To members of the press
Press release (research release)
May 18,2022
LIVE BOARD, INC.

Advertising Week Asia2022 Participate as a speaker！
At the forefront of location data/ Where we are now with programmatic
DOOH (Digital Out-of-Home)
Thursday, 2 June 2022, starting at 10:10 AM.（Japan time）

LIVE BOARD, INC. (Address: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, “LIVE BOARD”)
together group company NTT DOCOMO (hereafter, DOCOMO）, will be speaking at Advertising Week Asia, which
will be held from 31 May (Tuesday) to 2 June (Thursday), 2022.

＜Title＞
At the forefront of location data

Where we are now with programmatic DOOH (Digital Out-of-Home)＜Overview＞
COVID-19 has had a impact on the OOH industry. Even in the midst of difficult time, the intention from marketers
to use OOH advertising continued. The digitalization of OOH is being promoted in a progressive manner,particularly in New York and London, and the amount of investment in overseas markets in 2022 is expected toincrease by more than 36% year-on-year. So how is DX taking place in Japan these days, and what new benefits
are being created for advertisers? In this seminar, we will introduce historical data calculation using location datasuch as NTT DOCOMO's “Mobile Spatial Statistics ("Mobile Spatial Statistics" is a registered trademark of NTT
DOCOMO, INC.)” and LIVE BOARD's impression measurement logic, which follows global standards. In the second
half, examples of programmatic distribution based on these and the outlook for 'mobile data value' will bepresented.

＜Seminar schedule＞
Date and time: Thursday 2 June 2022, from 10:10 AM
Venue: Tokyo Midtown/Roppongi area or online
Official website: https://asia.advertisingweek.com/aw/schedule/session/-103-2022-06-02-1010-session
For enquiries: https://advertisingweek.com/event/awasia2022＜Speaker＞■About Advertising Week Asia
It is one of the world's largest and most comprehensive advertising, media, CR and marketing events in theworld, and was launched in New York in 2004. The event is held annually in a central city in each region of theworld and attracts around 160,000 advertising business professionals throughout the year. 2020-2021 saw thecontinuation of a new online format, with no real events possible due to COVID19. 2022 will see the addition ofthe online experience to the event. The new hybrid format will be held in different parts of the world. In the Asianregion, Advertising Week Asia will be held in Tokyo for the seventh time in a row in 2022. Each year, more than
250 outstanding frontline speakers from Japan and around the world have taken to the stage, and more than 100
sessions and events have been organised. Advertising Week is the only place where essential discussions can takeplace across the advertising industry, without being confined to narrow categories.

＜Overview of the overall event＞
Date: 31 May (Tue) - 2 June (Thu), 2022 (3 days)
Venue: Tokyo Midtown / Roppongi area
Organisers: Stillwell Partners Inc., Advertising Week Asia 2022 Executive Committee
Participation:(1) On-site event: 4 types of passes available: special, general, student and new employee only
(2) Online event: Viewing IDs as above.
For enquiries: https://advertisingweek.com/event/awasia2022◆About LIVE BOARD,INC.
A digital OOH adnetwork operator achieving data driven targeting andeffectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based advertisement
delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions thatare based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during
the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining
big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH
throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery ofpersonalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

Company nameLIVE BOARD, INC.

Representative

President and CEO, Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo

Capital

2.5 billion yen

Start of operation /Date of establishment

February 1, 2019

Business areas

DOOH Advertising Distribution Platform Management,Development, DOOH Advertising Space Sales

Websitehttps://liveboard.co.jp/en/

DOOH

Advertising<Inquiries about this release>
Contact: LIVE BOARD PR Office Contact persons: Asakura, Abe
TEL: +81-90-5393-0219 / +81-3-5843-0932 E-mail: info_press@liveboard.co.jp

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