FY2022.9 Q1 Presentation Material
Kufu Company Inc.

February 14, 2022
1

Agenda1. Consolidated Financial Results for FY2022.9 Q1
2. Business Overview by Segment• Daily Life Business• Life Event Business21. Consolidated Financial Results for
FY2022.9 Q1

3

Group Business Portfolio and Business Model
We will offer the greatest level of satisfaction that we can to as many users as possible, both directly, and indirectly by supporting
business operators, across everything from daily life to major events that act as turning points in people’s lives

Every Consumer (User)
Information and services to support user behavior
Regional information domain
SHIZUOKAONLINE, Locoguide (regional information)
Home domain
O-uccino
Ouchino Kufu
SSI
HyAS & Co.

Daily life domain
Locoguide (shopping information)
Kufu Lifestyle
Zaim
KIDS STAR

Retail,Distribution,
Manufacturers,
etc.

SaaS
Marketing proposals

Daily Life

Marriage domain
anymarry
Design domain
Technology domain
Business management
domainKufu Company

Investment and entrepreneur support domain
Kufu Capital

SaaS
Marketing proposals
Insurance domain
Hokenno Kufu
KUFU Small Amount &Short Term Insurance

Real estatecompanies,
House Builders,
Weddingvenues(hotels, restaurants, etc.)

Life Event
4

Highlights
Group as a whole
EBITDA came to 626 million yen, +176.4% YoY (+88.0% excluding the consolidation of HyAS & Co. Inc.), and progress
toward full-year earnings forecasts was also good

Daily Life Business(Daily life domain) Monthly active users increased from approx. 38 million as of end-September to approx. 40 million, and management
integration has also resulted in strong earnings performance, but the next issue will be utilizing our strong media
capabilities to create significant earnings potential

Life Event Business(Home domain)

EBITDA came to approx. 15 times that of FY2021.9 Q1, thanks to the consolidation of HyAS & Co. Inc. (approx. 5 times
excluding the consolidation), with the home domain as a whole generating stable profits(Marriage domain) Despite ongoing uncertainty as a result of the COVID-19 pandemic, we continued to generate a profit, extended produce
contracts with venues, and increased our listings featuring a wide and diverse range of venues and new wedding plans
5Consolidated Financial Results
 Progress toward full-year earnings forecasts was good

FY2020.9*

FY2021.9*

FY2022.9
forecast

Net sales

6,042

11,25618,000159.9%

4,528

25.2%

Operating profit

604

1,000

1,300

129.9%

369

28.5%

EBITDA

890

1,617

2,300

142.2%

626

27.2%(JPY MM)YoY

FY2022.9 Q1 Progress rate

* Results for FY2020.9 (Oct. 2019 to Sep. 2020) and FY2021.9 (Oct. 2020 to Sep. 2021) are the simple aggregate of consolidated earnings results for the former KUFU COMPANY INC.
and Locoguide Inc. for each period (unaudited).

6

Consolidated Financial Results – Quarter Achieved significant year-on-year sales and profit growth(results in the previous quarter were impacted by the irregular accounting period of HyAS & Co. Inc.)

FY2021.9*

FY2022.9

Q1

Q2

Q3

Q4

Q1

YoY

QoQ

Net sales

1,340

2,053

1,695

6,166

4,528

337.8%

73.4%

Operatingprofit

156

261

143

438

369

235.8%

84.3%

EBITDA

226

358

247

784

626

276.4%

79.8%(JPY MM)* Results for FY2021.9 (Oct. 2020 to Sep. 2021) are the simple aggregate of consolidated earnings for the former KUFU COMPANY INC. and Locoguide Inc. (unaudited).
Profit (loss) from KIDS STAR Inc. was consolidated from the second quarter of FY2021.9, and profit (loss) from SHIZUOKAONLINE CO., LTD. and HyAS & Co. Inc. was consolidated from the fourth
quarter of FY2021.9.
In accordance with the change in accounting period of HyAS & Co. Inc, five months of profit (loss) from HyAS & Co. Inc. was recorded for May to Sep. 2021 in the fourth quarter of FY2021.9.

