Once Upon a Time…

In the beginning was the word. The word that opens theor theturns into ato every story. “Abracadabra”,, “EMET” and the Golem comes to.

Today any word, thanks to asearch, can trigger the display of millions ofimages. With the use of 3D
the same word can be associated withmake it possible to print objects associated with it.

Thus, with the help of, a newwhichequivalence has been established:

These machines, the server

and, which do the work of cataloguing images, are located far from us and, they arethat surround us are their: our cameras andsymbiosis with machine-images. However, these machines are constantly. Those. We live in, with each iteration aimed at presenting ever more realistic images

andour environment more thoroughly. They widen our repertoire of images -,, bedrooms, schemas,, loves, work,, death… In their quest to reconstitute thethey capture, in themost attractive and realistic way possible, machine-images make use of,often with rudimentary (proto-cinematic) accents combined with hallucinatory technologicalinnovations - reflections on a two-way mirror,

onto vapor, tactile screens, haptic

screens, 3D or augmented reality. The result of this is anof our symbiotic
dependency on machine-images. However, if machine-images are developed in this way then,paradoxically, it is not to depict theas realistically as possible, but tothe fact that such images are in fact our reality. In the representation of our, theseare just as valid as the appearance of reality.

Thetriad:

is far from trivial: it has decisive repercussions on our lives in the sense that if one of theelements in theis affected, the others are too.

Thus, to take one example: watching aon a TV screen while slumped in aand watching the same film on therelationship with the image. This mutation of the physicalscreen of a tablet changes ourwith the image alterswith objects and words, metamorphosing us in return. On the other hand, throughmachine-objects such as scanners and 3D printers that allow for the cataloguing and printing ofphysical objects, the objects around us are now not as firmly deterministic or solid as they wereafter the second industrial. Like the images before them, 01101110 objects

become temporary and, they lose their link to the source of production, theirorigins, and even theirof the. The result is an interdependent, psycho-material conception

around us: thoughts transforms objects and objects transform thoughts.

To conclude, words imply language. The correlation between a word, an object, and an image interms of thepsyche has been widely studied by philosophers,andneurologists. For example, our techno-materialistic equation is reminiscent of this Lacanianschema:symbolic - imaginary - realLacan thought he could see the working of the subconscious as a language in which:a dream is a rebus

So what about these invisible machines, capable ofwords, objects and images for us? These

connections between

machines also reduce in their very

, just like our own minds, both images and objects to language - like
deciphering a rebus.

“Once upon a time…” is not atale, but a phantasmagorical fable about the technicalprinciples and materials that structure language.