Nikkei Redesigns Flagship English
Publication with Launch of ⒤Nikkei Asia⒥TOKYO ⒝ Nikkei Inc. announced on Tuesday that its flagship English language publication,
Nikkei Asian Review, will change its name to Nikkei Asia on September 30th, 2020. In addition
to the name change, Nikkei Asia will introduce a new logo and slogan, ⒤The Voice of the AsianCentury.⒥Following its transition into a digital-first news organization in 2017, Nikkei Asian Review has
seen strong growth in subscriptions and readership. Working with editors and tech consultantsfrom the Financial Times, Nikkei Asian Review established itself as a must-read source of news,
information and opinion for businesspeople in Asia and beyond, spanning more than 160
countries and regions.
Nikkei Asia will expand on these achievements with the official introduction of its newly
developed news app and an expansion of its editorial team in fast-growing markets such as Ho
Chi Minh City and Mumbai. Along with these initiatives, Nikkei Asia will move further intoevents, starting with a series of Webinars in October to discuss topics such as ⒤The AsianCentury⒥ and ⒤The U.S.-China Conflict.⒥About the Brand Redesign
With the new branding, Nikkei Asia aims to position itself as the leading English-language
publication covering Asian business, economics, politics and culture. The new name reflects
Nikkei Asia⒢s position as a digital, forward-looking, 24-hour news organization.
The new slogan, ⒤The Voice of the Asian Century,⒥ expresses Nikkei Asia⒢s passion anddetermination to serve as Asia⒢s envoy to the world.

Campaigns
To promote the experience of the new and improved Nikkei Asia to readers, the publication will
run an Open Day campaign throughout September 30th that will allow non-paying members
free access to all articles on the site, which remains https://asia.nikkei.com/.

Furthermore, new subscribers who join between September 30th and October 31st will receive
an offer for a 3-month digital plan at just $9, a huge discount from the usual price of $41.99.

Nikkei Asia⒢s Strengths and Accolades
Nikkei Asia stands out from its peers with its uniquely Asian perspective. As an independent
media outlet, Nikkei Asia is not under the influence of any government or politicalorganization, allowing its reporting to be free of any bias and or agenda. Nikkei Asia boasts adedicated staff of more than 100 reporters, editors and designers working in English, while also
benefitting from the full support of Nikkei's 1400-strong network of journalists around theworld.
At the Society of Publishers in Asia (SOPA) Awards 2020, Nikkei Asia won awards for excellencein four categories, including for scoop and explanatory reporting. The publication also won thetop awards for magazine design and arts and culture coverage.

Collaboration with the Financial Times
The partnership between the FT and Nikkei has contributed to the success of Nikkei⒢sexpansion into English reporting. Since Nikkei Group acquired the FT in 2015, Nikkei⒢s editorial
team has leveraged the expertise of FT editors and reporters. FT engineers have contributed
greatly to Nikkei⒢s system development team. Following the FT⒢s ⒤Digital First⒥ strategy, Nikkei
has made significant strides in digital enhancement, producing an improved online experience
with a myriad of dedicated applications.
Motohiro Matsumoto, Managing Director of Nikkei Inc. and Publisher of Nikkei Asia, said: ⒤AsNikkei pursues its growth strategy of globalization and digitalization, reporting on dynamic
business and economic trends in Asia -- a global growth center -- is paramount. We wish toencourage our readers to ⒡Ask Nikkei anything about Asia⒢ and we will continue to work hardand move forward to fulfil this ambition.⒥Shigesaburo Okumura, Editor-in-Chief for Nikkei Asia, said: "⒡If we want things to stay as theyare, things will have to change,⒢ wrote Giuseppe Tomasi di Lampedusa in his classic novel, TheLeopard. Our mission to bring the voices and heartbeats of Asia⒢s vibrant economies hasremained unchanged since its inception, but we recognize that we have to liberate ourselvesfrom the word ⒡Review⒢ in order to fulfil this mission in changing times. Digitalization will serveas an indispensable tool for the new and improved Nikkei Asia as we aim to serve withenhanced speed and foresight as a news medium.⒥Christopher Grimes, Executive Editor for Nikkei Asia, said: ⒤Even during a tumultuous period inthe media industry, Nikkei has been unwavering in its commitment to investing in quality
journalism. Nikkei Asia team -- a diverse, energetic and talented group of reporters, editors anddesigners -- is a testament to that commitment.⒥Find out more: http://s.nikkei.com/nikkeiasia
Opens from September 30th JST

About Nikkei
Nikkei is a world-renowned media brand for Asian news, respected for quality journalism and for being atrusted provider of business news and information. Founded as a market news provider in Japan in 1876,
Nikkei has grown into one of the world⒢s largest media corporations, with 36 foreign editorial bureaus andapproximately 1,500 journalists worldwide. Nikkei acquired the Financial Times in 2015.

Contact
Public Relations Office, Nikkei Inc.
pr@nex.nikkei.co.jp