November 15, 2010
Sony Financial Holdings Inc.

Sony Life's Supplementary Data for the Six Months Ended September 30, 2010
at Press Conference(1) Sales Results
Six months ended
September 30, 2010
Annualized premiums from new policies
Of which third-sector products(Millions of yen)

Annualized premiums from insurance in force(Millions of yen)

(Millions of yen)

34,958
7,970
589,653
136,668
371,040
366,449
3,569
2,068,484
34,118,527
1,039,201
3.11% Change fromMarch 31, 2010

2.8%
2.7%
－1.9%
-% YoY Change

9.1%
3.3%
5.6%
5.4%
9.3%
9.4%
0.9%
13.7%
3.7%(2.0%)

Year ended
March 31, 2010

Six months ended
September 30, 2009

68,78016,264573,331133,023
700,101
691,083
7,084
4,049,237
33,470,762
2,342,465
7.21

32,0297,715
558,470
129,658
339,359
334,942
3,537
1,818,481
32,897,543
1,060,584
3.27

As of
March 31, 2010

As of
September 30, 2009

Of which third-sector products (Millions of yen)
(Millions of yen)
Income from insurance premiums
Individual life insurance and annuities (Millions of yen)Group life insurance and annuities (Millions of yen)
(Millions of yen)
New policy amount(Millions of yen)
Policy amount in force(Millions of yen)
Surrender and lapse amount(%)
Surrender and lapse rate
down 0.16 ppt
Notes:
1. The above figures excluding income from insurance premiums represent total amounts of individual life insurance and individual annuities.
2. Lapse and surrender amount as well as lapse and surrender rate do not include reinstatement.
3. Income from insurance premiums for the individual life insurance and annuities represents a total amount of those of individual life insurance
and individual annuities. Income from insurance premiums for the group life insurance and annuities represents a total amount of those ofgroup life insurance, group annuities and group medical insurance.
4. Annualized premiums are for individual life insurance and individual annuities. Annualized premiums refer to an amount that iscalculated by multiplying individual premium amounts by a coefficient that differs depending on the premium payment methods, thereby
converting the figure to a per-year premium. (For lump-sum payment policies, premiums are divided by the number of coverage years.)(2) Assets
As of
September 30, 2010
Total assets
Real net assets
Real net assets / General account assets
Solvency margin ratio(Millions of yen)（100 millions of yen）(%)(%)

% Change fromMarch 31, 2010

% Change from
September 30, 2009

4,487,870
8,544

4.7%
51.6%

11.0%
51.6%

4,286,540
5,634

4,042,028
5,635

20.7
2,992.8

up 6.3 ppt
up 355.5 ppt

up 5.5 ppt
up 559.0 ppt

14.4
2,637.3

15.2
2,433.8% Change fromMarch 31, 2010

% YoY Change(3) Core Profit / Negative Spread
Six months ended
September 30, 2010
Core profit

Negative spread(Millions of yen)（100 millions of yen）

26,846－Year ending March 31, 2011
Decrease1(6.1%)

Year ended
March 31, 2010

64,517

Year ended March 31, 2010115

Six months ended
September 30, 2009

28,597

(4) Policy Reserves and Others
As of
September 30, 2010
Policy reserves(excluding contingency reserve)
General account assets(excluding contingency reserve)
Separate account assets(excluding contingency reserve)
Reserve for price fluctuations
Contingency reserve
Contingency reserveⅠ
Contingency reserveⅡ
Contingency reserve Ⅲ
Contingency reserve Ⅳ
Contingency reserve fundPrice fluctuations reserve fund

% Change fromMarch 31, 2010

% Change from
September 30, 2009

As ofMarch 31, 2010

As of
September 30, 2009

(Millions of yen)

4,113,398

176,284

373,053

3,937,113

3,740,344(Millions of yen)

3,753,982

180,306

337,542

3,573,675

3,416,439(Millions of yen)359,415(4,021)35,510363,437

323,905(Millions of yen)

13,06850,162
18,311
15,230
11,480
5,139
－
－

3,430
1,665
441
96
991
135
－
－

6,688
3,210
814
199
2,008
188－
－

9,637
48,497
17,86915,133
10,489
5,004
－－

6,379
46,951
17,497
15,031
9,471
4,951
－
－

(Millions of yen)
(Millions of yen)
(Millions of yen)
(Millions of yen)
(Millions of yen)
(Millions of yen)
(Millions of yen)

(5) Unrealized Gains (Losses)
As of
September 30, 2010

% Change fromMarch 31, 2010

% Change from
September 30, 2009

As ofMarch 31, 2010

As of
September 30, 2009

(Millions of yen)
Securities
276,665
256,717219,851
19,94756,813(Millions of yen)Domestic stocks
1,142(9,316)(6,653)
10,459
7,795(Millions of yen)Domestic bonds269,266
269,229
221,99337
47,273(Millions of yen)
Foreign securities
6,083(1,770)
5,285
7,853
797
(Millions of yen)
Real estate
11,812
739(16,280)
11,07228,092
Notes:
1. Net unrealized gains on securities are calculated as the difference between the carrying amount and the fair market
value for securities with market value, other than trading-purpose securities. (The total amount of securities includes those invested in “monetary trusts.“)
2. Real estate is for domestic real estate, including land lease right, and the amount is the level after revaluation.

