For Immediate Release
May 29, 2019
LIXIL Corporation

LIXIL showcases innovative solutions and designs from its
portfolio of leading brands at KBC 2019
Four powerful global brands from its portfolio - American Standard, GROHE, INAX, andLIXIL - showcase latest collections, concepts, and designs that appeal to the consumer
needs in China across multiple categories in kitchens and bathrooms
Shanghai, China –LIXIL Corporation, maker of pioneering water and housing
products, introduced cutting-edge technology, human-centric innovation, anddifferentiated designs from its portfolio of leading international brands - American
Standard, GROHE, INAX, and LIXIL (Prefabricated Bathrooms) - at Kitchen and BathChina, Asia’s leading trade fair for the kitchen and bath industry. Leveraging its
multi-category, multi-brand strength in China, LIXIL is delivering the best oftechnology, quality and consumer-centric innovation through products that solve
everyday, real-life challenges for the Chinese consumers.

LIXIL Senior Leadership (partial) at 2019 KBC LIXIL Press Conference
Leveraging the synergies of its leading international brands, LIXIL presented newcollections, solutions and designs to showcase its design-centric approach that is
consistently producing attractive, differentiated products that appeal to the discerning
Chinese consumers.
Key highlights included two new bathroom collections from Japanese brand INAX thatwere highly credited at Milan Design Week, LIXIL bringing its 50-year Japanese legacy
in Integrated System Bathrooms (Prefabricated bathrooms) to China, GROHE
1 | Pageshowcasing a record number of over 300 single new innovative products that actively
shape the future of water, including 3D Icon faucet, Ceramics, GROHE Blue, Rapido
SmartBox, Handshower and other products, and differentiated bathroom concepts,products, and artistic installations of star products by American Standard.
Present during the event, Bijoy Mohan, CEO, LIXIL Asia-Pacific, said “LIXIL istransforming the end-to-end home solutions experience to make it easy, enjoyable andof true value to the Chinese consumers.Asia is the growth engine for LIXIL and China is
our biggest market in this region. We are at the forefront of meeting the demand
generated by China’s transformation into a consumer-driven economy, which isperfectly aligned with our consumer-centric approach. Our portfolio of global brandsdelivers LIXIL’s promise of innovation and design to create better living solutions for all
our consumers.”

