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JCIAwards Entry

2014 Jci World Congress
Project of giving the opportunity of career experience
to children
JCI JAPAN
Best Local Personal Skill Development Program

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Entry InformationAward
2014 JCI World Congress
Program:Category: Best Local Personal Skill Development Program

NOM Information
National Organization: JCI JAPAN

National President:

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Nagoya
President: Shogo Aoki
President Email: shogo_aoki@noritsuisu.co.jp

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Basic Information
Duration : November 17, 2013
Staff : 36members
City of Nagoya, Japanese Red Cross Society, police department, fireSponsors :department, martial arts fighter
Budget : US$15,000
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Students (6 to 12 years old) of elementary schools in Nagoya and
Who is benefited ?:Surround areas and 2.2 million residents of Nagoya
Objective : To create positive change by allowing children who will play importantroles in the future to know that jobs are the means not only for making aliving but also for social contribution, so that children will be able toprovide service to humanity through their jobs in the future.
1. We must not forget that jobs play an important role as means ofsocial contribution in addition to the means of making a living. Thismeans that citizens provide service to humanity through their jobs.
2. However, according to a survey by the government, only 5% of
next-generation citizens answered "being helpful for many people"
as a reason to work.
3. Therefore, it is important for next-generation citizens to understandwhat kinds of jobs provide service to humanity and how.
4. To have such understanding, it is important for next-generation
citizens to experience actual jobs. According to a survey by a
private toy manufacturer, many children answered that they would
choose their future careers after seeing actual workers.
5. However, Japanese school education focuses on improvements inacademic ability, and does not provide career experience
opportunities to next-generation citizens.
6. It is necessary to provide opportunities to promote children’s
recognition of the importance of service to humanity through career
experience.
Overview : JCI Nagoya provided at least 4,400 elementary school children (6 to 12
years old) and their parents opportunities to experience the work oflawyers, dentists, nurses, pharmacists, emergency workers, architects,
heavy machine operators, flower designers, manicurists, musicians,
martial arts fighters and greengrocers.
Results : <Result>Next-generation citizens who participated in the program learned whatkinds of jobs provide service to humanity and how through career
experience they can make positive change to provide service to humanity
through their future careers.
<Grounds for the result>・Results of the questionnaire conducted for elementary school
children who participated in the program.
Of the children who experienced the community service aspect ofcareers, 64% answered that they found occupations in which they would
like to work in the future, and 67% said that they would study for their
future careers.
・Interviews in the career experience booths"Children participated in the career experience with interest. They seemed
to be having fun." (Heavy machinery experience booth)"Although the program was 90-minutes long, children drew plans ofhouses enthusiastically. Some of them wanted to become architects, andsome others wanted to take materials home to continue at home."(Architect booth)
Actions Taken : 2013
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August: Project planning
August – October: Members of JCI Nagoya requested cooperation fromthe City of Nagoya, police department and a martial arts fighter, andconducted a preliminary survey of jobs for preparation of booths.
October: Members of JCI Nagoya distributed flyers at elementary schools
in Nagoya.
November: Implementation of the projectDecember: Members of JCI Nagoya visited the sponsors to thank themand conduct a follow-up review.
Reception
Explanation of the purpose
Career experience in booths
1. Lawyer booth
It facilitates children’s understanding of the social role of the jobof trying people by holding a mock trial.
2. Dentist booth
It facilitates children’s understanding of the social role of dentists
to help patients through simulation of a dentist’s practice.
3. Nurse booth
It facilitates children’s understanding of the social role of nurses
to serve injured people and those requiring nursing care throughsimulation of nursing work.
4. Pharmacy booth
It helps children to learn about the role of pharmacists and thevalue of their work to help patients through simulation of the workof a pharmacist.
5. Police boothWith the cooperation of the Aichi Prefectural Police, it allows
children to understand the social role of police officers to protect
regional peace through experience of crime-prevention and disaster
relief work of local police officers.
6. Emergency worker booths
・Firefighter boothWith the cooperation of the Nagoya Fire Bureau, it facilitateschildren’s understanding of the social role of firefighters to protect
communities through the experience of rescue work and bytouching a fire engine.
・Paramedic booth
It facilitates children’s understanding of the social role ofparamedics to protect the lives of people at the places of
emergency care through simulation of emergency life-saving work.
7. Architect booth
It facilitates children’s understanding of the social role of architects
to design lifestyles and communities through experience ofarchitectural design.
8. Furniture shop booth
It facilitates children’s understanding of the social role of furniture
shops to make people’s lives affluent through the experience ofmaking shelves.
9. Heavy machinery experience booth
It facilitates children’s understanding of the social role of heavymachinery in city development by allowing them to ride a heavymachine actually used at construction sites.
10. Flower design booth
It facilitates children’s understanding of the social role of flower
arrangement to enrich people’s minds through first-handexperience.
11. Manicurist booth
It facilitates children’s understanding of the social role ofmanicurists to inspire people through first-hand experience.
12. Music booth
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JCI・It facilitates children’s understanding of the social role of singers
and idols to emotionally move people through the experience ofvoice training.
・With the help of one of Japan’s top shamisen (Japanese
instrument) players, it facilitates children’s understanding of thesocial role of the occupation to move people’s hearts with music.
13. Martial arts booth
Through a lesson of mixed martial arts by a professional fighter, it
facilitates children’s understanding of the social role of martial arts
fighters to move people with their physical/mental strength anddreams.
14. Greengrocer booth
It allows children to learn the value of greengrocers through theexperience of product distribution and money flow using a virtual
currency.
Recommendations : <Achieved goals>
・Children were able to learn what kinds of jobs provide service tohumanity and how by experiencing at least one occupation.
・Children were able to learn the importance of providing service tohumanity through jobs.
・64% of the children said that they found occupations in which they would
like to work in the future.
<Key points>
・Career experience allowed next-generation citizens, of which only 5%
had known the role of occupations to help many people, to understand an
important aspect of social contribution through occupations.
・As a result, it brought positive change to next-generation citizens tochoose their future careers based on how such careers provide service tohumanity.
<Improvements to be made>・A time limit should be set for each occupation to allow more children toexperience different occupations.
・Career experience booths should be increased by attracting moresponsors.

