January 2022

2022 Cyber Safety
Insights Report
Global Results
Prepared By:
Copyright © 2021 NortonLifeLock Inc. All rights reserved.

1

Survey Method
ONLINE SURVEY
The research was conducted online by The Harris Poll on behalf of
NortonLifeLock among 10,003 adults aged 18+ in 10 countries. The
survey was conducted November 15 - December 7, 2021 in Australia(n=1,002), Brazil (n=1,000), France (n=1,001), Germany (n=1,000),
India (n=1,000), Italy (n=1,000), Japan (n=1,000), New Zealand(n=1,000), the United Kingdom (n=1,000), and the United States(n=1,000). Data are weighted where necessary to bring them in linewith their actual proportions in the population; India was weighted tothe population of those who are online. Weighted variables varied bycountry and included one or more of the following: age, gender,
race/ethnicity, region, education, marital status, internet usage,
household size, household income, urbanicity, and propensity to beonline. A global post weight was applied to ensure equal weight ofeach country in the global total.
Throughout the report, references to YOY changes represent
differences in results from the 2021 Global NLCSIR Study, conducted
online by the Harris Poll on behalf of NortonLifeLock among 10,030
adults aged 18+ in 10 countries from February 15-28, 2021.
Population projection estimates cited are calculated based on adult
population (age 18+) figures from the U.S. Census Bureau’s 2022
International Data Base, Pew Research Center 2017 Global Attitudes
Survey and IBGE Instituto Brasileiro de Geografia e Estatística PNAD
2018 Internet Users. No estimates of theoretical sampling error can becalculated.

10,003 ADULTS

UK
US

n=
1,000

France

n=
1,000

n=
1,001

n=
1,000
n=
1,000

Germanyn=Japan 1,000

Italy
India

n=
1,000

10 COUNTRIES

n=
1,000

Braziln=Australia 1,002n=

New Zealand 1,000

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

2

Table of Contents
1

2

3

4

5

Pages 4-7

Pages 8-16

Pages 17-24

Pages 25-37

Pages 38-39

Cybercrime: Incidence,
Impact, & Attitudes

Identity Theft:
Incidence & Attitudes

Protecting
Personal Privacy

Online Creeping

Demographics

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

3

1

Cybercrime: Incidence,
Impact & Attitudes
The continued prevalence of virtual life has provided
fertile ground for cybercriminals – more than 415 million
adults in 10 countries* experienced cybercrime in thepast 12 months. These incidences have financial andmental ripple effects on those who experience them.
Among those who experienced cybercrime in the past
year, a total of 4.4 billion hours were spent trying toresolve the issues created.
*Australia, Brazil, France, Germany, India, Italy, Japan, New Zealand, United Kingdom, United States

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

4

On Average, Over 550 Million Consumers Globally Have Ever
Experienced a Cyber Crime; 415 Million Say They Have Been a
Victim in the Past 12 Months
everlast yr

MILLIONS

UK
US

155.7
117.9

France85.2
71.1

million evermillion in the last year

28.5
19.3

30.5
17.7

Germany
26.3
18.1

Japan

Italy

India

GLOBAL 10 COUNTRY TOTAL

554.1
415.6

25.3
15.3
33.6
16.2

157.4
133.5

BrazilAustralia

9.3
5.3

New Zealand

2.3
1.3

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

5

Over Half of Consumers Have Experienced a Cybercrime, andMore Than 1 in 3 Have Fallen Victim in the Past 12 Months Alone
Top 3 Cybercrimes
Ever Experienced

Experienced a
Cybercrime

1
Ever

Past 12Months2

Detected malicious
software on a computer,
Wi-Fi network, smartphone,tablet, smart home, orother connected device

