13/09/23

JCI

Awards Entry

2013 Jci World Congress

Broken Windows Theory
JCI JAPAN
Best Long-term Local Community Program

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

1/13

13/09/23

JCI
Page 1

Entry Information
Award Program:Category:

2013 JCI World Congress
Best Long-term Local Community Program

NOM Information
National Organization:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

National President:

LOM Information
Local Organization:
President:

JCI Machida
Yoshinao Arai

President Email: DQG04023@nifty.ne.jp

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

2/13

13/09/23

JCI
Page 2

Basic Information
Duration : 2013.2.17-2013.10
Staff : 9 Members
Sponsors : Machida City Government, Machida City Police, Paint Industory Association of Tokyo, Tokyo Electric P
Budget : 3,400 US dollar
Profit / Loss : None
In which UN MDG
best fit (if apply):?:
Who is benefited
2 million people around Machida City?:
Objective : Mother Teresa said that "The opposite of love is not hate, it's indifference."
All people involved in the community of Machida will be active citizens by changing positively to havepositive interest in the local community and love the local society.
<Background>
There are many illegal poster and graffiti in our area.
It is because of lack of love or interest about the local community of the citizens.
It is a big problem that illegal posters and graffitis is the norm.
We , JCI Machida , want that local citizens will have big interest about the problem of illegal posters andgraffitis.
We create active citizens who act actively for the community.
We create positive change to the local community with all citizens and local organizations.
We implement a public order improvement project based on "Broken Window Theory" to make aopportunity that cause positive change on citizens.
Through this project , citizens discuss about problems of their area.
JCI Machida will become the leading global network of young active citizens and inspire citizens to act
actively to solve problems in local community.
We also promote the expansion of membership of JCI Machida.
The children grow while watching the behavior of adults.
We develop young people who love local community through adult behavior for improving public order.
Overview : Illegal posters and graffitis are ""Broken Window"" in people's mind.
Citizens don't care about them. They don't think it is related to their safety.
We decided to make a opportunity to change their mindset that ""We should keep safety of their own
town by ourself"".
We did a campaign to remove illegal posters and graffitis.
Through this project citizens know ""Broken Window Theory"" and think illegal posters and graffitis are
their safety problem.
It create positive change and citizens become active citizens.
1. A survey to citizens shows they are anxious about safety.
2. We think that ""Broken Windows Theory"" is its solution because there are a lot of illegal graffitis.
3. We use safety eraser made of orange peel and alcohol to make a chance that children and elder
people can join this project and change positively.
4. During this project citizens understand ""Broken Windows Theory"" and remove illegal graffitis andposters with JCI Machida.
5. Citizens have become active citizens by positive change through understanding of ""Broken Windows
Theory"".
6. Machida City Goverment have decided to promote the public-private joint project to remove illegal
graffitis and posters.
7. JCI Machida become ""The leading global network of young active citizens"" and promote this projectcontinuously.
Results : From survey results
Citizens who participated to the safety improvement project have interested in the local community andact positively.
They have changed positively and become active citizens. They have interest (= love) to the local
community.
We collected the voice of participants of each events.
"I did not aware that graffitis are too many."www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

3/13

13/09/23

JCI

It shows indifference to the local community changed positively to interest.
"It is very fun to remove the graffitis in this project."
It shows the participant changed positively to act actively.
"I think that the town cleaned by us should not be stained."
It shows positive change that citizens become to love the local community and they actively take action
to keep their town clean.
"Children became to have attention about graffiti"
It shows positive change occurs on youngsters to know graffitis are bad.
"I hope the project will be much bigger movement and the community will be proudful."
It shows citizens have positive change to be active citizens to join good movements widely.
We remove illegal posters and graffitis in 700 sites with 450 citizens. They had a chance of positivechange. They have understood ""Broken Windows Theory"". They took action to improve safety in theircommunity.
Machida City Goverment also had positive change. They have decided to promote public-private anti illegal
posters and graffitis project.
When we requested citizens' understanding to remove graffitis on their properties, they objectively
removed the graffitis by their own and have participated this project.
More citizens have recognized JCI Machida because of promotion with posters and stickers of this projectin local companies and shops.
There are many appriciations from citizens that their town become cleaner. We have many letters ofappreciation from neiberhood associations.
Not surprisingly' new graffitis are on removed graffitis in some places like rat race.
Other local chapters and non profit organizations came Machida to lean this project to do the same
project in their area.
Keisuke Obata (President of JCI Japan) gave "Good!" on our Facebook Page.
Actions Taken : Oct. 2012 We start to discuss about problems in our community with some local organizations using
survey to citizens.
Nov. 2012 We decided to remove illegal posters and graffitis.
Dec. 2012 We decided the name of the project. We start to search collaborators.
Jan. 2013 Machida City Goverment, Tokyo Electric Power Corporation (The biggest electric power
supplier in Japan) and Nippon Telegram and Telecom East (The biggest telecom company in Japan)
announced to join the project.
Feb. 2013 We announced the project to the press. We distributed promotion leaflets and posters. The
first session was held.
Mar. 2013 The second session was held. Machida City Government gave the project some money. We
made a map that shows points of graffitis.
Apr. 2013 The third session was not held because of rain.
May. 2013 The forth session was held
We produced and distributed 500 labels for promotion.
Jun. 2013 The fifth session was not held because of rain.
Jul. 2013 The sixth session was held
Sep. 2013 The seventh session will be held
Oct. 2013 A reporting session will be held
We survey illegal posters and graffitis and draw in Google Map.
In the session participants can check about graffitis by pictures in Google Map on smartphone.
https://maps.google.com/maps/ms?
authuser=1&hl=ja&ie=UTF8&oe=UTF8&msa=0&msid=207447237438331188464.0004d83ed746045f29b43
Every targets to be removed need to take approval by owner of the buildings or objects.
The local goverment approved to remove all graffitis on public buildings at once.
If graffitis are on private buidings or objects‚ we try to take approval for each targets.
In prepearation we made organization map from the list of participants to devide working areas. The leaderof each working area had income and communicated with headquoters and other leaders.
[Time chart of one session]
08:30 Participants gathers in front of the station.
Remarks, Introduction, A small lecture about ""Broken Windows Theory""
Attention from the last comments.
09:00 Start removing. (About 2 hours)
Participants devided these parts.
- Drawing remover for graffitis.
- Rubbing with a brush
www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

