Member of the Financial Accounting Standards Foundation(Note) This document has been translated from the Japanese original for reference purposes only. In the event of any
discrepancy between this translated document and the Japanese original, the original shall prevail.

Summary of Consolidated Financial Statements
for the Nine Months Ended March 31, 2013 [Japan GAAP]May 7, 2013
Listed Company:
Stock Exchange:
Code Number:
URL:
Representative:
Contact:
Tel.:
Scheduled date of the filing of quarterly report:
Scheduled date of the start of dividend payments:
Supplemental materials for quarterly financial results:
Presentation of quarterly financial results:

MACROMILL, INC.
Tokyo Stock Exchange3730
http://www.macromill.com/
Tetsuya Sugimoto, Chairman and President
Naoya Sugiyama, Director+81-3-6716-0700
May 15, 2013–
Yes
No
(Amounts of less than one million yen are rounded off.)

1. Consolidated Financial Results for the Nine Months Ended March 31, 2013 (from July 1, 2012 to March 31, 2013)(1) Consolidated Business Performance(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Ordinary income

Net income

Million yen%

Million yen%

Million yen%

Million yen%

Nine months ended March 31, 201313,023

21.5

3,065

13.9

3,162

23.6

1,964

43.9

Nine months ended March 31, 2012

10,719

16.1

2,692

28.4

2,557

18.7

1,365

28.0

(Note) Comprehensive income

Nine months ended March 31, 2013
Nine months ended March 31, 2012

2,270 million yen
1,296 million yen

75.2%
24.8%

Diluted net income
per share

Net income per share
Yen

Yen

Nine months ended March 31, 2013

70.48

58.94

Nine months ended March 31, 2012

46.76

39.53

(2) Consolidated Financial Position
Total assets

Net assets
Million yen%

19,843

11,360

55.5

9,899

51.4

As of March 31, 2013
As of June 30, 2012

18,770(Reference) Shareholders’ equity

Shareholders' equity ratio

Million yen

As of March 31, 2013
As of June 30, 2012

11,009 million yen
9,640 million yen

2. Dividends
Dividend per share
End of 1stquarter

Record date

End of 2ndquarter

Yen

Year ended June 30, 2012
Year ending June 30, 2013––

End of 3rdquarter

Yen

Year end

Yen

10.00
12.00

–
–

Year ending June 30, 2013
(forecast)

Annual

Yen

Yen

13.00

23.00

13.00

25.00

(Note) Revisions to the dividend forecast published most recently: No

3. Forecast of Consolidated Financial Results for the Year Ending June 30, 2013 (form July 1, 2012 to June 30, 2013)(Percentages calculated on year-on-year basis.)

Net sales

Operating income

Million yen

Full year

16,800%

18.1

Million yen

3,900

Ordinary income%

26.5

Million yen

3,900(Note) Revisions to the forecast of consolidated financial results published most recently: No

Net income%

31.1

Million yen

2,100

Net income per share
%

37.6

Yen

74.91

* Notes(1) Changes in significant subsidiaries during the period (changes in specific subsidiaries accompanied by a change in the scope of consolidation):(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements:

No(3) Changes in accounting policies and changes or restatement of accounting assumptions(i) Changes in accounting policies associated with the revision of accounting standards, etc.:(ii) Changes in accounting policies other than (i):(iii) Changes in accounting assumptions:(iv) Restatement:

Yes
No
No
No

No

(Note) For details, please refer to 2. Matters Relating to Summary Information (Notes), (3) Changes in accounting policies and changes or restatement of accounting
assumptions on page 4 of the accompanying materials.

