2021-2022
ANNUAL REPORT

Beyond the Border,
Create the Future.

Envisioning “A world where
social issues continue to get solved”
Cross Fields Annual Report 2021-2022 / Vision & Mission

02

What is needed to overcome the changes taking place in theworld today is for People to connect with each other, to seesocial issues as their own and take a step forward to find asolution.
CrossFields, now in its 10th year since its founding, is now
making a major step toward realizing “a world where social
issues continue to get solved”.

Our Vision

A world where social issues continue
to get solved

Message

In the next 10 years, we willcontinue to challenge ourselves torealize our new vision.
Founder and CEO

Our Mission

Increase the number of people whotake ownership toward social issues
Deliver resources to the ﬁelds ofsocial issues and co-create solutions

After the rebranding process that took more than a
year, CrossFields has set a new vision and mission.
With a sense of gratitude to all those who support us,
we will now take on new challenges of realizing “Aworld where social issues continue to get solved”.
This year, we will do our best to develop new projects
to create social impact. In addition to this, we arelooking forward to resuming overseas projects after 2
years of pause due to the pandemic. Thank you foryour support as always.

Cross Fields Annual Report 2021-2022 / Vision & Mission

Daichi Konuma

03

Our new Vision/Mission
and new challenges
Cross Fields Annual Report 2021-2022 / Vision & Mission

Our strategy to achieve our new visionand mission
We have established two approaches to achieve our vision.
The first is “Approach to People” which aims to increase thenumber of people who make social issues their own. The
second is “Approach to Issues,” in which we work with various stakeholders to create solutions to issues on site. These
approaches are shown on the horizontal axis in this graphic.
On the vertical axis, we put “Scale Up/Out” to expand andspread our activities, and “Scale Deep” to create more fundamental solutions.

Member’s voice

PR/Marketing Division
Manager

Rina Nishikawa

Main activity areas we will focus on
Based on these approaches, we have newly created three
activity areas. “Empower” to nurture leaders who make a difference to the society through strong authentic experiences,“Cultivate” to provide opportunities for wide range of people
to make social issues their own, and “Co-Create” which delivers resources to the fields where there are social issues
and work together to create solutions.

04

Corporate PartnershipManager

Junsuke AraiI was in charge of a series of the rebranding
project including the renewal of our vision andmission. Now, I feel that this vision and mission
reflects the answers to the questions we havecontinued to face through the pandemic, suchas “ What are the values that only CrossFields
can offer? ” and “In which area do we dare tochallenge?”. We would like to not only set forth avision, but also make changes toward its realization, step by step, but steadily.
Ten years have passed since our founding. What
I felt in the process of setting a new vision andmission was “gratitude to those who have supported our journey” and “our determination toreach a new goal”. We were able to set a goalthat we could never have achieved on our own,
because we have come to believe that the partnerships with all of you make up our core. We
hope to continue to work hand in hand with you
to pioneer a new society.

Expand and spreadsolutions more widely
Scale Up/Out

CULTIVATE

CO-CREATE
Provide resources to the fields
of social issues and creating
solutions together

We aim to cultivate fundamental culture byproviding opportunities to experience social
issues with a wider range of people throughour programs such as Empathy VR

We aim to provide appropriate resources tothe fields of social issues and create
solutions together with stakeholders who
are tackling social issues

Increase the number of people
who take ownership towardsocial issues

Deliver resources to the fields
of social issues and co-create
solutions

Approach to People

Approach to Issues

Cross Fields Annual Report 2021-2022 / Vision & Mission

Create a culture in society
where people take ownershiptoward social issues

EMPOWER
Nurture leaders who make adifference in society
We aim to nurture leaders that takeactions to solve social issues by providing“transformational experiences in the fieldof social issues” such as CVP and Field
Study

See more

10-year-anniversary web site

Pursue solutions
more deeply
Scale Deep05

Program Reports
Cross Fields Annual Report 2021-2022 / Program Reports

Since 2011, we have bridged various sectors in many countries through ourprograms. More than 230 people have participated in Corporate Volunteering
Programs(CVP), and more than 1,000 people have joined Social Issue Understanding Field Study program. In addition, we have launched new programs
such as Empathy VR workshop to continue creating further impact for the society. In the following pages, we will introduce an overview of each project
and activity in 2021.

