Over 320,000
VISITOR FIGURES

Greetings
Thank you for your interest in and patronage towards TOKYO AUTO SALON.
We are delighted to announce that the 34th TOKYO AUTO SALON closed its
three-day run with the biggest-ever success. The 2016 show took place in the entire
Convention Complex of MAKUHARI MESSE occupying International Exhibition Halls 1 11, Event Hall, International Conference Hall and Outdoor Arena. We had 325,501
visitors overall which was the record-high attendance. TOKYO AUTO SALON 2016
owes this huge success to all of you concerned.
The ﬁrst day of the show, Friday January 15, is the Trade and Media Day of which
the ﬁrst six hours are reserved as “Silent Time” for professional visitors to do their job
smoothly in virtually a noiseless environment. This will enable us to offer more business
opportunities as well as get more media coverage. Silent Time is also where most of
the exhibitors have a press conference.
We hereby provide a report on the 2016 show along with the results of visitor survey
questionnaire conducted onsite/online during the course of the show. We would be happy
if it could be served as a useful purpose to your future participation opportunity.
TOKYO AUTO SALON, as the spearhead in the Japanese custom car culture, works
tirelessly to be the best auto show in the world. We are always striving to improve theshow to cater for exhibitors and visitors alike. Thank you in advance for your supportand encouragement to ensure the continued success of TOKYO AUTO SALON.
We would love to see you at TOKYO AUTO SALON 2017 scheduled between
January 13 and 15, 2017.
TOKYO AUTO SALON ASSOCIATION

About the Show■Oﬃcial Name : TOKYO AUTO SALON 2016
■Dates : Friday 15th, Saturday 16th and Sunday 17th January, 2016
■Venue : MAKUHARI MESSE International Convention Complex(Halls 1-11, International Conference Hall, Event Hall and Outdoor Arena)
2-1 Nakase, Mihama-ku, Chiba-city, Chiba■Show Hours :● Fri, 15 Jan

9:00am ‒ 8:00pm (Trade, media and invitee only)
9:00am ‒ 3:00pm (Silent time)
3:00pm ‒ 8:00pm (Premium ticket holders only)● Sat, 16 Jan 9:00am ‒ 8:00pm (Open to public)● Sun, 17 Jan 9:00am ‒ 5:00pm (Open to public)■Admission :● Premium ticket (privilege to enter Friday between 3:00pm and 8:00pm) * Flat fee for all ages
Advance purchase: 2,600 yen / At the door: 3,200 yen● General (good for one day either Saturday or Sunday)

Record-breaking attendance has made TAS’s presence
ever more vital to the future of the custom car culture.
Having grown steadily to the worldʼslargest custom car extravaganza, TOKYO
AUTO SALON in its 2016 show set anattendance record of 325,501, breaking the2015 mark. A major factor in achieving
105.1% year-on-year increase is that theshow extended its opening hours until 8pm
on Friday and Saturday.
This two-hour extention was our fresh
attempt to focus on a boost in visitors
intended primarily for those wishing tocome to the show after work and/or on
relaxing Saturday evening. On top of this,we extended Friday “Silent Time” by twohours as well to provide better serve
attendees for business purposes. Silent
look to meet exhibitors and for media toSun, Jan 17

cover the show in a more comfortable

125,458

visitor segments such as families andwomen who are assumed to have little
had a PR event at the neighbouring mega

Year-on-year rate

TOKYO AUTO SALON, in an era of29

alike while retaining a commitment to theJapan Automobile Manufactures Association, Inc. (JAMA) and Japan Automobile Federation (JAF)■Special Thanks : MAKUHARI MESSE and San-ei Shobo Publishing Co., Ltd.
■In Cooperation with : ASEA Division, JAWA Division and JASMA

3130

continuing high growth, keeps offering

custom car cultureʼs sustainable prosperity.

Per day32

cars on display and live stage performances.

* Children 12 and under are free (must be accompanied by an adult).

■Supporting Organizations : GRAN TURISMO, avex Group, Tomy Company, Ltd., PUMA Japan K.K. and CASIO EDIFICE

Trend in attendance over the past three years

Totalvarious fun programmes including custom

Sat, Jan 16

121,176

connection to the custom car culture, wemall ‒ Aeon Mall. The event embraced

78,867

9:00am ‒ 8:00pm

attendance was publicity. To target at newgreat value to both exhibitors and visitors■Co-Promoters : Chiba Prefecture, Chiba City, Nippon Auto Parts Aftermarket Committee (NAPAC),

325,501

9:00am ‒ 5:00pm

Another new effort made in driving up

Advance purchase: 1,800 yen (ﬂat fee for all ages) / At the door: 2,200 yen (adult), 1,700 yen (junior 13 to 18)■Promoters : Tokyo Auto Salon Association (TASA) and Tokyo Auto Salon Committee

3:00pm ‒ 8:00pm

Total attendanceover the three days

Time is dedicated hours for trade visitors toenvironment.

