[Participation Guide]2024 Spring / Summer

May,12, 2023

0Japan Fashion Week Organization
2024 Spring / SummerIn carrying out this season’s Rakuten Fashion Week TOKYOThe Japan Fashion Week Organization (hereinafter indicated as JFWO), will be hosting a fashion week equipped witha variety of menus, as the only platform in Japan for brands, not only Japanese, but all brands centering around
Asia with the potential to step out into the world and be globally active.
Participation in the fashion week can in either physical or digital presentation form, whichever the participant
prefers.
A presentation schedule will be planned for all collection presentations during the term, to be widely transmitted
both nationally and internationally through the fashion week Official WEB site, and Official YouTube channel. (Incase of physical presentations, live transmission also available). Furthermore, to increase the possibility ofparticipating brands’ collections being seen by as many people as possible, collections will be transmitted not only inthe fashion week Official WEB site, but also in the Official WEB site of our main sponsor, Rakuten, along with sites offashion week Official media partners, etc.
Also, in an effort to create opportunities for participating brands to help invigorate the event together with us, wewill be actively collaborating with other events, not only within the fashion industry, but also with events of otherindustries.
For details, please refer to the pages on “efforts in strengthening our power of transmission as a fashion week”, inthis guideline.
We hope you will take this opportunity to consider participating in Rakuten Fashion Week TOKYO.

Japan Fashion Week Organization International
12024 Spring / Summer

INDEXEVENT Outline

Exhibit Outline

Fees for registration & venue use

Page 3

Page 5

Page 10

About Main Venue Hikarie Hall

About the Official Venue
Omotesando Hills, Space O

Points of caution for whenpresenting at venues other thanthe official venues
Page 32

Page 12

Brands Support Program
Page 33

Page 25

Efforts in strengthening
power of transmission
Page 34

Schedule for Brands
Page 37

Documents required to besubmitted for application
Page 3822024 Spring / Summer

Event Outline■ NAME OF EVENT： Rakuten Fashion Week TOKYO 2024 S/S■ DATE： August 28th (Mon.), 2023 ～ September 2nd (Sat.), 2023

■MAIN VENUES： Shibuya Hikarie, Hikarie Hall A , Hikarie Hall B / Omotesando Hills, Main Building B3F, SPACE O■ORGANIZER： Japan Fashion Week Organization■SUPPORTERS： Ministry of Economy, Trade and Industry / Ministry of Foreign Affairs of Japan / Intellectual Property Strategy
Headquarters / Japan External Trade Organization / Organization for Small & Medium Enterprises and Regional
Innovation, JAPAN / Tokyo Metropolitan Government / Keidanren (Japan Business Federation) / The Japan Chamber ofCommerce and Industry / The Tokyo Chamber of Commerce and Industry / Japan Fashion Association / Japan Apparel
Fashion Industry Council / INSTITUTE FOR THE FASHION INDUSTRIES / Japan Department Stores Association /Shibuya City / Shibuya-kushoren(Shibuya City Federation of Stores Association) / Japan Jeans Association(as of the 2023 A/W term)■SPONSORS (as of the 2023 A/W term)

32024 Spring / Summer

Event Outline【Rakuten Fashion Week TOKYO 2024 S/S】
□ DATE： August 28th (Mon.), 2023 ～ September 2nd (Sat.), 2023 Fashion Shows, Installations, Footage Distribution （the season: 2024 S/S）□VENUE 【 Various Venues in Tokyo 】●Official Support Venue （Shibuya Hikarie, Hikarie Hall A, Hikarie Hall B, Omotesando Hills, Main Building B3F, SPACE O）● Others【 Transmission of collection in the Rakuten Fashion Week TOKYO Official WEB-site 】□ COLLECTION SCHEDULE PLAN
Official schedule of actual fashion shows will follow the time-table (TBD) below.
※Schedule is subject to change.
※Schedule for digital formats will be adjusted in 30-minute intervals.
※If you wish for a schedule other than that indicated below, please contact us.

As of May 12th, 2023
9/1

9/2

19：00

19：00

19：00

11：30
18:00

11：30
18:00

11：30
18:00

11：30
18:00

15:00

15:00

15:00

15:00

-

Other venues

13:00
14:00
16:00
17:00
20:00
21:00

13:00
14:00
16:00
17:00
20:00
21:00

13:00
14:00
16:00
17:00
20:00
21:00

13:00
14:00
16:00
17:00
20:00
21:00

13:00
14:00
16:00
17:00
20:00
21:00

13:00
14:00
16:00
17:00
20:00
21:00

Digital

10:00-12:00
13:00-17:00
18:00-21:00

10:00-12:00
13:00-17:00
18:00-21:00

10:00-12:00
13:00-17:00
18:00-21:00

10:00-12:00
13:00-17:00
18:00-21:00

10:00-12:00
13:00-17:00
18:00-21:00

10:00-12:00
13:00-17:00
18:00-21:00

8/28

8/29

8/30

Hikarie Hall A

-

19：00

19：00

Hikarie Hall B

18:00

11：30
18:00

Space O

15:00

8/31

Shibuya Hikarie

Omotesando Hills

42024 Spring / Summer

Exhibit Outline■ How to participate in “Rakuten Fashion Week TOKYO 2024 S/S
Please choose the form of participation you wish for from below and submit application by the dead-line (June 9th).

【Forms of participation】① Announcement in physical format, with guests, at Official venues.
・・・Selections up to 5th choice, at Hikarie Hall A or Hikarie Hall B or Omotesando Hills (refer to p.4)
② Announcement in physical format, with guests, at venues other than the official venues.
・・・Time slot selections up to 5th choice (refer to p.4)
③ Digital presentation upon the Rakuten Fashion Week TOKYO Official WEB-site. (Please choose from below)
a. Edited movie
b. Edited still photos
c. Other (please indicate specific contents)
・・・Transmission schedule selection up to 5th choice (refer to p.4)

■ At JFW, all documents and communication, including the “Exhibit Contract”, is based in Japanese. Brands participating from overseas, or brands

which have a foothold in Japan but has difficulty in communicating in Japanese, must retain a representative whom can communicate in Japanese.
(There are Japanese PR companies which take-on such tasks. If you do not have a Japanese speaking representative, please consider this as an
option)52024 Spring / Summer

Exhibit Outline■ Screening exhibitors for Rakuten Fashion Week TOKYO 2023 A/W（Collection Shows, Installations, Footage Distribution）

The JFW Executive Committee screens under the below criteria.
※The JFW Executive Committee isAn organization which gathers fashion industry knowledgeable people established by JFWO to examine the problems of fashion week,
and screens participating brands.

