April 6, 2016	
Japan Institute of Design Promotion		  60	  years	  with	  design,	  conveying	  its	  value	  and	  possibility	  to	  society	  Good	  Design	  Award	  2016	  open	  for	  entries	  April	  6	Japan	  Ins@tute	  of	  Design	  Promo@on（Chairman:	  Motomi	  Kawakami）,	  the	  organizer	  of	  Good	  Design	  Award,	  starts	  accep@ng	  entries	  for	  Good	  Design	  Award	  2016	  on	  April	  6.	  Good	  Design	  Award	  is	  one	  of	  the	  world’s	  leading	  design	  promo@on	  system	  that	  aims	  to	  discover	  good	  design	  in	  various	  ﬁelds	  that	  develop	  industries	  and	  enrich	  our	  lives	  and	  to	  publicize	  them	  to	  society.	  Its	  symbol,	  G	  Mark,	  has	  been	  recognized	  widely	  as	  	  the	  emblem	  for	  “good	  design.”	
Good	  Design	  Award	  2016	
This	  year	  marks	  the	  60th	  anniversary	  of	  the	  award	  program,	  which	  started	  in	  1957	  as	  “Good	  Design	  Selec@on	  System”	  	  by	  then	  Ministry	  of	  Interna@onal	  Trade	  and	  Industry.	  	  As	  with	  last	  year,	  serving	  as	  chairperson	  and	  vice	  chairperson	  of	  the	  award	  are	  Kazufumi	  Nagai	  （art	  director	  /	  crea@ve	  director,	  	  President	  of	  HAKUHODO	  DESIGN	  Inc.）	  and	  Fumie	  Shibata	  （product	  designer,	  President	  of	  Design	  Studio	  S）,	  respec@vely.	  Good	  Design	  Award	  2016	  will	  con@nue	  to	  take	  to	  the	  concept	  “Focused	  Issues”	  introduced	  last	  year	  and	  aims	  to	  take	  new	  measures	  to	  present	  possibili@es	  of	  design	  so	  that	  the	  increased	  interest	  in	  design	  and	  understanding	  of	  techniques	  and	  ideas	  behind	  design	  will	  be	  further	  developed.	

Good Design Grand Award 2015 	Personal Mobility [WHILL Model A]	  	  WHILL Co., Ltd.	

Focused	  Issues	
Focused	  issues	  are	  nine	  themes	  on	  important	  social	  issues	  that	  Japan	  needs	  to	  tackle	  and	  concerns	  that	  are	  likely	  to	  drive	  the	  society	  as	  big	  concerns	  of	  people.	  Through	  Focused	  Issues,	  how	  design	  relates	  to	  these	  themes	  and	  what	  design	  can	  do	  for	  them	  will	  be	  analyzed	  and	  messages	  will	  be	  delivered	  to	  society.	
1.	  Global	  environment	  /	  Coexistence 2.	  City	  /	  Infrastructure	  	  3.	  Community	  /	  Locality	  4.	  Technology	  /	  CommunicaBon	  	  5.	  Medical	  care	  /	  Health 6.	  Safety	  /	  Security	  7.	  EducaBon	  /	  Learning 8.	  Business	  model	  /	  Ways	  of	  working 9.	  Culture	  /	  Modes	  of	  life	

Types	  of	  awards	  and	  promoBon	
The	  entries	  are	  selected	  in	  the	  ﬁrst	  and	  second	  screenings	  by	  specially	  formed	  judging	  commiQee.	  Among	  all	  awarded	  entries,	  100	  superior	  designs	  with	  the	  power	  to	  build	  a	  beQer	  future	  are	  named	  Good	  Design	  BEST	  100.	  Out	  of	  the	  100,	  Good	  Design	  Grand	  Award,	  Good	  Design	  Gold	  Award	  and	  Good	  Design	  Special	  Awards	  are	  selected.	
Awarded	  design	  will	  be	  displayed	  at	  Good	  Design	  Exhibi@on	  2016（G	  Exhibi@on） in	  Tokyo	  Midtown	  and	  other	  venues	  star@ng	  October	  28	  （Fri.）.	  They	  will	  also	  be	  introduced	  at	  exhibi@ons,	  expos	  and	  sales	  events	  in	  Japan	  and	  abroad.	  G	  Mark,	  the	  symbol	  of	  the	  award,	  will	  also	  be	  available	  to	  the	  winners	  for	  use	  in	  promo@onal	  ac@vi@es,	  providing	  a	  good	  opportunity	  to	  appeal	  to	  a	  variety	  of	  people.	

