ANNUAL
REVIEW
INT

2016

For a future in which people live inharmony with nature together possible

TMFront cover
Pictured is the Belize Barrier
Reef, just one of the UNESCOWorld Heritage sites that WWF
is campaigning to protect. Thesesites contain some of the planet’s
most extraordinary natural places
but many are now at risk fromunsustainable development.
Read more on page 26.
© Tony Rath/WWF

FOREWORDS
President’s foreword2

Director General’s foreword

3

The ‘new’, even stronger WWF6

OUR SIX GLOBAL GOALS

10

Wildlife12
Oceans14
Forests16
Freshwater18
Climate and energy

20

Food22
Enabling our global goals

24#SAVEOURHERITAGE26
PARTNERSHIPS29

WWF is one of the world’s largest and mostexperienced independent conservation
organizations, with over 25 million followers and a
global network active in more than 100 countries.
WWF’s mission is to stop the degradation of theplanet’s natural environment and to build a futurein which people live in harmony with nature,by conserving the world’s biological diversity,
ensuring that the use of renewable natural
resources is sustainable, and promoting the
reduction of pollution and wasteful consumption.
A WWF International production
Editor: Martin O’Halloran
Design: Miller Design, Bristol, United Kingdom
Printed by Echo Brand Communications
The designation of geographical entities in thisreport, and the presentation of the material, do not
imply the expression of any opinion whatsoeveron the part of WWF concerning the legal status ofany country, territory, or area, or of its authorities,
or concerning the delimitation of its frontiers orboundaries.
Published in June 2017 by WWF – World Wide
Fund For Nature (Formerly World Wildlife Fund),Gland, Switzerland. Any reproduction in full or inpart must mention the title and credit the abovementioned publisher as the copyright owner.
© Text 2017 WWF
All rights reservedISBN 978-2-940529-26-1

Public sector partnerships

30

Together with business

32

Our supporters

35

Our donors

40

WWF
Financials46
WWF International Board of Trustees,
Network Executive Team and Senior
Management Team

48

TOGETHER, IS A BETTER
FUTURE POSSIBLE?
Whoever we are, wherever we live, every one of
our futures is linked to nature. WWF’s Living
Planet Report 2016 highlighted a 58% decline
in populations of over 3,700 species since1970 – a powerful warning sign of the impact
we are having on the planet and that, together,
we urgently need to live more sustainably.
WWF is here to help people work together for abetter future. Read the Living Planet Report at
wwf.panda.org/LPR© WWF-US / JAMES MORGANHOPE AND OPPORTUNITY
People are coming together tofight for our shared future.
© WWF / RICHARD STONEHOUSE

This is a decisive moment in human history. We’re changing theplanet in unprecedented ways, and if we carry on like this thenthe consequences will be disastrous. But right now, we still havean opportunity to do something about it. If we come together totake the decisive steps needed, the prize is a sustainable future
where people live in harmony with nature.

Yolanda Kakabadse
President,
WWF International

We must be in no doubt of the size of the challenge. In 2016,
WWF’s Living Planet Report revealed that global wildlife
numbers are on course for a two-thirds decline in the 50 years
to 2020, due entirely to human activity. Habitat loss, degradationand overexploitation of wildlife are at levels where a sixth mass
extinction is a genuine possibility – and when biodiversity
disappears, ecosystems fall apart. Add in climate change,and our future hangs in the balance.
But if humanity can cause this damage, we can fix it too: this is
the other crucial message of the Living Planet Report. Globally,
food and commodity production, energy and financial systems
need urgent and radical change. WWF is deeply involved in allthese areas, working together across our network, across borders,across sectors and societies to help humanity make the rightchoices for our children and grandchildren.
We were pleased to see how in 2016 the world came together tofight for our shared future. With the Paris Agreement ratified,nations are starting to act on their climate commitments. There’s
real momentum toward the biodiversity targets set for 2020,
while the Sustainable Development Goals are focusing efforts tosolve the biggest social and environmental challenges of our time.
For the first time in history, we know we can destroy our future.
But we also know what we need to do to save it – and thattogether, really anything is possible.

For the first time in history, weknow we can destroy our future.
But we also know what we needto do to save it ‒ and that together,really anything is possible.

WWF Annual Review 2016 | page 2

IS THIS THE TURNING POINT?
Amid the negative impacts, a new and positive
direction for the planet and our future istaking root.
© WWF / WWF EARTH HOUR

Against the odds, 2016 was a tremendous year for our planet.
A year in which the pressure on the planet’s life support systems
continued to grow but where we also witnessed unprecedented
commitments to take action.
The climate continued to warm, in fact faster than predicted, withrecord-breaking temperatures all around the world.

Marco Lambertini
Director General,
WWF International

Climate change was alarmingly visible, with dramatic events
such as the continuing low for Arctic summer ice, the huge new
cracks opening in the Antarctic ice shield, and perhaps mostshocking of all the widespread coral bleaching in the Pacific andIndian oceans.
Air pollution repeatedly reached red alert status in megacities
like Beijing and Delhi. Even Paris, home to the historic climateagreement, was blanketed in heavy smog, forcing restrictions on
the circulation of vehicles.
And the problem of ocean plastic emerged from the environmental
shadows – no longer an inconvenient aesthetic problem, it isrecognised as a serious threat to wildlife and, through the foodchain, to people.
2016 was, in many ways, the year that the evidence wasunequivocal about the impact of people and the consequenceson the planet and our own civilisation. Our 2016 Living Planet
Report clearly documented the fast decline of biodiversity as theultimate indicator of the state of the planet.
Unprecedented resolve
Perhaps it is the evidence of impact that is beginning to trigger
unprecedented resolve in responding to the threats. Not
surprising. We humans are better at reacting… than preventing.
Although there is still much to do in avoiding the dangers ofclimate change, and despite some surging denialism, it wasamazing to see the Paris Agreement come into force even before
its first anniversary and the Marrakesh Climate conference callfor more ambitious emission cuts. WWF will keep up the pressure
to help this extraordinary increase in commitment take root.
There was also good news about investment in renewables,
particularly in the main CO2 emitting countries such as China
and India. This has contributed to flat global energy-related CO2
emissions for a third year in a row amid a background of economic
growth. A very encouraging development.
It was a similar story of hope amid the gloom in the fight toconserve the planet’s wildlife, with a series of massive boosts thatstrengthened our resolve.

>

WWF Annual Review 2016 | page 3

decisions taken at CITES (the Convention on International> Strong
Trade in Endangered Species of Wild Fauna and Flora) will help
safeguard the future of key species.

