VERN’ University a
Zagreb, Croatia a

Course catalogue aEnglish language a
Spring semester a
2023/2024 a

About the Course Guide

Dear incoming student,
We are happy to welcome you to VERN’ University, Zagreb, Croatia.
VERN’ University is glad to present our Erasmus+ English language course
catalogue where you can find the relevant information about the lectures thatwill be carried out during spring semester in academic year 2023/2024.
Our University is offering lectures in different study fields:• Entrepreneurship / Economics / Business Administration• Journalism / Public Relations• Tourism / Hospitality.
Within each study program, you will find a list of different courses.
Please note, that you can chose and combine courses from different programs.
You also need to be aware about the prerequisites of each class. Please read all
the prerequisites and descriptions carefully.
This course guide is only valid in the mentioned period.
Important:
Due to the large number of courses, for course to take place a certain numberof students must apply. In the event that for specific course minimum numberof students did not register for the course, the course will be cancelled, and asubstitute course will be offered to students. In that case student needs tocontact their home University international office and discuss the change ofpreviously selected course.

List of courses:
Study filed

Course offer
1. Business Administration Software
2. Business Ethics and CSR
3. Business Italian 2
4. Croatian Culture
5. Design Thinking For Business Innovation

Entrepreneurship
Economics

6. Family Business and Conflict Resolution
7. German Business Language 2
8. Human Resource Management
9. Macroeconomics
10. Organizational Psychology
11. Social Entrepreneurship and Social Innovations
12. Strategic Management
13. Risk management
1. Celebrities, Stereotypes and Communication
2. English for Journalists
3. Marketing Communication

Journalism/PR

4. Media literacy and fact-checking
5. Politics and Propaganda in 20th century
6. Photo Reporting 2.0
7. Public Speaking Skills
1. English for Tourism and Hospitality 2
2. Event Management
3. Event Marketing

Tourism/Hospitality

4. Hotel Management
5. Hotel Marketing
6. Management of Small & Medium-sized Accommodation Facilities
7. Marketing of Small & Medium-sized Accommodation Facilities
8. Sustainable Tourism

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:
PREREQUISITESBusiness Administration Software
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

NoneThis course focuses on the Microsoft Office suite aiming at
developing students' high level computer literacy. In this partstudents are introduced to the concepts and techniques ofelectronic data processing using MS Excel tool. The topics include:(1) entering, editing and formatting data;(2) understanding formulas with relative, absolute and mixed
DESCRIPTION OF
referencing;
COURSE(3) creating and formatting charts;
CONTENT:(4) creating named ranges;(5) using built-in functions;(6) Goal Seek;(7) Conditional Formatting;(8) Data Validation;(9) Pivot Tables.
Identify the areas of application of spreadsheet programs
Use a spreadsheet program for arithmetical and financial
calculations
Use built-in functions for various purposes (summarizing data,
conditioning, referencing, etc.)
OUTCOMES:
Use spreadsheets to present financial and business results(formatting tables and data types, charts, pivot tables)
Enhance data processing effectiveness (conditional formatting,data validation)
Lectures, teamwork, case studies, debate, individual research.
All classes are held in computer classroom where every student
TEACHING
works on a computer all the time going through given exercises
METHODOLOGIES: and assignments. The lectures are all practical in nature meaningthat the inductive approach is applied through learning-by-doing.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Business Ethics and CSR

PREREQUISITES

None
Primary objectives of the course Business Ethics and Corporate Social
Responsibility is to contribute to the development of future ethicalleaders along the lines of sustainable business/corporate social
responsibility are:• Introducing students to the concept of business ethics in resolving
moral issues in business,• Using analytical skills in the application of the concept of businessethics in business decisions,• Identifying moral issues involved in business problems’management,• Processing business cases related to current moral issues occurringin business,• Integration of Corporate Social Responsibility (CSR) concept into thecore business.
Having successfully completed the course, the students will be able to:• Recognize the fundamental theories of business ethics, describe
their features, and provide the arguments for the need to study
business ethics and its application in different situations.
• Recognize the different influences that shape our value systems andrelate them to given situations.
• Identify stakeholders and explain the ethical dilemma in business at
the individual, organizational and societal levels.
• Analyse practical cases by using the chosen ethical decision-making
methods (e.g., answers to three ethical questions, arguments insupport of selected solutions).
• Discuss ethical issues of the business environment,
employers/employees, partners, customers, and environment, inorder to design and write a code of ethics.
• Recognize ethical issues in different business situations, and devise
and recommend the most appropriate scenarios of corporate social
responsibility.
• Select the appropriate topic from business ethics, process it byintegrating adequate analysis’ tools, describe an ethical case,and present the conclusions of their project.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:

Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

TEACHING
METHODOLOGIES: Lectures, discussions, group work, individual research.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Business Italian 2
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

Independent user (B1) level of knowledge, interested in doing business
PREREQUISITES
or finding employment in companies who do business with Italiancompanies
The course can be useful for students who are professionally interested
in the language of tourism or commerce, wish to set up tourist agencies,
who work in information offices, travel agencies or for tour operators.
The program focuses on the Italian language of business, aiming at
DESCRIPTION OF
providing students with the basic vocabulary and commonly used
COURSE
professional expressions. Main topics: layout of a business letter, date,
CONTENT:
address, headings, beginning phrases, body of the letter, closing
phrases, signature, abbreviations, style, writing an e-mail, fax, organizing
travel programs, types of offers, travel contracts, making and receiving
reservations or complaints.
The aims of the course are acquiring basic knowledge in business
OUTCOMES:
correspondence in Italian, writing emails, proposals, enquiry, fax, order,
complaints.
Through lectures, exercises, reading, listening and writing, students will
TEACHING
acquire knowledge necessary for writing correspondence in Italian
METHODOLOGIES:
language.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:
PREREQUISITES

Croatian Culture
Entrepreneurship / Economics / Business Administration
Tourism / Hospitality
Journalism / Public Relations
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
4None
The aim of the course is getting students acquainted with thecreators, events and achievements of Croatian cultural heritage andcontemporary culture. These should help them in placing theachievements into the European context, especially monuments
DESCRIPTION OF
protected by UNESCO, in understanding of continuity and
COURSEchangeability of Croatian cultural identity. The fields of study have
CONTENT:
been history, visual arts (painting, sculpture, architecture, design andphotography), town planning, traditional culture, contemporary youth
culture, music, cultural monuments, natural heritage, language andliterature, film, theatre, dance and cuisine.
Students become familiar with the Croatian Culture, its major
tendencies and aesthetics so they can recognize the most important
OUTCOMES:
Croatian artists and their works as well as cultural differences andsimilarities and embrace them.
Lectures, discussions, individual research; fieldwork includes visiting
TEACHING
museums, monuments and other cultural institutions and events:
METHODOLOGIES:
concerts, musical theatre and dance productions, festivals, exhibitions

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Design Thinking For Business Innovation
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
4

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:OUTCOMES:

Innovation and Entrepreneurship - from idea and innovation to project.
Business Models for strengthening innovation capacity,
Development of an organization's strategy for innovation management, itscommercialization, acquisition of necessary resources for enterprisedevelopment, communication with stakeholders and partners,
Finalize the innovation enterprise development proposal, develop
recommendations for long-term improvement of company-level innovation
capabilities, presenting solutions to different stakeholders,Introduction to Design Thinking for Business Innovations (tools, processes,
application step-by-step). Integrating Design Thinking into a company's
strategy. Examples of the development of new services, products,
approaches….,
Developing an appropriate business model for innovation management,
testing and checking, drafting different scenarios,
Environment, modes of thinking and techniques aimed to encourage
creative thinking and creative problem solving, obstacles and resistances
during the creative process, learning from mistakes.
Describe conditions and business environment that encourage and support
creativity, creative thinking and innovation. To present an innovative idea,
identify a business opportunity. Develop own innovation model that will
enrich the existing project or venture Design recommendations to the
management of the company how to improve company-wide innovation
capacities, implement innovations and identify sources of financing
innovation and development projects. Assist in organizing Design Thinking
projects using innovative tools for analysing, synthesizing and creatingconcrete solutions in a business environment, and making a design
application plan for solving complex business and / or social problems.
Introduce a project proposal for managing an innovative company (includingcommercializing potential innovations). Apply different creative methods toawaken own creativity and creative expression of the team

The course consists of two parts: theoretical and practical. In the theoreticalpart, the students will learn about Design Thinking through presentations,lectures and discussions. They will become familiar with Design Thinking
concept and application of Design Thinking tools. They will be guided
TEACHING
through all the stages of Design Thinking processes and case studies. In the
METHODOLOGIES: practical part of the course, students will be divided into working groups
that will work on the practical application of design thinking to specificchallenges from the real business world and other areas.
During the course, students will use templates, forms, documents, research,materials, and equipment for all stages of the design thinking.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
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Family Business and Conflict Resolution
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
4