Fri, Jan 15

The number of visitors

296,71426

104.4％

Sun
128,943

129,07211105.0％8110,160
104,616

778,867

6
523

422

2014

2015

125,458

121,176109240Sat

1225（10,000people）

Fri
13

309,649
105.1％

28
27

325,5012016

0（10,000people）

70,417
63,155

2014

2015

2016

EXHIBITOR FIGURESEVENTS

Automakers, custom brands, after-market parts manufacturers...
Everything about custom car is here.

Live Performances

Outdoor Arena

More Fun Events

sqm arena with 4,860 seats, TOKYO-built racing track to give theEvent Stage such as GRAN TURISMO

AUTO SALON offered powerful live

adrenaline pumping demonstration run

competition and a variety of awards

performances played by a brilliant

sessions performed by D1GP cars andc e r e m o n i e s i n c l u d i n g To k y olineup of 19 artists.

rally car, and test-drive-and-review ofInternational Custom Car Contest.

447 Exhibitors and880 Vehicles
TOKYO AUTO SALON 2016 took place on agigantic space covering the entire Convention
Complex of MAKUHARI MESSE with 447 exhibitors

Based in the Event Hall having 3,098

turned out to be obviously the largest ever held.

VISITOR PROFILE

Featuring every level of automobile industry,including nine domestic leading automakers, six

Age Group

foreign car importers, aftermarket parts
manufacturers, custom car shops and car-related

Number of exhibitors

the previous year. The upward trend shows thatevent worth participating in.

447

11.4%

12.3

Number of booths

whom are from neighbouring Asian countries. Ithelps you to be more aware that the Japanese
a positive impact on the Asian region.

Q

4,265

900

840879Number of booths

880

4,000

3,880

4,163

4,265

070
60

3,000

600

2,500

500

2,000902016

0（Cars）

2014

2015

2016

0（Booths）

24.5

29.4 28.7

4030202014

2015

2016

25ー30

Under 240（％）

37.1
48.8

22.9
23.2

5010

2015

37 or more
31ー36

100
80

3,500700（Companies） 2014

25.5%

Trend in Age Group

400

300

30ʼs

33.1%

Trend in the number of exhibitors over tha past three years
Number of cars exhibited

The car is absolutely
essential to achieve
my own desired lifestyle.

No
55.3%

30.7%

What customization have you made to your car?
When did you make it?

Suspension

40ʼs

3,588
206

Vehicle display booths

The car is moreof a hobby which
is one of many
enjoyments ofmine.
39.5%

24.0

Year-on-year rate：102.4％

General booths

custom car market now has global signiﬁcance and

24.7%

34.3

Year-on-year rate：100.1％

swells the ranks of overseas exhibitors, many of

20ʼs

0.1
2.8 5.4
21.1

880

Number of vehicles exhibited

Another positive aspect is that each year350

6.9%

10ʼs

50ʼs

Year-on-year rate：107.9％

TOKYO AUTO SALON sure is a highly successful

800Yes44.7%

4.1%

increase of 33 exhibitors and 102 booth units over

414

0.1%

60 or more
1.1%

Figures on exhibitors

Have you had yourcar customized?

QAs the car is nothing
more than a transportd e v i c e, p ra c t i c a l i t yand cost are above
everything else.

I am a car enthusiast,
thus the car is what I
live for.
22.3%

Under 10In the 2016 show, we enjoyed a healthy

428

Which is most similar to your attitude
about car?
Other 0.6%

2015

together the world of custom car in one place.

450Q

2016

accessory shops, TOKYO AUTO SALON truly brings

447

TAS 2016 had more fun events onthe worldʼs great cars.

and 880 vehicles on display. The 2016 show

Number of exhibitors

Outdoor Arena featured a purpose

20.7

24.3

24.1 19.7

18.0

16.7
28.4 23.1 26.5 25.7

18.7

16.5

14.5

13.8

16.5 14.4

15.1

24.6

WheelEngine

6.6

Brake

10.0

Silencer / exhaust

12.8

Navigation system

10.6

15.3

Audio / video

8.9

14.9

Light / illumination11.9Interior

8.6'08 '09 '10 '11 '12 '13 '14 '15 '16

31.1

20.3

10.7

17.7 16.1

48.6

31.7

Body kit

14.6
24.2

Tyre

6.9

17.5

34.2

14.4

Car seat53.1 44.3 52.7 53.7

multiple answers

（％） 0

38.5

11.7

58.8

18.3
14.2

24.2
30.5

15.3

43.3

22.2
21.3

32.0
30.5

16.6

11.6

41.1

25.5

15.8

1062.8

27.7
Last year

20.2

2030

4050

2014 or earlier

6070

TOKYO INTERNATIONAL CUSTOM CAR CONTEST 2016

Media Attendance

Three winners each are voted in eight categories, of which the top winner will be chosen
as the category’s best. TAS then engages fans in the post-show online vote, and the top
vote-getter will win the Grand Prix.

