ADVANCED MANAGEMENT PROGRAMME (AMP) FOR AFRICA
www.ceibs.edu/africa

T:CHALLENGE
yourParadigm

SHARPEN
yourBusiness
AcumenSTRENGTHEN
yourLeadership
SkillsIDENTIFY
yourPathwayto Scaling

CREATE
Lifelong
Connec�ons

VALIDATE
yourAssump�ons

DEVELOPand TEST
your next
BIG Idea

Coacha PeerEXECUTE
Dynamically
THINK
Strategically
DELIVER
Transna�onal
ImpactLEAP
forward

NAVIGATE
through
Unstoppable
TrendsLead
Authen�cally

Do
Be�er
Go
Further

PROPEL
Sustainable
Business GrowthGet
MoreADVANCED MANAGEMENT PROGRAMME (AMP) FOR AFRICA
Accra. Lagos. Shanghai
Take Your Career’s Next Big Step

As the global economy con�nues to change so do the requirements for global
leadership. The rapid changes reshaping business today require you to stay ahead ofchange. The China Europe Interna�onal Business School (CEIBS) Advanced
Management Programme (AMP) for Africa equips you and a select group of senior
execu�ves in Africa with the ideas and capabili�es to look at the drivers of global
business success in a refreshingly new light and to lead your organisa�ons withrenewed conﬁdence. It aims to help experienced business prac��oners like you who
recognize the value of management study to their companies’ long-term
development, to be more compe��ve and to strive for their own career development
as well.
This is an opportunity for you to take a step back from the daily professional
demands, take stock and reﬂect on the challenges facing today’s organisa�ons withworld-renowned faculty, experienced leaders and an interna�onal group of
like-minded execu�ves. It is a truly rejuvena�ng and transforma�onal experience you
will never forget. This programme is designed to equip you with the best learning
experience that explores the best management prac�ces and latest strategies formaintaining sustainable compe��ve advantage and ensuring long-term growth. Allaspects of the programme are geared towards improving your general managementcompetence and enhancing your leadership skills.

WHO SHOULD ATTEND
Today’s ﬁercely compe��ve business landscape demands leaders who have extraordinary
foresight, vision, agility and resilience. Our Advanced Management Programme for Africaa�racts interna�onally focused accomplished senior business leaders who are preparing for thenext growth opportunity.
Join leaders, direct reports and those within two repor�ng rela�onships to CEOs or Managing
Directors of fast growing and successful enterprises and those who are in their company’s
succession plans to be appointed as CEO either at group or subsidiary level.
Ideal candidates for this prac�ce-oriented programme are:
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Africa based CEOs (group or subsidiary level)
Execu�ve Directors/General Managers of fast-growing enterprises
Senior Execu�ves
Department Heads and Regional Directors of big mul�na�onals
Directors of Public Enterprises
Country Heads, Directors and Deputy Directors of Interna�onal NGOs
Board members

Our Advanced Management Programme for Africa a�racts par�cipants with an average of 18-30
years of experience and more than 10 years’ senior management experience.
Par�cipants’ job func�ons include Sales/Business Development, Finance/Accoun�ng,
Opera�ons/Logis�cs, General Management, Consul�ng, Marke�ng, IT, Human Resources,
Product Management, Strategic Planning and Legal.
Recent companies where par�cipants in senior execu�ve programmes have come from include
Old Mutual, Standard Bank, Stanbic IBTC, E-Tranzact, Standard Chartered Bank, First Bank ofNigeria, Union Bank, Rand Merchant Bank, Ecobank, Barclays Bank, Investec, Interswitch, Main
One, ipNX, Avia�on Industry Corpora�on of China (AVIC), Scanad, Oando, Accenture, Mckinsey,EY, KPMG, The Boston Consul�ng, Deloi�e, Group, Millward Brown, GE, ABB, Schneider Electric,Tullow, Air Liquide, Bosch, Microso�, IBM, Intel, Coca-Cola, Guinness, Amazon, Pick n Pay,Massmart, Woolworths, Jumia, Recki� Benckiser, Johnson and Johnson, Nespresso, Edelmann
Group, Capgemini, Haier Group, Danone, Mercer, WIPO, The Abraaj Group, Tata, Ford Motors,Volvo, Mahindra and Daimler.

