February 25, 2011

Information from Central Japan“FLEX JAPAN” Sightseeing Package for Overseas Visitors to Japan
This spring, in cooperation with JTB-GMT (*), JR Central will begin advertising its new Japansightseeing tour package “FLEX JAPAN (**)” for overseas visitors to Japan on web sites that target
overseas customers.
The Tokaido and surrounding regions offer some of the best scenic, historical, cultural, commercial,industrial, and entertaining sightseeing opportunities in Japan. So, we thought about how we could
offer an unprecedented style of sightseeing for overseas visitors that makes use of Japan's railway
network and centers around use of the Tokaido Shinkansen.
The new products developed based on this idea came from the following concepts.

For example:“If it's sunny, let us ride to Shizuoka and see Mt. Fuji from the train.”“If it’s rainy, let us go to the SCMAGLEV and Railway Park in Nagoya andlearn about Japan's high-speed railway history. Then, when the rain stops, wecan go to Kyoto and visit the gardens as the new leaves are growing.”
Travel on a whim and go to the best places on the best days.
With over 300 services per day the "Tokaido Shinkansen" Bullet Train will
help get you there.
FLEX JAPAN - a new way to see Japan.
“FLEX JAPAN” products to be offered in the spring are as follows.
By listening to the opinions of customers and input from local communities, we hope to makethese products long-running bestsellers.
(*) JTB-GMT (Global Marketing & Travel) is a company within the JTB Group that caters to overseas tourists. JR
Central has been collaborating with this company since 2003, when it launched “The Shinkansen Tour” travel product foroverseas visitors to Japan.
(**) “FLEX” is an abbreviated form of the word “flexible”. This word is used with the intention of allowing customers tofreely take advantage of the Tokaido Shinkansen, which is a high-speed railway that is superior in terms of safety andreliability, and unparalleled in the world in terms of the number of services operated per day.

“FLEX JAPAN” Products
1. Stay-over products for Central Japan – New!!

“CENTRAL JAPAN STAY & RAIL- EXCURSION TICKET”
3 or 5 night stay-over package with excursions to Kyoto, Fuji, etc. (Non-reserved seating)Allows overseas visitors to stay in Central Japan, which has great access to popular tourist
locations (Kyoto, Shizuoka, Ise, Takayama and Kanazawa).
During their stay, tourists can take day trips to tourist spots using non-reserved seats on theShinkansen, along with conventional line limited express services.

2. Open ticket products - New!!

“CENTRAL JAPAN FLEX- RAIL TICKET”
Bullet Train (Shinkansen) Open Ticket Package (Non-reserved seating)This reservation from overseas is for an open ticket that is good for one month. After arriving inJapan, these visitors will choose a "start date" that best suits their schedule. The reservation isthen exchanged for a round-trip Shinkansen ticket that is valid for 7 days from their "start date."
Non-Reserved Seats on Nozomi, Hikari, and Kodama services can be used.
This package will initially be offered for trips between Tokyo/Shinagawa and Kyoto.

3. Round-trip with Accommodations Products – Existing Product“The Shinkansen Tour”
Bullet Train + Accommodation Bargain Package
Since the launch of this product in 2003, it has become quite popular among foreign visitors
looking for quick-and-easy travel packages that can be used when time allows, such as duringbusiness trips to Japan.
This travel product freely allows customers to combine reserved seating on Nozomi, Hikari orKodama services with accommodations at the location of their choice, such as Kyoto. This
product will continue being featured.

*Please see the attachment for further product details.

Attachment[Product Overview]
1. Stay-over products for Central Japan – New!!
“CENTRAL JAPAN STAY & RAIL- EXCURSION TICKET”
3 or 5 night stay-over package with excursions to Kyoto, Mt. Fuji, etc. (Non-reservedseating)(1) Product Details
This travel product comes as a set that offers accommodation in the Central Japan area along with
non-reserved tickets (round-trip) for the Shinkansen and local line limited express services.

Customers may choose to stay in either Nagoya (Nagoya Marriott Associa Hotel) or Gifu (GifuMiyako Hotel) for either 3 or 5 nights.

During their stay, visitors can use the Shinkansen or local line express services to travel round-trip
between Nagoya or Gifu and the following areas: Kyoto, Shizuoka, Ise, Takayama or Kanazawa.
Visitors staying 5 nights may visit 3 cities, while visitors staying for 3 nights may visit 2 cities.

This product is perfect for customers that wish to travel to popular tourist destinations quickly
during their stay, since large luggage can be left at the hotel and internationally famous tourist spots
can be visited within a short amount of time

Kanazawa

Kyoto

Takayama

Nagoyaor Gifu

Shizuoka

Ise / Toba
(2) Reservations-Reservations can be made directly through JAPANiCAN.com (http://www.japanican.com), a website run byJTB-GMT for overseas visitors to Japan. Customers can choose from several different destination
combinations.
-Reservations can be paid for by credit card and the tickets are delivered directly to the accommodating hotel.

