8548 finance report che*6b

2/4/04

11:30 amPage 2WWF Annual Review 2003

2/4/04

11:30 amPage 3© WWF-Canon/Hartmut JUNGIUS

8548 finance report che*6b

We must realize that conservation work, and particularly
its crucial importance for sustainable development insome of the poorest nations, is all the more relevant inperiods of fragile security and economic crisis.
Chief Emeka Anyaoku, President, WWF International

1 For a living planet

12 Mutual benefits

3 Our human footprint

13 Long-term commitment

4 An NGO in today’s world

14 WWF International Board & Directors

6 Making a difference

16 Network expansion; Steady growth;
Practising what we preach

8 Tracking funds
9 Income and Expenditure

17 WWF offices

2/4/04

11:30 amPage 4© WWF-Canon/Jean-Luc RAY

8548 finance report che*6b

For a living planet
Claude Martin, Director General, WWF International

WWF’s Annual Review for2003 provides an overview ofthe facts and figures, alongwith updates on emerging
global trends, our recent
achievements, and how wesee our future unfolding.
Altogether, 2003 was a busy yet successful year for WWF, with many
important conservation developments. At the World Parks Congress in South
Africa, WWF was recognized by governments from around the world for its
forceful engagement on protected-areas establishment and management.
For example, WWF’s call for an increased commitment to protected areas
resulted in Madagascar – one of the world’s most biologically rich but
economically poor countries – agreeing to triple its protected areas. Suchaction significantly enhances opportunities for conservation and sustainable
development. WWF also helped persuade the Australian government toprotect nearly a third of the Great Barrier Reef, creating the largest networkof marine sanctuaries in the world. And, thanks to WWF’s efforts in Canada,
major timber companies have signed up to sustainably manage theirproduction, encompassing about one third of the country’s forests, under the
independent certification scheme of the Forest Stewardship Council (FSC).

1

2

2/4/04

11:30 amPage 5© WWF-Canon / Michel ROGGO

8548 finance report che*6b

For a living planet

WWF is unique in its ability to partner with others
and to broker concrete conservation solutions.
WWF’s influence helped ban destructive driftnets inand power generating companies to reduce CO2– a deal between the Brazilian government, the World

the Mediterranean, win stricter rules for single-hull oil

emissions; and DetoX supports new legislation to

Bank, the Global Environment Facility, and WWF, totankers, and secure millions of hectares of life-

regulate harmful chemicals threatening people andprotect 12 per cent of the Amazon – an area twice

supporting wetlands from the Niger Delta to thewildlife alike. WWF’s ambitious programmes andthe size of the United Kingdom.

Yangtze River Basin. Online campaigns contributed

concrete targets provide a vision as well as a tool forto new penalties for illegal wildlife trade in Europe andmeasuring our progress; they also give us credibility

a ban on tiger hunting in Malaysia. After decades ofand accountability with our partners, many of whomworking to save Brazil’s golden lion tamarin fromhave adopted similar targets.

almost certain extinction, recent studies indicate there

Key decision-makers see WWF as an organizationthat engages with a wide variety of partners in aneffort to find solutions. WWF’s dual strength, at thefield and policy level, enables us to act globally as

The results of this focused approach are clearly visible

well as locally. We also have a vast reservoir of talent

in the WWF-World Bank Alliance, where numerous

among our staff worldwide, who help leverage

governments have responded to the challenge by

extraordinary results and contribute to our global

protecting critical forest habitats and adopting new

strategy. As challenging as it may be to lead an

Early in 2004, WWF launched two new campaigns:

sustainable use policies. The most substantial pledgeorganization with so many different cultures andPowerSwitch aims to work directly with consumers

to date is the Amazon Regional Protected Areas plan

perspectives, it is the key to our success. We may

are now about 2,000 primates in the wild and thespecies has been removed from the “critically”
endangered list.

14.6 million hectares: the average annual rate of natural forest loss – an area the size of Nepal. That’s 30 hectares every minute • Air fresheners, food microwaved in plastic dishware, gases given

2/4/04

11:30 amPage 6© WWF-Canon / André BÄRTSCHI

8548 finance report che*6b3

Our human footprint
WWF’s Living Planet Report – a periodic
indicator of the human pressures on theworld’s forests, freshwater wetlands, andseas – shows that over 20 per cent morenatural resources are being used each year
than the Earth can regenerate.
In the last 30 years our natural capital has declined byabout 35 per cent while human consumption continues
to escalate. It is as if we are running up a massive
environmental overdraft that is dangerously unsustainable.
Unless urgent action is taken, WWF believes that, within
the next 30 years, human welfare and economic
productivity could go into decline.

not always be like-minded, but we can draw

These safeguards apply to, not least, the growing

on the practical expertise of our international

impacts of climate change on many ecosystems

network to help find solutions.

and local communities.

Despite numerous achievements, much more

WWF is unique in its ability to partner with others

must be done to emphasize the critical role ofand to broker concrete conservation solutions.

resource management in poverty alleviation.

With the continued trust and support from

The poorest of countries continue to struggle,

donors, members, local partners, governments,

while rich nations still reap most of the benefits

progressive businesses, and scientists, we willof distorted global trade regimes. If we are everalways find a way forward. We kindly invite you

going to achieve our mission, national economic

to join us – for a living planet. CM

There is a lot we can do to help redress the balance
and we use the report as a basis to urge governments,
business, and industry to take action:• Improve the way in which we use natural
resources to generate economic wealth• Consume resources more efficiently andaddress disparities between high- and lowincome countries• Improve the protection, management,

policies, private investments, and internationaland restoration of forests, wetlands,

assistance will need to factor in the true costs

and marine environments.

on the environment and ensure the proper

Recognizing the Earth’s biological limits is essential for

safeguards are taken into account.

a sustainable future.

off by new carpets and furniture: some of the ways that chemicals enter our bodies • 2,000 to 5,000 litres: the volume of water needed to produce an individual’s daily food requirements.

