Chairman’s Message
Aiming for Sustainable Capitalism Based on“. The NEW Growth Strategy”
Keizai Koho Center (Japan Institute for Social and Economic Affairs, or KKC) was established in 1978, at
a time of mounting criticism of the corporate sector following the oil crisis years of the 1970s. To thisday, the KKC has worked to publicize the views and activities of Keidanren and bring the contributions
being made by Japanese companies and industries to the attention of the Japanese and international
media, opinion leaders, the educational community, society at large, and other stakeholders. Throughdialogue, we have sought to build and strengthen trust in the Japanese business community.
Recent years have brought to the surface a number of fundamental problems in the world. These include
widening social disparities arising from excessive capitalism, the destruction of ecosystems caused by
global warming and other environmental damage, and escalating geopolitical risks and the crisis of
democracy, among others. Many of these challenges have been exacerbated by the novel coronavirus
pandemic. As an important player in a capitalist society, the business community must work more speedily and proactively thanever before to address these issues. As we aim to realize Society 5.0 for SDGs and to establish more sustainable forms ofcapitalism, we must work to find solutions to growing social disparities, climate change, and the other pressing challenges thatface our societies.
In this context, the KKC will redouble our efforts to communicate effectively and powerfully with stakeholders in Japan andoverseas to highlight the contributions that Japanese companies and industries are making to solve these social problems. Our
efforts will center on Keidanren’s proactive proposals to achieve a positive cycle of growth and distribution through enhanced
industrial competitiveness and the strengthening of partnerships to rebuild a free and open international economic order. In
addition to dialogue, we will help to support and strengthen the public relations of companies and industries.
In line with this, as part of our efforts to promote digital transformation, we will provide easy-to-understand information that will
be useful in gaining the understanding and confidence of people in society in providing their personal data and encouraging thechanges in behavior that will be necessary to achieve a carbon neutral society.
I sincerely hope we can look forward to your continued guidance and support as we move forward with these efforts.

Chairman

TOKURA Masakazu

Officers
Chairman
TOKURA Masakazu

Chairman of the Board, SUMITOMO CHEMICAL Co., Ltd. 
Chairman, Keidanren

Vice Chairs

HAYAKAWA Shigeru

Vice Chairman of the Boardof Directors,
Toyota Motor Corporation

NAKAMURA Kuniharu
Chairman of the Board of
Directors,
Sumitomo Corporation

SHINOHARA Hiromichi
Executive Advisor,
Nippon Telegraph andTelephone Corporation

SATO Yasuhiro

Senior Advisor,
Mizuho Financial Group, Inc.

President

KUBOTA Masakazu

Vice Chairman & President,
Keidanren

Senior Managing Director
and Secretary General

HIGASHIHARA Toshiaki

Director, Executive Chairman,
Representative Executive
Officer,
Hitachi, Ltd.

KARASAWA Yasuyoshi

Director, Chairman of the Board,
MS&AD Insurance Group
Holdings, Inc.

KOJI Akiyoshi

Chairman of the Board,
Asahi Group Holdings, Ltd.

WATANABE Makoto
Managing Director

SAKUWA Tohru

Organizational Profile
Date established: November 30, 1978
Supporting members: 39 organizations and 232 corporations (as of October, 2022)
1

Communication Regarding Key Policy Topics
Public Relations Activities in Japan1

KKC engages in communication and dialogue with domestic and international
stakeholders to promote understanding of proactive industry initiatives to address thechallenges facing society and Keidanren’s efforts to resolve social issues. Such issues
include the creation of a virtuous cycle of growth and distribution through thestrengthening of industrial competitiveness and the fostering of partnerships aimed atrebuilding a free and open international order.

Sustainable Capitalism
To promote understanding of establishing sustainable capitalism, KKC communicates Keidanren’s ideas andcorporate efforts through university lectures, newsletters, and sponsored newspaper opinion pieces.

