Annual Review 2008

C O N T E N T S

3 Foreword
5 Conservation and climate change
13 Major donor activities
14 Partnerships with business16 Income and expenditure
19 WWF International
Board and Directors© IVAN COLEMAN / WWF-CANON“Humanity’s relationship with the natural worldis delicate : the fragile ecosystems that underpin
our survival – healthy forests, safe fresh waterand bountiful seas – are increasingly under
threat. WWF’s flagship publication, The Living
Planet Report*, documents how the demands
we make on these natural resources now exceed
the Earth’s regenerative capacity by nearly
30 per cent.
Add unchecked climate change, andthe need to act now to build a more sustainable
future is clear.
The know-how and technology to reverse
current trends exist. It is not too late tosafeguard key habitats that provide food, shelterand sustain the livelihoods of billions of people.
It is still possible to adopt a more balanced
lifestyle that lightens mankind’s footprint on theenvironment.
Such a transformation calls for strong
leadership, innovative thinking and for all stakeholders to play a part. WWF is committed
to work with governments, the corporate sector
and civil organizations to achieve it.”
Chief Emeka Anyaoku
President, WWF International

Cover: Lone melting iceberg, Qaanaaq, Greenland© Staffan Widstrand

2| WWF Annual Review 2008

© BRENT STIRTON / GETTY IMAGES / WWF-UK* The Living Planet Report 2008 : www.panda.org/livingplanet

F O R E W O R D“2009 promises to be – must be – a turning point in the fightagainst climate change.”
WWF is engaged on many fronts. We were

“ The threat of climate change is the“ As more and more people
greatest natural crisis facing the world
understand what’s at stake,today. It is totally indiscriminate of race,
they become a part
culture and religion. It affects everyof the solution, and sharehuman being on the planet.”
both in the challenges
DESMOND TUTU
and opportunities presented
Archbishop Emeritus of Cape Town, South Africa
by Laureate
the climate
crises.”Nobel Peace Prize
1984
AL GOREone of the first to draw attention to thelikely impacts of climate change on
biodiversity. Today, we are witnessing theirgrowing severity. From the Arctic to the
Himalayas, from the Amazon Basin to
the Coral Triangle (see pages 5 to 10), weare working with local partners to limit
the damage – to safeguard some of the
Earth’s richest biodiversity and natural
resources that support the livelihoods ofmillions of people.
Our experience in the field enables
us to bring fresh evidence of the consequences of climate change to international
negotiations to control carbon emissions,its main cause. We have been closely
involved in the principal forum for international cooperation, the UN climate treaty,
since its earliest stages.
Through our local offices, we offer
expert counsel to governments andmuster political support for action in every
country whose engagement is criticalin securing a new global agreement.
Business also has a key role to play.
The companies we call “Climate Savers”(see page 10) are setting a corporate
example, working with WWF to reduce
emissions and to enlist the supportof suppliers, customers and others intheir industry sector. We also help informthe climate change debate and map
out solutions through collaboration withother business partners like Allianz
and McKinsey & Company.
Ultimately, decision makers must
listen to the public. In Earth Hour 2008, we
mobilized more than 50 million people in
35 countries to turn out lights in a symbolic
call for action on climate change. Someof the world’s most famous landmarks
went dark – the Golden Gate Bridgein San Francisco, the Coliseum in Rome,the Opera House in Sydney.
This year, Earth Hour was observedin more than 80 countries and thousandsof cities, including Beijing, Cape Town,
London, Los Angeles, Manila, Moscow,
Nairobi, Paris and Rio de Janeiro. The
message is clear: the time for debate
is over. People everywhere recognize theurgent need for action.
This Annual Review
summarizes WWF’s role inforging a new global deal on
climate change, criticalto all our futures. We hopeit inspires you to join us.

© KLAUS-HENNING GROTH / WWF-CANONJames P. Leape
Director General, WWF International

Children collect water from a borehole
funded by WWF, Tanzania.
WWF Annual Review 2008 | 3

4| WWF Annual Review 2008

Climate Change© WILD WONDERS OF EUROPE / STAFFAN WIDSTRAND / WWF

A

A N D

C L I M A T E

C H A N G E

s the destructive potential of global warming becomes increasingly evident, lesser
arguments and factional interests are being set aside. It is now generally accepted thatthe world is in the grip of a downward spiral that only concerted action can reverse.
The ecological impact of humanity’s footprint has caused the Earth’s natural biodiversity
to deteriorate – reducing, in turn, its capacity to absorb further excesses.
WWF has two strategic goals: to conserve biodiversity and to help reduce the ecologicalimpact of human activity so that, over time, the planet can recover a healthy equilibrium.
Consensus building among governments and other key stakeholders is criticalto achieving both. The ability to protect and conserve habitats and endangered species,
to ensure efficient use of water systems, or to sustainably manage just about everythingfrom fish stocks to tropical forests depends on the commitment of a chain of stakeholders
stretching from local communities to national and ultimately multinational institutions.
WWF is uniquely able to bring parties together.
We provide expertise – scientific and operational – in key sectors such as energy policy.
We have an established national presence and excellent institutional relationships indeveloping and developed countries around the world and understand the needs and perspectives of both. We are a trusted adviser to many governments and international bodies.
We also work closely with the private sector to develop knowledge and insight that will enablebusinesses and economies to grow sustainably.

And on the most important stageof all – the public stage – the signsof mounting concern over climatechange and support for global action
are unmistakable. The countdown
to Earth Hour 2009 began in Poznan
in parallel with the UN meeting. Major
cities who participated in the annual
event – initiated by WWF in Australia
in 2007 – include Cape Town, Chicago,
Copenhagen, Dubai, Hong Kong,
Istanbul, Las Vegas, Lisbon, London,
Los Angeles, Manila, Mexico City,© SLAWEK JANKOWSKI ALEF / WWF INTERNATIONALC O N S E R V A T I O N

Climate change and related weather
events were seldom out of thenews in 2008. New scientific evidence
suggests that global warming is
speeding up and that the threats it
poses may be even graver than thoseindicated in the milestone report of
the Intergovernmental Panel on
Climate Change (IPCC) publishedin 2007.
In this light, the response ofgovernments over the last 12 months
has been disappointing. The current
phase of the Kyoto Protocol –the first-ever global framework forperiod to negotiate a further global
agreement to limit carbon emissions.
Less than a year remains to resolve
many complex issues and establish
a new framework that includes
legally binding targets. An interim
conference in Poznan, Poland,in December 2008, offered little in
the way of progress, and at a parallel
meeting in Brussels, the Councilof the European Union – historicallya pace-setter in environmental
legislation – allowed an ambitious setof climate and energy proposals to
be watered down at the last minute.
If economic recession dampens
the political will to take tough decisions in 2009, the price ultimately
paid by economies around the world

WWF campaigners at UN Climate Change Conference, Poznan, Poland

reducing carbon emissions – expires
at the end of 2012. Beyond that is alegal void: uncertainty prevails rather
than the clear emission reduction
targets needed for governments andindustry to spur investment ina cleaner, more sustainable global
economy.
At a UN conference in Bali,
Indonesia, in December 2007, 192
countries agreed on a two-year

for failing to tackle climate change
will be higher and cause far greater
distress.
Hope can be drawn from thepositive involvement of a growing
number of developing countries.
Among others, China, India, Mexico,
the Philippines, South Africa andSouth Korea have introduced newenergy and emission control strategies in 2008 and some of the world’s
smallest countries, such as Tuvalu,
are coming forward with imaginativeideas to tackle climate change.

