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THE FUJI DECLARATION IN ACTION:
MEDIA
New Media for a New Future:
The Emerging Digital Landscape for a Planetary Society!
by Bente Milton, Kingsley L. Dennis, and Duane Elgin© 2015 The Fuji Declarationwww.fujideclaration.org

New Media for a New Future:
The Emerging Digital Landscape for a Planetary Society!

Bente Milton, Coordinator - Denmark
Kingsley L. Dennis – Spain/UK!
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Duane Elgin – USA
Introduction
Since the beginning of the 21st Century especially the media landscape has undergone a
profound transformation. The growth and spread of global communication technologies
has helped to foster a new terrain - a new playing field - that supports a whole wealth of
new actors and players who are participating in changing the face of our media landscape.

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One of the most significant aspects is the transition from a top-down media landscape,dominated by major global media conglomerates, to a horizontal, distributed, anddecentralized model. This new model encourages the participation of individuals fromacross the globe who would otherwise be excluded from the old model of media
production and distribution. What is now emerging is a new superpower - one that is
arising from the combined voice and conscience of the world’s citizens mobilized throughthe revolution in global networks of communication.

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In this report we aim to:!
1) map the emerging media landscape!
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2) offer a longer-term view of how we see the influence and potential fortransformational impact by the new media3) reflect upon the obstacles in the merging of digital and physical lives4) consider how this profound transition will re-write the narratives and stories thatframe our own understanding as an emerging global species. Also, how the new
emerging superpower of citizen-centered media is destined to re-write the script of
the human story.

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It is crucial we understand now this epochal transformation in order to co-participate andassist in the shift toward a more peaceful, equitable and interconnected planetary society.
We begin by examining the systemic change of a media landscape in transition.

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TABLE OF CONTENTS

Introduction

p.2!
Media in Transition

p.4!
A New Superpower — Creative Transformation through New Media

p.6!
Social Media as a Powerful Tool

p.10!
New Media Empowering a New Generation

p.12!
Transforming Education in the New Media Environment

p.14!
The Transforming Power of Computer Games

p.15

The Hazard of an Always-On Lifestyle

p.17

New Stories for our Future

p.19!
New Media and the Politics of Conscious Citizenshipp.21!
Conclusion

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p.23

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Media in Transition!

It was our ability to communicate that enabled us to evolve from awakening huntergatherers to the edge of a planetary, species-civilization, and it will be our ability tocommunicate that will enable us to make it through this time of challenging transition. To
place this process in perspective, it is useful to step back and review the great revolutions
that have brought us to this turning point in human history.

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The First Industrial Revolution that began in Great Britain (1750-1850) revolutionizedsocial, cultural, and economic conditions by shifting from the energy resource of wood tocoal. The scope of communication was expanded with the invention of the first practicalsteam engines, roads and canals for travel. It was also the period when the telegraph wasinvented and brought into use.

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The Second Industrial Revolution (1850-1920) marked the emergence of a significant
shift in the way humans communicated on a more extensive scale. The early technologies
of communication -- expanded telegraph, telephones, radio, and then the television -brought the world even closer together. These new technologies of connectivity also
triggered a reorientation in human perspective. A new perception of the dimensions ofspace and time gave birth to a consciousness that could now begin to look, reach out, andconnect beyond the borders and horizons of the physical frontier. From thesetechnological innovations arose an expanding commercial media landscape that blanketedmuch of the Earth. Understandably, it was not long before consolidation andcentralization produced a close-knit handful of media empires.

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The main players in this new late twentieth-century western media landscape were:Disney, News Corp, Time-Warner, Viacom, Vivendi Universal, and Bertelsmann.

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The mainstream news media that is disseminated via the above media conglomerates islargely fed by two global news services; Reuters (now Thomson Reuters) and AssociatedPress. This constitutes a centralization of news gathering and dissemination.
Now, we are in the midst of a Third Revolution—a Communications Revolution—where a
new form of participatory consciousness is arising among people that perceive a way ofconnecting that is more egalitarian and engaged. The earlier technologies of radio andtelevision produced a passive audience through a one-way model whereby people wereconsumers of information. However, the new model of media is based upon people
engaging as prosumers -- as producers of their own content that is then published anddisseminated through the distributed networks of our global communications.

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YouTube, Facebook, Twitter, blogging, podcasts, etc, are the platforms and channels of
the new media landscape. These burgeoning media networks have matured tremendously
over the past decade, spreading locally-produced content through the electronic nervous
system of the planet . A more mature form of collective social intelligence is beginning to© 2015 The Fuji Declaration! !

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manifest around the world as the shift increases from the consumption of information to
the creation, production and participation in a more fluid, dynamic, and interactive modeof media. This game-change in how media is produced and published is already having amarked effect upon traditional media platforms. As Buckminster Fuller so aptly described- “You never change things by fighting the existing reality. To change something, build a
new model that makes the existing model obsolete.”
It is an error to think the communications revolution is primarily serving only developed
nations. In many cases the reverse is in progress. This technological revolution has had
some of its most startling impacts in empowering the poorer regions and peoples.

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In 2012 the planetary population was around 7 billion and the number ofregistered Internet users was 33% or approximately 2.3 billion people.

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By 2020 world population is estimated to be 7.8 billion and Internet users
worldwide are estimated to be 66% or approximately 5.1 billion people -- that’s astrong majority of the world’s population with the potential for nearly 3 billion
new people plugging in to the global conversation. This is the foundation for an
emerging superpower where planetary citizens have an unprecedented, collective
voice—an “Earth Voice.”

Looking ahead only five years, nearly 3 billion new minds will be tapping in to theinformation flows—and that’s billions of new creative problem solvers, innovators, andvisionaries! What is more, the majority of these new minds will be coming online from
Asia, the Middle East, and developing countries. These will be mostly young minds; andminds with necessities, with the urge for social betterment. A tribesman in Africa with amobile phone now has access to better communications than did President Reagan 25
years ago. Furthermore, if they have a smart phone with Internet connections, they havebetter communications access than did President Clinton 15 years ago. This shows thepower of exponential change.

