About the Hitachi GroupThe Hitachi Group Identity andSocial Innovation Business
Grounded in the Hitachi Group Identity, we will raise the social, environmental and economic
value we provide to customers and aim to achieve a sustainable society by focusing on ourSocial Innovation Business.
The present world is said to be an era of volatility, uncertainty, complexity and ambiguity (VUCA), in which the future is difficult
to predict. Looking around the world, we can see a wide variety of steadily approaching change that will have an impact on
people's lives, including climate change, resource shortages, demographic changes due to aging and problems related tourbanization.
Since its establishment, Hitachi has operated under the Mission expressed by its founder: “Contribute to society throughthe development of superior, original technology and products.” In accordance with this Mission, we have solved challenges
facing society during each era through the development of social infrastructure technologies while raising people's quality oflife (QoL) and, in recent years, contributing to the achievement of a sustainable society.
Originally set by Hitachi founder Namihei Odaira, the Mission has been carefully passed on to generations of employees andstakeholders throughout the Company's 100-year history. The Values reflect the Hitachi Founding Spirit, which was shapedby the achievements of our company predecessors as they worked hard to fulfill Hitachi's Mission. The Vision has beencreated based on the Mission and Values. It is an expression of what the Hitachi Group aims to become in the future as it
advances to its next stage of growth. The Mission, Values and Vision are made to be shared in a simple concept: HitachiGroup Identity.

Our Social Innovation Business accelerates collaborative creation with customers using the latest digital technologies in a wide range of fields, including socialinfrastructure. It also solves various issues faced by society and customers by taking advantage of the Hitachi Group's business bases; its total solutions, which combine
the operational technology (OT), IT, products and systems it has cultivated over many years; digital solutions such as Lumada; and open innovation achieved throughpartnerships with operators worldwide.

4Hitachi Integrated Report 2019MISSION
In 1910, Hitachi was founded as a mining machinery repair shop in Ibaraki Prefecture, Japan.
At a time when Japan was relying on imported products and technology, Hitachi founder Namihei Odaira formed
a team that chose to rely on a different resource—themselves. With perseverance and enduring passion, the teamcreated, developed, and delivered original products and technologies.
The driving force behind the team was Odaira's noble belief: “Contribute to society through thedevelopment of superior, original technology and products.” This belief was the starting point for the Hitachi Group.
Today, it forms Hitachi’s Mission, which is the overarching concept of the Hitachi Group Identity.

VALUES

Harmony

Sincerity

PioneeringSpirit

The willingness to respect theTo act with a sense of ownership andTo work creatively, using novel

opinions of others and discusshonesty at all times and never pass

approaches to enter new areas. To

matters in a manner that is thoroughthe buck. The spirit to meet society's

always act as a pioneer within ourand frank, but fair and impartial, andexpectations and generate credibility

areas of expertise and to have theonce a conclusion has been reached,for Hitachi.

passion to pursue higher goals
beyond our capabilities.

to cooperate and work together toachieve a common goal.

The power station at the Hitachi mine (1916)
Six years after its establishment, Hitachi employees proudly sit in front of agenerator and a water turbine installed at the power station of the Hitachi mine.
From this photo, we can distinctly feel their senses of accomplishment andfulfillment, as well as their hopes for the future.
However, shortly after the station started operating, the generator broke down
due to defective parts, which had a serious impact on the operation of themine, leading our founder, Namihei Odaira, to prepare an unofficial resignation.
The employees worked tirelessly to restore the generator and investigate thecause of the breakdown. In addition to problems involving the generator, ouremployees faced difficult issues every time they set about making products.
They raised quality, cultivated technology and gained trust through their
devoted and resolute work on solving each and every one of these issues.
These efforts crystallized into Hitachi's Founding Spirit, which remains alive
and well to this very day.

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