Fiscal Year ended March 31, 2012 (4. 2011~3. 2012)

Financial Presentation(Fiscal Year ended March 31, 2012)
May 10, 2012
THE GREATEST LEISURE FOR ALL PEOPLE

FIELDS CORPORATION

2767
Copyright 2012 FIELDS CORPORATION All rights reserved.

1

Index
Review of the Year Ended March 31, 20123

Summary

4

Segment Information

5

Forecast for the Year Ending March 31, 2013
Forecast for the Year Ending March 31, 2013 (Consolidated)

6

Dividends Paid and Expected Dividend Payment

7

Progress of the Mid-Term Management Plan

8

The Fields Group Aims at Character Business and Other IP Business Models
The Business Models Since Listing

9Developing Business Models

10

Attached Materials Regarding Financial Results for the Year Ended March 31, 2012
Consolidated P/L

11Pachinko/Pachislot Sales Result

12

Consolidated B/S (Overview)

13

Consolidated Statement of Cash Flows (Overview)

14

Profit Earning Capacity of Entertainment Business

15
Copyright 2012 FIELDS CORPORATION All rights reserved.

2

00. Review of the Year Ended March 31, 2012
Effects of the Great East Japan Earthquake on the Pachinko/Pachislot field[Pachinko halls] Pachinko halls rotated staged temporary closings due to serious power shortages and electricitysaving measures.
[Manufacturers] Since electronic component factories in the Tohoku and other regions were hit by the disaster,
the component supply networks were disrupted, delaying the supply of new machine.

Effects of prolonged flood damage in Thailand on the Pachinko/Pachislot field[Manufacturers] Due to the earthquake in Japan, the procurement of components and materials was hindered,making it difficult to supply some of the popular titles, which required large-lot production.

<Number of titles sold in the Pachinko/Pachislot market during the year ended March 31, 2012*>* Based on surveys by Fields; figures in parentheses indicate
increases or decreases compared to the previous year

H1

H2

Full-Year

Pachinko

92 titles(-29 titles)

106 titles(+14 titles)

198 titles(-15 titles)

Pachislot

53 titles(-8 titles)

48 titles(-8 titles)

101 titles(-16 titles)

Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

3

01. Summary<Consolidated results>
Net sales* The figures in the parentheses indicate YoY changes.

Operating income

Ordinary income

Net income¥92.19 billion (89.0%) ¥8.52 billion (64.9%) ¥8.66 billion (63.3%) ¥5.99 billion (79.7%)<Pachinko/Pachislot sales> 2 new pachinko and 6 new pachislot machines released
Pachinko machine sales

Pachislot machine sales

233,000 machines (29,000 machines down)

179,000 machines (38,000 machines down)

Pachinko/Pachislot field
Sales plan with greater weight on the second half of the year Furthermore, the plan was revised with the launch of major titles concentrated on the Q4.
- Part of the number of orders for “Monster Hunter”, launched in March, will be reported in the next fiscal year.
- The introduction of one pachinko title will be shifted to the next fiscal year in response to the revision of industry
regulations by the industry organization.
-Entertainment field- Fields continued to invest in IP, as represented by “BERSERK” and “HERO’S”, in order to maximize its value.
- Fields solidified its business foundation for developing business models.
*For details, please refer to “Attached Materials Regarding Financial Results for the Year ended March 31, 2012,” listed on Page 11and thereafter, and “Supplementary Data and Materials Concerning Financial Results for the Year ended March 31, 2012.”
Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

4

02. Segment Information(Unit: Million yen)I
Pachinko/
Pachislot

IIIII

MobileSports
EntertainmentOthers

Sum ofsegments(I), (II)and (III)

Consolidated/

NonNonAdjustment Consolidated
consolidated consolidated
ratio

Net sales
Year
ended
March 31,Operating
2012

83,959

1,924

1,945

5,460

9,329

(1,093)92,19580,394

1.1

8,664

11

7(139)

(121)

(16)

8,527

8,202

1.0

Net sales
Year
ended
March 31,Operating
2011

94,115

2,032

2,171

5,88110,084(606)

103,593

90,971

1.1

income12,866

236

(290)

315

261

8

13,136

12,920

1.0

Net sales(10,156)

(108)

(226)

(421)

(755)

(487)

(11,398)(10,577)-

Operatingincome(4,202)

(225)

297

(454)

(382)

(24)

(4,609)(4,718)-incomeIncrease/Decrease* The total for the 3 segments and increases/decreases are calculated based on the figures listed in the table.

Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

5Forecast for the Year Ending March 31, 2013

Copyright 2012 FIELDS CORPORATION All rights reserved.

6

03. Forecast for the Year Ending March 31, 2013 (Consolidated)

Planning to increase both sales and income(Unit: Billion yen)

Year ended March 31,2012
Full-YearNet sales
Operating income
Ordinary income
Net income
Number of machines soldYear ending March 31, 2013
Full-Year

YoY

92.19

1,15.08.52

14.0(9.2%)(12.2%)

8.66

14.5

(9.4%)(12.6%)

5.99

7.3(6.5%)(6.3%)

121.9%

412,000 machines

480,000 machines

116.5%

124.7%
164.3%
167.4%* “YoY” is calculated based on the figures listed in the table.
* For details, refer to “Supplementary Financial Document for the Year ended March 31, 2012.”
Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

67

04. Dividends Paid and Expected Dividend Payment

Appropriate dividends linked to performance
Keeping the consolidated payout ratio at 20% or moreInterim dividend

Full-Year dividend

5,000 yen

4,500 yen
4,000 yen
2,000 yen

4,000 yen
2,000 yen

20th Year commemorative dividend

4,500 yen

Increase in interim dividend

5,000 yen

5,000 yen

5,000 yen

2,500 yen

2,500 yen

2,500 yen

2,500 yen

2,500 yen

4,500 yen

500 yen

2,000 yen

2,500 yen

2,500 yen

2,500 yen

500 yen
2,000 yen

2,000 yen

2,000 yen

2,000 yen

2,000 yen

2,000 yen

3. 2006

3. 2007

3. 2008

3. 2009

3. 2010

3. 2011

7,085

3,710

5,296

(1,481)

3,289

7,520

5,991

7,300

20.3
19.5
16.4

37.4
9.2
12.0

29.5
12.4
17.3

-3.5
1.6

45.9
8.2
11.6

22.0
17.1
17.1

27.7
12.2
10.0

22.7
-0 yenNet income(Million yen)
Payout ratio (%)
ROE (%)ROA (%)(Estimate)
3. 2012 2013.3
3. 2013E

Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

78

05. Progress of the Mid-Term Management Plan<Operating income><Year ending
March 31, 2013><Year ended
March 31, 2012>¥20billion¥10billion<Year ended
March 31, 2011>
Initial forecast¥11 billion¥25 billion or more

Initial forecast¥14 billion¥20 billion

Initial forecast¥14 billion¥17 billion

Pachinko/Pachislot(PS)Business¥14 billion¥10実billion
績

Results for the Year ended
March 31, 2010¥8.12 billion

Year ended
March 31, 201021

Results for the Year ended
March 31, 2011¥13.13 billion

Result for the year ended
March 31, 2012
¥8.52 billion

0.512Year ended
March 31, 2011

Year ended
March 31, 2012

Year ending
March 31, 2013

Period to re-reinforce pachinko/pachislot
planning and development capabilities
Period to restructure the group portfolio

First Term of Mid-Term Plan

Synergistic
benefits
Otherfactors

4Year ending
March 31, 2014
Second Term ofMid-Term Plan

Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

89

The Fields Group Aims at Character Business and Other IP Business Models

In the medium-to-long run, Fields and the Fields Group are taking on the challenge ofdrastically transforming themselves from a distributor in the pachinko/pachislot (PS) field
to a group of IP-based companies.

Copyright 2012 FIELDS CORPORATION All rights reserved.

1006. The Business Models Since Listing

Comicsand books

Animation

MoviesDramasand other TV

Music(Artists)

GamesPaper(Magazinesand comics)

Sportsetc.