24%

Detected unauthorizedaccess on a social
media account

14%
54%

37%

3

Detected unauthorizedaccess on an email
account

14%% Who Have Experienced
Cybercrime by Country
Ever

Past 12monthsP12M % Pt.
Change YOY

46%

26%

-11%

69%

58%

N/A

53%

36%

+2%

45%

26%

-1%

76%

65%

+6%

50%

34%

-1%

32%

15%

-3%

58%

33%

-2%

48%

29%

+1%

59%

45%

+4%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

6

On Average, Past Year Cybercrime Victims Spent 4.4 Billion Hours
Resolving Issues; Half of Victims Were Impacted Financially

4,384,168,797

Trended Hours Spent Resolving
Cybercrime by Country(Average*)

Trended % Who Lost Money
From Cybercrime by Country2022

YOY Change

2022

YOY Change

5.1

-3.1

47%

-6%

11.6

N/A

51%

N/A

7.8

6.8

+1.3

51%

+8%

Hours spent (on average) resolving issues caused

6.3

-2.8

55%

+10%

13.0

+2.2

70%

-2%

8.9

+0.2

44%

+3%

2.5

-3.4

13%

+2%

4.8

+1.1

33%

-1%

8.6

+4.2

52%

+5%

10.3

+3.6

58%

+12%

Hours lost globally

51%
Have lost money as a result of
the cyber crime committed

On average across all 10 countries, past
12 month cybercrime victims are more likely to have lost money
this year compared to 2021 (51% compared to 47% in 2021)*Average has been trimmed to remove outliers

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

7

2

Identity Theft:
Incidence & Attitudes
Globally*, around 2 in 3 adults are very worried their identity
will be stolen, and many say they would have no idea what
to do if it were. With over 81 million people in 10 countries
having experienced ID theft in the past 12 months, it is no
surprise that close to half of consumers expect their identity
to be stolen at some point.

*Australia, Brazil, France, Germany, India, Italy, Japan, New Zealand, United Kingdom, United States

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

8

Over 81 Million Consumers* Were the Victim of Identity Theft
Last Year
Victims of Identity TheftUK
USFrance

12.8m

3.3m

2.9m

3.8m

Germany
2.1m

Japan

2.9m

Italy

India

40.9m

GLOBAL TOTAL

81.5

Brazilmillion

11.3m
Australia

1.2m

New Zealand

194k*in 10 countries

Based on an online survey of 9,285 adults in Copyright
9 countries
conducted in December 2021 and an online survey of© 2021 NortonLifeLock Inc. All rights reserved.
95,008 adults in the US conducted in January 2022 by The Harris Poll on behalf of Norton™ LifeLock™.

Of Those Who Experienced Identity Theft, 2 in 5 Were Notified
About It by an External Source; Close to Half Discovered the Theft
Themselves% Discovered it
Themselves by Country
2022

51%
46%
56%

46%

40%

Discovered it Themselves

Notified By External Source

By monitoring my financial accounts online

I was notified by my bank or credit card company

By monitoring my paper statements from myfinancial accounts

14%

I was notified by a bank or credit cardcompany other than my own

8%

41%

When I reported a lost or stolen card or otherdocument to my financial institution

59%

I was denied credit or other financial services

5%

When I was turned down for credit

5%

45%

6%

I was notified by my credit monitoring service
I was notified by police, law enforcement, orother government agency
I was notified by a debt collector or creditor% Notified By an External
Source by County
2022

38%

20%
42%

6%

33%

5%

43%

5%

35%

4%

26%

50%
By monitoring my credit report*

43%
48%
44%

30%

5%

I was notified by my identity theft protection service[US ONLY]

4%36%

When I went to file my tax return

3%

44%

When I applied for a mortgage

2%

45%

*Not shown in Japan
Based on an online survey of 9,285 adults in Copyright
9 countries
conducted in December 2021 and an online survey of© 2021 NortonLifeLock Inc. All rights reserved.
10
5,008 adults in the US conducted in January 2022 by The Harris Poll on behalf of Norton™ LifeLock™.

