2014/10/11

JCIAwards Entry

2014 Jci World Congress
machi
JCI JAPAN
Best Local Community Empowerment Program

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2014/10/11

JCIPage 1

Entry Information
AwardProgram:

2014 JCI World Congress

Category:

Best Local Community Empowerment Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:

JCI Niigata

President:

Kuniei Sato

President Email: kuniei@chiyodasetsubi.com

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2014/10/11JCIPage 2Basic Information
Duration : MAY.19,2014
Staff : ４２８M
Sponsors : none
Budget : THIRTY-THREE HUNDREDProfit / Loss : none
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 8 HUNDRED THOUSAND NIIGATA CITIZEN
Objective : TO RECALL PEOPLES PRIDE AND LOVE FOR THEIR HOMETOWNNIIGATA, BY FOCUSING ON THE CHARM THAT HAS BEEN
FORGOTTEN OR WAS NEVER KNOWN.
Overview : WE SHARED THE VIDEO CAPTURED WITH THE LECTURER. FOR
DEEPER UNDERSTANDING OF THE BEAUTY OF OUR TOWN
Results : Had a lecture on "the unknown or the forgotten charm of our town Niigata"
And shared a Video about the city we actually live. But from a different
angle.
It, reminded us all about the beauty and charm of our hometown, andsatisfied the Audience.
THE RESULT OF THE QUESTIONAIRERESPONSE RATE 87%
1.100% OF THE PARTICIPANT BECAME AWARE OF NIIGATA’SCHARM
2.MAJORITY OF PARTICIPANT HAD THERE OWN OPINION AND
THOUGHT ABAOUT NIIGATA
Actions Taken : MARCH.15TH WALK AROUND THE CITY, SHOOTINGAPRIL.12TH VIDEO SHOOTING "NUTTARI AREA"AND "RYUSAKU
FIELD
MAY.19TH MTG DAY
Recommendations : We achieved to recall our audience and members, the beauty and charmof Niigata, andThe pride to Live in this beautiful city.
By showing and sharing our film of landscape, place-name witch had
meanings

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2014/10/11

JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the Purpose of our action is to reaffirm the audienceobjectives of this about the beauty and charm of Niigata.
program? And proudly share about them around. People need

the positive change below.
1.To be proud of Niigata, him or herself
2.Share the fact and pride with your family or people
close. And increase people With the same idea.
3.make more value to Niigata
4.leads to the development of the town
How does this TO MAKE AN ATMOSPHERE OF PRIDE AND LOVE
program align to TO OUR HOMETOWN, AS A FIRST STEP OF
the JCI Plan of ACTIVE CITIZEN.
Action? THE MOST IMPORTANT ELEMENT TO HAVESELF-CONFIDENCE IS TO HAVE AN IDENTITY TO
YOUR HOME TOWN.
AND THAT IDENTITY WOULD BE THE STRENGTHTO MAKE ACTION TO OTHERS.
Was the budget aneffective guide forthe financial BY SHOOTING AND EDITING OURSELVES, WE
management of the WERE ABLE TO SELECT THE SCENE WE WANT,
project? AND AS A RESULT WE SAVED OUR BUDGET
How does this ＪＣＩ ＭＩＳＳＩＯＮ
project advance We achieved to recall our audience and members,
the JCI Mission the beauty and charm of Niigata, and The pride toand Vision? Live in this beautiful city. ＪＣＩ ＶＩＳＩＯＮBY LEARNING AND RECALLING THE PRIDE AND
CHARM OF OUR HOME TOWN, WE ARE ABLE TOPROUDLY SHARE TO FAMILIES, FRIENDS, AND
EVEN TO FOREIGN PEOPLE

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2014/10/11

JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 12
By percentage,
how manymembers of theLocal Organization
were involved inthis program? ８８％
Describe the main
roles of theparticipating
members in thisprogram. SHOOTING AND EDITING

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2014/10/11

JCIPage 5Award Category criteria

3

Community Impact

How did the Local By taking Questionnaire to 76 participant
Organization Q1. Were you able to re-recognize the charm bymeasure participating?
community impact Yes 100%for this program? No %Q2.Did you feel confident and proud of Niigata?
Yes 99%No 1%
Q3. Would you tell and spine the charm of Niigata tothe next generation?
Yes 98%No 2%
Q4.Would learning the charm of your hometown be
an opportunity for better development?
Yes 99%No 2%
Describe the actual We achieved to recall majority of our audience andcommunity impact members, to the beauty and charm of Niigata,AND IT
produced by this WOULD BE A BIG STEP TO MAKE POSITIVE
project. CHANGE

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2014/10/11

JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the Local
Organization
benefit from WE HAD A GOOD EVALUATION.
running this THE EVENT WAS SUCCESSFUL TO NOTICE
project? NIIGATAJC’S ACTIVITY
How did the This program showed that the real value and beauty
program advance exist not only in the inner-city But in each city andthe JCI Mission? town we all live in.

And to realize the charm and pride will lead to better
development.
How did the project BY LEARNING AND RECALLING THE PRIDE AND
advance the JCI CHARM OF OUR HOME TOWN, WE ARE ABLE TO
Vision? PROUDLY SHARE TO FAMILIES, FRIENDS, AND

EVEN TO FOREIGN PEOPLE

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2014/10/11

JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the TO MAKE POSSITIVE EFFECT TO CITIZENS WHO
expected long-term PARTICIPATED IN THIS PROGRAM.
impact of this AND MAKE A SUSTAINABLE CYCLE TO BE
project? POSITIVE AND PROUD OF OUR TOWN NIIGATA
What changes
would you make to For better understanding, make a program to walk
improve the results around not only with JC member and lecturer. Butof this project? with the people who live there

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