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Awards Entry

2013 Jci World Congress“Our dream for the future – TANABATA challengewith 10,000 people”
JCI JAPAN
Best Local Community Empowerment Program

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Entry Information
Award Program:Category:

2013 JCI World Congress
Best Local Community Empowerment Program

NOM Information
National Organization:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

National President:

LOM Information
Local Organization:
President:

JCI Tenri
Muneyoshi Takeno

President Email: info@tenri-jc.jp

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Basic Information
Duration : 6-july-13
Staff : 43
Tenri City, Board of Education of Tenri City, Isonokami-Jingu Shrine, The
Sponsors :Tenrikyo Church Headquater
Budget : US$19,174
Profit / Loss : None
In which UN MDG bestfit (if apply): ?:Who is benefited ?: mainly the citizens living in Tenri City about 68,000
Objective : JCI Tenri provides opportunities for growth and development for its citizens
for a Positive Change.
We1) changes its citizens’ thought from negative to positive.
2) provides opportunities that give positive person full play.
Overview : 1)
Tenri tend to have negative thoughts and “they tend to leave their issues toothers”.
2)
We considers providing opportunities of Positive Change regardless ofage, gender, race, or nationality.
・Look for the way that citizens can act independently with confidence byworking together.( projected to challenge Guinness World Record )・Because the project was held in July, we planned to associate theirprogram with the season’s best-known event.
・Tanabata” so that many citizens can know about the program.
3)
We carry out a movement to promote the importance of Positive Change.
・Gets the Tenri citizens to write their goals or wishes on strips of paper (called “Tanzaku” ), which can trigger a change in their negative thought
and behavior.( promotion of changes in the consciousness of positiveness,enhance a sense of participation in the community program )・We leads its citizens to become the movement collaborators. ( Throughtheir awareness-raising movement, citizens would act more independently
in their society.)4)
The negative thought and behavior of the citizens in Tenri would be shiftedto be positive.
5)
The citizen influenced by Positive Change will inspire others.
・The number of citizen who share the purpose of the movement will
increase through the campaign of collecting “Tanzaku” with us.
・The movement of us leads citizen action.
→ Over 16,000 participants would get the idea of Positive Change.
6)
Together with us, these participants held the event to challenge Guinness
World Record with the collected “Tanzaku”.
7)
We will be Leading Local Network of active citizens.
Results : 1)
We could change the thoughts of over 16,000 citizens in Tenri city to bepositive.
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2)
More self-motivated and independent citizens appeared from the citizens
with the idea of Positive Change.
・This “Tanzaku” campaign spread across Japan, France, Brazil, Korea,
and Taiwan.
3)
The Positive Change-influenced citizenns take part in Guinness World
Record event as volunteers.50 people played a central role in the event
management.
The original project of us occurred an unexpected problem.
1)
In the beginning, only our member started to collect Tanzaku.
2)
Since citizens in Tenri didn’t understand the project’s main point, thestaffs had trouble with collecting Tanzaku.
3)
We was driven by a sense of danger that they might not be able to run the
movement successfully.
4)
Reviewing the method
・We decided to tell the aim and details of the movement to its citizens.
Moreover they thought that it is important to increase the number ofcitizens who can share the idea with us.
・We run “ KIZUNA Operation” to introduce their project by the bondfamily members to relatives.
・The movement was spread throughout Japan.
・The movement became widely known in the community.
→ The number of the movement participants increased suddenly.
Actions Taken : 1)
Jun. 6, 2012
We held a regular meeting to think about local charm.
We talked about the local identity and discussed what our advantage is.
2)
Dec. 19, 2012
We discussed what would be necessary to change the situation of thecommunity.
・We looked for a way which gives citizens in Tenri an opportunity for
Positive Change.
→ We planned the program “Challenge to Guinness world record” with its
citizens
・We set the project in July.We proposed to associate their program withthe season’s best-known event “Tanabata” so that many citizens canknow about the program.
※Tanabata is a Japanese star festival, originating from the Chinese Qixi
Festival.It celebrates the meeting of the deities Orihime and Hikoboshi.
According to legend, the Milky Way separates these lovers, and they areallowed to meet only once a year on the seventh day of the seventh lunar
month of the lunisolar calendar. The date of Tanabata varies by region of
the country, but the first festivities begin on July 7 of the Gregoriancalendar. The celebration is held at various days between July andAugust.
・We set the program which makes it easy for any gender and ages to join
in to enhance the outgoing power of the program.
・We chose the local Shinto Shrine as a venue to hold the event because it
is well known as the public property in that area.
3)
Jan. 8, 2013
We started to search what kind of program they can challenge to world