High-quality intellectual property (IP)Salesplanning

Nationwide
Nationwidepachinko
pachinkohalls
halls

Advertisingplanners
Visualcreators
Visualtechnologies
Gamecreators

Copywriters

TV writers andplanners

Cross-media development

Sales
consignment

ContentCross-media
development

Production
planning

Commercialization

Pachislot
manufacturers

Intellectual property
development

Cutting-edge creativity & technologies

Pachinko
manufacturers

Mobile phones
New mobile
InformationdevicesTV
CDs and DVDs
(For sales andrentals)
MoviesVideogame
consolesCharactergoodsLive theater

Fans
Fans
Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

91107. Developing Business Models

Animations

ComicsAdd value to stories and characters through the mostadvanced technology, such as CG

Acquire and create stories and characters

Serialized

IP value maximization

MerchandisingInteractive media
Consumer products
Pachinko and pachislot
Utilize stories and characters in various media to earn
profits

Movies/TV
Spread the contents to wide range of people in theform of animations, in order to expand the fan base

Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

10
12

Attached Materials Regarding Financial Results
for the Year Ended March 31, 2012

Copyright 2012 FIELDS CORPORATION All rights reserved.

13

08. Consolidated P/LGreater weight on the second half of the year due to the effects of the Great East Japan Earthquake.
In general, PS sales continued steadily, and part of the pachislot machine sales will be reported in thenext fiscal year.
(Unit: Billion yen)

Year ended March 31,2011

Net sales

SG&A
expenses
OperatingincomeOrdinary
incomeNet income

Year ended March 31, 2012

H1

Full-Year

InitialForecast

H1

43.01

103.59100.00

33.35

92.19

9.80

21.99

24.00

10.40

22.80 103.7%  Increase in the number of(22.8%)(21.2%)(24.0%)(31. 2%)(24.7%)

9.18

13.13

14.00

1.58

8.52

(21.3%)(12.7%)(14.0%)(4.7%)(9.2%)

9.50

13.68

14.00

1.71

8.66(22.1%)(13.2%)(14.0%)(5.1%)(9.4%)

5.42

7.52

8.00

2.42

5.99

79.7%  Extraordinary income: 8 million yen(12.6%)(7.3%)(8.0%)(7.3%)(6.5%)

 Extraordinary loss: 404 million yen

Full-Year

YoY

Overview

89.0%
consolidated subsidiaries

64.9%
63.3%

* “YoY” is calculated based on the figures listed in the table.
* For details, refer to “Supplementary Financial Document for the year ended March 31, 2012.”
Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

111409. Pachinko/Pachislot Sales Result* Figures in parentheses indicate year-on-year changes, and all
figures are calculated based on those listed in the table.
(Unit: 10 thousand machines)<2 pachinko machines and 6 pachislot machines>
Year ended
March 31, 2011

Year ended March 31, 2012
Q1

Q2
CR The story of ayumi
hamasaki—introduction

2 titlesPachinkomachines

Bisty

26.2

7.2

Full-Year

CR Evangelion 7

2 titles(Light/Sweet Version)

1.1

9.8

23.3
machines(-6.8 machines)(-2.9 machines)
SAMURAI 7

Evangelion—theHeartbeat of Life

1.3

4.7

8 titlesRodeoCR The story of ayumi
hamasaki

Q4machines

Bisty

Pachislot
machines

Q3

21.7

Kaze no Youjinbou—
Memory of Butterflies

2.3Rahxephon-Monster Hunter6 titles

5.6

17.9machines

Machines(+9.8 machines)(-3.8 machines)
Street Fighter IVEnterprise

Source: Fields© Color © Bisty© CAPCOM CO., LTD., © CAPCOM U.S.A., INC. ALL RIGHTS RESERVED.
“STREET FIGHTER” is a registered trademark of CAPCOM U.S.A., INC.
© 2001 BONES, Yutaka Izubuchi/Rahxephon project © Sammy © RODEO© Kurosawa Production/Sammy, Dentsu, Pierrot, NTV © Sammy © RODEO© Avex Management, Inc. © Avex Entertainment, Inc. © Bisty© 2004 Akira Kurosawa/Shinobu Hashimoto/Hideo Oguni/NEP • GONZO © FIELDS © Bisty© CAPCOM CO., LTD. ALL RIGHTS RESERVED. © 2010 RODEO Corporation All rights reserved.

