Brand Guidelines—

External Usage of CAIRE Brands

Table of Contents
Our Brand...................................................................................................................................................................... 3Overview......................................................................................................................................................... 3
Our Name....................................................................................................................................................................... 3
Our Logos.......................................................................................................................................................................4
Logo Standards............................................................................................................................................4
Minimum size (print / screen)............................................................................................................4
Logo Visibility............................................................................................................................................... 5
Color Logo Usage........................................................................................................................................ 5
Our Copyrighted Materials.................................................................................................................................. 7
Our Imagery.................................................................................................................................................................8
Product-Only Images...............................................................................................................................8
Accessory/Parts-Only Images.............................................................................................................9Action Images............................................................................................................................................10
Trademarks.................................................................................................................................................................11
Trademarks List.........................................................................................................................................11
Our Domain Names................................................................................................................................................ 12
Our Websites............................................................................................................................................................. 13
Our Social Media.....................................................................................................................................................14
Copyright Statements........................................................................................................................................... 15

CAIRE Inc. Brand Guidelines—External

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Our BrandOverview

These guidelines describe the visual elements that represent CAIRE’s corporate identity.
Our CAIRE brand, including the logo, name, colors and identifying elements, are valuable company assets.
These guidelines reflect CAIRE’s commitment to quality, consistency and style.

Our Name
The CAIRE name and trademarks may be used when following the guidelines below.

Correct Usage

You must use CAIRE in a respectful manner.
You may not mislead customers.
The wordmark CAIRE should always be capitalized: CAIRE or CAIRE Inc.
Use the CAIRE trademark only in connection with CAIRE products, and always put CAIRE before the productname, such as CAIRE FreeStyle Comfort.

Incorrect Usage

Using CAIRE as a noun or in a way that implies a generic or common meaning.
Using CAIRE in variations, abbreviations or transliteration
Using CAIRE to imply CAIRE Inc.’s endorsement or affiliation of a sponsorship or support of a third party
product or service.
Incorporating CAIRE into your own registered or non-registered company name, service name, logo,
trademark, or domain name.
Placing your company name, service name, trademark, or product name together with CAIRE or the CAIRE
product names in a manner that implies CAIRE is legally associated with your company.

ExamplesOKNot OKCAIRECAIRE-like

CAIRE Inc.

The CAIRE is great.

We distribute CAIRE portable oxygen concentrators.

AirSep-like

CAIRE FreeStyle Comfort
AirSep
AirSep model AS-D+

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Our Logos

Logo Standards

Only use electronic authorized reproductions of the CAIRE and AirSep logos. Never attempt to modify anexisting logo, nor create your own CAIRE or AirSep logo.
Authorized, official reproductions are available in .eps, .jpg and .png formats.
EPS vector files can be scaled to any size without loss of quality. Use EPS files for high quality prints. This isthe best format to supply to a printer.
JPG files are raster images that are pixelated. Do not scale up or use for high quality printing. Use for screen(web, presentations, etc.) and on desktop printers.
PNG files are raster images that are pixelated. Do not scale up or use for high quality printing. Use for screen(web, presentations, etc.) and on desktop printers.

Minimum size (print / screen)

In order to ensure legibility, the logo should never appear smaller than 1.5” (when used in print materials) or
103 pixels wide (when used on screen).

1.5” (print) or 103 pixels (screen)

1.5” (print) or 103 pixels (screen)

CAIRE Primary Logo Colors

AirSep Primary Logo Colors

PANTONE: 660 C

PANTONE: 278 C

PANTONE: Reflex BlueCMYK (%): 75 / 47 / 0 / 0

CMYK (%): 42 / 18 / 0 / 0

CMYK (%): 100 / 73 / 0 / 2

RGB (%): 64 / 124 / 202

RGB (%): 141 / 184 / 233

RGB (%): 0 / 85 / 164

HEX: 407CC9

HEX: 8CB7E8

HEX: 0055A4

CAIRE Inc. Brand Guidelines—External

The bottom of the “S” inthe AirSep logo use agradation that runs from atint of the Reflex Blue to100% Reflex Blue.
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Logo Visibility

To ensure the logo is highly visible, it should be separated from surrounding elements. This clear space should
be half the height of the logo on all sides.
Place the logo parallel to the top and bottom edges of the page.