PREREQUISITESNone
The course includes the following modules:
The Theoretical Framework of Family Business.
Characteristics and Problems of Family Business.
Comparison of Croatian and International Practices of Family
Business.
Communication and Conflict Management in Family Business.
Conflict Resolution Models for Family Business.
Institutional Support for Family Business.
Trends and Future of Family Business.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:

Understand a framework for learning and understanding the nature,importance, and uniqueness of family business that can result in
unique competitive advantage as well as special challenges thatthreaten their continuity.
Use appropriate tools to exploit the specific competitive advantagesof family business and resolve challenges inherent in family firms byusing help of supporting institutions.
Improve communication, conflict resolution and lead family members
towards positive changes for the family and business

Through lectures, discussions, case studies, research, consultations,individual and team-designed assignments and presentations,students will develop knowledge and skills required for launching,
TEACHING
working for and/or advising family business. This course is intended
METHODOLOGIES: for: (a) students whose family owns a family business, whether or not
the student intends to work in the business or will be a shareholder of
it; and (b) student who may work with a family business as a nonfamily manager, consultant, investor, or in other roles.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

German Business Language 2
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

The basic use (B1 level) of knowledge German

DESCRIPTION OF
COURSECONTENT:The aim of the course German Business Language and Culture 2 is to
get knowledge about German business language and German culture.
It is recommended to students who wish to improve their business
communication skills in business German, learn specific vocabulary of
the tourism and commerce sector and who want to learn more about
German culture. The fields of study are: German in the Office:Business Etiquette in Germany/Austria/Switzerland; Successful job
interviews in Germany/Austria/Switzerland; Intercultural training–welcome to Germany/Austria/Switzerland.

OUTCOMES:

Students will become familiar with German business culture andbusiness language in general, so they can apply for job and work inGermany/Austria/Switzerland, they can recognize cultural differences
and similarities.

TEACHING
Lectures, discussions, individual research, reading and listening.
METHODOLOGIES:VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:

Human Resource Management

Degree program: Entrepreneurship / Economics / Business Administration
Study level:

Bachelor’s degree

ECTS:

4

PREREQUISITES

None

Development and understanding of the concept of human resource
management. Identifying key processes in the management of humanresources, and getting to know their specificities. Focusing attention on
DESCRIPTION OF understanding the importance of the process of professional selection of
COURSE
candidates, reward system, and systematic and continuous education
CONTENT:
during working life. Development of the correct value system in theprocess of judgment and assessment of achievements and work results.
Understanding the applicability of theoretical models to concrete cases
from practice.

OUTCOMES:

Upon successful completion of the course, students will be able to:plan human resources in accordance with the company's strategic
directions
create a job and job analysis
assess which methods and techniques to use in the selection process andduring selection
create an education plan according to the needs of the company andknow how to validate themcreate an employee performance assessment plancreate a fair employee reward systemcreate a mini HRM project for a specific company

TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Macroeconomics
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:This course aims to help students understand recent developments inmacroeconomics. It is designed to mix basic economics theory with
useful knowledge regarding how the actual economy operates. The
course provides an overview of the most important macroeconomic
issues: the determination of output, employment, interest rates andinflation. Monetary and fiscal policies are discussed, as are public debt
and international economic issues. Basic models and principles ofmacroeconomics are introduced and illustrated with the experienceof Croatia and other economies.

OUTCOMES:

Define and measure national income and rates of unemployment andinflation.
Identify the phases of the business cycle and the problems caused bycyclical fluctuations in the market economy.
Construct the aggregate demand and aggregate supply model of themacro economy and use it to illustrate macroeconomic problems andpotential monetary and fiscal policy solutions.
Define money and the money supply; describe the process of money
creation by the banking system and the role of the central bank.
Understand fiscal policy as well as revenue and expenditure items of
the state budget
Explain the mechanics and institutions of international trade and theirimpact on the economy.
Define economic growth and identify sources of (sustainable)
economic growth.

TEACHING
Lectures, case studies, team work, individual research, discussions,
METHODOLOGIES: assignments and presentations.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Organizational Psychology
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

Basics of psychology (recommended)

DESCRIPTION OF
COURSECONTENT:This course provides an overview of the basic scientific study oforganizational behaviour. The topics include individual differences inwork performance, creativity, leadership, motivation, team work andtime management.

