Global
Study
ProgramCollaborative Learning Abroad

2019

Re-invention of Japan forInternational Tourism
Chiba University, Japan
Dresden University of Applied Sciences, Germany

Topic & Research Questions
T

he topic of the 2019 Global Study Program (GSP)

other European as well as East Asian countries.

at Chiba University was “Urban Attractions, RuralThus, tourism is also an opening gate for migration

Destinations – The Reinvention of Japan for Nationalof foreigners to Japan, which is highly needed toand International tourism.” In the western world,

mitigate the adverse effects of demographic change.

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Japan often is (wrongly?!) perceived as a nation in astate of a constant contest between the traditional
and the modern, a country where mysterious Shintō

ith such situations and problems in mind,
participants from Chiba and Dresden were

expected to put in not only their academic expertise

shrines stand in front of high-rise skyscrapers, wherefrom their respective fields but also their experiences

samurai spirit met atomic disaster. In East Asia,

as tourists in their respective pasts. As always in GSP,

although Japan is located most eastern on the map,

students worked together in international groups todue to its history, Japan is often considered to be thefind and analyse problems of tourism in Japan, andmost “westernised” nation. Thus Asian and Western

to think of possible strategies of how to overcome

tourists alike enter Japan with a myriad of images

them as well as testing the feasibility of their ideas.

that then are more often further challenged thanBecause students run individual projects in groupaffirmed. With more and more inbound tourists every

work, we aim for a great variety of backgrounds andyear, Japan is now preparing the Olympic Games ofage among students to facilitate student’s ideas, and2020, which are expected to bring the next boost forit seems safe to say this worked out very nicely thisJapanese tourism.

year.

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iven the steep rise of tourism since the 2000s,
an increase of inbound tourism from 8 millions GSP is a two-week program that is always
pressed for time due to its rich and intense

to 23 million people annually by 2017, and thecontents, it is, of course, impossible to make thegovernments proposed goal to increase foreign

participants travel all over Japan, our concept aimed

tourists to 30 million by 2020, also mean that Japanto take a holistic view on the topic by exemplarilyright now is facing a “tourist crisis,” that is, at leastlooking at sites in Tokyo and Chiba prefecture, withon the “golden route.” Famous cities fight with over-a focus on Chiba prefecture because it is also where

crowded trains, hotel rooms are often unavailable,

the hosting university is located. Tokyo, as the capitaland restaurant and shop owners are not able to meetof Japan, is by far the most well-known city in thethe demands of language or cultural issues (such ascountry in the world and home to many famous

offering English language menus, Halal food, etc.).

tourist sites. Chiba prefecture, having a long historyOn the other side, for the roads less travelled, theof serving the capital with its airport, has a massivehigh influx of foreign tourists is a new chance

influx of tourists, but most only come to Chiba on

to revitalise their areas and an opportunity to put thetheir way to and from the airport. Chiba City, oftenrich offerings they have to light. This all his happening

visited by foreigners for the many events held atagainst the background of Japan struggling with

Makuhari Messe, loses overnight stayers and thuss e v e r a l d e m o g r a p h i c i s s u e s , t o a n e v e n m o re“explorers” of the Chiba City vicinity due to the easy

severe degree than it is the case with Germany and1access from Tokyo. Also, many foreigners visit Chiba

without even knowing it, for Tokyo Disneyland isSport and Health tourism, activity-focused tourism,

actually located within Chiba prefecture. More rural“dark” or “educationary” tourism, tourism as suchareas of Chiba, even though they have worked

is in the process of diversification worldwide andhard to improve national tourism, struggle withrelated to more and more content. How are theseinternational tourism due to issues of infrastructure

strategies found and pursued in Japan?

and language barriers, but have to offer a huge2) How to make Japan more accessible to foreigners?

variety of sights, nature, and tasty local produce andWith cultural and language gaps and diverse cultures

speciality food.

and languages coming into Japan by tourism, what

It is against this background that students were

can Japan do to facilitate communication andto understand and analyse the local situations,intercultural mingling between tourists and locals?

and then develop ideas and solution of how to

How can foreigners experience many sights and local

complement or better the actual tourist situation.

foods and restaurant culture without language? HowThis year, more than in previous years, we as

can Japanese become more self-confident whenteachers encouraged students to outside of the box

dealing with foreigners?

thinking, and asked for crazy ideas, before then3 ) H o w t o m i t i g a t e e ff e c t s o f t o u r i s m f o r t h etaking it a step further and check for the feasibility

environment? How is sustainable tourism approachedof these ideas in the contemporary time, because

in Japan, and what measures are taken to prevent

we are sure that ideas that now might sound “crazy”

overtourism along Japan’s golden route? How are

might be fitting to an overall long time development

repeaters guided away from that golden route?

in the future of Japan’s tourism. Issues of tourism4) How can tourism be used for a revitalisation of

students were introduced to and asked to keep inareas that are victim to demographic change? Howmind were the following.

can tourism make people want to live in less urban

1) What kinds of tourism are there, how is tourism

regions?

developing? With “Green tourism”, “Blue tourism”,

G

SP とは、２週間という限られた時間の中で、専門分野や年齢、そして出身国も異なる学生同士が交流を通して学びを深めるためのプログラムです。この度はドイツのドレスデン応用科学大学から 12 名の学生を迎え入れ、12 名の日本人学生と共に千葉大学にて行われました。今回のテーマは “Tourism”。様々な地への訪問やフィールドワーク、ディスカッションを通して観光業における現状を理解し、さらなる発展に向けての案を考えながら最終プレゼンテーションを目指して取り組みました。GSP は終始英語で行われるため、意思疎通の難しさを感じたり、時には意見が対立したりすることもあります。しかしながらそれ以上に、文化的背景や言語が異なるからこそ新しい視点を得ることができ、GSP が終わる頃には２週間前の自分より少し成長した姿を必ず感じることができます。一般的な大学の授業は講義型のものが多いですが、GSP でじっと座っていることは許されません。思考力、発言力、行動力、積極性などの全てを養うことができるのがこのプログラムなのです。
( 白石祐里菜 / Yurina）
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Post-course

Main Program

Pre-course

Schedule of Activities
Day

Contents				

21 MayOrientation Session

4 June11 JuneIntroduction of Survey Methodology by Prof. Ioannis Gaitanidis
Workshop, titled "Tourism and me"

18 JuneLecture by Mr. Arima from JTB

16 July
2,4 Sep

Lecture by Prof. Masayuki Suzuki on Local Revitalization by Promoting Tourism
Preparation of cultural presentations