(4) Number of shares outstanding (common stock)(i) Number of shares issued (including
As of March 31, 2013
treasury stock) at the end of the term:(ii) Number of shares of treasury stock at
As of March 31, 2013
the end of the term:(iii) Average number of shares during theNine months ended March
period31, 2013

30,929,600 shares

As of June 30, 2012

30,868,400 shares

3,016,600 shares

As of June 30, 2012

2,835,700 shares

27,870,997 shares

Nine months ended Ma
rch 31, 2012

29,191,573 shares* Disclosure on Quarterly Review ProceduresThis summary of consolidated financial statements is not subject to quarterly review procedures based on the Financial Instruments and Exchange Act.
The quarterly review procedures for the financial statements are in progress at the time of disclosure of this report.
* Note regarding proper use of results forecasts and other special comments(Note regarding forward-looking statements)
The forward-looking statements, such as results forecasts, included in this document are based on information available to management as of the date ofthe document and certain assumptions that management considers reasonable. Actual results may differ significantly due to a range of factors.

Accompanying Materials ― Contents
1. Qualitative Information on Nine Months Results............................................................................................................................... 2(1) Qualitative information on consolidated business performance .............................................................................................. 2(2) Qualitative information on consolidated financial status......................................................................................................... 3(3) Qualitative information on consolidated results forecast......................................................................................................... 3
2. Matters Relating to Summary Information (Notes)............................................................................................................................ 4(1)

Significant changes in subsidiaries during the period............................................................................................................. 4(2)

Application of accounting methods unique to the preparation of quarterly consolidated financial statements....................... 4(3)

Changes in accounting policies and changes or restatement of accounting assumptions........................................................ 4

3. Significant Events regarding the Premise of a Going Concern .......................................................................................................... 44. Quarterly Consolidated Financial Statements .................................................................................................................................... 5(1) Quarterly consolidated balance sheets..................................................................................................................................... 5(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income................................... 7
Quarterly consolidated statements of income
Nine months of consolidated fiscal year.................................................................................................................................. 7
Quarterly consolidated statements of comprehensive income
Nine months of consolidated fiscal year.................................................................................................................................. 8(3) Notes regarding the premise of a going concern ..................................................................................................................... 9(4) Significant changes in shareholders’ equity ............................................................................................................................ 9(5) Segment information ............................................................................................................................................................... 9

1

1. Qualitative Information on Nine Months Results(1) Qualitative information on consolidated business performance
For the nine months ended March 31, 2013 (from July 1, 2012 to March 31, 2013; hereinafter “the period”), the Japanese economy
was affected by destabilizing global factors, including the worsening relations between Japan and China, sluggish growth in emerging
countries, and the European sovereign-debt problems. However, with the commencement of the Abe administration toward the end oflast year, the Japanese economy began to show signs of hope for the future, as can be seen from the depreciation of the yen and thehigher stock prices associated with the new administration’s economic policy.
In this environment, MACROMILL, INC. (the “Company”) and its consolidated subsidiaries (together, the “Group”) expanded its
wide range of marketing services to respond to customers’ diversified needs. To achieve a new major source of revenue, the Group
strengthened the foundations of its overseas business. The Group also analyzed market trends and worked on plans to launch new
businesses.
In the domestic online research business, which accounts for most of the Company’s net sales, sales were robust in almost all businesscategories. As a result, from January to March in the period, the Group posted record-high quarterly sales (4,660 million yen).
Demand for various kinds of research expanded, including automatic research, the optional services associated with fieldwork,
qualitative research, and overseas research, indicating a significant increase in customers’ needs for comprehensive marketing
research.
Overseas, results improved steadily, especially at MACROMILL EMBRAIN CO., LTD. (“EMBRAIN”) in South Korea.
MACROMILL China, INC. also showed steady growth, assessing Chinese market trends and seeking new business opportunities.
In new business domains, in April 2013 the Group launched a smartphone application called misecolle to promote stores andrestaurants. Meanwhile, the development of a DIY Research service the Group has been seriously considering is progressing, and theservice is expected to be launched this fall.
To make a Company-wide effort to progress to a new stage, the Company redefined its management philosophy, and changed its
corporate identity in April 2013. Its new tagline is “Innovation or Nothing,” implying that the Company will be providing innovative
marketing services. As a pioneer in Internet research in Japan, the Company plans to consolidate its existing businesses in Japan, itscore businesses, and at the same time aggressively expand its business areas and domains.
The Company will continue to rapidly create services to bring innovation to the world.
In the period, the Group recorded net sales of 13,023 million yen (an increase of 21.5% year on year), operating income of 3,065 million
yen (a rise of 13.9%), ordinary income of 3,162 million yen (up 23.6%), and net income of 1,964 million yen (up 43.9%).
Following are the net sales by service categories. Because disclosure classifications have been changed since the first quarter of thisfiscal year, the year on year changes of each service segment were calculated by adjusting the results for the previous fiscal year
based on the revised service segments.
(i) Automatic Research Service
The Automatic Research Service is the market research service using the Automatic Internet Research system (hereinafter “AIRs”)
uniquely developed by the Company. This is the core service of the MACROMILL Group. During the period, demand for researchfrom almost all general business companies remained firm. As a result, total net sales in this service segment came to 6,230 million
yen (up 8.7% year on year).
(ii) Tabulation Service
Tabulation Service is a service where, after data collection via AIRs, specialist employees produce specific tables and graphs
matching the purpose of the relevant research. With the growing need for an integrated service covering everything from fieldwork todata collection, tabulation, and analysis, and given the greater operational efficiencies attributable to reinforced collaboration amongorganizations, total net sales in this service segment rose 11.8% year on year, to 733 million yen.
(iii) Analysis Service
Analysis Service covers designing survey forms and questionnaire as well as producing a range of reports after collecting researchdata. To respond to the rising demand for analysis services associated with the increasingly complicated marketing issues customers
face, the Company has enhanced the ability of its specialized employees to find solutions, and has been taking steps to maintain thebest, most flexible resource management. As a result, with robust orders from customers in a wide range of industries, total net sales
in this service segment climbed 16.8% year on year, to 1,221 million yen.

