Not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in violationof the relevant laws of such jurisdiction

ADVERTISEMENT. This announcement is an advertisement for the purposes of Regulation (EU) 2017/1129, as amended(the “Prospectus Regulation”) relating to the intention of the Company to proceed with the Admission (as defined below). Thisannouncement does not constitute or form part of a prospectus within the meaning of the Prospectus Regulation and has notbeen reviewed nor approved by any regulatory or supervisory authority in any jurisdiction, including any member state of theEuropean Economic Area (each, an “EEA Member”), the United Kingdom and the United States. This announcement is for
information purposes only and is not intended to constitute, and should not be construed as, an offer by or invitation by or on
behalf of, the Company, Vivendi SE (“Vivendi”), any of their advisors or any representative of the Company or Vivendi or
any of their advisors, to purchase any securities or an offer to sell or issue, or the solicitation to buy securities by any person
in any jurisdiction, including any EEA Member, the United Kingdom or the United States. The approval of the Prospectus (asdefined below) by the Netherlands Authority for the Financial Markets (Autoriteit Financiële Markten, the “AFM”) should
not be understood as an endorsement of the quality of the Shares (as defined below) and the Company.

Press release, September 14, 2021

Universal Music Group B.V.
announces publication of the Prospectus
Universal Music Group B.V. (which shall be converted into a Dutch public company (naamlozevennootschap or N.V.)) (the “Company”) today announces the publication of the prospectus (the“Prospectus”) in connection with the intended admission to trading and official listing of its shares(“Shares”) on the regulated market of Euronext Amsterdam (“Admission”) in the context of the announced
intended distribution by Vivendi of up to 60% of Vivendi’s stake in the Company to Vivendi’s shareholders
by way of a distribution in kind (the “Distribution”). Listing of and first trading on an ‘as-if-and-whendelivered’ basis in the Shares on Euronext Amsterdam under symbol UMG is currently expected tocommence on September 21, 2021 (the “First Trading Date”).
The Dutch Authority for the Financial Markets (Stichting Autoriteit Financiële Markten) has approved theProspectus. The technical reference price for the Shares is expected to be announced on September 20, 2021
through issuance of a notice by Euronext Amsterdam after market close on Euronext Amsterdam. The Prospectus
is available on the websites of the Company (https://investors.universalmusic.com) and Vivendi(www.vivendi.com).

Anticipated timetable
Subject to acceleration or extension, the timetable below lists the expected key dates for the Admission and theDistribution:•Resolution of Vivendi’s management board to distribute a special interim dividend in kind on September
14, 2021.

•Euronext Amsterdam notice announcing the Reference Price for the Shares on September 20, 2021.

•Commencement of trading on ‘as-if-and-when-delivered’ basis.

•Distribution ex-date in respect of Distribution of Distribution Shares on September 21, 2021.

•Admission on September 21, 2021.

•Distribution Record Date in respect of Distribution of the Distribution Shares on September 22, 2021.

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Not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in violationof the relevant laws of such jurisdiction•

Payment of the Distribution (delivery and book-entry of the Distribution Shares allocated pursuant to theDistribution) on September 23, 2021.

•Settlement of the Distribution on September 23, 2021.

Company highlights•

The Company and its group (collectively, “UMG”) is a world leader in music entertainment, focused on
the discovery and development of artists and songwriters and the marketing, promotion, distribution,
sales and licensing of audio and audio-visual content. Led by the Company’s Chairman and ChiefExecutive Officer Sir Lucian Grainge, the executives at UMG are some of the most experienced, creativeand highly entrepreneurial in the history of the music industry, with an unmatched track record of artist
success. UMG has strengthened the performance of its labels even in a highly competitive market,through its creative expertise, its vast and deep networks in the artist community and by evolving andenhancing its process of identifying and developing artists through its world-class data and analytics
capabilities. As a result, UMG’s recordings and artists regularly top the charts. In 2020, key achievementsof UMG and its artists included: (i) four of the Top 5 artists of the year on Spotify globally (Drake, JBalvin, Juice WRLD and The Weeknd); (ii) Artist and Songwriter of the Year on Apple Music (Lil Babyand Taylor Swift); and (iii) All ten of the Top 10 global artists according to IFPI (with one of the Top 10artists, UMG had only a portion of the rights).