4

2/4/04

11:30 amPage 7

An NGO in today’s world
Paul Steele, Chief Operating Officer, WWF International

With almost 4,000 employees
in more than 100 countries
working in global teams todeliver specific results to meetthe organization’s key targets,one could draw comparisons
between WWF and many multinational corporations. However,
our ethos – for a living planet –sets us apart.
Over the years, we have sharpened our approach to conservation.
We still conduct cutting-edge campaigns on the hot issues of theday, realizing the importance communications play in reaching
new stakeholders and swaying political opinion. However, we are
increasingly engaging in getting businesses, technical practitioners,
and financial movers and shakers to play their role too. The sheer
number of challenges facing the planet today are far too great for
WWF to tackle alone.

965 kilometres: the length of commercial fishing nets which break loose and float freely, killing 1 million seabirds and 300,000 marine mammals every year • 400 million tonnes: the worldwide© WWF-Canon / Michel GUNTHER

8548 finance report che*6b8548 finance report che*6b

2/4/04

11:30 amPage 85There is no other conservation organization in
the world today that has the on-the-ground field
experience of WWF.
Moreover, non-governmental organizations (NGOs) everywhere have been facing

There is no other conservation organization in the world today that has the on-difficult times. This is particularly the case in the environmental arena. During thethe-ground field experience of WWF. This work on the ground allows us to basepast few years, we have had to compete for funding in the face of real humanour policies on sound science and to constantly incorporate the lessons learned

disaster, as well as wade through difficult financial times with all of our corefrom the field into this work. The results are often used to brief governments,

supporters. Our work in safeguarding the environment often requires taking aother NGOs and institutions, as well as our own global organization and partners

long-term view and a step-by-step approach, but, unfortunately, the politicalin the field.

climate in some countries has not taken this perspective, frequently putting up
road blocks or trying to reverse important environmental legislation, and evenquestioning the legitimacy of NGOs and their work.

By taking an adaptive management approach, not only is WWF always learning –a great asset in any organization – but we are also ensuring that WWF is globally
ready to meet any new environmental challenges that come our way. When you

Despite these hurdles, WWF is thriving as an organization, creating new

add to this the passion that drives the people who work for and with WWF, I’dpartnerships and developing new solutions. We continue to strengthen oursay we can look any other multinational organization squarely in the eye. PS

conservation programme, and we have certainly not shied away from questions
about our right to represent the environment on behalf of millions of supporters
or to form policies based on 40 plus years of solid scientific experience. In thisarea, WWF is more than credible.

production of chemicals each year, compared to 1 million tonnes a year in 1930 • US$1.5 billion: the value of stolen tropical timber reportedly imported by the European Union each year.

8548 finance report che*6b6

2/4/04

11:30 amPage 9Making a difference
Chris Hails, Programme Director, WWF International

The challenge for WWF is that all environmental problems are important – but one
organization cannot tackle them all. Therefore we need to focus on critical places
and issues, and forge partnerships to make a measurable difference to the stateof the world. We need to know what is the return on investment for the moneythat goes through WWF.
To do this we have prioritized those areas around the world which represent

We then take our work across the world and address a series of global

globally outstanding examples of biodiversity: we call these the “Global 200”

programme targets which we have set for ourselves under different themes.

ecoregions. In a selection of these, WWF is working with local communities,

In this way we have a system for measuring our results so that we know whether

government agencies, partner NGOs, and key businesses to implement

and where we are making progress. We have almost 2,000 projects going on

programmes to ensure the long-term security of these very special places.

around the world and what follows are some of the most important developments

This means we tackle the social, economic, and policy issues which are critical toof the past year.

sustainable livelihoods for people and the ecosystems upon which they depend.

Toxics Programme

Living Waters Programme
Wetlands cover 6 per cent of the Earth’s land
surface and provide clean water, medicinal
plants, fish, and other raw materials on whichpeople and wildlife depend. Our goal is to have
55 million hectares protected by June 2004.
We have already achieved 42 million, with afurther 12 million pledged. In only four years,
we have instigated about 28 per cent of the
120 million hectares of wetlands declaredunder the Ramsar Convention – the world’s
foremost intergovernmental treaty for theconservation and wise use of wetlands.

A continuing threat to freshwater ecosystems is
infrastructure such as dams and engineering totransfer water from one river basin to another.
WWF has helped stop or re-orient up to elevendamaging projects – for example in Poland –and is promoting sustainable alternatives indeveloping countries such as Zambia.

Toxic industrial, chemical, and pesticidecontamination is all-pervasive. Scientists
increasingly find impacts everywhere. The
Stockholm Convention addresses the problems
caused by some of the world’s most dangerous
chemicals – Persistent Organic Pollutants(POPs). WWF was instrumental in developing
the treaty and getting governments to ratify,
enabling entry into force in May 2004. Our
DetoX campaign, launched in early 2004, isactively urging EU decision makers to adopt
robust chemical management reforms.

The Africa Stockpiles programme is a multistakeholder partnership supported by WWF thataims to clean up the estimated 50,000 tonnesof existing stockpiles of obsolete pesticides inAfrica and help prevent further accumulations.
Over US$50 million in funding has now been
secured, with on the ground clean-up andprevention slated to begin in late 2004 in 15
countries.

