Contact in México and Latin America
Tel. +52 55 7028 3335 ext. 809
eder.rangel@hfmexico.mx
International Contact
Tel. +49 511 89 33128
simone.robering@messe.deInternational Contact
Tel. +49 511 89 31423
imke.selle@messe.de
Deutsche Messe
Messegelände
30521 Hannover
GermanyTel +49 511 89-0
info@messe.dewww.messe.deItalian German Exhibition Company Mexico
Blvd. Francisco Villa 102 piso 14
Col. Oriental 37510 León, Guanajuato, México
info@industrialtransformation.mx
www.hfmexico.mx
También puedes encontrarnos en las siguientes redes:
You can also find us in:

Industrial Transformation MEXICO

Industrial Transformation MEXICO

Industrial Transformation MEXICO

Industrial Transformation MEXICOPASSPORT

Index

Index

6
10
11
13
15
16
17
18
20
22
26
28
30
32
34
4

Welcome to Industrial Transformation Mexico 2023
ITM 2022 Results
ITM 2023 Objectives
ITM 2023: Building the Industry of Tomorrow
Industrial Transformation Mexico consistently puts Leónin the global spotlight.
Segments Present in ITM 2023
Why Attend?
ITM 2023 as a platform to tackle the challenges of digitaltransformation
Innovation and new technologies will enable us to create
more and better jobs
High technology for the benefit of Mexico
International cooperation: an engine to accelerate digitaltransformation and promote sustainable industrial
development
Linkages and cross-sector dialogue to foster innovationand economic development
Creating digital transformation solutions towards
sustainability
Milestones at ITM 2023
Welcome to Industry 4.0 alongside Nokia

36
38
40
42
44
52
54
58
60
62
64
70
72
73

The moment is now. Let's take technology andindustrial transformation to another level.
Automation for the Improvement of All
Industry 4.0 in the Connected Technological Ecosystem
Industrial Transformation Mexico 2023 Floor PlanITM 2023 Agenda
Welcome to León, Guanajuato
What to Visit?
Shopping Centers
How to Get There?
Explore Guanajuato
Accommodation Options in León, Gto
Strategic Partners and Media
Reference Phone Numbers
Contacts

5

At Italian German Exhibition Company Mexico, we arepleased to welcome you to the fifth edition of Industrial
Transformation Mexico, a project where efforts cometogethertotranscendthebarriersoftraditional

technological models and to take the step towards thedigital revolution in today's global landscape.
At ITM, we want to highlight the importance of embracing
the digital era, technological adoption and the generationof Industry 4.0 knowledge in order to transition towards
more efficient and flexible production models. ThroughTr

6

dustrial
Welcome to In
EXICO 2023
ansformation M

thisne, w business models will arrise and create diverse
spaces for collaboration in the face of the imminent arrivalof new technological trends.

7

We wish to express our gratitude to all our allies, exhibitors
and advocates for their assistance in creating the mostambitious event for the industry in Mexico. We are confident
that ITM 2023 will serve as the platform to propel ourcompanies into the digital era. ITM is the focal point where
the most influential decision-makers in the country will
convene to support Industry 4.0 industrial policy and is theITM 2023 features topics such as nearshoring, process
automation,

AI-assisted

decision-making

and

the

new

standards of sustainable and digital production that will
endure in this Fourth Industrial Revolution.

space where our young talent can further their training andgrowth within the country.
All of this will take place in one location, over three days of
exhibition, from October 4th to 6th, at the Poliforum in León,
Guanajuato.

Hence, in this edition of ITM, we have reaffirmed our shared

Welccome to Industrial Transformation MEXICO 2023!

commitment among the triple helix to continue propelling theevolution and innovation of industries, in order to forge a more
prosperous future through the solutions offered by Industry 4.0
technologies. This includes accelerating the democratization ofknowledge and technological access, ensuring that our humanresources, businesses, and industries can benefit from them.

8

Bernd Rohde,
CEO
IGECo Mexico

Azul Ogazón,
Director of ITM
IGECo Mexico
92022
RESULTS ITM

Goals forITM 2023

15,000Visitors from20+ states$49

Million dollars of economic impact inLeón from ITM and RAI 2022.

$10+ 200 15,000

National and International
Exhibitors

Proffesional visitorsfrom 30+ countries

Million dollars worth ofmedia coverage

13,000 m2$35

Y muchosmás...

Floor space

Million dollars in
on-site business

Visitors by Industry

Education

14%

Automotive

12 %Electronics

9%

Integrators

Others

10

+110

19%

Aerospace

Conferences

+210

2

International
Pavillions

Speakers

7%
39 %

11

ITM 2023: Building the industries of tomorrow.
Guanajuato opens its doors
once again to the world andbecomesthecentreofinnovation, manufacturing andtechnological development withthe celebration of Industrial
Transformation Mexico 2023,
part of the Hannover Messe.
This leading Industry 4.0 event in Mexico and Latin America
presents a unique opportunity, not only for industry experts
to stay current but also to learn about global trends,
upcoming technologies, and future business prospects.
Beyond this, ITM 2023 provides aspiring young students withan exceptional platform to learn and grow.
Wishing you success. Welcome to Guanajuato.
Diego Sinhue Rodríguez Vallejo
Governor for the state of Guanajuato
1213Industrial Transformation Mexico always puts León inthe spotlight on the global stage.