This included confirmation of the international trade ban onivory and rhino horn, despite attempts to lift it, and new bansfor heavily traded species such as pangolins and African grey
parrots. In all, 90 per cent of WWF requests for stricter trading
regulations were adopted.
But even more stunning news was to come.
At the end of year, China announced a ban on domestic ivory trade– to be enforced by the end of 2017. Deciding that the ancient
tradition of ivory carving has no place in the 21st century shows
amazing leadership and gives a much-needed lifeline to elephants.
WWF, who advised the Chinese government on this decision,
will step up its efforts to capitalize on this major opportunity –supporting enforcement and campaigning to eliminate demand,the ultimate solution to elephant poaching.
Many years of tireless effort by WWF and its partners wererewarded by other historic news. The panda was upgraded to‘vulnerable’ status on IUCN’s Red List of Threatened Species after
a 17 per cent population increase. A truly historic milestone and apositive sign that the panda still has a future.
Oceans also continued to climb the global political agenda, withlandmark announcements of huge new marine protected areas,from northern Hawaii to the southern Pacific Ocean and theAntarctic Ross Sea. Forgotten for decades, only 5 per cent of
the oceans are currently protected. But there is now an exciting
momentum for change, with marine protected areas almost
doubling in the past few years and an unprecedented awareness ofthe state of the oceans and their global importance. It seems that
finally we are no longer taking oceans for granted.
The combination of the escalating environmental crisis together
with a surge in commitments and action to tackle this suggeststhat we are a society in transition. If there was a moment inwhich a turning point for the planet and our own future was insight… that moment is today. We are beginning to understandthe importance of a stable climate and rich natural systems.
We know the problems and the consequences of our destructive
development model.
Ensuring we steadily accelerate towards an ecologicallysustainable future is more vital than ever before – conserving
the stunning diversity of life that makes Earth a living planet andensuring the environmental services that underpin social andeconomic development. With a stronger-than-ever sense of belief,
urgency, responsibility and excitement, WWF’s new strategy andinitiatives aim to bring an accelerating positive impact
This is our resolve, our promise. Together, we can make it happen.

WWF Annual Review 2016 | page 4

“If there was a momentin which a turning point
for the planet and ourown future was in sight…that moment is today.”
Marco Lambertini
Director General© JORGE SIERRA / WWF

THE ‘NEW’, EVEN STRONGER WWF
At times of striking contrast between ecologicalcrisis and transformational opportunities, our
new strategy and structures support a strongerthan-ever obsession for impact at scale.
Our new strategy is focused around six transformational
Global Goals and three cross-cutting drivers of environmental
degradation. It is designed to tackle the most pressing
challenges for the planet and our society, and to represent
our contribution to the global agenda of the UN’s Sustainable
Development Goals.
The new strategy aims to bring together our large worldwide
network, uniquely able to link local presence and knowledge
to global scale and influence. To mobilise a global movementof hundreds of millions to combat climate change and lossof nature. To support local and indigenous communities inmanaging sustainably natural places and systems. And to build
even more powerful partnerships with business, governments
and civil society to join forces around common visions.

MARKETSFINANCE
GOVERNANCE

WWF Annual Review 2016 | page 6

FOOD

CLIIMATE AND ENERGYFRESHWATERFORESTSOCEANSWILDLIFE

A ‘new’ WWF that builds on our amazing track record of
impact and influence, and adapts to the greater more complex
challenges and new opportunities of our time.

PRIORITY PLACESAs we pursue our global thematic goals, we’ll continue tostrengthen our field work and presence on the ground, focusing
our efforts on the most important places for conservation.
These 35 priority places are home to irreplaceable andthreatened biodiversity and unique ecosystems.
1

African Rift Lakes Region

13

Coral Triangle

2

Altai-Sayan Montane Forests

14

Eastern Himalayas

3

Amazon and Guianas

15

Fynbos4

Amur-Heilong

16

Galapagos

5

Arctic Seas (plus boreal/tundra)

17

Greater Black Sea Basin

6

Atlantic Forests

18

Lake Baikal

7

Borneo19

Madagascar

8

Cerrado-Pantanal

20

Mediterranean

Chihuahuan Deserts andFreshwater

21

Mekong Complex

22

Miombo Woodlands

910

Choco-Darien

23

11

Coastal East Africa

Namib-Karoo-Kaokoveld

24

12Congo Basin

New Guinea and Offshore Islands

25Northern Great Plains

5

26

Orinoco River and Flooded
forests

27

Southeastern Rivers and Streams

28

Southern Chile

29

Southern Ocean

30

Southwest Australia

31

Southwest Pacific32

Sumatra33

West Africa Marine

34

Western Ghats

35

Yangtze Basin

5

5

18

2

25

27

9

17

20

14

35

21

33
16

4

34

10

26

12

3
6
8
28

1
22

32

7

13

24

11
19

23
15

31
30
29
29

29

29

WWF Annual Review 2016 | page 7

THE VALUE OF NATURE
Here in Nepal, a WWF-backed initiative has
enabled communities to manage their forests andgrasslands sustainably, regenerating previously
degraded land and supporting local livelihoods.
We need to ensure people all around the world
also recognise the value of nature. So in 2016 wesigned a partnership with the UN Convention
on Biological Diversity to lead efforts to achieve
their 2020 Aichi Target 1 – raising internationalawareness of the values of biodiversity. It’s an
exciting mission, with great potential to increase
global environmental education efforts.

© SIMON DE TREY-WHITE / WWF-UK

OUR SIX GLOBAL GOALS

The unprecedented loss of nature and theunsustainable consumption revealed in our
Living Planet Report make the urgent need foraction starkly clear. WWF is focused on driving
transformational change towards our six global
goals. We are designing a set of new high‑impact
initiatives that will significantly take us closer
to achieving our goals as a contribution to theglobal sustainable development agenda.

WILDLIFE

OCEANS

FORESTSThe world’s mostthreatened andecologically,
economically andculturally important
species are secure in
the wild

Productive andresilient ocean
ecosystems sustain
human well-being andconserve biodiversity

A world enriched byextensive, resilient
forest landscapes
benefiting biodiversity,
people and climate

© BJORN HOLLAND / GETTY IMAGES / WWF

CLIMATEFRESHWATER AND ENERGY
Freshwater
ecosystems andtheir services
sustain people
and nature

By 2030, an equitableand just transition, that
limits warming to 1.5°C,
protects people andbiodiversity and builds
a climate-resilient
future, is underway

FOOD
Sustainable foodsystems conserve
nature while
ensuring foodsecurity now andin the future

WILDLIFE
Our goal: the world’s most threatened andecologically, economically and culturally
important species are secure in the wild.

CITES SUCCESSES

There were some big wins for our goal of ending the illegal tradein wildlife. At the world’s largest ever wildlife trade conference,
attended by governments who sign up to the Convention on
International Trade in Endangered Species of Flora and Fauna(CITES), all our major asks were achieved. This included better
protection for pangolins – the world’s most trafficked mammal –as well as grey parrots, sharks and rays. Global bans on trade inivory and rhino horn were also maintained. And for the first time,
there were also resolutions on tackling corruption and reducing
demand for products from endangered species.

