Nine Months Ended
December 31, 2014

Financial
Presentation
FIELDS CORPORATIONThe Greatest Leisure for All PeopleIndexOverview
1. Summary of Results for Nine Months Ended
December 31, 2014 (Consolidated)(Reference) Trends in Pachinko/Pachislot Market

Pachinko/Pachislot Market Data
2. IP Initiatives

1

Overview

Results

Q1-Q3:Net sales29.3 billion yen, Ordinary loss 5.6 billion yen- No change to full-year earnings forecasts

Pachinko/pachislot
machineSales

IP

Pachinko machine sales ; 118,000 units
Pachislot machine sales ; 35,000 units
Q1-Q3, sales for 2 pachinko titles and 1 pachislot title were posted.
- In the Q4, sales for 3 pachinko titles and 2 pachislot titles will be posted.
- The sales of individual titles mostly exceeded initial plans.
The sales performance of titles is strong in the Q4.

148 total IP to be developed in 88 media forms in current fiscal year
- Cross-media expansion that starts in animation and movies is promoted
focusing on works from “HERO’S Monthly.”2

1.Summary of Results(Consolidated)
Nine Months Ended
December 31, 2014

Consolidated P/LConsolidated B/SConsolidated cash flow

Summary of Results for Nine Months Endedearnings forecast
December 31, 2014Full-year(Consolidated)
Main pachinko/pachislot machine
lineup3

Summary of Results for Nine Months Ended
December 31, 2014 (Consolidated)

Consolidated P/L(Unit: Billions of yen)

Year ended March 31, 2014
Q1-Q3①

Full-Year

Year ending March 31, 2015
Q1-Q3②

Increase/
Decrease(②-①)

Change (%)(②÷①)

Full-Year
Forecast

Net sales

54.20

114.9029.31(24.88)(45.9)

100.00Gross profit

19.35

33.81

10.51

(8.84)(45.7)-

SG&A expenses

17.32

24.02

17.11

(0.20)(1.2)-

Operating income

2.03

9.79

(6.59)(8.63)‐

5.00

Ordinary income

2.06

9.76

(5.63)(7.69)‐

5.00

Net income

1.22

5.37

(3.21)(4.44)‐

2.50(Unit: Machine)

PS sales(posted)P

139,000

162,000

118,000(20,000)

P: Pachinko
S: Pachislot

S

92,000230,000

35,000(57,000)

4

Summary of Results for Nine Months Ended
December 31, 2014 (Consolidated)

Consolidated B/S(Unit: Billions of yen)March 31,2014

December 31,
2014

Increase/
Decrease

Main factors for increase/decrease

Current assets

66.92

33.22

(33.69)Decrease in notes and accounts
receivable—trade

Tangible fixed assets

12.10

12.39

0.29

Intangible fixed assets

4.36

4.50

0.13

Investments and other assets

21.47

20.63

(0.84)

104.8670.76(34.10)Total assets

Decrease in investment securities

Current liabilities

41.73

12.80

(28.92)

Decrease in notes and accounts
payable—trade
Decrease in accrued income taxes

Fixed liabilities

4.38

4.22

(0.16)

Decrease in net defined benefit
liability

Net assets

58.75

53.73

(5.01)

Decrease in retained earnings

104.8670.76(34.10)Total liabilities and net assets

5Summary of Results for Nine Months Ended
December 31, 2014 (Consolidated)

Consolidated cash flow

(Unit: Billions of yen)

Q1-Q3 Year ended
March 31, 2014

Operating cash flows

0.39

Q1-Q3 Year ending
March 31, 2015

Analysis of main factors(12.23)

Loss before income taxes and minority interests
Decrease in notes and accounts payable—trade
Decrease in notes and accounts receivable―trade
Income taxes paid

(5.26)(28.42)23.72(1.95)

