2nd quarter (July 1, 2015 – September 30, 2015)
FIELDS CORPORATIONThe
Leisurefor All People
TheGreatest
Greatest Leisure
for All People

Fact Book

Supplementary Financial Document
for the First Half of the Year Ending March 31, 2016
FIELDS CORPORATIONThe Greatest Leisure for All People

FIELDS CORPORATIONTSE 1st: 2767
November 2, 2015
Copyright 2015

FIELDS CORPORATIONAll rights reserved.

FIELDS CORPORATIONThe Greatest Leisure for All People

Financial Highlights (3.2003-3.2009)*The numbers in upper parenthesis indicate YoY.

(Unit: Millions of yen)

3. 2003

3. 2004

3. 2005

3. 2006

3. 2007

3. 2008

3. 2009(107.0)(123.3)(118.6)(88.1)(119.3)(71.7)

61,88866,211

81,65896,81485,321

101,818

73,035(134.9)(114.7)(120.1)(98.4)(118.1)(69.5)

15,992

21,57824,752

29,737

29,24834,54424,024

9,211

9,711
(175.0)(101.9)(102.1)(72.4)(147.1)(14.9)

6,781

11,866

12,097

12,348

8,944

13,1581,960(173.9)(102.2)(105.2)(70.1)(127.2)

(8.5)

7,022

12,20912,48013,127

9,202

11,705991

Net income
attributable to owners of parent(187.9)(104.6)(102.3)(52.4)(142.7)

(-)

3,524

6,620

6,926

7,085

3,710

5,296

(1,481)

Common stock

1,295

1,295

7,948

7,948

7,948

7,948

7,948

Net assets

8,752

14,50733,426

39,411

42,836

46,33139,496

Total assets

17,09037,11572,58487,556

66,081

69,16852,064

3,316

851

2,965

6,164

5,293

11,127

4,147(2,253)(3,190)(5,257)(2,224)(4,772)(14,604)(6,182)(2,454)

2,029

10,177(1,540)1,488(1,384)

602

5,739

5,437

13,326

15,777

17,81912,693

Net sales
Gross profit

SG&A expenses
Operating Income
Ordinary income

Cash flows from operating
activities
Cash flows from investing
activities
Cash flows from financing
activities
Cash and cash equivalents
at end of the year

(105.4)(130.3)(137.4)(116.8)(105.3)(103.2)

12,655

17,38920,303

21,38522,063

FIELDS CORPORATIONThe Greatest Leisure for All People

Indicators per share

11,181(Unit: Yen)

3. 2003

3. 2004

3. 2005

3. 2006

3. 2007

3. 2008

3. 2009

Net assets per share

268,600

Annual dividend per share

4,500
4,000 Commemorative
4,500
500
10,00010,000Interim 10,000 Interim 2,000 Interim 2,000 Interim 2,000 Interim 2,000 Interim 2,000
Year-end 4,000 Year-end 2,000 Year-end 2,000 Year-end 2,000 Year-end 2,000 Year-end 2,500

Net income per share

117,233

89,30596,026113,275

118,487

128,201

117,326

24,000Commemorative

4,000

4,000

40,46519,888

20,118

10,692

15,263(4,271)(Unit: %)Management indicators

3. 2003

3. 2004

3. 2005

3. 2006

3. 2007

3. 2008

3. 2009

Shareholders' equity ratio

51.2

39.1

46.0

45.0

62.2

64.3

75.8

Return on equity (ROE)

55.9

56.9

28.9

19.5

9.2

12.4

(3.5)

Return on assets (ROA)

39.3

45.0

22.8

16.4

12.0

17.3

1.6

Payout ratio

7.9

20.1

20.7

20.3

37.4

29.5

-

(1)

Other

3. 2003

Total number of shares issued
and outstanding (shares)(3)

Treasury stock (shares)
Number of employees (people)(2)

3. 2004

32,3003. 2005

3. 2006

3. 2007

3. 2008

3. 2009

161,500

347,000

347,000

347,000

347,000

347,000

-

-

-

-

-

-

10,643

460

651

758

901

1,022

1,077

827

(3)

(1) Consolidated payout ratio after the year ended March 31, 2007. (2) Payout ratio for the year ended March 31, 2004 was computed including a commemorative dividend.
(3) The year ended March 31, 2003 1:5 stock split/year ended March 31, 2004 1:2 stock split.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

2

FIELDS CORPORATIONThe Greatest Leisure for All People

Financial Highlights (3.2010-3.2016)*The numbers in upper parenthesis indicate YoY.

(Unit: Millions of yen)

3. 2010

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015

3. 2016 H1(247.1)50,255Net sales(90.8)(156.1)(89.0)(117.3)(106.3)(86.6)

66,342

103,593

92,195

108,141

114,904

99,554Gross profit(111.9)(130.6)(89.2)(106.2)(101.6)(84.2)

26,88935,12931,33033,27933,812

28,468

SG&A expenses(85.0)(117.2)(103.7)(100.7)(104.6)(98.8)

18,764

21,99322,80322,96424,02023,724

Operating Income(414.5)(161.7)(64.9)(121.0)(94.9)(48.4)

8,124

13,136

8,527

10,314

9,791

4,743

Ordinary income(783.1)(176.3)(63.3)(118.6)(95.1)(56.2)

7,761

13,684

8,661

10,268

9,765

5,491

Net income
attributable to owners of parent(-)(228.6)(79.7)(78.8)(113.8)(56.2)

3,289

7,520

5,991

4,720

5,370

3,018

(-)
706

Common stock

7,948

7,948

7,948

7,948

7,948

7,948

7,948

Net assets

41,18747,021

51,55555,09858,75360,24659,781

Total assets

81,32978,971

93,601

106,628

104,869

110,316

91,272

8,429

8,005

10,015

13,57016,322(9,086)

12,052(1,011)(4,356)(4,798)(6,263)(8,018)(6,297)(1,444)(2,687)(3,915)(2,565)(2,277)(2,018)

1,624

1,415

15,906

15,632

18,28423,30929,583

15,823

Cash flows
from operating activities
Cash flows
from investing activities
Cash flows
from financing activities
Cash and cash equivalents
at end of the year

FIELDS CORPORATIONThe Greatest Leisure for All People

Indicators per share
Net assets per share(108.8)
11,964
(-)
1,884
(-)
1,930

27,846(Unit: Yen)

3. 2010

3. 2011

3. 2012

3. 2013 (4)3. 2014

123,645

140,853

153,904

1,644.15

4,500

5,000

5,000

50

Interim 2,000 Interim 2,500 Interim 2,500 Interim
Year-end 2,500 Year-end 2,500 Year-end 2,500 Year-end
9,796

22,64318,044

3. 2016 H1

1,792.83

1,775.55

60
50 Commemorative (Forecast) 50
1025 Interim
25
25 Interim
25 Year-end 25 Year-end 25

25 Interim
25 Year-end

142.27

3. 2015

1,756.27

Annual dividend per share

Net income per share(200.1)
13,848161.83(90.97)

21.28(Unit: %)Management indicators

3. 2010

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015

3. 2016 H1

Shareholders’ equity ratio

50.5

59.2

54.6

51.2

55.6

53.9

64.6

Return on equity (ROE)

8.2

17.1

12.2

8.9

9.5

5.1

1.2

Return on assets (ROA)

11.6

17.1

10.0

10.3

9.2

5.1

1.9

Payout ratio

45.9

22.1

27.7

35.1

30.9

55.0

-

Other

3. 2010

3. 2011

3. 2012

3. 2013 (4)3. 2014

3. 2015

3. 2016 H1

Total number of shares issued
and outstanding (shares)

347,000

347,000

347,000

34,700,000

34,700,000

34,700,000

34,700,000

Treasury stock (shares)

14,885

14,885

15,162

1,516,200

1,516,200

1,516,200

1,516,200

909

1,149

1,324

1,416

1,588

1,716

1,868

Number of employees (people)(4) The number of shares to constitute a share-trading unit was changed to 100 shares in October 2012.
The figure given for the interim dividend for the year ended March 31, 2013 takes a stock split into account.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

3

FIELDS CORPORATIONThe Greatest Leisure for All People

Index

1. Highlights for the H1 of the Year Ending March 31, 2016

7. Appendix III (Entertainment Market Data)(Consolidated) P/L Statement

P.

6

Trends in Games Market
Trends in Tos Market

P.

40(Consolidated) B/SP.

7

Market Scale of Digital Content Business
Sales Amount of Comic Books and Comic MagazinesP.

41(Consolidated) Cash FlowP.

8

Market Scale of Animation Industry
Box-Office of Domestic Movie Theaters

P.

42

Market Scale of Broadcasting Industry
Market Scale of Mobile BusinessP.

43

Corporate ProfileP.

45

OrganizationP.

46

Our Tracks

P.

47

Organization Chart

P.

49

Main Group Companies

P.

50

Corporate Governance System
Profit Return PolicyP.

51

CSR Activities

P.

52

2. Pachinko/Pachislot Machines Sales related Data
Players in the Pachinko/Pachislot Industry
History of Pachinko/Pachislot Machines

P.

10

Business Model (PS Planning, Development and Sales)
Business Flow and Accounting Method of Merchandising Rights
Regarding Pachinko/Pachislot Planning and Development

P.

11

Accounting Method of Pachinko/Pachislot machines Sales (Image)P.
Glossary of Fields’ Pachinko/Pachislot Machine Sales

12

Pachinko/Pachislot Machines’ Titles from 3.2014 to 3.2016

P.

13

History of Pachinko/Pachislot General Sales (3.2001-3.2010)

P.

14

Titles of Pachinko/Pachislot Machines (3.2011-3.2016)

P.

16

Change of “Evangelion” SeriesP.

18

3. Pachinko/Pachislot Machines Sold
FIELDS CORPORATION

8. Corporate Information etc.

Numberof Pachinko/Pachislot Machines Sold
The Greatest Leisure for All People

P.

21

9. Changes in Business Results etc.

Change in the Number of Pachinko/Pachislot Machines Sold
(Graph)P.

22

Change in Quarterly P/L Statement (Table)

P.

55

Number of Pachinko/Pachislot Machines Sold (Details)
Cumulative Number of Pachinko/Pachislot Series Sold(by Main IP)

P.

23

Change in Financial Results (Graph) (Consolidated)
Change in Assets/Liabilities, Net Assets (Graph) (Consolidated)

P.

56

Change in SG&Administrative Expenses (Graph) (Consolidated)
Change in Free Cash Flow (Graph)

P.

57

Reference: Notification of Our IR Site

P.

58

4. Fields’ IP
Developing Business Model
Fields’ Cross –Media IP Rollouts

P.

25

Status of IP Development
Example of main IP development

P.

26

Trends in Working Hours
Trends in Household Consumption

P.

28

Trends in Leisure Market
Trends in the Content Industry

P.

29

Trends in Pachinko/Pachislot Market (Editor: Greenbelt)

P.

31

Pachinko/Pachislot Market Scale

P.

32

Number of Pachinko Halls and Change in Number ofPachinko/Pachislot Machines Installed Per Hall
Number of Installed Pachinko/Pachislot Machines and Annual
Turnover Rate

P.

33

Unit Sales and Sales Amount of Pachinko/Pachislot Machines
Market Share by Manufacturers

P.

34

Monthly Trends of Pachinko Halls
State of Model Certification Tests

P.

35

5. Appendix I (Market Data)

6. Appendix II (Pachinko/Pachislot Market Data)

PS: Pachinko/Pachislot

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

2

FIELDS CORPORATIONThe Greatest Leisure for All People

1. Highlights for the First Half of the Year Ending March 31, 2016
CORPORATION【FIELDS
Overview】

The Greatest Leisure for All People[Management/Results]
H1 results: net sales of 50.25 billion yen, ordinary income of 1.93 billion yen― Substantial increase over previous fiscal year
― Results are generally in line with full-year forecasts[Pachinko/ pachislot machine Sales]
Pachinko machine sales: 64,000 units, Pachislot machine sales: 69,000 units― 4 pachinko titles and 3 pachislot titles launched in Q2― Total number of machines sold rose 31.7% over previous fiscal year to 134,000 units― Launch of first pachislot machine using “HERO’S” IP, “MAJESTIC PRINCE”[IP]
Total number of IP: 164, Number of media for IP development in Year ending
March 31, 2016: 107― While deploying “HERO’S” IP across multiple media formats, games and pachislot
machines will also be developed.

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

5

FIELDS CORPORATIONThe Greatest Leisure for All People

Highlights for the H1 of the Year Ending March 31, 2016 (Consolidated)【 P/L Statement 】 *The numbers in upper parentheses are YoY; the numbers in brackets are ratio to net sales.
Year Ended March 31, 2015
H1
Net sales

Gross profit

SG&A expenses
Advertising expenditures(Unit: Millions of yen)

Year Ending March 31, 2016
Full-Year
H1
Forecast

Full-Year(55.9)(86.6)(247.1)(120.5)

20,341

99,55450,255120,000[100.0][100.0][100.0][100.0](50.7)(84.2)(200.1)

6,920

28,468

13,848[34.0][28.6][27.6]-(95.9)(98.8)(108.8)

10,99823,724

11,964[54.1][23.8][23.8]

1,229

3,541

1,855

-

-

Salaries

3,109

6,222

3,183

-

Outsourcing expenses

1,122

2,394

1,232

-

Depreciation and amortization

631

1,474

764

-

Rent

1,017

2,022

1,031

-

Amortization of goodwill

165

325

165

-

Other

3,725

7,746

3,734

-

Operating income
FIELDS CORPORATIONThe Greatest Leisure for All People

Ordinary income

Net income attributable toowners of parent(-)(48.4)(-)(126.5)(4,077)

4,743

1,884

6,000

[-20.0]

[4.8]

[3.8]

[5.0]

(-)

(56.2)(-)(118.4)(4,072)

5,491

1,930

6,500

[-20.0]

[5.5]

[3.8]

[5.4]

(-)

(56.2)(-)(116.0)(2,509)

3,018

706

3,500

[-12.3]

[3.0]

[1.4]

[2.9]

* “YoY,” “ratio to net sales,” and “SG&A expenses” are calculated on this sheet above.

<Net sales>
・Net sales increased 147.1% over the previous year to 50,255 million yen. This was attributable to a 31.7% increase in the number ofpachinko/pachislot machines sold over the previous year to 134,000. In particular, the sales of pachislot machines increased 146.6% to69,000, with major titles a significant contributor. The number of pachinko machines sold fell 12.1% to 64,000.
<Gross profit>
・Gross profit rose 100.1% over the previous year to 13,848 million yen.
<SG&A expenses>
・Selling, general and administrative expenses increased 8.8% over the previous year to 11,964 million yen.
<Operating income>・Operating income totaled 1,884 million yen (compared to an operating loss of 4,077 million yen in the same period in the previous year).
<Ordinary income>・Ordinary income amounted to 1,930 million yen (compared to a 4,072 million yen ordinary loss in the same period in the previous year).
<Net income attributable to owners of parent >・Profit attributable to owners of parent was 706 million yen (compared to a 2,509 million yen loss attributable to owners of parent in thesame period in the previous year).

