The Innovative Mobility Landscape: The case of Mobility as a Service (MaaS)
Event for Japan
15th October, 2021 (9:00-13:00 CEST/ 16:00-20:00 JAPAN)
Context
Achieving sustainable mobility is a complex challenge. Electrification and digitalisation have thepotential to align the impacts of travel within the Earth’s carrying capacity, but achieving this collective
challenge calls for profound behavior change and actions across all sectors. The contextual nature ofmobility, and the legacy systems of provision, notably around the car, make change often difficult andslow. But the models are clear: Electrification is not the panacea, a rapid shift to lower emission modes
as well as increase in load factors of vehicle, and a reduction of travel demand are required to achieve
the climate targets set in the Paris agreement.

Objectives
The main objective of this webinar is to present the conclusions of the report "The Innovative Mobility
Landscape: The case of Mobility as a Service (MaaS)", jointly produced by ITF and WBCSD, with a focus
on the Japanese context. The event will share a framework for defining the path to sustainable mobility,
provide insights from the ITF Transport Outlook 2021, and then discuss the role of digital mobility
services and Mobility as a Service (MaaS) in achieving our common goals. A series of interactive
interventions by speakers from the public and private sectors will outline the challenges andopportunities of MaaS and the means to realize them.

Event Structure: making the ITF-WBCSD Report relevant for JapanThe virtual Webinar will be hosted by the International Transport Forum (ITF) and World Business Council
for Sustainable Development (WBCSD) Secretariat, using the Zoom video conferencing software withsimultaneous interpretation services (English and Japanese), sponsored by the Research Institute for Road
and Street (RIRS) and Japan Transport and Tourism Research Institute (JTTRI). Participants may download
the application for free or connect through a web browser when they receive the meeting invitation.
The followings are identified as key themes for the event: What are real challenges to achieve
Sustainability in transport sector in Japan?
1. MaaS as Eco system
2. Digital literacy
3. Demographic targets (urban areas / rural areas)
4. Data Infrastructure (data sharing, data syntax, the elements of data to be shared, data portability fortravellers)
5. Public vs Private roles and the enablers of collaboration
6. Carbon reduction opportunities of MaaSAgenda and speakers:
TimeSession and Speakers

CEST (Japan Time)
Master of the ceremony: Ms. Asuka Ito (Policy Analyst, ITF and co-author of thereport)

09:00 – 09:25(16:00 – 16:25)

Opening Session (25 min)
Dr. Young Tae Kim (Secretary-General, ITF)

Ms. Claire O’Neil (Managing Director Climate and Energy, WBCSD)



Mr. Yasuhiro Okanishi (Vice-Minister for International Affairs, Ministry ofLand, Infrastructure, Transport and Tourism (MLIT), Japan)



09:25 – 09:55(16:25- 16:55)

Mr. Masafumi Shukuri (Chairman, JTTRI)

Key Note (30 min)Key findings from the ITF-WBCSD Report presentation:
Mr. Philippe Crist, Advisor - Innovation and Foresight (ITF)

Commentators:
Mr. Matthew Baldwin (Deputy DG, EU MOVE, EU Commission, TBC)



Mr. Jacob Bangsgaard (MaaS alliance and CEO ERTICO - ITS EUROPE, TBC)

Dr. Haruo Ishida (Chairman, RIRS and Emeritus professor, University ofTsukuba)

Moderated Panels with speakers
09:55 – 10:40

Panel 1: MaaS as Ecosystem (45 min)(16:55 – 17:40)

MaaS is still very much an evolving concept, and its particular implementations
depend on different levels of operational, informational and transactional
integration. Japan presents a unique case where national government policy has
sought to explore and adapt different MaaS models to specific targeted outcomes.
This panel will focus on exploring the different roles that exist in Japanese MaaS
Eco system. This will also feature the differences of the Japanese MaaS Eco system
in comparison vs. other countries.

Time

Session and Speakers

CEST (Japan Time)
Moderator: Mr. Thomas Deloison (Director of Mobility, WBCSD)
Discussants:

Representative from Toyota Motor CorporationMs. Miki Haruyama (Division General Manager, Business Partnership
Development Division, Nissan Motor Co., Ltd.)Mr. Takashi Kanda (Manager, MaaS Planning, Digital Solution
Headquarters, West Japan Railway Company)

Mr. So Morita (Manager, Transportation Infrastructure HQ, TokyuCorporation)

10:40– 10:50



Mr. Ichiro Kawanabe (Chairman, Nihon Kotsu Co.,Ltd.)

