Press Release
Hello Kitty Land Tokyo celebrates its first summer music
festival and beach event “Puroland Summer Festival 2019”
Sanrio Puroland has created a unique festival bringing together three different
event settings at Hello Kitty Land Tokyo. “Puroland Summer Festival 2019” willfeature a music festival, a beach fun festival and a special foods and desserts
event with the collaboration of the popular ice cream parlour company, Cold Stone
Creamery, designing a selection of limited edition Puroland character ice creamlollies.
Tokyo, Wednesday 26th June, 2019 ---- Thissummer Hello Kitty Land Tokyo (Sanrio Puroland
https://en.puroland.jp/) celebrates its first eversummer festival from 12th July until 1st September.
The unique event includes 3 different festivals forvisitors to experience and participate in.
The music festival, held at Puro Village, the central
area of the theme park, incorporates different music styles, namely Rock, Hip-hop,Techno, and Disco & Soul and stages live performances by much-loved Sanrio characters
all dressed in special outfits to match the event. As always visitors are encouraged toactively take part.
Hello Kitty Land’s entertainment hall turns into the stage for its “KAWAII” (cute) andcolorful beach festival”. Visitors to this special event can meet Hello Kitty and friends, allwith glowing sun tan and dressed in summery beach wear. They can enjoy the special
Hello Kitty Land indoor beach, exclusive photo spots and recharge at its “Island café”.
Finally the Puro Summer Festival 2019 also includes a “food and desserts” festival held atboth the food court and Entertainment Hall. It features new summery food creations, suchas a special roast beef don (a traditional bowl of rice topped with cold sliced beef) andother delicious food items. As for the desserts it showcases a special edition of cute
Sanrio character ice cream lollies, also known as popsicles, especially created by thepopular ice cream parlour company Cold Stone Creamery in a unique collaboration withHello Kitty Land Tokyo.
“Summer music festivals are an increasingly popular activity everywhere and we wanted
to bring that spirit of lively and fun summer entertainment to Hello Kitty Land”, says Yuya
Makizato of Sanrio Entertainment Co. Ltd, the operator of Sanrio Puroland, better known
as Hello Kitty Land Tokyo. “It is the only place where you can experience the feeling of
being on the beach of a tropical island whilst being indoors. At the same time being able
to enjoy three different types of festival concepts together with your favourite Sanrio
characters, all in one and the same place. “– Ends –1©1976, 2009 SANRIO CO., LTD.
©1976, 1996, 2001, 2019 SANRIO CO., LTD.

Link to other images
Main Visual (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/06/Main-Visual.jpg )Puro Island ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/06/Puro-island-image.jpg )Food Menu ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/06/Food-Menu.jpg )Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release(PDF): http://bluemoonmarketing.jp/wp/wpcontent/uploads/2019/06/20190626_SET_SummerFestival_FNL.pdf
Fact Book:http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/06/SET_Factbook_2019.6.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976, 2009 SANRIO CO., LTD.
©1976, 1996, 2001, 2019 SANRIO CO., LTD.