3rd quarter(2011.10 – 2011.12)

Financial Presentation(3rd Quarter of the Year Ending March 31, 2012)
February 3, 2012
THE GREATEST LEISURE FOR ALL PEOPLE

FIELDS CORPORATION

2767
Copyright 20122012 FIELDS CORPORATION All rights reserved.

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IndexSummary3

Reference: Industry Developments after the Great East Japan Earthquake

4

Consolidated P/L

5

Pachinko/Pachislot Sales

6

Consolidated B/S (Overview)

7

Consolidated Statement of Cash Flows (Overview)

8

Segment Information

9

Profit Earning Capacity of Entertainment Business (Fields Group Business)

11

Entertainment Business (Fields Group Business) Summary

12– “HERO’S Monthly”

13– Video Field

14

Forecast for Full Year (Consolidated Basis)

16
Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 201201. Summary<Pachinko/Pachislot Sales> The figures in the parentheses are changes from the same period last year.
• 1 new pachinko and 4 new pachislot machines released
Pachinko machine sales

125,000 machines(116,000 machines down)

Pachislot machine sales

73,000 machines(64,000 machines down)<Consolidated sales for 1Q–3Q> The figures in the parentheses are year-over-year comparisons
Net salesOperating income

Ordinary income

Net income¥43.0 billion (60.3%)¥0.02 billion (0.2%)¥0.1 billion (0.9%)¥1.13 billion (17.5%)

Changed the launch timing for major titles (incl. CR Evangelion 7) to the fourth quarter– Focusing sales expansion efforts on the fourth quarter in view of the launch of leading titles by other manufacturesduring the third quarter

Accelerating efforts for rebuilding business operations and developing/creating IP– Sports Entertainment Field: Withdrawal from the athlete management rights field and integration of the fitness business– Mobile Field: Revision of the existing services provided and aggressive investment designed to improve service quality– IP development: Decided to launch HERO’S Monthly and premiere movies Berserk and Ultraman Saga

Other topic– Plan to acquire shares in Mizuho Co., Ltd.
Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 2012

Reference: Industry Developments after the Great East Japan Earthquake

ElectronicParts
manufactures

Pachinko/
Pachislot
manufactures

March 11, 2011

Late JulyOctober

V Great East Japan Earthquake occurs

V Flooding in Thailand

V Effects of Thai flooding start to materialize

Suspension of operations
at disaster-hit factories
in east Japan
Delivery
postponement
announced byindividual
manufactures

Earlier-than-expected
repair and rebuilding

Repairandrebuilding

New machine supply shortages

September:
Original estimated completionof repair and rebuilding
Stable machine supply and major title launches* Marketing of machines less affectedby the parts supply problem

Change to second half-oriented marketing schedule[P] Keiji [P] Premium Umi [S] Bancho 2[P] Shigotonin [S] Hokuto-no Ken …etc.

* Limited effects of the Thai flooding

Pachinko Rolling power outages
halls

Shortened opening hours

Rotational pachinko hall holidays(Kanto, Tohoku)

Cooperation forpower saving efforts

Pickup in new machine adoptions

Sustained customer traffic
attraction

Tightening ofadvertisement regulations

Second half-oriented marketing plan

Shifted major title launches to Q4

Major title launches
ComingSoon

FieldsMOBASLO
Evangelion—for your own wish

SAMURAI 7

CR The story of
ayumi hamasaki—introduction

Kaze noYoujinbou—Memory of
Butterflies

Rahxephon

Street Fighter IV

CR Evangelion 72011

MarSource: Fields

Evangelion—the Heartbeatof Life

MajortitlesFebMar2012

AprMayJun© Color © Bisty© CAPCOM CO., LTD., © CAPCOM U.S.A., INC. ALL RIGHTS RESERVED.
STREET FIGHTER is a registered trademark of CAPCOM U.S.A., INC.
© 2001 BONES ⋅ Yutaka Izubuchi／Rahxephon project © Sammy © RODEO© Kurosawa Production/Sammy ⋅ Dentsu ⋅ Pierrot ⋅ NTV © Sammy © RODEO© avex management inc. © avex entertainment inc. © Bisty© 2004 Akira Kurosawa/Shinobu Hashimoto/Hideo Kokuni/NEP ⋅ GONZO © FIELDS © BistyJulAugSeptOctNovDec

