CORPORATEPROFILEADVANCED TECHNICAL
MARKETING, INC.

Advanced Technical Marketing
Bob Morrell, President
Advanced Technical Marketing (ATM)
1719 Route 10 East
Suite 113
Parsippany, NJ 07054
Phone: 973-683-1411
Fax: 973-683-1311
Cell: 908.310.9742
Email: b_morrell@att.net

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PROFILE
Corporation:

Advanced Technical Marketing, Inc. (ATM)Officers:

President:
Vice President:

Ownership:

ATM Employees

Territory:

Connecticut, Delaware, Maine, Maryland, Massachusetts, New
Hampshire, New Jersey, New York, Pennsylvania, Rhode Island,Vermont, Virginia and the District of Columbia

Sales Office:1719 Route 10 East
Suite 113
Parsippany, NJ 07054
PHONE:
973-683-1411
FAX:
973-683-1311
E-MAIL: sales@atm1.com
Web Site: www.atm1.com

Sales Manager:

Bob Morrell

Sales Engineers:

Rob Bullock
Russell C. Pepe
Bob Morrell

Office Manager:

Michelle Sandy

Bob Morrell
Russell C. Pepe, RCDD

2MISSION
Advanced Technical Marketing (ATM) represents manufacturers of state-of-the-art
technology Telecommunication Equipment, Test & Measurement Equipment, RF andMicrowave Test Equipment, Components and Services throughout the Northeast and MidAtlantic United States. This includes components, hardware and software. ATM markets theseproducts to high technology firms, educational institutions and research facilities. The products
are utilized in research, development, end products and product testing; they are sometimes
integrated into systems, which may be resold. ATM is committed to providing the highest
quality of representation available to our principals, as well as the highest level of service to ourcustomers.

PHILOSOPHY
ATM is committed to a well thought out complement of synergistic lines, enabling
maximum exposure for all principals served. This also provides a more comprehensive solution
for the customer. Only the highest quality products from technology leaders are marketed toensure the customer optimum solutions with minimal risk. Comprehensive product knowledge,
applications expertise, and the ability to offer hands-on demonstrations are required of all sales
personnel. This, coupled with unmatched knowledge of the customer base, provides a sales
force without equal in the territory.

3MARKETINGSTRATEGIESATM markets to customers, both large and small, in all the identified market segments.
Customers are qualified based on need and available budget, so as to maximize productivity. We
focus on establishing and maintaining base-band business. This provides the foundation fromwhich to grow. ATM also addresses long term programs and large potential opportunities.
ATM sales people spend four days per week in the field with customers, cultivating
existing relationships and prospecting for new contacts. This provides up-to-date information on
new opportunities and changes in existing requirements. One day per week is spent on the phone,qualifying leads, setting up sales calls, and following up outstanding action items. ATM utilizes
targeted mailers to keep our customers current on the latest offerings from our principals. A
continually updated centralized database in our office is available to our principals for direct mailprojects.
Through our close working relationship with Northrop Grumman, ATM has been issued
Resident Visitor Status. This provides ATM with a Northrop Grumman badge, which allows
access to a number of their facilities. The badge enables ATM salespeople to "walk the halls" ofeach facility and acquire pertinent sales contacts and information.
Product demonstrations and evaluations are a key part of our sales organization's salesprocess. The ability to demonstrate virtually all products offered, distinguishes us from allcompetitors. Our salespeople encourage customers to take advantage of the opportunity to see
and feel the components and equipment in person and verify its suitability for the application.
This confidence is contagious and further enhances the sales effort.
ATM uses the resources of the information age to assist in the Marketing of ourPrincipals Products. We “push” information to our customers. By utilizing “Push” Marketing
rather that relying on customers “Pulling” information from the web and other recourses we haveestablished ourselves as a resource to our customers. In order to be successful utilizing thisstrategy we make sure that we have an up-to-date database with current email addresses. We
understand exactly what our customers are doing and how a product will help meet their needs.
We offer our Principals a competitive advantage by allowing them to get their information out totheir target audience quickly, effectively and at a low cost as well. We also will perform target
mailings to our customer database on behalf of our Principals.
ATM holds sales meetings after normal business hours. The principals are encouraged toparticipate in these meetings to provide technical training and to foster close cooperation andcommunication. We also conduct in-house product training. A forum is provided for sharing
sales experiences, success stories, and strategies.

