Utilize Big Data with Easiness
CRM System SugarCRM Decided to Apply Bodais API
Accumulated Data for Advanced Business Strategies
Tokyo, Japan, August 22, 2012 - The i’s FACTORY co., ltd. (Chiyoda-ku, Tokyo, President and CEO
Tomoyasu Ohba, "i’s FACTORY" hereinafter) announced today that it settled the collaborationagreement between “Bodais API” that is the collaborative service for mission critical systems and"SugarCRM" that is provided by OpensourceCRM, Inc. (Minato-ku, Tokyo, President Hidenori
Yamamoto, "OpensourceCRM" thereafter).
OpensourceCRM released today the "SugarCRM Data Analysis Module (the New Analysis Modulehereinafter)” (SFA/CRM: Sales Force Automation/Customer Relationship Management System)that is an add-on for "SugarCRM,” used by around a hundred of corporations in Japan allowing
automatic connection to the BI tool platform Bodais, to utilize accumulated data for advanced
business strategy and marketing. "Bodais" clarifies the next action and enables fastermanagement.
About "Bodais"Since its release in August 2011, the cloud BI platform "Bodais" continues to be applied bycorporations that extend sales development and DM-based customer expansion in domestic
market. Besides, utilization of "Bodais API" that is compatible with existing managerial systems
enables businesses to shift from "data visualization" to "answer and action." Along with thecurrently available scoring system, the succeeding additions will include clustering, matching, text
mining and other analytical modules.
Background of Service Development
The expanding computer capabilities in recent years have enabled an easy collection andaccumulation of data with wide variety and large quantities.
Meanwhile, there are increasing requests from businesses that try to utilize the accumulated datafor business strategy and marketing activity but the technical and budgetary constraints prevent
them of dealing with the daily inflation of data.
Since its foundation by Doctors of Science as core members, our company has received requests ondata analysis and data utilization from businesses in a variety of fields and commissioned morethan three hundred projects. The wisdom acquired from these projects has made us to understandthat the nature of the problem about accumulated but unused data is rooted no less in pre-analysis
data processing than in the complexity of analysis itself. The cloud-type analytic service "Bodais"was developed to consolidate these experience and knowledge and to provide them for a wider
range of clients. Additionally, solution with "Bodais API" has been launched to seek compatibility
with the working systems of clients.
About SugarCRM
SugarCRM, developed by SugarCRM., Inc., the United States, is the world's most advanced,
lowest priced and secure CRM (Customer Relationship Management System). The specialty is inits application of open source technologies that enables user to access source codes for easyapplication and customization. Today SugarCRM has been used by a million of clients worldwide
and hundreds of Japanese corporations including IHI Corporation, SOFTBANK CORP., andNabeya Bi-tech Kaisha, to name a few.
About OpensourceCRM Inc.
The official sales partner of SugarCRM in Japan, its activities include localization of SugarCRM toJapanese, monitoring and support, provision of professional services, management of SugarCRM
community in Japan, and release of Japanese official guide.
Also, its integration domain specializes in open-source business applications like Pentaho andMoodle.
Origin of Bodais"bodai" is a Buddhist term for the mind seeking enlightenment. We combined this concept with theword "dice," signifying probability. Together, "Bodais" is the application of statistical analysis inpursuit of enlightening knowledge embedded in data.
About Us
i’s FACTORY co., ltd.
Foundation: April 25, 2000
Representative: President and CEO Tomoyasu Ohba (Doctor of Science)
Capital: 54,906,000 Yen
Media Contact
TEL ＋813-5259-9004
E-mail: sales@isfactory.co.jp
Consulting&Sales Department
http://www.isfactory.co.jp/