EuroShop
The World’s Leading Retail Trade FairEuroShop
5– 9 March 2017
The World’s Leading Retail Trade Fair

Düsseldorf · Germany

5 – 9 March 2017EuroShop 2014
Fair Profile

Based on the results of 2,186 interviews conductedby means ofthe Computer Interview System

www.euroshop.de
Düsseldorf · Germany
www.euroshop.de

Exhibitors total
Exhibitors by origin
Germany
Other countries
Number of countries

2,229

Net space total (sqm)
Net space by origin
Germany
Other countries

116,579

Accredited journalists
Number of countries

960
33

Visitors total
Visitors by origin
Germany
Other countries
Number of countries
Germany
West Germany
South Germany
North Germany
Southwest Germany
East Germany
Other countries
Europe- EU- Other european countries
Asia- South/East/Central Asia
- Middle East
South and Central America
North America
AfricaAustralia/Oceania
Countries of origin (Top 7)*
The Netherlands
Great Britain/Northern Irland
Italy
FranceBelgium
USA
Switzerland

816
1,413
56

46,30870,271

109,496
37 %
63 %
100

47 %
24 %
13 %
11 %6%

68 %
56 %
12 %
11 %
7%
4%
7%
6%
4%
2%

8%
8%
6%
6%
6%
5%
5%

* Basis Other countries** Difference to 100% =		Pupil, student, not gainfully employed (6%)

Subject to change
UI-MF/April 2014

Industrial sector**
Retail trade
Industry
Architecture/Design office
Other services
Stand construction/Event agency
IT and security industry
Advertising agency/Graphic designer
Wholesale trade
University/college of higher
education/technical college
Other
Area of responsibility**
Management
Sales, distribution
Store construction, store equipment,
store design
Marketing, advertising, PR
Research, development, design
Visual Merchandising
Buying, procurement
Manufacture, production
quality control
Business Development
Information and communication
technology
Other
Occupational positionIndependent entrepreneur,co-owner, freelance employee
Department head/group leader
Managing director, board member,head of an authority
Area, operations, plant, branch,manager, office head
Employee, civil servant, specialist
Student, pupil
Trainee
OtherLecturer, teacher
Not working

26 %
19 %
10 %
9%
7%
6%
6%
4%
1%
8%

20 %
16 %
11 %
9%
8%
5%
4%
4%
3%
3%
10 %

24 %
20 %

Interest in product ranges(Several answers possible)
Shop fittings, fixtures
Visual Marketing/Visual Merchandasing
Architecture/Store DesignLighting
Sales promotion, POS marketing
Trade fair construction, design, events
Information technology
Cool cabinets/fixtures,
refrigeration appliances
Security technology
Others
Decision-making powers**
DecisivelyContributory
In an advisory capacity
No influence
Reasons for visit(Several answers possible)
Innovations/trends
Search for new suppliers andbusiness partners
Contact to existing suppliers andbusiness partners
Preparation of purchase decision
Purchase/Order

45 %
32 %
32 %
31 %
27 %
22 %
17 %
15 %
11 %
4%

33 %
31 %
20 %
10 %

52 %
37 %
33 %
11 %
5%

New suppliers were found(Basis: Visitors looking for new
suppliers and business partners)
Yes

72 %

Overall assessment
Satisfied

97 %Recommendation of EuroShop
Yes

95 %

16 %
14 %
14 %
5%
3%
2%
1%
1%

Messe Düsseldorf GmbH
Postfach 10 10 06 _ 40001 Düsseldorf _ Germany
Tel. + 49(0)2 11/ 45 60-01 _ Fax + 49(0)2 11/ 45 60-6 68

www.messe-duesseldorf.de