4/13

13/09/23

JCI- Wiping with a cloth- Removing illegal stickers and posters with scraper- Collecting garbages
10:00 Break time.
11:00 Finish. Answer the questionaire for improvement
11:15 Introduction of participant organizations. Information of the next session.
It is often said that crimination occurs in blind spot.
Neglected illegal posters and garbages are in blind spot in citizens. The citizens have no attention tothem because they think "It is none of my bussiness" and "Someone will remove them".
It is just "Broken Windows Theory".
We provide opportunity that citizens understand the theory and act to solve the probrem.
-Impact for the local community
When we requested the approval to remove graffitis‚ many citizens and companies removed the graffitis bythemselves and participated this project.
We realized citizens can change by our action.
It is very easy project to understand and to act. Citizens also have compassion and act together. This
project is easily transfered to other organizations.
-Impact for citizens
Men and women of all age participated the project and communicate through this project.
Childrens felt confidence that "We have removed the graffitis"
Positive change have ocuured from indifference to interest to their community.
Citizens have deeper attachment to their community.
We contributed to improve interest for the local community by keeping beauty of streets.
We collaborate many local organizaions. Some media reported this project in paper and video.
We improve the recognition of JCI Machida.
We might develop interest for JCI and JCI Machida.
Recommendations Comments from other organizations‚:
Machida City Government"Your active effort is very respectrul because it is very difficult for local government to request to remove
graffitis on private objects."
Machida Chamber of Commers"Many projects of JCI Machida run only one time. It is very respectful to do the project continuously."
Neiborhood Association"Graffitis on the community center was also big problem in our neiborhood association but we did not do
any action. We respect JCI Machida's action. However‚ it is shameful that we did not do for it."Press
J-com ( TV viewed in 1‚840‚000 households)
A local page in Yomiuri Shinbun (Newspaper issued 437‚500 units)
Buso Shinbun (Local Newspaper issued 100‚000 units)
Town News in Machida (Local Newspaper issued 83‚600 units)
Machida Keizai Shinbun (Local Economic Newspaper issued 1‚000 units)
Koho Machida (Local information paper by the local goverment issued 144‚730 units)
Living Machida-Sagami (Local information paper issued 107‚000 units)
Machibito (Local informaion paper issued 92‚000 unitis)

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

5/13

13/09/23

JCI
Page 3

1

Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the To create all citizens concern with the local
long-term community.
objectives of this And they become "Positive Change" to be "Active
program? Citizen" as the local community-loving.

"The opposite of love is not hate, but indifference."
Mother Teresa said.
How does this 1) JCI Machida did "Dare to Act" with the citizens
program align to so the community problem was solved.
the JCI Plan of 2) The graffiti is one of the community problem. JCI
Action? Machida provided simple opportunity in which thecitizens clean the graffiti. It is first opportunity tocreate positive change as the active citizen.
3) Through this program, the citizens wereconcerned with the community. JCI Machida madethe citizens create positive change to local active
citizens.
4) JCI Machida built the active citizens andorganizations network.
5) JCI Machida program impacted to local
community. Local government were made immediate
action by this program.

Was the budget an The total budget was $3‚400.
effective guide for Ad costs are $1‚200.
the financial Cleaning tool costs are $2‚180.
management of the Records costs are $20.
project? JCI Machida got subsidy $2‚000 from Machida city

office.
And also approved to use public facilities andsupplied drinks for free.

