Financial Presentation (Year Ended March 2009)
May 13, 2009

FIELDS CORPORATIONTHE GREATEST LEISURE FOR ALL PEOPLE
FIELDS CORPORATIONJASDAQ: 2767

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1

Contents

Year Ended March 2009 Results (Consolidated)

Full-Year Forecast for the Year Ending March2010 (Consolidated) General Description4

 Highlights for the Year Ending March 201011

 Results for the Year Ended March 2009 (P/L)

5

 Full-Year Forecast for the Year Ending March 2010
(Consolidated)

12 Results for the Year Ended March 31, 2009 (B/S)(Overview)6 Resetting the Targets
for the Med-Term Management Plan

13

 Segment Information for the Year Ended March 20097

 Highlights for the Year Ended March 2009 –Pachinko/Pachislot (PS) Field8

 Reference: Pachinko/Pachislot Machines with the
Evangelion Series

9Group Business Strategy
 Group Business Strategy

15 Group Business Strategy

16 Key Factors for Achieving the Future Vision for the17 Key Factors for Achieving the Future Vision for the18

 Key Factors for Achieving the Future Vision For the19(Future Vision for the Next Five Years)
Next Five Years

Next Five Years Example I

Next Five Years Example II

Copyright 2009 FIELDS CORPORATION All rights reserved.

2

Year Ended March 2009 Results (Consolidated) General Description4

 Results for the Year Ended March 2009 (P/L)

5

 Results for the Year Ended March 31, 2009 (B/S)(Overview)

6 Segment Information for the Year Ended March 20097

 Highlights for the Year Ended March 2009
–Pachinko/Pachislot (PS) Field segment

8

 Reference: Pachinko/Pachislot Machines with the Evangelion Series

9

Copyright 2009 FIELDS CORPORATION All rights reserved.

3

General DescriptionI Launch of the Med-term Management Plan ⇒ Aiming for a ￥25 billion Group operating
income Business ResultsII(1) The innovative “CR Seven Samurai” machines were released, creating a new video entertainment.
(2) The “Neon Genesis Evangelion―That time has come, now they’re waiting for us” pachislot
machines became a huge hit, selling approx. 90,000 machines.
(3) Planned delivery of the “CR Neon Genesis Evangelion—The Beginning and the End” pachinko
machines was deferred until April.
(4) Affected by the slumping Game Field business at D3 Inc.
(5) Extraordinary losses were posted accompanying the restructuring of the group portfolio, etc..

 Concentration of the majority of management resources in the Company’s corebusiness, the Pachinko/Pachislot (PS) Field→ “Operations that require time before synergies with the Pachinko/Pachislot (PS) Field segment may be

TOPICS

achieved” and “investment in operations other than those that are in strategic areas that need to be developed
until they are in a class of their own” have temporarily been curbed and reorganized.

III(1) Have implemented aggressive restructuring of the group portfolio→ Merger absorbing two wholly owned subsidiary companies, and the dissolution and liquidation of a wholly owned
subsidiary company.

(2) D3 Inc.’s application for TOB by NAMCO BANDAI Games Inc. has been agreed and completed.

→ NAMCO BANDAI Games Inc.: Consideration underway of the building of a cooperative business structure, taking
advantage of the strengths of the two companies.

IV Building of a foundation for internal control; formulation of a corporate code of
conduct/engagement in thorough compliance Provision of an annual dividend of ￥4,500 (projection)

Source: Fields

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4

Results for the Year Ended March 2009 (P/L)
Pachinko/Pachislot (PS) Field: Reviewing the timing of releases of major titles
Game Field: Slumping business of D3 Inc.; D3 Inc.’s application for TOB(%): ratio against Net sales (Unit: ￥Billion)
Year Ended March
2008

Consolidated
Net Sales
Operating Income
Ordinary Income
Net Income

Year Ended March 2009
(I)
(II)(II)/(I)
Full-Year Forecast
Achievement against
Full-Year Results
Full-Year Forecast
Revised on Feb. 12

Initial Full-Year
Forecast

1st Half Results

101.8
13.1

75.0
10.0

41.5
3.2

65.0
6.0

73.0
2.2

73.0
1.9

(12.9%)(13.3%)(7.8%)(9.3%)(3.0%)(2.7%)

