ANNUALREPORT

2022-2023
Beyond the Border,
Create the Future.

Message

We will continue to develop each activity
to realize our vision
Cross Fields Annual Report 2022-2023 / Message / Vision & Mission

Founder and CEO

Daichi Konuma

FY2022 was a year in which new developments were steadily
made in each of our activity areas toward the realization of our
Vision/Mission. Thanks to the efforts and cooperation of many
who have supported us, the seeds that were sown have sprouted and are now beginning to bear fruit.
As the situation of Covid-19 is settling down, numbers of
on-site and overseas programs have increased rapidly, andliveliness is coming back. I hope that FY2023 will be a year inwhich we can feel this wind at our backs and work together asa team to move forward toward our vision. We truly thank you
for your continuous support.

02

Our Vision
A world where social issues continue toget solved

Our Mission
Increase the number of people whotake ownership toward social issues
Deliver resources to the ﬁelds ofsocial issues and co-create solutions

CO-CREATE

Expand and spreadsolutions more widely
Scale Up/Out

Create a culture in society where people
take ownership toward social issues

Provide resources to the fields of social
issues and creating solutions together
We aim to provide appropriate resources to the fields ofsocial issues and create solutions together withstakeholders who are tackling social issues

We aim to cultivate fundamental culture by providing
opportunities to experience social issues with a wider
range of people

03 Empathy VR Program

Approach to People

04 Co-Create Program

Our Activity Areasand Programs

Increase the number of people
who take ownership towardsocial issues

02 Social Issue Understanding Field Study
Social Business Creating Workshop

Approach to Issues
Deliver resources to the fields
of social issues and co-create
solutions

Cross Fields Annual Report 2022-2023 / Business Areas and Programs

CULTIVATE

01 Corporate Volunteering Program (CVP)
Nurture leaders who make adifference in society
We aim to nurture leaders that take actions to solve social
issues by providing “transformational experiences in thefield of social issues”

EMPOWERPursue solutions
more deeply
Scale Deep03

Program Reports
Cross Fields Annual Report 2022-2023 / Program Reports

04

Cross Fields has been developing various programs under the vision ofcreating “a world where social issues continue to get solved.” Since ourfounding in 2011, we have worked on offering programs that connect
Japanese corporate workers with the fields of social issues.
In addition, we have accelerated our efforts to create a crossing
between the different fields of social issues and produce new value tothe society through approaches such as collaborating withorganizations in the social sector and offering educational programs forhigh school students.
The following pages provide an overview of each program and theresults of activities in FY2022.

EMPOWER

01

Corporate Volunteering Program

Social Issue Understanding Field Study &02 Social Business Creating Workshop

CULTIVATE

03 Empathy VR Program

CO-CREATE

04 Co-Create Program

NEW INITIATIVESGlobal Career Exploration Campus “CROSS BRIDGE”
Cross-Border Initiative
Alumni Projects

05

EMPOWER

01

Corporate Volunteering Program (CVP)
Corporate Volunteering Program

Cross Fields Annual Report 2022-2023 / Corporate Volunteering Program

A program that sends corporate employees todomestic and overseas NPO/NGOs and social
enterprises for several months to a year to solve
social issues utilizing their core business skills.

Accelerating thesolution ofsocial issues

Nurturing future
leaders

Corporations
sending out thevolunteer

Volunteering
period3 to 12 months

NGOs/
SocialEnterprises

Accumulated Data until 2022

06

Number of volunteers

259

Partner corporations

48

Partner organizations

151See more details on the WEB

After Story

CVP Overseas Program

Company

Company

Electric Power Development Co.,Ltd.

Partner

My Dream HomeAs the first CVP overseas program to resume
after Covid-19, an employee of Electric Power
Development Co.,Ltd. was sent to Cambodia as avolunteer. The host organization is a startup
which provides affordable housing to low-income
people through the manufacture and sales of
low-cost and environmentally-friendly housingmaterials. The volunteer worked on projects suchas improving factory facilities.

Triumph Co.

PartnerV-sheshAn employee of Triumph (a Japanese
HR/recruitment consulting firm) who participated in the CVP in India in 2017
became an executive officer of Triumphin 2021, four years later. She reflected onher experience and the impact the program had on her career, commenting, “I
became no longer afraid of failure after
my stay in India.”

Member's voice
CVP in Japan
Company

Sompo Japan Insurance Inc.

