Exhibition
Guide■Outline◆Name

Inter BEE 2024

◆Period<Makuhari Messe>
November 13th 10:00 a.m. to 5:30 p.m.
November 14th 10:00 a.m. to 5:30 p.m.
November 15th 10:00 a.m. to 5:00 p.m.

◆Location

Makuhari Messe◆Admission Free of charge (registration required)◆Organizer◆Support(Planned)

Japan Electronics and Information Technology Industries Association

Ministry of Internal Affairs and Communications (MIC)
Ministry of Economy, Trade and Industry (METI)*Listed by date establishedJapan Broadcasting Corporation (NHK)The Japan Commercial Broadcasters Association (JBA)
The Association of Radio Industries and Bussinesses (ARIB)
Digital Content Association of Japan (DCAJ)
The Association for Promotion of Advanced Broadcasting Services (A-PAB)*no particular order◆Partners(Planned)

Advanced Imaging Society Japan Committee
Association of Media in Digital
Camera & Imaging Products Association
Digital Signage Consortium
IPTV FORUM JAPANJAPAN AD.CONTENTS ASSOCIATION
Japan Association of Audiovisual Producers, Inc.
Japan Association of Lighting Engineers & Designers
Japan Association of Professional Recording Studios
JAPAN ASSOCIATION OF RECORDING ENGINEERS
Japan Association of Video Communication
Japan Audio Society
Japan Cable and Telecommunications Association
Japan Cable Television Engineering Association
JAPAN POST PRODUCTION ASSOCIATION
Japan Satellite Broadcasting Association
JAPAN STAGE SOUND BUSINESS COOPERATIVEJapan Visual Industry Guild
Japanese Society of CinematographersJSL
MOTION PICTURE and TELEVISION ENGIREERING SOCIETY of japan, Inc.
MULTISCREEN BROADCASTING STUDY GROUP
National Board of Regional Visual Industry Association
National Theatrical & Television Lighting Industrial Cooperative
Projection Mapping Association of Japan
Radio Engineering & Electronics Association
Specified Radio microphone User's Federation
Stage Sound Association of Japan
State of the Art Technologies Expression Association
The Association of Japanese Animations
The Institute of Image Information and Television Engineers
Theatre and Entertainment Technology Association, Japan
3D Consortium
Ultra-Realistic Communications Forum
Visual Industry Promotion Organization*alphabetical order

Administration/Inquiries: Japan Electronics Show Association
4F Ote Center Bldg., 1-1-3, Otemachi, Chiyoda-ku, Tokyo 100-0004
E-mail:contact2024@inter-bee.com

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the MeReasons why it is favored by professional users and related industries
Largest annual technology and business event in the country
Merit 1

Merit 2

Merit 3

Networking opportunities witha wide range of decision makers(80% of visitors)"New business chances
are created."
Many past exhibitors tesitifyed

Reinforces brand value andattracts greater market attention
by exhibiting products/services

Merit 4

Merit 5

Merit 6Making use of the online event
can can increase synergy withthe physical one

Due to the long visitors' stay,the experience and dialogue
generats new business

Interact with the next generationof leaders and students aiming toplay a role in the industry

The Door to the Future Opens to a New DecadeInter BEE is committed to supporting the further development of
the media & entertainment industry.
This year marks the 60th anniversary of Inter BEE since its inaugural event in 1965.
Over the past 60 years, Inter BEE has continued to showcase technological innovations and achievements in video, audio,
lighting, and communications in tandem with the developments of broadcasting. It has matured into
a “comprehensive media event” that caters to all related industries in the midst of major trends in the media andentertainment industry, which is progressing at a breakneck pace.
In order to help drive the further development of the industry, Inter BEE is committed to creating business opportunities for
exhibitors at the cutting edge of the industry, and to providing a venue for communication, hands-on experiences, andinteraction for as many visitors as possible.

Inter BEE covers everything from “Creation” , “Delivery” and “Receiving” content.
Inter BEE is a comprehensive media event that provides new business opportunities by covering all
the technologies, products, systems, and software that play a crucial role in the process ofdelivering and receiving content created in the media and entertainment industry.

Actively attracting an expanding base of customers from various industries◆ Video Content Production(Film and Video Production Company, Post-Production, Production,
Related Content Creation, Video Software Production Company)◆ Broadcasters(Commercial TV Broadcaster, Public Broadcast Station, Related CATV, Radio Station)

24.6%
16.1%

◆ Sound, event, stage and facility related personnel
Professional Audio
Equipment
Sound Engineer

CreationVideo Production/Broadcast
Video
Equipment

AI

CinemaTheater/Facility
Entertainment/Event

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◆ Students
Students from technical schools and Universities

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■ Inter BEE 2024

Scheduled to visit■ achieving objectives

Exhibitor satisfaction in

From Inter BEE 2023 survey result

We will mark this 60th exhibition with events and plans to sustain and develop Inter BEE.

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Entertainment/Lighting Lighting
EquipmentcroCloud Service

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Video

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Mobility

Creator

12.1%
14.7%
9.2%

who stay for■ Visitors
more than 4 hours

79.2%
63.8%
89.0%
81.5%

Media Service

tenLive Entertainment

AR/VR/XR/MR
Virtual Production

5G/6G
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Production/manufacturing Maker, R&D

IP Transmission

C

Advanced content production

4K/8K

user

Relay

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Receiving

Audio Equipment

Concert◆ Equipment manufacturers

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Radio Broadcasting

10.6%◆ Internet, communication, and system-related personnel(System Integrators, Related Internet Business,
Telecommunication Carrier, Content Delivery Network)

Digital Cinema
MA/Studio Equipment

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PA Equipment Delivery(Related PA Equipment, Ad Agency, Related Staging, Art and Lighting,
Facilities and Retail Stores, Record Manufacture)makers actively seeking■ Decision
new technologies and productsVideo Marketing
Digital Marketing

Media Solutions

The “Inter BEE AWARD” will be launched this year, in which the “Inter BEE AWARD Judging Committee” will review andselect applicants’ exhibits displayed at Inter BEE and award prizes. *Details about the Inter BEE AWARD and how to apply will be announced at a later date.

Networking Reception

To provide an opportunity for networking and to help further develop and revitalize the related industries that support the media &entertainment industry, a “Networking Reception” will be held after the closing of the event on the first day of the exhibition.
*Other events including new special programs, opening keynote speeches with guests, and networking events in the exhibition halls are scheduled to be held.

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Japan's largest professional audio business eventto evolve the audio scene expanding tostudios, distribution, live performances, and facilities

New entertainment technologies and business spacethat expand media field andinnovate content expression■Audio Equipment■Live Entertainment

Microphones, Wireless Stage Monitor Systems (MIC, IEM),

Live Performance Video Systems/Equipment,

Mixing boards, Portable Mixer, Digital Audio Workstation,

Live Performance Streaming Platform, Spatial Performance, AI

IP audio equipment, Recorders, Players, Headphones, Intercoms,

Staging System, Ultra-Realistic Images, Ultra-Realistic Sounds,

Monitor Speakers, Amp, Processor, Equalizer, Audiometer,

Projection Mapping, Laser Projector, Live Viewing Systems,

E˜ects Processor (External, Plug-ins), Immersive / 3D Sounds

Live Relay/Delivery, Live Viewing Systems,

Related Equipment and Software, Intercom, Converter / Interface,

Real-time Live Performances, Motion Sensor Systems, Media Art,

Transmission Device/Fiber Optic Transmission System/IP,

Free Viewpoint Video System, Other Live Entertainment

Music Production Software, Text-to-Speech (TTS) System,■Visual Experience Technologies

AI Composition and Music Production System, Rack, Case, Bag, etc.,

XR(VR, AR/MR), Virtual Space, VR Headset, Interactive Systems,

Cable Related/Accessories, Power Source,

360-degree Videos, 3D Holographic Images, Panoramic Images,

Other Audio Equipment and Software

Immersive Sounds, Other Video Expression Technologies■MA and Studio Systems■Large Video Equipment

Mastering Equipment and Systems, Acoustic Design and Control,

Large LED Displays, 3D LED System, LCD/OLED/Micro LED,

Audio Equipment for Theaters and Facilities, MA Software,

Outdoor Displays, 4K/8K Projectors, Public Viewing,

Music Library / Archives, Sound Systems for Delivery,

Other Large Video Equipment

Other MA and Studio Systems■PA and Live Systems
PA System, Live Sound Systems, PA/Speakers for Live Music,■Digital Signage
Digital Signage Displays, Digital Signage Editing / Control /Delivery
Systems, Advertising Media Services, Other Digital Signage

Stage Monitor System, Amp / Processor for Live Music ,Front of House Mixing console, Audio Networking equipment and■Viewing Devices
High Definition TV (4K/8K), Game Monitors,
PC and related equipment, Smartphone/Tablet PC, Mobile Projectors,
Home Theater Systems, Other Viewing Devices■Live Viewing
Live Streaming Service, Gaming PC and related equipment,
e-Sports Equipment/Facility■Stage/Outdoor Lighting Equipment
Stage Lighting Equipment, Dimming and operating equipment,

software, Sound Systems for Clubs, Other PA and Live Systems

Lighting control/DMX equipment, Stage/Outdoor Lighting■Radiobroadcast Systems

Equipment, Large-Scale Effect Lighting, Other Stage and Outdoor
Lighting Equipment

Radiobroadcast Systems, Radio over IP Equipment,
Audio Editing Software, Other Radio Broadcasting Systems■Studio Lighting Equipment■High-End Consumer Equipment

Studio Lighting Equipment, TV Studio Lighting Equipment,
Film and Video Lighting Equipment, Lighting Control Board,

Related Hi-Res, High-End Audio Speakers,

Console, Dimmer, Special Effects Equipment, LED, Other Studio

High-End Speaker System, High-End Headphones,

Lighting Equipment

High-End Audio Accessories, High Quality Car Audio Systems,
Other High-end Consumer Equipment

Special Event

Listening demonstration ofWorld Class SR Speakers will bedemonstrated for professional users.
Exhibition target:
Manufacturer/agencyof line array speaker/point source speaker

03

Special Event

Allows a direct approach to professional users!
An opportunity to freely listen to andexperience headphones andmicrophones will be provided.
Exhibition target:
Headphone/Earphone, Microphone,
Other related productsStandard Exhibition

Startup & Univercity

A platform for professional media
professionals to propose the changing world ofcreativity with AI and advanced content
technologies will be provided.