(3) Price-50,000 JPY (5 nights + JR round-trip tickets to 3 cities)-36,000 JPY (3 nights + JR round-trip tickets to 2 cities)*Accommodation in destination cities can be added if desired. Customers who wish to do so should apply
directly through JAPANiCAN.com. (separate fee required)(4) Availability
Tickets go on sale March 1 (Tue) for reservations starting as early as March 5 (Sat).

2. Open-Ticket Products – New!!
“CENTRAL JAPAN FLEX- RAIL TICKET”
Bullet Train (Shinkansen) Open Ticket Package (Non-reserved seating)(1) Product Details
This travel package offers a round-trip ticket (non-reserved seat, returning within 7 days) on Nozomi,
Hikari or Kodama services between Tokyo/Shinagawa and Kyoto, along with a “Kyoto Sightseeing Day
Pass” good for unlimited rides on all Kyoto City buses (excluding limited tourist routes), all city-operated
subway lines, and Kyoto buses (excluding some routes).

The open-ticket can be purchased from abroad in the form of an E-voucher, which can be exchanged forrail tickets after arriving in Japan.

The E-voucher is valid for one month from the scheduled start of the visitor's trip. The "start date" needs
to be selected and the E-voucher exchanged for rail tickets within that time.

Visitors can exchange the voucher for rail tickets at the JR Tokai Tours office, which is located near theTokaido Shinkansen automatic ticket gates at Tokyo or Shinagawa station. This product is perfect forvisitors traveling to Japan on business who wish to visit Kyoto during their free time, since vouchers canbe easily exchanged for rail tickets as long as the dates of travel have been decided.

Kyoto
Day tripRail Ticket

Kyoto

Nozomi, Hikari,
Non-reserved seats

Shinagawa/ Tokyo(2) Reservations
E-vouchers can be purchased from abroad through JAPANiCAN.com.

Visitors should print out their online reservations and bring it with them to Japan. The vouchers can beexchanged for rail tickets after choosing a "start date" (tickets are valid for 7 days from the "start date")
for their tickets.

The price of the ticket will be deducted from the customer credit card provided during online reservation.

(3) Price
21,000 JPY*Accommodation in Tokyo or Kyoto can be arranged if desired.
Visitors wishing to do so should make reservations directly through JAPANiCAN.com. (separate fee required)(4) Availability
Tickets go on sale March 1 (Tue) for reservations starting as early as March 4 (Fri).
*Initially, only non-reserved seating will be offered for the two new products. We will consider expanding thearea of use and offering reserved seating, based on future demand from customers.

3. Round-trip with Accommodations Products – Existing Product"The Shinkansen Tour"
Bullet Train + Accommodations Bargain Package(1) Product Details
This travel package is a more reasonable version of the existing "JTB Sunrise Tour" package for overseas
visitors to Japan provided by JTB. The Shinkansen Tour is a joint project by JRC and JTB, and has beenoffered since May 2003.

Using an accommodation tour as a base, features such as bus tours lead by local guides are included withShinkansen tickets as a set.

(2) Major Product Courses
This product offers tours centering on departures from the cities closest to the 3 major international airports inJapan (Tokyo, Nagoya, and Osaka). It revolves around use of the Tokaido Shinkansen from those cities.

<Tokyo Metropolitan Area Departures>Free exploration tours: Hakone, Kyoto, USJ (Universal Studios Japan), Hiroshima, Kyoto & Hiroshima, Takayama
Guided tours: Hakone & Kyoto, Kyoto & Himeji, Kyoto & Hiroshima, Takayama<Nagoya Area Departures>Free exploration tours: Tokyo, TDR (Tokyo Disney Resorts), Hakone, Kyoto, Hiroshima, Kyoto & Hiroshima,Takayama, USJ, Gero
Guided tours: Kyoto & Nara, Takayama, Kyoto & Nara & Himeji, Kyoto & Nara & Hiroshima, Nagoya City

<Kansai Region Area Departures>Free exploration tours: Tokyo, Hiroshima, Takayama
Guided tours: Takayama & Kanazawa, Tokyo & Fuji & Hakone, Takayama(3) Sales Channels
Pamphlets (reservations accepted in-store up to 2 days before vacation start date)Overseas: JTB overseas branches, overseas travel companies, JNTO (Japan National Tourism Organization)
overseas offices
Japan: Tour desk at major hotels, TIC (Tourist Information Centers) at Narita & Kansai International Airports

Online (reservations accepted up to 4 days before vacation start date)JAPANiCAN.com