The Library
Game-Changer
Summonthe Future
Prof. Mike Eisenberg© Eisenberg 2010

What’s at stakeHow can we best help
our users – in order forthem to be fulfilled andst
successful in the 21century?
© Eisenberg 2010

Agenda1. Setting the Scene–

The information society – game-changers–

Students in 2010…and beyond

2. Implications & Recommendation–

Rethink…library…sacred cows–

Energize with a game-changer

3. Questions & Discussion© Eisenberg 2010

Setting the Scene© Eisenberg 2010

Our world has changed - fundamentally© Eisenberg 2010

Our world has changed - fundamentally

Global Internet traffic
http://internet-politics.andrewchadwick.com/media/T465098Computer_graphic_of_global_internet_traffic-SPL.jpg© Eisenberg 2010

especially in relation toinformation & technology© Eisenberg 2010

Computers today are one
million times more powerfulthan those 20 years ago.

© Eisenberg 2010

IT Game-Changers• 1981 – the personal computer• 1985 – the Internet• 1993 – the Web• 1999 – Wireless• 1999 – Google• 2001 – iPod
• 2004 – Facebook• 2005 – YouTube• 2006 – Twitter• 2010 – iPad
© Eisenberg 2010

IT Game-Changers• 1981 – the personal computer• 1985 – the Internet• 1993 – the Web• 1999 – Wireless• 1999 – Google• 2001 – iPod
• 2004 – Facebook• 2005 – YouTube• 2006 – Twitter• 2010 – iPad
© Eisenberg 2010

IT Game-Changers• 1981 – the personal computer• 1985 – the Internet• 1995 – the Web• 1999 – Wireless• 1999 – Google• 2001 – iPod
• 2004 – Facebook• 2005 – YouTube• 2006 – Twitter• 2010 – iPad
© Eisenberg 2010

IT Game-Changers• 1981 – the personal computer• 1985 – the Internet• 1995 – the Web• 1999 – Wireless• 1999 – Google• 2001 – iPod
• 2004 – Facebook• 2005 – YouTube• 2006 – Twitter• 2010 – iPad
© Eisenberg 2010

IT Game-Changers• 1981 – the personal computer• 1985 – the Internet• 1995 – the Web• 1999 – Wireless• 1999 – Google• 2001 – iPod
• 2004 – Facebook• 2005 – YouTube• 2006 – Twitter• 2010 – iPad
© Eisenberg 2010

In 20 years computers will be
one million times more
powerful than today!

© Eisenberg 2010

Increasingly, we will livein

the physical world
and in© Eisenberg 2010

A parallel INFORMATION universe.
• Anyone• Anyone• Anywhere• Anywhere• Anytime• Anytime• Any Form

• Any Form

Dreamstime.com© Eisenberg 2010

IT Game-Changers• 1981 – the personal computer• 1985 – the Internet• 1995 – the Web• 1999 – Wireless• 1999 – Google• 2001 – iPod
• 2004 – Facebook• 2005 – YouTube• 2006 – Twitter• 2010 – iPad
© Eisenberg 2010

IT Game-Changers• 1981 – the personal computer• 1985 – the Internet• 1995 – the Web• 1999 – Wireless• 1999 – Google• 2001 – iPod
• 2004 – Facebook• 2005 – YouTube• 2006 – Twitter• 2010 – iPad
© Eisenberg 2010

Users/Students 2010

© Eisenberg 2010

The Google Generation• Those born 20 years ago have neverknown a world without the World WideWeb!
– 1989 – Tim Berners-Lee invents the Web– 1993 – CERN puts Web in the public domain– 1992 – Mosaic browser– 1995 – Netscape browser– 1999 – Google

http://news.bbc.co.uk/2/hi/technology/7375703.stm

From Digital Immigrants to Digital Natives

The Google Generation• Experiences• Expectations• Pace© Eisenberg 2010

Experiences

Wifi

playlists

Computer

Xbox, Wii, Playstation
WWWGoogle© Eisenberg 2010

On demand

Expectations

Anywhere

Now!

24/7
Practical© Eisenberg 2010

Speed of light

Pace

Multiprocessing

Last minute© Eisenberg 2010

What is it like to be a student in the digital age?

© Eisenberg 2010

© Eisenberg 2010

How Today’s College Students
Find & Use InformationProject Information Literacy
Alison J. Head, Ph.D. , Research Scientist
Mike Eisenberg, Dean Emeritus and Professor

The Information School
University of Washington© Eisenberg 2010

Project Information Literacy
How college students define
and operationalize research tasks:• Student

Focus groups(7 campuses)

2008• Pilot survey (n=6 campuses)• Follow-up interviews• Content analysis (28 campuses)

2009• Large-scale
student survey (25 campuses)• Follow-up interviews

2010• Ongoing, cross-campus study in U.S.: Course Related + EverydayLife Research• Social science methods• Based in UW’s iSchool• Funding: MacArthur Foundation; ProQuest

Meet Jessica© Eisenberg 2010

Behavior• Curious and engaged—in thebeginning.
• Looking for that ―perfectsource.‖• Self-taught and independent.
• Waits until the last minute.