Offers new encounters!
Provides a meeting place for professional users
seeking to utilise innovative innovations.

Exhibition target:
XR, AI, Metaverse, Blockchain, Media Art,
Live Entertainment, Spatial Performance

Exhibition target:
Companies and educational institutions aiming for
growth through new technologies and innovations in the media,
video and entertainment industries.

04

The largest and most advanced business communication space in Japan
Discover the evolution of video & broadcasting,the latest trends and what comes next

A forum for the dissemination of
new communication technologies and business exchange
expanding the field of evolving media and networks■Broadcasting Equipment Total System■ Digital Cinema

Video Server Systems, Workflow on File Base, Digital Archives, Storage,
Ultra High-Definition Program Production Systems, Large-Scale Routing Switcher,
Production Switcher, Loudness Meter, Multi-Viewers, MAM Solution,
Content Distribution Platform, Automatic Program/CM Output Systems (TV Radio),
IT Solutions, Graphic Libraries System, Film and Telecine,
Other Broadcasting Equipment Total Systems

Digital Cinema Cameras, Digital Cinema Filming Systems,
Digital Cinema Editing Systems, Digital Cinema Delivery Systems,
Digital Cinema Servers, On-demand Services and Contents,
Related High Dynamic Range Equipment, Other Digital Cinema■ Advertising and Marketing■Enterprise System/Program Production Systems

Advertising Video Creation Services, Video Marketing, Ad Tech/MarTech,Enterprise Systems, Business Broadcast Systems, Commercial Message Archive,
Data Management Systems, Master Output Systems, Editing System for News Report,
Graphic Systems, External Information Response Systems,
Other Business-critical/Program Production Systems

Digital Marketing, Audience Measurement, Other Advertising and Marketing■ Movie Production
Digital Cameras, Smart Devices, Action Cameras/Wearable Cameras,■Relay Systems/Transmission Systems

Base Station Facilities, FPUs, IP Transmission, Satellite IP, Fiber-Optic Cable,
Satellite Transmission, OB Van, Vehicle-mounted Systems and Peripheral Equipment,
Communication Radios, Emergency News Systems, Modulators, Demodulators,
Amplifiers, Antennas, Terrestrial Television Broadcasting Systems,
Multimedia Broadcast, Radio Broadcasting, Satellite Broadcasting, Cable Television,
Data Broadcasting Systems, Video Delivery Networks, Transmission Cables,
Wireless Systems, Fiber Optics, 5G Live/Transmission,
Other Relay Systems/Broadcasting Systems■Various Broadcasting-related Equipment and Services

Electric Power Units, Measuring Equipment and Converters,
Design, Development and Manufacturing for Broadcast Equipment,
Semiconductors, Components, Studio System Design, Construction, Maintenance,
Dispatched Engineers, Other Broadcasting-related Equipment and Services

Interchangeable Lens, Video Recording Accessories/Modules,■Production

HDTV Systems, Studio Cameras, Camcorder, Ultra HD Digital Cameras (8K/16K),
Digital Cameras (4K), Cinema Camera, 3D Cameras, Crane Cameras,
Pan-tilt-zoom Camera (PTZ), Lenses, File Server Systems,
Memory Cards, Memory Devices, Optical Disks, LTO Tape, Various Monitors,
Multiple Monitor Displays, Prompters, Remote Prodaction System,
Virtual Production, Other Production-related Equipment■Stand-by and Peripheral ProductsVideo Editing Software, Remote Camera, Other Movie Production

Cloud Services, AI-powered services, Image Recognition Technology,■ 4K/8K/16K Technologies for Other Industries

Image Identification Technology, Image Analysis Technology,

4K/8K Security Systems, 4K/8K Medical Systems,

AI Video Editting Tool, AI-driven communication, Facial Recognition Systems,

4K/8K Education and Academic Systems, Other 4K/8K/16K Technologies

Archive Management System, Application Development Tool,
Video Content Analysis Systems, Web Content Development API,OS Middleware, Data Manager/Analysis Software, Video-conferencing,
Other Media Solution related

Drones, Gimbal, Stabilizer, Pedestals, Camera Tripods, Camera Platforms, Cranes,
Jib, Dolly, Steadicams, Cabinets, Racks, Furniture, Camera Carrying Cases,
Other Specialized Equipment and Peripheral Products■Video Delivery■Post-production

Video Delivery Platform, OTT, Internet Broadcasting Systems, IPTV, IPDC,

Editing Devices, Switchers, Routing Switchers, Non-linear Editing Systems,
Visual Effects, Color Correction, Painting Systems, Subtitle Production System,
Automatic Subtitle Voice Recognition, Title Production Systems, Character Generators,
Composite Systems and Software, Media Converter, Encoders, CG Production Systems,
Animation Production Systems, Virtual Studio Systems, Motion Capture Systems,
Software and Systems, Content Management Systems, System Integration
Technologies, Storage Equipment, Archive Systems,
Other Post-production Related Equipment■Publications/Publicities

Special Event■Cloud Services/AI

Video Delivery Systems/Software, Server, HDD, Large Scale Storage,
Video On-demand Systems, CDN, H.264 Decoder/Encoders,
HEVC Decoder/Encoder, Transcoders, FPGA/ASIC, eSports/eGaming,
Other Video Delivery■Broadcasting/Network Service
4K/8K Broadcasting, Satellite Broadcasting, Cable Television,Multimedia Broadcast, Hybrid Cast, Radio Broadcasting, Connected TV ,IP Service, 5G/6G Service, Wireless Systems, Other Mobile Networks,

Related Books, Related Software/Service, Consulting Services,
Related Industry Groups

Other Broadcasting/Network Services

The 60th Anniversary ProjectSpecial Event

NEW
Beyond IP utilisation. In order to achieve
further evolution, the objective will be"DX of Content Production" and the namewill be updated to "INTER BEE DX x IP PAVILION".
By incorporating AI, Cloud and Security
into the main theme of 'IP',
we propose more efficient and innovative
content production.

05

It provides a place for introducing
the latest equipment,
techniques and methods in Japanese film production,
and a place where creativity can beexperienced and learned, andwhere professionals can deepen exchanges.
It is aimed at users at home and abroad,as well as at the next generation of filmmakers.

The boundary between broadcasting andtelecommunications will be eliminated, providing
a space for business proposals
where free communication can createand deliver new content.

This event will provide a place for exhibiting and presenting
advanced production technologies, production tools andservices in the field of video production.
It will also provide a place for developing new customers andpromoting the use of content in the growing market for video marketing.

Exhibition target:
Digital Contents Production, Ad-tech Related,
Cloud Service Related, Delivery/Communication Related,
Broadcasting Services Related

Exhibition target:
Production Involved in Video Content, Post Production, Creator,
Company Involved in Production/Editing Tools,
Business Video Production Company, Video marketing and Consultancy Company

06

Exhibition Regulations
1. Booth Standards and Fees
1-1. Booth Exhibition
1. Booth standards and specifications(a). Booth space: 2,970mm(W) x 2,970mm(D)(b). Specification: Only booth space
For exhibitors with
1- to 3-row booths,
system panels will be
installed as back andside panels neighboringbooths of other exhibitors.
However, system panels
will not be placed on
the corner-facing sidesof corner booths.

5 badges / 1 booth

Online Exhibitor page on the Official Website＊For details, please refer to the "Exhibitor Manual" to be distributed at
a later date.

Fee was revised.

¥297,000 (Tax Incl.)(Original fee ¥270,000)¥264,000 (Tax Incl.)(Original fee ¥240,000)

Package display plan that saves exhibiting cost and preparation time.
We make it possible for you to exhibit with ease at a reasonable price!
Four types of package plans are available for 1 to 4 booth types. Customization of package plans is
also available. Please refer to the separate brochure for details and introduction of all plans.

Value Plan

Primary power source construction cost
+ Electric consumption fee

For consumption tax, the rate of tax as of November 2024, when this exhibition is held, will be applied.

This is a comprehensive plan with standardized storage space and monitors.

Booth fee + ¥170,500 (Tax incl.)

One boothTwo booths＊3 booth and 4 booth types are also available.

Booth fee + ¥346,500 (Tax incl.)¥11,000/kW

Exhibitors Badges(in excess of 10 badges per booth)¥1,100 per Badge

Workers(in excess of 5 badges per booth)¥550 per Badge

2. Booth decoration other than basic panels
Booth decorations other than system panels are to behandled by exhibitors.
Rental fixtures, furniture, PC and monitors will be
introduced in the “Exhibitor Manual.”
3. OtherDetails regarding these charges will be provided in the
Exhibitor Manual.

・Display Unit
(with sliding door)・Wall Color (1m width)
・Unit Counter・24” Widescreen LCD Display ・Counter Chair
・Carpet・Company name Display

・Arm Spotlight・Fluorescent Light・Socket・Power supply + Expense (100V)・Fluorescent Light・Unit Counter・Storage Area
・Socket・Display Unit (with sliding door) ・Counter Chair
・Power supply + Expense
・Café set・24” Widescreen LCD Display(100V)
・Company name Display
・Carpet・Arm Spotlight・Wall Color (1m width)

Here's an excerpt of the other three plans! You can freely choose the carpet color and wall color.