Partner

SALASUSU

An employee of Sompo Japan volunteered at
SALASUSU, a non-profit organization based in
Cambodia. While based in Japan, the volunteer
was in charge of sales support and fundraising
operations. The volunteer contributed to theacceleration of SAL ASUSU's business, whichaims to solve issues of poverty by providing life
skill training to those living in rural areas ofCambodia.

Corporate Volunteering
Program Leader

Hirosuke Chiashi

In the fall of 2022, I visited Phnom Penh, Cambodia.
The purpose of the trip was to prepare for the first CVP
after two years of suspension. The heat, the loud voicesof people talking, the sound of cars, the unfamiliar
smell...... all of this made me think, “Ah, I'm finally back.”
On the other hand, the volunteers participating in the
CVP within Japan are also contributing to their hostorganization greatly, expanding the impact of the program as a whole. We will continue to drive our programs
forward without being afraid of overcoming existing
frameworks; such as updating how we can support thevolunteers.

Cross Fields Annual Report 2022-2023 / Corporate Volunteering Program

Case Report

07

EMPOWER

02

Social Issue Understanding Field Study
Social Business Creating Workshop

Cross Fields Annual Report 2022-2023 / Social Issue Understanding Field Study / Social Business Creating Workshop

Social Issue Understanding
Field Study FS
Social Issue Understanding Field Study is a
short-term, intensive program for corporate executives to develop a keen sensitivity to society
and reflect on their vision through “hands-on”
experience of social issues and dialogue withlocal leaders in Japan and abroad.

Social Business Creating
Workshop WS
Social Business Creating Workshop is a programin which corporate employees form teams andwork with social leaders to generate businessideas over a period of two to three months.
Accumulated Data until 2022

Number of projects
Participants
Partner corporations

08

FS

WS

97

50

1,932

753

51

18

Case ReportFS

On-siteAfter Story 留 職 後 のご活 躍Social Innovation Mission in Kenya
SIM (Social Innovation Mission) is a program in which executives from major
Japanese corporations and startups visit the fields of social issues overseas
and explore the future of business. We were able to hold this program in
Kenya this year, for the first time after a three-year suspension due to
Covid-19. (This program was implemented as part of the Ministry of Economy,
Trade and Industry’s program)
more detail on the WEB

FS

OnlineOMRON / Global program in Japan and Indonesia
We coordinated an online field study program for OMRON, as part of its leadership training program for future managers based in offices worldwide. Sixteen
participants from the U.S., Europe, Asia, and other countries took part in the
program and had dialogues with leaders who are working to solve social issues
in Japan and Indonesia. (The entire session was conducted in English.)FS

On-siteWS

Company
Place

Hitachi Systems

Onagawa, Miyagi Prefecture / Japan

Hitachi Systems launched a projectin which its employees move to livein Onagawa, Miyagi Prefecture,aiming to solve social issues at a
local level. As the project leader
was a former participant of ourSocial Business Creating Workshop,
we interviewed her about how theexperiences at the workshop led tothe project.

Member's voice

Sumitomo Corporation / Program in Nishiawakura, Japan
21 next generation leaders from Sumitomo Corporation participated in an
on-site program in Nishiawakura, a village in Okayama Prefecture, Japan. The
participants were stimulated by the dialogues with leaders who are working
on regional revitalization in the areas of forestry and other areas using various
approaches, triggering them to think of their own aspirations.

Unit Leader

Ayako Takuma

Looking back this year, we took on new challenges through trial and error, such as
resuming the Social Innovation Mission(SIM) after the spread of Covid-19. These
challenges are what helped us to grasp an
image of the path towards realizing our
vision. For the coming year, we will continue
to deliver opportunities to nurture individuals who drive change in the organization, sothat more organizations take a step toward
creating a better future for society.

Cross Fields Annual Report 2022-2023 / Social Issue Understanding Field Study / Social Business Creating Workshop

See more details on the WEB

09

CULTIVATE

03

Empathy VR Program
Empathy VR Program

Cross Fields Annual Report 2022-2023 / Empathy VR Program

Empathy VR Program is a program which simulates experiences of fields of social issues inJapan and overseas through VR technology/360-degree images, fostering empathy withthe people involved in social issues as well as
deepening the understanding of the issues.

Accumulated Data in 2022
Corporation

4

Partner corporations
Participants from companies

more
than

4,000

SchoolPartner Schools
Students

10

5
200

See more details on the WEB

Case Report
Developing an e-learning program taken by more than 4,000 employees ofMitsui & Co.
In the program, the participants watched a 360-degree video of a production site in Guatemala, inwhich Mitsui & Co procures basic ingredients from.
Through the content, participants deepened theirunderstanding of social issues inherent in the
supply chain and discussed with their colleagues
about their own department’s efforts to achieve sustainability. Participants commented that the experience felt very real and provided a good opportunity
to think in depth about sustainability.

