SUPPLEMENTAL/BID BULLETIN NO. 1

Procurement of Consulting Services of a Local Media Planning, Buying andPlacements Agency for the Department of Tourism – Lot No. 2 (Media Planning,Buying and Placements for Visayas and Mindanao) – 2nd Posting(DOT-BAC REI No. 2021-007)

This Supplemental/Bid Bulletin No. 1 is issued to all shortlisted bidders to clarify, modify and/or amend itemsin the Bidding Documents as discussed and agreed during the Virtual Pre-Bid Conference held on 22 July 2021 for theaforementioned project. This shall form part of the Bidding Documents
The following clarifications are provided for the guidance and reference of the shortlisted bidders:I.

On the Terms of Reference
A.

Under III. Scope of Work and Deliverables

In terms of targeting, aside from Metro Cebu and Metro Davao, bidders may also extend its
reach to other regions and provinces in Visayas and Mindanao.
The 60 Million cumulative reach mentioned in the KPI are not unique in terms of individuals,
and may be duplicated.
When it comes to Area Prioritization, end-users indicated Metro Cebu and Metro Davao asthe main priority target for this campaign. Tourists coming from these places are thetravelers that have the largest share of wallet. Bidders may recommend strategies and/orplans outside of the TOR. Any extra efforts will be appreciated as long as it is under thegiven Approved Budget for the Contract (ABC) and meet the targets under the Scope ofWork and Deliverables.

II.
II.

III.

On the Bidding Documents
Bidders are reminded to make sure that the criteria in the technical rating will be reflected in theCurriculum Vitae of the proposed personnel and other documents to be rated accordingly.

For purpose of submission, the use of digital or electronic signature of the personnel on TPF.6(Format of Curriculum Vitae for proposed Professional Staff) will be allowed, with the physicalsignature of the authorized representative. However, submission of the physically signed andnotarized forms will be required during post-qualification.

On the Pitch Presentation
Bidders are expected to present the profile of their target audiences. Kindly include a diagramcomparing the Consumer Profiles of those in GMA, Visayas and Mindanao.

The presentation should be focused on the bidders’ media plan.

Bidders will be given 30 minutes to present and another 30 minutes for the question and answer.

Pitch Presentation for this campaign will be on 09 August 2021 at 1:30 P.M. onwards. Order /sequence of presentation is as follows:1

Agency
IPG Mediabrands Philippines, Inc.
Touch XDA, Inc.

Time
01:30 P.M. – 02:30 P.M.
02:50 P.M. – 03:50 P.M.

Please see the Zoom Meeting link below:
DOT Branding is inviting you to a scheduled Zoom meeting.
Topic: Pitch Presentation for the Local Media Placements – Lot No. 2
Time: August 9, 2021 01:30 P.M. Asia/Manila
Join Zoom Meetinghttps://us02web.zoom.us/j/82004271607?pwd=Zjk5YjJVWHZKNUN5dGQzeVFzd3hxZz09
Meeting ID: 820 0427 1607
Passcode: brandingIV.

Shortlisted bidders are requested to submit one (1) hard copy and soft copy in flash drive of thepresentation deck on August 6, 2021.

Submission of Technical and Financial Documents and Opening of Technical Bids


Shortlisted bidders are reminded on the deadline for the submission of Technical and FinancialDocuments on August 4, 2021 (until 9:00 A.M. ONLY). Opening of Technical Bids will be on
the same day at 11:00 A.M.

For the guidance and information of all concerned.
28 July 2021

OIC-USEC. REYNALDO L. CHING
DOT-BAC Chairperson2