Sveučilište VERN
(VERN’ University) a
Zagreb, Croatia a

Course catalogue aEnglish language aWinter semester a
2024/2025 a

About the Course Guide

Dear incoming student,
We are happy to welcome you to Sveučilište VERN (VERN’ University), Zagreb,
Croatia. VERN’ University is glad to present our Erasmus+ English language
course catalogue where you can find the relevant information about the lecturesthat will be carried out during winter semester in academic year 2024/2025.
Our University is offering lectures in different study fields:• Entrepreneurship / Economics / Business Administration• Journalism / Public Relations• Tourism / Hospitality.
Within each study program, you will find a list of different courses.
Please note, that you can chose and combine courses from different programs.
You also need to be aware about the prerequisites of each class. Please read all
the prerequisites and descriptions carefully.
This course guide is only valid in the mentioned period.
Important:
Due to the large number of courses, for course to take place a certain numberof students must apply. In the event that for specific course minimum numberof students did not register for the course, the course will be cancelled, and asubstitute course will be offered to students. In that case student needs tocontact their home University international office and discuss the change ofpreviously selected course.

1

List of courses:
Study filed

Course offer
1. Basics of Business Psychology and Communication
2. Basics of Entrepreneurship
3. Business Administration Software

Entrepreneurship
Economics

4. Business Plan for Entrepreneurship
5. Dynamic Entrepreneurship
6. Introduction to Marketing
7. Management
8. Microeconomics
9. Project Management
1. Contemporary Social Systems 1 - Croatian Contemporary History
2. English for the Media
3. Forms of communication
4. Introduction into Online and Digital Media

Journalism/PR

5. Media Industry
6. Media Relations
7. Photo reporting
8. Public Relations Basics
9. Spokesmanship and Public Appearances
1. Basics of Tourism
2. English for Tourism and Hospitality 1
3. English for Tourism and Hospitality 3

Tourism/Hospitality

4. German or Italian Language for Tourism 1
5. Hotel Management and Hospitality
6. Hospitality Product Technology
7. Tourist Attractions and Special Interest Tourism
8. Tourism Economics

2Grading systems at Sveučilište VERN (VERN University)
HR ZAGREB10% of successful
ECTS

Local

students normally

Grade

Grade

achieving theDefinition

grade
A

5

10

B

4

25

C

3

35

D

2

30

FX

1

-

F

1

-

EXCELLENT – outstanding performancewith only minor errors
VERY GOOD – above the average
standard but with some errors
GOOD – generally sound work with anumber of notable errors
SATISFACTORY – fair but with significant
shortcomings
FAIL – some more work required before
the credit can be awarded
FAIL – considerable further work is
required3

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Basics of Business Psychology and Communication
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

None
This course provides an overview of the basic scientific study ofhuman behaviour. The topics in the course include: researchmethodology in psychology, problem solving and decision making,perception and social perception, learning and memory,emotion, self-concept, positive psychology, communication skills,
presentation skills, stress, conflict management, cultural diversity,
etc.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:

After completing course, students should be able to: • Criticallyanalyse and interpret scientific research findings in psychology •Describe and explain selected topics in psychology • Compare andcontrast different approaches in psychology • Demonstratecommunication skills in different situations • Prepare and conduct
oral presentation

TEACHING
Lectures, teamwork, case studies, role play, debate, individual
METHODOLOGIES: research

4

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Basics of Entrepreneurship
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITESNone
The course includes the following modules:
Part I. Entrepreneurship: Concepts, Theory and Myths.
Part II. Evolution of Entrepreneurship Theories Through Different
Schools of Thought.
DESCRIPTION OF
Part III. Basic Prerequisites for Development of Entrepreneurship
COURSEand its Impact on Economy.
CONTENT:Part IV. Driving Forces of Entrepreneurship.
Part V. The Entrepreneurial Process.
Part VI. Types of SMEs and Why Each One Matters.
Part VII. Importance of Modern Entrepreneurial Infrastructure.
Developed personal interest in entrepreneurship based on
knowledge and skills, proper assessment of business opportunities,
and understanding of the entire entrepreneurial process.
Acquired knowledge and skills that enable the start-up launch and
OUTCOMES:
survival by using all the benefits of supporting institutions andmodern entrepreneurial infrastructure.
Referring students to the specifics of different types of SMEs:
family, youth, women, minority, rural, social, and corporate
entrepreneurship and franchising.
Through lectures, discussions, case studies, research,
TEACHING
consultations, individual and team-designed assignments and
METHODOLOGIES: presentations, students will develop knowledge and skills required
for launching and/or advising business start-ups.

