Example OpenRTB bid request 1.
Source: “Sample bid requests: display mobile web request, OpenRTB 2.5”, in Configuring an Exchange Bidding Integration, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/exchange-bidding).

id: "BIDREQUEST_ID"
imp {id: "1"banner {w: 728h: 90
pos: BELOW_THE_FOLD
expdir: LEFT
expdir: RIGHT
expdir: UP
expdir: DOWN
format {w: 728h: 90}}
tagid: "TAG_ID"
bidfloor: 0.61
bidfloorcur: "USD"
secure: true
metric {type: "click_through_rate"
value: 0
vendor: "EXCHANGE"}
metric {type: "viewability"
value: 0
vendor: "EXCHANGE"}
metric {type: "session_depth"
value: 86
vendor: "EXCHANGE"}[com.google.doubleclick.imp] {billing_id: "BILLING_ID"
dfp_ad_unit_code: "/DFP_NETWORK_CODE/AD/UNIT/
PATH"
ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED}}
site {
page: "PAGE_URL"
What this specific person is reading right now
publisher {id: "SELLER_NETWORK_ID"[com.google.doubleclick.publisher] {country: "GB"}}content {contentrating "DV-G"
language "en"}mobile: true[com.google.doubleclick.site] {amp: DIALECT_HTML}}device {ua: "Mozilla/5.0 (Linux; Android 4.4.4; SM-T560
Build/KTU84P) AppleWebKit/537.36 (KHTML, like
Distinctive information about this specific person’s device
Gecko) Chrome/63.0.3239.111 Safari/537.36"
ip: "IP_ADDRESS"This specific person’s IP addressgeo {lat: 42.6495361328125
This specific person’s GPS coordinates
lon: 23.35913848876953
country: "BGR"
city: "Sofia"
utcoffset: 120}
make: "samsung"model: "sm-t560"
os: "android"
osv: "4.4.4"
devicetype: TABLET
w: 1280
h: 800pxratio: 1}
user {
id: "GOOGLE_USER_ID"
buyeruid: "HOSTED_MATCH_USER_DATA"
Various ID codes identifying this specific person, facilitating re-identification and tying to existing profiles
customdata: "HOSTED_MATCH_USER_DATA"
data {
id: "DetectedVerticals"
name: "DoubleClick"segment {id: "5444"
value: "0.3"}
segment {id: "1080"
value: "0.2"}
segment {This specific person’s inferred interests. This could include highly sensitiveid: "1710"
special category data such as 571 eating disorders, 410 left-wing politics,
value: "0.1"
202 male impotence, 862 Buddhism, 625 AIDS & HIV, 547 African}
Americans, etc. See Goolge’s “publisher verticals” list.
segment {id: "1715"
value: "0"}segment {id: "96"
value: "0"}}}tmax: 162
cur: "USD"Example OpenRTB bid request 2.
Source: “Sample bid requests: display mobile app request, OpenRTB 2.5”, in Configuring an Exchange Bidding Integration, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/exchange-bidding).
"country": "US"{"id": "BIDREQUEST_ID","imp": [{"id": "1","banner": {"w": 320,"h": 50,"pos": 1,"expdir": [
1,
2,
3,
4
],
"api": [3,
5],"format": [{"w": 320,"h": 50},{"w": 300,"h": 50}]},"tagid": "TAG_ID","bidfloor": 0.01,"bidfloorcur": "USD","secure": 1,"metric": [{"type": "viewability","value": 0.8,
"vendor": "EXCHANGE"},{"type": "session_depth","value": 47,"vendor": "EXCHANGE"}],"ext": {"billing_id": ["BILLING_ID"],"dfp_ad_unit_code": "/DFP_NETWORK_CODE/AD/
UNIT/PATH","ampad": 2}}],"app": {"name": "APP_NAME",
The app this specific person is using right now"cat": ["IAB5"],"bundle": "BUNDLE_ID","storeurl": "STORE_URL","publisher": {"id": "SELLER_NETWORK_ID","ext": {}},"content": {"url": "APP_STORE_URL","contentrating": "DV-G","language": "es"}},"device": {"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_4
like Mac OS X) AppleWebKit/605.1.15 (KHTML, like
Distinctive information about this specific person’s device
Gecko) Mobile/15F79","ip": "IP_ADDRESS",This specific person’s IP address"geo": {"lat": 14.871365547180176,
This specific person’s GPS coordinates"lon": -91.48915100097656,"country": "GTM","utcoffset": -360},
"make": "apple","model": "iphone","os": "iOS","osv": "11.4","devicetype": 4,"ifa": "IDENTIFIER_FOR_ADVERTISERS","hwv": "7",Distinctive information about this specific person’s device"w": 375,"h": 667,"pxratio": 2},"user": {"id": "GOOGLE_USER_ID",
Google ID of this specific person"data": [{"id": "DetectedVerticals","name": "DoubleClick","segment": [{"id": "1265","value": "0.3"This specific person’s inferred interests. This could},
include highly sensitive special category data such as 571{"id": "692",
eating disorders, 410 left-wing politics, 202 male"value": "0.3"
impotence, 862 Buddhism, 625 AIDS & HIV, 547 African},Americans, etc. See Goolge’s “publisher verticals” list.
{"id": "1462","value": "0.3"
}
]
}
]
},
"tmax": 162,
"cur": ["USD"]}

