September 22 (Thu/holiday) – 25 (Sun), 2016
Tokyo Big Sight Tokyo Nihonbashi Area,
BELLESALLE TOKYO NIHOMBASHI

In the JUMP Year,the event welcomed
185,844 visitors.

No. of Exhibitors

JUMP Year2016

No. of Visitors

Japan’s 47 prefectures A total of 185,844
140 countries/regions Sept. 22 (Trade / Press Day)
7,011
1,181 companies and Sept. 23 (Trade / Press Day) 42,023
organizations
Sept. 24 (General Public Day) 70,012

Visitors of JAPAN NIGHT (Nihonbashi Area) : 15,200

No. of Exhibitors

STEP Year

2015

REPORT

Sept. 25 (General Public Day) 66,798

No. of Visitors

Japan’s 47 prefectures A total of 173,602
141 countries /regions Sept. 24 (Trade / Press Day)
5,860
1,161 companies and Sept. 25 (Trade / Press Day) 40,622
organizations
Sept. 26 (General Public Day) 64,959

JUMP

Sept. 27 (General Public Day) 62,161

No. of Exhibitors

HOP Year

2014

STEP

No. of Visitors

Japan’s 47 prefectures A total of 157,589
151 countries /regions Sept. 26 (Trade / Press Day) 41,063
1,129 companies and Sept. 27 (General Public Day) 61,649
organizations
Sept. 28 (General Public Day) 54,877

HOP

Organizers: Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA)

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2016

Travel Showcase

JATA Tourism EXPO Japan 2016

Draws 185,844 Visitors, Topping Record
The Japan Travel and Tourism Association and the Japan
Association of Travel Agents opened the third Tourism EXPO
Japan 2016 – one of the world’s largest tourism events in Tokyo
Big Sight, BELLESALLE TOKYO NIHOMBASHI and the
Nihonbashi outdoor area - from September 22 to 25 2016.
Positioning 2016 as the year of “jump,” following 2014 and2015 as the year of “hop” and “step,” respectively, under the theme“Be Part of the World. Travel,” a total of 1,181 companies andorganizations from 140 countries and regions and 47 prefecturesin Japan exhibited this year. The event featured various
components: the “Business Meetings,” where travel companies
and suppliers from Japan and abroad gathered together under
one roof; the MICE event dubbed “JAPAN NIGHT,” where travelindustry players from overseas and Japan met in an informal
setting; and the “Japan Tourism Awards” commendation eventto recognize superior domestic and international companies andorganizations for their efforts in contributing to the development
and expansion of the industry and sustainable tourism. Under
the theme “New Opportunities for Sustainable Destinations– Japan and the World – The challenge of becoming a leading

Japan Travel andTourism Association
Chairman
Norio Yamaguchi

Japan Association ofTravel Agents Chairman
Hiromi Tagawa

Tourism nation,” inf luential
leaders engaged in discussions
at the “Tourism EXPO Japan
Forum.”
Tourism EXPO Japan 2017 Japan Travel and Tourism Association President
will be held in Tokyo Big Sight Shigeto Kubo and Japan Association of Travel
Agents Chairman Hiromi Tagawa
for four days from September
21 (Thu) through September 24 (Sun), 2017. With Japan drawing
greater attention globally as the 2020 Tokyo Olympic andParalympic Games approach, the organizers will continue
striving to further enhance the tourism event focusing onoutbound, inbound and domestic travel.

PICK UP！

Japan Travel Month
Japan’s three government agencies – Japan Sports Agency, Agency for
Cultural Affairs and Japan Tourism Agency – signed a comprehensive allianceagreement in March 2016. As the first public-private partnership project
following the agreement, the Japan National Tourism
Organization (JNTO), the Japan Travel and Tourism
Association and the Japan Association of Travel Agents(JATA) inaugurated joined efforts. Designating the period
from Sept. 21 (Wed) through Oct. 22 (Sat) as Japan Travel
Month, the three agencies jointly opened a press conference
unveiling the project on Sept. 1 (Thu), underscoring theirstep forward to stimulate tourism by providing information
on cultural and sporting events online.

Tourism EXPO Japan 2016 - certified as an associated official event of the “World
Forum on Sport and Culture” (Oct. 19 – 22, 2016) organized by the Ministry of Education,
Culture, Sports, Science and Technology, Japan Sports Agency and the Agency for
Cultural Affairs - developed cooperative announcements and public relations.

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JATA Tourism EXPO Japan 2016's

5 Events

International Conference covering global perspectives with the World Tourism Organization (UNWTO)
and the WORLD TRAVEL AND TOURISM COUNCIL (WTTC)❶ Tourism EXPO Japan Forum

Supplier exhibitors (sellers), travel companies (buyers) and media can feel the effects❷ Outbound / Domestic Business Meetings, Media Meetings
Tourism information from 47 Japanese prefectures and overseas under one roof

❸ Exhibition – Over 2,100 Exhibit Booths
Enhance “Power of Travel” in Japan, globally to becoming “A Leading Tourism Nation”❹ Japan Tourism Awards

International Exchange Project to imprint “Tourism Nation Japan”
PICK UP！

❺ JAPAN NIGHT

We Act for...
Destination Support Project

We started this year the “We Act for …” project aimed at supporting
nations around the world and regions in Japan that are facing
a downturn in tourism due to natural disasters, diplomatic
uncertainties and other various issues.
Through several programs of Tourism EXPO Japan, we have introduced projects
to motivate consumers to travel by giving them a better understanding of today’s
conditions in countries and Japanese regions affected.

In 2016, we reached out to many visitors by conducting tourism
reconstruction projects for Kumamoto prefecture and France.

We Act for Kumamoto and France
Tourism recovery from Kumamoto earthquakes
Tourism rehabilitation from terrorist attacks in France

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2016

Schedule / Venues
Schedule of JATA Tourism EXPO Japan 2016

Day

Venue

9:00

Tokyo Big Sight
Conference Tower
Conference Room (6F)
Reception Hall (1F)

Thursday/Holiday,
September 22

Friday,September 23

8:00

BELLESALLE TOKYONIHOMBASHI
Nihonbashi area

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

Business Meetings Outbound / Domestic / Media Business Meetings
9:00-18:00
Global Tourism Forum
Keynote Speech,
Keynote Symposium
14:00-16:00

Opening Ceremony 13:00-13:30
Japan Tourism Awards, Commendation Ceremony
13:30-14:00

Inbound Travel toJapan Symposium
13:00-14:30

Tokyo Big Sight
Conference Room (6F)

Thematic
Symposia

Overseas Travel
Symposium
10:00-11:30

Tokyo Big Sight
Conference Room (6F)

Industry
Academic
Cooperative
Forum

Tourism Industry Study
Seminar
10:00-12:30

Tokyo Big Sight Conference
Tower Reception Hall (1F)

Asian Tourism
Leaders' Forum

Asian Tourism Leaders' Forum
10:00-15:45

Tokyo Big Sight Conference
Tower Conference Room (1F)

Seminars on
Collaboration
with External Parties
Tourism
Professional
Seminar

20:00

21:00

22:00

Start at 13:00 on
Nihonbashi area
WTTC Networking
Reception
16:30-18:00

JAPAN NIGHT PARTY
18:30-21:00

Domestic Tourism
Symposium
15:30-17:30

Industry-Academic Cooperative
Tourism Seminar
14:00-17:00

Japan Environmental Education
Forum Seminar
14:00-17:00
Tourism Professional Seminar / France Promotion Seminar
10:30-18:00

Tokyo Big Sight
East Exhibition Halls 1-5

Travel Showcase (Trade & Press Day)
10:00-20:00

Appreciation Get-Together
18:00-20:00
In-Booth Receptions
18:30-20:00

Outbound / Domestic Business Meetings (Booth)
10:00-18:00

Saturday,
September 24

Tokyo Big Sight
East Exhibition Hall 1-6

Travel Showcase（General Public Day）
10:00-18:00

Sunday,September 25

Tokyo Big Sight
East Exhibition Hall 1-6

Travel Showcase（General Public Day）
10:00-17:00

Wednesday
September 21～
FridaySeptember 23

Tokyo Big Sight
East Exhibition Hall 6

Closing Ceremony Grand Finale
16:30-17:00

VISIT JAPAN Travel & MICE Mart 2016 (VJTM2016)
Organizer: JNTO

JATA Tourism EXPO Japan 2016 Exhibition Site
Nihonbashi
bustling plaza
9/22 (Thu/Holiday)

Tokyo Big Sight
Tourism Professional Seminar
9/23 (Fri)East Hall 3
East Hall 2

East Hall 6
East Hall 5

East Exhibition Tower

BELLESALLE TOKYONIHOMBASHI
Nihonbashi outdoor area

Domestic / Media Business Meetings
Exhibition
9/22 (Thu/Holiday)
9/23 (Fri)East Halls 1-5
Thematic Symposia
9/24 (Sat)-9/25 (Sun)Industry Academic Cooperative Forum
East Halls 1-6
Seminars on Collaboration with
External Parties
9/23 (Fri)East Hall 1

East Hall 4

Reception Hall

Conference
Tower

West
Exhibition
Tower

VJTM2016
9/21 (Wed)-9/23 (Fri)Outbound Business Meetings
9/22 (Thu/Holiday)
Asian Tourism Leaders' Forum Rinkai Line
9/23 (Fri)JAPAN "Smile"
Bridge9/22 (Thu/Holiday)

Entrance Hall
Water-bus
Yurikamome

Central Terminal

Visit Japan Travel & MICE Mart 2016 Concurrent Event
9/21 (Wed)-9/23 (Fri) East Hall 6

Traditional performing
arts plaza
9/22 (Thu/Holiday)

Organizer Interview / Opening
Ceremony
JAPAN TOURISM AWARDS
Global Tourism Forum(Keynote Speech, Keynote Symposium)
WTTC Networking Reception
JAPAN NIGHT PARTY
9/22 (Thu/Holiday)

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2016

Official Events / Global Tourism Forum
Sept 22 (Thu/Holiday) 13:00-13:30
BELLESALLE TOKYO NIHOMBASHI
Number of Visitors: 860

Opening Ceremony

Chairman, Japan Association of Travel
Agents; Mr. Hiromi Tagawa

Minister, Ministry of Land, Infrastructure,
Transport and Tourism; Mr. Keiichi Ishii

The Year of JUMP, Tourism EXPO Japan
2016 Opens
Filled with enthusiasm, the opening ceremony was conductedat BELLESALLE TOKYO NIHOMBASHI, led by Chairman
Hiromi Tagawa who called for the strengthening of DMOs
nationwide leading up to 2020. Through accelerating cooperative
efforts with the Agency of Cultural Affairs, Sports Agency andother government agencies and further developing Tourism
EXPO Japan, the industry can facilitate global peace and therealization of Japan as a Tourism Nation.
One of the world’s largest tourism events, Tourism EXPO
Japan began with a ribbon-cutting ceremony attended by leading
tourism industry players representing each country and areaaround the world including Japan.

[Opening Ceremony Participants]
Guests: M r. Keiichi Ishii, Minister, MLIT / Mr. Ryosei Tanaka, State Minister, MLIT / Mr. Hisayuki Fujii,
Parliamentary Vice-Minister, MLIT / Mr. Akihiko Tamura, Commissioner, Japan Tourism Agency,
MLIT / Dr. Taleb Rifai, Secretary-General, UNWTO / General Tanasak Patimapragorn, Deputy Prime
Minister, Kingdom of Thailand / Mr. Thong Khon, Minister of Tourism, Kingdom of Cambodia / Mr. I
Gde Pitana, Deputy Minister, Ministry of Tourism of the Republic of Indonesia / Mrs. Rasa Noreikiene,
Vice Minister, Ministry of Economy of the Republic of Lithuania / Ms. Lela Krstevska, Director, The
Agency for Promotion and Support of Tourism, Republic of Macedonia / Mr. Enrique De La Madrid
Cordero, Minister, Ministry of Tourism of Mexico, United Mexican States / H.E. U Ohn Maung, Union
Minister, Ministry of Hotels & Tourism, Republic of the Union of Myanmar / Sra. Marcela Bacigalupo,
Minister, Ministry of Tourism, Republic of Paraguay / Mr. Benito Bengzon, Jr., Undersecretary, Tourism
Development Planning Department of Tourism, Republic of the Philippines / Ms. Maimouna Elshafie,
Director of Fairs and Festivals Department, Ministry of Tourism, Antiquities & Wildlife, The Republicof the Sudan / H. E. Kobkarn Wattanavrangkul, Minister, Ministry of Tourism and Sports, Kingdomof Thailand / Mr. Hüseyin Yayman, Vice Minister, Ministry of Culture and Tourism, Republic of Turkey/ Ms. Anastacia Ndhlovu, Deputy Minister, Ministry of Tourism and Hospitality Industry, Republic of
Zimbabwe / Mr. Keizo Hamada, Governor of Kagawa Prefecture / Mr. David Scowsill, President &CEO, WTTC / Dr. Mario Hardy, CEO, PATA / Mr. Ardit Collaku, Director, Albanian National Tourism
Agency, Republic of Albania / Mr. Christian Mantei, General Manager, Atout France / Dato' Seri
Mirza Mohammad Taiyab Beg, Director General of Tourism Malaysia / Ms. Zelika Radak Kukavicic,
Director, National Tourism Organization of Montenegro / Ms. Marija Labovic, Director, National Tourism
Organization of Serbia / Mr. Koremitsu Sannomiya, President & COO of JCB International Co., Ltd. /Mr. Yoshihide Yada, Mayor of Chuo City / Mr. Kei Hashimoto, Chairman, Nihonbashi-Renaissance / Mr.
Ryoich Matsuyama, President, Japan National Tourism Organization
Organizers: H
 iromi Tagawa, Chairman, Japan Association of Travel Agents / Norio Yamaguchi, Chairman &CEO, Japan Travel and Tourism Association

Global Tourism Forum“New Opportunities for Sustainable Destinations–Japan and the World”――The challenge of becoming a leading tourism nation――
Sept 22 (Thu/Holiday) BELLESALLE TOKYO NIHOMBASHI
Organizer: Japan Travel and Tourism Association (JTTA)
Japan Association of Travel Agents (JATA)
Official Sponsor: JCB Co., Ltd.
 inistr y of Tourism of the Republic of
Forum Bag Sponsor: M
Indonesia
Forum Strap Sponsor: Tourism Authority of Thailand

 inistry of Land, Infrastructure, Transport and Tourism / MLIT Japan Tourism Agency / Ministry of Internal Affairs andSponsorship: M
Communications / Ministry of Foreign Affairs / Japan Sports Agency / Agency for Cultural Affairs, Government of Japan /Ministry of Agriculture, Forestry and Fisheries / Ministry of Economy, Trade and Industry / Ministry of the Environment / Tokyo
Metropolitan Government / Tokyo Convention & Visitors Bureau / Japan National Tourism Organization (JNTO) / Japan External
Trade Organization (JETRO) / Japan Business Federation (Keidanren) / The Japan Chamber of Commerce and Industry / TheTokyo Chamber of Commerce and Industry

Keynote Speech
Theme

Sept 22 (Thu/Holiday) 14:00-14:30
BELLESALLE TOKYO NIHOMBASHI“New Opportunities for Sustainable
Destinations–Japan and the World”―― The challenge of becoming a leading tourism nation

Cooperation：with the participation of UNWTO

Recommendation for responsible development of sustainable travel industry
Dr. Taleb Rifai, in his keynote address, gave voice to Japan’s decision to raise thetarget of the number of inbound visitors, emphasizing that responsibility in embracing
sustainable development of the travel industry is part of achieving its goal. Despite thischallenge, he said that it is important that sustainable tourism leads to enjoyable travel foreveryone, through prompt efforts by all involved.
Mr. David Scowsill expressed similar sentiment, saying that unless we realize
sustainability, there will be no future in our industry. He underscored the importance ofprotecting the environment and ruins and taking measures against terrorist threats bybuilding closer international ties. He outlined four top priorities for achieving Japan’s goal:
Enhancement of human resources; upgrading and expansion of accommodations in cities;
improved capacity at Narita and Haneda airports; and decentralization of destinations
visited by foreign travelers.
Number of Participants: 700

Dr. Taleb Rifai

Mr. David Scowsill

Keynote speaker

Dr. Taleb Rifai(Secretary-General, UNWTO)

Mr. David Scowsill(President & CEO, WTTC)

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2016

Global Tourism Forum

Keynote Symposium

Sept 22 (Thu/Holiday) 14:30-16:00
BELLESALLE TOKYO NIHOMBASHI

Panel Discussion
Theme“New Opportunities for Sustainable
Destinations–Japan and the World”―― The challenge of becoming a leading tourism nation
Cooperation：

Greeting: Mr. Akihiko Tamura

with the participation of UNWTO(Commissioner, Ministry of Land, Infrastructure, Transport and Tourism
Japan Tourism Agency)

Mr. Akihiko Tamura

Discussions about Strategies Necessary for Tourism
Industry’s Sustainable Development
Top executives representing each industry field exchanged
opinions and ideas necessary for the development of a sustainable
tourism industry on such vital elements as security, risk management
and environmental protection.
During the discussion, Mr. Vijay Poonoosamy pointed out crisis
management by introducing efficient security and the aviationindustry’s commitment necessary to cope with global climate change,
and underlined all-out efforts in the entire aviation industry, while
Mr. Christian Mantei cited cases of travelers actually reporting local
information with movies and photos using SNS after the terrorist
attacks in Paris, saying SNS is making revolutionary changes in
tourism. Mr. David Scowsill said visa-waiver and electronic visa
programs are crucial for the development of a sustainable travelindustry and serve as efficient measures to fight against terrorist
attacks
Dr. Taleb Rifai, asked for some advice to Japan, said growth andsustainability or environmental protection are not in the zero-sum
relation, so don’t be afraid of growing. Chairman Hiromi Tagawa saidat the closing that Japan can begin to walk the road in becoming an
advanced tourism country once Japan, the world and regions are able
to work in harmony with the tourism industry and local residents.

Prof. Yoshiaki Hompo

Dr. Taleb Rifai

Mr. David Scowsill

Mr. Hiromi Tagawa

Mr. Vijay Poonoosamy

Mr. Christian Mantei

Moderator
Prof. Yoshiaki Hompo(Specially-appointed Prof. of Tokyo Metropolitan Univ. and Tokyo Institute of Technology)

Panelists
Dr. Taleb Rifai (Secretary-General, UNWTO)
Mr. David Scowsill (President & CEO, WTTC)
Mr. Hiromi Tagawa (Chairman, JATA, Vice Chairman, WTTC)
Mr. Vijay Poonoosamy(Vice President, International & Public Affairs, Etihad Airways)

Mr. Christian Mantei (General Manager, Atout France)
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Sept 23 (Fri) 10:00-15:45
Tokyo Big Sight, Conference
Tower, Reception Hall (1F)

Asian Tourism Leaders' Forum“Sustainable Tourism Development” ––Asia leads the world『MICE ＆ Sports』

Theme

Opening speech by the organizer

Mr. Hiromi Tagawa(Chairman, JATA, Vice Chairman, WTTC)

Opening special message

Dr. Mario Hardy(CEO, PATA)

Mr. Hiromi Tagawa

First
Session MICE

Dr. Mario Hardy

10:15-11:45

Recognizing regional contributions in social andenvironmental spheres

Mr. Otsuka introduced his knowledge of incentive projects inhelping to reduce the burden on the environment by using recycledmaterials and taking advantage of imaging and lighting techniques.
Mr. Norwalk pointed out the shift toward MICE and sustainability
in the social sphere. Ms. Fernandes said greater public-private
cooperation is essential, noting cases of partnership with Hong
Kong and nearby areas in Greater China and communities that are
striving to change eco-consciousness among local residents.

SecondSession Sports

Mr. Hisayuki Fujii Ms. Carmen Roberts Mr. Masaki Otsuka

Mr. Tom Norwalk

Ms. Maria Helena de
Senna Fernandes

Welcome Remarks: Mr. Hisayuki Fujii (Parliamentary Vice-Minister of Land, Infrastructure, Transport and Tourism)
Moderator: Ms. Carmen Roberts (Presenter, BBC World News)
Panelists: Mr. Masaki Otsuka (Managing Director, JTB Communication Design, Inc.), Mr. Tom Norwalk (President &CEO, Visit Seattle), Ms. Maria Helena de Senna Fernandes (Director, Macao Government Tourism Office)12:45-14:15

Hope for the power of sports
in changing people’s thinking

Prof. Miller said sustainability is a questionof compatibility between regions and tourism,
fostering discussions about merits and demerits
Mr. Akishige Hiraiof sports tourism, while Mr. Hirai pointed to theTokyo Paralympic Games in 2020 as a vehicle to enlighten changes
in the consciousness in the people. H.E. Wattanavrangkul explained
how bicycling and marathons helped attract inbound foreign
visitors and led to the decentralization of tourist destinations. Also,
Mr. Kah cited the successful case in Niseko, Hokkaido, while Mr.
Tagahara said marathons and cycling participation by the generalpublic holds a key to promoting mutual understanding.

Third
Session Wrap-up Session

Prof. Graham Miller

H.E. Kobkarn
Wattanavrangkul

Dato Mark Yeoh
Seok Kah

Mr. Satoshi Tagahara

Welcome Remarks: Mr. Akishige Hirai (Deputy Director-General, Japan Sports Agency)
Moderator: P rof. Graham Miller (Deputy Director, Center for Tourism Research; Distinguished University Professor,
Wakayama University; Professor, University of Surrey)
Panelists: M r. Yasuhiro Okanishi (Director General for Planning and Promotion Secretariat of the Headquarters for the
Tokyo 2020 Olympic and Paralympic Games, Cabinet Secretariat), H.E. Kobkarn Wattanavrangkul (Ministerof Tourism and Sports, Thailand), Dato Mark Yeoh Seok Kah (Executive Director, YTL HOTELS), Mr. Satoshi
Tagahara (Chief Executive Officer, Kinki Nippon Tourist Co., Ltd.)

14:30-15:40

Prologue (From participants’ perspective)
Mr. Jackson K Pek (Group Director, Vice President andGeneral Counsel, Asia Pacific, AMADEUS)
Wrap-up of First and Second Sessions and General Discussions
Moderator: Mr. Masato Takamatsu (Managing Director &Chief Research Officer, JTB Tourism Research & Consulting Co.)
Panelists: M s. Carmen Roberts (Presenter, BBC World
News) / Prof. Graham Miller (Deputy Director,
C enter for Tourism Research; DistinguishedU niver sit y Professor, Wak ayama U niver sit y;Professor, University of Surrey)
Commentator: Dr. Mario Hardy (CEO, PATA)

Mr. Yasuhiro Okanishi

Tokyo Declaration 2016

15:40-15:45

UNWTO, TEJ, PATA Sign “Tokyo Declaration 2016”

Mr. Jackson K Pek Mr. Masato Takamatsu

The three organizations –UNWTO, TEJ and PATA – announced
the “Tokyo Declaration 2016” after
concluding discussions in the forum.
The declaration specified that Japan
will lead to qualitative growth intourism, while sporting events andMICE should significantly contributeto the sustainable development of
tourism and regional communities.

WTTC Networking Reception

Ohayo！ Breakfast
Taking the opportunity to promote
friendship and networking tourism
ministers and VIPs from overseas
participated in the “Ohayo Breakfast.”

Co-organizer: World Travel and Tourism Council (WTTC)
Japan Travel and Tourism Association
Japan Association of Travel Agents (JATA)

Global Key Figures Exchange Opinions
Key figures from travel industries from throughout the world, government agencies and tourism administration officials of eachcountry -- including Mr. David Scowsill, President & CEO of the World Travel and Tourism Council (WTTC), And Dr. Taleb Rifai,
Secretary General of the United Nations World Tourism Organization (UNWTO) -- exchanged opinions and ideas at the WTTC
Networking Reception, a new social gathering hosted for the first time this year. In addition, the key figures participated in lecture
presentations on the current state of global tourism with prospective views and expectations about the development of the travelindustry in Japan.