Realization of Society 5.0 through Digital Transformation
KKC organizes digital transformation seminars and provides information to help answer questions thatconcern consumers, such as the use of personal data. In the aim of realizing digital transformation, KKC also
introduces Keidanren’s digital transformation implementation projects in newsletters and other publications.

Scan the QR code to visit KKC’s web page on the use of personal data ➡

Green Transformation and Other Environmental and Energy Issues
KKC will communicate proactive business efforts aimed at achieving green transformation to realize carbon
neutrality by 2050, including the Keidanren Carbon Neutrality Action Plan and the Challenge Zero project,and outline examples of actions that consumers can take to contribute to carbon neutrality. KKC also
arranges study groups to provide consumers and educators with a deeper understanding of environmental
and energy issues. Through seminars on topics such as plastic resource recycling, KKC outlines initiatives
being undertaken by companies and the business community.

Scan the QR code to visit KKC’s web page on carbon neutrality ➡︎

2

Public Relations Activities in Japan2

Support for the Public Relations Activities ofIndustrial Organizations

Seminars and Contests
KKC conducts seminars on topics of public concern, including topics such as how to prepare for and reduce the risksof dementia to realize a healthy aging society.
A car photo contest for elementary school students is held in cooperation with the Japan Automobile Manufacturers
Association, Inc. ( JAMA), to heighten the younger generation’s interest and awareness of cars and the future mobility
society.

3

Support for the Communications Activities ofMember Companies and Organizations

Corporate Communications Awards
KKC presents awards for outstanding accomplishments in the field ofcorporate communications. It encourages a deeper awareness of theimportance of corporate communications and contributes to improvementsin the quality and effectiveness of corporate communications activities.

Corporate Communications Awards ceremony

Lectures, Seminars, and Media Training
KKC offers a range of programs and activities to support professionals in thecorporate communications field. The corporate communications lecture
series provides newcomers with learning opportunities in corporate
communications principles and practices, while practical forums and social
events for corporate communications professionals create opportunities forinterpersonal networking. In addition, KKC’s media training program offers
practical media training for corporate communications executives.
Lecture for newly appointed public relations personnel

Corporate Communications Studies
KKC conducts surveys to identify changing trends that serve as a usefulsource of information on corporate awareness and understanding.
Additionally, KKC organizes business delegations for advanced case studies
on corporate communications trends in other countries.

Company visit by delegation members to study
corporate communications practices in the U.S.

3

KKC engages in activities to cultivate widespread understanding of the ideas andinitiatives of industrial organizations.

Public Relations Activities in Japan

Car photo contest

The role of corporate communications has evolved in parallel with changes in theenvironment for corporate management. KKC considers appropriate approaches to thecommunications activities of corporations and industrial organizations, and provides
support for improving the quality of their communications.

Exchange with the MediaKKC provides opportunities for corporate communications officers inmember companies and organizations to interact with media executives,
including business editors at leading newspaper companies, press agencies,
and television channels, as well as chief editors of major businessmagazines.

Reception for corporate and media representatives

 isaster Communications Committee and Communications Dand Networking Committee for Industrial Organizations
KKC convenes liaison committees to support the public relations activities of industrial organizations in times of
emergency and disasters. KKC also provides opportunities for industrial organizations’ communications staff toexchange views and share information on issues and initiatives in their organizations.

Publications and Website (Keizai Koho and Kigyo Koho Plaza)
In addition to pamphlets on public relations topics, KKC
also publishes Keizai Koho , a monthly magazine on
corporate communications. KKC also provides information
on public relations through Kigyo Koho Plaza (Corporate
Communication Plaza), a website created exclusively toshare information relevant to the corporate communications
field.

The Kigyo Koho Plaza website
https://www.kkc.or.jp/plaza/4

Public Relations Activities in Japan

4

Educational Exchange and Support for the
Education Field

Business Training for Japanese School Teachers
This program takes advantage of the summer vacation period toprovide elementary and middle school teachers with a range ofbusiness training opportunities in corporate settings. Participants gaina deeper understanding of corporate practices and CSR activities.