Thank you for being with us once again. Welcome
home. We're delighted to have you return andenjoy our beautiful city!
León is a lively and vibrant place, filled with magicand excitement.
Thank you for once again putting your trust in
León; it's your home. We're pleased to welcome
you back and have you be a part of it.
Amidst the technological and social transformation our city is undergoing,
we're thrilled to have you be a part of it once again.
We're strategically located, with excellent access by land and air, connected tosome of the world's most important cities and capitals.
All of this is in place so that you can enjoy unforgettable tourist experiences,
exploring our history, traditions and culture at every turn.
In León, we're ready for significant global business, as we stand as strategic
partners for talented individuals with vision and the drive to make history.
We welcome you with open arms. You're always welcome here!

Alejandra Gutiérrez

Mayor of Léon
15

sent at
Segments pre
ITM:

Why attend?

Automation andRobotics

Logística
Inteligente

EnergySolutions

Digital Manufacturing
and Information
Technology (IT)

Smart
Factories

Research
Institutions

AerospaceIndustries

Machinery
and Tools

Additive
Manufacturing

Government

1617

ITM 2023 as the platform to addressing the newchallenges of digital transformation.
The fifth edition of ITM showcases
the success and significance of a
global exchange among the various
stakeholders in the context ofindustrial digitization. Forums like
ITM are of great importance in orderto tackle the new challenges that thedigital transformation entails.
ITM 2023 provides the manydifferent sector professionals aspace to exchange their perspectives
and experiences with peers on
digital transformation.
ITM 2023 provides an opportunity tooffer an occasion that enhances the robust economic ties
between Mexico and Germany. Over a century has passed since
the first German company invested in Mexico and in this past
century, the number of German companies has notably grown.
This positions us as Mexico's third most significant investor in
the first half of 2023.

As the German Ambassador to Mexico, this brings me great joy.
Bilateral investments and trade deepen our mutual economic
relations. The German business community is distinguished by
its focus on social and environmental values, as well as its
passion for technology. This very passion is on display at ITM.
The showcased innovations become more impressive each year,with their impact extending beyond the industry and reaching
into society at large. An example of how a technology that has
been exclusively developed by experts for decades can haveprofound implications for society as a whole is the significant
relevance of Artificial Intelligence innovations.
Due to their deep-cutting implications, it is crucial to involve allof society in technological innovations. Some sectors view themwith a degree of skepticism due to the unpredictableconsequences they might have on their lives. Hence, theimportance of regulatory oversight of technology. In this realm,
German companies aim to position themselves with theirvalues of responsibility: Data protection and technologicaladvancement centered around the human being.

Excmo. Wolfgang Dold,Ambassador of the Federal Republic of Germany in
Mexico18

19

Innovation and new technologies will
enable us to create more and better jobs!

Mexico’s Industry works every
day to modernize its production
processes, aiming to create
more and better jobs that, inturn, result in greater benefits
for Mexican families.
The Confederation of Industrial
Chambers of the United Mexican
States (CONCAMIN) is deeply
engaged in the consolidationindustria no solo conocer de nuevos procedimientos, sinode cómo implementarlos para ser más competitivos a nivel
global.
Simultaneously hosting the Annual Meeting ofIndustrialists and Industrial Transformation Mexico 2023
provides a significant boost for the industry to becomeacquainted with new tools that will allow us, in theimmediate future, to be more productive and generate
greater wealth for Mexico.

of Industry 4.0, but also in Artificial Intelligence, which will
enable us to increase manufacturing activity without harming
workers.
Industrial Transformation Mexico 2023 is the ideal space tolearn about innovation and new technologies, as it willaddress topics such as automation and sensor technology,
digital energy and energy efficiency, the future of work,
among many others. These topics will allow attendees to
explore the latest advancements and trends in the industry.
20

José Abugaber Andonie
President of the Confederation of Industrial Chamber
21

High-end technology for the benefit of Mexico.

In an increasingly interconnectedworld, ICTs plays a fundamental
role. They are the driving force
behind progress and development
in all spheres of society. As
ambassadors for the industries

from CANIETI representing high-tech industries, we are fully
aware of the value our sector contributes and the positive
impact we generate through technology.
Connectivity and digitization have radically transformed ourlives. Strengthening society's ability to adapt to rapid
technological advancements and fostering digitally competent
citizenship can only be achieved through talent development,
which is a significant enabler for advancing education in thedigital era.