Oslo, Rome, San Francisco, Singapore,
Sydney, Toronto and Warsaw.
At 20 h30 local time on 28 March,hundreds of millions of people in communities around the world switched
off their lights for an hour in a
symbolic gesture of commitment totackle global warming and climatechange – a demonstration of public
will on a scale never before achieved
and one that no politician anywherein the world can afford to ignore!

Eurasian brown bears, Finland
WWF Annual Review 2008 | 5

Saving the Coral
Triangle
Climate change threatens the world’s
oceans and marine species aswell as its land masses. Rising sea
temperatures and alterations to
the flow of major currents can undermine entire ecosystems, impacting
species and habitats. Changes
in sea level pose additional problems
in coastal regions. Unchecked, theconsequences of global warming will

Indian and Pacific Oceans between
Indonesia, Malaysia, Papua New
Guinea, the Philippines, the Solomon
Islands and Timor-Leste. Its seascontain over half the world’s reefs,
75 per cent of all known coral
species and over 3,000 species of fishand marine mammals – including
endangered turtles, dolphins andwhales. They are bordered by vast
tracts of mangrove swamp that form
natural barriers to land erosion.
The economic value of the Coral
Triangle’s natural resources isphenomenal. It is the spawning groundand nursery for some of the richest
fisheries in the world, notably tuna,
which in itself supports a multi-billiondollar industry. Its marine attrac-

culminating in the signing of theCoral Triangle Initiative (CTI ) by six
heads of state.
The CTI establishes an unprecedented framework for joint action.
WWF has helped mobilize hundredsof millions of dollars of public
and private sector support within
and beyond the region for a packageof conservation and sustainable
development initiatives. Considerable
progress has been made in tacklingsome of the most pressing problems.
It is expected that an environmental blueprint for the future of theCoral Triangle will be finalized andTrouble on
the Roof of theWorld
The Himalayan Mountains are aptly
known as “the water towers of Asia”.
For millions of years, the snow
and ice sheathing their lofty peaks
have sustained life on the plains
far below. The glaciers on their flanks
feed rivers that support complex
ecosystems on which thousands ofspecies depend and are a primary

India and two in the Koshi river
basin of Nepal, which flows into theGanges river basin. Data gatheredfrom a network of weather andhydrological stations and satellite
imagery enables experts to monitor
ice melt and calculate changes towater discharge rates. From this,they can predict the potential downstream impact on ecosystems
and human habitation and help local
communities to adapt and increase
their resilience to change. A study isalso being carried out in Gokyo,a Ramsar site in the Everest regionof Nepal, to analyse the impact

Local Witness
Ang Tshering Sherpa lives in the
Solu Khumbu district of Nepal.
He has worked in mountaintourism for over 35 years and now
runs his own trekking business.
“We get between 600 and
800 mountain tourists a year –a relatively small number but
important to the local economy.
In the past, it took two months for
5-6 centimetres of snow to
melt. Today, that can happen in aweek and this is seriously affecting
our business. Many trekking
paths and campsites are becoming
unusable. New lakes are forming
everywhere in the mountains
and the size of existing ones is in-

Anemone colonies, Fiji

be increasingly severe in bothconservation and economic terms.
This is making a gloomy outlook
worse in parts of the world alreadycounting the costs of overfishing,indiscriminate bycatch and unsustainable coastal development.
The Coral Triangle is a primeexample. It is the planet’s mostimportant and ecologically diverse
marine area, extending for 6 million
square kilometres across the6| WWF Annual Review 2008

tions and natural beauty generate an
estimated US $12 billion annually intourist revenues. All of this is increasingly at risk.
WWF and its partners havebeen active in the Coral Triangle forover 20 years, studying its ecosystems and the impact of humanactivities on species and diversity
and supporting conservation efforts.
Working with regional governments,
it has helped to develop a seriesof policy recommendations and transboundary conservation proposals,

launched by participating governments at the World Oceans Congressin Indonesia in May 2009. At thatmeeting, WWF will be looking evenfurther ahead, presenting the outcomeof a study of the potential economic
effects of climate change on the Coral
Triangle and recommending
strategies for managing its impact.

or later, one will burst and cause© JAMES W THORSELL / WWF-CANON© CAT HOLLOWAY / WWF-CANON

creasing to the point where, sooner
catastrophic flooding.”

Flowering plants in Central Karakoram National Park, Pakistan

source of water for some of theworld’s most populous countries.
But these glaciers are shrinking –one of the most visible impacts ofglobal warming – posing serious
threats to regional biodiversity
and the future welfare of billions
of people.
WWF is leading a multi-party
assessment of the effects of climatechange on Himalayan glaciers : two inof climate change on aquatic biodiversity.
Pilot schemes have been set
up to test the effectiveness ofriverbank planting, for example, as ameans of preserving agriculturalland from erosion due to increased
flow rates. Elsewhere, stone embankments are being built. Steps arebeing taken to reduce water pollution
levels from agricultural chemicals
and untreated sewage. Programmes
are being developed to protect

the habitats of threatened species,
such as turtles and river dolphins.
Action on a global scale is needed
to tackle the root cause of thethreat from climate change to oneof the Earth’s largest and mostimportant natural water supplies.
Meanwhile, WWF is leading regional
efforts to anticipate and mitigate
the consequences for a vast regionof Asia in the decades to come.

Arctic Activists

to ensure this magnificent mammal
survives in the wild.
Arctic climate change and lossof habitat have much wider implications. Historically a stabilizing climate
force, a thawing Arctic contributes
to future climate instability. Whenfrozen, the region acts as a giant
mirror, reflecting the sun’s heat backinto space. As it warms, that mirror
melts away to dark water which
absorbs heat, warming the planet asa whole.
In effect, the Arctic region isan early warning system for the rest

Nurturing the GreenHeart of Africa
The Congo Basin is central to WWF’s
Green Heart of Africa initiative andconservation work with great apes
and elephants. Its aim is to ensurethat the rare species and biologically
outstanding forest and freshwater
ecosystems of the region are protected
and that their natural resources aremanaged in sustainable ways.

cent of the country’s national territory.
WWF and its partners are helping
turn that into reality by preparing
donor funding proposals and leading
biological and socio-economic
studies that will provide a blueprint
for future zoning and multi-purpose
land use.
Enormous progress in forest
management has already been made.
WWF helped establish the Central
Africa Forest Trade Network (CAFTN)
to advise both the government andlogging companies on best practice.
CAFTN also helps boost demand
from builders and manufacturers forsustainable timber products fromthe region. As a result, commercial

decision making and that culturaland local economic needs are met.
Protection of sensitive wetlands is
another goal of the Green Heart ofAfrica initiative. With WWF assistance,
an area of the DRC containing Africa’s
largest body of fresh water has
been added to the Ramsar Convention
list of Wetlands of International
Importance 2.
The area, known as Ngiri-TumbaMaingombe, an important carbon
sink with one of the world’s highest
concentrations of biodiversity,
extends across 6.5 million hectares –© MARTIN HARVEY / WWF-CANON© JON AARS / NORWEGIAN POLAR INSTITUTE / WWF-CANON

The most northerly region of theplanet is also the most environmentally threatened. The impact ofclimate change is already all too
evident in the Arctic which, estimatessuggest, is warming at twice therate of the rest of the world. The longterm consequences of further damage to the fragile ecosystems of theocean and the frozen land masses
that surround it and the deteriorationof its habitats and food chains could
have catastrophic consequences
for the world.

resilience. In 2008, WWF’s updates
to the Arctic Climate Impact Assessment* – a regional assessmentof climate change – provided compelling evidence of the accelerating
trend of sea-ice loss and its
consequences for the global climate.
WWF is pressing the case for
improved joint governance andaccountability by the eight countries
whose territories converge in the
Arctic Circle – a just-published reporthighlights significant gaps in thecurrent system. Other initiatives aim
to heighten public awareness ofthe threats to the region, such as the
WWF-organized Voyage to the Future
expedition, which took an international group of young people to the

Baka Pygmies hunting in the Congo Basin rainforest

Scientist Magnus Andersen examines a polar bear, Svalbard, Norway.