5

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Business Administration Software
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

None
This course focuses on the Microsoft Office suite aiming at
developing students' high level computer literacy. In this partstudents are introduced to the concepts and techniques ofelectronic data processing using MS Excel tool. The topics include:(1) entering, editing and formatting data;(2) understanding formulas with relative, absolute and mixed
DESCRIPTION OF
referencing;
COURSE(3) creating and formatting charts;
CONTENT:(4) creating named ranges;(5) using built-in functions;(6) Goal Seek;(7) Conditional Formatting;(8) Data Validation;(9) Pivot Tables.
Identify the areas of application of spreadsheet programs
Use a spreadsheet program for arithmetical and financial
calculations
Use built-in functions for various purposes (summarizing data,
conditioning, referencing, etc.)
OUTCOMES:
Use spreadsheets to present financial and business results(formatting tables and data types, charts, pivot tables)
Enhance data processing effectiveness (conditional formatting,data validation)
Lectures, teamwork, case studies, debate, individual research.
All classes are held in computer classroom where every student
TEACHING
works on a computer all the time going through given exercises
METHODOLOGIES: and assignments. The lectures are all practical in nature meaningthat the inductive approach is applied through learning-by-doing.

6

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Business Plan for Entrepreneurship
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

Accounting, Finance, Marketing, English language
The main goal of the module is to develop understanding of theskills needed and the issues raised in setting up own business. It
concentrates on business start-ups rather than developing and
DESCRIPTION OF
existing business. The module should be linked close with most of
COURSEthe economics modules through interdisciplinary study, connecting
CONTENT:the theoretical knowledge with one business idea. Students will be
expected to develop a real business concept and take it through toa business plan.
Upon completion of the module, students will:- Understand how to develop their vision about own business.
- Learn how to present data which will help them raise start up
finance.
- Understand the resource requirements and resources use
OUTCOMES:
implications of business development.
Students should be able to appreciate the factors that affectembarking on new ventures.
- Understand how to use the business plan as document that will
help them guide business growth and development in the future.
Through lectures, discussions, case studies, research,
TEACHING
consultations, individual and team-designed assignments and
METHODOLOGIES: presentations, students will develop knowledge and skills required
for launching and/or advising business start-ups

7

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Dynamic Entrepreneurship
Entrepreneurship / Economics / Business Administration
Bachelor’s degree5

As an integrative course in the final year of studying, the course will enable the
PREREQUISITES synthesis of knowledge gathered through other (basic) courses of entrepreneurship,
marketing, management, finances, accounting, etc.
Course includes the following 11 modules:(1) Introduction to Dynamic Enterprises;(2) Characteristics of Fast Growing Companies (Gazelles), Growth and Development;(3) A Model of Growth Companies Affected by Internal and External Factors (A.
Gibb’s Framework for Growth);(4) Growth Strategies of Enterprises;
DESCRIPTION OF (5) Managing Business Risk;
COURSE CONTENT: (6) Information Sources and their Use, Business Intelligence and Benchmarking;(7) Financing Growth Companies;(8) An Entrepreneur in Trouble;(9) Valuation Methods and Harvest in Entrepreneurship;(10) Fast-Growing Company and its Environment, Corporate Social Responsibility andSocial Capital;(11) Opportunities and Trends in Entrepreneurship.
Students will:(1) develop an awareness of venture development and growth as a necessity forsurvival and success,(2) learn the mechanisms of sustainable growth of enterprises under the influence ofinternal and external factors,(3) know how to diagnose and analyse company’s potential for growth, and define
the best strategy for sustainable growth;
OUTCOMES:(4) find out the most applicable types of formal and informal sources for financing
growth companies in each phase of their life cycles;(5) learn how to evaluate and manage risks;(6) become familiar with business valuation methods and harvest strategies inentrepreneurship;(7) understand the multidimensionality of entrepreneurship, corporate social
responsibility, trends, etc.
Through lectures, discussions, case studies, research, consultations, individual andteam-designed assignments and presentations, students will develop knowledge andTEACHING
skills required for recognizing, running and/or advising growing businesses.
METHODOLOGIES:
Additionally develop knowledge and skills required for launching and/or advisingbusiness start-ups.

