Partner Program

A complete guideThe Partner Program
It’s an exciting time to partner with us! Our partner
ecosystem continues robust growth as customers
continue to consume from partners. We have many
programs and benefits and through our partnershipprovide our partners the opportunity to capture
new customers and access additional revenue streams.
Our creativity and productivity products are available
around the world through a well-established networkof international distributors, resellers, retailers, original
equipment manufacturers, online providers and on ourwebsites. Our reseller programs give our partners highprofit margins, while providing customers with some of theworld’s most popular and widely recognized software brands.

Drawing upon 35 years of innovation, Alludo holds
a rare position as a pioneer of the digital frontier.
Today, this commitment delivers technologies
that remove yesterday’s limitations. Collaboration
tools amplify creative talent. Efficient workflows
optimize timelines. Powerful productivity and virtualization
solutions offer the freedomto be productive anywhere.
Alludo helps millions of customers in virtually every country
in the world achieve better, more meaningful results, faster.
And this spirit is the driving force behind all our productteams who dedicate themselves to improving the criticaltechnologies our customers depend on.

RESELLERSREQUIREMENTS

Annual business plan

N/A

Suggested

Required

Quarterly business reviews

N/A

Suggested

Required

Certifications RAS + Parallels SecureWorkspace (PSW) reseller

N/A

Certifications RAS only reseller

N/A

Certifications Parallels SecureWorkspace (PSW) only reseller

N/A

Revenue goals

Partner application and approvalPartner agreement

1 RAS Sales + 1 PSW Sales1 RAS Technical+ 1 PSW Technical

2 RAS Technical+ 2 PSW Technical

2 Sales + 2 Technical

2 Sales + 4 TechnicalN/A$40,000 annually*

By invitation only

On demand webinar sales training

Free online

Free online

Free online

Live sales enablement training

Quarterly

Quarterly

Quarterly

Live technical training

Optional

Partner portal access
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BENEFITS

Custom UTM code support
Deal registration incentive
Access to NFR licenses
Partner locator listing
Dedication account manager
Proposal-based MDF
Lead sharingPriority website listing
Joint customer case study development
Pre-sales support
Technical support
Customer support

* Contact your CAM. Eligibility varies by region.

2© 2023 Cascade Parent Limited trading as Alludo. All rights reserved.

Partner program
structure
Our partner program offers three tierswith increasing benefits. Partners
in each of the levels are allowed accessto program resources and benefits
specifically designed for that tier.

Program benefits
Partner portal access
All partners are invited to our Partner Portal! You will receive accessto our partner portal upon acceptance into the Alludo Partner Program.
This portal is an easy way to access sales and marketing resources,
and much more including:• Deal registration and lead sharing.

Silver. Our entry-level membershipin the partner program. Silver partners
have access to a range of online
tools and resources throughour partner portal.

• Training and certifications (where applicable).

Gold. Partners who have met
our technical and sales requirements.
This includes annual revenue objectives
and a higher level of expertise in working
with Alludo solutions. Gold partner
benefits also include access to NFRlicenses, partner locator listing on theAlludo websites, a dedicated accountmanager and eligibility to request MDF.

Available 24/7, this vast selection of content is only a click away
to support your success!

Platinum. The highest partner
membership available. Our platinum
partners commit to higher revenue
objectives and have a history of selling
Alludo solutions. In addition to all
the other partner benefits, Platinum
partner benefits also include leadsharing and priority website listingon Alludo branded websites.

• Sales and technical resources.
• Marketing collateral, blogs, case studies,
data sheets, and e-books.

Sales and technical certification
There are optional trainings within our portfolio that allow partner
sales/technical reps to access certification trainings, where applicable,
and complete online tests to enhance sales and product knowledge.
Technical certifications are available for certain products
and badges are given upon completion.

Sales training
On-demand self-paced training sessions, tutorial videos
and webinars are available 24 hours a day via our Partner Portal
to provide partners with the necessary skill set to sell and support
our full product portfolio. We also offer multiple live training options.

Custom UTM code support
The program provides documentation on how partners can createcustom URLs to promote assets and webinars. Please work with yourchannel account manager (CAM) to let them know you have createda UTM and we will provide the leads generated directly to you.

Deal registration
The deal registration program is designed to enhance collaboration
between you, our partners, and us, while protecting your investment
and aims to ensure we are never selling against our solution providerswho are actively engaged in a sales cycle. It is advised that you register
all deals for which you have made pre-sales efforts.

3© 2023 Cascade Parent Limited trading as Alludo. All rights reserved.

Access to NFR licenses

Lead sharing

We provide you with access to a fully featured not
for resale (NFR) license for our products to be used
for technical demonstration purposes, enabling you
to showcase our products in a comprehensive
and compelling way to customers.

Lead sharing is reserved for our Platinum partners
and must comply with GDPR. Please contact
your CAM for more information.

Partner locator listingGold and Platinum partners are located on ourwebsite’s partner locator, allowing new customers
to find you! Our partner locator lists each partner,
contact information, location, and products covered.

Dedicated account manager
Gold and Platinum partners receive a dedicated
CAM for all partner-related activities. They enable
you to be successful and help drive business,by providing sales training, discussing marketingdevelopment funds (MDF) campaigns, sharing resources and many other activities.

Proposal-based MDF

Priority website listing
Priority website listing is a benefit reserved for Platinum
partners. In addition to the partner locator, this is the ability
to display your logo on our branded website pages.

Annual business plan
We’ll work with you to create a plan that will help growyour business. For those striving to reach our Platinum
level a business plan is required. It is highly encouraged
for Gold Partners, and optional for Silver.

Quarterly business reviews
Quarterly business reviews (QBR) are conductedto ensure our partnership meets business expectations.
For partners with MDF, we will review results in these
QBR sessions. Ongoing planning calls are also
conducted regularly with us and our partners.

MDF resources are available to our Gold and Platinum
partners to create new customer opportunities by providing
you with resources to execute heavily tracked, co-branded
content and campaigns in order to build awarenessand drive business through a specific partner.

Partner Program
Contact
We look forward to working with you and your team
to take your business to the next level. If you havequestions or would like to engage further, please reachout to us at partners@alludo.com or visit our website.

4© 2023 Cascade Parent Limited trading as Alludo. All rights reserved. Alludo, and the Alludo logo are trademarks of Cascade Parent Limitedin Canada, the United States and/or elsewhere.