Member of the Financial Accounting Standards Foundation(Note) This document has been translated from the Japanese original for reference purposes only. In the event of any
discrepancy between this translated document and the Japanese original, the original shall prevail.

Summary of Consolidated Financial Statements
for the First Half of the Year Ending June 30, 2013 [Japan GAAP]
February 14, 2013
Listed Company:
Stock Exchange:
Code Number:
URL:
Representative:
Contact:
Tel.:
Scheduled date of the filing of quarterly report:
Scheduled date of the start of dividend payments:
Supplemental materials for quarterly financial results:
Presentation of quarterly financial results:

MACROMILL, INC.
Tokyo Stock Exchange3730
http://www.macromill.com/
Tetsuya Sugimoto, Chairman and President
Naoya Sugiyama, Director+81-3-6716-0700
February 14, 2013
March 18, 2013
Yes
Yes (for securities analysts and institutional investors)(Figures are rounded down to the nearest million yen.)

1. Consolidated Financial Results for the First Half of the Year Ending June 30, 2013 (July 1, 2012 to December 31, 2012)(1) Consolidated Business Performance(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Ordinary income

Net income

Million yen%

Million yen%

Million yen%

Million yen%

First half of year ending June 2013

8,362

22.9

1,849

19.6

1,932

22.5

1,262

57.9

First half of year ended June 2012

6,802

8.3

1,547

8.5

1,577

8.4

799

15.8

(Note) Comprehensive income

First half of year ending June 2013
First half of year ended June 2012

1,469 million yen
745 million yen

97.2%
6.9%

Diluted net income
per share

Net income per share
Yen

Yen

First half of year ending June 2013

45.30

37.96

First half of year ended June 2012

27.22

23.07

(2) Consolidated Financial Position
Total assets
First half of year ending June 2013
Year ended June 30, 2012

Net assets
Million yen%

19,452

10,865

54.0

9,899

51.4

18,770(Reference) Shareholders’ equity

Shareholders' equity ratio

Million yen

First half of year ending June 2013
Year ended June 2012

10,513 million yen
9,640 million yen

2. Dividends
Dividend per share
End of 1stquarter

Record date

End of 2ndquarter

Yen

Year ended June 30, 2012
Year ending June 30, 2013––

End of 3rdquarter

Yen

Year end

Yen

10.00
12.00

Year ending June 30, 2013
(forecast)

Annual

Yen

Yen

–

13.00

23.00

–

13.00

25.00

(Note) Revisions to the dividend forecast published most recently: No

3. Forecast of Consolidated Financial Results for the Year Ending June 30, 2013 (July 1, 2012 to June 30, 2013)(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Million yen

Full year

16,800%

18.1

Million yen

3,900

Ordinary income%

26.5

Million yen

3,900(Note) Revisions to the forecast of consolidated financial results published most recently: No

Net income%

31.1

Million yen

2,100

Net income per share
%

37.6

Yen

74.91

* Notes(1) Significant changes in subsidiaries during the period (changes in specific subsidiaries accompanied by a change in the scope of consolidation):(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements:

No(3) Changes in accounting policies and changes or restatement of accounting assumptions(i) Changes in accounting policies associated with the revision of accounting standards, etc.:(ii) Changes in accounting policies other than (i):(iii) Changes in accounting assumptions:(iv) Restatement:

Yes
No
No
No

No

(Note) For details, please refer to 2. Matters Relating to Summary Information (Notes), (3) Changes in accounting policies and changes or restatement of accounting
assumptions on page 4 of the accompanying materials.

(4) Number of shares outstanding (common stock)(i) Number of shares issued (including treasury stock) at the end of the term:First half ended December 31, 2012
30,882,400 shares(ii) Number of shares of treasury stock at the end of the term:First half ended December 31, 2012
3,016,600 shares(iii) Average number of shares during the period
First half ended December 31, 2012
27,866,251 shares

June 30, 2012

30,868,400 shares

June 30, 2012

2,835,700 sharesFirst half ended December 31, 2011

29,380,185 shares* Disclosure on Quarterly Review ProceduresThis summary of consolidated financial statements is not subject to quarterly review procedures based on the Financial Instruments and Exchange Act.
The quarterly review procedures for the financial statements are in progress at the time of disclosure of this report.
* Note regarding proper use of results forecasts and other special comments
The forward-looking statements, such as results forecasts, included in this document are based on information available to management as of the date ofthe document and certain assumptions that management considers reasonable. Actual results may differ significantly due to a range of factors.