7

Consolidated Financial Results – Quarterly Trends
 Achieved significant year-on-year sales and profit growth(results in previous quarter were impacted by the irregular accounting period of HyAS & Co. Inc.)(JPY MM)Net sales(JPY MM)
7,000

1,000

6,000

784

600

4,000
3,000

6,166

2,000
0

EBITDA

800

5,000

1,000

OP

4,528
1,340

Q1

FY2021.9*

2,053

1,695

Q2

Q3

Q4

Q1

FY2022.9

400
200
0

156

226

Q1

FY2021.9*

261

438

358

Q2

143

247

Q3

Q4

626
369

Q1

FY2022.9* Results for FY2021.9 (Oct. 2020 to Sep. 2021) are the simple aggregate of consolidated earnings for the former KUFU COMPANY INC. and Locoguide Inc. (unaudited).
Profit (loss) from KIDS STAR Inc. was consolidated from the second quarter of FY2021.9, and profit (loss) from SHIZUOKAONLINE CO., LTD. and HyAS & Co. Inc. was consolidated from the fourth
quarter of FY2021.9.
In accordance with the change in accounting period of HyAS & Co. Inc, five months of profit (loss) from HyAS & Co. Inc. was recorded for May to Sep. 2021 in the fourth quarter of FY2021.9.

8

Consolidated Financial Results – Quarterly Trends (Ex. HyAS) Excluding the impact of the consolidation of HyAS & Co. Inc., sales and profits continued to grow,with both net sales and profits almost doubling year-on-year(JPY MM)(JPY MM)Net sales

3,000

500

2,500
1,500
500
0

EBITDA

400

2,000
1,000

OP

1,340
Q1

FY2021.9*1

2,053

Q2

1,695

Q3

2,407

2,565

300
200
100

Q4*2

Q1*2

FY2022.9

0

156

226

Q1

FY2021.9*1

261

358

Q2

143

247

Q3

233

347

Q4*2

309

425

Q1*2

FY2022.9*1: Results for FY2021.9 (Oct. 2020 to Sep. 2021) are the simple aggregate of consolidated earnings for the former KUFU COMPANY INC. and Locoguide Inc. (unaudited).
Profit (loss) from KIDS STAR Inc. was consolidated from the second quarter of FY2021.9, and profit (loss) from SHIZUOKAONLINE CO., LTD. was consolidated from the fourth quarter of FY2021.9.
*2: Amounts do not include the impact of HyAS & Co. Inc.

9

Business Segments After Integration
 There are two business segments after integration: the “Daily Life Business” and the “Life Event Business”
 Management integration integration of Locoguide Inc. (internet media business) and Kufu Lifestyle Co., Ltd. (former KUFU COMPANY
INC. and media-related business) was resolved on October 1
Locoguide Inc.

former KUFU COMPANY INC.

HyAS & Co. Inc.

Media-related business
Internet media business

Finance-related business

Adjustments*(household budget service)

Real estate-related business
Finance-related business(insurance service)

Investment business

Other (ex. children-related

Adjustments*

business)* Includes adjustments attributable to each segment.

Adjustments(Established Oct. 2021l)

Daily Life Business
Daily life domain, regional
information domain

Other (child-related business)
Marriage-related business

Kufu Company Inc.

Consulting business
Construction business
Other

Adjustments

Life Event Business
Home domain, marriage domain,
insurance domain

Others/Adjustments
Investment and support functions
10

Consolidated Financial Results – Net Sales by Segment (Quarter) The Daily Life Business and Life Event Business both recorded strong results(results in the previous quarter in the Life Event Business were impacted by the irregular accounting period of
HyAS & Co. Inc.)
FY2021.9*1(JPY MM)