Unless checked, the spiral ofdamage looks set to increase. Lossof sea ice makes the region increasingly accessible and open to
exploitation for minerals, fish and otherresources. This, in turn, threatens
further damage to the ecosystems
and acceleration of climate change.
WWF’s Arctic Initiative is leading
efforts to understand the effects
of global warming and develop longterm strategies to boost the region’s

Svalbard archipelago, located midway between Norway and the North
Pole, giving them the opportunity
to personally witness the effects ofclimate change, and inspiring themto spread the word to their peers.
Changes induced by global
warming – ice loss, in particular –threaten indigenous cultures andmany unique species in the region,
notably the polar bear. WWF isworking on a number of polar bearconservation initiatives and will
present an international plan in 2009of the world that offers a wealthof evidence of the dangers of climatechange. The goal of WWF’s Arctic
Initiative is to inform and persuade
governments to take urgent action
on climate change, and provide
leadership in policy setting and conservation planning to ensure thatthe changes already taking place inthe region do not overwhelm its
fragile ecosystems.

WWF has been advising the government of the Democratic Republicof the Congo (DRC ) on conservationand land-use planning since 2004.
The government has committed tothe creation of 15 million hectares ofprotected areas – more than 6 per

operations across nearly 3 million
hectares of the Congo Basin are now
FSC-certified1.
If current sustainability goals
are met, WWF expects over 7 million
hectares of Congo Basin forest
to be fully certified by 2012, witha further 5 million in transition.
The benefits will be widely shared.
Dialogue between the government
and indigenous communities
ensures their participation ina vast area twice the size of Belgium.
It overtakes the Queen Maude Gulf
Migratory Bird Sanctuary in Canada
as the largest Ramsar-listed wetland.

12

Forest Stewardship Council ( FSC ) : www.fsc.org
Ramsar : www.ramsar.org* Arctic Climate Impact Assessment :www.panda.org/arcticassessment

WWF Annual Review 2008 | 7

Zero by 2020

China has one of the world’s largest
and fastest growing economies. Its
sheer size and rapid pace of changepresent great challenges, but also
radical new opportunities to grow insustainable ways. Solutions developed in China are likely to be of great
importance in tackling conservation
issues and climate change elsewherein the world.

© ROGER LEGUEN / WWF-CANON© MICHEL GUNTHER / WWF-CANON

By the end of the 9th Conference ofParties to the Convention on Biological
Diversity (CBD ) in Bonn, Germany in
May 2008, the European Commission
plus 67 countries – including
Brazil and Australia – committed
to support WWF’s call for zeronet deforestation by 20201. Paraguay
was one and has asked each of its
states to develop a plan to show

Towards a Greener
China

The Three Gorges Dam on the Yangtze River, China

It is the first step in a strategicplan, developed with WWF help,
to reduce carbon emissions resulting
from land-use changes, protect
the health and biodiversity of regional
ecosystems and promote sustainable
development of natural resources.

how forest assets can be sustainably
managed to meet this goal.
In another initiative led by
REDPARQUES2 and supported byWWF, IUCN and other NGOs, allnine Amazonian Basin countries –Bolivia, Brazil, Colombia, Ecuador,
French Guiana, Guyana, Peru,
1

2| WWF Annual Review 2008

If unchecked, a vicious cycle ofdeforestation and climate change
could severely damage or destroy
55 per cent of the Amazon rainforestby 2030 with disastrous results formillions of people living in the region,and have far-reaching implications
for the complex, interactive patternsof the world’s climate system inwhich the region plays a vital part.
The estimated 250 million tonsof greenhouse gasses released
from the Amazon’s huge carbon store
into the atmosphere every year as a

WWF staff monitoring pollution, Trompeteros, Peru

Matécho forest, French Guiana

8

Amazon Action

many objectives : natural ecosystems
must be valued appropriately for theenvironmental goods and services
they provide and the livelihoods theysustain ; the integrity of large landscapes vital to the healthy functioning of the region must be preserved ;enforcement of protected areasand indigenous territories must be
strengthened.
WWF is a key player in the Amazon
Region Protected Areas Programme( ARPA ), which has secured protectionof over 30 million hectares ofrainforest since 2002 and aims toincrease that amount by 20 million
hectares by 2012. It is also working© BRENT STIRTON / WWF-UK

Suriname, Venezuela – have committed to the creation of a regional
Programme of Work on Protected
Areas to complement the national
efforts of each.
Elsewhere in the world, Indonesia
was among countries making
a significant commitment to forest
preservation in 2008. Government
authorities announced that they
will no longer tolerate conversion offorest areas to commercial plantationof oil palm and other crops on theIndonesian island of Sumatra, home
to some of the world’s most diverse
forests and threatened species.

that would enable China to meetdevelopment goals in sustainableways.
WWF is helping Chinese banks
to develop and implement environmentally sound lending policies.
Towards Sustainable Development :Reform and the Future of China’s
Banking Industry, a report publishedjointly with the People’s Bank of
China, highlights the potential for thefinancial services sector to channel
investment in ways that will help
set the country’s economy on a moresustainable course. It assesses theimpact of current bank policies andproposes guidelines for the future.
WWF is also working with the
Chinese Ministry of Environmental

Zero net deforestation:www.panda.org/zerodeforestation
REDPARQUES : The Latin American Network
for Technical Cooperation on National Parks,
Other Protected Areas, and Wild Floraand Fauna

WWF and its partners are working
closely with the Chinese government and other stakeholders down
to grassroots organizations topromote sustainable development.
The recently published Report on
Ecological Footprint in China, jointly
commissioned by the China Council
for International Cooperation on
Environment and Development( CCICED) and WWF, is the first comprehensive overview of the country’s
ecological footprint. It analyses
factors underlying the country’s ecological deficit and proposes solutions

Protection on the development ofsector-specific guidelines for investment in industries that have asignificant environmental footprint,
such as paper and pulp production,
and with the China Import and Export
Bank on the country’s increasingly
influential foreign investment andoverseas trade policies, including thesourcing of raw materials.

result of forest clearance significantly
accelerate global warming. The
region is also one of the Earth’s
largest stores of fresh water and its
depletion could have potentiallyserious effects on ocean currents.
WWF is harnessing the powerof its global network to protect
the Amazon from growing threats andensure that its future development
is environmentally, economically,and socially sustainable. There arewith forestry, agriculture, ranchingand other interests to develop
sustainable management practices
and minimize future loss or damage
to forest areas through uncheckedcommercial exploitation andinfrastructure development.