For the 81 Million Adults Globally Who Were Victims of Identity
Theft in 2021, Nearly All Experienced Financial and Mental
Health Detriments as a Result

95%

40%

Of ID theft victims
have experienced atleast one of these39%% Any Detriment
By country

97%
97%
97%

28%

96%

21%

21%

19%

18%

96%

16%
99%
83%

I spent time
resolving theissue(s) created

I had tofreeze mycredit card(s)I had money I lost access tostolenmy online
account(s)My mental
health was
negatively
impacted

I experienced
difficulty
sleeping

I had toclose a bankaccount

My creditscore wasnegatively
impacted

5%

5%

Other

Nothing

95%
96%
97%

Based on an online survey of 9,285 adults in Copyright
9 countries
conducted in December 2021 and an online survey of© 2021 NortonLifeLock Inc. All rights reserved.
11
5,008 adults in the US conducted in January 2022 by The Harris Poll on behalf of Norton™ LifeLock™.

Nearly All Identity Theft Victims Felt Some Impact, Most Commonly
Giving up Their Time Resolving the Issue(s) CreatedImpacts Experienced(Top 3 By Country)

Spent time resolving the issue

Had to freeze credit cards

Had to freeze credit cards

Spent time resolving the issue

Spent time resolving the issue

41%

56%

40%

40%

33%

Had to freeze credit cards

Spent time resolving the issue

Spent time resolving the issue

Had money stolen

Lost access to online account

40%

52%

33%

26%

30%

Had money stolen

Had money stolen

Had money stolen

Had to freeze credit cards

Had money stolen

39%

34%

32%

25%

29%

Spent time resolving the issue

Had to freeze credit cards

Had to freeze credit cards

Spent time resolving the issue

Spent time resolving the issue

43%

41%

47%

30%

58%

Had to freeze credit cards

Spent time resolving the issue

Spent time resolving the issue

Had to freeze credit cards

Had to freeze credit cards

39%

37%

33%

29%

47%

Lost access to online accountMental health negatively impacted

Had money stolen

Had money stolen

Had money stolen

31%

19%

29%

27%

34%

Based on an online survey of 9,285 adults in Copyright
9 countries
conducted in December 2021 and an online survey of© 2021 NortonLifeLock Inc. All rights reserved.
12
5,008 adults in the US conducted in January 2022 by The Harris Poll on behalf of Norton™ LifeLock™.

More Than Half of Adults Globally Feel Well Protected Against
Identity Theft, Yet 2 in 3 Are Very Worried Their Identity Will
Be Stolen% Agree with Attitudes Toward Identity Theft(Global Total)

66%

57%

54%

45%

38%

I am very worried that myidentity will be stolen

The steps I currently takeare enough to protect
myself from identity theft

I think I'm well protectedagainst identity theft

I expect my identity will
be stolen at some point

I've never considered that
my identity could bestolenCopyright © 2021 NortonLifeLock Inc. All rights reserved.

13

Consumers in Brazil and France Most Concerned Their Identity Will
Be Stolen, and Only Around Half Feel Well Protected Against It% Agree(By Country)

Australia

I am very worried that myidentity will be stolen

59%
86%

France

63%

62%

80%

54%

51%

55%
66%

Italy

67%

Japan

70%
51%

68%

60%

US

62%

64%
56%

34%
49%
37%

39%

58%

37%
57%

57%

40%

25%
55%

UK

35%

66%

64%

I've never considered that
my identity could be stolen

44%

54%

36%

I expect my identity will
be stolen at some point

39%

45%

55%

India

New ZealandI think I'm well protectedagainst identity theft

59%

BrazilGermany

The steps I currently takeare enough to protect
myself from identity theft

47%
74%

55%

22%

36%

62%

41%

59%

40%

39%
34%
28%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

14

The Majority Admit They Would Have No Idea What to Do or
How to Check if Their Identity was Stolen% Agree with Attitudes Toward Identity Theft(Global Total)

68%

59%

26%

I don't know how to check
if my identity has everbeen stolen

I would have no idea what
to do if my identity wasstolenI don't know what identity
theft isCopyright © 2021 NortonLifeLock Inc. All rights reserved.

