Promoting the appeal of Marunouchi area
FAM Trip for business meeting planners around the world● FAM Trip to advance the attraction of MICEDMO TOKYO Marunouchi that seeks to attract MICE (Meetings, Incentives,Conventions, Exhibitions/Events) participated in the FAM Trip (organized by the Tokyo
Convention & Visitors Bureau: TCVB) in the Marunouchi area on Wednesday,December 8, 2022. The aim was to show international business meeting planners theappeal of the Marunouchi area that is dotted with MICE-related facilities and uniquevenues that are well-suited for use in a variety of styles.
FAM Trip is short for Familiarization Trip. This FAM trip allowed planners to learn how
to leverage the location for clients by fully experiencing Marunouchi area throughunique activities and site inspections of hotels, unique venues., etc.

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Presentation at DMO TOKYO Marunouchi
Site inspection of the Palace Hotel Tokyo
City-explore by rickshaw
Nijubashi bridge (Imperial Palace Run program)
Lunch at the restaurant “THE UPPER”
Site inspection of The Peninsula Tokyo
Blind Experience (Team-building program)
Marunouchi Street Park on Marunouchi-Nakadori Street
Site inspection and dinner at Tokyo Kaikan

● Presentation at DMO TOKYO Marunouchi

Business meeting planners listening to a presentation

That day, business meeting planners from seven countries; the U.S.A., Germany,Denmark, Spain, Singapore, Indonesia and Vietnam, gathered in DMO TOKYOMarunouchi. The FAM Trip began with a presentation introducing the appeal of theMarunouchi area and DMO TOKYO Marunouchi’s activities.
“While only about a third of the size of Central Park in New York City, this area is home
to about 4,300 companies and is a business hub that makes up 25% of Japan’s GDP.
There are many MICE facilities within walking distance and many world class luxury
hotels and unique venues. DMO TOKYO Marunouchi is an aggregation of thesefacilities and groups and supports MICE activities in the Marunouchi area as a onestop portal.”

● Site inspection of the Palace Hotel Tokyo

On the balcony in guest room - Palace Hotel Tokyo

The first stop on the tour was the Palace Hotel Tokyo that is one of the leading five-star
hotels in the Marunouchi area. The party inspected banquet halls for MICE events anda guest room with stanning view balcony where many international VIPs stayed.
● City-explore by rickshaw

The party lined up on rickshaws. Off they go!

In front of the hotel, rickshaw drivers welcomed the party for a quick city explore ofMarunouchi. They went through the unique Marunouchi scenery including thecosmopolitan urban streets, the Imperial Palace, Tokyo Station, and MarunouchiNakadori Street covered in rich greenery. Comments like, “I could leisurely enjoy theMarunouchi streetscape,” and “It was a valuable experience and I am positive businessmeeting participants would enjoy it,” showed how visitors from overseas love authentic
Japanese culture.

● Nijubashi bridge (Imperial Palace Run program)Group photo in front of the Palace Plaza Nijubashi bridge

Next, the group went to the Palace Plaza to learn about the Imperial Palace Run
program.
The program is to run through the outer gardens of the Imperial Palace with a coachfrom international sports manufacturer ASICS. You can refresh your body and soul byrunning the course with enjoying both urban landscape and green escape, and it is theperfect team building experience for MICE group.

● Lunch at the restaurant “THE UPPER”

The party enjoying lunch at THE UPPER

After fully enjoying the morning portion of the FAM Trip, the group went to the rooftop
restaurant THE UPPER, where they dined on the restaurant’s famous casual Frenchcuisine.

● Site inspection of The Peninsula Tokyo(Left) PETER, a restaurant on the top floor (24th floor)(Right) The Sky Room event space on the same floor

The afternoon began with a site inspection of The Peninsula Tokyo, a five-star luxury
hotel. The party toured the venue that can be adapted to different event purposesand scales, like theater-style meetings, cocktail parties, or small-group dining.

● Blind Experience (Team-building program)

Mohamed Omer Abdin (Specialist, Sustainability Philanthropy and Partnership, Santen PharmaceuticalCo.; center of the photo) and planners participating in the Blind Experience

After arriving at DMO TOKYO Marunouchi, the group met with members of the CSRGroup in the Planning Development Division of Santen Pharmaceutical Co., a global
pharmaceutical manufacturer based in the Marunouchi area. The CSR Group came asguests to talk about the Blind Experience, a program that promotes understanding ofvision impairments and teaches the importance of communication.
Then, the party tried various out-of-the-ordinary experiences wearing an eye mask, led
by Mohamed Omer Abdin who is completely blind. The program of synchronizing theirbreathing without relying on sight was a valuable experience to realize the importanceof psychological safety and communication.

● Marunouchi Street Park on Marunouchi-Nakadori Street

Iconic signage of the Marunouchi Street ParkAs the final part of the FAM Trip, the party moved on Marunouchi-Nakadori Street thatis a unique and iconic venue of the area where the Marunouchi Street Park (MSP) was
held at the largest scale to date. MSP is a social experiment to test the future shapeand methods for the use of Marunouchi-Nakadori Street. In 2022, the MSP area wasexpanded from Marunouchi-Nakadori Street to also include Gyoko-dori Street for thelargest scale of this event to date. Participants commented, “It is fantastic how they
could energize the area using a public street in a business center of Japan” and “MSPis also set up in spring and summer, and I would definitely like to experience
Marunouchi in all the different seasons.”

Group photo in front of Tokyo Station after the MSP inspection

● Site inspection and Dinner at Tokyo KaikanNight scenery from the balcony of the Tokyo Kaikan chapel(Left) The planners enjoying a short break at MAIN BAR(Right) Special cocktail that is popular for its gentle flavor

The last spot on the tour was the Tokyo Kaikan. After seeing the chapel that provided
fantastic views of night scenery, the party went to the authentic bar.
*The party enjoyed a special cocktail that was inspired by a collaboration cocktail withsake breweries introduced during Otemachi, Marunouchi, and Yurakucho Bar HoppingWeek.
*Cocktail fair planned by DMO TOKYO Marunouchi and held from November 24 to December 7, 2021.

After an entire day together, the planners had become very friendly with each other.

To close the day, they shared their thoughts on the FAM Trip while enjoying Japanesestyle cuisine at Yachiyo in the Tokyo Kaikan.

The dishes from Yachiyo with graceful presentation

Lastly, the planners received souvenirs of a reusable bag with the DMO TOKYO
Marunouchi logo and sustainable salt produced under the supervision of Yu Sugimoto,the Head Chef of the Imperial Hotel Tokyo that is a DMO member company.

The FAM Trip designed to showcase the appeal of Marunouchi area enabled MICE
planners learn how to leverage this area for their clients. DMO TOKYO Marunouchi willcontinue to work hand in hand with its member companies to promote urban area-wideMICE.