SEX, SECRETS AND ASBESTOS LIES
Laurie Kazan-Allen
Presented at the First Asbestos Conference in Maceio
Maceio, Brazil, November 2009

For over 100 years, asbestos has been traded as a global commodity. The multinationals
which pioneered the industry realized there was much to be gained from cooperation inareas of mutual interest such as: fixing prices, designating spheres of influence,
coordinating “scientific” research and promoting core propaganda messages. The factthat the methods industry used were illegal in some countries and immoral in all did notconstrain corporate lobbyists in the pursuit of their ultimate goal: turning deadly fibers
into hard cash.
An early manifestation (1918) of the asbestos industry’s commercial positioning of
their product is the image of Lady Asbestos; this allegorical representation shows
asbestos defending civilization from the elements. The underlining message of thisadvertisement is clear – asbestos is central to our existence. Indeed, this message is still
being broadcast by industry propagandists:
Twenty-first Century Propaganda•••

Chrysotile Asbestos Saves Lives.
International Alliance of Trade Unions “Chrysotile” 2007, Russia
Chrysotile You Know it. You Use it.
Instituto Brasileiro do Crisotila 2007, Brazil
Saving Lives with Chrysotile Asbestos 1
Chrysotile Institute, 2002, Canada

While the rest of the world was glued to their television sets in the aftermath of theSeptember 11 attacks on the World Trade Center, some people were engaged in working
out how the deaths of 2,720 innocent men and women could be exploited for commercial
or political gain. On September 14, 2001 an item written by Steve Milloy appeared on
Fox News headlined: Asbestos Could Have Saved Lives; 2 it claimed that more people
might have been saved if asbestos fireproofing had been used throughout the twin towers.
Of course, this was not true: “no standard treatment of the steel, asbestos or otherwise,
could have averted the collapse of the towers in the extraordinarily hot and violent
blaze.” 3
What motivation could there have been for Milloy to make such hurtful 4 and unhelpful
assertions even as the fires continued to smoulder at ground zero?
Who is Steve Milloy? 5•

the "junk science" commentator for FoxNews.com

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the man behind the website: junkscience.com 6
someone with close financial and organizational ties to oil and tobaccocompanies; in 2004, he was paid $126,000 for 15 hours/week by the parent
company of tobacco giant Philip Morris; 7
someone who does not acknowledge corporate sponsorship or potential conflictsof interest in the prolific articles, letters and statements he issues. 8

Throughout its long history, the asbestos industry has used its financial muscle andhuman resources to establish the commercial imperatives, political considerations andpublic support vital for its survival. Once the dynamics are clear, the industry does whatis needed; money is spent to commission “scientific research,” campaign donations are
made to friendly politicians and expensive public relations campaigns are mounted. That
global asbestos sales continued to increase long after the links between hazardous
exposures and cancer were uncovered is testament to the ruthless effectiveness ofindustry’s long-term strategy, a strategy which can be summed up by the phrase: asbestos
at any cost.
Who is to Blame?
When it comes to the failure to protect humanity from the asbestos hazard, there ismore than enough guilt to go around. Agencies and officials who should have been partof the solution were indeed part of the problem. Civil servants, government officials,
trade unionists, representatives of international agencies and medical professionals
colluded with asbestos corporations and industry-backed front groups which represented
them. In the UK we had The Asbestosis Research Council and The Asbestos Information
Committee, in France The Permanent Committee on Asbestos, 9 in Switzerland The
Asbestos Working Circle, in Greece The Hellenic Asbestos and Asbestos Cement
Association and in Brazil The Asbestos Study Committee (CEA). The purpose of theseorganizations and others like them was to ensure that the regulatory and commercial
climate in individual countries remained conducive to the interests of asbestos
stakeholders.
Although these organizations are long gone, the work they did is carried on nowadays
by lobbyists in asbestos producing and using countries such as:
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•
•
•
•
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Canada: The Chrysotile Institute (formerly the Asbestos Institute)
Russia: The Chrysotile Association (formerly the Asbestos Association)
China: The Non-metallic Minerals Industry Association
India: The Asbestos Information Centre, The Asbestos Cement Products
Manufacturing Association
Mexico: The Mexican Institute of Fibro-Industry (Instituto Mexicano de FibroIndustrias)
Colombia: The Columbian Fiber Association (Asociacion Colombiana de Fibras)
Brazil: The Brazilian Chrysotile Institute (Instituto Brasileiro do Crisotila/ IBC)
which replaced The Brazilian Asbestos Institute (ABRA)

