52ND JPM POP CREATIVE AWARDS
2023
POP ADVERTISING WORK ENTRY GUIDELINES

The "JPM POP Creative Awards" organized by JPM is the only POP advertising contest in Japan and one of thelargest in the world. It is held annually with the aim of awarding POP advertisements that make consumers'purchasing behavior a richer experience and raising public awareness of promotional marketing. This is a global
standard award oﬃcially licensed for the Shop! OMA Awards program of Shop! Environments Association.
promotional marketing : marketing on all areas to promote consumers' purchasing behavior

Shop! OMA Awards program
Shop! Environments Association (Shop!) shopassociation.org
The global trade association dedicated to enhancing retail environments andexperiences. Shop! focuses on supporting an environment in which all individuals
feel respected and are treated fairly, and diﬀerent viewpoints, opinions, thoughts
and ideas are encouraged and embraced. In October 2015, the Association for
Retail Environments (A.R.E.) merged with the POPAI Association (POPAI) to
become Shop! Environments Association (Headquarters: USA) .
Shop! OMA Awards
OMA stands for Outstanding Merchandising Achievement. The Shop! OMA
Awards are world-class awards that have recognized the most innovative andeﬀective in-store and POP displays for over 60 years. JPM has been licensed for
the Shop! OMA Awards program since 2019. This will allow JPM POP Creative
Awards Gold award-winning works to enter Shop! Global Awards, alongside Goldaward-winning works from Shop! OMA Awards and Shop! aﬃliates own industry
awards around the world.

The Shop! OMA Trophy is a modern,global image design that reﬂects Shop!
Association's brand identity and asymbol of the industry's highest honor
in common throughout the world.

POP deﬁned by JPM
The role required of POP is also changing signiﬁcantly in order to respond to the changing purchasing behavior of consumers due to the development and spread of digital technology. As well as the ﬁnal purchasing
promotion in the conventional physical store, store designs and displays for attracting customers to the store,
tools that indirectly lead to purchasing promotion by functioning in the "search" and "sharing/spreading"phases, which are becoming more important due to the spread of SNS, all of them are conceptually deﬁned
as POP.
* Tools and signs that do not indirectly lead to purchases (for example, window displays that produce only a sense of theseason) are not POP.
* Digital content alone to promote "search" and "sharing/spreading" is not POP.
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E N T R Y R E Q UI R E M E N T S
Requirements（1）Entries are limited to JPM members, but overseas companies are welcome even if they are notmembers of JPM.
（2）Works actually used between August 1, 2022 and July 31, 2023 are eligible.

（3）Entries must be made by category; See pages 6, 7 and 8 for details.
（4）Works with a minimum run of 10 or more are accepted. However, for the "Promotion/Space Design"
category and "Minimum Lot" category (newly established), see page 7.

（5）As a general rule, all entries are for individual items (1 piece), except for the "Large Kits" and "Small Kits"
categories. However, the following works will be considered as individual items.
● Unit displays with a minimum quantity to perform their functions.
● For small works that are the same and intended for multiple exhibits at the time of planning, or thosethat have the same shape but diﬀerent colors and diﬀerent displays, about 3 pieces can be enteredand exhibited within a footprint of 300 mm wide x 300 mm deep.
● Small works displayed in the showcase can be entered if an example of deployment or an instruction
manual is attached.
More details will be provided after the ﬁrst judging, so please follow the instructions.
（6）Works that pass the ﬁrst judging will be exhibited at the JPM Show (an exhibition fee for selected works
will be charged).
（7）Basic exhibit unit dimensions are 990 mm wide x 990 mm deep x 2,700 mm high. When using theexhibit table, the table dimensions are 990 mm wide x 990 mm deep x 900 mm high.

