OUR VISION
A world where every child has accessto POSITIVE SPORT EXPERIENCES
that foster a LOVE FOR SPORT, PLAY
AND PHYSICAL ACTIVITY.

OUR GOALOUR MISSIONICOACHKIDS promotes sport policy,
education and practice that PUTS
KIDS FIRST.
To become the CENTRE OF
EXCELLENCE for education,
development and policy in youth
sport.

INSIGHTSRESEARCH SHOWS...
Sport and physical activity are central to physical and mental well-being.
Positive experiences during childhood and adolescence lead to more active
lives in adulthood.
HOWEVER...
IN ADDITION...
The quality of the environment andOnly a small proportion of children
currently meet the minimal
the behaviours of the adults in it
recommended physical activity
have an impact on children’sguidelines.
experiences and participation
rates
Many children have negative andCoaches tend to be the mostharmful experiences of sport
influential adults in a child’s
Typically, a large proportion ofexperience of sportchildren drop out of sport aroundthe transition from childhood to
The majority of youth sportadolescence (for multiple reasons).
coaches tend to be beginnercoaches, with little or minimal
experience of coaching.
Most National Governing Body
qualifications place the focus on
the sport, rather than the child andthe “act” of coaching.
THEREFORE...
There is a need to support, empower and recognise youth sport coaches intheir quest to provide positive sport experiences for children. And this is why
ICOACHKIDS exists.

STRATEGIC PILLARS
To achieve its vision, mission and goal, ICOACHKIDS will focus on three strategic pillars:

DEVELOPPEOPLEDRIVE GLOBALCHANGEEVIDENCE

IMPACT123

Support the developmentof relevant knowledge andskills for coaches, parents,participants andorganisations.

Influence policy andpractice that puts kids firstand recognises the role ofyouth coaches.

Promote anevidence-based approachto the development ofpolicies and practices inyouth sport

OUR PLAYBOOK:THE

PLEDGEThe ICOACHKIDS Pledge contains 10 golden rules that will help coaches, sport clubs, andorganisations make sport a positive experience for each and every child.

We would like everyone involved in youth sport all over the world to commit to the pledge,
so please take a look at the 10 golden rules below:
BE 
HOLISTIC
MAKE IT FUN ANDSAFE
FOCUS ON FOUNDATIONALSKILLSPLAN

PROGRESSIVE
PROGRAMMESUSE COMPETITION IN A 

DEVELOPMENTAL

WAY

0204

01

BECHILD-CENTRED

03

BE  
INCLUSIVE05

PRIORITISE THE
LOVE FOR SPORTOVER LEARNINGSPORT07

ENGAGE PARENTS
POSITIVELY09

USE DIFFERENTMETHODS TOENHANCE LEARNING

06

08

10To find out more about the Pledge, click here

OUR RESOURCES:ICOACHKIDS.org

FREE E-LEARNING

icoachkidsworld@ICOACHKIDSWORLD

icoachkidsworld

CORE VALUESThere are six core values at the heart of ICOACHKIDS:01

KIDS FIRST
Everything we do isto proactively andresponsively benefitand safeguardchildren.

02

PASSIONATE
We deliver energetic,dynamic andsupportive services.

03

INCLUSIVE
We know it takes
people with different
ideas, strengths,interests and cultural
backgrounds to bringour vision to life.

04

INFORMED
Our actions are
informed by researchfindings and expert
practitioners.

0506

INNOVATIVE
We are progressive
and proactive.

HONEST
We uphold the highest
standards of integrity inall of our actions
ICOACHKIDS.org

icoachkidsworld@ICOACHKIDSWORLD

icoachkidsworld

icoachkidsworld