Q1

Q2

FY2022.9

Q3

Q4

Q1

YoY

QoQ

Daily Life Business*2

614

713

769

960

1,101

179.2%

114.7%

Life Event Business*3

694

933

908

5,190

3,426

493.2%

66.0%

Other

61

450

50

43

36

60.1%

84.7%

Adjustments

-30

-44

-31

-27

-35

-

-

Net sales*1: Results for FY2021.9 (Oct. 2020 to Sep. 2021) are the simple aggregate of consolidated earnings for the former KUFU COMPANY INC. and Locoguide Inc. (unaudited).
*2: In the “Daily Life Business,” profit (loss) from KIDS STAR Inc. was consolidated from the second quarter of FY2021.9, and profit (loss) from SHIZUOKAONLINE CO., LTD. was consolidated from thefourth quarter of FY2021.9.
*3: In the “Life Event Business,” profit (loss) from HyAS & Co. Inc. was consolidated from the fourth quarter of FY2021.9.
In accordance with the change in accounting period of HyAS & Co. Inc, five months of profit (loss) from HyAS & Co. Inc. was recorded for May to Sep. 2021 in the fourth quarter of FY2021.9.

11

Consolidated Financial Results – OP and EBITDA (Quarter) The Daily Life Business and Life Event Business both recorded strong results(results in the previous quarter in the Life Event Business were impacted by the irregular accounting period of
HyAS & Co. Inc.)
FY2021.9*1(JPY MM)OP

EBITDA

Q1

Q2

FY2022.9

Q3

Q4

Q1

YoY

QoQ

Daily Life Business*2

176

185

207

220

365

206.7%

165.9%

Life Event Business*3

83

112

91

410

243

293.0%

59.4%

Other

-16

62

-22

-29

-31

-

-

Adjustments

-86

-100

-133

-161

-207

-

-

Daily Life Business*2

185

206

234

257

397

213.9%

153.9%

Life Event Business*3

97

126

105

587

328

338.0%

56.0%

Other

-16

62

-22

-29

-31

-

-

Adjustments

-40

-37

-70

-30

-67

-

-

*1: Results for FY2021.9 (Oct. 2020 to Sep. 2021) are the simple aggregate of consolidated earnings for the former KUFU COMPANY INC. and Locoguide Inc. (unaudited).
*2: In the “Daily Life Business,” profit (loss) from KIDS STAR Inc. was consolidated from the second quarter of FY2021.9, and profit (loss) from SHIZUOKAONLINE CO., LTD. was consolidated from thefourth quarter of FY2021.9.
*3: In the “Life Event Business,” profit (loss) from HyAS & Co. Inc. was consolidated from the fourth quarter of FY2021.9.
In accordance with the change in accounting period of HyAS & Co. Inc, five months of profit (loss) from HyAS & Co. Inc. was recorded for May to Sep. 2021 in the fourth quarter of FY2021.9.

12

Consolidated Financial Results – OP and EBITDA (Quarterly Trends)
 The Daily Life Business and Life Event Business both recorded strong results(results in the previous quarter in the Life Event Business were impacted by the irregular accounting period of
HyAS & Co. Inc.)
FY2021.9*1
Q1Q2

FY2022.9
Q3

Q4

Q1

(JPY MM)784

OP by segment
630

Daily Life Business*2

626

609

Life Event Business*3
Other &
adjustments

438
(191)

358
298

260

226
156
(103)

247

(37)

(239)

143
(155)

OP
total
*1:
*2:
*3:

299
261

369

EBITDA
total

Results for FY2021.9 (Oct. 2020 to Sep. 2021) are the simple aggregate of consolidated earnings for the former KUFU COMPANY INC. and Locoguide Inc. (unaudited).
In the “Daily Life Business,” profit (loss) from KIDS STAR Inc. was consolidated from the second quarter of FY2021.9, and profit (loss) from SHIZUOKAONLINE CO., LTD. was consolidated from the fourth quarter of FY2021.9.
In the “Life Event Business,” profit (loss) from HyAS & Co. Inc. was consolidated from the fourth quarter of FY2021.9.
In accordance with the change in accounting period of HyAS & Co. Inc, five months of profit (loss) from HyAS & Co. Inc. was recorded for May to Sep. 2021 in the fourth quarter of FY2021.9.

