Halal Expo Japan 2016
Post Show Report

Halal Expo Japan 2016 Organizing Committee
January 10, 2017

Halal Expo Japan 2016 Post Show Report

Index
I. Outline

III. Fashion Show

1. Summery

1. Summery

2. Sponsor and Supporter

2. Brand3. Timetable

3. Stage Event

IV. Live Cooking

4. Purpose

II. Exhibition

1. Summery

1. Guidelines for Exhibiters

2. Sponsor

2. List of Exhibiters

3. Performed Menu

V. Media Listing Information

3. Number of Visitors
4. Seminar

1. Press Release and Pre-coverage
2. Coverage
3. Media Listing2

Halal Expo Japan 2016 Post Show Report

I. Outline
1. Summery

Logo

Name of Event

HALAL EXPO JAPAN 2016 -Halal for Allハラールエキスポジャパン 2016 -Halal for All-

PeriodNovember 22 (Tue) and 23 (Wed, Public holiday), 2016
10:00-17:00

Venue

Tokyo Metropolitan Industrial Trade Center Taito-kan 3, 4, and 8F
2-6-5 Hanakawado, Taito-ku, Tokyo 111-0033, Japan

Organizer

Halal Expo Japan 2016 Organizing Committee

2. Sponsor and Supporter

Sponsor

MBIC Life Co., Ltd.

ADF Co., Ltd.

Supporter

Japan External Trade Organization (JETRO)

Kinki District Transport Bureau

Taito City

Tochigi Prefecture

Chiba City

Sano City

Beppu City

Obihiro City

Hioki City

Sumida City

Tokyo Chamber of Commerce and Industry

Obihiro Chamber of Commerce and Industry

3Halal Expo Japan 2016 Post Show Report

Sano Chamber of Commerce and Industry

Singapore Malay Chamber of Commerce and Industry

Yano Research Institute Ltd.

Japan Inbound Solutions Co., Ltd.

Wire and Wireless Co., Ltd.

MATCHA Inc.

Yamatogokoro Inc.

Television KANAGAWA, Inc.

The Japan Times, Ltd.

SANKEI SHIMBUN Co., Ltd.

SANKEI DIGITAL INC.

ariTV, Inc.

Federation to Operate Special Event Planning in ASAKUSAMade in Japan Halal Support Committee

Council of Local Authorities for International Relations

Kyoto Convention Bureau

Kobe Motomachi Inbound Committee

Research Center for Muslim Affairs of Ritsumeikan Asia Pacific University

Religious Corporation As-Salaam Foundation

The Indonesian Japan Muslims Society

Chiba Beauty Business Cooperative

Tokushima Export Promotion Network

Bunka Gakuen University

Hokkaido Muslim Inbound Promote Committee

Ryomo Muslim Inbound Promote Committee

Nara Muslim Inbound Promote Committee

Osaka Muslim Inbound Promote Committee

Kyoto Muslim Inbound Promote Committee

Kobe Muslim Inbound Promote Committee

Kagoshima Muslim Inbound Promote Committee

Kamakura Muslim Inbound Promote Committee

PT Karisma Medika Utama (Indonesia)
Total 44 organizations

SpecialHALAL EXPO JAPAN 2016 Advisory Board

Supporter(Composed by Halal Certificate Bodies in Japan and Overseas)

Fashion Show

Moslema in Style (Malaysia)

Partner
SpecialJAPAN SYSTEM INTEGRATION RESEARCH Co., Ltd. (SEKAI CAFE)TOKYO TOKUYAMA BUSSANN CO., LTD. (Yakiniku Panga)

Supporter for

W.M.Japan Co., Ltd. (Naritaya)

Daimura Co., Ltd. (Sushiken)

Reception

Vision Share inc. (Kaemon)

Party
Overseas

ATIYA MEDIA (Malaysia)

Gaya Magazine (Malaysia)

Partner

DEKA ADIGUNA (Indonesia)

Halal Showcase In Europe Exhibition and Conference (UK)

Halal Incorp (UK)4

Halal Expo Japan 2016 Post Show Report

3. Timetable
November 22 (Tue)
4th Floor

5th Floor

10:00

8th Floor“Inbound Tourism and Urban

11:00

Fashion Show

Development”(Mr. Yoshiaki Nakamura)“The Importance of
Public-Private Cooperation in
the Field of Halal”(Mr. Yoshiaki Nakamura, Mr.
Shunsuke Takei, Mr. Takuji
Kawai, Mr. Kunio Iijima)

