表 1- 表 4 ／ 2C（DIC582 + DIC620）

Sunmark Publishing, Inc.
2-16-11 Takadanobaba, Shinjuku-ku,Tokyo, 169-0075, JAPANwww.sunmark.co.jp/eng/

GeneralCatalogue
Sunmark Publishing

Sunmark Publishing company mantra

Sunmark PublishingYour life in your hands
A Sunmark book is physically light, yet it
contains much energy from many people.
Consider the author’s lifelong effort, theeditor’s enthusiasm, the artist’s visual
contribution, the printers’ dedication, thehard work of the sales staff, the long hours
from the delivery team, plus the care andattention from the bookstore workers.
Then, of course, the critical participationof the reader, who we hope will be inspiredby the book and carry this energy
onwards in life.

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Contents
Sunmark Publishing company mantra . ................................................................... 3
Sunmark continuously produces “Million-Sellers”............................................. 7
Introducing our Million-Seller titles .......................................................................... 8
Sunmark�s eye for new bestsellers ................................................................................ 11
Bestsellers Sunmark has sold overseas ...................................................................... 12

Emotional reaction
Sunmark creates a large variation of books, and whatever
the category, we recognize that readers want to beemotionally moved. Be it factual revelations, painfulstories, loving moments, inspiring characters, or exciting
insights, if a book isn’t connecting to an emotion, it’s notconnecting to readers.

Introducing our books ..................................... 14
Health & Beauty .......................................... 16
Self-Help ........................................................... 24
Business ............................................................. 29
Spirituality ....................................................... 32
Fiction ................................................................ 36
Picture Books ................................................. 38

Bestsellers licensed to Sunmark from overseas . ................................................... 40
Read what other publishers have to say about Sunmark . ............................... 48
Publishers Weekly features Sunmark Publishing ................................................... 52
History of Sunmark Publishing 1971‒2018 .......................................................... 54
Sunmark philosophy .......................................................................................................... 58
Message from Sunmark’s President . .......................................................................... 60
Top 25 original bestsellers from Sunmark ............................................................. 62
Company data ....................................................................................................................... 634

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Sunmark continuously produces “Million-Sellers”

8 “Million-Sellers” in just about 2 decades !
Over 4.1 million copies sold !

IN-Brain Revolution
More Than Positive Thinking ── A Life-Transforming Hormone in the Brainby Shigeo Haruyama, M.D.

Over 1.3 million copies sold !

IN-Brain Revolution 2
Right Brain Power ── Endorphins, Laughter, and Exercises for the Brainby Shigeo Haruyama, M.D.

Over 1.8 million copies sold !

Don’t Sweat the Small Stuff …and It’s All Small Stuff（from U.S.）
by Richard Carlson; translated by Mizuho Ozawa

Over 1.5 million copies sold !

The Life-Changing Magic of Tidying Up
by Marie Kondo

Over 1.4 million copies sold !

The Enzyme Factor
by Hiromi Shinya, M.D.

Over 1.3 million copies sold !

A Compass to Fulfillment
── Passion and Spirituality in Life and Businessby Kazuo Inamori

Great writing

Over 1.2 million copies sold !

How do you recognize great writing? For some, great writing is whena reader doesn’t realize they are actually reading and they simply start
to see…they see inside the author’s mind. Great writing isn’t just about
the text. It’s about the vision it creates.

by Kenichi Sakuma

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The “Trunk Muscle Reset Diet” That Top Models Have Kept SecretOver 1 million copies sold !

Even the Stiffest People Can Do the Splits
by Eiko7

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Introducing our Million-Seller titles
The Enzyme Factor
IN-Brain Revolution

by Hiromi Shinya, M.D.

by Shigeo Haruyama, M.D.

Learn how to live long and be healthy from a worldrenowned, New York and Tokyo based surgeon,

One of the highest records in Japanese publishing history

who has carried out gastrointestinal endoscopic

which sold over 5.5 million copies as series only in Japan.

examinations of more than 600,000 patients.

237 pages / June 1995 / 1,553 yen (w/o tax)

237 pages / July 2005 / 1,600 yen (w/o tax)

IN-Brain Revolution 2
by Shigeo Haruyama, M.D.

The Life-Changing Magic of Tidying Up
by Marie Kondo
A new leader in cleaning up. Live in a clean room

Clear and convincing evidence from medical andforever by using the life-changing KonMari Methodscientific researchers is used to explain why positive

for organizing and storing things. This book soldthinking is such a potent medicine. The author offers

more than 10 million copies worldwide.

practical and sound advice that will change your life.

270 pages / January 2011 / 1,400 yen (w/o tax)

235 pages / October 1996 / 1,553 yen (w/o tax)

Even the Stiffest People Can
Do the Splits

Don’t Sweat the Small Stuff…and It’s All Small Stuffby Richard Carlson

by Eikotranslated by Mizuho Ozawa

A wonderful 4-week stretch program from theOriginally published in English, this Japanese translated“queen of the splits”. Let this book give you theedition has sold over 3.5 million copies as series in Japan.

limber body you’ve always wanted!

246 pages / May 1998 / 1,500 yen (w/o tax)

184 pages / April 2016 / 1,300 yen (w/o tax)

from U.S.

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A Compass to Fulfillment

The “Trunk Muscle Reset Diet”
That Top Models Have Kept Secretby Kazuo Inamori

by Kenichi Sakuma

This “ultimate life philosophy” transcends the realm of

The amazing exercises and diet that have kept

corporate management to offer guidance to all readers

30,000 people in shape, including Miss International

seeking their way through this dark age of chaos.

winners and other celebrities, are now revealed.

246 pages / August 2004 / 1,700 yen (w/o tax)

95 pages / May 2017 / 1,000 yen (w/o tax)
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Sunmark’s eye for new bestsellers

For those who truly seek,
the rewards are truly rewarding
Over 860,000 copies sold !

Zero Training
by Tomomi IshimuraOver 850,000 copies sold !

Before the Coffee Gets Coldby Toshikazu Kawaguchi

Over 700,000 copies sold !

Raise Your Temperature and Improve Your Healthby Masashi Saito, M.D.

Over 660,000 copies sold !

As a Man Thinketh（from U.K.）
by James Allen; translated by Koichi Sakamoto

Over 520,000 copies sold !

What Makes THAT Good for Your Health?
by Hiroyuki Kobayashi, M.D.

Over 500,000 copies sold !

Being Hungry Makes You Healthy
by Yoshinori Nagumo, M.D.

Over 430,000 copies sold !

The Best Way to See through a Mind（from Germany）
by Thorsten Havener; translated by Mihoko Fukuhara

Over 370,000 copies sold !

God Is a 5th-Grader

Are you interested?
If you are not interested in reading the material you are working with,how do you expect your readers to be? Work with text that works for you.
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by SumireOver 360,000 copies sold !

51 Keys to Becoming a Leader People Want to Follow
by Matsuo Iwata
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Netherlands

Mongolia

NorwayFinlandDenmark

TurkeyItaly

Estonia

Czech Republic

LatviaSwedenHungary

UkrainePolandLithuania

Germany

RussiaFrance
U.K.
Spain

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Iceland

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Portugal

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Canada
U.S.

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Romania●

Bulgaria●●●

MexicoSlovakia

Croatia●●●

Serbia●Lebanon●●●Slovenia●

GreeceIsraelBrazilChina

Argentina

Korea
TaiwanⓒTOKYO

Vietnam
CARTOGRAPHIC
CO., LTD.

ThailandIndia
Indonesia

Bestsellers Sunmark has sold overseas

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Sunmark Publishing operates across the world,
currently exporting to over 40 countries
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Health & Beauty

Self-Help

Business

Introducing our books
Spirituality

FictionPicture Books

14

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Health & Beauty
Over 1.2 million copies sold !

