Japan’s Mid- and Long-Term
Mobility Vision &Cooperation between Europe and Japan
Shinichiro OKA
Japan Automobile Manufacturers AssociationEuropean Office
28 May 2018

Contents
1. JAMA Profile & Member Activities

2. Japan’s Mid- and Long-Term Mobility Vision
3. Cooperation between Europe and Japan

1

Contents
1. JAMA Profile & Member Activities

2. Japan’s Mid- and Long-Term Mobility Vision
3. Cooperation between Europe and Japan

2

JAMA Profile & Member Activities

JAMA Profile◼ Established on 3 April 1967.

◼ JAMA (Japan Automobile Manufacturers Association, Inc.) is a nonprofit industry association comprising Japan’s 14 manufacturers ofpassenger cars, trucks, buses and motorcycles.
◼ Its objective is to promote the sound development of the automobile
industry and contribute to social and economic welfare.
◼ Its 14 member companies are:Friend of JAMA: General Motors Japan, Ltd.

3

JAMA Profile & Member Activities

Historical Development of Japan’s Automobile Industry

4

JAMA Profile & Member Activities

Vehicle Production in Japan
12,000,000 11,596,327 11,575,644

10,000,000

9,943,077

9,628,875

9,630,181 9,774,665

9,278,321 9,204,702

9,690,674

8,398,630
7,934,057

8,000,000

Total

6,000,000

BusTruck

4,000,000PC

2,000,0000

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Source: JAMA

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JAMA Profile & Member Activities

Vehicle Sales in Japan

6

JAMA Profile & Member Activities

Characteristics of Japan’s Market◼ In 2017 next-generation vehicles accounted for more than 35% of new passenger car registrations.

Units

Note: “Hybrid Vehicles” includes hybrid minicars as of 2017.

Source: Japan Automobile Manufacturers Association7

JAMA Profile & Member Activities

Contributions in the EU◼ We are working towards the goal of comprehensively sustainable mobility
through contributions to social and economic welfare in Europe.

(As of December 2016)8

Contents
1. JAMA Profile & Member Activities

2. Japan’s Mid- and Long-Term Mobility Vision
3. Cooperation between Europe and Japan9

Mobility to date

Mobility has brought PLEASURE to our lives.

FartherMore funFasterMore comfortable

More convenient

SaferCleaner

10Societal trends impacting mobility

Now is the time to move on mobility’s future.
Aging society

E-commerce

Urbanization

Big data

Climate change

IoT

Resources/Energy issues

Societal trends mean thatroad transport isfacing a major transition.

…

…

As society is at an inflection point,
new technologies and services are emerging.

AI11

JAMA’s approach

We will continue to bring enjoyment and convenience todaily life through advances in mobility.

（Safe and secure）

Reduce burden on
the environment（Sustainable）

Improve efficiencyof travel（Quick and convenient）

Ensure freedom oftravel（Anytime, anywhere）

Create emotionalvalue（Fun and comfortable）

Transport
infrastructure,collision safety,
preventive safety …
Low emissions,higher fuel efficiency,
recycling…
Car navigation,
expressways,
ITS…
Private cars,
truck logistics,
on-demand transport…
Driving,
motorcycle touring,self-expression…

Aim for exponential growth of mobility

Improve safety

Pursuing an affluent, mobile society…
… 20XX
To date …
2020
2030

Lay the foundation of future mobility(Tokyo Olympics & Paralympics legacy)

Universal missions ofmobility

NO traffic
accidents
NO environmental
burdenNO time-wastingon travel
Mobility availability for
ANYONE/ANYTHING

MAXIMUMenjoyment
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Japan hit by global megatrends ahead of other countries

Future mobility solutions developed in Japan, a “frontierof social issues,” will contribute to solving global issues.
Global trends

Aging societyJP
More challenging
environment thanother countries

32%

USCN% of population over 65 in 2030 (estimate)1>>

Urbanization
Societal issues resulting fromoverpopulation (trafficcongestion, air pollution…)

DE

20%

27%

16%

Urbanization rate in 2030 (estimate)2

73%

>>

61%

22%

45%

Annual greenhouse gas emissions per person in 2030 (estimate)3

Climate change
Energysustainability
Energy saving,
renewable energy

8.7t

<<14t

9.2t

25t

Energy self-sufficiency rate in 20304

24%(2014: 6%)82%<< (2014:79%)

45%―(2014: 33%)(2014: 82%)

1: Proportion of people aged 65 or over in the total population. 2: In “World Urbanization Prospects 2014” (UN), settlements with a population of 0.3 million or more are defined as cities.
3: Each country’s greenhouse gas emissions target value in 2030 included in the Paris Agreement (US: Annualized 2025 target value) is divided by EIU’s population estimate in each country in 2030.
4: Japan: Based on gov’t target for 2030; US: Based on predictive value of EIA (Energy Information Administration); DE: Based on gov’t target for 2050.

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Future society in Japan

Japanese values, lifestyles will undergo further change.

