6. Public Relations Activities

6. Public Relations Activities
In order to enhance its visibility as an information center to establish and maintaincooperative relationships with as many organizations as possible to contribute further tointernational efforts for disaster reduction, ADRC has been using the mass media to conduct
its public relations campaigns extensively, while actively involved in international
conferences, lectures and symposia.

6-1. Promotion through the Mass MediaADRC has been making active efforts to attract TV, radio, newspapers, and media coverage
to publicize its activities not only to disaster reduction practitioners but also to the generalpublic. As a result, ADRC has had extensive media coverage, which reflects a strong interest
in disaster reduction in the country.
Table 6-1-1 TV/Radio Coverage

Media

Date

TV/Radio Station

Description

TV

Oct. 4, 2003

NHK

News feature story, “International Open
Forum on Disaster Prevention”

TV

Oct. 4, 2003

TBS

News feature story, “International Open
Forum on Disaster Prevention”

TV

Jan. 17,
2004

NHK BS1

BS Forum (VCR broadcast)“Disaster Preparedness isBusiness”

TV

Jan. 19,
2004

NHK BS1

BS Forum (VCR broadcast, re-run)“Disaster Preparedness is Everybody’sBusiness”

TVFeb. 6, 2004

The NationalTelevision ofCambodia (TVK)News feature story, “Asian Conference on
Disaster Reduction 2004”

TVFeb. 7, 2004

NHK

News feature story, “Asian Conference on
Disaster Reduction 2004”

Everybody’s

Table 6-1-2 Newspaper and Magazine Coverage
DateNameFeatures
The 2nd World Conference on Disaster Reduction to be held in
Apr. 4,
Yomiuri Shimbun
Hyogo, Japan in 2005.
2003
Asahi Shimbun
Ditto.
Apr. 5,
Kobe Shimbun
Ditto.
2003
Kobe Shimbun
Completion of “Human Renovation Building.”
Apr. 23,
Asahi Shimbun
Ditto.
2003
Nikkei Shimbun
Ditto.
Kobe Shimbun
Opening of “Human Renovation Building.”
Apr. 24,
KobeShimbun,
2003
Ditto.
evening edition

１４５

6. Public Relations Activities

Date
Apr. 25,2003
May 12,
2003
May 18,2003
May 21,
2003
May 30,2003

Name
Kobe Shimbun
Sankei Shimbun

FeaturesPreview of Human Renovation Museum.
Commemorative ceremony at Human Renovation Museum.

Yomiuri Shimbun

Enhancing disaster awareness in Asia.

Yomiuri Shimbun

Staff to be dispatched to Turkey.

Kobe Shimbun,
morning edition
Kobe Shimbun,
morning edition
Kobe Shimbun,
Jun. 4, 2003
morning edition
Kobe Shimbun,morning edition
Jun. 11,
2003
Asahi Shimbun,morning edition
Aug. 28,
Asahi Shimbun,
2003
morning edition
Nov. 15,
Kobe Shimbun,
2003
evening edition
Nov. 16,
Yomiuri Shimbun,
2003
morning edition
Nov. 28,
Kobe Shimbun,
2003
morning edition
Nov. 29,
Kobe Shimbun,
2003
morning edition
Kobe Shimbun,
evening edition
Asahi Shimbun,
evening edition
Dec. 2,Mainichi
2003
Shimbun, eveningedition
Yomiuri Shimbun,
evening edition
Kobe Shimbun,
morning edition
Dec. 3,
2003
Asahi Shimbun,
morning edition
MainichiDec. 5,Shimbun,
2003
morning edition
Dec. 26,
Kobe Shimbun,
2003
morning edition
Dec. 27,
Kobe Shimbun,
2003
morning edition
Yomiuri Shimbun,
Jan. 7, 2004
evening edition
Jan. 23,
Kobe Shimbun,
2004
morning edition
Jan. 28,
Kobe Shimbun,
2004
morning edition
Jan. 30,
Yomiuri Shimbun,
2004
morning edition
Feb. 7,
NHK News
2004
WebsiteDisaster Reduction and Human Renovation Center marks 1stanniversary, and intends to double visitor number.
World Conference on Disaster Reduction coming to Kobe.
Interview with Shigeru Ito (serial column “Toward
Rehabilitation”).
Information exchange for disaster reduction in Asia (participantsfrom 17 countries to meet at workshop in Kobe).
World Conference on Disaster Reduction - efforts of Asiancountries reported.
The 80th Anniversary of Kanto Great Earthquake: Are cities
prepared? (Interviewee, Mr. Shigeru Ito, Director, ADRC)
Extend disaster support beyond borders: INSARAG symposium
held in Kobe.
Discussions on international disaster relief activities: INSARAG
Foreign experts invited to Disaster Reduction Forum.
The 9th Quake Anniversary commemorative services start one byone: memorial services, disaster prevention …at different sites.
Opening of International Disaster Reduction Forum
Conference on lessons from disasters starts in Kobe.
Cooperation through disaster reduction in Asia – International
conference starts in Kobe.
International Disaster Reduction Forum starts in Kobe.
International Disaster Reduction Conference to be held on Jan. 18.
International Disaster Reduction Conference to be held in Kobe
and Awaji in Jan, 2005.
Reports on the role of schools to be presented at International
Disaster Reduction Conference.
International Disaster Reduction Conference, “Learning lessons
from large-scale disasters.”
Earthquake in Iran
Wearable equipment to broadcast live from affected zone.
NGO and Doctors to report on Iranian earthquake relief activities
on 27th in Kobe
Joint debriefing session on Iranian earthquake
Antiseismic Technology Fair
Cambodian Conference