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What is more, it is the consciousness of the creative, young minds behind thesetechnologies of communication that are the true source of power. Can we imagine thecollective potential of these creative minds entering the new media landscape, many ofthem thinking outside of the old patterns and paradigms? Imagine living in a world wherea few humans can touch the lives of millions. This world has already arrived!
Citizens living in poorer countries will be able to leapfrog over the previous industrial
revolutions and jump directly into the digital age. As billions of people from developing
countries become increasingly connected they will join with others through a vastly
expanding array of citizen-centered media. In many ways, the established social order islittle prepared for what lies ahead. They were already taken aback when the networked
protests of the Arab Spring erupted in 2011. In today’s digitally-connected world a single© 2015 The Fuji Declaration! !

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individual can connect with and catalyze thousands, if not millions, of people around theworld within this new landscape.
One example of digital empowerment involves Oscar Morales, a resident of Columbia,
who one day felt so much anger against the FARC rebels (The Revolutionary Armed
Forces of Colombia) of his native country that he decided to express himself. Late in theevening of January 4th, 2008 he created a Facebook page and named it “One million
voices against FARC” (Un Millon de Voces Contra Las FARC). By 9 a.m. the nextmorning, he found that fifteen hundred people had already joined his group. By the lateafternoon the group had grown to four thousand members. By the second day, the groupnot only had eight thousand members, but people were actively posting on the discussion
board and seeking to connect with him physically and publicly. As a result of his catalytic
posting, on February 4th 2008 – a mere four weeks after the group was begun – millions
of Colombians marched throughout the country, and in major cities worldwide, to express
their anger at FARC. In the space of a single month, one individual had catalyzed millions
of people to come together in 27 cities in Colombia and 104 other cities around the world
to march in empathy and solidarity.
As this example illustrates, a new superpower is emerging on the Earth. This new
superpower is the combined voice and conscience of the world’s citizens mobilized
through the global communications revolution. Although often chaotic, fragmented, andconfusing, the emergence of social movements such as ‘Arab Spring’ and ‘Occupy’
demonstrate to ordinary citizens that an individual voice can have a powerful collective
impact, particularly when expressed with the maturity and dignity of non-violence.
A New Superpower — Creative Transformation through New Media!
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When the people of the Earth are not simply on the receiving end of media as a collective
witness to climate disruption, intense poverty, genocide, etc., but also capable of offeringa collective voice for change, then a new and powerful force for creative transformation isunleashed in the world
We are witnessing a metamorphosis which could be compared to the story of how acaterpillar transforms into a butterfly:!

The caterpillars new cells are called 'imaginal cells.' They resonate at adifferent frequency and they are so different from the caterpillar cells that
his immune system thinks they are enemies. But these new imaginal cells
continue to appear. More and more of them, and pretty soon, thecaterpillar's immune system cannot destroy them fast enough. The
imaginal cells start to clump together, into friendly little groups. They all
resonate together at the same frequency, passing information from one toanother. After awhile, clumps of imaginal cells start to cluster together.

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Then an amazing thing happens! A long string of clumping andclustering imaginal cells, all resonating at the same frequency, and all
passing information from one to another there inside the chrysalis, starts
to create the wings of the butterfly.

Thanks to communication capacities that are intensely interactive, highly intelligent, andvirtually instantaneous, the citizens of the Earth now have the power to communicate
together and express a shared vision for the future.

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For the first time in human history, people from all over the world are acquiring a way tolisten to and talk with one another as members of one family. As we start to connect witheach other across continents, we begin to see that humanity has the potential for an
evolutionary leap forward. However, having the technical ability to communicate withourselves does not mean we will automatically do so. The question remains open as towhether we have the collective maturity to consciously seize this precious opportunity. It
is imperative that we learn, and share, how to become conscious and responsible citizensof the planet.
The mass media are a primary window through which we see the world. If the mass
media present diminished images of ourselves as isolated consumers who only want to beentertained, then we will tend to fulfill that self-image. However, if we see portrayals of
ourselves as citizens of the Earth who are actively engaged in a heroic journey oftransition, we will tend to fulfill that self-image. Because the mass media are so powerfulin presenting and reinforcing our story and self-image as a species, it is criticallyimportant to use the dominant story telling machine of mass culture to tell ourselves
bigger stories about where we are, who we are, and where we are going.
Learning to see ourselves in the collective mirror of the mass media is as important aslearning to see ourselves in the mirror of our personal consciousness. Once there isinclusive and sustained social reflection, we can build a working consensus regarding
appropriate actions for a promising future. We are a visual species; we cannot consciously
build a positive future that we have not first collectively imagined. When we can see asustainable and promising future, we can build it. Actions can then come quickly andvoluntarily. Self-organizing actions will be vital to success, as hundreds of millions ofpeople are being challenged to act in cooperation with one another. With local to global
communication, we can mobilize ourselves purposefully, and each can contribute theirunique talents to the creation of a life-affirming future.

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At the very time that humanity requires a dramatic, new level of communication, theemerging media are making the world more transparent to itself. Particularly with theInternet, the world is bursting with conversations from the grass roots and bringing anentirely new layer of conversation and connection into global culture. Through the eyesof these new media, we can see climate disruption producing crop failures and famine in
Africa, the destruction of rain forests in Brazil, coastlines eroding from hurricanes in the© 2015 The Fuji Declaration! !

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United States, violent conflict fueled by religious differences in the Middle East, and theimpact of fluctuating energy prices around the world. This new distributed media makes
every person a global witness—a knowing and feeling participant in world affairs.

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Although we now have access to the world more than ever before, we must be mindful of
the weakness inherent in the very strength of the Internet. The vast outpouring of views
and voices from the grass roots is flooding the Internet with an overwhelming andconfusing avalanche of messages. Without a way to aggregate hundreds of millions ofvoices and views and discover an ongoing, working consensus, we will be paralyzed.
Therefore, to combine our collective sentiments, we require regular opportunities formass communication where millions and even billions of persons can gather to explore
our common future. The scope and quality of our collective attention is the most precious
resource we have as a human community. If we don’t pay attention while decisions ofmonumental importance are being made, then we effectively forfeit our future. The
bottom line is this: if we are to take practical steps to awaken our society, then citizens
must make their voices heard by creating a more reflective and responsive media
environment.

