September 16, 2009UNIQLO Shoes
FAST RETAILING’s
new footwear business

Shuichi Nakajima
President, GOV RETAILING CO., LTD.
1

What is UNIQLO Shoes?
Channel the FR group’s entire effort into creating
shoes based on the same concept as UNIQLO clothes
・Revolutionary shoes
・Stylish shoes
・Shoes that everyone can wear anytime, anywhere
In concrete terms・・・
Superior casual shoes in terms of quality, comfort,
price and fashion2

A new footwear business?

Create a footwear manufacturer/retailer！
GOV RETAILING footwear business today ＝ own label +national brands

UNIQLO Shoes ＝100％ original brand (products)
Namely a footwear specialty manufacturer/retailer
creating a new FR shoe business.
3UNIQLO Shoes - Operational overview

Business outline
・Launch date Wednesday September 16, 2009
・Start selling in existing stores＜Stores selected for UNIQLO Shoes sales＞

66 UNIQLO large-format stores, 99 VIEW footwear stores,
70 g.u. stores, and the UNIQLO online store※Also looking to develop UNIQLO Shoes stores
・Products at launch period：4 items for women, 4 items for men
・Estimated first year sales: ¥4.0 billion

4Key products （women’s）① Gathered Ballet Shoes Price：¥1,990
12 colors
4 colors available in all sales channels
8 colors available in VIEW stores and g.u. stores・The heart-shaped gel material in the heel cushions to absorb
the shock when walking
・The rubber gather around the rim makes for a snug fit andeasy walking.
・A rich variation of 12 colors

5Key products （women’s）② In Heel Round Boots Price：¥3,990
8 colors
4 colors available in all sales channels
4 colors available in VIEW stores and g.u. stores・A 2cm in-built heel adds stability and helps shape the leg
・Soft-feel lining material on boot leg
・Slightly loose boot leg for a tuck-in pants style option

6

Key products （men’s）③ Men’s Canvas Sneakers Price: ¥1,990
8 colors
4 colors available in all sales channels
4 colors available in VIEW stores and g.u. stores

・Soft insole and padded rim gently secure the foot・Side-stripe design made of genuine velour for a quality feel・A rich variation of 8 colors

7Key products close up （men’s）④ Men’s Neo Leather Side Fastener Boots Price: ¥4,990
In 2 colors

・Made with UNIQLO’s Neo Leather synthetic material for thehigh quality feel of genuine leather
・Super cushioning material in insole
・Side fastener helps boot fit well and slip on easily

8Other items in the range⑤Women’s Round Ballet Shoes
In 12 colors. Price:¥1,990⑥Women’s Laced Boots
In 10 colors. Price:¥2,990

5 colors available in all sales channels/7 colors 6 colors available in all sales channels/2 colors
available in VIEW stores and g.u. stores.
available in VIEW stores and g.u. stores/2 colors
・Heart-shaped gel feature to cushion the foot exclusive to VIEW.
・Can fold down flap for a second style⑦Men’s Enamel Sneakers
In 2 colors. Price: ¥2,990⑧Men’s Velour Desert Boots
In 5 colors. Price:¥4,990

2 colors available in all sales channels/3 colors
available in VIEW stores and GOV stores.
・Made from genuine velour
・Synthetic leather enamel for a beautiful shine

9In closing…

We will continue to channel the FR group’s best
efforts into creating superior casual shoes in termsof quality, comfort, price and fashion for ourcustomers.

1011