Activity topics"PLAN 2015" : Status of our Efforts in the Third Year

"PLAN 2015"
Action Plan for Recycling ofPaper Cartons for Beverages-Report on achievements of the third year-

Our four committees have promoted the activities basedon the action plan.
1. General Affairs Committee(1) To achieve a collection rate of 50% or more
①The committee implemented a basic survey and Web
survey on the paper carton recycling to identify problems
to solve.
A questionnaire survey targeted at recycled paper
manufacturers was conducted to ascertain the volume of
their direct collection via the broader number of collection
methods available today. These manufacturers had to date
not been covered in the basic survey.
②Hosting of a regional conference for promotion of carton
recycling
This time the committee visited local governments in
Saitama Prefecture and Osaka to conduct a preliminary
survey on paper carton collection and to ascertain thestatus of a citizens educational campaign in these areas.
It also held a conference in Saitama and Osaka cities.
Through the preliminary survey and conferences, thecommittee found there are differences among local
governments in the methods used to notify citizens of how
to separate trash. Explanations were lacking in some cities
and descriptions were inappropriate in others.
③Installation of improved paper carton collection box
This new box features an improved entry slot and box
removal method. We have resumed distribution of theboxes to remind consumers about recycling. A smaller
version is under development for use in small offices andstores.
(2) The committee reviewed implementation of the annual
budget of COMCEI, and drafted the revised bylaws andrules.
2. Publicity Committee(1) Promotional and educational projects①Improvement of website
An analytical tool was employed to help reverse thedecreasing trend of visitors. This tool analyzes the statusof search keywords used in site visits.

Organizational
Chart ofCOMCEI

GeneralAssembly

Administrative
Board

Planning andSteering
Committee

Friendly Environment Loop Forum②Revision of educational tool
The committee revised part of the children's booklet "A
Story of a Milk Carton", on the occasion of the publicationof its second edition.
③The committee worked to plan and edit the Annual
Report 2014.
(2) Collection promotion projects①The committee decided to update the "Nationwide
Collection of 20 Cases" (third edition) based on newly
gathered information due to various circumstances thathave changed since the release of the initial plan.
②In the environmental slogan for education andpromotion of paper carton recycling, the committee
stressed the word "recycling" more than ever and modified
the design to make the logo more suitable for smaller
spaces. Members were notified of these modifications.
3. Event Committee(1) Environmental education and expansion of activities
through paper carton recycling①The committee hosted the recycling workshop in fivecities and onsite lessons on milk carton at seven primaryschools with JAMRA.
②It also participated in local environmental fairs including
the Eco-life Fair, Eco Products Kawagoe and Eco Products
2013.
(2) The committee conducted "Learn and Play" with the
Milk Cartons Contest.
In order to cope with the decreasing trend of applicants,
the committee requested the cooperation of local milk
industry associations and local school boards to distributethe application procedures via new routes in addition toexisting routes.
4. Local Organization Board(1) Discover and support individuals who have potential tolead local paper carton recycling activities①The board strove to activate and suppor t local
environmental events by expanding the number ofparticipants by means such as the quiz panel to enhanceawareness of environmental issues as well as distributionof educational tools and booklets②The board exchanged information about the activity withlocal companies and suppor ters by issuing a mailmagazine that enables readers to respond promptly to
relevant issues that are raised.

Participants from the central government,
various associations and civil corporations
made presentations of their activities and casereports for building a recycling-based society.