Example OpenRTB bid request 3.
Source: “Sample bid requests: video desktop web request, OpenRTB 2.5”, in Configuring an Exchange Bidding Integration, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/exchange-bidding).
},{{"id": "BIDREQUEST_ID","imp": [{"id": "1","video": {"mimes": ["application/javascript","video/mp4"],"linearity": 1,"maxduration": 32,"w": 400,"h": 225,"startdelay": 0,"playbackmethod": [6],"pos": 1,"companionad": [{"w": 0,"h": 0,"mimes": ["image/gif","image/jpeg","image/png"]}],"api": [1,
2],"companiontype": [1],"protocols": [
2,
3,
5,
6
],
"skip": 1,"placement": 1},"displaymanager": "GOOGLE","tagid": "TAG_ID","bidfloor": 0.01,"bidfloorcur": "USD","secure": 1,"metric": [{"type": "click_through_rate","value": 0.03298969194293022,"vendor": "EXCHANGE"},{"type": "video_completion_rate","value": 0.88453608751297,"vendor": "EXCHANGE"},{"type": "viewability","value": 0.2,
"vendor": "EXCHANGE"},{"type": "session_depth","value": 33,"vendor": "EXCHANGE"}"id": "353","value": "0.8"},{],"id": "1534","ext": {"value": "0.1"This specific person’s inferred"billing_id": [},"BILLING_IG"{
interests (continued)],"id": "1533","dfp_ad_unit_code": "/DFP_NETWORK_CODE/AD/"value": "0.1"
UNIT/CODE/",},"ampad": 2{}"id": "1171",}"value": "0.1"],}"site": {]"page": "PAGE_URL",}
What this specific person is reading right now"publisher": {]"id": "SELLER_NETWORK_ID",},"ext": {"tmax": 162,
"country": "US""cur": [
}
"USD"
},
]
"content": {}"contentrating": "DV-G","producer": {"domain": "PRODUCER_DOMAIN"},"language": "en"},"ext": {"amp": 0}},"device": {"ua": "Mozilla/5.0 (Windows NT 6.1; Win64;x64) AppleWebKit/537.36 (KHTML, like Gecko)
Distinctive information about this specific person’s device
Chrome/67.0.3396.99 Safari/537.36","ip": "IP_ADDRESS",This specific person’s IP address"geo": {"lat": 27.430912017822266,
This specific person’s GPS coordinates"lon": -82.41561889648438,"country": "USA","region": "FL","metro": "539","city": "Bradenton","zip": "34202","utcoffset": -240},
"os": "Windows","devicetype": 2,"pxratio": 1},"user": {"id": "GOOGLE_USER_ID","buyeruid": "HOSTED_MATCH_USER_DATA",
Various ID codes that each this specific person, and can tie them to existing profiles"customdata": "HOSTED_MATCH_USER_DATA","data": [{"id": "DetectedVerticals","name": "DoubleClick","segment": [This specific person’s inferred interests. This could include highly sensitive{"id": "1071",
special category data such as 571 eating disorders, 410 left-wing politics,"value": "0.3"
202 male impotence, 862 Buddhism, 625 AIDS & HIV, 547 African-

Americans, etc. See Goolge’s “publisher verticals” list.

Example OpenRTB bid request 4.
Source: “Sample bid requests: desktop display web request, OpenRTB 2.5”, in Configuring an Exchange Bidding Integration, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/exchange-bidding).

{"id": "BIDREQUEST_ID","imp": [{"id": "1","banner": {"w": 728,"h": 90,"pos": 3,"expdir": [
1,
2,
3,
4
],
"format": [{"w": 728,"h": 90}],},"tagid": "TAG_ID","bidfloor": 1.06,"bidfloorcur": "USD","secure": 1,"metric": [{"type": "click_through_rate","value": 0.000010919653504970483,"vendor": "EXCHANGE"},{"type": "viewability","value": 0.1,
"vendor": "EXCHANGE"}],"ext": {"billing_id": ["BILLING_ID"],"dfp_ad_unit_code": "/DFP_NETWORK_CODE/AD/
UNIT/PATH","ampad": 3}}],"site": {"page": "PAGE_URL",
What this specific person is reading right now"publisher": {"id": "SELLER_NETWORK_ID","ext": {"country": "US"}},"content": {"contentrating": "DV-PG","language": "en"},"ext": {"amp": 0}},"device": {"ua": "Mozilla/5.0 (Windows NT 10.0; Win64;x64) AppleWebKit/537.36 (KHTML, like Gecko)
Chrome/67.0.3396.99 Safari/537.36","ip": "IP_ADDRESS","geo": {"lat": 41.36714172363281,"lon": -81.8503646850586,"country": "USA","region": "OH","metro": "510","city": "Berea","zip": "44017","utcoffset": -240},
"os": "Windows","devicetype": 2,"pxratio": 1},"user": {"data": [{"id": "DetectedVerticals","name": "DoubleClick","segment": [{"id": "1234","value": "1"},{"id": "1681","value": "0.2"},{"id": "34","value": "0.1"},{"id": "184","value": "0.1"},{"id": "1097","value": "0.1"
}
]
}
]
},
"tmax": 162,
"cur": [
"USD"
],
}

Distinctive information about this specific person’s device
This specific person’s IP addressThis specific person’s GPS coordinates

This specific person’s post code

This specific person’s inferred interests. This could include highly
sensitive special category data such as 571 eating disorders, 410 leftwing politics, 202 male impotence, 862 Buddhism, 625 AIDS & HIV, 547
African-Americans, etc. See Goolge’s “publisher verticals” list.