Accompanying Materials ― Contents
1. Qualitative Information on First Half Results .................................................................................................................................... 2(1) Qualitative information on consolidated business performance .............................................................................................. 2(2) Qualitative information on consolidated financial status......................................................................................................... 4(3) Qualitative information on consolidated results forecast......................................................................................................... 4
2. Matters Relating to Summary Information (Notes)............................................................................................................................ 4(1)

Significant changes in subsidiaries during the period............................................................................................................. 4(2)

Application of accounting methods unique to the preparation of quarterly consolidated financial statements....................... 4(3)

Changes in accounting policies and changes or restatement of accounting assumptions........................................................ 4

3. Significant Events regarding the Premise of a Going Concern .......................................................................................................... 44. Quarterly Consolidated Financial Statements .................................................................................................................................... 5(1) Quarterly consolidated balance sheets..................................................................................................................................... 5(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income................................... 7
Quarterly consolidated statements of income
First half of consolidated fiscal year........................................................................................................................................ 7
Quarterly consolidated statements of comprehensive income
First half of consolidated fiscal year........................................................................................................................................ 8(3) Quarterly consolidated statement of cash flow........................................................................................................................ 9(4) Notes regarding the premise of a going concern ................................................................................................................... 11(5) Significant changes in shareholders’ equity .......................................................................................................................... 11(6) Segment information ............................................................................................................................................................. 111

1. Qualitative Information on First Half Results(1) Qualitative information on consolidated business performance
In the first half of the consolidated fiscal year ending June 30, 2013 (from July 1, 2012 to December 31, 2012; hereafter “the first half
under review”), the world economy continued to decelerate with slower growth in China and other emerging countries and theEuropean sovereign debt problems. However, favorable signs are beginning to emerge, as can be seen in, among other things, theunderlying strength of the U.S. economy and recovery expectations associated with the return to power of the Liberal Democratic
Party in Japan.
In this environment, MACROMILL, INC. (the “Company”) and its consolidated subsidiaries (together, the “Group”) continued tostrengthen the domestic online research business, the Group’s mainstay business, while expanding its business areas and domains toseek new revenue sources. The Group focuses on collecting and analyzing information for strategic business development overseas
and new business creation and strives to seek the early attainment of these goals on a continual basis by deploying combinations ofbusiness alliances and M&A.
In the domestic online research business, which accounts for most of the Company’s net sales, cooperation across the business areasof marketing research and database was strengthened, and organizational alignment was achieved by designating customers as thestarting point, to provide integrated solutions to meet their needs
Overseas, we began to see benefits from the ongoing efforts to develop our sales force and marketing strategies for MACROMILLEMBRAIN CO., LTD. (“EMBRAIN”) in South Korea, as well as from cost structure reform.
In new business domains, the Company is aggressively developing and investing in a marketing promotion service, which will offer achoice of price ranges, starting from conventional price ranges in a long tail market, and which will be readily accessible to anybody
via smartphones. The service will be launched this spring.
To accelerate business development across diverse areas in the future, the Company has redefined its management philosophy, whichis “to become the leading innovation company in our society by providing quality marketing services on the cutting edge.”
The Company will continue to bring innovation at a dominant speed to achieve further business development and value creation.
In the first half, the Group recorded net sales of 8,362 million yen (an increase of 22.9% year on year), operating income of 1,849
million yen (an increase of 19.6%), ordinary income of 1,932 million yen (up 22.5%), and net income of 1,262 million yen (up57.9%).
Following are the net sales by service categories. Because disclosure classifications have been changed since the first quarter of thisfiscal year, the year on year changes of each service segment were calculated by adjusting the results for the previous fiscal year
based on the revised service segments.
(i) Automatic Research Service
The Automatic Research Service is the market research service using the Automatic Internet Research system (hereinafter “AIRs”)
uniquely developed by the Company. This is the core service of the MACROMILL Group. During the first half under review, demand
for research from almost all general business companies remained strong. As a result, total net sales in this service segment came to3,887 million yen (up 6.0% year on year).
(ii) Tabulation Service
Tabulation Service is a service where, after data collection via AIRs, specialist employees produce specific tables and graphs
matching the purpose of the relevant research. With the growing need for an integrated service covering everything from fieldwork todata collection, tabulation and analysis, and given the increase in the number of projects requiring tabulation ancillary to fieldwork as
well as greater operational efficiencies attributable to reinforced collaboration resulting from organization alignment, total net sales inthis service segment rose 9.1% year on year, to 464 million yen.
(iii) Analysis Service
Analysis Service covers designing survey forms and questionnaire as well as producing a range of reports after collecting researchdata. To respond to the rising need for analysis services associated with increasingly diversified and sophisticated marketing issues
that customers confront, the Company has been taking steps to bolster the productivity and skills of specialist employees andmaintain flexible resource management. As a result, with robust orders from customers in a wide range of industries, total net sales inthis service segment climbed 18.5% year on year, to 751 million yen.