[Friendly Environment Loop Forum]
JAMRA hosted the 7th Friendly Environment Loop Forumon October 22 at Nakano Sunplaza with the support ofCOMCEI and backup of the Japan Dair y Industr y
Association on the theme of "Effects and Problems in
Recycling of Containers and Packaging". Seventy people
representing the central government, local authorities,
relevant associations and civil corporations participatedin this meeting.
In the speech by the host, Ms. Hirai, Director General of
J A M R A , d e s c r i b e d t h e h i s t o r y o f t h e Fr i e n d l yEnvironment Loop Forum, the role of JAMRA that has
cultivated relationship with relevant parties, and theA s s o c i a t i o n ' s n ew c a m p a i g n b e i n g p ro m o te d tocommercial facilities. As a guest speaker, Mr. Yamato,
Chairperson of COMCEI explained that the recycling
obligation will be exempted for paper cartons in theamended Containers and Packaging Recycling Law andthe current role allotment will be firmly maintained.
In a speech titled "Background and major details in theamendment of the laws related to saving of resources
and promotion of recycling", Mr. Manjae Lee, Chairman,
Institute of Dairy Technology Korea explained about thereformation of the producer responsibility system inrecycling 10 years after its enactment. He concluded his
speech with a lively question and answer session.
In the case report, JAMRA made an interim report on"Fact-finding survey on welfare work places involved inmilk carton recycling". According to the report, collectionof milk cartons and products made from milk cartons
incorporated into work at 530 welfare work places aroundthe country. It is becoming difficult to obtain used paper

cartons partly due to the recycling method specific toleading supermarkets.
A representative of Sagamihara City listed problems towork on in relation to containers and packaging recycling
such as how to maintain and improve the quality of bales
and how to stave off the fall in delivery prices resulting
from market conditions. He also said low-key efforts suchas onsite lessons are important to enhance awarenessamong citizens and gain their cooperation.
In a report titled "3R of paper containers and packaging",
the participant from the Paper Containers and Packaging
Recycling Promotion Council pointed out that attaching
the paper type identification mark has been madeobligatory and that there is a difference in the recycling
approach between the distribution route for used papers
and that for recycling. In the distribution route forrecycling, specific contractors entrust recycling to
COMCEI, a designated corporation. He also introduced
the activities of the council such as the survey ofcollection volumes in the cities and wards, chemicalcomposition analysis of the collected paper cartons andp a cka g i n g, a n d t h e c o u n c i l ' s re c o m m e n d a t i o n s
concerning amendment of the Containers and Packaging
Recycling Law.
Then the par ticipant from the Recycling Promotion
Department of Ministry of the Environment made aspeech titled, "For building a recycling-based society Current implementation status of the Containers andPa cka g i n g Re cyc l i n g L aw - " . H e i n t ro d u c e d t h eimplementation status of the Recycling Law, which has
been reported to the deliberation council that convened
for the amendment that is scheduled during the year,
and the progress of the revision work. He said theamendment should reflect the concept of 3R more thanever. He also reported that sequential personal interviews
with the council members are slated.
The forum was rewarding this year, too, with content-richspeeches and enthusiastic sharing of information among
participants that continued into the convivial party.

Activities of each committee are reported to the Monthly
Steering Committee to confirm accomplishment and toenable the Committee to conduct necessary modifications
there to maintain lively activities.

Expert Committee
Publicity
Committee

Event
Committee

General Affairs
Committee

Local Organization
Board

Local Organization
Board members

Organizer: Speech by Ms. Hirai, Director General of JAMRA

Special speech: Mr. Manjae Lee, Chairman,
Institute of Dairy Technology Korea

2

Activity topics●"Plan 2015"

Activity topics●Friendly Environment Loop Forum3

Activity topics

Regional conference for promotion of carton recycling

COMCEI held regional conferences
to promote recycling throughsharing information with local
communities.

The "Regional conference for promotion of carton
recycling" is held ever y year. Its objective is toincrease the rate of paper car ton recycling by
understanding the current status and problems ineach local community. The conferences in 2013 were
held in two locations, Saitama and Osaka.
A diverse range of members including representatives
from the local governments, relevant manufacturers,
and citizens groups attended the conferences toreport their activities and present the relevant issues.
The conference helped deepen mutual understandinga m o n g t h e p a r t i c i p a n t s, e n c o u r a g e d t h e m toexchange information, and confirmed their decision tofurther promote paper carton recycling.

Regional Conference for Promotion of Carton
Recycling in Saitama City, Saitama Prefecture
July 5, 2013
◆Date held
◆Participants Fifty two members from the Ministry of Agriculture,
Forestry and Fisheries, Ministry of the Environment,
local governments, citizens groups, dairy products
manufacturers, paper and car ton manufacturing
companies, and paper recyclers.

