Refilwe Community
ProjectCase Study

Corné Engelbrecht

Saving time and money
without scrimping onquality.
Taking graphic design and video production inhouse doesn't have to be daunting – even if you
have limited resources. In fact, insourcing cansave huge amounts of time and money as has
been the experience of the Refilwe Community
Project, a South African charity for disadvantaged
and vulnerable children. Using a combination ofCorelDRAW and Corel VideoStudio Pro, Refilwecreates a vast array of marketing material, including
videos, slide shows, banners, business cards andannual reports to raise awareness of the plight of
those in their care and to appeal for donations.

OVERVIEW
NAME:
Corné Engelbrecht
Donor Relations Manager
ORGANISATION:
Refilwe Community Project
LOCATION:
Lanseria, South Africa
INDUSTRY:
Charity
PRODUCTS:
CorelDRAW®
Corel® VideoStudio® Pro
PROJECT SUMMARY
The simplicity and range of tools available in CorelDRAW
and Corel VideoStudio Pro enables children's charity Refilwe
Community Project to produce all their own marketing andfund-raising materials. Being self-sufficient saves the charity
money and cuts down on production time.

Children in the After Care Centre have to collect and bring recyclable material in order to participate in the programme. They arepaid for these materials in “Mulas”, a fictitious currency which canbe exchanged for stationery, food or personal care items.

“It just gets better with every
update – it's more user-friendly,
there are more options to choose
from, more shortcuts and it takes
less time to accomplish your end goal.“Corné Engelbrecht

Giving a hand up
Named after the Tswana word meaning “gift”, the Refilwe community
project is a multi-focused initiative serving the informal settlements
surrounding the town of Lanseria outside Johannesburg. Fromcaring for abandoned babies to supporting early development for
pre-schoolers, as well as providing after-school care which is linked
to a recycling project, the charity focuses on offering a hand up,
rather than a hand out.

As is the case with many charities, Refilweis heavily dependent on the donation of
cash and goods to support over 200 children
and infants and it has to make the most of
volunteered services and thinly-stretchedstaff.

Donor Relations Manager Corné Engelbrecht
is no stranger to CorelDRAW and has beenusing the graphic design software to produce
banners for promotional events, create thank you letters, businesscards, posters and stickers. “It just gets better with every update –it's more user-friendly, there are more options to choose from, more
shortcuts and it takes less time to accomplish your end goal,” heenthuses.
With Corel VideoStudio Pro, Corné can extend his creativity tocompile slideshows and videos that demonstrate the crucial work
the Refilwe Community Project is undertaking.

Powerful tools, but simple to use

Lightening the load

“When approaching large organisations for funding, I want tobe able to impress them with a professional presentation – Corel
VideoStudio Pro allows me to put something really amazing
together, quickly,” he explains.

Corné has negotiated a weekly promotional event at Lanseria
International Airport, the only privately-owned airport of its
kind in South Africa, which attracts some 160 000 passengers
annually.

“I can shoot footage on my smartphone, combine stills
with video clips, import music, select different visualeffects and export the finished product in a variety offormats without losing quality. These are powerful tools
which let you unleash your creativity, giving you thefreedom to experiment and try new things without reallymessing it up.”
The ability to do creative work in-house reduces the to-ing
and fro-ing with external designers or video producers,
resulting ina much quicker“Corel VideoStudio Pro allows me
approval process.
to put something really amazing
And in addition tosaving time, ittogether, quickly.”saves money as
Corné Engelbrecht
they don't have topay outsiders todo the work.
The Customer Information Desk at Lanseria Airport is regularly converted into a Refilwe
Information Desk, helping the charity raise its profile and much-needed funds

Each Friday, the Customer Information Desk at Lanseria is converted
into a Refilwe Information Desk where a variety of activities are held
to foster awareness and procure donations.
This is where the banners come in handy for branding purposesand Corné has created a slideshow presentation which is on alooped display in the departure lounge, to demonstrate how theorganisation gives hope to children living in devastatingcircumstances.
“Refilwe is involved in a number of pro-grammes, so it's quite tricky
trying to cram everything into a 30-second slideshow. The abilityto add word art, drag and drop clips, zoom in on photos, usetransitions and sound effects in a simple and user-friendly way lets
you do a lot of cool stuff and reach your end goal without a hugeamount of effort,” he explains.

Learn More
Refilwe Community Project uses CorelDRAW to design t-shirts
and the adverts that help sell them.

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