FIELDS CORPORATION
3rd Quarter of Year Ending March 2007 Results

February 8 (Thu), 2007

THE GREATEST LEISURE FOR ALL PEOPLE

2767:JASDAQ

FIELDS CORPORATION
Copyright 2007
FIELDSCORPORATION All rights reserved.
Statements in these materials concerning plans, strategies, forecasts and other items that are not historical facts, including corporate risks and uncertainties,
cannotbe guaranteed.
Risks and uncertainties include, but are not limited to, economic conditions, the competitive environment and products supplied by Fields, all chiefly involving the company’s corepachinko / pachislot business domain.

1

Contents

1.

3rd Quarter of Year Ending March 2007 Results

P. 3

2.

Appendix I

P. 11

3.

Appendix II

P. 21

Copyright 2007 FIELDS CORPORATION All rights reserved.

2

3rd Quarter of Year Ending March 2007 Results

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

33rd Quarter of Year Ending March 2007 Results(Consolidated)(Unit : ¥million)
Year ending March 2007

Year ended March 2006
1st Half

3Q

1Q-3Q

1st Half

35,746

8,211

43,957

47,122

17,022 207.3%

64,144 145.9%

Gross profit

9,365

4,337

13,702

14,0505,282 121.8%

19,332 141.1%

SG & A expenses

7,902

4,440

12,342

9,329

5,306 119.5%

14,635 118.6%

Operating income

1,462

-103

1,359

4,720

-24

-

4,696 345.5%

4.1%

-1.3%

3.1%

10.0%

-0.1%

1,806

-52

1,754

4,980

61

5.1%

-0.6%

4.0%

10.6%

0.4%

961

-278

683

2,225

70

2.7%

-3.4%

1.5%

4.7%

0.4%

Net sales

Operating income ratio

Ordinary income
Ordinary income ratio

Net income
Net income ratio

3Q

YOY

1Q-3Q

YOY

7.3%

-

5,041 287.4%
7.9%-

2,295 336.0%
3.6%

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

4

3rd Quarter of Year Ending March 2007 Results(Non-Consolidated)(Unit : ¥million)

Year ending March 2007

Year ended March 2006
1st Half

3Q

1Q-3Q

1st Half

33,077

5,157

38,234

41,141

12,032 233.3%

53,173 139.1%

Gross profit

8,245

2,985

11,23012,351

3,956 132.5%

16,307 145.2%

SG & A expenses

6,538

3,486

10,024

7,373

3,888 111.5%

11,261 112.3%

Operating income

1,706

-501

1,205

4,977

69

-

5,046 418.8%

5.1%

-9.7%

3.2%

12.1%

0.6%

1,982

-474

1,508

5,284

127

6.0%

-9.2%

4.0%

12.8%

1.1%

1,209

-389

820

2,810

240

3.7%

-7.5%

2.2%

6.8%

2.0%

Net sales

Operating income ratio

Ordinary income
Ordinary income ratio

Net income
Net income ratio

Dividend per share ( ¥ )

2,000

3Q

1Q-3Q

YOY

YOY

9.5%

-

5,411 358.8%
10.2%

-

3,050 372.0%
5.7%

2,000

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

5

PS Field

Unit Sales of Pachinko Machines by Manufacturer（Unit:Machines）

Year ended March 2006
1st Half

Year ending March 2007

3Q

1Q-3Q

1st Half

3Q

YOY

1Q-3Q

YOY

Sammy

7,253

14,641

21,894

4,664

26,249179.3%

30,913141.2%

Bisty

59,56754,371

113,938

111,253

12,14622.3%

123,399108.3%

-

-

-

-

-

-

-

-

Others

7,524

3,872

11,396

7,354

3,631

93.8%

10,985

96.4%

Total

74,34472,884

147,228

123,271

42,02657.7%

165,297112.3%

Olympia

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

6

PS Field

Unit Sales of Pachislot Machines by Manufacturer（Unit:Machines）

Year ended March 2006
1st Half

3Q

Year ending March 2007

1Q-3Q

1st Half

3Q

YOY

1Q-3Q

YOY

Rodeo

52,80874

52,882

24,485

5,110 6,905.4%

29,595

56.0%

Bisty

ブランド

19,136

3,755

22,891

41,49523,508626.0%

65,003284.0%

Olympia

5,412

499

5,911

36,854167

33.5%

37,021626.3%

Others

7,687

11,914

19,601

3,702

939

7.9%

4,641

23.7%

Total

85,043

16,242

101,285

106,536

29,724183.0%

136,260

134.5%

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

7

PS Field

Main Pachinko machine name sold in 3Q ofYear Ending March 2007
LaunchContinuous sales

Manufacturer

Machine nameBisty

CR Neon Genesis Evangelion:
Second Impact

Sammy

CR Gamera Extreme Battle

Bisty

CR Shin Sangoku Musou

Bisty

CR Otoko Ippiki Gaki Daisho

Bisty

CR Matsuura Aya

Bisty

CR WINK

Sammy

CR Salaryman Kintaro

Sammy

CR SEACOP

1Q

2Q

3Q

(1)
(2)