Jan

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 2012

02. Consolidated P/LSales and income decreased on a year-over-year basis due to the Company’s plan to focus on increasing
sales in the pachinko/pachislot (PS) related business during the fourth quarter of the year
(Unit: Billion yen)

Year Ended March 31, 2011

Net sales

SG&A expenses

Operating income

Ordinary income

Net income

Q1–Q3

Year Ending March 31, 2012

H1Q3

Full Year

H1Q3

Q1–Q3

43.01

28.42

71.43

103.59

33.35

9.71

43.06

9.80

5.78

15.58

21.99

10.40

5.90

16.30

(22.8%)(20.3%)(21.8%)(21.2%)(31.2%)(60.8%)(37.9%)

9.18

1.51

10.69

13.13

1.58

(1.56)

0.02(21.3%)(5.3%)(15.0%)(12.7%)(4.7%)(-16.1%)(0.0%)

9.50

1.98

11.48

13.68

1.71

(1.61)

0.10(22.1%)(7.0%)(16.1%)(13.2%)(5.1%)(-16.6%)(0.2%)

5.42

1.05

6.47

7.52

2.42

(1.29)

1.13(12.6%)(3.7%)(9.1%)(7.3%)(7.3%)(-13.3%)(2.6%)

YoY

60.3%
104.6%

0.2%

0.9%

17.5%

* “3Q” and “YoY” is calculated as the other items deducted from the total figure on the sheet.

Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 201203. Pachinko/Pachislot Sales
Pachinko machines: 1 new machine released; 125,000 machines sold (down 116,000 machines year-over-year)
Pachislot machines: 4 new machines released; 73,000 machines sold (down 64,000 machines year-over-year)(Unit: 10 thousand machines)

Number ofsales

Pachinkomachines

Year Ended March 31, 2011
Q1-Q3

Year Ending March 31, 2012

Full Year

Q1-Q3

Main titles

Increase/decrease

Q1 CR The story of ayumi hamasaki
Q2—introduction

24.1

26.2

12.5

(11.6)

Evangelion:205,000 machines

Q3

CR The story of ayumi hamasaki
Sweet/Light Version)

13.7(Total sales: 12,000 machines)

Q4 CR Evangelion 7[Ongoing sale title fromthe previous fiscal year]

Pachislot
machines

72,000 machines

21.7

7.3

(6.4)

Q1 MOBASLO Evangelion—for your own wish
SAMURAI 7
Kaze no Youjinbou
Q2—Memory of Butterflies
Q3

Rahxephon(Total sales: 78,000 machines)

22,000 machines12,000 machines
23,000 machines-Street Fighter IV
Evangelion—the Heartbeat of Life
Q4
Coming Soon

Total

37.9

48.0

19.8(18.1)

Pachislot machines: Onimusha: Dawn of Dreams: 63,000 machines (ongoing sales); Evangelion: 10,000 machines (ongoing sales);Gamera: 13,000 machines, Ore no Sora: 37,000 machines
Pachinko machines: CR Evangelion 6—Evangelical of the beginnings: 205,000 machines
Source: Fields© Color © Bisty© CAPCOM CO., LTD., © CAPCOM U.S.A., INC. ALL RIGHTS RESERVED.
“STREET FIGHTER” is a registered trademark of CAPCOM U.S.A., INC.

