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Deep Insights
Network business analytics poweredby contextual network intelligenceDEEP INSIGHTSKEY BENEFITS•

Improved business performance byincreasing returns, optimizing thevalue of investments, and preventing
avoidable losses•

Managed risk with informed decisions
that provide full context, including
projections of the future based on
the observed past, knowing is a safer
strategy than guessing•

Increased revenue potential by gaining
unique insight into segmented
subscriber behavior, application
adoption, and device penetration•

Reduced effort and expensesassociated with manually gathering
data and preparing status reports
and presentations

Service providers face significant intelligence and data challenges when it comes torunning their network.
The issue is not a lack of data, on the contrary – there is too much data and rarely the rightinsights are available at the right time. In part, this data issue stems from the number of
disparate systems, where raw data – without context – is spread, therefore requiring custom
and manual consolidation and organization.
However, service providers rely on quality, accurate, and relevant intelligence to run a profitable business based on fact versus assumptions, resulting in large amounts of money and time
wasted on failed big data projects.

PRODUCT OVERVIEW
Deep Insights is a transformative analytics tool centralized around Sandvine’s targeted use
cases, which focuses on solving specific problems with very specific network datasets. It
offers a way to explore, visualize, and share critical network data organized around the rightdataset at the right time to solve specific challenges. This, in turn, enables the long-termtransformation to cloud-deployed, automated networks of the future.
Deep Insights leverages Sandvine’s unique quality of experience (QoE) intelligence to empower
service providers to make better business decisions and transform their networks to copewith the challenges that they face both today and in the future. Deep Insights provides clear
visualizations of metrics to gauge the quality of services being delivered to subscribers andthe behavior of the network while delivering those services.
Deep Insights provides a number of unique capabilities:•Use case-based visualization and data exploration of Sandvine’s unique network,
subscriber, and QoE network intelligence•Persona and workflow-based dashboards and reporting that meet the needs of multiple
service provider departments•

Near-real-time and historical views of Sandvine’s Analytics, Network Optimization,
Revenue Generation, and Revenue Assurance use cases•

Pre-configured analytics dashboards as well as dynamic report creation leveraging
the network intelligence contained in Sandvine’s Insights Data Storage•

Fast reporting to ensure timely delivery to the questions that need to be answered quickly
to maintain a competitive, profitable network business

Deep Insights gives service providers access to a contextual visualization of their networks–never before possible – while eliminating the costs associated with manual collection
and aggregation. Service providers are able to utilize the most valuable key performanceindicators (KPIs) – including Sandvine’s unique real-time QoE metrics – to gain complete
context for intelligence versus assumption-based business decisions. This insightempowers service providers with the knowledge to understand yesterday, act today, andpredict tomorrow to deliver a better network experience.

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Deep Insights provides engineering, operations, planning, customer care, and network
planning teams with Sandvine’s powerful QoE intelligence organized around use case-specificdashboards. Each dashboard highlights the key metrics that are needed to ensure that aspecific use case is delivering a high-quality experience to subscribers, and that a return on
investment (ROI) is being achieved as expected.
Built on Sandvine’s best-in-breed data foundation, service providers have unparalleled accessto analyze datasets in Deep Insights. With the out-of-the-box use case dashboards, they can
explore the network data to solve problems and spot opportunities for attracting more
subscribers, generating revenue, improving QoE, and implementing a whole suite of otheruse cases. Through interactive exploration of the data, Deep Insights also enables self-service
data models. The rapid reconfiguration of existing dashboards allows deep dives to answer
other questions and explore broader network behavior and quality metrics.

Deep Insights Features
Use Case Dashboards: Out-of-the-box analytics tools help solve your real businesschallenges. Leverage Sandvine’s unique data and domain expertise to solve problems today.
Self-Service Data Models: Data is preconfigured to be easily used and accessible, enablingteams and organizations to understand valuable network intelligence.
Data Exploration: True analytics means being able to solve problems and discoveropportunities. Use Deep Insights to drill into the data for a more granular data view withintuitive dashboards.
Simple, Secure Sharing: Sharing information has never been easier than with Deep Insights’
multi-tenancy capabilities. Administrators can give individuals or teams permission to view
data without allowing them full control, including embedding views via Iframes to powercompany-wide dashboards and portals.
Data Import: Deep Insights provides direct access to a massive variety of databases,including Hadoop, linking datasets for analysis as part of a larger big data strategy.
Deep Insights Designer: Where the application objects, such as metrics, dossiers, andreports can be accessed to build custom reports. These objects let you slice and dice yourbusiness data and create compelling, visual applications that track key performance indicators.
Deployment Options: Virtual Network Function (VNF) and Cloud-Native Network Function (CNF).

Figure 1
Navigating the Deep Insights
Designer Interface

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Figure 2
A wide range of use case visualization
options, including interactive dataanalysis and exploration.

Figure 3
Enrich existing data by easily
importing other data sources.

ABOUT SANDVINE
Sandvine’s cloud-based Application and Network Intelligence portfolio helps customers deliver high quality, optimized experiences to consumers and enterprises. Customers
use our solutions to analyze, optimize, and monetize application experiences using contextual machine learning-based insights and real-time actions. Market-leadingclassification of more than 95% of traffic across mobile and fixed networks by user, application, device, and location creates uniquely rich, real-time data that significantly
enhances interactions between users and applications and drives revenues. For more information visit http://www.sandvine.com or follow Sandvine on Twitter @Sandvine.

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