Keywords defining future society in JapanLong life

A higher proportion of the population will be senior citizens, both active
and socially vulnerable.
✓Share of population over 65: 27% (2016) → 32% (2030)

Lifestyle and consumption will be more efficient, better value.

Lean

✓✓

Acceptability of sharing goods with others: 33% (people currently in 40s-50s)→ 39% (people in 40s-50s in 2030)
Market size: 28.5B yen (2016) → 60B yen (2020)

Numbers of foreign residents and inbound tourists will increase.

GlobalSmartDigital✓✓

Foreign workers: 1.05M (2016) → 4.68M (2030)
Foreign tourists: 24.0M (2016) → 60.0M (2030)

Energy generation and consumption will become more efficient andcleaner.
✓

Renewable energy share: 12% (2014) → 22-24% (2030)

People will become more familiar with always-available, convenient“connected” lifestyles and consumption.
✓✓

Ratio of digital-native population*: 14% (2015) → 27% (2030)
EC market size: 12.6T yen (2014) → 25.6T yen (2021)*Defined as population born after 1999, when mobile phones with Internet connection were launched in Japan.

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Future land usage and transport systems in Japan

Land usage and transport systems vary from area to area.

Metropolitanareas- Further development of mega agglomerations- Highly urbanized environments with multimodaltransport systems

29% 2% 31%

Other

Motorcycle

Car◼ Expanding megacities

BusRailRates of use oftransport means in 201516% 22%◼ Provincial hubs, where urban functions areconcentrated

Provincial
hubs andrural areas- The concentration of urban functions will accelerate toprovide efficient public services in spite of population
declines and reduced financial circumstances.
- Car-oriented, with public transport developed tocertain levels as well◼ Smaller towns and rural villages, located outside
or well beyond provincial cities- Around provincial hubs undergoing urban function
concentration, sparsely populated areas remain.
- Car-oriented, with extremely limited transport options

3%

59%

16% 18%

4%

1%

10%

80%
3%

5%

0%
Note: Metropolitan areas: Three mega agglomerations that were the targets of MLIT’s “Nationwide Person-Trip Survey”; Provincial hubs: Local urban areas excluding hilly and mountainous areas;
Rural areas: Hilly and mountainous areas.

100%15

Priority issues for future mobility

Mobility issues will arise as a result of changes in society,land usage, and transportation availability.
Universal missions ofmobility

Future changes in Japan

Priority mobility issues
in the future

Improve safety

Safe and secure travel for everyone

Reduce burden on
the environment

Further reduction of the environmental
burdenReduction of travel time

Improve efficiencyof travel

Changes insociety✓Long life

Ensure freedom oftravel

Changes inland usage& trans.
systems(congestion mitigation)

Efficient
travelEffective use of travel time
Enhancement of sharedmobility/public transport✓Lean✓Metropolitanareas✓Global✓Provincial/rural areas

Improvements in logistics efficiency✓Smart• Provincial hubs

✓Digital• Smaller towns
and ruralvillages

Geographical factors
Solutions to (underpopulated area, etc.)
travellimitations Ability factors(physical difficulties, etc.)

Smooth travel even for non-JapanesepeopleCreate emotional
value

Response to increasingly diverse values
16Potential of mobility by 2030

Continued enjoyment and convenience in mobility,with 2030 as the milestone
Priority mobility issues
in the future
Safe and secure travel foreveryone
Further reduction of theenvironmental burden
Reduction in travel
time

2030

20XX

✓ From controlling human errors to moreadvanced risk prediction✓ Improve not only driving performance, but also
environmental performance over lifecycle✓ Achieve smooth traffic flow, in addition toproviding traffic information

Go beyond the limits ofNO traffic
accidents

human ability

with technology

NOenvironmentalburden

Efficient Effective use of travel ✓ From comfortable driving to comfortable- ITS/Automated driving
and useful ways of using travel time
travel time
- Electrification✓ Multiple forms of transport in addition toEnhancement of- Connectivity
shared mobility /sharing
NO timepublic transportation
wastingon✓ From reduction of drivers’ workload
Improvements in logistics
travelto needing less personnel
efficiency✓ Improve the transport efficiency of the whole
Provide solutions
logistics network, instead of each part
Mobility availability
beyond hardware improvements
Solutions Geographical factorsfor✓ Provide sustainable transportation- Services as well as products
to travel
ANYONE/for people/areas facing practical travel
limitations Ability factors
ANYTHING- Expanded mobility options
limitations
Smooth travel even for nonJapanese people✓ Universal transport regardless of language
ability

Response to increasingly
diverse values✓ Propose attractive products/services tailored to individual lifestyles

MAXIMUMenjoyment17

An ecosystem for achieving 2030 mobility goals

An intra-industry collaborative approach, also involving
external stakeholders, to building future mobility
People/Society✓ Co-creation of the new mobile society

Industry

Passengers

Logistics✓ Personnel-reduction
technology✓ Logistics information platform✓ Next-generation✓ Access to multimodal,
connected informationand services

