FOR IMMEDIATE RELEASE

Sekonic Announces Upgrade to its Data Transfer Software
Total exposure accuracy now available for photographers and videographers
Tokyo, Japan (June 4, 2012) – Sekonic announces today a free downloadable upgrade(http://www.sekonic.com/Support/Downloads/DTSSoftwareforMACandWindows.aspx) to its
Data Transfer Software (DTS) allowing for automated DSLR and Digital Video Camera
meter calibration. Sekonic’s new DTS Version 3.0 Beta enables the measuring of the dynamic
range of a DSLR or Digital Video Camera and calibrating a photographer or videographer’s
Sekonic L-758D/DR DigitalMaster and L-758Cine DigitalMaster meter to that specific data.
Using the automated process requires recording images of one of Sekonic’s Exposure Profile
Targets or one of X-Rite’s ColorChecker® series targets, available as a separate purchase.
Once recorded, the processed TIFF or JPEG image files are imported into Sekonic’s DTS
software for processing and mapping. The DTS system also allows users to manually enter
data obtained from shooting other industry-standard targets to create a profile.
After processing, a USB cable is used to transfer the data to one of the Sekonic L-758 meters.
Up to three camera profiles can be stored in the meter. Any number of profiles can be storedwith the software. Once loaded, the Sekonic L-758 DigitalMaster meters make incident andreflected-light (spot reading) that are precisely tuned to the dynamic range of the profiled
camera.
New Features of Sekonic’s Data Transfer Software Version 3.0 Beta include:• +/- 10 Step Dynamic Range Measurement• Time input in Frames per Second and Shutter Angle as well as Shutter Speed• Compatible with Sekonic and X-Rite ColorChecker targets• Manual Dynamic Range input for importing data from industry standard targets• Update feature for the latest light meter firmware and Data Transfer Software• Custom setting edit to transfer the setting to light meter“Knowing the dynamic range of a digital camera or digital video camera is fundamental tocontrolling light to make the best possible exposures and record better images,” said
Meishi Tsuya, Sekonic General Manager. “With Sekonic Data Transfer Software, Exposure
Profile Targets and the L-758 series of light meters, photographers and videographers caneasily profile their digital cameras and lens combinations allowing them to make exposure
decisions that are more precise and predictable than ever before.”
About the Sekonic L-758DR DigitalMaster
The L-758DR DigitalMaster has become the industry standard for photographic lightmeasurement. Its Incident dome extends for exposure reading and retracts for measuring lightsources to set ratios. The 1-degree spot meter enables measuring scene brightness and subject
reflection for precise exposure control. Measurements can be made of ambient, flash or a
combination of both incident and reflected light readings with +/- 0.1 EV repeatability.
A large, illuminated LCD panel indicates all functions and measurements. A viewfinder
readout enables full operation while spot metering. Memory function and 14 custom settings
allow users to tailor its operation to their particular needs. Built-in radio transmitter enables

wireless triggering of PocketWizard brand transceivers and select studio flashes with
PocketWizard receivers built in.
To see how using the Sekonic L-758DR Light Meter and Sekonic Exposure Target plus Free
Data Transfer Software can profile a digital camera and lens combination for total exposure
accuracy, watch Sekonic’s YouTube video to see how it's done or visit the Video section on
the Sekonic website: www.Sekonic.com .
About the Sekonic L-758Cine DigitalMaster
The Sekonic L-758Cine DigitalMaster is the ultimate light-measuring tool forcinematographers and videographers as well as digital still shooters. Offering the mostextensive range of fps (frames-per-second), cine shutter speeds, and shutter angle settings, itmeets and exceeds the demands of Professional Cinematographers and Professional Still
Photographers.
The new application for both Windows and Mac OS can be downloaded for free from theSekonic website:
http://www.sekonic.com/Support/Downloads/DTSSoftwareforMACandWindows.aspx.

To learn more about the history of Sekonic or their extensive line of professional lightmeasuring instruments, visit them at www.sekonic.com