OUTCOMES:

Upon successful completion of the course, students will be able to:- identify individual differences that affect work performance- describe theories of work motivation and analyse their applicability
in organization- analyse the principles and characteristics of teamwork- explain creative ways of thinking and apply creative techniques- apply the basic principles of successful time management- compare the basic styles of leadership

TEACHING
METHODOLOGIES: Lectures, group discussions, self-appraisal through different
questionnaires and tests, field exercise.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Social Entrepreneurship and Social innovations
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
4

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:

Social innovations are the new strategies, concepts, ideas, processes,
services, business models, tools, methodologies and policies, or the
combination of these factors that contribute to addressing social
needs. Social entrepreneurship is an innovative business model thatcombines economic and social objectives, and new ways of thinking
about values, based on redistribution of power and sustainable
development. Students will develop knowledge and skills required formapping social innovations and advising social businesses on how to
expand their impact. They will be empowered to contribute to social
inclusion and economic development.

OUTCOMES:

After completing course assignments (mapping of social innovations,suggestions for improvement of selected social entrepreneurshipinitiatives), students will be able to:
Identify social innovations and opportunities for social
entrepreneurship ventures and factors of their implementation,
demonstrate understanding of the resources needed to convert
opportunities into an entrepreneurial venture and empower lessdeveloped communities, services and activities,
Recognize the strengths and weaknesses of their projects, and modify
them according to the received feedbacks,develop and implement their own model of social innovation that will
enrich selected projects, and contribute to the development of the(local) community,
Apply learned methodology and integrate innovative solutions as wellas create shared value through impact-focussed business model andentrepreneurial activities,
Produce quality analysis of assigned cases/projects and offer
innovative solutions to addressed social issues by developing new
projects or integration of social component to the existing projects.

Experiential learning through lectures, field trips, site visits,
discussions, case studies, research, consultations, individual and
TEACHING
METHODOLOGIES: team-designed assignments and presentations. Students will develop
knowledge and skills required for mapping social innovations andadvising social businesses on how to expand their impact.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
Study level:
ECTS:

Strategic Management
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITES

None
Strategic Management, as a set of managerial decisions and actions
that determine the long-run performance of a corporations, is a
critical part of manager’s activities. It includes environmental
scanning, strategy formulation, strategy implementation, andevaluation and control. The study of strategic management
emphasizes an organization and its interaction with otherstakeholders. Therefore, strategic managers look at long-term needsof an organization and the implementation necessary to address
those needs. Strategic Management can be applied to any
organizations (i.e., organizations of any size or in any industry and areappropriate to international and non-profit endeavours, as well as
ordinary businesses, public and private).
The course is designed to help students complete various assessments
and analysis necessary to lead an organization strategically.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES:

Lectures, discussions, group work, individual research.

VERN’ UNIVERSITY
Entrepreneurship / Economics / Business Administration

Course Title:
Degree program:
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Risk management - risk management on projects
Entrepreneurship / Economics / Business Administration
Bachelor’s degree
5

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:The course introduces students to the basic methodological approach
to risk management and risk management on projects. The aim is forstudents to gain knowledge about the importance of risk in theorganization (risk classification; quantitative and qualitative,
identification and presentation of modern risk theories, risk
management in the organization through the application of modern
methods and techniques of recognition, risk measurement andregulation, crisis management with clear goals and impact on time andcost share) and new techniques specific to the real sector throughproject work. The ultimate goal is to learn to apply risk management
skills and tools to projects and to effectively use the acquired
knowledge in practice. Special attention will be paid to themethodology of presenting papers through practical tasks.

OUTCOMES:

1. Describe the concept and basic functions of risk.
2. Define and analyse risks by categories.
3. Classify risks on the observed impact of project management and allfeatures of risk mitigation in individual project phases.
4. Distinguish between types of risks and principles of systematic risk
management on projects during the execution of the entire project. Risk
analysis and all its phases, through the support of supporting
documents used to manage and execute the project (their structure andcontent).
5. Compare the process of risk assessment of project management andensuring the completion of the project and the production of all
supporting documents, diagrams, graphs, etc., and in accordance withthe selected model of management (risk control and correction) costs inthe project (RWBS - risk work break down structure).
7. Know how to work with one of the tools of information andcommunication support for competent management, risk transfer on
projects and risk analysis (operational and financial).
8. Critically evaluate the success of risk treatment on a project with thepresentation of conclusions.

TEACHING
METHODOLOGIES: Lectures, discussions, group work, individual research.

