2014/10/11

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Awards Entry

2014 Jci World Congress
Local trading card project
JCI JAPAN
Best Long-term Local Community Program

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Entry Information
Award
Program:2014 JCI World Congress

Category:

Best Long-term Local Community Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Fukuyama
Yusuke Kitamura

President Email: yusuke@maruka-trans.co.jp

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Basic Information
Duration : Since 4.7.2014
Staff : 30 members
Fukuyama city hall,Fukuyama Board of Education,Fukuyama City tourism
Sponsors :Convention Association
Budget : US$17,800
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: Fukuyama citizen 470,000
Objective : JCI Fukuyama practiced the following events for the purpose of activating
this community. #1 We have got the citizens -especially children- tochange the consciousness -POSITIVE CHANGE- of taking pride in thisarea. #2 We have increased the number of ACTIVE CITIZENS who havethe local love and take pride in the area. #3 We have made it possible for
the ACTIVE CITIZENS to create POSITIVE CHANGE to this community.
JCI Fukuyama has positively worked on above these themes.
Overview : We, JCI Fukuyama, have thought it will take a rather long-term to fulfill theplan to reform this area. JCI Fukuyama carried out the following events, inorder that the citizens -especially children-might act positively towards
activation of this area. #1 JCI Fukuyama have built the community
development enterprises which the citizens undertake voluntarily. #2 Wehave developed the local trading cards with the fellow citizens. * As for the
local trading cards. We have made up cards of the -Fukuyama- local
historic relics, sightseeing spots, companies, etc. to enjoy some battles
and to play with. #3 We have distributed two sets of these local tradingcards to each of all the elementary schools -up to 99 schools- in
Fukuyama. #4 We have tried to let the information on these local tradingcards well-known, and in order to increase the ACTIVE CITIZENS who
have the local love and take pride in this area, we have created and set up
the special homepage. #5 In order to increase the ACTIVE CITIZENS who
have the local love and take pride in this area, we have started the sale ofthese local trading cards. #6 We have raised the cognition of these local
trading cards, and in order to play happily and to let the players
understand the rules thoroughly, we carried out the trial matches. #7 Inorder to bring about the positive change to more citizens who can cause achange to this city, Fukuyama, actively we held the 1st local trading cards
championship. JCI Fukuyama has provided the citizens with theopportunity in which they can take pride in this area in order to activate thisarea.
Results : As a result, we have succeeded in the increase of the ACTIVE CITIZENS
who have the local love and take pride in this area. Through the voluntary
efforts in the citizens\'building the enterprise for community development,
JCI Fukuyama gained the good result of 101 citizen- participants. Thismeans that we have provided the citizens who are not usually concernedwith the community development with the opportunity in which they canhave some opportunities to do with this community development. #1 JCI
Fukuyama has gained about 600 participants in the local tradingcards\'trial matches which were held 16 times in all. The citizens, whoparticipated in this event and acquired the good knowledge on the culture
and the historic relics in the local Fukuyama, eventually gained theconsciousness change -POSITIVE CHANGE-of taking pride inthemselves. It is because 87%of the participants in the trial matches
answered in the questionnaire that they could find out the charm or the
merit about which they didn\'t know and then 75% of them said that they
could take pride in this area. #2 The citizens-ACTIVE CITIZENS who havethe local love and take pride in this area- have built the community
development enterprise together and have sold the \"local trading cards\"
in 2700-sets. The citizens, who purchased them can acquire theknowledge on the culture of the local Fukuyama and the historic relics, arenow proud of this city. In other words, this proved to be the result of
ACTIVE CITIZENS who have the local love and take pride in the area
began acting to create the POSITIVE CHANGE in this community. #3
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When JCI Fukuyama collected the supporting companies along with thecitizens who had built the community development enterprise, we weresucceeded in obtaining the approval of 39 companies. These supporting
companies have recognized the importance of being concerned with thearea, and came to cooperate to the enterprise in the area positively. #4 By
the active action of the citizens who have built the community development
enterprise together, JCI Fukuyama has obtained the cooperation of theBoard of Education, and has distributed the guidance brochures to all theelementary schools - up to 99 schools. #5 PTA which purchased the local
trading cards sold by the citizens who built the community development
enterprise together with JCI Fukuyama have utilized the local trading cards
in the activities, and have also obtained the result unexpected. For
example they have become the good tools to promote a kind ofcommunication between the parents and the children. * PTA stands for theorganization concerned with the social education by the guardians and theschool staff organized for each school. According to one of the users, \"Itis a long time since I last laughed at each other with my children, \" hesays, \"Thank you!\" Another comment from the user tells us, \" We havebeen wondered how to spend our time with my children, but now we\'ve
had this good tool, the local trading cards, so everything will go better.\" #6
The children who purchased the local trading cards from the citizens who
built the community development enterprise together with JCI Fukuyama
have got more interested in the city they live in, begun to love it ,and also
to look for a subject they can do with voluntarily. Another user\'s comment
tells us that they didn\'t know the local city had such a pleasant place. Or
