2nd quarter (7. 2014 - 9. 2014)
FIELDS CORPORATIONThe Greatest Leisure for All People

FIELDS CORPORATION(Code:2767)

Supplementary Financial Document
for the First Half of the Year Ending March 31, 2015
FIELDS CORPORATIONThe Greatest Leisure for All People

November 4, 2014

The Greatest Leisure for All People
Copyright 2014

FIELDS CORPORATIONAll rights reserved.

FIELDS CORPORATIONThe Greatest Leisure for All People

Index

1. Highlights for the H1 of the Year Ending March 31, 2015

P.

3

2. Supplementary Data for the H1 of the Year Ending March 31, 2015

P.

7(Consolidated)
P/L Statement

P.

4

Number of Pachinko/Pachislot Machines Sold

P.

8(Consolidated)
B/S

P.

5

Change in the Number ofPachinko/Pachislot Machines Sold (Graph)P.

9(Consolidated)
Cash FlowsP.

6

Pachinko/Pachislot Machines’ Titles
from 3.2013 to 3.2015

P. 10

Appendix
3. Appendix I

P. 11

4. Appendix II

Corporate Profile
・Corporate Profile
・Stock Information

P. 28

P. 12

Our Tracks

P. 13

P. 29

Developing Business Model
Main group companies

P. 14

Pachinko/Pachislot Market
・Market Scale of Pachinko/Pachislot Industry
・Change in Pachinko/Pachislot Market Scale
・Change in Number of Pachinko/Pachislot Players
・Income Structure of Pachinko Halls

Business Model (PS Planning, Development and Sales)
FIELDS CORPORATION
Accounting
Method of Pachinko/Pachislot Sales (Image)

P. 15

P. 30

Business Flow and Accounting Method ofMerchandising Rights Regarding Pachinko/Pachislot
Planning and Development
Glossary of Fields’ Pachinko/Pachislot Machine Sales

Players in the Pachinko/Pachislot Industry
Recent Trend of Pachinko/Pachislot Industry

P. 16

The Greatest Leisure for All People

Cumulative Number of Pachinko/Pachislot Series Sold(by Main IP)
Number of Pachinko/Pachislot Machines Sold (Details)
Titles of Pachinko Machines Sold (3.2002-3.2014)
Titles of Pachislot Machines Sold (3.2001-3.2014)
Change of “Evangelion” Series
Change in Quarterly P/L Statement (Table)
Financial Highlights
Change in Financial Results (Graph) (Consolidated)
Change in Assets/Liabilities, Net Assets (Graph)(Consolidated)
Change in Selling, General and Administrative Expenses(Graph) (Consolidated)
Change in Free Cash Flow (Graph)(Pachinko/Pachislot Market Data)

Number of Pachinko Halls and Change in Number ofPachinko/Pachislot Machines Installed Per Hall
Number of Installed Pachinko/Pachislot Machines
and Annual Turnover Rate

P. 17
P. 18
P. 19
P. 20
P. 21

P. 31

Unit Sales and Sales Amount of Pachinko/Pachislot
Machines
Market Share by Manufacturers
・Unit Sales Share - Pachinko Machines
・Unit Sales Share - Pachislot Machines

P. 32

Monthly Trends of Pachinko Halls

P. 33

5. Appendix III

P. 34

P. 24

Market Scale of Content Business
Market Scale of Digital Content Business

P. 35

P. 25

Sales Amount of Comic Books and Comic MagazinesMarket Scale of Animation Industry

P. 36

Box-Office of Domestic Movie Theaters
Market Scale of Broadcasting Industry

P. 37

Market Scale of Mobile Business

P. 38

Reference: Notification of Our IR Site

P. 39

P. 22
P. 23

CSR Activities
・Fields Topics
・Group Companies Topics

P. 26

Corporate Governance System
Profit Return Policy

P. 27(Entertainment Market Data Except Pachinko/Pachislot Industry)

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

2

FIELDS CORPORATIONThe Greatest Leisure for All People

1. Highlights for the First Half of the Year Ending March 31, 2015
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

3

FIELDS CORPORATIONThe Greatest Leisure for All People

Highlights for the H1 of the Year Ending March 31, 2015 (Consolidated)【 P/L Statement 】*The numbers in upper parenthesis is YoY, the numbers in lower parenthesis is ratio to net sales.
Year Ended March 31, 2014
H1
Full-YearNet sales(Unit: Millions of yen)

Year Ending March 31, 2015
H1
Full-Year Forecast(125.0)(106.3)(55.9)

36,385

114,904

20,341[100.0][100.0][100.0](154.7)(101.6)(50.7)

Gross profit

13,64833,812

6,920[37.5][29.4][34.0](107.4)(104.6)(95.9)

SG&A expenses

11,471

24,02010,998[31.5][20.9][54.1](-)(94.9)(-)

Operating income

2,176

9,791

(4,077)

[6.0]

[8.5]

[-20.0](-)(95.1)(-)

Ordinary income

2,144

9,765

(4,072)

[5.9]

[8.5]

[-20.0](-)(113.8)(-)

Net income

1,434

5,370

(2,509)

[3.9]

[4.7]

[-12.3]100,000

-

-

5,000

5,000

2,500

* “YoY” and “ratio to net sales” are calculated on this sheet above.
FIELDS CORPORATIONThe Greatest Leisure for All People

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

4

FIELDS CORPORATIONThe Greatest Leisure for All People【 B/S 】

Highlights for the H1 of the Year Ending March 31, 2015 (Consolidated)

At March
31, 2014

At September
30, 2014(Unit: Millions of yen)

Increase/
Decrease

Factors

Cash and cash equivalents

29,583

16,178(13,405)

Notes and accounts
receivable—trade29,155

5,618(23,537)

Inventories

3,134

4,147

1,013

Other

5,083

7,837

2,754

Allowance for doubtful
accounts

(34)

(28)

6

66,92133,752

Land

7,875

7,737

(138)

Other

4,229

4,577

348

Total tangible fixed assets

12,104

12,314210

Goodwill

1,905

1,749

(156)

Other

2,460

2,641

181

Total intangible fixed assets

4,365

4,390

25

Investment securities

15,607

14,096(1,511)

Other

6,944

6,903

(41)

(1,074)(1,048)26

21,477

19,951(1,526) Decrease in investment securities

37,94836,656(1,292)

104,869

70,408(34,461)

Notes and accounts
payable—trade33,105

5,586(27,519)

Accrued income taxes

1,959

139

(1,820)

Other

6,666

5,517

(1,149)Total current liabilities

41,730

11,242

Decrease in notes and accounts payable—trade and(30,488) decrease in accrued income taxes

Total fixed liabilities

4,386

4,151

Total liabilities

46,116

15,394(30,722)

Common stock

7,948

7,948

0

Capital surplus

7,994

7,994

0

Retained earnings

44,54841,351(3,197)

Treasury stock(1,821)(1,821)0

Total shareholders’ equity

58,67055,473(3,197)

Unrealized holding gain on
available-for-sale securities

(262)

(853)

(591)

(390)

(968)

(578)

Minority interest

473

509

36

Total net assets

58,75355,014(3,739) Decrease in retained earnings

Total liabilities and net
assets104,869

70,408(34,461)

Total current assets

Allowance for doubtful
accounts
Total investments and otherassetsTotal fixed assets
FIELDS CORPORATION

Total
assetsLeisure for All People
The Greatest

Accumulated othercomprehensive income(33,169) Decrease in notes and accounts receivable―trade(235) Decrease in net defined benefit liability* “Other” and “Increase/Decrease” are calculated on this sheet above.

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

5

FIELDS CORPORATIONThe Greatest Leisure for All People

Highlights for the H1 of the Year Ending March 31, 2015 (Consolidated)【 Cash Flows 】(Unit: Millions of yen)

Year Ended
March 31, 2014
H1
Full-Year

Year Ending March 31, 2015
H1

Factors

Cash flows fromoperating activities(4,554)

16,322

Loss before income taxes and minority interests
Decrease in notes and accounts receivable—trade(11,111) Decrease in notes and accounts payable—trade
Income taxes paid

Cash flows frominvesting activities(1,650)(8,018)(1,092) Expenditures for purchase of intangible fixed assets

Cash flows fromfinancing activities(1,387)(2,018)1

0

0Increase (decrease) incash and cash equivalents(7,590)6,284(13,404)

Cash and cash equivalents
at beginning of period

23,30923,30929,583

(10)

(10)

0

15,70829,583

16,178

Effect of exchange rate changes oncash and cash equivalents

Increase (decrease) in cash and cash
equivalents resulting from change ofscope of consolidation
Cash
andCORPORATION
cash equivalents
FIELDS
atThe
endGreatestof period
Leisure for All People

Source: Fields

Expenditures for purchase of tangible fixed assets
Proceeds from sales of investment securities
Dividends paid

(1,200) Repayment of short-term borrowings

Copyright 2014

FIELDS CORPORATION(3,641)(27,255)
24,190(1,805)
(828)
(908)
827
(828)
(310)

All rights reserved.

6

FIELDS CORPORATIONThe Greatest Leisure for All People

2. Supplementary Data for the First Half of the Year Ending March 31, 2015
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

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FIELDS CORPORATIONThe Greatest Leisure for All People

Number of Pachinko/Pachislot Machines Sold

【 By Pachinko/Pachislot Brand 】(Unit: Machines)

Year Ended March 31, 2014

Year Ending March 31, 2015

Q1

Q2

Q3

Q4

Q1

Q2

H1

Bisty

4,254

73,305

19,68014,629111,868

3,533

22,02325,556

OK!!

1,453

19,076

4,359

3,902

28,79029,8305,378

35,208Others

7,135

5,053

4,689

5,344

22,221

5,177

7,969

13,146

12,842

97,43428,72823,875

162,879

38,54035,37073,9101,039

25,42937-

26,505

-

-

-

161

1,322

23,86036,41961,76220-

20Enterrise

1,456

24,941

115

45,57372,085

4,460

19,941

24,401

Mizuho---54,127

54,127

66-

66

Others

3,004

4,277

6,991

1,352

15,624

1,111

2,611

3,722

5,660

55,96931,003

137,471

230,103

5,657

22,552

28,20918,502

153,40359,731

161,346

392,982

44,19757,922102,119

Full-Year< Pachinko machines >I) Total number of pachinko
machines sold< Pachislot machines >RODEO *BistyII) Total number of pachislot
machines soldI) + II) Total number ofpachinko/pachislot
machines sold

FIELDS CORPORATION
*The
RODEO
includestheforsales
Greatest
LeisureAll number
People of “Kaiji 3” from GINZA Corporation released in the year ended March 31, 2014.

【 Major Sales Title 】
Release(Unit: Machines)

Brand

Title

Q1

Q2

H1

■Pachinko machines
2014 Mar. OK!!

Pachinko Onimusha: Dawn of Dreams

29,000-33,0002014 May Bisty

CR TEKKEN LIGHT VERSION

‐

‐

‐

2014 Jun. OK!!

Pachinko Onimusha: Dawn of Dreams Light Version

-

-

-

2014 Jul. Bisty

CR EVANGELION 8 Extreme Battle

20,00020,0002014 Oct. Bisty

CR ayumi hamasaki 2

on sale2014 Dec. Bisty

CR EVANGELION 9

on sale■Pachislot machines
2014 Aug. Enterrise

Pachislot Sengoku BASARA 32015 Jan. RODEO

Salaryman Kintaro

19,00020,000on sale* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold is not disclosed.
* Figures have been rounded to the nearest thousand.
* The cumulative number of machines sold is as of October 15, 2014.

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

8

FIELDS CORPORATIONThe Greatest Leisure for All People

Change in the Number of Pachinko/Pachislot Machines Sold (Graph)【 By Pachinko/Pachislot Machines 】(Unit: Machines)

Pachislot machine

600,000

500,000

Pachinko machine

480,273449,880
412,390392,982

400,000
328,110

262,614300,000

233,223

330,734

162,879

99,993

H1
171,905

200,000

217,659

100,000

228,117

179,167

Total 102,119
Pachinko 73,910

230,103

Pachislot 28,209

3. 2014

H1 3. 2015

119,146
0

3. 2010

3. 2011

3. 2012

3. 2013

FIELDS CORPORATIONGreatest Leisure for All People【TheByPachinko/Pachislot Brand 】(Unit: Machines)

600,000

RODEO

EnterriseOK!!

