July 10,2012
ASATSU-DK INC.
~ How does the World really see Japan? ~“Stand for Japan” Campaign Entries Exhibition at theUnderground Square of Tokyo Station"
Exhibition of Outstanding Entries from a Co-Creation Project developed by ADK and eYeka

ASATSU-DK INC. (ADK; head office Chuo Ward, Tokyo; Yoji Shimizu,President & Group CEO) will conduct an exhibition of outstanding creative
work from “Stand for Japan”, a co-creation project developed in collaboration
with eYeka S.A. (head office France; Francois Petavy, CEO), a French
company who is the global market leader in online co-creation withconsumers. The exhibition will take place at the site of underground squareof Tokyo Station (in front of the entrance of JP Tower) starting from 25th July
until 23rd October.
“Stand for Japan” is a project done with eYeka, a co-creation platform
where a community of 200,000 creative individuals from 94 countries wasinvited to create imagery, pictures, or videos to communicate their personal
interpretations of what is truly unique about Japan through a mosaic oftopics ranging from art, cuisine, technology, people and history. It offers aunique reflection on Japanese culture and society, as seen from the rest ofthe World’s perspective.
We received 321 outstanding creative content (spanning videos, animations,photographs and illustrations) with participants stemming from 41 countries
as far as, France, the UK, Indonesia, China, Spain, Singapore and manyothers. 54 visual artwork and 20 videos will be exhibited at the undergroundsquare of Tokyo Station just in front of the entrance of JP tower, opened in
March this year. The exhibition area has a spacious space of around 3,300
square meters. The exhibition is planned to run for a 3 months period from25th July until 23rd October.

【Example of artwork】
My window’s view in a Japanese folding-screen
Creator: ruben （Male）
Country: France

Description:"If we (occidental people) would be able to watch the world through Japanese eyes we'll findit much more attractive and wonderful. I tried to prove this by transforming the landscape I
see from my bedroom's window in St.Denis ( a notorious Parisian suburb) into an ancient
style Japanese folding-screen. This landscape is not the most beautiful in the World but now
that I can imagine it with Japanese taste, I can see the poetry and beauty in it and I'm
happier to live where I live now. So, if Japan did not exist anymore, I can surely say that thething I'll miss the most about Japan and Japanese people is their sense of aesthetic, theirpaintings' softness of colors and the perfection and balance of the lines".

【What is a co-creation project developed by ADK and eYeka?】
eYeka is the global market leader in online co-creation. Since 2006 thecompany enables marketers who have no time to fail to accelerate thecreation and marketing of more relevant products by leveraging a wealth ofcreative ideas developed by a community of over 200,000 creative individuals,spanning 94 countries. eYeka members are invited to solve marketing
challenges, in the form of creative competitions with prizes rewarding thebest ideas. ADK announced the launch of a business alliance with eYeka inDecember and has ranked as the first official partner for eYeka worldwide,with the two companies having already initiated a number of co-creation
projects across the world.
eYeka serves more than 100 global brands such as Coca-Cola, Unilever,Danone, Hyundai and Microsoft and is present in France, Singapore, theUnited Kingdom and China.

For more information: www.eyeka.com (available in 12 languages, including
English and Japanese.)【What is ”Stand for Japan” Exhibition?】“Stand for Japan” is a project designed to collect expressions of “The Japanthey love” from 200,000 creative individuals from 94 countries, with topics
ranging from art, cuisine, technology, people and history. It offers a uniquereflection on Japanese culture and society, as seen from the rest of theWorld’s perspective. The campaign generated submissions of 321 creative
contents and 74 outstanding entries will be exhibited this time.
◆ Entries Exhibition Period:
25th July ~ 23rd October, 2012
◆ Exhibition Hour:
Open 7days a week except between 0:30am-5:30am.
◆ Venue:
Underground Square of Tokyo Station (in front of the entrance of JP tower)◆ Access:
JR Tokyo Station, Marunouchi at the center or south exit --- 1min. walkTokyo Station, Marunouchi line --- 0min. walkNijyubashi Station, Chiyoda line --- 5min. walk◆ Number of Works:
1. Graphic Category: 54 works
2. Video: 20 works※Exhibition period and number of entries to be exhibited are subject tochange in the future.
[Inquiries]
ASATSU-DK INC.
Communication Channel Planning Department
Tel: (03) 3547-2931(Attention: Masaya Haraguchi, Koichi Sato, Yuri Aida)
E-mail: eyeka_prj@adk.jp