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7. Public Relations Activities
To enhance its visibility, establish and maintain cooperative relationships with as manyorganizations as possible, and contribute further to international disaster reduction efforts, ADRC
has been using the media to conduct an extensive public relations campaign while actively
participating in international conferences, lectures, and symposia.

7-1. Media Promotion
ADRC has been making active efforts to attract TV, radio, newspapers, and other media coverage
to publicize its activities not only to disaster reduction practitioners but also to the general public.
Some activities, related media coverage, and other details are listed below.

MediaDate

TV/Radio Station

TVJun. 2, 2008

NHKRadioJun. 04, 2008

Radio KansaiRadio

Dec. 18, 2008

Yamaguchi TV

Description
Highlighted reports given to the governor of Hyogo Prefecture
following a Sichuan Earthquake site visit in China. Briefing during
the interview on the necessity of support for recovery plandevelopment and mental health care.
Report by the ADRC’s Mr. Tanaka, Senior Researcher, on theSichuan Earthquake disaster.
Overview and briefing on the status of disasters in Asia in 2007 andthe importance of disaster reduction by ADRC Executive Director
Mr. Suzuki

Table 7-1-1 TV/Radio Coverage

DateName

May 9, 2008

Kobe Shimbun

May 13, 2008

Yomiuri Shimbun

May 14, 2008

Kobe Shimbun

May 14, 2008

Asahi Shimbun

May 15, 2008

Asahi Shimbun

May 24, 2008

Kobe Shimbun

May 27, 2008

Yomiuri Shimbun

May 29, 2008

Kobe Shimbun

May 29, 2008

Yomiuri Shimbun

Jun. 2, 2008

Yomiuri Shimbun

Jun. 3, 2008

Kobe Shimbun

Jun. 3, 2008

Asahi Shimbun

Jun. 3, 2008

Yomiuri Shimbun

FeaturesCovered the training program at the Fire-fighting Bureau of theCity,[Meaning?] conducted for Visting Researchers Mr. Jan Yunsha (China) andMr. Zahar Taji (Pakistan)
Printed comments by Mr. Kojika, Senior Researcher, on Chinese building
standards with regard to the Sichuan Earthquake
Printed comments by Mr. Kojika, Senior Researcher, on the destruction ofbuildings during the Sichuan Earthquake, China
Described the current status of ADRC with regard to the Sichuan Earthquake inChina, including comments by Mr. Kojika, Senior Researcher
Quoted the ADRC's intent to dispatch experts to conduct a survey of theSichuan Earthquake site in China
ADRC stated it would dispatch Messrs. Kojika and Tanaka, SeniorResearchers, to conduct surveys of the Sichuan Earthquake site in China
Covered the status of the survey of the Sichuan Earthquake site in China, aspresented in an ADRC report
Ԙ Reported that ADRC was to participate in the “Support Center for theChina Sichuan Earthquake” (tentative name) scheduled to be established byHyogo Pref., the City of Kobe, and local research organizations
ԙ Highlighted articles related to the above and noted the gratitude expressedby the government of Sichuan Province to the ADRC staff
ADRC’s Sichuan Earthquake survey team met with Mr. Tang Hong, Asst.
Deputy Director General of the Foreign Affairs Office of the People’s
Republic, Sichuan Province
Covered the report presented to Governor Ido of Hyogo Prefecture, on theSichuan Earthquake survey in China, conducted by Messrs. Kojika and Tanaka,
Senior Researchers
Covered the report presented to Governor Ido of Hyogo Prefecture, on theSichuan Earthquake survey in China, conducted by Messrs. Kojika and Tanaka,
Senior Researchers
Covered the report presented to Governor Ido of Hyogo Prefecture, on theSichuan Earthquake survey in China, conducted by Messrs. Kojika and Tanaka,Senior Researchers
Covered the report presented to Governor Ido of Hyogo Prefecture, on theSichuan Earthquake survey in China, conducted by Messrs. Kojika and Tanaka,Senior Researchers

