News Release
FOR IMMEDIATE RELEASE

Five Analysis Functions, Including Multivariate Analysis, Available Free of Charge
Announcing Launch of Original Tabulation Software “Quick-CROSS3 PLUS”
March 2, 2010
MACROMILL, INC.
(Code No.: 3730, First Section of Tokyo Stock Exchange)
MACROMILL, INC. (Head office: Minato-ku, Tokyo; Representative, Tetsuya Sugimoto, Chairman and President) has
developed a new version of its original tabulation software provided free to members and is launching “Quick-CROSS3PLUS” with five different analysis functions including multivariate analysis* on March 2, 2010.
*Multivariate analysis...Analysis technique that identifies relationships between variables.
“Quick-CROSS” is Macromill’s proprietary tabulation software that can perform tasks such as cross-tabulation andautomatic output of brief survey reports simply and instantaneously. Since Macromill began providing the software freeof charge as an additional online research service in May 2003, the software has gone through several upgrades andproven very popular.
The features of the newly launched “Quick-CROSS3 PLUS” software are as follows.
(i) Five analysis functions, including multivariate analysis, provided free of charge“Quick-CROSS3 PLUS” has five different analysis functions, enabling clear-cut analysis of complexly interrelated
factors according to the marketing issue at hand. This makes it easy for users of Macromill’s online research services
to perform sophisticated analysis on their own computers free of charge upon completion of the research.
(ii) Produces analysis data output with just one click
With previous statistical analysis/data analysis software, it was necessary to input data import settings and suchlike
before starting the analysis. “Quick-CROSS3 PLUS” provides analysis output in Excel format simply andinstantaneously, without the trouble of complicated settings. The produced output is designed to be so user friendly
and beautifully presented that it can be pasted “as is” into survey reports.
(iii) Backed up by strong support system including dedicated helpline and business trip study meetings
In the past, users of sophisticated analysis tools for performing multivariate analysis and suchlike were limited, as
specialist software knowledge was required and the software was expensive. Macromill will try to create anenvironment in which marketing staff with very little previous experience of using analysis software are able to use
such software without difficulty. Besides setting up a Quick-CROSS dedicated helpline, Macromill also plans toprovide business trip study meetings to interested companies.
“Quick-CROSS PLUS”

Inquiries relating to this release: Nishizawa / Ono, Spokesperson, Public Relations Group, Macromill, Inc.

TEL: 81-3-6716-0707

press@macromill.com

News Release “Quick-CROSS3 PLUS” Five analysis functions
The five analysis functions that are now available free of charge with the upgraded version of Quick-CROSS aresummarized below.
Function

Explanation(i) Factor analysis/cluster analysis

Analysis technique forunderstanding consumers
by numerically expressing
and grouping items that are
difficult to quantify such as
values and character.

(ii) PSM analysis

Analysis technique for
identifying the “optimumprice bracket” based on
consumers pricesensitivity.

(iii) BSA analysis

Analysis techniquefocussing on gap between
expectation and satisfaction
and identifying areas for
improvement based on thesize of the gap.

(iv) Correspondence analysis

Analysis technique forvisualizing similarities andrelationships in brandimages, etc.

(v) CS portfolio analysis

Method of identifying
areas for improvement andstrengths based on
satisfaction with eachcomponent and impact onoverall satisfaction

Possible application
For targeting consumers from a psychologicalperspective
Allows users to examine measures for different
market segments by grouping consumers from a
psychological perspective, for example, according
to “impulse buying tendency,” “environmentalawareness” and “tendency towards consumer
passivity.”
For pricing newly developed or improved
products
Allows users to extract prices to serve as abenchmark when examining the optimum price fora newly developed product or an improved
added-value version of an existing product.
For evaluating post-launch response andextracting ideas for new productsThis is useful for evaluating how trial users felt
about new products and investigating customer
defection in relation to existing products. May be
useful for examining the priority of areas for
improvement and understanding product strengths
and weaknesses.
For understanding positioning in relation torival products and servicesMainly used when preparing a brand and image
positioning map. Allows users to grasp visuallyand instinctively the relationships between
categories.
Used to identify strengths and areas for
improvement in customer satisfaction surveys
Can be used to investigation satisfaction withproducts and services. Following analysis, areasfor “Priority Maintenance,” “Maintenance,”“Improvement” and “Priority Improvement” areplotted in the four quadrants. Prioritizing is helpful
for examining effective measures to raise customer
satisfaction.

* To perform analysis using the analysis functions, it is necessary to design a suitable questionnaire.
Questionnaire design and analysis result reporting services provided by researchers are also available (charged).

Macromill has endeavored to improve the efficiency of computer-aided research processes and developed/provided
speedy, easy-to-use net research services in line with its mission of “defying stereotype through quick, low cost, andhigh quality online research.”
The original free tabulation software “Quick-Cross” has achieved high levels of satisfaction among users, as a tool that
dramatically improves the efficiency of the tabulation and output operations following online research.
Through the upgraded version of “Quick Cros”s with its added research analysis functions, Macromill hopes to furtherenhance the added values of its services and increase customer loyalty.
Macromill intends to continue working to enhance the added value of its services and raise customer satisfaction inpursuit of further expansion of its online research business in the future.

