S TR ATEGIC PL A N 202 2 – 202 5

S T R AT E G I C P L A N 2 0 2 2 – 2 0 2 5Free Media. Free Expression.
Free Societies.

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16
72

Schwellen- und
Entwicklungsländer, in
denen wir arbeiten

85
415

Imprint

Deutsche Welle
53110 Bonn
Germany

RESPONSIBLE

PROOFREADING

COVER

Carsten von Nahmen

Loveday Wright© DW Akademie/L. Musoke

EDITOR

L AYOUT

PUBLISHED

Alexander Matschke

Alexandra Schottka

September 2023

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Table of contents
1

Outlook 

2	DW Akademie: Deutsche Welle’s center for international media
development, journalism training and knowledge transfer 
Our mission Foundations of our work 
Our activities 
DW and DW Akademie: Mission and vision 
Deutsche Welle: Organizational chart with DW Akademie directorate 

4

5
5
5
6
7
8

3

Conceptual and strategic framework 
Human-rights based approach Analysis model 
DW Akademie in the world Fields of action 
Digital strategy 

9
9
9
10
11
12

4

Organizational capacity 
Monitoring and evaluation 
Quality management 
Safety procedures 

13
13
13
13

5

Financial information 

14

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1

Outlook

Conflict, crises, and democratic backsliding around theglobe mean challenging times for organizations in all partsof the world that are committed to fostering free media,
mutual understanding, and global knowledge exchange.
DW Akademie remains committed to supporting its partner organizations, in particular in Ukraine and other countries who suffer from Russia’s aggression against Ukraine.
Armed conflicts around the globe, increasing attacks onjournalists in many parts of the world, and further expanding areas of fragility have contributed to new challenges
for the safety of journalists.
Against this backdrop, DW Akademie is proud to be part of
the newly established Hannah Arendt Initiative, a networkof civil society organizations that protects and supports
journalists from Afghanistan, Ukraine, Russia and Belarus who are under threat as they conduct their importantwork. The initiative receives funding from the German Federal Foreign Office (AA) and the Federal Government Commissioner for Culture and the Media (BKM). Among thepilot projects are training measures, regional scholarshipprograms and exile journalism centers in countries abroad
as well as corresponding measures for journalists living in
exile in Germany.
For many years, DW Akademie has worked on different
levels to counter the increasing wave of disinformationthat pollutes public discourse in many parts of the world.
It is our conviction that free and diverse media systems
with strong media self-regulation and well-informed,
media-savvy citizens are more resilient towards divisive
disinformation from malignant actors. While the ways tomitigate the effects of disinformation, information manipulation and interference are well understood, the situation
remains challenging in many of DW Akademie’s partnercountries.
DW Akademie continues to strive for a world without social discrimination, with a particular regard towards gender equality. In many parts of the world, women are still
excluded from getting an education, from taking part insociety and from exercising their right to freedom of expression solely because of their gender. Women drive human development. DW Akademie is working for a world
where women and girls have equal access to information
and where they can freely express their opinions online
and offline without fear.

DW Akademie expects the current year and beyond tobring new fragilities related to the ongoing climate andenvironmental crisis, forced migration, poverty, and other main challenges for human development. Crises can be
dealt with better when everyone affected has access to reliable, constructive and conflict-sensitive information that
fosters mutual understanding, conflict resolution, and social cohesion. And this holds true even more in the face ofthe latest developments in the field of artificial intelligence
and an expected new transformative wave for the global
digital information ecosystem.
Important challenges remain regarding the persistent
trends of democratic backsliding and growing digital authoritarianism in many parts of the world. DW Akademie
remains committed to strongly advocating for the protection of freedom of expression online and offline, accessto information, the safety of journalists, the immediate
release of imprisoned media workers, and for an end to
impunity for crimes against journalists. The fact that DW
itself is being censored in several countries increases ourdetermination.
While DW Akademie aims at expanding its presence inpartner countries, we consider ourselves fortunate towork within a strong and dedicated network of partner organizations of all shapes and sizes in almost every part of
the world to advance human development by strengthening freedom of expression, high-quality journalism, equalsocial participation, peaceful conflict resolution, and good
governance.
The present document, DW Akademie’s Strategic Plan
2022-2025, has been derived from Deutsche Welle’s Strategic Plan 2022-2025 (DW-Aufgabenplanung 2022-2025),
which has been endorsed by the Braoadcasting Council
and DW’s Administrative Board on March 17, 2023.