(2)

（Unit:Machines）(1)

Units sold in each quarter(1)

Cumulative
Units sold

36,364

161,197--

27,25827,267--38,32440,644-

11,32925,98928,133--

Others

11,298Cumulative units sold to 3Q

165,297

Unit of 10,000 or above is shown
Delivery date is December 10 in 3Q. However, based on our sales recording standard, this is to be recorded in 4Q.
Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

8

PS Field

Main Pachislot machine name sold in 3Q ofYear Ending March 2007
LaunchContinuous sales

1Q

2Q

3Q

Manufacturer

Machine name

（Unit:Machines）(1)

Units sold in each quarter(1)

Cumulative
Units sold24,481

125,545--

30,25330,277--39,61560,75621,14160,756ROCKY BALBOA--

Dokaben

-

-

Rodeo

Ore No Sora

Olympia

LOONEY TUNES: BACK IN
ACTION

Olympia

King of mouse

Bisty

Lord of the Rings

Bisty

Tomb Raider

Bisty

Tomb Raider

Bisty
Rodeo

(2)

(3)

(3)

5,273

Others136,260

Cumulative units sold to 3Q(1)

Unit of 10,000 or above is shown(2)

Delivery date is October 1 in 3Q. However, partial shipment of 2Q is recorded in 2Q.

(3)

Cumulative units sold is revised due to change after release of 1st half IR presentation.
Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

9

Status of “WE LOVE Pachislot Campaign”■Status of campaign－ Continuously operating from October 2006 in connection with release of pachislot machine we sell.
Now the fourth campaign is underway due to good participant reaction.
Campaign
The
Now underway
Fourth
The
Third

The
SecondTheFirst

The second stage

PeriodApplicable Machine

January 15-February 11 Karate-Baka Ichidai
December 18-31

Main Prize# of winners

Advance ticket and complimentary ticket for premium preview for “GENGHISKHAN- To the Ends of the Earth and Sea” , Original “Pachislot-jacket”

1,500
500

Original “Pachislot-jacket”
Dokaben

The first stage

December 11-17

The second round November 25-December 10

Ticket for K-1 PREMIUM Dynamite!!

1,000

Nintendo DS, Original “Pachislot-jacket”

500

ROCKY BALBOA
The first round

November 20-24

Ticket for K-1 WORLD GP

1,000

The 4thOctober 25-31

Classy car, Plasma TV, Accessories,
Goods （Yamamoto“KID”Norifumi KILLER BEE T-shirt etc.）

1,011

The 3rdOctober 18-24

Classy car, Plasma TV, Accessories,
Goods （Yamamoto“KID”Norifumi KILLER BEE T-shirt etc.）

1,011

Tomb Raider
The 2ndOctober 11-17

Classy car, Plasma TV, Accessories,
Goods （Yamamoto“KID”Norifumi KILLER BEE T-shirt etc.）

1,011

The 1stOctober 1-10

Classy car, Plasma TV, Accessories,
Goods （Yamamoto“KID”Norifumi KILLER BEE T-shirt etc.）

1,011

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

10Appendix I

Copyright 2007 FIELDS CORPORATION All rights reserved.

11

PS Field

Account of main machine name sold in 1Q of
Year Ending March 2007
Pachinko Machine

Pachislot Machine
Machine nameMachine name

■CR Neon Genesis Evangelion: Second Impact
・Evolutionary sequel to “CR Neon Genesis
Evangelion”(cumulative sales of 120,000 units),
offering an even more dynamic expression of the worldof “Neon Genesis Evangelion”■Ore No Sora・It boasts 20-inch “doughnut vision”
・Featuring the characters made famous in Hiroshi
Motomiya’s manga of the same name. With the greatest
number of special effects and features ever put into amachine by Rodeo and the Ore Time(My Time) effect,
which raises the level of expectation to a fever-high pitch©GAINAX/Project Eva.･TV Tokyo■CR Gamera Extreme Battle
・It features characters from “Gamera”, the SFX monsterfilm
・It also features “Gamera Chance”, a scoring systemthat combines the 7-type and and the wing-typeformats.
©Kadokawa Pictures ©1995 Kadokawa Pictures NH ©1996 Kadokawa Pictures NHFN ©1999 Kadokawa Pictures TNHN

©Sammy©Hiroshi Motomiya／Shueisha／FIELDS©Sammy©RODEO■LOONEY TUNES: BACK IN ACTION( New regulation No. 5 machine )・The first full-scale collaboration between Fields andOlympia
・The birth of “GOLD OLYMPIA” brand・Cute and spirited characters such as Bugs Bunny areappearing on the screen
TM＆©Warner Bros.Entertainment Inc.
(s06)

■CR Shin Sangoku Musou・It features characters from the home video game “ShinSangoku Musou 2”, developed by Koei Co., Ltd.
・It transplants the world where heroes battle supremacy
over the land

■King of Mouse
・Story in the motif of adventure and battle of mouse andits companion
・Machine type fully satisfying to Pachislot fan©KOEI Co., Ltd. All rights reserved.