The three largest water users in global terms are: agriculture 70%; industry 20%; municipal / residential 10% • Between 5 and 15 million: the estimated number of species of plants, animals, and8548 finance report che*6b

2/4/04

11:30 amPage 10

7Endangered Seas Programme

Forests for Life ProgrammeSpecies Programme

Marine protected areas (MPAs) protect marine biodiversity andcoastal communities from overfishing and oil and gas
exploration, and generate revenues from tourism and otherindustries. The exact status and extent of the world’s MPAs arestill open to debate, so we are currently undertaking a global
survey.

WWF works to protect, manage, and restore the world’s mostimportant forests and provides innovative solutions to thebiggest threats – illegal logging, fires, conversion, and climatechange.

The successful conservation of “flagship” species such as
elephants, rhinos, tigers, pandas, great apes, sea turtles, andwhales benefits the thousands of lesser-known plants andanimals – as well as the people – with which they coexist.
We have made significant progress towards the protection of
panda habitats in China and of several populations of criticallyendangered orang-utans. Important elephant habitat was
successfully protected against clearance in Tesso Nilo, Sumatra– one of the largest remaining tracts of lowland tropical forest.
The poisoning or electrocution of tigers to protect farm livestock
has been reduced in India, Nepal, Bhutan, and Malaysia. In
both Africa and Asia, human-wildlife conflict has been reduced,
providing economic and livelihood benefits for local people.
African rhino populations have continued to grow by 5 per centover the last two years. Nearly 30 million km2 of the Pacific
Ocean were declared as whale sanctuaries. And shipping lanes
in Canada’s Bay of Fundy were moved to reduce collisions with
North Atlantic right whales, the most endangered of the great
whales.

In the European Union, millions of euros are paid out frompublic funds every year to maintain oversized fishing fleets.
These subsidies make it easier for modernized fleets to overfish
rapidly dwindling stocks. In 2003, our vigorous campaigningsucceeded in persuading the EU to phase out three of theworst fishing subsidies and to adopt a greener Common
Fisheries Policy to manage European fisheries.

Climate Change Programme
Climate change is putting the world at risk from risingtemperatures, extreme weather, sea-level rise, and loss of
species and habitats. WWF has been working relentlessly
to keep alive the Kyoto Protocol – the world’s only global
agreement for limiting CO2 emissions – to provide thenecessary framework.
The power sector generates 37 per cent of carbon emissions.
Our PowerSwitch campaign aims to have a carbon-freeelectricity generating sector in industrialized countries and amajor switch from coal to clean energy in developing countries– within 50 years. We are working with a range of companies
to turn this challenge into reality.
We have also set up a large NGO network on climate andenergy in ten countries in Asia/Pacific, to focus on climatechange impacts and energy alternatives. Activities range fromdeveloping new legislation on renewables in the Philippines tofinding alternative sources of energy in China.

Forest certification, which promotes sustainable forest
management, progressed. Forty million hectares of forest
were certified under FSC, up from 28 million the previous year.
With major commitments in Canada, the figure could reach60 million by mid-2004.
Forest restoration aims to reverse current deforestation
trends. WWF’s 13 restoration projects under way, includingin Argentina, Madagascar, Malaysia, New Caledonia, andPortugal, should improve the state of biodiversity while
benefiting people. With another eight starting soon, we
will more than meet our target of 20 projects by 2005.
Governments and development agencies are embracing
our approach to restoration.
Figure 1:
FOREST SPECIESPOPULATION INDEX, 1970–2000

WWF is fighting to stop the illegal trade in some of the world’s
most endangered species, and has also played a major role ingetting bigleaf mahogany, whale sharks and basking sharks,
and seahorses protected within the context of the Convention
on International Trade in Endangered Species (CITES). CH
Figure 3:
MARINE SPECIESPOPULATION INDEX, 1970–2000

Figure 2:
FRESHWATER SPECIESPOPULATION INDEX, 1970–2000

1.4

1.4

1.4

1.2

1.2

1.2

1.0

1.0

1.0

0.8

0.8

0.8

0.6

0.6

0.6

0.4

0.4

0.4

0.2

0.2

0.2

0

1970

1975

1980

1985

1990

1995

2000

0

1970

1975

1980

1985

1990

1995

2000

0

1970

1975

1980

1985

1990

1995

2000

Source: WWF’s Living Planet Reportwww.panda.org/livingplanet/pr02

We helped to create 77,586 km2 of new MPAs in 2002/03 andhave done particularly well in demonstrating the benefit of these
protected areas to fisheries. This drove the formation of theworld’s largest fully protected MPA in the Heard and MacDonald
Islands in the Southern Indian Ocean.

To date, over 35 million hectares of forest have been protectedworldwide. Major contributors were Brazil and Gabon, and,thanks to significant new commitments from Canada,
Madagascar, and Sweden, we are on track to achieve ourtarget of 50 million hectares by 2005. We have also helped
14 countries to assess the management of their protectedareas to make them more effective.

WWF’s Living Planet Index – an indicator of the state of natural ecosystems calculated according to the abundanceof the forest, freshwater, and marine species they support – shows an alarming decline in the world’s natural wealth.

micro-organisms alive today. Of these, only about 1.5 million have been described and named • At least 75%: the number of the world’s commercial fish stocks that are fully fished or overexploited.

8548 finance report che*6b

11:30 amPage 11

Tracking funds
Chiew Chong, Finance & Administration Director, WWF International

We take the financial stewardship offunds entrusted to us very seriously.
Our donors include individuals, foundations, corporations, andgovernments. We exercise strict financial controls and all funds aretracked to ensure that donors’ wishes are respected, funds are
spent on conservation priorities and promptly and regularly reported
upon. Each year our external auditors conduct a professional audit,
in addition to work performed by our internal auditors.

