Table of Contents​Disclaimer● 1. I​ ntroduction○ 1.1 T​ he beginnings○ 1.2 C​ oinIMP○ 1.3 D​ efining the next step● 2. T​ he Problem○ 2.1 S​ tart-ups○ 2.2 O​ utdated Advertising Platforms○ 2.3 D​ iversifying the content promotion options● 3. I​ ntroducing IMP○ 3.1 B​ rief○ 3.2 P
​ roduct Model○ 3.3 M​ intMe.com Coin
○ 3.4 B​ usiness Strategy● 4. T​ oken Sale
○ 4.1 R
​ easons○ 4.2 O​ ur Token Distribution○ 4.3 A​ nti-ICO● 5. R​ oadmap● 7. R​ eferences

Disclaimer

The purpose of this Whitepaper is to present information related to the technicalaspects of the CoinIMP project to anyone looking to invest in IMP tokens. This
information is not intended to be exhaustive and does not constitute a contractual
relationship. Its sole purpose is to provide reasonable information to potential Token
holders so they get to know the purpose and limitations of this project and determine
whether to undertake, of their own accord, a thorough analysis of the company with theintent of acquiring IMP tokens.

This Whitepaper does not constitute a prospectus of any sort or a solicitation forinvestment, nor does it in any way amount to an offering or a solicitation of an offer tobuy any securities in any jurisdiction. It is not, therefore, composed in accordance with,and is not subject to, laws or regulations designed to protect investors in any jurisdiction.
However, we stick to the idea that everyone looking to invest in cryptocurrency shouldseek professional advice regarding tax regulations and legislations in their local area.

The Tokens are functional utility tokens designed for the Company’s businessplatform. The Tokens are not securities. In the event that you purchase Tokens, yourpurchase cannot be refunded or exchanged. The Company does not recommend
purchasing Tokens for speculative investment purposes. Tokens do not entitle theirholders to any equity, governance, voting or similar right in any of its affiliatedcompanies. Tokens are sold as digital instruments for our platform’s services.

In the event of any conflicts or inconsistencies between translations -or any othersort of additional information- of this document and this official English language
Whitepaper, the provisions of this English language original document shall always
prevail.

1. Introduction
1.1

The beginnings

Internet is nowadays a necessity, a worldwide indispensable service that,
according to The Internet World Stats​[1]​, connected almost 4 billion users just until thelast year. Our first business initiative related to web technologies started back in 2005,
with the launch of our first website, ​CBA.pl​. We started providing high-quality and free
web hosting services. The number of internet users rapidly increased, even though only
18 percent of households had internet in the world at that moment​[2]​. We were justwitnessing the rise of the internet era, something not hard to foresee, even when the useof internet wasn’t that mainstream as it is today​[3]​. The reasons why there were not somany users back then are numerous, from the shortage of developers –a tendency that
continues up to the present– to the absence of computers in most homes. It was clearthat the roadmap to a larger yet cheaper internet presence needed to be carved and thatany contribution to it would positively affect the future.

One of the factors undermining the evolution of the internet was the relatively
high cost of building and maintaining a stable website. For grown-up companies it waspossible, but for startups –low-budget entrepreneurs– domains and hosting services
were an investment they couldn’t afford. That’s the milestone upon which we started tobuild a vision to offer true website sustainability: the first step was to provide free web
hosting services for all those looking to make room for themselves within theunstoppable universe of the world wide web.

1.2 CoinIMP

With the rising of cryptocurrencies back in 2009 (mostly due to Satoshi Nakamoto’s
Bitcoin) a revolution of encrypted exchanges began. Decentralized ledgers –blockchains–
evolved as a revolutionary way to operate digital currencies, but they proved to be failingin anonymity as much as the parity across systems:“(…)A typical video card is more effective than a CPU and ASIC devices are
more powerful than GPUs. Therefore, Bitcoin creates favourable conditions
for a large gap between the voting power of participants as it violates the“one-CPU-one-vote” principle since GPU and ASIC owners posses a muchlarger voting power when compared with CPU owners. It is a classicalexample of the Pareto principle where 20% of a system’s participants
control more than 80% of the votes.” [​ 4]
As Monero (A.K.A. XMR) –A functional, public, decentralized and egalitarian distributed
blockchain based on the recently-ideated ​CryptoNote protocol ​– came to exist, an
improved alternative to Bitcoin was born; most improvements were focused on allowing
unspecialized equipment to produce greater revenues without meaningful effects on
their performance.

