LEADINGGLOBAL HOSPITALITYGROUP OF THAI ORIGIN

A GLOBAL VISION BUILT ON

THAI FAMILY VALUESCENTARA CREATES UNFORGETTABLE, QUALITY EXPERIENCESFOR GUESTS, WHILST TREATING EACH ASSET AS ITS OWNTO DELIVER PROFESSIONAL
AND PROFITABLE PERFORMANCE TO OWNERS.

OUR STORY
Established 1st Central
hotel, now named
CENTARA GRAND
AT CENTRAL PLAZALADPRAO BANGKOK

Renamed from Central to“CENTARA HOTELSAND RESORTS”

199019832009
2007

Listed on Stock
Exchange ofThailand as Central
Plaza Hotel PublicCompany Limited“CENTEL”

96 operational hotels

Received“BEST CHAIN
HOTELS GROUPIN ASIA” award

and pipeline properties
with 20,000+ rooms inThailand and overseas

2021
2011

Opened first hoteloutside Thailand
CENTARA GRANDISLAND RESORT& SPA MALDIVES

Opened CENTARA RESERVESAMUI, the first in the Centara
Reserve Collection and opened
CENTARA MIRAGE BEACHRESORT DUBAI, the first Centara Mirage Resort in the Middle East

2023
Opened our first hotel
in Osaka, CENTARA
GRAND HOTEL OSAKA.

GLOBAL HOTEL NETWORK96

HOTELS

12OVER

20,000+KEYS

COUNTRIES

28%

owned rooms

72%
managedrooms

CURRENT LOCATIONS

Thailand • Japan • Maldives • Oman • Qatar • Sri Lanka • Vietnam • United Arab Emirates

FUTURE OPENINGS

China • Laos • Myanmar • Turkey

THE PLACE TO BE
Centara’s defining qualities are the unique combinationof Thainess and Family Values. They form the backboneof all things Centara, from the company’s family heritageand service style through to our product and design.
Above all, they are the qualities that define the uniqueguest experiences we provide for our customers.

MEET THE FAMILYSIX DISTINCT AND STRATEGICALLY POSITIONED BRANDSLUXURYCENTARA RESERVE
Iconic luxury hotels in unique locations within exclusive andauthentic destinations.

UPPER UPSCALE/
LUXURYCENTARA BOUTIQUE COLLECTION
Uniquely intimate boutique hotels

UPPER UPSCALECENTARA GRAND HOTELS & RESORTS
Distinguished upper upscale hotels & resorts in prime locations

UPSCALECENTARA HOTELS & RESORTS
Well-appointed upscale hotels & resorts with excellence inservice

UPPER MIDSCALECENTARA LIFE
Quality, value hotels in the most convenient locations

AFFORDABLELIFESTYLE

COSI
Affordable lifestyle hotels for the tech-savvy, young-mindedtraveller

DESCRIPTIONC L A S S I F I C AT I O N

Iconic, classic luxury hotelsLuxury

CONCEPT

L O C AT I O N• Authentic and classic charm
meets contemporary styleand elegance

Iconic and unique locations
in exclusive and authentic
destinations

ROOM SIZE

KEYS

Avg. approx.50 sqm

Range 100-200

DESCRIPTIONC L A S S I F I C AT I O N

Uniquely intimate boutique
hotelsUpper Upscale / Luxury

CONCEPT

L O C AT I O N•Urban hotspots and uniquecoastal or “off-the-beatentrack” locations•Curated and stylish leisurebrand
Authentic, design-centric,
individual and local

ROOM SIZE

KEYS

Avg. approx.40 sqm

Under 100

DESCRIPTIONC L A S S I F I C AT I O NDistinguished upper upscale
hotels & resorts

Upper Upscale

CONCEPT

L O C AT I O N• Locally relevant hotels at theheart of their destination• Immersive and local
experiences

Primary city and beachfront
resort locations

ROOM SIZE

KEYS

Avg. approx.45 sqm

Range 350-750

DESCRIPTIONC L A S S I F I C AT I O N

Well-appointed upscale
hotels & resorts

UpscaleCONCEPTL O C AT I O N• Essential comfort• Everyday pleasures anddelightful surprises

Selected city and resort
locations

ROOM SIZE

KEYS

Avg. approx.35 sqm

Range 150-350

DESCRIPTIONC L A S S I F I C AT I O N

Quality, value hotels & resorts

Upper Midscale

CONCEPT

L O C AT I O N• Good quality at great value• Essential facilities andamenities without theunnecessary extras