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

6

【FIELDS
B/S CORPORATION】The Greatest Leisure for All People

2015年3⽉期 連結ハイライト
At March 31,
2015

At Sep. 30,
2015(Unit: Millions of yen)

Increase/
Decrease

Factors

15,823

27,846

12,02345,888

10,391(35,497)

-

1,591

1,591

Inventories

1,738

4,372

2,634

Other

7,590

7,895

305

Allowance for doubtful
accounts

(25)

(25)

0

71,01452,070

Land

7,737

7,550

(187)

Other

4,460

4,511

51

Total tangible fixed assets

12,197

12,061(136) Decrease in land

Goodwill

1,618

1,458

(160)

Other

2,872

2,841

(31)

Total intangible fixed assets

4,490

4,299

(191) Decrease in goodwill

Investment securities

14,564

13,584

(980)

Other

9,079

10,276

1,197(1,029)(1,021)

8

22,614

22,839225 Increase in long-term loans

Total fixed assets

39,302

39,201(101)

FIELDS CORPORATION
Total
assets Leisure for All People
The Greatest

110,316

91,272(19,044)

Notes and accounts
payable—trade33,85013,286(20,564)

Accrued income taxes

2,345

1,115

(1,230)

Other

9,578

12,3382,760

Total current liabilities

45,773

26,739Decrease in notes and accounts payable—(19,034) trade and decrease in accrued income taxes

Total fixed liabilities

4,296

4,751

455 Increase in liabilities for retirement benefits

Total liabilities

50,07031,490(18,580)

Common stock

7,948

7,948

0

Capital surplus

7,994

7,994

0

Retained earnings

46,04945,594(455)

Treasury stock(1,821)(1,821)0

Total shareholders’ equity

60,171

59,715(456)

Unrealized holding gain on
available-for-sale securities

(567)

(698)

(131)

(679)

(796)

(117)

Minority interest

753

862

109

Total net assets

60,24659,781

Total liabilities and net assets

110,316

91,272

Cash and cash equivalents
Notes and accounts
receivable—trade
Electronically recordedmonetary claims—operating

Total current assets

Allowance for doubtful
accounts
Total investments and otherassets

Accumulated othercomprehensive income(18,944) Decrease in notes and accounts receivable―trade(465) Decrease in retained earnings(19,044)* “Other” and “Increase/Decrease” are calculated on this sheet above.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

7

FIELDS CORPORATIONThe Greatest Leisure for All People

Highlights for the H1 of the Year Ending March 31, 2016 (Consolidated)【 Cash Flow 】(Unit: Millions of yen)

Year Ended
March 31, 2015
H1
Full-Year

H1

Cash flows fromoperating activities(11,111)(9,086)

12,052 Decrease in notes and accounts payable—trade

Cash flows frominvesting activities(1,092)(6,297)(1,444) Proceeds from loans

Cash flows fromfinancing activities(1,200)1,624

1,415 Dividends paid

0

-

-

Increase (decrease) incash and cash equivalents(13,404)(13,760)

12,023

Cash and cash equivalents
at beginning of period

29,58329,583

15,823---

16,17815,823

27,846

Effect of exchange rate changes oncash and cash equivalents

Increase (decrease) in cash and cash
equivalents resulting from change ofscope of consolidation
FIELDS CORPORATIONCash and cash equivalents
The Greatest Leisure for All People

at end of period

Source: Fields

Year Ending March 31, 2016
Factors
Decrease in notes and accounts receivable ―trade
Income taxes paid

35,431(22,426)(2,296)

Expenditure for loans receivable(2,543)
1,436

Proceeds from short-time borrowings

2,740(1,160)

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

8

FIELDS CORPORATIONThe Greatest Leisure for All People

2. Pachinko and Pachislot Machines Sales related Data
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

9

Players in the Pachinko/Pachislot Industry

FIELDS CORPORATIONThe Greatest Leisure for All People

Pachinko/Pachislot Hall

Pachinko/Pachislot Manufacturers
Direct sales(As of September 30, 2015)

40% for pachinko and 20% for pachislot■Around 11,627 in Japan(FY2014)■Neighborhood based■Large number of small owner operators but
some significant chains

Distributors■Pachinko Manufactures: 35 companies■Usually paid via a commission
from manufacturers but may
also have a resale model for
pachislot■Pachislot Manufactures: over 60 companies■Network of salesmen■Regulated■Constant need to attract and retain players■On average, each machine pays for itself in
3-6 weeks■Not directly regulated

Ex. SANKYO CO., LTD.
SANYO GROUP■Regulated

Indirect sales

Ex. MARUHAN Corporation

60% for pachinko and 80% for pachislot

DYNAM Co., Ltd.

KYORAKU SANGYO

Parts and Software Manufacturers

Peripheral Equipment Manufacturers and Others• Software for graphics chips and liquid crystal displays• Parts of pachinko/pachislot machines and other items• Unit and pachinko hall computers• Premiums, equipment and other items

Ex. AXELL Corporation and
EIZO NANAO CORPORATION

Ex. DAIKOKU DENKI Co., Ltd.
Japan Cash Machine Co., Ltd.
Mars Engineering Corporation

History of Pachinko/Pachislot Machines

FIELDS CORPORATIONThe Greatest Leisure for All People

2000

2002

2003

〜

2007

2008

〜

2010

2011

〜

2013

2014

2015

Cumulative total
P:Pachinko/S:Pachislot●2000 Alliance with Sammy Corporation formed;
Exclusive sales of RODEO brand machines began

S: 1,381,000 machines●2003 Alliance with SANKYO CO., LTD. formed;
Exclusive sales of Bisty brand machines began

P: 2,166,000 machines
S: 707,000 machines●2008 Alliance with KYORAKU SANGYO formed;
Exclusive sales of OK!! brand began

P: 177,000 machines●2010 Alliance with Enterrise Co., Ltd. (subsidiary of CAPCOM CO., LTD.)
formed; Exclusive sales of Enterrise brand began●2011 Alliance with
Universal Entertainment Corporation formed

S: 210,000 machines* Mizuho includes Macy

P: 27,000 machines
S: 54,000 machines●2013 Alliance with D-light Co., Ltd.

●2014 Alliance withNANASHOW Corporation

S: 20,000 machines●2015
K.K. CROSSALPHA (formerly
known as K.K. Aristocrat Technologies)
made a subsidiary

CROSSALPHA●2015 K.K. Spiky made a subsidiary*1*1 As a result of the subsidiary acquisition of K.K. CROSSALPHA (formerly known as K.K. Aristocrat Technologies ), its subsidiary Spiky was made a wholly owned subsidiary.

Source: Fields and National Police Agency’s data

©カラー ©Bisty ©SANKYO©創通・フィールズ／MJP製作委員会
Produced by D-light.

©創通／フィールズ

©ヒーローズ

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

10

Business Model (PS Planning, Development and Sales)

FIELDS CORPORATIONThe Greatest Leisure for All People*The Number in the parenthes is investment ratio.

(As of September 30, 2015)

Consolidated Subsidiary（100.0%）Alliance Manufacturer

Universal
Entertainment Group

Spiky

CROSSALPHA

Affiliate（100.0%）*1Mizuho（49.7%）NANASHOW（38.9%）Sammy GroupSANKYO GroupKYORAKU SANGYOGroup

Daiichi Shokai GroupCAPCOM Group

RODEO

Bisty

OK!!

D-light

Enterrise（35.0%）(formerly known as
K.K. Aristocrat
Technologies)

TV/movies, animation, sports and other（ Rights/Product planning and development）

Development and manufacturing

Development and manufacturing（Sales）

Pachinko Halls*1 As a result of the subsidiary acquisition of K.K. CROSSALPHA (formerly known as K.K. Aristocrat Technologies), its subsidiary Spiky was made a wholly owned subsidiary.

Business Flow and Accounting Method of Merchandising Rights
Regarding Pachinko/Pachislot Planning and Development

FIELDS CORPORATIONThe Greatest Leisure for All People

Balance Sheet

Licensee

Profit and Loss
MG: Minimum Guarantee
OR: Over Royalty(1) Gaining
merchandisingrights(2) MG payment
Asset(Advance payment formerchandising rights)(6) OR payment
Cost(Merchandising rights cost)(3) Merchandising rights sales (Sub-licensing)(4) MG receiving Decrease in asset

FIELDS CORPORATION(Pachinko/Pachislot
Machines Sold)(Advance payment formerchandising rights)(5) OR receiving

Sales/Cost(Merchandising rights sales/Cost)

Partners
Pachinko/Pachislot Manufacturers etc.

Sales
(Merchandising rights sales)

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

11

FIELDS CORPORATIONThe Greatest Leisure for All People

Accounting Method of Pachinko/Pachislot machines Sales (Image)<Agency sales><Distribution sales>

フィールズ

Manufacturers

フィールズ

Manufacturers

Commission
payment

Commission
payment

AgencyCommission
Gross
sales

Manufacturing
cost

profit(Recorded in thefollowing month)

Manufacturing
cost

Whole
sales

Machinesales

Cost of
Machine’spurchase
Machine
sales

Gross
profitCommission
payment

Gross
profitGrossprofit<Price: ¥250,000 - ¥400,000>

FIELDS CORPORATIONThe Greatest Leisure for All People

Glossary of Fields’ Pachinko/Pachislot Machine Sales＊1＊2【Agency sales】【Distribution sales】(Payment of machines)(sales)Transport ofmachines

Commission sale

Pachinko/Pachislot Manufacturers

Commission

Purchase

Remitted payment

Licensed sales(Payment of machines)(sales)Transport ofmachines

Pachinko/Pachislot Manufacturers

Secondary Agent

Recoveredpayment

Sales recovered
payment

Secondary Agent

Operation/salesOperation /sales
Recovered payment

Recovered payment

Pachinko/Pachislot Halls(Pachinko/Pachislot users)

Pachinko/Pachislot Halls(Pachinko/Pachislot users)□Sales method＊1 Agency sales： Sales and profit by commission＊2 Distribution sales: Sales and profit by purchase of machines©カラー ©Bisty ©SANKYO
Produced by D-lightCommission
Remitted payment

Operation /sales

Source: Fields

Payment purchasecommission

Licensed sales

Commission

Remitted payment
Operation/sales(Recordedin the month)<Price: ¥250,000 - ¥450,000>©創通・フィールズ／MJP製作委員会©創通／フィールズ

©ヒーローズ: Both agency and distribution sales activities are
the same

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

12

Pachinko/Pachislot Machines’ Titles from 3.2014 to 3.2016

FIELDS CORPORATIONThe Greatest Leisure for All People(Sales units as of September 30, 2015)
Pachinko machine

Launch of 6 pachinko titles

Pachislot machine
RODEO (GINZA) 1 title
Bisty
3 titlesEnterrise
2 titlesMizuho1 titleLaunch of 7 pachislot titles

Bisty 4 titles
OK!! 2 titles

3. 2014©王欣太・李學仁/講談社 ©Bisty ©カラー ©Bisty ©三浦建太郎（スタジオ我画）・⽩泉社/BERSERK FILM PARTNERS ©OK!!
©2013 BANDAI NAMCO Entertainment Inc. ©Bisty ©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©OK!!

Bisty 2 titles
OK!! 1 title
Macy 1 title

Launch of 4 pachinko titles©福本伸⾏/講談社・VAP・NTV ©福本伸⾏/講談社・VAP・マッドハウス・NTV・D.N.ドリームパートナーズ ©Sammy ©RODEO©CAPCOM CO., LTD. ALL RIGHTS RESERVED ©TSUBURAYA PROD ©創通・サンライズ ©カラー ©Bisty©UNIVERSAL ENTERTAINMENT ©MIZUHO

3. 2015©avex management inc. ©avex music creative inc. ©カラー ©Bisty TM & © DC Comics. (s15) ©UNIVERSALENTERTAINMENT ©TSUBURAYA PROD. ©OK!!

[Q1]

Rodeo
Enterrise
NANASHOW

Launch of 3 pachislot titles

1 title1 title1 title©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ⓒ本宮ひろ志／集英社／FIELDS ⓒSammy ⓒRODEO©三浦建太郎(スタジオ我画) ・⽩泉社/BERSERK FILM PARTNERS © NANASHOW

[Q1]

Bisty
EVANGELION—Spear of Hope

Bisty
CR EVANGELION 9 Type zero ver.

26,000 machines©カラー ©Bisty

[Q2]

May

[Q2]

Enterrise
Resident Evil 6

Macy
CR Million GOD RISING
22,000 machines©カラー ©Bisty

June

35,000 machines©UNIVERSAL ENTERTAINMENTFIELDS CORPORATIONThe July
Greatest Leisure for All People©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

JulyEnterrise
ASURA’S WRATH

Bisty
CR Martian Successor NADESICO©ジーベック/ナデシコ製作委員会・テレビ東京©ジーベック/1998 NADESICO製作委員会 ©Bisty

August[Q3]©宮下あきら／集英社・東映アニメーション © Sony Music Artists Inc.
© イノキ・ゲノム・フェデレーション © ⻲⽥プロモーションD-light
MAJESTIC PRINCE

3. 2016

Daiichi
CR Sakigake Otokojuku©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

September

On sale©創通・フィールズ／MJP製作委員会

NovemberAugust©創通／フィールズ

©ヒーローズ

Produced by D-light

D-light
Oh My Goddess!

Bisty
CR EVANGELION X

On sale*To be posted in Q3.
©カラー ©Bisty ©SANKYO[Q3]

September©藤島康介／講談社

November

Bisty
EVANGELION―Tamashii wo Tsunagumono
On saleMizuhoCR Midoridon Hanabi DE Buon giorno
On sale©UNIVERSAL ENTERTAINMENT

November©カラー ©Bisty

December* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold is not disclosed.
Please refer to pages 17 for details on titles launched in the year ended March 31, 2014 and the year ending March 31, 2016.
出所:フィールズ

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

13

History of Pachinko General Sales (3.2001-3.2010)

FIELDS CORPORATIONThe Greatest Leisure for All People(Unit: Machines)
Sammy

Sold

Bisty

3. 2010

3. 2009

Sold

CR Neon Genesis Evangelion—The Beginning and the End

CR Virtua Fighter

230,000

CR Iron Chef-

CR GTO-CR Neon Genesis Evangelion—The Angels Are Back Again YF

23,000

CR Shimizu no Jirocho—The Bonds of Life

11,00011,000 CR Mystic Blue-CR King Kong

21,000

CR Seven Samurai

82,000

CRA Morning Musume-

CRA Neon Genesis Evangelion Premium Model
3. 2008

3. 2007

CR Sakura Taisen

CR SEACOP
CR Salaryman Kintaro 2

CR Gamera Extreme Battle
FIELDS CORPORATIONThe Greatest Leisure for All People

50,000

CR Neon Genesis Evangelion
41,000—The Angels Are Back Again

200,000

CR Tomb Raider-

CRA Felix the Cat-

CR The Mask of Zorro-

CR LOONEY TUNES BIA-- CR Neon Genesis Evangelion—Kiseki no Kachiwa
28,000 CR WINK

11,000- CR Aya Matsuura

40,000CR Otoko Ippiki Gaki Daisho-

CR Shin Sangoku Musou
3. 2006

3. 2005

187,000

27,00029,000 CR Neon Genesis Evangelion: Second Impact

161,000

CR Super Jetter- CR Ashita ga arusa Yoshimoto World

38,000

CR Azumi- CR Marilyn Monroe

39,000

CR K-1 PREMIUM Dynamite!!

- CR Iijima Naoko no Casino Bisty

21,000

CR Daimajin

10,000

CR Sakigake!! Otoko Juku

CR Ore no Sora

30,000 CR Kahara Tomomi to Minashigo Hatchi

41,000CR Bakumatsu no kaze

13,000 CR Neon Genesis Evangelion

125,000

CR LINDA

25,000 CR Circuit e ikou!

11,000CR FEVER TWINS
3. 2004-

CR Rikidozan

40,000 CR FEVER KUNG-FU GALCR Sonic

27,000

CR CITY HUNTER

36,000CR Ume Matsu Paradise

24,0003. 2003

CR GEN JU HAOU

13,0003. 2002

CR Salaryman Kintaro

24,00014,0003. 2001* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not disclosed.
* Sold Olympia’s pachinko machine “CR PROJECT MINERVA” for the year ended March 31, 2007
* Figures have been rounded to the nearest thousand.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

14

FIELDS CORPORATIONThe Greatest Leisure for All People

History of Pachinslot General Sales (3.2001-3.2010)(Unit: Machines)

RODEO
Onimusha:
3. 2010 Dawn of Dreams
Hono-no Nekketsu Kyoshi
3. 2009 Kaiji Act 2

Sold

Bisty

Sold

90,000 Saturday Night Fever
Neon Genesis Evangelion—Die Spur der SEELE

Sonic Live-

10,000

Neon Genesis Evangelion—‘Magokoro wo Kimini’- Morning Musume

Cream Stew-

3. 2007 Sakigake!! Otoko Juku

84,000 I am KONISHIKI-

90,00018,000 Beach Club

The Mask of Zorro

Devil May Cry 3--

Tenchi wo Kurau

Virtua Fighter

Sold- Aim for the Ace!

