VIBERCOOKIES & TRACKING TECHNOLOGIES POLICY
Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber,”“we,” "our,” or “us”) maintain our website www.viber.com and our other related
mobile websites, services, tools and other applications (collectively, the“Services”). We, along with our advertising partners and vendors, use a variety oftechnologies to learn more about how people use the Services. You can find out
more about these technologies and how to control them in the information
below. This policy forms part of the Viber Privacy Policy. Cookies & OtherTracking Technologies: How We Use Them
1. Use Of Cookies & Tracking Technologies By Our AdvertisingPartners
2. Your Cookie Choices & How to Opt-Out
3. Cookies & Tracking Technologies Used On Viber Services
4. Definitions
5. Social Plugins
6. Contact Us
1. Cookies & Other Tracking Technologies: How We Use Them
Like many companies, we use cookies and other tracking technologies on ourServices (referred to together from this point forward as “cookies,” unless otherwise
stated) including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs,
embedded scripts and e-tags/cache browsers as defined below. We may use
cookies for a variety of purposes and to enhance your online experience, forexample, by remembering your log-in status and viewing preferences from aprevious use of our Services, for when you later return to the Services.
We use both session and persistent tracking technologies. Tracking technologies(e.g., cookies) can either be persistent (i.e., they remain on your computer until you
delete them) or temporary (i.e., they last only until you close your browser).
We also use first and third-party cookies. First party cookies are used and controlled
by us to provide services for the Services. Third-party cookies are controlled by thirdparties, mostly for the purpose of advertising and analytics.

In particular, our Services use the following categories of cookies:


Strictly Necessary Cookies: These are cookies which are needed toprovide services and features you have specifically requested. We may
use cookies and tracking technologies required to prevent fraudulent
activity, improve security (both not applicable under German law), forsystem administration and/or allow you to make use of shopping-cartfunctionality. We are not required to obtain your consent for cookies thatare strictly necessary.
Analytics and Performance-Related Cookies: We may use cookies toassess the performance of our Services, including as part of our analytic
practices to improve the content offered through the Services. Thesecookies may be used to prevent fraudulent activity and improve security.

Functionality-Related Cookies: We may use cookies to tell us, forexample, whether you have visited the Services before or if you are a newvisitor and to help us identify the features in which you may have thegreatest interest.

Targeting-Related Cookies: We may use cookies to deliver content,
including ads, relevant to your interests on our Services and third-party
sites based on how you interact with our advertisements or content. We
have set out further information about the use of cookies by our Ad
Network partners below.

By using our Services you consent to the use of cookies and tracking technologies
and the corresponding processing of information. You can withdraw your consent at
any time by deleting placed cookies and disabling cookies in your browser. For
further information about our use of cookies and tracking technologies and your optout choices, see Your Cookie Choices & How to Opt-Out. See for details of eachtype of cookie used on Viber’s Services.
2.

Use of Cookies & Tracking Technologies by Our Advertising Partners

The advertising networks and/or content providers that deliver ads on our Services
may use cookies, pixels or other tracking technology to uniquely distinguish yourweb browser or device and keep track of information relating to serving ads on yourweb browser, or mobile app such as the type of ads shown and the pages on which
the ads appear.
Some of these companies may combine information they collect from our Services
with other information they have independently collected relating to your web
browser's activities across their network of websites. These companies collect anduse this information under their own privacy policies.
These companies, their privacy policies and the opt-outs they offer can be found in
the table below in Section 4].
You may also opt-out of additional third-party advertising networks by going to theNetwork Advertising Initiative’s Website at
http://www.networkadvertising.org/managing/opt_out.asp and following the directions
there.
We are not responsible for the effectiveness of any such opt-out options. California
residents may be entitled to know the effects of opt-out options under California
Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if

successful, will be to stop targeted advertising, but it will still allow the collection ofusage data for certain purposes (e.g., research, analytics and internal operation
purposes for Services).
3.

