Table of Contents

Who We Are

Message from Our CEO

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

Our Unchanging 志 Kokorozashi (Mission)

Information Revolution—Happiness for Everyone
Information Revolution—Happiness for everyone
Since its founding, the Group has always remained true toits goal of accelerating the Information Revolution to make the world a happier place.
Just what is happiness?
Some might say happiness is to love and be loved in return, or to make the most of each day. Others might derivehappiness from self-expression. Still others might find happiness in something as simple as a smile. Above all,the Group equates happiness with inspiration. Through our business, we strive to bring emotional meaning andhappiness to lives. In everything we do, we aim to drive the Information Revolution and build a more connected,empowered, and joyful world. This unchanging kokorozashi (mission) is encapsulated in our philosophy,
Information Revolution—Happiness for everyone.
Humankind stands on the cusp of the digital Big Bang. Computing performance is increasing dramatically, and we aregetting ever closer to an age of super-intelligent machines that will surpass human ability. Our mission is to harness
the raw, unlimited power of the Information Revolution and channel it in a direction that makes people happier.
This aspiration will continue to drive our organization toward further growth for many years to come.

SoftBank Group Report 20242

Table of Contents

Who We Are

Message from Our CEO

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

A two-line design—the banner of the Information Revolution that
the Group hoists as we sail toward a new dawn

Kaientai banner

SoftBank Group Report 2024

SoftBank brand symbol

Imagine a group of visionaries who share the sameunshakable spirit (kokorozashi). They act with one
mind to achieve their ideals, braving all dangers tousher in a new era amid upheaval. The Group draws
inspiration from one such group—the Kaientai, an
enterprising shipping company founded in 1865 by thevisionary Sakamoto Ryoma. Supplied with the best
intelligence and possessing abundant knowledge andwisdom, the Kaientai and its founder rejected ageworn feudalistic values in favor of free thinking andbold action. In this way, they led a revolution that
resulted in the modernization of Japan. Our corporate
logo derives from the Kaientai’s flag. It represents ouradmiration for and belief in the Kaientai’s singleminded pursuit of their vision, which imagined a Japan
100 years into the future. The Group is a fleet ofsimilar visionaries. Our vessels fly the banner of the21st-century Kaientai, symbolizing our own singleminded pursuit of a vision: Information Revolution—
Happiness for everyone.

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Table of Contents

Who We Are

Message from Our CEO

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

Our Vision for a Better World—Help shape the next 300 years for
our future generations and the planet
To realize our core philosophy and vision, we invest in the Information Revolution.
The Information Revolution has advanced to a new stage with the increasing
sophistication of AI. AI has the potential to create a safer, more prosperous,
and all-round better future by addressing social and environmental challenges,including climate change, the education gap, and economic inequality.
SBG accelerates the Information Revolution through the responsible use of AI. In thisway we are helping to realize the world we have always envisioned since our founding.

Autonomous driving forsafer roads
Imagine a world where self-drivingcars travel to their destination
without human input, a world whereself-driving technology preventsroad accidents by sensing blind spots
and monitoring hazardous
situations, enabling anyone to gofrom A to B with peace of mind.

SoftBank Group Report 2024

Remote learning for
educational equality
Imagine a world where all children canaccess a better education regardless of
where they were born and raised, aworld where remote learning programs
are available everywhere, offering
quality education to all.

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Who We Are

Message from Our CEO

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

Using AI toprevent disease
Imagine a world where we canpredict and prevent any diseaseusing AI-driven genetic data analysis
etc., a world where AI accelerates
the search for drug candidates,
enabling early treatment.

An enriched life for all
Imagine a world of seamless
commerce where business
transactions defy borders, a world of
universal connectivity where all canaccess financial services,
entertainment, and all manner ofother services and content.

More creativity atwork
Imagine a world where workplaces
are more human-centric and full ofauthentic, life-affirming experiences,a world where AI automates
mundane and monotonous tasks,
freeing up time for more creative
pursuits.
SoftBank Group Report 2024

Technological solutions toenvironmental issues
Imagine a world where technologicalinnovation makes renewable andclean energy ubiquitous, a world
where we have the technology toreverse climate change andsafeguard biodiversity.

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Who We Are

Message from Our CEO

Message from Our CFOGrowth Assets

Foundation for Our Growth

Financial Section

Corporate Information

A Business Model with Three Capital Inputs
SBG is a Strategic Investment Holding Company
Driving the Information Revolution—Building an ecosystem of industry-leading businesses aiming to grow for the next 300 years

Business Model
SBG =A strategic investment holdingcompany
SBG provides capital to companies around theworld that show excellent potential for AI-driven
growth, contributing to the Information Revolution
and a more connected, empowered, and joyful
world for all.
Such companies have innovative ideas for truly
world-changing goods and services. These ideas cansolve social issues and make people happier.
By providing them with capital, we accelerate
their business growth and unleash the potential of
our core philosophy and vision: Information
Revolution—Happiness for everyone.

SoftBank Group Report 2024

Cluster of No. 1 Strategy
Our strategy is to build a strategically synergizedecosystem of companies. The strategy envisages thisgroup as a symbiotic ecosystem of companies withindustry-shaping technologies and business models.
In this ecosystem, we work with visionary
entrepreneurs who pioneer new industries.
Although we help these business leaders in theirdecision-making, we respect their autonomy and do
not find it necessary to hold a majority stake in theircompanies. However, we do encourage them toidentify with our core philosophy and vision and towork with us in unlocking synergistic growth.
Under this strategy, we have developed anecosystem of entrepreneurial leaders in AI. These
include subsidiaries and Group companies such as
Arm, companies in which SBG invests directly with aview to creating value over the longer term, andover 400 portfolio companies within SoftBank
Vision Funds and other funds.