8

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Introduction to Marketing
Entrepreneurship / Economics / Business Administration
B.A.
5

PREREQUISITES

None
This course introduces students to the bacis marketing principles intheroy and practice. The topics in the course include: What is marketing
today? How to develop marketing plan? Strategic marketing andmarketing environment. Marketing in B2B and B2C models. Consumer
behavior and marketing research. STP approach; Segmentation,
Targeting, Positioning, Marketing of services, Marketing mix; product,
price, place and promotion.
Upon completion of the module each student should be able to:- Use basic marketing terminology and explain the role and importance ofmarketing in today business- Identify key factors in marketing environment and marketing research,
identify differences in marketing for services- Explain the process of creation and development of marketing plan inreal business situation- Apply basic marketing strategies and tools in simple business cases- Present solutions in tailor-made marketing program.

DESCRIPTION OF
COURSE CONTENT:OUTCOMES:TEACHING
METHODOLOGIES:

Lectures, team work, case studies, debate, individual research.

9

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Management
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

NoneManagement is a course that deals with the basic characteristics ofbusiness organization and its interaction with the businessenvironment (organization, management, business decision
DESCRIPTION OF making, corporate social responsibility, human resource
COURSE
management, change and innovation management, organizational
CONTENT:
behaviour, operational management). The course elaborates
environmental management and core management functions(planning, organizing, leading and controlling) at all levels ofmanagement in all organizations.
The objective of this course is to develop an understanding of theconcept of management, its theory and research. Also, the goal is
to answer the relevant questions of management, which would
enable students to identify and overcome existing and potential
OUTCOMES:
problems that management faces. In order for the students todevelop their creative thinking and teamwork, it is very importantto understand global trends and challenges in the environment
management.
Students learn about management through interactive lessons,lectures and discussions on various topics, group
TEACHING
exercises and simulations. The work will be focused on many case
METHODOLOGIES:
studies so that students get access to current events in the area ofmanagement.

10

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Microeconomics
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

None
This course introduces students to the terminology and analytic
principles used in microeconomics, which is broadly defined as thestudy of markets, and to the application of these conceptual tools
to several policy issues. We will analyse the decisions of buyers andsellers and their interaction in market transactions. We will also
explore how different market structures can shape economic
results, and how markets can sometimes (but not always) help
society achieve desirable outcomes.
Upon completion of the module each student should be able toaccurately:• Use microeconomic terminology.
• Apply basic microeconomic principles of analysis to explain howmarkets function.
• Explain fundamental issues underlying the wide range of topics
addressed by microeconomics.
• Identify and offer initial assessments of policy options available
to governments who want to influence economic outcomes.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:

The course includes pre-lecture activities conducted on-line,
TEACHING
classroom lectures, on-line homework, market simulations
METHODOLOGIES:
conducted on-line and in class, and in-class exams.

11

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Project Management
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITESNone
The goal is for students to gain knowledge through the study of allphases of project implementation (management of goals, costs,
DESCRIPTION OF time, people, quality, procurement, risks) and new techniques
COURSE
specific to the real sector through project work. The goal is to
CONTENT:
adopt project management skills and tools and effectively use theacquired knowledge through practice. Special attention will be paid
to the methodology of presenting papers through practical tasks.
1. Describe the concept and basic functions of project
management, features of project quality assurance and its role inindividual project phases.
2. Explain the role of all participants of project teams in theexecution of all executive phases of project management inaccordance with the rules of project quality assurance.
3. Distinguish the rules and principles of systematic project
management on which the development and implementation of
OUTCOMES:
the entire project.
4. Classify the types of projects and their support and their project
teams with all common characteristics and peculiarities.
5. Compare the risk assessment procedure of project management
and project quality assurance and the production of all supporting
documents.
6. Know the work with one of the tools of information andcommunication support for competent (MS Project) project
management and project monitoring (operational and financial).
Regular attendance at classes, writing practical exercises,
TEACHING
participation in seminar classes and studying the given literature
METHODOLOGIES:
and taking the written exam.

