SURVEY CONDUCTED BY POVADDO FOR PHILIP MORRIS INTERNATIONALPRESENTED IN THE WHITE PAPER“IN SUPPORT OF THE PRIMACY OF SCIENCE”
Topline Results__________________________________________________________________________________KEY SPECIFICATIONS:AUDIENCE: LEGAL AGE, GENERAL POPULATION ADULTS (21+)
SAMPLE: N=19,100 (n=1,000 PER MARKET)GEOGRAPHY: ARGENTINA, AUSTRALIA, BRAZIL, GERMANY, HONG KONG, ISRAEL, ITALY, JAPAN,
KOREA, MEXICO, NORWAY, NETHERLANDS, PHILIPPINES, RUSSIA, SOUTH AFRICA, TAIWAN, UK, US,
VIETNAMMETHOD: ONLINEFIELDWORK DATES: 25 JUNE – 8 JULY 2020
RESEARCH SUPPLIER: POVADDO__________________________________________________________________________________

Question S7
What is your country of residence?
EA&A
AUSTRALIA
HONG KONG
JAPAN
SOUTH KOREATAIWANEE
ISRAELRUSSIAEUGERMANYITALYNORWAYUNITED KINGDOMNETHERLANDS
LA&C
ARGENTINA
BRAZILMEXICO
S&SA
PHILIPPINESVIETNAMOTHER
SOUTH AFRICA
UNITED STATES OF AMERICA

26%
5%
5%
5%
5%
5%
10%
5%
5%
26%
5%
5%
5%
5%
5%
16%
5%
5%
5%
11%
5%
5%
11%
5%
5%

1

Table 2
Summary Table: Q2 Government will have a strong focus - Q1 Government should have a strong
focus
STRENGTHENING THE ECONOMYADDING JOBS/REDUCING UNEMPLOYMENTREDUCING SMOKING RATESIMPROVING PUBLIC HEALTH
IMPROVING EDUCATIONPROTECTING THE ENVIRONMENT AND FIGHTING CLIMATE CHANGE
REDUCING INEQUALITY
REDUCING AIR POLLUTION/IMPROVING AIR QUALITY
PROMOTING HEALTHY EATING/REDUCING TRANS FATS
INCREASING WAGES/IMPROVING COST OF LIVING

-12%
-20%
-24%
-25%
-26%
-26%
-29%
-29%
-30%
-30%

Table 3
Summary Table: % Government should have a strong focus (Q1)
STRENGTHENING THE ECONOMY
IMPROVING PUBLIC HEALTH
ADDING JOBS/REDUCING UNEMPLOYMENTIMPROVING EDUCATIONREDUCING AIR POLLUTION/IMPROVING AIR QUALITY
INCREASING WAGES/IMPROVING COST OF LIVINGPROTECTING THE ENVIRONMENT AND FIGHTING CLIMATE CHANGE
REDUCING INEQUALITY
PROMOTING HEALTHY EATING/REDUCING TRANS FATS
REDUCING SMOKING RATES

93%
92%
92%
90%
88%
88%
87%
82%
76%
64%

Question 1A
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Increasing wages/improving cost of living
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

88%
11%
52%
36%
9%
2%
1%

2

Question 1B
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Strengthening the economy
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

93%
6%
64%
29%
5%
1%
1%

Question 1C
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Improving public health
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

92%
7%
60%
32%
6%
1%
1%

Question 1D
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Reducing inequality
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

82%
16%
46%
36%
13%
3%
2%

3

Question 1E
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Protecting the environment and fighting climate change
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

87%
12%
53%
34%
10%
2%
1%

Question 1F
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Improving education
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

90%
9%
59%
31%
7%
1%
1%

Question 1G
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Adding jobs/reducing unemployment
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

92%
7%
63%
29%
6%
1%
1%

4

Question 1H
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Reducing smoking rates
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

64%
33%
28%
36%
22%
10%
3%

Question 1K
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Reducing air pollution/improving air quality
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