12:00

Live Cooking

13:00

14:00

Press Conference
Hijab Styling Session

Yano Research Institute(Ms. BubbleGumHijab)

Special Seminar

Henna Art Session“The Current Situation and the(Ms. Zai Miztiq)

Future of Halal Certification in

Fashion Show

Indonesia”(Mr. Retno Supeni, Ms. Aya
Kanbe, Mr. Lukmanul Hakim)

15:00

Live Cooking

16:00

Talk Session“Opportunities in the Global(Ms. Shuhada Alauddin)

Halal Market for Japanese

Hijab Styling Session(Moslema in Style)

Entrepreneurs”(Mr. Razali Ramli)“Halal Tourism”(Mr. Sami Hamdi)

November 23 (Wed, Public holiday)
4th Floor

5th Floor

10:00

8th Floor“From the Kitchen and theDining Hall"

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Halal Expo Japan 2016 Post Show Report(Mr. Yuki Yamada)
11:00

Fashion Show

“Friendliness to Muslims Grown
in Mixed Education and
Mingling Towns”(Mr. Masaharu Imamura)

12:00

Live Cooking“Personnel Management
Strategy that Utilizes Muslims
for Maintaining and Expanding
Business"(Mr. N. Kandel)

13:00

Hijab Styling Session“Muslim Inbound Tourism Seen

(Ms. BubbleGumHijab)

by Big Data Analysis”

Henna Art Session(Mr. Teppei Kawanishi)(Ms. Zai Miztiq)
14:00

Fashion Show

“Halal as a Bridge between the
Local Community and theWorld, What We Learned with
Muslims"(Mr. Dainari Goka)“The Product Developmentthat Takes Global Market into
Consideration"(Mr. Shigeki Shirasawa)

15:00

Live Cooking

Hijab Styling Session“Experience Halal Travel"(Moslema in Style)(Ms. Raudha Zaini)“Halal – The Safety of Food and

16:00

Its Science”(Mr. Fahrul Irfan, Dr. Eiichi
Tamiya)4. Purpose
HALAL EXPO JAPAN 2016 includes Trade Fair of Halal products and services from domestic
6

Halal Expo Japan 2016 Post Show Reportand overseas, and Seminars featuring domestic and international corporate stakeholders,
Halal Experts, local governments, and etc. under the theme of “Halal for All”.

The number of foreign tourists visiting Japan reached nearly 20 million in 2015 and theresulting economic effect is attracting a great deal of attention. The number of tourists fromSoutheast Asian countries and visitors from the predominantly Muslim countries of Malaysia
and Indonesia, in particular, is increasing significantly due to relaxed visa requirements, andnumbers are expected to be bolstered further from the growing middle class in bothcountries.

At the same time Japanese companies of foods and service providers are becoming moreinterested in the Islamic countries as both inbound and outbound markets. In fact some foodsuppliers challenged export opportunities to the Islamic countries and also interested in the
Halal markets that is rapidly growing in Japan.

HALAL EXPO JAPAN 2016 aims to contribute to the development of Halal environment and thecultivation of Islamic markets by both domestic and international companies.

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Halal Expo Japan 2016 Post Show Report

II. Exhibition
1. Guidelines for Exhibiters

Application

Early-bird Application: June 1 (Wed)-July 15 (Fri), 2016

PeriodRegular Application: July 16 (Sat)-August 31 (Wed), 2016

Size of Booth

Width 3 m and depth 3 m

Booth Fee

1 booth 200,000 JPY (without tax)
Early-bird Discount: 1 booth 150,000 JPY (without tax)

TargetManufacturers of fresh foods, processed products, garments, cosmetics inJapan and foreign countries, importers, travel agencies, local governments,and other companies and organizations

Guidance for

September 21 (Wed), 2016, 14:00-16:00

Exhibitors

Tokyo Metropolitan Industrial Trade Center Taito-kan 8F, 3rd ConferenceRoom

2. List of Exhibiters
The number of the booths was 116. 24 of them belong to the foreign exhibitors who camefrom 6 nations.