PROGRAMME OBJECTIVESOur Advanced Management Programme aims at providing you with transforma�onal leadership,
general management perspec�ves, systema�c management knowledge, frameworks for strategic
thinking and hands-on management tools. You will learn to master these diﬀerent areas and thus
acquire a comprehensive understanding of management prac�ce to be�er deal with thecomplexi�es of the global business environment and management challenges with more
conﬁdence and ease. Through this programme, you will acquire knowledge and skills that will
enable you to:• Prepare for the highest levels of business leadership• Develop business strategies more eﬀec�vely• Mobilize people and resources more eﬃciently through a deeper understanding of eachfunc�onal department, and develop business plans, systems and processes in a more integratedway• Gain deeper insight into rela�onships between business processes and strategic objec�ves,
and align these processes to your organisa�on’s growth and proﬁt goals• Build strong organisa�onal capacity based on a thorough understanding of opera�ons andincen�ve principles to implement strategies eﬀec�vely• Interact with a group of highly competent general managers from various industries, learningfrom each other and sharing opera�ons and management strategies

PROGRAMME BENEFITSThis programme is designed to help you rethink the current management challenges yourorganisa�on is facing, set up modern management systems, and lay a solid founda�on forfurther organisa�onal growth in fast growing economies. It will challenge you to get the best outof yourself. You will gain conﬁdence, feel re-invigorated and be ready to improve theperformance of your organisa�on.
By the end of the programme, you will have:• Acquired specialised knowledge of human resources, marke�ng, ﬁnance and accoun�ng,
formula�on and implementa�on of strategies pertaining to business leadership andmanagement• Developed advanced and prac�cal management tools, formed your own theore�calframeworks for business leadership and management and mastered eﬀec�ve, strategic models• Gained a deeper understanding of the par�cular role of CEOs, directors and generalmanagers and learned how to establish construc�ve work rela�onships with supervisors,
subordinates, team members and external stakeholders• Further enhanced those skills which are essen�al for CEOs, directors and general managers:nego�a�on, coaching and communica�on skills• Gained membership into the pres�gious CEIBS Global Alumni Associa�on and beneﬁt fromthe interna�onal network available to members within and outside Africa

In just 30 years, CEIBS has developed into a leading Business School in Asia with alegacy across the globe. In addi�on, CEIBS is the only top �er business school thathas commi�ed to building a strong presence in Africa. We believe that Africanpar�cipants and their communi�es hold great poten�al and CEIBS wants to be thecatalyst to unlock that exponen�al growth. African par�cipants will not only beneﬁt
from a top �er business educa�on but can also examine ﬁrsthand the tenets thathave made China’s economy such a booming success. Through CEIBS’ presence inAfrica, we can con�nually provide the managerial talent that the African economy
needs for growth and development.
For any business or corporate execu�ve looking to connect with China while s�llhaving a grasp on best prac�ces and trends around the world, CEIBS is the place foryou.
Professor Dominique V. Turpin
Professor of Marke�ng, CEIBS
President (European), CEIBS

3Ci�es3Countries

Accra, Ghana

2Con�nents

6ModulesLagos, Nigeria

6 17/22Monthsdays

Shanghai, China

The content and curriculum of our Advanced Management Programme for Africa are organised as
an integrated and immersive learning process that enables you to engage systema�cally withcomplex strategic issues through the following 6 modules delivered across 3 ci�es:

PROGRAMME CONTENT
Financial Strategy and Value crea�on
As a decision maker, senior managers need to appreciate and understand how eﬀec�ve ﬁnancial
decisions can contribute to the growth and ﬁnancial health of the organisa�on. Hence, even as a
non-ﬁnance manager a senior execu�ve must understand and speak the language of ﬁnance oraccoun�ng. This module is designed to enable par�cipants to think with ﬁnancials in mind andbe in a posi�on to use ﬁnancial informa�on in business decision-making. The course equips
senior managers with the conﬁdence and the competence to analyse performance, designeﬀec�ve cost management systems and undertake robust ﬁnancial planning and control. It will
expand the ﬁnancial knowledge of par�cipants by examining how ﬁnance supports both
opera�onal and strategic decisions and empower them to evaluate business performance andmake sound ﬁnancial decisions to achieve growth.

Driving exponen�al growth through strategic marke�ng
Today, cross-pla�orms, digital ecosystems and other emerging social, mobile, cloud and analy�cs
technologies have permeated every aspect of organisa�ons, including marke�ng. The strategic
marke�ng module explores proven strategic approaches and tac�cs for developing andimplemen�ng winning and proﬁtable marke�ng ini�a�ves in a �me of digital transforma�on. In
a post-Covid world, disrup�ve technologies have fundamentally altered the way consumers
interact with themselves and with organisa�ons - giving rise to new threats and innova�vemarke�ng opportuni�es as organisa�ons strive to drive growth in customer acquisi�on,
reten�on, and customer life�me value. It prepares senior leaders to be future ready as they drive
brand diﬀeren�a�on, value crea�on and value capture for their organisa�on irrespec�ve of theirfunc�onal roles.

Game Changing Leadership for Dynamic Times
Organisa�ons today are faced with constant change, and in consequence, the need to adapt to
new global reali�es if they are to survive and grow. Organisa�onal success mainly boils down tosenior management persons’ ability to an�cipate and manage change. This module aims todevelop and/or enhance the ability of senior managers to introduce new ideas and processes
into their departments or divisions, and/or manage successfully change projects handed down,
thereby ensuring the con�nued survival and prosperity of their organisa�ons.

PROGRAMME CONTENT
Disrup�on, Essence of Strategy and Organisa�onal Agility
The focus of this module is on iden�fying the key drivers of persistent superior
performance that senior managers who are key decision makers in the corporate
environment can use to improve the strategy formula�on and execu�on of theirorganisa�ons. The module adopts proven concepts and tools for analyzing industrya�rac�veness and compe��ve dynamics, for understanding an organisa�on’s valuecrea�on and compe��ve advantage, for developing innova�ve strategies both within theorganisa�on’s value chain, and across industries and geographic markets, and for planningthe eﬀec�ve execu�on of an organisa�on’s strategy.

Global-Local (Glocal) Immersion and TeambuildingThis intensive module in Ghana explores prac�cali�es involved in building and sustainingeﬀec�ve global teams that understand local context. The module equips par�cipants tothink global and act local. The outcome of the module will be achieved through 3 approaches -Theory (Why & What); Prac�ce (How); and Impact (What If). Par�cipants will
come out of the module with a clear understanding of how to build and sustain successful
teams that will deliver op�mum results.

Execu�ve Leadership Coaching
One-on-one engagement sessions with par�cipants with a focus on honing their leadershipskills within the corporate space.

Expositional Session on Doing Business in China
An insight into doing business in China.