Small Package Booth

1-4. Online-only Exhibition

1.Booth standards and specifications(a). Booth space: 1,980mm(W) x 990mm(D) x 2,700mm(H)(b). Specification :The following facilities are included in・Wall panels
・Display counter(1,000mm high with storage space)・Fascia (300mm width)
・Company Name Display
・Fluorescent light・Electrical Outlet(single-phase 100V,up 1 kW output)

1. Specification

2. Booth fees (Including consumption tax)
Fee was revised. The exhibition fee per booth space is as follows:

1 booth space¥171,600 (Tax Incl.)

2 booth spaces¥343,200 (Tax Incl.)

Basic Plan

Premium Plan

One
booth

Booth fee + ¥96,800 (Tax incl.)

TwoboothsTwoboothsBooth fee + ¥148,500 (Tax incl.)

LED Signage Plan

Booth fee + ¥550,000 (Tax incl.)

One
booth

Booth fee + ¥269,500 (Tax incl.)

Fourbooths Booth fee + ¥1,045,000 (Tax incl.)

ThreeboothsBooth fee + ¥726,000 (Tax incl.)＊One and Three booth types are available.

＊Two and Four booth types are available.

Exhibitor Introductory Text and Logo
Products and Services: up to 15 items
Demonstration/Presentation Video: up to 9 videos
Downloadable Files: up to 12 files
Provision of visitors for Online Exhibitor page

2. Exhibition Fee
Online Exhibitor Page
1 page＊Small package booth exhibitors may apply for
up to two booths.
＊Package will include 1kW output andthe construction fee per booth space.

¥880,000 (Tax Incl.)(Original Fee ¥800,000)

3. Exhibitors are requested to create their own contents
to be posted on the online exhibitor page. Paid support
for content creation will be announced separately.

(Original fee ¥156,000)(Original fee ¥312,000)＊ For consumption tax, the rate of tax as of November 2024, when this exhibition is held, will be applied.

07 Exhibition Regulations

For constructors Badges

10 badges / 1 booth

1. The following items are not included in
the booth fees.
(Tax Incl.)

The exhibition fee per booth space is as follows:

1-5. OPTION (Package Display Kit)

Invitation leaflets and envelops for visitor

1-3. Other Fees

2. Booth fees (Including consumption tax)

JEITA Members
JESA Members
IABM Members(Member Rate)

1-2. Items included in the booth fee
For exhibitors Badges

Booth standards and specifications

General Exhibitors(Standard Rate)

Exhibition Regulations＊Three and Four booth types are available.

■Package will include 1kW output and the construction fee per booth space.

Exhibition Regulations

08

Exhibition Regulations

2. Exhibition Categories, Number of Booths and Booth Height Limitations
2-1. Exhibition categories

2-2. Number of booths and booth type2-3. Booth height limitations

When an item to be exhibited falls into a couple categories, two
options are possible: the exhibit may either be placed in the
category of greatest importance, or the exhibitor may exhibit inboth categories. If the Video Production/Broadcast Equipment
Category is selected, the exhibitor may choose to have all
overhead lighting on or off.

1. Exhibitors in rows (less than 18 booths)may have booths ofother exhibitors on one or three sides.
2. Industry organizations and joint exhibitors may apply formore than 100 booths.
3. After the deadline for applications, the Organizing Committee
will determine the layout of the show site. If the total space
applied for exceeds the capacity of the site, the Organizing
Committee reserves the right to determine an impartial method
to reduce the number of booths applied for by exhibitors.

The standard height is 2.7m. Details of booth wall heights areshown below.

Exhibition Categories

Overhead lighting

Professional Audio
Equipment

Full overhead lighting(approx. 500 lux)

Entertainment /Lighting

All overhead lighting off(approx. 50 lux)

Video Production /Broadcast Equipment

Full overhead lighting(approx. 500 lux)or
All overhead lighting off(approx. 50 lux)

Booth TypeMedia Solutions

1, 2, 3, 4, 5, 6

■ 2 rows

4, 6, 8, 10■ 3 rows

9, 12, 15, 18■ 4 rows

16■ Block format■Exhibitors in the Entertainment /Lighting category may illuminate
exhibitors, please note that this kind of exhibitors’ booth will be

The height limit is 6m.

■ Less than 2.7m
■ Less than 3.6m

Standard booth

Full overhead lighting(approx. 500 lux)

towards the ceiling; however, considering the influence on surrounding

The allowable height of booth walls set back 1.0m from thecorridors and / or foundation panels will be 3.6m.

Number applied for■ 1 row

3. More than 20 booth spaces (block booths)

1. 1 to 10 booths

Small package boothlocated at the far end of the show space.

■ Less than 6m

20, 25, 30, 35, 40, 45, 50,
55, 60, 65, 70, 75, 80, 85,
90, 95, 100
1, 2*The maximum number of booths
applied for is two.

4. If product sizes exceed height limitations
2. 12 to 18 booths
The allowable height of booth walls set back 1.0m from thecorridors and / or foundation panels will be 4.5m.

■ 1 row■ 2 rows■ Less than 2.7m

■ 3 rows■ Less than 4.5m

The height limitation on product exhibits and decorations is
stipulated above. If exhibited products exceed these height
limitations, the exhibitor must submit Application for
Over-Regulated Heights and booth plan drawing to the ShowManagement Secretariat and the exhibitor must receive priorpermission from the Inter BEE Organizing Committee.
In this case, product exhibits are to be displayed within thespecified area of the exhibition booth (the setback should be
1.0m from the corridors and / or foundation panels) and in noway must any display encroach upon corridor space. Exhibited
products that have received prior permission to exceed height
limitations must be exhibited in their original state. No additional
decorations are permitted.

■ 4 rows■ Block booths (20 or more booth spaces)
The standard for block booths is: 1 booth space = 9 m2. The floor will be marked
in an area equal to (W:D) 2:1 or 1:1 based on the total floor space reserved (9 m2
x no. of booth spaces). The actual dimensions will be provided to exhibitors at the
lot drawing for booth space allocation.
[Sample booth dimensions]
Example of an application for 25 booth spaces: Dimensions are marked out for an
area of 225 m2 (9 m2 x 25 booth spaces), ranging from a rectangular shape with awider entry dimensions than a square.

21m［ W2 : D1］

09 Exhibition Regulations

15m［ W1：D1］

Exhibition Regulations

10

Exhibition Regulations

3. Exhibition Application, Payment of Booth Fees and Allocation of Booths
3-1. Exhibitor eligibility
Corporations and organizations involved with products
included in the following list or related businesses are eligible toparticipate in Inter BEE:
. Equipment manufactures. Electronic components, devices, and materials manufacturers. Broadcasting and communications companies

1. Application deadlines
Booth Exhibition(Standard Booths, Small Package Booths)
First application
deadline
Second application
deadline. Service companies. Newspapers, magazines and other publishing companies. Educational and research institutes. Government organization, administrative corporations,public-interest corporations, nonprofit public andFriday, June 28thApplicants may participate in
the primary booth allocation lot drawing
Booths will be picked from the available
spaces after the lottery drawing＊Applications may be closed if all booth spaces have been filled prior to the deadline.

. Software and content production companies. Trading and distribution companies

Friday, May 31

stAfter the second application deadline
Applications will be accepted after June 29th, or
until all available booth spaces are filled.

2. Online-only Exhibition
Application
deadline

Friday,August 30th

The exhibitor page is limited to one page per company.
However, two companies can be listed for joint exhibition.
It is possible to apply for multiple categories and multiple pages.

industry organizations

3. Applications should be sent to:
1. Advertising companies and other related agencies are not allowed to represent any
company that exhibits products even if said products are included in the
aforementioned list of eligible businesses or products.
2. Applications from any persons involved in bankruptcy, composition, receivership, civil
rehabilitation, corporate reorganization proceedings, or persons who are suspended
from current account transactions from financial institutions will not be accepted.
Similarly, applications from any persons deemed by the Association to be involved
in similar circumstances will not be accepted. If an exhibitor company is found to
fall into one of the categories described above after the contract has beenconcluded, the contract will be void and that company will not be permitted to
exhibit. In such a case, participation fees paid by exhibitors will be refunded.
3. The Organizing Committee reserves the right to refuse applications from companies
that have violated regulations at a previous show or whose activities may beconsidered detrimental to visitors and/or other exhibitors regardless of, in prior to,or after holding an exhibitor contract. In such case, paid booth fees will be
refunded. (See section 2-4: Exhibit application and contract agreement)
4. Regarding to the above, if deemed necessary by the Association, an investigation or
inquiry into the surrounding circumstances will be conducted.

3-2. Exhibition application andcontract agreement
To apply for and contract exhibition space, fill in the information required on the
exhibition contract application form, and submit the form to the Show Management
Secretariat of the Japan Electronics Show Association (JESA), which will confirm yourfull understanding of the exhibition regulations.
Upon receiving the application form, the Show Management Secretariat will send a
receipt confirmation notice via e-mail.
The receiving date stated in this confirmation e-mail is regarded as the contract date,whereupon exhibitors are liable for participation fees.
However, the Organizing Committee reserves the right to advise exhibitors on themost appropriate location for their booths.
In addition, exhibitors are required to submit one application per Category if
applying for booth spaces in multiple Categories.

Japan Electronics Show Association (JESA)
4F Ote Center Bldg., 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004
E-mail: contact2024@inter-bee.com

3-3. Cooperative exhibitions orneighboring exhibitions which involve
more than two companies
Exhibitors who wish to maximize the effects of exhibitions by holding cooperative
exhibitions with group / affiliated companies in one booth or neighboring exhibitions
with other companies, must submit applications according to the following criteria.

1. Collaboration exhibitions (If an application is made by one firm, but
wishes to exhibit under the names of multiple companies)(a) One of the exhibiting companies should submit an application and pay booth fees.
(b) Please fill in and submit “Collaboration exhibitor registration form” which issent to you by the Show Management Secretariat upon completion of
application of cooperative exhibitions. By submitting this form, you can print
the names of affiliated companies on the lists and the layout.