September
13
Arrival of HTW students in Chiba & first orientation
14
Cultural Presentations & Welcome party
15
Field trip to Makuhari Area
16
Field trip to Tokyo (Meiji Shrine, Omotesando & Shibuya)
17
Official welcome by Prof. Hiroaki Ozawa & workshop
18
Lecture by Ms. Kokame (Chiba City) & guided tour in Chiba-City & discussion
with volunteer guides
19
Field trip to Narita, Shibayama & Yokoshiba-Hikari
20
Workshop, lectures by Mr. Yoshida (Minami-Boso) and Prof. Abe (Chiba-U) &Panel presentation by Prof. Ueda's graduate students.
21
Workshop & Midterm presentations
22
Free Day
23
Overnight Trip to Minami-Boso
24
Return from Minami-Boso
25
Workshop day
26
Final presentations & farewell party
27
Departure of HTW students from Chiba

17 December Feedback from Prof. Suzuki & Prof. Scherzer

3Collaborators & Organizers (alphabetical order)
APA Hotel & Resort <Tokyo Bay Makuhari>--Le jouet du ciel
Chiba City Volunteer Guide
Komatsu Temple
Mr. Hidekazu Kurokawa (Minami-Boso City)
Mr. Makoto Arima (JTB)
Mr. Masaomi Ikeda (Tourism Bureau of Ichihara City)--University Collaborators--

Michi-no-eki Furari Tomiyama (Minami-Boso City)

Prof. Akira Ueda (Chiba-U)

Michi-no-eki Hinanosato (Minami-Boso City)

Prof. Atsushi Abe (Chiba-U)

Michi-no-eki Tomiura Biwa-Club (Minami-Boso City)

Prof. Dipl.-Ing. Cornelius Scherzer (HTW Dresden)

Mr. Mitsuhisa Yoshida (Tourism Bureau of Minami-Boso City)

Prof. Hiroaki Ozawa (Chiba-U)

Ms. Saori Kokame (Chiba City)

Prof. Masayuki Suzuki (Chiba-U)

Shirahama Floral Hall

Mr. Yuki Takagi (Chiba-U)

Shirahama Kosha

Prof. Ueda's Research TeamMr. Ken Taguchi (Director, SANEI CORPORATION)--Mr. Yaotian Ai

Takabe Shrine--Ms. Kwack Kyeung Hee

Ms. Reiko Yamaura (Green & Sky project in Shibayama)--Ms. Yeonji Jin

Yokopika Club (Yokoshiba-Hikari Town)--Mr. Chaoyue Ma--Ms. Yoshimi Miyata--Ms. Mao Takahashi--Mr. Atsuo Tsuchiya--Organizers-Prof. Dr.-Ing. Thomas Himmer (HTW Dresden)Prof. Dr.-Ing. Marco SteinhauserHTW Dresden)Prof. Dr. Juljan Biontino (Chiba-U)
Prof. Dr. Hiroki Igarashi (Chiba-U)

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Program ComponentsT

he framework of the 2019 Global
Study Program between HTW Dresden& ChibaU evolved from collaborative
discussion among the instructors involved
on both sides. First of all, a pre-education
lesson course was provided during thesemester before the main program. Somesessions were held together online inreal-time, so that the participants fromt h e re s p e c t i v e c o u n t r i e s c o u l d m e e t
a n d d i s c u s s f i r s t i m p re s s i o n s a b o u t
the topic, but also in order to prepare
the various fieldwork once in Chiba.
This year, we aimed at more studentcentred work in the pre-education of bothparticipating sites. The goal of this was
to make students understand their own
experiences as a tourist and contrast
their views on tourism among each other.
Another workshop aimed at making
students aware of the tourist situation in
the Tokyo Bay area, from Kamakura toTokyo to Chiba.
resentations by collaborating
stakeholders such as JTB, the leading
tourism enterprise in Japan, as well as
researchers who work on Destination
Management Organisation, students wereable to gain professional insight in the
tourism business and also tourism as ameans to foster rural revitalisation.
oncerning the main program, central
program components – as it is always
the case with GSP – were intercultural
collaborative workshop sessions withinternational teams, the fieldwork, andthe cycle of mid- and final presentations.
This spiral-like approach to collaborative
lear ning ensures that students cancontinuously test the feasibility of theirideas, their relevance for the field, andw h e t h e r o r n o t t h e re a re f a l l a c i e s i ntheir argumentations. The overall GSP
structure also helps students to learn new
facets of the main topic continuously.
This year, the overall idea of the main
program components was to start out inTokyo to see some famous tourist sites
and observe how tourists are behaving
there and how the tourist flow is managed
by the city and taken in by the locals.
Afterwards, the program focus was Chiba
City, then going on to Narita, Shibayama,
Yokoshiba Hikari-machi and finally Minami
Boso and Tateyama cities on the Boso
Peninsula. Due to the fact that the Tokyo
Gameshow was held, Chiba-centeredactivities started with the observation ofa typical event day at Kaihin Makuhariarea of Chiba city, where students were
supposed to not only look at the main
tourist/eventgoers flow but also on what
the area has to offer for various needsof tourists, so to speak to "discover thevalue of the area. "Students were also
encouraged to visit the huge AEON Malland understand about AEON as a Chiba
based company. In the afternoon, there
was a meeting with the head of the APA
Hotel and Resort Makuhari Bay, when
we were introduced to hotel business in
Makuhari area and allowed to take a lookfrom the 49th floor to gain a bird-eye viewof Chiba, its natural surroundings andTokyo Bay area.
n Tokyo, a visit to Meiji shrine was used
to introduce German students to Shinto
but also to deepen Japanese students'
understanding of Shinto and its history.
After that, the group was divided into
subgroups to explore the adjacent areas
such as Harajuku, Takeshita Dori, Omote
Sando and Shibuya, where we regathered
to observe directly the most famous spotof Tokyo, which is the Scramble Crossing.
ur understanding of the inner sideof Chiba City was facilitated by apresentation of Mrs Kokame from theTourist promotion of Chiba City. After a
fruitful and fun lecture about the policy
for inbound tourism, the groups went
to fieldwork in Chiba City together withthe local volunteer guides. One group
visited Chiba Shrine, which has not only