WWF International

WWF Network

In 2003, the total income for WWF International

WWF Network income was CHF537.8 million, a

Our donors’ ongoing support and trust is

was CHF104.9 million, slightly up on last year. Thisslight decline of 1 per cent on the previous year.

tremendously important to us. It not only makes our

includes a reduction in financial income of CHF2.1

In US dollar terms, the total income actually grew by

projects all over the world possible but it also gives

million, which was more than compensated by a 25

15 per cent although this growth is not apparent in

us the financial ability to invest in long-term projects

per cent increase in support from governments andSwiss francs due to its relative strength in 2003.

crucial to achieving our conservation goals. CC

aid agencies of CHF4.6 million. The operating surplus

Income from Governments and Aid Agencies declined

was CHF4.3 million as opposed to a deficit last year.

by CHF7.7 million whilst income from Trusts andThis surplus represents programme funds received

Foundations grew by CHF20.5 million. The surplus

late in the financial year and therefore not yet spent.

for the year amounted to CHF16.1 million, an
improvement over last year’s deficit.

1,000: the estimated number of new chemicals that enter the market every year • 3.3 billion: the number of people who lack ready access to clean water • Up to 300: the number of synthetic© WWF-Canon / Edward PARKER

8

2/4/04

8548 finance report che*6b

2/4/04

11:30 amPage 12

9WWF International: Income and Expenditure

NOTES TO THE ACCOUNTS

Two-year summary 2002-2003

1. Joint Fundraising
Fundraising income (donations, royalties, etc.) which is raised

Financial Year*jointly with a National Organization is recorded as income from

2002

2003

2003

(CHF ’000)(CHF ’000)(US$ ’000**)

WWF National Organizations (1)67,097

66,95547,524

Individuals (1)

2,198

1,501

1066

Based on 5 per cent of investable funds. See also note 5

201

453

321

to the Balance Sheet.

Corporations (1)

3,031

3,013

2,139

Trusts and Foundations (1)

6,258

6,057

4,299

Governments and Aid Agencies

18,71423,36016,580

523

605

430

National Organizations.

OPERATING INCOME

Legacies and Bequests

Royalties (1)Financial Income (Net) (2)

4,643

2,512

1,783

Other

872

416

295

Total

103,537

104,872

74,437

2. Financial Income (Net)

3. Conservation Policy and AwarenessIn FY 2003, WWF International spent CHF 7,848,000 on:(CHF’000)
Conservation Policy

2,505

Awareness

5,343

4. Network and Learning Services
WWF International expenditure in support of the activities of
National Organizations. Includes legal and trademark costs.

OPERATING EXPENDITURE
Conservation Programmes

84,64383,741

59,438

5. Non-operating Items

Conservation Policy and Awareness (3)10,580

7,848

5,570

Non-operating items were:

Network and Learning Services (4)

3,734

4,722

3,352

Fundraising

2,847

2,655

1,885

Finance and Administration

1,284

1,215

863

Fixed Asset Expenditure

795

380

269

103,883

100,561

71,377

Operating surplus/(deficit)

(346)

4,311

3,060

Non-operating items (5)(10,287)(3,008)(2,135)

Surplus/(deficit) after non-operating items(10,633)

1,303

925

Total

2002

2003

(CHF’000)(CHF’000)

Unrestricted investment reserve(10,859)(3,374)

Donations to endowment funds

572

366

Total

(10’287)(3’008)* Financial years cover the period 1 July to 30 June** Average exchange rate for the year: CHF1.40888 = US$1

chemicals found in the human body • CO2 accounts for over 80% of global warming pollution • 75 million: the number of people adversely affected by the Indonesian fires of 1997/98.

8548 finance report che*6b

2/4/04

11:30 amPage 13

10
NOTES TO THE ACCOUNTSWWF International: Balance Sheet
Two-year summary 2002-2003

1. Marketable Securities
At the end of the financial year, cash and short-term deposits
comprised 94% of total cash, bank deposits, and marketablesecurities, compared to 66% a year ago.

Financial Year*ASSETS

2002

2003

2003

(CHF ’000)(CHF ’000)(US$ ’000**)

Current Assets:

2. Long-term Receivables- Cash

18,98629,25021,519This represents a loan to WWF-Norway. The amount of- Short-term bank deposits

13,092

16,38012,050

CHF110’000, which will be repaid in 2004, has been transferred- Marketable securities (1)16,362

3,048

2,242

from long-term receivables to recoverable taxes and other items.

- Recoverable taxes and other items

4,676

5,007

3,684

Long-term Receivables (2)3. Fixed Assets
All fixed asset costs regarding the renovation of the secretariat
building have been capitalized. All other fixed asset costs are

90

0

0

Fixed Assets (3)

4,994

4,994

3,674

Total

58,20058,67943,169charged to expenditure at the time of purchase.

LIABILITIES AND FUNDS
4. Operating Funds

Accounts Payable and Accrued Expenses

10,162

10,5107,732

Operating funds are those funds available for expenditure on

Operating Funds (4)21,50926,783

19,704conservation, awareness, and public policy, National Organization

Investment Reserve (5)

9

0

0

support, direct fundraising, administration and finance, and fixed

Capital and Endowment (6)26,52021,386

15,733

Total

58,20058,67943,169asset expenditure.
5. Investment Reserve
With effect from FY 2003, based on 5 per cent of investable funds.