Full-Year Results

Consolidated 3Q
Results

Revised on Feb. 12

11.7

10.0

3.0

5.6

1.3

0.9

(11.5%)(13.3%)(7.3%)(8.6%)(1.8%)(1.4%)

5.2

5.3

0.8

1.6

(1.8)

(1.4)

(5.2%)(7.1%)(2.0%)(2.5%)

(-%)

(-%)

0.04%
-10.9%-23.7%-%■ Largely because of weak performance (further declining sales for 4Q and foreign exchange losses) at D3 Inc., inaddition to revisions to the non-consolidated earnings forecast■ Because of extraordinary losses accompanied with the restructuring of the group portfolio (including valuation loss on shares in affiliates and loss on liquidationof affiliates by D3 Inc.’s application for TOB)
Year Ended March2008

Non-consolidated
Net Sales
Operating Income
Ordinary Income
Net Income

Year Ended March 2009
Consolidated 3Q
Results

*1
(I)
(II)
(II)/(I)
Full-Year Forecast Full-Year Forecast
Achievement against
Full-Year Results
Full-Year Forecast
Revised on Jan. 13 Revised on Feb. 12

Initial Full-Year
Forecast

1st Half Results

82.7
12.6

55.0
9.5

34.3
5.6

51.0
7.6

50.0
2.5

52.0
3.6

53.1
3.8

(15.3%)(17.3%)(16.4%)(15.0%)(5.0%)(6.9%)(7.2%)

Full-Year Results

Revised on Feb. 12

12.4

9.5

5.4

9.6

4.5

5.5

5.8

(15.1%)(17.3%)(16.0%)(18.9%)(9.0%)(10.6%)(11.0%)

4.1

5.3

3.2

5.4

3.0

1.0

1.1

(5.0%)(9.6%)(9.4%)(10.5%)(6.0%)(1.9%)(2.2%)

2.1%
6.0%
6.2%
14.5%

■ Delivery of the “CR Neon Genesis Evangelion―The Beginning and the End ” machines planned to bereleased in the 4th Quarter was deferred until April■ Dividend income from its equity method affiliate (Rodeo Co., Ltd.) of approx. 2 billion yen was posted
in the 3rd Quarter
Source: Fields

Copyright 2009 FIELDS CORPORATION All rights reserved.

*1: Despite revisions to the non-consolidated earnings forecast on Jan. 13, 2009, further revisions have been made on Feb. 12, 2009 in view of D3Inc.’s application for TOB and other factors.

5Results for the Year Ended March 31, 2009 (B/S)(Overview)(Unit: ￥Million)

At March
31, 2008

At March
31, 2009

Total current assets

39,55925,135(14,424) decrease in inventories(Cash and cash equivalents)

12,841

11,181(1,660)

4,013

963

29,60926,929(Total tangible fixed assets)

8,093

10,898(Total intangible fixed assets)

3,937

2,761

(1,176) Decrease in goodwill relevant to D3 Inc.

(Total investments and other assets)

17,57813,268(4,310) Decrease in valuation difference of investment securities

Total Assets

69,16852,064(17,104)

Total current assets

19,322

7,547(11,775) etc., decrease in short-term borrowings and decrease in(Short-term borrowings)

3,398

-

(3,398) Decrease in the share relevant to D3 Inc., etc.

Total fixed liabilities

3,514

5,021

1,507 Increase due to the effect of corporate bonds

Total liabilities

22,836

12,568(10,268)

Total net assets

46,33139,496(6,835) interest in consolidated subsidiaries

Total liabilities and net assets

69,16852,064(17,104)(Inventories)

Total fixed assets

Increase/
Decrease

Major factors causing the increase/decrease
Decrease in notes and accounts receivable-trade and(3,050) Decrease in Game Field products in progress(2,680)Decrease due to the purchase of land for establishing

2,805 branches

Decrease in accounts payable of Pachinko/Pachislot sales,
accrued income taxes

Decrease in retained earnings and decrease in minority*As TOB of its consolidated subsidiary D3 Inc. has been agreed and completed, the company’s P/L, C/F and statements of changes in net assets are consolidated and B/S is nonconsolidated.
Source: Fields

Copyright 2009 FIELDS CORPORATION All rights reserved.