Carsten von Nahmen
Managing Director
DW Akademie
Bonn/Berlin, June 2023

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2

DW Akademie: Deutsche Welle’s center for international media
development, journalism training and knowledge transfer

Our mission

Foundations of our work

DW Akademie strengthens the human right to freedomof expression. Our work enables people throughout theworld to make decisions based on independent information, reliable facts and constructive dialogue. We stand forfree media, free expression and free societies worldwide.

DW Akademie’s work is based on freedom of expression
and access to information, human rights enshrined in
Article 19 of both the Universal Declaration of Human
Rights and the International Covenant on Civil and Political Rights. Advancing these fundamental freedoms
contributes to the fulfillment of other political, cultural,and economic rights, such as the right to vote, the rightto freedom of association and assembly, or the right toeducation.

Being an integral part of Deutsche Welle (DW), Germany’s international broadcaster, DW Akademie focuseson international media development, journalism training and knowledge transfer. The basis of its work are
the fundamental freedoms of expression and access to
information — indispensable prerequisites for everyone
to form their own opinions and to participate in publicdebate.
DW Akademie interconnects its areas of expertise with
DW, one of the most successful and relevant international media outlets. DW provides high-quality, dialogue-promoting journalistic content in 32 languages, reaching
291 million global users per week (in June 2023). With cultural diversity being a high priority at the organization,
DW and DW Akademie are shaped by staff from over 150
countries.

Our ideals
We believe that independent media and responsible
journalism are essential worldwide. Against the backdrop of Germany’s violent 20th century history, especially with regard to the inhuman Nazi dictatorship, we
believe that people should be able to freely express
their views and have access to independent sources of
information. We consider this to be an important prerequisite for peace, equality, and democracy.
We support the development of independent, transparent media systems, quality journalism and media literacy. We help rebuild media in post-crisis and post-conflict environments and contribute internationally to theprofessional training of media workers.
We respect the cultural identity of our partners and work
closely together in designing our projects. It is important for us that these projects are always practice-oriented, interactive and innovative. We consider our work to
be successful when our partners seek change and areable to follow through with reforms.

DW Akademie’s development cooperation projects are
consistent with the UN Sustainable Development Goals(SDGs). In particular, they contribute to SDG 16 (peace,justice and strong institutions) with target 16.10 (ensure
public access to information and protect fundamental
freedoms).
In its activities, DW Akademie systematically considers thegoal of gender equality and inclusive social participation,
tailoring its projects to the daily realities of marginalizedgroups, such as rural and indigenous populations, in linewith action plans, policies, and guidelines developed by
the German government and the European Union.
In this regard, political strategies aimed at advancing gender equality are of particular importance. Feminist development policy aims at improving social justice by putting
an emphasis on overcoming gender-based unequal power
relations.
The work of both DW and DW Akademie is based on theGerman constitution, the Grundgesetz, and specifically on
the Deutsche Welle Act. First adopted in 1960, the Deutsche Welle Act, a federal law, has continually been adapted to changing circumstances. The latest amendment was
unanimously passed by the German Bundestag in fall 2004
and has been in effect since January 1, 2005.
According to Deutsche Welle Act, DW is an independent
broadcasting corporation enabling the public to form independent opinions through comprehensive, truthful andfactual reporting.
Part of DW’s mandate is to promote exchange and understanding between the world’s cultures and peoples.
As a public body, DW is called upon to follow principles of

DW Akademie

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effective management and transparency. Regulations for
management and staff are set out in a Code of Conduct.
DW is governed by the Broadcasting Council and the Administrative Board, each body comprising representativesof different social and political groups in Germany. One
committee of the Broadcasting Council specifically accompanies the work of DW Akademie.