CHINA TO BAN DOMESTIC IVORY TRADE

WWF resolutely supported the watershed decision by the Chinese
government to end the world’s primary legal ivory market by
the end of 2017. This represents a major boost to international
efforts to tackle the elephant poaching crisis in Africa, where up
to 20,000 elephants are taken illegally each year. This builds onother positive governmental decisions in 2016: the US introduced
strict domestic ivory regulations, while Hong Kong announced aban that will come into force in five years.

PANDAS OUT OF THE RED

After many years of sustained effort, the giant panda – WWF’s
symbol and a flagship species for conservation – is no longer
listed as endangered. Its status was upgraded to vulnerable on
the IUCN Red List of Threatened Species, following a 17 per centpopulation increase over the last decade. But there was bad news
too: the eastern lowland gorilla – the world’s largest ape – is now
critically endangered, and wildlife numbers globally continue
to fall.

WWF Annual Review 2016 | page 12

Margaret Kinnaird
Leader, Wildlife Practice

WWF Annual Review 2016

page 13© NATUREPL.COM / JABRUSON / WWF“There has never been a greater
opportunity and incentive for
us to conserve our precious
wildlife. More and more WWF isigniting the power of its vibrantnetworks and its partnerships
with communities, businesses
and governments.”

OCEANS
Our goal: productive and resilient ocean
ecosystems sustain human well-being andconserve biodiversity.

OVER 1.5 MILLION KM2 PROTECTED

The creation of the world’s largest marine conservation plan for
1.5 million km2 of wilderness in Antarctica’s Ross Sea was oneof the key advances in marine protection after concerted WWF
global work and with our partners. Malaysia established theTun Mustapha Park, which will provide important protection
to the marine resources of the Coral Triangle. There were also
major advances in marine protected areas in the territories ofChile, Ecuador, New Zealand, South Africa, Spain, the UK and
the USA. And offshore oil exploration permits were relinquishedin Lancaster Sound in the Canadian Arctic – home to threequarters of the world’s narwhals. This clears the way for a marine
conservation area in one of the most critical Arctic regions.

FISHERIES BREAKTHROUGHS

A groundbreaking international treaty to stop illegal fishingcame into force, signed by the EU and 29 other nations.
Working closely with a number of partners, WWF played a
key role in Europe, Mauritius, Mozambique and South Africa
supporting and agreeing to the treaty (the Port State Measures
Agreement). We are also working with governments to support
the ongoing ratification processes in Kenya and Madagascar.
Significant WWF input and collaboration with Indian Ocean
Tuna Commission (IOTC) member states led to key measures toprotect tuna populations in the Indian Ocean. The IOTC agreed
on measures to control the harvest of skipjack tuna and reduce
overfishing of yellowfin tuna. Also, a new WWF partnership withthe tuna industry on the largest fisheries improvement projectto date will ensure that almost all of the Indian Ocean purseseine tuna fishery is working together towards sustainable andtransparent fishing.

US$5.4 BILLION

A new WWF report showed just how important a healthy ocean
is to Melanesia. Reviving Melanesia’s Ocean Economy: The Case
for Action calculated the ocean ‘assets’ of Fiji, New Caledonia,
Papua New Guinea, Solomon Islands and Vanuatu at more than
US$548 billion, providing an annual economic output of US$5.4
billion. The report highlighted clear actions needed to rebuild
eroding ocean assets such as coral reefs, mangroves and fishstocks – all essential for biodiversity and human well‑being.
The report is already influencing policy discussions in theregion, including the implementation of the UN Sustainable
Development Goals.
WWF Annual Review 2016 | page 14

John Tanzer
Leader, Oceans Practice

WWF Annual Review 2016 Global Goals page 15© NATIONAL GEOGRAPHIC CREATIVE / PAUL NICKLEN / WWF“Now is the time for a new levelof action so that the ocean canbetter withstand the growingpressures it faces and still deliver
the enormous benefits that
support human well-being andall life on Earth.”FORESTS
Our goal: a world enriched by extensive,
resilient forest landscapes benefiting
biodiversity, people and climate.

US$200 MILLION

The World Bank provisionally approved the Democratic
Republic of Congo’s Emissions Reduction Programme, thelargest forest landscape conservation project in Africa.
The US$200 million programme will target the drivers ofdeforestation across almost 10 million hectares of tropicalforests. It’s one of the most ambitious initiatives yet developed
under REDD+, the international initiative for reducing
emissions from deforestation and forest degradation. WWF
has been a key player in the programme, working withgovernment, the private sector, indigenous peoples and local
communities.

PROGRESS ON RESPONSIBLE FORESTRYOur efforts to promote legal and responsible forest
management brought some significant results this year.
These included the first Forest Stewardship Council (FSC)
certification of merbau, a popular but threatened tropical
hardwood, in Papua; a 70 per cent increase in FSC certified
area in Argentina; and the first shipment of legally licensed
wood products from Indonesia to Europe.

BOOST FOR ROSEWOOD PROTECTION

Rosewood trees got greater protection after a decision by theConvention on International Trade in Endangered Speciesof Flora and Fauna (CITES) to protect key species fromoverexploitation. WWF advocacy efforts played a key rolein this development. Rosewood, a tropical hardwood that’s
found in everyday items like furniture and guitars, is facing
extinction in many regions due to overexploitation. The CITES
decision will protect the entire Dalbergia genus, including
those in high demand, which will help prevent further
extinction.
On page 30: find out how we'll be managing
Salonga National Park in the Democratic Republicof Congo as part of a new partnership. Covering over
33,000km2, it's Africa's largest forest national park.

WWF Annual Review 2016 | page 16

“The need to tackle deforestationand forest degradation has neverbeen greater. The WWF forest
community’s immense knowledge
base and ability to find solutions
builds a solid foundation for us toachieve impact at scale.”
Alistair Monument
Leader, Forest Practice© BRENT STIRTON / GETTY IMAGES / WWF-UK

WWF Annual Review 2016 xxxx page 17

FRESHWATER
Our goal: freshwater ecosystems and theirservices sustain people and nature.

100 MILLION HECTARESIn February, the declaration of seven wetland sites in Zimbabwe
under the Ramsar convention marked a major milestone. Since
2000, WWF’s efforts have supported the protection of over
100 million hectares of wetlands worldwide. This represents
just under half of the total area of wetlands – the globe’s most
biologically diverse ecosystems – designated under Ramsar since
the convention was signed in 1971.

SEISMIC SHIFTWWF has been a driving force behind a critical shift in corporate
culture away from responsibility for individual water use towards
a collective, shared river basin approach. By the end of 2016, theWWF-backed Alliance for Water Stewardship boasted 3 fully
certified sites with 35 more in the pipeline, which will help toresponsibly manage millions of litres of water. Meanwhile, WWFalso helped to shape the binding new commitments on water
stewardship that were adopted by the International Council on
Mining and Metals, whose members include 23 of the world’s
leading mining companies – throwing down the gauntlet toother sectors.

