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JCIAwards Entry

2014 Jci World Congress
Happy Canvas
JCI JAPAN
Best Local Community Empowerment Program

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JCIPage 1

Entry Information
AwardProgram:

2014 JCI World Congress

Category:

Best Local Community Empowerment Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Tokyo
Keisuke Sugawara

President Email: office@tokyo-jc.or.jp

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2014/10/13JCIPage 2

Basic Information
Duration : FROM 2014, JUNE TO 2014, JULY
Staff : 67MEMBERS
LOCAL HIGH SCHOOL AND JR. HIGH SCHOOL STUDENTS AND
Sponsors :THEIR PARENTS LOCAL TOURISM ASSOCIATION CHUO WARD
Budget : 6,000 USD（600,00
Profit / Loss : 0In which UN MDG bestfit (if apply): ?:Who is benefited ?: PEOPLE WHO LIVE IN TOKYO- 13,350,000 PEOPLE
Objective : JCI TOKYOACTIVELY IMPROVES THE LOCAL COMMUNITYENVIRONMENT. OUR OBJECTIVE IS TO HELP ALL PEOPLE WHO
LIVE IN TOKYO BECOME ACTIVELY INVOLVED IN COMMUNITY
IMPROVEMENT.
1. PROMOTE AWARENESS REGARDING THE IMPORTANT ROLEOF EACH CITIZEN IN IMPROVING THE COMMUNITY. （OFFERAN OPPORTUNITY FOR POSITIVE CHANGE）
2. PEOPLE WHO HAVE THIS NEW AWARENESS USEHOSPITALITY TO ACT TOWARDS COMMUNITY
IMPROVEMENT. （ACTIVE CITIZENS WHO AIM FOR
COMMUNITY IMPROVEMENT）
3. THESE ACTIONS HAVE AN IMPACT ON TOKYO’S COMMUNITY
IMPROVEMENT（THESE ACTIVE CITIZENS CREATE A
POSITIVE CHANGE TOWARDS IMPROVING COMMUNITY ALLAROUND TOKYO.）JCI TOKYO WAS ACTIVELY INVOLVED IN THE ITEMS ABOVE.
Overview : IN ORDER TO HELP ALL PEOPLE IN TOKYO BECOME INVOLVED INCOMMUNITY IMPROVEMENT ACTIVITIES, JCI TOKYO DID THEFOLLOWING. ORGANIZED DISCUSSIONS AND INFORMATIONEXCHANGE REGARDING HISTORY, TRADITION AND CULTURE WITHPEOPLE CONNECTED TO TOKYO. （SHARED UNDERSTANDING OFLOCAL VALUE） PEOPLE CONNECTED TO TOKYO WALKED AROUNDTHE CITY AND DISCOVERED ITS HIDDEN TREASURES, THUSGROWING TO LOVE THE AREA MORE. GPS WAS USED TO CREATEA VISUAL MAP OF THE ITINERARY. （GEOGLYPH） JCI TOKYOPUBLISHED PHOTOS OF THESE HIDDEN TREASURES DICOVEREDBY PARTICIPANTS ON ITS WEB SITE. THE VISUAL MAP CEATED BYPARTICIPANTS USING THE GPS FUNCTION WAS PUBLISHED ONTHE WEB SITE AS WELL AND SHARED.
A 10.18 K㎡ WIDE AREA WAS USED AS A CANVAS FOR A
HUGE PICTURE. ・THIS PICTURE, TOGETHER WITH AMESSAGE FOR COMMUNITY IMPROVEMENT, WAS SENT OUTTO THE WORLD.
Results : JCI TOKYO OFFERED OPPORTUNITIES TO BE INVOLVED INCOMMUNITY IMPROVEMENT ACTIVITIES TO TOKYO CITIZENS. AS ARESULT, WE MANAGED TO INCREASE THE NUMBER OF ACTIVECITIZENS WHO AIM TOWARDS COMMUNITY IMPROVEMENT. JCITOKYO CARRIED OUT A COMMUNITY IMPROVEMENT PROJECTTHAT INVOLVED USING GPS TO CREATE A HUGE PICTURE. 219PEOPLE PARTICIPATED IN THE EVENT AND CONTRIBUTED TOCREATING THE PICTURE WITH COMMUNITY IMPROVEMENT AS AGOAL. PARTICIPANTS DEEPENED THEIR AFFECTION FOR TOKYOAND REALIZED THAT INDIVIDUAL ACTION IS ESSENTIAL FORCOMMUNITY IMPROVEMENT. 6 PICTURES WERE CREATED ON A
10.18K㎡ LARGE CANVAS. PICTURES ALL HAD MESSAGES RELATEDTO COMMUNITY IMPROVEMENT. PARTICIPANT COMMENT 1)：IBELIEVE NOW THAT IF WE ALL WORK AS ONE EVEN THEIMPOSSIBLE BECOMES POSSIBLE. PARTICIPANT COMMENT 2)：I
FELT PROUD THAT I AM A CITIZEN OF JAPAN’S CAPITAL CITY,TOKYO. JCI TOKYO PUBLISHED THE GROUND PICTURE
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JCI（GEOGLYPH）THAT WAS CREATED THROUGH FLYERS, POSTERS
AND ON THE WEB PAGE. WE SPREAD INFORMATION ABOUT OUR
MOVEMENT TO IMPROVE THE COMMUNITY.