15

Though Knowledge Gaps Vary by Country, Opportunities for Identity
Theft Prevention Education Abound% Agree(By Country)

I don't know how to check if my identity
has ever been stolen

Australia

71%

Brazil59%

61%

France
65%

India

60%

25%

59%

20%

57%

19%

73%

Japan

40%

63%
81%

New Zealand

47%
76%

75%

64%

66%
48%

19%

58%

Italy

UK

I don't know what identity
theft is57%
77%

GermanyUS

I would have no idea what to do
if my identity was stolen

33%
18%

55%
43%

22%
15%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

16

3

Protecting
Personal Privacy
Despite more than 3 in 5 consumers* saying they accept
certain risks to their online privacy to make their life moreconvenient, four in five say they are concerned about theirdata privacy and seven in ten have taken steps to protect
their online privacy.

*Australia, Brazil, France, Germany, India, Italy, Japan, New Zealand, United Kingdom, United States

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

17

Most Adults Have Taken Steps to Protect Their Online Privacy,
Particularly in Brazil and India

71%

Steps Taken to Protect Online Activities and Personal Information(Global Total)

Have taken any
step to protect
identity
33%

29%

Used online
parental controls onchildren's accounts
or devices[PARENTS OF
MINORS ONLY]

Changeddefault
privacysettings on
devices

27%

Used anidentity theftprotection
service[US ONLY]

26%

Enabledmulti-factor
authentication

29%

26%

Disabled
third-party
cookies in abrowser22%

Usedsomethingother than
my full namefor social
media
profiles18%

Used anencrypted
email service
or messaging
app% Who Have Taken At Least One Step By Country

18%

Disabled
microphone
access on
my devices

16%

Used avirtual private
network(VPN) toencrypt
information
sent to andfrom mydevices

16%

15%

Deleted asocial media
account

14%

Usedanonymous
payment
methods

8%

Used a privacy
Asked amonitoring service company toto find andsee whatremove/suppress
personal
my personal
information
information online they have in[US ONLY]
their customer
records

I have notdone
anything

50%
66%

68%
83%

67%

71%

70%

68%

75%

88%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

18

Close to Half of Adults Have Experienced a Computer or
Mobile Device Virus, With a Quarter Reporting That They Have
Experienced This Multiple Times
Scams, Viruses, and Attacks Experienced(Global Total)

Multiple times

8%

16%

Once

6%

8%

24%

7%
12%

15%
10%

23%

Computer/mobile device virus

Phishing scam

Social media hacking

Email hacking

Ransomware attack

47% (net)

25% (net)

23% (net)

20% (net)

12% (net)

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

19

Adults in India and Brazil Most Likely to Say That They Have
Experienced a Computer or Mobile Device Virus
Scams, Viruses, and Attacks Experienced(By Country)

Computer/mobile
device virus

38%

71%

43%

40%

68%

53%

23%

49%

37%

48%

Phishing scam

30%

16%

27%

14%

32%

19%

9%

39%

36%

34%

Social media hacking

18%

34%

21%

12%

32%

22%

5%

28%

22%

32%

Email hacking

18%

23%

25%

15%

26%

19%

7%

22%

21%

25%

Ransomware attack

10%

12%

11%

10%

25%

9%

5%

13%

12%

15%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

20

1 in 4 Say They Have Fallen Victim to a Scam in the Past 12
Months, Most Commonly Clicking on a Fraudulent Package
Notification Link
Scams Experienced in the Past Year
(Global Total)
25%

12%

Any scam (NET)I clicked on a
fraudulent package
notification link

6%

6%

6%

I paid a fee to a
recruitment agency
and did not receive theservices/job opportunities
I was promised

I met someone on an
online dating site who
asked me for money
and then disappeared
after I sent it to them

I donated money to acharity, but the money
was not received by
the people I intended
or it was misused

5%

4%

3%

I tried to apply for
I met someone on an
Universal Credit/
online dating site andunemployment
they coerced me into
benefits
but someone
investing in a fraudulent
hadalready
done so incryptocurrency scheme
my name

