Company Brochure

Aoba-BBT, Inc.

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)Message

Developing a Lifelong Learning Platform For Anyone From
Young Children To Executives
Marking a fresh start by amplifying our dual pillars of international and recurrent education.
Since our establishment in April 1988, our vision has been focused on 'Lifetime
Empowerment'–the commitment to fostering a learning environment that empowers
individuals to continuously acquire new knowledge. Leveraging our strength in
Education Technology, including establishing Japan's first 100% online university andgraduate schools, we have primarily catered online education to professionals(Recurrent Education Business Segment).

Mr. Iwao Shibata
CEO and President of
Aoba-BBT, Inc.

Additionally, in 2013, we embarked on our international schooling segment
catering to children from preschool to high school students (K12 International
Education Business Segment), which has grown to account for nearly half of ourconsolidated revenue and profit.
The intent behind the recent change in our company name was to accurately portrayour current and future positioning, treating both international and recurrent education
as a main driving force. This way, our name further aligns with our vision of "Lifetime
Empowerment"–continuous learning from childhood to the management level–and will
resonate more clearly with stakeholders.
With our rebranding to 'Aoba-BBT Corporation,' we marked this as a fresh start.
Having international education, fostered at Aoba Japan International School–fromyoung children to high school students–and online education targeting young
professionals to senior management as our two driving forces, we will develop our
education platform and continue to nurture future global leaders, entrepreneurs, andexecutives.

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)

Biography:
Mr. Shibata graduated from the Faculty of Engineering at Kyoto University
and holds a Master of Engineering from Kyoto University Graduate School,a Master of Science (MSc) from the London School of Economics andPolitical Science in the United Kingdom, and an MBA from the Kellogg
Graduate School of Management at Northwestern University in the UnitedStates. He assumed the position of CEO and President of Business
Breakthrough Inc. in June 2018. He also serves as a professor at theBusiness Breakthrough University Graduate School and assumed the roleof Dean of the Graduate School in June 2017. Additionally, he is the CEO
and President of Aoba International Educational Systems Co., Ltd., which
operates Aoba-Japan International School.

2Lifetime
Empowerment
Networks of knowledge infinitely(∞) expand human potential

MISSION

Nurturing Leaders Who Thrive Globally

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)

VISION
3

Life-Time Empowerment（LTE）

INDEX

05｜Our Foundation

08｜K12 International Education Business

13｜Recurrent Education Business

29｜Basis of Our Growth - Our Strengths

34｜Company Overview

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Our Foundation■ Our History■ Our Business Sectors(K12 International Education Business,
Recurrent Education Business)

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Our History

Pioneering Strategies Towards“Nurturing Leaders With Global Standards”
Constructing stable growth through Japan's first online university, our online learning platform,
and relevant M&A strategies.

【 1998 】 Founded Business Breakthrough, Inc.

No. of Students and Past Initiatives【 2001 】 Launch of Joint Program with BOND University(BOND Business School - Online MBA [BOND-BBT])

Japan's first online bachelor's
program in businessadministration

20,000Established BBT University (2010)

15,000Japan’s first 100% online
university, approved by the
Ministry of Education

17,682【 2002 】 Started offering AirCampus®
【 2005 】 Established Business Breakthrough Graduate University

Operating International
Schools, which currently
accounts for over half ofconsolidated sales andprofit（2013）

Listed on the Tokyo Stock Exchange Mothers Market【 2010 】 Established Business Breakthrough University【 2013 】 Participated in the management of Aoba Japan International School【 2014 】 Participated in the management of Aoba Japan Bilingual Preschool【 2015 】 Participated in the management of Summerhill International School

10,000【 2016 】 Listed on the Tokyo Stock Exchange's First Section

Established BBT Graduate
University (2005)【 2019 】 Participated in the management of Musashi International School

5,000（No. ofStudents）0

Launched services of IT Planners【 2021 】 Participated in the management of Blending Japan Co., Ltd.

329

【 ～Today】 Acquired and developed six companies that operate international
1998

2005

2013

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)schools and two IT management business companies

2020

6

Our BusinessRealizing Our Mission Through Two Business Segments
Covering a wide age range–from young children to business professionals–through two distinct businesses.
Our company operates through two primary business segments: the 'K12 International Education Business,' which targets young children to high school students, and the 'Recurrent Business' foruniversity students, young professionals, and business leaders. Through providing educational environments for a broad age range, we aim to realize our mission of "Lifetime Empowerment" toencourage lifelong learning.

For young children to highschool students
Programs accredited to global standards

For university students to business leaders
High-quality programs to enhance business skills

K12 International Education Business

Recurrent Education Business

Providing in-person and online educational
environments tailored to all age groups andeducational content.

Graph of Business Coverage Based on "Mode of Attendance"and "Age Group"
OnlineRecurrent Education
Business

The graphic here analyses our entire business based on 'mode ofattendance' and 'age group'. Besides our strong emphasis on online
education, we also offer flexible learning environments tailored to thetargeted age group and specific educational content.

