FUNDRAISING TOOLKITPREPARED FOR:

MOVE FOR MENTAL HEALTH: STEP OR CLIMB

2023

TELL MOVE FOR MENTAL HEALTH:FUNDRAISING TOOLKIT INTRO
Thank you for signing up to participate in the Move for
Mental Health Challenge and supporting TELL! We truly
appreciate your participation and support as we work
together to shatter the stigma around mental health in ourcommunity.
Mental health and suicide prevention continue to be difficult
subjects to talk about, and starting the conversation can makea difference in your community. By creating a personalized
fundraiser for TELL, you will be creating an opportunity for yourattendees to learn and start conversations about mental
health and suicide prevention, ultimately breaking the stigma
one interaction at a time.
ABOUT THIS TOOLKIT:This toolkit is designed to help you get started with yourcampaign. Have the important conversation about mental
health in your community, and all of the logistics and material
you need to fundraise for TELL. If you have any questions, don’t
hesitate to reach out to us at move@telljp.com.
1 INTRODUCTION
2 TALKING ABOUT MENTAL HEALTH IN JAPAN:
CONVERSATION STARTERS
3 MENTAL HEALTH RESOURCES IN JAPAN4 ABOUT TELL: OVERVIEW AND LIFELINE
5 ABOUT TELL: OUTREACH AND COUNSELING
6 WHERE WILL YOUR MONEY GO?
7 MOVE FOR MENTAL HEALTH FUNDRAISING IDEAS
8 FUNDRAISING CHECKLIST
9 FUNDRAISING TEMPLATES FOR OUTREACH
10 DONORBOX FUNDRAISING PLATFORM GUIDEPAGE | 1

TALKING ABOUT MENTAL HEALTH IN JAPAN:
CONVERSATION STARTERS
17.3% of individuals experience
depression/depressive symptoms.

#1 suicide is the leading cause of deathfor people under 40.

1 in 2 people in Japan report feelings ofloneliness and isolation.

1 in 4 people in Japan have consideredsuicide in their lifetime.

41.2% percentage of LGBTQ+ Individuals
who have experienced mental illness.

25% of people in Japan have lost
someone close to them to suicide.

¥2 Trillion estimated cost to theJapanese economy from mental illness.

267 number of suicide deaths by nonJapanese citizens in Japan (2021).

122,000 reported cases of domestic
violence in 2022.

535,000 estimated number of suicide
attempts in Japan each year.

21,881LIVES LOST TO SUICIDE IN JAPAN LAST YEAR.
Knowing these stark facts, it’s important to keep in mind how we begin speaking
about mental health. It’s key to provide a non-judgmental ear and open-mind tocreate a safe space, while allowing people to share freely.
THE CONVERSATIONYour fundraising event is a chance to break the ice by sharing what you want about
your connection to TELL and your passion for mental health. Here are some ways tostart a conversation around mental health at your TELL fundraising event.
Talk about why you organized the fundraiser. Participants can feel a sense of
purpose and motivation when they understand what they are supporting.
Share why you support TELL and community mental health.
Emphasize TELL as a resource for everyone, no matter what they are going
through.
Encourage participants to put the TELL lifeline number into their phone(03-5774-0992) and TELL Chat www.telljp.com/lifeline.
Share the ways that TELL uses donations on page 3.
Have your DonorBox link or QR code ready for people who want to donate.
Share first about yourself (to the extent you are comfortable). One of the easiest
ways to encourage conversation is by taking the first step.
Share how you’re feeling today and invite others to share as well.
Share what mental health means to you.
Share why suicide prevention is important to you.
Be ready to listen, but be aware of your boundaries and what you're able totake on.
Refer people to the Mental Health Resources on page 3.

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MENTAL HEALTH RESOURCES IN JAPANFREE HOTLINES
THE TELL LIFELINE

03-5774-0992
www.telljp.com/lifeline
A mental health support line for English speakers
in Japan. Can provide support, information, andresources for suicidal individuals, as well as otherissues.

YORISOI HOTLINE

0120-279-338 (Press 2 for Foreign Language)www.since2011.net/yorisoi/en/
Toll-free consultation service addresses a variety ofissues, including suicide. Besides Japanese, theservice is also available in English, Tagalog,
Korean, Chinese, Spanish, Portuguese, Thai,
Vietnamese, Nepali, Indonesian, and otherlanguages.
Theavailablelanguages
varydepending on time.

