News Release
D.A.Consortium Inc.

DAC introduces WISE Hub, which analyzes users and ad
effect using data clean rooms～enables highly flexible ad planning while protecting privacy～※The following is an English translation of a news release issued by DAC on May 27, 2022. The service
described in this release is available in Japan only.

Tokyo, May 27, 2022 --- D.A.Consortium Inc. (DAC) is pleased to announce theintroduction of WISE Hub, a data analysis system that utilizes data clean rooms (DCR) *provided by platformers. WISE Hub enables flexible ad planning that takes user privacy
into consideration in a post-cookie era.

In recent years, companies are being tasked to develop and utilize new technologies
that will replace cookies for their data marketing initiatives and demand for DCR data
analytical environments that take user privacy into consideration has grown.
DAC’s newly introduced WISE Hub displays DCR-aggregated data on a dashboard toprovide highly versatile services that improve data-driven ad campaigns and customer
analyses. In a cookie-less and privacy-protected environment, WISE Hub featuresin-depth individual user and ad effect analyses on the ad management screen, which
until now was difficult to do. This facilitates highly flexible, user-privacy-protected adplanning, thereby resolving many of the marketing issues client companies face.
WISE Hub is compatible with the following platforms:- WISE Hub for Google: Analytical services using Google (including YouTube) ad delivery data
- WISE Hub for LINE: Analytical services using LINE Ads and LINE Official Account deliverydata- WISE Hub for EC: Analytical services using a leading global EC platform data

■Service features
1. In-depth ad effect analyses
Based on analyses of ad delivery log data, companies can obtain ad effect readings that are
more in-depth than conventional ad management screens. In addition, with detailed andunique parameters, companies can get a clearer picture of sei-katsu-sha** needs that canbe utilized for future ad deliveries (PDCA). This grasp of sei-katsu-sha needs is helpful not
only for ad initiatives, but also as tips for overall business operations.
**:Sei-katsu-sha: a term Hakuhodo uses to denote people with lives, aspirations and dreams, not simply“consumers”

2.Easy-to-understand dashboard
With an emphasis on viewability, the dashboard was designed to intuitively convey
numerical ad effect results.
（Example）WISE Hub for Google dashboard”Affinity & in-market,” which analyzes delivery results per Google Affinity audience

3. Planning utilization
Numerical data displayed on the dashboard correlates and is analyzed in line with eachplatform’s indices and variables to make it easier to utilize for future planning and execution.

DAC will continue to develop and provide its WISE series of post-cookie solutions to supportour client companies’ digital transformation, both in terms of media DX and marketing DX.
（*）An environment for data sharing and analysis with companies under the strict supervision of platform
companies. Platformers share aggregated data compiled from raw delivery data with advertisers in a safe
space. Because platformers do not provide personal data to outside parties, the system enables legallycompliant, safe and advanced analyses.

#####

＜Corporate Information＞■ D.A.Consortium Inc.
https://www.dac.co.jp/english/
Since its establishment in 1996 during the early days of online advertising, DAC is leading the industry
in market formation and growth as it steadily expands its operations with the digital transformation ofinformation and lifestyles.
Currently, DAC operates advertising and marketing businesses centered on digital technology both inJapan and overseas. The company provides comprehensive support, from consulting and planning toad space purchasing, selling, management and results analysis. With a firm understanding of thecharacteristics of different media, DAC also produces creative, develops and provides solutions thatbridge its wealth of data with advanced technologies, and supports global promotional initiatives.
With the mission, “Empowering the digital future,” DAC will continue to be at the forefront increating new forms of advertising and marketing and providing new value to society.
Representative ： Yuzo Tanaka,
President, Executive Officer, CEO & CCO（Chief Compliance Officer）
Head Office： Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： December 1996
Business： Online media transaction related business, Solution business,
Ad Operations Business

For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail：ir_inf@dac.co.jp