* Financial years cover the period 1 July to 30 June** Exchange rate CHF1.3593 = US$1 as at 30 June 2003

The difference when compared to actual dividends, bank interest,
exchange differences, and gains/losses on marketable securities istaken to the investment reserve or endowment funds.

WWF Network: Income and Expenditure 2003
Income US$382 million

6. Capital and Endowment

Expenditure US$370 million

Includes The 1001: A Nature Trust, a trust fund built up through

Other Royalties2%

individual membership contributions; the Sigvaldason Fund, a4%

Governments
and Aid Agencies

legacy from the late Mrs Gerda Sigvaldason; the Endowment Fundfor Nature Conservation, the income from which will be used toFundraising

57%
Conservation
10% Trusts andFoundations
6%

capacity, provide training and scholarship, etc.; and statutory capital

Audited financial statements are available on request.

17%

46%
Individuals

achieve conservation worldwide, including to help build conservationof CHF20,000, representing the initial capital of WWF.

9%

20%

built up primarily from the proceeds of the WWF 25th Anniversary
Coin Collection programme; the Prince Bernhard Scholarship Fund

Administration

12%
Legacies

Corporations(0% Financial Income)8%

Awareness

6%
Education
3%
Conservation Policy

8548 finance report che*6b

2/4/04

11:30 amPage 14

11

WWF Network: Income and Expenditure*

NOTES TO THE ACCOUNTS

Two-year summary 2002-2003
1. Individuals

Financial Year**Monies received from WWF individual supporters, including regular

2002***

2003

2003

(CHF ’000)(CHF ’000)(US$ ’000†)

Individuals (1)256,621247,150

175,423

2. Corporations

Legacies and Bequests

71,96965,54846,525

Donations from corporations, excluding royalties, licensing, andCorporations (2)29,43029,863

21,197sponsorship fees.

OPERATING INCOME

dues and fundraising activities.

Trusts and Foundations

33,16453,66938,093Governments and Aid Agencies

115,453

107,726

76,462

3. Royalties

Royalties (3)23,77822,626

16,059

Monies received from royalties, licensing, sponsorship fees andFinancial Income (Net) (4)

4,191

1,444

1,025

Other

9,416

9,732

6,908

Total

544,022537,758

381,692

from the sale of WWF products via WWF catalogues and retail
outlets.
4. Financial Income (Net)The net results of dividends, bank interest, exchange differences,
gains/losses on marketable securities, bank charges, etc.

OPERATING EXPENDITURE
National Conservation:- Conservation (5)85,70484,002

59,623- Conservation Policy, Education, and Awareness (6)91,11988,33562,699238,115

206,617

146,654

5. National Conservation
Costs of conservation activities by WWF National Organizations
within their own territory.

International Conservation:- Conservation (7)6. Conservation Policy, Education, and Awareness- Conservation Policy and Awareness (8)10,751

7,885

5,596

Fundraising

85,70487,207

61,898Finance and Administration

49,87047,58533,775Conservation Policy

16,485370,245

Education

32,875

Awareness

38,975

Total
Surplus/(deficit) to support current and future projects

561,263(17,241)

521,631
16,127

11,447In FY 2003, the National Organizations spent CHF88,335,000 on:(CHF’000)

7. International Conservation
Costs of the WWF International Conservation Programme.

* The figures given show total WWF Network income and expenditure but do not represent consolidated accounts. The network includes
the WWF International Secretariat and its Programme Offices, and all the WWF National Organizations and their Programme Offices.
** Financial years cover the period 1 July to 30 June for WWF International and all National Organizations except:
WWF-India, WWF-Japan, WWF-South Africa (1 April to 31 March); WWF-Germany, WWF-Hungary, WWF-Italy, WWF-Norway,
WWF-Philippines, WWF-Spain, and WWF-Turkey (1 January to 31 December, preceding year).
*** Updated† Average exchange rate for the year: CHF1.40888 = US$1

8. Conservation Policy and AwarenessIn FY 2003, WWF Network spent CHF7,884,000(including fixed asset expenditure) on:(CHF’000)
Conservation Policy

2,505

Awareness

5,379

8548 finance report che*6b

11:30 amPage 15

Mutual benefits
Mario Fetz, Fundraising & Marketing Director, WWF International

Corporate relationships
We coordinate international relationships withmultinational corporations. These partnerships are

Increasingly, corporations are recognizing
the benefits to themselves as well as to theenvironment through a partnership with WWF.

tailored to best meet the needs of the corporationand its industry sector so that it benefits thecompany as well as the environment. These areopen and honest corporate relationships and wemust be ready to agree to disagree on occasion.

Our alliances and partnerships are sophisticated,challenges facing our environment today. They areinteractive relationships that strive to address

giving for the planet, whereas ten years ago theyshared areas of concern and develop mutuallytended to give for a species or a specific project.

beneficial outcomes. The relationships aredemanding and challenging, and ultimately createa unique learning opportunity for both sides.

WWF & Nokia The cooperation with Nokia is a
new and exciting area for WWF. We are launchingan environmental learning product targeted at theUnderstanding what motivates people to give iscrucial. The age of giving is changing. Younger
people tend to be wealthier earlier and are very well

Individual donors are better informed, muchinformed. Impulse giving online is bringing in achoosier about which charity they give to andwhole new range of donors. And they have to trust

expect accountable stewardship of their money.

us to make tough choices to invest where needed.

Substantial donors understand the many

© WWF-Canon / Chris Martin BAHR

122/4/04company’s employees and stakeholders that willraise awareness and support for conservation andthe environment.