•The Company believes that it has the most comprehensive catalog of recorded music in the world.
UMG’s recorded music catalog of more than three million recordings includes a wide array of timelessperformers such as ABBA, Louis Armstrong, The Beatles, The Beach Boys, The Bee Gees, Andrea
Bocelli, James Brown, Bon Jovi, Neil Diamond, Marvin Gaye, Guns N’ Roses, Elton John, Bob Marley,
Paul McCartney, Nirvana, Luciano Pavarotti, Queen, The Rolling Stones, Frank Sinatra, U2, Amy
Winehouse and Stevie Wonder, as well as many of the biggest artists today, such as J Balvin, Justin
Bieber, Luke Bryan, Lewis Capaldi, J. Cole, Daddy Yankee, Drake, Billie Eilish, Eminem, Selena
Gomez, Ariana Grande, Imagine Dragons, Lady Gaga, Kendrick Lamar, Lang Lang, Post Malone, Shawn
Mendes, Kacey Musgraves, Katy Perry, Gregory Porter, Olivia Rodrigo, Sam Smith, Taylor Swift, CarrieUnderwood, Keith Urban and The Weeknd. The Company’s recorded music digital and physical revenue
for the year ended December 31, 2020, included 54% from catalog releases (defined as content older
than three years), reinforcing the strength of the Company’s recorded music catalog and furtheringongoing monetization potential.

•UMG includes one of the world’s largest and fastest-growing major music publishing companies,
Universal Music Publishing Group (“UMPG”). UMPG controls the publishing rights to a global catalog
containing close to four million owned and administered compositions, including several of the world’s
most popular songs. Major songwriters whose works are part of UMPG’s catalog include ABBA, The
Beach Boys, Beastie Boys, The Bee Gees, Irving Berlin, Leonard Bernstein, Justin Bieber, BennyBlanco, Mariah Carey, Coldplay, Neil Diamond, Dua Lipa, Bob Dylan, Billie Eilish, Eminem, Future,Billy Joel, Elton John/Bernie Taupin, Alicia Keys, Kendrick Lamar, Dave Matthews, Pearl Jam, PostMalone, Britney Spears, Harry Styles, Taylor Swift, Justin Timberlake, U2 and many more.

•From 2018 to 2020, the Company grew revenues by 23%, driven by strong chart performance andfocused effort to expand catalog sales, as well as positive industry trends and notably the growing
penetration of digital streaming across the globe. Over the same period, the Company grew EBITDA by52%, which has led to margin expansion of 3.7 percentage points. Further, the continued growth of paid
subscription streaming revenue provides the Company with more predictable, resilient and recurring
revenues, with streaming and music publishing together representing more than 67.5% of the Company’s
revenues in 2020.

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Not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in violationof the relevant laws of such jurisdiction•UMG plays an active role in promoting the continued development of new digital services and consumer
offerings in order to support a competitive, healthy and increasingly global market. UMG has agreementswith several hundred global and local digital service providers around the world, establishing legal
consumption of music in markets with high levels of piracy that previously lacked legitimate commercial
outlets. Even with its strong growth in recent years, the Company believes streaming is in the early stagesof global penetration and that there remains a substantial opportunity for further expansion driven by
growth in the number of digital streaming services’ paid subscribers, including both in establishedstreaming markets (which still have room for meaningfully increased adoption) as well as in high-growthmarkets around the world.

Risk Factors
Investing in the Company involves certain risks. A description of these risks, which include risks relating to theCompany as well as risks relating to the Distribution and the Shares is included in the Prospectus. Any investment
decision in respect of the Company should be made solely on the basis of the information contained in theProspectus.
Earlier announcements related to the Distribution
On June 22, 2021, Vivendi announced that its general meeting of shareholders approved, inter alia, theDistribution. On August 20, 2021 and on August 25, 2021, Vivendi further announced that the capital markets
day in respect of the Company, ahead of the Distribution and the Admission, was to be held on August 25, 2021.
These press releases are available on the corporate website of Vivendi (www.vivendi.com).
For further information, please contact:
Media
James Murtagh-Hopkins
Senior Vice President, Communications+31 35 799 4204
communicationsnl@umusic.com
Investors
Erika Begun
Senior Vice President, Investor Relations+31 35 799 4200
investorrelations@umusic.com[END]

3Not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in violationof the relevant laws of such jurisdiction

