Fact

Book

Supplementary Financial Document for the First Half of the Year Ending March 31, 2018

The Greatest Leisure for All People

FIELDS CORPORATIONTSE 1st: 2767
November 10, 2017

Financial highlights(Unit: Millions of yen)FY

3/20033/20043/20053/20063/20073/20083/20093/20103/2011(107.0)(123.3)(118.6)(88.1)(119.3)(71.7)(90.8)(156.1)

61,88866,211

81,65896,81485,321

101,818

73,03566,342

103,593(134.9)(114.7)(120.1)(98.4)(118.1)(69.5)(111.9)(130.6)15,992

21,57824,752

29,737

29,24834,54424,024

26,88935,129

9,211

9,711
(175.0)(101.9)(102.1)(72.4)(147.1)(14.9)(414.5)(161.7)

6,781

11,866

12,097

12,348

8,944

13,158

1,960

8,124

13,136(173.9)(102.2)(105.2)(70.1)(127.2)(8.5)(783.1)(176.3)

7,022

12,20912,48013,127

9,202

11,705991

7,761

13,684

Net income attributable toowners of parent(187.9)(104.6)(102.3)(52.4)(142.7)(-)(-)(228.6)

3,524

6,620

6,926

7,085

3,710

5,296

(1,481)

3,289

7,520

Common stock

1,295

1,295

7,948

7,948

7,948

7,948

7,948

7,948

7,948

Net assets

8,752

14,50733,426

39,411

42,836

46,33139,496

41,18747,021

Total assets

17,09037,11572,58487,556

66,081

69,16852,064

81,32978,971

Cash flows from operating
activities

3,316

851

2,965

6,164

5,293

11,127

4,147

8,429

8,005

Cash flows from investing
activities(2,253)(3,190)(5,257)(2,224)(4,772)(14,604)(6,182)(1,011)(4,356)

Cash flows from financing
activities(2,454)

2,029

10,177(1,540)1,488(1,384)602(2,687)(3,915)

Cash and cash equivalents
at end of the year

5,739

5,437

13,326

15,777

17,81912,693

11,181

15,906

15,632

Net sales
Gross profit
SG&A expenses
Operating income
Ordinary income(105.4)(130.3)(137.4)(116.8)(105.3)(103.2)(85.0)(117.2)

12,655

17,38920,303

21,38522,06318,764

21,993(Unit: Yen)

Indicators per share

3/2003

Net assets per share

268,600

89,30596,026113,275

118,487

128,201

117,326

123,645

140,853

Annual dividend per share
Commemorative
InterimYear-end

10,000-24,00010,00010,000
4,000

4,000
2,000
2,000

4,000
2,000
2,000

4,000
2,000
2,000

4,500
500
2,000
2,000

4,500
2,000
2,500

4,500
2,000
2,500

5,000
2,500
2,500

Net income per share

117,233

40,46519,888

20,118

10,692

15,263(4,271)

9,796

22,6433/20043/20053/20063/20073/20083/20093/20103/2011(Unit: %)Management indicators

3/20033/20043/20053/20063/20073/20083/20093/20103/2011

Shareholders' equity ratio

51.2

39.1

46.0

45.0

62.2

64.3

75.8

50.5

59.2

Return on equity (ROE)

55.9

56.9

28.9

19.5

9.2

12.4

(3.5)

8.2

17.1

Return on assets (ROA)

39.3

45.0

22.8

16.4

12.0

17.3

1.6

11.6

17.1

Payout ratio *1

7.9

20.1

20.7

20.3

37.4

29.5

-

45.9

22.1

Other

3/2003

Total number of shares issued
and outstanding (shares)*2

3/20043/20053/20063/20073/20083/20093/20103/201132,300*2 161,500

347,000

347,000

347,000

347,000

347,000

347,000

347,000

Treasury stock (shares)

-

-

-

-

-

-

10,643

14,885

14,885

Number of employees(people)

460

651

758

901

1,022

1,077

827

909

1,149

*The figures in upper parentheses indicate YoY.
*1 The Consolidated payout ratio after the year ended March 31, 2007. The Payout ratio was computed including a commemorative dividend.
*2 The year ended March 31, 2003 1:5 stock split/year ended March 31, 2004 1:2 stock split.
Q2 3/20182

Source: FIELDS

Copyright 2017 FIELDS CORPORATION All rights reserved.

Financial highlights(Unit: Millions of yen)

FYNet sales
Gross profit
SG&A expenses
Operating income
Ordinary income

3/20123/20133/2014

3/ 2015

3/20163/2017

H1, 3/2018(89.0)(117.3)(106.3)(86.6)(94.9)(81.2)(132.1)

92,195

108,141

114,904

99,554

94,476

76,66835,213(89.2)(106.2)(101.6)(84.2)(89.5)(69.2)(133.9)31,33033,27933,812

28,46825,48017,641

6,944(103.7)(100.7)(104.6)(98.7)(101.5)(95.6)(84.8)

22,80322,96424,02023,70724,06923,0159,724(64.9)(121.0)(94.9)(48.6)(29.6)(-)(44.3)

8,527

10,314

9,791

4,760

1,411

(5,374)(2,780)(63.3)(118.6)(95.1)(56.2)(25.1)(-)(48.2)

8,661

10,268

9,765

5,491

1,380

(9,068)(3,288)Net income attributable toowners of parent(79.7)(78.8)(113.8)(56.2)(3.9)(-)(67.7)

5,991

4,720

5,370

3,018

118

(12,483)(3,289)Common stock

7,948

7,948

7,948

7,948

7,948

7,948

7,948

Net assets

51,55555,09858,75360,24658,291

43,22738,426

Total assets

93,601

106,628

104,869

110,316

92,47880,39773,702

Cash flows from operating
activities

10,015

13,57016,322(9,086)

13,353(7,319)(912)

Cash flows from investing
activities(4,798)(6,263)(8,018)(6,297)(2,191)(3,927)

4,905

Cash flows from financing
activities(2,565)(2,277)(2,018)

1,624

5,214

2,136

(419)

Cash and cash equivalents
at end of the year

18,28423,30929,583

15,82332,20023,09026,663(Unit: Yen)

Indicators per share
Net assets per share

3/20123/20133/2014

3/ 2015

3/20163/2017

H1, 3/2018

153,904

1,644.15

1,756.27

1,792.83

1,726.88

1,272.48

1,142.85

Annual dividend per share
Commemorative
InterimYear-end

5,000
2,500
2,500

50
25
25

50
25
25

60
10
25
25

50
25
25

50
25
25

50
25
-

Net income per share

18,044142.27161.83

90.97

3.58

(376.19)(99.13)(Unit: %)Management indicators

3/20123/20133/2014

3/ 2015

3/20163/2017

H1, 3/2018

Shareholders' equity ratio

54.6

51.2

55.6

53.9

62.0

52.5

51.5

Return on equity (ROE)

12.2

8.9

9.5

5.1

0.2

(25.1)-

Return on assets (ROA)

10.0

10.3

9.2

5.1

1.4

(10.5)-

Payout ratio *1

27.7

35.1

30.9

66.0

1,398.1

-

-

Other

3/20123/2013 *3

3/2014

3/ 2015

3/20163/2017

Q2, 3/2018

Total number of shares issued
and outstanding (shares)

347,000

34,700,000

34,700,000

34,700,000

34,700,000

34,700,000

34,700,000

Treasury stock (shares)

15,162

1,516,200

1,516,200

1,516,200

1,516,200

1,516,300

1,516,300

Number of employees(people)

1,324

1,416

1,588

1,716

1,845

1,713

1,606

*3 A share-trading unit was changed to 100 shares in October 2012.
The figure of the interim dividend for the year ended March 31, 2013 was took into account a stock split.
Source: FIELDS
Q2 3/2018

3

Copyright 2017 FIELDS CORPORATION All rights reserved.

I N D E X
1. Highlights for the H1 of FY3/2018 (consolidated)

6. Market data

6

P/L statement
Comparisons with the previous period (ordinary income base)

35

Change in working hours
Trends in household consumption

7

B/S

36

Trends in leisure market (updated)
Trends in content market (updated)

8

Cash flow

7. PS market data

2. Changes in business results (consolidated)

38

Trends in PS market (supervision: Greenbelt) (updated)

39

PS market scale

10

Change in quarterly P/L statement (table)

11

Change in financial results (graph)
Change in assets/liabilities, net assets (graph)

40

Change in PS market

12

Change in SG&A expenses (graph)
Change in free cash flow (graph)

41

Trends in PS regulations
Amendment of the regulation for Enforcement of the Amusement Businesses
Law

3. PS machines sales related data

42

Number of pachinko halls and change in number of installed PS machines per
hall
Number of installed PS machines and annual turnover rate (updated)

14

Players in the PS industry
Business flow and accounting method of merchandising rights in general products
planning and development (image)

43

Market scale of PS machines sales (sales amount base) (updated)
Market share (updated)

15

Accounting method of PS machines sales (image)

44

Monthly trends of pachinko halls
Condition of model certification tests

16

Main alliance manufactures and group companies

17

Main PS machines from 3/2016 to Q2, 3/201818

History for PS general sales: unit sales by affiliated manufacturer (3/2001-Q2,
3/2018)20

History of PS general sales: unit sales by titles (3/2001-Q2, 3/2018)22

Change of “Evangelion” series

8. Entertainment market data
46

Market scale of digital content business (updated)
Box-office of domestic movie theaters

47

Market scale of animation industry
Overseas sales in Japanese animation industry market (updated)

48

Market scale of broadcasting industry (updated)
Overseas development of Japanese broadcasting contents

49

Trends in publishing market and e-book/e-magazine market (updated)
Sales amount of comic books and comic magazines

50

Trends in games market (updated)
Overseas development of Japanese game contents (updated)

51

Trends in toys market
Market scale of mobile business (updated)

4. Result of PS machines sales
25

Result of PS machines sales (by brand)
Major sales title

26

Change in unit sales of PS machines (graph)

27

Unit sales of PS machines (details)
Cumulative unit sales of PS series (by main IP)

9. Corporate information etc.

5. Medium-term Management Plan

53

Corporate profile
Stock information

54

Organization

55

Main group companies

56

Our history

29

Performance plan of Medium-term Management Plan
Focus points of the 3-year Medium-term Management Plan

30

Focus points of the PS business platform
Focus points of the cross-media business platform

57

Corporate governance system

31

Actions
Restructure business value chain

58

Financial strategies
Profit return policy

32[IP× Business platform] matrix model
Development image based on matrix model

59

CSR activities

33[Value chain × Matrix model]
IP portfolio management

62

Reference: notification of our IR site

*PS: Pachinko/Pachislot
Q2 3/2018

4

Copyright 2017 FIELDS CORPORATION All rights reserved.

1Highlights for the H1 of FY3/2018(consolidated)

Q2 3/2018

P.6

P/L statement
Comparisons with the previous period (ordinary income base)

P.7

B/S

P.8

Cash flow

5

Copyright 2017 FIELDS CORPORATION All rights reserved.

P/L statement(Unit: Millions of yen)

FYNet sales

Gross profit

SG&A expenses
Advertising expenditures
Salaries
Outsourcing expenses

3/2016
H1
Full-Year(247.1)(94.9)
50,255
94,476[100.0][100.0](200.1)(89.5)
13,84825,480[27.6][27.0](108.8)(101.5)
11,96424,069[23.8][25.5]
1,855
4,118
3,183
6,248
1,232
2,370

3/2017
H1
Full-Year(53.0)(81.2)
26,65976,668[100.0][100.0](37.4)(69.2)
5,186
17,641[19.5][23.0](95.8)(95.6)
11,461
23,015[43.0][30.0]
1,901
3,904
3,076
6,033
1,102
2,232

3/2018Full-Year Forecast
H1(132.1)(107.0-110.9)
35,21382,000-85,000[100.0][100.0](133.9)6,944[19.7](84.8)
9,724[27.6]
1,143
2,882
996
-

Depreciation and amortization

764

1,547

608

1,221

518

-

Rent
Amortization of goodwill
Other

1,031
165
3,734
(-)
1,884
[3.8]
(-)
1,930
[3.8]
(-)
706
[1.4]

2,072
326
7,388
(29.7)
1,411[1.5](25.1)
1,380
[1.5]
(3.9)
118
[0.1]

1,031
160
3,583
(-)
(6,275)[-](-)(6,828)[-](-)(4,856)
[-]

1,981
322
7,322
(-)
(5,374)[-](-)(9,068)[-](-)(12,483)
[-]

893
163
3,129
(-)
(2,780)[-](-)(3,288)[-](-)(3,289)[-](-)
1,000-2,000[1.2-2.4](-)
0-2,000[0-2.4](-)
0-1,000[0-1.2]

Operating income (loss)

Ordinary income (loss)
Net income (loss) attributable toowners of parent*The figures in upper parentheses are YoY, the figures in lower square bracket are the net sales ratio.
*The net sales ratio and the SG&A expenses are calculated on this sheet above.

Source: FIELDS

Comparisons with the previous period (ordinary income base)(Unit: Billions of yen)

*The figures have been rounded down to millions of yen.
Q2 3/2018

Source: FIELDS

6

Copyright 2017 FIELDS CORPORATION All rights reserved.

B/S(Unit: Millions of yen)
End of Mar. End of Mar.
2016
2017

End of Sep.
2017

Increase/
Decrease

Factors

・Increase in sales of land/investment securities and3,573 short-term loans payable

Cash and cash equivalents

32,20023,19026,763

Notes and accounts receivable—tradeElectronically recorded monetaryclaims—operating
Inventories

8,562

12,727

10,396

1,142

2,108

1,271

(837)

3,021

1,425

2,832

1,407

Other

8,029

6,479

4,750

(1,729)Allowance for doubtful accounts

(20)

(73)

(54)

19

52,93445,85645,958

Land

7,550

7,206

2,257

(4,949)

Other

3,897

3,160

3,343

183

Total current assets(2,331)

・Increase in cash and cash equivalents

102 ・Decrease in notes and accounts receivable–trade(4,766) ・Decrease in sales of idle assets (land)

11,447

10,366

5,600

Goodwill

1,298

1,007

844

(163)

Other

Total tangible fixed assets

2,448

1,462

1,212

(250)

Total intangible fixed assets

3,746

2,469

2,056

(413)

Investment securities

9,716

8,223

6,419

(1,804)Long-term loans receivable

9,729

8,156

8,743

587

6,096

5,470

5,150

(320)

Allowance for doubtful accounts(1,193)

(144)

(225)

(81)

Total investments and other assets

24,34821,70520,087(1,618) ・Increase in long-term loans receivable

Total fixed assets

39,54334,54027,743(6,797)

Total assets

92,47880,39773,702(6,695)

Notes and accounts payable—trade

12,74912,792

9,429(3,363)

Short-term loans payable

11,414

281

3,010

2,729
96

Other

・Decrease in sales of investment securities

690

126

222

8

2,600

2,600

-

4,948

4,676

4,584

(92)

29,80920,475

19,845(630) ・Increase in short-term loans payable

4,376

12,607

11,307(1,300)

4,087

4,122

35

Total fixed liabilities

4,376

16,694

15,429(1,265) ・Decrease in long-term loans payable

Total liabilities

34,18637,17035,275(1,895)

7,948

7,948

7,948

-

Accrued income taxes
Current portion of long-termloans payable
Other
Total current liabilities
Long-term loans payable
Other

Common stock・Decrease accounts payable–trade

Capital surplus

7,994

7,994

7,579

(415)

Retained earnings

44,17730,03525,916(4,119)Treasury stock(1,821)(1,821)(1,821)

Total shareholders’ equity
Unrealized holding gain on available-forsale securities

58,29844,156

39,622(4,534)(862)(1,836)(1,627)

209

Accumulated other comprehensive income(994)(1,930)(1,698)232

Minority interest

987

1,002

502

Total net assets

58,291

43,22738,426(4,801) ・Decrease in retained earnings

Total liabilities and net assets

92,47880,39773,702(6,695)*The other and the increase/decrease are calculated on this sheet above.
Q2 3/2018(500)

Source: FIELDS

7

Copyright 2017 FIELDS CORPORATION All rights reserved.

Cash flow
(Unit: Millions of yen)FY

3/2017
H1

Cash flows fromoperating activities

Cash flows frominvesting activities

Cash flows fromfinancing activities

Effect of exchange rate changes oncash and cash equivalents

3/2018Full-Year(7,575)(1,511)

1,522

Factors

H1(7,319)(3,927)

2,136

(912)

4,905

・Loss before income taxes and noncontrolling interests(2,994)・Decrease in notes and accounts payable—
trade(3,102)・Increase in inventories(1,407)

・Decrease in notes and accounts
receivable—trade

3,883

・Proceeds from sales of tangible fixed assets

5,254

・Proceeds from sales of shares in affiliates

2,201

・Collection of loans receivable

1,815

・Expenditure for loans(3,150)・Increase in short-time loans payable

2,729

・Repayment of long-term loans payable(1,300)(419) ・Dividends paid
・Payments from changes in ownershipinterests in subsidiaries that do not result inchanges in scope of consolidation

-

-

-

Increase (decrease) incash and cash equivalents(7,564)(9,109)3,573

Cash and cash equivalents
at beginning of period

32,20032,20023,090Cash and cash equivalents
at end of period

24,63623,09026,663

(828)
(955)

Source: FIELDS
Q2 3/20188

Copyright 2017 FIELDS CORPORATION All rights reserved.

2
Changes in business results(consolidated)

Q2 3/2018

P.10

Change in quarterly P/L statement (table)

P.11

Change in financial results (graph)
Change in assets/liabilities, net assets (graph)

P.12

Change in SG&A expenses (graph)
Change in free cash flow (graph)9

Copyright 2017 FIELDS CORPORATION All rights reserved.

Change in quarterly P/L statement (table)
Consolidated(Unit: Millions of yen)FY

3/20163/20173/2018

Q1

Q2

Q3

Q4

FullYear

Q1

Q2

Q3

Q4

FullYear

Q1

Q2

17,14033,115

21,373

22,84894,476

15,295

11,364

15,96734,042

76,66812,446

22,767Gross profit

4,950

8,898

6,410

5,222

25,480

2,487

2,699

4,852

7,603

17,641

1,961

4,983

SG & A expenses

5,956

6,008

6,126

5,979

24,069

5,485

5,976

5,972

5,582

23,015

4,864

4,860

(1,005)

2,889

284

(757)

1,411

(2,997)(3,278)(1,119)2,020(5,374)(2,902)

122(loss)

(864)

2,794

265

(815)

1,380

(3,241)(3,587)(1,117)(1,123)(9,068)(3,055)(233)

Net income (loss)
attributable toowners of parent

(867)

1,573

73

(661)

118

(2,340)(2,516)(4,216)(3,411) (12,483)(2,752)(537)

Net sales

Operating income(loss)

Ordinary income

Q3

FullYear

Q4(Unit: Machines)

Pachinkomachines

15,68449,27061,95935,620 162,533

24,677

20,03533,292

77,610 155,614

14,531

15,723

Pachislot
machines

28,72540,852

24,03733,268 126,882

12,105

16,23624,34635,283

87,97012,571

56,668

Total

44,40990,122

85,996

68,888 289,415

36,782

36,271

57,638 112,893 243,584

27,102

72,391

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

FullYear

21,145

7,973

18,62760,396 108,141

5,748

30,637

17,81960,700 114,904

7,459

12,882

8,976

70,23799,554Gross profit

5,566

3,258

6,239

18,21633,2792,027

11,621

5,709

14,45533,812

2,790

4,130

3,593

17,95528,468

SG & A expenses

5,282

5,402

5,535

6,745

22,964

5,856

5,615

5,849

6,700

24,020

5,300

5,698

6,115

6,611

23,724283(2,142)703

11,470

10,314(3,829)

6,005

(140)

7,755

9,791

(2,509)(1,568)(2,522)

11,342

4,743(loss)

574(2,312)763

11,243

10,268(3,759)

5,903

(78)

7,699

9,765

(2,254)(1,818)(1,561)

11,124

5,491

Net income (loss)
attributable toowners of parent

342(1,322)

303

5,397

4,720

(2,290)

3,724

(207)

4,143

5,370

(1,502)(1,007)

(706)

6,233

3,018

Pachinkomachines

20,92825,89531,824

21,34699,993

12,842

97,43428,72823,875 162,879

38,54035,37044,224 184,272 302,406

Pachislot
machines

43,862

10,41837,887 135,950 228,117

5,660

55,96931,003 137,471 230,103

5,657

22,552

7,172

Total

64,79036,31369,711 157,296 328,110

18,502 153,403

59,731 161,346 392,982

44,19757,922

51,396 246,176 399,691

FY

Net sales

3/2013Operating income(loss)

Ordinary income

3/2014FullYear

3/2015FullYear

61,904

97,285*Q2-Q4 figures are calculated on this sheet above.