守ろうよ、こころ（厚生労働省）

https://www.mhlw.go.jp/mamorouyokokoro/

もしもあなたが悩みや不安を抱えて困っているときには、あなたをサポートするためのさまざまな取り組みがあります。一人で悩まず、相談してみませんか。
「まもろうよ、こころ」（厚生労働省）からご希望の窓
口を選んで相談することができます 。

COUNSELING (PAID SERVICES)TELL COUNSELINGTELL Counseling offers confidential face-to-face and distance counselingpsychotherapy services for adult individuals, couples, families, children, andadolescents. Our experienced and compassionate therapists and psychologists are
all licensed in Japan and/or overseas or are directly supervised by a qualified
clinician. To learn more, go to: https://telljp.com/counseling/.
IMHPJ (INTERNATIONAL MENTAL HEALTH PROFESSIONALS JAPAN)
International Mental Health Professionals Japan (IMHPJ) is an interdisciplinary
network of individuals and organizations providing mental health care, therapy, andrelated services to people of various nationalities living in Japan. Together, we strive
for a high standard of professional performance. To learn more, go to:https://www.imhpj.org/.

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ABOUT TELL:OVERVIEW AND LIFELINE

Established in 1973, TELL is a non-profit organization providing mental healthsupport and counseling services to Japan's international community and thecommunity at large.
TELL’s services include phone/chat mental health support, professional face-toface counseling, mental health education, suicide prevention initiatives, andother services. TELL's events focus on World Mental Health Day October 10,
2023, and Suicide Awareness Day which is on September 10, 2023.

The TELL Lifeline is open every day by phone and chat. No matter what you’regoing through, we are here to listen.
The Lifeline Promises:
The Lifeline is confidential. We will
never tell anyone you contacted us.
The Lifeline is anonymous. You don’t
have to give any identifying
information.
You can talk about anything. There
will be someone there to listen.
You will be met with empathy andnon-judgment, no matter what theissue is.

TELL LIFELINE AND CHAT
Anonymous, confidential
support every day.

In 2022, the Lifeline handled:
8,326 connections
2,775 suicidal users received
supportSCAN THE QR CODE OR
VISIT WWW.TELLJP.COM/LIFELINE

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ABOUT TELL:OUTREACH AND COUNSELINGTELL Counseling provides paid face-to-face counseling by trained
professionals. 30% of all our counseling sessions are subsidized on a sliding
scale according to economic need.
Here are some reasons why you might seek out counseling.
You just need to talk to someone who can be a neutral third party and asounding board.
You have worries, feelings, and thoughts that are difficult to talk about.
You want to learn more about yourself, grow as a person, process past trauma,etc.
In 2022, TELL Counseling provided:
Over 12,000 counseling sessions delivered
30% of all counseling sessions were
subsidized according to economic need
TELL Outreach engages with the community
to raise awareness about mental health andsuicide prevention.
Some of the programs we run are:Free community workshops on mental
health topics
Community activities and get togethers
Workshops and trainings in schools,
community groups, and businesses
Disaster Relief/Psychological First Aid
Training
Programs for LGBTQIA+ Youth, Refugees,
and other minority populations
In 2022, TELL Outreach:
Reached 6,000 participants in community mental
health workshops.
Held over 130 events, workshops, and trainings deliveredin the community.
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WHERE WILL YOUR MONEY GO?
The money you raise will be used to help a variety of mental health needs. TELL
operates a telephone and chat Lifeline, a clinic with professional face-to-facecounseling, and an outreach program that engages with the community throughevents and workshops. Last year, TELL handled over 26,000 cases of mental healthsupport in the community. Below are some of the programs that your donations will
help fund:
TELL Lifeline:
Operational Costs
Volunteer Training
TELL Counseling:
Subsidized psychological care for those in need.
Subsidized group therapy and support group programs.
TELL Outreach:Community Mental Health workshops
LGBTQIA+ Youth support and advocacy
Refugee support
Suicide Awareness and Gatekeeper training for vulnerable communities
Expansion of outreach programs to other parts of JapanTELL BY THE NUMBERS: HOW WE HAVE HELPED8,326 connection on the Lifeline
2,775 suicidal users received support
Over 12,000 counseling sessions delivered
30% of all counseling sessions were subsidized
Over 6,000 participants in community mental health workshops
Over 130 events, workshops, and training delivered in the community

To learn more about TELL and our upcoming events. Sign up for
the TELL newsletter www.eepurl.com/bH6npv or scan the QR
code.

