2015 Presidents’ Forum2015年主席论坛

Industrial Truck Institution, CCMA
中国工程机械工业协会工业车辆分会
Chen Weiqiang
陈伟强Sep 19, 2015 PALM BEACH, FLORIDA
2015年9月19日佛罗里达州棕榈海滩

2AGENDA 目录
1

Macro-economic Development in China
中国宏观经济形势

2

Industrial Truck Market in China
中国工业车辆发展状况3Development Trend of Industrial Trucks in China
中国工业车辆发展趋势

Industrial Truck Institution, CCMA 工业车辆分会

Macro-economic Development in China
中国宏观经济形势

3

A “new normal” of China's economy emerges, the growth
speed has been shifted 中国经济发展步入新常态，增长速度换挡
1. In 2015H1, China's GDP grew by 7.0% on a year-on-year basis. The global
economy is still in deep readjustment. In this current stage of development,
China has to deal simultaneously with the slowdown in economic growth,make difficult structural adjustments, and absorb the effects of previous
economic stimulus policies 中国经济上半年GDP增长7%，世界经济仍处于深度调整
期、中国经济正处于“三期叠加”（增长速度换档期、结构调整阵痛期和前期刺激政策消化期）的特定阶段
2. The transformation of the pattern of economic development will beaccelerated, from the pursuit of quantity and speed, as well as the extensive
growth in the competition of scale and consumption, to equal attention toquantity, quality and benefit. 加快转变发展方式，从主要追求数量速度，拼规模、拼消耗的粗放增长，转向数量质量效益并重Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

4A “new normal” of China's economy emerges, the growth
speed has been shifted 中国经济发展步入新常态，增长速度换挡
3. In China, the service industry has become the largest industry over themanufacturing industry. The strategic emerging industries have staged asound momentum of development, particularly in energy-saving andenvironmental protection, next generation information technology, high-end
equipment manufacturing, new energy and new materials, etc. 中国服务业已超过制造业成为第一大产业，以节能环保、新一代信息技术、高端装备制造、新能源新材料
等为代表的战略性新兴产业，呈现出良好的发展势头
4. Innovative changes have been shown in the traditional “Troika”, that is,consumption, investment and export. The motivation of economic growth isin the profound transformation.传统的“三驾马车”消费、投资、出口都出现了新的变化，经济增长的动力处在深刻的转换之中Industrial Truck Institution, CCMA 工业车辆分会5

Macro Economic Development in China
中国宏观经济形势
GDP Growth 国内生产总值

2006Q1 2007Q1 2008Q1 2009Q1 2010Q1 2011Q1 2012Q1 2013Q1 2014Q1 2015Q1GDP%

1st Industry

2nd industry

3rd industry

Growth Rate of Fixed Asset Investment (Non-agricultural) 城镇固定资产投资

200802

200812

200911

201010201109Investment in the month(100 thousand RMB)

201208

201307

201406201505

Year on year growth

Industrial Truck Institution, CCMA 工业车辆分会6

Macro Economic Development in China
中国宏观经济形势
Growth Rate of Added Value of Industries 工业增加值增长

200802

200812 200911 201010
Year on year growth

201109201208

201307 201406 201505
Cumulative growth

consumer price index 居民消费价格指数

200801

200812

200911

Nationwide

201010201109Urban area

201208

201307

201406201505

Rural area

Industrial Truck Institution, CCMA 工业车辆分会

7

Macro Economic Development in China
中国宏观经济形势Purchasing manager index 采购经理人指数

200801

200812

200911

201010201109Manufacturing industry

201208

201307

201406201505Non-manufacturing industry

Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

8

Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

9

Economic performance remained
within proper range
GDP 29686.8 billion RMB (2015H1)
GDP growth 2014 vs 2015

Q1

Q2

Q3

Q4

Q1

Q2

CPI grew by 1.3%
within half year

Comments: GDP remained at 7% in the past 2quarters, shows a steady growth trend. CPI keep
among 12-15, which is also in a steady growth curve.
Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