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Many people feel profoundly disempowered when it comes to current media institutions.
It is now time to move beyond disempowerment: As the media goes, so goes the future.
The media are the most visible representation of our collective mind. As our collective
mind goes, so goes our collective future. Currently, our collective mind is being
programmed for commercial success and evolutionary failure.
Building cultures of sustainability will require as much creativity, energy, and enthusiasm
as we have invested in building cultures of consumption. It is vital we begin
conversations about sustainability at a scale that matches the actual scope of thechallenges we face—and often these are of regional, national, and global scale. The
world has become intensely interdependent. Our consciousness and conversations needto match the scale of the world in which we live. This is a time for rapid learning andexperimentation locally, while being mindful of how we connect and evolve globally.
The business-as-usual focus of global media on commerce and entertainment needs to be
replaced by planetary-scale truth telling where we humans work to heal the wounds ofhistory and then, together, forge a workable vision of a sustainable and meaningful future.
It was communication that enabled humans to evolve from early hunter-gatherers to theverge of a planetary civilization, and it will be communication that enables us to becomea bonded human family committed to the well-being of all.

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At the very time that we need an unprecedented capacity for local-to-global
communication, we find we have the necessary tools in abundance. New media networks
are blossoming from the local to national to global scale and making the sentiments of the
body politic highly visible. When everyone knows the ‘whole world is watching’—when
economic, ethnic, ideological, and religious violence is brought before the court of world© 2015 The Fuji Declaration! !

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public opinion through the Internet and citizen media—it will bring a powerful corrective
influence into human relations. As groups and nations see their actions scrutinized andjudged by the rest of the world community, we will become more inclined to search for
ethical and nonviolent approaches.
Because communication is fundamental to our common future, it is critical that thehuman community work to consciously bridge the digital divide, extend thecommunications culture to all corners of the globe, and build an effective ‘social mirror’
for the human family—one that authentically reflects back both the adversities and theopportunities of our times. All cultures will be naked—their history forever exposed in aworld made transparent by decentralized and accessible media—and confronted with theneed to make amends for wrongs committed in the past if there is to be release into apromising future. A supreme challenge will be to hold a steady and undistorted social
mirror as we struggle for collective understanding, respect, and reconciliation. Societies
without a tradition of freedom of speech will find this both liberating and extremely
demanding as new skills of inclusion and reconciliation are required to participate
effectively.

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One of the most helpful and powerful actions we can take as we move through thistransition as a species is to increase opportunities for conscious reflection from thepersonal to the planetary scale. Personal reflection refers to seeing ourselves in the mirrorof consciousness as individuals and to observe the unfolding of our lives. By analogy,social reflection refers to seeing ourselves in the mirror of collective consciousness byusing the tools of a new media landscape.
The more widely and accurately our time of initiation is witnessed by the people of the
Earth through global media networks, the more powerfully the lessons of this time will begrounded in our collective lives and memory. In turn, the less likely it is that we will haveto relearn these lessons in the future. As societies, we can learn through our collective
imagination by showing ourselves visions of the future we would not want to enact in ouractual experience—such as a world in a whole-systems crisis that descends into themeanest form of survival mentality and utterly devastates the biosphere, leaving amutilated and crippled planet for generations to inhabit for the indefinite future. If we cansee the outlines and dimensions of disaster in our social imagination, we may not need tomanifest it in our direct experience.
Ultimately, with social reflection we can explore core questions such as ‘Who are we as a
species?’, and ‘What kind of journey are we on?’ As our capacity for social reflection
grows in scope and depth, we can choose our social conversations more wisely and look
for promising pathways ahead. Actions can come quickly and voluntarily as we develop
a shared understanding and a working consensus for a promising future.

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With a shared vision, each person can contribute his or her unique talents in creating that
future. Voluntary, self-organizing action will be vital to our success. Our swiftly© 2015 The Fuji Declaration! !

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developing world situation is far too complex for any one individual, group, or nation tounderstand the remedies that will work for everyone. While being mindful of theconditions and needs at the global scale, we can work creatively at the local scale to adapt
to changing conditions. This is a time for diverse, local experimentation undertaken in acontext of rich communication from the local to the global levels and involving theparticipation of many young new minds.

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Social Media as a Powerful Tool!

In a world of immensely difficult challenges, social movements can help to identify thesource of problems, the groups and individuals that stand in the way of solutions, and theway in which resolving those issues will lift up our best and highest selves.

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The use of social media as a powerful tool for building social movements isunquestionable. In recent years, social movement groups have been using the Internet toaccomplish an extraordinary range of tasks resulting in successful and innovative local
and global projects. The Internet helps to increase the speed, reach and effectiveness ofsocial movement-related communication as well as mobilization efforts. Crowd sourcing,
flash mobs, and other social innovation can spark movements in today’s digital world thatcan gain incredible momentum within hours whereas previously the slow speed of
telephones and letters took weeks to realize similar goals. If power in a democracy is thepower to communicate, then citizen empowerment has grown tremendously in the past
few years alone and will continue to escalate, wiring together our global nervous system.

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We can witness the power of the social media by noting how in recent years it has
become an ever more powerful and critical force in the awakening of citizen
empowerment and coordinated action. For example, recently we have seen the explosive
growth of major and impactful movements such as Occupy Wall Street and the ArabSpring. The 2009–2010 Iranian election protests demonstrated how social networking
sites could mobilize large numbers of people quicker and easier than ever seen before.
Iranians were able to speak out against the election of Mahmoud Ahmadinejad, and reacha broad audience, by using popular sites such as Twitter and Facebook. This in turnprompted widespread government censorship of the web and social networking sites. If
we are in a race between citizen communication and catastrophe, then the conscious useof social media has the potential to tip the world toward a more promising future.

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In a recent survey the Committee to Protect Journalists listed the top 10 countries where
the Internet is most controlled:
1. North Korea. All websites are under government control. About 4% of the
population has Internet© 2015 The Fuji Declaration! !