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

12

PS Field

Account of main machine name sold in 2Q ofYear Ending March 2007
Pachinko Machine

Pachislot Machine
Machine nameMachine name■ CR Otoko Ippiki Gaki Daisho
・It features characters from the comic “Otoko Ippiki
Gaki Daisho” by popular manga artist Hiroshi
Motomiya
・The rule of the game couldn’t be simpler: win thefight or lose it. Players can enjoy non-stop action as
the characters clash in a series of powerful fightscenes©Hiroshi Motomiya／Shueisha／FIELDS■CR Aya Matsuura
・It features Aya Matsuura nicknamed “Ayaya” asmain character
・A fantastic adventure story unfolds on the screen as
Matsuura blasts into orbit with her sight set on
becoming the top space idol

■Lord of the Rings( New regulation No. 5 machine )・It boasts the Bisty’s first-ever 15-inch full-scale liquid
crystal display screen
・It recreates realistic actions spilling over from the big
screen and dramatic tale,
making them feel as if they are in a movie theatre©MMV New Line Productions,Inc. All Rights Reserved."The Lord of the Rings;The Return of the King"and the names of the characters,items, events and places
therein are trademarks of The Saul Zaentz Company d/b/a Tolkien Enterprises under license to New Line Productions,Inc.

■Tomb Raider
・Launched as a game software and sold more than 30
million units worldwide. It features movie charactersfrom “Tomb Raider”
・It recreates the thrilling adventures worldwide©2006 Core Design Ltd. Lara Croft and Tomb Raider are trademarks of Core Design Ltd. All rights reserved.Eidos and the Eidos logo are trademarks of the SCi
Entertainment Group. All rights reserved.

©UP-FRONT AGENCY

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

13

PS Field

Account of main machine name sold in 3Q ofYear Ending March 2007
Pachinko Machine

Pachislot Machine
Machine nameMachine name

■CR WINK
・It features the members of “WINK”, a duo ofJapanese idol.
・It recreates pretty stage using hit songs and realconcert footage.

■ROCKY BALBOA( New regulation No. 5 machine )・It features characters from the “Rocky” movie series
released in 1976 in the United States.
・Using actual and 3-D CG images, it recreates thestory of an unknown boxer who becomes a great
champion.
©polystar co., ltd■CR Salaryman Kintaro
・It features characters from “Salaryman Kintaro”,
a comic by cartoonist Hiroshi Motomiya.
・It recreates so-called Kintaro Chance, a well-received
extra chance in the pachislot version of Salaryman
Kintaro.
©Hiroshi Motomiya／Shueisha／FIELDS©SammyROCKY™ & © 1976-2006 METRO-GOLDWYM-MAYER STUDIOS, INC. ALL RIGHTS RESERVED.

■Dokaben( New regulation No. 5 machine )・It features characters from “Dokaben” created bycartoonist Shinji Mizushima.
・It reproduces Dokaben’s duels with his eternal rivals
and the exciting plays of his distinctive team members
one after another.
©Shinji Mizushima © Sammy © RODEO

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

14

Corporate Profile
Corporate Data

（ As of September 30, 2006 ）Principal Shareholders
Name of shareholders（ As of September 30, 2006 ）Number ofshares held

Percentage ofoutstanding
shares owned

Company name

FIELDS CORPORATION
http://www.fields.biz/

Hidetoshi Yamamoto

112,200

32.33%

Establishment

June 1998 (Started business as TOYO Shoji Corporation in 1983)

Takashi Yamamoto

40,00011.53%

Yoko Yamamoto

35,00010.09%Sammy Corporation

27,5007.93%

Mint Co.

16,0004.61%

Morgan Stanley & Co. Inc.

5,223

1.51%

Yuki Yamamoto

5,000

1.44%

Japan Trsustee Services Bank, Ltd.

4,614

1.33%

CMBLSA Re Mutual Fund

4,441

1.28%

Trust & Custody Services Bank, Ltd.

