September 2016

Experience Organic 3.0 at the 1st Organic Lifestyle EXPO
November 18-19 at Tokyo International Forum!
IFOAM (International Federation of Organic Agriculture Movements), which supports
organic farming movements throughout the world, declared at the BIOFACH organic
trade fair held in Nuremberg, Germany, in February 2016 the shift to the next phase oforganic development (Organic 3.0). Organic 1.0 refers to the initial phase of themovement launched by our organic pioneers, which lasted from the end of the 19th tothe beginning of the 20th century, followed by Organic 2.0 starting in the 1970s, duringwhich knowledge was codified into standards and popularized, giving rise to a market
that now exceeds US$72 billion a year. The next phase is Organic 3.0, in which we will
aim to break new ground with all those who strive, beyond certification, for sustainability.
Organic Lifestyle EXPO (OLE), which will be held on November 18-19 at Tokyo
International Forum, is one of the first trade fairs to implement Organic 3.0.
OLE is supported by the Japanese Ministry of Agriculture, Forestry and Fisheries.
■ Organic Lifestyle -- pleasant for mind and body
OLE is a trade fair organized on the concept of B2B2C which connects producers anddistributors with consumers and other stakeholders. The exhibits cover a wide range ofproducts and necessities for daily life: Food and beverages, body care, ethical organic
cosmetics, textiles, household goods and much more. Visitors can also learn about theorganic movement and gather information. The organizers and their supporters believethat it is very important to welcome and involve the general public to ensure acontinuous growth of the organic movement and market.
The exhibits are classified according to an original scheme unique to OLE covering manydifferent themes, such as Taste, Nurture, Wear, Care, Heal, Live, Protect and Revive. Asof 15th September 131 booths in the hall have been booked by 80 exhibitors plus coexhibitors. The outdoor space will feature over 50 shopping tents for organic farmers anddistributors. Furthermore, there are 10 booths in the lobby gallery for associations andmedia.

1■ Participation criteria for ensuring appropriateness of exhibits and information
OLE is held at Tokyo International Forum, an easily accessible venue not only forbusiness participants, but also for consumers, who hold the key to the expansion of theorganic market. Since products will also be offered for sale, impartial exhibition criteria
have been established for exhibits in order to ensure a high level of reliability for
exhibition contents.
The exhibition criteria for OLE include Organic JAS certification, authentication ofnatural and organic cosmetics and textiles through various types of certification, such as
Fairtrade, FSC (Forest Stewardship Council), Rainforest, and MSC (MarineStewardship Council), as well as thorough audits by first-, second, and third-party
certification, with the collaboration of experts in each field in line with the concept ofOrganic 3.0, which is set to become a global trend.
There will be information booths providing information regarding the above certification
bodies at the venue, as well as seminars regarding the certification marks currently
circulating in the market, giving both industry players and consumers opportunities todeepen their knowledge about certification.
■ Organizer theme zones focused on native seeds and animal welfare
Theme zones designed by the organizers, with sponsor support from Radish Boya andLawson/Natural Lawson, will feature information and companies from all over Japan
related to seeds and animal welfare which are the cornerstones of organic farming forthe future.
Visitors will have the opportunity to learn about native seeds and animal welfare they
have had little exposure to, and then participate in related events where they will beable to taste the actual products in the kitchen studio.
Further, the ingredients used in the boxed lunches sold at the venue include ones
produced based on the concepts presented in the theme zones.

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■ Many seminars and stage programs including overseas organic market trends from
Organic 3.0, cooking shows (with food and beverage tastings), fashion shows, chair yoga
classes, and much more
The OLE seminars and stage programs will commence with a keynote session titled“Organic 3.0.” Mostly business-related events will be held on the 18th and in addition
many events for consumers on the 19th.
OLE events featuring immediately applicable content, including various panel
discussions such as “Latest Trends among Organic Retailers” featuring panelists fromNatural Lawson, AEON, Life and others. Current activities and trends for natural andorganic cosmetics will also be presented, among them a seminar titled “Domestic
ingredients and support for local farmers”.
, “Food procurement standards for the Olympics and Paralympics,” “Creating Distinctive
Local & Organic Sales Areas,” and “Organic: What to Know About Certification Systems
and the Basics of Labeling.”* Titles are translated from Japanese and subject to changes.
Concurrent with OLE the venue will also host the “Kids’ Award—My Food PaintingContest” based on food and environment themes. This event connects with OLE forincreasing awareness and interest among the young generation.
“Organic 3.0 | for truly sustainable farming & consumption,” a booklet translated under
the supervision of IFOAM Japan will also be available at the venue.
The next Organic Lifestyle EXPO will be held on July 26-27 (Sat/Sun) 2017with more space in two halls. Exhibitor recruitment has already started.
01.09.20163