SEE HOW BILIN CANHELP GROW YOUR BUSINESSWhen Tufin invested in Bilin’s flexible and reliable ABM platform, they learned that personalized
intent data leads to a high-payoff.
“Working with Bilin, one of the differentiating items is that other vendors couldn’t provide contactlevel detail… they could suggest the title of a person or the location of a person, but the ability toprovide comprehensive intent data and present it based on our individual needs… was unique toBilin.”- Monique MacGillivray, Director of Digital Marketing, Tufin

“We piloted with a few different providers, but Bilin was able to provide
contact level details that some of the other vendors were unable to provide.”
Tufin, a leader in network security policy management for enterprisecybersecurity, was interested in implementing Account Based Marketing(ABM) in their sales processes. However, Tufin ran into several challenges whilepiloting. Integrating these intent data softwares required long and costly
system integrations. They were also frustrated that keyword usage was rigid
and did not allow for high levels of customization. Bilin entered the picture

through a referral who commended our reliable adaptability. Intrigued by ouremphasis on flexibility, Tufin decided to demo with Bilin and see forthemselves how our intent data could advance their sales efforts at anaffordable price.

During the trial period, Bilin’s flexibility stood out to Tufin–
instead of using generalized intent data topics to suggest
points of contact, Tufin was able to customize their searchbased on specific keywords niche to their market andintentionally connect with target decision makers whomade up desired accounts. Bilin provided comprehensive
intent data, listing specific decision makers, at anaffordable price.

“We wanted the data so we could…
adopt it into our advertising, messaging, etcetera. We wanted just that piece of thepuzzle. It’s more meaningful to us to havethorough data that helps guide us towardtarget customers.”

“We wanted the data so we could…
adopt it into our advertising, messaging, etcetera. We wanted just that piece of thepuzzle. It’s more meaningful to us to havethorough data that helps guide us towardtarget customers.”After investing in Bilin’s platform, Tufin continued to be validated with results. Impressed with Bilin’s ability toprovide specific contact detail, Tufin has found that the data is accurate and easy to use. Tufin discoveredthat leads from intent data are more likely to answer than leads from a trade show. The intent data leads
are more open to having conversations, leading to more booked meetings and further opportunities. Tufin’ssales teams are therefore able to utilize the robust data to not just introduce conversations, but have better,more productive conversations based on the potential client’s position in their individual buyer’s journey.

Rather than supplying a limited list of pre-written
keywords, Tufin is able to enter any and as many
keywords as they desire. Bilin’s high level of

Tufin is also excited about Bilin’s multi-language

customization stands out against the competition,detection abilities. There are no borders for opportunities

who provides pre-determined categories of

because Bilin’s keywords are adaptable to a variety of

keywords for customers to chose from. In addition tolanguages. Utilizing Bilin’s ability to analyze languages

being highly personalized, there is no limit for how

such as Spanish, French, and German, Boston-based

many keywords can be applied to the intent data

Tufin has been able to detect an opportunity in Francesearch. By enabling Tufin to pursue intent data based

thanks to intent data finding the relevant decisionon their own chosen requirements, Bilin’s strong

makers and their contact details.

keyword flexibility tailors Tufin’s search to fill theirindustry niche.

Overall, Bilin’s flexibility has made it easy for Tufin tocommit to our platform. Bilin’s customizable packages
allow you to decide what products will be mostsuccessful in accomplishing your sales and marketing

goals.

While most ABM platforms are very expensive, Tufin is able to best utilize their budget thanks to Bilin’s
affordable price point. Rather than paying for products that they would not use, Tufin is able to
make the most out of the features that they need. Collaboration is easily integrated thanks to Bilin’s
ability to manipulate and present data in response to Tufin’s feedback. With Bilin’s affordable pricing

options, the high ROI has proven to Tufin that the price is right!
While Bilin’s services support intensive sales and marketing strategies, there is no need to rework yourpreviously-established efforts for successful full system integration. Instead of wasting time, money,and energy on on-boarding, Bilin is easy to adapt to your current business practices. Thanks to directcommunication between sales and operations teams, Bilin is able to easily adapt the data format tosuit your company’s needs.

Tufin’s positive feedback is based in the reliability and flexibility of Bilin’s intent data. Movingforward, Tufin is optimistic about continuing to incorporate Bilin’s ABM services as they movetowards more personalized sales and marketing tactics.

BEYONDYOUREXPECTATIONS
Learn more about our Intent-as-a-Service
sales@bilintech.com