2. Neighboring exhibitions (If multiple firms join together booths anduse them as one space)(a) Each company should apply and pay its booth fees separately.
(b) The total number of booths requested by each company conforms to thestandard booth specification and configuration.
(c) The position of booths will be decided by the lot drawing among the total
number of booths applied for.
(d) We will confirm in a questionnaire if the exhibitors want seperate booth
numbers and a dividing side panel.

3. Cooperative exhibitions (When multiple companies wish to exhibit
in close proximity across a passageway)(a) We will accept applications for partner exhibits only in the following cases:. Applications by group companies with capital ties
. Applications by companies with a formal reseller contractual relationship(must have been made public). Applications by one dealer exhibiting with different brand names. Applications by companies exhibiting products and services that have been
jointly developed in the booths of both parties. (must have been made public)(b) Each of the companies applicable to one of the above must make an exhibit
application and pay the booth fee.
(c) Booth locations will be determined in advance by the secretariat, except for
Exhibition Halls 4, 5, and 6 (exceptions will be made if the exhibiting sections
are limited to Halls 4, 5, and 6). Booth location cannot be selected. Please notethat we may not be able to meet your request depending on the type of booth.
(d) We cannot accept applications for partner exhibits for the purpose of fixing
the position of your booths outside the lottery.
(e) We do not allow linking of standard booths and small package booths.
(f) Please be aware we reserve the right to refuse applications if we cannot verify
validity of the cooperative exhibitions. Also, please be aware that we cannot
accommodate your requests concerning the configuration of booths.

If you cancel your booth and the cancellation fee exceeds JPY 880,000 (including tax),
you will be able to transfer to the online-only exhibition at no additional cost.
If the cancellation fee is less than JPY 880,000 (including tax), the difference between
the cancellation fee and JPY 880,000 will be added to the total fee in order totransition to the online-only exhibition.

3-7. Allocation of booths
Booth locations will be determined by lot drawing. Lots will be drawn among
exhibitors who have the same number of booths or share the same configuration in
the same categories. However, depending on actual conditions at the booth allocation,lots may be drawn among exhibitors who have approximately the same number ofbooth spaces (±10 spaces) in the same stage (i.e. exhibitors with 25 to 35 booth spaces).
In addition, exhibitors in the Entertainment /Lighting category may illuminate towards
the ceiling; however, considering the influence on surrounding exhibitors, please notethat such exhibitors’ booth will be located at the far end of show space.

▶▶The drawing of lots is scheduled for Early August
The booth allocation lottery will be held online.

3-4. Payment of booth fees

Primary Booth Allocation Lottery

Booth space payments are to be paid via electronic bank transfer according to theschedule below. JESA will issue an invoice and designate the bank account for
remittance at this time. Checks and promissory notes are not acceptable as payment.
Transfer fees are to be borne by the exhibitor.

Exhibitors for First deadline

Wednesday, July 31st

Exhibitors for Second deadline

Friday, August 30

Online-only ExhibitorsthMonday, September 30th

3-5. Cancellation or
reducing the number of booths
If an exhibitor cancels or reduces the number of booth spaces applied or, regardlessof the reason, some or all of the following cancellation fees will apply. Consumption
tax will be added to all fees.

Booth Exhibition(Standard Booths, Small Package Booths)
July 1st to 31st

60%of exhibition booth fee

August 1st to 31st

80%of exhibition booth fee

After September 1st

100%of exhibition booth fee

Online-only Exhibition
After October 1st

100% of the exhibition fee

Please notify us promptly of cancellations of exhibitions, and additions / reductionsof booth spaces. Please fill in and submit “Application for booth cancellation orchanges for number of booth(s)” that is sent to you by the Show Management
Secretariat. The Show Management Secretariat will inform you that it has received
the application as a confirmation.

11 Exhibition Regulations

3-6. Transition to online-only exhibition frombooth exhibition due to cancellation

Exhibitors who apply by May 31st will be eligible toparticipate in the primary lot drawing. If an exhibitor changes
the number of booths applied for after July, the order of lot
drawing may be adjusted by the Organizing Committee.

Secondary Selection
Exhibitors who apply between June 1st and June 28 th will beselected from available booth spaces in the order of
earliest application.

1. Spare booth spaces
If booth spaces remain available at the end of the lot drawing dates, the remaining
spaces will be placed on the floor as spare booths. Exhibitors submitting applications
after June 29th, can select their booth locations from the available spare booths on afirst-come, first-served basis.
2. Fixed booth spaces
The Organizing Committee has determined the following booth spaces to be fixed:(a) Because lots are drawn among exhibitors with the same number and type ofbooths in the same exhibit zones, an exhibitor not meeting this criterion will beafforded a fixed booth space(s).
(b) Cooperative exhibitors(c) Overseas cooperative exhibitors and related domestic exhibitors.
3. Spare spaces
Utility booths will be setup in spare open spaces after the booth lot drawing iscompleted. However, exhibitors should be aware that further changes in boothallocation may occur due to exhibitor cancellations, reduction in booth spaces, etc.
4. Entry ways of booths
The position of entry ways and the use of block booths by exhibitors may be
adjusted by the Organizing Committee in consideration of overall visitor flow.
5. Overhead lighting
Exhibitors in the video production/broadcasting equipment category will have theirbooths allocated to all lights on or all lights off if they wish, but the allocation ofbooths may not result in the desired ceiling lighting area.

Exhibition Regulations

12

Exhibition Regulations

4. Important Exhibit Details and Prohibitions
4-1. Exhibiting of products
from outside of Japan(including fixtures)
Inter BEE plans to make all exhibition halls open to thedisplay of bonded goods. Therefore, it will be possible
for exhibitors to display overseas products (thosemanufactured outside Japan or items that have not yet
cleared Customs proceedings) even if they have notcleared Customs by the time the exhibition begins.

4-2. Applications regarding
industrial property rights
Exhibitors who plan to file an application for patent,utility model or trademark, in connection with the releaseor presentation of their products should directly contact
the General Affairs Division of the Patent Office.

4-3. Prohibited activities
The following activities are considered as prohibited:

1. Exhibit space transfer
Subletting, selling, transferring, or exchanging exhibition
space, either in whole or in part, to any third party,
including other exhibitors.

2. Directing visitors to other venues
Directing Inter BEE visitors to simultaneous product ortechnology exhibits off-site is prohibited.

3. Engaging in sales activities
Selling products other than publications and software
on-site except in designated area during the show is
prohibited. Exhibitors who wish to sell publications andsoftware are required to submit details and seek
approval in advance.

4. Inappropriate behavior
Aggressively attempting to attract visitors to view
demonstrations while standing outside of booths orin aisles is prohibited. Persistent sales approaches
and/or techniques considered to be excessive are also
prohibited.

5. Exhibiting for the purpose of obtaining
personal information
It is prohibited to use booths for the primary purposeof collecting personal information on visitors, rather
than to display products and services. Furthermore, allexhibitors are requested to abide by the stipulations inJapan's personal information protection legislation.
Details on the collection and handling of personal
information will be available in the Exhibition Manual.

13 Exhibition Regulations

4-4. Responsibilities ofexhibitors
1. Prompt fee payment
Exhibitors will pay all exhibitor fees and expenses
invoiced by Show Management Secretariat and bear
responsibility until all payments are complete.

2. Obeying the law
The laws and regulations of Japan shall be followed in allcases related to the transfer and management of display
and related items, and in management and other mattersrelated to constructs and structures for use in exhibits.

3. Liability for damage, management of exhibited
items, and insurance.
(a) The sponsors, organizing committee and ShowManagement Secretariat will make every effort to ensure
the security of exhibits during the show period by, forexample, implementing security guard patrols. However,
the management cannot assume responsibility fordamages arising from natural disaster, fire, theft, loss ofproperty or other occurrences beyond its control andrecommends that exhibitors take steps of their own.
(b) Exhibitors shall be liable for any fatalities or injuries
occurring to visitors, other exhibitors or third persons aswell as damage to items at the exhibition site. Inter BEE
sponsors and / or the organizing committee shall bearno responsibility whatsoever in such circumstances.
Exhibitors are required to apply for insurance and it must
be procured at the exhibitor's sole expense.
(c) A booth manager, whose responsibility is to supervise
all activities that take place in the exhibitor’s booth,must be confirmed with the organizer prior to thestart of the exhibition.
(d) Exhibitors are recommended to provide for adequate
insurance coverage during the exhibition.
(e) The organizer will make every effort to provide effective
management, enhanced safety, and maintenance oforder at the venue as well as ensure the safety ofexhibition visitors. Any act by an exhibitor(s) that is
considered detrimental to the aforementioned maylead to the termination of that exhibitor’s
demonstration. Exhibitors shall be liable for any
accidents that may occur during exhibitor
demonstrations, and Inter BEE sponsors and / or theorganizing committee shall bear no responsibility
whatsoever in such circumstances. In the event of an
accident, the exhibitor is required to take appropriate
action and report it immediately to the organizer.

4-5. Termination or shortening of
exhibition duration due tounavoidable or potential calamity
1. If the exhibition is canceled because of an event of force
majeure, such as an earthquake, typhoon, fire, disease,terrorist act or order from the public authorities, theorganizers reserve the right to shorten the duration of theexhibition or the hours that the exhibition is open to the
public, either before or during the exhibition. If theexhibition sponsors deem such action necessary, thisinformation will be promptly published on the official
Website and exhibitors will be notified. Neither theexhibition organizers nor the Association shall assume
any liability for losses incurred by exhibitors in such a case.

2. If the entire exhibition is canceled due to force majeureprior to the first day of the exhibition, the Association
will return the remaining amount of the exhibitionbooth fee to the exhibitor after deducting the necessary
expenses.
3. The exhibition booth fee will not be refunded if the dateor time of the exhibition is shortened or the exhibition iscanceled due to force majeure after the first day of theexhibition.

