Annual Review 2007

Contents
1

A watershed year2

A more effective way of working

4

The Arctic: a most valuable wilderness

6

Wanted: a new global climate deal

8

A natural investment

10

Saving forests – and our climate

12

Conservation makes business sense

year. Our presence in more than 100 countries gives us
a local to global edge that few conservation
organizations can boast. However, none of this successwould be possible without our partners. Only by taking
action together can we truly tackle the enormous
challenges before us and build a more sustainable future– one that offers hope and solutions for a living planet.

14

Safeguarding ocean wildlife

Chief Emeka Anyaoku President, WWF International

16

Corporate partnerships– better together

19

Income and expenditure

22

Conservation wins

24

WWF International Board and Directors

All images have been supplied by the WWF – Canon Photo
Database except where indicated. We take the opportunity tothank the photographers for their long-standing collaboration.
All Arctic images by Mireille de la Lez are kindly donated fromthe book Vanishing World.

Cover: Polar bear © Mireille de la Lez / Vanishing World

Beijing to Borneo, from Brussels to Bali, WWF“hasFrom
helped deliver important achievements this past”

Right, top to bottom: Chief Emeka Anyaoku. © He Chao / WWF-China• Indian tigers: fighting for survival in a crowded world.
© Homo ambiens / R. Isotti-A. Cambone• The rainforests of Papua New Guinea: a haven for endangered species and asource of livelihood for local communities.
© Brent Stirton / Getty Images / WWF-UK
Opposite page, top to bottom: Jim Leape (left) at a climate symposium in Germany.
© Bernd Lammel• The Aletsch Glacier in Switzerland forms part of Europe’s freshwater store.
© Pro Natura Zentrum Aletsch / Laudo Albrecht• Wetlands such as these provide food, medicines, shelter and countless other services.
© Anton Vorauer

A watershed year
2007 was a watershed year for conservation. The award of
the Nobel Peace Prize to leaders in the fight against climatechange reflected a perceptible surge in public, business andgovernmental concern. Irrefutable scientific findings lent new
urgency to worldwide efforts to counter a pending catastrophethat is moving faster and is more disruptive than previously
imagined. The need for ingenuity and collaboration in tackling
this threat to our future became clearer than ever.
WWF has a history of delivering solid conservation results inmany of the world's most biologically rich areas. The scale andcomplexity of the challenges the planet faces today require us
to redouble our efforts and exploit the strengths of our global
network in innovative ways to tackle loss of biodiversity, thedeterioration of natural ecosystems and the overwhelming
threat of global warming.
We are leading cutting-edge research to understand how someof the world’s most biologically rich and economically importantregions can adapt to climate change, while at the same timeworking to bring the countries of the world together to urgently
reduce their greenhouse gas emissions, and engaging
governments, corporations and communities in tackling one of
the biggest sources of emissions – deforestation.
In the pages that follow, you will find examples of WWF
initiatives to conserve the world’s most extraordinary places andto lighten humanity’s footprint on the planet. In Southeast Asia
(page 8), for example, we are working at the highest level to try
to protect the world’s most diverse coral reefs – and help
sustainably manage rich tuna fisheries.
In the Congo Basin (page 11), likely site of the next gold rush
for tropical timber, we are encouraging foresters andinternational companies to take a long-term view of managing
precious resources on which local communities will continue todepend for their livelihoods – and which are home to the last
populations of forest elephants and lowland gorillas.

A Nobel Cause
In October 2007, WWF International Director General Jim Leapejoined Nobel laureates, climate experts and politicians led byGerman Chancellor Angela Merkel at an international
symposium in Potsdam, Germany, to discuss ways to boost
environmental sustainability and curb damaging climate change.

Conservationists cannot hope to succeed alone. We havealways needed the support of legislators and local communities.
Today, we also count on and are receiving indispensable
support from enlightened business leaders. The potential ofthese collaborations, including new partnerships with CocaCola on water conservation and Allianz on climate change(page 16), is enormous.

He chaired the session on Agendas & Policies for the Future,stressing the importance of carbon markets as one of the mosteffective instruments in tackling climate change: “Giving carbon
a price is one of the major challenges in the future, and WWF isready to make a significant contribution to creating and framing
this emerging market.”

Never before have so many people been ready to act. I am
confident that together we can meet the challenge of building
a sustainable future.
James P. Leape
Director General
WWF International

The 2007 Duke of Edinburgh
Conservation AwardDr Denzil Miller, Executive Secretary of the Commission
for the Conservation of Antarctic Marine Living Resources(CCAMLR), received WWF’s highest honour in 2007 inrecognition of the commission's contributions to sustainablefisheries management and his personal commitment to thepreservation of Antarctic marine biodiversity.

1A more effective way of working“Planet stretched to breaking point, UN says.” This stark frontpage headline in the International Herald Tribune of 26 October2007 reflected the grim message of the United Nations’ fourth
Global Environmental Outlook report: “The human population isliving far beyond its means and inflicting damage on theenvironment that could pass the point of no return.”
As WWF’s own Living Planet Report* puts it, we are consuming
resources at almost twice the rate at which they can besustained and the “point of no return” is perilously close. Bold
action is needed to tackle the most serious threat ever faced bylife on Earth.
Making a lasting difference
Our global conservation programme extends across two broad,interlinked areas: biodiversity, and the environmental “footprint”
of society – the demands people make on the natural world. In
2007, we launched a series of large-scale projects, more
ambitious and far-reaching than anything we have done before.
They are sharply focused, setting ambitious long-term objectives
in key conservation sectors. Our goal is to build on past
success to create lasting change that will allow us to live inharmony with our natural environment.

By concentrating on a number of important global issues, we
believe that the unique combination of our network presencearound the world, strong brand credibility, public support,
government respect, and partnerships with business andindustry can make a real difference.
Ambitious agenda
The first wave of large-scale projects is described on thefollowing pages. By 2020, they aim to ensure:• the continuing vital contribution of the Arctic region toregulating climate and the maintenance of its uniquemarine habitat• a circle of green protecting over 200 million hectares ofremaining tropical forests in Africa, Asia and the Americas• 600 million hectares of healthy coral reefs• sustainability of three of the world’s most important fisheries
and major reductions in bycatch• an international climate change agreement that sets
the world on course to regulate CO2 emissions– and substantially cuts carbon emissions fromtropical deforestation• global commodity markets that support the economic
development and the conservation of the Earth’s biodiversity.