Inquiries relating to this release: Nishizawa / Ono, Spokesperson, Public Relations Group, Macromill, Inc.

TEL: 81-3-6716-0707

press@macromill.com

News Release “Quick-CROSS 3 PLUS” Example of output produced using analysis functions
 Price Sensitivity Measurement analysis

Analysis technique for identifying based on consumer’s sense of affordability aprice bracket that will serve as basis for examining optimum product price.

PSM analysis: Output image
回収数824

有効回答数

674

Output content
240 00シ ミュ レーシ ョン結果
上限価格

¥ 23,326.0

下限価格¥ 18,320.2

理想価格¥ 20,727.9

この 価格に設定 すると、購入に対する抵抗 感が小 さく、市場に浸透しやすいと思われます

妥協価格¥ 20,324.0

消費者が 思いは じめる価格です

拒否者が 許容者を上回っ てしまいます

高 す ぎ

上限価格
\2 3,326230 00

この 価格を超える と「高すぎて買わ ない」という高 い感 じが する

220 00

この 価格よ り安いと「安すぎて品質が不安だ」と

210 00製品に対する 不信感を 消費者に与 えてしまうことになります

理 想価 格\2 0,72 8
妥協 価格\2 0,3 24

受 容価格帯200 00“Maximum price,” “Compromise price,”“Ideal price” and “Minimum price” arecalculated, and output with graph isproduced.

適 正
安 い感 じが する

190 00下 限価 格\1 8,32 0

この 製品なら 、こ のくら い払っ ても仕方がないかと

180 00

安 す ぎ

100%

80%

A price between the minimum price and themaximum price is construed as a validprice.

60%

40%

20%
高い安い
高 すぎる
安 すぎる

0%
\0

\5,000\10,000¥0¥5,000¥10, 000 ¥15,000 ¥20,000 ¥25, 000 ¥30,000 ¥35,000 ¥40, 000\15,000 \20,000\25,000 \30,000 \35,000\40,000\45,000\50,000 \55, 000¥45,000 ¥50,000 ¥55, 000\60,000 \65,000\70,000¥60,000 ¥65, 000 ¥70,000\75,000\80,000\85,000 \90,000¥75,000 ¥80, 000 ¥85,000\95,000 \100,000¥90,000 ¥95, 000 ¥100,000

高 い

0.1%

3. 7%

13.2%

19.7%

36. 9%

42.6%

61.3%

65. 0%

73.9%

74. 8%

90.5%

90.5%

93. 2%

93.3%

95.8%

96. 0%

97.8%

97.9%

97. 9%

安 い

100.0%

92. 7%

74.9%

52.8%

37. 8%

22.1%

17.8%

6. 8%

5.2%

3. 4%

3.0%

0.7%

0. 4%

0.1%

0.1%

0. 1%

0.1%

0.0%

0. 0%

0.0%

0.0%

高す ぎる
安す ぎる

0.0%

2. 2%

6.2%

11.1%

20. 2%

26.7%

41.4%

46. 3%

56.4%

57. 7%

74.5%

74.9%

82. 6%

82.9%

88.3%

88. 3%

92.4%

92.6%

93. 0%

93.0%

97.8%

100.0%

81. 5%

49.6%

24.5%

14. 8%

6.8%

5.0%

2. 2%

1.8%

0. 6%

0.4%

0.0%

0. 0%

0.0%

0.0%

0. 0%

0.0%

0.0%

0. 0%

0.0%

0.0%

 CS portfolio analysis

97.9%

99.9%

Analysis technique for understanding items for improvement and strengths bymeasuring “satisfaction per item” of a specific product or service and “impact onoverall satisfaction” and plotting results in four quadrants

CS Portfolio Analysis: Output image
全体（ N = 8 2 4 )Output content

Custom er Satisfaction Portfolio Analysis
80%
総合満足度（％）
55. 34%
サイ ズが コンパクト である
ゴミを強力に吸い込む