18,000 KING KONG
Neon Genesis Evangelion—That- time has come, now they’re waiting
for usTenka Muteki!
3. 2008 Salaryman Kintaro

Olympia- Shin Sangokumusou-

99,000 Kaiketsu Harimau--

48,00017,000 SHERLOCK HOUND- Karate-Baka Ichidai-

PREMIUM Dynamite- GTO- KING OF MOUSE

30,000

Dokaben- ROCKY BALBOA-LOONEY TUNES:BACK IN ACTION-

Tomb Raider

60,000Lord of the Rings
3. 2006 Ore no Sora
Dokonjo Gaeru
FIELDS CORPORATION
3.
2005 Onimusha 3

The Greatest Leisure for All People

Kaiji
Umematsu
Dynamite Wave!
Gamera3. 2004 -High Grade Vision
WANTOUCHABLE (Sammy)JET SET RADIOCharlie’s Angels FT

125,000 Neon Genesis Evangelion

120,000 Dai Yamato

12,00029,000 Fever Natsumatsuri

MezaseDokidoki Zima--

36,00061,000 KAIZOKU- Ougonshin

13,00022,00052,000Yajyu

14,00053,000SNOW KING-

Salaryman Kintaro S-

CLUB RODEO T

43,000Ginginmaru

31,0003. 2002 Ichigeki Teio 2--

Sloter Kintaro

3. 2003 KAZENOYOUJINBOU

23,000 Geronimon S

17,000

Salaryman Kintaro

118,000

DOUBLE CHALLENGE

31,000Oo-Gamera

32,0003. 2001 INDY JAWS 2

23,000Gamera29,000* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not disclosed.
* Figures have been rounded to the nearest thousand.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

15

Titles of Pachinko/Pachislot Machines (3.2011-3.2016)

FIELDS CORPORATIONThe Greatest Leisure for All People* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not disclosed* Figures have been rounded to the nearest thousand.

3. 2011
Title
CR Kung Fu Panda

Bisty

3. 2012Sold

3. 2013

Title

Sold

11,000 CR Evangelion 7

CR Evangelion—Evangelical of the beginnings
Light ver.

-CR Shimizu no Jirocho Light ver.

CR The story of ayumi hamasaki- —introduction

CR Evangelion—Evangelical of the Beginnings

CR The story of ayumi hamasaki
Sweet/Light Version

Title

Sold

100,000 Evangelion 7 Smile Model

12,000

CR Sengoku BASARA 3—The Battle of Sekigahara

16,00011,00072,000 EVA Light III

16,000205,000

Pachinko

New-century Pachinko
GHOST IN THE SHELL:STAND ALONE COMPLEX
MAX type
New-century Pachinko
GHOST IN THE SHELL:STAND ALONE COMPLEX
Middle type

OK!!

-

26,000Mizuho*1

Daiichi
FIELDS CORPORATIONThe Greatest Leisure
for All People
Gravion

RODEO

Bisty

- Pachislot Monster Hunter

96,000 Pachislot Shin-Onimusha Sairin

41,000SAKIGAKE OTOKOJUKU- ―TENCHO-GORIN THE
FINAL

24,000Ore no Sora
―Spirit of Young Justice38,000 Rahxephon

GameraKaze no Youjinbou
13,000 ―Memory of Butterflies

23,000MOBASLO Evangelion—for your own wish

Evangelion
78,000 —the Heartbeat of Life

47,000 EVANGELION

Magical Shopping Arcade
Abenobashi- SAMURAI 7

57,00013,000 Yaoh-

Pachislot

GTO Limit BreakSengoku BASARA 2-- Resident Evil 5

16,000 Street Fighter IV

48,000Enterrise

MizuhoNANA
SHOW

D-light*1 Mizuho includes Macy.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

16

遊技機タイトル（2014.3〜2015.3）

FIELDS CORPORATIONThe Greatest Leisure for All People

3. 2014Title

3. 2015
Sold

Title

Title

Cumulative
total*3Sold-

CR EVANGELION 9Type zero ver.

-CR EVANGELION 8
18,000 Extreme Battle

20,000CR Martian Successor
NADESICO-

75,000 CR ayumi hamasaki 2

23,000 CR EVANGELION X

To be posted in Q3.

CR EVANGELION 8
Premium Battle

12,000CR TEKKEN

CR EVANGELION 8

CR Beyond the Heavens

CR TEKKEN
LIGHT VERSION

3. 2016
Sold

102,000

CR EVANGELION 9
Amadigi-

Pachinko Onimusha:
Dawn of Dreams

Pachinko Onimusha:
33,000 Dawn of Dreams
Light Version-

New-century Pachinko
BERSERK

Pachinko
23,000Ultra Battle Retsuden

79,000

CR BATMAN-

CR Million GOD
RISING
CR Midoridon Hanabi
DE Buon giorno

27,000Mizuho*1-

Daiichi

1,381,000

RODEO

707,000

Bisty

210,000

Enterrise

54,000Mizuho20,000

NANA
SHOW

-

D-light-

42,000

EVANGELION—Spear of Hope

26,000MOBILE SUIT GUNDAM

25,000

EVANGELION—Tamashii wo Tsunagumono

On sale

PACHISLOTULTRAMAN WARS

23,000Pachislot Monster Hunter:
Gekka Raimei

45,000Devil May Cry 4

25,000ANOTHER GOD HADES

54,00020,000 Resident Evil 6

Pachislot

13,00035,000-ASURA’S WRATH

Pachislot BERSERKOK!!

On saleEvangelion—Ketsui no Toki

Pachislot
Sengoku BASARA 3

177,000

22,000

CR Sakigake Otokojuku

Kaiji3*2CORPORATIONFIELDS
25,000 Salaryman Kintaro
The Greatest Leisure for All People

Bisty

Pachinko- CR EVANGELION 9

2,166,000

20,000MAJESTIC PRINCE

On saleOh My Goddess!

On sale*2 RODEO includes the sales number of “Kaiji 3” from GINZA Corporation released in the year ended March 31, 2014.
*3 The cumulative number of machines sold is the cumulative number of machines sold after alliances with manufacturers.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

17

FIELDS CORPORATIONThe Greatest Leisure for All People

Change of “Evangelion” Series I

Pachinko machine

Pachislot machine
3. 2005

Neon Genesis Evangelion
Dec. 2004
125,000 machines

Second Impact

3. 2006

Feb. 2006
161,000 machines

Neon Genesis Evangelion
Sep. 2005
23,000 machines

3. 2007

Kiseki no Kachiwa

Magokoro wo Kimini
Jul. 2007
99,000 machines

Feb. 2007
187,000 machines

Type less reliant on gamblingnature/ reused machines

FIELDS CORPORATIONThe Greatest Leisure for All People

The Angels Are Back Again
Jan. 2008
200,000 machines

3. 2008

That time has come, they’re waiting for us
Sep. 2008
90,000 machines

Premium ModelMay 2008
50,000 machines

3. 2009

The Beginningand the End
Apr. 2009
237,000 machines

Evangelical of
the Beginnings

The Angels Are
Back Again YF
Jan. 2010
24,000 machines

Jun. 2010
205,000 machines

3. 2010

Die Spur der SEELE
Mar. 2010
84,000 machines

Evangelical of
the Beginnings
Light ver.
Nov. 2010

Source: Fields©カラー/Project Eva. ©Bisty©カラー

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

18

FIELDS CORPORATIONThe Greatest Leisure for All People

Change of “Evangelion” Series II

Pachinko machine

Pachislot machine
3.2011For your own wish
Mar. 2011
78,000 machines

Type less reliant on gamblingnature/reused machines
Evangelion 7
Jan. 2012
100,000 machines

EVANGELION 8
Jul. 2013
75,000 machines

FIELDS CORPORATIONThe Greatest Leisure for All People

EVANGELION 9
Dec. 2014
102,000 machines

EVA Light III
May 2012
16,000 machines

3.2012

The Heartbeat of Life
Feb. 2012
47,000 machines

EVANGELION7
Smile Model
Dec. 2012
12,000 machines

3.2013

EVANGELION
Feb. 2013
57,000 machines

Premium Battle
Jan. 2014
12,000 machines

3.2014

Ketsui no Toki
Feb. 2014
13,000 machines

Extreme Battle
Jul. 2014
20,000 machines

3.2015Premium
Amadigi Ver.
Feb. 2015

EVANGELION 9
Middle Ver.
Feb. 2015
3.2016Spear of Hope
Jun. 2015
26,000 machines

EVANGELION X
Sep. 2015*To be posted in Q3.

EVANGELION 9Type zero ver.
May 2015

Tamashii wo Tsunagumono
Dec. 2015
On sale

出所:フィールズ

19©カラー ©Bisty ©SANKYO

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

FIELDS CORPORATIONThe Greatest Leisure for All People

3. Pachinko/Pachislot Machines Sold
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

20

FIELDS CORPORATIONThe Greatest Leisure for All People

Number of Pachinko/Pachislot Machines Sold

【 By Pachinko/Pachislot Brand 】(Unit: Machines)

Year Ended March 31, 2015
< Pachinko machines >
Bisty
OK!!
Mizuho *1
Daiichi
OthersI) Total number of pachinko
machines sold< Pachislot machines >
RODEO
Bisty
NANASHOW
Enterrise
MizuhoD-light
OthersII) Total number of pachislot
machines soldI) + II) Total number ofpachinko/pachislot machines
soldYear Ending March 31, 2016

Q1

Q2

Q3

Q4

Full-Year

Q1

Q2

Full-Year

3,533
29,8305,177

22,023
5,378
7,969

40,00936
4,179

94,21379,353
4,898
5,808

159,778
114,597
4,898
23,133

9,092
1,365
86
5,141

15,34422,022
7,275
4,629

24,436
1,365
22,1087,275
9,770

38,54035,37044,224

184,272

302,406

15,68449,27064,954

20
4,460
66
1,111

19,941
2,611

3,239
66
3,867

39,32720,084
2,493

42,56620
20,084
24,46766
10,082

23,967
116
2,670
1,972

2,609
37,205
1,038

26,576116
39,875
3,010

5,657

22,552

7,172

61,904

97,28528,72540,852

69,57744,19757,922

51,396

246,176

399,691

44,40990,122

134,531

FIELDS*1
MizuhoCORPORATION
includes Marcy.
The Greatest Leisure for All People【 Major Sales Title (FY 3.2016)】
Release

Brand(Unit: Machines)

Title

Q1

Q2

Full-Year■Pachinko machines--

22,00022,000CR Martian Successor NADESICO--CR Sakigake Otokojuku-

May 2015

Bisty

CR EVANGELION 9 Type zero ver.

Jun. 2015

Macy

CR Million GOD RISING

Aug. 2015

Bisty

Aug. 2015

DaiichiSep. 2015

Bisty

CR EVANGELION X

Nov. 2015

MizuhoCR Midoridon Hanabi DE Buon giorno-

To be posted
in Q3
On sale■Pachislot machines
Jun. 2015

Bisty

EVANGELION—Spear of Hope

Jul.

2015

Enterrise

Resident Evil 6

Sep. 2015

Enterrise

ASURA’S WRATH-

Nov. 2015

D-light

MAJESTIC PRINCE

On saleNov. 2015

D-light

Oh My Goddess!

On saleDec. 2015

Bisty

EVANGELION―Tamashii wo Tsunagumono

On sale23,000-26,000-32,00035,000* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold is not disclosed.
Figures have been rounded to the nearest thousand.
* Titles in blue indicate titles derived from spin-offs of previously launched pachinko/pachislot machines.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

21

FIELDS CORPORATIONThe Greatest Leisure for All People

Change in the Number of Pachinko/Pachislot Machines Sold (Graph)【 By Pachinko/Pachislot Machines 】(Unit: Machines)

Pachislot machine

600,000

Pachinko machine

480,273

500,000
449,880412390392,982

400,000
328,110

262,614300,000

399,691

233223

330,734

162,879
99,993
302,406

200,000

228,117217,659

100,000

Q2
102,119

230,103

179167

119,146

97,285

Total 134,531
64,95469,5770
3. 2010

3. 2011

3. 2012

3. 2013

3. 2014

Mizuho/Macy

NANASHOW

3. 2015

H1 3. 2012

FIELDS CORPORATIONThe Greatest Leisure for All People【 By Pachinko/Pachislot Brand 】(Unit: Machines)

600,000
RODEO
500,000

400,000

Bisty

EnterriseOK!!

Others

480,273449,880
55,5642,498

35,878
16,119412,390
59,776
7,264

328,110
29,14332,437300,000
306,585

47,889200,000

D-light

263,530

363,056

392,982399,691

37,84554,12733,21520,084
4,964

28,790114,597

72,08524,467

Total 134,531
OthersD-light
Mizuho/Macy
OK!!
Enterrise
Bisty
NANASHOW

114,092
173,630

100,000
121,6910

3. 2012102,119

42,566

26,505
3. 2011

159,798 Q2

104,549

28,762
3. 2010Source: Fields

81,82012,7807,275
22,1081,365
39,87551,012116

3. 2013

3. 2014

Copyright 2015

3. 2015

FIELDS CORPORATION

H1 3. 2016

All rights reserved.

22

FIELDS CORPORATIONThe Greatest Leisure for All People

Number of Pachinko/Pachislot Machines Sold (Details)(Unit: Machines)

3. 2011
Number ofmachines sold

3. 2012

3. 2013

3. 2014

3. 2015

3. 2016

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

293,128

187,145

480,273

151,254

261,136

412,390

101,103

227,007

328,110

171,905

221,077

392,982

102,119

297,572

399,691

134,531226,620

35,994

262,61489,264

143,959

233,223

46,82353,17099,993

110,276

52,603

162,879

73,910228,496

302,406

64,954

77.3%

19.2%

54.7%

59.0%

55.1%

56.6%

46.3%

23.4%

30.5%

64.1%

23.8%

41.4%

72.4%

76.8%

75.7%

48.3%

66,508151,151

217,659

61,990117,177

179,167

54,280173,837

228,11761,629168,474

230,103

28,20969,076

97,28569,577

22.7%

80.8%

45.3%

41.0%

44.9%

43.4%

53.7%

76.6%

69.5%

35.9%

76.2%

58.6%

27.6%

23.2%

24.3%

51.7%

228,042

40,130268,172

91,839148,505240,344

52,27457,008109,282

116,235

55,492

171,727

77,422

149,509226,931

36,288

77.8%

21.4%

55.8%

60.7%

56.9%

58.3%

51.7%

25.1%

33.3%

67.6%

25.1%

43.7%

75.8%

50.2%

56.８%

27.0%

65,086

147,015

212,101

59,415

112,631

172,046

48,829169,999

218,828

55,670165,585

221,255

24,697148,063

172,760

98,243

22.2%

78.6%

44.2%

39.3%

43.1%

41.7%

48.3%

74.9%

66.7%

32.4%

74.9%

56.3%

24.2%

49.8%

43.2%

73.0%

239,336

156,701

396,037

123,142

223,672

346,814

81,336

187,610

268,946

144,481

179,486

323,967

86,597244,134

330,731

110,070

81.6%

83.7%

82.5%

81.4%

85.7%

84.1%

80.4%

82.6%

82.0%

84.0%

81.2%

82.4%

84.8%

82.0%

82.7%

81.8%

53,79230,444

84,236

28,112

37,46465,576

19,76739,397

59,16427,424

41,591

69,015

15,52253,43868,96024,461

18.4%

16.3%

17.5%

18.6%

14.3%

15.9%

19.6%

17.4%

18.0%

16.0%

18.8%

17.6%

15.2%

18.0%

17.3%

18.2%

■Sales ratio
Pachinko

Pachislot■Agency/Distribution sales ratio
Agency sales

Distribution
sales■Direct/Indirect sales ratio
Direct sales

Indirect sales

FIELDS CORPORATIONThe Greatest Leisure for All People

Cumulative Number of Pachinko/Pachislot Series Sold (by Main IP)(At September 30, 2015)“Evangelion”
series“Hiroshi Motomiya’s“Game IP”
series“Comics, animation IP”
seriesworks” series“Ultraman”
series■Major title
Pachinko machines

・EVANGELION 9・EVANGELION X

・Onimusha: Dawn of Dream・TEKKEN・Salaryman Kintaro
・Ore no Sora

・BERSERK・Ultra Battle Retsuden
・GHOST IN THE SHELL

Pachislot machines

・Ketsui no Toki
・Spear of Hope・Monster Hunter・Resident Evil・Salaryman Kintaro
・Ore no Sora

・BERSERK・MAJESTIC PRINCE

・ULTRAMAN WARS

■Cumulative titles soldPachinko machines

10

9

3

15

1

Pachislot machines

9

18

8

23

1

Total

19

27

11

38

2

Pachinko machines

1,561,000

192,000

82,000230,000

80,000Pachislot machines

518,000

680,000

403,000

316,000

23,0002,080,000

873,000

486,000

546,000

104,000■ Cumulative number of units
sold (unit: machines)

Total* Pachinko number of titles sold excludes reused machines and machines with specifications changes.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

23

FIELDS CORPORATIONThe Greatest Leisure for All People

4. Fields’ IP
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

24

FIELDS CORPORATIONThe Greatest Leisure for All People

Developing Business Model

The Group carries out a cyclical business in which it develops Intellectual Property, such as characters andstories, in cross-media formats as its medium- to long-term growth strategy.

