Press Release
FOR IMMEDIATE RELEASE
September 2, 2019

Gugenka® Adopts 'A trust' and Sells Out of Certified Digital Art Prints
DIGITAL art prints created by Virtual Youtuber Megu Shinonome and certified by A trust havesold out on the Gugenka® Market Place.
This is the first time the A trust technology has been adopted to certify and sell digitalcontent on a store online, and all 10 of the limited-edition digital art prints were sold from
August 29, 2019 to September 1, 2019.

The prints themselves are from the multi-talented creator and Virtual Youtuber Megu
Shinonome and they were priced at ¥10,000 JPY (tax not incl.) on the Gugenka® MarketPlace which is an online store run by Gugenka® that sells digital content such as digital
figures called HoloModels™ and avatars called MakeAvatar™.
Ten applicants were randomly given the chance to purchase the certified art prints, and thebuyers were given a URL where they can see the certificate data for the prints which areviewable through the HoloModels™ application.
Digital content is easy to copy and difficult to protect, but with A trust buyers are given clear
ownership of their purchase which leads to these goods being seen as rare and highly
valuable by consumers.
Consumers also have the right to transfer their digital goods to others after purchase withthe certificate of ownership held on the blockchain, meaning that if the goods are resold they
maintain their exclusivity and both the creators and rights holders will receive their rightfulshare of compensation.

The sale of these digital art prints was run as a proof of viability demonstration between
Gugenka® and Avex Technologies, and both companies plan to collaborate on projects
starting in the fall of 2019 with regular implementation to follow in the first half of 2020.
In the future, the goal is to increase the value of digital content as it becomes morewidespread, and to offer this system to additional intellectual property holders.
Akihisa Ishida from the blockchain division in Avex Technologies will make an announcementat CEDEC 2019 with further details regarding this initiative.
As technology advances, Avex Technologies aims to establish a system that can deliver
content to more people while still protecting rights of creators, leading to a world where all
intellectual property can be developed safely and securely in both foreign and domesticmarkets.
ENDS■ About Gugenka®
Gugenka® was established by CS-Reporters, Inc. on February 27, 2017 (Monday). They area team dedicated to selling and researching Japanese anime digital goods that utilize cuttingedge VR/AR/MR technology. They manage content such as digital figures (HoloModels™) andavatars (MakeAvatar™). Megu Shinonome, a part of Gugenka®'s original intellectualproperty, is a virtual YouTuber and a second-year student at Tokyo's Hiyorioka High School.
She is a multi-talented creator who writes her own song lyrics, produces her own songs, andhas even published a picture book.
■ About A trust
A trust is a system that issues certificates for digital content using blockchain technology. Thebuyers of said digital content have proof of ownership via these certificates.
■ Company Overview
Name: Avex Technologies Inc. https://avex-technologies.com
Founded: May 14, 2019
Representative: CEO Asahi Iwanaga
Address: Avex Building, 3-1-30 Minami-Aoyama, Minato-ku, Tokyo
Business Operations: Blockchain, Cloud Entertainment, etc.

For Media Inquiries:
Avex Inc. PR Office PR Unit
pr@av.avex.co.jp

Notes to editors:▪

For more information on the announcement to be made at CEDEC 2019, please visit
https://cedec.cesa.or.jp/2019/session/detail/s5d1c74ffdb66d▪

For all press releases related to A trust, please visit https://avextechnologies.com/news/pressrelease/130/▪

If you are interested in constructing a digital content store that utilizes A trust, please
fill out our form by visiting https://ssl.avexnet.or.jp/form/ask/avex-technologies-jp/▪

More information about Gugenka® can be found at https://gugenka.jp/, and more
information about the digital art print sale on the Gugenka® Market Place can befound at https://gugenka-marketplace.jp/takuanman-art.php▪

For more information about Shinonome Megu, please visit
https://shinonomemegu.com/