Participants of CVP

230 +more
06

Participants of Field Study Program

1,000 +more

01

Corporate Volunteering Program02

Social Issue Understanding Field Study

03

Social Business Creating Workshop

04

Empathy VR Workshop

05

Social Sector Empowerment

07

01

Corporate Volunteering Program(CVP)

EMPOWER

Cross Fields Annual Report 2021-2022 / Corporate Volunteering Program

08

Corporate Volunteering
Program
A program that dispatches corporate employees to domestic and overseas NPO/NGOs andsocial enterprises for several months to a year
to solve social issues utilizing their core business skills.
(Projects in emerging countries have resumed since 2022)

Accumulated Data until 2021

Number of volunteers

234

Partner corporations

43

Partner organizations

135

Corporate Volunteering Program

Member's voice

Case Report
CVP in Japan

Deputy Division Manager

A sales person from Sompo Japan (a Japanese insurance company) worked
for 9 months with RICCI EVERYDAY, a company that sells lifestyle products
made by local women in Uganda. She was in charge of improving their production flow and marketing strategies.

House Foods Corporation / Motherhouse

CVP in Japan

A researcher from House Foods Corporation (a Japanese food company)
worked at Motherhouse, which envisions to “create a world-class brand froma developing country”. He was involved in their entire production flow, fromproduct development to manufacturing and sales.

Sompo Japan / Ecologgie

Yuichi Hoko

It’s been our second year since the CVP program in Japan started during the pandemic.
It has been a year of taking on the challengeof solving social issues while further
strengthening our relationships with our partners. This year, we will resume the CVP program in emerging countries, which were temporarily suspended due to the pandemic.
Through our programs, we will do our best to
nurture leaders who will lead the way in solving social issues, both in Japan and abroad.
Please look forward to the further evolutionof our CVP program!

Cross Fields Annual Report 2021-2022 / Corporate Volunteering Program

Sompo Japan / RICCI EVERYDAY

CVP in Japan

There are also cases in which former-volunteers become the host of the program. Mr. Ashikari, CEO of Ecologgie, who took part in the production andsales of edible crickets, participated in “CVP Program for Future Change
Makers” in 2019. After a few years, he has grown his business and accepted a
CVP volunteer from Sompo Japan. He recalls that this led to the accelerationof his business even more.

See more about the program

Corporate Volunteering Program

09

02

Social Issue Understanding Field StudyEMPOWER

Cross Fields Annual Report 2021-2022 / Social Issue Understanding Field Study

Social Issue Understanding
Field Study
A short-term, intensive program for corporate
executives to develop a keen sensitivity to soc i et y a n d refl e c t o n th e i r v i s i o n th ro u gh
“hands-on” experience of social issues and dialogue with local leaders in Japan and abroad.
On-site visit

onlineAccumulated Data until 2021

Number of projects:

Participants

Partner corporations

10

59
1,236
39

Social Issue Understanding Field Study

Member's voice
onlineIn addition to the on-site program, Sumitomo Corporation has also
introduced an online program. Mr. Tokunaga, who participated in the
online program in 2021, rediscovered his ambition to “conduct business that contributes to the society”. He recalls that sharing this aspiration with those around him has led to change in his team.

Voices from Participants
Are you interested in social issues?

