CASESTUDY

Joint Aid Management
Cutting back on costly graphics designers has been a smart move for
the South African charity Joint Aid Management (JAM). Thanks to®
CorelDRAW Graphics Suite, JAM now produces its own newsletters,
creates signs, designs logos and saves much-needed cash.
Founded in 1984, Joint Aid Management (JAM) is a
non-profit humanitarian organisation providing
relief and sustainable development in Africa. Basedin Johannesburg, it operates in Angola, Mozambique,Rwanda, South Sudan and South Africa with officesin the USA and Europe.
Before implementing CorelDRAW Graphics Suite,
JAM relied heavily on external graphic designers.
While simple illustrated documents or presentations

were produced in-house using Microsoft™ Word orPowerPoint, more complex tasks like newsletters,posters and logos were regularly outsourced.
"Somebody might donate a logo or a leaflet. Moreoften they wouldn't and we had to pay," says Donor
Host and PR Assistant Corné Engelbrecht. "The guysthat worked here before me used Microsoft Wordand PowerPoint which were limited and time
consuming."
The outsourced jobs also took many days tocomplete which added to the frustration. WhenEngelbrecht joined the organisation he soon
realised that CorelDRAW – an intuitive vector
illustration and page-layout application - would help.
"I saw the challenges and I felt there were better
solutions. I've been using CorelDRAW for many
years and it's helped me a lot."

Convincing solution
A demonstration of a flyer design convinced his newcolleagues that CorelDRAW made it easier to create
illustrated portfolios, other documents, graphics
and logos. There seemed no need to spend moneyon external designers to produce great results.
"I was extremely happy with CorelDRAW because
it's very powerful and creative. I knew that it would
save us time and money."
Location map designed in CorelDRAWOVERVIEW
NAME/ORGANISATION:
Joint Aid Management (JAM)
LOCATION:
Johannesburg, South Africa
INDUSTRY:
Charity
PROJECT SUMMARY:
Joint Aid Management (JAM) needed to savetime and money by bringing graphic design
services back in-house. CorelDRAW now enables
staff to produce logos, signs, documents andnewsletters without external help.
ISSUES:
Finding cost-effective alternatives to graphicsdesign services
PRODUCT:
CorelDRAW® Graphics Suite

The first step was to implement a virtual copy ofMicrosoft Windows on Engelbrecht's Apple ®
Macintosh® PC (JAM mostly uses Apple PCs) andinstall the latest CorelDRAW Graphics Suite. This
includes built-in help, training videos andprofessionally-designed templates. It provided theright tools needed to tackle graphics work in-house.

"I saw the challenges and I felt there
were better solutions. I've been using
CorelDRAW for many years and it's
helped me a lot."
Corné Engelbrecht,Donor Host and PR AssistantJoint Aid Management (JAM)CASESTUDY“I believe that CorelDRAW is amust for any organisation.”
Corné Engelbrecht,
Donor Host and PR Assistant
Joint Aid Management (JAM)

The Red Riders logo was designed in CorelDRAW

CorelDRAW soon proved ideal for basic vector
imaging and attractive page layouts. One good
example has been the charity's monthly newsletter.
Another is the latest location map to guide visitors.
This includes a link to Google Maps as well as GPS
coordinates for satellite navigation.

centre makeovers. Staff appreciate there's no needto struggle with Microsoft Word for tasks thatCorelDRAW handles easily. New users quickly feel athome within the program thanks to its intuitiveinterface.

Good feedback

New creativity
A particularly striking example of CorelDRAW's
capabilities is an imaginative bicycle logo for a cycle
challenge. This logo would have cost around 500
Rand ($50 US) per hour for a graphics designer tocreate. CorelDRAW now gives novice users everythingneeded to express their ideas with confidence. Jobs
can be done in moments, rather than waiting fordays on graphic designers.
"CorelDRAW has allowed us to do stuff that wenormally wouldn't do. We are not using outside
designers as much as we were. Corel opens new
doors for our creativity."More routine work has also benefitted greatly fromthe new technology. The in-house sign writer has
enthusiastically adopted CorelDRAW to design
attractive vinyl signs for projects such as childcare

Corel Corporation
1600 Carling Ave.
Ottawa, ON
Canada K1Z 8R7CorelDRAW has also proved inspirational to JAM'scommunications officer who has discovered anatural talent for design. She now writes copy anddoes any associated design in-house, saving moretime and money. Seven people in JAM now create
with CorelDRAW which has become a trusted
graphic design software solution.
The organisation's growing enthusiasm for CorelDRAW
has seen many favourable comments from donors
and others. Its attractive newsletters, flyers andother documents also come with new online features.
For example, clicking images in the newsletter leads
readers to a donation page - anything that encourages
more charitable giving has to be welcome.
"There's so much you can do with CorelDRAW. It'sextremely professional and the possibilities areendless," says Engelbrecht.

Corel UK Limited
Sapphire Court
Bell StreetMaidenhead
Berkshire SL6 1BU
United Kingdom

An example of a newsletter designed using CorelDRAW

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Erika-Mann-Str. 53 (Haus 7)80636 München
Germany© 2013 Corel Corporation. All rights reserved.