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 201204. Consolidated B/S (Overview)(Unit: Million yen)

End ofDecember
2010

End ofMarch2011(I)

End ofDecember
2011
(II)

Increase/decrease

Main factors causing the increase/decrease (II − I)

(II − I)
Decrease in notes and accounts receivable—
trade from pachinko/pachislot machine sales

48,71051,051

30,955(20,096)(Cash and cash equivalents)

18,561

15,873

14,020(1,853)(Inventories)

1,698

1,358

4,514

3,156

Total fixed assets

28,101

27,92030,9172,997(Total tangible fixed assets)

9,936

10,08910,806717(Total intangible fixed assets)

4,835

5,070

4,743

(327)

(Total investments and other assets)

13,32912,76015,3672,607 Increase in deferred tax assets

76,811

78,971

61,872(17,099)
Decrease in notes and accounts payable—(16,272) trade from pachinko/pachislot machine sales anddecrease in accrued income taxes, etc.

Total current assets

Total assets

26,48327,587

11,315-85615

Total fixed liabilities

4,2274,362

4,148

Total liabilities

30,71031,94915,464

Total net assets

46,10147,021

46,408

Total liabilities and net assets

76,811

78,971

61,872

Total current liabilities(Short-term borrowings)

530(214) Redemption of corporate bonds(16,485)(613) Decrease in retained earnings(17,099)

Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 201205. Consolidated Statement of Cash Flows (Overview)(Unit: Million yen)

Year Ended March 31, 2011
Q1–Q3
Full Year

Year Ending March 31, 2012
Factors

Q1–Q3

Decrease in notes and accounts receivable—trade

Cash flows from operating activities

9,666

8,005

3,690 Decrease in notes and accounts payable—trade
Income taxes paid
Purchases of tangible fixed assets

Cash flows from investing activities(3,339)(4,356)(3,111) Purchases of intangible fixed assets
Purchases of marketable securities

Cash flows from financing activities(3,702)(3,915)(2,395)

Effect of exchange rate changes*

(8)
2,615
15,906
18,521(7)(274)
15,906
15,632(4)(1,821)
15,632
13,810

Increase (decrease)
Balance at beginning of period
Balance at end of period

Dividends paid
Redemption of corporate bonds(27,694)(16,229)(7,112)
(955)
(789)
(503)
(1,652)(670)* Cash and cash equivalents

Cash flows from operating activities
11,000Cash flows from investing activities

Cash flows from financing activities

9,666
8,005

7,000

3,690
3,000
(1,000)(5,000)(3,339) (3,702)
December 2010

(4,356) (3,915)
March 2011

(3,111) (2,395)
December 2011

Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

83Q of the Year Ending March 31, 201206. Segment Information(Unit: Million yen)

Pachinko/
Pachislot

Q1–Q3 ofthe YearEndingMarch 31,2012

Q1–Q3 ofthe Year
ended
March 31,2011

(I)

(II)

(III)

MobileSports
Entertainment

OthersSum of segments Adjustment Consolidated(I), (II) and (III)Consolidated/
NonNonconsolidated consolidated
ratio

Net sales

38,023

1,564

1,478

2,957

5,999

(962)

43,06135,757

1.2

Operatingincome

229

41

(35)

(183)

(177)

(30)

2241

0.5

Net sales

64,409

1,547

1,644

4,192

7,383

(360)71,433

62,1701.1

Operatingincome10,507287(219)

177

245

(53)

10,69910,562

1.0

Net sales(26,386)

(17)

(166)

(1,235)(1,384)(602) (28,372) (26,350)-

Operatingincome(10,278)

(246)

184

(360)

(422)

23 (10,677) (10,521)-

Increase/decrease

Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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Entertainment Business (Fields Group Business)

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3Q of the Year Ending March 31, 201207. Profit Earning Capacity of Entertainment Business (Fields Group Business)
Investment was made by some Mobile Field related companies with restructuring efforts being
accelerated with the aim of achieving enhanced real profitability.
Aim to attain a positive contribution to earnings from Fiscal 2012 onward.
(Unit: Million yen)

Q1–Q3 of the Year Ending
March 31, 2012

Pachinko/
Pachislot

Group business’s earning capacity by segment
TotalMobile

Sports Entertainment

Others38,023

1,564

1,478

2,957

5,999

229

41

(35)

(183)

(177)

Amortization of goodwill*--

204

204

Development investment costfor content share by the Group--

357

357

--

561

561

41

(35)

378

384Net sales
Operating income(I)Sub total(II)Group business earningcapacity(I) + (II)Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

* The figures are calculated based on the straight-line method.

