productronica China 2023
Post Show Report

International Trade Fair for Electronics
Development and Production
April 13–15, 2023
Shanghai New International Expo Centre
productronica-china.com

Directory
1. Exhibition Overview
2. Exhibitor Research & Data
Analysis
3. Visitor Research & Data
Analysis4. Marketing and Promotion
5. Exhibitors' & Visitors'Statements

Messe München International | Connecting Global Competence2Chapter 1

Exhibition Overview

Messe München International | Connecting Global Competence3

Exhibition Overview
 Date：April 13-15, 2023
 Venue：SNIEC
 Exhibition Hall：N1-N5，W5
 Exhibitor Number：822
 Visitor Number：70,833

 Exhibition Space：73,000sqm

Messe München International | Connecting Global Competence4Chapter 2

Exhibitor Research &Data Analysis

Messe München International | Connecting Global Competence

5

Exhibitors' Overall Evaluation of
productronica China 2023%

100

10912.562380

60

fair/poor

90

91

87.5

40

94

77
excellent-good

200

2018

2019

2020

Messe München International | Connecting Global Competence

2021

2023

6

Exhibitors' Recommendation Rate ofprodcutronica China 2023%

1002443

280

60

uncertain9896

96

9798

40

definitely-probably
20020182019

2020

Messe München International | Connecting Global Competence

2021

2023

7Exhibitors ' Participation Feedback
Overall evaluation of productronica China 2023

94%

Exhibition
brand influence

91%

87%
92%

Quantity ofvisitors

Completenessand breadth of
product range

91%

Promotion of
the tradeshow

73%84%

Quality ofvisitors*Ratings range from excellent to good.

Messe München International | Connecting Global Competence

8Exhibitors' Research and Evaluation
Main Purpose of Exhibiting

91

90

89

87

88

89

Achievement Rate

93------------- Exchange of experience

93------------- Company, product & image promotion

93------------- Maintaining existing business relationships

93------------- Presentation of innovations--------------------------- Studying the competition, market overview------------------------------------- Preparing future business transactions------------------------------------------- Building up new business relationships

90

91

92

Messe München International | Connecting Global Competence

93

94 %

9

Chapter 3

Visitor Research &Data Analysis

Messe München International | Connecting Global Competence

10Key Figures of Visitors' Research
The trade visitors who attend productronica China come from nearly all sectors
and branches of electronics manufacturing industry.

Visitor Number

The visitors' evaluation of productronica China 2023

70,833pC

2021

76,393pC

2020

81,126eC & pC

2019

92,695ceC & pC

2018

77,765ceC & pC

2023

96%

Visitors indicate that
productronica China
2023 is good.

Messe München International | Connecting Global Competence

98%

Visitors indicate thatthey will recommend
productronica China
to their colleagues/friends/ business
partners.

96%

Visitors indicate thatthey probably todefinitely will attend
productronica China
2023.

11Visitors' Survey Results
Professional visitors' detailed evaluation of productronica China 2023

99%

Exhibition brandinfluence

98%

Presence ofmarket leaders

99%

99%

Quality of visiting
Presence ofChinese exhibitors information
provided by
the organizer
98%

Completenessand breadth of
product range

95%

Presence ofinternational
exhibitors

98%

Promotion of
the trade show

91%

Onsite service*Ratings range from excellent to good.

Messe München International | Connecting Global Competence

12Visitors' Survey Results
Professional visitors' evaluation on the achievement of visiting purpose

99%

98%

Maintaining
existing business
relationships

Learning about new
product release
information

98%

98%

Building up
new business
relationships

98%

98%

Further education Preparing future/increasing
business transactions
professional
knowledge

98%

Seeking and identifying Learning about
distributors/new agents/ general market
partners
trends98%

Studying thecompetition,market overview*Ratings range from excellent to good.

Messe München International | Connecting Global Competence

13

Visitors' Survey Results
Products and segments that visitors focus on

How would you assess these segments you havealready visited?