The “Trunk Muscle Reset Diet”
That Top Models Have Kept Secretby Kenichi Sakuma
Lose weight effortlessly with fashion models’ best-kept secret.
95 pages / May 2017 / 1,000 yen (w/o tax) / ISBN978-4-7631-3621-3
Rights sold: China, Czech Republic, Italy, Korea, Portugal, Russia, Spain, Taiwan

Korea

Spain

China

TaiwanOver 120,000 copies sold !

The “Trunk Muscle Reset Diet” 2Thin down just where you need itby Kenichi Sakuma
The follow-up volume of the 1,200,000-copy best-selling Trunk Muscle Reset Diet.
158 pages / January 2019 / 1,200 yen (w/o tax) / ISBN978-4-7631-3737-1
Rights sold: Korea, Spain

Character16

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Just as a good book has good characters, we strive to be a publishing company with good character. What is the best character of friend you would like to have in your life?
A publishing company can be a friend that your readers connect with and keep a relationship with.

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Health & Beauty

Over 1 million copies sold !

Over 860,000 copies sold !

Even the Stiffest People
Can Do the Splits

Zero Training

by Eikoby Tomomi Ishimura
RussiaSpain

Portugal

Germany

A wonderful 4-week stretch program from the “queen of
the splits”.

The top diet method that made waves in New York finally reaches Japan!
142 pages / May 2018 / 1,200 yen (w/o tax) / ISBN978-4-7631-3692-3
Rights sold: Korea, Russia, Taiwan, Thailand

184 pages / April 2016 / 1,300 yen (w/o tax) / ISBN978-4-7631-3542-1
Rights sold: China, Finland, France, Germany, Italy, Korea,
Netherlands, Norway, Portugal, Russia, Spain, Sweden, Taiwan,
Thailand, U.K., U.S., Vietnam

U.K.

U.S.

Stay fresh-minded to notice fresh ideas
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Korea

TaiwanThailand

China

Korea

Taiwan

To notice new stories, it helps to be excited by every new day. Every day, there are new scientific discoveries, new world events, new people being born and people passing away.
Even if what you notice is simply a new angle on an old story, that is an original insight.
Being excited by life and the fresh potential of each new day allows one to see and feel these new ideas. This is the duty and pleasure of those who create books.

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Health & Beauty

Over 229,000 copies sold !

Over 270,000 copies sold !

Good Blood Flow Can Resolve Everything

The Stanford Method for Ultimate Sound Sleep

by Akiyoshi Horie

by Seiji Nishino, M.D.

A popular Chinese herbal medicine specialist’s ground-breaking hygiene
practices that improve blood flow and bodily health.

The way of achieving “extreme recovery from exhaustion”
based on scientific research done by a Japanese professor at
Stanford, the “Mecca of sleep research”.

267 pages / March 2016 / 1,300 yen (w/o tax) / ISBN978-4-7631-3536-0

251 pages / March 2017 / 1,500 yen (w/o tax) / ISBN978-4-7631-3601-5

Rights sold: Korea, Mongolia, Russia, Taiwan, Thailand, Vietnam
Korea

TaiwanRights sold: Brazil, China, Korea, Spain, Taiwan, Thailand, Turkey

Korea

China

Over 75,000 copies sold !

Over 29,000 copies sold !

Eating Habits That Improve Blood Circulation

Fall Sound Asleep with Manga!
The Stanford Method for Ultimate Sound Sleep

by Akiyoshi Horie
Rethink your diet to improve the quality and quantity of blood circulation!
223 pages / January 2018 / 1,300 yen (w/o tax) / ISBN978-4-7631-3675-6
Rights sold: Taiwan, Vietnam

Taiwanby Seiji Nishino, M.D.
Learn how to get the best sleep from the comic book adaptation of the best-selling book The Stanford Method
for Ultimate Sound Sleep !
197 pages / August 2018 / 1,300 yen (w/o tax) / ISBN978-4-7631-3711-1

Repeat viewing
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A book is often only read once. Repeat reading will not only bring about new perceptions, but hence, new learning.
Good information can be lost if we are not reminded of it, so put this learning into daily practice. For reading or writing, repeat viewing is essential to keep improving.

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Health & Beauty

Over 180,000 copies sold !

Over 1.4 million copies sold !

The World’s Best Way to Stretch

The Enzyme Factor

by Nakano James Shuichi

by Hiromi Shinya, M.D.

There are a lot of good reasons to get interested in stretching. This book touches on all ofthem and provides the best ways to stay limber and feel great.

Learn how to live long and be healthy from a worldrenowned, New York and Tokyo based surgeon, who has
carried out gastrointestinal endoscopic examinations ofmore than 600,000 patients.

191 pages / February 2016 / 1,300 yen (w/o tax) / ISBN978-4-7631-3522-3
TaiwanRights sold: China, Taiwan, Vietnam

Slovenia

Netherlands

U.S.

Italy

BrazilGermany

MexicoFranceSpain

Lithuania

VietnamChina

237 pages / July 2005 / 1,600 yen (w/o tax) / ISBN978-4-7631-9619-4
Rights sold: Brazil, Bulgaria, China, France, Germany, Indonesia,
Italy, Korea, Lebanon, Lithuania, Mexico, Netherlands, Portugal,
Romania, Slovenia, Spain, Taiwan, Thailand, U.S., Vietnam

Over 50,000 copies sold !

The Best Way in the World to Run and Lose Weight !
by Nakano James Shuichi
This book is for those who struggle tochange their bodies.
238 pages / February 2015 / 1,300 yen (w/o tax)
ISBN978-4-7631-3435-6
Rights sold: China, Korea, Taiwan, Thailand

Truth will always win
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Thailand

Korea

China

TaiwanIndonesia

TaiwanWe like to work with writers who have experienced much in life and bring their precious learning to others.
Be it academic or otherwise, truth is what connects. It ideally advances people and society. Back the truth and you always back a winner.

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Self-Help
Over 10 million copies sold in 43 countries and regions !

The Life-Changing Magic of Tidying Up
by Marie Kondo

U.S.

IcelandItaly

The cleaning method that shocked the world!
Live in a clean room forever by using the life-changing KonMari Method
for organizing and storing things.
270 pages / January 2011 / 1,400 yen (w/o tax)

The Life-Changing Magic of Tidying Up 2

Korea

TaiwanGermanyby Marie Kondo
279 pages / October 2012 / 1,400 yen (w/o tax)

Over 192,000 copies sold !

The Illustrated Guide to
The Life-Changing Magic of Tidying Up

BrazilU.K.

Thailandby Marie Kondo
252 pages / January 2015 / 1,300 yen (w/o tax) / ISBN978-4-7631-3427-1

SerbiaLebanonMongolia

Czech
Republic

IsraelHungary

Over 68,000 copies sold !

The Life-Changing Manga of Tidying Up:
A Magical Storyby Marie Kondo and Yuko Uramoto
190 pages / February 2017 / 1,200 yen (w/o tax) / ISBN978-4-7631-3551-3

Experience the Magic of Tidying Up
Every Day

PolandTurkeySlovakia

Spain

Denmark

SwedenRussiaPortugal

Catalonia

by Marie Kondo
190 pages / January 2014 / 1,600 yen (w/o tax)
Rights sold: Azerbaijan, Brazil, Bulgaria, Canada, Catalonia, China, Croatia, Czech
Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland,
Indonesia, Israel, Italy, Korea, Latvia, Lebanon, Lithuania, Mexico, Mongolia,
Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia,
Spain, Sweden, Taiwan, Thailand, Turkey, U.K., Ukraine, U.S., Vietnam
Over 10 million copies sold worldwide as in seriesOver 2,381,000 copies sold in Japan as in series

Sold in 43 countries and regions

Producing the author’s masterpiece24

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When embarking on a book, go into it with the mind that you will produce a definitive work that will make even the author say that it’s his/her greatest work.