EXHIBIT UNIT DIMENSIONSEXHIBIT TABLE DIMENSIONS

2,700 mm high

900 mm high

990 mm deep
990 mm deep

990 mm wide

990 mm wide

* Hight for the exhibit is up to 2,700 mm.
Works higher than 2,700 mm cannot be
exhibited due to venue restrictions.

（8） Additional fees will be charged for those that fall under the following. (For more details, see page 5 (2)for judging and selected exhibit fees)A）Works with the footprint of 1 m or more on each sideB）Works in the "Large Kits" category with Large Kits surcharges

C）Works that exceed the exhibit unit dimensions originally entered if JPM has determined to increase

the allocation of exhibit footprint in consideration of the sizes, shape, or characteristics of the works
as a result of the ﬁrst judging

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EN T R Y P R O C E D U R E
Procedure（1）Online entries with photo data need to be made from the entry-only page; https://show.jpm-net.com/

Please refer to the attached "Online Entry Basic Operation Manual" for details on the input method, etc.

（2）Photo data needs to be in JPEG high-quality compression (RGB) format, equivalent to 1MB (350 to
400dpi, 50 mm x 60 mm) to 3MB (350 to 400dpi, A5 size). Images with a small amount of data, images
created with PowerPoint, or PDF are not accepted.
（3）The photos of the works need to be taken independently with a plain background. You may submit up
to 3 images.
（4）Please take the photos of your works by setting them up in the same way as you will exhibit at JPM
Show.
（5）Work images submitted will appear as they are in both the JPM Show Guidebook and Yearbook. In the
JPM Yearbook, you can have up to 2 images for works that won Gold Award or higher.
（6）The text data entered in the "Objective for the work" of the entry form will appear directly on the
exhibition work card, JPM Yearbook, etc.

Entry Acceptance Period
June 12, Monday, 2023 to July 31, Monday, 2023

Setup and Removal of Exhibits<Show place: Tokyo Metropolitan Industrial Trade Center, Hamamatsucho-kan>
November 27 (Mon): Morning - Venue setup / Afternoon - Delivery and setup of exhibit works
November 28 (Tue): Morning - Delivery and setup of exhibit works continue / Afternoon - Second, third and ﬁnal judging
November 29 (Wed) & 30 (Thu): 10: 00 to 17: 00 - Show open
December 1st (Fri): 10: 00 to 16: 00 - Show open / 16: 30 - Removal of exhibits<Notes>● Exhibit works must be delivered on Monday afternoon, November 27 or Tuesday morning, November
28, and the removal of the exhibits is in the evening of December 1, Friday.
● Working hours for the setup and removal of the exhibits must be strictly managed following theguidelines provided by JPM.

● More details for the work exhibits will be announced in late September along with the results of theﬁrst judging.

Co-Entries（1）Co-entry of two or more companies is accepted. In this case, you need to make one compony as theentry company and the other/others as the co-entry company/companies. Co-entry companies do notneed to be JPM members.
（2）If you do not enter the co-entry company/companies at the time of co-entry, it will not be recognized asa co-entry and you will not be able to add such co-entry company/companies after winning the award.

（3）Co-entries will be billed collectively to each entry company.

Special Notes（1）For works that are found not meeting the entry requirements, the entries will be eliminated even after
the judging has been completed. Further, even if any of such works happened to be an award winningwork, the runner-up work will not be awarded.

（2）Works with ﬂammability notiﬁcation cannot be exhibited, but the ones without the contents can be
accepted.

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J UD G I N G
Judging Structure●First judging (Winners selection)
A panel of 13 judges from JPM will review all entries by photos and documents and select the winners.

●Second judging (Silver Award winners)
A panel of 25 judges, ﬁrst 13 judges plus 12 judges from JPM will review the actual works and decide theSilver Award winner/winners for each category.

●Third judging (Gold Award winners)
The third judging committee of 9 (see below) will review all Silver Award winners and decide one Gold
Award winner for each category.

