Partner Program
A complete guide

Reimagined by Alludo

TMReimagined by Alludo

TMThe Partner Program
It’s an exciting time to partner with us! Our partner
ecosystem continues robust growth as customers
continue to consume from partners. We have many
programs and benefits and through our partnershipprovide our partners the opportunity to capture newcustomers and access additional revenue streams.
Our creativity and productivity products are available
around the world through a well-established networkof international distributors, resellers, retailers, original
equipment manufacturers, online providers and on ourwebsites. Our reseller programs give our partners highprofit margins, while providing customers with someof the world’s most popular and widely recognizedsoftware brands.

Program structure
Our partner program offers three tierswith increasing benefits. Partners
in each of the levels are allowed accessto program resources and benefits
specifically designed for that tier.
Silver. Our entry-level membershipin the partner program. Silver partners
have access to a range of online
tools and resources throughour partner portal.
Gold. Partners who have met ourtechnical and sales requirements.
This includes annual revenue
objectives and a higher levelof expertise in working with oursolutions. Gold partner benefits
also include access to NFR licenses,
partner locator listing on our websites,a dedicated account manager andeligibility to request MDF.
Platinum. The highest partner
membership available. Our platinum
partners commit to higher revenue
objectives and have a history of selling
our solutions. In addition to all the otherpartner benefits, Platinum partner
benefits also include lead sharing
and priority website listing on ourbranded websites.

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Drawing upon 35 years of innovation, Alludo holds
a rare position as a pioneer of the digital frontier.
Today, this commitment delivers technologies
that remove yesterday’s limitations. Collaboration tools
amplify creative talent. Efficient workflows optimize
timelines. Powerful productivity and virtualization
solutions offer the freedom to be productive anywhere.
Alludo helps millions of customers in virtually every
country in the world achieve better, more meaningful
results, faster. And this spirit is the driving force
behind all our product teams who dedicate themselvesto improving the critical technologies our customers
depend on.

SILVERGOLDPLATINUM

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REQUIREMENTS
Partner application
and approvalPartner agreement
Annual business plan

N/A

Suggested

Required

Quarterly business reviews

N/A

Suggested

Required

Revenue goals

N/A$40,000
annually*

By invite only

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BENEFITSLive sales enablement training
Partner portal accessCustom UTM code support
Deal registration
Pre-sales support
Technical support
Customer support
Access to NFR licenses
Partner locator listing
Dedication account manager
Proposal-based MDF
Lead sharing
Priority website listing© 2022 Cascade Parent Limited trading as Alludo. All rights reserved. is sufficient* Contact your CAM. Eligibility varies by region.

Reimagined by Alludo

TMProgram benefits
Partner portal access
All partners are invited to our Partner Portal!
You will receive access to our partner portal upon
acceptance into the Partner Program. This portal
is an easy way to access sales and marketing
resources, and much more including:• Deal registration and lead sharing.
• Training and certifications (where applicable).
• Sales and technical resources.
• Marketing collateral, blogs, case studies,
data sheets, and e-books.
Available 24/7, this vast selection of content
is only a click away to support your success!

Sales training
On-demand self-paced training sessions, tutorial videos
and webinars are available 24 hours a day via our Partner
Portal to provide partners with the necessary skill set tosell and support our full product portfolio. We also offer
multiple live training options.

Custom UTM code supportThe program provides documentation on how partners
can create custom URLs to promote assets and webinars.
Please work with your channel account manager (CAM)
to let them know you have created a UTM and we will
provide the leads generated directly to you.

Partner locator listingGold and Platinum partners are located on our website’s
partner locator, allowing new customers to find you!
Our partner locator lists each partner, contact
information, location, and products covered.

Dedicated account manager
Gold and Platinum partners receive a dedicated
CAM for all partner-related activities. They enable
you to be successful and help drive business,by providing sales training, discussing marketingdevelopment funds (MDF) campaigns,sharing resources and many other activities.

Proposal-based MDF
MDF resources are available to our Goldand Platinum partners to create new customer
opportunities by providing you with resources
to execute heavily tracked, co-branded content
and campaigns in order to build awarenessand drive business through a specific partner.

Lead sharing
Lead sharing is reserved for our Platinum partners
and must comply with GDPR. Please contact
your CAM for more information.

Priority website listing
Priority website listing is a benefit reservedfor Platinum partners. In addition to the partner
locator, this is the ability to display your logo
on our Alludo branded website pages.

Deal registration
The deal registration program is designed
to enhance collaboration between you, our partners,and us, while protecting your investment and aims
to ensure we are never selling against our solution
providers who are actively engaged in a sales cycle.
It is advised that you register all deals for which
you have made pre-sales efforts.

Access to NFR licenses
We provide you with access to a fully featured
not for resale (NFR) license for our products
to be used for technical demonstration
purposes, enabling you to showcase our products
in a comprehensive and compelling way to customers.

3© 2022 Cascade Parent Limited trading as Alludo. All rights reserved. is sufficient

Annual business plan
We’ll work with you to create a plan that will help growyour business. For those striving to reach our Platinum
level a business plan is required. It is highly encouraged
for Gold Partners, and optional for Silver.

Quarterly business reviews
Quarterly business reviews (QBR) are conductedto ensure our partnership meets business expectations.
For partners with MDF, we will review results in these
QBR sessions. Ongoing planning calls are also conducted
regularly with us and partners.

Reimagined by Alludo

TM

Partner Program
Contact
We look forward to working with you and your team
to take your business to the next level. If you havequestions or would like to engage further, please reachout to us at partners@alludo.com or visit our website.

4© 2022 Cascade Parent Limited trading as Alludo. All rights reserved. Alludo, and the Alludo logo are trademarks of Cascade Parent Limited in Canada, theUnited States and/or elsewhere. Corel, and the Corel logo are trademarks of Corel Corporation in Canada, the United States and/or elsewhere. All othertrademarks mentioned herein are property of their respective owners.