Your Cookie Choices & How to Opt-Out

You have the choice whether to accept the use of cookies and we have explained
how you can exercise your rights, below.
Most browsers are initially set up to accept HTTP cookies. The “help” feature of themenu bar on most browsers will tell you how to stop accepting new cookies, how toreceive notification of new cookies and how to disable existing cookies. For more
information about HTTP cookies and how to disable them, you can consult theinformation
at
http://www.networkadvertising.org/choices/
andwww.allaboutcookies.org/manage-cookies/.
Controlling the HTML5 local storage on your browser depends on which browser youuse. For more information regarding your specific browser please consult thebrowser’s website (often in the Help section).
Please note, however, that without HTTP cookies and HTML5 local storage, you
may not be able to take full advantage of all the features of our Services and someparts of the Services may not function properly.
Please note that rejecting cookies and tracking technologies does not mean that you
will no longer see ads when you visit our Services.
You can also disable analytics for mobile apps, including tracking by Adjust andAppsflyer, from the settings screen on your mobile device.
To opt out of interest-based ads on mobile devices, please follow these instructions
for your mobile device: On android open the Google Settings app on your device andselect “ads” to control the settings. On iOS devices with iOS 6 and above use
Apple’s advertising identifier. To learn more about limiting ad tracking using thisidentifier, visit the settings menu on your device.
To opt-out of location tracking when using our apps, you can use the settings of yourdevice.
4.

Cookies & Tracking Technologies Used on Viber’s Services

The following table sets out details of the individual cookies we use and thepurposes for which we use them.
We provide the chart below as a courtesy for all users outside of Germany, but weare not obligated to maintain or update it. We are not responsible for third-party sites
and their privacy practices as it relates to opt-outs from tracking activities. The
following third-parties that collect information from you on our Services haveprovided notices that you may obtain information on their policies and practices, andin some instances opt-out of certain of their activities, as follows:
PartServ

For More Information

UsePrivacy Choices

yofTracking
Technolog
ies

ice

Dou Adve
bleCl rtisinickg

http://www.google.com/doubleclick/Yes

For privacy
information, go to:
http://www.google.com/intl/en/policies/privacy/
To opt-out, visit:https://www.google.
com/settings/u/0/ads?hl=en

Face
book
Con
nect

Widg
ets,
Soci
al

http://developers.facebook.com/docs/g
uides/web/Yes

For privacy
information, go to:
http://www.facebook.com/about/privacy
/

Goo
gle
Anal
ytics

Goo
gle
Anal
ytics
forDisplay
Advertisers,
Ads
Prefe
renc
es
Man
ager,
andGoo
gle
Anal
ytics
OptoutBrow
serAdd-Information generated to better Yes
understand how to improve the Site.

For privacy
information, go to:
http://www.google.com/intl/en/policies/privacy/
To opt-out install
the plug-in:
https://tools.google.
com/dlpage/gaopto
ut

Identifies user when they return tospecific websites store.
Your IP-address anonymized byremoving the last octet of the IP
address prior to its storage.

http://support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&ans
wer=2700409

on
Cookiename:_ga_gat__ut
ma__utmb
__ut
mc
__ut
mt
__ut
mv__utmz
GoogleTag
Manager

Widg
ets,
Tag
Manager

http://www.google.com/tagmanager/

Yes

http://www.google.com/policies/privacy/

Goo
gle+
Platf
orm

Widg
ets,
Socialhttp://plus.google.com

Yes

For privacy
information, go to:
http://www.google.com/intl/en/policies/privacy/

OptimizelyBeac https://www.optimizely.com/
ons,
A/B
Testi
ng,
Site
Opti
mizat
ion

Yes

For privacy
information, go to:
http://www.optimizely.com/privacy

Twitter
ButtonWidg
ets,
SocialYes

For privacyinformation, go to:
http://twitter.com/privacy

Adju
st

Instal https://www.adjust.com/company/
ls of

Yes

For privacy
information, go to:

http://www.google.com/intl/en/about/

http://twitter.com/aboutappli
catio
ns, inapp
usage
http://try.crashlytics.com/

Yes

For privacy
information, go to:https://try.crashlytics.com/terms/privacy-policy.pdf

Inhttps://mixpanel.com/
appanalytics

Yes

For privacy
information, go to:https://mixpanel.com/privacy/

Yes

For privacy
information, go to:https://www.appsfly
er.com/privacypolicy/

Cras Apphlytic perfo
rmanscetracker
Mixp
anel

https://www.adjust.com/privacy_policy/

Apps Instal https://www.appsflyer.com/
flyer ls ofapplications, inapp
usage

5.