2,990

0.86%

Space Tower 12F, 3-6, Maruyama-cho, Shibuya-ku, Tokyo
Head office address E
150-0044 Japan
Paid-in capital¥7,948.03 billion

Stock information

Total outstanding shares: 347,000 shares

MarketJASDAQ 2767

Number of
employees

745 (non-consolidated)

Main businessactivities

Planning, development, and sales of Pachinko/Pachislot machines

Branch offices

Sapporo, Aomori, Sendai, Koriyama, Niigata, Takasaki, Tsukuba,
Utsunomiya, Saitama, Chiba, Tokyo, Western-Tokyo, Yokohama,Shizuoka, Nagoya, Nagano, Aichi, Mie, Kanazawa, Kyoto, Osaka,
Kobe, Hiroshima, Okayama, Yamaguchi, Matsuyama, Fukuoka,
Saga, Kagoshima, Kumamoto (opened in April 2006)(30 bases nationwide)

1,039(consolidated)

Consolidated
subsidiaries

・Japan Sports Marketing, INC.
・Fields Jr. Corporation
・White Trash Charms Japan Co., Ltd.
・Digital Lord Corporation
・D3 Inc. , other 7companies

Equity method
companies

・RODEO Co., Ltd. ・Kadokawa Haruki Corporation

Number of shareholders by
category

Financial institutions

3.55%

Securities companies

0.55%

Other companies

14.55%

Foreign companies and others

9.13%

Individuals and other 72. 22%

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

15

Group Structure（ As of September 30, 2006 ）FIELDS CORPORATION[ JASDAQ code:2767 ]PS FieldGame Field

Fields Jr. Corporation(100%)

Digital Lord Corporation(100%)

Rodeo Co., Ltd.

(35%)

Business
Partner

Other Field

D3 Inc. [JASDAQ code:4311] (57.2%)

Japan Sports Marketing, Inc.

(61.8%)

D3 Publisher Inc.

White Trash Charms Japan
Co., Ltd.

(100%)

Entertainment Software
Publishing Inc.

Fields Pictures Corporation(100%)

D3Publisher of America, Inc.
(USA)

Database Co., Ltd.

(100%)Sammy Corporation

D3Publisher of Europe Ltd.
(UK)

G&E Corporation(33.3%)SANKYO Corporation

D3DB S. r. l.
(Italy)APE Inc.

(33.3%)

Olympia Co., Ltd.

thinkArts Co.,Ltd.

(100%)

Kadokawa Haruki
Corporation(30%)

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

16

Introduction of Affiliate Companies■PS Field■Game Field

Digital Lord Corporation

D3 Inc.

■Involved in the planning and development of image software
essential to the Pachinko/Pachislot business as well as planning andbrand management for the merchandizing business of copyrighted
characters. The company applies this expertise in thepachinko,pachislot, and various merchandizing business, to create newimage software and characters.

Fields Jr. Corporation■In March 2005, D3 PUBLISHER Inc., a game publisher, wasconsolidated into a subsidiary to develop various contents in view ofthe game market in the world .
This consolidation enables us to enhance business such as promoting the acquisition of copyrights in
the U.S. and European markets as a content provider through planning, developing and selling gamesoftware in a more timely manner in close collaboration with other Fields Group companies.
*In April 2006, D3 Group shifted to a holding company system composed of D3, Inc. that is aholding company, D3 Publisher Inc. in Japan, D3Publisher of America,Inc and D3Publisher ofEurope LTD that are operating companies.
■D3 group■Registers and manages approximately1,200 college students acrossJapan who are involved in the delivery and installation ofpachinko/pachislot machines. Also conducts nationwide marketing
research for 16,000 pachinko halls and collects information on thetypes of machines installed in halls and the status of hall customers.
This information is utilized in the planning and development of new
machines.

CODE

4311:JASDAQ

http://www.d3i.co.jp/

D3 Inc.
D3 Publisher Inc.
Entertainment Software Publishing Inc.
D3Publisher of America, Inc. (USA)
D3Publisher of Europe Ltd. (UK)
D3DB S. r. l. (Italy)

thinkArts Co., Ltd

Rodeo Co., Ltd.
■Our company acquired capital in Rodeo Co., Ltd., which is one of
the group companies of Sammy Corporation, the top manufacturer ofpachislot machines, and became Rodeo Co., Ltd’s sole distributor.
The Sammy Group has strong product development capabilities and weare promoting collaboration with the Group taking advantage of thesynergy between our major product merchandizing rights and theirproduct development capabilities.
http://www.rodeo.ne.jp/■Our company newly consolidated thinkArts Co., Ltd., which isengaged in the development of image software for Pachinko/Pachislot
and game software.
We steadily build structure to to create high-value digital contents with Digital Lord Corporation.
http://www.thinkarts.jp/

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

17

Introduction of Affiliate Companies (Continued)■Other Field

Japan Sports Marketing, Inc.

G&E Corporation■ Established in October 2005 through the merger of J. Sakazaki
Marketing Inc., which became a consolidated subsidiary in July
2005, Professional Management Co., Ltd. and Total Workout
Corporation.

Involved in the wide range of sports entertainment business such as planning and organizingof sports events, TV rights distribution and gym operation.
http://www.jsm.jp

White Trash Charms Japan Co., Ltd.
■A fashion accessories brand that originated on the West Coast of the
U.S. and is widely cherished by many fashion leaders, including
Hollywood stars, artists, and stylists. Started import sales in April, 2002
in Japan and opened a directly managed shop in Roppongi Hills in April
2003. Plans are underway for expanding its product lineup.

