New medium-term management plan
(FY2023-FY2025)
TSUBURAYA FIELDS HOLDINGS INC.
Tokyo Stock Exchange Prime Market
Security code: 2767
May. 2023

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

Toward the realization of the corporate philosophy“The Greatest Leisure for All People” (up to March 2023)
Challenge to become a global IP company

From a pachinko/pachislot distribution company

October, 2022

FIELDS changed its name toTSUBURAYA FIELDS HOLDINGS
Ultraman brand-penetration in Japan and overseas

to a global content business company
2022 Shifted to new markets in PS industries
Invasion of Ukraine

2022
SHIN ULTRAMAN theatrical release
Distribution on Amazon Prime Video Expansion of fan base2020 COVID-19 pandemic

2014 ~ Successive tightening ofregulations of PS machine2018 New regulations revisions come in to effect(regulation 6.0 machine, etc.)<Development in China>

・MD expansion, including trading cards
・Ultraman Area in Shanghai Haichang Ocean Park, etc.

2020
U.S. Lawsuit victory confirmed
Began full-scale global expansion

2011 The Great East Japan
Earthquake
2004 Regulatory amendment/revised regulations enforced(regulation 5 machine)
Pachinko Neon Genesis Evangelion sold2010

2011
Established HERO’S INC. with Shogakukan group/Published first issue of HERO’S Monthly
Started serialization of ULTRAMAN
Creation and development IP

Made Tsuburaya Productions Co., Ltd. and Digital Frontier Inc. subsidiaries
Holding Ultraman IP

2005
2003

Acquired the shares of D3PUBLISHER INC.
Challenge to global market, entry into game field(*Sold in 2009)

China
Program sales of TV, movies, etc.

Stock listing
Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

2

Progress up to the FY2022 (the previous fiscal year)

Challenge to global content business2003 Listed on JASDAQ and entered content businesses
2004 Acquired a large number of content and executed M&A by capital increase through public offering■2005 Acquired the shares of D3PUBLISHER INC. Entered the game field, took on the challenge of the US market (sold in 2009)■2010 Made Tsuburaya Production Co., Ltd. (TPC) a subsidiary■2010 Made Digital Frontier Inc. a subsidiary
Acquisition of groups of digital technology such as CG・VFX

Owns Ultraman IP
TV series (New generation) revival
Developing various visual products in China and ASEAN regions

Focus on penetrating Ultraman brands

2020 Finalized a lawsuit for the rights to use Ultraman overseas■2011 First issue of HERO’S Monthly
Development and creation IP with Shogakukan group

Developed visual products such as anime and CG in TV and movies
GANTZ:O, BERSERK , MAJESTIC PRINCE, etc.

Rapid expansion of global expansion
2020 Merchandising growth in the Chinese market

Steady track record of overseas expansion

Accumulation of knowledge and know-how

The global content business is on track andshifted to a holding-company structure “TSUBURAYA FIELDS HOLDINGS”
Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

3

Roadmap of the content and digital business

Content and digital business development in China and ASEAN regions over the next three years (planned)
July “ULTRAMAN BLAZAR”

Netflix anime film originating in the U.S.
All global simultaneous distribution

scheduled to be broadcasted in Japan ➡ Simul distribution started in China and ASEAN regions

May Established a U.S. subsidiary.

Scheduled localization film releasedin China and ASEAN regions(HD shareholding ratio 100%)

TSUBURAYA FIELDS Media & Pictures Entertainment, Inc.

2023
May Ultraman area opened in Dalian Discovery
Kingdom theme park in China

Planning to open the bases
・China and Singapore

2024

Planning to open the bases
・Thailand, Malaysia and Indonesia

2025

Ultraman areas scheduled to open in some theme parks in China

Jun. Ultraman area scheduled to open
in theme park in Chengdu in China

Early Summer Ultraman the Ride scheduled to open in Seibuen Amusement Park in Japan

Within ASEAN regions
Ultraman attraction scheduled to open

Expand development of Ultraman goods in Chinese market
・Trading card・Merchandising
・Various digital services

Full-scale development of Ultraman goods in ASEAN
・Trading card・Merchandising
・Various digital services

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

4Establishing the Tsuburaya brand globally for sustainable growthEstablishing the Tsuburaya brand in China and ASEAN regions over the next three years
For this purpose

Establishment of overseas bases to build a strong cooperative framework with global business partners
I.

Raising awareness through the development of video works

II.

