August 8, 2013
FOR IMMEDIATE RELEASE
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact: Naoya Sugiyama, Director
TEL: +81-3-6716-0700

Notice of Change of Specified Subsidiary
MACROMILL, INC. (the “Company”) announces that a meeting of the Board of Directors held on
August 8, 2013 resolved that it would make additional investments in its subsidiary, misecolle, INC.
As a result of this initiative, misecolle, INC. will come under the Company’s specified subsidiaries
category because its capital will be 10% or more of the Company’s capital. Details are as follows.

1. Purpose
Following its establishment as the Company’s wholly owned subsidiary on April 1, 2013, misecolle,
INC. has been engaged in the development and management of misecolle, a smartphone application
whose services commenced in April 2013. Misecolle is an application through which users register
stores that they often visit or are interested in, and can then receive useful information only fromthese stores.
The MACROMILL Group regards the recent rapid increase in the use of smart devices as a business
opportunity. Accordingly, to create the next innovation since its establishment, the Group has been
looking at the promotion sector with a view to creating marketing services that are available toeverybody at a low cost. The Company has determined that, as the key initiative for the newbusiness, it is necessary to increase investment funds to be able to make the contents of the services
better than they are at present and obtain stores, companies and users for the services as quickly aspossible. By establishing a structure in which the know-how and human resources it has acquired
through its operations are able to be used to the maximum extent, the Company will seek to develop
services in a timely manner to create more attractive services.

2. Overview of subsidiary (misecolle, INC.) to be changed
(1)
(2)
(3)

Company nameHead office location
Title/Name of representative(4)

Business(5)(6)

Capitalization
Date of incorporation
Major shareholders andshareholdings(7)

misecolle, INC.
2-16-1 Konan, Minato-ku, Tokyo, Japan
President and Representative Director Tetsuya Sugimoto
Development and management of misecolle, an application
for the promotion of stores for smartphones
165 million yen (300 million yen after capital increase)
April 1, 2013
MACROMILL, INC.
Capitalrelationship
Personnelrelationship(8)

Relationships between thelisted company and thecompany in question
Businessrelationship

100%

The Company owns whole shares in thecompany in question.
The Company’s Chairman and President
Tetsuya Sugimoto acts concurrently as therepresentative of the company in question.
There is no notable business relationshipbetween the Company and the company inquestion. There is no notable business
relationship between the related parties andaffiliated companies of the Company and therelated parties and affiliated companies of thecompany in question.

* Because the company in question was established in April 2013, there are no financial data that canbe disclosed as its business results.
3. Number of shares to be acquired, acquisition amount and situation of shares before and after theacquisition
(1)
(2)
(3)
(4)

Number of shares held before
the acquisition
Number of shares to beacquired
Acquisition amount
Number of shares held after
the acquisition

6,600 shares(Number of voting rights: 6,600 units)(Ratio of voting rights: 100%)
5,400 shares(Number of voting rights: 5,400 units)
270 million yen
12,000 shares(Number of voting rights: 12,000 units)(Ratio of voting rights: 100%)

4. Schedule(1)(2)

Resolution date of the Boardof Directors
Capital increase dateAugust 8, 2013
August 30, 2013 (planned)

5. Future outlook
The impact of these additional investments on the Company’s consolidated operating results for thefiscal year ending June 2014 is negligible.

-2-(Reference)
Consolidated business forecast for the current fiscal year (announced on August 8, 2013) andconsolidated results for the previous fiscal year
(Million yen)
Consolidated
net sales

Consolidated
operatingincomeConsolidated
ordinary
incomeConsolidated
net income

Consolidated business forecast
for the current fiscal year
(Fiscal year ending June 2014)

19,100

3,400

3,000

1,700

Consolidated results for theprevious fiscal year
(Fiscal year ended June 2013)17,120

3,838

3,951

2,508-3-