(6) Investment results and plans
Results for the six
months ended
September 30, 2010

Domestic stocks
Domestic bonds
Foreign stocks
Foreign bonds
Real estate

Plans for the second half of the fiscal year ending March 31, 2011

65,326 Flat
3,840,632 Increase
22,077 Flat
48,227 Flat
87,840 Flat

(Millions of yen)
(Millions of yen)
(Millions of yen)
(Millions of yen)
(Millions of yen)

(7) Level of Indices where Unrealized Gains/Losses on Assets are Break-even
As ofSeptember 30, 2010
(Yen)
Domestic stocks (NIKKEI Average）
9,185(Points)
Domestic stocks (TOPIX)
813(%)
Domestic bonds
1.4(Yen)
Foreign securities
107
Notes:
1. Domestic stocks are fully linked to the Nikkei Average and TOPIX, and valuations are calculated accordingly.
2. Domestic bond calculations employ yields on newly issued 10-year JGBs, to one decimal place.
3. Calculations of foreign securities employ US dollar/yen conversions.

(8) Forecast for the Fiscal Year Ending March 31, 2011
Forecast
Income from insurance premiums
Core profit
Policy amount in force
Annualized premiums from insurance in force

Increase
Slightly decrease
Increase
Increase2

(9) Cross Holdings with Domestic Banksi) Contributions from Domestic Banks
As of September 30, 2010

Funds
Subordinated Loans and Debentures(Millions of yen)
(Millions of yen)

None
Noneii) Contributions to Domestic Banks
As of September 30, 2010

Bank Stocks
Subordinated Loans and Debentures(Millions of yen)
(Millions of yen)

None
None

(10) Number of Employees
As ofSeptember 30, 2010
Sales employees
Office employees(Persons)(Persons)

4,510
1,359

% Change fromMarch 31, 2010

(0.2%)
3.1%% Change fromSeptember 30, 2009

1.6%
4.4%

As of
March 31, 2010

As of
September 30, 2009

4,517
1,318(11) Over-the-Counter Sales through Banks(Sony Life's sales of OTC through banks are only for individual annuities products)

Six months ended
September 30, 2010

Year ended
Six months ended
March 31, 2010 September 30, 2009
% YoY Change

Variable annuities

Number of new policies
Insurance premiums

Fixed annuities

Number of new policies(Number)1(50.0%)7(Millions of yen)0(97.9%)

7616

45.5%

2911(Number)

2899.7%31669
Note: Insurance premiums refer to single premium amount for single-payment policies, and a figure converted to a per-year premium forother policies.
Insurance premiums(Millions of yen)Sx months ended
September 30, 2010

Year ended
Six months ended
March 31, 2010 September 30, 2009
% YoY Change

Lump-sum
Number of new policies
premium whole life
Insurance premiums
insurance
Lump-sum
Number of new policies
premium
Insurance premiums
endowment(Number)(Millions of yen)－－－－－－－－

4－－
615－－
36
Note: Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium forother policies.
(Number)(Millions of yen)Six months ended
September 30, 2010
Products completely cleared
Lump-sumpremium lifeinsurance

Number of new policies
Insurance premiums

Level premium plan Number of new policies
life insuranceYear ended
Six months ended
March 31, 2010 September 30, 2009
% YoY Change(Number)71

238.1%

57(Millions of yen)190

122.9%

169

85

911

392.4%

936

185(Number)

21262.1%
14645
166
Notes:
1. Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium forother policies.
2. Number of new policies for the six months ended September 30, 2010 includeds interest rate-sensitive whole life insurance,semi-participating whole life nursing-care insurance, and semi-participating educational endowment insurance.
Insurance premiums(Millions of yen)

3

4,441
1,302

Appendix
Other Supplementary Data (For the Six Months Ended September 30, 2010)
Measures against reoccurrence of Non-payment issues
From April 2010, Sony Life began receiving claims documents via mail from customers to enhance the convenience and promptness in addition
to receiving claims documents through Lifeplaner sales employees or sales agencies.

Provision (reversal) of policy reserves of general accounts related to policies with minimum guarantees for variable annuities and others
Six months ended
September 30,
2010

Year ended
March 31, 2009

Six months ended
September 30,
2009

41

7(5)

Provision (reversal) of policy reserves ofgeneral accounts related to policies with（100 millions of yen）
minimum guarantees for variable annuities andothers4