Online Communication in Australia Survey – Summer 2024
Methodology
This research was commissioned by Snap and executed by YouGov. Interviews were conducted
online from June 20 through June 24, 2024, among a nationwide sample of n=1,000 Australian
Adults (ages 18+) and n=500 Australian Teens (ages 13-17). Parental consent was required forminors between the ages of 13-17 before participation in the survey.
The figures have been weighted and are representative of Australian Teens and Adults based on
the 2019 PEW Global Attitudes Survey. Results from the Adult sample have a margin of error ofplus or minus 3.47 percentage points at the 95% confidence level, while results from the Teensample have a margin of error of plus or minus 4.57 percentage points. Some percentages may
add to more or less than 100% due to rounding.
Data Tables
How satisfied or dissatisfied are you with the quality of the relationships you have with eachof the following?

Teens

AdultsFamily members

96%

89%

Close friends

95%

89%

Friends or acquaintances

92%

87%

Classmates or colleagues

85%

79%

In a typical week, how often do you interact with each of the following types of people onsocial media platforms, like Facebook, Instagram, X (formerly Twitter), or TikTok?

Teens

AdultsClose friends

76%

32%

Friends or acquaintances

55%

20%

Classmates or colleagues

52%

15%

Family members

49%

36%

In a typical week, how often do you interact with each of the following types of people on
messaging platforms, like Snapchat, WhatsApp, or iMessage?

Teens

AdultsClose friends

76%

33%

Family members

55%

37%

Friends or acquaintances

55%

22%

Classmates or colleagues

50%

14%

Showing % “Total Satisfied” (Very + Somewhat). Ranked by Teens.

Showing % “At least Daily” (Multiple times a day + Daily). Ranked by Teens.

Showing % “At least Daily” (Multiple times a day + Daily). Ranked by Teens.

When it comes to interacting with friends and family, please indicate whether
Better via
Better via
you believe communication online via social media or messaging platformssocialmessagingis better for each of the following elements.
media
platforms
Showing % among Teens. Ranked by “Better via messaging platforms”
platforms

About thesame

Being quick and convenient

59%

19%

22%

Developing or fostering your relationship

48%

21%

31%

Avoiding misunderstandings

47%

14%

38%

Being your authentic self

45%

25%

30%

Being creative and fun

31%

44%

25%

When it comes to interacting with friends and family, please indicate whether
Better via
Better via
you believe communication online via social media or messaging platformssocialmessagingis better for each of the following elements.
media
platforms
Showing % among Adults. Ranked by “Better via messaging platforms”
platforms

About thesame

Being quick and convenient

42%

19%

39%

Avoiding misunderstandings

39%

12%

49%

Developing or fostering your relationship

37%

18%

45%

Being your authentic self

34%

18%

47%

Being creative and fun

21%

37%

42%

Please tell us how happy or unhappy each of the following makes you.

Teens

AdultsCommunicating with your friends and family on messaging platforms like Snapchat, WhatsApp,
or iMessage

86%

63%

Communicating with your friends and family on social media platforms like Facebook, Instagram,or X (formerly Twitter)

75%

57%

Showing % “Total Happy” (Very + Somewhat). Ranked by Teens.

2How often do you use the following social media and messaging platforms?

Teens

AdultsSnapchat

59%

19%

TikTok57%

24%

Instagram

56%

38%

Facebook

47%

60%

WhatsApp42%

26%

X, formerly known as Twitter

18%

16%

Reddit11%

11%

LinkedIn

10%

10%[IF USE PLATFORMS]
Which of the following social media or messaging platforms do you primarily use to interact
with your close friends and family?

Teens

AdultsSnapchat

36%

6%

WhatsApp

22%

19%

Facebook

15%

47%

Instagram

15%

9%

TikTok4%

2%

LinkedIn

1%

1%

X, formerly known as Twitter0%2%

Reddit0%

1%

Showing % “At least Daily” (Almost constantly + Several times a day + About once a day). Ranked by Teens.

3When using social media platforms or messaging platforms, how important are each of thefollowing things to you?

