REPORT
October 26 (Thursday) – 29 (Sunday), 2023
INTEX OSAKA

OSAK A[ KANSAI]

Open theDoor tothe Future

See Your Future Travels
No. of Exhibitors

No. of Visitors Total: 148,062 Visitors

70 countries and regions
1,275 companies and organizations

October 26 (Trade & Business Day) 23,071

October 28 (General Public Day) 48,305

October 27 (Trade & Business Day) 26,089

October 29 (General Public Day) 50,597

Organizers: Japan Travel and Tourism Association, Japan Association of Travel Agents (JATA), Japan National Tourism Organization (JNTO)

Tourism EXPO Japan 2023

The "Restart of Nippon"– TEJ Draws 148,062 Visitors to Kansai!
The Japan Travel and Tourism Association, Japan Associationof Travel Agents (JATA), and Japan Nationa l Tourism
Organization (JNTO) jointly organized "Tourism EXPO Japan(TEJ) 2023 OSAKA /KANSAI" from Thursday, October 26 to
Sunday, October 29, 2023, at INTEX OSAKA. Under the 9th
TEJ in 2023’s main theme of "Open the Door to the Future,"
it drew 1,275 companies and organizations from 70 countries
and regions around the world as exhibitors, attracting 148,062
visitors during the exhibition period. It underscored Osaka andKansai as vibrant amid its preparation for the Expo 2025 Osaka,
Kansai, Japan.
The theme of the trade and business day forums on October
26 and October 27 was "Rethinking Tourism for a Better Future.”
In addition to a keynote speech "Creating an Expo of the new
era together" the 6th TEJ Ministerial Round Table brought
together tourism ministers and leaders of tourism from ninecountries and executives of five global tourism organizations. Itfeatured a diverse exchange of views on sustainable tourism andcommunities. At a press conference, JATA Chairperson Hiroyuki
Takahashi explained the significance of rethinking tourism,
saying, "We need to develop travel that is appropriate for the postCOVID-19 pandemic,” including responses to the SDGs anddecarbonization. He also expressed his enthusiasm for "taking

the opportunity at TEJ, which exhibited a wide range of styles
for the new era, to connect it to the World EXPO". The event was
attended by 529 buyers and 1,037 sellers, generating 5,768 businessdiscussions held on a pre-registration basis, with activities toensure that the opportunities for renewed growth was not missed.
Many of the exhibitors were focused on the future, such assustainable tourism, EXPO 2025, workcations, and virtual reality(VR) connecting the past with the future, which were well received
by participants, including
on general public days –the weekend on October
28 and 29.
To u r i s m E X P OJapan 2024, marking the60th anniversary of theliberalization of overseas
travel that opened thedoor to globalization for
From left:
the Japanese, is scheduled Tourism EXPO Japan 2023 OSAKA / KANSAI PR
Ambassador NMB48 (Karin Kojima, Yuina Deguchi,
f r o m T h u r s d a y , Keito Shiotsuki); Japan National Tourism Organization(JNTO) President Atsumi Gamo; Japan Association of
September. 26 to Sunday, Travel Agents (JATA) Chairperson Hiroyuki Takahashi;Travel and Tourism Association President
September 29, 2024 at Japan
Hitoshi Saimyo; OSAKA CONVENTION & TOURISM
BUREAU Chairman Shinichi Fukushima; Osaka /TOKYO BIG SIGHT.
Kansai World EXPO official character MYAKU-MYAKU

2014❶Forum & Seminars

Top leaders in the field of tourism from around the world gathered under the theme "Rethinking Tourism for a Better Future"
The 6th TEJ Ministerial Round Table in collaboration with UNWTO, Keynote Speech, Thematic Symposia, Tourism Professional Seminars❷Exhibitions

Number of exhibitors: 1,442 booths, 1,275 companies/organizations (including Travel Solution Exhibition)
Under the theme of "Open the Door to the Future," the special exhibition was heightened❸Business Meetings

Number of registered participants: 1,037 sellers, 529 buyers
Number of business discussions: 5,768
Exhibitors held a two-day exhibition and business meetings to pursue business efforts.

❹Exchange Programs"Welcome Reception" on the first day featured traditional dances, live music, and performances from India, Hyogo, and Osaka

Cooperative Events to Create Synergy
Jointly hosted by VISIT JAPAN Travel & MICE Mart 2023

2015

2016

2017

p

2

2019（Osaka）

2020（Okinawa）

2022

Co-organizer： Nikkei Inc.

Gathering of companies, organizations, DX-related service companies that support the tourism businesses in the new era (43 companies/
organizations)

Pick u2018

Organizer: Japan National Tourism Organization (JNTO)

Overseas travel agencies (33 countries/regions, 258 companies) and Japanese tourism-related businesses (300 companies/organizations) gathered
for business meetings (October 26-28) (7,395 business meetings held)

Co-host: Travel Solutions Exhibition 2023

■ Results of Tourism EXPO Japan

4 Events

Tourism EXPO Japan 2023

NMB48 Appointed as PR ambassadors for
Tourism EXPO Japan 2023 OSAKA / KANSAI.

Tourism EX PO Japan 2023 OSAK A / K ANSAI featured t hreemembers of t he performing group NMB48: Karin Kojima,
Yuina Deg uchi a nd Keito Shiotsu k i, which was appointed as PR
ambassadors for Tourism EXPO Japan 2023. At the press conference,
they expressed their enthusiasm for the event, saying, that they hopeto liven Osaka, which is also their base of business. During the event,they were very active as PR ambassadors, speaking at the Welcome
Reception and enjoying the various booths and food corners.

NMB48 Captain:
Karin Kojima

NMB48:
Yuina Deguchi

NMB48:
Keito Shiotsuki

3

2023

Opening Ceremony / Forum

Opening Ceremony
オープニングセレモニー

October 26 (Thu.) 9:30 a.m. - 10:00 a.m.
INTEX OSAKA / INTEX Plaza A Stage

Kenichiro Yamanishi,
Chairman & CEO,Japan Travel and Tourism Association

Tomoyuki Ishizuka,
Vice Commissioner,
Japan Tourism Agency

Zoritsa Urosevic
Executive Director,
World Tourism Organization(UNWTO)In Prime Minister Fumio Kishida’s video message he said that "Tourism is the trump card inJapan's regional revitalization. While addressing the issues of domestic overtourism, Japan will
also implement economic measures for overseas travel, which is moving recovery.”Theme

TEJ Opens in Osaka for the First Time Since 2019,
Themed ’Open the Door to the Future'
At the opening ceremony on the first day, Kenichiro Yamanishi,
Chairman & CEO, Japan Travel and Tourism Association, expressed
his enthusiasm, saying that "People's values have changed dramaticallyafter the pandemic, and the tourism industry needs to evolve for the
future. This is a great opportunity for Japan's tourism industry to unite
and present a vision of the future of travel to the world." He said it willcontinue to promote the three basic strategies of the "Tourism Nation
Basic Plan" -create sustainable tourism destinations, recover inboundtourism, and expand domestic exchanges in efforts toward striving forthe revival of Japan as a tourism-based nation.
“We saw a high level of public-private partnership at the TEJ,”
said Zoritsa Urosevic, Executive Director of the World Tourism
Organization (UNWTO), noting that its success will help ensure thesuccess of the World EXPO.

Keynote Speech
Theme［Hosts and Guests on the Stage］
Guests: Tomoyuki Ishizuka, Vice Commissioner, Japan Tourism Agency / Yasaburo Hikasa,
Director-General, Kansai District Transport and Tourism Bureau / Zoritsa Urosevic,
Executive Director, World Tourism Organization (UNWTO) / Shinichi Fukushima, Chairman,
OSAKA CONVENTION & TOURISM BUREAU / Maribel Rodriguez, Senior Vice President,
World Travel & Tourism Council (WTTC) / Roshan M. Thomas, Director, Ministry of Tourism,
Government of India, Republic of India / Francois Southarewsky, CCO-Aeronautical, Kansai
Airports / Alhasan Aldabbagh, President of APAC Markets, Saudi Arabian Tourism Authority/ Kenichiro Ochi, Managing Executive Officer, Japan Airlines Co., Ltd. / Shinya Katanozaka,
Chairman, ANA HOLDINGS INC. / Hiroaki Iwaki, Administrative Officer, General Manager ofMarketing Department, West Japan Railway Company / Daisuke Takagi, Manager, Group
Business Development Div., Hankyu Hanshin Holdings, Inc. / Kentaro Shimada, Manager,
Business Strategy Division, Kintetsu Group Holdings Co., Ltd. / Ryuta Teramoto, Director of
Sales, Hawai'i Tourism Japan / Hisayasu Suzuki, Executive Vice President, Japan Airport
Terminal Co., Ltd. / Kenichi Yoshikawa, CEO, BRIDGE MULTILINGUAL SOLUTION, INC..
Organizers: Kenichiro Yamanishi, Chairman & CEO, Japan Travel and Tourism Association /Hiroyuki Takahashi, Chairperson, Japan Association of Travel Agents (JATA) / Atsumi Gamo,
President, Japan National Tourism Organization (JNTO)

October 26 (Thu.) 1:15 p.m. - 1:45 p.m.
INTEX OSAKA International Conference Hall

In his keynote address, Masaru Ishikawa, EXPO Site Operation
Producer, Japan Association for the 2025 World Exposition, discussed
the changing nature of EXPOs and the relationship between Japan and
EXPO '70, and expressed his enthusiasm for the Osaka-Kansai EXPO.
Since the first World EXPO in London in 1851, he explained thatmajor cities around the world have hosted expositions, including thefirst official participation of the Meiji government in the 1873 Vienna
EXPO, which led to Japan holding the inaugural National Industrial
Exposition four years later.
EXPO '70, which was originally intended to showcase "national
prosperity," was transformed after the two world wars into a site topresent "affluent lifestyles" with the participation of corporations,and then into a place to highlight "solutions to problems" with the
1994 General Assembly resolution of the Bureau International desExpositions (BIE). The EXPO became a venue to present a "starting
point" rather than an "arrival point," which led to the 2005 Aichi EXPO,

October 26 (Thu.) 2:20 p.m. - 4:20 p.m.
INTEX OSAKA International
Conference Hall

Rethinking Tourism for a Better Future

Keywords: Sustainability and Community
The 6th TEJ Ministerial Round Table was held in a hybrid format,
with a real venue and live streaming in English and Japanese,bringing together 14 ministers and tourism administrators fromnine countries and representatives of five international tourism
organizations: UNWTO, WTTC, ETC, PATA and ATTA.
In her opening remarks, UNWTO Executive Director Zoritsa
Urosevic said, "Many tourist destinations have seen a recovery indemand, with some regions even exceeding the pre-pandemic levels.
We hope to use this resilience as a driving force for a better world."
Marjorie Dewey, President of Connect Worldwide Japan,
moderated the session, which was followed by speeches by eachparticipant on the theme of "Rethinking Tourism for a Better Future."
Most of them stated that they would emphasize the promotionof tourism centered on sustainability and consideration for andcontribution to communities, with a number of key words such as"responsible tourism" and "regenerative tourism" mentioned.

Creating an EXPO of the new era together Keynote Speaker Masaru Ishikawa,

Collaboration：

Moderator
Time to "Rethink” the Challenges
Amid Tourism’s Revival

Marjorie Dewey

President, Connect Worldwide Japan Co., Ltd.

Tourism has great potential for economic growth,
helping to establish communities and promotecultural understanding. While tourist destinations around the world areonce again welcoming many tourists, issues such as regional impact
and over-tourism are also emerging again. Opinions were exchanged
from various perspectives on how to act toward these goals.

EXPO Site Operation Producer, Japan Association for the 2025 World Exposition

The Legacy of EXPOs is "People" - Connecting Osaka-Kansai EXPO the Next Generation

4

The 6th TEJ Ministerial Round Table

which focused on environmental issues.
He emphasized that the Osaka-Kansai
EXPO will work on "EXPO DX," which will
use electronic admission tickets and othermeans to reduce congestion, which was an
issue at the Aichi EXPO. It will also featuretheme weeks at regular intervals to discuss
global issues, as well as a "Future Society
Showcase Project" that will employ cuttingedge technologies and services from theMasaru Ishikawa
private sector.
The legacy of the EXPOs is the "people,"
Ishikawa emphasized, noting that the 1970 Osaka EPXO had a great
impact on the leaders of modern society. The EXPO you see is for a day,but the EXPO you attend is for a lifetime. I hope that you will join us in
making this a historic event.

Signing Ceremony of the Private Sector
Commitment to the UNWTO Global Codeof Ethics for Tourism

Government of India, Republic of India
Incredible India-Visit India 2023

5

2023

Forum

Adventure Tourism Symposium

Thematic Symposia● Organizers: Japan Adventure Tourism Organization / JTB Corp.

October 27 (Fri.) 10:30 a.m. - 5:00 p.m. INTEX OSAKA International Conference Hall

Symposium on Promoting Japanese Outbound Travel
●

Theme

10:30 a.m. –12:00 p.m.

The post-pandemic comeback of Japanese outbound travel

How to harness quickly the potential of 23 million travelers

Following Ishizuka's statement that the Japan Tourism
Agency has been implementing a policy package for earlyrecovery of outbound travel since March 2023, Miyazaki
reported on the Japanese outbound survey conducted laterin August, which revealed that 45% of the respondents had
traveled abroad. Of the 55% who have not traveled abroad,approximately 17 million are interested in overseas travel,"
he said, emphasizing that this potential market must be
tapped in order to revive the market in the mid- to longterm.
In the panel discussion that followed, the threepanelists reported on the trends of Japanese tourists intheir respective countries, and noted that the return ofdemand was slower in Thailand and Malaysia than inother countries, at 50% of the pre-pandemic level. In Spain
and Asia in general, including Japan, are at only 50% level.

As a recommendation to promote outboundtravel, Kazama said, "In 2019, when the numberof Japanese who visited Spain reached 680,000,
there were two long major holidays, suggestingthat long holidays are directly linked to demandof long-haul travel. Fujimura said that Thailand
is presenting new approaches such as wellness,but awareness is not sufficient. He expressed hopethat travel agencies would proactively update
information and appeal to consumers.
Shimizu added that, "When charter f lights from
Malaysia depart from Japan, empty seats are conspicuous
but expressed optimism that it can stimulate demand. In
response, Ochi said he is hopeful that the government will
promote overseas travel as a national policy in efforts tomaintain air routes that support two-way tourism.