*Living Planet Report 2006: www.panda.org/livingplanet

Left: A WWF-funded tree nursery in Tanzania © John E. Newby

Top to bottom: More needs to be done to maintain the productivity of marine andcoastal resources. © Jo Benn
• Radio-collaring this tranquillized polar bear will help us track its movements
over the ice. © Tanya Petersen• A helping hand: these turtle hatchlings are monitored to maximize their chancesof survival. © Brent Stirton / Getty Images / WWF-UK• Blubber samples from orca whales are tested for toxic contamination.
© WWF / Ronny Frimann/Zine.no3

The Arctic: a most valuable wilderness
If you still need convincing about the realities of global warming,
look no further. Arctic temperatures are already 2°C above the20th century average and warming at twice the global rate. For
every 1°C rise, the region’s year-round ice shield diminishes bya breathtaking 150 million hectares. It is likely that summer seaice will be entirely gone within the next several years.
Climate change in the far north of our planet is adisproportionately serious matter. The Arctic region has a
profound effect on worldwide weather patterns, sea levels andclimate change. As ice melts and glacier-fed rivers increase theirflow, oceans elsewhere become less salty and their levels rise –by as much as 10-20cm over the last century.
At the heart of the problem is a phenomenon known as the“albedo effect”. Ice naturally reflects sunlight back into space.
The less ice there is, the less this happens and the more
sunlight is absorbed by darker land masses. These masses
warm, which reduces the possibilities of new ice forming – aclimate-damaging spiral with many consequences. Melting
permafrost releases trapped methane – a serious greenhousegas. Warming peat deposits and increased soil respiration
release further carbon into the atmosphere.
But the most serious risks are posed by ice melt. Large-scale
reduction of the Greenland icecap would raise sea levels aroundthe world sufficiently to flood hundreds of coastal cities and threaten
millions of lives in dense, low-lying countries such as Bangladesh.

4

Top to bottom: Summer sea-ice may disappear in the next several years, causing
hardship for humans and wildlife alike. © Mireille de la Lez / Vanishing World• Fishing for halibut in the Bering Sea: sustainable if properly managed.
© Kevin Schafer• The Arctic fox is well equipped to deal with the cold, but will he survive climatechange? © Mireille de la Lez / Vanishing World

Fresh water is less dense than seawater, so large volumes ofsnowmelt in the oceans stay at the surface, blocking the natural
oxygen intake of the salt water layers below and creating
biological dead zones. They can also interfere with theestablished patterns of ocean currents – with potentiallycatastrophic effects. Diversion of the Gulf Stream, for example,
could plunge north-western Europe into near-permanent winter.
Not least, Arctic climate change means loss of habitat for
countless seabirds, seals and polar bears and threatens thesustainability of the region’s four major ocean fisheries.
The future of the Arctic hangs in delicate balance – anenvironmental tipping point of immeasurable consequences forthe planet. If we are to save this region, we must succeed incurbing climate change. We must also manage it in ways that
ensure its resilience to changes that are already inevitable.
WWF’s Arctic vision: a new approach to managing theArctic – key regulator of the global climate system.
The underlying vision of our Arctic project is to protect andpreserve this valuable wilderness – for its own sake and for thesake of the rest of the world. It seeks to highlight the dangers offurther destabilizing fragile ecosystems, to inspire global action
on climate change, and to secure international management of
the region to protect its resilience.

Right: Polar bear (Ursus maritimus) © Mireille de la Lez / Vanishing World

Wanted: a new global climate deal
Climate change is already fundamentally altering the naturalbalance of our planet. Two centuries of growing carbon
emissions from industry, agriculture, transportation and urban
living threaten changes that are hard to comprehend: deserts
forming in fertile plains, melting icecaps, islands disappearing
and coastlines redrawn.
We have reached a point in human evolution where protecting
our planet and the diversity of life on it requires a concerted
global effort, not only to control climate change but also to
respond effectively to its already inevitable impacts.

deal”. They are preparing expert analyses to support the casefor participation, and enlisting business and public opinion to
help build political will.
We are also enlisting the support of business on a global level,urging companies to speak out in favour of an international
agreement and to lead by example. Business’s capacity toinvest and drive technological innovation is essential to meetingthe challenges of climate change and sustainable growth thatlie ahead.

The most urgent goal is a drastic reduction in harmful emissions
to keep global warming below the critical threshold of 2°C. Thisis only possible if the nations of the world reach agreement on
how it can be accomplished.
WWF’s Climate Change vision: a “climate safe” future inwhich carbon emissions are reduced by 80 per cent by
2050 and global warming is kept below 2°C.
To meet this strategic challenge, WWF national organizations inpivotal countries such as the larger European Union member
states, the United States, Brazil, China and India are working
with partners to secure their country’s participation in a “global

Left: Fire in the Amazon © Brent Stirton / Getty Images / WWF-UK

Top to bottom: Norbu Sherpa: a witness to the changing climate. © WWF-Nepal• Concerts for a climate in crisis: a music fan cools herself during the Live Earthevent in New York. © Joe Kohen / WireImage• Wind offers one of many sound alternatives to fossil fuels. © Carlos G. Vallecillo

7

A natural investment
The Coral Triangle – 5.7 million square kilometres of sparkling
blue seas around Indonesia, Malaysia, Papua New Guinea, thePhilippines, the Solomon Islands and Timor-Leste – iscomparable to the Amazon rainforest in the breadth andimportance of its biodiversity. It is home to over 3,000 different
species of fish, 75 per cent of all coral species known toscience, six of the world’s seven marine turtles, and a wide
variety of sea mammals.
The long-term viability of this vast marine resource, one of theplanet’s most environmentally important and beautiful natural
regions, is seriously threatened by various forms of commercial
exploitation. The scale and speed of its decline calls for urgent
action and new development strategies that take into
account both the long-term interests of local people and of
the environment.
The Coral Triangle is the spawning ground for rich tuna fisheries
that account for over 50 per cent of world consumption, yet local
communities derive little economic benefit. Uncontrolled andunsustainable catches by foreign fleets and pirates are putting thefuture of tuna as well as turtles and other species at risk.

WWF’s Coral Triangle vision: a healthy, well-managed
centre of marine biodiversity that is a source of food andlivelihoods for generations to come.
WWF is drawing on 20 years of experience in the region toaddress some of the most critical problems. It is investing inconservation activities that also have clear economic benefits.
The highest priority is financial support for the effective
management of marine protected areas to prevent further
depletion of fish stocks and loss of biodiversity. We are working
with the industry to encourage sustainable management of local
reef fishing and control deep sea overfishing.
At the other end of the supply chain, we are attempting to build
demand for sustainably fished local catches in Asian
consumption markets. Besides preventing further deterioration offish stocks, the aim is to ensure that sufficient profit is retained in
the region to encourage sound resource management.
While recognizing the economic need for tourism, we are advising
governments and the tourist industry on how to develop infrastructureand facilities that will have minimum environmental impact.

