Sanrio Entertainment Co., Ltd. FACT

＊as of February, 2020

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Sanrio Puroland, operated by SanrioEntertainmentCo., Ltd., is also known as 'Hello Kitty Land', aTheme park where you can meet many Sanrio
characters including the highly popular Hello Kitty.
Considered the "Mecca of Sanrio characters", thepark draws many Sanrio character fans fromaround the world.
Located in the periphery of Tokyo, Sanrio
Puroland is an all-indoor theme park visitors canenjoy regardless of the weather. Its counterpart isthe outdoor theme park, Harmonyland, based in
Oita Prefecture of the Kyushu region.

■Company Overview

Company Name
Representative

Sanrio Entertainment Co.,Ltd.
Chairman, President,and Chief Executive Officerof Sanrio Entertainment Co.,Ltd
July 1, 2009
100 million yen
Sanrio Company, Ltd. (Established in 1960: Totally-held

Established
Capital
Associated Companysubsidiary)
Employees
330 (excluding part-time employees, performers)
Location
1-31 Ochiai, Tama-shi, Tokyo 206-8588
Main Phone Number+81-3-42-372-6500
Principal Business Activities
Theme Park Operation
Business Establishments
・Sanrio Entertainment Co.,Ltd.
http://www.sanrio-entertainment.co.jp/ [JP only]・Sanrio Puroland : 1-31 Ochiai, Tama-shi, Tokyo
http://www.puroland.jp/ [EN/CH(Traditional / Simplified )/TH/IDN/KR]
・Harmonyland : Fujiwara 5933, Oaza, Hijimachi, Hayami-gun, Oita-ken
http://www.harmonyland.jp/[EN/CH(Traditional / Simplified )/TH/IDN/KR]*Overseas development through licensing
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land Image

Established businesses in Malaysia (2012), Korea (2013), United Kingdom (2014),and China (2015). Most recently, we are aiming to open a Hello Kitty theme park
in Vietnam (2018).

Harmonyland Image■ SNS AccountLINE: @purolandjp [JP only]
Facebook : @purolandjp[EN/CH(Traditional / Simplified )/TH/IDN/KR]

Instagram: @puroland_global [EN only]

Twitter：@purolandjp [JP only]

YouTube : @purolandjp■History

1987. 11.

Sanrio Communication World Co., Ltd. Establishedas the operating company for Sanrio Puroland.

1988. 10.

Sanrio participates in the establishment of Harmonyland Co., Ltd.
as operating company for Harmonyland with Hijimachi,
Oita Prefecture and neighboring companies.

1990. 12.

Sanrio Puroland theme park opens (Metropolitan Tokyo)

1991. 04.

Harmonyland theme park opens (Oita Prefecture)

1999. 08.

Company name changed from Sanrio Communication World Co., Ltd.
to Sanrio Puroland Co.,Ltd.

2009. 07.

Sanrio Entertainment Co., Ltd. was established due tomerging of theme park business.
3POPULAR ANNUAL EVENTS (PARTIAL)
Puroland is a great in-door theme park where you can comfortably enjoy events
regardless of the season and weather. Children can enjoy the park completely
carefree. Popular events are held each season with new themes every year.

Summer Festival
At Puroland, a summer festival where you canmeet many Sanrio characters is held annually.
This year, at "Puro Summer Festival 2019" has 3
points. “The music festival”, incorporates different
music styles, namely Rock, Hip-hop, Techno, andDisco & Soul and stages live performances. Andeven its indoor theme park, “KAWAII” (cute) andcolorful beach festival” at entertainment hall withglowing sun tan Helllo Kitty and Daniel and “foodand desserts festival” also holds at the same time.

Halloween
A "Halloween Party" is held from
September to October every year.
In addition to characters in costume thatcome and greet you, there many fun
Halloween themed events planned.

4Christmas & New Year
Enjoy Puroland during its winter season.
Comfortably have fun in the in-door
facility even on a cold winter day. AChristmas event, where you can enjoy
the popular Christmas show with snow
and illumination, is held every year.

EasterEvery year from March to June
we are celebrating "Puro Easter".
Under the motto of “Egg’n’Roll Easter”
visitors are invited to join its new showfeaturing American oldies includingclassic & popular songs.

■Services for Tourists- Credit cards, Alipay, and WeChatPay accepted (some corners accept cash only)- Tax-free counter- Free Wi-Fi- Fully accessible in wheelchair- The baby Center has children’s toilets, children’s tables and more.
- Baby food, baby formula and paper diapers are sold at the Information
Counter[1F]- Smart tablet video interpretation service (12 languages) providing a 3-way
communication service between guests, staff and interpretation operator via TVphone.
[Locations] 1F information desk, 3F information desk, 4F duty-free counter5

Cinamoroll
Fuwa Moko Town
15th anniversary event for
CINNAMOROLL.
Enjoy the world of CINNAMOROLL
at "Cinnamoroll Dream Cafe",the "Photo Spot", and"Cinnamoroll Anniversary Shop".