Tomoyuki Ishizuka

Toshiya Miyazaki

Tomoyuki Ishizuka, Vice Commissioner, Japan Tourism Agency

Research Report

Toshiya Miyazaki, Leader, Tourism Policy Team, Mitsubishi Research Institute, Inc.
Yoshinori Ochi

Hiromi Kazama

Toshiya Miyazaki

Commentator

Yoshinori Ochi, Visiting Professor, Department of International Tourism Management, Toyo University

Panelists

Hiromi Kazama, Promotion Manager,Tourist Office of Spain
Kimiko Shimizu, Marketing Manager, Osaka Branch, Tourism Malaysia
Yoshiaki Fujimura, Marketing Manager, Tokyo Office, Tourism Authority of Thailand

EXPO × Tourism Symposium●

Kimiko Shimizu

Kensuke Takada, Global Marketing Director (ATTA Ambassador), Japan Adventure Tourism Organization (JATO)

Masaki Yamashita

Hiroshi Kawaguchi

Yoshihito Yamamoto

Mao Nishiki

Research & Consulting Co.

Hiroshi Kawaguchi, General Manager, Oku Japan KK
Yoshihito Yamamoto, Chairman, Yoshinoyama Tourism Association, CEO, Yoshinoso Yukawaya
Mao Nishiki, Chief Planning & Sales Manager, Travel Product Planning & Sales Promotion Division, Headquarters, Kyoto by the Sea DMO
Kensuke Takada

Tourism Professional Seminar

1:00 p.m. – 2:30 p.m.

Sustainable Tourism Promotion Through International Exchange by the World EXPO
scheduled to open in April 2024, will create asystem that will allow EXPO visitors to booktravel products from various parts of Japan
before and after the date of their admission
reservation. Wakamatsu stressed that it islooking to promote the theme of the EXPO
and sustainable tourism based on expanding
exchanges, targeting Asia, anchored by China
and Taiwan, as well as the U.S., Italy, Germany,and the Middle East, to attract visitors to regional areas.
However, some regions have yet to make moreprogress in their efforts to attract visitors in the lead-up
to the EXPO. Karakita, the moderator, said the EXPO isan event not only for Osaka and the Kansai region, but forJapan as a whole. It is important to create a system thatwill benefit the economy of the entire nation.

Yoshitaka Toi

Yasushi Karakita

Part 1

Yoshitaka Toi, Representative Director, Senior Executive Director, Kansai Tourism Bureau

Part 2

Yoshiro Shimoji

Eijiro Yamakita

Yoshimasa Sakai

Tsutomu Wakamatsu

Yasushi Karakita, Representative Director, President, TOBU TOP TOURS CO., LTD.
Yoshiro Shimoji, Chairman, Okinawa Convention & Visitors Bureau
Eijiro Yamakita, President & CEO, JTB Corp.
Yoshimasa Sakai, Section Director General (Small and medium-sized companies and Regional Cooperation), Japan Association for the2025 World Exposition

Tsutomu Wakamatsu, Executive Vice President, Japan National Tourism Organization (JNTO)

Kensuke Takada

Masaki Yamashita, E xecutive Director, Japan Adventure Tourism Organization (JATO), AT Project Director, JTB Tourism

Sustainable Travel AWARD Ceremony

Toi, in his keynote speech, explored ways to maximize
the 2025 Osaka-Kansai EXPO as an opportunity to attract
inbound visitors to various parts of Japan and to promotesustainable tourism. He introduced the progress being
made in creating a route for tourists to tour the Kansai
region in conjunction with the EXPO, as well as the
preparations underway to welcome them, adding that, "Wewill use the EXPO as a springboard to build a foundation
for wide-area tourism.”
In his presentation of case studies, Shimoji said hewould like to take advantage of regional characteristics,
such as using a science and technology-themed base in
Okinawa as a satellite pavilion (for the EXPO). Yamakita
explained the need for DX, improved CX and high valueadded content aimed at leading to continuous exchange.
Sakai explained that the official tourism portal site,

6

customs are more likely to appeal to foreigners.
Nishiki mentioned how a participant who
was moved to tears on the final day of a tour
he planned and guided, adding that it isparamount to train guides who can do this andthat time has to be invested in such efforts.
When it comes to specific methods to draw
customers, Kawaguchi said that marketing
based on analysis is important, but equally vital isthe element of “creating content that exceeds tourists'
expectations.'' Yamamoto said that while there arematerials available, more publicity of other places isneeded to help shift away from concentration on a single
area. However, Nishiki pointed out that pointed out thateven if there is a big push yet can’t meet public needs,
then it will miss the mark. He added that they need to
be do business steadily with reliable partners to gain afirmer foothold in the market.

Yoshiaki Fujimura

Develop tourism linked to EXPO to attract regional visitors

Panelists

Moderator
Panelists

Moderator

Moderator

Takada, who spoke in the first part, said that the
Adventure Travel World Summit (ATWS) held in
Hokkaido in September was highly praised, including
the opening ceremony at Okurayama Ski Jump Stadium
and the post-summit tours. Japan has been recognized
as a promising destination for AT, and “we want topromote AT correctly to be truly recognized,” he said.
In the panel discussion that followed, Yamamoto
pointed out the tendency for demand to be concentrated
on famous tourist spots such as the Kumano Kodo.
People should also pay attention to the surrounding
attractions, he urged. In response to the question,“How to meet the needs of AT travelers?'' Kawaguchi
responded that there is a need to create a welcoming
environment for the region and that the essence of AT
cannot be achieved through technical aspects alone.
Yamamoto called for local traditions that are repeateddaily should be cherished, noting that unique local

Part 2

Part 2

Keynote Speaker

Shifting Away from Overemphasis of Famous Tourist Spots

Presenter

Greetings

The Future of Adventure Tourism in Japan

Part 1

Part 1

Theme

Theme

3:30 p.m. – 5:00 p.m.

First Grand Prize Won by Aso Onsen Ryokan Cooperative
The Japan Tourism Agency established the "Sustainable Travel AWARD"
this year to recognize travel products related to sustainable tourism, with its
award ceremony held at the TEJ venue. Ishizuka explained that the purposeof the award is to promote sustainable tourism initiatives in the travelindustry by widely disseminating excellent travel products and initiatives tostrengthen the partnership between travel agents and various stakeholders in
the region, with travel agents leading the efforts to support the sustainabilityof tourism destinations. The grand prize was awarded to the Aso Hot Springs
Tourism Ryokan Cooperative Association, which received special permission
to cycle through the grasslands of the Aso Caldera on an E-MTB and with aportion of the tour price earmarked as a conservation price to help conserve
the grasslands. The selection committee was chaired by Kobayashi, who said
it had received many applications from community-based travel agencies.
With an emphasis on involving local residents, planning objectively for the
benefit of various stakeholders, and inbound measures, he said it made clearthat sustainability is beginning to take root in Japan's tourism industry. He
said the event serves as a good opportunity for the Japanese tourism industry
to take root.
Miyata moderated a panel discussion with Shiotani, an experienced
travel writer, along with Hirano, a food essayist.
［Greetings］
Tomoyuki Ishizuka, Vice Commissioner, JAPAN Tourism
Agency, Ministry of Land, Infrastructure, Transport and Tourism［Awards Ceremony］
Grand Prize:
Aso Hot Springs Tourism Ryokan Cooperative Association
Selection Committee Chairman: Hidetoshi Kobayashi,
Visiting Professor, Center for Advanced Tourism Studies
HOKKAIDO UNIVERSIYY［Panel Discussion］
Moderator: Takashi Miyata, Editor-in-Chief of "GLOBETROTTER"
Speakers: Mai Shiotani, Essayist; Sakiko Hirano, Food
Essayist● Organizer: Japan Tourism Agency, MLIT

Resumption of International Cruises and Future
Prospects - Revival from Zero and Forward
Lively Discussions on the Revival of International Cruises
With the resumption of international cruises in March 2023, the creationof a safe and enjoyable environment and product development is underway.
The seminar reviewed the past and discussed prospects for the future
based on shipping companies, land operators, travel agencies and ports.
The panelists spoke of the quick resumption of cruises in overseas markets,
while in Japan, tours have been created and then cancelled repeatedly. The
panelists also discussed the challenges they faced during the three yearsof the COVID-19 pandemic, including their efforts to disseminate correct
information, including infection control measures, and lobbying activities,
as well as their efforts to integrate onboard products with bus services at
Japanese ports of call, a concern for the full-scale resumption of cruises.
In addition, while inbound travel is expected to be brisk in the cruiseindustry, the delayed recovery of outbound travel has become an issue.
The need to convey the enjoyment of cruising to a wide range of Japanesepeople, from luxury cruises for high-value-added travelers to casual cruises
for families, was again pointed out. Proposals were also made for new
types of travel, including collaboration among ports throughout Japan and“workations” aboard ships. How to buoy the Japanese cruise market in the
future is a question that fueled lively discussions to further help toward afull-fledged recovery.

［Moderator］
Kazuhiro Okita, Deputy Director General,
Waterfront Vitalization and Environment Research Foundation［Panelists］
Yusuke Itokawa, Vice-president, Japan International
Cruise Committee; Kazuya Hamano, General Manager, Tobu
Top Tours Co., Ltd.; Shuji Nakashima, Manager, Planning
Sales Section II, Royal Road Business Division, JTB Corp.;
Takashi Sezawa, Promotion Division Manager, Kobe Port andHarbor Bureau Kobe City Government● Organizer: Waterfront Vitalization and Environment
Research Foundation / TEJ Promotion Office

7

2023

JAPAN TOURISM AWARDS

The 7th

共催：

JAPAN TOURISM AWARDS
October 26 (Thu.) 10:10 a.m. - 11:00 a.m.
INTEX OSAKAINTEX Plaza A Stage
Organizers: JTTA / JATA / JNTO
Sponsors: J
 CB Co., Ltd. / Ministry of Tourism,
Government of India

Ensen Marugoto Co., Ltd.
*Simultaneous winner of Japan Tourism Awards Elected by Students“We are a small company, but we have promoted the creation of stories
for each station along the JR Ome railway line in depopulated areas sothat we can contribute to tourism in Japan, even if only a little. We willcontinue to work together with local residents to create new tourism in
the future.”

The Minister of Land, Infrastructure, Transport and Tourism Award, the top prize, went to the "Ensen Marugoto Hotel”
project in depopulated and aging areas. The Japan Tourism Award selected by students was also awarded at the same time.

This year, the Japan Tourism Awards were held for the seventh time after
a three-year absence due to the impact of the COVID-19 pandemic, andwere combined with the annual Japan Tourism Agency Director-General'sAward by the Japan Tourism Agency of the Ministry of Land, Infrastructure,
Transport and Tourism. The event is a collaboration between the public
and private sectors, which allows the awards to be presented to outstanding
efforts from a broader perspective.
The top prize, the Minister of Land, Infrastructure, Transport andTourism Award, was awarded to Ensen Marugoto Co., Ltd.'s "Ensen
Marugoto Hotel" project, which is a solution to problems faced indepopulated and elderly areas, along with the student-selected Japan
Tourism Award. This is an initiative that transforms local issues into value

Minister of Land, Infrastructure,
Transport and Tourism’s Award◉Ensen Marugoto Co., Ltd.
(Field of Domestic and Inbound Travel)"Ensen Marugoto Hotel" By considering the area along
the railway line as one hotel, it is designed to revitalize
this declining region so the visitors can enjoy thecharms of the whole railway line.
* Simultaneous winner of Japan Tourism Awards Elected by Students

Japan Tourism Agency
Commissioner’s Awards◉Kamaishi DMC Ltd.
(Field of Domestic and Inbound Travel)
Recovery from the 2011 Tsunami and the Practiceof Building a Sustainable Destination from Scratch Viewing the Whole Town as a "Museum Without a Roof"◉CORARE ARTISANS JAPAN, INC.
(Field of Domestic and Inbound Travel)
Reviving Japanese traditional crafts through “A new
way of interacting with tourists and craftsmen.”◉GoWithGuide.com(Field of Outbound Travel)
A Tour Marketplace that Connects Tourists and Tour
Guide Professionals (GoWithGuide.com)

by turning an unmanned station in Tokyo's unexplored area of Okutama
into a hotel reception, empty houses into guest rooms, and residents working
as hotel staff members.
The total number of applications received reached 140 (119 from Japan/
visiting countries and 21 from overseas), and Yoshiaki Hompo, representativeof the UNWTO office in Japan and chairperson of the judging committee,
praised the entries, saying, "The efforts to anticipate the changing times andlink them to sustainable tourism were outstanding. Many of the activities
were highly socially beneficial for the promotion of SDGs, such as universal
tourism and eco-tourism, and many of them symbolized new forms of travel,such as tourism DX-related activities and gastronomy tourism.

Executive Committee Award◉Department of Tourism, Governmentof Tamil Nadu
(Field of Outbound Travel)
Mannar Eco-tourism

Sustainable Tourism Awards(UNWTO)◉K YOTO MIYAMA TOURISM
ASSOCIATION(Field of Domestic and Inbound Travel)
Local communit y and tourist par ticipation in
Sustainable tourism development◉VELTRA Corporation(Field of Domestic and Inbound Travel)『SDGs to learn in the world's most coral and peoplefriendly village』Adult school excursion in Onna village

Japan Tourism Awards
Elected by Students◉Ensen Marugoto Co., Ltd.
(Field of Domestic and Inbound Travel)"Ensen Marugoto Hotel"
By considering the area along the railway line as one
hotel, it is designed to revitalize this declining region so thevisitors can enjoy the charms of the whole railway line.
* S imultaneous winner of Minister of Land, Infrastructure, Transport
and Tourism’s Award

8

Jury's Special Awards
Field of Domestic and Inbound Travel: 7
Organizations / Field of Outbound Travel: 3
Organizations
Hokkaido Treasure Island Travel Inc. Specialty
high-value and custom-made private tour
services for wealthy inbound tourists, committed
to the sustainability of all regions in Hokkaido. /Nobu Matsuhisa Spreading Japanese culture
through his Nobu and Matsuhisa hotels andrestaurants operating in over 60 locations in 5
continents worldwide. / MOMIJI Otsuchi Gibier
Tourism: sustainable eating learning throughhunting culture, ~Cooperative social project
on Otsuchi Gibier Social Project~ / NAVITIMEJAPAN Co., Ltd. NAVITIME Travel Platform
provides support for the promotion of extensive
sightseeing / byFood.com Future-proofing
Japanese traditions through gastronomy tourism/ Japan Council for the Promotion of Sake
Brewery Tourism Promotion of sake brewery
tourism / Tanabe Cit y Kumano Tourism
Bureau "Responsible, Respectful, Realizable"
Sustainability & Innovation on the Kumano Kodo
Pilgrimage Routes / ANA NEO, Inc. Virtual
Travel Platform "ANA GranWhale" / Tourist
Office of Spain Accesible Tourism / JTB
Corp Purchasing & Products Management
Business Division Malama Hawaii

Kamaishi DMC Ltd.