Afterthe program

91 %
n=204

Before the program

54 %
n=197

I used to think of social issues asother people's business. However,after participating in this program,I have started to think of them as
my own business, and I gained thecourage to act on my own aspirations.
Previously, I was only on the level ofrecognizing what social issues are,but now I began to think about how I
can solve them.
I am now ready to solve and contribute to social issues

Has your mindset toward work changed
after the program?
After
the program

86 %
n=244

Unit Leader

Ayako Takuma

As the pandemic subsided, we gradually
resumed the on-site program in 2021. And
now, we reaffirmed the impact on the field. In
the nex t year, we will fur ther evolve ande x p a n d th e p ro g ra m by l eve ra g i n g th e
strengths of both the on-site and online programs, as well as collaborating with neworganizations. In addition, we will take on new
challenges, such as developing new programs to foster “leaders who will pioneer the
future of society.”

I started to think about becoming aleader that people will follow on
their own initiative, not just becauseof management.

Cross Fields Annual Report 2021-2022 / Social Issue Understanding Field Study

Case Report

I have started to think that I want
to work with ambition, rather thanjust randomly doing the tasks
assigned to me.
I would like to sha re my pa s s io n
and aspirations with others.

See more about the program

Social Issue Understanding Field Study

11

03

Social Business Creating Workshop

EMPOWER

Cross Fields Annual Report 2021-2022 / Social Business Creating Workshop

Social Business Creating
Workshop
A program in which corporate employees formteams and work with social leaders to generatebusiness ideas over a period of two to threemonths.

Accumulated Data until 2021

Number of projects:

Participants

Partner corporations

12

49
740
18

Social Business Creating Workshop

Workshop in Onagawa (Miyagi, Japan)
Hitachi Systems implemented a three-month Workshop Program in Onagawa, Miyagi prefecture. The 20
employees who participated in the program teamed up under the four themes which were tourism, medical care, community development, and industry. Through site visits and interviews with residents in
Onagawa, they were able to see the issues Onagawa faces as their own personal concerns. Based on this,they created “Onagawa's future vision and business ideas to realize it”. The company's efforts with
Onagawa continued even after the program, and in March 2022, a collaborative project is launched withthe aim of revitalizing the local community.

Member's voice
Division Manager

Yuko Harada

Last year, we were able to see some excitingcases, such as the collaboration between thelocal community and corporations as a result of
the workshops. These activities remind me once
again that the starting point is always "one's
passion”. I would like to continue to create opportunities for people to connect with society
and to nurture the "urge to solve social issues"
through these projects.

Cross Fields Annual Report 2021-2022 / Social Business Creating Workshop

Case Report

See more about the program

Social Business Creating Workshop

13

04

Empathy VR Workshop

CULTIVATE

Empathy VR Workshop
Cross Fields Annual Report 2021-2022 / Empathy VR Workshop

14

A program to simulate experiences of fields ofsocial issues in Japan and overseas through VR
technology/360-degree images, fostering empathy with the people involved and a desire tosolve social issues.
(currently being implemented in corporations and schools)

Accumulated Data until 2021

8
Number of participants
56
Partner schools
12
Number of participating
students
1,000
Partner corporations

Empathy VR Workshop

Member's voice

Developed 10 programs in “STEAM Library” project led by
the Ministry of Economy, Trade and Industry
As a content developer, we have created 10 programs on various social issues for junior and senior high school
students to "experience" social issues and make them their own. The programs are already being used atschools in Japan, and we are working to further improve the programs.

Developing the “Theoretical Model for Promoting Socially Conscious
Behavior by Making Social Issues Personal”
In 2021, we also developed the theoretical model of the “process of making social issues a personal matter”.
This theory was developed with the cooperation of Mr. Ishiyama, a professor at Hosei University Graduate
School, and Mr. Date, representative of Business Research Lab, Inc.

Empathy VR Project Leader

Misato Fujiwara

B a s e d o n ou r ef fo r ts ove r th e pa s t t wo
years, we are becoming confident that our
VR tech-based programs have the potential
to create "empathy" for social issues. Our
challenge from now is to quantitatively
demonstrate this response, and to deliver
our programs to more people, not limited toschools and corporations. In order to create
the “ground” for a society in which social
issues continue to be solved , we aim to
expand our reach beyond existing frameworks.