CEIBS DIFFERENTIATOR
Before, during and a�er the 6 modules, we have designed andarranged a series of extra-curricular ac�vi�es that demonstrate
the prac�ce-orienta�on of the programme in line with theexecu�ve educa�on ideas of the Interna�onal Master in Prac�cing
Management (IMPM). These include:• 360 Assessment - Improve your overall managerial andleadership eﬀec�veness• Company Visits - Immerse yourself in organisa�ons that
address your key challenges• Alumni Dinners - Network with our pres�gious alumni andshape your next deal
• Learning through Reﬂec�on - Break away from yourentrenched posi�on and mindset through ques�oning, analyzing,
discussing and sharing• Learning Log - Use an eﬀec�ve way of systema�c thinking anddiscovery• Reﬂec�on Paper - Synthesize the knowledge gained from theprogramme to create a workable ac�on plan that will be
implemented in your organisa�on a�er the programme ends
• One-on-one execu�ve leadership coachingPROGRAMME FEE
The programme fee is US$15,000 and is payable ininstallments
Your programme fee includes tui�on, course materials,
case licensing fees, cer�ﬁcate, accommoda�on whenoutside your country of residence, breakfast, lunch andcoﬀee breaks. The fee does not cover ﬂights.

Par�al scholarship opportunity available

ADMISSION PROCEDURE
Complete the online Applica�on Form or download, complete
and send the Applica�on Form. Therea�er, the following wouldhappen:• Interview: A�er receiving the Applica�on Form, we willcontact you as soon as possible for an interview• On passing the interview, the CEIBS Admissions Oﬃce will
send you a Le�er of Provisional Acceptance and a PaymentNo�ce• Priority for the Le�er of Acceptance shall be determined bydate of receipt of payment
Given space limita�ons, CEIBS reserves the right to stop
accep�ng applica�ons or transfer applica�ons to the next
cohort of the same programme. Generally, applica�on must becompleted at least 20 days prior to the programme start date.
All applica�on forms are examined in order of submission, andthe seat conﬁrma�on will be decided by the date the Le�er ofAcceptance is received. Applica�ons received less than 20 days
prior to the programme start date will be handled on acase-by-case basis.

Africa is home to some of the fastest growing economies
in the world and has no doubt become an a�rac�vedes�na�on for foreign investments. The businesslandscape on the con�nent is rapidly changing. Thisrequires managers who understand the intricacies ofbusiness in Africa to keep an eye on the pulse of global
business through the lens of the fastest growing
economy in the world - China.
The CEIBS AMP in Africa is an intensive programme
carefully designed to empower and broaden the horizonof senior leaders and decision makers in organisa�ons sothat they can develop the leadership and strategic
mind-set to navigate the vola�le, uncertain, complex andambiguous environment that they encounter on aday-to-day basis. You will be exposed to the best learning
experience that explores the best management prac�cesand also the latest strategies for maintaining compe��veadvantage and ensuring long-term sustained growth.
Professor Mathew Tsamenyi
Execu�ve Director, CEIBS Africa

CANCELLATIONS
Any cancella�on made 15 days or more prior to the programme start date is eligible
for a full refund of programme fees paid. However, the expenses arising therefrom
shall be on the account of the applicant or his/her employer. Any cancella�on madeless than 15 days prior to the programme start date shall be subject to a fee of 20
percent of the total programme fee. A�er the programme starts, no fees shall be
refunded for par�cipants who withdraw from the programme for any reason.

NEXT STEPS
To take your place in the CEIBS Advanced Management Programme (AMP) for Africa,
here are a number of things you can do:• Complete and send in the a�ached applica�on form
• Request a Call or Reserve a Place by emailing your names, mobile number andcountry of residence to africaprogram@ceibs.edu• Call any of the following numbers:+233 54 431 5238 / +233 54 434 1031 (Ghana)+234 903 185 5879 / +234 812 312 0200 (Nigeria)

Locate Us:

Telephone:

China Europe Interna�onal Business School
Accra Campus
5 Monrovia Road, East Legon, Accra, Ghana

Ghana+233 54 431 5238
+233 54 434 1031

China Europe Internatonal Business School
Nigeria Country Oﬃce
No.2 Louis Solomon Street, Victoria Island, Lagos,Nigeria

Nigeria+234 903 185 5879+234 812 312 0200
Email: africaprogram@ceibs.edu
Web: www.ceibs.edu/africa"The CEIBS Advanced Management Programme (AMP) for Africa... Developing Africa’s Global Business Leaders"