CarelinePrint Media

Case Study

Joey Du Plessis& René Lehmkuhl

Skills training gives hopeto people in crisis
A skills development initiative run by South African
charity Careline Crisis and Trauma Centre is offering
recovering addicts and trauma victims a new leaseon life. Based in Durban, the Careline Halfway
House provides a refuge for substance abusers –who come here after having completed a threeweek detox programme – and people who needa safe haven to recover from trauma. Several of
the residents who have undergone training at theCareline Print Media centre have launched successful
new careers in graphic design and printing.
The centre offers training on CorelDRAW Graphics
Suite and produces all the charity's stationery andmarketing material, in addition to providing aservice to external customers requiring businesscards, posters, trophies, vehicle and outdoor
signage, banners or branded corporate gifts. It is
an important revenue stream to fund the full-time
staff employed at Careline Print Media and it also
assists the charity to continue providing crucial
trauma response and support services.

Using the graphic design skills learned as part of their recovery programme, residents atthe Careline Crisis and Trauma Centre provide design agency services to a wide variety ofcustomers on any scale, from business cards to outdoor signage.

OVERVIEW
NAME:
Joey Du Plessis & René Lehmkuhl
ORGANISATION:
Careline Print MediaLOCATION:
Durban, South Africa
INDUSTRY:
Charity
PRODUCT:
CorelDRAW® Graphics Suite
PROJECT SUMMARY
Supporting the community in its darkest hour is the missionof South African charity, Careline Crisis and Trauma Centre.
A life skills training programme run by Careline Print Media
helps residents to develop new career opportunities byteaching them how to produce a broad array of marketing
material using CorelDRAW Graphics Suite.

Aiding the recovery process“Many of the people who come here are battling to cope with
their lives and have developed drug or alcohol dependency, eating
disorders or gambling addictions. Others have suffered traumas
such as rape, violence or divorce. Careline Halfway House's counselling services help them get back on their feet and our skills
development programme prepares them for the workplace sothey can regain self-confidence and become independent,”
explains Careline Print Media Director, Joey Du Plessis.
In addition to providing full-time employment for six residents, theprint centre offers graphic design training, which has proved to bea vital part of the recovery process.

A versatile, teach-yourself creative packageEndless variety and quick turnaround

René Lehmkuhl had basic design training at college and managed
to teach herself how to use CorelDRAW. This secured her theposition as Careline Print Media's in-house graphic designer. “A lotof graphic design software is prohibitively expensive. CorelDRAW
is extremely versatile and allows you to do so many different
things, all in a single software package. It's also user-friendly,
which isn't the case with other graphics programmes,” shecomments.

Coasters, trophies and calendars are produced by Careline Print
Media to commemorate their residents' recovery process and theyalso use CorelDRAW to design posters for educational campaigns.

“There are just so many things you
can create, we really couldn'toperate without it.”
Joey Du Plessis“For example, the PowerClip tool allows you to place animage into an object easily, even if that image is not thesame shape as the object into which you're inserting it.
This is really handy for pamphlets, signage and canvases.
Tables are easier to draw as you can insert and delete lines
as you go along. You can also make calendars simply andquickly using the Calendar Macro. All you have to do is
type in the year, choose your font, size and layout – you
don't even have to align the dates: CorelDRAW creates it
all for you.”Printing on edible
paper, they havereproduced company
logos on pieces offudge and developeda range of gifts forevents such as
wedding anniversaries,
Valentine's day andEaster.

“CorelDRAW is extremely versatile
and allows you to do so manydifferent things, all in a single
software package.”
René Lehmkuhl

According to René, once you've mastered the Pen and Bézier
tools, you're ready to design virtually anything. These
tools can be used to draw lines one segment at a time byplacing each node with precision and controlling theshape of each curved segment, resulting in a moreThe Calendar Macro within CorelDRAW Graphics suite makes light
professional look that is tricky to achieve freehand.

“We needed a room
divider for the print
centre and were able
to design that on
CorelDRAW too! There
are just so many things
you can create, wereally couldn't operate
without it,” adds Joey.

The ability to produce
all this material inhouse has enabled
Careline Print Media towork of integrating each month of the year in to gift or promotionalsave money and turnitems like this.
jobs around very
quickly, which has given them a unique and competitive edge.
As their slogan declares, it's all about “good service and goodquality, for a good cause”.

Learn More
Careline Print Media has a wide customer base including
manufacturing companies, food retailers and beauty salons.

Sign up to our newsletter to receive special offers, news anduseful tips and tutorials. Visit www.coreldraw.com.

© 2015 Corel Corporation. All rights reserved.