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2. Burma. Authorities filter e-mails and block access to sites of groups that expose
human rights violations or disagree with the government.
3. Cuba. Internet available only at government controlled "access points." Activity
online is monitored through IP blocking, keyword filtering and browsing history
checking. Only pro-government users may upload content.
4. Saudi Arabia. Around 400,000 sites have been blocked, including any that
discuss political, social or religious topics incompatible with the Islamic beliefs of
the monarchy.
5. Iran. Bloggers must register at the Ministry of Art and Culture. Those that
express opposition to the mullahs who run the country are harassed and jailed
6. China. China has the most rigid censorship program in the world. The
government filters searches, block sites and erases "inconvenient" content,
rerouting search terms on Taiwan independence or the Tiananmen Squaremassacre to items favorable to the Communist Party.
7. Syria. Bloggers who "jeopardize national unity" are arrested. Cyber cafes mustask all customers for identification, record time of use and report the information
to authorities.
8. Tunisia. Tunisian Internet service providers must report to the government the IP
addresses and personal information of all bloggers. All traffic goes through acentral network. The government filters all content uploaded and monitors emails.
9. Vietnam. The Communist Party requires Yahoo, Google and Microsoft to divulge
data on all bloggers who use their platforms. It blocks websites critical of thegovernment, as well as those that advocate for democracy, human rights andreligious freedom.

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10. Turkmenistan. The only Internet service provider is the government. It blocks
access to many sites and monitors all e-mail accounts in Gmail, Yahoo andHotmail.
In countries with unrestricted access to the Internet, any individual or organization canlaunch a campaign on social media. However, starting a successful movement is not that
simple. A campaign that appears to be self-serving won't resonate with others and isunlikely to have a significant impact. The greater the authenticity and flexibility thegreater the chance of virality and, ultimately, success.

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Jean Dobey – founder and CEO of Hibe - has listed five elements as key aspects when it
comes to creating a social media campaign that engages with people on a human level:1) Pick a cause you believe in© 2015 The Fuji Declaration! !

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The obvious first step is to pick a specific cause – such as raising awareness of apolitical concern, fundraising for a charity or highlighting an environmental issue.
The important thing is that it's something you genuinely believe in.

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2) Define the goal of the campaign
The aim of the social media campaign must be clearly defined. This objective will
influence everything from the language used, the platforms that are leveraged to
how people engage with the campaign. Determining the ultimate goal will also help
to create a compelling call to action. By giving people something they can respondto and rally behind, you greatly increase the chances of the campaign going viral.

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3) Show what the cause means to you
The virality of a movement on social media is determined by whether people canempathize on a human level. You need to show why people should care about aparticular cause and what impact it could have on them or someone around them.
By providing your personal reasons for supporting this cause, you can lend
credibility and increase the likelihood that it will strike a chord with people in yournetwork.

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4) Let others share their story
The most effective campaigns have a human touch that people can connect withand that prompts them to share their experiences. A campaign must provide aplatform for contributors to express what a particular cause means to them. It
should also give people the flexibility to share in a manner that suits them best –the It Gets Better Project enables contributors to share both video and written
submissions of their stories. A social media movement that fails to allow people to
add their own experiences is less likely to take off. In fact, it is the emotion that
others express in response to the cause that enables a campaign to gain traction.

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5) Select the right social media tools
The tools you use will depend on your objective. If it's to raise awareness, effective
messaging and a social presence may be all that's needed. Idle No More wasinitially viewed as a local campaign before it used Facebook and Twitter to gaininternational recognition. A petition platform – such as Change.org – can be
combined with social networks to urge policymakers to address a political or
societal issue.

Looking at the condition of our world, a revolution in social media is vital for awakening
our collective imagination and for building a collective consensus—affirming that it isimportant for us to connect and communicate. As diverse citizens of our communities,
countries, and cultures we have a larger responsibility to step forward in sincere dialogue
about our concern for our common future. We now have the public reach and the tools -in abundance -- to do just that. In 2014, Internet is accessible to more than 3 billion
people . Within five more years, it will be accessible to more than 5 billion people—a© 2015 The Fuji Declaration! !

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majority of citizens on the planet. The tools for giving the people of the Earth a voice thattranscends the gridlock of nation-state politics are now available—and it seems vital forour collective future to develop them consciously. Using the Internet and digital tools forchoosing our pathway together into a more promising future is a now core challenge ofour times and our species. We are being asked to reveal and then to heal age-old
differences - and then to vote, together, on choices that are genuinely pivotal to the livesof countless generations to come and to the future of the Earth.

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New Media Empowering a New Generation!

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The youth of the world are entering an evolutionary phase of immense responsibility -and opportunity. Today’s youth represent the first generation who have grown up withdigital technology and spent their entire lives using computers, video games, mobile
phones, and all the other toys and tools of the digital age. Combined with social media
platforms, these technologies are rapidly wiring the global brain and supporting theawakening of a new level and quality of collective consciousness. Children coming of age
in this new media context will show marked differences in their consumption – andproduction – of media. They will be active prosumers of media content, not only
consumers. The following are a number of key changes that we foresee in the media
landscape over the coming years:
1) Young minds will tire of a fear mongering, fear-sponsoring media. The
programming that dominated mainstream media in past decades often presented
crudely commercial content that delighted in high-tension and stressful drama: inconflicts, murder, and sexual exploitation. Such mind manipulating programming
will cease to inspire a new younger generation.

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2) There will be a shift in media programming toward what elevates a person
rather than what promotes fear and greedy materialism. The minds and hearts of
the new generation will increasingly reject negative news and stories, andnaturally shift away from such primitive programming. The mainstream media
will be forced – through declining viewership and advertising revenues – tobroadcast more inspiring and uplifting programs.

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3) The age of top-down, corporate-controlled media will no longer be thedominant force as self-produced content becomes increasingly the norm. Megamedia corporations will continue to merge and consolidate as they find it difficult
to perpetuate their old style of broadcasting in a media environment that isincreasingly people-centered, locally produced, globally distributed, and with apositive orientation.

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4) Young people will become their own journalists - creating, producing, and outsourcing their services. Individuals will not only contribute stories and news items© 2015 The Fuji Declaration! !

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to the mainstream media, but will also create their own media platforms. Many
new voices will become recognized as credible sources of information andunderstanding. Young media activists from around the world will supply
information faster than mainstream journalists. Also, they will report from areasthat mainstream media either cannot, or will not, go to – such as local violent
conflict zones or selective communities. Peer-to-peer programming will become
more popular as people prefer to produce and share their own news, stories, andevents.