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3Q of the Year Ending March 31, 201208. Entertainment Business (Fields Group Business) Summary<Changes in net sales and operating income in Group business (Simple addition)>
Net sales

17,922*1(Unit: Million yen)Amortization of goodwill

Operatingincome

PS content development cost

12,700*2
10,08410,000

1,000

5,999

4,857
2610(2)

1,000

7273840(177)(1,000)(2,051)*1

03/2009

03/201003/201103/2012 3Q

03/2012 Estimates(2,000)

Summary for 3Q under review<Entertainment Business Topics>[Mobile and on-line service fields][IP development and creation]• Enhance services using pachinko/pachislot (PS) related contents

・ Launched comic magazine HERO’S Monthly on November 1, 2011

• Investment designed to enhance smartphone related services and newcontents

・ Movie BERSERK: Decision to release on February 4, 2012 made・ Movie Ultraman Saga: Decision to release on March 24, 2012 made[Sports field]• Fields succeeds to the running of Fields Total Workout• Various procedures underway for the special liquidation of JSM Inc.

Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

*1 The net sales and operating income for the year ended March 31, 2009 include the values for the former Game Field (a discontinued department).
*2 Net sales are shown on a consolidated-non-consolidated difference basis.

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3Q of the Year Ending March 31, 201209. Entertainment Business – “HERO’S Monthly”
HERO’S

Inaugural issue:Issued on
November 1, 2011
Source: Fields© HERO’S INC. All Rights Reserved.

Second issue:
Issued on
December 1, 2011

Third issue:
Issued on
December 28, 2011

Fourth issue:
Issued onFebruary 1, 2012

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 2012

10. Entertainment Business – Video Field
Lucent Pictures Entertainment, Inc.

Tsuburaya Productions Co., Ltd.

<Movie BERSERK I THE HIGH KING’S EGG>

<Movie Ultraman Saga>

To be premiered on February 4, 2012

To be premiered on March 24, 2012

Source: Fields© Kentaro Miura (Studio Gaga), Hakusensya Incorporated, BERSERK FILM PARTNERS© 2011 Ultraman Saga Production Committee

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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Forecast for the Full Year Ending March 31, 2012

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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3Q of the Year Ending March 31, 2012

11. Forecast for Full Year (Consolidated Basis)
The forecast for the full year ending March 31, 2012 remains the same.
Multiple major titles are scheduled to be released in the fourth quarter.
(Unit: Billion yen)

Year Ended March 31, 2011
Q1–Q3

Net sales

71.43

Full Year

103.59Year Ending March 31, 2012
Q1–Q3

43.06

Full YearForecast

100.00Overview
YoY

60.3%

Progress rate

43.1%

PS major titles in Q41) [P] CR Evangelion 7Operating
incomeOrdinary
income

10.69

13.13

0.02

14.00

(15.0%)(12.7%)(0.0%)(14.0%)

11.48

13.68

0.1

14.00

(16.1%)(13.2%)(0.2%)(14.0%)

0.2%

2) [S] Evangelion—the Heartbeat ofLife

0.1%

3) [S] Major titles

0.9%

0.7%  Full year forecast: No change

Net income

6.47

7.52

1.13

8.00

(9.1%)(7.3%)(2.6%)(8.0%)

17.5%

14.1%

Interim dividend:¥2,500Year-end dividend (forecast): ¥2,500* “YoY” is calculated as the other items deducted from the total figure on the sheet.

Source: Fields

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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Disclaimer/Contact

The plans, strategies and estimates of the Company indicated in these documents, other thanactual results and established facts, include potential risks and uncertainties and cannot beguaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of thepachinko/pachislot market in which the Company operates, market competition and the products
handled by the Company.

IR Section, Corporate Communications Office
Contact

TEL: +81-3-5784-2111

E-mail: ir@fields.biz

Copyright 20122012 FIELDS CORPORATION All rights reserved.

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