Business training for teachers

Business Executive Lecture Series
KKC arranges corporate executives and managers to serve as university
lecturers, enabling students to gain a tangible understanding of thelatest economic trends and industrial challenges.

University lecture by a business executive

5

Dialogue with Broad Sectors of Society

 orporate Town Hall Meetings and C
Facility Tours for the Public

KKC holds corporate town hall meetings as venues for the direct
exchange of views and opinions by companies and members of the
public. In addition, KKC offers tours of corporate museums and othercorporate facilities to foster a deeper understanding of corporate
operations.

Exchanging views at a meeting with local citizens

5

KKC engages in activities aimed at cultivating an accurate understanding of corporate
activities among children and students, as leaders of the next generation in Japan.

Public Relations Activities in Japan

Educational Support on SDGs and Environmental, Energy, and Industrial Topics
To help elementary and middle school students gain a moreaccurate understanding of corporate efforts regarding theSDGs and the environment, industrial structures (finance,
trade, and logistics), and energy issues, KKC arranges
seminars and symposiums nationwide for elementary andmiddle school teachers. KKC also works with individual
industries to prepare supplementary teaching materials foruse in actual classroom settings.

流通最新教育テキスト 01
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産業最新教育テキスト 03

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Supplementary teaching materials forelementary and middle school students
Picture book on SDGs

Harnessing its nationwide network of some 3,300 social survey respondents recruited from thegeneral public, KKC engages in activities aimed at gathering opinions from broad sectors ofsociety and conveys to the public an accurate understanding of the views of the business
community.

Public Questionnaires
KKC conducts questionnaires on subjects ranging from public
sentiment toward corporations and the environment toeducation, releases the findings to the media, and provides
feedback to member companies and organizations.

A survey report

Network Tsushin (Network Communications)
KKC publishes Network Tsushin , a quarterly publication for KKC’s social survey respondents.
It brings together information on local corporate meetings, corporate town hallmeetings, the findings of public questionnaires, and other activities aimed at measuring
public opinion. In addition to KKC’s social survey respondents, this publication is also
distributed to member companies and organizations and the media.

Network Tsushin

6

International Programs

6

Promotion of Dialogue with Foreign Policymakers
and Experts

Business Speaker Series
A series of events are held in various locations
across the U.S. to provide opportunities forJapanese corporate executives to givepresentations on their business strategies andcontributions to local communities. At each event,participants are engaged in candid discussions toreinforce U.S.-Japan relations.
Georgia event held online
A map of past events of the Business Speaker Series

Invitation Program for U.S. Policy Experts
This program strives to foster a deeper mutual understanding
between Japan and the U.S. through exchanges of views and opinions
by invited U.S. experts with Japanese corporate executives,
parliamentarians, government officials, academics, researchers, andjournalists.

Panel discussion on U.S. politics

7

Promotion of Grassroots Exchanges at theInternational Level

KKC Fellowship Program for North American
Social Studies Teachers
This program invites middle and high school social studies teachers
from the U.S. and Canada to Japan to provide them with a deeper
understanding of Japan through visits to companies and schools anddiscussions on social and economic issues. After returning to theirhome country, participants make use of their experiences in theirclassrooms and community activities.

School visit by North American social studies teachers

7

KKC engages in a variety of activities, including online forums, to strengthen
cooperation between business professionals in Japan and policymakers and experts
from Europe, North America, Asia, and other regions.

International Programs

Meetings with Foreign Ambassadors to JapanKKC arranges meetings for frank exchanges of views
and opinions between executives of member companies
and organizations and ambassadors to Japan fromnations that have significant ties with Japan’s business
community.

Meeting with the Ambassador of India to Japan

Global Communications Seminars
Considering the importance of global communications as Japanese companies expand their worldwide operations,
KKC arranges seminars where corporate communications experts and executives explore the current state of global
communications as well as issues and points to note in the field.