2

(iv) Qualitative Research Service (Group Interview, etc.)
Qualitative Research Service carries out group or one-on-one interviews for in-depth insights into the psychology of respondents.
Thanks to a review of the system and the effective use of accumulated expertise, orders from the service industry and food industry
were strong. As a result, total net sales in this service segment increased 14.4% year on year, to 1,035 million yen.
(v) Customized Research Service
Customized Research Service prepares tailor-made survey sheets and collects research data for more individualized research projects
beyond the scope manageable by AIRs. Although there is demand for research that requires special methods and unique design, thescope of research that can be handled by automatic research services has expanded as a result of enhancements to the functionality ofAIRs, and research needs have diversified. As a result, total net sales in this service segment fell 5.7% year on year, to 995 million
yen.
(vi) Global Research Service
This service includes research into overseas markets for domestic companies as well as marketing research for overseas companies.
The number of contact points for research into overseas markets rose, and demand from new customers for overseas researchincreased. As a result, total net sales in this service segment increased 27.0% year on year, to 508 million yen.
(vii) QPR Service
QPR Service carries out research services that offer the data of consumers’ daily purchasing trends that are collected through thespecial portable bar code scanner. This service comprises QPR-TRACE, a system that prepares a report in regular format aboutpurchasing trends based on purchasing data collected on a daily basis, QPRMill, a net research service using QPR monitors,
QPR-ANALYZE, a system that offers on-the-spot analysis of purchasing data and is able to respond to even sophisticated tabulationin accordance with individual issues, and QPR-SCAPE, a system that offers a profile of purchasers by lifestyle and values. This
service gained new customers, and the value offered by the service increased rapidly due to the improved quality of the data and thepromotion of systems development. As a result, total net sales in this service segment rose 30.1% year on year, to 745 million yen.
(viii) Overseas business domain
Overseas business domain comprises sales of consolidated subsidiaries in China and South Korea. The building of a framework forthis business is proceeding steadily, as shown by quarterly earnings moving into the black in China and improvements in
EMBRAIN’s sales force, ability to make proposals, and cost structure in South Korea. As a result, total net sales in this service
segment surged 2,438.7% year on year, to 1,287 million yen.
(ix) Other Services
Other Services chiefly consist of AIRsMEMBERS (SaaS-type CRM businesses), a service that combines the functionality of AIRs
with customer management (CRM) systems, Brand Data Bank (bdb), a database subscription service that provides consumer profiles
based on surveys of 30,000 panel members into possessions, interests, and brand preferences, Mobile Research Service, a service thatcollects data by using mobile phones, and sales of domestic consolidated subsidiaries. Partly because the Company allocated sales
resources to Automatic Research Service, Qualitative Research Service and other services on a priority basis, sales of Other Services
fell 11.7% year on year, to 264 million yen.