Given the revolutionary
revenuewasasynchronously

set:model introduced

in-browser

by CryptoNote,

cryptocurrency

on a site visitor’s processing

mining.

a new path for website

A backgroundprocess

unit that, when properly

runconfigured,translates to a harmless process that constantly generates coins from website traffic. The
launch of CoinIMP was our first step on the cryptocurrencies

market. Based on an almost

entirely free web miner, this project offers a truly free experience with a minimum effort.
This alternative proved to be a successful and profitable solution to our clients.

1.3

Defining the next step:

After the success of this first implementation,
towards providing self-sustaining

IMP is the next step in an agenda

websites. Our own token and an advertising platform,

designed as a prominent alternative to the common online advertising approach.
Besidesthe security

and the egalitarian

PoW distributionthat strengthens

mintMe.com Coin –the blockchain IMP tokens are built on–, our advertising platform will

remarkably

reduce the online marketing costs by offering direct advertiser-publishertransactions along with a way to gain a rebate through a referral program. IMP token is adigital currency

used for payments

within our platform

compared to other available currencies.

with favorable

conditions

Additionally, each token bought on the TokenSale can be exchanged for at least 1000 impressions of ad in our service, read the ​Token
Sale Policy​ for more information.

2. The Problem
2.1

Start-ups
If you read this text, you probably have a working site or blog, or any other web

platform you want to monetize. You are putting effort into your project and expect it to
pay off.
Here is another guess: you have a business and want to keep up with trends andinnovations, because you know it’s the third millennium, the time of ever-changing
tendencies, and “who owns the trend owns the world”, quoting Nathan Rothschild (whowould actually be surprised to see decentralization as a trend). Current trends are firmly
tied up with modern technologies, so this is undoubtedly the field where efforts andfunds should be invested in. It’s highly possible that your business is connected toInternet like almost everything nowadays; therefore, you are probably familiar withadvertising and other modern ways to generate revenue through websites, like mining
cryptocurrencies through users’ CPU power.

2.2

Outdated Advertising Platforms
The first advertising method has its history already and it’s often used bysuccessful companies and even monopolists. The modern and most evident example isGoogle AdSense (GA) service, which helps webmasters earn money through placing
advertisements on websites so they can profit if a visitor takes the bait and clicks on thead.

Basically, AdSense works this way:
1. Create an account
2. Choose the ad and its position on the site
3. Start gaining profit from clicks
This service has over fourteen million of users among whom ​billions of dollars are
distributed each year. Even when it has been effectively implemented to be user-friendly,
AdSense has some noticeable flaws regarding their politics as it has been mentioned intons of articles and forums where developers share their experience using Google
AdSense. With the aim of having their work pay off, they mention how unexpectedly they
got banned from using the platform, without the possibility to mitigate the final decision.
Other frequent complaints made by users are the strict rules they should follow
in order to be verified as a trustworthy site and that when Google AdSense decides that a
website somehow violated any of those rules, it is authorized to block the accountwithout paying anything and to even forbid users to create new accounts.
One of such rules restricts users from clicking on their own ads, as it is known as
cheating. Anyone can be suspended even for one ​misclick​, ​with no options to restore theaccount. The platform has many other users anyways, why would they bother with asingle one of them? The account of a potential Google AdSense participant can bedeleted for many other reasons, for instance, if the page where the ads are placed on
isn’t suitable for GA; the criteria for this vary from the content posted on the page to thenumber of visits. There are even claims that sometimes users need to reorganize thewhole page if they want it to fit AdSense requirements.