Payments of loans receivable
Proceeds from sales of investment securities
Expenditures for purchase of tangible fixed assets
Expenditures for purchase of intangible fixed assets(3.22)
0.82(1.43)(1.19)

Proceeds from short-term borrowings
Dividends paid

2.51
(1.65)

Investing cash flows(2.46)(4.83)

Financial cash flows(2.04)

0.77

Cash and cash
equivalents at
beginning of period

23.30

29.58

Cash and cash
equivalents at end of
period

19.19

13.29

6

Summary of Results for Nine Months Ended
December 31, 2014 (Consolidated)

Forecast for the Year Ending March 31, 2015

No change to full-year earnings forecasts
despite a decrease in number of titles sold1) Pachinko◆4 titles slated in the initial plan => Sales of 5 titles to be posted (3 titles in the Q4)- Sales of “CR EVANGELION 9” to be posted in the Q4- “CR BATMAN” and “Pachinko Ultra Battle Retsuden” to be launched

2) Pachislot◆As a result of the change in the model certification test method for pachislot machines,*
8 titles slated in the initial plan => Sales of 3 titles to be posted (2 titles in the Q4)- Sales of “Salaryman Kintaro” topped the 40,000 range.
- “Pachislot BERSERK,” the first title in the NANASHOW brand, to be launched.
* In August 2014, the Tokyo Metropolitan Police Department notified the unions of pachislot and pachinko manufacturers that the model certification test method
would be changed for pachislot machines for which applications are filed from September 16, 2014.
7

Summary of Results for Nine Months Ended
December 31, 2014 (Consolidated)

Previous fiscal year (year ended March 31, 2014)
Main pachinko/pachislot machine lineup* Product lineup based on sales posted

Q1(Unit: Machine)

Q2

4 titles of pachinko
machines

Bisty
Bisty
OK!!
CR Beyond the CR EVANGELION8 New-century
Heavens
Pachinko
BERSERK

Q3

Enterrise
Devil May Cry 4

Total

Q4: 23,000

162,000

Bisty
CR TEKKEN

Q1-Q3: 139,000
GINZA
Kaiji3Q4

7 titles of pachislot
machines

Bisty
ULTRAMAN
WARS

Bisty
MOBILE SUITGUNDAM

Bisty
Evangelion—
Ketsui no Toki

Q1-Q3: 92,000

MizuhoANOTHER GOD
HADES

Q4: 137,000

Enterrise
Monster Hunter:
Gekka Raimei

230,000

Grand total: 392,000©王欣太・李學仁/講談社 ©Bisty ©カラー ©Bisty ©三浦建太郎（スタジオ我画）・⽩泉社/BERSERK FILM PARTNERS ©オッケー.©2013 BANDAI NAMCO Games Inc. ©Bisty©福本伸⾏/講談社・VAP・NTV ©福本伸⾏/講談社・VAP・マッドハウス・NTV・D.N.ドリームパートナーズ ©Sammy ©RODEO ©CAPCOM CO., LTD. ALL RIGHTS RESERVED.
©TSUBURAYA PROD ©創通・サンライズ ©カラー ©Bisty ©UNIVERSAL ENTERTAINMENT ©MIZUHO ©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

8

Summary of Results for Nine Months Ended
December 31, 2014 (Consolidated)

Pachinko/Pachislot Machine Lineup for
the Year Ending March 31, 2015
* Product lineup based on sales posted

Q1(Unit: Machine)

Q2

5 titles of pachinko
machines

OK!!
“Pachinko Onimusha:
Dawn of Dreams”