Example OpenRTB bid request 5.
Source: “Example bid request”, in OpenRTB Integration, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/openrtb-guide).
"h": 640,"pxratio": 2{"id": "V+u4DAAI8CEKG+PVxAwrsA","imp": [{"id": "1","banner": {"w": 320,"h": 480,"pos": 1,"api": [3,
5],"wmax": 360,
"hmax": 640,
"wmin": 320,"hmin": 280},"instl": 1,"tagid": "1","bidfloor": 0.01,"bidfloorcur": "USD","ext": {"billing_id": ["12345678901"],"publisher_settings_list_id": ["12345678901234567890"],"allowed_vendor_type": [
113
]
}
}
],
"app": {"name": "Super Speed VPN","bundle": "com.example","storeurl":"https://play.google.com/store/
apps/details?id=com.example","publisher": {"id": "1"},"content": {"url": "https://play.google.com/store/apps/
details?id=com.example.free.vpn.proxy","contentrating": "DV-G","userrating": "4.2","language": "en"}},"device": {"ua": "Mozilla/5.0...(Mobile; afma-sdk-av9683236.8115000.2)","ip": "123.456.789.0","geo": {"country": "FRA","utcoffset": 180},"make": "alcatel","model": "5022d","os": "android","osv": "5.1","devicetype": 4,"ifa": "ec162290-a098-43ac-9fac-411861ba2b1a","w": 360,

Distinctive information about this specific person’s device (continued)},"user": {"id": "CAESEPfSJVjdc8Mx2U_Dd3fQqvM"},"cur": ["USD"]

Unique ID for this specific person}“User agent string”, which contains distinctive information about this specific person’s device
This specific person’s IP address

Distinctive information about this specific person’s device

Example OpenRTB bid request 6.
Source: “Example video bid request”, in OpenRTB Integration, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/openrtb-guide).

{"id": "WEejNwAL6doKG+LQcAQCnw","imp": [{"id": "1","banner": {"w": 360,"h": 592,"pos": 1,"api": [3,
5],"wmax": 360,
"hmax": 592,
"wmin": 250,
"hmin": 250},"video": {"mimes": ["video/mp4","video/webm","video/x-flv"],"maxduration": 10,"w": 360,"h": 592,"startdelay": 0,"playbackmethod": [1],"pos": 1,"api": [3,
5],"protocols": [
2,
3,
5,
6
]
},
"instl": 1,"tagid": "1","bidfloor": 0.09,"bidfloorcur": "EUR","ext": {"billing_id": ["12345"],"publisher_settings_list_id": ["15984503506551632562"]}}],"app": {"name": "AppMyApp","bundle": "fr.android.myapp","storeurl": "https://play.google.com/store/
apps/details?id=fr.android.myapp","publisher": {"id": "1"},"content": {"url": "https://play.google.com/store/apps/
details?id=fr.android.myapp","contentrating": "DV-G","userrating": "4.1","language": "fr"}},"device": {"ua": "Mozilla/5.0...(Mobile; afma-sdk-aDistinctive information about this specific person’s device
v10084448.9452000.2)","ip": "236.162.37.0",
This specific person’s IP address"geo": {"country": "FRA","region": "FR-D","zip": "71150","utcoffset": 60},"make": "sony","model": "e5633","os": "android","osv": "6.0","devicetype": 4,Distinctive information about this specific person’s device"ifa": "6e552d9b-bf7f-43c8-85aa-9c0790007503","w": 360,"h": 592,"pxratio": 3},"user": {"id": "userid",
Unique ID for this specific person"data": [{"id": "DetectedVerticals","name": "DoubleClick","segment": [This specific person’s inferred interests. This could include highly{
sensitive special category data such as 571 eating disorders, 410 left"id": "224","value": "0.5"
wing politics, 202 male impotence, 862 Buddhism, 625 AIDS & HIV, 547},
African-Americans, etc. See Goolge’s “publisher verticals” list.
{"id": "1461","value": "0.5"
}
]
}
]
},
"cur": ["EUR"],"bcat": ["IAB19-3"]}

Example OpenRTB bid request 7.
Source: “Example native bid request”, in OpenRTB Integration, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/openrtb-guide).

{"id": "WEcgigALZ28KT74DlAEKdA","imp": [{"id": "1","tagid": "3654083237","bidfloor": 0.75,"bidfloorcur": "USD","native": {"request": "{\"ver\":\"1.0\"...\"style_width\":300}}","ver": "1.0"},"ext": {"billing_id": ["1234567" ],"publisher_settings_list_id": ["17725875107190109537"],"allowed_vendor_type": [
10,
42 ]
}
}
],
"site": {"page": "https://www.example.com/story/30139/common-reasons-of-breakups",
What this individual person is reading right now"publisher": {"id": "1234"},"content": {"language": "en"},"mobile": 1},"device": {"ua": "Mozilla/5.0 .../en_US;FBOP/5]",
Distinctive information about this specific person’s device"ip": "104.191.75.0",This specific person’s IP address"geo": {"country": "USA","region": "US-TX","metro": "641","city": "San Antonio","zip": "78259","utcoffset": -360},
"make": "apple","model": "iphone","os": "iOS","osv": "10.2","devicetype": 4,"w": 375,
Distinctive information about this specific person’s device"h": 667,"pxratio": 2},"user": {"id": "CAESEI5Z85FbBUR-qiEz000000"
Unique ID for this specific person},"cur": ["USD"]}

