February 14, 2011
For Immediate Release
MACROMILL, INC.
Company Representative: Tetsuya Sugimoto, Chairman and President(Code no.: 3730, First Section of Tokyo Stock Exchange)
Contact for further information:
Yasuhiro Kihara, Chief Financial Officer and Senior Executive Officer
TEL: +81-3-6716-0700

Announcing Merger (Short-Form Merger) with a Consolidated Subsidiary

MACROMILL, INC. (hereinafter referred to as “the Company”) hereby announces that its Board of Directors has
resolved at a meeting held on February 14, 2011, to merge with Brand Data Bank, Inc. (hereinafter referred to as“Brand Data Bank”), a wholly owned subsidiary.
Since the merger is a short-form merger with a wholly owned subsidiary, part of the required disclosures areomitted. The details of the mergers are as follows:

1. Purpose
The Company has decided to merge with Brand Data Bank, a wholly owned subsidiary, to consolidate themanagement resources of the Group and streamline the organization, enhancing collaboration with the marketing
database business (*1) for internal and external use and the online research business using an automated Internet
research system of Brand Data Bank.
*1 Marketing data business provided by Brand Data BankBrand Data Bank has built a database of the ownership of brands of products and companies in about 130
categories, based on consumer research of about 30,000 people, and provide Brand Data Bank, a marketing tool
enabling a range of analyses on the Internet, based on comparisons of the profiles (attributes) of the owners andconsumers’ preferences. Advertising agencies and marketing staff of consumer product manufacturers that use
the tool can obtain detailed information on brands supported by target consumers and consumers’ preferences
and can use the information for development of marketing strategies and products.
2. Outline of the merger(1) Schedule
Board of Directors meeting resolving the merger

February 14, 2011

Conclusion of the merger agreement

February 14, 2011

Shareholders’ meeting to approve the mergeragreement
Date of the merger (effective date)

No shareholders’ meeting will be convened (*2)
April 1, 2011 (plan)*2 The merger is a short form merger under Article 796, Paragraph 3 of the Companies Act for the Company and ashort form merger under Article 784, Paragraph 1 of the Companies Act for Brand Data Bank. Neither company
will hold a shareholders’ meeting to approve the merger.

-1-(2) Formalities of the merger
The merger will be a consolidation takeover where the Company will be a surviving company, and Brand
Data Bank will cease to exist.
(3) Turning over of assets associated with the merger
Since Brand Data Bank is a wholly owned subsidiary of the Company, the Company will not issue new shares,
increase capital, or turn over assets in association with the merger.
(4) Handling of new share subscription rights and corporate bonds with new share subscription rightsNot applicable, because Brand Data Bank has no new share subsicription rights or corporate bonds with newshare subscription rights.
3. Profiles of merging companies (as of December 31, 2010)
Surviving company(1)(2)

Company ceasing to exist

Trade nameMacromill, Inc.

Brand Data Bank,Inc.

BusinessOnline marketing researchMarketing database business(marketing research using onlinepanels)
Mobile marketing research(marketing research by mobilephones)
Global marketing research(international marketing researchusing online panels)
Consumer buying patterns researchand consumer buying data (QPR™)ASP business based on theproprietary, Internet-driven
Automatic Internet Research
System (AIRs)
Internet marketing researchplanning/design and creation ofanalytical reportsOther research services (qualitativeresearch, etc.) and marketing
consulting(3)

Date of incorporation

January 31, 2000

September 20, 2001

(4)

Head office

2-16-1 Konan, Minato-ku, Tokyo

2-16-1 Konan, Minato-ku, Tokyo

Representative

Tetsuya Sugimoto,

Masanobu Takeda, Chairman &Chairman & President

Representative Director

1,597 million yen

27 million yen

161,578 shares

540 shares

(5)
(6)
(7)

Capitalization
Number of shsares
issued(8)

Net assets

10,914 million yen (consolidated)

61 million yen(9)

Total assets

13,899 million yen (consolidated)

83 million yen(10)

Net assets per share

70,965.55 yen (consolidated)

112,379.36 yen-2-(11)Net sales

7,353 million yen (consolidated)

106 million yen

2,129 million yen (consolidated)

21 million yen

2,135 million yen (consolidated)）

22 million yen

1,266 million yen (consolidated)

13 million yen

10,182.23 yen (consolidated)

23,822.24 yen

June 30(Fiscal year ending
June 30, 2010)(12)

Operating income(Fiscal year ending
June 30, 2010)(13)

Ordinary income(Fiscal year ending
June 30, 2010)(14)

Net income(Fiscal year ending
June 30, 2010)(15)

Net income per share(Fiscal year ending
June 30, 2010)(16)

Fiscal-year end

June 30(17)

Major shareholders and

VIPS Corporation:

14.99%

shareholdings

Yahoo Japan Corporation:

9.78%

Vanilla Sky Co., Ltd.:

7.55%

Macromill, Inc.:

100.00%Japan Trustee Services Bank, Ltd.
(account in trust):

6.34%

Goldman Sachs International:

5.31%

Satoshi Shibata:4.02%

Tetsuya Sugimoto:

3.26%
(*3)

*3 Macromill, Inc. holds 8,223 shares of treasury stock as of the end of December 2010, but is not included among
the large shareholders. The shareholding has been calculated after subtracting the 8,223 shares of treasury stock.
One large shareholder, Vanilla Sky Co., Ltd. is a corporation in which Tetsuya Sugimoto, Chairman &President of Macromill, Inc., concurrently holds the position of representative director.
4. Profile of the Company after the merger(1)(2)

Trade nameMacromill, Inc.

BusinessOnline marketing research (marketing research using online panels)
Mobile marketing research (marketing research by mobile phones)
Global marketing research (international marketing research using onlinepanels)
Consumer buying patterns research and consumer buying data (QPR™)ASP business based on the proprietary, Internet-driven Automatic Internet
Research System (AIRs)
Internet marketing research planning/design and creation of analyticalreportsOther research services (qualitative research, etc.) and marketing consulting
Marketing database business(3)

Head office

2-16-1 Konan, Minato-ku, Tokyo(4)

Representative

Tetsuya Sugimoto, Chairman & President-3-(5)

Capitalization1,597 million yen(6)

Fiscal-year end

June 30

5. Future prospects
Since the merger is a merger between the Company and a wholly owned subsidiary of the Company, it does
not have any effects on consolidated results.

(Reference) Consolidated results forecasts for the current fiscal year (announced on January 28, 2001) andconsolidated results for the previous fiscal year
Net sales
Consolidated results of thefirst half of the current year
(announced on February
14, 2011)
Forecasts for consolidated
results of the current year
(ending June 30, 2011)
Consolidated results ofthe previous year
(ended June 30, 2010)

Operating income

Ordinary income

6,283

1,425

1,449

684

12,992

2,995

3,039

1,594

7,353

2,129

2,135

1,266-4-

Net income