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CUSTOMER PROFILE
ATM focuses attention on the customers in the following areas:••••••••

Product Design Engineers
Research Scientists, Development Engineers, and Technicians
Production and Test Engineers
Quality Assurance Staff including Metrologists
Lab, Service and Repair Personnel including Field TechniciansEngineering, Program and Corporate Managers
Purchasing Agents and Subcontract Administrators
Communication System Installers and Integrators

A hybrid of top-down and bottom-up selling has proven to be most effective in
optimizing sales performance. The combination of long-standing customer relationships andpre-eminent product lines position our sales organization as a reliable, primary resource.
Customer concerns with performance, quality, risk, and price are important factors in thedecision making process. Recognizing and addressing these issues has been, and continues tobe, the key to our success.

5FACILITY
The administration of ATM is located in a permanent office of approximately 3800
square feet, located in Parsippany, NJ, near major interstate routes, with easy access to Newark
International Airport. The office contains provisions for handling of demonstration components
and equipment, as well as storage and distribution of product literature. Facilities for sales
meetings, on-site seminars and training are also provided.
In addition, our sales engineers have home offices in their respective territories. Eachoffice is equipped with a computer and facsimile. All sales engineers have cellular phones, voice
mail, and e-mail addresses, enabling complete accessibility at all times.

ADMINISTRATIONManagement responsibilities are divided among the ATM partners. Most management
functions are performed after regular business hours, so as to maximize selling time. The SalesManager/President has full authority over the day-to-day running of the company. Major
decisions are made in consultation among the partners/officers, with the intent of reaching aconsensus. In the unlikely absence of consensus, the Sales Manager's position prevails.

OFFICE PERSONNEL
Michelle Sandy is the ATM Office Manager responsible for ATM Sales Administration
including Bookkeeping, order entry and commission processing and sales support. In addition,
Michelle heads up the ATM MIS Department with responsibility for the ATM Network and all
associated hardware and software.

6PERSONNEL
Bob Morrell
President, ATM
Sales Manager, ATM
Sales Engineer, ATM
Bob Morrell represents ATM in Dutchess, Orange, Putnam, Rockland and Westchester
counties of New York State, New Jersey, Pennsylvania, Maryland, Virginia, Maine,
Massachusetts, New Hampshire and Vermont. Bob’s major accounts include BAE Systems,L3Harris, IBM, Lockheed Martin, NAVAIR Lakehurst and Picatinny Arsenal. Bob is also
responsible for all Military facilities throughout the ATM territory. Bob’s territory has a very
diverse customer base and covers numerous industry segments as well as long-term program
potential.
Prior to joining ATM, Bob worked at Giga-tronics, a major RF/Microwave
Instrumentation manufacturer, for 2 years as Regional Sales Manager and Vice President Sales inboth geographic and strategic account capacities. He spent 1 year as a Regional Sales Manager
covering the Eastern US and Canada territories and 1 year as Vice President Sales with Strategic
Account Management responsibilities, including Lucent Technologies, Nokia, Motorola,
Qualcomm, Ericsson and Military accounts.
Bob previously served for 8 years as Vice President Sales at Entran Devices, an Electro
Mechanical Sensor manufacturer, managing worldwide sales for the organization.
In addition, Bob was the Worldwide Sales and Service Manager for 8 years at Boonton
Electronics an RF/Microwave Instrumentation manufacturer.
Bob has extensive experience in the application of test equipment/systems andcomponents to satisfy requirements in the Military, Wireless/Mobile Communication,
RF/Microwave, Sensor and Baseband markets. Bob’s intimate knowledge with a wide array oftest instrumentation and components coupled with his experience in broad industries allow him
to provide innovative solutions to customer’s requirements.
Bob has been selling on behalf of ATM’s principals for more than 17 years, developing
major Commercial and Military accounts.
Bob has completed studies in Radar and Electronics with the US Navy, Electronic
Technology with ICS and Marketing at Rutgers University.