[Major reports and presentations on relevant issues]●In a guest's speech, a participant from the Ministryof Agriculture, Forestry and Fisheries presented areport as follows. "The target value of paper carton
collection in 2010 was 50% but the actual collection
rate was 43.6%, which was below the target. I
would like you to strive to achieve a higher target
value in the future".
●COMCEI gave the following explanation. "In ourvoluntary action plan "PLAN 2015", which aims toachieve a collection rate of paper cartons in 2015 of
more than 50%, we take a five-pronged approach.
①Provision of opportunities for enhancing paper
carton collection in local regions,②Promotion ofdomestic paper carton collection,③Promotion ofcollection of paper cartons used outdoors and inshops,④ Promotion of activities at educational
facilities and other places of lear ning and⑤
Enhancement of communication about recycling.
We will focus our efforts not only on collection but
also on promoting use of recycled products".

Regional conference for promotion of carton
recycling in Osaka city, Osaka prefecture
November 13, 2013
◆Date held
◆Participants Fifty participants from the Kinki Regional Agricultural
Administration Office of the Ministry of Agriculture,
Forestry and Fisheries, local governments, citizens'groups, research companies and business operators.

●A participant from a local government said, "It isnecessary for us to explain to children how thecollected paper cartons are recycled to increase thecollection rate".
●A participant from JAMRA reported that the current
collection rate is ver y low compared with theprocessing capabilit y of paper-manufacturing
companies, the users, and about 60% of paper
cartons that are high quality resources are notrecycled.
●A member of a citizen's group reported that thegroup is carr ying out educational activities topromote separation of used papers because it is a
starting point for their effective use.
●Used paper recyclers and wholesalers of usedpapers pointed to problems including papers being
stolen from collection areas and disruption ofcollection due to complicated distribution routes.
●A participant from a paper-manufacturing company
said that since about 50% of used papers areimported as raw material, we must make further
efforts to collect the cartons.
Through the regional conferences we have keenly feltt h e n e c e s s i t y to s t r i c t ly o b s e r ve t h e m a te r i a lseparation rules, intensify educational activities, andrebuild the activity itself.

Activity topics●Regional conference for promotion of carton recycling

The regional conference has clarified the necessity of
supporting areas where recycling activities at vocal aid
centers is thriving and also that educational activities formore efficient recycling is intensifying.

Locations of Regional Conference●Locations of Regional Conferences in 2013

●Hokkaido●Locations of past conferences●Aomori●IwateYamagata● ●Miyagi
Niigata●●Fukushima

Ishikawa●
Gunma●●Ibaraki●
NaganoFukui●
Saitama●●TokyoShimane●●Gifu
Kanagawa● ●Chiba
Kyoto Shiga ●Aichi ●Shizuoka
Okayama● Hyogo● ●●●MieHiroshima●
Osaka●
Fukuoka●Saga●●Ehime●Tokushima●Kochi●Oita●Kumamoto