Climate change is causing sea levels and temperatures to rise
and reefs to bleach. On land, coastal development, tourism,
deforestation, fish farming and other commercial activities aredegrading the region’s natural beauty and diversity.
Success in meeting these challenges will require action bycommunities and national governments. It will also require
regional cooperation – fisheries and other marine resources do
not confine themselves to national boundaries.

8

Top to bottom: Turtles play a key role in maintaining healthy marine food chains.
© Roger LeGuen• Living coral: a nursery for fish and other marine species.
© WWF / atl. Archives of Australia• From reef to retail: WWF seeks to place fishing on a sustainable footing.
© Jürgen Freund• Clown anemonefish – one of over 3,000 different species of fish in the Coral
Triangle. © Cat Holloway
Right: Great Barrier Reef, Australia © Jürgen FreundSaving forests – and our climate
Most people are aware of the need to protect the world’s
great rainforests. For some years, the consequences ofwidespread deforestation – loss of habitat and damage tovaluable ecosystems that regulate freshwater supply – havebeen well-publicized.
The close, critical link between rainforests and climate change
is less well known, however. Deforestation is one of the biggest
sources of atmospheric carbon, responsible for 20 per cent of
global greenhouse gas emissions.
The world’s tropical forests store a massive 210 billion tons ofcarbon. It is released into the atmosphere when trees andbrushwood are burned during clearing operations. A further 500
million tons of carbon are present in the forest floor, some ofwhich subsequently escapes when cleared ground is preparedfor crop planting.
The future of rainforests is of double environmental significance,
therefore, with implications that transcend national and evenregional boundaries.
WWF’s Forest-based Carbon vision: no net greenhousegas emissions from deforestation and degradation.
Extreme weather events and other realities of climate change
have heightened public awareness of the dangers ahead andstrengthened the political will to tackle carbon emissions.
Negotiations to reach a post-2012 agreement on implementing
the second phase of the Kyoto Protocol presents a uniquewindow of opportunity to tackle an important source ofemissions and a major conservation issue in one sweep.
*Forest Stewardship Council (FSC): www.fsc.org

Left: Dormitor National Park, Montenegro © Michel Gunther

A Circle of Green
Three great forests form a “circle of green” around the equator.
Their environmental roles of climate regulators and protectorsof much of biodiversity are threatened by rampant logging,mining, hunting, agriculture and general encroachment.
Our Heart of Borneo project aims to secure the future of
one of the largest remaining pristine rainforests throughcollaboration between the governments of Brunei, Indonesia,
and Malaysia, implementation of responsible businesspractices, and income generated through properly managed
natural resources.
Central Africa is a haven for indigenous people, elephants,
gorillas and a multitude of exotic wildlife. Our Congo Basin –Green Heart of Africa project aims to align economic
forces with conservation so that, by 2020, at least 20 per
cent of the region’s ecosystems are protected, local people
are managing their own resources in efficient ways, and at
least half of all logging is independently certified as sustainable.
Despite decades of deforestation, 80 per cent of the Amazon
rainforest remains virtually untouched. Our Amazon project
aims to secure completion of the Amazon Regional Protected
Area (ARPA) programme, preserving 50 million hectares ofBrazilian rainforest by greatly increasing the number and sizeof protected areas. Another regional goal is to lessen
deforestation pressures by ensuring fewer agriculturalclearances. We are encouraging “wise use” programmes(such as those advocated by the Forest Stewardship Council*)to ensure the environmentally sound, socially beneficial andeconomically viable management of forest resources.

Top to bottom: Forests play a key role in regulating the climate. © Yifei Zhang• Amphibians such as this red-eyed tree frog are particularly sensitive to climatechange. © John S. Mitchell• Butterflies near the Juruena River will also benefit from increased protectedareas in the Amazon. © Zig Koch

11

Conservation makes business sense
The production of commodities to meet surging global demand
for food and fibre is a major driver of the degradation of natural
ecosystems and the loss of species.
It need not necessarily be so. The success to date ofsustainably managed fisheries under the guidance of the Marine
Stewardship Council (MSC, see page 22) and forests and wood
products certified by the Forest Stewardship Council (FSC, seepage 11) are examples of natural resources meeting society’s
needs in ways that are profitable and sustainable.
Consumer awareness and interest in sustainability is now
such that there are clear market opportunities for commodities
producers who commit themselves to minimizing
environmental impact.
Enlightened decisions by a relatively small number of businesses
can deliver enormous environmental benefit in this respect.
Although more than a billion people are involved in producing,growing or extracting natural resources for global markets, theroute to market is often dominated by a handful of companies.
For example:• More than 75 per cent of the global soybean trade iscontrolled by four global enterprises• One company produces nearly 35 per cent of theworld’s farmed salmon• One company buys about 5 per cent of the world’s
traded sugar• The clothing brands of the world largest retailer accountfor about 2.7 per cent of global cotton purchases

12

Top to bottom: Small-scale: carpenter Julias Mlelwa’s use of natural resources isboth profitable and sustainable. © Brent Stirton / Getty Images / WWF-UK• Logging according to FSC rules makes business sense as well as safeguarding
forests worldwide. © WWF-Switzerland / A. della Bella• Certified: these mackerel have received the MSC stamp of approval.
© Jiri Rezac / WWF-UK

WWF’s Market Transformation vision: responsible
commodity extraction and production processes
contribute to economic and social development without
significant biodiversity loss.
This initiative builds on WWF’s long-standing partnership withbusiness leaders across a wide range of industry sectors. Its
goal is to ensure that products derived from natural resources
and agriculture generate profit in increasingly sustainable ways
and with measurably less environmental impact. It seeks topromote best practice in raw material choice, the environmentallysound design of products, their manufacture and lifetime
environmental footprint, including recycling and reuse.
For example, Swedish home furnishing giant IKEA has had along, productive partnership with WWF (see page 18) that hashelped improve forestry management, cotton cultivation
practices linked to the Better Cotton Initiative1, and climatechange initiatives. IKEA is also a member of the Round Table on
Sustainable Palm Oil2 and the Salmon Dialogue3.
A more recent partnership with The Coca-Cola Company (seepage 16) shows how working together can result in a range ofbenefits – in this case, a reduced carbon footprint, moresustainable water use, and the conservation and protection of
freshwater resources.
1
2
3

Better Cotton Initiative: www.bettercotton.org
Round Table on Sustainable Palm Oil: www.rspo.org
Salmon Dialogue: www.worldwildlife.org/cci/dialogues/salmon.cfm