Example OpenRTB bid request 8.
Source: “Sample bid requests: App Banner”, in Process the request, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/request-guide).
id:advertising_id: "n\380\316:\038\239Kk\215\\"[\752\026\220\403\575\286\473\n\002x\373\068\020\\357\011\021*_\304"364\244"app_name: "Example App Name"
ip: "\123\456\789”
app_rating: 4.3381295
google_user_id: "LSMGIWPSG98PHkdfuQ8KetJ-NSI"
supports_deep_link_with_fallback: true
Google ID of this specific personcookie_version: 1}
cookie_age_seconds: 7776000
publisher_settings_list_id: 234703467093485467
user_agent: "Mozilla/5.0 (Linux; Android 7.1.1;
Distinctive information about publisher_type: GOOGLE_REPRESENTED
CPH1729 Build/N6F26Q; wv) Version/4.0"
this specific person’s device adslot {publisher_country: "PK"
id: 1
geo_criteria_id: 1010216
ad_block_key: 1
timezone_offset: 390
width: 320
publisher_id: "pub-3450823458973402"
width: 360
seller_network_id: 1
height: 50
partner_id: 22222222
height: 50
url: "https://play.google.com/store/apps/details?
excluded_attribute: 22
id=com.sample.android"
excluded_attribute: 34
detected_language: "th"excluded_attribute: 27
detected_vertical {// ...
id: 532
excluded_attribute: 17
weight: 0.25553104
excluded_attribute: 19}
excluded_attribute: 20
detected_vertical {allowed_vendor_type: 79
id: 108
allowed_vendor_type: 138
weight: 0.25553104
allowed_vendor_type: 144}// ...
This
specific
person’sinferredinterests.
This
detected_vertical {allowed_vendor_type: 828
could include highly sensitive special category
id: 1461
allowed_vendor_type: 4374
weight: 0.25553104
allowed_vendor_type: 4513
data such as 571 eating disorders, 410 left-wing}
matching_ad_data {politics, 202 male impotence, 862 Buddhism, 625
detected_vertical {billing_id: 34589712304
AIDS & HIV, 547 African-Americans, etc. See
id: 1109
billing_id: 34010928357
Goolge’s“publisher
verticals”
list.
weight: 0.13587193
minimum_cpm_micros: 10000}}
detected_vertical {matching_ad_data {id: 1170billing_id: 90823842137
weight: 0.09753494
minimum_cpm_micros: 10000}
direct_deal {detected_content_label: 87
direct_deal_id: 549644393846601047
detected_content_label: 39
fixed_cpm_micros: 10000
google_query_id: "ABCDefg1234567890/aB="
deal_type: AUCTION_PACKAGE
device {}device_type: HIGHEND_PHONE}
platform: "android"
publisher_settings_list_id: 234703467093485467
brand: "oppo"
slot_visibility: ABOVE_THE_FOLD
model: "cph1729"
viewability: 70
os_version {click_through_rate: 0.0013543529
major: 7
renderer: GOOGLE
Distinctive
information
about
this
specificminor: 1
is_amp_page: DIALECT_HTML
micro: 1
person’s device
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED}
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
carrier_id: 72160
session_depth: 1
screen_width: 360
api: MRAID_1
screen_height: 672
api: MRAID_2
screen_pixel_ratio_millis: 2000
api: OMID_1
screen_orientation: PORTRAIT}}
response_deadline_ms: 122
mobile {is_app: true
app_id: "com.example.android"
app_category_ids: 60019
app_category_ids: 60000
app_category_ids: 69500
encrypted_advertising_id: "[\340\333\000\001<\286\nh\351\003\001\016\472\045\281Z\006\
Distinctive information about this specific person’s device (recipient can decode this)037\21"

Example OpenRTB bid request 9.
Source: “Sample bid requests: App Interstitial”, in Process the request, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/request-guide).