Non-Consolidated
FY
Net sales(Unit: Millions of yen)

3/20123/20133/20143/20153/20163/201780,39497,301

103,572

87,221

83,82964,155Gross profit

27,03629,34130,592

24,976

21,311

14,075

SG & A expenses

18,834

19,31721,065

21,146

20,95819,761

Operating income (loss)

8,202

10,023

9,527

3,829

353

(5,685)

Ordinary income (loss)

8,496

10,219

9,246

4,431

1,401

(5,213)

Net income (loss)

4,905

6,083

4,582

1,855

(137)

(13,559)
Source: FIELDS

Q2 3/201810

Copyright 2017 FIELDS CORPORATION All rights reserved.

Change in financial results (graph)■H1 ■Full-year

Net sales
108,141

114,904
99,554

10,314

94,476

9,791

76,668

4,743
2,176

50,255
29,1183/201336,38526,65920,3413/20143/20153/20163/2017(1,859)3/2018 (FY)

(5,374)(6,275)(4,077)3/20133/20143/20153/20163/2017

3,018

1,434

2,144

1,930
1,380

(980)

706

118

(2,509)(4,856)3/2015(3,289)(3,288)(4,072)3/20143/2018 (FY)

5,370

4,720
9,765

(1,738)(2,780)Net income (loss) attributable to owners of parent

5,491

3/2013

1,884
1,411

35,213

Ordinary income (loss)
10,268(Unit: Millions of yen)

Operating income (loss)(6,828)(9,068)3/20163/20173/20133/2018 (FY)3/20143/2015(12,483)
3/20173/2018 (FY)3/2016

Source: FIELDS

Change in assets/liabilities, net assets (graph)(1) ■ Investments and other assets(2) ■ Intangible fixed assets(3) ■ Tangible fixed assets(4) ■ Other current assets(5) ■ Electronically recorded monetary claims-operating (6) ■ Notes and accounts receivable—trade(7) ■ Cash and cash deposits

106,628

104,869

110,316
15,82323,3148,562
1,142
11,03012,104

12,197

4,365

4,490

11,447
3,746

18,226

21,477

22,6143/20133/20143/2015

4,540

1,052
9,818

23,1909,304

11,15136,604

33,10573,70232,200

8,183

7,378

104,869

26,763
12,727
2,108
7,831

4,055

(7)

743
7,933
4,336

(2)
(4)

■ Other fixed liabilities■ Interest-bearing liabilities

110,316

92,47880,397

29,155(1) ■ Net assets(3) ■ Other current liabilities(5) ■ Notes and accounts payable―trade106,628

29,58345,88842,017(Unit: Millions of yen)

Change in liabilities/net assets

Change in assets

33,850
4,064
7,867
4,288

92,47812,74980,397

11,423

12,792

5,637
4,376

15,4894,802
4,086

10,366
2,469

10,396 (6)1,271 (5)7,529 (4)5,600 (3)2,056 (2)24,34821,70520,087 (1)3/20163/2017

Q2, 3/2018 (FY)55,09858,75360,2463/20143/20159,429(5)16,918 (4)4,807 (3)4,122 (2)58,291
43,2273/201373,7023/201638,426 (1)3/2017 Q2, 3/2018 (FY)*The other current assets and the other current liabilities are calculated on this sheet above.
Source: FIELDS
Q2 3/201811

Copyright 2017 FIELDS CORPORATION All rights reserved.

Change in SG&A expenses (graph)(Unit: Millions of yen)

3/2013
2,964
5,569
247
230
2,608
507
1,623
2,249
(56)
92
319
6,612
22,964FY
Advertising expenditures
Salaries
Provision for accrued bonuses
Provision for accrued bonuses to directors and auditors
Outsourcing expenses
Travel and transport expenses
Depreciation and amortization
Rent
Provision to allowance for doubtful accounts
Retirement benefit expenses
Amortization of goodwill
Other
Total SG&A expenses

3/2014
4,305
5,859
285
230
2,451
551
1,268
2,062
(3)
6
323
6,683
24,0203/2015
3,541
6,222
306
282
2,394
598
1,474
2,022
3
118
325
6,419
23,7073/2016
4,118
6,248
231
191
2,370
573
1,547
2,072
1
125
326
6,267
24,0693/2017
H1, 3/2018
3,904
1,143
6,033
2,882
222
147
53
2,232
996
542
261
1,221
518
1,981
893
42
3
149
67
322
163
6,367
2,598
23,015
9,724*The other is calculated on this sheet above.
Advertisingexpenditures
11.8%

H1, 3/2018
Other
29.5%
Amortization of
goodwill
1.7%
Rent
9.2%

Other
Depreciation and amortization
Salaries

24,02022,964

Amortization of goodwill
Travel and transport expenses
Advertising expenditures

23,707

Rent
Outsourcing expenses

24,06923,015

Salaries
29.6%

9,724

Depreciation Travel andandtransport
amortization expenses
5.3%
2.7%

Outsourcing
expenses
10.2%

3/20133/20143/20153/2016

H1, 3/2018 (FY)3/2017

Source: FIELDS

Change in free cash flow (graph)(Unit: Millions of yen)

CF from operating activities

CF from investing activities

CF from financing activities

Free CF *16,322
13,57013,353
11,162

7,307

8,304
5,214

4,905
2,136

1,624

(2,277)

3,993(2,018)(912)(2,191)(419)(3,927)(6,263)(6,297)(8,018)(7,319)(9,086)(11,246)(15,383)

3/20133/20143/20153/20163/2017

H1, 3/2018*The cash flow from operating activities and investing activities
Source: FIELDS
Q2 3/201812

Copyright 2017 FIELDS CORPORATION All rights reserved.

3
PS machines sales related data

Q2 3/2018

P.14

Players in the PS industry
Business flow and accounting method of merchandising rights in generalproducts planning and development (image)

P.15

Accounting method of PS machines sales (image)

P.16

Main alliance manufactures and group companies

P.17

Main PS machines from 3/2016 to Q2, 3/2018

P.18

History for PS general sales: unit sales by affiliated manufacturer (3/2001Q2, 3/2018)

P.20

History of PS general sales: unit sales by titles (3/2001-Q2, 3/2018)

P.22

Change of “Evangelion” series

13

Copyright 2017 FIELDS CORPORATION All rights reserved.

Players in the PS industry*Estimated figure by FIIELDS

Applications tomachines testing

Machines charge
payment
Machinesconsignment sale

Machines charge payment/Contract

Machines sales/Transport and installation of machines
Copy of machines testing notification/Instruction manual/warranty etc.
Special prize
charge payment

Offering purchasespecial prizePrizeexchange

Special prize
charge sales

Special prize
charge sales
Special prize
charge payment

Machines testing notification
Health guidance and supervision

Security communications
association

Machines sales

Policeheadquarters

Pachinko/pachislot
manufacturers(10,986 halls)

Pachinko halls

Players(9.4 million people)

Prize(Special prize,commodity etc.)

Machines charge
payment(approx.870 companies*)

Field examination
Change authorization
Health guidance and supervision

Applications tochange authorization

Playing machines(Investment)

Public safetycommission

Distribution companies

Local police
stationApplications tomachines testing

Machine testing
and Results

Special prize
charge payment

Prize wholesale
store

Source: White Paper on Leisure of Japan Productivity Center, National Police Agency’s data

Business flow and accounting method of merchandising rights in generalproducts planning and development (image)
Licensor

FIELDS Balance Sheet
FIELDS Profit and Loss Statement(1) Acquisition ofmerchandisingrights(2) MG* payment (6) OR* payment
Cost(Merchandising rights cost)

Asset(Advance payment formerchandising rights)(3) Merchandising rights sales (Sub-licensing)

FIELDS CORPORATION(4) MG receiving

Decrease in asset(Pachinko/Pachislot
Machines Sold)(Advance payment formerchandising rights)(5) OR receiving

Partners

Sales/Cost(Merchandising rights sales/Cost)

PS manufacturers etc.

Sales
(Merchandising rights sales)*MG (Minimum Guarantee): The minimum guarantee fee paid by the licensee to the licensor when concluding a license business contract.
*OR (Over Royalty): The type of royalty paid as reward when the usage of rights authorized for use, such as copyrights and industrial property rights, exceeds a certain level,
and whose amount fluctuates according to the usage of such rights.
Source: FIELDS
Q2 3/201814

Copyright 2017 FIELDS CORPORATION All rights reserved.

Accounting method of PS machines sales (image)Distribution sales (sales and profit by purchase of machines)
PS machines

Method of collection of machine’s receivables(sales)Pachinko machine sales: Cost, gainsharing (per machine)(Payment of machines)

Transport ofmachines

PS Manufacturers

Market price¥250,000 - ¥500,000

Purchase
FIELDS:
Cost of machine’s purchase
Manufacturers:
Manufacturing cost

Manufacturers:
Gross profit

Pachislot machine sales: Cost, gainsharing (per machine)

FIELDS:
Cost of machine’s purchase

Licensed
Commission
sales
Remitted
payment

Operation/sales

Market price¥250,000 - ¥500,000

Manufacturers:
Manufacturing cost

Payment purchasecommission

FIELDS:Gross profit

Secondary Agent
Sales recovered
Operation
payment/salesFIELDS:Gross profit
Manufacturers:
Gross profit

Recoveredpayment

PS Halls(PS users)

Agency sales (Sales and profit by commission)
Pachinko machine

Method of collection of machine’s receivables(Payment of machines)(sales)Pachinko machine sales: Cost, gainsharing (per machine)

Transport ofmachines

PS Manufacturers

Market price¥250,000 - ¥500,000

Commission

Commission sale

Remitted payment
FIELDS:Gross profit

Manufacturers:
Manufacturing cost

Commission
payment

Manufacturers:
Gross profit

Operation/sales

Licensed
Commission
sales
Remitted
payment
Secondary Agent
Sales recovered
Operation
payment/salesRecoveredpayment

PS Halls(PS users)©奥浩哉／集英社 ©奥浩哉／集英社・「GANTZ:O」製作委員会 ©OK!!
©2006,2010 広江礼威・⼩学館／BLACK LAGOON 製作委員会 ©NANASHOW©khara © Bisty

Q2 3/2018

Source: FIELDS

15

Copyright 2017 FIELDS CORPORATION All rights reserved.

Main alliance manufactures and group companies
Manufacture

Main Machines
Cumulative unit sales of manufacturer
Pachinko
Pachislot

History of alliance

CR EVANGELION 2018 model

SANKYO GroupEVANGELION－WISH OF VICTORY

Bisty･2003 Signed a Basic Sales and Purchase Agreement with Bisty Co., Ltd.

Alliance Manufacturers

KYORAKU SANGYO
Group

OK!!

2,338,000 machines

748,000 machines

Pachinko GANTZPACHI-SLOT ULTRASEVEN

219,000 machines―

CR MAJESTIC PRINCE

PachislotThe Ambitionof Oda Nobuna

・2008 Signed a Joint Business Agreement with KYORAKU SANGYO・2012 Began the Exclusive sales of OK!! brand machines
・2015 Signed a Basic Transaction Agreement with OK Co., Ltd.

Daiichi Group

D-light・2013 Business alliance with D-light Co., Ltd.
・2015 Business alliance with Daiichi Shokai Co., Ltd
16,000 machines

22,000 machines

Resident Evil Revelations

CAPCOM GroupEnterrise・2009 Sighed a Basic Transaction Agreement with Enterrise Co., Ltd
Began the exclusive sales of its brand machines
293,000 machines

Affiliated Companies

NANASHOW

PACHISLOT BLACK LAGOON3

4,000 machines

44,000 machines

CR Tengen Toppa Gurren Lagann

Kai-Dou-Sei Million Arthur

・2014 Business alliance with NANASHOW Corporation
Made NANASHOW an affiliated company
38.9%*2

Universal
Entertainment GroupMIZUHO・2012 Signed a Shareholders Agreement with Universal Entertainment
Corporation
Made MIZUHO CORP. an affiliated company
44,000 machines

49.8%*2

Cooperative
Manufacturers

THE GENIE FAMILYSammy Group
RODEO

・2000 Business alliance with Sammy Corporation
・2001 Signed a Basic Exclusive Distributorship Agency Agreement with
RODEO Co., Ltd.
・2002 Made RODEO Co., Ltd. an affiliated company
・2017 Signed a Basic Sales and Purchase Agreement with Sammy
Corporation
Closed relationship of Other Related Company of FIELDS with
RODEO Co., Ltd.

58,000 machines
Pachislot Ys Ⅰ&Ⅱ―
1,386,000 machines

Consolidated Subsidiaries

Spiky
・2015 Spiky Corporation became a subsidiary―・2015 Made Aristocrat Technologies (now K.K. CROSSALPHA) a
subsidiary―

100.0%*2

CROSSALPHA

100.0%*2*1 As a result of the subsidiary acquisition of K.K. CROSSALPHA (formerly known as K.K. Aristocrat Technologies), its subsidiary Spiky was made a wholly owned subsidiary.
*2 The figures indicate investment ratio.
*3 The cumulative unit sales of manufacturer have been rounded down to the thousand.
©khara © Bisty ©奥浩哉／集英社 ©奥浩哉／集英社・「GANTZ:O」製作委員会©OK!! ©円⾕プロ ©OK!! ©創通・フィールズ／MJP製作委員会 ©創通／フィールズ ©ヒーローズ ©2012 春⽇みかげ・SB クリエイティブ／織⽥信奈の野望製作委員会 ©CAPCOM CO., LTD. ALL RIGHTSRESERVED. © タツノコプロ © NANASHOW ©2006,2010 広江礼威・⼩学館／BLACK LAGOON 製作委員会 © NANASHOW ©GAINAX・中島かずき/アニプレックス・KONAMI・テレビ東京・電通 ©GAINAX・中島かずき/ 劇場版グレンラガン製作委員会 ©UNIVERSAL ENTERTAINMENT©MIZUHO ©2012-2017 SQUARE ENIX CO., LTD. All Rights Reserved. ©UNIVERSAL ENTERTAINMENT ©MIZUHO ©Nihon Falcom Corporation ©Sammy

Source: FIELDS
Q2 3/201816

Copyright 2017 FIELDS CORPORATION All rights reserved.

Main PS machines from 3/2016 to Q2, 3/2018(Units sales as of September 30, 2017)
Pachinko machines

Pachislot machines

Launch of 7 pachinko titles

Launch of 10 pachislot titles
2 titles3 titles
1 title1 titleBisty
D-light
Enterrise
NANASHOW

3/2016

Bisty
Mizuho/Macy
OK!!
Daiichi© UNIVERSAL ENTERTAINMENT©ジーベック/ナデシコ製作委員会・テレビ東京©ジーベック/1998 NADESICO製作委員会 ©Bisty© 宮下あきら／集英社・東映アニメーション © Sony Music Artists Inc.
© イノキ・ゲノム・フェデレーション © ⻲⽥プロモーション©khara © SANKYO © Bisty© UNIVERSAL ENTERTAINMENT©GAINAX・中島かずき/アニプレックス・KONAMI・テレビ東京・電通 ©GAINAX・中島かずき/ 劇場版グレンラガン製作委員
会 ©UNIVERSAL ENTERTAINMENT ©MIZUHO© 2016 MARVEL ©OK!!

©khara © Bisty© CAPCOM CO., LTD. ALL RIGHTS RESERVED.
©創通・フィールズ／MJP製作委員会 ©創通／フィールズ ©ヒーローズ Produced by D-light©藤島康介／講談社 ©D-light©創通・サンライズ©コーエーテクモゲームス ©NANASHOW©⻯騎⼠07・07th Expansion/Alchemist ©D-light©円⾕プロ ©NANASHOW

Launch of 6 pachinko titles

Launch of 9 pachislot titles

3/2017

Daiichi
1 titleNANASHOW 2 titles
Bisty
2 titlesOK!!
1 title3 titles3 titles2 titles2 titlesBisty
D-light
Enterrise
NANASHOW
RODEO

2 titles
1 title3 titles2 titles
1 title©CAPCOM CO.,LTD., ©CAPCOM U.S.A., INC. ALL RIGHTS RESERVED.
© オケアノス／「翠星のガルガンティア」製作委員会 © D-light© 円⾕プロ ©NANASHOW© CAPCOM CO., LTD. ALL RIGHTS RESERVED.
© 2007-2016 SQUARE ENIX CO., LTD. All Rights Reserved.© NANASHOW© ⾼橋留美⼦／⼩学館・読売テレビ・サンライズ 2000&2009 © Sammy © RODEO© CAPCOM CO., LTD. ALL RIGHTS RESERVED.
©khara © Bisty© 創通・サンライズ©創通・フィールズ／MJP製作委員会 ©創通／フィールズ ©ヒーローズ© 2016 MARVEL © 2012 CPII © NANASHOW© 2016 BANDAI NAMCO Entertainment Inc. © SANKYO © Bisty©khara © SANKYO © Bisty©奥浩哉／集英社 ©奥浩哉／集英社・「GANTZ:O」製作委員会© ©OK!!
© タツノコプロ © NANASHOW

Launch of 5 pachislot titles
Q1, 3/ 2018

D-light
NANASHOW
Enterrise
OK!!
DAXEL

1 title1 title1 title1 title1 title© ⾚塚不⼆夫／ぴえろ©板垣恵介/FWD ©NANASHOW©CAPCOM CO., LTD. ALL RIGHTS RESERVED© 2017 MARVEL ©OK!!
©2010 ⽔無⽉すう／⾓川書店／新⼤陸発⾒部フォルテ©DAXELねんどろいど協⼒／
GOOD SMILE COMPANY

July
DAXEL
Pachislot Yuki Yuna is a Hero©2014Project2H ©DAXEL
ねんどろいど協⼒／GOOD SMILE COMPANY

3/2018
Q1-Q2Q2,
3. 2018

August
EXCITE
Sengoku Pachislot Hana no
Keiji- Ten wo Ugatsu Ikusayari(sales cooperation )19,000 machines©隆慶⼀郎・原哲夫・ ⿇⽣未央/NSP1990 版権許諾証YSY-829

AugustD-light
Pachislot
The Ambition of Oda Nobuna©2012 春⽇みかげ・SB クリエイティブ／
織⽥信奈の野望製作委員会

September
MIZUHO
Kai-Dou-Sei Million Arthur

JulyEnterrise
Resident Evil Revelations
18,000 machines©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

AugustNANASHOW
PACHISLOT TOUKIDEN©コーエーテクモゲームス ©NANASHOW

September
MIZUHOTHE AMAZINGSPIDER-MAN©2017 MARVEL ©2012 CPII Licensed by Ki/oon
Music©UNIVERSAL ENTERTAINMENT ©MIZUHO

September
RODEO
PACHISLOT TATAKAE!
SALARY-MAN©2012-2017 SQUARE ENIX CO., LTD. All Rights
Reserved. ©UNIVERSAL ENTERTAINMENT ©MIZUHO

September
RODEO
Pachislot Ys Ⅰ&Ⅱ©Nihon Falcom Corporation ©Sammy©khara © SANKYO © Bisty

Q3, 3/2018

October
Bisty
CR EVANGELION 2018 model
On sale©SammySeptember
OK!!
PACHI-SLOTULTRASEVEN©円⾕プロ ©OK!!