Rivers of Life

much as technical intervention. Better
agricultural and aquacultural
practices are necessary to bolster thenatural capacity of these river
systems to resist extreme weather
conditions, adjust to changing flow
rates and to purify and retain adequate stocks of fresh water. Pollution
has to be curbed and better waste
management systems introduced.
Dozens if not hundreds of individual actions are needed at manydifferent points along the courseof each river if these plans are to
succeed. This, in turn, depends onbuilding consensus among stakeholders and generating the local,© BRENT STIRTON / GETTY IMAGES / WWF-UK

All forms of life on the planet’s
surface ultimately depend on fresh
water. The great rivers of the world
are vital arteries. The complex
bio-systems they nurture havesustained communities of people
throughout human existence.
The natural functioning of manyof these river systems has been
under growing pressure from humanactivity over the last 200 years.
Alterations to their flow, commercial
exploitation, loss of surrounding
habitat, pollution and rapid increases

unprecedented drought. All in all, theoutlook for millions of people living inand near the river basins is increasingly uncertain.
Global warming is a reality wemust live with in the decades ahead,so increasing attention is being given
to managing water supplies in waysthat will reduce their vulnerability to
climate change. This is no easy task.
Rivers have little regard for manmade boundaries and in each nationstate they flow through, fishing,
agriculture, energy, industry, transport,
tourism and other interests compete
for their resources.
This stakeholder complexity
lends particular importance to WWF’s
ambitious aim to improve manage-© WILD WONDERS OF EUROPE / MILÁN RADISICS / WWF

Fisherman, Papua New Guinea

in the populations that depend onthem for fresh water have degradedtheir capacity to sustain themselves.
Climate change is acceleratingthese problems. Many major rivers
are fed by glacier and snow melt andrising temperatures threaten theirflow. Elsewhere, new and extreme
weather patterns result in periodsof severe flooding or, conversely,

Lake Skadar National Park,
Montenegro

ment of six river basins – theLower Danube in Eastern Europe ;the Great Ruaha River in Tanzania ;the Maner, a tributary of the GodavariRiver in India ; the lakes of theCentral Yangtze river basin in China ;the Rio Conchos in Mexico ; and the
Rio São João in Brazil. The strategic
goal is to reduce as far as possible
the likely impact of climate change
on local ecosystems and the
freshwater supplies and livelihoodsof local communities.
This calls for social, institutional
and infrastructure change as

national and international political willto enact appropriate legislation.
WWF and its partners are providing the vision, expert knowledge,
enterprise leadership, technicalsupport and, in some cases, initialfunding to drive change. The payback
may take time, but the goal isstrategic : to protect these waterways
and the bio-systems that dependon them from the worst effects
of global warming and eventually
restore their health and vigour tosustain future generations.

WWF Annual Review 2008 | 9Marking African Teak to avoid illegal trade, Ghana

way for agriculture and ranching.
Indigenous people were displaced andthe habitats of many bird andmammal species were drasticallyreduced. Regional ecosystems
were damaged and an important partof the Earth’s natural carbon
management system destroyed.
In 2004, with support from WWF,
the Paraguayan National Congress

10 | WWF Annual Review 2008

plants, including many of potential
medical value.
Preservation of this huge andunique forest area has broader implications for the region. The ecosystems it sustains are critical to
freshwater supplies, including
the Guaraní Aquifer, one of the biggest subterranean reservoirs in
the world. In 2008, encouraged by its
success, Congress voted unanimously to extend the moratorium
for a further five years.

Climate Savers
WWF’s Climate Savers programme,
launched in 1999, engages multinational companies in the drive
to cut carbon emissions by demonstrating that energy efficiency
and clean technology can be profitable investments. Companies joining
the programme are posting impressive results, significantly reducing
their environmental footprint andshowing net savings of hundreds ofmillions of dollars. By 2010, it isestimated that, collectively, they will
have cut CO2 emissions by over
14 million tons annually – equal totaking 3 million cars off the road.
Leading companies in different
sectors, including Hewlett-Packard,
Nike and Sony, pledged to extend
their commitments at a Climate
Savers Summit in Tokyo in February
2008, by actively promoting low carbon
business models among suppliersand customers as well as within their

WWF banner during Climate Change Conference

Dwarf minke whale, the Great Barrier Reef, Australia

In 2008, WWF commissioned
one of the first studies to model thelikely impact of global warming on
cetaceans. Its focus was Antarctic
populations of humpback, minke andblue whales and its findings weredramatic. In less than the lifetime ofone of these huge creatures, global
warming could destroy as much as
30 per cent of their icy habitat – andwith it, vast stocks of the krill they
feed on. In addition, melting ice
shelves and the movement of feeding zones towards the pole will force
whale populations progressively

wide media coverage and theattention of a number of governments
who have provided generous
funding for this new phase of research.
It underlined that, besides beinga stark warning for the rest of theworld, the threats posed by climatechange to Antarctic ecosystems andspecies populations are immediateand severe.

International companies thathave pledged to meet WWF’s
Climate Savers programme’s
ambitious targets are Catalyst,
The Coca-Cola Company, The
Collins Companies, HewlettPackard, IBM, Johnson &Johnson, JohnsonDiversey,
Lafarge, Nike, Nokia, Nokia
Siemens Networks, Novo
Nordisk, Polaroid, Sagawa,
Sofidel, Sony, Spitsbergen
Travel, Tetra Pak, andXanterra Parks & Resorts.

own organizations. The multinational
nature of most participants in thisWWF programme is helping to spread
best practice in both developed andemerging economies.

Yanomami in the Amazon,
Brazil© NIGEL DICKINSON / WWF-CANON

Climate change makes few distinctions in its effect on our planet.
It has already begun to impact the life
cycles of thousands of species
from the smallest to the very largest,
the great whales. Most whale
populations significantly declined in
the last century, primarily as a resultof hunting. Although whaling wasbanned decades ago, several species
have yet to recover. The new threatof climate change may increase
the pressures on some and put their
future at risk.

© WWW.MARTINBEAULIEU.CA / WWF-CANON© HARTMUT JUNGIUS / WWF-CANON

Deforestation in tropical regions
is one of the largest sources of greenhouse gas emissions, contributing
an estimated 15-20 per cent of global
CO2 output.
Paraguay used to have the highest deforestation rate in the Americas
and the second highest in the world.
Over four decades, 7 million hectaresof its portion of the continent’s
Atlantic Forest were cleared to make

Size Doesn’t Matter

further south and extend annual migratory breeding routes by as muchas 500 kilometres.
These projections are basedon alarming facts. Scientific readings
show that the Western Antarctic
Peninsula has warmed four times
faster than the average rate for
the Earth as a whole over the last
50 years and that water temperaturesin the Southern Ocean are increasing
to depths of over 3,000 metres.
When WWF presented its concerns to the International Whaling
Commission in June 2008, thecommission directed its ScientificCommittee to establish a special
workshop to further investigate
them. The WWF report attracted© JÜRGEN FREUND / WWF-CANON

Forest Futures

passed a two-year “zero deforestationlaw” prohibiting further clearancesin the country’s eastern region.
In 2006, the ban was extended bya further two years. Strict enforcement cut forest loss by 90 per centand brought hope that remaining
areas of the Atlantic Forest could besustainably managed to the benefitof the national economy and to
the advantage of over 180 indigenous
communities.
The ban has also relieved pressure on the habitats of large landmammals such as the jaguar, ocelot
and tapir, rare reptiles and amphibians, over 500 species of birds,
and a remarkable diversity ofWWF Annual Review 2008 | 11

“ We fear actions to fight against climatechange more than climate change itself.
We fear that a tomorrow without fossil fuels
will bear more constraints and additionalcosts – yet we know that societies withless carbon are better for our future.
Civil society – of which WWF is a key actor –must help public authorities design
this carbon-less future.”
BRICE LALONDE
Ambassador for Climate Change Negotiations, France
French Environment Minister 1988-1992

12 | WWF Annual Review 2008

Major donor activitiesF O U N D AT I O N S S U P P O R T

The loyalty and generosityof our partners and major
donors enable WWF to meetits conservation goals.