Expectations• Exists somewhere.
Just have to find it.
• Best approach?
Just Google it.

• On first page of results?
Awesome.
• Up-to-date and current?
Essential.
• But make it brief, please.

“Want it just in time,
find it just in the right place.”© Eisenberg 2010

© Eisenberg 2010

© Eisenberg 2010

GoogleScholarly ResearchDatabases

Instructors

Wikipedia

Library shelves2010 PIL Survey, n=8457

0%20%

Course research

40%60%80%100%

GoogleFriends and Family
Personal Collection
Wikipedia

Instructors
Scholarly research databases

0% 20% 40% 60% 80% 100%
2010 PIL Survey, n=8457

Everyday life research

Wikipedia• Wikipedia - www.youtube.com/user/ProjInfoLit#p/u/2/9nOe26xY1zM

Wikipedia• To obtain a summary (82%)• To help to get started (76%)• Interface is easy to use (69%)• To find meaning of terms (67%)• Comprehensible explanations (64%)
85% of students
use Wikipedia forbackground material
15%- 2009 Survey85%• Is a competency learned by rote.
• Use the same small set of common sources.
RESEARCH:• Employs a model of efficiency.
• Finding facts vs. conducting research.
• Dialing down aperture of all that’s available.

Research is not without its frustrations…

Course research difficulties
Getting started

84%

Defining a topic

66%

Narrowing a down topic

62%

Filtering irrelevant results

61%

Knowing if a good job’s been done

46%

Finding articles in library databases

42%

Knowing how to cite sources

41%

Determining credibility

40%

Reading through material

39%

Writing the paper

38%
0%

25%

50%

75%

2010 Preliminary Results, n = 8,417 | 25 campuses

100%

“The longest part of researchis getting to the question to ask.”

Procrastination• Procrastination –• http://www.youtube.com/user/ProjInfoLit#p/u/3/OBMVUqnPank

take-aways
akafindings that keep us up at nightStudents 2010
• Immersed technologically: Facebook, txt messaging,mobile devices.
• Overloaded and busy; do things at the last minute.

• Focus on immediate goals, not sustained learning.
• Say they learn critical skills mostly on their own.

• Rely on Google and Wikipedia.
• Use library databases partially because faculty say, “uselibrary databases”• Few course handouts give specifics (e.g., tool, vendor,database name) about library databases.
• Don’t turn to librarians.
© Eisenberg 2010

implications© Eisenberg 2010change© Eisenberg 2010

library© Eisenberg 2010

re-think© Eisenberg 2010

Reference
Sacred CowFinding

ChangeThe Reference
Desk

Last minutesyndrome;
Don’t turn tolibrarians

DigitalReference© Eisenberg 2010

Wikipedia
Sacred Cow

Finding

Wikipedia

Forsummary; toget started

Change© Eisenberg 2010

© Eisenberg 2010

Plagiarism
Sacred Cow

FindingChangeInstruct on
APA, MLAFor
summary; toget started

Create a―culture ofciting‖© Eisenberg 2010

Access Tools
Sacred Cow

FindingChangeoptions options options options
options options options options
options options options options
options options options options
options o options options
options options options options
options options options
optionsptions options options

GoogleRules!

Less isbest© Eisenberg 2010Collections
Sacred Cow

FindingChangelibrary researchdatabases

Few specifics;
Use tried andtrue; Prefer
Google andWikipedia

A Google-like
LIBRARY tool:
simple, unified,powerful, andcredible© Eisenberg 2010

recommendation© Eisenberg 2010

SummontheLibrary
Game-Changer© Eisenberg 2010

© Eisenberg 2010

Something to capture users’ imagination
Something to directly meet user needs in a new way

Something super-cool
Something like other game-changers

Something like Google
Something likepreviously….

© Eisenberg 2010

vs.

© Eisenberg 2010

databases© Eisenberg 2010© Eisenberg 2010

© Eisenberg 2010

The Game Changer© Eisenberg 2010

Go for it!

For Summon & Libraries
a little Eisenberg advice…

© Eisenberg 2010

K.I.S.S.
―What would Google do?‖© Eisenberg 2010

K.I.S.S.
• Embrace the game-changer!
• Simple screen, simple interface.
• Simple message:– Summon the source– Summon for credibility– Beyond Google – Summon.

• Be bold– embrace and promote– about across campus/communities– Focus on little else for 6 months!
© Eisenberg 2010

BrandSummon

Serial Solutions

Sherlock

Claremont CollegesLibrary One Search

Arizona StateUniversity

QEisenberg (dream)

Boogle“Better than Google”
Claremont submission© Eisenberg 2010

In Conclusion© Eisenberg 2010

We must change© Eisenberg 2010

is agame-changerand it’s just the beginning© Eisenberg 2010

• ―…but that’s another story.‖© Eisenberg 2010

© Eisenberg 2010