2

(iv) Qualitative Research Service (Group Interview, etc.)
Qualitative Research Service carries out group or one-on-one interviews for in-depth insights into the psychology of respondents. The
Company acted to further improve productivity by developing comprehensive management structures, and orders from informationand telecommunication companies and food manufacturers remained strong. Reflecting these developments, total net sales in thisservice segment rose 21.4% year on year, to 695 million yen.
(v) Customized Research Service
Customized Research Service prepares tailor-made survey sheets and collects research data for more individualized research projects
beyond the scope manageable by AIRs. Although there is demand for research that requires special methods and unique design, thescope of research that can be handled by automatic research services has expanded as a result of enhancements to the functionality ofAIRs, and research needs have diversified. As a result, total net sales in this service segment fell 3.7% year on year, to 667 million
yen.
(vi) Global Research Service
This service includes research into overseas markets for domestic companies as well as marketing research for overseas companies.
Orders remained robust, particularly from food manufacturers and other companies, and demand from new customers for overseas
research increased. As a result, total net sales in this service segment increased 38.3% year on year, to 315 million yen.
(vii) QPR Service
QPR Service carries out research services that offer the data of consumers’ daily purchasing trends that are collected through thespecial portable bar code scanner. This service comprises QPR-TRACE, a system that prepares a report in regular format aboutpurchasing trends based on purchasing data collected on a daily basis, QPRMill, a net research service using QPR monitors,
QPR-ANALYZE, a system that offers on-the-spot analysis of purchasing data and is able to respond to even sophisticated tabulationin accordance with individual issues, and QPR-SCAPE, a system that offers a profile of purchasers by lifestyle and values. Value
offered through this service increased with the enhancement of data quality and the promotion of systems development. As a result,
total net sales in this service segment rose 41.1% year on year, to 495 million yen.
(viii) Overseas business domain
Overseas business domain comprises sales of consolidated subsidiaries in China and South Korea. The construction of stable
frameworks for this business is proceeding steadily, as is evident in the progress in developing customers and expanding researchservices in China and in the improvement in the sales force and cost structure of EMBRAIN in South Korea. As a result, total net
sales in this service segment surged 5706.1% year on year, to 896 million yen.
(ix) Other Services
Other Services chiefly consist of AIRsMEMBERS (SaaS-type CRM businesses), a service that combines the functionality of AIRs
with customer management (CRM) systems, Brand Data Bank (bdb), a database subscription service that provides consumer profiles
based on surveys of 30,000 panel members into possessions, interests, and brand preferences, Mobile Research Service, a service thatcollects data by using mobile phones, and sales of domestic consolidated subsidiaries. Partly because the Company allocated sales
resources to Automatic Research Service, Qualitative Research Service and other services on a priority basis, sales of Other Services
fell 12.3% year on year, to 190 million yen.