【Exhibit standard for screening】①Quality・Your brand concept must be clear.
・Your business must be an on-going concern (not one season only).
②Having a minimum level of business operation
・Your trademark must be registered.
・You must have the ability to plan/produce/operate your own collection announcement
・You must have the capacity to pay the exhibition fee.
③ Business meeting during the Rakuten Fashion Week TOKYO term.
・You must have a plan to hold exhibition/business meetings around Rakuten Fashion Week TOKYO ’s time frame.
・You must have a manufacturing system to deal with received orders.
--For those who do not have specific exhibit plans, we are open to discuss various exhibit options.--*If you have participated in a previous JFW and caused the following problem, it may affect screening results.
・Change of schedule without prior notice, causing confusion to visitors and event operations.
・Not holding any exhibition/ business meetings.
・Any other actions to cause distrust in JFW towards your brand.
■ Notification of screening results
Screening results will be notified to your contact person by email, by mid June.
Please note, we cannot answer to any/all inquiries regarding screening results. We ask for your understanding in this matter.
■ If you decide to exhibit, please make sure to submit all floor plans/scheduled brand confirmation form to the JFW Secretariat, by the designated dead-line (9 June2023).
■There will be a briefing for exhibitors, so please participate. Presentations/events will be carried out in Japanese.
※Participation is mandatory for all first-time exhibitors （refer to p.37）

62024 Spring / Summer

Exhibit Outline■ Regarding seats for guests
Brands doing announcements with guests at “Rakuten Fashion Week TOKYO” will be required to supply some seats to JFWO.
Number of seats to be supplied differ depending on venue. You will be notified of number of seats required, once your venue is determined.
Supplied seats will be used by Official sponsors and/or JFWO related persons, etc.
Furthermore, you may be asked to supply additional seats for invited overseas buyers, other than those mentioned above.
■Regarding co-sponsorship
There is a possibility of other JFWO sponsored activities being held at Official venues.
Details of activities will be notified to all brands presenting at Official venues, as soon as details are set.
Individual sponsorship of brands by companies in rivalry with JFWO sponsors is prohibited.
If/when applying for individual sponsorship, prior application with information on supporting company, contents of support, merit of support must be
submitted to JFWO (format for application will be notified at any time during preparation periods).
Depending upon the contents of the support, there is a possibility that your application will be turned down by the secretariat, and prohibited fromreceiving individual sponsorship, so please be sure to submit applications and discuss with the secretariat within the designated due date.
※ For names of present sponsors, please refer to the “List of Sponsors” on p.3■ Regarding invitations
Any/all invitations (regardless of posted or digital), must include the event title logo.
Since use of the event title logo is confirmed in advance, please submit invitation designs before printing for a data check.
We recommend use of digital invitations. (We will not be designating any specific digital invitation system to be used at JFW Official
venues).If you wish, we can introduce a system to you, so please ask.
＊Please refer to the event logo use manual, separately provided from JFW.If/when rules of use are not followed, you will need to remake yourinvitation, under any circumstance.

72024 Spring / Summer

Exhibit Outline■Regarding music sources used in shows
Under the copyright law, use of music (music sources) is an act which requires processing of use.
JFWO asks those brands participating in “Rakuten Fashion Week TOKYO” to take the necessary steps in rights processing required underlaw.
If in case trouble arises due to violations, etc. of intellectual property rights, JFWO will not be held responsible in any way whatsoever.
Furthermore, each brand must carry out necessary rights processing themselves, and report to JFWO. Depending upon the contents of
the report, please be aware that your brand may be excluded from official programs (for example, SNS, live transmission, etc.).

In addition, only if/when you use an original music source or if/when you have undergone and cleared all necessary rights processing, may
you purchase the record movie (mentioned later).
You will be notified of details later separately, once participation has been formalized.
■Regarding music source of live transmissions
JFWO is scheduled to transmit live upon the Rakuten Fashion Week TOKYO Official Web-site, utilizing YouTube and Instagram.
In such case the additional processing of Neighboring rights is also required.
※for information on Neighboring rights, http://www.cric.or.jp/qa/hajime/hajime4.html
In participating, individual brands are required to clear the processing of Neighboring rights also.

As for the processing of other rights required in live transmission, we will inform you as soon as details are made clear. Please
make necessary arrangements to process, accordingly.
We will hold a lecture meeting regarding music source processing.
The secretariat will inform you later regarding time/date/method of meeting.
(planned around July ※Conducted in Japanese)

82024 Spring / Summer

Footage recordings● Generally, JFW Official Cameras have first priority in choosing a shooting spot.
■ Recordings: videos (movies) and photographs (stills)
JFWO is scheduled to make recordings (movie/stills) of collection shows for all brands participating on-schedule.
However, these are for record keeping purposes, so if you wish for specific productions, please arrange for a separate photographer.
● Hikarie – Movie 【Hall A: 2 cameras , Hall B: 1 cameras】, Stills 【Hall A: 1 camera , Hall B: 1 cameras 】● Omotesando Hills – Movie 【1 camera】, Stills 【1 camera】● Other venues – Movie 【1 camera】, Stills 【1 camera】■ Details on how you may obtain the movie, will be provided later. (In addition to existing cameras, movie cameras can be added, atprice.)*Depending upon the announcement style/contents, movie footage recordings may not be shot.
■ Details on how the stills will be provided, will be notified separately.
<Licensing of sound recording, video recording, and photographs>
At Rakuten Fashion Week TOKYO , sound recording, video recording, and photography shall be conducted by JFWO or by an individual appointed by
JFWO. JFWO will produce sound recordings, videos, pictures, and so on (below noted as “sound and video recordings”).
Please note in advance that JFWO will provide and use these sound and video recordings for the purpose of media coverage and PR (includinginternet and paper media distribution).
Please note that JFWO is responsible for the editing of these sound and video recordings, and there is a chance that these will be used for the
purpose of JFW publication.
■ Portrait Rights
There is a possibility of people being exposed via the internet, OOH, etc. in stills/movies transmitted or recorded due to being in the shot
unintentionally, so please make sure to make prior arrangements/clear with models/guests/staff/others, regarding portrait rights.

92024 Spring / Summer

Participation registration fee・Supplementary items for exhibit■ Registration Fee
You must pay the registration fee if you wish to participate in Rakuten Fashion Week TOKYO 2024 S/S※Registration fee must be paid in full by the application dead-line of June 9th (Fri.)※If your application is turned down by the JFW executive committee screening, your registration fee will be returned in full.
[Deposit account]
Bank Name: MIZUHO BANK, Ltd.
Branch Name: KOBUNACHO
Address: 8-1, Nihonbashi-Kobunacho, Chuo-ku, Tokyo, JAPANSwift Code: MHCBJPJT Account #: Saving Account 105-1127087
Fashion Week Organization

Registration Fee: 225,000 yen（tax included）

Beneficiary: JapanFee 200,000yen
Tax10% 20,000yen
Bank Transfer Fee 5,000yen■Supplementary items for exhibit● Information regarding the collection can be widely distributed to leading shops and national/international media.
(In addition to other exposures, such as the web, SNS, release distributors, official programs, official media, etc.)● A list of national/international press/buyers will be provided.
● 1 camera (2 at Hikarie) will be prepared for live streaming at each venue,
and transmitted upon the Rakuten Fashion Week TOKYO Official WEB-site.
● Recorded materials including the contents of collection movies will be offered at an extremely affordable price.
● For those brands looking for announcement venues.
We can introduce you to venues cooperating with JFWO (partner venues).
● There will also be product & service support provided by various sponsors.
Details will be announced, once they are determined.

◆Regarding determination of schedules※ Determination of schedule date/time is prioritized and adjusted on a first-come-first-serve basis of participation application andpayment of fees.
※ When applying, please indicate your 1st ~ 5th choice from the collection schedule (please refer to p.4).
※ Please make payment of venue fees within a week, once your announcement schedule is determined.

