CITA HATI HIGH SCHOOL(SUBLIME) - BUSINESS PLAN

TechnologyCapsule

Executive Summary

Generator
In this modern world we havevarious type of gadgets which
requires energy to operate. The most popular store of energy
currently used are batteries. A lot of manufacturers worldwide
are competing to make a more efficient battery. However
batteries are still too expensive, their resource constrained,
and they contain chemicals that are harmful for theenvironment. Batteries operate by dissolving, reacting, andthen replating. Batteries degrade too rapidly causing it to beunsustainable and not eco-friendly. Our company proudly
present SUBLIME CAPSULE an alternative of energy storing
using compressed air. The compressed air energy can beconverted to kinetic energy to power appliances like a fan,clock, drill, and we also offer another product, SUBLIME
GENERATOR, to convert the kinetic energy to electricity so you
can charge your gadgets.
Product Description
The Sublime product comes in 2 forms, the Sublime Capsuleand the Sublime Generator. They complement each other.
The Sublime Capsule is used to store compressed air at 4000
psi. The capsule will be covered with 2 layers, with a vacuumin the middle to reduce heat loss. There will also be anindicator to indicate the amount of air left. The capsule will bein the shape of a cylinder because it is, geometrically, the mostefficient way to store the compressed air. It will have diameterof 5 cm and a height of 15 cm. It also has a moveable layer
inside the capsule to keep the pressure high. The inner layer
will be made of hi-grade aluminum to withstand the highpressure. The outer layer will be made of carbon fiber.
Between the two layers will be vacuum. The capsule can bedirectly connected to kinematic devices to power it, without
the use of the generator.
The Sublime Generator is not necessarily a generator, rather aconverter. It can be connected to the capsule to convert theair to the electricity. It contains a dynamo that is going torotate when passed with the compressed air and generate 5 V
DCelectricity
usingelectromagnetic
induction.

Operations
The development of this product will be handled by theinnovation team located in Jakarta. Our innovation teamconsists of people with expertise in creativity and technology.
Outsourcing production in China, where production costs andlabor costs are cheap and pace of production are faster than inother countries. By moving all of the production to China, wecould achieve in selling our products at a much lower pricerate.
The Market
The target consumers for our product are for people in remoteareas that couldn’t enjoy the usual power source such as
electricity that we usually get from the government. Whiletargeting the gadget users which uses massive battery
consumption. By targeting people that uses high amount ofenergy we can alter their lifestyle with green energy source inmind.
In the near future, we will expand our product to be sold inareas with the most electricity uses, i.e. in developed countries
such as U.S.A and Europe where smartphone activities are thelargest and electricity consumption are the utmost.
Advertising
Our business will be headquartered in Jakarta, since Jakarta is
the capital city and the center of Indonesia’s economy. We will
also have branch offices in Surabaya and Bali, each
representing capital of the province in east and west. We willplace qualified staffs in each branch offices to produce thefinest result and satisfy the customer.
The advertising strategy will be done in influencing media suchas Youtube, TV Ads and Google Ads. This will allow us toadvertise to targeted audience. By extending the range ofpromotion, we can reach consumers from every aspect andobtain greater customer base. To advertise we will also donateand implement our system to a village to grab the media’s
attention and put our product quality on to test, so that ourcompany can be trusted by consumers. Our advertisingstrategy will focus on the “Green” effects of our products andin today’s age, this will differentiate our product from the restand can help the product sell.
Financial Data
This financial plan is composed of a 4 – year profit and loss
projection. We believe that this financial plan can give us apretty accurate of this company’s financial futureThis company’s initial main source of finance will come frombank loans and retained profit. Most of the revenue from thefirst 3 years will be allocated for the product development andmarketing, which caused Sublime to be less profitable.
SWOT Analysis
Strength – The strength of our business is that our product has
indefinite amount of lifespan, mostly since it is refueled using
renewable resources, which is air. Our strength also relies on
how eco-friendly it is, it doesn’t leave harmful wastes to theenvironment.
Weakness – Since the product which we developed is new, it’s
obvious that its current status is still inefficient, as it is lesspowerful and has less energy capacity than batteries. This
tradeoff between durability and effectivity could be a problem
for our product to be sold in the market, but we will keep on
developing to increase the effectiveness of Sublime capsule.
Opportunity – Since batteries leave out physical and chemical
waste to the environment, it could be more ethical and moreprobable for consumers to pick our product, as it is reusable
and more eco-friendly.
Threats – With the recent developments of advanced
technologies, our product could potentially serve little to no
use to the users. Mainly referring to a longer gadget battery
life, it could substitute the use of external power source.
Conclusion
The SUBLIME system is the best solution to eliminate all theproblems we have in the standard battery. With theimplementation of this system world-wide there will be no
problem regarding depletion of resources and usage of toxic
chemicals.