3(2) Qualitative information on consolidated financial status
At the end of the first half under review, total assets were valued at 19,452 million yen, a rise of 681 million yen from the end of theprevious fiscal year. This was mainly due to an increase in notes and accounts receivable—trade of 679 million yen.
Liabilities stood at 8,587 million yen, decreasing 283 million yen from the end of the previous fiscal year. This principally reflects
increases in accounts payable–other of 200 million yen and in allowance for panelists – points of 130 million yen, which was offset
mainly by a decrease in income taxes payable of 557 million yen, as a result of payments of income taxes.
Net assets were 10,865 million yen, an increase of 965 million yen. This is mainly due to a rise in retained earnings of 897 million
yen, offsetting a decrease of 158 million yen from the purchase of treasury stock.
Cash flows
Cash and cash equivalents (hereinafter “cash”) at the end of the first half under review totaled 6,956 million yen.
Cash flows for the first half under review and primary factors behind the reported results are as follows:(Cash flows from operating activities)
Cash provided by operating activities during the first half under review was 604 million yen (up 58.3% year on year).
Major uses of cash included 1,016 million in income taxes paid and an increase of 613 million yen in notes and accounts
receivable–trade, which were offset by major sources of cash including income before income taxes and minority interests of 1,849
million yen and depreciation and amortization of 184 million yen.
(Cash flows from investing activities)
Cash used in investing activities during the first half under review was 762 million yen (up 87.1% year on year).
The major uses of cash were 494 million yen for payments for sales of investments in subsidiaries resulting in a change in the scopeof consolidation and payments for purchase of software of 226 million yen.
(Cash flows from financing activities)
Cash used in financing activities during the first half under review was 525 million yen (compared to cash provided by financing
activities of 3,286 million yen during the same period last year).
The major uses of cash were 363 million yen in cash dividends paid and payment for the purchase of treasury stock of 161 millionyen.

(3) Qualitative information on consolidated results forecast
There has been no change to the consolidated results forecasts for the year ending June 30, 2013 announced on August 8, 2012.

2. Matters Relating to Summary Information (Notes)(1) Significant changes in subsidiaries during the period
None applicable(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements
None applicable(3) Changes in accounting policies and changes or restatement of accounting assumptions(Changes to the depreciation method)
In accordance with the revision of the Corporation Tax Act of Japan, from the first half of this consolidated fiscal year, the Company
and its domestic consolidated subsidiaries have changed the depreciation method for the property, plant and equipment acquired on orafter July 1, 2012 to the method under the revised act.
The impact of this change on income and loss for the first half under review is immaterial.

3. Significant Events regarding the Premise of a Going Concern
None applicable44. Quarterly Consolidated Financial Statements(1) Quarterly consolidated balance sheets(Unit: thousand yen)
As of June 30, 2012
AmountAssetsCurrent assets
Cash and deposits
Notes and accounts receivable–trade
Short-term investment securities
Work in process
Preproduction
Supplies
Deferred tax assets
Other
Allowance for doubtful accounts
Total current assets

As of December 31, 2012
Amount8,420,393
2,978,743–
16,011
793
3,155
573,521382,265(65,212)

7,856,022
3,658,710
1,070,000
25,0735,852
3,521
527,181286,953(81,154)

12,309,672

13,352,162

Fixed assets
Property, plant and equipment
Intangible assets
Software
Goodwill
Other504,643

540,715505,876
1,022,094
513,222587,717
1,197,414
551,212

Total intangible assets

2,041,192

2,336,345

Investments and other assets
Investment securities
Other
Allowance for doubtful accounts

2,533,594
1,382,910(1,250)2,464,670
759,603(1,250)Total investments and other assets