102024 Spring / Summer

Venue Charges
28-Aug29-Aug30-Aug31-Aug

1-Sep

2-Sep

Showtime / Operating Time

Showtime / Operating Time

Showtime / Operating Time

Showtime / Operating Time

Showtime / Operating Time

Showtime / Operating Time-A 19:00

A 19:00

A 19:00

A 19:00

A 19:00

Venue

Charge (tax included)

Shibuya Hikarie
Hikarie Hall A

2,200,000yen-

10：00～21:00 (11H)

10：00～21:00 (11H)

10：00～21:00 (11H)

10：00～21:00 (11H)

10：00～21:00 (11H)-

B 11:30

B 11:30

B 11:30

B 11:30

B 11:30-

8：00～13:00 (5H)

8：00～13:00 (5H)

8：00～13:00 (5H)

8：00～13:00 (5H)

8：00～13:00 (5H)

C 18:00

C 18:00

C 18:00

C 18:00

C 18:00

C 18:00

275,000yen

Shibuya Hikarie
Hikarie Hall B

550,000yen
13：00～20:00 (7H)

13：00～20:00 (7H)

13：00～20:00 (7H)

13：00～20:00 (7H)

13：00～20:00 (7H)

C 15:00

C 15:00

C 15:00

C 15:00

C 15:00

9:00～20:00 (11H)

9:00～20:00 (11H)

9:00～20:00 (11H)

9:00～20:00 (11H)

9:00～20:00 (11H)

13：00～20:00 (7H)

Omotesando Hills
Main Building B3F SPACE O

440,000yen■Procedures to exhibit in time slot A (Shibuya Hikarie, Hikarie Hall A)
・If/when you wish to use Hikarie Hall A for your presentation, please apply to the JFW Executive Office.
・After JFW makes internal adjustments, permission for use will be given to brands (scheduled to be around June 20th).
・A venue charge of ¥1,650,000 (including tax) (base price: ¥1,50,000 + tax: ¥150,000) must be paid in full by the end of June, for use of Shibuya Hikarie,
Hikarie Hall A.
※ Adjustment of schedule will be made and decided upon through discussions between the brand and JFW Executive Office, after payment has been
confirmed.
■Regarding time slot B (Shibuya Hikarie, Hikarie Hall B)
・For slot B 11:30, please keep in mind that because usage time is limited to 5 hours, elaborate preparations cannot be made.
* Once the schedule is determined, please make payment within one week.
*Please note, if/when fees are not transferred by the deadline designated by JFWO, your collection schedule may be changed without prior warning.

112024 Spring / Summer

Official venues■ Shibuya Hikarie■ Omotesando Hills■JR線・京王井の頭線「渋谷駅」と2階連絡通路で直結■東京メトロ銀座線「渋谷駅」と１階で直結■東急東横線・田園都市線・東京メトロ半蔵門線・副都心線「渋谷駅」B5出口と直結

Shibuya Hikarie
2-21-1 Shibuya, Shibuya-ku, Tokyo■Connected to ‘Shibuya Station’ of the JR line/Keio Inogashira line, at the 2nd floor walkway■Connected to the Tokyo Metro Ginza line ‘Shibuya Station’ at the 1st floor■Connected to the ‘Shibuya Station’ B5 exit of the Tokyo-Toyoko line/Denentoshi line/Tokyo Metro
Hanzomon line

※ In all venues
・Please carry out your show truly according to schedule・Please be sure to observe safety management standards carefully inshow operations.

122024 Spring / Summer

Main Venue / Shibuya Hikarie Hall Floor Plan

※Specifications may change.
13

2024 Spring / Summer

Main Venue / Shibuya Hikarie Hall A

Basic Spec ※specs may be changed< cross section >Shibuya Hikarie Hikarie Hall A basic specs< Plan view >■Floor area: HALL/1000m2（38.5m×26.0m）/ FOYER/315m2■Ceiling height: 7m■Basic number of seats:
Differs depending upon each brand’s floor plan

■Basic decor●Wall surface horizont curtain / East-West curtains

choice of black or white●Lifting baton for lights/tools●Lighting ladder●Technical booth (basically, 10F light control room is used)●Guest seating: None (please use chairs available at venue or bring your own)
●Camera booth: 10 unit stages attached to the venue(additional charge if more is needed)■Others●Air conditioning: equipped at venue●Cleaning up of venue: must be arranged by each individual brand

142024 Spring / Summer

Main Venue / Shibuya Hikarie Hall A● Hikarie Hall equipment list

Basic Spec ※specs may be changed

There will be no staff for sound effects, lighting, movies (there will be observing staff only).
You must arrange for your own set up / clearing / carrying in and out crew / operator.

■lighting equipment
Quantity/Unit price list
dimming system
Mobile operator console
upper horizon light
lower horizon light
fresnel lens spot

cutter spot
follow pin spot
LED follow spotlightsmoke machine
PA boxQuantity
1 set
1 unit
500W×48light
1set
500W×8light 4 colors 6 units 1set
500W ※A・B share
14 units
1kW
72 units
1.5kW ※A・B share
12 units
500W ※A・B share
14 units
1kW
36 units
500W ※A・B share
44 units
1kW
72 units
750W 19°・26°・36°
48 units
2kw
2 units
230W ※A・Bshare
2 units
2 units※A・Bshare
2 units

price list
free
free
free
free
¥1,000¥1,000¥1,500¥1,000¥1,000¥1,000¥1,000¥1,500¥20,000¥5,000Free¥10,000

LED zoom par light※A・Bshare¥1,200plano-convex lens spot
perlite24 units

Free forup to 180

■ video equipment
Quantity
1 unit2 units

price list
¥150,000¥30,000

Signal distribution compensator ※A・Bshare

1 unit¥5,000

BD/DVD player
10.1 inch LCD monitor
46-inch LCD monitor (return
monitor)50-inch LCD monitor (standtype)
Perfect Cue Mini
monitor floor stand※A・Bshare※A・Bshare

2 units
2 units¥10,000¥5,000※A・Bshare

2 units¥25,000※A・Bshare

2 units¥25,000※A・Bshare※A・Bshare

1 unit2 units¥5,000free

15,000lm※A・Bshare

Quantity/Unit price list
■Permanent systemceiling speakeraudio mixing console■speaker systemmain speaker（L.C.R）■Peripheral equipment
CD player
memory recorder
Income device (including
wireless)■mobile speaker amplifier
mobile speaker１
mobile speaker３
mobile amplifier system■microphone
dynamic
wireless hand
wireless tie pins
wireless headset
condenser microphone
direct box■Mike standDesktop typeboom type
floor type■mobile mixer
12ch mixer
8ch mixer■press box※For details on number of equipment / model number, please contact JFWO.
※Prices are pre-tax prices (not including tax)

Quantity/Unit price list
LCD projector(FULL HD）
seamless switcher※ purchase in Japanese yen■ sound equipment

Quantity

price list

1set

free

1set

free

2 units
2 units

free
free

1set

free

Meyer CQ-1

4 units¥10,000

EAW FJ10

2 units
1set¥2,000¥5,0001444
4
44 units¥2,000¥10,000¥10,000¥12,000¥2,500
free

6
8
8

free
free
free

1 unit1 unit2 units¥8,000¥3,000free

YAMAHA MG12
YAMAHA MG82CX
16OUTFree forup to 4

Free forup to 8
Free forup to 4.※Prices are pre-tax prices (not including tax)

152024 Spring / Summer

Main Venue / Shibuya Hikarie Hall A Backstage● Hikarie Hall equipment list

You must arrange for your own set up / clearing / carrying in and out crew / operator.