Animation

ComicsEnhance added value of stories and characterswith cutting-edge technology, for example byusing computer graphics

Acquire and create original works, stories,
and characters

Maximizing
Intellectual Property (IP) value
Create series

Merchandising

Movies/TV

Interactive media
Consumer Products
Pachinko/Pachislot

Distribute animated content around the world,and expand fan baseUtilize IP in each media to generate revenue

FIELDS CORPORATIONThe Greatest Leisure for All People

Fields’ Cross-Media IP Rollouts

ComicsPachinko and Pachislot

Anime

IP
Animations/Live-action Media

Consumer ProductsInteractive Media

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

25

Status of IP Development

FIELDS CORPORATIONThe Greatest Leisure for All People(As of June 30, 2015)【 Number of IP development 】< Total number of media for IP development ><Total number of IP>
Collaboration IP

Other Company’s IP

150
57

288

Fields IP

164

169

60

65

Merchandising

Animation

32

192
21
Development

256

85

171

12

73
3. 2015

3. 2016(Forcast)

3. 2017(Forcast)

3. 2015

3. 2016(Forcast)

3. 2017(Forcast)* Merchandising refers primarily to the total number of social games, PS and publications in book format.

Examples of main IP development

FIELDS CORPORATIONThe Greatest Leisure for All People

IP Creation

Animation

Merchandising

Fields IP

Projects to develop works in HERO’S Monthly

Ather games

TV/movies

Collaboration
IP

Movie, etc.

Goods

Pachislot

HERO’S Comics

Pachinko

Film development/Goods

Live media

Social games

Other
Company’s IP

Social games

Restaurant

LifestyleSocial games

Pachislot

Live media

Pachinko©TSUBURAYA PROD. ⓒヒーローズ ©Keita Amemiya Toshiki Inoue Wosamu Kine ©Tōru Fujisawa ©Kazuhiko Shimamoto ©Yumika Tsuru Takashi Okabe ©Rando Ayamine Hikaru Arashima ©創通／フィールズ©Shinya Murata Kazasa Sumita©Hanta Kinoshita Noriyoshi Inoue ©GAINAX Kazuki Nakashima Nonoyamasaki ©GAINAX・中島かずき2013 ©Gibon Yuji Takemura ©TSUBURAYA PROD.・フィールズ

Source: Fields© Ninj@ Entertainment/Ninj@ Conspiracy ©S.M/CR,LPEI/SPWA ©FIELDS ©INTENSE
Copyright 2015 FIELDS CORPORATION All rights reserved.
©A MAN of ULTRA ©TSUBURAYA PROD. ©漆原友紀・講談社／詠舞台「蟲師」製作委員会 ©TSUBURAYA PROD.©OK!!
©三浦建太郎（スタジオ我画）・⽩泉社/BERSERK FILM PARTNERS ©NANASHOW ©AKS ©S&P ©カラー ©Bisty ©SANKYO ©創通・フィールズ／MJP製作委員会 ©創通／フィールズ ©ヒーローズ Produced by D-light ©Fields

26

FIELDS CORPORATIONThe Greatest Leisure for All People

5. Appendix I (Market Data)
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

27

FIELDS CORPORATIONThe Greatest Leisure for All People

Trends in Working Hours

The data is updated by Monthly Labour Survey conducted of Japan’s Ministry of Health, Labour and Welfare

Official working hours

According to the Monthly Labour Survey conducted by Japan’s(Hour)

Ministry of Health, Labour and Welfare, the annual total for hours

2,000

worked (the average for one person working in a company of 30 or

1,800

more people) in 2014 decreased 0.2% year-on-year, to 1,788 hours.

1,860

1,836

160

155

1,690

2007

Overtime working hours

1,768

1,798

1,788

1,808

1,792

1,788

131

144

143

146

149

154

1,681

1,637

1,654

1,645

1,662

1,643

1,634

2008

2009

2010

2011

2012

2013

2014

1,600

Official working hours decreased for the second consecutive year, down
0.5%, to 1,634 hours. Meanwhile, overtime working hours increased for

1,400

the third consecutive year, up 3.4%, to 154 hours. The increase in the

1,200

ratio of part-time employees, who have shorter working hours, resulted

1,000

in the reduction of overall working hours, while working hours for full-800

time employees increased.

600

In addition, both official and overtime working hours in 2009400

decreased substantially, primarily in the manufacturing industry, due to200

the impact of the financial crisis in the fall of the previous year.

0

FIELDS CORPORATIONThe Greatest Leisure for All People

Trends in Household Consumption

The data is updated by White Paper on Leisure 2015 of Japan Productivity Center

Disposable income (left)

Household spending (left)

Average propensity to consume (right)

According to the Family Income and Expenditure Survey
conducted by the Ministry of Internal Affairs and Communications,disposable income (yearly average per month) for a single

(%)

(Yen)
600,000

73.2

73.3

74.5

74.0

73.4

73.9

74.8

75.2

household in Japan (households of two or more people with

80.0
70.0

average number of people per household of 3.39, excluding
agricultural, forestry, and fishing households) decreased 0.5% year- 450,000

441,070 441,928

428,101 430,282 420,394 425,330 426,234 423,907

60.0

on-year, to ¥423,907. Household spending (yearly average permonth) was down 0.02%, to ¥318,650. As a result, the average
propensity to consume, which represents the ratio of householdspending to disposable income, rose for the third consecutive year,

322,840 323,914 318,853 318,211
308,524 314,229 318,707 318,650

40.0

300,000

up 0.4 points, to 75.2%.
Both disposable income and household spending decreased

30.0
20.0

150,000

following the impact of economic stagnation due to the

10.0

consumption tax rate rising to 8% in 2014.

0.0

0
2007

Source: Monthly Labour Survey conducted by Japan’s Ministry of Health, Labour and Welfare,
Family Income and Expenditure Survey conducted by the Ministry of Internal Affairs and Communications

50.0

2008

2009

Copyright 2015

2010

2011

2012

FIELDS CORPORATION

2013

2014

All rights reserved.

28

FIELDS CORPORATIONThe Greatest Leisure for All People

Trends in the Leisure Market
The data is updated by White Paper on Leisure of the Japan Productivity Center

According to the Japan Productivity Center’s White Paper on Leisure 2015,
the leisure market edged up 0.6% year-on-year, to ¥72.9 trillion, in 2014.
Growth was particularly strong in the domestic tourism and recreation
markets, such as domestic travel, hotels, and amusement and theme parks,
which increased 4.5% year-on-year, to ¥6.7 trillion. With a growth rate ofover 4.0% for the second consecutive year, this sector helped drive overall
growth for the leisure market. Growth in this sector reflected an 11.0% yearon-year increase in the hotel market, to ¥1.2 trillion, which was attributable
to the increase in the number of foreign tourists due to the impact of yen
depreciation. This growth also reflected a 2.3% increase in the amusement
and theme park market, to a record high of ¥0.7 trillion, brought about by
the rising demand for interactive recreation. In addition, the effects ofconsumption for interactive activities spread to music-related markets. The
market size for musical entertainment, such as live performances and events,was ¥0.3 trillion, up 13.1% year-on-year, and surpassed the CD market(including rentals) for the first time ever.
As the demand for interactive recreation continues to rise, all companies in
the leisure industry are implementing initiatives to attract customers.

Pastimes and creative activities

Tourism and recreation

SportsEntertainment (games, gambling)

Entertainment (dining, karaoke)

Entertainment (pachinko, pachislot)（Trillions of yen）

90

81.9

70

30.1

FIELDS CORPORATIONThe Greatest Leisure for All People

28.8

60

76.9

74.9

28.2

25.9

17.7

17.7

72.1

72.1

72.4

72.9

25.4

25.6

25.0

24.5

17.3

17.4

17.9

18.4

50
18.2

40
30

7.7

20

In regard to the pachinko and pachislot market, which accounts forapproximately 30% of Japan’s leisure market, the Japan Productivity Center
made retrospective revisions to market size estimates. Based on these new
estimations, the pachinko and pachislot market decreased 2.0% year-onyear, to ¥24.5 trillion in 2014.

80.0

80

10

18.2

4.2

7.6
4.1

7.1
4.0

6.7
4.0

10.4

7.2
3.9

9.4

9.5

7.0
3.9

7.2
3.9

10.7

6.7
3.8
9.2

9.6

10.0

10.5

10.8

10.7

10.3

10.9

9.4

8.4

8.3

8.2

2007

2008

2009

2010

2011

2012

2013

2014

0

Trends in the Content Industry

The data is updated by Current Status and Future Development Trends of the Contents Industry (July 2015) of the Ministry of Economy, Trade and Industry (METI)
and the Digital Content Association of Japan’s White Paper on Digital Content 2015

As stated in the Ministry of Economy, Trade and Industry (METI)’s
Current Status and Future Development Trends of the Contents Industry(July 2015), the Japanese contents industry is an up-and-coming industry,
with growth anticipated from overseas development. In addition, it isbelieved to have a significant economic impact toward non-contents
industries such as the manufacturing industry. It is also believed thatleveraging the value of Japanese contents to acquire profits from overseas
will be extremely important in order to realize sustainable growth going
forward.
According to the Digital Content Association of Japan’s White Paper on
Digital Content 2015, the contents industry—comprising Japanese movies,
anime, TV shows, games, and books—was approximately unchanged yearon-year, edging up 1.4% in 2014, to ¥12.0 trillion, making it the second
largest contents industry in the world next to the United States. Although
growth in the industry in recent years has leveled off due to Japan’s
declining population, the industry is anticipating growth from overseas
development going forward through the METI-promoted “Cool Japan
Strategy.”

Books, newspapers, pictures, and text works

Animations

Games

Music and sound（Trillions of yen）

14

13.0

13.0

12.6
11.9

12.0

11.8

11.9

11.9

12.0

5.0

4.9

4.8

4.7

4.6

4.6

4.4

4.5

4.4

4.4

4.5

4.5

1.5

1.5

12
10

5.4

5.4

5.3

8
6
4.6

4.7

4.6

1.3

1.2

1.2

1.1

1.2

1.2

1.4

1.7

1.6

1.6

1.4

1.4

1.3

1.4

1.3

1.3

2006

2007

2008

2009

2010

2011

2012

2013

2014

4
2
0

Source: Japan Productivity Center’s White Paper on Leisure
Ministry of Economy, Trade and Industry (METI)’s Current Status and Future Development Trends of the Contents Industry (July 2015)
Digital Content Association of Japan’s White Paper on Digital Content 2015

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

29

FIELDS CORPORATIONThe Greatest Leisure for All People

6. Appendix II (Pachinko/Pachislot Market Data)
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

30

Trends in Pachinko/Pachislot Market (Editor: Greenbelt)

FIELDS CORPORATIONThe Greatest Leisure for All People

Trends in the pachinko market
Number of machines sold remains positive over the previous year for second straight quarter due to effect oflong national holiday
The number of pachinko titles sold in the second quarter (Jul.-Sep. 2015) stood at 44, with no change over the previous year. The number of titles soldincreased over the previous quarter for the first time in three quarters. The number of pachinko machines sold decreased by 29,000 (5.0%) over theprevious year to 549,000, but recorded positive growth over the previous quarter for the second straight quarter. The “Silver Week” holiday in
September was longer than usual this year, and as a result demand for new machines seems to have increased before the holiday. The cumulative
number of machines sold in the first half (Apr. to Sep. 2015) decreased by 15,000 (1.4%) over the previous year to 1,056,000.

◇ Number of pachinko titles sold◇ Number of pachinko machines sold

* Total number of machines sold is not
calculated on this sheet.

(Unit: 10 thousand machines)

Q1(Apr.-Jun.)(Unit: title)

Q2(Jul.-Sep.)

184

200

151

149
150

39
100

46
50

33
31

124

45
35

28

36

32

0
3. 07

128

32

32

3. 08

42

178
50

45

27

34

3. 09

3. 10

54

186

367.6

52

314.1 328.2

41

88.8

35
51

35

44

86.5

89.8

87

55

40

72.2

50

44

150

93.5

43

79.3

76.0

278.9 265.0

263.5

60.8

60.7

56.4

78.2

66.2

94.4

68.2

3. 12

3. 13

3. 14

3. 15

Q4(Jan.-Mar.)

3. 16

221.0 220.6
44.0

49.4

65.0

64.1 105.6

61.7

72.4

86.5

78.3

96.3

57.8

54.9

80.4

75.7

92.1

68.3

53.8

72.4

50.1

49.3

50.7

3. 07

3. 08

3. 09

3. 10

3. 11

3. 12

3. 13

3. 14

3. 15

3. 16

81.5

0
3. 11

Q3(Oct.-Dec)

341.0

87.8

300

39

Q2(Jul.-Sep.)

450

45

45

53

39

190

42
42

Q1(Apr.-Jun.)

Q4(Jan.-Mar.)

157

35

33

30

Q3(Oct.-Dec)

72.1

68.3

FIELDS CORPORATIONThe Greatest Leisure for All People

Trends in the pachislot market
No boost in number of machines sold in spite of active new releases
The number of pachislot titles sold in the second quarter increased by 3 titles (15.0%) over the previous year, to 23 titles. The number of titles
increased by 5 (29.4%) over the previous quarter, with a rush of new releases. However, this did not boost the number of machines sold, which fell by
58,000 (18.2%) over the previous year to 261,000. On a quarterly basis, the number of machines sold declined by 26,000 (9.1%). As a result, thecumulative number of pachislot machines sold in the first half fell by 79,000 (12.6%) over the previous year to 548,000. The number of pachislot
machines sold has not undercut the 600,000 level for a six-month period since the fiscal year ended March 31, 2012, four years ago. In contrast to
pachinko machines, sales of pachislot machines have fallen over the previous quarter for the past two quarters.

◇ Number of pachislot titles sold◇ Number of pachislot machines sold

* Total number of machines sold is not
calculated on this sheet.

(Unit: 10 thousand machines)

Q1(Apr.-Jun.)(Unit: title)

Q2(Jul.-Sep.)

Q3(Oct.-Dec)

Q4(Jan.-Mar.)

193

200

Q1(Apr.-Jun.)
200

146
118

100

50

44

72

28
23

0

28

Source: Fields

43

53
3. 08

33
31

40

23
3. 07

26

127

150

101
36
20

28

31

37

35

30

3. 09

3. 10

3. 11

21.6

19

97
29

91
21

100

78

28.6

84.5
68.5 10.9

19

23

26

26

27

19
17
20

27

23

20

22

17

3. 12

3. 13

3. 14

3. 15

3. 16

29

40

50

23
0

Q4(Jan.-Mar.)139.5 140.2
122.0

35.5 34.8

117

Q3(Oct.-Dec)

169.8
153.7

40
150

Q2(Jul.-Sep.)

57.6

27.0

77.9

93.7 27.4
23.9

21.6

30.6 34.3
42.6 37.6

43.5

114.7
28.8
23.0

54.8

26.6
28.8 32.9 31.9
17.9
26.1
24.0 19.7 20.5 27.8
44.7
37.4 35.2 30.8 28.7
31.9
22.4 18.6 22.6 23.1
3. 07

3. 08

3. 09

Copyright 2015

3. 10

3. 11

3. 12

3. 13

FIELDS CORPORATION

3. 14

3. 15

3. 16

All rights reserved.

31

FIELDS CORPORATIONThe Greatest Leisure for All People

Pachinko/Pachislot Market Scale

Market Scale of Pachinko/Pachislot Industry

Change in Pachinko/Pachislot Market Scale
The data is updated every August by “White Paper on Leisure: Japan Productivity Center”

FY2014 Japanese Leisure Market¥72.9 trillion

Total leisure market
90.9 89.2

SportsSightseeing / Excursion ¥3.9 trillion¥10.5 trillion(5.4%)(14.5%)
Hobby / Creation¥8.2 trillion(11.3%）
Entertainment:(Unit: Trillions of yen)

Pachinko/Pachislot market

87.0 85.5 85.0
86.3 85.4
82.6 84.4 84.5 85.7
81.9 80.0
76.9 74.9
72.1 72.1 72.4 72.9

33.9 34.8 33.6
30.1 28.8 28.2
30.0 28.4 28.0 28.4 28.8 29.2 30.4 32.3
25.9 25.4 25.6 25.0 24.5

1996

Pachinko/Pachislot
Entertainment: Gambling¥24.5 trillion¥5.5 trillion(33.8%)(7.6%)
Entertainment: Eating out etc.
¥18.0 trillion(24.9%)

1998

2000

2002

2004

2006

2008

2010

2012

2014

Change in Number of Pachinko/Pachislot Players
The data is updated every August by “White Paper on Leisure: Japan Productivity Center”
2,760

Entertainment: Games
¥1.7 trillion(2.4%)(Unit: 10 thousand)
2,310
2,170
1,980
1,860
2,020

1,790

1,930

Pachinko/Pachislot is one of the leading forms of leisure in Japan,
being played by about 9% of the populationin pachinko halls of 11,627 venues

1,710

1,740

1720

1,660

1,580

1670

1,450
1,260
1,150

1,110
970

1996

FIELDS CORPORATIONThe Greatest Leisure for All People

1998

2000

2002

2004

2006

2008

2010

2012

2014

*1 Entertainment Business Institute has suspended the survey regarding number of pachinko/pachislot players since 2009.
*2 “White Paper on Leisure” has changed the survey method to internet base survey since 2009.

