Pearl Research

Research Advisory Subscription

Pearl Research is pleased to announce a subscription-based research advisory
service to help companies identify and exploit opportunities in the fast-growing
Internet, games and content market.

Need for Insight and Accurate Info
Pearl Research believes it is crucial to filter through rumors and biased information
to establish accurate market information. Our research advisory service addresses
these concerns:
Need for independent and objective research: Companies need deep sector
analysis to fully understand the games market
 Critical to understand regional differences in a diverse region: What works
in China will not necessarily work in the US and vice versa.
 Develop accurate sales forecasts to drive decisions: Forecasts grounded inreality that can be used for both short- and long-term strategic planning

Benefits
For a fraction of the cost of in-house research, or a single proprietaryconsulting project, Pearl Research’s research advisory subscribers receive ongoing
access to exclusive reports, forecasts and analysis that can help them:
Identify new market opportunities and avoid costly mistakes
Develop strategic plans as well as enhance general market intelligence Improve product development, marketing and sales effectiveness Create benchmarks and help companies track their progress in the market
 Understand and keep abreast of fast-moving trends in a changing marketplaceCompanies can use the knowledge across a variety of functional areas including
strategic planning, new product development, R&D, sales, marketing and finance.

Our Deliverables – Designed to Make Your Job Easier
Pearl Research delivers research results to subscribers through an integrated
package consisting of 1) informative and comprehensive reports 2) sales forecasts
3) newsletters and PowerPoint updates and 4) a research inquiry service.
Subscribers receive market research on timely and important topics related tomarket developments and emerging trends. Deliverables are easy to access anduse, and are posted and archived on an exclusive subscriber website.
Market Reports
Pearl Research’s comprehensive reports provide companies with a wealth ofinformation to help guide your company's business decisions. The reports
typically contain forecasts, an executive summary, deep marketplace analysis, robust
discussion of inhibitors and drivers, key metrics, profiles of key companies and theirstrategies and core competencies, retail and distribution analysis, conclusions andstrategic recommendations.
Market Insights: Newsletters and PowerPoint updates
Market Insights are concise briefings that address industry specific topics ranging
from market research findings to new technology or products. To ensure relevance,
Pearl Research works with our subscribers to prioritize research topics of interest.
Research Inquiry Privileges
Drawing on our knowledge base and industry contacts, Pearl Research will help
answer subscribers' quick questions, offer referrals, and direct clients to appropriate
resources.
Forecasts
Pearl Research's forecasts cover the PC software, console, online and mobile
entertainment markets. These forecasts are constantly being updated and can beaccessed at anytime on Pearl Research's password-protected website.

Our Approach
Pearl Research’s analysis is generated through in-country visits, in-depth interviews
with industry executives, extensive online and offline data collection, and a vast
knowledge base and cultural understanding of these markets. Pearl Research’s
research methods include:
In-country visits: Pearl Research conducts research in each of the countries, coveredinterviewing key stakeholders in addition to visiting locales such as retail outlets,
Internet cafes and software pirate markets to get a pulse on the market. Pearl
Research also works with local researchers when necessary to complement ourresearch efforts.
Stakeholder interviews: Pearl Research interviews key industry executives togather different perspectives on market trends, market sizes and future strategic
developments. In countries without any official or reliable sell-through services,
executive interviews are an important source to generate market size and projections.
Pearl Research conducts several interviews in order to garner the most diverse
viewpoints, reduce biases and to cross check information.
Robust forecasting model: Pearl Research’s proprietary forecasting model takes
into account critical market factors such as sales trends, pricing forecasts, macroeconomic factors and relies on our extensive database of historical data. Our
objective is to formulate robust and accurate forecasts, grounded in reality, thatcompanies can rely on for strategic planning purposes.
Extensive data collection: To supplement primary data gathering, Pearl Researchgathers information from various secondary sources including company annual
reports, financial filings, governmental agencies, specialist trade press, tradeorganizations, white papers, online databases and from other relevant sources.

About Pearl Research
Based in San Francisco and China, Pearl Research is a business intelligence andconsulting firm that specializes in the interactive entertainment and games industry.
The company publishes in-depth market research reports in addition to providing
customized research and consulting services. For more information, please visit:
Web site: www.pearlresearch.com.
Email: research@pearlresearch.com
Phone: (+1) 415-738-7660