10The living standard of people
continued to improve
People’s income increased by 7.6%
Urban residents' income increased by 6.7%
Rural residents' income increased by 8.3%

Comments: The growth rate of residential income
run faster than GDP, the income gap between
urban area and rural area continue to shrink

Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

11

Continuously adjust andoptimize the economic structure

The 3rd industry accounted
for 49.5% out of total GDP

Real consumption growth 10.5%

a 60% contribution to economic growth

Unit GDP energy consumption
came down by 5.9%
Comments: the proportion of 3rd industry in total GDP surged to arecord high. The decreasing section includes high energy consumption,high pollution industries, and the increasing part consists of hightechnology, mid-high end manufacturing and livelihood industries.
Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

12Encourage people to do businesscreatively and drive innovation
The growth rate of high-technology industry
run 5% faster than large-scale enterprises
Online retail business grew around 40%
High-technology product grew exceed 50%
Reap more dividends from reform Industrial added value for non-public sector up by 8.1%

 Private investment accounted for 65.1% out of total investment

Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

13At the national level, the increasing favorable policies have
speed up the industrial development.在国家层面上，利好政策加码，加速产业发展
On May 8th, 2015, the Sate Council announced “Made in China 2025”. Ten
sectors have been identified as priorities, including new generation informationtechnology, high-end numerically-controlled machine tools and robotics,
aerospace equipment, ocean engineering equipment and ships with hightechnology, advanced railway traffic equipment, energy saving and new energy
vehicles, power equipment, new materials, biological medicine and highperformance medical devices, and agricultural production machinery, whichindicate the development priorities and direction for most strategic emerging
industries in the next 10 years. 2015年5月8日，国务院公布《中国制造2025》，提出重点发展新一代信息技术、高档数控机床和机器人、航空航天装备、海洋工程装备及高技术船舶、先进轨道交通装备、节能与新能源汽车、电力装备、新材料、生物医药及高性能医疗器械和农业机械装备，指明了未来十年，大部分战略性新兴产业发展的重点和方向。

Industrial Truck Institution, CCMA 工业车辆分会

Macro Economic Development in China
中国宏观经济形势

14

Existing problems 存在问题•Key core competence is weak. Resistance from the market is significant inindustrial development. 关键核心竞争力弱 产业发展市场阻力较大•The lack of talents restricts the industrial development. 人才缺失制约产业发展Expectation on future trend 趋势展望•First, sustainable infrastructure construction will be invested.
第一，持续性基础设施建设投入；•Second, relaxation of real estate policy 第二，房地产政策放宽

Industrial Truck Institution, CCMA 工业车辆分会

15AGENDA 目录
1

Macro-economic Development in China
中国宏观经济形势

2

Industrial Truck Market in China
中国工业车辆发展状况

3Development Trend of Industrial Trucks in China
中国工业车辆发展趋势

Industrial Truck Institution, CCMA 工业车辆分会16

Industrial Truck Market in China
中国工业车辆发展状况Sales of Chinese FLT industry 2001-2015

Sales

Growth rate

In 2015 H1, 128,836 units of FLT were sold in China, for comparison, 142,910 units
were sold same period of last year, decreased by 9.85%.
2015年上半年中国叉车市场的销售量达到128,836台，与2014年上半年的142,910台相比，下降了9.85%。
Industrial Truck Institution, CCMA 工业车辆分会17

Industrial Truck Market in China
中国工业车辆发展状况Sales comparison by truck type for China market (2015H1 vs. 2014H1)
中国工业车辆各种车型销量情况(2015上半年与2014上半年相比)

E-CB (I)

WH (II, III)
Jan-Jun 2014

IC-CB (IV, V)