Q3
Bisty
CR ayumi hamasaki 2

Q4
Bisty
CR EVANGELION 9Macy
CR BATMAN

OK!!
Pachinko
Ultra Battle Retsuden

Q1-Q3: 118,000
Enterrise
Pachislot Sengoku
BASARA 3

RODEO
Salaryman Kintaro

NANASHOW
Pachislot BERSERK

3 titles of pachislot
machines

Q1-Q3: 35,000
Q1-Q3 Grand total: 153,000©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©オッケー. ©CAPCOM CO., LTD. ALL RIGHTS RESERVED.
©カラー ©Bisty ©avex management inc. ©avex music creative inc. ©本宮ひろ志／集英社／FIELDS ©Sammy ©RODEO
TM & © DC Comics. (s15)©UNIVERSAL ENTERTAINMENT ©円⾕プロ ©三浦建太郎（スタジオ我画）・⽩泉社/BERSERK FILM PARTNERS ©NANASHOW

9

(Reference)

Changes in regulations and pachislot
type
1. Overview ofTrends inconsolidated earnings
Pachinko/Pachislot
ChangesnumberEndedof pachislot
NineinMonths(Reference)machines
installed/sold
December31, 2014
MarketPachinko/pachislot
Changes infield
number of Regulation 5
pachislot machines sold
2. Status of IP
Development
Trendsin installation by type of
pachinko machine
4. Future IP Developments

10Trends in pachinko/pachislot market

Changes in regulations and pachislot type
7. 2004
Regulatory
revisions

10. 2007
Full shift to Regulation
5 models

September 2005 (Bisty)“New-century Evangelion”

9. 2014
Change to modelcertification test
method11.2015
Shift to machineswith main circuitboard

11. 2014
New penalty
method* First Regulation 5 machine in industry

Normal type machine

Around September 2009 Emergence of ART type machine* ART stands for assist replay time.
This function increases the replay probability undercertain conditions, and also enables pachislot jackpot by
navigation.

Emergence of ART type machine

Regulation 5 pachislot machines
Market changes by type of
pachislot/pachinko machine* C-type: A pachislot machine withoutbonuses. Most models use theaforementioned ART function to give theappearance of “pseudo-bonuses.”

Around October 2011 Emergence of C-type machine

Emergence of C-type machine* AT stands for assist time.
Under certain conditions, AT enables
pachislot jackpot by navigation.
Most machines of this type give a greater
payout per game than ART type machines.

Around May 2012Emergence of AT type machine

Emergence of AT type machine

11

Trends in pachinko/pachislot market

Changes in number of pachislot machines installed and sold■Regulation 4 machine ■Regulation 5 machine

Changes in number installed (10,000 machines)

188.7

193.6
7.2

188.7

186.5

2004

2005

200.3
45.7

163.6

144.9

134.7

2008

2009

139.0

154.9

160.2

172.0

147.5

2010

2011

2012

2013

2014

154.7

2006

2007

Regulation 5
machineTransition period

Emergence ofART type machine(year)

Emergence ofAT type machine

Changes in number sold (10,000 machines)※Q3 results

167.2

2004

178.6

2005

164.7

2006

174.4

2007

91.3

76.6

97.9

2008

2009

2010

125.9

132.6

139.0

2011

2012

2013

Source: Data on number installed is provided by Tokyo Metropolitan Police (data on number of Regulation 5 machines installed is from Fields);
data on number of machines sold is provided by Yano Research Institute; results for 2014 are from Fields

89.0
2014
(FY: Apr.-Mar.)12

Trends in pachinko/pachislot market

Changes in number of Regulation 5 pachislot machines sold
■ Series successors to titles released in fiscal 2005-2009 have driven market expansion since fiscal 2010.
Transition tomachines withmain circuit
board

Changes in number of machines sold (10,000 machines)※Q3 results

174.4

2004

11.9

79.7

2005

2006

2007

91.3

76.6

97.9

2008

2009

2010

125.9

132.6

2011

2012

139.0
89.0

2013

Regulation 5 machines

Transition period

0.6

0.8

0.9

0.6

2005

2006

2007

2008

2015

(year)

11. 2015
Transition tomachines withmain circuit※ Q3 results
board

Number of machines sold per title (10,000 machines)

2004

2014

1.2

1.4

1.5

1.5

0.6

0.8

2009

2010

2011

2012

2013

2014

2015
(FY: Apr.-Mar.)(Reference) Number of Regulation 5 machine titles
20

94

193

146

126

117

101

97

92

60

Source: Data on number of machines sold (2007-2013) is provided by Yano Research Institute/Data on number of those in years other than 2007-2013 is from Fields;
data on number of machines sold per title/number of titles are from Fields.