December
NANASHOW
PACHISLOTBLACK LAGOON3
On sale©2006,2010 広江礼威・⼩学館／
BLACK LAGOON 製作委員会 ©NANASHOW*Regarding the machines which unit sales were less than 10,000, it’s unit sales are not disclosed. The above line-up were omitted information of the Amadigi-type
and reuse-type machines.
Source: FIELDS*Please refer to pages 18-21 for details on titles launched in FY3/2001 and FY3/2017.
Q2 3/201817

Copyright 2017 FIELDS CORPORATION All rights reserved.

History for pachinko general sales: unit sales by affiliated manufacturer
FY
Bisty

OK!!

Mizuho/Macy

NANASHOW

Daiichi

Total

3/20013/20023/20033/20043/20053/20063/20073/20083/20093/2010

Title

-

-

-

1

4

5

5

5

4

4

Unit sales

-

-

-

4,151

169,037

262,806

292,905

217,526

170,883

286,877

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

-

-

-

1

4

5

5

5

4

4

4,151

169,037

262,806

292,905

217,526

170,883

286,877

Unit sales

Source: FIELDS

History for pachislot general sales: unit sales by affiliated manufacturer
FY
RODEO

3/2001
Title

OK!!

Enterrise

Mizuho/Macy

NANASHOW

D-light

Total

3/20033/20043/20063/20073/20083/20093/2010

4

5

6

3

2

3

5

3

2

32,904

155,263

176,436

153,538

165,134

159,222

42,81886,18229,811

28,762

Title

-

-

-

1

2

1

5

3

2

2

Unit sales

-

-

-

5,622

19,053

22,95273,714112,439

91,204

76,179

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

-

-

-

-

-

-

-

-

-

1

Unit sales

-

-

-

-

-

-

-

-

-

2,498

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

-

-

-

-

-

-

-

-

-

-

Unit sales

-

-

-

-

-

-

-

-

-

-

Title

2

4

5

7

5

3

8

8

5

5

32,904

155,263

176,436

159,160

184,187

182,174

116,532

198,621

121,015

107,439

Unit sales*The number of titles sold include only major titles.
*The unit sales indicate the cumulative unit sales by each manufacturer.
Q2 3/2018

3/20052

Unit sales
Bisty

3/2002

Source: FIELDS

18

Copyright 2017 FIELDS CORPORATION All rights reserved.

History for pachinko general sales: unit sales by affiliated manufacturer
3/20113/20123/20133/20143/20153/20173/2016

H1, 3/2018

Total

2

2

1

3

2

2

2

-

42

236,505

181,776

48,216

111,868

159,778

90,684

98,637

7,332

2,338,981

-

-

1

2

1

1

1

-

6

-

-

32,437

28,790114,597

5,010

22,897

15,317

219,048

-

-

-

-

1

3

-

-

4

-

-

-

-

4,898

39,62373-

44,594

-

-

-

-

-

-

2

-

2

-

-

-

-

-

-

3,731

665

4,396

-

-

-

-

-

1

1

-

2

-

-

-

-

-

8,636

14,015-22,651

2

2

2

5

4

7

6

-

56

236,505

181,776

80,653

140,658

279,273

143,953

139,353

23,314

2,629,670

Source: FIELDS

History for pachislot general sales: unit sales by affiliated manufacturer
3/20113/20123/20133/20143/2015

H1, 3/2018

Total

3

3

2

1

1

-

1

2

48

121,691

81,820104,549

26,50542,566

-

4,431

629

1,412,261

2

2

3

3

-

3

2

-

31

70,08081,75465,876

61,762

20

54,341

12,0101,272

748,278

-

-

-

-

-

-

-

2

2

-

-

-

-

-

-

-

7,039

7,039

1

1

1

2

1

2

3

2

14

16,1197,264

47,88972,08524,46742,82557,84822,326

293,321

-

-

-

1

-

-

-

2

3

-

-

-

54,127

66

-

-

4,000

58,193

-

-

-

-

1

2

2

2

7

-

-

-

-

20,084

14,990

6,321

3,558

44,953

-

-

-

-

-

3

1

2

6

-

-

-

-

-

9,131

3,185

3,357

16,099

6

6

6

7

3

10

9

12

111

207,890

170,838

218,314

214,479

87,203

121,71383,79542,1812,580,144*The number of titles sold include only major titles.
*The unit sales indicate the cumulative unit sales by each manufacturer.
*RODEO includes the sales number of Kaiji 3 from GINZA Corporation released in FY3/2014.
Q2 3/2018

3/20173/201619

Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

History of pachinko general sales: unit sales by titles (3/2004-Q2, 3/2018)

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Bisty
FY
Title
3/2004 CR FEVER KUNG-FU GAL
3/2005 CR Kahara Tomomi to Minashigo Hatchi
CR Neon Genesis Evangelion
CR Circuit e ikou!
CR FEVER TWINS

3/2006 CR Neon Genesis Evangelion: Second Impact
CR Ashita ga arusa Yoshimoto WorldCR Marilyn Monroe
CR Iijima Naoko no Casino Bisty
CR Daimajin

3/2007 CR Neon Genesis Evangelion—Kiseki no Kachiwa
CR WINK
CR Aya Matsuura
CR Otoko Ippiki Gaki Daisho

3/2008

CR Shin Sangoku MusouCR Neon Genesis Evangelion—The Angels Are
Back Again
CR Tomb Raider

17
18
19
20
21
22
23
24
25

3/2009 CR Mystic Blue26

3/2010

27
28
29
30
31

CRA Felix the Cat
CR The Mask of Zorro
CR LOONEY TUNES BIA
CR King Kong
CR Seven Samurai
CR A Morning Musume

24,0003/2011 CR Kung Fu Panda

CR Evangelion—Evangelical of the Beginnings

3/2012 CR Evangelion 7

36

CR The story of ayumi hamasaki Sweet Version

37

CR The story of ayumi hamasaki Light Version

39

CR The story of ayumi hamasaki—introduction

3/2013 Evangelion 7 Smile Model

205,000
100,000
10,00072,00012,000

41
42
43
44
45
46
47
48
49

CR EVANGELION 9

16,00012,00018,00075,00020,00023,000103,000

50

CR EVANGELION 9 Premium Amadigi ver.

13,00051

CR EVANGELION 9 Middle ver.

CR Beyond the Heavens
CR EVANGELION 8 Extreme Battle
CR ayumi hamasaki 2

1
2
3

-

16,0003/2015 CR TEKKEN LIGHT VERSION

1
2
3
4
5
6

-

EVA Light III

CR EVANGELION 8

9
10
11

-

CR Sengoku BASARA 3—The Battle of Sekigahara

CR TEKKEN

1
2

CR Martian Successor NADESICOCR EVANGELION X
CR EVANGELION 9 Type zero 199 ver.
CR Martian Successor NADESICO Light ver.
CR EVANGELION X PREMIUM MODEL

3/2017 CR TEKKEN 2 Toushin ver.

STAND ALONE COMPLEX MAX typeNew-century Pachinko GHOST IN THE SHELL:STAND ALONE COMPLEX Middle type3/2014 Pachinko Onimusha: Dawn of Dreams
New-century Pachinko BERSERK

3/2015 Pachinko Onimusha: Dawn of Dreams Light Version
Pachinko Ultra Battle Retsuden

3/2016 Pachinko Marvel’s Avengers
3/2017 Pachinko GANTZ
3/2018 Pachinko Ultra Battle Retsuden

Light Edition
Pachinko Marvel’s Avengers Type196
Pachinko Marvel’s Avengers Light Version

MIZUHO (including Macy)
FY
Title
3/2015 CR BATMAN
3/2016 CR Million GOD RISINGCR Midoridon Hanabi DE Buon giorno
CR Million GOD RISING—ZEUS Returns—
CR Tengen Toppa Gurren Lagann
CR Midoridon Hanabi DE Buon giorno 1/99ver.

Daiichi
FY
Title
3/2016 CR Sakigake Otokojuku
CR Sakigake Otokojuku Light Ver.

3/2017 CR MAJESTIC PRINCENANASHOW
FY
Title
3/2017 CR The Amazing Spider-Man
THE GENIE FAMILY

53,00012,00015,00012,00057,000On saleOn saleUnit sales
25,00033,00023,00080,00020,000On saleOn saleUnit sales
22,00010,000-

Unit sales
13,000

Unit sales--*The titles of PS machines which the unit sales was less than 10,000, was not disclosed.
*The figures have been rounded down to thousand.
Q2 3/2018

1

OK!!
FY
Title
3/2013 New-century Pachinko GHOST IN THE SHELL:-

40

3/2014 CR EVANGELION 8 Premium Battle

CR EVANGELION 9 180ver.
CR EVANGELION 10 SPEED IMPACT
CR EVANGELION－Time to RiseCR TEKKEN 2 Fujin ver.
3/2018 CR EVANGELION－Time to Rise Premium Model
CR EVANGELION 2018 model.
CR EVANGELION Start impact

3
4
5
6
7
8

11,00012,0003/2016 CR EVANGELION 9 Type zero ver.

52
53
54
55
56
57
58
59
60
61
62
63
64
65

2

21,00082,00051,000CR GTOCR Neon Genesis Evangelion—The Angels Are
Back Again YF
CR Shimizu no Jirocho—The Bonds of Life34

38

199,000

237,000

33
35

14,00041,000124,000
11,000161,000
38,00039,00021,00010,000187,000
11,00040,00027,000

CR A Neon Genesis Evangelion Premium ModelCR Neon Genesis Evangelion—The Beginning andthe End
CR Iron Chef

CR Evangelion—Evangelical of the beginnings
Light ver.
CR Shimizu no Jirocho Light ver.

32

Unit sales

20

Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

History of pachislot general sales: unit sales by titles (3/2001-Q2, 3/2018)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43

FY
3/20013/20023/20033/20043/20053/20063/20073/20083/20093/20103/20113/20123/2013

44
45
46
47
48
49

1
2
3
4
5
6
7
8
9

3/20143/20153/20173/2018FY
3/20043/20053/20063/2007RODEO
Title
INDY JAWS 2
GameraIchigeki Teio 2
Salaryman Kintaro
DOUBLE CHALLENGE
Oo-Gamera
KAZENOYOUJINBOUSNOW KING
Salaryman Kintaro S
CLUB RODEO T
Ginginmaru
Gamera -High Grade Vision
WANTOUCHABLE (Sammy)JET SET RADIOCharlie’s Angels FTSloter Kintaro
Yajyu
Onimusha 3
Kaiji
Umematsu Dynamite Wave!
Ore no Sora
Dokonjo Gaeru
Sakigake!! Otoko Juku
PREMIUM Dynamite
Dokaben
Virtua Fighter
Tenka Muteki! Salaryman Kintaro
The Mask of Zorro
Cream Stew
Devil May Cry 3
Kaiji Act 2
Tenchi wo Kurau
Sonic Live
Onimusha: Dawn of Dreams
Hono-no Nekketsu Kyoshi
GravionOre no Sora—Spirit of Young JusticeGameraPachislot Monster Hunter
Rahxephon
Kaze no Youjinbou—Memory of Butterflies
Pachislot Shin-Onimusha Sairin
SAKIGAKE OTOKOJUKU—TENCHO-GORIN THE
FINAL
Kaiji3
Salaryman Kintaro Syusse Kaido

KAIZOKU
Dai Yamato
Fever Natsumatsuri
Neon Genesis Evangelion
SHERLOCK HOUNDGTOROCKY BALBOA
Tomb Raider
Lord of the Rings

15
16
17
18
19
20
21
22
23
24
25
26
27
28

3/20093/20103/20113/20123/20133/20143/2016

29
30
31

1
2
3
4
5
6
7
8
9
10
11
12
13
14

1
2
3

1
2
3
4
5
6
7
8

25,00042,000-1
23Unit sales
12,00023,00060,000-21

3/2017FY
3/20103/20113/20123/20133/20143/20153/20163/20173/2018FY
3/20143/2018FY
3/20153/20163/20173/2018FY
3/20164

3/20175
63/2018

1
2*The titles of PS machines which the unit sales was less than 10,000, was not disclosed.
*The figures have been rounded down to thousand.
Q2 3/2018

3/200814

24,000Pachislot INUYASHAPACHISLOT TATAKAE! SALARY-MAN
Pachislot Ys Ⅰ&Ⅱ
Bisty
Title

10
11
12
13

Unit sales
23,00029,00017,000118,000
31,00032,00053,00043,00031,00061,00022,00052,00014,000120,000
29,00036,000125,000
17,00010,00018,00048,00018,00090,00038,00013,00095,00023,00041,000FY
3/2018Beach Club
Neon Genesis Evangelion—Magokoro wo Kimini
Morning MusumeKING KONG
Neon Genesis Evangelion—That time has come, now
they’re waiting for us
Saturday Night Fever
Neon Genesis Evangelion—Die Spur der SEELE
MOBASLO Evangelion—for your own wish
Magical Shopping Arcade Abenobashi
Evangelion—the Heartbeat of LifeSAMURAI 7
EVANGELIONYaoh
GTO Limit BreakEvangelion—Ketsui no Toki
MOBILE SUIT GUNDAM
PACHISLOT ULTRAMAN WARSEVANGELION—Spear of Hope
EVANGELION—Tamashii wo Tsunagumono
MOBILE SUIT GUNDAM Awakening–Chained
battle–EVANGELION—WISH OF VICTORYPACHI-SLOT MOBILE SUIT Ζ GUNDAM

99,00090,00084,00077,00046,00012,00057,00013,00025,00023,00026,00015,00012,000-Enterrise
Title

Unit sales

VIEWTIFUL JOE
Sengoku BASARA 2
Street Fighter IV
Resident Evil 5
Monster Hunter: Gekka Raimei
Devil May Cry 4
Pachislot Sengoku BASARA 3
Resident Evil 6
Asura’s Wrath
Super Street Fighter IV
Devil May Cry X (Cross)
Monster Hunter Kyoryu Sensen
Pachislo Machine Ace Attorney
Resident Evil Revelations

16,00049,00050,00025,00020,00037,00015,00037,00018,000MIZUHO
Title
ANOTHER GOD HADES
Kai-Dou-Sei Million Arthur
THE AMAZING SPIDER-MAN

Unit sales
54,000-NANASHOW
Title
Pachislot BERSERKPACHISLOT NINJA GAIDEN
Pachislot Ultraman
Pachislot ALIEN BALTAN
Pachislot LOAD of VERMILIONPACHISLOT GRAPPLER BAKI
PACHISLOT TOUKIDENPACHISLOT BLACK LAGOON3

Unit sales
20,00012,000On saleD-light
Title
MAJESTIC PRINCE
HIGURASHI NO NAKUKORONI—KIZUNAOh My Goddess!
Pachislot GARGANTIA ON THE VERDUROUS
PLANET
Pachislot Osomatsu-kun
Pachislot The Ambition of Oda Nobuna
OK!!
Title
Pachi-Slot Marvel’s The Avengers
PACHI-SLOT ULTRASEVEN

Unit sales-

Unit sales-

Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

Neon Genesis
Evangelion
Dec. 2004(124,000 machines)

Low gambling nature type/
Unit sales ofreused machinesseries (by period)

98,000machines

Second Impact
Feb. 2006(161,000 machines)

FY

3/2014

Sales title

Low gambling nature type/
Unit sales ofreused machinesseries (by period)

Sales title

EVANGELION 8
Jul. 2013(75,000 machines)

EVANGELION 9
Dec. 2014(103,000 machines)

150,000
machines

3/2007206,000
machines

The Angels
Are Back Again
Jan. 2008(199,000 machines)

EVANGELION X
Sep. 2015.
(53,000 machines)

206,000
machines

3/2013

Evangelical of
the Beginnings
Jun. 2010(205,000 machines)

The Angels Are
Back Again YF
Jan. 2010(24,000 machines)

Evangelical of
the Beginnings
Light ver.
Nov. 2010

Evangelion 7
Jan. 2012(100,000 machines)

259,000
machines

Time to Rise
Dec. 2016(57,000 machines)

EVANGELION
2018 model
Oct. 2017
On sale84,000machines

EVANGELION 9180Ver.
Sep. 2016

78,000machines

EVANGELION 11
PREMIUM
MODEL
Jun. 2016-

EVANGELION 11
Start Impact
Dec. 2017
On sale©khara /Project Eva.
©khara © SANKYO © Bisty©khara © Bisty

31,000machines

Evangelion 7
Smile Model
Dec. 2012(12,000 machines)*The figures have been rounded down to thousand.
*The figures in parentheses indicate unit sales per title. (sales of less than 10,000 machines are not disclosed)
Q2 3/2018

EVANGELION 9Type zero ver.
May 2015

EVANGELION X
SPEED IMPACT
Sep. 2016(12,000 machines)

215,000
machines

97,000machines(Evangelion 7)
EVA Light III
May 2012(16,000 machines)

131,000
machines

EVANGELION X
PREMIUM
MODEL
Feb. 2016(12,000 machines)

3/2017The Beginningand the End
Apr. 2009(237,000 machines)

EVANGELION 8
Extreme Battle
Jul. 2014(20,000 machines)

EVANGELION 9Type zero 199ver.
Dec. 2015

63,000machines

3/20183/20123/20113/20103/2009Neon Genesis
Evangelion
Premium ModelMay 2008(51,000 machines)

88,000machines

EVANGELION 9
Middle Ver.
Feb. 2015

3/20163/2008

Kiseki no Kachiwa
Feb. 2007(187,000 machines)

EVANGELION 8
Premium Battle
Jan. 2014(12,000 machines)

EVANGELION 9
Premium
Amadigi Ver.
Feb. 2015(13,000 machines)

3/20153/2006FY

3/2005

Change of pachinko “Evangelion” series

22

Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

Change of pachislot “Evangelion” series
Sales title

Unit sales ofseries (by period)

22,000machines

3/2014-3/2015

Sep. 2005(23,000 machines)

FY

Feb. 2014(13,000 machines)

13,000machines-

Spear of Hope
Jun. 2015(26,000 machines)

99,000machines

3/20093/20163/2008Magokoro wo Kimini
Jul. 2007(99,000 machines)

Unit sales ofseries (by period)

Sales title

Ketsui no Toki

Neon Genesis Evangelion

3/20073/2006FY

That time has come,they’re waiting for us
Sep. 2008(90,000 machines)

Tamashii wo Tsunagumono
Dec. 2015(15,000 machines)

90,000machines

WISH OF VICTORY
3/20173/2010Die Spur der SEELE
Mar. 2010(84,000 machines)

41,000machines

74,000machines

Feb. 2017-©khara /Project Eva. ©khara © Bisty

3/2011For your own wish
Mar. 2011(77,000 machines)

65,000machines

3/20133/2012

The Heartbeat of Life
Feb. 2012(46,000 machines)

EVANGELION
Feb. 2013(57,000 machines)

69,000machines

56,000machines*The figures have been rounded down to thousand.
*The figures in parentheses indicate unit sales per title. (sales of less than 10,000 machines are not disclosed)
Q2 3/201823

Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

4
Result of PS machines sales

Q2 3/2018

P.25

Result of PS machines sales (by brand)
Major sales title

P.26

Change in unit sales of PS machines (graph)

P.27

Unit sales of PS machines (details)
Cumulative unit sales of PS series (by main IP)

24

Copyright 2017 FIELDS CORPORATION All rights reserved.

