Niseko Visual Identity Style Guide

May 2007

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Niseko Visual Identity Style Guide

Introduction
This guide defines all parametersof the Niseko Visual Identity andis written to ensure the correctpresentation of the Niseko nameplateand corporate style.

The Niseko visual identity and its
elements have been specificallydesigned to reflect its individuality
while maintaining a unified style forNiseko.

The Niseko Master Artwork CDs andDVDs contain master nameplates anddigital artwork templates for all items
presented in this manual.

Nameplates should be used wherepossible, as a symbol to identify
Niseko. The nameplates combinedwith the way in which they arepresented is the essence of Niseko
Visual Identity. Consistency ofstyle, the way in which Niseko
communication material is laid out,
completes the identity and ensuresa professional and recognisable
image for the brand.
Only the combinations of the Niseko
nameplate and styles shown in thisstyle guide are acceptable.
Always use the master digital files
from the CDs and DVDs and referto the appropriate pages in this styleguide for detailed information about
the correct reproduction of theseimages.
Ensure any person producing artwork
for Niseko is given this style guide as
well as the digital masters from theCDs and DVDs.

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Niseko Visual Identity Style Guide

Primary Nameplate Version BLÊTRSi[Yjeh-]rYecckd_YWj_edm_j^ijob[/Ìi

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Primary Nameplate>Ìi

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Niseko Visual Identity Style Guide

Primary Nameplate Version B:

Always allow clear space aroundeach nameplate at all times.

Clear Spacexx
xThis space should always be at least
the width of the letter “n” of thenameplate at the size that it is toappear.

xx

Primary Nameplate Version B:

To ensure optimum legibility, theNiseko nameplate, including its clear
space, must never appear smaller
than 30mm width.

Minimum Size

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Niseko Visual Identity Style Guide

Primary Nameplate Version B:

Preferred colour and background options

If the nameplate must appear
on a coloured background,the following examples are thepreferred options.
If the nameplate appears over
an image background, it should
be reversed out of a dark image
background, or set in full colour
or solid black over a light image
background.

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Niseko Visual Identity Style Guide

Corporate Colour Scheme
Shown are the Niseko corporate
colours. No other colours areadmissible.
Use Pantone colour for spot colour
printing, process values for full colour
printing and RGB values for digital
display.

Primary Colours

Pantone CoatedPantone UncoatedProcess

RGB

Bright BluePMS Process Cyan C

PMS Process Cyan U

C100 M0 Y0 K0

R0 G143 B208

Light BluePMS 3005 C

PMS 3005 U

C100 M25 Y0 K0

R0 G115 B176

Mid Blue

PMS 300 C

PMS 300 U

C100 M50 Y0 K0

R0 G82 B147

Dark BluePMS 286 C

PMS 286 U

C100 M75 Y0 K0

R0 G52 B120

Light GreyPMS Cool Grey 7 C

PMS Cool Grey 7 U

C20 M15 Y10 K20

R150 G155 B156

Dark GreyPMS Cool Grey 11 C

PMS Cool Grey 11 U

C20 M10 Y10 K60

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Niseko Visual Identity Style Guide

Corporate Typeface
PrimaryThe primary Niseko corporate
typeface is called Futura LT.
It is available in Book & Bold.
We recommend that this primary
typeface be used for printed
marketing collateral only.
It can be obtained at <linotype.com>

Futura LT Bookabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Futura LT Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

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Niseko Visual Identity Style Guide

Corporate Typeface
ScreenNiseko corporate typeface for on
screen usage is called Helvetica.
Helvetica should be used for
the Niseko website and also forPowerpoint presentations.
Helvetica is available in Regular, Italic,
Bold and Bold Italic.

Helvetica Lightabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Helvetica Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

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