S-Booster 2019
Entry Guidelines

April 11, 2019 Rev. A

March 2019
S-Booster 2019 Executive Committee

Contents
1. S-Booster 2019 objectives

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2. Operators

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3. Entry information

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4. Selection process

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5. Prizes

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6. Judging

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7. Rights to ideas, etc.

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Entry Information Review FormAppendix

1. S-Booster 2019 objectives

S-Booster 2019
A contest for space-based business ideas

This contest accepts a broad range of new business idea entries from Japan and
the Asia-Oceania regions, and provides mentoring to winners to help themcommercialize their ideas!

In this way, it promotes open innovation utilizing space in Japan and theAsia-Oceania regions!

S-Booster 2019 Executive Committee12. Operators
S-Booster 2019 is operated by the S-Booster 2019 Executive Committee,
comprised of the Cabinet Office, Government of Japan; Japan Aerospace
Exploration Agency (JAXA); New Energy and Industrial Technology
Development Organization (NEDO); and sponsor companies.
Host:

Cabinet Office

Co-host:- Japan Aerospace Exploration Agency (JAXA)- New Energy and Industrial Technology Development Organization(NEDO)
Local host:
Geo-Informatics and Space Technology Development Agency(GISTDA), Thailand
Sponsors:- ANA HOLDINGS INC.
- SKY Perfect JSAT Corporation- SoftBank Corp.
- DENSO CORPORATION- Japan Airlines Co., Ltd.
- POLA ORBIS HOLDINGS INC.
Official Facility Supporter: Mitsui Fudosan Co., Ltd.
Supporters:- Ministry of Internal Affairs and Communications (MIC)- Ministry of Education, Culture, Sports, Science andTechnology (MEXT)- Ministry of Agriculture, Forestry and Fisheries (MAFF)- Ministry of Economy, Trade and Industry (METI)- Ministry of Land, Infrastructure, Transport and Tourism (MLIT)- Ministry of the Environment (MOE)- Japanese Meteorological Agency (JMA)- Multi-GNSS Asia (MGA)2

Organizer:
S-Booster 2019 Executive Committee(comprised of the host, co-hosts, and sponsors)
S-Booster 2019 Executive Committee Secretariat(inside Japan Space Forum)
2F Shin-Ochanomizu Urban Trinity Bldg., 3-2-1 Kanda Surugadai,
Chiyoda-ku, Tokyo 101-0062
E-mail: s-booster2019@jsforum.or.jp

33. Entry information(1) Eligibility
Individuals or teams in Japan and the Asia-Oceania regions may enter thecontest, regardless of whether they are affiliated with a company, university, etc.
(People not of legal age must enter as part of a team with adults).

[Please note]

Entrants must intend to commercialize their idea.



Ideas that have already received funding from an institutional investor are
not accepted. (Ideas funded by an angel investor are accepted).



The following may not apply: criminal groups; persons with any past or
present relationships or communication, either direct or indirect, withcriminal groups (including dealings, money payment, and provision offavors); persons who are members of criminal groups; persons incommunication with criminal groups who are selected by executives, hired
as employees, or involved in management.



In addition to the above, any entrant recognized as unsuitable by the
Executive Committee may have their eligibility revoked by the decision of the
Executive Committee.

(2) Entry period
Friday, March 1 to Tuesday, May 7, 2019 (must arrive by 5:00 p.m. JST)(3) Themes- Entries are accepted for new business ideas using space-related assets
in Japan or the Asia-Oceania regions.
- These ideas can be already verified, or can be technologies to be createdin the future, etc.
- It is not guaranteed that sponsors and companies proposing Japanesespace assets will provide business support for these ideas.
<Japan>1) Business idea based on the themes (*) proposed by sponsors
2) Business idea using Japanese space assets (*) such as the QZSS(Quasi-Zenith Satellite System)
4A3) Other space-based business idea (general)<Asia-Oceania regions>
1) Business idea based on the themes (*) proposed by sponsors
2) Business idea using Japanese space assets (*) such as the QZSS(Quasi-Zenith Satellite System)3) Space-based business idea, seeking collaboration with Japanesecompanies* Please see the website (https://s-booster.jp/en/) for more information.
(4) Required information
Please see the online form and the Entry Information Review Form (appendix)
for details about the required information.
Item
Entrant
overview

Business idea
overview

Required information
 Entrant’s brief biography, profile, etc.
 Requests for commercialization assistance Etc.
 Business idea name Theme Field Background/awareness of issues that inspired the idea
(80 words or less) What will you do, how, and for whom? (240 words or less) Expected sales/required costs/commercialization
schedule (80 words or less) Differences from existing products/services (advantages
from differentiation and unique qualities) (80 words orless) What ripple effects throughout society can be expectedfrom the business (improving citizen lives,
innovating/developing social systems)? (80 words or less)
Etc.

