Lorenzo Gassperini Senior Inteernational Sales & Marketing Manager
Lorenzo.Gasperini@sekonic.cco.jp | W: 862.2099.1918 | C: 973.9970.4364|F: 862.2209.1919

Cheng Seng Tra
rading Coo., Appoiinted SEK
KONIC E
Exclusivee distribu
utorTokyo, Ja
apan – Decem
mber 12, 201
13 – Sekonicc Corporationn Light Meterr Photo Produ
ucts
Division, announced tooday the appo
ointment of Cheng
C
Seng as the exclussive sales annd marketingg distributor foorght meters inn Taiwan, Maainland Chinaa, Hong Kong and Macauu. Cheng Seeng was founnded in Taipeei,
Sekonic lig
Taiwan ba
ack in 1959, as CHENG
G SENG TRAADING CO., LTD., and has been inn business foor over half acentury. The founder, Mr. Chi-Min Chiu, devotted much of his career ddeveloping th
he profession
nal photo anndbusiness. W
With his team he introduce
ed world-fam
mous photogrraphic brandss from Japann,darkroom equipment bnd America in
nto the Taiwa
an market. TThe companyy has successfully built a good reputation within thheEurope, anTaiwaneseemarkett.
1, and was succeeded by Ms. Mich
helle Chen, his grandda
aughter-in-law
w.
Mr. Chi-Min Chiu, retiired in 1981
President Chen, follo
owing Mr C
Chiu’s princip
ples of “Inttegrity, Sincerity, and SustainableS
Managemennt“ reconstru
ucted the company organ
nization, set long-term coorporate stra
ategies and goals,
gexpannded businesss
territories, and venture
ed into the video and film
m markets. Cheng Seng hhas been gro
owing steadily ever sincee.
Mr. David Ch
hiu, took over the role ass Managing D
Director, andd increased tthe companyy’s capital haas
In 1984, M
and expan
nded from coonsumer pho
oto/darkroom
m products too professiona
al lighting for video/ broa
adcasting an
ndfilm industries. Mr. Davvid Chiu stated during a recent intervview that “Ouur efforts andd professiona
al services arre
recognizedandprofe
dbycu
ustomers
essionals
frommanydiffereentPROindustries..”During reccent years, thhe profession
nal markets havehgrown aalong with thee liberalizatio
on of cable T
TV markets. InIline with th
he developme
ent of APRO
OC (Asia Pacific Region O
Operation Ceenter), Cheng
g Seng has b
been importinng
professional equipmen
nt for Film, TV,T Broadca
asting, and D
Digital imagiing productss to serve cu
ustomers anndincrease bbrands awareeness. In 200
05, Beijing Cheng
CSeng Trading Co.., Ltd., brancch office in B
Beijing, Chinaa,
was set uup and togetther with forreign manufa
acturers/ supppliers; theyy have particcipated in exxhibitions anndseminars in providing exceptionaleccustomer servvices.
With the appointment
aof exclusive
e distributor ffor Sekonic light meters through Che
eng Seng Trrading and itts
sister company HWA YYAO Tradingg, SEKONIC Corporation is confident that their preemiere line oof professiona
alnd awarenesss recognizeedlight meters will receivve the levell of sales exxpertise, cusstomer service and bran
asperini (Sennior International Sales & Marketing Manager) sttated during the signing oofworldwide.. Lorenzo Ga
the distribu
utor agreemeent “ After ca
areful consid
deration we appointedaChheng Seng b
because theirr team is filleedwith the paassion, produ
uct knowledg
ge and an excceptional cusstomer servicce reputation” Toshiya Eg
guchi (SekonicGeneral MManager), folllowed Mr. Gasperini’s sta
atement by sayings“We area very eag
ger to get things started inMainland China
Cand TTaiwan as sooon as possible to capture the business opportunnities. We lo
ook forward tot
assisting Cheng Seng
g with educcational sem
minars, workkshops and training to help accele
erate productknowledge
e in the markeet”
Cheng Senng will start rrepresenting the Sekonic brand as of January 1st 2014
2and willl offer the coomplete line oofLight Meteers, Color Meeters, Industriial Meters annd Accessoriees. All markeeting, sales, sservice and ssupport will bbehandled byy the approprriate territoryy offices but m
managed by the Cheng Seng
SHead Q
Quarters in Ta
aipei, Taiwann.

SEKONIC COR
RPORATION 7‐24‐‐14, Oizumi‐Gaku
uen‐Cho, Nerima‐Ku, Tokyo 178‐86686 Japan email: iinfo@sekonic.com
mPhonee: +81‐3‐3978‐23335 Fax: +81‐3‐3978‐5229 www.sekonic.com