Business
Leaders

Children
K12 International Education
Business
In-Person

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K12 International Education
Business■ Market and Business Features■ Achievements■ Our Services■ Our Services Details

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K12 International Education Business

Market and Business Features
The expanding size of international schools in the global market and the unique features of ourinternational education business.
We are seeing continuous growth in the market size ofinternational schools.

The Growing Market of
Global International Schools

As for July 2022

(2013～2023)

According to statistics, the overall market size of international schools isincreasing. This includes an increase in the number of schools, students,
and teachers.

International schools have become an attractive market
segment.
The international school business has become an enticing segment of thedomestic education industry market.

13,180No. of Schools

5.8m
No. of Students

571,288
No. of Teachers

US$ 54bn
Growth Potential

60％

53％

60％

92％

Source：ISC Research “International School data for 2022”

Providing the only international schools in the country
that align with two distinct global educational tandards.
We are the only company in Japan operating schools which deliver bothInternational Baccalaureate authorised and Cambridge accredited
programs.

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K12 International Education Business

Achievements
Expanding the scale of our international school business and gaining global recognition.
Aoba-Japan・International School（AJIS）
Notable university admissions of AJIS Top-ranked universities basedon the THE Rankings

・We are the fifth school in the country to be authorised withthe complete International Baccalaureate (IB) program.
・We have initiated a partnership with the University of
Melbourne.
・Our graduates go on to attend top-level universities aroundthe world.

・The total number of students across the kindergarten,elementary, middle, and high school divisions has exceeded
700, showing significant growth.

Universities (Domestic)

Rankings

Universities (Worldwide)

Rankigns

Tohoku University

1

University of California Berkeley

8

The University of Tokyo

2

Imperial College London

10

Osaka University

3

University of Chicago

13

Tsukuba University

9

University College London (UCL)

22International Christian University

11

University of Michigan Ann-Arbor

23

Keio University

12

Carnegie Mellon University

28

Waseda University

14
University of Edinburgh

29

University of California,
San Diego

32

Tokyo Medical and Dental University

・A new Bunkyo Campus has been established specializingin high school education.

・We have established a new online campus and havereceived approval to operate as Asia's first, and Japan's only,
online IBDP pilot school until 2025.
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Okayama University

21

Ritsumeikan Asia Pacific University

22

The University of Melbourne

34

Sophia University

22

King's College London

35

10

The List of
Further Study
Destinations

K12 International Education Business

Our Services (For Children)
Offering a wide range of services aimed at nurturing future global leaders.
Service Categories

School nameAoba-Japan・International School

International School(s)Having adopted the world-renowned curricula of the International Baccalaureate (IB) or
Cambridge International (A Level), we are dedicated to cultivating students with a global
mindset.

International
Education
For Children
We provide education forpreschool to high school
students across four
service categories,
incorporating multiple
languages, including
English and Japanese.

Summerhill
International School
MusashiInternational School

Bilingual Preschool(s)Guided by the question "What experiences are crucial for children who will shape the 21st
century?" we offer a program anchored in holistic education and inquiry-based learning,stemming from the IB. This is delivered in a bilingual environment of Japanese and English.

Aoba-Japan・Bilingual Preschool

International Saturday School(s)Diverging from traditional tutoring centers focused on pen and paper, our school utilizes
interactive displays, engaging both the mind and body, ensuring that students can efficiently
and enjoyably acquire English proficiency and a global perspective.

Online Bilingual School(s) - Extracurricular
Leveraging the expertise in international school operation, we offer online bilingual education
programs in English, allowing for learning without the constraints of time or location.

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11

AOBA Action Learning
AcademyGO School

Hatchlink Jr.

K12 International Education Business

Details of Our Services (For Children)
School Names

Service Overview (Curriculum and Certifications)Primary Target Groups /Available Certifications

Aoba-Japan・International School

Adopted International Baccalaureate (IB PYP / MYP / DP) curriculum
Can Achieve globally accredited certification (CIS, NEASC, IB, ERACOS,
and JCIS)

1½ -18 years old

Summerhill
International School

Adopted International Baccalaureate (IB PYP) curriculum
Can Achieve globally authorised certification (IB)1-6 years old

MusashiInternational School

Adopted Cambridge International (Cambridge A level) curriculum
Can Achieve globally accredited certification (CP, CLS, IGCSE, and A-Levels)

5-18 years old

Aoba-Japan・Bilingual Preschool

Non-accredited preschool
Adopted International Baccalaureate (IB PYP) curriculum

1-6 years old

AOBA
Action Learning Academy

Adopted an original curriculum developed by AOBA

2-9 years old

GO School

Offers personalized education using international digital materials, catering
to a wide range of English levels, from beginners to international school
graduates and returnee students.

3-18 years old

Hatchlink Jr.

An online English conversation school exclusively for children, designed
to make learning English enjoyable. The course structure is tailoredaccording to age and proficiency level.