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2016

Thematic Symposia
Thematic Symposia
Sept 23（Fri）, Tokyo Big Sight Conference Room 605 and 606, Conference Tower (6F)

Overseas Travel Symposium
Theme

10:00 – 11:30

Future for the Japanese OutboundTourism Market

Travel Agency Executives Engage in Discussions about Sending 20 Million Outbound Travelers
Faced with a goal of reaching 20 million Japanese going overseas, Mr. Takahashi said it
would be a difficult task, while Mr. Hirabayashi said it would be attainable in five to sevenyears, both reflecting different outlooks and opinions. “Increasing the outbound departure
ratio and efforts to attract a larger share of travelers between 75 and 85 years old is the key,”
Mr. Matsuda said.
Addressing awareness of the environment and his company’s strategy on outbound travel,
Mr. Takahashi said that with package tours becoming less accepted by the market, he is
proposing new measures and policies including changes involving risk taking for purchases
and promoting tour products with fluid pricing. Focusing attention on repeat travelers, Mr.
Matsuda said he wants to actively form business alliances with travel agencies specializing incertain fields or markets. Mr. Hirabayashi said, “In addition to LCC, we will tap localdeparture tours and take advantage of overseas cruise products departing from and arriving
in Japan.”
Mr. Kikuma said that tour programs that only travel agencies can provide through planningand consulting expertise are vital to growing the business.
No. of participants: 322

Moderator: Mr. Jungo Kikuma (Vice President, JATA, Chairman & CEO, World Air-Sea Service Co., Ltd.)
Panelists: Mr. Hiroyuki Takahashi (President and CEO, JTB Corp.)
Mr. Akira Hirabayashi (President, H.I.S. Co., Ltd.)Mr. Seiji Matsuda (President, Hankyu Travel International Co., Ltd.)Mr. Jungo Kikuma

Mr. Hiroyuki Takahashi

Mr. Akira Hirabayashi

Mr. Seiji Matsuda

Inbound Travel to Japan Symposium
Theme

13:00 – 14:30

Diversifying Destinations for Sustainable Growth––in collaboration with local ryokans (Japanese-style hotels)

Emphasizing the Importance of Collaboration between Ryokans and Local
Communities, Balance between Domestic and Inbound Visitors

In the symposium conducted under the theme of diversifying destinations for sustainablegrowth in collaboration with local ryokans, Mr. Ueta of Tokushima prefecture said cooperation
between local communities and ryokans led to the widening of marketing outlets and connections
with the government, while Mr. Lynch from Nagano prefecture said maps illustrating local
restaurants and operators play a role in boosting overnight stays of visitors, supplementing
information on what is happening around the ryokans in local communities.
Meanwhile, Ms. Mizutani said collaboration holds the key to improving quality of information;and pointed out that suggesting ways for visitors to enjoy their stay in the area including staying in a
Japanese inn helps promote the local areas. Ms. Ikawa pointed out that inbound business is importantbut it is also essential for Japan to strike a balance between domestic and inbound visitors, while Mr.
Hirata noted that hedging a risk is important but at the same time it is necessary to promote Japaneseoutbound travel to deepen cross-cultural understanding.
No. of participants: 200

Moderator: Mr. Masaki Hirata (Executive Director, Inbound Promotion Department, JNTO)
Panelists: Mr. Yoshihiro Ueta (President, Hotel Iya Onsen)
Mr. Tyler Lynch (Proprietor, Kamesei Ryokan)
Ms. Hatsuko Mizutani (General Manager, Global Sales & Marketing Division 1, JTB Global Marketing & Travel Inc.)
Ms. Kyoko Ikawa (Executive Vice President, Tourism Culture Co., Ltd.)

SeminarforStudents

Tourism Industry
Study
SeminarOrganizer: Japan Association of Travel Agents (JATA)

Mr. Masaki Hirata Mr. Yoshihiro Ueta

Ms. Hatsuko Mizutani

Mr. Tyler Lynch

Ms. Kyoko Ikawa

Seminar contents will be usedin human resources development
seminars as an educational tooland recorded films will be uploaded
on JATA’s official website.

Students Tune In to Voices of ‘Senior Associates’
In the first half of the seminar, Mr. Yoshikazu Higashi, Chairman of Okinawa Tourist
Service, talked about the growth potential of the travel industry, saying that business chancesin the future exist in the travel markets between Japan and upcoming countries, while Prof.
Graham Miller said tourism is filled with bright new ideas that could change the world. During
the panel discussions held in the second half, young employees with two to four years of tourism
business experience talked about specific duties in travel companies, providing actual examples.

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Domestic Tourism SymposiumTheme

15:30 – 17:30

Gastronomy Tourism in Local
Communities in Japan

Local Food and Tourism Promotions Move ‘People’ and ‘Products’
Keynote speaker Ms. Perdomo identified local food culture, dietary conservation, pride of
local communities and consumer protection as important elements, along with establishinggovernance models such as leaders and rules, in building gastronomy tourism. During thepanel discussion, Mr. Kubo introduced a variety of businesses under the theme of food,adding that regional promotions through food and tourism will move “people” and“products.”
Supporting business development under the slogan of “Gourmet Community,” Niigata
Mayor Shinoda said his goal is to promote food tourism and agri-tourism as integral parts ofthe port city known for its agriculture. Mr. Asada said the chef-exchange program not only
helps improve technical culture but also enhances visibility of Kanazawa through the chef
exchange program between Kanazawa and New York. Mr. Iimori, who promotes sake brewery
tourism in Saga prefecture, said his goal is to develop a local community where senior people
can enjoy their life productively. Mr. Ogawa said gastronomy tourism encourages visitors tospend money in the community.
No. of participants: 250

Ms. Yolanda Perdomo Mr. Masato Ogawa Mr. Seiichiro Kubo

Keynote Speech: Ms. Yolanda Perdomo (Director of Affiliate Members, UNWTO)
Moderator: Mr. Masato Ogawa (Executive Vice President & COO, ANA Strategic Research Co., Ltd.)
Panelists: Ms. Yolanda Perdomo
Mr. Seiichiro Kubo (President, Gurunavi, Inc.)
Mr. Akira Shinoda (Mayor, City of Niigata)
Mr. Qta Asada (16th Generation Owner, Asadaya Ltd.)Mr. Naoki Iimori (President & Chief Executive Officer, Fukuchiyo Shuzo Co., Ltd.)Mr. Akira Shinoda

Mr. Qta Asada

Mr. Naoki Iimori

Seminars on Collaboration with External Parties

Sustainable Regional Tourism Development Seminar~ Learning from Each Other’s Examples in Asia ~Sept 23 (Fri) 14:00–17:00 Tokyo Big Sight Conference Room 102, Conference Tower (1F)

Secret to Eco-tourism Success: Regions Surviving to Change Themselves
A seminar affiliated with JEEF was organized for the first time this year. Mr. Kumada said the seminaroffered a good opportunity to review how tourism and local communities live together as tourism
significantly influences the environment. Following the introduction of global eco-tourism cases,
discussions by the panelists centered on the theme of “Sustainable Tourism Development Initiated by
Local Communities.”
As to the secret method of eco-tourism development, Mr. Oda said that while taking the initiative role,
management should change substantially. Mr. Yamada said industrialization is a key element and that the
tourism industry should change the perspectives of local people through the small successes it
accumulates. Mr. Tagi said it is important to determine the level at which local residents are seriously
involved in tourism. Mr. Kato pointed out that it is necessary for businesses to stand on their own by
taking small steps forward. Moderator Mr. Sameshima said that in order for regions to develop local
tourism, “they must learn about themselves.”
No. of participants: 44

Mr. Junichi Kumada Mr. Kanenari Oda

Mr. Taku Yamada

Organizer: Japan Environmental Education Forum (JEEF)
Greeting: Mr. Junichi Kumada (The UNWTO World Committee Tourism Ethics)
Presentations: Mr. Kanenari Oda (Deputy Director, Nihon Koei Co., Ltd.) / Mr. Taku
Yamada (President, Chura-boshi Company) / Mr. Koji Tagi (International Project Director, Japan
Environmental Education Forum) / Mr. Fumio Kato (Vice President, Chiba Minami-boso Co., Ltd.)
Panel Discussion: Mr. Taku Sameshima (Group Leader, Specialty Division for Industrial
Mr. Koji Tagi

Corporation, H.I.S. Co., Ltd.), 4 presenters

SeminarforStudents

Mr. Fumio Kato

Mr. Taku Sameshima

Industry-Academic Cooperative
Tourism Seminar

Organizer: J apan Travel and Tourism Association (Public Interest
Incorporated Association)
Co-organizer: Japan Student Tourism Association

Human Resources Necessary for Becoming a Tourism Nation

In the first part, the “Announcement of Ideas and Research on Tourism Promotions” award
ceremony was conducted by four universities that were selected through screening: Yamaguchi
Prefectural University and Setsunan University garnered the highest and the second-highest
awards, respectively. In the second part, a panel discussion was conducted under the themeof “human resources necessary for becoming a leading nation in tourism.” With Mr. Manabu
Shishido of Yokohama College of Commerce as the coordinator, students and key figures
representing the tourism industry engaged in active discussions.

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2016

Travel Showcase
JAPAN
TOURISM AWARDSThe Second

JAPAN TOURISM AWARDS
Sept. 22 (Thu/holiday) 13:30 – 14:00
BELLESALLE TOKYO NIHOMBASHI
Organizer: Tourism EXPO Japan
Organizing Committee
Sponsor: JCB Co., Ltd.

The Grand Prize Awarded to Hidatakayama Visit Japan Tourism Promotion Council
At the second Tourism EXPO Japan, the Grand Prix of the Japan Tourism Awards was given to “Hidatakayama Visit Japan
Tourism Promotion Council” selected from among the total of 158 applicants, surpassing the number a year ago. In addition to
the seamless public-private partnership efforts to accommodate and attract foreign tourists visiting Japan for years, its wider
reach was highly recognized.
In his general overview, Chairman Norio Yamaguchi said, “the efforts to take advantage of inbound tourism to develop theregional economy such as rural construction and universal tourism were remarkable this year.” He expressed his intentions tocontinue transmitting the “power of travel” at home and abroad for years to come.
The Japan Tourism Award for Responsible Tourism in collaboration with UNWTO was given to KNT-CT Holdings Co., Ltd.
“Understanding the world’s tourism ethical charter and reflecting it widely into the group management and corporate activities,
the company significantly enlightened its employees about having a ‘compliance policy’ and successfully created results withefforts to attract educational travel and universal tourism in particular.”Grand Prize[Field of Domestic/Visit Japan]
Regional Management Division◉Hidatakayama Visit Japan Tourism Promotion
Council
Bringing in/accommodating foreign tourists via
government-private sector collaboration

Award for Excellence[Field of Domestic/Visit Japan]
Tourism Business Division◉Club Tourism International Inc.
Driving experience tour for the visually
impaired--A first in the world!—

Regional Management Division◉Okinawa Convention & Visitors Bureau
Okinawa Prefecture Tourism study materials[Field of International Travel]
Promotion Division◉Japan Airlines Co., Ltd.
JAL Honolulu Marathon Demand creation
initiatives

Division Award

Division Award[Field of Domestic/Visit Japan](* in order of applications)
Tourism Business Division[Field of Domestic/Visit Japan](* in order of applications)Regional Management Division◉Zamami Whale Watching Association
Whale watching◉Ishigakijima Fukumimi Eco Tours
Ishigaki Island nature tour for families◉ALL NIPPON AIRWAYS CO., LTD.
Tastes of JAPAN by ANA◉NIPPON TRAVEL AGENCY CO., LTD.
Initiatives of children-only nature experience
tours via the Tom Sawyer Club
◉Tsubame-Sanjo Factory Festival Committee
Tsubame-Sanjo Factory Festival◉NIIGATA SOH ODORINIIGATA SOH ODORI◉JTB Corp.
The JTB Multicultural Communication BusinessAward, symbolizing the JTB Multicultural
Communication Business◉HINOMARU Jidousha Kogyo Corporation
Ground-breaking launch of the double-decker
open bus (“Sky Bus”) designed to accommodate
foreign tourists in Japan/expanding into the newurban tourism business◉HATO BUS CO.,LTD.
Tokyo and the Tokyo suburbs Bus tour by
Licensed Guide Interpreters (English/Chinese).

◉Nagano-Niigata Snow Resort Aliance
Ski Tourism Business Promotion Project◉NPO Kamioka Community-Building Network
Railway mountain biking (Gattan Go!!)◉K YUSHU TOURISM PROMOTION ORGANIZATION
KYUSHU OLLE
◉Star Village Achi Tourism Promotion Council“Best Starry Sky in Japan:” A Star Village Achi
Initiative◉Maniwa Tourism Federation
Biomass Tour Maniwa◉Chiiori Alliance Co., Ltd.
Extended-stay tourism community building
project at Ochiai, Higashi-iya, Miyoshi City
Promotion Division◉Wakayama Tourism Federation
Take the weekend to tour sacred KOYASAN-you
may just forget all about time
◉JTB Publishing, Inc.
The JTB tourism information magazine“Rurubu,” which has been connecting people inJapan and other countries with tourists for 32
years with a total of 5,000 issues, is revitalizing
the community

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Parliamentary Vice-Minister of Land,
Infrastructure, Transport and Tourism
Mr. Yasutada Ohno

Club Tourism International, Inc.

◉i.JTB Corp.
The promotion of regional tourism in Japan via
JAPANiCAN.com, a booking site specializing inaccommodation and tours for visitors fromabroad.
◉San'in and Sanyo Region Floral Route TourCouncilSan'in and Sanyo Region Floral Route

Division Award[Field of International Travel](* in order of applications)
Tourism Business Division◉KNT-CT Holdings Co.,Ltd.
Matsuri in Hawaii-Pan-Pacific Festival initiative◉NIPPON TRAVEL AGENCY CO., LTD.
Initiatives to boost international exposure by way
of Japan Week® initiative◉JTB Corporate Sales, Inc. Shinjuku AccountSales Division 5 International Cooperation Team
Assistance for sustainable community
development by enhancing tourism industry indeveloping countries through ODA scheme◉Rwanda Development Board (RDB)
Mountain Gorilla Conservation and Local
Community Engagement in Rwanda
Promotion Division◉RETOSA: Regional Tourism Organization ofSouthern Africa
Initiatives of 15 southern African nations
designed to draw more Japanese tourists◉Tourism New Zealand
100% Pure New Zealand◉TAIWAN Tourism Bureau
Initiatives to boost interaction between Japanand Taiwan with “railways” as a key theme

Okinawa Convention & Visitors Bureau

Incentive Award[Field of Domestic/Visit Japan](* in order of applications)
Tourism Business Division◉TOURSTATION CO.LTD
Two-way tourism involving 1) inbound-oriented
tourism giving tourists authentic exposure to
festival events and 2) outbound-oriented tourism◉Tsuruga Holdings
The Tsuruga Tourism Human Resources Training
Lecture Series: a Tsuruga Group initiative

Tourism EXPO Japan
2016 Special Award[Field of International Travel]
Tourism Business Division◉ATOUT FRANCE
Initiatives to restore Japanese tourist demand inFrance[Field of Domestic/ Visit Japan]
Regional Management Division◉Mitsui Fudosan Co., Ltd.
The Nihonbashi Information Center: bolstering
inbound tourism capacity and revitalizing thecommunity

The Japan Tourism
Award for Responsible
Tourism in Collaboration
with UNWTO◉KNT-CT Holdings Co., Ltd.

〈Explanation of Each Division〉
Tourism Business Division(Fields of Domestic/Visit Japan and International Travel)
Commendations are given for significant efforts toincrease tourism industry values and expand personal
exchanges at home and abroad.
Subject to the nature of business and continuous
operations for a year or more

Japan Airlines Co., Ltd.

About “The Japan Tourism Award for
Responsible Tourism in collaboration withUNWTO”The World Tourism Organization(UNWTO) is a specialized institution
established in the United Nations and thelargest tourism-oriented internationalorganization in the world with membership
including 160 states, including Japan. The
world’s tourism ethical charter is a standard
adopted at the UNWTO’s general meeting in1999 a nd desig ned to ma x i mize t hedevelopment of the tourism industry while
minimizing potential ill effects on the global
environment, cultural assets and society, of
which popularization and implementation
activities are considered to be one of the mostimportant projects.
Under the Japan Tourism Agency’s
initiative, major tourism-related companies
and organizations in Japan signed up for thecharter in September 2014. In response, withthe understanding and promotion of the
tourism ethical charter, the Tourism EXPO
Japa n Orga nizing Commit tee newly
established a mention system, first in theworld in 2015, which was designed to create a
new value in the tourism industry.

〈Judges〉[Committe Chairman]
Yoshiaki Hompo
Professor by Special Appointment
at Tokyo Metropolitan University andTokyo Institute of Technology

Regional Management Division(Field of Domestic/Visit Japan Travel only)
Commendations are given for achievements to develop
attractive tourist areas under the joint cooperationof tourism-related organizations in the region andcomprehensive regional action by taking advantage ofthe regional tourism resources.

[Screening Committee Members for Domestic, Visit Japan, and International Travel](Total of 11)* Prefixes omitted. Listed according to group/organization/corporation names in Japanese phonetic order.
Mr. Hiroki Jinnai
Industry Manager, Tourism Nation, Google Japan Inc.
Mr. Yoshiro Ishihara Director, Editor in Chief, WING Aviation Press Co., Ltd.
Mr. Masayuki Wakui Professor, Tokyo City University/Deputy Chair, Japan Tourism Facilities
Association
Mr. Shohei Nishibayashi Manager, Business Development Department, TripAdvisor, Inc.
Mr. Norihiko Imaizumi Chairman, Sub-Committee on Planning Committee on Tourism, Keidanren
Japan Business Federation
Mr. Tadayoshi Asai Manager, Regional Planning Department, Development Bank of Japan, Inc.
Mr. Hiroyuki Ishige Chairman, Japan External Trade Organization (JETRO)
Mr. Manabu Shishido Professor, Department of Tourism Management, Faculty of Commerce,
Yokohama College of Commerce
Mr. Ryoichi Matsuyama President, Japan National Tourism Organization (JNTO)
Mr. Norio Yamaguchi Chairman & CEO, Japan Travel and Tourism Association
Mr. Hiromi Tagawa Chairman, Japan Association of Travel Agents[Screening Committee Members for Japan Tourism Award for Responsible Tourism in* Prefixes omitted. Listed in no particular order.
collaboration with UNWTO] (Total of 5)

Promotion Division(Fields of Domestic/Visit Japan and International Travel)
Commendations are given to publicity/communicationand promotion media with efforts significantly
contributed to boosting and stimulating inbound/
outbound tourist demand and increasing regional
values.

Mr. Hiromi Tagawa Chairman, Tourism EXPO Japan Executive Committee
Mr. Tadashi Shimura President, Japan Association of Travel Agents
Mr. Shigeto Kubo
President, Japan Travel and Tourism Association
Mr. Ryoichi Matsuyama President, Japan National Tourism Organization (JNTO)
Mr. Junichi Fukuda Deputy Chief, Regional Programme for Asia and the Pacific, United Nations
World Tourism Organization (UNWTO)

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z

2016

Travel Showcase
Official
EventsJAPAN NIGHT

Depart From Nihonbashi – Origin of Five Major Highroads – For Tokyo 2020
The Nihonbashi area was selected as the venue for JAPAN NIGHT this year. By hosting the event in Nihonbashi,-- the center of the Edo-period capital Tokyo and the starting point of the five major highroads – the event served
as inspiration to highlight the attractiveness of Japan, particular Tokyo, the host for the Tokyo 2020 Games.
Guest Greeting : Mr. Yoshihide Yada, Mayor of Chuo City
Opening Declaration : Mr. Taneo Nakamura, Chairman, Nihonbashi-Bridge Preservation Society
Participants : Mr. Kei Hashimoto, Chairman, Nihonbashi-Renaissance / Mr. Hajime Matsuoka,
Chairman, Tokyo Chuo-ku Oodori Association / Mr. Taito Yamamoto, Chairman,
Nihonbashi Kitazume Shoutengai / Mr. Yasuyuki Wakui, Chairman, Nihonbashi
Ichinobu Rengochokai / Mr. Sadao Shimizu, Chairman, Nihonbashi Rokunobu
Rengochokai / Mr. Nobuyoshi Ninaga, Chairman, Nihombashi Restaurant Association

Public Events
JAPAN “Smile” Bridge 19:00 – 21:00 (Chuo-dori Ave.)
Nihonbashi bustling plaza 13:00 – 19:00 (Edo Sakura-dori St.)
Traditional Performing Arts Plaza 13:30 – 18:00 (Tokyo Nihombashi Tower)
Number of Visitors: approx. 15,200

Akita Kanto Festival in Nihonbashi! Samba!

Mr. Yoshihide Yada, Mayor of Chuo City

Some events for the general public were held in the
Nihonbashi district. An assembling and exhibition of the
Kanuma “Carved Float” from Tochigi prefecture along with
Akita Kanto illuminated lantern poles were demonstrated
at the Traditional Performing Arts Plaza fronting the open
area of Tokyo Nihombashi Tower. At the Nihonbashi
bustling plaza set up on the Edo Sakura-dori St., wellestablished stores in Nihonbashi and local speciality shops
nationwide located their stores to sell a range of specialties,
food and drinks, drawing the attention of visitors.
JAPAN “Smile” Bridge, the main event, was featured on the Chuo-dori Ave. During the opening
ceremony, Mr. Yoshihide Yada, mayor of Chuo City, said, “We’re delighted to have this opportunity
to demonstrate a variety of traditional performing arts at the beautiful Nihonbashi Bridge, warming
up our excitement toward the Tokyo 2020 Games”. Spectacular performances as Matoi-Furi (waving
fighters’ flags), Hashigo-Nori (ladder-top stunts) and Kiyari singing highlighted the ceremony. In
addition to joint performances of the Kanuma “Carved Float,” Brazilian samba drums and traditional
Japanese drums, highlights of Akita Kanto Festival representing the Tohoku region complemented by
the Ushibuka Haiya Dance of Kumamoto prefecture representing the Kyushu region were performedon the street boasting various popular characters -- all generating cheers from the crowd.

Sept 22 (Thu/holiday)
Nihonbashi Area (Chuo-dori Ave., Edo-sakuradori St., Tokyo Nihombashi Tower)
Organizers
Japan National Tourism Organization (JNTO)
Japan Travel and Tourism Association
Japan Association of Travel Agents

Support: Ministry of Land, Infrastructure, Transport
and Tourism / MLIT Japan Tourism Agency /Ministry of Internal Affairs and Communications /Ministry of Foreign Affairs / Japan Sports Agency /Agency for Cultural Affairs / Ministry of Agriculture,
Forestry and Fisheries / Ministry of Economy,
Trade and Industry / Ministry of the Environment/ Tok yo Metr opolit an G overnment / Tok yo
Convention & Visitors Bureau / Japan External
Trade Organization (JETRO) / Japan Business
Federation (Keidanren) / The Japan Chamber ofCommerce and Industry / The Tokyo Chamber ofCommerce and Industry / Chuo City / Chuo City
Tourism Association / The Center For Promotion Of
Folk-Performing Arts
Sponsors: JCB Co., Ltd. / ALL NIPPON AIRWAYS CO.,LTD. / Japan Airlines Co., Ltd. / Tokyo Good
Manners Project Association
Cooperation: Nihonbashi-Bridge Preservation Society/ Nihonbashi-Renaissance / Tokyo Chuo-OodoriKai / Nihonbashi Kitazume Shotengai / Nihombashi
Restaurant Association / Mitsui Fudosan Co., Ltd.
/ Japan Sake and Shochu Makers Association /Yamanashi Tourism Organization (Public Interest
Incorporated Association)
Si t e S p o n s o r s: C ongr es S quar e Nihonba shi /BELLESALLE TOKYO NIHOMBASHI12

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Reception for Invited
GuestsJAPAN NIGHT PARTY ~ Evening for International Exchanges ~18:30 – 21:00 (BELLESALLE TOKYO NIHOMBASHI)
Number of Guests: about 1,100

Meeting Challenges as One To Be ‘Leading Tourism Nation’

Mr. Norio Yamaguchi,
Chairman & CEO, Japan Travel
and Tourism Association

Mr. Yoshihide Suga,
Chief Cabinet Secretary[Nihonbashi bustling plaza]

Mr. Keiichi Ishii,
Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Mr. Shigeto Kubo,
President and COO, Japan Travel
and Tourism Association

Mr. Norio Yamaguchi, chairman and CEO, Japan Travel and Tourism Association, addressed travelindustry professionals from around the world gathered together under one roof at the beginning of JAPANNIGHT PARTY, saying, “Alliances such as public-private, industry-industry and country-country are
essential to becoming a Leading Tourism Nation.” Guest speakers –Mr. Yoshihide Suga, Chief Cabinet
Secretary, and Mr. Keiichi Ishii, Minister of Land, Infrastructure, Transport and Tourism – gave supporting
remarks in driving further the message to make Japan a major tourism nation.
All participants, including invited guests, buyers of VISIT JAPAN Travel and MICE Mart and media
representatives, formed international exchanges while enjoying Japanese food and attractions in an
atmosphere of Japanese-style rendering known as “wa.”(List of Kagami-biraki Participants)

Mr. Yoshihide Suga, Chief Cabinet Secretary / Mr. Keiichi Ishii, Minister, Ministry of Land, Infrastructure, Transport and Tourism/ Mr. Ryosei Tanaka, State Minister of Land, Infrastructure, Transport and Tourism / Mr. Akihiko Tamura, Commissioner, MLIT
Japan Tourism Agency / Dr. Taleb Rifai, Secretary-General, UNWTO / General Tanasak Patimapragorn, Deputy Prime Minister,Kingdom of Thailand / Mr. Thong Khon, Minister of Tourism, Kingdom of Cambodia / Mr. Enrique De La Madrid Cordero,
Minister, Ministry of Tourism of Mexico, United Mexican States / H. E. U Ohn Maung, Union Minister, Ministry of Hotels &Tourism Republic of the Union of Myanmar / Sra. Marcela Bacigalupo, Minister, Ministry of Tourism, Republic of Paraguay / H.
E. Kobkarn Wattanavrangkul, Minister, Ministry of Tourism and Sports, Kingdom of Thailand / Mr. David Scowsill, President &CEO, WTTC / Dr. Mario Hardy, CEO, PATA / Mr. Christian Mantei, General Manager, Atout France / Mr. Koremitsu Sannomiya,President & COO, JCB International Co., Ltd. / Mr. Osamu Shinobe, President, ALL NIPPON AIRWAYS CO., LTD / Mr. Yoshiharu
Ueki, President, Japan Airlines Co., Ltd. / Mr. Nobuo Yoshida, Chief Secretary, Nihonbashi-Renaissance / Mr. Ryoichi
Matsuyama, President, Japan National Tourism Organization / Mr. Norio Yamaguchi, Chairman & CEO, Japan Travel andTourism Association / Mr. Hiromi Tagawa, Chairman, Japan Association of Travel Agents

Aomori Hokusaikan / Iwate Ginga Plaza / Iwate Sanriku Kisukeya / Miyagi
Furusato Plaza / Akita Bisaikan / Akitainu Hozonkai (Akiho) /Nihonbashi
Fukushimakan MIDE T TE / Nihonbashi Toyamakan Shop / Fujinokuni
Yamanashi-kan / MIE TERRACE / Nara Mahorobakan / Nihonbashi Shimanekan/ Oidemase Yamaguchikan / Ureshino Cha-Gyo Youth Association / Nihonbashi
Nagasakikan / Amakusa Market / Zarai Oita / Kagoshima Yurakukan /Nagashima tairiku ichiba / Ginza Washita Shop / Nihombashi Restaurant
Association / Eitaro Sohonpo Co.Ltd. / Ninben Nihombashi Honten / Asahi
Breweries, Ltd. / Tokyo Good Manners Project[Local Promotion Characters]

Ikubei (Aomori prefecture) / Sobatchi /Unitchi (Iwate prefecture) / NDATCHI (Akita
prefec ture) / K itekero -kun ( Yamagat a
prefecture) / Kibitan (Fukushima prefecture)/ Choruru (Yamaguchi prefecture) / Tsubo
Zamurai (Saga prefecture) / Gambakun(Nagasaki prefecture) / Kumamon(Kumamoto prefecture) / SATSUMAKENSHI
HAYATO (Kagoshima prefecture)13

02_17_EG.indd 13[JAPAN NIGHT PARTY]WORLD ORDER / SAKURA-JAPAN IN THE BOX- / Kabuki
Entertainment Group MIYABIYA / KIMONO PROJECT /Bonsai Network Japan / Tsugaru Shamisen Mitsuhaya
Oyama[[JAPAN “Smile” Bridge]]
Edo Firefighters / Kanuma Autumn Festival "Carved
Float" / Japanese Shiba MARU / Shiraume Daiko / Banda
Girassol / Akita Kanto Festival / Kumamoto “Ushibuka
Haiya Festival”

2016/12/14 午前11:07

2016

Business Meetings

Business Meetings

Networking session introduced plus business appointments
extend business chances for exchanging cards, information
Sept 22 (Thu/holiday) Tokyo Big Sight, Conference Tower (Reception Hall and Conference Rooms on the 6th FL) (Appointments)
Sept 23 (Fri) Tokyo Big Sight East Hall 1-5 Exhibition Booths (Open-session)
With exchanges between and among travel companies in Japan and sellers at home and abroad, the Outbound and Domestic BusinessMeetings -- designed to develop tour products and stimulate information exchange -- were conducted on Sept 22 (Thu/holiday) on apre-booking basis. On Sept 23 (Fri), additional non-appointment business talks were available at exhibit booths.
On the Sept 22, as an opportunity to build connections with more buyers, the concept of a networking session was introduced to take advantage of the breaks between appointments to supplement the pre-booked business meetings, providing a place for business for those exhibitorswith no appointments. Also, the “Media Meetings” session allowed for exchanging cards and communication between exhibitors and media.

