News Release
D.A.Consortium Inc.

DAC adds a new feature to WISE Hub, its analysis solutionthat uses data clean rooms～Visualizes digital ad search lift effect across all major platforms～

Tokyo, March 1, 2023 – D.A.Consortium Inc. (DAC) is pleased to announce that it has
added a new function to WISE Hub(*1), a digital ad data analysis service that utilizes dataclean rooms(*2). This new function estimates the effect of increased searches (search lift)from digital ads delivered on major platforms. With this, users are now able to visualize
search lift rates and make comparisons across major platforms, thereby facilitating digital
media planning based on search lift, which until now has been difficult to do.

Search behavior is one important indicator of user intent. However, there are very few
platforms that visualize ad placement effect by showing an increase in search behavior due
to digital ads, in other words, search lift. As a result, it has been difficult until now foradvertisers to optimize the allocation of their digital ad media investments based on searchlift results across major platforms.
WISE Hub, developed by DAC for the post-cookie era, is a data analysis solution that utilizes
digital clean rooms to enable more flexible ad planning that takes user privacy intoconsideration. The newly added function analyzes ad data, such as digital ad reach andvideo viewership rates, with search user data estimated by DAC’s AudienceOne®(*3), one ofJapan’s largest DMPs, in data clean rooms provided by each platform to estimate the effectthat contact with ads and video viewership has on search lift. This makes it possible tocompare ad effectiveness across platforms using a unified search lift index even for
platforms where search lift could not be visualized, thereby enabling media selection andinvestment allocation that optimally contribute to search lift.
By utilizing this function, companies can not only analyze search lift rates related to theircompany or product names for a specific ad campaign, but they can also analyze whether
users who searched competitor brand keywords also conducted a search of their own
companies, as well.
【Analytical functions provided】 https://solutions.dac.co.jp/data-clean-room/search-lift①Search lift analysis
Visualizes estimated search lift from ad contact and video viewing based on the difference insearch rates of target keywords before and after a user views an ad. Also enables
comparisons across major platforms that distribute the ads.

②Search switch analysis
Estimates the number of users who searched competitor company keywords and then later
switched to become the advertiser company’s search users after seeing an ad. By
comparing these results with users who had no contact with ads, this analysis helps
advertisers grasp how effective their ads are in prompting users to think of their product,hence aiding in media selection.

③Search user analysis
Expands and analyzes search users by specifying company name, competitor name, andbrand category keywords. Enables a visualization of overlap rate between the advertiser
company’s and the competitors’ interest groups as well as the visualization of ad delivery
effect. In addition, keywords that had high delivery effect can be utilized for targeting on
major platforms.

DAC will continue to steadily introduce a variety of services that maximize the effect ofdigital ads to contribute to advertisers’ business goals.

（*1）News release of May 27, 2022 : DAC introduces WISE Hub, which analyzes users and ad effect using data
clean rooms～enables highly flexible ad planning while protecting privacy～
https://www.dac.co.jp/english/press/2022/20220527_wisehub（*2）An environment for data sharing and analysis with companies under the strict supervision of platform
companies. Platformers share aggregated data compiled from raw delivery data with advertisers in a safe
space. Because platformers do not provide personal data to outside parties, the system enables legallycompliant, safe and advanced analyses.
（*3） AudienceOne® is one of Japan’s largest data management platforms (DMP) with over 100 million mobile adIDs and a huge volume of data, which is analyzed to generate and provide high-precision third-party data.
It links, integrates, analyzes and visualizes web activity data, CRM, ad delivery results, panel research
results, and a variety of other data. With a wealth of linked channels, AudienceOne® offers a wide range ofmeasurements, from new customer acquisition to LTV improvements among existing customers, for ahigh-precision marketing environment.
https://solutions.dac.co.jp/audienceone (Japanese)#####＜Corporate Information＞■ D.A.Consortium Inc.
https://www.dac.co.jp/english/
Established in 1996 during the early days of online advertising, DAC has led the formation and growthof the digital marketing industry by steadily expanding its operations with the increased digitalizationof information and lifestyles.
Utilizing a wealth of knowledge and experience in digital advertising, advanced technologicaldevelopment skills, and strong relationships media companies, platformers and other technology
partners, DAC provides global and comprehensive digital marketing services, such as supporting
company data utilization, designing promotional initiatives, and developing and constructing
marketing systems.
Guided by the mission, “Empowering the digital future,” DAC will continue to be a leader in creating
new forms of digital ads and marketing that provide new value to society.
Representative ： Yuzo Tanaka,President, Executive Officer, CEO & CCO（Chief Compliance Officer）
Head Office： Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established： December 1996
Business： Online media transaction related business, Solution business,
Ad Operations Business

For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail：ir_inf@dac.co.jp