Teens

AdultsInteracting with immediate family and close friends

96%

85%

Interacting with people who share your interests, hobbies, or views

91%

72%

Being creative or feeling free to express yourself

91%

70%

Watching content from your favourite creators

90%

62%

Discovering new things or getting recommendations

89%

75%

Finding useful information or learning

88%

78%

Interacting with less close family and friends

79%

70%

Staying engaged with your local community or the place you live

69%

71%

Following the news

53%

72%

Showing % “Total Important” (Extremely + Very + Somewhat). Ranked by Teens.

In general, does what you see on [social media / messaging apps] make you feel…?
Showing % “Yes” (Yes, a lot + Yes, a little) among Teens. Ranked by “Social Media”.

SocialMedia

Messaging
Apps

More in touch with what is going on in your friends’ lives

92%

92%

Like you are expanding your knowledge about the world

85%

73%

Like you have a place where you can show your creative side

84%

77%

Like you have people who can support you through tough times

82%

87%

Connected to a community you would not have offline

80%

75%

More in touch with what is going on in your community or the place you live

78%

73%

Pressured to only post content that makes you look good to others

59%

51%

Pressured to post content that will get lots of comments or likes

54%

49%

Overwhelmed

50%

41%

4

In general, does what you see on [social media / messaging apps] make you feel…?
Showing % “Yes” (Yes, a lot + Yes, a little) among Adults. Ranked by “Social Media”.

SocialMedia

Messaging
Apps

More in touch with what is going on in your friends’ lives

78%

75%

More in touch with what is going on in your community or the place you live

73%

60%

Like you are expanding your knowledge about the world

70%

55%

Connected to a community you would not have offline

69%

59%

Like you have people who can support you through tough times

63%

66%

Like you have a place where you can show your creative side

57%

49%

Overwhelmed

44%

32%

Pressured to only post content that makes you look good to others

42%

31%

Pressured to post content that will get lots of comments or likes

35%

32%

Teens

AdultsDirect messaging, picture, or video sharing with family and close friends

94%

74%

Viewing short-form video content

93%

73%

Viewing “stories” or temporary posts by family and friends

89%

70%

Scrolling through your timeline or feed

87%

71%

Looking at content produced by influencers or celebrities

83%

49%

Commenting on posts, replying to comments, or reading replies to or comments on posts

78%

61%

Maintaining a daily “streak” of messages between yourself and another person

78%

42%

Posting text, picture, or video content to your account or page

73%

53%

Creating temporary posts or sending disappearing messages to family and friends

64%

39%

Following the news through your timeline or feed

60%

66%

How often do you use the following common social media or messaging platform features?
Showing % “Total Often” (Always + Often + Some of the time). Ranked by Teens.

5How happy or unhappy do you feel when using each of the following social media or
messaging platform features?

Teens

AdultsDirect messaging, picture, or video sharing with family and close friends

82%

73%

Viewing short-form video content

82%

62%

Viewing “stories” or temporary posts by family and friends

75%

64%

Posting text, picture, or video content to your account or page

70%

57%

Maintaining a daily “streak” of messages between yourself and another person

69%

53%

Looking at content produced by influencers or celebrities

69%

47%

Scrolling through your timeline or feed

67%

54%

Commenting on posts, replying to comments, or reading replies to or comments on posts

67%

53%

Creating temporary posts or sending disappearing messages to family and friends

65%

51%

Following the news through your timeline or feed

52%

49%

For each of the following common social media or messaging platform features, please rate
how important each is to you personally.

Teens

AdultsDirect messaging, picture, or video sharing with family and close friends

92%

84%

Viewing “stories” or temporary posts by family and friends

84%

72%

Viewing short-form video content

80%

58%

Scrolling through your timeline or feed

78%

64%

Maintaining a daily “streak” of messages between yourself and another person

73%

58%

Posting text, picture, or video content to your account or page

72%

62%

Commenting on posts, replying to comments, or reading replies to or comments on posts

71%

60%

Creating temporary posts or sending disappearing messages to family and friends

69%

60%

Looking at content produced by influencers or celebrities

67%

53%

Following the news through your timeline or feed

62%

69%

Showing % “Total Happy” (Very + Somewhat). Ranked by Teens.

Showing % “Total Important” (Very + Somewhat). Ranked by Teens.

6For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.