FOOD AND BEVERAGE INDUSTRY

Seven global food and beverage companies announced
commitments to work with thousands of growers in their global
supply chains to reduce their water use and pollution impacts
as part of a WWF-backed initiative. The AgWater Challenge,organised by WWF and sustainability organization Ceres, helps
companies make measurable commitments on water impacts
linked to key agricultural commodities. Representing over$123 billion in annual net revenue, Diageo, General Mills, Hain
Celestial Group, Hormel Foods, Kellogg Company, PepsiCo andWhiteWave Foods each announced a package of measures fortheir global supply chains.

WWF Annual Review 2016 | page 18

Reprehenderit

Stuart Orr
Leader, Freshwater Practice

WWF Annual Review 2016 page19© BRENT STIRTON / GETTY IMAGES / WWF-UK“With freshwater challenges
rising in importance globally,
WWF is providing effective
solutions through innovative
tools and techniques andtransformational partnerships
with governments, businesses
and financial institutions.”CLIMATE AND ENERGY
Our goal: by 2030, an equitable and justtransition, that limits warming to 1.5°C, protects
people and biodiversity and builds a climateresilient future, is underway.

132 COUNTRIESOn 4 November 2016, less than a year after it was announced,
the Paris climate agreement came into force. So far, of the 194
countries that signed the treaty, 132 have ratified it, making it
legally binding. The progress has been quicker than almost every
UN treaty in history, reflecting the urgent need to keep the global
temperature increase to well below 1.5°C. Also in November, ourpartnership efforts resulted in 200 global companies committing
to emissions reduction targets that support this ambition.
We remain focused on translating the intention behind theParis Agreement into reality on the ground.

CHANGE IN THE AIR

The Paris Agreement has a notable gap: it does not mention the
rapidly-growing emissions from aviation. So when countries
at the UN’s International Civil Aviation Organization (ICAO)
agreed to take a first step to address emissions from international
aviation by adopting a global market-based measure for the sector
in October, it was an encouraging development after years of
discussions. The agreement as it stands falls short of achieving the
ICAO’s own goal of carbon-neutral growth by 2020 – but it’s thefirst time an entire global sector has agreed to a cap on net carbon
emissions. WWF was instrumental in convincing countries toestablish that countries must review the measure’s effectivenessevery three years to align with the 1.5°C temperature threshold in
the Paris Agreement.

HFC BREAKTHROUGH

In October, 170 countries agreed to amend the Montreal
Protocol to limit and reduce the use of hydroflurocarbons(HFCs), which could avoid up to 0.5°C of warming by the end of
the century. HFCs – mostly used in air conditioners, insulants
and refrigeration – are the fastest-growing greenhouse gases
in many parts of the world. Some estimates put their global
warming impact at up to 10,000 times that of carbon dioxide.
WWF welcomed the news, saying it sends a powerful signal thatgovernments are serious about tackling climate change.

WWF Annual Review 2016 | page 20

“The Paris Agreement hascreated a unique framework forpartnership among governments,
businesses, civil society, faithgroups and communities tocollaborate and rally behind
this crucial common cause forthe planet.”
Manuel Pulgar-Vidal
Leader, Climate & Energy Practice© GLOBAL WARMING IMAGES / WWFFOOD
Our goal: sustainable food systems conserve
nature while ensuring food security now andin the future.

ELIMINATING DEFORESTATIONThe Collaboration for Forests and Agriculture, launched in2016, aims to eliminate deforestation in the soy and beef
supply chains in the Amazon, Cerrado and Chaco regions in
Brazil, Paraguay and Argentina. We’re leading this ambitious
partnership alongside the National Wildlife Federation and The
Nature Conservancy. Also in 2016, the Soy Moratorium – which
has virtually eliminated deforestation due to soy in the Brazilian
Amazon – was renewed indefinitely. We’re involved in discussions
to extend it to the Cerrado savannah, with support from theBrazilian government.

ENGAGING CONSUMERS

Consumers’ choice of food impacts their health and theenvironment. To help them make informed choices, WWF haslaunched digital apps and guides in many markets including
the LiveWell for Life project for Europe. Our work also helped
increase the availability of sustainable seafood. The volume of
salmon certified by the Aquaculture Stewardship Council (ASC)more than doubled in 2016 to a third of global production. In
partnership with WWF, John West Australia became the world’s
largest supplier of Marine Stewardship Council (MSC) certified
tuna and IKEA now sells only certified seafood to its 600 million
customers in 47 countries.

REDUCING FOOD WASTE

The expansion of agriculture is driving habitat loss andputting extreme pressure on global biodiversity. Worse still,biodiversity loss is exacerbated by an estimated 30-40% offood production lost or wasted throughout the food system. In
developing countries, much of the loss is estimated to be on
farm or at post-harvest. In developed countries, it’s estimatedmost food waste is generated by consumer-facing businesses
and in homes. The WWF network is working together to conduct
innovative food waste pilot programmes and interventions withproducers, schools, local governments and the private sector.
These interventions aim to institutionalize food waste reduction
across entire industries via campaigns focused on reducing foodwaste generation, increasing food recovery, and eliminating foodwaste going to landfills. In 2016, WWF launched pilot projects
with the hotel industry and schools in the US and will launch an
institutional food waste reduction campaign in 2017.

WWF Annual Review 2016 | page 22

“The Living Planet Reportmakes it clear that we need afundamental change to the global
food system. We’re involved atevery stage from farm to fork –from working with producers on
ways to increase productivity
while conserving nature, topromoting more sustainable
food consumption choices.”© ALFFOTO

Jean Timmers
Interim Leader, Food PracticeENABLING OUR GLOBAL GOALS
Changes to the way finance, governance andmarkets operate will help deliver the sustainable
development needed to deliver our global goals.

FINANCE

WWF’s objective is to encourage a meaningful shift in Finance toachieve our Global Goals. The global finance system enables all
types of economic activity, and this activity can have a significant
impact on our planet. Environmental risks and opportunities are
becoming increasingly important to financial decision-making.
However, more needs to be done. We will focus on influencing thefinancial system to improve decision making on environmental
risks, deliver investment for sustainable development, and drive
sustainable practices in areas of the economy that produce goods
and services.

GOVERNANCE

We believe that power and responsibilities need to be exercisedin a way that delivers sustainable development. This involves
creating governance mechanisms that provide participation,access, transparency, accountability and rights to people sothat they can influence decisions that meet economic needs
while protecting the environment. Difficult challenges have tobe hurdled to achieve this. These include involving previously
excluded stakeholders such as indigenous peoples and local
communities, and encouraging the corporate sector to bringsocial benefits and equity into its decision making.

