Case Study

CorelDRAW ® Drives Professional
Graphics on the NASCAR Racing Circuit
Overview
Name: David Coomer
Company: Coomer Media Group
Location: Lexington, Kentucky
Industry: Screenprinting and Advertising
Product: CorelDRAW® Graphics Suite“CorelDRAW provided immediate results. The programprovides a seamless, one-stop solution.” – David Coomer
David Coomer, owner of Coomer Media Group, has spentyears building the success of his company. Based inLexington, Kentucky, his business has conquered thehairpin turns presented by the highly competitive screenprinting and advertising market, and grown into anaward-winning design and production firm. Coomer
Media Group (www.coomer.org) has created graphics andadvertising campaigns for a wide variety of projects
including custom automotive artwork for the NASCAR
racing circuit. The company's software of choice isCorelDRAW® Graphics Suite.

Coomer Media's NASCAR gigs tend to have one thing incommon—tight deadlines. David's team was given 48
hours to create a truck design for Timber Wolf. Relying onCorelDRAW Graphics Suite, they revved up a design,sought and obtained approvals, and produced andinstalled the custom decals, making their deadline in record
speed. But the amazing results they delivered to thecustomer weren't their only reward. The Timber Wolf truck
not only made a big impression on the track, but also went
on to win an ADDY award from the American Advertising
Federation in 2006.
"Using CorelDRAW, we quickly came up with several
designs for the Timber Wolf truck," David says. "We didn't
need to factor in extra time to render the images. Once thedesigns were complete, the proofs were available instantly
and we quickly sent them to the plotters and cutters.
CorelDRAW provided immediate results. The programprovides a seamless, one-stop solution."

Fast Designs for NASCARDavid's crew relied on CorelDRAW Graphics Suite as anintegrated element of their design process. "First, we tookdetailed measurements of the vehicle and profile photos.
Then, we recreated the car as a mathematically precise
model in CorelDRAW. Each dimension in the model had tobe exact to the vehicle to ensure the decals would fit
perfectly and not need to be re-cut during installation.
Then, when the model was complete, we began thecreative process.”
Logos and images for NASCAR vehicles need to be realistic
and eye-catching. David says CorelDRAW helps themensure a precise fit and colors, while creating photo-quality
images. "The key to making a great car is creating the most
realistic image. Our award-winning design required theplacement of logos as well as a central image of the wolf.
We used the easy-to-use tools in CorelDRAW to meet ourgoals, resulting in a very sophisticated product for theclient. The software's Perspective, Distort, and Gradienttools were critical in helping us realize our vision."
When working under tight time constraints, David believes
this powerful graphics suite is key to making the magic
happen. "Our team knows that when we work withCorelDRAW we aren't going to spend a lot of time fiddlingwith commands and finding the right function. The tools
we need are easy to find and so flexible that we're able toproduce high-quality content in a limited amount of time.
With the integrated features in CorelDRAW Graphics
Suite—like Corel® PowerTRACE™ and previewing

Case Study

overprints—we're able to get even more done, faster thanever before. The results are impressive and clients arealways satisfied."
For clients like Timber Wolf, the logos and images aren't
only used for NASCAR vehicles, but as part of a larger
promotional effort. "It's not just the design of the car wethink about. We create graphics that work for TV,
merchandise and a variety of NASCAR-related products.
The themes we create are more than just a logo.”
The Tools For Success
The team at Coomer Media Group leveraged CorelDRAW
Graphics Suite and their screen-printing expertise as a key
differentiator when tackling NASCAR projects. Their successon the motor sport track has enabled David's design team
to explore other creative projects, including work formarketing departments, as well as print and TV advertising.
"When we started the shop, the team learned as many
programs as possible to expand our options. The staff hereis capable of 3D rendering, film editing, vector graphics—
the whole range of advertising needs. Corel products are
the real heart and soul for our high-resolution and quality
graphics. We depend on CorelDRAW to conceptualize andexecute the majority of our work."
Coomer Media Group's reputation depends on the qualityof its products and the speed at which the team works.
When introducing a new member to the staff, David neverworries about a learning curve slowing them down.
"Everyone can use CorelDRAW Graphics Suite. After only
one day, a new employee can start creating impressive
work with this software.”
To learn more about CorelDRAW Graphics Suite,
visit www.corel.com/coreldraw© 2009 Corel Corporation. All rights reserved 9/09 JB#2434-09

United Kingdom