Under the mission of “Creating a culture in society where people takeownership toward social issues,” in FY2023, we aim to deliver our programs to a cumulative total of 10,000 people. Its program menu is thefollowing:
approx.
1,000 people

E-learning program (using tablets/smartphones)

approx.
100 people

Online workshop (using tablets/smartphones)

approx.
10 people

Face-to-face workshop (using VR goggles)

Member's voice
Creating cases of Empathy VR Programs with schools across Japan, publishing
the teaching materials in the STEAM Library for free use
So far, we have developed 10 digital teaching materials as part of a project commissioned by the Ministry of Economy, Trade and Industry. This fiscal year,
we worked with public junior high and high schools
across Japan to create multiple cases using thematerials we have produced. We were able to confirm its effectiveness in student learning, such as
inquiry-based learning.

Project Manager

Mae Watanabe

Cross Fields Annual Report 2022-2023 / Empathy VR Program

Program Menu

So far, we have been taking various measures
toward our mission of “Creating a culture insociety where people take ownership towardsocial issues.” In the process, we have created cases of usage in schools and developeda sustainability training program for companies. Looking back, I feel that this was a year
in which our efforts have led to good results,
making great progress. We will continue to
strive to move this project forward so that we
can approach as many people as we can!

11

CO-CREATE

04

Co-Create Program
Co-Create Program“Co-Create” is an area in which we aim to provide appropriate resources to the fields of social
issues and create solutions together with stakeholders who are tackling social issues.

Cross Fields Annual Report 2022-2023 / Co-Create Program

Member's voice

New Business Development
Leader

Sayumi Nishikawa

12

It has been about a year since wetook the first step in exploring new
business after deciding to “focus on
solving the issue of social isolationand loneliness.” Throughout the year,
we had numerous conversations withpeople tackling issues of social isolation and loneliness from various positions, across boundaries of nations
and sectors. Recently, Cross Fields
has begun to see the direction it isaiming to take. Now that the Co-Create team has grown, we will continue
our search for concrete solutions
with our partners with whom we haveestablished relationships on thethemes of “connection” and “placesof belonging.”

See more details on the WEB

Focusing on the area of social isolation and lonelinessCorporate Volunteering Program in Africa

In the Co-Create area, which is one of Cross Fields’ new initiatives, we are exploring
the possibilities of focusing on the area of social isolation and loneliness, which has
become an increasingly serious issue in recent years. In this fiscal year, Cross Fields
conducted a survey to understand the actual status of activities by NPOs and otherorganizations that contribute to measures against social isolation and loneliness, aspart of an initiative by the Japanese Government Cabinet Office. In addition, as aproject subsidized by the Japan Foundation, we conducted a research project on
the current situation and case studies in Japan, Asia, and the United States under
the theme of “Solving the issue of social isolation and loneliness through collective
impact” in collaboration with the Japan Association of New Public. As a first step, we
visited San Francisco in February 2023, together with Ms. Shirai, representative of
the Japan Association of New Public, Mr. Yuasa, representative of Musubie, and Mr.
Seki, representative of Code for Japan, to learn more about cases in the U.S.

As part of the Ministry of Economy, Trade and Industry's project, we coordinated a
CVP program in Uganda. The purpose of the program was for employees from Japanese startups to contribute to solving issues in the region with their own resources
and to explore business opportunities there. Five participants from three companies
spent three months working on solving local issues in the areas of healthcare andinfrastructure, while also exploring new social business opportunities in Africa.

Details of Volunteers and Host Organizations
Volunteers

Host Organization @Uganda

Fvital Inc.
Executive Officer/ R&D Officer (Male in 20s)
R&D Researcher (Female in 20s)
R&D Researcher (Male in 20s)

Knowledge Communication
Co.,Ltd.
Executive/ Data Engineer (Male in 40s)

A startup that uses technology
to improve access to healthcare in rural areas with a severe
shortage of medical resources

Cross Fields Annual Report 2022-2023 / Co-Create Program

Case Report

A startup that provides affordable and safe perinatal carethrough the development andprovision of maternal and fetal
heart rate monitoring devices
that can be used with a smartphone app

Visiting organizations that are tackling issues of social isolation and loneliness in San Francisco, U.S.

