CFTV INTERVIEW

CRYSTAL FERREIRA
Channel Chief & Global Head ofB2B Channel and Alliances forLogitech

Logitech Relaunches Partner Program, Offers
Full B2B Portfolio.
As we step into 2024, Logitech is thrilled to introduce ourrevamped partner program and innovative solutions tailored
for the channel community. Crystal Ferreira, our Global
Head of B2B Channels & Alliances, shares insights into
our channel-first approach, highlighting how it streamlines
collaboration for our valued partners and global customers,
making the Logitech experience even more seamless.
Despite efforts by companies to lure employees
back to the off ice, fl exible work options havebecome a necessary component for maintaining
staff continuity. Forward-thinking channel
partners are playing a pivotal role in assisting
their clients in adapting to this modernization ofwork, offering products and services that alignwith the needs of both employers and employees

Crystal Ferreira is Channel Chief& Global Head of B2B Channeland Alliance for Logitech. She
is responsible for establishing
Logitech’s B2B Channel strategyand developing and maintaining
partnerships with distributors, system
integrators, value-added resellers andecosystem alliances that collectivelyprovide uniﬁed communications,digital transformation and personal
workspace solutions to business andinstitutional customers.

This is not a simple proposition for companies
as they look to evolve their workspace setups
so employees can work, create, and collaborate
effectively from anywhere. Logitech’s B2B
collaboration and personal workspacesolutions, coupled with the Partner Connect
program, have undergone significant evolution
to empower our partners to thrive in this everchanging environment.
“Hybrid work is the new normal across NorthAmerica,” said Crystal Ferreira, “It is inevitablethat one or more meeting participants will beremote. Our philosophy of inclusive innovationmeans we design tools to meet the needs of awide range of users, ensuring they can be seen
and heard in a meeting regardless of where
they sit. Companies that lack the capabilities toprovide equitable meeting spaces are losing out
on the ability to foster growth and inclusion fordiverse and geographically dispersed employees.
“The trend of work modernization is very
favorable to us and our partners based upon ourmarket position in the cloud, personal workspace,and video collaboration space,” Ferreiracontinued. “You have to completely reimagine
workspace setups, which were once limited
to pretty generic off ice and cubicle design, tooptimize for the new flex working model. Today,

Sponsored by

CFTV INTERVIEW
companies may find their office footprint has shrunk
but still need to accommodate spaces of varying
sizes and setups to meet differing collaboration
or work needs. They may consider incorporating
sustainable and responsibly sourced materials orexplore ‘hot desking reservations’ to guarantee
available desks when remote workers are on-site.
Some individuals will work remotely on a fulltime basis, some will alternate between remote andin-office arrangements, and others will maintaina consistent full-time presence within the office.
All the workspace components, such as mice,
keyboards, docks, webcams, and lighting, will need
to be available for employees, regardless of where
they work. While accommodating these different
workspaces may seem challenging, Logitech has
simplifi ed the process, being a single solutions
provider with tools built for all work environments
and all working styles.”To that end, Logitech has introduced new
innovations, such as improved webcams and AIenabled headsets that enhance noise suppression
on both sides of the conversation.
Our groundbreaking innovation encompasses
two new product launches for our Team huddle
workspace and room workspace solution,” Ferriera
explained. “We’ve introduced a 315-degree
immersive camera that allows individuals to beindividually framed. Remote participants enjoya natural, immersive interaction, as if they weresitting directly across the table from each person.
It’s a transformative experience that you have toSponsored bywitness to fully appreciate.” The feature is backward
compatible with all of Logitech’s Rally Bar and Mini
Rally Bar cameras.
Logitech’s new partner program has harmonized
its video conferencing, personal workspace,and deal registration program to accommodate
business-to-business sales more effectively. The
improved program also eliminates conventional“tiers” in favor of “tracks” that enable partners tosecure higher profits by focusing on solutions thatbest meet the needs of their customer base.
“If you understand the importance of SMB
companies to the overall North American economic
engine, you understand that small business inaggregate is actually big business,” said Ferreira.
“Our new tools, new structures, and otherresources are dedicated to meeting the needs ofour partners because we want them to grow andlead with Logitech. Our solutions lend themselves
to mass distribution. They’re simple, elegant,thoughtful, scalable, and have less technicalcomplexity. If a partner historically has only soldaudio communications and wants to get into video,
Logitech is the natural answer, and our solutions
support the breadth of the needs of SMBs throughGlobal Enterprise customers.
In collaboration with our partners, we aim toshape the future by dismantling the confines of‘traditional.’ Our goal is to enable and empowercompanies, their people, and workspaces tobroaden the horizons of hybrid, remote, and inoffice work capabilities.