Since 2009, DW Akademie’s International Media Studies
Master’s Program for young media professionals hasoffered a unique full-time academic program in English
language that combines the areas of media and development, journalism, communication science and media
economics. Graduates of the four-semester program areawarded a Master of Arts (M.A.) degree.

Our activities

Apart from its activities in international cooperationand media development, DW Akademie operates DW’s
in-house journalistic traineeship on behalf of DW, an internationally recognized bilingual program that provides
a multimedia-based practical training for young journalists.

With projects in more than 70 countries worldwide, andtogether with partner organizations from regions acrossthe globe, DW Akademie develops individual innovative,
forward-looking and long-term solutions for the purposeof strengthening freedom of expression, unhindered access to information, media viability, quality journalism,
and constructive dialogue.
In recent years, DW Akademie has received funding especially from Germany’s Federal Ministry for Economic Cooperation and Development (BMZ), the German Federal
Foreign Office (AA), and the European Union (EU).
DW Akademie’s media development work reaches backto 1965, when its predecessor, the DW Training Center(DW-Ausbildungszentrum), started conducting training
sessions for journalists from a range of African, Asian,and Latin American partner countries. These activities
were extended in subsequent years and have been funded by the German government as part of the German international cooperation from 1978 on. Under its current
name, DW Akademie was created in 2004.

On behalf of DW, DW Akademie’s internal journalistic
masterclass program, DW Kompakt, contributes to DW’s
knowledge management and advanced training of employees. DW Akademie also offers media trainings for
professionals from both private enterprises and the public sector.
Promoting the German language is part of DW’s statutory mandate. DW Akademie’s web-based multimedia German courses have been successfully established worldwide, addressing around 15.4 million learners of German.
For many years, DW Akademie has made learning materials on diverse issues available for use: digital, mobile,and free. It has done so increasingly since the COVID-19
pandemic, taking into account broad accessibility.

DW Akademie has been constantly expanding its presence in partner countries. Today, it has regional offices
in Burkina Faso, Colombia, Ghana, Lebanon, Mexico, Namibia, Pakistan, Tunisia, Uganda, and Ukraine.
In 2013, a Memorandum of Understanding with the Ger­
man Federal Ministry for Economic Cooperation and De­
velopment has formed a renewed basis of DW Akademie’s
work in international development. A Joint Declaration ofIntent has recently reinforced the strategic alliance between DW and BMZ.
DW Akademie offers consultancy services to the ministry on issues regarding freedom of expression and media
freedom in a develop­ment perspective, while highlighting the issues’ impor­t ance in international fora.

About DW
DW ActCode of Conduct

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DW and DW Akademie: Mission and vision

DW is focusing on threeoverarching strategic goals
Freiheit
Expand
reach
kla
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al
ion

Increaserelevance
Freie Informationen

en

is s

Promotew e l t o f f edialogue
n

W

r ti
pe

ex

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Our brand core

log

log

n - min d e dfür freie
Entscheidungen

D ia

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Unbiased information
for free minds

ope

ier t
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straight fo
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freedom

Our values

What we stand forOpen-minded

Freedom

Rational

Dialogue

Straightforward

Expertise

Unbiased information
for free minds
Our mission
As an unbiased, German media organization,
we provide news and information
to people worldwide, giving them
the freedom to make up their own minds.
Our vision
By 2025, DW will become an essential sourceof digital information that inspires its
target groups with regionally-relevant,on-demand content that encourages dialogue.
DW Akademie will be the leading European
institution for media development.