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record related to “Tanabata”.
4)Feb. 27, 2013
We applied to GUINNESS WORLD RECORDS CORPORATE for the newcategory challenge of world record. “Most tanabata wish cards on abamboo”.
5)
Mar. 28, 2013
GUINNESS WORLD RECORDS CORPORATE accepted JCI TENRI´sapplication.
New World Record Caregory “Most tanabata wish cards on a bamboo”
was born.
6) May 28, 2013
We started the movement to promote the importance of Positive Change
to its citizens.
・The staffs asked the citizens in Tenri to put their wishes on Tanzaku for a
trigger to the active thought and behaviour.
・We led the participants of the event to be their collaboraters.
7)
Jun. 16, 2013
We finished their movement of Positive Change for the citizens in Tenri.
・Over 16,000 citizens became more active.
・The movenment made a lot of citiazens be more active.
8)
July. 6, 2013
In order to provide the opportunity that gives active person full play, We
gave an event for World Record Challenge.
・Together with us, motivated citizens in Tenri held the event to challenge
Guinness World Record.
・We and the participants broke the Guinness World Record.
9)
July 7, 2013
Two major newspapers reported about the event.
10)
July 9, 2013
A local TV station broadcasted the event.
11)
July 11, 2013
A local Cable TV station broadcasted the event.
12)
July 16, 2013
We visited the citizens in charge of the movement and had aquestionnaire.
Recommendations : As a result of the movement, over 16,000 citizens could have theopportunity of Positive Change.
Those who experienced positive change took positive action for our
movement.
The movement changed people’s thoughts to positive ones.
↓
In order to provide the opportunity that give active person full play, We gave
an event for World Record Challenge.
This made 50 participants have common interests and aspirations.
↓
We conducted JCI Mission in its community.
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We got the following feedbacks from the movement participants about the
Positive Change.
“Because the movement was related to Tanabata, it was easy to join it.”“ To challenge Guinness World Record motivated me to join the
movement.”“It was good to write my wish on Tanzaku after the detailed explanation
about the movement aim.”“Through the event, I could feel enthusiasm for the movement from the
Local chapter member.”
It was not effective to spread the movement by us temselves because offew citizens.
↓sensed the emergency of the situation↓“Kizuna Operation”
By telling the fundamental principle to the relatives, We change the citizen
into postiive.
↓
Movement of reforming of sence spreaded gradually.
Understanding people increased explosively lately.
Total number of collecting Tanzaku from May 28 to June 10 is about
5,000.
Total number of collecting Tanzaku from June 11 to June 16 is about
8,000.
Total number of collecting Tanzaku after the deadline from June 17 to June
23 is about 16,000.
(population of Tenri is about 68,000, so 1/4 citizens joined the movement).
Only our member collected Tanzaku at the beginning, but we changed theidea.
We told citizen fundamental principle of the movement and method, andthe citizen joined the movement. This is called “KIZUNA Operation”
It was very difficult to collect the strip of paper by only our member at the
beginning, but as the citizen joined more and more, a lot of stripe weregathered at tremendous speed.
We took lots of time to explain the aim of their movement to the citizens.
We called for cooperation not only to its members, also their families,
friends and all the citizens in the city.
Therefore many citizens participated in the movement.
A message for the future.
The actions us can give are limited.
The our movement would be able to expand entirely by making citizens
more active and motivated.
This awareness raising activity would be the first step for “permanent
peace in the world”.
The comments from the cooperation and participants joined the movement
are below.
1)
The head official of department of education in Tenri City “I admire thepower of JCI Tenri which made impossible possible.”2)
Mayor of Tenri “I was amazed to see the power of JCI Tenri and would liketo ask for the 60th anniversary of Teri City.”
3)
Executive of the Tenrikyo Church Headquarters “I think that the reason
that such a big movement could be succeeded was because of JＣＩ Tenri.”
4)Storekeeper from a local store “I think JCI Tenri showed us the brave tochallenge the new project of the community.”
5)
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A vice-principal of a public high school “I want to tell my students that the
dream comes true by all means.”
6)
A teacher of private high school “Thanks to JＣＩ Tenri that showed the spiritof not giving up.”
7)
A person in Tenri City “I am quite interested in JCI Tenri activities.”
・July 4, 2013
Two major newspapers run the article of the event.
(Their circulations were 7,640,000 and 1,600,000.)・July 9, 2013
A local TV station broadcasted the event.
(About 9,000,000 houses are able to watch it.)・July 11, 2013
A local cable TV station broadcasted the event. ( About 7,200,000 houses
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Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the JCI Tenri held a program with citizens in Tenri City
objectives of this for challenging the Guinness World Records. The
program? aim of the program was moving JCI Mission