202Jun. 6, 2008

Kobe Shimbun

Jun. 7, 2008

Kobe Shimbun

Jun. 10, 2008

Kobe Shimbun

Jun. 12, 2008

Kobe Shimbun

Jun. 16, 2008

Yomiuri Shimbun

Jun. 27, 2008

Kobe Shimbun

Oct. 10, 2008

Yomiuri Shimbun

Dec. 12, 2008

Yomiuri Shimbun

Dec. 22, 2008

Kobe Shimbun

Dec, 23, 2008

Kobe Shimbun

Dec, 23, 2008Kobe Shimbun News Website

Jan. 17, 2009

Kobe Shimbun

Jan. 26, 2009
Jan. 26, 2009
Jan. 27, 2009
Jan. 27, 2009
Jan. 27, 2009

Mainichi Shimbun News Website
Sankei Shimbun News Website
Kobe Shimbun
Yomiuri Shimbun
Asahi Shimbun

Covered a meeting on “Sentinel Asia” sponsored jointly by ADRC and the Japan
Aerospace Exploration Agency, an independent organization
Covered a meeting on “Sentinel Asia” sponsored jointly by ADRC and theJapan Aerospace Exploration Agency, an independent organization, and theADRC's future commitment to the program[Confirm]
Covered the ADRC's participation in the “Hyogo Kobe Support Committee for
Recovery from China Sichuan Earthquake” being established by Hyogo Pref.,Kobe City, and local research organizations
Reported on the survey activities of Messrs. Kojika and Tanaka, SeniorResearchers, conducted as part of the tangible support efforts made byconcerned parties in Hyogo Pref. in response to the Sichuan Earthquake inChina
Reported comments by Messrs. Kojika and Tanaka, Senior Researchers, under
the title “Sichuan Earthquake Witnessed by Japanese Experts”
Notice of the reporting on the survey of Sichuan Earthquake, China, to beattended by Mr. Tanaka, Senior Researcher[Meaning unclear]
Covered ADRC’s research results and data reported on the Chinese disaster
reduction website “Japan-China Disaster Reduction Network,” developed tosupport recovery efforts in Sichuan Province
Covered a 7-country TV Forum held at the IRP Secretariat with the title“Review of Lessons from Disasters”
Reported that the number of trainees (representatives of disaster reduction
facilities and staff in charge of disaster reduction in member countries) hosted
by ADRC had been increased in the 2009 draft budget of the Ministry ofFinance.
Covered the signing by Mr. Suzuki, ADRC Executive Director, of an agreement
on a joint project for the promotion of disaster reduction technology using
satellite images at the Asian Engineering College in?? Bangkok, Thailand
Covered the signing by Mr. Suzuki, ADRC Executive Director, of an agreement
on a joint project for the promotion of disaster reduction technology using
satellite images at the Asian Engineering College in?? Bangkok, Thailand
Printed an article on “Major Disasters in 2008,” which was prepared based on
the ADRC website and other sources. Provided the address of the ADRC
website as a resource for disaster reduction information
Held the 2009 IRP Forum.
Held the 2009 IRP Forum.
Held the 2009 IRP Forum.
Held the 2009 IRP Forum.
Held the 2009 IRP Forum.

Table 7-1-2 Newspaper and Magazine Coverage

7-2. Participation in International Conferences
The ADRC attended the following international conferences to develop organic networks withother international organizations and NGOs beyond its member countries, to increase its worldwide
presence, and to participate in discussions with relevant organizations on international cooperation
for disaster reduction.

Conference

DateVenueSponsors

AttendeeThe 3rd Typhoon
Committee Disaster
Prevention Preparation(DPP) Working Group

Apr. 9-12,
2008

Korea (Seoul)

TyphoonCommittee

NakanoBriefing on the promotion of
GLIDE

UN/ESCAP Regional
WorkshopApr.
20-26,
2008

Thailand(Bangkok)

UN/ESCAP

WatabeHeld a workshop for theestablishment of EWS at countries
hit by the Indian Ocean Tsunami203Contributions