13

Consolidated Financial Results – B/S(JPY MM)As ofestablishment in
Oct. 2021

As of
end-Dec. 2021

Current assets

15,613

13,996-1,617(Cash and deposits)

7,780

7,119

-661

(Operational investment
securities)

3,335

2,199

-1,136(Real estate for sale)

2,412

2,479

67

Non-current assets

6,374

6,194

-179

4,190

4,024

-166

22,00010,46020,201
9,426-1,799-1,033

6,432

5,635

-797

11,54010,774

-765

9,013

9,017

4

(Retained earnings)

738

822

83

(Valuation differences, etc.)

455

-418

-873

(Non-controlling interests)

1,314

1,334

20

Total liabilities and net assets

22,00020,201-1,799(Goodwill)

AssetsLiabilities(Short-term and long-termborrowings)

Net assets(Capital surplus)* Items in parentheses are included in totals.

ChangeChange factors
・Cash and deposits declined 661 million yen
owing mainly to the repayment of borrowings
・Operational investment securities declined

1,136 million yen owing partly to changes in thefair value of securities with a fair value andrevisions to the book value as a result of thereceipt of dividends

・Short-term borrowings and long-termborrowings declined 797 million yen owing to
repayments
・Valuation differences, etc., declined 873
million yen owing partly to changes in the fairvalue of securities with a fair value

14Group Business Foundations (as of End-Dec. 2021)
Users
Support users’ actions through three contact points with users

Media

SaaS
Indirectly provide services to

Maximize contact points with users

users through support forbusiness operators

Tool/Agent
Provide useful tools for daily life andspecialized services for life events

Total tool downloads

Monthly active users

Approx. 43 million*1

*1:
*2:
*3:
*4:

Contracted accounts

Approx. 59,900*2

Approx. 22.6 million*3
Services provided annually
Approx. 3,500*4

Total users as of end-December 2021 for the main media and tools in the daily life domain, regional information domain, home domain, and marriage domain (browser or device base). Based on simple aggregate, without taking into
consideration users of multiple media or tools.
Total as of end-December 2021 of stores using “Tokubai” (paid and unpaid), stores posting ads and using tools and services to support operations offed by O-uccino, Inc., member companies for services provided by HyAS & Co. Inc., andvenues trading with anymarry Co., Ltd.
Total cumulative downloads as of December 2021 for “Tokubai,” “Zaim,” and “Gokko Land.”
Total of estimate of annual wedding ceremonies produced by anymarry Co., Ltd. as of December 2021, estimate of services offered annually in home domain (ex. HyAS & Co. Inc.) as of December 2021, and number of consultations in“Ietate Sodan Counter” over the past one year in SHIZUOKAONLINE CO., LTD.

15

Group-wide Media Monthly Active Users
 Group-wide media monthly active users exceeded 40 million on a simple aggregate baseMonthly active users*(Million users)

45.0

35.0

25.0

15.0

Dec.

2018

Mar.

2019

Jun.

Sep.

Dec.

Mar.

2020

Jun.

Sep.

Dec.

Mar.

2021

Jun.

Sep.

* Total users for the main media and tools in the daily life domain, regional information domain, home domain, and marriage domain (browser or device base).
Based on simple aggregate, without taking into consideration users of multiple media or tools.

Dec.

16

Group-wide Contract Accounts
 Total contract accounts for the Group fell to approximately 60,000, as the number of stores posting
information declined, particularly for restaurants in the Tokubai service, owing to the impact of the
COVID-19 pandemic
Contract accounts*

62,00060,00058,00056,00054,00052,00050,000

Dec.

2018

Mar.

2019

Jun.

Sep.

Dec.

Mar.

2020

Jun.

Sep.

Dec.

Mar.

2021

Jun.

Sep.

Dec.

* Total of stores using “Tokubai” (paid and unpaid), stores posting ads and using tools and services to support operations offed by O-uccino, Inc., member companies for services
provided by HyAS & Co. Inc., and venues trading with anymarry Co., Ltd.

