How Digitization is Transforming
the Petcare Industry
The Future of Petcare Through the Lens of Technology

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Digital Technologies are Driving Exceptional Pet HealthExperiences and Business Outcomes
New technologies and digitization are driving
disruption, creating exciting new opportunities,
and improving outcomes for petcare clinicians
and their customers alike.

Examine the factors fueling digitaltransformation for pet hospitals and clinics,
e-commerce brands, reference labs, andinsurance companies.

Across the spectrum of pet health – from
petcare platforms and telemedicine to practicemanagement, pharmacy and lab services,
e-commerce, remote health monitoring andbeyond – digital product engineering solutions
are proving a game-changer for forwardlooking companies.

Explore the solutions pet health organizations
like yours are using to build a more sustainable
future – one in which digitization drives
new revenue streams, business growth, andexceptional clinician and pet patient outcomes.
If you have questions at any point, reach out tothe pet care technology experts at GlobalLogic
and see how we can help.

In this guide, we explore real-world use
cases for some of the digital technologiestransforming pet health and wellness
experiences. See how digitization is impacting
pet health insurance, remote pet monitoring
and telehealth, and wearable technologies.

Americans spent$136.8Bon their pets in 2022
— Forbes, Pet Ownership Statistics2

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Digital Technologies are Transforming the Cost andAffordability of Pet Insurance
Pet insurance is a booming business, helping to alleviate the financial
burden of veterinary bills and providing Pet Parents peace of mind inknowing their pets are protected.

Factors Fueling the Rapid Growth of Pet Insurance

How Companies are Using Technologyfor Improved Pet Insurance Experiences:•Digital platforms provide pricing		
transparency and customizable 		coverage options, allowing pet owners 		
to compare different insurance plans, 		coverage options, and premiums to tailor
insurance plans to their needs.

•Mobile apps for pet owners can trackand manage pet healthcare 			expenses, with features like expense 		
tracking, budgeting, and alerts for 		
preventive care.

•Pet health reports can highlight 		various illnesses the pet is prone to, 		along with average treatment costs toreinforce the need for insurance.

•Streamlining claims management 		improves efficiency and reducesadministrative costs. Cognitive claims
processing, for example, can simplify 		the reimbursement process for pet 		owners, making claims more convenientand quicker to settle.

Rising Veterinary Costs: Veterinary treatments and procedures havebecome more advanced and specialized, leading to higher costs. Pet
insurance provides financial protection and helps pet owners afford
necessary veterinary care without having to worry about the burdenof expensive medical bills.
Increased Pet Ownership: The number of pet owners has beensteadily increasing, with pets being considered important membersof the family. As the emotional bond between humans and theirpets strengthens, pet owners are more willing to invest in their pets’
healthcare and well-being, including obtaining insurance coverage.
Awareness of Healthcare Options: Pet owners are becoming more
informed about the various healthcare options available for theirpets. They recognize that insurance can help provide comprehensive
coverage for accidents, illnesses, and preventive care, allowing themto take a proactive approach to their pets’ healthcare needs.
Customizable Coverage Plans: Pet insurance providers are offering
flexible coverage plans that can be tailored to meet the specificneeds of individual pets. This customization allows pet owners tochoose coverage levels, deductibles, and optional add-ons that alignwith their budget and the healthcare requirements of their pets.

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How Pet Humanization is Driving Personalized
Digital Solutions for Petcare
Pet humanization has elevated the care and well-being of petsto new heights as pet parents (especially Gen Z) see theirpets as children. The COVID-19 pandemic further accelerated
the humanization of pets. As people faced isolation andheightened stress, the companionship and unconditional
love offered by pets became even more essential. This led toa surge in demand for products and services catering to theneeds and desires of these beloved animal companions.
This increased humanization and dedication to pets presents
a huge opportunity for brands. Through digital solutions,increased awareness, and specialized services, pet owners
can opt for good veterinary care, personalized treatment
plans, and preventive and wellness treatments for their pets.
Technology is transforming the bond between humans
and their animal companions.
Tapping into these new and growing opportunities for brands
demands technological advancements to analyze a wealthof pet data. Data analytics from pet medical history, petparent purchase history, diagnostics and more provide thebusiness intelligence required for tailored recommendations,personalized product options of medications, supplements,and health-related products.