■G & E Corporation is a joint venture formed by SANKYO Co., Ltd.,Sammy Corporation, and Fields Corporation, and the industry’s as wellas Japan’s first personnel training school for general entertainment firms.

In this school, students can systematically learn basic knowledge about the industry, develop businessskills, and acquire the industry’s cutting-edge technologies and knowledge. Also, this school open
up career opportunities for students in the shareholding companies as well as in the entertainment
industry after their graduation.
http://www.g-e.jp/

Kadokawa Haruki Corporation■Haruki Kadokawa is a well-known pioneer in the media mix strategy
that provides content across a broad range of areas, such as publishing,movies, and music. Kadokawa Haruki Corporation has established aunique position in the publishing industry by appointing him as a special
adviser to the company, and by making efforts to develop genres, such as
science fiction, suspense, mystery, horror, hard-boiled, and historicalnovels, breaking fresh ground in each genre.

http://www.whitetrashcharmsjapan.com

Fields Pictures corporation
Under
Construction■Established to create powerful contents such as film and cartoon.
Aiming to produce primary digital contents for multi-use including
pachinko, pachislot and game.

Through collaboration with Kadokawa Haruki Corporation, our company jointly promotes business ofthe multiple-use content owned by Kadokawa Haruki Corporation and also creates primary content
and characters using their capabilities of developing various content, aiming to depart from the current
secondary-use based content provider business.
http://www.kadokawaharuki.co.jp/

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

18

Financial Highlights
Key financial data （Thousand of JPY）
Net sales

1999.3(non-consolidated)2000.3(non-consolidated)2001.3(non-consolidated)2002.3(non-consolidated)2003.3(consolidated)2004.3(consolidated)2005.3(consolidated)2006.3(consolidated)2007.3 3Q(consolidated)

11,811,500

10,017,585

11,496,060

34,560,468

61,888,832

66,211,589

81,658,011

96,814,364

64,144,435

Operating income

138,791

768,876

1,700,893

5,730,688

6,781,196

11,866,578

12,097,224

12,348,156

4,696,745

Ordinary income

107,358

726,910

1,681,106

5,664,866

7,022,048

12,209,509

12,480,571

13,127,685

5,041,650

Net income

34,842

262,168

583,0813,041,486

3,524,372

6,620,253

6,926,791

7,085,994

2,295,518

Paid-in capital

10,00010,000116,000

530,500

1,295,500

1,295,500

7,948,036

7,948,036

7,948,036

Shareholders’ equity

23,938286,107

1,069,803

3,883,201

8,752,797

14,507,820

33,426,273

39,411,552

41,596,006

5,388,131

6,199,947

6,211,821

18,631,438

17,090,435

37,115,839

72,584,547

87,556,534

66,490,558

Cash flows from Operating activities－－

1,105,738

4,525,559

3,316,128

851,192

2,965,857

6,164,786

8,419,833

Cash flows from Investing activities－－

269,440(724,077)(2,253,217)(3,190,193)(5,257,154)(2,224,610)(2,540,244)

Cash flows from Financial activities－－

Cash and cash equivalents at end of the period－－( 920,780)
1,414,660

2,004,198
6,857,525(2,454,804)
5,739,061

2,029,999
5,437,758

10,177,881
13,326,256(1,540,544)
15,777,313

1,342,464
23,035,843

Indicators per share （Single of JPY）

1999.3(non-consolidated)2000.3(non-consolidated)2001.3(non-consolidated)2002.3(non-consolidated)2005.3(consolidated)2006.3(consolidated)

119,690

1,430,535

461,122

96,026113,275

115,191

4,000・ Interim 2,000
Full year 2,000

4,000・ Interim 2,000

Total assets

Shareholders’ equity per share
Annual dividend per share(non-consolidated)
Net income per share
Management indicators (Unit : %)Shareholders’ equity ratio

1,325,324
Old shares

100,000

New shares

27,398

2003.3(consolidated)2004.3(consolidated)

268,600－－

15,000

2nd new shares 548

10,000174,211

1,310,844

2,075,024

1,275,256

117,233

1999.3(non-consolidated)2000.3(non-consolidated)2001.3(non-consolidated)2002.3(non-consolidated)

89,30524,000・ Memorial 10,000
・ Interim 10,000・ Full year 4,000

40,465

2003.3(consolidated)2004.3(consolidated)

4,000・ Interim 2,000・ Full year 2,000

19,888

20,1182005.3(consolidated)2006.3(consolidated)

0.4

4.6

17.2

20.8

51.2

39.1

46.0

45.0

Return on equity

534.6

169.1

86.0

122.8

55.9

56.9

28.9

19.5

Return on assets

2.2

12.6

27.1

45.6

39.3

45.1

22.8

16.4

20.1

20.7

20.3

Dividend as percentage of Shareholders’ equity(non-consolidated)’

－

6.0

－

7.8

(1)

7.9
(1)