22

Strategies must be sought to use technology as a tool to achieve
economic formality and social justice. By bridging the digital
divide, equity is promoted and progress made towards a fairer
society with greater opportunities for everyone.
For this, it's essential to guarantee the rule of law, providing
confidence in digital technologies and thus fostering anenvironment conducive to innovation and growth. This involves
safeguarding digital rights, user privacy and security, while alsoestablishing ethical standards and responsibilities in the use of
ICT.
At CANIETI, we are committed to continuing to drive thedevelopment of high-tech industries for the benefit of Mexico.
Enrique Yamuni
National President for CANIETI
23

attend the 2023 Edition

International cooperation: an engine to accelerate
digital transformation and promote sustainableindustrial development.

Thanks to efforts like Industrial
Transformation Mexico (ITM),
which foster collaboration among
key stakeholders, the progress ofIndustry
4.0
as
well
as
digitization in Mexico andGermany continues to acceleratewith each passing moment.

In an increasingly interconnected world, both public andprivate sector players recognize the importance ofcollaborating and sharing knowledge with counterparts
from other countries to drive innovation and sustainablegrowth. Through strategic alliances, exchange of bestpractices, and technology transfer, international
cooperation facilitates access to advanced solutions andencourages the adoption of disruptive technologies inindustrial sectors. Moreover, it fosters the establishmentof common standards, enhances training and improves
global competitiveness.

24

For the past five years, ITM has served as a catalyst forcooperation between Mexico and Germany in the realms ofIndustry 4.0, digitization, and sustainable industrial
development. ITM has facilitated the exchange of knowledge
and the identification of synergies among companies fromboth countries. Through this collaboration, innovation andsustainable growth have been propelled in the industrial
sectors of Mexico and Germany.
As Deutsche Gesellschaft für Internationale Zusammenarbeit(German Corporation for International Cooperation GIZ)
GmbH in Mexico, we are delighted to participate for the fifth
consecutive year in ITM and engage in discussions about
topics that are equally crucial to us. Personally, as the new
Resident Director of GIZ in Mexico, I am pleased to take partfor the first time in ITM, where I wholeheartedly sense thepursuit of linking sustainability with industrial development
and social aspects—a passion of mine since my doctoral
studies and my time in Indonesia. I am very excited tocontribute to these topics with my experience.

Dra. Ute Böttcher
Resident Director of GIZ México

25

Intersectoral linkage and dialogue topromote innovation and economic
development

Konrad Adenauer Foundation (KAS) is a
German political foundation with a
Christian democratic orientation and ahumanistic vision. It operates in over 100
offices worldwide and engages in projects inmore than 120 countries. Our work iscentered around citizens and our national
and international partners.
In Mexico, we aim to contribute to the consolidation and deepeningof democracy as a political system, the strengthening of the rule oflaw and the promotion of economic development and sustainability.
We collaborate with strategic partners from both the public andprivate sectors, civil society organizations, universities and thinktanks on collaborative projects, training, research and discussions.
26

Since the first edition of ITM, KAS has participated as anintermediary and facilitator of dialogue among representatives ofbusiness chambers, state governments and academia to promote
innovation, regional economic development and intersectoralconnections.
We are convinced that in this new edition, we will continue tostrengthen spaces and institutional alliances to achieve greater
growth in the Bajío region and contribute to improving the living
conditions of its residents.
Hans Blomeier
Representative in Mexico of the Konrad Adenauer Foundation27

We create digital transformation
solutions towards sustainability

The Mexican industry needs to continue its relentless innovation while
adhering to global sustainability standards.

For 129 years, we have been a part ofmodernizing
Mexicansocietythrough technological innovation.
We illuminated the first light on theiconic Paseo de la Reforma in Mexico
City, not knowing that it would markthe beginning of a long journey thatwould even lead us to construct thecountry's first electrified railway.
Today, we persist on this path by
driving digital transformation and

At Siemens, we are fully aware of the challenges posed by thisadaptability to the new market demands. That's why we offer
sustainable digital transformation solutions that drive the transition
towards an efficient and carbon-neutral economy. This way, our clientsand collaborative ecosystems achieve more with less.

decarbonization of various productive sectors is being achieved
through technologies and solutions that are propelling Industry
4.0 to the next level, into the 'industrial metaverse.'

We will keep delivering technological innovations in automation,
artificial intelligence, digital twins, 5G, cybersecurity, and many otherareas. Because we believe in the power of innovation and its impact
when it's amplified through ecosystems involving companies,
governments, academia, and society at large.

Amidst a global context of 'glocalization'—where production
factors have come closer to their markets, demanding highcompetitiveness from local industries—we reaffirm ourcommitment to continue blending the real and digital worlds,
thereby creating a positive impact on areas such as
electrification, automation, and digitization.
In this regard, it will be crucial to stay on the path towards the'Fourth Industrial Revolution,' leveraging the efficiency,
productivity and sustainability it offers to operations. This isvital as global investments seek strategic partners aligned withenvironmental, social, and governance standards.

