Sponsor and Partnership
Opportunities
Tuggeranong Valley Rugby Union
Football Club
2021

Partner with the premier
Rugby club in Australia, theTuggeranong Vikings andexpose your brand and yourstory to the dedicated andpassionate ACT Rugby
community. Play your part insupporting grass roots Rugbyfor current and future
Vikings.

The Competition
The John I Dent Cup is the ACT’s premier local competition.
Administered by Brumbies Rugby and contested by six teams, theJohn I Dent Cup features six divisions – 1st Grade, 2nd Grade,Colts (U20s), Women’s, 3rd Grade and 4th Grade. The Vikings
have a team in every division of this competition. The competition
generally spans across fourteen rounds, with the Vikings hosting
seven to eight home fixtures. Following the regular season, there
are three rounds of finals – all of which are held at Viking Park.
Games are live streamed on Facebook and covered on the localnews.

The Club, Vikings Rugby
Founded in 1973, the Tuggeranong Valley Rugby Union Football
Club (TVRUFC) emerged from the efforts of a few like-minded
individuals with one thing in common – a passion for Rugby Union.
Since our inception, the Tuggeranong Vikings have made aprominent footprint in the Tuggeranong Valley, the ACT, nationallyand internationally – often compared as the benchmark of Club
Rugby in Australia.

Why Partner with the Vikings?
The Vikings have a proud history with a loyal and passionate
group of supporters. Our organization holds itself to a highstandard of professionalism, led by a dynamic Committee,
esteemed coaching, development and administration staff, highly
qualified volunteer support staff and a diverse roster of players.
The Vikings Are:A Successful ClubIn the past decade, the Vikings have been awarded the John I
Dent Club Championship, awarded to the most successful Club
across all Grades in the ACT Rugby Competition, 8 times of thepast 10.
In 2020 the Vikings featured 5 of 6 Grades in the Finals series.
The Vikings 1st Grade side has featured in 10 of the last 12 Grand
Finals, and have also finished as Minor Premiers 4 times in thelast 5 years.
Over one hundred and forty Vikings players have represented theACT (at various Brumbies levels) – over fifty of those players havegone on to represent their country.
At the 2020 Macdougall Medal Ceremony, the John I Dent Cup
competition awards night, Vikings players Isaac Henry and Zali
Waihape-Andrews were awarded the Macdougall Medal andLouise Ferris medal for best male and female player in thecompetition.

An Inclusive ClubThe Vikings welcome players from all cultural and ethnic
backgrounds and feature a Women’s team, an U20s team, up tofive senior Men’s teams, a strong Junior Club for both boys andgirls and a program called the Modified Rugby Program forchildren with learning and perceptual difficulties. We have a broad
spectrum of players from the elite down to the social battler.
In 2020 the Vikings continued their Reconciliation Action Plan tosupport current and future Indigenous players.

A Social ClubThe Vikings have a strong family atmosphere, providing
entertainment for our junior and senior supporters through stateof-the-art facilities for all fans to enjoy their game day experience,
which include our Red Army bunker on the sideline of Viking Parkand a Sports Bar for after match festivities.
Annually, the Vikings host a Ladies Day, Charity Day, Sponsors
Day, Sportsman’s Luncheon and Old Boys Day, which all of oursponsors and partners are invited too.

Committed to Grass Roots Rugby
The Vikings are committed to the development of its players. In
2020, we introduced the Generation Red program, in collaboration
with our Junior club. Gen Red provides elite coaching support,training, and development opportunities to our U18-U16 boys andgirls. The program assists in our development and retention ofVikings senior players.

How Can We Help You Grow Your Brand?
We have several platforms that will assist in promoting yourbusiness, your message and your story.
Start with our strong Online Presence:•4,747 Facebook Likes•

4,921 Facebook Followers•

Avg 4,500 Facebook Live Video viewers per game•Avg Facebook Reach of 14,000 per month; Avg Facebook
Engagement of 22,000 per month•

2,005 Instagram Followers•

707 e-News Subscribers•

Avg 6,000 website views per month

On-Field Presence
The Vikings are fortunate to call Viking Park in Erindale home.
Viking Park provides your brand maximum exposure not just athome games but to all who frequent the facility and adjacent
Licensed Club on a regular basis. The Vikings are renowned fortheir attacking Rugby, ability to score tries and win games – youhave the opportunity to brand yourself on the players and thegame with a variety of options.
Off-Field Presence
The Tuggeranong Vikings have the backing of the award-winning
Vikings Group of Licenced Clubs. An investment in Vikings Rugby
offers your business exposure across four unique locations,advertising your brand through a range of opportunities at theLicenced Group of Clubs. Other options include brand placementat our various networking events, digital media and merchandise.
As you can see, by partnering with the Vikings, we can offer you aunique opportunity to expose your business to a wide variety ofconsumers.

