Case StudyZazo
Designer and Animator

Teaching an oldcomics business newtricks with CorelDRAW®
Graphics SuiteZazo explains how to do your best design workfor lessAn experienced designer and animator, Zazo
typically used pencil to create characters and paid
an inker to add the finishing color. He firstencountered CorelDRAW Graphics Suite in 1996,
when a friend scanned in artwork of his andcreated a beautiful, finished comic using the design
software. The quality and the time it took toachieve a superior, professional-looking productconvinced Zazo to automate his design processwith CorelDRAW Graphics Suite.
In 2007, Zazo was hired by Mauricio de Sousa Produções, a50-year veteran of the comics business in Brazil, to modernize andstreamline the company’s operations. The 500-person company
employed a variety of artists, from designers and inkers, to writers
and illustrators, who worked together to create animation fortelevision, toys and licensing. More and more, the company wasbeing challenged by increasingly tighter deadlines, limited
production capacity, and the physical storage space required tostore the finished pencil art and artwork.

OVERVIEW
NAME:
Zazo Aguiar
COMPANY:
Mauricio de Sousa Produções
LOCATION:
São Paulo, Brazil
INDUSTRY:
Comics and Animation
PRODUCT:
CorelDRAW® Graphics Suite“Since we’ve made the switch to CorelDRAW, we’ve created a
new line of action and espionage comics called Mônica + 18 thatwill be published online and in print,” continues Zazo. “For acompany that’s been around as long as we have, that’s real proofof the major commercial value this powerful technology
provides.”Big design value
CorelDRAW Graphics Suite was the ideal solution
to help Mauricio de Sousa Produções produce
more and do it better, while reducing costs andoverhead. “Moving to CorelDRAW was the best
decision we could have made,” says Zazo.
“Leveraging digital technology allowed us toincrease production and reduce costs, without
having to hire more staff or acquire more
physical space. Despite the operational cost totrain employees in the new design technology,
the superior quality of the artwork and thesavings on paper costs are significant and areal economic advantage,“ adds Zazo.

Sample artwork from Zazo’s portfolio created with CorelDRAW Graphics SuiteMade for designers

Amazing results in less time

In the animation industry, vector software like CorelDRAW isessential to the creation of high-quality, detailed artwork.
“CorelDRAW’s vectors are easily manipulated, which facilitates any
fine-tuning or corrections you need to make. Plus, the vector file
can also be resized for use on banners and outdoor panels,
without any loss in quality,” remarks Zazo. “For finishing
work, I love the transparency and shadow effects. Infact, it was these features that convinced me toabandon the competitor’s software once and for all.
With CorelDRAW, I can get brilliant lighting effects
without using any additional drawing software.”In his current project, Zazo is still in the initial stage of designing
the pages, but has already done the character design and model
sheets using CorelDRAW. “The results have been great. Deadlines
are still a challenge, but it would be much worse if I didn’t use
CorelDRAW,” explains Zazo. “I have roughly three days to do eachpage, from research and design to finishing artwork and adjusting
the right color using the software. This just wouldn’t
be possible if I was still using ink pen andpastels,” adds the designer.

“CorelDRAW has been really beneficial for
Mauricio de Sousa Produções,” says Zazo. “Ithas offered great cost benefits and fulfilled
the requirements I had expected, especiallyin terms of storage and quality of work.
Its intuitive interface and usability make ita fun program to learn and use.”

According to Zazo, “I am amazed at
the final quality of my art when I use
CorelDRAW. It makes me think of the time I wasted
cleaning brushes and ink pens. I'm looking forward towhat it will allow me to do on my latest personal
project – my new Manga/Anime-style graphic novel.”

A character named “Zero”, created with CorelDRAW

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