I tried to buy a pet
online or paid for apet service and didn't
receive what I
expected% Fell Victim to Scam in Past Year By Country
16%

26%

17%

18%

6%

18%

20%

27%

39%
64%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

21

The Vast Majority Want to Do More to Protect Their Privacy, but
More Than Half Don’t Know How
I want to do more toprotect my privacy% Agree84%

I don't know how toprotect my privacy

49%

78%

46%
87%

88%

81%

41%

56%
85%

54%
86%

92%

85%

53%

63%

46%

86%

45%

51%

84%

GLOBAL TOTAL
Copyright © 2021 NortonLifeLock Inc. All rights reserved.

22

52%

8 in 10 Consumers Say They Are Concerned About Data Privacy,
and for Nearly 7 in 10, They Are More Alarmed Than Ever
I am concerned aboutdata privacy% Agree81%

I am more alarmed thanever about my privacy

67%

73%

54%
79%

85%

77%

68%

53%
71%

74%
83%

88%

80%

76%

81%

82%

85%

70%

69%

82%

GLOBAL TOTAL
Copyright © 2021 NortonLifeLock Inc. All rights reserved.

23

65%

The Majority of Adults Admit They Make Trade-Offs on Certain
Aspects of Online Safety in Return for Greater Convenience
I accept certain risks to myonline privacy to make mylife more convenient% Agree67%

It's impossible to protect
my privacy

61%

58%

57%
53%

69%

58%

48%

59%
46%

56%
66%

52%

61%

46%

65%

47%

70%

58%

55%

73%

GLOBAL TOTAL
Copyright © 2021 NortonLifeLock Inc. All rights reserved.

24

58%

4

Online Creeping
Over one-third of adults* who have been in a romantic
relationship admit to online “stalking” their current or former
partners. Further, 2 in 3 adults who have ever used an
online dating site admit to looking up a potential partner
online after matching with them, either through social
media, search engines, professional networking sites, or insome cases, a paid background check.

*Australia, Brazil, France, Germany, India, Italy, Japan, New Zealand, United Kingdom, United States

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

25

One-Third of Adults Who Have Been in a Romantic RelationshipHave Online Stalked an Ex or Partner Without Their Knowledge
or Consent% Who Have Online
Stalked a Partner
By Country

37%
17%
13%

Have online stalked an
ex or current partner in
one of these ways

25%
54%

Checked their phone to view text messages, phone calls, direct messages (DMs), emails, or photos

35%

Reviewed their search history on one of their devices

10%

Used my knowledge of their passwords to access their device or online accounts

9%

Tracked their location via a location sharing app

8%

Created a fake profile to check on them on social media

31%
73%
28%

7%

Used an app to monitor their text messages, phone calls, direct messages (DMs), emails, or photos

12%

6%

Tracked their physical activity via their phone or health app

30%

6%

Created a fake profile on a dating app to see if they have a dating profile

31%

63%

None of these42%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

26

For Those Who Have Online Stalked a Romantic Partner, More Than
One Third Said They Did So Because They Were Simply Curious
Reasons for Checking in on a Romantic Partner without Their Knowledge or Consent(Global Total of Those Who Online Stalked a Current or Former Partner)
37%

I was just curious
I suspected they were up to no good26%

I wanted to know what they were doing

26%
25%

I didn't trust them
I wanted to know who they were with

23%

I wanted to make sure they were safe,
physically and/or mentally

23%
20%

I wanted to know where they wereI found out they were checking in on me, so I
decided to do the same18%

I discovered I was removed or blocked fromtheir social media account(s)16%5%Other reason
I don't know why

2%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

27

In All Countries, Curiosity Tops the List of Reasons for Checking inon a Romantic Partner
Top 3 Reasons for Checking in on a Romantic Partner by Country(Of Those Who Online Stalked a Current or Former Partner)