13Trends in pachinko/pachislot market

Trends in installment by type of pachinko machine■ Series titles with a track record are released as MAX type machines to expand market share■ Recently, the focus has been on the middle type to expand the fan base.
100%

MAX type 30.5%

MAX type

90%

Many titles in the series
were launched to expand
market share

80%

Middle high type70%

Middle type 33.4%

Middle low type

60%

Focused efforts recently to
expand fan base

50%

Light middle type

40%
30%

Amadigi (low) type 36.1%

20%

Stable market share as subspecifications for
MAX/middle type.

Amadigi (low) type10%
0%4.20127.2012

10.20121.20134.20137.201310.20131.20144.20147.201410.2014* % was the share as of theend of December 2014

[Definitions of specification categories]
MAX type

Middle high typeMiddle low typeLight middle type

Amadigi (low)type

Other/Wing-type

1/370 - 1/400

1/320 - 1/369

1/280 - 1/319

1/150 - 1/279

1/40 - 1/149

Special specifications/Wing-type

Source: Fields

14

Status of pachislot machines sales
1.連結業績概要
2015年３月期
第３四半期
Statusof pachislot
machines
installed(Reference)
Pachinko/Pachislot（ご参考）Machines Market Date

Status of pachinko machines sales
2. IPの開発状況について
パチンコ・パチスロ分野
Status of pachinko machines
installed
SCA; status of implementation ofmodel certification test

15

Pachinko/pachislot market data

Status of pachislot machine sales
The number of machines sold in 2014 was 1,240,000, and sales in
Oct.-Dec. were down year-over-year.
Number of pachislot machines sold
Oct.-Dec.
Apr.-Jun.

(10,000 machines)

Jul.-Sep.
Jan.-Mar.

180

Oct.-Dec.
Apr.-Jun.

(Titles)Jul.-Sep.
Jan.-Mar.

120

136
120

Number of pachislot titles sold

42

136
38

124
24

33

33

37

35

32

27

30

35

29
60

87

0

80

99

82

23
19
26

40

18
27
20
20

23
19

22

29

22

2013

2014

0
2012

2013

2014

2012

Source: Fields
16Pachinko/pachislot market data

Status of pachislot machine installation
Number of machines installed in December 2014 stood at 1,720,000;
the share of AT type machines installed had increased.
Number of pachislot machines installed

Share of pachislot machines installed

設置台数

AT type machines(10,000 machines)

100%

200

154

160

172

ART type machine*Share of machines installed
as of the end December 2014

80%

150

Normal type machines

47.3%

60%
100

20.1%

40%
50

20%

0
2012

2013

2014

0%
12.201232.6%
12.2013

12.2014

Source: Fields
17Pachinko/pachislot market data

Status of pachinko machine sales
Number of machines sold in 2014 stood at 2,240,000;
the number was up in Oct-Dec over the previous year.
Number of pachinko machines sold
(10,000 machines)

300

270

Oct.-Dec.

Jul.-Sep.

Apr.-Jun.

Jan.-Mar.

Number of pachinko titles sold
Oct.-Dec.
Apr.-Jun.

(Titles)

240

238

183

224

67
67

200

68

160

63
73
61

51
57

0
2012

2013

60
80

51

2014

186
48

44
54

45

165

39

69
100

Jul.-Sep.
Jan.-Mar.

