Client
Smart-home device manufacturer
Industry
High-tech manufacturing
Headquarters
California, USA

Solution elements
RWS Globalization Testing

Delivering functional and linguistic
excellence – globally
As the number of smart products we rely on in ourdaily lives grows, so does the importance we attach
to the user experience.
Our patience for poor functionality, devices that take hours to masteror products with linguistic bugs is waning fast.
In its home market, this leading smart-home device manufacturer hasbuilt a reputation for producing devices that are simple to understand,functional and deliver an all-around great user experience. So when theyfirst released their products globally, they wanted to ensure they lived up
to this reputation in every new market.
This meant that functional and linguistic testing had to be conductedin many different languages. Only then could they be sure that every
language-specific version of their devices worked as they should.
Plus, high-quality products reduce support costs and help maintainbrand reputation – excellence and reliability – in each target market.
They were already successfully completing this testing in-house witha team of three testers. But with volumes and language sets increasing,it was hard to scale up their internal testing team to match demand.
But they did not want to increase headcount, handle recruiting or manage
resources once they were hired. In addition, reviewers needed to be insecure facilities since the products were not yet released to the public.

1 | RWS

Delivering functional and linguistic excellence – globallyDriving excellence
After the manufacturer turned to RWS for globalization
testing help, the first step was to gather information
about their objectives and requirements. RWS thenrecruited native speakers of the target languages who
possessed both testing experience and familiarity withhome security products. Dedicated resource managers
built the team quickly, hiring ten testers and one test
lead to cover nine markets and seven languages
in just four weeks.
The testing took place in one of the many secure
testing facilities that RWS has around the world.
Together, RWS and the client agreed on key
performance indicators and productivity targets.
They adapted English testing plans and scripts towork for the localized languages, and implemented
a bug-tracking system for managing changes.
Lastly, RWS established very close collaborationand quickly became an extension of the client's team:speaking frequently to their engineers to simplify
project communication and eliminate lag. The RWS
test lead worked very closely with the client’s testing
programme manager: the two were often foundworking side-by-side in the testing facility, deeply
engaged in resolving testing issues.

Why RWS•

Conveniently located testing facilities
around the globe•

Robust resourcing engine for quick
qualification and hiring•Comprehensive testing programmes
including test plan development•

Commitment to programme-level quality
and productivity metrics•

Ability to investigate and implement
unique solutions to client challenges•

Flexibility and scalability to growwith clients

2 | RWS

Delivering functional and linguistic excellence – globally

Reaching – and exceeding – goals
Four takeaways•

Outsourced recruiting
and people management
can save significant timeand hassle.

•Outsourced production
work allows key in-house
resources to take onhigher-level roles.

•Testing scripts tailoredspecifically to target
languages can help testing
go faster and capture as
many bugs as possible.

•Growth can only beachieved by scaling
resources quickly, andan established recruiting
engine must drive this.

3 | RWS

As the RWS testing resources scaled and the programme entered asteady state, the client’s in-house team no longer needed to conduct
linguistic or functional testing themselves. Instead, this team took
on higher value tasks such as managing and coordinating the work
among the various international teams.
And with RWS managing the resourcing, qualifying and hiring of
the testers, the client didn't have to deal with time-consuming hiring,HR and management activities.
But above all, they valued the consultative, collaborative process thatenabled efficient work, reduced communication issues and achieved
programme targets.
One of the RWS testers even located a major functional bug in theEnglish version that was fixed before localization. This bug would
have multiplied in the localized files, causing substantial losses interms of profits, user confidence and brand perception.
By the numbers:•In under one year, the scope of testing
was increased from three to seven languages.

•

Updates were consistently released on time,with testing cycles completed in under two weeks.

•The testing team grew 300% in six months.

•Nearly 25% more bugs were caught pre-release.

Delivering functional and linguistic excellence – globallyHighlights

Doubled the number of languages
handled in under one year

Established metrics and KPIs
for effective programme governance

Expanded testing team by 300%

Rigorous on-site security controls
ensured pre-release confidentiality

Consistent on-time releaseof updates

Client’s in-house team freed
to focus on value-add tasks

Client avoided recruitingand HR management

Want to learn more?
rws.com/testing
Ready to connect with one of our specialists?
Contact us

About RWS
RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property
services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content
at scale and enabling the protection and realization of their innovations.
Our vision is to help organizations interact effectively with people anywhere in the world by solving their language,
content and market access challenges through our collective global intelligence, deep expertise and smart technology.
Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and approximately half of the top
20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology,
pharmaceutical, medical, legal, financial services, chemical, automotive, government and telecommunications sectors,
which we serve from offices across five continents.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com© All Rights Reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
*RWS Group shall mean RWS Holdings PLC for and on behalf of its affiliates and subsidiaries.
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