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5) Transparency will become the new watchword as mainstream media andgovernments make closer ties. As online content becomes increasingly monitored
by governments, and doctored by media conglomerates, transparency andintegrity will become a central issue. Younger generations of people will turn theirback on attempts to control and manage the flow of information. The media
landscape will never be the same again as the power of the image is taken fromthe hands of the few into the digital fingertips of the many.

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Transforming Education in the New Media Environment!

Education as well as news information is being transformed by the new media. The
structure, content, and connectivity for this new educational platform is already emerging– and it is opening a new phase in collaborative learning at a global scale. Traditional
educational systems are becoming antiquated and are being forced to radically re-think
and re-envision their roles in response to student’s changing needs and attitudes. We aremoving into a new world that requires a new kind of learning to provide students withnew skills—academic, collaborative, and inner development. Here is what we envision:!

1) Classrooms will no longer be contained within the confines of physical rooms;
instead, learning spaces will be diverse environments wired to connect withstudents and teachers around the world. In a virtual world of learning,
connections, collaborations, and experiences will span the planet. Without theneed to create the brick and mortar physical spaces for learning, the cost of
education will plummet, bringing millions of students into classrooms that would
have otherwise been completely unaffordable.

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2) In a world of virtual learning, entirely new approaches to education will be
developed: Collaborative learning spaces will connect students with one anotheraround the planet, fostering a new level of global consciousness and concern.
Multi-media presentations will replace the traditional text-book with voice, music,
photographs, films, and more. Interactive learning will accelerate with gaming
technologies that teach with hands-on student engagement in areas ranging fromsociety, to ecology, business, biology, and far more. These new learning
environments will foster social innovation, entrepreneurship, leadership skills,© 2015 The Fuji Declaration! !

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collaboration skills, creativity, and whole-systems design adapted to a rapidlychanging world.
3) Not only will students have virtual access to the world’s finest teachers acrossdiverse disciplines, they will also have the opportunity to learn from peers aroundthe world. Teaching will be transformed as it engages other students incollaborative learning but also older persons, retired persons, and uniquely
skilled volunteers from around the world. Guests from varied occupations –business leaders, creative artists, biologists, cosmologists, etc – will regularly join
online learning forums to interact with students and to pass on their own learningand knowledge. These mixed learning environments – no longer calledclassrooms – will be able to place students of varying ages and abilities together.
In this way older, more learned students, can also assist in the learning process ofyounger and newer students. We can build a new world if we can collectively
imagine what a world of sustainable prosperity looks like and how it works. We
are building a new future for the Earth in our collective and collaborative
imagination.

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4) The Internet combined with new technologies and software is opening theonline world to three-dimensional platforms where students can have immersive
learning experiences. Imagine putting on a headset and being offered an
immersive experience of traveling to places around the world, seeing important
events through history, and exploring the universe, including the realms of thevery small and the very large. The learning process will be a lot more fun as well
as more connecting and collaborative. Students will use an array of virtual games
and online problem solving activities to exercise creativity. Multiple player
platforms will also allow many students to work together and collaborate to solve
challenges and quests -- similar to video gaming yet with constructive goals andoutcomes.

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5) The development of realistic “virtual worlds” will transform the relationships
among students throughout the Earth. Imagine a “pod” of 10 to 20 students, whophysically live all around the world, coming together in virtual space with“avatars” that represent who they are. Beyond making friends with students inradically different cultural, social, and physical environments, these virtual worlds
will make it possible for students to collaborate in co-creating a future world thatreflects their collective preferences. In cyber-space, students can create a
distinctive “eco-village” with a unique architecture, set of economic activities,
ways of growing food and providing energy, expressing their artistic sensibilities,
and much more.

!

6) Learning will become more individually oriented and customized. Students
will have more choice in directing their learning process according to their needs,
wishes, and motivations. A new world confronts students with challenges ranging© 2015 The Fuji Declaration! !

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from climate change and species extinction to energy transition. New skills will
require new ways of establishing competencies. The older examination system
will be replaced by a variety of comprehension measures and capacity
assessments from both teachers and fellow peers. Understanding will be
increasingly measured by one’s comprehension and individualized capability –and less by standardized grades. Stress and self-doubt will be replaced byenjoyment and self-confidence.

These media-based, educational platforms will support a new generation of learners increating radically different competencies and capacities that fit the changing world inwhich we live.
The Transforming Power of Computer Games
Over the past few years hundreds of millions of people around the world have become
immersed in virtual worlds and online games. While the economist Edward Castronova
calls it a mass exodus to the game spaces, the world-renowned creator of ARG’s(Alternate Reality Games) Jane McGonical points to the fact that games and virtualworlds can be designed to improve real lives and solve real problems.
Game developers know better than anyone else how to inspire extreme effort and reward
hard work McGonical says. They know how to facilitate cooperation and collaboration at
previously unimaginable scales. And they are continuously innovating new ways tomotivate players to stick with harder challenges for longer and in much bigger groups.
These crucial skills can help all of us find new ways to make a deep and lasting impact on
the world around us and inspire us to work together to accomplish real change.
When the ecologist and internet pioneer Steward Brand launched the Whole Earth
Catalog of “tools and ideas to shape the environment” he wrote: “We are as Gods andmight as well get good at it” In 1996 he co-founded The Long Now Foundation. A San
Francisco-based foundation dedicated to long-term thinking and responsibility – for theearth and for the survival of the human species. Co-founder of The Long Now
Foundation Danny Hillis, who developed the “massive parallel” architecture of thecurrent generation of supercomputers, is now building the Clock of the Long Now - amonumental size mechanical clock designed to keep time for the next 10000 years. If wewant to stay on this planet for anywhere near that long Brand says, we have to become
better at strategically affecting our ecosystem. We are forced to learn “planet craft”.
Jane McGonical claims that gamers have a head start on this mission, because they havebeen mastering the art of planet craft for years. There’s actually a genre of computer
games known as “God games” she explains, which is world and population simulations
that give a single player the ability to shape the course of events on earth in dramaticways, over lifetimes. What all of these god games have in common, is that theyencourage the players to practice the three skills that are critical for real planet craft:© 2015 The Fuji Declaration! !

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1. Taking a long view. In God games players are operating at scales farlarger than we would ordinarily encounter on our day-to-day lives. They
have to consider their moment-by-moment actions in the context of avery long future: an entire simulated human life, the rise and fall ofcivilizations, or even the entire course of human history.