I was just curious

I was just curious

I was just curious

I was just curious

I was just curious

30%

38%

35%

29%

40%

Suspected they were up to no good

Suspected they were up to no good

Didn’t trust themDidn’t trust them

Wanted to make sure they were safe

29%

38%

25%

22%

37%

Didn’t trust them

Wanted to know who they were with

Wanted to make sure they were safe

Wanted to know what they were doing

Wanted to know what they were doing

27%

29%

22%

20%

36%

I was just curious

I was just curious

I was just curious

I was just curious

I was just curious

42%

36%

39%

34%

36%

Wanted to know what they were doing

Suspected they were up to no good

Didn’t trust themDidn’t trust them

Suspected they were up to no good

20%

36%

30%

24%

29%

Suspected they were up to no good

Wanted to know what they were doing

Suspected they were up to no good

Suspected they were up to no good

Wanted to know what they were doing

18%

30%

25%

23%

28%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

28

More Than 1 in 4 Adults Say They Don’t Care About Being
Stalked, as Long as It’s Not in Person
Agreement with Attitudes About Online Stalking(Global Total)

27%

27%

26%

22%

21%

I don't care if I'm being
stalked online by acurrent/former partner aslong as I'm not being
stalked in person

Online stalking is okay if it
is for their current/former
partner's physical ormental wellbeing

Online stalking is okay if
one or both partners havecheated or are suspectedof cheating

I would be more likely tostalk a current/former
partner online if I knew I
would not get caught

It is harmless to stalk acurrent/former partner
onlineCopyright © 2021 NortonLifeLock Inc. All rights reserved.

29

Adults in Japan Least Likely to Condone Online Stalking% Agree(By Country)

I don't care if I'm being stalked
online by a current/former
partner as long as I'm notbeing stalked in person

Australia

24%

Brazil21%

31%

France

19%

Italy

20%
9%

New Zealand

33%

29%

17%

18%

17%

17%
55%

It is harmless to stalk acurrent/former partner
online

16%

26%

18%
59%

19%
9%

18%

28%

21%
51%

I would be more likely tostalk a current/former
partner online if I knew I
would not get caught

32%

30%

33%

India

Online stalking is okay if
one or both partners havecheated or are suspectedof cheating

37%

27%

GermanyJapan

Online stalking is okay if it
is for their current/former
partner's physical ormental wellbeing

21%
48%

19%

14%

16%

11%

52%
16%
12%

23%

21%

22%

UK

24%

23%

22%

20%

20%

US

23%

23%

24%

22%

20%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

30

Adults Aged 40 or Older More Likely Than Their Younger
Counterparts to Disapprove of Online Stalking% Agree By Age(Global Total)
I don't care if I'm being stalked online by acurrent/former partner as long as I'm notbeing stalked in person

21%

Online stalking is okay if it is for theircurrent/former partner's physical or mental
wellbeing

19%

Online stalking is okay if one or bothpartners have cheated or are suspected ofcheating
I would be more likely to stalk acurrent/former partner online if I knew I
would not get caught

It is harmless to stalk a current/former
partner online

14%

Age 40+

27%

37%

27%

17%

13%

Total

40%

26%

38%

22%

21%

Age 18-39

34%

31%

Copyright © 2021 NortonLifeLock Inc. All rights reserved.

31

Familiarity With “Stalkerware” or “Creepware” is Low Among
Adults, Though Lowest in Japan and France
Familiarity with “Stalkerware” or “Creepware”

12%

15%
25%

60%

52%

36%

23%

8%

7%

53%

12%

21%

21%

24%

49%
72%

17%
30%

34%

39%

24%
43%

71%

33%

11%
23%

36%

55%

28%

66%

9%

Familiar (very/somewhat)25%

Just heard name
Never heard of it

66%

GLOBAL TOTAL
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32

2 in 3 Adults Who Have Ever Used an Online Dating Site Admit to
Looking up a Potential Partner Online After Matching With Them
Methods Used to Look Up Dating Matches(Global Total of Those Who Have Ever Used a Dating Website/App)

