Annual Report of Cosmetology vol.13, 2005
Synopsis of Original Research Paper

Research of Japanese and Korean concept of beauty in their
makeup and appearance from the questionnaire surveyof the man and woman student in Japan-South Korea
Hiroto Murasawa
Department of Clothing Sciences of Art, Osaka Shoin Women’s University

The purpose and background of research:
We know that Japanese people and a South Korean have similar features and a heterogeneity about beauty, such as makeup and cosmetic surgery. In this research, the questionnaire
was carried out for the Japan-South Korea man-and-woman college student for the purposeof showing the difference between Japanese and South Koreans in concept of makeup andbeauty
The contents of investigation come out to their behavior of an everyday makeup, a fragrance, cosmetic surgery, cosmetic service, service of esthetics and beauty therapy, image ofcolor of skin, processing of body-hair and body-smell, concept of beauty, concept of body-andmind, the youth, the marriage partner, an attractive men and women and ordinary life.
In analysis, we did statistics processing of the data. Factor analysis were also performed
and the difference in Japan and South Korea was clarified.
Result and consideration:
The subject was 416 Japanese college students and 475 South Korean college students. It
consists of 198 Japanese men, 218 Japanese women, 123 Korean men, 352 Korean women.
A Japanese women students was doing makeup very much about daily life compared with
the South Korean women students and the Japanese of 37% sufficiently applied the mascara.
It was shown clearly that Japanese woman student did makeup when dating than usually andwhen dressing up than when dating.
The result that 67% of Japanese women dislike their body hair and 86% of Japanese womenis characteristic and seems that they prefer no odorization so to speak,and a tendency which iscompletely different from a male also with a South Korean woman was shown. The tendency
not to like the body can be considered as the different situation in Japanese society or the menwomen relations.
By the scent of the cosmetics currently used, the tendency for Japan-South Korea man andwoman to be reverse to the present condition and an opinion was seen. It thinks as a future
taste.
In spite of being this registered questionnaire, the South Korean 8% woman and 1% menhas answered that they underwent an operation on their face by cosmetic surgery. Japanese
men and women were 0% to it. This difference shows cosmetic surgery has not acquired citizenship yet in Japan, I think.
About cosmetic surgery, Japanese students's answer rate was lower than those who answered the South Korean students and we learnt South Korean's opinion more clearly thatSouth Korean students of 50% agreed with the cosmetic surgery and their 50% felt insecurity
in the safety of the cosmetic surgery. It has been understood that pros and cons exist though ittends to be talked that the cosmetic surgery is active in South Korea in the mass media.
We were able to find a part of the difference of the opinion between the make-up and beautyin Japan-South Korea. We want to discuss basic sense of values while individually digging it
down in the future.
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