VERN’ UNIVERSITY

Journalism/PR

Course Title:
Degree program:
Study level:
ECTS:

Celebrities, Stereotypes and Communication

PREREQUISITES

Basic knowledge of communication concepts and theories

DESCRIPTION OF
COURSECONTENT:The course aims to acquaint students with the basic guidelines related
to celebrity and fame, the criteria according to which people areconsidered famous and famous (actors, musicians, athletes,
politicians, TV personalities, models, designers, artists,
entrepreneurs). The focus is on analysing the interrelationshipbetween media and storytelling, in which stories about famous andfamous people are framed. The interrelation between roles in society,the influence of the media, popular culture, and parts of identity suchas gender, nationality, race, religion, sexual orientation will beanalysed. The intention is to see how the communication trends
related to celebrities are changing in relation to their roles in society.

Journalism / PR
Bachelor’s degree5

1. Distinguish and describe the characteristics of different categories ofcelebrities;
2. Describe how the image of celebrities is created and identify different waysof managing the image of stars;
3. Understand theoretical ideas related to celebrity culture and spectacle

OUTCOMES:

society, especially Guy Debord's;
4. Successfully analyze the image of selected celebrities / fictional figures
within popular culture and the ways of creating and maintaining their images;
5. Understand how different elements of identity, especially sex/genderconnected with constructing the image of celebrities;

6. Compare and analyze the forms, types and tools of communication
concerning chosen media;
Through case studies and essays, students will evaluate the role of different
media in creating and managing the image of celebrities and their impact on
TEACHING
the public. The course aims to familiarise students with the basic theory
METHODOLOGIES: related to iaginary tools such as metaphors, symbols, and narratives withinstorytelling to evoke chosen images.

VERN’ UNIVERSITY

Journalism/PR

Course Title:
Degree program:
Study level:
ECTS:

English for Journalists
Journalism / PR
Bachelor’s degree
5

PREREQUISITES

B1 knowledge in English
This course includes the consolidation of relevant language skills,
tailored to the needs of future journalists. The emphasis is on thefeatures of journalistic jargon, style and syntax typical of journalisticstyle, e.g. structural and stylistic features of headlines. The aim of thecourse is to improve students’ English skills as well as to make themaware of the particularities of journalistic style of using the English
language in the press. Special attention is paid to presentation skills.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:

Students become familiar with the journalistic style and can apply it intheir own writing; they can read and discuss newspaper and magazine
articles, report on current issues, give a presentation and use thespecific vocabulary of the print media.

TEACHING
METHODOLOGIES: Lectures, workshops, discussions, pair work, group work, individual
research.

VERN’ UNIVERSITY

Journalism/PR

Course Title:

Study level:
ECTS:

Marketing Communication
Journalism / PR / Entrepreneurship / Economics / Business
Administration
Bachelor’s degree
5

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:

Introduce students to the field of marketing communication; current
different medium and tools used in business practice. Discuss issues
relevant to the marketing communication which will enable students
to identify and suggest solutions for the challenges that marketing
managers encounter when trying to convey messages about the
products and the brands to the target audience. Provide theunderstanding of relationships between the brand, products anddifferent marketing communication mix.

OUTCOMES:

Explain the basic terms of marketing communication and different
tools and elements of marketing communication mix.
Discuss the importance of marketing communication and their role incompany social responsibility.
Analyse various brand and product marketing communication
examples. Evaluate elements of marketing communication mix
appropriate for different business situations.
Create marketing communication plan and integrate different
elements of marketing communication.

Degree program:

TEACHING
METHODOLOGIES:

Lectures, discussions, case studies, assignments and presentations.

VERN’ UNIVERSITY

Journalism/PR

Course Title:
Degree program:
Study level:
ECTS:

Media literacy and fact-checking
Journalism / PR
Bachelor’s degree
5

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:The goal of the Media Literacy and Fact-Checking course is to provide
students with an insight into the practice of fact-checkers and into thesettings of media literacy as a propulsive area in the study of theinformation environment. Through the acquisition of basic theoreticalknowledge, as well as practical exercises, the practical skills ofchecking sources and information in the media environment are
mastered. Students are required to think critically about the media
environment and sources of information.
After successfully mastering the course, students will be able to:
1. Explain the basic terms and purpose of media literacy.

OUTCOMES:

2. To interpret the development and importance of fact-checkers in
the global and local environment.
3. Describe the fact-checker's work process
4. Analyze issues related to the operation of fact-checkers
5. Demonstrate tools and techniques used in the areas of media
literacy and fact-checking.

TEACHING
METHODOLOGIES:

Lectures, discussions, case studies, assignments and presentations.

