All Agents of Instruction &Communication:
The Intersections between Libraries,
Archives and Museums via SocialMedia
5 Rizal Library International ConferencethAteneo de Manila University Rizal Library

Julia Gelfand

Anthony Lin

Applied Sciences &Engineering Librarian
University of California, Irvine,
USA

Irvine Valley College Library,USAjgelfand@uci.edu

alin@ivc.edu

Head of Public Services12Trends promoting collaboration
 Crowdsourcing
 Productivity measured in outputs not by time
 Changes in the adoption of devices will dictate services andactivities
 Intergenerational kiss & punch Values vs. rules Workforce training & retention is critical Employee led innovation will be critical for the next generation
workforce3

Evidence of Impact
 Social Impacts
 Learning Impacts
 Economic Impacts
 Access and Barriers

4Personal Impact Factors
 Enjoyment / personal satisfaction
 Acquisition of new skills
 Try new experiences Builds confidence & self-esteem
 Changed or challenged attitudes
 Develop creativity, cultural awareness, communication,
memory Provides support for lifelong learning & life skills

5Museum Communication
 One-to-One which translates into User-to-User One-to-Many which translates to Museum-to-User(illustrated by webpages or blogs)
 Many-to-Many which translates to Knowledge-toKnowledge (wikis)

6Generic Learning Outcomes (GLOs)
 an increase in knowledge and understanding an increase in skills
 a change in attitudes or values
 enjoyment, inspiration, creativity
 action, behaviour, progression

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Academic Literacies
 Information literacy

 Geographic literacy

 Digital literacy

 Cultural literacy

 Financial literacy

 Numeracy

 Visual literacy

 Scientific literacy

 Data literacy

 Creative literacy

 Graphicacy

8Collections, Acquisitions & Practices
 Selection & acquisitions

 Own or subscribe Role of gifts & donations
 De-selection / weeding / selling Descriptive processing

 Cataloging & control, accessioning Resource sharing
 Lending practices
 Cultural heritage
 Digitization & evolving formats
9The Museum Experience proximity to museum

 membership options

 knowledge/background of
the staff

 accompanying services ofmuseum like a café orrestaurant parking facilities interest in and educational
value of collections
 admission prices

 museum store
 daycare provisions
 ease of access for disabled
and youngchildren/toddlers
1011Digital Rights Management (DRM) a method for the publisher to protect their intellectualproperty,
 the database vendor to discourage harvesting ofinformation,
 allows access to information to the end user without
making the experience too cumbersome in the process.

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DRM – Soft vs. Hard Restrictions

Eschenfelder, 2008

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DRM – Restriction Types

Eschenfelder, 2008
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Facebook Contents

Jacobson, 201115

Academic vs. Public Library
Facebook Posts
Academic Libraries Facebook Posts
Technology,0.00%

Miscellaneous , 35.54%

Library,
42.50%
Library

Information
about…,21.95%

Information
about…
Miscellaneous

Public Libraries Facebook Posts

Technology,
Miscellaneou 3.89%
s , 12.80%

Library
Information
about…
Miscellaneous

Information
about…,
14.84%
Library,
68.46%

Ahrony, 2012

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Funding Sources Annual Campaigns

 E-Commerce Capital Campaigns

 Cafes Friends Groups

 Library Credit Courses

 Gifts, Endowments andPlanned Giving

 Advertising Grants
 Joint Venture with Athletics

 Rights and Reproductions
 Fee based services andUser Fees
 Student Fees
18Institute of Museums and LibraryServices Grant Competitions (IMLS) Building 21st century skills – in conjunction with theMacArthur Fund to promote innovation – ie) learning labs
 Workforce development
 Early learning Building digital success Connecting to collections

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Infotainment vs. Edutainment21

Resources to consult & join
 American Association of Museums (http://www.aam.org)
 Museum Educational Site Licensing Project(http://www.fmch.ucla.edu/MESL/mesl.htm)
 Museum Computer Network (http://www.mcn.edu),
 Educause (http://www.educause.org)
 Online Scholarly Cataloging Initiative(http://www.getty.edu/foundation/funding/access/current/
online_cataloging.html)
 American Library Association (http://www.ala.org),22

Thank you and our apologies fornot being able to join you

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