Result of PS machines sales (by brand)(Unit: Machines)

FY

FY3/2017
Q3

FY3/2018

Q1

Q2

Q4

Full-Year

Q1

Q2

Q3

Bisty

2,798

16,441

28,67750,721

98,637

1,605

5,727

OK!!

2,345

-

959

19,59322,897

9,207

6,110

Q4

Full-Year[Pachinko machines]

Mizuho *1

73

-

-

-

73

-

-

Daiichi

14,015---14,015--NANASHOW

2,396

-

-

1,335

3,731

665

-

3,050

3,594

3,656

5,961

16,261

3,054

3,886

24,677

20,03533,292

77,610155,614

14,531

15,723

RODEO

-

-

4,416

15

4,431

-

629

Bisty

5

-

-

12,00512,010

1,272

-

OK!!

-

-

-

-

-

1,755

5,284

NANASHOW

1,995

173

4,153

-

6,321

2,087

1,471

Enterrise

5,537

15,011

15,122

22,17857,8484,171

18,155D-light

3,167

2

-

16

3,185

2,316

1,041

-

-

-

-

-

-

4,000

OthersI) Total unit sales (pachinko)[Pachislot machines]

MIZUHO

1,401

1,050

655

1,069

4,175

970

26,088II) Total unit sales (pachislot)

12,105

16,23624,34635,283

87,97012,571

56,668I) + II) Total unit sales

36,782

36,271

57,638112,893

243,584

27,102

72,391Others *2*1 MIZUHO includes Marcy.
*2 Others includes DAXEL and Newgin (including sales cooperation ).
Source: FIELDS

Major sales title(Unit: Machines)

Release

Brand[Pachinko machines]
Apr. 2018 OK!!
Jun. 2018 OK!!
Jun. 2018 OK!!
Jun. 2018 Bisty[Pachislot machines]
Apr. 2018 D-lightMay 2018 NANASHOWMay 2018 Enterrise
Jun. 2018 OK!!
Jul. 2018 DAXELJul. 2018 DAXELJul. 2018 Enterrise
Aug. 2018 EXCITE
Aug. 2018
Aug. 2018
Sep. 2018
Sep. 2018
Sep. 2018
Sep. 2018
Sep. 2018

NANASHOW
D-light
MIZUHOMIZUHO
Rodeo
Rodeo
OK!!

Title

Q1

Q3

Q4

Full-Year

Pachinko Ultra Battle Retsuden Light Edition
Pachinko Marvel’s Avengers Type196
Pachinko Marvel’s Avengers Light Version
CR EVANGELION－Time to Rise PREMIUM MODEL--

Pachislot Osomatsu-kun
PACHISLOT GRAPPLER BAKI--

Pachislo Machine Ace Attorney
Pachi-Slot Marvel’s The Avengers
Pachislot SORA NO OTOSHIMONO FORTE
Pachislot Yuki Yuna is a Hero
Pachislo Resident Evil Revelations
Sengoku Pachislot Hana no Keiji-Ten wo Ugatsu Ikusayari(sales cooperation)
PACHISLOT TOUKIDEN
Pachislot The Ambition of Oda Nobuna
THE AMAZING SPIDER-MAN
Kai-Dou-Sei Million Arthur
PACHISLOT TATAKAE! SALARY-MAN
Pachislot Ys Ⅰ&Ⅱ
PACHI-SLOT ULTRASEVEN*The titles of PS machines which the unit sales was less than 10,000, was not disclosed.
*The figures have been rounded down to thousand.
*The blue-letter titles are spin-offs of previously launched PS machines.
Q2 3/2018

Q2

25

18,00018,00019,00019,000--Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

Change in unit sales of PS machines (graph)
By PS machines(Unit: Machine)

Pachislot machine
412,390392,982

Pachinko machine

399,691

328,110233,223

162,879

289,415

99,993

243,584
302,406
162,533
155,614228,117

99,493

230,103

H1
73,053

179,167
126,882
97,2853/20123/20133/20143/201530,25487,9703/2016

69,2393/2017

H1, 3/2018 (FY)
Source: FIELDS

By PS brand(Unit: Machine)

RODEO

Bisty

Enterrise412,390
59,776
7,264

392,982399,691

37,84533,21520,084
4,964

328,110
29,14332,43747,889OK!!

54,127
28,79072,085263,530

114,597
24,467

114,092
173,630

81,8203/2012NANASHOW

42,5663/20143/2015

Others

629

Bisty

8,604

Enterrise

22,326

OK!!

22,356

289,415

Mizuho/Macy

4,000

24,175
17,767
14,99039,6235,010
42,825NANASHOW

4,223

243,58473

20,436
17,20010,052
22,897

Daiichi/D-light

3,357

Others33,998

Total

99,493

57,848H1
73,053145,025
26,505

Daiich/D-light

RODEO

159,798

104,549

3/2013

Mizuho/Macy

99,493

110,647
3/20164,431
3/20173/2018 (FY)
Source: FIELDS

Q2 3/201826

Copyright 2017 FIELDS CORPORATION All rights reserved.

Unit sales of PS machines (details)(Unit: Machines)

FY

3/2014

Total unit sales

3/20153/20163/20173/2018

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

H2

Full

H1

171,905

221,077

392,982

102,119

297,572

399,691

134,531

154,884

289,41573,053

170,531

243,584

99,493

110,276

52,603

162,879

73,910228,496

302,406

64,95497,579162,533

44,712110,902

155,61430,254

64.1%

23.8%

41.4%

72.4%

76.8%

75.7%

48.3%

63.0%

56.2%

61.2%

65.0%

63.9%

30.4%

61,629168,474

230,103

28,20969,076

97,28569,57757,305

126,882

28,341

59,62987,97069,239

35.9%

76.2%

58.6%

27.6%

23.2%

24.3%

51.7%

37.0%

43.8%

38.8%

35.0%

36.1%

69.6%

H2

Full

■Sales ratio
Pachinko

Pachislot■Agency/Distribution sales ratio
116,235

55,492

171,727

77,422

149,509226,931

36,28877,528113,816

27,86990,141

118,01035,610

67.6%

25.1%

43.7%

75.8%

50.2%

56.8%

27.0%

50.1%

39.3%

38.1%

52.9%

48.4%

35.8%

55,670165,585

221,255

24,697148,063

172,760

98,24377,356

175,599

45,18480,390125,574

63,883

32.4%

74.9%

56.3%

24.2%

49.8%

43.2%

73.0%

49.9%

60.7%

61.9%

47.1%

51.6%

64.2%

144,481

179,486

323,967

86,597244,134

330,731

110,070

126,307236,377

60,805

138,154

198,959

84,258

84.0%

81.2%

82.4%

84.8%

82.0%

82.7%

81.8%

81.5%

81.7%

83.2%

81.0%

81.7%

84.7%

27,424

41,591

69,015

15,52253,43868,96024,461

28,57753,03812,24832,37744,625

15,235

16.0%

18.8%

17.6%

15.2%

18.0%

17.3%

18.2%

18.5%

18.3%

16.8%

19.0%

18.3%

15.3%

Agency sales

Distribution sales■Direct/Indirect sales ratio
Direct sales

Indirect sales

Source: FIELDS

Cumulative unit sales of PS series (by main IP)(As of September 30, 2017)

Hiroshi Motomiya’s works
seriesGame IP
seriesEvangelion
seriesComic and animation IP
seriesUltramanseries■Major titles
Pachinko

・EVANGELION－Time to
Rise・Onimusha: Dawn of Dream ・Salaryman Kintaro
・TEKKEN・Ore no Sora

・Tengen Toppa Gurren
Lagann・GANTZ・Ultra Battle Retsuden

Pachislot

・Tamashii wo Tsunagumono
・ WISH OF VICTORY

・Monster Hunter・Resident Evil

・MOBILE SUIT GUNDAM
・MAJESTIC PRINCE

・ULTRAMAN WARS・ULTRASEVEN

・Salaryman Kintaro
・Ore no Sora

■Cumulative titles sold

(Unit: Title)

Pachinko

11

10

4

20

1

Pachislot

11

29

8

37

4

Total

22

39

12

57

5

■Cumulative unit sales(Unit: Machine)

Pachinko

1,722,000

210,000

90,000287,000

83,000Pachislot

543,000

790,000

403,000

381,000

33,0002,260,000

1,000,000

493,000

668,000

116,000

Total*The figures have been rounded to thousand. The total unit sales is not calculated on this sheet.
*The number of pachinko machine titles sold exclude reused machines and machines with specifications changes.

Q2 3/201827

Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

5
Medium-term Management Plan

P.29

Performance plan of Medium-term Management Plan
Focus points of the 3-year Medium-term Management Plan

P.30

Focus points of the PS business platform
Focus points of the cross-media business platform

P.31

Actions
Restructure business value chain

P.32[IP× Business platform] matrix model
Development image based on matrix model

P.33[Value chain × Matrix model]
IP portfolio management*Please refer to “Medium-term Management Plan” released on May 10, 2017https://www.Fields.biz/ir/j/files/press/2017/press_20170510ce.pdf

Q2 3/201828

Copyright 2017 FIELDS CORPORATION All rights reserved.

Performance plan of Medium-term Management Plan
FY3/2018 is the first fiscal year for the newly formulated 3-year Medium-term Management Plan. First, we will deploy
measures for short-term recovery of business results. However, for our main field of PS field, we will be disclosing
ranges due to some uncertainties in the market environment and plan for sales titles.
On the other hand, as we move towards short-term recovery of business results, we will also continue with businessselection and concentration, and efficiency of business management from a medium-term perspective. The risk from thisprocess is considered in our income plan.
(Unit: Billions of yen)FY

3/20173/20183/20193/2020Net sales

76.6

82.0–85.0(+5.4– +8.4)

71.0–74.0(-14.0– -8.0)

81.0–88.0(+7.0– +17.0)

Operating income(5.3)

1.0–2.0(+6.3– +7.3)

2.0–3.0(0– +2.0)

5.0–7.0(+2.0– +5.0)

Ordinary income

(9.0)

0–2.0
(+9.0– +11.0)

2.0–3.0(0– +3.0)

5.0–7.0(+2.0– +5.0)

Net income attributable toowners of parent(12.4)

0–1.0(+12.4– +13.4)

1.0–1.5(0– +1.5)

2.5–3.5(+1.0– +2.5)*The figures in parentheses are changes from the previous fiscal year.

Source: FIELDS

Focus points of the 3-year Medium-term Management Plan
Our Group has identified the below 3 focus points for our Medium-term Management Plan after correctly recognizing
the factors for slumping performance in recent years. By carrying these out, we aim to achieve our business results planfor the three years as well as even further growth.

1. In parallel with executing medium - to long-term business strategies, concentrate on the
short/medium term recovery of business results• Strengthening of distribution infrastructure in the PS business platform• Restoration of profitability to each IP project

2. Restructure business value chain based on core planning/production capabilities• Customer orientation/ reaction to change/ information capability/ partnership/ planning capability/
persistent business development• Organizational improvement of production capabilities pursuing product ideals

3. Evolve the [IP × business platform] business model• Thorough approach from both “IP” perspective and “business platform” perspective• Generation of revenue through the expansion and deepening of [IP × business platform]

Source: FIELDS
Q2 3/201829

Copyright 2017 FIELDS CORPORATION All rights reserved.

Focus points of the PS business platform

1. Focus on short/medium-term recovery of business results concurrently with medium-to long-

Improving labor productivity

term management strategy• Enhance distribution base aimed at recovery in short-term business results• Expand goods handled
2. Building of business structure that will not be upset by changes in market environment• Configuration of well-balanced line-up of titles with product appeal• Build distribution system and relationships enabling stable supply of new machines• Build business structure that is not dependent just on PS sales

3. Supplying of PS solutions• Expansion of business domain: PS distribution structure × products and services• Expansion of target market: PS sales market ¥860 billion ⇒ Total PS market ¥2.7 trillion

Contribute to expanding fans/market
Source: FIELDS

Focus points of the cross-media business platform

1. Initiatives in IP• “IP portfolio management” that is not reliant on any specific hit IP• Concentrate on IP planning that will succeed in [Reboot × Cross-media]• IP management structure to manage the Group’s entire IP in an integrated manner

2. Initiatives in Business Platform• Enhancing foundations to respond to market changes• Conversion to a policy of collaboration with major partners• Interlocking and evolution with PS machines platforms

3. Initiatives in Global development• Premising on global development at the planning stage• Building of networks with overseas platform partners• Horizontal expansion of products and services for overseas

Source: FIELDS
Q2 3/201830

Copyright 2017 FIELDS CORPORATION All rights reserved.

Actions
We will restructure centered on our business value chain, and based on this from the perspective of both IP and businessplatform, focus on integrated cultivation of IP. We will also work on new business development, such as accelerating
global business development and expanding our business platform in new technological FIELDS including that of VR, inorder to further expand profit. For all these actions, we will work on strengthening win-win relations with partners suchas publishers, pachinko/pachislot machine manufacturers, pachinko hall management companies, entertainment
companies, and global companies.

Source: FIELDS

Restructure business value chain
For our business value chain centered on planning and production capacity, we aim to restructure through close contact
with the market and our customers in all processes, organizational efforts aimed at reinforcing planning capability,
organizational improvement of production capabilities pursuing product ideals, and further strengthening of partnerships.

Source: FIELDS
Q2 3/201831

Copyright 2017 FIELDS CORPORATION All rights reserved.

[IP× Business platform] matrix model

Aim to further cultivate IP and expand profit, by having many points of customer contact = cross-media
business platform cultivating IP, and by refining the IP at each contact point, expanding the fan base, raising
the IP value and creating serial products

Many points of customer contact = Cross-media business platform

Cultivated IP groups

Point #1

Point #2

Point #3

Point #4

Point #5

Point #6

NEW

IP#1

Cultivation

IP#2
Creation of serial
products

IP#3

IP#4

・・・・

Profitexpansion

IP#5

Source: FIELDS

Development image based on matrix model
We will promote vertical cumulative expansion through creation of serial products and expansion into
various media for each contact point based on the matrix structure [Cultivated IP groups × Cross-media
business platform]. We will aim for further IP cultivation and profit expansion.

Cross-media business platform
PS

Visual

Comic

Game

Goods

Live
Shows

AMoU

ACROBATTLE

Infant toys

UltramanFestival

VR

NEW

SVOD
AR

Movies

Cultivated IP groups

UltramanPachislot
Pachinko

TV#2
TV#1

Digital comics

Video game
consoleMonthlymagazines

SNG

Interactive
Facility VR

Cultivation

HERO’S IP
BERSERKGANTZ
AKBSource: FIELDS
Q2 3/201832

Copyright 2017 FIELDS CORPORATION All rights reserved.

[Business value chain × Matrix model]
We aim for profit expansion by focusing on restructuring business value chain centered onplanning/production capabilities, and enabling the matrix model [IP × Business platform] on a firm
foundation

Source: FIELDS

IP portfolio management
We will carry out IP portfolio management that is not reliant on any specific hit IP. For FY3/2018 to FY3/2020, we will
firstly focus on “Recent/Current IP.” In addition, we will also proactively tackle the rebooting of “Legendary IP.” Ouroriginal IP will be positioned as “Challenge IP,” which we will narrow down through selection and concentration, andcultivate to grow into “Recent/Current IP.”

Broad commercialization potential for FIELDS
Challenge IP
Legendary IP

Recent/Current IP

Target zone

BERSERKGANTZ

Original FIELDS IP（KILLING BITES,HERO MASK, etc.）

Ultraman

AKB

Trend

Classic
ATOM THE BEGINNING

EVANGELION

Narrow range of commercialization for FIELDS

Source: FIELDS

Source: FIELDS

Q2 3/201833

Copyright 2017 FIELDS CORPORATION All rights reserved.

6Market data

Q2 3/2018

P.35

Change in working hours
Trends in household consumption

P.36

Trends in leisure market (updated)
Trends in content market (updated)

34

Copyright 2017 FIELDS CORPORATION All rights reserved.

Change in working hours
The data is updated every month by Health, Labour and Welfare Ministry, Monthly Labor Survey

Official working hours(Hour)

According the Monthly Labor Survey of the Ministry of Health,

Overtime working hours(Hour)

Labor and Welfare, the annual total actual hours in 2016 worked in

1,798

1,788

1,808

1,792

1,788

1,784

1,783

Japan (at establishments with 30 employees or more) was 1,783

144

143

146

149

154

154

152

1,654

1,645

1,662

1,643

1,634

1,630

1,631

2010

2011

2012

2013

2014

2015

2016

hours (1 hour decrease compared with the previous fiscal year),marking the 4th consecutive year of decrease.
Official working hours were 1,631 hours, (up 0.0% YoY), remaining
mostly flat since the previous year. Meanwhile, overtime working
hours were 152 hours (down 1.7% YoY), which was a small dropfrom the previous year. The ratio of part-time workers continues toincrease, leading to a decrease in working hours for employees
overall.
(Year)*In some cases, the calculation of YoY changes and indices do not match actual calculation figures. Also, index number and YoY changes have been retroactively
revised in accordance with changes in sampling by the research office in January 2015. As a result, some of the YoY comparison calculations in the graph areincongruent with actual figures.

Trends in household consumption
The data is updated every month by Ministry of Internal Affairs and Communications, Family Income and Expenditure Survey

Disposable income (left) (Yen)Household spending (left) (Yen)

Average propensity to consume (right) (%)

According to the Family Income and Expenditure Survey conducted
600,000
by the Ministry of Internal Affairs and Communications, disposable

74.0

73.4

73.9

74.8

75.2

73.8

80.0

72.3

income per household for employees in 2016 was ¥429,516 (0.5%70.0increase compared with the previous fiscal year, an increase of¥2,069).