VERN’ UNIVERSITY

Journalism/PR

Course Title:
Degree program:
Study level:
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Politics and Propaganda in 20th century
Journalism / PR
Bachelor’s degree
5

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:The aim of this course is to educate students about the 20th century
through different ways of using music, film, sport, architecture, art
etc. for political purposes. Some of the lecture topics are: Nazi
propaganda and art, Vietnam War and Hollywood, Sport as political
weapon, Cult of Personality, Yugoslav partisan movies as propaganda
tool, Cold War posters etc.

OUTCOMES:

Students become familiar with the 20th century world history,
important events, persons and phenomena. They become capable torecognize abuse of music, sport, art, film in political reasons. Students
will be easier to understand world they are living in and to compare
mentioned abuses in the past and today.

TEACHING
METHODOLOGIES: Lectures, discussions, individual research, workshops; fieldwork visiting museums, monuments and cinemas.

VERN’ UNIVERSITY

Journalism/PR

Course Title:
Degree program:
Study level:
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Photo Reporting 2.0
Journalism / PR
Bachelor’s degree
5

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:This course will introduce students to basic theoretical and practicalknowledge of photo reporting and enable them to engage in thepractice of basic photo tasks as well as recording in a studio and on
the work field. Through the practical part of course, students will be
introduced to modern photographic equipment and technology, how
to make photo report and how it is processed by computers.

OUTCOMES:

Focus will be on learning to see, recognize and shoot good
photography. Students will be trained to make and deliver message toviewers using photographic techniques.

TEACHING
METHODOLOGIES: Theoretical lectures and workshops in classroom, practical workshops
on a field, visiting recent photographical exhibitions.

VERN’ UNIVERSITY

Journalism/PR

Course Title:
Degree program:
Study level:
ECTS:

Public Speaking Skills
Journalism / PR
Bachelor’s degree
4

PREREQUISITESNone

DESCRIPTION OF
COURSECONTENT:The course is designed to enable the development of basic oratory
skills. The course will also involve work on formulating and articulatingclear, stimulating and creative thinking as a prerequisite for any
powerful oratory situation. It will deal with raising the awareness ofactive listening and it will introduce students to the methods ofevaluating listeners.

OUTCOMES:

Students will develop basic oratory skills; they will become moreskilled in expressing their ideas, as well as more persuasive and more
successful in accomplishing their goals.

TEACHING
METHODOLOGIES: Through lectures, discussions, debates, and presentations, students
will be invited step into the world of public speaking.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:
Degree program:
Study level:
ECTS:

English for Tourism and Hospitality 2
Tourism/Hospitality
Bachelor’s degree
5

PREREQUISITES

Basic knowledge in English

DESCRIPTION OF
COURSECONTENT:

Provide basic knowledge, vocabulary and structures necessary for theunderstanding of technical terms and situations faced by managers in
the hotel and catering industries and mediation in tourism businessusing the English language. Students will be trained to communicate
with foreign guests and business partners in various situations (whenordering food and drinks, doing simple reservations, dealing withcomplaints, taking and handing over messages from tourists). They
will develop learning strategies and get familiar with modern language
teaching aids and ways of using more complex literature.

OUTCOMES:

Upon successful completion of the course, students will be able to:• Describe facilities, departments and typical duties and tasks in large
and small hotels;• Interpret the skills necessary to perform a particular job in the
tourism and forms of payment of salaries and other benefits toworkers;• Handle simple bookings and guest complaints, take and hand overmessages from tourists by telephone and in writing;• Explain the specific requirements for tourist travel abroad andcontracting insurance policies for tourists;• Present basic features of air travel, local transportation andconditions of renting vehicles;• Apply basic concepts of the profession, and order food and drinks inthe context of national and international cuisine;• Present specificities of organising special interest travel;• Use general language proficiency at a minimum level B2 of theCommon European Framework of Reference for Languages (CEF) in
English language.

TEACHING
METHODOLOGIES: Lectures, discussions, assignments, case studies, assignments andpresentations.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:
Degree program:
Study level:
ECTS:

Event Management
Tourism/Hospitality
Bachelor’s degree
5

PREREQUISITES

Basic knowledge of marketing and management is advisable

DESCRIPTION OF
COURSECONTENT:Events and manifestations: the concept, forms and types of events,
tourist potential, the importance for tourism destination,
development perspective, managers and companies for the
management of events and manifestations (EMC).
Animation: the concept and objective, fundamentals and principles ofanimation, animation history and socio-cultural basis of animation,
animation as a means of creating and managing experience,
animators, animation, communications, planning and creating
animations.
Events and happenings as the product: anatomy of events andmanifestations, the process of conceptualization and development ofprograms, feasibility assessment.
Planning elements of events and manifestations.
The resources for the implementation of events and manifestations:logistics and location, support services, human resources; finance.
Operational implementation of events and manifestations: the legal
framework, the management of temporal sequence and schedule,
protocol and VIP participants, risk management, budget management,setting up of events, management of human resources, managementof operations, management experience, security management andsecurity, governance and mass evacuations.
Controlling and evaluation of events and manifestations.