WWF & HSBC Fresh water is a vital resource that
increasingly generates conflict. In February 2002,
we joined forces with HSBC, the banking and

The Living Planet Club – getting involved

The 1001: A Nature Trustfinancial services organization, to launch a five-year

In 2003, we launched the Living Planet Club to

The 1001: A Nature Trust is a managed

partnership focusing on protecting global freshwaterprovide major donors an opportunity to get more

endowment fund with 1001 contributing members.

systems. We are currently working together on

involved with our work. Members are invited on

For more than thirty years it has helped to ensure

reversing the decline in freshwater habitats in Brazil,

excursions and to special seminars on topicalthat the international secretariat continues to take

Mexico, UK, China, and the US.

issues such as the Prestige oil disaster and Southa leadership role and give support and strategic

Pacific whale sanctuaries.

input to the global WWF Network. Between 1991
and 2003, members contributed more than
CHF7.5 million.

4 kilograms: the weight of wild fish it takes to grow 1 kilogram of farmed salmon • 20 million tons: the volume of bycatch (non-target species that die entangled in fishing nets) out of the8548 finance report che*6b

2/4/04

11:30 amPage 16

13
WWF & Ogilvy As a longstanding partner, thebiodiversity to integrate into its worldwide quarry

Ogilvy Group has provided creative support torehabilitation programme. In September 2003,

WWF’s campaigns worldwide, by supplying us

WWF and Lafarge announced a conservation

with world-class print advertising and negotiating

collaboration at the World Forestry Congress.

pro-bono media placement through Mindshare,

In Canada we began working together neara global media company.

Calgary just outside the world-renowned Banff
National Park. A five-step project has beendeveloped which includes mapping of known
and potential wildlife habitat (grizzly bears,
black bears, timber wolves, and cougars) in

WWF & Canon Environmental issues havealways been central to Canon’s management
strategy and they have supported our activities

the sensitive Bow River valley, where a Lafarge
cement plant is located, and identifying
conservation actions to benefit wildlife.

Long-term commitment
For more than four decades, I havenever doubted the need to support
WWF’s work.
Through the Mava Foundation, which specialises inbiodiversity conservation, we have helped fund WWF’s
work in Mauritania’s Banc d’Arguin National Park, which
is one of the most important coastal marine parks in
Africa. It harbours the world’s largest concentration of
wintering wading birds, as well as vital fishery breeding
grounds that generate food and employment for theentire coastal region. Together, our efforts have helpedin Europe, the Middle East, and Africa sinceextend the park’s boundaries and ban the illegal fishing

1998. The partnership provides us with muchthat was threatening the marine resources and theneeded funds and generates excellent

thousands of people who depend on them for theircommunications and networking opportunities

survival.

with the corporate world.

Thank you!

The Mava Foundation has also directly supported theWe thank all our many donors from the private and corporate
sectors for their generous support. We cannot name them all
here, however we would like to make special mention of:wide range of projects, including in the Mediterranean.

work of WWF offices in Spain, Greece, and France on aOver the years, WWF has moved away from small

ABB Ltd

IKEA of Sweden AB

projects as it realized the necessity of looking at

WWF & Lafarge Lafarge, a world leader inCanon Europa NV

Lafargeconservation problems on a much larger scale. Therefore,

construction materials, has been a partner sinceCharles Stewart Mott
Foundation

MAVA Foundation

most of the foundation’s commitments are for at least

2000. We contribute the expertise Lafarge needs

Groth AGOak Foundation

to develop and improve its environmental policies

HSBC Holdings plc

Ogilvy & Mather

and practices (notably CO2 emission reduction)

IBTT BV

and we are developing a joint strategy for

Our thanks also go to those donors who prefer to remain
anonymous. MF

Nokia Corporation

three years. I am confident that through our support,
WWF will continue to forge new opportunities forconservation and deliver results that will benefit all.
Dr Luc Hoffmann, Founder of the Mava Foundation,
Founder and Vice-President Emeritus of WWF

70 million tons of fish caught in the ocean each year • 5 million: the number of people, mostly children, who die each year from illnesses caused by poor quality water14

2/4/04

11:30 amPage 17WWF International Board & Directors

Never before has the pressure on ourenvironment and its limited natural resources
been so great. Without urgent action to reduce the current destruction
and new incentives to protect our environment, we are all at risk. I can think of
no greater challenge than serving as president of the world’s largest conservation
organization. WWF is working around the world to not only tackle criticalenvironmental problems at the global and local level, but to demonstrate thebenefits to people and nature.
The world’s leaders must take a broader look at the economic and social benefits
associated with the wise use of our natural resources and their contribution to
our global well-being, and acknowledge that conservation is a worthy investment.
At WWF, we are working to persuade them before it is too late.
Chief Emeka Anyaoku, President, WWF International

My devotion to WWF is completely undimmed;
if anything it has increased over the years. WWF is
by far the voluntary organization I most admire because it is a fascinating mixtureof generous spirited and really superlative professionals. They understand thecomplexity of the issues, there are no hidden agendas and delivering the result
is their highest priority. I became a board member because it is such a pleasure
to work with folk who are true realists, and to help with WWF’s governance andaccountability. The joy is, as a science based organization, WWF doesn’t shout
before it knows it is right.
The Hon Mrs Sara Morrison, Vice-President, WWF International

