Creative Graphics

Kerr-McGee relies on CorelDRAW
to create geological maps®

We design our corporate brochures, posters,packages, logos, flyers, etc., in DRAW
Anthony Mata
Graphics Supervisor
Kerr-McGee

Kerr-McGee Corporation is anindependent energy andchemical company based inOklahoma City. The $14 billion
company is a recognized leader
in oil and natural gas
exploration, with major
production facilities in the US,
Mexico, UK and China. The
engineers at Kerr-McGee
receive large amounts ofgeological data on an ongoingbasis from surveys around theworld. It's up to graphics
supervisor Anthony Mata andhis team of designers to create
useful and precise maps basedon the incoming data. Theyh a v e c h o s e n C o re l D R A W
Graphics Suite 12 for the job.

Kerr-McGee is a truly global company with operations
on six continents and customers in over 100 countries
around the world. In addition to the oil & gas
operations, the company is the third largest producerof titanium dioxide pigment, the preferred whitenerfor consumer products worldwide.

CorelDRAW has a well-deserved reputation for being
extremely flexible with regards to file formats.
CorelDRAW can import some 75 different file formats
and export to over 50. And its robust print engine
makes it very easy to print the maps directly to largeformat 36" and 60" plotters.

Anthony Mata and the rest of the Kerr-McGee
corporate design team are located in Houston, TX.
The company has a network license for 100
CorelDRAW users. He explains how he and hiscolleagues use the application:

In addition to using CorelDRAW for the very technicalside of creating geological maps, Anthony Mata andhis team use the application in a more mainstream
fashion as well.

"We create technical maps such as structure &isopach maps, cross sections, type logs, seismicinterpretations and lease history map displays. We
have big UNIX servers that process incoming
geological data. These data files are exported as CGM
or DXF files. Both are AutoCAD file formats. We
import these into CorelDRAW and go to work onthem by tracing contours, cleaning up curves, adding
text and symbols to create easy-to-read maps.""We design our corporate brochures, posters,
packages, logos, flyers, etc., in DRAW. Kerr-McGee
has a large presence in many industry conventions,and we design booths, displays and graphic panels inDRAW as well. It works really well for us."
Most designers at Kerr-McGee have access to theAdobe graphic design applications as well, butaccording to Anthony Mata, most people in theiroffices prefer to work with CorelDRAW.
"I think CorelDRAW is a step above Illustrator," hesays.
One of the key benefits of using the same application
for technical, creative and business-related graphics, isthat it makes it easy to create a consistent look.
"We are often asked to create images and maps forcorporate PowerPoint presentations and I've come torely heavily on the PowerClip feature in DRAW.
I simply use a pre-formatted rectangle that fits
perfectly in the standard slide format, and insert bigmaps into my document. It's very easy to reposition,

CorelDRAW Case Study – Anthony Mata, Graphics Supervisor, Kerr-McGee,®

“When people at Kerr-McGee
need to distribute documents
to external partners, theycan easily convert theCorelDRAW files to PDF usingits internal PDF engine.”®

www.corel.com

resize and adjust the big map in the rectangle until I'msatisfied. When I click OK I have exactly the map I waslooking for. I then export the object as a JPG andimport it into PowerPoint."
When people at Kerr-McGee need to distribute
documents to external partners, they can easily
convert the CorelDRAW files to PDF using its internal

PDF engine. This powerful feature gives designers fullcontrol over every aspect of the document. The
program offers several presets, such as PDF for
Prepress, Web, PDF/X-1, Editing or Document
distribution, and users can even save their own
settings as a new preset – a great time saver.

To find out more about this product or
any other Corel product, please visit
www.corel.com or call 1-800-772-6735.

© 2005 Corel Corporation. All rights reserved.

Printed in Canada 01/05 JB#3069-414