1st quarter (4. 2014 – 6. 2014)

Financial Presentation(First Quarter of the Year Ending March 31, 2015)

FIELDS CORPORATION(August 1, 2014)

The Greatest Leisure for All People

Source: Fields

JASDAQ Standard 2767
Copyright 2014 FIELDS CORPORATION All rights reserved.

0Index

1. Summary of Results for the First Quarter of theYear Ending March 31, 2015 (Consolidated)

P.02

2. Key IP Initiatives

P.06

2. (Reference) Pachinko and Pachislot Field

P.10

3. Future IP Developments

P.13

Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

1

1
Source: Fields

Summary of Results for the First Quarter of theYear Ending March 31, 2015 (Consolidated)

Copyright 2014 FIELDS CORPORATION All rights reserved.

2

1. Summary of Results for the First Quarter of the Year Ending March 31, 2015 (Consolidated)

Consolidated P/L
Change year-over-year:

Listed titles unchanged, increase in number of listed
pachinko machines (up 26,000 year-over-year)

Compared to forecasts:

Progress generally in line with forecasts

Year ended March 31, 2014
Q1

Full-Year(Unit: Billion yen)

Year ending March 31, 2015
Q1YoY

Full-Year Forecast

Net sales

5.74

114.907.45+29.8%

100.00Gross profit margin

2.02

33.81

2.79

+37.6%-

SG&A expenses

5.85

24.02

5.30

(9.5) %-

Operating income(3.82)

9.79(2.50)-

5.00

Ordinary income(3.75)

9.76(2.25)-

5.00

Net income(2.29)

5.37(1.50)-

2.50

PS salesP

12,000162,000

38,000+26,000

P: Pachinko
S: Pachislot

S

5,000

230,000

5,000

(0)

Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

3

1. Summary of Results for the First Quarter of the Year Ending March 31, 2015 (Consolidated)

Consolidated B/S
Down 31.38 billion yen since the end of the previous fiscal year due to a decrease innotes and accounts receivable—trade and notes and accounts payable—trade(Unit: Billion yen)

At March 312014

At June 302014

Increase /Decrease

Current assets

66.92

35.92

(31.00)

Tangible fixed assets

12.10

12.37

+0.27

Intangible fixed assets

4.36

4.36

+0.00

Investments andother assets

21.47

20.81

(0.66)

Total assets

104.8673.48(31.38)Current liabilities

41.73

13.02

(28.70)Decrease in notes and accounts payable— trade and decrease in accrued income taxes

Fixed liabilities

4.38

4.16(0.22)

Decrease in net defined benefit liability

Net assets

58.75

56.29

(2.45)

Decrease in retained earnings

Total liabilities andnet assets

104.8673.48(31.38)Source: Fields

Main factors for increase/decrease
Decrease in notes and accounts receivable— tradeIncrease by purchase of land for building new
branch offices

Decrease in investment securities

Copyright 2014 FIELDS CORPORATION All rights reserved.

41. Summary of Results for the First Quarter of the Year Ending March 31, 2015 (Consolidated)

Consolidated Cash Flows
Cash and cash equivalents decreased 10.65 billion yen over the end of the previous
fiscal period due to net loss, income taxes paid and other for the quarter(Unit: Billion yen)

3.2014
Q1

Operating cash flows(9.35)

3.2015
Q1

Analysis of main factors(8.93)

Loss before income taxes and minority interests
Decrease in notes and accounts receivable — trade
Decrease in notes and accounts payable — trade
Income taxes paid

(2.26)
23.51(25.92)(1.92)(0.46)(0.25)
0.55(0.79)(0.32)

Investing cash flows(1.09)(0.54)

Expenditures for purchase of intangible fixed assets
Expenditures for purchase of tangible fixed assets
Proceed from payment of loans

Financial cash flows(1.24)(1.17)

Dividends payments
Repayment of short-term borrowings

Cash and cash
equivalents at beginningof period

23.30

29.58

Cash and cash
equivalents at end ofperiod

11.61

18.93

Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

5

2
Source: Fields

Key IP Initiatives

Copyright 2014 FIELDS CORPORATION All rights reserved.

