7. Public Relations Activities
In order to enhance its visibility, to establish and maintain cooperative relationships with as
many organizations as possible, and to contribute further to international efforts for disaster risk
reduction, the ADRC has been using the mass media to conduct its public relations campaigns
extensively, while actively involved in international conferences, lectures, and symposia.

7-1. Promotion through Mass MediaThe ADRC has been making active efforts to attract TV, radio, newspapers and media coverage
to publicize its activities not only to disaster reduction practitioners but also to the general public.
Some of activities, media coverage and others are listed below.
Table 7-1 TV/Radio Coverage

MediaTV

Date

TV/Radio Station

Description

Dec.18, 2011

NHK World『Asia７Days』

Interview with Mr. Atsushi Koresawa, Executive
Director of ADRC at the Expert Group Meetingon the Great East Japan Earthquake on 18
December 2011

Table 7-2 Newspaper and Magazine Coverage

DateNameJul. 25, 2011

Yomiuri Shimbun

Aug.02, 2011

Mainichi jp (Web)Aug.03, 2011

Mainichi Shimbun

Jan.21, 2012

Kobe Shimbun

Jan.24, 2012

Mainichi Shimbun

Features
IRP held The U.S.-Japan DRR Forum. The column“Today’s Note” introduced comments by Mr. Yasuo
Kawawaki, Senior Expert of IRP.
Mr. Takahiro Ono, Senior Researcher of ADRC, gave hiscomments regarding the Business Continuity Plan (BCP)
among APEC Member economies at APEC Workshop on
Private Sector Emergency Preparedness in Sendai
Mr. Takahiro Ono, Senior Researcher of ADRC, gave hiscomments regarding the Business Continuity Plan (BCP)
among APEC Member economies at APEC Workshop on
Private Sector Emergency Preparedness in Sendai
International Recovery Forum 2012(IRF2012) was heldin Kobe, Japan.
International Recovery Forum 2012(IRF2012) was heldin Kobe, Japan. Mr. Jin Sato, Mayor of Minami Sanriku
Town reported on the recovery initiatives from the Great
East Japan Earthquake.

68

7. Public Relations Activities

Newspaper/Journal
Kindai Shoubou
Kindai Shoubou

Table 7-1-2 Articles
DateAuthor
Sep. 2011
ArakidaFeb. 2012
KodamaTitle
ACDR2011
Introduction of ADRC’s
activities on education
for disaster preparedness
and Japanese goodpractices7-2. Participation in International Conferences
In order to enhance networks with international organizations and NGOs, the ADRC
participated the following international conferences and had active discussions with relevantorganizations on international cooperation for disaster risk reduction.
Table 7-2-1 International Conferences
VenueSponsors
Attendee
Switzerland
UNKoresawa(Geneva)
Ono

Conference
The 3rd Session of
the Global Platformfor Disaster Risk
Reduction and theWorld
Reconstruction
Conference

DateMay
8-13,
2011

UNESCAP Expert
Group Meeting,
UNESCAP
Committee on
Disaster Risk
Reduction
APEC Workshop on
Facing Abnormal
Flood Disaster

June
27-29,
2011

Thailand(Bangkok)

UNESCAP

Koresawa

July28-29,
2011

Vietnam(Da Nang)

Government ofVietnam

Kawawaki

APEC Workshop on
Private Sector
EmergencyPreparedness

Aug.
1-3,
2011

Japan(Sendai)

Government ofJapan andGovernment ofUSA

Koresawa
Ono

ISDR Asia
Partnership (IAP)
Meeting

Sep.
6-8,
2011

Thailand(Pattaya)

UNISDROno

APT Workshop on
DisasterManagement/Oct.
19-21,
2011

Japan(Tokyo)Ministry ofInternal
Affairs andKoresawa

69

Contributions
Made a presentationon the Sentinel Asia
Initiative, displayed
posters on recent
disaster
preparedness
projects andimpacts of the Great
Eastern Japan
Earthquake
Introduced ADRC
activities such ascompilation ofdisaster data,
GLIDE andSentinel Asia
Presented
experience andlessons learned
from the Great EastJapan Earthquake
and Tsunami
disasterPresented theresults of the survey
on BCP status of theprivate sector in theAPEC region
Shared information
on progresses madefor the Incheon
Action Plan anddiscussed ways tofurther promote it
Made a presentation
on how Japanese
government