CORARE ARTISANS JAPAN, INC.

GoWithGuide.com

Department of Tourism, Government of Tamil Nadu

KYOTO MIYAMA TOURISM ASSOCIATIONVELTRA Corporation

Winners
Field of Domestic and Inbound Travel: 18
Organizations / Field of Outbound Travel: 2
Organizations
Coco Planning, L LC Development andoperation of experience-based catalog gift
products utilizing hometown tax payments /Shirou Farm Ltd. Sustainable ecotourism
with aloe and goats. / JTB Corp. KumamotoB r a n c h S e l e c t e d a s o n e o f t h e 10 0
sustainable tourist destinations in the world! —High Evaluation for Sustainability in Nabegataki
Falls, Oguni Town's Main Sightseeing Spot— /EXTREMO CO., LTD Nationwide developmentof outdoor spor ts “Adventure Races” thatmake use of untouched nature. / teamLab
Planets TOKYO Measures to revive inboundvisitor at traction af ter the convergence of
COVID-19 fostering expectations and datadriven promotion / Kanuma Chamber ofCommerce and Industry A town-revitalization
project by developing our new local specialty'KANUMA Shiumai (dumplings)' / michi-noeki-aso Bokuya guide project and wide-

area collaborative Cycle tourism using Aso's
grasslands as activities / Committee for the
Future of Komatsu Crafts & Manufacturing
Promot ing t he Charms of Indust r ial Cit y
Komatsu ~Industrial revitalization through the
GEMBA Project!~ / Institute Shika Town
Tourism Association "Transforming Marine
Debris Removal into an At tractive Tourist
Resource: Safeguarding the Environment
while Collaboratively Establishing an ExquisiteCampground with the Local Communit y"/ H ir o s him a F ilm C o mmi s s i o n F i l m
Commis sion, a Driving Force for Screen
Tourism – With the Case Study of “Drive
My C ar ” / Tohoku Tourism Promotion
Organization Promotion of Tourism DX in
the Tohoku Region / JTB Communication
Design, Inc. [Toward Carbon Neutrality in
Social Interaction Scenes~"CO2 ZERO MICE""CO2 ZERO STAY"] / Pasona Group Inc. Wellbeing Island Awajishima~toward Future Society
for Our Lives~ / Mitsui Fudosan HotelManagement Co., Ltd. “Para-art (artistic andcultural activities of people with disabilities)” inhotels nationwide, and transmitting “Japan’s
respect for diversity” to the world. / SANUKI
ReMIX Executive Committee SANUKI ReMIX

7th JAPAN TOURISM AWARDS Examination Committee【Committee Chairman】
Yoshiaki Hompo, Chief, Regional Support Office for Asia and the Pacific, UNWTO【Examination Committee】
David Atkinson, President, Konishi Decorative Arts and Crafts Co., Ltd.
Tomoyuki Ishizuka, Vice Commissioner, Japan Tourism Agency
Yoshiro Ishihara, General Editor, WING Aviation Press Co., LTD.
Prof. Yoshiyuki Oshita, Professor, Doshisha University
Hitoshi Saimyo, President, Japan Travel and Tourism Association
Waichi Sekiguchi, Representative Director, MM Research Institute, Ltd.
Koji Takahashi, Executive Senior Vice President, Japan National Tourism Organization
Prof. Yoshiaki Hompo
Hiroyuki Takahashi, Chairperson, Japan Association of Travel Agents
Akiyo Miyakawa, Manager, Development Bank of Japan Inc.
Prof. Masami Morishita, Professor, Department of international Tourism Management
Faculty of International Tourism Management, Toyo University
Prof. Masayuki Wakui, Professor, Landscape Architect (J.R.L.A.),
Faculty of Environmental Studies, Tokyo City University

Ensen Marugoto Co., Ltd.
*Simultaneous winner of Minister of Land, Infrastructure,
Transport and Tourism’s Award/ JTB Corp. Business Solution Branch
4 JTB Agri Workation / NIPPON TRAVELA G EN C Y Educ a t ional S ales Div SB
Student Ambassador / General Incorporated
Organization of ECOLOGIC “To protect theworld's diverse natural environment, local culture
and people's dignity through Community-based
Ecotourism” Act Locally in Mt. Fuji, Fujinomiya
and Globally! / Leofoo Tourism Group Leofoo
Senior Travel Service / JTB Corp. Overseas
Product Planning Division Service Innovation
through the development of the 'OLI'OLI Hawaii
AppJapan Tourism Awards elected by students
Student Examination Committee
Masaki Takai, Faculty of Regional Development Studies, Otemon Gakuin University
Ayaka Iimura, College of Business Management, J. F. Oberlin University
Natsuki Tsukazaki, Department of Tourism, Osaka University of Tourism
Nayu Kishida, Faculty of Global Human Sciences, Kobe University
Hiyori Fujinuma, Faculty of Tourism and Community Development, Kokugakuin
University
Sayaka Inami, Department of International Communications, Saitama Women's
Junior College
Mao KoJima, College of Business Administration, Shukutoku University
Junya Sugai, Graduate School of Urban Environmental Sciences, Tokyo Metropolitan
University
Minami Takahashi, Faculty of International Tourism Management, Toyo University
Rita Murao, Nihon University College of Intemational Relations
Haruka Nasu, Faculty of Commerce and Management, Hitotsubashi University
Yui Miyazaki, College of Tourism, Rikkyo University
Yoshiko Shiomi, F aculty of Human and Social Sciences, University of Marketing andDistribution Sciences
Nonoka Uemura, Faculty of Sociology, Ryutsu Keizai University
Honami Sano, Faculty of Tourism, Wakayama University
Haruka Nishie, School of Commerce, Waseda University

9

2023

Exchange businessWelcome Reception

October 26(Thu.) 6:00 p.m. – 7:30 p.m.
INTEX OSAKA INTEX Plaza & SKY Plaza［Hosts and Guests on the Stage］
Guests: Ryusho Kato, Parliamentary Vice-Minister, Ministryof Land, Infrastructure, Transport and Tourism / Yoshihide
Suga, Former Prime Minister, Member of the House ofRepresentatives / Toshihiro Nikai, President, All Nippon
Travel Agents Association, Member of the House ofRepresentatives, Supreme Advisor, Research Commission
for the Establishment of a Tourism Oriented Nation /Motoo Hayashi, Member of the House of Representatives,
Chairperson, Research Commission for the Establishmentof a Tourism Oriented Nation / Hideki Miyauchi, Memberof the House of Representatives, Chief Secretary,
Research Commission for the Establishment of a Tourism
Oriented Nation / Ichiro Takahashi, Commissioner, Japan
Tourism Agency / Hirofumi Yoshimura, Governor, Osaka
Prefectural Government / Motohiko Saito, Governor, Hyogo
Prefectural Government / Tsuyoshi Yamamoto, Vice Mayor,
City of Osaka / Shinichi Fukushima, Chairman, OSAKACONVENTION & TOURISM BUREAU / Hae Guk (Harry)
Hwang, Regional Director for Asia and Pacific, World
Tourism Organization (UNWTO) / Maribel Rodriguez, SeniorVice President, World Travel & Tourism Council (WTTC) /Benjamin Liao, Vice Chair, Pacific Asia Travel Association(PATA) / Shannon Stowell, CEO, Adventure Travel Trade
Association (ATTA) / Eduardo Santander, Executive Director,
European Travel Commission (ETC) / Gotsileene MORAKE,
Ambassador, Republic of Botswana / Tutiaty Abdul Wahab,
Permanent Secretary Ministry of Primary Resources andTourism Brunei Darussalam / Roshan M. Thomas, Director, The Ministry of Tourism, Government of India / Ivana Jelinic, CEO, ENIT - Italian State Tourism Board / Datuk Mohd Zamri bin Mat
Zain, Deputy Secretary-General (Tourism), Ministry of Tourism, Arts and Culture Malaysia / Mukhsinkhuja ABDURAKHMONOV, Ambassador, Republic of Uzbekistan / Ichiro Hamakawa, Chairman,
JCB Co., Ltd. / Yoshiyuki Yamaya, Representative Director CEO, Kansai Airports / Kazuaki Hasegawa, President, Representative Director, and Executive Officer, West Japan Railway Company /Takuya Munetoshi, General Manager, Group Business Development Div., Hankyu Hanshin Holdings, Inc. / Jun Kobayashi, Officer, Kintetsu Group Holdings Co., Ltd. / Ryuta Teramoto, Director of
Sales, Hawai'i Tourism Japan / Kenichiro Ochi, Managing Executive Officer, Japan Airlines Co., Ltd. / Tomoji Ishii, Executive Vice President, Director of Passenger Marketing, Customer Experience
Management & Planning, ALL NIPPON AIRWAYS CO., LTD. / Kenichi Yoshikawa, CEO, BRIDGE MULTILINGUAL SOLUTION, INC. / Hiroyuki Ishige, Secretary General Japan Association for the 2025
World Exposition
Organizers: Kenichiro Yamanishi, Chairman & CEO, JAPAN TRAVEL AND TOURISM ASSOCIATION / Hiroyuki Takahashi, Chairperson, Japan Association of Travel Agents (JATA) / Atsumi Gamo,
President, Japan National Tourism Organization

Ryusho Kato
Parliamentary Vice-Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Yoshihide Suga
Former Prime Minister and Member of theHouse of Representatives

Toshihiro Nikai
Motoo Hayashi
Hirofumi Yoshimura
President, All Nippon Travel Agents Association,
Member of the House of Representatives,
Governor, Osaka Prefectural Government
Member of the House of Representatives,
Chairperson, Research Commission for the Tourism has great power. We would like to further
Establishment of a Tourism Oriented Nation develop tourism in Osaka. In that sense, I would
The number of tourists visiting Japan has fallen When I was Prime Minister, I worked on the Supreme Advisor, Research Commission for the
Establishment of a Tourism Oriented Nation
The spread of COVID-19 has created an unprecedented like to congratulate the TEJ for being held in Osaka
sharply since the spread of COVID-19 worldwide, renewal of tourist attractions and the improvement
but it is finally starting to recover, partly due tothe relaxation of border measures implementedin October last year. TEJ is one of the world's
leading travel fairs, where inbound, outbound,and domestic travel professionals gather fromaround the globe. We hope that they will take thisopportunity to experience Japan's nature, culture,and food. We would like you to experience it firsthand and feel the goodness of our country.

of tourism resources based on my belief that
"Japan's nature, culture, and food will not belost even if the COVID-19 pandemic struck. Now
is the time to showcase the tourism resourcesthat have been refined. Tourism is a pillar of our
growth strategy and a trump card for regional
development, and I hope that the TEJ will not only
serve as a catalyst for tourism in Japan, but also
helps strengthen international exchange.

I would like to extend a hearty welcome to you all.
Tourism is a peaceful industry. It is a business thatcan only exist in a peaceful land. Our promotion of the
tourism industry will lead to the promotion of peace. As
the chairman of the Diet Members Caucus, I will makeevery effort to host the EXPO in Osaka in 2025. I hopethat each and every one of you will become tourism
ambassadors and promote the goodness and splendor
of Japan to your home countries.

crisis for the tourism industry. With no way out ofthe darkness, who knows when the light will shine?
My hometown, Narita Airport, was also in the same
situation, The days continued without anyone there.
Under such circumstances I would like to thank everyonein the tourism industry in Japan and around the world,
who persevered against such a situation to what it istoday. I would like to express my respect and am glad tosee you here.

for the first time in four years. As a local resident
myself, I am very happy to see this event being
held in Osaka. The theme of this year's event is"Open the Door to the Future," with exhibitors fromall over Japan and abroad, and many visitors. I
hope that you will experience the beauty of travel
here. We hope to see even more of the future at
the Osaka / Kansai World EXPO in 2025.

Tourism EXPO Japan 2023 OSAKA / KANSAI PR Ambassador NMB48(from left to right: Karin Kojima, Yuina Deguchi, Keito Shiotsuki)
Roshan M. Thomas, Director, Ministry of Tourism, Government of India, led a toast with all participants

Reunion in OSAKA / KANSAI Brings Joy, Pledges to Aim Toward the Future of Travel
A t t h e We l c o m e R e c e p t i o n ,participants were noticeably happy
to see each other again after a longabsence, since the last event in Osakain 2019.
At t he st a r t , J N TO P re sident
Gamo, made the following remarks:"A f ter overcoming d if f icu lt ies, I
Atsumi Gamo
President, Japan National Tourism Organization a m happy to s e e u s gat here d i nOpen the Door to the Future’ is the theme of thisOsaka again". Five guests of honor
year's event. With the aim of contributing to thesustainable development of the region through took the stage. Parliamentary Vicetourism, we are transmitting a vision of the futureof travel. In addition to connecting to the 2025 Minister Kato said Inbound tourism
Osaka/Kansai Expo, we want this to be an event
is finally recovering thanks to thethat conveys the new appeal of Japan from here in
Osaka, the gateway to Asia. We hope you will findrela xat ion of border restrict ionsmany attractions at the venue.
while former Prime Minister Suga
pointed to the amount of spending by foreign tourists is expected
to exceed that before the pandemic, helping to boost the economy.
Nikai, a member of the House of Representatives, expressed hisheartfelt welcome to the representatives of the tourism industry,
while Hayashi, also a member of the House of Representatives,
expressed his gratitude. Osaka Gov. Yoshimura, appearing with
"MYAKU-MYAKU" the official character of the Osaka-Kansai
EXPO 2025, stressed that "Japan has a lot to offer, backed by its
history and culture.”
The organizers, guests of honor, sponsors and top tourism
officials from the participating countries in the TEJ Ministerial
Round Table took to the stage. Thomas of India's Ministry of
Tourism made a toast, expressing pleasure that TEJ had been able
to host the event. Gov. Saito of Hyogo Prefecture introduced theattractions of Hyogo Prefecture, which is developing a “Hyogo
Field Pavilion” at the World EXPO that would represent the entire
prefecture.
The event was a great success, with participants treated togourmet foods, sweets, beer, and sake from the Kansai region,
as well as Indian dances, a jazz session from Kobe, and aperformance by Universal Studios Japan.

Motohiko Saito
Governor, Hyogo Prefectural Government

From left: Hirofumi Yoshimura, Governor, Osaka Prefectural
Government; Motohiko Saito, Governor, Hyogo Prefectural
Government with World EXPO 2025 official character MYAKU-MYAKU

The wisdom to achieve the SDGs lies in the local sites
themselves, which have been handed down fromour predecessors. Nada Gogo, a TEJ exhibitor, ispromoting zero-carbon sake brewing. Hyogo also has
other attractions such as food, local industries, culture,and leisure. We hope that visitors will visit the field
pavilions at the Osaka / Kansai World EXPO.

