WRAP-TECH MAGAZINE#08

INNOVATE FROM ZERO

カーラッピングの未来創造

Designing furure of the future
The car wrapping industry has signiﬁcantly evolved over thepast few years thanks to its fast pace of innovation. In anindustry that all started by trial and error, we now see that a
crafting technology has been established. People in the market
started recognising such progress through the car promotions ofﬁlm makers and crafting shops. But on the other hand, problems
with cars wrapped with ﬁlms have begun to be brought to thefore by the lack of knowledge, skills and recognition. Wrappings
for ﬁlms which were applied to cars in the early days of theindustry’ s rapidly growing market, are now coming close to theend of their life expectancy. It is therefore not hard to imagine
that we might face situations where problems caused by thewrapping peeling-oﬀ process could negatively aﬀect the image ofthe entire car wrapping industry.
As well as reaﬃrming current trends and the overall quality of
the car wrapping industry, our goal is to improve awareness andgrow its popularity. Though we may not have an overall solution
to regional diﬀerences and demands for car wrapping, we hope wecan provide you with food for thought.

Lorinser x Arthelp

Sourkrauts
Sourkrauts is a car and fashion brand based

Camouflage goods were displayed at theAs you can see from the selection ofin Berlin, which fuses together the taste ofbooth of Lorinser, which is famous for theConverse trainers and other goods, this boothAmerican oldies and 'rat rod' from the 60's

same tuner as Mercedes-Benz. According towas a great example of collaborative workand 70's. Their full-sized Mercedes-Benz

them, these clothes were made by kids at a

between the fashion, car, and wrappings

Sprinter van, also having appeared on social

refugee accommodation facility in Iraq asmedia in the past, is wrapped by Folien-FX.

part of a refugee aid programme. This is theThis is also shown in the YouTube video but

antithesis of what you would expect from thethere are lots of detailed tweaks like a coolusual association of camouflage but each oflaminated effect on the body. Despite thethe patterns were traced from graphics calledcompany's skull logo, there are many ladies'

UN/Hide- made up from kids' hand-drawn

products to be found and female customers

objects like cats, butterflies、glasses andat the booth.

aeroplanes.

Youla

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Tech-Art

The Golf which featured Adidas last year has

The German Porsche tuner has always comeevolved this year!

up with unique designs. This year, they

Florian Schade, aka Mr. Adidas, switched hisemphasised more vivid colours than inmain vehicle from a VW Golf to a VW Arteon.

previous years, and the gingham pattern

The impact of Adidas was huge last year, butreally draws a clear line from the others.

they replicated the same taste of the fashion

In the YouTube video you can see a very

brand onto the car body again this year. They

matured finish to the vehicle. It's a perfectcreated this look by 'cutting' instead ofexample of a customised car that can be usedwrapping, which takes long time to do. If you

as fashion. The wrapping itself was also done

are interested in this technique, please checkbrilliantly considering that they didout our previous editions.

line-cutting of huge printed films. A strong
sense of concentration was needed here as
you cannot make mistakes when matching up
these lines.

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WRAP-TECH MAGAZINE

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FESPA Asia – the rise of the Asian market
The rapid growth of the Asian market that we observed by regularly visiting Southeast Asia.

FESPA
FESPA hosts its trade shows in countries all around the world like Mexico, South Africa,Thailand, Brazil, Turkey and Germany. You can ﬁnd any kind of car related products at theirshows, including advertisements, signboards, and printed materials. It might be easy to imagine
this as a bigger version of the Japanese ‘SIGN & DISPLAY SHOW’ , but there are more car
wrapping related products displayed by ﬁlm making companies (although it depends on thecountry in which the event is being held).

WRAP MASTERS
The FESPA World Wrap Masters is another wrapping competition that FESPA organises, andWRAP MASTERS is an event to promote awareness of FESPA. There are lots of spaces for boothsand facilities. Hexis sponsored ﬁlms and Epson sponsored the printers used for the 2019 event
so that people can compete and showcase their skills in wrapping. Judges were focusing on ﬂeetmarkings and there was a ‘speed wrap challenge’ for some of the WRAP MASTERS events,
depending on the host country. One of the key characteristics of this event is that there are 7
oﬃcial judges and 3 or 4 judges work on each event to maintain a sense of fairness.

Special Thanks : Photo by, Tim Evans

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