6

Segment Information for the Year Ended March 2009
 Pachinko/Pachislot (PS) Field Game Field
 Web Service Field: Effect of reviewing the timing for releasing “CR Neon Genesis Evangelion—The Beginning and the End” machines.
: Sales from D3 Inc.’s overseas business further deteriorated for 4Q.
: (Mobile) Made steady progress.
(Unit: ￥Million)

Year Ended March 2008
1Q

1st Half

1Q-3Q

Full-Year

1Q

1st Half

1Q-3Q

Full-Year

24,23464,64877,485

101,818

7,321

41,59065,05173,03521,09358,71534,95752,501

55,724

2,223

4,140

82,763
14,528

4,197

Game Field

65,343
8,851

1,904

4,127

8,751

12,593

Sports Field

-

-

-

-

961

1,977

2,995

3,589

Movies Field

-

-

-

-

26

30

72

73

Web Service Field

-

-

-

-

-

-

-

1,609

Other Field

989

2,144

3,875

5,919

394

771

1,212

56

Elimination or Incorporation

(72)

(352)

(585)

(1,393)

(163)

(274)

(480)

(612)

2,322

7,822

5,988

13,158(3,312)

3,252

6,082

1,960

2,540

8,623

6,873

12,747(1,562)

5,569

7,712

4,031

Game Field

12

(359)

(414)

952

(1,112)(1,619)(926)(1,289)Sports Field

-

-

-

-

(169)

(342)

(437)

(537)

Movies Field

-

-

-

-

(488)

(522)

(514)

(503)

Web Service Field

-

-

-

-

-

-

-

455

(228)

(439)

(454)

(516)

65

152

261

(176)

(1)

(1)

(15)

(24)

(44)

14

(13)

(19)

Net sales
Pachinko/Pachislot (PS) Field

(I)

(II)

Operating Income
Pachinko/Pachislot (PS) Field

(I)

(II)

Year Ended March 2009

Other Field
Elimination or Incorporation(I) As of 1st Quarter of the Year Ended March 2009, ‘Other Field’ has been divided into three segments: ‘Sports Field’, ‘Movies Field’ and ‘Other Field’(II) As of 4th Quarter of the Year ended March 2009, ‘Other Field’ has further been divided into ‘Web Service Field’ and ‘Other Field’
Source: Fields

Copyright 2009 FIELDS CORPORATION All rights reserved.

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Highlights for the Year Ended March 2009
–Pachinko/Pachislot (PS) Field
Pachinko/Pachislot(PS) Field

 Market Environment: Voluntary restraint of machine replacement in view of G8 Hokkaido Toyako Summit; decrease in sales of Pachislot machines
due to backlash against replacement demand
Increase in the number of Pachinko machines installed Pachinko Machines (1st Half: 3 models; 2nd Half: 3 models) Sold approx 80,000 “CR Seven Samurai” machines by Bisty
 Pachislot Machines (1st Half: 2 models; 2nd Half: 3 models) Sold approx 90,000 “Neon Genesis Evangelion―That time has come, now they’re
waiting for us” machines by Bisty(Unit: Machines)

Year Ended March 2008
1Q
Pachinko Machine
Sales
Pachislot Machine
Sales

Total

1st Half

3Q (Consolidated)Year Ended March 2009
Full-Year

1Q

1st Half

38,585

81,266273,981

53,237

137,539

192,085

202,525

57,375173,503

190,982

210,553

5,360

79,293

122,542

128,680

272,248484,534

58,597

216,832
314,627
Pachislot Machines331,205<<TOPICS Pachislot Machine “Neon Genesis Evangelion” series>>

Pachinko machine types less reliant
on gambling nature became a huge
hit, selling approx. 50,000 machines

1Q■Sonic Live

■ CRA Neon Genesis Evangelion Premium Model

1st September 2005
Neon Genesis Evangelion

2nd July 2007
Neon Genesis Evangelion―‘Magokoro wo Kimini’<<23,000 sold>><<99,000 sold>>