Mizuho449,880
55,5642,498

35,878
16,119412,390

300,000

392,982

59,776
7,264

328,110
29,14332,437

306,585

47,889200,000

Others

480,273

500,000

400,000

Bisty

263,530

363,056

114,092

37,84554,127
28,79072,085H1
171,905

173,630

100,000
121,6910

Source: Fields

28,762
3. 2010

3. 201181,8203. 2012

Total 102,119
Others
Bisty
EnterriseOK!!
Mizuho16,86825,576
24,40135,20866

104,549
26,505
3. 2013

Copyright 2014

3. 2014

FIELDS CORPORATION

H1 3. 2015

All rights reserved.

9

Pachinko/Pachislot Machines’ Titles from 3.2013 to 3.2015

FIELDS CORPORATIONThe Greatest Leisure for All People(Sales units as of September 30, 2014)
Pachinko machine

Launch of 5 pachinko titles

Pachislot machine

Launch of 6 pachislot titles

Bisty 3 titles

RODEO
Bisty
Enterrise

OK!! 2 titles

3. 2013©カラー ©Bisty ©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©Bisty©士郎正宗・Production I.G / 講談社・攻殻機動隊製作委員会 ©オッケー．
©カラー ©Bisty

Launch of 6 pachinko titles

2 titles3 titles
1 title©藤沢とおる/講談社 ©Bisty ©倉科遼、井上紀良/集英社（週刊ヤングジャンプ）©artist house PIRAMID ©Bisty ©CAPCOM CO., LTD. ALL RIGHTS RESERVED.
©宮下あきら/集英社・東映アニメーション ©Sammy ©RODEO©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©Sammy ©RODEO©カラー©Bisty

Launch of 7 pachislot titles

Bisty 4 titles
OK!! 2 titles

RODEO (GINZA) 1 title
Bisty
3 titlesEnterrise
2 titlesMizuho1 title3. 2014©王欣太・李學仁/講談社 ©Bisty ©カラー ©Bisty ©三浦建太郎（スタジオ我画）・白泉社/BERSERK FILM PARTNERS ©オッケー.
©2013 BANDAI NAMCO Games Inc. ©Bisty ©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©オッケー．

©福本伸行/講談社・VAP・NTV ©福本伸行/講談社・VAP・マッドハウス・NTV・D.N.ドリームパートナーズ ©Sammy ©RODEO©CAPCOM CO., LTD. ALL RIGHTS RESERVED ©TSUBURAYA PROD ©創通・サンライズ ©カラー ©Bisty©UNIVERSAL ENTERTAINMENT ©MIZUHO

[Q1]

[Q1]

[Q2]

[Q2]
FIELDS CORPORATIONThe Greatest Leisure for All People

Enterrise
Pachislot Sengoku BASARA 3
Sold: 20,000 machines©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

[August]
[Q3]

[Q3]

Bisty
CR ayumi hamasaki 2
3. 2015

on sale[October]©avex management inc. ©avex music creative inc.

Bisty
CR EVANGELION 9[December][4Q]

on sale* To be posted in the Q4 of the year ending
March 31, 2015

©カラー ©Bisty

[4Q]

RODEO
Salaryman Kintaro
on sale[January]ⓒ本宮ひろ志／集英社／FIELDS ⓒSammy ⓒRODEO.

* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold is not disclosed.
* Please refer to pages 18-19 for details on titles launched in the year ended March 31, 2013 and the year ended March 31, 2014.

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

10

FIELDS CORPORATIONThe Greatest Leisure for All People

3. Appendix I
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

11

FIELDS CORPORATIONThe Greatest Leisure for All People

Corporate Profile(As of September 30, 2014)

Company name

FIELDS CORPORATION
http://www.fields.biz/
Regional
OfficesandBranchOffices

June 1988(Started business as Toyo Shoji Co., Ltd. in 1983)
Shibuya Garden Tower,
Address of the 16-17 Nampeidai-cho, Shibuya-ku, Tokyo
head office150-0036, Japan
Common stock ¥7,948 million
Total number of shares issued and outstanding:Stock34,700,000
information(Treasury stock: 1,516,200)
Establishment

Securities
exchange

Tokyo Stock Exchange JASDAQ (Standard)
Code: 2767

Number of
employees

1,678 (Consolidated), 879 (Non-Consolidated)

Main businessactivities

Consolidated
Subsidiaries

Equity method
companies<Regional Offices>
Hokkaido-Tohoku, North Kanto, Tokyo,
Nagoya, Osaka, Chugoku-Shikoku, Kyushu<Branch Offices>
Sapporo, Sendai, Aomori, Takasaki, Niigata,
Koriyama, Tokyo, West Tokyo, Chiba, Saitama,
Yokohama, Tsukuba, Nagoya, Mie, Shizuoka, Osaka,
Kyoto, Kobe, Kanazawa, Hiroshima, Yamaguchi,
Matsuyama, Fukuoka, Saga, Kumamoto, Kagoshima

Nagoya 4 Branch Offices
Osaka 3 Branch Offices

FIELDS CORPORATIONThe Greatest Leisure for All People

Stock Information(As of September 30, 2014)
Number ofshares held

Percentage
of outstanding
shares held

Hidetoshi Yamamoto

8,675,000

25.00%SANKYO CO., LTD.

5,205,000

15.00%

Takashi Yamamoto

3,612,800

10.41%

Mint Co.

1,600,000

4.61%

Treasury Stock

1,516,200

4.37%

NORTHERN TRUST CO. (AVFC)
RE NVI01

1,256,500

3.62%

NORTHERN TRUST CO. (AVFC)
RE 15PCT TREATY ACCOUNT

567,400

1.64%

GOLDMAN, SACHS & CO. REG

543,413

1.57%

Takashi Oya

450,000

1.30%

NORTHERN TRUST CO. (AVFC)
SUB A/C NON TREATY

306,800

0.88%

Source: Fields

North Kanto
3 Branch Offices

Tokyo 6 Branch Offices

・HERO’S INC.
・Kadokawa Haruki Corporationand others total 9 companies.

Shareholders

Hokkaido-Tohoku
3 Branch Offices

Kyushu4 Branch Offices
Chugoku-Shikoku
3 Branch Offices

Content-related businesses
Planning, development and sales ofpachinko/pachislot machines
・Lucent Pictures Entertainment, Inc.
・FutureScope Corporation
・Digital Frontier Inc.
・BOOOM Corporation
・Tsuburaya Productions Co., Ltd.
and others total 15 companies.

【By type of shareholder】

Financial institutions
1.91%
Securities companies
0.59%

Treasury stock
4.37%

Other Japanesecompanies
20.30%

Foreign companies
and others
20.39%

Individuals and others
52.44%

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

12

FIELDS CORPORATIONThe Greatest Leisure for All People

Our Tracks

From 1988
Seeking to Create New
Entertainment That
Enriches People’s Lives

1988

Toyo Shoji Co., Ltd. established in Nagoya to sell pachinko/pachislot machines

1992

Leisure Nippon News Company acquired; Formulation of a vision for the pachinko industry began
Cutting-edge information service launched
1992
1994

“Hall TV,” a pachinko hall management support system, launched“Pachinko Information Station,” a direct-to-hall communications satellite broadcast for the pachinko industry, launched

Regional and branch offices throughout Japan were expanded to establish our foundation as a distributor

From 1998
Focusing on Developing MachinesThat Provide Greater Entertainment
Value

1999

ISO 9002 certification (Sales Division) obtained to provide superior operational quality to customers

2001

Company name changed from Toyo Shoji Co., Ltd. to Fields Corporation
Alliance with leading manufacturers formed to develop pachinko/pachislot machines utilizing IP
2001
2003
2008
2010
2011
2014

Alliance with Sammy Corporation formed; Exclusive sales of RODEO brand machines began
Alliance with SANKYO CO., LTD. formed; Exclusive sales of Bisty brand machines began
Alliance with KYORAKU SANGYO formed; Exclusive sales of OK!! brand began
Alliance with Enterrise Co., Ltd. (subsidiary of CAPCOM CO., LTD.) formed; Exclusive sales of Enterrise brand began
Alliance with Universal Entertainment Corporation formed
Alliance with NANASHOW Corporation
Alliance with D-light Co., Ltd.

Sports entertainment field entered to acquire IP rights
2001
2001
2005
2007
2011
2012
2013

From 2003
Toward the Multifaceted Development of IP

2003

Shares listed on the JASDAQ market; New IP core business model announced
The video game field entered as part of multifaceted IP development
2004
2009

2005

Professional Management Co., Ltd. launched; Entertainment production began
Total Workout Corporation established to provide high-quality sports gyms
3 sports-related subsidiaries merged and renamed Japan Sports Marketing Inc. (JSM Inc.)
EXPRESS Inc. made a subsidiary
Total Workout premium management Inc. established
Absorption of JSM Inc.’s fitness club business considering future growth and synergistic effects
Absorption-type merger of EXPRESS Inc. aiming at improving management efficiency

Pachinko/pachislot machine simulator software launched, following investment in D3 Publisher Inc.
D3PUBLISHER INC. shares sold to NAMCO BANDAI Games Inc.;
Relationship with NAMCO BANDAI Games strengthened

The movie field entered to acquire IP and promote multifaceted IP development

FIELDS CORPORATIONThe Greatest Leisure for All People

2005
2008

Planning and production of many movies for the theater began,following investment in Kadokawa Haruki Corporation
Promotion of trend-setting cinema complexes for independent films began,following investment in SPO Entertainment Inc. (management company of movie theaters)

From 2008
Toward cultivation and commercialization of IP

2006

The cabled and mobile online services field entered for the acquisition, creation and multifaceted development of IP

2007

The animation field entered to acquire and cultivate IP

2008

The video development field entered to enhance the entertainment offered by pachinko and pachislot

2006
2010

2007

The mobile site “Fields Mobile” developed, following investment in FutureScope Corporation
IP Bros. Incorporated jointly established with NHN Japan Corporation;
Pachinko/pachislot-related site “Nanapachi” developed
Operations at Lucent Pictures Entertainment, Inc. began;
Feature-length animation film “BERSERK” planned and produced

2008

Shinnichi Technology Co., Ltd. established2009

F Corporation (currently BOOOM Corporation) established

2011

MICROCABIN CORP. made a subsidiary

2011

NEX ENTERTAINMENT CO., LTD. made a subsidiary2013

F Corporation (currently XAAX Inc.) established

The digital comics fields entered as part of multifaceted IP development efforts

2010

2008

Digital comics distribution began, following investment in Bbmf Magazine, inc.

2012

Sold shares in Bbmf Magazine, inc.

The comics field entered to create IP
2010
2011
2012

Publishing company HERO’S INC. jointly established with Shogakukan Creative INC.
Publishing of “HERO’S Monthly” magazine began
Published “HERO’S Comics”

Toward holding/cultivating IP
2010

Tsuburaya Productions Co., Ltd., owner of the “Ultraman” series and other high-quality IP, made a subsidiary

2010

Digital Frontier Inc. made a subsidiary; Provision of high-quality video technology began

The movie production field entered to acquire and cultivate IP

2012

Source: Fields

Announced “Developing Business Model” based on characters and other IP with the aim of maximizing IP value

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

13

Developing Business Model

FIELDS CORPORATIONThe Greatest Leisure for All People

Animation

ComicsEnhance added value of stories and characterswith cutting-edge technology, for example byusing computer graphics

Acquire and create original works, stories,
and charactersIntellectual Property(IP)
Create series
Merchandising

Movies/TV

Interactive media
Consumer Products
Pachinko/Pachislot

Distribute animated content around the world,and expand fan baseUtilize IP in each media to generate revenue

FIELDS CORPORATIONThe Greatest Leisure for All People

Main group companies

Company name

ComicsAnimation
Movies/TV(As of September 30, 2014)
Holdingratio
of voting rights

Paid-in
capital(Million yen)

Address

Consumer Products

Pachinko/Pachislot

Source: Fields

Investment date

HERO’S Properties
Corporation

100.0

10 Shibuya-ku, Tokyo

HERO’S INC.