１４６

6. Public Relations Activities

DateFeb. 7,
2004Feb. 21,
2004

Name(Cambodiannewspaper)
Yomiuri Shimbun

FeaturesCambodian Conference
Iranian Earthquake – Staff to be sent to workshop

6-2. Participation in International Conferences
In order to develop organic networks with international organizations and NGOs in
addition to member countries, ADRC attended the following international conferences toincrease its presence and to participate in discussions with relevant organizations on
international cooperation in disaster reduction.
Table 6-2-1 International Conferences
Conference
DateVenue

AttendeeContributions
Reported on the achievementsof the 1st ISDR Asia Meetingin 2003. Provided opinions onthe Yokohama Review in thecapacity of a Task Forcemember organization.
Gave presentations on
ADRC’s activities in Asia andon methods of video
transmission from affectedareas using ultrahigh- speed
Internet connections.

The 7th ISDRInter-agency Task Force
Meeting

Apr. 9-11,
2003

Geneva(Switzerland)

Nishikawa,
Tsunozaki

SOPAC South Pacific
Disaster Management
Meeting

May 5-8,
2003

FijiNishikawa

May23-24,
2003

Delft(Netherlands)

Yoshimura

Gave a presentation on
damage estimates in a TokaiEarthquake.

June
26-27,
2003

Geneva(Swizerland)

Tsunozaki

Disucussion regarding
WCDR in 2005

GLIDE technicalmeetingJuly
14-15,
2003

Geneva(Switzerland)

Nishikawa,
Tsunozaki,
ArakidaExplained the necessity of
GLIDE for disaster
information sharing, andrequested the participants forcooperation.

Disaster Reduction
TechnologyExhibition/Workshop in
Marikina City, thePhilippines

July
28-29,
2003

Marikina City,(Philippines)

Yoshimura,
Nakamura

Panel exhibition andpresentation on tsunami
evacuation planning incommunities

IFnet Inauguration
General AssemblyAug.
9-10,
2003

Stockholm(Sweden)

NishikawaWorkshop on
development of astandardized disasterdamage assessment
methodUN/ISDR
Brainstorming
Session for WCDR

The 17th International
Conference on Structural
Mechanics in Reactor
TechnologyUNESCO Mid-term
Meeting on theCross-cutting ThemeAug,
17-22,
2003
Sep
25-26,
2003

Prague(Czech Rep.)
Paris(France)

１４７

KuritaTsunozaki

Participated in IFnet, andexchanged opinions at theGeneral Assembly
Gave a presentation on theeffect of irregular topography
on strong ground motion
amplification.
Participated in the meeting asa resource person.