The SEO MBA course on executive presence
A training program for business, leadership and communication skills.
Speciﬁcally designed for SEO professionals.

A Self-Paced Online Course
Lifetime access with a suggested 5-week cadence➢Over 5 hours of videos➢

Real examples and case studies➢

Financial model template➢

Full SEO strategy presentation➢

3 practice scenarios➢

5 weekly guided emails➢

Detailed assignments➢

Additional resources

A Curriculum That’s Actionable & Full of Examples
Week 1

Week 2

Week 3

Week 4

Week 5Compelling
StrategyProving The Valueof SEO

Investment
Models

Effective Business
Presentations

Getting Things
Done

Learn how to create
an effective SEO
strategy that's morethan just a list ofthings you want toget done. Learn how
to create compelling
strategies that are
credible and alignedwith stakeholders.

Learn how to connect
SEO to businessvalue and revenue,
including hard tomeasure projects likelink building. Deepen
your appreciation forbusiness models andhow they dictate
what gets funded.

Learn how to create aﬁnancial investment
plan and businessmodel for large
initiatives.
Understand how tomanage stakeholders
to get buy-in and get
key information tocreate compellingﬁnancial models.

Learn how to
structure clear
communication, fromwriting emails to fullstrategypresentations. Get
comfortable atmanaging upwards
and put together astrategy presentation
the same way
McKinsey does.

Learn how to ﬁndalignment with otherteams, manage
resource asks andnavigate
organizationalpolitics. Improve yourcommunication withsenior stakeholders
and ﬁnd out why
pre-agreeing isessential to getting
buy-in and budget.

Bonus Templates & Resources
Essential Templates

3 Practice ScenariosWeekly Oﬃce Hours

Three SEO investment model spreadsheets
and a full SEO strategy presentation
template.

Full simulated McKinsey style scenarios withproblems and answers to apply theknowledge from the course.

Informal group discussions where we candiscuss course content or real challenges inyour role.

Only available on Professional &Executive tiers

Key Skills & Outcomes
Secure buy-in and secureresources for strategic SEO
initiatives

Create a business case for SEO
initiatives and full ﬁnancialmodels

Create effective, compellingpresentations for senior
stakeholders

Improve cross functional
communication to get things
done

Build conﬁdence and learn how
to communicate more clearly

Align your SEO strategies withkey strategic objectives

Designed for both agencies & in-house teams

MOST POPULAR

Professional

Essentials

Executive

What’s included:

What’s included:

What’s included:➢Over 5 hours of video➢

Over 5 hours of video➢

Everything in the Professional tier➢

Lifetime access➢

Lifetime access➢

1:1 private 45 min chat➢

3 practice scenarios➢

3 practice scenarios➢

SEO investment spreadsheettemplate➢

SEO investment spreadsheet template➢

Full SEO strategy presentation template➢

Email feedback on assignments➢

Weekly ofﬁce hours on zoom➢

Full SEO strategy presentation
template

$695

$975

(Limited availability)$1,495

Bulk Discounts, Custom Training & Agency Licenses
GroupDiscounts

Live Guided
CourseCustomTraining

AgencyLicenses

For purchases of 3+seats there are group
discounts available withpricing tiers at 3, 5, and10+ seats.

Some teams prefer a
live, hands-on version ofthe course delivered
with focused Q&Asessions.

If this curriculum doesn’tquite ﬁt your needs
please reach out todiscuss custom training
solutions.

For larger agencies andin-house teams anunlimited license isavailable.

For 10+ seats apurchase can bebundled with private
Q&A sessions for thegroup

tom@seomba.com

Learn with Tom Critchlow
An industry leader with over 15 years of experience
working at agencies, in-house and as a consultant
for companies like The New York Times, Google,
Dotdash, Etsy and Gartner.
“Tom brings a unique mix of SEO, business strategy
and executive presence. Working together we havesuccessfully secured investment to build modern SEO
programs, driven valuable revenue growth andtransformed SEO into a strategic business lever withexecutive leadership at various enterprises.”
Robert Bellovin - VP Product, Angi

“Tom is a 'CEO Whisperer'. He is truly a world-classlistener and mentor who knows how to knock downwalls inside companies to get strategic projects
delivered."
Jeremy Cabral - Co-founder & COO, Finder

“Tom Critchlow's SEO MBA course is one of the very
few SEO courses that are worth 10x the cost. If you'reinterested in stepping out of the weeds to get buy-inwith decision-makers at the executive level, this is amust-take course.
Tom's vast experience, impactful examples, anddata-driven lessons ensure your SEO career gets
leveled up.”
Greg Bernhardt - Senior SEO Strategist, Shopify