This specific person’s inferred interestsid:detected_content_label: 39// ...
"[\752\026\220\403\575\286\473\n\002x\373\068\020\
google_query_id: "ABCDefg1234567890/aB=" (continued)
excluded_product_category: 13423
364\244"
device {excluded_product_category: 13426
ip: “\123\456\789` `”device_type: HIGHEND_PHONE
excluded_product_category: 13525
google_user_id: "LSMGIWPSG98PHkdfuQ8KetJ-NSI"
platform: "android"
matching_ad_data {Google ID of this specific personcookie_version: 1
brand: "samsung"billing_id: 34589712304
cookie_age_seconds: 15552000
model: "sm-s327vl"
minimum_cpm_micros: 1000000
user_agent: "Mozilla/5.0 (Linux; Android 6.0.1;
Distinctive information about
os_version {direct_deal {SM-S327VL Build/MMB29M; wv) Version/4.0"
major: 6
direct_deal_id: 109283597182375038
this specific person’s device
publisher_country: "US"minor: 0
fixed_cpm_micros: 11000000
Distinctive
information
about
this
specific
geo_criteria_id: 1013137
micro: 1
deal_type: PREFERRED_DEAL
person’s device
encrypted_hyperlocal_set:}
publisher_blocks_overridden: true"[\330\0106\000\6\210i\327\351:#\221\265\376n\"7}
carrier_id: 0}`\223\215\213"screen_width: 360}
hyperlocal_set {screen_height: 640
publisher_settings_list_id: 234703467093485467
hyperlocal {screen_pixel_ratio_millis: 2000
publisher_settings_list_id: 239048937568472058
corners {screen_orientation: PORTRAIT
slot_visibility: ABOVE_THE_FOLD
latitude: 31.779715}
viewability: 80
longitude: -85.942696
mobile {renderer: GOOGLE}
is_app: true
is_amp_page: DIALECT_HTML
corners {app_id: "com.example.android"
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
latitude: 31.779715
is_interstitial_request: true
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
longitude: -85.928413
app_category_ids: 60031
session_depth: 6This specific person’s location app_category_ids: 60008}
api: MRAID_1
corners {app_category_ids: 60000
api: MRAID_2
latitude: 31.791855
app_category_ids: 69500
api: OMID_1
longitude: -85.928413
encrypted_advertising_id:}
Distinctive information about}"[\330\0106\000\005\037\03\177\
response_deadline_ms: 122
corners {\^\205y\010\221\332\363\365wp\324/\223"
this specific person’s device
latitude: 31.791855
advertising_id: "\295p\021(\205HJ}\602\219[|(recipient can decode this)longitude: -85.942696\205@M\029"}
app_name: "Example App Name"confidence: 1
app_rating: 4.4225764}
supports_deep_link_with_fallback: true
center_point {}latitude: 31.785786
publisher_type: ADX_PUBLISHER_OWNED_AND_OPERATED
longitude: -85.935555
adslot {}id: 1}
ad_block_key: 1
timezone_offset: -300
width: 320
publisher_id: "pub-3450923589486943"
width: 360
seller_network_id: 2309
height: 570
url: "https://play.google.com/store/apps/details?
height: 592
id=com.sample.android"
excluded_attribute: 22
detected_language: "en"excluded_attribute: 21
detected_vertical {excluded_attribute: 34
id: 926// ...
weight: 0.29782212
excluded_attribute: 19}
excluded_attribute: 20
detected_vertical {excluded_attribute: 70
id: 1461
allowed_vendor_type: 10
weight: 0.29782212
allowed_vendor_type: 42This
specific
person’sinferredinterests.
}
allowed_vendor_type: 43
detected_vertical {// ...
This could include highly sensitive special
id: 105
allowed_vendor_type: 886
category data such as 571 eating
weight: 0.24140838
allowed_vendor_type: 888
disorders,410
left-wing
politics,
202
male
}
allowed_vendor_type: 889
impotence, 862 Buddhism, 625 AIDS &detected_vertical {excluded_sensitive_category: 19
id: 1173
excluded_sensitive_category: 4
HIV, 547 African-Americans, etc. See
weight: 0.08253295
excluded_sensitive_category: 23
Goolge’s“publisher
verticals”
list.
}// ...
detected_vertical {excluded_sensitive_category: 8
id: 1109
excluded_sensitive_category: 24
weight: 0.080414429
excluded_sensitive_category: 18}
excluded_product_category: 10031
detected_content_label: 59
excluded_product_category: 10086
detected_content_label: 87
excluded_product_category: 10088

Example OpenRTB bid request 10.
Source: “Sample bid requests: App Interstitial video”, in Process the request, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/request-guide).
id:"[\752\026\220\403\575\286\473\n\002x\373\068\020\
364\244"
ip: "\123\456\789”
google_user_id: "LSMGIWPSG98PHkdKetJ-NSI"
Google ID of this specific personcookie_version: 1
cookie_age_seconds: 31104000
user_agent: "Mozilla/5.0 (iPhone; CPU iPhone OS
Distinctive information about
12_0 like Mac OS X) Mobile/16A366"
this specific person’s device
publisher_country: "FR"
geo_criteria_id: 9061365
timezone_offset: 480
publisher_id: "pub-2359083496729834"
seller_network_id: 1
partner_id: 247939003805104532
url: "https://itunes.apple.com/app/id1423046460"
detected_language: "zh_CN"
detected_vertical {id: 926
weight: 0.30560419}
detected_vertical {id: 1462
weight: 0.30560419}
This specific person’s inferred interests.
detected_vertical {This could include highly sensitive special
id: 935
category data such as 571 eating
weight: 0.30560419}
disorders, 410 left-wing politics, 202 maledetected_vertical {impotence, 862 Buddhism, 625 AIDS &id: 933
HIV, 547 African-Americans, etc. See
weight: 0.041680388}
Goolge’s “publisher verticals” list.
detected_vertical {id: 622weight: 0.041507009}
detected_content_label: 59
detected_content_label: 87
detected_content_label: 41
google_query_id: "ABCDefg1234567890/aB="device {device_type: HIGHEND_PHONE
platform: "iphone"brand: "apple"
model: "iphone"
os_version {major: 12
minor: 0
Distinctive information about this specific}carrier_id: 70121
person’s device
screen_width: 414
screen_height: 736
screen_pixel_ratio_millis: 3000
screen_orientation: PORTRAIT
hardware_version: “iphone 7+"}
mobile {is_app: true
app_id: "2394084589"
is_interstitial_request: true
app_category_ids: 60506
app_category_ids: 60524
app_category_ids: 60500
app_category_ids: 69500

