OWNER DIRECTOR PROGRAMME (ODP)
www.ceibs.edu/africa

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OWNER DIRECTOR PROGRAMME (ODP)
Accra. Lagos. Shanghai
GET READY. SET. GROW: Transform and Scale Your Business to its Next Level

As an owner/director of a business in an emerging market economy,
you have the challenging task of growing and scaling yourbusinesses irrespec�ve of the voids in this environment. Should you
diversify your product por�olio? By how much? For how long? Howshould you posi�on your business? How should you market yourproducts or services in a digital world to get the best results? Howshould you ﬁnance growth and expansion? Debt versus equity? Howcan you grow your business into a micro-mul�na�onal? How can
you scale your business within and across borders especially given
the complexity of your home market? What are the strategies toreverse the vicious cycle of near stagna�on and reducing revenues?
The CEIBS Owner Director Programme provides owners or directorsof businesses like you the opportunity to share, learn and networkwith colleagues across various industries on key concepts that aﬀect
the survival and growth of their businesses. Through cases, tools,frameworks, and a collegial exchange of views, you will develop theskills and capacity to confront the complexi�es of a growingorganisa�on in a rapidly changing world. The programme is also
supported with resources that enable you conceptualize and test
your assump�ons about new business ideas or processes in real�me.

WHO SHOULD ATTENDThe uncertain�es of today’s business world demand thatcompanies be led by highly professional business leaders
who possess extraordinary foresight and vision.
Ideal candidates for this prac�ce-oriented programme areCEOs, Managing Directors, Chairmen, Presidents andExecu�ve Directors of small and medium enterprises(SMEs) based in Africa.
Following the philosophy of the Interna�onal Master inPrac�cing Management (IMPM), an innova�ve paradigm
ini�ated by the management guru Henry Mintzberg, CEIBS
has launched the ODP especially for leaders in fast
growing and successful enterprises who want to take theircompanies to the next level of growth and sustainability.

PROGRAMME OBJECTIVESOur Owner Director Programme aims to provide you with general management
perspec�ves, systema�c management knowledge, frameworks for strategic thinking andhands-on business leadership and management tools.
Our Owner Director Programme will provide an opportunity for you to:• Expand your perspec�ves on strategic issues within your industry and beyond• Learn skills and strategies from relevant cases to aid decision making in scaling
and diversiﬁca�on• Share your experiences for the beneﬁt of others• Forge strong rela�onships with your counterparts across transna�onal andmul�cultural channels• Acquire the key resources to guide con�nuous learning, improvement andcorporate performance• Test your business and strategy
ideas and gather feedback in a friendly,T:
intellectually s�mula�ng yet challenging environment• Conceptualize and understand how to implement the most appropriate
approach to succession planning
These opportuni�es will equip you to learn, implement and, share your new knowledge.

PROGRAMME BENEFITSThis programme is designed to help owners and directors of fast growing enterprises
re-think the key business leadership and management challenges they are facing, set up
modern and agile management systems, and lay a solid founda�on for scaling theirbusiness growth in a dynamic business landscape. It will challenge you to get the best outof yourself. You will gain conﬁdence, feel re-invigorated and be ready to improve theperformance of your business.
By the end of the programme, you will have:• Acquired specialised knowledge of human resources, marke�ng, ﬁnance andaccoun�ng, formula�on and implementa�on of strategies pertaining tobusiness leadership and management• Developed advanced and prac�cal management tools, formed your own
theore�cal frameworks for business leadership and management and masteredeﬀec�ve, strategic models• Gained a deeper understanding of the par�cular role of both CEOs, anddirectors, and learned how to establish construc�ve work rela�onships withemployees and external stakeholders• Further enhanced those skills, which are essen�al for both CEOs, and businessowners: nego�a�on, coaching and communica�on• Gained membership in the pres�gious CEIBS Global Alumni Associa�on andbeneﬁt from the interna�onal network available to members within and outsideAfrica

