ANNUAL
REVIEW
INT

2015

together possible

TMFront cover© NASAWWF is one of the world’s largest and most experienced
independent conservation organizations, with over
5 million supporters and a global network active inmore than 100 countries.
WWF’s mission is to stop the degradation of the planet’s
natural environment and to build a future in which people livein harmony with nature, by conserving the world’s biologicaldiversity, ensuring that the use of renewable natural resources
is sustainable, and promoting the reduction of pollution andwasteful consumption.

A WWF International production
Written and edited by Barney Jeffries, www.swim2birds.co.uk
Design: Stéfane Mauris, WWF International
Printed by NCP SA and Pressor SA, Switzerland

The designation of geographical entities in this report, and thepresentation of the material, do not imply the expression of any
opinion whatsoever on the part of WWF concerning the legal
status of any country, territory, or area, or of its authorities, orconcerning the delimitation of its frontiers or boundaries.
Published in April 2016 by WWF – World Wide Fund For Nature(Formerly World Wildlife Fund), Gland, Switzerland.
Any reproduction in full or in part must mention the title andcredit the above-mentioned publisher as the copyright owner.
© Text 2016 WWF
All rights reservedISBN 978-2-940529-26-1​

CONTENTS
Foreword6- together possible

6- Extraordinary times

7

The WWF Network

10

Our priorities

14- Climate and energy

16- Oceans

20- Wildlife

24- Forests

26- Water28- Food30Partnerships

32- Public sector partnerships

34- Together with business

36- Our donors

38- Together with people

42

Financials46
WWF International Board of Trustees50
WWF Network Executive Team andWWF International Senior Management Team

51

WWF-INT
AnnualReview2015 page 3
WWF-INT
AnnualReview2012 pageIn little more than a generation, Shenzhen has
grown from a market town of 30,000 people toa megacity with a population of more than 18
million. Across the water, Hong Kong is one of themost densely populated cities in the world, with 7.2
million inhabitants.
Yet in between, the marshes, mudflats andmangroves of the Mai Po Nature Reserve, managed
by WWF-Hong Kong, provide a haven for wildlife.
More than 90,000 migratory birds from around380 species pass through the reserve each year.
As the global human population continues togrow and becomes increasingly urban, it’s more
important than ever to find ways for people andnature to thrive side by side. That, in a nutshell, is
what WWF is here for.

© Martin Harvey / WWF

THE CHALLENGE OF
LIVING IN HARMONY
WITH NATURE

FOR A FUTURE IN
together possible PARTNERINGHARMONY WITH NATURE© WWF / Richard Stonehouse

Humanity’s relationship with the planet ischanging profoundly. We have entered the“anthropocene” – an era of humans driving
planetary change. Last year was the hottest on
record, with 2016 expected to be hotter still andglobal temperatures already 1°C above preindustrial levels.

Yolanda Kakabadse
President
WWF International

To prevent catastrophic climate change, we must
transform our dirty fossil fuel economy to one
based on clean renewable energy. And this is but
one of the major challenges we face.
We must transform global food systems tosustainably and equitably feed a growing
population without further devastating ourenvironment. We must ensure access to sufficient
freshwater resources for people and nature, anissue identified by the World Economic Forum as
the biggest threat to the global economy for three
years running. In the face of unprecedented
pressure on natural systems, we need to refocus
and redouble our efforts to defend and enhancethe value of our oceans, forests and wildlife forthe future well-being of people.
Nature remains under huge pressure. But 2015
has provided hope as the entire world came
together around the Sustainable Development
Goals and forged an unprecedented agreement
on climate.

“Together with others,
we will change theunsustainable course
the world is on to build
a future in harmony
with nature.”
WWF-INT Annual Review 2015 page 6

WWF has played a key role in these and manyother successes. But we can do more. And we
will. We are undergoing a significant change,building on our unique strengths, to evolve WWF
to match our own ambitions. Together withothers, we will change the unsustainable course
the world is on to build a future in harmony withnature. Because we know that together…anythingis possible!

Foreword

EXTRAORDINARY
TIMES

We are living in extraordinary times. Timesof unprecedented risk but also unparalleledopportunity for the future of our planet andour society.

© WWF

A time when the world’s wildlife has been
halved in less than a generation; oceans,rivers and forests are struggling to cope with
our growing pressure upon them; and when weare still on a path toward catastrophic climatechange impacts.
But this is also a time when the science is clearer
than ever before. Awareness is at an all-time
high, commitments are more ambitious.

Marco Lambertini
Director General
WWF International“There has neverbeen a more exciting
or challenging
time for WWF, orindeed for the entire
environmental
movement.”

2015 was a record year for investment inrenewables and divestment from fossil fuels; aterrible year for the number of elephants andrhinos killed in Africa by poachers, but also ayear when a historic UN resolution recognizedwildlife crime and its impact on governance,
security and sustainable development. And while
the percentage of the ocean that is protected
remains shamefully low, governments
announced new marine protected areas
covering millions of hectares.
And then we have the Sustainable Development
Goals (SDGs) that bring together the economic,
social and environmental agendas like neverbefore; the landmark Paris Agreement on climate
where almost 200 governments, including all major
emitters, committed to contain global warming;and a growing number of corporations committing
to address climate change, assuming responsibility
for using natural resources sustainably andgreening their supply chains.
Hundreds of millions of people are using social
media and are taking to the streets, making
their voices heard about the future they want.
The world has never been more conscious of the
problems and solutions, or more committed toaddressing them.
We have already entered a great transition
toward an ecologically sustainable and more
equitable future for all. The scale and pace of
this transition will define success or failure.
WWF can’t miss this opportunity to capitalizeon the momentum. WWF-INT Annual Review 2015 page 7

This is why we are transforming the way wework. We need a 21st century WWF that morethan ever is focused and obsessed with results,
embraces innovation, engages in powerful andinfluential partnerships, and drives large-scale
mobilization of people.
We will put our efforts behind ambitious
goals that will make a difference on a global
scale, building on our solid foundation ofconservation successes achieved over morethan half a century, while leveraging our uniqueworldwide Network of locally rooted nationalorganizations, our successful partnerships
and collaborative projects, and the values andpassion of our people.
There has never been a more exciting or
challenging time for WWF or indeed for theentire environmental movement. This is a unique
opportunity to rebalance our relationship withthe planet. It’s an opportunity we have to take.