Selective city and resort
locations

ROOM SIZE

KEYS

Avg. approx.30 sqm

Range 100-300

DESCRIPTIONC L A S S I F I C AT I O NAffordable lifestyle hotels

EconomyCONCEPT

L O C AT I O N• Modern lifestyle hangouthotels• 24-hour Freedom, simplicity
and connectivity

Lively urban and resort
environments, close toentertainment, activities
and transport links

ROOM SIZE

KEYS

Approx. 18-22 sqm

Approx. up to 160

PORTFOLIO RANGINGFROM PRIME CITY CENTRE
HOTELS

Centara Grand & Bangkok Convention Centre at CentralWorld

Centara Grand Hotel OsakaTO TIMELESSLY ELEGANTHERITAGE LANDMARKS

Centara Grand Beach Resort & Villas Hua Hin

Centara Grand Beach Resort & Villas Hua Hin

CentaraCentara
Mirage ReserveResort MuiSamuiNeAND EXOTIC AND EXCLUSIVEBEACHFRONT LOCATIONS

Centara Grand Island Resort & Spa MaldivesCentara Grand Beach Resort Phuket

Centara Mirage Resort Mui Ne

Centara Ceysands Resort & Spa Sri Lanka

THEMED RESORTS
PRODUCT SPECIALISTS

In 2009, Centara launched Thailand’s first themed resort. Today,
Centara Grand Mirage Beach Resort Pattaya is TripAdvisor’s#1Family Resort in Thailand with 11 Years in a Row.
In 2021, Centara opened two new purpose-built themed resort,
Centara Mirage Beach Resort Dubai, the company’s first UAEproperty, and Centara Mirage Resort Mui Ne, Vietnam, further
proof of Centara’s unique expertise and experience in development and management of:Centara Grand Mirage Beach Resort Pattaya

Family-centric hospitality concepts
Immersive, experiential entertainment and activities
Water parks and adventure attractions withmulti-generational appeal

Centara Grand Mirage Beach Resort Pattaya - The Lost World

Centara Grand Mirage
Beach Resort Pattaya
TRIPADVISOR TRAVELLERS’CHOICE 2021 NO.1 FAMILY HOTELIN THAILAND

Centara Grand Mirage
Beach Resort Pattaya
AMAZING THAILAND SAFETY &HEALTH ADMINISTRATION (SHA)FAMILY-FRIENDLY HOSPITALITY
Centara’s dedication to serving families is a key element of its brand essence.
Family-oriented properties feature facilities and services that address the needs
and expectations of parents travelling with kids.

FAMILY-PREFERRED ACCOMMODATIONOPTIONSFACILITIES, AMENITIES AND PROGRAMMINGCHILD-FRIENDLY POLICIES• Villa and residence options featuringmulti-bedroom, multi-bathroom layouts• Bunk beds situated in a separate
children’s area
• Food preparation and eating space• In-room washer and dryer• Dedicated kids’ and family swimmingpools• Water parks and animation programmes• Dedicated facilities for Camp Safari Kids’
Club (young children) and E-Zone (teens)offer scheduled, supervised activities• Family Club Lounge• Babysitting service• Kids Stay and Eat for Free at familyresorts• Kids Play Free, with no charge forKids’ Club activities and free access towater parks.

Centara Mirage Beach Resort Dubai

MEETINGS, INCENTIVES,CONFERENCES
AND EXHIBITIONSPRODUCT SPECIALISTS

From Bangkok’s first convention centre to thefour high performing centres now in operationand the array of state-of-the-art meetings facilities across the group
Centara, modern day master of ceremonies, hasbeen hosting events for 10 to 10,000 people
for over 39 years

Centara Grand & Bangkok Convention Centre at CentralWorld

Centara Grand & Bangkok
Convention Centre atCentralWorldASEAN MICE VENUE
STANDARD 2018-2020
THAILAND SUSTAINABLE EVENTMANAGEMENT STANDARD
2020
AMAZING THAILAND SAFETY& HEALTH ADMINISTRATION(SHA)
Centara Grand & Bangkok Convention Centre at CentralWorld – World Ballroom

SPA CENVAREEPRODUCT SPECIALISTS
Proprietary, award-winning SPA Cenvaree brand
One of Asia’s leading spa operators
Adds to guest experience and increases profitability
for owners and shareholders