Comments from buyers & sellers

Key Points of Business Meetings 2016
❶ Conducting three Business Meetings in respective
venues❷ Setting up a maximum of 15 appointments on the first day❸ Extended presentation time frames for domestic sellers❹ Establishing networking times on the first day❺ Popular Media Meetings conducted again this year
❻ Distribution of Business Meetings Official Guidebook toparticipants

About Outbound Business Meetings
・We take advantage of this event as it is a business session where
we can develop talks with many travel companies in one sitting.
We were able to have seven appointments enabling us to provide
product information.
・We hope to see a special business session booth for MICE.
・We expected participations from more extended regions.
About Domestic Business Meetings
・We take advantage of this event, where many travel firms areunder one roof. It’s a priceless opportunity to develop one-on-one
interviews. Mostly with familiar faces but still it is valuable to meetface-to-face.
・We wasted no time as we could visit media booths in our sparetime.
・Since we plan the on-location type of tour products and put them inplace in our hometown, we want to find marketing channels withtravel companies through this event.

Outbound Business Meetings & Domestic BusinessMeetings
Day 1: Sept 22 (Thu/holiday) 9:00 – 18:00＊prior appointment matching system

Buyers (travel companies) sit at respective desks to welcome sellers(exhibitors such as tourist promotion offices, hotels and tourist facilities)

Day 2: Sept 23 (Fri) 10:00 – 18:00 ＊open session

Buyers visit exhibit booths of sellers (exhibitors such as tourist promotion
offices, hotels and tourist facilities)

Comments from Media

Number of Participants (total: 686 organizations / 1,038 people)
Outbound Business Meetings

Domestic Business Meetings

Outbound 295 companies and 431 attendees
Outbound 127 companies and 173 attendees

Domestic 140 companies and 232 attendees
Domestic 56 companies and 72 attendees

・It seemed the Media Meetings was thriving. I felt a potential of
having business chances.
・Since we publish highly-professional magazines, we consider the
event as a place to discuss with other media such as proposing
development of cross-media marketing and advertising.

Media Meetings
Sept 22 (Thu/holiday) 9:00 – 18:00 ＊open session
Number of participants (68 companies / 130 attendees)

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Survey on Business Meetings ParticipantsMore than 70% of sellers and nearly 80% of buyers participating in the Outbound Business Meetings expressed high satisfaction while morethan 90% of both sellers and buyers attending the Domestic Business Meetings expressed satisfaction. As for meeting results, between 50% and
70% of Outbound Business Meetings participants and some 70% of Domestic Business Meetings participants cited having “potential for business.”

Sellers (Exhibitors)◦Satisfaction Ratingby Purpose

Find new buyers

62.5

Overall satisfaction 13.8

Build sales network forthe future

58.8

Seek new buyers 5.3

60.0
56.1

50.0

For our promotional
activities 11.8

76.5

11.8

Obtain market
information from buyers

46.3

Sell specific products 14.6

66.7

16.7

Obtain market
information from 13.6
buyers77.3

9.1

Product development 11.1

74.1

14.8

25.0
2.5
10

20

30

40

50

60

70

80 ％

0

64.8

20

Very satisfied◦Purpose of Visit(multiple choice)Obtain overseas travel
information in general

72.3

Obtain planning ideas
to develop overseas
tour products

65.7
62.0

Product development
Build businesscustomers overseas

48.9

Obtain information
for FIT travel

39.4

Make specificarrangement for ouroverseas tour products

31.4

Others

20

30

40

50

60

70

80 ％

69.8

11.5

Product development 13.8

67.0

16.0

Seek customers
overseas 11.3

71.3

15.0

20.0

72.3

7.7

Make specificarrangement for our 15.1
overseas tour products

75.5

9.4

Sellers (Exhibitors)

Satisfied

60

80

Dissatisfied

Overall satisfaction 15.6

78.0

5.8

23.0

70.4

4.4

23.1

68.4

5.1

44.5

Seek new customers 17.7

71.9

8.3

Sell specific products

42.2

Build sales network
for the future

Product development

41.0

Sell specific products 12.8

Build sales network
for the future

Others

10

64.3

20

30

40

50

60

70

80 ％

0
Very satisfied

Satisfied

85.3

80

Dissatisfied

Overall satisfaction 12.6

8.4

77.9
59.3

Product development

63.2

Obtain planning ideas
to develop Japan tour 17.9
products

73.1

1.5

Product development 23.3

70.0

1.7

21.1

Seek customers
overseas 30.6

49.0

16.3

5.3

Make specificarrangement for own 10.0
Japan tour products

Others
0

20

40

60

80

100％

0
Very satisfied

4.9

40

Satisfied

5 million ~ under
10 million yen

10.3％◦Business Scale in Case of
Successful Deal

Under 1 million
yen 19.4％
No potential for futurebusiness 33.5％

Have potential for
future business

Unclear45.4％

1 million ~ under2 million yen

61.3％

17.6％

10 million
yen or more
4.6％

60

80

Dissatisfied

5 million ~ under
10 million yen

2 million ~ under
5 million yen

5.6％

7.4％

◦Business Scale in Case of
Successful Deal

Signed a contract 2.1％

Unclear 4.2％

Under 1 million
yen 11.3％
No potential for
future business

Unclear

21.1％

39.4％

1 million ~ under2 million yen

22.5％
Have potential for
future business

72.6％

10.0

75.0
20

Unclear 4.0％

◦Results from meeting withsellers

Obtain Japan travel
information in general 33.3

Make specificarrangement for our Japan
tour products

Signed a contract 1.2％

Unclear

70.5

51.6

10 million ~under 20 million
yen 19.1％

20 million yen
or more 4.4％

100％

Obtain planning ideas
to develop overseas
tour products

Grow customers

46.7％

3.9

60

◦Satisfaction Ratingby Purpose◦Purpose of Visit(multiple choice)Obtain overseas travel
information in general

40

23.5％

48.2％

10.3

77.9
20

No potential for
future business

6.0

74.4

Product development 13.0

1.2
0

26.2

1 million ~ under
5 million yen

Unclear

35.3％

Have potential for
future business◦Results from meeting withbuyersPromotional activities

52.6

Under 1 million
yen 7.4％

UnclearObtain global informationfrom buyers

64.7

Seek new customers

10 million ~under 50 million
yen 5.5％◦Business Scale in Case of
Successful Deal

Signed a contract 1.5％100％◦Satisfaction Ratingby Purpose

75.1

50 million yen
or more 25.5％

Unclear 3.6％

16.1

40

Have potential
for future business
68.8％◦Results from meeting withsellers

8.5

20

1 million ~under
5 million yen
5.5％
5 million ~under 10
million yen
3.6％

Unclear
41.8％

100％

67.9

0

No potential for
future business
28.8％

Unclear21.7◦Purpose of Visit(multiple choice)Obtain global
information frombuyers80

70.1

Very satisfied

For our promotional
activities

60

Dissatisfied

Obtain planning ideas
to develop overseas 14.6
tour products

Obtain information
for FIT travel

5.1
10

40

◦Satisfaction Ratingby Purpose

Obtain overseas travel
information in generalUnder
1 million yen
18.2％

25.9

Satisfied

Overall satisfaction 9.5

Signed a contract 0％

Unclear 2.5％

Sell specific products

Product development◦Business Scale in Case of
Successful Deal

38.6

Build sales network 7.4
for the future0

Domestic Business Meetings

22.5

55.0

0

Buyers (Travel Companies)◦Results from meeting withbuyersFor our promotional
activities

OthersBuyers (Travel Companies)

Outbound Business Meetings◦Purpose of Visit(multiple choice)50 million yen or
more 2.8％

100％
UnclearVJTM EXPO Tour
Inbound Buyers Participate in Exhibition Tour

2 million ~ under
5 million yen
10 million ~under 50 million
yen 8.5％

5 million ~ under 10
million yen 11.3％

4.2％

Sept 23 (Fri) 11:00 -- 13:30 Tokyo Big Sight East Hall

Participating buyers from abroad at VISIT JAPAN Travel & MICE Mart 2016 (VJTM) visited theexhibition site of Tourism EXPO Japan. The tour was conducted to help overseas buyers to experience thecharms of Japanese local areas. Buyers visited various booths offering tourist attractions and displaying
traditional handicrafts and local performing arts. Many buyers enjoyed mingling with exhibitors, withsome taking advantage of the opportunity to taste the Japanese rice bowl dishes for lunch in the food court.
15

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2016

Travel Showcase

Travel Showcase (Exhibition Booths)

Originality-competing Booth Setting, Quiz and Events Warm up the Venue!
All 47 Japanese prefectures, along with 140 countries/regions worldwide and 1,181 companies/organizations, gathered together in the exhibition hall. Amid
the booths of each country/region uniquely designed and decorated, many companies and organizations from industries outside travel and tourism made theirpresence in the 2016 event. Each exhibit booth hosted a variety of events featuring professional performers and local promotion characters while specialty foodand-drink tasting and sales were offered, all of which served to attract a record-high visitor count.

16

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JATA Tourism EXPO Japan 2016
Tokyo Big Sight Exhibition Halls Map17

02_17_EG.indd 17

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2016 Travel Showcase

Travel Showcase( Venue Map East Hall 1, 2, 3)

C-113
Japan Recreational
Vehicle Association

C-112 C-111 C-110
SPICE SERVE Co., Ltd.
JIALI MEDIA,INC
FURUSATO GLOBAL PRODUCER Project

Japan
Stage

C-109

C-107

Fukui
Prefecture

Hokuriku Tourism
Promotion
Association &West Japan Railway
Company

C-108
ToyamaPrefectural
Government

C-106
Gifu Prefecture
Gifu Convention and
Visitors Bureau
Travel to the Central
Japan "Seki-City,
Mino-city, Gujo-City
and Nagaragawa-Railway"
Gero ・Nakatsugawa (Gifu)
Hida Area Tourism Council

Kaga City
ALL NIPPON TRAVEL AGENTS ASSOCIATIONTOKYO WAY Co., Ltd.

Z-01
DF-16
Sapporo Kyubei
DF-15
Awajisima to kurae
DF-14
Chibaken ouen project
DF-13
Zinenjosoba Hakone Tsukumo
The kitchen of Japaneseisolated islands

DF-12

DF-11
Akita hinaiya

DF-10
MAN MA YA
DF-09Fuku Kawaku Co.,Ltd
DF-08
Chichibu Ekiben Study group
BUNGOSUIDOU KAMAECHOKUSOUIKIIKISENDAN

DF-07

DAISEN SANROKU KANKOUSUISHIN DF 06
KYOUGIKAI・KABA

C-101
C-102

HIDA TAKAYAMA
Kanazawa
City
Nanto City,
ToyamaPrefecture

C-104

East Japan
Railway Company /Hokkaido Railway
Company

East Japan Railway
Company
TOHOKU TOURISM PROMOTIONORGANIZATIONJapan

The Japan Chamb
Commerce and Ind
Japan Federation
Gifts and Souven

Iwate
Prefecture

Biwako Ohmiji Tourism Revitaliza
Biwako Visi
Japan Heritage "Water Culture” Tourism Promo

C-88
C-76
C-71
C-70
C-59
C-53
C-58
Voting C-95
C-49
C-95 C-94
Noto Kiriko Festivals
Counter
HOKKAIDO / HOKKAIDO TOURISM ORGANIZATION"Certiﬁed JapanWest Minofor
Nagahama
Hokkaido Railway Company
Heritagewide"Donburi"
C-93
Fukushima
Aomori
Revitalization
Hokkaido Sorachi Regional Creation Conference
sightseeing
Grand Prix
FUKUSHIMA
City
Prefectural
Council
Chitose City, Hokkaido
The Association
Akita
promotion
PREFECTURAL
Government
KAMIKAWA（Sounkyo Hot Springs）
for thePrefecture
meeting
GOVERNMENTC 92
Ise City / Sh
C-87 C-86
Explore the spirit of KAMUY, Deity of Water
Promotion of
Mie Prefectu
Traditional
Hamamatsu LEGOLAND
F-03 Craft Industries C
75
C
52
C-48
City Japan
C 91
Tokyo Good
Aichi
Manners
All Japan Rentacar
Prefectural
Mystic Japan Tourism Promotion Organization
Project
Association
Hundred Charm、KOTO
Government(Sennan city,Tanabe city,Totsukawa village)
Northern Nagano Area
（Koto City Tourism Association）
Tourism Association
Nagano Convention &
C
64
C-51
C-69
C-68 Music Box
C-57
Visitors Bureau
C-85 C-80
MuseumCentral Japan
Ministry of the
Wakayama Tourism
Katsushika Railway Company
C-43
C-73
C-74
Environment & NPO Federation
City
C 114 C-66
KYOTO CITY TOURISM
Japan Ecotourism
C-95 C-90-65
C-84 C-79
MedicalC-98 C-95
ASSOCIATIONC
Society
SHORYUDO Excellence
Awashima(Niigata Pref.)Faculty of International
SUMIDA CITY
JAPAN
Sakai Tourism &Nankai ElectricTourism Management
C-83 C-78
C-97 The Association
Convention Bureau
Railway Co.,Ltd.
Toyo University
FOOD ACTION NIPPON for the
HAKUBA VALLEY & AZUMINO
Kyoto by the Sea
Japan
Alps
Promotion of
C-50
C 89
C-96 Traditional
C-82 Tourism Federation
C-63
C-56
C-62 C-61
C-55
Craft Industries
Japan Hyogo
C-72
TajimaTokyo Metropolitan
Ministry of Agriculture,
C-77
C-60
C-54
District Administration Oﬃce,
Government (TAMASHIMA &Forestry and Fisheries
MatsumotoIbarakiPrefecture
C-81
Hyogo Prefectural Government
Tokyo Metropolitan
TOKYO
LOCAL
SPECIALTIES)(Green tourism)
MAIDO! OSAKA
Tourism &Tochigi Prefecture
Tajima Furusatodukuri
Government
Convention
Association（TOKYO BRAND)
Association

Sponsor

The Local“Donburi”
DF-05
TORIKAI

C-103
C-105

Grand Prix

JAPAN AUTOMOBILEFEDERATION

C-34
C-33

DF-04
Syokunin no karaage Hanadori

C-32

DF-03
Hidagyu Takumi

Suwa Tourism Association
Kiso Tourist Federation
Achi☆Hirugami Tourism Board
Togura-kamiyamada Onsen,Chikuma City,Nagano Prefecture

Nippon Road Destinations
C-31

C-30

C-26

Seibu Group /Prince Hotels,
Seibu Railway

CHIBA Prefecture /CHIBA City /NARITA City /KISARAZU CityNIKKO City &TOBU Group

Great Tamba Tourism
Promotion Committee

C-20

C-19

C-18

Niigata
Prefecture

Gunma
Prefectural
Government
Minakami-Town

SaitamaPrefecture～Just Northof Tokyo ～HakoneDF-02
Nihon Ryouri Ichinomatsu

IZU DEVELOPMENTASSOCIATION
Yamanashi Prefecture
Yamanashi Tourism
Organization

DF-01
Rikyu

Ticket Counter for"Donburi" Grand Prix

SG-01

KAN-NON
Hot Springs

Keisei Electric Railway Co.,Ltd.・
Keisei Bus Co.,Ltd.

C-29 C-28 C-27

C-25 C-24 C-23 C-22
Buskul

Hokuso Sightseeing
Group

Japan Medical Interpretation
Services Inc.
Estore Corporation
C-21

SUWADA BLACKSMITH
WORKS, INC.
Dormy Inn

64th Poster Competition for Tourism of Japan

East Hall 3
Exhibitor’s Voice 1

Korea Tourism Organization

C-17
S-02
KDDI × Colopl
Industrial Tourism:
Tsubame - Sanjo Factory Festival

Shima Fact
Setouchi S
Tottori Pre
C-14

C-16

Hiroshima
DISCOVER WEST ASSOCIATION /WEST JAPAN RAILWAY COMPANY
Chugoku Block-Wide Tourism
Promotion Enterprise
Implementation Council

C-11 C-07

C-13

C-10

Yamaguchi
Prefecture

C-09 C-06

Long Stay FoundationE
In the 21st century Izumo airport T
maintenanceutilization
promotion
C-15
meeting
MERCI CO., LTD

Revitalize
Japan with
the Powerof Travel

East Ha
Exhibitor’s Voice 2

Ms. Sayaka Ito, Marketing Manager
Positioning 2016-18 as the years to welcome visitors in
the run up to the 2018 Pyeong Chang Winter Olympic
Games, KTO exhibited a total of 50 booths to heighten
the mood of inbound tourism hand-in-hand with the private sector. Under the booth theme “Korea – Wishing to
Visit Again,” we developed effective PR activities bythemes such as Winter Olympics, local tourism, cultural
heritage, food, outdoors, traditional culture experience,
Korean boom and medical tourism. Although it is important to promote Korea through Tourism EXPO, we wantto propose new programs and promote the new charms of
Korea.

18

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C-12 C-08

2016/12/13 午後4:11

East East 3 East 2 East 1
Hall East 6 East 5 East 4

vKirirom Pine Resort
THUA THIEN HUE TOURISM INFORMATION
AND PROMOTION CENTERSAI SERVICES
A-55 A-54

A-35 A-56
Manipur Tourism Forum
C-101
C-100

The Japan Chamber ofCommerce and Industry
Japan Federation of
Gifts and Souvenirs

tureJapan Shopping
Tourism Organization

S-03

JATA Tourism Expo Japan
Graphics Wall

S-04

Kumamoto Castle:
Supporting Action by LegoⓇ bricks
A-53

C-99

Mitsui Fudosan
Group

Sponsor
C-53

C-47

C-49

C-44

Nagahama city

Fukushima
City

C-48

ma Tourism
tion

MIYAZAKI CONVENTION &VISITORS BUREAU
Hizen Area Ceramics
Promotion Council

C-36

C-40

C-14

C-05

C-12 C-08

Hiroshima

A-32

C-35

C-38

C-13

C-10

Yamaguchi
Prefecture

C-09 C-06

WONDERFUL SETOUCHILong Stay Foundation
En-musubin the 21st century Izumo airport Tourism Association(Matsue,Izumo,Yasugi)
maintenance utilization promotion
C-04
meeting
VIP GLOBAL CO.,LTD.

Macao
Government
Tourism Oﬃce

A-30

A-37
Malaysia Tourism
Promotion Board
SABAH TOURISM
BOARD

Ministry of Tourism of the
Republic of Indonesia

A-23
A-58 A-59

SHIKOKU

Tourism
Councilof Bhutan

S-01

A-09

China National
Tourism
Administration

LN Garden Hotel
Agoda International
Japan KK

C-01
Yamato Co., Ltd.

A-07

A-05

Thai Airways
International
P.C.L.

SRI LANKA TOURISM
PROMOTION BUREAU

A-01
SCOOT
PTE LTD

SG-02

East Hall 2
2

Mitsui Fudosan Co., Ltd.

Ms. Tomoko Hosoda, Leader, Nihonbashi Urban
Development Promotion Team

TAMIL
NADU
TOURISM

A-34
BIRD GROUPBANGLADESH
TOURISM BOARD A-57 EasyTrip
Planners
Pvt.Ltd
B-09 B-04
B-02
Silk Road
Central Asia
B-05 B-03
TravelA-04

Central Asian Travel System
Silk Road Destinations
A-22

PT.BEWISH INTERNATIONAL TOURvitalizepan withe PowerTravel

A-14

A-13

SOMATHEERAM AYURVEDA GROUPAYANA Resort & SPA BALI The Villas
at AYANA Resort BALI RIMBA Jimbaran
Bali by AYANASILK ROAD - UZBEKISTAN

A-08

A-02

Rajasthan
Tourism(INDIA)ODISHA
TOURISM,
INDIA

Tourism
Authority ofThailand

A-06
Bangkok
Hospital
Ministry of Information,
Culture and Tourism

A-61 A-11

Support for
the Reconstruction of
Tohoku and Kumamoto
JATA Tourism
Charity Auction 2016

India
Tourism,Tokyo

A-20 A-17
ADVENTURE INDONESIA
Bali-Tours.com

A-12

A-33
UTTAR
PRADESHTOURISM
DEPARTMENT

Paradise Casino Walkerhill
Kesari Tours Pvt. Ltd.
A-16
A-15

A-21 A-18

MALDIVES

C-02

A-60
KERALA
TOURISM

Korea Tourism Organization

Kyushu Tourism
Promotion
Organization
C-03

A-36

PHILIPPINES

A-25

HONG KONG
TOURISM BOARD

REINCO TRAVELSERVICES

A-38

China Airlines
Trans Asia Airways
A-28
SIARGAO BLEU RESORT & SPA,
Tigerair
SIARGAO ISLAND, PHILIPPINES
TaiwanA-27 A-26
A-24

A-29

HK Express
TANEGASHIMA
Tourism Association

Nishi-awa～Mt.tsurugi,The
Yoshino River
Tourism Zone
Takamatsu City

C-11 C-07

Asia
A-39

ASEAN-JAPAN CENTRE

B Stage

HA NOIDEPARTMENT
OF TOURISM

A-31

Onsenken
Oita
Shima Factory CO., LTD.
Setouchi SEAPLANES, Inc.
Tottori Prefecture
Shimane Prefecture

A-45
Seven
Luck
CasinoA-44

SAGA PREFECTUAL TOURISM FEDERATION
Ureshino Onsen Tourism Association
Saga City

C-39

Administration Oﬃce,
refectural Government
Furusatodukuri
tion

A-62

A-46
Ministry of
Tourism of
Cambodia

Jeju Tourism
Organization

TAIWAN TOURISM BUREAU
Changhua County
Department of Information andTourism, Taipei City Government
Taoyuan City
Tourism, Bureau, Kaohsiung City
Government
Yulin County Government
EVA AIRWAYS CORPORATION JAPAN

A-41

Kagoshima

Okinawa Convention &Visitors Bureau

Hyogo

A-40
A-43

A-47

A-48
MongolianTourism
Association
(MTA)

A-50
JAPAN TOURISM
PROMOTIONCOMMITTEE.
MYANMAR

Taitung County Government

Fukuoka City
Kurume CityNISHITETSU GROUP

C-41

A-49
NEPAL
TOURISM
BOARD

Gastronomic Journey in Taiwan

Fukuoka
Prefectural
Government

ASO Design Center
Kumamoto Prefectural
Tourism Federation
Kumamoto City
Yatsushiro City

C-43

rism &
on Bureau

Singapore
Airlines

DEMOCRATIC REPUBLICOF TIMOR-LESTE

C-37

C-46
C-45

nizationa village)

Singapore
Tourism
Board

C-42

Ise City / Shima City /Mie Prefecture / Kintetsu Railway
C-52

A-52

Nagasaki Prefecture Convention andTourism Association
SASEBO CONVENTION & VISITORS ASSOCIATIONHUIS TEN BOSCH Co., Ltd.