WWF: TAKING BOLD
COLLECTIVE ACTION
WWF has embarked on a journey of deep
internal transformation that will make us
stronger and more effective as we tackle thechallenges and capitalize on the opportunities
that lie ahead.
The time to act is now. We are putting in placea global conservation strategy that reflects
the way the world is changing, meets the big
environmental challenges of the age and helps
us simplify, unite and focus our efforts for
greater impact.
We will continue to deliver locally in crucial
ecoregions around the world, but sharpen
our focus on six global goals – on wildlife,
forests, oceans, water, climate and energy, andfood – and three key drivers of environmental
degradation – markets, finance and governance.
We are creating global communities of practicefor each of the goals and drivers composedof specialists from WWF and key external
partners. This will foster greater collaborationand innovation, incubating new ideas and taking
promising ones to scale, as we unite our efforts
toward making ambitious targets a reality.
While continuing to focus on action and impact
on the ground, we must think at the level ofsystems and devote our efforts to working withand influencing the institutions and corporations
that matter in moving policy and practice towardsustainability. This will demand impact on thedrivers of change at a scale that is beyond ourcurrent best efforts.
We know that one organization alone can’t effectthe change needed. That’s why the Practices
are strongly inclusive of our partnerships withlocal and global institutions and corporations.
The changes we want to see in the world can
only come about through the efforts of many
actors: local communities and multinational
corporations, governments and NGOs, financeinstitutions and development agencies,
consumers and researchers. Through powerful

WWF-INT Annual Review 2015 page 8

coalitions we will strive to accelerate the change
we need to build a sustainable future. Thatmeans strongly embracing and investing in
our and others’ most effective solutions to the
crucial challenges facing the planet. And we must
mobilize hundreds of millions from all cornersof the world, to join forces and make their voices
heard for a better future.
We have reached a fork in the road. This
generation has a huge opportunity to build asustainable future for all, and momentum is
on our side. But the situation could still goeither way.
There has never been a stronger sense of urgency
for action. In WWF we are defining new ways
of working to make a difference at a scale thatmatters. We know we must redefine humanity’s
relationship with the planet. We passionately
believe we can. And we will.

OUR THEORY OF CHANGE

HOW WE MAKE IT HAPPEN
6 global goals, 3 cross-cutting drivers,delivered by powerful communities ofpractice and partners

CONSUME
MORE WISELYECOSYSTEMINTEGRITY

BIODIVERSITYCONSERVATION

FOOD, WATER AND
ENERGY SECURITYWATER

EQUITABLERESOURCE
GOVERNANCE

FOOD

PRODUCE BETTEROCEANSREDIRECTFINANCIALFLOWSFORESTSPRESERVE
NATURAL CAPITALWILDLIFE

FROM A ONE PLANETPERSPECTIVE

CLIIMATE AND ENERGYBETTER CHOICESMARKETSFINANCE
GOVERNANCE

WWF-INT Annual Review 2015 page 9

OUR UNIQUE NETWORK*AND AMBITIONS“I want to see the
WWF Network
coming together
more closely thanever, acting locally todeliver global goals.”
Marco Lambertini
Director General
WWF International

MARKETS“2015 was a watershed year,
and the private sector plays apivotal role in mobilizing thedecisions, the resources and thefinance to drive change.”
Carter Roberts
President and CEO
WWF-US

GOVERNANCE“We need better governanceof the world’s biodiversity
and natural resources that
ensures they are managed
sustainably and equitably.”
Andreas Lehnhoff
Director
WWF-Central Ameria

FOOD“We must tackle foodfrom a whole systems
approach from foodproduction and its
impacts on ecosystems
and biodiversity,
consumption patterns
and unnecessary
food waste.”
Mary Lou Higgins
Director
WWF-Colombia*80 WWF OFFICES, 100 COUNTRIES, ONE PANDA

Armenia – Australia – Austria – Azerbaijan – Belgium – Belize – Bhutan – Bolivia – Brazil – Bulgaria –Cambodia – Cameroon – Canada – Central African Republic – Chile – China – Colombia – Croatia –D.R. of Congo – Denmark – Ecuador – Finland – Fiji – France – French Guyana – Gabon – Georgia –Germany – Greece – Guatemala – Guyana – Honduras – Hong Kong – Hungary – India – Indonesia –Italy – Japan – Kenya – Korea – Laos – Madagascar – Malaysia – Mexico – Mongolia – Mozambique –Myanmar – Namibia – Nepal – Netherlands – New Zealand – Norway – Pakistan – Panama – Papua New
Guinea – Paraguay – Peru – Philippines – Poland – Romania – Russia – Singapore – Solomon Islands –South Africa – Spain – Suriname – Sweden – Switzerland – Tanzania – Thailand – Tunisia – Turkey –Uganda – United Arab Emirates – United Kingdom – United States of America – Vietnam – Zambia – Zimbabwe  

WWF-INT Annual Review 2015 page 10

FINANCE“We must push forinvestments in asustainable future
while deterring thosecontributing to destructive
activities and actions.”
David Nussbaum
CEO
WWF-UKWWF Offices

WILDLIFE“Biodiversity is the foundation of ecosystems.
We must work both on the ground and on the
global factors to arrest its sharp decline.”
Eberhard BrandesCEO
WWF-Germany

Johan van de Gronden
Director General
WWF-Netherlands

FORESTS

CLIMATE AND ENERGY“The Paris climateagreement is just the
beginning of a roadmap to
end the fossil fuel era.”

OCEANS“We are determined
to bring the expertiseof our ocean andfishery specialists toturn the tide on thecrisis of the world’s
oceans.”WWF Associates

Sze Ping Lo
CEO
WWF-China

WATER“We need to movebeyond simply adopting
better water efficiency
practices and becometrue water stewards.”
Hammad Naqi Khan
Director General
WWF-Pakistan“We must maintain andenhance the integrity of
the world’s key forests, forbiodiversity and the benefits
that they bring to people.”
Nanie Ratsifandrihamanana
Director
WWF-Madagascar

WWF ASSOCIATES

Fundación Vida Silvestre (Argentina) – Pasaules Dabas Fonds (Latvia) – Nigerian Conservation Foundation(Nigeria)*As of March 2016

WWF-INT Annual Review 2015 page 11

work is closely aligned with global development
SHARED GLOBAL GOALS Ourpriorities. There are strong synergies between WWF’s
global goals and the Sustainable Development Goals: someof the most significant are shown below. Specific targets
under each goal reflect WWF priorities even more closely,
while our lobbying helped ensure the environment is a“green thread” running throughout.

