Creative Professional

The beauty of Oregon
captured through CorelDRAW
Graphics Suite®

“I’ve used other graphics tools, but I always
go back to CorelDRAW. It makes sense to me.”Mary Breannan
Graphic Artist
Umpqua National Forest

SPOTLIGHT
Umpqua National Forest
www.fs.fed.us/r6/umpqua
Bureau of Land Management
www.blm.gov

SOLUTION
CorelDRAW® Graphics Suite

BENEFITS• Interactive design tools that makecreating and editing graphics
easier than ever• Virtually limitless freedom toexperiment• The ability to quickly revise work• The ability to share files betweenapplications

The Story
The Bureau of Land Management (BLM), an agencyof the US Department of the Interior, and the US
Department of Agriculture Forest Service administer
millions of acres of America's public lands. It is themission of both agencies to sustain the health,diversity, and productivity of public lands for the use
and enjoyment of present and future generations
through balanced used, conservation, environmental
management, recreation opportunities and tourism.
Increasingly, public lands are viewed from theperspective of the recreational opportunities they offer,
their cultural resources and their abundant beauty.
The BLM and USDA Forest Service must recognize thedemands of public land users while continuing toaddress the issues of land conservation.

The Challenge
The Roseburg District BLM and Umpqua National Forest
border one other, thereby providing opportunities tocollaborate in the development of brochures and otherinterpretive projects to showcase the vast recreational,
scenic and tourist attractions of the region. A teameffort with content contributors from both agencies
create collateral pieces on a variety of subjects andrecreational opportunities, including boating, camping,fishing, hiking, hunting, mountain biking, site-seeing,
and visiting cultural or heritage sites.

The area managed by both agencies contains dense
forest heavily populated with cedar, Douglas-fir andhemlock. From the snow of the High Cascades towhitewater rapids and thundering waterfalls, dramatic
scenery abounds. A wealth of rivers and streams
weave through these forests, supporting sport fishingand contributing to commercial fish stocks. In addition,
hundreds of miles of trails frequented by hikers,
equestrians, and mountain bikers traverse the forests.
One of those trails, The North Umpqua Trail, ismanaged by both the Roseburg District BLM andUmpqua National Forest. The trail closely follows theNorth Umpqua River as it winds through dense oldgrowth forests, along volcanic outcrops, and past
tumbling waterfalls.

The Solution
To promote the 70-mile Nolrth Umqpua Trail,
recreation planners for the Roseburg District BLM andUmpqua National Forest collaborated with MaryBreannan, graphic artist for the Umpqua NF. A longtime CorelDRAW aficionado, Brennan knew just thetool for the job. “I’ve used other graphics tools,” sheexplains, “but I always go back to CorelDRAW. Itmakes sense to me.”

“It’s just sofriendly, and I’m so
comfortable with it,it’s an extension ofmy hand.”After developing the brochure’s messaging, membersof the group went out to the field to take photographs.
Captured digitally and later touched up in Corel
PHOTO-PAINT, scenic photography takes a prominentrole in the 20-page double folded brochure. While she
appreciates and often takes advantage of the ability
Corel PHOTO-PAINT provides to manipulate images,
Brennan also enjoys creating new graphics for suchprojects. “I’m comfortable enough with CorelDRAW
to experiment,” she explains. “I’ve been using it for
10 years now, way back since version 3.”

To gauge the success of a project like the North
Umpqua Trail brochure, they usually rely on public
feedback or the occasional award from the local
chamber of commerce. “These brochures are usednation-wide and we get lots of ‘Wow’s!’,” explains
Brennan. “Sometimes people who’ve seen a brochure
will call to say ‘Thank you’ after they’ve visited the area.”
Citing the joy of discovery as another benefit to using
the application, Brennan likes finding new things thatthe application can do. “I just stumbled upon the new
Pen tool the other day,” she explains, “Now I’m using
it all the time.”

For the North Umpqua Trail brochure, they decided
to include educational information on the fish stocks
that populate the river. To achieve this, Brennan
combined informative text with illustrations createdwith CorelDRAW. “Each page is a complete design,”
says Brennan. “I can have fun choosing different color
schemes, adding text or other images. And I never
have to do the same thing twice.”“You can see what
you’re doing thewhole time and it’s
just so easy-to-use.”“I’d recommend CorelDRAW to anyone, especially ifthey’re starting from scratch,” Brennan says. “You cansee what you’re doing the whole time and it’s just soeasy-to-use.”

The Benefits
Using CorelDRAW Graphics Suite to create promotional
materials provides many benefits to the Forest Serviceand Bureau of Land Management. Brennan’s level offamiliarity with the application provides time- and costsaving opportunities. “It’s just so friendly,” she explains,“and I’m so comfortable with it, it’s an extension of myhand.” Brennan also lists PDF publishing, import andexport filters, and the ability to share files withapplications like Microsoft® Word as invaluable toher workflow.

photo by Gregg Morgan
Customer Information:
Mary Brennan
Umpqua National Forest
2900 Stewart Parkway
Roseburg, OR 97470
email: mtbrennan@fs.fed.us

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