AuthorizedPartnerSupermicro Partner Enablement Program

Helping our partners succeed from beginning to end of the sales cycle

2019AuthorizedPartnerTable of Contents
Join Our Mission

3Message From Supermicro

4

Guiding Principles

5

Sales Enablement

6

Go-To Market

8

Sales Collaboration

10Get Started

11

2Supermicro Partner Enablement ProgramSupermicro Partner Enablement Program

Join Our Mission
As a global leader in high performance, high-efficiency server technology and innovation,
we develop and provide end-to-end green computing solutions to the data center, cloudcomputing, enterprise IT, big data, HPC, and embedded markets. Our Building BlockSolutions® approach allows us to provide a broad range of SKUs and enables us to buildand deliver application-optimized solutions based upon your requirements.
Our goal is to promote the adoption and deployment of technologies that can reduce theimpact on the environment. Resource Saving Architecture continues our tradition of green
computing innovation and provides TCO savings for our customers.
We Keep IT Green™

Join Our Mission— October 20193

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Message From Supermicro
We started Supermicro 26 years ago to deliver the highest quality and most innovative
computer technology to our customers. As the business grew and our success multiplied
we developed trusted partnerships with resellers, integrators and distributors all along
the value chain. Decades later, many of these partnerships are still going strong as
Supermicro and our partners have grown together and achieved great success together,
providing customers with the newest and most advanced technology for greencomputing. We are very proud of these partnerships and our joint commitment tocustomers all the way from the builders of large datacenters to the small and specialized
system integrator delivering customized servers in all corners of the globe.
We look forward to continued success together with our partners as we supply the bestcomputer servers for the green data center. Supermicro welcomes all our partners to be
actively involved in the many elements of our Partner Enablement Program, helping
you serve your customers through all parts of the sales cycle. Thank you for trust,
partnership and commitment to our joint success.

4

Supermicro Partner Enablement Program

Message From SupermicroSupermicro Partner Enablement Program

Guiding PrinciplesĔĔ Supermicro and our partners have over 26 years of joint success delivering high-value
product and services to our customers.
ĔĔ Supermicro promises to work closely with the channel and partner, providing valuable
partner services that accelerate success.
ĔĔ Supermicro will act in a trustworthy way with partners and customers, building on
our long-standing partner relationships while also welcoming new partners.
ĔĔ We commit to relentlessly focus on end-user value and partner revenue .
ĔĔ Supermicro will focus on the newest green technologies and innovations, sopartners benefit from our first-to-market computing leadership and quick customer
responsiveness.

Partnership— October 20195AuthorizedPartner

Sales Enablement
Product and Solution Training
Supermicro empowers partners to build their skills and become experts on newtechnologies, products, and solutions, with training led by Supermicro Engineers andProduct Managers both online and in person.

Super101 Training• Basic Supermicro training for new hires
and partners• Professionally produced training on key
Supermicro product families and building
blocks, presented by product managers• Watch on-demand, any timeMonthly Channel Training• Live training directly from Supermicro
product managers and technology
partners• Regional sessions held in USA/EMEA/ASIA
time zones• Register for courses up to two weeks inadvance• Watch previous training on-demand, anytime• Slide content available for download

6

Supermicro Partner Enablement Program

Sales Enablement

Supermicro Partner Enablement Program

Over 170
platforms
launched on
announcement
day of the 2ndGenerationIntel® Xeon®
processor
Open forbusiness on
the day ofAMD’s newest
EPYC Processor
LaunchSales Enablement
Technology Partners
Supermicro’s strong technology partnerships yield first-to-market access to thelatest technology from leading suppliers of compute, graphics and storage. Our deep
relationships with computer server suppliers ensure early access to cutting-edge
technology and enable us to provide partners with a broad portfolio of systems andsolutions that meet the demands of tomorrow’s data-driven business world.

Center Of Excellence for Proof of Concept Support
Test and validate the latest Supermicro products and solutions via Supermicro Lab,
remove VPN, or seeding evaluation units*. Preconfigured and ready to test solutions
or system and rack level configurations including Supermicro’s latest Resource-Saving
Solutions, fueled by servers and storage featuring second generation Intel Xeon scalableprocessors.

