MORE & MORE ACCELERATES TIME TO MARKETWOMENSWEAR BRAND GAINS SPEED AND
FLEXIBILITY WITH CENTRIC PLM©2019 Centric Software Inc. All rights reserved.

We are so happy with Centric PLM. We have 100% control fromboth sides, in Turkey and in Germany, which enables us tohave a very fast customer service,” Yaşar Eşgin, CEO of Cemsel,parent company of MORE & MORE, shares his enthusiasm about
streamlining product development, sourcing and manufacturing
operations to deliver new quality products in a shorter time
period with Centric Fashion PLM.
MORE & MORE chose Centric Software as a trusted technology
partner to provide innovative enterprise solutions to restructure
their supply chain process with the goal of improving competitivenessand efficiency.
With Centric PLM, MORE & MORE has a flexible fashion PLM
solution in place that empowers their growth strategy, connects
product development teams in Germany with manufacturing andsourcing teams in Turkey, saves time and improves workflows. Now,
as Sunsa Ellrich, Head of Product at MORE & MORE says, there is“no life without Centric” at MORE & MORE.
How does MORE & MORE use Centric’s fashion PLM to boost
collaboration, innovation and growth?

MORE & MORE is an internationally-acclaimed German
womenswear fashion brand, founded in 1982 and headquarteredin Starnberg, Germany. The brand offers apparel for women
through 50 retail stores in Germany and an online store and is
distributed through 1,200 points of sale across 14 countries. In
2016, Cemsel, a Turkish manufacturer, invested in MORE & MORE
to support its global market growth.
MORE & MORE has moved from a traditional spring-summer,autumn-winter seasonal model to a fast fashion approach to itscollections. The brand now launches 37 collections and develops
5,000 articles in total per year. At this rate of product developmentand launch, flexibility, agility and speed are key in order to react
quickly to market demand.

“CENTRIC REALLY HELPSUS TO BE FASTER. IN
THE OLD DAYS WENEEDED AT LEAST 16–18
WEEKS FROM SKETCH
TO SAMPLE DELIVERY.
NOW, WITH CENTRIC, IT
TAKES 11–12 WEEKS FOR“GERMAN ROOTS, INTERNATIONALSTYLEA NORMAL COLLECTION.

CONNECTING TEAMS TO UNLOCKCOLLABORATIONMORE & MORE was handling product development previously
using Excel spreadsheets, emails and PDFs, which caused issues
with version control and access to information.
“We’re in competition with fast fashion retailers, so we needed
to optimize our time to market,” explains Ellrich. “Planning newcollections used to take a lot more time. Our designers had tosearch for information across different offices and departments tofind out which products were most successful the year before inorder to begin new collections.”
One of the primary aims of the PLM project was to connect
sourcing and manufacturing teams at Cemsel in Turkey withproduct development teams at MORE & MORE in Germany, using
the same system in real time.

©2019 Centric Software Inc. All rights reserved.

CHALLENGES++ Competition with fast fashion retailers++ Time spent searching for information
across different departments++ Need to connect teams in Turkey
and Germany on one system++ Difficulties in accessing and sharing
information across teams and users++ Version control issues withspreadsheets“When we were thinking about installing a new system, we were a little bit
nervous about how to organize the two teams, who operate in different
countries and cultures, using the same solution,” explains Ellrich.
However, once MORE & MORE encountered Centric PLM, they realized
the potential of the solution to streamline and harmonize processes
between internal teams and unlock greater external collaboration.

WEB-BASED SINGLE SOURCE OF TRUTH
MORE & MORE selected Centric PLM for its reliability, ease of use anddeep fashion industry expertise. The company was also impressed with its
ability to integrate with other systems to cover the entire product lifecycle,
speed up communication and streamline workflows with a single sourceof truth using a web-based and mobile platform.

RESULTS++ Implemented Centric PLM in
3 months++ Able to reduce mistakes andincrease speed to market++ Sketch to sample time reduced
by 40%++ Overview of the whole production
chain, from fabric to sell-throughrate++ Optimal foundation for future
growth strategy“When starting with Centric, we realized that we can integrate not just one system, but many,” explains Bernd
Moeller, Head of IT and E-Commerce at MORE & MORE. “With Centric PLM we can go from beginning to end – fromthe initial drawing, through the development of the fabric and all the way to tracking trucks as they deliver items.
We can check the status of the product at any given time, and Centric gives us an overview of the whole
production chain.”“Centric PLM supports our workflow in real-time because it is web-based and it makes it possible to work with systems in
different countries very quickly and easily,” he continues.
Ellrich adds that teams at MORE & MORE were impressed by Centric PLM’s ability to provide a centralized and reliable
source of information covering every aspect of each product.
“Centric PLM enables us to handle different types of information systems on one web-based platform. We start withmaterials and we can handle everything from logistics to sell-through rate with a single source of accurate information
concerning each product.”

FASTER AND FASTER
MORE & MORE implemented Centric PLM in just three months, and teams in Turkey and Germany now work inthe system daily. Centric PLM has transformed collaboration across locations and departments at MORE & MORE,
says Ellrich.
“Using Centric PLM gives us the chance to work across frontiers,”
she explains. “We start a design in Germany, open it up in Turkey,
continue the workflow process in Turkey and then continue
again in Germany. It’s a wonderful way of working because it
gives us the opportunity to be faster and more demand-driven.”
As Moeller adds, “The three main benefits of Centric PLM arethat we save a lot of time, the workflow between teams has
become a lot faster and the system is very flexible. We havebeen able to reduce mistakes and increase speed in responding
to the needs of market.”

OPTIMAL FOUNDATION FORGROWTH
With teams at MORE & MORE now working fully in Centric
PLM, the brand is looking to the future. Centric’s flexibility andscalability is an asset to MORE & MORE’s strategy for future
growth, with plans to expand internationally and extend thesolution to more of Cemsel’s brands in later phases.
“With our brands in Germany and in Turkey and our employees,
we’re like a family – and now Centric is part of that family.”©2019 Centric Software Inc. All rights reserved.

ABOUT MORE & MORE
Founded in 1982, MORE & MORE provide trendy fashion highlights as well as fashionable casual looks, variedbusiness wear and high-quality basics. Our special focus is on “coordinates”, because we want to offer ourcustomers new ideas for fresh, attractive looks at the very first glance.
The MORE & MORE customer is not defined by her age, but by her “attitude”. She is in the prime of her lifeand goes through her day in a positive and self-confident manner with our fashion. With MORE & MORE sheemphasizes her personality and attractiveness. She laughs about exaggerated fashion hypes and appreciates
the purposefulness and reliability with which the MORE & MORE designers implement trends in fashionable andwearable looks.
MORE & MORE is a brand with high profile and a clear positioning in the Modern Women growth market. The
establishment of the brand between mainstream and premium has high potential.

ABOUT CENTRIC SOFTWARE
From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the mostprestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product
Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, productdevelopment, sourcing, quality and collection management functionality tailored for fast-moving consumer
industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands.
Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration anddecision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retailvalue and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations
shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D
design software, 3D Digital Mock Up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring
to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost &Sullivan in 2012, 2016 and 2018.

www.centricsoftware.com©2019 Centric Software Inc. All rights reserved. Centric is a registered trademark of Centric Software.
All other brands and product names may be trademarks of their respective owners.