Definitions

Cookies/HTML5
Local Storage

A cookie (sometimes referred to as local storage object orLSO) is a data file placed on a device. Cookies can be createdthrough a variety of web-related protocols and technologies,
such as HTTP (sometimes referred to as “browser cookies”),
and HTML5.

Web Beacons

Small graphic images or other web programming code called
web beacons (also known as “1×1 GIFs” or “clear GIFs”) may
be included in our Services’ pages and messages. Webbeacons may be invisible to you, but any electronic image orother web programming code inserted into a page or email canact as a web beacon.
Clear GIFs are tiny graphics with a unique identifier, similar infunction to cookies. In contrast to HTTP cookies, which are
stored on a user's computer hard drive, clear GIFs areembedded invisibly on web pages and are about the size ofthe period at the end of this sentence.

Embedded Script

An embedded script is programming code that is designed tocollect information about your interactions with the Services,such as the links you click on. The code is temporarily
downloaded onto your device from our web server or a thirdparty service provider, is active only while you are connectedto the Services, and is deactivated or deleted thereafter.

ETag, or Entity
Tag

A feature of the cache in browsers, an ETag is an opaqueidentifier assigned by a web server to a specific version of a
resource found at a URL. If the resource content at that URL
ever changes, a new and different ETag is assigned. Used inthis manner ETags are a form of device identifier. ETagtracking may generate unique tracking values even where theconsumer blocks HTTP, Flash, and/or HTML5 cookies.

Unique Device
IDThe unique series of numbers and letters assigned to yourdevice.

Probabilistic
Finger-printing

Probabilistic tracking depends upon collecting non-personal
data regarding device attributes like operating system, device
make and model, IP addresses, ad requests and location data,and making statistical inferences to link multiple devices to asingle user. Note that this is accomplished through proprietaryalgorithms owned by the companies performing probabilistic
finger-printing. Note also that in the EU, IP Addresses are
personal information.

Device Graph

Device graphs can be created by combining non-personal data
regarding use of smartphones and other devices with personal
log-in information to track interactions with content acrossmultiple devices.

Unique Identifier Unique Identifier Header (UIDH) in the address information
Header (UIDH)
that accompanies Internet (http) requests transmitted over an
ISP’s wireless network. For example, when a customer types
the web address of a retailer on his or her phone, the request
travels over the network and is delivered to the retailer's
website. The information included in that request includes
things like the device type and screen size so that the retailersite knows how to best display the site on the phone. The
UIDH is included in this information and can be used as ananonymous way for advertisers to be able to determine thatthe user is part of a group that a third party advertiser isattempting to reach.
It is important to note that the UIDH is a temporary,anonymous identifier included with unencrypted web
traffic. We change the UIDH on a regular basis to protect theprivacy of our customers. We do not use the UIDH to collect
web browsing information and it does not broadcast

individuals' web browsing activity out to advertisers or others.
6.

Social Plugins

We also use social plugins on our Site. The social plugins used on the Site are
hosted by social media networks such as Facebook, Twitter and Google+. Yourbrowser sends cookie data to a social media network when loading its related social
plugin inside your browser. This data contains information on your use of the Site. Incase you are registered with the social media network, the data will be associatedwith your data already stored in the social media network. To find out more on thesocial media networks and their corresponding social plugins, see the table inSection 4 of this Cookies and Tracking Technologies Policy.
7.

Contact Us

For any queries in relation to this Cookies and Tracking Technologies Policy pleasecontact us at privacy@viber.com, or you can also contact us in writing at ViberMedia S.à r.l., Attention: Privacy Policy Administrator, 2, rue du Fossé, L-1536
Luxembourg, Grand Duchy of Luxembourg.
In the event you read this policy in any language other than English, you agree that in the event of any
discrepancies, the English version shall prevail.