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a very long history but is also home to aunique Shinto deity. The second group
visited Chiba castle, which houses thefolk and history museum of the city. In
the afternoon, both groups reconvened
to discuss with the volunteers about theirmotivations of becoming tourist guides
and discuss problems and opportunities
of such volunteer guided tourist services.
n a day-trip to Narita, Shibayama andYokoshiba Hikari machi, students were
supposed to understand the developed
state of Narita City as tourist site close toa major air hub in Japan, Narita airport.
Students were to experience firsthandthat Shibyama, located at the backside of
the airport, is hard to reach from airportand even though offers spectacular views
and plane-watching opportunities, ismostly out of sight of ordinary inboundand national tourists. In Shibayama,
students were also introduced to a local
revitalisation project that tries to makeuse of old houses and promote tourism
to the area. Students could experiencethe mountain bikes the facility provides toguests, and then move on to a canoeing
experience onward toward Yokoshiba.
Here, students could not only learn more
about experience-based tourism but also
learn about the city's role in catchingsalmon and how that relates to tourism aswell. The day was rounded up by a visit
to the most spectacular view of the day,namely the vast Pacific ocean at the timeof early sunset.

final field trip was coordinated as anovernight stay to Minami Boso city.
Guided by city personnel and membersof the tourist organisation, students couldlear n about the tourism policy of thearea and see its beautiful natural sights
but also deep history and approaches tohealth-tourism. Unfortunately, a typhoon
had recently severely damaged the area.
While the city was busy clearing away thedamage, it was a very good opportunity
for the students to learn about disastermanagement and see how this can give
tourist sites a very rough time.
ast but not least, the lectures during
the program were always a backbone,helping to set the field visits into the proper
contexts and widening the student's
understanding of certain sites prior tovisiting. Also, the workshop sessions werea time for students to digest what they
had seen and experienced and facilitate
their learning about the tourist policies inJapan, considering Chiba as a case study.
All in all, it was a busy, but neatly seamed
program with high input, and fortunately
also very high student output that has
been deemed quite feasible and interestingby the stakeholders from throughout ourprogram which could take the time toattend the Mid- and Final presentations of
the students.

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SP は、事前学習、協働学習、事後学習で構成されます。事前学習では、今回のテーマ「観光」に関する事前知識をそれぞれの大学で学びます。例えば、専門の分野の先生を招いてレクチャーを受けたり、互いの国の観光を把握するためにプレゼンテーションを行ったりなどです。メインプログラムでは、日本の学生とドイツの学生が同じ千葉の観光地を学び、互いの持つ事前知識をもとに意見交換をします。普段の講義型の授業ではなく、少人数のグループワークを通して自分の意見を述べ、相手の意見を聞き、自分達のプレゼンテーションを共に作り上げます。異なる価値観、異なる学年、学部を超えた参加者との交流は、自分の専門領域に新たな視点をもたらします。事後学習では、振り返りのワークショップを行うことにより、より深くテーマとなる問題に取り組むことができるようになるのです。（稲葉 葵 / Aoi）
6

Pre-course EducationB

efore HTW students come to Japan, we learned
general information to make the main program

better: what is tourism, the current situation in the
tourism industry, and how to realize the problem of
tourism in the fieldwork… Mainly, I was impressed by
the lecture from JTB’s staff. For me, it was an excellent
opportunity to learn about the situation of real tourism
agency from the business side because I’m thinking
about finding a job in the travel industry. I was surprisedthat the travel industry handles various forms of travel I
never heard of before, and they are also cooperating with
regional revitalization.

It h i n k t h e p re - e d u c a t i o n c l a s s e s w e re u s e f u l t othink about tourism from various perspectives of

stakeholders such as Japanese and foreign tourists,
tourism agencies, and local governments, and it wasessential to know about these differing standpoints
for the main program. I came to understand that thecooperation of these stakeholders is one of the mostimportant elements to succeed in regional revitalization.

F

ieldwork in Asakusa and cultural presentation werea bit difficult in terms of using English and work

together with group members. Still, those experienceswere helpful for me to make the main program better.
Before this program, I’ve never been to fieldwork, so
It was good to practice the way of thinking in later
fieldworks with HTW students.

In summary, the pre-education classes are as importantas the main program for me to develop my interestand understanding about tourism, it was interesting thatsometimes my idea changed before and after knowing
basic knowledge and information through the classes.
(Manaka)7

Main course: Sep 14

Cultural PresentatiosAs a warm welcome and gentle introduction,
the GSP started with the so-called “Cultural
Presentations”. Student groups up to four members
held a small presentation concerning one aspect of
their own culture out of an academic perspective.
he variety of topics was outstanding, andwe got deep insights about Japanese club
activities, Japanese Bento and other food culture,also German food, the famous German crime TV
movie series “Tatort” and Christmas decorations
from the Ore Mountains. Most of the time, thediscussion afterwards revealed the differences in
the reception of the specific topic, not only for the
students from the other country but also for those
who are familiar with the topic.
personally enjoyed these presentations because,at this early stage of the GSP, we were introduced
to cultural aspects we then could continue to exploreand discover during our time in Chiba. Furthermore,
the presentations appeared as an “ice breaker”, andwe started to chat and made the first steps towards
friendship with other students. (Jonas)

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前学習では 9 月のメインプログラムに向けて、今回のテーマである “tourism” について学んでいきました。

まず “tourism” とは何か見つめ直すことから始まり、JTB の有馬さんをお招きして日本の観光産業や観光戦略について講義していただきました。「tourism（観光）」はほとんどの学生にとって比較的身近な話題ではありましたが、
それを学問として考えるのはとても新鮮でした。さらに各班に別れて東京や千葉のいわゆる「観光地」
でフィールドワークも行ないました。観光客やお店の方へのインタビュー、そして町歩きを通して、観光の現状について実際に自分の目で見て学ぶと共に外国人観光客や彼らを受け入れるお店側など、新しい視点の声も聞くことができました。また千葉大学の鈴木先生には観光と地方創生について千葉での事例を中心にレクチャーをしていただき、都市だけでなく地方における観光産業についても学びました。これらの事前教育を通して、日本人観光客としてだけでなく、様々な立場や視点から “tourism” をとらえて理解を深めていくことができたと思います。

