Promoting your certification
Client instructions for use of theBureau Veritas Certification
certification marks

1 - Introduction
2 - Introducing the certification marks
3 - Using the certification marks

1 - Introduction
1.1 Congratulations
1.2 Bureau veritas certification policyp4
p5

1.1 Congratulations!
Congratulations!
ll

l

ll

Your Bureau Veritas Certification certificate is a valuable asset. Not only does your certification
demonstrate your achievement and continued commitment to conduct your business in a thoroughly
professional and consistent manner, but your Bureau Veritas Certification certification is recognized as asymbol of excellence worldwide.
Bureau Veritas Certification strongly supports you in promoting this achievement to the full extent
through the use of the Bureau Veritas Certification certification mark on your brochures, company
vehicles, signs and flags, stationery, etc.
These guidelines have been developed to help you promote your certification while ensuring that therules for use of certification marks are communicated to our clients. This allows Bureau Veritas
Certification’s clients to take full advantage of using the Bureau Veritas Certification certification mark topromote their worldclass management system.
As with any issues having to do with your certification, if you have any questions, please feel free todiscuss these with your account manager.
Our entire organization is dedicated to providing our clients with firstclass service and world-classrecognition of their management systems.

With best regards,

Client Instructions for use of Bureau Veritas Certification Marks4

1.2 Bureau Veritas Certification Policy
u1.1 - All certified clients are provided with theappropriate certification mark relevant to theircertification status and standard. The certification
marks are available in four formats: Jpeg, GIF,
EPS and Illustrator.

u

1.2 - Clients certified by Bureau Veritas Certification (I.E.
who have obtained a Bureau Veritas Certificationcertificate) are free to use Bureau Veritas
Certification certification marks for communication
purposes.

u

1.3 - These certification marks are associated only with
Bureau Veritas Certification certification services,and not with other services of the Bureau Veritas
Group such as product testing or training etc.

u1.4 - Where the word “certification mark” is used in thisdocument, it also covers the certificate reports andother associated documentation which must not be
used in a misleading manner or bring Bureau
Veritas Certification into disrepute. Any promotionof the management system must be clear as it is
not acceptable to imply that it is the product that iscertified.

u

1.5 - The certification mark can be used with or without
reference to the certificate number. The value ofadding the certificate number is that this adds
credibility and traceability to the certification mark.

u

1.6 - The Bureau Veritas Certification logo may not bedisplayed on certificates of conformity orcertificates of analysis.

u

1.7 - Bureau Veritas Certification certification marks
may not be applied to products or primary
packaging materials intended for consumer
communication or use. However, for thoseorganizations wishing to demonstrate that products
have been manufactured under their certified ISO
9001 or ISO 14001 management system, themarks may be used on secondary or transit
packaging (i.e. not normally viewed by theconsumer) with an appropriate productstatement(s) (as illustrated on page 5). Please
note that it is allowable to make a genericstatement on primary packaging, but the use of
the Bureau Veritas Certification logo is not allowed.

u1.8 - Bureau Veritas Certification is required to ensurethat certified clients use the Bureau Veritas
Certification certification mark in accordance with
relevant national and international criteria. These
criteria ensure that the mark is not used in a waythat may cause confusion or be misleading to theorganizations and individuals that purchase goods
and services from certified companies.

Client Instructions for use of Bureau Veritas Certification Marks

5

Introducing the certification marks
2.1 Construction
p7
2.2 Protection zone & minimum size
p8
2.3 Certification marks colors
p9
2.4 Color references on various background p 10

2.1 Construction
GENERAL LAYOUT
Standard reference• It will be adapted to name the standard on which theclient is certified. This is the ONLY part of thecertification mark that is modifiable with the certificate
number.
• Font: Univers Bold Condensed
Certificate number• To be personalized by the client with its certificate
number• Font: Univers Condensed

SPECIFIC
reference

LAYOUT:

morethanonestandard• When there is more than one standard reference,

they are displayed one below the other in the redband.
• Alternative presentation: an alternative is to display
the necessary number of separate certification mark,side by side, each displaying one standard reference.

Client Instructions for use of Bureau Veritas Certification Marks72.2 Protection Zone and Minimum Size
Protection zone
In order to maintain the visual integrity of the logo, aminimum amount of free space (blank surround) must
always be respected.
The protection zone, as shown on this page, mustnever include any other text, graphic element or visualand be left blank (containing no external items).
The strip for the protection zone is the same width (b)as the distance between the bottom of the seal and thebottom of the red band.

Minimum size
The minimum height of the logo is 12 mm (c).

C = 12 mm

If the logo were any smaller it would be illegible, andour visual identity would become indistinct.

Client Instructions for use of Bureau Veritas Certification Marks8

2.3 Certification Mark Colors
Color printing
The Bureau Veritas certification mark is printed in twocolors:• Pantone 404 C grey,• Pantone 200 C red.
These references, which apply to printing on coated paper,
should be taken as the model for all types, including matpaper. Each printer needs to adapt his inks to suit the typeof surface, in order to find the nearest shades.
These two reference colours must be respected exactly,
unless technical constraints or printing on coloured
backgrounds make this impossible.
However if the size of the logo or printing limitations make it
too difficult to identify the colours properly, it is preferable toprint the whole logo in black (see here-after).