28

This is crucial in the face of an increasingly complex climate change
scenario. Technology is the "how” and the outcome is sustainability. It'sa business imperative, where sustainable business growth goes hand inhand with the value we create for people and our planet. We want tocontinue paving the way towards a sustainable and equitable future forall through purpose-driven technology.

By accelerating technological development, we create a unique
opportunity to help address the most pressing challenge in humanhistory. At Siemens, we understand that resources are finite, but wecreate endless opportunities through innovation. That's the power oftechnology, transforming everyday life.

Alejandro Preinfalk
President & CEO of Siemens Mexico,Central America and the Caribbean29

M 2023:EVENTS at IT
STARTUP PITCH
Thursday, October 5th,from 1:00 to 6:00 pm.
Poliforum León.

OKTOBERFEST LEÓNA competition showcasing the latest
Mexican developments in Industry 4.0
technology.

ITMUJERES
Friday, October 6th, 4:00
pm. Leaders of Tomorrow
Stage, Poliforum León.

Platform to promote and enhance theparticipation and development of womenin digital transformation.

Businessleadersanddecision-makers
celebrate commercial alliances and recognize
the most significant advancements in
Industry 4.0 within the country

EMiddle and upper-level students participate inrobotic battles and races, while also developing
independent robotic projects.

NEARSHORING FORUM
5th of October
Poliforum León

Enjoy this cultural exchange. Indulge in
traditional cuisine and a variety of beers.

October 4th to 6th.
Explora Science Center.a

Educational program to introduce
students to technology, innovation,
digitalization, and science.

ELECTROMOBILITY FORUM
October 6th, 9:00 am.
Poliforum León.

Experts, entrepreneurs and authorities
discussthelatestinnovations
andadvancements in electric vehicle technology.

SUSTAINABLE INDUSTRIAL DEVELOPMENT SUMMIT

M-TECH
September 14, 19, and 26
October 5th

León Fairgrounds

FUTURISTIC MINDSTIC AND ITZAMNÁ AWARDS
October 3, 2023.
Entry by invitation only.

October 4th to 6th, 1:00 pm
to 9:00 pm.

EThis platform fosters dialogue aimed ataccelerating Guanajuato's industry, serving as
an attraction for foreign investment.

Thursday, October 5th,
9:30 am to 1:00 pm.
Poliforum León.

LThe triple helix examines major trends andchallenges in industrial development, identifying
actions and policies that strengthen economic andsustainable growth, as well as investment attraction.

Welcome to Industry 4.0 with Nokia

At Nokia, we create technology thatempowers the world to collaborate.
The introduction of accessible andeasily implementable technologies
has opened up a wide range of
automation as well as digitalization
opportunities for manufacturing andprocess companies.

A smart factory is as intelligent as the network connecting it;
optimizing manufacturing operations is essential to maximize yourbusiness's productivity.
Industry 4.0 and factory automation are providing incredible
opportunities to the manufacturing sector, thanks to missioncritical private 4G/5G networks and Operations Technology (OT)
applications with predictable performance, high multi-user capacity,
guaranteed indoor and outdoor coverage, low latency, high-speed
mobility, and availability. These networks can overcome radio
interference, support low-power sensor communications, andincorporate older or non-mission-critical focused technologies.

34

Our global, standardized and comprehensive solutions, alongwith the innovations from Nokia Bell Labs, provide a gateway to a
new era of the industry, where humans and machines willconnect with more intelligence, security, and resilience than everbefore.
Let's securely adapt to meet changing customer demands andbusiness needs. Let's harness scalable and secure 4G and 5G
private wireless networks to achieve a more flexible
manufacturing environment that dynamically adjusts operations
and processes, inclusively and diversely safeguarding your dataand intellectual property across businesses.

Bruno LucianoCommercial director at NOKIA enterprises
HISPALAT
35

The time is now. Let's take technology andindustrial transformation to another level!

We have the opportunity to demonstrate that optimizing
resources and reducing costs is possible, that creating an
intelligent and energy-efficient facility for different clients is
feasible, taking advantage of the current situation and what
has already been built.
Speaking of innovation doesn't mean discarding the past; on
the contrary, it's about discovering ways to harness the bestpractices in the pursuit of a different way to utilize resources.
Therefore, it's crucial that, driven by our commitment todigitize the industry, we can provide more sustainable
alternatives to those who haven't yet taken a significant
technological leap.
36

It's time to take action and show the world that a greener,
conscious, and above all, sustainable industry is possible.
Creating a 4.0 world is a task for all of us!
Jesús Carmona
President and CEO of Schneider Electric
Mexico and Central America
37for theAutomationt of allimprovemen

It's important to address these social issues to achieve asustainable environment while striving to create a secure,protected, and comfortable society that respects all
individuals.
Despite all these changes, it's comforting to know that there
are trustworthy companies and partners. Mitsubishi Electric
has consistently focused on creating "Changes for the
Better" for a vibrant and sustainable society throughcontinuous technological innovation and relentlesscreativity. Its Factory Automation Systems team takes pridein finding new ways through the application of advanced
technology, sharing knowledge, and actively collaborating
towards a common goal: applying and using automation for
the improvement of all.

