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Awards Entry

2013 Jci World Congress

made in heaven
JCI JAPAN
Best Local Community Empowerment Program

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Entry Information
Award Program:Category:

2013 JCI World Congress
Best Local Community Empowerment Program

NOM Information
National Organization:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

National President:

LOM Information
Local Organization:

JCI Nagano

President:
President Email:www.jci.cc/eawards2n/print.php?lang_id=1&u=34975

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Basic Information
Duration : \\\\\\\'May 2013, 25
Staff : 45 members
Representative of Shinshu Pro-Wrestling Mr. Great Mucha Zenkoji Temple
Sponsors :Secretary Mr. Toshitaka Wak
Budget : US$11,940
Profit / Loss : None
In which UN MDG bestfit (if apply): ?:For the 390 000 citizens of Nagano city For the people who work for
Who is benefited ?:Nagano city
Objective : JCI Nagano focuses on the citizens who work actively or take importantroles in the local community, and introduces them to the community inorder to create more active citizens.There are many citizens and socialgroups in Nagano city who are working in a variety of fields, such as
sports, art, environment issues, volunteer works and sports for thedisabled. JCI Nagano focuses on such people and introduces them to thecommunity to lead positive change in local people. It helps them to growand develop.
Overview : Our project was to highlight the youth that have unlimited yet concealedpossibilities. JCI Nagano assisted these people and their activities toensure their future, and thus develop local patriotism in citizens.
Furthermore, we aimed for such active citizens to leap beyond the local
community and spread their influence beyond . Before the project In ourcommunity we are seeing a long-term economic recession and also an
atmosphere of individualism nowadays. The unique cultures and customsof local communities are being lost. However, there are people who work
for local communities with a pride in their hometown. There are also young
people who work to uplift people in Nagano city. JCI Nagano set an
objective to assist such people. This leads to create treasurable
manpower with future dreams in local communities. The project JCI
Nagano provided an opportunity to highlight the people who work for
Nagano city. We gave prize money for their future activities in three
categories. This supports the people or groups in making forward leaps.
After the project We succeeded in discovering people who actively work for
Nagano city. We promoted the project not only at the site, but throughFacebook and the media. It produced opportunities for them to introduce
and influence each other, and establish relationships of support orcollaboration. JCI Nagano provided such great opportunities to bring aboutfurther movement.
Results : JCI Nagano succeeded in introducing people who actively work and take
important roles in the community. They were exposed by our project. The
project and the people involved in this project obtained interest fromseveral parties. 1) Three local news companies ran special feature articles
in their newspapers. 2) A local TV company made a documentary program
about a person who was solely involved in the project. 3) Local TV
companies covered the project. 4) The number of visitors on the Face book
page: 2416 Page view: 23882 The number of \\\\\\\"Likes\\\\\\\": 22234 The
number of comments: 1441 The number of views on the finalist
introduction page: 396 to 1419 The applicants who won a prize in thisproject expanded their work fields afterwards, by becoming involved inother activities by JCI Nagano, or were requested to collaborate with agroup of active citizens. 1) An artist who appeals for world peace by live
painting won a prize in this project. After the event, she was invited toseveral events and received work offers from some companies. She has
more chances to perform for world peace by art. 2) One of the active
citizens who won a prize was on a TV program, showing her activity of
appealing to her town in foreign languages through her tourism business.
3) Two active groups involved in this project will take part in another project
