Level B2 Business English

Lesson 22

Meeting - Presenting A New Idea Or Product
ミーティング 新しいアイデアや製品の紹介

1 PHRASE
OF THE DAY
今日のフレーズ

We would like to introduce the latest...
最新の、、、を紹介します。

2 SITUATION
状況
Miles is introducing a new line of women’s shoes in a meeting.
マイルズはミーティングで女性用の靴の新商品を紹介しています。

3 DIALOGUE
ダイアログ
Directions: First repeat after your tutor and then practice each role.
Miles : Today’s the day. We would like to introduce the latest line of women's athletic
footwear.

Cathy: I can see you’re excited about it. What’s so special about the new products?
Miles : This new line of jogging and cycling footwear is targeted towards our female
demographic. We’ve created separate products targeting all three age groups.
Cathy: Wasn’t the new line supposed to come out next month?
Miles : That was the original plan, but since our major competitor is coming out with its
own line soon, we wanted to get a jump on them. We had to scramble to get theshoes ready ahead of schedule, but I think it was worth it. They’re really going to
make a splash.
Cathy: I hope so. I hope all of this hype has been justified.
Miles : Oh, it will be. We’ll know soon enough. We’re working with an advertising agency
and we’ll start with sponsoring a couple of sporting events to help launch the newline of shoes.

4 VOCABULARY
語いDirections: First repeat after your tutor and then read aloud by yourself.

a new line (of product) 新しい製造工程
demographic層（商品の購買層、ターゲット層）、人口区分（年齢、性別、収入に分けられた人口の区分）

get a jump on～ ～の先を行く、～に対して先手を打つ
scramble 急いですすめる
launch 発信するCopyright (C) 2012 Sankei Human Learning Co., Ltd.

Level B2 Business EnglishLesson 22

Meeting - Presenting A New Idea Or Product
ミーティング 新しいアイデアや製品の紹介

FOCUS
5 LANGUAGE
今日のポイントWe would like to introduce the latest...
最新の、、、を紹介します。

Meeting - Presenting a New Idea or Product.
Directions: First repeat after your tutor and then read aloud again by yourself.

We’re rolling out a new product this …
We’re proud to present our new breakthrough in …
I was wondering if we could all discuss the upcoming launch of our new
product line.
I’d like to propose a new idea in today’s meeting.
The marketing team would like to show us the new line of…
Might I be able to propose a new idea for a product?
We’ll be releasing this product very soon.

6 ACTIVITY
練習Activity 1: Have you ever been to the unveiling of abrand new product? If so, discuss your experienceand briefly talk about the product. Did the unveiling
cause such a hype that you instantly wanted topurchase the product?

Hints
ヒント

If you have never been to a product unveiling, discuss
the most innovative and interesting product that has
been released this year. Talk about how the productwas unveiled to the public and if the unveiling waseffective.
Activity 2: Work with your tutor to design a newproduct, like a new type of Smartphone. Talk about
features you’d like it to have (they can be as unrealistic
as possible). Once you have designed your product,
practice unveiling the new product to your tutor. Allow
the tutor to ask as many questions about the newproduct as he/she wants.

hype 誇大広告
unveil 発表する
tantalizing じれったい
pioneering 開拓のfeature 機能
unattractive 魅力のない
unappealing 魅力のない

Copyright (C) 2012 Sankei Human Learning Co., Ltd.