STEAM integrated in regional inbound～For attracting many foreigners to Shimanami Kaido～
No.2746

Ehime University Senior High School

Introduction
The number of foreigners visiting Japan are increasing
rapidly. The largest problem is a language barrier.
To make Japan more comfortable place also forforeigners, I researched Shimanami Kaido inbound.
1)

Kokoro Nuno

https://www.city.onomichi.hiroshima.jp/site/onomichikanko/1267.html

About Shimanami
A sacred place for cycling, connects Ehime with Hiroshima.
“Art and nature harmonize in Japan’s inland sea”
“Setouchi is also looking to draw a fresh crop of cyclists” -52places to go in 2019(No.7) New York Times

Conclusions

PurposeEhime prefecture is working hard to attract lotsof foreign tourists. Joined STEM leadership
summit in the Philippines.
↓Clear the issues against attracting many
foreigners to Shimanami Kaido with STEAM
perspective.

By integrating STEAM perspectives in regional inbound, I could examine the matterfrom more various and realistic angles.

teReferences
1) JTB総合研究所、インバウンド訪日外国人動向、2018、https://www.tourism.jp/tourism-database/stats/inbound/2) 国土交通省観光庁観光戦略課調査室、訪日外国人消費動向調査 平成26年訪日外国人観光客の地方訪問状況、2015、
http:// www.mlit.go.jp/common/001107179.pdf
3) リクルートじゃらんリサーチセンター、インバウンド対応満足度調査結果報告、2017、http:// jrc.jalan.net/wp-content/uploads/2018/05/inbound_20170120.pdf
4）国土交通省観光庁、訪日外国人消費動向検査訪問地別1人1回当たり旅行消費単価、2018
5）JTB訪日旅行重点15か国調査、2019
6）New York Times, 52 places to go in 2019

Joined STEM summit

Definition of STEAM in regional inboundScience: Find out patterns and trends of countries/regions with using examples.
Technology: Combine scientific technologies in existing system and find out the best way to attract foreign tourists.
Engineering: Check the sightseeing maps and guide signs are matching to tourists’ needs.
Art: Create design of maps, guide signs and other facilities which are easy to understand for foreign travelers.
Mathematics: Analyze the data and use it logically.
Methods
1) Sent out questionnaires to foreign tourists(N=12), local residents(N=55)
and elementary school students(N=20). To see Shimanami inbound fromvarious perspectives. (Mathematics) (Fig.1) (Fig.2)
2) Compared trends of foreign travelers visited Japan and Ehime by using
data. (Science/Mathematics)

3） Joined the training up English volunteer guide program once a week.
Interviewed the problems of inbound in Ehime to MIC guides. Also, get
opinions from foreigners whether maps are easy to understand or not.
Create devices (maps, apps, etc.) that meet tourists needs.
(Technology/Engineering/Art) (Fig.3)

Fig.2 Questionnaire (Elementary school students)

Fig.1 Questionnaire( Foreign tourists)

Fig.3 Volunteer guiding

Results and Discussions1)-1Questionnaire for foreign tourists
Do you use Shimanami Kaido
tourist map?

1)-3Questionnaire for elementary school students

Do you know consulting systems inShimanami Kaido?

• All of them enjoyed the lesson and wanting to join it again.
• Have high interest in speaking and communicating in English.

8%YESNOYESNO50%

50%2)Comparing trends of foreign tourists visited Japan and Ehime
Total

92%

shopping expenses• We need to give chances to use these system.
• Maps should be easy to take.
• Maybe maps are unnecessary for cyclists in Shimanami.

amusement expenses

Japantransportation expenses
food expenses

Do you recommend Shimanami Kaido
to sightseeing spot for foreign tourists?

0Can you explain Shimanami Kaido
to foreign tourists?

stronglyagree
agree a little
33%

56%

neither agree
nor disagree
don't think so

AmericaChinaaccommodation fee1)-2Questionnaire for local residents

20%

51%

almostperfect
probably yes
not sure

25%
highly no• Local people are really positive about the increase of foreign tourists.
• Not confident to guide foreign tourists by themselves.

Ehime

100000200000America
China
0100000(Yen)

200000(Yen)

Foreign Travelers cost of traveling per person• Travelers from America pay a lot for accommodation fee.
• Overall, in Japan, Chinese paid the most. In contrast, in Ehime,
American paid the most.

3)Volunteer guiding• It is hard to guide Shimanami area for elderly guides.