3,915,254

3,223,022

Total noncurrent assets
Total assets

5

6,461,090

6,100,083

18,770,763

19,452,245

(Unit: thousand yen)
As of June 30, 2012
AmountLiabilities
Current liabilities
Short-term loans payable
Current portion of long-term loans payable
Accounts payable–other
Income taxes payable
Reserve for bonuses
Allowance for panelists–points
Other

As of December 31, 2012
Amount207,7762,293
803,018
1,039,015
141,0311,090,330
351,420

243,483–
1,003,292
481,176
62,192
1,220,891
302,416

3,634,885

3,313,452

5,000,000
6,497
76,97537,841
111,7852,813

5,000,000–
94,36344,926134,286–

5,235,912

5,273,575

Total liabilities

8,870,798

8,587,027

Net assets
Shareholders’ equity
Capital stock
Capital surplus
Retained earnings
Treasury stock

1,644,095
4,885,021
5,427,119(2,228,326)

1,648,496
4,889,421
6,324,888(2,386,607)

Total current liabilities
Long-term liabilities
Corporate bonds with stock acquisition rights
Long-term loans payable
Provision for retirement benefits
Provision for directors’ retirement benefits
Asset retirement obligations
Other
Total long-term liabilities

9,727,909

10,476,198

Accumulated other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment

Total shareholders’ equity(48,444)(38,494)(52,135)
89,317

Total of accumulated other comprehensive income(86,939)

37,181

31,980227,014

36,736315,1029,899,965

10,865,218

18,770,763

19,452,245

Stock acquisition rights
Minority interests
Total net assets
Total liabilities and net assets

6

(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income(Quarterly consolidated statements of income)(Consolidated first half of the fiscal year)(Unit: thousand yen)

Net sales
Cost of sales

First half ended
December 31, 2011
Amount6,802,564
3,318,235

Gross profit

First half ended
December 31, 2012
Amount8,362,742
4,368,651

3,484,329

Selling, general and administrative expenses*

Operating income
Non-operating income
Interest income
Dividends income
Foreign exchange gains
Other
Total non-operating income
Non-operating expenses
Interest expenses
Loss on transfer of accounts receivable
Equity in losses of affiliates
Stock issuance cost
Foreign exchange losses
Bond issuance cost
Commission for purchase of treasury stock
Other
Total non-operating expenses
Ordinary income
Extraordinary income
Gain on sales of investment securities
Gain on sales of subsidiaries and affiliates’ stocks
Gain on reversal of subscription rights to shares
Total extraordinary income
Extraordinary loss
Loss on retirement of fixed assets
Loss on sales of investment securities
Loss on valuation of investment securities
Loss on sales of subsidiaries and affiliates’ stocks
Total extraordinary losses
Income before income taxes and minority interests
Income taxes–current
Income taxes–deferred

1,937,193

3,994,091*

2,144,352

1,547,135

1,849,739

24,978–2,286
28,964

21,96074,161–
15,34256,229111,463

–
2,051
5,110
971
–
6,358
10,275
1,472

6,682
761
4,077
598
6,323
–
2,074
8,300

26,241

28,818

1,577,124

1,932,384

–
–
993

2,846
2,545
780

993

6,173

7,525
–
–
–

12,097665
7,823
68,715

7,525

89,302

1,570,591

1,849,255

836,385(21,409)482,145
43,954

Total income taxes

814,975

526,099

Income before minority interests

755,616

1,323,155

Minority interests in income (loss)(44,113)60,717

Net income

799,729

1,262,4377

(Quarterly consolidated statements of comprehensive income)(Consolidated first half of the fiscal year)(Unit: thousand yen)First half ended
December 31, 2011
Amount755,616First half ended
December 31, 2012
Amount1,323,155(7,003)(3,408)(3,691)
149,727(10,411)

146,036

Comprehensive income

745,204

1,469,192(Comprehensive income attributable to)Comprehensive income attributable to owners of theparent company
Comprehensive income attributable to minority interests

789,659

1,386,558(44,454)

82,634

Income before minority interests
Other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment
Total other comprehensive income8(3) Quarterly consolidated statement of cash flow
(Unit: thousand yen)First half ended
December 31, 2011
AmountFirst half ended
December 31, 2012
Amount