Bollywood dance, Performed by ABUNDANCEKOBE Jazz [On-Off Iihi Tabidachi Heal the World] perfomed by Miki Hirose Jazz Orchestra

NISHIO RENT ALL CO., LTD

Okonomiyaki CHIBO

Nada Gogo Sake Brewery Association

Suntory Holdings Limited

Takoyaki KUKURUITO EN, LTD.

[Kono Hoshi no Tsuzuki wo Yumeshima Ondo], Played by Koyukai

TEJ Special Performance Played by Universal Studios Japan

10

11

2023

Business Meetings

Business Meetings

Survey on Business Meetings Participants
October 26 (Thu.) and 27 (Fri.) 10:00 a.m. – 6:00 p.m.
INTEX OSAKA Exhibition Hall 2 to 6 AB Zone

Sellers (Exhibitors)（1）Are the business meetings beneficial?
3.4％

B2B Activities Fuel Full-fledged Recovery Post-pandemic;
Matching System Boost Efficient Business Meetings and Information Gathering
The purpose of the event was aimed at facilitating businessdiscussions between Japanese and foreign buyers, including Japanese
travel agencies, and sellers from Japan and abroad, and to promote
product development and information exchange in the areas ofoverseas travel, domestic travel, and inbound travel. This year's event
was held in the same style as in previous years, with sellers and buyers
conducting business negotiations in the exhibition booths in the
exhibition hall.
Exhibitors welcomed buyers by arranging tables in their booths tofacilitate business negotiations, and by setting up business meeting
spaces that made the most of the unique characteristics of each
destination. The number of business negotiations reached 5,768, a clear
indication that the B2B market is becoming more active, partly due tothe fact that this was the first TEJ after the pandemic and partly because
it was held in Osaka/Kansai for the first time in four years.
In the domestic booths, many visitors introduced new sightseeing
spots and materials that are not well known yet, and some evengoing one step further by providing specific explanations on how
to incorporate these materials into travel products. At the overseas
booths, representatives from local suppliers who had come to Japanfor the TEJ met directly with Japanese travel agency representatives toexchange information.
Appointments were set up through TEJ's pre-matching system,
providing an environment that facilitated efficient businessdiscussions. On both days, staff members were on hand to answer
questions and provide support for business negotiations.

Buyers (Travel Companies)（1）Are the business meetings beneficial?
0.9
％

3.4
％

0.9
％

■ Yes
■ No

96.6％

96.6％

（2）Were the contents of the meetings as expected？
6.5 8.2％
9.9 ％％

6.5 8.2％
9.9 ％％ ■ More than expected

■ Yes
99.1％

99.1％

（2）Were the contents of the meetings as expected？
1.4％
4.1 12.6％％

1.4％
4.1 12.6％％■ As I expected
82.0％

75.4％

82.0％

■ Other（3）Did you have any meetings other than those preappointed?
14.2％■ More than expected■ As I expected■ Less than expected

75.4％

■ No

■ Less than expected■ Other（3）Did you have any meetings other than those preappointed?

14.2％■ Yes, I did
85.8％

35.1％

35.1％
64.9％

■ No, I didn’t
85.8％

Seller Comments●Positive Points●Issues●Issues・It would be easier to conduct business negotiations if we could distribute materials that the participants
wanted to know in advance, such as attachments. We felt that if we could distribute materials that theparticipants wanted to know in advance, the business negotiations would go more smoothly.
・I would like to see the appointment time be shortened to increase the number of business meetings.
・I would like to see a function in the system that allows users to request appointment times to the parties
with whom they wish to have business discussions.
・Most of the small exhibitors did not understand the appointment system and could not fully utilize it.
・It would be good if more buyers who are particular about their products and who are targeting niche markets
could participate.
・The venue was large and buyers had a hard time moving around. It would have been better if a little more
effort had been made in guiding visitors around the venue.

64.9％■ No, I didn’t

Buyer Comments●Positive Points

・I was surprised that no buyers were absent from the pre-matching sessions.
・It was the first time for me to participate, but I am glad I did because I was able to have business talks thatmight lead to the acquisition of projects.
・The system is very useful for municipalities that do not usually engage in sales activities, as it enables
efficient business negotiations.
・The participants were able to consult with each other on how to reinforce the information dissemination
outside of their own offices.
・We were able to learn about the trends and sales techniques of each travel agency, which will be useful for
our future development. We were able to obtain information that will be useful for future development. Travel
agencies were also looking for new topics, and we could sense a growing interest in hands-on tourism andadventure tourism, such as overnight stays in agriculture. The seminar provided a good opportunity for local
development.

■ Yes, I did

・I was able to get product information and other latest local information, and to conduct business negotiations
that could lead to new contracts in developing new materials for tourist destinations.
・I was able to obtain information about the current tourism demand and the future acceptance system that
could only be obtained through real-time information.
・There are many organizations that are working on sustainable tourism management that are unknown to thegeneral public, which surprised me and was useful for attracting customers.
・When holding an event, I was able to hear the opinions of local people who said that this event would be agood idea if it was in this area.
・As a result of proposing various things that the business partner thought could not be done due to theirassumptions, we both came up with interesting ideas that led to future developments.
・I realized that by taking a route that differs from the fixed idea of the itinerary, it is possible to avoid traffic
jams and suggest stops at new tourist facilities.
・I wanted more sellers to come to Japan and have business negotiations with various countries.
・Since the venue was large, it took time to move around, making it difficult to find the desired booth.
・We would appreciate it if materials were digitized as much as possible.
・During a business meetings, it was sometimes difficult to hear what was being said due to the loud noises
around me.
・It would be useful to have a list of seller entries.
・When a match is established, it would be good if we could decide the date and time of the business meeting.

VISIT JAPAN Travel & MICE Mart (VJTM) 2023

Scales of Business Meetings
Sellers: 1,037

Exhibitors at Tourism EXPO Japan 2023 Osaka / Kansai / Travel Solutions Exhibition 2023

Buyers: 529
Travel Agents

Number of business sessions: 5,768
12

VJTM2023 was a successful event, bringing together 258 overseas
buyers and 300 domestic sellers, generating a total of 7,395 businessmeetings. On October 27, five tours of the TEJ site were conductedduring the lunch hour as a cooperative program with the TEJ. "WorldEXPO 2025 (Osaka/Kansai EXPO, Hyogo Expo Promotion Division),""Sake Brewery (Japanese sake brewery tourism, Nada Gogo),""Sustainable (Japanese national parks, farm stays)," "Adventure(Japanese adventure tourism, Japanese national parks)," "Japan Culture(Agency for Cultural Affairs/Japanese sweets, Kagoshima/Chiran
green tea)," and "Japan Tourism (Japanese culture) participated. It
generated a total of 109 people.
In addition to the 10 courses throughout Japan, a familiarization
trip was conducted on October 28, with one MICE course.

Organizer: Japan National Tourism Organization (JNTO)

13

2023

Business Meetings

2023

Travel Solutions Exhibition 2023

October 26 (Thu.) and 27 (Fri.) 10:00 a.m. – 6:00 p.m. INTEX OSAKA Exhibition Hall 6 B Zone
●Organizations: Tourism Expo Japan, Nikkei Inc.

Trade Fair for Technology Supporting Tourism Development
The BtoB trade fair "Travel Solutions Exhibition 2023," co-sponsoredby Tourism EXPO Japan and Nikkei Inc., took place two days on
October 26 and 27. It was held as part of Tourism EXPO Japan's “fairwithin a fair,” and featured data and technology such as IT platforms,
5G, Wi-Fi, IoT, location information, biometrics, virtual reality/augmented
reality, artificial intelligence, robots, and autonomous driving. Exhibitors
included companies that support business with digital technology,
automatic translation, and companies that support inbound tourism.
In addition to major companies, there were also notable exhibitorsfrom start-up firms that provide services using their own technology
to support the tourism business. The exhibits were wide-ranging,including multilingual services, translation tools, ICT solutions, VR(virtual reality), AR (augmented reality), and services that support
tourism DX. There was also an exhibition of solution services toresolve the labor shortage that has become apparent in the postpandemic. It also featured services that visualize the movement of
inbound tourism, which is showing a V-shaped recovery, and usage of
AI to forecast traveler movements.
Many exhibitors held presentation seminars at their booths, drawing
visitors to listen intently to explanations of next-generation solution
services. In addition, similar to TEJ's exhibition business meetings, theexhibition also provides a matching system between exhibitors andtourism industry workers. There was high activity of people having
business talks and exchanging information inside the booths.

SeminarTourism Professional Seminars

October 26 (Thu.) and 27 (Fri.)INTEX OSAKA Exhibition Hall 5
Seminar Room and INTEX Plaza A Stage

Information on Future Travel Styles and Upcoming Destinations!
The Tourism Professional Seminars, a program
for tourism industry professionals, was held to
update information on destinations in anticipationof the recovery of domestic and inbound travel
and the resurgence of overseas travel following
the COVID-19 pandemic as well as to present
future-oriented content such as eco-tourism andsustainable travel.
The A stage and seminar rooms were packed
with industry professionals.

Exhibitors’ Fields of Business● DX-related services (IT platform, 5G, Wi-Fi, IoT, location-based information, biometrics, virtual and augmented reality,
artificial intelligence (AI), robotics, automatic translation, etc.)● Inbound acceptance support services and regional development, etc.

■Tourism Professional Seminars Time Table
Date

Time

Venue

10:30 p.m. - 0:00 p.m.
0:30 p.m. - 2:00 p.m.
2:30 p.m. - 4:00 p.m.

Oct. 26(Thu.)

TS-006JTB Communication
Design, Inc.

whiteholeLab
CO.,LTD

Nishimura & Asahi(Gaikokuho Kyodo Jigyo)
Japan Voyage
Navigator

TS-001enomotooﬃce

Color Kinetics Japan
Incorporated
TS-044 TS-002

TWO-WAYS
K.K.

TS-005 TS-007

TS-029 TS-013 TS-014

FORCIA,Inc.

TS-022TS-011 TS-015

TS-010 TS-016

TS-021 TS-024

LECIP
CORPORATION

TS-020 TS-025

Marketing
Applications, Inc.

TS-039 TS-038 TS-023

Hisense Japan GUTEREISE
Corporation
Japan Counterfeit
NS Solutions Detection Research Co.,Ltd.
Corporation
BluemoonMarketing Inc.

D2C X Inc. TOKI Inc.
TS-004 TS-008

West Japan Marketing
Communications Inc.

TS-037

Saudi Tourism Authority
USAID Developing Sustainable Tourism in Bosia, Herzegovina

2:30 p.m. - 4:00 p.m.

TS-045 TS-032

TS-035 TS-042

Retail JAPAN CABLE
Timelooper SEIKODO
Sustineri Sanden
Near
Systems TELEVISION,LTD.
Japan
Corp.
Inc.
Co.Ltd.
HitachiTS-003 TS-009 Systems, Ltd.
TS-019 TS-026
TS-028 NTT
TS-034 TS-043
Nippon System MANGAMEDIASUPPLY
Alps System
NAVITIME Kobo
Kaihatsu SIDERANCH
Jorudan Integration
WE CAN CO.,LTD
JAPAN Co., Ltd.
Co.,Ltd. Co., Ltd.
TS-017TS-018 TS-027
CO.,Ltd. TS-033
Co., LtdJ-CLUB CO.,LTD
ANDROAD
MATCHA VPON JAPAN(EL RENTAL CAR)
Co.,Ltd.

Inbound Frontline! Snow Resorts Open the Way to Inbound Visitors and Regional Revitalization

0:30 p.m. - 2:00 p.m.

Room 3 Sasaki Liquor Store, Kuma Shochu Distillery Tourism Council, Okinawa Awamori Distillers Association, etc.

2:30 p.m. - 4:00 p.m.

Room 4

JATA, JTTA
Japan Sake Brewery Tourism Promotion Council

Airports are a Second Destination

Plaza Premium Lounge

Common platform for the tourism industry" that contributes to improved operational efficiency, productivity

JATA Domestic Travel Promotion Division

Sustainable Tourism Award
A Stage Resumption of International Cruises and Future Prospects--From Zero Forward

Japan Tourism Agency
Waterfront Vitalization & Environment Research Foundation/TEJ Promotion Office

Expo 2025 Osaka, Kansai, Japan,“Pavilions for Private Sectors Concept Presentation”

Japan Association for the 2025 World Exposition

10:30 p.m. - 0:00 p.m.

Management of destinations using a nat'll tourism DMP, data strategy for sustainable regional expansion

JTTA

Legal Seminar on Home Agent Travel Agency; Interpretation of Advertising Labeling, etc.

JATA Legal and Compliance Office

Examples of "Japan Heritage Experience Tourism Project" orgainzed by JTTA

JTTA

Room 1

4:30 p.m. - 6:00 p.m.

Destination wellbeing - definition, measurement & assessment

Wakayama University Faculty of Tourism

10:30 a.m. - 0:00 p.m.

Kansai=Doha Daily Flights Resume! Qatar Airways Update Seminar ~ Network from Kansai, Narita and Haneda

Qatar Airways

Tourist Attractions in Peru; Invitation to Northern Andes Cultural Landscapes

Commercial Office of Peru in Japan

Tourism and Regional Revitalization Utilizing Space

Sora Tourism Promotion Council, NTA Sola Travel Club

0:30 p.m. - 2:00 p.m.
2:30 p.m. - 4:00 p.m.
Oct. 27(Fri.)

Tourism Forecast Platform Promotion Council (Secretariat: Japan Tourism Promotion
Association)

4:30 p.m. - 6:00 p.m.

Room 2

4:30 p.m. - 6:00 p.m.

Portugal Tourism SeminarPortuguese Tourism Board within the European Travel Board

10:30 a.m. - 0:00 p.m.

Tohoku Fan Meeting Spin-off; Connecting the Future of Tourism in Tohoku

Japan Reconstruction Agency

0:30 p.m. - 2:00 p.m.

Tourism Promotion Opportunities Amid Latest Regulatory Details on Stealth Marketing; Promotion w/ Influencers

Nishimura Asahi Law Office

2:30 p.m. - 4:p.m.

Japan Tourism Award 2023 Special Jury Award Commemorative Seminar Japan Sake Brewery Tourism Promotion
Room 3 Council member, GI (geographical Display) Introduction of initiatives, introduction of sake and 100-year food fromthe Food Culture Counselor's Office of the Agency for Cultural Affairs

Japan Council for Promotion of Sake Brewery Tourism

4:30 p.m. - 6:00 p.m.

