Company Brochure
Ver.2022.Nov

SUSTAINABLE INNOVATION that turns
everything about EV into “ japanese hospitality ” .
To make EV the standard of the future,
increasing the number of electric vehicles andcharging environments is not enough.
It is essential to realize sustainable affluence
in society as a whole,by updating the services in every field involved in EV.

That's why we believe the EV charging of the future01

needs the “hospitality of the future” .
We provide people, businesses, and our society the value

VISIONof a sophisticated new experience born fromthe combination of products and IoT.
To draw and shape a future image whichlets you feel the satisfaction of having chosen an EV ‒That is the role and the goal of PLUGO.

For a SUSTAINABLE INNOVATION thatturns everything that surrounds EV into “japanese hospitality” .

PLUGO will create a futurethat will make you want to stick to.

BEFORE THE CHARGEROUR SERVICESPLUGO is an EV charging service launched by real EV users. We
designed the service to solve all the problems because we felt theinconvenience of the EV charging service.

USER EXPERIENCE
We design user experience while they are charging in 3 different steps.［ P4〜］

03

ON
THE
CHARGERBEFORETHE
CHARGERBEYONDTHE
CHARGERAll in One App “ My PLUGO ”
All you need is in your smartphone

Even though the design is attractive , the application should be user-friendly

Thorough verification from the user's perspective in development and we foundand can give the user an excellent experience.

three important points.

From the ordinary to extraordinary. We offer four business solutions to address different needs"MY PLUGO " EV charging booking application can solve these problems.

1. Book in advance.

according to the characteristics of facilities.［ P7〜］

From service design to in-app design and operability, we have repeatedly

2. Payment can complete in-app

verified all interfaces related to the user experience and pursued greatness.

3. Booking isn't required.

Japan's first application for booking EV

Charging only with renewable energy makes

We design not only charging products but

chargers. You can charge your car whenever

you feel better and proud. Also, you get aalso a new experience with EV charging.

you want. Charging a car will become agood charging experience with less visual

Using a coupon system to stimulate users'

part of your daily life.

noise design.

consumption while charging EVs. Offering EV
users a short trip with electric mobility whilecharging EVs.

FOR BUSINESSAll the users can find an available charging spot easily.
This service makes EV user's life much easier.

PLUGO BUSINESS SOLUTION“My Charging Station” realized by reservation function.

MALL

Reservation App
for EV charging stations"My Charging Station" is a charging station incorporated into

the life routine that allows EV users to charge their vehicles on

Workplacecharging

Sharedcharging

Third-placecharging ®

Hospitality
charging

It is the plan for workplace

It is the plan with security and

It is the plan to acquire customers,

It is the plan for golf clubs andfacilities to develop the charging

fairness, which are important for

which will attract EV users toaccommodations to realize

environment at employeesʼ

multi-dwelling complexes andstay-type commercial and public“Charging as

workplace.

membership facilities.

facilities.

japanese hospitality.”

04

BEFORE THE CHARGEROUR SERVICESEASY / Friendly

a daily basis and reliably.
PLUGO can provide reliable charging through its charge
reservation function.
In addition, the installation of chargers at facilities that arepart of daily routines, such as supermarkets, gyms, andshopping malls, is being promoted so that each user can havehis or her own "My Charging Station” .

Click here to learn
more about the app.

05

ON THE CHARGER

BEYOND THE CHARGER

All charging is done by renewable energy

We design not only chargers but also
the after-charging experience.

Sustainability ESG/ SDGs

Reduce CO2 Emissions

Park & Ride

Issue certificates for users and introducing facilities“Green Charging®” is PLUGOʼ s unique charging system, which split-issues

By introducing PLUGO chargers, it will be possible to certify that all charging

environmental value certificates originating renewable energy such as solar

electricity originates from renewable energy, even for facilities without

power and wind power, according to the state of use. All PLUGO chargers use

renewable energy generation equipment.

only “Green ChargingTM” with zero real CO2 emissions, which is the first service

It will promote ESG/SDGs measures and public relations on the environment,

Charge and shopping.

Enjoy the trip at a comfortable speed.

in Japan for EV charging.

with fewer burdens for introduction by companies, local governments, facilities,

We will give an in-app coupon that can be used by local facilities.

During charging your EV, you can use an E-bike or E-kickscooter to discoverorganizations, and others.

In the resort area, you can use electric mobility for sightseeing.You can have a

shops and local facilities that you normally won't find by a car.

great time while charging your car.

That makes your trip much more attractive.

The facility can expect more consumption and tourist.