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Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the To create positive change by allowing children who
objectives of this will play important roles in the future to know that
program? jobs are the means not only for making a living but

also for social contribution, so that children will beable to provide service to humanity through theirjobs in the future.

How does this The program aligns to the JCI Plan of Action in that
program align to it showed what kind of activities are conducted andthe JCI Plan of which actions are taken by JCI Nagoya to at least
Action? 4,400 elementary school children and their parents.
Was the budget an ・Focus was placed on providing an opportunity for
effective guide for next-generation citizens to experience as many
the financial occupations as possible.
management of the
project? ・The project was implemented within the planned

budget thanks to the voluntary participation ofsponsor companies and organizations based on theirunderstanding of the importance of CSR activities.
How does this Promotion of the JCI Mission
project advancethe JCI Mission JCI Nagoya provides opportunities for nextand Vision? generation citizens to learn about the importance ofservice to humanity and grow up through career
experience in this project.
Promotion of the JCI Vision
JCI Nagoya shows next-generation citizens theimportance of service to humanity through career
experience in this project.
As a result, next-generation citizens who learned
about the importance of service to humanity throughoccupations will create a network of active citizens
to convey such importance to other next-generation
citizens.

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Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 36members
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 30%
Describe the main
roles of theparticipating
members in thisprogram.

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1. Planning/organization/verification of the
project (August – December, 2013)
2. Request for cooperation from the City of
Nagoya, police station and martial arts fighter(August – October, 2013)
3. Preliminary survey of occupations to prepare
career experience booths (August – October,2013)
4. Distribution of flyers at elementary schools in
Nagoya (October 2013)
5. Establishment of career experience booths(November 17, 2013)8/15

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Award Category criteria

3

Skills Developed

What skills were ・Each next-generation citizen experienced at least
developed in this one occupation and learned skills necessary for the
program? occupation.

・Next-generation citizens were able to acquire thecareer view of how they should provide service tohumanity through occupations.
How were theseskills developed?
Describe themethods andactivities used.

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1. By giving the opportunity of career experienceof 14 next-generation citizens, JCI Nagoya
provided an opportunity to learn the skills ofnext-generation citizens is required in theoccupation.
For example, at the architect booth, the nextgeneration citizens designed a house that theywant to live in fact.at that time, the sponsor
provided the knowledge necessary for thedesign.
At the flower design booth, the nextgeneration citizens made a bouquet actually.
At that time, the sponsor provided a how tomake a bouquet.
2. When the next-generation citizens toexperience the occupation, the sponsor
explained how the occupation is doing tocontribute to society.

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Award Category criteria

4Impact on Participants

What was the ・Allowing elementary school children to have firstintended impact on hand job experience and facilitating their
the participants? understanding of the important aspect ofoccupations as a means of social contribution in
addition to the aspect of making a living.
・Allowing elementary school children to understandhow different occupations provide service tohumanity through first-hand job experience.
・Allowing elementary school children to havepositive change so that they will be able to provide
service to humanity through their futureoccupations.
Describe the actual
impact on theparticipants.

1. Each elementary school child who participatedin this program experienced at least one
occupation.
2. Elementary school children who participated inthis program understood that occupations
have an important aspect of social
contribution.
3. Elementary school children learned what kindsof jobs provide service to humanity and how,through first-hand experience of occupations.
4. JCI Nagoya provided an opportunity forelementary school children to make positivechange to provide service to humanity throughtheir future occupations.

<Grounds for 1>
・Questionnaire result
All the children participated in the project answeredthat they experienced one or more occupations.
<Grounds for 2, 3 and 4>
・Questionnaire results
66% of the children who experienced the community
service aspect of occupations said that they would
like to work in the occupations they experienced in
the program when they grow up.
67% of the children who experienced the community
service aspect of occupations said that they would
study for their future careers.
83% of the children who experienced the community
service aspect of occupations felt that working wasfun.
64% of the children who experienced the community
service aspect of occupations said that they foundoccupations in which they would like to work in the
future.
・Interviews in the career experience booths"Children participated in the career experience withinterest. They seemed to be having fun." (Heavy
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machinery experience booth)

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Award Category criteria

5Long-term Impact of the Program

What is the ・Positive change will be brought to the career viewexpected long-term of next-generation citizens who participated in theimpact of this program as they will choose their occupation withproject? service to humanity in mind.

・Next-generation citizens who participated in thisproject will expand a network to convey theimportance of service to humanity throughoccupations to other citizens and create asustainably developable, stable society.
・Companies will deepen their understanding of theimportance of CSR activities and become
permanently committed to the protection andsupport of human rights.
・Companies will deepen their understanding of theimportance of CSR activities and permanently
ensure not to participate in human rights violations
as they reaffirm through the career experience
program that they are providing service to humanity.
What changes ・A time limit should be set for each occupation to
would you make to allow more children to experience different
improve the results occupations.
of this project?

・Career experience booths should be increased byattracting more sponsors.

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