In just 30 years, CEIBS has developed into a leading Business School in Asia with a legacy acrossthe globe. In addi�on, CEIBS is the only top �er business school that has commi�ed to building astrong presence in Africa. We believe that African par�cipants and their communi�es hold great
poten�al and CEIBS wants to be the catalyst to unlock that exponen�al growth. Africanpar�cipants will not only beneﬁt from a top �er business educa�on but can also examine
ﬁrsthand the tenets that have made China’s economy such a booming success. Through CEIBS’presence in Africa, we can con�nually provide the managerial talent that the African economy
needs for growth and development.
For any business or corporate execu�ve looking to connect with China while s�ll having a grasp
on best prac�ces and trends around the world, CEIBS is the place for you.
Professor Dominique V. Turpin
Professor of Marke�ng, CEIBS
President (European), CEIBS

3Ci�es

3

Countries

Accra, Ghana

2Con�nents

6

Modules

Lagos, Nigeria

5Months

17/22
days

Shanghai, China

The content and curriculum of our Owner Director Programme are organised as an integrated and immersive learning processthat enables you – the owner or director – to engage systema�cally with complex strategic issues through the following 6
modules delivered across 3 ci�es:

PROGRAMME CONTENT
Financial Growth Strategy for Entrepreneurs
This module introduces par�cipants to principal concepts and toolsof ﬁnance needed for entrepreneurial success. These tools areessen�al for entrepreneurs to successfully a�ract funds to thebusiness and ensure that these funds are managed properly to growthe business. The course is designed to help entrepreneurs makebe�er investment and ﬁnancing decisions in entrepreneurialse�ngs. The course covers ﬁnance principles such as ﬁnancial
statements analysis, working capital management, businessvalua�on, capital investment analysis, ﬁnancial planning and control,and sources of ﬁnancing such as venture capitals and businessangels.

Beyond the Founder: Leading Family Businesses
This module is intended to provide grounding in the principles andprac�ce of succession planning to ensure that family businesses live
on to see the next genera�on. By the end of the course, par�cipantswould have enhanced understanding of the key issues and lessons infamily business succession planning to inform decisions and toenable them put in place measures for their business survival andgrowth. They will learn from successful and unsuccessful execu�vesof family businesses from various cultural and businessbackgrounds.

Disrup�on, Essence of Strategy and Organisa�onal
Agility
The focus of this module is on iden�fying the key drivers of
persistent superior performance that a founder/visioner/director/owner/chief execu�ve, who is the chief strategist of anorganisa�on can use to improve the strategy formula�on andexecu�on of his/her ﬁrm. The module adopts proven concepts andtools for analyzing industry a�rac�veness and compe��vedynamics, for understanding a ﬁrm’s value crea�on and compe��veadvantage, for developing innova�ve strategies both within a ﬁrm’s
value chain, and across industries and geographic markets, and forplanning the eﬀec�ve execu�on of an organisa�on’s strategy.

PROGRAMME CONTENT
Marke�ng Strategies for a Digital Economy“As Covid-19 impacts every aspect of work and life globally, we haveseen two years’ worth of digital transforma�on happen in just twomonths of our ﬁrst quarter (January – March 2020) period.” ~ SatyaNadella, Microso� CEO during his Q1 2020 earnings call. In a
post-Covid world, marke�ng like almost every area of business has
fundamentally changed. This module empowers the businessowner-director to develop and execute prac�cal, winning customer
acquisi�on, reten�on, and engagement strategies that are a ﬁt for a
hyper-disrup�ve digital economy. This highly immersive modulewould provide a range of prac�cal frameworks and tools to helptranslate the marke�ng eﬀorts of their businesses into sustainablewins in the new normal and beyond.

Global-Local (Glocal) Immersion and TeambuildingThis intensive module in Ghana explores prac�cali�es involved inbuilding and sustaining eﬀec�ve global teams that understand local
context. The module equips par�cipants to think global and act local.
The outcome of the module will be achieved through 3 approaches-Theory (Why & What); Prac�ce (How); and Impact (What If).
Par�cipants will come out of the module with a clear understandingof how to build and sustain successful teams that will deliverop�mum results.

Execu�ve Business Coaching
One-on-one engagement sessions with par�cipants with a focus on
the growth of their businesses.

