August 1, 2024
Committee for Short Shorts
Pacific Voice, Inc.

ACADEMY AWARD® accredited & one of Asia’s biggest international short film festivals –The SHORT SHORTS FILM FESTIVAL & ASIA presents

Japan’s only Branded Movie Festival
The 10th BRANDED SHORTSNow Open for Submissions“We aim for a relationship that is as rich as a movie, but with thesame objective as an advertisement”
Statement for the 10th Anniversary of Branded Shorts
by Takuma Takasaki, judge of the BRANDED SHORTS and producer of “PERFECT DAYS”
Beginning Thursday, August 1, BRANDED SHORTS, Japan's only international branded movie
competition, will begin accepting submissions for the 2025 Short Shorts Film Festival & Asia, one ofAsia's biggest international short film festivals and accredited by the Academy Awards.
URL https://app.lifelogbox.com/festival/shortshorts/branded-shorts

BRANDED SHORTS, established by the festival in 2016, is a new type of communication bycompanies and organizations that transcends the boundaries of "advertising" and aims tocommunicate their social values (services, products, and experiences) to consumers, as a form of"cinematic communication.” The festival defines Branded Movies as films that are selected and haveeight perspectives; inevitability, ability to change perceptions, ability to share, message power,
viewership retention, originality, timelessness, and post-viewing retention.

During the submission period, we will announce a short list that will lead to the final nomination. We
will gather jurors from various industries in advertising and film for the 2024 film festival, and thebest Branded Movie selection will be awarded the "Branded Shorts of the Year
The HR category supported by Indeed, established in 2022, keep calling out for Branded Moviesfrom the perspective of human resources, and recruitment.
Takuma Takasaki, who has served as a member of the jury for the past editions of BRANDEDSHORTS, has also delivered a statement on BRANDED SHORTS, which will celebrate its 10thanniversary next year. We look forward to seeing BRANDED SHORTS films that challenge new
possibilities in the run-up to the 2025 festival!
What is “Branded Shorts”?
Since first calling for short films by corporations and organizations, already 10 years have passed.
After a decade of trial and error brought by the internet, the potential of visual images beyondcommercials seems to have found a clear outcome.
When 100 people encounter advertising,to aim for all 100 people to receive the same information without discrepancy
has always been considered strong creativity.
On the other hand, film gives different impressions depending on the viewer.
And the more diverse it becomes, the richer it is said to be.
Branded Shorts is a hybrid of advertising and film.
While having a purpose like advertising,it aims for a rich relationship like that of a film.
It doesn't look like an advertisement, but accepts various impressions.
It's acceptable to be different each time you watch it.
It's acceptable to have any impression.
It's good if the discussion deepens from there.
Such advertising was impossible before.
Last, but by no means least,
Branded Shorts are created under free conditions.
By making use of every element such as duration, composition, and setting,companies can freely convey their own colors.
Then, the personality of companies and organizations is beautifully reflected (or revealed).
Branded Shorts
This is a new possibility for advertising.
BRANDED SHORTS former jury Takuma Takasaki

＜BRANDED SHORTS 2025 Submission Guideline＞■Period：Thursday, August 1, 2024 to Friday, February 28, 2025
■Submission：Please refer to Branded Shorts 2025 website
URL: https://app.lifelogbox.com/festival/shortshorts/branded-shorts■Announcement：A Short List of films that will be considered for final nominations will be announced
every month on the BRANDED SHORTS website. All the final nominations will be announced by theend of April in 2025.
■Inquiry for submission：entry@brandedshorts.jp【SHORT SHORTS FILM FESTIVAL & ASIA】
Actor Tetsuya Bessho, who is also a member of the American Actors Association (SAG), founded the American Short
Shorts Film Festival in 1999 with the desire to introduce "short films," which he encountered in the United States, toJapan as a new genre of film. In 2001, the festival was renamed the Short Shorts Film Festival (SSFF) and in 2004 it
was recognized as a recognized film festival by the Academy Awards®. In the same year, the Short Shorts Film Festival
Asia (SSFF ASIA, co-hosted by Tokyo) was established with the aim of expanding new visual culture originating in Asia,
fostering young filmmakers, and currently operates as SSFF & ASIA.
In 2018, to celebrate the 20th anniversary of the film festival, the Grand Prix was named after Director George Lucas.
In January 2019, the Short Shorts Film Festival in Hollywood was held to commemorate the 20th anniversary. Since
2019, the four Best Short Award-winning short films from the official competitions (International, Asia International,Japan) and the Non-Fiction Competition, and from 2022, five short films, adding the Best Short Award-winning short filmin the Animation competition, have become eligible to be nominated for the Academy Awards for Best Short Film thefollowing year. The SSFF & ASIA will continue to support young creators.
【Official website】 https://www.shortshorts.org/en

Press Inquiry: Committee for Short Shorts Film Festival & Asia
PR: Fuyumi Tanaka
press@shortshorrs.org
Stills are available here:
https://drive.google.com/drive/folders/1T7F8v3ZfZQLdEHKo2m1bZPZJCvYARYAD?usp=sharing