2023

CitizenSnap
ReportExecutive Summary

2023

CitizenSnap Report
Executive Summary

A Letter from Evan

keep working to do our part. We believe that leading with
our values isn’t just the right thing to do, it’s the only way
for Snap to succeed over the long term.

Each year, we publish our CitizenSnap Report to share
more about how we operate our business, support ourWe have a lot more work to do, and we will continuecommunity and partners, and work together as a team.

striving to live up to our mission through the products
we create and the way that we operate. We welcome

Our goal with every CitizenSnap Report is to increase

your feedback as we continue to learn and grow.

transparency and hold ourselves accountable as wecontinue to learn, grow, and iterate. 2022 was anespecially challenging year for our business and team.
We’ve worked to adapt to a more demanding businessenvironment while continuing to focus on making a
positive impact.
More than 750 million1 people around the globe
use our products to express themselves, live in themoment, learn about the world, and have fun together.
Snapchatters care deeply about how we contribute tosupporting a healthier and happier society, and we will

Evan Spiegel,Co-founder and CEO

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CITIZEN.SNAP.COM

2 // 2023 CitizenSnap Report

1 Snap Inc. internal data for monthly active users in Q4 2022.

Snap Inc. is a technology company. We believe the camera
presents the greatest opportunity to improve the way people
live and communicate. We contribute to human progressby empowering people to express themselves, live in themoment, learn about the world, and have fun together.
Our fourth annual CitizenSnap Report not only captures Snap’s
progress toward our environmental, social, and governance(ESG) goals, but also our resolve to continuously improve.

ExecutiveSummary
3 // 2023 CitizenSnap Report

The following pages summarize our key ESG accomplishments
in 2022. As we continue advancing our objectives, wealso recognize that there will always be new and greater
opportunities for Snap to drive a positive impact.

This work is never finished.

2023

CitizenSnap Report
Executive Summary

ESG Strategyand Priorities
Our strategic framework for ESG consists of four pillars:Society, Planet, People, and Governance. Under each pillar,
we establish key drivers and integrate them into the activitiesof teams across Snap.

Our High-Priority ESG Issues

ProductUse andDevelopment

Privacyand Data
Protection

Business Ethics/ Fair BusinessPractices

We have conducted a formal materiality assessment to better
understand the ESG areas in which Snap can and should lead.
Through engaging internal and external stakeholders in a seriesof surveys and interviews, we found that many of Snap’s highest
ESG priorities relate to the design and use of our products. Our
approach to these topics is detailed in the Society and Governancesections of this report. Diversity, Equity, and Inclusion (DEI) is
another critically important subject for our company. Moreinformation about our DEI work can be found in the People sectionof this report and in our Diversity Annual Report.

ContentSafety andGovernanceDiversity,Equity, andInclusion

Promotionof Beneficial
Content

Our ESG priorities and business strategy are deeply intertwined.
We work to optimize privacy, safety, inclusion, and transparency
throughout our products and platform at the earliest stages ofdesign. We are also taking bold action to address the climate
crisis as a factor in decisions about our business operations andsupply chain. We deliver updates on our ESG progress annuallyat Board meetings.

MentalHealth andTechnology

EthicalLeadership andGovernanceProtectionand Rights
of Minors

Collaborative partnerships remain essential to our ESG strategy.
Recognizing that complex challenges demand collective action,
we actively seek dialogue and engagement opportunities withorganizations possessing expertise in our priority issues. Thiscommitment also extends to working closely with grassroots
organizations in every community where we operate.

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CITIZEN.SNAP.COM

Our 2023 CitizenSnap Report incorporates globally recognized
standards from the Global Reporting Initiative (core standards)
and the Sustainability Accounting Standards Board. To fulfill
the commitments outlined in this report, we remain focused onstrengthening innovation, expanding partnerships, and generating
positive impacts across our ESG initiatives.

SOCIETY

PLANETPEOPLEGOVERNANCE

For a complete look at our high-priority ESG issues, please review the result of our 2020 Materiality assessment on page 56.

4 // 2023 CitizenSnap Report

2023

CitizenSnap Report
Executive Summary

Society
We continued to prioritize

More than 8,270 volunteer
hours contributed tophilanthropic projects in 2022.

PlanetWe made progress on

responsible design principles

fulfilling our climate commitments

to take into account ouron both climate mitigation andcommunity’s wellbeing when wedevelop products. We leveraged

198 Snap Academies alumni
in our network as of 2022.

operational improvements. We
continued to take responsibility

our platform to empower

for not only our current and future

Snapchatters to take meaningfulcarbon footprint, but also for theaction. We made a positive impact
on the communities we servethrough strategic partnerships,
philanthropy, and volunteering.

Launched our integrated
Privacy and Safety Hub— providing centralized,
streamlined access to manyof our privacy and safetymaterials and policies.

As a platform that many
young people around theworld use to communicate
with their friends, we arecommitted to helping
protect our community”.

carbon we created in the past.
We used our platform’s reach toraise climate crisis awareness andempower Snapchatters to take action.

Through battery efficiency improvements,
reduced global energy consumption using
Snapchat by an average of 12% per user.

Our carbon emissions related to cloudstorage effectively stayed neutral while
our Daily Active Users grew by 17%.2— JACQUELINE BEAUCHERE, GLOBALHEAD OF PLATFORM SAFETYFOR THE FULL REPORT, GO TO:
CITIZEN.SNAP.COM

5 // 2023 CitizenSnap Report

Reduced our absolute scope 1 + 2emissions by 30% over the 2019 baseline.