Airline and Travel Analyst on Current Situation and Challenges of DX in Tourism Industry: Next Generation MaaS by
Connecting Data

Faurecia Co., Ltd.

10:30 a.m. - 0:00 p.m.

Osaka/Kansai EXPO and Post-EXPO Legacy and Changes in Inbound Market

JTB Communication Design Co., Ltd.

0:30 p.m. - 2:00 p.m.
2:30 p.m. - 4:00 p.m.
4:30 p.m. - 6:00 p.m.

14

Room 2 Importance of Regional DMPs - From Tourism Forecasting Platforms and Beyond to Tourism DX

4:30 p.m. - 6:00 p.m.

2:30 p.m. - 4:00 p.m.

Japanticket meglocal.com
TEAC Flywire
inc.
CORPORATION Corporation

Nishimura Asahi Law Office

Bosia and Herzegovina: The Most Exciting Destination in the World

10:30 a.m. - 0:00 p.m.

TS-036 TS-041

Ministry of the Environment

Tourism Promotion Opportunities Amid Latest Regulatory Details on Stealth Marketing; Promotion w/ Influencers

0:30 p.m. - 2:00 p.m.

0:30 p.m. - 2:00 p.m.

TS-030 TS-031

Now is the Time to Think about Ecotourism - Sustainable Tourism Destinations Created by Local Communities
Saudi Arabia, the Hottest New Destination ~From Ancient Ruins in the Desert to Future City of Mirrors

0:30 p.m. - 2:00 p.m.

Koeeru Inc.

Organizers
Nippon Steel Solutions Co., Ltd.

4:30 p.m. - 6:00 p.m.

10:30 a.m. - 0:00 p.m.

KDDI CORPORATION

Room 1

Lecture Name
Travel DX Seminar, Travel DX in Practice

Utilizing regional characteristics and consider approaches to the reviving inbound market.
JTB Communication Design Co., Ltd.
Room 4 An introduction to the charms of Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, and Turkmenistan connected by Silk
Japan International Cooperation Agency
Road to Japan
Maro's Round Trip to Jordan & THE JORDAN TRAIL

Jordan Tourism Board

15

2023

Travel Showcase

Travel Showcase

2023
October 26 (Thu.) to 28 (Sat.), 10:00 a.m. to 6:00 p.m.
October 29 (Sat.), 10:00 a.m. - 5:00 p.m.
INTEX OSAKA

Experience a "Open the Door to the Future" With Awareness of the SDGs at Each Booth!
In 2023, the first time in four years that this event was held in Osaka, Next Destinations were introduced, where visitors could experience spacetravel and new overseas travel experiences, while Workation, Drive Tourism, Dark Sky Tourism, Academy, Tourism SDGs, Adventure Tourism,
Cruises, and Sports Tourism were also featured.
アIn addition, the Osaka/Kansai Future Zone was set up to give visitors a glimpse of the 2025 Osaka-Kansai EXPO, making the exhibition aperfect fit for the event theme, "Open the Door to the Future”

Special Area
Workation

Travel Showcase
October 26 (Thu.) to 28 (Sat.), 10:00 a.m. to 6:00 p.m.
October 29 (Sat.), 10:00 a.m. - 5:00 p.m.
INTEX OSAKA Exhibition Hall 4

Osaka-Kansai Future Zone

Pre-experience the EXPO 2025 Osaka-Kansai and the future Kansai area
The "Osaka-Kansai Future Zone" was set up from Thursday,
October 26 to Sunday, October 29 to allow visitors to experience thefuture of Osaka-Kansai region, centering on the "EXPO 2025 OsakaKansai" ahead of others. The zone was open to the press, industry
and general public for a total of four days, featuring a variety ofexhibits designed to encourage visitors to learn more about the
future of the Kansai region.
The EXPO 2025 Osaka-Kansai booth attracted visitors' attention
with its prominently displayed MYAKU-MYAKU, the official
character of event, in every corner of the booth, introducing theconcept and highlights of the EXPO. Other booths included a VR
zipline experience, an exhibition of NTT Group's efforts toward the
EXPO, an introduction to the World Masters Games, and an exhibitthat communicated the attractions of not only Osaka and Kyoto, but
the entire Kansai area as a whole through collaboration. The boothof Yoshimoto Kogyo sold original goods and other exhibits thatshowed the uniqueness of the Kansai region. Visitors stopped atbooths that interested them.
A total of 10 lectures were held on a special stage in the OsakaKansai Future Zone during Tourism EXPO Japan. The content of thelectures ranged from the appeal of the international exposition to theefforts of Hyogo Prefecture, the neighboring prefecture, in preparing
for the EXPO. Many people listened to the lectures on both the Trade& Business Days and the General Public Days, underscoring the highlevel of interest and anticipation for the EXPO.

Exhibitor’s List
Panel to support the recovery of severely damaged Maui, Hawai'ii

Drive Tourism

4-051

EXPO2025 KANSAI Tourism Council
・Kansai Tourism Bureau
・JAPAN TRAVEL AND TOURISM ASSOCIATION KANSAI

4-053

MUIC Kansai

Dark Sky Tourism
4-054

The World Masters Games 2027 Kansai

4-055

UNION OF KANSAI GOVERNMENTS

4-056

AMUSE Inc.
・KM adventure・ryokosapo

4-057

Osaka Prefectural Government
・azabuko-hi-ten
・chiki・dejitaruakkusu
・happyokan
・kameyashigehiro
・midoriseika
・NSW・Rabbit Farm・tenmaosakakonbu
・Zen

4-059

Hyogo Prefectural Government EXPO2025 Regional Promotion
Division

4-060

Expo 2025 Osaka, Kansai, Japan

4-061

NTTGroup

4-062

YOSHIMOTO KOGYO CO., LTD.

Special Corner
AcademyTourism SDGs

Cruises

Adventure TourismpPick uEXPO 2025 Osaka-Kansai ‘Private Sector Pavilion’ Concept Presentation
Exhibitors of the Osaka-Kansai Future Zone Unveil Pavilion Concepts

Sports Tourism

16

Tabi SquareSpecial Corner StageThe TEJ hosted the "Private Sector Pavilion
Concept Presentation" for EXPO 2025 OsakaKansai. Akinobu Takami, Director of the Planning
Division of the Japan Association for the 2025
World Exposition, who attended the event, said
that the economic impact of EXPO 2025 will
be significant, with construction proceedingsmoothly. In the private-sector pavilions, eachexhibitor devised and presented unique exhibits
in line with the theme of the EXPO, "Designing
Future Society for Our Lives." with the aim ofproviding visitors with an experience of a futuresociety that will move and inspire them.
All 13 exhibitors -- NIPPON TELEGRAPH

AND TELEPHONE COR POR ATION, The
Federat ion of Elec t ric Power Compa nies,
Sumitomo EXPO 2025 Promotion Committee,
Panasonic Corporation, Mitsubishi General
Committee for EXPO 2025 Osaka, Kansai, Japan,
YOSHIMOTO KOGYO HOLDINGS CO., LTD.,
Pasona Group Inc., ZERI Japan, Bandai Namco
Holdings Inc., Tamayama Digital Tech CO., LTD.,
The Japan Gas Association, Iida Group Holdings
CO., LTD., and Osaka Food Service Industry
Association -- gathered to present their specificconcepts for pavilions that would make full use ofboth real and virtual media to provide awarenessof social issues, revive the ocean, and demonstrate

the power of laughter with children around theworld. The EXPO character "MYAKU-MYAKU"
also made an appearance.

17

2023

Travel Showcase

Booth Award Program

The Booth Grand Prix is an award program in which visitors vote to select the booths that made the exhibition the mostGrand Prize
exciting among the exhibitors. The judging five points are "whether the booth design was full of originality and attractive
presentation," "whether the staff provided excellent customer service and hospitality," "whether the contents were moving
Semi-Grand Prize (memorable)," "whether the impression of the country, region, company/organization changed significantly before and after
visiting the booth," and "whether the country, region, company / organization addressed SDGs (newly added in 2023)."
The "Booth Award Selected by the Professionals" and the "Booth Award Selected by the Public" were selected in two
categories: "Travel Trade Professionals' Choice Booth Grand Prize" and "Travel Enthusiasts' Choice Booth Grand Prize,"
Special Prize
respectively, by voting on the Trade & Business Day, and "Travel Lovers' Choice Booth Grand Prize" on the general day. In
Chairman Prize The TEJ addition, two organizations were selected for the Organizing Committee Chairman’s Prize for expressing this year's theme,
Executive Committee"Open the Door to the Future."～Booth Award Selected by the Professionals～

5-010

5-008
Room 3

Seminar Area

Taiwan Visitors Association

5-014 5-018

Special Award

5-017 5-020

5-029

Trav
el
P

5-030

5-003

5-068

5-065

5-052 5-055

5-070
5-071

el
E

Trav

nt h

usiast5-037

Kyushu5-038 5-040

5-025
5-021

s

5-064

5-057

5-031

Okinawa

5-002

Chairman Prize The TEJ
Executive Committee

URUMA City Okinawa

5-049

5-032

5-016 5-019

ce
hoi
’C

JTB Corp.

5-015

fessional
ro

oice
Ch
s’

Kadena Town

5-036

5-033

5-050 5-067

5-051 5-054

5-075

5-004

Room 1

Special Prize

5-013

5-053

5-034

5-006

Media
CenterChairman Prize The TEJ
Executive Committee

5-012

5-007

Room 2

Special Prize

Tourism Related

5-024 5-028

Special Award

5-023 5-027

5-001

5-022 5-026

5-039

Hotels, Accommodations

5-048
5-047

5-043

5-044 5-046

5-056

5-060 5-063

5-072 5-077

5-069

5-059 5-062

5-073 5-076

5-078

5-058 5-061

5-074

5-079

5-080

Hall 4

KOREA TOURISM ORGANIZATION

5-011

5-009

Semi-Grand Prize

Grand Prize

KOREA TOURISM ORGANIZATION

Room 4

Decided by voting on General Public Day! (Voters: General Public Day Visitors)

Semi-Grand Prize

Taiwan Visitors Association

Participating Organizations of Tourism for
SDGs Digital Stamp Rally

Hall 5～Booth Award Selected by the Public～

Decided by voting on Trade Day! (Voters: Trade DayVisitors)

Grand Prize

Hall 5: Kyushu / Okinawa / Hotels, Accommodations / Travel Related
Hall 2: Asia / Airlines, Transportations / Travel Agencies / Tourism Related

Saudi Tourism Authority

West Gate

SKY Plaza

INTEX Plaza
A Stage

Airlines, Transportations
Kansai Airports

ALL NIPPON AIRWAYS
2-001

2-002

2-003

2-004

2-005

2-006

2-007

2-008
2-051

2-009

Travel Agencies

BRIDGE MULTILINGUAL SOLUTIONS

2-016

fe
ro

Trav
el
P

2-014

2-013

2-012

2-010
2-041

ssional

Executive Committee
Chairperson Award

2-023

Japan Airport Terminal Co., Ltd.
Tokyo International Air Terminal Corporation

2-015

oice
Ch
s’

2-022

2-021 2-020

Hall 3

JAPAN AIRLINES oneworld

2-036
2-035

2-019 2-018

2-052
2-011

2-039 2-028

2-049

2-050

Asia

Travel Related
2-024
2-032

2-033

2-034

2-037

2-038

2-042

2-048
2-045

Hall 2
18

19

2023

Travel Showcase

Hall 4: Kansai / Chugoku / Shikoku / Osaka/Kansai Future Zone / Tourism Related / Special Exhibition CornerHall 3: Asia / Europe / Pacific
Participating Organizations of Tourism for
SDGs Digital Stamp Rally

Hall 4
4-021
4-011

4-023

4-022

4-020

4-042

4-009

4-043

4-047
4-046

Hall 54-003 4-007

4-013 4-014

4-002 4-005

4-015

4-027 4-028 4-029
4-035

Kansai

SP-011

4-055

Special Exhibition
Corner Stage

SP-013SP-014SP-008 SP-015

4-061
4-049
4-056

4-034

SP-016SP-007 SP-017

4-062

SP-006 SP-018

4-054

TS-006SP-032 SP-037

TS-001

TS-044 TS-002

SP-031

TS-029 TS-013 TS-014

TS-005 TS-007

TS-011 TS-015

TS-021 TS-024

TS-030 TS-031

TS-016TS-020 TS-025

TS-045 TS-032

TS-004 TS-008
TS-010TS-003 TS-009

TS-019 TS-026

4-001

4-030 4-031

4-017
4-019

4-053

4-033
4-050

4-032

4-018

4-051

Osaka/Kansai
Future Zone Stage

SP-003SP-019Tourism
RelatedTS-036 TS-041

TS-033

6B-009SP-028 SP-039

SP-025

6B-010SP-046SP-044SP-023

6B-011

6B-025Chubu

6B-023 6B-024

6B-006

Cruise6B-032

6B-019 6B-022

SP-045

6B-018 6B-021

6B-035
6B-037

Workation

6B-013

6B-042
6B-0163-031

3-045 3-046 3-047

6B-004

Hawai'i Tourism Japan

Special
ExhibitionArea

6B-0386B-014

FB-003

6B-031

Dark Sky Tourism

6B-017 6B-020

6B-001

FB-002

6B-036

6B-0053-008

FB-004

Drive Tourism
6B-043

6B-015

6B-044

6B-045 6B-047 6B-046

3-048

East Gate

3-032

Trav

6A-0023-040 3-039

3-023

3-025
Trav
el
P

Europe

oice
Ch
s’

3-029

fessionalro

DISCOVER WEST / Japan Travel andTourism Association Chugoku Branch /West Japan Railway Company

usiast

Trav

nt h

s

〜Extra Edition〜

Semi-Grand Prix

3-037

FD-0033-024

FD-004

Asia
3-022

3-003

3-016

3-014

Railways KANSAI
3-015

3-011

6A-009 6A-010

Central Asia

6A-015

6A-020
6A-019Middle East

6A-014
6A-013

el
E

Trav

Trav
el
P

6A-047

6A-024

6A-026
6A-027

6A-025

6A-055
6A-061

6A-028 6A-031
6A-029 6A-032
6A-033SP-051-2
SP-051-4 SP-051-7
SP-051-5
SP-051-3 SP-051-6
SP-054 SP-051-1

6A-057SP-055

6A-058

6A-0396A-036

6A-0596A-034

Central & SouthAmerica,Caribbean
6A-060Asia

Special Exhibition Corner

s
ce
hoi
’C

oice
Ch
s’