Government/Region
Tokushima Export Promotion Network for

Embassy of Brunei Darussalam

Agriclture Fisheries and Processed Food
Production
365ASAKUSA

Azurite Co., Ltd. (Muslim Recruiting Support)

Kansai Muslim Travel Association

Kyonan Town Job & Business Creation
Council

Chiba CityOBIHIRO CHAMBER OF COMMERCE AND
INDUSTRY

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Halal Expo Japan 2016 Post Show Report

Taito city

HOKKAIDO MUSLIM INBOUND PROMOTECOMMITTEE

Ryomo Muslim Inbound Development
CouncilFood
CHAOBY ENTERPRISE CO., LTD. (CP CHEESECKT MARKETING SDN BHD

FACTORY)
DANIX Inc. (Tokushima Export Promotion

JA HITACHI (JA HITACHI, W.M.Japan Co., Ltd.,

Network for Agriclture Fisheries andSiddique Enterprises)

Processed Food Production)
TECK LEONG COFFEE & TEA MERCHANT (M)Ambika Trading Company

SDN BHD
Kagoshima Foundation Muslim Welcome

Kanekomiso Co., Ltd. (Tokushima Export

Project

Promotion Network for Agriclture Fisheries
and Processed Food Production)

Kewpie Corporation

KURABO

Choya Umeshu Co., Ltd.

Heinz Japan Ltd. (Made in Japan Halal Support
Committee)

MARUKOME CO.,LTD.

MUSO Co., Ltd.

Yotsuba Milk Product Co., Ltd.

Watami Co., Ltd.

Awa Henrosoba Bizan (Tokushima Export

Awa Tourist Hotel (Tokushima Export

Promotion Network for Agriculture Fisheries

Promotion Network for Agriculture Fisheries

and Processed Food Production)

and Processed Food Production)

IGAGOE Co., Ltd.

Made in Japan Halal Support Committee

Ishinomaki G.F.Center

KASAHARA Industry Co., Ltd. (Made in Japan
Halal Support Committee)

Nishi Awa Beef Co., Ltd.(Tokushima Export

NEWTON Corporation (Made in Japan Halal

Promotion Network for Agriclture Fisheries

Support Committee)

and Processed Food Production)
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Halal Expo Japan 2016 Post Show Report

Shikibidani Onsen Co., Ltd. (Tokushima

Kobe Bussan Co., Ltd.

Export Promotion Network for Agriclture
Fisheries and Processed Food Production)
TSUTAU Co., Ltd. (HALAL RECIPES JAPAN)

NINOMIYA Co., Ltd.

Yuzurikko Co., Ltd. (Tokushima Export

Funfair Co., Ltd. (Samurai Ramen Umami)

Promotion Network for Agriclture Fisheries
and Processed Food Production)
IMT Co., Ltd.

LR, Inc. (Taste & Discover Japan)

W.M.Japan Co., Ltd. (JA HITACHI, W.M.JapanE Yuki Seikatsu Co., Ltd. (Made in Japan Halal

Co., Ltd., Siddique Enterprises)

Support Committee)

AAS Catering Co., Ltd.

MBIC Life Co., Ltd.

Kataoka Co., Ltd. (Tokushima Export

Global Corporation (MIRAZ FOOD INDUSTRY

Promotion Network for Agriclture Fisheries

SDN BHD)and Processed Food Production)
Sawa Co., Ltd. (Tokushima Export Promotion

Siddique Enterprises (JA HITACHI, W.M.Japan

Network for Agriclture Fisheries andCo., Ltd., Siddique Enterprises)

Processed Food Production)
TUGBA TRADING Co., Ltd.

BAHARU CORPORATION

Hokubee Co., Ltd. (Made in Japan Halal

Kokusai Boeki Co., Ltd. TradeH&S

Support Committee)
Nakayama Kichishoen Co., Ltd.

TOKYOTOKUYAMABUSSANN.CO.LTD (Yakiniku
Panga)

Nisshin shokai Co., Ltd.

JAPAN SYSTEM INTEGRATION RESEARCH Co.,
Ltd. (SEKAI CAFE / Samurai Kitchen)

MINORI Co.,Ltd.