450,000

However, household spending (monthly, averaged over one year) in

430,282

318,2112016 was ¥310,389 (down 1.6% YoY), marking the 3rd consecutive
300,000

420,394308,524

425,330

314,229426,234
318,707423,907318,650

427,447

429,51660.0
50.0

315,428 310,389

40.0

year of decrease. This was due mainly to the impact of the

30.0

unseasonal weather on the summer market.
Average propensity to consume (percentage of the household

20.0

150,000

spending for the disposable income) was 72.3% (down 1.5 point),

10.0

marking the 2nd consecutive year of decrease.
0
2010

2011

2012

2013

2014

2015

2016

0.0
(Year)*Worker household (households of two or more people with average number of people per household of 3.39, excluding agricultural, forestry, and fishing households)
Household spending (yearly average per month)*Some of the YoY comparison calculations in the graph are incongruent with actual figures due to the consideration of price fluctuations in actual figures.

Q2 3/201835

Copyright 2017 FIELDS CORPORATION All rights reserved.

Trends in leisure market (updated)
The data is updated every August by Japan Productivity Center, White Paper on Leisure(Trillions of yen)

According to the Japan Productivity Center’s White Paper on Leisure2017, the overall leisure market shrank 2.0% YoY, to ¥70,994.0
billion in 2016. Excluding the pachinko and pachislot market, which
has an extremely large market scale, was excluded, the result was anincrease of 0.3% YoY, indicating positive growth for the 4th
consecutive year.
The sports market exhibited a 0.0% increase YoY, recording ¥4,028.0
billion, which indicated positive growth for the 5th consecutive year.
This was due to the sporting goods market being in a recovering trend
and the fitness club market achieving a record high result.
The pastimes and creative activities market shrank 1.6% YoY, to¥7,986.0 billion. This was the 6th consecutive year that a decrease
was observed. It was due to shrinkage in the concert, camera, video
recorder/player, video software and book/magazine sales markets, etc.
However, in the movie market, multiple hit Japanese movies resulted
in a record high result, and in the distribution service market, fixed
rate music distribution/paid movie distribution services grew rapidly.

SportsPastimes and creative activities

Entertainment (games, gambling)

Entertainment (pachinko, pachislot)

Entertainment (dining, karaoke)

Tourism and recreation

74.9

72.1

72.1

72.4

72.9

72.2

70.9

9.2

9.6

10.0

10.5

10.5

10.5

17.3

17.4

17.9

18.4

18.8

18.9

25.9

25.4

25.6

25.0

24.5

23.2

21.6

6.7

6.7

7.0

7.2

7.2

7.5

7.8

10.9
4.0

9.4
3.8

8.4
3.9

8.3
3.9

8.2
3.9

8.1
4.0

7.9
4.0

2010

2011

2012

2013

2014

2015

2016

9.5
17.7

(Year)The entertainment market shrank 2.6% YoY, to ¥48,424.0 billion. This was the 2nd consecutive year that a decrease was observed. It was due todecreases in the pachinko and pachislot, karaoke box and video game/game software markets. Meanwhile, markets for horse-racing, cycle-racing andspeed boat-racing, all forms of government-operated gambling, remained bullish, and the online social game market continued to increase YoY.
The tourism and recreation market shrank 0.3% YoY, to ¥10,556.0 billion. This was because although the influence of an inbound tourism increase had
resulted in continued strong results for the domestic tourism market in recent years, growth was not as strong as last year and the overseas travel market
also shrank. However, the amusement park/theme park market achieved a record high for the 3rd consecutive year.

Trends in content market (updated)
The data is updated every September by Digital Content Association, White Paper on Digital Content(Trillions of yen)

According to the White Paper on Digital Content 2017 by the DigitalContent Association of Japan, content industry market such as
Japanese movie, anime, TV program, game and book for 2016
increased by 2.7% YoY, to ¥12.3929 trillion.
In the video market, increases were seen for network distribution,
movie and TV broadcast-related products, while packaged softwareand theater tickets exhibited decreases. This resulted in the overallmarket increasing by 2.0% YoY to ¥4,461.3 billion.
In terms of music and sound market, although network distribution
continued to increase significantly from the previous year, results forconcerts, karaoke and packaged software decreased, resulting in a
mainly flat, result with a decrease of 0.5% YoY, at ¥1,380.9 billion.
In the game market, a large increase continued to be seen for online
games (PC/tablet and smartphone games excluding those for featurephones), whereas results for software and feature phones were in adecreasing trend. The overall result was an increase of 12.2% YoY, to¥1,923.2 billion.

Animations

Music and soundGames

Books, newspapers, pictures, and text works

Complex type

0.6

0.6

0.6

0.7

0.8

0.9

1.0

4.3

4.1

4.0

3.9

3.7

3.6

3.5

1.1

1.2

1.3

1.4

1.7

1.7

1.9

1.3

1.3

1.3

1.3

1.3

1.3

1.3

4.4

4.3

4.3

4.3

4.3

4.3

4.4

2010

2011

2012

2013

2014

2015

2016

(Year)For still images/text, although e-books and e-magazines increased significantly large increases, book and magazine sales continued to exhibit negative
growth for the 10th and 19th consecutive year, respectively. The overall result was a decrease of 2.1% YoY, to ¥3,589.7 billion.
*Still images/text: Books, magazines, newspapers, free papers/magazines, e-books, information distribution services*Complex type: Online advertising, mobile advertising, etc.
Q2 3/201836

Copyright 2017 FIELDS CORPORATION All rights reserved.

7
PS market data

Q2 3/2018

P.38

Trends in PS market (supervision: Greenbelt) (updated)

P.39

PS market scale

P.40

Change in PS market

P.41

Trends in PS regulations
Amendment of the regulation for Enforcement of the Amusement Businesses Law

P.42

Number of pachinko halls and change in number of installed PS machines per hall
Number of installed PS machines and annual turnover rate (updated)

P.43

Market scale of PS machines sales (sales amount base) (updated)
Market share (updated)

P.44

Monthly trends of pachinko halls
Condition of model certification tests

37

Copyright 2017 FIELDS CORPORATION All rights reserved.

Trends in PS market (supervision: Greenbelt) (updated)
Trends in the pachinko market
Titles sold at second lowest level in 5 years. Number of machines sold dips below 1 million for 2nd consecutive year.
The number of pachinko titles sold in Q2 (Jul.–Sep.) was 37, a decrease of 14 titles (27.5%) compared to the same quarter last year. The cumulative
number for the interim period was 81 titles, a decrease of 7 titles (8.0%) compared to the same period last year. This is the second lowest level in the past
5 years, behind the 70 titles sold during the interim period of the year ended March 31, 2014. Sales in the 6 months ended September 30, 2013 werefocused on GARO FINAL-XX (May), OKIUMI 3 (Jul.) and EVA 8 (Jul.). Other manufacturers held back on launching new titles. It seems that the low
passing test ratio is having an effect (average passing test ratio of 41.7% for Jan.–Sep. 2017).
The number of machines sold was 323,000 machines, a decrease of 101,000 machines (23.8%) compared to the same quarter last year. The cumulative
number for the interim period rose slightly above last year’s results (or 717,000 machines, an increase of 26,000 machines (3.8%) YoY), buoyed by thesales recorded in Q1. Sales of pachinko machines in Q1 were driven by major titles including HOKUTO 7 (Apr.) and SHIGOTONIN 5 (May), but major
titles released in Q2 were limited to GARO GOLD STORM SHO. This marks the 2nd consecutive year for first-half sales to dip below one million.
Number of pachinko machine titles soldNumber of pachinko machines sold
(Unit: Title)

Q1 (Apr.-Jun.)

184
151

42

45

27

190

186

50

52

42

39

35

36

30

178

Q3 (Oct.-Dec)

157

129

36

Q2 (Jul.-Sep.)

33

53

39
54

34

45
41

42

45
50

182

183

46

50

49

45

45
55
40

44
35
35

51

(Unit: Thousands of machines)
Q1 (Apr.-Jun.)

Q4 (Jan.-Mar.)

44
43

3,280
865
793

51

37

37

44

865
757

3/2009 3/2010 3/2011 3/2012 3/2013 3/2014 3/2015 3/2016 3/2017 3/2018 (FY)

Q3 (Oct.-Dec)

Q4 (Jan.-Mar.)

3,408
760

2,788
608

81

Q2 (Jul.-Sep.)

944
682
783
921

815
683

2,648

2,632

607

564

782

661

721
538

683
724

2,206
439

2,196

650

640

511

617

577

534

500

487

492

1,943
400

498

1,620
320
609
424
267

717
323
394

3/2009 3/2010 3/2011 3/2012 3/2013 3/2014 3/2015 3/2016 3/2017 3/2018 (FY)

Trends in the pachislot market
Titles sold on par with whole of last year. Number of machines sold at highest level since deadline for new sales of old-regulation AT and ARTtype machines.
The number of pachislot titles sold in Q2 (Jul.–Sep.) was 57 titles, an increase of 35 titles (159.1%) or more than double the same quarter last year. There
was a flurry of title releases for regulation 5.5 machines in the lead-up to the deadline for selling these machines on September 30. On a quarterly basis,
57 titles is a record for the past 10 years. This also marks the 4th consecutive quarterly increase since Q3 of last year. The cumulative number for theinterim period was 92 titles, an increase of 43 titles (87.8%) compared to the same period last year. First-half sales are almost on par (92.9%) with lastyear’s full-year sales.
Sales of pachislot machines were boosted by last-minute sales of new regulation 5.5 machines. The number of pachislot machines sold in Q2 was
290,000 machines, an increase of 59,000 machines (25.5%) compared to the same quarter last year. Most recently, this marks the second consecutive
quarterly increase. This also represents the highest level of pachislot machines sold since 3Q of the period ended March 31, 2016 (303,000 machines),
when the deadline passed for new sales of old-regulation AT and ART-type machines. Although a new record was set for the number of titles sold in thepast 10 years, the number of machines sold per title has fallen to a 10-year low of 5,088 machines.

Number of pachislot machine titles soldNumber of pachislot machines sold
(Unit: Title)

Q1 (Apr.-Jun.)

Q2 (Jul.-Sep.)

Q3 (Oct.-Dec)(Unit: Thousands of machines)

Q1 (Apr.-Jun.)

Q4 (Jan.-Mar.)

152
27
44

38

130
33

29
36

118
36
20
32
30

100
19

98
29

91

29

19

21
23

25

27

27

27

23

20

93
78
19
17
20
22

22
31
23
17

99

843

92

109

26
24

270

57

240

22
27

35

224

3/2009 3/2010 3/2011 3/2012 3/2013 3/2014 3/2015 3/2016 3/2017 3/2018 (FY)*The figures of number of machines and titles are reviewed in December 2016.
Q2 3/2018

Q3 (Oct.-Dec)

1,394

1,388

306

331

1,218

32
43

Q2 (Jul.-Sep.)

936
778
239
216
179

274
426
435

266

197

205

186

226

376

288

329

374

352

278
231

1,120

Q4 (Jan.-Mar.)

1,010

284

177

228

303

318

249

290

281

861
178
260

476

231

290

192

186

3/2009 3/2010 3/2011 3/2012 3/2013 3/2014 3/2015 3/2016 3/2017 3/2018 (FY)

Source: FIELDS

38

Copyright 2017 FIELDS CORPORATION All rights reserved.

PS market scale
Market Scale of PS Industry

Change in PS Market Scale
The data is updated every August by Japan Productivity Center, White Paper on Leisure

FY2016 Japanese Leisure Market¥70.9 trillion(Unit: Trillions of yen)
Total leisure market

Entertainment: Gambling¥5.8 trillion(8.0%)

Hobby/Creation¥7.9 trillion(11.2%）
Sightseeing/Excursion¥10.5 trillion(14.9%)

Sports
¥4.0 trillion(5.7%)

Entertainment: Games¥2.0 trillion(2.8%)

90.9 89.2 87.0 85.5 85.0

82.6 84.4 84.5 85.7

30.0 28.4 28.0 28.4 28.8 29.2 30.4 32.3

Entertainment:
PS¥21.6 trillion(30.5%)

1996

2000

86.3 85.4

81.9 80.0

33.9 34.8 33.6

76.9 74.9

30.1 28.8 28.2

2004

PS market

72.1 72.1 72.4 72.9 72.2 70.9

25.9 25.4 25.6 25.0 24.5 23.2

2008

2012

21.6

2016 (Year)

Change in Number of PS Players

Entertainment: Eating out etc.
¥18.9 trillion(26.6%)The data is updated every August by Japan Productivity Center, White Paper on Leisure(Unit: Millions of people)

27.6
23.1
19.8

PS is one of the leading forms of leisure in Japan,
being played by about 7.4% of the populationin pachinko halls of 10,986 venues

1996

18.6

20.2 19.3

21.7
17.4 17.9 17.1 16.6

2000

14.5

2004

15.8

17.2 16.7
12.6

2008

11.1

9.7

11.5 10.7

2012

9.4

2016

(Year)*White Paper on Leisure has changed the leaving method to internet base survey since 2009.

Income Structure of Pachinko Halls

PS Market Size: ¥21.6 trillion (Total lease amount of pachinko balls)
Gross Profit:¥3.1 trillion

Premiums: ¥18.5 trillion (Returned to players)

Gross Profit: ¥3.1 trillion▼

Investment for
Customer Expansion

New Machine Installment Costs(Purchase cost of new machines)
Pachinko Machines: ¥524.5 billion
Pachislot Machines : ¥357.6 billion▼

PS Machine Market:
Approximately ¥882.1billion■Costs for constructing new halls and refurbishingexisting halls■Advertising, marketing and service expenses■Other expenses related to equipment■Other expenses■Net income▼▼

Hall-related Businesses

Net Income

Source: White Paper on Leisure by Japan Productivity Center, Pachinko Maker Trends by Yano Research Institute, Ltd, White Paper DK-SIS, and partly estimated figure by FIELDS
Q2 3/201839

Copyright 2017 FIELDS CORPORATION All rights reserved.

Change in PS market
Primary eventsFY

Mid Niigata Earthquake
3/2005 ■Oct.
■Dec. Sumatra-Andaman Earthquake

Total PS Number ofunit sales
halls

Industry overall■Jul. Revisions to PS machine
regulations go into effect

5,680,000
machines

15,617halls

3/2006 ■Jan. Livedoor incident

5,830,000
machines

15,165halls

3/2007

5,480,000
machines

14,674halls

3/2008 ■Aug. Sub-prime loan problem in US

4,910,000
machines

13,585halls■Jul. Voluntary ban on
G8 Hokkaido Toyako Summit
3/2009 ■Jul.
replacement of machines with
■Sep. US-based Lehman Brothers collapses the opening of G8 Summit

4,250,000
machines

12,937
halls■Nov. Voluntary ban on
replacement of machines withthe opening of APEC Economic
Leaders Meeting

4,090,000
machines

12,652halls

Voluntary constraints on
Mar. Great East Japan Earthquake occurs ■Mar.
3/2011 ■marketing and advertising after■Jul. Major flooding in Thailand
the Great East Japan Earthquake

3,880,000
machines

12,479halls

Yen strengthens to highest level since
3/2012 ■Oct.
WWII3,860,000
machines

12,323halls

3/2013 ■Mar. Haruhiko Kuroda appointed as BOJ

3,820,000
machines

12,149halls

3/20143,450,000
machines

3/2015 ■Apr. Consumption tax rate increased

3,250,000
machines■Sep. Hatoyama cabinet led by DPJ

3/2010 ■Nov. Opening of APEC Economic
Leaders Meeting

Hall■May Enforcement of revised Amusement Businesses
Law*Stricter operations of halls (reinforced penalties), such as thoroughno-entry of under 18 years old and payout security at closing time.

■Oct. Shift to regulation 5 machine is complete■Increase in closures of dedicated pachislot halls■Full-scale introduction of pachinko with low playing
cost*Installation rate

14.1%

■Rise of ART type machines■Full-scale introduction ofpachislot with low playing cost

22.1%

*Installation rate

■Dec. LDP takes power with Abe cabinet
governor

9.7%

28.6%

■Aug. Strictly restricted PS
advertisement (event)

12.3%

32.7%

■Aug. DYNAM listed in Hong
Kong market■Rise of AT type machines

18.7%

37.5%

11,893
halls

21.1%

40.5%

11,627
halls

23.0%

43.0%

45.3%

3/20162,850,000
machines

11,310halls■Apr. NIRAKU listed in Hong Kong
market■Jun. Revised Businesses Affecting 23.7%
Public Morals Regulation Law
passed, and PS industry madefrom category 7 to 4 business■Apr. 2016 Kumamoto Earthquake■May G7 Japan 2016 Ise-Shima Summit
Moratorium on
U.K. referendum on withdrawal from ■May
3/2017 ■Jun.
replacement of machines for thethe EU.
duration of Summit■ Nov. Presidential election in U.S.
■ Dec. Enactment of the IR promotion low

2,480,000
machines

10,986halls■Jan. Build a consensus with
JASRAC regarding playing musicwith installation machines

3/2018

23.2%

46.8%

■Feb. Amendment of theRegulation for Enforcement of
the Amusement Businesses Law*Total PS unit sales in 2017 is estimated figure of FIELDS.
Source: FIELDS, National Police Agency’s data, Pachinko Maker Trends by Yano Research Institute, Ltd
Q2 3/201840

Copyright 2017 FIELDS CORPORATION All rights reserved.

Trends in PS regulations
Trends in Pachinko Regulation

2014

2015

2016

2018

Time limit of installment, The end of Dec. 2016
Time limit for removal and callback of pachinko machineswith possible performance variance from test machines

Time limit of sales, The end of Oct. 2015

Former regulation machines

2017

・Lowest of big jackpot probability : 1/400

Time limit of sales, The end of Apr. 2016

new regulation machines [1]Application, Nov. 2015

・Big jackpot probability less than : 1/320
・Probability variable/time reduction continuance rate: No upper limit

Time limit for application: Jan. 2018

new regulation machines [2]Application, May 2016

・Big jackpot probability less than : 1/320
・Probability variable/time reduction continuance rate: Upper limit of 65%
・Others : Base value of 30 or more. Number of starting prize balls more than four

Regulation revision

Trends in Pachislot Regulation

2014

2015

Application, Sep. 2014

Former regulation machines

2016

Publication, Sep. 2017

Enforcement, Feb. 2018

2017

2018

Time limit of sales, The end of Nov. 2015

・Minimum ball discharge rate less than 55% ・Payout control : Sub-board
Time limit of sales, The end of Jul. 2016
Application, Dec. 2015

5.5 machines [1]・Payout control : Main-board (Net increase limited less than 3.0)

Time limit of sales, The end of Sep. 2017

5.5 machines [2]Application, Aug. 2016

・ Payout control : Main-board (Net increase limited less than 2.0)

Time limit for application: The end of Jan. 2018

5.9 machines

Application, Oct. 2017

・Classify into normal/advantageous intervals
・Maximum advantageous interval of 1,500G (Net increase limited less than 2.0)

Publication, Sep. 2017

Regulation revision

Enforcement, Feb. 2018
Source: FIELDS

Amendment of the regulation for Enforcement of the Amusement Businesses Law
Amendment of the Regulation for Enforcementof the Amusement Businesses Law

Announcement in Sep. 2017, Enforcement in Feb. 2018 (scheduled)◇Regulation of ball output(1) Changes to criteria for test firing
Old regulation

New regulation

Test

Former regulation

New regulation

400 games

Under 300%

Over 33%―Under 220%1,600 games-

Over 40%―Under 150%

6,000 games

Under 150%

Over 50%―Under 126%

17,500 games

Over 55%―Under 120%

Over 60%―Under 115%

Former regulation

New regulation

480 medals

One type: 300 medals(equivalent to 9,600 yen)(equivalent to 6,000 yen)

1 hourUnder 300%

Over 33%―Under 220%

4 hours-

Over 40%―Under 150%

10 hours

Over 50%―Under 200%

Over 50%―Under 133%

Pachislot

Pachinko

Test(2) Changes to criteria for jackpot balls

Pachinko

Former regulation

New regulation

2,400 balls

1,500 balls(equivalent to 9,600 yen)(equivalent to 6,000 yen)

Pachislot(3) Changes to maximum number of rounds for pachinko

Round

Former regulation

New regulation

Maximum 16 rounds

Maximum 10 rounds◇Introduction of specifications for “controlled machines” and “pachinko machine settings (6 types)”◇To promote measures to prevent pachinko addiction, revised laws and rules require hall operators to provide information to customers
and take other necessary measures as their additional duties.
Source: FIELDS, New/Old Comparative table announcement in September 4, 2017 by National Police Agency, Nikkoso (http://www.yugi-nippon.com/?p=13733)
Q2 3/201841

Copyright 2017 FIELDS CORPORATION All rights reserved.