SPA Cenvaree - Centara Grand & Bangkok Convention Centre at CentralWorldSPA Cenvaree - Centara Grand Mirage Beach Resort Pattaya

WORLD-CLASSDESTINATIONRESTAURANTS AND BARSPRODUCT SPECIALISTS

Authentic and innovative Thai and international- including signature Thai restaurant Suan Bua,
the Japanese Hagi, Spanish UNO MAS and, COAST,
the international beach club and bistro concept
World Renowned bars including rooftop destinations
Red Sky and Blue Sky, and CRU Champagne Bar, one ofworld’s highest champagne bars, all with unparalleled
360 degree views

CRU Champagne Bar - Centara Grand & Bangkok Convention Centre at CentralWorldRed Sky Bar - Centara Grand & Bangkok Convention Centre at CentralWorld

CONTEMPORARY CITY LIVING

Centara Watergate Pavillion Hotel Bangkok

ORGANISING AND MANAGINGFOR SUCCESSCENTARA is both OWNER and OPERATOR,TREATING PROPERTIES as ASSETS,
not just as HOTELS
28% rooms owned, 72% rooms managed
Uniquely placed to understand both roles, especially owner priorities and concerns
Actively listens to owners’ needs providing flexibility and an honest, personalised approachto achieving common goals

Robust Operational StructureStandards and results-driven Operations culture
Driven through Corporate Executive Management and Regional Directors of Operations
Accountable General Managers with diverse, relevant and aggressive KPIs
Daily, weekly, monthly and quarterly reporting oversight and review

SCOPE OF SERVICES
On the ground support with International Development
offices in Thailand and China, plus representatives in theMiddle East and Europe

First-class service, personalised to each
hotel owner and developer

Owners branding a property or re-flagging
an existing asset as Centara are guided
step-by-step through the transition process
by our dedicated teamOperation Plan

Marketing Study & Feasibility

Financial Modeling& Business Planning

Sales & Marketing Plan

SCOPE OFSERVICES
Technical Services
covering project
developement &design advice

Restructure & Training

Pre-opening PlanHO CHI MINHCORPORATE MANAGEMENT
DISTRIBUTION

Regional Corporate
Office, Vietnam

BANGKOK, THAILAND

Global Corporate HQ

DOHA, QATAR andDUBAI, UAE

SHANGHAI

Regional Corporate
Office, Middle East

GLOBAL SALES& MARKETING NETWORKRegional Corporate
Office, China

300+PERSONS

15OFFICESGLOBAL
COVERAGE

Australia • China • France • Germany • Italy • India • Japan • Korea • Middle East
New Zealand • Russia • Singapore • Spain • Thailand • United Kingdom • Vietnam

PERFORMANCE & OPERATIONAL EXCELLENCE
Operational standards of the highest level
Facilities and services to meet the expectations of all guests
40 years’ experience of providing best-in-class tailored service
Focus on revenue generation and profitability as well as brand standards and compliance

CONSISTENTLY OUTPERFORMING THE MARKET IN RGICentara Revenue Generation Index (RGI), 2022 = 1.34

TripAdvisor review rating

Guest Satisfaction scores

89.2
89.7

90.0

88

83.2

83.4

85.9

85.5
82.8

82.1

2015

88.6

86.588.5

82.9

88.9

81.4

2016

2017

2018

2019

2020

2021

2022

2015

2016

2017

2018

2019

2020

2021

2022

FAMILY VALUE

Centara Life Maris Resort JomtienLazy river - Centara Grand Beach Resort Phuket

DIGITAL EXPERIENCEGLOBAL DIGITAL CONNECTIVITY
AND DISTRIBUTION

SOPHISTICATED WEB
AND MOBILE PLATFORMS

Access to partners and customers
globally through advanced B2B andB2C distribution network•• Industry leading channel
management capabilities• Seamless connectivity to:• International travel partners• Global wholesale partners• Online travel agents• Dynamic and static rate availability•Brand website built on Industry leading
open source content management
systemCustomer experience platform andpersonalisation engine

INTERNATIONAL SOCIAL MEDIA•Platforms with highest followers among
Asian hospitality brands

CUSTOMER RELATIONSHIPMANAGEMENT CAPABILITIESLeading Loyalty Programme• Over 8 million CentaraThe1 members globally• Access to over 22 million CentralThe1 members• CentaraThe1 members visit Centara hotels 1.2 times more frequently
than non-members and spend on average 30% more per stay