into action with citizens in Tenri and in theworld. In the beginning of the program, We focusedon changing the citizens more active and motivated,
and there were only few citizens who could
participate the program of us.

How does this We held a program which
program align to 1) changed citizens more active and
the JCI Plan of motivated.
Action? 2) gave more opportunities that citizens who

are motivated can be active.

The followings are fit with the concept of us.
1) We told our concept to our members and toothers in order to achieve our goal.
2) We offered an opportunity that citizens can act
spontaneously.
3) We gave a Positive Change to the society.
Was the budget an We
effective guide for 1) offered the participation fees of the program free,
the financial which gave many citizens a chance to know
management of the Positive Change.
project? 2) could set up booth in universities, shopping malls

and stations in our community.
3) used recycled paper for “Tanzaku” so that we
could keep cost low.
4) could announce our program to the citizens via anews release.
The cost for Positive Change.
6,081 US dollar.
The cost for offering opportunities for citizens.
13,093 US dollar.

How does this We practiced JCI Vision by
project advance the ･leading the active citizen who actively changed and
JCI Mission and acted.
Vision? ･promoting the movement which change

consciousness.
･succeeding in telling a citizen that our network wasleading

We practiced JCI Mission by
1) changing the citizens who are relying on others to
independent.
2) providing the opportunity in which talented person
can play an active part.

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Aw ard Category criteria
Membership Participation

By number, howmany members
were involved inthis program? 43
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 100
Describe the main “KIZUNA Operation”
roles of the 1) Each JCI Tenri members changed 5 citizens
participating around them more active. ( There were 43 members
members in this ) →gave opportunities for Positive Change to 215
program. citizens in total.

※Our aim could be understood clearly by
distributing the fliers which shows our movement.
※We explained the aim of our movement to thecitizens in Tenri, and asked them to write theirwishes on Tanzaku.
※We showed citizens how to make Tanzaku for theirPositive Change, and requested for cooperation.
※Our members shifted from the movement leaders
to the advisers.
2) The newly 215 motivated citizens gave other 5
citizens, 1,075 citizens, opportunities for Positive
Change. This led more citizens involved in the
movement.
3) By repeating this action, the movement was
spread widely within a short period of time.
※16,000 citizens learned the movement in 20 days.
The event “Challenge to the Guinness World
Records”
1) 50 citizens jointed the event voluntary2) The participants put all the “Tanzaku” theycollected on a bamboo, and it took about 4 hours.
After putting up the bamboo, Guinness World Record
Official ADJUDICATOR declared achievement of
Guinness World Record.
The citizens living in Tenri were confident about
achieving the World Record and regarded us as aleader of active citizens.

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Aw ard Category criteria
Community Impact

How did the Local 1) Tanzaku collected from Participants
Organization 16,000 pieces of Tanzaku which JCI Tenrimeasure collected from a citizen became the evidence
community impact of a citizen having joined a consciousness
for this program? change campaign.