encrypted_advertising_id:"[\331GJ\000\008J\220\n*\136\435\701356a;\314\276\396\003*\102\306\010"
advertising_id: "P\634\994\212(\0397C\008W\239\286\278S\114\797"
app_name: "Example App Name"supports_deep_link_with_fallback: true}video {
placement: INTERSTITIAL
playback_method: CLICK_TO_PLAY
is_clickable: truevideoad_start_delay: 0
max_ad_duration: 60000
video_ad_skippable: ALLOW_SKIPPABLE
protocols: VAST_2_0
protocols: VAST_3_0
protocols: VAST_2_0_WRAPPER
protocols: VAST_3_0_WRAPPER
allowed_video_formats: VIDEO_MP4
end_cap_support: END_CAP_OPTIONAL}
publisher_settings_list_id: 234703467093485467
publisher_type: GOOGLE_REPRESENTED
adslot {id: 1
ad_block_key: 1
width: 414
width: 375
height: 736
height: 667
excluded_attribute: 114
excluded_attribute: 21
excluded_attribute: 34// ...
excluded_attribute: 19
excluded_attribute: 70
excluded_attribute: 21
allowed_vendor_type: 79
allowed_vendor_type: 138
allowed_vendor_type: 144// ...
allowed_vendor_type: 828
allowed_vendor_type: 4374
allowed_vendor_type: 4513
matching_ad_data {billing_id: 34589712304
minimum_cpm_micros: 90000}
slot_visibility: ABOVE_THE_FOLD
viewability: 90
click_through_rate: 0.10483477
video_completion_rate: 0.58322155
renderer: GOOGLE
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
is_rewarded: true
allowed_ad_types: ALLOWED_AD_TYPE_VIDEO
session_depth: 1
api: MRAID_1
api: MRAID_2}
response_deadline_ms: 12

Distinctive information about this specific person’s device(recipient can decode this)Example OpenRTB bid request 11.
Source: “Sample bid requests: App Native”, in Process the request, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/request-guide).
id:"[\752\026\220\403\575\286\473\n\002x\373\068\020\
364\244"
ip: "\123\456\789”
google_user_id: "LSMGIWPSG98PHkdfuQ8KetJ-NSI"
Google ID of this specific personcookie_version: 1
cookie_age_seconds: 864000
user_agent: "Mozilla/5.0 (Linux; Android 7.0;
Distinctive information about
Version/4.0 (Mobile; afma-sdk-athis specific person’s device
v14366020.14366020.0)"
publisher_country: "TR"
geo_criteria_id: 21060
timezone_offset: 180
publisher_id: "pub-3456783590486394"
seller_network_id: 12930
url: "https://play.google.com/store/apps/details?
id=com.sample.android"
detected_language: "tr"detected_vertical {id: 1781
weight: 0.21684243}
detected_vertical {id: 294weight: 0.21684243
This specific person’s inferred interests.
}
This could include highly sensitive special
detected_vertical {category data such as 571 eatingid: 1461
weight: 0.21684243
disorders, 410 left-wing politics, 202 male}
impotence, 862 Buddhism, 625 AIDS & HIV,detected_vertical {547 African-Americans, etc. See Goolge’s
id: 211weight: 0.21684243“publisher verticals” list.
}
detected_vertical {id: 501weight: 0.13263032}
detected_content_label: 87
detected_content_label: 39
google_query_id: "ABCDefg1234567890/aB="device {device_type: "HIGHEND_PHONE"
platform: "android"
brand: "vestel"model: "venus e3"
os_version: {major: 7
minor: 0
Distinctive information about this specific}carrier_id: 71351
person’s device
screen_width: 360
screen_height: 592
screen_pixel_ratio_millis: 2000
screen_orientation: PORTRAIT}
mobile {is_app: true
app_id: "com.example.android"
is_interstitial_request: true
app_category_ids: 60022
app_category_ids: 60000
app_category_ids: 69500
encrypted_advertising_id:
Distinctive information about"[\130\700\761\000\010\392/\n\342\034\272\035E\316
this specific person’s device\301a\331\346\351\222"(recipient can decode this)advertising_id: "\015\")\004\355\372B\271\517Z\245 \210\387\004\272"
app_name: "Example App Name"
app_rating: 3.9649277}
publisher_type: ADX_PUBLISHER_OWNED_AND_OPERATED
adslot {id: 1
ad_block_key: 1
width: 320
width: 300
width: 360
height: 480
height: 250
height: 592
excluded_attribute: 22
excluded_attribute: 34
excluded_attribute: 30// ...
excluded_attribute: 18
excluded_attribute: 19
excluded_attribute: 20
allowed_vendor_type: 3
allowed_vendor_type: 42
allowed_vendor_type: 79// ...
allowed_vendor_type: 4463
allowed_vendor_type: 4513
allowed_vendor_type: 4538
excluded_sensitive_category: 19
excluded_sensitive_category: 4
excluded_sensitive_category: 23// ...
excluded_sensitive_category: 24
excluded_sensitive_category: 7
excluded_sensitive_category: 18
matching_ad_data {billing_id: 34589712304
minimum_cpm_micros: 340000}
publisher_settings_list_id: 234703467093485467
publisher_settings_list_id: 345973469730948534
publisher_settings_list_id: 349082093423498239
slot_visibility: ABOVE_THE_FOLD
viewability: 80
native_ad_template {required_fields: 83
recommended_fields: 132
headline_max_safe_length: 25
body_max_safe_length: 90
call_to_action_max_safe_length: 15
image_width: 1200
image_height: 627
app_icon_width: 100
app_icon_height: 100
style_id: 148033
style_height: 480
style_width: 320}
renderer: GOOGLE
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
allowed_ad_types: ALLOWED_AD_TYPE_NATIVE
session_depth: 1
api: MRAID_1
api: MRAID_2