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MOVE FOR MENTAL HEALTH FUNDRAISING IDEASTELL asks Step Up Challenge participants towalk 21,881 steps in the course of 24 hours tohonor the 21,881 lives lost to suicide in Japan in
2022. 21,881 can seem like a vast andoverwhelming number.
We’ve put together some ideas to help you get
started.
1. General Fundraising Ideas
2. Ideas using 21,881 seconds (6 hours and 8
minutes)
3. Ideas using 21,881 actions

GENERAL FUNDRAISING IDEAS
Join one of TELL’s organized Step Up Walks
across Japan (details here).
Complete a challenge over the course of
21,881 seconds
Take a leisurely walk with your friends innature and practice some forest bathing
Organize a bake sale or mental healthcoffee and chat morning, with the food anddrink sales going to TELL
Organize a community, school, or work
Sports Day and stay active together whileraising awareness and funds for mental
healthHave an online following? Try streaming agaming speedrun, your own music or justchatting with your followers about mental
health! (Those interested in streaming cancontact our development team for more
info. development@telljp.com)
Can't take on a Move for Mental
Health challenge this year? Scan
the QR code to donate 21,881
yen today!

21,881 SECONDS
Do a Sponsored Silence for
21,881 seconds
Give up your phone orsocial media for 21,881
seconds
Challenge yourself to sing
karaoke or dance for 21,881
seconds
Stream online and play avideo game for 21,881
seconds
Social media take-over promote TELL/suicide
prevention/mental healthinfographics on SNS for
21,881 seconds.

21,881 ACTIONS
1. Paint or draw using 21,881 brush/pen strokes
2. Organize a sports event and do a total of 21,881 jumping
jacks or other activity
3. Collectively write a story or poetry anthology of 21,881 words
4. Stream on social media and reach a collective viewershipcount of 21,881
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FUNDRAISING CHECKLISTYou’re ready to start planning your fundraiser. Please use the following checklist toensure your fundraiser is a meaningful yet effective one!
If you have any questions or want help setting up your fundraiser, contact our
campaign team at move@telljp.com.
1. I have created my story for fundraising and included the following:
My reasons to fundraise for TELL
Reasons why TELL is important to my potential donors
A main message I would like to share through my fundraiser
2. I have decided how I will hit the number 21,881:
I will walk 21,881 steps individually or as a group
I will do something for 21,881 seconds (6 hours and 8 minutes)
I have thought of my own idea
3. I have decided my target audience that I will be asking to fundraise for me.
4. I have decided on my monetary goal.
I will have a set goal
I will have a limitless goal
5. I have decided on how I will communicate with my audience with thehelp of TELL.
I will use emails
I will use letters/postcards
I will use social media
I will use phone calls
I will share by word of mouth
6. I have set up my DonorBox and am ready to receive donations.
7. I feel comfortable talking about mental health and TELL.

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PA
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FUNDRAISING TEMPLATES FOR OUTREACH

TO HELP YOU GET STARTED WITH YOUR CAMPAIGNEMAIL TEMPLATE
Hi [

],

[Between September 10 - October 10/ on a specific date] I will be taking part in TELL
Japan’s Step Up Challenge, walking 21,881 steps to honor the 21,881 lives lost to suicidein Japan last year.
TELL Japan is a registered NPO providing Lifeline and Counseling services in Englishthat are vital to support members of the international community in Japan.
TELL Japan relies on our donations to keep these resources open.
Find out more about TELL Japan here.
Can I count on you to donate just AMOUNT (choose an amount appropriate to yourfundraiser) to support my Step Up Challenge Campaign?
Contribute to my Step Up Challenge fundraising drive here.
Interested in joining me on the Step Up Challenge? Walk at least 21,881 steps fromanywhere in the world over the course of 24 hours, and raise money for the suicide
prevention work that TELL Japan does.
Get started with your Step Up Challenge Campaign here.
Thank you for your time.
[Your Name]

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SOCIAL MEDIA EXAMPLES
Social media is a powerful tool that gives us the opportunity to connect with millions
of people and organizations. As we continue to raise awareness, improve education,and inspire action for mental health and suicide prevention, social media helps carry
our message.