28%

Industrial robots

20%

Electronic manufacturing services(EMS)

100%

18%

Motion control

100%

Innovative Technologies for New Energy
Vehicle Adhesives

17%

Drive technology

99%

Automated Electronic Assembly

15%

Surface mount technology

99%

EMS

14%

Manufacturing technology cable and connectors

99%

Cable Processing

12%

Soldering, gluing, dispensing, coating equipment

99%

Motion Control & Drive technology

11%

Smart warehousing

99%

New Energy Vehicle Inspection Technology

9%

Digital factory

99%

9%

Test and Measurement, Quality Assurance

Automatic electronic assembly

8.5%

Welding test

99%

New Energy Vehicle Technology

8%

Other production subsystems

99%

Robotics , AGV, Intelligent Warehousing

6%

Measurement/quality assurance

98%

Cable Processing

6%

Surface finish

98%

Smart Factory Core Area

6%

System in a Package

98%Component Manufacturing

5%

Cleaning technology

97%

Micro-assembly Science & Technology Area

4.5%

Coil production

97%

4%

Automotive PLC Industrial Control System

Other soldering/joining technologies for PCBs

4%

96%

Flexibility and printing electronics

Dispensing & Bonding

4%

Production logistics and material-flow technology

92%

Cleaning Technology

4%

Hybrid component manufacturing

89%

Electronic Chemical Materials

Sensor Technology*Ratings range from excellent to good.

Messe München International | Connecting Global Competence

14Visitors' Survey Results
Type of businesses
25%

Application/usage ofelectronics

17%

Manufacturing equipment

17%

EMS/OEMJob responsibility

Type of industry
55%

Industrial electronics

21%

Automotive industry

16%

R&D/design
Manufacturing/production
Business development/
sales/marcom

20%

Consumer electronics

11%

Procurement

16%

New energy

31%
26%

8%

Electronic assemblies/subsystems

8%

Electronic components

10%

Corporate management

13%

8%

Agent/distributor/dealer

2%

Quality Control

11%

7%

Material supplier2%

Others9%

4%

Others1%

Education

8%

2%

Scientific institutions/association/ university

1%

5%

1%

Semiconductor Design

1%

Journalist/editor
Government
administration

Computer & Peripherals
Aviation& Space technology

5%

Military electronics

1%

5%

Internet of Things(IoT)

1%

Media
Semiconductor Assembly
and Test Factory
Public administration/authorities

1%

IDM manufacturer

1%

Messe München International | Connecting Global Competence

4%4%Communication systems
Mechanical engineering
Medical technologyHousehold appliance
Others3%

Rail transit
Security and protection
system3%

Lightening engineering

2%Intelligent building3%

Buyer Groups(Excerpt) *The list is in no particular order, (excerpt)
Amphenol Airwave (Haiyan)
Communication Electronics Co., Ltd.

Inventec Technology Co., Ltd.

Shanghai Global Connection Auto Parts
Co., Ltd.

Auto- Kabel Automotive Wiring Harness
Co., Ltd.

Jiangsu Hengtong New Energy ElectricTechnology Co., Ltd.

Shanghai Hoppy Electronics Co., Ltd.

BSH Electric (Jiangsu) Co., Ltd.

Jiangsu Yuyue Medical Equipment Co.,Ltd.

Shanghai Jinting Automobile Harness
LimitedChangzhou Xingyu Automotive Lamp Co.,Ltd.

Johnson&Johnson Medical Devices Co.,Ltd.

Shanghai Railway Communication Co.,Ltd.

COMPEQ MANUFACTURING (Suzhou)CO., LTD.

Kostal Huayang Automobile ElectricCo., Ltd.

Shanghai Sharetek Industrial Equipment
Co., Ltd.

Continental Automotive Wuhu Co ., Ltd

Kunshan Lanto Electronic Limited

Shanghai Siemens Medical Devices Co.,Ltd.

Daisei (Shanghai) Electronics Co., Ltd.