Planning energy management
in consideration of the environment withthe combination of renewable energy and
EV electricity storage function.
(to be released in 2023)［ Daytime ］

Green Road Project
Solar power

PLUGO

EV

When generating renewable energy within facilities, it is possible, by storing andreleasing electricity using EVs through PLUGO, to charge EVs with renewable energy
during the daytime and use the stored energy during the time zone of high energy usage(It will be implemented by 2023.)
We will collaborate with a local municipality to install a charging［ Night ］

spot from an urban area to a sightseeing spot. These can solve theproblem when EV users want to go on trips. Also, EV users canfees by releasing electricity. It will contribute to the reduction of electricity fees with limit

enjoy sightseeing while charging EVs and find a place they didn't

on maximum power consumption, in addition to local production for local consumption of

expect to see.

energy.
※Limiting maximum power consumption is possible even if renewable energy is not generated. For details of the plan, please inquireof our sales representatives.

EV

PLUGO

Facility

BEYOND THE CHARGER

ON THE CHARGER

Coupon06

BUSINESS SOLUTION

M ALL［ Plan for commercial facilities ］［ Plan for golf courses and accommodations (destinations) ］

Third-place charging ®

Hospitality charging

Daily recharging routines

Cooperation with facilities and the local economy.

We can make a new routine for people who can not charge at home using commercial facilities.

Provide a new charging experience and a new japanese hospitality.

Users don't need to worry about waiting time. And the facilities can get

We will get new EV users and customer satisfaction when we solve

a new customer and retain regular customers.

the customer's consideration of whether they can charge at their destination.

07

08

1

Features of hospitality charging

2

3

1

2
Destinations

Bookinga

Quality time

Smart Barrier

Last-minute bookings.Waiting list system in

You can use your time more efficiently

Smart Barrier will automatically block thethe application. You won'twaste the time.

to do shopping or sightseeing while

reserved room for vehicles. You don't need

(The waiting list function is undercharging your EV.

to do anything manually.

development.It will release in 2022.)

You will get a coupon to use

HOSPITALITY CHARGING

3RD PLACE CHARGING

Features of Third-place Charging®

3

Automatic check-in

Point system

Eliminating anxieties of EV users by

By connecting the facility's database,

For Green Charging ®, we issue

ensuring charging will improve theautomatically, you can check in a while

coupons that users can use in the facility

degree of priority as the destination.

charging EVs. It will improve theand region. It will promote consumption

efficiency of users and the facility.

in combination with other services.

(to be released in 2023)(to be released in 2023)

local facilities too.

Acquisition of new customers
with the merits of “Being able tosearch and reserve.”

Q Do you sometimes go out after
conducting search in advance as towhether there are charging spots atthe destination?

The joint survey with EVsmart have found out that many EV users

For facility management, there will
be merits of inducing consumption
and reducing man-hours.

・The management screen will report the status of use in real time・Induce consumption by issuing coupons according to attributions

using applications
・Reduce man-hours with the automation using Smart Barrier

conduct search as to whether there are EV spots at the destina-

destination, with acquisition of new customers expected.

I sometimes search.
While seldom using,I search when I go out fora long way such as travels
and business trips.
I do not search.

10.9 %
16 %tion. By introducing PLUGO that can be reserved in advance using
applications, it will improve the value as a candidate forI regularly search well.

49.2 %
23.9 %

I search in advancecharging spots
at usual destinations.

73.1 %

BUSINESS SOLUTION［ Plan for multi-dwelling complexes and membership facilities ］［ Plan for workplace / fleet ］

Shared charging

Workplace charging

Security and Fairness

Charge at work / Emergence power source

The booking service ensures security and fairness, which are hurdles for introducing

Energy management uses the electricity storage function and the company cars use renewable energy.

EV chargers at multi-dwelling complexes and membership facilities.

Those can contribute to corporate branding.

The system to reduce management person-hours will contribute to facility branding with restrained introduction costs.

09

10

1

2

3
Electricity storage system for businesses and industries

Nissan LEAF (62kWh) 4,420,000 yen‒※2

98,000 yen/kWh※1

71,000 yen/kWh※1 Refer to the Ministry of Economy, Trade and Industry, “Study Group on the Spread of Stationary Storage Batteries” First Meeting, Material 5

Security

payment

Efficietnt

High security and disaster-prevention

It will ensure fairness by providing the billingWith a system that cannot be used by otherperformance are realized by utilizing thesystem rather than collecting fees uniformly

than those who have made bookings , it issystem and the storage function of EVs thatfrom residents.

not necessary to lend it every time. It will

can be reserved and used only by

reduce management time.

※2 Refer to Nissan Motor website

Features of workplace charging

1

2

residents (members).

For employees
It will also create merits for the whole facility, including the environmental branding
with the use of renewable energy and the reduction of utility costs by taking
advantage of limit on maximum power consumption.

For shareholders.

Save the trouble of charging at the outing destination

In addition to the merits of energy management forby enabling charging while working.

employees, recruitment, customers and stakeholders,

In addition, combining with EV purchase subsidies

it can be utilized for regional contribution as aenhances welfare to strengthen engagement.

disaster-prevention spot by using storage batteries
as emergency electricity sources.