6

2. Key IP Initiatives

Key IP Initiatives
Promote cultivating and commercialization of IP acquired, owned and created
IP

Main initiatives

Remarks

Created 5 new works published“HERO’S” IP
 9 works published as comic books“HERO’S” IPScreen version

MJP Rebroadcasts begun

July 2014 –Sailor Zombie

 TV drama of “HERO’S Monthly” broadcast inconjunction with an arcade game

April 2014 –Other 5 works to be brought to the screen

Merchandising

Ultraman series

 Start of broadcast of “Ultraman Ginga S”

Tsuburaya IP Cross-media development underway, including screenversions

Other Planning and production of “Appleseed Alpha”

AKB48

 Release of “AKB48MusicGame”

Other Acquisition of licensing agent rights for “Uglydoll”

Source: Fields

July 2014 –July 2014 –(release in North America)
May 2014 –(cumulative total of 1 million DL)
July 2014

Copyright 2014 FIELDS CORPORATION All rights reserved.

7

2. Key IP Initiatives

Topics (1): SOUL ReVIVER
Start of Hollywood project to make a live action film from “SOUL ReVIVER,”
which runs in “HERO’S Monthly”■Overview of live action film projectFields, All Nippon Entertainment Works, Inc. (ANEW) and Bedford
Falls Productions have begun joint script development with the aimof producing a live action film.

ANEW, which is promoting the Hollywood expansion of Japanesecontent, provides support for this joint script planning anddevelopment from the perspective of both the Japan and US sides.

■ Script• Collaboration by Marshall Herskovitz and Edward Zwick* SOUL ReVIVER
A fantasy action comic with writing, configuration and character design byTohru Fujisawa, original author of “GTO,” and drawing by ManabuAkishige.
* All Nippon Entertainment Works, Inc. (ANEW)
A company that was established with the aim of working cooperatively withholders of Japanese content and Hollywood studios and global film
companies and jointly producing entertainment targeting a global market.
* Bedford Falls Productions
A Hollywood film production company run by Marshall Herskovitz andEdward Zwick and known for the films “The Last Samurai” and “BloodDiamond”.
©ヒーローズ

Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

8

2. Key IP Initiatives

Topics (2): New IP developments■ Links between comics, film and games
Sailor Zombie
Pop horror works for young people
 Cross-media development
beginning in April 2014 in“HERO'S Monthly” and as a TVdrama and an arcade game■ Ongoing expansion with TV/film as
starting point
Ultraman Ginga S• Second new TV series, following
Ultraman Ginga• Broadcast from July 2014 every
Tuesday at 6:00 pm on TV Tokyo
network 6 channels as part of“New Ultraman Retsuden”.
• Goods also being developed byBANDAI Co., Ltd.

■ Planning and production of animation
Appleseed Alpha• SF action adventure movie• Planning and production incooperation with US Sony Pictures• Film released in North America inJuly 2014

■ Development of new character goods
Uglydoll• Character marketed in 23 countries
around the world and particularly
popular in the US.
• Won the Specialty “Toy of theYear” award in 2006 that isprestigious in the US toy industry• Merchandising rights obtained forJapan in July 2014©「セーラーゾンビ」製作委員会 ©円谷プロ ©フィールズ／TM and ©2014, Pretty Ugly, LLC. All Rights Reserved. David Horvath and Sun-Min Kim. All Rights Reserved.
©S.M/CR,LPEI/SPWA

Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

9(Reference) Pachinko and Pachislot Field

Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

10(Reference) Pachinko and Pachislot Field

Conditions in pachinko market
Although no new titles in major series were released, units sold were in linewith the previous year
Number of machines sold

(10 thousand machines )300

Number of titles soldJan. - Mar.
Jul. - Sep.

Oct. - Dec.
Apr. - Jun.

57.4

(Titles)

200

266.5
226.1

150

156

39
100

66.7
69.0

44
54

63.1

51.1

51.0

51.1

3. 2014

3. 2015

050
35

50

4235

3. 2013

3. 2014500
3. 2013

Source: Fields

514267.1

72.9

Oct. - Dec.
Apr. - Jun.

186

45.0

200

100

Jan. - Mar.
Jul. - Sep.

3. 2015

Copyright 2014 FIELDS CORPORATION All rights reserved.