49.0

10 Shibuya-ku, Tokyo

Kadokawa Haruki Corporation

30.0

757 Chiyoda-ku, Tokyo

Lucent Pictures
Entertainment, Inc.

100.0

20 Shibuya-ku, Tokyo

Planning, production and producing of animations

Digital Frontier Inc.

86.9

31 Shibuya-ku, Tokyo

CG planning and production, etc.

Apr. 2010

SPO Entertainment Inc.

31.8

371 Minato-ku, Tokyo

Movie planning, production and distribution, etc.

Mar. 2008

IP Bros. Inc.

85.0

75 Shibuya-ku, Tokyo

Digitization of intellectual properties and Construction andmanagement of dedicated pachinko/pachislot websites

Dec. 2010

87.7

60 Shibuya-ku, Tokyo

Mobile contents service provider and mail order

Oct. 2006

69.8

92 Shibuya-ku, Tokyo

Computer software planning, production, and sales, etc.

Nov. 2011

95.0

5 Shibuya-ku, Tokyo

Running fitness gym

May 2011

Tsuburaya Productions Co., Ltd.

51.0

310 Shibuya-ku, Tokyo

Movie/TV planning and production
Character goods planning, production and sales

Apr. 2010

Fields Jr. Corporation

100.0

10 Shibuya-ku, Tokyo

Pachinko/pachislot machine maintenance, etc.

Mar. 2002

Shinnichi Technology
Co., Ltd.

100.0

50 Shibuya-ku, Tokyo

Development of pachinko/pachislot machineJan. 2008

MICROCABIN CORP.

100.0

227 Yokkaichi-shi, Mie

Planning and development of software for commercial-use
machineJan. 2011

BOOOM Corporation

51.0

10 Shibuya-ku, Tokyo

Pachinko/pachislot machine planning and development

May 2009

RODEO Co., Ltd.

35.0

100 Toshima-ku, Tokyo

Pachinko/pachislot machine development and manufacturing

Mar. 2002

G&E Corporation

33.3

450 Shibuya-ku, Tokyo

Running business schools focused on entertainment fieldMay 2005

MerchandisingInteractive MediaBusiness activities

FutureScope Corp.
NEX ENTERTAINMENT
CO., LTD.
Total Workout premium
management Inc.

Planning, development and sales of character goods andother copyright goods
Comic magazine and character contents planning, operationand production
Planning, producing, editing, publishing and selling books
and magazines

Copyright 2014

FIELDS CORPORATION

Aug. 2011
Apr. 2010
Mar. 2005
Oct. 2007

All rights reserved.

14

FIELDS CORPORATIONThe Greatest Leisure for All People

Business Model (PS Planning, Development and Sales)(As of September 30, 2014)

Sammy GroupSANKYO GroupKYORAKU SANGYO Group

RODEO

Bisty

OK!!

Universal
Entertainment GroupNANASHOW

MizuhoDaiichi Shokai GroupCAPCOM Group

D-light

Enterrise

TV/movies, animation, sports and other(Rights/Product planning and development)

Development
Manufacturing

Pachislot
From 2000

Development
Manufacturing

Pachinko

Development
Manufacturing

Development
Manufacturing

Pachislot

Pachislot
From 2014

Pachinko
From 2012

From 2003 From 2003

Development
Manufacturing

April 2014

April 2014

Alliance

Alliance

Pachislot
From 2011（総販売元）

Pachinko Halls* The Company has held several discussions with Sammy and RODEO regarding the overall approach to the business partnership going forward, including Basic Agreement on Exclusive Sales Agency
Transactions Regarding Sales and Purchases of Pachislot Machines.

FIELDS CORPORATIONThe Greatest Leisure for All People

Accounting Method of Pachinko/Pachislot Sales (Image)<Agency sales>
Manufacturers

Pachinko machine

フィールズ<Distribution sales>
Manufacturers

Pachislot machine

フィールズ

Commission
payment

Commission
payment

AgencyCommission
sales

Gross
profitRecorded in thefollowing month

Manufacturing
cost

Manufacturing
cost

Whole
sales

Machinesales

Cost of
Machine’spurchase

Machine
sales

Gross
profitCommission
payment

Gross
profitGrossprofit<Price: ¥250,000 - ¥400,000>

Source: Fields©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©Sammy ©RODEO©カラー ©Bisty©創通・サンライズ©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

<Price: ¥350,000 - ¥450,000>

Recordedin the month©UNIVERSAL ENTERTAINMENT ©MIZUHO©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©オッケー．

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

15

Business Flow and Accounting Method of Merchandising Rights
Regarding Pachinko/Pachislot Planning and Development

FIELDS CORPORATIONThe Greatest Leisure for All People

Balance Sheet

Licensee

Profit and Loss
MG: Minimum Guarantee
OR: Over Royalty(2) MG payment(1) Gaining
merchandisingrights(6) OR payment

Asset(Advance payment formerchandising rights)

Cost(Merchandising rights cost)(3) Merchandising rights sales (Sub-licensing)(4) MG receiving

FIELDS CORPORATION(Pachinko/Pachislot
Machines Sold)

Decrease in asset(Advance payment formerchandising rights)

Partners

Sales/Cost

Pachinko/Pachislot Manufacturers(Merchandising rights sales/Cost)(5) OR receiving

Sales(Merchandising rights sales)

FIELDS CORPORATIONThe Greatest Leisure for All People

Glossary of Fields’ Pachinko/Pachislot Machine Sales

Pachinko/Pachislot Manufacturers*5Transport of machines(Direct)

Pachinko Machines (Some Pachislot Machines)

Payment ofcommission

Remittance ofsales amount*1*5

Transport of machines

Pachislot Machines(Direct)*2

Agency sales

Purchaseof machines

Distribution sales

FIELDS CORPORATION
Consignment*3

Direct sales

Secondary
Agent

Sales

*4

Indirect sales

Pachinko/Pachislot Halls (Pachinko/Pachislot users)*1 Agency sales：Sales and profit by commission*2 Distribution sales：Sales and profit by purchase of machines*3 Direct sales：Direct sales by own sales force*4 Indirect sales：Indirect sales through secondary agents*5 Transport of machines：Direct transport of machines frommanufacturers to Pachinko halls□Sales method Both agency and distribution sales activities are the same

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

16

Cumulative Number of Pachinko/Pachislot Series Sold (by Main IP)

FIELDS CORPORATIONThe Greatest Leisure for All People(As of September 30, 2014)“Evangelion”
series“Hiroshi Motomiya’s“Game IP”
series“Comics, animation IP”
seriesworks” series“Live action in Japan”
series■Major title
Pachinko machines

・The Beginning and the End ・Onimusha: Dawn of Dream
・The Angels Are Back Again ・TEKKEN

・Salaryman Kintaro
・Ore no Sora

・BERSERK
・GHOST IN THE SHELL

Pachislot machines

・Magokoro wo Kimini・That time has come, they’re
waiting for us

・Salaryman Kintaro
・Ore no Sora

・KAZENOYOUJINBOU
・MOBILE SUITGUNDAM

・Onimusha 3
・Pachislot Monster
Hunter・Seven Samurai
・Shimizu no Jirocho■Cumulative titles soldPachinko machines

8

8

3

12

2

Pachislot machines

8

16

7

21

0

Total

16

24

10

33

2

Pachinko machines

1,439,000

182,000

90,000171,000

100,000

Pachislot machines

492,000

596,000

360,000

278,000-

1,931,000

778,000

450,000

449,000

100,000■Cumulative number of units sold(unit: machines)

Total* Pachinko number of titles sold excludes reused machines and machines with specifications changes.

Number of Pachinko/Pachislot Machines Sold (Details)

FIELDS CORPORATIONThe Greatest Leisure for All People(Unit: Machines)
3. 2010
Number ofmachines sold

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

274,144

175,736449,880

293,128

187,145

480,273

151,254

261,136

412,390

101,103

227,007

328,110

171,905

221,077

392,982

102,119

266,284

64,450330,734

226,620

35,994

262,61489,264

143,959

233,223

46,82353,17099,993

110,276

52,603

162,879

73,910

97.1%

36.7%

73.5%

77.3%

19.2%

54.7%

59.0%

55.1%

56.6%

46.3%

23.4%

30.5%

64.1%

23.8%

41.4%

72.4%

7,860

111,286

119,146

66,508151,151

217,659

61,990117,177

179,167

54,280173,837

228,11761,629168,474

230,103

28,209

2.9%

63.3%

26.5%

22.7%

80.8%

45.3%

41.0%

44.9%

43.4%

53.7%

76.6%

69.5%

35.9%

76.2%

58.6%

27.6%

255,570

67,177322,747

228,042

40,130268,172

91,839148,505240,344

52,27457,008109,282

116,235

55,492

171,727

77,422

93.2%

38.2%

71.7%

77.8%

21.4%

55.8%

60.7%

56.9%

58.3%

51.7%

25.1%

33.3%

67.6%

25.1%

43.7%

75.8%

18,574

108,559

127,133

65,086

147,015

212,101

59,415

112,631

172,046

48,829169,999

218,828

55,670165,585

221,255

24,697

6.8%

61.8%

28.3%

22.2%

78.6%

44.2%

39.3%

43.1%

41.7%

48.3%

74.9%

66.7%

32.4%

74.9%

56.3%

24.2%

145,626

367,147

239,336

156,701

396,037

123,142

223,672

346,814

81,336

187,610

268,946

144,481

179,486

323,967

86,597■Sales ratio

Pachinko

Pachislot■Agency/Distribution sales ratio
Agency sales

Distribution sales■Direct/Indirect sales ratio
Direct sales

Indirect sales

Source: Fields

221,521
80.8%

82.9%

81.6%

81.6%

83.7%

82.5%

81.4%

85.7%

84.1%

80.4%

82.6%

82.0%

84.0%

81.2%

82.4%

84.8%

52,62330,11082,73353,79230,444

84,236

28,112

37,46465,576

19,76739,397

59,16427,424

41,591

69,015

15,522

19.2%

17.1%

18.4%

18.4%

16.3%

17.5%

18.6%

14.3%

15.9%

19.6%

17.4%

18.0%

16.0%

18.8%

17.6%

15.2%

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

17

FIELDS CORPORATIONThe Greatest Leisure for All People

Titles of Pachinko Machines Sold (3.2002-3.2014)* The figures are the cumulative number of units sold.
Sammy(Cumulative total: 378,000)
3.2014

Sold(Unit: Machines)
Bisty(Cumulative total: 1,982,000)

Sold

12,000 Pachinko Onimusha: Dawn of Dreams*1

33,000CR TEKKEN

18,000 New-century Pachinko BERSERK

23,000

CR EVANGELION 8

75,000-Evangelion 7 Smile Model

3. 2011

3. 2010

3. 2009 CR Virtua Fighter
FIELDS CORPORATIONThe Greatest Leisure for All People
3. 2008 CR Sakura Taisen

3. 2007 CR SEACOPCR Salaryman Kintaro 2
CR Gamera Extreme Battle

New-century Pachinko
GHOST IN THE SHELL:STAND ALONE COMPLEX
GHOST VERSION
New-century Pachinko
16,000 GHOST IN THE SHELL:STAND ALONE COMPLEX
16,000100,000
12,000