In conclusion, it seems that the platform is friendlier for advertisers than fordevelopers and content-makers. And that’s understandable if we consider –as they
probably do– who pays money and who receives it. All of this makes it hard to maintain astable and reliable advertisement-based income.
If you are an advertiser, you may complain about how much you must pay. On
average, these prices vary from $1 to $2 per click, which makes it pretty expensive forsmall and medium businesses. Besides that, Google uses an auction to select the ads
that will be displayed on the publishers’ sites and determine how much they’ll earn fromthose ads after keeping part of the fees as they work as a host. The more advertisers thatbid for displaying content on your pages, the higher the competition is for your ad units,
and the more you can earn. It makes sense in terms of marketing rules, but if you are not
the head of an international corporation, it’s extremely hard for you to compete withgiants who can invest millions of dollars in advertising.

Even if you create a high quality ad, you are not likely to win an auction with alower price, as AdSense program is a deal of design where luck and big efforts won’t pay
off without big investment first. All the above-mentioned information creates thenecessity to start searching for new options that can fulfill both the need to advertise on
the market and the logical requirements to lead the business in a smart and economicalway.
Big companies, on the other hand, have to keep up with new technologies andmarket trends, so they can remain relevant. A good trend, adapted to the needs of themarket, can turn into great changes, making it more comfortable for all the participants
and increasing their profits at the same time. If the owners of international corporations
read this, they can find something for themselves just as anyone else, because
experienced people always want to save resources that could be invested in other areasof their projects.
Facebook Ads is another popular option to get brand recognition. The mainfeature of this service is the possibility to reach bigger and targeted audiences followed

by their pricing mechanism that allows paying not on a pay-per-click basis, but for thetime the advertisement is displayed to the visitors.
This creates an inconvenience: you can never be sure whether visitors areinterested in your product or they just scrolled over it without even noticing it -unlessthey click on the ad.
Advertisers have more to worry about, provided that Facebook –the social media
giant– has a strict advertising policy, which is unique for the platform, meaning that if
advertisers aim to reach a bigger audience, they ought to specifically design the ad for
Facebook. As a result, this requires additional work and expenses. The brand you
advertise has to fall into one of the categories that Facebook allows, but recent ​changes
to its Advertising Policy show that rules are not static but rather dynamic. Recalling therecent ban on cryptocurrency ads announced by most social media platforms​[5]​, it’sreasonable to think that ​these policies are designed to discourage opportunities forfraud and deception, however they are used to condemn those legit ​cryptocurrencies,
Smart Contracts and DApps blockchain-based projects. All the restrictions and rules,
either recent or not, are meant to be obstacles for the individuals who want to use theplatform to receive access to one of the biggest audiences in the world.

Sometimes social networks, taking no notice of their own precautionary measures,let dangerous and even illegal content be shown to users​[6]​, and as a result it loses points
in the struggle for reputation, which may end up disrupting the advertisement on theplatform as a whole.
If you ever planned to organically reach potential customers, the recent news feedmechanism update will disappoint you, as it’s designed to promote paid offers, cuttingout branded but free posts or placing them at the end of the feed where no one scrolls
to. Some of the users started noticing that the organic reach on their product pages has
drastically fallen due to those “improvements”​[7]​, which have been applied on Instagram bought by Facebook in 2012- as well.
Facebook has its features and advantages, but only for advertisers, as the platform
relies on a huge team and doesn’t need any webmasters to be involved in the advertisingprocess. If we divided that process into steps, there would be four: ​creating​, ​submitting fora review, ​placing and ​showing to the final customer; where the social network fully
controls the two last steps and partially the second one. This way of advertisingminimizes the influence of advertisers, leaves other publishers out and grants almost all
the control to Facebook. As a result, the network receives the profit while advertisers or
webmasters don’t. These latter ones are a new type of modern creators which emergedin recent years, and we strongly believe that any form of creativity deserves to beconsidered and rewarded.

