December 19, 2011

PANASONIC, SAMSUNG, SANDISK, SONY ANDTOSHIBA JOIN FORCES TO COLLABORATE ON NEXT
GENERATION SECURE MEMORY SOLUTION
Five Companies plan to jointly form ‘Next Generation
Secure Memory Initiative’
Panasonic Corporation
Samsung Electronics Co., Ltd.
SanDisk Corporation
Sony Corporation
Toshiba Corporation
December 19th, 2011 - Panasonic Corporation, Samsung Electronics Co.,
Ltd., SanDisk Corporation, Sony Corporation and Toshiba Corporation
today announced that they have reached an agreement in principle tocollaborate on a new content protection technology for flash memory cards
such as SD Cards and various storage devices. Under the “NextGeneration Secure Memory Initiative,”*1 the five companies will start
preparing for licensing and promotion of HD (high-definition)-capablesecurity for SD Cards and embedded memory for use in advanced
consumer applications such as tablets and smartphones.
This content protection solution will be robust enough to protect HD
content. A high level of content security will be realized through the use of
the initiative’s technologies, including unique ID (identification) technology
for flash memory and robust copy protection based on public key
infrastructure.
The five companies believe this technology will enable various HD content
applications such as HD network download, broadcast content to go andHD Digital Copy/Managed Copy from Blu-ray Disc™*2 media. With theseapplications, users can enjoy HD content on a wide range of devices,
including Android™*3-based smartphones and tablets, TVs and Blu-ray™*4products.
The five companies believe that they each can make substantial
contributions that, when combined, will enable them to start licensing thenew secure memory technology early next year. The five companies

expect to see adoption of flash memory products and various embeddedflash memory solutions using this technology in the market in 2012.
“Panasonic has always been an innovator in providing the best possible
content viewing experience in the living room through development of Bluray and Blu-ray 3D™ technologies and products” said Yoshiyuki Miyabe,
Corporate CTO, Panasonic Corporation. “With our new secure memory
solution, we are excited to create a strong link between the living room
experience and the mobile experience. Now consumers can enjoy
watching premier content, such as movies, on the go with theirsmartphones and tablets”.
“Samsung believes that the time is ripe for an advanced security solution
and welcomes the opportunity to deliver a highly viable solution using flash
memory chips. Samsung’s ongoing commitment to technology excellence
will now further extend to early market availability of high-performance
NAND technologies implementing the new advanced security solution,”
said Young-Hyun Jun, Executive Vice President, Memory Business,
Samsung Electronics. Co., Ltd.
“Consumers are ready for a solution that enables the effortlessconsumption of online and offline content across multiple device
platforms,” said Sumit Sadana, Senior Vice President and Chief Strategy
Officer for SanDisk. “SanDisk looks forward to building on its history ofinnovation in the Flash industry by delivering optimized memory solutions
to enable this new usage model with robust security technologies that canprotect premium content.”“We believe the secure solution created by this initiative will enable
customers to enjoy high quality experiences anytime, anywhere. Sony has
always been focused on bringing amazing experiences to people throughhighly-advanced technologies in content creation, content distribution andpicture display,” said Hiroshi Yoshioka, Corporate Executive Officer andExecutive Deputy President, Sony Corporation.
“This technology will open a new door to flash memory applications. As aflash memory manufacturer, we are pleased that our flash memory
technology will contribute to bringing people more convenient and exciting
experiences of HD content. We will continue our development efforts tocreate surprising innovation,” said Yasuo Naruke, Corporate Vice
President, Vice President, Memory Division, Semiconductor & Storage

Products Company, Toshiba Corporation.
About ‘Next Generation Secure Memory Initiative’‘Next Generation
Secure Memory Initiative' (a tentative name) is a collaboration ofPanasonic, Samsung, SanDisk, Sony and Toshiba to license and promote
HD (high-definition)-capable security for SD Cards and embedded memoryfor use in advanced consumer applications such as tablets andsmartphones. For the details, please visit
http://nextgenerationsecurememory.com/*1 “Next Generation Secure Memory Initiative“ is the tentative name, it will be decidedlater.
*2 “Blu-ray Disc”, “Blu-ray” and “Blu-ray 3D” are trademarks of Blu-ray Disc Association*3 “Android” is a trademark of Google Inc.
*4 “Blu-ray Disc”, “Blu-ray” and “Blu-ray 3D” are trademarks of Blu-ray Disc Association