※ purchase in Japanese yen■stage equipment
Quantity/Unit price list

Quantity
1,818×909

60 units¥1,000Stage (with brackets and steps)

909×909

4 units¥1,000stacking chair

750 copies

freehigh chair

6 legs¥3,000desk（W700）

10 units¥300

long desk(W1800）

with curtain board transaction

200 units¥500

long desk(W1500）

with curtain plate

28 units¥500

round table

1200×H700

16 units¥1,000lectern

4 units¥1,000

Flower stand4 units¥1,000music stand10 units¥1,000full-length mirror

2 units¥2,000W3610×H2350■JFWO Fixtures

price list

Stage (with brackets and steps)

Caster panel 3 series

Basic spec

4 units¥3,000Whiteboard

2 units¥3,000

Horizont curtain combined roll screen

Hall A/B 1 sheet each ¥10,000

mastermind

black velveteen¥10,000

Sleeves (1 pair)black velveteen¥10,000

one character

black velveteen¥10,000

Georgette curtain

white Amundsen¥10,000

Free forup to 10・Hanger rack (W900mm)
・・・・20・Cheval glass・・・ 5・Ironing board
・・・ 1
・Locker with key (for 10 persons) ・・・ 1
Free forup to 2FACILITIES・Power for Iron(1.5kw)
・Power (1.5kw)

・・・ 2
・・・・4

Irons must be prepared by each individual brand.
JFWO does not have preparations for irons to rent
out.

※For details on number of equipment / model number, please contact JFWO.
※Prices are pre-tax prices (not including tax)
※ Stage equipment is shared with Hikarie Hall B,You may not be able to use all of them.

162024 Spring / Summer

Main Venue / Shibuya Hikarie Hall A / 10F H&M ROOM・STAFF ROOM

Basic spec

H&M ROOM

H&M ROOM ①
FURNITURE
・Tables (W1800*D450)
・Chairs
・Makeup mirrors
・Lockers with keys (for 12 people)
・Hanger racks

20 tables
40 chars
20mirrors
1 locker
2 racks

Facility
・Hair-makeup lighting (excluding existing venue lights)
・Power source for hair-makeup (1.5kw/including general powersocket)172024 Spring / Summer

公式会場 / Hikarie Hall B

基本仕様 ※仕様は変更する場合がございます。

< cross section >Shibuya Hikarie, Hikarie Hall B facilities/equipment■Size: HALL/300m2（24.0m×12.0m）/ FOYER/270m2■Ceiling height: 6.8m
■Basic number of guest seating: varying depending on< Plan view >needs of each individual brand■Basic décor:●Wall surface horizont curtain / wing curtain / East-West curtain●Lifting baton for lights/tools●Lighting ladder●Technical booth (basically, 10F light control room is used)●Guest seating: None
(please use chairs available at venue or bring your own)
●Camera booth: 4 unit stages attached to the venue(additional charge if more is needed)■Others:●Air conditioning: equipped at venue●Cleaning up of venue: must be arranged by each individual brand

18

2024 Spring / Summer

Main Venue / Shibuya Hikarie Hall B● Hikarie Hall equipment list

Basic Spec ※specs may be changed

There will be no staff for sound effects, lighting, movies (there will be observing staff only).
You must arrange for your own set up / clearing / carrying in and out crew / operator.

■lighting equipment
Quantity/Unit price list
dimming system
Mobile operator console
upper horizon light
lower horizon light
fresnel lens spot

cutter spot
follow pin spot
LED follow spotlightsmoke machine
PA boxQuantity
1 set
1 unit
500W×48light
1set
500W×8light 4 colors 6 units 1set
500W ※A・B share
14 units
1kW
72 units
1.5kW ※A・B share
12 units
500W ※A・B share
14 units
1kW
36 units
500W ※A・B share
44 units
1kW
72 units
750W 19°・26°・36°
48 units
2kw
2 units
230W ※A・Bshare
2 units
2 units※A・Bshare
2 units

price list
free
¥30,000
free
free¥1,000¥1,000¥1,500¥1,000¥1,000¥1,000¥1,000¥1,500¥20,000¥5,000Free¥10,000

LED zoom par light※A・Bshare¥1,200plano-convex lens spot
perlite24 units

Free forup to 120

※For details on number of equipment / model number, please contact JFWO.
※Prices are pre-tax prices (not including tax)

■ video equipment
Quantity/Unit price list
LCD projector(FULL HD）
seamless switcher

Quantity
1 unit2 units

price list
¥150,000¥30,000

Signal distribution compensator ※A・Bshare

1 unit¥5,000

BD/DVD player
10.1 inch LCD monitor
46-inch LCD monitor (return
monitor)50-inch LCD monitor (standtype)
Perfect Cue Mini
monitor floor stand※A・Bshare※A・Bshare

2 units
2 units¥10,000¥5,000※A・Bshare

2 units¥25,000※A・Bshare

2 units¥25,000※A・Bshare※A・Bshare

1 unit2 units¥5,000free

15,000lm※A・Bshare※ purchase in Japanese yen■ sound equipment
Quantity/Unit price list
■Permanent systemceiling speakeraudio mixing console■speaker systemmain speaker（L.C.R）■Peripheral equipment
CD player
memory recorder
Income device (including
wireless)■mobile speaker amplifier
mobile speaker３
mobile amplifier system■microphone
dynamic
wireless hand
wireless tie pins
wireless headset
condenser microphone
direct box■Mike standDesktop typeboom type
floor type■mobile mixer
12ch mixer
8ch mixer■press box

EAW FJ10

YAMAHA MG12
YAMAHA MG82CX
16OUT

Quantity

price list

1set

free

1set

free

2 units
2 units

free
free

1set

free

2 units
1set¥2,000¥5,0001444
4
24 units¥2,000¥10,000¥10,000¥12,000¥2,500
free

4
6
6

free
free
free

1 unit1 unit2 units¥8,000¥3,000freeFree forup to 8
Free forup to 4.※Prices are pre-tax prices (not including tax)

192024 Spring / Summer

Main Venue / Shibuya Hikarie Hall B Backstage● Hikarie Hall equipment list

You must arrange for your own set up / clearing / carrying in and out crew / operator.

※ purchase in Japanese yen■stage equipment
Quantity/Unit price list

Quantity
1,818×909

20 units¥1,000Stage (with brackets and steps)

909×909

4 units¥1,000stacking chair

250 copies

freehigh chair

6 legs¥3,000desk（W700）

10 units¥300

long desk(W1800）

with curtain board transaction

200 units¥500

long desk(W1500）

with curtain plate

28 units¥500

round table

1200×H700

16 units¥1,000lectern

4 units¥1,000

Flower stand4 units¥1,000music stand10 units¥1,000full-length mirror

2 units¥2,000W3610×H2350■JFWO Fixtures

price list

Stage (with brackets and steps)

Caster panel 3 series

Basic spec

2 units¥3,000Whiteboard

2 units¥3,000

Horizont curtain combined roll screen

Hall A/B 1 sheet each ¥10,000

mastermind

black velveteen¥10,000

Sleeves (1 pair)black velveteen¥10,000

one character

black velveteen¥10,000

Georgette curtain

white Amundsen¥10,000

Free forup to 4・Hanger rack (W900mm)
・・・・12・Cheval glass・・・ 3
・Ironing board
・・・ 1
・Locker with key (for 10 persons) ・・・ 1
Free forup to 2FACILITIES・Power for Iron(1.5kw)
・Power (1.5kw)

・・・ 2
・・・・4

Irons must be prepared by each individual brand.
JFWO does not have preparations for irons to rent
out.

※For details on number of equipment / model number, please contact JFWO.
※Prices are pre-tax prices (not including tax)
※ Stage equipment is shared with Hikarie Hall B,You may not be able to use all of them.