88%
11%
53%
35%
9%
2%
1%

Question 1L
Please indicate how much focus you believe the government should spend on addressing each of thefollowing. In other words, in your ideal world, how much focus [in terms of time, energy, andresources] should the government spend on each of these issues?
Promoting healthy eating/reducing trans fats
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

76%
22%
31%
45%
19%
4%
2%

5

Table 14
Summary Table: % Government will have a strong focus (Q2)
STRENGTHENING THE ECONOMYADDING JOBS/REDUCING UNEMPLOYMENTIMPROVING PUBLIC HEALTH
IMPROVING EDUCATIONPROTECTING THE ENVIRONMENT AND FIGHTING CLIMATE CHANGE
REDUCING AIR POLLUTION/IMPROVING AIR QUALITY
INCREASING WAGES/IMPROVING COST OF LIVING
REDUCING INEQUALITY
PROMOTING HEALTHY EATING/REDUCING TRANS FATS
REDUCING SMOKING RATES

81%
72%
67%
64%
61%
59%
58%
53%
46%
40%

Question 2A
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Increasing wages/improving cost of living
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

58%
40%
26%
32%
32%
8%
2%

Question 2B
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Strengthening the economy
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

81%
17%
44%
38%
14%
3%
2%

6

Question 2C
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Improving public health
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

67%
31%
30%
38%
26%
4%
2%

Question 2D
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Reducing inequality
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

53%
44%
21%
32%
33%
11%
3%

Question 2E
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Protecting the environment and fighting climate change
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

61%
37%
27%
34%
29%
9%
2%

7

Question 2F
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Improving education
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

64%
33%
29%
36%
28%
6%
2%

Question 2GAnd, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Adding jobs/reducing unemployment
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

72%
26%
33%
39%
21%
4%
2%

Question 2H
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Reducing smoking rates
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

40%
56%
15%
25%
35%
21%
4%

8

Question 2K
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Reducing air pollution/improving air quality
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

59%
39%
26%
33%
30%
9%
2%

Question 2L
And, thinking about the same list of issues, how much focus do you think the government will
actually spend on addressing each of these issues over the next 15 years?
Promoting healthy eating/reducing trans fats
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

46%
51%
16%
30%
36%
15%
3%

Table 25
Summary Table: % Government Should Undertake (Q3)
INCREASED PUBLIC AWARENESS CAMPAIGNSENSURING POLICY DECISIONS ARE BASED ON SCIENCEGREATER ENFORCEMENT OF EXISTING REGULATIONSENCOURAGING PRIVATE BUSINESSES TO DEVELOP THEIR OWN SOLUTIONSINCREASED FUNDING OF GOVERNMENT PROGRAMS

71%
71%
71%
68%
59%

Question 3A
Generally speaking, please indicate whether you believe government should or should notundertake each of the following actions as a way to address societal issues.
Increased funding of government programs
GOVERNMENT SHOULD UNDERTAKE THIS ACTION
GOVERNMENT SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

59%
21%
20%

9

Question 3B
Generally speaking, please indicate whether you believe government should or should notundertake each of the following actions as a way to address societal issues.
Encouraging private businesses to develop their own solutions
GOVERNMENT SHOULD UNDERTAKE THIS ACTION
GOVERNMENT SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

68%
15%
17%

Question 3C
Generally speaking, please indicate whether you believe government should or should notundertake each of the following actions as a way to address societal issues.
Ensuring policy decisions are based on science
GOVERNMENT SHOULD UNDERTAKE THIS ACTION
GOVERNMENT SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

71%
11%
18%

Question 3D
Generally speaking, please indicate whether you believe government should or should notundertake each of the following actions as a way to address societal issues.
Greater enforcement of existing regulations
GOVERNMENT SHOULD UNDERTAKE THIS ACTION
GOVERNMENT SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