Semi-Grand Prix

usiastTohokuNorth America

Adventure
Tourism SP-052 SP-053

3-049
nt h

6A-030Africa6A-021

3-013

ssional

6A-046

6A-040FD-010fero

6A-048

6A-011

6A-017FD-0093-010

6A-044 6A-045
6A-043

6A-008FD-007FD-008

6A-050 6A-049
6A-052 6A-0516A-050

Ministry of Tourism,
Government of India

Hokkaido

FD-0063-034

6A-053

6A-041 6A-042

6A-006FD-0053-020

6A-054s

6A-005FD-0023-038

usiastExecutive Committee
Chairperson Award

Middle East

FD-001cehoi’CHall 2el
E

Grand Prix

The local "Donburi"
Grand Prix

nt h

ce
hoi
’C

6A-0033-042

Paciﬁc
3-026

3-041

3-036

el
E

3-043 3-044
3-030

Hokuriku Tourism Promotion
Association & West Japan
Railway Company

Food Court
6B-0346B-012

SportsAdventure Tourism
Tourism

3-033

FB-001

6B-027 6B-028 6B-029 6B-030

4-065

SP-026 SP-041

SP-001 SP-021

6B-0496B-026TS-043

Kanto

SP-029SP-024 SP-043

FB-006TS-035 TS-042
TS-034SP-030 SP-038

SP-002 SP-020

4-064

TS-028TS-018 TS-027

TS-017

Tabi Square
SP-004TS-037TS-022 TS-039 TS-038 TS-023

Travel Solution 2023

4-066

SP-009SP-027 SP-040

Shikoku
4-016

SP-010Tourism
Related

SP-012

Osaka/Kansai Special Exhibition Corner
Future Zone
Academy4-038 4-037

4-026

4-025

4-012

4-006

4-057

B Stage

Tourism
SDGs

4-059

Chugoku
4-008

Ha ll 6 Z o n e B

4-060
4-048

4-044 4-045

4-041

4-024

4-004

Hall 6B: Kanto / Chubu / Dark Sky Tourism / Workation / Drive Tourism / Travel Solution 2023 / Tourism Related / B Stage / Food Court
Hall 6A: Middle East / Asia / Central Asia / Africa / North America / Central & South America,Caribbean / Tourism Related / Special Exhibition Corner /Food Court / Hokkaido / Tohoku / The local "Donburi" Grand Prix ～Extra Edition～

Grand Prix

FA-001FA-002

FA-003 FA-004 FA-006

Food Court

Saudi Tourism Authority

20

Hall 3Ha ll 6 Z o n e A

21

2023

Travel Showcase

Official Visits

Tourism SDGs Digital Stamp Rally

October, 28 (Sat.) and 29 (Sun.)INTEX OSAKA Exhibition Hall 2 to 6 AB Zone
Sponsorship: JCB Co., Ltd.
Saudi Tourism Authority

Opportunities to Realize, Learn about SDGs at TEJ Exhibition
Ryusho Kato
Parliamentary Vice-Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Yoshihide Suga
Former Prime Minister
Member of the House of Representatives

President, All Nippon Travel Agents Association, Member of the Houseof Representatives, Supreme Advisor, Research Commission for the
Establishment of a Tourism Oriented Nation

Member of the House of Representatives,
Chairperson, Research Commission for the Establishmentof a Tourism Oriented Nation

Member of House of Representatives
Chief Secretary, Research Commission for the
Establishment of a Tourism Nation

Shunsuke Takei
Member of the House of Representatives

Yosuke Tsuruho
Member of the House of Councillors

Masashi Adachi
Member of the House of Councillors

Hirotaka Ishikawa
Member of the House of Councillors

Hisatake Sugi
Member of the House of Councillors

Ichiro Takahashi
Commissioner, Japan Tourism Agency

Toshihiro Nikai

Kaiji Shinko Renmei

Motoo Hayashi

The Tokyo Chamber of Commerce and Industry
The Travel and Tourism
Promotion Committee

Hideki Miyauchi

The Tourism SDG Digital Stamp Rally was held on
the weekend on October 28 and 29 to visualize "SDG
initiatives" in the tourism sector in the 17 SDGs and 169
targets set by the United Nations in efforts to realize
a sustainable, diverse, and inclusive society. The event
provided visitors with opportunities to "notice" and "learn"as they walked around the exhibition venue. Visitors
accessed the Tourism SDGs Digital Stamp Rally website
from the QR codes at the exhibition venue to participate.

Many participants visited the booths of participatingorganizations where they could deepen their knowledge
while enjoying the digital stamp rally.
The goal points of the stamp rally were also used for a
student-only event, the "Youth International Travel Support
Lottery," which appealed to young people's interest ininternational travel and encouraged them to take action.
The raffle was a big hit with the students who came to theevent.

Tourism Officials of Aichi Prefecture

Courtesy Calls
October, 28 (Sat.) and 29 (Sun.)
Furusato Support Festa in Tourism Expo Japan INTEX OSAKA
Exhibition Hall 6 B Zone

Support the Hometowns by Enjoying Local Products and Sake from Hokkaido, Fukushima!

Masaaki Okazaki
Board Member, Senior Executive Officer, JCB CO., LTD.

Ministry of Tourism, Government of India

African Diplomatic Corps / TRINVEC

The State Tourism Agency of the Republic of Azerbaijan

Ministry of Tourism and Creative Economy, the Republic of Indonesia“Hometowns Support Festa in TEJ" was heldon the weekend of October 28 and 29 under thetheme of “Cheering for Hokkaido and Fukushima
Prefectures.” At the Hamadori (Fukushima) booth,a long line of visitors waited to try the local saketasting service. The venue was also lined withkitchen cars offering scallops and other seafoodfrom Hokkaido.
The two-day event was a success among visitors
who had hea rd t he news about t he plight of
Hokkaido producers and Fukushima Prefecture andcame to the venue to support these regions.

Greek National Tourism Organization

Exhibitor Receptions
Receptions were held at exhibitors’ booths on October 27(Fri.), inviting interested visitors.
BOTSWANA TOURISM

Tourism Development Support Fund of the Kyrgyz Republic

Taiwan Visitors Association

Booths VisitsHong Kong Tourism Board

22

Don Farrell
Minister for Trade and Tourism, Australia

European Travel Commission (ETC)

Saudi Tourism Authority

SRI LANKA TOURISM PROMOTION BUREAU

Tourism Malaysia

Taiwan Visitors Association

23

2023

Travel Showcase

Stage Schedule
Captivating Performances, Events Representing Global
Oct. 28 (Sat.)

Time

Place
10：30
45

10:30～11:00

A stage INTEX Plaza

Meet & Discover Central Asia ~Journey to the Silk Road~

10:30～11:00

B stage Hall 6

Central Asia 5 Countries Performers"NAMAGASHI with a Kamei (nerikiri and konashi)", which was registered as
Registered Intangible Cultural Properties Demonstration

11:20～11:50

11:20～11:50

Commentary JAPAN WAGASHI ASSOCIATION Demonstration MARUICHI-KASHIHO Co.,Ltd.

11：00
15
30

Nihao China Show

Nihao China Performance Troupe

Food Court

The Local"
Local" Donburi "Grand Prix

The Introduction to Bunraku, [showcase]Sambaso of OSAKABUNRAKU Version～ Extra Edition ～The “National Local Donburi Championship'' is a very popular corner of the“Hometown Festival Tokyo - Japanese Festivals’ Tastes of Hometown'' held at Tokyo
Dome, where local donburi (bowl food) from around Japan compete for honors. At
TEJ 2023 Kansai/Osaka, as an "extra edition" of the championship, 10 local bowls
nationwide, including regular participants in the championship, as well as newly
participating local bowls, were gathered at the venue.
Long lines formed at each booth, especially around lunchtime, where visitors
could be seen enjoying the freshly made rice bowls served in front of them.

［ Ka nsa i G o o d Food Corner]
Five stores exhibited Kansai's kushikatsu (skewered pork cutlets), okonomiyaki,
takoyaki, yakiniku (grilled meat), and long-established ekiben (boxed lunches), alldrawing long lines. Visitors enjoyed gourmet foods from famous restaurants unique tothe Kansai region at the venue.

BUNRAKU KYOKAI, and Fukuryu Katsura

45
12：00
12:10～12:40

15
30
45
13：00
15

Promotion Stage for Winter Youth Olympic Games Gangwon 2024

Lee Sang-Hwa(Speed Skating Olympic Games Gold Medalist)
Tomomi Okazaki(Speed Skating Olympic Games Bronze Medalist)
SALIY HIGASHIYAMA (a writer)

12:10～12:40

The Introduction to Bunraku, [showcase] Sambaso of OSAKABUNRAKU Version

13:00～13:30

13:00～13:30

Wonderful Indonesia - Balawan and Batuan Ethnic Fusion

Saudi Tourism Authority

Wonderful Indonesia - Balawan and Batuan Ethnic Fusion[Do me st i c , i nt e r na t ional f ood corner]

BUNRAKU KYOKAI, and Fukuryu Katsura

In addition to local sake and craft beers from Niigata, -- known as an sakeproducing region and seasonal Japanese sweets -- booths from overseas selling fooditems as crocodile meat dishes from Africa and Chamorro items from Guam, were
popular with visitors.

Saudi Traditional Dance Ardah

30
45
14：00

13:50～14:20

Tourism Malaysia Cultural Dance Show

13:50～14:20

Malaysia Cultural Dance Troupe

A large gathering of Niigata's stars! Delicious! Want to visit! Talk Show
& Rock-Paper-Scissors Competition to introduce the attractions

14:40～15:10

14:40～15:10

Tigerair Taiwan

Tottori Tourism Goodwill Ambassadors, Irodori Biyori (Tottori Umbrella Dance
Troupe), and Toripy (Tottori Prefecture PR Character

15:30～16:00

15:30～16:00

Yurika Ohyama

Ibaraki Airport x Skymark Co., Ltd.

15

Niigata Prefecture Tourism Association & NIIGATA SAKE Fair 2023

30
45
15：00

Tigerair Taiwan Presents "How to Walk in Taiwan's Alleyways" by Natsuki
Yasuda, & Introducing the Latest Taiwan Café" by WHOSMiNG

Not Just Crabs: Tottori Tourism Promotion

15
30
45

Folk Songs of Amami islands

Not IBARAK*I* AIRPORT, We are IBARA*KI* AIRPORT!!

16：00
15
30

16:20～16:50

GUAM Chamorro Dance Show
Guma Taotao Kinahulo Atdao na Tano

16:20～16:50

Himeji Tourism Promotion Stage 30th Anniversary ofWorld Heritage Registration
The Queen of Himeji Castle

45
17：00
17:10～17:40

15

Colombia, the Country of Beauty with Salsa Dance Performance
PROCOLOMBIA

17:20～17:40

Join Macao Quiz & Fly with Air Macau

30

Macao Government Tourism Office AIR MACAU Company Limited

45
18：00

Oct. 29 (Sun.)

Time

Place

10：30
45

10:30～11:00

A stage INTEX Plaza

Come & Say G'day! Live performance
Tourism Australia

10:30～11:00

B stage Hall 6

Select the correct answers and get local specialties from the 4 regions!

Kagoshima Four Regions Sightseeing Council

11：00
15
30
45
12：00
15

11:20～11:50

11:20～11:50

Hiroshima & Miyajima Goodwill Ambassadors, the unique Hiroshima-born mascot character BUNKACKY,
Kure City's official character KURESHI and Hiroshima Convention & Visitors Bureau

BUNRAKU KYOKAI, and Fukuryu Katsura

12:10～12:40

12:10～12:40

Central Asia 5 Countries Performers

Shikoku

Hiroshima & Miyajima Tourism Goodwill Ambassador and BUNKACKY, the first Yurukyara character, introduce
popular sightseeing spots, activities, and specialties of Hiroshima especially introduced at the G7 Hiroshima Summit!

Meet & Discover Central Asia - Journey to the Silk Road -The Introduction to Bunraku, showcase Sambaso of OSAKA BUNRAKU
VersionLet's Travel Shikoku !

30
45
13：00
15

13:00～13:30

13:00～13:30

UPOPOY National Ainu Museum and Park

Hidehiko Agata/Sora Tourism Promotion Council Osamu
Nakajima/Nippon Travel Agency Co.,Ltd.

13:50～14:20

13:50～14:20

Performances of Traditional Ainu Dance & Traditional Ainu
Musical Instrument

The Fast & Furious Travel ! First Trip to the Moon

30
45
14：00

Wonderful Indonesia Ethno Art
Wonderful Indonesia Ethno Art

Join Macao Quiz & Fly with Air Macau

Macao Government Tourism Office AIR MACAU Company Limited

15
30
45

14:40～15:10

14:40～15:10

ESTE ES MI PERÚ Japón - Osaka

SceneryScent.co.,Ltd.

Peruvian National Dance

Closing Ceremony / Grand Finale

October, 29 (Sun.) 4:30 p.m. – 5:00 p.m.
INTEX OSAKA INTEX Plaza A Stage

This year's Osaka / Kansai Travel Exhibition, the second
time in Osaka, attracted visitors
This year's TEJ 2023 Osaka / Kansai trade fair, the second time in Osaka, attracted
exhibitors from 70 countries and regions, with a total of 148,062 visitors over the four days.
A total of 529 buyers and 1,037 sellers participated, with the number of business meetings
reaching 5,768, making it a very successful fair for tourism.
At the closing ceremony, Executive Committee Chairman Hiroyuki Takahashi
emphasized the great success of the event, saying, "It would be my greatest pleasure if TEJ
could be a turning point for the tourism industry to recover from the pandemic and pave
the way to a new future. Okazaki of JCB said, "Every year I feel the tourism industry is
growing and gaining momentum, and I am very happy that so many people came to Osaka
for the first time in four years.
The "Booth Grand Prize" award ceremony was also held on stage. The "Booth Grand
Prize" was awarded in two categories: the "Booth Award Selected by the Professionals"
selected by votes on the trade days and the "Booth Award Selected by the Public" selectedby votes on the general public days. The Grand Prize, Runner-up Grand Prize, Special
Award, and Executive Committee Chairman's Award were awarded to a total of sixorganizations.
The event concluded with a grand finale featuring local mascot characters from all overJapan, and a promise to meet again in Tokyo in 2024 and Osaka / Kansai EXPO in 2025.

Hosts and
Guests on
the Stage

Idol stage show scent special effects production.

15：00
15
30
45

15:30～16:00

15:30～16:00

Play Entertainment XXK

Tottori Tourism Goodwill Ambassador: Toripy (Tottori Prefecture PR Character)

Welcome to Mongolia

Do You Know Tottori? Discover Tottori Prefecture

16：00
15
30
45
17：00

16:30～17:00

Grand Finale*Refer to the photos on page 18 for winners.

