Press Conference for UNIQLO’s New Fall Arrivals

Leggings Pants- Beautiful & Comfortable Legs Everywhere -UNIQLO Co., Ltd.
Director of Product Development and Merchandising
Yoshihide Shindo

1

UNIQLO’s Objective

To create truly great clothing with new andunique value, and to enable people all over theworld to experience the joy, happiness andsatisfaction of wearing such great clothes

2F/W 2010 Customer Needs for W’s Bottoms
Based On Our Independent Research
Research Overview■Date
August 7 (Sat) and August 8 (Sun), 2010
■Target100 working women between the ages of 20 and 39■ MethodInternet survey

3Jeans And Leggings Are Now Recognized As
Fashionable Items
When do you usually wear jeans? (Multiple Answers)
When do you usually wear leggings? (Multiple Answers)

100 working women between the ages of 20 and 39

JeansLeggings

78.0%
69.0%

71.0%
55.0%

32.0%
26.0%

20.0%

23.0%

18.0%
6.0%

To Work

For Going Out On Days
OffAs Regular Items On
Days OffAt HomeDo Not Wear
Jeans/Leggings

4

Jeans And Leggings Are Now Must-Have Items
How often do you wear jeans or leggings?
Jeans
Working women between the ages of 20 and 39
who wear jeans on a regular basis: 94 people

Leggings
Working women between the ages of 20 and 39
who wear leggings on a regular basis: 77 people

Every day
4-6 times/week
2-3 times/week
Once a week
Twice a month
Less thanonce a monthOver 85％ wear jeans more than once a week

Over 74％ wear leggings more than once a week

5People Value Jeans For “Versatility” And “Comfort”
Why do you wear jeans? (Multiple Answers)
Working women between the ages of 20 and 39 who wear jeans on a regular basis: 94 people

66.0%

62.8%
50.0%
28.7%

25.5%

24.5%

24.5%

23.4%
12.8%

They are
They are
They are
They offer They fit wellversatile and comfortableeasy tomore
can be wornmove around coordination
duringinoptionsvariousoccasions

They arefashionable

I like thedesign

They areaffordable

My legs lookattractive inthem

People Value Leggings For “Comfort” And “Versatility”
Why do you wear leggings? (Multiple Answers)
Working women between the ages of 20 and 39 who wear leggings on a regular basis: 77 people

63.6%

61.0%

61.0%
44.2%

39.0%

32.5%

28.6%

26.0%
11.7%

They are
They offer
They are
They areeasy tomore
comfortable versatile andcan be worn move around coordination
options
induring
variousoccasions

They arefashionable

They fit well

They areaffordable

My legs lookattractive inthem

I like thedesign6People Want To “Look Good” And “Feel Comfortable”
In A Pair Of Bottoms
What do you look for when you choose a pair of bottoms? (Multiple Answers)
100 working women between the ages of 20 and 39

61.0%
56.0%

55.0%
49.0%

47.0%

45.0%

41.0%
30.0%
25.0%

Ease ofCoordination

Relaxed Fit

Flattering
Silhouette

Affordable
Price

ComfortStylishDesignEase ofMovement

Higher Styling Makes Your
Versatility
Legs LookGreat7

Research Summary•Jeans and leggings are fashionable•Jeans and leggings are must-have items•Jeans are valued for “versatility” and “comfort”•Leggings are valued for “comfort” and “versatility”•A pair of bottoms should “make me look great” and“feel comfortable”

89F/W 2010 UNIQLO Presents

Leggings Pants

10Features Of Our Leggings Pants
・Look like skinny jeans
・Provide a great fit like leggings, with supercomfortable stretch fabric for maximum
maneuverability
・Fine design details similar to our jeans,including buttons and front/back pockets

11Leggings Pants

PictureThe skinny silhouette offers lean, attractive leg lines and adds shape toyour legs and rear. Leggings pants are versatile and provide plenty ofways to create different looks.

12Leggings Pants

PicturePictureProduct Name: W’s Leggings Pants

Product Name: W’s Knitted Leggings Pants

Colors: Dark gray, black, navy and blue

Colors: Dark gray, gray, black, navy andtwo kinds of blue

Sizes: 22, 23, 24, 25, 26, 27 and 28 inches
Price (Including Tax): 2,990 yen

Sizes: 22, 23, 24, 25, 26, 27 and 28 inches
Price (Including Tax): 2,990 yen

13Global Marketing Campaigns
TV
Commercials

Newspaper
Ads

MagazineAds

Outdoor &In-Store Ads

Japan

○○○

○

South Korea

○-

○

○

China-○○○

Hong Kong-○-○

Singapore-○-○

United States

-○

○

○

Great Britain

-

○

○

○

France-○○○Russia-○-○- Beautiful & Comfortable Legs Everywhere -