2Q■ CRA Morning Musume■ CR Seven Samurai[2Q sales: 65,000 3Q sales: 16,000]■CR Mystic Blue

Delay in the planned release of the major title “CR Neon Genesis
Evangelion—The Beginning and the End” machines
Review of the marketing strategy⇒ Plan to start delivery in April

Source: Fields©GAINAX・カラー／Project Eva. ©Bisty©UP-FRONT AGENCY／FIELDS ©Bisty
黒澤プロダクション ©三船プロダクション ©BP/PC ©FIELDS ©Bisty©SEGA. ©Sammy
Universal Studios' King Kong movie ©Universal Studios.Kong The 8th Wonder of the World ™ Universal Studios.
Licensed by Universal Studios Licensing LLLP. All Rights Reserved. ©Bisty©ワンエイトプロモーション ©FIELDS ©Bisty©SEGA. ©Sammy © Rodeo©本宮ひろ志/集英社/FIELDS ©Sammy ©RODEO©福本伸行／講談社 ©Sammy ©RODEO<<approx. 90,000 sold>>[2Q sales: 72,000 3Q sales: 18,000]■Neon Genesis Evangelion―That time has come, now they’re waiting for us

3Q■ CR King Kong

3rd September 2008
Neon Genesis Evangelion―That time has come,
now they’re waiting for us

Despite the difficult market compared toprevious year, succeeded in becoming ahuge hit selling approx. 90,000 machines

As the first additional innovative
titles and new video entertainment,
achieved approx. 80,000 sales

4Q

Full-Year

27,77485,149212,088
Pachinko Machines■ CR Virtua Fighter

3Q (Consolidated)■Tenchi wo Kurau■ Kaiji Act 2

PS Field business for 3Q
In accordance with the diversificationof market needs, releasepachinko/pachislot machinesthat work as entertaining games■King Kong

Copyright 2009 FIELDS CORPORATION All rights reserved.

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Reference: Pachinko/Pachislot Machineswith the Evangelion Series
Total Sales of Evangelion Series(Machines)

Pachinko Machine Sales

Pachislot Machine Sales

Total sales of the Evangelion series exceed 1 million machines!

1,000,000

800,000

600,000

400,000

200,000

0
CR Neon Genesis Evangelion -The Beginning and the EndYear Ended March 2005

Year Ended March2006<December 2004>- 2nd 2nd Impact<February 2006>

125,000 machines

161,000 machines

Pachislot Machines

Pachinko Machines- 1st -

Year Ended
March 2005

Source: Fields©GAINAX/Project Eva.・テレビ東京©GAINAX・カラー/Project Eva.
©GAINAX・カラー/Project Eva. ©Bisty©カラー ©カラー・GAINAX ©Bisty- 1st -

Year Ended
March 2006
Year Ended March 2007

Year Ended
March 2007

Year Ended
March 2008

Year Ended March 2008

Year Ended
March 2009

Year Ended March 2009

Year Ending
March 2010
Year Ending March 2010

- 4th - 5th - 3rd Premium Model-What’s Value of Miracle- -The Angels are Back Again-The Beginning and the End<May 2008><January 2008><April 2009><February 2007>[type less reliant on gambling nature]

187,000 machines

200,000 machines

50,000 machines- 2nd - 3rd -‘Magokoro wo Kimini’ - -That time has come, now they’re waiting for us-<September 2005><July 2007><September 2008>

23,000 machines

99,000 machines

90,000 machines
Copyright 2009 FIELDS CORPORATION All rights reserved.

9Full-Year Forecast for the Year Ending March 2010 (Consolidated)
 Highlights for the Year Ending March 201011

 Full-Year Forecast for the Year Ending March 2010
(Consolidated)

12 Resetting the Targets for the Med-Term Management Plan

13

Copyright 2009 FIELDS CORPORATION All rights reserved.

10

Highlights for the Year Ending March 2010
 Pachinko/Pachislot-related
 In pachinko halls, operations centered on pachinko machines will likely continue to grow.

