MEDIA DEVELOPMENT

Evaluation Report
Executive summary Cambodia
Management and Leadership: Analyzing project partners’
capacities and collaboration with DW Akademie

dw-akademie.com

Background
The Women’s Media Centre of ­Cambodia(WMC) and the Cambodian Center for­Independent Media (CCIM) — both project
partners of DW Akademie — have been themost important independent media organizations in the country for several years.
The proportion of young people is particularly high in Cambodia. When youngpeople participate in public discourse, it isprimarily through social media. The traditional mass media are not dynamic enoughfor them. However, they largely lack media
competence and awareness of digital security. Women in Cambodia, especially inrural areas, are socially and politically disadvantaged and need special support. Inorder to raise awareness of media security,especially among the young population,and to teach them how to use social media sensibly, the overall project goal is toimprove the media literacy of teenagers
and young adults in Cambodia. This is thebasis for the decision to focus on Mediaand Information Literacy (MIL) in Cambodia. The project goal at the outcome levelin Cambodia is: “Adolescents and young
adults in Cambodia have improved media
competence (Media and Information Literacy, MIL)”. There are three project lines,
which are implemented by three projectpartners. The Department for Information Technology (DIT) of the Ministry ofEducation, Youth and Sport, MoEYS (OpenInstitute is the formal project partner) conducts road shows on the topic of MIL in the
11th and 12th grades of high schools in 10
provinces of the country. The Women’s Media Centre of Cambodia (WMC) trains MIL
trainers who instruct young people in theprovinces to introduce their themes andvoices into their programs (radio, video,online). The Cambodian Center for Independent Media (CCIM) offers media clubs(MIL clubs) at Cambodian universities,
which build up the media competence ofthe students with a specified curriculumand strengthen the awareness for a criticaland competent handling of social media.
BMZ funding is available for three years
and started in 2018.

The evaluation focuses on the aspects ofmanagement and leadership, which areessential in the context of development
cooperation. With regard to management,
the focus is on processes and structures,internal value systems and risk management. The OECD’s DAC criteria form the reference framework for the evaluation andshould be seen here as meta-criteria. Theevaluation started in November 2019 andended on March 30, 2020 with a change
workshop. The field phase in Cambodia
took place from February 14–21, 2020.

Conclusions of the project evaluation
Below are overall conclusions regarding the evaluation criteria,
averaging all three partner scores:
DAC Criterion(average of allassessments)

Numericvalue,
averageAssessment

Explanation

Relevance

4.75Comprehensivelyfulfilled

All findings of the evaluation showthat the criterion has been met.

Effectiveness

4.0

Overall fulfilled

Most findings of the evaluation showthat the criterion has been met.

Efficiency

4.25

Overall fulfilled

Most findings of the evaluation showthat the criterion has been met.

Impact4.5

Comprehen­sivelyfulfilled

All findings of the evaluation showthat the criterion has been met.

Sustainability

3.5

Overall fulfilled

Most findings of the evaluation showthat the criterion has been met.

Overall Assessment:
With the selection of the project partners,DW Akademie has been able to win very
well-suited partners for the implementation of the MIL focus. They address thedefined target groups and achieve an enormous reach and, in some instances, an anchoring in educational policy through theirwork. By addressing pupils via road shows,students in MIL clubs and young people
in rural areas via MIL training courses, an
educational chain is generated, which creates synergies and sustainable impact. The
partner organizations can look back on
many years of experience, are recognized
as media organizations within Cambodia
and are well networked.
The management structure of the projectwith its strategic division of responsibilities between Germany and Cambodia isefficient. The various training formats of

DW Akademie professionalize the projectwork on site in terms of content and methodology. They increase employee motivation and stabilize the work of the various
training teams. DW Akademie’s consulting
services are of high quality and contributeto capacity development within the partnerorganizations on an individual and organizational level. The management within
the three partner organizations proves tobe differentially effective and sustainable.
M&E competencies are in need of improvement in all three organizations. The partner organizations are strengthened by
the project work and thus become more
resilient — even in the case of politicallymotivated crises. The cooperation with DW
Akademie enhances the reputation of thepartners and thus their chances for networking with other actors and further dissemination of the content of their work.

DW Akademie

is Deutsche Welle’s center forinternational media development,journalism training and knowledgetransfer. Our projects strengthen thehuman right to freedom of expression
and unhindered access to information.
DW Akademie empowers people
worldwide to make independent
decisions based on reliable facts andconstructive dialogue. DW Akademie isa strategic partner of the German
Federal Ministry for Economic
Coopera­tion and Development. We
also receive funding from the Federal
Foreign Office and the European Union
and are active in approximately 50
developing countries and emerging
economies.

CONTAC T

Dr. Laura Moore
Head Research and Evaluation
laura.moore@dw.com
Berlin, Germany
DWAkademie@dw_akademie
youtube.com/DWAkademie
dw-akademie.com

The objective of the external evaluation is to provide a constructive assessment of the project results. It does not necessarily align with theperspective and planning of DW Akademie. Nevertheless, all findings were discussed in order to allow lessons learned to be incorporated into
the development of future strategies.