A scene of regional conference in Saitama

4[Major reports and presentations on relevant issues]●In the speech made by a participant from the Kinki
Regional Agricultural Administration Office, he said
"Paper containers for beverages were considered to bevaluable resources even before the Revised Containers
and Packaging Recycling Law came into effect. I
sincerely hope the concerned parties achieve the target
rate of 50% by making greater efforts".
●The following findings are reported from a Web surveyof consumers carried out by a research company.
Although paper cartons are reused by a certain numberof consumers, many of them take the paper cartons out
along with other used papers because it is troublesome
to separate them from others and, at any rate, thenumber of cartons is limited.
●COMCEI reported that paper carton collection rate in2011 was 42.9%, and that it is promoting "PLAN 2015"
to increase the rate to more than 50% in 2015.
●According to the status repor t of Osaka City, it
expanded the separate collection of used papers fromhomes to the whole city in October. It is promoting an
educational program for citizens with the support of thepaper car ton work class and the paper-making
exchange center.
●Senri Recycle Plaza, a benevolent corporation, holds
the paper-making class and onsite lessons for primaryschools inviting citizens to act as teachers. These
programs not only interest the participants but alsoteach them the importance of 3R as well as the highquality of paper cartons and their important roles in thenatural environment.
●JAMRA posed a problem saying that "Recently, it
seems that paper carton recycling carried out as part oflocal authorities' educational programs does not feature
as highly as programs covering other containers(bottles, can and PET bottles). JAMRA also reported
that it has expanded education activities related torecycling to shopping malls and supermarkets, too. In
addition, according to their experience, demonstrationof paper making is an effective means of communicating
the importance of recycling.
●A participant from the Paper-Making Exchange Center
reported that paper making by use of about 5,000 milk
and liquor cartons a day now provides meaningful work
for impaired citizens. The presenter said the Centerwelcomes attendees' ideas for selling products madefrom paper made in this way.
●Kansai Milk Road Association, which primarily consistsof vocational aid centers, collected 709 tons of milk
cartons in 2011 and 713 tons in 2012.
●A participant from the used paper recyclers/wholesalersof used papers mentioned that recycling of paper
cartons requires a greater amount of enthusiasm thanthat necessary for other used papers because you haveto wash, open and dry the paper cartons.
●An attendee from a paper company said he has theimpression that paper carton collection volumes are
falling and, to stop this downward trend, cooperationfrom the eat-out food industry and intensified education
campaigns targeted at consumers will be required.

Regional conference in Osaka●Okinawa

Activity topics●Regional conference for promotion of carton recycling5

Activity topics

Stakeholders' meeting to promote recycling

An important forum to exchange
views on the current status andtasks of recycling among relevantorganizations.

[Symposium in memor y of 20th Anniversar y ofFoundation] February 7
COMCEI hosted a symposium in memory of the 20th
anniversary of its foundation in 1992 inviting 120 guests
from the central government, local authorities, NPOs,
relevant suppliers, OBs and citizens. Under the title"How to Promote Milk Carton Recycling in the Future",
the symposium consisted of the keynote address, casereports, survey reports and a panel discussion.
COMCEI Chairperson Yamato said in the opening
speech that although the collection rate of paper
cartons in the last year dipped for the first time from theprevious year, COMCEI plans to achieve a collection
rate of more than 50% in 2015 based on its voluntaryaction plan "Plan 2015". He asked for continued support
and cooperation from the concer ned par ties toaccomplish this goal.
A guest from the Ministry of the Environment made the
keynote address titled, "Review of Basic Plan for
Recycling-Based Society and Ministry's Views on
Recycling Law". He reported how the Recycling Law
has been implemented and presented his evaluation
five years after it was enforced. He said that concerned
government ministries will continue to exchange views
with relevant industries to promote "reduction" and"reuse", separate collection and separate storage, andalso to clarify the scope of responsibility between thelocal authority and business operators.

Speech by the host: COMCEI Chairperson, Yamato

6

Activity topics●Stakeholders' meeting to promote recycling

Workshop on milk carton recycling

An enjoyable workshop where people
learn about the current status ofrecycling and experience it first hand.

Ms. Hirai, Director General of JAMRA, said we should
maintain cooperation between citizens and business
operators, which is a good point that is not very
common in other industries. Ms. Hirai continued to saythat JAMRA will collaborate with COMCEI for future
development.
According to the report of COMCEI, possible causes ofthe dip in the collection rate in 2011 are the Great East
Japan Earthquake and the increase in the number of
local authorities including big cities where paper
cartons are handled as miscellaneous recyclable
papers. COMCEI's visit to North Europe has confirmedthat there is nothing to worry about regarding the supplyof base paper (raw paper) for paper cartons because of
their systematic administration of forestry resources
including raising of seedlings, tree planting, andforesting. Furthermore, COMCEI presented its neworganization for the voluntary action plan "Plan 2015".
In the panel discussion that took place in the latter halfof the meeting, guests from local authorities, relevant
industr y groups and paper companies repor ted
respective cases of their effor ts. Then, panelists
discussed how to communicate to consumers that there
is high market demand for paper cartons although it issomewhat troublesome to "rinse, open and dry" them.
Many of the panelists agreed with the view that whatmatters at present is to build the system for collection
and recycling.