Teens

Adults

Maintaining a daily “streak” of messages between yourself and another person

42%

17%

Creating temporary posts or sending disappearing messages to family and friends

39%

15%

Direct messaging, picture, or video sharing with family and close friends

27%

5%

Viewing “stories” or temporary posts by family and friends

22%

6%

Posting text, picture, or video content to your account or page

19%

2%

Commenting on posts, replying to comments, or reading replies to or comments on posts

15%

1%

Scrolling through your timeline or feed

12%

3%

Viewing short-form video content

8%2%

Following the news through your timeline or feed

6%

2%

Looking at content produced by influencers or celebrities

5%

2%

Teens

AdultsScrolling through your timeline or feed

29%

48%

Following the news through your timeline or feed

29%

40%

Commenting on posts, replying to comments, or reading replies to or comments on posts

26%

49%

Posting text, picture, or video content to your account or page

21%

43%

Viewing “stories” or temporary posts by family and friends

20%

40%

Direct messaging, picture, or video sharing with family and close friends

19%

40%

Creating temporary posts or sending disappearing messages to family and friends

11%

26%

Maintaining a daily “streak” of messages between yourself and another person

10%

27%

Viewing short-form video content

10%

24%

Looking at content produced by influencers or celebrities

10%

20%

Showing % Snapchat. Ranked by Teens.

For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.
Showing % Facebook. Ranked by Teens.

7For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.

Teens

AdultsViewing “stories” or temporary posts by family and friends

29%

23%

Posting text, picture, or video content to your account or page

28%

19%

Looking at content produced by influencers or celebrities

27%

22%

Scrolling through your timeline or feed

27%

16%

Commenting on posts, replying to comments, or reading replies to or comments on posts

23%

15%

Following the news through your timeline or feed

17%

11%

Creating temporary posts or sending disappearing messages to family and friends

16%

12%

Viewing short-form video content

13%

14%

Direct messaging, picture, or video sharing with family and close friends

12%

10%

Maintaining a daily “streak” of messages between yourself and another person

9%

6%

Teens

AdultsDirect messaging, picture, or video sharing with family and close friends

25%

19%

Maintaining a daily “streak” of messages between yourself and another person

15%

10%

Creating temporary posts or sending disappearing messages to family and friends

10%

6%

Viewing “stories” or temporary posts by family and friends

8%

5%

Posting text, picture, or video content to your account or page7%

5%

Commenting on posts, replying to comments, or reading replies to or comments on posts

5%5%

Following the news through your timeline or feed

4%

1%

Scrolling through your timeline or feed3%

3%

Viewing short-form video content

3%

3%

Looking at content produced by influencers or celebrities

3%

3%

Showing % Instagram. Ranked by Teens.

For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.
Showing % WhatsApp. Ranked by Teens.

8For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.

Teens

AdultsFollowing the news through your timeline or feed7%

7%

Commenting on posts, replying to comments, or reading replies to or comments on posts

4%

3%

Scrolling through your timeline or feed3%

3%

Looking at content produced by influencers or celebrities

2%

3%

Posting text, picture, or video content to your account or page2%

2%

Maintaining a daily “streak” of messages between yourself and another person2%1%Creating temporary posts or sending disappearing messages to family and friends

2%

1%

Viewing short-form video content

1%

1%

Direct messaging, picture, or video sharing with family and close friends

1%1%Viewing “stories” or temporary posts by family and friends

1%

1%

Teens

AdultsViewing short-form video content

40%

18%

Looking at content produced by influencers or celebrities

26%

10%

Scrolling through your timeline or feed

15%

5%

Commenting on posts, replying to comments, or reading replies to or comments on posts

12%

3%

Posting text, picture, or video content to your account or page

10%

3%

Viewing “stories” or temporary posts by family and friends

8%3%

Following the news through your timeline or feed8%3%

Direct messaging, picture, or video sharing with family and close friends

6%2%Creating temporary posts or sending disappearing messages to family and friends

5%

1%

Maintaining a daily “streak” of messages between yourself and another person

4%2%Showing % X, formerly known as Twitter. Ranked by Teens.

For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.
Showing % TikTok. Ranked by Teens.

9For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.