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Self-Help

Over 170,000 copies sold !

Over 144,000 copies sold !

Seeing, Knowing, Thinking

Give Yourself Some Spaceby Bao Nakashima

by Hisako Yukawa

Poignant online posts that are causing quite a stir!
A self-enlightenment book written by a 10-year-old!

Germany

NorwayOpen your heart, and don’t judge.
A wise 90-year-old lawyer explains how to be the best version of yourself.

China

125 pages / August 2016 / 1,200 yen (w/o tax) / ISBN978-4-7631-3477-6

191 pages / November 2017 / 1,300 yen (w/o tax) / ISBN978-4-7631-3663-3

Rights sold: China, Germany, Korea, Norway, Portugal, Taiwan, Vietnam

Rights sold: Korea, Taiwan, Thailand

Over 110,000 copies sold !

Vietnam

Korea

Taiwan

Korea

Over 58,000 copies sold !

You Don’t Need to Bear

What to Do, What Not to Do

by Maya Kobayashi

by Teruko Kobayashi

Stop making senseless modesty and unnecessary bluff. Love yourself,
live honestly! Life hints from a well-known newscaster, who experienced
numbers of incidents in her personal life.

Life hints from an 82-year-old beauty expert. Looking back on her own
past failures, author Teruko Kobayashi explains 25 do’s and don’ts that
can help people today.

215 pages / November 2018 / 1,400 yen (w/o tax) / ISBN978-4-7631-3715-9

249 pages / January 2018 / 1,500 yen (w/o tax) / ISBN978-4-7631-3672-5

Korea

VietnamRights sold: Korea, Vietnam

Finding the “diamond in the rough” in an unknown writer26

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An author’s first book is the one that overwhelmingly reflects their energy. Authors who are famous now were once unknown.
Editors show their true skill when they bring out that initial explosive power and refine it into a book.

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Self-Help

Business

Over 50,000 copies sold !

Over 4.5 million copies sold all over the world !

A Compass to Fulfillment by Kazuo Inamori

The Rule of the Mirror: Complete Version

This “ultimate life philosophy” transcends the realm of corporate
management to offer guidance to all readers seeking their way
through this dark age of chaos.

by Yoshinori Noguchi
Why have 90% of readers been brought to tears by this book? The moving
story that sold over 1 million copies has been resurrected!

Spain

TaiwanOver 180,000 copies sold !

The Kyocera Philosophy by Kazuo Inamori

The Truth About Money

608 pages / June 2014 / 2,400 yen (w/o tax) / ISBN978-4-7631-3371-7

by Hitori Saito

Rights sold: China, Korea, Taiwan, Vietnam

A book about getting rich that only the highest income taxpayer in Japan
could have written.

Over 100,000 copies in a week !

155 pages / March 2016 / 1,600 yen (w/o tax) / ISBN978-4-7631-3546-9

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ThailandCatalonia

Over 44,000 copies sold !

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Korea

China

Over 3.1 million copies sold in China
Rights sold: China, France, Germany, Korea, Taiwan, Thailand, Turkey, U.S.,
VietnamRights sold: Catalonia, Spain, Vietnam

Making a book out of the author’s core message

U.S.

246 pages / August 2004 / 1,700 yen (w/o tax) / ISBN978-4-7631-9543-2

128 pages / January 2017 / 1,200 yen (w/o tax) / ISBN978-4-7631-3502-5

Rights sold: Korea, Taiwan

France

China

Korea

Taiwankokoro – The Mind. by Kazuo Inamori
Taiwan205 pages / June 2019 / 1,700 yen (w/o tax) / ISBN978-4-7631-3243-7

If you just edit a book to give it a theme that you think might be popular, you will only end up scattering the energy that the author put into the book.
By focusing on an unusual, yet essential part that maybe even the author had never realized, you can produce a book that is full of the author’s original energy.

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Business

Over 233,000 copies sold !

Over 360,000 copies sold !

51 Keys to Becoming a Leader People Want to Follow

Successful Salespeople Don’t Beg!

by Matsuo Iwata

by Akira Kagata

A former CEO of The Body Shop master franchisee in Japan and Starbucks Coffee
Japan talks about how to become the kind of leader that people want to follow.

How to become a salesperson people can’t wait to buy from.

254 pages / October 2012 / 1,400 yen (w/o tax) / ISBN978-4-7631-3250-5

231 pages / February 2011 / 1,300 yen (w/o tax) / ISBN978-4-7631-3116-4

Rights sold: China, Korea, Taiwan, Th ailand, Vietnam

Over 31,500 copies sold !

Thailand

China

Taiwan51 Words to Becoming a Leader People Want to Follow

Rights sold: China, Korea, Taiwan, Thailand, Vietnam

China

ThailandOver 31,000 copies sold !

by Matsuo Iwata

Successful Salespeople Don’t Sell Products!

250 pages / January 2015 / 1,400 yen (w/o tax) / ISBN978-4-7631-3412-7
Rights sold: Taiwan
TaiwanOver 70,000 copies sold !

by Akira Kagata
The most important things for salespeople are “Love” and “Passion”.

51 Keys to Becoming a Reliable Subordinate

159 pages / April 2013 / 1,300 yen (w/o tax) / ISBN978-4-7631-3260-4

by Matsuo Iwata

Rights sold: China, Taiwan, Thailand, Vietnam

253 pages / May 2013 / 1,400 yen (w/o tax) / ISBN978-4-7631-3302-1
Rights sold: China, Taiwan, Th ailand, Vietnam

The next big hit can come from the bizarre
30

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Thailand

China

TaiwanTaiwanThe bizarre is when things are diﬀerent from their generational norm. These things actually have the potential to make something that will bring forth the next generation.
Just as many living things adapt when presented with a sudden change, new bestsellers come about when there’s a fresh new image or surprise.

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Spirituality

Over 370,000 copies sold !

Over 275,000 copies sold !

God Is a 5th-Grader

Why Successful People Visit Shrines

by Sumireby Ryuhei Yagi

A 10-year-old who remembers her life before birth has always known the secret to true
happiness. Many readers are in tears within the first 13 pages.

All successful Japanese businesspeople, politicians, and military commanders have known this ancient“system” for getting prayers answered!

160 pages / March 2018 / 1,200 yen (w/o tax) / ISBN978-4-7631-3682-4

341 pages / July 2016 / 1,500 yen (w/o tax) / ISBN978-4-7631-3564-3
TaiwanRights sold: Korea, Taiwan

Rights sold: Taiwan

Over 75,000 copies sold !

Over 100,000 copies sold !

Talking to the Devil ‒‒The Majority Rule

How to Become a “Dragon Whisperer”

by Mitsuro Satoby Hikari Osugi

More impactful than the best-selling book Talking to God.
An entertaining novel that will change your values.

Are you ready to ride on the back of a dragon?
Here is a guide to a wonderful existence filled with happiness.

574 pages / October 2017 / 1,700 yen (w/o tax) / ISBN978-4-7631-3654-1

211 pages / February 2016 / 1,300 yen (w/o tax) / ISBN978-4-7631-3488-2

Rights sold: China, Korea, Taiwan, Vietnam

Rights sold: –Korea

Publishing books with surprises that reverse common sense32

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TaiwanPeople are able to change when they are surprised by something. Change is growth. Strive to produce books that can change readers and eventually the world.
Create books that shed light on a future that our generation has not yet discovered.

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Spirituality

Over 153,000 copies sold in Japan !

Over 3 million copies sold all over the world !