LOCAL JR. HIGH SCHOOLS AND HIGH SCHOOLS2,313
PEOPLELOCAL RESIDENTS 35,245 PEOPLE
PARTNER BUSINESS GROWTH LINK VISITORS 214 PEOPLE
PARTNER BUSINESS NIHONBASHI MITSUKOSHI DPT. STOREVISITORS 34,956 PEOPLE
WEB VIEWERS（HP・FACEBOOK FROM JUNE 15 TO JULY 31 ）4,525 PEOPLEWEB INFORMATION IS AVAILABLE TO THE WORLD, SO MOREPEOPLE BECAME INTERESTED IN TOKYO.
Actions Taken : 2013 DEC. BEGAN CONCRETE DISCUSSION OF THE PROJECT
2014 APR. PASSED LOM COUNCIL DELIBERATIONS JUNE 28～JULY
5 ORGANIZED FORUM ON DESIGN OF THE GEOGLYPH WITH JCITOKYO MEMBERS MAINLY JULY 3 & JULY 17日 ORGANIZED FORUMAT GROWTH LINK REGARDING THE GEOGLYPH DESIGN WITH JCITOKYO MEMBERS MAINLY JULY 15 ORGANIZED FORUM ON THEGEOGLYPH DESIGN TOGETHER WITH JR. HIGH SCHOOL AND HIGHSCHOOL STUDENTS JULY 26 MEMBERS OF JCI TOKYO STARTEDCREATING THE GEOGLYPH JULY 28 MEMBERS OF JCI TOKYOCREATED GEOGLYPH AT GROWTH LINK JULY 10 INFORMATIONWAS SENT OUT THROUGH THE WEB PAGERecommendations : JCI TOKYO OFFERED CITIZENS A CHANCE TO CONTRIBUTE TOCOMMUNITY IMPROVEMENT. AS A RESULT, 219 PEOPLEPARTICIPATED IN A PROJECT THAT INVOLVED CREATING AGEOGLYPH TO SHOW THEIR LOVE FOR TOKYO AND SHARING THISPICTURE WITH THE WORLD. IN ADDITION, WE SUCCESSFULLYACHIEVED OUR GOAL TO INCREASE THE NUMBER OF ACTIVECITIZENS INTERESTED IN COMMUNITY IMPROVEMENT. CITIZENSAFFECTION FOR THEIR COMMUNITY INCREASED THROUGHDESIGNING AND CREATING THE GEOGLYPH. PARTICIPANTS
EXPERIENCED AN AWARENESS CHANGE REGARDING COMMUNITY
IMPROVEMENT （POSITIVE CHANGE） AND WERE ACTIVELYINVOLVED IN PROMOTING TOKYO TO THE INTERNATIONAL WORLD.
SURVEY RESULTS SHOW THE FOLLOWING. ・WERE YOU ABLE TO
FEEL TOKYO’S ATTRACTION THROUGH THIS PROJECT? ・・・YES100％ ・ARE YOU MORE WILLING TO PROMOTE TOKYO TO THE
WORLD? ・・・YES91％PARTICIPANT COMMENT（１）・・・I LOOK FORWARD TO WELCOMINGINTERNATIONAL GUESTS DURING THE 2020 TOKYO OLYMPICS.
PARTICIPANT COMMENT（２）・・・I FOUND IDEAS FOR ACTIONS TO
IMPROVE THE COMMUNITY.
PARTICIPANT COMMENT（３）・・・I LEARNED ABOUT THE
IMPORTANCE OF CULTURE FROM PEOPLE OLDER THAN ME.
PARTICIPANT COMMENT（４）・・・I LIKE TOKYO MORE NOW.
JCI TOKYO WAS ABLE TO REAFFIRM THE SIGNIFICANCE OFCHANGING EVERY CITIZEN’S IDEAS IN ORDER TO ACHIEVECOMMUNITY IMPROVEMENT.
JCI TOKYO MEMBERS ALSO EXPERIENCED A POSITIVE CHANGEREGARDING TAKING ACTION TOWARDS COMMUNITY
IMPROVEMENT. JCI TOKYO MEMBERS’ COMMENTS FOLLOWBELOW.
1. WE WERE ABLE TO CHANGE MANY PEOPLE’S OPINION AND
THAT LED TO GREAT OUTCOMES.
2. I HOPE THAT EVERY CITIZEN IN TOKYO TAKES ACTION AND
THIS LEADS TO COMMUNITY IMPROVEMENT.
3. I FEEL CONFIDENT AND PROUD TO HAVE BEEN PART OF
THIS PROJECT AND I AM READY TO SUPPORT OTHER JCIACTIVITIES.
JCI TOKYO WILL CONTINUE TO ACT AS A LEADER OF THE
JAPANESE COMMUNITY IMPROVEMENT MOVEMENT AND SHAREINFORMATION WITH THE WORLD. WHEN
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4/112014/10/13JCIJCI TOKYO ASKED FOR THE SUPPORT OF JR. HIGH SCHOOL ANDHIGH SCHOOL STUDENTS IN TOKYO FOR THIS PROJECT, THEYPARTICIPATED FROM THE VERY BEGINNING, AS PART OF THESCHOOL CURRICULUM. THE PROJECT ALSO RECEIVED MANYOFFERS FROM BUSINESSES AND IMMENSE SUPPORT TO RAISE
AWARENESS OF THE PROJECT. THIS JCI TOKYO PROJECTREGARDING COMMUNITY IMPROVEMENT WAS ALSO EVALUATEDIN THE MEDIA AND A SPECIAL 30- MINUTE RADIO PROGRAMBROADCAST DAILY INFORMATION ABOUT THE PROJECT FOR ONEWEEK. SHARING OUR MESSAGE THROUGH A GEOGLYPH WAS A
METHOD THAT RECEIVED APPRECIATION AND SUPPORT FROM
BUSINESSES, LOCAL ASSOCIATIONS, NPOS AND OTHER, WHICH
INCREASED THE NUMBER OF SUPPORTERS.