Right: Organic figs, Colombia © Diego M. Garces

Safeguarding ocean wildlife
Over the past 50 years, the uncontrolled catch of many larger
fish like tuna, cod and groupers has driven them to the point of
population collapse. Meanwhile, as the number, size andefficiency of fishing boats have steadily increased, they haveturned to smaller, shorter-lived species such as squid, mackerel,sardines and shrimp. Today, many of these species are also
spiralling towards collapse.
The causes are easy to identify but hard to correct:• Overfishing: put simply, demand is outstripping supply of
conventional fish stocks. As a result, commercial fleets are
casting nets and lines wider and longer, endangering more
species. Many of these are new to our tables because until
recently they were inaccessible.
• Fishing in the wrong places: in their search for more fish tomeet increasing demand, fleets seek new grounds and exploit
new techniques to harvest them. They now range over almost allof the 70 per cent of the planet’s surface that is ocean and canfish at depths that leave virtually nowhere safe for species tobreed and mature. When juveniles are caught before they canreach reproductive adulthood, extinction inevitably follows.
• Fishing in a damaging way: bycatch, the incidental (andaccidental) catch of marine creatures in fishing gear designed
for other species, is a serious problem. Every day, millions of
non-target fish are caught and die. Other ocean-dwellers also
suffer: it is estimated that over 250,000 marine turtles acrossthe Pacific and 300,000 cetaceans are caught each year.
Bycatch is pushing species of albatross, dolphin and porpoise
towards extinction.

WWF’s Smart Fishing vision: fish and other marine
resources will no longer be harvested in ways that deplete
and damage the ocean environment.
The Marine Stewardship Council (MSC, see page 22), created
10 years ago by WWF and Unilever, has become a powerfuldriver of sustainable practice in the fisheries sector. We intend tobuild on its success to transform management of three of themost important categories of commercial fishing – tuna, shrimp
and whitefish – that between them account for over 50 per centby value of the global wild-caught seafood supply.
Our goal is to achieve fundamental change in the behaviour offishing fleets by engaging the industry and offering positive, practicalsolutions to matching supply and demand in environmentallysound ways. At the same time, we are campaigning to create
consumer and retail awareness of the issues and create marketled demand for products that are sustainably caught.
If we succeed in these categories, it will demonstrate that theseafood industry can provide employment and economic benefit
around the world and make a vital contribution to feedinggrowing numbers of people without endangering long-term
supplies or non-targeted species.

Left: Bigeye trevally, Fiji © Cat Holloway
Right, top to bottom: Commercial fleets cast nets and lines ever wider and longer.
© Jason Rubens• MSC-certified langoustines: harvested without harming the environment.
© Edward Parker• Every day, millions of non-target fish – bycatch – are caught and thrown backinto the sea, dead. © Jiri Rezac / WWF-UK• WWF offers positive, practical solutions to the fishing industry.
© Jiri Rezac / WWF-UK*Marine Stewardship Council (MSC): www.msc.org

15

Donors: making what we do possible
The loyalty and generosity of our major donors andpartners make it possible for WWF to meet its
ambitious conservation goals.
In 2007, a new partnership was launched with the
Prince Albert II of Monaco Foundation to help
preserve the seriously threatened Mediterranean
bluefin tuna by establishing a labelling system for
Europe and Japan and a high-seas tuna sanctuary.
In Madagascar, the foundation will also contribute toa new marine protected area in Toliara and WWF’s
environmental education programme’s Vintsy Clubs.
The Oak Foundation renewed funding of theEuropean Fisheries Initiative; they also back WWF’s
efforts to fight climate change by improving the EU
CO2 Emission Trading System.
The MAVA Foundation scaled up its commitment
to WWF by pledging significant support to Core
Conservation Leadership over a period of five years.
This represents an innovative contribution to thestrategic development of the organization.
Furthermore, the foundation is financing our five-year
Protected Areas for a Living Planet programme,
launched in January and aimed at improving
implementation of the Convention on Biological
Diversity’s Programme of Work on Protected Areas – ahistoric commitment by 190 governments to create a
global network of terrestrial and marine protected areas.

Corporate partnerships – better together
More and more businesses are taking steps to sustain
resources and reduce their environmental impact. And someare discovering that when they team up with conservation
experts at WWF, their efforts are more focused and theireffectiveness improved.
Allianz – climate-conscious decision making
In 2007, Allianz and WWF entered into a three-year global
partnership to position Allianz as a “thought and action leader”
on climate change in the financial services industry. Allianz will
also invest up to €500 million in renewable energy by the end of2010 and reduce its own emissions by 20 per cent by 2012.
One aim of the partnership is to achieve climate-conscious
decision making. Another is to develop products that allow
Allianz clients to contribute to and participate in a carbon-low
economy. This is just a start – but both Allianz and WWF agree
that joining their respective strengths and areas of influence canhelp move the financial sector away from a position which often
puts barriers in the way of the required responses. The ideal towhich both partners aspire is a financial sector that operates topowerfully affect climate action.

We also wish to thank:
Annenberg Foundation
Fondation Audemars-Piguet
Fairmont Le Montreux Palace
Mr Bruno Figueras
Dr Luc Hoffmann
André and Rosalie Hoffmann
Banque Lombard Odier Darier Hentsch & Cie
Mr Patrick Odier
Mrs Gnaire Isabel Piling (in memoriam)
Banque Sarasin
Fondation Hans Wilsdorf
Fondazione Ermenegildo Zegna
Members of The 1001: A Nature Trust
The Living Planet Club members
our millions of supporters

Canon Europe – teaching kids about the Arctic
In 1998, Canon Europe became one of WWF’s firstConservation Partners, and, in addition to its continued
investment in WWF’s collection of nature images, has been
supporting numerous conservation projects ever since. In 2007,
a new initiative was launched to educate 7- to 11-year-olds
about the effects of climate change in the Arctic – habitat of thepolar bear. As part of this initiative, Canon Europe is providing
funds as well as photo and video equipment to carry out polar
bear research around the Svalbard archipelago.