Ajishokuken Co., Ltd. (Made in Japan Halal
Support Committee)

TAKAHASHI SAUCE Co., Ltd. (Made in Japan

Bando Shokuhin (Tokushima Export

Halal Support Committee)

Promotion Network for Agriculture Fisheries
and Processed Food Production)

Ichioka Seika Co., Ltd. (Tokushima Export

Tezuka Shoji Co., Ltd. (Made in Japan Halal
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Halal Expo Japan 2016 Post Show Report

Promotion Network for Agriclture Fisheries

Support Committee)

and Processed Food Production)
Yukiwa Foods Co., Ltd. (Made in Japan Halal

Toa Food Industry Co., Ltd. (Made in Japan

Support Committee)

Halal Support Committee)

NANSATSU SHOKUCHO Co.,Ltd.

Region Food Industries Sdn. Bhd.

Mima Seimen Co., Ltd.(Tokushima Export

Shigeno Seimen Co., Ltd. (Made in Japan Halal

Promotion Network for Agriculture Fisheries

Support Committee)

and Processed Food Production)
TATSUYA Co., Ltd. (Made in Japan Halal

WADA SUGAR REFINING CO., LTD.

Support Committee)

Beauty/Fashion/Artwork
Amaltea Project

ART NOMURARIEKA INOUE GNU

office noco & hanna

HALAL NAIL TOKYO

Beverly Glen Laboratories, Inc.

ADF Co., Ltd.

MARNA COSMETICS CO., LTD.

chibajigyoukyoudoukumiai

Tokosangyo(chibabiyoujigyoukyoudoukumiai)
HOYU BUSSAN Co., Ltd.

Media/Service
Tokyo Iqra International School

Inbound Business EXPO Japan (NIKKEI Inc.)

Iridge Co., Ltd.

Wire and Wireless Co., Ltd.

Yano Research Institute Ltd.

MIXIDEA

3. Number of Visitors
The number of the visitors was 6698. The event was visited by 2711 people on the first day
and 3987 people on the second day. The foreign visitors came from 39 nations and regions.

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Halal Expo Japan 2016 Post Show Report

The Rate of Industry (%)

Industry of Visitors

Agriculture,
Forestry, andFisheries

Other
GeneralGovernment,
Public OfficeFashionHotel,
Ryokan, andLeisureTrading,
Whole
Sale Food Service

Manufacturer
Retail, Ecommerce

General32.3

Hotel, Ryokan, and Leisure

10.3

Food Service

10.3

Trading, Whole Sale

9.0

Retail, E-commerce

5.9

Manufacturer

5.0

Fashion

2.0

Government, Public Office

1.9

Agriculture, Forestry, and Fisheries

1.4

Others21.9

The Rate of Nation and Region (%)

Origin of Visitors

Foreign
Countrie
s

Japan

12

Japan

71.4

Foreign Countries

28.6

Indonesia

8.0

Malaysia

7.3

Singapore

1.5

Saudi Arabia

1.4

Pakistan

1.0

Turkey0.9

Bangladesh

0.9

Taiwan0.7

South Korea

0.6

China

0.6

India

0.6

Halal Expo Japan 2016 Post Show Report

Origin of Foreign Visitors
Brunei

Egypt

0.5

Iran

0.5

France0.4

Thailand0.3

United Kingdom

0.3

Brazil0.3

Kazakhstan

0.3

Brunei Darussalam

0.3

Others2.2

Kazakhstan
OthersBrazilUnitedKingdom
ThailandFranceIran
Egypt

Indonesia

India
China
South
Korea

TaiwanBangladesh

Turkey(Canada, Algeria, United States,

Malaysia

Pakistan

Philippines, Tunisia, United

Saudi Arabia

Arab Emirates, Morocco, etc.)

Singapore

4. Seminar
The number of the participants of the seminars was 747.

November 22 (Tue)
10:15-12:00

Keynote Speech “Inbound Tourism and Urban Development – Alongside
Supporting Halal”
What is two-way tourism professed by the proponent of inbound 3.0? What is
inbound tourism that concerns the government as a new way of life forJapan’s citizens? From the perspective of urban development and Halal
support, the keynote addresses the theory of building the country throughrevolutionizing tourism.

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Halal Expo Japan 2016 Post Show Report

Mr. Yoshiaki Nakamura
Representative Director, Japan Inbound Solutions Co., Ltd.
11:00-12:00

Panel discussion “The Importance of Public-Private Cooperation in the Field of
Halal”
Tokyo’s Taito Ward is one of Japan’s most popular tourist areas. Yet how did
this particular part of Tokyo city, which effortlessly attracts tourists from allover the world, also become one of Japan’s most Muslim-friendly town? The
authorities will talk about several cases of successful public-private
partnerships that led to creating mosques, and the prospect of further
developments. Come and listen to the speech by the official from themunicipal government endeavoring to find ways of revitalizing the region.

