JPA announces its Environmental Action Plan
The Japan Paper Association
April 1, 2012
Fifteen years have passed since the Japan Paper Association (JPA)
established “JPA’s Committed Action Plan on the Environment” in January
1997 which was designed in response to the “Keidanren Appeal onEnvironment” established by Keidanren (Japan Business Federation)
aiming for a sustainable economic society while dealing with global
environmental challenges. Since the establishment of the JPA’s Committed
Action Plan, JPA member companies have earnestly worked toward theachievement of the plan by raising the targets of the plan eight times,
providing one of the best performances in the Japanese industry.
Paper and paperboard products are necessary materials for daily economic
activity and cultural life, tools of education and information, and packaging
and transportation of goods.
Paper and paperboard consumption is expected to grow, despite thedevelopment of electronic media and progress of IT. Given the paper industry
has a societal responsibility to sustainably supply the paper products
necessary for civil life in the future, the Japanese paper industry’s
experiences and performances in environmental burden reduction efforts
have become increasingly important.
JPA and its member companies must recognize that global environmental
protection is a crucial issue for the continuance of their business and humanfuture, and contribute to the building of a sustainable society throughminimizing the environmental burden in their business at home and abroad,as well as maximizing the use of limited resources.

April 1, 2012

JPA’s Environmental Action Plan
The Japan Paper Association
Environmental Principle
Paper and paperboard products are necessary materials for daily economic
activity and cultural life, tools of education and information, and packagingand transportation of goods. JPA member companies have the responsibilityof sustainably supplying paper products necessary for civil life in the future
through the use of limited resources.
JPA member companies are committed to contributing to the building of an
economically and environmentally sound sustainable society by actively
addressing environmental issues as typified by global environmentalproblems.
Environmental Policy
With the goal of building a sustainable society, JPA set the fiveenvironmental policies based on the environmental principle. JPA member
companies shall make the utmost efforts to achieve the course of action
established under the environmental policies. JPA shall conduct a follow-up
survey on the progress of member companies’ efforts and publish the resultsof the survey every year.
Environmental policies:
1. Realize a low-carbon society.
2. Realize a natural symbiosis society.
3. Realize a recycling society.
4. Address environmental risk issues.
5. Ensure steady progress in environmental management.
Course of Action
1. Realize a low-carbon society
JPA member companies shall promote the implementation of the “JPA’sAction Plan for Low-Carbon Society” in order to realize a low-carbon society.
1) CO2 emissions reduction
 Through fuel conversion and deployment of energy saving equipment,
reduce fossil energy derived CO2 emissions by 1.39 million tons fromthe fiscal 2005 level by fiscal 2020.
 Promote a modal shift in raw materials and products transportation,

as well as streamline the distribution system.
 Enhance energy saving efforts at business offices and laboratories.
2) Develop carbon sinks
JPA sets the target of expanding forest plantation area owned or managed
by its member companies at home and abroad by 525 thousand hectares fromthe fiscal 1990 level to 800 thousand hectares by fiscal 2020, in view ofincreasing forest carbon sinks that help prevent global warming, as well as
ensuring stable supply of raw materials.
2. Realize a natural symbiosis society
JPA member companies shall make efforts to develop and maintain forest
resources as raw material of paper, in view of forest functions such as
preventing global warming through carbon sequestration and preserving
biodiversity.
1) Combat illegal logging
JPA member companies shall never purchase illegally harvested and tradedwood and wood products, in order to prevent global forest destruction anddegradation by illegal logging and remove illegally harvested and tradedwood and wood products from marketplace.
2) Increase the use of domestic wood
JPA member companies shall actively make efforts to promote the efficientuse of domestic wood resources through increasing the use of domestic wood
including thinned wood, in order to revitalize rural areas and create forest
carbon sinks by forest development.
3) Promote sustainable forest management
JPA member companies shall promote sustainable forest management
through actively obtaining forest certification, in order to maintainbiodiversity and productivity of forest ecosystems, as well as increase
economic and social benefits in rural areas.
3. Realize a recycling society
JPA member companies shall save resources and address waste problems
through increasing the use of recovered paper as raw material.
JPA member companies shall streamline waste disposal to extend the life oflandfill sites and contribute to global warming countermeasures. JPA
member companies shall enhance the efficient use of resources by
maximizing the use of by-products from pulp and paper production in orderto prevent wasting of natural resources.
1) Increase the use of recovered paper
JPA member companies shall achieve a recovered paper utilization rate of64% by fiscal 2015 in view of establishing a recycling society through thereduction of waste generation and efficient use of natural resources.
 JPA member companies shall maintain and improve their deinked
pulp (DIP) manufacturing capacities.
 JPA member companies shall develop the technology to increase theuse of recovered paper including mixed office paper as raw material.
 JPA member companies shall promote the use of low-grade andunsuitable recovered paper for recycling as fuel including refuse
paper and plastic fuel (RPF).
2) Reduce landfill of the waste through maximum use of by-products
JPA shall reduce landfill of by-products from pulp and paper production
process to 350 thousand tons on a wet weight basis by fiscal 2015.
 JPA member companies shall promote inter-business cooperation toexpand the recycling of by-products generated in pulp and paperproduction.
 JPA member companies shall reduce organic waste volume and theirincrease as fuel.
 JPA member companies shall promote the research and developmentof new utilization of by-products.
4. Address environmental risk issues
JPA member companies shall develop, implement and monitor
environmental management programs as well as comply with environmental
regulations, in order to reduce environmental impacts at every stage fromprocurement, production, use, disposal to recycling.
1) Reduce environmental burden
 JPA member companies shall further reduce environmental burden
resulting from production (e.g. air and water pollution, noise,vibration, groundwater management, waste generation and odor), as
well as comply with regulations.
 JPA member companies shall secure crisis management systems toavert pollution from accidents and disasters.
2) Control the chemical risks
 JPA member companies shall ensure a thorough management of thechemicals used in pulp and paper production as well as raw material
and recovery resources, in order to mitigate the risk of using thechemical substances in paper and paperboard production.
5. Ensure steady progress in environmental management
JPA member companies shall operate business that places the highest
priority on harmony with the environment, and play an active role inaddressing resource and environment problems in the world pulp and paperindustry.
1) Ensure environment management
 JPA member companies shall improve their environmental
management systems and ensure environmental compliance to avoid
incorrect operations.
 JPA member companies shall strengthen their management bases
through improving risk communication with communities tocontribute to local economies.
2) Promote international cooperation
 JPA member companies shall focus on the research and developmentof resource and energy saving technology to help promoteinternational environmental measures.
 JPA shall play a central role in cooperation among the world paperindustries, especially 10 Asian paper industries(*) in sharing energy
saving technologies and recovered paper utilization systems.
(*) Japan, China, Korea, Taiwan, the Philippines, Vietnam, Thailand,Malaysia, Indonesia and India