Our Sponsors and Partners
receive benefits that deliver
more than just visibility. We
add creativity throughcustom designed sponsor
packages to prioritise
meaningful and relevant
engagement connecting you
with our broad audience,
which in turn broadens
yours. There are five tiers ofsponsorship, detailed in thefollowing pages.

Inclusions
This is our highest and most exclusive level of Sponsorship. Marvel at the benefits of a Platinum partnership
through prominent brand and product placement on and off field and become what is essentially our 24 th man.
Digital Brand Exposure
Merchandise Brand Exposure••••

Leading logo placement on every Grade’s
playing jersey.
Logo placement on other Club Playing Attire.
Logo placement on Club off-field apparel andmerchandise.
Logo on the back of 1st Grade playing jersey.

•••

Game Day Brand Exposure
••
•

•
•

Two, 4m Fence signs on perimeter of Viking
Park.
One, standing sign located on top of hill at
Southern End of Viking Park.
Multiple acknowledgments as a Platinum
Sponsor at Home Games via groundannouncement.
Logo featured in all ACTRU ‘Stampede’publications.
Grandstand fascia signage.

Vikings Rugby Events••

Up to 10 invites to all Vikings Rugby events.
1 x Invite to Annual Sponsors Trip••

Acknowledgement as a Platinum sponsor inteam announcements via Vikings Rugby
social media.
Acknowledgement as Platinum Sponsor onVikings Rugby social media, e-news, website.
Opportunity to distribute digital content,products, services, sales or specials via
Vikings Rugby social media, e-news, website.
Logo placement on Vikings Rugby website,
linked to your website.
Logo on Rugby TV at Vikings Group of Clubs.

Print Brand Exposure•••Leading logo placement on official Vikings
Rugby letterhead.
Logo on Media wall on Viking Parkchangerooms and Vikings Rugby events.
Prominent logo placement on backlit signs at
Vikings Erindale Club.

Vikings Rugby Apparel••

Provision of Vikings Rugby polos, sponsor
jackets, training and playing kit.
One framed Vikings playing jersey.

Inclusions
This is our second tier of Sponsorship. As a Gold Partner you are including in our networking functions, branding atgames and presented exposure on official Vikings apparel.
Merchandise Brand Exposure•••

Leading logo placement on one Grade’splaying jerseys.
Logo placement on other Club Playing Attire.
Logo on the back of 1st Grade playing jersey.

Game Day Brand Exposure•••

Two, 4m Fence signs on perimeter of Viking
Park.
Multiple acknowledgments as a Gold
Sponsor at Home Games via groundannouncement.
Logo featured in all ACTRU ‘Stampede’
publications.

Vikings Rugby Events•

Up to Four invites to all Vikings Rugby events– Ladies Day, Sportsman’s Luncheon,Sponsors Day.

Digital Brand Exposure••••

Acknowledgement as Gold Sponsor onVikings Rugby social media and e-news.
Opportunity to distribute digital content via
Vikings Rugby social media and e-news.
Logo placement on Vikings Rugby website
linked to your website.
Logo on Rugby TV at Vikings Group of Clubs.

Print Brand Exposure••

Leading logo placement on official Vikings
Rugby letterhead.
Prominent logo placement on backlit signs
at Vikings Erindale Club.

Vikings Rugby Apparel•

Provision of Vikings Rugby polos, sponsor
jackets and training kit.

Inclusions
This is our third tier of sponsorship. As a Silver Partner you are included in our networking functions and branding atthe games.
Merchandise Brand Exposure••

Logo placement on Lower Grade or ViQueens
playing jerseys.
Logo on the back of 1st Grade playing jersey.

Game Day Brand Exposure••

One, 4m Fence sign on perimeter of Viking
Park.
Logo featured in all ACTRU ‘Stampede’
publications.

Vikings Rugby Events•

Two invites to all Vikings Rugby events –Ladies Day, Sportsman’s Luncheon, Sponsors
Day.