Exhibitors planning to set up a stage in their booths mustensure that the booth layout makes it possible to bringall visitors inside the boundaries of the booth. Further
more, depending on the height of the stage and thevideo equipment installing, take sufficient care of thevisitors viewing angle and of an appropriate distance. If
any problems occur in line with in-booth stages, theShow Management Secretariat will request immediate
countermeasures.

4. The exhibition sponsors and the Show Management
Secretariat assume no responsibility for expenses
incurred by exhibitors if the exhibition is canceled or
shortened because of a calamity.

4-6. News gathering and filming
Staff members appointed by the sponsors and / or theorganizer will be authorized to gather news and / orconduct interviews as well engage in filming and / orphotography. Exhibitors are requested to cooperate withsuch new gathering and filming activities and also agree
that any image, photograph, information, etc. obtained
during the exhibition can be used solely for the purpose ofpromoting Inter BEE.

4. Speakers

2. In-booth stages○Good example

Exhibitors are prohibited from setting up public address
systems, such as loudspeakers or mixers, directly facingneighboring booths.
So as not to inconvenience visitors or neighboringbooths, these systems must be positioned facing thestage. If installing loudspeakers on booth walls or
displays fixture pillars, the central axis of each speakermust be 45 degrees or less.
Booth

Projector
Stage
Loudspeaker
positioned
facingthe stage

1. Ceiling structure

Neighboring booth×Bad example

Corridor

4-7. Dealing with disputes
between exhibitors

4-8. Booth design

Installing a ceiling on the booth is only permitted when
products and/or demonstrations need to be shielded fromlight or insulated from sound. The ceiling must be made of a
fireproof blacked-out curtain, which is the only material
permitted under local fire department restrictions. Direct
sunshine will be blocked out within the exhibit halls but
there still may be some reflections cast from the indirect andceiling lighting. Exhibitors who wish to set up ceiling
structures, without regard to the size or area, are required tosubmit an application form sent with the Exhibition Manual
together with top and elevated view booth drawings.
Observe the following guidelines for the design andconstruction of a ceiling structure.

CorridorCorridor(a) Any double layer structure is prohibited.
(b) All the decorating materials must be fire-resistantprocessed and attached the fire-resistant indications.
(c) Exhibitors are required to submit both top (designatedceiling area and its size) and elevated view (designatedceiling area and surrounding wall, etc.) booth drawings.
They must show that the ceiling are fire-resistantprocessed.

Loudspeaker

Within 45
degreesFloor

Any disputes between exhibitors concerning exhibits,
publicity materials related to exhibits, intellectual property
or the use of booths shall be resolved between the parties
concerned. The exhibition sponsors shall bear no
responsibility whatsoever in such instances.

4-9. Ceiling structure andtwo-floor construction

5. Safety Measures

3. Thoughtful independent booth design that allows
for an evacuation route
When designing an independent booth, be sure to fully
consider the location of adjacent companies' booths,
and carry out thoughtful design that allows for an
evacuation route and does not obstruct the view ofadjacent companies' booths.

(a) To prevent truss beams falling, strike four or more anchor
bolts in one place when securing them to the floor.
(b) When installing exhibition panels (OCTANORM), takemeasures to prevent them falling by reinforcing thepanels, reinforcing the beams in the corner sections,and installing weights.
(c) Take measures to prevent independent fixtures fallingby securing them to the wall or floor surface.
(d) When installing video monitors, speakers, channel
characters, lighting fixtures, and other fixtures.

2. Fire Safety Equipment(a) Fire extinguishes must be size 10 or larger.
(b) Fire alarms (smoke alarms) may be required. In suchcase, exhibitors must submit the placement notice andits operation experiment result to the Management
Office.
Domestic fire alarms are not be accepted.
(c) Depending on the structure or size, evacuation exits andleading light for emergency may be necessary.

3. Two-floor contruction / Suspended StructureTwo-story structures and suspending decorations fromthe ceiling are not allowed.

Product exhibits, demonstrations, etc., must be conductedwithin the exhibitor’s booth. If for some reason this rule is
not followed properly, the organizing committee and / or
the Show Management Secretariat will request that theexhibitor comply with the rule; any further noncompliance
may result in termination of the exhibitor’s booth.

1. Prohibition of usage of space beyond booth boundaries(a) Exhibitors are responsible for controlling crowds aroundtheir booths, which might block walkways in public
spaces. If a stage is set up in a booth, the Exhibitor mustensure that the booth layout makes it possible to bring all
visitors inside the boundaries of the booth.
(b) Inviting visitors into booths and/or conducting surveys
in walkways in public spaces is strictly prohibited.
(c) Exhibits, decorations, fixtures, plants and packaging
materials should not be left outside of booths, but must
be stored within booths.
(d) Product exhibitions and presentation acts using thespace outside the booth such as the aisle is prohibited.
(e) Projecting rays and lights on aisles and venue walls or
ceilings is forbidden except for exhibitors in the“Entertainment / Lighting Category”. However, an
exception approval will be required in advance toexhibit lighting products in categories other than
“Entertainment /Lighting ”.
Exhibition Regulations

14

Exhibition Regulations

4. Important Exhibit Details and Prohibitions
4-10. Floor work
Exhibitors who require floor construction work arerequired to submit an application form sent with the
Exhibit Manual together with a floor plan. Observe thefollowing guidelines for the Floor Construction Work.
1. Exhibitors are required to contact the Management Officein each hall before commencing the work and inform thenumber of anchor bolts to be affixed.
*In case there is no need of anchor bolts, exhibitors are
required to submit the cancellation
2. Concrete nails and jackhammering are prohibited. No
construction may be carried out on pit covers or pit
interiors on the floors.
3. To prevent truss beams falling, strike four or more anchor
bolts in one place when securing them to the floor.
4. Floor construction work is permitted on the condition
that all flooring will be restored to its original state
after the show.
After usage, if the bolt heads project above thesurface, they must be sawn off, not hammered in or
cut with acetylene torches. All expenses forrestoration shall be borne by the exhibitor. In theevent that the floor is not restored to its original
condition after the final floor inspection, or the
restoration is incomplete, the Management office willcomplete the restoration work and charge the total
amount of expenses to the exhibitor after the show.
5. When bolting down an anchor bolt, a cooperative fee forthe restoration of floor surfaces of \1,080 per bolt will becharged to the exhibitor regardless of the size of the bolt.
6. Carpeting a booth, exhibitions are required to use
double-faced tape. Use of glue is prohibited.

4-11. Fire prevention regulations
Inspections by the local fire department will be carriedout during the display construction work of after its
completion.
Any work not in accordance with the below regulations
may be suspended, or the structure(s) in question
removed.
Exhibitors are required to follow the instructions below.
1. Any type of material, whether cloth or paper, affixed toplywood for display purposes should be fireproof.
2. Materials such as display mountings, artificial flowers,
draperies, drop curtains, display plywood, fiber blinds,
blackout curtains, carpeting or other flammablematerials must be fireproof. Please attach a Fireproof tag
to each of these materials in an easily visible location.
3. Avoid using paper flowers, urethane, acetate, polyester,nylon or other materials that are difficult to fireproof.
4. The use of plastic foam is prohibited. Please substituteStyrofoam or similar materials.

15 Exhibition Regulations

4-12. Counterfeit or imitation
products are strictly prohibited
1. The display, distribution, or demonstration of counterfeit
or imitation products that infringe on a third party’s
intellectual property rights (e.g. patents, trademarks,
design rights, copyrights, overseas rights, etc.) or any
other related activity is strictly prohibited.
2. If the Organizing Committee discovers counterfeit orimitation products being displayed, distributed, ordemonstrated, it reserves the right to remove theseproducts from the exhibition venue immediately withall costs incurred becoming the responsibility of theoffending exhibitor.
3. In addition to inspections for counterfeit or imitation
products, all exhibitors shall cooperate with theOrganizing Committee whenever any type of inspection
is conducted.
4. Any disputes concerning the intellectual property rights ofexhibited products shall be resolved between the parties
concerned.

4-13. Comparison displays
As a rule, exhibitors are requested to limit productcomparisons (see guidelines below) to demonstrations
between products and / or technologies of their own
company or group companies. Exhibitors who plan tocompare their products or technologies with those of othercompanies should first obtain advance permission from theother company and such comparisons must not infringe
upon the property rights of that company.

1. Comparisons using exhibits and demonstrations.
2. Comparisons using information panels and pamphlets.
3. Verbal comparisons in audio announcements.
4. Other comparisons related to products and technologies.
When the organizers and / or Organizing Committee
determine that the aforementioned guidelines oncomparison displays have not been observed, they reserve
the right to terminate the display or order that corrective
measures be taken with all costs incurred by the exhibitor.
If said corrective measures are determined to be
insufficient, the exhibitor may be barred from future
participation in Inter BEE.

4-14. Suitable displays

4-17. Demonstration regulations

The following regulations must be strictly observed for all
displays in the exhibition booths.

1. Copyrights

1. Safety and precaution signage
All booths must have adequate safety and precaution
signage positioned in clearly visible locations around thedisplays.

2. Displays should reflect real-life situations
Product presentations and / or displays should bedemonstrated in real-life situations as much as possible
and not in an exaggerated or unrealistic manner. If this is
not practical, the product(s) must have accompanying
captions stating how they are used in actual applications.

4-15. Vehicle display
When displaying broadcast relay vans or other vehicles,
please be certain that the vehicle can be stored within thespace stipulated by the booth specifications. If this height isexceeded, submit "application for Over-Regulation Heights"
in the Exhibition Manual.