A new partnership with the
Prince Albert II of Monaco
Foundation will help protect thethreatened Mediterranean bluefin
tuna. Its aim is to enable theestablishment of a high-seas tuna
sanctuary and the development of
a new consumer labelling system.
The partnership will also support a
new marine protected area in
Toliara, Madagascar, and the activities of WWF’s environmental education programme’s Vintsy Clubs.

© ROBERT DELFS / WWF-CANONThe Oak Foundation provided
financial backing for WWF’s
European Fisheries Initiative andits efforts to improve the European
Union’s CO2 Emissions Trading
System. It is also supporting
the launch of a new information
platform to improve oversight andreporting of the financial management and performance ofWWF’s conservation programmes.

FURTHER SUPPORTThe MAVA Foundation is making
an important contribution to WWF
through support for its Core
Conservation Leadership programmeover a five-year period. It is alsofinancing the Protected Areas for a
Living Planet programme launchedin 2007 to help implement theConvention on Biological Diversity’s
Programme of Work on Protected
Areas – a historic commitment
by 190 governments to create
networks of terrestrial and marine
protected areas.
The Harafi Foundation is also
supporting Core Conservation
Leadership and contributed to our2009 Earth Hour campaign, which
involved millions of people ina call for action against climatechange ( see page 5 ).

WWF and GoodPlanet havelaunched a pioneering project in
Madagascar to restore 500,000
hectares of moist and spiny forest
in the next three years. This will
preserve biodiversity, improve
the livelihoods of local communities
and test new ways of measuring
the impact of climate change.

The 1001: A Nature Trust
provides WWF with the core financial
support needed to sustain its globalorganization. Members shareconcern for the environment andsupport efforts to prevent its further
degradation. We thank themfor their commitment and for the
professional, social and personal
networking they carry out on
WWF’s behalf.
The Panda Ball is WWF’s
signature networking and fundraising event – a unique occasion
to raise awareness among individuals who have the means and theinfluence to make a difference toconservation support. In spring
2008, The Panda Ball was held in
Monaco under the high patronageof HSH Prince Albert II. Later inthe year, HRH Princess Laurentienof the Netherlands travelled toSingapore to grace the first Panda
Ball held in Asia.

Thanks to individual donors
Nearly 5 million individuals support
WWF’s activities. In 2008, they
provided more than half of the total
income of our network. Their personal engagement and generosity
is essential to protecting the planet
and its inhabitants. We extend
sincere thanks.
Legacies help guarantee
the future
Most of us would like to leave thisworld knowing we are passing
on a healthy planet to our children.
Leaving a legacy to WWF is a wayof making this more certain.
We thank everyone who has taken adecision to remember our workin their will.
We also wish to thank:
Annenberg Foundation
Fondation Audemars Piguet
Mr Bruno Figueras
Mr Mario Frering
GoodPlanet
Hoffmann-La Roche
Dr Luc Hoffmann
André and Rosalie Hoffmann
Banque Lombard Odier Darier Hentsch & Cie
Manotel Hotel Group, Geneva
Mr Patrick Odier
Banque Sarasin
UEFA

Fondation Hans Wilsdorf
Fondazione Ermenegildo Zegna
Members of The 1001: A Nature Trust
Our millions of supporters
and the many donors who preferto remain anonymous.

Diver Douglas Seifert photographing
Big-eye trevallies, Bali, Indonesia
WWF Annual Review 2008 | 13

Partnerships with business

The need for sustainable businesspractices is now widely accepted
and a fast-growing number ofglobal leaders are transitioning tomodels that reflect this. WWF has
close strategic partnerships withmany large international companies,
helping them analyse, measure
and reduce the environmental
and social impact of their activities.
In doing so, we and they set
examples that can help improve theperformance of entire sectors.
Some of the underlying goals
are obvious : biodiversity conservation, sustainable use of resources,
reduced emissions, better energy
management and waste reduction.
Above all, to ensure that the capital,creativity and commitmentof the private sector are effectively
deployed to tackle the threatof climate change and create asustainable global economy.
There are also clear benefits
to business in terms of risk management, technological innovation,
the development of new markets
and commercial opportunities
and, not least, the enhancementof brand value. There is growing
public and investor preference

for companies that take a proactive
approach to sustainability.
WWF works with the private
sector in a number of different ways,
using the One Planet Living principles
as a framework for engagement.
We have One Planet Business
relationships that help companies
respond to consumers’ concerns
over the environment and climatechange and leverage the power ofthe markets to secure a sustainable
future. We work with companies
to reduce their CO2 emissions in thecontext of our Climate Savers
programme ( see page 10 ). We alsooffer One Planet Leaders study
courses that enable business
managers and senior executives
to explore, challenge and apply
the latest thinking on sustainablebusiness practice.
The examples that follow show
how corporate and conservation
resources are coming together todrive progress towards a one-planet
economy “in which people everywhere live happy, healthy lives
within their fair share of the Earth’s
resources, leaving space for wildlife
and wilderness”. ( The WWF Pocket
Guide to a One Planet Lifestyle. 2008)“ If we continue with business as usual,by the early 2030s we will need
two planets to keep up with humanity’s
demand for goods and services.”
The Living Planet Report 2008
www.panda.org/livingplanet

| WWF
| WWF
14 14
AnnualAnnualReview
Review
2008
2008

The One Planet Living
principles: a framework
for engagement withthe private sector

Zero Carbon – carbon neutral( achieve zero net CO2 emissions )Zero Waste( eliminate waste flows to landfill
and for incineration )Sustainable Transport( minimize CO2 emissions fromall forms of transport )Local and Sustainable
Materials( transform materials supply chains
to have a net positive impact on theenvironment and local economy )Local and Sustainable Food
( transform food supply chains
to have a net positive impact
on the environment, local economy
and human well-being )Sustainable Water( make a positive contribution to local
water resources and supply )Natural Habitats and Wildlife( regenerate degraded environments
and halt biodiversity loss )Culture and Heritage( protect and build on local cultural
heritage and diversity )Equity and Fair Trade( ensure positive economic
links with local, national and global
communities )Health and Happiness( improve health and well-beingof employees, suppliers andcustomers )In 2008, The Coca-Cola
Company in partnership with WWF
made a Climate Savers commitment ( see page 10) to reduce CO2
emissions throughout its global
operations. It also intends toimprove water-use efficiency 20 per
cent by 2012, saving an estimated50 billion litres. The iconic drinks
company is working with WWF topromote sustainable agricultural
practices in its supply chain and is
supporting initiatives to conserve
the ecosystems of seven of theworld’s most important and biologically diverse freshwater basins.