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by JCI Nagano to interact with other groups. 1) Persons who had neverbeen under the spot light received attention and offers from the media,
event organizers, and companies. They will have more opportunities toreceive exposure, and we expect they will make positive changes in theiractivities. 2) Because this is a project conducted for the first time, theareas where people/groups could apply for this project were limited. So
this needs to be widened to highlight more active citizens/groups.
Actions Taken : Early Jan. JCI Nagano decided to conduct a project to highlight the people
who actively work for the community. The project was planned tocontribute to the understanding of local citizens and children of ourattractive hometown, and bounce back from a long term economic
recession and an atmosphere of individualism. Late January Selection ofcollaborating groups and the jury Middle of Feb. Review and discussion on
the project contents with the collaborating groups. Late Feb. Discussion in
the committee meeting / Meetings with the jury and supporters Early
March Review of the project contents in the committee meeting / Posters
and flyers were designed Middle of Mar. Discussion with Board of
Education in Nagano city Guidance held at schools/ Applications started
Middle April Press release / PR started / Flyers were sent out Late April
Applicants were arranged and finalized Late April Discussion in thecommittee meeting / Meetings with the jury and supporters Rehearsal
Middle May Final meeting with the jury and supporters/ Rehearsals Before
the event Final meeting at the site / Preparation / Final rehearsal May 25th
Regular meeting May to Dec. Opinions / information exchanges with otherproject organizers of JCI Nagano Cooperation in their events Aug. 10 The
first prize giving in the JCI Nagano 60th anniversary ceremony Future
support for the prize winners JCI Nagano supports the prize winners andfinalists as follows. - Prize giving and introduction in the 60th anniversary
ceremony - Awarding prize money for winning activities - Providing
opportunities to introduce their activities in opinion exchange meetings
etc. - Collaboration in the project planned by JCI Nagano - Coverage by the
newsletter of the Nagano Chamber of Commence and Industry - Offering toparticipate in school visit project as instructors - Introduction on thewebsite and Face book page
Recommendations : 1) Through this project, the finalists became widely known and it enabled
them to expand their working field, eventually leading to accomplish
JCI\\\\\\\'s objectives. 2) This project provided the finalists with
opportunities to understand each other. Also, the success of the project
brought about involvement of the finalists and others in other projects by
JCI Nagano. 3) It is important to exploit the relationship generated from the
project in future. It helps JCI Nagano\\\\\\\'s projects and activities become
more meaningful and influential. We need to consider how we can makepositive changes utilizing these relationships and experiences. Feedback
from cooperation groups - Nagano city is inclined to be closed andconservative to art. It should be more open. - Art exhibitions at art
museums in Nagano city are usually of artist who have already died and
we don\\\\\\\'t have many chances to encounter art from the artists inperson. The museums should be more flexible. - Art and music classes atschools in Nagano city have decreased. Art and music are essential forchildren to grow up as a person with a rich and creative mind. Creation
gives children joy and hope in life, and leads to peace in society. The
reaction by the community against the impact of this project. 1) Threelocal news companies ran special feature articles in their newspapers. 2)
A local TV company made a documentary program about a person who
was solely involved in the project. 3) Local TV companies covered the
project. 4) The number of the visitors on the Face book page. 2416 Page
view 23882 The number of \\\\\\\"Likes!\\\\\\\" 22234 The number ofcomments 1441 The number of views on the finalist introduction page 396
to 1419www.jci.cc/eawards2n/print.php?lang_id=1&u=34975