17

Group Management Targets
5th Period

FY2026.9*1*2Group EBITDA 10 billion yen

Daily life
domain50%

CompositionHome
domain*430%

ratio of threemain businessdomains*3*1: “EBITDA” is calculated by adding depreciation and amortization of goodwill to operating profit.
*2: Target that the Company aims to achieve through business growth in existing Group companies.
*3: Composition ratio for each domain, using the total of the three main business domains as the denominator.
*4: Includes HyAS & Co. Inc.

Marriagedomain20%
18

Entered Into Capital and Business Alliance Contract with actindi Inc.
 Entered into a capital and business alliance contract with actindi Inc. to acquire 33.4% of shares, making it an equity-method affiliate from thesecond quarter Aiming to work together across a wide range of business domains, such as the Group’s businesses in lifestyle information media and content forparents and children, as well as regional information and home information services, in combination with the trip facility information and userbaseof actindi Inc.’s services

Main service: “Iko-yo,” informational website for trips with children https://iko-yo.net

Began service in Dec. 2008. Currently one of the largest informational websites inJapan for family trips, with over 90,000 facilities for trips listed.
In addition to the latest facility information, the service also offers information to maketrips with family more fun, such as discount coupons and special offer tickets.

19

2. Business Overview by Segment

20

Daily Life Business

21

Daily Life Business – Financial Results – Quarterly Trends Increase in sales driven by an increase in media users, growth in network ad income thanks to a higher unit price for ads, and releases of major game development
projects
 Income from home media ads increased owing to seasonal reasons at SHIZUOKAONLINE CO., LTD.
 Rate of increase in profit increased thanks to reduced administrative costs driven by management integration(JPY MM)

1,200

Locoguide

1,000

800
600

614

Net sales

Kufu Lifestyle

713

769

Zaim

KIDS STAR

960

1,101

200

(Integration of two
companies expected on
April 1)

2020

Jan.-Mar.
2021

Apr.-Jun.

500

EBITDA

400

Locoguide+
Kufu Lifestyle

Oct.-Dec.

OP

397

300

400
0

SHIZUOKAONLINE(JPY MM)

Jul.-Sep.

Oct.-Dec.

200
100
0

176

185

Oct.-Dec.
2020

185

206

Jan.-Mar.
2021

257

234
207

220

Apr.-Jun.

Jul.-Sep.

365

Oct.-Dec.
22

Daily Life Domain – Monthly Active Users
 Robust progress, growing to approximately 40 million people(Million users)

45.0

Tokubai

40.0Monthly Active Users*
Tokubai News

Yomuno

Other

35.0
30.0
25.0
20.0
15.0
10.0
5.0
-

Jan.

Mar.

May
2020

Jul.

Sep.

Nov.

Jan.

Mar.

May

Jul.

Sep.

Nov.

2021

* Total users for the main media and tools in the daily life domain (browser or device base). Based on simple aggregate, without taking into consideration users of multiple media or tools.

23

Number of Subscriber Stores for Tokubai Services
 As of end-December 2021, there were 35,338 subscriber stores The number of stores with fixed price contracts was mostly flat, while the unit price increased As planned, we targeted opportunities for winning orders in the industry, resulting in efficiently securing orders, with posting planned to start around March-April(Stores)(Dec. 2019 = 1.00)

Subscriber Stores

40,000

Fixed price contract stores

35,000Pay-for-performance stores

Unit price (12-month average)

1.15

30,0001.10

20,0001.05

10,000

1.00

-

0.95

25,00015,000
5,000

Dec.

2019

Mar.

2020

Jun.

Sep.

Dec.

Mar.

2021

Jun.

Sep.

Dec.

