Pioneering
Eu roSh op

Tra de Fai rsin-store
Shanghai International Trade Fair for
In-store Design & Solutions
上海国际店铺设计与解决方案展览会

September 3 - 5, 2024
Shanghai New International Expo Center (SNIEC)
www.c-in-store.com

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StoreD
esign

Special Areas
China in-store 2023 (Shanghai International Trade Fair for ln-store Design& Solutions) marked a significant milestone, reopening after the pandemic.
The event brought together 103 high-quality retail suppliers and store
design studios, showcasing innovative store design concepts and retailsolutions, which received unprecedented acclaim. A total of 13,934
professional visitors from major retail brands and design agencies
attended the event. 46 industry experts discussed trends in thedevelopment of the Chinese retail industry, retail space design andconstruction, engaging in lively interactions with 1,240 attendees.
China in-store, the official satellite exhibition in China of leading global
retail fair - EuroShop, has continuously embodied EuroShop's goals ofpromoting global retail exchanges. Dedicated to presenting unique andthoughtfully designed store solutions for the entire industry, it aims toinspire the retail sector with fresh ideas. China in-store 2024 has officiallylaunched, and we eagerly look forward to your participation!

10,000m2

200+

15,000+

Exhibition ScaleExhibitors

Professional Visitors* Estimated show figures for 2024

DesignerVillage

With the growth of consumer demands for personalization,
store design has become a pivotal factor in elevating
brand identity and enriching the customer experience.
China in-store features a special Designer Village, gathering
numerous prestigious design firms. Showcasing theirunique booth designs and excellent design cases, thesefirms present their latest comprehensive solutions for
Visual Merchandising and Store Design (VMSD).

RetailTechnologyVillage

Product Categories

In-store Design

In-store Solutions

Store Architecture andStore Design

Shop Fitting and Display
Equipment

General Planning andServices

Mannequins and Visual
Merchandising Service

Materials & Surfaces

Lighting and Lamps
Equipment

Project Management

Omni-channel Smart RetailTechnology and Equipment
Retail Marketing
Equimpment and Service

Technology drives progress, and this is especially true inthe retail industry. The rise of new retail models, theintegration of online and offline retail, and intelligentshopping experiences are themes that will shape thefuture trends of the retail sector. China in-store 2024features a special Retail Technology Village, gathering
the latest cutting-edge technologies like AI (ArtificialIntelligence), Virtual Reality, and Big Data analytics. Theseadvancements are set to propel retail stores towards a moreexperience- oriented transformation, better catering to theconsumption needs of the younger generation.

Visitors came from all over the world, which made me experience
the recovery of the industry. Moreover, the number of visitors at
the event was much more than I expected, which was a big
surprise for us.
Chris Lu, Executive Vice Chairman of Redman Retail
In the past, our main clients were from the real estate sector.
However, with the overall downturn in the real estate industry thisyear, we had to shift our focus to commercial brands, so, weparticipated in China in-store. The outcome has been verysatisfying, and we are extremely happy with the visitor flow thistime. Participants who visited our booth were designers ofcommercial spaces or brand representatives, with clear objectives,
thus making our business communication easier.
Wu Kuan, Founder of Manu Arts
We chose to participate in China in-store this year because it is a vital
exhibition in the retail design industry and one of EuroShop's global
series of exhibitions. Through this, we aim to gain more brandvisibility and strive to win some visual creative awards. As one of theexhibitions held during the post-pandemic recovery period, thevisitors at this year's China in-store exceeded our expectations.

2023 Exhibitor Review

Weini Wong, General Manager of OUTFORM APAC

Exhibitor
Satisfaction Rate:of the exhibitors were satisfied /very satisfied with the show result

86%

Exhibitor Voice
China in-store 2023 was extremely successful. The visitor traffic at
the show far exceeded my expectations, and the visitors camewith various purchasing needs and clear objectives. Very highquality of visitors I would say.
Steve Jing, General Manager of Max Brilliant

This was our first time participating in China in-store. Theinternational level of the visitors exceeded my expectations; Ieven met peers from Mexico and India. Additionally, I foundsome of the topics shared in the designer forum very
interesting, including how to simplify existing retail commercial
spaces, which aligns well with our company's philosophy.
Royston Lee, Chief Executive Officer of BDA

I think the transformation of the exhibition from C-star to China
in-store has been very successful. The selection and invitation of
the visitors were also well executed. At this year's exhibition, alarge number of visitors came from professional and relevant fields.
Zenith Zeng, General Manager of Vianolux

2023 Visitor Review
Visitor Breakdown

96%
will continue to visit
China in-store 2024

93%
are satisfied or verysatisfied with the event

33% Brand Store
9% Lifestyle Store
9% E-Commerce
8% Architecture and Design Agency
8% Retail Equipment Supplier
7% Shopping Center/Department Store
6% Advertising Graphic Design
5% Retail Technology Supplier
4% Supermarket/Convenience
Store/Neighborhood Markets
2% Vending Machine
2% Real Estate Services/
Property Developers
7% Others