（西沢美樹 / Miki）

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Main Program: Sep 15

Visit to Makuhari AreaOn our third day, it was time for us to explore the
Makuhari area of Chiba City, as to give us an
idea what tourism in Japan can look like and what
measures are already being taken to allow foreigners
to travel around in Japan comfortably. In order to do
this, we split into five groups and visited different
hot spots at Makuhari, including the Tokyo GameShow at Mahuhari Messe, AEON Mall (the biggest
shopping mall in Japan!) and the Japanese Garden.
Through interviews with locals and tourists at thesites, we discovered that most foreigners comehere from China to do some shopping. We Germans
thought it was positive to note that most sign, maps
and menus were translated in English and easy tofollow, also a lot of staff at the malls spoke English.
Only announcements (for example safety regulations
at the Messe) were only available in Japanese, whichcaused some confusion. Also, the travel from Inage
Station to the Makuhari area was not easy to grasp,
as we had to change trains at one point without
exactly knowing when. We thought maybe a station
map with some little pictograms indicating points ofinterest on the different train lines might be helpful.
he highlight of the day was the visit of the APA
Hotel, where we were greeted by stakeholdersof Chiba´s tourism industry, and we were able toexperience a stunning view of the area from thesky bar on top. This gave us a good insight into the
topography and layout of the region. (Katarina)

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Main Program: Sep 16

Visit to Meiji Shrine, Omotesando & Shibuya

BD

efore our trip, we learned from the teacher
that the Meiji Shrine is one of the most famous
shrines in Tokyo and has a history of now precisely
100 years, honoring the remembrance of the Meiji
Emperor and his wife. It’s also a place where we
could learn some Japanese traditional culture, likeseeing wedding ceremonies or learn how to pray in
Shinto style. After walking through a long Sandou(shrine approaching way), we cleaned our hands at
the Temizuya and walked into the central sanctuary.
There are not only the imposing buildings but also
activities for tourists to experience, for example,
to write an Ema votive tablet or buy an Omamori
talisman as a souvenir. We were fortunate to witness
a solemn procession of the Shinto wedding there.
Two priests and two maidens in a traditional dress
walked at first, followed by the couple under a big
red umbrella, and then family and friends. It was
really striking, and the spectators also sent the best
wishes to the newlyweds. (Muye)

uring our first field trip to Tokyo, we had some freetime in the quarters of Omotesando and Shibuya.
Omotesando is a quarter mostly for the younger
Japanese with a lot of colourful small shops where you
can buy clothes and food or gifts. It looks a little bit
like Camden Town in London. There we got into a local
sushi restaurant and tried a lot of the real JapaneseSushi, which is quite better than the one you can find inEurope.
fter this, we went to Shibuya. This quarter is known
for art and modern clothes. The most impressive
part for us was the Shibuya crossing, where during one
green phase, more than 1000 people across the street.
From a viewing platform, you have a great look over thewhole intersection. But Shibuya was really crowded,
also with a demo going on, and especially the train
station near to the scramble crossing was overflowing.
Lastly, with a short walk through the area of Shibuya,
our first field trip to Tokyo got an impressive end. (Julius)A

海する３グループに分かれて行動しました。私は三井アウトレットパークのグループで、その場所へは外国人

浜幕張エリア散策では東京ゲームショー、イオンモール等を含む北エリア、三井アウトレットパークを訪問がどれだけ訪問するのか、また必要な情報が外国人にも伝わっているのかなどのインタビューを行いました。様々な質問をしていく中で最も驚いたことは、外国人のスタッフを雇っていたり、お店の人が相手の言語に対応できない場合、オペレーターに繋がるシステムが導入されていたことです。一方で東京散策、具体的には原宿・渋谷エリアを訪問した際、外国人の数は幕張エリアよりも多く見受けられましたが、英語の標記や通訳が出来る人が少なかったように思います。また渋谷のスクランブル交差点は、それを見慣れた私たちにとっては “ ただ混雑している ” というマイナスイメージが強いものであったが、一緒に行動していたドイツ人学生にとっては興味深いものであるという事実に衝撃を受けました。この活動を通して知らない情報や感覚を学ぶことが出来たので、とても良い経験となりました。（秦美乃莉 / Minori）
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Main Program: Sep 18

Explore Chiba-city Tourism
WTe had a lecture on the Tourism policy of
Chiba City from Ms Kokame, who is working
at the Tourism department of City Hall Chiba.
he attractions of Chiba City are that it isconvenient to travel from Narita Airport toDisneyland and Tokyo area, the monorail is aunique hanging type, and in winter you can see
Diamond Fuji from the Makuhari area etc. On theother hand, since many people go directly to Tokyo
from Narita Airport, it is rare to visit Chiba City forsightseeing or stay overnight in Chiba City.
o solve these issues, Chiba City has organized
an event in which people can have dinner
in Chiba City. Also, the City has improved
restaurants and prayer rooms so that Muslims caneasily come, and has implemented a homestay
program in the hope that the citizens will deepen
their understanding of Muslims (in Malaysia). Afterlunch, we went around Chiba city center area(include Chiba Shrine and Castle) with volunteers
who usually do Chiba city tour for tourists.
Then, we had a Q&A session with Chiba Tourist
personnel and the volunteers.
n the session, questions we asked were how
many foreign tourists they have been touring
with, how they advertise the tour, etc. And
since we actually experienced the tour that day,
we had time to talk about how it would be betterto go on the tour in the future, such as how
many people are needed to go sightseeing in
one group. (Aoi)

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Main Program: Sep 18

Guided Tour in Chiba CityIn the afternoon, participants were divided
into two groups to experience a guided tour
to Chiba Shrine and Castle by the volunteers of
Chiba city. Moving around with the monorail, we
visited Chiba Shrine, which is a Japanese Shinto
Shrine, but with some peculiar characteristics.
The shrine is painted in orange-red, which is
not unusual, but also not an everyday sight fora shrine. The diety revered there is Myoken, a
Shinto interpretation of a Buddhist boddisathtva
that is a personification of the North Start.
Thus star constellations play an important roleand visitors can pray to different directions
according to their personal needs and wishes.
The tour guide was very knowledgable about theshrine and Shinto in general. Our tour to Chiba
Castle led us to one of the oldest buildings in
Chiba prefecture. The museum is located within
the Chiba-shi Inohana Park. We had a local
guide from Chiba City, who gave a presentation
about the most interesting parts of Japanese
history, which was exhibited there. At first, welearned something about the old Samurai, whowere comparable with the medieval knights we

had in Europe. Chiba Clan has been a famousfamily of Samurai, who took part in many battles
and political decisions in Japan. The prefecture
has its name from them. Then we learned aboutlife in Japan in the 17th and 18th century. Different
developments took place and helped Japan
becoming a modern country as it is today. Finally,
we reached the floor in which modern history was
shown. Interesting for me was that the furniture
reminded me of GDR, German Democratic
Republic. Also, the people of Japan still kept theirTenno (Japanese Emperor) after the war. On top of
the building, we had a nice view of the park andparts of Chiba City. (Ayu and Raphael)