some say,\" I would like to come again.\" Another comment is \"My firsttime to be here like this beautiful place.\" Another says, \"I\'ll boast to myfriends what I enjoyed!\" Or \"I\'ve thought of looking for another exciting
place like this in this city for myself.” Another says, \"I\'ve found out this city
has a lot of superb places, so this time I want to correct or renovate thedefects in my home town.”
Actions Taken : Jan.15th, 2012 Project staff began to hold weekly meetings in JCI
Fukuyama. Feb. 7th, 2012 JCI Fukuyama held the first community
development circle project. Apr. 22nd, 2012 JCI Fukuyama held thesecond community development circle project, and then decided to createcards featuring local items. The process of trading card creation May 28th,
2012 The first meeting for the card project. Participants began to discuss
ideas for the cards. Jun. 7th, 2012 The second meeting for the card
project. Participants researched other existing card games. Jul. 20th, 2012
The third meeting for the card project. Participants selected some local
historical places from many possibilities. Aug. 23rd, 2012 The forth
meeting for the card project. Prototype had been completed. Participants
played the cards. Sept. 6th, 2012 The fifth card meeting for the card
project. The project team invited some university students who were fondof trading cards. The team carried out radical reforms. Oct. 24th, 2012 The
sixth meeting for the card project. The second prototype had been
completed. Nov. 9th, 2012 The seventh meeting for the card project. The
team discussed flow of the game. Nov. 27th, 2012 The seventh meetingfor the card project. Trial play. Jan. 10th, 2013 The ninth meeting for thecard project. The team created a comic story indicating how to play thecards. Jan. 30th, 2013 The tenth meeting for the card project. Members
had a trial play at the second time. Feb. 7th, 2013 The eleventh meetingfor the card project. Final discussion to decide the manual and design.
Mar. 14th, 2013 The twelfth meeting for the card project. A manual comic
story was completed. Mar. 14th, 2013 Trading cards were completed. Apr.
12th, 2013 The thirteenth meeting for the card project. Members discussed
how to sell the cards. Apr. 30th, 2013 Webpages of the local trading cards
were released. May. 18th, 2013 The local trading cards were launched.
Trading cards trial matches May. 18th, 2013 The first trial session washeld at the biggest festival in our community. 100 people participated inthis session. Jun. 30th, 2013 The second trial session was held at a local
landmark. 10 people participated in it. Jul. 6th, 2013 The third trial session
was held at a local festival. 20 people participated. Jul. 28th, 2013 The
fourth trial session was held at a local landmark. 10 people participated init. Aug. 25th, 2013 The fifth trial session was held at a local landmark. 20
people participated in it. Oct. 13th, 2013 The sixth trial session was held at
a historical castle in our community. 40 people participated in it. Nov. 3rd,2013 The seventh trial session was held at a local festival for kids. 80
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people participated in it. Nov. 16th, 2013 The eighth trail session was held
on a local shopping street. 20 people participated in it. Nov. 24th, 2013
The ninth trial session was held at the biggest forum in our community. 30
people participated in it. Apr. 13th, 2014 The tenth trial session was held at
a library in our community. 20 people participated in it. Apr. 20th, 2014 The
eleventh trial session was held at a library in our community. 10 people
participated in it. May. 11th, 2014 The twelfth trial session was held at a
public center for citizens, which is managed by the local city hall. 10
people participated in it. May. 17-18th, 2014 The thirteenth trial session
and the first championship were held at the local biggest festival. 200
people participated in it. Aug. 3rd. 2014 The fourteenth trial session washeld at a local landmark. 50 people participated in it. Aug. 30th, 2014 The
fifteenth trial session was held at a local landmark. 10 people participatedin it. Sep. 21st, 2014 The sixteenth trial session was held at a local
landmark. 20 people participated in it.
Recommendations : JCI Fukuyama created the opportunity to participate in a long-term type ofcommunity development program toward the citizens, and havesucceeded in leading them to the ACTIVE CITIZENS. We have succeededin stimulating the positive change among the children through theoutcomings of this program. We are able to continue providing a lot ofopportunities for more citizens to take part in the projects by giving themhigh continuity. This enterprise which JCI Fukuyama undertook was highly
evaluated even by the media, plus was sent also through Japan in addition
to this local area. Introduced in the nationwide broadcast. It was recorded
up to 13.0% of viewership in total of the number 15,340,000 persons of the
anticipation televiewers, and was introduced twice in two national
newspapers. The number of total anticipation subscribers is 15,285,131persons to whom this event is introduced; that is, this article was taken up
5 times in all in three local newspapers. It was introduced twice on thelocal TV programs; that is, the total number of 6,244,049-persons as the
televiewers were recorded. It was also introduced by the local radio
programs. About the ratio of the TV viewership. It was introduced in two of
the local economic magazines. Up to 200,000 copies of the total
circulation were issued. JCI Fukuyama carried out the questionnaire toboth the project participants and those who experienced the local tradingcards in order to measure the influence on the community through thisprogram. We got the answer that 92% of project participants would
participate in another community development enterprise more positively
from now on as a result, and 85% has answered that they will invite theirfriends to come with next time, and we are sure our activities have led tothe increase of the members in the contribution to the local development.
Besides, 87% of the persons who have experienced the local trading cards
answered the questionnaire, saying that they have found the local charm
which they didn\'t know, and 75% answered, saying that they have now
love of the hometown and come to take pride in it. Eventually the numberof these persons has increased.