20

2024 Spring / Summer

公式会場 / Hikarie Hall B

9F H&M ROOM・控室

基本仕様

H&M ROOM

H&M ROOM ①
FURNITURE
・Tables (W1800*D450)
・Chairs
・Makeup mirrors
・Lockers with keys (for 12 people)
・Hanger racks

12 tables
24 chars
12mirrors
1 locker
2 racks

Facility
・Hair-makeup lighting (excluding existing venue lights)
・Power source for hair-makeup (1.5kw/including general powersocket)21

2024 Spring / Summer

Official Venue / Hikarie Hall

points of caution※Please observe the rules and act responsible■ Capacity
To prevent crowds/close-contact, a maximum capacity in number of people able to be within the venue has been established.
・Hall capacity for Hikarie Hall A is 1004 persons, and Hikarie Hall B is 301 persons.
Make sure to plan your number of guests invited with a clear fire escape route in mind and include both guest seating plans andwaiting line plans in the floor plan you submit.
※Capacity number of people for each Hall include invited guests, show staff, brand staff, and Executive Office staff.

■ Management of show/theft/insurance
・JFWO cannot/will not be held responsible for loss due to incidents beyond human control such as natural disaster, theft/loss/damage of related
items such as wardrobe and/or makeup, or unforeseeable accidents.
・To avoid loss/damage due to unforeseeable accidents during the whole term, from installment through the announcement to dismantling, please
make sure all belongings/related items are managed by each individual brand.
・Coin-operated lockers are available. Please use as needed to ensure safety of individual belongings.

■ Disposing of trash
Each brand is responsible for the disposal of any/all trash occurring in relation to an exhibit and must be taken home by each brand.
※In the past, there have been incidents of brands disposing trash illegally around the venue, which later led to a legal dispute.
If/when wardrobe, makeup tools, garbage is left within the venue surpassing one’s time slot designated by JFWO, the brand will be charged forovertime fees, specified in p.23.

■ Eating and drinking within the venue
Eating and drinking within the hall is prohibited.

222024 Spring / Summer

Official venue / Hikarie Hall

points of caution※Please observe the rules and act responsible■ Lunch boxes (meals)
Lunch boxes (meals) must be prepared individually, by each brand. Boxes of such meals must be disposed of by each brand.
■ SmokingSmoking is prohibited within the venue. Please smoke at designated locations only. (capacity for smoking places will be established)■ Decorations and congratulatory bouquets
Unless explicitly stated otherwise, congratulatory bouquets and all other flowers are prohibited within Hikarie Hall. We ask for theunderstanding and cooperation of all parties wishing to send such bouquets, in advance.
■ For items not indicated in this Guide, please be sure to make an inquiry to JFWO, in advance.

In using the Official venues, please observe the manuals of each venue, issued by JFW.
■ Regarding overtime charges※Schedules are set based on rules. Please be sure to strictly observe the time allowed to you.
If/when you exceed designated time allowed, overtime charges(Hall Hall A 209,000yen , Hall B 88,000yen/1H (tax included), + necessary charges (【varying depending upon situation】＋★otherrelated costs)
will be charged to you later. Ogvertime chares will be calculated by the hour.
★Overhead expenses = in either venue, if you need to utilize the venue between 23:00-07:00, you will be charged with latenight/early morning observation staff fees, along with being required to pay for their transportation costs, over-night stay costs, etc.
※If you need an invoice/receipt, please let us know.

【Payment to be made to】

Name of account: Japan Fashion Week Organization / sha) Nihon Fashion・Week Suishin Kikou◆Mizuho Bank Kobunacho branch ordinary deposit 1127087 (bank code 0001 branch code 105)23

2024 Spring / Summer

Notes on the main venue (Hikarie Hall)※Please observe the rules and act responsible■ Reception, guidance, and cleanup
Each brand is responsible for the reception, guidance of guests and cleanup of the venue.
Please plan your reception/guidance operations and make arrangements for necessary staff accordingly. Please note, JFWO will not arrange for reception,
guidance or cleanup staff.
■ Prohibited acts within the venue
Open flames are prohibited within the venue (If open flames are used, the on-site fire-extinguisher will be automatically activated, causing the venue tobecome drenched).
*In such case, all damages to Hikarie Hall and any/all facilities in below floors, will be the responsibility of the brand and any/all repairs will becharged to the brand.
■ Application for use of fire
Of the Application for the Rescission of Prohibited Acts, JFWO handles applications for the use of smoke machines (diffusion) in bulk.
※ Please submit your exhibit plan by the submission deadline of August 4th.
Unauthorized use of open flame and other dangerous actions are prohibited. Please contact JFWO if you have any questions or inquiries.
■ Evacuation lights
When temporarily turning lights off, that brand is obligated to notify visitors/guests upon entering the venue, and responsible for making notification signs.
JFWO has signs prepared, so please contact us regarding use.
■ Damages to the venue
If in case your show staff/brand staff damages venue facilities and/or equipment in any way, you will be charged for repairs, after the closing of the term.
■ Regarding the checkered pattern (ichimatsu) panel
Please hold post-show on-the-spot interviews in front on this panel. We suggest online interviews.
■ When exiting the venue, please make sure any/all conditions are recovered to its original state, before you leave.

242024 Spring / Summer

Official venue / Omotesando Hills Space O, venue layout
Staff bathroom

Cargo elevator

Staff bathroom

JFW Secretariat

JFW Secretariat 2【Omotesando Hills, Space O】● SPACEEvent space 448㎡ (ceiling height 5.6m)
Foyer 100㎡ (ceiling height 2.68m/2.48m)● ROOMS
Waiting room (1) 74㎡ (ceiling height 2.8m)■ Maximum capacity: up to 800 people (including staff)

Guest bathroom
TFW moveable Ichimatsu
pattern panel (with tires)

Waiting room
1

TFW pillar wrap sign

Staff bathroom

252024 Spring / Summer

Official venue / Omotesando Hills Space O, floor plan
● Omotesando Hills, collection venue layout / elevationplan● Omotesando Hills, collection venue layout / baton
plan

26

2024 Spring / Summer

Official venue / Omotesando Hills Space O, basic specs● Space O, equipment list
The following lighting, equipment are all available for use (included in venue fee). Please be sure to arrange for installment/dismantle/delivery in-out
staff/operators.

■ List of incidental facilities (lighting)■ List of incidental facilities (sound effects)[Lighting equipment list][Audio equipment list]*Up to 4 channels can be used for wireless microphones.

■ Dimming control console, Panasonic PASTEL PLENO--1 unit
■ Source Four 426 500W lens 26 20A C-type--20 units■ Source Four 436 500W lens 36 20A C-type--20 units
Interchangeable lens 36 for the above*20 pcs.
Interchangeable lens 50 for the above*20 pcs.
Iris for the above*20 pcs.
GOBO holder for the above*40 pcs.
Sheet frame for the above, black*40 pcs.
■ 1kw Fresnel 20A C-type sheet size: 6 inch--60 units
Sheet frame for the above, black*60 pcs.
■ 500W Fresnel 20A C-type sheet size: 6 inch--40 units
Sheet frame for the above, black*40 pcs.
■ Source Four PAR (M) black 500W 20A C-type--30 units■ Source Four PAR (N), black 500W 20A C-type--20 units
Sheet frame for the above, black*50 pcs.
Lens for the above (W)*50 pcs.
Lens for the above (M)*20 pcs.
Lens for the above (N)*30 pcs.
Lens for the above (VN)*50 pcs.
■Spotlight for wire ducts LED 3500K 9.4w white12゜ (N) 25pcs■Spotlight for wire ducts LED 3500K 9.4w white22゜ (M) 30pcs■Spotlight for wire ducts LED 3500K 9.4w white39゜ (W) 15pcs

