Bringing together hopes and ideas with technologies
to create a future beyond imagining

January 29, 2024
Canon Marketing Japan Inc.

Canon Marketing Japan Establishes Specialized Organization for R&B to Take a FutureOriented Approach to Address Solutions to Social Issues.
CVC Fund of 10 Billion Yen Also Launched for Accelerating Open Innovation.
Canon Marketing Japan Inc. (President: Masachika Adachi, "Canon MJ") announces that it has established a
specialized organization for Research and Business Development (R&B) that will take a future-oriented approachas it strives to create new businesses to solve social issues. The organization will strive to create new value throughcollaborative creation with startups, academic institutions, and government entities. In addition, it established“Canon Marketing Japan MIRAI Fund”. It is a corporate venture capital fund ("CVC fund") aimed at accelerating
open innovation with startups holding cutting-edge technologies and business ideas. The fund size is 10 billion yen.

An overall picture of R&B（Research＆Business Development）

The Canon MJ Group has been responding to the changing demands of society and customers and cultivating newmarkets. Meanwhile, social issues are becoming increasingly complicated and serious. To develop a sustainablesociety, it is necessary to constantly look to the future and create new value that is free from existing frameworks.
In these circumstances, the Canon MJ Group has declared itself as a MIRAI Marketing Company, a company thatcreates the future using the power of marketing to realize a sustainable society. It has also established its Purpose:
Bringing together hopes and ideas with technologies to create a future beyond imagining.1
In a practical move towards its Purpose, Canon MJ has established the R&B Promotion Center as a specializedorganization fulfilling R&B functions that will take a future-oriented approach as it strives to create new businesses
to solve social issues. It will push ahead with open innovation on a worldwide scale together with startups, academic
institutions and the government entities that share the objectives, aiming to create new businesses.
As part of the R&B initiative, Canon MJ has established “Canon Marketing Japan MIRAI Fund”. It is a CVC fundof 10 billion yen aimed at accelerating open innovation with startups that possess cutting-edge technologies andbusiness ideas. It will invest in the two areas of well-being and business transformation.
1. See the January 29, 2024, news release, Canon Marketing Japan Group Establishes Purpose as MIRAI Marketing Company.

1◼ Major R&B Functions
The R&B initiative will search for new areas of business based on social issues that are not an extension of Canon
MJ's existing business centered on the Canon products business and the IT solutions business. In parallel, it willconnect with the existing businesses from the perspectives of business compatibility and use of resources in thehope that this will lead to the expansion of these businesses.
It will continue to create new businesses that will lead to solutions to social issues, taking a future-oriented
approach to create future markets and optimize the Canon MJ Group's business portfolio.
The Research function will establish a worldwide network of open innovation through efforts involving a wide
variety of stakeholders, such as collaborations with startups, academic institutions, and government entities. In doing
this, it will search for technologies and ideas based on which new businesses will be created. The Business
Development function will seek to create businesses leveraging the assets that the Canon MJ Group has cultivated,
including its strengths in imaging and information technologies, its customer base, and the skill of its personnel, as
well as its network for open innovation. These two functions will be performed in an integrated manner to strengthen
the business creation function.
◼ About Canon Marketing Japan MIRAI Fund
Canon Marketing Japan MIRAI Fund has been established to accelerate open innovation together with startups
that possess cutting-edge technologies and business ideas.

Domains for investment
Based on the concept of addressing social issues that are predicable in the future without being confined to the Canon
Marketing Japan Group's existing businesses, it will invest in the two areas of well-being and business transformation.

(1) In the domain of Well-Being, it will understand problems and issues from the points of view of the individuals
that make up society with the goal of helping create a reassuring and healthy living environment.
(2) In the domain of Business Transformation, it will search for innovative technologies and business models fromthe perspectives of business operators, local governments and research institutions supporting industries aiming tohelp ensure sustainable economic activity.
2Overview of the fundRegistered name

Canon Marketing Japan MIRAI Fund L. P.

Fund term

10 years from January 29, 2024 (planned)

Investment targets

Domestic and overseas startups at all stages, with a focus on early andmiddle

Fund size

10 billion yen (planned)

Operator

Global Brain Corporation

Overview of Global Brain
Established

January 14, 1998

Location

10-11 Sakuragaoka-cho, Shibuya-ku, Tokyo

Representative

Yasuhiko Yurimoto, CEO

Description of businessVenture capital business

WebsiteR&B

https://canon.jp/corporate/en/rb

Canon Marketing Japan MIRAI Fund https://canon.jp/corporate/en/rb/mirai-fund

Inquiries
For media inquiries+81-3-6719-9093 (direct dial)

For inquiries from the general public

https://forum1.canon.jp/public/application/add/9858

3(Inquiry form)