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JCIAwards Entry

2016 Jci Congress In Quebec, Canada
Social Design
JCI Japan
Best Local Economic Development Program

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JCIPage 1

Entry Information
Award Program: 2016 JCI Congress in Quebec, Canada
Category: Best Local Economic Development Program

NOM Information
National Organization: JCI Japan
Shigenari Yamamoto
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization: JCI Osaka
President: Sentaro Shirosaka
President Email: s-shirosaka@shoei-group.com

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JCIPage 2

Basic Information
Duration : From January 2015 to November 2015
Staff : 193 member
Osaka city Policies of the economic Strategy Bureau, Public Interest
Sponsors :Incorporataed Foundation of Osa
Budget : 69,160 doller
Profit / Loss : 0
In which UN SDG best
Develop a global partnership for developmentfit (if apply): ?:Who is benefited ?: 2,600,000 people who live in Osaka.
Objective : The development of economy in community
In accordance with Active, Citizen, Frame work, we gave people who livein cities the below 5 objectives.
1. To create people who can endure many problems that surround them.
2. To create people who can vividly imagine their ideal cities.
3. To create people who can scoop out other people’s feelings.
4. To create people who can make connections with people who havenew values.
5. To create people who can aggressively work with the problems they
face in the local community.
Also, with the members, we have the objectives to create people withspirit of leadership who can comprehensively see the problems in the city,
cooperate with others and solve the problems with imagination.
Overview : In accordance with Active, Citizen and Frame work we have heard frompeople who live in cities and sorted out the problems. As a result we havecome up with the problems such as traffic, stays and cultural gap
because of the increase in numbers of foreign people who visit Japan.
We also went out to the city to investigate. As a result we have concluded
that the traffic jam was created by the sightseeing buses.
Also as we investigated further on, we noticed that foreign people whovisit Japan give’s a big impact to the economy.
For the solution of these problems, we positively saw these problems andshowed people that this will change the society in a good way. So weneeded to positively change their thoughts.
In order to do so, we held a Future contest.
Also, we economically approached the foreign people who visit Japanand held a Business Fair with companies that already have profits.
Above all we gave opportunities to people who live in cities toacknowledge the benefits that the foreign people who visit Japan give tothe economy through experts and famous comedians.
So we held a festival which held everything in above.
Results : 【How much was the objective completed】
As a result of the questionnaire we retrieves we came up with theconclusion below.
・ People in cities realized that many of the problems were created bytheir conscious.
・ They realized the necessity in need to positive change to become anactive citizen.
・ They realized that that not only solve the problem but also connect it todevelopment.
・ People who were involved with this activity came to the conclusion thatworking with people from the city will improve the economy of Osaka city.
・ All the people positive changed and became a active citizen.
【Unexpected results】
The government and over 30 organizations co-operated with JCI Osakaeven thought they had no direct connection.
【The way of checking results】
The purpose of the questionnaire.
1. The questionnaire result,
1 Recognized the difference 74%

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2 Fairly recognized the difference 26%
Adds up to the total to 100%
2. The questionnaire result,
1 Noticed 82%
2 Noticed a little 18%
Adds up to the total to 100%
3. The questionnaire result,
1 Understood completely 55%
2 understood a little 45%
Adds up to total to 100%
4. The questionnaire result,
1 Recognized the difference 47%
2 Fairly recognized the difference 53%
Adds up to the total 100%
5. The questionnaire result,
1 Brought up the attention 84%
2 Brought up a little attention 8%
3 Could not understand 8%
Adds up to total to 97%【The result of the test】
We did a questionnaire with the people who participated in the activity
In the questionnaire we created with 5 questions, we decided that if
question 1 and 2, over 80% of people’s consciousness had changed weconcluded that the questionnaire was a successs.
As a result, in all the questions 1 and 2 reached over 80% so weachieved the result that we were looking for.
Actions Taken : The plan and practice of future contest
The plan and practice of business fair
The plan and practice of giving the opportunity to let the people hear fromexperts about the economic impact that foreign people who visit Japan
The plan and practice of holding a festival that all the people canparticipate
Recommendations : From the results of the questionnaire, the aim we had at the beginning
was accomplished.

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the The economic development propulsion of community
objectives of this In order to create a new Osaka that has a presence and aprogram?

view to the whole world, we gathered a team from eachsector. The purpose is to create a place where they canjoin forces and conduce the inbound of Osaka’s demandexpansion.
Also, in the process of conducting the project, themember that gathered, we made them see the problem
of cities in a comprehensive way and co-operate withothers and come up with ideas to solve the problemwith imagination. And that it leads to creating the spiritof a leader.
To sum up, the aim is to not only achieve thedevelopment of the economic propulsion the UN’sMDG hold but also create the leadership of individual.

How does this To gather a group that wants to change the city ofprogram align to Osaka and hold a place to think about the future of
the JCI Plan ofOsaka, it matches the plan of JCI and the main
Action?

corporate, NPO, government and people in Osaka thatencourage the change.

Was the budget an To send information more effectively with this times
effective guide for activity, we contrived public activities
the financial
・we set up an award for the contest that was given frommanagement of
the project? the mayor of Osaka city.