Digital mixer YAMAHA QL-5--1 unit
Ceiling speaker CODA D5-Cube--6 units
Speaker JBL SRX-712M--4 units
CD player TASCAM SSCDR200--2 units
CD player TASCAM CD-01U--1 unit
Dynamic microphone A SHURE SM57-LCE--4 units
Dynamic microphone B SHURE SM58-LCE--4 units
Dynamic microphone C SHURE SM58S--2 units
Tabletop capacitor microphone audio-technica ES915/H--2 units
Handheld wireless microphone SHURE UR2/Beta58--4 units
Necktie pin-type wireless microphone SHURE MX150B--4 units
Headset wireless microphone SHURE WBH54--4 units
Direct box BSS AR-133--4 units
Boom-type microphone stand K&M ST210/2B--6 units
Mini boom-type microphone stand K&M ST259B--3 units
Straight-type microphone stand ULTIMATE--6 units
Table microphone stand K&M ST233--3 units
Mixer YAMAHA QL-1--1 unit

Sub woofer MEYER M1D-sub with a built-in power amp--4 units
Distribution amp DRAWMER DA-6 (Stereo x 6 or Mono x 12)--1 unit
High power speaker
High power speaker
High power speaker
Mixing board
Output multi-processor
Multi-effect processor■ List of incidental facilities (video)

d&b E-12 4 amps
d&b B4SUB 2 amps
d&b T-sub 2 amps
MIDAS VENICE 240
dbx DriveRack 260
YAMAHA SPX -2000

1 board1
1※ Clear-com, microphone cable, speaker cable, multi-cable are includedin the set price.

[Video equipment list]
DLP video projector Panasonic PT-DZ21K (20,000 lm)--1 unit
Screen 220 inch (16:9) Stumpfl --1 unit
Screen 183 inch (16:9) Stumpfl--1 unit
DVD Player TASCAM DV-DO1U--1 unit

There are basically no extra charges for electricity use of personal equipment brought in,
but in case of large use, please inform/discuss in advance. The same for specially designed
equipment.

27

2024 Spring / Summer

Official venue / Omotesando Hills Space O, basic specs● Space O, equipment list
The following lighting, equipment are all available for use (included in venue fee). Please be sure to arrange for installment/dismantle/delivery in-out
staff/operators.

■ List of incidental facilities(others)◾️Waiting room equipment
table W1800*D450
chairslockers w/keys (for 10 people)
lockers w/keys (for 3 people)
partition panel (3-fold type)Partition panel (2-fold type) ）[Other equipment list]
Reception counter (silver) W2000 x D750 x H1000--2 units
Podium (silver) W750 x D500 x H1100--1 unit
Portable stage W2400 x D1200 x H450/600/750--12 units
Exclusive-use phone 03-3497-0360, 0362 (2 lines) call charge only
Network equipment (wired/wireless connection)-Maximum communication speed is approximately 1 Gbps.
※Please note, this is not an exclusive line. If you wish for an
exclusive line, it can be offered at cost.

◾️JFWO equipment[Free equipment]

hanger rack (small W900*H1600）
full-length mirror
desk-top mirror

8 units
26 chairs
1 unit1 unit1 unit2 units

14 racks
4 units
8 units

Riser (stage cover, velveteen gray) W9660 x H450/600/750--2 pcs.
Step (4-step) W900 x D1200 x H600--3 units
Step (2-step) W900 x D600 x H300--3 units
Wide table (white) W1800 x D450 x H700--20 units
Chair (upholstered, black) W500 x D500 x H780 (seat height 440)--400 units
Signing stand (panel size: A3 H1114)--7 units
Easel (metal, black) size B1--6 units
Hanger rack (large) W1200 x H1600 *15 hangers each--2 units
Hanger rack (small) W900 x H1600 *15 hangers each--2 units
Mirror W410 x H1220 (H1520 with stand)--5 units
Umbrella stand (for 24 umbrellas) W930 x D344 x H495--4 units
Pole partition
Pole partition

tape length w1900
tape length w2400

15 units
12 units

28

2024 Spring / Summer

Official Venue / Omotesando Space O

points of caution※Please observe the rules and act responsible■ Capacity
The capacity of the venue, Space O, will be set at 800 people. Please plan for your number of invited guests, keeping in mind the
securing of appropriate physical distance (enough space to prevent physical contact) / escape route in case of fire, and make sure to
submit also a drawn plan of guest seating / waiting list.
※Capacity includes, invited guests, show staff, brand staff, Secretariat staff.
※To avoid a crowd at the public space of Space O, if/when a large number of guests gather before the show, you will be asked to guide
your guests to line-up, under instructions from the Omotesando Hills Operation Room.
■ Management, theft, and insurance•The JFWO will have security staff on the premises during installment, dismantlement, and the show itself to handle security for the venue anditems within the venue. However, we can not be held responsible for losses due to acts of nature, theft, misplacement, or damage of items
relating to the show such as wardrobes or makeup.

•In order to ensure that damages due to unforeseen accidents do not occur during installment, dismantlement, during the show itself or any timein between, we ask that each brand make their own management arrangements.
■ Disposal of trash at the venue
Each brand is responsible for the disposal of their own trash at the venue. (by dividing garbage, the venue will dispose on your behalf)・Food/beverage related (lunchboxes/drinks) trash – general trash can be disposed of at the venue. Please divide and dispose of at designatedlocations.
・Construction, decoration related trash - the show host is responsible for disposal (must be carried out). The venue cannot dispose of suchtrash.
・Congratulatory flowers – congratulatory flowers are allowed, but must be disposed of by the show host, within their time frame. Must be
carried out by the host or collected by the flower shop.

*In the past, there has been a brand that disposed of trash illegally around the venue, which later led to a legal dispute.
■ Evacuation lights
At Space O, these lights cannot be turned off temporarily■ Damages to the venue
If in case your show/brand staff damages venue facilities and/or equipment in any way, you will be charged for repairs, after the closing of the term.

29

2024 Spring / Summer

Official venue / Omotesando Hills Space O, points of caution ※Please observe the rules and act responsible■ Eating and drinking within the venue
Eating and drinking within/around the venue is not prohibited, however, if in case a problem should arise, please note that JFWO will not beheld responsible for any/all occurrences.

■ Lunch boxes (meals)
Lunch boxes (meals) must be prepared individually, by each brand. Boxes of such meals must be disposed of by each brand.
■ SmokingSmoking is prohibited within the venue. Please smoke at designated locations only (following the smoking rules of Omotesando Hills)■ For items not indicated in this Guide, please be sure to make an inquiry to JFWO, in advance■When exiting the venue, please make sure any/all conditions are recovered to its original state, before you leave..
In using the Official venue, please observe the manual of the venue, issued by JFW.

■ Regarding overtime charges※Schedules are planned according to rules. Please be sure to strictly observe the time allowed to you.

If/when you exceed your designated time allowed, overtime charges of(Space O 110,000 JPY/per 1H (tax included), ＋ necessary costs【to change depending upon situation】＋★other related costs)
will be billed to you later. Exceeding charges will be calculated by the hour.
★other related costs = if use exceeds beyond 23:00, please note, fees for night-overseeing personnel, their transportation costs,
overnight stay costs, etc. will arise.
※If you need an invoice/receipt, please let us know.