Life has become more complex and, to some extent, more
confusing. The manufacturing industry, and from a broader
perspective, society, has faced enormous challenges andsubsequent changes.
The most impactful ones have been the rapid adoption ofdigitization, the urgent need to be "sustainable" in all aspects,
from energy consumption to pollution reduction, and thenecessity to address the decreasing population in many
countries.
38

That's why we want to make it clear in our slogan,"Automating the World," that we're not only assisting aworld of industries but also a world of societies in applying
automation for greater benefit.
Mitsubishi Electric, "Automating the World" to create"Changes for the Better" for everyone.

Felipe Rivera, CEO of Mitsubishi Electric Automation, Inc.
Mexico and Latin America
39Industry 4.0 within a connected
technological ecosystem

Since its foundation in 1980,
the development of innovative
products and solutions basedon
PC-centeredcontrol
technology has been the key toour consistent success. Manyof the current standards inautomation technology wererecognized early on by us andsuccessfully introduced to themarket as innovations.
Beckhoff's philosophy of PC-based control, along with theinvention of the Lightbus system, bus terminals and the
TwinCAT automation software are milestones in automation
technology and have established themselves as powerfulalternatives to traditional control technology. EtherCAT, the realtime Ethernet solution, provides future-oriented and highperformance technology for a new generation of control
concepts.

Beckhoff implements open automation systems based on
PC-based control technology. The product range covers thefollowing main segments: industrial PCs, I/O and fieldbus
components, drive technology, automation software,control cabinet-free automation, and hardware forindustrial image processing. For all segments, product lines
are available that function as individual components or in
combination, serving as a complete and coordinated control
system. Our "New Automation Technology" stands foruniversal
andindustry-independent
controlandautomation systems, implemented in diverse applications
worldwide, ranging from CNC-controlled machine tools to
intelligent building control.
Our Mexican headquarters in Valle de los Pinos (State of
Mexico) was founded in 2018. A multidisciplinary teamunder the leadership of General Manager Filiberto Cruz
Morales ensures that Beckhoff is close to its customers in
the Mexican and Central American markets. Beckhoff
Mexico is expanding further to strengthen the global
network of sales, application engineering, logistics, andsupport, catering to the automation needs of local
customers in industries such as automotive, electronics,
food and beverages, packaging, metal forming, and others.

Filiberto Cruz Morales
General Director at Beckhoff Automation
40

41

Floor Plan Industrial Transformation MEXICO 2023

42

AUTOMATIZACIÓN, ROBOTIZACIÓN Y TRANSMISIÓN DE PODER /AUTOMATION, ROBOTIZATION AND MOTION

MÁQUINAS Y HERRAMIENTAS /METALWORKINGFÁBRICA DIGITAL /DIGITAL FACTORY

GOBIERNO /GOVERNMENTLOGÍSTICA INTELIGENTE /SMART LOGISTICS

INSTITUTOS DE INVESTIGACIÓN /RESEARCH INSTITUTIONSAEROSPACE SUMMIT 4.0

43

Aerospace Summit 4.0
In its third edition, this initiative by the Bajío Aerospace
Cluster A.C. (BJXAerospace Cluster) aims to promote the sector
and its capabilities in Guanajuato.

In this edition, we will aim to address the following questions:Through various activities such as B2B meetings, specialized
conferences, workshops, and networking sessions, the goal is
to foster collaboration and create business opportunities that
contribute to the development of the aerospace sector in thestate.

What are their benefits?

44

How can I implement these technologies in my company?

How can I become part of the aerospace sector?

45

Sustainable
Industrial
Development
SummitSustainable Industrial Development Summit
The Sustainable Industrial Development Summit will take place for thethird time, organized in collaboration with the project "Association for
Sustainable Industrial Development Germany - Pacific Alliance"(PAGSID), by the German Industry Confederation (BDI), the KonradAdenauer-Stiftung (KAS), and ITM. The summit aims to promoteresilience and sustainability aspects in business ecosystems andcontribute to their integration into international value chains. The
summit serves as a dialogue platform with leaders and representatives
from business associations, government, and civil society, exploringcooperation in three key areas:
Nearshoring in Mexico: Global Competitiveness and Local Opportunities.
The next level of Industry 4.0: Resilient Digital Ecosystems.
Globalization 2.0: The new era in global value chains.

46

The fourth edition of the ITM educational program will feature
conferences, workshops, prototype exhibitions, and interactive tours
focusing on topics such as Industry 4.0, electromobility, sustainability,
and soft skills, among others. This program aims to strengthen theinterest of young individuals in STEM careers, nurturing the workforce
of tomorrow's industry.

