UNPRECEDENTED SUCCESS FOR THE FIFTH EDITION OF
GENEVA WATCH DAYS.
THIS YEAR'S RESULTS IN FIGURES
After a week packed with launches, meetings and lively discussions, Geneva Watch Days
drew to a close with record results: 52 brands took part, and nearly 1,500 watchmaking
professionals, including 650 media representatives and 250 retailers from all over the world,
gathered on the shores of Lake Geneva.
Open to the general public for 5 days, the Pavilion at the “Rotonde du Mont Blanc”
welcomed 13,800 visitors, an increase of more than 70% on last year. Connoisseurs of finewatchmaking were able to admire over 100 new timepieces free of charge, displayed in 65
showcases around 4 themes. 650 of them took advantage of guided tours given by experts
from the Fondation de la Haute Horlogerie, and VIP programs were offered to collectors.
The 9 symposia on themes of interest to the watchmaking industry were also a great success,with around a hundred people attending each one in a new space, the so-called Glass Box,set up right next to the Pavilion. The brunch organized by the Fondation de la HauteHorlogerie (FHH) on Saturday, 31 August attracted some 150 watchmaking enthusiasts, whowere able to test their knowledge in a quiz, while 3 conferences, also organized by the FHH,
provided an insight into the world of each brand, their new products and man's relationshipwith time. Students, collectors and business executives were able to chat directly with someof the CEOs of the participating brands over 3 informal breakfasts.
In the Culture Club, set up in a wing of the Pavilion, the FHH, the Grand Prix d'Horlogerie deGenève (GPHG), the École d'Horlogerie de Genève, the Horological Society of New York(HSNY), Horopedia and The Watch Library, all partners in the event, offered ongoingactivities.
Finally, the charity auction on 1 September, organized jointly by Geneva Watch Days andPhillips in Association with Bacs & Russo, raised CHF 108’000.- for the Pierre Amstutz Fund,which supports apprentices in precarious situations at the Geneva Watchmaking School,
enabling them to complete their studies in good conditions.

But beyond the figures, the special atmosphere of this decentralized, self-managed event,which takes place in the heart of summer on the shores of Lake Geneva, is something to besavored.
"The success of this year's event is due not only to the participating brands, but also to ourpartners. I would like to thank the Republic and Canton of Geneva, the Chamber of Commerceand Industry, Geneva Tourism, the Fondation de la Haute Horlogerie, the Geneva
Watchmaking Grand Prix, Horopedia, the Geneva Watchmaking School, the Watch Library,Worldtempus, the Horology Society of New York, GMT publishing, Revolution Magazine, Le
Temps, WatchPro, Euronews and Europastar for their invaluable support," said JeanChristophe Babin, President of the Geneva Watch Days Association and CEO of the Bulgari
Group.
Georges Kern, CEO of Breitling, is delighted with the development of the event: "It's a sourceof pride and pleasure to be involved in and witness this initiative, a collaboration that hasgone from strength to strength since its inception four years ago. It's a cultural moment, aunifying gathering and a platform for exchange for the watchmaking industry. This year, theGeneva Watch Days have even moved to German-speaking Switzerland for a day in June toraise their profile.”"Informal but professional, decentralized but friendly, this gathering is the perfect format forgiving a comprehensive overview of our 233-year history. Girard Perregaux is proud to be oneof its founding members and to contribute to its longevity," added Patrick Pruniaux, CEO ofGirard-Perregaux and Ulysse Nardin.
For his part, Maximilian Büsser, Founder and Director of MB&F, makes no secret of hisenthusiasm either: "Launching beautiful mechanical objects opposite the Jet d’Eau, in theheart of the cradle of watchmaking, is nothing but delight. In a world where digitaltechnology is taking over, it's vital to share and exchange ideas, both with industry
professionals and with the general public.”
On the strength of this success, the show is well on the way to a 6th edition in 2025 and isdefinitely becoming a not-to-be-missed event in the industry calendar, which could beexported to other watchmaking metropolises next year.
ABOUT GENEVA WATCH DAYS
Geneva Watch Days is an event founded in 2020 by six illustrious brands: Breitling, Bvlgari,
De Bethune, Girard-Perregaux, H. Moser & Cie, MB&F. The event is part of a modern andoriginal philosophy based on a spirit of cooperation without complexity. It is a self-managed,
flexible and impactful organization that offers brands a common space to exhibit their newproducts and iconic watches, while leaving them the freedom to express themselves indecentralized venues. The event is held under the aegis of the State and City of Geneva, withthe support of the Geneva Chamber of Commerce, Industry and Services (CCIG), and is aimed
at industry professionals - media and retailers - as well as the public. The Fondation de laHaute Horlogerie (FHH), the Geneva Watchmaking Grand Prix (GPHG) and Geneva Tourism
are supporting the project, while GMT is the historic media partner.

The 2024 edition brought together the following brands: Alpina, Alto, Angelus, Armin Strom,Arnold & Son, Bausele, Beauregard, Behrens, Bianchet, Blancpain, Breguet, Breitling,Bvlgari, Konstantin Chaykin, Claude Meylan, Corum, Cvstos, Czapek & Cie, Daniel Roth, DeBethune, Doxa, Edox, Favre-Leuba, Fortis, Frédérique Constant Group, Genus, GirardPerregaux, Glashütte Original, Greubel Forsey, Hautlence, HYT, Jacob & Co, Krayon, Laurent
Ferrier, Lederer, L'Epée, Louis Erard, Massena Lab, Maurice Lacroix, MB&F, Micromilspec,Ming, H. Moser & Cie, Oris, Perrelet, Phillips in Association with Bacs & Russo, Raketa,
Ressence, Singer, Speake Marin, Trilobe, Tutima Glashütte.
Press Relations: Françoise Bezzola francoise@ideateams.ch
Management: Catherine Eberlé-Devaux catherine.eberle-devaux@bulgari.com