71%
14%
15%

Question 3E
Generally speaking, please indicate whether you believe government should or should notundertake each of the following actions as a way to address societal issues.
Increased public awareness campaigns
GOVERNMENT SHOULD UNDERTAKE THIS ACTION
GOVERNMENT SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

71%
15%
14%

10

Table 31
Summary Table: % Will Be Fully Achieved (Q4)
FASTER DEVELOPMENT AND DEPLOYMENT OF VACCINESSIGNIFICANT INCREASES IN GOVERNMENT FUNDING FOR PUBLIC HEALTHGREATER RELIANCE ON SCIENTIFIC DATA IN GOVERNMENT DECISION MAKINGGREATER COORDINATION ACROSS COUNTRIES TO DEAL WITH ISSUES FACING SOCIETY
LARGE, MULTINATIONAL COMPANIES WORKING WITH ONE ANOTHER TO SOLVE SOCIETAL
PROBLEMSSIGNIFICANT REDUCTION OF RACIAL AND GENDER INEQUALITIES WORLDWIDE
ALL LARGE, MULTINATIONAL COMPANIES ACTIVELY WORKING TO SOLVE SOCIETAL
PROBLEMSFOOD COMPANIES SIGNIFICANTLY REDUCING TRANS FATS FROM THEIR PRODUCTS
A SIGNIFICANT DECREASE IN GLOBAL GREENHOUSE GAS EMISSIONSA SIGNIFICANT DECREASE IN THE NUMBER OF CIGARETTE SMOKERS
ALL LARGE, MULTINATIONAL COMPANIES BECOMING CARBON NEUTRALTOBACCO COMPANIES SIGNIFICANTLY REDUCING THE RISK OF THEIR PRODUCTS

28%
21%
18%
16%
14%
14%
13%
13%
12%
11%
10%
10%

Table 32
Summary Table: % Will Be Fully/Partially Achieved (Q4)
FASTER DEVELOPMENT AND DEPLOYMENT OF VACCINES
GREATER RELIANCE ON SCIENTIFIC DATA IN GOVERNMENT DECISION MAKINGSIGNIFICANT INCREASES IN GOVERNMENT FUNDING FOR PUBLIC HEALTHGREATER COORDINATION ACROSS COUNTRIES TO DEAL WITH ISSUES FACING SOCIETY
FOOD COMPANIES SIGNIFICANTLY REDUCING TRANS FATS FROM THEIR PRODUCTSSIGNIFICANT REDUCTION OF RACIAL AND GENDER INEQUALITIES WORLDWIDEA SIGNIFICANT DECREASE IN GLOBAL GREENHOUSE GAS EMISSIONSLARGE, MULTINATIONAL COMPANIES WORKING WITH ONE ANOTHER TO SOLVE SOCIETAL
PROBLEMS
ALL LARGE, MULTINATIONAL COMPANIES ACTIVELY WORKING TO SOLVE SOCIETAL
PROBLEMSA SIGNIFICANT DECREASE IN THE NUMBER OF CIGARETTE SMOKERS
ALL LARGE, MULTINATIONAL COMPANIES BECOMING CARBON NEUTRALTOBACCO COMPANIES SIGNIFICANTLY REDUCING THE RISK OF THEIR PRODUCTS

89%
79%
78%
74%
71%
68%
68%
64%
63%
62%
56%
47%

Question 4A
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
A significant decrease in global greenhouse gas emissions
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

68%
12%
56%
32%

11

Question 4B
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
A significant decrease in the number of cigarette smokers
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

62%
11%
51%
38%

Question 4C
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
All large, multinational companies actively working to solve societal problems
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

63%
13%
50%
37%

Question 4D
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Large, multinational companies working with one another to solve societal problems
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

64%
14%
50%
36%

Question 4E
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
All large, multinational companies becoming carbon neutral
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

56%
10%
46%
44%

12

Question 4F
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Faster development and deployment of vaccines
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

89%
28%
62%
11%

Question 4G
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Greater reliance on scientific data in government decision making
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