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Deutsche Welle: Organizational chart with DW Akademie directorate
Director General
P. Limbourg

Directorate General Management

Public Affairs and Government Relations

Dr. J. Hoffmann– Organizational Development

F. Suess (Acting Head)

B. Massing– Safety Engineers– Facility Management

M. Monz

W. Lux (Bonn)
J. Mattern (Berlin)

Y. Yordanova

Corporate
Communications
C. Hagemann, P. Zimmer

B. Rietdorf

Business Administration

Distribution, Marketing
and Technology
G. Baumhauer– Ad Sales

S. Winand– IT and Media Systems– Finance

R. Majer

A. Fischer– Market and Audience– People

Insights

G. Vengels, V. Herchenbach

A. Dolff– Procurement and Travel– Marketing

C. Hartmann

A. Gröniger, C. Yildiz
Office for the Directorate Generaland Committee Office

European Affairs
P. Leusch

Compliance and Brand Integrity

P. Schäfer– Production

J. Ketzel– Sales and Distribution

Corporate Strategy
S. Parsa, S. Jannasch

EventsInternal Audit

V. Spasovska

M. Hinze

Legal Department
H. PostelInternational Diversity, Equity andInclusion
RelationsZ. Nedjabat

U. Götz,
C. Jumpelt

DW Akademie

Project Controlling

Programming

Program Management

Carsten von Nahmen

B. SchadeN. Scholz

M. Stamm– Academic Education

and Training

Travel Security
and Emergencies
G. Rechenburg

Prof. Dr. C. Schmidt– Educational Programs

A. Moeller

Editorial Lead,
Information and News
M. Kasper-Claridge– Policy and Learning

Studios

Dr. J. Lublinski– Middle East

J. Kuhlmann– Programs for Africa

C. Stäcker
– Programs for Asia

– Design, Visual andArchives

M. Fechner– Production and Require-ments Management

S. Bauriedl

D. Guha– Media Development

N. Schwanke– Programs for Europe

A. Feilcke– Support and Project

Administration– Programs for Latin
America

H. Hank

U. Thofern

P. Schneider– Russia, Ukraine andEastern Europe
Dr. C. Trippe– Turkish Service

E. Arikan– Business, Science andEnvironment

Employee Council BonnÖrtlicher Personalrat BonnChairperson D. Scheschkewitz
Employee Council BerlinÖrtlicher Personalrat Berlin
Chairperson K. Barm
Employee Council
Gesamtpersonalrat
Chairperson F. Schmidt
Occupational Health Services
G. Kluge, Dr. J. Jerokin (Bonn);
T. Mauer, Dr. S. Zavettori (Berlin)

Broadcasting Council

Administration Board

Chairperson Prälat Dr. K. Jüsten
Vice Chairperson D. Freitag, MdB

Chairperson P. CleverVice Chairperson U. Silberbach– Committee of Distribution– Data Protection Supervisor

Chairperson E. Motschmann, MdB– Committee of DW Akademie

Chairperson V. Szackamer– Committee of Program

Chairperson F. Thewes– Rapporteur on the Budget

F. Kopania
Prof. C. Höppner

T. Gardemann
Data Protection Officer
T. Gardemann
IT Security Officer
I. Mannteufel

Anti-Discrimination Officer
I. Lazda-Masula
Equal Opportunities Officer
Gleichstellungsbeauftragte
S. Bonney-Cox (interim Bonn), A. Krüger (Berlin)
Representative for Persons with Disabilities
Vertretung der Menschen mit Behinderung
M. Klaus (Bonn), K. Nitz (Berlin), C. Hoppe

Youth and Trainee Representation
N. Ariunsaichan, J. Jancke, T. Senne
Youth Protection Officer
I. Niemeyer
DW Sport plus e. V.
Dr. P. Niepalla
BSG DLR/DW Berlin e. V.