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Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the JCI Fukuyama practiced the following events for the
long-term purpose of activating a community -changing it into
objectives of this the bright, affluent society. #1 To get the citizens program? especially children- to have the consciousness

evolution-POSITIVE CHANGE- of taking pride in thisarea. #2 To increase the ACTIVE CITIZENS who
have love of the local area and take pride in it. #3 To
empower these ACTIVE CITIZENS to create the
POSITIVE CHANGE toward this community. JCI
Fukuyama was positively concerned with thesethings above.
How does this JCI Fukuyama provided the citizens with theprogram align to opportunities to participate in the community
the JCI Plan of development enterprise. As a result, we have
Action? succeeded in increasing the Active Citizens who

have love of the area and come to take pride in thisarea. This will surely meet 2014 JCI Plan of Action,\"JCI will enable communities to achieve sustainable
impact\" and \"JCI will create an environment inwhich people are motivated toward positivechange.\"Was the budget an There was no extra-expenditure besides the budget.
effective guide for The items in the budget, US$17,800 are as follows;
the financial The operational-expense for the planning: US$1,500.
management of the The expense for the data formation: US$15,000. The
project? expense for the public-relation announcement:

US$1,300. Our effort on the economical way for thebudget #1 JCI Fukuyama explained the community
development enterprise which we would try toundertake to the administration. We were able to get
an agreement and cooperation from Fukuyama city
to our enterprise and movement. As a result,
Fukuyama city allowed us to use the center for thetrial meeting for free and we succeeded in getting
the plan operational expenses to be completed in
US$0.
How does this This enterprise provided the children with the
project advance opportunities to learn about this area. They were
the JCI Mission empowered to have the local love and take pride inand Vision? this area and to get the positive change in the

consciousness by playing the local trading cards.
They became Young active citizens. Then, theylearned to perform the active activity. This agrees
on the JCI Mission. The children overseas who they
have got to know through this correspondence alsobegan to tell their friends around them about theirown pride and love of the area. By having conveyed
the love and the pride to the area to the children
overseas positively, the children not only inFukuyama but overseas learned to perform the morepositive action, and their relationship among thechildren in the world was stimulated. This agrees on
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The JCI Vision.

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Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 30members
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 30％
Describe the main The JCI Fukuyama members were engaged in thisroles of the enterprise as follows. One person was in charge ofparticipating all of this enterprise. Two of us managed themembers in this schedules as schedule managers for this enterprise.
program. Ten of us created the contents and the rules of thelocal trading cards with the local citizens. Three ofus took charge of the correspondence to the mass
media along with the local citizens. Three of us tookcharge of the negotiation with each venue as thetrial meeting managers. Two took the role ofmanaging the budget as the financial executor. Fivevisited around the local supporting companies incharge of the managers along with the other local
citizens. Four visited the elementary school as
managers in charge of the schools with the otherlocal citizens.