DISCLAIMER
This announcement does not constitute a prospectus within the meaning of Regulation (EU) 2017/1129 of theEuropean Parliament and of the Council of June 14, 2017, and shares in Universal Music Group B.V (which shallbe converted into a Dutch public company (naamloze vennootschap or N.V.)) will be distributed in circumstancesthat do not constitute “an offer to the public” within the meaning of the Prospectus Regulation. This announcement
is not intended for distribution in jurisdictions that require prior regulatory review and authorization to distributean announcement of this nature.
The release, publication or distribution of this announcement in certain jurisdictions may be restricted by law andtherefore persons in such jurisdictions into which they are released, published or distributed, should informthemselves about, and observe, such restrictions.
This announcement is an advertisement and not a prospectus within the meaning of Regulation (EU) 2017/1129
of the European Parliament and of the Council of 14 June 2017 on the prospectus to be published when securities
are offered to the public or admitted to trading on a regulated market, as amended (the “Prospectus Regulation”).
With respect to the member States of the European Economic Area, no action has been undertaken or will beundertaken to make an offer to the public of the securities referred to herein requiring a publication of a prospectus
in any relevant member State. As a result, the securities may not and will not be offered in any relevant member
State except pursuant to a prospectus approved by the relevant market authorities in that member State or inaccordance with the exemptions set forth in Article 3(2) of the Prospectus Regulation, if they have been
implemented in that relevant member State, or under any other circumstances which do not require the publicationof a prospectus pursuant to Article 3 of the Prospectus Regulation and/or to applicable regulations of that relevant
member State.
This announcement is not intended to constitute, and should not be construed as, an offer by or invitation by oron behalf of, the Company, Vivendi, any of its advisors or any representative of the Company or Vivendi or anyof their advisors, to purchase any securities or an offer to sell or issue, or the solicitation to buy securities by any
person in any jurisdiction, including any EEA Member, the United Kingdom or the United States.
The securities referred to herein may not be offered or sold in the United States of America absent registration oran applicable exemption from registration under the U.S. Securities Act of 1933, as amended. The Company andVivendi do not intend to register all or any portion of the offering of the securities in the United States of America
or to conduct a public offering of the securities in the United States of America.
This announcement does not constitute an offer of securities to the public in the United Kingdom. Thisannouncement is being distributed to and is directed only at (i) persons who are outside the United Kingdom or(ii) persons who are investment professionals within the meaning of Article 19(5) of the Financial Services andMarkets Act 2000 (Financial Promotion) Order 2005 (the “Order”) and (iii) high net worth entities, and otherpersons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all suchpersons together being referred to as “Relevant Persons”). Any investment activity to which this announcement
relates will only be available to and will only be engaged with, Relevant Persons. Any person who is not a Relevant
Person should not act or rely on this document or any of its contents.
This announcement may include statements, including with respect to Vivendi and the Company’s financialcondition, results of operations, business, strategy, plans and outlook, including the impact of certain transactions

4Not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in violationof the relevant laws of such jurisdiction(notably the planned distribution of up to 60% of the Company’s share capital and its stock market listing), andthe payment of dividends and distributions, as well as share repurchases. These forward-looking statements canbe identified by the use of forward-looking terminology, including the terms “believes”, “estimates”,“anticipates”, “expects”, “intends”, “plans”, “targets”, “may”, “will” or “should” or, in each case, their negativeor other variations or comparable terminology. These forward-looking statements are made as of the date of thisannouncement. Although Vivendi and the Company believe that such forward-looking statements are based onreasonable assumptions, such statements are not guarantees of future performance. By their nature, forwardlooking statements involve risks and uncertainties because they relate to events and depend on circumstances that
may or may not occur in the future. Such forward-looking statements are included for illustrative purposes only.
Actual results may differ materially from the forward-looking statements as a result of a number of risks anduncertainties, many of which are outside Vivendi and the Company’s control. Vivendi and the Company expressly
disclaim any intention or obligation to provide, update or revise any forward-looking statements in thisannouncement to reflect any change in expectations or any change in events, conditions or circumstances on whichthese forward-looking statements are based.
The price and value of securities may go up as well as down. Persons needing advice should contact a professional
adviser. Information in this announcement or any of the documents relating to the Admission and the Distribution
cannot be relied upon as a guide to future performance.
The Company may decide not to go ahead with the Admission and Vivendi may decide not to go ahead with theDistribution and there is therefore no guarantee that the Admission and the Distribution will occur. You should
not base your financial decision on this announcement. Acquiring investments to which this announcement relates
may expose an investor to a significant risk of losing all of the amount invested.

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