Capabilities• Latest Supermicro and Intel technology(hardware, networking)• Secured and isolated network withOpenVPN• Preconfigured and ready-to-test solutions
or bare metal for partners to test solutions

Benefits• Intel and Supermicro expertise• Test before implementation• Accelerate technology adoption• Ease deployment and transition to newarchitecture• Performance testing*minimum monthly sales requirements apply

Sales Enablement— October 20197

AuthorizedPartner

Go-To-Market
Co-BrandingThe Supermicro logos are designed to convey a particular message to our customers:
a message of Supermicro’s vital role as a premier technology leader with superior
engineering expertise, product integrity, and a passion for quality. Partners can use
Supermicro brands and marketing campaigns in their marketing activity.

8Supermicro Partner Enablement Program

Go-To-Market

Supermicro Partner Enablement Program

Go-To-Market
Marketing Content Repository
The completely redesigned MySupermicro.com contains a repository of partner-readymarketing content, design guidelines, logos, and collateral for authorized partners to useon their websites and in marketing campaigns.

Partner Ready Content

Content for Co-Op Collateral

Additional Assets• Campaign Guidelines• Product Reviews• Newsletters• Web Design Materials• Product Images• Whitepapers• Product Images• Success Stories and white papers• Print ads• Advertising Images• Advertising Image and Video Assets• Web ads

• Video Assets• Product brochures• Flyers• Product brochures• Brochures• Quick screens

Co-Op Program
Supermicro provides co-op marketing funds to authorized partners* to spend on approvedmarketing activities.
• Joint Marketing and Advertising• Email Marketing• Supermicro Tradeshows, Partner Events, Sales Training• Supermicro Product Samples• Business Gifts and Event Giveaways• Travel to a Supermicro event• Sales Contests / SPIFFs*minimum monthly sales requirements apply

Go-To-Market— October 20199AuthorizedPartner

Sales Collaboration
Where to Buy
Supermicro makes it easy for end-users to find authorized partners with our new Whereto-Buy tool on Supermicro.com. Authorized partners are listed by geography and region
with full contact details and website provided.

Partner Events and Roadshows
Supermicro Innovate!
Authorized partners are invited to our premier show to find customers, learn about new
Supermicro products, and accelerate sales, with events in New York, Chicago, Silicon
Valley, Asia, and Europe.
Supermicro also works with partners, joining them in thier events to better serve theirpartners and customers.
Are you a partner reaching out to your partners and channel? Talk to your Supermicro
salesperson to see how we can work together.

Partner Registration1
Helping partners establish leadership in key accounts.
Aligned and coordinated promotion and sales on key accounts.

1Some benefits require minimum volume and revenue tiers

10Supermicro Partner Enablement Program

Sales Collaboration

Supermicro Partner Enablement Program

Get Started
Contact us to explore how we can work together and help you succeed from thebeginning to end of the sales cycle.

Get Started— October 201911

Worldwide Headquarters

EMEA Headquarters

APAC Headquarters

Super Micro Computer, Inc.
980 Rock Ave.
San Jose, CA 95131, USA
Tel: +1-408-503-8000
Fax: +1-408-503-8008
E-mail: Marketing@Supermicro.com

Super Micro Computer, B.V.
Het Sterrenbeeld 28, 5215 ML,‘s-Hertogenbosch, The Netherlands
Tel: +31-73-640-0390
Fax: +31-73-641-6525
E-mail: Marketing@Supermicro.nl

Super Micro Computer, Taiwan Inc.
3F, No. 150, Jian 1st Rd., Zhonghe Dist.,
New Taipei City 235, Taiwan
Tel: +886-2-8226-3990
Tel: +886-2-8226-3991
E-mail: Marketing@Supermicro.com.tw

www.supermicro.com© Supermicro and Supermicro logo are trademarks of Super Micro Computer, Inc. in the U.S. and/or other countries.

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