client story
CLIENT STORY

Securityexpertisewith a usercenteredphilosophy.

Duo Security’s 800+ stakeholders
adopt Brandfolder with ease
Duo combines security expertisewith a user-centered philosophy toprovide two-factor authenticationand secure single sign-on tools formodern organizations. With over 500
million authentications per month,
Duo’s simple and effective solutions
give users freedom to focus on their
passions and overall goals.

Company Stats
Company Stats

Founded in 2009

+18,000 customers

500 million authentications

Founded in2009

in 100 countries
18,000+customers
in 100 countries

everymonth
500 M
authentications
every month

The Challenge
Prior to Brandfolder, Duo Security utilized a different

Brandon’s stakeholders were also unable to search or filter

DAM solution that had recently been purchased by a large

based on their product’s technical compliance terminology.

European-based DAM. However, after implementing thisHe found that because the folders were convoluted andplatform, Duo's Creative Operations Manager Brandon

his stakeholders couldn’t find his team’s content, assets

Nalband found that it simply failed to solve the fundamentalwere duplicated, leading to wasted resources and company

pain points plaguing his creative team. Most importantly,

money. And, because they couldn’t find content, the sales

Brandon struggled with getting his 800+ employees toteam struggled to stay on-brand with accurate content

adopt the platform.

when pitching their products to market.

One major issue Brandon experienced with the previous
system was the organization structure. Like many cloudstorage providers and DAMs, it was based on a folder
structure hierarchy. With assets buried in poorly named
folders, Brandon struggled to feel confident when sending
his stakeholders to the DAM to access assets. Oftentimes,
Brandon’s stakeholders would come back to him and request
assets in different sizes and formats– causing delays in othercritical projects his creative team was also working on.

As a result, there were inconsistent andincorrect materials being presented tocustomers, wasted time recreating assets that
already existed, hundreds of requests a week,
a severely disorganized ecosystem for theirassets, and no stakeholder visibility into
what Brandon’s team was working on.The Solution
Challenge“As a creative operations professional, Brandon’s main goalteam also uses them to distribute assets to their prospective

is to drive efficiencies through improved processes. Brandon

customers– all within a professional and polished portal.

needed a better DAM platform to meet Duo’s specific

Additionally, Brandon's graphic designer Marla frequently

needs and to serve as a single source of truth for theiruses Brandfolder's templating function to lock certain

marketing, sales, and graphic design teams. This improved

elements of an asset while leaving other elements open to

Prior to Brandfolder, Duo Security utilized adifferent DAM solution that has recently beenpurchased by a large European-based DAM.

However,
after implementing
this platform,
efficiency
would hopefully
create an advantage
in growing

Brandon base,Nalband,Creative
Operations
Manager,
Duo's customer
educatethe marketplace
about
theirsolution,
and allow
internal
creativeagencywork onfoundthat itthe
simplyfailedto solve
the tofundamental
the strategic
projects
that drive
businessforwardpain points
plaguing
histhecreativeteam.
And, mostinstead of responding to asset requests.

importantly, Brandon struggled with getting his
800+ employees to adopt the platform.

With Brandfolder, Brandon can now easily organize his
assets Onewith amajor
flat hierarchy–
creating
collections ofassets
issue Brandon
experiencedwith
thepertinent
to certain
teamswasor stakeholders.
The teamuses
previoussystem
the organization
structure.
Brandfolder's auto-tagging and suggested tags to help

Like many cloud storage providers and DAMs,

stakeholders easily search and find the correct compliance

it was also based on a folder structure hierarchy.

documents. Not only does Brandon’s internal creative teamWith assets buried in poorly-named folders,

use the share links to send assets internally, but the sales

Brandon struggled to feel confident whensending his stakeholders to the DAM to accessassets. Often times, Brandon’s stakeholders
would come back to him and request assets

Brandfolder hascustomization. The sales team can now customize specificsaved
us eachabout
documents
to their prospective
clients' needs
without everreaching out to the team, all while maintaining Duo's brandintegrity10in thehours
process.
of ofBrandonproductionis also starting to tap into
Brandfolder's analytics totime
determine the efficacy of his team’s graphic design and sales
materials. He now asks questions like,across the world
If thesalesthe
teamability
isn’t touchingwithto thispiece of content, do we need to tweak
theconfidently
design or utilize aredirect
different pieceof collateral instead?
folks to the assets
in an intuitive way.

in different sizes and formats–causing delaysin other critical projects his creative team wasalso working on.
Brandon’s stakeholders were also not able toBrandon Nalband,
Creative Operations Manager