Pachinko/Pachislot(PS) Business Implementing of organizational changes in order to foster an appropriate response to market conditions as well as prompt
decision making and business execution.
⇒ Further strengthen planning and development functions
 Release of Bisty’s “CR Neon Genesis Evangelion—The Beginning and the End” machines⇒ projected to reach record sales for this series
 Plan to release pachinko machines of our second innovative title; release pachislot machines for a large variety of titles
 The release of our first product in our alliance with KYORAKU SANGYO was deferred until the year ending March 2011 due toan emphasis on quality Group-related
Group
Business Building a foundation for future growth in order to leap ahead as a pioneer in the time-spending leisure market
 Establishing profit bases in the fields of sports, animation and mobiles
 Achieving a Consolidated/Non-consolidated ratio of 1.0 or above by early improvement in Group earnings

 Management
 Restructuring the Med-Term Management Plan Implementing measures to reinforce Group governance ⇒ Make investments and loan to Group companies; fully enforce thestandards for withdrawals

Management

 Concentrating the majority of management resources in the core business, the Pachinko/Pachislot (PS) Field segment⇒ “Operations that require time before synergies with the Pachinko/Pachislot (PS) Field segment may be achieved” and “investment in operations other than those that are in strategic areas that need to be developed until they are in a classof their own” have temporarily been curbed and reorganized Nurture a good corporate culture and raise awareness of it⇒ Strengthen internal control; business activities in accordance with a corporate code of conduct; promote CSR activities
 Achieving the basic management policy, Shareholders First.

Projected
dividends
Source: Fields

 Projected dividend for the year ending March 2010
⇒ Basic policy to provide dividends based on profits⇒ Annual dividend per share of ￥4,500 (interim dividend of ￥2,000 and a year-end dividend of ￥2,500)
Copyright 2009 FIELDS CORPORATION All rights reserved.

11Full-Year Forecast for the Year Ending March 2010
(Consolidated)

Highlights

 Introduction of pachinko machines with a second new series of titles; expand sales by introducing
machines from popular series
 Net Sales: Non-consolidated with the sale of D3 Inc.’s shares Achievement of a Consolidated/Non-consolidated ratio of 1.0 or above by early improvement inGroup’s earnings(%): ratio against Net sales (Unit: ￥Billion)

Year Ended
March 2009

Year Ending March 2010

Consolidated
Full-Year Results1st Half Forecast

2nd Half
Forecast

Full-Year
Forecast

Rate of Increase
YOY (Increase // Decrease YOY
Decrease)(%)

Net sales

73.0

22.0

48.0

70.0

(3.0)

(4.2)

Selling expenses

22.0

9.0

9.5

18.5

(3.5)

(16.1)

8.0(410.2)9.0(909.1)

5.9-

Operating income
Ordinary income
Net income

Source: Fields

1.9

4.5

5.5

10.0

(2.7%)(20.4%)(11.4%)(14.2%)

0.9

4.5

5.5

10.0

(1.4%)(20.4%)(11.4%)(14.2%)

(1.4)

1.9

2.6

4.5

(-%)

(8. 6%)(5.4%)(6.4%)

Copyright 2009 FIELDS CORPORATION All rights reserved.

12Resetting the Targets for the Med-Term Management Plan
Target operating income for the Year Ending March 2014 of ￥25 billion or more
*Target contribution by Group companies: 20%￥30
billion

Med-Term
Med-Term
Plan
Plan
Milestone
Milestone

ReleasingReleasing innovative
innovative titles
titlesOffering
Offering aa series
series ofofinnovative
innovative titles
titlesOffering
Offering aa powerful
powerfullineuplineup ofof pachinko/pachislot
pachinko/pachislot
machinesmachines

Two
Two KYORAKUKYORAKU
products
products

ReleasingReleasing 1st
1st
KYORAKU
KYORAKU machines
machines

Reinforcing
Reinforcing alliancealliance
brand
brand capabilities
capabilities￥25 billion or more

￥20
billionCause ofof
Cause
difference
difference￥25 billion
Delay
Delay inin thethe plannedplannedRelease
Release ofof 5th5th
Evangelion
Evangelion machines
machines

Delay
Delay inin thethe plannedplanned release
release ofof
1st
1st KYORAKUKYORAKU productproduct
Projected
Projected income
incomefromfrom D3
D3 Inc.
Inc.