24

Tokubai Service Initiatives: Growth of Fixed Price Subscriber Stores Growth of fixed price subscriber stores・ Plans to start postings from multiple major retail chains in March-April

・ Plans to gradually begin postings from restaurants and other new business formats
Examples of newly contracted stores
Liquor Mountain: Contract from Feb. 2022; campaign linked with in-store promotions

Number of fixed price contracts(Stores)

30,00025,00027,947
26,057+7.3％

20,00015,00010,0005,000-

Dec. 2020

Dec. 2021

25

Tokubai Service Initiatives: Strengthening Media Capabilities Working to strengthen media capabilities and increase users
We will renew content related to “coupons” and “recipes” and expand content for new business formats
Development of new content

Attract customers through coordination with Group media

・ Enhance content to support shopping “other than flyers,” such as “year-round
special features,” and encourage users to visit stores
・ Year-end/New Year campaigns targeting users
・ Gradually developing other new content▼ Examples of “year-round
special features”▼ Store flyers linked to “yearround special features”▼ Campaigns

targeting users

・ Launching collaboration with Yomuno, which has over 20 million users,with first phase to consist of linked “flyers” and “coupons”▼ Create “flyer” and “coupon”
buttons in Yomuno▼ After clicking “flyer”
button▼ List of flyers
near current
location26

Life Event Business27

Home Domain (ex. HyAS) – Financial Results* – Quarterly Trends
 At O-uccino, Inc. sales increased slightly QoQ thanks to growth in tool sales, but profits declined owing to increased hiring expenses and other costs
 At Ouchino Kufu Co., Ltd., profits declined QoQ as we accelerated sales of long-term holdings to improve the composition of our inventory in the purchase and resale
business, resulting in lower margins(JPY MM)Net sales

1,200

O-uccino

1,000

SSI

(JPY MM)
Ouchino Kufu

800

EBITDA

O-uccino

SSI

Ouchino Kufu

Total of three companies

100
50

600
400

0

200
0

150

OP

Oct.-Dec. Jan.-Mar. Apr.-Jun. Jul.-Sep. Oct.-Dec. Jan.-Mar. Apr.-Jun. Jul.-Sep. Oct.-Dec.
2019

2020

2021

-50

Oct.-Dec. Jan.-Mar. Apr.-Jun.
2019* Simple aggregate of O-uccino, Inc., Ouchino Kufu Co., Ltd., and SSI Corporation (includes some intragroup transactions).

2020

Jul.-Sep.

Oct.-Dec. Jan.-Mar. Apr.-Jun.
2021

Jul.-Sep.

Oct.-Dec.

28

Status of Inventory in Purchase and Resale Business We have improved the composition of our inventory through the sale of long-term holdings, and despite a moderate decline in our grossmargin in the Oct.-Dec. quarter to 11.4% (12.8% in Jul.-Sep.), inventory turnover (days) improved to 123 days as of end-December(133 days as of end-September)*(JPY MM)(Properties)

Inventories

2,000

80

1,500

60

1,000

40

500

20

0

0

End-Sep.
2020

End-Dec.

End-Mar.
2021

End-Jun.

End.-Sep.

End-Dec.

RentalDays in inventory distribution

0-100 days

1
9
1

22
6 1

End-Sep.
2020

10

End-Dec.

101-180 days
10
15

32

28

16

20

End-Mar.
2021

180 days+

15
12
15
19

7

10
22
21

End-Jun. End.-Sep. End-Dec.

* The method of calculation has been changed from previous disclosure (average inventory turnover period = average period held for properties sold during the period) as follows.
Inventory turnover (days) = Average inventory amount / Amount of property sales (ex. amount for rental properties. Amount of property sales calculated on a pro rata basis for the quarter)29

HyAS & Co. Inc. – Consolidated Financial Results – Quarterly Trends
 Focused on cutting advertising expenses with effective ad operation, and cutting SG&A by using online sales tools to limit
business trip expenses, etc.

2020

2021

2020

* Results for Aug. 1, 2021, to Sep. 30, 2021 (two-month period), owing to irregular accounting period caused by change of accounting period.