4-16. Restrictions on
Audio Volume
When explaining products or making demonstrations,audio volume in the booth must be maintained at the levels
less than 75dB. Please remember that it is important tomaintain audio volume at reasonable levels to ensure that
visitors can hear the presentations of other exhibitors.
1. The value is the standard, when measured from 2 m awayfrom the border line of booth. These levels must be
observed throughout every booth.
2. During the exhibition period, the Show Management
Secretariat will regularly measure sound levels.
Exhibitors are also asked to voluntarily measuresound levels within their booths before and during
the exhibition. Contact the on-site Management
office to borrow measuring equipment.
3. Breach of noise-level restrictions: Any exhibit exceeding
the specified noise levels must be modified to conform toregulations. Failure to conform may result in the loss of
exhibiting privileges.
4. Regardless of these regulations, if complaints are received
from neighboring exhibitors or noise is noticeable in otherareas of the site, the Show Management Secretariat will
require the exhibitor in question.
5. Please make sure that a person responsible for audio
equipment is stationed in your booth at all times, andthat the audio equipment is operated in accordance withthe regulations.

Exhibitors playing music or replaying recorded audio orvideo material must pay royalties on said material (unlessthe exhibitor owns the rights or has made separate
arrangements for payment of royalties). Royalties arepayable to the Japanese Society for the Rights of
Authors, Composers and Publishers (JASRAC), whichhandles royalties in Japan. Please contact JASRAC for
details on arrangements and royalty calculation
methods. In addition, when exercising rights regarding
video and animation, please contact the company ororganization/group that owns the copyright.

2. Illumination / Lighting
No illumination that projects directly into anothercompany’s lighting or onto walls or corridors is permitted.
Exhibitors in the Entertainment /Lighting category whoneed to illuminate in distance to describe or feature its
exhibit product many illuminate only towards the ceilingwithin the exhibitor’s booth. When strong lighting
equipment such as LEDs are used in displays and / orsignboards, they must be positioned so as not toinconvenience visitors or neighboring booths.

3. Smoke machines
The use of smoke machines (including alcohol, oil or petroleum
smoke machines, and dry ice machines) is not permitted.

4. Other
Please take preventive measures to avoid the generationof the following during demonstrations. Please beconsiderate of other exhibitors and visitors.

1. Hot air 2. Gases 3. Odors 4. Vibration

3. Smoking
Smoking is prohibited in booths. Smoking is permitted
only in specially designated smoking areas.

4. Live Flames
The following should be strictly observed when using live
flames:(1) Minimize the size and quantity of on-site equipment
to the extent possible and use devices of the same type.
(2) Protect the surrounding area with fireproof materials.
(3) Monitor conditions closely and provide adequate fire
safety equipment.
(4) At least one fire extinguisher must be available (witha 2-unit minimum fire extinguishing capability and aminimum size of 10).
(5) A designated person responsible for fire prevention
and extinguishing any possible fire must be stationed
in the booth.
(6) Live flames must be at least 5 m from fire exits, hazardous
materials and other flammable materials

5. Liquefied Petroleum Gas (LPG) or Pressurized Gas
The following rules should be strictly observed whenusing LPG and other pressurized gases (oxygen, hydrogen,nitrogen, carbon dioxide, argon gas, etc.):(1) After installation, test all containers for leaks, and if
necessary display a "Caution: Do Not Use Near
Flammables" sign on them.
(2) Use pressurized gases under the lowest possible pressure,and handle containers carefully. Bringing flammablegas cylinders (except cartridge types) onto theexhibition site is prohibited.
(3) To prevent gas leakage, use a complete connector for
all connecting parts and monitor continuously with agas leak detector.

6. Hazardous Materials

4-18. Handling of
hazardous items
1. The Fire Prevention Law Prohibits the Following
Activities on the Exhibition Site(a) Smoking(b) Live flames (spark-producing items, exposed elements, etc.)(c) Liquefied petroleum gas (LPG) or other flammable /pressurized gases(d) Hazardous objects (gasoline, kerosene, other oils, etc.)(e) Hazardous materials(explosives, matches or disposable lighters in large quantities, etc.)

When using hazardous substances in the exhibition venue,
the following regulations must be strictly observed.
(1) Bring only one day's supply or less onto the exhibition
site.
(2) Do not replenish supplies during exhibition operating
hours.
(3) Provide adequate fire safety measures and handle
materials carefully at all times.
(4) Place hazardous materials 6 m and other materials 3 m
or more from fire escapes.
(5) A Type 10 fire extinguisher must be readily available.
(6) Place hazardous materials 5 m away from areas inwhich open flames are being used.
(7) Appoint personnel to monitor safety.

2. Exemptions for prohibited activities
Excluding smoking, exemptions for prohibited activities
and / or the use of some of the aforementioned substances
may be granted by local fire safety authorities if it isdetermined that only minimal amounts of substances will
be used or that the activities are necessary to enhance theexhibit. For exhibitors seeking exemptions, please fill in
the relevant items on the “Hazardous Materials Usage
Application” in the exhibitor’s manual and submit theform together with two declaration copies explaining thenature of the performance or exhibit. The association willsubmit all applications to the fire safety authorities at asingle time, and only the items granted exemptions will beallowed to be used in the venue.

4-19. Violation of the regulations
and discrepancies ininterpretation
Concerning official regulations, if an exhibitor violates
regulations or if there is a discrepancy in interpretation or
the application of these regulations, the following measures
will be taken. Please note that the interpretation of theregulations as defined in the original Japanese language
documentation will take precedence.

1. If the Organizing Committee determines that an exhibitor
has violated regulations governing exhibitor booths andimplementation of exhibits, the association will requestthat the exhibitor take the necessary corrective measures.
2. If the same violation described in section 1 above occurs
again, or a discrepancy in interpretation of theseregulations occurs, the Organizing Committee will takethe appropriate action and as a final ruling order, order
the exhibitor in question to take the necessary corrective
measures. Please note that once the committee reaches a
final ruling, the committee will not enter any further
discussion with the exhibitor in question, nor be
responsible for any incurred liabilities whatsoever.
3. If an exhibitor has been ordered to take corrective
measures described in section 2 above, the exhibitor will
be required to submit in writing on the same day, adescription of the necessary corrective measures taken
and the schedule at which they will be completed.
4. If an exhibitor has been ordered to take corrective measuresdescribed in section 2 above, and fails to do so
accordingly, or if the corrective measures taken aredetermined to be insufficient by the Organizing
Committee, the following penalties may apply.
(1) The exhibitor will be prohibited from continuing withexhibition activities from the next day.
(2) If the penalty in section 1 above is not abided to, theexhibitor will be barred from exhibiting at thesubsequent Inter BEE exhibition.

4-20. Others
1. Other prohibited activities and regulations that are notincluded in these regulations will be detailed in the
Exhibitor Manual that will be distributed at a later date.
2. Promissory notes cannot be accepted for payment forbooth fee and all the expenses. Transfer fees are to beborne by the exhibitor.
3. These regulations are subject to change as deemednecessary by the show sponsors, the Organizing Committeeor the association. If changes occur to the regulations,they will be posted on the Inter BEE Official Website, orbrought to the attention of exhibitors by other means.
4. Observing these regulations is the sole responsibility ofthe exhibitor. The show sponsors, Organizing Committee
and the association will not accept any responsibility
resulting from violations of existing laws and / or local
ordinances by exhibitors.

4-21. Organizing Committee
The Organizing Committee functions as a body to deliberateand decide matters related to the management of theexhibition, including regulations and plans. The Organizing
Committee will be represented at the exhibition site during
the preparation and execution phases of the exhibition.
These representatives will be responsible for maintaining theexhibition environment, dealing with problems and ensuringthat the exhibition regulations are adhered to at all times.
They have the authority to address problems as they arise.

Exhibition Regulations16

Support & Service

New Lead Acquisition
Visitor Data Acquisition

partially

free

Visitors are given QR codes (two-dimensional
barcodes) and one-dimensional barcodes for gathering
visitor data on their entrance passes. We provide two typesof services for reading visitor data, so you will be able to use
these services according to the purpose of your exhibit andthe convenience of your sales activities.

Inter BEE will support the dissemination of exhibitors' information from before to after
the show in order to increase the effectiveness of your exhibit. We have prepareda variety of advertising menus to promote your company, new lead acquisition services,and spaces that can be used for various purposes at the venue. We hope you will takeadvantage of these services so that you can fulfill your exhibition objectives.

ONLINE Exhibitor page visitor data acquisition

Fee
The exhibitors will be provided with data on visitors whoviewed the exhibitor page (website) during the exhibition period.
Data to be provided●Visitor data of those who watched the demo/presentation videos.
●Visitor data of those who downloaded the material.
●Visitor data of those who have logged in and visited the exhibitor's page.

＊Only information on visitors who have opted in will be provided.
Please note that information of visitor who have opted out will not be provided.

One barcode reader rental or one
licence for a QR code reader
application is provided free of charge.

Acquisition fee:
22,000 yen (incl. tax)

Information Dissemination Support
Online Exhibitor Page

Free

This is an online exhibitor's page that can be used as a tool for sendingout information on exhibited products in advance and as archival data.

Recommendation Page
Exhibitor pages with extensive
content will be picked up andintroduced here.

Noteworthy Functions

Connection Squares
Suite RoomFee

● Download Materials

We have rooms available to carry out
business negotiations andhold demonstrations in the exhibition
hall. You can use these throughout
the period of the exhibition.

● Meeting Reservations● How to Apply● Exhibited Products/Services

Exhibits can be efficiently promoted by setting up photos of exhibited products
and search keywords.
Product catalogs and other materials will be available for visitors to download
at any time before and after the exhibition.
Appointments for business meetings can be made at the Makuhari Messe venue!
By setting up a time in advance, you can guarantee valuable business meeting time.

Application Deadline: July 31 Wed.

● Demonstration and Presentation Videos

For the usage, you're required tocontact the secretariat. The guideline
and application form will be sent to you.
Please understand that 100% ofcancellation fee will be charged, if you
cancel on or after September 1 .

Videos about products and services can be posted to appeal to a large number ofusers. Archived videos can also be viewed, so information can continue to bedisseminated even after the exhibition is over.

Announcing Information
through MediaFree
We will send out articles andnews about exhibitor pages andexhibit information via our offcial
website and Social Media.