Distinctive information about
this specific person’s device

api: OMID_1}
response_deadline_ms: 122

Example OpenRTB bid request 12.
Source: “Sample bid requests: Web Video”, in Process the request, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/request-guide).
id:"[\752\026\220\403\575\286\473\n\002x\373\068\020\
364\244"
ip: "\123\456\789”
google_user_id: "LSMGIWPSG98PHkdfuQ8KetJ-NSI"
Google ID of this specific personcookie_version: 1
cookie_age_seconds: 54432000
user_agent: "Mozilla/5.0 (Windows NT 10.0; Win64;
Distinctive information aboutx64) Chrome/64.0.3282.140 Safari/537.36"
this specific person’s device
publisher_country: "US"
geo_criteria_id: 9028715
postal_code: "80013"
encrypted_hyperlocal_set:"[T\204bo\253sP\22t\212\034L\320\004v{\002\002;\30
05BN\320&B{\214\376"
hyperlocal_set {hyperlocal {corners {latitude: 39.673466
longitude: -104.78887}
corners {latitude: 39.673466
longitude: -104.77368}
corners {latitude: 39.685158
longitude: -104.77368}
This specific person’s location
corners {latitude: 39.685158
longitude: -104.78887}
confidence: 1}
center_point {latitude: 39.67931
longitude: -104.78128}}
timezone_offset: -360
publisher_id: "pub-1135235964000000"
publisher_id: "pub-2345925947623459"
seller_network_id: 12478
url: "http://example-site.com"
What this specific person is reading right now
detected_language: "en"detected_vertical {id: 1222
weight: 0.22242239}
detected_vertical {id: 182weight: 0.15736783
This specific person’s inferred interests.
}
detected_vertical {This could include highly sensitive special
id: 1779
category data such as 571 eating
weight: 1
disorders, 410 left-wing politics, 202 male}detected_vertical {impotence, 862 Buddhism, 625 AIDS &id: 978
HIV, 547 African-Americans, etc. See
weight: 0.091986381
Goolge’s “publisher verticals” list.
}
detected_vertical {id: 594weight: 0.066870265}
detected_content_label: 58

detected_content_label: 57
detected_content_label: 52
detected_content_label: 41
google_query_id: "ABCDefg1234567890/aB="device {device_type: PERSONAL_COMPUTER
platform: "Windows"
screen_pixel_ratio_millis: 1000}
video {
placement: INSTREAM
is_embedded_offsite: true
playback_method: CLICK_TO_PLAY
is_clickable: truevideoad_start_delay: 0
max_ad_duration: 33000
video_ad_skippable: ALLOW_SKIPPABLE
protocols: VAST_2_0
protocols: VAST_3_0
protocols: VAST_2_0_WRAPPER
protocols: VAST_3_0_WRAPPER
allowed_video_formats: VIDEO_MP4
allowed_video_formats: VPAID_JS
companion_slot {height: 0
width: 0
creative_format: IMAGE_CREATIVE}}
publisher_type: ADX_PUBLISHER_OWNED_AND_OPERATED
adslot {id: 1
ad_block_key: 4390234589
width: 300
height: 250
excluded_attribute: 114
excluded_attribute: 21
excluded_attribute: 48// ...
excluded_attribute: 18
excluded_attribute: 19
excluded_attribute: 20
allowed_vendor_type: 3
allowed_vendor_type: 42
allowed_vendor_type: 79// ...
allowed_vendor_type: 4463
allowed_vendor_type: 4513
allowed_vendor_type: 4538
allowed_restricted_category: 33
allowed_restricted_category_for_deals: 33
matching_ad_data {billing_id: 34589712304
billing_id: 23059813459
minimum_cpm_micros: 2630000}
matching_ad_data {billing_id: 34589719348
minimum_cpm_micros: 19000000}
publisher_settings_list_id: 234703467093485467
publisher_settings_list_id: 239842903758476379
slot_visibility: ABOVE_THE_FOLD
viewability: 10
click_through_rate: 0.11110414
video_completion_rate: 0.76242161
iframing_state: CROSS_DOMAIN_IFRAME

This specific person’s inferredinterests (continued)

renderer: GOOGLE
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
allowed_ad_types: ALLOWED_AD_TYPE_VIDEO}
response_deadline_ms: 122