3-18 years old

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Recurrent Education
Business■ Market and Business Features■ Achievements■ Our Services■ Our Services Details

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Recurrent Education Business

Market and Business Features
Analysis of trends in the recurrent education market and the features of our recurrent business segment.
Recurrent education has entered a mature phase in theJapanese market, while online education is growing.
The recurrent education market in Japan, encompassing "corporate training" and"language business," has plateaued, indicating a mature market. However, when
we look at Japan's recurrent education market in terms of online vs offline, theonline segment is growing at a CAGR of 10-15%.

Market size of recurrent education in Japan
Recurrent
10,000

Corporate
Training

Language
Business

E-learning

E-learning
CAGR 10-15%

7,500
5,000
2,500
（100M）02020

Along with the launch of the first 100% online university
approved by the Ministry of Education, our Recurrent
Education business is looking ahead to a future with AI/DX.
・We are focusing on online education and recurrent education, which are
positioned in the growth market. We have launched businesses with high-entry
barriers, such as the first 100% online university approved by MEXT, as well asinternationally accredited MBAs.
・Envisioning a future with AI/DX, we have a subsidiary (IT Planners JapanAsia Pacific) that specializes in IT management. We aim for further businessgrowth and expansion in this domain.

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2021

2022

2023

Recurrent Education Business

Achievements
Strengthening development in response to rapidly expanding needs and aiming to be a leader
in corporate HR Development.
・We have seen a significant increase in lead acquisition and new
corporate orders and strengthened our digital marketing activities in
response to rapidly expanding needs.
・We have made a proactive investment in the development of DX talenttraining programs.

Trends in our"Corporate Personnel Training-related Business"

120％

132％

・Our aim is to become the leading company in the corporate training
market.
・Since 2021, we have regularly hosted an online event called the "BBT
Recurrent Summit" to discuss human resource development essential forsurviving in an era of change. The event focuses on the realization ofhuman capital management, which is crucial for the sustained growth ofcompanies and its most challenging aspect: the development ofmanagerial talent. Through these summits, BBT leverages its strengths inhuman resource development and enhances its brand appeal.

2021
2022

No. of Leads
Acquired・In particular, there is a growing demand for the development of nextgeneration managerial talent based on succession plans. BBT has been
focused on the conceptual and abstract skills required for future businessleaders, and these skills are becoming increasingly essential in thechanging business landscape.

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No. of Corporate
Orders Received

Recurrent Education Business

Achievements
The Evolving University Business: Operating top-tier MBA programs and developing
cutting-edge learning systems.
・We operate two MBA programs: (1) Japan's only corporate-based BBT Graduate School of Business and (2) the internationally accredited "BONDBBT MBA," recognized by AACSB and EQUIS.
・We have implemented one-to-one learning support using AI and other technologies, alongside forward investments in education (curriculum, facultyorganization, and learning efficacy).
・BBT University/Graduate School recorded a relatively high enrollment number for the fall term of 2022.
・As a part of diversity initiatives, we introduced the "Athlete Scholarship Program", aiming to expand opportunities for competitive talent activities.

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)16

Recurrent Education Business

Our Services（For University Students to Professionals）
Offering a wide range of services promoting continuous learning tailored to your objectives.
Objective

Service Names¥¥¥¥¥¥¥¥

Business Breakthrough University (BBT University)

Degree Acquisition Program

Business Breakthrough University Graduate School(BBT Graduate School - MBA)
BOND-BBT MBA (Overseas MBA)

Recurrent
Reskilling

Digital First Camp

Certificate Program

Finance Driven Camp
From college students
to young professionals
and executives, weoffer educational
content across a wide
range of fields toensure everyone canacquire the skills theyneed.

Digital Transformation (DX) ・IT Talent Development

IT preneurs Japan Asia Pacific

ABS Entrepreneur Development Program

Entrepreneur Development

Program for Program for Holistic Development
Program for Developing Conceptual & Imagination Skills

Corporate Talent
Development Solutions

Program for Developing Soft Skills

Program for Developing Hard Skills
Program for Developing Problem-Solving Skills

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Recurrent Education Business

Degree Acquisition Program
Primary Target Groups /Available Certifications

Service Names

Service Overview

Business Breakthrough University(BBT University)

The only university in Japan where students can acquirea Bachelor's degree in Business Management entirely
online. We aim to cultivate professionals who caninnovate and produce results on a global stage.

Age 18 andabove

Business Breakthrough University
Graduate School(BBT Graduate School・MBA)Japan's first online MBA program designed for working
individuals. Students can learn management perspectives
and strategic planning capabilities from top-tiermanagement educators. This school qualified for the
Ministry of Health, Labor, and Welfare's specializedpractical education and training benefit fund.

Working
Professionals

BOND-BBT MBA（Overseas MBA）

An online international MBA program jointly developedin partnership with the prestigious BOND University inAustralia. Students can acquire an overseas MBA in
Japan while continuing to work.