1999.3(non-consolidated)2000.3(non-consolidated)2001.3(non-consolidated)2002.3(non-consolidated)

Total outstanding shares (2)

200

200

2,320

2,930

Employees (persons)

166

210

319

323

Others(2)・October, 2002 10-for-1 stock split

2007.3 3Q(consolidated)

6,615
2007.3 3Q(consolidated)

60.1

Dividend as percentage of shareholders’ equity in 2004.3 is calculated including memorial dividend

2003.3(consolidated)

32,300460・November, 2003

2004.3(consolidated)

161,500651
5-for-1 stock split

2005.3(consolidated)2006.3(consolidated)

347,000

347,000758
・September, 2004

2007.3 3Q(consolidated)

347,000901
2-for-1 stock split

・Consolidated from 2003.3

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

19

PS field - Pachinko/Pachislot Machine Sales History（Unit:Machines）
Year
ended
March
2001

Year
ended
March
2002

Year ended
March 2003

Year ended
March 2004

Year ended
March 2005

Year ended
March 2006

Full year Full year 1st Half 2nd Half Full year 1st Half 2nd Half Full year 1st Half 2nd Half Full year 1st Half 2nd Half Full year

Year ending
March 2007

3Q

1Q-3Q

71,750301,557

Pachinko machine Unit
Composition

95,631 62,809 34,823 43,876 78,699 42,575 102,456 145,031 91,157 190,943 282,100 74,344 255,317 329,661 65,637 57,634 123,271 42,026
57.5% 28.20% 26.09% 34.72% 30.29% 27.78% 60.03% 44.77% 54.03% 62.54% 59.51% 46. 64% 66.33% 60.56% 52.82% 54.61% 53.64% 58.57%

165,29754.81%

Pachislot machine Unit
Composition

70,708 159,851 98,625 82,489 181,114 110,679 68,227 178,906 77,550 114,394 191,944 85,043 129,617 214,660 58,637 47,899 106,536 29,724
42.5% 71.80% 73.91% 65.28% 69.71% 72.22% 39.97% 55.23% 45.97% 37.46% 40.49% 53.36% 33.67% 39.44% 47.18% 45.39% 46.36% 41.43%

136,260
45.19%

164,705 151,423 36,840 46,569 83,409 45,892 105,718 151,610 92,584 194,221 286,805 82,152 273,980 356,132 67,938 59,143 127,081 43,098
Unit
Composition 99.01% 68.01% 27.61% 36.85% 32.11% 29.95% 61.96% 46.81% 54.87% 63.61% 60.50% 51.54% 71.18% 65.43% 54.67％ 56.04% 55.30% 60.07%

170,179
56.43%

1,634 71,237 96,608 79,796 176,404 107,362 64,965 172,327 76,123 111,116 187,239 77,235 110,954 188,189 56,336 46,390 102,726 28,652
0.99% 31.99% 72.39% 63.15% 67.89% 70.05% 38.04% 53.19% 45.13％ 36.39% 39.50% 48.46% 28.82% 34.57% 45.33% 43.96% 44.70% 39.93%

131,378
43.57%

Direct sales

77,268 129,020 79,859 82,989 162,848 98,305 128,291 226,596 123,338 239,310 362,648 112,917 291,982 404,899 88,448 79,340 167,788 55,124
Unit
Composition 46.45% 57.94% 59.84% 65.67% 62.78% 64.15% 75.16% 69.95% 73.10% 78.38% 76.50% 70.84% 75.85% 74.39% 71.17% 75.18% 73.01% 76.83%

222,91273.92%

Indirect sales

89,071 93,640 53,589 43,376 96,965 54,949 42,392 97,341 45,369 66,027 111,396 46,470 92,952 139,422 35,826 26,193 62,019 16,626
Unit
Composition 53.55% 42.06% 40.16% 34.33% 37.32% 35.85% 24.84% 30.05% 26.90% 21.62% 23.50% 29.16% 24.15% 25.61% 28.83% 24.82% 26.99% 23.17%

78,64526.08%

Unit sales of machines

1Q

2Q

1st Half

166,339 222,660 133,448 126,365 259,813 153,254 170,683 323,937 168,707 305,337 474,044 159,387 384,934 544,321 124,274 105,533 229,807

Pachinko/Pachislot sales mix

Agency/Distribution sales mix

Agency sales

Distribution sales Unit
Composition

Direct/Indirect mix

Source : Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

20

Appendix II

Copyright 2007 FIELDS CORPORATION All rights reserved.