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JCIPage 3

Award Category criteria

1Objectives, Planning, Finance and Execution

What were the JCI TOKYO PUTS INTO PRACTICE COMMUNITY
objectives of this ENVIRONMENT IMPROVEMENT. IN ORDER TO
program? ACHIEVE THIS, JCI TOKYO PLANNED TO BEACTIVELY INVOLVED IN SUPPORTING
AWARENESS CHANGE（POSITIVE CHANGE）THATLEADS TO COMMUNITY IMPROVEMENT IN ALL
TOKYO CITIZENS.
1. PROMOTE AWARENESS REGARDING THEIMPORTANT ROLE OF EACH CITIZEN IN
IMPROVING THE COMMUNITY. （OFFER ANOPPORTUNITY FOR POSITIVE CHANGE）
2. PEOPLE WHO HAVE THIS NEW AWARENESS
USE HOSPITALITY TO ACT TOWARDSCOMMUNITY IMPROVEMENT. (ACTIVECITIZENS WHO AIM FOR COMMUNITY
IMPROVEMENT）
3. THESE ACTIONS HAVE AN IMPACT ON
TOKYO’S COMMUNITY
IMPROVEMENT（THESE ACTIVE CITIZENSCREATE A POSITIVE CHANGE TOWARDSIMPROVING COMMUNITY ALL AROUNDTOKYO.）