HASHTAGS#MoveforMentalHealth #ShatterStigma #StepUpChallenge #TokyoTowerClimb #TELLJapanMESSAGES TO SHARE
Here are some ready-made messages that might inspire you. Make it your own andtell your followers what supporting TELL means to you.
Suicide remains the leading cause of death in Japan for people under 40. Working to#shatterthestigma around #mentalhealth issues is the first step in#suicideprevention. Come join me as I #MoveForMentalHealth. #TellJapan
www.tellevents.org
I believe that mental health matters for everyone, no matter where you are. That’s
why I am going to #MoveForMentalHealth and support @telljapan in its mission to
support the community in Japan. Show your support and get involved! @telljapan#TellJapan www.tellevents.org
The silence around suicide and mental health serves to increase stigma and shame.
It’s time to #shatterthestigma and break the silence. Come with me to#MoveForMentalHealth #TellJapan www.tellevents.org
Suicide is one of the most preventable causes of death in the world, so why don’t wetalk about it more? Join me in supporting @telljapan to break the silence and#ShatterStigma around suicide in Japan. #MoveForMentalHealth #TellJapan
www.tellevents.org

FOLLOW TELL ONLINE@tell-japan@TELLJapanTELLJapan

telljapan

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DONORBOX FUNDRAISING
PLATFORM GUIDESUMMARY
1. Signing up
2. Customising your page
3. Sharing your fundraising your page with your friends and acquaintances

1. SIGNING UP WITH DONORBOX
From the event page, (tellevents.org), you can go to the FAQ section and this will
give you handy links to Donorbox to create your campaign.

When you click on the hyperlink, it will take you to TELL’s Donorbox page.

At the top, click on “I want to fundraise for this”.
This will take you to the sign-up form, where you will fill out your first and lastnames and a contact email address. If you are fundraising as a team, please enter
your name as your team name, (e.g. First name: TEAM Last Name: Awesome).
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TELL MOVE FOR MENTAL HEALTH 2023
FUNDRAISING WITH DONORBOX GUIDE

After you fill out the form and click “Continue”, you will receive an email at theaddress you entered inviting you to finish setting up your account. To do so, clickon the link to “Complete your account”.

This will take you to a page
where you can set a password
for your account:

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2. CUSTOMISING YOUR ACCOUNT
When you log in to the account you created, it will display under the TELL accountumbrella “TELL Move for Mental Health 2023”. You can either click on the “TELL
Move for Mental Health 2023” link to access your individual fundraiser page or, if
you want to make it your own, click on the “Edit” button at the bottom.

If you decide to customise your fundraising campaign, you can upload a photo that
represents you or your team; upload a background photo; set an individual
campaign goal (within the wider TELL target of 5 million yen) and also write a little
about your story of why you have chosen to move for mental health this year andsupport TELL.
To make these changes, when you click edit, you should see the following view:

If you want to add a photo, go to the Your Photo section on the left hand side of thepage and choose “Upload Image”. Choose an image that represents you or yourteam, upload the link and hit “upload image”. If the image is too big, it will not workand you will have to reduce the size of the file or choose another image.

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If you want to change the background image, delete the link to the generic TELL
image (displayed on the left-hand side again) and upload the link to the image youwant to use. If the image is too big, it will not work and you will have to reduce thesize of the file or choose another image.

After making the adjustments you desire to youraccount, click the orange update button at thebottom of the page on the left hand side and yourpage should be good to go.
If you want to update the page or make changes
going forwards, you can always come back to theedit page and go wild.

This is an example account with a photo
added, a background photo added, and astory of why this team chose to participate in
the challenge.

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3. SHARING YOUR FUNDRAISING PAGE WITH YOUR FRIENDS,FAMILY, COWORKERS AND THE WORLD!
Your account will have an individual link that you can share so that people can
support your cause and donate to your challenge. In Donorbox, you can find yourlink by going to your account page; clicking on the overall TELL campaign, (TELL
Move for Mental Health 2023):

That will open the page to your account and you can find and copy the link to yourindividual fundraiser from there:

QUESTIONS?
Contact move@telljp.com if there is anything causing you problems or refusing toplay nicely. Good luck moving for mental health everyone!

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