Examples of the Transformative Power ofPet Humanization + Digitization• To compete with online models, brick-andmortar stores are now offering online orderingwith in-store pickup. Pet Specialty brands
in the mass market are also increasing at a
breakneck pace.
• Pet owners can receive tailored
recommendations for their pets’ diet,including fresh food and supplements, ensuring
they receive optimal nutrition and additional
health benefits.
• Companies can analyze user preferences,behavior patterns, and historical data using
digital apps with AI/ML capabilities to offer
customized recommendations and enhance thepet shopping experience.

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Solution Spotlight: Digital Pet Health
Platforms
Digital pet platforms are transforming and enhancing pet care byfacilitating access to a wide range of services.
This may include enabling remote monitoring and telemedicine, allowing
pet owners and veterinarians to track pets’ health in real-time andconduct virtual consultations. It could mean centralized storage andmanagement of pets’ health records, ensuring seamless communicationand collaboration between pet owners and veterinary professionals.
Appointment scheduling and reminders are another feature that canhelp pet owners stay on top of veterinary visits and preventive care.
For vetcare providers, digital pet platforms enable a newarchitectural approach for rapidly deploying and scaling digitalcapabilities.
These platforms typically exist within each of the technology blocks,
and for some regulated products they may also include the complete
requirements — from design to test package — for the platform.
Platforms offer great benefits both for GlobalLogic clients and for ourclients’ customers. They can offer access to educational resources,
create an informed pet care community, or integrate with pet careservices to streamline access to online pharmacies, insurance providers,grooming services, and pet food delivery.
Digital pet platforms are revolutionizing pet care with proactive
monitoring, personalized care, improved communication, and convenient
access to services and information. What will this technology do for you?

The Solution in Action
GlobalLogic’s client, a global
Pet Care Services Provider witha network of 2,500 veterinary
clinics, hospitals, and diagnostic
labs across 20 countries, neededa unified experience acrossall phases of the lifecycle, 25
million+ patient visits per year.
GlobalLogic partnered withthe client to design, architect,and build their next-generation
cloud-based practicemanagement platform.
The results:• 10% productivity increase• More positive care experience
feedback from pet parents• 50,000 veterinary 			professionals in over 2000
facilities empowered 		to provide more personalized,connected care for 10 million
pets annually.

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Innovations for Enhanced RemoteHealthcare

How Digital Transformation isRevolutionizing Vet Telehealth
Vet telehealth, a revolutionary concept in veterinary medicine,has emerged as a game-changer in providing convenient andaccessible care for pets.
Pet owners can now connect with veterinarians remotely,saving time and reducing stress for both pets and their humancompanions. Virtual consultations allow veterinarians todiagnose minor ailments, offer expert advice, and even prescribe
medications when appropriate.

Factors Driving Pet Telehealth Growth &Adoption
Remote Pet Care and Telemedicine: Telemedicine platforms
enable pet owners to connect with veterinarians via video calls
or messaging, saving time and reducing stress for both pets
and owners. Remote pet care also allows for monitoring chronic
conditions and post-surgical recovery from the comfort of home,
minimizing the need for frequent visits to veterinary clinics.
Accessibility and Feasability: Rapid advancement intelecommunications and digital platforms technology has madetelehealth more accessible and feasible.
The Need to Reduce Healthcare Costs: Telehealth has thepotential to reduce healthcare costs for both pet patients andproviders. It eliminates transportation expenses and time off work
for in-person appointments. Additionally, virtual consultations
can be more efficient, allowing healthcare providers to see morepatients in a shorter time, potentially reducing overhead costs.