Expositional Session on Doing Business in China
An insight into doing business in China.

CEIBS DIFFERENTIATOR
Before, during and a�er the 6 modules, we have designed andarranged a series of extra-curricular ac�vi�es that demonstrate theprac�ce-orienta�on of the programme in line with the execu�veeduca�on ideas of the Interna�onal Master in Prac�cing
Management (IMPM). These include:• Company Visits – Immerse yourself in businesses that address
your key challenges• Alumni Dinners – Network with our pres�gious alumni and shape
your next deal
• Learning through Reﬂec�on - Break away from your entrenchedposi�on and mindset through ques�oning, analyzing, discussing
and sharing• Learning Log – Use an eﬀec�ve way of systema�c thinking anddiscovery• Reﬂec�on Paper - Synthesize the knowledge gained from theprogramme to create a workable ac�on plan that will be
implemented in your business a�er the programme ends
• One-on-one execu�ve business coaching

PROGRAMME FEE
The programme fee is US$6,000 (excluding the post-programme
China immersion module) and is payable in installments
Your programme fee includes tui�on, course materials, caselicensing fees, cer�ﬁcate, accommoda�on when outside yourcountry of residence, breakfast, lunch and coﬀee breaks. The feedoes not cover your ﬂights.
* Cost of post-programme China immersion module to be
conﬁrmed laterADMISSION PROCEDURE• Interview: A�er receiving the Applica�on Form, we willcontact the applicant as soon as possible for an interview• For those who pass the interview, the CEIBS Admissions
Oﬃce will send them a Le�er of Provisional Acceptance and a
Payment No�ce• Priority for the Le�er of Acceptance shall be determined bydate of receipt of payment
Given space limita�ons, CEIBS reserves the right to stop
accep�ng applica�ons or transfer applica�ons to the next
cohort of the same programme. Generally, applica�on must
be completed at least 20 days prior to the programme startdate. All applica�on forms are examined in order ofsubmission, and the seats will be conﬁrmed based on theLe�er of Acceptance. Applica�ons received less than 20 days
prior to the programme start date will be handled on acase-by-case basis.

CANCELLATIONS
Any cancella�on made 15 days or more prior to theprogramme start date is eligible for a full refund ofprogramme fees paid. However, the expenses arising
therefrom shall be on the account of the applicant or his/heremployer. Any cancella�on made less than 15 days prior to theprogramme start date shall be subject to a fee of 20 percent of
the total programme fee. A�er the programme starts, no fees
shall be refunded for par�cipants who withdraw from theprogramme for any reason.

For the business owner who is looking foropportuni�es to scale up and build sustainable growth,
the CEIBS Owner Director Programme (ODP) is for you.
The programme typically examines strategies for SMEs
to succeed in the digital age. Learning throughreﬂec�on and breaking away from entrenchedposi�ons and mind-sets through ques�oning,
analysing, discussing and sharing with accomplishedclassmates, the CEIBS ODP allows the business ownerto u�lise the knowledge gained from the programme
to transform his/her business while at the same �mebuilding a powerful business network.
Professor Mathew Tsamenyi
Execu�ve Director
CEIBS Africa

NEXT STEPS
To take your place in the Owner Director Programme, here are
a number of things you can do:• Complete and send in the applica�on form
• Reserve a Place by emailing your names, mobile number
and country of residence to africaprogram@ceibs.edu• Call any of the following numbers:+233 54 431 5238 / +233 54 012 0402 (Ghana)+234 903 185 5879 / +234 812 312 0200 (Nigeria)

Locate Us:

Telephone:

China Europe Interna�onal Business School
Accra Campus
5 Monrovia Road, East Legon, Accra, Ghana

Ghana+233 54 431 5238
+233 54 434 1031

China Europe Internatonal Business School
Nigeria Country Oﬃce
No.2 Louis Solomon Street, Victoria Island, Lagos,
Nigeria

Nigeria+234 903 185 5879+234 812 312 0200
Email: africaprogram@ceibs.edu
Web: www.ceibs.edu/africa"The CEIBS Owner Director Programme...Developing Africa’s Global Businesses"