WWF GLOBAL GOALSCLIMATE AND ENERGY

A low-carbon, climate-resilient future

OCEANS

Productive and resilient ocean
ecosystems improving livelihoods

WILDLIFE

Species secured and recovering in
the wild

FORESTS

Forests and their benefits to humanwell-being enhanced and maintained

WATER

Water for people and nature

FOOD

Sustainable food systems
DRIVERS

MARKETS

Shift to sustainable production
and consumption

FINANCE

Increase in public/private financing
for sustainable development

GOVERNANCE

Robust governance and policy insupport of priority objectives

WWF-INT Annual Review 2015 page 12

PRIORITY PLACESAs we pursue our global goals, we'll continue to focus our effortson the most important places for conservation. Our 35 priority
places are home to irreplaceable and threatened biodiversity andunique ecosystems.

1

African Rift Lakes Region

13

Coral Triangle

2

Altai-Sayan Montane Forests

14

Eastern Himalayas

3

Amazon and Guianas

15

Fynbos4

Amur-Heilong

16

Galapagos

5

Arctic Seas (plus boreal/tundra)

17

Greater Black Sea Basin

6

Atlantic Forests

18

Lake Baikal

7

Borneo19

Madagascar

Cerrado-Pantanal

20

9

Chihuahuan Deserts andFreshwater

21

Mekong Complex

22

Choco-Darien

Miombo Woodlands

10

23

11

Coastal East Africa

Namib-Karoo-Kaokoveld

24

12Congo Basin

New Guinea and Offshore Islands

25Northern Great Plains

8

Mediterranean

526Orinoco River and Flooded
forests

27

Southeastern Rivers and Streams

28

Southern Chile

29

Southern Ocean

30

Southwest Australia

31

Southwest Pacific32

Sumatra33

West Africa Marine

34

Western Ghats

35

Yangtze Basin

5

5

18

2

25

27

9

17

20

14

35

21

33
16

4

34

10

26

12

3
6
8
28

1
22

32

7

13

24

11
19

23
15

31
30
29
29

29

29

WWF-INT Annual Review 2015 page 13

OUR PRIORITIESWWF-INT Annual Review 2015 page 14

From Armenia toZimbabwe, our staff
are coming together topursue global goals.
Across six continents,
six conservation priorities
unite us.

WWF-INT Annual Review 2015 page 15

CLIMATE AND ENERGYA GLOBAL SHIFT TOWARD A LOW-CARBON AND CLIMATE-RESILIENT
FUTURE IS ACHIEVED

Combating climate change requires a rapid shift
away from fossil fuels toward clean energy: arecord-breaking US$367 billion was invested inrenewable energy globally in 2015.

© Global Warming Images / WWF

195

In Paris in December, 195 countries signed up to an unprecedented global agreement tocombat climate change — the culmination of years of advocacy work by WWF and others
through the United Nations climate change process.

1.5°C

The Paris Agreement promises efforts to limit average global temperature increase to
1.5°C above pre-industrial levels. We were one of the first organizations to advocate thismore ambitious target and were delighted that it was included in the final agreement.

1,000

While current government pledges fall well short of what’s needed to stay below 1.5°C,
cities and businesses are beginning to pick up the slack. 1,000 cities committed to 100
per cent renewable energy and/or to 80 per cent greenhouse gas reductions by 2050,
while more than 100 major businesses promised emissions reductions in line with science,as part of the WWF-supported Science-Based Targets Initiative.

THEROAD
ROADTHROUGH
THROUGHPARIS
PARIS
THE
THEclimate
CLIMATEAGREEMENTThe
agreementreached in
REACHEDPARISmilestone.
WAS
Paris
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A CRITICALMILESTONE.
Despitedelaysand near dead-ends,
DESPITE
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DEAD-ENDS,
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BEGINSinto
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HARDEST
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turnedaction.
OF THE JOURNEY, AS WORDS
NEED TO BE TURNED INTO 2011
URGENT ACTION.
We play a critical rolein shaping the text of
the United Nations
Framework
Convention on Climate
Change and convincing
governments to
support it.

The Kyoto Protocol
comes into force – thefirst time that somecountries are committed
to greenhouse-gas
reduction targets.

A positive outcome in
Durban, as countries
set in motion theprocess for developingthe 2015 deal. We playa key role in ensuring
they discuss along-term vision as
well as urgent action.

1997

1992

2009
The Copenhagenconference ends indisappointment as
governments fail to reacha new climate deal.

Emissions need to peak by thisdate for a reasonable chance of
keeping below 1.5°C ofwarming. All countries must
submit long-term low-emission
development strategies andnew or updated climate changetargets for 2030.

Countries will comeback to the table toreview and update theircommitments in linewith the 1.5-2°C goal.

2018

2020

Current emissions
targets for 2030 are
35 per cent too high,so they urgently need
to be strengthened.

WWF and many others
are calling for 100 per
cent renewable energy
by 2050 with fossil fueluse completely phased
out in a just transition.

2050

2030

2015

All countries sign up to a global climate deal that aims to limit
temperature rise to well below 2°C, while pursuing efforts tokeep below 1.5°C; 186 countries submit voluntary climate
action plans to the UN.
The Paris Agreement incorporates several key WWF priorities:

EMISSIONS

Greenhouse-gas emissions should peak “as soon as
possible”. All countries are called upon to develop
long-term low-emission development plans and to
update their climate change efforts every five years inline with the latest science, while an action platform isestablished to bring forward urgent action.

FINANCEIn addition to rich government providing US$100
billion a year in climate finance by 2020, all have toensure systemic change by “shifting the trillions”;
they have to also finance the energy transition,
protect forests and other ecosystems, and support
the most vulnerable.

