PREVIEW OF THE GENEVA WATCH DAYS IN ZURICH
The 2024 Edition Is Set to Be Outstanding!
Zurich, June 5, 2024 – The Geneva Watch Days have chosen to make their debut across theSarine, organizing a pre-launch event for the iconic end-of-summer Geneva show. Indeed,from August 29 to September, all watch lovers will meet in the lakeside city to celebrate finewatchmaking.
Before that, the Geneva Watch Days, supported by 31 participating brands, made a stop in
Zurich for an evening, and the city became a hub of success. 520 people gathered at Aura,on the banks of the Limmat, to catch the vibe.

Media, retailers, and watch enthusiasts had the opportunity to discover the watchmaking
highlights of 31 out of the 54 brands that will be present in Geneva, engage in casualconversations with their CEOs and teams, participate in watchmaking workshops organized by
the Fondation de la Haute Horlogerie (FHH), or simply relax and socialize over a friendly drink.
It was a unique watch gathering in German-speaking Switzerland.
During the event, the names of the 54 brands participating in the Geneva show were unveiled.
The fact that in 2020, during the inaugural Geneva Watch Days, only 10 brands were involved,
highlights the event’s exponential growth. Initially emerging from a temporary need for agathering during the pandemic, it has gradually evolved into an established institution.
And now, the concept is developing, starting with Zurich, because watchmaking wants toreach all of Switzerland.
“While Geneva is one of the birthplaces of Swiss watchmaking, all of Switzerland supports us,
so it was essential to include Zurich in our project to make it truly national. Many of ourretailers and a large number of our customers are here. It made perfect sense to include themin our plan,” stated Antoine Pin, President of the Geneva Watch Days Association and Directorof Bulgari Watches.

“Breitling, as a founding brand of the Geneva Watch Days, supports the initiative to move the show toGerman-speaking Switzerland for a day to give it more visibility. This way, we provide a platform forthe smaller Geneva Watch Day brands, which otherwise have no presence here. Having so many
representatives of the watch industry gathered in Zurich is a first,” said Georges Kern, CEO of Breitling.
“Being based in German-speaking Switzerland, and with the support of the other brands presenttonight, H. Moser & Cie. initiated this wonderful project to bring the Geneva Watch Days across theSarine. We warmly invite all the guests who attended this Zurich edition to join us at the end of Augustin Geneva. From the Limmat to the Léman, it is just a short hop. The event is worth the trip, with anincreasingly rich program that is more and more open to the public,” concluded Edouard Meylan,CEO of H. Moser & Cie.

ABOUT THE GENEVA WATCH DAYSThe Geneva Watch Days is a watchmaking gathering founded in 2020 by six prestigious watch brands:
Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., and MB&F. The event is based on amodern and unconventional philosophy that emphasizes straightforward cooperation. It is a selfmanaged organization that is flexible, agile, and powerful, providing a common space to showcase thelatest developments in watchmaking while giving participating brands the opportunity to hostdecentralized activities. Held in partnership with the Canton and City of Geneva, and with the supportof the Geneva Chamber of Commerce, Industry and Services (CCIG), the gathering is completely open
to the public while catering to industry professionals, including retailers and media. The Fondation dela Haute Horlogerie (FHH), the Grand Prix d’Horlogerie de Genève (GPHG), and Geneva Tourism endorse
the project, with GMT Magazine as its longstanding media partner.
2024 brands: Alpina, Alto, Angelus, Armin Strom, Arnold & Son, Bausele, Beauregard, Behrens,
Bianchet, Blancpain, Breguet, Breitling, Bulgari, Byrne, Konstantin Chaykin, Claude Meylan, Corum,Cvstos, Czapek & Cie, Daniel Roth, De Bethune, Doxa, Edox, Favre-Leuba, Fortis, Frédérique ConstantGroup, Genus, Girard-Perregaux, Glashütte Original, Greubel Forsey, Hautlence, HYT, Jacob & Co,Krayon, Laurent Ferrier, Lederer, L’Epée, Louis Erard, Massena LAB, Maurice Lacroix, MB&F,Micromilpsec, Ming, H. Moser & Cie., Oris, Perrelet, Phillips in association with Bacs & Russo, Raketa,Reservoir, Ressence, Singer, Speake-Marin, Trilobe, Tutima.

Media Relations: Françoise Bezzola francoise@ideateams.ch
Management: Catherine Eberlé-Devaux catherine.eberle-devaux@bulgari.com