J. Hartl, T. Neufeld– Culture andDocumentaries
R. Rische– Sports

B. Mohr, N. McKennaKlein (Acting Heads)

B. Becker
As of July 01, 2023
Organizational Development

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3

Conceptual and strategic framework

Deutsche Welle (DW): Organizational Chart with DW Akademie Directorate

Human-rights based approach

Analysis model

If sustainable development is to be achieved for all, the focus of development cooperation projects must be on theimplementation of human rights standards and principles.
Human rights and development are interdependent andmutually reinforcing. Promoting human rights is promoting development.

DW Akademie uses a systematic model to analyze and assess media systems in partner countries and to develop its
project strategies. It comprises four key areas underlying
DW Akademie’s long-term strategies.

Human rights, as enshrined in the Universal Declaration of
Human Rights, international conventions, and a growing
body of national laws, case law, rules and norms, are thefoundation of DW Akademie’s work. This means DW Akademie consistently strives to:

The right to freedom of expression and access to information is at the center of the model, reflecting DW Akademie’scommitment to the human-rights based approach. DW
Akademie’s analysis model integrates digital transformation as an issue that cuts across all four key areas.

ital transformationDig– empower rights holders to know and claim their rights –with a focus on particularly disadvantaged groups

Political and legal
frameworks– hold state duty-bearers accountable and enable them tofulfil their duties– support other social actors to warrant their responsibility for human rights– respect and promote the human rights principles of
non-discrimination and equal opportunities, participation and empowerment, and transparency and accountability in all fields of work
– make reference to human rights and human-rights related information.
At the core of DW Akademie’s human rights-based framework lies the right to freedom of expression, which is not
only a human right in itself, but also enables the realizationof many other human rights.

Participation
in society

Right to freedomof expression
and accessto information

Qualification

Professionalism and economic
viability of the media sector
Dig

ital tran formations

Analysis Model

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9S TR ATEGIC PL A N 202 2 – 202 5

DW Akademie in the world

REGIONAL OFFICE
PA R T N E R C O U N T R I E S (O N B E H A L F O F B M Z )Bangladesh
Bolivia
Burkina Faso
Cambodia
Colombia

Côte d’Ivoire
Ethiopia
Georgia
Ghana
Kenya

LebanonMexicoMongolia
MoroccoMyanmarNamibia
Pakistan
Palestinian territories
SerbiaTunisia

UgandaUkraineUzbekistan

KosovoKyrgyzstan
LatviaLesotho
Libya
Lithuania
MalawiMali
Moldova
Montenegro

Mozambique
Niger
Nigeria
North Macedonia
Peru
Philippines
RussiaRwandaSenegalSouth Africa

Sudan
Tajikistan
Tanzania
ThailandVenezuela
Vietnam
Yemen
ZambiaZimbabwe

PROJEC T COUNTR IES
Afghanistan
Albania
Algeria
Armenia
Azerbaijan
BelarusBosnia andHerzegovina
Dominican Republic
EcuadorEl Salvador
Estonia
GuatemalaGuineaHonduras
India
Indonesia
Iraq
JordanKazakhstan

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Fields of action

To play out its strengths, maximize results and ensure
long-term impact, DW Akademie takes strategic and evidence-based decisions about the focus and locations of its
work. Its work is guided by finding solutions for the challenges in five specific fields of action: Media and Information Literacy (MIL), Media Viability, Innovation for Dialogue(#I4D), Media and Journalism Education, and Media Safety.
– Media and Information Literacy (MIL): DW Akademie
creates innovative ways to strengthen citizens’ ability toaccess, analyze, create and reflect on media. DW Akademie’s projects promote a deepened understanding of
the rights to freedom of information and expression andempower people to understand their rights and use media responsibly.
– Media Viability is the ability of media outlets and media landscapes to produce public interest journalism in asustainable way. Media viability is therefore crucial to ensure citizens have stable access to reliable information.
DW Akademie supports media organizations in finding
new ways to strengthen economic resilience, adapt theirbusiness models and better understand their audiences,for example through organizational capacity building or
management consulting.
– Innovation for Dialogue (#I4D): DW Akademie focuseson the ongoing digital transformation of public dialogue
and its associated opportunities and risks. Technology
offers endless possibilities to share information and engage in public discussions, but it equally comes with pitfalls of unequal access, language barriers, algorithmic
biases, and governmental regulation. Via its #I4D fieldof action, DW Akademie fosters innovation to improve
public dialogue in the digital sphere, without barriers
and protected from restrictions and manipulation.

