Global Business Department

Introduction to Tohan Global Business Department

Comprehensive development of the content
business with international partners
Connecting Japan to the world through publications
Tohan Global Business Department has been utilizing its background in the Japanese publishing agency business to develop
business overseas since 1952. While imports and exports of domestic and foreign publications are a given, recent years
have seen a spread in the popularity of Japanese anime and games around the world, leading to a surge in the sales ofcomics and other related materials. These movements are not merely limited to the sale of goods,
but are also increasing new business frameworks such as various conventions and events, rapidly expanding Tohan's role.
Tohan is preparing for greater challenges with this growing new market in view.

Introduction to Global Business Department Comprehensive

Export ofbooks

Import ofbooks

Eventoperations

Copyright brokerageand IPs

Affiliatecompanies

International Publishing Business Affiliates

DRS
IVE

ITY

Taiwan Tohan Co., Ltd.
Founded in 1990 as the first Japanese-affiliated publishing house in Taiwan.
Develops translation and publishing business, manages events, etc.

China Publishing Tohan Co., Ltd.
Established in 2010. Engages in the business of translating and publishing Chinese books into Japanese,
as well as importing Western books.

All about Tohan

We are a leading publishing and distribution
company that contributes to the creationof a prosperous society
Where books are found and people gather, Tohan is aroundTohan is a leading publishing and distribution company connecting bookstores and publishers throughout Japan.
In Japan, around 70,000 new publications are published each year, with Tohan handling as many as 5 million books per day.
A stable distribution network and detailed coordination are essential to distribute them to bookstores and convenience storesthroughout Japan. Tohan has been helping to build a prosperous society by creating an infrastructure where publications canreach readers throughout Japan and by supporting people's intellectual activities, utilizing the advanced logistics,
commercial, and information distribution functions that we have cultivated since our founding in 1949.

Company profile

User

Tohan Corporation

Established1949

Capital

4.5 billion yenCEO

Toshitaka Kondo

IP holder

Distribution channels

Domestic market

Company name

RouteBookstores

Market analysis

CVS

Store delivery

Purchase and distribution of books

Logistics
Send and return

Readers andconsumers

Publishers

Finance
Libraries

Payment collection

Fee payment

Content marketing
EC

Sales promotion

Content planning

MakersInternationalmarket

Market development
Internationalreaders andpublishers

International
bookstores andbook fairs

Store development and event proposals

Event planning

A wide business domain
In recent years, we have developed collaborations with many business partners in areas that are highly compatible withbook sales. We are continuing to expand our business domain as a content supply chain company by affiliating withstationery manufacturers, character goods manufacturers, and bookstores. We are also diversifying our business by moving
into new fields different from our primary business as an agency such as real estate, fitness gyms, and co-working spaces.

Affiliate companies
Distribution business: Tohan Logistics Co., Ltd.
Bookstore business: Book 1st Corporation, Haruya Book Stores, Inc., Iwase Book Stores Inc.,
Bunshindo Shoten Co., Ltd., and more
Publishing business: MEDIA PAL Co., Ltd.
Stationery and miscellaneous goods business: DELFONICS Co., Ltd., Marimo Craft Co., Ltd.

LCOEADMP INGANYRIBDISTUTOR

Export businessWe handle the export of all kinds of Japanese publications
As a leading publishing and distribution company, Tohan has dealings with around 2,500 Japanese publishers and manufacturers,
allowing us to export almost any Japanese publication. We export and sell popular international books and comics to bookstoresand distributors that develop in North America, Asia, and Europe. In addition to publications, we have also been involved in theexport of stationery and miscellaneous goods in recent years, playing a role in the international development of Japanese content.

Supplier

Retailer

5030storesstoresabout 2,500

Purchases

about 4.5 millionbooks

storesExports
International business partners

Publishers and makers

1001store(bookstores, distributors, etc.)

Import businessDistribution of international products to every corner of Japan
We import books and magazines from the U.S., U.K., China, Korea, and other foreign countries for distribution and sale tobookstores in Japan. In order to meet the diverse needs of educational institutions, language learners,
fans of foreign culture, and more recently, foreign visitors to Japan, we handle a wide range of genres of Western books,
from technical books to entertainment-related books.

Supplier

Retailer

about 15

1. International publishers
2. Domestic importers

Imports &purchases

about 150,000

about 5,000

Salesbooks

Japanese bookstores

EXPERIENCED

Copyright agency and IP businessWe sign more than 2,000 copyright contracts with international publishers each year
The demand for translation of Japanese publications is increasing around the world. With over 30 years ofexperience as a copyright agency, Tohan acts as an intermediary between more than 750 Japanese publishers and 800 foreign
publishers in a variety of genres, including literary, practical, self-help, children's, and manga books. Tohan broker
around 2,000 copyright contracts per year, delivering Japanese publications throughout the world. We are also actively involvedin business that utilizes IPs (intellectual properties) such as characters, brokering merchandising contracts that make use of IPs.
Tohan brings Japanese IPs to fans around the world in a variety of ways beyond just translation and publishing.

WorldwideJapan

about 750

Brokerages

about 2,000
deals

Publishers

about 900

Brokerages

Publishers

Event businessSupporting the internationalization of the Japanese content industry
We support the internationalization of Japanese companies by assisting them in developing their Japanese content
business overseas, leveraging our expertise gained through years of exporting products and brokering copyrights.
For example, we have coordinated exhibits at the Japan Expo Paris, which attracts more than 200,000 visitors,
and international book fairs in Taipei, Beijing, and other cities. We also create places for Japanese content promotion
by planning and operating Japanese areas at international events.

Global Business Department

Tohan Corporation
6-24 Higashi-Gokencho, Shinjuku-ku, Tokyo 162-8710
https://www.tohan.jp/
alnair_08@tohan.co.jp