1,570,591
177,981
22,285(1,512)–

1,849,255
184,62152,157
3,963(6,532)–

334

78,231
39,973(24,978)–(1,981)
5,110
–
–
–
7,525
(993)
(676,216)
688
19,542(91,885)(140,767)

70,873(78,860)(96,121)
6,682
–
4,077
(2,181)
7,823
66,16912,097(780)(613,332)(13,255)
66,656(53,720)
65,570Subtotal

983,595

1,525,499

Interest and dividend income received
Interest expenses paid
Income taxes paid

20,731–(622,117)

102,614(6,682)(1,016,432)

Net cash provided by (used in) operating activities

382,209604,999––
100,000(51,200)(165,753)(345,828)–(100,000)
20,239–(56,112)(226,004)(105,455)
199,144–(494,776)

–
(884)
–
(436,000)
36,000519,100(63,171)

8,000(114,029)
9,003(10,413)
97,316–
10,253(407,738)(762,834)

Net cash provided by (used in) operating activities
Income before income taxes and minority interests
Depreciation and amortization
Amortization of goodwill
Increase (decrease) in allowance for doubtful accounts
Increase (decrease) in provision for retirement benefits
Increase (decrease) in provision for directors’ retirement
benefits
Increase (decrease) in allowance for panelists–points
Increase (decrease) in reserve for bonuses
Interest and dividend income
Interest expenses
Foreign exchange losses (gains)
Equity in (earnings) losses of affiliates
Loss (gain) on sales of investment securities
Loss (gain) on valuation of investment securities
Loss (gain) on sales of stocks of subsidiaries and affiliates
Loss on retirement of noncurrent assets
Gain on reversal of subscription rights to shares
Decrease (increase) in notes and accounts receivable–trade
Decrease (increase) in inventories
Increase (decrease) in accounts payable–other
Increase (decrease) in consumption taxes payable
Other, net

Net cash provided by (used in) investing activities
Payments into time deposits
Proceeds from withdrawal of time deposits
Proceeds from redemption of securities
Purchase of property, plant and equipment
Purchase of software
Purchase of investment securities
Proceeds from sales of investment securities
Payments for sales of investments in subsidiaries resulting
in change in scope of consolidation
Proceeds from sales of stocks of subsidiaries and affiliates
Payments for lease and guarantee deposits
Proceeds from collection of lease and guarantee deposits
Payments of loans receivableCollection of loans receivable
Proceeds from collection of other investments
Other, net
Net cash provided by (used in) investing activities

9(Unit: thousand yen)First half ended
December 31, 2011
AmountFirst half ended
December 31, 2012
AmountNet cash provided by (used in) financing activities
Increase in short-term loans payable–

214,746

Decrease in short-term loans payable–(218,604)

Repayment of long-term loans payable–(9,248)Proceeds from issuance of bonds with subscription rights toshares4,993,641–

Purchase of treasury stock(1,554,128)(161,938)

Proceeds from sale of treasury stock

65,534

–

–

1,332

(274,967)(363,413)

56,592

7,560

–

3,775

3,286,672(525,791)(1,376)38,493

Net increase (decrease) in cash and cash equivalents

3,259,766(645,133)

Cash and cash equivalents at beginning of period

6,243,362

7,601,156

Cash and cash equivalents at end of period

9,503,128

6,956,022

Proceeds from disposal of treasury stock
Cash dividends paid
Proceeds from issuance of common stock
Proceeds from issuance of subscription rights to shares
Net cash provided by (used in) financing activities
Effect of exchange rate change on cash and cash equivalents10(4) Notes regarding the premise of a going concern
None applicable(5) Significant changes in shareholders’ equity
None applicable(6) Segment information
Overview of reportable segments
The major business of the Group is online research using AIRs. As its economic characteristics and markets where the services soldare almost identical, the segments reported by the Company are limited solely to the online research business segment. As a result, astatement on reportable segments is omitted.

11