GlobalTHINKERS
Visionary
LEADERS
ExpertINFLUENCERS

WELCOME TO
MACMILLAN BUSINESS"A new imprint for 2023, Macmillan Business will publish
global thinkers, visionary leaders and expert influencers.
At its core is a desire to provide top practical advice froma broad range of experts and to explain the businessworld in innovative ways.
Collaborating with some of the biggest names andemerging voices in the commercial sphere, Macmillan
Business will encompass how-to guides, hard-hitting
exposés and big ideas. With an emphasis on quality
writing, clarity of thought and bold new ideas, it will be ahome to many of the bestselling titles in the genre,
including Radical Candour by Kim Scott and Range byDavid Epstein.
I'm excited to launch our 2023 publishing programme,
which includes fascinating and informative books by
Chris Guillebeau (bestselling author of The $100 Start-up)
and Matt Abrahams, Stanford lecturer in communicationand one of the most popular podcasters in the world. I'm
also thrilled to be publishing Breaking Twitter by Ben
Mezrich, the bestselling author behind The Accidental
Billionaires, which was made into the hit movie,The Social Network."

Mike Harpley
Publishing Director, Macmillan Business
2OUR 2023 HIGHLIGHTSWorld expert Bent Flyvbjerg andbestselling author Dan Gardner
reveal the secrets to successfullyplanning and delivering ambitious
projects on any scale.
Full of vivid examples ranging fromthe building of the Sydney Opera
House to the making of the latest
Pixar blockbusters, How Big Things
Get Done reveals how to get any
ambitious project done – on time andon budget.
Bent Flyvbjerg, based at Oxford
University, is the most citedacademic in the world on
megaprojects

HOW BIG THINGSGET DONEDan Gardner is the New York Times
bestselling author of Risk

The Surprising Factors Behind
Every Successful Project, fromHome Renovations to Space
ExplorationBent Flyvbjerg and Dan Gardner‘Entertaining… compelling… there
are lessons here for managers of all
stripes’ – The Economist‘Important, timely, instructive andentertaining’ – Daniel Kahneman,Nobel Laureate in Economics

16/02/2023
Hardback • £18.99 • 9781035018932
Trade paperback • £16.99 • 9781035018949
Audiobook • 9781035018970
Ebook • 9781035018963

3

The ultimate guide to debate,
persuasion and public speaking, byaward-winning British-American
journalist and broadcasterMehdi Hasan.
Arguments are everywhere – andespecially given the fierce debates
we’re all embroiled in today, everyone
wants to win. In this riveting guide to
the art of argument and rhetoric,
Mehdi Hasan shows you how tocommunicate with confidence, rise
above the tit for tats on social media,
and triumph in a successful andproductive debate in the real world.
Mehdi Hasan is one of the world’s
most prominent debaters with hisown show on MSNBC and over 1million Twitter followers

WIN EVERY ARGUMENT
The Art of Debating, Persuading andPublic Speaking
Mehdi Hasan

Reached the top ten on
Amazon.co.uk‘Indispensable’ – Naomi Klein‘A masterclass from one of themost formidable debaters andinterviewers of our time’ – Riz
Ahmed, leading Hollywood actor

28/02/2023
Hardback • £20.00 • 9781529093582
Trade paperback • £14.99 • 9781529093599
Audiobook • 9781529093612
Ebook • 9781529093605

4

From Marcus Collins, strategist toApple, Nike and Beyoncé, discover
the powerful force behind what webuy, what we do, and who we wantto be.
With a deep perspective based on a
century’s worth of data, Collins breaks
down the many ways in which culture
influences behaviour. Full of
memorable examples, from 1960s
hippy culture to the enduring successof Patagonia, For the Culture offers theessential tools for creating lastingengagement and influence.
As head of strategy at
Wieden+Kennedy, one of the most
famous advertising agencies in theworld, and marketing professor at
the University of Michigan, Collins
has one foot in the world ofpractice and one foot in the worldof academia

FOR THE CULTURE
The Power Behind the World's Most
Successful Brands, from Apple toBeyoncé
Marcus Collins‘Engrossing. You might be up allnight reading it’ – Scott Galloway,bestselling author of The FourCollins is a recipient of Advertising
Age’s 40 Under 40 award andCrain’s Business 40 Under 40
award, and a recent inductee intothe American Advertising
Federation’s Hall of Achievement

11/05/2023
Hardback • £20 • 9781035020010
Trade paperback • £16.99 • 9781035020027
Audiobook • 9781035020058
Ebook • 9781035020041

5

From the New York Times bestselling
author of The $100 Start-up, comes acaptivating guide that explains how
to thrive in today’s turbulent global
economy.
In Gonzo Capitalism, New York Times
bestselling author and serial
entrepreneur Chris Guillebeau
explores why our economy isn’t
working for the vast majority and how
to make it work for you. Revealing how
you can ditch the nine to five, he
explains how you can capitalize on the
new online tools and platforms at ourdisposal to turn your time and talents
into income.
Chris Guillebeau has sold over
500,000 books globally and has ahuge platform on Twitter andthrough his podcast Side Hustle
SchoolGONZO CAPITALISM
How to Get Ahead in an Economy
that Hates YouChris Guillebeau