12

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Contemporary Social Systems 1 - Croatian Contemporary History
JOURNALISM / PR
Bachelor’s degree
5

PREREQUISITES

None
The aim of this course is to educate students about the world andtimes they live in. The first topic of this course is contemporary
DESCRIPTION OF
history of Croatia with the goal to develop students’ critical
COURSE
thinking and understanding of the fundamental processes that
CONTENT:occurred in Croatia, Yugoslavia and rest of the world during the20th century.
Students become familiar with the Croatian cultural heritage andCroatian history. They become capable to recognize cultural
OUTCOMES:
differences and similarities and embrace them. Students will beeasier to understand process of disintegration of Yugoslavia, theHomeland War and beginnings of Croatian independency.
TEACHING
Lectures, discussions, individual research, workshops; fieldwork METHODOLOGIES: visiting museums, monuments and other cultural institutions.

13

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

English for the MediaJOURNALISM / PR
Bachelor’s degree
5

PREREQUISITES

None
The aim of the course is to develop relevant linguistic skills
required for work in the English-speaking media. The emphasis is
DESCRIPTION OF on specific vocabulary and structures of the language of the media.
COURSE
Special attention is paid to presentation and interviewing skills. The
CONTENT:
course is designed to improve the communication skills andspecialist language knowledge that the media studies students
need.
Students become familiar with the language of the media so they
can use it more effectively. They can use the specific vocabulary
OUTCOMES:
and structures of the media language, conduct an interview inEnglish and give a presentation on a media-related subject.
TEACHING
Workshops, discussions, pair work, group work, individual
METHODOLOGIES: research.

14

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Forms of communication
JOURNALISM / PR
Bachelor’s degree
5

PREREQUISITES

None
Forms of communication is a class in which you can learn aboutcommunication in general, communicating as essential life skill, types
and forms of communication and how to use them. Effective
communication is essential for the success in any type of business.
Informally too, nothing can be achieved without proper
communication. Therefore, developing communicative skills is amust. One must know and understand all types of communication
because they are equally important in everyday life.It's also
important to develop communicative skills in all the mediums.
Communication is a process of exchanging information, ideas,
thoughts, feelings and emotions through speech, signals, writing, or
behaviour. In communication process, a sender(encoder) encodes amessage and then using a medium/channel sends it to the receiver(decoder) who decodes the message and after processing
information, sends back appropriate feedback/reply using a
medium/channel. People communicate with each other in a numberof ways that depend upon the message and its context in which it isbeing sent. Choice of communication form, channel and your style ofcommunicating also affects communication.
Upon successful completion of the course, students will be able to:- Explain the basic concepts in communication- Interpret the prerequisites, importance and characteristics of thecommunication act- Describe the process of emergence and development of forms ofcommunication- Identify communication factors, forms and types of communication- Describe the process of communication in accordance with theprinciples of modern communication channels

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Workshops, discussions, pair work, group work, individual research

15

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Introduction into Online and Digital MediaJOURNALISM / PR
Bachelor’s degree
5

PREREQUISITESNone
The course explores the basics of digital media and explains both
hardware and software. Students will be introduced to a broad
DESCRIPTION OF sampling of digital media throughout the semester. The goal is to
COURSE
consider the ways in which digital technology can be used to create
CONTENT:
meaningful and sophisticated work. Thus, it considers devices,delivery methods, digital producers, financing, content providers,
distribution as well as audiences and their needs.
Students will be closely with the history of each electronic medium
and trace the evolution to how contemporary media industries use
them. They will learn technical and conceptual tools to understand
OUTCOMES:
the basics of digital media as well as the language of the visual
imagery. We will focus on how technology and business aspects ofthe electronic media shape their content.
Our main task is to develop the basic skill set necessary to create avariety of different types of digital content. The class will consist of
TEACHING
lectures, discussions, videos, workshops and further academic
METHODOLOGIES: exploration. During the course, the assignments will engage
students in both the technical and conceptual aspects of digital
media.