* Handling of information that must be kept confidential
If your entry contains information that is determined as having the possibility
to result in harm due to your entry, such as patent application reasons, pleasetake measures on your own to maintain confidentiality (such as concealing
information).

5(5) How to enter- Apply using the form on the website (in Japanese for entries in Japan, inEnglish for entries in the Asia-Oceania regions).
 S-Booster website: https://s-booster.jp/en/- You may attach up to two A4-sized PDF pages as supplementary materials.
- No entries are taken via other methods (e-mail, postal mail, etc.). All entries
sent to the Secretariat, etc. will be regarded as invalid.



Please note
- The entry deadline is 5:00 p.m. (JST) on Tuesday, May 7, 2019.
- Make sure to send your entry and receive the entry confirmation e-mail by
5:00 p.m.
No entries will be accepted after the deadline for any reason.
- It is expected that many people will submit entries right before thedeadline, resulting in server congestion. Please ensure sufficient time toenter.
- The entry form cannot be saved. We recommend you use the Entry
Information Review Form to save your entry information.

6A4. Selection process
Submitted ideas will undergo screening, based on documents (Round 1) andpresentations (Round 2). Finalists that pass Round 2 will be given mentoring
opportunities with mentors. The Grand Prize and other prizes will be awarded
after the Final Presentation (which is open to the public).

Entry period

Mentoring

Rounds 1 and 2(March 1 -(August –(May - July)
May 7)

November)A
Final
Presentation(November 25,
in Tokyo)*1st mentoring / workshop
will be held in Tokyo in
September.

 Annual schedule (plan)
Entry period
Friday, March 1 – 5:00 p.m. on Tuesday, May 7, 2019
(JST)
Please note that entries from Asia must also arrive by thedeadline of 5:00 p.m. on Tuesday, May 7, 2019 (JST).
Round 1Round 1 is based on document screening. Entrants may
also receive questions, etc. when necessary.
<Japan> External experts and the Executive Committee will
determine which entrants pass Round 1 based on
document screening according to the judging criteria(refer to #6 on page 12).
 Entrants who pass Round 1 will be notified on orafter Monday, June 10 (TBD).

Round 2

<Asia-Oceania regions> External experts and the Executive Committee will
determine which entrants pass Round 1 based on
document screening according to the judging criteria(refer to #6 on page 12).
 Entrants who pass Round 1 will be notified on orafter Monday, June 10 (TBD).
Round 2 consists of presentations by entrants thatpassed Round 1.
<Japan>
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Entrants will give presentations (not open to the
public) to external experts and the Executive
Committee at the middle of July (TBD) in Tokyo.
Entrants who cannot come to Tokyo (because they
are in distant locations, etc.) can participate via
Skype or other means.
Entrants who pass Round 2 (finalists) will be notified
at the end of July (TBD).

<Asia-Oceania regions> Entrants will give presentations (open to the public)
to Asia-Oceania region judges on Thursday, July
25 (TBD) in Bangkok, Thailand.
 Entrants who pass Round 2 (finalists) will be notified
on the day of the presentation at the venue.
* The number of finalists will be announced on the site around
August.
* Please note that no critiques are given of ideas in the above
rounds.
* With consent from entrants, information about ideas that were
rejected in Round 1 or 2 can be shared with investors and otherparties on the S-Matching space business investment matching
platform. (Only for entries from Japan)
https://s-matching.jp

Mentoring

Finalists who passed Round 2 will be matched by the
Executive Committee with mentors, based on requests
from the finalists and mentors. Mentoring will be provided
with consent from both (management/mental advice andguidance about commercialization, etc.). During thementoring period, entrants may also consult if necessary
with ministries and government agencies related to theidea (Cabinet Office; Ministry of Internal Affairs andCommunications [MIC]; Ministry of Education, Culture,
Sports, Science and Technology [MEXT]; Ministry ofAgriculture, Forestry and Fisheries [MAFF]; Ministry of
Economy, Trade and Industry [METI]; Ministry of Land,
Infrastructure, Transport and Tourism [MLIT]; Ministry of
the Environment [MOE]; Japanese Meteorological
Agency [JMA]). (Only for entries from Japan)