2013
At the climate talks
in Warsaw,
frustrated by the lackof progress and theinfluence of polluting
industries, WWF andother civil society
organizations walkout in protest.

CLIMATE CHANGE IMPACTS

A Global Goal on Adaptation seeks to strengthen
resilience and reduce vulnerability to climatechange, while a standalone article on Loss andDamage helps to safeguard vulnerable people andecosystems when adaptation is not possible.

ECOSYSTEMSThe text highlighted the importance of ecosystems,
including – for the first time – the ocean, in climate
mitigation and adaptation, and loss and damage
from the impacts of climate change.

OCEANS
THE WORLD’S MOST IMPORTANT FISHERIES AND OCEAN ECOSYSTEMSARE PRODUCTIVE AND RESILIENT, AND IMPROVE LIVELIHOODS AND
BIODIVERSITY

Belizean kids show off their grandfather's catch.
17,000 people working in the Belize fisheries
industry use the income to support their families.

© Antonio Busiello / WWF-US

US$2.5 TRILLION

Our report Reviving the Ocean Economy helped spur international commitments to protect
the ocean. The research showed that, if the ocean were a country, it would be the world’s
seventh largest economy, with a monetary value of at least US$2.5 trillion a year — but
this value will fall without strong action to stop the erosion of its underpinning assets.
Leaders and influencers used our analysis prominently during 2015.

-49%

This year’s special marine edition of the Living Planet Report highlighted the shocking
decline in marine species. Populations of marine vertebrates have fallen by almost
half since 1970, with some of the most important fish species for regional economies,
food and livelihoods declining even more. The report raised the profile of vital ocean
conservation issues.

GOAL 14

In September, all governments committed to “Conserve and sustainably use the oceans,sea and marine resources” as one of the 17 UN Sustainable Development Goals;
a historic outcome. The ocean also featured in the Paris climate agreement.

In 2015, ourglobal marine
campaign put
the future of
the ocean in the
spotlight. Aroundthe world, WWF
is helping to turnthe tide.
US$24 trillion*

10 MILLION A DAY
The ocean was a big story in 2015,
reaching up to 10 million people a day
during major launches: the reach on
Facebook was about 4.6 million andother social media channels also featured
strongly. Our reports received over
1,700 media hits across 76 countries in
32 languages in top outlets including Al
Jazeera, BBC, CNN, The Hindu, Xinhua,
Deutsche Welle, Reuters, The Bangkok
Post and many more. The potential
collective reach was over a billion people.
But it wasn’t just about the numbers; thecampaign messages were consistently
referenced by global opinion-shapers
like the World Economic Forum and
The Economist, by the leadership of theinfluential Small Island Developing States
bloc, and leaders from the US and the EU,among others.

10 GOVERNMENTS
After two years of hard work by WWF
and partners, the 10 parties to the Nairobi
Convention have agreed to develop a new
integrated management approach in the
Northern Mozambique Channel – a richmarine area that’s vital for the livelihoods
and food security of 10 million people, but
faces threats from oil and gas exploitation,unsustainable and illegal fishing, anddestructive development.

Download the report on

The yearly value of goods andservices that flow from coastaland oceanic environments:

US$2.5 trillion*The overall value of the ocean as an asset

WWF-INT Annual Review 2015 page 22

MARINE LIVING PLANET INDEX

1

INDEX VALUE (1970 =1)

49%
DECLINE

0
1970

1980

1990

2000

2012

YEAR

MARINEPOPULATIONSHAVE DECLINEDNEARLY 50%
SINCE 1970
Living Blue Planet Reportocean.panda.org/#report

US$490-920 BILLION
Protecting 30 per cent of marine andcoastal areas could generate US$490-920
billion and 150,000-180,000 full-timejobs between now and 2050, according toresearch we published last year. Globally,marine protected areas cover only about
4 per cent of the ocean, but this is growing:2015 brought significant advances, withcountries including Madagascar, Malaysia,
New Zealand, Chile, the United States
and the Pacific island nation of Kiribati
announcing major new protection forwaters under their jurisdiction. Our
campaign aimed to further boost thiscoverage by showing how investment inocean protection pays high dividends topeople, nature and economies.

543,723 PEOPLE
FOR THE REEF
Australia’s Great Barrier Reef has been spared from the threat of hugevolumes of dredge spoil being dumped within its waters. Australia
committed to introduce a permanent ban on dumping, following a global
WWF campaign including a petition which attracted 543,723 supporters.
The World Heritage Committee has put the Australian government on“probation” until the health of the reef improves, while a number ofbanks have backed out of financing new coal terminals near the reef.

WWF-INT Annual Review 2015 page 23

WILDLIFE
THE WORLD’S MOST ICONIC AND THREATENED SPECIESARE SECURED AND RECOVERING IN THE WILD

African elephant dust bathing in Amboseli
National Park, Kenya. The illegal ivory traderemains a major threat to Africa's elephants.

© Martin Harvey / WWF+17%

In February, the Chinese government announced a 17 per cent rise in the giant panda
population over the last decade. Meanwhile, wild tigers are on the rise for the first timein 100 years. The global total was revised up to 3,890 from as few as 3,200 in 2010 due
to improved monitoring and population increases in India, Russia, Nepal and Bhutan. Asia’s
greater one-horned rhino numbers also rose to more than 3,500.

FIRST

In July, all 193 member states adopted the first-ever UN General Assembly resolution
against wildlife crime. WWF played a key role, and the final text incorporated all our
major asks. Despite another terrible year for poaching of African elephants and rhinos,
there were signs of progress on the ground, with Nepal celebrating its third year since2011 of zero poaching of rhinos.

1.3 MILLION

Our campaign to reduce demand for ivory in Thailand garnered the support of 1.3 million
Thais and the backing of celebrities, artists and government officials. It coincided with thegovernment regulating the domestic ivory market for the first time. Meanwhile, the Chineseand US presidents announced plans to phase out their domestic ivory markets, as did thechief executive of Hong Kong following a WWF campaign backed by over 70,000 people.