CR Sengoku BASARA 3—The Battle of Sekigahara
3. 2012EVA Light III
CR Evangelion 7
CR The story of ayumi hamasaki
Sweet/Light Version
CR The story of ayumi hamasaki—introduction
CR Kung Fu Panda
CR Evangelion—Evangelical of the beginnings Light ver.
CR Shimizu no Jirocho Light ver.
CR Evangelion—Evangelical of the Beginnings
CR Neon Genesis Evangelion—The Beginning and the End
CR Iron Chef
CR GTOCR Neon Genesis Evangelion—The Angels Are Back Again YF
CR Shimizu no Jirocho—The Bonds of Life
11,000 CR Mystic BlueCR King Kong
CR Seven Samurai
CRA Morning Musume
CRA Neon Genesis Evangelion Premium
Model
CR Neon Genesis Evangelion
41,000—The Angels Are Back Again
CR Tomb Raider
CRA Felix the Cat
CR The Mask of Zorro
CR LOONEY TUNES BIA
CR Neon Genesis Evangelion—Kiseki no Kachiwa
28,000 CR WINK- CR Aya Matsuura
CR Otoko Ippiki Gaki Daisho
CR Shin Sangoku Musou

11,000205,000
230,000
23,00011,00021,00082,00050,000200,000
187,000
11,00040,00027,000161,000

CR Super Jetter- CR Ashita ga arusa Yoshimoto World

38,000- CR Marilyn Monroe- CR Iijima Naoko no Casino Bisty
CR Daimajin
30,000 CR Kahara Tomomi to Minashigo Hatchi
13,000 CR Neon Genesis Evangelion
25,000 CR Circuit e ikou!
CR FEVER TWINS
40,000 CR FEVER KUNG-FU GAL
27,00036,00024,00013,00024,00039,00021,00010,00041,000125,000
11,00014,0003. 2004 CR Rikidozan
CR Sonic
CR CITY HUNTER
CR Ume Matsu Paradise
3. 2003 CR GEN JU HAOU
3. 2002 CR Salaryman Kintaro

26,00072,00029,000 CR Neon Genesis Evangelion: Second Impact

3. 2005 CR Ore no Sora
CR Bakumatsu no kaze
CR LINDA-

11,0003. 2006 CR Sakigake!! Otoko Juku

CR Azumi
CR K-1 PREMIUM Dynamite!!

Sold

CR EVANGELION 8 Premium Battle

CR Beyond the Heavens
3. 2013

OK!!
(Cumulative total; 90,000)* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not disclosed.
* Sold Olympia’s pachinko machine “CR PROJECT MINERVA” for the year ended March 31, 2007
*1 To be posted in April 2014

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

18

Titles of Pachislot Machines Sold (3.2001-3.2014)

FIELDS CORPORATIONThe Greatest Leisure for All People* The figures are the cumulative number of units sold.
RODEO(Cumulative total:
1,364,000)

3. 2014 Kaiji3*

Shin3. 2013 Pachislot
Onimusha Sairin
SAKIGAKE
OTOKOJUKU―TE
NCHO-GORIN THE
FINAL
3. 2012 Pachislot Monster
HunterRahxephon
Kaze no Youjinbou―Memory of
Butterflies

3. 2011 Gravion

Ore no Sora
―Spirit of Young
Justice
Gamera3. 2010 Onimusha:
Dawn of Dreams
Hono-no Nekketsu
Kyoshi
3. 2009 Kaiji Act 2
Tenchi wo Kurau
Sonic Live
3. 2008 Tenka Muteki!
Salaryman Kintaro

Bisty
Sold
(Cumulative total:
680,000)
25,000 Evangelion—Ketsui no Toki
MOBILE SUITGUNDAM
PACHISLOTULTRAMAN WARS
41,000 EVANGELION
24,000 Yaoh
GTO Limit BreakEvangelion
96,000 —the Heartbeat ofLife- SAMURAI 7

3. 2006 Ore no Sora
Dokonjo Gaeru
3. 2005 Onimusha 3
Kaiji
Umematsu
Dynamite Wave!
3. 2004 Gamera-High Grade Vision
WANTOUCHABLE(Sammy)JET SET RADIOCharlie’s Angels FT

25,000Devil May Cry 4(Unit: Machines)
MizuhoSold
Sold(Cumulative total:
54,000)GOD
54,00045,000 ANOTHER
HADES
25,000Resident Evil 5

48,000Street Fighter IV

-

Sold

Sold

23,00057,00047,00013,00023,000MOBASLO- Evangelion—for your own wish
Magical Shopping
38,000 Arcade Abenobashi

Sengoku BASARA 2

78,00016,000-13,00090,000 Saturday Night Fever
Neon Genesis
Evangelion- —Die Spur der
SEELE
18,000 KING KONG
Neon Genesis
Evangelion—That- time has come, now
they’re waiting for us-

18,000 Beach Club
Neon Genesis
Virtua Fighter
10,000 Evangelion—‘Magokoro wo
Kimini’FIELDSTheCORPORATION
Mask of Zorro- Morning Musume
The Greatest
Leisure for All People Cream Stew
Devil May Cry 3
48,000Otoko
3. 2007 Sakigake!!
17,000 SHERLOCK
Juku
HOUND
PREMIUM- GTO
Dynamite
Dokaben13,000Enterrise(Cumulative total:
145,000)
Pachislot Monster
Hunter: Gekka Raimei

Olympia(Cumulative total:
75,000)- ROCKY BALBOA
Tomb Raider
Lord of the Rings
Neon Genesis
125,000 Evangelion
120,000 Dai Yamato
29,000 Fever Natsumatsuri- Aim for the Ace!

-

84,000 I am KONISHIKI-

90,000- Shin Sangokumusou
99,000 Kaiketsu Harimau--- Karate-Baka Ichidai-- KING OF MOUSE
LOONEY TUNES:- BACK IN ACTION
60,00023,000 Geronimon S

30,000Mezase12,000 Dokidoki Zima

-

-

-

36,00061,000 KAIZOKU- Ougonshin

13,00022,000-Sloter Kintaro
Yajyu

52,00014,0003. 2003 KAZENOYOUJINBOUSNOW KING
Salaryman Kintaro S
CLUB RODEO T
Ginginmaru
3. 2002 Ichigeki Teio 2
Salaryman Kintaro
DOUBLECHALLENGE
Oo-Gamera
3. 2001 INDY JAWS 2
Gamera53,00043,00031,00017,000118,000
31,00032,00023,00029,000* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not disclosed.
* RODEO includes the sales number of “Kaiji 3” from GINZA Corporation released in the year ended March 31, 2014.
Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

19

FIELDS CORPORATIONThe Greatest Leisure for All People

Change of “Evangelion” Series

Pachinko machines

Pachislot machines

Neon Genesis Evangelion

3. 2005

Dec. 2004
125,000 machines

3. 2006

Second Impact

Neon Genesis Evangelion

Feb. 2006
161,000 machines

Sep. 2005
23,000 machines

3. 2007

Kiseki no Kachiwa
Feb. 2007
187,000 machines

The Angels Are Back Again
Jan. 2008
200,000 machines
Type less reliant on
gambling nature/reused machines

3. 2008

Magokoro wo Kimini
Jul. 2007
99,000 machines

3. 2009

That time has come, they’re waiting for us
Sep. 2008
90,000 machines

Premium ModelMay 2008
50,000 machines

The Beginning
FIELDS CORPORATION
andforthe
The Greatest Leisure
All EndPeopleApr. 2009
237,000 machines

Evangelical of
the Beginnings

Jun. 2010
205,000 machines

The Angels Are
Back Again YF
Jan. 2010
24,000 machines

3. 2010

Die Spur der SEELE
Mar. 2010
84,000 machines

3. 2011
Evangelical of
the Beginnings
Light ver.
Nov. 2010
9,000 machines

For your own wish
Mar. 2011
78,000 machines
3. 2012The Heartbeat of Life

Evangelion 7

Jan. 2012
100,000 machines

Feb. 2012
47,000 machines
EVA Light III
May 2012
16,000 machines

EVANGELION 8
Jul. 2013
75,000 machines

EVANGELION7
Smile Model
Dec. 2012
12,000 machines

3. 2013

EVANGELION
Feb. 2013
57,000 machines
3. 2014

Ketsui no Toki
Feb. 2014
13,000 machines

Premium Battle
Jan. 2014
12,000 machines
Extreme Battle
Jul. 2014
on sale3. 2015

EVANGELION 9
on saleSource: Fields©GAINAX/Project Eva.・テレビ東京 ©Bisty©GAINAX・カラー/Project Eva. ©Bisty©カラー ©Bisty©GAINAX・カラー/Project Eva. ©カラー ©Bisty©GAINAX・カラー/Project Eva. ©カラー

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

20

Change in Quarterly P/L Statement (Table)

FIELDS CORPORATIONThe Greatest Leisure for All People【 Consolidated 】(Unit: Millions of yen)
3. 2013

Net sales

3. 2014

3. 2015
Q3

Q4

Full-year
forecast

Q1

Q2

Q3

Q4

Full

Q1

Q2

Q3

Q4

Full

Q1

Q2

21,145

7,973

18,62760,396108,141

5,748

30,637

17,81960,700114,904

7,459

12,882100,000

5,566

3,258

6,239

18,21633,2792,027

11,621

5,709

14,45533,812

2,790

4,130

-

SG & A
expenses

5,282

5,402

5,535

6,745

22,964

5,856

5,615

5,849

6,700

24,020

5,300

5,698

-

Operatingincome283(2,142)703

11,470

10,314(3,829)

6,005

(140)

7,755

9,791

(2,509)(1,568)5,000

Ordinary
income574(2,312)763

11,243

10,268(3,759)

5,903

(78)

7,699

9,765

(2,254)(1,818)5,000

Net income

342(1,322)

303

5,397

4,720

(2,290)

3,724

(207)

4,143

5,370

(1,502)(1,007)2,500

Gross profit

3. 2010

3. 2011

3. 2012

Q1

Q2

Q3

Q4

Full

Q1

Q2

Q3

Q4

Full

Q1

Q2

Q3

Q4

Full

16,038

5,406

3,077

41,821

66,342

21,344

21,66828,421

32,160103,593

17,635

15,717

9,709

49,134

92,195

12,402707

888

12,892

26,8897,663

11,328

7,292

8,846

35,129

5,076

6,907

4,343

15,004

31,330

SG & A
expenses

3,877

3,845

4,906

6,136

18,764

5,314

4,495

5,775

6,409

21,993

5,302

5,099

5,903

6,499

22,803Operatingincome8,524(3,138)(4,018)

6,756

8,124

2,348

6,834

1,517

2,437

13,136

(225)

1,807

(1,560)

8,505

8,527

Ordinary
income8,519(3,468)(3,961)

6,671

7,761

2,518

6,985

1,980

2,201

13,684

(266)

1,979

(1,607)

8,555

8,661

Net income

4,711(2,530)(2,454)

3,562

3,289

1,477

3,951

1,043

1,049

7,520

(284)

2,712

(1,296)

4,859

5,991

Net sales
Gross profit

FIELDS CORPORATIONGreatest Leisure for All People】【TheNon-Consolidated(Unit: Millions of yen)

3. 2013

Net sales

3. 2014

3. 2015

Q1

Q2

Q3

Q4

Full

Q1

Q2

Q3

Q4

Full

Q1

Q2

Q3

Q4

Full

19,1995,590

16,20756,30597,301

4,170

28,04814,45656,898103,572

5,431

10,086

-

5,011

2,417

5,367

16,54629,341

1,403

10,916

4,634

13,63930,592

2,343

3,329

-

SG & A
expenses

4,406

4,537

4,667

5,707

19,317

4,985

5,012

5,175

5,893

21,065

4,646

5,066

-

Operatingincome605(2,120)701

10,837

10,023(3,582)

5,903

(540)

7,746

9,527

(2,302)(1,738)-

Ordinary
income806(2,052)851

10,614

10,219(3,339)

5,929

(319)

6,975

9,246

(1,879)(1,781)-

Net income

452(1,229)

530

6,330

6,083

(2,004)

3,246

(109)

3,449

4,582

(1,120)(790)-

Gross profit

3. 2010

Net sales

3. 2012

3. 2011

Q1

Q2

Q3

Q4

Full

Q1

Q2

Q3

Q4

Full

Q1

Q2

Q3

Q4

Full

14,905

4,328

1,739

40,38561,35718,31018,69525,16528,801

90,971

15,34913,132

7,276

44,63780,394

11,901332

232

12,02824,493

6,542

10,137

6,004

7,514

30,197

4,059

6,015

3,249

13,71327,036

SG & A
expenses

3,277

3,243

4,043

5,312

15,875

4,166

3,316

4,639

5,156

17,277

4,165

4,051

5,065

5,553

18,834

Operatingincome8,623(2,911)(3,811)

6,717

8,618

2,375

6,821

1,366

2,358

12,920

(106)

1,964

(1,817)

8,161

8,202

Ordinary
income8,761(2,900)(3,693)

6,662

8,830

2,505

6,911

1,558

2,477

13,45111

2,128(1,713)

8,070

8,496

Net income

5,119(2,064)(2,107)

3,575

4,538

1,362

3,984

766

714

6,826

(101)

1,221

(938)

4,723

4,905

Gross profit* Q2-Q4 figures are calculated on this sheet above.