6日目（9 月 18 日）の午前中は大学に千葉市観光協会の小亀さんにお越しいただいて講義をしていただきました。千葉市における観光産業への取り組みについて、実際に現場でご活躍されている方のお話を直接伺えたのはとても貴重だったと思います。午後のフィールドワークでは千葉駅周辺で行なわれている外国人観光客向けのガイドツアーに参加しました。このツアーはボランティアの方によるガイドのもと、千葉の町を歩き千葉城や千葉神社などを訪れるもので、ツアー後はボランティアの方々にお話を伺うこともできました。千葉駅周辺という自分たちにとって身近な町を観光客の視点から見るのはとても新鮮で、それまで知らなかった千葉の町の魅力を再発見することができたのと同時に、先日訪れた東京や幕張の様子と比較して様々な課題も見つかりました。この日の講義やフィールドワークは千葉市の観光の現状や課題を知るだけでなく、千葉県としての観光振興における市の役割や他地域との関わり方についても考えることができた良い機会となりました。（西沢美樹 / Miki）
12
12

Main Program: Sep 19

Visit to Narita, Shibayama & Yokoshiba-HikariWe started our Fieldwork Trip to Narita
from early morning. We walked from the
Buddhist temple Narita-san to the train stationand passed beautiful traditional restaurants andsmall craftsmanship stores. Afterwards, we took
the train to Shibayama Chiyoda Station, which
is barely used. We explored the area aroundthe backside of Narita Airport and visited the
Hikoki no oka, Plane Watching Park, where
you can watch planes start and land. After
that, we visited Yume Park Makino, a former
school which is now used as a venue for sports
events and as a community center. There we
had bento lunch and tried out their services fortourists, such as mountain biking. Meanwhile,
we received information about how the schoolbuilding was reformed and how it will be usedin the future. We also gathered ideas on how to
improve tourism around this area. Subsequently,
we moved to Yokoshiba Greenpark and took
part in a canoeing experience. We were divided
into groups of two and canoed together for one
hour at the Kuriyama river. Finally, we drove toYakata beach, and collected shells and someof our German boys went swimming in the still
very warm ocean. Unfortunately swimming inthe sea isn´t popular at the beginning of autumn
in Japan and the beach was empty. After a long,
exciting and eventful day we arrived back at
Chiba University in the late evening. (Janine)

13

Main Program: Sep 18, 20&21

Workshops towards MidtermAt first, everybody decided for somekeywords we wanted to work with andwrote them down. The professors checked
them, and after this, they split us in groups offour to five persons. Then we sat together andused the whiteboards to brainstorm about our
topics. Two groups used monitors to visualize
the facts from the internet. We could also use
the information of lectures by Ms Kokame
Saori and Professor Abe as well as the printed
material the professors provided us. Together
we analyzed the problems of our topic andtried to find solutions for them. After that, weselected the topics we wanted to present. All
groups used Google Slides so that everybody
could work on their topics on their own laptops.
We had the chance to practice our presentations
in our groups at first for improving last things.
In sum, we had only about six hours to work on
the presentations before presenting it, which
was a good exercise in time management. (Eric)G

SP での学習を通し、私は千葉県で成田山が外国人に人気のある観光地であると知りました。しかし自分自身行ったことがなかったので、なぜ人気なのかが分かりませんでした。実際に訪れてみて、その昔ながらの日本の街並みなどが分かり、人気の理由を知ることができました。この体験から実際に見ることの大切さを改めて感じました。芝山千代田は空港の近くということもあり、将来の可能性を感じることができました。今後、地域活性化の先導を切っていく地域になると思いました。横芝光町ではカヌーの体験をさせていただきました。自然に囲まれたのどかな場所でカヌーができ、とても楽しかったです。最近の子どもたちは自然体験をする機会が少なくなっているので、子どもをターゲットにした観光ができると思いました。また鮭の稚魚を育ててもらう体験について聞き、なかなかできず、貴重で大変興味深いと思いました。またこの体験では一回だけでなく、複数回訪れることになるのも素晴らしいプログラムだと思いました。 最後に台風被害が甚大ななか、私たちの訪問を受け入れてくださった皆様に感謝いたします（三瓶有希乃 / Yukino）
14
14

Main Program: Sep 20

Poster Presentation by Prof. Ueda's TeamT

he master and doctoral students under thesupervision of Prof. Ueda (Design Culture
Unit of Design Science, Faculty of Engineering)in their Poster Presentation Session presented
various topics of traditional design & culture
from Chiba's Boso area. Projects included local
foods, festivals, "Maiwai" (fishermen's dress-up
costume), design with new digital applications,and also the reproduction of Buddha Statues
by using 3D printing technologies. The main
point was the combination of rediscovered local,
traditional assets with modern technologies suchas digitalization to foster crafts and endogenous
regional development. They are attempts to create
tourism-related assets by fostering culture throughdesign. During our discussion with the studentsof Prof. Ueda, we were focusing on tourism fortourists moving in to visit various famous areas
but learned that ordinary local life includes anenormous potential for tourism if we are creative
enough to find it. This Poster Presentation Session
thus showed us different aspects in thinking about
tourism itself before actual visiting Chiba's Boso
Area during GSP. By seeing and thinking about
this aspect of tourism, we could change ourmindset by widening our understanding of tourism.
We tended to see tourism as an existing concept.
Still, this Poster Presentation Session was a good
opportunity for us to think about tourism in a way
to combine existing local traditional life with newtechnologies and ideas. Thanks to the masterand doctoral students for giving us this kind of an
opportunity! (Osamu)