OUTCOMES:

To provide an understanding of the concept, shape, type andimportance of events and manifestation for the tourist destination.
Instruct students to the role of animation and enterprises for the
management of events and manifestations and in all elements of theprocess of creation, development, planning, securing resources andoperational implementation of events and manifestations. To provide
students with the knowledge and skills necessary to manage thepreparation and implementation of smaller of events or segments ofthe preparation and implementation manifestations.

TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations,individual work.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:
Degree program:
Study level:
ECTS:

Event Marketing
Tourism/Hospitality
Bachelor’s degree
5

PREREQUISITES

Basic knowledge of marketing and management is advisable
Provide an understanding of market characteristics, consumer
behaviour, the importance of market research and segmentation, andthe creation of a theme and image appropriate to the target
consumer group of events and manifestations. Instruct students on
the peculiarities of event and manifestation marketing. Provide
students with the knowledge and skills they need to manage
marketing operations, and to design and manage marketing plans forevents and manifestations.

DESCRIPTION OF
COURSECONTENT:OUTCOMES:

1. Describe market characteristics and consumer behaviour of eventsand manifestations.
2. Explain the importance of market research and segmentation, as
well as creating an event theme and image appropriate for the target
audience, or niche
3. Interpret the specifics of event and manifestations marketing
4. Demonstrate the process of defining the goals, strategies andtactics of marketing events and manifestations
5. Apply different tools for financing events and events
6. Conduct promotion, sales and other marketing operations in theorganization of events and manifestations
7. Design a marketing plan for an event or manifestation
8. Manage the implementation of a single event/manifestation
marketing plan

TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations,individual work.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:
Degree program:
Study level:
ECTS:
PREREQUISITES

Hotel Management
Tourism/Hospitality
Bachelor’s degree5

Fluency in English
This course will provide focused coverage of development, structure
and organizationof hotel business and various types of international hospitality
operations. It will help to understand how it has transformed in itself
and in respect to the evolution of the tourism industry. It will also
explain the social and economic role, responsibilities andopportunities of the hotel industry. The course will covercondominium, time share, and various forms of affiliations like
DESCRIPTION OF
franchise, management and lease.
COURSEThe students will be introduced to specific skills needed for
CONTENT:
convention and incentive sales business. An orientation to all hotel
operations will be given. The course will be supported by case studies
from the hotel industry, both from independent hotels and membersof the international hotel corporations. Special emphasize will begiven to added values, the quality of service and guest expectations inhotel industry, the corporate culture and the hotel philosophy, theimportance of standards and the role of management in achieving thebest results.
This course aims to make the students familiar with the subject ofhotel management and specific characteristics ofhotel industry by explaining its main functions and terms. Uponcompletion of this course, students will be able to:• Understand the historic role of outstanding hoteliers• Understand the reasons for travelling and travel motivators which
help to create the appropriate product for specific guests• Determine the organizational structure of a hotel• Determine the importance of service
OUTCOMES:• Evaluate main characteristics of each hotel department and its
operations• Evaluate the importance of corporate culture in hotel• Evaluate the importance of standards• Critically analyse the advantages and disadvantages of hotel
affiliations• Critically analyse the social, economic and environmental role ofhotel industry• Understand the philosophy of hotel business.
TEACHING
Lectures, discussions, case studies, assignments and presentations,
METHODOLOGIES: individual work.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:
Degree program:
Study level:
ECTS:

Hotel Marketing
Tourism/Hospitality
Bachelor’s degree
5

PREREQUISITES

Fluency in English
To enable students to understand the role of marketing, buyer andconsumer needs, and special features and structure of the hotel
service market. To teach students about the basic activities related tomarket research; market segmentation; targeting and positioning;
hotel product design and management; pricing and hotel productmarketing. To provide students with knowledge and skills necessary
to develop marketing plans and manage implementation of hotel
marketing plans.
Following a successful completion of the course, students will be able
to:
1. Describe the role of marketing in hotel operations;
2. Explain buyer and consumer needs, special features and structureof hotel service market;
3. Interpret the role of marketing in strategic planning of hotel
operations;
4. Demonstrate activities related to market research, market
segmentation, hotel product targeting and positioning;
5. Use basic marketing tools in hotel product design andmanagement; hotel product pricing and marketing;
6. Run promotion campaigns, PR and advertising, and market hotel
services using traditional and new hotel marketing technologies;
7. Develop simpler hotel marketing plans; and8. Manage implementation of simpler hotel marketing plans