Attendants of panel discussion

COMCEI holds a Workshop on Milk Carton Recycling
every year in order to win consumers' understandingof the current status of paper carton recycling andthe status of forestr y administration to securematerials for paper. The workshop also raises
consumers' attention to milk carton collection throughexperiencing the collection rules. In 2013, theworkshop was held in the following five locations.
[Nakano Ward] July 27
A workshop held as part of an event called "Starting
Eco-project Afresh" for children and their parents
was attended by 20 primary school children and 13
parents. Inexperienced children seemed to have alittle trouble in opening milk cartons with their hands
but they understood the impor tance of theexperience.
[Sagamihara City] July 31
A "Parent-Child Onsite Recycling" event was held at
Recycle Square of Sagamihara City in two parts.
One was a "Lecture on environment and experiencelearning of paper making" held jointly by COMCEIand JAMRA, and the other was "Onsite garbage
collection" by the Environment and Economic Affairs
Bureau of the city. After experiencing paper making,the participants rode on a garbage truck and saw
how rubbish is discharged at the garbage collection
plant.

Lecture on Forestry Administration and Recycling (Nakano Ward)[Nishi Tokyo City] August 7
The 5th workshop was held for 4th to 6th graders in
N i s h i To k y o C i t y a s p a r t o f a n e v e n t c a l l e d"Independent Research in Summer Holidays 2013" ofEc o - Pla za Nishi Tok yo. It was at tended by 3 6children and 4 parents. In the popular postcard
m a k i n g f r o m h a n d m a d e p a p e r s eve n t , a l l t h eparticipants successfully created their own uniquepostcards.
[Saitama City] September 14
The workshop was held at Harigaya Primary Schoolin Ur awa War d for the se c o n d t im e sin c e lastDecember. As last time, four people attended as
instructors: one expert from COMCEI, two from OBs,
and one cooperator. Thanks to the cooperation of theAfter-school class staff of Saitama City, we held aworkshop for a total of 10 children and parents to
help them develop an understanding of recycling.
[Matsue City] October 9
The destination of the onsite lesson, Kashimahigashi
Primar y School, was called off when we visited
because of Typhoon No.24. At the discretion of the
primary school, we therefore held the workshop forthe teachers who were attending on the day andnurses of nearby nurseries hoping that it will be ofsome use for their environmental classes.

Workshop (Milk cartons are unpacked by hand.)Activity topics●Workshop on milk carton recycling7

Activity topics

Onsite lessons on milk carton recycling

At a children's learning place.
"Onsite lessons" are welcomed
every year at primary schools
across the country.

In 2013, in collaboration with JAMRA, the Committee
held "Onsite Lessons on Milk Carton Recycling" atprimary schools across the country.
[Yokohama City Hie Primar y School, Kanagawa
Prefecture] January 22
Onsite lessons were held as par t "Activities ofFriends" and attended by 21 children from Class 1 in
the fourth grade and a parent. The annual objectivesof Class 1 in the fourth grade in the "Comprehensive
Activity Programs" of the school was "Aim to be amaster of paper making!". Children who had alreadyexperienced paper making created very attractive
postcards from handmade papers using techniques
they had learnt such as adjusting the volume of pulp
to be scooped at one time.
[ M o t e g i C h o M o t e g i Pr i m a r y S c h o o l , To c h i g iPrefecture] May 31
Motegi Primar y School hosted onsite lessons in
November last year. This year's attendees, 50 fifth
graders and three teachers, were great learners. The
Environmental Section of Mogi Cho, which helps us
distribute "Real Story of Paper Carton Recycling" tocitizens, visited the school to interview us. Later, we
heard good news that the fifth graders who
participated in lessons this time are planning to teachwhat they have learned to fourth graders.