Cross Fields Annual Report 2021-2022 / Empathy VR Workshop

Case Report

The Figure of "Theoretical Model for Promoting Socially Conscious
Behavior by Making Social Issues Personal". Hypothesis veriﬁcationis underway to see what steps are needed for "making social issues
personal".

15

05

Social Sector Empowerment

CO-CREATE

Social Sector
Empowerment
Cross Fields Annual Report 2021-2022 / Social Sector Empowerment

A program which aims to accelerate the creation of social impact by cooperating with
NGO/social enterprises. We support social
leaders with our various network and experiences.

Partner network for 10 years
Number of partnerorganizations

Activity based country

16

171
12

Social Sector Empowerment

Exchange Program(Japan/Vietnam)
We have implemented an “Exchange Program” in which organizations working on the same social issues in different countries exchange their members and learn from each other. Able Art Japan, a non-profit organizationthat supports people with disabilities through art, and Tohe, a Vietnamese social enterprise, participated in thisprogram. Dispatched members from both organizations visited each other's office to learn different approaches
and gain tips for solving social issues.
(This program was supported by Toyota Foundation.)

Member's voice
New Business Development Leader

Sayumi Nishikawa

It has been a year of hard work to explore
Co-Create areas through dialogues with various partners who are engaged in solvingsocial issues. Also, implementing the “Exchange Pro gram” has prov ide d m e w ith
m a ny n e w p e r s p e c t i v e s o n h o w to g e t
involved in issue-solving. My next challengei s to i n i tiate p ro g ra m s that w ill l ea d to“sending resources to the field and working
together to create solutions,” and to search
for a CrossFields’ original way to solve problems. There is a long road ahead, but we will
make steady progress.

Cross Fields Annual Report 2021-2022 / Social Sector Empowerment

Case Report

We held an online event with our global
partners
CrossFields’ 10th anniversary event was held with two leaders ofoverseas organizations whom we have collaborated with for many
years. We had deep discussions on new possibilities for collaboration in the Co-Create area.

See more about the program

Social Sector Empowerment

17

Working Environment
Organizational Development

Cross Fields Annual Report 2021-2022 / Working Environment

18

In order to create a sustainablesocial impact, CrossFields iscommitted to creating a
comfortable work environment
for each and every member.

What we care to implement
new initiatives

Transparency

Fairness

Understanding

Transparent andOpen Communication

Fair System Design andOperation for
Diverse Work style

Understandable Environment
Design with Responsibilityof Questioning and Explaining

New introduced systems

Member's voiceBusiness Administration Manager

We have diverse and unique members in CrossFields. Some want to spend moretime with their families, some have side jobs or volunteer work, and some want toimprove themselves...Thus, we introduced a flex-time system in 2021 so that eachmember can work at his or her own pace.

The side job system
We have started a side job system to encourage individuals to support each members’ aspiration. Each member is pursuing self-realization in a variety of fields.

26%

Percentage of memberswith a second job:

Updated Evaluation System
We have updated the goal-setting and evaluation system in order to promoteautonomous actions and growth of each member and the organization itself.

Maintaining an Environment that Enables a Good
Balance between Childcare and Work
Many of our members are of the child-rearing generation, and more of those taking
child-rearing leave is increasing. We respect each members’ lifestyles and aim tocreate an organization that is easy to continue working.
Male

83%

Percentage of employees
taking childcare leavein a year:

40% Female 60%

Ratio of male to female
employees taking
childcare leave:

Takeshi Takahashi

I was in charge of these organizational development projects. As the pandemic has slowed down
and face-to-face programs such as overseas andon-site programs have resumed, we are experiencing a rush of members in our team having children
and returning to work after maternity/paternity
leave. We will continue to create an environmentthat is easy to continue working, which aims to balance the mission of the organization and the realization of each member's personal path.