WORK PLACE CHARGINGSHARED CHARGING

Energy management can be realized at low costs by utilizing storage
batteries of EVs,rather than expensive stationary storage batteries.

Features of shared charging

CHARGER PRODUCTS

PRODUCT LINEUPTo choose a charger is to choose a future landscape.

PLUGO BAR
Design not for vehicles but for the environment.

Hamony withenviroment

11
Designing philosophy is “Reduction of visual noise.” We are developing products

Our design motif, the trees in the city, exist numerously in various places.
They calmly blend into any scene they are placed in. By abstracting a single tree, we tried to reproduce its
appearance.

SPECtion but for fitting well naturally with any environment to be used for a longtime. Moreover, since individual products are also designed as modules, to becustomized, in terms of height, width and combinations, according to theinstalling environment, they can be utilized for space branding with a sense of

Height:1,650mmWidth/Depth:
155mm / 155mm

Rated input power:
200V 20A（single phase）

Maximum power supply:
4kW

Method of installation:
Anchor base plate system

Location of installation:
Outdoor and indoor

Operating temperature range:-10℃ to+40℃

Communication function:
LTE (Wireless communication)

Charging port:
One JWDS-0033

unity as well.

Three features

Excellent scalability

Exterior customization

LED lighting

PLUGO BOX

Products are developed to be one of modules, inFinish of the body corresponds to general exterior

Linked with the reservation system, the lighting color

addition to being used independently. Accordingly,

wall materials, and can be freely selected fromof LED lights changes. It will communicate thespace itself can be designed with free combinations,among the existing siding materials. With theirreservation status at a glance, and also stage theby changing the height and width according to theexcellent durability, you can stage exteriors that aresense of specialness and future for EV users who are

installing environment.

in harmony with the installing environment, regardless

early adapters.

of indoors or outdoors.

Convenient installationand charging, our Box
can make it.
SPEC

Depending on the parking space, we have two line up available.
Wall-hanging type can be easily set up at parking lot with limited space such as indoor parking.
“Stand-alone” type can be also available for outdoor parking.
Our PLUGO BOX can supply 6kw as AC charger, the higher power supply can meet your charging
demand while you are stopping by shopping or workout at facilities even for couple of hours.

Height:
400mm

Width/Depth:
300mm / 80mm

Rated input power:
200V 30A（single phase）

Maximum power supply:
6kW

Method of installation:wall mounted type / stand type

Location of installation:
Outdoor and indoor

Operating temperature range:-40℃ to+85℃

Communication function:
LTE / BLE

Charging port:
IEC62196-2 Type1

LINEUP

DESIGN

with the emphasis on harmony with space, aiming not for superficial sophistica-

12

PRODUCT LINEUPPLUGO PLACE
Creates a New Charging Experience

PLUGO RAPID
13

LINEUP

Rapid charger toharmonize withpeople and cities
SPEC

A quick charger with a large casing that can easily spoil the scenery due to its strong foreign body
appearance.
PLUGO RAPID aimed to break away from an assertive design and create a calm appearance by giving it anorganic design.

Height:1,850mmWidth/Depth:
550mm / 800mm

Rated input power:
Three Phase Three wire. AC200V

Maximum power supply:
50kW

Method of installation:
Anchor base plate system

Location of installation:
Outdoor and indoor

Operating temperature range:-10℃ to+40℃

Communication function:
LTE (Wireless communication)

Charging port:
One（CHAdeMO）

EV Charging stations
to enrich charging time
It is a transportation hub where people come and go, and it can also be used
as a place to shop or relax while strolling.
The reservation function provides you reliable and secure charging, and canalso provide shopping, dining, entertainment, and other content in accordancewith the installation area.
The time spent charging is not just a waiting period, but is elevated tosomething more meaningful for you.

P L U G O B L O C K CONCEPT MODEL〈

Adding useful function
in existing

Use of land for EV standards〉

It is the PLUGOʼ s concept model which simply adds “only the function for charging” without changing
the scale and physical property at the parking as much as possible. We are pursuing “Universal
designs” fitting well naturally with any environment to be used for a long time.

By making PLUGO PLACE mobile hubs for EV, we contribute to the decarbonization of the region by electrifying the vehicles that live in or visit the neighborhood. In addition, the project creates new human flows in the suburbs and easetraffic congestion in urban areas.
We aim to complete the first location in 2024 and 600 locations in 2030.

OTHER

PLUGO

C O M PA N Y ʼ S

DESIGNPRODUCTCENTERPLUGO DESIGN CENTERABOUT PLUGOPLUGO DESIGN CENTER was established as a

MANAGEMENT MEMBERS

design unit at Seitaro Design, a branding
boutique that PLUGO has a business partnershipwith. By combining various channels such as
space and landscape that are our strengths, werealize the “design of the environment itself,”
not just limited to e-mobility chargers.

