For immediate release
October 3, 2011
LIXIL Corporation

LIXIL to take part in the very firstQatar International Environment Protection Exhibition (ecoQ)- Introducing LIXIL’s latest environmental technology to the Middle East -LIXIL Corporation, Japan’s leader in housing and building materials headquartered in Tokyo, will
participate in the first Qatar International Environment Protection Exhibition (ecoQ) taking place in Doha,the Qatar capital, from October 16-18, 2011. Exhibitors from various countries such as Japan, Germany,France and China will set up their own pavilion. LIXIL will be one of the six Japanese corporations todisplay their products in the Japan pavilion.
Having at heart to encourage a sustainable lifestyle in harmony with the Earth, LIXIL continues to apply
an environment-conscious approach in creating a better living environment. At ecoQ, LIXIL will explain
its endeavors to generate green energy while displaying its most innovative eco-friendly products,
notably the Foam Spa, which was first shown at the Milano Salone in April this year, and the GOLDREGIO toilet, featured in the “World's Top Lavatory” display in the Japan Industry Pavilion of theShanghai World Expo 2010 last year. LIXIL will propose new life styles from Japan and leading
environmental technology for an enriched and comfortable living environment.
“We believe in achieving harmony between how humankind lives and the earth that we live on. We areapplying our environmental awareness across the entirety of what we create, how we create and forwhom we create a better living setting. After the Great Japan Earth quake of last March, the Japanesepeople’s perception on energy has changed dramatically. Now, time is shifting where both private andcorporate users are actively involved in solving the issues on energy. Protection of the environment goesbeyond national borders. Energy consumption is growing worldwide, particularly in emerging countries
that are developing towards affluent lifestyles, and at LIXIL, we are committed in promoting technologicalinnovation to reduce energy consumption. Through this exhibition, we are proud to introduce energy
saving and generating technologies for the first time to the Middle East. The technologies that are madepossible because we are a company involved in almost all aspects of home building.” said Masahira Oda,
General Manager of LIXIL Multidisciplinary Research Institute.

Image of the LIXIL Exhibition

Products highlights：Foam Spa
With a bathtub full of newly-developed foamy bubbles over half filled hotwater, the Foam Spa bathtub offers an innovative style of bathing
experience. Since the other half of the tub contains only foam, the Spa is agood alternative to water-saving, while enveloping the body like a soft
creamy blanket for a maximum and quasi-spiritual enjoyment. Themovement of the foam allows the bath to remain at the chosen temperature.
Also, as hardly any steam is involved, the bathtub can be featured in theliving room to enjoy a completely new way of bathing. The Foam Spa thatwill be on display at ecoQ is a concept model designed by the word-famous
product designer Toshiyuki Kita.
GOLD REGIOThe REGIO was introduced in 2008 as a “Comfortable Toilet” giving to thebathroom a feel of superior hospitality. Combining the latest technology with abeautiful design and the touch of porcelain, the REGIO has received high praiseoverseas as a premier luxury toilet. The GOLD REGIO, with a special goldcoating, drew a lot of attention when it was first exhibited at the Shanghai WorldExpo 2010.
ECOCARATECOCARAT is an interior wall decoration material capable to control the humidityof a room, to absorb unpleasant odors and to eliminate harmful substances,
therefore contributing to a healthy and pleasant air environment, without wastingenergy. The material can be freely adjusted to the room shape and owner’svision to create a better living environment.
Introducing LIXIL Technology
Leading technology used in LIXIL products to enhance life will be introduced using cutaway models andvideo. The SATIS tankless toilet, a very comfortable water-saving shower toilet and the AUTOMAGE-E(Aquenergy type) automatic faucet, which powers itself with electricity generated from flowing water, willbe the main examples to be shown at ecoQ.
Reference: ecoQ Overview
Event Name:
Qatar International Environment Protection Exhibition (ecoQ)
Dates:
Oct 16-18, 2011 (10:00 a.m.–9:00 p.m.)
Venue:
Doha Exhibition Center (around 10,000 m 2)
Web site:
http://www.eco-q.org/###Copyright(C) LIXIL Corporation. All rights reserved.

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