Report: 2 days team building event
In this May, we held a two days team building event
as a kick-off toward the next fiscal year. On the firstday, we enjoyed refreshing time in the middle ofwood. And the next day, we focused on discussions.
This was the first time we had a team building eventin face-to-face after the Covid-19 pandemic as weare working remotely. The team members commented such as "In a relaxedatmosphere, I enjoyedtaking with team members” "We could discuss
about our projects fromdifferent perspectives”

Cross Fields Annual Report 2021-2022 / Working Environment

Flextime system

19MediaMedia coverage: 26 times in total
In media such as newspapers, magazines, radio, web (TV Asahi, TokyoFM, AERA. etc.)

Cross Fields Annual Report 2021-2022 / Media / Lectures and events / Seminars held by CrossFields

Daichi, our Co-Founder, appeared as a commentator
on TV Asahi's “Saturday Station”.

AERA.
Vol. 2022/02/28

Lectures and events
Lectures and events we participated in: 28 times in total

Seminars held by CrossFields
We held 7 online seminars this year. A total of more than 900 people participated.

20

Forbes JAPANVol.2022/05

International Cooperation
Career Guidebook 2021-22

Financial Statement
FY2011-FY2021

FY2011FY2012FY2013

FY2014FY2015FY2016FY2017FY2018FY2019FY2020

FY20212,026,156

39,570,017

77,654,611

91,760,257

119,139,047

127,597,632

130,444,980

179,153,663

203,748,950

220,780,266

171,422,192

272,000

1,044,000

1,205,500

918,500

1,007,500

921,500

921,000

889,500

849,500

829,000

873,500

Donations Received

2,843,900

185,585

30,00031,000200,000

0

312,74800

400,000

100,000

Grants and Contract Received

1,040,000

940,000

06,807,760

3,240,000

4,000,000

6,340,000

530,000

4,010,0000410,000

2,642

448,905426,352

2,833,480

1,335,844

2,419,376

4,837,462

1,664,942

1,154,880

7,818,765

2,193,644

6,184,698

42,188,507

79,316,463

102,350,997

124,922,391

134,938,508

142,856,190

182,238,105

209,763,330

229,828,031

174,999,336

Operating Expenses

3,072,218

26,137,470

53,466,450

83,197,662

110,368,822

111,763,988

117,187,361

158,127,329

170,841,144

188,070,418

211,231,064

Administrative Expenses

1,536,096

3,438,054

6,432,745

6,703,000

5,451,954

5,617,674

6,801,804

7,016,095

5,473,362

6,222,458

8,860,632

40,8002,653,200

6,101,500

494,300

732,500

2,634,600

1,772,000

1,771,000

12,008,800

8,652,800

70,0004,649,114

32,228,724

65,980,695

90,394,962

116,553,276

120,016,262

125,761,165

166,914,524

188,323,306

202,945,676

220,161,696

1,535,584

9,959,783

13,335,768

11,956,035

8,369,115

14,922,246

17,095,025

15,323,581

21,440,024

26,882,355▲45,162,360-

1,535,584

11,495,367

24,831,135

36,787,170

45,156,285

60,078,531

77,173,556

92,497,137

113,937,161

140,819,516

1,535,584

11,495,367

24,831,135

36,787,170

45,156,285

60,078,531

77,173,556

92,497,137

113,937,161

140,819,516

95,637,156

Business Revenue
Membership Fees Received
Revenue

Other Revenue
Revenue Total

Expenses

Corporate Tax
Total Expenses

Balance of Payments

Net Income

Net Asset Carried Forward from Previous FY
Net Asset Carried Forward to Next FY

Cross Fields Annual Report 2021-2022 / Financial Statement

(JPY)

21

Beyond the Border,
Create the Future.

CROSS FIELDS Machihara Building 4F, 3-8-3 Nishi-Gotanda, Shinagawa, Tokyo, JAPANCROSS FIELDS

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