For Immediate Release
March 13th, 2019
LIXIL Group Corporation

LIXIL’s Brand GROHE Shaping the Future of Water at ISH 2019

Frankfurt, Germany – LIXIL Group Corporation (LIXIL), maker of water and housing products, announced
today that its GROHE kitchen and bathroom brand is showcasing a record number of 500 single new products
at ISH 2019, the world's leading trade fair for the responsible use of water and energy in buildings (11-15March 2019).
This is the biggest display of innovation by GROHE so far – tailored to the needs of consumers as well as
professional partners such as architects, installers, insurers, and smart home experts - and addresses fiveconsumer megatrends the brand has identified: ‘new living spaces’, ‘consumers become creators’, ‘the searchfor simplicity’, ‘taking control’, and ‘intelligent life management’.
3D Metal Printing Is Revolutionizing The Water Experience At Home
According to the five megatrends, consumers are fundamentally changing how they define and use theirliving spaces; they are taking control over the creation of their living spaces, and have become creatorsthemselves - all thanks to simplified and intelligent product solutions.
A unique formula of granules has been exclusively developed by GROHE for their 3D metal-printers located atits Hemer manufacturing site in Germany. “The designs of our new faucets GROHE Atrio Icon 3D and GROHE
Allure Brilliant Icon 3D are beyond belief,” Michael Rauterkus, GROHE and LIXIL EMENA CEO, said.
“What you see is the future of design. For consumers, it's the future of their own creativity and ultimate
personalization. We believe that 3D metal-printing will revolutionize the water experience in the home. It’s the1 | Page

ultimate blend of customization and industrial production.”
Consumers Become Creators
The boundaries between the individual living areas are becoming more blurred. Kitchens are merging withliving rooms, while bathrooms are increasingly connected to bedrooms. Both spaces are becoming important
living spaces and not just functional ones, and consumers are paying more attention to individual styles andpreferences.
GROHE is today positioning itself as a leading brand for complete kitchen and bathroom solutions. Its
products – now ranging from faucets and showers through to ceramics, sinks and accessories – combine
quality and durability with a stunning range of colors and materials.
Creation Without Complexity
On top of simplifying home design through its wide range of products, consumers seeking simplicity also
have access to GROHE’s PerfectMatch designs.
Essence, GROHE’s first ceramic line introduced under LIXIL, embodies a modern minimalism, showing beauty
in its purest form. The design line’s characteristics are its gentle organic forms that are based on their
reduction to the essentials.
But GROHE’s product solutions go far beyond aesthetic design; they are also about the intuitive handling andsimplified installation of products. The new GROHE Rapido SmartBox, for example, provides architects,planners and installers with a single solution: the concealed installation can be combined with the innovative
shower system GROHE SmartControl, thermostats and single-lever mixers, offering a universal solution forliterally all requirements.
A New Connected Ecosystem
Two years ago, GROHE launched its first Internet-of-Things (IoT) solution: GROHE Sense and Sense Guard.
Now the brand is going beyond just pioneering hardware. At ISH 2019, GROHE is unveiling a new generationof GROHE Sense water sensors and is launching GROHE Sense Guard Pro for multi-family homes and high-rise
residential buildings. Installed on both the cold and hot water pipes, it offers water security and provides
accurate water consumption data directly to mobile devices via the GROHE Sense App. This also means that
there is full visibility of water and energy consumption, allowing consumers to take control.
The GROHE Sense system has created a disruptive new business model for GROHE as well as for installers andnew business partners such as insurance and property management companies. “We are creating an
intelligent platform, the biggest ecosystem for water security and water management, which will allow ourindustry partners worldwide, such as insurance companies, to implement new business models”, said MichaelRauterkus.
2 | PageFor more information, please visit:
GROHE at the Forum Messe Frankfurt (Booth FOR.0/A01)

The GROHE Digital Press Kit-EndsAbout LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone,everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products thattransform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to
improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including
INAX, GROHE, American Standard, and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to makeproducts that touch the lives of more than a billion people every day.

LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.

LEARN MORE AT:3 | Page