Lessons from a Sadistic Universe When
I Was 20,000,000 Yen in Debt by Hiroshi Koike

The Hidden Messages in Water
by Masaru Emoto

Can spirituality actually change your life? When drowning in debt, try this method ofborrowing strength from the universe to turn your life around!
271 pages / September 2016 / 1,400 yen (w/o tax) / ISBN978-4-7631-3582-7
Rights sold: Korea, Taiwan, Th ailand

Thailand

Korea

Read this book and see how the microscopic crystals of frozen
water (ice) are actually teaching us the ways the universe works
and we humans should live. The long-awaited collection ofwritings by an internationally acclaimed author.

U.S.

MexicoKorea

Germany

China

FinlandTurkeyRomania

Italy

Hungary

Brazil206 pages / November 2001 / 1,600 yen (w/o tax) / ISBN978-4-7631-9396-4
Rights sold: Brazil, Bulgaria, China, Croatia, Estonia, France, Germany,
Hungary, Iceland, Indonesia, Italy, Korea, Latvia, Lithuania, Mexico,
Netherlands, Norway, Poland, Portugal, Romania, Sweden, Taiwan, Turkey,
Ukraine, U.S., Vietnam

Over 40,000 copies sold !

Manga Lessons from a Sadistic Universe When
I Was 20,000,000 Yen in Debt by Hiroshi Koike
286 pages / April 2018 / 1,400 yen (w/o tax) / ISBN978-4-7631-3691-6

Over 94,000 copies sold in Japan !

Rights sold: Korea
Korea

Over 50,000 copies sold !

Unbelievable World Principles the Sadistic Universe Didn�t
Teach Me When I Was 20,000,000 Yen in Debt by Hiroshi Koike

The Hidden Messages in Water 2
by Masaru Emoto
238 pages / January 2003 / 1,600 yen (w/o tax) / ISBN978-4-7631-9481-7
Rights sold: Brazil, China, France, Germany, Hungary, Indonesia, Italy, Korea,
Mexico, Netherlands, Portugal, Romania, Russia, Turkey, U.S., Vietnam

254 pages / April 2019 / 1,400 yen (w/o tax) / ISBN978-4-7631-3757-9
Rights sold: Korea

Passing on the energy in the books to the readers34

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FranceTaiwanBooks contain a combined energy of all the people that pour their energy into them. From the author, to all the people involved up to the time the books reach their readers.
The more energy a book contains, the more people talk about it and spread news about it.
For that reason, each person working on a Sunmark book plays their part to ensure that the energy reaches its highest level.

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Fiction
Over 850,000 copies sold !

Before the Coffee Gets Coldby Toshikazu Kawaguchi
I want to relive those days...
Four heartwarming miracles that occur at a coffee shop that acts as a time machine.
348 pages / December 2015 / 1,300 yen (w/o tax) / ISBN978-4-7631-3507-0
Rights sold: Brazil, China, Czech Republic, Germany, Hungary, Indonesia, Italy, Korea, Netherlands,
Spain, Taiwan, Thailand, Turkey, U.K., Ukraine, Vietnam

Czech Republic

Germany

VietnamThailand

China

TaiwanVietnam

Korea

TaiwanOver 250,000 copies sold !

Before the Lies Are Revealedby Toshikazu Kawaguchi
This is the highly anticipated follow-up to Before the Coff ee Gets
Cold, which sold over 850,000 copies and was nominated forJapan Booksellers’ Award.
303 pages / March 2017 / 1,300 yen (w/o tax) / ISBN978-4-7631-3607-7
Rights sold: Czech Republic, Korea, Taiwan, Vietnam

Over 140,000 copies sold !

Before Your Memory Fades
by Toshikazu Kawaguchi
The series has sold a million copies, and this is the latest followup to the best-selling book Before the Coff ee Gets Cold, which
was made into a movie.
382 pages / September 2018 / 1,400 yen (w/o tax) / ISBN978-4-7631-3720-3
Rights sold: Korea, Taiwan

Valuing challenges over security
36

2019_英文カタログ_本文_0820再.indd 36-37

TaiwanIt’s impossible to produce books that are loved by readers and have an impact on people’s lives unless you always set your mind on work that goes beyond the confines of “work”.
Venture out and don’t be discouraged if you fail the first time. Later on, the chances you take will pay oﬀ and lead to even bigger success.

37

19/08/20 20:47

Picture Books

Over 236,000 copies sold !

Over 80,000 copies sold !

Festival of Life

Mom, I Chose You!

by Kazuhisa Kusaba and Motonao Heianza

by Nobumi

Best-selling picture book series, sold more than 384,000 copies.
This is a story about life…where we come from, how we areconnected to others and where we will go in the future.

TaiwanA wonderful picture book by popular author Nobumi
that will warm every mother’s heart.
32 pages / August 2017 / 1,200 yen (w/o tax) / ISBN978-4-7631-3642-8

27 pages / October 2004 / 1,500 yen (w/o tax) / ISBN978-4-7631-9611-8

Rights sold: China, Korea, Taiwan, Thailand, Vietnam
TaiwanRights sold: China, Taiwan, Vietnam

Korea

China

Over 15,000 copies sold !
Over 79,000 copies sold !

Over 18,000 copies sold !

My Dog and I Were Born on the Same Day

23 pages / March 2007 / 1,500 yen (w/o tax) / ISBN978-4-7631-9742-9

24 pages / January 2013 / 1,500 yen (w/o tax) / ISBN978-4-7631-3276-5

Rights sold: China, Vietnam

Rights sold: China, Vietnam

A touching, lifelong bond.
A heartwarming, profound story by picture book author
Nobumi.

Over 39,000 copies sold !

Over 12,000 copies sold !

Rights sold: Korea, Taiwan

23 pages / May 2010 / 1,500 yen (w/o tax) / ISBN978-4-7631-3050-1

24 pages / March 2015 / 1,600 yen (w/o tax) / ISBN978-4-7631-3439-4

Over 14,000 copies sold !

Rights sold: China, Vietnam

Rights sold: China, Vietnam

Series #2 Festival of Life : We Are All Related !

Series #4 Festival of Life : We Are Shining !

Over 10,000 copies sold !

Santa Claus Passport
32 pages / November 2016 / 1,200 yen (w/o tax) /ISBN978-4-7631-3578-0
Rights sold: China, Korea, Vietnam

32 pages / November 2018 / 1,200 yen (w/o tax) / ISBN978-4-7631-3732-6

Series #3 Festival of Life : Thank You !

Series #5 Festival of Life : To the Future

God Above My Head
32 pages / June 2016 / 1,200 yen (w/o tax) / ISBN978-4-7631-3553-7

Over 384,000 copies sold in Japan as in series

Simplicity is indeed truth
38

2019_英文カタログ_本文_0820再.indd 38-39

Rights sold: China, Vietnam

China

The truth is written in simple language that is easy to understand. It’s actually easier to write something complicated.
You can tell the real ability of an author if they are able to simplify both easy and diﬃcult subject matter into something that people can understand without any diﬃculty.
Allowing one to think about the message, not the medium it is conveyed by.

39

19/08/20 20:47

Over 1.8 million copies sold in Japan

Don’t Sweat the Small Stuff Series
by Richard Carlson(and Kristine Carlson / Don’t Sweat the Small Stuff in Love)translated by Mizuho Ozawa
from U.S.