MARKETS

We want to see a shift in international markets to moresustainable production and consumption. We will help enable
this by building on our work with international companies
and globally traded commodities to encourage initiatives that
protect ecosystems. We will also work directly with consumers,
especially around illegal wildlife, to encourage changes in
consumption behaviour. And we will support community-based
enterprises to be more profitable, ensuring that communities
have a vested interest in protecting ecosystems.

WWF Annual Review 2016 | page 24“WWF’s objective is toencourage a meaningful
shift in Finance to achieve
our Global Goals.”
Margaret Kuhlow
Leader, Finance Practice“Good governance is a
key enabler for bringing
sustainability intodevelopment.”
Delfin Ganapin
Leader, Governance Practice“We need innovative andcollaborative solutions thatengage the markets fromproducers to consumers.”
Kavita Prakash-Mani
Leader, Markets Practice© TOM PILSTON / PANOS PICTURES

#SAVEOURHERITAGE
UNESCO World Heritage sites contain some ofthe planet’s most extraordinary natural places.
As well as supporting countless CITES-listed
species, they provide food and livelihoods, water
and well-being for millions of people. 193 nations
have pledged to protect them – but many are
at risk as governments and companies placeshort‑term profits above priceless nature.
In 2016, the WWF Network came together to work globally withintergovernmental organizations, governments, industries andinvestors to protect our shared heritage.
We called on two key players to take action: UNESCO to be
more robust in protecting natural World Heritage sites fromunsustainable development and more transparent about
its decision making; and the Organisation for Economic
Co‑operation and Development to strengthen guidelines forbusinesses on development within the site areas.
We brought this story to life for people around the world byfocusing on three flagship sites facing serious threats: Doñana
National Park in Spain, Selous Game Reserve in Tanzania, andthe Belize Barrier Reef.

>“We need to realise that we don't justneed people to protect nature, but thatnature protects people in so many ways.”
Marco Lambertini
Director General

WWF Annual Review 2016 | page 27

#SAVEOURHERITAGE
Co-ordinated action, with the help of WWF
supporters around the world, has broughtsignificant progress for the protection of iconic
natural places.

REPORT SHOWS THREAT

April: WWF grabs headlines worldwide with a report finding that halfof natural World Heritage sites are under threat from harmful industrial
activities. Coverage appears in 600 news outlets in 20 languages.

INVESTORS USE INFLUENCE
May: Following engagement from WWF, investors write to the top 15
extractive companies that haven’t committed to staying out of World Heritage
sites, asking them to do so.

1Campaign
millionactionstaken by WWF
supporters

SELOUS CAMPAIGN LAUNCHES
June: The Selous campaign launches with a rallying cry to safeguard
the elephant population and tackle threats of industrial development.
Tanzania’s deputy minister for natural resources and tourism calls WWF’s
effort “a turning point for poaching in Selous”.

MINING INDUSTRY ACTION
September: Mining industry association ICMM – whose members havevoluntarily committed not to mine or explore in World Heritage sites – callson governments to increase protection of World Heritage sites.

SEISMIC TESTING HALTED

40+
WWF network
offices involvedin the campaign

October: The Belize government unexpectedly decides to allow offshore
seismic testing for oil – but swiftly changes its mind after WWF and civilsociety groups lead a global outcry.

ACTION IN BULGARIA
November: Under the umbrella of the global campaign, a regional effort
is launched to save Pirin National Park in Bulgaria – a World Heritage site
under threat from forest clearance and unchecked ski resort development.

VICTORY IN DOÑANA
December: A big victory in Doñana, as Spain officially agrees not toauthorize destructive dredging of the site.

WWF Annual Review 2016 | page 28

PARTNERSHIPS
Transformational change depends
on the energy, co‑operationand support of many parties,
ranging from public and private
sector bodies to civil society andindividual donors. We are building
a strong global coalition withthe determination to succeed. >PUBLIC SECTOR PARTNERSHIPSEngagement with the public sector provides a routeto scale for many of our most important programmes
and priorities.
It enables us to influence international financial frameworks to mobilize
a level of resources we’d never be able to match on our own, while playing
a leading role in their deployment on the ground. And as sustainability
becomes an increasingly important factor in development planning andgovernment policy, we can offer significant expertise and experience.
In 2016, we became an international implementing entity of the Green
Climate Fund, the climate change funding mechanism set up throughthe Paris Agreement – meaning we’ll be able to draw on the fund tosupport governments in designing climate programmes and projects.
As a project agency for the Global Environment Facility, whichinvests in the planet’s biggest environmental issues, we have been given
a role to help governments fulfil their environmental goals and priorities.
We work on several projects, including helping to expand Madagascar's
marine protected areas with the Malagasy government and theWorld Bank.
We were one of the key contributors to the Africa Development Bank’s
influential African Economic Outlook Report, launched in May
2016. Our expertise – underpinning the section on Sustainable Cities
and Structural Transformation – means we’re able to help define
development pathways across the continent, highlighting theimportance of environmental sustainability in economic growth.
In the Democratic Republic of Congo (DRC), the long-term support ofour development partners USAID and the German development bank
KfW enabled WWF-DRC to sign an agreement with the Congolese
Institute for Nature Conservation to co-manage the Salonga National
Park, the largest in Africa. We’ll be assuming technical leadership of
the project, working with partners like Oxfam in the park’s vicinity
on rural development and sustainable agriculture. Vital funds andresources to the tune of €17 million are provided by the European
Union Development Fund.
We also received the prestigious Energy Globe Award for our
EcoMakala project in the eastern DRC. The project is an important
example of different partners coming together and of conservation
supporting development. The project enables local people to growwood for charcoal, while introducing more efficient stoves to reduceenergy use. This helps to protect natural forests in crucial areas around
Virunga National Park, while improving people’s health and generatingmuch needed income.
Partners include the European Union, the Centre for International
Forestry Research, the International Fertilisers Development Centre,
the Département International de l’Office National des Forêts, theSwedish International Development Agency, the Norwegian Agency
for Development Cooperation, and the African Development Bank.
Co-ordinating contributions from multiple partners is a challenge,
but enables us to play to our strengths while multiplying our impact.
WWF Annual Review 2016 | page 30

HELPING SUSTAINABLE
DEVELOPMENT
Our award-winning project around
Virunga Park in the Democratic Republicof Congo has helped provide a path
towards sustainable development thatwill help current and future generations.

© BRUCE DAVIDSON / NATUREPL.COM

TOGETHER WITH BUSINESSBusiness plays an enormous role in our mostpressing conservation challenges: it’s a key
factor in many of the problems we’re fighting,yet it can also achieve rapid results and drive
powerful routes to a sustainable future.
Our new way of working is helping us form
stronger partnerships across the global business
community, demonstrating what’s possible when
we work together.