Gudetama Land
All new ‘Gudetama’ Land!
Enjoy this hands-on attractionthat showcases the word ofGudetama.
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Märchen Theater
2018.3.10 Start
Launch of a new type of musicalshowcasing a collaboration of“kawaii” Sanrio characters andtraditional Japanese kabuki
theatre. Based on the story of‘Momotaro’ the new programme
will incorporate spectacularacrobatics and video shows.

Lady Kitty House
Meet and greet the super star
‘Hello Kitty’! You can also
experience Kitty’s life style here.
She welcomes her friends andKitty fans all over the world inLady Kitty House.

Miracle Gift ParadeThe Parade features ‘Hello Kitty’and ‘Daniel’ arriving from theStrawberry Kingdom, along with‘My Melody’ and other Sanrio
characters who move throughthe park on colorful floats. It willallow you to escape into afairytale world where dreams
come true!

7Entrance Shop
The largest shopping area in Puroland.
Full of original goods and sweets,I deal for souvenirs.

Puroland Original Goods
Limited goods that can only be acquiredin Puroland are highly popular.
You will find your favorite goods.

Sanrio World Rainbow Restaurant
This Restaurant is cute, popular,
and the theme of a rainbow(The world of the popular Sanrio 7 characters).
You can enjoy a great variety of dishes on the menu
in each Sanrio characters’ counters.
(Sanrio characters send the messages in the counters.)

Character Food Court
This restaurant serving up Puroland's original treats and characterthemed menus!
Every year from July to September,a popularity poll is held for unique curries of cute characters!

Yakata Restaurant
main buffet restaurant to meet some of the most popular Hello
Kitty Land characters.
8WeChatPay
Account Name : 东京 hello Kitty 乐园.

■Language Support
OMOTENASHI GUIDEThe App is supported in multiple languages with subtitles in English, Chinese andKorean.
Download the application and the game dialogue will be displayed on your mobile
device in the language of your choice.

*How to use
1. Open the application when an announcement isbeing played in a Supported spot.
2. The contents of the announcement will bedisplayed.

App name: OMOTENASHI GUIDE
Supported languages : differs by spot
Supported environments : supports iOS 8.0 and up / Android 4.4 and up
Price: freeDL Link for iOS
https://itunes.apple.com/app/id980596965
DL Link for Android
https://play.google.com/store/apps/details?id=jp.co.yamaha.omotenashiguideThis OMOTENASHI GUIDE is available at Märchen Theater and Fairly Land
Theater.
* At Märchen Theater“KAWAII KABUKI - Momotaro by the Hello Kitty Troupe” started from 2018.3.10
https://en.puroland.jp/special/kawaiikabuki_lang/index_en.html*At Fairly Land Theater
New Show “MEMORY BOYS: The Shop Selling Memories” starts from 2018.6.30
My Melody tells the story of the “MEMORY BOYS,” a heart-touching musical thatconveys the importance of memories which is written by Shintaro Tsuji who’s afounder of Sanrio.
https://en.puroland.jp/parade/memoryboys_en/
9■Ticket Price
Weekdays Passport:
Adult (18 years and over)Child (3-17 years)
Senior(Over 60)
Holidays Passport:
Adult (18 years and over)Child (3-17 years)
Senior(Over 60)

3,300 JPY
2,500 JPY
2,200JPY
3,900 JPY
2,800 JPY
2,200JPY

・Including 10% tax fee.
・Kids under 2 years are free to entrance.
・Holidays include weekends, public holidays
and school holidays defined by Sanrio Puroland.
・Advance tickets and coupons are available.
・The mobile site was newly opened
on June 20, 2017.
You can acquire tickets through this site.

■Operation Schedule
https://en.puroland.jp/homeen/calendaren/* Operating days and hours may change without prior notice. Please kindly check our homepage before youarrive. Thanks for your understanding and cooperation.

■Contact Details for the Media
Please contact us via Email (SET@bluemoonmarketing.jp) first. (English or Japanese)
We also accept requests for coverage throughout the year.

Sanrio Entertainment Co., Ltd. Overseas PR Agency(Contact personnel: Ayako Noda, Maaya Kinoshita)Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121（Mon-Fri: 9:00-18:00 / JST) *English Available©1976, 2009 SANRIO CO., LTD.
©2013, 2020 SANRIO CO., LTD. S/D・G©2017, 2020 SANRIO/SHOCHIKU©1976, 1979, 1988, 1990, 1991, 1993, 1996, 1999, 2001, 2005, 2010, 2020 SANRIO CO., LTD.

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