!

2. Ecosystems thinking. In God games you get to understand the world
as a complex web of interconnected interdependent parts. A skilledplayer will study and learn how to anticipate the ways in which changes
to one part of the system will impact other parts – often in surprisingand far-reaching ways.

!

3. Pilot experimentation. In God games you learn the process ofdesigning and running many small tests of different strategies andsolutions in order to discover the best course of action to take. Whenyou have successfully tested a strategy, you can scale up your efforts tomake a bigger impact.

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As we try to develop systems for engaging huge numbers of people in world-changing
efforts we can take an important cue from the most successful God games.
The universe simulation “SPORE” which was developed by the American game designer
Will Wright is explicitly linked to the notion of planet craft – and intentionally focus on
getting players to think of themselves as capable of changing the real world.
In SPORE players control the development of a unique species through five stages of
evolution: From single-cell origins into social land dwelling creatures - who form tribes,
build technologically advanced civilizations and ultimately ventures off into intergalactic
space exploration. Each stage gives the player control over a more complex system. The
game is meant to spark a sense of creative capability among players and to inspire themto adopt the kind of long term planetary outlook that can save the real world.
For players who complete all five stages of the game successfully, SPORE has a supergoal that represents the ultimate achievement in the game. The primary win is to develop
your single-cell creature into a successful intergalactic space-faring civilization, which
eventually reaches a super massive “black hole” at the center of the galaxy. Players whoreach this stage receive a “staff of life” which allows them to transform any planet in the
Spore galaxy into a vibrant diverse eco-system teeming with plants and creatures of all
kinds, with breathable , sustainable food webs and plentiful water supply. Along with thestaff of life players receive a special message and a mission:“You have traveled very far and overcome many obstacles. Your
creative powers have not gone unnoticed. Your heroic efforts have
proven you deserving the advancement to the next level of yourexistence. You are now to be given the power. Yes, that’s right THE
POWER. The power to create and spread life intelligence and© 2015 The Fuji Declaration! !

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understanding throughout the Cosmos. Use this power wisely. There isa wonderful opportunity to start on one particular planet. Look for thethird rock from SOL”
(Sol is Latin for “sun”, and so this final message from the game is a playful imperative to
become a real creator and protector of life on Earth).
As game designer Will Wright says: “The human imagination is this amazing thing. We’reable to build models of the world around us, test out hypothetical scenarios, and in somesense, simulate the world. I think this ability is probably one of the most importantcharacteristics of humanity…”
However, at the same time there is a counterbalance to the stimulation provided by thedigital world – and that is the hazards of digital addiction, anxiety, and mental andemotional imbalance.

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The Hazard of an Always-On Lifestyle!

The complexity of our rapidly expanding digital infrastructures and connected lives also
reveal a less positive and more menacing side. The growing deluge of information andthe tyranny of schedules, for example, demand that we stay connected to an ‘always-on’
lifestyle, which has proven to cause stress and anxiety.

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It is said that today there are more young children who play computer games and browse
the web than there are young children who swim or ride a bike. There are also a numberof cases where children and adults alike are suffering from what is referred to as “naturedeficit disorder”— reduced awareness and a diminished ability to find meaning in the lifearound us. Those people who live in big cities especially and thus who don’t have theopportunity to play freely in nature are finding recompense by retreating into the digitalworld. When we observe the frantic lives of those around us, we see just how many
distractions there are and how addictive our on-line behavior has become. The problem isthat as we spend more time in the digital realms we are spending less time in the naturalone – and this can lead to an unhealthy imbalance.

!

Yet a further imbalance can also occur when our exposure to the digital realms interfereswith our grasp on reality. A number of extreme cases have already made the headlines.
These include the case of a 22-year-old South Korean man who, in February 2010, wascharged with murdering his mother after she nagged him for spending too much time
playing online games. After murdering his mother the young killer then went to a nearby
Internet café to continue playing his games. Another extreme event is that of a young
couple, again in South Korea, who in September 2009 returned home from an all-night
12-hour gaming binge to find their three-month-old daughter dead. The couple were later
arrested and charged for starving their daughter to death after it emerged the couple weremore interested in raising an online baby (called Anima) in a popular role-playing game© 2015 The Fuji Declaration! !

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called Prius Online. Research published in the UK in February 2010 also showed
evidence of a link between excessive Internet use and depression.1 Whilst it is recognizedthat online gaming material can stimulate children’s brains through complex puzzlesolving and strategy-based games, it must also be recognized that more menacing aspects
lie close by. It is imperative that in our vision for an empowering digital media landscape
we remain aware and mindful of the potential hazards associated with emerging
technologies.

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Gopi Kalayl, chief evangelist at Google Social for Brands, presents an antidote in theform of daily rituals that focus on personal well-being and inner-balance, such as yoga
and meditation, as a way of counteracting the influence of the Internet by connecting to
one’s own “inner-net.” This is just one perspective in how we can re-calibrate our lives tosuccessfully merge the digital and physical realms. In order to cope and engage with theaccelerating change thrust upon us, it is essential that we develop the tools we need tointegrate our inner and outer worlds with the new information technology in a balanced
way. Essential for this positive balance and calibration is the need for new stories andnarratives.

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New Stories for our Future!

At this pivotal time in human evolution, it is vitally important that messages in the mass
media serve our psychological and spiritual health and not distort our collective
intelligence, imagination and evolution. We face big challenges and it will take an equally
big vision to transform conflict into cooperation and draw us into a promising future. The
most difficult challenge facing humanity is not devising solutions to the energy crisis or
climate crisis or population crisis; rather, it is bringing stories of the human journey into
our collective awareness that empower us to look beyond a future of great adversity andto see a future of great opportunity.

!

Without stories to orient us, we are literally lost. When we are lost, it is easy to befrightened and to focus on security and survival, to look for threats, and to pull together
into “safe” enclaves. Collective and powerful stories of the human journey can serve as
the social glue to pull us together in common effort and take us in a regenerative
direction. We do not seem to have those common stories now; however, the stories weseek are already present in biology, psychology, cosmology, mythology, technology, and
more.