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DegreeAcquisition
ProgramWorking
Professionals

Recurrent Education Business

Certification, Digital & IT Talent Development,
Entrepreneur Development
Service Names

Service Overview

Primary Target Groups

Digital First CampA three-month program designed to efficiently learn the skills
needed for digital transformation (DX) , such as envisioning
digital businesses, prototyping, and driving initiatives.
Recognized by the Ministry of Education's training grant system.

Age 18 and above

Finance Driven Camp

An intensive three-month program designed to teach key
financial skills.

Age 18 and above

IT Talent Development &Organizational
Transformation - ITpreneurs

A program equipped with key elements for DX advancement,such as Agile project management and DevOps methodology.
Services offered include instructor training, certification exams,
and organizational development services.

Entry-level to Top
Executives(All Business Professionals)

ABS Entrepreneur
Development Program

A program that teaches participants to establish an idea as a
viable business by conceiving a mechanism for generating
profits, devising a business plan, and putting it into action.
While it's not mandatory to actually launch a business, theprimary objective is to cultivate a mindset like an entrepreneur.

Entry-level to Top
Executives(All Business Professionals)

Certificate
Program

DX・IT Talent
Development

Entrepreneur
Development

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Recurrent Education BusinessCorporate Talent Development Solutions
Navigating the rapid evolution of the market with reskilling opportunities tailored to the needsof our clients.
Degree of Required
Abilities

Program for Holistic Development
Conceptual & Creative Thinking Skills
The ability to generate new ideas and lead in
new directions.

Program for Developing Conceptual& Imagination Skills

Soft Skills
・Leadership・Communication（English）

Program for Developing Soft Skills
Hard Skills
・IT・Finance・Statistics ・Marketing

Program for Developing Hard Skills

Problem-Solving Skills
Program for Developing
Problem-Solving Skills

The ability to accurately grasp the essence ofchallenges and effectively address them.

Entry-level
Professionals

Managers

Executives

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Position(Age Group)20

Recurrent Education Business

Conceptual & Creative
Thinking Skills

Corporate Talent Development Solutions

Hard Skills

Program for Holistic Development

Problem Solving

Acquire knowledge that enables a comprehensive business overview, along with skills in problem identification and resolution.

Soft Skills

Service Names

Service Overview

Primary Target Groups

BBT ChAn online program where world-renowned management consultant,
Kenichi Ohmae, delivers two-hour weekly videos on global
economics and business management. This content focuses onbasic business skills and the latest business models.

Entry-level to
Top Executives(All Business
Professionals)

BBT Insights

A program that offers a curated 15 hours of content from over 7,000
hours of BBT video content, updated monthly. Refresh and broaden
your management knowledge and insights.

Managers,
Executives,
Senior Executives

BBT “Personalize”(Planner version / AI version)

A program that offers fully online, individually optimized curricula foreach employee. Based on an employee's self-profile, we either
conduct an online consultation with a curriculum planner or perform
an analysis using AI to propose a tailor-made curriculum andcourses. Through proactive learning, we achieve high completion
rates and utilise effective learning time.

Entry-level to
Top Executives(All Business
Professionals)

BBT “Update”

A platform designed to support employee self-study. With no initialfees or operating costs, companies can integrate the "BBT Update
Site" into their intranet, allowing employees to choose and proceedwith their desired courses.

Entry-level to
Top Executives(All Business Professionals)

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Recurrent Education Business

Conceptual & Creative
Thinking Skills
Soft Skills
Hard Skills
Problem Solving

Corporate Talent Development Solutions

Program for Developing Conceptual& Creative Thinking Skills（1/2）
Cultivate the ability to create new ideas and discover new directions.

Service Names

Service Overview

Primary Target Groups

BBT Management School

An online program that covers necessary management skills forthe rapidly changing modern era. Access lectures by Kenichi
Ohmae and other business leaders, engage in online discussions,and develop comprehensive managerial perspectives. Further
enhance creative thinking, decision-making, and communication
skills.

Executives,
Executive Candidates

BBT×PRESIDENT Executive Seminar（Co-hosted with PRESIDENT Inc.）

A two-day executive training program co-hosted with PRESIDENT
Inc. that covers the most vital themes for businesses at any given
time. Themes vary based on current business relevance. Thisseminar offers unique learning and networking experiences with
top-tier instructors and fellow executives.

Executives,
Senior executives

KokenkaiA study group and business leader network program that covers
the creation of new-era business models in major domestic cities.
It involves monthly study sessions, seminars, and an optional
annual overseas trip.
※An annual overseas inspection tour is available (fees apply)

Executives(Membership)

Continued on the next page.

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Recurrent Education Business

Conceptual & Creative
Thinking Skills
Soft Skills
Hard Skills
Problem Solving

Corporate Talent Development Solutions

Program for Developing Conceptual& Creative Thinking Skills（2/2）
Cultivate the ability to create new ideas and discover new directions.

Service Names

Service Overview

Primary Target Groups

Liberal Arts Rokkan Course

An online program that uses liberal arts education to enhance thevision and strategy formulation of business professionals.
Students acquire universal knowledge from broad disciplines likesocial sciences, natural sciences, and humanities to refineinteractions in global settings.

