Lighting as a Platform
Improving Your Lighting ROI with Bluetooth Enhanced Services
As facilities transition to LED, they are also leveraging technologies
like Bluetooth® mesh to create a connected lighting platform that canserve as a central nervous system for their building. In addition toproviding advanced lighting control, these systems establish aplatform that enables enhanced building services, such as wayfinding,asset tracking, point of interest information, and space utilization,that significantly improve the ROI of a new lighting infrastructure.

10xThe value of additional services enabled by smartlighting is seven to ten times more valuable than thelighting controls and energy savings themselves.

added value
through additional
services

Szymon Slupik, Silvair

In RetailWhen switching out their traditional
overhead lights with LEDs, Target
installed Bluetooth beacons in thefixtures to enable wayfinding solutions
that help customers and employees navigate the store and findproducts faster and easier. Retailers around the globe are also
leveraging Bluetooth beacons to broadcast personalizedpromotions that create better shopper experiences andincrease sales.

91%

75%

of customers openpromotional messages
received from point ofinterest solutions
while shopping2of top 20 retailers
have deployedlocation services3

Bluetooth has given us the stability and reliability that were needed to provide
accurate indoor location services.
Trevayne O’Brien, Pointr

In Museums
The Van Gogh Museum in Amsterdam
recently replaced their lighting systems
with Bluetooth enabled LED modules andsensors. As a result, the museum's lights
can now monitor lux, temperature, and humidity levels to help
preserve priceless pieces of art with less maintenance or overhead
expenses. Museums all over the world are also using advanced
lighting controls to deliver point of interest information andwayfinding services that enhance the visitor experience.

50%

100%

reduction inlighting energy
costs with smart
lighting controls6of phones,
tablets, andPCs include
Bluetooth1

The unique advantage of Bluetooth is that it’s massively adopted by consumers.
— Jakub Krzych, Estimote, Inc.

In Offices
Recently, CBRE upgraded their
Amsterdam offices with anadvanced Bluetooth lighting control platform consisting of
400 ceiling luminaires. This new system collects data thathelps CBRE analyze building use to cut energy costs, optimize
their employees’ work environment, and take advantage of allavailable office space. The $14.2 billion real-estate-services giant
plans to similarly outfit many of its properties around the globe,
allowing CBRE to provide tenants with the same infrastructureservices and benefits.

18%

boost inproductivity at
CBRE’s head office5

up to50%of real estategoesunderutilized
across theaverage firm4

Lighting is just the medium through which the data flows.
— Rick Jacobs, CBRE40%
of connected end
points incommercial
buildings will besmart lighting
based by 20211

Lighting is everywhere people are. By integrating
Bluetooth into lighting, you create a Bluetooth networkthat lets you think beyond lighting, such as indoor
positioning, asset tracking, and wayfinding.
Arthur Koopman, McWong, Inc.

Copyright © 2019 by Bluetooth SIG, Inc. The Bluetooth word mark and logos are owned byBluetooth SIG, Inc. Other third-party brands and names are the property of their respectiveowners. Sources: 1.ABI Research 2.PFH Private Hochschule Göttingen 3.Proximity Marketing inRetail, by Unacast 4.Accenture 5.Aurora Lighting 6.Facilitiesnet