BATANGAS HERITAGE CENTER’S MULTIDISCIPLINARYRESEARCH PROGRAM FOR SUSTAINABLE DEVELOPMENT OF
MATAASNAKAHOY, BATANGAS:A LEARNING RESOURCE CENTER’S INITIATIVETOWARDS TOURISM ENHANCEMENTAND CULTURAL PRESERVATION

LIONEL E. BUENAFLOR, PhD
Batangas Heritage Center
University of Batangas

Dr. Lionel E. Buenaflor Head BatangasHeritage Center

INTRODUCTIONUB LEARNING RESOURCE CENTER ORGANIZATIONAL STRUCTURE
Dr. Hernando B. PerezPresident

Dr. AbegayleMachelle P. ChuaVice President for Academic Affairs

Mr. Frank A. Miranda

Director – Learning Resource CenterMrs. Amelita A. Casala
Chief Librarian

Dr. Lionel E. Buenaflor

Head – Batangas Heritage Center

Atty. Jose O. Casas
Writer-Consultant

Mr. Angelito T. Masarap
Museum Curator/Archivist

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

Dr. Aurora M. Babasa
Writer-Consultant

Mr. Henri B. Songcuya
Program Development
Coordinator

INTRODUCTION“PaglingonsaLumipas:IsangSulyapsaPamumuhayngmga Batangueño Noon”
An Exhibit of Batangueño Antique Collections

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

INTRODUCTION“Pananampalataya”
A Photo Exhibit of the Colonial Churches in Batangas

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

INTRODUCTION
Research Activity for
Anting-anting Sa Batangas

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

INTRODUCTION“Anting-antingsaMakabagongPanahon”
Dr. Abelardo B. Perez Memorial Lecture

Dr. Lionel E. Buenaflor
Head
Batangas Heritage Center

INTRODUCTION
Publications of the Batangas Heritage Center
LEGACY BOOK SERIES 2

Legacy of Faith

JOSE ANTONIO O. CASAS

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

INTRODUCTION
Books for Publication

Dr. Lionel E. Buenaflor
HeadBatangas Heritage CenterINTRODUCTION
Books for Publication

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

INTRODUCTION
Paving the way for the creation of the Batangas Historical Society
Lecture on Research Writing for UB Faculty and Students

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

Pilgrimage TourWith the Faculty of the University of Asia and the PacificDr. Lionel E. Buenaflor
Head
Batangas Heritage CenterTaal Heritage TourWith the Faculty and Students of UB College of Allied Medical Sciences

Dr. Lionel E. Buenaflor
Head
Batangas Heritage Center

San Juan Heritage TourWith the Students of the Oblates of St. Joseph Schools SystemDr. Lionel E. Buenaflor
Head
Batangas Heritage Center

The Comprehensive Research Program for Sustainable
Development of Mataasnakahoy, Batangas

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

Signing of the Memorandum of Agreement between
University of Batangas and the Municipality of Mataasnakahoy

Dr. Lionel E. Buenaflor
Head
Batangas Heritage CenterObjectives
1. To develop a more extensive tourism programsfor the Municipality of Mataasnakahoy
2. To develop a national model for tourism
development;
3. To analyze the present skills and knowledge ofthe people of Mataasnakahoy and empower thelocal populace in managing their own tourism
activities while creating methods forenvironmental protection; and4. To provide technical support for Mataasnakahoy
towards the realization of its full potential intourism industry.

Dr. Lionel E. Buenaflor
Head
Batangas Heritage Center••••

To develop a promotional campaign plan
To organize livelihood and well-being
workshops, trainings, and seminars
To design an environmental awareness andprotection programs
To organize research trainings

Dr. Lionel E. Buenaflor
Head
Batangas Heritage Center

Different Clusters for the Project:
1. Cluster for Philosophy, History and Culture
2. Cluster for Ecology and Natural Resources
Management
3. Cluster for Research on Socio-Economics
4. Cluster for Environmental Sustainability
5. Cluster for Tourism Development andSustainability
6. Cluster for Business Training andDevelopment
7. Cluster for Human Resource Managementand Organizational Development

Dr. Lionel E. Buenaflor
Head
Batangas Heritage Center

Three Phases of the Project:
Phase I: Historical, Cultural, and Natural Resources
MappingPhase 2: Designing Tourism Programs for the Different
Sites in Mataasnakahoy

Phase 3: Organization of Activities for Conventions andConferences about Mataasnakahoy Tourism
Programs

Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

Expected Output for the Complete Project
1. Promotional Campaign Plan for the Municipality ofMataasnakahoy
2. Technical Assistance on Organizing Events andEntrepreneural Trainings for the Promotion ofMataasnakahoy and Its Tourism Industry
3. Establishment of a Municipal Museum and CulturalCenter
4. Plans for Designing Promotional Materials/Collateral
5. Training and Establishment of Mataasnakahoy
Historical Society and Mataasnakahoy Ecology Society
Dr. Lionel E. Buenaflor
HeadBatangas Heritage Center

The Mataasnakahoy Historical and Ecological Society

Dr. Lionel E. BuenaflorHead
Batangas Heritage Center

THANK YOU AND GOOD DAY

Dr. Lionel E. Buenaflor
Head
Batangas Heritage Center