Color Logo Usage

Follow the below guide to determine correct logo per usage need.
OKPrimary color logo ­— for use inadvertising, literature, manuals, labels,
price lists, presentations, promos,
trade show graphics, web graphics,etc.
Grayscale logo — for use inadvertising, literature, manuals, labels,
price lists, promos, etc. where more
distinction can be called to the logos.
Primary black logo — for use inadvertising, literature, manuals, labels,
price lists, promos, etc, where black/white printing is only available.
Primary white logo ­— for use inadvertising, literature, manuals, labels,
price lists, presentations, promos,
trade show graphics, web graphics,etc.
NACAIRE Inc. Brand Guidelines—External

Secondary white logo — for use inadvertising, literature, manuals, labels,
price lists, promos, etc, where black/white printing is only available.
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NOT OK

Do not change the color of the logo.

Do not apply effects to the logo.

Do not add text or names to the logo.
O2 is What We DoOXYGEN

Do not skew the logo.

Do not place the logo in front of apattern.

Do not add shapes to the logo.

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Our Copyrighted Materials
CAIRE owns the copyright to any materials created by CAIRE, including but not limited to, photographs,images, and videos. You may not use CAIRE copyrighted material in a way that overshadows your own logo orimagery, in terms of size or position.
Correct Usage
You may use CAIRE copyrighted materials provided to you by CAIRE for the purpose of selling, advertising,marketing, or otherwise promoting CAIRE products. You must clearly indicate that you are a CAIRE distributor
and your contact details must be clearly displayed.
Incorrect Usage
Do not alter CAIRE copyrighted materials in any way which changes them from their original appearance.
Do not reproduce copyright materials in lower resolution than recommended.
Do not share copyrighted materials with a third party.
Do not display CAIRE copyrighted materials as the most prominent element on your web page or in printedmaterials.
Do not use copyrighted materials in a way that suggests an association with a brand of product other thanCAIRE.

CAIRE Inc. Brand Guidelines—External

ML-CORP0010 A — 7Our Imagery
CAIRE presents a clean, crisp image of products and product applications. To achieve and maintain thisstandard, the following guidelines are in place.
CAIRE will provide images for use. To request photos, email marketing@caireinc.com. The Marketing teamwill provide a Graphics Release Form to be completed by requester. Upon receipt of fully-executed form,
Marketing will send links from which requester can access images.

Product-Only Images

Product will be photographed and/or edited to have white backgrounds, with products clearly showcased intheir proper usage configurations. Samples below.
OK								Not OK

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Accessory/Parts-Only Images

Accessories and parts will be photographed and/or edited to have white backgrounds, with accessories clearly
showcased. Samples below.
OK								Not OK

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Action Images

Action images are intended to highlight the end result/end use of the CAIRE products. Action images shouldfeature end users or end applications and demonstrate correct usage of the products. Samples below.
OK								Not OK(photo taken with crowded background and unit placed inunapproved manner)(photo edited to replace concentrator with LOX)

(product obscured by other art)

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Trademarks
CAIRE Inc. holds many trademarks. Below is an alphabetical list of these trademarks, indicating how theyshould be used in text. The trademark symbols TM or ® must be indicated in the first reference in a document,
and thereafter may be left off. For a comprehensive listing of trademarks, including country of trademark
registration, please contact our Legal Department.
See Our Name section for specifics about use of trademark names.

Trademarks List
AirSep®

Dual Topaz™ Plus

OS-Series™

Alpha-Series™

ECLIPSE

Regalia™

AS-Series™

ECLIPSE 2®

Reliant™

AST-Series™

ECLIPSE 3®

SAROS™

®

ATF

ECLIPSE 5

SeQual®

autoDoseeQuinox™

Spirit™

autoSAT®

FreeStyle®

Stroller®

CAIRE® -- word and logo markHELiOS™

Topaz™

Centrox™

Integra®

Topaz™ Plus

Comfort

Liberator

®

®

®

®

Companion® (LOX)

Marathon®

Companion 5™

Onyx™

CR-Series™

Onyx™ Plus

CRP-Series™

Onyx™ Ultra

Topaz™ Ultra
Ultrox™

For products with combined names, mark each word correctly in the first reference. For instance: FreeStyle®
Comfort®, HELiOS® Plus, Topaz™ Ultra.