Don’t Sweat the Small Stuff …and It’s All Small Stuff
Don’t Sweat the Small Stuff with Your Family
3
Don’t Sweat the Small Stuff at Work
4
Don’t Worry, Make Money
Don’t Sweat the Small Stuff in Love

1

2

5

Original Edition

1

2

3

5

4

Bestsellers licensed
to Sunmark

from overseas
More international masterpieces, to more
Japanese readers, than any other publisher
1240

2019_英文カタログ_本文_0820再.indd 40-41

3

4

5

41

19/08/20 20:47

Over 357,000 copies sold in Japan

Over 630,000 copies sold in Japan

E-Squared Series

The Best Way to See through a Mind Series

by Pam Grouttranslated by Naomi Sakurada( Ich Weiß, was du denkst )Original Edition

by Thorsten Havener
translated by Mihoko Fukuhara / Satomi Shibata

from U.S.

from Germany

E-Squared
E-CubedOriginal Edition

1
2

Thank & Grow Rich
Art & Soul, Reloaded

1

3

2

4

The Best Way to See through a Mind
(Ich Weiß, was du denkst)

1

1

2

3

4

Think What You Know
(Denk doch, was du willst )2

Don�t Think About a Blue Elephant !
(Denken Sie nicht an einen blauen Elefanten! )3

4

Without Words: What Others Think About You(Ohne Worte: Was andere über dich denken)

Thinking of the positive vector
42

2019_英文カタログ_本文_0820再.indd 42-43

4

3

3
4

3

1

2

4

1

2

If the people producing a book are determined to make it a success, the book is on its way to becoming a bestseller.
If the writers themselves don’t set their goals high and have a clear vision of the prospects, they won’t be able to see the course they should take to get there.

43

19/08/20 20:47

Over 130,000 copies sold in Japan

Original edition sold over 2 million copies

The Art of the Good Life

Life-Changing Lessons(Die Kunst des guten Lebens )(Ta deuxième vie commence quand tu
comprends que tu n’en as qu’une ...)by Rolf Dobellitranslated by Mitsu Yasuhara

by Raphaëlle Giordanotranslated by Aya Kouno

from Germany

from France
Original Edition

Original Edition

Original edition sold over 1 million copies

Original edition sold over 180,000 copies

Charming Gut

The Obesity Code( Darm mit Charme )by Jason Fung, M.D.
translated by Masako Tagaya

by Giulia Enders
translated by Tomoko Okamoto and
Kei Hasegawa

from Canada
Original Edition

Original Edition

from Germany

Over 140,000 copies sold in Japan

Original edition sold over 1.8 million copies

The Answer

The Slave ( El Esclavo )by Allan Pease and Barbara Peasetranslated by Yoshie Ichinaka

by Anand Dilvartranslated by Takamasa Inuifrom U.K.

from Mexico
Original Edition

How to learn from the naturally occurring principles of life
44

2019_英文カタログ_本文_0820再.indd 44-45

Original Edition

The natural universal principles of life govern more than we easily recognize. Everything from living things, to the rise and decline of businesses and nations,are all governed by the natural universal principles. Sunmark keeps all this in mind when thinking about the direction that a book is likely to take.
We keep our goals high, while being aware of staying in harmony with the natural principles of life.

45

19/08/20 20:47

Original edition sold over 1 million copies

Original edition sold over 5 million copies

The Wonderful Things You Will Be

The Rainbow Troops

by Emily Winfield Martin
translated by Chihiro Nakagawa( Laskar Pelangi )by Andrea Hiratatranslated by Hiroaki Kato and Shintaro Fukutake

from U.S.

from Indonesia
Original Edition

Original Edition

Original edition sold over 6 million copies

Original edition sold over 8.5 million copies

A New Earth

Agape ( Ágape )by Eckhart Tolle
translated by Toshiko Yoshida

by Padre Marcelo Rossi
translated by Keisuke Izumi and Noriko Wada

from U.S.
Original Edition

from Brazil
Original Edition

Over 1.5 million copies sold in Japan

Over 1.1 million copies sold in Japan

Conversations with God Series

Never Study but Learn English! Series

by Neale Donald Walsch translated by Toshiko Yoshida

by Chan-yong Jung translated by Sunho Kim and Naohiro Miyamoto

from U.S.

from Korea

Original Edition

We are not satisfied with results that are within our expectations
46

2019_英文カタログ_本文_0820再.indd 46-47

Original Edition

Rather than be content when a book is well received, we constantly think of ways to extend its potential.
Even for books that have only been on sale for a few hours, we think about the timing for a second and third release. Once again actively planning how to extend the sales.

47

19/08/20 20:47

“Publishing the English edition of The Hidden Messages in Water wasa big step forward for our company.”
Richard Cohn, Publisher, Beyond Words Publishing, U.S.
（Published the U.S. edition of The Hidden Messages in Water. It becamea bestseller, selling over 430,000 copies. They also
published Rhonda Byrne’s The Secret, which also becamea bestseller with over 10 million copies sold.）“We are very glad that, together with Sunmark, we have been able
to produce bestsellers in each other’s respective country. We lookforward to maintaining a good relationship.”Satisfied Sunmark partners from all over the world

Read what other publishers have to
say about Sunmark

Shin Kyong Lyol, Publisher, Thenan Contents Group, Korea（Thenan Publishing’s book Working like Samsung was translated anddistributed in Japan by Sunmark Publishing, where it became a bestseller.
Likewise, Thenan Contents Group distributed The Life-Changing Magicof Tidying Up in Korea, which also became abestseller.）“The Life-Changing Magic of Tidying Up, which was originallypublished by Sunmark, became a bestseller here in Germany. I was
not surprised – it is a great book and I’m happy that we could benefit
from our relationship with Sunmark in this way.”
Carolin Mungard, Foreign Rights & Contracts Director, Rowohlt
Verlag, Germany（The Japanese edition of bestseller Ich weiß, was du denkst, which has soldover 350,000 copies in Germany, has sold more than 430,000 copies in Japan.
The author has also made appearances in Japan. The German edition of The
Life-Changing Magic of Tidying Up has been on the
SPIEGEL bestseller list.）48

2019_英文カタログ_本文_0820再.indd 48-49

49

19/08/20 20:47

“We have published many of Sunmark Publishing’s bestsellers and“We’d like to continue working with Sunmark Publishing, which

continue to exchange information with them. We are currently publishinghas a very interesting booklist.”

in Italy, France and Spain and we plan to expand in other countries.”

Marie-Anne Jost-Kotik, Editorial Director, Editions First, France

Giorgio Gustavo Rosso, Chairman, Macro Gruppo Editoriale, Italy（The French edition of The Life-Changing Magic of Tidying Up has sold more

（They published the Italian editions of IN-Brain Revolution and The

than 50,000 copies over the first 4 months, which is a great hit in France.

Enzyme Factor. They have a contract with Sunmark Publishing to

They put much energy into book promotion by organizing

exchange information about Japan, Asia and Europe.）

interviews with major French media and inviting theauthor Marie Kondo to France for the Paris Book Fair.）“The Hidden Messages in Water series has sold more than 1 million copies
in China. Sunmark Publishing’s representative President Ueki is one of themost honorable editors I know.”
Mingjun Chen, President, Thinkingdom Media Group Ltd., China（A multiple million-seller publisher that has published many Japanese books in
China, from novellas to works of non-fiction. They are
the fastest-growing publisher in China.）“I am happy to say that all books we have bought from Sunmark arevery good in Vietnam, and are well received by Vietnamese readers.
I would like to say ‘thank you so much’ to all our brothers andsisters at Sunmark, one of the best Japanese publishing houses.”Dr. Nguyen Manh Hung, President, Thai Ha Books Publishing
House, Vietnam“The Taiwanese edition of The Enzyme Factor has sold more than 400,000（One of the major publishers in Vietnam and a member of
the Central Committee of Vietnam Book and Publishingcopies. We share a wonderful partnership with Sunmark Publishing.

Association. They publish many translated masterpieces fromPresident Ueki and I often exchange information on bestsellers, and weoverseas countries including Japan. They have released thetalk of management policies.”