FORESTSTHE INTEGRITY OF THE WORLD’S MOST IMPORTANT FORESTS, INCLUDING
THEIR BENEFITS TO HUMAN WELL-BEING, IS ENHANCED AND MAINTAINED

A misty morning in Kika, Cameroon. The Congo
Basin holds the second-largest rainforest in theworld, but millions of hectares will be destroyed
over the next 15 years without urgent action toprotect and manage forest landscapes sustainably.

© Brent Stirton / Getty Images / WWF-UK

11 DEFORESTATION FRONTS

Just 11 places account for more than 80 per cent of projected deforestation up to2030 – a total of more than 180 million hectares – according to research collected in
our Living Forests Report.

99%

The Amazon Region Protected Areas (ARPA) Programme, which aims to protect andsustainably manage 60 million hectares of the Brazilian Amazon, has reached almost 99
per cent of its target with the inclusion of six new protected areas. We worked withthe government of Brazil and other partners including the World Bank, GEF and German
Development Bank to launch ARPA in 2002.

FORESTS AND CLIMATEThe Paris climate agreement echoed WWF’s position by highlighting the importanceof ending deforestation, with tropical forest countries, donor countries, private sector
companies and civil society promising new efforts to conserve and restore forests andthe carbon they contain.

WATERFRESHWATER ECOSYSTEMS AND FLOW REGIMES IN KEY RIVER BASINSPROVIDE WATER FOR PEOPLE AND NATURE

A fisherman casts his net in the shallow lakes of
the Várzea, a seasonal floodplain forest in theBrazilian Amazon. Wetlands and freshwater
ecosystems provide food, clean water and othervital services that people and nature depend on.

© Edward Parker / WWF

20 MILLION HECTARESAt the Ramsar conference in June, the governments of Bolivia, Brazil and Paraguay madea joint commitment to conserve and sustainably manage the Pantanal, the world’s largest
wetland. The 20-million hectare ecosystem — almost the size of Great Britain – is a priority
for WWF.

120,000 +Companies and financial institutions have used our Water Risk Filter to assess more than
120,000 facilities in river basins all over the world. The tool, newly updated in 2015 tocover all industries and more than 120 commodities, enables users to easily understand their
specific water risks and take action to mitigate them (waterriskfilter.org).

10

The International Hydropower Association outlined 10 commitments to make theindustry more sustainable. This included calling on the industry to use the Hydropower
Sustainability Assessment Protocol, which WWF helped develop. Using the tool will
minimize the negative impacts of dams on communities and freshwater ecosystems.

FOOD
SUSTAINABLE FOOD SYSTEMS CONSERVE NATURE AND MAINTAIN
FOOD SECURITY

A field ready for planting sugarcane in
Queensland, Australia. WWF has been working
with cane farmers in the region to reduce therun-off of water and chemicals onto the Great
Barrier Reef.

© WWF / James Morgan

9 BILLION

By 2050, more than 9 billion people will share the planet, and the UN’s Food and Agriculture
Organization forecasts that demand for food could increase by up to 70 per cent.
The way we produce our food has a huge impact on the natural world, and is a leading driverof deforestation, water scarcity, climate change and biodiversity loss.

20%

A fifth of all palm oil is now certified to the standards of the Roundtable on Sustainable
Palm Oil (RSPO), meaning it doesn’t contribute to deforestation. The RSPO is oneof several certification schemes WWF has helped set up to promote sustainable
food commodities. Others include the Marine Stewardship Council, the Aquaculture
Stewardship Council, the Round Table on Sustainable Soy and Bonsucro for sugarcane.

30%

Livestock production has a huge impact on the planet, occupying around 30 per cent of allland and emitting 18 per cent of global greenhouse gases. We’re promoting responsible
production and changes in consumption of beef and dairy products. One recent success
was the approval of principles and criteria for the Global Roundtable on Sustainable Beef.

PARTNERSHIPS

WWF-INT Annual Review 2015 page 32

What we do is only
possible thanks to the
support of many partners
in the public sector,
private sector and civilsociety, including ourdonors and those who
campaign and act with us.
We’re grateful to all those
who have worked with us
over the past year.
WWF-INT Annual Review 2015 page 33

PUBLIC SECTOR PARTNERSHIPS
During 2015, all nations
on Earth committed
to a shared agenda forsustainable development
and action on climatechange. The commitment
and leadership of WWF’s
public sector partners havebeen crucial. Now the focus
is on bringing together
governments, development
partners, private sector
and civil society to build
partnerships, develop
solutions and turncommitments into reality.

“We will advance fully towards anequitable global economic system inwhich no country or person is left
behind, enabling decent work andproductive livelihoods for all, while
preserving the planet for our children
and future generations.”– From the Addis Ababa Action Agenda, adopted
by the world’s governments on 15 July 2015,
which will guide public finance, trade and private
investment toward sustainable development.
WWF was closely involved in the process, and wewere pleased to see our environmental priorities
figured highly.
“The Addis Ababa Action Agenda is a significant
achievement toward financing a sustainable
development agenda in a holistic manner,
one that recognizes the connection between
economic prosperity, social development andenvironmental protection,” said Céline Beaulieu,
WWF’s Head of Delegation at the conference.
“This is an important step forward in securing
the resources needed to eradicate poverty andhelp countries develop sustainably. Ultimately,
success will be determined by mobilization by all
toward action and implementation.”

Bilateral agencies
Australia – AusAID

Netherlands – DGIS

Austria – ADA

New Zealand – NZAid

Canada – CIDA

Norway – Norad

Denmark – Danida

Sweden – Sida

Finland – MoFA

Switzerland – SDC, SECO

France – AFD, FFEM

United Kingdom – DFID, Defra

Germany – BMZ, BMU, KfW, GIZ, DEG

United States of America – USAID, USDA, DOS,USFWS, NOAA

Japan – JICA

WWF-INT Annual Review 2015 page 34

Partnerships“Resilient economies can only
be created by supporting people
and ecosystems through a change
in mindset. New finance fordevelopment and climate must be
delivered transparently. Funding
mechanisms need to prioritize
low-carbon, climate-resilient andenvironmentally sound development
solutions that respect human rights.”