Executives, Managers、Those Involved in
Global Business

BBT Next Leader Program(BNL)

A program designed to nurture business strategy in employees.
Rooted in knowledge areas like marketing and finance, thisprogram challenges participants to think about ongoing businessissues from an executive's point of view, as well as collect data,
analyze that data, and propose solutions.

Selected Employees
for Managerial Promotions,
Newly Appointed Managers

Recurrent Start Program

A concentrated three-month online course with MBA-stylepractical case studies combined with insights into global
economic news via "Kenichi Ohmae Live" and selected
executive lectures. Hone your information sensitivity, strategic
thinking, and conceptualising skills. This is a program tailored toeach candidate using interviews conducted at the outset of the
program.

Entry-level to
Top Executives(All Business Professionals)

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Recurrent Education Business

Conceptual & Creative
Thinking Skills
Soft Skills
Hard Skills

Corporate Talent Development Solutions

Program for Developing Soft Skills（1/2）
Acquire strategic communication skills to maximize results in diverse cultural and linguistic environments.

Problem Solving

Service Names

Service Overview

Primary Target Groups

Leadership・
Action Program

A year-long program that covers essential leadership skills,
focusing on vision formulation, organisational construction,and the ability to inspire and lead people. It involves
discussions, assessments, coaching, group work, and more.

Managers,
Executive Candidates

Team Leadership・
Action Program

A program that covers the necessary skills for next-generation
leaders, especially the ability to motivate and lead people. It
explores leadership skills and the intrinsic qualities a leader
requires.

Newly Appointed Junior
Leaders (Candidates),Managerial Candidates

Conversational Development Course(Main Course)

A course that covers the foundational elements ofcommunication, focusing on achieving balanced dialogue formutual understanding and broadening perspectives. This aidsin agreement formation and problem-solving.

Entry-level to
Top Executives(All Business Professionals)

Continued on the next page.

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Recurrent Education Business

Conceptual & Creative
Thinking Skills
Soft Skills
Hard Skills

Corporate Talent Development Solutions

Program for Developing Soft Skills（2/2）
Acquire strategic communication skills to maximize results in diverse cultural and linguistic environments.

Problem Solving

Service Names

Service Overview

Primary Target Groups (English Levels)

English Conversation (Online)
× Power Up Course

A combined course that covers online English conversation andan enhancement workshop to lead learners from intermediate toadvanced levels. It teaches how to become proactive learners
and enhance speaking skills.

TOEIC scores
600～860

English Personal Coaching(AI Inside)

An intensive course that covers personal coaching in English withsupport from dedicated learning coaches and English
conversation instructors, ideal for those in business roles whoneed English skills.

All levels

Business English Conversation AI(AI Inside)

A course that covers the acquisition of practical skills by
simulating over 200 business scenarios. This course is further
enhanced by one-on-one online sessions with experienced
instructors, along with AI-assisted preparation and feedback.

All levels

Management Course AI(AI Inside)

A course that covers problem-solving English communication inbusiness across 12 categories including HR, finance, sales, andexecutive management, allowing participants to select based on
their roles.

TOEIC scores
550～800

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Recurrent Education Business

Conceptual & Creative
Thinking Skills
Soft Skills
Hard Skills

Corporate Talent Development Solutions

Program for Developing Hard Skills
IT, Finance, Statistics, and Marketing: Acquire the ability to strategically derive appropriate solutions.

Problem Solving

Service Names

Service Overview

Primary Target Groups

Financial Real-Time Review

A course that provides in-depth explanations about the latest
trends in financial markets, such as global economic trends,
stock markets, foreign exchange markets, commodities markets,
world interest rates, global investor trends, and real estate
conditions.

Managers,
Executive Candidates

Stocks & Asset Formation
Practical Course

A course that discusses the mindset needed for individual asset
formation, and goes on to demonstrate investment environment
analysis and practical management focusing on stocks.

Entry-level to
Top Executives(All Business Professionals)

DX Promotion Basic Course～From a Business Perspective～

A course that covers the basic knowledge and necessity of DX,
along with mastering concrete methods to practically promote DX
within an organization.

Junior Employees,
Mid-level Employees,
Managers

BBT Input Encyclopedia

A three-month program that covers over 200 hours of DX-related
video content, offering a comprehensive understanding of DX
from five perspectives, including its overview and innovative
applications in business.

Junior Employees,
Mid-level Employees,
Managers

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Recurrent Education Business

Conceptual & Creative
Thinking Skills

Corporate Talent Development Solutions

Program for Problem-Solving Skills（1/2）

Soft Skills
Hard Skills

Acquire the ability to understand real-world challenges and address them appropriately.

Problem Solving

Service Names

Service Overview

Primary Target Groups

Business Output GYM

A fun and professional training program conducted entirely online.
Entry-level toBy cycling between input and output exercises, participantsTop
Executives
enhance their business skills, such as logical thinking, marketing,(All
Business
Professionals)
accounting, and more.