●Final judging (Minister of Economy, Trade and Industry Award※ winner)
The third judging committee of 9 will decide one Minister of Economy, Trade and Industry Award winnerfrom all the Gold Award winners.

※Application is in preparation.

●Announcement of winners
All winners will be announced at JPM Show 2022 and will also be published on the JPM website.

Second and Third Judging Criteria（1）The concept is original.
（2）Design and engineering are excellent.

（3）Material selection and manufacturing costs are appropriate.

（4）Suﬃcient consideration is given to distribution and time of use.
（5）Great marketing eﬀect.

* "Sugowaza (Great Performance)", "Promotion/Space Design" and "Minimum Lot" (newly established) categories will be
judged by diﬀerent criteria.

Final Judging Criteria（1）Excellent solution power at the time of purchase.
（2）The concept is original.

（3）The consumer interest perspective is clear.

Third and Final Judging Committee
Chief judge Toshio Yamagata (Professor Emeritus, Tama Art University)
Toshio Yamagata (Professor Emeritus, Tama Art University)
Taketoshi Terai (Professor, Kanazawa College of Art)
Ikue Morishita (Editor in Chief of BRAIN , Sendenkaigi Co., Ltd. )Takeya Kurabayashi (President, Retail Insight Co., Ltd.)
Fumihiro Kousaka (Director, Art and Culture Group, J.F. Oberlin University <Visual Arts>)
Satoshi Nakajima (Executive director, Japan Advertisers Association)
Kazunori Kitajima (Chairman, JPM Show Committee)
Naoto Hayashi (Chairman, JPM Creative Committee)
Hideaki Kubota (JPM Adviser)

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J U D G IN G A N D S E LE C T E D E X H I B I T F E E S* Consumption tax (10%) is included.

Judging Fee (Invoice will be sent after the ﬁrst judging)
JPY4,950 per entry / JPY3,500 per company for co-entry
JPY12,300 per entry for non-members from overseas

Selected Exhibit Fee (Invoice will be sent after the ﬁrst judging)（1）JPY19,300 per exhibit / JPY15,000 per company for co-entry
JPY45,000 per exhibit for non-members from overseas（2）Surcharges for the large footprint and "Large Kits" category (Page 2 ENTRY REQUIREMENTS: For works
that meet the requirement ⑺, the following surcharges A or B will be added to each selected exhibit fee
above)A) Footprint surcharges (All categories except "Large Kits"): JPY6,000 per side for 1m or more,
JPY12,000 per side for 2 m or more, JPY18,000 per side for 3 m or more

depth

Width or depth is 1 m or more: JPY6,000 per side
Width

Width or depth is 2 m or more: JPY12,000 per side
Width or depth is 3 m or more: JPY18,000 per side

<Example> If the exhibit dimensions are 2,500 mm wide x 1,500 mm deep x 1,500 mm high, JPY12,000 for
width 2 m or more and JPY6,000 for depth 1 m or more, in total JPY18,000 will be added.

B) "Large Kits" surcharges: JPY19,300 per exhibit will be added for each additional exhibit unit (990 mm
wide x 990 mm deep x 2,700 mm high or less). You can request for up to 6 units as needed.

EXHIBIT UNIT DIMENSIONS

2,700mm

EXHIBIT UNIT DIMENSIONS
990mm

990mm

990 mm x 990 mm x 2,700 mm: JPY19,300 per unit

<Example> If the exhibit dimensions are 3,600 mm wide x 990 mm deep x 2,700 mm high, it calculates
3,600 mm ÷ 990 mm = 3.6 ≒ 4 (*), for a total of JPY19,300 x 4 units = JPY77,200 will be
added. (* The fraction will be rounded up)

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EN T R Y C A T E G O R Y C LA S S I F I C A T I O N（1） For entries, please read the following notes and enter each appropriate code number from the "ENTRY
CATEGORY CLASSIFICATION and CODE TABLE" on page 8.