MIND Electronic Appliances

Shenxun Computer Kunshan Co., Ltd.

Flextronics Electronic Technology(Suzhou) Co., Ltd.

Nitto Wire Industry (Hangzhou) Co.,Ltd.

Sichuan CASC Liaoyuan Technology Co.,Ltd.

Foxconn Technology GroupNo. 803 Research Institute, Shanghai
Aerospace Bureau

Suzhou Rayval Technology Co., Ltd.

GoerTek Co., Ltd.

Panasonic Industrial Devices SUNX
Suzhou Co., Ltd.

Suzhou Zhuoer-TechElectronics .Co .Pte .Ltd.

Great Wall Motor Co., Ltd.

RiC Medical Technology (Suzhou) Co.,Ltd.

Tech Front (Shanghai) Computer Co.,Ltd.

Hi-P (Suzhou) Communication
Technology Co., Ltd.

SAIC Volkswagen

Tianhai Auto Electronics Group Co., Ltd.

Honten Technology Co., Ltd.

Schneider Electric (China) Co., Ltd.

Wistron Capital Kunshan Co., Ltd.

Inovance Technology (Suzhou) Co., Ltd.

Shanghai Chenxing Simcom ElectronicTechnology Co., Ltd.

Wuxi Murata Electronics Co., Ltd.

Messe München International | Connecting Global Competence

16

Group Buyers Photos (Excerpts)

Foxconn TechnologyGroupSuzhou Kaifa
Technology Co., Ltd.

Panasonic Factory
Solutions Suzhou

Suzhou Institute of Nano-Tech andNano-Bionics(SINANO),Chinese
Academy of Sciences

Messe München International | Connecting Global Competence

Haiying EnterpriseGroup Co., Ltd.

Inovance Technology(Suzhou) Co., Ltd.

17

Group Buyers Photos (Excerpts)

Alltop Technology Co., Ltd.

Flextronics Computing(Suzhou) Co,.Ltd.

Changzhou Nuode
Electrical Co.,Ltd.

Messim Semiconductor(Jiangsu)Co.,Ltd.

Zhongda Delta Electronics(Jiangsu) Co., Ltd.

Xtronnics (Kunshan) electronics
Technology Co.,Ltd.

Messe München International | Connecting Global Competence

18Group Buyers Photos (Excerpts)

Luxshare Electronic
Technology (Kunshan),Ltd.

Suzhou UB Precision Co., Ltd.

Kunshan SUNIDEATE Connectivity

Suzhou JUND Automation
Equipment .,Ltd.

Kunshan Yuanhan Intelligent
Equipment Co., Ltd.

Messe München International | Connecting Global Competence19Chapter 4

Marketing and Promotion

Messe München International | Connecting Global Competence20Industrial Media*This list is in no particular order.
Messe München International | Connecting Global Competence21Social Media
Official WeChat account: 150,000+followers，Page-views: 8,700+
Press release on media WeChat account: 170+articles，Total page-views: 90,000+

Accounts of Cooperative WeChat Subscription (Excerpt)
EDMs
Database: 3,181,000
Frequency: 1-3 times/week
Live
page-views:：82,000+
Live viewers on gongkong：
62,000+Live viewers on Intelligent
Industry: 96,000+
Live viewers on eefocus:
15,000+Messe München International | Connecting Global Competence22

Massive Publicity

Messe München International | Connecting Global Competence23

Massive Publicity

Messe München International | Connecting Global Competence24

Massive Publicity

Messe München International | Connecting Global Competence25Chapter 5

Exhibitors' & Visitors'Statements

Messe München International | Connecting Global Competence

26

Exhibitors' Statements
ABB Robotics in China

It has been a long time since the last productronica
China, and we finally meet each other offline again.
At the exhibition, there are professional visitors fromthe upstream and downstream of the electronics
manufacturing industry chain, even students ofrelated majors and industry associations. Theexhibition is very popular and influential. We hopethat we can bring our global resources andprofessional local services to more customers
through productronica China

Adrian Huang, General Manager, Greater China,
Mycronic
productronica China 2023 is the first large-scaleindustrial event in East China we participate in after
the covid epidemic. For us, it is of great importance.
The results of our exhibition completely exceeded
expectations. The visitors are very active and a large
number of our target customers are here. Theexhibition is a very successful event we participatedin in 2023!

