Hitachi Group
Identity

Hitachi Group Identity
Originally set by Hitachi founder Namihei Odaira, the Mission has been carefully passed on to generations ofemployees and stakeholders throughout the company’s 100-year history. The Values reflect the Hitachi Founding
Spirit, which was shaped by the achievements of our company predecessors as they worked hard to fulfill Hitachi’sMission. The Vision has been created based on the Mission and Values. It is an expression of what the Hitachi Groupaims to become in the future as it advances to its next stage of growth. The Mission, Values, and Vision are made to
be shared in a simple concept: Hitachi Group Identity.

The more than century-long history of Hitachi since its founding is built atop the Mission expressedby founder Namihei Odaira— “Contribute to society through the development of superior, originaltechnology and products.” Based on continually honing its proprietary technologies, Hitachi hassought to fulfill this Mission by providing products and services that address societal issues as
they have changed over time.
Hitachi’s philosophy of contributing to society and helping efforts to address societal issues isfully aligned with the Sustainable Development Goals (SDGs) adopted by the United Nations andthe Society 5.0* concept promoted by the Japanese government. Today and for the future, Hitachi
aims through its wide-ranging business activities to resolve the issues of its customers and society
in the quest to build a more dynamic world.
* Society 5.0 expresses a new idea of society and related efforts to achieve this, as advocated by the Japanese government. The aim is to develop the economy while
addressing societal issues by deploying AI, IoT, robots and other forms of advanced science and technology to make use of various data creating an affluent,human-centered society. The name refers to the evolution of a fifth form of society, continuing from the hunter-gatherer, agrarian, industrial, and information societies.

MISSION
In 1910, Hitachi was founded as a mining machinery
repair shop in Ibaraki Prefecture, Japan.
At a time when Japan was relying on imported products
and technology, Hitachi founder Namihei Odaira formed
a team that chose to rely on a different resource—themselves. With perseverance and enduring passion,
the team created, developed, and delivered original
products and technologies.
The driving force behind the team was Odaira’s
noble belief: “Contribute to society through thedevelopment of superior, original technology
and products.” This belief was the starting point for theHitachi Group. Today, it forms Hitachi’s Mission, which is
the overarching concept of the Hitachi Group Identity.

VALUES

Hitachi Founding Spirit

Harmony
The willingness to respect the opinions of others anddiscuss matters in a manner that is thorough and frank,
but fair and impartial, and once a conclusion has beenreached, to cooperate and work together to achieve acommon goal.

Sincerity
To act with a sense of ownership and honesty at all
times and never pass the buck.
The spirit to meet society’s expectations and generatecredibility for Hitachi.

Pioneering Spirit

Hitachi Founder, Namihei Odaira

Repair shop when Hitachi was founded

The power station at the Hitachi mine (1916)

To work creatively, using novel approaches to enter
new areas.
To always act as a pioneer within our areas of expertiseand to have the passion to pursue higher goals beyond
our capabilities.
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