Decrease
Decrease inin thethe plannedplannedreleaserelease ofof KYORAKUKYORAKU machines
machines
fromfrom two
two toto oneone

Projected
Projected income
incomefromfrom D3
D3 Inc.
Inc.

￥17 billion￥14 billion￥10billion12￥20 billion

19-￥3 billion￥17 billion

Pachinko/
Pachislot
21￥14 billion-￥4 billion￥10 billion-￥5 billion

1418￥10 billion

Med-Term
Target16-￥8.1 billion

13.5
6￥1.9 billion

Results

Year Ended
March 20092
Year Ending
March 2010

3
Year Ending
March 20111

0.5
Year Ending
March 2012

Year Ending
March 2013

Source: Fields

4

Other factors
Year Ending
March 2014

Second Term of

Period to reinforce Pachinko/Pachislot planning and development capabilities

Period to Restructure of the Group portfolio

Synergistic benefits

2First Term of Med-Term Plan

Med-Term Plan

Copyright 2008
reserved.
Copyright
2009 FIELDSFIELDSCORPORATIONCORPORATIONAllAllrights
rightsreserved.

13

Group Business Strategy
 Group Business Strategy

15 Group Business Strategy(Future Vision for the Next Five Years)

16 Key Factors for Achieving
the Future Vision for the Next Five Years

17

 Key Factors for Achieving
the Future Vision for the Next Five Years Example I

18

 Key Factors for Achieving
the Future Vision for the Next Five Years Example II

19

Copyright 2009 FIELDS CORPORATION All rights reserved.

14

Group Business Strategy
At
At thethe timetime ofof formulating
formulating thethe First-Term
First-Term plan
plan forfor
Med-Term
Med-Term Management
Management Plan
Plan

One
One yearyear fromfrom thethe launch
launch ofof thethe First
First Term
Termofof Med-Term
Med-Term Management
Management Plan
Plan

■ Centered on the visual image business■ Amid a depressed market for the visual image

I Promote the acquisition of high-quality copyrights forpachinko/pachislot machines
II Increase earnings through multiple uses of countent

business, there is a prominent deterioration in
financial conditions at some Group companies
I Sale of D3 to BNG; liquidation of TA (Game Field) *II Merger absorbing FP *III Support the creation of primary content by
aggressively investing in each type of media

III Establishing a Group committee; considering eachcompany’s strategy

Fields Group correlation diagram

Fields Group correlation diagram

Mobiles-how/Funds
Content/Know

TA

Games

Publications

Pachinko/Pachislot
Business

D3

Publications

Pachinko/Pachislot
Business

Group businessSportsAnimation

Mobiles

Games

Group business
グループ事業Reinforcing financial conditions
Animation

SportsWTCJContent

TV/Movies

TV/Movies

FP

Source: Fields*Abbreviated names
D3: D3 Inc.
BNG: NAMCO BANDAI Games Inc.

TA: thinkArts Co., Ltd.
FP: Fields Pictures Corporation

Copyright 2009 FIELDS CORPORATION All rights reserved.

15

Group Business Strategy(Future Vision for the Next Five Years)
I

As in the Pachinko/Pachislot business, supply content, know-how and funds so that each company can possess killer
content and expand its own business, aiming for a further return of content in the future

II

Expand the group’s business areas through partnership and alliance

III

Offer partnership and investment to a new business area that will likely grow into a business opportunity and acquire
benefits as the first moverTime-Spending Leisure Market (newly created)
Fields GroupI-how/Funds
Content/Know

MobilesCompany A

Distribution
Mar. 2009
Mar. 2009
Planning

Publications

Games

II
Pachinko/Pachislot
Business

Development

Group
Business

Content/Licensing
TV/Movies

Content

Company C

SportsAnimation

Multiple use of digital content between the PS business and each Group company
Source: Fields

III

I

Company B

Expansion of new business areas
Copyright 2009 FIELDS CORPORATION All rights reserved.