Mr. Yoshiaki Nakamura
Representative Director, Japan Inbound Solutions Co., Ltd.

Mr. Shunsuke Takei
Member of Parliament/Parliamentary Secretary for Foreign Affairs

Mr. Takuji Kawai
Sectional Chief, Tourism Division of Culture Industry Tourism Dept. of Taito City

Mr. Kunio Iijima
Assistant Manager of Secretariat, Asakusa Tourism FederationFee
13:00-14:45

3,000 JPY (tax included)

Yano Research Institute Special Seminar“The Current Situation and the Future of Halal Certification in Indonesia– Obligation to Obtain Halal Certification in Indonesia”
One of the world’s largest Muslim countries is currently undergoing a
revolution. The Halal product certification law legislated two years ago has
been rapidly increasing the number of Halal-certified in Indonesia. To grasp
this movement and further implement it in other parts of Asia, it is necessary
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Halal Expo Japan 2016 Post Show Report

to listen to the person from the country. Please come and listen to theinformation that is only rarely available even in Indonesia.
“The Feature of the Market of Indonesia and the Field Where Japan is
Expected to Invest”
Mr. Retno Supeni
Councilor of Minister, The Embassy of the Republic of Indonesia“Introduction of Halal and Its Strategies in Company – The Trend of theMarket of Health Diet and Supplement in Indonesia”
Ms. Aya Kanbe
Primary Investigator, Yano Research Institute Ltd.

“The Present and the Future of Halal Certification in Indonesia – Obligation to
Obtain Halal Certification in Indonesia”

Mr. Lukmanul Hakim
Director, LPPOM MUI (Indonesian Halal Certification Body)

TargetBusinessman who is interested in business with Indonesia
Local government who is planning to support promoting export
to Asian countries

Fee
15:00-15:45

5,000 JPY (tax included)“Opportunities in the Global Halal Market for Japanese Entrepreneurs”
Among other non-Muslim countries, Singapore is one of the mostMuslim-friendly nations, and Warees Halal is a Singaporean company that has
been exporting its Halal certification to other countries. Having served as a
Halal certifier for numerous central kitchens and restaurants in Japan, Warees
Halal suggests new possibilities for Japanese companies with its extensive
experience and knowledge of Japan’s corporations.

Mr. Razali Ramli
Assistant Vice-president, Warees Halal Limited
16:00-16:45“Halal Tourism – Expanding the Horizon and ‘Glocalising’ the World”

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Halal Expo Japan 2016 Post Show Report

A UK-based press visits Japan for its first time to talk about the expanding
Halal market and tourism. What is this globally localizing new trend? Howshould Japanese corporations cope with it? Come to familiarize yourself withthe best practices in Europe and the Middle East.

Mr. Sami Hamdi
President and Editor in Chief, The International Interest

Fee

Free

November 23 (Wed, Public holiday)
10:15-11:00“From the Kitchen and the Dining Hall – How we got many “Delicious” and“Thanks” from foreign customers and Muslims”
This seminar focuses on what is necessary to tell Muslim customers that Halaldishes are being offered in the restaurant, such as Halal certification andingredient descriptions written in English. In addition, participants can gain
the knowledge of what taste is preferred by foreign customers.

Mr. Yuki Yamada
Representative Director, Meisei Co., Ltd.

Fee
11:15-12:00

Free“Friendliness to Muslims Grown in Mixed Education and Mingling Towns”
Half of Ritsumeikan Asia Pacific University (APU)’s 6,000 students areinternational students from over 80 countries. The hot spring city Beppu in
Oita Prefecture is currently one of the most noteworthy forefront for exchange
students. What connects the city’s universities with the area? What were someof the difficulties and solutions? Come and listen to a full-scale practicetheory meant for Japan in an ultra-aging era with an extremely low birth rate.

Mr. Masaharu Imamura
Vice-president, Ritsumeikan Asia Pacific University

Fee

Free

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Halal Expo Japan 2016 Post Show Report
12:15-13:00“Personnel Management Strategy that Utilizes Muslims for Maintaining andExpanding Business – How to Employ Muslim and What We Should Know”

Mr. N. Kandel
Foreign Student Support Dept., Tomonokai Co., Ltd.