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Least you be in any doubt as to the mission of the Instituto Brasileiro do Crisotila(IBC), documentation circulated at a 2002 meeting of the Asbestos International
Association defined the purpose of the IBC, a “new entity for asbestos defense,”
as “making the outright defense of Chrysotile Asbestos in Brazil.” Could they
have been any clearer than that?
For more than 20 years, the (Canadian) Asbestos Institute, latterly renamed theChrysotile Institute, was at the nexus of global asbestos activity. In a 2002 Report issued
by the Asbestos Institute, the organization boasted of its role in:•••facilitating the creation of asbestos associations in Korea, Mexico, Peru, Taiwan
and Colombia;
interceding in national asbestos debates in Algeria, Morocco, Tunisia, the Ivory
Coast, Lebanon and Vietnam;
intervening in legislative processes which threatened to impose asbestos
regulations in Morocco, Egypt, the United Arab Emirates, the Philippines, Brazil
and Taiwan.

Asbestos Secrets
Knowing how ruthless global businesses compete for market share: Pepsi v Coke,
adidas v nike, Manchester United v. Real Madrid, it may come as something of asurprise for you to learn that 80 years ago, asbestos multinationals – under the leadershipof Ernst Schmidheiny (born 1871) from Eternit Switzerland - formed an international
cartel to control the asbestos-cement business. This “miniature League of Nations,” asone participant called it “is based upon the principle of mutual help, which now displaces
the previous atmosphere of distrust and suspicion.” The arrangements which were put inplace created a framework which enabled the big companies to dominate asbestos
mining and manufacture worldwide.
Under the cartel’s arrangements, the exploitation of chrysotile asbestos in South Africa
was under the control of the British asbestos giant Turner & Newall. In 1941, when
Eternit Switzerland wanted to set up an asbestos cement company there, Max
Schmidheiny asked T&N for permission. This was granted in a telegram which said
simply: "You can go ahead in South Africa." The same year, Schmidheiny progressedplans to set up an asbestos cement company in Osasco Brazil, a territory which“belonged” to Eternit Belgium. With WWII ongoing, Eternit Belgium had otherpriorities and gave Schmidheiny the green light to proceed in Brazil. The rest is – as weknow – history. It seems that as the rest of Europe was embroiled in a life and deathstruggle against fascism, it was business as usual for the Swiss Eternit Group.
Asbestos Lies
Protecting the sacred image of asbestos has been a core objective for generations ofindustry spin doctors. As part of the asbestos whitewash, industry lobbyists extol thevirtues of asbestos at the same time as downplaying the inconvenient truth that exposure3

to asbestos could kill! The lies disseminated throughout global asbestos markets include
the following:
Industry Lies••••

only blue and brown asbestos are dangerous; white asbestos (chrysotile) is safe
when used under “controlled conditions;”
chrysotile-containing products pose no hazard to people who work in or use
contaminated buildings; environmental asbestos exposures are of noconsequence;
asbestos cement is safe as fibers are “locked” into a matrix; asbestos-cement
products are indispensable for developing economies; 10
there are no safer alternatives to asbestos.