15

Main Program: Sep 21

Midterm Presentations
T

he five teams offered an overview of
their initial findings during the midterm
presentations. These were based on the previous
trips and workshop days, the first impressions
the German students had gathered as visitors
so far, and the input the Japanese students
provided as local residents.Topics addressed
points such as advertisement, sustainability,communication and countryside tourism; thegroups shared issues they had found concerning
their topic and introduced first attempts to findsolutions. Sharing this information provided
other groups with a broader insight into thegeneral state of tourism in Chiba prefecture. This
exchange of ideas motivated everyone to lookat the main topic from different perspectives.
After each team spent 15 minutes presenting,the staff spent about five minutes on giving
thorough feedback while other participants had
the chance to ask questions. Based on thesepresentations, the teams were reorganized, andthe topics adjusted. (Nicole)

中ズム、人々を千葉に滞在させるには、千葉県農村部の観光の促進、言語 / コミュニケーション、広告（お間発表では以下の題について５つのグループに分かれて作業をしました。持続可能な観光とオーバーツーリ

よび情報）戦略。私たちは事前にフィールドワークで学んだこととこれらの題を関連付けながら限りある時間の中で、話し合い、考え協力しながらプレゼンテーションを作成しました。私のグループは広告（および情報）戦
略がテーマで、どのように SNS（インスタグラム、ユーチューブ等）を利用すれば外国人観光客に千葉県の事について知ってもらえるかが焦点でした。またフィールドワークで訪れた芝山町にある “ ゆめパーク牧野 ” のような職業訓練校跡地を利用する町おこしの例とムスリム観光客とをどう結び付けるのかも考えました。さらにインス
タグラム、ユーチューブなどのインフルエンサーが千葉県について触れることで広告の媒体になるということも発表しました。（濱中レダ / Reda）
16

Main Program: Sep 20

Lectures by Mr. Yoshida & Prof. AbeWe had another workshop day at Chiba
University and listened to two lectures, one
by Professor Abe and one by Mr Yoshida. Bothwere about the region of Minamiboso. Professor
Atsushi Abe is Regional Coordinator from the Officeof Community and Innovation and a passionate
racing bicyclist. At first, he talked about regional
problems like declining population, shrinking
birthrate, increasing average age, and leaving youth.
He presented the goals of the Chiba University
Regional Creation Projects COC and COC+,
which are promoting the regional industry, regional
employment and new companies. Subsequently,
he presented ideas on how to reinforce suburban
areas like substantial transformations of closed
facilities into guest houses, restaurants and coworking spaces. Another idea of him was theintensification of cycling tourism with more cycling
racks, rental places, marked cycle paths and theutilization of the B.B.Base Train. Mr Yoshida is thehead of the tourism center of Minamiboso andpointed out the specialities like the biwa fruit, main
tourist attractions, local events and measures how
to improve tourism in the southern area. One of
his three ideas he presented was the expansionof roadside stations called “Michi no Eki” whichsell local products and sometimes offer a wholeexperience package with outdoor installations likefootbaths. He also talked about cycling tourism
and health tourism. Minamiboso city has beenrecognized for the first time as a base for woodtherapy in the whole of Japan in 2014 and is now
using it as an activity to improve tourism. (Janine)17

Main Program: Sep 23

Trip to Minami-Boso Day 1O

Tn the eleventh day, we started the twoday journey to Minami-Boso. From now
on, our goal was to investigate our theories
from the midterm presentation. We started fromInage Station and went to Minami-Boso by train,presumably as most foreign tourists would do.
There we drove around with the bus to get a
personal view and opinion over the area. First,
we visited two road stations and investigatedtheir profiles and offerings. While we were there,
we lear ned for example, about Community
Supported Agriculture and how road stations
create infrastructure for bicyclists as well. Our
next goal was the forest therapy site, where wewere supposed to learn about health tourism.
But unfortunately, the area was highly damagedby the typhoon, and thus we learned aboutplans and problems of how to revitalize thetyphoon-struck area. After this, we went to the
Tateyama Folk Museum, which is mostly about
the life of the fisher community in Tateyama.
Then we moved on to the community projectthat was presented to us by Prof. Abe.

he MUJI inspired community offers small
shelter houses for private use, while everythingelse is shared in the community, such as toilets,
shower and kitchen. Our last station of the day was
Nojimasaki Lighthouse with its beautiful cliffs andviewpoints. The day ended then with checking into
Shirahama Floral Hall where we stayed overnight.
We worked in a short workshop to recap the daywith a presentation of our first ideas. (Ephraim)

一ただ例年と決定的に違うことは、9 月上旬での台風の甚大な被害が影響しており、それが観光客の減少の

泊二日の合宿はとても有意義なものであり、自分の目で千葉の観光の現状を確かめる良い機会となった。

一因となってしまっていたことである。2 日間で三箇所の道の駅を訪れた。現地の特産物や千葉県ならではのお土産コーナーがあり、そこではローカルの良さを感じられた。しかし、問題は訪問客が少ないということだ。近辺に住む人の訪問は多少あるが、県外や県内の遠くに住む人々はそもそも場所の存在を知らないなどと、いまだ知名度が低い。HP などで宣伝をしているが、その効果が薄い、あるいは宣伝の仕方が不十分であると考えた。
その他、南房総エリアにある神社や寺院の観光、灯台からの海の眺望を楽しんだ。自然はとても豊かなため、多くの人々に存在を知ってもらえば、全国にあるような観光名所となっても不思議ではないと感じた。ただ、知名度の低さだけではなく、交通の便や外国人観光客向けの案内が不足していることも問題に上げられるのではないかと考えた。（伏見朋音 / Tomone）
14
18

Main Program: Sep 24

Trip to Minami-Boso Day 2
P

rofessors divided us into two groups, one
group visited Hie shrine, and our group
visited Takabe shrine, the only shrine in Japanthat is dedicated to a culinary god. Then, welear ned not only about Shintoism, but also
how to fish and cook traditionally, that the
HOCHOSIKI knife ceremony is dating back tothe beginning of the Heian Era, so has beenaround for over 1000 years. Kindly, there was apamphlet written in both Japanese and English.
Next, both groups joined together and ate
whale for lunch. Some countries, especiallyin Europe, refuse to eat whale, but it is partof the traditional culture of Minamiboso. We
had a chance to think about this issue again.
Minamiboso is very famous for various kinds offoods such as whales and biwa, that is one of
the citrus fruits. We could enjoy eating it too.
All in all, We realized that ALL Chiba areas held
substantial appeal to stay longer and explore
more deeply. (Tsubasa)

