An IP Portfolio that Powers Our Growth
The Group boasts multiple, highly competitive IPs. While developing andexpanding these IPs to ensure stable profitability, we are strategicallyremastering and remaking IPs that have strong potential.

List of major IP
Pachislot andPachinko Machines

Examples of IP developed in-house
IP title

First appearanceyear

Sonic the Hedgehog
Series1991

Puyo Puyo
Series1991*1

Virtua Fighter
Series

1993

Sakura Wars
Series1996

Like a Dragon
Series2005

Multifaceted rollout

Video Games

MoviesAmusement
Machines

Toys, etc.

Cumulative unit sales / downloads

More than 1.66 billion (Units and downloads*2)(Full games and F2P total)

39.0

Approx.
million (Units and downloads*2/IDs/users)(Full games and F2P, Amusement Machines-registered IDs total(Total for registrations after IP acquisition))
More than 18.8 million (Units and downloads/IDs)(Full games and F2P total. Total number ofIDs in Amusement Machines.)

Approx. 5.8 million (Units and downloads)

̶Beast King
Series2001

̶̶

PHANTASY STARSeries

1987

̶

CHAIN CHRONICLE
Series2013

̶Approx. 580 thousand units(pachislot and pachinko machines total)

Approx. 510 thousand units(pachislot and pachinko machines total)

Approx. 10.0 million users*3

̶Approx. 26.0 million (Units and downloads*2)(Full games and F2P total)

Examples of acquired IP
First appearanceyear

Multifaceted rollout

1992

̶

Persona
Series1996

̶Approx. 19.2 million (Units and downloads*2)(Full games and F2P total)

Approx. 17.7 million (Units and downloads)(Full games and F2P total)

2000

̶̶

̶

̶

More than 43.4 million (Units and downloads)

2004

̶̶

̶

̶

More than 30.2 million (Units and downloads)

Examples of IP licensed from third parties
First appearanceyear

2009

Hokuto No KenSeries

2002

SOUTEN-NO-KENSeries

2009© SEGA / © Crypton Future Media, INC. www.piapro.net©Buronson & Tetsuo Hara/COAMIX 1983, ©COAMIX 2007 Approved No.YRA-114 ©Sammy©Tetsuo Hara & Buronson/NSP 2018, Approved No.YKP-122 ©Sammy

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Multifaceted rollout̶

21.3

Like a Dragon series

million units(Full games total)

The Like a Dragon series was launched in 2005 under the concept of entertainment
for a mature audience. It depicts the way of life of a cast of fierce men in a vast entertainment district. Using an actual entertainment district as its backdrop, the gamerealistically captures the look and feel of that world. Featuring famous actors, thegame has been promoted through many tie-ups with other companies. This has garnered it widespread attention, bringing the cumulative unit sales of the series toaround 21.3 million units.

Approx.

17.7

Persona series

million (Units and downloads)(Full games and F2P total)

The Persona series is a coming-of-age themed RPG about teenage boys and girls who, having
awakened to their special Persona powers, encounter various incidents and hardships as theygrow. With its unique characters and settings, stylish songs, and compelling stories, the Persona series has gained many fans around the world. This popular series, with its cumulative totalof 22 titles, has been adapted for a variety of media, including live music, animation, and manga,
which has attracted new users.

Cumulative unit sales / downloads

Approx. 24.0 million (Units and downloads*2)

̶(Full games and F2P total)

More than 8.54 million (Units and downloads)(pachislot and pachinko machines, full games,
F2P and amusement machines total)
̶Approx.

Cumulative unit sales / downloads

Shin Megami Tensei
SeriesSEGA feat. HATSUNE MIKU Project
SeriesSonic, SEGA’s flagship IP, was introduced in 1991 as a high-speed action game in which players
must run frenetically pace through stages of various ups, downs, and loops. Several hit games
followed, continuing to attract fans around the world. The Sonic the Hedgehog movie, released in2020, and its sequel, Sonic the Hedgehog 2, released in 2022, were each global blockbusters.
This has helped to accelerate the growth of the Sonic IP.

(Full games total)*1 SEGA CORPORATION acquired the rights in 1998. Figures for cumulative unit sales are the totals for titles that SEGA sold after acquiring the rights.
*2 Including downloads of free-to-play titles. *3 Total for domestic and overseas versions of PHANTASY STAR ONLINE 2 and PHANTASY STAR ONLINE 2 NEW GENESIS.

IP title(Full games and F2P total)

̶Approx. 490 thousand units(pachislot and pachinko machines total)

Integrated Report 2023

SEGA SAMMY HOLDINGS̶Football ManagerSeries

billion (Units and downloads)

Approx. 21.3 million units̶1989

Total WarSeries

1.66(Full games and F2P total)

ALADDINSeries

IP title

More than

Sonic the Hedgehog series

More than

8.54

Hokuto No Ken series

million (Units and downloads)(pachislot and pachinko machines, full games, F2P and amusement machines total)
The original Pachislot Hokuto No Ken boasts the largest sales volume in the history of thepachislot and pachinko machines market, with a cumulative sales volume of about 620,000
units. The total number of pachislot and pachinko machines, full games, F2P titles and amusement equipment is more than 8.54 million (units/DL), making it a huge IP. Smart Pachislot Hokuto
No Ken was introduced in 2023, and it has become a major hit.

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