【Payment to be made to】 Name of account: Japan Fashion Week Organization / sha) Nihon Fashion・Week Suishin Kikou◆Mizuho Bank Kobunacho branch ordinary deposit 1127087 (bank code 0001 branch code 105)30

2024 Spring / Summer

Official venue / Omotesando Hills Space O, points of caution※Please observe the rules and act responsible■Regarding reception, guest guiding, clean-up
Operating of show reception, guiding of guests, clean-up of venue is the responsibility of each brand.
Each brand must consider their reception operations/processing, guiding of guests around the reception area, arranging of necessary
staff. Please keep in mind that JFWO will not provide for, nor will they have staff ready for guiding or clean-up. We ask for yourunderstanding in this matter.

■ Prohibited acts within the venue
Open flames are prohibited within the venue (If open flames are used, the on-site fire-extinguisher will be automatically activated, causing thevenue to become drenched).
*In such case, all damages to Space O and any/all facilities in below floors, will be the responsibility of the brand and any/all repairs
will be charged to the brand.
・Use of smoke machines (diffusion) is prohibited.
■ Application for use of fire
JFWO handles applications. Brands must submit exhibit plans to JFWO beforehand. ※Please submit by the exhibit plan submission deadline ofAugust 4th.
■ Regarding the checkered pattern (ichimatsu) panel
Please hold post-show on-the-spot interviews in front on this panel. We suggest online interviews.
Even if you decide not to hold post-show on-the-spot interviews due to reasons of the brand, please make sure to display the panel at someplace within the venue, where it can be seen. It is prohibited to hide it away in the backyard, etc.
■ Sponsored goods for guests
2 tables (provisional) will be prepared to set sponsored goods to be given to guests as gifts.
■ Regarding pillar-wrap posters
Please be sure not to hide pillar-wrap posters with reception desks or other equipment/settings.

312024 Spring / Summer

Points of caution for venues other than Official venues■ Rules of delivery for digital presentations
Due date: For both videos and photographs, please upload and deliver your piece(s) onto the google drive by five working-days prior to your presentation date.
You will be given an access right to the google drive, in advance. ※A “Delivery of Materials Application Form” will be sent to exhibiting brands.
Submission format: ZIP file format【Movies】
File size: within 3.6GB
Size: 1,080p：1,920 × 1080 (full HD) / 720p：1,280 × 720（HD）
Time: within 20 minutes
Format (filename extension): MPEG4 (MP4) is recommended.

【If you have a specified thumbnail image for your movie】
Image size: within 2MB
Recommended resolution: 1,280px × 720px
Aspect ratio: 16:19
Image file format: JPG【Image】
Size: width when vertically placed 1,000px / width when placed
horizontally 1,500px (refer to the right)
Image file format: JPG※ When submitting, please number or name file so we will know order of presentation.

■ Regarding live transmission at venues other than Official venues
Network environments must be prepared by the participant themselves.
Environment: We recommend cable LAN, with baud rate of 50Mbps.
You may to be asked to make other preparations regarding transmission.
Furthermore, if/when holding your presentation at venues other than the Official venues, please keep
in mind you may not be able to transmit due to venue environments and/or preparatory situations.

■Regarding co-sponsorship
If/when receiving individual sponsorship for a digital presentation, prior application to JFWO regarding name of sponsor, contents of sponsorship, merits of sponsorshipmust be submitted. (Formats for prior application of sponsorship will be notified as necessary during the preparation period of this term.)
Furthermore, for presentations with corporation names/logos exposed in the delivered piece(s), please note, those sections will be edited and eliminated when remaining
in our archives. We ask for your understanding in this matter in advance.

※For details, JFW will notify you, as necessary.

32

2024 Spring / Summer

Brand Support
Under the mission of “the creation of designers, from Japan to the world” shouldered by JFWO, we will carry out programs
aimed at fostering/supporting new talents with the prospect to excel globally in the future fashion industry.
To award winning brands, we will provide a variety of support to help in the growth of the brand, along with raising global
recognition, broaden activity opportunities, and to be the catalyst for the brand to advance forward to the next stage.
For details, please refer to the JFW Brand Support Programs announced in the Official WEB site.
■ “JFW NEXT BRAND AWARD 2024” targeted towards brands giving physical presentations
1 brand which has the ability to not only create quality items, but also to express their (the brand’s) world view and/or
concept, message, etc. to viewers in such a way that appeals to all five senses, in the form of a runway show utilizing models,
will be selected.
■ “JFW DIGITAL GRAND PRIX 2024” targeted towards digital presentations
1 presentation with the ability to not only convey and make people feel their (the brand’s) world view and/or concept,
message, etc. to its viewers in the expressive style of digital, but also possess world-class technological skills, will be selected
through a years’ (2 seasons) worth of applications.
※Please note, both qualifications and support contents differ from the “DIGITAL GRAND PRIX” executed in the 2022 fiscal
year.
「 JFW NEXT BRAND AWARD 2023 」
award-winning brands ：FETICO「 2023 A/W JFW DIGITAL GRAND PRIX 」
award-winning brands ：MEGMIURA WARDROBE©JFW©MEGMIURA WARDROBE

33

2024 Spring / Summer

Strengthening of power to transmit _contents
With the aim of operating and transmitting a more “Tokyo-like” fashion week amid these times of ‘with corona’, at Rakuten Fashion Week TOKYO, we arecarrying out various efforts. As one of such efforts, to approach groups that are difficult to reach through regular collection presentations alone, we utilize
digital platforms more conscious of BtoC, which we will continue to carry out.
Specifically, we have launched the “DIGITAL VOICE” project from 2021 S/S, a project in which fashionistas and models representative of both Japan andoverseas directly introduce brands which caught their eye, attention grabbing points of new collections in recommendation form (including a
supplementary sound channel / collection commentary, etc.), along with the new “MY RUNWAY” project of the 2023 A/W season, targeted towards
brands giving physical presentations, in which a real world view of shows seen through the eyes of a street photographer and high fashion sensitivity
influencers, etc. are introduced. Such projects have been carried out initiatively to raise the level of acknowledgement of both Rakuten Fashion Week
TOKYO and participating brands.
Aiming to create the shape of a new fashion week befitting a Tokyo that continuously evolves with the times, in the 2023 A/W season also, we areplanning to carry out a variety of projects, so we ask that you please consider participating in such projects, along with your participation in collection
presentations.
※ Because contents of projects will differ depending on season, specifics on projects for this season will be notified to participating
brands later.

Examples (a few)
Snap project with clothes ofparticipating brands being worn

参考：https://www.instagram.com/p/CbOrOfDN858/
https://www.instagram.com/p/CTTM9v6BVwf/
https://www.instagram.com/p/Ch9tOsuLjEd/

Recommendation project of fashion shows &digital presentations

MY RUNWAY project where street photographers
shoot shows, venue atmosphere, and visitors foreach brand

参考：https://www.instagram.com/p/CTbFiREB8wU/
https://www.instagram.com/p/Ch6NJdMPS5i/
https://www.instagram.com/p/CqpGC2VLVbi/

参考：https://www.instagram.com/p/CqAC_VIpqm9/
https://www.instagram.com/p/Cp7MSGIJkHu/
https://www.instagram.com/p/Cp4Jb0sLvO-/

34

2024 Spring / Summer

Strengthening of power to transmit _ overseas
With the aim to strengthen transmission to overseas, at Rakuten Fashion Week TOKYO, starting from the 2023 A/W season, withhave appointed a PR platform operated by a subsidiary of AFP (L’Agence France-Presse) launched for the first time in Japan in
2023, called “MediaConnect（※）”, as our OFFICIAL MEDIA PARTNER, to transmit the latest news in Rakuten Fashion Week
TOKYO around the globe, centered in Europe.
（※）MediaConnect: Provides a cutting-edge platform which connects information specialists, such as media, journalists, etc. to
PR personnel of institutions, corporation, organizations.
Furthermore, we have been establishing and tightening an information sharing route with other overseas media every season,with concentrated flows of information on collections or events, mainly during the event term, to strengthen overseas
transmission through interviews and articles pertaining to the event. (2023 A/W _ example: the appointing of MediaConnect)