Number of pachinko halls and change in number of installed PS machines per hall
The data is updated every April by National Police Agency, Statistics data
Pachislot specialty stores (Unit: Halls)
Pachinko/Pachislot hall establishment (Unit: Halls)
Installed machines per hall (Unit: Machines)

268.0

268.0

270.3

274.3

279.9

284.9

18,164 17,773 17,426 17,173 16,988 16,801

294.7

304.3

16,504 16,076

17,594 17,174 16,764 16,413 16,021 15,691 15,255

318.2

323.1

15,617 15,165

336.5

14,674

14,695 13,844 13,163 12,588

570

662

760

967

1,110

1,249

1,381 1,773

2,002 2,086

599

1996

1997

1998

1999

2000

2001

2002

2003

2005

2004

2006

337.9

13,585

349.8

365.0

12,937 12,652 12,479

12,039 11,800
1,546 1,137
2007

356.2

2008

371.9

378.0

387.8

12,323 12,149 11,893

405.0

411.9

11,627 11,310

10,986395.4

11,722 11,576 11,392 11,178 10,873 10,610

10,319 9,991

930

903

931

971

1,020 1,017

991

995

2009

2010

2011

2012

2013

2015

2016 (Year)

2014

Number of installed PS machines and annual turnover rate (updated)
The data of number of installed PS machines is updated every April by National Police Agency, Statistical data
The data of annual turnover of PS machine is updated every August by Yano Research Institute, Ltd, Pachinko Maker Trends
Number of installed pachislot machines (Unit: Thousand machines)
Number of installed pachinko machines (Unit: Thousand machines)
Annual turnover rate of pachislot machine (Unit: Times)
Annual turnover rate of pachinko machine (Unit: Times)
1.37
1.3
1.14
1.01
0.98
0.98
0.97
0.88
1.11
0.74 0.77
0.94
0.92
0.89
0.89
0.86
0.82
0.64
0.6
0.55
4,960 4,890
4,670 4,730 4,690 4,690 4,740 4,780 4,850 4,880

1.31
1.07

1.08

1.06
0.92

1.07
0.82
0.63
4,930

0.84

0.82

0.85

0.86

0.7

0.87
0.75
0.68

0.65

0.68
0.58

0.57

0.55

4,590

4,520

4,500

4,550

4,580

4,590

4,610

4,590

4,580

0.52
4,520

2,950

3,070

3,150

3,160

3,100

3,040

3,000

2,950

2,910

2,830

3,320

3,250

3,220

2,930

3,680

3,420

2,960

3,850

3,550

3,070

3,900

880

1,000

1,130

1,320

1,450

1,600

1,660

1,880

1,930

2,000

760

1,630

1,440

1,340

1,390

1,470

1,540

1,600

1,640

1,660

1,690

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016 (Year)

2015

2016

Annual Turnover rate of Total Machine (Times)
1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

0.93

0.71

0.67

0.86

0.95

0.95

0.96

1.13

1.15

1.19

1.11

1.07

0.94

0.91

0.85

0.84

0.83

0.75

0.71

Q2 3/201842

0.62 0.54

Copyright 2017 FIELDS CORPORATION All rights reserved.

Market scale of PS machines sales (sales amount base) (updated)
The data is updated every August by Yano Research Institute, Ltd, Pachinko Maker Trends 2017

Pachislot machine sales amount (Unit: Billions of yen)

Unit sales of pachislot machines (Unit: Thousand machines)

Pachinko machine sales amount (Unit: Billions of yen)

Unit sales of pachinko machines (Unit: Thousand machines)

518.4

568.3

569.1

561.5

314.5

351.3

396.5

672

898.6

869.9

786.5

868.6

921.3

985.2

886.9

826.7

772.9

657.1

652.4

613

524.5

362.3
526.3
182.8

269.3

235.3

5,520

4,350

4,050
3,360

3,930

4,520

3,230

247.8

286.7

225.8

477.4

429.9

375

427.4

369.7

357.6

5,470
4,910
4,240

3,680
3,360

5,820

5,680

502.5

490.9

4,670

3,120
3,120

2,840

4,490

536.5

522.5

4,040

4,010

3,170

3,830

4,090

3,330

2,350

520

770

930

1,130

1,290

1,500

420
1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2003

2004

2005

2006

1,670

1,780

3,850

3,810

3,450

3,240

3,170
3,330

1,840

3,870

1,640

1,740

2,900

2,600

2,490

2,060

2,010

2,850

1,880

2,440
1,560

910

760

970

1,250

1,320

1,390

1,230

960

880

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016 (Year)

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

982.7

882.1

Market scale of PS machines (Unit: Billions of yen)
1996
NA

1997

1998

1999

2000

2001

2002

597.6

787.7

882.8

920.4

958.0 1,198.3 1,309.0 1,406.4 1,389.5 1,371.1 1,169.1 1,211.0 1,173.6 1,200.7 1,202.9 1,134.5 1,079.8

NA

Market share (updated)
The data is updated every August by Yano Research Institute, Ltd, Pachinko Maker Trends 2017

Unit Sales Share of Pachinko Machine
FY
Ranking

2011
Manufacturer

2012Marketshare

Manufacturer

2013Marketshare

Manufacturer

2014Marketshare

2015Marketshare

Manufacturer

Manufacturer

2016Marketshare

Manufacturer

Marketshare

1

KYORAKU

18.7% SANYO

21.8% KYORAKU

16.9% SANYO

16.3% Sansei R&D

15.9% SANYO

19.5%

2

SANKYO

13.9% KYORAKU

20.3% SANYO

15.3% SANKYO

16.3% SANKYO

15.7% SanseiR&D

13.3%

3

Sammy

12.8% OLYMPIA

10.1% SANKYO

14.1% KYORAKU

15.3% SANYO

14.6% OLYMPIA

12.3%

12.8% Newgin

10.0% SammyHEIWA/
9.7%
OLYMPIAHEIWA/
12.5% OLYMPIA

12.4% SANKYO

11.0%

9.8% SammyHEIWA/
8.7% OLYMPIA

9.5% Sammy

12.0% Newgin

11.7% Newgin

10.2%

4
5

HEIWA/SANYO
NewginHEIWA/* SANKYO’s sales share includes Bisty.
* Sammy’s sales share includes GINZA and TAIYO ELEC.

Unit Sales Share of Pachislot Machine
FY
Ranking

2011
Manufacturer

2012Market share

Manufacturer

2013Market share

Manufacturer

2014Market share

Manufacturer

2015Market share

Manufacturer

2016Market share

Manufacturer

Market share

1

Sammy

23.9% UNIVERSAL

17.8% Sammy

21.7% Sammy

16.8% UNIVERSAL

17.0% Sammy

24.3%

2

DAITO

15.9% Sammy

15.3% UNIVERSAL

15.4% UNIVERSAL

16.6% Sammy

14.7% UNIVERSAL

22.9%

3

YAMASA

15.6% YAMASA

14.6% OLYMPIA

8.6% DAITO

10.4% OLYMPIA

11.8.% KITA DENSHI

10.2%

8.8% KITA DENSHIHEIWA/
10.3% OLYMPIA

9.1%

7.5% SANKYO

8.3% Enterrise

6.4%

HEIWA/

4

UNIVERSAL

13.7% DAITO

14.0% SANKYO

8.4% YAMASA

5SANKYO

7.6% KITA DENSHI

8.3% DAITO

7.3% OLYMPIAHEIWA/HEIWA/* Sammy’s sales share includes RODEO, IGT, TRIVY, and TAIYO ELEC
* SANKYO’s sales share includes Bisty* ARUZE changed its name to Universal Entertainmnent Corporation* UNIVERSAL’s sales share includes Eleco, MIZUHO and Macy
* OLYMPIA’s sales includes HEIWA’s sales; Total sales of all OLYMPIA and HEIWA brands is shownQ2 3/2018

43

Copyright 2017 FIELDS CORPORATION All rights reserved.

Monthly trends of pachinko halls
The data is updated every month by the Ministry of Economy, Trade and Industry, Current Survey of Selected Service Industries

Net sales per hall (Unit: Millions of yen)
Installed machines per hall (Unit: Machines)

498 499 498 500
498

498 498 498

514 515 516 516 516 516 516 519 524 522 521
499 504 502 504 504 506 506 509 511 511 512 513
524 520500 502 503 502 503 504 506 506 512 512 512 514 515 514 515 516 515 516 517 516 522 520

340
341 326347
325
325
322 311317 338 308
303
301 310 312
301
300 282300
287
282 289 288290
287
287
274
272 280 270 280
263
262
264
269
264 264
247 253 253251 237 248
240 244 244
248
242 243
237 228
220
233
234
225

Jan. 2013

Jul. 2013

Jan. 2014

Jul. 2014

Jan. 2015

Jul. 2015

Jan. 2016

Jul. 2016

Jan. 2017

Jul. 2017*The Ministry of Economy, Trade and Industry outsource to the Zennichiyuren to pick up the hall for survey from 47 prefectures.
*The figures are real number value of Current Survey of Selected Service Industries from Q1, FY3/2018.

Condition of model certification tests
The data is updated every month by Security Communications Association, Model certification test operations for PS machines; statistical data

Pachinko Machine
2014

2015

2016

2017

Jun.

Feb.

Mar.

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Application

45

57

44

51

52

48

48

48

48

60

48

53

602

Pass

37

51

36

44

45

41

44

39

41

47

42

38

505

Passing test Ratio

82.2%

89.5%

81.8%

86.3%

86.5%

85.4%

91.7%

81.3%

85.4%

78.3%

87.5%

71.6%

83.8%

Application

55

53

60

50

58

66

58

63

65

52

60

50

690

Pass

37

41

45

36

50

59

47

50

54

35

36

28

518

Passing test Ratio

67.3%

77.4%

75.0%

72.0%

86.2%

89.4%

81.0%

79.4%

83.1%

Application

54

73

88

79

58

94

69

81

70

67.3%
53

60.0%
73

56.0%
61

75.1%
853

Pass

26

28

49

41

27

45

24

35

29

25

38

29

396

Passing test Ratio

48.1%

38.4%

55.7%

51.9%

46.6%

47.9%

91

85

61

67

47.2%
58

46.4%

81

41.4%
73

47.5%

65

43.2%
78

52.1%

Application

34.8%
58

Pass

38

31

38

34

24

28

25

24

33

28

Passing test Ratio

58.5%

38.3%

41.8%

40.0%

39.3%

41.8%

43.1%

30.7%

45.2%

48.2%

Jun.

Feb.

Mar.

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

42
21
50.0%
17
5
29.4%
59

45
21
46.7%
8
3
37.5%
69

38
12
31.6%
31
14
45.2%
51

60
23
38.3%
39
19
48.7%
75

53
17
32.1%
43
19
44.2%
50

61
29
47.5%
35
15
42.9%
47

61
24
39.3%
95
45
47.4%
63

49
21
42.9%
74
28
37.8%
50

46
3
6.5%
37
13
35.1%
67

32
13
40.6%
62
29
46.8%
82

20
12
60.0%
67
31
46.3%
62

38
7
18.4%
71
29
40.8%
70

545
203
37.2%
579
250
43.2%
745

Pachislot Machine
2014
2015
2016

2017

Q2 3/2018

Application
Pass
Passing test Ratio
Application
Pass
Passing test Ratio
Application
Pass

25

29

22

33

22

13

24

21

23

38

27

23

300

Passing test Ratio

42.4%

42.0%

43.1%

44.0%

44.0%

27.7%

38.1%

42.0%

34.3%

46.3%

43.5%

32.9%

40.3%

Application

55

79

84

70

76

85

56

63

63

73

Pass

20

32

33

17

26

30

27

26

29

30

Passing test Ratio

36.4%

40.5%

39.3%

24.3%

34.2%

35.3%

48.2%

41.2%

46.0%

41.0%

44

Copyright 2017 FIELDS CORPORATION All rights reserved.

8Entertainment market data

Q2 3/2018

P.46

Market scale of digital content business (updated)
Box-office of domestic movie theaters

P.47

Market scale of animation industry
Overseas sales in Japanese animation industry market (updated)

P.48

Market scale of broadcasting industry (updated)
Overseas development of Japanese broadcasting contents

P.49

Trends in publishing market and e-book/e-magazine market (updated)
Sales amount of comic books and comic magazines

P.50

Trends in games market (updated)
Overseas development of Japanese game contents (updated)

P.51

Trends in toys market
Market scale of mobile business (updated)

45

Copyright 2017 FIELDS CORPORATION All rights reserved.

Market scale of digital content business (updated)
The data is updated every September by Digital Content Association, White Paper on Digital Content(Unit: Billions of yen)

Still image/Text

Animation

Music and soundGames

6,163.8
5,372.3

5,328.7

1,166.0

1,070.3

4,969.6
4,583.2
4,065.7
3,538.3
3,172.3
1,047.4

591.4
193.2
2003

1,257.2

1,104.3

1,379.6

1,495.6

1,717.4

1,702.6

1,031.1

1,034.0

939.3

924.4

907.8

902.5

4,164.5

4,194.5

4,229.0

4,157.5

4,187.5

4,291.6

253.9
2011

198.3
2012

182.6
2013

202.5
2014

226.1
2015

260.4

1,232.1

1,923.2

1,167.5

1,138.2

1,291.2
1,325.2

1,327.2
841.5

7,377.7

7,001.8

6,806.4

1,073.2

1,265.2

1,115.1

1,337.7
1,340.3

1,234.4

7,024.0

6,846.5

6,681.6

1,816.9
1,234.9

2,208.2

3,665.4
2,877.7

1,497.0

265.3

378

495.8

627.1

740.9

2004

2005

2006

2007

2008

242.5
2009

257.7
2010

2016 (Year)Box-office of domestic movie theaters
The data is updated every January by Motion Picture Producers Association of Japanese, Inc., Statistics of Film Industry in Japan(Unit: Billions of yen)Japanese movies

Foreign movies
235.5

203.3

210.9

220.7
198.2

202.9

198.4

194.8

206

195.2
181.2

136.1

Q2 3/2018

131.9

95.0
116.4

67.1

79.1

81.8

2003

2004

2005

107.9

2006

103.8

94.6

2007

79.0

102.5

88.7

194.2

207

217.1
86.9

86.3

96.7

117.6

120.7

120.3

2013

2014

2015

67.0

76.5

128.2

2012

81.7

115.9

117.3

118.2

2008

2009

2010

46

99.5

2011

148.6

2016

(Year)

Copyright 2017 FIELDS CORPORATION All rights reserved.

Market scale of animation industry
The data is updated every April by Association of Japanese Animation, Fluctuations in Japan’s animation market
The data of PS is calculated from shipment of PS machines that utilized anime IP (Intellectual property) by FIELDS.
(The data of except PS are Calculated according to amount of user’s payment.)(Unit: Billions of yen)TV

Theater/Movie

Video

BroadcastMusic

Overseas

Pachinko/Pachislot

Live

Commercialization

1825.51629.61303.2

1349.91313.91220.81379.8152.81118.7

421.2
9.1

482.7
23.5

521.5
12

520.4

26.1

439
26.3

1254.2
166.5

413.7

1313.11329.51333.3

122.6

202.6

227.2

286.7
254.4

27

30.7

29.7

266.9

240.8

24.5

23

530.5

597.4

536.4

559.7

627.4

594.3

573.2

1476

30.8

29.6
242.7

298.1

282.3
24.6

326.5
23.7

598.5

655.2

52.3
294.1

583.3

25.8

579.4

433.7

461.7

504.9

1
117.6
19.6
116.5

1.8
103.1
38
110

4.1
138.8
17.8
104.1

8.4
135.8
28.4
100.3

9.8
127.8
21.2
92.4

10.2
111.3
33.8
94.6

12.3
105.2
29.9
95.5

14.9
108.5
33.8
89.5

16
106.7
28.5
90

27.2
105.9
40.9
95.1

34

40.8

43.7

115.3
47
102

102.1
41.7
110.7

92.8
46.9
107.2

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

(Year)

Overseas Sales in Japanese Animation Industry Market (Updated)
The data is updated every September by Association of Japanese Animation, Report on Japanese Animation Industry 2016

(Unit: Billions of yen)

According to the Association of Japanese Animations,583.3

overseas sales for the Japanese animation industry market rose
sharply in 2015 to ¥583.3 billion (up 78.7% YoY), as the year
saw the animation industry actively begin to respond tooverseas markets.
Over the previous 3 years, overseas sales were unchanged,

286.7

266.9

2010

2011

however, this sudden record sales turnover is largely due to

240.8

282.3

326.5

the explosive purchasing in China. The market expansion was
also driven by exponential growth in the revenue window for
distribution, mainly in China. Advances in the media
environment in Thailand and Malaysia have also helped tolead this market expansion.

Q2 3/2018

47

2012

2013

2014

2015

(Year)

Copyright 2017 FIELDS CORPORATION All rights reserved.

Market scale of broadcasting industry (updated)
The data is updated every September by Ministry of Internal Affairs and Communication, Status of Earnings and Expenses of Private
Broadcasting Organizations.
(Unit: Billions of yen)

NHK(=Japan Broadcasting Corporation)

3,835.6
333
299.5

Terrestrial broadcasters

3,958.0

4,003.7

4,042.2

4,097.5

353.3

385

405

474.6

315.8

341.4

352.5

373.7

3,979.4
466.7
390.5

Satellite broadcasters

Cable broadcasters

3,803.7

3,887.5

3,889.4

3,869.8

3,908.2

3,850.0

3,885.3

3,903.6

513.4

543.7

517.7

493.1

503

497.5

500.3

503.1

388.7

418.5

449

451

449.1

366.1

380.9

346.3

2,257.4

2,265.5

2,250.2

2,287.0

2,321.6

2,337.1

2,341.6

2,377.3

2,522.9

2,615.3

2,613.8

2,609.1

2,584.8

2,449.3

680.2

673.6

663.5

675.6

664.4

672.9

644.2

659.8

672.5

638.7

634.5

649.3

662.5

676.9

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

(FY)

Overseas development of Japanese broadcasting contents
The data is created based on Analysis of the Current Overseas Expansion of Broadcasting Content (FY2015), published by the Institute for Information
and Communications Policy (IICP), Ministry of Communications and Internal Affairs (MIC).