– Media and Journalism Education: DW Akademie firmly
believes in the importance of high-quality journalism.
Having trained media workers in almost every part of
the world, this field of action is deeply connected to DW
Akademie’s identity. DW Akademie fosters journalistic
skills through interactive and participatory training,
while promoting a critical reflection of journalism’s rolein society.
– Media Safety: For DW Akademie safety and securityof journalists and media outlets are of utmost importance. The challenge of digital security as well as support for journalists in exile play a significant role in thisregard.
The cross-cutting issue digital rights: Across the globe,
governments and other actors are using technology tocurb human rights in the digital sphere via online censorship, surveillance, or internet shutdowns. With a wide
range of programs, DW Akademie strengthens the digital
security of media workers, advocates against digital authoritarianism, and fosters the participation of underrepresented groups online.
DW Akademie promotes issues such as environmental
journalism, interreligious dialogue, and conflict-sensitive
reporting. With projects promoting dialogue in contexts
of forced migration, DW Akademie strengthens understanding between refugees and their host societies. DW
Akademie uses film as a medium, both documentaries andfeature films, to advance human development.

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Digital strategy
Digital participation and digital media development are amajor focus for DW Akademie. Based on Article 19 of the Universal Declaration of Human Rights, DW Akademie’s digitalstrategy is guided by the United Nation’s SDGs, the German
Federal Government’s Digital Agenda and the development
policy principles of BMZ. Together with its partners, DW Akademie is prioritizing digital transformation and working to
make its digital vision a reality.

Digital transformation: Our approach
To realize our goals, we need approaches that meet thechallenges of the digital world. We don’t simply wanttechnological change but social change, too. We wantto empower individuals and we will develop digital approaches that benefit people. Empathy will become acore value within our organization. We will ascertain
people’s needs and ask them about their motivations
for using digital technologies.
– We understand the context: The impact of digital technologies is strongly dependent on local and cultural
practices. We will adapt to the existing social, technological and legal contexts.
– We integrate digital dimensions in our projects in a test
and learn process: Projects with a digital focus are never complete but need continuous optimization. We will
therefore continuously evaluate, test, redesign and improve the way we do things.
– We work collaboratively and in partnership: Together
with our partners, we will always develop our digitalprojects organically and actively include our target
groups in the process.
– We involve interdisciplinary expertise: Digitalization iscomplex. We can’t be experts in every area but we will
always integrate the required expertise to achieve ourgoals.
Our approach is based on the 2015 Principles for Digital
Development, which also inform the practice of otherdevelopment organizations. The principles were theresult of discussions among international development
practitioners who use digital technologies in their projects. Our digital strategy reflects our commitment tothese principles.

Digital Vision
Digital Strategy

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4

Organizational capacity

Monitoring and evaluation

Quality management

DW Akademie adheres to internationally agreed standardsof monitoring and evaluation in development cooperation.
Long-term projects funded by the European Union and
BMZ are evaluated regularly by independent evaluators
according to the criteria of the Development AssistanceCommittee (DAC) of the OECD.

DW Akademie lives a quality culture that is characterized
by a constant will and endeavor to increase quality, sharedevelopments and comply with regulations. A comprehensive quality management system comprises quality
control and the day-to-day improvement of work quality
done by employees. The dedication for quality is a particular driver for the organization’s management, also withregard to growth, decentralization, and New Work.