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

21

FIELDS CORPORATIONThe Greatest Leisure for All People

Financial Highlights (3.2003-3.2008)*The numbers in upper parenthesis indicate YoY.

(Unit: Millions of yen)

3. 2003
Net sales

3. 2004

3. 2005(107.0)3. 2006(123.3)

3. 2007(118.6)15,992

21,578

9,211

9,711

6,781

11,866

7,022

12,209

3,524

6,620

6,926

7,085

3,710

5,296

Common stock

1,295

1,295

7,948

7,948

7,948

7,948

Net assets

8,752

14,50733,426

39,411

42,836

46,331

Total assets

17,09037,11572,58487,556

66,081

69,168Cash flows from operating activities

3,316

851

2,965

6,164

5,293

11,127

Cash flows from investing activities(2,253)(3,190)(5,257)(2,224)(4,772)(14,604)

Cash flows from financing activities(2,454)

2,029

10,177(1,540)1,488(1,384)

Cash and cash equivalents
at end of the year

5,739

5,437

13,326

15,777

17,81912,693

SG&A expenses
Operating Income
Ordinary income
Net income(105.4)(175.0)(173.9)(187.9)(114.7)(120.1)

24,752

29,737(130.3)(137.4)

12,655

17,389(101.9)(102.1)

12,097

12,348(102.2)(105.2)

12,48013,127(104.6)(102.3)85,321(119.3)

66,211(134.9)96,814(88.1)

61,888Gross profit

81,658

3. 2008(98.4)

29,248(116.8)20,303(72.4)

8,944(70.1)

9,202(52.4)(118.1)

34,544(105.3)

21,385(147.1)

13,158(127.2)

11,705(142.7)(Unit: Yen)

FIELDS CORPORATION

Indicators
perLeisureshare for All People
The Greatest

101,818

3. 2003

3. 2004

3. 2005

3. 2006

3. 2007

3. 2008

Net assets per share

268,600

Annual dividend per share

24,0004,500
Commemorative
4,000
4,000
4,000 Commemorative
10,00010,000500
Interim 10,000 Interim
2,000 Interim
2,000 Interim
2,000 Interim
2,000Year-end 4,000 Year-end 2,000 Year-end 2,000 Year-end 2,000 Year-end 2,000

Net income per share

117,233

89,30540,46596,026113,275

19,888

20,118118,487

10,692

128,201

15,263(Unit: %)Management indicators

3. 2003

3. 2004

3. 2005

3. 2006

3. 2007

3. 2008

Shareholders' equity ratio

51.2

39.1

46.0

45.0

62.2

64.3

Return on equity (ROE)

55.9

56.9

28.9

19.5

9.2

12.4

Return on assets (ROA)

39.3

45.0

22.8

16.4

12.0

17.3

Payout ratio

7.9

20.1

20.7

20.3

37.4

29.5

(1)

Other
Total number of shares issued andoutstanding (shares)
Treasury stock (shares)
Number of employees (people)

3. 2003(3)(2)

3. 2004

32,3003. 2005

3. 2006

3. 2007

3. 2008

161,500

347,000

347,000

347,000

347,000

-

-

-

-

-

-

460

651

758

901

1,022

1,077

(3)

(1) Consolidated payout ratio after the year ended March 31, 2007.
(2) Payout ratio for the year ended March 31, 2004 was computed including a commemorative dividend.
(3) January 2003 1:5 stock split/Year ended March 31, 2004 1:2 stock split.

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

22

FIELDS CORPORATIONThe Greatest Leisure for All People

Financial Highlights (3.2009-H1 3.2015)* The numbers in upper parenthesis indicate YoY.

(Unit: Millions of yen)

3. 2009

3. 2010(71.7)Net sales

73,035Gross profit

24,024

SG&A expenses

22,063Operating Income

1,960

Ordinary income

991(69.5)(103.2)(14.9)(8.5)(-)

3. 2011(90.8)

66,342(111.9)26,889(85.0)

18,764(414.5)8,124(783.1)

7,761

(-)

(156.1)

103,593(130.6)35,129(117.2)

21,993(161.7)

13,136(176.3)

13,684(228.6)

3. 2012(89.0)

92,195(89.2)

31,330(103.7)22,803(64.9)

8,527(63.3)

8,661

3. 2013

3. 2014(117.3)

108,141(106.3)

114,904(106.2)(55.9)

20,341(101.6)33,27933,812(100.7)(50.7)

6,920(104.6)22,96424,020(121.0)(95.9)

10,998(94.9)

10,314

9,791(118.6)(-)(4,077)(95.1)

10,268(79.7)

H1 3. 2015

9,765

(78.8)(-)(4,072)(113.8)(-)

Net income(1,481)

3,289

7,520

5,991

4,720

5,370

(2,509)Common stock*

7,948

7,948

7,948

7,948

7,948

7,948

7,948

Net assets*

39,496

41,18747,021

51,55555,09858,75355,014

Total assets*

52,064

81,32978,971

93,601

106,628

104,869

70,408

4,147

8,429

8,005

10,015

13,57016,322(11,111)(6,182)(1,011)(4,356)(4,798)(6,263)(8,018)(1,092)602(2,687)(3,915)(2,565)(2,277)(2,018)(1,200)11,181

15,906

15,632

18,28423,30929,583

16,178Cash flows
from operating activities
Cash flows
from investing activities
Cash flows
from financing activities
Cash and cash equivalents
at end of the year

FIELDS CORPORATIONThe Greatest Leisure for All People

Indicators per share

Net assets per share*

Annual dividend per share

Net income per share(Unit: Yen)
3. 2009

3. 2010

3. 2011

3. 2012

3. 2013 (4)3. 2014

H1 3. 2015

117,326

123,645

140,853

153,904

1,644.15

4,500

4,500

5,000

5,000

50

50 (Forecast) 50

25 Interim
25 Year-end

25 Interim
25 Year-end

Interim 2,000 Interim 2,000 Interim 2,500 Interim 2,500 Interim
Year-end 2,500 Year-end 2,500 Year-end 2,500 Year-end 2,500 Year-end(4,271)

9,796

22,64318,044

1,756.27

142.27161.83(4) The number of shares to constitute a share-trading unit was changed to 100 shares in October 2012.
The figure given for the interim dividend for the year ended March 31, 2013 takes a stock split into account.

Management indicators

3. 2009

3. 2010

3. 2011

3. 2012

1,642.50

25
25(75.63)(Unit: %)3. 2013

3. 2014

H1 3. 2015

Shareholders' equity ratio

75.8

50.5

59.2

54.6

51.2

55.6

77.4

Return on equity (ROE)

(3.5)

8.2

17.1

12.2

8.9

9.5

(4.5)

Return on assets (ROA)

1.6

11.6

17.1

10.0

10.3

9.2

(4.6)

-

45.9

22.1

27.7

35.1

30.9

-

Payout ratio
Other

3. 2009

3. 2010

3. 2011

3. 2012

3. 2013 (4)3. 2014

H1 3. 2015

Total number of shares issued andoutstanding (shares)

347,000

347,000

347,000

347,000

34,700,000

34,700,000

34,700,000

Treasury stock (shares)

10,643

14,885

14,885

15,162

1,516,200

1,516,200

1,516,200

827

909

1,149

1,324

1,416

1,588

1,677

Number of employees (people)* For “common stock,” “net assets,” “total assets” and “net assets per share” for the year ending March 31, 2015, the figures as of the second quarter of the year ending March
31, 2015 are given.

Source: Fields

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

23

Change in Financial Results (Graph) (Consolidated)

FIELDS CORPORATIONThe Greatest Leisure for All People

Net sales
120,000

108,141

103,593

15,00066,34243,01240,0005,000

33,352

29,118

3. 2010

15,00020,341

5,386
2,176

0

3.20113.20123.20133.2014H1 3. 2015

7,761

(5,000)3. 20103.20113.20123.2013(4,077)3.2014H1 3. 2015

Net income
9,000

13,68410,00010,268

9,503

8,661

9,765

7,520

3,000

5,991

5,428

6,000

5,051

3,289
2,184

5,370

4,720
2,428

1,434

2,144

1,713

0

0

(980)

(1,738)(3,000)(4,072)(5,000)3. 20103.20113.2012

FIELDS CORPORATIONThe Greatest Leisure for All People

3.20133.2014H1 3. 2015

3. 20103.20113.20123.20133.2014(2,509)H1 3. 2015

Change in Assets/Liabilities, Net Assets (Graph) (Consolidated)(Unit: Millions of yen)

Change in liabilities/net assets

Change in assets

(1)
(3)
(5)

(1) Investments and other assets(2) Intangible fixed assets(3) Tangible fixed assets(4) Other current assets(5) Notes and accounts receivable—trade (6) Cash and cash deposits
120,000

Net assets
Other current liabilities
Notes and accounts payable—trade

(2)
(4)

Other fixed liabilities
Interest-bearing liabilities

120,000

106,628
100,000

93,601
81,32980,00015,91678,971

9,721
2,333

29,58342,017

29,155

7,230
10,0895,070

81,32916,178(6)

10,065
10,9804,372

7,378
11,151
4,540

8,183

11,955

12,104

12,3144,365

4,390 (2)(4) 40,000

17,939

2,230
8,515

1,834
8,779
3,397

12,76015,437

18,226

21,477

19,951

3. 2010

3 .2011

3. 2012

3. 2013

3. 2014

H1 3. 2015

20,000104,869

36,604

33,105

1,052
9,818

743
7,933
4,336

29,100
1,660
7,604
3,682

4,055

70,408
(5)
(4)
(3)
(2)

5,586
400
5,279
4,128

2,785

(3)

12,578Source: Fields

78,971

26,61060,0005,618 (5)

106,628
93,60180,00070,40827,94840,0007,690

100,000

18,34434,402
33,08823,314

104,869

15,87360,000

0

9,791

8,527

1,582

Ordinary income

20,000

10,3149,182(1,859)

0

5,000

8,124

36,38521,444■ Full-Year (Unit: Millions of yen)

13,136

10,00060,00020,000114,904

92,195100,000
80,000■ H1

Operating income

41,18747,021

51,55555,09858,75355,014(1)(1)
0

3. 2010

3. 2011

Copyright 2014

3. 2012

3. 2013

FIELDS CORPORATION

3. 2014

H1 3. 2015

All rights reserved.