2.3

Diversifying the content promotion options
Placing advertisement on your website takes the crown when it comes toassessing ways to generate profit, although, the boom of blockchains has recently
changed this perspective. Not only the world financial system and governments wereshocked, but they also entered into our everyday life, both real world and Internet.
Now you can mine from sophisticated crypto-farms or even from an old functional
personal computer. A huge variety of ways to generate profit is available nowadays, evengenerating your very own cryptocurrency, which can then be exchanged into some fiatmoney or used as originally intended. The rising demand impacts the value ofcryptocurrencies as well as it does with your regular fiat. The only difference is thateveryone can participate in the creation of cryptocurrencies, compared to fiat currencies
that are only issued and regulated by certain governments.
The idea of decentralized currencies combined with the idea of monetizing web
creations leads us to the next main trend amongst web developers in recent time: mining
cryptocurrencies using website visitors’ unused CPU resources. This has pluses for bothsides: creators can benefit from the content they make while users contribute without
submitting a payment. The JavaScripts used on browser-based cryptocurrency mining
use the CPU power of those users that visit the site where they are embedded, evenwhen being a little less efficient than the widely known file-based cryptocurrency miners–and it might seem to be a limitation that substantially reduces potential returns– thesescripts rely on the quantity, not the quality of the process. In short, the more users visit
the site, the more developers benefit from their CPU usage.

With the inclusion of browser-based miners, it can be assumed that the time of
regular web advertisement is over and off its throne; but demand creates offer, and itmeans that if there are still people and companies that want to advertise their products
or services, there will be services willing to offer such options to them. And beyond that,
there are even services that combine both browser mining and advertisingsimultaneously.

If you are a web developer and want to monetize your work –who wouldn’t wantto?–, you have a few options: big companies with a corporate approach towards theirclients, other old school ways to profit from the content, or modern ways to do it, using
new technologies and combining those with already tested methods.

3. Introducing IMP

3.1

Brief
There are several ways for web owners to generate revenue; above all of them,

advertising is by far the crowned leader. Yet, the industry is pretty much monopolized bya few corporations and their arbitrary and unclear rules.
By following current market tendencies and technological development, enrichedby the experience of delivering hosting services and a JavaScript web miner, we came up
with a product that won’t just be an alternative to web advertising, but will succeed at
granting websites self-sustainability.
This project is designed to provide a product that is profitable and comfortable to use by
all three sides of this story: web owners, advertisers, and end users. In other words, a
perfect tool for content promotion.

3.2

Product Model
Our proposal is called IMP, which comes from “Impression ”, a marketing term tocount the displays of an ad. IMP token holders -either advertisers or publishers- will beable to transact on CoinIMP at incredible low prices with no additional intermediaries
keeping part of the payment.
In response to the massive and unfair ban on cryptocurrency
required toads, it was clearlyout a friendly solution to serve as an alternative to these projects, so

we made IMP tokens to work on a crypto-friendly

advertisement

platform.

As long as

generateyour content is not illegal and you are not using any ways to
you can be sure that you won't be excluded from our network.

3.3 mintMe.com Coin

IMP tokens are supported

by mintMe.com Coin, a CPU mineable

blockchain

platform, known for its safety, ASIC resistance and for allowing the creation of ERC20 &ERC223 Smart Contracts and DApps, secured by websites and IoT. This blockchain and its
distinctive features allow IMP to be a token for those who value egalitarianism

anddecentralization.

Main technical details about the blockchain upon which IMP tokens are built are shown
below. For further reading, check the whitepaper from mintMe.com Coin.

Name: mintMe.com Coin
Consensus Mechanism: Modified Lyra2-MintMe.com Coinegalitarian PoW
Base Reward: 50 MINTME
Era length: 100 000 blocks (~2 weeks)
Block time: 10 seconds
Smart Contract standard: ERC-20, ERC-223
Locked Premine: 350 000 000 MINTME (20%)
Total supply: 1 600 000 000 ~ 1 750 000 000 MINTME

3.4

Business Strategy
The original purpose of the in-browser mining service that CoinIMP offers since

its creation, plus the content promotion system implemented

along with IMP tokens

make up our new business proposal. We added the possibility of directly embedding
CoinIMP miners in websites from a hosting panel whereas ads will be integrated in the
future.