Digital Brand Exposure•••

Acknowledgement as Silver Sponsor onVikings Rugby e-news.
Logo placement on Vikings Rugby website
linked to your website.
Logo on Rugby TV at Vikings Group of Clubs.

Print Brand Exposure•Prominent logo placement on backlit signs
at Vikings Erindale Club.

Vikings Rugby Apparel•

Provision of one Vikings Rugby polo &sponsor jacket.

Inclusions
This can be included as part of a larger package or as a standalone investment. A jersey partner receives
maximum on-field exposure, with your brand prominently placed on the back of an elite player’s jersey.
Merchandise Brand Exposure•Logo on the back of 1st Grade playing jersey*.

*Jersey number is randomly allocated prior toseason commencing.
Game Day Brand Exposure•

Logo featured in all ACTRU ‘Stampede’publications.

Vikings Rugby Events••

One invite to Vikings Rugby Ladies Day andSponsors Day.
Opportunity to purchase discounted tickets
to Vikings Rugby networking events, such as
Sponsors Day, Sportsman’s Luncheon andLadies Day.

Digital Brand Exposure•

Logo placement on Vikings Rugby website
linked to your website.

Print Brand Exposure•

Prominent logo placement on backlit signs
at Vikings Erindale Club.

Vikings Rugby Apparel•Provision of one Vikings Rugby poloInclusions
This can be included as part of a larger package or as a standalone investment. This is an introductory level ofpartnership, providing your business maximum exposure by helping a player get on the field by assisting with
their registration fees.

Game Day Brand Exposure•

Company name featured in all ACTRU‘Stampede’ publications.

Vikings Rugby Events••

One invite to Vikings Rugby Sponsors Day.
Opportunity to purchase discounted tickets
to Vikings Rugby networking events, such asSponsors Day, Sportsman’s Luncheon andLadies Day.

Additional Player Sponsors•

Discount on sponsoring multiple players.

Digital Brand Exposure••Company name next to Player photo on
Vikings Rugby website, with link to yourwebsite.
Logo on Rugby TV at Vikings Group of Clubs.

Print Brand Exposure•

Company name next to Player photo on
Player Sponsor board next to Canteen at
Viking Park.

Vikings Rugby Apparel•

Provision of one Vikings Rugby polo

Vikings Rugby Tours
Vikings Rugby have a proud history of domestic and international Rugby tours. Through our unique Rugby tours,
which occur biennially during our preseason, our players and support staff participate in training camps, matches
and immerse themselves in foreign customs and cultures. In 2020, the Vikings travelled to Fiji, with sponsors
branded on the exclusive tour kit, digital media and several even joined us as a Tourist.

Generation Red
The Vikings have a strong affiliation with the Junior Vikings Rugby Union Club. Many of our senior players, past andpresent, have progressed through our Junior Vikings pathway to become regular 1st Graders, Brumbies andWallabies. Hence, we established our ‘Generation Red’ program in 2020, to support the development of our Junior
Vikings and keep them actively involved in the Senior Club. Show your support for grassroots Rugby and include
either a contribution to Generation Red in your sponsorship or Player Sponsor one of our talented Gen Red players.
Perks include social media acknowledgment, field signage and invites to social events.

Modified Rugby Program (MRP)
An incredible opportunity to make Rugby an inclusive sport for all Australian’s. The MRP is a world first, touch-onlyversion of Rugby that caters for children with learning and perceptual difficulties. Your investment into thisprogram will assist in paying for the participants registration, PlayerMentor training, apparel for the participantsand equipment for the program. Take this opportunity and have your brand associated with a very special program.

Plus, much more.

Be Viking Proud.
For many of our players, support staff and fans, the Tuggeranong
Valley Rugby Union Club is more than just a Rugby Club. For us,
playing for the Vikings is a way of life – Vikings is a home awayfrom home, a family everyone can belong to, an organization thatradiates passion for Rugby as much as the players who take thefield. When you partner with the Vikings, we see your investment
as more than just your time and money. We see a partner thatwants the most out of their experience and the most for theplayers they are prepared to support. And you will be a Viking.
And you will be proud.

Sponsorship Enquiries
Ryne Bowden
Rugby Administration Manager(02) 6209 5514
0432 144 274
ryne.bowden@vikings.com.au

Brendan Allardyce
TVRUFC President
0417 243 110
brendan.allardyce@y7mail.com

Official Website
vikingsrugby.com.au