Biwako Ohmiji Tourism Revitalization Council
Biwako Visitors Bureau
tage "Water Culture” Tourism Promotion Council

A-51
Ministry of
Hotels andTourism,
Myanmar

B-07

Central Asia Group

CentralAsia

Tourism Industry Department
Ministry of Investment and Development
Republic of Kazakhstan※ Corporate titles omitted

Bo

oth

G r an d P

ri x

East Hall 1
Second Grand Prix Winner
Exhibitor’s Voice 3 Okinawa
Convention & Visitors Bureau

Mr. Nobuhito Kuroshima, Coordinator

This was our third time to participate in the event. Since
JAPAN NIGHT takes place in Nihonbashi, we designed andoperated our booths focusing on introducing events andperformances visitors could experience under the theme of“Nihonbashi.” Although Nihonbashi is lesser-known to foreigners visiting Japan, I think that this year’s event went
very well. Travel industry leaders from overseas showed
their interests in our efforts and increased visibility thanks
to a successful JAPAN NIGHT and the hosting of Nihonbashi tours arranged for media from abroad. We hope thatalliances with the travel mart will continue in the future.

With the concept of “Unseen Okinawa,” we unveiled amodern and stylish “New Okinawa” this year. Setting a 10ton water tank to recreate the sense of the Okinawa
Churaumi Aquarium, we were able to allow visitors to experience a touch of seasonal Okinawa and the neighboring islands with tourist information through the five senses, particularly for those highly interested in travel. In efforts tocontinue presenting the appeal of new Okinawa next year,
we will have a united effort together going forward under
the Okinawa brand.

19

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2016 Travel Showcase

Travel Showcase(Venue Map East Hall 4, 5, 6)

Hotels, Accommodations

A Stage

YUSEN TRAVEL CO.,LTD.

Central & South America,
Caribbean

Cruises

H-11

Airlines, Transportation
E-06

Z- 02

M-41

H-14

KNT-CT Holdings
Co., LTD.

H-12 H-13

H-07

H-08

E-05

NOE Corp.

JAPAN AIRLINES
Jalpak Co.,LtdTRAVEL GALLERY CO., LTD

ANIMAL QUARANTINE SERVICEMINISTRY OF AGRICULTURE,
FORESTRY AND FISHERIES

E-03 E-04

Online Travel
Agencies, ICT
Q-05
DeNA TRAVELCIEL (Council ofInternational Education &Language Travel, Japan)

Tabi Street
TS-02

MAINICHI SHIMBUN TRAVEL SERVICE

Plant Protection Station
Ministry of Agriculture,
Forestry and Fisheries

E-01
ANA
ANA Sales Co.,Ltd.
ANA Strategic ResearchInstitute Co.,Ltd.
Lufthansa German Airlines
STAR ALLIANCE
Swiss International Air Lines Ltd.
United Airlines

Study
AbroadHANKYU TRAVELINTERNATIONAL CO.,LTD. M-30
Oshu Express Limited

Sponsor
F-01

Nantokashinakya!
Project

Australian Embassy Marketing Oﬃce
Government of DUBAI Department ofTourism and CommerceMarketing
Malaysia Tourism
Promotion Board

M-26

ATOUT FRANCE

H.I.S.Co.,Ltd.

H-02 G-03 G-04

DOW JONES (THE WALL STREET JOURNAL)
Weekly Miracle Planet / KODANSHA

M-38

Polish National
Tourist Oﬃce

M-36 M-37

LOT Polish Airlines
Warsaw Tourist Oﬃce

S - 07

M-29

EUROPE SQUARETOURIST OFFICEOF SPAIN

EuropePromote Iceland /Embassy of Iceland in Japan
Join Tourism Promotion
Cooperation Initiative forBalkan Region

M-09

G-07

G-01 G-02

Meet the M 53
World
M-18

Malta Tourism
Authority

VELTRA.com

H-03

NaritaInternational
Airport

H-01

H-05

M-51

S - 09Madrid 7 stars. A Luxury
shopping destination

M-27

TravelAgencies

MAPPLE travel（Shobunsha Publications,Inc.）

D-01 D-02 D-03 D-04 G-09

Public Joint Stock Company《Aeroﬂot-Russian Airlines》

150th Anniversary
Exhibition ofJapanese Passport
Iran Traveling Center
S 05 Issuance
S 06 France Photo
M-31
H-06
Intourist / Thomas Cook Exhibition

Nippon Travel
Agency Co., Ltd.

JCB Co., Ltd

Jetstar Group

M-39

M-46 M-44 M-45

CYPRUS TOURISM
ORGANISATIONFANATIC SPORTS

Exhibitions,
Consulting Ltd.

M-12 M-14

NANTARUYATABI CHANNEL /ANTALYA
Cartoon Network

M-50

G-06

M-08

M-10 M-13

Diners ClubPIEROTHJAPAN

Travel Related
Organizations,
Services

Jata Corporation
GLOBAL FUTURE COMMUNICATION
Travel Agency Fair Trade Council

VENICE ITALY TRAVEL SRL
Romania and Bulgaria by
Exact Tours
REPUBLIC OF MACEDONIA

Israel Incoming Tour
Operators Association

M-20

M-16 M-19
Embassyof ISRAEL M-49

Czech
Republic
Luxembourg
National Tourist
Board

Italian State Tourism
Board - ENIT

M-15 M-48
M-17• Alamo Rent A• Visit Californ• Yosemite-Mar
Bureau• Amadeo Trave• The Meritage• Los Angeles
Board / Los A• Universal Stu• Marianas Visi
• Best Western• NYC & Compan• Massachuset
Tourism / Dis• Simon Shoppi• Texas Touris• Travel Portla• KANEMASU• Travel Orego• US Travel Ass• Hawaii Touris• Hawaii Promo• Choose Chica• Illinois Oﬃce
• Great River R• Mississippi R• Las Vegas Co
Authority• Seattle & Was
Oﬃce• Colorado Tou• U.S. Agricultu• U.S. Embassy
Japan

Black
Coastal Co
M-23

M-2

AZERBAIJAN

Geo
Nat
Tou
Adm

Hungarian Tourism Agency

M-02

SLOVENIA

Agency for Promotion
and Support of Tourism
in Republic of Macedonia

Media & Solu
by Team den

M-21 M-22

Golf Tour Portugal
LENINGRAD REGIONTOURIST INFORMATION CENTER

M-01

G-08

N-05 Brand U

FINNAIR
Visit Finland

MEVLANA
DEVELOPMENTAGENCY

M-40 Marketing,

H-04

F-02

M-42

Turkish Embassy, Oﬃceof the Cultural andInformation Counsellor

WF

baan-pLithuanian State Dep
Development Agency
Estonian Tourist Boa

M-47

Izmir Development
AgencyALPINE TOUR SERVICE
co.,ltd.

H-09 H-10
JTB Corp.

E-02

Bolivia - Ministry of
Cultures and Tourism

YOMIURI TRAVEL SERVICE

oneworld

M-43

K-01

WORLD AIR-SEASERVICE Co.,Ltd.

E-07

AmericanAirlines

World Gourmet
Excellent BEER Expo

Middle East

Iran Tour Center
ECUADOR - Galapagos /Starts Hotel
J-02
J-04
J-05 Development K-09 Salar Amazon Andes Mountains / Amazon L-04 L-05
C-67
Peru
Tours
Inc
Jordan Tourism
Imperial FUJITA KANKO INC.
Tours BOLIVIA
Co., Ltd.
ROYAL CARIBBEAN
World Natural Heritage
Board
Hotel, Ltd.
Ogasawara Islands
INTERNATIONAL /ROUTE INN HOTELS
K-08 L-03
CRUISE STYLECELEBRITY CRUISESAITO (Azadi International
JAPAN GRACE CO.,LTD
POSEIDON EXPEDITIONS
Tourism Organization)
I-01 I-03
K-07 PERSIA TOUR (IRAN AIR GSA & ICHTO)
I-05 J-01
K-02
Nikkei World
Touring & Automobile Club Of Iran
Travel
E-10
E-09
Costa
MERCOSUR
I-02
K-04 K-05 JAMAICA TOURIST
E-08
Crociere I-07
(Argentina /Japan Airport
BOARD
S.p.A
Brazil /Terminal Co.,Ltd.
L-02
Uruguay /K-06 L-01
Tokyo International
Spring
H-15
I-06
K-03
Paraguay/
Air Terminal Corp.
Group
Ministry of Embassy of the
EGYPTIAN TOURISM
PanamaVenezuela)
Sky Team
TOBU TOP
Keikyu Corporation
PRINCESS
Tourism of Republic of
OFFICE
Tourism
TOURS CO.,LTD.
TOKYO MONORAIL CO.LTD
I-04 CRUISES
Cuba Tunisia / ONTT
Authority

Prime T
VS GLO

M-03

M-04

M-05

MOLDOVA

Zagreb Tourist Board &Dubrovnik County Tourist Board
MIKI TOURIST CO.,LTD.

M
T
B

QuestionnaireotBoh G r an d Pr

East Hall 4ix

Grand Prix Winner
Exhibitor’s Voice 4(Joint booths with ANA, ANA Sales, ANA Strategic Research Institute, Star Alliance,
Lufthansa German Airlines, Swiss International Airlines and United Airlines)

All NIPPON AIRWAYS CO., LTD.

Bo

oth

G r an d P

ri x

East Hall
Second Grand Prix Winner
Exhibitor’s Voice 5

Mr. Yukihiro Nakao, Senior Staff, Marketing Office
For the joint exhibition this year, all members prepared
their own unique contents. We were delighted to have the
Booth Grand Prix, thanks to our all-out efforts to create akind of message to have visitors enjoy traveling. For the future, we expect to make stronger unified efforts to bolster
the tourism industry further as a key industry. Having said
that, we plan to have even better booths next year with another impressive message unique from this year so that visitors can absorb the exhibition site and return to our booths
again.

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East East 3 East 2 East 1
Hall East 6 East 5 East 4
Mama's Kitchen
Hungary Wine Dining AZ Finom

iddle Eastn Tour Center

WF-01

4 L-05

Jordan Tourism
Boardbaan-phuthaional)
R GSA & ICHTO)
Club Of Iran

WF-02 WF-03 WF-04 WF-05 WF-06WF
06 WF-07 WF-08

EGYPTIAN TOURISM
OFFICE

Travel Related
Organizations,
Services

Lithuanian State Department of Tourism
Development Agency of Latvia,Tourism Department
Estonian Tourist Board

AfricaN-05 Brand USA Pavilion

R
Finland

44 M-45

lta Tourism
thority-38

lish National
urist Oﬃce

36 M-37

irlines
ist Oﬃce

T OFFICEINTRAVEL SRL
ulgaria by• Alamo Rent A Car• Visit California• Yosemite-Mariposa County Tourism
Bureau• Amadeo Travel Solutions• The Meritage Collection• Los Angeles Tourism & Convention
Board / Los Angeles World Airports• Universal Studios Hollywood• Marianas Visitors Authority• Best Western International• NYC & Company• Massachusetts Oﬃce of Travel &Tourism / Discover New England• Simon Shopping Destinations• Texas Tourism Oﬃce
• Travel Portland• KANEMASU• Travel Oregon• US Travel Association• Hawaii Tourism Japan• Hawaii Promotions Committee Japan• Choose Chicago• Illinois Oﬃce of Tourism• Great River Road
• Mississippi River Country USA• Las Vegas Convention and Visitors
Authority• Seattle & Washington State Tourism
Oﬃce• Colorado Tourism Oﬃce
• U.S. Agricultural Trade Oﬃce Japan• U.S. Embassy, Commercial Service
Japan

Black Sea
Coastal Countries

ACEDONIA

O-01

P-01

North
America

AZERBAIJAN

Tourism

M-21 M-22

N-03

N-04

N-01N
01 N-02

MexicoTourism
Board

AIR
CANADA

Georgian
National
Tourism
Administration

P-09

VS GLOBAL

M-05

M-04

MOLDOVA

st Board

M-06

Ministry of
Tourism Bulgaria

M-07

Q- 01

Vision.inc

Panasonic Corporation

TT-03
TT-06

WE CAN Co.,Ltd.

TT-02

Toppan Printing Co., Ltd.

TT-01

FEAT Limited

B
U-01 ○

TT-04 Japan Voyage Navigator which is

Q-07 R-05

Local
Emergence Plan
KOKOSIL

National Institute of Information andCommunications Technology

NIPPON TELEGRAPH AND TELEPHONE CORPORATION

Q-08

Q-13 Q-03

U- 04

TT-05

R-02

Tokyo Metropolitan Univ.

ROMANIAN NATIONAL
AUTHORITY FOR
TOURISM

U- 02
U- 01 ○A

Q-09

S - 08Q-04 Q-11
Q-06
The Black Sea
Coastal Area Countries’
Prime Tour Ltd Promotion
Hara Lab, Univ. of Tokyo & Kurata Lab,

AgencySolomon Islands Visitors Bureau

MITSUBISHI PAPER MILLS LIMITED
O.B.S. CORPORATION
Minimal Technologies inc
HASWARE INC.

Mickeynet

Kids Park

The Embassy of the
Republic of Rwanda
Palau Visitors Authority
Kosrae Visitors Bureau

Paciﬁc

NAVITIME
JAPANCo., LtdNagareboshi

O-05

TOURISM AUSTRALIA

Q-12

SYOURIKI

Fruits Palette
Nigiwaiyahonten

Republic of Uganda

P-02

Guam Visitors
BureauResting Place withEntertainment programs

OrijinGHANA TOURISM

Air New
New Caledonia
Zealand /Tourist Oﬃce /Tourism P-07 P-08
Air CaledonieInternational New Zealand

Explore Fairbanks - Alaska

M-24

M-23

M-20

ETHIOPIAN AIRLINES

O-06 O-09

Kurikotouge no
Chayadango

SenshoO-10 Embassy of

P-06

P-03

Taco Derio!

O-12 O-11

Botswana
Tourism
Regional
Organisation
Tourism
Organizationof Southern
O-02 O-03
Africa(RETOSA)

Sudan

MANGO KING
Cafe SUNS

G-G Grand Prix
Gourmet Expo 2016 &WORLD GOURMET Street

MADAGASCAR EXPLORER
Thompsons Africa
KENYA TOURISM BOARD

O-04

BULUT TRADINGCHAMPION Local Foods Booth
East Hall 6 Sept.24 (Sat.) & 25 (Sun.)only
Turco Kebab

U- 05

Kamenosuke Ramen
Nihonichino Yamagatano Imoni
Kappouyano Tatsutaage
Sendai Gyutan～Yakishi Yamamoto

G-08

Media & Solutions
by Team dentsu

SHALLOW BEE
Yakitoridon
Okinawa Food EBISU
Toritachibana

U- 03

Karajishi
Restaurant Istanbul Ginza
Ajinoumebachi

L-02

3

MALAYSIA KITCHEN
Kamenosuke Ramen

Asia Quest Co., Ltd.

R-01

SNOW SPORTS &RESORTS JAPAN“ i enjoy ! ”
Para Sports Parka database of Japanese sights
JTB Corporate Sales Inc.

Tourism Technology

A Sept.23 (Fri.)only○
B Sept.24 (Sat.) & 25 (Sun.)only○

Ingenico epayments

Travel IT

To be conducted
on Sept.23(Fri.) only

Travel Service Development Department

Online Travel
Agencies, ICT※ Corporate titles omitted

East Hall 5
5

Brand USA

Mr. Wataru Takaku, Director, Travel Industry

Bo

oth

G r an d P

ri x

East Hall 6
Special Award Winner
Exhibitor’s Voice 6 KENYA TOURISM BOARD

Ms. Betty Ichan, Regional Marketing Manager

Tourism EXPO Japan, one of the key events in Japan, isa platform where Kenya Tourism Board can get in touchwith the Japanese travel industry and consumers firsthand.
I felt good responses again in this year’s event. We were honored to receive the special award in the newly-created BoothGrand Prix contest this year. We believe that our promotional efforts and Kenya – said to be a special destination for
the travel industry and general travelers – were highly acclaimed. We want to develop our exhibit booths next year to
generate more exchanges between exhibitors and participants.

Since our pavilion was situated near the center of the exhibition site and closer to the entrance area, we had highvisibility for visitors. The location advantage helped but wewere delighted to win the second grand prix in the BoothGrand Prix contest. Since most of U.S. states, city tourist
promotion offices and related organizations in addition to
Brand USA focused their summary of activities on those for
the B2B markets, we are making a study on new development further specializing in B2B in a way to forge new contacts in the travel industry for 2017. Overall, we think that it
will be more vigorous if overseas players gather in an overseas circle.

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2016

Travel Showcase

Official Mr. Yoshihide Suga,
Visits Chief Cabinet Secretary

Mr. Ryosei Tanaka,
State Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Mr. Ichiro Aizawa,
Mr. Jiro Akama,
Mr. Hisayuki Fujii,
Mr. Katsuo Yakura,State Minister, Ministry of Internal Affairs andPaliamentary Vice-Minister, Ministry of Land, House of Representatives Parliamentary Vice-Minister, Ministry of forCommunications, State Minister of Cabinet Office
Infrastructure, Transport and Tourism
Agriculture, Forestry and Fisheries
MemberMr. Masashi Adachi,House of Councillors Member

Mr. Taleb Rifai,
Secretary-General, UNWTO

Mr. Ichiro Hamakawa,
President and CEO, JCB Co., Ltd.

Mr. Yasushi Yamawaki,
Chairman, The Nippon Foundation
Paralympic Support Center

Mr. Ryuta Mine,
Actor and TV Personality

Mr. Ion Paduraru, Secretary General of the
Administration of Moldova

H. E. U. Ohn Maung
Union Minister, Ministry of Hotels &Tourism , Republic of the Union of Myanmar

Mr. Enrique De La Madrid Cordero,
Minister, Ministry of Tourism of Mexico,
United Mexican States

Assoc. Prof. Hüseyin Yayman
Vice Minister, Ministry of Culture
and Tourism, Republic of Turkey

Mr. Tom Norwalk,President and CEO, Seattle of the Republicof Convention and Visitors Bureau

Mr. Feng Litao,
Deputy Director General, Marketing and International
Cooperation Department, China National Tourism Administration

Mr. Song Ja-Jin,
Governor of North Jeolla Province,
South Korea

Mr. Haris Mohamed,
Executive Director of the MaldivesMarketing & Public Relations Corporation

Sra. Marcela Bacigalupo
Minister, Ministry of Tourism,
Republic of Paraguay

Mr. I Gde Pitana,
Deputy Minister, Ministry of Tourism,of the Republic of Indonesia

Mr. Jim Jones,
Managing Director, Great Britain
North Wales Tourism

Mr. Wayne Liu,
Deputy Director-General,
Taiwan Tourism Organization

Mr. Muhammad Faruk Khan,
Chairman, Parliamentary Standing
Committee on Civil Aviation &Tourism, Bangladesh

Mr. Saly Phimphinith,
Director, Tourism Marketing,
Ministry of Information,
Culture and Tourism, Laos

In-booth
Receptions

Mr. Anthony Lau,
Executive Director,
Hong Kong Tourism Board

Mr. George Minas,
Tourism Officer,
Cyprus Tourism Organization―Feel Closer to the World“The Tour of Tourism EXPO Japan”
for schoolchildren was held

Participating Schools: Tatsumi Elementary School(50 fifth and sixth graders)Third Sunamachi Junior High School(110 first graders)Appreciation Get-Together

Sept 23 (Fri) 18:00 – 20:00 Stage A in East Exhibition Hall, Tokyo Big Sight

Exciting Place for Exchanges Among Exhibitors
The EXPO networking event was held where exhibitors could meet theircounterparts. Expressing appreciation to the exhibitors and underscoring thesignificance of the event, Mr. Norio Yamaguchi, Chairman, Tourism EXPO
Japan Organizing Committee, said that tourism is an industry that contributes
to the development of a country in terms of three aspects: (1) opportunities tolearn a great deal of information; (2) chance to observe contacts between andamong regions and/or companies; and (3) participation of exhibitors from otherfields beyond tourism, reflecting the broad reach of the travel industry.
In a friendly atmosphere, exhibitors from abroad and in Japan exchanged
cards and information during the event.

Chairman
Norio Yamaguchi

Friendly funfest withperformanceson the stage

Cooperation: O kinawa Convention & Visitors Bureau / Kumamoto Prefecture Tourist Federation / DELTA International, Co., Ltd. / MADAGASCAR EXPLORER / Joint Tourism Promotion
Cooperation Initiative for Balkan Region / Katsushika City / Aichi Prefectural Government

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Gourmet
Zone

In Tourism EXPO Japan 2016

G-G Grand Prix Gourmet Expo 2016
& WORLD GOURMET Street

A feature at the Tourism EXPO Japan again this year included thetrials for The Local “Donburi” Grand Prix (to be held in Jan. 2017).
Regions from throughout Japan gathered to boast their entries of
their popular donburi (simple Japanese food in a bowl) delicacies,
which were voted by hungry fans who dished out 500 yen per halfsized bowls. Out of 16 donburi entries, nine were selected forthe finals.

The Grand Prix Gourmet, the nationwide event that has won many
grand prizes at eating competitions, made its exhibition debut at
Tourism EXPO Japan! On Sept 24 (Sat) and 25 (Sun) on general publicdays, a total of 20 popular eating establishments gathered together
under a single roof to serve a wide variety of delicacies ranging fromsweets and fruits to dishes, including marbled ox tongue steak, Japan’s
best satoimo stew in Yamagata, Zao’s Watayuki (large snowflakes) andlip-smacking chicken-flavored wheat noodles.

World Food Court

World Gourmet Excellent BEER Expo

The Local “Donburi” Grand Prix

~ Major Rendezvous of Gourmet of Japan and the World ~On top of Japan, cuisinesfrom Thailand, Turkey, Paraguay,
Hungar y and Malaysia werefe at u re d i n t he e x h i bit ion
this year. Each establishment
welcomed visitors with delicious
offerings.

In addition to three breweries fromthe beer kingdom of Germany, thosefrom Belgium, Czech and the U.K also
unveiled their draft beers drawn out of abarrel. Grilled sausages, fish & chips andother selections were served among menu
choices.

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2016

Travel Showcase

Friday, September 23, Trade-Day Programs

Well-received Broad Tourism Themes and Destinations!

Tourism Professional Seminars 2016

Travel industry experts added depth, perspective and introspection on top of their analyses designed to create seminars as a gateway to success toward
becoming a top professional. From a range of perspectives, the seminars were produced with must-have contents. Industry players seeking information
vital to their business gathered together in seminar rooms to listen to experts from around the world.

Timetable for Stages and Seminars
Place
Time

10：30

Stage A

Stage B

10：30〜11：30

10：30〜11：45

Introduced case examples
using *RESAS (Regional
Economy and Society
Analyzing System)

12：00

12：00〜13：00

Tourism Technology Today,
Tomorrow Faced by Global
Communication Project

13：30〜14：30
14：00

Symposium to Develop Tourism Regions~Sightseeing destination marketingby DMOs~

Stage to support
reconstruction of
Kyushu tourism

Japan Stage

Seminar Room 1

10：30〜12：00

10：30〜12：00

Inbound Symposium
Local revitalization andshopping tourism~ Efforts for regional
construction ~Overseas graduation travel

12：30〜13：30

planning contest 2016
Overseas
graduation~ Overseas planning tours
travelplanning contest“students and travel agents
2016
create” with departures from

Student Tourism
Development Contest 2016
Rollout of excellent work

14：00〜15：00

14：00〜15：00

Kick-off forum “Making things inJapan and tourism exchanges”– project to support homegrown global producers

Local inbound attracts the world!!

16：00

16：45〜18：00

10：30〜12：00

Universal Tourism
Practical Seminar

10：

Island of E
Inviting Ne

Central Asia Local
Updated Seminar

How to Deal with Early
Retirement Soon After
Joining the Company

12：3

JATA Kant
Board Mee

Dramatic Tokyo! Look to
local revitalization!