Visitor Decision-Making Analysis

Visitors Voice

It's great to have an exhibition like China in-store
because it connects the entire upstream anddownstream industry chain within the industry. It
unites exhibitors including suppliers, brands, andtechnology providers, allowing us to see many newideas and resources here. Additionally, some of thetopics shared in the designer forum were very
innovative and beneficial for me.
Mr. Fu from Estée LauderI find the design aesthetics of this exhibition verystrong, and the presentation of the booths extremely
innovative. From a designer's perspective, today I
witnessed every designer reinterpreting various materials
using their design philosophy and concepts, whichshowed me greater possibilities of creativity.
Ms. Baoer Wang, Designer of Studio Profile

The exhibition brought together many high-quality
domestic design service providers. The curated area
showcased brands who used paper materials, modularand editable produces, reflecting an increasingly
lightweight and sustainable design trend. Future
retail stores will focus more on connecting withpeople through the spatial environment setup. Next
year, we plan to expand and upgrade around 350
stores. Look forward to seeing China in-store getting
better and more exciting as it progresses!
Ms. Wang Fangyuan, Hangzhou Himo Group Co., Ltd.

35% Participate in Decision-Making
33% Provide Assessment Information
or Recommendations toDecision-Makers27% Final Decision-Makers
5% Not Involved in Decision-Making

Main Areas of Interest

Visitor Breakdown by Geography

56%

Store Architecture and Store Design

32%

Design and Project Management

29%

Shopfittings

26%

General Planning and Service

23%

Retail Marketing

20%

Visual Merchandising18%

Retail Technology

16%

Lighting

15%

Shop Furnishings

91.7%
Mainland China

8.3%

75.8%
East China
3.5%
South China
8.3%
North andNortheast China
4.1%
Central China andOther Regions

Other Countries/Regions

Countries Represented: 38 countries and regions including Germany, United States,
United Kingdom, Russia, Canada, Dubai (UAE), Japan, South Korea, India, Malaysia

Huawei · HONOR · Xiaomi · Oppo · Foxconn · TCL · Schneider · Volvo APAC · SAIC · NIO Automobile · OPEL · RISING AUTO · PARKSON GROUP · Ruian
Xintiandi · Longhu Commercial · Vanke Real Estate · CR MIXC LIFESTYLE · China Overseas property · Migu Culture · MSC Cruises · Disney ·Morning Glory · M&G SHOP · Opalus S&Z Hotel · ipmall · BOM · Prada · Hermès · Swatch · adidas · Nike · Columbia · The North Face· Vans · Skechers · Puma · New Balance · Beneunder · H&M · Lee · LI－NING · Erke · MUJI · Uniqlo · Metersbonwe · ME&CITY ·BELLE · Mayqueen · Anta · CALVIN KLEIN · Fila · Ochirly · Nigel · LINDBERG · LANCY · aimer · Purcotton · didimax · Melon