Income Structure of Pachinko Halls

Pachinko/Pachislot Market Size: ¥24.5 trillion (Total lease amount of pachinko balls)

Gross Profit:¥3.6 trillion

Premiums: ¥20.9 trillion (Returned to players)

Gross Profit: ¥3.6 trillion
New Machine Installment Costs(Purchase cost of new machines)▼

Investment for Customer Expansion

Pachinko Machines: ¥643.7 billion
Pachislot Machines : ¥425.6 billion■ Costs for constructing new halls and refurbishingexisting halls■ Advertising, marketing and service expenses■ Other expenses related to equipment■ Other expenses■ Net income

▼

▼

▼

Pachinko/Pachislot Machine Market:
Approximately ¥1,069.3 billion

Hall-related Businesses

Net Income

Source: “White Paper on Leisure” by Japan Productivity Center,“Trend and Market Share of Pachinko Related Manufacturers 2012” by Yano Research Institute, and Estimation by Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

32

Number of Pachinko Halls and Change in Number ofPachinko/Pachislot Machines Installed Per HallFIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every April by “National Police Agency’s data”
43000

Pachinko/Pachislot hall establishment (Unit: Stores)

378.0

Pachislot specialty stores (Unit: Stores)
Installed machines per hall (Unit: M achines)

38000

349.8
336.5

294.7
268.0

268.0

270.3

274.3

279.9

365.0

395.4

400.0

371.9

337.9

350.0

323.1

318.2

33000

28000

356.2

387.8

304.3

284.9

300.0

23000

250.0

18,164 17,773
18000

17,426 17,173 16,988
16,801 16,504
16,076 15,617
15,165 14,674

13,585

12,937 12,652 12,479

13000

17,594

17,174

16,764

16,41316,021

15,691

15,255

14,695

13,844

13,163

8000

12,58812,03911,80011,722

11,576

12,323 12,149 11,893
11,627

11,392

11,178

10,873200.0

10,610
150.0

967

1,110

1,249

1,381

1,773

2,002

2000

2001

2002

2003

2004

2005

3000

-2000

570

599

662

760

1996

1997

1998

1999

2,086

2006

1,546

2007

1,137

930

903

931

971

1,020

1,017

2008

2009

2010

2011

2012

2013

2014

100.0

Number of Installed Pachinko/Pachislot Machines
and Annual Turnover Rate

FIELDS CORPORATIONThe Greatest Leisure for All People

The data of number of installed Pachinko/Pachislot machines is updated every April by “National Police Agency’s data”
The data of annual turnover of pachislot machine is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

1200

Number of installed pachislot machines (Unit: 10 thousand machines)

Number of installed pachinko machines (Unit: 10 thousand machines)

Annual turnover rate of pachislot machine (Times)

Annual turnover rate of pachinko machine (Times)

1.14
1.01

0.98

1000

0.97

0.74

600

0.82
0.55

0.60

1.31

1.11

0.77

800

1.30

0.98

0.88

1.30

1.37

0.86

0.89

0.94

1.07

1.08

1.06
0.92

1.07
0.89

0.87

0.86

0.85

0.75

0.92

0.80

0.84

0.82
0.63

0.64

466

473

471

470

475

478

486

489

496

332

325

390

355

342

307

369

322

385

132

145

160

200

113

193

100

188

88

166

163

76
1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2002

2003

2004

2005

2006

489

493

296

293

0.82

0.70

0.68

0.68

0.57
0.30

459

452

450

455

458

458

461

459

295

307

315

316

310

304

300

295

144

134

139

147

154

160

164

2007

2008

2009

2010

2011

2012

2013

2014

2007

2008

2009

2010

2011

2012

2013

2014

400

-0.20

200

0

-0.70

【 Annual Turnover rate of Total Machine (Times) 】
1996
0.93

1997
0.71

1998
0.67

1999
0.86

2000
0.95

2001
0.95

0.96

1.13

Source: National Police Agency’s data,“Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

1.15

1.19

1.11

1.07

0.94

Copyright 2015

0.91

0.85

0.84

FIELDS CORPORATION

0.83

0.75

All rights reserved.

0.71

33

Unit Sales and Sales Amount of Pachinko/Pachislot Machines

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute
1200

Unit sales of pachinko machines (Unit: 10 thousand machines)
Unit sales of pachislot machines (Unit: 10 thousand machines)
Pachinko machine sales amount (Unit: 100 millions of yen)
6,720
Pachislot machine sales amount (Unit: 100 millions of yen)

1000

5,184

5,683

5,691

5,615

800

3,623

1,828

600

2,693

2,353

336

5,263

5,365

9000

7,729

5,025

4,909

4,733

4,299
3,750
582

568

6,437

4,256

7000

5000

2,867
2,258

3000

547
491
424

404

401

383

1000

409

387

385

381

343

317

317

323

336

8,267
8,869

5,225

368
312

284

9,852

7,865

467

452

312

393
200

9,213

2,478

449

405

400

8,686

6,099

552

435

8,986

3,965

3,513

3,145

8,699

324
-1000

333

333

290

249

260

204

235

201
-3000

93

150

52

77

129

42

113

184

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

178

167

174

164

91

76

97

125

132

139

123

2007

2008

2009

2010

2011

2012

2013

2014

0

-5000

【Pachinko/Pachislot machine total (100 millions of yen) 】
1996

1997

NA

NA

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

5,976

7,877

8,828

9,204

9,580

11,98313,09014,064

13,895

13,711

11,691

12,11011,736

12,007

12,02911,255

10,693Market Share by Manufacturers

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute【 Unit Sales Share - Pachinko Machines 】
2009Ranking

Manufacturer

2010Market share

Manufacturer

2011Market share

Manufacturer

2012Market share

Manufacturer

2013Market share

Manufacturer

2014Market share

Manufacturer

Market share

1

SANYO

18.0% SANYO

22.5% KYORAKU

18.7% SANYO

21.8% KYORAKU

17.0% SANYO

16.4%

2

SANKYO

17.2% SANKYO

14.6% SANKYO

13.9% KYORAKU

20.3% SANYO

15.4% SANKYO

16.4%

3

KYORAKU

12.8% Sammy

11.8% Sammy

12.8%

10.1% SANKYO

14.3% KYORAKU

15.3%

12.8% Newgin

10.0% SammyHEIWA/
9.8%
OLYMPIA

12.5%

9.8% SammyHEIWA/
8.7%
OLYMPIA

9.6% Sammy

12.0%

4
5

Newgin

11.9% KYORAKU

Sammy

11.1% SANYO

10.8% Newgin

10.2% Newgin

HEIWA/OLYMPIA* SANKYO’s sales share includes Bisty* Sammy’s sales share includes GINZA and TAIYO ELEC

【 Unit Sales Share - Pachislot Machines 】
2009Ranking

Manufacturer

2010Market share

Manufacturer

2011Market share

Manufacturer

2012Market share

Manufacturer

2013Market share

Manufacturer

2014Market share

Manufacturer

Market share

1

Sammy

21.3% Sammy

30.9% Sammy

23.9% UNIVERSAL

17.8% Sammy

21.7% Sammy

16.8%

2

SANKYO

13.6% DAITO

11.9% DAITO

15.9% Sammy

15.3% UNIVERSAL

15.5% UNIVERSAL

16.6%

3

UNIVERSAL

13.1% SANKYO

11.9% YAMASA

15.6% YAMASA

14.6%

8.6% DAITO

10.4%

4

YAMASAHEIWA/
9.5%
OLYMPIA

11.3% UNIVERSAL

13.7% DAITO

14.0% SANKYO

8.4% YAMASA

8.7%

5

KITA
DENSHI

10.5% SANKYO

KITA
7.6%
DENSHI

8.3% DAITOHEIWA/
7.3%
OLYMPIA

7.5%

7.8% UNIVERSALHEIWA/OLYMPIA* Sammy’s sales share includes RODEO, IGT, TRIVY, and TAIYO ELEC
* SANKYO’s sales share includes Bisty* Aruze changed the company name to Universal Entertainment in 2009
* UNIVERSAL’s sales share includes Eleco, Mizuho and Macy
* OLYMPIA’s sales includes HEIWA’s sales; Total sales of all OLYMPIA and HEIWA brands is shown

Source: “Trend and market share of Pachinko related makers” by Yano Research InstituteCopyright 2015

FIELDS CORPORATIONAll rights reserved.

34

Monthly Trends of Pachinko Halls -Excerpt from Current Survey of Selected Service Industries-

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated monthly by “Current Survey of Selected Service Industries: The Ministry of Economy, Trade and Industry”
Net sales per hall

410

Installed machines per hall
400
400

392

391
388

390

384 384 385 385

387

387

385

389

394
391

393

393

394 395
392

390

392

397
395

397 396395 394 394 395 396

398

398 399

401 400 401

401

401
404

405

404 404

406
406

405

405 4054

399 400

399
397

3.5

391 391 391 391 391 391

390

387 387 387
386 387384 384 385

383

380

381

3

370

2.56

360

2.53
2.44
2.43
2.40
2.40
2.37

2.22

2.23

2.41

2.38

2.26 2.27
2.25

2.14

2.38 2.35
2.32 2.32
2.27
2.19
2.16 2.17

2.05

350

1.94

2.47
2.43
2.42
2.42
2.40
2.37 2.42
2.35
2.34 2.32 2.35
2.32
2.31
2.31
2.30
2.29
2.27
2.25
2.23
2.21
2.19
2.15
2.14 2.21 2.22
2.14
2.13
2.13
2.10
2.06 2.05
2.05
2.04
2.04
2.02
2.00
1.99
2.06
2.00
1.94
1.93
1.89
1.91

2.5

2

340

330

1.5

Jan. 2010

Jul. 2010

Jan. 2011

Jul. 2011

Jan. 2012

Jul. 2012

Jan. 2013

Jul. 2013

Jan. 2014

Jul. 2014

Jan. 2015

7. 2015* Figures are calculated based on data and growth rates released in the “Current Survey of Selected Service Industries,” using January 2001 as the reference point.
* The survey covers approximately 300-400 halls from January 2008 to December 2012 and approximately 1,200 halls from January 2013.
The Ministry of Economy, Trade and Industry outsource to the Zennichiyuren to pick up the hall for survey from 47 prefectures.

State of Model Certification Tests

FIELDS CORPORATIONThe Greatest Leisure for All People【 Pachinko Machines 】
2013

2014

2015

Jun.

Feb.

Mar.

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Application

36

39

34

30

51

31

56

41

48

41

45

38

483

Pass

27

34

34

26

40

28

53

33

43

35

39

31

412

Passing test Ratio

75.0%

87.2%

100.0%

86.7%

78.4%

90.3%

94.6%

80.5%

89.6%

85.4%

86.7%

81.6%

85.3%

Application

45

57

44

51

52

48

48

48

48

60

48

53

602

Pass

37

51

36

44

45

41

44

39

41

47

42

38

505

Passing test Ratio

82.2%

89.5%

81.8%

86.3%

86.5%

85.4%

91.7%

81.3%

85.4%

78.3%

87.5%

71.6%

83.8%

Application

55

53

60

50

58

66

58

63

65

Pass

37

41

45

36

50

59

47

50

54

Passing test Ratio

67.3%

77.4%

75.0%

72.0%

86.2%

89.4%

81.0%

79.4%

83.1%

【 Pachislot Machines 】
2013

2014

2015

Jun.

Feb.

Mar.

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Application

62

41

35

57

62

46

43

47

47

61

68

66

644

Pass

24

23

13

17

29

17

16

19

18

26

28

21

251

Passing test Ratio

38.7%

56.1%

37.1%

29.8%

46.8%

37.0%

37.2%

40.4%

38.3%

42.6%

41.2%

31.8%

39.0%

Application

42

45

38

60

53

61

61

49

46

32

20

38

545

Pass

21

21

12

23

17

29

24

21

3

13

12

7

203

Passing test Ratio

50.0%

46.7%

31.6%

38.3%

32.1%

47.5%

39.3%

42.9%

6.5%

40.6%

60.0%

18.4%

37.2%

Application

17

8

31

39

43

35

95

74

37

Pass

5

3

14

19

19

15

45

28

13

Passing test Ratio

29.4%

37.5%

45.2%

48.7%

44.2%

42.9%

47.4%

37.8%

35.1%

Source: “Current Survey of Selected Service Industries” : The Ministry of Economy, Trade and Industry“Model certification test operations for pachinko/pachislot machines; statistical data” Security Communications Association

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

35

Trends in Pachinko/Pachislot Market

FIELDS CORPORATIONThe Greatest Leisure for All People

Financialperiod

3. 2005
Q1(Calendar year)Q2

3. 2006

Q3

Q4

2004

Q1

Q2

Q3

Q4

2005

Primary
eventsQ1

Q2

3. 2008

Q3

Q4

Q1

2006

■ Oct. Mid Niigata Earthquake

Industry
overall

3. 2007

Q2

Q3

3. 2009
Q4

Q1

2007

Q3

2008
■ Aug. Sub-prime
prime loan
problem in US■ Jan. Livedoor incident

Q2

Q4
2009

■ Jul. G8 Hokkaido
Toyako Summit■ Sep. US-based
Lehman Brothers
collapses■ Dec. Sumatra-Andaman Earthquake■Jul. Revisions topachinko/pachislot machine
regulations go into effect■Jul. Voluntary ban
on replacement ofmachines with the
opening of G8
Summit■Jul. Revised regulation → Deregulation
Abolition of classification
Japan Game Machine Industry Association revised internal regulation
Lowest bound jackpot: 1/360-1/500■Mar. Revised internal regulation for
pachinko machines.
Looser standards for staging side,
such as retained devices■Jul. Revised regulations for pachislot
machines → Restraining the nature ofgambling
Setting upper bound jackpot
SECTA’s simulation test introduced■Mar. Change in pachislot
interpretation standards; looser
standards for staging side, such as
freeze rendition

Manufacturers
FIELDS CORPORATIONThe Greatest Leisure for All People■ Oct. Revised internal
regulation for
pachinko machines.
Change in method for
calculating jackpot■Oct. Revised internal regulation for pachinko
machines.
Lowest bound jackpot: Self-imposed control from1/500 to 1/400■ Nov. Japan Game
Machine Industry
Association revisedinternal regulation.
Changes regarding
specifications formachines combining
the wing-type and 7type machines.

Total number ofpachinko/pachislot
machines sold

5,680,000 machines

5,820,000 machines

5,470,000 machines

4,910,000 machines

4,240,000 machines

Number of halls

15,617 halls

15,165 halls

14,674 halls

13,585 halls

12,937 halls

Grace period for shift toregulation 5 model■Oct. Shift to regulation 5 model is complete■May Revised Law on Control and Improvement of
Amusement Businesses goes into effect* Stricter operations of halls (reinforced penalties), such as thorough implementation of ban on ball discharge
guarantees when hall closes and on customers under the age of 18■Full-scale introductionof pachinko with low
playing cost

Hall■“Neon Genesis Evangelion”
released as first Regulation
5 machine in industry

Source: Fields, National Police Agency’s data, “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute*Installment rate

14.1%

■Increase in closures ofdedicated pachislot halls

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

36

パチンコ・パチスロ業界の変遷

FIELDS CORPORATIONThe Greatest Leisure for All People

3. 2010
1Q

2Q

3. 2011

3Q

4Q

Q1

2009

Q2

Q3

3. 2012
Q4

2010

Q1

Q2

Q3

3. 2013
Q4

Q1

2011

Q2

Financialperiod

3. 2014

Q3

Q4

Q1

2012

Q2

Q3

2013

Q4
2014

(Calendar year)■Oct. Yen strengthens to highest level since WWII

■ Sep. Hatoyama
cabinet led by DPJ■Dec. LDP takes power with Abe cabinet■Mar. Great East Japan
Earthquake occurs■ Nov. Opening of
APEC Economic
Leaders Meeting■Mar. Haruhiko Kuroda
appointed as BOJ governor■Jul. Major flooding in Thailand■Nov. Voluntary ban on
replacement of machineswith the opening of APEC
Economic Leaders Meeting

Primary
events■Mar. Voluntary constraints on marketing andadvertising after the Great East Japan Earthquake

Industry
overall■ Nov.

