Creative Graphics

CorelDRAW the logical choice for
Logique Communications Inc.

“The Logique logo was designed in CorelDRAW
and we have received a lot of praise for it.”
Cameron Murphy
Director and FounderLogique Communications

Cameron Murphy is AccountDirector and founder of
Logique Communications, aToronto-based marketing andcommunications firm. Logiqueoffers a wide range of services

Logique Communications was founded in thesummer of 2004 and has a full-time staff of fourpeople. The company regularly hires a number offreelancing designers, IT specialists and project
managers for each project. This structure allows thecompany to take on projects of all sizes, while
maintaining low overhead costs.

in strategic marketing,corporate identity, web design,
online advertising, packaging,
print and much more. Cameron“I have a list of great people I’ve worked with before,
and when a new project comes up I know pretty muchright away who’s the best person for the job,” says
Cameron from his office in Toronto.

likes to get things done quickly
and easily, so he created thecompany logo, along with allother corporate marketing

Cameron Murphy has a business degree and his main
focus today is to manage the company and develop
new customers, but he certainly knows his way
around graphic design applications as well.

materials, in CorelDRAW. “I’ve
used CorelDRAW since 1991,
and it has saved me countlesshours over the years. It’s thatpowerful and easy to use.”“The Logique logo was designed in DRAW and wehave received a lot of praise for it”, he says.“ In fact, I
have an entire wall of products I designed inCorelDRAW a few years ago,” he says. “The Compact
ID Case, for instance, is essentially a very slim walletthat can hold a few credit cards and a money clip. It’s
perfect for when you’re going out and don’t want abulky wallet to weigh down your jacket.
“I designed it to spec in CorelDRAW and sent the file
to a manufacturing plant in India. One of the main
benefits of using CorelDRAW is that the application isextremely precise. The first samples I received fromIndia were perfect. It turned out to be a very seamlessprocess, and I give CorelDRAW much of the credit.”In the fall of 2004, Logique Communications wasapproached by Alpha Health and Wellness, a personaltraining company in Burlington, Ontario. Thecompany’s owner wanted to expand its core fitness
offerings to a more holistic approach, including“balance-of-life” and “life coach” services. He asked
Cameron Murphy and Logique Communications tohelp him update their logo, business cards and othermarketing collateral.
"We developed a creative brief that reflected the new
direction for the company," says Cameron. "With thehelp of designer Avinash Birambole, our team here atLogique Communications presented four different
logo designs to the client – all designed inCorelDRAW".
One of the logos in the initial creative brief was atriangular, spiral-shaped symbol that was designed toconvey the sense of a positive flow of energy. Thisshape was the basis for the 'A's in the word ALPHA.
The designer picked Bauhaus, a rounded, sans-serif
font for the remaining letters "LPH". Once the shapeand the letters were roughly in place, Avinash finalized
the logo by converting the letters "LPH" to curves,and adjusted the Bezier curve handles on all objects tobetter match each other.
CorelDRAW makes it easy to select one or more nodes
on a curve and simply drag them to a new position.

CorelDRAW Case Study – Cameron Murphy, Director and Founder of Logique Communications®

“Unlike many other graphicsa p p l i c a t i o n s , C o re l D R A W
allows the designer to use thesame tool to do many differenttasks.”

The application is friendly enough to provide aninstant preview of what the new shape will look like,taking much of the guesswork out of the workflow. It
only required a few keystrokes and mouse-clicks tocreate a copy of the newly designed ‘A’, flip it
horizontally and position it at the other end of theword to display a visually pleasing symmetry.
"It took about four or five revisions over the course ofabout a month before we agreed on the final design,"
says Cameron Murphy.
Unlike many other graphics applications, CorelDRAW
allows the designer to use the same tool to do manydifferent tasks. The tip of the cursor changes on the fly
to indicate whether you’re about to move a node,drag a curve or adjust a handle. This intuitive featuresaves a lot of time and money for professional
designers everywhere. There is no need to go to thetoolbox all the time for common tasks.

®

www.corel.com

Another key benefit of CorelDRAW is its extensive andflexible file sharing capabilities. The designers atLogique can easily export files as simple PDF
documents, which can be sent to clients for approval.
As for professional print jobs, CorelDRAW offers
plenty of options.
Says Cameron Murphy: “For most of our print jobs I
simply send the native CorelDRAW file to the printer. I
can embed ICC color profiles directly into the file, andhave yet to experience any problems with fonts orcolors. If the printer prefers another file format, I canalways convert the file to EPS, pre-press ready PDF or
any of the other dozens of export formats included
straight out of the box. CorelDRAW can handle
anything I throw at it and it makes us all look very
good.”

To find out more about this product or
any other Corel product, please visit
www.corel.com or call 1-800-772-6735.

© 2005 Corel Corporation. All rights reserved.

Printed in Canada 01/05 JB#3069-415