Example OpenRTB bid request 13.
Source: “Sample bid requests: Web Video”, in Process the request, Google Authorized Buyers (URL: https://developers.google.com/authorized-buyers/rtb/request-guide).
id:"\752\026\220\403\575\286\473\n\002x\444\068\020\5Google ID of this specific person
55\244"
ip: "\123\456\789",
ID code enabling buyer to regoogle_user_id: "CAESEIlkhgWEXB8puccbUaNw",
identify this specific person andcookie_version: 1
tie them to an existing profile
cookie_age_seconds: 28512000
hosted_match_data: "PkW0X2qZdBTADoopHums",
user_agent: "Mozilla/5.0 (Linux; Android 6.0;)
Chrome/67.0.3396.87 Mobile Safari/537.36"
Distinctive information aboutpublisher_country: "US",this specific person’s device
geo_criteria_id: 9028715
timezone_offset: 180
publisher_id: pub-5678906767888
seller_network_id: 9834569
partner_id: 91234526134444478685,
url: "https://play.google.com/store/apps/details?
id=com.sample.android",
detected_language: "en"detected_vertical: {id: 3421
This specific person’s inferred interests.
weight: 1
This could include highly sensitive special}
category data such as 571 eatingid: 519 {weight: 0.75
disorders, 410 left-wing politics, 202 male}
impotence, 862 Buddhism, 625 AIDS &id: 8456 {HIV, 547 African-Americans, etc. See
weight: 0.5}
Goolge’s “publisher verticals” list.
detected_content_label: 26,555,56,42
google_query_id: "ANy-zJFfCaduPzxswevfgt789RAtHFe5WGM4OzC3s2CqEE81ZUC1RUAwFc
mLo",
device: {device_type: "HIGHEND_PHONE",platform: "android",
brand: "infinix",model: "note 3",
os_version: {major: 6,
minor: 0
Distinctive information about this},specific person’s device
carrier_id: 1,
screen_width: 360,
screen_height: 640,
screen_pixel_ratio_millis: 3000}
mobile: {is_app: false,
is_mobile_web_optimized: true,}video: {placement: "IN_ARTICLE",
playback_method:"INITIATE_ON_ENTERING_VIEWPORT_SOUND_OFF",is_clickable: true,video_ad_skippable: "ALLOW_SKIPPABLE",
protocols:[VAST_2_0,VAST_3_0,VAST_2_0_WRAPPER,VAST_3_0_WRAPP
ER]
allowed_video_formats:[VIDEO_MP4]}
publisher_type: ADX_PUBLISHER_REPRESENTED
adslot: {id: 6,
ad_block_key: 4146155563
width:
300,250

height:250,250
excluded_attribute:[114,34,32,30,27,26,70,15,13,,25,26,27,13,14,15,16,17,18,19,20,25,26,27,70]
allowed_vendor_type:[42,79,138,144,237,238,486,575,623,698,704,826,828,832,880,884,885,889],
excluded_sensitive_category:[36,27,19,4,23,30,10,3,31,5,8,37,24,7,18]
excluded_product_category:[10001,10031,10106,10146,10550,12957,13566]
matching_ad_data:{
billing_id:
128198760384
minimum_cpm_micros: 30000
direct_deal:{
direct_deal_id: 4468564232346303516
fixed_cpm_micros: 1000000
deal_type: "PREFERRED_DEAL"
publisher_blocks_overridden: true}
direct_deal_id: 44680198125673563 {fixed_cpm_micros: 610000,
deal_type: "PRIVATE_AUCTION"}}
publisher_settings_list_id:[23744444444442486439,28888888065456789,6937689032
477604751]
slot_visibility: NO_DETECTION
viewability: 30
iframing_state: UNKNOWN_IFRAME_STATE
auto_refresh: {refresh_count: 1}
renderer: GOOGLE
is_amp_page: DIALECT_HTML
amp_ad_requirement_type:
AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
allowed_ad_types:[ALLOWED_AD_TYPE_BANNER,ALLOWED_AD_TYPE_VIDEO]
session_depth: 2}
response_deadline_ms: 122
is_test: false}

Example OpenRTB bid request 14.
Source: “Request context” in AdCOM v1, IAB TechLab, November 2018 (URL: https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/master/AdCOM%20v1.0%20FINAL.md#requestcontext).
{"openrtb": {"ver": "3.0","domainspec": "adcom","domainver": "1.0","request": {...
"context": {"regs": {"gdpr": 0,"coppa": 0},"restrictions": {"bcat": [ "IAB24", "IAB25", "IAB26" ],"cattax": 1,"badv": [ "ford.com", "buick.com" ]},"site": {"id": "1234","name": "Awesome Example Site","domain": "examplesitedomain.com",
The website this specific person is currently viewing"mobile": 1,"amp": 0,"pub": {"id": "9876","name": "Example Publisher, Inc.","domain": "examplepubdomain.com"}},"user": {"id": "a0af45c77890045deec100acb8443baff57c",
Various ID codes that each this specific person, and can tie them to existing profiles"buyeruid": "fcd4282456238256034abcdef220d9aa5892","yob": 1990,
Distinctive characteristics of this specific person"gender": "F"},"device": {"type": 4,Distinctive information about this specific person’s device"ifa": "8846d6fa10008bceaaf322908dfcb221","ip": "1.2.3.4",
This specific person’s IP address"ua": "...user agent string...","make": "Apple","model": "iPhone",Distinctive information about this specific person’s device"hwv": "6s","os": 13,"osv": "11.4.1","mccmnc": "310-005","geo": {"type": 1,"lat": 42.3601,
This specific person’s GPS coordinates"lon": 71.0581,"country": "USA","utcoffset": -300
}
}
}
...
}
}
}