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Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the JCI Nagano focuses on citizens who work actively orobjectives of this take important roles in the community, andprogram? introduces them to the community in order tocreate more active citizens.

How does this ¥"JCI Nagano makes positive changes on moreprogram align to citizens. ¥" This objective meets JCI¥'s action plan
the JCI Plan of for community improvement through citizen¥'s
Action? initiatives. JCI Nagano introduced active citizens tothe community with an aim to create more active
citizens.

Was the budget an To promote this project effectively, we devised new
effective guide for ways of PR. - Promoted this project to the local
the financial media. - Succeeded in promoting this project
management of the through the media. Budget details Total budget:
project? US$11,940 - Venue/stage effect US$ 4,000 - PR

expense US$ 2.0000 - Lecturer fee US$4,000 Miscellaneous cost US$1,940

How does this To advance the JCI vision; There are many citizens
project advance the and social groups in Nagano city who are working in
JCI Mission and a variety of fields, such as sports, art, environment
Vision? issues, volunteer work and sports for the disabled.

JCI Nagano held a ceremony to award these people
prizes with PR activities and raising fund by finding
sponsors, in order to focus on such people. To
advance the JCI mission; JCI Nagano organizes
meetings to introduce them to the people in thecommunity to share their abilities, leading to positivechange.

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Aw ard Category criteria
Membership Participation

By number, howmany members
were involved inthis program? 45 members
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 92%
Describe the main Before the event The project leader: 1 memberroles of the (Conducted the project.) Preparation andparticipating attendance in the meetings: 10 members
members in this (Investigation to search out groups and individuals
program. that work actively in a variety of fields in thecommunity, and invited guests as judges). Finalists
selection: 13 members (selected 10 finalists with thejudges from 50 groups/individuals). Inquiries andreception: 4 members (They responded to inquiries
from citizens, and received applications). PR: 2
members (After the finalists were selected until the
day of the event they updated the SNS site daily,
introducing the project and each finalist).
Arrangement of the site and equipment: 10 members(Arranged the site and necessary equipment withother members, and worked on site setup). Generalassistance: 2 members (Assisted other members
flexibly). On the day of the event The project leader:
1 member (Conducted the project.) MC of theceremony: 2 members (Worked as emcees in the
ceremony for smooth proceedings). Assistance forfinalists: 3 members (Assisted finalists mainly by
preparing equipment and packing up after the
ceremony). PC operations etc. : 3 members (PC,projector and sound system operation andmanagement) General assistance: 2 members(Flexibly assisted other members that needed help).

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Aw ard Category criteria
Community Impact

How did the Local We received inquiries about the applicants focused
Organization on by this project. 1) Three local news companies
measure ran special feature articles in their newspapers. 2) A
community impact local TV company made a documentary program
for this program? about a person who was involved in the project. 3)

Local TV companies covered the project. 4) The
number of the visitors on the Facebook page. 2416
Page view 23882 The number of ¥"Likes!¥" 22234
The number of comments 1441 The number of viewson the finalist introduction page 396 to 1419

Describe the actual
community impact
produced by thisproject.

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The active citizens were recognized by thecommunity. - One received an offer to collaborate
with a company. - Some were invited to events. One was covered in a documentary by a local TV
company. - Many of them had chances to join in JCI
Nagano¥'s project.

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Aw ard Category criteria
Impact on Local Organization

How did the Local - Citizens had little interest in people who work
Organization actively in the community, however theirbenefit from running understanding of such people has deepened. - JCI
this project? Nagano received understanding and cooperationfrom citizens for our activities through the program.
- JCI Nagano strengthened it¥'s relationship withlocal government and the Board of Education. - Weestablished relationships with active citizens andimproved the recognition of JC. - We acquired
partners to work in solving local issues together.

How did the ¥'- JCI Nagano conducted a project to highlight the
program advance people who work for Nagano city. - They madethe JCI Mission? presentations about their activities for eachcategory in the project. - We awarded prize money
for their future activities after selection by thejudges. - JCI Nagano supports these people orgroups.

How did the project ¥'- JCI Nagano succeeded in discovering people who
advance the JCI actively work for Nagano city. - We promoted the
Vision? project through Facebook and the media. - Also we

promoted the winning active citizens throughFacebook and the media. We will continue to do thisin the future. - We made opportunities for them tointroduce and influence each other, and establish
relationships of support or collaboration, andfurthermore to spawn a movement.

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Aw ard Category criteria
Long-term Impact of the Program

What is the Persons who had never been under the spot light
expected long-term received attention and offers from the media, event
impact of this organizers, and companies. They will have more
project? opportunities to receive exposure, and we expect

they will make positive changes in their activities.

What changes 1) The areas where people/groups could apply forwould you make to this project were limited. So this needs to be
improve the results widened to highlight more active citizens/groups. 2)of this project? It is important to exploit the relationships generated

from the project in future. This helps JCI Nagano¥'s
projects and activities become more meaningful andinfluential. We need to consider how we can makepositive changes utilizing these relationships andexperiences. We should start acting earlier next
year. We also need to look at results showing how
the collaboration among the active citizens is
working, as well as how the relationships continue.

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