Following the Addis Ababa conference,
governments endorsed the Post-2015 Agenda andSustainable Development Goals in September,and reconvened to reach an accord on climatechange in Paris in December.
We’ll work with our public sector partners to
influence national plans and budgets toimplement these goals, and set clear andmeasurable targets that can mobilize thebillions required to leverage further trillionsof capital investment toward sustainable,
low-carbon and resilient development.

Tim Geer, Director, Public Sector Partnerships
WWF International

ACTORS

GOVERNMENTS

FINANCIAL FLOWSNATIONAL BUDGETS

GOALS AND USEDevelopment
finance Bilateral Multilateral

WWF GLOBAL GOALSPRIVATEINVESTORSClimate and Energy
OceansWildlife
Forests
Water
Food

LONG-TERM PRIVATE INVESTMENTS

Multilateral agencies
African Development Bank – AfDBUN Development Programme – UNDP

Asian Development Bank – ADB

UN Environment Programme – UNEP

European Investment Bank – EIB

The World Bank Group – IDA, IFC

European Bank for Reconstruction and Development –EBRD
European Commission – EuropeAid
Global Environment Facility – GEF
Inter-American Development Bank – IADB

WWF-INT Annual Review 2015 page 35

TOGETHER WITH BUSINESSBusiness has a huge impact
on the natural world –but also has the potential
to be a major part of thesolution. Only by engaging
with responsible business
we can tackle issues likeclimate change, water
scarcity, overfishing anddeforestation.

Key areas we work on:
Better production and responsible
sourcing of raw materials

Renewable energy

Water stewardship

Influencing public policy

Equitable sharing of
natural resources
Redirecting financial flows to
support conservation
Raising awareness of the need toconsume more wisely

Protecting special places

Transparency around who we work with isimportant to WWF. We publish an annual
Global Corporate Partnerships Report on
our largest international partnerships, andreport on an office basis on our local/national
partnerships. Jointly, these tell the story of
all our partnerships with companies,
large or small.
Please see wwf.panda.org/business

WWF-INT Annual Review 2015 page 36

Partnerships

CLIMATE CHANGE
Our corporate partners have already madesignificant cuts in their greenhouse-gas
emissions, and have made bold commitments toembrace renewable energy and cut emissions on
an unprecedented scale.
Business leaders were among the strongest
voices urging governments to agree an ambitious
climate deal. Among the many announcements
made by leading companies as part of WWFbacked initiatives during the Paris conference:

COMMODITIESUnsustainable production of commodities
like palm oil, paper, soy and seafood drives
deforestation, water scarcity, biodiversity
loss, climate change and other threats tothe natural world. But a relatively small
number of companies have it in theirpower to transform global markets andmake sustainable production the norm.
Of our “top 100” priority companies:

WATER STEWARDSHIP
Water stewardship is about committing tosustainable management of shared water
resources in the public interest. We support ourbusiness partners to progressively improve theirwater use, reduce their water-related impacts
and take collective action to secure freshwatersupplies for people and nature.

114
117
61
66
76
25
1
130
7

committed to reduce
emissions in line with thescientific advice.
agreed to report on theirclimate advocacy andinfluencing activities.
pledged to buy 100 per centrenewable energy.

have made credible, time-boundcommitments to source at least
one key certified sustainablecommodity.
are members of a multistakeholder roundtable, which
is a first step toward sustainablesourcing.
have strategic partnerships withWWF that aim to transform their
supply chain.

The World Economic Forumranks water crises as thenumber 1 risk to business for the
next 10 years.
WWF has 130 corporate
partners working on freshwater
issues – our fastest growing
conservation topic.
Last year we engaged with sevenglobal industry associations
and many other multilateralorganizations on water issues.
WWF-INT Annual Review 2015 page 37

OUR DONORS
US$100 million raised
thanks to the commitment
and generosity of our many
partners and donors.
We are delighted to announce that we havereached our fundraising target of US$100 million
for our Campaign for a Living Planet. Overthe past five years, this campaign has been ourworldwide call to action to protect the planet’s
most remarkable species and places and tackle
humanity’s footprint on Earth. We are grateful toall of our donors – from individuals to foundations
to corporate partners – who have supported thecampaign and are helping us build a future inwhich people live in harmony with nature.
As ever we are thankful for the inspiring
leadership and support of the chair of theCampaign for a Living Planet Steering
Committee, André Hoffmann, and to othercommittee members for their active involvement.
Together, our efforts have been rewarded withthis inspirational sum raised.
WWF International has four levels of partnershipand engagement: the Honorary Circle,
Conservation Leaders, Conservation Champions
and Conservation Partners. We would like tothank and recognize all of our donors who haveprovided leadership and generous funding
support for our conservation work.

Honorary Circle

We thank the Hoffmann family who, throughthe MAVA Foundation, have generously
supported many global programmes, such as ourmarine, climate, protected areas and freshwater
work, specifically in the Mediterranean,
Greater Mekong, China, Mongolia, Europe andWest Africa. MAVA has also supported thedevelopment of our core fundraising team andthe closing stages of our Campaign for a Living
Planet, and renewed their support for the Luc
Hoffmann Institute.
Miel de Botton provides ongoing support to ourCampaign for a Living Planet Leadership Fundas well as WWF’s marine work and our global
climate and policy work, with a particular focus
on China.
Nomis Stiftung has generously supported the
Luc Hoffmann Institute's LIVES project, whichis conducting basic research to develop riskanalysis metrics for complex systems involving
food, energy, water and the economy. A fullscale pilot project for this innovative approach iscurrently being tested in the Mekong river basinin Cambodia.
Kristian Parker and Oak Foundation is a
critical funder of our global campaign to securesome of the planet’s most treasured places by
eliminating or transforming threats to World
Heritage sites and the communities that dependon them. Oak Foundation also continues its longstanding commitment to our youth volunteer
programme Explore!
Through Fondation Segré, Dr Claudio
Segré has generously supported WWF and
TRAFFIC’s global action plan against poaching
and illegal wildlife trade to enhance protection
for threatened species, address demand reductionand elevate the profile of wildlife crime at thehighest levels. Fondation Segré is also supportingWWF to implement an ambitious model of

WWF-INT Annual Review 2015 page 38

Partnerships

marine protected area management in Indonesia
and the Philippines to address the loss of marine
biodiversity, enhance food security and reverse
the declining food sources and livelihoods in the
Coral Triangle.
Pierrette Schlettwein continues to generously
support WWF and TRAFFIC’s work to combat
wildlife crime by tackling poaching, stopping
illegal trafficking and reducing demand
for wildlife products to secure a future forendangered species.
One Honorary Circle member who wishes toremain anonymous continues to generously
support our Tigers Alive Initiative. Throughout

the Terai Arc landscape in India and Nepal wehave managed to increase protection in somepriority tiger sites. Together we aim to create thelargest connected tiger population in the worldand ensure the Conservation Assured Tiger
Standard (CA/TS) is adopted worldwide and wild
tigers double by 2022.
Another Honorary Circle member who prefers
to remain anonymous has provided WWF
with the core funding to develop and grow the
Living Himalayas Initiative to conserve the richbiodiversity and sensitive mountain landscapes
across Bhutan, India and Nepal.

