PRADA spa

PRESS RELEASETHE GROUP APPROVES ITS 2011 ANNUAL REPORTANOTHER YEAR OF DOUBLE DIGIT GROWTH

Consolidated net revenues of Euro 2,555.6 million, +24.9%
EBITDA of Euro 759.3 million, +41.7%
EBIT of Euro 628.9 million, +50.3%
Net income of Euro 431.9 million, +72.2%
A return to a positive net financial position of Euro 15.8 million
Further retail network expansion with 75 new DOS opened during the year
388 DOS at January 31, 2012

March 29, 2012 – The Prada Spa Board of Directors met today at the company premisesin Terranuova Bracciolini and approved the separate financial statements of Prada Spa
and the consolidated financial statements for the year ended January 31, 2012.
In 2011, the PRADA Group successfully pursued its strategy of growth on the global luxury
goods market.

For the second consecutive year, by combining an ongoing search forstylistic quality and innovation, the international expansion of its retail network andconstant attention to efficiency, the Group achieved one of the highest growth in the sector
and a further, significant improvement in profitability.
Consolidated net revenues totaled Euro 2,555.6 million, a 24.9% increase (+26.4% atconstant exchange rates) on the Euro 2,046.7 million reported in 2010.
EBITDA amounted to Euro 759.3 million, a 41.7% increase on 2010, and represented
29.7% of net revenues.
EBIT amounted to Euro 628.9 million, a 50.3% increase on prior year, and represented
24.6% of net revenues.
Net income increased by 72.2% from Euro 250.8 million in 2010 to Euro 431.9 million
this year and represented 16.9% of consolidated net revenues.

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Cash flows from the share capital increase from the IPO and, above all, the high level ofoperating cash flow enabled the Group to finance its capital investment during the yearand achieve a positive net financial position of Euro 15.8 million at January 31, 2012.
Earnings per share rose from Euro 0.10 to Euro 0.17 per share.
The Board proposes payment of a dividend of Euro 0.05 per share. This proposal will be
subject for approval to the Annual General Meeting to be convened on May 22, 2012 inHong Kong.
Analysis of Revenues

Distribution Channels
In line with Group strategy, sales growth has been driven by the retail channel where a
37.6% increase on 2010 (+39.2% at constant exchange rates) was achieved thanks to newly
opened DOS and like for like growth.
Like-for-like growth of 23% was recorded in 2011, in excess of +20% for the second
consecutive year.
The retail channel now contributes 77.9% of the Group’s net revenues, a significant
increase on the 70.8% contributed in prior year.
Coherently with the selective strategy now followed by the Group for some years, thewholesale channel contracted by 5.2% while contributing 22.1% of consolidated netrevenues.

MarketsAll regions performed well with an increasingly important role played by the Asia Pacificmarket which was once again the leading market, both in absolute terms and for growth:
it generated net revenues of Euro 873 million (+42.2% compared to 2010 and +45.1% atconstant exchange rates) while its contribution towards consolidated net revenues rosefrom 30.4% to 34.6%. Net sales in the Asia Pacific area were almost entirely generated by
the retail network which included 115 DOS at January 31, 2012. 8 of the 18 new DOS
opened by the Group in the Asia Pacific area are located in China.

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The other markets also enjoyed strong rates of growth: Europe +16.8%, the United States+20.2% (+26.1% at constant exchange rates) and Japan which confirmed itself a solid
market with 16.2% growth (+ 11.9% at constant exchange rates).

Brands and products
Growth was driven mainly by Prada and Miu Miu which both enjoyed growth of around25%.
All product categories contributed towards the Group’s net revenue growth. Leather goods(+40.7%) now account for more than 56% of consolidated sales while clothing andfootwear (+6% and +11.3%, respectively) confirm the Group’s ability to lead the way in all
soft luxury goods categories.
Strategy
During the year, the Group continued to expand its network of Directly Operated Stores(DOS), increasing its presence both in high growth markets for the luxury goods industry
and in more mature markets not yet fully covered by the retail network.
The Group opened 75 new DOS in 2011 and refurbished and extended existing stores.
The new stores were opened across 17 different countries, including Russia and theUnited Arab Emirates where the Group did not have a direct presence. At January 31,
2012, the retail network included a total of 388 DOS.
Prada’s remains committed to art in its various forms of expression, as a means ofinteracting with society as a whole, and this is reflected in the identity of the Groupbrands.

The agreement with the Conseil Economique, Social et Environnemental,

allowing the Palais d’Iéna in Paris to host Miu Miu fashion shows, is in keeping with thisspirit as was the “24 hour Museum” event held there with Francesco Vezzoli.
The Group has also confirmed its strong relationship with Fondazione Prada which
inaugurated Ca’ Corner della Regina, an historic building on the Grand Canal in Venice,as its new exhibition venue in 2011.

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On a different note but very important in terms of communications and increasing brandawareness, the Group will once again support “Luna Rossa” in its challenge for the 34th
edition of the America’s Cup to be held in San Francisco, California in 2013.
Patrizio Bertelli, Chief Executive Officer of Prada Spa, is extremely satisfied with theresults achieved and commented “Our Group enjoyed its best ever year, an important

phase that saw the successful listing of Prada Spa shares on the Hong Kong Stock
Exchange. In recent years, we have focused on our brands and on developing the retail
network, pursuing a strategy that has enabled us to cope well during difficult times for themarket while also making the most of the best opportunities available at times of growth.
What has been achieved so far with drive and commitment will form the basis for further
growth in future. We will aim to consolidate the Group’s position as a leading luxury
goods business on all international markets and will continue to draw on innovation,
quality and respect for tradition.”

For further information:

Prada spa
Luca Grassis+39 02 55028933
luca.grassis@prada.com

PRADA Group
The PRADA Group – HKSE Code: 1913 - is amongst the world's leaders in the luxury market, and it operates
through its Prada, Miu Miu, Church’s and Car Shoe brands in the production and marketing of high-quality
bags, leather goods, footwear, ready-to-wear, and accessories. The Group is also active, through licensing
agreements, in eyewear, fragrances and mobile phones. Its products are sold in 70 countries worldwide
through 388 directly operated stores (DOSs) as of January 31st, 2012, and a select network of luxury
department stores, multi-brand stores and franchisees.