and com-for growth.

munication related and other services,
SECOM AX on-line image recognition systemcombining the BCP support services
previously provided independently bythese various businesses in a single,
inclusive system. We also introduced
SECOM Remote Monitoring for Seniors,
which bundles security services, SECOM
Home Service and medical s­ ervices into
a convenient package designed to help

SECOM AX

14

SECOM Annual Report 2012protect the wellbeing of seniors.

SECOM image monitoring center

ALL SECOM:
The future of security and peace of mind
4Proposing solutions for security
and peace of mind in the years
ahead

was not limited to security services, butemergency medicine and medical carealso introduced systems and services

for seniors, an increasing concern in

related to our other businesses, namely,

today’s aging society.

With a view to promoting future

fire protection services, medical services,

Going forward, we pledge to devote

growth, we recently held the ALL

insurance services, geographic informa-

our utmost efforts to responding effec-

SECOM-themed SECOM Fair 2012, ation services, real estate development

tively to the expectations of customers,

major event with exhibits representing

and sales, and information and com-

as well as to achieving further growth.

our vision, our outlook for security andmunication related and other services.

peace of mind in the future and theThese exhibits, which sought to give visi-appreciation we feel for our customers.

tors a glimpse of how we will contribute

Planned as part of the celebrations forto society in the years ahead, included

our 50th anniversary, the fair visited

futuristic security systems that evoke ourfive cities in Japan, welcoming tens ofdesire to help free society of crime, as

thousands of visitors in each location.

well as next-generation fire and disasterIn line with the ALL SECOM themeprotection systems and medical servicesof the SECOM Fair 2012, the fair’s focus

ranging from everyday healthcare toCeremonial tape cutting marking the­opening of the ALL SECOM-themed
SECOM Fair 2012 in Tokyo

Presentation on SECOM’s projections for security services in the near future

SECOM Annual Report 201215