■ Sep.

■ May■Mar. Revised internal regulation for
pachinko machines.
Changes to areas such as minimum
number of prize balls (less than 3)

Manufacturers■ Mar.

■ Dec.

* Jackpots without actual ball discharge excluded
FIELDS CORPORATION
from jackpot probability
The Greatest Leisure for All People

4,090,000 machines

3,870,00 machines

3,850,00 machines

3,810,00 machines

3,430,00 machines

Total number ofpachinko/pachislot
machines sold

12,652 halls

12,479 halls

12,323 halls

12,149 halls

11,893 halls

Number of halls

40.5%

Hall

■Aug. Strictly restricted pachinko
and pachislot advertisement (event)■Aug. DYNAM listedin Hong Kong market

19.0%

28.6%

32.7%

■Rise of ART
type machines■Full-scale introductionof pachislot with low
playing cost

37.5%

■Rise of AT type
machines*Installment rate

9.8%

12.3%

Source: Fields, National Police Agency’s data, “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

18.7%

Copyright 2015

21.1%

FIELDS CORPORATIONAll rights reserved.

37

Trends in Pachinko/Pachislot Market

FIELDS CORPORATIONThe Greatest Leisure for All People

Financialperiod

3. 2015
Q1(Calendar year)

Q2

Q3

2014

3. 2016Q4Q1Q2

3. 2017

Q3

Q4

2015

Q1

Q2

Q3

2016

3. 2018
Q4

Q1

Q2

Q3

3. 2019
Q4

Q1

2017

Q2

Q3

2018

Q4
2019

■Apr. Consumption
tax rate increased
Primary
eventsIndustry
overall■Jun. Revised internal regulation for pachinko machines.
Change allowing minimum number of prize balls to beone, as long as jackpot probability is less than 1/260■Mar.. Revised internal regulation■
for pachinko machines.
Lowest bound jackpot: Selfimposed control from 1/400 to
1/320

Manufacturers■May Revised internal regulation
for pachinko machines.
Maximum continuation
probability variation rate of 65%■Sep. Pachislot machines
Change to model certification test
Strict adherence to minimum balldischarge rate of 55%

FIELDS CORPORATION■Sep. Pachislot machines
Voluntary regulations for shift to main
The Greatest Leisure for All People
circuit boards with AT/ART functions■Mar. 2015
MARUHON files for protection under
Civil Rehabilitation Act■Apr. 2015
Okumura files for personalbankruptcy
Total number ofpachinko/pachislot
machines sold

-

-

-

-

-

Number of halls

11,627 halls

-

-

-

-

■ Titles with old regulations will
be sold through Nov. 2015
■Titles with old regulations will
be sold through Oct. 2015

■Apr. NIRAKU listedin Hong Kong market

Hall

43.7%
■Jun. Revised Businesses Affecting
Public Morals Regulation Law
passed, and pachinko/pachislot
industry becomes Category 4
business rather than Category 7
business
23.4%

Source: Fields, National Police Agency’s data, “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research InstituteCopyright 2015

FIELDS CORPORATIONAll rights reserved.

38

FIELDS CORPORATIONThe Greatest Leisure for All People

7. Appendix III (Entertainment Market Data)
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

39

FIELDS CORPORATIONThe Greatest Leisure for All People

Trends in Games Market

The data is updated by White Paper on Famitsu Games 2015 of KADOKAWA DWANGO CORPORATIONThe KADOKAWA DWANGO CORPORATION’s White（Billions of yen）

Household game market

Paper on Famitsu Games 2015 states that the household game

1,400

market decreased 9.5% year-on-year, to ¥403.8 billion (total of

1,200

game hardware and software) in 2014. Meanwhile, the online

1,000

864.8

platform game market (game apps for smartphones/tablets,

800

161

games on SNS platforms for feature phones, and online PC

600

games) increased 12.9%, to ¥788.6 billion. As a result, the size

400of the game market in Japan reached a record-high ¥1,192.4

200

billion, up 4.2% year-on-year.

Online platform game market
1,144.7 1,192.4

703

977.6
847.6

776.6

776.0

811.8

177

213

296

365

600

563

516

483

2008

2009

2010

2011

698

789

483

446

404

2012

2013

2014

494

0
2007

Within the online platform game market, the size of the gameGame apps

app market (game apps for smartphones/tablets and games on

Other online games(PC, feature phones)

Household game market

SNS platforms for feature phones) increased 17.9% year-onyear,to ¥715.4 billion, accounting for approximately 60% of¥403.8 billion(33.9%)

the domesticgame market and helping to drive its expansion.

Breakdown of theGame Market in Japan
in 2014¥1,192.4 billion¥715.4 billion(60.0%)¥73.2 billion(6.1%)FIELDS CORPORATIONThe Greatest Leisure for All People

Trends in Toys Market
The data is updated by the Japan Toy Association

According to the Japan Toy Association, the size of the toy
market in Japan in the fiscal year ended March 31, 2015, was¥736.7 billion, up 9.0% compared to the previous fiscal year.

（Billions of yen）

800

This is the largest the market has been in the past 10 years. In

736.7
672.0

addition, the market for capsule toys, a peripheral field of the
toy market, increased 14.7% year-on-year, to ¥31.9 billion.

655.3

647.4

2008

2009

669.4

690.4

671.6

675.8

2012

2013

600

The market for candy toys also increased substantially, to¥65.9 billion, up 17.0% year-on-year.
400

The main reasons behind these increases were the successof character-related products, which became extremely
popular especially among young children, and the rising200

popularity of products related to anime movies, which
achieved record-breaking success around the world. These
have had synergistic effects in the extensive development of
the peripheral field of toys, such as capsule toys, candy toys,

0
2007

2010

2011

2014

and video games, helping improve their popularity.

Source: White Paper on Famitsu Games 2015 of KADOKAWA DWANGO CORPORATION
Japan Toy Association

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

40

Market Scale of Digital Content Business

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every September by “White Paper on Digital Content: Digital Content Association of Japan.”

78,904
Still image/Text

Animation

Music and soundGames(Unit: 100 millions of yen)

67,80759,36053,72349,69645,83240,65735,38331,723

14,81910,3409,393

42,651

43,34815,7689,167

10,732
11,382

12,572
12,912
36,746

13,252
13,377

43,796

29,402

13,272

18,16912,34913,775

11,675

10,703

11,66012,652

11,043

13,40376,58912,344

11,151

10,47475,37822,082

14,970

8,415

5,914
1,932

4,958

6,271

7,409

7,873

8,612

9,029

10,173

3,780

8,654

2,653

2003

2004

2005

2006

2007

2008

2009

2010

2012

2013

2014

FIELDS CORPORATIONThe Greatest Leisure for All People

Sales Amount of Comic Books and Comic Magazines

The data is updated the end of April every year by “Annual Report of Publishing Indicator: All Japan Magazine and Book Publisher’s Editor’s Association.”

Comic book

5,047

5,023

Comic magazine

4,810(Unit: 100 millions of yen)

4,699

4,483
4,187

2,549

2,421

2,277

2,204

2,111

1,914

4,091

1,775

3,903

3,766

3,669

1,650

1,564

1,438

1,313

3,569

2,498

2,602

2,533

2,495

2,372

2,274

2,315

2,253

2,202

2,231

2,256

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

Source: “White Paper on Digital Content” by Digital Content Association of Japan“Annual Report of Publishing Indicator” by All Japan Magazine and Book Publisher’s Editor’s Association

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

41

FIELDS CORPORATIONThe Greatest Leisure for All People

Market Scale of Animation Industry

The data is updated every April by “Fluctuations in Japan’s animation market: Association of Japanese Animation.”
The data of pachinko/pachislot machines using animation are estimated by Fields. (Except pachinko/pachislot: Calculated according to amount of user’s payment)
TV
Video
Commercialization
Overseas
Live(Unit: 100 millions of yen)
Theater/Movie
BroadcastMusic
13,584
13,499Pachinko/Pachislot

14,91314,06813,031

1,528

12,207
10,948

1,665

11,187

91

2,544
263

235

270

6,419

5,652

5,881

5,049

5,305

41
1,388

98
1,278
213
924

102
1,113
338
946

2007

2008

4,337

4,617

2
1,294
198
1,241

10
1,176
196
1,165

18
1,031
380
1,100

178
1,041

84
1,358
284
1,003

2002

2003

2004

2005

2006

FIELDS CORPORATIONThe Greatest Leisure for All People

297
307

261

4,350

13,721

288
2,427

2,026

2,272

2,669

2,408

2,867

4,137

4,212
120

13,393

4,390

5,204

4,827

138

12,825

1,226

5,204
3,725

13,227

245

230

6,120

2,823
246

6,146

6,421

6,041

123
1,052
299
955

149
1,085
338
895

160
1,067
285
900

272
1,059
409
951

470
1,020

2009

2010

2011

2012

2013

340
1,153

Box-Office of Domestic Movie Theaters

The data is updated every January by “Statistics of Film Industry in Japan: Motion Picture Producers Association of Japanese, Inc.”
Japanese movies

Foreign movies(Unit: 100 millions of yen)

2,207

2,109
1,982

2,029

1,984

2,070

2,060

1,952

1,948

1,942

1,812

950
1,319

1,164

1,079
791

818

2004

2005

2006

1,038

790

887

1,025

863

765

817

1,159

1,173

1,182

2008

2009

2010

946

2007

670

Source: “Fluctuations in Japan’s animation market: Association of Japanese Animation" and Estimation by Fields“Statistics of Film Industry in Japan: Motion Picture Producers Association of Japanese, Inc.”

1,282
995

2011

Copyright 2015

2012

FIELDS CORPORATION

1,176

1,207

2013

2014

All rights reserved.

42

FIELDS CORPORATIONThe Greatest Leisure for All People

Market Scale of Broadcasting Industry

The data is updated on September and May of each year
by “Status of Earnings and Expenses of Private Broadcasting Organizations: Ministry of Internal Affairs and Communication,” “Japan Broadcasting Corporation.”NHK(=Japan Broadcasting Corporation)
Satellite broadcasters

3,330
2,995

40,97540,03740,422

3,533

3,850

4,050

4,746

3,158

3,414

3,525

3,737

39,58038,356

Terrestrial broadcasters
Cable broadcasters

39,794(Unit: 100 millions of yen)

38,95738,56938,69539,081

38,502

5,134

5,437

5,177

4,930

5,030

4,975

3,887

4,185

4,490

4,509

4,491

3,660

22,57422,65522,501

22,86923,21523,374

38,128

4,667
3,905

25,22926,153

6,802

6,736

6,635

6,756

6,644

6,729

6,533

6,680

6,401

6,387

6,345

6,493

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

26,138FIELDS CORPORATIONThe Greatest Leisure for All People

26,091

25,84824,493Market Scale of Mobile Business
The data is updated every July by “Mobile Content Forum.”

Mobile content market

Mobile commerce market(Unit: 100 millions of yen)

39,04630,142
24,48023,507
19061
13,524

15,20614,997

11,601
9,307
7,224
3,842
1,709
2,133
2003

5,196
4,074

5,641

7,329

8,689

9,681

19,35916,55010,085

11,716

14,566
6,465

2,603

4,835

5,525

8,510

3,666

4,272

7,345

3,150

2004

2005

2006

2007

2008

2009

2010

2011

2012

2,593

Sources: “Status of Earnings and Expenses of Private Broadcasting Organizations: Ministry of Internal Affairs and Communications,Japan Broadcasting Corporation”“Results of Survey on Industry Structure of Mobile Content: Ministry of Internal Affairs”

Copyright 2015

FIELDS CORPORATION

10,7832013

2014

All rights reserved.

43

FIELDS CORPORATIONThe Greatest Leisure for All People

8. Corporate Information etc.
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

44

FIELDS CORPORATIONThe Greatest Leisure for All People

Corporate Profile(As of September 30, 2015)

Company name
Establishment
Address of thehead office
Common stock
Stockinformation

FIELDS CORPORATION
http://www.fields.biz/
June 1988(Started business as Toyo Shoji Co., Ltd. in 1983)
Shibuya Garden Tower,
16-17 Nampeidai-cho, Shibuya-ku, Tokyo
150-0036, Japan
¥7,948 million
Total number of shares issued and outstanding:
34,700,000(Treasury stock: 1,516,200)

Securities
exchange

The first section of the Tokyo Stock Exchange
Code: 2767

Number of
employees

1,868 (Consolidated), 878 (Non-Consolidated)

Main businessactivities

Content-related businesses
Planning, development and sales ofpachinko/pachislot machines

Consolidated
Subsidiaries

・Lucent Pictures Entertainment, Inc.
・Digital Frontier Inc.
・Tsuburaya Productions Co., Ltd.
・BOOOM Corporation
・K.K. CROSSALPHA
and others total 16 companies

Equity method
companies

・HERO’S INC.
・Kadokawa Haruki Corporationand others total 9 companies

Regional
OfficesandBranchOffices<Regional Offices>
Hokkaido-Tohoku, North Kanto, Tokyo,
Nagoya, Osaka, Chugoku-Shikoku, Kyushu<Branch Offices>
Sapporo, Sendai, Aomori, Takasaki, Niigata,
Koriyama, Tokyo, West Tokyo, Chiba, Saitama,
Yokohama, Tsukuba, Nagoya, Mie, Shizuoka, Osaka,
Kyoto, Kobe, Kanazawa, Hiroshima, Yamaguchi,
Matsuyama, Fukuoka, Saga, Kumamoto, Kagoshima

Kyushu4 Branch Offices
Chugoku-Shikoku
3 Branch Offices

North Kanto
3 Branch Offices

Tokyo 6 Branch Offices
Nagoya 4 Branch Offices

Osaka 3
Branch Offices

FIELDS CORPORATIONThe Greatest Leisure for All People

Stock Information
Shareholders

Hidetoshi Yamamoto
SANKYO CO., LTD.
Takashi Yamamoto
Mint Co.
Treasury StockNORTHERN TRUST CO. (AVFC) RE
NVI01
GOLDMAN, SACHS & CO. REG(As of September 30, 2015)
Number ofshares held

Percentage
of outstanding
shares held

8,675,000

25.00%

5,205,000

15.00%

3,612,800

10.41%

1,600,000

4.61%

1,516,200

4.37%

1,407,800

4.06%

1,043,000

3.01%

STATE STREET BANK AND TRUSTCOMPANY 505103

568,500

1.64%

STATE STREET BANK AND TRUSTCOMPANY 505019

497,900

1.43%

NORTHERN TRUST CO. (AVFC) RE
15PCT TREATY ACCOUNT

464,600

1.34%

Source: Fields

Hokkaido-Tohoku
3 Branch Offices【By type of shareholder】

Financial institutions
4.53%
Securities companies
0.82%

Treasury stock
4.37%

Other Japanesecompanies
20.03%

Foreign companies
and others
21.04%

Individuals and others
49.21%

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

45

FIELDS CORPORATIONThe Greatest Leisure for All People

Organization(As of October 1, 2015)

General Meeting of
Shareholders
Board of Directors

Board of Statutory Auditors

Chairman and CEO
President and COO
Management Board Members
Internal Audit Office
Executive Assistant Office
Legal Office
Corporate Communications Office
Research and Development OfficeMedia Relations Business
Division

Media Relations Department
Sales Promoting Department

Cross Media Business
Management Division

Intellectual Property
Marketing Unit
Contents Production Unit
Imaging Production Unit

FIELDS CORPORATIONThe Greatest Leisure for All People

Consumer Service Unit
Pachinko/Pachislot Business
Management Division

Products Division

Pachinko/Pachislot Products
Department

Sales Division

Business Innovation Office
Sales Strategy Department
Branch Administration
Department
Hokkaido-Tohoku Regional
OfficeNorth Kanto Regional Office
Tokyo Regional Office
Nagoya Regional OfficeOsaka Regional Office
Chugoku-Shikoku Regional
OfficeKyushu Regional OfficePlanning and Administration
Division

Accounting and Finance
Department
Group Planning and
Administration Department

Corporate Division

General Affairs Department
Operational System Department

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

46

FIELDS CORPORATIONThe Greatest Leisure for All People

Our Tracks

From 1988
Seeking to Create New
Entertainment That
Enriches People’s Lives

1988

Toyo Shoji Co., Ltd. established in Nagoya to sell pachinko/pachislot machines

1992

Leisure Nippon News Company acquired; Formulation of a vision for the pachinko industry began
Cutting-edge information service launched
1992“Hall TV,” a pachinko hall management support system, launched

1994“Pachinko Information Station,” a direct-to-hall communications satellite broadcast for the pachinko industry, launched

Regional and branch offices throughout Japan were expanded to establish our foundation as a distributor

From 1998
Focusing on Developing MachinesThat Provide Greater Entertainment
Value

1999

ISO 9002 certification (Sales Division) obtained to provide superior operational quality to customers

2001

Company name changed from Toyo Shoji Co., Ltd. to Fields Corporation
Alliance with leading manufacturers formed to develop pachinko/pachislot machines utilizing IP
2001

Alliance with Sammy Corporation formed; Exclusive sales of RODEO brand machines began

2003

Alliance with SANKYO CO., LTD. formed; Exclusive sales of Bisty brand machines began

2008

Alliance with KYORAKU SANGYO formed; Exclusive sales of OK!! brand began

2010

Alliance with Enterrise Co., Ltd. (subsidiary of CAPCOM CO., LTD.) formed; Exclusive sales of Enterrise brand began

2011

Alliance with Universal Entertainment Corporation formed

2014

Alliance with NANASHOW Corporation formed

2004 Launched CR Neon
Genesis Evangelion
pachinko machine

Alliance with D-light Co., Ltd. formed
2015

K.K. Aristocrat Technologies (currently K.K. CROSSALPHA ) made a subsidiary
K.K. Spiky made a subsidiary (wholly-owned subsidiary of K.K. Aristocrat Technologies currently knows as K.K.
CROSSALPHA )Sports entertainment field entered to acquire IP rights

FIELDS CORPORATIONThe Greatest Leisure for All People

From 2003
Toward the Multifaceted Development of IP

2003

2001

Professional Management Co., Ltd. launched; Entertainment production began

2001

Total Workout Corporation established to provide high-quality sports gyms

2005

3 sports-related subsidiaries merged and renamed Japan Sports Marketing Inc. (JSM Inc.)