2 Snap Inc. internal data in Q4 2022 as compared to Q4 2021

My team’s transparency on what
they’re working on with their coachhas led to each of them being
personally invested — not just in
their own development, but in thedevelopment of others.”

2023

CitizenSnap Report
Executive Summary— 2022 BETTERUP PARTICIPANT

Governance
Snap maintains a governance structure thatempowers us to drive positive impact in allthat we do, and contributes to our cultureof transparency, honesty, and kindness. We
seek to maintain a Board that is diverse andexperienced. Our tax program is aimed
at paying fair taxes where we do business

PeopleWe continued our work to build aculture that engages, inspires, andrewards our team members. We

Launched the523 Accelerator Program
which helps diverse
content partners distributeand monetize their showsachieving over 52 million
viewers on Discover.

and positions us as a responsible part ofcommunities where we operate. We run a robust
enterprise risk program that links enterpriselevel risks with company strategic objectives.

supported our team’s mental and50% of our independent
Board members werewomen in 2022.

physical well-being, and unveiled
new initiatives to engage anduplift them while providing more
opportunities for career growth.
We focused on viewing all workthrough a DEI lens, with a strategy

Partnered with BetterUp
to provide nearly 700 Snapteam members with 4,400
hours of career coaching.

revolving around Inspiring
Empathy, Redesigning Systems,and Driving Accountability.

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6 // 2023 CitizenSnap Report

772 Snap managers
completed the Aperture
Leadership Program.

For the year ended
December 31, 2022,
our total tax contribution
was approximately$1.2 billion

37.5% of our independent
Board members wereBIPOC in 2022.

98% of team members
completed Code ofConduct training in 2022.

Headquartered in Santa Monica, California, Snap is a technology company withoffices in the United Kingdom, France, India, Australia, and many other countries.
We are proud to serve an incredibly diverse community of more than 750 million
Snapchatters1 around the world.

HQ

About Snap
7 // 2023 CitizenSnap Report

2011 founded
44,000+ hours of leadershiptraining by Snap team members

Committed to The Climate
Pledge since 2021375 million3 daily active users

Snap is proud to be included inthe North America and World
Dow Jones Sustainability Indices5k+ full-time employees

3 Snap Inc. internal data in Q4 2022.

2023

CitizenSnap Report
Executive Summary

Productsand Services
Snapchat
Our flagship product, Snapchat, is a visual messaging
application that helps people communicate with friends andfamily through short videos, images, and text called Snaps
and Chats. By opening directly to the camera, we empower
Snapchatters to express themselves instantly.
Many elements and features of Snapchat are enhancedby our expansive partner ecosystem of developers,creators, publishers, and advertisers, among others. We
help them create and bring content and experiences into
Snapchat, leverage Snapchat capabilities in their own
applications and websites, and use advertising to promotethese and other experiences to our large, engaged, anddifferentiated community.
AR creators can use Lens Studio, our powerful desktop
application designed for creators and developers, tobuild augmented reality experiences for Snapchatters.
Spotlight creators can utilize our content creation tools toreach millions of Snapchatters and build their businesses
through various monetization opportunities. Our Creator
Marketplace connects both AR and Spotlight creators
directly with our advertising partners.
Additionally, we continue to invest in hardware that will
help bring augmented reality to life with products such as
Spectacles — redefining how we interact with and overlay
computing on the world.
Snapchat contains five distinct platforms:

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8 // 2023 CitizenSnap Report•

Snap Map•

Stories•

Visual Messaging•

Highlights•

CameraSnap Map

Visual Messaging

Snap Map is a highly personalized mapthat allows Snapchatters to connect withfriends and explore what is going on in theircommunity. Snap Map makes it easy to locate
friends who choose to share their locationand view a heatmap of recent Snaps posted
to Our Story by location. Places, rich profilesof local businesses that include informationsuch as store hours, photos, and reviews, allow
Snapchatters to take direct actions such as
sharing a favorite store, ordering takeout, ormaking a reservation.

Our Visual Messaging platform allows
our community to communicate withfriends, collectively or individually, throughour ephemeral and efficient messaging
architecture. Snapchatters can send
messages through texts, Snaps, and voice
or video calling. They can also communicate
with a personalized avatar called Bitmoji
and its associated contextual stickers andimages, which integrate seamlessly into
both mobile devices and desktop browsers.

2023

CitizenSnap Report
Executive Summary

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9 // 2023 CitizenSnap Report

CameraStories

Spotlight

Snapchat opens directly to the Camera,
making it easy to create a Snap and send it tofriends. Our augmented reality (AR) capabilities
within our Camera, such as Lenses and creativetools, allow for enhanced creativity andself-expression. While Snaps are deleted bydefault, Snapchatters can save their Snaps intheir own personal collection of Memories.
They can also capture Snaps on our wearable
devices, Spectacles. Spectacles connect
seamlessly with Snapchat and capture photos
and videos from a human perspective.

Stories feature content from a Snapchatter’sfriends, our community, and our content
partners. Friends’ Stories allow our community toexpress themselves to their friends in narrative
form through photos and videos that appear inchronological order. The Discover section of thisplatform displays curated content based on a
Snapchatter’s subscriptions and interests, andfeatures news and information from our creator
community and publishing partners. We also offer
Public Profiles as a way for our creator communityand our advertising partners to surface their
AR Lenses on our platform.

Spotlight showcases the best of Snapchat,helping people discover new creators andcontent in a personalized way. Here wesurface the most entertaining Snaps fromour community all in one place, whichbecomes tailored to each Snapchatterover time based on their preferences
and favorites. The Trending page allows
Snapchatters to discover and engage withpopular topics and genres.