All photographs on pages 14/15: © WWF-Canon/Jean-Luc RAY

8548 finance report che*6b8548 finance report che*6b

2/4/04

11:30 amPage 18

WWF International
Board Members 2003
PRESIDENT
Chief Emeka Anyaoku* (Nigeria)-Chairperson, Presidential Advisory Council onInternational Relations, Nigeria-Distinguished Visiting Fellow, London Schoolof Economics and Political Science
VICE-PRESIDENT
The Hon Mrs Sara Morrison*(United Kingdom)-Pro-Chancellor, University of BathHONORARY TREASURER
André Hoffmann* (Switzerland)-Director Roche Group Basel-Director Givaudan SA Geneva-Director Glyndebourne Productions Ltd
TRUSTEESYM Tengku Datuk Dr Zainal Adlin (Malaysia)-Executive Chairperson Lintasan Mayang Groupof Companies-Chairperson Borneo Resort Karambunai-Chairperson WWF-Malaysia
Teymour Abdulla Alireza (Saudi Arabia)-President and Deputy Chairperson AlirezaGroup of Companies-Director Riyadh Bank
-Non-Executive Director Shell Trading& Transport
Prof George Benneh (Ghana)-Emeritus Professor University of Ghana-Chairperson International Advisory Committeeof the Economic Commission for Africa on
Population, Environment and Food Security-Trustee Population Council New YorkPaul Bowe (New Zealand)-Member Chartered Institute of Transport,
New Zealand-Chairperson WWF-New ZealandProf Ernesto D Garilao (Philippines)-Associate Professor Asian Institute of Management-President Bahay ni Angelo King Foundation-Board Member WWF-Philippines
Prof Marco Frey (Italy)-Associate Professor of Marketing-Trustee WWF-Italy

Jamshyd Godrej (India)-Chairperson Godrej & Moyce Manufacturing
Company Limited-President WWF-India
Dr Gustav Harmer (Austria)-Director Harmer Holdings-Trustee WWF-Austria
J Quincy Hunsicker (Switzerland)-Director McKinsey & Co Europe and Asia
Her Majesty Queen Noor (Jordan)-Patron IUCN
-Honorary President BirdLife International
The Hon William K Reilly* (USA)-Chairperson and Chief Executive Aqua
International Partners-Chairperson WWF-US
Daniel Richard (France)-Director of Innovation and Development,Groupe Galeries Lafayette-President WWF-France
Dr Rauno Väisänen (Finland)-Director National Heritage Services,
Finnish Forest and Park Service-Chairperson Executive Committee WWF-Finland
Carl-Albrecht von Treuenfels (Germany)-Chairperson Executive Committee
WWF-Germany
Christopher Ward (United Kingdom)-Co-founder and Director Redwood-Chairperson WWF-UK
R B “Biff” Matthews (Canada)-President and CEO Manitou Investment
Management Ltd-Chairperson WWF-Canada
Kemal Stamboel (Indonesia)-Country Leader Indonesia IBM Business
Consulting Services-Founding Member Indonesia Society forTransparency (MTI)-Chairperson WWF-Indonesia
Karel Vuursteen (Netherlands)-Chairperson Royal Ahold N V-Board Member and former Chairperson
Heineken N V-Chairperson WWF-Netherlands* Executive Committee Member

PRESIDENT EMERITUS
HRH The Duke of Edinburgh

Gordon Shepherd-International Policy

VICE-PRESIDENT EMERITUS
Dr Luc Hoffmann

Dr Timothy Geer
-Government & Aid Agency
Relations

VICE-PRESIDENT EMERITUS
S Babar Ali
DIRECTOR GENERALDr Claude Martin

WWF International Directors 2003
PROGRAMMEDr Chris Hails-Director
Pascale Moehrle-Deputy Director
Dr Yaa Ntiamoa-Baidu-Africa & Madagascar Regional Programme
Dr Isabelle Louis-Asia & Pacific Regional Programme
Dr Magnus Sylvén-Europe & Middle East Regional Programme
Dr Hartmut Jungius-Eastern Europe & Central Asia Programme
Dr Georg Schwede-Europe & Middle East Conservation Programme
Dr Guillermo Castilleja-Latin America & Caribbean Regional Programme
Jennifer Morgan-Climate Change Programme
Dr Simon Cripps-Endangered Seas Programme
Dr Chris Elliott-Forests for Life Programme
Jamie Pittock-Living Waters Programme
Dr Sue Lieberman-Species Programme
Clifton Curtis-Toxics Programme
Dr Sheila O’Connor-Programme Audits

OPERATIONSPaul Steele-Chief Operating Officer
Thomas Schultz-Jagow-Communications
Chiew Chong-Finance & Administration
Mario Fetz
-Fundraising & Marketing
Lynda Mansson-Learning Services
Dorothy Bray
-Human Resources Development
Dr Peter Kramer-Network Relations
LEGAL ADVISER
Michael Rogers OBE

Former Presidents
1962-1976
HRH Prince Bernhard of theNetherlands
Founder President
1976-1981
John H Loudon
1981-1996
HRH The Duke of Edinburgh
1996-1999
S Babar Ali
2000-2000
Prof R F M “Ruud” Lubbers
2000-2001
The Hon Mrs Sara Morrison

15

8548 finance report che*6b

16

2/4/04

11:30 amPage 19

Network expansion
Peter Kramer, Network Relations Director, WWF International

Practising what we preachAs an organization, we go to great efforts tominimize our own impact on the environment.
For instance, at WWF International, we havesubstantially reduced our energy consumption
and resource use since 1998.

