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We want partners to grow and lead with Logitech. Oursolutions lend themselves to mass distribution. These aresimple, elegant, thoughtful and scalable. Logitech’s newpartner program has harmonized its video conferencing,personal workspace and deal registration program tobetter cater to business-to-business sales needs.

Crystal Ferreira

Jason Yelton

Jennifer Lynch

Global Head of B2B
Channel & Alliances

Head of Global Programs& Enablement

Head of Distribution, NAM
Acting Head of Alliances,
Channels & NSPs

Logitech Focuses
On Partner Connection
Q. With the ever-evolving marketplace, how is Logitech maintaininga channel-led mindset in 2024?

A. Crystal: Last year, we were at a transformational point where companies andpartners were redefining what work looks like. This year, that hybrid reality has evolved
into the need to embrace flexible work and put agile workplace strategies intopractice. Our team has focused on improving the partner mindset by building global
consistency across our partner program and adding new deal incentives. The Partner
Connect Program better prepares partners to embrace market opportunities and serve
our mutual customers. In tandem, we also reformed Logitech’s Partner Portal, offeringa new and improved user experience. Our partners will be well-equipped to increase
revenue and grow their business with these streamlined resources and new incentives.

Q. Logitech re-launched their Global Partner Connect Programin 2023, with a focus on services. How do services support thechannel ecosystem?

A. Jason: Logitech Select is a premium service plan for Logitech room solutions thatgives customers complete peace of mind, maximum value and guaranteed uptime
while benefiting your business. By embracing Logitech Select, you enhance yourbusiness’ profitability and fortify customer relationships. It’s not just about offering
room solutions. It’s also about delivering an exceptional experience that elevates yourreputation and fosters unwavering customer loyalty. Logitech Select goes beyond
support with enhanced reporting and analytics detailing how rooms and devices arebeing used so you can help your customers optimize their collaboration spaces andfuture IT investments. From huddle spaces to large rooms, Logitech Select benefits
all room sizes. Plus, the potential for expanding your business into new markets andindustries is limitless, thanks to the comprehensive service offering.

Q. As part of the revamped Partner Connect Program, Logitech
is offering their full portfolio of B2B products to channel partners–
why is this important for your partner community?

A. Jennifer: We want partners to grow and lead with Logitech. Our solutions lendthemselves to mass distribution. These are simple, elegant, thoughtful and scalable.
Logitech’s new partner program has harmonized its video conferencing, personal
workspace and deal registration program to better cater to business-to-businesssales needs. The improved program also eliminated conventional “tiers” in favor of“tracks” empowering partners to maximize profits by focusing on solutions that best
meet the needs of their customer base. In collaboration with our partners, we aim
to shape the future of work by dismantling the confines of traditional. Consider ourlatest breakthrough in team workspaces: a 315-degree immersive camera that frameseach participant individually. This innovation delivers a transformative experience,
allowing remote participants to engage in natural, immersive interactions as if they
were physically present. It’s an experience that must be seen to be fully appreciated.

www.logitech.com/en-us/business/partner-program.html