.jprs～ The Background and Purpose of Our New gTLD Establishment ～To become the adavanced Registry and to contribute to the community...JPRS will operate the New gTLD for R&D.

■ Background and Purpose of ".jprs" Establishment
The rapid growth and development of the Internet has been bolstered by the innovative ideas
including domain names and DNS, as well as various technologies that have enabled those ideas
to become reality.
It should be noted that the flexible environment of the Internet itself has been a significant factor
that has contributed to the growth and development, allowing facile trials and operations of newtechnologies intended for practical use.
In the meantime, the trend in exercising caution against the introduction of new technologies hasbecome more apparent, as the Internet has become an important part of the social infrastructure.
Consequently, we have less liberty of practicing trials of new technologies to determine theadmissibility as well as operating thorough testing before put into production environment.
As the center of balance in the Internet has shifted from research to business and not even a
short-term suspension of operations has become permissible, it may be a natural progression ofconsciousness to be on the safer side at all times.
Undoubtedly, service stability is extremely important for providers as well as for users. However,
if we face a situation where new technologies are not implemented any further due to the reasonof providing "stable services," then that will lower the motivation to improve the Internet andessentially stagnate the growth of the Internet itself.
In other words, in order for the Internet to keep growing while maintaining the existing flexibility,
we will require an environment to create positive innovations as weʼ ve had in the past.

■ ".jprs" for the Purpose of Social Contribution and Research and Development Support".jprs" had been applied by JPRS as ICANN opened the application window for the new gTLD
program, and our new gTLD establishment is intended with a primary purpose of research anddevelopment in relation to the Internet.
It is aiming to provide an environment where autonomous research pertaining to the Internet canbe conducted and to serve a wide purpose with the knowledge gained through its operations.
JPRS will make use of the knowledge gained through ".jprs" operations by providing research
results for the ".jp" development to achieve better services. Additionally, JPRS plans to leverage".jprs" for the purpose of gaining recognition of domain names, raising awareness of correct
usage, and providing valuable information for the entire Internet community.
".jprs" will be used not only for studies carried out by JPRS, but also for collaborative research anddevelopment with the relevant technology communities, academic institutions and accreditedbussiness partners. Unlike the existing gTLDs, ".jprs" will not be accepting registrations from thepublic at large, and JPRS itself will be the sole registrant of ".jprs."
As a leading company supporting and upholding the Internet/network infrastructure, JPRS
operates under a corporate philosophy which aims to contribute to the expansion of the Internetand to build a better future for people and society. ".jprs" is one of our forms of social contribution
as well as research and development support that JPRS perceives.

■ What ".jprs" will Offer and Achieve
JPRS will utilize ".jprs" as a place primarily to try out new technologies. This type of place iseffective, specifically, in a situation where collaboration by several participants is required.
For instance, conceivable research that involves collaborations by several participants could be
about whether the outcome of the collaboration between the two different registrars would be as
assumed in a situation when transferring a domain name with DNSSEC, or more specifically about
how impact on DNS would change when domain name registrations reach several millions.
The existence of such a place to research new technologies and services, while engaged incollaboration, will contribute to the expansion of and will be of value to the Internet.
Additionally, ".jprs" will contribute to the enhanced stability of domain name operations by sharing
the knowledge gained through ".jprs" operations with the global Internet community.
Furthermore, we believe that our JPRS activities through ".jprs" will gain the appreciation towards".jp" and increase the value of ".jp" itself at the same time.
By providing our TLD ".jprs," JPRS will aim at the establishment and provision of environment
which enables new innovations.
The registry operator website for ".jprs"<http://nic.jprs/>
Japan Registry Services Co., Ltd. <http://jprs.co.jp/en/>
Chiyoda First Bldg. East 13F, 3-8-1 Nishi-Kanda Chiyoda-ku, Tokyo 101-0065, JAPANCopyright © 2015 Japan Registry Services Co., Ltd.