Three capital inputs that deliver
sustainable growth
When a company invests capital into businessactivities, the resulting value is expected to exceed
the initial capital commitment. The company willthen reinvest that capital for an even higher return.
When this cycle occurs on an ever-greater scale,
capital will keep accumulating, generating
sustainable growth.
We have three key sources of capital: anecosystem of portfolio companies, financial capital,and human capital. This capital is both an input andan output. In implementing our business model, we“input” capital, and this capital is then “output”
back to us in an amount larger than the initial
input.

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Who We Are

Message from Our CEO

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

We aim for sustainable growth by perpetuating andaccumulating our three capital inputs.

1. E cosystem ofportfolio companies
This input is the ecosystem of portfolio companies wehave developed. The ecosystem includes subsidiaries
such as Arm, companies in which SBG invests directly,and over 400 portfolio companies within SoftBank
Vision Funds and other funds. Members of thisecosystem pursue growth independently, but in doing
so, they produce a stream of innovation and unleash
synergies that enable the growthof the entire ecosystem.

3. Human capital
2. Financial capitalThis input refers to the financial assets that fund ourinvestments. We aim to grow our financial assets overthe medium- to long-term, gaining high returns on
investments and then reinvesting the profits. Our key
performance measure for the growth of our financial
capital is our Net Asset Value (NAV).* Our NAV hasgrown over the medium- to long-term in line with
our investments and other activities. We aim to growit even larger.

This input is our talent. It includes ourinvestment professionals who identify
attractive investment opportunities, aswell as finance and accounting staff,
legal and compliance experts, and manyother employees who support ouractivities. Our human capital grows as
our diverse pool of employees pursue
their own professional development
while increasingly aligning themselveswith our unique company culture, whichemphasizes decisiveness and dedication.

*NAV = Equity value of holdings – Net debt
See page 20 for details of NAV.

SoftBank Group Report 2024

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Table of Contents

Who We Are

Message from Our CEO

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

Evolving Ahead of the Times Under
Our Unchanging 志 Kokorozashi—Our history
Our story begins in 1981, when Masayoshi Son
founded SOFTBANK Japan. He envisioned thecompany as a “software bank” that would build
infrastructure for the information-driven society.
At the time, PC software led the Information
Revolution, but the focus shifted to the Internet,
then to broadband, and later to smartphones.
We have always stood on the frontlines of suchshifts. Adjusting swiftly to market and industry
changes, we have always partnered with theparadigm-defining companies of the time andredeployed capital into new investment areas.

1981
Founded as a
distributor ofpackaged software
for PCs

1994
Founded SoftBank Holdings
Inc. in the U.S. for thepurpose of strategic
investment in Internetcompanies

2001
Launched Yahoo! BB broadband service
2004
Acquired JAPAN TELECOM
and entered fixed-line
telecommunications

2000
Invested in Alibaba
1996
Launched Yahoo! JAPAN1982
Launched a publishing business

The Information Revolution has now enteredanother new phase, with AI completely redefining
every industry. We invest in AI businesses withworld-changing ideas. The aim of theseinvestments is to accelerate groundbreaking
technological innovations that can build a moreconnected, empowered, and joyful world. Believingthat the next few decades of AI innovation will
surpass all the technological progress of the last
three centuries, we work with portfolio companies
and subsidiaries around the world who share ouraspiration to forge this exciting future.

2006
Acquired Vodafone K.K. andentered mobile
telecommunications in Japan2010
Announced SoftBank’s Next
30-Year Vision2013
Acquired U.S.-based carrier
SprintMobileBroadband

The Internet

PC Software
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2016
Acquired U.K. chip designer Arm

Who We Are

2017
Launched SVF1

Message from Our CEO

Message from Our CFO

Growth Assets

2018
SoftBank listed on the First Section of the Tokyo
Stock Exchange

Foundation for Our Growth2020
Sprint and T-Mobile merged

Financial Section

Corporate Information

2023
Arm listed on the Nasdaq Global Select Market*

AI

SoftBank Group Report 2024

Photo: Nasdaq, Inc.

9Table of Contents

Who We Are

Message from Our CEO

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

SoftBank’s Next 30-Year Vision:
A Story of Value Creation

Sustainable development is imperative for businesses.
Companies are expected not only to make short-term
profits but also to create social value for stakeholders.
In 2010, we unveiled SoftBank’s Next 30-Year Vision,
which looks 100 years into the future. Five years later, theUN adopted the 17 Sustainable Development Goals. Thus,
even before the sustainable development agenda took off,
we already had our own sustainability-focused philosophy
and vision. We were also already integrating this philosophy
and vision into our strategy and business model.
Announcement of SoftBank’s Next 30-Year Vision (2010)

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Table of Contents

Who We Are

Ecosystem of portfolio
companies

Message from Our CFO

Growth Assets

Foundation for Our Growth

Financial Section

Corporate Information

The world in 30 years

Core philosophy

Technological innovations
More happiness, less sadness

Build an ecosystem of companies
with industry-shaping technologies
and business models

Information Revolution—Happiness for everyone

Financial capital

VisionFinancial outcomes

A diverse funding toolbox

To become the world’s mostessential corporate groupContinued growth in
Net Asset Value (NAV)

Human capital
Professionalism and a uniquecompany culture

SoftBank Group Report 2024

Message from Our CEO

Strategy
Strategic synergy group

Managing global risks
The next 300 years for future
generations and for the planet

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