BUSINESS FIELDS
Product

15

Design Everything Around Energy

16

Exterior

PLUGO DESIGN CENTER

with energy. Rather than considering the charger as a "dot= product", our

PLUGO Inc. Chief Design Officer ／ HEAD, PLUGO DESIGN CENTER

designs are characterized by how we think of them as the “surface= the entire

Landscape

OKAWA, Naoki

YAMAZAKI, Seitaro

Environmental Design

Born in Tokyo. Graduated from Faculty of Law, Keio University in 2002.

Representative, Seitaro Design, Inc. Art Director, Designer, graduated fromenvironment”, which includes the landscape created by the charger, and therelationship between energy and society.

PROJECT

Joined DENTSU INC., engaging in marketing for the mobile phone market. In

Rikkyo University. Masterʼs degree in art from Kyoto University of the Arts.

2007, temporarily sent to a subsidiary, Interactive Program Guide Inc.,Engaging in art direction and design works for diverse channels of graphics,

engaging in management of a venture company involved in collaboration

web, space and products, focusing on company and service branding. Received

between broadcasting and telecommunication. In 2010, joined Okawa Screw

many awards in Japan and abroad, including Asia Design Award, IF Design

Manufacturing Co., Ltd. to assume the post of Director. In 2013, stationed inAward, Good Design Award Gold. Served as a judge for design awards

Mexico and launched a local subsidiary and factory. In 2018, came back tosponsored by various bodies and a member of expert councils of government

Japan and assumed the post of Representative Director. In the same year,

ministries and agencies. Main radio personality of FM Yokohama “Culture

established PLUGO Inc.

Department.” Sport Presentation Creative Advisor of Tokyo 2020 Olympic andParalympic Organization Committee. Director and CDO, JMC Corporation.

PLUGO EV Terminal Park Initiative
Considering EVs and lifestyles in cities, we have elaborated the concept of “EV
Terminal Park” as the “Resting place” for the next generation where people in

COMPANY PROFILEHISTORY

Name of company

PLUGO Inc.

Jul 2018

Location

NMF Takanawa Bld. 8F, 2-20-4,

Apr 2019

the region gather with renewable energy as its symbol. Currently, we aremaking proposals to the Indian government, jointly with the CHAdeMO
Association.

Tokyo, 141-0022, JAPANOct 2020

Announced the “PLUGO BAR” and started sales

Founded in2018

Jan 2021

Announced the concept model of the “PLUGO BLOCK”

Capital stock, etc.

188 million yen (including capital reserve and stock

Apr 2021

Started Japanʼs first destination-specialized charging reservation

At PLUGO DESIGN CENTER, we co-create projects that combine our designknow-how with other companiesʼ products and facilities to create new value.
We utilize our broad capabilities transcending various domains to enhance ourserviceacquisition rights)
Content of main business

Leave your designing needs in
PLUGOʼ s hands

Installed the first “PLUGO WALL” at Ibaraki Golf Club, and started
a demonstration experiment

Higashigotanda, Shinagawa-ku,

COLLABORATE

Established the Company

Planning, development, and sales of EV chargers

May 2021

Completed the procurement of the total amount of 190 million yen
in the seed roundand IoT services
Sep 2021

As the first service in Japan, created the “Green ChargingTM” that

OTHER

PLUGO

Maintenance and servicing of products soldC O M PA N Y ʼ S

DESIGNof EV

PRODUCTCENTER

business strategy and related tasks

the charger manufacturer

Executive Officer andRepresentative Director & CEO: OKAWA, Naoki

Concluded with Nagatoro Town, Saitama Prefecture, theFounder

CDO: YAMAZAKI, Seitaro“Comprehensive Cooperation Agreement for Regional Vitalization

charges with 100% renewable energy without changing theDissemination of information related to the spread
Formulation and management of the consortiumʼselectricity contract (patent pending)
Oct 2021

Established the “PLUGO DESIGN CENTER,” the first design base of

products such as e-mobility and chargers, and even spatial design of publicand Decarbonization, including Tourism Promotion, Disaster

facilities and landscapes, and offer plans that can contribute to ESG investment

Prevention and Disaster Countermeasures.”and SDGs branding.

ABOUT PLUGOPLUGO Inc. Representative Director & CEO

PLUGO DESIGN CENTER's design domain includes everything that has to doPLUGO,Inc.
NMF Takanawa Bld. 8F, 2-20-4,
Higashigotanda, Shinagawa-Ku,
Tokyo, 141-0022, JAPANCORPORATE
https://plugo.co.jp
PLUGO DESIGN CENTER
https://plugo.co.jp/design/