Pay TV revenues to drop by $30 billion
Global pay TV revenues for 138 countries peaked in 2016 at $201 billion. Revenues
will fall to $143 billion in 2026 from $173 billion in 2020 - despite the number of pay
TV subscribers rising by 15 million.

Global pay TV revenues by country ($ billion)
200.0
180.0
160.0
140.0
120.0
100.0
80.0
60.0
40.0
20.0
0.0
OthersCanadaUK
India
China
USA

2010
55.8
6.0
7.4
2.4
6.1
97.4

2020
66.1
5.7
6.3
5.0
9.3
80.3

2021
64.7
5.4
6.1
5.1
9.1
74.4

2026
60.8
4.95.5
5.6
8.9
57.4

US pay TV revenues peaked at $104 billion in 2015. Its total will drop from $80
billion in 2020 to $57 billion in 2026. The US will account for 40% of global revenues
by 2026, down from 52% in 2015.
Simon Murray, Principal Analyst at Digital TV Research, said: “Revenues will
decline in 77 of the 138 countries covered between 2020 and 2026. The US will
provide the most dramatic fall – by $23 billion.”
Global satellite TV revenues will drop by $16 billion, with digital cable down by $12billion. Analog cable will lose a further $2 billion. IPTV won’t lose too much.

Global Pay TV Revenue Forecasts
Table of Contents
Published in May 2021, the Global Pay TV Revenue Forecasts report covers
234 pages in two parts:•A 63-page PDF giving a global Executive Summary, comparison tables andrankings. Profiles for the top 10 countries (Brazil, Canada, China, France,Germany, India, Japan, Mexico, UK and USA)
An excel workbook providing forecasts (2010-2026) for each of the 138
countries covered, comparison and ranking tables; covering pay TV
revenues [subscriptions and on-demand revenues for movies and TVepisodes].

•The report costs £1,600/€1,760/$1,920 for a 1-5 user license.

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SPECIAL OFFER: Three reports for the price of two
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three reports covered in this deal are:•••Global Pay TV Revenue Forecasts
Global Pay TV Subscriber Forecasts
Global Pay TV Operator Forecasts

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Forecasts for 138 countries:
AlbaniaArmenia
BahrainBenin
BrazilCambodia
ChadDR Congo
Croatia
Dominican Rep.
Eq Guinea
FranceGermany
GuineaIcelandIsraelKazakhstan
LatviaLuxembourg
Mali
Moldova
Mozambique
Netherlands
Nigeria
PanamaPolandRomania
SenegalSlovakia
Spain
Syria
Togo
UkraineUruguay
ZambiaAlgeria
Australia
Bangladesh
Bolivia
Bulgaria
Cameroon
Chile
Rep Congo
CyprusEcuadorEstonia
Gabon
Ghana
Honduras
India
Italy
Kenya
LebanonMacedonia
Malaysia
Mongolia
Myanmar
New Zealand
NorwayParaguay
Portugal
RussiaSerbiaSlovenia
Sri Lanka
TaiwanTunisia
UAE
Uzbekistan
Zimbabwe

AngolaAustriaBelarus
BosniaBurkina Faso
CanadaChina
Costa Rica
Czech Rep.
Egypt
Ethiopia
GambiaGreeceHong Kong
Indonesia
Japan
KuwaitLiberia
Madagascar
Malta
Montenegro
Namibia
Nicaragua
Oman
Peru
Puerto Rico
RwandaSierra Leone
South Africa
SwedenTanzania
TurkeyUK
Venezuela

Argentina
Azerbaijan
Belgium
Botswana
BurundiCAR
Colombia
Cote d’Ivoire
Denmark
El Salvador
Finland
Georgia
Guatemala
Hungary
IrelandJordanLaos
Lithuania
Malawi
MexicoMorocco
Nepal
Niger
Pakistan
Philippines
Qatar
Saudi Arabia
Singapore
South Korea
Switzerland
Thailand
UgandaUSA
VietnamSAMPLE: Australia pay TV revenue forecasts

Satellite TV subscription revs
Satellite TV on-demand revs
Satellite TV revenues
DTT subscription revs
DTT on-demand revenues
DTT revenues
Subscription revenues
On-demand revenues
Total revenues
Average Revenue Per User (ARPU - US$)
Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Ave digital cable (subs & VOD)
Analog cable TV subs
Stand-alone IPTV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay Satellite TV (subs)
Pay Satellite TV (subs and PPV)Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU

2026

IPTV revenues

2025

IPTV on-demand revenues

2024

IPTV subscription revenues

2023

Triple-play IPTV revenues

2022

Dual-play IPTV revenues

2021

Stand-alone IPTV revenues

2020

Cable TV revenues

2019

Analog cable TV subs revs

2018

Digital cable TV revenues

2017

Digital cable TV on-demand revs

2016

Digital cable TV subs revenues

2015

Triple-play digital cable TV revs

2014

Dual-play digital cable TV revs

2013

Stand-alone digital cable revs

2012

Revenues (US$ million)

2011

2010

Pay TV subscribers (000)Digital TV Research publication schedule for 2021
12345678910111213141516171819202122232425262728293031Title
Publication
Africa Pay TV Forecasts
January
Africa OTT TV and Video Forecasts
January
Middle East & North Africa Pay TV Forecasts
January
Middle East & North Africa OTT TV and Video
February
Forecasts
SVOD Platform Forecasts Update
February
North America Pay TV Forecasts
February
North America OTT TV and Video Forecasts
February
Latin America Pay TV Forecasts
March
Latin America OTT TV and Video Forecasts
March
Asia Pacific Pay TV Forecasts
March
Asia Pacific OTT TV and Video Forecasts
MarchEastern Europe Pay TV Forecasts
April
Eastern Europe OTT TV and Video Forecasts
April
Western Europe Pay TV Forecasts
April
Western Europe OTT TV and Video Forecasts
April
Global OTT TV & Video Forecasts
May
Global SVOD Forecasts
May
Global Pay TV Subscriber Forecasts
May
Global Pay TV Revenue Forecasts
May
Global Pay TV Operator Forecasts
June
Global AVOD Forecasts
June
Africa SVOD Forecasts
AugustMiddle East & North Africa SVOD Forecasts
AugustAsia Pacific SVOD Forecasts
AugustLatin America SVOD Forecasts
September
North America SVOD Forecasts
September
Eastern Europe SVOD Forecasts
SeptemberWestern Europe SVOD Forecasts
October
SVOD Forecasts Update
October
Pay TV Forecasts Update
November
SVOD Platform Forecasts Update
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