16

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Media Industry
JOURNALISM / PR
Bachelor’s degree
5

PREREQUISITES

None
This course introduces students to the business of media. Global,
DESCRIPTION OF regional and local media industry and its specifics are presented
COURSE
theoretically as well as with numerous case studies. Students will
CONTENT:be acquainted with the framework of how things work beyond
content production in media and related markets.
Students will be introduced to the media industry ecosystem. They
will be able to recognize and understand current trends, become
OUTCOMES:
familiar with the history of the media industry and grasp theorganizational structures and procedures of media organizations.
TEACHING
Lectures, discussions, guest lectures, team work on a seminar
METHODOLOGIES: assignment, films.

17

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Media Relations
JOURNALISM / PR
Bachelor’s degree
5

PREREQUISITES

None
The aim of the course is to bring students closer to the media
market and the relationship between journalism, public relations
and marketing. Special emphasis is placed on tools and techniquesof media relations and training for their application. The course
DESCRIPTION OF
aims to introduce students to legal and ethical standards in
COURSE
journalism and PR, strategic media relations and crisis media
CONTENT:
relations. The aim is to bring students closer to the functioning of
the media industry, production processes, media relations indifferent sectors, enabling them to design media statements anddesigning and preparing a media event.
Describe the media market and production processes in the media
Critically interpret the relations of journalism, PR and marketing
Discuss legal and ethical norms in OSJ and in journalism
Interpret strategic media relations, crisis relations with the media,
OUTCOMES:
and PR evaluation Demonstrate the ability to design and prepare a
media event to independently prepare a media call, press release,and media statement Demonstrate stand-alone preparation andperformance of electronic media statements.
TEACHING
Lectures, discussions, guest lectures, team work on a seminar
METHODOLOGIES: assignment, films.

18

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Photo reporting
JOURNALISM / PR
Bachelor’s degree
5

PREREQUISITES

None
This course will introduce students to basic theoretical andpractical knowledge of photo reporting and enable them to engage
DESCRIPTION OF in the practice of basic photo tasks as well as recording in a studio
COURSEand on the work field. Through the practical part of course,
CONTENT:
students will be introduced to modern photographic equipment
and technology, how to make photo report and how it is processedby computers.
At Photo reporting lectures you will learn about Photojournalism
2.0, how to be modern 21.th century photojournalist - using
advantages (and know to handle disadvantages) of smart phone
OUTCOMES:
cameras, how to use digital SLR and point and shot cameras, what
are main differences of photos for daily newspapers and weekly
magazines. Also, you will learn how to recognise and use good
photography for your professional needs.
Concept of Photo reporting classes is based on learning theory via
TEACHING
PowerPoint presentations, short movies with practical advice and
METHODOLOGIES: examples of real on a field photo situation, practice work inclassroom and practice on a field photographing in exterior.

19

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Public Relations Basics
JOURNALISM / PR
Bachelor’s degree
5

PREREQUISITESNone
The course will introduce students to the basic settings andactivities of public relations with emphasis on media relations.
Students will develop understanding of this important function of
governmental and corporate institutions and NGOs and be able toeffectively cooperate with spoke persons, offices of corporate
communications, PR agencies etc.
Students become familiar with the public relations industry. They
will develop understanding and skills on how to best work with PR
professionals. Through working on a PR project, they will be able tounderstand the complexities of the industry they as journalists
have to work closely with.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Lectures, discussions, guest lectures, team work on a project, films.

20

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Spokesmanship and Public Appearances
JOURNALISM / PR
Bachelor’s degree
5

PREREQUISITES

None
The aim of the course is to introduce students to the basic’s
spokesperson skills, basic tools to work with the media, the basics
of presentation and communication techniques and give them aninsight into the possibilities of persuasive public speaking. The
course is focused on preparation and training skills essential forcommunication with the media and the public. Students will befamiliar with the basic verbal and non-verbal elements of public
communication. Each student will be determined by the initial'voice status', and after the practical part of the course which will,among other things, include the preparation and execution of
speech / presentation, will be defined and individual progress inspeaking status.
Define core elements and skills that spokesperson needs. Explain
the role and function of spokesperson in the organization. Explain
the difference between spokesperson, journalists and employees
in public relations. Analyse and interpret codes (verbal andnonverbal) needed for communication. Plan the specific activity ofthe spokesperson. Distinguish examples of good and bad practice
spokesperson. Demonstrate knowledge of spokesman in publicappearance.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Lectures, case studies, assignments, exercises and presentations.