How does this 【The JCI Mission】
project advance the JCI Machida found by an investigation that the
JCI Mission and citizens have complaint to security.
Vision? JCI Machida noticed illegal graffiti at the local

community.
JCI Machida took action to provide development
opportunity that citizens to create positive change
for the "Broken Windows Theory".
JCI Machida did this program that is cleaning graffiti.
JCI Machida made the citizens create positivechange to local active citizens as the "Dare to Act"for local community.
【The JCI Vision】
Local community problems are the result of yourmind and behavior, Not other people's affairs.
JCI Machida explained with a lot of citizens andorganizations. JCI Machida started the ball rolling to
make the network.
JCI Machida made a lot of network by the leading.
JCI Machida took a lot of citizens and organizations
in to the program.
JCI Machida and local government were working on
the cleaning graffiti program together by our impact.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

6/13

13/09/23

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

JCI

7/13

13/09/23

JCI
Page 4

2

Aw ard Category criteria
Membership Participation

By number, howmany members
were involved inthis program? 9Ｍｅｍｂｅｒｓ
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 49%
Describe the main Record:1
roles of the -For verification
participating
members in this Tool management:1 to 2
program. -Buy and give citizens and chapter menbers cleaningtool

Patrol:6 to 7
-Safety management
Treaty and relation:3-Local government and company
Publicity and contact:9-Advertising campain, communicate citizens andchapter members
Investigate:9-Find and discover graffiti
Check the map:1-Mark on the googlemap
Legal check at possession:9-Get approval to clean the graffiti

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

8/13

13/09/23

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

JCI

9/13

13/09/23

JCI
Page 5

3

Aw ard Category criteria
Community Impact

How did the Local 1) Analyzed the questionnaire from the citizens andOrganization chapter members and evaluated them.
measurecommunity impact Participants were positive change that is thefor this program? concerns from indifferent to the local community.

Participants were able to dare to act that to create
positive change.
Participants became positive change as local
community-loving‚ to be better by themself at theirown community.
2) As the result of the number of people
1st : 33 people
2nd : 40 people
3rd : Suspended by the rain
4th : 105 people
5th : Suspended by the rain
6th : 109 people
3) Media
Local TV station (JCOM) : 1‚840‚000 Households
Local Newspapers (Yomiuri) : 437‚500 total numbersof copies published
Community magazine (Ad Machida) : 144‚730 total
numbers of copies published4) Carried out similar program after our program
2 others JCI Local Chapter
1 NPO

Describe the actual
community impact
produced by thisprojectwww.jci.cc/eawards2n/print.php?lang_id=1&u=35230

Through this program‚ citizens and organizations
were created positive change to concerned with thecommunity as the active citizen. Their action spreadto more local community.
Citizen's participants increased every time, as theresult the positive change was spread.
JCI Machida built the network to sustain
development with local community and local
government.
A chain of activity took place, organization whichhave same purpose came out by the opportunity
JCI Machida provided.
JCI Machida became top of local network becauseof progressed trust‚ the other programs were able touse this network.

10/13

13/09/23

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

JCI

11/13

13/09/23

JCI
Page 6

4

Aw ard Category criteria
Impact on Local Organization

How did the Local JCI and local chapter progressed reputation andOrganization recognition by the working with people andbenefit from running organizations joined with this program.
this project? Through this program‚ 6 people joined our chapter.

JCI Machida got sponcership from local company
and got subsidy from Machida city office.
JCI Machida got an great evaluation from local
government and chamber of commerce and local
community organizations. Especially it is amazing‚
local government decided working on the cleaninggraffiti program with the civil organizations.

How did the JCI Machida advanced the JCI Mission as follows.
program advancethe JCI Mission? JCI Machida found by an investigation thecommunity problems.
JCI Machida dared to act to solve the problems
which was not able to solve.
JCI Machida made the citizens and organizations
realize what "Dare to Act" is important things forthe community.
JCI Machida provided opportunity that enthusiasm
citizens and organizations to create positive change.
Through this program‚ citizens were created positivechange.
And then citizens started action voluntarily by thisprogram.
JCI Machida aimed to make the network to sustain
development at local community.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

12/13

13/09/23

JCI
Page 7

5

Aw ard Category criteria
Long-term Impact of the Program

What is the To sustainable development‚
expected long-term
impact of this 1) Positive change is not only citizens but also local
project? community.

2) Utilize the network‚ citizens can solve various
problems.
3) Through this program‚ local children wereattached to their own community. They can do"Dare to Act" in the future.
What changes For sustainable development‚
would you make toimprove the results 1) Target more wide area‚ JCI Machida make moreof this project? citizens and organizations create positive change toactive citizens.

2) Through the network built‚ active citizens andorganizations find community problem at themselves
then they make immediate action to solve.
3) To create positive change with young people whoare important part of the future.

www.jci.cc/eawards2n/print.php?lang_id=1&u=35230

13/13