24

Change in Selling, General and Administrative Expenses (Graph) (Consolidated)

FIELDS CORPORATIONThe Greatest Leisure for All People(Unit: Millions of yen)
3. 2010

3. 2011

3. 2012

3. 2013

3. 2014

H1 3. 2015

Advertising expenditures

3,587

4,006

3,644

2,964

4,305

1,229

Salaries

4,652

5,527

5,728

5,569

5,859

3,109

Provision for accrued bonuses

257

290

246

247

285

18

Provision for accrued bonuses to directors and auditors

135

220

240

230

230

141

Outsourcing expenses

1,373

1,553

2,373

2,608

2,451

1,122

Travel and transport expenses

469

551

542

507

551

292

Depreciation and amortization

1,175

1,393

1,431

1,623

1,268

631

Rent

1,475

1,654

1,749

2,249

2,062

1,017
(6)

Provision to allowance for doubtful accounts

249

-

(52)

(56)

(3)

Retirement benefit expenses

68

76

86

92

6

59

Amortization of goodwill

87

366

333

319

323

165

Other

5,237

6,357

6,483

6,608

6,683

3,221

Total SG&A expenses

18,764

21,99322,80322,96424,02010,998Advertising expenditures

Salaries

Outsourcing expenses

Advertising (Unit: Millions of yen)expenditures
25,000
Other 11.2%
20,00031.2%
Salaries
Amortization
15,00028.3%
of goodwill
1.5%
Rent
9.2%

* “Other” is calculated on this sheet above.
Depreciation and amortization
Rent
Amortization of goodwill

Travel and transport expenses

21,99318,764

4,006

3,587

5,527

4,652

Outsourcing
5,000
expenses
10.2%
0Travel andtransport expenses
2.7%

Depreciation
and amortization
5.7%

FIELDS CORPORATIONThe Greatest Leisure for All People

24,02022,80322,964

3,644

2,964

4,305

5,728

5,569

5,859
10,998
1,229
3,109

(1)

10,0003. 2010

3. 2011Other

3. 2012

3. 2013

3. 2014

H1 3. 2015

Change in Free Cash Flow (Graph)(Unit: Millions of yen)

* Free Cash Flow: Cash flow from operating activities and investing activities
CF from operating activities

CF from investing activities

CF from financing activities

Free CF16,322

16,00013,57012,0008,000

11,199

10,160

9,810

8,461

8,429

10,015
8,005

5,217

5,332

7,418
4,000

3,649
0

(350)
(1,199) (1,011)(2,687)(4,000)(2,738) (2,580)

8,304

7,307

2,625
1,070

3,400

(1,932)(1,241)(4,356) (3,915)(1,111)(2,565)(1,555)(1,387)(1,650)(2,277)(2,018)(1,092)(1,200)(4,554)(4,798)(6,263)(8,000)(6,204)(8,018)(11,111)(12,000)(12,203)(16,000)

Source: Fields

9. 2009

3. 2010

9. 2010

3. 2011

9. 2011

3. 2012

9. 2012

Copyright 2014

3. 2013

9. 2013

FIELDS CORPORATION

3. 2014

9. 2014

All rights reserved.

25

CSR Activities

FIELDS CORPORATIONThe Greatest Leisure for All People

Our corporate activities and CSR should be one and the same

Basic approach to CSR【 Fields Topics 】
Ongoing implementation of power-saving measures

Topics 1

The Company will continue to comply withpower-saving measures in summer 2014, as in 2013.
Measures related to air conditioning equipment:
・Reduction in hours of operation and thorough management of
air conditioner temperatures
・Use of lighting reduced and light bulbs changed to LED light bulbs
・Energy-saving multi-function machines adopted
Measures related to office equipment:
・Introduction of power-saving office equipment, reductions instandby power use of computers and other equipment
Measures in compliance with “Cool Biz” program

Description

Charity golf tournament support

Topics 2“THE LEGEND CHARITY PRO-AM TOURNAMENT”
Date

May 17-18, 2014

Activities

Proceeds from entree fee, charity auction, sale of tickets to thevenue were donated from 2009

Donations

Donated to regions affected by the Great East Japan
Earthquake for reconstruction support

Topics 3

Topics 4

Introduction of the Eco-Car

ObjectSales cars: 256

Duration

September 2009-June 2012

EffectReduction in CO2 by 480t a year
(Equivalent to CO2 absorption of 30,000 cedar trees)
Renewed ISO 27001, ISO 9001

Topics 5

Information Security Management System and Quality Management
ISO 27001: 2005

July 2013 Certification renewed

ISO 9001: 2008

June 2014 Certification renewed

Details

Upgrading of information security management system
Continuous improvement of quality management
Topics 6

Establishment of Okinawa working center

Activities

Employs people with disabilities in Okinawa to promote theemployment for people with disabilities
Fulfills the social responsibility through offering employment
opportunities and a comfortable working place to people withdisabilities

Active participation in volunteer activities

Eco-activities through joining Cleanup Campaign
Mar. 2011-

Held a Cleanup at Nampeidai-cho (around the Head Office;ongoing on a monthly basis)

Establishment Date

April 1, 2010 (Opening ceremony: April 5, 2010)

Jun. 2013

Collected plastic bottle caps and used stamps

Business Activities

Business of data imputing, etc. of office-related matters

Oct. 2013

Support for the Be Smile Project and visits to child welfare
facilities in Nagasaki prefecture

Dec. 2013

Participation in fiscal 2013 mochi-tsuki (rice-cake pounding) festival of
Nampeidai-cho, Shibuya ward neighborhood association

Held a Cleanup at Yoyogi Park (joint activity with ARTNATURE INC.)
Mar. 2014
FIELDS CORPORATION
Joined “Cleanup Campaign Kugenuma Beach” organized by JEAN
Apr. 2014
The Greatest Leisure for All People
Joined the Shibuya Ward Cleanup Day (Shibuya Day, April 28),
Apr. 2014
sponsored by Shibuya ward in Tokyo

Sep. 2014

Joined “Cleanup Campaign Kugenuma Beach” organized by JEAN

Topics 7

Introduction of AED*(*Automatic External Defibrillator)

Activities

Installed a numbers of AED at visible places in the officebuilding such as nearby entrance to allow visitors andneighborhood residents to use, as well as employees.
Employees took instruction course of AED.

Date

From January 7, 2011

Installation
Site

Head office, 7 regional offices, 26 branches
Okinawa working center and Total Workout (gym)a total of about 52 places【 Group Companies Topics 】
Tsuburaya Productions Co., Ltd.

Established ULTRAMAN FOUNDATION

Tsuburaya Productions Co., Ltd. and other sponsoring corporate group companies established ULTRAMAN FOUNDATION immediately after the Great East Japan
Earthquake in March 2011 to support the regions affected by the earthquake.
This Foundation provides psychological and material support to children who are the hope for the future and deploys the permanent support activities for children’s future.
Overview of ULTRAMAN FOUNDATION
2011

Name

ULTRAMAN FOUNDATION

Representative

Hidetoshi Yamamoto(Tsuburaya Productions Co., Ltd. Chairman & CEO)Establishment

March 2011

Organizer

Tsuburaya Productions Co., Ltd.

2012

URL

http://www.ultraman-kikin.jp/en/

2013

Statement

Ultraman Foundation is a foundation that acknowledges children
are the hope for the future, and will provide everlasting support
in all kinds of ways for the welfare and well being of all children.
It is our mission to bring back the smiles to the faces of eachchild as soon as possible, and we pray from our heart that thechildren will move on to their bright future.

SloganSource: Fields

A Foundation to support the present and future of
the earthquake-affected children

2014

Activities
Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Ishinomaki, Minamisanriku,
Kesennuma, Higashimatsushima, Onagawa
Fukushima prefecture: Sukagawa, Koriyama, Iwaki, Fukushima
Iwate prefecture: Miyako, Otsuchi
Chiba prefecture: Asahi
Gifts of donations and other30 million yen to Miyagi prefecture
20 million yen to Fukushima prefecture
20 million yen and a microbus to Iwate prefectural office
Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Ishinomaki, Onagawa
Fukushima prefecture: Koriyama, Sukagawa
Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Higashimatsushima
Fukushima prefecture: Tomioka
Gifts of donations and other25 million yen and a microbus are donated to each Iwate,
Miyagi and Fukushima prefecture“HERO CARAVAN” started in Tohoku in March, 2013 and visited 78
places affected by the earthquake to bring cheer to children.
By the end of March 2014 the HERO CARAVAN had visited 79 nurseryschools and kindergartens and had touched the lives of over 7,200 children.
Held the Genki Festival 2014, a charity event supporting reconstruction
following the Great East Japan Earthquake, in collaboration with Antonio
Inoki; ULTRAMAN FOUNDATION plans to hold Ultraman Hero shows
at 8 halls in Tohoku.
Copyright 2014

FIELDS CORPORATIONAll rights reserved.

26

Corporate Governance System

FIELDS CORPORATIONThe Greatest Leisure for All People

Basic Approach to Corporate Governance
FIELDS CORPORATION has identified its corporate philosophy as providing “The Greatest Leisure for All People,” and has
established a basic management policy of continuously enhancing corporate value. To realize this basic policy, enabling
corporate governance system functions is considered to be one of our key management issues. We enhance our corporate
governance system by advancing reforms in our management structures and institutions specifically within the framework of theBoard of Directors, the Board of Statutory Auditors, the Independent Auditors and the Board of Corporate Officers.

General Meeting of Shareholders
Nomination and removal

Nomination and removal

ReportBoard of Directors
ReportReportNomination and removal

Nomination and removal

Chairman and CEO/President and COO

Independent Auditors

Board of Statutory Auditors
Audit

Nomination/Rejection of nomination/
Approval of removal/
Confirmation of accounting audit/
Verification of independence

Cooperation
ReportCooperation

Internal Audit Office

Board of Corporate Officers

Cooperation

Internal audit

Accounting audit

Business Operating Divisions

Profit Return Policy

FIELDS CORPORATIONThe Greatest Leisure for All People

Basic policy: Profit-based dividend/Consolidated payout ratio standard: Higher than 20% (Focus on stability)(Unit: Millions of yen)
3. 2007

3. 2008

3. 2009

3. 2010

3. 2011

3. 2012

3. 2013

3. 2014

3. 2015 E

Net income

3,710

5,296

(1,481)

3,289

7,520

5,991

4,720

5,370

2,500

Total dividend

1,388

1,561

1,534

1,503

1,660

1,659

1,659

1,659

1,659

Payout ratio (%)

37.4

29.5

-

45.9

22.1

27.7

35.1

30.9

66.4

347,000

347,000

347,000

347,000

347,000

347,000

34,700,000

34,700,000

34,700,000

347,000

347,000

347,000

336,357

332,115332,115331,838

33,183,800-

347,000

347,000

336,357

332,115332,115331,838

33,183,800

33,183,800-

Total number ofoutstanding common stock

As of 1st Half

(excluding treasury stock)

As of Full-Year(excluding treasury stock)(Forecast)

Annual dividend Annual dividend Annual dividend Annual dividend Annual dividend

Dividend per one unit (Yen)

50 yen50 yen50 yen50 yen50 yenInterimdividend
20 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenAnnual dividend Annual dividend Annual dividend

45 yenAnnual dividend Commemorative
Dividend 5 yen
40 yenInterimdividend
20 yenInterimdividend
20 yenYear-end
dividend
20 yenYear-end
dividend
20 yen45 yen45 yenInterimdividend
20 yenYear-end
dividend
25 yen** Interim dividends have increased as of November 4, 2010.
* A split of common shares was effected at a ratio of 1:100 with a record date of September 30, 2012, and all amounts are indicated taking the share split into account retroactively.