Murata ManufacturingCo., Ltd.
New Business Development (Male in 30s)

A startup that uses ID authentication to automate management of wells and fee collection
to ensure a stable supply of safe
water in rural areas

13

NEW INITIATIVES

1

We are continuing to take on multiple new challenges this year to realize ourvision of “A world where social issues continue to get solved.”

Global Career Exploration Campus “CROSS BRIDGE”

Cross Fields Annual Report 2022-2023 / New Initiatives Program

As part of a program commissioned by the Ministry of Economy, Trade and Industry, we conducted our first program for high school students.
This program allowed high school students to explore social issues, and to consider their future career paths from a global perspective. 27 highschool students from all over Japan participated in the program. Through experiencing social issues on-site/online and having dialogues withNGO leaders, the students deepened their knowledge of global social issues and also broadened their view of their career.

Project Manager

Ichitaro Hanai

Through the program, we were able to see
how the students understood that social
issues were something close to them, andhow they boldly changed their own thinking
and actions. We hope to continue to take on
new challenges to nurture future leaders of
our society.

The students understand and consider “social issues” online and on-site programs

14

Member's voice

See more details on the WEB

Cross-Border Initiative

3

Alumni Projects

We have launched the “Cross-Border Initiative” to accelerate the exchange of personnel
at the board level between the business/social sector. This initiative aims to accelerate
the solution of social issues by encouraging collaboration across sectors. As a first step,
we held a "Board Match Event." This event brought together corporate executives andNPOs/social ventures who wished to accept board members, and served as a place forthe business sector to make multiple actions to participate in the social sector.

We would like to further accelerate our efforts to support alumni of our past programs
who have the aspiration to “take action for the society.” This year, we have launched a
few projects under the objective, “collaboration within the alumni community contributing to a world where social issues continue to get solved.” In FY2022, we started a mailmagazine called the “Sailors”' and a program called “Sailors Acceleration Program.” We
aim to realize our vision by collaborating with our alumni.

Participants exchange ideas through the event

How we organized the past events

Member's voice

Project Manager

Remi Yamazaki

At the “Board Match Event”, I was reminded of how encounters
between various peoples have the power to expand the potentialof businesses and initiatives. I would like to continue to create
opportunities for people to meet and collaborate across borders.

Member's voice

PR

Cross Fields Annual Report 2022-2023 / New Initiatives Program2

Shohoko Matsumoto

We will do our best to support our alumni so that they can takeaction based on their aspirations and interest in social issues inwhich they developed through past programs. Therefore, we willcontinue to further strengthen our alumni engagement projects.

15

Working Environment
Cross Fields Annual Report 2022-2023 / Working Environment

16

In order to create social impact
sustainably, Cross Fields iscommitted to creating a
comfortable work environment foreach and every member.

What we value in organizational
development

Transparency

Fairness

Understanding

Transparent and open
communication

Design and operation of afair system for accepting
diverse work styles

Understandable environment
design with responsibility ofquestioning and explainingExamples of organizational development

TopicsSide-job System

The first new-graduate joining the team!

We encourage each employee to achieve self-fulfillment in a variety of fields by utilizing ourside-job system.

In April 2023, a new graduate member joined the team for the
first time since our founding. We will continue to welcome
members with diverse backgrounds and grow into an organization where each individual can play an active role.

Percentage of members with second jobs

Creating an environment where employees can balance work andchildcare
Since many of our members are having children, the number of those taking childcare leave isincreasing. We aim to create an organization that respects each member’s lifestyle and provides
a comfortable workspace.

75%

Percentage of employees taking childcare leave in a year

Team building event was held
A team building event within members of Cross Fields washeld for two days toward the next fiscal year. During theevent, members had dialogues amongst each other acrossdifferent teams and also spent fruitful time together on
Sarushima Island in Kanagawa. Members deepened theirbonds while relaxing outside the normal working environment. All members of Cross Fields, now fully recharged withenergy, will aim to create further social impact.

Cross Fields Annual Report 2022-2023 / Working Environment

47.6%

male 33%

female 67%
Ratio of male to female employees taking childcare leave

17MediaMedia coverage: 19 times in total this year

Newspapers, magazines, radio

Nikkei, Diamond Online, Works

Cross Fields Annual Report 2022-2023 / Media

18

Works

Educational Public Opinion

AERA.