-Copyright 2012 FIELDS CORPORATION All rights reserved.

1215

10. Consolidated B/S (Overview)(Unit: Million yen)

End of
End ofMarch 2011 March 2012
(I)
(II)
Total current assets

Increase/decrease(II − I)

Main factors causing the increase/decrease (II − I)
Increase in notes and accounts receivable—trade frompachinko/pachislot machine sales

51,051

62,811

11,760(Cash and cash equivalents)

15,873

18,3442,471(Inventories)

1,358

3,135

1,777

Total fixed assets

27,92030,7902,870(Total tangible fixed assets)

10,08910,980891(Total intangible fixed assets)

5,070

4,372

(698)

(Total investments and other assets)

12,76015,437

2,677 Increase in Investment securities

Total assets

78,971

93,601

14,630Total current liabilities

27,58737,925

10,338

85

450

365

Total fixed liabilities

4,362

4,121(241) Redemption of corporate bonds

Total liabilities

31,94942,046

10,097

Total net assets

47,021

51,5554,534 Decrease in retained earnings

Total liabilities and net assets

78,971

93,601(Short-term borrowings)

Increase in notes and accounts payable—trade frompachinko/pachislot machine sales

14,630Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

1316

11. Consolidated Statement of Cash Flows (Overview)(Unit: Million yen)

Year ended March
31, 2011
Results

Cash flows
from operating activities

8,005

Cash flows
from investing activities(4,356)

Cash flows
from financing activities(3,915)

Effect of exchange rate changes*
Increase (decrease)
Balance at beginning of period
Balance at end of period

(7)
(274)
15,906
15,632

Year ended March 31, 2012
Results

Factors
Income before income taxes and minority interest
Increase in notes and accounts receivable—trade
10,015 Increase in notes and accounts payable—trade
Income taxes paid
Purchases of tangible fixed assets(4,798) Purchases of intangible fixed assets
Purchases of shares in affiliates
Dividends paid
(2,565) Redemption of corporate bonds
Repayment of short-term borrowings

8,265(5,194)
11,048(7,112)(1,355)(1,065)(1,021)(1,659)
(748)
(152)

0
2,652
15,632
18,284* Cash and cash equivalents

Cash flows from operating activities
11,000Cash flows from investing activities
10,015

8,005

Cash flows from financing activities

7,000
3,000
(1,000)(5,000)(4,356)
3. 2011(3,915)(4,798)(2,565)

3. 2012Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

1417

12. Profit Earning Capacity of Entertainment BusinessContinuing investments to create IP and maximize its value(Unit: Million yen)

Year ended
March 31, 2012

(I)

Pachinko/
Pachislot

Entertainment business’s earning capacity
SportsEntertainmentMobile

TotalOthers

Net sales

83,959

1,924

1,945

5,460

9,329

Operatingincome

8,664

117

(139)

(121)

--

277

277

-

-

438

438

117576594(II) Amortization ofgoodwill andother assets *(III) Development
investment cost forshared content

Entertainment businessearning capacity(I) + (II) + (III)* The figures are calculated based on the straight-line method.
* Projects included in the Pachinko/Pachislot (PS) Field are excluded from this table.
Source: Fields

Copyright 2012 FIELDS CORPORATION All rights reserved.

1518

Disclaimer/Contact

The plans, strategies and estimates of the Company indicated in these documents, other thanactual results and established facts, include potential risks and uncertainties and cannot beguaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of thepachinko/pachislot market in which the Company operates, market competition and the products
handled by the Company.

IR Section, Corporate Communications OfficeContact

TEL: +81-3-5784-2111

E-mail: ir@fields.biz

Copyright 2012 FIELDS CORPORATION All rights reserved.

19