2007

EXPRESS Inc. made a subsidiary

2011

Total Workout premium management Inc. established

2012

Absorption of JSM Inc.’s fitness club business considering future growth and synergistic effects

2013

Absorption-type merger of EXPRESS Inc. aiming at improving management efficiency

Shares listed on the JASDAQ market; New IP core business model announced
The video game field entered as part of multifaceted IP development

2005

2004

Pachinko/pachislot machine simulator software launched, following investment in D3 Publisher Inc.

2009

D3PUBLISHER INC. shares sold to NAMCO BANDAI Games Inc.;
Relationship with NAMCO BANDAI Games strengthened

The movie field entered to acquire IP and promote multifaceted IP development
2005
2008

2006

2007

The cabled and mobile online services field entered for the acquisition, creation and multifaceted development of IP
2006

The mobile site “Fields Mobile” developed, following investment in FutureScope Corporation

2010

IP Bros. Incorporated jointly established with NHN Japan Corporation;
Pachinko/pachislot-related site “Nanapachi” developed

The animation field entered to acquire and cultivate IP
2007

Source: Fields

Planning and production of many movies for the theater began,following investment in Kadokawa Haruki Corporation
Promotion of trend-setting cinema complexes for independent films began,following investment in SPO Entertainment Inc. (management company of movie theaters)

Operations at Lucent Pictures Entertainment, Inc. began;
Feature-length animation film trilogy “BERSERK” planned and produced© GAINAX/ProjectEva･テレビ東京© 三浦建太郎（スタジオ我画）・⽩泉社／BERSERK FILM PARTNERS

Copyright 2015

FIELDS CORPORATION

2012 Planned and produced featurelength animation trilogy BERSERKTHE GOLDEN AGE ARC

All rights reserved.

47

FIELDS CORPORATIONThe Greatest Leisure for All People

From 2008
Toward cultivation and commercialization of IP

2008

The video development field entered to enhance the entertainment offered by pachinko/pachislot
2008

Shinnichi Technology Co., Ltd. established2009

F Corporation (currently BOOOM Corporation) established

2011

MICROCABIN CORP. made a subsidiary

2011

NEX ENTERTAINMENT CO., LTD. made a subsidiary2013

F Corporation (currently XAAX Inc.) established

The digital comics fields entered as part of multifaceted IP development efforts

2010

2008

Digital comics distribution began, following investment in Bbmf Magazine, inc.

2012

Sold shares in Bbmf Magazine, inc.

2010 Made Tsuburaya
Productions Co., Ltd.
a subsidiary

The comics field entered to create IP
2010

Publishing company HERO’S INC. jointly established with Shogakukan Creative INC.

2011

Publishing of “HERO’S” Monthly magazine began

2012

Published “HERO’S Comics”
2011 Launched
HERO’S

Toward holding/cultivating IP
2010

Tsuburaya Productions Co., Ltd., owner of the “Ultraman” series and other high-quality IP, made a subsidiary

The movie production field entered to acquire and cultivate IP
2010

2012

Digital Frontier Inc. made a subsidiary; Provision of high-quality video technology began

2011

Digital Frontier (Taiwan) made a subsidiary to expand the film production line overseas

2011

Fly Studio SDN. BHD. (Malaysia) made a subsidiary to expand the film production line overseas

Announced “Developing Business Model” based on characters and other IP with the aim of maximizing IP value

FIELDS CORPORATIONThe Greatest Leisure for All People

Group systems set up and network with external partners strengthened to raise IP value
2012

Collaboration with SOTSU CO., LTD. and Toho Co., Ltd. to begin cross-media development of “MAJESTIC PRINCE”

2014“APPLESEED ALPHA” produced with US-based Sony Pictures Entertainment Released in North America and Japan2014

Alliance with Level-5 Inc. and RPG “USHIRO” novelized jointly with KADOKAWA CORPORATION

2014

Alliance with DLE Inc. and a project launched for cross-media development of “SWORDGAI,” which runs in the“HERO’S” Monthly
Developing the new conceptual licensed brand “A MAN of ULTRA”

2015

2015

Source: Fields

Market changed to first section of the Tokyo Stock Exchange© ヒーローズ©TSUBURAYA PROD.

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

48

FIELDS CORPORATIONThe Greatest Leisure for All People

Organization Chart

Group Structure that Promotes a Circulation Business Model Centered on IP
As a medium- to long-term strategy, the Fields Group is moving forward with a circulation business modelthat promotes cross-media rollouts of IP, starting with characters.
By maximizing the value of the IP that the Group acquires, owns, and creates, we aim for sustainablegrowth. Accordingly, we have in place a Group structure of companies that excel in creativity andcompanies that possess cutting-edge technologies in each field of the entertainment industry. In addition,
we are leveraging our network of external partners to its fullest extent and, guided by these partnerships, arepromoting the cultivating and commercialization of IP.

Partner companies

HERO’S INC.
Planning, management, and production of comics and character
content

Lucent Pictures Entertainment, Inc.
Planning, development, creation, and production ofanimation content, etc.
Digital Frontier Inc.
Planning and creation of computer graphics (CG), etc.

The Group

Fields Jr. Corporation
Maintenance of pachinko and pachislot machines, etc.
Shinnichi Technology Co., Ltd.
Development of pachinko and pachislot machines
BOOOM Corporation
Planningand developmentof pachinko and pachislot
FIELDSCORPORATION
machines
The Greatest Leisure for All People
SOUGOU MEDIA INC.
Advertising agency work, etc.
MICROCABIN CORP.
Planning and development of software for commercial
equipment
Mizuho Corp.
Development and manufacturing ofpachinko/pachislot machine
NANASHOW CORPORATION
Development and manufacturing ofpachinko/pachislot machine
K.K. CROSSALPHA
Development and manufacturing of pachislot machine
K.K. Spiky
Development and manufacturing of pachislot machine

Tsuburaya Productions Co., Ltd.
Planning, creation, and sales of movies/TV shows;development of character licensing business; musicbusiness; and event businessTotal Workout premium management Inc.
Management of sports gyms

Source: Fields

ComicsPachinkoandPachislot

Animations

The Group’s
mega IP cultivating
systemConsumer
Products

Movies/TV

SPO Entertainment Inc.
Planning, creation, and distribution ofmovies, etc.

Interactive
Media

FutureScope Corp.
Provision of distribution services for various types of
online content and information and mail order services
NEX ENTERTAINMENT CO., LTD.
Planning, creation, development, and sales of software,etc.

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

49

FIELDS CORPORATIONThe Greatest Leisure for All People

Main Group Companies(As of September 30, 2015)
Holdingratio
of voting rights

Paid-in
capital(Million yen)

Address□ HERO’S INC.

49.0

10

○ Lucent Pictures
Entertainment, Inc.

100.0

○ Digital Frontier Inc.

Business activities

Investment
date

Shibuya-ku,
Tokyo

Comic magazine and character contents
planning, operation and production

Apr. 201020

Shibuya-ku,
Tokyo

Planning, production and producing ofanimations

Oct. 2007

86.9

31

Shibuya-ku,
Tokyo

CG planning and production, etc.

Apr. 2010□ SPO Entertainment Inc.

31.8

371

Minato-ku,
TokyoMovie planning, production anddistribution, etc.

Mar. 2008○ FutureScope Corp.

94.4

60

Meguro-ku,
Tokyo

Mobile contents service provider and mailorder

Oct. 2006○ NEX ENTERTAINMENT
CO., LTD.

69.8

92

Meguro-ku,
TokyoComputer software planning, production,and sales, etc.

Nov. 2011○ Tsuburaya Productions
Co., Ltd.

51.0

310

Shibuya-ku,
Tokyo

Movie/TV planning and production
Character goods planning, production and
sales

Apr. 2010○ Total Workout
premium management Inc.

95.0

5

Shibuya-ku,
Tokyo

Running fitness gym

May 2011○ Fields Jr. Corporation

100.0

10

Shibuya-ku,
TokyoPachinko/pachislot machine maintenance,
etc.

Mar. 2002○ Shinnichi Technology
Co., Ltd.

100.0

50

Shibuya-ku,
Tokyo

Development of pachinko/pachislot
machineJan. 2008○ BOOOM Corporation

51.0

10

Shibuya-ku,
TokyoPachinko/pachislot machine planning anddevelopment

May 2009□SOUGOU MEDIA INC.

35.0

10

Shibuya-ku,
Tokyo

Advertising agency work, etc.

Mar. 2010○ MICROCABIN CORP.

100.0

10

Yokkaichi-shi,
MiePlanning and development of software forcommercial-use machineJan. 2011□ Mizuho Corp.

49.7

10

Koto-ku,Tokyo

Development and manufacturing ofpachinko/pachislot machine

Feb. 2012□ NANASHOW CORPORATION

38.9

40

Shibuya-ku,
Tokyo

Development and manufacturing ofpachinko/pachislot machineJan. 2014○ K.K. CROSSALPHA

100.0

10

Shibuya-ku,
Tokyo

Development and manufacturing ofpachislot machine

May 2015○ K.K. Spiky

100.0

100

Shibuya-ku,
Tokyo

Development and manufacturing ofpachislot machine

May 2015

Company name

ComicsAnimation

Movies/TV
MerchandisingInteractive
Media

Consumer
Products

FIELDS CORPORATIONThe Greatest Leisure for All People

Pachinko/
Pachislot*○Consolidated subsidiary □Subsidiaries and affiliates accounted for using the equity method
Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

50

FIELDS CORPORATIONThe Greatest Leisure for All People

Corporate Governance System

Basic Approach to Corporate Governance
FIELDS CORPORATION has identified its corporate philosophy as providing “The Greatest Leisure for All People,” and has
established a basic management policy of continuously enhancing corporate value. To realize this basic policy, enabling
corporate governance system functions is considered to be one of our key management issues. We enhance our corporate
governance system by advancing reforms in our management structures and institutions specifically within the framework of theBoard of Directors, the Board of Statutory Auditors, the Independent Auditors and the Board of Corporate Officers.

General Meeting of Shareholders
Nomination and removal

Nomination and removal

Nomination and removal

ReportBoard of Directors

Independent Auditors
ReportReportBoard of Statutory Auditors

Nomination and removal

Chairman and CEO/President and COO

Cooperation

Audit
Nomination/Rejection of nomination/
Decision of removal/
Confirmation of accounting audit/
Verification of independence

Cooperation
ReportInternal Audit Office

Board of Corporate Officers

Cooperation

Internal audit

Accounting audit

Business Operating Divisions

FIELDS CORPORATIONThe Greatest Leisure for All People

Profit Return Policy

Basic policy: Profit-based dividend/Consolidated payout ratio standard: Higher than 20% (Focus on stability)(Unit: Millions of yen)
3. 2007

3. 2008

3. 2009

3. 2010

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015

3. 2016 E

Net income attributable toowners of parent

3,710

5,296

(1,481)

3,289

7,520

5,991

4,720

5,370

3,018

3,500

Total dividend
Payout ratio (%)

1,388
37.4

1,561
29.5

1,534
-

1,503
45.9

1,660
22.1

1,659
27.7

1,659
35.1

1,659
30.9

1,991
66.0

1,659
47.4

347,000

347,000

347,000

347,000

347,000

347,000

34,700,000

34,700,000

34,700,000

34,700,000

347,000

347,000

347,000

336,357

332,115332,115331,838

33,183,800

33,183,800

33,183,800

347,000

347,000

336,357

332,115332,115331,838

33,183,800

33,183,800

33,183,800

33,183,800

Total number ofoutstanding common stock

As of 1st Half
(excluding treasury stock)

As of Full-Year(excluding treasury stock)

Annualdividend
Dividend per one unit (Yen)Annualdividend

Annualdividend

Annualdividend

Annualdividend

Annualdividend

50 yen50 yen50 yen50 yen60 yenCommemorative
Dividend 10 yen(Forecast)
Annualdividend

Annualdividend

Annualdividend

Annualdividend

45 yen45 yen45 yenInterimdividend
20 yenInterimdividend
20 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yen40 yenCommemorative
Dividend 5yenInterimdividend
20 yenInterimdividend
20 yenYear-end
dividend
20 yenYear-end
dividend
20 yen50 yen** Interim dividends have increased as of November 4, 2010.
* A split of common shares was effected at a ratio of 1:100 with a record date of September 30, 2012, and all amounts are indicated taking the share split into account retroactively.

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

51

FIELDS CORPORATIONThe Greatest Leisure for All People

CSR Activities

Fields’ CSR
We offer products and services to fill people’s leisure time, which is expected to increase in the future in the maturesociety we live in. We are confident that we can enrich people’s lives and lifestyles by enriching this leisure time, andthat continuing these efforts will lead to the happiness of the greater society.
In other words, our activities based on our corporate philosophy fulfill our social

responsibilities, and acting in line with this concept is our responsibility to everyone who enjoys the Group’s
products and services, shareholders providing capital and all of our stakeholders.

CSR Promotion System

Group
Board of Directors

Business operating
divisions•Establish company-wide CSR policy•Establish Corporate Code of Conduct•Oversee and monitor conditions of
CSR activities

Board of Directors
Collaborations

President and COO

President and COO

Executive in Chargeof CSR

Manager responsible for
CSR

CSR Administration

Staff Divisions

Leader in Charge of
CSR

FIELDS CORPORATIONThe Greatest Leisure for All People

Tsuburaya Productions Co., Ltd. and other sponsoring corporate group companies establishedULTRAMAN FOUNDATION immediately after the Great East Japan Earthquake in March 2011 to support theregions affected by the earthquake.
This Foundation provides psychological and material support to children who are the hope for the future anddeploys the permanent support activities for their future.
Overview of ULTRAMAN FOUNDATIONNameULTRAMAN FOUNDATION

Representative

Hidetoshi Yamamoto(Tsuburaya Productions Co., Ltd. Chairman & CEO)Establishment

March 2011

Organizer

Tsuburaya Productions Co., Ltd.

URL

http://www.ultraman-kikin.jp/

Statement

Ultraman Foundation is a foundation that acknowledges children are the hope for the future, andwill provide everlasting support in all kinds of ways for the welfare and well being of allchildren.
It is our mission to bring back the smiles to the faces of each child as soon as possible, and wepray from our heart that the children will move on to their brighter future.

SloganA Foundation to support the present and future of the children

Source: Fields©TSUBURAYA PROD.

