Press Release

April 2023, Japan

Anuga Select Japan Set to Launch in 2024
Anuga, the largest network of food and beverage events in the world will make its
Japanese debut in 2024.
Tokyo, Japan, 13 April, 2023 — Building upon the strength of the Anuga brand, theinaugural Anuga Select Japan is set to take place at Tokyo Big Sight from 10–12 April,
2024. Taking into account both cultural and consumption trends in East Asia andacross the globe, the theme of the 2024 edition will be "Healthy Food for a HealthyPlanet."
Anuga Select Japan will be uniquely co-located with 7 established partner fairs, eachwith a specialised focus in the food and beverage industry: ISM Japan (sweets andsnacks, organised by Koelnmesse), Dessert Sweets & Bakery Festival, FABEX (food,processing and cooking equipment, containers and dishware), Food & Drink OEM
Expo, Future Rice Fair, Premium Food Show, and ProWine Tokyo (wine and spirits).
These 8 concurrent trade fairs under one roof combine to make a one-stop shop for
all culinary and gastronomic needs.
The trade fair will feature products in four distinct categories selected for theirstrong demand in East Asia: Anuga Fine Food (gourmet foods and delicatessen, healthand functional foods, organic foods and superfoods, vegan and vegetarian options,spices and oils, regional specialties, etc.), Anuga Meat (animal meats, alternative
meat products, alternative proteins, etc.), Anuga Drinks (tea, coffee, health drinks,etc.) and Anuga Frozen Food (convenience products, ready-to-eat frozen meals,frozen fruits and vegetables, frozen breads and pastries, etc.). The event provides aplatform for exhibitors from around the world to showcase their products andservices to buyers, importers, distributors, retailers, and other decision-makers.
The four select categories offer participants a curated taste of the wider Anuga
catalogue of product showcases that can be experienced at Anuga trade fairs in
Cologne, Germany and around the world.
The theme of "Healthy Food for a Healthy Planet" reflects the growing global hunger
for healthy foods and growing concern for sustainability and the impact of foodproduction on the environment. The trade fair will feature products and services that
promote sustainable practices, including organic food products, plant-based

Anuga Select Japanhttps://anuga-japan.com
Your contact:
Brent OlianE-mailkmjpn@koelnmesse.jp
Koelnmesse Co,.Ltd
3-5-2 Kojimachi, Chiyodaku,
Tokyo, 102-0083
JapanTel. + 81 3 579 377 70
Fax + 81 3 579 377 71
kmjpn@koelnmesse.jp
www.koelnmesse.jp

alternatives, and eco-friendly packaging solutions.

Page

2/3
With an aging society that is increasingly focused on products that can support long,
healthy lives and a tradition of healthy foods and beverages, Japan is perfectly
situated to be a hub for discourse on the topic in the East Asian region.
Joining Anuga events in Germany, Brazil, China, Colombia, India and Thailand, Anuga
Select Japan is set to bolster a strong, growing global network for the food andbeverage industry. By taking part in Anuga Select Japan, participants gain access to anetwork that extends far beyond those physically present at the trade show.
On the potential of the food and beverage industry in East Asia, Koelnmesse Vice
President of Trade Fair Management, Mr Bastian Mingers stated, "We are excited tobring this innovative event platform to a mature market like Japan in order to realise
the great amount of untapped potential that still remains in the country and EastAsia. Over the last two decades of Thaifex - Anuga Asia trade fairs in Thailand, wehave witnessed enormous growth. This sets a great precedent for Anuga in Japan."Managing Director of Koelnmesse Japan, Mr Makoto Takagi, emphasized the status ofJapan as a proven test market for East Asia, remarking, “Time and again, productsthat have succeeded in Japan have also succeeded in other East Asian countries.
Testing your product in Japan is a great barometer for its potential in the entireregion.”
The fair will also feature a series of engaging seminars and workshops with industry
leaders that will provide valuable insights into trends in the food and beverageindustry.
For more information about Anuga Select Japan 2024 and how to participate, please
visit the official website at https://anuga-japan.com.
###Upcoming Food and FoodTec Events
ISM Cologne The world's largest trade fair for sweets and snacks
23.04. - 25.04.2023, Cologne, Germany
ANUFOOD China The leading food and beverage exhibition for Southern China
10.05. - 12.05.2023, Shenzhen, China

THAIFEX - Anuga Asia Re-imagine the future of the food and beverage industry
23.05. - 27.05.2023, Bangkok, Thailand
ANUFOOD India India’s international exhibition on food and beverage trade and retail07.09. - 09.09.2023, Mumbai, India
Koelnmesse — Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding
food and beverage processing. Trade fairs such as Anuga, ISM and Anuga FoodTec inCologne, Germany are established world leaders. Furthermore, Koelnmesse organises
food trade fairs in growth markets around the globe, for example, in Brazil, China,Colombia, India, Japan, Thailand and the United Arab Emirates, which have different
focuses and contents.
These global activities enable Koelnmesse to offer customers a network of events,
which in turn grant access to different markets and thus create a basis for sustainable
and stable international business.
Follow us on LinkedIn!
Your Contact:
Brent Olian
Marketing and Communications Executive
Koelnmesse Co,.Ltd
3-5-2 Kojimachi, Chiyoda-ku,Tokyo, 102-0083
JapanTel. + 81 3 579 377 70
Fax + 81 3 579 377 71
kmjpn@koelnmesse.jp
www.koelnmesse.jp

Page

3/3