Practical Management Course

A course that covers essential skills required by future managers.
It emphasizes both business management and people
management, providing the skills to address real challenges inyour department and comprehensively learn about subordinate
management and development.

Fundamentals of Problem
Solving Course

A course that covers everything from the basics of problem
solving to corporate strategy development, enabling
participants to grasp a holistic picture of problem-solving.

Entry-level to
Top Executives(All Business Professionals)

Updated・Essential
Problem Solving Skill Course

A course that covers basic skills, such as problem-solving
abilities and logical thinking. After receiving input through lecture
videos and comprehension questions, participants work on
exercises for each step of the problem solving approach.

Entry-level to
Top Executives(All Business Professionals)

Continued on the next page.

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27

Managers

Recurrent Education Business

Conceptual & Creative
Thinking Skills

Corporate Talent Development Solutions

Program for Problem-Solving Skills（2/2）

Soft Skills
Hard Skills

Acquire the ability to understand real-world challenges and address them appropriately.

Problem Solving

Service Names

Service Overview

Primary Target Groups

Strategic Thinking Training

A course that covers concepts such as "Modern Corporate
Staff," "Corporate Analysis and Value Creation," and"Marketing Communication." Through diverse output training
and feedback from learning advisors, it refines strategic
thinking and practical abilities.

Mid-level Employees～ Executives

PLI Assessment

An assessment to provide a comprehensive evaluation andmeasurement of problem-solving skills. It evaluates leadershipand entrepreneurial skills by examining aptitude, qualities,
values, motivation, and behavioral traits (competencies).

Entry-level to
Top Executives(All Business Professionals)

Problem Solving Skill Assessment(Logical Thinking)An assessment tailored for junior to mid-level employees. It
evaluates the ability to think logically, set up coherent
arguments, and convey personal opinions.

Junior ～ Mid-level
Employees

Problem Solving Skill Assessment(Strategic Thinking)An assessment tailored for business leaders. It evaluates theability to accurately grasp real-world situations and theessence of problems faced by companies.

Mid-level Employees～ Managers

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)28

Basis of Our Growth Our Strengths■ Point 1

Expertise in the Field of International Education■ Point 2

Development of Exceptional Education Programs■ Point 3

Original Educational Content and Learning Systems■ Point 4

Achievements and Commitment in the AI/DX・EdTech Field

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)29

Basis of Our Growth - Our Strengths

Point 1
Tangible Evidence of Our Expertise in the Field of International
Education
Possessing highly-valued credentials in international education.
・We are the fifth school in Japan to receive authorisation for the International Baccalaureate (IB) program covering K12 education (achievement of Aoba Japan International School).
・We are also the first school in Asia to receive authorisation by the International Baccalaureate Organization for the Online DP Pilot Project.

Securing stronger evidence in line with market
expansion.
・The student population has been growing for ten consecutive years since ourfoundation, expanding six-fold in 2023, exceeding 1,500 students.
・We produce successful candidates for top universities both domestically andinternationally, such as the University of Tokyo and UC Berkeley.
・We plan to strengthen our commitment to provide educational offerings in Japanand overseas.

Number of Students
Aoba-Japan・Bilingual Preschool

Musashi International School

Summerhill International School

Aoba-Japan・International School

April 2023
1,544

2,000

CAGR 21.9％

1,500
1,000
500
0

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)

30

230
2013

2016

2019

2022

Basis of Our Growth - Our Strengths

Point 2Globally Recognized Exceptional Education Programs
The only educational institution in Japan that holds an international certification that fewer
than 3% of global MBA programs hold.
Acquired Certification
・BBT University is accredited by the Ministry of Education, Culture, Sports,
Science and Technology (MEXT) and has received compliance in accreditation
evaluation from the Japan Institution for Higher Education Evaluation (JIHEE).

BBT
University

BBT
Graduate School (MBA)BOND-BBT MBA

・BBT Graduate School is accredited by MEXT and has obtained international
accreditation from both JIHEE and the Japan University Accreditation
Association (UAA).
・BOND-BBT MBA (Overseas MBA) is the only program in Japan to haveobtained international accreditations (AACSB, EQUIS) that are obtained by fewer
than 3% of MBA programs worldwide.

Providing globally standardized education with authorisation and accreditation from two
major international curriculum authorities.
Acquired Certification
・Our international school sector offers educational programs recognized by thetwo major international curriculum certification bodies: International
Baccalaureate and Cambridge Assessment International Education.

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)

International School Sector

31Basis of Our Growth - Our Strengths

Point 3
Educational Content by Top-Tier Instructors Within Advanced
Proprietary Learning Systems
Assorted educational content delivered by top-tier instructors.
・We offer a wide array of educational content conducted by leading entrepreneurs and executives representing Japan and the rest of the world.
Besides regular courses, we also provide lectures on the specific visions and mission statements of the instructors from their early days along with other valuable content.
・Over the past 25 years, we have produced more than 1,000 hours of educational content and courses annually. Currently, we have over 15,000 hours of comprehensive content based
on up-to-date business and management practices.

