July 21, 2010
For Immediate Release
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Chief Financial Officer and Senior Executive Officer
TEL: +81-3-6716-0700

Announcing Revision of Financial Results Forecast for Fiscal Year 2010

MACROMILL, INC. (the “Company”) announces that its previously published financial results forecast
for fiscal year 2010 (from July 1, 2009 to June 30, 2010) has been revised as follows, in the light ofrecent business performance.
These figures are current estimates and the Company intends to release final figures at the financial
results announcement for fiscal year 2010 (from July 1, 2009 to June 30, 2010) scheduled on August 13,
2010.

1. Revision of consolidated financial results forecast for fiscal year 2010 (July 1, 2009 - June 30, 2010)
Consolidated
net sales
Previously announced
forecast (A)Revised forecast (B)Difference (B-A)
Percentage change (%)(Reference)
Results from the previous
consolidated fiscal year(fiscal year 2009)

Consolidated Consolidated
Consolidated
Consolidated
operatingordinarynet income pernet income
incomeincomeshare(million yen)(million yen)(million yen)(million yen)

(yen)

8,067
7,353(714)
(8.9)

2,008
2,113
105
5.2

2,058
2,125
67
3.3

1,139
1,253
114
10.0

9,218.19
9,382.90
―
―

7,755

1,745

1,753

941

7,431.26

2. Reason for revision
Net sales for the fiscal year 2010 fell sharply following the sale of shares of former consolidated
subsidiary AIP Corporation in October 2009. The Company expected that sales would rise in thesecond half, bolstered by reorganization of the operating structure and optimization of sales strategy,
the rebound of online research business due to recovery of market conditions, new services such as
the purchasing database service (QPR) and CRM service (AIRs MEMBERS), improvement of global
research services, business expansion through entry into overseas markets, and the conversion ofBrand Data Bank, inc. into a consolidated subsidiary. However, second-half sales growth proved
insufficient to offset first-half sales decline caused by group restructuring, amongst other factors, andthe Company expects full-year consolidated net sales to be around 700 million yen less thanpreviously forecast. Accordingly, the Company has decided to return a portion of directors’ bonuses.
The Company expects that operating income and ordinary income will be slightly higher thanpreviously forecast, reflecting efforts to improve financial standing through a review of the cost
structure and tighter cost control, and net income is also expected to surpass the previous forecast-1-largely thanks to the extraordinary gain on the sale of shares of AIP Corporation, which outweighed
the impairment loss on securities.
The previously announced business integration with Yahoo Japan Value Insight Corporation (“YVI”)
will not have any impact on financial results for fiscal year 2010 because the business integration isscheduled on August 1.
3. Impact of business integration and consolidated financial results forecast for fiscal year 2011
The Company is also working towards business integration with YVI, including determining theassets to be taken over from YVI, business integration expenses, and goodwill. Although one-time
expenses will be incurred as a result of business integration, the Company will set a brisk pace forbusiness integration and work on enhancing operating efficiency to achieve improved profitability inthe future.
The Company intends to announce the plan for fiscal year 2011, following consideration of businessintegration expenses and other factors, at the financial results announcement scheduled on August 13,
2010. The medium-term management plan will also be announced as soon as it is finalized.

(Note)
Forward-looking statements such as the financial result forecast described in this press release arebased upon available information and certain assumptions that the Company believes are reasonableas of the date of this announcement. Actual business results may differ significantly from forecast
figures for various reasons-2-