TOKYO AUTO SALON 2016 had a cumulative total of 1,749 membersof the media from 966 titles, and consequently got a lot of media
exposure on TV, newspapers, magazines, websites and suchlike.
DateCategory

Eligibility for Participation

How the Winners Get Chosen

Television

Any vehicle exhibited on TAS 2016
except purpose-built racing cars/pastcontest entrants is eligible for an entry
into the contest to compete on
excellence in car-tuning achievementsthat satisﬁes requirements of therespective categories.

Winners in each category aredetermined by the visitor vote (aspart of the questionnaire survey
conducted during the show on
Friday and Saturday).

Radio

How the Custom Car Grand Prix
Get Chosen

MagazineContest Categories
The contest has eight awards
categorized according to how the car
has been tuned/customized to the task
it was intended to perform rather than
the type of base vehicle.

NewspaperNews Agency

Automobile-relatedPublication

TA S m a k e s t h e e i g h t t o p w i n n e r s ʼphotos accessible on our oﬃcial
website, and calls for online fan voting
to choose one for the best - Custom
Car Grand Prix of the year.

WEBIndustry-speciﬁcPublication
Overseas MediaAward Winners in Each Category
BestConcept CarAward
Best Concept Car Award recognizes themost outstanding concept car of the year
based on one of the following criteria: 1) a
totally original vehicle that has been
manufactured in an inventive approach or; 2)
a production car-based vehicle that has
been signiﬁcantly modiﬁed to achieve
performance improvements as well as
distinctive interior/exterior appearances. In
either case, the winner must be a potentiallyadvocator of an entirely new concept which
is not seen in any conventional categories.

BestSedanAward

OtherAward
WinnerBest
Tuned CarAward

Mazda RX-VISION

entered by
Mazda Motor Corporation

Award
Winner

HYPER CROWN CROSS BONE

Best
Imported Car
Award

Award
WinnerBest
K-car/Compact Car
Award

FLEX CUSTOM L/C PRADO AMERICAN CLASSIC

entered by
FLEX

Award
Winner

BMW i8

Best K-car/Compact Car Award
recognizes the most outstanding
K-car/compact car (light motorvehicle) of the year that has been
manufactured to achieve performance improvements as adesirable k-car/compact car. The
key criteria for consideration areenhancement in the ﬂexibility andusability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

BestECO CarAward

entered by
BBS Japan Co., Ltd.

Best ECO Car Award recognizes themost outstanding ECO car of theyear that has been manufactured
to achieve performance improvements as a desirable ECO car. The
key criteria for consideration aretuning excellence to reconcile bothmore power and fuel eﬃciency,
enhancement in the ﬂexibility andusability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

*All exhibitors and vehicles on display at TAS 2016 are available on our official website. * in Japanese only

36

2211No. of visitors

165

28

18

No. of titles851

No. of visitors

1672

No. of titles

1910

No. of visitors

3410

No. of titles

500

No. of visitors

1500

No. of titles

42197No. of visitors

62259No. of titles

117

60

25

No. of visitors

340

74

29

No. of titles1629942

No. of visitors

337

103

46

No. of titles

45126

No. of visitors

74187

No. of titles

8470

35

No. of visitors

167

75

36

No. of titles

17115

No. of visitors

40

165

No. of titles

535

299

132

No. of visitors

1,250

347

152y/y

69
211
14
25
20
35
5
15
68
96
202
443
303
486
6399
189
278
3361
966
1,749

141%

Hall 7・8

entered by
RE AMEMIYA

129%
117%
132%
83%
81%
100%
300%
101%
117%
112%
97%
119%
110%
111%
98%
113%
97%
66%
77%
111%
104%

