2024

Special Exhibition Plan

Guide to theExhibition

Adventure Tourism

Experience the benefits of everything from business meetings to market recognition at theTourism EXPO Japan!

Thursday, Sept. 26 - Sunday, Sept. 29, 2024
Tokyo Big Sight
Adventure

Adventure tourism is a form of travel consisting of at least two of the threeelements “activity,” “nature,” and “culture.” According to the Japan Tourism
Agency’s “Knowledge Report on Enhancing Local Experiential Nature Tourism
Content,” the adventure tourism (AT) market was valued at approximately ¥49
trillion in 2016, and it is forecast to expand to ¥147 trillion in 2023.
Moreover, spending by AT travelers is about twice that of typical travelers, andaverage expenditure by each traveler is forecast to be around ¥350,000 - 550,000,
which is attracting considerable attention.
Tourism Expo Japan 2024 will feature a special area on adventure tourism which
contributes to sustainable tourism infrastructure and helps stimulate local
economies by balancing utilization and conservation of tourism resources, and weare seeking a wide range of exhibitors including local governments, DMOs, andbusinesses and travel companies that provide and manage tourism materials.

Tourism<Project Goal>

By opening a wide variety of domestic and international adventure tourism-related materials, and publicizing
this project as a special event, we will attract interest, improve the effectiveness of business meetings, andincrease the reach of information to a wide range of potential customers.

<Exhibition Price>
We offer a compact “ready-to-exhibit” and inexpensive exhibit plan!

JPY 242,000 (tax included) *Booth size W2m ×D2m

*You can also participate in the special Adventure Tourism program while exhibiting under the regular plan to match your exhibitionstrategy and plan. （Regular Exhibition Plan: JPY612,700/booth(9㎡）)

The Price includes the Following
・ Exhibition Booth（W2m×D2m）
System panel, Company name plate, One table, Four chairs, 100V500W power
supply and one outlet, 3 exhibitors’ pass,・Promotional Activities

Use of shared stage in special area (30 minutes once per period)*Time slot may not be available depending on application levels.

Placement of exhibitors’ descriptions in text format, photos and videos*Period: Late July – December 31, 2024

・ Business Meetings（Pre-arranged Appointments）
Two registrations/booth*Maximum of 18 sessions can be arranged physically. 20minutes/session )*Use of business communication online platform.

・ Advertising and PR for the Special Project by Organizer※Includes the following- Project outline introduced on the feature page of our official website- Special project exposure using venue billboards (the venue map, etc.)- Project outline introduced in the venue guide (digital version)

Application
Deadline

April 30,

Application
Deadline

May 31,2024

Due to some requests and inquiries,
we have extended the application
deadline as follows.

Results of the Adventure Tourism in the Tourism EXPO Japan 2023 Osaka / Kansai
Exhibition Period & Venue：October 26 -29, 2023／Intex OSAKA
Exhibitors: 16 companies and organizations within 18 booths

Application is available on the web → https://t-expo.jp2024

What is Tourism EXPO Japan?
This is a comprehensive, world-class tourism event that brings together
members of the tourism sector and a variety of industry stakeholders aroundthe theme of sightseeing/tourism, providing opportunities for all participants toshare insights and have discussions in order to grow and develop while
promoting overseas, domestic, and inbound tourism and stimulating localeconomies, as well as opportunities for exhibitions, business meetings,
consumer promotions, and direct marketing.
In 2023, in order to continue the trend that had been set in motion andshowcase the future of the changing and diversifying tourism industry, we held areal event in the Greater Osaka/Kansai business region which is in the spotlight
due to the upcoming World Expo.
In 2024, with an eye toward new value creation in the tourism industry for
those inside and outside the industry along with media and ordinary attendees,
as well as the Osaka-Kansai Expo 2025, we will host an exhibition with businessgatherings on the theme of generating new value capable of contributing tosustainable local development.

Tourism Expo Japan2024
4 Programs

Tourism Expo Japan 2024 Outline* Result in 2023

【Exhibitors】 70 Countries and Regions, 1,275 Companies and Organizations【Visitors】 148,062 visitors（Trade & Business: 49,160 ・ General Public: 98,902)

Further Promotional Opportunities▼ Appointment business meeting ▼The tourism industry’s largest business convention

Business discussions by advance appointment
The Tourism EXPO Japan will hold an appointment-based two-daybusiness meetings. Two people are entitled to register for each booth ,and each person will be able to pre-arrange maximum of 18 businessdiscussion slots.
Your discussion partners will be travel agencies, foreign government
tourism agencies, domestic municipalities, and DMO representatives
looking for a new business model. Information for participants will bevisible until December of 2024.

▼ Search Exhibitors ▼A long-running promotion that starts before and continues after the exhibition!!

Available on Tourism EXPO Japan official website
Tourism EXPO Japan will set up a special site withexhibitor information (Free editorial exhibitor’sintroduction, YouTube movies and photos).

Tourism EXPO Japan
Promotion Office(Weekday 9:30-17:30）

Tourism EXPO Japan 2024
official website open

Monday, April 1

Address: 3-3-3 Kasumigaseki, Chiyoda-ku, Tokyo, 100-0013, Japan
Phone: +81-3-5510-2004
E-mail：event@t-expo.jp