C-star 2017 concluded with another successful story in retailC-star 2017
Shanghai's International Trade Fair for Solutions and Trends All about RetailShanghai New International Expo Centre
Shanghai, China, 26 - 28 April, 2017
C-star - Shanghai's International Trade Fair for Solutions and Trends All about Retailconcluded its third edition in Shanghai New International Expo Center on April 28. After
three successful days and numerous opportunities to explore the cutting-edge
technologies, inspiring shop-fitting and new solutions in lighting , retail technology andvisual merchandising, 8,476 visitors from 43 countries and regions (an 11% increase fromthe previous year’s event) visited C-star to source the latest retail equipments and highprofile solutions. The top 5 overseas visiting countries and regions are Japan, Hong Kong,Russia, Singapore and Korea - once again demonstrating the leading position of C-star as
the most international and professional business platform in Asia’s retail industry.
With the collocation with Hotel Plus - Total Solution for Commercial Properties, the valuable
synergy welcomed 14,499 visitors from across the globe to experience the retail innovationand technologies at C-star. The two shows created a unique one-stop commercial space
platform and all-inclusive destination to explore solutions.
Mrs. Elke Moebius, Global Head - Retail & Retail Technologies of Messe Düsseldorf
GmbH, commented: “The Chinese retail market is ready for investments and thus looking
for inspiration. With the Designers Village and the Technology Village we succeeded toimplement two important special areas so that Chinese retailers can find everything fortheir store at the show - starting from store planning to furnishing and furniture.”
Trade fair quality impressed both exhibitors and visitors

Both exhibitors and visitors were very satisfied with the professional networking, themultiple chances to conveniently gather information and meet the right people along withthe high quality of presented solutions for retailers. This year, C-star welcomed 105
exhibitors from 10 countries and regions to showcase product solutions for Shopfitting,Lighting & Design; Retail Technology; Visual Merchandising, Marketing & EventConstruction, perfectly suited to the Chinese retail market. A number of leading brands
participating this year included Futuristic Store Fixture (Singapore), Schweitzer Logistics
Shanghai (Germany and China), Shanghai Tateyama Trading (Japan), Bizerba China(Germany and China), Saneboon Autodoor (China), SES-Imagotag (France), CNLight(China), Self Electronics (China), Matrix Frame Limited (Netherlands) and others.
Mr. Joachim Ostendorf, Managing Director of VKF Renzel which specializes in developing
point of sale displays, highly commended the result from the show, "We have entered theChinese market since 2008 and learnt that the only efficient way to get established in thismarket is by exhibition. C-star is the right platform for us to explore the business in China
with its high quality and clear focus on retail. We believe it will be our stage in the future
as well."
Visitors were also inspired by the innovations seen at the fair: Mr. Ashish Jain, Interior
Designers from India, commented: "C-star is full of innovations taking place every year.
Many companies are coming back and displaying their latest items and product solutions.
From my perspective, innovation is quite important and this is also the reason why I visit
this show. At this platform, you can see the trends and what the future the entire retailmarket looks like. I will definitely visit next time."
C-star Retail Forum revealed the trends of new retail and shopping experience
Under the theme of "The Retail Revolution in China: The Concept of New Retail andSolutions of the Future", C-star Retail Forum was highly praised, with a large number ofaudience participation. During the three-day session, retail experts and industry leaders
worldwide shared valuable insights and analyses on the new retail development as well as
the omnichannel trends.
Michael Gerling, CEO of the German research institute for retail industry, EHI RetailInstitute, praised the audience: "The selection of international as well as Chinese speakers
with great expertise opened up new perspectives beyond one's own nose.

The highly professional audience used the chance to discuss the global trends in retail andthere was a great interaction."
As one of the highlights at C-star Retail Forum, the panel session co-organized byWinshang, the leading commercial properties portal in China, featured the topic of "Howto enhance new shopping experiences in the age of new retail." Mr. Zhang Chang,
Executive Vice President from Zhong Bai Department Store in Wuhan, praised the qualityof speakers, saying: "It was a well-rounded and professional platform where I gained a lot
about how to create the fascinating atmosphere in shopping malls in this rapidly changingenvironment. I was deeply impressed about the ideas shared by the panelists from K11
and Joy City. It was a valuable trip."C-star Brand Zone offered exclusive opportunities to see the newest retail innovations
As a brand new service launched this year, the C-star Brand Zone - with presentation andmeeting room areas - provided the unique opportunity to efficiently obtain industry insights
on specific market demands. Renowned exhibitors such as Shopworks, Shijiazhuang
Changhong and Bizerba presented the latest concepts and product solutions from theretail industry, which received positive feedback from the attendees.
The next C-star will continually to collocate with HOTEL PLUS -Total Solution forCommercial Properties from April 26-28, 2018 at Shanghai New International Expo Center.
The two shows are set to further secure the leading position as a one-stop commercial
space platform in China.
Press Contact: Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335 // Fax: +86-21-6169 8301
Renee.zhao@mds.cn
日本でのお問合せ先：株式会社メッセ・デュセルドルフ・ジャパン
Tel.: 03-5210-9951 // Fax: 03-5210-9959
mdj@messe-dus.co.jp