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Award Category criteria

3

Community Impact

How did the Local The citizens who took part in the planning with JCI
Organization Fukuyama sold 2700-set local trading cards. This ismeasure the number equivalent to 14% of the child population
community impact in Fukuyama, and many children played the local
for this program? trading cards together, and that has cherished theirpride and love of this area. We think that JCI
Fukuyama succeeded in producing many Active
Citizens since the participating rate to anotherenterprise increased up to 65% after the local tradingcards events was over. Considering the result of
utilizing the local trading cards at 80% of theelementary schools, we think that JCI Fukuyama wasable to begin the measure in which we could convey
the pride and love to this area at many elementary
schools.

Describe the actual #1 By the local trading cards, the citizens who
community impact participated in the trial, and the children who haveproduced by this played with the cards come to take the love of theirproject home districts and the pride of Fukuyama city, andbecame contributing persons to the local
development, such as they began to dispatch from
Fukuyama to another areas, and to participate inanother local improvement projects, according to theresult of the questionnaire. Thereby, Fukuyama isgoing to be a more attractive city. #2 After 72% of
local supporting companies introduced the local
trading cards in, they answered that the sales had
increased and had unexpected influence on thefinancial side. #3 By having been introduced in the
TV programs of the nationwide broadcast, we havesucceeded in sending the charm of this area about
Fukuyama all over the country. Thereby, not only the
persons all over the country but the persons inFukuyama were stimulated and got more pride andmore love eventually. #4 By having distributed the
local trading cards to all the elementary schools inthis city, all the schoolchildren can play with thiscards continuously, and are continuing producing theschoolchildren\'s Positive change. #5 The local
trading cards are used by the school event and havegiven the impact to all the people who are engaged
in elementary schools now.

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Award Category criteria

4Impact on Local Organization

How did the Local The local trading cards, which JCI Fukuyama led andOrganization created, are also used for the elementary school
benefit from enterprise and for various organizations. By
running this introducing the local trading cards, we JCI Fukuyama
project? have succeeded in deepening the relationship withthe administration -the city- and the educational
facilities. This will help us JCI Fukuyama tocontribute to the youth enterprise etc., which we will
undertake from now on. Moreover, the trading cards
are now recognized not only to the children who playwith them but to their guardians. This is connectedto the expansion of the new members who will
understand the movement and also to the increaseof the existence value of JCI Fukuyama in this area.
And furthermore, it will be connected to the next
expansion of the movement by JCI Fukuyama.
How did the JCI Fukuyama has promoted JCI missions as follows.
program advance JCI Fukuyama offered the opportunities to make thethe JCI Mission? citizens get the consciousness change - the

POSITIVE CHANGE- through the events of local
tracing cards and take pride in the area. The
Citizens got the Positive change through that andwe were able to increase the Active Citizens who
consider their contribution to the area and begin to
act themselves. And the Active Citizens send the
movement to the local contribution to this area
furthermore, which led many local contributions to
produce more positive Active Citizens. And we havebrought about the Positive Change to more local
contributions to our area.

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Award Category criteria

5Long-term Impact of the Program

What is the The children who took pride in the area by the local
expected long-term trading card can consider it being set to Active
impact of this citizen which works positively for a local
project? contribution, and taking the action to local

development, after growing. The action moves people
further and increases Active Citizen. - The citizens
who took part in the local trading cards\' creation
became the Active citizen, and will act positively formore development in the community. The action will
move the people further and increase more Active
Citizens.
What changes - JCI Fukuyama can make a closer relationship withwould you make to the mass media, and can let them more local citizens
improve the results to get more knowledge of this project. - Byof this project? cooperating with the local self-governing body more,

JCI Fukuyama can involve in more local citizens andcan carry out our project continuously. - JCI
Fukuyama can extend the know-how of a local
trading cards in another area in the world, and can
extend the ring of friendship through the world. - By
creating the contents and the rules of the tradingcards in accordance with a bigger range of ages, JCI
Fukuyama can provide more people but not only
children but more people with the opportunities, andgive them the Positive Change to be the Active
citizens.

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