Quality Buyers

Fashion Group · ROCKBROS · FOREO · Kimberlite Diamond · PVH · Doterra · MANGO · Les enphants · ASICS · Amway ·Bosideng · keep · SaintAngelo · MANGANO · FIRS · Kaluote Glasses · Estée Lauder · 'oreal · Clarins · Forest Cabin ·KKV · KOSE · P&G · Johnson&Johnson · Watsons · Sunrise Duty Free · SaSa · CHICMAX · Shanghai Art Museum ·Aerospace Shanghai · China Post Group · Shanghai Film Park · Luckin coffee · M-stand · OATLY · HEYTEA ·Coca-Cola · Baozhu Cheese · 50LAN · LELECHA · KOI · NOWWA · IKEA · Decathlon · Suning · Hema · JD · Alibaba· Hotmax · LYFEN ORANGE · BRIGHT DAIRY · Cornetto · Vinhill · ROBAM · XIBEI RESTAURANT · Jomoo · CHOCDAY· DQ · Burger King · Popmart · Supor · Sunart Retail · ALDI · Family · T&T Supermarket · Toy R Us (China) ·Hippocampus Photo Studio · Okamura · Beike · HomeLink · MONIN · NAIVE BLUE · WantWant · 5 Star Plus
Retail Design · aaha studio · Arup· BESTORY · dFORM Group · DYML · FIVE SENSE · flip studio · Harlequin
Design Studio · LLLOOK STUDIO · MEEM HOUSE · SEMO · YANG DESIGN · Dialogue38 Inc. · SKYnoa · MG2 ·Sprout Studio · Huawei · HONOR · Xiaomi · Oppo · Foxconn · TCL · Schneider · Volvo APAC · SAIC · NIO
Automobile · OPEL · RISING AUTO · PARKSON GROUP · Ruian Xintiandi · Longhu Commercial · Vanke RealEstate · CR MIXC LIFESTYLE · China Overseas property · Migu Culture · MSC Cruises · Disney · MorningGlory · M&G SHOP · Opalus S&Z Hotel · ipmall · BOM · Prada · Hermès · Swatch · adidas · Nike ·Columbia · The North Face · Vans · Skechers · Puma · New Balance · Beneunder · H&M · Lee · LI－NING· Erke · MUJI · Uniqlo · Metersbonwe · ME&CITY · BELLE · Mayqueen · Anta · CALVIN KLEIN · Fila · Ochirly· Nigel · LINDBERG · LANCY · aimer · Purcotton · didimax · Melon Fashion Group · ROCKBROS · FOREO ·Kimberlite Diamond · PVH · Doterra · MANGO · Les enphants · ASICS · Amway · Bosideng · keep ·SaintAngelo · MANGANO · FIRS · Kaluote Glasses · Estée Lauder · 'oreal · Clarins · Forest Cabin · KKV · KOSE· P&G · Johnson&Johnson · Watsons · Sunrise Duty Free · SaSa · CHICMAX · Shanghai Art Museum ·Aerospace Shanghai · China Post Group · Shanghai Film Park · Luckin coffee · M-stand · OATLY · HEYTEA ·Coca-Cola · Baozhu Cheese · 50LAN · LELECHA · KOI · NOWWA · IKEA · Decathlon · Suning · Hema · JD · Alibaba ·Hotmax · LYFEN ORANGE · BRIGHT DAIRY · Cornetto · Vinhill · ROBAM · XIBEI RESTAURANT · Jomoo · CHOCDAY · DQ ·Burger King · Popmart · Supor · Sunart Retail · ALDI · Family · T&T Supermarket · Toy R Us (China) · Hippocampus PhotoStudio · Okamura · Beike · HomeLink · MONIN · NAIVE BLUE · WantWant · 5 Star Plus Retail Design · aaha studio · Arup·
BESTORY · dFORM Group · DYML · FIVE SENSE · flip studio · Harlequin Design Studio · LLLOOK STUDIO · MEEM HOUSE · SEMO ·YANG DESIGN · Dialogue38 Inc. · SKYnoa · MG2 · Sprout StudioConcurrent Events

Retail Stage

ERDA China

Design Stage

Retail Stage

ERDA China

Design StageA professional knowledge sharing platform
which gathers retailers, experts, commercial
properties and technology companies todiscuss the future development trends ofretail industry.

It is derived from EuroShop RetailDesignAward (ERDA), one of the supporting
programmes of EuroShop Trade Fairs.
ERDA China is dedicated to crown theoutstanding retail store designs in China.
All entries will be assessed by 10 expert
juries and 100 general juries.

The organizer will invite experts and key
figures who specialize in store design toshare outstanding projects and cases.
They will also interact with retailprofessionals at the event, providing a
wealth of inspiration.

[Themed Exhibition]
China in-store X Hi Design
The evolving trends and changes within the industry
have led to new demands from brands for commercial
space design and construction. With a deep understandingof these trends and needs in commercial retail, China instore will collaborate with Hi Design. Together, they will
invite various design and brand agencies to participateand showcase practical design applications and successful
cases in actual projects. The aim is to bring more
inspiration and insights to the industry, aswell as to facilitate idea generation
generation and more exchanges.

Booth Packages

Standard BoothRaw Space
RMB 2,188/sqm

RMB 1,788/sqm

minimum
9 square meters

minimum
20 square meters

Designer Village

N5

N1

N3

N2

N4N5P6P732

P1

W5

RMB 2,888/sqm

P5E7W4E6W3

minimum
9 square meters

E5E4W2P2E3

P4 W1

E2TAXIN
P3E11PwN1RETAILSTAGE

GERMAN PAVILIONTHEMEDEXHIBITIONDESIGNERVILLAGE &DESIGN STAGE

RETAIL TECHNOLOGYVILLAGEin-store

2024.06.06 - 08

2024.09.03 - 05

2025.02.18 - 20

2026.02.22 - 26

Mumbai, India

Shanghai, China

Düsseldorf, Germany

Düsseldorf, Germany

Booth Reservation:

Visitor &Media Inquiries:

Domestic Sales:International Sales:

Ms. Sweety Fan

Ms. Ivy Zong

Ms. Tracy Yu+86 21 6169 8367

+86 21 6169 8315

+86 21 6169 8336

sweety.fan@mds.cn

ivy.zong@mds.cn

tracy.yu@mds.cn

EuroShop

Tra de Fairsin-store

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