21

Japanese Leisure Market
Market Scale of Pachinko / Pachislot Industry
2005 Japanese Leisure market - total size of JPY 80trillion

Changes in Pachinko Market
91.0

89.0

87.0

87.0

86.0

(trillion yen)

85.0

83.0

83.0

82.0

81.0

80.1

Total leisure market

Sports
JPY4.2 trillion（5.4%）
Sightseeing / excursion
JPY10.6 trillion
Game / gambling / food & drink（13.3%）
JPY25.2 trillion
Hobby / creation（31.4%）
JPY11.1 trillion（13.9%）

30.9

30.0

28.4

28.0

28.5

28.7

29.2

27.8

29.6

28.7

2004

2005

Pachinko Market

1995

1996

1997

1998

1999

2000

2001

2002

2003

Changes in Number of Pachinko Players
Pachinko / Pachislot
JPY28.7 trillion（35.9%）

29.4

3,877

4,423

Entertainment business Institute

2,865

2,900

(10,000 people)

2,998

2,819

2,766
2,170

2,100

1,900

2,760
2,310

1,980

1,860

2,020

1,930

1,823

1,740

2000

2001

2002

2003

White Paper on Leisure

Pachinko / pachislot is one of the leading forms of entertainment in Japan, being playedby 13.4% of the population in one of 15,000 venues
1995

1996

1997

1998

1999

1,790 1,710
1,509 1,606

2004

2005

Source:“White Paper on Leisure 2006”by Central Research Service, Inc., “Pachinko Participation Fact-Finding Survey”by Entertainment business InstituteCopyright 2007 FIELDS CORPORATION All rights reserved.

22Market Scale of Pachinko/Pachislot Industry(2005)
Income Structure of Pachinko Halls

Scale of the pachinko/pachislot market: ¥28.7 trillion （Total lease amount of pachinko balls）

Gross profit:¥2. 7 trillion

Premiums: ¥26.0 trillion

Gross profit: ¥2.7 trillion

New machine installment costs(purchase amount of new machines)▼

Investment for customer expansion

・Pachinko machine: ¥867.2 billion
・Pachislot machine: ¥543.0 billion▼

Costs for constructing new halls and refurbishingexisting halls
Advertisement, marketing and after-service
expensesRelated equipment expenses
Other expenses
Net income

Pachinko/pachislot machine
market: approximately¥1,410.2 billion
Source: “White Paper on Leisure 2006”by Central Research Service, Inc, “Trend and market share of Pachinko related makers 2006”, Estimation by Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

23

Players in the Pachinko/Pachislot Industry
Players
Machine manufacturers

Pachinko Hall Operators
Direct sales■ 27 pachinko machine manufacturers■Around 15,165 in Japan■Over 60 pachislot machine manufacturers■Neighbourhood based■Regulated

40% for pachinko and 20% for Pachislot■Large number of small owner operators but somesignificant chains■Constant need to attract and retain players■‘Fickle’ client baseDistributors
Indirect sales■Usually paid via a commission from manufacturers
but may also have a resale model for pachislot■High machine turnover (every 12 months)■On average, each machine pays for itself in c. 3-6
weeks■Network of salesmen■Not directly regulated

60% for pachinko and 80% for Pachislot■Regulated

Source: Yano Research Institute Ltd.

Copyright 2007 FIELDS CORPORATION All rights reserved.

24

Number of Pachinko Halls and Installed Machines Per Hall
40000

340

323.1
318.2

40,000

35000

320

304.3

35,000

294.7

30000

300

30,000284.9# of installed machines per hall

279.9
274.3

25,000
25000

268.0

280

270.3

268.0

260.5
20,00020000

260

18,224

18,164

17,773

17,426

17,173

16,98815,00016,801

16,504

16,076

15,617

15,16515000

Pachinko/Pachislot parallel
establishment (Store #)240

10,000

10000

17,594

17,611

5,000

17,174220

16,764

16,021

16,413

15,691

15,255

13,844

14,695

13,1630

Pachislot Specialty Stores (Store#)
5000

200

570

613

662

599

1,110

967

760

1,249

1,381

2,002

1,773

0

180

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

Source: “Trend and market share of Pachinko related makers 2006” by Yano Research InstituteCopyright 2007 FIELDS CORPORATION All rights reserved.

25

Unit Sales and Sales Amount of Pachinko/Pachislot Machines
12,000,000

8,672
9000

7,864

Pachinko Machine Sales Amount (hundred million yen）

6,707

10,000,000

7000
10,000,000

5,684

5,691

5,615

5,184

Pachislot Machine Sales Amount（hundred million yen）
8,000,000

3,623

5000

5,248

5,430

5,687,950

5,851,719

5,255
3,966
3,513

3,146

6,000,000

5,529,069

2,693

2,353
1,828

4,503,180

4,359,056

Unit sales of Pachinko machines 4,067,195

3000

4,521,208

4,675,973

1000

4,060,759

4,047,427

4,000,000

3,686,677

3,373,704

3,133,340

3,128,054

3,935,063

3,716,599-1000

2,358,321

2,847,838

2,000,000

Unit sales of Pachislot machines

3,174,079

3,230,489

3,368,839

4,012,901

-3000

0

423,993

350,596775,019525,866

1,842,392

1,501,894

1,290,719

1,134,341

932,705

1,804,292

1,675,049

0

-5000

1995
1995
Pachinko/Pachislot Machine Total
Sales Amount (hundred million yen）

NA

1996
1996

1997
1997

NA

1998
1998

NA

5,977

1999
1999
7,876

2000
2000

2001

2002

2003

2004

2005

2001

2002

2003

2004

2005

8,830

9,205

9,581

11,962

13,112

14,102

Source: “Trend and market share of Pachinko related makers 2006” by Yano Research InstituteCopyright 2007 FIELDS CORPORATION All rights reserved.

