Strengths of the Sega Sammy GroupThe Sonic series, which is particularly popular overseas and whose base spans all ages
from parents to children, is a flagship IP for
SEGA with cumulative sales of 1.66 billion
units/downloads (including F2P title downloads). In November 2022, we launched
Sonic Frontiers, our first all-new Sonic title innearly five years, simultaneously worldwide
and across multiple platforms. Featuring
Sonic’s unique supersonic action and action
adventure across a vast expanse of islands,
Sonic Frontiers has captivated users aroundthe world, surpassing 3.2 million copies
worldwide (as of the end of March 2023).
Games born out of SEGA’s creativity andpassion will continue to surprise and inspire
the world.

Integrated Report 2023

SEGA SAMMY HOLDINGS

Surprising
the world
with
CREATIVITY

Sonic Frontiers became a major
hit worldwide

Introduction of Sonic IP topics
and information on games
such as Sonic Frontiers

https://sonic.sega.jp/SonicChannel/index.html©SEGA01

Strengths of the Sega Sammy Group
Smart Pachislot Hokuto No Kenmaintaining industry-leading
utilization

Changing
the worldwithINNOVATION

Integrated Report 2023

SEGA SAMMY HOLDINGS

Launched in 2003, the first Pachislot
Hokuto No Ken won great acclaim for its
cutting-edge gameplay and LCD visualeffects. This legendary title achieved sales
above 620,000 units, a record that has yet
to be beaten by any other single title. WithSmart Pachislot Hokuto No Ken, we havefully reproduced the gameplay and LCD
visual effects of Pachislot Hokuto No Ken,giving them a new lease of life as a smart
pachislot title. The fun of this title hasappealed not only to users familiar with thefirst generation, but also to new users. Thenew version has maintained record utilization rates, with sales exceeding 60,000
units (as of the end of July 2023). From one
era to another, Sammy’s innovation continues to inspire and move people.

Smart Pachislot Hokuto No Ken©Buronson & Tetsuo Hara/COAMIX 1983,©COAMIX 2007 Approved No.YRA-114©Sammy0203

Holding the largest scale global studio
structure among Japanese game companies

Strengths of the Sega Sammy GroupSEGAATLUS

EU1,300

Approx.
employees

AmplitudeStudios
Creative Assembly Sofia

Relic EntertainmentJapan/Asia

2,100400

Approx.
employees

ConsolePC (Online)
MobileArcadeApprox.
employees

Sega of America*N umber of development employees (full-time and permanent contractemployees) as of the end of March 2023
* Japan/Asia include development employees of amusement machines

Diverse human resources
working globally
The SEGA SAMMY Group brings together
talented and expert people from around theworld who work day in, day out to create newvalue. To continue evolving while maintaining our role as a pioneer in a rapidly changing
business environment, we have established
SEGA SAMMY Group’s HR Transformation
Vision. This vision represents a departurefrom traditional human resource administration styles based on seniority and on rigidstructure. Going forward, the Group will continue to enhance various training programs
and strengthen human capital with the aimof maximizing the diversity and value of its
human resources and demonstrate theirstrengths in a wide range of business areas.

A training session

For more information on
our human capital strategy, see04

NA

Integrated Report 2023

SEGA SAMMY HOLDINGS

Carving outthe futurewith TALENT

Creative AssemblySports Interactive
Two Point StudiosP. 58-5905

Living Out Our Raison d’ÊtreIn every era, entertainment has given vibrancy to society. While entertainment is an industry that depends on peace for its existence, we believe thatit has in itself the power to bring peace to society and inspire people. We will continue working as one team made up of all the Group’s employees toward
our Group’s Mission of “Constantly Creating, Forever Captivating—Making life more colorful.” We will also carry out sustainable management byfocusing on the four “Es” of Environment, Empathy, Edge, and Economics.
SEGA SAMMY Group Mission Pyramid

MISSION/PURPOSE (Raison d’être)Constantly Creating, Forever Captivating
VALUE (Mindset and DNA)VISION (Ideal self)“Creation is Life”

Be a Game Changer

×“Always Proactive, Always Pioneering”

Long-Term Goals to 2030

Integrated Report 2023

SEGA SAMMY HOLDINGS—Making life more colorful—Entertainment Contents Business

Global Leading Contents Provider

Sustainability

Pachislot and Pachinko Machines Business

Winning a “Triple Crown”—Top Share in Utilization, Installation, and Sales
Environment

EmpathyEdge

Economics

Gaming and Resort

Realize the investment in Gaming area

Meterial Issues to Be Addressed
Human Resources

08

Products andServices

Environment

Addiction

Governance09