(2) Qualitative information on consolidated financial status
At the end of this period, total assets were valued at 19,843 million yen, a rise of 1,072 million yen from the end of the previous fiscal
year. This was due to an increase in notes and accounts receivable–trade of 1,340 million yen and an increase in short-term
investment securities of 1,070 million yen, among other increases, which offset a decrease in cash and deposits of 920 million yen
and other decreases.
Liabilities stood at 8,483 million yen, declining 387 million yen from the end of the previous fiscal year. This principally reflects anincrease in accounts payable–other of 264 million yen, which was offset mainly by a decrease in income taxes payable of 814 million
yen, as a result of income tax payments.
Net assets were 11,360 million yen, an increase of 1,460 million yen. This was mainly due to a rise in retained earnings of 1,265
million yen.

(3) Qualitative information on consolidated results forecast
There has been no change to the consolidated results forecasts for the year ending June 30, 2013 announced on August 8, 2012.

3

2. Matters Relating to Summary Information (Notes)(1) Significant changes in subsidiaries during the period
None applicable(2) Application of accounting methods unique to the preparation of quarterly consolidated financial statements
None applicable(3) Changes in accounting policies and changes or restatement of accounting assumptions(Changes to the depreciation method)
In accordance with the revision of the Corporation Tax Act of Japan, from the first quarter of this consolidated fiscal year, theCompany and its domestic consolidated subsidiaries have changed the depreciation method for the property, plant and equipment
acquired on or after July 1, 2012 to the method under the revised act.
The impact of this change on income and loss for the third quarter under review is immaterial.

3. Significant Events regarding the Premise of a Going Concern
None applicable44. Quarterly Consolidated Financial Statements(1) Quarterly consolidated balance sheets(Unit: thousand yen)
As of June 30, 2012
AmountAs of March 31, 2013
AmountAssetsCurrent assets
Cash and deposits

8,420,393

7,499,532

Notes and accounts receivable–trade

2,978,743

4,319,627–

1,070,000

Work in process

16,011

33,698Preproduction

793

2,926

3,155

2,741

Deferred tax assets

573,521498,833

Other

382,265

395,680

Allowance for doubtful accounts(65,212)(93,785)

12,309,672

13,729,253

504,643558,153

Software505,876

611,212Goodwill

1,022,094

1,204,462

513,222716,094

2,041,192

2,531,769

Investment securities

2,533,594

2,290,412

Other

1,382,910

734,916

Allowance for doubtful accounts(1,250)(1,250)Total investments and other assets

3,915,254

3,024,078

6,461,090

6,114,001

18,770,763

19,843,254

Short-term investment securities

Supplies

Total current assets
Fixed assets
Property, plant and equipment
Intangible assets

Other
Total intangible assets
Investments and other assets

Total noncurrent assets
Total assets

5

(Unit: thousand yen)
As of June 30, 2012
AmountAs of March 31, 2013
Amount207,776

194,431

2,293–

Accounts payable–other

803,018

1,067,466

Income taxes payable

1,039,015

224,916

141,031

25,087

1,090,330

1,238,224

351,420452,4873,634,885

3,202,615

5,000,000

5,000,000

Long-term loans payable

6,497

–

Provision for retirement benefits

76,975

94,160

Provision for directors' retirement benefits

37,841

50,120Asset retirement obligations

111,785

136,273

2,813–

5,235,912

5,280,554

8,870,798

8,483,170

Capital stock

1,644,095

1,663,332

Capital surplus

4,885,021

4,904,258

Retained earnings

5,427,119

6,692,473

Treasury stock(2,228,326)(2,386,607)