So it’s not necessary

implementation.

Sponsors

to shift platforms

in orderto manage its eventual

area, a snippet that can be embedded

into our clients’websites and allow them to give their users the option to sponsor their work, disabling
Ads, and even unlocking plausible content reserved only for contributors.

4. Token Sale

4.1

Reasons
We aim to give web owners the opportunity to have a self-sustaining site, being as

profitable, easily set and user friendly as possible. Our token will fill that gap by building
an advertising platformthat

assures the best user experience, quality and site’ssustainability.
“We intend to improve the common web advertising approach byoffering this high-end, egalitarian blockchain-based token that will
generously reward web owners upon their sites traffic​”
CEO.

4.2

Our Token Distribution
IMP will be distributed in two phases: first phase with a soft cap of 20 000 000 IMP

and second phase with hard cap of 300 000 000 IMP. If we reach the hard cap in
acceptable time, it means demand is big enough for us to build bigger ad network andincrease hard cap.

With IMP Token Sale, we focus on building community awareness and supporting thedevelopment of the token revenue system. As previously said, our proposal is backed byfunctional products, therefore we’re not looking for the creation of a fund to begin ouroperations, rather to boost the already initiated development of IMP so it can bedelivered as a full product in the shortest time period.

4.3

Anti-ICO

The development plan of this product is listed on our ​roadmap​, where you can
see the milestone we plan to reach in order to deliver IMP to our users. You can noticethat our road is planned with almost immediate execution. This is due to the experienced
developers, marketers, and analysts that are part of our team; in this way, we believe
ourselves to be introducing something similar to an ​Anti-ICO​, as it’s based on integrating
services that are already working, making immediate usability for users even from theinitial offer. Usually, ICOs and Token Sales promise to show their functionality in a distantfuture, but the possibilities of CoinIMP can be tested right now. Visit our ​site and know
more about us.

5. Roadmap

mintMe.com
mintMe.comCoin
coinDevelopment
Development

mintMe.com Coins with CoinIMP.

7. References[1]:​ World Internet Users Statistics and 2017 World Population Stats. Internet World Stats. Available at:
http://www.internetworldstats.com/stats.htm​ [Accessed April 6, 2018].

[2]:​ Parkes, S., Committed to connecting the world. ITU. Available at:
http://www.itu.int/net/pressoffice/press_releases/2015/17.aspx#.Wnmfa-dG36p​ [Accessed May 10,2018].

[3]:​ 64 million websites for 1 billion users acc. to Total number of Websites.
http://www.internetlivestats.com/​. Available at: h​ ttp://www.internetlivestats.com/​ [Accessed May 14,
2018].

[4]:​ whitepaper_v1.pdf. Cryptonote. Available at: ​https://cryptonote.org/whitepaper_v1.pdf​ [Accessed
May 16, 2018].

[5]:​ ​ Jesse Damiani, Facebook Bans All Cryptocurrency Advertising, Including ICOs, Bitcoin And
Ethereum,The Forbes . Available at:https://www.forbes.com/sites/jessedamiani/2018/01/30/facebook-bans-all-cryptocurrency-advertising-i
ncluding-icos-bitcoin-and-ethereum/#4a51de224630​ [Accessed July 3, 2018][6]:​ Lapowsky, I., 2017. To Fix Its Toxic Ad Problem, Facebook Must Break Itself. Wired.
Available at: h​ ttps://wired.com/story/to-fix-its-toxic-ad-problem-facebook-must-break-itself/[Accessed August 8, 2018].
[7]:​ Sherice Jacob, Here’s what happens when Facebook advertising fails, Kissmentrics Blog. Available
at: h​ ttps://blog.kissmetrics.com/when-facebook-advertising-fails/​ [Accessed ​August 9​, 2018].