21

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Basics of Tourism
Tourism and Hotel Management
Bachelor’s degree
5

PREREQUISITES

None
Provide understanding of basic terminology, requirements,
development factors, relations and concepts of tourism as complex
contemporary phenomena. Provide insight into the most common
travel motives and motivation processes, as well as the forms andtypes of tourism. Draw attention to the importance of active
participation in tourism policies creation and implementation,
especially in planning the process of sustainable tourism
development in order to increase positive and decrease negative
impacts of tourism.
1. Explain basic concepts of tourism
2. Interpret the scope of requirements, the importance and natureof tourism
3. Describe the process of tourism development and growth
4. Identify the development factors, forms and types of tourism
5. Connect travel motives and tourist activities
6. Interpret the contribution and impacts of tourism
7. Present cases of tourism organization and policies in Croatia
8. Describe the sustainable tourism development planning process

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations.

22

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

English for Tourism and Hospitality 1
Tourism and Hotel Management
Bachelor’s degree
5

PREREQUISITESNone
The course objective is to provide basic knowledge, vocabulary andstructures necessary to understand basic concepts encountered by
employees and managers in tourism industry who use the English
language. The course should enable students to perform basic
communication with foreign guests and business partners,
independently finding, selecting, evaluating, summarizing andpresenting information. Furthermore, it will refer students to basic
topics and terminology they will encounter in other subjects during
their course of study in order to be able to follow literature in
English.
Upon successful completion of the course, students will be able to:• Describe activities in hospitality industry and tourism-related
professional opportunities/jobs;• Produce a CV in Europass or similar format and apply for a job,based on information from an advertisement• Explain the organisation, historical development of tourism andbasic reasons for travel;• Present main features of a tourist destination;• Display specific travel arrangements through travel agents anddifferent types of travel;• Use concepts related to organization of tourism andfundamentals of finance in tourism;• Use concepts of direct and indirect questions, expressing
agreement and disagreement, short answers and grammaticalconstructions such as "tag questions"; all in appropriate context• Use part of the general language competence at level B1, andsome at level B2 of the Common European Framework ofReference for Languages (CEF) in English language.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations.

23

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

English for Tourism and Hospitality 3
Tourism and Hotel Management
Bachelor’s degree
5

PREREQUISITESNone
The course objective is to provide knowledge, vocabulary andstructures necessary to understand concepts encountered by
employees and managers in tourism industry who use the English
language. The course should enable students to perform
communication with foreign guests and business partners,
independently finding, selecting, evaluating, summarizing andpresenting information. Furthermore, it will refer students to
topics and terminology they will encounter in other subjects during
their course of study in order to be able to follow literature in
English.
Upon successful completion of the course, students will be able to:• Describe activities in hospitality industry and tourism-related
professional opportunities/jobs;• Produce a CV in Europass or similar format and apply for a job,based on information from an advertisement• Explain the organisation, historical development of tourism andbasic reasons for travel;• Present main features of a tourist destination;• Display specific travel arrangements through travel agents anddifferent types of travel;• Use concepts related to organization of tourism andfundamentals of finance in tourism;• Use concepts of direct and indirect questions, expressing
agreement and disagreement, short answers and grammaticalconstructions such as "tag questions"; all in appropriate context• Use part of the general language competence at level B1, andsome at level B2 of the Common European Framework ofReference for Languages (CEF) in English language.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations.

24

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

German or Italian Language for Tourism 1
Tourism and Hotel Management
Bachelor’s degree
5

PREREQUISITESDESCRIPTION OF
COURSECONTENT:None

OUTCOMES:

General language competence level B1 of the Common European
Framework of Reference for Languages (CEF)
The course objective is to provide knowledge, vocabulary andstructures necessary to understand concepts encountered by
employees and managers for business

TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations

25

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Hotel Management and Hospitality
Tourism and Hotel Management
Bachelor’s degree
5

