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Awards Entry

2013 Jci World Congress

Illuminating the UNESCO World Heritage site
'Temples and Shrines of Nikko
JCI JAPAN
Best Long-term Local Community Program

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Entry Information
Award Program:Category:

2013 JCI World Congress
Best Long-term Local Community Program

NOM Information
National Organization:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

National President:

LOM Information
Local Organization:
President:

JCI Nikko
Kazumasa Takamori

President Email: k_takamori1975@ybb.ne.jp

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Basic Information
Duration : 2012 Nov 1st ～2012 Nov 3rd
Staff : 12 members
Sponsors :Budget : ・The local temples
Profit / Loss : $41,667
In which UN MDG bestfit (if apply): ?:Who is benefited ?: Citizens of the city of Nikko and its visitors.
Objective : We of JCI Nikko aim to develop the following kind of area and people: ・Citizens who deeply understand the area\'s meaning and attraction developing citizens who love their local society. ・Along with those people,
we aim to develop a local society that places importance on peace anduniversal values. ・To develop people who desire world peace and work
positively towards it.
Overview : Through our work, we of JCI Nikko have aimed to achieve the following.
We have worked at local development creating a \'new value\' to add to the\'old value\' which any area has. We of JCI Nikko have, through ourgroundbreaking work, shown that this is not something special but
something that anyone can do. We have shown that in order to do thisgroundbreaking work you do not need to be someone special and thatanyone can become a person who dares to act. In our area there aremany famous temples and shrines which have been a local resource for
many, many years. These are known as \'The Temples and Shrines of
Nikko\' which are registered as a UNESCO World Heritage site. \'The
Temples and Shrines of Nikko\' were registered as a UNESCO World
Heritage site in 1999 as a symbol of peace with \'outstanding universal
value\'. Many people visit the area to see the site. However, it is
impossible to see anything at nighttime. Other resources are few, andthere are not many other attractions that make our area easily accessible.
And as for the local citizens, even if they know of \'The Temples andShrines of Nikko\' there are few opportunities to think deeply about them.
And because this is an \'old value\' nobody notices that there is thepossibility for this value to change. And that is why we want to take theexisting merits of \'The Temples and Shrines of NIkko\', add value to themby lighting them up and transform them into something even more
attractive. As a local leader and through our groundbreaking work, we of
JCI Nikko have striven to get this message to the local citizens. Throughour work we have communicated to the citizens the importance of daring
to act. Also we have encouraged the local people to act positively for thearea. We of JCI Nikko have carried out our work thinking that within our
locality what is done now and in the future is of great importance.
Results : Pre-event ・JCI Nikko created an organisation (executive committee) topropse the plan. ・We offered capital and raised funds so this organisation(executive committee) could propose the plan. ・We became the executive
committee and have conducted all the planning and evaluations. Work In
order to show we are at the forefront of our work, the members of JCI
Nikko have conducted their work relentlessly. ・We of JCI Nikko performed
a nighttime illumination of the temples and shrines to show to the citizens
that adding new value to something old can be achieved by anyone. Postevent ・We surveyed the local people in order to check the program. ・In
order to continue the program in the future, we held a public meeting withthe local people. We of JCI Nikko carried out the above as a local leader.
Actions Taken : Through the method of illumination we of JCI Nikko have added a \'newvalue\' to the \'old value\' of \'The Temples and Shrine of NIkko\'. This\'new value\' was being to allow people to visit \'The Temples and Shrinesof Nikko\' at nighttime, which has never been possible previously. Despiteknowing that if you do nothing the area will not improve, most people only
think without actually acting. As we dared to act a new value has beenwww.jci.cc/eawards2n/print.php?lang_id=1&u=34893

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established in the local society. We of JCI Nikko are at the forefront as alocal leader who has created a \'new value\' that nobody has tried to do
before. As a result we have managed to get the local people to notice theimportance of acting positively for the area. And so we have createdcitizens who will work positively for the local area.
Recommendations : We came to this conclusion by analyzing the survey and public meeting.
・192 participants answered our survey which asked them to write theirimpressions and thoughts about the work. ・After completeion of thework, a public meeting was held with the members of JCI Nikko and theexecutive commitee. Any objections, points arising from the work, and any
future proposals were freely discussed.