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It is time to gather wisdom for the human journey from diverse sources so that we canbetter understand our time of profound transition and the promise that lies ahead. As the
1 Published by Leeds University (UK). For journal abstract see - http://content.karger.com/produktedb/

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U.N. Secretary General Ban Ki-Moon has stated recently, we are in a period of “Great
Transition.” This is a rare moment in human history when we are beginning to develop,
for the very first time, the "story of, by, and for all of us." There may be no more
important task for humanity than to cultivate narratives in our collective imagination thatcan serve as beacons for guiding us into a promising future. Such new narratives may
touch upon the following themes:

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•

A living universe paradigm: A self-consistent, pattern of thoughts, concepts, andassumptions about the nature of reality is rapidly emerging. Simply stated, we areseeing a profound shift from a non-living view of the universe to a view thatregards the universe as uniquely alive. This is not a “new” perspective as, morethan two thousand years ago, Plato said that, “the universe is a single living
creature that encompasses all living creatures within it.” What is new is how aliving systems perspective is drawing upon insights from science to validate thisemerging paradigm that regards the universe as a unified system that is sustained
continuously by the flow-through of phenomenal amounts of energy and whose
essential nature includes consciousness or a self-reflective capacity that enables
systems at every scale of existence to exercise some freedom of choice. A living
universe perspective transforms our approach to economic activity: Consumerism
makes sense in a dead universe. If matter is all there is, then where can I look forhappiness? In material things. How do I know my life mattered? By how many
material things I have accumulated. How should I relate to the world around me?
By exploiting that which is dead on behalf of those who are most alive(ourselves). Consumerism and exploitation of the Earth are direct and predictableoutcomes from the perceptual paradigm of a non-living universe. Alternatively, if
we regard the universe as a living system, then it is only natural that we look forour happiness in the juice of aliveness—in our relationships with others, withnature, and within ourselves. To live in a living universe, we are motivated toconsciously reduce needless busyness, complexity, and clutter in the material
areas of our lives so that we can have the gift of time and space to engage the nonmaterial areas. As experiential sources of satisfaction become more engaging,consumerism loses its appeal.

•

A bio-cosmic identity: The paradigm of a living universe reveals that we aremuch more than biological beings whose identity extends no further than our skin.
Instead, we are “bio-cosmic” beings that participate in the aliveness of a living
universe. The energy of divine aliveness pours through and sustains the entire
universe. Awakening to our identity as both distinct and intimately interconnected
within a living universe transforms the feelings of existential separation andspecies-arrogance that threaten our future. We are participants in a cosmic gardenof life the universe has been patiently nurturing over billions of years. A living
universe invites us to shift from feelings of indifference, fear, and cynicism tofeelings of curiosity, love, awe, and participation.

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•

A surpassing sense of purpose: A living universe is also a learning universe.
Living is more than “only not dying.” Our purpose in being here is to learn how tolive sustainably and compassionately within a living universe. Our life is our giftfrom the universe and how we choose to live is our gift to the universe. We are on
a journey of discovery. In freedom, we are discovering our identity as beings ofboth earthly and cosmic dimensions. After nearly 14 billion years of evolution, we
stand upon the Earth as agents of self-reflective and creative action at a time ofgreat transition for the entire Earth community.

•

A thriving planetary civilization: Through history, humanity’s capacity for selfreflective consciousness has developed progressively—from the magical world of
the hunter-gatherer, to the nature-based world of the agrarian farmer, then into the
dynamic world of the urban-industrial society, and now into a holistic perspective
and collective consciousness rapidly awakening within our global brain. This new
consciousness provides the basis for a new, global civilization. If our lives arenested within the larger aliveness of a living universe, then it is only fitting that
we treat everything that exists as alive and worthy of respect. Every action has
ethical consequences that reverberate throughout the ecosystem of the living
cosmos. Our collective purpose shifts from seeking high-consumption lifestyles
toward simpler ways of living that enable us to connect more directly with a living
universe of which we are an integral part. Humanity’s journey of awakening hasreached a critical turning point. We now confront the supreme test of living
sustainably on the Earth, in harmony with one another, and in communion withthe living universe.

The new media landscape is not only about cultivating stories that resonate and engage
with the outer world of the Internet but also narratives that inform and empower thelandscape of the ‘inner-net’. Our sense of self-worth as human beings -- and as planetary
citizens -- is crucial to the new media narrative.
New Media and the Politics of Conscious CitizenshipWe cannot create a new world in the cultural context of the old media programming. The
old media is selling a culture of consumption. The new media must serve a culture ofconservation and compassion. As we think, so we will become. If we fill our social mind
with old media, there is no room to imagine new possibilities. Communication is the
lifeblood of democracy. To choose a sustainable future, citizens need to be able tocommunicate among themselves about the future they want to bring into existence. We
require a “conscious democracy” that pays attention to what is going on and that uses themodern tools of local to global communication to enable citizens to engage in
unprecedented levels of dialogue and consensus building about our future. A healthy
democracy requires the active consent of the governed, not simply their passive
acquiescence. Democracy has often been called the art of the possible. If we don’t know

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how our fellow citizens think and feel about policies to create a sustainable future, thenwe float powerless in a sea of ambiguity and are unable to mobilize ourselves into
constructive action. The most powerful and direct way to revitalize democracy is byimproving the ability of citizens to know their own minds—local, national, and global.
By combining televised dialogues on key issues with instantaneous Internet-based
feedback from a scientific sample of citizens, the public can know its collective
sentiments with a high degree of accuracy. With regular Electronic Town Meetings or
ETMs, the perspectives and priorities of the citizenry could be rapidly brought into public
view and the democratic process revitalized. When a working consensus emerges, itwould presumably guide (but not compel) decision makers. The value of ETMs is not as avehicle for citizens to attempt to micromanage government through direct democracy;
rather, its value is as a vehicle for citizens to discover their widely shared priorities thatcan guide their representatives in government. Involving citizens in choosing the pathway
into the future will not guarantee that the “right” choices will always be made, but it will
guarantee that citizens will feel involved and invested in those choices.

!