47

Startup Pitch

TIC Industry Awards and Itzamná Awards

This year will be our third edition of Startup Pitch, our call for entrepreneurs who develop
innovative products or services related to Industry 4.0. One of the finalist projects will make it to
the Hannover Messe 2024 in Germany, to be presented in the Startup Area before the eyes ofentrepreneurs and investors from around the world.
In this way we promote our young talent at a national level to empower new ideas and turnthem into the development engines of the future.

Electromobility and Semiconductors Forum
Electromobility and the semiconductor
industry are two highly innovative andgrowing technological areas. This forum
will have a significant impact on theeconomy,technologicaldevelopment

and sustainability of the region.

48

These awards stem from the initiative to promote digitizationand the implementation of measures aimed at an Industry 4.0
Agenda in Mexico and Latin America. The categories for thisyear include Digital Transformation, ICT Inclusion,
Cybersecurity, Startup of the Year, Global Positioning, and theInnovation Award "Itzamná," a recognition for companies
whose product or solution reaches the highest level oftechnological innovation in Mexico.

Nearshoring Forum: Challenges andOpportunities for Guanajuato
The world is undergoing a significant shift in the way
companies approach the location of their operations and the
management of their supply chains. That's why we are hosting
the first edition of the Nearshoring Forum. We are bringing
together experts and key stakeholders in this field from aroundthe world to share and exchange their ideas, knowledge, andexperiences.
49

Industrialist night

ITMujeres

We celebrate the fourth edition of the Industrial Night with overfifteen hundred business leaders and decision makers. During theevent, we presented the TIC Industry Awards and the Itzamná
Innovation Award.

Staying true to our roots, we
reaffirm our commitment topromoting and empowering
the professional developmentof women in Industry 4.0,
with the goal of building an
inclusive and diverse sector.
For this edition, we will delve into: Manufacturing with Female
Leadership; Industry 4.0: A Sustainable and Human Perspective;
Best Practices for Women's Inclusion in Businesses; Equity andInnovation: The Vital Role of Women in the Industry.

M-TechThe final phase of the second edition of this regional robotics
competition for middle and high school students takes place
within the framework of Futuristic Minds and ITMujeres.

50

Oktoberfest León
This year, we are collaborating with Café
Rothenburg and the Honorary Consul ofGermany in León to present thethirteenth edition of Oktoberfest León.
Here, you can enjoy a cultural exchange
while indulging in traditional cuisine
along
with
both
nationalandinternational beer selections.
51

Welcome to León, Guanajuato

Globally recognized as the "Shoe Capital," the city of León andits vigor serve as an economic powerhouse driving theevolution of Guanajuato.
Its colonial and neoclassical architecture, such as the Basilica
Cathedral of the Virgin of Light - the city's patron saint - theExpiatory Temple, and the Temple of Our Lady of the Angels in
Churrigueresque style; the Arco de la Calzada in neoclassicalstyle, crowned by a bronze lion, erected in 1893 tocommemorate the 83rd anniversary of Mexico's Independence.
León stands out as a leader in business, leisure, and sports
tourism, as well as in hosting international events like the
Hannover Messe.
52

Its strategic location, approximately 400 km from Mexico City,
along with its extensive infrastructure, including the Poliforum
exhibition and fairground - boasting 42,000 square meters offunctional spaces and halls - nestled within the 67-hectare
business, cultural, and entertainment complex known as theDistrito León.
This district is home to various key attractions such as the León
State Fair, the Guanajuato Cultural Forum, and the Explora
Science Center, among others.

Welcome to León!
53

Museo de Arte e Historia de Guanajuato MAHG

What to visit?

The museum serves as a stage for the construction of national
narratives and collective memory, dynamic spaces centeredaround the gathering, preservation, and dissemination ofboth tangible and intangible cultural heritage. In this regard,
the Guanajuato Museum of Art and History (MAHG) has been
conceived as a meeting place for the entire community.

Calzada de las Artes

FORUM CULTURAL GUANAJUATO
Teatro del Bicentenario Roberto Plasencia
Saldaña
In the context of the national celebrations commemorating thetwo hundred years of the beginning of Mexico's Independence
and the Centennial of the Revolution, through Government
Decree number 157 published in the Official Gazette of the Stateof Guanajuato on November 23, 2010, the "Teatro delBicentenario" is established as a decentralized body of the
Guanajuato Cultural Forum, the most significant culturalcomplex in the central region of the country strategicallylocated in the city of León, Guanajuato. And in December of
2017, its name is changed to Teatro del Bicentenario Roberto
Plasencia Saldaña.
54

This area, situated outdoors between the Central Library and
the Guanajuato Museum of Art and History, has hosted various
large-scale free concerts featuring artists of the caliber ofArmando Manzanero, Julieta Venegas, the National SymphonyOrchestra, Eugenia León, among others. Here, the audience has
enjoyed not only these performances but also a pleasant timewith their families, in a setting framed by the distinct trees
characteristic of the Cultural Forum.