Cathy Chu, Global Strategic
Marketing Director, Consumer &Electronics Segment, Dow
Consumer Solutions
productronica China is a flagshipannual event in the electronics
manufacturing industry. Here wecan see many friends in theindustry, learn about the newdevelopment in the industry, newresearch and development trends,
and have in-depth communication
with each other. It is very helpful
for our future development. Of
course, we will come again nextyear. I hope that productronica
China will always grow better, andhelp the entire industry moveforward.

*This list is in no particular order.
Messe München International | Connecting Global Competence

27

Exhibitors' Statements
Kirby Zhang, General Manager, State Business
Sector, Europlacer (Shanghai) Co., Ltd.

Danny Liang, Application Manager,
Nordson EFD
productronica China is an importantlarge-scale event in the industry that weparticipate in every year. It is very
important to us and we always bring alot of people to the exhibition tocommunicate with our customers. On thefirst day of the exhibition, we find thatthe customers are very active! We hopethat such an influential exhibition canpromote the confidence of ourcustomers in equipment investment, andwish productronica China a completesuccess.

productronica China is a professional display
platform for the industry that spans theupstream and downstream of the industry:from materials and equipment to applications
and solutions. It could shorten the distance
between customers and suppliers, and at thesame time promote the development of theindustry.

Manfred Hafner, General Manager,
Scheugenpflug
I think the flow of visitors at productronica
China is very good. productronica China is agreat marketplace to meet the customers, toshow new solutions for the industry, to show
our innovation, but also we can see how theindustry is doing so far. So I think we're very
happy and I wish everyone good progress
during this exhibition.

*This list is in no particular order.
Messe München International | Connecting Global Competence

28

Exhibitors' Statements
Michael Lee, General Manager Assistant,
Xiamen Hiprecise Technology Co., Ltd.
We have participated in productronica China
for more than ten years, almost in every
previous editions. Our company has
established a very good relationship with theexhibition, and it has also been a lot of help tous. I very much hope that productronica China
will be better and better, and everyone willgrow together.

Qinghui Jiang, Sales Department, East Chinaand Inland Areas, Tokyo Juki International
Trading (Shanghai) Co., Ltd.
productronica China 2023 is very popular.
Professionals in the industry gathered
together to discuss technology and future
development. Thanks to the organizer for theplatform and strong supports. I wish theexhibition a prosperous development and a
victorious year!

Simon Li, China Sales Manager, Tyco
Electronics (Shanghai) Co., Ltd.
productronica China has always been agrand event in the intelligent electronic
manufacturing industry, and we willcertainly participate again next year.
We could see many familiar brands andexhibitors in the exhibition every year,
but it has never been a simple copy ofthe previous one. We will show
products equipped with cutting-edge
technologies to empower ourcustomers. This platform can help us
increase the stickiness of our users.

*This list is in no particular order.
Messe München International | Connecting Global Competence

29Exhibitors' Statements
Tony Wang, Business Development Manager-Electronics
Systems, Automotive Component Solution Asia Pacific Henkel(China) Investment
Henkel has participated in productronica China for many years,
and we are old friends of the exhibition now. This year, we cancommunicate face-to-face with our customers, peers andequipment suppliers again. We hope to display ourtechnological research and development achievements andshow our brands through this platform. We also hope tocommunicate more with our consumers, peers, and equipment
suppliers, so that we could push this industry to higher level
together!