Vietnamese edition of The Hidden Messages in Water series.）

Cary Chien, President, The Eurasian Publishing Group, Taiwan（A Taiwanese publisher that continues to make rapid
progress and holds the record for publishing Taiwan’s
first million-seller, The Secret.）“I have had the pleasure to work together with the great people
at Sunmark for over 10 years. On Sunmark’s behalf I have sold50

2019_英文カタログ_本文_0820再.indd 50-51“The Life-Changing Magic of Tidying Up has sold more than 1 million

English-language rights for The Life-Changing Magic of Tidying Up

copies in its first year and reached #1 on The New York Times bestseller list

to publishers in the U.S. and U.K., and the book has become anfor 27 consecutive weeks. We are delighted to count Marie Kondo as one

international bestseller. It has been the highlight of my professionalof our esteemed authors.”

career.”Lisa Westmoreland, Senior Editor, Ten Speed Press, U.S.

Neil Gudovitz, President, Gudovitz & Company Literary Agency, U.S.

（A non-fiction imprint of the Crown Publishing Group. The U.S.

（Neil represents The Life-Changing Magic of Tidying Up and has soldedition of The Life-Changing Magic of Tidying Up has become atranslation rights to publishers in more than 30 language-markets. He also

million-seller and hit #1 in major bestseller lists such as Amazon,has sold Sunmark Publishing rights for well-known titles such as books in the

The New York Times, Los Angeles Times, and Barnes & Noble.）

Conversations with God series and Eckhart Tolle’s A New Earth.）

51

19/08/20 20:48

Publishers Weekly features Sunmark Publishing

Hiroyuki Kobayashi’s What Makes THAT Good for Your

right energy to our readers, we will publish it. In fact,

Generating Positive Energy and Results
at Sunmark Publishing

Health? (420,000 copies), and Junichiro Kameda’s Why

unknown authors have even more potential to astound us

Successful Business People Use Big Wallets (260,000 copies,

with their popularity.” Not surprisingly, Sunmark ranks #1

with the Chinese edition now #4 on China’s online bookstore

in the Japanese book industry in the ratio of bestsellers to

Dangdang.com). Last year, titles by Kondo, Kameda, andthe number of books published. Translations account forby Teri Tan

Kobayashi ranked #6 (in the general category), #7 (business),roughly 15% of Sunmark’s catalogue. Richard Carlson’sand #8 (nonfiction), respectively, on Japan’s bestsellers list.

Don’t Sweat the Small Stuff (1.731 million copies sold) and

But for English-speaking readers, the most recognizable

James Allen’s As a Man Thinketh (560,000 copies), forSunmark title is perhaps Masaru Emoto’s The Hidden

instance, rank #2 and #8, respectively, on its all-timeMessages in Water, which was a New York Times bestseller forbestseller list. German mind reader/entertainer Thorsten

28 weeks after the English edition came out in 2004.

Havener’s Ich weiss, was du denkst, released last August, has

Together, the English and German editions have sold morealready sold 420,000 copies. Surprisingly, Sunmark, whichthan half a million copies—a remarkable achievement for

was established in 1971, has no advertising department.

an author and publishing company scarcely known in theInstead, Ueki plans individualized promotional campaigns

West. The Chinese edition, also published in 2004, hasfor each title based on what has worked for similar books.

already surpassed the one million-copy mark. Then there is

For Kondo’s title, for instance, Takahashi showed the book

A Compass to Fulfillment by Kazuo Inamori (founder ofto 10 influential people in the blogosphere and magazine

Kyocera, an electronics company), published in 2005, withsector. Next came an advertisement with 17 reader comments

1.7 million copies in circulation worldwide. For Ueki, hisin the Asahi Shimbun, one of the country’s five national

company’s sleeper hit remains Shigeo Haruyama’s 1995

newspapers. When the ad was placed, the book was being

book, IN-Brain Revolution, the second bestselling title inreprinted every other day to meet rising demand. More

Japan’s publishing history at that time, with sales exceeding

advertisements on Tokyo’s commuter trains and in other4.1 million copies. So far, Sunmark has five million-copy

newspapers followed. “Newspaper advertising works very

bestsellers, something that Ueki finds harder to achieve

well in Japan, especially for health books. We also capitalize

today when readers flit rapidly from one title to another.

on TV programs about the author to promote her title,” says

“Hitting one million copies or landing on the bestseller list

Ueki, whose sales team works to keep bookstore returns low.
All Sunmark’s bestsellers boast a return rate of less than 2%.

G

uided by the mission to put life’s energy in the hands ofsellers available to overseas readers. The company’s current

is a byproduct of the process. We just want to publish thereaders, Tokyo-based Sunmark Publishing publishes#1 title, The Life-Changing Magic of Tidying Up by debut

best for our readers. If the author is unknown, but thebooks about self-help/improvement, health, and generalauthor Marie Kondo, for instance, has sold 1.25 million

message is inspirational or powerful and would bring thewell-being. Company president and publisher Nobutaka

copies since January 2011 and is now available in Chinese,

Ueki says, “Everything that works in accordance with

Korean, and German. It is #9 in Taiwan in overall sales

nature is important. A book to us is a form of energy. Afterthrough online bookstores. Editorial director Tomohiro

working with an author to create an energy-fi lled book, weTakahashi says, “The eight months spent polishing thecarry out a series of promotional campaigns to boost themanuscript with the author is worth every minute. We dobook with even more energy.” Sunmark, he adds, produces

not outsource the editorial function, and each of our 15 in-positive-energy books that advocate the joy of living andhouse editors works very closely with our authors.” For theseek to provide relief from the stresses of life. “A book based

editors to be able to contribute constructively to a book,on scandals may sell like hot cakes, but will ultimately

Ueki ensures that “they do even more research than the

produce negative energy. Th is is not for us.” Believing in theauthor. That is our editorial principle.” Other new bestsellers

universality of challenges, hopes, and dreams regardless of

include Yoshinori Nagumo’s Being Hungry Makes You

race, language, and location, Ueki aims to make his best-

Healthy (500,000 copies sold since its January 2012 release),──From the article in Publishers Weekly, May 21st, 2012

Following other new articles in PW.
52

2019_英文カタログ_本文_0820再.indd 52-53

53

19/08/20 20:48

Established Kyoiku Changed name to
Kenkyusha Co., Ltd. Sunmark
Publishing, Inc.

1971

1981

1990

1992

1993

1996

1997

1998

2001

2002

2003

2004

2005

Illnesses Caused byMothers series by
Shigemori Kyutoku
became a bestseller,
over 800,000 copies
and ignited an“illnesses caused bymothers” boom.

The Young Adult
Guidebook series
became a millionseller, establishingitself as a must-readfor the young
generation.

The Next Ten
Years: Discovering
How to Live by
Yukio Funai
became a bestseller
and turned into a
series.

An Earth Saving
Revolution by
Teruo Higa first
introduced therevolutionary newtechnology of
Effective
Microorganisms(EM) to Japan,
arousing much
public attention.

IN-Brain
Revolution by
Shigeo Haruyama,
combined with its
sequels, became abestseller exceeding
5.5 million copies
and a major social
phenomenon.

Started the Japanesetranslations of theConversations
with God series by
Neale Donald
Walsch. The Divine
Code of Life:
Switch on Your
Genes by Kazuo
Murakami becamea bestseller.

The Japanesetranslation of Don’t
Sweat the Small
Stuff …and It’s All
Small Stuff by
Richard Carlson
became a millionseller.

The Japanesetranslation of Korean#1 bestseller NeverStudy but Learn
English! series by
Chan-yong Jungbecame a bestseller,
surpassing 500,000
copies.

Water crystal
photography book
The Hidden
Messages in Water
by Masaru Emotosold over 130,000
copies and became alongtime bestseller.

The Japanesetranslation of As a
Man Thinketh by
James Allen became abestseller exceeding
350,000 copies.

A Compass to
Fulfillment by Kazuo
Inamori, Kyocera andKDDI founder,
became a bestseller,
exceeding 210,000
copies.

Life Will Get Better,
No Matter What! by
Ken Honda became abestseller with over
200,000 copies sold,as did The Enzyme
Factor by Hiromi
Shinya, which soldover 370,000 copies.

