Association for the Promotion of Electric Vehicles (APEV)The 5thAPEV “Social EV” Design Contest for International Students 2022

Contest overview
Chairperson : Toshio YAMASHITA
27th March 2022
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APEV : Social EV Design Contest for International Students 2022■“Mobility Architect”◼ Theme

Proposal of"Social Design and EV"
for 2040

Art/Design

Philosophy

Sustainable&
Human Society

Technology◼ Schedule
Beginning of February 2022: Start of accepting applications
End of October 2022: The final screening & award ceremony

Association for the Promotion of Electric Vehicles

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APEV : Social EV Design Contest for International Students 2022
Purpose of the contest！

① Theme : "Social Design and EV" Creation of society in 2040
② Finding：”Mobility Architect” as next-generation human resources③ Student ⇄ Company ：Searching for a valuable future together④ Collaboration： Creating a team that transcends schools and countries(participation is possible from 1 person)

Association for the Promotion of Electric Vehicles

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APEV : Social EV Design Contest for International Students 2022
Purpose of the contest！

① Theme : "Social Design and EV" Creation of society in 2040
② Finding：”Mobility Architect” as next-generation human resources③ Student ⇄ Company ：Searching for a valuable future together④ Collaboration： Creating a team that transcends schools and countries(participation is possible from 1 person)

Association for the Promotion of Electric Vehicles

3Issues to consider through the contest!
① Theme : "Social Design and EV" Creation of society in 2040

About new values of society a little ahead
Beyond the boundaries of humanities, science, information,and art & design,

Unravel the theme from various angles
More specific and easier to understandWe are expecting your proposals

Association for the Promotion of Electric Vehicles

4Issues to consider through the contest!
① Theme : "Social Design and EV" Creation of society in 2040

Not just document
Not just technology

Of course, not only sketches
Consideration and conceptwith story

We are looking forward to your proposal

Association for the Promotion of Electric Vehicles

5Issues to consider through the contest!
① Theme : "Social Design and EV" Creation of society in 2040

BecauseIt's will be yourReal future
Association for the Promotion of Electric Vehicles

6Issues to consider through the contest!
① Theme : "Social Design and EV" Creation of society in 2040

Social Design
From a student‘s perspective, please consider Services such as“MaaS” and new values in “society” shortly after Autonomous driving
becomes a commonplace. We would like you to "create" a society in
2040 that we could never imagine by using the know-how, experience,and seeds of the sponsoring companies as a consultants.

Association for the Promotion of Electric Vehicles

7Issues to consider through the contest!
Relationship between creation of "social design" and mobility ！！

18 years until 2040!
How and what can we do?

What is a social design?
What is the future of EV?

Environmental issues : EV-centric

Service evolution : MaaSReal world / Digital world

Privately owned vs. public / shared
Transforming the quality of transfer(transfer-less?)

Association for the Promotion of Electric Vehicles

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APEV : Social EV Design Contest for International Students 2022
Purpose of the contest！

① Theme : "Social Design and EV" Creation of society in 2040
② Finding：”Mobility Architect” as next-generation human resources③ Student ⇄ Company ：Searching for a valuable future together④ Collaboration： Creating a team that transcends schools and countries(participation is possible from 1 person)

Association for the Promotion of Electric Vehicles

9Issues to consider through the contest!
② Finding：”Mobility Architect” as next-generation human resources
Based on the idea that promoting the integration of humanities and sciences is the mostimportant way of thinking about human resources development, this time we are targeting
students in the humanities, science and engineering, information fields, etc. unlike theconventional contest specializing in design (art school). By changing to the new type ofcontest, we plan to realize a contest in which various students participate. By providing a placefor diverse students to communicate with each other, I hope that human resources with broad
knowledge and high motivation will be discovered while focusing on their expertise. This

" Mobility Architect " that we define is an indispensable human resource for the next
generation, and we would like to hurry to develop it.

- "Discovery and training" of human resources who can entrust the future -Association for the Promotion of Electric Vehicles

10Issues to consider through the contest!

Find "Mobility Architect"
Happiness

Mobility Architect
Art/Design

Philosophy

Sustainable&Human Society••••••

Mobility
LifestyleConnect
EnergyValue
EnvironmentTechnology

Association for the Promotion of Electric Vehicles

11Issues to consider through the contest!

Find "Mobility Architect"
Mobility Architect

Happinessfor Designer

Art/Design

Association for the Promotion of Electric Vehicles

•••
•
••

Mobility
LifestyleConnect
EnergyValue
Environment

12Issues to consider through the contest!

Find "Mobility Architect"
Mobility Architect

for Designer

Happiness
Art/Design

Philosophy

Sustainable&Economics
Human Society

•
•
•
•
•
•

Mobility
LifestyleConnect
EnergyValue
Environment

Technology

Association for the Promotion of Electric Vehicles

13Issues to consider through the contest!

