C-star 2020 in Shanghai successfully concluded

Chinese retail sector regains vitality

Variety of offers and supporting program inspire trade visitors

C-star 2020, Shanghai's International Trade Fair for Solutions and Trends allabout Retail, ended successfully on September 4, 2020 at the Shanghai New
International Expo Center. During the three days of the fair, C-star welcomed
134 exhibitors and 9,006 trade visitors. C-star is part of Messe Düsseldorf’sEuroshop trade fair portfolio and since its debut in 2015 has developed into
the most important trade fair for the retail sector in China.

Marius Berlemann, Managing Director of Messe Düsseldorf Shanghai stated:"The Chinese retail industry has undergone a tremendous transformation injust a few months due to COVID-19. Now is the right time to think about how
to prepare for the upswing that is now beginning. I am very pleased that CStar is one of the first trade fairs to be re-launched, not only showing the retailindustry innovative trends, but also providing Chinese retailers with animportant communication platform, presenting everything under one roof forthe stationary retail sector". Elke Moebius, Project Director Retail & RetailTechnology at Messe Düsseldorf, added: "The impact of COVID-19 on theinternational trade fair industry is immense. But in many countries, especiallyin China, a feeling of optimism is emerging again. I am glad that C-star could
take place as planned. The results of the trade show prove that C-star is an
important and high-quality business platform for retailers and specialtyretailers.”

Exhibitors and visitors impressed by the high quality of the trade show
C-star 2020 showcased inspiring and new solutions in the areas of shopfitting
and store design, store design and visual merchandising, intelligent retailtechnology, lighting, gastronomy equipment and cooling systems. Bothexhibitors and visitors were very satisfied with the high level of professionalismof the event and the numerous networking opportunities that were offered. In
addition, visitors appreciated the high quality of the solutions on display, theopportunity to obtain diverse, customized information concentrated in one
place and to meet specialists from the industry.

"This is the third time we have participated in C-Star, and in February of thisyear we also took part in EuroShop 2020 in Düsseldorf. C-star in Shanghai
can help us develop our business and bring us many premium customers. We
are very pleased with the outcome of the show," said Yvonne Tian, Marketing
Director of LRC.

The visitors were also enthusiastic about the innovations on display: Chongbin
Zhu, Senior Space Design of ERKE, stated: "This year, the Covid-19 epidemic
has affected many industries, especially those of us who work in the textile
retail business. But I believe that the crisis will not last long. Because with acrisis always comes opportunity. During C-Star 2020, I saw many
manufacturers of store solutions that are very helpful for us in reforming andmodernizing our business".

Supporting program shows the future of the retail trade
In addition to top-class exhibitors, the exciting supporting program was ahighlight of the C-star 2020. C-star and the China Commerce Association for
General Merchandise (CCAGM) jointly organized the 2020 C-star Retail Stage
under the motto "Rebound, Reboot, Reinvent", with speakers from leading
retail brands, shopping center managers and academic experts providing
insights, sharing experiences and exploring the core values of the retailbusiness.

Commenting on the event, Leiqi YU, Senior Director of Design and Planning,
JD 7FRESH, said: "I have gained a lot from participating in the C-Star RetailStage. The Chinese retail industry is evolving towards online and offline
integration, providing an ever better experience for consumers. At the C-Star
Retail Stage, we were able to show how JD 7FRESH will realize the full
integration of online and offline. There was also a lively exchange of views withother industry leaders".
The ReTailor Hub, a C-star event brand, set up an S.Engine Café on site withintelligent retail technologies such as EPSON Lightscene EV-100 Series,Hanshow Digital Signage or VvCar AI Holographic Window. All under thebanner of a new and ready-to-use customer experience. CloudpickTechnology also created an unmanned grab-and-go store with AI vision thatrevolutionizes traditional consumption patterns.

In addition, two competitions attracted a lot of attention at C-star: the EuroShop
RetailDesign Award China (ERDA China) and the VM Challenge 2020.

The ERDA China is derived from the renowned EuroShop RetailDesign Award(ERDA) and was presented for outstanding store designs in China for the firsttime. The three winners are: Tong Ren Tang Zhima Health Concept Store,
Nike SH 001 - E.A.R.L Adapt BB, HEYTEA LAB (Shenzhen OCT HarborStore).

The VM Challenge 2020 was for the first time jointly organized by C-star andShop! Greater China to emphasize the importance of window dressing. Three
professional teams and three student teams created live on site themed
window displays for PINKO, an Italian fashion brand.

More details about C-star 2020 are available at C-star LinkedIn or on theofficial website: http://www.c-star-expo.com/en/press contact Messe Düsseldorf (Shanghai) Co., Ltd.:
Ms. Laura Liu
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8336
Laura.liu@mds.cn
press contact Messe Düsseldorf GmbH (Düsseldorf):
Dr. Cornelia JokischSenior Manager Press & PR
Tel: +49 (0)211 4560 998
jokischc@messe-duesseldorf.de
Tanja Karl
Junior Manager Press & PR
Tel.: +49 (0)211 4560 999
KarlT@messe-duesseldorf.de