Reference
Key Achievements of the JPA’s Committed Action Plan on the Environment
1. Global Warming Issues
1) Fossil energy consumption per ton of paper produced
The Committed Action Plan initially set the target of reducing by 10% fromthe fiscal 1990 level by fiscal 2010, followed by two revisions in 2004 and2007. JPA achieved 25.4% reduction in fiscal 2010, mainly thanks to fuelconversion from fossil fuel to waste and biomass fuels. Also, JPA achieved a
22.6% reduction of fossil energy-derived CO2 emissions from the fiscal 1990
level, reducing actual CO2 emissions by 6.63 million ton-CO2 to 18.75 million
ton-CO2 from the fiscal 1990 level (25.38 million ton-CO2).
2) Forest plantation area
The Committed Action Plan initially set the target of expanding forest
plantation area owned or managed by member companies at home andabroad to 550 thousand hectares by fiscal 2010. The forest plantation area ofJPA member companies is 690 thousand hectares in fiscal 2010, significantly
exceeding the target. Now member companies are working toward theachievement of the new target of 800 thousand hectares by fiscal 2020. The
total amount of carbon accumulation in forests owned or managed bymember companies at the end of fiscal 2010 is 178 million tons.
2. Realize a Recycling Society1) Recovered paper utilization
The Committed Action Plan initially set the target of achieving 56% of therecovered paper utilization rate by fiscal 2000, followed by two revisions –“60% by fiscal 2005” in 2001 and “62% by fiscal 2010” in 2005. The Japanese
paper industry achieved a 62% target in fiscal 2008. Now, the industry isincreasing the use of recovered paper to achieve the new target of 64% byfiscal 2015 set in the Environmental Action Plan.
2) Landfill of by-products
The Committed Action Plan set the target of reducing landfill of by-products
to below 450 thousand tons on a wet weight basis by fiscal 2010. The
Japanese paper industry achieved the target in fiscal 2010.
The Environmental Action Plan sets the target of reducing the total amountof landfill of by-products from member companies to below 350 thousand
tons by fiscal 2015.
3. Others
1) Illegal logging
JPA established the “Guideline for Measures against Illegal Logging” in2006. In line with the guideline, JPA member companies developed theprocurement policy and system to verify the legality of wood and paper
products with the implementation of third-party monitoring of theirmeasures every year.
2) Chemical substance management
JPA established the “Guideline of Paper and Paperboard Production
Intended for the Use for Food Contact” in 2007 in order to strengthen thehealth risk management of paper and paperboard products used for foodcontact containers and packages. JPA obliges its member companies to follow
the Guideline in addition to the standard set by the Food Sanitation Act. The
Guideline includes the limit for allowable heavy metal substances and the“negative list,” the list of harmful chemical substances that shall not be usedin manufacturing paper and paperboard products for food contact.
Furthermore, JPA developed the information retrieval system for chemical
substances “JPA-ChemiNet” which is an open database among registeredmembers (e.g., paper manufacturers and chemical suppliers). Through theChemiNet, JPA has implemented risk management of chemicals by updating
the negative list when related regulations are revised.
In addition to these efforts, in 2010, JPA started working on theestablishment of the list of chemical substances that can be used in
manufacturing paper and paperboard products for food contact.
3) Air pollution measures
In line with the government’s policy to reduce hazardous air pollutant
emissions, JPA had made efforts to reduce unintentionally emitted
chloroform (from the pulp bleaching process), benzene (generated by theincomplete combustion in waste incinerator) and formaldehyde used inproducing some paper grades, and achieved the target in fiscal 2004.
Furthermore, JPA had established the committed action plan to reduce
volatile organic compounds (VOCs), substances responsible for oxidants andsuspended particulate matter with the target of reducing emissions of five
major VOCs such as toluene by 75% from the 2000 level by fiscal 2010. TheJapanese paper industry achieved the target in fiscal 2010 with a significant
84.8% reduction from the 2000 level.
4) Water environment measures
JPA started voluntary efforts to control the discharge of adsorbable organichalides (AOX) into effluent in 1990, in order to reduce the production ofchloroform and persistent toxic substances such as dioxin generated in thepulp bleaching process. JPA achieved the target in fiscal 2006.
5) Environmental disclosure
Since the establishment of JPA’s Committed Action Plan, publication of theenvironmental report has become established among JPA member companies.

JPA member companies are making efforts to further reduce theenvironmental burden and promote social responsibility with activeenvironmental disclosure.