NUCHIGUSUI in your life!
Naha Kokusai Sinior High School Riho Sakiyama Rikako Kinjo Ruka Shimojana Ryumaru Kawai Lopez Ryo Edgar

Abstract

Okinawa is a tourism-promoting prefecture. However, not so many people come to Okinawa for the cuisine. Additionally, this year, the number of visitors toOkinawa decreased due to the travel restrictions imposed by the government to prevent the spread of COVID-19. From those facts, we thought encouraging people to makeOkinawan food at home during the 'stay home' period will lead to enhancing the reputation of Okinawan food and increase the number of travelers to Okinawa. Furthermore, inOkinawan language, we have a word called “Nuchigusui”. It means “delicious food” and “medicine of life”. We want many people to enjoy “Nuchigusui” and be healed bythat. Therefore, we made “Hand-made Jimami-Tofu Kit” and promoted it through SNS. From now on, we aim to commercialize the kit in cooperation with local companies.

Back ground
The purpose of the trip for Japanese
What the purpose of the trip

What they want to enjoy

Okinawa isnot in the top
rankingsFood

62.4%

We conducted our own survey on the Stay Home period

Where they go to enjoy local
food

Did you cook something special
during the Stay Home Period?

Do you want to makeOkinawan food if there is a kitof it?

Yes
53.3%

Yes
90.4%

No.3 Food

No
9.6%

No
46.7%

Difficult points when you cook・Collecting ingredients・Difficult to go shopping・Measuring the amount

Okinawan food is not well known and popular
To know Okinawan food⇩
"Wanna enjoy the authentic taste!"⇩The number of travelers will increase

If people have a hand-made kit, more
people might try to make it.

Method

1. Making the hand-made kit

2. Introducing the kit by Social MediaSocial Media

Contents of handmade kit
・Peanuts 100g

・Instagram

・Tapioca powder＋Sweet potato starch 70g

・YouTube・Recipe

RecipeJapanese ver.

Things to prepare

English ver.

[for Jimami Tofu]
・Mixer・Cloth・Container(cup or vat)
[For sweet sauce]
・Sugar・Soy sauce
・Sweet sakePrice(If our kit is used)
Cost of each cup is 17JPY. You can make 8 cups fromeach kit. It is four times cheaper than the average
supermarket price17 JPY・It took about 30mins to make it.
・Hand-made Jimami-Tofu is delicious!!
・It's much cheaper than the ones sold atsupermarkets.

What we noticed when we made it
Good points◎
・Simple ingredients・Easy and fast to make.
Bad point✖
・Mixer and cloths are not available in every home

What our teacher noticed when making it
Good points◎
・Simple ingredients・Easy and fast to make.
Bad points✖
・It's difficult to make without mixer.
・Think of another recipe using the leftovers of strained peanuts.
The instructions in the recipe was a little difficult to understand.

Future outlook

Results
Good Points◎

3. Jimami-Tofu made by the kit

Bad Points✖
・Difficult to understand without video.
・The kit doesn't include the sweet sauce
which is essential to enjoying Jimami Tofu.
・Hard to strain peanuts.
・Few people search for Jimami-Tofu recipe
online.
・Recipe is written in only two langages.

How to improve...
・Write recipe in simple words.
・Include pouches of ready-made peanut water & sweet sauce
・Spread our information in many languages
・Post recipe using leftovers of strained peanuts

1.Propose our plan to local companies
and cooperate with them.

2.Sell the kit at souvenir shops

Able to improve our kit

Easy to attract tourists!!

References
平成29年度沖縄県食文化実態調査 https://www.pref.okinawa.lg.jp/site/bunka-sports/bunka/documents/syokubunkatyousa.pdf
ステイホーム期間に関するアンケート(独自調査) https://docs.google.com/forms/d/e/1FAIpQLScqwp8v2VKmCjnvYHMJKa9pT72i95YyBpleYW2Tto82n3e-g/viewform
沖縄県総合事務局総務部 http://www.ogb.go.jp/-/media/Files/OGB/Soumu/teireikaiken/h28-0916/01.pdf?la=jaJP&hash=E69DC4A55C9172602B5686715075E3C276B756DE
公益財団法人日本交通公社 『旅行年報2019』第Ⅰ篇－4 日本人の旅行に対する意識調査 https://www.jtb.or.jp/wp-content/uploads/2019/10/nenpo2019_14.pdf