19

Main Program: Sep 25-26

Workshops & Final Presentations
A

fter arriving back from our fieldwork trip
to Minami Boso in the evening before, westarted the final presentation workshop at 9
am on Wednesday 25th. Because we had justthis one day to prepare our final presentations,
everyone had to make an effort. Additionally,
it was the first time to work together with our
new group in the classroom. At first, the oldgroup members had to present their actual
research and solution suggestions, show their
mid-presentations again and repeat the review
given by the professors. After that, all together
started to discuss the topic again, figured out
new aspects and found the main solutions topresent on the next day. Working concentrated
and helping each other was the foundation of
success. From time to time, the professors
also listened to our discussions and gave someadvice that every group were able to prepare asolid presentation and nice slides. At the endof the workshop, we felt well prepared to show
our results in front of the stakeholders andprofessors the next day. (Felix)

最での都内や千葉のフィールドトリップや、千葉の宿泊学習時に考えたことをワークショップでアイデアを話

終日にはそれぞれの五つのテーマごとに班にわかれ最終プレゼンテーションを行いました。班ごとに今まし合いました。それぞれのプレゼンの内容は以下のようなものでした。一つ目はコミュニケーションと言語で、英語教育や英語を話せるレベルに分けたネクタイの着用などの解決策、二つ目は広告では、インターネットの活用で SNS や YouTuber を用いるといったもの、三つ目は地域振興で、千葉の自然を活かしたサイクリングや神社巡りなど、四つ目は持続可能なツーリズムで、千葉の名所の花畑やスタンプラリーを実施するといったもの、五つ目は歴史とツーリズムで、千葉の観光アプリを開発したり、駅のホームまでの長い道に展示を行うといったものでした。どの班もドイツのメンバーと日本のメンバーが協力してクリエイティブなとても面白いアイ
デアを発表したプレゼンテーションであったと思います。（山本京香 / Kyoka）
20

Final Proposals
1.Laguage and CommunicationAt the first stage, we thought mainly aboutcommunication without language, such as
by using pictures, diagrams, and illustrations.
we had a lot of discussions with the membersof the group. As a result, we concluded thenecessity to use English also in Japan, withsimple English already may be fine as long asJapanese people dared themselves more to use
the language. There are many Japanese who
refuse to answer when they are asked in English.
But most of them can speak simple English. We
thought that having a little more courage on theJapanese side would allow tourists to spend a
bit better time here. We further found that it may
be a good way to visualize the level of English
skills on the clothes of employees in the service
sector; for example, the color of the tie could
indicate English proficiency.
n addition, cultural differences are also a
cause of poor communication. So we thought

about what kind of initiatives we can do tounderstand each other's culture. It was a very
difficult subject, but we were able to put ourfindings together well as to give a good basefor further discussion among all participants.
(Yukino)I

to make some limited biwa production just like
perfume. These companies could make money
by selling biwa perfume, and southern Chiba will
also be more well-known.
e also noticed the influence of SNSMedia and thought it’s a good way touse more SNS media to introduce Chiba. The
government could do some collaboration withsome Youtubers, Instagrammers and Twitterers,
invite or fund them to make promotional videos
of Chiba. And the local people could learn anduse the SNS to tell others what is the special
things in Chiba. (Muye)

2. AdvertisementCh i b a i s c o m p o s e d o f t h re e p a r t s : t h enorthern Chiba, the midden Chiba
and the souther n Chiba. Each part has its
own characteristics that ask for a different
advertisement. Because the north of Chiba
has abundant mountain and local resources,
we plan the program “Welcome to farmer life”.
The local people could use empty houses torent and sell fresh vegetables and fruits to thetourists, and tourists could experience the realnatural Japanese life with the local people. For
Chiba City, we want to build it like a fashion
center. We developed the idea called “Onefree day at Aeon”. The Aeon Mall could recruit
someone to experience one free day. In that day
he could try everything in Aeon mall for free,
after that he should also write feedback. It’s areally good advertisement for Chiba City. The
southern Chiba has a lot of local specialities, forexample, biwa. Because of the expensivenessof the biwa, we want to invite some companies

W21

3. RevitalizationOur group first recapitulated prominentissues in the area of Chiba prefecture suchas the declining population and the resulting
increase in abandoned homes, but also thescarcity of unique road station themes and an
improvable biking network. The overall message
behind the solutions to conquer these problems
was to strengthen and expand the utilizationand integration of already existing attractions,also involving local people, rather than to create
disconcerting new influences.
o realize these goals, the group narrowed
their targeted groups down to groups ofyounger people, e.g. school and college student
groups, health-conscious tourists and long-term
travellers. New types of accommodation could
be provided to these groups by transforminga part of the neglected houses into partiallyself-sustaining housings while others could
turn into communal spaces like bars and art

studios. Use of local products, scenic featuresand culture should be applied to design andto promote individual road stations, achievinga sort of flagship status. Furthermore, thesestations ought to be connected by a functioning,wide network of cycle tracks that also enables
travellers to experience the unique coastal
landscapes of the prefecture. Additional support
can be provided by repair stations within theroad stations, while it would also be beneficial
to offer bike rental services. (Nicole)T

4. Sustainable & Sports Tourism

W

it is located close to Tokyo, we think it is theright place for that. Moreover, we suppose many
foreign people like to experience in fishing or
harvesting, just like knowing to process it. Why
not offer this type of day trip? All in all, we think
Chiba has potential in sustainable and sports
tourism, and we hope to get some ideas to berealized. (Linda)

e proposed several ideas to make people
visit beautiful Chiba in a sustainable way.
Our first idea is Shukubo, that means to offer
a temple stay for foreign visitors. Moreover,
Minamiboso area is known for flowers. Therefore
we think it is the right place to offer Kadoh (aJapanese style of flower arrangement) lessons.
Furthermore, big events catch the attention ofmany people. For this reason, we think it could
be a good idea to implement an Ultramarathon
in Chiba. At the race day, many people will visit.
Athletes will also visit for training and possiblyin the future. One nice more sportive idea foreveryone is to build fitness trails. Everybody
can use it easily also in combination with ahiking tour. Another idea is summer camps. It
will bring children more in contact with nature,
discover and learning to know in an active way
also to make the experience, e.g. in surfing.
Because Chiba has lots of beautiful nature, and22