An innovative learning system to promote seamless collaboration with peers.
・We have employed the proprietary cloud learning system "AirCampus®" powered by
AI technology. The system provides an environment where students can easily learn
regardless of location while connecting peers who share the same goals.

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)32

Basis of Our Growth - Our Strengths

Point 4
Experience in AI/DX Educational Content Production and Our
Commitment to EdTech
Pioneering the production of cutting-edge educational content in the field of AI/DX.
・Since the early 2010s, we have been at the forefront in producing advanced educational content related to AI/DX to improve quality and create business opportunities. In addition, we haveproduced and distributed over 200 pieces of content, approximately 240 hours in total.

Integrating education with technology in our EdTech initiatives.
・An auto-generation feature for multilingual subtitles (voice recognition & translation) has been
added to "AirCampus®︎."・We implemented "ChatGPT" into our state-of-the-art cloud learning system "AirCampus®︎."・The student support function of ChatGPT has been integrated into our proprietary student
support AI "BioLa."
・We revised our educational content to be compatible with other Learning Management
Systems (LMS).
※Achievements up to last year
Subtitle auto-generation feature(voice recognition)

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)

33

Subtitle auto-generation feature(translation)

Company Overview■ Human Capital Policies and SDGs Initiatives■ Company Profile

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)34

Human Capital Policies and SDGs Initiatives

Human Capital Policies for Promotion of Women's Active
Participation and Employee Development
Our company places emphasis on Diversity & Inclusion and promotes a human capital policy that embodies our vision of "Lifetime Empowerment."

Efforts in women's empowerment and child-rearing support.
（１）Ratio of Female Managers (41.7% across the group)（２）Support for Child-rearing

No. of
Managers

No. of Female
Managers

FemaleManagers Ratio

・Return to work rate after maternity leave：100％

Aoba-BBT (Standalone)25

4

16.0 ％

・Number of employees who took paternity leave after childbirth：2

Domestic Group Companies

231252.2 ％

Overseas Group Companies

12975.0 ％（out of 6 eligible employees）※We actively support fathers in taking paternity leave after the birth of their child.

Employee development initiatives using in-house content.
No. ofParticipants

Total Training
Hours

TargetParticipants

Avg. Hours ofTraining

Language Training

32

1,280 hFull-time
employees: 145

8.8 h

Leadership・LogicalThinking・etc.

23

1,776 hFull-time
employees: 145

12.2 hVideo Training(Delivered Weekly)

116

4,203 h190
(Including temps.)

22.1 hWe encourage employees to participate in training using our in-house content,
resulting in an average of 123.1 training hours per employee per year. In addition,
three employees have obtained MBAs through in-house programs.

Courses

Our authorised International Baccalaureate and Cambridge accredited
international schools conduct regular training to maintain their authorisation andaccreditation.

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)35

Human Capital Policies and SDGs Initiatives

Achievements of Our Alumni
Our company upholds the value of nurturing global leaders as our core philosophy, and we have produced numerous entrepreneurs. Here, we conduct interviews with our alumni andintroduce some examples of the outstanding achievements and significant impact they have had on society.

Please use this QR
code to refer to ourInterview Series

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)36

Human Capital Policies and SDGs Initiatives

Established a “Sanctuary for Entrepreneurs”
Our company has established a "Sanctuary for Entrepreneurs" on the basement level of our Rokubancho Office. From this location, which has given rise to approximately
1,000 startups and 16 IPOs, Aoba-BBT will continue its commitment to nurturing global leaders and contributing to the creation of new businesses originating from Japan.

The following is a list of entrepreneurs selected as“Hall of Fame” members
NameCompany Name

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)

Macromill, Inc.

Yasunori Fukuha

Kenko.com, Inc.

Genri Gotō

MIXI, Inc.

Kenji Kasahara

Istyle, Inc.

Tetsurō Yoshimatsu

CrowdWorks, Inc.

Kōichirō Yoshida

Bengo4.com, Inc.

Taichirō Motoe

Kamakura Shinsho, Ltd.

Hirotaka Shimizu

Refinverse Group, Inc.

Akira Ochi

Innovation, Inc.

Naoto Tomida

Retty, Inc.

Kazuya Takeda

GiXo, Ltd.

Tomohiro Amino

OPTiM Corporation

Shunji Sugaya

Tripla Co., Ltd.

Kaku Toriu

Pring, Inc.

Mitsuhiko Ogihara

Monstarlab Holdings, Inc.

Hiroki Inagawa

37

Human Capital Policies and SDGs Initiatives

Contributing to Education, the Environment, and Local
Communities through SDG Initiatives
Reduction in CO2 emissions and equal educational opportunities through online education.
・We have achieved a paperless environment through online education, thereby reducing CO2 emissions.
・Equal educational opportunities have been provided regardless of location, reducing both commute times and expenses, thereby contributing to increased productivity.

