Press

Messe Düsseldorf reaches the first milestones
in reshaping its Asian business
MEDICARE ASIA unites seven healthcare trade shows under one roof

Following the integration of Messe Düsseldorf's five Asian subsidiaries into the“Messe Düsseldorf for Asia” network, the company is now taking the next stepand showcasing initial successes: At MEDICAL FAIR ASIA in Singapore, Marius
Berlemann, new Managing Director for Operations, announced the unification ofthe company’s seven Asian healthcare trade fairs under the umbrella ofMEDICARE ASIA headquartered in Singapore. A first success of the Asia-widetrade fair collaboration is the new partnership KAOUN, organizer of GITEX, theworld’s largest tech and start-up show in Dubai. In the future, “GITEX Digi-Health
5.0 Asia” will be held alongside MEDICAL FAIR ASIA, MEDICAL FAIR THAILAND
and, prospectively, additional Messe Düsseldorf trade fairs in Asia, enriching themwith fresh and inspiring content. This move reflects the main mission ofMEDICARE ASIA: Opening up promising new markets for the healthcare industry,creating even stronger marketplaces in Asia and attracting more Asian companies
to the global leading trade fairs MEDICA, COMPAMED, and REHACARE in Düsseldorf, Germany.
Singapore, September 11th, 2024 – With MEDICARE ASIA, Messe Düsseldorf is creating an Asia-wide platform for the continent's growing medical technology and rehabilitation market, comprising seven trade shows in India, Singapore, Thailand and China.
Marius Berlemann announced this milestone in strengthening Messe Düsseldorf's Asianbusiness during today's joint opening ceremony of MEDICAL FAIR ASIA and MEDICALMANUFACTURING ASIA, Southeast Asia's largest healthcare trade shows of its kind,attended by Singapore`s Deputy Prime Minister and Minister for Trade and Industry, GanKim Yong.
Since April, Singapore serves as the headquarters of the “Messe Düsseldorf for Asia”
network (MDfA), which is gradually integrating Messe Düsseldorf's Asian business. The/2

success and leading position of Messe Düsseldorf in Asia are evident at MEDICAL FAIR
ASIA: With 1,000 exhibitors and an international share of 91%, Messe Düsseldorf is organizing its largest edition ever, providing the perfect stage for this announcement.
MEDICARE ASIA includes, in addition to MEDICAL FAIR ASIA (Singapore), also
MEDICAL MANUFACTURING ASIA (Singapore), MEDICAL FAIR THAILAND (Bangkok), MEDICAL FAIR CHINA (Suzhou), REHACARE CHINA (Suzhou), MEDICAL FAIR
INDIA (Mumbai, New Delhi) and FAMDENT Show (Mumbai, Hyderabad).
Driving the Change
Marius Berlemann, Managing Director for Operations of Messe Düsseldorf Group, emphasizes the necessity of a strong position in Asia: “MEDICARE ASIA reinforces ourglobal and strategic leadership in healthcare trade fairs. Building on the success of internationally renowned exhibitions like MEDICA, COMPAMED, and REHACARE in Düsseldorf, Germany, we are now leveraging our expertise in Asia to establish a strong trade
show network in the region. With this step, we address the needs of the market and ourcustomers, and secure Messe Düsseldorf's international pole position for the benefit ofboth our partners and our shareholders.”

Messe Düsseldorf has actively shaped the development of the Asian trade fair landscapefor decades. Of its current 81 trade fairs outside Düsseldorf, 53 take place in Asia – andthis number is growing. Additionally, Messe Düsseldorf operates five Asian subsidiaries
in four of the world's largest economies: China, India, Japan and ASEAN/Southeast Asia.
All these markets are characterized by high double-digit growth: According to the International Monetary Fund, India will grow by 81% between 2023 and 2030, Indonesia by
66%, China and Thailand by 46% each, Singapore by 36%, and Japan by 29%.
Focus on Healthcare
In particular, the healthcare market holds significant potential: Asia represents nearly halfof the world's population, with increasing wealth and demands for healthcare services.
In India, healthcare expenditures are expected to rise by 182.3% between 2022 and2030, in Indonesia by 71%, in China by 52.4%, and in Japan by 35%. For this reason,"Messe Düsseldorf for Asia" has focused on healthcare exhibitions from the beginning.
A team of highly specialized exhibition experts, guided by Shirley Lim, Portfolio Directorof MEDICARE ASIA, centrally coordinates sales and visitor marketing from Singapore –for both the MEDICARE ASIA portfolio and the MEDICA, COMPAMED, and REHACARE
exhibitions in Düsseldorf.