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<Japan> Mentoring sessions (around one per month) will be
provided in Tokyo during the mentoring period from
August to November.
 A workshop will be held on the same day withlectures on topics such as business plan drafting,fundraising, intellectual property strategies, etc.
 The first mentoring session will be held at the
beginning of September (TBD) in Tokyo withfinalists from the Asia-Oceania regions.
 In addition to the above, proactive mentoring cantake place, either in person or remotely, with mutual
agreement between the finalists and mentors.
<Asia-Oceania regions> Three in-person mentoring sessions will be provided
during the mentoring period from August to
November. In addition, an environment will be
provided for remote mentoring (Skype, telephone,etc.).
 The first mentoring session will be held at the
beginning of September (TBD) in Tokyo withJapanese finalists.
 For the second mentoring session, the mentors willvisit the finalists’ home countries for on-site
mentoring.
 The third mentoring session will be held before the
Final Presentation in Tokyo. The finalists will thenparticipate in the Final Presentation.
Mentoring details will be determined based on
discussions with mentors.
Final Presentation

The Final Presentation consists of presentations and will
be held at the Nihonbashi Mitsui Hall in Tokyo on
Monday, November 25.
The Award Ceremony will take place after thepresentations.
The Grand Prize and other prize winners will be
determined based on discussions by the judges
according to the judging criteria (see #6 on page 12).

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Nihonbashi Mitsui Hall
(3F COREDO Muromachi 3, 1-5-5 Nihonbashi
Muromachi, Chuo-ku, Tokyo)
http://www.nihonbashi-hall.jp/
 Please note
* No answers will be given to individual inquiries about the selection.
* The schedule may be changed according to entry status, etc. The latestschedule will be posted on the S-Booster website.
* Finalists in Japan must pay their own travel and other expenses toparticipate in Round 2, mentoring, and the Final Presentation.
* Travel costs will be paid for finalists from the Asia-Oceania regions (up to
three members per team) for a total of two visits to Japan during thementoring period and to attend the Final Presentation.

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5. Prizes
Winners will be chosen from Japan and the Asia-Oceania regions at the Final
Presentation.
Please be aware that no prizes may be awarded in a given region based on the
judging results.
○ Grand Prize: 1 (awarded by the special judges to the most superior idea)
Prize money: 10 million yen○ Special Judges’ Prize: 1 (awarded by the special judges to an excellent
idea)
Prize money: 2 million yen○ Sponsor Prizes: About 6 (awarded by sponsor companies)
Prize money: 500,000 yen○ JAXA Prize: 1 (awarded by JAXA)
Prize: Special feature on JAXA publicity media

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6. Judging
Expert judges will select the winners based on the following criteria in Round 1,
Round 2, and the Final Presentation.
Judging criteria

Profitability

Important points
Sufficient profit can be expected(Important points)
 Sales/profit growth based on a specific business plan New market creation Etc.
Creating new products/services leveraging spaceresources based on brand-new concepts

Innovative
qualities(Important points)
 Contributing to high added value for existing
business, etc.
 Resolving business problems in other fields Etc.
Commercialization is expected to cause ripple effects
throughout society

Social potential(Important points)
 Contributing to better lives for citizens
 Contributing to the reform/development of social
systems Etc.

The following clause of disqualification applies to the judging.
- If a judge has a conflict of interest with an entrant, the judge shall be
removed from the judging of that entrant.

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7. Rights to ideas, etc.
 Intellectual property rights to submitted ideas
 The copyright and other intellectual property rights to submitted ideas belong
to the entrant.
 Submitted ideas must not infringe on the copyright or other intellectual
property rights of a third party. If the Executive Committee judges there is therisk that a submitted idea infringes or may infringe on the rights of a third
party (including infringement after entry), the prize may be revoked, evenafter it is awarded.


Summary, translation, etc. of submitted ideas
Please be aware that information written on the entry form, coverage offinalists at the Final Presentation, and other information may be used by thehost for publicity and PR in magazines, books, websites, e-mail newsletters,
and other mediums. Accordingly, the information written by the entrant may
be partially changed, including summary and translation.