A future of sustainable prosperity will emerge as citizens recognize the absolute necessityof using these new media tools to undertake an unprecedented level of dialogue about themost promising pathways ahead. With ongoing, local-to-global communication comesmutual understanding and gradual reconciliation around a shared vision of a sustainable
future. With an emerging vision of workable living held in common and a commitment torealizing that vision, the human family could make dramatic reductions in military
expenditures, begin to heal the global ecology, make development investments in poorer
nations, build new energy systems, and in many other ways build a promising future.

!

With a witnessing consciousness or observer’s perspective offered by the new media,
citizens can cultivate the detachment that enables us to stand back, look at the big picture,and make the hard choices and trade-offs that our circumstances demand. With areflective consciousness we look at our situation objectively and see how imperative it is
to begin the process of healing and reconciliation. The communications revolution plays acritical role in this global consciousness raising and consensus building. With the rapid
development of sophisticated communication networks, the global consciousness ofhumanity can awaken decisively. The Earth has a new vehicle for its collective thinking
and invention that transcends any nation or culture. From this communications revolution
can come a trailblazing, new level of human creativity, daring, and action in response to
the global ecological crisis.

!

Rather than feeling cynical or powerless, citizens feel engaged and responsible for society
and its future. As citizens are empowered to cope with mounting crises and to participate
in decision-making, democratic processes are revitalized. With a free and open exchange
of information and visions, and with safeguards to prevent any one group or nation fromdominating the conversation of democracy, a foundation for building a sustainable futureis firmly established.

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A revitalizing society is a decentralizing society, with grass-roots organizations that are
numerous enough, have arisen soon enough, and are effective enough to provide a
genuine alternative to more centralized bureaucracies. Eco-villages and smaller
communities can take charge of activities ranging from education, housing, and crime
prevention, to child care, health care, job training, and many more. The strength andresiliency of the social fabric can grow as local organizations promote self-help, selforganization, a community spirit, and neighborhood bonding. With control over many oflife’s basic activities brought back to the local level, a strong foundation is established tocompensate for faltering bureaucracies at the state, federal and global levels.

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By breaking the cultural hypnosis of consumerism and using the new media as a potent
tool for active social learning, a new cultural consensus could emerge rapidly.
Industrialized nations could move beyond the historic agenda of self-serving material
progress to a new, life-serving agenda of promoting the well-being of the entire humanfamily. Despite enormous economic, ecological, and social stresses, an overarching visionof a sustainable and satisfying future flourishing in a world of new media could provide
sufficient social glue to hold humanity together while working through these trying times.
A new sense of global community, human dignity, goodwill, and trust could be growing.
Although problems may continue to abound, a new springtime for humanity could be
emerging.

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Conclusion!

We are now participants in a profound cultural epoch of transition, change, andrecalibration like never before in human history. What makes this moment so pivotal isthat, as a global species, we are on the cusp of becoming a planetary society. As stated in
the Fuji Declaration Awakening the Divine Spark in the Spirit of Humanity: For a
Civilization of Oneness with Diversity on Planet Earth (provisional title), we have thepossibility now to witness a worldwide shift in consciousness and collaboration .

!

The recent revolution in global communications is having a profound effect and impact
upon human consciousness and the collective mind of our species. Increased physical,
digital, and emotional connectivity through our global-social networks appears to becatalyzing the emergence of an empathic species mindset. The spectacular rise in a new
global media landscape also reflects a new form of participatory consciousness,
especially among younger people. This emerging landscape of connectivity,communication, collaboration, and consciousness reflects a distributed engagement andrelational approach to living, rather than hierarchical. In this era the individual is nolonger constrained to be merely a passive receiver of information but can now be both theuser and the producer of knowledge: we have entered the era of the prosumers.

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In this study we have drawn attention to a new media landscape in profound transition:social media as a powerful tool of collective awakening; the rise of an Earth Voicemovement and a global citizen superpower; transformative approaches to global
education; the creative potential of computer games; the politics of conscious citizenship;
and the need for inclusive and transformative new stories for our collective future. We
have also, as a counterbalance, pointed to the hazards of living in an ’always-on’ media
environment. Overall, however, this study has mapped and highlighted the emerging
terrain of a new media landscape that has incredible potential for nurturing and sustaining
a diversified, yet unified, human planetary society.

!

!

Unlike any previous time in human history, an unprecedented opportunity for change andbetterment is now present. The human community has a responsibility for rising to thistime of opportunity as the many media factors described above may never be present
again at exactly the right moment when they are so badly needed. The human species is awitness to and participant in a time of great transition at an individual, community,
national, and planetary level. The new media landscape is critical for building apromising future based on new cultural narratives of hope and change. As a maturing
species, we have a profound responsibility to actively engage in this time of greattransition with an awakening consciousness that informs practical visions of a promising
future.

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References!
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Castronova, Edward, Exodus to the Virtual World, Palgrave and MacMillian, 2007.
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The Committee to Protect Journalists, USA Today, February 5, 2014. http://www.usatoday.com/
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Dennis, Kingsley L., New Consciousness for a New World. Rochester: VT: Inner Traditions,
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Dennis, Kingsley L., The Struggle for Your Mind. Rochester: VT: Inner Traditions, 2012.
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Dennis, Kingsley L., New Revolutions for a Small Planet. London: Watkins Books, 2012.
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Consciousness. London: Watkins Books, 2014.

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Diamandis, Peter & Kotler, Steven Abundance: The Future Is Better Than You Think. New York:Free Press, 2012.

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Dobey, Jean “Five ways to turn a Social Media Campaign into a movement,” The Guardian, 25
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Elgin, Duane , "Great Transition Stories For Becoming A Global Eco-Civilization,” posted
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Elgin, Duane , Voluntary Simplicity, New York: Harper Collins, 2nd revised edition, 2010,
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Elgin, Duane and Peter Russell, “Take Back the Airwaves,” posted on YouTube November,
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www.huffingtonpost.com/duane-elgin/the-last-taboo-on-televis_b_870497.html© 2015 The Fuji Declaration! !

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Elgin, Duane , "Can Television Help Awaken a Healthy World?,” posted July 21, 2011: http://
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Rifkin, Jeremy. The Empathic Civilization: The Race to Global Consciousness in a World in
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Wu, Timothy., The Master Switch: The Rise and Fall of Information Empires. New York:
Atlantic Books, 2010.

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© 2015 The Fuji Declaration! !

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www.fujideclaration.org