2021
30

HyAS & Co. Inc. – Status of Improvements
・Designation as Security on Alert (Nov. 27, 2020)
Improvements to internal management system required・Status of improvements

Nov. 29, 2021: Submitted written confirmation of internal management system
Jan. 26, 2022: Continued to be designated as Security on Alert
Continued improvements to internal management system andresubmission of written confirmation of internal management system
required31

Home Domain Initiatives
 We have begun collaboration between media and services, as part of our aim to offer unique services across the home domain as a whole As we look to expand our business partners, we will strengthen “O-uccino Kurasu Match” functions to develop it from a tool for providing
information on local properties to a DX promotion tool for all aspects of real estate brokerage operations

SSI

Ouchino Kufu

Properties for thewealthy

Residential usedcondos for families

Post
information
Users
consideringsale

CollaborationBusiness partners

Post
information

CollaborationUsers“O-uccino” real estate information media(property information, sales assessment services, etc.)

Post
information(real estate companies,
etc.)

Users

Monthly fees

Sales support tools

Begin collaboration between
media and services, with plans tolaunch new services during thisfiscal year

Users
consideringpurchase

Added “online interview function”
for feedback on user responses on“O-uccino Kurasu Match”(Nov. 2021)
32

Marriage Domain – Financial Results – Quarterly Trends
 While sales of seasonal products featuring in ads were roughly on par with FY2021.9 Q1, venues posting paid ads declined
owing partly to the prolonged impact of the COVID-19 pandemic, meaning that financial results unreached the same levels as
FY2021.9 Q1(JPY MM)Net sales

1,250(JPY MM)250

EBITDA

200

1,000

150

750

100

500

50

250
0

OP

0

Oct.-Dec. Jan.-Mar. Apr.-Jun. Jul.-Sep. Oct.-Dec. Jan.-Mar. Apr.-Jun. Jul.-Sep. Oct.-Dec.
2019

2020

Pre-COVID-19
pandemic

2021

COVID-19
pandemic-50

Oct.-Dec. Jan.-Mar. Apr.-Jun. Jul.-Sep. Oct.-Dec. Jan.-Mar. Apr.-Jun. Jul.-Sep. Oct.-Dec.
2019

2020

Pre-COVID-19
pandemic

COVID-19
pandemic

2021

33

Marriage Domain Initiatives
 Increase in numbers of wedding venues and plans
Under our business policy of “increasing choices for users,” we experienced growth in produce contracts with venues and an increase in thenumber of contracted venues with posts on our media “Minna-no-Wedding”

・Increase in a wide variety of venues, including parks/public facilities and beautiful areas/shrines and temples, and enhanced the range of new wedding plans
・Captured demand by diversifying the range of wedding plans available on “Minna-no-Wedding”
Any place: Increase in venues “other than” so-called wedding venues

Contracted venues*(Venues)

1,500

Venue

1,000

Of contracted venues:
・Parks・Public facilities andbeautiful areas
・Shrines and temples, etc.

500-

Any plan:Plans from multiple companies for each venue

Dec.

2019

Mar.

2020

Jun.

Sep.

Dec.

Mar.

2021

Jun.

Sep.

Dec.

Venue plans

anymarry (our)
plans

Other
companies’
plans

Developing a system that makes it possible to search for multiple
companies plans for the same venue on “Minna-no-Wedding”

Increasing the number of weddings in the broad sense of the term and boosting our share of users by capturing demand among “couples that won’t have a conventional
wedding,” “couples wanting multiple wedding ceremonies,” etc.
* Total of venues with paid ad postings or production contracts (number of unique venues, with venues with multiple contracts counted as a single venue).

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Disclaimer

Important notes
This document contains forward-looking statements. These forward-looking statements are based only on the information madeavailable to Kufu Company as of the date this document was prepared. These statements are not guarantees of future results andinvolve risks and uncertainties. Accordingly, the actual results may differ materially from those projected herein depending on
operating environment and other factors.
Actual results could be affected by, but are not limited to, domestic and international economic conditions and industry trends
surrounding Kufu Company.
Kufu Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.
Information that is not related to Kufu Company is derived from publicly available information. Accordingly, Kufu Company does
not verify nor guarantee the accuracy, completeness and correctness of such information.

=Inquiries=
IR Representative, Corporate Communications Department
E-mail: ir@kufu.co.jp

Website: https://kufu.co.jp/en/

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