[Hiroshima City Ushitashinmachi Primary School,
Hiroshima Prefecture] June 12
Ushitashinmachi Primary School is located on thehillside of Kanda Mountain. The onsite lesson at thisschool was attended by 61 sixth graders from twoclasses and many parents. After creating postcards
from handmade paper, the children playfully showed
them to each other though the iron power happen to
be turned off along the way. They all received a copyof the new booklet, "Story of Waste".
[Kawaguchi City Tozukaminami Primar y School,
Saitama Prefecture] September 30"Onsite lesson on the environment" was held in
Kawaguchi City, Saitama Prefecture. This time it washeld under the theme of "Story of recycling" with thelecturers from the Aluminium Can Recycling
Association, Steel Can Recycling Association and
COMCEI for about 160 four th graders from fourclasses. Before and after watching "Milk Packn's
Expedition", the children took part in brief quizzes.
Thanks to the results of daily learning, they did very
well in the quizzes.

[Haga Cho Hagaminami Primary School, Tochigi
Prefecture] November 9Children of Hagaminami Primary School are in top
form, and active in the areas of sports, art and music.
The onsite lesson, though it was held on Saturday,
was attended by 40 fourth graders, many parents
and two teachers. Although at first the children werea little cautious about squashy pulp, which is used tomake paper car tons, they successfully createdpostcards made from handmade paper under the
instructor's guidance.

[Mitoyo City Matsusaki Primar y School, Kagawa
Prefecture] November 28
Matsusaki Primary School, which is located on a low
hill near Takuma Station on the JR line, has a long
tradition that began in the early Meiji era despite its
modern school building being built of steel. The
onsite lesson was attended by 29 fourth graders, twocity workers, and Shikoku Meiji Dairies Corporation,
which supplies milk for school lunches. The children,
surrounded by many adults, took the class in arelaxed fashion.

[ Toya m a C i t y S h i n j o Pr i m ar y S c h o o l, Toya m aPrefecture] November 19
Children of Shinjo Primary School welcomed us alively "Good morning!" We heard that they arepracticing rinsing and drying milk cartons used forschool lunches as part of recycling activities. In theonsite lesson, 71 fourth graders from 2 classes (threewere absent among them) tried their hand at creating
postcards made from handmade paper after a lecture
session that involved some quizzes. This onsite
lesson was very enjoyable, The lesson was coveredby a local newspaper and TV station, and attended
by Yamato Alpine Dairy Co., which supplies milk forschool lunches.

We received a letter of thanks for the onsite lessons(Hiroshima City Ushitashinmachi Primary School)

8Completion of postcards made from handmade papers!

Children listening to "Story of recycling"(Yokohama City Hie Primary School)(Motegi Cho Motegi Primary School)

Activity topics●Onsite lessons on milk carton recycling

Rinse and dry milk cartons! (Toyama City Shinjo Primary School)

Hold your postcards and "Say cheese!"(Mitoyo City Matsusaki Primary School)

Activity topics●Onsite lessons on milk carton recycling

9

Activity topics

Eco-Life Fair/Eco Products 2013

Raising awareness regarding
importance of recycling.
Participants disassembled milk
cartons by hand and made paper.

[Eco-life Fair 2013] June 1 and 2
The Ministr y of the Environment and relevant
associations have held an Eco-life Fair every year
since the 1990's on Environment Day (June 5) inYoyogi Park in Shibuya, Tokyo. The number of visitors
who attended this year was about 78,000, which was
an improvement on last year's count. COMCEI
participated in the fair with JAMRA and received
about 460 visitors.
With the help of the citizens group "Tanpopo", wedemonstrated how postcards can be made fromhandmade paper and small items by using paper
cartons in our exhibition booth. The demonstration
was very popular and a long queue formed. We also
held a workshop four times in a special large tent.
About 40 visitors, after being ser ved with milk,
attempted to disassemble milk cartons by hand. Every
person who successfully opened a milk car ton
received a box of tissue paper. Visitors learnt about
recycling of milk cartons through the event.

