A Corporate Font as
the Company’s VoiceIf a company is a person, the corporate font is the voice
it speaks with. Employing fonts tailored to this voice atall points of contact between company and user gives
the user a consistent image of the company, andsteadily builds the perception of reliability that is a vital
asset for any company. A corporate font not only
enhances a company’s brand value, but also establishes
a firm identity, which leads stronger internal branding
as well. As part of our ongoing initiative to expand thepossibilities of text, Type Project offers corporate fonts
in which companies can find their “voices.”Today the world is in the midst of a transition fromanalog to digital, and from paper to online media. Type
Project has been ahead of the curve in developing
fonts compatible with media diversification, including
designs that are tailored to horizontal typesetting,compliant with UD (universal design) standards,
suitable for display on digital screens, and take display
speed into account. We have developed technologies
to adjust weights and character widths in accordancewith other companies’ Latin fonts, and we providecorporate fonts to major electronics manufacturers andautomobile manufacturers both in Japan and abroad.

Corporate Plan20 Fonts Optimized for Corporate Applications

AXIS Font

Go-to corporate font widely used by some of
the world’s top companies

TP Mincho

Attractive, highly legible Mincho family for formal
horizontal text, optimized for display on monitors

AXIS Impact

TP Mincho Impact

AXIS Text

TP Mincho Text

AXIS UDTP Mincho UD

AXIS Title

TP Mincho Title

AXIS Display

TP Mincho Display

AXIS Condensed Text

TP SkyFont family ideal for highly original branding,with natural tone and refreshing image

TP Sky Impact
AXIS Condensed UD

TP Sky Text
AXIS Condensed Title

TP Sky UD
AXIS Compressed Text

TP Sky Title
AXIS Compressed Title

TP Sky Display

Three Features / Payment Plans

Our Corporate Plan has three key features.

1

2

3

Yearly contracts

Original font names

Web fonts

We of fer 20 fonts from which you

Add your company name, up toWeb font service can be adapted

can choose, in accordance withseven characters, to your chosen

to the scale of your business.

your objectives, so as tofonts (for example “ABC AXIS

Choose from a subscriptioncommunicate your company’s

Condensed Text”).

model (pay-per-use or fixedcharacter in a manner not

Incorporating your companyrate), where you can utilize

possible with standard systemname into font names solidifies

subsets consisting only offonts. Further, you can selectyour company’s identity andcharacters required for display,from two types of contracts,

strengthens internal branding.

or an enterprise model that

Basic (with up to 10 licensed uses)

provides Web font operations

and Advanced (with an unlimited

exclusively for customers in a

number of licensed uses).

cloud environment.

Payment Plans
We offer t wo t ypes of yearly contrac ts, Basic (with up to 10

For both plans, customers requiring five or more fonts can addlicensed uses) and Advanced (with an unlimited number offonts one by one. The Basic course also offers the option oflicensed uses), choose four from a list of strictly selected fonts.

adding license uses, five at a time.

BasicAdvanced

Initial setup fee¥100,000¥400,000

Annual fee¥200,000¥2,000,000

Number of fonts

up to 4up to 4

Additional font

¥50,000 per font

¥500,000 per font

Number of licenses

up to 10

unlimited

Additional license¥100,000 per 5 license–Web font subscription

pay-per-use or fixed rate

pay-per-use or fixed rate

Web font enterprise¥40,000 per year
(up to 150,000PV per month)¥400,000 per year
(up to 1,000,000PV per Month)

Annual fees are only for desktop licenses (OTF). If the service isCustomers who would like customizations such as weights andembedded into devices or applications, a separate license

contrasts other than the 20 fonts on the list, recombinations ofagreement is required. Customers wishing to use the Web font

Latin fonts or kana fonts, or development of original hiragana

Enterprise on premises should indicate this on the application

or katakana fonts, please use the FitFont service.

form.

(http://typeproject.com/en/service/fitfont)

See details or inquiry: http://typeproject.com/en/service/corporate

Utilization Examples
Type Project has been ahead of the curve in developing fonts

standards, suitable for display on digital screens, and taking

compatible with media diversification, including designs tailoreddisplay speed into account. Our roster of corporate clients includes

to horizontal typesetting, compliant with UD (universal design)

Starbucks Coffee Japan, Toyo Kitchen Style, and Camper Japan.

Starbucks

Toyo Kitchen Style

CamperSurface & Architecture

Starbucks has adopted AXIS Font as its
Japanese font, thanks to its ability tounobtrusively blend in with thecompany’s primary visualcommunications comprised of English
text, photographs, and illustrations,and to coexist harmoniously with thecompany’s three designated Latin
fonts.

