The ultimate comfort,
improved and expanded

19 March 2013
Tokyo, Japan

SummaryThis document outlines UNIQLO’s 2013 AIRism product line, its new
Strategic Global Brand of highly functional underwear.

Under the catchphrase “comfort unlimited,” UNIQLO is increasing theproduct lineup by more than 70% and launching a major marketing campaign
across the 13 markets where it currently operates stores.

AIRism is created in accordance with UNIQLO'sdrive to continually offer innovative clothing totransform the lives of customers around the world.

With AIRism, UNIQLO delivers “comfort unlimited,in any season for any person, anywhere.”

2SummaryFeaturing the latest Japanese fiber technology, AIRism offers incredible
comfort, winning accolades from UNIQLO customers in international
markets where it debuted in 2012.

The high performance fabric offers a total of eight comfort-enhancing
features across men's and women's lines. They include UNIQLO’s DRY andodor control functions as well as the ability to quickly absorb and releasetrapped moisture and stay cool to the touch.

Marking AIRism’s global launch, UNIQLO plans to roll out a huge lineup ofsome 320 different items of great underwear this year, up from last year's
lineup of 190 items.

AIRism underwear is already available both online and at UNIQLO locations
worldwide, with many more designs set to arrive over the coming months.

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AIRism 2013 line –Men’s, women’s and kid’s

For menMore colors, patterns and sizes.

Adjusted stitching to create a flat seam, for greater comfort.

20% thinner thread, ensuring an even smoother texture. This makes thematerial 1.8 times more breathable, allowing AIRism garments to dry at arate 1.2 times faster than previous lines.

Some items are for the first time available in sizes up to 4XL (exclusive tothe UNIQLO Ginza, Tokyo and online stores).

5For women

200 different items, 140 more than last year.

A wider range of colors and patterns than ever before, including polka dots andfloral prints, a new lace type for the camisole collection and added options for thepopular AIRism Bra Tops.

A new odor control function.

Some items are available in sizes up to 3XL (exclusive to the UNIQLO Ginza,Tokyo and online stores).

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For women7For kids
AIRism is also available for kids, who tend to sweat more than adults.
A total of eight comfort-enhancing features, including UNIQLO’s
DRY and odor control functions, as well as the ability to quickly
absorb and release trapped moisture and stay cool to the touch.

8Marketing campaign
World's No. 1 men’s professional tennis player Novak Djokovic has since2012 acted as a UNIQLO Global Brand Ambassador. At the same time, Berlin
State Opera world-class ballerina Polina Seminova is an AIRism BrandAmbassador. The two feature in AIRism internet, newspaper and TV ads.

Novak Djokovic sports AIRism when he competes, and said, “The fabricalways stretches to fit my most strenuous moves. With this on, I canconcentrate on my game. That was a new discovery for me.”9

What is AIRism?

Unique fiber
technology =silky, smooth feeling.

Unique fiber
technology = keeps
moisture, extreme
temperatures andundesirable odors incheck.

What is AIRism?
Backed by the concept, “Comfort unlimited - In any season, for any person,anywhere,” AIRism is a versatile line of inner wear based on unique, cuttingedge technology.

Composed of a combination of fibers
thinner than human hair, AIRism isextremely light – to the point thatpeople forget that they are wearing it.

AIRism promotes the circulation of
the air trapped inside clothes, to keep
the wearer dry and cool.

It is a progression from what wasuntil 2012 sold under the name Silky
Dry for men and Sarafine for women.

11Meeting the specific needs ofmen and women

All AIRism items offer a total of eight comfort-enhancingfeatures, including UNIQLO’s DRY and odor control
functions, as well as the ability to quickly absorb andrelease trapped moisture and stay cool to the touch.

However, AIRism has also been developed based on thespecific needs of men and women, and functionality
differs based on gender.

Men tend to perspire more than women, and UNIQLO
designed men's AIRism with enhanced moistureabsorbency and quick-dry functionality.



Women tend to become cold more easily than men,and UNIQLO designed women’s AIRism to absorb andrelease moisture, to prevent chill from damp garments.
12Technology: AIRism for men

UNIQLO and Toray Industries jointly developed special microfibers for
the AIRism men’s line, with ultra-fine cationic dyeable polymers approximately 1/12 the diameter of a strand of human hair.

AIRism material is considerably smoother than cotton, due to the inclusion ofthese ultra-fine fibers.
AIRism for Men

100% cotton

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Technology: AIRism for men


The below displays the roughness of different surfaces, with green indicating
the smoothest.

A large portion of the AIRism material is green, indicating the smoothness ofthe material and its similarity to human skin

Human skin

AIRism100% cotton

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Technology: AIRism for menAIRism’s moisture absorption and quick dry functions have been developedwith a focus on evaporation. As perspiration dries, the material absorbs anddistributes 2.4 more heat than cotton, providing a cooling sensation.
Heat distribution
AIRism100% cotton

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Technology: AIRism for women

The AIRism line for women incorporates a unique natural fiber called cupro,developed by Asahi Kasei and derived from cotton linter – the silky fibersthat stick to cotton seeds.

Cupro offers the breathability of cotton, while efficiently absorbing andreleasing moisture - contributing to the supple feeling of AIRism garments
for women.

Liquid %Moisture retention
公定水分率

Cupro

Polyster

Nylon

Cotton16

Technology: AIRism for women

Cupro
A unique natural
material developed by
Asahi Kasei.

AIRism signaturesoftness, the result ofa special spinning
process combining
Cupro and Micro
Nylon.

Micro Nylon
Smooth to the skin,this material
developed by Toray
quickly absorbs andreleases moisture.

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Customer response

Sales trends

Customer feedback for AIRism has been extremely positive
worldwide, including in markets such as Singapore, where people areunaccustomed to inner wear.

AIRism sales have grown rapidly from launch in 2007 (covering AIRism
products formerly called Sarafine and Silky Dry), and now total approximately
8.8 million items.

AIRism sales have grown across each of UNIQLO’s thirteen markets in 2012.
U.S./Europe: Sales roughly doubled on the year.

Asia: Sales rose approximately 1.5 times over the previous year.

This follows a similar sales trend for HEATECH, which from 2003 to 2011
recorded annually increasing sales that now total 100 million items.

UNIQLO targets total sales of approximately 50 million AIRism itemsworldwide.

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Changing clothes. Changing conventional wisdom. Change the world.