11

(Reference) Pachinko and Pachislot Field

Conditions in pachislot market
Sales centered on machines that were part of series. Total units sold decreased 9.7%
year-over-year
Number of machines sold
(10 thousand machines )Number of titles soldJan. - Mar.

Oct. - Dec.

Jul. - Sep.

Apr. - Jun.

138.9

140.7

30.4

35.3

42.4

37.5

97
80

4060

28.7

32.8

Jul. - Sep.

Apr. - Jun.

37.2

35.0

31.6

9229221923262722232022

3. 2013

3. 2014

3. 2015

31.6
00
3. 2013

Source: Fields

Oct. - Dec.

120180120(Titles)

Jan. - Mar.

3. 2014

3. 2015

Copyright 2014 FIELDS CORPORATION All rights reserved.

12

3
Source: Fields

Future IP Developments

Copyright 2014 FIELDS CORPORATION All rights reserved.

13

3. Future IP Developments

Image of future IP developments ―Fields IPPlanning
Key IP

Development– 3. 2012

Film

Visualplanning

3. 2013

3. 2014

TV animation

Film

Game

3. 2015
Q1

Q2

Q3

Q4MD

3. 2017

TV animation (rebroadcast)

HERO’S IPFigure, etc.

FigureFilm

PS
Live action
film

Visual planning

TV animation/Movie(4 works)

Scriptdevelopment
SNG

MD
Toy

Fields IP

FilmMovie(Saga)

TV/Movie(Ginga)Toy(related to Ginga)

Ultraman series

Tsuburaya IP

PS(Taro)PS(Taro /Wars)
TV/movie(ULTRA MONSTERS RUSH)

Arcade game
(ULTRA MONSTERS RUSH)

MDTV(Ginga S)
Toy

ConsolegameMovie(related to Ginga S)(Ulttra Univers)

PS(Seven)
Film

Toy

SNG

SNG

MD

Tsuburaya IP(other thanUltraman series)

3. 2016PS

SNG(Shooting)

MJP

HERO’S IP(5 works to bebrought to thescreen)

Shop, toy, etc.

PSPS

Animation(2 works)
SNG

SNG(Kaiju Quest)
Pub(KAIJU SAKABA)

Collaboration
IP

Collaboration withother company( 2 works to bebrought to the screen)

Film

Visualplanning

TV animation

TV animation(2 works)MD* MD: Merchandising SNG: Social Game PS: Pachinko/Pachislot
Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

14

3. Future IP Developments

Image of future IP developments ― Other Company’s IP
Planning
Key IPDevelopment– 3. 2012

Film

SNG

AKB48

(Stage Fighter)MD

Cafe＆Shop(Harajuku/Akihabara/Fukuoka)

3. 2014

TV animation(AKB0048)

Visualplanning

SNG(AKB0048)

SNG

SNG

(AKB48's Ambition)(AKB48MusicGame)

Q1

Q2

Q3

Q4

TV drama(Sailor Zombie)

3. 2016PS

3. 2017

Web drama
SNG

SNG

Arcade game

Movie
(North America)

FigureMD

Other Company’s IP

FilmShop, toy, etc.

(Sailor Zombie)

Visualplanning

Film
AppleseedAlphaGame

3. 2015

3. 2013

Cafe＆Shop(Namba)

Film

Movie

Movie

(BERSERKⅠ)(BERSERKⅡ/Ⅲ)

SNG(BERSERK)BERSERKMDPS

PS

Visualplanning
FilmMovie
TV animation

TV animation(HAMATORA)(HAMATORA)TV animation

Others(KILL la KILL)

TV drama/animation

TV animation

TV animation(Akame ga KILL!)SNG

SNGPSMD
Merchandising rights(Uglydoll)PS* MD: Merchandising SNG: Social Game PS: Pachinko/Pachislot

Source: Fields

取得

Copyright 2014 FIELDS CORPORATION All rights reserved.

15

The plans, strategies and estimates of the Company indicated in these documents, otherthan actual results and established facts, include potential risks and uncertainties andcannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environmentof the pachinko/pachislot market in which the Company mainly operates, market
competition and the products handled by the Company.

IR and PR Section, Corporate Communications Office
TEL：+81.3.5784.2109 E-mail：ir@fields.biz
Source: Fields

Copyright 2014 FIELDS CORPORATION All rights reserved.

16