CORPORATE PARTNERSHIPS

Our cooperation with partners is based on a common
understanding of issues, shared ambitions or activities, and awillingness to speak out in public. In general, we distinguishthree types of partnerships with companies:
1. Driving sustainable business practices
2. Communications and awareness raising
3. Philanthropic partnerships.
Read our 2016 corporate report at wwf.panda.
org/2016cpreport for more information
about our corporate partnerships.
In 2016, WWF International had 18 corporate partnerships
with annual budgets of €25,000 and higher:

Apple
Avon
Fromageries Bel
DU Group
Groth AG
H&M
HSBC
Humble Bundle
IKEA

International Bon Ton Toys B.V
Jagex
KIK
Mars Petcare
Merchant Ambassador
Mondi GroupRoyal Caribbean Cruises Ltd
The Coca-Cola Company
Tommy Hilfiger

TRANSPARENCY IS ESSENTIAL

WWF offices now report on every formal relationship they havewith business, so our supporters can see how and why we’re
involved, and what impacts we’re achieving. We maintain theright to comment publicly on all our relationships.

WWF Annual Review 2016 | page 32

We’re working with business in three criticalconservation areas:

CLIMATE AND ENERGYBusinesses were among the most enthusiastic supporters of
the Paris Agreement, and its success depends heavily on theirambitious commitments. To support this, we are a partner in the
Science Based Targets initiative, which calls on businesses toreduce their greenhouse-gas emissions in line with keeping the
global temperature rise to well below 2°C. In the last 18 months,
more than 200 leading companies from 33 countries have comeon board. We also manage Climate Savers, a corporate leadershipsustainability programme that seeks to transform businesses into
leaders of the low-carbon economy. WWF currently collaborates
with 20 companies, with HP announcing in 2016 a new target to
reduce emissions by 25 per cent by 2025.

627million

Companies who joined Science
Based Targets cause 627 million
metric tonnes of CO2 emissions

COMMODITIESCommodity production has a huge impact on the natural
world – but there are better alternatives to ‘business as usual’.
Innovative companies can lead the way in transforming theirindustries and pushing for sustainable production to be the norm.
Our partnership with IKEA, for example, has helped promoteresponsible forest management and support improved livelihoods
for communities – contributing to the Forest StewardshipCouncil (FSC) certification of around 35 million hectares offorest since 2002. During 2016 alone, 1.7 million hectares offorests were FSC-certified in Russia. The partnership is also
supporting the transformation of global cotton production –securing a sustainable future for the industry while creating
benefits for communities and the environment. Collaboratingwith other partners, WWF and IKEA helped set up the Better
Cotton Initiative (BCI), which now accounts for 12 per cent of
global supply.

FRESHWATER

Water issues are some of the biggest risks facing businesses andthe environment. WWF initiates collective action with local
stakeholders in key river systems to conserve and better manage
shared freshwater resources to benefit people, the planet andbusinesses. Our five-year partnership with HSBC, for example,
has helped fund conservation in five key river basins (the Ganges,
Mara, Mekong, Pantanal and Yangtze) – home to more than abillion people and with some of the planet’s most biodiverse
areas. In 2016, restoration of 62 freshwater springs began across
15 of the 25 municipalities we targeted in the Pantanal, theworld’s largest freshwater wetland. This is a vital step in securing
its future, amid threats from deforestation, habitat degradationand poorly-planned development.

1.7million

In 2016, our IKEA partnership led
to FSC certification of 1.7 million
hectares of Russian forests

5

Our partnership with HSBC
supports conservation in
five key river basins

WWF Annual Review 2016 | page 33

AN ENVIRONMENTAL VISIONARY
The death of Luc Hoffmann at the age of 93 in July
2016 was mourned by both the WWF network andthe broader conservation movement.
© WWF INTL. / WWF

Dr Luc Hoffmann made an extraordinary life-long contribution tonature conservation and WWF.
He was one of WWF International’s first board members, served
as our second Vice‑President until 1988, and was serving as ourVice-President Emeritus at the time of his death. In addition
to working with our founders to help establish the globalorganization, Dr Hoffmann was a founder of several WWF
national offices.
Dr Hoffmann was a leading figure in other conservation
organizations, including Wetlands International, IUCN, andthe Fondation Internationale du Banc d’Arguin in Mauritania.
He also played a key role in the original effort to save Spain’s Coto
Doñana and was the driving force behind the Ramsar Convention
on Wetlands.
Dr Hoffmann established the Tour du Valat research centre in the
Camargue region of France and dedicated his life to the centre’s
work on wetlands conservation.
In a lasting legacy to honour Dr Hoffmann’s visionary work,in 2012 WWF and the MAVA Foundation established the Luc
Hoffmann Institute to address some of the planet’s most difficult
environmental challenges through sustainability science solutions.

WWF Annual Review 2016 | page 34“Without Luc Hoffmann,
there would be no
WWF and we areforever gratefulfor his selflesscontributions to
our natural world.”
Yolanda Kakabadse
President,
WWF International

OUR SUPPORTERS
We share a planet, and we share a
global society. Millions of us knowthat together we’re strong andanything’s possible – in 2016, we
continued to connect with people
around the world, strengthening
our ever-growing community of
supporters online. >OUR SUPPORTERS
EARTH HOUR

2016 was the 10th lights out for WWF’s Earth Hour. Since its
launch in Sydney in 2007 it has grown to become the world’s
largest grassroots movement for the environment. In the year thehistoric Paris Agreement was ratified, Earth Hour was the biggest
yet, celebrated in 178 countries and territories – and even on theInternational Space Station! The focus moved beyond skylines
onto timelines: we invited our supporters to ‘Shine a light on
climate action’ and donate their Facebook walls to Earth Hourmessages.
● 12,700 landmarks and monuments switched out lights● 2,427,929 individual actions taken● 133,000+ Earth Hour events created on digital maps
● 958,447 individual visits to Earth Hour websites*● 853,493 views of Earth Hour official videos*● 2.5 billion impressions of Earth Hour hashtags on Twitter*(*Jan-Mar 2016)

APPS FOR EARTH

For 10 days in April we worked with Apple and 24 developers on
this innovative global campaign. Together we created exclusive
interactive and educational content for 27 popular apps, giving
users the chance to engage in conservation and contributeto our mission. In this important corporate partnership,
we received 100 per cent of the proceeds from participating
apps and in-app purchases, which amounted to more than
US$8 million. Just as important, we raised awareness of ourwork among hundreds of millions of people, harnessing thepotential that new forms of media offer us in the future.

500,000 ON INSTAGRAM
Social media continues to offer us new routes to connect with our
supporters. This year WWF International reached the landmarkof 500,000 followers on the picture-sharing site Instagram.
To celebrate we posted a thank-you message and asked “What doyou hope we can all achieve together in the future?”. Commentsfrom around the world (see right for one example) included
specific suggestions on everything from biodegradable plastics tofusion power, to more general wishes for a new approach to unite
us all.