Teens

AdultsViewing short-form video content

21%

21%

Looking at content produced by influencers or celebrities

18%

9%

Following the news through your timeline or feed5%

6%

Commenting on posts, replying to comments, or reading replies to or comments on posts

5%

3%

Scrolling through your timeline or feed

4%

2%

Posting text, picture, or video content to your account or page3%

3%

Viewing “stories” or temporary posts by family and friends

3%3%

Direct messaging, picture, or video sharing with family and close friends

2%3%Creating temporary posts or sending disappearing messages to family and friends

2%

3%

Maintaining a daily “streak” of messages between yourself and another person

2%

2%

Teens

AdultsViewing “stories” or temporary posts by family and friends

1%2%Commenting on posts, replying to comments, or reading replies to or comments on posts

1%

2%

Following the news through your timeline or feed1%

2%

Scrolling through your timeline or feed1%

1%

Viewing short-form video content

1%

1%

Direct messaging, picture, or video sharing with family and close friends

1%1%Creating temporary posts or sending disappearing messages to family and friends

1%

1%

Looking at content produced by influencers or celebrities

1%0%

Posting text, picture, or video content to your account or page0%1%

Maintaining a daily “streak” of messages between yourself and another person

0%1%Showing % YouTube. Ranked by Teens.

For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.
Showing % LinkedIn. Ranked by Teens.

10For each of the following common social media or messaging platform features, please selectwhich platform you most closely associate this feature with.

Teens

AdultsCommenting on posts, replying to comments, or reading replies to or comments on posts

2%

2%

Looking at content produced by influencers or celebrities

2%

1%

Following the news through your timeline or feed1%

2%

Scrolling through your timeline or feed1%

1%

Direct messaging, picture, or video sharing with family and close friends

1%

1%

Posting text, picture, or video content to your account or page1%

1%

Viewing “stories” or temporary posts by family and friends

1%1%Creating temporary posts or sending disappearing messages to family and friends

1%1%Viewing short-form video content

1%0%Maintaining a daily “streak” of messages between yourself and another person

1%0%Which of the following best describes your thoughts on the benefits and downsides of social
media platforms, even if neither is completely accurate?

Teens

AdultsThe benefits associated with social media outweigh the downsides it may create.

74%

58%

The downsides associated with social media outweigh the benefits it may create.

26%

42%

Which of the following best describes your thoughts on the benefits and downsides of online
messaging platforms, even if neither is completely accurate?

Teens

AdultsThe benefits associated with messaging platforms outweigh the downsides they may create.

81%

70%

The downsides associated with messaging platforms outweigh the benefits they may create.

19%

30%

Showing % Reddit. Ranked by Teens.

11For each of the following potential harms, please indicate whether you think the issue is moreprevalent on social media apps or messaging platforms.

Teens

AdultsSpread of misinformation or disinformation

73%

69%

Negative social comparisons impacting mental health

71%

63%

Violent, extremist, or criminal content being spread

63%

61%

Personalized algorithms leading to addiction

61%

57%

Suicide, self-harm, or eating disorder related content

59%

59%

Inappropriate content being shown to minors

57%

58%

Online bullying or social exclusion

54%

56%

Online grooming or other inappropriate contact to minors

48%

44%

Scams and/or extortion

44%

46%

Creation and distribution of child sexual abuse material (CSAM)

42%

44%

Sale of illegal drugs, including vapes, to minors

35%

32%

For each of the following potential harms, please indicate whether you think the issue is moreprevalent on social media apps or messaging platforms.

Teens

AdultsScams and/or extortion

38%

35%

Online bullying or social exclusion

35%

23%

Online grooming or other inappropriate contact to minors

34%

34%

Sale of illegal drugs, including vapes, to minors

34%

34%

Creation and distribution of child sexual abuse material (CSAM)

27%

26%

Inappropriate content being shown to minors

26%

20%

Suicide, self-harm, or eating disorder related content

18%

15%

Violent, extremist, or criminal content being spread

15%

15%

Spread of misinformation or disinformation

15%

13%

Personalized algorithms leading to addiction

15%

13%

Negative social comparisons impacting mental health

14%

13%

Showing % “More of an issue on social media platforms”. Ranked by Teens.

Showing % “More of an issue on messaging platforms”. Ranked by Teens.

12