Fee
13:15-13:45

Free“Muslim Inbound Tourism Seen by Big Data Analysis”
Japan’s biggest provider of WiFi access with over 200,000 WiFi Spots, Free Wi-Fi
App “Japan Travel Wifi”, introduces the current trend of Muslim inboundtourists. The seminar offers detailed instructions on how to use and interpretthe data, as well as the currently hot Big Data in easy terms for beginners.

Mr. Teppei Kawanishi
Assistant Manager, Service Promotion HQ of Wire and Wireless Co., Ltd.

Fee
14:15-14:45

Free“Halal as a Bridge between the Local Community and the World, What We
Learned with Muslims – Japanese Food is a Source of Dissemination”
Ramen has become a world-famous Japanese dish. The seminar is hosted byboth Nikkouken and Samurai Ramen, both of whom have developed ramenthat can be eaten by Muslims. Come and find out how the two restaurants
coped with the ever-diversifying global food cultures and their specificendeavors in revitalizing the city.

Mr. Dainari Goka
Owner and Chef of Nikkoken, Chairman of Ryomo Muslim Inbound Promote Committee“The Product Development that Takes Global Market into Consideration – The
Story of Samurai Ramen UMAMI”

Mr. Shigeki Shirasawa
CEO of LADHIZEN, LLC., Director of Funfair Co., Ltd.

Fee

Free
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Halal Expo Japan 2016 Post Show Report
15:00-15:45“Experience Halal Travel – Understanding the Muslim Travel Psyche”
The Muslim market is valued to be worth an estimated $150 billion, and is
expected to reach $200 billion by 2020, according toMastercard-CrescentRating Global Muslim Travel Index (GMTI). Muslim travel
for the same reasons as any other tourist – to explore different destinations
and experience unique cultures. However, they do not wish to compromise on
their beliefs and faith based needs. We go behind the scenes to understandthe Muslim Travel Psyche and the strategic steps destinations can adopt in
attracting this growing segment.

Ms. Raudha Zaini
Marketing Manager, CrescentRating & HalalTrip Pte Ltd
16:00-16:45“Halal – The Safety of Food and Its Science”
Are the foods you eat everyday really safe? Especially when the world is so
preoccupied with food safety, an expert will share his professional knowledge
in easy terms to talk about food safety. The seminar offers insight into thevery essence of food, suitable for both non-Muslims as well as Muslims
interested in Halal certification.

Mr. Fahrul Irfan
Member of Shariah Board, NPO Japan Halal Association

Dr. Eiichi Tamiya
Vice-president, Japan Halal Research Center

Fee

Free

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Halal Expo Japan 2016 Post Show Report

III. Fashion Show
1. Summery

Logo

Name of Event

ToKyo Modest Fashion Show 2016

SloganBeauty is an eternal theme for women in the East and West alike. Of course
it is no different for Muslim women, or Muslimahs. For centuries, Muslimahs
have pursued their own kind of beauty by hiding rather than emphasizing
their bodies. In Tokyo, the center of Asian culture that has always created
new trends, Japan’s first ever Muslimah Fashion Show will take place thisautumn.

2. Brand

Name of Brand

OriginNumberof Styles

Rina Salleh Clothing

Malaysia

10

Tuty Adib

Indonesia

10

Shahara Shawl

Singapore4

Fatimah Morsin

Singapore

4

Alia Anggun

Singapore

2

Rieka Inoue GNU

Japan

10

Alia Anggun

Singapore2

SufyaaSingapore

4

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Halal Expo Japan 2016 Post Show Report

Azni Samdin

Singapore

4

Lia AfifIndonesia

10

3. Stage Event

22nd and 23rd
13:00-13:30

Hijab Styling Session
Hijab stylists from the United Kingdom and Malaysia performed the popular
styles in the West and the East.
Ms. BubbleGumHijab
Lifestyle Blogger on YouTube
Ms. Zura Ahmad
Representative, ATIYA MEDIA

22nd and 23rd
13:30-14:00

Henna Art Session
A Henna artist from Singapore performed henna art on the stage.

Ms. Zai Miztiq
Founder, MiztiQ Henna and Body Art
22nd
15:00-16:00

Talk Session "Self Discovery Through Colours"
The lecture was aimed at clarifying the personality through colors andcontributing its development and self-enrichment.