14：0~ Presentation of adoption results andmemorial symposium of Travel Mine Japan(a project subsidized by the Ministry of
Economy, Trade and Industry) ~15：00〜16：00
15：30〜16：30

10：30〜11：30

Shanghai Tourism Goodwill
Ambassador Aki Hondo’s“Attractive Shanghai! Updated”

Semin

12：30〜14：00

13：30〜14：30

regional airports

Future of the travelindustry with change ineconomic sharing

Seminar Room 3

12：00〜14：30

12
12：：15〜1315〜13：45：45

15：00〜16：00

Potential for new tourism
education through industrygovernment-academia
partnership

For the reconstruction of
Kyushu tourism

Seminar Room 2

15：30〜17：30

JATA Inbound Symposium~ Discover Cool Japan toignite Visit Japan travel ~① “ Tour Conductor of the Year 2016”
commendation ceremony recognizing
outstanding tour escorts② “ Useful for landing a job! Tour
Conductor Career Fair”“Heartfelt Island,Ogasawara”

16：30〜17：30

Hakone today and efforts
for the future

15：00〜16：00

Laos Latest Tourism Condition(ASEAN subcommittee
inspection debriefing session)

16：30〜17：30

India Tourism Situation

15：00〜16：00

Safety management
precaution on personal
identity numbers

EXPO SpecBlack Sea
Intensive S

16：30〜17：30

Wide-range Tourism
Strategy of the Greater
Kanto Area

18：00

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Azerbaija
Belarus
Bulgaria
Georgia
Moldova
Romania

Tourism Technology Today, Tomorrow Faced by Global Communication Project＜Panel Discussion＞［Theme］

New travel businesses embracing state-of-the-earth
technologies based on multiple-language translation for “travelin the near future”［Moderator］●	Naonobu Kondo, Director, Research & Consulting Department,
The Japan Research Institute, limited［Panelists］●	Masayuki Takachio, Manager, Kasumigaseki Account Sales Division 1, JTB Corporate Sales Inc. Tourism Forecast
Platform Council Secretariat.
● Hitoshi Nishimura, TABIDO Project Manager, Toppan Idea Center, Toppan Printing Co.,Ltd.
●	Hisanobu Dobashi, Senior Manager, Chief Producer, R&D Produce Group, Research and Development, Nippon Telegraphand Telephone Corporation● Kayo Matsuda, General Manager, Solutions Promotion Department 2, Panasonic Solution Technologies Co., Ltd.
● Teruji Kobayashi, President & CEO, FEAT Limited●	Yutaka Kidawara, Director General, Advanced Speech Translation Research and Development Promotion Center, National
Institute of Information and Communications Technology
Time: 12:00 - 13:00 Venue: Stage A

Room 3

2：00

m
ar

4：00

h Earlyn After
pany

6：00

ment
ersonal
s

7：30

rism
Greater

Symposium to Develop Tourism Regions

EXPO Special Seminar~ Sightseeing destination marketing by DMOs ~Black Sea Countries Intensive Seminar［Coordinator］［Lecturers］

Azerbaijan, Belarus, Bulgaria, Georgia,
M oldova , R omania (de signa ted eachembassy personnel and land operators)
Time: 14:00 - 18:00 Venue: Seminar Room 4

Mitsuru Okoso, Managing Director, Destination Management
Platform Promotion Board［Panelists］●	Hiroki Jinnai, Industry Manager, Tourism Nation, Google Japan Inc.
●	Masaharu Matsuki, Manager, Furano City Economic & Tourism, Furano City●	Yuka Onaga, Manager, Domestic Marketing Sections, Okinawa Convention & Visitors Bureau
Time: 13:30 - 14:30 Venue: Stage A●	Strengthened Digital Marketing into Tourist Destination Management
The Internet population is rapidly growing across the world. While marketing trends are also
shifting toward the digital sphere, videos are mostly being used in tourist destination marketingin particular. The panelist representing Google said the use of free-of-charge media such as
YouTube and Google search and maps could significantly drive digital marketing forward. Also,
the cases of Furano City and Okinawa prefecture were introduced as successful examples. Amidsuch challenge as the leveling off of employment and accommodation and alliances with receptive
facilities, they believe that digitalization for the future is necessary to foster human resources.

ess toward
nformation

Seminar Room 4

Seminar Room 5

10：30〜11：30

10：30〜13：00

Seminar Room 6

Black Sea countries have attractive culture and nature, wines
Six countries sharing the Caspian Sea or Black Sea – Azerbaijan, Belarus,
Bulgaria, Georgia, Moldova and Romania – opened special booths in theoverseas exhibit this year. On Sept. 23, embassy representatives of eachcountry and land operators held seminars to provide local information.
From neo-futuristic cities to land rich in nature, attractions differ from one
country to another. Heritages and cultures in Eastern Europe, a crossroadof diversified cultures, enhance their attractiveness to outbound travelbusinesses in Japan. The common point in the six countries is the quality of
the wines.

Seminar Room 7

Seminar Room 8

Seminar Room 9

10：30〜11：30

10：30〜11：30

10：30〜11：30

Recommendation to
Promote Long-stay Travel

Safety efforts in the value oftravel companies

12：00〜13：30

12：00〜13：00

Telling the world to makestreets more attractive!
City promotion scenes

Island of Everlasting Spring
Inviting New Caledonia
Seminar on Handling
Complains in
Tourism EXPO Japan 2016

12：00〜13：00

Practice! Scientificallyinterpreting tourism data

12：30〜13：30

JATA Kanto Chapter
Board Meeting

14：00〜18：00

13：30〜14：30

13：30〜14：30

Hiring Youths and New
Graduates in Travel Industry

For United Nation 2017
“International Tourism Year for
Sustainable Development”
14：30〜18：00

EXPO Special Seminar
Black Sea Countries
Intensive Seminar
Azerbaijan
Belarus
Bulgaria
Georgia
Moldova
Romania

Building a Future Global Society by Overcoming Language Barriers
The emphasis of the Ministry of Internal Affairs
and Communications’ drive forward of the Global
Communications Project centers on advanced multi-lingual
speech translation technology that will be crucial for nearfuture tourism businesses. The projects, internet services andapplications of companies in the panel, have developed to thelevel now capable of following up entire itineraries of foreign
nationals visiting Japan, and are expected to be used by theworld to create a language-barrier free society when Tokyo
hosts the Olympic Games in 2020. Functions of the multilingual speech translation technology is being used in awide variety of possibilities going beyond tourism to include
transmitting information such as communication assistancewhen a disaster strikes and communication support for
sporting events.

14:00 ~
14:40 ~
15:20 ~
16:00 ~
16:40 ~
17:20 ~

15：00〜16：30

15：00〜16：30

Introducing new attractionsof Mongolia

Editor of Weekly Diamond
Magazine Talks!
~ Topics today likely to be
attractive in visiting tourist
spots ~

Future of Artificial
Intelligence andTravel Industry
17：00〜17：30

JATA/MTA Mongol
Joint Meeting

17：00〜18：00

Development of new visitor
attractions in southern
African areas

18：00〜19：00

Develop tour products withJapan’s secondary forests
and the world's agricultural
heritage sites!
Shift to tourism exchange

14：00〜15：30

Developing Japan Heritagecertified tour products

Latest charms, trends inAustralia through data
13：15〜14：15

East Mediterranean Sea:
Israel and Greece
14：30〜16：00

Explore France ThroughTravel Themes
16：00〜17：30

Be healthy with travel!
“Build a healthcare industry
to make people healthy andlearn about health tourism
certification system”“Learn advanced caseexamples of health tourism
in Japan to develop tour
products”

16：30〜17：30

Cuba: Pearls of the
Caribbean

JATA Kansai Chapter Joint Committee

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2016

Travel Showcase

Travel Showcase (Events Planned by Organizers)

Various Projects for Industry Players and General Visitors Highlighted
In 2016, the year of “jump” following the first year of “hop” and the second year of “step,” organizers embarked on various
measures and policies to add vigor to the tourism industry, including new efforts to exemplify the roles organizers should playat the exhibition in a move to heighten travel consciousness among visitors.

New Projects

We Act for Kumamoto and France
Kumamoto Castle: The Power of Travel, Lego®
Blocks to Support Reconstruction

France Photo Exhibition

SNOW SPORTS& RESORTS JAPAN“i enjoy!” Para Sports Park

Supplemented by a lottery at the“Snow Mountain Virtual Photoand PR Stage” and the tie-up eventwith the Film “Shippu Rondo,” skiresorts throughout the country
opened their booths to attract
visitors to the snowy resorts.

Visitors actually experienced
a variety of para sports suchas wheelchair basketball andboccia. While showcasing
barrier-free map apps, theexhibition enlightened visitors
about barrier-free travel.

Tourism Technology

Industrial Tourism: Tsubame-sanjo Factory Festival

The exhibit introduced ICToriented technologies such as“multi-lingual speech translation
systems using a multi-language
a pp” a nd “mu lt i-l i n g u a ldisplay digital signboards,”
underscoring amusements intravel with the tools.

With industry tourism, people
can discover new charms of eachregion through the industry
sites and job experiences. The
exhibition of products created bycompanies participating in the“Tsubame-sanjo Factory Festival”
drew visitors.

A photo exhibition was established to
introduce each region of France featuring
photographs of tourist spots, including
lesser-known attractions of the country.

The castle of Kumamoto, which suffered enormous damage from the earthquake in April 2016, wasmade of Lego® blocks as part of a replica. With Mr. Junpei Mitsui, professional builder licensed by Lego®,
visitors placed blocks with encouraging
messages one by one to build the mini
castle and the completed work was
donated to Kumamoto Castle.

Special Projects 2016
Promotion by Black Sea Costal Area
Countries

Six countries of Azerbaijan, Belarus, Bulgaria,
Georgia, Moldova and Romania under one roof!
Recommended wines, traditional drinks and updated
travel information were provided by the six countries.
Also, a photograph contest by each country was
conducted and hard-to-find wines
were presented to a grand prize
winner.

Product offering: H & N
Wine Japan Co., Ltd.

Amusement for Family Visitors
150th Anniversary
Exhibition of Japanese
Passport Issuance

From the oldest passport in existence
during the Edo government issued toJapanese delegates visiting the Paris
Exposition in 1866 to contemporary IC
passports, successive passports were onview at the exhibition.

In addition to efforts to improve hospitality for family
visitors with children, Kids Park and the “Place for Travel
Break” were set in East Exhibition Hall 6 on general public
days.
●Amusement areas: Family
break section (Kids’ Corner);
Baby carriage area; Stray childcards; Nursery©2016 Pokémon.
©1995-2016 Nintendo/
Creatures Inc. GAME FREAK inc.

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Ongoing Projects‘Cheer Up Japan’ through the Power of Travel!

Energize Japan through the power of festivals

Meet the World

List of The Second JAPAN TOURISM AWARDS

Photo Shooting Spot
with the 2016 Key Visual

EUROPE SQUARE Special Seminar Programs
Time

Support for the Reconstruction
The 64thof Tohoku and Kumamoto JATA
Japan Tourism Poster Contest Tourism Charity Auction 2016

General Public Day: Sat., Sep. 24

Tabi Street / Study Abroad Corner

General Public Day: Sun., Sep. 25

EUROPE SQUARE

Photo exhibition displaying 30 beautiful villages in Europe Photo exhibition for European Capital of Culture

European Master Stage[Project Sponsor: FINNAIR]

Trade / Press Day: Fri., Sep. 23(Project sponsor: Mitsui Fudosan Co., Ltd.)

Rail Travel Concierge[Project Sponsor: RAIL Europe]

ThemesOrganization

10:30〜11:00

Team EUROPE meeting

Team EUROPE

11:00〜11:25

European Capitals of Culture: Charms of 2017 Cultural
Capital Paphos (Cyprus) and Aarhus (Denmark)Team EUROPE
European Capital of
Culture11:30〜11:55

Appeal of village Conwy and North Wales

Wales Government

12:00〜12:25

Updated information on village Porvoo and Finland

Finland

12:30〜12:55

First visit to Latvia – magic of Latvia located at thecenter of the three Baltic countries

Latvia13:00〜13:25

Appeal of village of Koprivshtitsa and Bulgaria

Bulgaria Tourist Center

13:30〜13:55

Updated information to enjoy European railroads

RAIL Europe

14:00〜14:25

Villages of Hindeloopen and Sint-Martens-Latem andcountry towns

Netherlands, Belgium,
Flanders

14:30〜14:55

European network from Helsinki, the closest European
hub from JapanFINNAIR

15:00〜15:25

Updated information on Visby and Gotland Is.

Sweden

15:30〜15:55

Villages of Golyazi and Cittaslow and the latest travel
information on Turkey

Turkey16:00〜16:25

Charisma of village of Soglio and Engadin region

Switzerland

16:30〜16:55

The oldest lake in Europe and home of Alexander theGreat and Mother Teresa

Maxedonia

17:00〜18:00

Fascinating Andalusia (Seville, Granada, Cordoba,
Malaga)Spain

10:30〜11:00

Appeal of village Lefkara and mythical birthplace of
Aphrodite

Cyprus

11:00〜11:25

Villages of Hindeloopen and Sint-Martens-Latem andcountry towns

Netherlands, Belgium,
Flanders

11:30〜11:55

Updated information on village Porvoo and Finland

Finland

12:00〜12:25

First visit to Latvia – charms of Latvia located at thecenter of the three Baltic countries

Latvia12:30〜12:55

European Capitals of Culture: Charms of 2017 Cultural
Capital Paphos (Cyprus) and Aarhus (Denmark)Team EUROPE
European Capital of
Culture13:00〜13:25

Updated information on Visby and Gotland Is.

Sweden

13:30〜13:55

Fascinating Andalusia (Seville, Granada, Cordoba,
Malaga)Spain

14:00〜14:25

Villages of Golyazi and Cittaslow and the latest travel
information on Turkey

Turkey14:30〜14:55

The oldest lake in Europe and home of Alexander theGreat and Mother Teresa

Macedonia

15:00〜15:25

Updated information to enjoy European railroads

RAIL Europe

15:30〜15:55

Appeal of village of Koprivshtitsa and Bulgaria

Bulgaria Tourist Center

16:00〜16:25

European network from Helsinki, the closest European
hub from JapanFINNAIR

16:30〜16:55

Appeal of village Conwy and North Wales

Wales Government

17:00〜17:25

Photograph contest awards ceremony

Team EUROPE

17:30〜18:00

European Capitals of Culture: Charms of 2017 Cultural
Capital Paphos (Cyprus) and Aarhus (Denmark)Team EUROPE
European Capital of
Culture10:30〜11:00

Updated information on Visby and Gotland Is.

Sweden

11:00〜11:25

Villages of Hindeloopen and Sint-Martens-Latem andcountry towns

Netherlands, Belgium,
Flanders

11:30〜11:55

Updated information on village Porvoo and Finland

Finland

12:00〜12:25

First visit to Latvia – charms of Latvia located at thecenter of the three Baltic countries

Latvia12:30〜12:55

Fascinating Andalusia (Seville, Granada, Cordoba,
Malaga)Spain

13:00〜13:55

Visit to the origin of world history

Israel

14:00〜14:25

Villages of Golyazi and Cittaslow and the latest travel
information on Turkey

Turkey14:30〜14:55

The oldest lake in Europe and home of Alexander theGreat and Mother Teresa

Macedonia

15:00〜15:25

Updated information to enjoy European railroads

RAIL Europe

15:30〜15:55

Appeal of village of Koprivshtitsa and Bulgaria

Bulgaria Tourist Cente

16:00〜16:25

European network from Helsinki, the closest European
hub from JapanFINNAIR

16:30〜16:55

Appeal of village Conwy and North Wales

Wales Government27

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2016

Travel Showcase / Official Events

Travel Showcase (Stage Programs)
Feature of many various performances and events

Watch

For Families

Feel

Learn

CeremonyPlace

9/24 sat.

Time

EAST 4

A Stage

EAST 1

B Stage

EAST 3

10：00

10：15 - 10：45

10：15 - 10：45

10：15 - 10：45

11：00

11：00 - 11：30

11：00 - 11：30

11：00 - 11：30

Iwami Kagura "orochi（The Giant, Eight-headed
Serpent)"
Masudashi iwami kagura shinwakai
All about IWATE & Morioka Sansa Odori
IWATE MARUGOTO OMOTENASI-TAI

11：45 - 12：15

12：00"So easy to visit! Hokkaido!"~Charm of Hokkaido! Discover them~
KAPIW & APAPPO

15：00

11：45 - 12：15

Wonderful Indonesia Culture Performance
Jendela Budaya

12：30 - 13：00

13：15 - 13：45

13：15 - 13：45

14：15 - 14：45

14：15 - 14：45

SNOW SPORTS &RESORTS JAPAN Talk ShowTETSUYA OKABE (Alpine Skier)

14：00

Traditional Performances of Bhutan:
Dance and Classical MusicThe Royal Academy of Performing Arts

12：30 - 13：00

Fly to Kyushu Campaign
Kyushu Tourism Promotion Organization

13：00

Nepali Cultural Dance Show

Go on a trip to Shikoku!
- Riko Marumoto Special mini LIVE -15:00 - 15：30

The Best of Bolivian Folklore
Cuarteto Mi Bolivia & Bolivian Dance Company

Malaysia Cultural Performance Show
Malaysia Cultural Troupe
Mexican Mariachi Live Performance
Mariachi Agave

The 64th Poster Competition
for Tourism of Japan
Organizer

15:00 - 16：00

Tour Grand Prix 2016
Organizer

17：00

18：00

Place

9/25 sun.

Time
10：00

11：00

16：30 - 17：00

16：30 - 17：00

17：15 - 17：45

17：15 - 17：45

Chinese Acrobatics・Qigong
Chongqing Acrobatic Art Troupe,
Chinese Qigong Master Pan Xiaodong

EAST 4

A Stage

13：00

Welcome Aichi Stage Performed by Hattori Hanzo
and the Ninjas

HYOGO Miniature of Japan
HYOGO mascot characters

14：25 - 14：55

Historic Sekigahara Battlefields Promotion
TOMOE-GUMI

15:05 - 15：35

Spa Resort Hawaiians dancing teamspecial performance
Spa Resort Hawaiians dancing teamParaguay Arpa & Bottle Dance
Arpasonrisa

B Stage

16：30 - 17：00

Shimane the Land of "Go-En" PR
Shimane tourism mascot “shimanekko”

17：15 - 17：45

With Bmaps, create a society in which anyone
can be out and about with peace of mind
Step experience with the wheelchair

EAST 3

11：00 - 11：30

11：00 - 11：30

11：00 - 11：30

Traditional Performance of TAMASHIMA“TAIKO”
Mascot Character, Japanese "TAIKO" teamNagahama Hikiyama Festival and
Hikonyan stage
Hikone Mascot "Hikonyan"
Welcome to Chiba! ～ BOSO, BE SO HAPPY ～Ruriko Kojima, Mascot Character

12：30 - 13：00

Tourism Promotion of the Izu Peninsula anddemonstration of the traditional dance performance"BAKABAYASHI" of Izu-Inatori town
SHAGIRIKAI（Inatori, Higashiizu-cho)

13：15 - 13：45

14：30 - 15：30

15:30 - 15：50

Senryu Award for"Tourism-Oriented One Week
Vacance 2016 Country" Ceremony
The local "Donburi" Grand Prix

16：30 - 16：50

Closing ceremony

Place
9/24

11：45 - 12：15

Turkish Sufi Music with SEMA
(Whirling Dervishes Ceremony) & Ethnic Music
Hideyuki ISHIDA (Ney & Kaval), Mika ISHIDA (Saz
& Lavta)

Japanese Traditional Dance by "Maiko-san"Maiko-san

13：15 - 13：45

14：15 - 14：45

14：15 - 14：45

15：00 - 15：30

15:00 - 15：30

15：45 - 16：15

15：45 - 16：15

Indian Classical Dance

Fantastic Drumming Floweriness Formosa (Taiwan)
Pisirian PAW PAW DRUM
This is the charm of TANEGASHIMATANEGASHIMA Mascot

Tunisian Traditional Music Concert
Lu Club Bachraf

Yamaga Lantern Dance
Yamaga Lantern Dance Preservation Society

Kumamoto Castle samurai group performance
Kumamoto Castle samurai group

HOKURIKU Promotion Campaign
Hokuriku Tourism Promotion Association
Okinawan traditional performing art Eisa
presented by the Young Men's Association
The Okinawa-city East Young Men's Association

Famous Comic Artist Akiko Higashimura (Ms.)
navigates the world of "Weekly Miracle Planet"

16：30 - 17：00

Timetravel’s11 ～2016～sai × takarabune / Kameari Performance Park

Organizer
vKirirom Pine Resort

Seminar Room 5

10:00-14:00

BANGLADESH TOURISM BOARD

Seminar Room 6

10:00-18:00

WORLD AIR-SEA SERVICE Co.,Ltd.

Seminar Room 7

10:00-18:00

Long Stay Foundation

Seminar Room 9

10:00-11:00

HA NOI DEPARTMENT OF TOURISM

Seminar Room 9

11:15-12:45

JTB World Vacations, Inc.

2F

Seminar Room 6

10:00-18:00

WORLD AIR-SEA SERVICE Co.,Ltd.

East1

Seminar Room 7

10:00-18:00

Japan Pan-Pacific Institute of Tourism

East5

Seminar Room 9

10:00-11:00

HA NOI DEPARTMENT OF TOURISM

East5

11：45 - 12：15

13：15 - 13：45

10:00-18:00

2F”Travel and Food" the charm of food tourism told by
Food Action Nippon
Ayumi Kotani, Mascot Character "KOKUSAN"

12：30 - 13：00

Muay Thai Performance

Japan Stage

Wakayama Tourism Promotion
Rei Okamoto, WAKAYAMA Mascot Character

12：30 - 13：00

Seminar Room 4

East1

9/25

Tango Argentino
Diego & Carla

Kantan Chamorrita～Songs & Dance of Guam～Grand Finale

SeminarSchedule

Klezmer music : Sounds of Israeli Soul
Chitoshi Hinoue, Misako Matsumoto, Anna
Gladkova

16：30 - 17：00

16：50 - 17：00

17：00

Sorakara-chan Dance Show ・ NIKKO
Sorakara-chan

13：15 - 13：45

10：15 - 10：45

16：00 - 16：30

16：00

12：30 - 13：00

10：15 - 10：45

Forum for Tourism Nation Promotion
Lecture Meeting by Mr. Ryuta Mine

15：00

Ibaraki Pref. / Tochigi Pref. Tourism Campagin
Ibaraki / NEVA GIVE UP, Tochigi / Mascot
Character

10：15 - 10：45

The PyeongChang 2018 Olympic &Paralympic Winter Games Promotion Event

14：00

11：45 - 12：15

Akita Dialect Song／Akita Dog Dance by Akita
Beauties
Kesuke & Masa, Akita Wan Wan musume

John Lucas Mini LiveJohn Lucas

EAST 1

11：45 - 12：15

12：00

Public relations of Kumamoto Prefecture
KUMAMON

15：45 - 16：15

Taiwan original dance Time for Taiwan
Time for Taiwan

Southern African Music and Dance
African Express

Oedo Enbugeki
Gozabune Atakemaru Company

13：45 - 14：15

15：45 - 16：15

16：00

Japan Stage28

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Closing Ceremony / Grand Finale

Sept 25 (Sun) 16:30 – 17:00
Stage A, East Exhibit Hall, Tokyo Big Sight

Closes with Record-high 185,800 Visitors
Enhancing the ‘Trinity’ for 2017 Begins!
JATA Tourism EXPO Japan ended on a high note by welcoming a record-setting 185,844 visitors, underscoring the year of “jump” for the organizer. The Booth Grand Prix commendation ceremony was conducted with fourorganizations garnering respective awards: Grand Prix for one, Second GrandPrix for two and a Special Award for one.
Local promotion characters from Japan and abroad gathered together. The
closing ceremony marked the start for the 2017 event to further strengthen the
tourism Trinity – domestic, inbound and outbound travel.
The Booth Grand Prix event, held for two days on Sept. 23 (Fri) and 24(Sat), generated votes from visitors and exhibition participants to determine
winners who were awarded commemorative plaques and award certificatesand also complimentary exhibit booths for 2017 as an extra prize.
Podium Members
Closing Ceremony
Mr. Yasushi Kono, Executive Director, Kumamoto Prefecture Tourist Federation
Mr. Frederic Mazenq, Director in Japan, Atout France, France Tourism
Development Agency, Asia-Pacific-Middle East Regional Coordinator
Mr. Ichiro Hamakawa, President & CEO, JCB Co., Ltd.
Hiromi Tagawa, Chairman, Japan Association of Travel Agents (JATA)
Shigeto Kubo, President & COO, Japan Travel and Tourism Association (JTTA)
The recipient of the Booth Grand Prix AwardGrand Finale
Exhibitors (Local promotion characters at home and abroad)● Refer to the “Exhibitors’ Voice” (p19-21) for award winners.

29

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2016

Travel Showcase

Survey of Trade Visitors（n＝1,000）

According to the survey findings, more than 80% of respondents marked “obtain information” to the question on travel purposes followed by“increase knowledge” as the second-largest response, reaching the 60% level while “other” generated a 20% level. Nearly all respondents (95.8%)
marked high on “total satisfaction.” “Building network with non-travel industry” and “Expand business into new areas and fields” were rated lower inthe purpose category but generated a high rating for satisfaction, indicating a growing potential as a business event.
■ Business Category■ Occupation
17.3

Travel agency
IT-ICT-related/
communication service
Marketingconsultant

32.6

Sales

16.6
15.3

22.2

Overall business

8.5

Publication/media
Hotel/GSA/
Lodging facilities
Transportation(airline, railway, bus, taxi)

8.1

Planning/
Purchasing

6.4
4.7

Land operator
Education/
Research instituteTourism organization(tourist promotion office)Local government
officeLocal community
development

16.2

Advertising

11.2

Marketing

8.6

4.2
3.1
2.9
2.7
2.4

Tour escort/Guide
National office/Public agency
Finance/Insurance
service
Theme park/
Attraction

2.1
2.1

6.2

General affairs

2.4
0.7

Accounting

1.6

Transport facilities(airport, station, bus
terminal, service area)

Corporateplanning

0

0.8

10

20

30

40 ％

0.6

Rent-a-car

0.4

Cruise

0

5

10

15

20 ％

■ Purpose of Visit (multiple choice)■ Satisfaction Rating by Purpose of Visit
Very satisfied

Gatherinformation

81.8

Increaseknowledge

57.3

Broaden
network within
the industry

18.3

Obtain ideas for
new businessmodels18.3

Expand business
into new areas
and arenas

15.5

49.5

45.3

2.8

2.4

Increaseknowledge

52.4

42.8

2.6

2.2

05.8

35.6

40

60

80

5.5 8.2

47.9

13.7

6.3 0.0

78.1
14.3

53.6

25.0

29.3

53.7

20

40

2.7

6.5 1.6

61.3

15.6

0

100 ％

57.5

30.6

Others20

3.8 0.5

48.8

28.8

Find business
partners

Others 10.3

UnclearGatherinformation

Expand business
into new areas
and arenas
Broaden networkwith non-travelindustry

Find business 7.0
partners

Dissatisfied

47.0

Broaden
network within
the industry
Obtain ideas for
new businessmodelsBroaden networkwith non-travel 8.0
industry

Satisfied

Overallsatisfaction

60

0.0

7.1
17.1

80

100 ％

By purposes, more than 80% of respondents selected “attract industry participants” and “attract
travelers,” followed by “broaden network within the industry” at about 50%. Nine out of 10 respondents（n＝210） expressed overall satisfaction, reflecting a high evaluation by the majority of exhibitors.