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Our Domain Names
Do not register or create domain names, or any sub-level domain names, that incorporate any CAIRE, AirSep,
or other trademarks, or any variants.

Correct Usage

You may register your own company’s name as the domain name.

Incorrect Usage

Registering or creating domain names or sub-domains containing CAIRE, AirSep, or any brand names that are
virtually identical to those belonging to CAIRE Inc.
OK
www.yourdomain.com

Not OK
www.caire-product.com

www.yourcompanyname.com/caire

www.yourcompany-caire.com
www.caire.yourdomain.com
www.caire.com.mx

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Our Websites
A large amount of effort and time are continuously invested in the CAIRE websites www.caireinc.com,
www.airsep.com, and our other official sites. Your website should maintain its own look and feel and should notimitate or copy the CAIRE site in its entirety or in its elements.
Visitors to your website must be clear at all times that they are NOT visiting a CAIRE website, but rather thatthey are on the website of a distributor or retailer of CAIRE products. There can be no confusion.
Your website must contain an attribution to CAIRE’s ownership of the CAIRE trademarks on your website. See
the Our Trademarks section for verbiage.

Correct use

Display your own logo and company name as the most prominent part of the website.
Showcase the look and feel of your own brand on your website.
Have pictures of CAIRE products on your website with correct attribution.
Link or refer to CAIRE or AirSep videos from the official CAIRE YouTube channel.

Incorrect use

Display the CAIRE, AirSep or other brand logos as the most prominent element on your web page.
Design a CAIRE or AirSep look-alike web page.
Use CAIRE brand photos or videos in a way that suggests an association with a product or brand other thanCAIRE.
OKCAIRE Inc. Brand Guidelines—External

Not OK

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Our Social MediaSocial media communication must represent your own company, not CAIRE. Do not use the CAIRE logo orother materials for which CAIRE owns the copyright in social media without express permission from CAIRE(i.e. Graphics Release Form).

Correct use

Linking or referring to official the CAIRE website, web pages or social media sites from your own page orwebsite, as long as it is clear that you are linking to CAIRE’s official pages.
Including a description or note explaining that the CAIRE website, web pages or social media sites that are
displayed or linked to are produced by and the copyright is owned by CAIRE.
Sharing, retweeting, or otherwise forwarding or commenting on a CAIRE social media post as yourself.

Incorrect use

Use of CAIRE or CAIRE brand names in online identities, user names, avatars and icons.
Creating pages in social media forums which imitate or copy in part or in full the CAIRE web page.
Acting or responding as a CAIRE representative in social forums.
Copying CAIRE videos to create your own YouTube channels, or linking to your own copy of CAIRE videos.
OKCAIRE Inc. Brand Guidelines—ExternalNot OK

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Copyright Statements
It is important to use acceptable copyright statements on CAIRE materials in order to protect CAIRE’s
intellectual property. If you have a question about what language specifically may need to be included, pleasecontact the CAIRE Legal Department.

Examples of approved copyright statements:© 2021 Copyright CAIRE Inc. All Rights Reserved.
CAIRE and CAIRE Inc. are registered trademarks of CAIRE Inc. Please visit our website below for a full listingof trademarks. Trademarks: www.caireinc.com/corporate/trademarks/.
© Copyright 2021 CAIRE Inc. All Rights Reserved. CAIRE Inc. reserves the right to discontinue its products,or change the prices, materials, equipment, quality, descriptions, specifications and/or processes to its
products at any time without prior notice and with no further obligation or consequence. All rights not expressly
stated herein are reserved by us, as applicable.

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www.ca ir einc.c om

CAIRE Inc.
2200 Airport Industrial Dr., Ste. 500
Ball Ground, GA 30107 U.S.A.
CAIRE and CAIRE Inc. are registered trademarks of CAIRE Inc. Please visit ourwebsite below for a full listing of trademarks. Trademarks: www.caireinc.com/corporate/trademarks/.
© Copyright 2021 CAIRE Inc. All Rights Reserved. CAIRE Inc. reserves the rightto discontinue its products, or change the prices, materials, equipment, quality,descriptions, specifications and/or processes to its products at any time without priornotice and with no further obligation or consequence. All rights not expressly statedherein are reserved by us, as applicable.

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