WWF Annual Review 2016 | page 36© WWF-VIETNAM“I hope we can share deeper
and wider respect for diversity
and precious Mother Nature
generally. We need to speak
up and ACT to protect those!
Let’s fight together!”Comment from one of our 500,000 Instagram followers

SUCCESS IN SUPPORT OF
EUROPE'S NATURE
Our supporters show time and time againthat together anything really is possible.
In 2016, for example, our #NatureAlert
campaign helped to preserve the EU’s
world-leading nature laws. The WWF
EU network with other NGOs mobilized
more than 500,000 supporters and, withthe support of leading EU governments
and the European Parliament, convinced
the European Commission to retainand strengthen its legal framework. EU
legislation has brought stronger protection
to about 20 per cent of EU land and 6 percent of its seas, and helped recover species
such as brown bears, loggerhead turtles
and wolves.

© TOMAS HULIK / WWFOUR DONORS
We couldn’t do what we do without the generosityof our donors. Nowhere is this clearer than in ourCampaign for a Living Planet: over the last five
years, we’ve been able to direct US$102 millionof donor funding to conservation initiatives thathave achieved some transformational successes.
After five years of magnificent achievements around the world,
the Campaign for a Living Planet came to a close in 2016. We
are extremely grateful to André Hoffmann, the chair of theCampaign for a Living Planet Steering Committee, and the othercommittee members, whose inspiring leadership was vital increating this incredible success story.
WWF International has four levels of partnership andengagement: the Honorary Circle, Conservation Leaders,Conservation Champions and Conservation Partners. We
would like to thank and recognise all of our donors who haveprovided leadership and generous funding in support of ourconservation work.

HONORARY CIRCLE
Thanks to the generosity of all our donors, there have been manyhighlights in the campaign’s efforts to help build a future where
people live in harmony with nature. Here are just a few examples
of how the valued contributions from our Honorary Circle donors
are making a big difference…
The Hoffmann family and the MAVA Foundation havesupported a number of priority programmes around the world,
including efforts to protect the Mediterranean. Their support
enabled us to be a driving force behind a number of positive
initiatives in this biodiversity hotspot, including a big expansion
in marine, coastal and inland protected areas. They also helped
us and our partners to stop the first serious attempt to weaken
Europe’s nature conservation legislation in all 28 EU countries.
MAVA has also supported our fundraising team.

Philippe Bertherat has also generously contributed to ourCampaign for a Living Planet Leadership Fund.
Donor funding from Åsa and Martin Hintze is helping local
communities manage their resources and futures. In Papua
New Guinea’s Kikori river basin, for example, we’re supporting

WWF Annual Review 2016 | page 40>© SHUTTERSTOCK / DEBRA JAMES / WWF

Miel de Botton provides ongoing support to our Campaign fora Living Planet Leadership Fund. We are also grateful for her
support of our marine and global climate and policy work, with aparticular focus on China.

conservation to protect some of the largest> community-based
blocks of untouched rainforest remaining in the world. And, in

2016, we campaigned successfully against the seismic testingfor oil in the Belize Barrier Reef World Heritage site, helping toprotect the 190,000 people whose livelihoods depend on fishingand tourism.

Our international research arm, the Luc Hoffmann Institute,generously supported by key donors MAVA and Nomis
Foundation, is helping to reconcile the conflicting needs forfood, water and energy in the Greater Mekong. The institute’s
LIVES project conducts basic research to analyse risk for complex
systems involving food, energy, water and the economy.
Critical funding from Kristian Parker and Oak Foundationis enabling us to work for the protection of natural World
Heritage sites from industrial exploitation and destruction. In
2015, for example, we successfully campaigned for the Australian
government to ban dredge-dumping in the waters of the Great
Barrier Reef. We then launched a global campaign in 2016(see page 26) to secure lasting protection for all natural World
Heritage sites. We are also grateful for Oak Foundation’s longstanding commitment to our youth volunteer programme Explore!
A donation from Pierrette Schlettwein has played a crucialrole in helping us to tackle the impact of poaching in Africa andAsia through our Wildlife Crime Initiative (WCI). Launched inpartnership with TRAFFIC in 2014, the WCI is an ambitious
campaign to halve the impact of wildlife crime by 2024. It directs
practical action against the links of the illegal wildlife tradechain – poaching, trafficking and consumption – while building
a powerful network of relationships with governments, NGOs
and the private sector. 2016 saw positive governmental actions,
including China’s decision to end its domestic ivory trade by theend of 2017.
Population growth, climate change and poaching are putting
Bhutan’s pristine forests and rivers under greater pressure thanever before. As the only international conservation organization
with a permanent presence in Bhutan, funding from ananonymous donor is helping us work with the government andlocal partners to address its economic and environmental needs.

Donor support has enabled
us to work for the protectionof natural World Heritage
sites, including the Great
Barrier Reef, from industrial
exploitation and destruction.

There have been many highlights
in the campaign’s efforts to help
build a future where people
live in harmony with nature.
WWF Annual Review 2016 | page 41>

are helping with an ambitious plan to establish and maintain> We‘wildlife highways’, which will link more than 160,000 hectares ofprotected areas.

Support from a private Geneva foundation has helped
us achieve real progress in helping to deliver the ambitious
international plan to double tiger numbers by 2022. Halfway into
the project, the wild tiger population is rising for the first timein 100 years, with 9 of our 13 priority landscapes now showing
stable or increasing tiger populations. In addition, six countries(Bangladesh, India, Nepal, Bhutan, China and Russia) have now
adopted the Conservation Assured | Tiger Standard (CA|TS),
which sets minimum standards for effective management of
the species. The first two sites, in Nepal and Russia, have since
been certified.

$102

MILLION
OF DONORFUNDINGCONSERVATION LEADERS
Mohammed A Al-NakiCampaign for a Living Planet Leadership Fund

Marcus Cooper

Campaign for a Living Planet Leadership Fund

Fondation Montagu

Protection of the blue whale and marine biodiversity, Chile;
reducing marine turtles bycatch in the Eastern PacificFondation Philanthropia

Reducing demand for endangered species

Fondation Segré

Protecting marine ecosystems and managing fisheries in thecoral triangle

Fondazione Zegna

Giant panda and habitat conservation in Quiling, China

Hoffmann-La Roche AG

Rebuilding resilient ecosystems and communities in Langtang National
Park, Nepal & Campaign for a Living Planet Leadership Fund

Sergi Ferrer-Salat

Campaign for a Living Planet Leadership FundThe Spillmann Family

Wildlife Crime Initiative

Stelios Philanthropic
Foundation

Safeguarding the Pelagos Sanctuary and the Mediterranean

Ursula Streit

Conserving natural and cultural heritage in Papua New Guinea

The Persephone Charitable Reducing marine turtles bycatch in the Eastern Pacificand Environmental Trust
The Prince Albert II of
Monaco Foundation

Conservation of the Atlantic bluefin tuna; securing freshwater ecosystems
in the Himalayas