Ms. Shuhada Alauddin
Founder of MYRYL, Expert of Color Therapy
22nd
16:00-17:00
23rd

Hijab Styling Session
Designers who participated the fashion show performed the styles of wearing
hijab on the stage.

15:00-16:00

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Halal Expo Japan 2016 Post Show Report

IV. Live Cooking
1. Summery
Singaporean celebrity chef cooked with Halal certified products to demonstrate thedeliciousness of them.

Mr. Muhammad Kamal
Representative, Singapore Halal Culinary Federation

2. Sponsor

Name of Company
Nisshin shokai Co., Ltd.

Product
Halal Rice Bran Oil
Halal Pressed Sunflower Oil
ARBELLA Vegetable Bouillon
ARBELLA Chicken Style Bouillon
ARBELLA Beef Style Bouillon

Tokushima Prefecture

Halal Deer Meat (Shikibidani Onsen Co, Ltd.)
Halal Certified Organic Miso (Kanekomiso Co.,Ltd.)
Sudachi Marushibori Juice (Bando Shokuhin)
Yuzu Marushibori Juice (Bando Shokuhin)
Yuko Marushibori Juice (Bando Shokuhin)
Ita Konnyaku (Kataoka Co., Ltd.)
Kitou Yuzu Yuzu Tea (Yuzurikko Co., Ltd.)

Simply Halal International

Gilda Tomato Sauce

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Halal Expo Japan 2016 Post Show Report

3. Performed Menu
Steamed Yuzu Cake
A simple and fuss-free healthy cake for all to enjoy. Full of
goodness yet versatile as it can compliment any sweet sauce,
honey or even berries compote.

Steamed Fish with Yuzu-soy Sauce
Steaming dedicate seafood with healthy oil and citrusy
YuKoSu mix to enjoy all the benefits for that perfect Umami.

Eggplant and Tomato Soup
A rich, hot smoky yet mildly sweet soup with all the goodness
in one bowl.

Curry Gizzard and Liver with Vegetables
A rich Southeast Asian style curry packed with micronutrientsand minerals for greater sustenance.

Chicken Cabbage Roll
A simple yet well-balanced savory light bite packed with highfiber and protein.

Konnyaku Noodles with Prawn Singgang
A classic combination of East and South-East Asian spice mix
to create a well-balanced palate along many anti-viralproperties.

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Halal Expo Japan 2016 Post Show Report

Tuna Tataki with Miso Aioli
The Japanese and Mediterranean fusion inspired Aioli sauce
creates a perfect balance of freshness.

Deer Semur
A traditional Indonesian meat stew with a twist by adding
deer meat with a spice-sweet goodness.

V. Media Listing Information
1. Press Release and Pre-coverage

Date
June 1, 2016

Number ofPress Release

Receivers

今年の秋、浅草の街全体がハラール展示商談会場に！『ハラール248

エキスポジャパン 2016』の出展受付を開始
August 30, 2016

東京発、ムスリムファッションの最新トレンド。『TOKYO

298

MODEST FASHION SHOW 2016』が今秋開催決定！
November 15, 2016

複数のハラール認証団体が「ムスリムフレンドリーレストラン認272定」を策定、国内ムスリム対応基準統一へ

Date
August 30, 2016

ArticleName of Media

日本初のムスリムファッションショー、11 月に東京でFashionsnap.com

開催
September 1, 2016

ムスリムファッション＝黒じゃない。そして、こんなにお洒落だったんだね

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GLITTY

Halal Expo Japan 2016 Post Show Report

November 12, 2016

November 15, 2016

Tokyo fashion show takes a modest approach to

The Japan Times

style(Japan)イスラム教徒向け「ハラール」基準統一へ、飲食店が対Sustainable Brands

象

Japan

2. Coverage

Type

Name of Company

Name of Media

Television

NHK

Ohayo Nippon

TelevisionNHK

NHK Shutoken News

Television

NHK

NHK World

Television

Risala Media

Risala Media

Television

REUTERSREUTERS

Television

TOKYO BROADCASTING

Asachan!

SYSTEM TELEVISION, INC.
Television

Minaminihon Broadcasting

Minaminihon BroadcastingCo., Ltd.
Television

Kagoshima Television

Kagoshima Television

Station Co., Ltd.

