Mandom Groupʼs Human-Oriented Value Creation Model

INPUT

Creating aneasy-to-start
groomingculture

Human Capital●●●

Employees: 2,732 (Consolidated)
648 (Non-consolidated)
Human resources with global mindset
Human resources with high interest incosmetics and fashion●Technologies related to research areas of focus(hair/scalp, skin, body odor/antiperspirant)

Companies cooperating with production in andoutside Japan

Financial Capital●

Total assets: ¥91,005 million●Net assets: ¥71,184 million●●Shareholdersʼ equity: ¥65,125 million(shareholdersʼ equity ratio: 71.6%)
Free cash flow
Cumulative amount of most recent five years:¥21,454 million

Materiality●

Three manufacturing sites that can supply products
in line with the wide-ranging predicted GDP levelof each country (Japan, Indonesia and China)

Realizing
mutual growthof employees
and thecompany

Social Capital
●

●

●

●

Rolled out 13 Group companies in Asia
Collaboration with business partners (distributors)
in Japan and overseas and a product distribution
system based on those partnerships
Business relationships with major retailers inJapan and Asia
External joint research institutions centered onuniversitiesNatural Capital●Energy input (Japan ): 118,954 GJ●

Electricity input (Japan): 10,283,000 kWh●

Water usage (Japan): 70,197 m3●

Raw materials used in products (Japan): 9,175 t●

Satisfaction

Packaging and container materials (Japan):7,599 tPublicity/
Creation of
Shopping Areas

Consumers

Sustainableprocurement of
raw materials

Consumers

LatentDissatisfaction

Employees

Three Features of
Only One Marketing

Women

1. Consumer-led Lifestyle
Value Creation

ProductPlanning

2. The Viewpoint of “Fun”
Bringing enjoyment to everyday lifeand making everyday life easierPartnerships

Customers/Suppliers

DXTechnologies/
Research

Procurement/
Production

IT strategy

Accelerating theenhancement ofcreativity/
productivity〈 Mandom Groupʼs Six Strengths 〉

なりたい自分に、全部なろう。

Mandom humanresources●●●

1 Only One Marketing●

3 Overseas Expansion Focused on the Rapidly Growing Asia
4 “Unique Research” and “Reliable Technology” That Respond to Consumer Wants
5 Production and Supply System Which Seeks the Spread of High-Quality and Best-Value Products

Sustainable Management
Mission Framework

Human resources who arehighly engaged with theCompany
Human resources overflowing
with the spirit to take onchallenges
Human resources overflowingwith intellectual curiosity andcreativity
Human resource marketerswith strong understanding ofconsumers

Shareholders/
Investors

Environment/
Regional society

Natural Capital●●●

6 Highly-Engaged Employees

MP-13

MHRX

Human resourcestrategy

2 Extensive Knowledge Related to Menʼs Cosmetics

Maintaining/enhancing thecorporate base

VISION2027

MP-14

3. Something New,
Something Different
Actions forsustainableglobalenvironment

Owned
cosmetics brands
Men

Knowledge related to TRP channels

Manufacturing Capital●Processes for creating/expanding Dedication to Service (Oyakudachi) through
Only One MarketingExpansion ofDedication toService(Oyakudachi)

CO2 emissions (Scope 1 + 2in Japan): 3,645 t-CO2
Water discharge volume(Japan): 29,447 m3
Waste disposal volume(Japan): 3,314 t (recyclingrate: 99.8%)

Government/Variousorganizations

We promote unique sustainable management that ensures both enrichment on an everyday
basis and solution of social issues through our concepts of Health, Cleanliness, Beauty and Fun.

“MISSION,” “PRINCIPLES,” and “SPIRIT”

Realizing well-being for consumers around the globe●Extensive knowledge related to menʼscosmetics

OUTCOME

Creating new value through imagining peopleʼs happiness and excitement

Expanding
Dedication toService to adiversity ofconsumers

Intellectual Capital●“Human-Oriented” Company

OUTPUT