Conservation Leaders

We are very grateful for the generous support of our Conservation Leaders, who help us achieveconservation impact through funding their programmes of interest, and who also reach out to theirpersonal, business and philanthropic networks to increase awareness of WWF’s work.
Anonymous Conservation Leader

Renewable energy work in Madagascar

Anonymous Conservation Leader

Living Amazon Initiative

Philippe Bertherat

Campaign for a Living Planet Leadership Fund

Sergi Ferrer-Salat

Campaign for a Living Planet Leadership Fund

F. Hoffmann-La Roche Ltd.

Campaign for a Living Planet Leadership Fund

Fondation Montagu

Protection of the blue whale and marine
biodiversity in Chile

Fondation Philanthropia (Carlo Fund)

Reducing demand for endangered species

Fondazione Zegna

Giant panda and habitat conservation in
Qinling, China

Players of People’s Postcode Lottery

Coastal East Africa Initiative

Anne Reece

Living Himalayas Initiative

Stelios Philanthropic Foundation

Safeguarding the world’s most precious
species and habitats

Jaqui Safra

Species conservation and the illegal wildlife
trade campaign

Ursula Streit

Biodiversity conservation in Papua New
Guinea’s Kikori river basin

The Prince Albert II of Monaco Foundation

Conservation of the Atlantic bluefin tuna;securing freshwater ecosystems in the
Himalayas

UEFA

Global campaign on renewable energy to help
tackle climate change

WWF-INT Annual Review 2015 page 39

Partnerships

Conservation Champions
Mohammed Al Naki

Fondation Salvia

Kasia and Julien Barbotin-Larrieu

Christian Lüthi

Lennart Blecher and family

HRH Prince Robert of Luxembourg

Kevin Click and family

Patrick Odier

Renaud de Planta

Maria Reig Moles

Ernest Kleinwort Charitable Trust

Irene Reynolds Schier

Patrick and Valentine Firmenich

Magnus RothSophie Firmenich

Size of WalesFirst Names (Jersey) Limited –Trustee of the Net Trust

Stichting Gillès

Fondation Audemars Piguet
Fondation Cordama
Fondation Indosuez en Suisse

The Hugh Symons Charitable Trust
The Ingram Trust
The Waterloo Foundation
Utermann Charitable Trust

Conservation Partners
Moiz Benkohen

Pierre-André Maus

Brown + Hudson

Pierre Mirabaud

Robert de Balkany

The family of Jade Peduzzi

Muriel and Manoël Dekeyser

Michael & Rachel Rudge

Fondation de bienfaisance du groupe Pictet

The Thistledown Trust

Quincy and Carolyn Hunsicker

The Tolkien Trust

Richard M. Ivey

Victoria Park Charitable Trust

Alicia Koplowitz Romero de Juseu

Von Duhn Stiftung

Joerg Liebing

WWF Switzerland Leaders for Nature

Manotel Hotel Group

Thank you also to the members of The 1001: A Nature Trust for their loyalty and support, all other
donors who support our Campaign for a Living Planet and all those who prefer to remain anonymous.
Finally, we would like to thank all those who have pledged to support WWF through their will, leaving
a legacy for future generations.
Campaign for a Living Planet Steering Committee
Chair
André Hoffmann
Members
Philippe Bertherat

Kristian Parker

Alejandra Moore Mayorga

Guillaume Taylor

WWF-INT Annual Review 2015 page 40

With as few as 4,000 snow leopards left,
we launched our first global action planfor the endangered species in 2015. In
Mongolia, WWF teams collared four of theelusive big cats, while in India we provided
livestock pens to farmers to reduce humanleopard conflict and retaliatory killings.

© naturepl.com/ Ernie Janes
National Geographic
Stock / WWF
Steve Winter / WWF© naturepl.com / Jordi Chias / WWF

TO BE UPDATEDTOGETHER WITH PEOPLE
WWF connects withmillions of people allover the world. Whether
through reports andstories in the media,
or web campaigns andTwitter hashtags, we raiseawareness and interest
around the issues thatmatter for the planet, andinspire people to act.
Their support makes our
voice powerful and ourwork possible.

INSPIRE

EARTH HOUR
Earth Hour, the world’s largest grassroots
movement for the environment, went fromstrength to strength to shine a light on
climate action. Millions of people across sevencontinents, and even the crew aboard theInternational Space Station, turned
out their lights for an hour in a showof solidarity to tackle our planet's
biggest environmental challenge
yet – climate change. Many
individuals, governments, cities,businesses, schools and institutions went
further, supporting local campaigns, fundraising
initiatives and actions initiated by WWF teams
to change climate change.
178 countries and territories+1800 landmarks and monuments
switched off+133,000 events
Over 1.45 million individual actions
taken to help change climate change
between Jan and Mar 2016

+25 MILLION
There are over 25 million people
following WWF on social
media and messaging apps.

WWF-INT Annual Review 2015 page 42

Partnerships

INFORM

70,000+NEWS

WWF was featured in
more than
70,000 media
stories worldwide.

WAVES OF SUPPORTOur global ocean campaign really took off on
digital media. We reached 500,000 people
each day on average and up to 10 million a day
during major launches. Influential institutions
and leaders consistently promoted our ocean
infographics and messages – there were morethan 53,000 mentions on Twitter alone.