Country/Region

Company

Type of business

U.S.A.
U.S.A.
U.S.A.
U.S.A.
U.S.A.
U.K.
CanadaCanadaSouth Korea
Singapore
Singapore
ThailandTaiwanTaiwanTaiwanTaiwanTaiwanChina
FinlandFinlandHong Kong
Hong Kong
Hong Kong
Hong Kong
Hong Kong
Malaysia
MyanmarEmotion International, Inc.
Fizz Autosports
Fizz Autosports Chicago
Star Automation Inc.
Static Performance
Kahn Design
Data Worth Development Limited
Special Interest Appraisal
Nine Bridge, Inc.
Autotrac Services Pte Ltd.
Project̲S Pte Ltd.
AutotopAsia Co., Ltd.
Car Care Technology Co., Ltd.
Carrays Co., Ltd.
DM Motor Sports
Kema Enterprise Co., Ltd.
Yar Jang Industrial Co., Ltd.
DataWorth Development Limited
Autokeskus Oy Konala / Nissan
The-Enterprise Oy / Mamasan
Data Worth Development LimitedHigh Gain Industrial Ltd.
Kawada Holdings Co., Ltd.
Ming Him Trading Co., Ltd.
Tuning Art Co., Ltd.
Automotive Synergy Incorporated Sdn Bhd
A-Unit Trading Co., Ltd.

Auto parts distributor
Other
Auto parts shop/service provider
Electric parts manufacturer
Auto parts shop/service provider
Auto parts manufacturer
Auto parts distributor
Car appraisal services
Car accessories/equipment manufacturer
Tyre shop/service provider
Auto parts shop/car tuner
Auto parts shop
Car care goods distributor
Exterior/aero parts manufacturer
Auto parts shop
Brake parts manufacturer
Brake parts manufacturer
Auto parts shop
Car dealer
Auto parts shop
Auto parts shop
Auto parts distributor
Engine Lubricant distributor
Auto parts shop
Auto parts shop
Car accessories/equipment manufacturer
Exterior/aero parts manufacturer

Hall 4・5・6

13,500㎡

Award
Winner

1F

East
Gate

Hall 1・2・3

20,250㎡

1F

1F

2F

2F

20,250㎡

1F

1F

1F

1F

1F

West
Gate

2F

2F

連絡口

CentralGate

2F
entered by
AFFECTION

Ultimate Kaiser VellfireAward
Winner2F

1F

International
Conference Hall

1F

1,390㎡(Convention Hall)

1F

2016

GRAND PRIXHall

7・8AwardWinnerHall

4・5・6InternationalConferenceHallHall

1・2・3

1F

EventHall

HallOutdoor
Arena

9・10・11DENDO MUSHI Z

entered by
Saitama Institute of Automotive Technology

Purpose-built Racing Track

1F2FTOKYOInternational

entered byN lab.

Outdoor
Arena

2F

Custom Car
ContestS660 NEO CLASSIC

Event Hall

2F

2F

Hall 9・10・11

Kaihin Makuhari Station

18,000㎡

Main Gate
Kaihin Makuhari Station

Best Imported Car Award
recognizes the most outstanding
imported car of the year that has
been manufactured to achieve
performance improvements as adesirable imported car. The key
criteria for consideration are tuning
excellence in engine and suspension, enhancement in the ﬂexibility
and usability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

entered by
BLACK-PEARL〜Complete〜

Best Minivan/Wagon Award
recognizes the most outstanding
minivan/wagon of the year thathas been manufactured to achieve
performance improvements as adesirable minivan/wagon. The key
criteria for consideration areenhancement in the ﬂexibility andusability of the utility space,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

No. of titlesTotal

MESSE Mall

Best SUV Award recognizes themost outstanding SUV of the yearthat has been manufactured toachieve performance improvements as a desirable SUV. The key
criteria for consideration areenhancement in the ﬂexibility andusability of the utility space,ingenious ideas for interior/exterior
appearances and as to how
well-ﬁnished overall.

RE AMEMIYA SUPER Chantez 13B NABest
Minivan/Wagon
AwardFri, Jan 15 Sat, Jan 16 Sun, Jan 17

TOKYO AUTO SALON now offers a B to B environment and works positively to enticemore overseas trade buyers into the show. TAS Trade Visitor Credentials encourage
more trade buyer attendance who wish to reinforce their business relasionship withexhibitors as well as those looking to meet exhibitors for new business opportunities.

Floor Plan (the size of the venue)

Best Tuned Car Award recognizes
the most outstanding tuned car of
the year that has been manufactured to improve engine performance for even more power. The
key criteria for consideration aretuning excellence in engine, bodyand drivetrain, ingenious ideas for
dress-up and as to how
well-ﬁnished overall.

Best Sedan Award recognizes themost outstanding sedan (saloon) of
the year that has been manufactured to achieve performance
improvements as a desirable
sedan. The key criteria for consideration are enhancement in theoccupant comfort of the cabin,ingenious ideas for dress-up and as
to how well-ﬁnished overall.

BestSUVAward

Cumulative Total

Award
WinnerTrade Visitor

1F

2F
1F