ACQUIRENEW MEMBERS
AND MEMBERPENETRATIONAFTER CHECKOUTDEVELOP DATABASEFOR TARGETEDMARKETINGOPPORTUNITIES AND
ADVANCED CRM

DRIVE DIRECTONLINE BOOKINGSINCREASE BUSINESSPROFITABILITY

DRIVE CUSTOMERLOYALTY AND
RETENTION AT
MINIMAL COST (4%)

COSI Krabi Ao Nang Beach“THE HOTTEST NEW BRAND”
In 2019 Travel Weekly Asia named
COSI in The Hottest 10 New Lifestyle
Hotel Brands list.

Café 247 - COSI Krabi Ao Nang Beach

Café 247 - COSI Samui Chaweng BeachDIGITAL PLAYSPACECOSI Krabi Ao Nang BeachCENTRALISED SYSTEMSAND SERVICES
BEST-IN-CLASS TECHNOLOGYPLATFORMS
Market-Leading cloud-based Property Management
System with Opera
Globally leading Revenue Management andOptimisation tool
Central Reservation System powering the group’s
sales and distribution
Human Resources Management

MANAGED BY EFFICIENTCENTRALISED SERVICE TEAMSRevenueReservations
Sales
MarketingInformation technology
Human Resources

Centara West Bay Hotel & Residences Doha

EXPERT DESIGN &TECHNICAL SERVICES
Determine ideal positioning of hotel
Advise on most suitable design consultants including
space planning and facilities
Ensure operational efficiency throughout the property
Review of technical drawings
Optimal facility planning to minimise costs
Provide ongoing property improvement plans
to maintain assets and drive continuous profitability

OUR PEOPLE

6,200 globally diverse staff
Over 40 nationalities
World class training and talent development
programmes in partnership with world’s
leading management and hotel schools

Centara employs the very
best in executive talent fromeast and west

RECOGNITION IN PRODUCT, SERVICEAND SUSTAINABILITY

234

SUSTAINABILITY AWARDS

14Thailand Sustainability Investment (THSI)
Thailand Tourism Standard
EarthCheck Certification - Gold, Silver and Bronze
Thailand Green Hotel (G Mark)ASEAN Green HotelSkål Sustainable Tourism Awards
CENTEL Earns Three Prestigious Accolades at theIAA Awards

LUXURY HOTEL AWARDS
Luxury Family Beach Resort
Best Luxury Romantic All-Inclusive Resorts
Worldwide by Hotel of the Year Awards
Luxury Island Resort Spa
Luxury Romantic Destination Spa
Hotel Design of the Year
Thailand’s Beach Island Resorts

86

SERVICE AWARDS
Certificate of excellence tripadvisor
Agoda Gold Circle WinnerBest Adult-Only All-Inclusive Romantic
Resort Worldwide
Best Value New 4-Star Boutique Hotel
Asia 2018
Centara Grand Named Strongest
Brand in Thailand
Traveller Review Awards 2023 byBooking.com
TripAdvisor Traveller’s choice award

FAMILY HOTEL AWARDSBest Hotel for Families
Best Family Hotels by Smart Travel Asia Award
TripAdvisor Travellers’ Choice 2018 - Top 25
Hotels for Families

RESTAURANT AWARDS

Thailand Tatler Best Restaurants
Bangkok Best Restaurants Awards
Wold Luxury Restaurant Award
Hotel Restaurant of the Year

AUTHENTIC REFINEDLUXURY VILLAS

Maikhao Dream Villa Resort and Spa, Centara Boutique Collection

OUR EXTENDED FAMILYCENTARA HOTELS AND RESORTS is a member of the CENTRAL GROUP OF COMPANIESFounded in Thailand in 1947, Central Group is a multi-national organisation and one of the largest and most successfulconglomerates from Southeast Asia. It comprises nine business units, operates in multiple continents and employs over
80,000 staff globally.

CENTRAL GROUP turnover 2022 was USD 14 Billion

CENTRAL DEPARTMENT STORECENTRAL PATTANA GROUPCENTRAL RETAIL GROUPCENTRAL MARKETING GROUPCENTRAL HARDLINE GROUPCENTARA HOTELS & RESORTS

CENTRAL ONLINECENTRAL RESTAURANT GROUPCENTRAL GROUP VIETNAM

centarahotelsresorts.com
A member of CENTRAL GROUP