24

Hosts and Guests on the Stage
Closing Ceremony
Masaaki Okazaki, Board Member, Senior Executive Officer, JCB CO., LTD.
Hiroyuki Takahashi, Chairman, TEJ Executive Committee
Booths Grand Prix Winners
Grand Finale
Exhibitors (local mascots / characters throughout country)

25

2023

Travel Showcase

Survey of Trade Visitors

Travel agencies accounted for nearly 40% of all visitors, but it can be seen that the event has been
attracting attention from industries other than the travel industry, such as transportation-related,marketing consultants, and information communication/IT-related, as that in the previous years. In terms of visits by purpose, in addition
to "Gather information" and "Increase knowledge," many visitors came for "Broaden network within the industry" and "Hints for new
business models," all of which received extremely high satisfaction ratings of over 90%.
■Occupation■Business Categories
36.9

Travel agency

Sales

7.1

Transportation

5.5

IT-ICT-related / Communication service

Overall business

6.5

Marketing consultant
Government oﬃces /Municipalities

4.8

Accommodation

5.0

Tourism organization

4.6

Service industry

3.6Tour operator
Real estate industry / Constructionindustry / Regional development
Wholesale and retail trade
Tour conductor / Tour
guide / Interpreter guide
Manufacturing industry

3.7

2.5

Theme park / Attraction

1.9

27.6
16.8

Marketing

13.5

Planning / Purchasing

11.3

Advertising■Age Groups / Sex■Purpose of Visit (multiple choice)■Satisfaction Rating by Purpose of Visit

Corporate planning

7.2

General aﬀairs / Accounting

5.4

Others

0

20

10

30

40％

96.3
76.0

Increase knowledge

45.4

Broaden network within the industry
Expand business into
new areas and arenas

10

30.0
42.4

Hints for new business models

Gather information

35.2

Increase knowledge

38.1

8.5

Hints for new business models

28.6

61.5

9.9

23.3

67.1
48.5

45.8

0

20

9.6

40

60

5.7

80

100 ％

Very satisﬁed

Attract industry participants

75.9

Broaden network
within the industry

49.1

Broaden network
outside the industry

18.5

Attract travelers

Attain speciﬁc businessdeal or agreement

12.0

68.0

Attract industry participants

13.4

61.0

Broaden network
within the industry

15.1

Broaden network
outside the industry

15.0

Satisﬁed

Dissatisﬁed

Unclear

13.4

0

20

40

60

80

100 ％

81.1

20

30

40

■Travel Companion

10

Discover next overseas travel destination

39.2

Find next domestic
travel destination

47.1

15

20 ％

Satisﬁed

Dissatisﬁed

13.5

47.3

48.9

3.9

Enjoy sense of travel

54.5

43.0

2.5

Enjoy events

57.5

38.1

4.4

15.0

44.9

40.2

Help enhance job

50.0

Visit Speciﬁc Exhibition Booth

53.5

0

50 ％

20

Unclear
1.6%

None
11.0%

Twice
16.7%

Four times Three times
6.6%
14.0%

■Travel Style
Package tour
Package tour
Unclear 1.6% 7.2%
at destination
5.4%

Others 0.6%

Once
12.8%

1.9

70.0

10

Five times
12.4%

13.3

36.7

37.0

40

60

9.4

80

100 ％

Alone
25.8%

■Travel Arrangement
Unclear 0.3%
Others 0.4%

Retail shops oftravel agencies0.8%
Via phone of travelcompanies 0.3%
Travel agency
websites
11.3%

Family32.2%

Overseas Online
ﬁrms 9.9%
Directly with airlines/
hotels 49.9%

Co-worke
0.2%

Friends
15.5%

Couple24.0%

Individual arrangement
85.8%

Domestic online
ﬁrms 27.2%

15.0
3.5

25.6

65.1

5.8

33.3
0

20

66.7
40

60

0.0
80

100％

Results Obtained From the Exhibition
・It was meaningful to be able to get in contact with agents in the Kansai area who we would notnormally meet.
・Since the event was held after the pandemic, many buyers said, it great to hold the event inperson, which I agree.
・I was able to see how other booths showcased their appeal and their advertising activities,
which served as a reference for future projects.
・I didn't have any networking or business negotiation opportunities in Japan, so by participating
this time I was able to understand the current situation and do a lot of PR.
・It was good to see the reactions from overseas toward the resumption of inbound tourism andthe people outside the travel industry watching.

Unclear
5.1%

0.0

Others5.65Although the top domestic travelers were those who had traveled 2, 3, and 1 times (in thatorder) in the past year, and the top overseas travelers were those who had traveled 0, 1, and 2 times(in that order) in the past 5 years, their willingness to travel did not wane, considering that it has been less than six months since the downgradingof COVID-19 to Category 5. Among travelers, "Family" "Alone" and "Couple" were the most frequent travelers for domestic travel, while "Couple""Family" and "Alone" were the most frequent travelers for overseas travel. In terms of travel arrangements, online reservations, including those made"Directly with airlines/hotels", are becoming the norm.

10 times
6.4%
Nine times
0.8%
Eight times
1.6%
Seven times
2.1%
Six times
4.6%

10.0 10.0
12.2

28.5

Visit Speciﬁc Exhibition Booth

More than 11 times 5.8%

0.0
Others2.6

Enjoy food and beverages

3.4

Help enhance job

1.9

Attract travelers

79.6

0

0.6

18.3

7.0

5.4

Over 70

12.0

Enjoy food and beverages■Travel Experience within 1 Year
(Accommodation Travel)■Satisfaction Rating by Purpose of Exhibit
46.3

60s

Domestic Travel

While “Attract industry participants" accounted for just under 80% of exhibitors, "Broaden network
within the industry" and "Attain specific business deal or agreement" followed at just under 50%,
indicating that many exhibitors had more ambitious objectives. Overall, the results indicate that expectations are rising for business meetings.

Attain speciﬁc businessdeal or agreement

15.7
15.4

Travel Trends Among General Visitors

Survey of Exhibitors■Purpose of Exhibit (multiple choice)

11.1

50s

45.6

0

15.9

62.3

Others

100 ％

9.8

40s

40.0

Enjoy events

4.5

62.0

Broaden network with
non-travel industry

80

57.4

29.5

21.9

60

5.6

4.8

5.0

Broaden network with
non-travel industry

40

Dissatisﬁed

67.7

21.8

20

Satisﬁed

60.0

27.4

Find business partners

0Very satisﬁed

Expand business into
new areas and arenas

20.7

5.2

30 ％

Broaden network within the industry

Find business partners

Others20■Satisfaction Rating by Purpose of Visit

Gather information

4.2

30s

37.4

Enjoy sense of travel

5.1

0■Purpose of Visit (multiple choice)

3.1

20s

44.2

Find next domestic
travel destination

Female4.0

Others2.4

Educational / Research institutions

4.4

IT· System

1.2

Male

0.0
0.0
10s 0.0
0.0

Under 9Very satisﬁed

Discover next overseas travel destination

3.2

Finance/Insurance service

26

The gender rat io ofvisitors was almost 50/50,
although the female visitors slightly exceeded the male visitorswith 54.0%. By age group, visitors were in their 50s, 40s, 30s, 60s,
and 20s, in that order. The purpose of the visit was "Discover next
overseas travel destination," a close second to "Enjoy events" and"Find next domestic travel destination" accounted for just under
40% of the visitors. The result was a high level of satisfaction
in general. As this was a large-scale travel event following thedowngrading of the COVID-19 to the fifth category, visitors
were seen actively talking with exhibitors in search of the latest
information.

10.0

3.0
2.7

Survey of General Visitors

・We were able to collect various opinions from consumers, and we were also able to create
points of contact with overseas companies.
・This gave us an opportunity to reconsider two ways to appeal to the industry and to general
travel enthusiasts.
・I was able to learn about the travel trends of visitors mainly from the Kansai area, and I felt thata PR method tailored to the region was needed, so I would like to pass on the information toeach municipality.
・We were able to promote the event more effectively through costumes and photo shoots.
・More than 4,000 people visited our booth, and we were able to make a stronger impression.

Overseas Travel■Travel Experience within 5 Years(Accommodation Travel)
More than
11 times
5.9%
10 times
5.5%
Nine times
0.2%
Eight times
1.4%
Seven times
1.6%
Six times
2.6%■Travel Companion
Unclear2.0%■Travel Style

Others 2.5%
Unclear
10.4%

None
21.7%

Others 0.7%

Family
25.1%

Once
13.1%

Five times
10.4%

Four times4.4%

Alone
22.5%

Twice
Three times 12.7%
10.1%

Co-worker
1.3%

Friends
18.4%■Travel Arrangement
Unclear 4.0%

Unclear3.9%

Couple28.2%

Package tour
25.6%

Individual
arrangement
58.2%

Package tour at
destination
12.2%

Retail shops oftravel agencies
13.8%
Directly with airlines/
hotels 28.4%

Via phone of travelcompanies 1.0%

Travel agency
websites
21.5%

Domestic
online Overseas Online
ﬁrms
ﬁrms 18.7%
11.9%

27

2023

PR & Advertising Activities

Total media exposure: 1,185 (April to October) Total advertising conversion: JPY270,547,163Media attendance: 574 (total) including major media such as TV stations and newspapers■ Newspapers andmagazines (125)Press Conferences■ Cooperation with SNS announcements
In efforts to raise awareness of the event, unite the industry, and boost the momentum for travel, mainly in the Kansai region, the subcommittee members
simultaneously posted notices of the event on their official SNS accounts every Thursday starting at the end of September. Dates: September 28, October 5, 12, 19, 26◆Organizations/companies cooperating in publicity (excerpts)
KNT-CT Holdings Co., Ltd.

Union of Kansai Governments

Japan Association for the 2025 World Exposition

Kansai District, Transport and Tourism Bureau

Meitetsu World Travel, Inc.

KEIHAN HOLDINGS CO., LTD.

Kyoto Shimbun July 7 (Fri.), 2023 morning edition

Yomiuri Shimbun Osaka, July 7 (Fri.), 2023

Osaka City Government
Economic Strategy Bureau

Kintetsu Group Holdings Co., Ltd.

Osaka Chamber ofCommerce and Industry

Kansai Airports

Japan Airlines Co., Ltd.

Osaka Convention & Tourism Bureau■ Other cooperation■ TV: 6 stations, 8 programs (October)

Japan Airlines Co., Ltd.

ALL NIPPON AIRWAYS CO., LTD.

October 26(Thu.)

October 26(Thu.)

October 26(Thu.)

October 26(Thu.)

October 27(Fry.)

October 28(Sat.)

October 28(Sat.)

October 28(Sat.)MICE Japan

Keihan Agency Co., Ltd.

Hankyu Corporation

Keihan Railway's line information magazine“K PRESS” (October issue)

Railway information magazine“TOKK” (October issue)“TSUBASA GLOBAL WINGS”(September issue)

Monthly “MICE JAPAN” (October issue)

West Japan Railway Company

JTB Publishing

All Nippon Travel Agents Association (ANTA)“Nishi Navi" (October issue)

Monthly magazine"Nodule" (October issue)“ANTA NEWS" vol.271 (July/August issue)“ANTA NEWS" vol.272 (September/October issue)“SKYWARD” (September issue)

Osaka International Business
Promotion Center“BAY AREA NOW” (October/November issue)

Osaka Metro Co., Ltd.

Hankyu Hanshin Holdings, Inc.

Shinsaibashi Station Platform Signage

Osaka Umeda Station Poster

Kansai Airports

Nankai Electric Railway Co., Ltd.

Indoor Signage

Namba Twin Vision■ Produced Items●B1-size posters●B3-size posters●A4-size flyers (for Trade visitors)●2023 TEJ DAILY NEWSWest Japan Railway Company●Program provided by JR West TV Osaka “Otona Tabi Walk” announcement aired

１

２
Kintetsu Group Holdings●A4-size flyers (for General Public visitors)

Kintetsu Railway in-train Ads

1 Osaka Station Signage
2 WEST Vision

28

29

2023
Date

Schedule / Event Theme and Key Visual
Venue
INTEX OSAKA INTEX Plaza

Tourism Expo Japan 2023 Overall Schedule
9:00

11:00

10:00

Opening Ceremony
JAPAN TOURISM AWARDS
9:30 - 10:00／10:10 - 11:00

12:00

13:00

15:00

16:00

List of Tourism EXPO Japan 2023 Sponsors, Supporting Organizations
17:00

18:00

Signing Ceremony of The Private Sector Commitment
to The UNWTO Global Code of Ethics for Tourism
14:00 - 14:20

Press Conference
11:15 - 11:45

INTEX OSAKAInternational Conference Hall

Thursday,
Oct. 26

14:00

Keynote Speech
13:15 - 13:45

19:00

Welcome Reception
18:00 - 19:40

The 6th TEJ Ministerial
Round Table
14:20 - 16:20

Travel Solutions Exhibition 2023
10:00 - 18:00
VISIT JAPAN Travel & MICE Mart 2023
11:00 - 18:00
Organizer: Japan National Tourism Organization (JNTO)INTEX OSAKAHall 5 Seminar RoomINTEX OSAKAInternational Conference Hall

Tourism Professional Seminar
10:30 - 18:00
Symposium on Promoting Japanese
Outbound Travel
10:30 - 12:00

EXPO × Tourism Symposium
13:00 - 14:30

Adventure Tourism Symposium
15:30 - 17:00

Travel Showcase & In - booth Business Meetings
10:00 - 18:00

Friday,Oct. 27

INTEX OSAKA
Exhibition Space Halls 2-6

Travel Solutions Exhibition 2023
10:00 - 18:00
VISIT JAPAN Travel & MICE Mart 2023
9:00 - 18:00
Organizer: Japan National Tourism Organization (JNTO)INTEX OSAKAHall 5 Seminar Room

Saturday,
Oct. 28

Sunday,Oct. 29INTEX OSAKA
Exhibition Space Halls 2-6

Tourism Professional Seminar
10:30 - 18:00

VISIT JAPAN Travel & MICE Mart 2023
9:00 - 12:00
Organizer: Japan National Tourism
Organization (JNTO)<Chairman>
Hiroyuki Takahashi
Closing Ceremony Grand Finale
16:30 - 17:00

Event Theme and Key Visual

Tourism Expo Japan 2023 Osaka/Kansai Theme
A travel exhibition where you can meet the future(1) Held as a great opportunity to communicate the future vision of travel(2) Held as an event in conjunction with the EXPO 2025 Osaka-Kansai(3) D isseminating the new charm of Japan to the world from Asia's gateway Kansai(4) Tourism contributes to regional sustainable development

Open theDoor tothe Future

Key Visual Creative Concept
The excitement of taking the first step toward new sceneries, experiences, and
See Your Future Travels
destinations, as well as a new style of travel unfolding right before your eyes. The motif was“doors of various colors (TEJ)'” and expressed with the elated expression of a traveler opening the door (TEJ).
By creating images that look like they are surrounded by famous places and travel destinations around the world, we emphasized
the “main character” at the center of the journey. The beginning of a new journey, new experiences, and a new future are all appearing
right in front of your eyes. (Even at the event venue, there are many entry points to your journey.). A fantasy movie poster-like image,with its worldview, that strongly impresses on the intuitive pleasure of traveling.