Coca-Cola – conserving fresh water
WWF and The Coca-Cola Company have launched a multi-year
partnership to help conserve seven of the world's mostimportant river basins – the Yangtze, the Mekong, the Rio
Grande/Rio Bravo, Southeastern United States, theMesoamerican Reef, Lake Malawi and the Danube – spanningmore than 20 countries. These river basins were chosen for
their biological distinctiveness and the opportunity for significant
conservation gains, including resource protection.
This partnership will also enable WWF to help Coca-Cola meet its
goal of “water neutral” operations by increasing the efficiency of
its water management and finding ways to replenish the water it
uses. The company is looking at opportunities to reduce water use
in its supply chain and taking steps to reduce its carbon footprint.
HSBC – tackling the urgent threat of climate change
HSBC and WWF have been working together to reduce theimpact of climate change on people and livelihoods bypromoting action in some of the world’s major cities and river
basins in a five-year eco-partnership, Investing in Nature,concluded in 2006. The HSBC Climate Partnership, inaugurated
in 2007, builds on the previous collaboration to ensure
continued support for WWF’s initiative to develop adaptation
strategies to address the effects of climate change on the
Amazon, the Ganges, the Thames and the Yangtze river basins;
lead the ratification of a UN convention to improve themanagement of 263 transboundary rivers; help farmers to
adopt WWF models of sustainable agriculture; enable energy
efficiency and CO2 reduction strategies to be developed for
China, Brazil and India; and facilitate public campaigns topromote energy and water efficiency.

and the many donors who prefer to remain anonymous.

16

Right: Tumucumaque National Park, Brazil © Zig KochIKEA – a global partnership
Since 2002, WWF and IKEA have worked together to promote
the responsible and sustainable use of natural resources aroundthe world. Initial projects in China, Russia, Bulgaria, Romania,
Estonia, Latvia and Lithuania helped implement IKEA’s forest
action plan and reach WWF’s conservation targets. In 2005,
additional projects were initiated to introduce better methods ofcotton cultivation in India and Pakistan. And in 2007, IKEA andWWF started to look into ways of reducing CO2 emissions, withpilot projects to promote environmentally friendly transportation
practices for staff and customers and to encourage company
suppliers to increase their energy efficiency and use of renewables.

We extend special thanks to our corporate partners
who in 2007 contributed their precious time, efforts
and funds to help WWF meet its conservation goals:
ABB
Allianz
Canon Europe
CLVD
The Coca-Cola Company
eatbigfish
Festool GmbH
Forbo Linoleum BV
Groth AGHSBC
IBTT BV
IKEA
Lafarge
Microsoft
Nokia
Ogilvy & Mather
Panasonic
Pelicano Investimentos Imobiliarios SA
Philips Lighting BV
Pimkie Diramode
Sveaskog
Switcher SA
Tetra Pak
Uniross Batteries SAS
WWL

Lafarge – cutting emissions, restoring the land
Since 2000, Lafarge, the world’s leading producer of building
materials, has been working with WWF to achieve a 10 per centreduction in its absolute gross CO2 emissions in industrializedcountries. This target will soon be reached and discussions on
going beyond have already begun. In 2007, Lafarge and WWF
published a brochure entitled Driving quarry restoration: A
simple system of monitoring and evaluation, to help sitemanagers ensure the proper restoration of quarries after
exploitation. Also in 2007, a long-term biodiversity index was
jointly developed to measure biodiversity in Lafarge quarries as
they progressively return to their natural state. Talks are currently
under way between Lafarge and WWF to decide thepartnership’s next steps.
Nokia – towards greater environmental sustainability
In 2007, the fifth year of our partnership, we continued working
together to increase the environmental awareness of Nokia
employees through a number of joint initiatives. These include
interactive workshops focusing on take-back – the return andrecycling of mobile devices – and climate change, a roundtablein India engaging government, industry and NGOs in improved
electronic waste management, and Connect to Protect, a joint
intranet platform dedicated to the environment. In addition, the
new WWF initiative One Planet Business, aimed at reducing theenvironmental impact of companies, was successfully piloted in18

Left: WWF works with corporate partners to protect precious freshwater resources
worldwide. © Brent Stirton / Getty Images / WWF-UK

Nokia’s Hungarian factory. Nokia also joined WWF’s Climate
Savers programme (see page 22), reinforcing its commitment toimproving energy efficiency and reducing carbon dioxide
emissions across its business. Finally, WWF digital content,
including videos, banners and images, is increasingly featured
on Nokia products.
Ogilvy Advertising – campaigns that cut throughthe clutter
One of the world’s largest communications agencies, Ogilvy &Mather, has been creating free advertising for WWF for over three
decades. Current communications highlight issues ranging frombiodiversity to climate change, and personal footprint messages
are being worked up into fully integrated campaigns. ThroughOgilvy, WWF has established a relationship with MindShare, aglobal media company, who place our advertisements withoutcharge in publications such as Newsweek, National Geographic,
Fortune, the Financial Times and Time magazine.
Panasonic – support for the Yellow Sea
Panasonic has been supporting WWF’s marine programme inJapan since 2000. In 2007, it stepped up its contribution bysponsoring the Yellow Sea Ecoregion project, which spans
Japan, China and South Korea. In addition, WWF will help
Panasonic improve their paper purchasing policy to ensure
more responsible sourcing.
Wallenius Wilhelmsen Logistics (WWL) – protecting thehigh seas
WWL and WWF have been working together on theconservation and protection of the marine environment for morethan eight years. The first two phases consisted of establishing
marine protected areas and exploring legislative solutions. Since
2004, WWL has been the sole sponsor of WWF’s High Seas
Conservation programme, which focuses on changing the way
the oceans are used by establishing good governance. Anotherimportant element of the partnership is raising environmental
awareness among WWL’s employees across the globe.

Income and expenditureNotes to the accounts

WWF International
As a result of increased support from trusts and foundations,
corporations, governments and aid agencies, income grew by
17 per cent in 2007, leading to substantially greater funding forour conservation work.

The network operating surplus was CHF155 million. Some
programme funding was received too late to be spent in thesame financial year and will be used in 2008 to fund ongoingprojects and programmes.

WWF Network
The total WWF Network income grew by CHF113 million to
CHF817 million – an increase of more than 16 per cent,reflecting substantial increases in donations from individuals,
legacies and corporations.