Lectures and Symposiums
KKC arranges symposiums and lectures where experts from Japan and abroad exchange views on situations in various
countries and their relations with Japan, as well as major policy issues facing Japan.

KKC implements a variety of programs for foreign educators and students to promote
understanding of Japan.

I nvitation Program for 
Chinese University Students
This program invites university students from China’s Guangdong
Province to Japan to deepen their knowledge of Japan’s economy
and corporate activities.

Company visit by university students from Guangdong, China

8

International Programs

8

Promotion of Dialogue with Foreign MediaInvitation Program for European Journalists and Economic Experts

This program invites journalists and economic experts from the U.K.,
France, and Germany to Japan for opportunities to engage in dialogue
with corporate executives, government officials, academics, andleading Japanese media.

Panel discussion by European journalists

Invitation Program for ASEAN Journalists
Journalists from ASEAN countries are invited to Japan for corporate
visits and meetings with businesspeople, academics, and government
officials.

Discussion with ASEAN journalists

Japan Business Update
Japan Business Update is a series of roundtable meetings that provide opportunities for Japanese corporate executives
to explain their business strategies and exchange views and opinions with foreign journalists in Tokyo.

9

Information Services

English-language Website

KKC communicates and shares information on policies such as digitaltransformation and environmental and energy issues.
https://en.kkc.or.jp. The NEW Growth Strategy

9Marine Plastic Waste

Commitment to Society 5.0

KKC organizes programs in collaboration with leading foreign media to strengthen theJapanese business community’s channels of international communication.

International Programs

Delegation to Shanghai
KKC organizes a delegation to visit Shanghai to provide member
companies and organizations with opportunities to exchange views
with media and corporate representatives in Shanghai.

Online exchange with Shanghai media in 2020

Exchange with Chinese Media in JapanKKC arranges receptions for Chinese news media in Japan and KKC
member companies and organizations to strengthen the ties andcommunication among them.

Reception with Chinese media representatives in Japan

Meetings with the Bureau Chiefs of Foreign MediaKKC organizes meetings with the bureau chiefs of leading foreign media in Japan to facilitate candid exchanges ofviews and opinions with executives of KKC member companies and organizations.

KKC disseminates information on a range of topics including the current state ofJapan’s economy and society and international relations issues.

e-Newsletter KKC International Platform
This e-newsletter provides a platform for academics and experts in Japan andabroad to communicate their views regarding economic and social issues in Japanand the international society. It is published in both English and Japanese.
https://en.kkc.or.jp/research/ip/

J apan and the World 2020/21 - A Pocket Guide in Figures(Digital Edition)
Digital statistics that are useful for understanding Japan's position in the global
business environment are available on the KKC website.
https://en.kkc.or.jp/research/jw/

10

Keizai Koho Center
Tozai Line
Takebashi Station(Keidanren Kaikan)

C2b Exit

Grand Cube
Tokyo Nikkei JA
Fire
Bldg. Bldg.
Dept.
Chiyoda Line
Otemachi Station

NTT

Marunouchi Line
Otemachi Station

KDDI
Hanzomon Line
Otemachi Station

The
Yomiuri
ShimbunSankei Bldg.

Otemachi Bldg.

Toei Mita Line
Otemachi Station

Transportation Guide

Tokyo Metro
Chiyoda, Marunouchi, Tozai, Hanzomon Lines: Otemachi Station
Tozai Line: Takebashi Station
Toei Subway
Toei Mita Line: Otemachi Station

Tozai Line
Otemachi Station
Marunouchi Line
Tokyo Station

Keidanren Kaikan 19F,
1-3-2 Otemachi, Chiyoda-ku, Tokyo 100-0004 Japan
Tel: +81-3-6741-0031
Fax: +81-3-6741-0032
https://en.kkc.or.jp