In the UK the strategy for delivering asbestos propaganda was well-honed, expensively
resourced and specifically targeted. Sometimes, however, they slipped up. In the early
1950s, the slogan: “If it’s too hot to handle, use asbestos” was printed on a calendar thatfeatured scantily clad ladies. The fact that the company behind this initiative – theAsbestos Marketing Co. Ltd – was liquidated shortly after the calendar appeared, leads
me to suspect that this particular public relations exercise was not a success. Perhaps theexcitement generated by these ladies was just too incendiary for the British psyche?
Whatever the reason, in the following decades the industry later resorted to less colourful
public relations campaigns based on slogans such as:•••

Where would we be without asbestos?
Asbestos – it’s a natural
What would we do without asbestos?

As with other actions that could affect the reputation of the industry, from the 1970s on
British asbestos representatives no longer acted act on their own when deciding on theadvertising campaigns they would pursue. In 1971 Mr. W. P. Howard, a representative ofthe (UK) Asbestos Information Committee, highlighted the need for coordinated action toensure that asbestos stakeholders transmitted the same message in every country. He told
industry representatives meeting in London:“we must project the same positive message in each of our respective countries.
This is because the problem is becoming more and more an international one.
Science knows no frontiers nor do modern media or communications….”
Two years later, another British spokesman said:“the problems of asbestos and health move freely across national boundaries,
particularly where there is a common language. It is suggested that in the defenceof asbestos, the asbestos industries in USA, Canada and the UK are particularlyinterdependent, and very close collaboration seems necessary.” 114

Industry’s objectives in the multisectorial 12 and multinational transmission of the same
positive messages remain constant - to concentrate attention on the “life-enhancing”
properties of asbestos and divert attention from the global asbestos epidemic! Despite all
the commercial propaganda, high-level pressure and aggressive posturing by industry
bullies, the pro-asbestos lobby has failed. Asbestos is no longer regarded as afundamental component of civilization; in fact, the fibre once regarded as a magicmineral is now despised as a killer dust.
A consensus on the asbestos hazard has been reached by major international agencies,scores of national governments, independent scientists and medical professionals. 13
These reputable authorities agree that exposure to asbestos can cause fatal respiratory
diseases as well as a number of different cancers. The International Agency for Research
on Cancer (IARC) is in no doubt about the lethal nature of asbestos. In fact, in March
2009, IARC extended its asbestos warnings:“Epidemiological evidence has increasingly shown an association of all forms ofasbestos (chrysotile, crocidolite, amosite, tremolite, actinolite, and anthophyllite)with an increased risk of lung cancer and mesothelioma…. all forms of asbestos
are “carcinogenic to humans” (Group 1)…
Sufficient evidence is now available to show that asbestos also causes cancer ofthe larynx and of the ovary.”5
In 2003, The International Labor Organization and the World Health Organization
issued a warning about the dangers of using asbestos-cement:“Continued use of chrysotile asbestos cement in the construction industry is aparticular concern, because the workforce is large, it is difficult to control exposure
and in-place materials have the potential to deteriorate and pose a risk to thosecarrying our alternations, maintenance and demolition.” 14
You decide whether to believe IARC, the ILO and the WHO or the asbestos industry
spin-doctors.
Case Study: The Mystery of the European Chrysotile Derogation
A classic example of how vested interests implement their commercial agenda is theskull-duggery surrounding the decision taken this year (2009) by European bureaucrats toextend the only asbestos exemption permitted in the European Union (EU). In 1999 when
the EU adopted the directive banning asbestos, there was a time-limited derogation for
the use of chrysotile asbestos in “diaphragms used for electrolysis in existing
installations.” This exemption was always intended to be temporary as the Commission
Directive 1999/77/EC explained: “the Commission will review this derogation before 1
January 2008…” 15 Somewhere along the line, however, a decision was taken by EU
bureaucrats to contravene the intent of the directive. That they did so in secrecy andwithout consulting at-risk groups belies belief and led to calls by MEPs for them toaccount for their actions. 16