For roughly half a century, we have been supplying “Your life in your hands”. Choosing books

History of Sunmark Publishing 1971–2018

suited to the era, we have been trying to make our books special for each of its readers.

507,000

205,000

265,000

260,000

205,000

1.8 million

250,000

Illnesses Caused byMothers
Shigemori Kyutoku(July 1979)

The Young Adult
Guidebook IV: The
Opposite Sex(January 1988)

An Earth Saving
Revolution
Teruo Higa
(October 1993)

Changing Your
Image Makes You
Healthy
Yoshitoshi
Shinohara(June 1996)

The Divine Code of
Life: Switch on
Your Genes
Kazuo Murakami(July 1997)

Don’t Sweat the
Small Stuff …andIt’s All Small Stuff
Richard Carlson(June 1998)

Never Too Late to Start
Kaoru Nakajima(July 1999)

505,000

170,000

4.1 million

1.34 million

250,000

200,000

285,000

Illnesses Caused byMothers 2
Shigemori Kyutoku(July 1980)

The Next Ten
Years: Discovering
How to Live
Yukio Funai(June 1992)

IN-Brain
Revolution
Shigeo Haruyama,
M.D.
(June 1995)

IN-Brain
Revolution 2
Shigeo Haruyama,
M.D.
(October 1996)

Conversations
with God
Neale Donald
Walsch(September 1997)

Don’t Worry,
Make Money
Richard Carlson(March 1999)

Never Study but
Learn English!
Chan-yong Jung
(January 2001)

copies soldcopies soldcopies soldcopies sold54

2019_英文カタログ_本文_0820再.indd 54-55

copies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies sold

230,000
copies sold

Never Study but
Learn English!
(CD Included)
Chan-yong Jung
(June 2001)

280,000
copies sold

The Hidden Messagesin Water
Masaru Emoto(November 2001)

200,000
copies sold

A Top Recruitment
Pro Explains About
Successful People andUnsuccessful People
Yoshio Yasuda(February 2003)

660,000
copies sold

As a Man Thinketh
James Allen(April 2003)

1.3 million
copies soldA Compass to
Fulfillment
Kazuo Inamori(August 2004)

200,000
copies soldLife Will Get Better,
No Matter What!
Ken Honda(January 2005)

230,000

1.41 million

Festival of Life
Kazuhisa Kusaba andMotonao Heianza(October 2004)

The Enzyme Factor
Hiromi Shinya, M.D.
(July 2005)

copies soldcopies sold55

19/08/20 20:48

2006

2007

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

In addition to thebestsellers Don’t Pick
Up That $10 Bill on
the Ground! by
Yoshio Yasuda (over300,000 copies), andA Study Method that
Makes Dreams
Come True by
Makoto Ito (over200,000 copies), The
Enzyme Factor by
Hiromi Shinya
became a millionseller in one year since
its launch.

The Enzyme Factor 2
by Hiromi Shinyasold over 340,000
copies, and originallyreleased in 2004,
A Compass to
Fulfillment by Kazuo
Inamori increased its
printings to become alongtime bestseller,
exceeding 550,000
copies.

Raise Your
Temperature andImprove Your
Health by Masashi
Saito became abestseller over
600,000 copies. Also,
A Compass to
Fulfillment
reclaimed the
spotlight in Octoberwhen its sales
surpassed 660,000
copies.

Techniques for
Freeing Your Mindof Stress by Hideho
Arita became a hit
exceeding 200,000
copies. Also, thee-book application
The Courage to Take
the Next Step by
Nobukazu Kuriki
launched in
September became ahit, exceeding 10,000
downloads.

The Life-Changing
Magic of Tidying Up byMarie Kondo (over 1.1
million copies), What
Makes THAT Good forYour Health? by
Hiroyuki Kobayashi(over 320,000 copies),
Why Successful
Business People Use
Big Wallets by
Junichiro Kameda (over230,000 copies) and theJapanese translation of
The Best Way to See
through a Mind byThorsten Havener(selling over 220,000
copies) all became
bestsellers.

Being Hungry Makes
You Healthy by
Yoshinori Nagumo (over500,000 copies),
Successful Salespeople
Don’t Beg! by Akira
Kagata (over 200,000
copies), The LifeChanging Magic of
Tidying Up 2 by Marie
Kondo (over 260,000
copies) all became
bestsellers. 51 Keys to
Becoming a Leader
People Want to Follow
by Matsuo Iwata,
released in October,became a hit with over
120,000 copies sold.

A Compass to
Fulfillment by Kazuo
Inamori became amillion-seller in its
10th year sincerelease. 51 Keys to
Becoming a Leader
People Want toFollow, released theprevious year, becamea bigger hit with over
290,000 copies sold.

The Japanesetranslation of
E-Squared by Pam
Grout sold 240,000
copies to become abestseller.

Marie Kondo wasselected in TIME
Magazine’s “The 100
Most Influential
People,” and the U.S.
edition of The
Life-Changing Magicof Tidying Up
became a millionseller.

Before the Coff ee
Gets Cold by
Toshikazu Kawaguchi
became a bestseller,
exceeding 300,000
copies. Even the
Stiff est People Can
Do the Splits by Eikoignited a massive
boom, and just 7
months after release,
it became a millionseller.

Before the Coff ee Gets
Cold by Toshikazu
Kawaguchi wasnominated for Japan
Booksellers’ Award andsold over 580,000
copies. The Stanford
Method for Ultimate
Sound Sleep by Seiji
Nishino (over 270,000
copies), Before the Lies
Are Revealed by
Toshikazu Kawaguchi(over 150,000 copies),
and the Japanesetranslation of The
Answer by Allan &Barbara Pease (over130,000 copies) became
bestsellers.

The “Trunk Muscle
Reset Diet” That Top
Models Have Kept
Secret by Kenichi
Sakuma became amillion-seller and
Before the Coff ee
Gets Cold was madeinto a big-hit movie
starring a popular
actress, Kasumi
Arimura.
Also, God Is a
5th-Grader by
Sumire (over 300,000
copies) and Zero
Training by Tomomi
Ishimura (over800,000 copies)
became hits.

300,000

340,000

700,000

1.58 million

520,000

500,000

330,000

Don’t Pick Up That
$10 Bill on the
Ground!
Yoshio Yasuda(January 2006)

The Enzyme Factor 2
Hiromi Shinya, M.D.
(January 2007)

Raise Your
Temperature andImprove Your Health
Masashi Saito, M.D.
(March 2009)

The Life-Changing
Magic of Tidying Up
Marie Kondo(January 2011)

What Makes THATGood for Your Health?
Hiroyuki Kobayashi,
M.D.
(April 2011)

Being Hungry Makes
You Healthy
Yoshinori Nagumo,
M.D.
(January 2012)

The Life-Changing
Magic of Tidying Up 2Marie Kondo(October 2012)

210,000

220,000

260,000

230,000

430,000

360,000

250,000

A Study Method that
Makes Dreams Come
True
Makoto Ito(April 2006)

Techniques for
Freeing Your Mind ofStressHideho Arita, M.D.
(December 2008)

Why Successful
Business People Use
Big Wallets
Junichiro Kameda(December 2010)

Successful Salespeople
Don’t Beg !
Akira Kagata(February 2011)

The Best Way to See
through a Mind
Thorsten Havener(August 2011)51 Keys to Becoming a
Leader People Want
to Follow
Matsuo Iwata(October 2012)

copies soldcopies soldcopies soldcopies sold56

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copies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies soldcopies sold

E-Squared
Pam Grout(April 2014)

180,000
copies sold

The Kyocera
Philosophy
Kazuo Inamori(June 2014)

1 million
copies soldEven the Stiff est
People Can Do the
SplitsEiko(April 2016)

850,000

200,000

Before the Coff ee Gets
Cold
Toshikazu Kawaguchi(December 2015)

Why Successful People
Visit Shrines
Ryuhei Yagi
(July 2016)

copies soldcopies sold

1.2 million
copies soldThe “Trunk Muscle
Reset Diet” That Top
Models Have Kept
SecretKenichi Sakuma(May 2017)

860,000
copies sold

Zero Training
Tomomi Ishimura(May 2018)57

19/08/20 20:48

Giving importance to the ideasof the individual salesperson

Sunmark philosophy

Having the courage to keepchanging !
In order to change the world through your work, thefirst thing you need to do is decisively change
yourself. Rather than rely only on instructions thatwere given in the past, refuse to be satisfied with thestatus quo. Be determined to continue growing day
by day and you will melt preconceptions.