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Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the We of JCI Nikko performed our work with the aim to
long-term develop the following people and area. ・Citizens who
objectives of this deeply understand the meaning and attraction of the
program? area - citizens who love their local society. ・With

these people we will build a local society that places
importance on peace and universal values. ・We willdevelop people who will act positively and desire
world peace. We of JCI Nikko, in aiming to achieve
the above goals, carried out area development bymeans of creating a ¥¥¥'new value¥¥¥' to add tothe ¥¥¥'old value¥¥¥' that any area may have.
That is to say, by illuminating the UNESCO World
Heritage site ¥¥¥'Temples and Shrines of Nikko¥¥¥'(the old value), we have created a ¥¥¥'new value¥¥¥' and changed them into something more
attractive. This is nothing special and through ourgroundbreaking work we have shown that anybody
can do this. We have also shown that it isn¥¥¥'t a
special person who does groundbreaking work, but
anyone can become a person who can dare to act.
We of JCI Nikko have tried to communicate this tothe citizens through our groundbreaking work as alocal leader.

How does this Our work conforms to the JCI plan of action as
program align to follows: ・To develop the area in a desirable way, we
the JCI Plan of ofJCI Nikko acted at the forefront as a local leader.
Action? We showed the importance of action to the local

people. ・Through this, we could offer an opportunity
where the local people could get involved anddemand positive change in area development. ・It
was not just JCI NIkko, but we worked in close
partnership with other groups and especially theyounger citizens from the area.

Was the budget an ＜Ways of restraining the budget＞ ・The members
effective guide for of JCI Nikko carried out a large part of setting up
the financial the event so fees for contracting out were cut. ・By
management of the getting the cooperation of the companies that JCI
project? Nikko members work for, expenses for buying

equipment and the like were cut. ＜Breakdown of
the budget＞ Illumination fees $18,091 Publicity
costs $3,590 Chorus event costs $13,333 Other
expenses $6,653 Total $41,667

How does this ＜Mission＞ We of JCI Nikko promoted the JCI
project advance the Mission in the following ways: ・JCI Nikko offered to
JCI Mission and the citizens (especially the younger citizens) an
Vision? opportunity and the possibility to bring about apositive change to the area by means of creating a¥'new value¥' on top of the ¥'old value¥'. ・JCI Nikko
have shown to the citizens (especially the younger
citizens) that it is possible to bring about a positivechange to the area by daring to act. ＜Vision＞ We
of JCI Nikko promoted the JCI Vision in the followingwww.jci.cc/eawards2n/print.php?lang_id=1&u=34893

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ways: ・JCI Nikko carried out this work by taking thecentral role and organising the citizens and groups. ・Through daring to act, JCI Nikko has increased thenumber of citizens (especially the younger citizens)
who will act positively for the area, and incooperation with the citizens we have built up a
global network.

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Aw ard Category criteria
Membership Participation

By number, howmany members
were involved inthis program? 12
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 70%
Describe the main Pre-event General Manager １ （Understands theroles of the whole project fully and directs the other members）
participating Negotiators who organize the citizens and groups ２
members in this （In charge of consulting with all staff and groups.）
program. Administrator １ (In charge of getting permits anddoing other necessary procedures.） Publicity staff
２ （In charge of all PR posters, leaflets etc andnegotiating with media.） Accounting and clerical ２（In charge of accounting and clerical matters
involved in the work.） Equipment Organisers ４ （Incharge of organising the preparation of all equipment
etc used in the work.） On the day General Leader
１ （Understands the whole project fully and directs
the other members） Negotiators who organize thecitizens and groups ５ （In charge of consulting withall staff and groups.） Event staff ６ （In charge ofsetting up the lights etc, getting the location
prepared and cleaned up.） Post-event Collating thesurvey and creating a project report １２ （Madeconclusions to the work and created a report.）
Holding a public meeting １２ （Held a public meeting
where JCI Nikko and the staff of the executive
committee looked back over the project.）www.jci.cc/eawards2n/print.php?lang_id=1&u=34893

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Aw ard Category criteria
Community Impact

How did the Local We of JCI Nikko measured the impact on the local
Organization society through a survey and a public meeting.
measure （Survey） ・We surveyed the participants about thecommunity impact work. ・192 participants answered our survey which
for this program? asked them to write their impressions and thoughts

about the work. （Public Meeting） ・After completeionof the work, a public meeting was held with themembers of JCI Nikko and the executive commitee.
Any objections, points arising from the work, and any
future proposals were freely discussed.