Thesearch
Results
or filter based on their product’s technicalcompliance terminology. He found that because
the folders were convoluted and his stakeholders

With Brandfolder's user-friendly platform and robust

couldn’t
findDuo
his hasteam’sassetswerefindabilityfeatures,
beencontent,
able to giveits 800+

With Brandfolder's advanced search capabilities using
natural language processing, stakeholders can find assets

duplicated,which ofleadtowhilewasted
resources andemployees
a single source
truth
eliminating

within seconds. Furthermore, making edits within an on-unnecessary
strainmoney.
on Brandon’sinternal creativeagency.
companyAnd, because
they couldn’t

brand template is all it takes to cater to unique sales sc

Thanksfind
to Brandfolder,
Brandonhis struggled
team can now
focus
content, thesalesandteam
to stay

enarios, or launch a marketing campaign more quickly.

on more unique and strategic creative work that brings

on-brand and use accurate content when

the Duo brand to life.

pitching their products to the market.

By knowing
what’s accessibleandexactly how andto findit,
As a result,
there wereinconsistent
incorrect
membersof salesbeing
and marketing
teams
help strengthenmaterials
presented
to theircustomers,
the Duo brand by bringing the correct assets to market inwasted time recreating assets that already existed,Thanks to all of Brandfolder’s efficiencydriving features, Brandon’s creative teamhas eliminated over 10 hours of work per
week – that’s 520 hours a year!

a self-service manner. Plus, Brandon and his team no longerhundreds of asset requests a week, a severely

get hundreds of asset requests to resize a logo or convert

disorganized ecosystem for their assets, and noa file type to a different format.

Brandfolder has truly been a headache-saving organization
cure to Duo Security's previously hectic lives.

visibility with stakeholders for what Brandon’s
team was working on.

duo securit y client story| 4

Duo's Key Takeaways
Solution

BEFORE

WITH BRANDFOLDER

As a creative operations professional, Brandon’sshare links to send out the assets internally, butA centralized
is usesorganized
intuitive waywith
A folder-based
wasmaingoal is toDAM
drivethat
efficiencies
throughthe repository
sales teamthat
alsothemintoandistributeassetspermissions for certain users
complex and still buried assets
improved processes. Brandon needed a betterto their prospective customers, which deliver
DAM platform to meet Duo’s specific needs
assets in a professional and polished portal.
thatBrandon’senables users
to easily
locate andcustomize
assets toHundreds
requests
a weekandserveof
asasseta singlesourceof truth for their A platformAnd
graphic
designer,
Marla,
frequently
countriesfunction
and customer
needs,
ultimately saving
because users
couldn’tassetsmarketing,sales,
and findgraphic
design teams. their specificusesmarkets,
our templating
to lock
certaineach employee on Brandon’s team 10 hours per week
The improved efficiency would hopefully allow
elements of an asset while leaving other elements
theinternalcontent
creativeagencyto work on the
open to customization. The sales team can now
Duplicatedeffortsby theSaved timeand resources
put toward
more tostrategiccreative projects
internal creative
agencystrategic
projects
that because
drive the business forward
customize
specific
documents
their prospective
the businessforwardassets werenot easily findable
insteadof responding
to asset requests, createthat
an drive clients’
needs
without ever reaching out toadvantage in growing their customer base, andthe team, and maintain Duo’s brand integrity in
educatethematerials
marketplaceabout their solution. A templating
the function
process.that provides users the ability to customize sales
Inconsistentand outdated
sheets and materials to their specific needs while staying on-brandinformation being brought to market

With Brandfolder, Brandon can now easily
Brandon is also starting to tap into our analytics toorganize his assets with a flat hierarchy–creating
determine the effectiveness of his team’s graphic
cloud-based
platformthat materials.
anyone canHe
accessso theylike,no longer
A tediously manual
methodcollectionsof assets
pertinent to certain teamsAor
designand sales
asks24/7,
questionshave to wait
internal
agency backat HQ.ofof distributing assets
globallystakeholders.
The teamuses our auto-tagging and“if onthethesales
teamcreative
isn’t touching
this piecesuggested tags to help stakeholders easily searchcontent, do we need to tweak the design or utilize
and find the correct compliance documents. Not
a different piece of collateral instead?”
only does Brandon’s internal creative team use theBrandfolder has saved us each about 10 hours of production
time across the world with the ability to confidently redirect
folks to the assets in an intuitive way.

10520– B RA N D O N N A L BA N D,
C R E AT I V E O P E R AT I O N S M A N A G E R

hrs

of work per week saved

hrsof work per year saved

2 M I N U T E WATC H:

Transform your organization’s
creative workflows

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