① "Pharmaceuticals/Medical Supplies": Includes medicines, thermometers, pesticides, energy drinks, medical
contact lenses and masks② "Toiletries": Includes dental products, soaps, detergents, bath salts, hair coloring and hair care products, hair
restorers, hand creams, and fresheners"Cosmetics" (common from ③ to ⑩): Includes perfumes, eau de colognes, lip balms, facial soaps, cleansers
and enamel colors③ "Cosmetics counter type - Sales & Display A": Unit price less than JPY1,500④ "Cosmetics counter type - Sales & Display B": Unit price JPY1,500 to less than JPY3,000⑤ "Cosmetics counter type - Sales & Display C": Unit price JPY3,000 or more
⑥ "Cosmetics counter type - Announcement & Presentation A": Unit price less than JPY5,000⑦ "Cosmetics counter type - Announcement & Presentation B": Unit price JPY5,000 or more
⑧ "Cosmetics ﬂoor type A": Unit price less than JPY5,000⑨ "Cosmetics ﬂoor type B": Unit price JPY5,000 to less than JPY10,000⑩ "Cosmetics ﬂoor type C": Unit price JPY10,000 or more
⑪ "Audio/AV Equipment/Communication/Oﬃce Equipment/Cameras": Includes TVs, radios, VCRs, recording& storage media, video cameras, digital cameras, smart phones, personal computers, personal computer
peripherals, telephones, and faxes⑫ "Stationery/Fashion Accessories/Glasses/Watches": Includes color contacts⑬ "Household Goods/Home Appliances counter type": Includes household miscellaneous goods, thermos,
washing machines, refrigerators, air conditioners, electric fans, hair dryers and sphygmomanometer, etc.

⑭ "Household Goods/Home Appliances ﬂoor type": Includes household miscellaneous goods, thermos,
washing machines, refrigerators, air conditioners, fans, hair dryers⑮ "Food": Includes confectionery, seasonings, and supplements⑰ "Alcoholic Beverages": Includes beers, non-alcoholic beers, whiskey, wine
⑱ "Tobacco": Includes electronic cigarettes and tobacco-related products⑲ "Transportation/Energy/Sports/Travel": Includes automobiles, car accessories, bicycles, transportation, gas,
electricity, and sports equipment⑳ "Publishing/Entertainment/Finance/Other industries": Includes clothing, pet-related, DIY, housing,
distribution (retail) business, game consoles, toys, etc.

㉑ "Hangers A": Unit price less than JPY1,000 and includes ceiling㉒ "Hangers B: Unit price JPY1,000 or more and Includes ceiling㉓ "Show Cards/Stickers": Includes small items such as bottle toppers and ﬂapping㉔ "Shop Curtains/Banners/Flags/Tapestries/Walls": Including hanging curtains, large banners㉕ "Streamers/Standing Signboards/Inﬂatable/Cutouts": Floor type only
㉖ "Signs": Small items such as signboards in storefronts and stores㉗ "Small Kits": Refers to less than one gondola ﬁxture (up to 1 to 2 shelves) such as partial use of gondola,standard partial kit, counter kit㉘ "Large Kits": Refers to one gondola ﬁxture or more such as end displays and islands㉙ "POP Packages": Applies to packages with sales promotion functions, having a POP feature with someingenuity

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㉚ "Sugowaza" (Great Performance): This category appeals to the originality and ingenuity in terms ofengineering. We welcome works that meet any of the following:●Design, materials, structure, processing, functions, etc. are innovative.
●Above combination breaks the conventional wisdom.
●Special consideration is given to distribution (transportation/stores) and the environment.

㉛ "Global": Applies to works used in overseas markets regardless of the nationality of the advertiser or entry
company.

*Not eligible for Minister of Economy, Trade and Industry Award.

