ACQUISITION OPPORTUNITYPROJECT MASK (“the Company”)
Kroll has been retained to seek an investor and/or a purchaser for the business and/or assets of the Company. All communications, enquiries and requests
for information should be addressed to the following professionals:
Mark Blackman
Senior Director
Mark.Blackman@kroll.com
M: +44 (0) 7818 017 764
D: +44 (0) 161 827 9170

Tom Bond
Senior Manager
Tom.Bond@kroll.com
M: +44 (0) 7584 594 799
D: +44 (0) 161 827 9166

Callum O’Brien
Senior Associate
Callum.Obrien@kroll.com
M: +44 (0) 7901 924 148
D: +44 (0) 161 827 9156

To find out more about Kroll Advisory Ltd and other businesses available for sale visit www.kroll.com/en-gb/services/restructuring-advisory

BUSINESS DESCRIPTION•

An opportunity exists to acquire a UK branded beauty, cosmetics and personal care products manufacturer and retailer.

•

The Company offers wholesale distribution of its products to well established partners as well as direct-to-consumer sales through its retail storesin the UK and Europe and its own fully integrated website.

•The Company has developed a strong social media presence in its social media platforms as well as long-standing relationships with social media
influencers.

•The Company has in-house expertise with over 100 employees and is an industry accredited business with a wide portfolio of high-quality verified
and affordable products.

KEY INVEST MENT HIGHLIGHT S

FINANCIAL HIGHLIGHTS

Comprehensive Service Offering

Balance SheetFY23FY24

MA Actual

MA Actual

30 November 2023£'000

31 May 2024
£'000

55
14,715
14,77055
13,596
13,651•The Company has an extensive product range encompassing
eyeshadows, foundations, lipstick, brushes and skincare items.

•With a strong online presence and high-street retail stores in the UK andEurope, the brand caters to a wide and diverse customer base.

Fixed assets
Intangible Assets
Tangible Assets•

Known as an industry leader for cosmetic products in the European
market with long standing supplier relationships.

Current assets
Inventory

4,115

1,570

Debtors

3,335

2,261

The Company sells branded products under licence for its parent
company, prospective buyers will need to reach a commercial
agreement for ongoing use of the intellectual property.

Cash at Bank and in Hand

1,499534Other

10,615
19,563

10,74615,110Current liabilities(26,423)(27,013)

Net current assets / liabilities(6,859)(11,902)•Long-Standing Relationships••

Well established brand with strong, long-standing relationships with its
suppliers and affiliates who help to promote and sell the products.
The Company has a loyal and diverse customer base as demonstrated
by its online and social media following.

7,911

1,748

Non-current liabilities(14,529)(13,392)

Net assets(6,618)(11,643)

FY23
MA Actual

FY24
MA ActualJan 2023 to Nov 2023

Dec 2023 to May 2024

Total assets less current liabilities

P&L

Growth Opportunities••

Ability to drive sales and continue to grow its online presence andservice offering through its already well-established website and social
media presence.
As well as the online growth opportunities, there is also the opportunity
to expand the Company’s wholesale and physical retail presence
throughout the UK, Europe and the Rest of the World.

Experienced Management Team•

Strong management team with a wealth of experience and expertise
supported by a highly knowledgeable workforce.

EX P RESSIONS OF INT EREST
All interested parties must send their expressions of interest to Kroll by
12pm on 19th July 2024. All offers must be supported by proof of funding.

Private & Confidential

£'000

£'000

Turnover22,442

11,688

Cost of Sales(14,065)(8,061)Gross Profit

8,377

3,627

Overheads and Administrative Expenses(16,654)(8,813)Operating Profit / (Loss)(8,277)(5,186)

Profit / (Loss) on Disposal of Assets
Profit / (Loss) Bere Tax

644

161

(7,633)(5,025)

BUSINESS HIGHLIGHT S

Strong brandawareness andglobal footprint

Industry leader
with long standing
relationships

Disclaimer: The purpose of this document is to assist the recipient in deciding whether to investigate the possibility of acquiring or funding the Company, or business andassets of the Company. It is not intended to form the basis of any decision. The recipient must make its own independent assessment of the business, rely on its own
investigations and should obtain independent professional advice. The information in this document has not been verified by Kroll Advisory Ltd., which does not give, nor
has any authority to give, any representation or warranty (express or implied) as to its accuracy or completeness. If you no longer wish to receive information from Kroll
Advisory Ltd in relation to opportunities or any other marketing information, or would like to amend your contact details or know of any other person or entity who would
like to receive this information, please email dp.marketing@kroll.com