Source: Fields

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27

FIELDS CORPORATIONThe Greatest Leisure for All People

4. Appendix II (Pachinko/Pachislot Market Data)
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2014

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28

FIELDS CORPORATIONThe Greatest Leisure for All People

Pachinko/Pachislot Market

Market Scale of Pachinko/Pachislot Industry

Change in Pachinko/Pachislot Market Scale
The data is updated every August by “White Paper on Leisure: Japan Productive Center”

FY2013 Japanese Leisure Market
Total Size of ¥65.2 trillion

Total leisure market
90.9 89.2

Sports¥3.9 trillion(6.0%)
Sightseeing / Excursion¥10.0 trillion
Games / Gambling / Eating out(15.4 %)
¥24.2 trillion(37.2 %)
Hobby / Creation¥8.1 trillion(12.6 %)

Pachinko/Pachislot market(Unit: Trillions of yen)

87.0 85.5 85.0
82.6 83.2 81.8 81.3 80.2
79.2

74.6 72.6
69.4 67.9
64.9 64.7 65.2

30.0 28.4 28.0 28.4 28.6 27.8 29.2 29.6 29.4 28.7 27.4

1996

1998

2000

2002

2004

22.9 21.7 21.0
19.3 18.8 19.0 18.8

2006

2008

2010

2012

Change in Number of Pachinko/Pachislot Players

Pachinko / Pachislot¥18.8 trillion(28.8 %)The data is updated every August by “White Paper on Leisure: Japan Productive Center”
Entertainment Business InstituteWhite Paper on Leisure(Unit: 10 thousand players)

4,423

2,865
2,760

Pachinko/Pachislot is one of the leading forms of leisure in Japan,
being played by about 10% of the populationin pachinko halls of 11,893 venues

2,998

2,819

2,766

2,310
1,980

2,020 1,930

1996

FIELDS CORPORATIONThe Greatest Leisure for All People

1998

2,170

2,100

1,860

2000

1,900 1,790
1,823 1,740

2002

1,509

1,710 1,660
1,606

2004

1,450

1,345 1,414

2006

1,580

1,720 1,670
1,260

1,469

2008

2010

1,110

970

2012

*1 Entertainment Business Institute has suspended the survey regarding number of pachinko/pachislot players since 2009.
*2 “White Paper on Leisure” has changed the survey method to internet base survey since 2009.

Income Structure of Pachinko Halls

Pachinko/Pachislot Market Size: ¥18.8 trillion (Total lease amount of pachinko balls)

Gross Profit:¥2.8 trillion

Premiums: ¥16.2 trillion (Returned to players)

Gross Profit: ¥2.8 trillion
New Machine Installment Costs(Purchase cost of new machines)▼

Investment for Customer Expansion

Pachinko Machines: ¥609.9 billion
Pachislot Machines : ¥473.3 billion■ Costs for constructing new halls and refurbishingexisting halls■ Advertising, marketing and service expenses■ Other expenses related to equipment■ Other expenses■ Net income

▼

▼

▼

Pachinko/Pachislot Machine Market:
Approximately ¥1083.2 billion

Hall-related Businesses

Net Income

Source: “White Paper on Leisure” by Japan Productive Center,“Pachinko Participation Fact-Finding Survey” by Entertainment business Institute, National Police Agency’s data,“Trend and Market Share of Pachinko Related Manufacturers 2012” by Yano Research Institute, and Estimation by Fields

Copyright 2014

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29

Players in the Pachinko/Pachislot Industry

FIELDS CORPORATIONThe Greatest Leisure for All People

Pachinko/Pachislot Hall

Pachinko/Pachislot Manufacturers
Direct sales(As of March 31, 2014)■Around 11,893 in Japan(FY2013)40% for pachinko and 20% for pachislot■Neighborhood based■Large number of small owner operators but
some significant chains■Constant need to attract and retain players■‘Fickle’ client base■High machine turnover (every 12 months)■On average, each machine pays for itself in
3-6 weeks■Regulated

Distributors■Usually paid via a commission
from manufacturers but may
also have a resale model for
pachislot■Pachinko Manufactures: 35 companies■Pachislot Manufactures: Over 60 companies■Network of salesmen■Regulated

Ex. MARUHAN Corporation
DYNAM Co.,Ltd.

■Not directly regulated

Ex. Sammy Corporation, SANKYO CO., LTD., andKYORAKU SANGYO

Indirect sales

60% for pachinko and 80% for pachislot

Parts and Software Manufacturers

Peripheral Equipment Manufacturers and Others• Software for graphics chips and liquid crystal displays• Parts of pachinko/pachislot machines and other items• Unit and pachinko hall computers• Premiums, equipment and other items

Ex. AXELL Corporation and
EIZO NANAO CORPORATION

Ex. DAIKOKU DENKI Co., Ltd.
Japan Cash Machine Co., Ltd.
Mars Engineering Corporation

Recent Trend of Pachinko/Pachislot Industry

FIELDS CORPORATIONThe Greatest Leisure for All People●Jul. Introduction of revised pachinko/
pachislot machines regulation

2004

2005

●May Introduction of revised Entertainment Business Control Law;
restricted pachinko parlor business (Severer penalties)

2006

2007

2008

2010

2011

● Mar. Regulations and interpretations ●Mar. Nikkoso revised internal
were partially revised.
regulation.
Entertainment level is accelerating by Partially self imposed control
the revised technical interpretations.
regarding gambling nature.

[Pachinko Industry Change]● Jul. Revised regulation → Deregulation Abolition of classification
Nikkoso, an organization of pachinko machine manufacturers
revised internal regulation Lowest bound jackpot: 1/360-1/500● Oct. Nikkoso revised internal regulation
Lowest bound jackpot: 1/500-1/400 Self-imposed control● Nov. A new model adapted to
the new regulations was released“CRF Dai Yamato 2 (SANKYO)”

Jackpot trend
1/400-1/500

2009●Aug. Strictly restricted pachinko and pachislot advertisement

2012

2013

● Mar. Nikkoso revisedinternal regulation.
Partial change regarding
specifications.

● Jan. Nikkoso revised internal regulation.
● Apr. Nikkoso revised internal
Partially self imposed control regarding
regulation.
gambling nature.
Self imposed control regarding thegambling nature of so called ‘Maximum
spec machine’● Jul. Nikkoso revised internal regulation.
Partially self imposed control regarding
gambling nature.

2014● Jun. Nikkoso revisedinternal regulation.
Partial change regarding
specifications.

● Dec. Nikkoso revised internal regulation.
Partially self imposed control regarding gambling nature

Jackpot trend
1/300-1/400

Jackpot trend
1/300-1/350

Rise of low playing cost andMAX type machines[Pachislot Industry Change]●Jul. Restraining the nature of gambling, the revised regulations forpachislot machines were introduced
Setting upper bound jackpot
SECTA’s simulation test introduced● Mar. Regulations and interpretations were partially revised.
Entertainment level is accelerating by the revised technical● Sep. Changes toadministration of modelcertification tests
The minimum balldischarge rate is 55%

interpretations● Oct. The full-scale shift to regulation 5 machines was completed● Sep. A new model adapted to the
new regulations was released“Neon Genesis Evangelion (Bisty)”

More entertainment machines from gambling machines
by shifting from regulation 4 to regulation 5

Source: Fields and National Police Agency’s data

©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©オッケー．
©CAPCOM CO., LTD. ALL RIGHTS RESERVED.
©2002松本零士/ユウガ＜「大銀河シリーズ」より＞©GAINAX・カラー/Project Eva. ©Bisty

Regulation 5 era; more gaming andentertainment machines

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Number of Pachinko Halls and Change in Number ofPachinko/Pachislot Machines Installed Per HallFIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every April by “National Police Agency’s data”

Pachinko/Pachislot hall establishment (Unit: Stores)

43000

Pachislot specialty stores (Unit: Stores)
Installed machines per hall (Unit: M achines)

38000

349.8
336.5

284.9

28000

268.0

268.0

270.3

274.3

18,164

17,773

17,426

17,173

279.9

371.9

387.8

400.0

337.9

350.0

323.1

318.2

33000

356.2

365.0

377.2

304.3

294.7

300.0

23000

250.0

18000

16,98816,801

16,504

16,076

15,617

15,165

14,674

13,585

12,937

12,65213000

17,594

17,174

16,764

16,41316,021

15,691

15,255

8000

14,695

13,844

13,163

12,58812,03911,80011,722

12,47912,323

12,14911,893

11,576

11,392

11,178

10,873

200.0

150.0

967

1,110

1,249

1,381

1,773

2,002

2000

2001

2002

2003

2004

2005

3000

-2000

570

599

662

760

1996

1997

1998

1999

2,086

2006

1,546

1,137

930

903

931

971

1,020

2007

2008

2009

2010

2011

2012

2013

100.0

Number of Installed Pachinko/Pachislot Machines
and Annual Turnover Rate

FIELDS CORPORATIONThe Greatest Leisure for All People

The data of number of installed Pachinko/Pachislot machines is updated every April by “National Police Agency’s data”
The data of annual turnover of pachislot machine is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

Number of installed pachinko machines (Unit: 10 thousand machines)
Number of installed pachislot machines (Unit: 10 thousand machines)
Annual turnover rate of pachinko machine (Times)
1.30
Annual turnover rate of pachislot machine (Times)

1200

1.37

1.31

1.14
1.01
1000

0.74

0.77

800

600

0.88
0.82

0.98

0.86

0.97
0.89

0.98

1.30

1.11

1.06
0.92

1.07

0.94

0.92

0.89

0.87

0.86

0.85

0.80

0.84

0.82

0.64

466

473

471

470

475

478

486

489

496

489

493

322

293

355

332

296

369

342

307

385

325

390

100

113

132

145

160

166

193

200

88

188

76
1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

0.82

0.70

0.63

0.60

0.55

1.08

1.07

0.68

0.57
0.30

459

452

450

455

458

458

461

295

307

315

316

310

304

300

163

144

134

139

147

154

160

2007

2008

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

400

-0.20

200

0

-0.70

【 Annual Turnover rate of Total Machine (Times) 】
1995
0.90

1996
0.93

1997
0.71

1998
0.67

1999
0.86

2000
0.95

2001
0.95

2002
0.96

Source: National Police Agency’s data,“Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

2003
1.13

2004
1.15

2005
1.19

2006
1.11

2007

2008

1.07

Copyright 2014

0.94

0.91

0.85

FIELDS CORPORATION

0.84

0.83

0.75

All rights reserved.

31

Unit Sales and Sales Amount of Pachinko/Pachislot Machines

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

Unit sales of pachinko machines (Unit: 10 thousand machines)
Unit sales of pachislot machines (Unit: 10 thousand machines)
Pachinko machine sales amount (Unit: 100 millions of yen)
Pachislot machine sales amount (Unit: 100 millions of yen)

1200

8,699

8,986

8,686

9,213
9,852

7,865

8,267

8,869

9000

7,729

6,720

1000

5,184

5,683

5,691

800

3,623
1,828

600

2,693

2,353

3,145

405
336

393

449

5,263

5,225

5,025

4,909

3,965

3,750

568

424

3000

401

404

383

1000

409

387

385

381

290

260

249

343

317

-1000

333

333

235

284

5000

2,258

547

317

323

4,733

2,867

2,478

582

4,299

7000

491

368
336

5,365

467

452

312
312

200

6,099

552

435
400

3,513

5,615

204
-3000

0

93

113

129

184

52

77

150

42
1996

1997

1998

1999

2000

2001

2002

167

178

2003

2004

2003
11,983

164

174

2005

2006

2004

2005

13,09014,064

91

76

97

125

132

139

2007

2008

2009

2010

2011

2012

2013

2006

2007

2008

2009

2010

2011

2012

2013

13,895

13,711

11,691

12,11011,736

12,007

12,028

10,832-5000【Pachinko/Pachislot machine total (100 millions of yen) 】
1996

1997

NA

1998

NA

5,976

1999

2000

7,877

2001

8,828

9,204

2002
9,580

Market Share by Manufacturers

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute【 Unit Sales Share - Pachinko Machines 】
2008
Ranking

Manufacturer

2009Market share

Manufacturer

2010Market share

Manufacturer

2011Market share

Manufacturer

2012Market share

Manufacturer

2013Market share

Manufacturer

Market share

1

SANYO

24.2% SANYO

18.0% SANYO

22.5% KYORAKU

18.7% SANYO

21.8% KYORAKU

17.0%

2

SANKYO

13.5% SANKYO

17.2% SANKYO

14.6% SANKYO

13.9% KYORAKU

20.3% SANYO

15.4%

3

Sammy

11.7% KYORAKU

12.8% Sammy

11.8% Sammy

10.1% SANKYO

14.3%

4

KYORAKU

10.5% Newgin

11.9% KYORAKU

11.1% SANYOHEIWA/
12.8%
OLYMPIA
12.8% Newgin

10.0% Sammy

9.8%

5

Newgin

10.4% Sammy

10.8% Newgin

10.2% Newgin

9.8% Sammy

8.7%

HEIWA/OLYMPIA

9.6%* SANKYO’s sales share includes Bisty* Sammy’s sales share includes GINZA and TAIYO ELEC