The goal of the three-year global
partnership between Allianz
and WWF is to set new standards
in the financial services sector’s
approach to climate change. WWF
is helping the company reduce
CO2 emissions by 20 per cent by
2012. Beyond this is a wider ambition : Allianz wants to reduce theclimate footprint it indirectly “owns”
through companies it invests
in or finances, and to give special
emphasis in its portfolio to financial
and insurance products thatoffer climate-friendly choices to
consumers.

Canon Europe was WWF’s
first corporate partner. For over a
decade, it has supported WWF’s
efforts to tackle the effects of global
warming and the extinction of
species. Its imaging technology has
made an exceptional contribution
to the development of WWF’s uniquephotographic library and its ability
to convey the wonders of thenatural world through powerfulimagery. Canon has been particularly
successful in stimulating interestin the environment among children.
It is currently educating youngsters
on climate change through a webbased community that tracks thefortunes of polar bears in the Arctic.

Lafarge, the leading global
producer of building materials, was
one of WWF’s earliest corporate
partners. We have been working
together since 2000 to reducethe company’s overall CO2 emissions
in industrialized countries by
10 per cent below 1990 levels andemissions by 20 per cent per tonneof cement worldwide. Lafarge
is currently on track to meet thesetargets by 2010. The scope of ourenvironmental partnership has
progressively broadened to include
control of persistent pollutants,
biodiversity values in the restorationof quarry sites and advances insustainable construction materials
and processes.
Nokia and WWF have had aglobal partnership since 2003. WWF
helps Nokia to raise the environmental awareness of its employees
and supports the company’senvironmental work in key areas
including energy efficiency and the
take-back of used products.

WWF was a beneficiary in selectedmobile device take-back campaigns
organized by Nokia in 2008, forexample, in the Asia-Pacific region
as well as in Finland and France.
It has also provided digital content,such as environmentally-themed
videos and ringtones, for Nokia’s
mobile devices. In addition, Nokia
powers the connect2earth.org
green online community for youth,
jointly launched in March 2008
with WWF and IUCN.
HSBC, one of the world’s largest
banks, has initiated the five-year
HSBC Climate Change Partnershipwith WWF, The Climate Group,
Earthwatch Institute and the Smithsonian Tropical Research Institute.
The partnership aims to inspire
individuals, businesses and governments worldwide to take action

Ogilvy Advertising, one of theworld’s largest communications
agencies, has provided pro bono
support to WWF for over three
decades. Through Ogilvy, the media
company MindShare places WWF
advertising free of charge in leadinginternational magazines. Ogilvy’s
creativity has played an importantpart in building the power of the
WWF brand. This, in turn, has
increased public support in manydifferent fields of conservation andnotably climate change.

Wallenius Wilhelmsen Logistics(WWL ) sponsors WWF’s High Seas
Conservation Programme. WWF
advises the global logistics company on its sustainability strategy
and on programmes to createawareness and engagement among
the company’s staff. The twoorganizations have a shared concern
for the conservation of marine
ecosystems and biodiversity. They
have campaigned jointly since 2004
for sustainable management ofmarine resources and the enforcement of international agreements
to protect the high seas.
Electronics company Panasonichas been working with WWF on
conservation projects in Asia since
2000. It extended the geographic
reach of its support in 2008, becoming a sponsor of WWF’s Arctic
Programme. The goal of the
Arctic Programme is to assess theimpact of global warming, propose
measures to preserve the fragile
ecosystems of the Arctic andprevent the ecological deterioration in the region from becoming an
additional source of atmosphericcarbon. Panasonic’s cooperation
with WWF is part of a companywide
strategy to reduce its environmental
footprint, improve the energy
efficiency of its products and encourage environmental engagement
among employees and consumers.

© WWF / ANDRÉS UNTERLADSTAETTER

WWF’s One Planet Leader study course

WWF and IKEA have beenworking together since 2002 in apartnership that now extends
across 15 countries. Wood andwood products are widely used in
the global retailer’s product range
and sustainable forestry is highon its conservation agenda.
With WWF’s assistance, it promotes
responsible forest management
wherever it sources raw materials
and has implemented a comprehensive plan to ensure the integrityof its supply chain. The partnership has also been successful inimproving the cultivation methodsof suppliers of natural cotton inIndia and Pakistan, reducing water
use by up to 50 per cent.

Strengthening the environmental
awareness of employees and otherstakeholders is the thrust of anew partnership between WWF andNokia Siemens Networks. WWF
is assisting in the developmentof seminars and training workshops,
global web campaigns and otherinformation sharing initiatives. The
goal is to encourage environmental
interest and involvement among
Nokia Siemens Network’s workforce
and increase awareness of corporate initiatives being taken to reducethe company’s own global footprint
and to exploit the potential of
its technology to help others in thisrespect.

Advertising agency Leo Burnett
and media company Fairfax Media
have partnered with WWF in thedevelopment and remarkablesuccess of the global Earth Hour
event (see page 5).

La Chonta timber company is a member of WWF’s Forest andTrade Network (FTN), Bolivia© EDWARD PARKER / WWF-CANON

to address the urgent threat ofclimate change. More specifically,
the partnership supports WWF in its
work on climate change in China,
India, Brazil and the UK, focusing
on river-system restoration, community education and engagementwith business and government toimprove water management.

Lessons in the rainforest – part of a WWF project, Brazil

WWF Annual
WWF Annual
Review Review
2008 | 200815 | 15

Income and expenditure

WWF Network

WWF International
The income of WWF International grewby 6 per cent to CHF 175 million in 2008as a result of additional support fromtrusts, foundations, governments and aid
agencies. This increased funds available
for conservation work.

WWF Network income in 2008 declinedby € 61 million to € 447 million, adecrease of 12 per cent compared
to 2007. Although revenue grew in every
fundraising sector, this was offset by
a 70 per cent drop in earned income,reflecting substantial losses in the market
value of invested reserves as a resultof the financial crisis.

The Network’s operating surplus was€17 million in 2008, down from€ 96 million the previous year, reflecting
an increase in conservation spending
despite the economic downturn.
This surplus will be used to fund ongoingprojects and programmes to help achieveconservation targets.
Peter Dickinson
Director of Finance & Administration
WWF International

WWF International
Income and expenditure | Two-year summary 2007-2008
Financial Year*

Operating income
WWF National Organizations ( 1 )Individuals ( 1 )Legacies and Bequests
Corporations ( 1 )Trusts and Foundations ( 1 )Governments and Aid Agencies
Royalties ( 1 )Financial Income ( loss ) – ( Net )
Other
Total
Operating expenditure
Conservation Programmes
Conservation Policy and Awareness– Conservation Policy– AwarenessNetwork and Learning Services ( 2 )Fundraising
Finance and Administration
Fixed Asset Expenditure
Total
Operating surplus
Non-operating items– Donations to endowment funds
Surplus after non-operating items

2007

2008

2008

( CHF’000 )( CHF’000 )( €’000** )88,7303,856
612,67011,17843,791
589
3,226
595

96,619
4,709
405
9,449
12,78750,073
1,239( 1,612 )873

59,641
2,906
250
5,833
7,893
30,909765( 995 )
539

164,641

174,542

107,741

130,783

130,368

80,474

5,410
4,786
7,864
4,561
5,532
259

7,408
5,469
7,620
4,318
6,085
293

4,573
3,376
4,704
2,665
3,756
181

159,195

161,561

99,7295,446

12,981

8,012

651
6,097

369
13,350228
8,240* Financial years cover the period 1 July to 30 June** Average € exchange rate for the year : CHF 1.62 = € 1

16 | WWF Annual Review 2008

NOTES TO THE ACCOUNTS

1 Joint Fundraising

Fundraising income ( donations, royalties,
etc. ) which is raised jointly with a National
Organization is recorded as income from
National Organizations.
2 Network and Learning Services
WWF International expenditure in supportof the activities of the WWF Network.