79%
18%
61%
21%

Question 4H
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Greater coordination across countries to deal with issues facing society
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

74%
16%
57%
26%

Question 4I
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Significant increases in government funding for public health
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

78%
21%
57%
22%

13

Question 4J
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Food companies significantly reducing trans fats from their products
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

71%
13%
58%
29%

Question 4K
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Tobacco companies significantly reducing the risk of their products
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

47%
10%
38%
53%

Question 4L
For each of the following, please indicate whether or not you believe it will be achieved within thenext 15 years.
Significant reduction of racial and gender inequalities worldwide
TOTAL YES
THIS WILL BE FULLY ACHIEVED
THIS WILL BE PARTIALLY ACHIEVED
NO - THIS WILL NOT BE ACHIEVED AT ALL

68%
14%
55%
32%

Question 5
Generally speaking, do you feel like society places a strong enough importance on science?
TOTAL YESTOTAL NOYES - DEFINITELYYESNONO - DEFINITELY NOTUNSURE

45%
47%
7%
38%
38%
9%
8%

14

Table 46
Summary Table: % Total Important (Q6)
WHEN TO RETURN TO A NORMAL WORK LIFE
WHEN TO TAKE PUBLIC TRANSPORTATION
WHEN TO ATTEND LARGE EVENTSWHEN AND WHERE TO GO ON YOUR NEXT HOLIDAY
WHEN TO VISIT LARGE SHOPPING CENTERS

78%
68%
59%
54%
53%

Question 6A
Please indicate the importance of science in influencing the following personal decisions.
When to return to a normal work life
TOTAL IMPORTANT
TOTAL NOT IMPORTANT
VERY IMPORTANT
SOMEWHAT IMPORTANT
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
UNSURENOT APPLICABLE

78%
15%
38%
40%
11%
4%
3%
4%

Question 6B
Please indicate the importance of science in influencing the following personal decisions.
When and where to go on your next holiday
TOTAL IMPORTANT
TOTAL NOT IMPORTANT
VERY IMPORTANT
SOMEWHAT IMPORTANT
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
UNSURENOT APPLICABLE

54%
38%
19%
35%
26%
12%
4%
4%

15

Question 6C
Please indicate the importance of science in influencing the following personal decisions.
When to take public transportation
TOTAL IMPORTANT
TOTAL NOT IMPORTANT
VERY IMPORTANT
SOMEWHAT IMPORTANT
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
UNSURENOT APPLICABLE

68%
25%
28%
40%
18%
7%
4%
4%

Question 6D
Please indicate the importance of science in influencing the following personal decisions.
When to visit large shopping centers
TOTAL IMPORTANT
TOTAL NOT IMPORTANT
VERY IMPORTANT
SOMEWHAT IMPORTANT
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
UNSURENOT APPLICABLE

53%
40%
18%
35%
28%
12%
4%
3%

Question 6E
Please indicate the importance of science in influencing the following personal decisions.
When to attend large events
TOTAL IMPORTANT
TOTAL NOT IMPORTANT
VERY IMPORTANT
SOMEWHAT IMPORTANT
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
UNSURENOT APPLICABLE

59%
33%
24%
35%
23%
10%
4%
4%

16

Question 7
Generally speaking, do you find it easy or difficult to access reliable information about the latest
scientific developments and studies?
TOTAL EASYTOTAL DIFFICULTVERY EASY
SOMEWHAT EASY
SOMEWHAT DIFFICULTVERY DIFFICULTUNSURE

46%
48%
8%
38%
37%
10%
7%

Question 8
When you hear about a new scientific development or study, which of the following do you typicallydo? Please select all that apply.
NOT PAY MUCH ATTENTION
WATCH OUT FOR OTHER REPORTS
SEEK OUT MORE IN-DEPTH INFORMATION ABOUT IT
UNSURE