Chiew Chong
Director of Finance and Administration, WWF International

1. Joint Fundraising
Fundraising income (donations, royalties, etc.)
which is raised jointly with a National Organizationis recorded as income from National Organizations.
2. Financial Income (Net)
Financial Income is based on valuing investments
at market value. In FY 2006, Financial Income wasbased on 5% of investible funds.
3. Conservation Policy and AwarenessIn FY 2007, WWF International spent
CHF9,432,000 on:

WWF International: income and expenditure
Two-year summary 2006-2007
Financial Year*
OPERATING INCOME
WWF National Organizations (1)Individuals (1)Legacies and Bequests
Corporations (1)Trusts and Foundations (1)Governments and Aid Agencies
Royalties (1)Financial Income (Net) (2)
Other
Total

2006

2007

2007

(CHF'000)(CHF'000)(US$'000**)

85,444
1,878
1,147
7,433
6,563
34,620
1,145
1,787
273

88,7303,856
612,67011,17843,791
589
3,226
595

72,0023,129
5
10,281
9,071
35,535
478
2,618
482

140,290

164,641

133,601

4. Network and Learning Services
WWF International expenditure in support of
the activities of National Organizations. Includes
legal and trademark costs.
5. Non-operating Items
Non-operating items were:

OPERATING EXPENDITURE
Conservation Programmes
Conservation Policy and Awareness (3)Network and Learning Services (4)Fundraising
Finance and Administration
Fixed Asset Expenditure

116,651
8,040
5,365
4,347
5,496
310

131,480
9,432
7,846
4,585
5.593
259

106,692
7,654
6,367
3,721
4,538
210

Total

140,209

159,195

129,182

81
6,323
6,404

5,446
651
6,097

4,419
528
4,947

Operating surplus
Non-operating items (5)Surplus after non-operating items*Financial years cover the period 1 July to 30 June**Average exchange rate for the year: 1.23233(CHF'000)
4,474
4,958

Conservation Policy
Awareness

19

2006
2007
(CHF'000) (CHF'000)

Transfer fromendowment funds

(204)

-

Donations toendowment funds

6,527

651

Total

6,323

651

Notes to the accounts

WWF International: balance sheet

1. Marketable Securities
At the end of the financial year, cash and shortterm deposits comprised 66% of total cash, bankdeposits and marketable securities, compared to
67% a year ago.

Two-year summary 2006-2007
2006(CHF'000)

2007(CHF'000)

2007(US$'000**)

Current Assets– Cash– Short-term bank deposits– Marketable securities (1)– Recoverable taxes and other items
Fixed Assets (2)30,051
13,187
20,915
7,171
7,030

35,344
9,340
23,073
13,3107,030

28,7637,601
18,777
10,832
5,721

Total

78,35488,097

71,694

Accounts Payable and Accrued Expenses
Mortgage Payable (3)Operating Funds (4)Capital and Endowment (5)18,554
1,940
35,411
22,44920,9591,900
43,25921,97917,056
1,546
35,205
17,887

Total

78,35488,097

71,694

Financial Year*ASSETS

2. Fixed Assets
All fixed asset costs regarding the renovation of themain building and the purchase and renovation of
the pavilion in Gland have been capitalized. Allother fixed asset costs are charged to expenditure
at the time of purchase.

LIABILITIES AND FUNDS

3. Mortgage payable
Mortgage payable refers to the bank loan for thepurchase and renovation of the pavilion in Gland.
4. Operating Funds
Operating funds are those funds available for
expenditure on conservation awareness and public
policy, National Organization support, direct
fundraising, administration and finance, and fixed
asset expenditure.

*Financial years cover the period 1 July to 30 June**Exchange rate CHF1.2288 = US$1, as at 30 June 2007

WWF Network: income and expenditure 2007
Expenditure US$537 million

Income US$663 million

5. Capital and Endowment
Includes The 1001: A Nature Trust, a trust fund built
up through individual membership contributions; theSigvaldason Fund, a legacy from the late Mrs Gerda
Sigvaldason; the Endowment Fund built up primarily
from the proceeds of the WWF 25th Anniversary
Coin Collection programme; the Prince Bernhard
Scholarship Fund for Nature Conservation, theincome from which will be used to achieveconservation worldwide, including to help build
conservation capacity, provide training andscholarships, etc.; and statutory capital of
CHF20,000, representing the initial capital of WWF.

Legacies andBequests

16%

TRAFFIC
Network Contributions

1% 10%

Corporations

9%
1%

Sponsorship
Fees

7%

Financial Income

17%

Fundraising

11%

Awareness

42%
Programme

42%
Individuals

15%

1% 7%
Other

Audited financial statements are available on request.

20

Governments andAid Agencies

2%
Royalties

Trusts and Foundations

5%

4%

Education
Conservation Policy
Finance and Administration

10%

WWF Network: income and expenditure*

Notes to the accounts

Two-year summary 2006-2007
2006***(CHF'000)

2007(CHF'000)

2007( US$'000†)

Individuals (1)Legacies and Bequests
Corporations (2)Sponsorship Fees
Trusts and Foundations
Governments and Aid Agencies
Royalties (3)Financial Income (Net) (4)Other

297,485
91,71841,7206,369
46,531130,972
19,31753,543
16,802

344,045
128,116
72,564
8,381
54,662
118,920
20,27459,908
10,404

279,182
103,962
58,8836,801
44,35796,50016,452
48,613
8,443

Total

704,457

817,247

663,193

Financial Year**
OPERATING INCOME

1. Individuals
Monies received from WWF individual supporters,
including regular dues and fundraising activities.
2. Corporations
Donations from corporations, excluding royalties,
licensing and sponsorship fees.
3. Royalties
Monies received from royalties, licensing and thesale of WWF products via WWF catalogues andretail outlets.
4. Financial Income (Net)The net results of dividends, bank interest, exchange
differences, gains/losses on marketable securities,bank charges, etc.

OPERATING EXPENDITURE
Conservation– Programme (5)– Conservation Policy, Education and Awareness (6)– Network Contributions (7)– TRAFFIC (8)Fundraising
Finance and Administration

255,135
113,635
67,5904,870
102,032
62,875272,586
134,200
69,237
5,359
113,180
67,737221,195
108,899
56,184
4,349
91,84254,966

Total

606,137

662,299

537,435

Surplus to support current and future projects

98,320154,975

125,758

5. Programme
Costs of the WWF Network global conservation
programme.
6. Conservation Policy, Education
and AwarenessIn FY 2007, the WWF Network spent
CHF134,200,000 on:(CHF'000)*The figures given show total WWF Network income and expenditure but do not represent
consolidated accounts. The network includes WWF International and its Programme Offices,
and all the WWF National Organizations and their Programme Offices.

Conservation Policy
Education
Awareness**Financial years cover the period 1 July to 30 June for WWF International and all National
Organizations except: WWF-India, WWF-Japan (1 April to 31 March); WWF-South Africa (1 April
to 30 June); WWF-Germany, WWF-Hungary, WWF-Italy, WWF-Norway, WWF-Philippines and
WWF-Spain (1 January to 31 December, preceding year).

32,92528,73872,537

7. Network Contributions
Support provided by the National Organizations forleadership and coordination, services rendered to
the WWF Network, and the operating costs of the
field offices.

***Updated †Average exchange rate for the year: CHF1.23233 = US$1

8. TRAFFICThe TRAFFIC (Trade Records Analysis of Flora andFauna In Commerce) Network is the world’s largest
wildlife trade monitoring programme, and is a joint
programme of WWF and IUCN – The World
Conservation Union.