Paid to run a backgroundcheck on them

8%

Looked up their profile on aprofessional networking site

22% 24%

Looked up their friends orfamily on social media

28%

Looked up their social
media profile(s)

66%

43%

Typed their name into asearch engine

66%
Have done anyof these

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33

Most Commonly, People Look Up Dating Matches by Searching forSocial Media Profiles or Typing Their Name into a Search Engine
Top 3 Methods Used to Look Up Dating Matches by Country(Of Those Who Have Ever Used a Dating Website/App)

Looked up social media profile

Looked up social media profile

Looked up social media profile

Looked up social media profile

Looked up social media profile

38%

52%

43%

24%

60%

Typed name into search engine

Typed name into search engine

Typed name into search engine

Typed name into search engine

Looked up prof. networking profile

21%

27%

36%

23%

43%

Looked up prof. networking profile

Looked up friends/fam on social media

Looked up friends/fam on social media

Looked up prof. networking profile

Looked up friends/fam on social media

21%

26%

22%

15%

40%

Looked up social media profile

Looked up social media profile

Looked up social media profile

Looked up social media profile

Looked up social media profile

33%

13%

51%

36%

49%

Typed name into search engine

Typed name into search engine

Typed name into search engine

Typed name into search engine

Typed name into search engine

24%

10%

26%

25%

37%

Looked up prof. networking profile

Looked up friends/fam on social media

Looked up friends/fam on social media

Looked up prof. networking profile

Looked up prof. networking profile

15%

6%

24%

22%

30%

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34

For Half, the Information They Find Causes Them to Un-Match,Particularly for Adults in India
Reasons for Unmatching or Declining a Date
(Global Total of Those Who Have Ever Used a Dating Website/App)48%

Have unmatched or declined a dateafter learning new information% Who Unmatched or
Declined a Date After Learning
New Information By Country
40%
59%

20%

Found out they lied about their personal details (e.g., age, height, location, etc.)

45%

18%

Found pictures of them online that did not align with their dating profile pictures

14%

Found social media posts that were disturbing

13%

Found pictures of them online that were disturbing

39%
76%
33%

9%

Found their job title

19%

9%

Found disturbing information about their family

37%

8%

Found out they had a criminal record

44%

8%

Found their political affiliation

51%

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35

Online Creeping Habits Lead To Slip-ups More Frequently for
Younger Consumers Than Those Aged 40 or Older
Methods Used to Check on Activity(Global Total)
I have looked at the musicaccount of a romanticinterest (e.g., Spotify
account, Apple Musicaccount, etc.)

Slip-ups Resulting From Online Creeping(Global Total)

I have used a payment app(examples vary by country)
to check on someone else's
activity

I have accidently liked an
old picture or post on thesocial media profile of aromantic interest

I have accidently liked an old
I have accidentally
picture or post of my partner's revealed information that I
ex-significant other on their found online about a date tosocial media profilethat person[EVER HAD A ROMANTICPARTNER ONLY]

Total

25%

Age 40+21%

Age 18-39
16%
14%
12%

11%

10%

9%
6%
4%

1

2

7%
5%

3%

1

2

6%
2%

1

2

1

2

1

2

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36

Indian Adults Are More Likely to Have Taken Preventative Measures
to Protect Themselves Online
Taken a Preventative Measure(Global Total)

18%

Have taken any preventative measure
to protect themselves online

21%

Have used something other than myfull name on a dating app or website(e.g., first name only, middle nameonly, first initial of last name, etc.)*

11%

Have shared my location with a friendor family member before meeting up in
person with someone I met online% Taken a Preventative Measure By Country
13%

15%

11%

14%

5%

14%

13%

18%

34%
44%

*Among those who have ever used a dating website or app
Copyright © 2021 NortonLifeLock Inc. All rights reserved.

37

5

Demographics

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38

2022 Global Demographics
Age
Gen Z (18-24)

GenderMillennials (25-41)

Gen X (42-56)

Boomers (57-75)

Seniors (76+)

31%
29%

24%

13%

49%

51%

male

female3%

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39