35

46

42

35

50

48

51

42

2012

2013

2014

0

Source: Fields
18

Pachinko/pachislot market data

Status of pachinko machines installed
Number of machines installed in December 2014 totaled 3,030,000;
the share of MAX type machines installed had increased.
Number of pachinko machines installed

Share of pachinko machines installed

設置台数

MAX type(10,000 machines)

Light middle type

100%

400

300

304

Middle high type

300

303

Amadigi type , other*Share of machines installed
as of the end December 2014

80%

30.5%

60%

10.7%
6.8%

40%

15.9%

200

100

Middle low type

20%

36.1%
0
Source: Fields

2012

2013

2014

0%
12.201212.2013

12.201419

Pachinko/pachislot market data

SCA; status of implementation of model certification test
Number of pachislot machines passing test has declined since
September, and an average of 40 pachinko titles pass per month
Number of pachislot machines passing
model certification test

Number of pachinko machines passing
model certification test

(model type)(model type)

60

60
51
44 45

40

40

37

36

41

47

44
39

41

42
38

29
24

23

21 21
20

21

17

20
13 12

12

7
3
0

0

Source: Security Communications Association20

2. IP Initiatives

Principle behind Cyclical Business
Model
Status of IP development

Status of IP Development
Examples of development ofFields’ own IP
Examples of main IP development
in fiscal year ending March 31, 201521

IP Initaitives

Philosophy behind cyclical business model

Cross-media development of IP ＝ IP sharing
Creating and developing IP fans
ComicsPachinko/pachislot

Anime

Consumer products

Animation/Live media

Interactive media

22

IP Initaitives

Status of IP development
Total number of IP: 148/to be expanded in 88 media formats(film + merchandising)
As of the End of December 2014

Fields IP
55 works（＋4 works）

Collaboration
IP
43 works（-3 works）
Other
Company’s IP
50 works（+3 works）

Year Ending
March 31, 2015

Year Ending
March 31, 2016

Year Ending
March 31, 2017

Year Ending
March 31, 2018

Cumulative total

5

5

5

24

(+2)

Creation

9

Animation

5

6

(+2)

4

(+1)

8

(+2)

23

(+5)

Merchandising

60

59

(+2)

51

(+3)

48

(-1)

218

(+4)

Animation+ merchandising

65

65

(+4)

55

(+4)

56

(+1)

241

(+9)

(+2)

Animation

6

(-1)

2

(-2)

6

(-1)

4

(-1)

18

(-5)

Merchandising

5

(+1)

1

(-1)

5

(+1)

2

(+2)

13

(+3)

(-3)

11

6

(+1)

31

(-2)

－

Animation+ merchandising

11

3

Animation－－－

Merchandising

12

(+1)

21 (+13)

14

(+7)

9

(+9)

56 (+30)

12(+1)

21 (+13)

14

(+7)

9

(+9)

56 (+30)88(+1)

89 （+14）80 (+11)71 (+11)328 (+37)

Animation+ merchandising
All IP 148 works Animation（+4 works）+ merchandising－* Increase/decrease in parentheses indicates difference with figure publicly released in “Financial Presentation (First Half of the Year Ending March31, 2015.)”* The creation of our own IP refers primarily to the number of new works published in “HERO’S Monthly,”* Merchandising refers primarily to the total number of social games, PS and publications in book format.
23

IP Initiatives

Examples of development of Fields’ own IP: Ultraman series
Pursue expansion in a wide variety of media to attract broad fan baseTargeting children and families

Targeting adults

April 2010: Tsuburaya Productions became subsidiary
TV/film

2010

Goods development/
eventsPS

Comics-〜Game

Live entertainment

2014
Theater release in March 2015

2016

Animation
In planning

-

Goods
development/
eventsIn planningon saleTo be performed in
March 2015

Cumulative total
over 1.4 million

PS
In planning

Global expansion
In planning

Animation andmerchandising
In planningⓒ円⾕プロ ⓒヒーローズ ⓒ2011「ウルトラマンサーガ」製作委員会 ⓒ2015「劇場版 ウルトラマンギンガS」製作委員会 ©円⾕プロ / ©e-Dragon Power Developed by Applica©円⾕プロ・フィールズ