WWF has become a much morecohesive network over the past
year. The more comprehensively
we can view our programme andour finances, the more effective
we are as a global network.

network to be present where the need is greatest.

places that generate a lot of money. These offices

electrical equipment, energy saving lights, and timers toThis is significant, because some offices are moreare gaining local strength but are also seen as

switch off electricity at nights and weekends.

producers of funds and others are more conservationcredible executors of work funded from outside

implementers. In certain parts of the world,

the country. PK

We established a National Organization in Hungary
last year and Russia is in the process of joining.
Nationally governed organizations exert a muchgreater influence and raise more funds than adelegation. Brazil and Indonesia are big countries
critical for global biodiversity, but not necessarily

conservation needs and financial productivity are

Electricity
We have decreased our electricity use by 42 per cent by
removing air-conditioning, and installing energy efficient

Heating Oil
By installing more efficient burners, automatic heating
adjustment in relation to outside temperatures, natural

not necessarily the same thing. We have grown theventilation, and better insulation, we have reduced oil
consumption by 40 per cent.
Water

Steady growth

We have reduced our water consumption by 80 per cent by

Timothy Geer, Government & Aid Agency Relations Director, WWF International

separating used water (toilets, kitchens) from clean (garden,
ventilation), phasing out air-conditioning, and installing flow
reducers on taps and toilet flushes.

WWF’s work with governments
and aid agencies has grown at
about 10 per cent per year for
more than a decade.
This growth is based on finding ways to integrate andaddress mutual goals and priorities in programmes –from helping establish better policy frameworks todelivering innovative programmes on the ground.
Environmental sustainability and natural resource
management – as expressed in the UN Millennium
Development Goals at the World Summit on

Sustainable Development – are the major points

Paperof convergence. WWF has a large number of

Our paper usage is down 53 per cent through increased

partnership programme agreements withuse of e-mail and double-sided photocopying and printing.

Development Cooperation Agencies focusing on

We use recycled paper for stationery and all office purposes.

various aspects of conservation and development

Waste

and laying out mutual objectives, performance

We sort and recycle paper, cardboard, plastics, glassmonitoring tools, and timeframes. A majorbottles, plastic (polyethylene terephthalate – PET) bottles,

partnership signed this year, and rapidly

batteries, toner cartridges, light bulbs, grass, leaves,consolidating, is with the Agence Française de

and other compostable waste. Over the past five years,

Développement, the first they have concluded
with any NGO. TG

our unrecyclable waste has decreased by 75 per cent.
Further information from Jean-François Buvelot(jfbuvelot@wwfint.org)

© WWF-Canon/John E NEWBY© WWF-Canon/Luis SUÁREZ

8548 finance report che*6b

2/4/04

11:30 amPage 20

WWF Worldwide Network

Australia
Austria
Belgium
BhutanBolivia
BrazilCanadaCaucasus (Georgia)
Central Africa (Cameroon)
Central America (Costa Rica)
China
Colombia
Danube/Carpathian (Austria)
Denmark
Eastern Africa (Kenya)
FinlandFranceGermany
GreeceHong Kong
Hungary
India
Indochina (Vietnam)
Indonesia
Italy
Japan
Madagascar
Malaysia
Mediterranean (Italy)
MexicoMongolia
Nepal
Netherlands
New Zealand
NorwayPakistan
Peru
Philippines

PolandRussiaSouth Africa
Southern Africa (Zimbabwe)
South Pacific (Fiji)
Spain
SwedenSwitzerland
Tanzania
ThailandTurkeyUnited Kingdom
United States
Western Africa (Ivory Coast, Senegal)
European Policy (Belgium)
Macroeconomics for Sustainable
Development (US)WWF Associates:
Fundación Vida Silvestre (Argentina)
Fundación Natura (Ecuador)
Nigerian Conservation Foundation(Nigeria)
Fudena (Venezuela)

CREDITS
Written by WWF International.
Designed and produced by River Design, London.
Printed by Ropress, Zürich, Switzerland, on Cyclus 250gm2
and Reprint 130gm2*, using vegetable oil-based inks.
*Cyclus is 100% recycled; RePrint contains
50% recycled post-consumer waste and50% virgin wood fibre from well-managed
forests certified in accordance with the rulesof FSC. The printer, ROPRESS, holds FSC
chain of custody SGS-COC-0474.
© 1996 Forest Stewardship Council AC

All photographs have been supplied by the WWF-Canon
Photo Database. We take the opportunity to thank thefollowing photographers for their long-standing
collaboration:
Chris Martin BAHR
André BÄRTSCHI
Michèle DÉPRAZ
Raúl GARCÍA
Michel GUNTHER
Martin HARVEY
Hartmut JUNGIUS

Stéphane MAURISJohn E NEWBY
Edward PARKER
Jean-Luc RAY
Michel ROGGOLuis SUÁREZ
Anton VORAUERNo photographs from this publication may be reproduced on
the World Wide Web without prior authorization from WWF.
Published in April 2004 by WWF – World Wide Fund For
Nature (Formerly World Wildlife Fund), Gland, Switzerland.
Any reproduction in full or in part must mention the title andcredit the above-mentioned publisher as the copyright owner.
© text 2004 WWF. All rights reserved.

For contact details and further
information, please visit ourinternational website:8548 finance report che*6b

2/4/04

11:29 amPage 1© 1986, WWF – World Wide Fund For Nature (Formerly World Wildlife Fund). ® WWF Registered Trademark owner
04.04 (5M)

WWF is one of the world’s largest and most experienced independent conservation
organizations, with almost 5 million supporters and a global network active in morethan 100 countries.
WWF’s mission is to stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature, by:– conserving the world’s biological diversity– ensuring that the use of renewable natural resources is sustainable– promoting the reduction of pollution and wasteful consumption.

WWF International
Avenue du Mont-Blanc
1196 Gland
Switzerland
Tel: +41 22 364 9111
Fax: +41 22 364 5358