The company employs AXIS Font not
only for its graphic beauty but also forthe sense of reliability it conveys,
ideal for the stainless steel kitchensthat the company offers. The font isused for in-house documents andstudy group materials so as to raise
brand awareness among employees
and thereby foster their unity.

AXIS Font was selected as its Japanese
font due to smooth compatibility withits Latin corporate font and suitability
for conveying the brand image andmessage. The company also thoroughly
communicates its brand image
internally from the training stage
onward, and the font is used in internal
documents.

The company selected the AXIS Font todisplay information efficiently on
limited-size screens such as
smartphones. It was chosen because
it can be used as a single typeface,
without adjustment, as a Web font aswell and without requiring a fontsynthesis function.

Use case: in-store posters, menus,
pamphlets, website

Use case: website, catalogues, mailed
advertisements, banners in showrooms

Use case: press releases, business cards,envelopes, letterheads, POP displays.

Use case: website, presentationmaterials

We have developed FitFont technology that delivers optimum

other companies’ Latin fonts, and developing original hiragana

combinations by adjusting the weight, contrast, and characterand katakana fonts, so as to offer corporate fonts in various forms

width of AXIS Font, TP Mincho, and TP Sky, recombining withto the world’s leading global companies.

SAKURA InternetAlpine

SonyDenso

SAKURA Internet selected TP Sky
because of the appealing look it gives
online text. To incorporate thecompany’s distinctive character into
its typeface, we delivered TP Sky as acustomized FitFont, changing thedesign of seven kana characters andreplacing the Latin text developed by
Nippon Design Center with TP Sky.

The Paris-based digital type design
agency Production Type selected
FitFont as an important means ofmaintaining customer-oriented brandconsistency. The weight of AXIS Font
was adjusted in accordance with Alpine
Ascension, a font developed especiallyfor the historic French automaker
Alpine.

After receiving an order from Monotype
Imaging, we designed a Japanese fontcompatible with the Latin corporate
font jointly developed by Sony andMonotype. The AXIS Font is used forkanji and a newly developed font forkana sections. We also handled therecombination engineering of Latinand Japanese-language fonts.

We adjusted the weight of the AXIS
Font as a customized Japanese FitFont
in accordance with the Latin font,developed especially for Denso by
Copenhagen-based branding agency
Kontrapunkt. We also handled therecombination engineering of Latin
and Japanese-language fonts.

Use case: business cards, employee ID
cards, data center signatures, catalogs,
websiteUse case: website, pamphlets,
on-board display (plan)

Use case: product packaging, businesscards, envelopes, presentations,company name signs, website

Use case: exhibition displays, catalogs,
business cards, advertisements, website

Font name: Haru TP

Font name: Alpine AXISFont name: SST JP

Font name: DENSO TP 2017/
DENSO Sans TP 2017

Application Examples
In these application examples, four out of 20 possible fonts are

consistent fonts for in-house manuals, menus, websites, catalogs,

selected according to objective, envisioning usage by restaurant

business cards, packaging and more makes it possible to convey

chains, fashion brands, or cosmetic manufac turers. Use ofcorporate messages with maximum effectiveness.

Case study 1 restaurant chains [ristorante]● Fonts in use

Menu
AXIS Title /AXIS Condensed TitleAXIS Title

AXIS Condensed Title

TP Mincho Title

TP Sky UD

In-house manual
AXIS Title /TP Sky UDWebsite
AXIS Title
Original wine label
AXIS Title / TP Mincho Title

Case study 2 fashion brands [moda]● Fonts in use

AXIS UDTP Mincho Text

TP Mincho Display

TP Sky Title

Shop name signs
TP Sky Title

Tags
TP Sky Title /AXIS UD

Catalogues
TP Mincho Text /AXIS UD

Online shop
TP Mincho Display /TP Sky Title

Case study 3 cosmetic manufacturers [cosmetic]● Fonts in use

AXIS Condensed Text

TP Mincho UD

TP Sky TextTP Sky DisplayWebsite
TP Mincho UD / TP Sky Text

Packages
TP Mincho UD /AXIS Condensed Text

Catalogues
TP Mincho UD / TP Sky Text
Business cards
TP Sky Display /TP Sky Text

Type Project Inc.
4-11-23 Shakujiimachi Nerima-ku, Tokyo 177-0041 Japan

http://typeproject.com/en/©2018 Type Project. All rights reserved.