Includes legal and trademark costs.

WWF International
Balance Sheet | Two-year summary 2007-2008

NOTES TO THE ACCOUNTS

2007

2008

2008

( CHF’000 )( CHF’000 )( €’000** )AssetsCurrent Assets– Cash– Short-term bank deposits– Marketable securities ( 1 )– Recoverable taxes and other items
Long-term receivables
Fixed Assets ( 2 )35,344
9,340
23,073
12,621689
7,030

50,860
6,883
19,01913,026
1,845
7,030

31,635
4,281
11,830
8,102
1,148
4,373

Total

88,097

98,66361,369Financial Year*

Liabilities and funds
Accounts Payable and Accrued Expenses
Mortgage Payable ( 3 )Operating Funds ( 4 )Capital and Endowment ( 5 )20,9591,900
43,25921,97921,3391,860
56,881
18,583

13,273
1,157
35,38011,559Total

88,097

98,66361,3691 Marketable Securities
At the end of the financial year, cash andshort-term deposits comprised 66% of
total cash, bank deposits and marketablesecurities, compared to 67% a year ago.
2 Fixed Assets
All fixed asset costs regarding therenovation of the main building and thepurchase and renovation of the officeannex in Gland have been capitalized.
All other fixed asset costs are charged to
expenditure at the time of purchase.
3 Mortgage Payable
Mortgage payable refers to the bankloan for the purchase and renovation of
the office annex in Gland.
4 Operating Funds
Operating funds are those funds available
for expenditure on conservation
awareness and public policy, National
Organization support, direct fundraising,administration and finance, and fixed
asset expenditure.

*Financial years cover the period 1 July to 30 June**Exchange rate CHF 1.6077 = € 1, as at 30 June 2008

WWF Network
Income and expenditure 2008

Income €447 million

Expenditure €430 million

Governments andAid Agencies

Fundraising

17%

17%

Corporations

Awareness

10%

12 %

Trusts and Foundations

8%

Administration

9%
Conservation Policy

Earned income

5%

4%
Other

Education

1%

4%
TRAFFIC

1%

Individuals

Programme

60%

52%

5 Capital and Endowment
Includes The 1001 : A Nature Trust, a trust
fund built up through individual membership contributions ; the Sigvaldason
Fund, a legacy from the late Mrs Gerda
Sigvaldason ; the Endowment Fund
built up primarily from the proceeds ofthe WWF 25th Anniversary Coin Collection
programme ; the Prince Bernhard
Scholarship Fund for Nature Conservation,
the income from which will be used toachieve conservation worldwide, including to help build conservation capacity,
provide training and scholarships, etc. ;and statutory capital of CHF 20,000,
representing the initial capital of WWF.
Audited financial statements are available on request.

WWF Annual Review 2008 | 17

WWF Network
Income and expenditure* | Two-year summary 2007-2008

NOTES TO THE ACCOUNTS

2007 ***

2008( €’000 )( €’000 )213,908
79,656219,198
52,51350,32733,98673,9384,142

43,12836,50376,9303,018

12,60537,2482,327

14,351( 3,240 )
4,850

Total

508,137

447,251

Operating expenditure
Conservation– Programme ( 2 )– Conservation Policy– Education– Awareness– TRAFFIC ( 3 )Fundraising
Finance and Administration

212,528
20,471
17,86845,1003,332
70,37042,115

224,646
23,442
16,567
48,735
3,914
72,47940,569

Total

411,784

430,352

Surplus to support current and future projects

96,353

16,899Financial Year**

Operating income
Individuals– Individuals ( 1 )– Legacies and Bequests
Other Donated Income– Corporations– Trusts and Foundations– Governments and Aid Agencies– Others
Earned Income– Royalties– Financial Income ( loss ) – ( Net )– Trading Net Income* The figures given show total WWF Network income
and expenditure but do not represent consolidated
accounts. The network includes WWF International
and its Programme Offices, and all the WWF National
Organizations and their Programme Offices.

18 | WWF Annual Review 2008** Financial years cover the period 1 July to 30 June
for WWF International and all National Organizations
except : WWF-India, WWF-Japan ( 1 April to 31 March ) ;WWF-Germany, WWF-Hungary, WWF-Italy,
WWF-Norway and WWF-Spain ( 1 January to
31 December, preceding year ) ; WWF-Philippines( 18 months to 30 June )*** Restated in euros

1 Individuals

Monies received from WWF individual
supporters, including regular membershipdues and fundraising activities.
2 Programme
Costs of WWF Network global

conservation programme.
3 TRAFFICThe TRAFFIC ( Trade Records Analysis

of Flora and Fauna In Commerce )Network is the world’s largest wildlife
trade monitoring programme and is a
joint programme of WWF and IUCN –The International Union for Conservationof Nature.

WWF International Board and Directors

PRESIDENT

Chief Emeka Anyaoku* (Nigeria )– Former Commonwealth
Secretary-General– Former Nigerian Foreign Minister– Chair, Presidential Advisory Council
on International Relations, Nigeria– President, Royal African Society, UK– Trustee, South Centre Board, Geneva– Trustee, British Museum, UK
VICE-PRESIDENTS

Mr Jamshyd Godrej* ( India )– Chair & Managing Director,
Godrej & Boyce Manufacturing Co Ltd– Chair, Aspen Institute, India– Former President, Confederationof Indian Industry ( CII )– Trustee & President Emeritus, WWF-India
Mr André Hoffmann* ( Switzerland )– Vice-President of the Board,
Roche Holding Ltd– Vice-President of the Board, Givaudan Ltd– President, FIBA – International Foundation
for the Banc d’Arguin– President, Living Planet FundManagement Co
HONORARY TREASURER

Mr Eric Sarasin* ( Switzerland )– Head, Private Banking & Member of
Executive Committee,
Bank Sarasin & Co Ltd– Chair, German-Swiss Chamberof Commerce– Board Member, Zoologischer Garten
Basel– Board Member & Treasurer,
GGG Breite Ltd– Board Member, Artemis Suisse SA,
Herisau– President & Board Member
Arbor Forst- & Wald-Investment AG* Executive Committee Members