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An article on the website of the European Trade Union Institute explained:“The derogation for the chemical industry was granted as a result of a lobbying
campaign by the multinationals Dow Chemical and Solvay, which obtained support
from DG Enterprise (the European Commission’s Directorate-General forEnterprise and Industry) and different governments. It was prepared in a documentof July 2007 by DG Enterprise that echoes the arguments of the firms concerned,
without providing the slightest critical analysis.” 17
The 2007 document contained the following details:•••

the chlor-alkali industry has been the main user of asbestos in electrolysis
installations;
10,000 people are directly or indirectly employed by the industry;the 2 factories in Germany and 1 in Poland are relatively old and have lowvoltage installations which produce a “10% caustic soda solution directly useablefor downstream chlorohydrin processes for the synthesis of propylene oxide andepichlorohydrin (for epoxy resins).” 18

Amongst those whose active participation should have been encouraged from the very
beginning of the review process was the European Trade Union Confederation (ETUC).
This did not happen. Indeed, by the time the decision was taken to extend the derogation
the opposition of the ETUC and five member states (France, the Netherlands, Italy, Spain
and Belgium) had been clearly expressed to the Commission; expressed and ignored.
In light of the EU position that economic considerations should not take precedence
over occupational or public health, there is no acceptable reason for the continuation of
the asbestos exemption. That such an important decision was taken behind closed doors
and with restricted input is an undemocratic act which transgresses the ethos of the EU as
well as the democratic rights of its citizens to be protected from deadly substances. It
seems highly ironic that Brazil, which is classed as a developing economy, has mandated
that asbestos-containing diaphragms used in electrolysis installations producing chlorine
be replaced and the EU has not. Clearly the labor inspectorate of São Paulo State values
human life more highly than does the European Commission. 19
Concluding Thoughts
Throughout the long and tragic history of the asbestos industry, companies have reapedbillions of dollars, rubles, rupees and reias from the commercial exploitation of asbestos.
The human cost for the use of this deadly material has been paid by dying individuals,
bereaved families and shattered communities. In the full knowledge of the consequencesof their actions, asbestos sellers continue to corrupt political systems and pervert thescientific process. Mounting expensive public relations exercises and using highly paid
lawyers, they work assiduously to create a favorable opinion of their product and silence
opponents. Throughout their careers, asbestos executives bank generous pay checks,