The perfect manual for difficult
financial times, filled withcaptivating and fun examples ofpeople making money inunconventional ways
‘Guillebeau is the Indiana Jones ofcareer experts’ – Gretchen Rubin,
bestselling author of The
Happiness Project

24/08/2023
Hardback • £20.00 • 9781035020065
Trade paperback • £16.99 • 9781035020072
Audiobook • 9781035020102
Ebook • 9781035020096

6Stanford lecturer and host of the #1
business podcast Think Fast, TalkSmart, Matt Abrahams, reveals thesecrets to finding the right words
when it counts.
In this invaluable guide,
communications expert Matt
Abrahams provides a six-point
methodology that will enable you tocreate and deliver crisp, compellingand calm communication in stressful,impromptu circumstances.
Matt Abrahams’ communication
videos have been viewed online
over 40 million times
His podcast Think Fast, Talk Smartis #1 in the careers category inIndia, Australia, UK and the UnitedStates, receiving over 2 million
downloads an episode

THINK FASTER, TALKSMARTERHow to Speak Successfully When
You're Put on the Spot
Matt Abrahams

Unlike other guides to public
speaking, this book is not about
preparing speeches: it is about
everyday scenarios when you haveto craft a clear message concisely
under pressure‘Provides you with easy toimplement, actionable tips andtechniques for success’ – Philip
Zimbardo, renowned American
psychologist

07/09/2023
Hardback • £20.00 • 9781035024957
Trade paperback • £14.99 • 9781035024964
Audiobook • 9781035024995
Ebook • 9781035024988

7

A rollicking, character-driven
narrative by New York Times
bestselling author Ben Mezrich,pulling back the curtain on thebiggest business story ofour time.
Gripping and darkly comic, Breaking
Twitter takes readers inside the battle
between one of the most intriguing,polarizing, influential men of our time
– Elon Musk – and the platform thathosts our shared global conversations.
From employee stories within Twitter
headquarters to the mission-driven
team Musk surrounds himself with,this is the full story from all sides.

BREAKING TWITTER

Mezrich’s books have sold over 6
million copies worldwide and been
made into major movies

Elon Musk and the Most
Controversial Corporate Takeover inHistory
Ben Mezrich

Major Hollywood interest
Insider access to key sources‘Mezrich mans the conveyor belt at
the factory that turns raw reality
into its eventual slick cinematic
depiction’ – New York Times

09/11/2023
Hardback • £20.00 • 9781035032464
Trade paperback • £16.99 • 9781035032471
Audiobook • 9781035032501
Ebook • 9781035032495

8

From the New York Times bestsellingco-author of The Second Machine
Age, comes a captivating explorationof what business can learn fromengineers and geeks.
We’re living in a time of amazing
technological innovation, but we’re
not paying enough attention to themost important innovation of all – tothe company itself. As Andrew McAfee
persuasively argues in The Geek Way,
this new model is being pioneered bygeeks who have instituted a radical
new mindset that has shifted theparadigm entirely on what a businesscan – and should – be.

THE GEEK WAY

Author is widely respected ascofounder and codirector of theMIT Initiative on the Digital
Economy at the MIT Sloan Schoolof Management

The Radical Mindset Transforming
the Future of BusinessAndrew McAfee

Strong author platform, regularly
speaking to academic and industry
audiences about thetransformative power oftechnology and with 67,000
followers on Twitter

14/11/2023

Author's previous books widely
acclaimed by thought-leaders
including Steven Pinker, Christine
Lagarde, Eric Schmidt, Reid
Hoffman and Marc Benioff

Hardback • £22.00 • 9781035026173
Trade paperback • £16.99 • 9781035026180
Audiobook • 9781035026203
Ebook • 9781035026197

9BESTSELLING BOOKS FROM OUR BACKLISTPan Macmillan is proud to publish some of
the top selling business books in the market.
Here is just a small selection:

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COMING SOON . . .

BEND THE ARC
Melonie Parker
In Bend the Arc, Melonie Parker – Google’s
Chief Diversity Officer – blends personal
storytelling and lessons from her illustrious
career in tech to provide a blueprint for how
we can cultivate authentic diversity in ourcommunities, our organisations, and ourcompanies. Insightful and compassionate, thebook asks how, following the racial reckoningof 2020, we can reignite the fire for sustained
and meaningful change.

INSIDE THE BOX
David Epstein
We often think that constraints hold us back.
But in reality, they are a powerful tool for
driving innovation and success. Drawing upon
psychology, sociology and scientific research,
David Epstein, the bestselling author ofRange uncovers for the first time the true
power of thinking inside the box.

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