㉜ "Promotion/Space Design": Please submit entries that meet the following criteria.
●Not a permanent facility, but selling products on the spot for a limited time (or adjacent to the sales ﬂoor).
●Pop-up stores are accepted, but exhibition showrooms are not.
●Work that run only one are accepted as long as the execution example is clear.
●Exhibit at JPM Show will be displayed on a B1 panel. Panel must be 728mm x 1,030mm in size, vertical
position, using a poster frame. Please contact JPM for the contents of the panel.
*Not eligible for Minister of Economy, Trade and Industry Award.

㉝ [Newly established category] "Minimum Lot": Please submit entries that meet the following criteria.
●POP ads for 1 to 9 manufactured items.
●POP ads targeting only one store, which were previously unavailable, can be submitted.
●Works of any shape, large or small, are welcome. You can apply for everything from countertop type tolarge displays.
●Works that do not require construction are eligible. Works requiring construction should be submitted inthe "Promotion/Space Design" category.
●In principle, actual works are to be displayed at the JPM Show, but if you cannot bring your own, B1panels
are acceptable.
*Not eligible for Minister of Economy, Trade and Industry Award.
（2）The classiﬁcation policies are as follows:● The categories ① to ⑳ are classiﬁed by industry into counter type and ﬂoor type , and are further
classiﬁed by unit price except for ⑬ and ⑭.

● The categories ㉑ to ㉘ are classiﬁed by form, and ㉑ and ㉒ are further classiﬁed by unit price.
● The categories ㉙, ㉚ and ㉛are "Others". ㉜ and ㉝ are "Special".

● Entries in the categories ㉑, ㉒, ㉗, ㉘, ㉙, ㉚ can also enter into the categories ① to ⑳ by industry.

● The "Kits" categories ㉗ and ㉘ are for works that use multiple sets of displays of diﬀerent types. "Large

Kits" are for gondola with a width of 900 mm or more, such as campaign kits, presentation kits for large
stores, and mass display sales kits. "Small Kits" are for less than gondola with a width of 900 mm.

7When making your online entry, please read pages 6 and 7 carefully and enter
each appropriate code number for your entries.

ENTRY CATEGORY CLASSIFICATION and CODE TABLE
TYPES & UNIT COSTSCOUNTER TYPE

Code numbers by unit price: See page 6 - (1)CATEGORIES

Less than JPY3,000

JPY3,000 or more

13

Less than JPY1,500 JPY1,500 to less than JPY3,000

JPY3,000 or more

23

①Pharmaceuticals/Medical Supplies②Toiletries③Cosmetics counter type Sales & Display A④Cosmetics counter type Sales & Display B⑤Cosmetics counter type Sales & Display C

INDUSTRY BASED⑥Cosmetics counter type Announcement & Presentation A⑦Cosmetics counter type Announcement & Presentation B

11

20

12

21

22

Less than JPY1,500

31

JPY1,500 to less than JPY3,00041

JPY3,000 or more

51

Less than JPY5,000

61

JPY5,000 or more

71

Less than JPY5,000⑧Cosmetics ﬂoor type A81

JPY5,000 to less than JPY10,000

91⑨Cosmetics ﬂoor type B

JPY10,000 or more

⑩Cosmetics ﬂoor type C⑪Audio/AV Equipment/Communication/Oﬃce Equipment/Cameras⑫Stationery/Fashion Accessories/Glasses/Watches⑬Household Goods/Home Appliances
counter type
⑭Household Goods/Home Appliances
ﬂoor type⑮Food⑯Beverages⑰Alcoholic Beverages⑱Tobacco⑲Transportation/Energy/Sports/Travel⑳Publishing/Entertainment/Finance/
Other industries