15%
50%
48%
8%

Question 9
Which of the following best describes your general attitude to scientific information?
I CAN UNDERSTAND IT WELL ENOUGH TO EXPLAIN IT IN DETAIL TO ANOTHER PERSONI CAN UNDERSTAND IT WELL ENOUGH TO EXPLAIN IT BROADLY TO ANOTHER PERSONI CAN UNDERSTAND SUMMARIES OF SCIENTIFIC INFORMATIONI CANNOT UNDERSTAND IT
UNSURE

13%
42%
36%
5%
3%

Table 55
Summary Table: % Total Trust (Q10)
YOUR MINISTRY OF HEALTH/DEPARTMENT OF HEALTH
THE WORLD HEALTH ORGANIZATIONYOUR STATE/REGIONAL GOVERNMENTYOUR NATIONAL/FEDERAL GOVERNMENT
MEDIA

67%
63%
56%
56%
42%

17

Question 10A
Please indicate how much you trust each of the following organizations to provide unbiased andreliable information about the latest scientific developments and studies.
Your national/federal government
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

56%
41%
13%
43%
27%
14%
2%

Question 10B
Please indicate how much you trust each of the following organizations to provide unbiased andreliable information about the latest scientific developments and studies.
Your state/regional government
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

56%
41%
10%
47%
29%
12%
3%

Question 10C
Please indicate how much you trust each of the following organizations to provide unbiased andreliable information about the latest scientific developments and studies.
Media
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

42%
56%
4%
38%
39%
17%
2%

18

Question 10D
Please indicate how much you trust each of the following organizations to provide unbiased andreliable information about the latest scientific developments and studies.
Your Ministry of Health/Department of Health
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

67%
31%
17%
50%
22%
9%
2%

Question 10E
Please indicate how much you trust each of the following organizations to provide unbiased andreliable information about the latest scientific developments and studies.
The World Health Organization
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

63%
34%
19%
44%
22%
12%
3%

Table 61
Summary Table: % Total Trust (Q11)
YOUR MINISTER OF HEALTHWORLD HEALTH ORGANIZATION LEADERSHIPYOUR HEAD OF STATE [PRESIDENT/PRIME MINISTER]YOUR REGIONAL/STATE LEADERJOURNALISTS

59%
58%
55%
52%
39%

19

Question 11A
Please indicate how much you trust each of the following individuals to provide unbiased andreliable information about the latest scientific developments and studies.
Your head of state [President/Prime Minister]
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

55%
42%
19%
36%
21%
21%
2%

Question 11B
Please indicate how much you trust each of the following individuals to provide unbiased andreliable information about the latest scientific developments and studies.
Your regional/state leader
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

52%
44%
10%
42%
29%
14%
5%

Question 11C
Please indicate how much you trust each of the following individuals to provide unbiased andreliable information about the latest scientific developments and studies.
Journalists
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

39%
58%
3%
35%
38%
20%
3%

20

Question 11D
Please indicate how much you trust each of the following individuals to provide unbiased andreliable information about the latest scientific developments and studies.
Your Minister of Health
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

59%
38%
14%
44%
25%
13%
3%

Question 11E
Please indicate how much you trust each of the following individuals to provide unbiased andreliable information about the latest scientific developments and studies.
World Health Organization leadership
TOTAL TRUSTTOTAL DO NOT TRUST
TRUST COMPLETELY
TRUST SOMEWHAT
TRUST VERY LITTLE
DO NOT TRUST AT ALL
UNSURE

58%
39%
17%
40%
23%
16%
3%

Question 12
Do you believe the media does a good job or a poor job reporting unbiased and reliable information
about the latest scientific developments and studies?
TOTAL GOOD JOBTOTAL POOR JOB
GOOD JOB - STRONGLYGOOD JOB - SOMEWHATPOOR JOB - SOMEWHATPOOR JOB - STRONGLY
UNSURE