Survey of Exhibitors■ Purpose of Exhibit (multiple choice)■ Satisfaction Rating by Purpose of Exhibit
Very satisfied

Attract industry
participants

82.9

Attract travelers

80.7

Broaden network
within the industry

47.9

Attain specificbusiness deal or
agreement

21.4

Broaden network
outside theindustry

17.1

Others

5.0

0

72.9

9.3 0.0

Attract travelers

19.5

74.3

5.3 0.9

Attract industry
participants

14.7

Broaden network
within the industry

17.9

80

0

100 ％

14.7

70.7

79.2
73.3

20

60

16.7

0.0

23.3

0.0
0.0 0.0

57.1

40

0.0

7.5 0.0

74.6

42.9

Others60

Unclear17.9

Attain specificbusiness deal or 3.3
agreement

40

Dissatisfied

Overall satisfaction

Broaden network
outside the 4.2
industry

20

Satisfied

80

100 ％

30

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■ Age Groups／Sex

Survey of General Visitors （n＝1,000）

1.7
2.9

Under 20Six out of every 10 general visitors were female, with the largest age
segments generated from those in their 30s and 40s. They expressedhigh expectations for various events including to “enjoy event/food/beverage.” Others also chose “discover next travel destination (domestic
or overseas)” and/or “enjoy sense of travel,” indicating high level ofinterest in travel among general visitors. Overall satisfaction reached94.1%, indicating the higher visibility of the event as a “Celebration ofTravel.”

7.3

20s

9.4
10.1

30s

15.3
9.6

40s

14.4
5.9

50s

10.9
3.3
3.5

60s
Over 70

Male

1.1
1.0

Female0■ Purpose of Visit (multiple choice)

Overallsatisfaction

56.9

Enjoy sense of
travel

28.8

47.0

48.7

2.7 1.7

47.0

48.1

1.9 3.0

Enjoy food andbeverages

43.1

2.9

Help enhance job

42.5

Others3.1

Obtain information
for study-abroad/long-stay

60

80 ％

48.3

0

4.9 4.2

47.9

45.2

Others40

5.3 2.6

52.4

Find next
domestic travel
destination

4.0

20

2.8 2.5

Enjoy sense of
travelHelp enhancejob

Unclear 1.2

2.5 3.4

46.6

39.7

Obtain information
for study-abroad/long-stay

0

20 ％

59.9
48.1

Enjoy events

37.2

Enjoy food andbeverages

15

34.2

Discover next
overseas travel
destination

48.3

Find next
domestic travel
destination

10■ Satisfaction Rating by Purpose of Visit

67.8

Enjoy events
Discover next
overseas travel
destination

5

40.0

15.0

38.7

9.7

40

60

6.5

10.3 6.9

34.5

20

2.5

80

Very satisfied

Satisfied

100 ％Dissatisfied

Unclear

The survey results revealed that general visitors overall have high levels of motivation to travel with some
90% of domestic travelers enjoying one or more overnight-stay travel annually. As for travel style, nearly fourin 10 respondents chose “package tours” and “individual arrangement” for overseas travel, while 60% of those traveling domestically select “individual
arrangement.” As for travel arrangements, despite the rise in on-line bookings for both domestic and overseas travel, arrangements through travelcompanies represent about 70%, underscoring the significant presence of travel agencies.

Travel Trends of General Visitors

Domestic Travel■ Travel Experience
within 1 Year
Unclear
2.5％

More than
10 time6.4％■ Travel Companion
Others 0.3％

■ Travel Style■ Travel Arrangement

Co-worker
0.5％
None
11.2％

Three times
16.6％

Once
21.2％

Package tour
21.7％

Family37.7％
Individual
arrangement
60.9%

Friends 18.3％

Twice
23.0％

Unclear 4.7％

Domestic on-line firms(such as Rakuten)
5.8％

Alone
12.7％

4 – 9 times
19.1%

Others 3.9％

Via phone of travelcompanies 5.3％

Unclear 4.6％

Unclear 4.3％

Retail shops oftravel agencies
32.2％

Package tour at
destination
12.8％

Directly with airlines,
hotels (incl. on-line
booking) 22.5％

Overseas Online firms (such as
Expedia)27.4％

Couple26.2％

Travel agency
websites
30.1％

Overseas Travel■ Travel Experience
within 5 Years■ Travel Companion
Others 1.5％

Once or
twice
17.4％

3 or 4 times
13.0％

More than
20 times
3.1％

10 – 19
times
8.9％

Unclear 5.7％

5 – 9 times
13.8％

Alone
15.1％

Family33.5％

Individual
arrangement
36.7％

Friends
17.4％
Couple25.3％■ Travel Arrangement
Via phone of travelcompanies 4.9％

Unclear7.5％

Co-worker
1.5％

None
6.1％

No response
37.8％■ Travel Style

Others 2.9％
Unclear 7.2％

Domestic on-line firms(such as Rakuten)
14.0％
At retail shops oftravel companies
36.5％

Package tour
37.7％

Package tour at
destination
18.1％

Directly with airlines,
hotels (incl. on-line
booking)
16.5％
Overseas On-line
firms (suchas Expedia)
20.4％

Travel agency
websites
33.9％

31

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2016
A

Travel Showcase

Asia

List of Exhibitors• Adventure Indonesia• Pacific Cebu Resort• JHC Angkor Tour

A-01 SCOOT PTE LTD• Amazing Asian Adventure• Philippine Airlines• Kromar Tours

A-02 Ministry of Information, Culture and Tourism• Aston Pluit• Princesa Garden Island Resort and Spa• Bali Rasa Sayang• Shangri-La's Resorts (Cebu and Boracay)• MEKONG CRUISES
A-04 BANGLADESH TOURISM BOARD• Bangladesh Parjatan Corporation• Bangladesh Tourism Board• Ethical Travel and Tours• JABA Tours Ltd.
• Monir Travel and Tours• O2 Exploration (Pvt) Ltd.
• Pabna Tours and Travels• Silk Route Travel International• Straightway Tours and Travels• The Bengal Tours Ltd.
A-05 SRI LANKA TOURISM PROMOTION BUREAU• ANDREW THE TRAVEL COMPANY (PVT) LTD• Ayubowan Tours and Travels (Pvt) Ltd• Camlo Lanka Tours (Pvt) Ltd• Ceylon Sunny Holidays (Pvt) Ltd• Colombo Fort Hotels• D. Holidays (Pvt) Ltd• Deluxe Vacations (Pvt) Ltd• Green Holiday Centers (Pvt) Ltd• Karusan Travel (Pvt) Ltd• Lanka Sportreizen (Pvt) Ltd• Lumini Travel & Tours (Pvt) Ltd• NKAR Travels & Tours (Pvt) Ltd• Orient Tours (Pvt) Ltd• Pledge Holidays (Private) Limited• Royal Holidays (Pvt) Ltd• Siddhalepa Ayuruweda Company (Pvt) Ltd• SILVERLINE TOURS (PVT) LTD• Theme Resorts & Spas (Pvt) Ltd• Tree of Life (Pvt) Ltd• Vacation Planners (Pvt) Ltd• Yathra Travels (Pvt) Ltd
A-06 Bangkok Hospital
A-07 Thai Airways International P.C.L.
A-08 Tourism Authority of Thailand• Blue Elephant Cooking School andRestaurant• Hope Land Executive Residence• Minor Hotels• Mode Sathorn Hotel Bangkok• Phillip Simm
• Pimann Buri Luxury Pool Villas• Ramada Plaza Bangkok Menam Riverside• Siam Gulf Travel & Tour• The Elements Krabi Resort
A-09 China National Tourism Administration
A-11 LN Garden Hotel
A-12 Tourism Council of Bhutan• All About Bhutan Tours & Travels• Amen Bhutan Tours & Treks• Bhutan Dew Drop Travel• Bhutan Land of Happiness Tours• Bhutan Norter Adventures• Blue Poppy Tours & Treks• Druk Kingdom Expedition• Finest Bhutan Tours & Travels• Passage to Himalayas• Royal Academy of Performing Arts
• UT & SONS Expedition Private Limited• Zhidey Bhutan Tours & Treks
A-13 TAMIL NADU TOURISM
A-14 ODISHA TOURISM, INDIA
A-15 Rajasthan Tourism (INDIA)
A-16 India Tourism, Tokyo
A-17 AYANA Resort & SPA BALI The Villas at
AYANA Resort BALI RIMBA Jimbaran Bali by
AYANA• RIMBA Jimbaran Bali by AYANA
A-18 SOMATHEERAM AYURVEDA GROUP• Bali Tourism Regional Office

A-39 Korea Tourism Organization• NagaWorld
A-47 Jeju Tourism Organization
A-48 Mongolian Tourism Association (MTA)• BOROBUDUR & PRAMBANAN World Cultural
Heritage• Korea Tourism Organization Benikia Hotel
Chain Headquarters• A Star Mongolia LLC• Champlung Mas Hotel Legian Bali

• Korea National Tourism Organization Visit
Medical Korea• MIAT MONGOLIAN AIRLINES• Discovery Kartika Plaza Hotel• Juulchin Tourism Corporation of Mongolia• Mongolian Tourism Association (MTA)• Arumdaun Nara Dermatology• Dream Asia Pacific• MONJA International Education Co,Ltd• ID Hospital• Floressa Bali

• Nadeshiko Travel Service LLC• Kwangdong Hospital of Traditional Korean
Medicine• Gorontalo Tourism Regional Office• Grand Vacations Indonesia• New Clover Travel• New Shiliin International LLC• Lee Eun-Mi Natural Oriental Clinic• Hotel Bumi Surabaya• Ragusa Tour LLC• Leemoonwon Oriental Clinic• Jakarta Hotel Association• Cheongdam Oracle Dermatology & Plastic
Surgery• Komaneka Resorts• Kupu Kupu Resorts & Spa by L'Occitane• Visit Korea Committee• Lady Denok Phinisi• Ulaanbaatar City Tourism Department
A-49 NEPAL TOURISM BOARD• Aavash Feel the Mountain Travels &Treks Pvt. Ltd.

• Lifestyle Retreats - Indonesia• Seoul Metropolitan Government (Seoul
Tourism Organization)• Nateya Travel• Busan Metropolitan City

• Oberoi Hotels Indonesia• Chungcheongbuk-do• Paragon Group• Chungcheongnam-do• PT Banten West Java TDC• Daegu Metropolitan City

• PT. Sinergi (Tours & Travel)• Gangwon-do• Rama Tours Bali

• Gwangju• Representative of Garuda Indonesia• Gyeonggi-do• Risata Bali Resort and Spa• Gyeongsangbuk-do• Sampurna My Travel• Gyeongsangnam-do• Sari Gumi Bali Tours• Incheon Metropolitan City

• SKC TOUR & TRAVEL GORONTALO• Jeollabuk-do• Sun Island Bali

• Jeollanam-do• Peace Smile Land

• Taman Wisata Candi Borobudur, Prambanandan Ratu Boko

• Jirisan Mountain Tourism Development
Association• The Sintesa Jimbaran• Shan Yoma

• JEJU Air• The Villas Bali Hotel & Spa• The Malla Hotel
A-50 JAPAN TOURISM PROMOTION COMMITTEE,MYANMAR• Adventure Myanmar• Chatrium Hotel• GTS• Karaweik M & J Tours• Minami Travels & Tours• Myanmar Nara-Apex• Myanmar Polestar Travels & Tours• Myanmar Tourism Services (MTS) Co., Ltd.
• Nice Myanmar• Sai Travel Service• Tour Mandalay Co., Ltd.
• VIVO Myanmar DMC• Airport Railroad (AREX)• TX Travel Gorontalo• LOTTE DUTY FREE

• Ubud Cottages Malang
A-25 MALDIVES• AAA Hotels & Resorts

A-51 Ministry of Hotels and Tourism, Myanmar

A-40 TAIWAN TOURISM BUREAU

A-52 Singapore Airlines

A-40 Changhua County

A-53 Singapore Tourism Board• Marina Bay Sands

A-40 Department of Information and Tourism,
Taipei City Government• Bandos MaldivesA-40 Taoyuan City

• Crown and Champa Resorts• Diamonds Thundufushi• Inspirational Maldives Pvt. Ltd• Maldive Tours Private Limited

A-40 Tourism, Bureau, Kaohsiung City Government
A-40 Yulin County Government

A-55 vKirirom Pine Resort

A-40 EVA AIRWAYS CORPORATION JAPAN

A-56 Manipur Tourism Forum

A-41 Taitung County Government

A-26 TransAsia Airways
A-27 China Airlines• GOOD SERVICES COMPANY

A-28 Tigerair Taiwan

A-43 Gastronomic Journey in Taiwan

A-29 Macao Government Tourism Office

A-44 HA NOI DEPARTMENT OF TOURISM• Daiwa Viet Nam Travel and Trading
Company Limited• Air Macau Company• Century International (MACAU)• Department of Culture, Sports andTourism of Nghe An Province• Holiday Inn Macau• SJM & Lisboa, Grand Lisboa• Gia Phan Co., Ltd• SOUTH CHINA (MACAU) TRAVEL AGENCY• Goldensand JSC• TKW TRAVEL & TOURS LTD.

• Ha NOI DEPARTMENT FOR FOREIGN AFFAIRS• Wynn Macau• Gardens By the Bay
A-54 THUA THIEN HUE TOURISM INFORMATION AND
PROMOTION CENTER

A-57 EasyTrip Planners Pvt.Ltd
A-58 SIARGAO BLEU RESORT & SPA, SIARGAOISLAND, PHILIPPINES
A-59 Kesari Tours Pvt. Ltd.
A-60 KERALA TOURISM• Kumarakom Lake Resort
A-61 Agoda International Japan KK
A-62 DEMOCRATIC REPUBLIC OF TIMOR-LESTE
B• GOLDEN ROAD TRAVEL LLC• HANOI COLLEGE OF ART

A-30 HONG KONG TOURISM BOARD• Kyrgyz Concept• HANOI PROMOTION AGENCY

A-31 ASEAN-JAPAN CENTRE• Hanoitourist Corporation

A-32 HK Express• Hoi An Tourist Holding Company

A-33 UTTAR PRADESH TOURISM DEPARTMENT• Nurana Ay Travel
B-03 Silk Road Destinations• "ARMINTOUR" CJSC

• Little Hoi An Hotel Group

A-34 BIRD GROUP• Ak Sai Travel• Naman Join Stock Company

A-35 SAI SERVICES• Nghe An Tourism Promotion Information
Center

A-36 REINCO TRAVEL SERVICES
A-37 Malaysia Tourism Promotion Board• Marco Polo Central Asia Travel
B-04 Central Asia Group• Edelweiss Travel Company• Palm Garden Beach Resort & Spa• Air Asia X Sdn Bhd• Orient Adventure• Paradise Hotels & Cruises• Malaysia Airlines Berhad• People's Committee of Nghe An Province• Penang Global Tourism• Quang Nam Department of Culture,
Sports and Tourism• Sarawak Tourism Board• Quang Nam Tourism Promotion andInformation Center• The Chateau Spa & Organic Wellness
Resort / The Taaras Beach & Spa Resort• VICTORIA TOUR AND GENERAL COMMERCIALCOMPANY LIMITED• Tourism Perak• Tourism Selangor Sdn Bhd• Silk Tour Ltd
B-05 Central Asian Travel System
B-07 Tourism Industry Department Ministry of
Investment and Development Republic of
Kazakhstan
B-09 SILK ROAD - UZBEKISTAN• Sheherazade voyages• MEGATOUR Ltd• VIETNAM NATIONAL ADMINISTRATION OF
TOURISM

A-37 SABAH TOURISM BOARD
A-38 PHILIPPINES• VIETNAMTOURISM - HANOI JOINT STOCKCOMPANY• Attic Tours Phils., Inc.

Central Asia

B-02 Silk Road Central Asia Travel• "EUROASIA TRAVELS", LTD
C

Japan

C-01 Yamato Co., Ltd.

• Bohol Beach Club

A-45 Seven Luck Casino• Api Bali Guide（Free Bali Travel Guide App）

• Cebu Pacific Air

A-46 Ministry of Tourism of Cambodia• Api-Magazine（Free Travel Magazine in Bali
& Indonesia）• Crown Regency Hotels and Resorts• Artisan d'Angkor• Crowne Plaza Manila Galleria• Cambodia Angkor Air• Honshu-Shikoku Bridge Expressway
Company Limited• Golden Phoenix Hotel Manila• Domrey Angkor Tour• Kagawa Prefecture• Jpark Island Resort & Waterpark Cebu

• Green Travel• Kochi Visitors and Convention Association• Montebello Villa Hotel• Hotel Emion Phnom Penh (Cambodia) /Starts Group• Tokushima Prefecture

A-20 Bali-Tours.com

A-21 ADVENTURE INDONESIA
A-22 PT.BEWISH INTERNATIONAL TOUR
A-23 Paradise Casino Walkerhill
A-24 Ministry of Tourism of the Republic of Indonesia• Networld Hotel Spa and Casino

C-02 SHIKOKU• Ehime Prefecture• Shikoku Railway Company

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C-03 Nishi-awa～Mt. Tsurugi, The Yoshino River
Tourism Zone
C-03 Takamatsu City
C-04 VIP GLOBAL CO.,LTD.
C-05 WONDERFUL SETOUCHI• Kurashiki Convention & Visitors Bureau• Akaiwa City
• Bizen City
• Bizen Potter• City of Okayama• Maniwa City
• Mimasaka City
• Niimi City
• Okayama Pref.
• Setouchi Shimanami Kaido Promotion
Association• Setouchi City
• Shodoshima Tourism Association• Souja City
• Takatori Soy Sauce Company• Wake City
• Yakage Town
C-06 In the 21st century Izumo airport
maintenance utilization promotion meeting
C-07 En-musubi Tourism Association(Matsue,Izumo,Yasugi)• Seibu Railways• Koriyama City

C-76 West Mino Wide Sightseeing Promotion Meeting• SEIBU RECREATION Co., Ltd• Ten-ei Village

C-77 Matsumoto Tourism&Convention Association• TOKYO GARDEN TERRACE KIOICHO• Nishigo Village

C-78 Japan Alps Tourism Federation• TOSHIMAEN• Gokujo-no-Aizu Project Council

C-79 HAKUBA VALLEY & AZUMINO• YOKOHAMA HAKKEIJIMA INC.

• Kitashiobara Village

C-80 Nagano Convention & Visitors Bureau• Utsukushima Beach Highway Tourism
Promotion Council

C-81 Suwa Tourism Association

C-32 Hakone
C-33 IZU DEVELOPMENT ASSOCIATION• Namie Town

• Izu Peninsula Geopark Promotion Council• Iwaki City

C-34 Yamanashi Prefecture
C-34 Yamanashi Tourism Organization
C-35 TANEGASHIMA Tourism Association
C-36 ～Kagoshima～

C-84 Togura-kamiyamadaOnsen,Chikuma City,
Nagano Prefecture

C-60 Tokyo Metropolitan Government （TOKYO
BRAND)

C-85 Northern Nagano Area Tourism Association

C-62 Great Tamba Tourism Promotion Committee• AQ LINKS, Inc.

C-63 Tokyo Metropolitan Government(TAMASHIMA & TOKYO LOCAL SPECIALTIES)• Fukuoka Chamber of Commerce andIndustry

C-64 Katsushika City• MOA Co.,Ltd.

C-65 Hundred Charm、KOTO（Koto City Tourism
Association）• Yanagawa City Hall
C-37 Kurume City

C-66 SUMIDA CITY

C-37 NISHITETSU GROUP

C-68 Music Box Museum

C-38 Onsenken Oita

C-69 Ministry of the Environment & NPO Japan
Ecotourism Society• Kunisaki Peninsula Rokugo Manzan（Toyonokuni Millennium Heritage Tourism Zone）• NPO Oirase Nature Research Group• Shirakami Ecotourism Promotion Council• Beppu City
C-39 Kyushu Tourism Promotion Organization• Ninohe City

C-40 ASO Design Center• KOIWAI FARM, Ltd.

C-08 Shimane Prefecture

C-40 Kumamoto Prefectural Tourism Federation

C-09 Long Stay Foundation

C-40 Kumamoto City

• Hanno City・Hanno Ecotourism Promotion
Council• Matsue City / Matsue Tourism Association• Dual Life / CCRC Research Society
C-10 Shima Factory CO., LTD.

C-41 SAGA PREFECTURAL TOURISM FEDERATION

C-11 Setouchi SEAPLANES, Inc.

C-41 Ureshino Onsen Tourism Association

C-12 Tottori Prefecture

C-41 Saga City

C-13 Yamaguchi Prefecture

C-42 Fukuoka Prefectural Government• Tourism Division,Nagato City Local
Government• Shimonoseki City Government• Tourism Division,Hagi City Local
Government• Tourism Promotion Division• Tourism Promotion Division,Mine City Local
Government
C-14 Hiroshima• Tourism Liaison Council for the Hiroshima/ Miyajima / Iwakuni Regions• HIROSHIMA PREFECUAL TOURISM FEDERATION• Hiroshima Convention & Visitors Bureau
C-15 MERCI CO., LTD
C-16 DISCOVER WEST ASSOCIATION / WEST JAPANRAILWAY COMPANY

C-45 Hizen Area Ceramics Promotion Council
C-46 MIYAZAKI CONVENTION & VISITORS BUREAU

C-47 Japan Heritage "Water Culture”
Tourism Promotion Council• Niigata Food Tourism Promotion Committee• Kumano Sanzan Tourism Associations• Joetsu-Shinkansen Activation Alliance• Nachi-Katsuura Town Tourism Association• Minamiuonuma City Resort Tourist Association• Shirahama Town Office

C-26 NIKKO City & TOBU Group
C-27 Keisei Electric Railway Co., Ltd.
・Keisei Bus Co., Ltd.
C-28 Hokuso Sightseeing Group
C-29 KAN-NON Hot Springs
C-30 CHIBA Prefecture / CHIBA City / NARITA City /KISARAZU City

C-71 Chitose City, Hokkaido
C-71 KAMIKAWA（Sounkyo Hot Springs）
C-71 Explore the spirit of KAMUY, Deity of Water
C-72 Ibaraki Prefecture
C-72 Tochigi Prefecture• Utsunomiya City
• Tochigi City

• Tanabe City ＆ Santiago de Compostela• Nasushiobara City

C-53 Fukushima City
C-54 MAIDO! OSAKA
C-55 Sakai Tourism & Convention Bureau
C-56 Nankai Electric Railway Co.,Ltd.

C-31 Seibu Group / Prince Hotels, Seibu Railway

C-57 Central Japan Railway Company• KARUIZAWA PRINCE SHOPPING PLAZA

C-57 KYOTO CITY TOURISM ASSOCIATION• OHMI RAILWAY

C-58 FUKUSHIMA PREFECTURAL GOVERNMENT• Prince Hotels• Date City• SEIBU BUS Co., Ltd.

• Nihonmatsu City

C-95 The Association for the Promotion of
Traditional Craft Industries• Echizen Monozukuri-no-Sato Project
Secretariat• Hasami Ceramics industry cooperative
association• Kakunodate industrial arts cooperative
association• Marugame City Kagawa Pref Japan /Marugame‐Uchiwa（Round Paper Fan）
• Sendai Chest Cooperative Association• Shiga Hemp Cloth Industry Cooperative
Association

C-96 Ministry of Agriculture, Forestry and
Fisheries (Green tourism)• Gero-City (Gifu- Prefecture)• GIAHS (Globally Important Agricultural
Heritage Systems)• Hirakawa-City (Aomori- Prefecture)• Satsumasendai-City (KagoshimaPrefecture)• Toba-City (Mie- Prefecture)• Usuki-City (Oita- Prefecture)
C-97 FOOD ACTION NIPPON
C-99 Mitsui Fudosan Group• AUN CONSULTING, Inc. (A1)
• JTB PLANNING NETWORK CO.,LTD (A2)
• Japan Shopping Tourism Organization (A3)• Info Cubic Japan (A4)• ONE STOP INNOVATION,CO.,LTD (A5)

• YAMAGATA Corporation (A8)

• Kamoidake-Onsen Mt, Kamoi Ski Area

• Osaka Prefecture Sennan City

C-94 Kaga City

• Crosslanguage, Inc. (A6)

• Hokkaido Utashinai City

• Nara Prefecture Totsukawa Village
Tourism Promotion Division

C-93 ALL NIPPON TRAVEL AGENTS ASSOCIATION

C-71 Hokkaido Sorachi Regional Creation
Conference• Hokkaido Numata Town

• Tanabe City Kumano Tourism Bureau

C-92 TOKYO WAY Co., Ltd.

C-71 Hokkaido Railway Company• Hokkaido Bibai City

C-52 Mystic Japan Tourism Promotion
Organization (Sennan city,Tanabe
City,Totsukawa village)

C-91 All Japan Rentacar Association

C-100 Japan Shopping Tourism Organization• Milky Crown Milk Products Co., Ltd.

• SHINGU CITY

C-90 Nippon Road Destinations• East Hokkaido Sightseeing Development
Council.