Pantone

200 C

404 C

CMYK0 / 100 / 75 / 150 / 0 / 20 / 70

RAL Farbfinder

030 / 40 / 60

075 / 50 / 10RGB

176 / 0 / 45

104 / 102 / 92TSL

345 / 100 / 69

50 / 12 / 41Lab

44 / 69 / 41

43 / 0 / 7

HTML (websafe)

B0002D68665C

Single-color printing
In some cases, it can be necessary to print the Bureau
Veritas certification mark in one single-color.
The indiscriminate choice of a colour would detract seriously
from the consistency of our image.
The choice therefore has to be limited to:• black,• or white.
The choice of color will depend on the background color (seenext page).

Client Instructions for use of Bureau Veritas Certification Marks92.4 Color Preferences of Various Backgrounds
Printing on a white backgroundThe colours of red and grey for the certification mark areshown to best advantage when printed on a whitebackground;This is always to be given preference.

Printing on a corporate colors backgroundOn backgrounds in Corporate colors (grey or red), thecertification mark must always be in white.

Printing on other colored background
However, technical constraints (e.G. Press publications, orprinting on objects) may require recourse to different
approaches.
When using colored backgrounds, the choice of thecertification mark color must be decided case by case. The
objective is to maximize visibility in relation to thebackground.
However, the corporate color version should be the firstchoice, especially on very light background. In that case, thebackground of the seal and the letters in the 2 bars of thelogo are white (and not transparent).
On light background, the whole logo should be printed incolors or in black
On dark background, the whole logo should be pr inted inwhite.
Client Instructions for use of Bureau Veritas Certification Marks

10

Using the certification marks
3.1 Rules
3.2 Overview
3.3 Example of application

p 12
p 13
p 15

3.1 Rules
u The certification mark can be applied in the following ways:l

On literature, brochures, company leaflets and reportsl

In corporate advertising and websitel

On company vehicles such as trucks and vansl

On company signs and flagslOn exhibition equipment and company displays

u The table below summarizes the allowable limits for use of certification marks

on product packaging.

On product or primary(display or retail)packaging (1)On larger boxes, etc. used fortransportation of products(secondary or transitpackaging) (2)On vehicles or permanent
structures such asbuildings for Advertisement

In pamphlets, website,
etc. for advertisement

Bureau Veritas Certification
Certification Mark (3)Not allowed

Not allowed

Allowed (5)Allowed (5)Bureau Veritas Certification
Certification Mark, with a
Product Statement (4)Not allowed

Allowed (5)Allowed (5)Allowed (5)(1)

This could be a tangible product itself or product in an individual package, container, etc. In the case of testing / analysing activities, the product could be atest / analysis report or certificate of conformity or certificate of training or achievement.

(2)This could be over-packaging made of cardboard etc. that can be reasonably considered as not reaching end users.

(3)

This applies to marks that have a specific form including some basic description of its applicability. A statement in words alone does not constitute a markin this sense. Any such wording should be true and not misleading.

(4)This could be a clear statement such as “(This product) was manufactured in a plant whose quality management system is certified / registered as being inconformity with ISO 9001.

(5)

When using accreditation logos, the Bureau Veritas Certification client must pay adequate attention to avoid infringement of any specific accreditation bodyrequirement. (Eg., UKAS does not allow their logo to be displayed on vehicles or promotional items such as pens, place mats, diaries, etc.)
Client Instructions for use of Bureau Veritas Certification Marks12

3.2 Overview► Specific certification marks are available for all systems.

Some examples are detailed below.
Quality Management SystemsISO 9001

Automotive Quality Management Systems
ISO/TS 16949

Safety Management Systems
OHSAS 18001

Food Safety Management Systems
ISO 22000

Environmental Management Systems
ISO14001

The corresponding accreditation body logo must always be accompanied by the Bureau Veritas Certification certification mark in a
combination logo. Accreditation body logo cannot be used separately.
The combination Bureau Veritas Certification certification mark and accreditation body logo can be produced in a any size, provided
that legibility and proportion requirements are met. As guidance, the normal height of the Bureau Veritas Certification certification markand accreditation body logo should be 20 mm. The combination Bureau Veritas Certification certification mark and accreditation bodylogo can be used on all stationary, promotional literature, and business cards. Certain logos, such as UKAS, can only be produced in asingle color. Details of the color restrictions for individual logos can be obtained from your local Bureau Veritas Certification office.
IAF MLA mark can only be used in conjunction with Bureau Veritas Certification certification mark and accreditation body logo. Bureau
Veritas is allowed to use MLA mark only if it has signed an agreement with accreditation body to do so.

Client Instructions for use of Bureau Veritas Certification Marks133.2 Overview (cont’d)► Certification mark with a product statement“This product has been manufactured
under the controls established by a
Bureau Veritas Certification approved
management system that conforms withISO 9001:2000.
Bureau Veritas Certification
Certificate Number XXXXXXXXXX”

This product has been manufactured
under the controls established by a
Bureau Veritas Certification approved
management system that conforms
with ISO 9001:2000.
Bureau Veritas Certification
Certificate Number XXXXXXXXXX

Client Instructions for use of Bureau Veritas Certification Marks

14

3.3 Examples of Application

Client Instructions for use of Bureau Veritas Certification Marks15

Client Instructions for use of Bureau Veritas Certification Marks

16