Yan Zhang, Senior Marketing Manager, SANYO DENKI
We are surprised that 45% of our consultation target is
met on the first day of productronica China 2023. It isreally far beyond our expectations as it is the first time
for us to participate in the exhibition. I think such
results can be attributed to the strong support from theorganizers, who actively asked about our needs andprovided suitable advertising opportunities. It also
indicates that the industrial sector has begun to recover,and the market will become active soon.
*This list is in no particular order.
Messe München International | Connecting Global Competence30

Visitors' Statements
Mr Chen，HR Training Manager, Delta Electronics(Jiangsu) Ltd.

Mr Liu, R&D Engineer of Process R&D Department,
Beijing Sifang Automation Co.,Ltd.

Thanks for the support provided by the organizers,
especially car dispatching service, which practicallyhelps us. The exhibition segments are clearlydistinguished, and the preparations for theexhibition are in place. Combined withdevelopment and production needs, our company
focuses on industrial robots and SMT-related
equipment mostly. Our overall experience for thisvisit is very good, which is helpful for the current
production / learning / business.

Thank you very much for organizing such a greatevent. There are many exhibitors who are the partners
we need, and your work is also quite user-friendly, likefriends, which is very good. The main exhibition
segments visited this time include SMT equipment
exhibition segment, intelligent chemical plant
exhibition segment, wire harness prefabricationequipment exhibition segment, robot exhibition
segment, and screw fastening intelligent system
exhibition segment. Main job-related equipment:loading machine, unloading machine, connecting
machine, flipping machine, intelligent solder paste
storage cabinet, intelligent warehousing and transfer
rack, screw fastening data collaboration equipment,
robots and end devices, pneumatic components andcomplete sets of equipment, wire harness machine
equipment, power rail equipment... What is
impressive is intelligent warehousing, screw fastening
data collaboration, pneumatic complete sets ofequipment, ICT complete sets of test equipment, andrich types of power guide rails. The overall feeling of
this visit is very good, with rich categories, clear
booths, reasonable space layout, enthusiastic andprofessional exhibitors, and an orderly andconscientious service team.

Mr Ji，Director of Terminal Manufacturing
Engineering Department, Zhongxing
Telecommunication Equipment Corporation
Overall the exhibition is very good. The main
focus is on automation equipment, SMTequipment, manufacturing software, and special
production tools, which have improved ourbusiness development. Some items are helpful toour factory construction and will be included in
the negotiation.

*This list is in no particular order.
Messe München International | Connecting Global Competence

31Visitors' Statements
Mr Liu, Director of the factory director's office，
Chicony (Suzhou) Electronics Co.,Ltd.
I visited all the exhibition halls, and focused on
the relevant automation equipment exhibition
halls and some booths. The technicalexchanges and cooperation with the boothmanufacturers have begun. I am very gratefulto the organizer for the platform provided.

Mr Yang, TEF process, United Automotive
Electronic Systems
The exhibition site is relatively hot, and thesuppliers are relatively complete. Overseas
exhibitors may not be affected much bydecoupling. We are primarily interested inautomation integrators, component suppliers
and modular low cost applications. I hope thatin addition to equipment manufacturers, we
can also see some parts exhibitors.

Weiwei Ye，Purchasing Specialist of Production
Purchasing Department, YAWEI-LIS
I mainly visited the N2 motion control and drive
technology segments, N1 industrial sensor
segment, and was deeply impressed by
Changzhou Fuxing Electromechanical andHuayifeng sensors. We can consider using theirproducts in our future domestic substitution.
The preliminary preparation, reception, andguidance for the exhibition are all in place, andthe exhibitors are also very diverse. We willcontinue to participate in the future.

Ms Zhao, DDVT20 Engineer，SINBONElectronics
Our company targets many projects,
basically including all the exhibition halls.
At present, some exhibitors in Shanghai
and Suzhou have already visited andevaluated our products.

*This list is in no particular order.
Messe München International | Connecting Global Competence32

Smart Factory

Popular Scene

Micro Assembly Technology Park
Join in the Grand Event

All over the world

Messe München International | Connecting Global Competence33