2) The number of the participants of the event
We distributed information about the event to only
20,000 citizens who filled out the Tanzaku, and 2,000
citizens came to the event. This is the evidence thatthe event spread through.
3) Hearing Investigation
We got comments as follows･Superintendent of Education, Tenri City: I admire
the capacity for organization that enabled
impossibility.
･Executive from The Tenrikyo Church Headquaters:
I think that such the consciousness change
movement is possible only in JCI Tenri.
･Local store storekeepe:I got courage toward theentry of the new business.
･Public high school vice-principal:I want to tell mystudents that the dream comes true by all means.
･Private high school teacher:Thank you for yourgiving a heart not to give up to students.
Describe the actual
community impact
produced by thisproject.

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After the event by us, there were somechanges in the area.
･the citizens tended to think positively, “Who dareswins develop a taste for challenge”.
･local festival changed into Cooperative program inwhich Active citizens and Active students get
involved.
･the local government recognized us as a local
active citizen’s leader.
→We was asked to cooperate with 60th anniversaryof Tenri City.

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Aw ard Category criteria
Impact on Local Organization

How did the Local JCI Tenri got the below results from the program.
Organization
benefit from running 1) increased visibility
this project? ・The movement increased our visibility in thecommunity.
・The media also enhance the visibility of us.

2) increased its members
・There were many citizens who hope to join us.
3) improved credibility
・We was offered a commission of 60th city
anniversary from Tenri city.
4) got a sponsor
・Some local companies volunteered to act as asponsor for us.
・Citizens in Tenri understood the principle of us.
The number of citizens who support us increased.
5) The members could gained a better derstandingof JCI movement
・We experienced the growth of their actions for
Positive Change. Through this movement, both weand participants could see the importance of the
movement and share its aim.
・JCI Value, Mission and Vision are not only forus.These can be shared with all the citizens in Tenricity.And it is efficient for improvement of everyday
life and growth of the community to realize the ideaof us.
How did the We promoted JCI Mission in the following way:program advancethe JCI Mission? 1) We offered an opportunity for passive citizens to

be more active and motivated, and helped them
have their dreams.

2) The citizens who joined the movement wrote theirwishes or goals in “Tanzaku” and promised
themselves to aim for the realization of them.
3) In order to make people Active citizens,we asked
the participants to cooperate them to familiarize theaction in the society.
4) As active and motivated citizens are increased,
the movement of us was spread widely.
5) We ran the event “Challenge the Guinness World
Records” with the citizens living in Tenri for an
opportunity in which citizens could participate
actively.
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How did the project We promoted JCI Vision as follows:
advance the JCI
Vision? We motivated citizens to act and developed them.

This led us become as a leader in the society.

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Aw ard Category criteria
Long-term Impact of the Program

What is the ・JCI Tenri program changed many citizens
expected long-term more active.
impact of thisproject? In the future the community will surely grow if theyplay an important role in a broad range of fields inthe city.
・We will stay as a leader in the community if it
keeps offering citizens opportunities that they canenjoy.
・As a result of the development, it can become thecornerstone of world peace.

What changes 1) Early start gives the chance of more changes towould you make to more citizens.
improve the results →It took long time before we carried out theof this project? program because some members were against the

program. Being conscious of the practice of the JCI
Mission and Vision all the time, it enables us toplan, design and carry out the program without
flinching.
2) It took long time to make every citizen
understand the purpose of the movement.
→ Citizens who didn’t know about JCI kept a
distance from the movement and took some time tojoin it. However, we succeeded to earn the trust of
the citizens , and became a network leader in thesociety through the movement. It is important toenhance the visibility of us by offering their
movement continuously.
3) find sponsors.
→ There were 32 sponsors for the movement. It
couldn’t find enough sponsors for the movement.
Therefore it is necessary that we get the companies
to understand and agree with the organization
principle, and not with each movement.
4) It is better to pass the main role of the
movement on the participants.
→ From the questionnaires, there was a voice
saying “It could succeed because JCI Tenri handledit.” It was the result of conflicting as movement that
aim in this program. We should guide the citizens toknow how to set a movement, and should establish asystem to support a movement set by the citizens
in the community. This will change “only JCI Tenri
did it” to “we can do it”. And it will lead the
Positive Change and development in the society.

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