Press Release

May 18th, 2018
Comexposium Japan K.K

Nestlé Global Digital Boss Pete Blackshaw’sFirst Presentation in Japan at ad:tech Tokyo 2018
Comexposium Japan K.K. (Tokyo, Japan; Representative Director and President:
Masato Taketomi), the organizer of global marketing conferences, has announced PeteBlackshaw, Vice President of Digital Innovations and Marketing, Nestlé and Christian
Muche, Executive Parter, KDME as the keynote speakers at ad:tech Tokyo 2018 to beheld on Oct. 4th - 5th, 2018 at Tokyo International Forum. Asia’s largest marketing
conference will celebrate its 10th anniversary.

Christian MuchePete Blackshaw

Pete has created the term CGM (Consumer Generated Media) and revolutionized thedigital strategy of Nestlé. This is will be his first presentation in Japan. Christian
Muche, co-founder of DMEXCO will interview Pete.

Contacts:

Mari Hori, Comexposium Japan K.K.

Email: adtech@comexposium-jp.com
Phone: +81-3-5414 5430

Fax: +81-3-5414 5431

http://www.adtech-tokyo.com/en/

Details:■ What is ad:tech?
ad:tech is a world class conference held in metropolitan cities such as New York, London,Singapore, Shanghai, Sydney, etc. Advertisers, brands, agencies, solution providers,
media and various marketers join in this conference. Latest information and trends ofad-technologies and marketing management are discussed.

■ Summary of ad:tech Tokyo 2018
Date: October 4th - 5th, 2018
Location: Tokyo International Forum (Tokyo, Japan)
URL: http://www.adtech-tokyo.com/en/■Pete Blackshaw’s Profile
Vice President of Digital Innovation & Service
Models, Nestlé, S.A
Pete Blackshaw is the Vice
President of Digital
Innovation & Service
Models at Nestlé, S.A.
<http://www.nestle.com/> , based in
Switzerland. In addition to helping shape digital
innovation for Nescafe, Kit Kat, Purina, andhundreds of other Nestle brands, Pete oversees
Nestle’s industry-recognized Digital Acceleration Team (DAT) as well as the Silicon
Valley Innovation Outpost (SVIO) and Nestle's Open Innovation Platform(Henri@Nestle). Prior to Nestle, he served as CMO of NM Incite, a joint venture
between Nielsen and McKinsey. He is author of a book by Doubleday entitled “SatisfiedCustomers Tell Three Friends, Angry Customers Tell 3000: Running a Business inToday’s Consumer-Driven World,” and periodically authors columns in Advertising Age
centered around the book’s themes. Pete founded PlanetFeedback.com<http://PlanetFeedback.com>, one of the web’s first consumer-feedback portals, andco-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as
Chairman of the Board of the National Council of Better Business Bureaus and in thatcapacity sat on the National Advertising Review Council. He’s a 2015 Mediapost2

“Online All Star” Winner, a 2014 inductee of the World of Mouth Marketing Hall ofFame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising
Research Foundation. Pete is a graduate of Harvard Business School and theUniversity of California, Santa Cruz.

■Christian Muche Profile
Executive Partner KDME & Co/Founding Partner ofDMEXCO
Christian Muche is executive
partner and co-founder of theconsulting company KDME,
together with his business partner Frank Schneider.
In this role, Christian creates successful brands anddesigns, positions and supports companies as well as
individual global executives all over the world. Bothare the co-founders and brains behind one of theleading digital marketing events. Under their leadership, this industry highlight has
become one of the biggest and most significant business and innovation platforms forthe digital economy within just a few years. With their owned consulting company
KDME, this unique executive duo runs the day-to-day business for nearly ten years andcreated the most valuable event brand for the digital business with an average
year-to-year growth of 20% since its launch in 2009.
Christian is an internationally recognized executive and business strategist operating
at the intersection of the digital marketing, media, advertising, technology andinnovation industries with an extensive track record as senior marketing and sales
manager for brands like AOL, Yahoo and FIFA. At those companies he managed
regional and global organizations for more than 15 years before founding KDME withFrank Schneider in 2008. A member of various supervisory boards, he also founded andled the German Internet Advertising Association (Online-Vermarkterkreis, OVK) as
their chairman, which became the representative arm of the global IAB. For more than
11 years Christian Muche has lived with his family in New Zealand and enjoys various
outdoor sports, including mountain biking, trekking and diving.

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■ About Comexposium Japan K.K.
Comexposium Japan K.K. is a subsidiary of Comexposium, which is one of the world’s
leading event organizers headquartered in France. Comexposium globally hosts morethan 177 B2B and B2C events across many different sectors including food, agriculture,retail, e-commerce, fashion, security, digital, construction, high-tech, optics andtransport. In over 30 countries, Comexposium welcomes more than 3 million visitorsand 45,000 exhibitors annually.
http://comexposium-jp.com/en/

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