2014/10/11

JCIAwards Entry

2014 Jci World Congress
Let's improve the vitality of the region
JCI JAPAN
Best Local Community Empowerment Program

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JCI
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Entry Information
AwardProgram:

2014 JCI World Congress

Category:

Best Local Community Empowerment Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Nagano
kensuke miyaoka

President Email: k-miyaoka@r4.dion.ne.jp

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JCIPage 2

Basic Information
Duration : From January to December 2014
Staff : 12 MEMBERS
Industry policy section of Nagano city,Civil activity support section ofSponsors :Nagano city
Budget : 13,500DOLLAR
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: People living in the hilly and mountainous areas of Nagano city
Objective : The objective of this project is to create new opportunities for JCI Nagano
to collaborate with local residents, local governmental groups, andindividuals. The project was started with renovating an old farm house thathas been abandoned. The number of these houses is increasing in hilly
and mountainous areas, however they are beneficial in helping thecommunity understand their life there. The project aims to explore realneeds through discussions with local residents to support them practically.
Overview : The project offers people in and outside the city with experiences at thefacility of life in hilly and mountainous areas.
They will gather in areas that recall ancient nostalgic scenery and interact
with local residents in its abundant nature. The experience will teach them
resources and attractiveness of “Nagano city”.
Results : As of the end of August, a total of five families from Nagano prefecture aswell as outside Nagano stayed at the facility, We received many opinions
and thoughts through the questionnaire and discussions.
Actions Taken : Early January Contract concluded to rent the property
Mid January Discussions on the experience program contents and themethod of call for entries in the committee.
Late January News release
Early February Started renovation of the facility (Until March end)
Organizing and preparation of a gathering under blossoms with JCINagano
Mid February Started discussion with residents in the Imoi region (A yearlyplan was drawn)
Early March Finalized the experience program content and the method ofcall for entries
Late March Started cultivation of fields
Early April Started calling for entries for the experience program (Until Julyend)
Mid April JCI Nagano gathering under blossoms was held. / Inauguration
Mid May Promotion of the facility to the people in the town at the regularmeeting
Early June Participation in seminars organized by governmental groupsand others(Seminars until July end only)
Mid June Started preparation of the Satoyama experience program
Early July Closed entries and finalized cast of participants
Early August The Satoyama experience program was carried out. (UntilOct end)
Early October Harvest festival
Mid November Debrief meeting for the hilly and mountainous area
activation projectDecember Cleaning and handover
Recommendations : The project succeeded in transmitting the issues and attractiveness of hilly
and mountainous areas to LOMs and people that are interested in the ruralvillage, Satoyama, in Nagano. Also through this project, a basis ofcollaboration with local government and the community was established.
However there is still potential to improve, for example the project can bedeveloped through the initiatives of local residents. Local residents should
be involved from the planning stage.

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Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the The objectives of this program are to convey theobjectives of this importance and attractiveness of Nagano’s
program? Satoyama village with its abundant natural

surroundings and to promote an increase in visitors
and residential population in order to activate thelocal community. .
How does this “JCI Nagano leads many citizens to a POSITIVE
program align to CHANGE”
the JCI Plan of This improves communities as the active citizens
Action? undertake initiatives to improve their community,aligning with the JCI Plan of Action. By sharing prior
Active Citizens with the community, JCI Nagano
aimed to create more Active citizens.
Was the budget an Sixty percent of the budget is allocated to the yearly
effective guide for rent of the facility with the other 40% spent on
the financial managing the facility and for it to be well-furnishedmanagement of the to build values. The budget was met as planned.
project? Budget details

Total 13,500 dollars
Expense for the facility (Year rent + repair +furniture and interior): 7800 dollars
Consumable supply: approx. 2850 dollars
Public relation expense: 750 dollars
How does thisproject advance JCI Nagano holds social events to support local
the JCI Mission residents offering their strength to the community toand Vision? make POSITIVE CHANGES.

JCI Nagano created a community of people who areinterested in the hilly and mountainous areas in
Nagano prefecture as well as all over Japan, by
collaborating with officials and local residents.

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JCIPage 4

Award Category criteria

2Membership Participation

By number, howmany members
were involved inthis program? 12MEMBERS
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 73%
Describe the main Director one memberroles of the PR two members
participating Program coordinator three members
members in this Farm management four members
program. Interface/liaison to officials and self-government

association two members

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JCIPage 5Award Category criteria

3Community Impact

How did the Local At the liaison conference with Nagano city and theOrganization self-government association of hilly and mountainous
measure areas in Nagano city, JCI Nagano made a
community impact presentation on the purpose and effect of thefor this program? program and obtained certain understanding andcooperation.
Describe the actual The number of local residents who are positively
community impact involved in the program increased.
produced by this Some members of the self-government association
project. started taking action to familiarize the attractivenessof the community.
More citizens have become interested in hilly andmountainous areas.

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JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the Local
Organization Citizens were not interested in the decaying hilly andbenefit from mountainous areas however they are now showing
running this an interest and have deepened their understanding.
project? JCI Nagano gained citizens who understand andcooperate with our activity through this program.
Relationships between officials and the selfgovernment association have strengthened. By
establishing a relationship with prior ACTIVE
CITIZENS, the recognition of JCI has improved. JCI
Nagano obtained partners to work together in solving
issues in communities.
How did the JCI broadly promoted attractiveness and cultures
program advance learned through positive interaction with local
the JCI Mission? residents.
How did the project JCI Nagano made a presentation to the officials andadvance the JCI residents, explaining how to convey theVision? attractiveness of local areas.

JCI Nagano promoted this program through websites
and the media.
People who joined this program spread theattractiveness of the local area.

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JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the Currently the hilly and mountainous areas haveexpected long-term suffered from a decreasing population and decaying
impact of this local industries. The program influenced changes
project? such as an increase in sales of local specialties andpopulation by promoting the improvement ofrecognition of such regions. Unique cultures andtraditions are not lost but inherited in local areas.
What changes Residents need to take initiatives to promote theirwould you make to community and convey the treasures of the areas
improve the results they live in.
of this project? With the cooperation of officials, appropriateconditions should be fulfilled for the people andcompanies that wish to move to the area, forexample, they can receive tax advantages.
The area should be attractive to young people whohave moved out of the area to go to college so thatthey have an environment that they will wish toreturn to after graduation. This will prevent aging ofthe area.

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