• Shiretoko Rausu Tourism Association• YUASA TOWN

C-89 JAPAN AUTOMOBILE FEDERATION

C-98 Awashima(Niigata Pref.)• Takinoue Tourist Association• Wakayamacity Tourist Association• Tenryu Hamanako Railroad Co.,Ltd.
C-88 Noto Kiriko Festivals" Certified Japan
Heritage Revitalization Council• Soya General Subprefectural Bureau,
Hokkaido Government• Tokachi Area Tourism And Airport
Promotion Council• Hashimoto, Ito Area Tourism Association• Kumano Hongu Tourist Association

C-25 Buskul• Rishiri-Rebun Tourism Promotion Council

C-50 Tajima District Administration Office,Hyogo Prefectural Government• Niigata Visitors & Convention Bureau

C-24 Dormy Inn• Hokkaido Government Kamikawa General
Subprefectural Bureau• KOBE CONVENTION＆VISITORS ASSOCIATION• KOYA TOWN

C-23 Estore Corporation• Taisetsu Area Tourism Promotion Association• Himeji Convention & Visitors Bureau• Sado Tourism Association• Dream Catcher Inc.

• Asahikawa Touring Promotion Council• Ako Tourism Association

C-51 Wakayama Tourism Federation

C-22 Japan Medical Interpretation Services Inc.

• Hokuto Tourism Association

C-50 Japan Hyogo• Onna-Joshu Naotora Taiga Drama-kan• Yuki City Ibaraki Pref Japan / Yuki‐
Tsumugi（Weaving)• Kikonai Town, Hokkaido

C-49 Nagahama City

• Entetsu Resort Hotel Wellseason
Hamanako / Hotel Kokonoe Hamanako
Kanzanji Onsen• Yamaga Toro Promotion Society• Hakodate City, Hokkaido

C-48 Ise City / Shima City / Mie Prefecture /Kintetsu Railway

C-87 Hamamatsu City

• Hokkaido Noboribetsu-Toya Wide-Area
Tourism Promotion Council• Hokkaido Government Shiribeshi General
Subprefectural Bureau

C-47 Biwako Visitors Bureau

C-86 LEGOLAND Japan• Sapporo Jozankei Onsen• Sobetsu Fresh Plaza Co., Ltd.

C-47 Biwako Ohmiji Tourism Revitalization Council

C-19 Minakami-Town

C-21 SUWADA BLACKSMITH WORKS, INC.

• Ishizuchi Ecotourism Promotion Council

C-44 HUIS TEN BOSCH Co., Ltd.

C-50 Tajima Furusatodukuri Association• Tsubame & Yahiko Wide Sightseeing Area
Organization• Nabari-city Ecotourism Promotion Council

C-71 HOKKAIDO / HOKKAIDO TOURISM ORGANIZATION

C-19 Gunma Prefectural Government
C-20 Niigata Prefecture• Nantan-city Miyama Ecotourism Promotion Council

C-44 SASEBO CONVENTION & VISITORS ASSOCIATION• AWAJI ISLAND TOURIST ASSOCIATION• Saitama City

• Toba Ecotourism Promotion Council

C-70 Aomori Prefectural Government

C-17 KDDI × Colopl• Kawagoe City

• SATOYAMA EXPERIENCE

C-44 Nagasaki Prefecture Convention andTourism Association• Akashi Tourism Association• Chichibu City

• Kamiichi Town, Toyama

C-43 Okinawa Convention & Visitors Bureau

C-16 Chugoku Block-Wide Tourism Promotion
Enterprise Implementation Council
C-18 Saitama Prefecture ～Just North of Tokyo ～• Tanigawadake Ecotourism Promotion Council

C-40 Yatsushiro City

C-83 Achi☆Hirugami Tourism Board

C-59 Akita Prefecture

C-61 Kyoto by the Sea

C-37 Fukuoka City

C-82 Kiso Tourist Federation• HITO-Communications Inc. (A7)
• Japan Shopping Tourism Organization (B1)
• Japan Shopping Tourism Organization (B2)
• Yamatogokoro Inc. (B3)
• PIA Corporation (B4)
• SEKAICAFE （B5）
• NEC Solution Innovators, Ltd. (B6)
• HALAL MEDIA JAPAN Co., Ltd. (B7)
• J-Links Co., Ltd. (B8)C-101 The Japan Chamber of Commerce and Industry• The Noboribetsu Chamber of Commerceand Industry• The Kuji Chamber of Commerce and Industry• Shimotsuke City

• The Sakata Chamber of Commerce and Industry

C-73 Medical Excellence JAPAN• The Shinjo Chamber of Commerce and Industry

C-74 SHORYUDO• Ueda Chamber of Commerce and Industry・Joetsu Chamber of Commerce and Industry• Chubu Wide-area Tourism Promotion Council• Central Japan International Airport Co.,Ltd.
• Japan Travel And Tourism Association
Chubu Branch• ITOIGAWA Chamber of Commerce and Industry• The Kamo Chamber of Commerce and Industry• Shimosuwa Chamber of Commerce and Industry• Meitetsu World Travel, INC.

• Shiojiri Chamber of Commerce and Industry

C-75 Aichi Prefectural Government• The Shizuoka Chamber of Commerce and Industry

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2016

Travel Showcase

List of Exhibitors• Yanagawa Chamber of Commerce and Industry

E-01 Swiss International Air Lines Ltd.

• HELLING'S TRAVEL

M-18 Malta Tourism Authority• The Yatsushiro Chamber of Commerce and Industry

E-01 United Airlines• IGUASSU FALLS - BRASIL

M-19 VENICE ITALY TRAVEL SRL

E-02 Plant Protection Station Ministry ofAgriculture,Forestry and Fisheries• PANORAMA BRAZIL

M-20 Italian State Tourism Board - ENIT

C-101 Japan Federation of Gifts and Souvenirs
C-102 Iwate Prefecture
C-103 East Japan Railway Company
C-103 TOHOKU TOURISM PROMOTION ORGANIZATION
C-104 East Japan Railway Company / Hokkaido
Railway Company
C-105 HIDA TAKAYAMA
C-105 Kanazawa City
C-105 Nanto City,Toyama Prefecture
C-106 Gifu Prefecture• Chicori-Village• Gifu Prefecture• GIFU・SEKI Cutler SANSYU• HIDA HOTEL PLAZA• HOTAKASO HOTELS RESORT• Okuda-Noen• Ryokan-Ontake

E-03 ANIMAL QUARANTINE SERVICE MINISTRY OF
AGRICULTURE, FORESTRY AND FISHERIES
E-04 Jetstar Group
E-05 JAPAN AIRLINES
E-05 Jalpak Co., Ltd

E-09 Tokyo International Air Terminal Corp.

C-106 Gero ・Nakatsugawa (Gifu)
C-106 Hida Area Tourism Council
C-107 Hokuriku Tourism Promotion Association &West Japan Railway Company
C-108 Toyama Prefectural Government• Public Interest Incorporated Foundation
Toyama Tourism Organization• Western Toyama Prefecture Tourism
Council• Tateyama Kurobe Kanko Co.,Ltd.
• Toyama City
• THE KUROBE GOREGE RAILWAY CO.,LTD.
C-109 Fukui Prefecture• Sightseeing in Fukui Sakai Okuetsu WideArea Zone Promotion Meeting• CAMPANIA REGION - COUNCILORSHIP FOR
DEVELOPMENT AND PROMOTION OF TOURISM• Patricio Tisalema Moutain Tours

E-09 Keikyu Corporation• SUR Experience Cia. Ltda.

E-09 TOKYO MONORAIL CO. LTD

K-09 Salar Amazon Tours BOLIVIA

E-10 Spring GroupL

C-67 World Natural Heritage Ogasawara Islands

L-02 EGYPTIAN TOURISM OFFICE• Bahi Travel Agency

F-02 JCB Co., LtdG• Sylvia Tours Egypt• WINGS TOURS & NILE CRUISES- TOKYO

Travel Related Organizations,Servises• Marawan Travel (TREASURE OF THE EARTH)

G-01 Weekly Miracle Planet / KODANSHA• SPT Tours – Egypt

G-02 DOW JONES (THE WALL STREET JOURNAL)

L-03 AITO (Azadi International Tourism
Organization)

G-03 GLOBAL FUTURE COMMUNICATION Co., Ltd
G-04 Jata Corporation

L-03 PERSIA TOUR (IRAN AIR GSA & ICHTO)

G-06 Diners Club

L-03 Touring & Automobile Club Of Iran

G-07 TABI CHANNEL / Cartoon Network• ADINEH TRAVEL

G-08 Media & Solutions by Team Dentsu

L-04 Iran Tour Center• Baidu Japan Inc.

L-05 Jordan Tourism Board• TLC - Discovery Japan, Inc. / Tandem Inc.

• JICA Jordan Tourism ProjectG-09 Nantokashinakya! ProjectH

Middle East

L-01 Embassy of the Republic of Tunisia / ONTT

SponsorF-03 Tokyo Good Manners Project• Gujyo-City• BOLOGNA WELCOME

K-04 Nikkei World Travel

K-07 ECUADOR - Galapagos / Andes Mountains /AmazonE-09 Japan Airport Terminal Co., Ltd.

C-106 Travel to the Central Japan "Seki-city,
Mino-city, Gujo-city and NagaragawaRailway"• BETTOJA HOTELS

K-03 Panama Tourism Authority• Viajes Cubanacan

E-08 Sky Team

F-01 Narita International Airport• AKITA TOUR SAS• TOP DEST

K-06 Ministry of Tourism of Cuba

E-07 oneworld

C-106 Gifu Convention and Visitors Bureau• ALBATRAVEL• SUPERJET BRASIL

K-05 JAMAICA TOURIST BOARD

E-06 American AirlinesF• PLANETA BRASIL INCOMING• Zaatarah & Co. Tourist and Travel Agency

Travel Agencies

M

H-01 MAPPLE travel（Shobunsha Publications,Inc.）

EuropeH-02 Travel Agency Fair Trade Council

M-01 Agency for Promotion and Support ofTourism in Republic of Macedonia

H-03 H.I.S.Co., Ltd.

M-02 SLOVENIA

H-04 Nippon Travel Agency Co., Ltd.

• Car Target Group

H-05 VELTRA.com• KOMPAS DMC

H-06 HANKYU TRAVEL INTERNATIONAL CO., LTD.

• Ljubljana Castle

H-07 JTB Corp.

• Ljubljana Tourism

H-08 NOE Corp.

M-03 MIKI TOURIST CO.,LTD.

C-113 Japan Recreational Vehicle Association

H-09 TRAVEL GALLERY CO., LTD

C-114 Faculty of International Tourism
Management Toyo University

M-04 Zagreb Tourist Board & Dubrovnik County
Tourist Board

H-11 KNT-CT Holdings Co., LTD.

• Tannan Tourism Conference• Wakasawan Tourism Federation
C-110 SPICE SERVE Co., Ltd.
C-111 JIALI MEDIA, INC
C-112 FURUSATO GLOBAL PRODUCER Project

D

Study Abroad

D-01 CIEL (Council of International Education &Language Travel, Japan)• GLOBE TROTTER T&E, Inc.
• International Education AND Training
Services, Inc.
• International Students Services Co., Ltd.
• ISA, Inc.
• Japan Asia Culture Center Co., Ltd.
• JTB Corp.
• JTB Corporate sales Inc.
• JTB Gaiarec., Inc.
• KEIO TRAVEL AGENCY Co., Ltd.
• KINKI NIPPON TOURIST CO., LTD.
• Mainichi Education, Inc.
• MEITETSU WORLD TRAVEL, INC.
• National Federation of University Cooperative Associations• Nissin Travel Service Co., Ltd.
• RYOWA DIAMOND AIR SERVICE CO.,LTD.
• Ryugaku Journal, Inc.

H-10 Iran Traveling Center
H-12 YOMIURI TRAVEL SERVICEI

M-06 Ministry of Tourism - Bulgaria

Cruises• E-travel Club Ltd.

I-01 ROYAL CARIBBEAN INTERNATIONAL /CELEBRITY CRUISES• Renaissance Tours Ltd.
• RUAL TRAVEL AGENCY

I-02 JAPAN GRACE CO., LTD

M-07 ROMANIAN NATIONAL AUTHORITY FOR TOURISM

I-03 CRUISE STYLE

M-08 PIEROTH JAPANI-04 YUSEN TRAVEL CO., LTD.

M-09 NANTARUYA ANTALYA

I-05 Costa Crociere S.p.A• Gloria Serenity Resort

I-06 PRINCESS CRUISES• Regnum Carya Golf & SPA Resort

I-07 POSEIDON EXPEDITIONSJ• Titanic Deluxe Belek

Hotels, Accomodaion

M-10 Luxembourg National Tourist Board

J-01 ROUTE INN HOTELS• Chateau d'Urspelt

J-02 Imperial Hotel, Ltd.

• Lux2Japan - Japan2Lux

J-04 FUJITA KANKO, INC.

M-12 Joint Tourism Promotion Cooperation
Initiative for Balkan Region

J-05 Starts Hotel Development Co., Ltd.
K

Central & South America, Caribbean• Albanian National Tourism Agency

K-01 Bolivia - Ministry of Cultures and Tourism• Fremen Tours• TOPTOUR CORPORATION• Hotel de sal Cristal Samana• UNITED TOURS CO., LTD.

• Hotel Palacio de Sal• UTS Centre for International Education(UTS Ltd.)• Luna Salada Hotel of Salt & Spa /Cruzzani Travel• WISH International, Inc.

• Magri Turismo

D-02 Malaysia Tourism Promotion Board• Transturin

Airlines Transportations• Visit Moldova Ltd.

H-15 TOBU TOP TOURS CO., LTD.

• TONICHI TRAVEL SERVICE CO., LTDE• TatraBis Ltd.

H-14 WORLD AIR-SEA SERVICE Co., Ltd.

• Altitude Travel

D-04 Australian Embassy Marketing Office

M-05 MOLDOVA

H-13 ALPINE TOUR SERVICE Co., ltd.

• STA Travel

D-03 Government of DUBAI Department of Tourism
and Commerce Marketing• Dubrovnik and Neretva County Tourist
Board• National Tourism Organization ofMontenegro• National Tourism Organization of Serbia
M-13 Czech Republic• P&M Czech Ltd.
M-14 Israel Incoming Tour Operators Association• "Diamond Mines Group " / "ND&J "• ELAND TOURS ISRAEL• Tailor Made Tours

K-02 MERCOSUR (Argentina / Brazil / Uruguay /Paraguay / Venezuela)• Vered Hasharon• Ada Tours Brazil & Latin America

M-15 Golf Tour Portugal• AMAZONAS

M-16 Embassy of ISRAEL• CITY OF MILAN Tourism and City Marketing
Department• CORTINA MARKETING• FH-HOTELS• Ganimede Viaggi• Global GSA - Trenitalia Sales Agent• HOTEL FLORA Frascati-Rome• La Via Silente - The Silent Way• Langhe Roero Tourism Board• REGIONE PIEMONTE• ROYAL HOTEL CARLTON• Sea S.p.A. Milan Airports• TERRE DEL FALERNO - FALERNO LANDS• TURISMO TORINO E PROVINCIA - Tourist
Board of Torino
M-21 VS GLOBAL
M-22 Prime Tour Ltd
M-23 AZERBAIJAN• AL Travel• Falcon Travel• Geo Travel• Gilan Hospitality• Khazar Travel• Moon Travel• Pasha Travel• Rayda Travel Agency• Shahdag Mountain Resort• Silk Way Travel
M-24 Georgian National Tourism Administration• Caucasus Travel• Concord Travel• Department of Tourism and Resorts of Ajara• Explore Georgia• Georgia En Route• Georgian DMC• SAKURA• Travel to Georgia 2010
• Visit Georgia
M-26 Promote Iceland / Embassy of Iceland in Japan• Gray Line Iceland• Iceland Travel• Icelandair Japan• Visit Faroe Islands / Atlantic Airways
M-27 ATOUT FRANCE• ALSACE BUSINESS & TOURISM DEVELOPMENTORGANIZATION• CHATEAU OF CLOS LUCE - LEONARDO DAVINCI PARK
• DOMAIN OF CHAUMONT-SUR-LOIRE• LANGUEDOC ROUSSILLON MIDI PYRENEES• LOIRE VALLEY• NATIONAL DOMAIN OF CHAMBORD• ROYAL CHATEAU OF AMBOISE• TOURS VAL DE LOIRE TOURISME
M-29 TOURIST OFFICE OF SPAIN• Madrid Destino• Agencia Catalunya de Turisme / Turismede Barcelona• Turismo de Andalucia• Andalucias the Sensual Cities of Spain• Fundacion siglo para el turismo y lasartes de Castilla y Leon
• Castilla-La Mancha• Basquetour• San Sebastian Turismo• Axencia Turismo de Galicia• Turismo de Santiago de Compostela• Ciudades Patrimonio de la Humanidad de
Espana• ANA JUAN CONGRESOS & TURISMO• Amiel Tours• Parador de Turismo de Espana• ANIYAMI DMC• Ortra• Asociacion Hispano japonesa de turismo

E-01 ANA Strategic Research Institute Co., Ltd.

• CAMARA ARGENTINA DE TURISMO• Sunway Tours- Israel• El Corte Ingles

E-01 Lufthansa German Airlines• CEARA• YAEL ADVENTURES• Main Event SL

E-01 STAR ALLIANCE• CONSOLID BRASIL

E-01 ANA
E-01 ANA Sales Co.,Ltd.

M-17 Hungarian Tourism Agency• Endestino Receptivo Turismo y Eventos

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M-30 Ohshu Express Limited• Secretary of Tourism of Campeche

P-06 Air New Zealand / Tourism New Zealand• Sint Maarten/ Saint Martin

M-31 Intourist / Thomas Cook

• Secretary of Tourism of Guanajuato State (Mexico)

P-07 Solomon Islands Visitors Bureau• Kingdom of Swaziland

M-36 Madrid 7 stars. A Luxury shopping destination• Secretary of Tourism of Jalisco (Mexico)• PNG JAPAN Ltd• Republic of Togo

M-37 LOT Polish Airlines• Secretary of Tourism of Puebla State (Mexico)• Pure Solomon Islands Tours Ltd• Kingdom of Tonga

M-37 Warsaw Tourist Office• Secretary of Tourism of Yucatan (Mexico)

P-08 Kosrae Visitors Bureau• Republic of Trinidad and Tobago

M-38 Polish National Tourist Office• The Cancun Convention and Visitors
Bureau (Mexico)

P-09 Palau Visitors Authority• Ukraine• Furnel Travel International• Melody Tours

Ｎ-05 Brand USA Pavilion• Visit California• Gdansk & Pomorskie Region（PROT)
M-39 Public Joint Stock Company《Aeroflot-Russian Airlines》• Yosemite-Mariposa County Tourism Bureau

M-40 "Marketing, Exhibitions, Consulting" Ltd.

• The Meritage Collection• Los Angeles Tourism & Convention Board /Los Angeles World Airports• Agency of tourism Sakhalin region• Universal Studios Hollywood• BI-TOMO LLC• Marianas Visitors Authority• EAST NAVIGATOR GROUP, LLC.

• Lucky Tours Co Ltd• KANEMASU• Ministry of culture of the Khabarovsk
Territory Government• Travel Oregon• Primorsky Territory Department of Tourism• US Travel Association• Hawaii Tourism Japan• Red Rivers• Travel and External Affairs Agency ofKamchatskiy Krai

• U.S. Agricultural Trade Office Japan• Los Cabos Tourism Board• Secretary of Tourism of Baja California• Secretary of Tourism of Baja California Sur• Republic of Ecuador• Republic of El Salvador• The English Lake District• Uttachi Travel Agency
O-04 Botswana Tourism Organisation• Cresta Mowana Safari Resort & Spa

O-09 GHANA TOURISM• AeroMexico• Dominican Republic

O-03 The Embassy of the Republic of Rwanda

M-51 FANATIC SPORTS

N-04 Mexico Tourism Board• Republic of Costa Rica

• SACA FOR TRAVEL & TOURISM

O-05 MADAGASCAR EXPLORER

N-03 AIR CANADA• Cook Islands• Raidan Travel & Tours

M-50 LENINGRAD REGION TOURIST INFORMATIONCENTER

N-02 Mickeynet• Democratic Republic of the Congo• Nontana Travel &Tourism Agency• Mowana Safaris• AIE, Inc• Republic of Congo• I.T.C. Sudan Pty Ltd

M-49 Romania and Bulgaria by Exact Tours

N-01 Explore Fairbanks - Alaska• Republic of Colombia• Care for Travel & Tourism Agency & Car
Rental Services

M-48 REPUBLIC OF MACEDONIA

North America• Republic of Chile

O-02 Sudan

M-45 Lithuanian State Department of Tourism

N• Brunei Darussalam• United Republic of Tanzania

M-44 Development Agency of Latvia,Tourism
Department

M-53 CYPRUS TOURISM ORGANISATION• Belize• Republic of Zimbabwe• The Construction and Development Unionof Izmir Bird Paradise

M-47 Visit Finland• Islamic Republic of Afghanistan• Republic of Zambia• Konak Municipality• Sendai Gyutan～Yakishi Yamamoto• Kappouyano Tatsutaage

Organizer Corner

S-09 Meet the World• Republic of South Africa• Bergama Municipality• Nihonichino Yamagatano Imoni• SYOURIKI• Turco Kebab• BULUT TRADING• MANGO KING• Taco Derio!
• Cafe SUNS• CHAMPION Local Foods Booth• Nagareboshi• Orijin• Fruits Palette• SenshoS-08 The Black Sea Coastal Area Countries’
Promotion• Republic of Seychelles

M-43 Izmir Development Agency• Kamenosuke Ramen

Tabi Street

S-07 EUROPE SQUARE• Republic of Namibia• KOTEV (Konya Promotion Education
Foundation)• Yakitoridon

S-06 France Photo Exhibition• Republic of Mozambique• Konya Metropolitan Municipality• Toritachibana

S-05 150th Anniversary Exhibition of Japanese
Passport Issuance• Republic of Mauritius

M-42 MEVLANA DEVELOPMENT AGENCY• Okinawa Food EBISU

S-04 Kumamoto Castle: Supporting Action byLego® Bricks• Republic of Malawi

O-06 Thompsons Africa
O-10 Embassy of Republic of Uganda
O-11 ETHIOPIAN AIRLINES
O-12 KENYA TOURISM BOARD

G-G Grand Prix Gourmet EXPO 2016 &WORLD GOURMET Street• SHALLOW BEE

Travel IT

S-03 Graphics Wall

• Republic of Madagascar• GLORIA HOTELS & RESORT

M-47 FINNAIR

AfricaSNOW SPORTS & RESORTS JAPANＵ-03 G-G Grand Prix Gourmet EXPO 2016 & WORLDGOURMET Street

S-02 Industrial Tourism: Tsubame-Sanjo Factory
Festival• Republic of Lesotho• TITANIC HOTELSU

S-01 "Support for the Reconstruction of Tohoku
and Kumamoto JATA Tourism Charity Auction
2016"• Republic of Botswana• Polarwest Turizm

M-46 Estonian Tourist BoardS• Republic of Angola• TURKISH Air & TravelU

Ｕ-02 SNOW SPORTS & RESORTS JAPANTS-02 MAINICHI SHIMBUN TRAVEL SERVICE• Kingdom of Swaziland• Overseas• Izmir Metropolitan Municipality

TS• Democratic Republic of the Congo• ORION TOUR• [TT-06] NIPPON TELEGRAPH AND TELEPHONECORPORATION

R-05 Asia Quest Co., Ltd.

O-01 Regional Tourism Organization of Southern
Africa (RETOSA)• Turkish Airlines Inc.

• [TT-05] Panasonic Corporation

R-02 WE CAN Co.,Ltd.

• U.S. Embassy, Commercial Service JapanO• [TT-04] Japan Voyage Navigator which
is a database of Japanese sights
JTB Corporate Sales Inc.

R-01 Ingenico epayments• Colorado Tourism Office• Yunus Emre Institute Tokyo• Izmir Chamber of CommerceR• Las Vegas Convention and Visitors
Authority• Seattle & Washington State Tourism Office• Ordu Province• Ubiquitous Computing Technology
Corporation• Mississippi River Country USA• Transsib Voyage Ltd• Konya Metropolitan Municipality• Nichiryo Business Create Co.,Ltd.

• Great River Road

• Tourist Information Centre of Primorsky
Territory• Diyarbakır Province

Q-13 KOKOSIL• Illinois Office of Tourism• Tigre de Cristal Hotel and Resort• [TT-03] National Institute of Information andCommunications Technology

Q-12 NAVITIME JAPAN Co., Ltd• Choose Chicago• The Ministry of Enterpreneurship andDevelopment of Tourism of the Sakha
Republic• [TT-02] Toppan Printing Co., Ltd.

Q-11 MITSUBISHI PAPER MILLS LIMITED• Hawaii Promotions Committee Japan• SUNRISE-TOUR LLC• [TT-01] FEAT Limited

Q-03 Chihousouhatsukeikaku （Local Emergence Plan）

Q-09 Travel Service Development Department• Travel Portland• Kamchatka Explorer Magazine

Online Travel Agencies, ICT

Q-08 HASWARE INC.

• Texas Tourism Office• Kamchatintour Travel Company

Tourism Technology

Q-01 Vision. Inc

Q-07 Minimal Technologies inc• Simon Shopping Destinations• JSC "Intour-Khabarovsk"

U

Ｕ-01 Tourism Technology

Q-06 Hara Lab, Univ. of Tokyo & Kurata Lab,Tokyo Metropolitan Univ.