According to the MIC’s IICP, the value of Japanese broadcasting content
exported overseas has been increasing every year, and in FY2015, it reached¥28.85 billion, approximately 4.4 times the value in FY2010 (up 58.0% YoY).

Export of program broadcast rights
Rights to produce video/DVD
Merchandising rights

Internet distribution rights
Format remake
Other

Furthermore, while selling “program broadcasting rights” was the traditional
method for broadcasting content, now, overseas expansion based on “format¥1.66 billion(5.8%)

sales” and “remake rights” are gaining traction. The sale of “Internet distribution
rights” is also growing rapidly. (FY2014 19.0% → FY2015 29.7%)¥5.95 billion(20.6%)(Unit: Billions of yen)
Export of program broadcast rights
Rights to produce video/DVD
Merchandising rights

Q2 3/2018

28.85

Internet distribution rights
Format remake
Other

6.63

7.16

6.25

6.36

0.04 10.43
1.73
0.73
1.01
0.69
6.22

2010

2011

2012

13.78
0.12
3.21
1.00
1.19
2.04
6.21
2013

1.66
¥1.63 billion(5.6%)

5.95
18.25
0.28
3.89
1.07
0.91
3.47

1.63
1.37

8.62

9.66

2014

2015

Breakdown of overseas
broadcasting market,
FY2015¥28.85 billion¥9.66 billion(33.5%)¥1.37 billion(4.8%)

8.57¥8.57 billion(29.7%)48(FY)

Copyright 2017 FIELDS CORPORATION All rights reserved.

Trends in publishing market and e-book/e-magazine market (updated)
The data is updated the end of April every year by Digital Content Association of Japan, White Paper on Digital Content 2017.
According to the White Paper on Digital Content 2017 by the Digital Content Association of Japan, book sales in 2016 decreased by 0.6%
YoY, to ¥737.0 billion. Thus, the decreasing trend continued. Magazine sales also fell below book sales, decreasing for the 19th
consecutive year by 5.9% YoY, to ¥733.9 billion.
In recent years, the digitalization of the content market has progressed, with the digital ratio increasing by 1.9% YoY, reaching 67.9% in
2016. With this, large increases continued to be observed for e-books (increase of 24.7% YoY, to ¥197.6 billion) and e-magazines (increaseof 24.7% YoY, to ¥30.2 billion).

Publishing Market Trends
Book publishing

1,874.9

1,053.6

1,804.3

984.4

E-book/E-magazine Market Trends

Magazine sales

1,739.8

938.5

E-magazines
E-books
Ratio of digital contents in content market (%)(Unit: Billions of yen)

1,682.3

1,606.5

897.2

852.0

300
1,522.1

1,470.9

250

2010

819.9

2011

801.3

2012

785.1

754.5

2013

2014

63.3

64.0

65.4

780.1

733.9

742.0

141.1

2015

2016

50

70.0

182.6

150

737.0

67.9

66.0

56.9

200

100
821.3

62.2

(Unit: Billions of yen)

101.3
65.6

65.1

76.8
3.9

0.6

2.2
62.9

72.9

93.6

2010

2011

2012

2013

126.6

158.4

197.6

2014

2015

40.0
30.0

0

(Year)

60.0
50.0

24.2

14.5

7.7

65.0

227.8
30.2

2016

20.0
(Year)

Sales amount of comic books and comic magazines
The data is updated every April by All Japan Magazine and Book Publisher’s Editor’s Association, Annual Report of Publishing Indicator.

(Unit: Billions of yen)

Comic book

Comic magazine

516

502.3

504.7

481

469.9

448.3
418.7

261.1

Q2 3/2018

254.9

242.1

254.9

249.8

260.2

2003

2004

2005

227.7

220.4

211.1

409.1

390.3

376.6

366.9

356.9
326.8

191.4

177.5

165

296.3
156.4

143.8

131.3

116.6

101.6

253.3

249.5

237.2

227.4

231.5

225.3

220.2

223.1

225.6

210.2

194.7

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016 (Year)

49

Copyright 2017 FIELDS CORPORATION All rights reserved.

Trends in games market (updated)
The data is updated every June by Gzbrain Inc., White Paper on Famitsu Games 2017

(Billions of yen)
Household game market

The Famitsu Game White Paper 2017 by Gzbrain Inc. states that

Online platform game market

the household game market decreased 4.5% YoY to ¥343.9 billion(total of game hardware and software) in 2016.

1,144.7

1,192.4

698.3

788.6

1,359.0

1,380.0

998.9

1,036.1

977.6

Meanwhile, the online platform game market (game apps for
smartphones/tablets, games for feature phones, and online PC

811.8

847.6

296.3

364.8

515.5

482.8

483.3

446.4

403.8

360.1

343.9

2010

2011

2012

2013

2014

2015

2016

494.3

games) increased 3.7% YoY to ¥1,036.1 billion. As a result, thesize of the game market in Japan reached a record-high of ¥1,380.0
billion, increased 1.5% YoY.
Within the online platform game market, the size of the game appmarket (game apps for smartphones/tablets for games on SNS

Game apps

platforms for feature phones) increased 4.4% YoY to ¥969.0

Other online games(PC, feature phones)(Year)

Household game market

billion, accounting for approximately 70% of the domestic game
¥343.9 billion(24.9%)

market and helping to drive its expansion.

Breakdown of theGame Market in Japan
in 2016¥67.1 billion(4.9%)¥1,380.0 billion¥969.0 billion(70.2%)

Overseas development of Japanese game contents (updated)
This data is updated every September by Digital Content Association of Japan, Digital Content White Paper 2017.
Scale of exports of home-console video games＊1
Sales for online game operating services via overseas(Billions of yen)

According to the “Digital Content White Paper 2017” (DigitalContent Association of Japan), the scale of exports of home-console

1,234.1

video games in 2016 was valued at ¥1,066.7 billion (down 25.4%

1,374.7

1,429.8
1,066.7

YoY), while the sales value for overseas expansion, including
exports by Japanese online game operators (licensing) and game

411.5

operating services, was ¥246.6 billion. (down 0.0% YoY).
In particular, the portion of sales for online game operating services
via overseas bases was ¥233.2 billion, accounting for over 90% of
the overall amount.

293.0

8.0

9.3

204.2
10.5

2010

2011

2012

173.6

160.4

2013

2014

246.7

246.6

2015

2016

(Year)

Overseas Export (licensing)
Sales for overseas online game operating services (domestic bases)
Sales for overseas online game operating services (overseas bases)¥9.40 billion(3.8%)¥3.97 billion(1.6%)Breakdown of overseas
expansion by Japanese online
game operators in 2016
¥246.6 billion¥233.24 billion(94.6%)*1 The figures for 2010 to 2012 are shipment value for overseas by Japanese subsidiaries (excluding foreign companies)
Q2 3/201850

Copyright 2017 FIELDS CORPORATION All rights reserved.

Trends in toys market
The data is updated every May by the Japan Toy Association(Unit: Billions of yen)

According to an announcement by The Japan Toy Association, theJapanese toy market in FY2016 was worth 803.1 billion yen (up 0.3%
YoY). FY2014 saw the highest sales in 10 years, with sales over ¥800
billion for the first time since FY2004, and for the following three
years, sales have stayed at over ¥800 billion. Meanwhile, in terms of

767.0

746.2

750.9

2011

2012

2013

808.7

800.5

803.1

2014

2015

2016

peripheral categories, the capsule toys market was worth ¥27.7 billion(down 10.9% YoY), and the candy toy market was valued at ¥46.8
billion (down 10.0% YoY).
In FY2016, sales of trading card games grew significantly, continuing
the trend of the previous fiscal year. Regular products such as dolls also
drove the market. As can be seen in its double-digit growth, one featureof this category in recent years is an increasing number of boys playing
with play kitchens and play houses, although these have previously
been seen as girls’ toys.

(FY)Market scale of mobile business (updated)
The data is updated every July by Mobile Content Forum.

Mobile content market(Unit: Billions of yen)

Mobile commerce market

5,061.9
4,422.8
3,904.6
3,186.2

3,014.2
2,859.6
2,448.0

2,350.7
1,906.1
1,160.1
384.2

Q2 3/2018

519.6

722.4

1,352.4

930.7
564.1

732.9

1,520.6

1,935.9

1,655.0
1,499.7

868.9

968.1

1,008.5

1,171.6

170.9
213.3

259.3
260.3

407.4
315.0

427.2

483.5

552.5

646.5

734.5

851.0

1,078.3

366.6

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

51

1,456.6

1,563.2

2014

2015

1,875.7

2016 (Year)

Copyright 2017 FIELDS CORPORATION All rights reserved.

9
Corporate information etc.

Q2 3/2018

P.53

Corporate profile
Stock information

P.54

Organization

P.55

Main group companies

P.56

Our history

P.57

Corporate governance system

P.58

Financial strategies
Profit return policy

P.59

CSR activities

P.62

Reference: notification of our IR site

52

Copyright 2017 FIELDS CORPORATION All rights reserved.

Corporate profile(As of September 30, 2017)
Company name

FIELDS CORPORATION
http://www.fields.biz/

Establishment

June 1988(Started business as Toyo Shoji Co., Ltd. in 1983)

Address of thehead office

Shibuya Garden Tower,
16-17 Nampeidai-cho, Shibuya-ku, Tokyo
150-0036, Japan

Common stock¥7,948 million

Stockinformation

Total number of shares issued and outstanding:
34,700,000 (Treasury stock: 1,516,300)

Securities
exchange

The first section of the Tokyo Stock Exchange
Code: 2767

Number of
employees

1,606 (Consolidated), 746 (Non-Consolidated)

Main businessactivities

Content-related businesses
Planning, development and sales of
PS machines

Consolidated
Subsidiaries

・Lucent Pictures Entertainment, Inc.
・Digital Frontier Inc.
・Tsuburaya Productions Co., Ltd.
・BOOOM Corporation
・K.K. CROSSALPHA
and others total 13 companies

Equity method
companies

・HERO’S INC.
・Kadokawa Haruki Corporationand others total 8 companies<Regional Offices: 7>
Hokkaido-Tohoku, North Kanto, Tokyo,
Nagoya, Osaka, Chugoku-Shikoku, Kyushu
Regional<Branch Offices: 26>
Offices andSapporo, Sendai, Aomori, Takasaki, Niigata,
Branch Offices Koriyama, Tokyo, West Tokyo, Chiba, Saitama,
Yokohama, Tsukuba, Nagoya, Mie, Shizuoka,
Osaka, Kyoto, Kobe, Kanazawa, Hiroshima,
Yamaguchi, Matsuyama, Fukuoka, Saga,
Kumamoto, Kagoshima

Kyushu4 Branch Offices
Chugoku-Shikoku
3 Branch Offices

Hokkaido-Tohoku
3 Branch Offices
North Kanto
3 Branch Offices

Tokyo 6 Branch Offices
Nagoya 4 Branch Offices
Osaka 3
Branch Offices
Source: FIELDS

Stock information
Stock Information

Major shareholders

Total number of authorized shares

138,800,000

number of shares issued

34,700,000

Treasury stock

1,516,300

shareholders

Number ofshares held

Percentage
of outstanding
shares held

Hidetoshi Yamamoto

8,875,000

25.58%SANKYO CO., LTD.

4,975,000

14.34%

Takashi Yamamoto

3,612,800

10.41%NORTHERN TRUST CO. (AVFC) RE
NVI01

1,704,400

4.91%

Mint Co.

1,600,000

4.61%

1,516,300

4.37%

Shareholders

8,812

By type of shareholder
Financial institutions
Other Japanese companies
Individuals and others(As of September 30, 2017)

Securities companies
Foreign companies and others
Treasury stock

0.8%
End of
September,
2017

6.7%

20.0%

16.2%

51.9%

4.4%

Treasury Stock

20.0%

20.0%

49.5%

4.4%

NORTHERN TRUST CO.
(AVFC) RE IEDU UCITS CLIENTS NONLENDING 15PCT TREATY ACCOUNT

719,800

2.07%

STATE STREET BANK AND TRUSTCOMPANY 505019

615,600

1.77%

NORTHERN TRUST CO.
(AVFC) SUB A/C NON TREATY

493,100

1.42%

GOLDMAN, SACHS & CO. REG

480,200

1.38%

0.8%
End ofMarch, 2017

5.3%
0.7%

End ofMarch, 2016

20.0%
5.1%
1.6%

End ofMarch, 2015

20.2%

23.1%

18.7%

46.7%

52.8%

4.4%

4.4%

2.3%

Source: FIELDS
Q2 3/201853

Copyright 2017 FIELDS CORPORATION All rights reserved.

Organization
General Meeting of Shareholders

Board of Directors(As of September 30, 2017)

Board of Statutory Auditors

Chairman and CEO
President and COO
Internal Audit Office
Executive Assistant Office
Legal Office
Corporate Communications Office
Human Resource and Organization
Development Office
Research and Development Office
IP Marketing Office
Cross Media Business
Management Division

Cross Media Business Department

Pachinko/Pachislot Business
Management Division

PS Business Strategy OfficeMedia Relations Department
Products Department
Sales Management Department
Regional Offices

Planning and Administration
Division

Planning and Administration
Department
Information System Department
General Affairs Department

Source: FIELDS
Q2 3/2018

54

Copyright 2017 FIELDS CORPORATION All rights reserved.

Main group companies(As of September 30, 2017)

Company name

Comic

Holding
Paid-inRatio ofcapitalvoting rights (Million yen)

Address

Business activities

Investment date

□ HERO’S INC.

49.0

10

Shibuya-ku, Planning, operation and production ofTokyo
comic magazine and character contents

Apr. 2010○ Lucent Pictures
Entertainment, Inc.

100.0

10

Shibuya-ku, Planning, production and producing ofTokyo
animations

Oct. 2007○ Digital Frontier Inc.

86.9

31

Shibuya-ku,
Planning and production of CG etc.
Tokyo

Apr. 2010□ SPO Entertainment Inc.

31.8

371

Chuo-ku,Tokyo

Mar. 2008○ FutureScope Corp.

94.4

60

Meguro-ku, Service provider and mail order ofTokyo
mobile contents

Oct. 2006○ Tsuburaya Productions
Co., Ltd.

51.0

310

Planning and production of movie/TV
Shibuya-ku,
Planning, production and sales ofTokyocharacter goods

Apr. 2010○ Total Workout
premium management Inc.

95.0

5

Shibuya-ku,
Running of fitness gym
Tokyo

May 2011○ FIELDS Jr. Corporation

100.0

10

Shibuya-ku,
PS machines maintenance, etc.
Tokyo

Mar. 2002○ Shinnichi Technology
Co., Ltd.

100.0

10

Meguro-ku,
Development of PS machinesTokyo

Jan. 2008○ BOOOM Corporation

100.0

10

Shibuya-ku, Planning and development of PSTokyo
machines

May 2009□SOUGOU MEDIA INC.

35.0

10

Shibuya-ku,
Advertising agency work, etc.
Tokyo

Mar. 2010○ MICROCABIN CORP.

100.0

10

Yokkaichi- Planning and development of softwareshi, Miefor commercial-use machines

Jan. 2011□ MIZUHO CORP.

49.7

10

Koto-ku,Tokyo

Development and manufacturing of PS
machines

Feb. 2012□NANASHOWCORPORATION

38.8

40

Shibuya-ku, Development and manufacturing of PSTokyo
machines

Jan. 2014○ K.K. CROSS ALPHA

100.0

10

Shibuya-ku, Development and manufacturing ofTokyopachislot machines

May 2015○ K.K. Spiky

100.0

100

Shibuya-ku, Development and manufacturing ofTokyopachislot machines

May 2015

Animation

Movie/TV

Planning, production and distribution ofmovie etc.

MerchandisingInteractive
Media

Consumer
Products

Pachinko/
Pachislot(PS)*○The consolidated subsidiaryQ2 3/2018□The subsidiaries and affiliates accounted for using the equity method.

55

Source: FIELDS
Copyright 2017 FIELDS CORPORATION All rights reserved.

Our history
From 1988
Seeking to create newentertainment thatenriches people’s
lives

1988

Toyo Shoji Co., Ltd. established in Nagoya to sell PS machines

1992

Leisure Nippon News Company acquired; Formulation of a vision for the pachinko industry began
Cutting-edge information service launched
1992 Hall TV, a pachinko hall management support system, launched
1994 Pachinko Information Station, a direct-to-hall communications satellite broadcast for the pachinko industry, launched
Regional and branch offices throughout Japan were expanded to establish our foundation as a distributor
ISO 9002 certification (Sales Division) obtained to provide superior operational quality to customers

2001

Company name changed from Toyo Shoji Co., Ltd. to FIELDS CORPORATION
Alliance with leading manufacturers to develop PS machines utilizing IP

From 1998
Focusing on developing machinesthat provide greater entertainment value

1999

2000 Alliance with Sammy Corporation; Exclusive sales of RODEO brand machines began
2003 Alliance with SANKYO CO., LTD.; Exclusive sales of Bisty brand machines began
2008 Alliance with KYORAKU SANGYO; Exclusive sales of OK!! brand began
2009

Alliance with Enterrise Co., Ltd. (subsidiary of CAPCOM CO., LTD.); Exclusive sales of Enterrise
brand began

2012 Alliance with Universal Entertainment Corporation2013 Alliance with D-light Co., Ltd.
2014 Alliance with NANASHOW Corporation

2004 Launched
CR Neon Genesis
Evangelion
pachinko machine2015 K.K. Aristocrat Technologies (currently K.K. CROSSALPHA ) made a subsidiary
K.K. Spiky made a subsidiary (wholly-owned subsidiary of K.K. Aristocrat Technologies currently knows
as K.K. CROSSALPHA )Alliance with Daiichi Shokai Co., Ltd.
Sports entertainment field entered to acquire IP rights
2001 Professional Management Co., Ltd. launched; Entertainment production began
2001 Total Workout Corporation established to provide high-quality sports gyms
2005 3 sports-related subsidiaries merged and renamed Japan Sports Marketing Inc. (JSM Inc.)
2007 EXPRESS Inc. made a subsidiary2011 Total Workout premium management Inc. established2012 Absorption of JSM Inc.’s fitness club business considering future growth and synergistic effects
2013 Absorption-type merger of EXPRESS Inc. aiming at improving management efficiency

From 2003
Toward the multifaceted development of IP

20032014 Dining facility TOTAL FOODS (produced by TOTAL Workout) opened
Shares listed on the JASDAQ market; New IP core business model announced
The video game field entered as part of multifaceted IP development
2004 PS machines simulator software launched, following investment in D3 Publisher Inc.
2009 D3 INC. shares sold to BANDAI NAMUCO Games Inc.; Relationship with BANDAI NAMCO Games strengthened
The movie field entered to acquire IP and promote multifaceted IP development
2005 Planning and production of many movies for the theater began, following investment in Kadokawa Haruki Corporation
2008

Promotion of trend-setting cinema complexes for independent films began, following investment in SPO Entertainment
Inc. (management company of movie theaters)

The online services field including mobile entered for the acquisition, creation and multifaceted development of IP
2006 The mobile site FIELDS Mobile developed, following investment in FutureScope Corporation2010 IP Bros. Inc. jointly established with NHN Japan Corporation; PS-related site Nanapachi developed2015 Absorption merger of IP Bros Inc. by FutureScope Corp.
The video development field entered to enhance the entertainment offered by PS machines
2008 Shinnichi Technology Co., Ltd. established2009 F Corporation (currently BOOOM Corporation) established2011 MICROCABIN CORP. made a subsidiary2011 NEX ENTERTAINMENT CO., LTD. made a subsidiary2013 F Corporation (currently XAAX Inc.) established
The digital comics fields entered as part of multifaceted IP development efforts/ closure
2008 Digital comics distribution began, following investment in Bbmf Magazine, inc.
2012 Sold shares in Bbmf Magazine, inc.