UEFA

Global campaign on renewable energy to help tackle climate change

Anonymous donor

Doubling the world’s wild tigers

WWF Annual Review 2016 | page 42

CONSERVATION CHAMPIONS
Antoine Badel

Fondation Indosuez en Suisse

Lennart Blecher

Fondation Salvia

Brown + Hudson

Quincy and Carolyn Hunsicker

Kevin ClickPatrick Odier

Renaud de Planta

Anne Reece

Patrick and Valentine Firmenich

Maria Reig Moles

Sophie Firmenich

The Hugh Symons Charitable Trust

Fondation Audemars Piguet

Utermann Charitable Trust

Fondation de bienfaisance du groupe Pictet

CONSERVATION PARTNERS
Moiz Benkohen

Pierre-André Maus

Julia Brauer

Manoel and Muriel Dekeyser

Famille Firmenich

Rachel Pineles Rudge

Richard M Ivey

Abraham D. and Marian S. Sofaer

Joerg Liebing

Nicolas Tamari

Manotel Hotel Group

Victoria Park Charitable Trust

CAMPAIGN FOR A LIVING PLANET STEERING COMMITTEE
ChairMembers

André Hoffmann

Philippe Bertherat
Alejandra Moore Mayorga
Kristian Parker
Guillaume Taylor

We also want to thank the members of The 1001: A
Nature Trust for their loyalty and support, as well as
our donors who prefer to remain anonymous and all
those who have pledged to support WWF through theirwill, leaving a legacy for future generations.

WWF Annual Review 2016 | page 43

ON OUR WAY TO DOUBLE TIGERS
Like many of the issues we work on, helping
tiger numbers to recover requires the sustained
joint efforts of many parties. WWF is a key
driver of Tx2 – a global goal to double wild
tiger populations by 2022, committed to by 13
tiger range governments and aided by several
NGOs. Strong progress has been made to date.
Global wild tiger numbers are rising for the firsttime in more than a century – there are now
an estimated 3,890 tigers in the wild, up fromas few as 3,200 in 2010. However, our report
The Road Ahead highlighted how over 11,000kmof planned linear infrastructure in Asia threatens
to cut through every tiger landscape. We called
for sustainable infrastructure developmentthat doesn’t come at the expense of tigers andtheir habitats, which both humans and wildlife
depend on.

© MARTIN HARVEY / WWF

FINANCIALS
WWF INTERNATIONAL
INCOME 2016
CHF 200 MILLION
FY16 income for WWF
International was 10% higher
than FY15 mainly due to growth
in income from National
Organizations, Royalties andPublic sector, offset by decreases
in income from Corporations,
Trusts and foundations, andIndividuals.

Other 1%
Royalties 6%

Public sector 29%

Trusts andfoundations 6%
Corporations 2%
Individuals 4%

EXPENDITURE 2016
CHF 190 MILLION
Expenditure increased by
7%, mainly due to increased
spending in Fundraising,Conservation policy, andNetwork services and people
development.

Finance and administration 4%
Fundraising 9%

Network services andpeople development 4%
Conservation policy
and awareness 11%

Conservation
programmes 72%

The figures given show the consolidated income and expenditure
for WWF International, its Programme Offices, and the otherentities for which it is responsible.
Financial years cover the period 1 July to 30 June. WWF
International’s audited statements are available on request.
Peter Dickinson, Director of Finance & Administration, WWF International

WWF Annual Review 2016 | page 46

WWF National
Organizations 52%

WWF NETWORKINCOME 2016
EUR 707 MILLION
Total WWF Network income grewslightly by 2%, with an increase of
EUR 15 million to EUR 707 million.

Other 2%
Earned income 4%

Public sector 19%

Trusts and foundations 9%

Corporations 9%

Individuals 57%

EXPENDITURE 2016
EUR 690 MILLION

Administration 9%

Expenditure increased by 2% (EUR
16 million), mainly due to increased
Fundraising 17%
spending on Awareness raising(up 8%) and Conservation policy(up 10%). The resulting surplusof EUR 17 million will be used
to fund our ongoing projects andAwareness and education 15%
programmes, and help us to reachour conservation targets.
Conservation policy 6%
Programme 53%

The figures given show total WWF Network income andexpenditure but do not represent consolidated accounts.
The Network includes WWF International, Programme Offices
and National Organizations.

WWF Annual Review 2016 | page 47

WWF INTERNATIONAL BOARD
OF TRUSTEES
President
Yolanda Kakabadse (Ecuador)
Vice-President
André Hoffmann (Switzerland)Interim Honorary Treasurer
Johan Rostoft (Norway)

WWF NETWORK EXECUTIVE TEAM
Marco Lambertini (Chair)
WWF International
Eberhard Brandes
WWF-Germany
Mary Lou Higgins
WWF-Colombia
Hammad Naqi Khan
WWF-Pakistan

Trustees

Andreas Lehnhoff
WWF-Guatemala

Roseline C. Beudels-Jamar de Bolsée(Belgium)

Sze Ping Lo
WWF-China

Andrew Cahn (UK)

Nanie Ratsifandrihamanana
WWF-Madagascar

Cheryl Carolus (South Africa)
Neville Isdell (US)Shinta Kamdani (Indonesia)
Lokke Moerel (Netherlands)
Adil Najam (Pakistan)
Winnie Ouko (Kenya)
Philippe Prufer (Brazil)
Valentin von Massow (Germany)
President Emeritus
HRH The Duke of Edinburgh
Vice-Presidents Emeriti
S. Babar Ali (Pakistan)
Sara Morrison (UK)

Carter Roberts
WWF-US
Kirsten Schuijt
WWF-Netherlands
Tanya Steele
WWF-UKWWF INTERNATIONAL SENIORMANAGEMENT TEAM
Marco Lambertini
Director General
Maria Boulos
Director, Network GovernanceFred Kumah
Director, Africa
Carol Monoyios
Executive Director, Fundraising
Deon Nel
Executive Director, Conservation
Dominic O’Neill
Executive Director, Operations
Jean-Paul Paddack
Executive Director, Network Development
Sudhanshu Sarronwala
Executive Director, Communications &Marketing
Shivani Wadhwa
Director, Human Resources
Details correct as of March 2017

WWF Annual Review 2016 | page 48

Thank you for our reading ourannual review. We believethat together, anything ispossible. So please stay intouch with us in the coming
year at wwf.panda.org© MARTIN HARVEY / WWF

RECYCLED+25M
WWF has over 25 million
followers on social media
and messaging apps

+100

WILD WORLD MARCH 2010

WWF IN SHORT

•

100%

WWF is in over
100 countries, on
6 continents

1961

+5M

WWF was founded
In 1961

WWF has over
5 million supporters
Working to sustain the natural
world for people and wildlife
panda.org© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)

please visit our international website at www.panda.org© NASA® “WWF” is a WWF Registered Trademark. WWF, Avenue du Mont-Blanc, 1196 Gland, Switzerland
Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details and further information,