Expanding contact opportunities through theme park strategies(dedicated area, attraction, permanent stage)

III. Expanding the development of culturally appropriate products

China
Expansion ofdevelopment

・ Trading card
・ Merchandising
・ Various digital services

ASEAN
regions
Full-scale
development

・ Trading card

・ Merchandising
・ Various digital services
Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

5

Strengthening functions for global expansion

Establishing diverse business functions to promote global expansion of content and digital business

Global businesspromotion

Content and digital businessglobal expansion

Globalstrategic partnershipdevelopment

Creating IP

Globaldigital marketing

Promoting overseas expansion

Promoting alliances with partner companies

Leveraging existing IP and creating new IP
in line with the times

Optimal digital marketing for markets in each country and area
Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

6

Content and digital business segment

Operating profit (results/plan)

New medium-term management plan

¥9 billion¥7.5 billion¥6 billion¥4.37 billion

FY2022 results

FY2023 plan

FY2024 plan

FY2025 plan

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

7

New medium-term management plan
(FY2023-FY2025)
PS business segment
FIELDS CORPORATIONCopyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

8Players and position of FIELDS in PS sector

FIELDS is the only nationwide distributor in PS sector
Manufacturers

Distribution

Information
Pachinko

37 companies

Pachislot
Approx.

65 companies

Nationwide distribution
company

1 company

Pachinko halls

Information

7,665 halls

FIELDS

Number ofcorporations

Bases: 41 regional and branch offices,, showrooms
Sales division: Approx. 350 people

2,053 companies
3.7 stores onaverage percorporation(Source) Number of pachinko manufacturers: Nikkoso as of March 2023, Number of pachislot manufacturers: Our estimates as of the end of 2022, Number of stores: as of the end of 2022 announced by the National Police Agency, Number of corporations: Yano Research Institute, Ltd. as of the end of 2022

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

9

Pursue the ideal form as a distributor
for the healthy development of the PS sector as a leisure activity••

Provision of various data collected from fans and pachinko halls
Provision of IP that leads to the hits that fans want

Manufacturers

Pachinko halls

Bases: 41 regional and branch offices, showrooms
Sales division: Approx. 350 people••Provision of information on the needs of fans nationwide to regionalhalls by customizing them for each hall
Stable supplies of merchandise favored by fans•

Providing healthy leisure for fans

Fans
Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

10

Ideal form as a distributor
Relations with manufacturers and pachinko halls

1. Provision of various data collected from fans and pachinko halls
Manufacturers

2. Provision of IP that leads to the hits that fans want

1. Provision of information on the needs of fans nationwide to regional halls
by customizing them for each hall
Pachinko halls

2. Stable supplies of merchandise favored by fans

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

11

Mission as a distributor• Provide everyone with the best leisure through IP that are accepted by younger and elderly people as well as series IP• Obtains IP that are highly recognized and favorable based surveys and studies on the needs of fans obtained from market data
• Together with IP, provide allied manufacturer with a plan for hitting elements, and provide the developed merchandise to pachinko halls
nationwide

Pachinko
Pachislot

New IP

Hit
series IP

New IP

Hit
series IP

Well-known
IP with solid
reputation

New IP

April

New IP

May
Q1

Well-known
IP with solid
reputation

Well-known
IP with solid
reputation

Well-known
IP with solid
reputation

June

Hit
series IP

Hit
series IP

Hit
series IP

July

AugustQ2

Well-known
IP with solid
reputation

September

Hit
series IP

Well-known
IP with solid
reputation
New IP

Hit
series IP
New
Copyright

October

New IP

Hit
series IP

Well-known
IP with solidreputation

Well-known
IP with solid
reputation

New IPNovember
Q3

DecemberJanuary

February
Q4

March

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

12

PS business segment
Operating profit (results/plan)

New medium-term management plan

¥9.0 billion¥8.5 billion¥8.0 billion¥7.71 billion

FY2022 results

FY2023 plan

FY2024 plan

FY2025 plan

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

13

Consolidated operating profit plan
Operating profit (results/plan)
New medium-term management plan

¥16 billion¥14 billion¥12 billion¥10.95 billion

FY2022 results

FY2023 plan

FY2024 plan

FY2025 plan

Content and digitalbusiness¥4.37 billion¥6 billion¥7.5 billion¥9 billion

PS business¥7.71 billion¥8 billion¥8.5 billion¥9 billion

Other business andadjustments¥ (1.13) billion¥ (2) billion¥ (2) billion¥ (2) billion
Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

14

●●

Disclaimer
Except for certain facts, our plans, strategies and forecasts are included in this report.
It contains potential risks and uncertainties, and the content of such risks is not guaranteed.
Potential risks and uncertainties include the economic environment surrounding our Group's business,competitive conditions in the marketplace, and merchandise handled, but not limited to these.

Copyright 2023 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

15