Total shareholders' equity

9,727,909

10,873,456

Valuation difference on available-for-sale securities(48,444)

10,844Foreign currency translation adjustment(38,494)

125,579

Total of accumulated other comprehensive income(86,939)

136,424

Subscription rights to shares

31,98034,807

Minority interests

227,014315,395

Total net assets

9,899,965

11,360,084

18,770,763

19,843,254

Liabilities
Current liabilities
Short-term loans payable
Current portion of long-term loans payable

Allowance for panelists–points
Reserve for bonuses
Other
Total current liabilities
Long-term liabilities
Bonds with subscription rights to shares

Other
Total long-term liabilities
Total liabilities
Net assets
Shareholders' equity

Accumulated other comprehensive income

Total liabilities and net assets

6

(2) Quarterly consolidated statements of income and consolidated statements of comprehensive income(Quarterly consolidated statements of income)(Nine months of consolidated fiscal year)(Unit: thousand yen)
Nine months ended
March 31, 2012
AmountNine months ended
March 31, 2013
AmountNet sales

10,719,743

13,023,705

Cost of sales

5,127,075

6,709,455

Gross profit

5,592,667

6,314,250

Selling, general and administrative expenses

2,900,476

3,248,688

Operating income

2,692,191

3,065,561

32,31039,561–

74,161

Other

32,70019,420Total non-operating income

65,011

133,143–

12,361

3,008

1,169

171,089

5,311

Stock issuance cost

1,031

1,121

Bond issuance cost

6,358

–

Commission for purchase of treasury stock

15,110

2,074

547

6,172

2,076

7,682

199,22135,8932,557,981

3,162,811

45,206

22,463Gain on sales of subsidiaries and affiliates’ stocks

–

2,545

Gain on reversal of subscription rights to shares

993

780

46,19925,789Loss on retirement of noncurrent assets

7,869

17,180Loss on sales of investment securities

–

5,265

Loss on valuation of investment securities

–

8,258

Loss on sales of subsidiaries and affiliates’ stocks–

68,715

7,869

99,420

Income before income taxes and minority interests

2,596,311

3,089,179

Income taxes–current

1,284,304

999,419

Income taxes–deferred

6,247

68,018

Total income taxes

1,290,552

1,067,438

Income before minority interests

1,305,758

2,021,741

Minority interests in income (loss)(59,353)

57,3291,365,112

1,964,412

Non-operating income
Interest income
Dividends income

Non-operating expenses
Interest expenses
Loss on transfer of accounts receivable
Equity in losses of affiliates

Foreign exchange losses
Other
Total non-operating expenses
Ordinary income
Extraordinary income
Gain on sales of investment securities

Total extraordinary income
Extraordinary loss

Total extraordinary losses

Net income7

(Quarterly consolidated statements of comprehensive income)(Nine months of consolidated fiscal year)(Unit: thousand yen)

Income before minority interests

Nine months ended
March 31, 2012
AmountNine months ended
March 31, 2013
Amount1,305,758

2,021,741(8,785)59,289(650)

189,672(9,435)248,961

1,296,323

2,270,703

1,355,742

2,187,775(59,418)

82,927

Other comprehensive income
Valuation difference on available-for-sale securities
Foreign currency translation adjustment
Total other comprehensive income
Comprehensive income(Comprehensive income attributable to)Comprehensive income attributable to owners of theparentComprehensive income attributable to minority interests8(3) Notes regarding the premise of a going concern
None applicable(4) Significant changes in shareholders’ equity
None applicable(5) Segment information
Overview of reportable segments
The major business of the Group is online research using AIRs. As its economic characteristics and markets where the services are
sold are almost identical, the segments reported by the Company are limited solely to the online research business segment. As aresult, a statement on reportable segments is omitted.

9