• Massachusetts Office of Travel & Tourism /Discover New England• JSC "Sanatorium" Sinegorsk mineral water"

SG-02 Revitalize Japan with the Power of Travel

Q-05 DeNA TRAVEL• NYC & Company• Gorny Vozdukh Ski Resort• IMPAC Tours

Q-04 O.B.S. CORPORATION• Best Western International• Fregat Aero

SG-01 64th Poster Competition for Tourism of Japan• Palau Pacific Resort
Q• Bolivarian Republic of Venezuela• Dolphina Pacific• Palasia Hotel Palau• Amadeo Travel Solutions• Agency for tourism of the Government of
Irkutsk region• Republic of Vanuatu• Belau Tour• Alamo Rent A Car• City of Zabrze

M-41 Turkish Embassy, office of the Cultural andInformation Counsellor• Airai Water Paradise Hotel & SPA• Nigiwaiyahonten• Kurikotouge no ChayadangoU“ i enjoy ! ” Para Sports Park

Ｕ-04 “ i enjoy ! ” Para Sports ParkU

Resting Place with Entertainment Programs

Ｕ-05 Resting Place with Entertainment Programs
Z

Food Court

Z-01 The Local “Donburi” Grand Prix
• [DF-01] Rikyu• [DF-02] Nihon Ryouri Ichinomatsu• [DF-03] Hidagyu Takumi• [DF-04] Syokunin no karaage Hanadori• [DF-05] TORIKAI• [DF-06] DAISEN SANROKU KANKOUSUISHINKYOUGIKAI・KABA• The State of Eritrea• [DF-07] BUNGOSUIDOU KAMAECHOKUSOUIKIIKISENDAN• Federal Democratic Republic of Ethiopia• [DF-08] Chichibu Ekiben Study Group• Republic of Fiji

• [DF-09] Fuku Kawaku Co.,Ltd• Gabonese Republic• [DF-10] MAN MA YA• Republic of Guatemala• [DF-11] Akita Hinaiya• Republic of Guinea-Bissau• [DF-12] The Kitchen of Japanese Isolated Islands• Hellenic Republic• [DF-13] Zinenjosoba Hakone Tsukumo• Republic of Honduras• [DF-14] Chibaken Ouen Project• Republic of Madagascar• [DF-15] Awajisima to Kurae• Principality of Monaco• [DF-16] Sapporo Kyubei• Republic of Nicaragua

Z-02 World Gourmet Excellent BEER Expo

• Federal Republic of Nigeria

Z-03 World Food Court• Islamic Republic of Pakistan• [WF-01] Baan-phuthai• Independent State of Papua New Guinea• [WF-02] Ajinoumebachi• Republic of Peru

• [WF-03] Restaurant Istanbul Ginza• French Polynesia• [WF-04] Karajishi• Saint Lucia• [WF-05] Mama's Kitchen

P-02 TOURISM AUSTRALIA• Saint Vincent and the Grenadines• [WF-06] Hungary Wine Dining AZ Finom

P-03 New Caledonia Tourist Office /Air Caledonie International• Independent State of Samoa• [WF-07] MALAYSIA KITCHEN• Republic of San Marino• [WF-08] Kamenosuke Ramen

P

Pacific

P-01 Guam Visitors Bureau• JAPAN GUAM TRAVEL ASSOCIATION （JGTA）• Pleasure Island Guam
• Skydive Guam Inc.

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2016 PR/Advertising Activities

PR and Promotion Activities[Year 2016 Theme, Key Visuals]
1. Theme Expression

In the first fiscal year of the event, it declared “New Travel Begins” while “Move,
See. Feel.” was selected as a theme to inspire action in the second year. Positioning thesecond-year declaration as inspiration for the third year, a theme slogan for this year
was considered.
In its third year in 2016, referred to as “jump,” following “hop” and “step” for thelast two years, a themed slogan was unveiled – the “significant leap forward” -- for the2020 Tokyo Olympics.

<English>

Be part of the world. Travel.

2. Key Visuals<Design Concept>
Brea k ing away f rom a stereot y pica l image of “sightseeing” and “travel ”
characterized by scenic spots, antiquities and places of interest, new designs werecreated to highlight the year of “jump” by giving expression to travel styles andchanging forms of travel such as activities at destinations and exchanges and dialogues
with a wide variety of ethnic groups.
●About Original Drawing of Ukiyo-e
The ukiyo-e (Japanese woodblock prints) of Fukuroi-juku illustrates popular
traditional circular kites of the region f lying high in the sky, depicting the “jump”
and the “significant leap forward.” Fukuroi-juku was a postal station located near the
halfway point between Tokyo and Osaka on the Edo period’s Fifty Three Stages of
the Tokaido. The design was based on one of the 100 beautiful spots in the countries
dubbed “Enshu-akiba Distant Views with Fukuroi Flying Kite” by Hiroshige Utagawa,second generation.

[Internet Development]
Advertising primarily focused on “listing ads linked with searches,” “display ads by ad networks” and on-line ads in efforts
to boost recall and penetrate markets with higher interest in travel and tourism. Measures were taken to draw consumers to theofficial website and increase traffic by introducing editorial ads in media with travel pages.
Also, B2C pages in English were prepared from 2016 to heighten visibility with Internet ads.
<Internet Ad Target>
Ad Area: 5 prefectures in Kanto (Tokyo, Kanagawa, Saitama, Chiba and Ibaraki)
Official Website
Interest: Internet users with interest in travel, transportation, leisure,・Display of detailed information
outdoors
・Display of stage and event contents<Access Results>

Page view counts: 2,692,060 PV (up 20.3% year-on-year)
Session counts: 766,491 sessions (up 29.5% year-on-year)
User counts: 524,517 (up 27.1% year-on-year)

・Search of in-booth projects andsponsors/exhibitors information
・Posting of participatingorganizations’ website banners

YDN ／ GDN (display network) Sept. ~・Target consumers interested in travel throughannouncements via email of user members topromote visiting the event

Media, News Websites and News Portals
Exclusive to Travel

Approach consumers receptive to trends in thetravel industry

for mobile

FB Fan-page ／ Twitter

Digital Version Sept.19~25
for PC・D istribute timely and updated information
using FB/Twitter
・FACEBOOK campaigns to attract the travelminded consumers (No. of “like”: 25,536)

Publicity cooperation by LIVE JAPAN and others

Listings: September 9~25
Post listings to attract groups by search
needs

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[Advertising Media]
Running of advertisements beginning September included transit,
newspaper editorial, cable TV and magazines. In addition to ads on
overall projects, exclusive ad announcements of JAPAN NIGHT wereconducted to position it as a PR event this year.

●Door-side ads a total of 230 sheets・Yurikamome Line: 230 sheets (9/1 –9/30)◆Transit Ads● A bove windows (inter-size) a
total of 630 sheets・M arunouchi Line: 400 sheets(9/9 – 9/22)
・Y urikamome Line: 230 sheets(9/12 – 9/25)● Hanging banner above windows (B3 size w/
JAPAN NIGHT) a total of 9,960 sheets・A bove-window ads on JR East Lines: 5,840
sheets (9/19 – 9/25)
・Hanging banner ads on Yurakucho andFukutoshin Lines: 2,000 sheets (9/19 – 9/22)
・H anging banner ads on Tokyo Metro Lines:
1,310 sheets (9/19 – 9/25)
・A bove-window ads in Tokyo Metro buses: 810
sheets (9/15 – 9/21)● J R hanging banner ads (B3 size) a total of
7,660 sheets・Keihin-Tohoku Negishi and Chuo Lines (rapidtransit/local trains), Keiyo Line, Saikyo Lineand Rinkai Line: 9/22 – 9/23
・Yamanote and Yokosuka-Sobu Lines (rapidtransit): 9/23 – 9/25
・Shonan-Shinjuku and Ueno-Tokyo Lines: 9/22
– 9/25● Station posters (B1 size) a total of
200 sheets
・Tokyo Metro: 60 sheets (9/1 – 9/25)
・Tobu Railway: 140 sheets (9/1 – 9/25)●Above windows (inter size) a total of 1,360 sheets
・Tokyo Metro: 1,360 sheets (9/9 – 9/22)●Frame face ads a total of 370 sheets・Yurikamome Line: 370 sheets (9/19 – 9/25)◆Advance Announcement Tools●A nnouncement posters (B3 size) a
total of 1,800 sheets[Offers] Companies of Japan Associationof Travel Agents’ board members andtheir regional sales offices; Japan Travel
and Tourism Association members;sponsor companies; exhibitors; andgovernment-affiliated organizations(early Sept. – 9/25)●L eaflets for general visitors <inJapanese> (A4 size) a total of about
75,000 sheets[Offers] Companies of Japan
Association of Travel Agents’ board
members and its members; Japan
Travel and Tourism Association
members; JTB, KNT, NTA; sponsor
organizations; exhibitors; Mitsui
Fudosan Facilities (early Sept. – 9/25)● Leaflets for trade visitors (A3 half-hold size)a total of 32,000 sheets[Offers] Companies of Japan Association of Travel
Agents’ board members and their regional sales
offices; Japan Travel and Tourism Association
members; sponsor companies; exhibitors; tourismrelated events (late Aug. – 9/25)● L eaflets for general visitors <in English> (A4size) a total of about 4,500[Offers] Direct mail to the members of the U.K.
Chamber of Commerce and American Chamber ofCommerce (early Sept. – 9/25)
Contents of the leaflet in English were sent
to 5,760 members of American Chamber ofCommerce and the U.K. Chamber of Commercein the form of E-Newsletter. Subject to show apassport or ID, no admission was charged to nonJapanese visitors.

◆Media Announcement● Yomiuri Shimbun:
Sept 21st issue;
5-column
editorial ad inTokyo evening
edition● Nihon Keizai
Shimbun: Sept.
19th issue;
5-column
editorial ad innational morning
edition●K ankokeizai News: Aug. 27th issue●W ing Travel Weekly: Sept. 19th issue;
Tourism EXPO Japan special edition●M agazine ads●A ll Nippon Airways domestic in-flightmagazine “Tsubasa no Okoku” (Sept. issue)● J apan Airlines domestic in-flight magazine“SKYWARD” (Sept. issue)●P roject Design Monthly (Oct. issue)● T V and outdoor vision● T abi Channel: 30-sec CF; 60 runs●C
 artoon Network: 30-sec CF; 30 runs●K ansai International Airport KIX Information
Board: 15-sec CF; 9/1 – 9/27
●H
 aneda Future Vision at Haneda Airport:
15-sec CF; 9/1 – 9/27
● Asahi Shimbun: Sept 22nd issue; 10-column editorial ad in Tokyo morning edition*Thanks to the press cooperation, many papers
Publicity cooperation by Asahi Shimbun and digital version etc.

◆Official Facebook
Tourism EXPO Japan

Official Facebook

carried respective publicities.

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2016 Public Relations Activities[Publicity Activities]
In efforts to generate attention from media, a total of 15 press releases were issued starting in March until the event's opening. Press
releases were issued on all five programs in the forum during the event. The announcement of “Booth Grand Prix” and a press release on
the final visitor counts were also made available as follow-up efforts.
The first press conference on the event summary on Wed, May 25 was followed by a press meeting disclosing general descriptionof Tourism EXPO Japan and a new approach with the “Japan Travel Month” program on Thu, Sept. 1. On the grand opening day, theorganizer’s press conference was also conducted. Other significant PR achievements included event announcements and branding activities.

Media Exposure
4-day total: 771 media, 1,365 persons (up 20.1% year-on-year) (a total of 649 media, 1,137 persons in 2015)

Sent invitations to the event coverage to major media, including TV, major newspapers and wire services, more than 1,300 journalists athome and abroad visited the event site.

■ Exposure Volume: 1,737 media in total
A total counts of 1,737 media exposure, including TV, newspapers and web news (as of 10/12/2016).

■ TV: 14 Programs
The event was exposed in a total of 14 programs broadcast by NHK and other TV stations. Nationwide news coverage included
TX “WBS” and NHK “Shutoken Network” (about 2 minutes) and TX “News Answer” and EX “Good Morning!” (about 4 minutes). In
addition, regional TV stations such as Chukyo and Fukui broadcast the event.

 ajor Newspapers, News Agencies, Sports■M
Newspapers, Magazines: 205 Media■ WEB: 1,518 Media
Stories were widely exposed through the websites of Asahi
Shimbun, Yomiuri Shimbun, Kyodo News Service and Jiji Press.
Also, thanks to coverage on web news of NHK and other key TV
stations, other portal sites such as influential Yahoo! published theevent. The total exposure website count reached 1,518.

In addition to major
nationwide newspapers such
as Asahi Shimbun, Yomiuri
Shimbun, Sankei Shimbun andNihon Keizai Shimbun, local
newspapers ran a variety ofstories.

Media invitees from abroad also covered
the event.
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List of JATA Tourism EXPO Japan 2016 Sponsors, Supporting Organizations[Event Name] JATA Tourism EXPO Japan 2016
[Organizers] Japan Travel and Tourism Association (JTTA, Public Interest Incorporated Association) / Japan Association of Travel Agents (JATA, General Incorporated Association)
Organizing Committee[Official Sponsor] JCB Co., Ltd. *Sponsor for all operations<Chairman>
Norio Yamaguchi Chairman & CEO, Japan Travel and Tourism Association[Sponsors by Operation]◉ Travel Showcase
Gold Sponsor: Mitsui Fudosan Co., Ltd.
Silver Sponsors: ALL NIPPON AIRWAYS CO., LTD. / Japan Airlines Co., Ltd. / NARITA INTERNATIONALAIRPORT CORPORATION / East Japan Railway Company / HITO-Communications, Inc. / Tokyo
Good Manners Project Association
Bronze Sponsors: Oriental Land Co., Ltd. / Tokio Marine & Nichido Fire Insurance Co., Ltd. / Hawaii
Tourism Japan[Allied Sponsors] HOKKAIDO RAILWAY COMPANY / Central Japan Railway Company / West Japan
Railway Company / Shikoku Railway Company / Kyushu Railway Company◉ Tourism EXPO Japan Forum
Forum Bag Sponsor: Ministry of Tourism of the Republic of Indonesia
Forum Strap Sponsor: Tourism Authority of Thailand◉ JAPAN TOURISM AWARDS
Sponsor: JCB Co., Ltd.

<Vice Chairman>
Hiromi Tagawa
Chairman, Japan Association of Travel Agents (JATA)<Members>
Hiroyuki Ishige	Chairman & CEO, Japan External Trade Organization (JETRO, Incorporated
Administration Agency)
Susumu Ishihara	Chairman, Kyushu Tourism Promotion Organization (General Incorporated
Association)
Chairman of the Board, ANA Holdings Inc.
Shinichiro Ito
Director, Chairman, Japan Airlines Co., Ltd.
Masaru Onishi
Chairman and Chief Executive Officer, JCB Co., Ltd.
Takao Kawanishi
Chairman & CEO, World Air-Sea Service Co., Ltd.
Jungo Kikuma
Tetsuya Kobayashi President, Japan Hotel Association
Koji Kondo	Vice President, All Nippon Travel Agents Association (ANTA, General Incorporated
Association)
Hiroshi Suda	Co-Chairperson, Tourism Committee, The Japan Chamber of Commerce andIndustry
Hiroyuki Takahashi President & CEO, JTB Corp.
Akihiko Tamura	Commissioner, Ministry of Land, Infrastructure, Transport and Tourism Japan
Tourism Agency
Kazuyoshi Togawa President, KNT-CT Holdings Co., Ltd.
Tetsuro Tomita	Chairman, Committee on Tourism of Keidanren , Vice Chairs of the Board of
Councillors, Japan Business Federation (Keidanren)
Kenichi Niitsu	Senior Managing Director, Secretary General, Japan Shopping Tourism
Organization
Toru Haritani
Chairman, Japan Ryokan & Hotel Association
Takeo Hirata	Secretary General, Secretariat of the Headquarters for the Tokyo 2020 Olympic
and Paralympic Games, CABINET SECRETARIAT
Ryoichi Matsuyama President, Japan National Tourism Organization (JNTO)
Kazuaki Maruo
Executive Chairman, NIPPON TRAVEL AGENCY CO., LTD.
Koichi Morimoto	Director-General for International Affairs, Ministry of Education, Culture, Sports,
Science and Technology
Regional Director, Finance, Board of Airline Representatives of Japan (BOAR)
David Spence[Advertising Sponsors]◉ Off-site Advertising
Entrance Information Board Side Ad: MALDIVES MARKETING & PR CORPORATION / Tokyo
Convention & Visitors Bureau
Moving Sidewalk Poster Board Ad: JCB Co., Ltd. / Tokio Marine & Nichido Fire Insurance Co., Ltd. /NATIONAL TOURIST OFFICE OF SPAIN
Galleria Banner Ad: JCB Co., Ltd. / Ministry of Tourism of the Republic of Indonesia / MALDIVESMARKETING & PR CORPORATION
Each Hall Media Core: JCB Co., Ltd.
◉ On-site Advertising
Hanging Banner Ad: East Japan Railway Company, Tohoku Tourism Promotion Organization /JTB Corp. / BANGLADESH TOURISM BOARD / NEPAL TOURISM BOARD / India Tourism, Tokyo/ MALDIVES MARKETING & PR CORPORATION / Tokyo Convention and Visitors Bureau / East
Japan Railway Company / HOKKAIDO RAILWAY COMPANY / Ministry of Tourism of the Republicof Indonesia
Wall Surface Hanging Banner: Ministry of Tourism of the Republic of Indonesia
Pole Banner Ad: JCB Co., Ltd. / Tokyo Convention and Visitors Bureau
Hall Entrance Pole Banner Ad: MALDIVES MARKETING & PR CORPORATION
Entrance Floor Ad: MALDIVES MARKETING & PR CORPORATIONStage Area Ad: Ministry of Tourism of the Republic of INDONESIA
Brochure Distribution: Tottori Prefecture Tourism Exchange Stations Tourism Strategy Division /Rakuten Inc. / Dow Jones Japan K.K. / ATOUT France◉ Site Promotion
Travel Showcase Guidebook Ad: JCB Co., Ltd. / FINNAIR / ALL NIPPON AIRWAYS CO., LTD. / Japan
Airlines Co., Ltd. / Japan Shopping Tourism Organization / Ministry of Tourism of the Republicof Indonesia / A2A Town (Cambodia) Co., Ltd. / Joint Tourism Promotion Cooperation Initiative
for Balkan Region / Macao Government Tourism Office / NARITA INTERNATIONAL AIRPORTCORPORATION◉ In advance Media Ad
Official Website Banner Ad: Turner Japan K.K. / FINNAIR / Event Banking / Ministry of Tourism of
the Republic of Indonesia / Japan Recreational Vehicle Association / NEPAL TOURISM BOARD◉ Business Session
Guidebook Ad: Joint Tourism Promotion Cooperation Initiative for Balkan Region / Ministry of
Tourism of the Republic of Indonesia

Planning Committee<Chairman>
Hiromi Tagawa

Chairman, Japan Association of Travel Agents (JATA)<Vice Chairman>
Shigeto Kubo
President & COO, Japan Travel and Tourism Association<Special Advisor>
Yoshiaki Hompo	Specially-appointed Prof. of Tokyo Metropolitan Univ. and Tokyo Institute ofTechnology<Members>
Satoshi Akiho	Senior Director Tourism & Inbound Promotion Marketing & Sales Planning, ALL
NIPPON AIRWAYS CO., LTD.
Director & General Manager, Global Projects, JTB Corp.
Satoshi Inoue
Atsushi Otsuki
E xecutive Director and Senior Executive Officer, Sales & Marketing Headquarters
Co-Head, Individual Travel Sales Headquarters Head, NIPPON TRAVEL AGENCY
CO., LTD.
Yasuhiro Okanishi	Director General for Planning and Promotion, Secretariat of the Headquarters for
the Tokyo 2020 Olympic and Paralympic Games, CABINET SECRETARIAT
Masato Ogawa
Executive Vice President & COO, ANA Strategic Research Co., Ltd.
Executive Vice President, Japan National Tourism Organization (JNTO)
Morihiro Kawata
General Manager, Overseas Travel Department, KNT-CT Holdings Co., Ltd.
Jun Kawano
Yasuto Kawarabayashi	Vice Commissioner, MLIT / Japan Tourism Agency
Fumiyo Saito	General Manager, Public Relations DIV., CSR Promotion Headquarters, HANKYUTRAVEL INTERNATIONAL CO., LTD.
Eiji Sawayama	Vice President, Tourism Promotion, Managing Division Passenger Sales, Japan
Airlines Co., Ltd.
Tadashi Shimura
President, Japan Association of Travel Agents (JATA)
Yoshihiro Zenno	Director, Project General Manager Office of World Sports and Culture Forum2016, Ministry of Education, Culture, Sports, Science and Technology-Japan
General Manager, MARKETING DEPARTMENT, East Japan Railway Company
Atsushi Takahashi
Tetsunori Dambara Managing Director, MIKI TOURIST
Toshiro Yajima
General Manager, Public Relations Office, Japan Association of Travel Agents (JATA)
Yasuhiro Watanabe Full-time Professor, Business Management, J.F. Oberlin University[Support] M inistry of Land, Infrastructure, Transport and Tourism / MLIT Japan Tourism Agency/ Ministry of Internal Affairs and Communications / Ministry of Foreign Affairs /Japan Sports Agency / Agency for Cultural Affairs, Government of Japan / Ministry ofAgriculture, Forestry and Fisheries / Ministry of Economy, Trade and Industry / Ministry of
the Environment / Tokyo Metropolitan Government / Tokyo Convention & Visitors Bureau /Japan National Tourism Organization (JNTO) / Japan External Trade Organization (JETRO)/ Japan Business Federation (Keidanren) / The Japan Chamber of Commerce andIndustry / The Tokyo Chamber of Commerce and Industry[Planning / Operation] JATA Tourism EXPO Japan Promotion Office[Business Cooperation]◉ Appreciation Get Together Cooperation
Okinawa Convention & Visitors Bureau / Kumamoto Prefecture Tourism Federation / DELTA
International Co., Ltd. / MADAGASCAR EXPLORER / Joint Tourism Promotion Cooperation
Initiative for Balkan Region / Katsushika City / Aichi Prefectural Government
Advertising/ PR Cooperation◉
ALL NIPPON AIRWAYS CO., LTD. / Japan Airlines Co., Ltd. / Tokyo Metro Co., Ltd. / TOBU RAILWAY
Co., LTD / East Japan Railway Company / Japan Airport Terminal Co., Ltd. / NEW KANSAIINTERNATIONAL AIRPORT CAMPANY, LTD.
<JAPAN NIGHT>◉ Organizers
Japan National Tourism Organization (JNTO) / Japan Travel and Tourism Association / Japan
Association of Travel Agents (JATA)◉ Support
Ministry of Land, Infrastructure, Transport and Tourism / MLIT Japan Tourism Agency / Ministry ofInternal Affairs and Communications / Ministry of Foreign Affairs / Japan Sports Agency / Agency
for Cultural Affairs / Ministry of Agriculture, Forestry and Fisheries / Ministry of Economy, Tradeand Industry / Ministry of the Environment / Tokyo Metropolitan Government / Tokyo Convention& Visitors Bureau / Japan External Trade Organization (JETRO) / Japan Business Federation(Keidanren) / The Japan Chamber of Commerce and Industry / The Tokyo Chamber of Commerceand Industry / Chuo City / Chuo City Tourism Association / The Center For Promotion Of FolkPerforming Arts
◉ Sponsors
JCB Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD. / Japan Airlines Co., Ltd. / Tokyo Good Manners
Project Association◉ Cooperation
Nihonbashi-Bridge Preservation Society / Nihonbashi-Renaissance / Tokyo Chuo-Oodori-Kai / Nihonbashi
Kitazume Shotengai / Nihombashi Restaurant Association / Mitsui Fudosan Co., Ltd. / Japan Sake andShochu Makers Association / Yamanashi Tourism Organization (Public Interest Incorporated Association)◉ Site Sponsors
CongresSquare Nihonbashi / BELLESALLE TOKYO NIHOMBASHI(* random order)(as of Sept 1, 2016)

Tourism Information Exhibition Representing Asia Participated by More Than 480
Companies and Organizations from 50 Countries and Areas of the World

The 32nd Korea World Travel Fair 2017

Date: June 1 (Thu) – June 4 (Sun), 2017
Venue: 1F, Halls A & B, COEX
Organizer: K orea World Travel Fair (KOTFA 2017)
Planning Committee

Currently accepting applications (until March 31, 2017)www.kotfa.co.kr

Korea World Travel Fair (KOTFA) and Tourism EXPO Japan made an agreement to cooperate on tourism promotion for the events.

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Reserve your booth now!

180,000 visitors to gather for T-EXPO
Date: Thursday, September 21-Sunday, September 24, 2017
Venue: Tokyo Big Sight

42,000TEJ* consists offive major programs:

TEJ attracts overtravel professionals● Tourism EXPO Japan Forum● Travel Showcase● Business Meetings

15

Maximumsessions of
productive prearranged
business meetings on the 1st day● JAPAN TOURISM AWARDS

1,000● JAPAN NIGHT

professionals
Overattend the International
Tourism Conference＊TEJ: Tourism EXPO Japan●Exhibition Fee（Application Deadline: Friday, April 28, 2017）
1. Standard Booth (9㎡) Package: 486,000 JPY (Tax Included)
2. Space Only (9㎡): 432,000 JPY (Tax Included)※Minimum of 4 spaces registration is required.

※8% Early-Bird Discount is applied to applicants who register byTuesday, February 28, 2017
Application Request
Form is Available Online

http://t-expo.jp/en

Organized by
Japan Travel and Tourism Association (JTTA)
Japan Association of Travel Agents (JATA)

E-mail: event@t-expo.jp
For more information

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Phone: +81(0)3-5510-2004
http://t-expo.jp/en

2016/12/12 午後1:59