54%
40%
6%
48%
28%
13%
6%

21

Question 13
And, do you believe your government does a good job or a poor job communicating unbiased andreliable information about the latest scientific developments and studies?
TOTAL GOOD JOBTOTAL POOR JOB
GOOD JOB - STRONGLYGOOD JOB - SOMEWHATPOOR JOB - SOMEWHATPOOR JOB - STRONGLY
UNSURE

54%
41%
10%
44%
26%
14%
5%

Question 14
Beyond communicating scientific developments and studies, do you believe your government does agood job or a poor job ensuring science and evidence are included in the decision making process?
TOTAL GOOD JOBTOTAL POOR JOB
GOOD JOB - STRONGLYGOOD JOB - SOMEWHATPOOR JOB - SOMEWHATPOOR JOB - STRONGLY
UNSURE

51%
41%
9%
42%
27%
14%
8%

Question 15
Generally speaking, how hopeful are you that advances in science and scientific developments candeliver solutions to society's biggest problems?
TOTAL HOPEFULTOTAL NOT HOPEFULVERY HOPEFULSOMEWHAT HOPEFULNOT VERY HOPEFULNOT AT ALL HOPEFULUNSURE

77%
20%
26%
51%
16%
4%
3%

22

Question 16[IF Q15=”VERY HOPEFUL” OR “SOMEWHAT HOPEFUL”, ASK: ] And, do you believe your government
will embrace these advances in science and scientific developments?
TOTAL YESTOTAL NOYES - DEFINITELYYESNONO - DEFINITELY NOTUNSURE

70%
20%
17%
54%
17%
4%
9%

Question 17
Please indicate whether you support or oppose the government ensuring the latest scientificdevelopments and studies are taken into account when making policy.
TOTAL SUPPORTTOTAL OPPOSESTRONGLY SUPPORTSOMEWHAT SUPPORTSOMEWHAT OPPOSESTRONGLY OPPOSEUNSURE

84%
9%
39%
45%
7%
3%
7%

Table 73
Summary Table: % Total Agree (Q18)
IT IS IMPORTANT TO ME THAT BUSINESSES MAKE CONTINUAL INVESTMENTS IN SCIENCETO IMPROVE THEIR PRODUCT.
I LOOK MORE FAVORABLY ON BUSINESSES WHICH HAVE ROBUST SCIENCE SUPPORTING
THEIR PRODUCT.
BUSINESSES HAVE AN IMPORTANT ROLE TO PLAY IN CONVEYING UNBIASED, ACCURATE
INFORMATION ABOUT A PRODUCT.
BUSINESSES SHOULD ONLY BE ALLOWED TO MAKE CLAIMS WHICH ARE SUBSTANTIATED BYSCIENCE.

90%
87%
83%
77%

23

Question 18A
Thinking about the role of business as it relates to scientific information, please indicate whether
you agree or disagree with each of the following statements.
Businesses have an important role to play in conveying unbiased, accurate information about aproduct.
TOTAL AGREETOTAL DISAGREE
STRONGLY AGREESOMEWHAT AGREESOMEWHAT DISAGREE
STRONGLY DISAGREEUNSURE

83%
12%
38%
45%
10%
2%
4%

Question 18B
Thinking about the role of business as it relates to scientific information, please indicate whether
you agree or disagree with each of the following statements.
I look more favorably on businesses which have robust science supporting their product.
TOTAL AGREETOTAL DISAGREE
STRONGLY AGREESOMEWHAT AGREESOMEWHAT DISAGREE
STRONGLY DISAGREEUNSURE

87%
8%
41%
46%
6%
1%
6%

Question 18C
Thinking about the role of business as it relates to scientific information, please indicate whether
you agree or disagree with each of the following statements.
Businesses should only be allowed to make claims which are substantiated by science.
TOTAL AGREETOTAL DISAGREE
STRONGLY AGREESOMEWHAT AGREESOMEWHAT DISAGREE
STRONGLY DISAGREEUNSURE