How does this JCI TOKYO ORGANIZED A COLLABORATIVEprogram align to PROJECT WITH OTHER PARTNERS THAT AIMEDthe JCI Plan of TO IDENTIFY CAUSES OF LOCAL ISSUES ANDAction? CAUSE BENEFICIAL CHANGE TO THE LOCALCOMMUNITY. BY BUILDING PARTNERSHIPS WITHLOCAL ORGANIZATIONS AND BUSINESSES AND
WORKING TOGETHER, WE AIMED TO IMPROVETHE COMMUNITY. THIS GOAL MATCHES THEFOLLOWING SECTION OF THE "JCI PLAN OFACTION".
-AIM TO FURTHER UNDERSTANDING OF JCI’SMISSION, VISION AND VALUES THROUGHINVOLVING IN ITS ACTIVITIES NOT ONLYPRESENT MEMBERS, BUT ALSO POSSIBLEFUTURE MEMBERS, PARTNERS AND OTHERCONCERNED PARTIES WHO MIGHT BE AFFECTEDBY JCI’S ACTIVITIES.Was the budget an THERE WAS NO OFF-BUDGET SPENDING.
effective guide for BUDGET BREAKDOWN AS BELOW. VENUE FEES
the financial 300USD （30,000 YEN） INSURANCE
management of the 450USD（45,000 YEN） PROMOTION
project? 2860USD（286,000 YEN） MATERIAL CREATIONCOSTS 1870USD（187,000 YEN） -FUNDINGMETHODS
1. JCI TOKYO EXPLAINED THE DETAILS OF
THIS PROJECT TO LOCAL BUSINESSESAND COLLECTED SPONSORSHIP MONEY
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2014/10/13JCIFROM 10 FIRMS. IN TOTAL, THISREPRESENTS 2000USD（200,000 YEN）INSPONSORSHIP INCOME.
How does this -PROMOTING THE JCI MISSION JCI TOKYO
project advance PROMOTED THE JCI MISSION THROUGH THE
the JCI Mission FOLLOWING.
and Vision?

1. OFFERED A CHANCE FOR CITIZENS TO
EXPERIENCE THE BEAUTY OF THE AREA
AND GROW TO LOVE IT MORE, AND
PROMOTED POSITIVE CHANGE THROUGH
IMPROVING INDIVIDUAL ACTION TOWARDSCOMMUNITY IMPROVEMENT.
2. CITIZENS WHO EXPERIENCED A POSITIVECHANGE BECAME ACTIVE CITIZENSINVOLVED IN COMMUNITY CHANGE.
-PROMOTING THE JCI VISION JCI TOKYOPROMOTED THE JCI VISION THROUGH THEFOLLOWING.
1. THROUGH THIS PROJECT, WE INCREASEDTHE NUMBER OF ACTIVE CITIZES WHO AIM
TOWARDS COMMUNITY IMPROVEMENT.
2. THANKS TO OUR ACTION, CITIZENDUNDERSTOOD THAT IN ORDER FORCITIZENS TO TAKE THE LEAD AND ACHIEVECOMMUNITY IMPROVEMENT, EVERYONENEEDS TO BE INVOLVED.
WE OURSELVES TOOK THE INITIATIVE AND
SHOWED CITIZENS HOW TO BE ACTIVELYINVOLVED IN COMMUNITY IMPROVEMENT.

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JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 42MEMBERS
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 22%
Describe the main CALL FOR PARTICIPANTS NEGOTIATION WITH
roles of the PARTNER ORGANIZATIONS NEGOTIATION WITH
participating SPONSORS COMMUNITY FORMING WITH
members in this PARTICIPANTS FORUM SET-UP ENSURING
program. SAFETY OF PARTICIPANTS

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JCIPage 5Award Category criteria

3Community Impact

How did the Local
Organization CONDUCTED PRE- AND POST-PROJECT
measure PARTICIPANT SURVEY WEB VIEWERS RESPONSE
community impact INTERVIEWS WITH STUDENTS AND TEACHERS
for this program? FROM PARTICIPATING SCHOOLS
Describe the actual JCI TOKYO HAD AN ACTUAL COMMUNITY
community impact IMPACT THROUGH THE FOLLOWING PROJECT
produced by this CONTENTS.
project.

