Rechinos and Recargos

Shuichi NakajimaGroup Executive Vice President, UNIQLO Co., Ltd.

UNIQLO Reasons for Selecting Chinos
and Cargos
・Along with jeans, chinos and cargos are standard
casual bottoms wear for men.

・UNIQLO’s approach to making clothes has always
been about taking universal and basic items—suchas these—and improving them in a way thatmatches the times.

History of Chinos and Cargos
Originating as work pants, became established
as a standard facet of basic casual wear basic.
Chinos
1960s-70s Established as standard items as an Ivy1990sLeague look.
1980s

Established as a must-have items due to2010
a tasteful-yet-casual trend.

1990s

Finds following in business demographic,wearers and usage increase.

CargosFinds popularity mainly withmen, due to military look andexpansive silhouettes.
Thrust into the spotlight again
in the fall/winter as interest in
military looks is rekindled.

Photos: Color & Design Research Room, Kyoritsu Women's University & Junior College

Evolving Chinos and Cargos
Consumers can select the pair that best dovetails
with their values.
Live life without conforming to prevailing trends.
Live simply, naturally and without waste—livelarge. That is the most beautiful way to live.
Rechinos

RecargosWomen's Rechino and Recargo Lineup

Boyfriend Fit Chino Pants

Boyfriend Fit Cargo Pants

The slimmer hems makes for agorgeous feminine line.
Moreover, that these bottoms
are designed to give the wearera clean line even when they arerolled up.

With a feminine silhouette thatis not excessively loose, thesepants offer a fit that feels justright. Not only that, but thesebottoms can be enjoyed twoways—roll them up to wear ala shorts that extend just below
the knees by securing the hemwith the side belts.

Skinny Fit Cargo Pants
These skinny type cargos makelegs look great by making themlook longer and more beautiful.
Even the size, position andshape of the side pockets are
painstakingly devised to ensure
uninterrupted clean andbeautiful lines. Stretchable
fabric is incorporated to ensure
the ultimate in comfort.

Men's Rechinoand Recargo Lineup

Vintage Chino Flat Front
Pants

Washed Chino Flat Front
Pants

Style Up Cargo Pants

Featuring a sun-dried finish thatis painstakingly achieved, thesepants offer a well-worn look
and a softness you would
expect from such a garment.
These basic chino pants can beworn in any number of ways.

Made with a special wash
treatment, these are extremely
soft. The slim hems and asharp, clean-fitting waist resultin a sharp, elegant silhouette.

These style-up pants have acrisp look around the hips.
Particular attention waslavished on getting details ofthese cargo pants just right,
yielding a silhouette that makes
the wearers' legs appear longer.
Thanks to a stretchable fabric,easy of movement is achieved
even with the slim design.

Communicating Rechinos and Recargos
to the WorldRECHINOS RECARGOS
Simple, natural, slim.
The basics reimagined.
For how you live. Today.

A New Standard Item in Bottoms…
• These pants will drive the basic bottoms market, whichis enjoying a resurgence.
• Like jeans, these new lines will grow into a categorythat represents a standard in casual pants.

These pants will drive the basic item bottoms market,
which is enjoying a resurgence.
Spring/summer sales target for the rechino andrecargo lines: Over 10 million