Mar.16,2020

Nikkei Online Edition reaches 700,000 paid
subscribers
Strengthening readership among young adults and women

Nikkei Online Edition, the online publication of the Nihon Keizai Shimbun (Headquarters:
Chiyoda Ward, Tokyo; CEO and Representative Director Naotoshi Okada) recently reached areadership of 700,000 paid subscribers.
mark 10 years of operation.

Launched in March 2010, the Online Edition will soon

For much of that period most of the subscriber growth wascentered in business readership in the 30s through 50s age group.

However, recent years

have seen the strengthening of the young reader cohort in their 20s.
In 2019 the number of subscribers in their 20s reached atotal of 105,000, a 3.7-fold increase in 5 years, andcomprised the largest age group among new subscribers
at 36% of the total.

Driven by interest in work and job

search topics, readership among young adults and recent
university graduates has shown steady growth.

Inaddition, the number of new paid subscriptions among
women has increased 3.7-fold in the past 5 years, reaching
73,000 new subscriptions during this period.
Payment processes on our iPhone and other smartphone
apps were greatly simplified and contributed to greater
ease of subscription sign-up and usage.

The PC desktop

screen design was updated to provide easier operation
and better display of photos and other images.

The total

number of registered users, including unpaid registrations,came to more than 4.7 million last year.
In the content domain Nikkei Online has deployed thebest practices of the digital era such as data journalism

the utilization of sophisticated data

analysis in support of online reporting, and visual data - the varied expression of key points inthe news using sophisticated digital graphics.

These are parts of our ongoing efforts topresent readers with valuable insights in formats that are useful and easy to grasp.
Nikkei was awarded the 2019 Japan Newspaper Publishers & Editors Association Award for ourseries titled Data Century, which revealed such problems as the gathering and analysis ofanonymous user data from the internet to the level and extent that specific individuals can beidentified, bringing to light the breadth and critical issues of the digital economy.

Beginning

last April, the feature titled The Chart Speaks revealed the decline of the power of Chinese
foreign currency in the midst of the continuing flow of untraced funds from that country.
Nikkei is also challenging the frontiers of visual display journalism.

The new 2020 series titled

Capitalism in Adversity focused on serious problems facing the world as a whole such as thegrowth of income inequality and widespread environmental destruction, which werepresented in thought-provoking yet enjoyable and easy-to-understand animated format.
We have made major changes to the organizational structure of the editorial bureaus whichdevelop content to reflect the requirements of the digital era.

We have placed managers withthe responsibility of gauging reader interests using the tools of audience engagement basedon real-time user data analysis, and deploying those insights in content production anddisplay.
In late February we strengthened our focused sections on topics such as

Economics andFinance and Business. In late March we will launch a new section titled Learning Money.
Nikkei Veritas and the Nikkei BP monthly magazine Nikkei Money will aggregate content onmoney management and personal finance.

By combining accessible content with ourcommunity and live events initiatives, we aim to provide opportunities for our readers toacquire accurate information over a wide range of topics in household finance and personalinvestment.

About Nikkei

Nikkei Inc. is a world-renowned media brand for Asian news, respected for quality journalism and for being a trusted
provider of business news and information.

Founded as a market news media in Japan in 1876, Nikkei has growninto one of the world s largest media corporations, with 37 foreign editorial bureaus and approximately 1500
journalists worldwide. Nikkei acquired the U. K.-based Financial Times in 2015. Our combined digital and printcirculation totals over 3 million, and we are continually deploying new technologies to increase our readership.
Press Contact:

Public Relations Office, NIKKEI Inc.
pr@nex.nikkei.co.jp