 Progress reports after winning Winners will be given opportunities to continually promote their efforts, suchas reports at governmental space-related events, about their progress after
winning the prize.
 In addition, winners may be asked to report on how they spent the prize
money after winning.
Handling of personal information
1. Purpose of using personal information
The S-Booster 2019 Executive Committee Secretariat (“Secretariat”) uses
personal information obtained from entrants to S-Booster 2019 (“thiscontest”) for the following purposes. Personal information will not be used forother purposes except with the consent of the entrant.
1. Operation of this contest
2. Contacting the entrant (conformation of registered information,
inquiries, notification of judging results, etc.)
3. Public announcements of judging results and prize winners
4. Media coverage of entrants
5. Other purposes as notified or clearly explained when the information
is obtained
6. Other purposes related to the above13

2. Provision of personal information to third parties
In principle, the Secretariat will not provide the entrant’s personal information
to a third party without the entrant’s prior consent.
3. Contracting the processing of personal information
The Secretariat may contract a corporation or other external party to dosome personal information handling tasks according to a non-disclosure
memorandum concluded with the Secretariat.
[Contact for personal information handling]
Please contact the following for questions, etc. about the Secretariat’s
personal information protection policy and personal information possessedby the Secretariat.
S-Booster 2019 Executive Committee Secretariat
Japan Space Forum Information Desk
3-2-1 Kanda Surugadai, Chiyoda-ku, Tokyo 101-0062

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Appendix: Entry Information Review Form
This form is for entrants to review and save their entry information. It cannot be used to enter
the contest. Please use the online form to enter.
https://s-booster.jp/en/* Denotes required items.
■ Entrant/team overview
First name *Middle nameLast name *Occupation *Affiliation(company, etc.)
Representative
Age *Postal code *Address *E-mail *Telephone *First nameMiddle nameTeam members Last name
1-9
Occupation
Affiliation(company, etc.)
Brief biographyof representative
and team profile(60 words or
less)

10s, 20s, 30s, 40s, 50s, 60 or older■ Entry questionnaire
Investigation of business model, Research on needs,
What kind ofcommercialization assistancedo you want?

Research on market development, Fundraising assistance,
Technical assistance, Human resources, PR/branding, Other
Other (40
words
or
less)

Do you consent to yourphotographs and videos from
S-Booster 2019 being used inTV, newspapers, magazines,
websites, and other media? *Yes / NoHow did you learn about
S-Booster 2019?

Website/social media, Article or news about S-Booster,
Saw the S-Booster 2018 Final Presentation on YouTube,
From an acquaintance, Other
Other (40
words
or
less)

■ Business idea overview
Business idea name *Appendix: Entry Information Review Form

Theme *

Field *

(1) Business idea based on the themes proposed by Japanesecompanies(2) Business idea using Japanese Space Assets such as the
QZSS (Quasi-Zenith Satellite System)(3) Space-based business idea, seeking collaboration withJapanese companies
1) Use and application of satellite data (such as remote sensing
and positioning), application development, etc.
2) Equipment development (satellites, launch vehicles, grounddevices, etc.)
3) Orbital service development and operation (debris removal,
space travel, space resource exploration, etc.)
4) Other
Other (20words orless)

Outline of business idea (80words or less) *Background/awarenessofissues that inspired the idea
(80 words or less) *What will you do, how, and forwhom? (240 words or less) *Proposed schedule *Sales *- Commercialization within 3 years- Commercialization within 10 years- At present, there is no particular schedule for commercialization- Other- Less than 100 million yen- 100 million to less than 500 million yen- 500 million to less than 3 billion yen- 3 billion yen or more
- At present, there is no particular sales prediction- Other

Expected sales/required
costs/commercialization
schedule (80 words or less) *Differences from existingproducts/services(advantages fromdifferentiation and uniquequalities) (80 words or less) *What ripple effects
throughout society can be
expected from the business(improving citizen lives,
innovating/developing social
systems)? (80 words or less)*
Do you currently have or are
you applying for any related Yes / No
patents? *Appendix: Entry Information Review Form

1) Profitability

Important points regarding
judging criteria
2) Innovation(80 words or less for each)3) Social potential
Have you already released
this business idea or a similar Yes / Noone?

■ Confirm before entering *Only ideas that fulfill the following can be submitted.
□ This idea has not received funding from an institutional investor.
□ The entrant/team is aiming to commercialize this idea.
□ The idea does not infringe on the copyright or other intellectual property rights of a third
party.

■ Other
You may attach up to two A4-sized PDF pages as supplementary materials.
The supplementary materials must be submitted with the entry from the form. They may not
be submitted by e-mail or other methods.