Final Proposals (Cont’)
5. History and Content Tourism

During this program, we saw a lot of
historical places, like the old bunker fromWWII in a beautiful park near Minamiboso. We
also visited shrines, e.g. in Chiba, and Tokyo.
In Minamiboso, we had the option to eat
whale meat. The decision to eat it can bringhard discussions, but the fishing whale is an
old tradition in Japan. We learned about it ina museum about fishing in Minamiboso anda museum in Chiba about the history of theprefecture. At our two-day stay in the southernpart of Chiba we visited two old Buddhist
temples. In the first one, we find some wood
carving art from 200 years ago. This work
belongs to one of the favourite artists in Chiba.
In the second one, we took part in a ceremony,
where we get an amulet for luck and richness.
n our final presentation about historical andcontent tourism edited to some of thesepoints. Such as the idea of reconfiguring theold airport tunnel to a portfolio of different
arts, where you can see the development of

the region and the airport. Another suggestion
was an event to present the art of fishing inmedieval times and to take part in it with fisherso f M i n a m i b o s o . T h e 3 rd p ro p o s a l w a s t h e
Chiba app where locals and tourist of Japanand foreigners can connect to have different
e x p e r i e n c e s i n t h e C h i b a re g i o n . T h e a p pworks with QR-codes that include facts about
historical places or other touristic attractions.
(Julius & Raphael)I

6. Teachers' IdeasFo r t h e t e a c h e r s o rg a n i z i n g , g u i d i n g a n d
accompanying the GSP, it is always the most
exciting part to see with what ideas students
come up, and it is challenging for us to hold backour own ideas in order to not impede on student's
ideas. But because the stakeholders were allso helpful in showing us around and telling us
about the various challenges of their respective
fields, we as teachers also felt it necessary toshare our ideas, even though they are of course
not "GSP approved" in the sense that we did
not arrive at them through proper group workwith a set of methodology. Thus, the following
ideas are only derived from observations andnot deeply checked for their feasibility. We foundthat Chiba City, especially Kaihin Makuhari area
as convention town could further style itself as"hub to Chiba peninsula". This way, tourists areencouraged to stay overnight before entering the
Bōsō peninsula. This is why we felt it necessarythat the space at Kaihin Makuhari station, which
is only a very small tourist office, should be

expanded to better promote the sightseeing spotsof the whole peninsula, such as German Village,
Mother's Farm, Kid's Kingdom and others.
or the peninsula in general, in order to improve
inbound tourism by individual foreigners, tocreate a "share car system" or "driving volunteers"system or other forms of matching services for
locals and tourists, which could also be realizablefor hobbies and sportive interests. (Juljan)

F

23

24

Participants

My experience in GSP was
stimulating. It was quite hardbecause we had to make apresentation in a limited time, but
I was very happy to meet greatfriends from Dresden and to haveso much fun. (Aoi)

I am glad that this program
deepened my understandingof travel and was interested inregional revitalization throughtourism. (Manaka)

It was a very great experienceto participate in this program
and work together with Japanese
students as one team. I learned
different things about a very
beautiful, not crowded region
close to Tokyo. どうもありがとうございます。(Linda)

The program offered a challenging
topic while exploring and getting
to know a less-travelled regionof Japan, showcasing how adecreasing population could also
affect our society in the future.
(Nicole)The GSP was a more valuable
experience than I had expected.
Through the interaction with HTW
students, I could broaden myhorizons. Danke schön! (Yurina)

It was my first time to debate
and present in English, so I wasa bit nervous and unsure. But I
am happy that I could share my
opinions with everybody. (Minori)

Ta k i n g p a r t i n t h e G S P i s a nabsolute “Must do” if you’rekeen to work interdisciplinary
with foreign students. The wellstructured schedule allows
you both discovering different
cultures and collaborative working
on interesting issues. (Jonas)

The Global Study Programm2019 was a great opportunity toexperience Japanese culture andget to know new people. Working
on the topic in groups wasfamiliar. I like to participate again.
(Julius)My heartfelt thanks to all members
related to this project for giving
us a nice indelible experienceduring this GSP, even in areasof Chiba that were seriously
damaged by the typhoon. (Osamu)

Through this program, I could
have great experiences anda deeper understanding of
tourism. Besides, thanks to thecollaborative study, I could notice
new viewpoints and make newfriends. Vielen Dank! (Miki)I enjoyed the GSP 2019 because
it was interesting to get in contact
with interesting people. It was
great to see a new country andculture.(Eric)

I am grateful for the opportunity
to discover Japan in a way a“normal” tourist could never do,with so much insight into its
beautiful culture and language.
Arigato! (Katarina)
25

I have not joined such aninternational program before. I
could not speak English frequently,
but it was a special experience forme to interact and cooperate withforeign students.
(Kyoka)I got a lot of precious experienceto think of Chiba Prefecture as awhole. I came to realize that group
discussion was very important for
my study. (Tomone)
The GSP enabled an easy
exchange with other students, andtherefore it was the perfect way
for me to get to know anotherculture - more profoundly than anormal tourist! It also allowed us
to analyze all aspects of tourism.
(Janine)Collaborating with other people,
getting to know new cultures andcollecting experience in a new
country is very important because,in the end, you realize that all
people are people. A fact that isbeing forgotten more and more.
Arigato GSP 2019! (Felix)

Indeed, the program was tough,but it was meaningful. I could
learn many essential things
through fieldworks and teamcollaborating. I’ll take advantageof what I learned here and try
hard. (Tsubasa)

During the workshop in English, I
felt frustrated because even if I
had my own opinions, they were
not conveyed as I expected. It
was a good program that mademe realize the lack of my English
skills. (Yui)The GSP 2019 was a great
experience, which we wouldn’t
get from a regular trip to Japan.
We learned so much about
tourism and Japan from different
viewpoints. Thank you for agreat time to every participant.
(Ephraim)

Thanks for the GSP Program, I canexperience Japanese culture asa student. So interesting and sooishi, just like I have gained 3kg in
weight. XD (Muye)
Thanks.
(Ayu)

I was interested mostly in regional
revitalization this time. I was able
to come into contact with various
ideas by thinking together withGermans as well as Japanesepeople. (Yukino)

GSP was a great experience that
I got many new findings of urban
attractions and rural destinationsin Chiba and overall Japan. It was
hard for me to discuss smoothly
and logically, but it was so muchfun. (Reda)

I would do this again in every
parallel universe. GSP enlarged
my cultural horizon exorbitantly.
I hope this program will neverextinct. Thank you for everything!
(Raphael)
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Contact
web : http://cie.chiba-u.ac.jp/liberal_arts/gsp.html
E-mail : biontino@chiba-u.jp