Bijoy Mohan, CEO of LIXIL Asia-Pacific, Giving A Welcome Address

Adele Tao, Managing Director of Greater China, Grohe/INAX/LIXIL
Kitchen/Prefab, said “We’re very excited to once again bring together the aligned
synergies of LIXIL’s brands at KBC, showcasing our latest innovations and well-designed
products across Kitchen & Bath categories. Among the ground breaking solutions which
we are showcasing this year is LIXIL’s Integrated System Bathrooms. We are alsopresenting our two most anticipated collections S600 & S400 by INAX, which wererecently launched at the Milan Design Week. We all are very excited to share with theworld a part of our Japanese culture and tradition, which inspires creativity, and delivers
the latest technology and meaningful design to our consumers.”
Michael Kang, General Manager, American Standard, LIXIL China, said “American
Standard is a purposeful brand for everyone –providing innovative solutions for a wide
spectrum of consumers with varied lifestyle preferences. Beautiful design andconsumer-centric insights are key to American Standard creating products that aremeaningful and add value. This year, we are offering a comprehensive range of
2 | Pageinnovations and design solutions like our Signature collection and SpaceMaster for savvy
homeowners to customize their living experience.”
Key highlights from LIXIL’s brands at KBC include:
American Standard
American Standard, a brand with over 140 years of history and more than 30 years ofdelivering innovative bathroom and kitchen products in the Chinese market, will
showcase bathroom concepts for different lifestyles, for both residential andhospitality, and bring new products including the Signature collection andSpaceMaster. With the theme “Purposeful Design, Innovative Living”, American
Standard shows its thoughtfulness in design and considerations to help consumers
have better living space, with its artistic installations of star product series GENIE andSpaceMaster.
GROHE
With the theme of “Shaping the future of water”, GROHE, a leading global brand forcomplete bathroom solutions and kitchen fittings, favorably surprised the audienceswith a record number of over 300 single new products that actively shape the future ofwater. Bringing globally acclaimed products showcased at ISH 2019, an influential
global event that gathers sanitary installations, intelligent living, and innovativebuilding solutions from the world, GROHE showcased its most innovative andwell-designed products to the Chinese audiences. With the 3D metal-printing, GROHE
will revolutionize the water experience in the home, making the unthinkable possible.
GROHE also showcased innovations that help consumers in seeking simplicity, withcreations without complexity, such as the Atrio Private Collection, Rapido Smartbox
System, and Ceramics made to match in form and function.
INAX
INAX is a 100-year-old Japanese brand that manufactures innovative bathroom
products and artistic tiles. Embracing Japanese heritage and tradition, INAX launched
two new product series at KBC 2019 - the S600 and S400, which were unveiled
globally at Milan Design Week 2019. The new products reflect its Japanese heritageand valueswith respect for the virtues of water, at its purest form, while drawing
inspiration from Japanese beauty and techniques.
 The S600 line utilizes the traditional Japanese method of designing spaces, apractice that has been cultivated since ancient times and is evident in Zen rockgardens, where each tree, stone, and pebble plays a role, and every shapeholds a meaning. The S600 line has condensed and evolved the functionality
and aesthetics of the world-renowned Japanese approach to architecture andspatial design, creating bathrooms that are suitable in today’s modern world.
 The S400 line combines the contrasting elements of human and architecture,and of light and shadow, within one product. The design is a result of thoroughconsiderations from all perspectives, including how the user feels when facing
3 | Pagethe product, the ease of use, and how it reflects light together with the shadow
it casts.
As INAX sets out for global expansion in 2019, the brand will continue serving
discerning consumers by offering bathroom solutions that blend traditional Japanesestyle with modern technologies and sensibilities.
LIXIL (Prefabricated Bathrooms)
LIXIL prefabricated bathrooms, or also known as Integrated Systems Bathrooms, havebeen present in the Japanese market for over 50 years. This year at KBC, LIXIL
Integrated Systems Bathrooms brings a large-scale, more interactive booth for
Chinese audiences, including three sections appealing to different lifestyle needs: theElderly Care ISB for aging people and for differently-abled segment of Chinese
consumers, the Mass Premium ISB for high-rise residential buildings, and the luxury
bathroom for hospitality. The booth will also include a VR lounge where visitors canexperience the product portfolio, which includes a range of 15 ISB units. With this,
LIXIL offers a one-stop solution to its customers with wide range of products to selectfrom the leading international brands.
LIXIL KitchenWith an unique storage experiential booth event, LIXIL Kitchen, a high-quality,high-efficiency, high-tech Japanese brand, launched in 2019 KBC and announced its
presence in China market, and foreshowed the opening of an innovative new era of"multi-storage, user-friendly assistant" kitchen experience. LIXIL Kitchen presented
with two cabinets, with design details such as " capsule", "pull-down shelf", "W-shapesink", "easy drawer", etc., which showcased LIXIL Kitchen's "ultimate storage" andconsumer-centric approach.
Download Booth Photos here: https://we.tl/t-Draesy7zz7
ABOUT LIXIL
LIXIL makes pioneering water and housing products that solve every day, real-life challenges,making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage,
we create world-leading technology and innovate to make high quality products thattransform homes. But the LIXIL difference is how we do this; through meaningful design, anentrepreneurial spirit, a dedication to improving accessibility for all, and responsible businessgrowth. Our approach comes to life through industry leading brands, including INAX, GROHE,
American Standard, and TOSTEM. Over 70,000 colleagues operating in more than 150
countries are proud to make products that touch the lives of more than a billion people everyday.
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio ofbusinesses.
For more information about LIXIL, please visit http://www.lixil.com
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