ACT

ENDANGERED EMOJI
Emoji is becoming a universal language, usedmillions of times every day. In May we launcheda unique emoji-based campaign after discoveringthat 17 characters in the emoji alphabet represent
endangered species. Twitter users who signed
up to the #EndangeredEmoji campaign made asmall donation each time they used one of theendangered emoji in a Tweet. As well as raisingfunds, it was a fun and simple way of taking ourmessage to a new audience.
62,900 sign-ups
815,000 mentions#CHANGECLIMATECHANGE
We helped bring the voice of the people to theParis climate talks. Our Tweet Your Leader
campaign enabled people from any country
to send a Tweet directly to their head ofgovernment, urging action on climate change.
800 million impressions for the campaign
hashtag #ChangeClimateChange

WWF-INT Annual Review 2015 page 43

The Rufiji River runs through Tanzania's
Selous Game Reserve, one of the world's largest
wildlife sanctuaries. This World Heritage siteis threatened by more than 50 oil, gas andmining concessions as well as hydropower andinfrastructure development. During 2016, we'recampaigning for stronger support for natural
World Heritage sites, which make a crucial
contribution to sustainable development.

© Michael Poliza / WWF

FINANCIALSWWF Network: Income and Expenditure 2015

INCOMEEXPENDITURE

EUR692 MILLION

5%EARNED INCOME

EUR674 MILLION

9%2%

ADMINISTRATION

OTHER

17%

FUNDRAISING

19%

PUBLIC SECTOR

55%
58%

7%

PROGRAMME

14%

AWARENESSAND EDUCATIONINDIVIDUALS

TRUST AND
FOUNDATIONS9%CORPORATIONS

5%CONSERVATION POLICYWWF Network
Total WWF Network income increased by 5 per cent, with an increase of EUR35 million to EUR692 million.
Expenditure grew by 7 per cent (EUR46 million), mainly due to increased spending in conservation programmes(up 9 per cent).
The resulting surplus of EUR18 million will be used to fund our ongoing projects and programmes, and help us to reachour conservation targets.
The figures given show total WWF Network income and expenditure but do not represent consolidated accounts. The
Network includes WWF International, Programme Offices and National Organizations.

WWF-INT Annual Review 2015 page 46

WWF International: Income and Expenditure 2015

INCOMEEXPENDITURE

CHF182 MILLION

4%
6%
8%

CORPORATIONSCHF177 MILLION

10%

1%

CONSERVATION POLICY AND AWARENESSOTHERINDIVIDUALS

TRUSTS AND
FOUNDATIONS

4%FINANCE AND ADMINSTRATION3%NETWORK SERVICES ANDPEOPLE DEVELOPMENT51%

WWF NATIONALORGANIZATIONS2%FUNDRAISING30%

PUBLIC SECTOR

81%

CONSERVATIONPROGRAMMESWWF International
Income was stable overall compared to 2014, mainly due to an increase in income from National Organizations(up 3 per cent), offset by a decrease in income from trusts and foundations (down 19 per cent). Expenditure
decreased by 1 per cent, mainly due to decreased spending in Network services and people development (down 15
per cent) and fundraising (down 16 per cent).
The figures given show the consolidated income and expenditure for WWF International, its Programme Offices,and the other entities for which it is responsible.
Financial years cover the period 1 July to 30 June. Detailed financial information is given in the on-line version of
the Annual Review at www. panda.org, and WWF International’s audited statements are available on request.
Peter Dickinson, Director of Finance and Administration, WWF International

WWF-INT Annual Review 2015 page 47

WWF-INT Annual Review 2015 page 48

© Earth Hour Bulgaria

Thanks to the efforts of WWF offices andsupporters, Earth Hour has become aworldwide movement uniting those who careabout the future of the planet. It fosters local
action and global solidarity.

WWF-INT Annual Review 2015 page 49

WWF INTERNATIONAL
BOARD OF TRUSTEES*
President
Yolanda Kakabadse (Ecuador)
Vice-President
André Hoffmann (Switzerland)
Honorary Treasurer
Vince Perez (Philippines)
Trustees
Andrew Cahn (United Kingdom)
Cheryl Carolus (South Africa)
Neville Isdell (Ireland)
Shinta Kamdani (Indonesia)
Lokke Moerel (The Netherlands)
Adil Najam (Pakistan)Philippe Prufer (Brazil)
Alison Richard (United Kingdom)
Johan Rostoft (Norway)
Valentin von Massow (Germany)
President Emeritus
HRH The Duke of Edinburgh
Vice-Presidents Emeriti
S. Babar Ali (Pakistan)
Luc Hoffmann (Switzerland)
Sara Morrison (United Kingdom)*As of March 2016

WWF-INT Annual Review 2015 page 50

WWF NETWORKEXECUTIVE TEAM*
Marco Lambertini(Chair)WWF International

Eberhard Brandes

WWF-Germany

Mary Lou Higgins

WWF-Colombia

Hammad Naqi Khan

WWF-Pakistan

Andreas Lehnhoff

WWF-Central America

Sze Ping Lo

WWF-China

David Nussbaum

WWF-UK

Nanie Ratsifandrihamanana WWF-Madagascar
Carter Roberts

WWF-US

Johan van de Gronden

WWF-Netherlands

WWF INTERNATIONALSENIOR MANAGEMENT TEAM*
Marco Lambertini

Director General

Maria Boulos

Chief Operating Officer

Frederick Kumah

Director Africa

Pascale Moehrle

Director Executive Affairs

Carol Monoyios

Director Development

Deon Nel

Global Conservation Director

Jean-Paul Paddack

Director, PO Management

Sudhanshu Sarronwala

Executive Director, 		Communications and Marketing*As of March 2016

WWF-INT Annual Review 2015 page 51

WWF in numbers
1961

WWF was founded in 1961

+5M

WWF has over 5 million
supporters+100

WWF is in over 100 countries
on 6 continents+25M

WWF has over 25 million followers
on social media and messaging apps

Working to sustain the natural
world for people and wildlife

together possible

TMpanda.org© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)
Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details and further information,please visit our international website at www.panda.org© NASA® “WWF” is a WWF Registered Trademark. WWF, Avenue du Mont-Blanc, 1196 Gland, Switzerland