77%
16%
34%
42%
14%
3%
7%

24

Question 18D
Thinking about the role of business as it relates to scientific information, please indicate whether
you agree or disagree with each of the following statements.
It is important to me that businesses make continual investments in science to improve theirproduct.
TOTAL AGREETOTAL DISAGREE
STRONGLY AGREESOMEWHAT AGREESOMEWHAT DISAGREE
STRONGLY DISAGREEUNSURE

90%
6%
47%
43%
5%
1%
4%

Table 78
Summary Table: Q20 Industry will have a strong focus - Q19 Industry should have a strong focus
TECHNOLOGY INDUSTRYPHARMACEUTICAL INDUSTRYAUTOMOBILE INDUSTRY
FOOD INDUSTRYBANKING AND FINANCIAL SERVICES INDUSTRY
SOFT DRINK INDUSTRY
ALCOHOL INDUSTRYOIL AND GAS INDUSTRYTOBACCO INDUSTRY

-10%
-14%
-16%
-21%
-21%
-21%
-23%
-24%
-25%

Table 79
Summary Table: % Industry should have a strong focus (Q19)
PHARMACEUTICAL INDUSTRYTECHNOLOGY INDUSTRY
FOOD INDUSTRYOIL AND GAS INDUSTRYBANKING AND FINANCIAL SERVICES INDUSTRYAUTOMOBILE INDUSTRY
SOFT DRINK INDUSTRY
ALCOHOL INDUSTRYTOBACCO INDUSTRY

90%
89%
88%
82%
81%
72%
55%
55%
53%

25

Question 19A
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Tobacco industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

53%
41%
28%
26%
22%
19%
6%

Question 19B
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Alcohol industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

55%
39%
22%
33%
27%
12%
6%

Question 19C
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Pharmaceutical industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

90%
8%
61%
28%
7%
1%
2%

26

Question 19D
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Banking and financial services industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

81%
15%
38%
44%
13%
2%
4%

Question 19E
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Food industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

88%
10%
50%
38%
9%
1%
2%

Question 19F
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Soft drink industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

55%
39%
19%
36%
29%
10%
6%

27

Question 19G
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Technology industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

89%
8%
54%
35%
7%
1%
3%

Question 19H
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Automobile industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

72%
23%
28%
44%
19%
4%
4%

Question 19I
For each of the following industries, please indicate how much focus you believe they should put
towards helping find solutions to the major problems facing society today.
Oil and gas industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

82%
15%
44%
38%
12%
3%
3%

28

Table 89
Summary Table: % Industry will have a strong focus (Q20)
TECHNOLOGY INDUSTRYPHARMACEUTICAL INDUSTRY
FOOD INDUSTRYBANKING AND FINANCIAL SERVICES INDUSTRYOIL AND GAS INDUSTRYAUTOMOBILE INDUSTRY
SOFT DRINK INDUSTRY
ALCOHOL INDUSTRYTOBACCO INDUSTRY

79%
75%
67%
60%
58%
56%
34%
32%
28%

Question 20A
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Tobacco industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

28%
66%
8%
20%
38%
28%
6%

Question 20B
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Alcohol industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

32%
62%
8%
24%
41%
21%
6%

29

Question 20C
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Pharmaceutical industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

75%
21%
36%
39%
17%
4%
4%

Question 20D
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Banking and financial services industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

60%
35%
21%
40%
27%
8%
5%

Question 20E
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Food industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

67%
29%
25%
42%
25%
4%
4%

30

Question 20F
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Soft drink industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

34%
60%
7%
27%
42%
18%
6%

Question 20GAnd, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Technology industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

79%
18%
36%
43%
15%
3%
4%

Question 20H
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Automobile industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