Auditorio Mateo Herrera
The Mateo Herrera Auditorium currently stands as one of themost significant concert halls in the country due to its
exceptional acoustic quality. It is an ideal venue for chamberconcerts, small-scale productions, and academic events. Witha seating capacity of 262, it pays tribute to a renowned
Guanajuato artist, Mateo Herrera (1867-1927). The auditorium
was inaugurated on September 26, 2008.
55

ZOOLÓGICO DE LEÓNACUARIO DEL BAJÍO

With 1,345 specimens from 227 different species, the León Zoooffers an endless array of activities for the whole family,
including:At the facilities of the Bajío Aquarium, you can discover
approximately 10,000 specimens from over 300 species,
including notable ones like sharks, rays, jellyfish, reef fish,
turtles, crocodiles, and many more. These can be observed across
11 exhibition zones, supported by a life support system capableof filtering over 22 million liters of water daily from the Gulf of
Mexico. Additionally, there's a specialized area for monitoring,feeding, preserving and breeding the species, staffed bybiologists, veterinarians, farmers, and engineers.

Safari; a unique attraction in the region where visitors canobserve African savannah animals in semi-liberty throughguided tours in special vehicles.
Educational Department; dedicated to spreading educationand conservation both within and outside the park.
Reptile Zone; An area where you'll find a distinctive andfascinating collection of reptiles and lizards.
Myth Zone; A space designed to demystify those animals thattrigger fear, anxiety, phobia, and stress. Dare you explore theMyth Zone?

Address: Blvd. Aeropuerto 104
Cerrito de Jerez Nte., 37530 León, Gto.

Address: Cam. A Ibarrilla KM 637207 León, Gto.
56

57

ZONA PIEL
León is globally renowned for its
leather
products,
primarily
footwear.
Blvd. Hilario Medina 101, Los
Gavilanes, 37270, León, Gto.
www.zonaturistica.com/quehacer/guanajuato/leon/zona-piel

Shopping Centers
MULZA OUTLETVIA ALTA

The largest specialized footwear
and leather goods shopping centerin America.

A shopping center located in thesouthern area of León, Guanajuato,
providing a comfortable visiting
experience.

Blvd. Aeropuerto #843, Predio deSanta Anita, León, Guanajuato.
www.mulza.mx/home

PLAZA MAYOR

ALTACIA

Plaza Mayor boasts a vast landarea, perfect for offering a wide
variety of products of all kinds in
one place.

A lively shopping center featuring
brand stores, boutiques,
restaurants and events in thesouthern part of the city of León,
Guanajuato.

Blvd. Juan Alonso de Torres
Poniente 2002, Valle delCampestre, 37150, León, Gto.
www.plazamayor.com.mx
58

Blvd. Aeropuerto #1027, San José elAlto, 3﻿7545, León, Guanajuato,
www.viaaltaleon.com.mx

Blvd. Aeropuerto No. 104,
Cerrito de Jerez, 37530, León, Gto.
www.altacia.mx
59

How to get to here?
Just 24 km from León, you'll find the Guanajuato International
Airport, also known as the Bajío International Airport (BJX),
which currently handles 264 weekly national and international
flights. Among them, 66 are direct flights to Dallas, Houston,
Los Angeles, and Chicago, providing connections todestinations all around the world.

60

61

DULCELAYA
Hidalgo #207-D, Celaya
Tel. 4611010227
gerardo_castaneda@live.com.mx

Get to know Guanajuato
ECO-AVENTURA CAPULINES

Benito Juárez S/N, Los
Capulines, Celaya.
Tel: 461 109 60 55
ecoaventuracapulines@gm
ail.com

CACOMIXTLE
Fraccionamiento Burócrata No. 4,
Marfil, Guanajuato.
Tel. 473 122 50 33
susana.ojeda.mkt@gmail.com

62

GUANAJUATO EXPEDICIONES
DE AVENTURA
Berlioz 117, León Moderno,
León.
Tel: 477 117 33 07
expedicionesdeaventura@
gmail.com

SAN MIGUEL DE ALLENDENOCHE DE LEYENDASSan Miguel de AllendeTel: 415 107 97 54
smlegendario@hotmail.com

63

Lodging options in León, Gto.
Metria Hotel

Courtyard by Marriott León en
Poliforum

Blvd. Adolfo López Mateos 2303,
Las Bugambilias, 37270 León, Gto.
Rate starting from $1,500.00 MXN +taxes for single or double occupancy
without breakfast.

Blvd. Francisco Villa 102 Col.
Oriental, León, Gto.
Rate starting from $1,540.00 MXN+ taxes for single or double
occupancy without breakfast.