Published in Recruit Works Institute “Works” No. 172

Published in the November 21 issue of“Educational Public Opinion,” a media foreducational leaders

Published in the November 14 issue

Lectures and events

Seminars

Lectures and events we participated in: 30 times in total this year

5 online seminars were held this year

held by Cross Fields

Speaking at “The Future of Sustainability Management”
Our CEO Daichi Konuma spoke at theevent “The Future of Sustainability Management: Corporate Value Creation and
Human Capital Management Supporting
SX” hosted by Nikkei Shimbun. Daichi
spoke on the theme of “How to make amove toward Sustainability Transformation while avoiding SDG washing.”“How can we create purpose-driven people
and organizations?”
June 29, 2022

and more

10th Anniversary Event Held
August 27, 2022

To celebrate our 10th anniversary in
2021, we held our first in-person event inthree years after Covid-19. A total of over
50 people attended the event, including
program alumni and our par tners insocial and business sectors.

Let’s rethink: what is the value of “crossing
borders” to emerging countries?

Cross Fields Annual Report 2022-2023 / Event & Seminar

December 9, 2022

July 6, 2022

“What kind of cutting-edge education isrequired today?”
November 24, 2022

19

Message from
Cross Fields Members
Cross Fields Annual Report 2022-2023 / Message from Cross Fields Members

20

Here are some “Words for the coming year” from members of Cross Fields.

development andharmony!

form and create

be your true self

"spin" and "weave"

move forward,
step-by-step!

Project Manager

Project Manager (outsourcing contract)

Project Manager

Senior Project Manager (outsourcing contract)

Co-Founder & CEO

Meiko Okazaki

Yui Kakiuchi

Akiko Kubo

Saki Kumezawa

Daichi Konuma

jump with stability!

stay neat and tidy

progressloosen up

paradigm shift

Project Manager

Administrative Manager (outsourcing contract)

Unit Leader

Project Manager

Corporate Volunteering Program Leader

Sonoko Suzuki

Takeshi Takahashi

Ayako Takuma

Akimi Tanaka

Hirosuke Chiashi

hoping to eat
delicious foodplanting seeds

Airy and Flexible

let's go!

Project Manager

Secretariat

Co-Create Division Manager

Director

Project Manager

Midori Nakamura

Yoko Nagashima

Sayumi Nishikawa

Rina Nishikawa

Ichitaro Hanai

be your natural self

potential

cultibate fields to create

nurturehalf step forward

Project Manager

Corporate Partnership Leader

Director

Empathy VR Program Leader

Project Manager

Takahiro Hamada

Yuya Harashina

Yuko Harada

Misato Fujiwara

Takumi Fuchigami

evolution!

move freely

maintain balance, no needof clarification¡Disfrutaré de minuevo viaje!

ambition

Division Manager

PR

Project Manager

Project Manager (outsourcing contract)

Project Manager

Yuichi Hoko

Shohoko MatsumotoRemi Yamazaki

Kosuke Yonetani

Mae Watanabe

Cross Fields Annual Report 2022-2023 / Message from Cross Fields Members

smile everyday

21

Financial Statement

FY 2022(JPY)

Subject
Operating Revenue

Revenue
Cross Fields Annual Report 2022-2023 / Finance

1,222,500

Donations Received

2,600,000

Grants Received

20,288,168

Other Revenue

1,525,398
255,620,236

Operating Expenses
Administrative Expenses
Corporate Tax

Net Income

4,181,611
70,00013,677,469

Net Asset Carried Forward from Previous FY

95,657,156

Net Asset Carried Forward to Next FY

109,334,625*1)Operating Expenses are such as Labor costs, Compensation fee, Rent expenses and so on*2)Administrative Expenses are such as Compensation fee, Rent expenses, Payment fee and so on

22

237,691,156

241,942,767

Total Expenses
Balance of Payments

229,984,170

Membership Fees Received

Total Revenue

Expenses

the number of FY2022

Afterwords
Thank you for taking the time to read thisreport to the end.
Every year, through the production of ourannual report, we feel that the scope of ouractivities is expanding steadily. This could
not have been possible without the supportof our partners who work with us everyday.
We are grateful that we were able tosuccessfully publish another annual report
this year. We truly look forward to thejourney we will take in the coming year andwhat we will be able to share with you.
From the Cross Fields PR Team23

Beyond the Border,
Create the Future.

CROSS FIELDS
Machihara Building 4F, 3-8-3 Nishi-Gotanda, Shinagawa, Tokyo, JAPANE-MAIL: info@crossfields.jp WEB: https://en.crossfields.jp
CROSS FIELDS

See more details on the WEB