August 19, 2011
This notice is a summary translation of the original Japanese timely disclosure release dated
August 3, 2011 and is for reference purposes only. In case of any discrepancy, the originalJapanese version shall prevail.
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code No.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Senior Executive Officer and Chief Financial Officer
TEL: +81-3-6716-0700

Notice of Determination of the Terms of Issuance ofEuro Yen Zero Coupon Convertible Bonds due 2014
MACROMILL, INC. (the “Company”) is pleased to announce the determination of terms of theissuance of Zero Coupon Convertible Bonds due 2014 (the “Bonds with Stock Acquisition Rights”,
among which the bonds only shall be referred to as the “Bonds” and the stock acquitision rights only
shall be referred to as “Stock Acquitision Rights” hereinafter) in accordance with the resolution at themeeting of the Board of Directors held on August 3, 2011, as follows.
Description
1. Amount of asset to be contrituted to capital upon exercise of aStock Acquitision Right
2. Conversion PriceEqual to principal amount of the Bond
¥972

(For reference)
Share price, etc. on Pricing Date (August 3, 2011)(a)

Share price on the Tokyo Stock Exchange (closing price)(b)

Premium[{(conversion price)/(share price(closing price))-1}×100]

¥864
12.5%

Disclaimer: This press release is intended as general information regarding the Company’s issuance of the Bonds. Thisannouncement does not constitute an offer of, or the solicitation of an offer to buy or subscribe for, the Bonds or the Sharesissuable upon exercise of, or upon acquisition by the Company of, the Stock Acquisition Rights in any jurisdiction in whichsuch offer or solicitation is unlawful. In particular, the Bonds and the Shares issuable upon exercise of, or upon acquisition by
the Company of, the Stock Acquisition Rights have not been, and will not be, registered under the U.S. Securities Act of 1933,as amended (the “Securities Act”) and, subject to certain exceptions, may not be offered or sold within the United States or to,or for the account of, U.S. persons (as defined in Regulation S of the Securities Act (“Regulation S”)).

-1-(For reference) Overview of Euro Yen Zero Coupon Convertible Bonds due 2014
(1) Aggregate issue amount of the Bonds

5,000,000,000 yen plus the aggregate
principal amount of the Bonds related
to the replacement Bonds with StockAcquisition Rights(2) Date of resolution for the issue

August 3, 2011

(3) Date of allocation of Stock Acquisition

August 19, 2011 (London time, same
hereinafter unless otherwise noted)

Rights and Closing Date for the Bonds(4) Exercise period of Stock Acquisition
RightsEach Stock Acquisition Right may be
exercised at any time during the period
from, and including, 2 September2011 to, and including, the close ofbusiness (at the place where the Stock
Acquisition Right is to be exercised)on 5 August 2014. However,(i) if the relevant Bond shall have beencalled for redemption, then up to theclose of business on the third Tokyo
Business Day; or(ii) if the relevant Bond shall havebeen purchased and cancelled by theCompany, then up to the time whensuch Bond is so cancelled; or(iii) if the relevant Bond shall becomedue and repayable, then up to the time
when such Bond becomes so due andrepayable, provided that:(a) in no event shall the Stock
Acquisition Rights be exercised after 5
August 2014;(b) if an Acquisition Notice has been
duly given by the Company, the Stock
Acquisition Rights may not be
exercised for the period from andincluding the Determination Date toand including the Acquisition Option
Date;(c) the Stock Acquisition Rights may
not be exercised for such period as
may be designated by the Company,
which period may not exceed 30 days,
and which period shall end on a date
not later than 14 days after theCorporate Event Effective Date if theCompany reasonably determines thatDisclaimer: This press release is intended as general information regarding the Company’s issuance of the Bonds. Thisannouncement does not constitute an offer of, or the solicitation of an offer to buy or subscribe for, the Bonds or the Sharesissuable upon exercise of, or upon acquisition by the Company of, the Stock Acquisition Rights in any jurisdiction in whichsuch offer or solicitation is unlawful. In particular, the Bonds and the Shares issuable upon exercise of, or upon acquisition by
the Company of, the Stock Acquisition Rights have not been, and will not be, registered under the U.S. Securities Act of 1933,as amended (the “Securities Act”) and, subject to certain exceptions, may not be offered or sold within the United States or to,or for the account of, U.S. persons (as defined in Regulation S of the Securities Act (“Regulation S”)).

-2-such suspension is necessary in order
toconsummate
therelevanttransaction in compliance with theseConditions; and(d) the Stock Acquisition Right may
not be exercised during such period
whereby
therelevant
Stock
Acquisition Date (or, if the StockAcquisition Date would not be aTokyo Business Day, the immediatelyfollowing Tokyo Business Day) would
fall on a date falling within any
Shareholder
Determination
Date
Restriction Period (as defined below);
provided that if there is a change to themandatory provisions of Japanese law
and regulation or practice relating to
the delivery of shares upon exercise ofstock acquisition rights through bookentry transfer system establishedpursuant to the Book-Entry Law, thedefinitionof
Shareholder
Determination Date Restriction Period
may be amended to the extent
permitted by applicable law by theCompany to reflect such change inlaw, regulation or practice.
(5) Maturity dateAugust 19, 2014(6) Information regarding potential dilution ofcommon shares

The ratio of the number of potential
dilutive shares from exercise of theStock Acquisition Rights to thenumber of common shares issued isestimated to be 10.95% as of August
3, 2011.

Disclaimer: This press release is intended as general information regarding the Company’s issuance of the Bonds. Thisannouncement does not constitute an offer of, or the solicitation of an offer to buy or subscribe for, the Bonds or the Sharesissuable upon exercise of, or upon acquisition by the Company of, the Stock Acquisition Rights in any jurisdiction in whichsuch offer or solicitation is unlawful. In particular, the Bonds and the Shares issuable upon exercise of, or upon acquisition by
the Company of, the Stock Acquisition Rights have not been, and will not be, registered under the U.S. Securities Act of 1933,as amended (the “Securities Act”) and, subject to certain exceptions, may not be offered or sold within the United States or to,or for the account of, U.S. persons (as defined in Regulation S of the Securities Act (“Regulation S”)).

-3-