EDUCATING AFRICA’S GLOBAL LEADERS
About CEIBS
China Europe International Business School (CEIBS) is the leading international
business school in China. CEIBS is a not-for-profit joint venture established inShanghai in 1994 under an agreement between the Chinese Government andthe European Union. The institution has been instrumental in nurturing the kindof leaders that have driven China’s economic transformation with distinction,and offers not only world class teaching and research but also the kind of China
depth that no other global business school can match.
The CEIBS Africa project was launched in 2009 with a mission to prepare highly
competent innovation oriented managers and executives who are capable ofleading and growing their organisations in the increasingly dynamic African
economic environment.
> CEIBS Global Executive MBA is ranked #2 worldwide and consistently

ranked among the world’s top 20 EMBA programmes- Financial Times, London, EMBA Ranking>CEIBS MBA is ranked #1 in Asia

- Financial Times, London, MBA Ranking

WOMEN ENTREPRENEURSHIP&LEADERSHIP FOR AFRICA>CEIBS Executive Education is ranked among the top 30 Worldwide- Financial Times, London, Executive Education Ranking

ACCRA - LAGOS - JOHANNESBURG - HANGZHOU - SHANGHAI - YIWUWELA Locations
CONTACT US WITH YOUR ENQUIRIES
China Europe International Business School (Accra Campus)
5 Monrovia Road, East Legon, Accra, Ghana
China Europe International Business School (Lagos Office)No.2 Louis Solomon Street, Victoria Island, Lagos, Nigeria

GHANASam
SabinaMary

NIGERIA+233 54 431 5238
+233 54 012 0402
+233 54 434 1031

Email : africaprogram@ceibs.edu
Website: www.ceibs.edu/africa

Olayinka +234 903 185 5879
Chigozirim +234 813 919 0144Damilola +234 812 312 0200

| WELA

Connect with CEIBS Africa

EDUCATING AFRICA’S GLOBAL LEADERS
www.ceibs.edu/wela-programmes

Testimonials

BREAK THE GENDER
STEREOTYPE IN BUSINESS“The WELA experience was phenomenal. Every bit of information added greatvalue, whether it was provided formally or during informal chats. After Prof. Mathew
Tsamenyi’s Accounting module, I decided to have a forensic auditor check one of
my accounts – and the bank refunded me 3,800,000 NGN (10,550.00 USD)! This wasmoney that was previously totally lost to me, now regained. All that I learned fromall the modules has contributed greatly to my business and our factory projectmanagement. In light of the forex issues in Nigeria, this new knowledge could nothave come at a better time. Today I have been made a brand ambassador for Stanbic
IBTC Bank in Nigeria.”

The Women Entrepreneurship and Leadership for Africa (WELA) Programme
is a practical, hands-on programme that examines the issues, challenges andopportunities women face in creating, managing and leading companies inAfrica. The programme is specially designed for women entrepreneurs and isfocused on enabling them to identify business opportunities as well as maintain
viable and sustainable enterprises.
CEIBS creates a supportive and participatory learning environment for theexchange of best practices and experiences, strategy development and skills
building, working within the context of women’s economic development issues
and priorities.

Programme Features> Modules held in Accra/Lagos/Johannesburg> Post-programme China immersion module• Class sessions in Shanghai• Participation in an ecommerce programme for business transformation
at Alibaba Headquarters, Hangzhou• A trip to Yiwu International Trade City• Company visits

Programme Benefits Include> Gain expertise in scaling up and growth strategies> Be part of a supportive and participatory learning environment for the sharingof best practices and experiences> Develop networks with other women entrepreneurs in Africa, Asia, andbeyond to support access to markets> Entry into CEIBS’ 26,000 plus global alumni network and the opportunity totap into benefits of extensive resources available to members

Omoyemi Chukwurah
WELA Lagos 2015
CEO, Seams and Stitches Ltd/Dresscode Ltd.

Programme Content
Entrepreneurial Finance & AccountingEntrepreneurial Sales & Marketing
Strategy and Innovation in Entrepreneurial Ventures
Entrepreneurship, Leadership and Gender in Africa* Introductory session on doing business in ChinaMentoring
One-on-one engagement, with a focus on the personal development of each participant andthe growth of her business.

Post-Programme China Immersion Module> China business opportunities> Managing across cultures> Marketing in China> Managing talent> Networking for success

Admission Requirements> Strong business and leadership background> Degree or Diploma from a reputable institution> 2 years’ work/business experienceProgramme Fee> Fee: $4000 (excluding the post-programme China immersion module)> Payable in installments> Covers all teaching materials and tea breaks* Cost of post-programme China immersion module to be confirmed later‘‘The uniqueness of the WELA programme is its strategy of using each participant’sbusiness as a case study, whereby we all had a part in identifying issues and making
recommendations to assist each other. As a retired banker, I found WELA particularly
informative and useful because it has taught me a lot about the fast mode in whichdigital banking has taken over most traditional banking services. The ecommercesessions at the Alibaba Digital Museum have also given me deep insights into how
artificial intelligence is transforming the world. The lessons taken from the WELA
programme are helping me pitch my plans more professionally to access financefrom investors.’’
Alberta Quarcoopome
WELA Accra 2018
CEO, Alkan Business Consult Ltd.
“My CEIBS WELA experience has been a journey of self-discovery and growth. It
challenged everything I knew as an entrepreneur as the course updated my businessknowledge for this digital age and the 4th industrial revolution that is on the horizon.”Ezinwanne Ajayi
WELA Lagos 2018
CEO, Valueboxs Global Retail Ltd.
“WELA has been a life altering experience that provided me with the focus I needed
to reshape my vison. Today my business has the right structures in place and is more
profitable, thanks to WELA.”
Dr. Genevieve Pearl Duncan Obuobi
WELA Accra 2015
CEO, Genevieve Pearl Consult