Digital apps to help veterinarians gather
diagnostic information remotely andenhance the accuracy of assessments.
Solutions may include remote monitoring
devices, video otoscopes, digitalstethoscopes, or high-resolution
cameras.
Telemedicine platform features such as
secure video conferencing, image-sharing
capabilities, and integrated electronic
medical records to facilitate seamless
communication and informationexchange between veterinarians and petowners.
Teletriage systems and algorithms tohelp veterinarians prioritize cases andensure the most critical cases receive
prompt attention via standardized triage
protocols. Less urgent cases can bemanaged effectively through telehealth.
Robust data security measures toprotect sensitive pet and client
information, including encryption
protocols, secure storage, andcompliance with privacy regulations.

71%of pet owners prefer to use telehealthservices for their pet’s care needs.
— Banfield.com, Banfield Pet
Hospital® launches 24-hour accessto pet health advice with Vet Chat™

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Enhancing Pet Care with Wearable Technology
The future of veterinary services and pet health and wellness monitoring is digitally-enabled. Cutting edge smart
wearables including activity trackers, GPS trackers, health monitors, collars and ID tags, and behavior trackers provide

Factors Driving the Explosive Growth Behind Pet Wearables
Awareness & Adoption: Pet owners are becoming more aware of the importance of maintaining their pets’ healthand wellbeing, and are adopting technology-enabled ways to do so. Pet wearables monitor and track various aspectsof a pet’s health, such as activity levels, vital signs, and behavior, enabling proactive healthcare management.
Accessibility & Affordability: Technological advancements have made pet wearables more accessible andaffordable. Miniaturized sensors, improved battery life, and wireless connectivity options have enabled thedevelopment of smaller, more efficient wearable devices that can be comfortably worn by pets.
Data Insights: Pet wearables provide valuable data-driven insights about pets’ behavior, health trends, and activity
levels. This information allows for more informed decision-making and personalized care by veterinarians.
Convenience & Connectivity: Pet wearables offer features that enhance the pet ownership experience. Smartphone
apps and web portals allow pet owners to access and analyze their pet’s data, receive notifications and alerts, setgoals, and even connect with other pet owners for social interaction.

The Pet Wearables market
is expected to reach$4.9B
by 2028— BusinessWire, Global Pet
Wearable Market 2022 to 2028

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About GlobalLogic

Conclusion
Digitization is bringing tectonic shifts across thespectrum of pet wellness and healthcare delivery.
Software and digital product engineering are
driving exceptional pet patient/parent and clinician
experiences with better and faster healthcare at lower
costs.
And while personalized solutions, data-backed
ecommerce and healthcare recommendations, andseamless information exchanges are improving enduser outcomes, they’re fueling increased revenue andsustainable new lines of business for the companies
htat provide them, as well.
How will your organization remain relevant anddifferentiated, to unlock new business value andrevenue streams in the face of these disruptive
technologies?
GlobalLogic is the ideal software and digital pet healthproduct engineering partner. Beyond black-andwhite metrics like ROI, partnering with GlobalLogic
can provide a unique perspective, founded in our
deep domain experience, that leads to surprising new
innovations — and new and expanded revenue streams.
To learn more, or to speak with one of our experts,
reach out to info@globallogic.com today.

With more than 20 years of experience in regulated
software product development and engineering,
GlobalLogic helps leading Pet Medical Technology,
Medical Devices, and Pharmaorganizations create
world-class digital experiences, accelerate productdevelopment, and capture new revenue streams.
Our 2,300+ industry-dedicated engineers apply
a deep knowledge of ISO/IEC standards to build
fruitful partnerships with developers of regulated
medical products. We have extensive clinical-trials
experience and have developed highly valuedconsumer apps across multiple industries.
We’ve also developed numerous data interfaces—
some proprietary, some using HL7 standards — tomeet complex data analysis, security, and integrity
challenges. In all, GlobalLogic has helped more than
90 clients create more than 300 new products in theHealthcare and Life Sciences sector.

20+2,300+300+years industry
experience

industry-dedicatedengineers

new products© Copyright 2023 GlobalLogic. The information contained herein is subject tochange without notice. All third-party marks are property of their respective owners.