24

IP Initiatives

Example of development of Fields’ own IP: SWORDGAI
Start of film development based on cross-media expansion
IP creation

Animation

Merchandising

Start of publication

2012

November 2012 Start of publication in“HERO’S Monthly”

Publication inbook format-

・ June 2013・ Publication of
volumes 1-4

Start of project to develop film version

2014

・ September 2014 ・ Development of joint content with DLE
and multi-media development andplanning in Japan and overseas: in progress

2016-

Spring 2016
Start of television broadcast

Product
developmentⓒヒーローズ25

IP Initiatives

Examples of main IP development in year ending March 31, 2015 (image)
Clarify position of each IP and develop in optimal media format
IP Creation

Fields’IP

New publications:
8 works

Animation

Projects to develop works in HERO’S Monthly: 7 works

TV/movies

Collaboration
IP

Start of film development

Short movies

Movie, etc.

Merchandising

HERO’S Comics: 21 works/33 publications (as of December 2014)

Goods

Pachinko

Social games

Other Company’s
IP

Social games

Live media

Books

Pachislot

Live media

Pachinkoⓒ円⾕プロ ⓒヒーローズ ⓒ2015「劇場版 ウルトラマンギンガS」製作委員会 ©円⾕プロ・フィールズ © Ninj@ Entertainment/Ninj@ Conspiracy ©S.M/CR,LPEI/SPWA ©漆原友紀・講談社／詠舞台「蟲師」製作委員会©タカヒロ・⽥代哲也／スクウェアエニックス・「アカメが斬る！」製作委員会 ©三浦建太郎（スタジオ我画）・⽩泉社/BERSERK FILM PARTNERS ©NANASHOW ©AKS ©S&P ©カラー ©Bisty

26

IP Initiatives

Examples of main IP developments in year ending March 31, 2015 (details)
Category
Creation

Fields’ IP

Animation

Merchandi

IP name“HERO’S” IP

8 new works published (『The Masked Rider KUUGA』『ATOM THE BIGINNING』etc.)“HERO’S” IP

Projects underway to movie 7 works (“SOUL ReVIVER,” “SWORDGAI” etc.)

Majestic Prince

Rebroadcasts on TV

Ultraman series IP

TV broadcast of “Ultraman Ginga S”/film release (planned)

Tsuburaya IP

Release of short animation『Denkou Choujin Gridman』/
film of 『Monster IP』is currently being planned“HERO’S” IP

21 in book format/33 publications (as of the end of December 2014)

Ultraman series IP

Commercialization, development of pachinko machine, live entertainment (“Ultrahero LIVE”)

Game IPDistribution of “KOTOKOTO,” an RPG application based on words (over 1 million
downloads)/multiple titles are being planned and developed

APPLESEED ALPHA

Film distributed in North America and released at 31 theaters in JapanNINJA SLAYER

Planning and production of animation of novel released on Twitter

Other

TV broadcast of 4 works resulting from joint production and investment

BERSERK

Pachislot development

AKAME GA KILL!

Social games development

AKB48

Strengthen social games (add new content, hold real events)

MushishiLive entertainment development

Evangelion

Pachinko development (sales of more than 100,000 machines)

sing

Collaboration IP

Animation

Merchand
ising

Other
Companies’ IP

Merchandising

Initiatives in year ending March 31, 201527

Disclaimer/Contact Information

The plans, strategies and estimates of the Company indicated in these documents, other than actual
results and established facts, include potential risks and uncertainties and cannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of thepachinko/pachislot market in which the Company operates, market competition and the products handled
by the Company.

IR and PR Section, Corporate Communications Office
TEL：+81-3-5784-2109 E-mail：ir@fields.biz

28