2023 A/W Examples
MediaConnectの採用
https://mediaconnect.com/japan-fashion-week-%20organization/?lang=en

352024 Spring / Summer

Strengthening of power to transmit _ Posting on the Rakuten Fashion site
Rakuten Fashion Week TOKYO establishes a special portal site of Rakuten Fashion Week TOKYO within the WEB site our title
sponsor, Rakuten Inc. (Rakuten Fashion), to raise the level of acknowledgement of this event.
site：https://brandavenue.rakuten.co.jp/contents/fashionweek/
Again, in the 2024 S/S season, we will be establishing a special portal site within the Rakuten Fashion portal site, in which wehope to introduce all participating brands. We ask for your cooperation in this matter.

＜Image of the fashion week portal LP within the Rakuten Fashion site/application＞※Introduction of brand information is scheduled to be publicized after brand presentations on our Official site.

＜Pou up image＞

show schedule①[8/28]■ Posted information①brand logo
②designer name③brand profile

10:00 brand name（text）
11:00 brand name（text）
12:30

Brand information will pop-up
when the text is tapped

brand name（text）
・
・
・
・

ああああ
aaaa

③

36

②

※The same text submitted for
introducing in the Official WEB
site will be used here.
※ In the case of posting NG ※ Assuming
the following notation on the popup
・brand name・designer name2024 Spring / Summer

Schedule
As of May 12th, 2023

Rakuten Fashion Week TOKYO 2024 S/S schedule
ScheduleMay.
17（Wed）

Remarks
Begin to accept applications for Rakuten Fashion Week TOKYO 2023 A/W

12(Fri)

Exhibitor Briefing / Venue Briefing Shibuya Hikarie ver①
@ Shibuya Hikarie 13:00～ ※Tentative schedule

Please join us if you are considering exhibiting. A venue briefing of the official venue,
Hikarie Hall, will also be held at the same time.
※held in JapaneseThose who wish to participate,Please contact us brand@jfw.jp

Deadline for participation application

No application will be accepted after the deadline

Deadline for Participation fee due

Please make payment to the earlier specified accountSelection of participating brands for 2024 S/S

Brand representative will be contacted to results of the screening.
Please inform us of your production company, hair/makeup, PR,as soon as you have adecision.

Collection show schedule adjustment start

Collection schedule is decided by JFW. adjustment is scheduled for the mid of July.
（Please provide information about the director and the show venue until end of June.）9(Fri)Mid Jun.
Jun.

Sending of exhibitor agreement★Venue Briefing Shibuya Hikarie ver② 13：00～※held in JapaneseThose who wish to participate,Please contact us brand@jfw.jp★Venue Briefing Space O ver①

※held in JapaneseThose who wish to participate,Please contact us brand@jfw.jp

26（Mon）

Late Jun.

Deadline for submitting exhibitor agreement
Detailed collection show schedule of 2024 S/S is determined

We are planning to announce the collection show schedule at the press conference to beheld in late July.

Explanatory meeting on the processing of music copyrights for collection
presentations. @Online※held in Japanese

Late Jul.

Press conference （Exhibition brands and collection schedule announced）

Please refrain from disclosing information about the collection schedule until the press
conference.

4（Fri）

Deadline for submitting official venue productionplan/confirmation
form/operation plan

For people using Hikarie and Omotesando Hills venues

Press/Buyer list sent

To be sent to your representative

Deadline for submitting maison ID

For people using Hikarie and Omotesando Hills venues

Sending of manual

To be sent to your representative

Deadline for submitting official venue productionplan/confirmation
form/operation plan

For people using Hikarie and Omotesando Hills venues

Mid Jul.
Jul.

Aug.

15：30～Mid Aug.

16(Wed)Aug.28(Mon)～Sep.2(Sat)■Please note
Participation fee for Rakuten Fashion Week TOKYO 2024 S/Smust be paid in full by June 9th (Fri.)
If you need an invoice and/or receipt, please let us know.
If payment cannot be confirmed by the designateddeadlines, your application may be turned down.

■■Inquiries for Exhibit■■
Ms.Minegishi E-mail: brand@jfw.jp

Rakuten Fashion Week TOKYO 2024 S/S★Please be forewarned that there is a possibility that the schedule of the venue preview will be changed.

37

Japan Fashion Week Organization
6th Floor, Giraffa Bldg., 1-6-10 Hiro, Shibuya-ku,
Tokyo 150-0012
TEL：+81 (3) 6805-0965
Time in : 10：00-17：00（weekday）
No-business day : Sat., Sun. and public holidays

2024 Spring / Summer

Exhibitor Application
Have participated in JFW or TFW

For brands exhibiting for the first time
Exhibitor Application Documents① Participation Application② Brand Image Visuals(20p)（Adobe Photoshop EPS format)

Remarks column

Exhibitor Application Documents

・ Please dow nload the form from the official w ebsite and fill out allnecessary items.
・ For those applying for support, please fill out all items.
Please note that your application may be disregarded from selection if any
item is missing.
To be used for the official w ebsite of JFWO and other official media, digital
signage on official venue.
H110mm×W95mm, 350dpi resolution, CMYK mode
Each brand is responsible for applying for second hand usage of model
images to their agencies, in advance.

① Participation Application② Brand Image Visuals(20p)（Adobe Photoshop EPS format)③ Brand Logo single-species（Adobe Illutrator ai Format）④ Designer Portrait（Adobe Photoshop EPS Format）⑤ Brand reference materials

Remarks column
・ Please dow nload the form from the official w ebsite and fill out allnecessary items.
・ For those applying for support, please fill out all items.
Please note that your application may be disregarded from selection if any
item is missing.
To be used for the official w ebsite of JFWO and other official media, digital
signage on official venue.
H110mm×W95mm, 350dpi resolution, CMYK mode
Each brand is responsible for applying for second hand usage of model
images to their agencies, in advance.

Please submit the data for ①〜② by email.
・ A collection of 10-20 outfits for both the S/S and A/W seasons in aphotobook or scrapbook, along w ith the brand concept and productphotos.
・ 3 outfits of the new est collection (actual samples).

・Please submit the data for ①〜④ by email, and the actual item for ⑤.
・Samples will be returned by Early-January

Deadlines : June 9th (Fri), must be received by 18:00<Japan Time>
Submission of data (①〜④): rakutenfwt24ss@jfw.jp
・Must be received by deadline: June 9th (Fri), 18:00,
At the address indicated on the right.
・Applications after the deadline will not be accepted, whatsoever.

■■to submit applications■■
Japan Fashion Week Organization
Contact person: Minegishi
Submission of data (①〜④): rakutenfwt24ss@jfw.jp
Submission of samples/lookbooks (⑤)：
〒150-0002 6F Giraffa Bldg., 1-6-10 Hiroo,
Shibuya, Tokyo 150-0012,APAN

・Please note, submitted data cannot be returned.
This participation guide is of May 12th, 2023.
If/when changes occur, we will send out separate notices.

10：00-17：00 (closed Sat./Sun./holidays)
For inquiries regarding exhibit: brand@jfw.jp

382024 Spring / Summer