Describe the actual
community impact
produced by thisprojectwww.jci.cc/eawards2n/print.php?lang_id=1&u=34893

According to the above results, we of JCI Nikko
consider the impact of the work on the local society
to be as follows: ・Results of the survey. 93% of
people said they ¥'value the work¥'. Some of themain points of view were: ¥'I knew about the temples
and shrines of NIkko (old value) but it¥'s great todiscover the attraction of the temples and shrines
at nighttime (new value) which I never knew about.¥'¥'I want to praise the positive way the JCI Nikko
members have tackled this.¥' ・From this we can seethat we of JCI Nikko developed a ¥'new value¥' on
top of the ¥'old value¥' in our area. ・JCI Nikko has
dared to act to do something that anyone could do
but nobody has tried previously.Through daring to
act we have shown the citizens the fact thatanybody can do it. ・As a result of the public
meeting, points of view were: ¥'If JCI Nikko had not
positively dared to act this work would not havetaken place. I want JCI Nikko to become the leader
and continue this work in the future.¥' ¥'In the
future it will be necessary for not just JCI Nikko, but
for the local people and groups, local shops and thelike to positively act.¥' ・From this we can conclude
that JCI Nikko is recognised as a local leader. ・We
have shown the citizens that in order for local
development to happen, the cooperation between
JCI Nikko and the citizens and various groups isnecessary.

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Aw ard Category criteria
Impact on Local Organization

How did the Local JCI Nikko has been recognized as a local leader. ・Organization We of JCI Nikko developed a ¥'new value¥' on top of
benefit from running the ¥'old value¥' in our area. ・This is something that
this project? anyone could do but nobody has tried previously.

This was made possible because JCI Nikko dared toact. ・As a result the recognition of us as a local
leader in area development has improved. The
consideration for local development of the JCI Nikko
members has improved. ・The members of JCI Nikko
have, through this work, recognised the value of local
resources that has remained unoticed until now. ・And, we discovered that there are many methods
and resources for local development. ・Also, we
recognised the importance of daring to act. ・As aresult, this has lead to an increase in understanding
about the further promotion of local development,
and has strengthened our love for the area.

How did the ・JCI Nikko offered to the citizens (especially the
program advance younger citizens) an opportunity and the possibility
the JCI Mission? to bring about a positive change to the area bymeans of creating a ¥'new value¥' (increasing theattraction of the ¥'Temples and Shrines of Nikko¥'by nighttime illumination) on top of the ¥'old value¥'(UNESCO World Heritage site ¥'The Temples andShrines of Nikko¥'). ・JCI Nikko have shown to thecitizens (especially the younger citizens) that it ispossible to bring about a positive change to the areaby daring to act.

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Aw ard Category criteria
Long-term Impact of the Program

What is theHaving carried out this work, the longterm impact
expected long-term in the area is as follows: ・The citizens who
impact of this participated in the work are starting to understandproject? that developing a ¥'new value¥' for the area is notabout creating something from zero, but can beachieved by developing an additional value on top of
the ¥'old value¥'. ・The citizens who participated in
the work are maturing to become citizens who will
dare to act and will develop positive change. ・Thesematuring citizens will get other citizens involved andmature further, and the local area will also grow. ・Through this work, the citizens who knew about JCI
Nikko¥'s activities have participated in JCI Nikko¥'s
programs, and JCI Nikko¥'s activities will become
even more widespread in the area.

What changes
Points to improve are as below. ・This work was notwould you make to a one-off event It was itself a JCI Nikko campaign. If
improve the results possible, we should have been able to ask all theof this project? citizens of Nikko and all the visitors to participate in

the project. In order for that to happen, themethods used for dispersing information need to bereviewed and improved. ・The ¥'old value¥' in thearea is not just limited to the ¥'Temples and Shrinesof Nikko¥'. It is necessary to bring attention to other¥'old values¥' and develop ¥'new values¥' for them.
・Methods for developing the ¥'new values¥' is notjust limited to illumination. It is necessary toconsider other methods in order to bring about aneven greater value.

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