Lessons learned from the evaluations feed into follow-on
projects and DW Akademie’s media development work as
a whole. To maximize the learning benefits, additional innovative approaches to evaluation have been employed, suchas specific management assessments or impact studies.
During implementation, DW Akademie conducts results-based monitoring. Theories of change and logframes
form the basis of these efforts, with indicators that adhere
to SMART criteria. Based on DW Akademie’s partnershipapproach, the bulk of monitoring is situated with core
partners within our projects. Our organization engages incapacity strengthening of these partners where the needarises. Executive summaries of the evaluation reports areavailable on DW Akademie’s website. Aggregated impact
data have been published in different formats since 2017.
DW Akademie embraces the outcomes of evaluations as
valuable input for new projects. In 2022, ten major evaluation projects have taken place, with external evaluators
looking at the multi-year projects in three world regions.
Aspects highlighted positively by the evaluators included ahigh level of ownership and participation and encouraging
results of the implementation of organizational development methods. Room for improvement has been identified regarding regional network approaches.

DW Akademie meets the requirements of the ISO 9001:2015
standard. Its quality management has been certified externally and independently since 2010 — most recently in
2022. In line with ISO 9001:2015, DW Akademie regularly
carries out internal and external audits of its quality management system.

Safety procedures
DW Akademie developed a travel security policy, which isapplied in all of Deutsche Welle. The team Travel Security
and Emergencies is responsible for mitigating travel-relatedrisks and for ensuring the secure implementation of projects and activities abroad.
The security team covers the entire operational area of
DW. The team’s work comprises hazard and risk analysis,
security planning and emergency management (including
a 24/7 call availability), as well as follow-up measures onhigh-risk assignments.

Monitoring and evaluation
DW Akademie’s impact
Impact stories

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5

Financial information

Deutsche Welle’s financial plan is essentially based on allocations from the budget of the Federal Government Commissioner for Culture and the Media (BKM). DW Akademie,
for its part, receives project-specific funding from different donors (see table), as well as ca. 3.7 million euro from
BKM’s budget for tasks on behalf of DW.

DW Akademie: Funding 2019 – 2023
Allowance(million euro)

2019

2020

2021

2022

2023*

BMZ

30.09127.82632.75533.05130.962

AA

2.587

2.555

3.278

4.019

4.030

EU

3.338

3.948

5.221

4.185

3.800

Other donors1

3.219

2.788

2.789

3.713

1.235

39.23637.11744.04344.96940.027

Total

Italics: not yet audited 										*estimate1
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ); Kreditanstalt für Wiederaufbau (KfW), Federal Ministry for
Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV); others.

DW Akademie Report 2022/2023

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Our Company Culture:
Diverse, Digital, Sustainable
New flexibility
and spaces
for realcollaboration

Handling datawith careComply with laws

IndependenceDue diligence
Transparency
Respect
Plurality of opinion
Diversity

Economy andefficiency
Live values
and diversity

rtunities
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Free do m

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Trust

Well-defined goals
Open communication
Rational decisions

rt

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Unbiased information
for free minds

D ia

D iver sit y of

As an unbiased, German media organization,
we provide news and information to people
worldwide, giving them the freedom tomake up their own minds.

In
st r
a

d

A bold future –digital,creative,
agile

f
ht

de

n

Sustainability
and security

Transparency
and cooperation

Make DW
a digital
workplace

rat i o n a l

Ex

no
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Transparent
communication

By 2025, DW will become an essential source of digital
information that inspires its target groups with regionallyrelevant, on-demand content that encourages dialogue.
DW Akademie will be the leading European institution
for media development.

In

Alwaysact in the interest
of DW

pe

Editorial principles
and standardssEmployees...

Respect...work independently

Loyalty...are open to new ideas...are role models and drivers ofcultural change...work collaboratively
and are user-oriented...create the framework forinterdisciplinary teams...share and expand their knowledge...communicate transparently,
appreciatively and directly

Goal-oriented
leadershipManagement...
...define the decision-making framework...are enablers who activate resources...communicate transparently,
appreciatively and timely

Constructive
feedback culture

DW Akademie 15

S TR ATEGIC PL A N 202 2 – 202 5

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DW Akademie 16