Recycling✓ Battery and FC recycling

Automobiles

ITS/AutomatedElectrification ✓ Innovative battery Batteries/
Road traffic transport infrastructure driving
and hydrogen
infrastructure ✓ Big data on transportation Areas of competition
FC systems✓ HD and dynamic maps
✓ AI

Collaboration
Connectivity
areas

Information & ✓ Next-generation
communication communication network
technology/ ✓ Cyber security✓ Standardization ofSemiinformation OS
conductors✓ Insurance systemcovering automateddriving

Insurancetechnology✓ Production and management of eco-friendlyenergies (renewable energy, V2H/V2G)✓ Spread of next-generation charging andhydrogen infrastructure

Energy✓ Advanced research on critical topics✓ Development of relevant laws & regulations/standards;
Global standardization activities

AcademiaGovernment18

2020 Olympics and Paralympics legacy

A post-2020 legacy to serve as a stepping stone inachieving future mobility

ITS/Automated driving
Electrification

Connectivity

Assess the benefits and accuracy ofdynamic maps

2020

2030

Olympic & Paralympic Showcase

Aim for exponential development of mobility(based on legacy use)

Collaborative industry/academia/government
projects until 2020

Showcase automated bus(Haneda Airport)

Assess the effects of ITS/automation in
reducing pedestrian accidents

Showcase automated driving onexpressways(Haneda→Tokyo Waterfront City)

Test next-generationtransportation systems in real-world
conditions
・・・

Use and popularize
renewable energy
Establish an innovative energy
management system
Develop innovative storage battery
technology
・・・・・・

Demonstration of Level-4
automated driving on a regularroad(Tokyo Waterfront City)

2020 Legacy(foundation of future mobility)◼ Development of ◼ Wider public
infrastructure
acceptance◼ Development of ◼ Accumulated technology
legislationand know-how

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Envisioning mobility in Japan in 2030

Exponential development in mobility systems by 2030

A world where everyone feels safe and secure

A world filled with smiles and greenery

A world where vehicles, people, and goods
circulate freely

A world where mobile society brings
enjoyment to people

ENG: https://www.youtube.com/watch?v=Ac171uqx9C8

JPN: http://www.jama.or.jp/tokyo2020/innovation/vision/

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Contents
1. JAMA Profile & Member Activities

2. Japan’s Mid- and Long-Term Mobility Vision
3. Cooperation between Europe and Japan21

Cooperation between Europe and Japan

Earliest implementation of the EU-Japan EPA◼ EU and Japan are principal partners who share the same values in thepromotion of human rights, democracy, and the rule of law.
◼ The EPA will create a huge economic zone, with 600 million people andapproximately 30 percent of world GDP.

- REQUEST THE EARLIEST ENACTMENT !

◼ Improvements will be made in market access and rules (esp. regulatory
cooperation).

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Cooperation between Europe and Japan

Cooperation at Industry Level◼ ACEA-JAMA Consultation Meetings• 18 bilateral talks have been held since the 1990s.
• ACEA and JAMA have been working together on many issues of- REQUESTTHE EARLIEST ENACTMENT !
common interest.

◼ VDA-JAMA Technical Exchange Meetings• 2 meetings have been held since 2015; the 3rd to be held in July
@ Tokyo• Topics: Standardization, Automated driving, Electric vehicles,Hydrogen (FCVs, infrastructure etc.), Data access & Data security

23

Cooperation between Europe and Japan

Regulatory cooperation◼ EU-Japan EPA will facilitate harmonization of regulations/mutual recognition of certification under 1958 Agreement/UN-R

UN-R

FMVSS

GB
UN-R

BS

ASEAN
MRAUN-R

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Cooperation between Europe and Japan

Regulatory cooperation◼ International Whole Vehicle Type Approval (IWVTA)
Automobile
manufacturer

Individual component/system type approvalMarket A

International WholeVehicle Type ApprovalMarket B
Market C

Market D25

Cooperation between Europe and Japan

Beyond the Motor & Beyond Borders
People/Society✓ Co-creation of the new mobile society

Industry

Passengers

Logistics✓ Personnel-reduction
technology✓ Logistics information platform✓ Next-generation✓ Access to multimodal,
connected informationand services

Recycling✓ Battery and FC recycling

Automobiles

ITS/AutomatedElectrification ✓ Innovative battery Batteries/
Road traffic transport infrastructure driving
and hydrogen
infrastructure ✓ Big data on transportation Areas of competition
FC systems✓ HD and dynamic maps
✓ AI

Collaboration
Connectivity
areas

Information & ✓ Next-generation
communication communication network
technology/ ✓ Cyber security✓ Standardization ofSemiinformation OSconductors✓ Insurance systemcovering automateddriving

Insurancetechnology✓ Production and management of eco-friendly
energies (renewable energy, V2H/V2G)✓ Spread of next-generation charging andhydrogen infrastructure

Energy✓ Advanced research on critical topics✓ Development of relevant laws & regulations/standards;
Global standardization activities

Academia

Government26

Danke schön!
Thank you very much!
ありがとうございました。

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