©khara /Project Eva. ©Bisty ©khara
Q2 3/2018

Source: FIELDS

56

Copyright 2017 FIELDS CORPORATION All rights reserved.

Our tracks

From 2008
Toward cultivation and commercialization of IP

2008

The visual field entered to acquire and cultivate IP
2007

Operations at Lucent Pictures Entertainment, Inc. began;
Feature-length animation film trilogy BERSERK planned and produced

2010 Digital Frontier Inc. made a subsidiary; Provision of high-quality visual technology began
2011 Digital Frontier (Taiwan) made a subsidiary to expand the film production line overseas
Fly Studio SDN. BHD. (Malaysia) made a subsidiary to expand the film production line overseas
2016 TV anime BERSERK broadcasting on Animeism of MBS and other, wowow
Full-3DCG animation movie GANTZ:O released2017 TV anime BERSERK broadcasting (second series) on Animeism of MBS and other, wowow
TV anime Altair: A Record of Battles broadcasting on Animeism of MBS and other, wowow
TV anime Infini-T Force broadcasting on NTV network
The comic field entered to create IP2010 Publishing company HERO’S INC. jointly established with Shogakukan Creative INC.
2011 Publishing of HERO’S Monthly magazine began
2012 Published HERO’S Comics
2017 ATOM THE BIGINNING broadcasting on NHK
Acquired shares in No9 Inc., which operates a electronic comic platform business.
Toward holding/cultivating IP
2010 Tsuburaya Productions Co., Ltd., owner of the “Ultraman” series and other high-quality IP, made a subsidiaryGroup systems set up and network with external partners strengthened to raise IP value
2012

Collaboration with SOTSU CO., LTD. and Toho Co., Ltd. to begin cross-media development of MAJESTIC
PRINCE2013 TV anime MAJESTIC PRINCE broadcasting2014 APPLESEED ALPHA produced with US-based Sony Pictures Entertainment released in North America and Japan
Alliance with DLE Inc. and a project launched for cross-media development of SWORDGAI, which runs in the
HERO’S Monthly
2015 Developing the new conceptual licensed brand A MAN of ULTRA with the companies of the various fields
2016

ACTIVERAID: Special Public Security Fifth Division Third Mobile Assault Eighth Unit broadcasting on TV
APPLESEED ALPHA received first prize by category at the VFX-JAPAN Awards 2016

A MAN of ULTRA received the grand prize for Character & Brand of the Year 2016 at the Japan Brand andLicensing Awards
Anime MAJESTIC PRINCE THE MOVIE released2017 Live-action film HURRICANE POLIMAR released
2015Market changed to first section of the Tokyo Stock Exchange

2016

Accelerating overseas development of IP

From 2016
Acceleration of global
IP promotion

2015 Ultraman live shows held in China, Hong Kong, Thailand, Malaysia, etc.
2016 Expanded e-book distribution of HERO’S titles in collaboration with China Mobile and kidstone.
Promoted distribution of visual products in collaboration with U.S. Crunchyroll and other SVOD operators
2017

Announcement of Medium-term Management Plan

Source: FIELDS
Q2 3/201857

Copyright 2017 FIELDS CORPORATION All rights reserved.

Corporate governance system
Basic Approach to Corporate Governance
FIELDS CORPORATION has identified its corporate philosophy as providing “The Greatest Leisure for All People,” andhas established a basic management policy of continuously enhancing corporate value. To realize this basic policy,
enabling corporate governance system functions is considered to be one of our key management issues. We enhance ourcorporate governance system by advancing reforms in our management structures and institutions specifically within theframework of the Board of Directors, the Board of Statutory Auditors, the Independent Auditors and the Board of
Corporate Officers.
*Please refer to “Corporate Governance” page of the URL below regarding handling aspect “Corporate Governance Code”
http://www.fields.biz/ir/e/csr/governance/outline/

General Meeting of Shareholders
Nomination and removal

Nomination and removal

Nomination and removal

ReportBoard of Directors

Independent Auditors
ReportReportNomination and removal

Chairman and CEO/President and COO

Board of Statutory Auditors
Audit
Cooperation

ReportCooperation

Internal Audit Office

Board of Corporate Officers

Nomination/Rejection of nomination/
Decision of removal/
Confirmation of accounting audit/
Verification of independence

Cooperation

Accounting audit
Internal audit

Business Operating Divisions

Enhancing internal governance framework
For governance, directors’ term of office will be changed from two years to one year so as to move towards a system where
directors’ performance is evaluated on an annual basis. To continue increasing our corporate value, we will focus on
strengthening our internal governance systems such as clarification of directors’ duties, and enhancing our internal
governance framework in line with the Corporate Governance Code.

Directors’ Duties
Clarification of directors’ duties(Director’s term of office changed
from two years to one years.)

Listed companies Duties
Enhancing internal
governance framework

Promotion of continuing
governance enhancement, basedon Corporate Governance Code

Source: FIELDS
Q2 3/2018

58

Copyright 2017 FIELDS CORPORATION All rights reserved.

Financial strategy
For financial strategies, to maintain and build a stable financial foundation, we will cooperate with various financial
institutions, and continue to work on ensuring soundness (maintaining reserves of at least ¥20 billion), ensuring stability(securing financing in line with form of business), stable shareholder returns (maintaining stable dividends), and enhancing
business structure (such as SG&A control).

Ensuring soundness

Ensuring stability

Maintain reserves (cash) of at

Secure financing in line withleast ¥20 billion

form of business

Build a stable financial
foundation
Stable shareholder returns

Enhance business structure

Maintain stable dividends

Building of business structure that will not
be upset by changes in market
environment including SG&A control etc.

Source: FIELDS

Profit return policy
Basic policy: Profit-based dividend/Consolidated payout ratio standard: Higher than 20% (Focus on stability)
FY

3/20093/20103/20113/20123/20133/20143/2015

Net income attributable toowners of parent(1,481)

3,289

7,520

5,991

4,720

5,370

3,018

Total dividend

1,534

1,503

1,660

1,659

1,659

1,659

-

45.9

22.1

27.7

35.1

30.9

As of 1st Half
Total number ofoutstanding common stock

347,000

347,000

347,000

347,000

347,000(excluding treasury stock)347,000

336,357

332,115332,115331,838

As of Full-YearTotal number ofoutstanding common stock

347,000

347,000

347,000

347,000(excluding treasury stock)347,000

336,357

332,115332,115

Payout ratio (%)

Dividend per one unit (Yen)

3/2016(Unit: Millions of yen)
3/20173/2018 E

118(12,483)

0-1,000

1,991

1,659

1,659

1,659

66.0

1,398.1--

34,700,000

34,700,000

34,700,000

34,700,000

34,700,000

33,183,800

33,183,800

33,183,800

33,183,700

33,183,700

347,000

34,700,000

34,700,000

34,700,000

34,700,000-

331,838

33,183,800

33,183,800

33,183,800

33,183,700-

Annualdividend
60 yenAnnualdividend
50 yenAnnualdividend
50 yenAnnualdividend
50 yenAnnualdividend
50 yenCommemorative
Dividend 10 yen

Annualdividend
50 yenAnnualdividend
50 yenAnnualdividend
50 yen E

Interimdividend
20 yen*1
Interimdividend
25 yen*2Interimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenInterimdividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yenYear-end
dividend
25 yen E

Annualdividend
45 yenAnnualdividend
45 yenInterimdividend
20 yenYear-end
dividend
25 yen*1 Interim dividends have increased as of November 4, 2010.
*2 A split of common shares was effected at a ratio of 1:100 with a record date of September 30, 2012, and all amounts are indicated taking the share split into account retroactively.
Source: FIELDS
Q2 3/2018

59

Copyright 2017 FIELDS CORPORATION All rights reserved.

CSR activities
FIELDS’ CSR
We offer products and services to fill people’s leisure time, which is expected to increase in the future in the mature society we live
in. We are confident that we can enrich people’s lives and lifestyles by enriching this leisure time, and that continuing these efforts
will lead to the happiness of the greater society.
In other words, “our activities based on our corporate philosophy fulfill our social responsibilities”, and acting in line with thisconcept is our responsibility to everyone who enjoys the Group’s products and services, shareholders providing capital and all of our
stakeholders.

CSR Promotion System
Board of Directors

・Establish company-wide CSR policy
・Establish Corporate Code of Conduct
・Oversee and monitor conditions of
CSR activities

Group
Cooperation

Board of Directors

President and COO

President and COO

Executive in Chargeof CSR
Business operating
divisionsManager responsible
for CSR

Staff Divisions

Leader in Chargeof CSR

Main Initiatives
Topics 1

Ongoing implementation of power-saving measures

Topics 3

The Company will continue to comply withpower-saving measures in 2017

Description

ISO 9001: 2015

Promotion of energy conservation measures (down 7% YoY)
・ Room temperature set at 28⁰C during summer
・ Use of lighting reduced and light bulbs changed to LED light bulbs
・ Energy-saving multi-function machines adopted

November 2016 Certification renewed system
Continuous improvement of quality management

Details

Topics 4

Introduction of the Eco-Car

Environmental awareness and introduction of eco-cars

Promotion of green procurement (purchase of products and services whichhave a lesser impact on the environment)
・Promotion of the procurement of products with environmental
labels/marks
Promotion of trash separation and recycling
・Collecting PET bottle caps total 478,000 (Translating into approximately
657 individual doses of polio vaccine for Jun. 2013 to Sep. 2017)

Topics 2

Renewed ISO 9001
Quality management system

Number of vehicles
introduced

234 (70% of all vehicles)

Target for
introduction

Sales cars (excluding vehicles with four-wheel drive used in cold
regions)

EffectReduction in CO2 by 1,400 t in 2016

Topics 5

Implementation of the social contribution activities

Establishment of Okinawa working center
Promotion of employment of disabled people
Employs people with disabilities in Okinawa to promote theemployment for people with disabilities
Fulfills the social responsibility through offering employment
opportunities and a comfortable working place to people withdisabilities

Continue to implement the environmental protection activities and
The social contribution activities
Feb. 2016

Collecting and donating stationaries through NGO Jiyu-Jin Foundation

Activities

Feb. 2016

TALKING PUMPs merchandise being developed by our firm (bottles
featuring the voices of different characters) has been donated to threeorphanages in Tokyo's Shibuya Ward, which is home to our head office

Establishment Date

April 1, 2010 (Opening ceremony: April 5, 2010)

Business Activities

Business of data imputing, etc.

Feb. 2016

FIELDS, Sotsu Co. Ltd., and FlyingDog, Inc., the creators of the
ACTIVERAID: Special Public Security Fifth Division Third Mobile Assault
Eighth Unit anime series, have collaborated with the Community Safety
Section of the Tokyo Metropolitan Police to produce posters against
shoplifting that were displayed throughout Tokyo

Mar. 2016

Participated in the Union beautification day at Shibuya Station, sponsoredby the Shibuya Ward Beautification Promotion Committee

Apr. 2016

Collecting and donating clothes through the NPO, Yofukupost Network
Meeting

May 2016

Collecting and donating stationaries through NGO Jiyu-Jin Foundation

Introduction of AED(Automatic External Defibrillator)

Topics 6
Activities

Installed a number of AEDs at visible places in the officebuilding such as near entrances to allow use by visitors andneighborhood residents, as well as by employees. Employees took
instruction course of AED.

Date

From January 7, 2011

Installation Site

Head office, regional offices, branches
Okinawa working center and Total Workout (gym):a total of 39 places

Source: FIELDS
Q2 3/201860

Copyright 2017 FIELDS CORPORATION All rights reserved.

CSR activities

Tsuburaya Productions Co., Ltd. and other sponsoring corporate group companies established ULTRAMAN
FOUNDATION immediately after the Great East Japan Earthquake in March 2011 to support the regions affected by theearthquake. This Foundation provides psychological and material support to children who are the hope for the future anddeploys the permanent support activities for their future.

Name

ULTRAMAN FOUNDATION

Representative

Hidetoshi Yamamoto(Tsuburaya Productions Co., Ltd. Chairman & CEO)Establishment

March 2011

Organizer

Tsuburaya Productions Co., Ltd.

URL

http://www.ultraman-kikin.jp/en/

Statement

Ultraman Foundation is a foundation that acknowledges children are the hopefor the future, and will provide everlasting support in all kinds of ways for thewelfare and well being of all children.
It is our mission to bring back the smiles to the faces of each child as soon as
possible, and we pray from our heart that the children will move on to theirbrighter future.

SloganA Foundation to support the present and future of the childrenⓒTSUBURAYA PROD.

TOPICS[Support visits to affected areas by torrential rains Fukuoka Prefecture]
Visits to Asakura City and Toho Village, Fukuoka Prefecture (October 2017)
Over 3 days from October 5 (Thu) to 7 (Sat), 2017, as part of support visits to children, the Ultraman Foundation, alongwith Ultra Heroes, visited 10 kindergartens and nursery schools in Asakura City and Toho Village (Asakura District),Fukuoka Prefecture. These 2 areas were seriously affected by the disaster caused by torrential rains that struck northern
Kyushu this summer.
On October 7 (Sat), the final day of the visit, Takeshi Tsuruno, who played the role of Shin Asuka in the “Ultraman Dyna”,
joined the cast, appearing at Ultra Hero Shows at 2 venues in Toho Village and Asakura City, and at nursery school eventsin Asakura City.
At the Ultra Hero Shows, the children shouted and cheered enthusiastically for their heroes. During the high-five part of theshows, “genki (pep-up) power” was transferred to the children, and there were smiles all round.

ⓒTSUBURAYA PROD.

Source: FIELDS
Q2 3/2018

61

Copyright 2017 FIELDS CORPORATION All rights reserved.

CSR activities
Activities
2011

Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Ishinomaki, Minamisanriku, Kesennuma, Higashimatsushima, Onagawa
Fukushima prefecture: Sukagawa, Koriyama, Iwaki, Fukushima
Iwate prefecture: Miyako, Otsuchi
Chiba prefecture: Asahi
Gifts of donations and other30 million yen to Miyagi prefecture
20 million yen to Fukushima prefecture
20 million yen and a microbus to Iwate prefectural office2012 Visits to provide support to regions affected by the earthquake
Miyagi prefecture: Ishinomaki, Onagawa
Fukushima prefecture: Koriyama, Sukagawa

2013 Visits to provide support to regions affected by the earthquake
Hero Caravan: Bringing Light to Children’s Hearts – 78 Places in Tohoku
Visits were made to 79 nurseries and kindergartens between March 2013 and March 2014, and contact was made with over 7,200
childrenVisits to provide support to regions affected by the earthquake
Miyagi prefecture: Higashimatsushima
Fukushima prefecture: Tomioka
Gifts of donations and other25 million yen and a microbus each donated to Iwate, Miyagi and Fukushima prefectures

2014 The Great East Japan Earthquake Recovery Charity Event Genki Festival 2014 was held in collaboration with Antonio Inoki
The Ultraman Foundation held Ultra Hero Shows at eight venues in the Tohoku region

2015

Expanding scope of activities for children needing support throughout Japan, including regions affected by the earthquake.
Redesigned donation collection boxes to expand the scope of our aid and created 5 types of donation collection boxes with a monster
motif.
Tohoku Caravan 2015 was held, including visits to orphanages, children’s hospitals, and kindergartens in Iwate and Miyagi
prefectures on September 21–24. The Ultra Heroes also participated in the summer camp of the Ultra League (participation by 6
schools from areas affected by the Great East Japan Earthquake), a junior high school girl’s volleyball interchange tournament held at
the same time, resulting in a total of approximately 800 people coming into contact with the Ultra Heroes.
To provide support to children in Joso city, where the Kanto and Tohoku Heavy Rainfall Disaster occurred in September, visits were
provided together with the Ultra Heroes to nurseries and kindergartens and the city ward office on November 11–12. They came into
contact with approximately 720 children.

2016 Following on from last year, visits were made with the Ultra Heroes to nurseries to offer support to the children of Joso City on

March 23–24. A visit was also made to an orphanage in Ibaraki prefecture, resulting in contact being made with approximately 290
children in total.
As part of efforts to provide support to children, a visit was made to the foster home and the pediatric ward in Tokyo Contact wasmade with approximately 100 children in total.
To provide support to children afflicted by the 2016 Kumamoto Earthquake, a visit was made to the nursery school, prefectural
government and city hall in Kumamoto on May 21-23. Contact was made with approximately 1,600 children in total.
As part of support visits to the children of Tottori who were affected by the earthquake, the Ultraman Foundation, along with Ultra
Heroes visited nurseries and the Tottori Prefectural Kurayoshi School. Contact was made with approximately 630 children in total.

2017 As a part of support visit to the children, Tohoku Caravan was held on March 12-13, including visits to hospitals and nursery schools
in Miyagi and Fukushima. Contact was made with approximately 250 children in total.
The ULTRA DREAM PROJECT together with Ultraman started visiting approximately 600 children’s nursing homes nationwide tobring courage and smiles to children throughout Japan.

ⓒTSUBURAYA PROD.
Source: FIELDS
Q2 3/2018

62

Copyright 2017 FIELDS CORPORATION All rights reserved.

Reference: notification of our IR site
IR materials are available from our IR website. Please visit us and utilize them.
IR Pages (Japanese)

IR Pages (English)

URL
http://www.fields.biz/ir/j/

URL
http://www.FIELDS.biz/ir/e/-Company profile-Data related to financial statements-Financial presentation-IR press releases-Corporate governance/CSR information-Shareholder and share information

IR information is also Available on our mobile site

IR siteCorporate site

[ DAIWA IR ]FY2016Company of Excellence[ Nikko IR ] Chosen for the “Best Corporate Website award FY2016”

Annual Report 2016 (English)[ Gomez ]FY2016
Silver Prize

Issued annually since the year ended March 31, 2004

[STEADY, FOCUSED, FORWARD]
Latest issue: December 28, 2016
Annual Report 2017 will be opened at Q3.

-Management Massage-Business Model Aimed at Realizing Enhanced IP Value-Review of Business Activities-Special Feature: FIELDS Business Strategy-CSR/Corporate Governance-Company and Stock Information-Financial Section
Source: FIELDS
Q2 3/2018

63

Copyright 2017 FIELDS CORPORATION All rights reserved.

Disclaimer
The plans, strategies and estimates of the Company indicated in these documents, other than actual results andestablished facts, include potential risks and uncertainties and cannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of the PS market in which
the Company operates, market competition and the products handled by the Company.