Engaging with local communities and offering cross-border educational support through ourinternational school sectors.
・We have supported local communities by participating in food drives.
・Scholarship programs have been established to provide active support towards international students.
Areas in SDGs

Initiatives of the BBT Group••••

Responsible Businesses

Online Education through "AirCampus®""AirCampus®" subtitling and translation functions in 14 languages to support barrier-free access
100% online BBT University/Graduate School
AJIS High School "Online GLD Program”〇All Group Companies① University Business② Corporate HR Training Business③ IT Management Business④ English Education Business⑤ International School Business• Online Education through "AirCampus®︎"• Established an environment for remote work
• Entrusted with the Ministry of the Environment's "Good Life Award" Project〇Aoba-BBT• Online Education through "AirCampus®"• Entrepreneurship support program "SPOF" for graduates• BBT University College for Regional Development〇All Group Companies① University Business〇Aoba-BBT• Entrusted with the Ministry of Education's "Promotion of the International Baccalaureate in Japan"• "BBT Online English Conversation", "Hatch Link Junior"• Overlooked "Apollo Project": "A-MAP" curriculum• Enhanced governance by ensuring one-third of board positions are held by independent members⑤ International School Business④ English Education Business① University Business〇All Group Companies

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)38

Company Overview

Company Profile
Company Name

Aoba-BBT, Inc.

Representative

Iwao Shibata, President and CEO

Head Office

1-7, Rokubancho, Chiyoda-ku, Tokyo

Office(s)Rokubancho Office: Ohmae@work Building, 1-7, Rokubancho, Chiyoda-ku, Tokyo 102-0085
Kohjimachi Office:
1F Kohjimachi Square, 3, Nibancho, Chiyoda-ku, Tokyo 102-0084

Date of
Establishment

April 1998

Date of Broadcast

October 1998 (SKY PerfecTV! - Business・Breakthrough Channel)

Photo /
Toshimitsu Kokufu

BBT University・
Graduate School Dean
Kenichi Ohmae

President and CEO
Iwao Shibata【Our Business】
Fostering Global Leaders from Young Children to Executives

Capital

1.8 billion yen (March 2022)

Stock Exchange
Listings

2005 Listed on the Tokyo Stock Exchange Mothers
2016 Listed on the Tokyo Stock Exchange First Section(Currently: TSE Prime, Securities Code 2464)

No. of Employees

667 (March 2023)■ Operating Online Universities
Business Breakthrough University - BBT University(Approved by the Ministry of Education)
Graduate School of Management (MBA) Department of Management
School of Business Administration (Bachelor of Business
Administration) Department of Global Business and IT Solutions

Countries/
Regions ofBusiness

・Australia: Jointly launched "BOND-BBT MBA" with Bond University (since 2001)
・Philippines: BBT Online Global Inc. (based in Manila and Bacolod)
Business focused on English communication■ Management Education & Recurrent Education
for Corporations and Individuals
Focus areas include problem-solving, leadership, finance, global
talent development, IT management, and Digital Transformation (DX)

Achievements

・BBT Graduate School MBA: Approximately 1,400 individuals
・BOND-BBT MBA: Approximately 1,400 individuals
・BBT Executive Leadership Program: 272 individuals (for 2022)
・Business Study Group for Executives: Approximately 500 companies(conducted over the past 30 years)
・Corporate Training: Provide programs to over 1,000 companies annually(including Kokenkai)

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)■ Operating International Schools
Aoba Japan International School(Authorised by the International Baccalaureate (IB), CIS, NEASC)
Aoba Japan Bilingual Preschool (Authorised by IB)
Summerhill International School (Authroised by IB)
Musashi International School Tokyo (Accredited by Cambridge
International)

39

Company Overview

Program Review Committee（In no particular order, titles omitted）

Atsushi Saito

Japan Exchange Group, Inc., Former Group CEO

Yusuke Inoue

Kyusyu Servicer, Former Chairman of the Board

Teruhisa Tokunaka

Sony Financial Group, Inc., Former President and CEO

Masanobu Suzuki

NTT Communications Corporation, Former Senior Advisor

Yasuaki Wakui

Kuraray Co., Ltd., Counselor

Fujiyo Ishiguro

Netyear Group Corporation, President and CEO

BBT Content Council（In no particular order, titles omitted）

BBT holds a bimonthly content meeting, consisting mainly of instructors, in order to discuss andconsider the direction that companies should aim for in the future, as well as the matters thatbusiness people, including managers, should learn. We strive to produce and provide the best andmost up-to-date content by reflecting the results of these meetings.

＜Members of the Content Council＞
・Susumu Tsubaki

・Kazunari Uchida・Hideo Yamada

・Ken Kusunoki

・Carl Atsushi Hirano

・Yumiko Kamada

・Yasuhito Nii

・Tsukiko Tsukahara

・Hirofumi Miki・Hiroshi Ishino

・Joon Sung Park・Takeshi Ebihara

・Naoko Ishihara・Souki Ohmae

・Kunihiko Yogo

・Masahiro Imaeda

Copyright © Aoba-BBT, Inc. All rights reserved.(2023/09/30 final update)40