"Learn and Play" with Milk Cartons Contest

COMCEI booth was thriving every day.
We participated in one of the largest
environmental exhibitions in Japan.

Best Prize went to "Ornamental
hairpin" by Marina Hata.

[Eco Products 2013] December 12 to 14
Eco Products Exhibition, which was started in 1999, is
one of the largest environmental exhibitions in Japan.
Its 15th exhibition was held last December. COMCEI
jointly participated in it with the Milk Carton Recycle
Mark Promotion Council. COMCEI has participated inthis event 10 times.

Approximately 2,856 primary school children participatedin the 13th "Learn and Play" with Milk Cartons Contest
2013. Among the many impressive creations, the following
seven prize-winning creations were selected throughimpartial examination. Congratulations!

The total number of visitors was 169,076, which wasslightly fewer than last year. Visitors to the COMCEI
booth, however, increased to 1,722 from 1,502 theprevious year. A range of events including a workshop
titled, "Drink milk and open up empty carton with yourhands", an annual event called "Postcard making fromhandmade papers" in cooperation with JAMRA, andexhibit panels on the environment and recycling
issues that featured the "Stor y of Waste" werecrowded every day with visitors.

The Best Prize was awarded for a handicraft (tsumami
zaiku) "Ornamental hairpin" made by Hata, a sixth graderin Wakayama Prefecture. Taking an idea from her"jusanmairi (the practice of visiting a temple when a boy orgirl turned 13 years old), she featured characteristics of amilk carton in the traditional ornamental hairpin making
process. It was an elaborate handicraft. Hata won the best
prize this year in "Learn and Play" with Milk CartonsContest, the successor of the COMCEI Prize in 2012.
The awards ceremony of the prize-winning creations washeld in the COMCEI booth at "Eco Products 2013". The
diplomas, shields and sub-prizes were handed to the award
winners by the Chairperson of the Review Board, Mr. Zeniya(Executive Director of Tokyo National Museum), Executive
Committee Chairperson, Mr. Yamato (Chairperson of
COMCEI), and other review board members.
The prize-winning creations are introduced on the
COMCEI website for children "Milk Packn's Expedition".

Best prize "Ornamental hairpin"
Marina Hata

≪Prize-winning creations≫◆The Best Prize "Ornamental hairpin"
Marina Hata (5th grader, Wakayama City Santa Primary School)◆Award for Excellence "Puck of Carton"
Maiko Miura (1st grader, Gujo City Kawaai Primary School)◆Award for Excellence "Eco-Apron"
Ayaka Nanbu (5th grader at Wakuya Cho Wakuya Daiichi Primary School)

Our staff's explanation of exhibit panels on environment in the booth

At the workshop

The Best Prize winner Marina Hata

◆Prize of National Primary/Junior High schools
Environment Teachers' Association"Milk-carton sprinkler"
Chihiro Noba (2nd grader, Kawaguchi City Honcho Primary School)◆Prize of JAMRA"Conical hat adorned with flowers"
Renji Suzuki (2nd grader at Yamagata City Sakurada Primary School)◆Prize of COMCEI "Peacock-shaped coin bank"Kaiku Nakazawa (1st grader, Kawaguchi City Asahinishi Primary School)◆Prize of Japan Dairy Industry Association "Bluebird of happiness"
Yoshtaka Takeshita (6th grader, Saitama City Saido Primary School)

Disassembly of milk cartons by hand in the special tent

10

Activity topics●Eco-Life Fair/Eco Products 2013

Educational exhibits on recycling

Awards ceremony held at Eco Products 2013

Activity topics●"Learn and Play" with Milk Cartons Contest

11Activity topics

Publications of COMCEICOMCEI provides DVDs and leafletsthat explain characteristics of paper
cartons and how they are recycled in aneasy-to-understand manner.