【 Unit Sales Share - Pachislot Machines 】
2008
Ranking

Manufacturer

2009Market share

Manufacturer

2010Market share

Manufacturer

2011Market share

Manufacturer

2012Market share

Manufacturer

2013Market share

Manufacturer

Market share

1

YAMASA

18.8% Sammy

21.3% Sammy

30.9% Sammy

23.9% UNIVERSAL

17.8% Sammy

21.7%

2

SANKYO

14.6% SANKYO

13.6% DAITO

11.9% DAITO

15.9% Sammy

15.3% UNIVERSAL

15.5%

11.9% YAMASA

15.6% YAMASAHEIWA/
14.6%
OLYMPIA

8.6%

11.3% UNIVERSAL

13.7% DAITO

14.0% SANKYO

8.4%

10.5% SANKYO

KITA
7.6%
DENSHI

8.3% DAITO

7.3%

3
4
5

Sammy
HEIWA/OLYMPIAKITA
DENSHI

13.5% UNIVERSAL

13.1% SANKYO

7.4% YAMASA

9.5%

KITA
6.5%
DENSHIHEIWA/OLYMPIA

7.8% UNIVERSAL* Sammy’s sales share includes RODEO, IGT, TRIVY, and TAIYO ELEC
* SANKYO’s sales share includes Bisty* Aruze changed the company name to Universal Entertainment in 2009
* UNIVERSAL’s sales share includes Eleco, Mizuho and Macy
* OLYMPIA’s sales includes HEIWA’s sales; Total sales of all OLYMPIA and HEIWA brands is shown

Source: “Trend and market share of Pachinko related makers” by Yano Research InstituteCopyright 2014

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32

Monthly Trends of Pachinko Halls -Excerpt from Current Survey of Selected Service Industries-

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated monthly by “Current Survey of Selected Service Industries: The Ministry of Economy, Trade and Industry”
410

4

Net sales per hall (Unit: 100 millions of yen)
Installed machines per hall (Unit: Machines)

400

390

384

380

385

384

385

384

384

383

385

385

388

387
387

386

389

387
387

394

392

391

387

390

393

391
393

391

391

392
391

391

391

395

394

392

390

397

395

394

395
395

394

401

400

397
396

399

398

400

398

396

399 399

397

3.5

391

387

381

3

370

2.56

2.53
2.44

2.43

2.40
2.37

360

2.22

2.40
2.23

2.41

2.38

2.26
2.25

2.38 2.35
2.32
2.27
2.19
2.17

2.32

2.27
2.14

2.16

2.42 2.43
2.372.34
2.32 2.352.29
2.27
2.23

2.32

2.14

2.10

2.05

350

2.42
2.35

2.47
2.40
2.25

2.21

2.42
2.31

2.22

2.19
2.13
2.04

2.5

2.30
2.21
2.14
2.05

2.13
2.04

1.94

2

340

330

1.5

1. 2010

7. 2010

1. 2011

7. 2011

1. 2012

7. 2012

1. 2013

7. 2013

1. 2014

7. 2014* Figures are calculated based on data and growth rates released in the “Current Survey of Selected Service Industries,” using January 2001 as the reference point.
* The survey covers approximately 300-400 halls from January 2008 to December 2012 and approximately 1,200 halls from January 2013.
The Ministry of Economy, Trade and Industry outsource to the Zennichiyuren to pick up the hall for survey from 47 prefectures.

FIELDS CORPORATIONThe Greatest Leisure for All People

Source: “Current Survey of Selected Service Industries” : The Ministry of Economy, Trade and Industry

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33

FIELDS CORPORATIONThe Greatest Leisure for All People

5. Appendix III (Entertainment Market Data Except Pachinko/Pachislot Industry)
FIELDS CORPORATIONThe Greatest Leisure for All People

Copyright 2014

FIELDS CORPORATIONAll rights reserved.

34

Market Scale of Content Business

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every September by “White Paper on Digital Content: Digital Content Association of Japan.”

Still image/Text

120,990
10,474

Animation

123,248
11,043Music(Unit: 100 millions of yen)Games

128,124

129,859

129,962

11,151

12,652

12,34417,003

16,941

16,441

126,443
11,660119,155

119,578

118,036

118,623

119,094

10,703

11,675

12,321

13,775

14,81914,454

13,797

13,341

13,63913,231

43,982

44,984

44,46544,30344,804

15,914

17,056

16,87845,031

46,153

48,42949,17453,41954,22054,46753,20050,01649,12247,90946,906

46,240

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

75,37876,58913,775

14,81910,3409,393

42,651

43,34846,71046,04646,55145,669Market Scale of Digital Content Business

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every September by “White Paper on Digital Content: Digital Content Association of Japan.”

Still image/Text

Animation

Music

Games

(Unit: 100 millions of yen)

67,80759,36053,72349,69645,83240,65731,72335,383

11,66010,732
11,382

12,652
12,572

11,043

12,912
36,746

13,252
13,377

5,914

10,703

12,344

11,151

10,474

13,40329,402

13,272

8,415

11,675

18,16912,34922,082

14,970

2,653

3,780

4,958

6,271

7,409

7,873

8,654

8,612

9,029

1,932
2003

2004

2005

2006

2007

2008

2009

2010

2012

2013

Source: “White Paper on Digital Content” by Digital Content Association of Japan

Copyright 2014

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35

Sales Amount of Comic Books and Comic Magazines

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated the end of April every year by “Annual Report of Publishing Indicator: All Japan Magazine and Book Publisher’s Editor’s Association.”

Comic book

5,047

Comic magazine

5,023

4,810

(Unit: 100 millions of yen)

4,699

4,483
4,187

2,549

2,421

2,277

2,204

2,111

4,091

1,914

1,775

3,903

3,766

3,669

1,650

1,564

1,438

2,498

2,602

2,533

2,495

2,372

2,274

2,315

2,253

2,202

2,231

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Market Scale of Animation Industry

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every April by “Fluctuations in Japan’s animation market: Association of Japanese Animation.”
The data of pachinko/pachislot machines using animation are estimated by Fields. (Except pachinko/pachislot: Calculated according to amount of user’s payment)
TV
Video
Commercialization
Overseas

Theater/Movie(Unit: 100 millions of yen)
BroadcastMusic
Pachinko/Pachislot 13,499
13,584

13,031

1,528

12,207
11,187

4,827

5,204

5,204

4,212

91

14,068

1,665

4,390
4,137
263

235

120

261

5,049

5,305

6,419

4,337

4,617

10
1,176
196
1,165

18
1,031
380
1,100

41
1,388

84
1,358

178
1,041

284
1,003

98
1,278
213
924

2003

2004

2005

2006

2007

12,825

1,226

2,867
2,544

270

307

5,652

5,881

102
1,113
338
946
2008

Source: “Annual Report of Publishing Indicator” by All Japan Magazine and Book Publisher’s Editor’s Association“Fluctuations in Japan’s animation market: Association of Japanese Animation" and Estimation by Fields

13,227

13,393

13,721

2,026

2,272

2,669

2,408

297

245

230

6,120

6,421

6,041

123
1,052
299
955

149
1,085
338
895

160
1,067
285
900

272
1,059
409
951

2009

2010

2011

2012

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FIELDS CORPORATIONAll rights reserved.

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Box-Office of Domestic Movie Theaters

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every January by “Statistics of Film Industry in Japan: Motion Picture Producers Association of Japanese, Inc.”
Japanese movies

2,109

Foreign movies(Unit: 100 millions of yen)

2,207
2,029

1,982

1,984

2,060

1,948

1,952

1,942

1,812

1,319

950
1,164

1,038

1,079
791

818

2004

2005

FIELDS CORPORATIONThe Greatest Leisure for All People

670

765

817

946

2006

1,025

887

790

1,159

1,173

1,182

2008

2009

2010

2007

1,282
995

2011

1,176

2012

2013

Market Scale of Broadcasting Industry

The data is updated on September and May of each year
by “Status of Earnings and Expenses of Private Broadcasting Organizations: Ministry of Internal Affairs and Communication,” “Japan Broadcasting Corporation.”NHK(=Japan Broadcasting Corporation)
Satellite broadcasters

38,356
3,330
2,995

39,5803,533
3,158

25,22926,153

6,802
2003

Terrestrial broadcasters
Cable broadcasters

40,422

40,975

3,850

4,050

4,746

3,414

3,525

3,737

40,037

26,13826,091

6,736

6,635

2004

2005

(Unit: 100 millions of yen)

39,794
4,667

38,95738,56938,69539,081

5,134

5,437

5,177

4,930

5,030

3,887

4,185

4,490

4,509

4,491

22,57422,65522,501

22,86923,215

38,128

3,905

25,84824,493

6,756

6,644

6,729

6,533

6,680

6,401

6,387

6,345

2006

2007

2008

2009

2010

2011

2012

2013

Sources: “Statistics of Film Industry in Japan: Motion Picture Producers Association of Japanese, Inc.”“Status of Earnings and Expenses of Private Broadcasting Organizations: Ministry of Internal Affairs and Communications,Japan Broadcasting Corporation”

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FIELDS CORPORATIONAll rights reserved.

37

Market Scale of Mobile Business

FIELDS CORPORATIONThe Greatest Leisure for All People

The data is updated every July by “Mobile Content Forum.”
Mobile commerce market

30,142

Mobile content market (smartphone)
Mobile content market (feature phone)(Unit: 100 millions of yen)

23,507
19,061
15,206

16,55014,997

13,524
11,601

11,716

9,307
7,224
3,842
1,709

5,196
2,593

4,074

7,329

19,359

8,689

9,681

10,085

806

5,641

2,133

3,150

3,666

4,272

4,835

5,525

2,603

2003

2004

2005

2006

2007

2008

2009

6,465

2010

6,539

2011

3,717

4,793
2012

8,336

2,447
2013

FIELDS CORPORATIONThe Greatest Leisure for All People

Sources: “Results of Survey on Industry Structure of Mobile Content: Ministry of Internal Affairs”

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FIELDS CORPORATIONAll rights reserved.

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FIELDS CORPORATIONThe Greatest Leisure for All People

Reference: Notification of Our IR Site

IR materials are available from our IR website. Please visit us and utilize them.
IR Pages (Japanese)

IR Pages (English)

URL : http://www.fields.biz/ir/j/

URL : http://www.fields.biz/ir/e/-Company profile-Data related to financial statements-Financial presentation-IR press releases-Corporate governance/CSR information-Shareholder and share information
FIELDS CORPORATION[ NikkoIR ] Chosen
the “Best Corporate Website award FY2013”
The Greatest
Leisurefor Allfor
PeopleRanked No. 1 in the new markets ranking for the fourth consecutive year
and ranked No. 1 by industry for the third consecutive year

Renewed our IR site (English) in July 2014

[ DAIWA IR ]FY2013Company of Excellence[ Gomez ]FY2014
Silver Prize[ JASDAQ ]FY2008
IR Company of Excellence

Analysis Tools【 Annual Report (Japanese/English) 】Issued annually since the year ended March 31, 2004
[Shaping the FUTURE]

Latest issue: October 28, 2014
-Changes in IP business-Review of business activities-CSR-Financial section-Corporate data

IR information is also Available on our mobile site

Smart phone

Source: Fields

Copyright 2014

Mobile phone

FIELDS CORPORATIONAll rights reserved.

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FIELDS CORPORATIONThe Greatest Leisure for All People

FIELDS CORPORATIONThe Greatest Leisure for All People

Disclaimer
The plans, strategies and estimates of the Company indicated in these documents, other than actual results and facts, include potential risks anduncertainties and cannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment, market competition and the products handled by theCompany.
Unauthorized copying and replication of the contents of this document, text and images are strictly prohibited.
Copyright 2014

FIELDS CORPORATIONAll rights reserved.