10787NATADVANCED DIPLOMA OF
DIGITAL MARKETINGCRICOS Course CoDe: 0100514

WELCOMEThe Australian College of BusinessIntelligence (ACBI) aims to provide
students and professionals withincreased skills to enable them toenter and compete in the Australianmarketplace.
The entry level training offerings
start with introducing students fromschools and universities to theemployment market through job
ready courses. ACBI also offers reskilling of young professionals andupskilling of mature, experienced
workers with the aim that they
better meet the needs of theindustry. Our goalis to graduate practicing
professionals who are at the leadingedge of their profession.

“Helping youth findtheir place in theworkforce;
helping workers
re-skill for newroles”

10787NAT ADVANCED DIPLOMA OF DIGITAL MARKETING

the course
This Advanced Diploma of Digital Marketing aims to provide graduateswith knowledge and skills in digital marketing required to perform thefollowing functions associated with roles such as Digital Marketing
Manager or Digital Marketing Strategist:
Review and evaluate the existing
business, operational and marketingstrategies and their applicability todigital marketing;
Understand the benefits of each
digital marketing platform and how
to utilize these platforms to thebenefit of the organisation;
Analyse and interpret anorganisation’s vision, mission, values
and objectives, and effectively apply
this to the digital marketing strategy;
Engage with internal and external
stakeholders and tailor the digitalmarketing strategy to theseindividuals;

Write and develop content for digitalpublication that is consistent withthe organisation’s brand identity andmarketing objectives;
Manage the business’ digital profiles
effectively to increase brandawareness and generate revenue;
Use key performance indicators tomonitor and improve overall digitalmarketing effectiveness, ensuring
activity, quality, cost, and timerequirements are met;
Manage a team to develop acomprehensive digital marketingstrategy, implementation plan andstrategic review process.

why study this course
Digital technologies have changed theway we work, communicate and live.
ACBI has designed the 10787NAT
Advanced Diploma of Digital Marketingthat can make a difference in your life.
Industry aligned, this qualification will
help you to stand out from the crowd
and highlight your capabilities. It cantransform you into a specialist in yourfield.

ACBI.EDU.AU2THE COURSE PROVIDES INDIVIDUALS WITH
SOLID THEORETICAL AND SOUND PRACTICALSKILLS TO ENABLE THEM TO BECOMEOUTSTANDING PRACTITIONERS OF DIGITAL
MARKETING. THE UNIQUE COMBINATION OF
PRACTICAL TOOLS AND TECHNIQUES PROVIDESAN INTENSIVE AND HIGHLY EXPERIENTIALLEARNING EXPERIENCE.

10787NAT ADVANCED DIPLOMA OF DIGITAL MARKETING

course overview
WHO IS THIS COURSE FOR?

Anyone who is seeking to obtain practicalknowledge about digital marketing and /or individuals who are currently workingin a marketing role or wish to move into a
digital marketing role and want to gain abetter understanding of how digitalmarketing can help improve yourbusiness.

ABOUT THE INDUSTRY

The term marketing has specialised into
specific fields, be it traditional, digital orsocial. Digital has exploded and is
growing at a very fast pace, not only forsmall business owners but for medium
and large enterprises as well.
The rapid evolution of digital marketinghas created a “digital disconnect” inwhich the jobs market in technology, andmore specifically digital marketingtechnology, is hungry for skilled workers.

CAREER OUTCOMES

Possible job titles could include:
Digital Marketing Manager
Head Advisor in Digital Marketing
Digital Marketing Specialist
Digital Marketing Strategist
Digital Marketing Coordinator
Account Executive- Digital Marketing

ACBI.EDU.AU4

about the course
DELIVERY MODE

The learning environment, activities,
learning materials and assessment must
simulate workplace situations, whereapplicable. Suggested delivery modes
may include:·Face-to-face·Online.

RESOURCES

1. Essential facilities and equipment
Access to internet enabled personal
computers to facilitate research andtraining in addition to access to real or
simulated digital marketing computer
programs and related software is essential
to the delivery of this course.
2. Trainer competence
All delivery must be undertaken bytrainers who meet the requirements
stated to apply under the Standards for
Registered Training Organisations (RTOs)
2015.

PATHWAYS

A person who has successfully completed
imported training package units ofcompetency as part of the qualification
may seek credit towards a nationallyrecognised qualification that includes
these units as either core or elective units.

HOW IS THE COURSE ASSESSED?

Assessment may be conducted in a real or
simulated environment using procedures,information and resources typical of aworkplace. Such material must include
relevant and current materials that
describe digital marketing processes andtrends.

10787NAT ADVANCED DIPLOMA OF DIGITAL MARKETING

about the course
WHAT ABOUT RECOGNITION OF
PRIOR LEARNING (RPL)?

Students enrolling can apply forrecognition of previous learning fromother recognised educational andtraining organisations and forknowledge and skills gained fromnon-formal or informal learning.

WHAT IS THE DURATION OF
THE COURSE?

52 weeks“SUCCESS IS LIKINGYOURSELF, LIKING
WHAT YOU DO AND
LIKING HOW YOU DO
IT.”ACBI.EDU.AU

ENTRY REQUIREMENTS

1. Essential entry requirements
Entrants to the Advanced Diploma ofDigital Marketing must:
be aged over 18; andhave completed an approved an
English language test such as IELTS 5.5– or equivalent (international studentsonly).

To enter this qualification, individuals
must provide evidence of knowledge of:marketing principles and concepts
digital media platforms and softwaresocial media marketing
To demonstrate this, individuals musthave completed a formal course of study
or a minimum of one year’s employment
in the field of sales and marketing, digital
media and social media marketing orrelated field.
2. Recommended entry requirements
Students should be able to read and write
English at approximately year 12 level inorder to be able to assimilate theinformation provided in the program, toread complex instructions and to write
competently and accurately.

610787NAT ADVANCED DIPLOMA OF DIGITAL MARKETING

units ofcompetency
Unit of competency imported from the (SIR) Retail Services Training
Package
SIRXMKT007 Develop a digital marketing plan

Unit of competency imported from the (FNS) Financial Services Training
Package
FNSORG501 Develop and manage a budget

Enterprise units of competency developed for the course
DGMANA001 Use web analytics tools to gather data on marketing

performance
DGMWEB001 Optimise a website within a digital marketing plan
DGMCON001 Develop and implement a content strategy for digitalpublication
DGMSEO001 Build and implement a search engine optimisation strategy
DGMSEM001 Create and manage paid search campaigns
DGMMED001 Plan and conduct email marketing
DGMMED002 Plan and conduct marketing through social media
DGMMED003 Plan and conduct display and video advertising

7ACBI.EDU.AU

Australian College of BusinessIntelligence is part of theAustralian Institute of BusinessIntelligence - a leader in providing
academic support and career
outcomes for students.
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