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PERSONNELRussell C. Pepe, RCDD
Vice President, ATM
Secretary, ATM
Sales Engineer, ATMRussell Pepe represents ATM in New Jersey, Delaware, Maryland, Virginia,Connecticut, Massachusetts, Rhode Island and Vermont.
Russell's major accounts include Acacia, Agilent, CACI, General Dynamics, MIT
Lincoln Labs, Nokia and Spirent.
Prior to joining ATM, Russell was the Account Manager for AT&T, Lucent and Bellcore
with Anritsu Wiltron Company. He was responsible for the national sales activity, and had direct
account responsibility for the New Jersey and Pennsylvania facilities. Russell also held positions
with Anritsu Wiltron as Sales Engineer and Application Engineering Manager.
Russell previously served as a Fiber Optic System Designer and Test Engineer withWarner Amex Cable Communications. He also held positions with General Cable, Panasonic,
Schaffner EMC and Underwriters Laboratories. He has worked in the Fiber Optic industry since
1981.
Russell teaches as an Adjunct Professor at the New Jersey Institute of Technology(NJIT), Saint Peters College and the County College of Morris (CCM). His courses included
College Math, Communications, Fiber Optics, Wireless Communications and Control Systems.
Russell holds a Bachelor of Science in Electrical Engineering (Communications) and a
Master of Science in Electrical Engineering (Fiber Optic Communications), both from the New
Jersey Institute of Technology (NJIT).
Russell is a Senior Member of the Institute of Electrical and Electronic Engineers (IEEE).
He is currently the Chair of the North Jersey Section of the IEEE for 2013/2014. He previously
held positions in the IEEE as Member of the Northern New Jersey Executive Committee,
Secretary, Chair of the Student Activities Committee (SAC) and Chair of the Instrumentationand Measurement Society (IMS). He is also active with the IEEE MTT Society. He is amember of the Association of American Engineers (AEA); Electrical and Computer Engineering
Honor Society, Eta Kappa Nu; the Order of the Engineer; and the Broadcasting Honor Society,Iota Beta Sigma.
Russell published technical articles in various magazines and trade journals and presented
technical papers at trade conferences, related to Calibration, Communications, EMC, Fiber
Optics and RF/Microwave. He also wrote a chapter on EMC Filters in the Electronic
Component Handbook, published by McGraw Hill. For several years, Russell was a member ofthe editorial board of EMC Magazine. Furthermore, Russell is a licensed Registered
Communications Distribution Designer (RCDD).

8PERSONNEL
Rob Bullock
Sales Engineer, ATM
Rob is a Sales Engineer with Advanced Technical Marketing (ATM), who resides in andcovers the Upstate New York territory. He is based outside of the Rochester area. Rob's major
accounts include Lockheed, BAE Systems, Northrop Grumman, Rockwell Collins, SRC, Ultra
Electronics Flightline Systems, Corning, L3Harris Moog, GM, Delphi, Frontier Communications,
Alstom Signal and IBM.
Prior to joining ATM, Rob worked as a Test technician for FLI/IDEX, Metrology technician
for Rochester Precision Optics, Lab technician for Phillips Lighting and Sales Manager at Sav-ALot.
In addition, Rob performed Electronic Test and Repair of electronics and optical equipment
as part of the US Marine Corps.
Rob's education includes an Associate in from Business Monroe Community College,Rochester, NY and Electro-Optical Ordinance Repair School US Army Ordinance School, Aberdeen,MD.

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