PREREQUISITESNone
The course objective is to provide a focused coverage ofdevelopment, structure and organization of hotel business and
DESCRIPTION OF
various types of international hospitality operations. The course
COURSE
will explain the social and economic role, responsibilities andCONTENT:
opportunities of the hotel industry. Special emphasize will be given
to added values, the quality of service and guest expectations.
Students will become familiar with the subject of hotelmanagement and specific characteristics of hotel industry byexplaining its main functions and terms. Upon the completion of
the course, students will be able to understand the historic role ofoutstanding hoteliers, the reasons for travelling and travel
motivators which helps to create the appropriate product for
OUTCOMES:
specific guests, to determine the organizational structure of ahotel, to organize hotel departments and its operations, toevaluate the importance of corporate culture and standards, toanalyse critically the advantages and disadvantages of hotel
affiliations, to analyse the social, economic and environmental roleof hotel industry, to understand the philosophy of hotel businessand the new trends in the hotel industry.
Through lectures, discussions, case studies, assignments andTEACHING
presentations, students will get the
METHODOLOGIES:
required knowledge about the hotel management.

26

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Hospitality Product Technology
Tourism and Hotel Management
Bachelor’s degree
5

PREREQUISITES

None
To enable students to understand types and classes of hospitality
products, industry trends, methods of work, as well as methods ofmarket positioning and market research. To teach students about
the location selection process, concept development and productdesign. To introduce students to development framework, content
programming, pre-investment, studies, cost analyses and new
hospitality product development planning.
Following a successful completion of the course, students will beable to:1. Explain types and classes of hospitality products, industry trends,
ownership relations and methods of work;
2. Identify appropriate methods of market positioning and market
research;
3. Demonstrate location selection process, concept development
and product design with market features;
4. Interpret planning process, definition of development strategy,
product development and brand management;
5. Compare results of pre-investment studies, content
programming options and preliminary cost analyses;
6. Present all hotel technology elements;
7. Evaluate impact of technological, financial and legal framework
on hospitality product development;
8. Propose new hospitality product development plan.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Lectures, practical classes, seminar and workshops.

27

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:

Tourist Attractions and Special Interest Tourism
Tourism and Hotel Management
Bachelor’s degree
5

PREREQUISITESNone
The course objective is to provide a clear picture of what is
methodology of tourist attraction and why it is becoming critical
DESCRIPTION OF
factor of tourist destination success. Course explains how to
COURSE
integrate methodology into sustainable business practices in a
CONTENT:
tourist destination and tourist product and who should be
responsible for managing this attractions in tourist destination.
Students will become familiar with the new forms of tourism,
arguments against mass tourism and different approaches toward
contemporary phenomenology of special forms of tourism.
OUTCOMES:
Students should be able to develop tourist product; identify key
areas and stakeholders, create new tourist programs andinitiatives, and propose monitoring system of tourist attractions.
Through lectures, discussions, case studies, assignments andTEACHING
presentations, students will be invited to think out of the box of
METHODOLOGIES: mass tourism and to respond creatively to the new dimensions andoffers of sustainable and creative tourism.

28

Sveučilište VERN (VERN’ UNIVERSITY)
Study programme: Journalism / Public Relations

Course Title:
Degree program:
Study level:
ECTS:
PREREQUISITESDESCRIPTION OF
COURSE CONTENT:OUTCOMES:TEACHING
METHODOLOGIES:

Tourism Economics
Tourism and Hotel Management
Bachelor’s degree
5None
The course objective is to upgrade the knowledge on tourism, to learn
about the importance of tourism for the global, national and regional
economy, and to learn about the functioning of tourism market and theeconomic function of tourism. This course presents the basic economic
principles as they apply to the tourism industry and describes major
impacts of tourism on the economy in terms of income, employment andinflation, including the key topic of the sustainable competitiveness of
tourism destinations.
Upon successful completion of the course, students will be able to:
1. Identify the factors that affect the supply and demand in tourism
2. Learn how to implement an appropriate pricing policy in a travelcompany
3. Explain the economic effects of tourism in the economy at the level ofconsumers, businesses and the state
4. Discuss different ways of measuring the economic effects of tourism
5. Identify the most important international aspects of tourism
6. Interpret the results of the analysis and evaluation of projects in tourism
7. Recognize the importance and consequences of investment in tourism
8. Distinguish competitive strategies of tourist destinations and ways ofmeasuring competitiveness9. Calculate and make decisions based on business performance indicatorsof tourism entities
Lectures, discussions, case studies, assignments and presentations.

29