News Release
D.A.Consortium Inc.

DAC launches “Influencer AI Navi,” a one-stop influencer
support system using generative AI～Full support from influencer selection to data clean room analysis～
Tokyo, February 28, 2024 --- D.A.Consortium Inc. (DAC) is pleased to announce thelaunch of Influencer AI Navi, a service that uses generative AI to provide one-stop,
comprehensive influencer marketing support, from influencer selection to data clean room
analysis that visualizes ad effect. This service helps advertising companies more effectively
implement influencer marketing initiatives.

With the growing impact of social networking on Internet user consumption, morecompanies are emphasizing social media marketing activities. Among these, the influencer
marketing market, which reached 74.1 billion yen in 2023, is forecasted to grow 1.8 times to
13.0 billion yen by 2027.(*1) Currently however, advertising companies have difficulty inselecting suitable influencers using currently available data. In addition, reporting for
influencer-related ad deliveries on Meta (Facebook/Instagram) is limited to the number ofreaches and clicks, making it a challenge to measure effectiveness using standard KPIs,
such as actual store visits, customer purchases, or changes in attitudes.
In response, DAC has decided to introduce Influencer AI Navi, a service that offers
advertiser companies comprehensive support, from selecting optimal influencers to effectvisualization using data clean room analyses.(*2) This service brings together DAC’s wealthof knowledge and experience in digital marketing with the powers of generative AI.
■Influencer AI Navi features
1. User persona generator and influencer assignment utilizing generative AI
Using Meta’s Advanced Analytics data clean room and generative AI, Influencer AI Navianalyzes high ad effect users and based on this, automatically generates personas. Thesepersonas help support efforts to assign the optimal influencers according to what fits theadvertiser company’s needs.

2. Visualization of influencer ad effect utilizing data clean rooms
After delivering ads on Instagram using influencer material, Influencer AI Navi enables thevisualization of brand lift effect, store visits and impact on purchasing behavior by influencer.
By providing a more detailed analysis of effectiveness not available on conventional
management screens, the service helps advertiser companies design future marketing
initiatives, ad creatives and ad management for maximum results.
＜Report sample＞
Visualization of which influencer contributed to each KPI※Use of the data clean room through this service requires an additional fee. Please contact us for details.

DAC will continue to develop and provide a variety of services that maximize theeffectiveness of digital advertising to support our client companies’ corporate marketing
activities.

(*1) Survey by CyberBuzz / Digital InFact
https://www.cyberbuzz.co.jp/2022/11/post-1791.html(*2) News release of May 27,2022:DAC introduces WISE Hub, which analyzes users and ad effect using data
clean rooms
https://www.dac.co.jp/english/press/2022/20220527_wisehubNews release of March 1,2023: DAC adds a new feature to WISE Hub, its analysis solution that uses data
clean rooms
https://www.dac.co.jp/english/press/2023/20230301_wisehub_searchlift#####

＜Corporate Information＞■ D.A.Consortium Inc.
https://www.dac.co.jp/english/
Established in 1996 during the early days of online advertising, DAC has led the formation and growthof the digital marketing industry by steadily expanding its operations with the increased digitalizationof information and lifestyles.
Utilizing a wealth of knowledge and experience in digital advertising, advanced technologicaldevelopment skills, and strong relationships media companies, platformers and other technology
partners, DAC provides global and comprehensive digital marketing services, such as supporting
company data utilization, designing promotional initiatives, and developing and constructing
marketing systems.
Guided by the mission, “Empowering the digital future,” DAC will continue to be a leader in creating
new forms of digital ads and marketing that provide new value to society.
Representative： Yuzo Tanaka,President, Executive Officer, CEO & CCO（Chief Compliance Officer）
Head Office： Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： December 1996
Business： Online media transaction related business, Solution business,
Ad Operations Business
For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail：ir_inf@dac.co.jp