Acquisition of Kantar’s Two
Healthcare Research Divisions- Supplemental Material June 9, 2023

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its group. These statements are drawn from assumptions of future
events based on data currently available to us, and there exist
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M3, Inc.

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Overseas: New M&A for Business Intelligence
Unit: JPY 100MM

Service forDoctors

BusinessIntelligence

Clinical Trials

Career forDoctors(Platform for doctors in North
America, Europe, and Asia andEHR)(M3 Global Research:
Expanding in North America,
Europe, and Asia)(Clinical Trials sites in North
America, growing into one of
the top 5 companies in the US)(Human resources businesscentered on doctors in NorthAmerica and Europe)

250
190
110

140160Approx.

2.1X

13098180Approx.

1.8X

68772919 20 21 22

19 20 21 2293Approx.

3.2X

19 20 21 2247 52

7599Approx.

2.1X

19 20 21 22

Further enhance the M3 Group’s physician panel expand the lineupof market research services in the Business Intelligence field
Copyright © 2023 M3, Inc. All rights reserved.

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Kantar’s Two Healthcare Research Divisions
Kantar Profiles – HealthKantar Media Healthcare Research

Location: New Jersey, US, and London, UK

Location: New York, USBusiness: Global healthcare professional panel services

Business: Research services for the US healthcare industry

 Global panel of 144,000+ verified Healthcare
professionals, primarily focused on the US andEU
 Worldwide clients including research agencies,
consulting firms, pharmaceutical companies, etc.

 Syndicated data and research reports on
consumer behavior and media usage trends
among patients and healthcare professionals in
the US, provided by a subscription model Used heavily by healthcare advertising agencies,
medical media companies, and life science
companies as an industry standard

Location: US, UK, Germany, France, Sweden, Japan, India, Australia
 Qualitative and quantitative research service
centered on custom research by leveraging M3Group's 6 million global physician panel Market leader in the healthcare research

Copyright © 2023 M3, Inc. All rights reserved.

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Expected Synergies: Kantar Profiles – HealthKantar Profiles – HealthLocation: New Jersey, US, and London, UK
Business: Global healthcare professional panel services
 Global panel of 144,000+ verified Healthcare
professionals, primarily focused on the US andEU
 Worldwide clients including research agencies,
consulting firms, pharmaceutical companies, etc.

Expected Synergies
Enhancement of global healthcare
professional research panel andcapability
Cost synergy from reducing
outsourcing costs by utilizing
each other’s panel

Location: US, UK, Germany, France, Sweden, Japan, India, Australia
 Qualitative and quantitative research service
centered on custom research by leveraging M3Group's 6 million global physician panel Market leader in the healthcare research

Copyright © 2023 M3, Inc. All rights reserved.

4Expected Synergies: Kantar Media Healthcare Research
Kantar Media Healthcare Research
Expected Synergies

Location: New York, US

Business expansion into
syndicated research business as
a new service offering for M3
Global Research Syndicated data and research reports onconsumer behavior and media usage trends
among patients and healthcare professionals in
the US, provided by a subscription model Used heavily by healthcare advertising agencies,
medical media companies, and life science
companies as an industry standard

Business: Research services for the US healthcare industry

Location: US, UK, Germany, France, Sweden, Japan, India, Australia
 Qualitative and quantitative research service
centered on custom research by leveraging M3Group's 6 million global physician panel Market leader in the healthcare research

Copyright © 2023 M3, Inc. All rights reserved.

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