Station

Radio

NHK

Radio Japan

National Paper

The Yomiuri Shimbun

Yomiuri Shimbun

Holdings
Foreign Paper

Singapore Press Holdings

The Straits Times

Local Paper

Tokachi Mainichi News Paper,

Tokachi Mainichi News Paper

Inc.
Local Paper

Minaminippon

Minaminippon Shimbun

Shimbun.Co.,Ltd.
Industrial Paper

THE JAPAN AGRICULTURAL

THE JAPAN AGRICULTURAL

NEWS

NEWS

24

Halal Expo Japan 2016 Post Show ReportIndustrial Paper

Kankokeizai News

Kankokeizai News

Corporation

Corporation

Industrial Paper

Suisan Shinbun

Suisan Shinbun

Magazine

Ace Dentsu

HALAL LIFE

Magazine

K.K.Kyodo News

Kyodo Weekly

Magazine

Asahi Shimbun Publications

AERA

Inc.
WebsiteCAMIYU Inc.

NIKKEI STYLE

WebsiteariTV,inc.

ariTV

WebsiteThe Halal Food Blog

The Halal Food Blog

WebsiteMoeslema.com

Moeslema.com

WebsiteCreative Link Corporation

AFPBB News

WebsiteTV Asahi Corporation

favclip

3. Media Listing

Date

ArticleName of Media

November 22, 2016

Tokyo fashion show takes a modest approach to

The Japan Times

style(Japan)November 22, 2016

ムスリムへの理解深めビジネスチャンスつかんでハ

ラールエキスポジャパン 2016 が開幕

JAPAN style
Honichi Business
Eye

November 22, 2016

都内でムスリムファッションショー、ウエディングドレ

AFPBB

スも
November 23, 2016

November 23, 2016

Lenggak-lenggok Model dalam Peragaan Busana

Liputan6

Muslim Pertama di Jepang(Indonesia)

Promosikan Produk Halal, LPPOM MUIdetikcom

Berpartisipasi dalam Halal Expo Japan 2016 di(Indonesia)

Tokyo

25

Halal Expo Japan 2016 Post Show Report

November 23, 2016

Tokyo gelar peragaan busana muslim pertama

ANTARA News
(Indonesia)

November 23, 2016

Tokyo holds its first fashion show for Muslim

AL ARABIYA

women(Saudi Arabia)

November 23, 2016

イスラム最新ファッション紹介

NHK

November 23, 2016

ハラール認証団体などが飲食店向けの統一審査基準策JAPAN style

定へ

Honichi Business

訪日ムスリムの信頼確保目指す

Eye
November 23, 2016

日本で初、“イスラム教徒向け”ファッションショー

TBS

November 24, 2016

Japan's first fashion show for Muslim women lit

Al Jazeera Mediaup Tokyo.

Network(Qatar)November 24, 2016

Tokyo holds its first fashion show, featuring

The Straits Times

Singaporean designers, for Muslim women(Singapore)

November 24, 2016

イスラム教徒向けファッションショー、日本で初

REUTERS

November 25, 2016

Brunei participates in Japan Halal Expo

Borneo Bulletin(Brunei
Darussalam)

November 25, 2016

日本発“ムスリムファッション”最前線

NHK

November 30, 2016

Covering up with Japanese Textiles

NHK WORLD(Japan)26

Halal Expo Japan 2016 Post Show ReportFeature Article

November 22, 2016, AFPBB
27

Halal Expo Japan 2016 Post Show Report

November 23, 2016, ANTARA News

November 23, 2016, AL ARABIYA
28

Halal Expo Japan 2016 Post Show Report

November 23, 2016, JAPAN style Honichi Business Eye

November 24, 2016, Al Jazeera Media Network
This video has been viewed 4 milion times for two weeks and shared 40 thousand times.

29

Halal Expo Japan 2016 Post Show Report

November 24, 2016, The Straits Times

November 24, 2016, REUTERS
30

Halal Expo Japan 2016 Post Show Report

November 25, 2016, NHK

November 30, 2016, NHK WORLD
31

Halal Expo Japan 2016 Post Show Report

Halal Expo Japan 2016 Organizing Committee
RKF Ebisu Bldg. 5F, 2-1-2 Ebisu-minami, Shibuya-ku, Tokyo 150-0022, Japan
http://expo2016e.halalmedia.jp

32