Media	  inquiries/General	  inquiries	  Good	  Design	  Award	  Oﬃce,	  Japan	  Ins@tute	  of	  Design	  Promo@on	  Tel:+81-­‐3-­‐6743-­‐3777	  E-­‐mail:info@g-­‐mark.org	

ApplicaBon	
Prerequisite：Tangible	  and	  intangible	  design,	  including	  products,	  architecture,	  applica@on,	  sofware,	  projects,	  services	  and	  systems,	  that	  are	  available	  for	  public	  announcement	  on	  September	  29,	  2016	  and	  for	  purchase	  or	  usage	  by	  March	  31,	  2017.	  	
Qualiﬁca@on：Principal	  implemen@ng	  businesses	  and	  design	  business	  operators	  of	  the	  subject	  entries	  （corpora@ons	  and	  individuals	  in	  Japan	  and	  overseas）	
Applicants	  headquartered	  in	  Iwate,	  Miyagi	  and	  Fukushima	  prefectures	  are	  exempt	  from	  applica@on	  fee.	
How	  to	  apply：Register	  on	  Good	  Design	  Award	  Website（un@l	  June	  1,	  Wed.）	
For	  more	  informa@on	  about	  applica@on	  procedures,	  fee	  and	  registra@on,	  	  see	  Good	  Design	  Award	  Website	  www.g-­‐mark.org	
Key	  dates	
Applica@on	  period：April	  6（Wed.）-­‐	  June	  1（Wed.） 	
Announcement	  of	  the	  award	  winners：September	  29（Thurs.）	
Announcement	  of	  the	  winners	  for	  Good	  Design	  Grand	  Award	  and	  other	  special	  awards：October	  28	  （Fri.)	
Good	  Design	  Exhibi@on	  (G	  Exhibi@on)	  :	  October	  28（Fri.）-­‐	  November	  3（Thurs.)	
Organizer	  and	  supporters	
Organizer：Japan	  Ins@tute	  of	  Design	  Promo@on	Supporters：	  Ministry	  of	  Economy,	  Trade	  and	  Industry／Small	  and	  Medium	  Enterprise	  Agency／Tokyo	  Metropolitan	  Government／Japan	  Chamber	  of	  Commerce	  and	  Industry／Japan	  External	  Trade	  Organiza@on	  （JETRO）／ASEAN-­‐Japan	  Centre／Japan	  Broadcas@ng	  Corpora@on	  (NHK)／Nikkei	  Inc.／Yomiuri	  Shimbun	  Corpora@on（planned）	  GOOD DESIGN EXHIBITION 2015	

Award Ceremony 2015	

Reference	  /About	  Good	  Design	  Award	
Established	  in	  1957,	  Good	  Design	  Award	  regards	  all	  things	  tangible	  and	  intangible	  in	  various	  ﬁelds	  as	  design	  and	  evaluates	  them.	  Eligible	  for	  applica@on	  are	  products,	  architecture,	  applica@on,	  sofware,	  projects	  and	  ini@a@ves	  which	  make	  use	  of	  design.	  The	  award	  also	  promotes	  the	  awarded	  design	  to	  society	  in	  many	  ways,	  including	  exhibi@ons,	  sales	  plans	  and	  collabora@on	  with	  media	  and	  creates	  the	  environment	  where	  many	  people	  can	  come	  in	  contact	  with	  “good	  design”	  and	  appreciate	  their	  value.	  G	  Mark,	  the	  symbol	  of	  Good	  Design	  Award,	  is	  widely	  known	  as	  the	  emblem	  for	  	  “good	  design,”	  boas@ng	  the	  recogni@on	  rate	  of	  80%.*	  *According	  to	  the	  Internet	  survey	  by	  Japan	  Ins@tute	  of	  Design	  Promo@on	  in	  2014