Press Kit Installedin Press RoomFree
The exhibitors can put
the press release in the press roomthat many journalists andpress come from home and abroad.

Customized Digital
Invitation LeafletFree
By using original images
including the company nameand booth number, the cover ofthe digital invitation leaflet can becustomized for your company and more
effectively lead visitors to your booth.
Customised space＊Image17 Support & Service

Business Meeting RoomThis is a shared space thatyou can use for meeting withyour client and visitors.
A drink service is also available.

Free● Overview of Facilities
A type (181m2)

B type (82m2)

C type (62m2)

Location

Multipurpose room,
Exhibition Hall 1F

Meeting room,
Exhibition Hall 1F

Proscenium Deck,
Exhibition Hall 2F

Ancillary

Reception Desk & Chair

Reception Desk & Chair

Reception Desk & Chair,
Company Name Signboard

Room
Type

No Product Display:

Fee
Applicable
Number of
BoothsWith Product Display:¥990,000¥1,980,000

No Product Display:
With Product Display:

20 and more booths

Meeting Room /Presentation Room

¥440,000¥880,000

9 and more booths

Fee

No Product Display:
With Product Display:¥330,000¥660,000

6 and more booths

VIP Room

The room can be reserved
for time and used for various
client meetings, business meetings,
and presentations.

Fee
VIP room will be provided near
the VIP Reception in the International
Conference Hall. You can use this towelcome important clients and offcials.

11,000 yen (incl. tax) / per 45 minutes

11,000 yen (incl. tax) / per 60 minutes

Support & Service

18

Various Advertising MediaWeb site Banner AdvertisingFee

By increasing your online presence, you can accessexhibitor pages in the shortest possible time to raise visitor
expectations and attract visitors even before the show.

Magazine Article Advertising

Fee

Articles on exhibited
products based on Inter
BEE's interviews will becreated and distributed
to the Inter BEE visitor
database via HTML
newsletter.

Exhibitor Seminar

Exhibitor List Banner Ad
550,000 yen (incl. tax)
275,000 yen (incl. tax) for one article

Your company can hold its own seminars at the Makuhari Messe International
Convention Center and Online. Take full advantage of the benefits of exhibiting.

Strap Advertising
Top Page Logo Banner Ad
1,100,000 yen (incl. tax)

Fee

These straps will be delivered to visitors andmembers of the press when they enter the venue.
Please take these straps home with you.

Mail Magazine/Banner Advertising

Fee

Exhibitor's page can beaccessed directly from themail magazines distributed
to the visitors to the past
events. Please make use ofthis service to promote
your exhibition in advance.

広告スペース

広告スペース

広告スペース

広告スペース

広告スペース

広告スペースSponsor Eligibility● Registration

Fee

Many advertising slots for placement in front of
the station, inside and outside the venue are available.
Please use these to mark the position ofyour booth and for branding.

B Size (600W x 200H)
143,000 yen (incl. tax) / One time・Seminars will be announced as an Inter BEE Conference Program.
・Seminars will also be introduced on the official Inter BEE website
and leaflet.

Fee & Venue

On-site Signboard Advertising

220,000 yen (incl. tax) / 1 session

On-site seminar
Archive delivery
options

220,000 yen (incl. tax) / 1 session

Fee

Advertising spaces will be available in the venue
information brochure, which many visitors will haveon the day of the event. A variety of menus are available forlogos and original images, which can be used to promote
your company.
広告
スペ
ース

Article section (Full page)
550,000 yen (incl. tax)

11/14 (Thu)

11/15 (Fri)10:00-11:30

13-A

14-A

15-A

12:00-13:30

13-B

14-B

15-B

14:00-15:30

13-C

14-C

15-C

16:00-17:30

13-D

14-D

15-D

Venue / Facility

Article section (Half page)
275,000 yen (incl. tax)
＊Image19 Support & Service

11/13 (Wed)

Venue

International Conference Hall 1F「103」「104」Capacity

Theater Style 100 seatsStandard
Installation

Assistants

Advance seminar registration is available on the official Inter BEE
website. You can also check the status of your attendancereservation in advance.

● Reception on the day

We will allocate one staff to read the audience data at the entranceof the hall and help you as a receptionist.

● Attendee data

Audience data acquired on-site will be delivered the next day.
The visitor data for archived videos will be provided after
the archive period.

Session Spots
Guide Map Advertising

Support Services● Promotion /PRInter BEE 2024 Exhibitors

3,300,000 yen (incl. tax) FCFS

A Size (600W x 100H)
77,000 yen (incl. tax) / One time

Seminar rooms are available for exhibitor seminars where you can present your latest products, technologies, and services.
There is also an option to stream archived videos of the seminars.
By appealing to a large number of users both in onsite and online, exhibitors will be able to increase their effectiveness.

Projector, Screen, Audio Equipment,
Microphone, Podium
Note: Please supply your own PC*Other services such as simultaneous interpretation andadditional facilities can be offered for a fee.

Director for operating conferenceOn-site receptionist*Only the information of visitors who have opted in will be provided.
We will not disclose any visitor information of visitors who decide to opt out fromreleasing their personal information.

Archived Delivery Option
The secretariat will record the seminar at the conference halland archive it for distribution at the Inter BEE online venue.
Data from the online audience will also be provided.
・One Camera System. Simultaneous or alternating

Shootingstyle of photographing the speaker and the screen.
specifications ・Editing work is available upon request.
(planned)

The video will be distributed after confirmation of
the video by the speaker.

How to Apply
If you require exhibitor seminar, please complete
the necessary items in the “Exhibitor seminar Application Form”
and send the form to Japan electronics show association.
The application deadline is June 28 (Fri). Please understandthat 100% of cancellation fee will be charged if you cancel
on or after September 1.
Exhibitor Seminar

20

Initiatives toattract Visitors
To maximize the effects of exhibiting at Inter BEE and to attract as many
visitors as possible, we will conduct promotional activities in a variety of ways.
We will strengthen information transmission through the media and websites.

Invitation
Invitation◆ We will provide the number ofinvitations used free of charge toall exhibitors.
◆ We offer a digital version of
the invitation leaflet that allows you
to change the cover to your own
original image.
◆ The organizer andsecretariat will also
distribute invitations
through supporting andcooperating organizations
to attract visitors.

Site visited:

624,283

Followers:
sessionOnline Magazine Article published:

82

5,373,908

To attract visitors, e-mail newsletterswill be sent to the Inter BEE visitor
database on a regular basis.

98,04238

January-December

accounts
per article

articles sent

◆ Measures to Attract Students
Sent invitations to more than
100 vocational schools and universities.

Number of student visitors:

About

2,900

Percentage of respondents who answered"satisfied" or "somewhat satisfied" inthe student tour participant survey:

Over

Tweet posted:

Annual Impressions（January to December）◆ Inter BEE Official Mail Magazine

About

4,526
283

(19.3% increase on the previous year)

92％

21 Initiatives to attract Visitors◆ Official Facebook

5,900
207

Followers:(3.3% increase on the previous year)

Posts:

Annual Reach:

962,464◆ Offcial Instagram

1,731
250

Followers:

Posts:

Free shuttle bus service is available between the entrance ofeach station and Makuhari Messe
during the exhibition period.
This service is used bymany TV station officials every year.

Paid Media
Advertisements＊ImageInformation on exhibitors' products and the industry will be disseminated through the official website, social medias ande-mail magazines. This will help raise expectations of visitors to Makuhari Messe.
◆ Official Twitter

Provide free shuttle bus service to and fromfor NHK and key commercial broadcasters.

We will advertise through the relevant industry publications and global
partner events. Utilizing social media advertising and ad technology
to promote to a wide range of potential visitors.

Owned Media ~ Earned Media◆ Inter BEE Official Website

Shuttle Bus

Publicity
Public Relations Activities
We are strengthening our information dissemination throughthe media, including public relations activities, inviting media
coverage of our exhibition booths and products, promoting articles,
and arranging TV coverage.

＊Image

SNS Ads
To attract a wider range of visitors, Promotional videos will be
streamed on YouTube.

◆ Public relations activities(press release distribution results)＊Announcement of the start of recruitment for exhibitors at
Inter BEE 2023 (3/1)＊Announcing establishment of “startup area”in the special event“INTER BEE IGNITION×DCEXPO” (3/16)＊Announcing establishment of “VIDEO MARKETING LOUNGE”
in “INTER BEE CREATIVE” (3/27)＊Pre-registration release for visitors (10/3)＊Online event announcement release (11/6)＊Opening announcement release（11/14）＊Makuhari Messe end of period release（11/20）＊Online end of period release (12/19)◆ Registered Press and Media253(In inter BEE 2023)

Media Partners
Media Partners
Advertise through the relevant industry publications,
web media and global media.
We'll promote to attract visitors.

◆ Major WEB NEWS publications (in no particular order)
VIDEO SALON

Value Press

PRTimes

ITmediaNEWS

DCWatchMynavi NEWSPRONEWS

CAPA CAMERA WEB

AVWatchDegi Came Info

ASCII.jp

PANDA TIMESPHILEWEBSankei Shimbun

Screens

TECHNO EDGE

DEMPA SHIMBUNThe Nikkan Kogyo Shimbun

iZOTOPE

Yahoo NEWS
Initiatives to attract Visitors

22

Visitor
Results■Visitor demographics (Makuhari Messe Venue)

Visitor Surey

10's

5.1%

◆Age
9.7%

20's

20.4%
50's

Unsatisfied

0.5%

Authorized tomake purchase or
introduce decisions

None ofthese match my criteria

23.6%

2023

◆How satisfied are you with Inter BEE 2023 overall?

◆To what degree are you involved in the process ofpurchasing products/services in your company?