★★★★★
2 minutes from Poliforum León

Tel. International: 844-683-8959
Tel. México: 477 295 94 00
lesly.deavila@marriott.com

Tel: +52 (477) 689 18 56
reservaciones@metriahotel.com
www.metriahotel.com★★★★★
4 minutes from Poliforum León

Hotel Hotsson LeónCity Express Plus

Blvd. Adolfo López Mateos 1102,
Los Gavilanes, 37266 León, Gto.
Rate starting from $2,432.00
MXN + taxes for standard single
occupancy with breakfast.

Blvd. Adolfo López Mateos 2003,
Las Bugambilias, 37270, León, Gto.
Rate starting from $1,440.00 MXN+ taxes for single occupancy withbreakfast.

Tel: +52 (477) 719 80 04
fromero@hotsson.com★★★★★
2 minutes from Poliforum León
64

Tel: +52 (477) 645 01 79
cpleo.ventas@cityexpress.com.mx★★★★★
5 minutes from Poliforum León
65

Lodging options in León, Gto.
City Express Junior

Hampton Inn by Hilton León

Blvd. Adolfo López Mateos 2003,
Las Bugambilias, 37270, León, Gto.
Rate starting from $1,030.00
MXN + taxes for single
occupancy with breakfast.

Blvd. Adolfo López Mateos 1717,
Los Gavilanes, 37270 León, Gto.
Rate starting from $1,180.00 MXN +taxes for single or double occupancy
with breakfast.

Tel: +52 (477) 530 5101
cjleo.ventas@cityexpress.com.mx

Tel: +52 (477)740-3219
yadhira.estrada@hilton.com
da.hernandez@hilton.com★★★★★
12 minutes from Poliforum León★★★★★
5 minutes from Poliforum León

Holiday Inn León Centro deconvenciones

Plaza Hotel Radisson
Poliforum
Blvd. Adolfo López Mateos 2611
Ote, Barrio de Guadalupe, 37280
León, Gto.

Blvd. Adolfo López Mateos 2501,
Las Bugambilias, 37270 León, Gto.
Rate starting from $1,100.00 MXN +taxes for single or double occupancy
without breakfast.

Rate starting from $1,250.00
MXN + taxes for standard
occupancy with breakfast.

Tel: +52 (477) 710 0040
ventas.ap@hotelesbjx.com★★★★★
7 minutes from Poliforum León
66

★★★★★
13 minutes from Poliforum León

Tel: +52 (477) 710 0022
www.radissonhotelsamericas.
com/en-us/hotels/radisson-leonpoliforum-plaza
67

Lodging options in León, Gto.
Holiday Inn Plaza del Zapato

Garden Inn by Hilton León

Blvd. Adolfo López Mateos 1308,
Los Gavilanes, 37270 León, Gto.
Rate starting from $1,220.00
MXN + taxes for single or double
occupancy without breakfast.

Blvd. Adolfo Lopez Mateos
2126, San Isidro Jerez, 37530
León, Gto.
Rates starting from $1,240.00
MXN + taxes for single occupancy
with breakfast.

Tel: +52 (477) 710 0040
ventas.7@hotelesbjx.com★★★★★
18 minutes from Poliforum León★★★★★
14 minutes from Poliforum León★★★★★
31 minutes from Poliforum León
68

Tel: +52 (477) 711 7106
ventas2@hotelesots.com

Hotel Antares León

Hotel Hotsson Smart León

Blvd. Adolfo Lopez Mateos 2126,
San Isidro Jerez, 37530 León, Gto.

Blvd Adolfo Lopez Mateos 2510,
Centro Max, 37530, León, Gto.

Rate starting from $803.00 MXN+ taxes for single occupancy withbreakfast.

Rate starting from $1,813.00
MXN + taxes for single
occupancy with breakfast.

Tel: 52 (477) 101 69 00
gerencia.ventas@sleepinnleon
antares.com

Tel: 52 (477) 719 8010
lfrodriguez@hotssonsmart.com★★★★★
32 minutes from Poliforum León

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Strategic Allies

Digital Opening Experience sponsor

Gold sponsors
Platinum Media Partners

Silver sponsor

Content Partners

Industry Partners

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Embassy of Germany in Mexico
Telephone: (0052 55) 5283 2200
León Tourist Offices
Telephone: +52 477 763 44 00
Honorary Consulateof Germany in León, Guanajuato
Telephone: (0052-477)7735718

Taxi Companies in León, Guanajuato:
El Rosario Estates Taxi Stand
Telephone: +52 477 717 6677 / 8877
TaxitelTelephone: +52 477 770 2121

Industrial Transformation MEXICO
Industrial Transformation MEXICO
Industrial Transformation MEXICO
Industrial Transformation MEXICOMy Radio Taxi LeónMy Private Transportation
Telephone:+52 477 781 0303
Golden Line Taxi Service
Telephone:+52 477 770 4050
Cargo Taxi
Telephone:+52 477 784 0989