56%
39%
15%
41%
30%
9%
5%

31

Question 20I
And, thinking about the same list of industries, how much focus do you believe they will actually put
towards finding solutions to the major problems facing society today.
Oil and gas industry
TOTAL STRONG FOCUS
TOTAL LITTLE TO NO FOCUS
VERY STRONG FOCUS
SOMEWHAT STRONG FOCUS
VERY LITTLE FOCUS
NO FOCUS AT ALL
UNSURE

58%
37%
21%
37%
28%
9%
5%

Table 99
Summary Table: % Companies Should Undertake (Q21)
CONTINUALLY RESEARCH AND INNOVATE THEIR PRODUCTS IN THE INTEREST OF PUBLICHEALTH.
REDUCE THEIR ENVIRONMENTAL IMPACT.
DEVELOP SCIENCE-BASED SOLUTIONS TO SOME OF THE BIGGEST PROBLEMS FACING
SOCIETY TODAY.
REGULARLY PUBLISH REPORTS OUTLINING THEIR PROGRESS TOWARDS ADDRESSING
SOCIETAL ISSUES.
MAKE THEIR SCIENTIFIC RESEARCH OPEN FOR REVIEW BY GOVERNMENT.
ENGAGE WITH GOVERNMENTS ON PUBLIC POLICY ISSUES.
HAVE ITS CORPORATE LEADERS SPEAK OUT ABOUT SOCIETAL PROBLEMS.
OFFER MONETARY AND IN-KIND CONTRIBUTIONS TO GOVERNMENTS IN TIMES OF CRISIS.

91%
89%
85%
77%
75%
73%
68%
61%

Question 21A
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Continually research and innovate their products in the interest of public health.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

91%
4%
5%

32

Question 21B
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Reduce their environmental impact.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE89%
5%
5%

Question 21C
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Develop science-based solutions to some of the biggest problems facing society today.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE85%
6%
9%

Question 21D
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Offer monetary and in-kind contributions to governments in times of crisis.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

61%
20%
19%

Question 21E
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Have its corporate leaders speak out about societal problems.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

68%
17%
15%

33

Question 21F
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Engage with governments on public policy issues.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

73%
15%
12%

Question 21G
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Regularly publish reports outlining their progress towards addressing societal issues.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

77%
11%
12%

Question 21H
Still thinking about this topic of industries and companies in dealing with societal issues, for each of
the following, please indicate whether you believe a company should or should not undertake eachof the following actions.
Make their scientific research open for review by government.
COMPANIES SHOULD UNDERTAKE THIS ACTIONCOMPANIES SHOULD NOT UNDERTAKE THIS ACTION
UNSURE

75%
12%
13%

Question S1What is your age?
21-34
35-54
55+

30%
36%
33%

Question S2
Gender.
MALE
FEMALE

50%
50%

34

Question D1
For each of the following products, please indicate whether you are a regular user, occasional user,
former user, or never user.
Cigarettes
TOTAL USERTOTAL NON-USER
REGULAR USEROCCASIONAL USERFORMER USER
NEVER USER

20%
80%
13%
7%
24%
56%

Question D2
For each of the following products, please indicate whether you are a regular user, occasional user,
former user, or never user.
E-cigarettes
TOTAL USERTOTAL NON-USER
REGULAR USEROCCASIONAL USERFORMER USER
NEVER USER

11%
89%
4%
7%
7%
83%

Question D3
For each of the following products, please indicate whether you are a regular user, occasional user,
former user, or never user.
Heated tobacco products
TOTAL USERTOTAL NON-USER
REGULAR USEROCCASIONAL USERFORMER USER
NEVER USER

10%
90%
4%
6%
8%
82%

Question D5
Do you have a university-level education?
YES
NO

62%
38%

35

Question D7
In what class do you consider your household to be?
HIGH/UPPER MIDDLE
MIDDLE
LOW/LOWER MIDDLEHIGH INCOME
UPPER MIDDLE INCOME
MIDDLE INCOME
LOWER MIDDLE INCOME
LOW INCOME

19%
51%
30%
2%
16%
51%
22%
9%

__________________________________________________________________________________

36