INFLUENCER CONTENT BRIEF
Influencer Requirements

Introduction

Pre-Event: 3 feed posts published prior toOctober 1, 2024

We’re proud to welcome you to FABTECH’s influencer network! This brief was designed toprovide you with a comprehensive guide to fulfill your influencer registration agreement
and create engaging content to promote your presence at FABTECH 2024. As aFABTECH-approved influencer, we recognize your outstanding content creation skills andinfluential voice in our industry. Stay true to your unique style and authenticity, butreference this brief for valuable tips to help you reach FABTECH’s extensive audience of
metal forming, fabricating, welding, and finishing professionals and generate excitement
around your 2024 attendance.

Onsite: 3 feed posts published between
October 15 and 25, 2024
Format: All content must be published to
the feeds (not stories) of each social media
channel submitted in influencer registration

Please Note: Your influencer agreement is effective from the date of registration approval
and upon receipt of registration confirmation, valid for the agreed upon months from theeffective date. Attendees who do not adhere to the terms of the agreement (failure to fulfill
the six-post requirement and the associated formats and tagging requirements) may havetheir credentials declined and future badge requests may not be approved.

Tagging:
Allcontent
musttag@FABTECHexpo and use the official event
hashtag, #FABTECH2024

CONTENT INSPIRATION
Pre-event posts can take many forms on your feed, but video content with apersonal spin earns special attention among FABTECH attendees. Before theevent, many FABTECH influencers explain what they’re most looking forward
to while welding creations they’ll be showcasing on the show floor. (Someeven promote art and swag available to FABTECH attendees as giveaways!)
Other influencers like to take an educational approach and offer advice tofirst-time attendees based on previous event experiences or FABTECH news.

@WeldDotCom@ManCrafting@WeldDotCom@Cynthia_Gauthier

Pre-Event Feed Post Examples

CONTENT INSPIRATION@WorksBySolo@ManCrafting@ColdHardArt

Onsite Feed Post Examples
With three eventful days of FABTECH, manyinfluencers publish onsite feed posts in real-time
to be part of the active social media buzz. Others
prefer to capture content and produce in-depth
recaps after the event has concluded. FABTECH
influencers are welcome to decide how toapproach their three-feed post requirement by
the October 25 deadline.
Many popular onsite posts highlight cuttingedge technologies discovered at exhibitor
booths, compelling insights gained from theFABTECH Conference, and the industry peers
met or reconnected with on the show floor. Inaddition to @FABTECHexpo, we encourage you
to tag those who made your FABTECH
experience one to remember!

CONTENT BRIEF
Required Tags
Official Show Hashtag: #FABTECH2024
Instagram: @FABTECHexpo
Facebook: @FABTECHexpo
TikTok: @FABTECHexpo
Twitter (X): @FABTECHexpo
LinkedIn: FABTECH Expo
[Download FABTECH logos here]

Talking Points & Messaging
FABTECH influencers know their followers best. We want your content to feel authentically you, and to showcase the FABTECH experience throughyour unique lens. Consider using the talking points below as a starting point, and adjust the language to fit your natural tone and event plans.

For the first time, FABTECH, North America’s largest metal forming, fabricating, welding and finishing event, is heading to Orlando, October
15-17, 2024, at the Orange County Convention Center.
The event features 800,000 square feet of exhibits showcasing the latest in manufacturing equipment and live product demonstrations.
The FABTECH Conference combines expert-led sessions and half-day workshops covering the latest in advanced fabrication and welding
technology, workforce, and management topics.
Show floor admission is complimentary if you register before October 12, 2024. After this date, there is a $50 registration fee.
Featured technology includes 3D printing, arc welding, robotics and bending and forming.
FABTECH’s new Emerging Leaders Program is tailored specifically for young professionals under the age of 35, designed to equip risingstars with the tools and confidence to shape their future and drive positive change in their organizations and communities.