TRUSTEESThe Hon Bruce Babbitt* (USA )– Former US Secretary of Interior– Former Governor of the State of Arizona– Chair, WWF-US
Ms Cheryl Carolus ( South Africa )– Executive Chair,Peotona Group Holdings Pty Ltd– Chair, South African National Parks– Former Chief Executive,
South Africa Tourism
Mr Alvaro de Souza ( Brazil )– Director, AdS – Gestão, Consultoria e
Investimentos Ltda
– Chair, WWF-Brazil
Mr Claude Dumont ( France )– Chair, WWF-France
Dr Detlev Drenckhahn ( Germany )– Chair, Anatomy & Cell Biology, Dean forStudent Affairs, Würzburg University– Senator, German Academy of Science– Scientific Board Member,
German Research Council– President, WWF-Germany
Prof Marco Frey ( Italy )– Full Professor of Management, Sant’Anna
School of Advanced Studies, Pisa
– Board Member, Cariplo Foundation– Board Member, WWF-Italy
Dr Ferenc Ligetvari ( Hungary )– Chair, WWF-Hungary ( until October 2009 )Dr Jari Niemela ( Finland )– Professor, Urban Ecology, Dean, Facultyof Biosciences, Helsinki University– Chair, Executive Board, WWF-Finland
Mr Akin Ongor ( Turkey )– Former Chair of the Board, Garanti BankInternational– President, WWF-Turkey
Mr Thymio Papayannis (Greece )– President, Society for the Protectionof Prespa– Director, Med-INA ( Mediterranean
Institute for Nature & Anthropos )– Chair, MedWet Association– Co-founder & Honorary President,
WWF-Greece

Mr Robert Purves ( Australia )– Chair, DCA Group Ltd– Chair, Environment Business Australia– Co-founder & Member, Wentworth Groupof Concerned Scientists– Former President, WWF-Australia

WWF International Directors 2008
DIRECTOR GENERALMr Gordon Shepherd– Global and Regional Policy

Mr James P. Leape

Dr Stephan Singer– Energy Policy

D I R E C T O R G E N E R A L’s O F F I C E

Dr Peter James Stephenson– Conservation Strategy & Performance

Mr Iqbal Ahmed Qarshi (Pakistan )– President, Qarshi Industries Pvt Ltd– Chair, Qarshi Foundation– President, WWF-Pakistan

Dr Chris Hails– Network Relations

Mr Mark Read ( South Africa )– Chair, Everard Read Gallery– CEO, Palaeoanthropologist
Scientific Trust– Chair, WWF-South Africa

Ms Pascale Moehrle– Executive Affairs

Mr Gérald Hibon– Development

C O N S E R V AT I O N

Mr Rodney Taylor– Forests
MARKETING

Dr Sally Reinman ( until 29.02.08 )Ms Pascale Moehrle ( acting from
1.03.08 )– Executive Director

Prof Alison Richard ( United Kingdom )– Vice-Chancellor, Cambridge University– Former Provost, Yale University

Dr Guillermo Castilleja– Executive Director

Mr Martin Atkin ( from 7.04.08 )– External & Media Relations

Mr Robert Schenker (Switzerland )– Independent Financial Adviser– Chair, WWF-Switzerland

Dr Simon Cripps ( until 31.03.08 )Mr Miguel Jorge ( acting from 11.03.08 )– Marine

Ms Danielle Chidlow ( from 17.03.08 )– Brand Strategy

Mr Markus Shaw ( Hong Kong )– Managing Director, Shaw & Sons Ltd– Member, Governmental Advisory Council
on the Environment, Hong Kong
– Founder, “Designing Hong-Kong”– Chair, WWF-Hong Kong

Dr Timothy Geer
– Government & Aid Agency Relations

Mr Ed Smith ( United Kingdom )– Former Global Assurance COO & Strategy
Chairman, PricewaterhouseCoopers– Chair, British Universities & CollegesSport– Council Member & Treasurer,
Chatham House– Chair, WWF-UK

Dr Susan Lieberman– Species

Mr Tsunenari Tokugawa ( Japan )– Adviser to the President,
Nippon Yusen Kaisha ( NYK )– President, Tokugawa Memorial
Foundation– Chair, WWF-JapanMr Karel Vuursteen ( Netherlands )– Board Member & Former Chair,
Heineken NV– Chair, WWF-Netherlands
PRESIDENT EMERITUS

Mr Richard Holland( acting until 30.06.08 )Dr Lifeng Li ( from 1.07.08 )– Freshwater

Mr Tony Long
– European Policy Office
Dr Isabelle Louis– Asia & Pacific
Ms Donna Lusti ( from 1.02.08 )– Field Operations Unit
Mr Howard Lyon
( ad interim until 1.07.08 )Dr Gabriel Azevedo ( from 30.06.08 )– Latin America & Caribbean
Dr Yaa Ntiamoa-Baidu ( until 31.03.08 )Mr Laurent Some ( acting from 1.09.08 )– Africa & Madagascar
Mr Jean-Paul Paddack– Network Initiatives Support

HRH The Duke of Edinburgh

Mr Duncan Pollard– Conservation Practice & Policy

VICE-PRESIDENTS EMERITIDr David Reed
– Macroeconomics Programme Office

S. Babar Ali
Dr Luc Hoffmann
The Hon Mrs Sara Morrison

Mr Daniel Graham– Online Resources

O P E R AT I O N S

Ms Judith Slatyer ( from 31.07.08 )– Chief Operating Officer
Ms Maria Boulos ( from 1.07.08 )– Corporate Relations
Mr Chiew Chong ( until 31.07.08 )Mr Peter Dickinson (from 1.08.08 )– Finance, Administration & IT
Mr Christopher Hutton– People & Organizational Development
Mr Jean-Paul Jeanrenaud ( from 1.07.08 )– Corporate Relations
Ms Lynda Mansson– Network Performance Management

LEGAL ADVISER

Mr Michael Rogers OBE

LIVING PLANET FUND
MANAGEMENT Co SA

Mr Chiew Chong ( from 1.08.08 )– Managing Director

Dr Georg Schwede– Programme Office Management
WWF Annual Review 2008 | 19

Written and produced by MCG Productions,
Switzerland
Designed by Stefan Wassmer Graphic Design,
Switzerland

Australia

FranceNepal

Tanzania

Austria

Germany

Netherlands

TurkeyBelgium

Greater Mekong (Vietnam)

New ZealandUnited Arab Emirates (Abu Dhabi and Dubai)

BhutanGreeceNorwayUnited Kingdom

Bolivia

Guianas (Suriname)Pakistan

United States

BrazilHong Kong

Peru

Western Africa (Ghana, Senegal)

CanadaHungary

Philippines

Western Melanesia (Papua New Guinea)

Caucasus (Georgia)

India

PolandEuropean Policy (Belgium)

Central Africa (Cameroon)

Indonesia

RussiaMacroeconomics for Sustainable Development (US )Central America (Costa Rica)

Italy

Singapore

China

Japan

South Africa

WWF Associates

Colombia

Madagascar

Southern Africa (Zimbabwe)

Fundación Vida Silvestre (Argentina)

Danube/Carpathian (Austria)

Malaysia

South Pacific (Fiji)

Fundación Natura (Ecuador)

Denmark

Mediterranean (Italy)

Spain

Pasaules Dabas Fonds (Latvia)

Eastern Africa (Kenya)

MexicoSwedenNigerian Conservation Foundation (Nigeria)

FinlandMongolia

Switzerland

Fudena (Venezuela)

20 | WWF Annual Review 2008

Printed by Imprimerie Cavin, Switzerland on
Zanders Mega Silk, using vegetable oil-based
inks and water-soluble varnishes.

Published in April 2009 by WWF–World Wide FundFor Nature (Formerly World Wildlife Fund), Gland,
Switzerland. Any reproduction in full or in part
must mention the title and credit the abovementioned publisher as the copyright owner.
© Text 2009 WWF.
All rights reserved.
ISBN: 978-2-88085-296-2

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