/3Shirley Lim explains the benefits of this network: “The demand for healthcare is increasing across Asia, and at the same time, the topics of care and inclusion are gaining relevance. We provide the marketplaces to meet this demand and advance these important
issues. With MEDICARE ASIA, we will continuously enhance and expand this portfolio.
Customers will benefit from harmonized offerings in Asia that are tailored to regional
needs, central points of contact and even stronger business platforms – both in Asia andDüsseldorf.”
Initial Successes
An example of an initial cross-trade fair activity within the MEDICARE ASIA network isthe collaboration between GITEX, the world’s largest tech and start-up show in Dubai,MEDICAL FAIR ASIA and MEDICAL FAIR THAILAND. The new partnership will see the“GITEX Digi-Health 5.0 Asia” conference being held in co-location with MEDICAL FAIRTHAILAND in 2025 and MEDICAL FAIR ASIA in 2026. This collaboration fosters synergies: GITEX participants can explore medical innovations, while healthcare attendees
gain insights into tech. This represents the future-oriented approach of MDfA: Openingup promising new markets for the healthcare industry, unexpected partnerships and synergies with tech/digital companies, exciting discoveries and inspiration.

All parties benefit from "Messe Düsseldorf for Asia" and MEDICARE ASIA. For local andnational companies, the Asian trade shows are essential business and growth platforms.
International companies get an opportunity to present themselves to targeted regional
markets. Düsseldorf’s world leading trade fairs offer both groups a chance to meet theinternational industry. These diverse opportunities make Messe Düsseldorf's exhibitions
particularly attractive and ensure their leading position in the future.
The Messe Düsseldorf Group
Messe Düsseldorf is among the most successful trade show organizers worldwide. It hosts
around 40 trade shows, including 20 leading international ones, at its 613,000-m² exhibition
center in Düsseldorf, Germany. Across 18 halls, international market leaders and top decisionmakers of various sectors get together every year in order to present and discover innovations,to exchange ideas and to network. Messe Düsseldorf’s sectors of expertise include: “Machinery, Plants and Equipment,” including metallurgy and foundry technology (inter alia drupa, K,interpack, glasstec, wire and Tube); “Retail, Trades and Services” (EuroShop, EuroCIS, ProWein); “Health and Medical Technology” (MEDICA, COMPAMED, REHACARE, A+A); “Lifestyle and Beauty” (BEAUTY, TOP HAIR); “Leisure” (boot, CARAVAN SALON); and “Mobility”(XPONENTIAL, Flotte!). Completing this lineup are numerous conventions, corporate events,conferences and meetings by subsidiary Düsseldorf Congress. Abroad, Messe Düsseldorf organizes more than 70 events. The corporate group’s global network encompasses 77 foreign
representatives for 142 countries – including seven international subsidiaries.

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Messe Düsseldorf for Asia
As one of the world's top exhibition organizers, the Messe Düsseldorf Group is excellentlypositioned in the growth region of Asia: This includes five subsidiaries in four of the world's
largest economies: China, India, Japan and ASEAN/Southeast Asia. The regional hub “MesseDüsseldorf for Asia” (MDfA) unites the subsidiaries in one centrally coordinated network. Thisefficient structure is designed to promote even more growth in Asia and leverage feedback
effects for the world-leading trade shows in Düsseldorf. Customers will benefit from offeringsin Asia that are tailored to regional needs, central points of contact and even stronger businessplatforms - both in Asia and Düsseldorf, Germany. For more information about MDfA, please
visit www.md-for-asia.com.

Media Contact:
Messe Düsseldorf Group
Dr. Andrea Gränzdörffer
Head of Corporate Communications/Press Spokesperson
Tel: +49 (0) 211/4560-555
E-mail: GraenzdoerfferA@messe-duesseldorf.deMesse Düsseldorf for Asia
Ms. Coco Ying
Senior Corporate Marcom & Public Relations Manager
Tel: +86 (0) 21/6169 8364
E-mail: Coco.Ying@mds.cn