MMRC-RIIM-IMVP Automobile Industry Forum in Tokyo
4 March 2011
PROGRAM
09:00–09:30[Registration]

09:30–09:40[Opening Ceremony]- Welcoming Remarks – Junji FUKUDADirector, The Research Institute for Innovation Management (RIIM), Hosei University
Professor, Faculty of Business Administration, Hosei University

09:40–12:05

09:40–10:10[Session 1]
Chairman: Daniel Arturo HELLER
Associate Professor, Faculty of Business Administration, Yokohama National University
The Global Automotive Industry: Past and Future
Koichi SHIMOKAWA
Professor, Faculty of Business Administration, Tokai Gakuen University
Emeritus Professor, Hosei University

10:10–10:25[Coffee Break]

10:25–10:55

Present and Future Technologies for Environmentally Friendly Motor Vehicles
Yasuhiro DAISHOProfessor, Dean of Graduate School of Environment and Energy Engineering
Director of Environmental Research Center, Waseda University

11:00–11:30

Managing Complexity: Building Flexible Capabilities vs. Reducing the Overload
John Paul MACDUFFIE
Co-Director, IMVP; Associate Professor, Wharton School, University of Pennsylvania

11:35–12:05

Ford 2007-2011: Finding Its Way Through the Recent Automotive Crisis
Glenn MERCER
Sr. Director for Global Strategy and Sponsor Development, IMVP

12:05–13:10[Lunch Time]

13:10–14:50[Session 2]
Chairman: Yoshinori KONNOProfessor, Faculty of Business Administration, Hosei University
Board member, The Research Institute for Innovation Management (RIIM), Hosei University

13:10–13:40

The US Auto Supply Chain: After the Crisis
Susan HELPER
Professor, Weatherhead School of Management, Case Western Reserve University
Research Associate of the National Bureau of Economic Research (NBER)

13:45–14:15

Architecture Revolution and Disruptive Technology in the Automobile Industry: Implications tothe Korea Automobile Industry
KI-CHAN KIM
Dean of Planning and Development, Professor of Business School, the Catholic University of Korea

14:20–14:50

Complexity Management Strategy in the Automotive Industry: Against the Complexity Crisis
Resulting from Electronic Convergence
Young-Sup JOOManaging Director, Core Industry Sector, Office of Strategic R&D Planning, Ministry of Knowledge
Economy, Korea

14:55–15:25

North American Automotive Industry: Challenges and Opportunities
Bruce M. BELZOWSKI
Assistant Research Scientist at the University of Michigan Transportation Research Institute (UMTRI)

15:25–15:40[Coffee Break]

15:40–17:20[Session 3]
Chairman: Masanori YASUMOTO
Associate Professor, Graduate School of Environment and Information Sciences,
Yokohama National University

15:40–16:10

Three Scenarios for a New Automobile Revolution: The riskiest is not the more improbableMichel FREYSSENET
Emeritus Research Director at Scientific Research National Center (CNRS), France

16:15–16:45

The Four Main Dimensions for a Second Automobile RevolutionBernard JULLIENMaître de Conférences in economics at the GREThA research center, attached to University MontesquieuBordeaux 4; Managing Director of the GERPISA, international network of research on the car industry
based in ENS Cachan (Paris)

16:50–17:20

The Value Side of Innovation Performance: Methodology and Results from Comparison Among 9OEMsChristophe MIDLER
Director, Centre de Recherche en Gestion, Ecole Polytechnique, France

17:20–17:25[Short Break]

17:25–18:25[Panel Discussion]
Chairman: Takahiro FUJIMOTO Executive Director, MMRC, the University of Tokyo
Panelists: Takashi OSHIKA Professor, the Faculty of Economics, Fukui Prefectural University
Dario Ikuo MIYAKE Professor, Department of Production Engineering, Polytechnic School of
the University of Sao Paulo, Brazil
Hiroshi ITO Project Researcher , MMRC, the University of Tokyo
Zejian LI Project Research Associate Manufacturing Management Research Center (MMRC)

18:25–18:30[Closing Ceremony]
Takahiro FUJIMOTO
Executive Director, Manufacturing Management Research Center (MMRC)
Professor, Graduate School of Economics, the University of Tokyo

18:30–20:00[Reception]