1. BY HELPING CITIZENS TO BE WILLING TO
TRANSMIT INFORMATION ABOUT THE
ATTRACTIVENESS OF THEIR REGION, WE
HAVE CONTRIBUTED TO REGIONALVITALIZATION AND DEVELOPMENT.
2. LOCAL COMMUNITY ENHANCEMENT LEADSTO DETERRENCE OF CRIME
3. THROUGH THE PROJECT BECOMING PARTOF THE SCHOOL CURRICULUM, WE HAVECONTRIBUTED TO ENHANCEMENT OFEDUCATION
4. AS THERE WERE MANY FOREIGNPARTICIPANTS, THE PROJECT WAS ALSO A
CHANCE FOR INTERNATIONAL EXCHANGE
AND, THUS, CONTRIBUTED TO WORLDPEACE.

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JCIPage 6Award Category criteria

4Impact on Local Organization

How did the Local JCI TOKYO BENEFITED FROM THIS PROJECT IN
Organization THE FOLLOWING WAYS. FORMED A CONNECTION
benefit from WITH NEW BUSINESSES AND ORGANIZATIONS.
running this STRENGTHENED COOPERATION WITH LOCALproject? ORGANIZATIONS. THE PROJECT LED TO

INCREASE IN NUMBER OF MEMBERS. CITIZEN
AWARENESS OF JCI TOKYO IMPROVED.

How did the JCI TOKYO ADVANCED THE JCI MISSION IN THE
program advance FOLLOWING WAYS. JCI TOKYO OFFERED AN
the JCI Mission? OPPORTUNITY FOR CITIZENS TO PARTICIPATEACTIVELY IN COMMUNITY IMPROVEMENTACTIVITIES. THIS LED TO A POSITIVE CHANGE INTHE CITIZENS AND TO INCREASING THE NUMBEROF ACTIVE CITIZENS INVOLVED IN COMMUNITY
IMPROVEMENT ACTIVITIES. FINALLY, WE
BROUGHT A POSITIVE CHANGE TO THE WHOLE
REGION WE LIVE IN.
How did the project JCI TOKYO ADVANCED THE JCI VISION IN THE
advance the JCI FOLLOWING WAYS. JCI TOKYO SUCCESSFULLYVision? RECRUITED A LARGE NUMBER OF STUDENTPARTICIPANTS. AS A RESULT, WE CONTRIBUTEDTO DEVELOPMENT OF A TOP GLOBAL NETWORKOF YOUNG ACTIVE AND RESPONSIBLE CITIZENS.

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JCIPage 7Award Category criteria

5Long-term Impact of the Program

What is theexpected long-term
impact of thisproject?

1. BY CONTINUALLY STRENGTHENING THE
LOCAL COMMUNITY, WE CAN CREATE ASAFE, CRIME-FREE ENVIRONMENT.
2. BY BEING ADOPTED AS PART OF THE
SCHOOL CURRICULUM, WE CONTRIBUTE
TO IMPROVEMENT OF THE LEVEL OFEDUCATION.
3. CITIZENS WITH AN INCREASED LOVE FOR
THEIR COMMUNITY WILL RECEIVE WITH
HOSPITALITY GUESTS VISITING FROM ALLOVER THE WORLD DURING THE 2020TOKYO OLYMPICS.

What changes JCI TOKYO NEEDS TO MAKE THE FOLLOWING
would you make to CHANGES TO IMPROVE THE OUTCOMES OF THIS
improve the results PROJECT.
of this project?

1. STRENGTHEN COOPERATION WITH THE
MASS MEDIA IN ORDER TO INCREASE
PROJECT RECOGNITION BY THE CITIZENS.
2. PUT MORE EFFORT INTO SHARING
INFORMATION ABOUT THE PROJECT WITHTHE INTERNATIONAL WORLD, SO THAT THE
MOVEMENT CAN SPREAD.
3. BUILD A SUPPORT SYSTEM FOR
PARTICIPANTS SO THAT THEY CANCONTINUE TO TAKE VOLUNTARY ACTION.

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