60 and over

20.8%

21.2%

Somewhat unsatisfied

1.7%

Hard to say

9.2%

30's

17.5%

40's

23.7%

SatisfiedSomewhatsatisfiedGathering
information formaking a purchase or
introduction

Business Manager◆Job Title

11.2%

Asked foropinion/training to
make purchase or
introduction

31.9%

Department Manager
and Above

42.3%

46.3%

26.1%

13.4%

General

63.9%

Section Manager

11.5%◆Occupation

Makuhari Messe Venue
Registered Visitors

Total

Japan

10,762

10,116

10,04930,927

Overseas

538

169

68

775

11,30010,285

10,11731,702

Total

Total registeredvisitors:
Number ofcountries/regions
visited:31,70236

Number ofcountries/regions
visited:

0.8%％(Multiple Answers)

Production

11.0%

Technical

40.6%

IT / Engineer

8.6%
Other

15.1%

Sales

Other

Purchasing

3.1%

4.6%

General Interest

8.8%
Technical Interest

Industry Trend
Survey

49.7%

33.8%

52.9%

Information on products and technologies

24.3%

Getting a handle on Industry trends

8.6%

General Interest

5.3%

Preliminary examination on device and technology

4.8%

Improving relations with business partners, Networking

1.3%

Information on rival companies

1.2%

Obtain new business opportunities

0.5%

Business meetings

1.1%

Other

0

10

0
20

30

40

50

39.9%

Information was useful for business deals and procurement

22.4%

Information was useful for Marketing

16.7%

Helped develop new business channels and connections

16.4%

Information was useful for the development of products

8.2%

Helped create a base for business deals on the exhibited product29.8%

Useful for creative production

5.1%

Information was useful for my studies
10

20

30

40

50

60

◆Visitors Voice■Interest (In order of highest to lowest percentage)(Makuhari Messe Venue)■Type of Business (Makuhari Messe Venue)

Video Equipment

55.1%

Output Systems

8.6%

Audio Equipment

36.1%

Servers, Storage

8.1%

Equipment Manufacture

14.7%

Telecommunication Carrier

2.6%

Camera25.1%

OTT, SNS, Second Screen

7.7%

Commecial TV Broadcaster

9.7%

Related Internet Business and Web services

2.4%

Streaming System

17.0%

Transmission Systems

7.4%

Student

9.2%

Related Staging, Art, Lighting and Fashion

2.2%

Editing and Production Equipment

16.6%

Public Viewing, Projection Mapping, Digital Signage

6.8%

Film and Video Production Company

7.5%

Related CATV

2.1%

Speakers

15.1%

Advertising/marketing services

6.7%

Post-Production

5.6%

Content Delivery Network

1.6%

VR,AR,3D

15.0%Stand-by and Peripheral Products

5.6%

Other Guest

5.6%

Entertainment, event planning and Ad Agency

1.6%

Cloud Services

14.1%

Production Management Systems

5.5%

System Integrators

5.5%

Theater, Facilities and Retail Stores

1.5%

Electronic Display

14.1%

Digital Cinema

5.3%

Other User

4.7%

Record Manufacture, Music Creator and Musician

1.4%

Mixer

13.8%

Art and Staging

5.3%

Trading Company

4.6%

Government Office, Organization

1.4%

Microphone

13.6%

Measuring System

4.9%

Related PA Equipment

3.9%

Other media (Web and printing)

1.1%

Digital Content Creation

12.3%

VTRs, Memory Cards, Optical Disks

4.1%

Public Broadcast Station

3.5%

Radio Station

0.8%

Software

11.7%

Electronic Power Unit

3.5%

Production

3.4%

Video Software Production Company

0.3%Lighting Equipment

11.2%

Other

1.3%

Related Content Creation

3.1%

Relay System

10.2%

23 Visitor Results

88.6◆Was your visit to Inter BEE 2023 valuable?

(Multiple Answers)

14.8%

13,992
25

Satisfaction
trend

％

◆What was your goal in coming to Inter BEE 2023?

◆Objective

OnlineTotal registeredvisitors:

5.3%

Journalist / Editors

3.8%

11/15(Wed.) 11/16(Thu.) 11/17 (Fri.)

79.2

Marketing and PR

Management■2023 Registered Visitors

Purchase or
introduce
decisions:◆Approximately how much is your annual budget forpurchasing and implementing products and services in which
you are involved

0

20.3%

Less than 2.5 million yen

6.5%

Between 2.5 to 5 million yen

8.2%

Between 5 to 10 million yen

7.1%

Between 10 to 50 million yen

3.2%

Between 50 to 100 million yen

4.3%

More than 100 million yen

33.9%

Not involved

16.5%

Unknown10

Because there were many hands-on booths and close
proximity to company representatives,
It was very useful to make many connections.

It was the best point that we were able to see and experiencethe latest technologies of various companies up close.

There was an increasingly international and vibrantatmosphere, and I could feel the breath of revival in
the industry, which motivated me to work.

I had a very meaningful time, being able to touch new
products and exchange opinions with the manufacturers.

The SR speaker demo, in which the speakers were played
at high volume, was very informative as it is an experiencethat cannot be heard anywhere else.
20

30

40

Visitor Results

24

Exhibitor
Results

March◆What were your main objectives for exhibiting at Inter BEE 2023?
(Multiple answers accepted)

70.4%

April

Promotion of product and technology

66.7%

Promotion of product and/or technology

65.2%

Seeking new Clients in Japan

May

43.7%

Strengthening relations with business clients

25.9%

Achieving business agreements

0

Booth spaces

Professional Audio Equipment

266

309

Entertainment / Lighting

101

122

Video Production /Broadcast Equipment

515

1,156

Media Solution

123

117

1,005

1,704

20

30

40

50

60

Country/Exhibitor

Number of exhibitors by country/regionJapan

1 / 477

Japan 477

Asia

9 / 146

China 91 / Korea 17 / Taiwan 30 /Singapore 3 / Hong Kong 1 / India 1 /Indonesia 1 / Malaysia 1 / Thailand 1

5 / 166

USA 147 / Canada 16 / Brazil 1 /Costa Rica 1/ Mexico 1

Oceania/
Middle East/Africa 3 / 19

Australia 10 / Israel 7 / New Zealand 2

America

Europe20 / 197

UK 47 / Germany 47 / France 17 /Italy 15 / Sweden 11 /the Netherlands 11 / Belgium 10 /Denmark 7 / Switzerland 7 / Norway 6 /Spain 6 / Austria 3 / Hungary 2 /Turkey 2 / Croatia 1 / Finland 1 / Latvia 1 /Liechtenstein 1 / Portugal 1 / Ukraine 1

38 countries/regions

Exhibitors:

1,005
38

Exhibiting
Countries / Regions:

25 Exhibitor Results

70

80

1,005 Exhibitors

Companies

March/April:
Making exhibition plans including the objectives

31st ｜ Deadline for Primary Application Booth Fee

1.5%

Hard to say

｜

Early

13.3%

Satisfied

as gaining new customers and updating/adding new customers to
the customer list
◆Promotional activity planning and objective setting to synchronize
the timing of PR activities for new products with Inter BEE

May - June - July: Exhibition application◆Finalizing exhibition plans and submitting an application to exhibit

based on the exhibition rules◆Finalizing the schedule for the exhibition

July

Unsatisfied

3.7%

August

25.9%

30 th

Exhibitor Orientation/Drawings for Booth lots
(Start of various exhibit services)

July/August: Booth design◆Participating the lot drawing for booth space allocation/orientationfor exhibitors and obtaining the exhibitor manual◆Initiating the booth design and the creation of various PR tools

based on the booth location and the exhibition plans｜

Deadline for Secondary Application Booth Fee
Deadline for Online Exhibition Application

Somewhatsatisfied

55.6%■Breakdown of Exhibitors
Area

June

Creating new overseas clients

10

Secondary
Application
Accepted

28th ｜ Secondary Application Deadline

Somewhat unsatisfied

Total

31st ｜ Primary Application Deadline◆ How satisfied are you with your goal as an Exhibitor?
Exhibitors

Primary
Application
Accepted

Collecting opinions from visitors

68.1%

3.7%

Exhibition Category

Begin Recruiting exhibitors
Exhibition Applications are accepted■Exhibition preparation schedule◆Setting objectives with the importance on customer contacts such

2023

■Number of Exhibitors■Operation scheduleExhibitor Survey

Satisfaction
trend:

81.5

September

September/October:
Procedures for booth management and information dissemination
30 th ｜Deadline for Online Exhibition Application Fee

%

｜

Early
October◆Exhibitor VoicePre-registration Start
Online Exhibition Page (Free access area) LaunchDistribution of Invitations
Distribution of Vehicle Tickets and Badges◆Determine booth design and products to be exhibited, and formulate

staffing and other booth management manuals◆Application procedures for various forms and applications based on the exhibitor manualStrengthen information dissemination to attract visitors by entering
information on products and attractions on the online exhibitor page.

October/November:Prepare for exhibition and make appointments with customers

We were able to learn about the reactions ofdifferent industries to our services.

◆Complete booth operation manual and finalize booth construction andloading/unloading of exhibited products◆Distribute information letters to customers and make appointments in

Promising new inquiries were obtained.

We were able to introduce our products to existingusers who were too far away to visit.

advance during the exhibition.

November

The acquisition of information from potential new
customers allowed us to understand market demand.

Prepare for the opening of the Makuhari Messe venue by posting the event schedule,
demo videos, and downloadable materials on the online exhibitor page.

November/December:
Organize customer lists and follow up after the exhibition◆Measurement of effectiveness of booth operation and evaluation analysis

There were approaches to utilization that
we didn't even think of.

◆Classification of customer lists and analysis of achievement of goals andcustomer satisfaction

December
We were able to acquire more leads than expected andstrengthen relationships with existing customers.

◆Preparation of press releases and new product announcements and coverage◆Follow-up activities for each customer list category based on results analysis

Use of online exhibitor pages as archived data. The online exhibitor page is used asarchived data, and videos taken at the exhibition booth and demonstrations are posted.
Strengthen post-event information provision and sales promotion activities.
Schedule26