For members of the press

February 1, 2022
HIDEO Corporation

PRESS RELEASE
Acquisition of blisspa japan Inc. shares completed
Accelerating the bathroom-specific luxury brand business through the acquisition ofblisspa Japan, operator of the JAXSON brand
HIDEO Corporation (Headquarters: Minato-ku, Tokyo, President: Hideo Shimizu) has completed theprocedure for acquiring all shares of blisspa japan Inc. (hereinafter, blisspa japan), a subsidiary of LIXILCorporation.
As was notified through our press release of November 26, 2021, HIDEO Corporation has concluded anagreement with LIXIL Corporation for the transfer of shares in blisspa japan Inc. Following completion of allprocedures concerning the acquisition of shares on February 1, 2022, blisspa japan Inc. has become a fully
owned subsidiary of HIDEO Corporation.
Moreover, by changing its trade name to JAXSON Inc. on the same day, blisspa japan Inc. is making a newstart under a unified corporate and product brand.
Herein, HIDEO Corporation and JAXSON Inc. will work on developing and branding products under thegeneral direction of bathtub designer Hideo Shimizu. JAXSON, which primarily deals in acrylic jet baths,and HIDEO, which has a solid-surface bathtub collection, will work closely in building a luxury brandbusiness specific to the bathroom market and accelerating business development in domestic andoverseas markets.

■ About the JAXSON brandIn 1982, the founder and designer Hideo Shimizu established
JAXSON JAPAN Inc. Against the background of traditional
Japanese bathing culture, it has since proposed bathtubs
endowed with outstanding design and comfort as interior
furnishings and contributed to the evolution of bathrooms inresidential spaces. Also, as a manufacturer of bathtubs, as
demonstrated by its development of the worldʼs largest integrally
molded spa measuring more than 5 meters and start of Japanʼsfirst manufacture of vacuum-formed acrylic baths, it has adopted
an integrated production setup from design and shaping.
It has received the Good Design Award for 10 models, and in
2019 received the iF Design Award.
It deploys 79 models in eight series ranging in size from 1.2 to 5.6 meters.
HIDEO Corporation

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■ About the HIDEO brand
HIDEO was established in 2018 as a company manufacturing andselling a collection of free-standing bathtubs developed using
bathtub designs, cutting-edge manufacturing technologies andnew materials nurtured over 40 years by Hideo Shimizu, thefounder of JAXSON. Its flagship store of HIDEO TOKYO, which
was opened in Akasaka, Minato-ku in May 2021, displays
conceptual scenes and deploys collaborations with the luxury
brands GiGi and Loro Piana, which add color to lifestyles.
HIDEO proposes bathroom styles that further strengthen thefeatures of comfort and safety and go beyond conventional
concepts as complete furniture.
It deploys 16 models ranging in size from 0.9 to 2.1 meters.

■ Outline of JAXSON Inc.
Trade name: JAXSON Inc. (former name: blisspa japan Inc.)

Representative: Yuji Suzuki, Representative Director

Address: 6-12-1 Minami-Aoyama, Minato-ku, Tokyo

Established: August 1982

Business contents: Manufacture, sale, export and import of luxury bathtubs

Capital: 195,000,000 yen

URL ： https://jaxson.jp■ Outline of HIDEO Corporation
Trade name

: HIDEO Corporation (pronounced “High-deo”)

Representative: Hideo Shimizu, President

Address: 3-3-3 Akasaka, Minato-ku, Tokyo

Established: August 2018

Business contents: Planning, design, manufacture, sale, export and import of luxury bathtubs and bathroom products

Capital: 260,000,000 yen

URL ： https://hideo.design
For high-resolution images of both brands, please contact the following staff member in charge.
< JAXSON >< HIDEO >■ Inquiries
HIDEO Corporation
TEL： 03-5797-7507
Email： contact@hideo.design
HIDEO Corporation

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