掃除 機の中に溜まっ たゴミが 捨てや すい70%

満足度（％）フ ィルター の交換が簡 単

使用 時の本 体の 動きがよい

デザイ ン性が高い
持ち運びが しやすい

操作 部やハンドルが 使いやすい60%

ゴミの吸 引力が低下 しない

満足度（％）

コードの巻き取 りがよい
収 納がしやす い

隅 のゴミがよく取れ る

ヘッドの形状 がよい

50%
排気 が臭くない40%

付 属品（布団 ブラ シ等 ）が 充実している

狭 いところや 高いところの掃除がしやす い

排気量 が少 ない
運転音が静か

省エネ

30%
0.28

0.306

0.332

0.358

0.384

0.41
相関（点）

0.436

0.462

0.488

0.514

相関

サイズ がコ ンパクトであ ること

7 4.03% 0. 28

デザイ ン性が高いこと/ 好みの色で あること

6 3.59% 0. 31

省エネであ ること
使用時 の本体の動きがよ いこと（小 回りがきく、等）

3 5.92% 0. 36
6 4.68% 0. 45

操作部 やハンドル が使いやすい こと

6 3.83% 0. 46

ゴミを 強力に吸い込むこ と

7 2.09% 0. 52

ゴミの 吸引力が常 に一定である（低 下しない） こと

6 0.32% 0. 50

フィル ターの交換 /洗浄が簡単であ ること
ヘッド の形状がよいこと

6 9.05% 0. 41
5 1.70% 0. 44

持ち運 びがしやす いこと

6 3.23% 0. 33

収納が しやすいこ と

5 7.16% 0. 31

コード の巻き取り がよいこと/長さ が丁度よいこ と

5 8.37% 0. 32

運転音 が静かなこと（低 騒音である こと）

3 7.14% 0. 39

隅のゴ ミがよく取れるこ と
狭いと ころや高いところ の掃 除がしやす いこと

5 0.61% 0. 53
4 0.29% 0. 48

掃除機 の中に溜まったゴ ミが捨てや すいこと

6 9.17% 0. 40

排気量が少 ないこと

3 7.62% 0. 39

排気が 臭くないこ と（排 気洗浄機能 ）4 6.60% 0. 46

付属品 （布団ブラシ等） が充実して いること

3 7.14% 0. 38

平均
最小5 5.40% 0. 41
3 5.92% 0. 28

最大

7 4.03% 0. 53“Satisfaction with each item” and“Impact on overall satisfaction”
are calculated andNumerical table and four quadrant
map are automatically produced.

0.54

全 体 （N = 8 24 )High

Customer Sa tisfa ction Portfolio Ana lysis
80%

Maintenance
items

Keymaintenanceitems
ゴミ を強力に吸い込む

掃除機の中に溜まったゴミが捨てやすいフィルターの交換が簡単

使用時の本体の動きがよい

デザイ ン性が高い
持ち運びがしやすい

操作部 やハンドルが使いやすい60%

ゴミ の吸引力が低下しない

満足度（％）

コードの巻き取りがよ い
収納がしやすい隅のゴミ がよく取 れる

ヘッドの形状がよい

50%

40%

排気が臭くない

Improvement
items
付属品（布団ブラ シ等）が充 実している

排気量が少ない
運転音が静 か

省エネ

Low

30%
0.28

Low

0.306

0.332

0.358

0.384

Keyimprovemen
t items

0.41
相関（点）

狭いとこ ろや高いところの掃除がしやすい

0.436

0.462

0.488

0.514

Impact on overall satisfaction

Areas forimprovement

Satisfaction per item

70%

Strengths

サイズが コンパクト である

On 4 quadrant map, “impact” is represented
from left to right and “satisfaction” isrepresented from bottom to top.
Areas plotted in the top right quadrant arestrengths where both impact and satisfaction
are high,
Areas plotted in the bottom right quadrant are
regarded as “items to be improved” where eventhough impact is high, satisfaction is low.

0.54

HighInquiries relating to this release: Nishizawa / Ono, Spokesperson, Public Relations Group, Macromill, Inc.

TEL: 81-3-6716-0707

press@macromill.com

News Release
Profile of Macromill, Inc.
Macromill, Inc. is a leading company in the field of net research, market research services that utilize the Internet.
Macromill provides a variety of marketing research services targeting consumers in Japan and overseas, to assist
companies with their marketing activities, such as developing products and improving services.
Company name:Head office:Website:Established:
Capital:Listed exchange:
Representative:
Employees:
Groupcompanies:
Businessoperations:■ Macromill, Inc.
■ 11F Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo 〒108-0075■ www.macromill.com■ January 31, 2000
■ ¥930.35 million *As of September 31, 2009
■ First Section of the Tokyo Stock Exchange (code no.: 3730)■ Tetsuya Sugimoto, Representative Director and Chairman■ 301 (includes 8 contract employees) *As of January 31, 2009
■ Brand Data Bank, Inc.
Macromill Warp, Inc.
Macromill Korea, Inc. (Korea)■ 1) Market research utilizing the Internet (net research)
2) Market research utilizing mobile telephones (mobile research)
3) Market research targeting consumers in countries around the world (global research)
4) Consumer purchasing pattern surveys and provision of purchasing pattern data (QPR™)
5) Provision of the AIRs ASP system specialized for net research
6) Research planning, design, tallying and analysis services7) Other research services (such as qualitative surveys) and marketing-related consulting work

— Inquiries from the press about this news release —Macromill, Inc. spokesperson: Nishizawa / Ono
11F Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo 〒108-0075
TEL: +81-3-6716-0707 FAX: +81-3-6716-0701 E-mail: press@macromill.com— To inquire about the Quick-CROSS3 PLUS service —Please contact one of our sales representatives or our dedicated helpline.
Macromill, Inc., Marketing Solution Business Group
Toll-free: 0120-096-371 E-mail: support@macromill.com
Quick-CROSS dedicated helpline TEL: +81-3-6716-0716

Inquiries relating to this release: Nishizawa / Ono, Spokesperson, Public Relations Group, Macromill, Inc.

TEL: 81-3-6716-0707

press@macromill.com