16

Key Factors for Achieving
the Future Vision for the Next Five Years
PremisePremise Provide
Provide thethe Greatest
Greatest Leisure
Leisure inin thethe time-spendingtime-spending leisureleisure market
marketRecognition of the current situation

Issue
Issue


 Pressing
Pressing need
need toto createcreate andand offeroffer thethe best
best content
content toto leverageleverage thethe superior
superior
profitability
profitability inin thethe Pachinko/Pachislot
Pachinko/Pachislot businessbusiness
For achievement

II Investment
Investment inin human
human resources
resources
Key
Key
Factors
Factors⇒⇒ Create
Create aa systemsystem forfor making
making use
use ofof human
human resources
resources

IIII Investment
Investment inin goods
goods⇒⇒ Investment
Investment inin companies
companies thatthat possess
possess thethe best
best content
content oror direct
direct investment
investment ininsuch
such content
content

Maximize earnings by all-out Multiple Driving of the best products
Source: Fields

Copyright 2009 FIELDS CORPORATION All rights reserved.

17

Key Factors for Achieving
the Future Vision for the Next Five Years Example IInvest goods and capitalize on our corporate strength to acquire excellent producers and establish afoundation for exercising their production skills so that they can work on creating the best works



Aggressively promote the multiple driving of the best content at existing group companies centering on
the Pachinko/Pachislot business
,
od s
o
g
in
ent trength
m
t
s
s
Inve

or
c or pate

VisualVisual production
production
company
company

Licenseout
Publications

Content for
multiple driving

Distribution

TV/Movies

Outstanding
creative work

Planning Pachinko/Pachislot

Business

Content/License

Human
Human resources
resources Profit
s, c
o nt
(Excellent(Excellent producers)
producers)
enSportsInvestment Intention
Development

Be s t p

r od u ct s

Personal
connectionsin theindustry

Games

pa b
i l i ty

Mobiles

Relationshipbuilding

VisualVisual industry
industry

Original

Source: Fields

t ca

Planning

Production

Copyright 2009 FIELDS CORPORATION All rights reserved.

18

Key Factors for Achieving
the Future Vision for the Next Five Years Example IIInvest goods and capitalize on our corporate strength as we are a company that possesses an industryleading sports gym and athlete management, with the intention of creating a system to attract many
athletes

Aggressively promote the multiple driving of the best content at existing group companies centering on
the Pachinko/Pachislot business
e
orat
p
r
o
s, c

d
goo h
n
i
t
n
gt
tme strenseInv

SportsSports marketing
marketing company
company
Publications

Distribution

TV/Movies

Best sports gym

Content/License Animation

Planning Pachinko/Pachislot

Business

System for attracting
many
many athletes
athletes

Intent of investment System for attracting
Games

Development

AthleteAthlete management
management
Best

Mobiles

Top athletes

co n

te n
t

AthleteAthlete group
group
Source: Fields

Copyright 2009 FIELDS CORPORATION All rights reserved.

19

Reference: Our new IR site
Information for investors can be found in an easy to use and convenient format at our IR site. Please visit us at:< Fields IR Site (Information for shareholders and investors) >http://www.fields.biz/ir/j/
http://www.fields.biz/ir/e/[Corporate vision and growth strategy][JASDAQ]
Awarded the “2008 IR Company of Excellence”.

Simple and clear summary of
Fields Corporation vision andgrowth strategy.

[For individual investors][Nikko Investor Relations Co., Ltd.]
Chosen for the Best Corporate Website award .

The easy to use site allows individual
investors and first time visitors to theIR site to learn more about the Fields
Corporation.

[Financial and business results /corporate data / IR library][Daiwa Investor Relations Co., Ltd.]
Chosen for the Outstanding Internet IR Site.

Information on financial andbusiness results, corporate data,
and IR library are listed in an easy
to understand format.

Copyright 2009 FIELDS CORPORATION All rights reserved.

20

Disclaimer/Contact

The plans, strategies and estimates of the Company indicated in these documents,
other than actual results and facts, include potential risks and uncertainties and cannot
be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic
environment of the pachinko/pachislot market in which the Company operates, market
competition and the products handled by the Company.

 IR Section,
Corporate Communications Office
Contact

 Tel.

: +81-3-5784-2111

 E-mail : ir@fields.biz
Source: Fields

Copyright 2009 FIELDS CORPORATION All rights reserved.

21