Jan-Jun 2015

Among different truck types, Electric Counterbalance Trucks grew by 0.61%,
Electric Warehouse Trucks increased by 18.97%, while Internal Combustion
Counterbalance Trucks drop by 15.69% 在各种车型中，电动平衡重乘驾式叉车增长
0.61%，电动仓储叉车增长18.97%，内燃平衡重式叉车下跌15.69%。
Industrial Truck Institution, CCMA 工业车辆分会18

Industrial Truck Market in China
中国工业车辆发展状况Within the whole sales of China forklift truck market
在中国整个机动工业车辆销售中

Weight of E-CB% IC-CB%

The proportion of electric trucks
is under a increasing trend电动叉车占比呈现上涨的态势Weight of WH ICCB+ECB

The proportion of WH trucks isincreasing as well仓储叉车占比呈现上涨的态势Industrial Truck Institution, CCMA 工业车辆分会

Industrial Truck Market in China
中国工业车辆发展状况19

 Although the overall sales decreased in the domestic market, the sales of electric
forklifts, especially warehouse forklifts kept increasing, while the sales of diesel
forklifts decreased by over 15%. 国内市场整体销售量下跌，但电动叉车，尤其是仓储叉车继续保持增长，而内燃叉车下降超过15%。
Main reasons主要原因:
1. The economic growth has been slowed down, the demands from industries likemanufacturing have been decreased, however the demands for warehouselogistics have been increased significantly.经济增速放缓，原来需求较大的制造业等
行业需求下滑，而仓储物流的需求明显提升
2. The emission standards of non-road mobile machinery in China have been raised,thus electric forklifts hold a significant advantage over the diesel forklifts.国内非道路移动机械排放要求进一步提高，电动叉车替代内燃叉车的趋势已经显现。
 Although the export keeps increasing, the domestically-invested brands lack enoughgrowth motivations in export, while the foreign-invested brands in China keep adouble-digit growth in export. 出口虽然继续保持增长，但内资品牌出口增长动力不足，在华外资品牌出口每年保持两位数增长。
Industrial Truck Institution, CCMA 工业车辆分会

20AGENDA 目录
1

Macro-economic Development in China
中国宏观经济形势

2

Industrial Truck Market in China
中国工业车辆发展状况3Development Trend of Industrial Trucks in China
中国工业车辆发展趋势

Industrial Truck Institution, CCMA 工业车辆分会

Development Trend of Industrial Trucks in China
中国工业车辆发展趋势21

1. Product types are more comprehensive.产品类型覆盖更加全面；
2. Market competence is severe and enterprise merger andacquisition are speed up.市场竞争激烈，企业收购兼并加快；
3. Product transformation and upgrade have appeared. 产品转型升级
已经开始呈现；4. Industrial vehicle rental and post-sales service, etc. have beendeveloped obviously and become a new profit growth points.
工业车辆租赁、后市场服务等进展明显,已成为新的利润增长点Industrial Truck Institution, CCMA 工业车辆分会

Development Trend of Industrial Trucks in China
中国工业车辆发展趋势State’s Third Phase emission standardsof non-road mobile machinery have been
carried on. Some regions such as Beijing
have made higher local emission
standards. Under these circumstances,
the sales of electric forklifts and newenergy forklifts will take a higher
percentage in the gross sales.
非道路移动机械国三排放标准实施，北京等地制
定更高的地方排放标准，电动叉车和新能源叉车
在总销量中的比例将继续提高22

Some factors helps warehouse forklifts
stay in large market demands, such as
logistics distribution scales from urban
areas to rural areas, intellectual warehousemanagement, e-commerce, etc. Thewarehouse forklifts will remain the fastest
growing model in future.
物流配送范围由城市向乡村发展、仓储智能化管理、电子商务等因素加大了仓储车的市场需求量，
未来仓储车会继续是增长最快的车型
Industrial Truck Institution, CCMA 工业车辆分会

Thanks for your attention!
感 谢 聆 听!

Industrial Truck Institution, CCMA 工业车辆分会