JPY3,000 or more

Less than JPY5,000

JPY5,000 or more

Less than JPY3,000

JPY3,000 or more

Less than JPY5,000

JPY5,000 or more

Less than JPY3,000

JPY3,000 or more

Less than JPY5,000

JPY5,000 or more

Less than JPY3,000

JPY3,000 or more

Less than JPY5,000

JPY5,000 or more

Less than JPY3,000

JPY3,000 or more

Less than JPY5,000

JPY5,000 or more

Less than JPY3,000

JPY3,000 or more

Less than JPY5,000

JPY5,000 or more

Less than JPY3,000

JPY3,000 or more

Less than JPY10,000

JPY10,000 or more

Less than JPY3,000

JPY3,000 or more

Less than JPY10,000

JPY10,000 or more

111

112

122

121
131

FORM BASED

113

123

114

124

141
151

152

161

162

171

172

181

182

191

192

201

202

153

163
173
183

193

203

154

164
174
184

Less than JPY1,000

194

204

211

JPY1,000 or more

㉒Hangers B

OTHERS

101

Less than JPY3,000㉑Hangers A

SPECIALFLOOR TYPE

221

㉓ Show Cards/Stickers

231㉔Shop Curtains/Banners/Flags/
Tapestries/Walls

241㉕Streamers/Standing Signboards/
Inﬂatable/Cutouts

251
Storefront and in-store signs㉖Signs261㉗Small Kits

271

㉘Large Kits

281

㉙POP packages

291㉚Sugowaza (Great Performance)

301㉛Global311

Not eligible for Minister of Economy,
Trade and Industry Award㉜Promotion/Space Design321

Not eligible for Minister of Economy,
Trade and Industry Award, Single run
accepted㉝Minimum Lot

Counter

331

Floor

332

* Entries that are misclassiﬁed and have the wrong code number will be corrected during the ﬁrst judging.

8

Not eligible for Minister of Economy, Tradeand Industry Award. Eligible for POP ads from
1 to 9 units manufactured items.

AWARDS
Silver Award
Awards will be presented to both advertisers and entry companies for outstanding works in each category.

Gold Award (Category Highest Award)Awards will be presented to both advertisers and entry companies for the best work in each category.
* Gold Award winners will be entitled to purchase the Shop! OMA Trophy and enter the 2024 Shop! Global
Awards. Information on purchasing the OMA Trophy and entering the Global Awards will be provided
separately to all eligible winners.

Minister of Economy, Trade and Industry Award
Application is in preparation.

This award is the best of all Gold winners, and both advertiser and entry company will receive a certiﬁcateof commendation and the Shop! OMA Trophy.

Judge Special Award
This award will be presented to both the advertiser and entry company for the work that has been
recommended by the third judges as a prominent work and evaluated as worthy of award.

Award Ceremony
Details will be announced later.

RE L E A SE O F SEL EC T E D A N D W I N N I N G W O R K S● All selected and winning works will be managed and released through JPM.
● Selected and winning works will be posted on the JPM website and will be exhibited at the JPM Show.
The information for each work will be displayed as it was entered at the time of entry.
● When works are used for publications, public relations, education, etc. by JPM, all of them shall bedelegated and approved for JPM. In addition, works with Gold Award or higher may be posted on the JPM
website with the approval of advertisers and entry companies.
● Selected and winning works will be exhibited at the JPM Show.
● Selected and winning works will be published in the JPM Yearbook with reference to the information
provided at the time of entry.

Important Notes● Entry fees will not be refunded unless the Government of Japan or the Tokyo Metropolitan Government
orders the event to be cancelled. The judging fees will not be refunded even when the event wascancelled.
● When displaying the actual products with the exhibits, it is the responsibility of each exhibit company tomanage them.

● The exhibit companies are responsible for the copyright and industrial property rights of the exhibits.
● If you have any questions, please contact JPM (Email: jpm̲show@jpm-inc.jp).

All information in these entry guidelines is current as of May 2023.
Japan Promotional Marketing Institute, Inc.
1-16-8 Shintomi, Chuo-ku, Tokyo 104-0041 Japan
Email: gohara@jpm-inc.jp
9https://www.jpm-inc.jp