30

Director Office of the Corporate Auditors, Japan Airlines Co., Ltd.
Officer, Tanaka Masato Tax Accountant OfficePlanning Committee

Travel Showcase (General Public Day)
10:00 - 17:00

OPEN THE DOOR TO THE FUTURE

Chairperson, Japan Association of Travel Agents (JATA)
President, Japan National Tourism Organization (JNTO)<Members>
Yoshiharu Ueki
Director, Chairperson, Japan Airlines Co., Ltd.
Masayuki Oonishi
Chairman, JAPAN RYOKAN & HOTEL ASSOCIATION
Masaaki Okazaki
Board Member, Senior Executive Officer, JCB CO., LTD.
Shinya Katanozaka Chairman, ANA HOLDINGS INC.
Yoichi Kise
Executive Vice President, EAST JAPAN RAILWAY COMPANY
Takashi Goto	Chairman and Representative Director, CEO,SEIBU HOLDINGS INC.
Yoshiteru Koyano
President & CEO, NIPPON TRAVEL AGENCY CO., LTD.
Koji Kondo
Vice-president, All Nippon Travel Agents Association
Atsushi Sakai
President, HANKYU TRAVEL INTERNATIONAL.CO.,LTD
Masahiko Sakamoto	Director General, Bureau of Industrial and Labor Affairs,
TOKYO METROPOLITAN GOVERNMENT
Takao Shiraishi	Director-General, Nature Conservation Bureau, Ministry of theEnvironment, Government of Japan
Kazuo Sumi	Vice Chairman, Kansai Economic Federation / Chairman,
Hankyu Corporation
Toru Takahashi	Chairman, Board of Airline Representatives in Japan (BOAR) /Director, United Airlines, Inc.
Noriko Takeuchi	Vice Chair of the Board of Councillors, Chair,Committee on Tourism, KEIDANREN / President, Congrès Inc.
Shunichi Tokura 	Commissioner for Cultural Affairs, Agency for Cultural Affairs,
Government of Japan
Yuji Hara
President, Kaze Travel Co., Ltd
Kazuyuki Harada
Chairman, Japan Private Railway Association
Shinichi Fukushima Chairman, Osaka Convention & Tourism Bureau
Frédéric Mazenq
Chairman, ANTOR-JAPAN / Director of Japan, ATOUT FRANCE
Koji Murofushi
Commissioner, Japan Sports Agency, Japan Sports Agency
Tadashi Mogi 	Director-General for Commerce and Service Industry Policy,
Ministry of Economy, Trade and Industry
Eijiro Yamakita
President & CEO, JTB Corp.
Fumihiko Yuki 	President and Chief Executive Officer, East Nippon Expressway
Company Limited
Ichiro Takahashi
Commissioner, Japan Tourism Agency<Auditors>
Hiroshi Amano
Masato Tanaka

Travel Showcase (General Public Day)
10:00 - 18:00

INTEX OSAKA
Exhibition Space Halls 2-6<Chairman>
Kenichiro Yamanishi	Chairman & CEO, Japan Travel And Tourism Association<Vice Chairmen>
Hiroyuki Takahashi
Atsumi Gamo

Travel Showcase & In - booth Business Meetings
10:00 - 18:00

INTEX OSAKA
Exhibition Space Halls 2-6

Event Name: Tourism EXPO Japan 2023 / Organizers: Japan Travel And Tourism Association / Japan Association of Travel Agents (JATA) / Japan National Tourism Organization (JNTO)
Organizing Committee

Chairperson, Japan Association of Travel Agents (JATA)<Vice Chairman>
Hitoshi Saimyo	President & COO, Japan Travel And Tourism Association
Koji Takahashi	Executive Senior Vice President, Japan National Tourism
Organization (JNTO)<Members>
Yoshiaki Hompo
Chief, UNWTO Regional Support Office for Asia and the PacificTomoji Ishii	Executive Vice President Director of Passenger Markting &Planning, ALL NIPPON AIRWAYS CO., LTD.
Tomoyuki Ishizuka
Vice Commissioner, Japan Tourism Agency
Norihiko Imaizumi	Chair, Sub-Committee on Planning, Committee on Tourism,
KEIDANREN / Senior Fellow, Macro-Environment Resesrch Div.,
Policy and Macro-Environment Research Dept., DAI-ICHI LIFERESEARCH INSTITUTE INC.
Katsumi Endo	Executive Vice President, Japan National Tourism
Organization(JNTO)
Kuniharu Ebina
President, Japan Association of Travel Agents (JATA)
Kiyotaka Uchimoto	Representative of Secretariat, Council for Global Communication
Development and Promotion
Hideyuki Urasaki	Executive Director and General Affairs Department SeniorDirector, Tokyo Convention Visitors Bureau
Tsuyosh Kitamura
Executive Officer, JTB Corp.
Tetsuo Shimizu	Professor, Department of Tourism Science, Tokyo Metropolitan
University / Professor, The New Frontier Institute of Tourism
Sciences, Kanazawa University
Akihisa Suzuki
Vice President Japan Travel And Tourism Association
Yoshitaka Toi	Representative Director / Senior Executive Director,
KANSAI Tourism Bureau
Hoshiko Nakano
Executive Officer Sales and Marketing, Japan Airlines Co., Ltd.
Hirohiko Nakahara Director, Agency for Cultural Affairs, Government of Japan
Tetsuya Hirasawa 	General Manager, Regional Development Division,
The Tokyo Chamber of Commerce and Industry
Tomonori Hirata	Senior Executive Director, OSAKA CONVENTION & TOURISM
BUREAU
Kenichi Fujiwara	General Manager Corporate MICE Business Department,
Kinki Nippon Tourist Co., Ltd.
Takayuki Fujiwara 	Executive Officer, Head of Purchasing & Products Management
Business Division, JTB Corp.
Hideki Furusawa	General Manager, Tourism Strategy Office,
EAST JAPAN RAILWAY COMPANY
Yoshitaka Hoshino Director-General, Japan Sports Agency, Japan Sports Agency
Tsutomu Mizutani	Director, Visitor Use Promotion Office, National Park Division,
Nature Conservation Bureau, Ministry of the Environment,
Government of Japan

Shin Miyazawa 	General Manager of Regional Development Division, JCCI
Kazuhiro Mukai	Senior Director, Tourism Division, Bureau of Industrial and Labor
Affairs, TOKYO METROPOLITAN GOVERNMENT
Takukazu Murami	Exective Officer Domestic Travel Department, TOBU TOP TOURS
CO., LTD.
Naofumi Yoshida	Marketing Strategy Headquarters, Co-Head, Nippon Travel
Agency Co.,Ltd.
Tourism Expo Japan Osaka / Kansai Council<Chairman>
Shinichi Fukushima

Chairman, Osaka Convention & Tourism Bureau<Vice Chairman>
Ryoichi Nakano	Director, General Manager of Small Business Promotion Division,
Osaka Chamber of Commerce and Industry<Members>
Makoto Ichimasa	Director General, Planning and Tourism Division, Osaka Promotion
Bureau, Department of Civic and Cultural Affairs
Junichi Otsuka
Executive Officer, Hankyu Hanshin Holdings,Inc.
Jem Okabe
General Manager, Kansai Airports
Koji Fujiwara	Director, Tourism Department, Kansai District Transport andTourism Bureau, Ministry of Land, Infrastructure, Transport andTourism
Atsushi Kishigami	Director, Business Strategy Division, Kintetsu Group Holdings
Co.,Ltd.
Kouichi Kuwahara	Transportation Business Unit, General Manager of Traffic Planningand Programming Division, Sales Planning Section, Osaka Metro
Co.,Ltd.
Kaoru Chikano	Department Manager, Corporate Planning Office Co-creation of
Tourism Experience Value, KEIHAN HOLDINGS CO.,LTD.
Yoshitaka Toi	Representative Director, Senior Executive Director, KANSAI
Tourism Bureau
Kazuo Nakamura
President, Osaka International Business Promotion Center
Reiko Noguchi	Director General, Union of Kansai Governments Region-wide
Tourism, Culture, and Sports Promotion Office
Tatsuhiro Tokuda	General Manager, Industrial Affairs Department, Kansai Economic
Federation
Shigeo Hirose	Managing Director, Secretary General, Kansai Keizai Doyukai(Kansai Association of Corporate Executives)
Hiroaki Iwaki	Administrative Officer General Manager of Marketing Department,
WEST JAPAN RAILWAY COMPANY
Mako Orihara	Director General for Tourism, Culture and Sports
Economic Strategy Bureau, Osaka City Government
Yuichi Imanaka	Chief Manager, Public Transportation Group, Railway Business
Division, Railway Business & Train Stock Department, Nankai
Erectric Railway Co., Ltd.
Special Cooperation
Holding support

All Nippon Travel Agents Association (ANTA)

Tourism EXPO Japan Osaka/Kansai Council

Support
Ministry of Land, Infrastructure, Transport and Tourism / Japan Tourism Agency /Ministry of Internal Affairs and Communications / Ministry of Foreign Affairs / JapanSports Agency / Agency for Cultural Affairs / Ministry of Health, Labour and Welfare/ Ministry of Agriculture, Forestry and Fisheries / Ministry of Economy, Trade andIndustry / Ministry of the Environment / Osaka Convention & Tourism Bureau /Japan External Trade Organization (JETRO) / Japan Business Federation(KEIDANREN)
Kansai Economic Federation (Kankeiren) / Kansai Association of Corporate
Executives / KANSAI Tourism Bureau / The Japan Chamber of Commerce andIndustry / The Tokyo Chamber of Commerce and Industry / Osaka Chamber ofCommerce and Industry
Planning / Operation

Tourism EXPO Japan Promotion OfficeSponsors
Official Sponsor JCB Co., Ltd.
Destination Partner Ministry of Tourism, Government of India◉Travel Showcase
Gold Sponsors K ansai Airports / Saudi Tourism Authority
Silver Sponsors Japan Airlines Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD. /WEST JAPAN RAILWAY COMPANY / Hankyu Hanshin Holdings, Inc. / Kintetsu Group
Holdings Co.,Ltd. / Hawai‘i Tourism Japan / Japan Airport Terminal Co.,Ltd.
Tokyo International Air Terminal Corporation / BRIDGE MULTILINGUAL SOLUTIONS, Inc.
Bronze Sponsors UNIVERSAL STUDIOS JAPAN / Tokio Marine & Nichido Fire
Insurance Co., Ltd. / Oriental Land Co., Ltd.
Allied Sposors East Japan Railway Company / Central Japan Railway Company/ Hokkaido Railway Company / Shikoku Railway Company / Shikoku Railway
Company / Kyushu Railway Company
VIP Pass Strap and Trade Visitors Pass Case Sponsor
Saudi Tourism Authority
Tourism Expo Japan Bag Sponsor Travel Marketing & Assistance Inc.
◉ Welcome Reception
Silver Partner Japan Airlines Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD.
Goods Sponsors Suntory Holdings Limited / okonomiyaki CHIBO / takoyaki
KUKURU
Cooperation Nada Gogo Sake Brewery Association
Business Cooperation Osaka Prefecture Government / Hyogo Prefecture
Government（*random order）(as of October 1, 2023)

31

“Tourism EXPO Japan 2024” exhibition application is being accepted!

2024
Thu.

September
Date & Time

Trade &
Business Day

Public Day
10:00 a.m. - 6:00 p.m. September 26 General
10:00 a.m. - 6:00 p.m. September 27

VENUE TOKYO BIG SIGHT

Sun.

September

10:00 a.m. - 6:00 p.m. September 28
10:00 a.m. - 5:00 p.m. September 29

VISITORS （Estimated）180,000 Visitors（Trade & Business: 58,000, General Public: 122,000）

ORGANIZED BY Japan Travel and Tourism Association, Japan Association of Travel Agents (JATA)
Japan National Tourism Organization (JNTO)
JOINTLY HELD/ VISIT JAPAN Travel & MICE Mart (VJTM) 2024 (Provisional)
SIMULTANEOUSLY HELD/ Travel Solutions Exhibition 2024

Results of the Tourism Expo Japan 2023
T
o
t
a
l

Visitors

・Oct. 26 (Thu.) Trade & Business Day
・Oct. 27 (F r i .) Trade & Business Day
・Oct. 28 (S a t .) General Public Day
・Oct. 29 (Sun.) General Public Day

23,071 Visitors
26,089 Visitors
48,305 Visitors
50,597 Visitors

2023 EXHIBITIORS

1,442
booth

5,768
NUMBER OF APPOINTMENTSAPPOINTMENTS

NUMBER OF PARTICIPATINGSELLERSNUMBER OF PARTICIPATINGBUYERS

1,275 1,037 529

COMPANIES / ORGANIZATIONSSELLERSBUYERSQuestionnaire
for Participants in Business Meetings

148,0622023 VISITORS

Were the BusinessMeetings beneficial?
■ Yes, they were.
■ No, they were not.

3.4％

0.9％

Sellers
Questionnaire
Results

BuyersQuestionnaire
Results

96.6％

99.1％

6.5％

Were the resultsfrom the Business
Discussions what
you expected?

9.9％■ More than expected.
■ As expected.
■ Less than expected.
■ Other

8.2％

1.4％

4.1％12.6％

Sellers
セラー
Questionnaire
アンケー
トResults
結果

BuyersQuestionnaire
Results

75.4％

82.0％

Fees (tax included)
Application Deadline

Standard BoothSpace Only

Exhibiting Fees

Early-bird（8％ off）
February 29, 2024 ( Thu.)

JPY 563,200 per booth (9㎡ ) JPY 507,100 per space (9㎡)Standard
April 30, 2024 (Tue.)JPY 612,700 per booth (9㎡ ) JPY 551,100 per space (9㎡)

*Please check the website for basic booth and space specifications. In the case of space (site only), applications of 36㎡ or more will be accepted.

https://t-expo.jp/en/exhibit2024[Contact] Tourism EXPO Japan Promotion OfficeE-mail:event@t-expo.jp Phone: +81(0)3-5510-2004