58

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The bookstore is where it all happens in our
industry. Some information can only be acquired
when salespeople head out to the bookstores where
they can be closest to the readers. This also allows
them to be communicating with bookstore
employees as much as possible. Suggestions frombookstores are some of the most valuable insights welearn about our promotions.

Giving it everything to increase
the total number of copies soldAll Sunmark employees ascertain the possibilities fora new book and work as one team to actively
promote it. By doing so, the one book promotion
can lead to 10 times the initial response and at times
even more than a hundred times the response.

Turning bestsellers into enduring
bestsellers

Let go of limitations ! The sky is
the limit

For publishers, enduring bestsellers are invaluable.
For example, 50,000 reprints of a book arecomparable to the value of 10 new publications.
Therefore, publishers always need to focus not only
on new books, but also on books that are already inprint, to ensure that they continue to sell for a longtime.

Even when it seems like the response to a book has
subsided, you never know what could rekindle its
popularity. Sometimes sales can increase beyond
your expectations after a sudden push from TV
exposure or when the author is interviewed. For thisreason, we always keep the possibility of long-term
sellers in mind.

59

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For almost 50 years our company has published numerous, enduring bestsellers. In just about
the last 2 decades Sunmark has produced 8 million-sellers. We are truly thankful to theincreasing number of readers with whom our ideas and ways of thinking resonate.
Books that are loved and popular throughout generations often hold global truths. At
Sunmark, we constantly strive to produce such books. In other words, rather than chase after
the transient mainstream, we are more concerned with making books that have their own
energy, and developing that energy to its highest possible level. We believe that for books tocontinue to be read far and wide, they must contain a truly special and original energy.
In order to make such books, the creators must devote their full power and passion to theirjob. This includes Sunmark’s helpful, persistent, meticulous work ethos, dedicated todelivering the best possible finished product into the hands of the author and reader. Thistakes a united team of dedicated people in editing, sales, and production, who all share thesame ideals. Overall, combining talents to provide authors with the intellectual stimulation,
motivation, and support is often needed to make great books. This is the cornerstone ofSunmark Publishing’s philosophy and the ideals we seek to fulfill daily.
We believe that the truth is always written in a straightforward manner. By rephrasing

Message from Sunmark’s President

Sharing our mutual ideals andpassion, so books may continue
to be loved across the world
Nobutaka Ueki Publisher and President, Sunmark Publishing, Inc.

complicated concepts into simple terms. Making deeper ideas more palpable. In our own
small way, Sunmark aims to provide our readers with new surprises and warm
encouragement in paving the way through life.
Wherever there are people, there are also sadness, suffering, happiness, learning, and workthat never seem to end. We strive to see through the eyes of our readers so we can pass on theenergy and passion of people across generations and countries.
Welcome to Sunmark Publishing. We sincerely hope you enjoy our books.

60

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61

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Top 25 original bestsellers from Sunmark
Title

AuthorPublished in

Category
Health & Beauty

Copies sold in Japan

4,100,000 ................... 7, 8, 54

Refer to page

1 IN-Brain Revolution

Shigeo Haruyama

Jun. 1995

2 The Life-Changing Magic of
Tidying Up

Marie Kondo

Jan. 2011

Self-Help

1,590,000 ............. 7, 9, 25, 56

3 The Enzyme Factor

Hiromi ShinyaJul. 2005

Health & Beauty

1,408,000 ...... 7, 9, 23, 55, 56

4 IN-Brain Revolution 2

Shigeo Haruyama

Oct. 1996

Health & Beauty

1,340,000 ................... 7, 8, 54

5 A Compass to Fulfillment

Kazuo Inamori

Aug. 2004

Business

1,320,000 ............. 7, 8, 29, 55

6 The “Trunk Muscle Reset Diet” That Kenichi Sakuma
Top Models Have Kept SecretMay 2017

Health & Beauty

1,200,000 ............. 7, 9, 17, 57

7 Even the Stiffest People Can Do the
SplitsEikoApr. 2016

Health & Beauty

1,000,000 ............. 7, 9, 18, 57

8 Zero Training

Tomomi Ishimura

May 2018

Health & Beauty

860,000 ............... 11, 19, 57

9 Before the Coffee Gets Cold

Toshikazu Kawaguchi

Dec. 2015

Fiction

850,000 ............... 11, 37, 57

10 Raise Your Temperature andImprove Your Health

Masashi Saito

Mar. 2009

Health & Beauty

700,000 ..................... 11, 56

11 What Makes THAT Good for Your
Health?

Hiroyuki Kobayashi

Apr. 2011

Health & Beauty

520,000 ..................... 11, 56

12 Illnesses Caused by Mothers

Shigemori Kyutoku

Jul. 1979

Health & Beauty

507,000 ........................... 54

13 Being Hungry Makes You Healthy

Yoshinori Nagumo

Jan. 2012

Health & Beauty

500,000 ..................... 11, 57

14 God Is a 5th-Grader

SumireMar. 2018

Spirituality

370,000 .............. 11, 32, 57

15 51 Keys to Becoming a Leader
People Want to Follow

Matsuo Iwata

Oct. 2012

Business

360,000 .............. 11, 30, 57

16 The Enzyme Factor 2

Hiromi ShinyaJan. 2007

Health & Beauty

340,000 ........................... 56

17 The Life-Changing Magic of
Tidying Up 2Marie Kondo

Oct. 2012

Self-Help

330,000 ..................... 25, 57

18 Don’t Pick Up That $10 Bill on the
Ground!

Yoshio Yasuda

Jan. 2006

Business

300,000 ........................... 56

19 The Stanford Method for Ultimate
Sound Sleep

Seiji Nishino

Mar. 2017

Health & Beauty

300,000 ..................... 21, 57

Web: https://www.sunmark.co.jp/eng
Contact: rights@sunmark.co.jp

20 An Earth Saving Revolution

Teruo Higa

Oct. 1993

Health & Beauty

300,000 ........................... 54

Please subscribe to our News Mail

21 The Hidden Messages in Water

Masaru EmotoNov. 2001

Spirituality

282,500 ..................... 35, 55

22 Why Successful People Visit Shrines

Ryuhei Yagi

Jul. 2016

Spirituality

275,000 ..................... 33, 57

23 Changing Your Image Makes You
Healthy

Yoshitoshi Shinohara

Jun. 1996

Health & Beauty

262,000 ........................... 54

24 Why Successful Business People Use
Big Wallets

Junichiro Kameda

Dec. 2010

Business

260,000 ........................... 56

25 Never Too Late to Start

Kaoru Nakajima

Jul. 1999

Self-Help

250,000 ........................... 55

62

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Sunmark Publishing, Inc.
2-16-11 Takadanobaba, Shinjuku-ku,
Tokyo, 169-0075, JAPAN
Tel: +81-3-5272-3157
Fax: +81-3-5272-3117
Incorporated in: 1971
Number of Employees: 45
Categories: Self-Help, Spirituality,
Business, Health & Beauty, Lifestyle,Picture Books, Fiction
Publication number: 100 per year

Printed in July 201963

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The golden rule:

Never
Stop
Reading!

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