26

Number of Installed Pachinko/Pachislot Machines andAnnual Turnover Rate
12,000,000

1.37
1.30

Annual turnover rate of Pachinko machine (times)
1.30

1.14

10,000,000

1.01

10,000,000

0.97

0.98

0.97

0.98
1.11

0.88
0.77

0.74

Annual turnover rate of Pachislot machine (times)

0.82

0.50

6,000,000

0.93

0.89

0.80

0.64

0.60

0.55

0.94

0.89

0.86

8,000,000

0.30

Number of installed
Pachinko machines

4,753,358

4,868,050

4,710,646

4,709,796

4,755,302

4,864,062

4,891,944

4,969,156

4,899,198

4,000,000

3,686,066

3,853,529

3,906,767

3,827,577

Number of installed
Pachislot machines

4,763,433

4,786,255

3,558,036

3,077,537

3,227,239

3,252,241

3,321,391

3,422,650

2,960,939-0.20

2,000,000

1,004,642

880,090

767,584

700,3320

1,936,470

1,887,239

1,660,839

1,606,123

1,459,233

1,323,729

1,139,356

0Annual turnover rate of
total machines (times)

-0.70

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

0.86

0.90

0.71

0.67

0.86

0.95

0.95

0.96

1.13

1.15

1.20

Source: “Trend and market share of Pachinko related makers 2006” by Yano Research InstituteCopyright 2007 FIELDS CORPORATION All rights reserved.

27

Market Share by Manufacturers
Unit Sales Share - Pachinko Machine
2000
Ranking

2001

2002

2003

2004

2005

Manufacturer

Market share

Manufacturer

Market share

Manufacturer

Market share

Manufacturer

Market share

Manufacturer

Market share

Manufacturer

Market share

1

SANKYO

18.6%

Sanyo

18.9%

Sanyo

16.4%

Sanyo

25.2%

Sanyo

22.9%

Sanyo

24.7%

2

Sanyo

15.1％

SANKYO

17.3%

SANKYO

14.8%

SANKYO

16.4%

SANKYO

21.1%

SANKYO

18.2%

3

Heiwa

11.7%

Heiwa

10.8%

Heiwa

10.0% Daiichi Shokai

9.5%* Heiwa

8.7%

Kyoraku

9.6%

4 Daiichi Shokai
5

Sofia

7.4% Daiichi Shokai

10.3％ Daiichi Shokai

8.1%

Heiwa

7.1% Daiichi Shokai

7.6%

Newgin

7.9%

5.9％

7.6%

7.9%

Sammy

6.7%

6.9%

Sammy

7.1%

Kyoraku

Kyoraku

Newgin*The number of sales of Heiwa in FY2004 is converted for 15 months for the accounting period change.
*Sankyo sales includes Bisty

Unit Sales Share - Pachislot Machine
2000
Ranking

2001

Manufacturer Market share Manufacturer

2002

2003

2004

2005

Market share

Manufacturer

Market share

Manufacturer

Market share

Manufacturer

Market share

Manufacturer

Market share

1

Aruze

36.2%

Sammy

32.8%

Sammy

31.1%

Sammy

32.1%

Sammy

40.4%

Sammy

33.6%

2

Yamasa17.6%

Yamasa17.8%

Yamasa20.4%

Olympia18.5%

Olympia

16.4%

Daito giken

13.0%

3

Sammy

13.5%

Aruze

16.1%

Aruze

19.8%

Aruze

13.6%

Yamasa8.9%

Olympia

10.3%

4

Olympia

8.8%

Olympia

8.5%

Olympia

11.7%

Yamasa11.9%

Daito giken

7.8%

Yamasa

8.3%

5

Net

4.4%

Pioneer

5.0%

Pioneer

3.3%

Daito giken

4.8%

Aruze

4.6%

SANKYO

6.1%*Sammy sales includes Rodeo*Sankyo sales includes Bisty*Aruze sales includes Eleco,Mizuho and Macy
*Olympia sales includes Heiwa
Source: “Trend and market share of Pachinko related makers 2006” by Yano Research InstituteCopyright 2007 FIELDS CORPORATION All rights reserved.

28

Disclaimer

Statements in these materials concerning plans, strategies, forecasts and other items
that are not historical facts, including corporate risks and uncertainties, cannot be
guaranteed.
Risks and uncertainties include, but are not limited to, economic conditions, thecompetitive environment and products supplied by Fields, all chiefly involving thecompany’s core pachinko / pachislot business domain.

Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

29