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

52

FIELDS CORPORATION
Initiatives
TheMainGreatest
Leisure for All People
Topics 1

Description

Ongoing implementation of power-saving measures

The Company will continue to comply withpower-saving measures in summer 2015, as in 2014.
Measures related to air conditioning equipment:
・ Reduction in hours of operation and thorough management of air
conditioner temperatures
・ Use of lighting reduced and light bulbs changed to LED light bulbs
・ Energy-saving multi-function machines adopted

Topics 4

ISO 27001: 2005

July 2014 Certification renewed

ISO 9001: 2008

June 2014 Certification renewed

Topics 2

Charity golf tournament support
Contribution of part of revenue

Date

May 17-18, 2014

Activities

Proceeds from entree fee, charity auction, sale of tickets to thevenue were donated from 2009

Donations

Donated to regions affected by the Great East Japan Earthquake forreconstruction support

Topics 3

Active participation in volunteer activities

Upgrading of information security management system
Continuous improvement of quality management

Details

Measures related to office equipment:
・ Introduction of power-saving office equipment, reductions instandby power use of computers and other equipment

Measures in compliance with “Cool Biz” program

Renewed ISO 27001, ISO 9001

Information security management and quality management

Topics 5

Introduction of the Eco-Car

Environmental awareness and introduction of eco-cars
Number ofvehiclesintroduced

286 (72.4% of all vehicles)

Target for
introduction

Sales cars (excluding vehicles with four-wheel drive used in cold regions)

EffectReduction in CO2 by 538 t a year
(Equivalent to CO2 absorption of 38,000 cedar trees)

Topics 6

Establishment of Okinawa working center
Promotion of employment of disabled people

Employs people with disabilities in Okinawa to promote the employment
for people with disabilities
Fulfills the social responsibility through offering employment
opportunities and a comfortable working place to people with disabilities

Activities

Eco-activities through joining Cleanup Campaign
Mar. 2011-

Held a Cleanup of Nampeidai-cho in Shibuya, Tokyo (around theHead Office; ongoing on a monthly basis)

Establishment
April 1, 2010 (Opening ceremony: April 5, 2010)
Date

Jun. 2013-

Collected plastic bottle caps and used stamps

Business
Activities

Apr. 2014

Joined “Cleanup Campaign Kugenuma Beach” organized by generalincorporated association JEAN

Apr. 2014

Joined the Shibuya Ward Cleanup Day (Shibuya Day, April 28),
sponsored by Shibuya ward in Tokyo

Sep. 2014

Joined “Cleanup Campaign Kugenuma Beach” organized by generalincorporated association JEAN

Joined “Shibuya town cleanup regulation enlightening campaign Oct.
FIELDS CORPORATION
Oct. Greatest
2014
7,” sponsoredby Shibuya ward in Tokyo, and held a cleanup in front
The
Leisurefor All Peopleof the station

Business of data imputing, etc.
Introduction of AED*(*Automatic External Defibrillator)
Installed a number of AEDs at visible places in the officebuilding such as near entrances to allow use by visitors andneighborhood residents, as well as by employees. Employees took
instruction course of AED.

Topics 7
Activities

Date

From January 7, 2011

Installation
Site

Head office, 7 regional offices, 26 branches
Okinawa working center and Total Workout (gym): a total of about 53
placesActivities
2011

Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Ishinomaki, Minamisanriku, Kesennuma, Higashimatsushima, Onagawa
Fukushima prefecture: Sukagawa, Koriyama, Iwaki, Fukushima
Iwate prefecture: Miyako, Otsuchi
Chiba prefecture: Asahi
Gifts of donations and other30 million yen to Miyagi prefecture
20 million yen to Fukushima prefecture
20 million yen and a microbus to Iwate prefectural office2012

Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Ishinomaki, Onagawa
Fukushima prefecture: Koriyama, Sukagawa

2013

Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Higashimatsushima
Fukushima prefecture: Tomioka
Gifts of donations and other25 million yen and a microbus each donated to Iwate, Miyagi and Fukushima prefectures“HERO CARAVAN: For the Lights of Children in 78 Places in Tohoku”
For the period from March 2013 to the end of March 2014, the HERO CARAVAN visited 79 nursery schools andkindergartens and touched the lives of over 7,200 children.

2014

Held the Genki Festival 2014, a charity event supporting reconstruction following the Great East Japan Earthquake, incollaboration with Antonio Inoki; ULTRAMAN FOUNDATION plans to hold Ultraman Hero shows at 8 halls in Tohoku.

2015

Expanding scope of activities for children needing support throughout Japan, including regions affected by the earthquake.
We redesigned donation collection boxes to expand the scope of our aid
and created five types of donation collection boxes with a monster motif.
“Tohoku Caravan 2015” was held on Sep. 21-24, visiting orphanages, children’s hospitals and kindergartens in Iwate
Prefecture and Miyagi Prefecture. We also participated in the summer camp for the junior high school girls’ volleyballcompetition “Ultra League” (6 schools from regions affected by the Great East Japan Earthquake participated), held during
this same period. All together, about 800 people had the chance to interact with Ultra heroes.

Source: Fields©TSUBURAYA PROD.

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

53

FIELDS CORPORATIONThe Greatest Leisure for All People

9. Changes in Business Results etc.
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

54

Change in Quarterly P/L Statement (Table)

FIELDS CORPORATIONThe Greatest Leisure for All People【 Consolidated 】
3. 2014
Net sales
Gross profit(Unit: Millions of yen)
3. 2016

3. 2015

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

5,748

30,637

17,81960,700 114,904

7,459

12,882

8,976

70,23799,554

17,14033,115Full-Year

Full-Year

Q3

Q4

Full-Year

Full-Year

2,027

11,621

5,709

14,45533,812

2,790

4,130

3,593

17,95528,468

4,950

8,898

SG & A
expenses

5,856

5,615

5,849

6,700

24,020

5,300

5,698

6,115

6,611

23,724

5,956

6,008

Operatingincome(3,829)

6,005

(140)

7,755

9,791

(2,509)(1,568)(2,522)

11,342

4,743(1,005)2,889(3,759)

5,903

(78)

7,699

9,765

(2,254)(1,818)(1,561)

11,124

5,491

(864)

2,794

(2,290)

3,724

(207)

4,143

5,370

(1,502)(1,007)

(706)

6,233

3,018

(867)

1,573

Pachinkomachines

12,842

97,43428,72823,875

162,879

38,54035,37044,224

184,272

302,406

15,68449,270Pachislot
machines

5,660

55,96931,003

137,471

230,103

5,657

22,552

7,172

61,904

97,28528,72540,852

Total(machines)

18,502

153,40359,731

161,346

392,982

44,19757,922

51,396

246,176

399,691

44,40990,122

Q1

Q2

Q3

Q4

Full-Year

Q1

Q2

Q3

Q4

Full-Year

Q1

Q2

Q3

Q4

21,344

21,66828,421

32,160 103,593

17,635

15,717

9,709

49,134

21,145

7,973

18,62760,396 108,141

7,663

11,328

7,292

8,846

35,129

5,076

6,907

4,343

15,004

31,330

5,566

3,258

6,239

18,21633,279

5,314

4,495

5,775

6,409

21,993

5,302

5,099

5,903

6,499

22,803

5,282

5,402

5,535

6,745

22,9642,437

13,136

(225)

1,807

(1,560)

8,505

8,527

283

(2,142)703

11,470

10,3142,201

13,684

(266)

1,979

(1,607)

8,555

8,661

574

(2,312)763

11,243

10,268

Ordinary
incomeNet income
attributable toowners of parent

3. 2011Net sales
Gross profit
SG & A
expenses

Operating
2,348
6,834
1,517
incomeFIELDS CORPORATION
Ordinary
2,518
The Greatest Leisure
for All6,985
People 1,980
incomeNet income

3. 2012

3. 2013
92,195

1,477

3,951

1,043

1,049

7,520

(284)

2,712

(1,296)

4,859

5,991

342

(1,322)

303

5,397

4,720

Pachinkomachines

64,892

161,728

15,07320,921

262,614

7,107

82,15736,201

107,758

233,223

20,92825,89531,824

21,34699,993

Pachislot
machines

40,64625,862

71,40479,747

217,659

36,25025,74011,499105,678

179,167

43,862

10,41837,887

135,950

228,117

Total(machines)

105,538

187,590

86,477

100,668

480,273

43,357

107,897

47,700213,436

412,390

64,79036,31369,711

157,296

328,110attributable toowners of parent* Q2-Q4 figures are calculated on this sheet above.

【 Non-Consolidated 】(Unit: Millions of yen)

3. 2010

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015

Full-Year

Full-Year

Full-Year

Full-Year

Full-Year

Full-Year61,357

90,97180,39497,301

103,572

87,221Gross profit

24,49330,19727,03629,34130,592

24,976

SG & A expenses

15,875

17,277

18,834

19,31721,065

21,146

Operating income

8,618

12,9208,202

10,023

9,527

3,829

Ordinary income

8,830

13,451

8,496

10,219

9,246

4,431

Net income

4,538

6,826

4,905

6,083

4,582

1,855

Net sales

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

55

FIELDS CORPORATIONThe Greatest Leisure for All People

Change in Financial Results (Graph) (Consolidated)

Net sales
120,000■H1

Operating income
114,904

108,141

103,593
92,195100,000

16,00099,55412,00080,00050,25543,01233,35240,00013,136
9,182

10,314
8,527

29,11836,3850
3. 2012

3. 2013

3. 2014

3. 2015(4,077)(8,000)3. 2016

3. 2011

Ordinary income
16,0003. 2012

3. 2013

3. 2014

3. 2015

3. 2016

Net income attributable to owners of parent
8,000

13,684

7,520
5,991

12,0001,884(1,859)(4,000)3. 2011

2,176

1,582

0

20,00010,268

9,503

5,428

9,765

8,661

8,000

5,370
3,018

2,428
1,434

2,144

1,713

4,720

4,000

5,491

4,000

706

1,930
0

0

(980)

(1,738)(4,000)(4,072)(2,509)(4,000)(8,000)3. 2011

3. 2012

3. 2013

FIELDS CORPORATIONThe Greatest Leisure for All People

3. 2014

3. 2015

3. 2011

3. 2016

3. 2012

3. 2013

3. 2014

Tangible fixed assets
Electronically recorded monetary claims-operating

3. 2016(Unit: Millions of yen)

Change in liabilities/net assets

Investments and other assets

3. 2015

Change in Assets/Liabilities, Net Assets (Graph) (Consolidated)

Change in assets
(2)
(4)
(6)

Intangible fixed assets(1) Net assets(3) Other current liabilities(5) Notes and accounts payable—trade

Other current assets
Notes and accounts receivable—trade

Cash and cash deposits

120,000(2) Other fixed liabilities(4) Interest-bearing liabilities

120,000

106,628
100,000

93,601

110,316
104,869
15,823100,000

91,272

23,31478,971

18,344
27,846

34,402

29,155

10,391 (6)27,94810,065
7,230

12,242 (4)12,104

12,197

12,061 (3)5,070

10,980

4,365

4,490

4,299

4,372

22,839 (1)7,378
11,151
4,540

60,000

(5)

9,304

8,183

15,437

18,226

21,477

22,614

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015

36,604

33,105

1,052

743
7,933

13,286 (5)29,100

1,834

1,660
7,604

8,779

3,682

9,818
4,055

91,272

4,064

6,778 (4)

7,867

4,336

4,288

6,677 (3)4,750

58,75360,24659,781 (1)3. 2014

3. 2015(2)

3,397
40,000(2)
20,00012,76078,971
17,9391,591

40,00010,08980,00045,88842,01760,000104,869

33,850(7)

15,873110,316

106,628
93,601

29,58320,000

9,791

4,743

4,000

20,34180,000(Unit: Millions of yen)

8,000

60,000

(1)
(3)
(5)
(7)

■Full-Year

47,021

51,55555,098

3. 2012

3. 201300

Source: Fields

Q2 3. 2016

3. 2011

Copyright 2015

FIELDS CORPORATION

Q2 3. 2016

All rights reserved.

56

Change in Selling, General and Administrative Expenses (Graph) (Consolidated)

FIELDS CORPORATIONThe Greatest Leisure for All People(Unit: Millions of yen)
2011.3
4,006

2012.3
3,644

2013.3
2,964

2014.3
4,305

2015.33,541

2016.3 H1
1,855

Salaries
Provision for accrued bonuses
Provision for accrued bonuses to directors and auditors

5,527
290
220

5,728
246
240

5,569
247
230

5,859
285
230

6,222
306
282

3,183
23
119

Outsourcing expenses
Travel and transport expenses
Depreciation and amortization

1,553
551
1,393

2,373
542
1,431

2,608
507
1,623

2,451
551
1,268

2,394
598
1,474

1,232
271
764

Rent
Provision to allowance for doubtful accounts
Retirement benefit expenses

1,654
76

1,749
(52)
86

2,249
(56)
92

2,062
(3)
6

2,022
3
118

1,031
2
61

Amortization of goodwill
Other
Total SG&A expenses

366
6,357
21,993333
6,483
22,803319
6,612
22,964323
6,683
24,020325
6,439
23,724

165
3,258
11,964Advertising expenditures* “Other” is calculated on this sheet above.
Advertising expenditures

Salaries

Outsourcing expenses

Travel and transport expenses

Depreciation and amortization

Rent

Amortization of goodwill

Other(Millions of yen)

Other
32.1%

25,000Advertising
Expenditures
15.5%

Amortization of
Goodwill 1.4%

Salaries
26.6%

Rent 8.6%

20,000

4,006

15,0005,527

24,02023,724

3,644

2,964

4,305

3,541

5,728

5,569

5,859

6,222

11,9641,855(1)10,000Outsourcing
Expenses
10.3%

Depreciation andamortization 6.4%

22,96422,803

21,993

3,183

5,000
0

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015

H1 3. 2016

Travel and transport expenses 2.3%
FIELDS CORPORATIONThe Greatest Leisure for All People

Change in Free Cash Flow (Graph)(Unit: Millions of yen)

CF from operating activities

CF from investing activities

CF from financing activities

18,00013,57014,0006,000

10,60810,015

10,0009,810

12,052

11,199

10,160

8,461
8,429

8,005
5,332

7,418
3,649

2,000

(2,000)Free CF*16,322(350)(1,011)(1,199)(2,687)(2,580)(2,738)(6,000)

7,307

5,217

8,304
1,415

1,624

1,070

3,400

(1,111)(1,387)(1,241)(2,277)(1,650)(2,565) (1,555)(1,932)(2,625)(3,915)(4,554)(4,356)(4,798)(6,263)(6,204)(2,018)(1,092)(1,200)(8,018)(10,000)(6,297)(1,444)(9,086)(11,111)(14,000)(12,203)(15,383)(18,000)

9. 2009

3. 2010

9. 2010

3. 2011

9. 2011

3. 2012

9. 2012

3. 2013

9. 2013

3. 2014

9. 2014

3. 2015

9. 2015* Free Cash Flow: Cash flow from operating activities and investing activities

Source: Fields

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

57

FIELDS CORPORATIONThe Greatest Leisure for All People

Reference: Notification of Our IR Site

IR materials are available from our IR website. Please visit us and utilize them.
IR Pages (Japanese)

IR Pages (English)

URL : http://www.fields.biz/ir/j/

URL : http://www.fields.biz/ir/e/-Company profile-Data related to financial statements-Financial presentation-IR press releases-Corporate governance/CSR information-Shareholder and share information

IR information is also Available on our mobile site

FIELDS CORPORATIONThe Greatest Leisure for All People[ Nikko IR ] Chosen for the “Best Corporate Website award FY2014”
Ranked No. 1 by industry for the fourth consecutive year

Smart phone[ DAIWA IR ]FY2014Company of Excellence

Mobile phone[ Gomez ]FY2015
Silver Prize

Analysis Tools【 Annual Report (Japanese/English) 】Issued annually since the year ended March 31, 2004
[Shaping the FUTURE]

Latest issue: October 29, 2015
-Changes in IP business-Maximization of IP value-Review of business activities-CSR-Financial section-Corporate data

Source: Fields

The ULTRAMAN Motion Comic can be viewed
from this QR code.

Copyright 2015

FIELDS CORPORATIONAll rights reserved.

58

FIELDS CORPORATIONThe Greatest Leisure for All People

FIELDS CORPORATIONThe Greatest Leisure for All People

Disclaimer
The plans, strategies and estimates of the Company indicated in these documents, other than actual results and facts,
include potential risks and uncertainties and cannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment, market competition andthe products handled by the Company.
Unauthorized copying and replication of the contents of this document, text and images are strictly prohibited.
Copyright 2015

FIELDS CORPORATIONAll rights reserved.

60