21

Conservation wins

There have been encouraging winsin a range of conservation fields inthe course of the last year. In almost
every case, success was due to
WWF working closely with national
and international policymakers, local
communities, individuals and otherNGOs, who brought special influence
or competence to the task.
Hope for Africa’s rhinos
2007 is the 10th anniversary of thelaunching of WWF’s African Rhino
programme. We work withgovernments and other partners
to combat poaching and increase
the numbers of viable populationsin protected areas on public andprivate land in Kenya, Namibia,
South Africa and Zimbabwe. In thelast decade, both black and whiterhino numbers have increased to3,700 and 14,500 respectively – adramatic reversal of a once bleak
future for these magnificent
creatures.
Water management
Two measures of the world's
freshwater crisis: it is estimated that
1.1 billion people around the worldlack access to safe water supplies,
and populations of freshwater
species have declined 50 per centsince 1970. WWF is working toconserve wetlands, manage river
basins, and influence markets forthirsty crops such as cotton, sugar
cane and rice. In one example of22

what can be done, System of RiceIntensification tests in India boosted
yields and income by at least 20 per
cent while using less water. In
another, the Chinese government,
the Ramsar Convention and WWF
helped establish the first Wetland
Conservation Network along theYangtze River to increase theregion's resilience to climate change.
More protection,less deforestation
The world’s forests and other wildlife
habitats have benefited from anumber of important victories in thepast year:• New protected areas in the
Amazon, such as the 2 millionhectare Guyana Amazonian Parkin French Guiana that now links to
Brazil’s 3.89 million-hectare
Tumucumaque National Park andother areas to create a 12 millionhectare area of protected tropicalforest – the world’s largest.
Meanwhile, two new protectedareas were created in Colombia,
safeguarding still more of the
Amazon forest.
• In Paraguay, an extension to a
2004 deforestation law will prevent
further clearing of the Upper Parana
Atlantic Forest. Paraguay’s
deforestation rate has dropped by
85 per cent in the three years since
the law was first passed.
• Two new national parks in the
Russian Far East will help protect theseverely endangered Siberian tiger,
whose numbers have now recovered
to around 500 animals from a low of
50 in the 1940s.
A continuing ban on tiger trade
Despite progress towards recovery
in Russia, tigers in Asia face a new
threat – the prospect of a reopened
commercial trade in tiger products in
China where a domestic ban has
been in place since 1993. Powerfulinterests have been pushing tooverturn the ban and enable tradein farm-raised tiger body parts.
Arguing that this would spark an
unstoppable illicit trade in tiger
products and further threaten
vulnerable wild populations, WWF
and others lobbied successfully forthe ban’s continuation at the 2007
CITES* meeting.
Morocco phases out
driftnet fishing
Driftnets that trail for up to 14km
are an indiscriminate and wastefulfishing method estimated to kill
about 3,600 dolphins and 23,000
sharks every year in the southwestern Mediterranean.
Under an agreement signed by
King Mohammed VI of Morocco,
they will be phased out in his
country’s waters – a welcome
outcome of WWF efforts toeliminate destructive fishing.

World’s first sustainable tuna
fishery certified
The Marine Stewardship Council(MSC), co-founded by WWF in 1997,
rewards sustainable and wellmanaged fisheries with its distinctive
blue eco-label. Twenty-four fisheries
are now certified, accounting for
more than four million tonnes of
seafood, or 7 per cent of the world’s
wild fish catch. More specifically,
MSC-certified suppliers now provide
42 per cent of the global wild salmon
catch, 40 per cent of the whitefish
catch (the largest commercial fishingsector) and 18 per cent of the spiny
lobster catch. A successful year was
rounded off by the American
Albacore Fishing Association
becoming the world’s first certified
tuna fishery.
Climate Savers
Twelve major multinationals,
including Sony, Nike, Johnson &Johnson and IBM, will eliminate
at least 10 million tonnes of CO2
emissions annually by 2010 –
equivalent to taking over 2 million
cars off the road every year.
WWF’s Climate Savers programme
shows that such substantial cuts
are practical without harming
corporate finances and have theadditional benefit of building publicconfidence – proving again that
protecting the environment makes
good business sense.

Leaders for sustainability
This year saw the successful launchof WWF's One Planet Leaders –a professional development
programme which enables managers
and senior executives from industry
and the public sector to explore,
challenge and apply the latest
thinking on sustainable businesspractice. Drawing on WWF's longexperience of business partnerships,
the high-level programme targets
corporate leaders whose goal is tobuild sustainability into theirbusiness models and core activities.
Learn more at:www.panda.org/business/training
French connection for conservation
In October, WWF and French
Development Cooperation (AFD)
renewed a partnership agreementwith the objective of strengthening
collaboration in natural resource
management, improving the
livelihoods of disadvantaged
populations, and conserving theplanet’s ecology and biodiversity.
Among the regions targeted foraction are the Congo Basinrainforests and marine and fisheries
resources in West Africa, the Indian
Ocean and the South Pacific.
*Convention on International Trade in Endangered
Species of Wild Fauna and Flora: www.cites.org

Right: Sustainably grown Brazil nuts, Peru © Brent Stirton / Getty Images / WWF-UK

WWF International Board and Directors
WWF INTERNATIONAL BOARD
MEMBERS 2007PRESIDENT
Chief Emeka Anyaoku* (Nigeria)- Former Commonwealth Secretary-General- Former Nigerian Foreign Minister- Chair, Presidential Advisory Council
on International Relations, Nigeria- Vice-Chair, Board of the South
Centre, Geneva- Trustee, British Museum, United Kingdom
VICE-PRESIDENT
Mr Jamshyd Godrej* (India)- Chair and Managing Director,
Godrej & Boyce Manufacturing Co Ltd- Chair, Aspen Institute, India- Former President, Confederationof Indian Industry (CII)- Former President, WWF-India
VICE-PRESIDENTMr André Hoffmann* (Switzerland)- Vice-President of the Board, Roche
Holding Ltd- President, Fondation Pro Valat- President, FIBA – International
Foundation for the Banc d’Arguin- President, Living Planet FundManagement Co
HONORARY TREASURER
Mr Eric Sarasin* (Switzerland)- CEO, Private & Institutional Clients,and member, Executive Committee,
Bank Sarasin & Co Ltd- President, German-Swiss Chamberof Commerce- Member, Swiss-American Advisory Board
TRUSTEESThe Hon Bruce Babbitt* (USA)- Former Secretary of the US
Department of Interior- Former Governor of the State of Arizona- Chair, WWF-US