DVD "Milk Packn's
Expedition"
COMCEI has prepared adetailed DVD version of thechildren-oriented website"Milk Packn's Expedition".
This is an educational toolthat helps them think about
the environment and learn
the importance of initiating
their own activities. We will
send it free of charge toschools and organizations
that applied.
DVD "Milk Packn's Expedition""Real Story of Paper Carton Recycling"
This leaflet contains answers to the frequently asked
questions in the course of promoting activities toimprove the recycling rate of paper cartons. Using
many illustrations it also clearly and simply explainsthat paper cartons are very environmentally-friendly
products and they must be collected separately fromo t h e r p a p e r p ro d u c t s to u t i l i ze t h i s re s o u rc e
effectively.

Other activities

COMCEI published various
publications to help people
think of the global environment
through recycling.

COMCEI and JAMRA havestarted to collaborate withcommercial facilities.

Book "Paper Carton Manifesto"
This book details characteristics of paper cartons andrecycling activities in order to submit
recommendations for the future of our planet while
enhancing consciousness about the meaning ofrecycling.
The writers include Mr. Inose, president of ECOIPS,
Ms. Hirai, Director General of JAMRA, and sevenmembers of COMCEI, among others.

[Collaboration with mass merchandise store "Ario Hashimoto"]
On March 9, as part of "Operation Sagamihara Trash
DE71", we held a workshop titled "Let's create
g re e t i n g c a rd s w i t h m i l k c a r to n s ! " a t a m a s smerchandise at Ario Hashimoto. More than 120
participants have created unique greeting cards. The
most impressive of all was the card, which has beencreated by a group of junior high school students, with
an illustration of a heart for White Day.

"Milk Carton Recycling - Nationwide Collection of 20
Cases" 3rd volume
Currently, three methods have been established tocollect paper cartons. These are: store collection,m u n i c i p a l i t y c o l l e c t i o n , a n d vo l u n t a r y g r o u pcollection. To make strict separate collection a
success, education of the local community and useof devices unique to individual communities aren e c e s s a r y. T h i s c a s e b o o k i n t ro d u c e s a c t u a lrecycling activities carried out by citizen's groups,
local governments and various business sectors
throughout Japan to assist readers when they are
confronted with problems.

Trash separation characters of Sagamihara City
"Lemon Chan and Shigenja"

Collection Box has
been improved.

[Promotion of activities with "the new, improved paper
carton collection box"]
In order to expand the number of people who will workin the collection and collection centers, COMCEI and
JAMRA have been engaged in creating easy-tohandle collection boxes and distributing them freesince 2001.
The number of collection centers has increased to
20,700 as of the end of March, 2013 thanks to theefforts of milk carton collection groups across thecountry.
Using your opinions and comments as a reference,
we have created a new, easier-to-handle collection
box, and started to accept applications for the boxes
in April 2013. A two-part structure of the main bodyand top lid has been employed for the new box tomake it easier to take out the cartons and prevent
overspilling. We intend to continue efforts to improvethe collection rate of paper cartons.
The application for m is provided on COMCEI's
website "Paper carton collection box".

[Collaboration with mass merchandise store "LaLa garden Nagamachi"]On September 23 and 24, we held an "Experiencelearning of paper making" event as the first paper
carton recycling campaign in the Tohoku area in the" L a L a Au t u m n C u l t u r e Fe s t " o f L a L a g a r d e nNagamachi in Sendai City. This event, which consistedof a discussion meeting on paper carton recycling, apaper carton art exhibition, and an eco recycling
panel exhibition, was very boisterous with many
parents and children attending.

"Story of Waste""Real Story of Paper Carton Recycling" has beenedited for children with intimate illustrations of the
Milk Packn'.

COMCEI's website (Japanese)
http://www.yokankyo.jp
Book "Paper Carton Manifesto"
Nippon Hyoron Sha Co., Ltd.

3rd edition"Nationwide Collection of 20 Cases"
Paper carton art exhibition "Future city Nagamachi""Story of Waste"

12

Activity topics●Publications of COMCEI

Website of Milk Packn's Expedition (Japanese)
http://www.packun.jp"Real Story of Paper Carton Recycling"
Activity topics●Other activities13