Find "Mobility Architect"
Almighty

Designer

Planner

Association for the Promotion of Electric Vehicles

Engineer14

APEV : Social EV Design Contest for International Students 2022
Purpose of the contest！

① Theme : "Social Design and EV" Creation of society in 2040
② Finding：”Mobility Architect” as next-generation human resources③ Student ⇄ Company ：Searching for a valuable future together④ Collaboration： Creating a team that transcends schools and countries(participation is possible from 1 person)

Association for the Promotion of Electric Vehicles

15Issues to consider through the contest!
③ Student ⇄ Company ：Searching for a valuable future together

With COVID-19, we are aware that there is a world whereconventional wisdom and experience do not apply, and we are keenly
aware of the need for completely new ideas / viewpoints.
① Vision building: Responsiveness in unstructured situations, where goals andmeans are uncertain② Science Oriented: Finding the best design solution for the goals and defining
requirements at the same time
③ Leadership: "Belief, Judgment, Humor (Humanity)" Gain trust and lead the teamto heights

Association for the Promotion of Electric Vehicles

16Issues to consider through the contest!
③ Student ⇄ Company ：Searching for a valuable future together- You would like to find a solution with young people, wouldn’t you !!!! -Opportunity creation

MaaS

Privately owned vs. public / shared

CASE

Innovation

Carbon neutral trends

THINK

Evolving market (Gen Z)
etc…

Association for the Promotion of Electric Vehicles

EnergyInfrastructure
Technology17

APEV : Social EV Design Contest for International Students 2022
Purpose of the contest！

① Theme : "Social Design and EV" Creation of society in 2040
② Finding：”Mobility Architect” as next-generation human resources③ Student ⇄ Company ：Searching for a valuable future together④ Collaboration： Creating a team that transcends schools and countries(participation is possible from 1 person)

Association for the Promotion of Electric Vehicles

18Issues to consider through the contest!
④ Collaboration： Creating a team that transcends schools and countries

Beyond the boundaries of country, school,specialty, etc.
Focused on what should be done

Create an ideal teamCompete in the contest!
This is a ”Prototype" for future projects

Association for the Promotion of Electric Vehicles

19Overall Schedule (Draft)
2022

Jan.

Feb.

Mar.

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Event

Student work period#1Student work period#2Student work period
Last

Exchange on SNS (information exchange, etc.)

The others

Matching period forparticipating student

CEATEC（TBD）

Exhibition to thepublic （TBD）

Secondary application of sponsors companies

Association for the Promotion of Electric Vehicles

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Screening Committee supporting the contest！
Chairperson:
Dr. Hiroshi FUJIWARA : APEV Commissioner-Chairman, President and CEO BroadBand Tower, Inc President
and CEO Internet Research Institute, Inc.
Members: (in alphabetical order)
・Mr. Tadao ANDO : Architect- Professor Emeritus, University of Tokyo・Ms. Keiko IHARA : CEO, Future, Inc. .-Car racer - Director, Nissan Motor Co., Ltd・Mr. Zhang FAN : Vice President, Head of Design Guangzhou Automobile Group Co., Ltd・Ms. Kei TAKEOKA : Automobile Journalist-Automobile Journalists Association of Japan Deputy Chair・Ms. Hiroko MATSUMOTO : Director, Vice President, Professor, Concentration in Product Design,

Department of Design and Crafts, Joshibi University of Art and design
・Dr. Patrick le Quément : Designer - Former Senior Vice President Renault Design
・Dr. Akira WAKITA : Artist-Professor, Faculty of Environment and Information Studies, Keio University・Mr. Nobuhiro TAJIMA : APEV President- Chairman / CEO of Tajima Motor Corporation

Association for the Promotion of Electric Vehicles

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Screening Committee supporting the contest！

Mr. Tadao ANDO

Ms. Keiko IHARA

Mr. Zhang FAN

Ms. Kei
TAKEOKA

Dr. Akira WAKITA

Mr. Nobuhiro TAJIMA(Photo by Kanno Kinji)

Chairperson
Dr. Hiroshi FUJIWARA

Ms.Hiroko MATSUMOTO

Dr. Patrick leQuément

Association for the Promotion of Electric Vehicles

22Sponsor companies supporting the contest （ First application）！
Benesse Holdings, Inc.
Car Design Academy
CCC Marketing Co.,Ltd.
Dell Technologies Japan Inc.
Hino Motors, Ltd.
IBM Japan, Ltd.
MONET Technologies Inc.
Wacom Co.,Ltd.
(in alphabetical order)
Association for the Promotion of Electric Vehicles

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採点基準及び配点（案）① Consideration of social issues: Clear and realistic. 20 points② 2040 Social Vision: Attractive. 20 points③ Solution concept: New technologies and ideas are clear and have a story. (logical) 20 points④ Social design and positioning of EV: The timeliness and sociality are attractively expressed. 20 points⑤ Originality: A high level of consideration of unique social background, and proposed ideas andstories are original and attractive. 10 points⑥ It has the potential to be realized in 2040. 10 points⑦ Presentation skill: Highly expressive and persuasive in the presentation. 20 points(0 point for thefirst screening)

Association for the Promotion of Electric Vehicles

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Association for the Promotion of Electric Vehicles (APEV)

5th
APEV “Social EV” Design Contest for International Students 2022

Contest overview

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