Future Initiatives of the Business Alliance between
Bridgestone Corporation andToyo Tire & Rubber Co., Ltd.
■Content of Press Conference
1 Greeting from the presidents of both companies
1.
2. Future initiatives of the business alliance
3. Q&A

October 27, 2008

Future Initiatives of theBusiness AllianceOctober 27, 2008
Bridgestone Corporationy Tire & Rubber Co.,, Ltd.
Toyo
1

Today’s Presentation
1. Tire Production Technology
gy Developmentp2. Procurement of Raw Materials, OtherMaterials and Equipment
3. Cross-Production of Tires between
Bridgestone and Toyo
4 Logistics
4.
5. Businesses Other than Tires2

1. Tire Production Technology Development■Mutually license technology
for innovative production systems-Seek to further enhance the innovative production
systems of both companies through advancing ribbon
technology and enhancing small-lot productiont h ltechnology■Mutuallyy license technology
gy
for existing production systems-Conduct joint development activities in order toovercome common challenges,challenges such as thoseencountered in developing equipment, increasing
design efficiency, and optimizing other aspects ofproduction- Mutually licensing unique technologies such as highprecision component preparation technology, small-lot
productiond i technology,
h landd overseas plantl
construction
iand operating know-how

31. Tire Production Technology Development■Medium- to Long-term Initiatives- Jointly develop new production methods
gy incorporated
pin thebased on the technology
innovative tire production systems of eachp ycompany

4

2. Procurement of Raw Materials,
Other Materials and Equipment■Utilize internal production- Mutually supply raw materials produced in-houseand equipment for general use.
- Make the best use of engineering subsidiaries ofthe companies■Conduct external procurement- Joint procurement of components for
manufacturing equipment■Rationalize logistics for procurement52. Procurement of Raw Materials,
Other Materials and Equipment■Mid- to Long-term Initiatives- Joint procurement of raw materials- Integration of raw material specifications

6

3. Cross-Production
between Bridgestone and Toyo

■Utilize production capacities of bothcompanies- Cross-production of radial tires for passenger
cars at Bridgestone’s
Bridgestone s Latin American plants
and Toyo’s U.S. plants■Cross-production at plants closer torelevant markets around the world- Reduce logistics costs■Increase flexibility- Establish
E t bli h complementarylt
production
d ti systemst7

3. Cross-Production
between Bridgestone and Toyo

■Mid- and Long-term Initiatives- Cross-production of radial tires for trucks andbuses byy improving
pg and expanding
pg
complementary systems- Integration of manufacturing of certain
products such as bias tires andsupplementary products- Cross-production at plants built in future8

4. Logistics《Swiftly exploit advantages in domestic
logistics》■Increase efficiency of domestic distribution- Use round-trip transportation and work to reducecarbon dioxide emissions by increasing transport
efficiency in addition to reaping economic benefits■Mutually utilize distribution bases(warehouses)■M k full■Makef ll use off llogistics
i ti subsidiaries
b idi i■Mutually■u ua y uutilizee bes
best ppracticesac ces relatede a ed tooresources and work know-how

9

4. Logistics■Medium- to Long-term Initiatives- Employ a joint transport strategy in both
Japan and overseas, and a policy ofintegration of warehousing sites- Investigate construction of new large-scale
joint warehouses105. Businesses Other than Tires■Urethane Business- Investigate collaboration in development,production, etc.

■Antivibration■Ati ib ti RRubberbb BBusinessi- Joint research into eco-friendlyy technologygy- Joint procurement of components- Joint research into production technology

11

5. Businesses Other than Tires■Medium- to Long-term Initiatives- Investigate collaboration in other businesses

12