・We handed out 200 posters, 25,000 leaflets togovernment, corporates and people in Osaka city.
・On weekdays we used vision in Osaka city station
where about 150,000 people pass by.
Total budget 69,160 dollars※The breakdown of the budget
The site and other fee 44,485 dollars
The lecture fee 12,150 dollars
Advertise fee 9,345 dollars
Other fee 3,180 dollars

How does this To give chances to the main person, we gave a chance
project advance for each member to growth and change. Also, to give athe JCI Mission
chance to young people who live in cities to sendand Vision?

messages on how to solve the problem (Future contest)
which leads to JCI mission’s propulsion.

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JCIPage 4

Award Category criteria

2Promotion of Free Enterprise

How did this Corporates were not “Free” in the two perspectives
program seek to given below
exhibit JCI Values,
・The increase of inbounds were not fully functional toespecially "freeenterprise"? some corporates

・They did not see that the inbound and businesschances were the same

In order to clear the misunderstanding we invited
experts to hold a talk session and show that the inboundis a business chance.
How was free With this program the participants positively changed
enterprisepromoted during
・By participating this event they realized that thethe project?

inbound is their business chance. (Positive change)
・Corporate, NPO and other groups that were involvedin this event, got the idea that inbound can be changed
business chance. (Economic development)
These results indicate that not only the corporate thatwere involved and the groups and it give good
influence to the people around, and it motivates groups
and citizen and the spreads liberal economic society.

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JCIPage 5Award Category criteria

3

Impact on Local Economy

How was the 1. See the results form the questionnaire that we handed
impact on the local out to the corporates that participatedeconomyThe results from the questionnaire show’s that overmeasured?

80% of the group said that they found a corporate or agroup that they want to do work with
2. 3,463 people participated in this event. We were able
to make them understand the importance and the effects
that it will cause to community correctly. And startingwith Osaka city, over 30 groups, corporate co-operated
with this event.
3. To know the real economic status with statistics

What was the 1. The increase in consumption by foreign people whointended impact on visit Japan.
the local
2. Osaka and other prefectures around Kinki-area’seconomy? What
goals were impact of consumer economy
originally set? 3. Osaka’s corporate, NPO groups made the citizen’s

positive change and the increase of foreign people whovisit Japan and their consumption
What was the The actual economic effect that was born from thisactual economic project was the increase in numbers of foreign people
impact produced
who visit Japan. Also throughout nation Osaka showedby this project?

the best result.

1. In 2015, inbound from the foreign people who visit
Japan, Osaka was essentially on the top.
2. Compared to 3,740,000 people in 2014, in 2015 it
was 7,170,000 people. There was increase of 3,430,000people.
3. In 2015 the use of Kansai airport that the foreign
people who visited Japan the economy increased about
43,084,600,000 yen and the gross value added wasabout 24,925,900,000 yen.

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JCIPage 6

Award Category criteria

4Impact on Community and Participants

How was 1. See the results form the questionnaire that we handed
community and out to the corporates that participated and the main
participant impactpeople.The results from the questionnaire show’s thatmeasured for thisproject? over 80% of the group said that they found a corporate

or a group that they want to do work with.
2. 3,463 people participated in this event. We were able
to make them understand the importance and the effects
that it will cause to community correctly. And startingwith Osaka city, over 30 groups, corporate co-operated
with this event.
3. To know the real economic status with statistics.
Describe the actual To people in the government, corporate and groups we
impact on the local did a questionnaire that said, “Did it motivate you wantcommunity and theto solve the community’s problems in the near future?”
participants.

The result was 84% people said, “It did.”

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JCIPage 7

Award Category criteria

5Partnerships and Public Relations

What was the ■Web page
promotional strategy 1. Home pagefor this program?

2. Facebook
3. Twitter■Creating and handing out posters and leaflets
1. Handing out leaflets in town 16,100 leaflets
2. Handing out at public office 50 posters, 3,500leaflets
3. Corporates 84 posters, 3,500 leaflets
4. Restaurants 40 posters, 2,180 leaflets
5. Cooperative groups 29 posters, 1,600 leaflets
How successful was
the promotion?
Please indicate
figures where As a result, we were able to conduct 3,179 people
applicable. during the 6 hours festival.
List the partners that Osaka city
participated in this Public Interest Incorporated Foundation Osaka tourist
program. (write N/A ifbureaunone)(Special activity) Osaka NPO center(Special activity) Kansai NPO Allianceand 30 other corporate and NPO

How did partners 1. To hold a conference where corporates, groups andparticipate in the government that have the conscious of the problem.
program?

2. A public appeal on the homepage and facebook
3.Go to the corporate and request for theirinvolvement

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JCI

Page 8Award Category criteria

6Long-term Impact of the Program

What is the 1. The long growth of consumption by the foreign
expected long-term people who visit Japan.
impact of this
2. The long growth of expansion by Osaka and otherproject?

prefectures in Kinki- area.
3. Osaka’s corporate, NPO and other groups and theeffect of citizen’s positive change that will increase thenumber of foreign people who visit Japan and theirconsumption.

What changes With this project to increase the positive change in thewould you make to main person (Corporates, NPO, government and Osaka
improve the resultscitizen)of this project?

1. To send out the results of the future contest to themain person.
2. To motivate the main people to plan and implement
the project by themselves.
3. To continuously make a place where the participants
can exchange their thoughts before and after theproject.

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