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enjoy company perks and look forward to long and fulfilling retirements. Few asbestos
workers ever live to see their retirement.
Two of the images which we have seen today reveal how the asbestos industry wished
to portray itself in the 20th century. As I conclude this talk, I will leave you with a 3rd
image which to me is more representative of the true nature of this industry.
1“How many victims has the anti-asbestos hysteria claimed? How many asbestos-free brakes have caused
fatal accidents? How many buildings have collapsed after a fire because the asbestos was removed, or
because of a refusal to use it? How many people have been stricken with often fatal disease due to a lack ofsafe drinking water, because ‘benevolent’ individuals demanded the installation of asbestos-free pipes,
which were so expensive plans for water systems were cut back by half?… Chrysotile asbestos can save
lives.”“Because of its low cost, it (chrysotile asbestos) is indispensable in building infrastructures that are
essential for the life of inhabitants in developing countries, and in providing the equipment needed for
healthful living.”
2
Milloy S. Asbestos Could Have Saved Lives. September 14, 2001.
http://www.foxnews.com/story/0,2933,34342,00.html
The nature of the asbestos contained at the World Trade Center is documented in:Kazan-Allen L. Asbestos Fallout from September 11. April 25, 2007.
http://ibasecretariat.org/lka_asb_fallout_sep_11_0407_update.php
3
Glanz J, Revkin A.C. A Nation Challenged; Haunting Question: Did the Ban on Asbestos Lead to a Lossof Life? September 18, 2001.
http://www.nytimes.com/2001/09/18/science/nation-challenged-haunting-question-did-ban-asbestos-leadloss-life.html?pagewanted=1
4
Milloy said that the U.S. scientist who had reported higher rates of lung cancer and other diseases
amongst asbestos workers – Dr. Irvine Selikoff – was “wrong to press the panic button about any use of or
exposure to asbestos” and declared that “junk science-fuelled asbestos hysteria” contributed to the
September 11 tragedy.
5
http://www.ibasecretariat.org/lka_science_not_as_we_know.php
6
http://junkscience.com/Junkman.html
http://en.wikipedia.org/wiki/Steven_Milloy
7
Kazan-Allen L. Science, but NOT as we know it. September 26, 2006.
8
Monbiot G. The denial industry. The Guardian. September 19, 2006.
9“(The CPA) was, in fact, nothing more than an industry lobby which used scientists, social partners andrepresentatives from the relevant government ministries to promote the policy of the 'controlled use ofasbestos,' as a viable option to an asbestos ban in France… the CPA was a model of lobbying,communication, manipulation and exploitation and, in the absence of action by the State, spread pseudoscientific pro-asbestos propaganda which contradicted the state-of-knowledge regarding asbestos hazards
prevalent in Anglo-Saxon literature of the time.” This is a rough translation by this author of an extractfrom the executive summary of the report (page 13), No. 37 Senat: Rapport D'information au nom de lamission commune d'information sur le bilan et les consequences de la contamination par l'amiante
http://www.senat.fr/rap/r05-037-1/r05-037-1.html
10
In a 2003 press release from the Asbestos Cement Products Manufacturers Association (India), they said:“Asbestos Cement products are environment friendly and are produced under controlled conditions, which
are safe for human beings…”A 2004 headline of a sponsored feature which appeared in The (Indian)Business Standard was: “Asbestos cement used in India is free from all health hazards.” Another piece
which accompanied this feature was headline: “Asbestos substitutes found to have higher risks.”
11
As asbestos industries have collapsed in developed countries, new partnerships and collaborations havebeen formed, led initially by Canadian stakeholders and more recently by East European interests.
12
The various sectors which have a vested interest in the pro-asbestos lobby included: asbestos mining
companies, asbestos-cement companies, asbestos and asbestos-cement trade associations, industrysponsored “unions” and industry-linked “scientists”.

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Kazan-Allen L. Asbestos Policies of Major International Agencies. August 27, 2009.
http://ibasecretariat.org/lka_asb_polic_maj_int_agencies.php
14
Kazan-Allen L. Asbestos Policies of Major International Agencies. August 27, 2009.
http://ibasecretariat.org/lka_asb_polic_maj_int_agencies.php
15
The EU ban on asbestos was enacted by Commission Directive 1999/77/EC;15 as exemption for the useof diaphragms containing chrysotile asbestos was permitted for “existing electrolysis installations until theyreach the end of their service life, or until suitable asbestos-free substitutes become available…” This
derogation was to be reviewed by 1 January 2008.
16
On September 14, 2007 Kartika Liotard, an MEP from the Netherlands, lodged a series of questions with
the European Parliament which highlighted the Commission's lack of consultation, due diligence andtransparency on the asbestos derogation.
Kazan-Allen L. EU Asbestos Derogation. January 8, 2008.
http://ibasecretariat.org/lka_eu_asb_derog_07.php
17
ETUI. The European Commission decides to prolong the use of asbestos in certain sectors. September
22, 2009. http://hesa.etui-rehs.org/uk/newsevents/newsfiche.asp?pk=1282
18
European Commission: Enterprise and Industry Directorate-General. Review of the Derogation on
Chrysotile Asbestos Diaphragms Under Commission Directive 1999/77/EC. July 2007.
19
ETUI. Brazil: major chlorine producer scraps asbestos. September 20, 2009.
http://hesa.etui-rehs.org/uk/newsevents/newsfiche.asp?pk=1280

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