CASE
CASE STUDYSTUDYCASE STUDY

SalemFive
combines
Salem Five
combines
technology with a personal touch
to help uncomplicate
bankingtechnology
with aeveryday
personal
touch to help uncomplicate
everyday banking.
“Our legacy platform did not provide theHow does a regional bank remain competitive in today’s
financial services marketplace, where the largest banks
have the flexibility and capital to invest in industry-changing
digitization? Salem Five has succeeded by listening to its
customers, building strong relationships, and constantly
innovating. Founded in 1855, when it was known as “Salem Five
Cents Savings Bank” due to its minimum deposit of 5 cents,
Salem Five is now one of the largest banks in Massachusetts,
with assets in excess of $5 billion, a full suite of services, andhighly competitive rates. Salem Five differentiates itself frommegabanks by combining technology with a personal touch
and an understanding of what its customers want most. The
headline in one of their online ads says it all. “We know yourname and your needs. Let’s uncomplicate money.™”

performance, availability, flexibility, andTCO advantages we needed to maintainour competitive edge.”

Troy Preble
VP, Enterprise
Infrastructure
Salem Five

AN EARLY PIONEER IN ONLINE BANKING“Innovation and a relentless focus on customer relationships have always been embedded in our DNA,” says Troy Preble,
who joined Salem Five in 2016 as vice president of enterprise infrastructure. With solid experience in driving resultsfocused change in IT operations, Troy’s appointment reflects the bank’s decades-long commitment to staying ahead ofthe technology curve. In 1995, with an investment of just $20,000 and a small team of young programmers, Salem Fivelaunched its first online banking platform. This then-novel concept was not only a hit with customers; it was ranked No. 4 inthe nation in 1999 by Gomez Advisors, an internet research firm, ahead of all but two of the largest national banks.
UPGRADING INFRASTRUCTURE FOR COMPETITIVE ADVANTAGE
Among the top priorities on Preble’s digital transformation list after joining Salem Five was upgrading the bank’s data
storage infrastructure as part of a major upgrade of online banking applications with a third-party provider. “Our legacy
platform did not provide the performance, availability, flexibility, and TCO advantages we needed to maintain ourcompetitive edge.” Preble brought in Daymark Solutions, a leading technology and integration solutions provider, toevaluate solutions and architect a new infrastructure plan.

Founded in 1855, Salem Five is one of the largest banks
in Massachusetts, with assets in excess of $5 billion,a full suite of services, and highly competitive rates.

UNMATCHED PERFORMANCE, AVAILABILITY, AND COST SAVINGS
Sean Gilbride, Daymark’s chief technology officer, led the vendor evaluation andrecommended Infinidat for upgrading Salem Five’s data storage infrastructure.
“Infinidat offers an extremely reliable platform which self-optimizes performance,
requiring very little attention from a management perspective,” Gilbride says. “Andthere has been zero downtime since we installed the system.” While Salem Five’s
customer-facing applications run with a third-party provider, everything else,
including their virtual systems, databases, business workloads, active directory, andemail, runs on InfiniBox®. The reliability and availability of InfiniBox is critical for SalemFive’s operations.
CAPACITY-ON-DEMAND ENABLES FRICTIONLESS SCALABILITY
Beyond its technical advantages, Infinidat delivers important business advantages for
Salem Five. According to Gilbride, “the capacity-on-demand model enables Salem
Five to pay for storage only as they need it. When they need capacity, it’s there fromday one. No need to go through the hassle of requesting a quote, negotiating terms,
receiving equipment, and having to schedule a maintenance window. Salem Five cansimply grow at a moment’s notice and pay for it retroactively.”
THE SALEM FIVE-DAYMARK-INFINIDAT PARTNERSHIP
Troy Preble’s relationship with Daymark goes back more than a decade, when heworked for a semiconductor manufacturer as head of IT operations. Tim Donovan,
Daymark’s founder, believes that strong business relationships like he enjoys withSalem Five and Infinidat are built on shared values, personal commitment, and trust.
“In addition to this engagement, Daymark is a Salem Five customer. And becauseof the shared values we have with Infinidat, our relationship with them has grownsignificantly.” Daymark has also partnered with Infinidat on behalf of dozens ofother clients.
To learn more about how Infinidat can help your organization scale to win,
visit Infinidat.com.

info@infinidat.com | +1.855.900.4634
CS-SALEMFIVE-200127-US | © Infinidat 2023

“Infinidat offers an extremely
reliable platform which selfoptimizes performance,
requiring very little attention
from a management
perspective. And there has
been zero downtime since
we installed the system.”
Sean Gilbride
Chief Technology Officer
Daymark Solutions