Representative from BNP Paribas S.A. (in partnership with Mizuho Bank)

Break time

(17:40 – 17:50)

Panel 2: MaaS where necessary to achieve societal outcomes
10:50 – 11:30

Session 1: MaaS for more inclusiveness: Demographic challenges (40 min)(17:50 – 18:30)

The motivations for seeking to develop MaaS in Japan are diverse and typicallygo beyond simply wanting to mitigate the traffic, equity and environmental
impacts of car use in urban contexts. MaaS promises to improve efficiency forbetter integration of existing public transportation. This session will explore how
MaaS can contribute to improve demographic challenges and digital literacy
issues that many Japanese communities are experiencing.
Moderator: Ms. Jenny Milne (Founder of the Scottish Rural and Islands Transport
Community (SRITC), Researcher at the University of Aberdeen, Member of the ITF
Working Group Innovative Mobility for the Periphery)
Discussants:
Dr. Fumihiko Nakamura (Project Professor, The University of Tokyo)

Mr. Hiroshi Kato (General Manager, Connected and Shared Solution,
Company Business Promotion Division, Aisin Co., Ltd.)Mr. Yuki Saji (CEO and Founder, Boldly)

Time

Session and Speakers

CEST (Japan Time)

11:30 – 12:05

Session 2: Multi-modality for decarbonisation (35 min)(18:30 – 19:05)

The Government of Japan has declared that Japan would realize carbon-neutrality
by 2050. This session will discuss whether the current Japanese mobility system isready for achieving zero carbon emission, and how MaaS can contribute to tackle
this challenge.
Moderator: Ms. Karen Vancluysen (Secretary General, Polis Network)
Discussants:
Dr. Yoshihiro Suda (Professor, Advanced Mobility Research Center,
Institute of Industrial Science (IIS) & Mobility Innovation Collaborative
Research Organization (UTmobI), The University of Tokyo)

Mr. Shigekazu Fukunaga (Director, ITS and Autonomous Driving
Promotion Office, Automobile Division, Manufacturing Industries Bureau,
Ministry of Economy, Trade and Industry (METI), Japan)

Mr. Sampo Hietanen (CEO and Founder, MaaS Global Ltd, TBC)

12:05 – 12:45

Panel 3: Data architecture to enable MaaS (40 min)

(19:05 –19:45)

Governance of transport services must consider the regulation of services andconditions of the transport service market, as well as the integration of transport
services into multimodal offerings. Governance of MaaS should be vision-led,scaled to the right functional area and informed by a reactive monitoring andpolicy adjustment framework. There is no MaaS without data – or, more precisely,
without data sharing among all MaaS stakeholders. This session will address thelessons learnt from data architecture to enable MaaS in Japan and Europeancountries.
Moderator: Mr. Philippe Crist, Advisor - Innovation and Foresight, ITF
Discussants:
Mr. Atsuya Kawada (Director, New Mobility Service Division, Policy
Bureau, MLIT, Japan)

Time

Session and Speakers

CEST (Japan Time)Mr. Thomas Geier (Eastern Region Transport Association, Austria;
European Metropolitan Transport Authorities, TBC)

Representative from Amsterdam/Netherlands



Mr. Ryuji Omura (Senior Vice President, Technology Intelligence andRelations, Sony Group Corporation TBC)

12:45 – 13:00

Next Steps: Towards a Sustainable transport in Japan through MaaS

(19:45– 20:00)(15 min)Mr. Thomas Deloison (Director of Mobility, WBCSD)

Mr. Jari Kauppila (Head of Quantitative Policy Analysis and Foresight, ITF)

Dr. Haruo Ishida (Chairman, RIRS / Emeritus professor, University ofTsukuba)

About the report:
The report results of 18 month of work led by the ITF and WBCSD, based on the latest research and aseries of events gathering more than 30 experts across regions the reports does healthy stock taking ofactions to adopt, enable and support MaaS as a mean to enable the urgent transformation of mobility
systems towards sustainability. You can freely download the “The Innovative Mobility Landscape: Thecase of Mobility as a Service (MaaS) Report” here: https://www.itf-oecd.org/innovative-mobilitylandscape-maas.

Register to the Webinar Click Here!