24

Ms Cheryl Carolus (South Africa)- Executive Chair, Peotona Group
Holdings Pty Ltd- Chair, South African National Parks- Former Chief Executive, South
Africa Tourism
Mr Alvaro de Souza (Brazil)- Director, AdS – Gestão, Consultoria
e Investimentos Ltda
- Chair, WWF-Brazil
Prof D. Francisco Diaz Pineda (Spain)- Professor, Complutense Universityof Madrid- Chair, WWF-Spain
Prof Paul Galand (Belgium)- Honorary FNRS Research Director,
Faculty of Medicine, Free Universityof Brussels- Commentator and Scientific Adviser,
RTBF-TV, Belgium- Vice-Chair, WWF-Belgium
Her Majesty Queen Noor (Jordan)- Patron, IUCN
- President Emeritus, Birdlife International
Mr Akin Ongor (Turkey)- Former Chairman of the Board,
Garanti Bank International- President, WWF-Turkey
Mr Thymio Papayannis (Greece)- President, Society for the Protectionof Prespa- Director, Med-INA (Mediterranean
Institute for Nature and Anthropos)- Chair of TPA Inc – spatial planningand design- Co-founder and Honorary
President, Chair of Conservation
Committee, WWF-Greece
Mr Robert Purves (Australia)- Chair, DCA Group Ltd- Member, Wentworth Group ofConcerned Scientists- Former President, WWF-Australia

Mr Iqbal Ahmed Qarshi (Pakistan)- President, Qarshi Industries Pvt Ltd- Chair, Qarshi Foundation- President, WWF-Pakistan

PRESIDENT EMERITUS

Dr Jorgen Randers* (Norway)- Professor, Norwegian Schoolof Management- Chair, WWF-Norway

Dr Luc Hoffmann

Mr Mark Read (South Africa)- Chair, Everard Read Gallery- CEO, Palaeoanthropologist Scientific Trust- Chair, WWF-South Africa

WWF INTERNATIONAL
DIRECTORS 2007

Mr Robert Schenker (Switzerland)- Independent Financial Adviser- Chair, WWF-Switzerland
Mr Johan Schroeder (Denmark)- Consul-General for New Zealandto Denmark- Former President and CEO, Radiometer- Chair, WWF-Denmark
Mr Marcus Shaw (Hong Kong)- Managing Director, Shaw and Sons Ltd- Member, Governmental Advisory Council
on the Environment, Hong Kong
- Founder, DesigningHongKong- Chair, WWF-Hong Kong
Mr Tsunenari Tokugawa (Japan)- Adviser to the President, NYK- President, Tokugawa Memorial Foundation- Chair, WWF-JapanMr Karel Vuursteen (Netherlands)- Board member and former Chair,
Heineken NV- Chair, WWF-Netherlands
Mr Christopher Ward (United Kingdom)- Chair and Co-Founder, Redwood
Publishing- Chair, WWF-UK*Executive Committee Members

HRH The Duke of Edinburgh
VICE-PRESIDENTS EMERITI

S. Babar Ali
The Hon Mrs Sara Morrison

DIRECTOR GENERALMr James P. Leape
DIRECTOR GENERAL’S OFFICEDr Chris Hails- Network Relations
Ms Pascale Moehrle- Executive Affairs

Mr Duncan Pollard- Conservation Practice & Policy
Dr Georg Schwede- Programme Office Management
Mr Gordon Shepherd- Global & Regional Policy
Dr Peter James Stephenson- Conservation Strategy & Performance
Dr Magnus Sylvén (until 31.08.07)- Europe & Middle East
Mr Rodney Taylor- Forests
Mr Hans Verolme- Climate
MARKETING
Dr Sally Reinman- Executive Director

CONSERVATIONDr Guillermo Castilleja- Executive Director

Mr Daniel Graham- Online Resources

Mr Gabriel Azevedo- Latin America & Caribbean

Mr Gérald Hibon- Development

Dr Simon Cripps- Marine

Mr Thomas Schultz-Jagow (until 31.05.07)- Communications

Dr Timothy Geer
- Government & Aid Agency Relations

OPERATIONSMr Paul Steele (until 30.11.07)- Chief Operating Officer

Dr Sue Lieberman- Species
Dr Isabelle Louis- Asia & Pacific
Dr Yaa Ntiamoa-Baidu- Africa & Madagascar
Mr Jean-Paul Paddack- Network Initiatives Support
Mr Jamie Pittock (until 30.06.07)
Mr Richard Holland (acting from 1.11.07)- Freshwater

Mr Chiew Chong- Finance & Administration
Mr Chris Hutton- People & Organization Development
Ms Lynda Mansson- Network Performance Management
Mr Jon Marshall (until 31.10.07)- Field Operations UnitLEGAL ADVISER
Mr Michael Rogers OBE

WWF network
Australia
Austria
Belgium
BhutanBolivia
BrazilCanadaCaucasus (Georgia)
Central Africa (Cameroon)
Central America (Costa Rica)
China
Colombia
Danube/Carpathian (Austria)
Denmark
Eastern Africa (Kenya)
FinlandFranceGermany
Greater Mekong (Vietnam)
GreeceGuianas (Suriname)Hong Kong
Hungary
India
Indonesia
Italy
Japan
Madagascar
Malaysia
Mediterranean (Italy)
MexicoMongolia
Nepal

Netherlands
New Zealand
NorwayPakistan
Peru
Philippines
PolandRussiaSingapore
South Africa
Southern Africa (Zimbabwe)
South Pacific (Fiji)
Spain
SwedenSwitzerland
Tanzania
TurkeyUnited Kingdom
United States
Western Africa (Ghana,
Senegal)European Policy (Belgium)
Macroeconomics for
Sustainable Development (US)WWF Associates
Fundación Vida Silvestre(Argentina)
Fundación Natura (Ecuador)
Pasaules Dabas Fonds (Latvia)
Nigerian Conservation
Foundation (Nigeria)
Fudena (Venezuela)

For contact details
and further information,please visit ourinternational website:

Written by Andrew White Creative Communications, Switzerland
Designed by Watershed Design, London
Project management by MCG Productions, Switzerland
Printed by Imprimerie Cavin, Switzerland.

Published in April 2008 by WWF–World Wide Fund For Nature (Formerly
World Wildlife Fund), Gland, Switzerland. Any reproduction in full or in part
must mention the title and credit the above-mentioned publisher as the
copyright owner. © text 2008 WWF. All rights reserved.
ISBN: 978-2-88085-285-6

WWF’s mission is to stop the degradation of the planet’s natural environment
and to build a future in which humans live in harmony with nature, by:• conserving the world’s biological diversity• ensuring that the use of renewable natural resources is sustainable• promoting the reduction of pollution and wasteful consumption.

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