DESCRIPTION OF
COURSECONTENT:OUTCOMES:TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations,individual work.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:

Management of Small & Medium-sized Accommodation Facilities

Degree program:
Study level:
ECTS:

Tourism/Hospitality
Bachelor’s degree
5

PREREQUISITES

Fluency in English

DESCRIPTION OF
COURSECONTENT:This course will provide an understanding of forms of organization,
special types and differences in the management of small, medium
and large tourism accommodation facilities: from Heritage Hotel,
Wellness & spa hotel, Gourmet hotel, Boutique hotel, Apart hotel,
Hostel, Guest house, accommodation in households and rural
households. It will introduce students to the features ofadministrative and operational business segments, but also it will
introduce them with the tools for financial management,
procurement, sales, operations and performance measurement ofsmall and medium-sized accommodation facilities. This course
provides students with the knowledge and skills needed to run abusiness and manage their own small and medium sizedaccommodation facilities.

OUTCOMES:• Explain forms of organization and differences in management ofsmall, medium and large accommodation facilities• Describe specific types of small and medium-sized accommodation
facilities in Croatia and abroad• Identify specific types of management of small and medium-sizedaccommodation facilities• Explain the features of the administrative and operational segmentsof small and medium-sized accommodation facilities• Use basic tools for financial management, procurement, sales,
operations and performance measurements in small and mediumsized accommodation facilities• Manage motivation and training of personnel and implementationof health and safety procedures in small and medium-sizedaccommodation facilities• Apply the process of planning and development of small andmedium-sized accommodation facilities• Create start-up business plan for opening of small or medium-sizedaccommodation facility

TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations,individual work.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:
Degree program:
Study level:
ECTS:

Marketing of Small & Medium-sized Accommodation Facilities
Tourism/Hospitality
Bachelor’s degree
5

PREREQUISITES

Fluency in English

DESCRIPTION OF
COURSECONTENT:This course will provide an understanding of the market definitions,purposes and uses of specific marketing policies for small andmedium-sized accommodation facilities. It will introduce students tothe basic marketing tools, and the conduct of promotional campaignsof small and medium-sized accommodation facilities: Heritage Hotel,
Wellness & spa hotel, Gourmet hotel, Boutique hotel, Apart-hotel,
Hostel, private accommodation and rural households. The course will
also provide students with the knowledge and skills necessary tocreate marketing plans and manage the implementation of marketing
plans in small and medium-sized accommodation facilities.

OUTCOMES:

Upon successful completion of the course, students will be able to:• Describe the role of marketing in a small and medium-sizedaccommodation facility• Explain different market segments for small and medium-sizedaccommodation facilities• Interpret the elements of marketing mix related to small andmedium-sized accommodation facilities• Define specific types of marketing of small and medium-sizedaccommodation facilities• Use basic marketing tools in operations of small and medium-sizedaccommodation facility• Conduct promotional campaigns, PR and advertising, networking
and CRM for small and medium-sized accommodation facilities• Develop marketing strategy for small and medium sizedaccommodation facility• Manage the implementation of marketing plan for small medium
sized accommodation facility

TEACHING
METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations,individual work.

VERN’ UNIVERSITY

Tourism/Hospitality

Course Title:
Degree program:
Study level:
ECTS:

Sustainable Tourism
Tourism/Hospitality
Bachelor’s degree
5

PREREQUISITES

Fluency in English

DESCRIPTION OF
COURSECONTENT:The course objective is to introduce most important elements of thecontext of sustainable tourism and the impact and consequences ofusing natural and human resources in the tourism industry. Some of
the topics include business ethics and morality, Corporate Social
Responsibility, sustainable development concept, trans-modern
tourism and main dimensions of sustainability in this context,
technological environment, key stakeholders, spatial conditioning anddemand characteristics. Responsible business in tourism and natural
resources: the impact of tourism development, use of resources,
conflict management. Marketing of sustainable tourism products:
innovative and creative development, form values, communicating
experiences, exchange impact.

OUTCOMES:TEACHING
METHODOLOGIES:

Upon successful completion of the course, students will be able tounderstand the basic terms, concepts and codes relating to
responsible business in tourism industry.

Lectures, discussions, case studies, assignments and presentations.