Be the  
winning bankGain efficiencies, increase customer lifetime value, andadapt to market shifts

While people, process, andtechnology typically get thespotlight when using PPT
frameworks (they're right in
the name, after all), the realmagic happens in theirintersections. As you
examine the ideal outcomes
you want for both your staff
and your customers, focusing
on innovation, automation,and scale may be more
beneficial than the P, P,  and T that they stem from.
Oftentimes, when crunching
the numbers, optimizing forthese intersections can resultin equations where 1 + 1 = 3.

Optimizing for automation in banking

In today’s market, conversion
is not enough. The FIs wholeverage automation
throughout the customer
journey are the ones who will
deepen engagement, build
loyalty, and gain primaryfinancial institution (PFI)
status. The beauty ofautomation done right is theinherent quality of “set it andforget it.”

Deliver compelling cross-sell offers directly
within the loan application experience,
personalized using the data you already havePre-filling previously entered application
information for customers where needed
Enable instant decisioning and execute mostpolicies in less than one second.

Building (and delivering) at scale in banking

If you can properly build trustand connect with thecustomer, onboard, activate,earn loyalty, and cross-sell
additional products — and do
this for all your customers —that’s the real measure ofscale. And scale is truly thecombination of people andprocess, with a focus on
increased performance.

Invest in your 24/7 digital branch andomnichannel engagement to meet customers
whenever and wherever they want to connect
Launch unique product offerings faster with aunified platform solution that includes readyto-use product templates, integrated dataservices, and more
Drive consistently higher conversions acrossyour portfolio and maximize customer lifetime
value with a comprehensive product suite.

The new definition of innovation in banking

Innovation is evolution, andkey to survival. And the best
tools for innovation areconfigurable and modular.  
At Blend, we call thisComposable Origination.  
The more flexible andadaptable FIs are, the morethey can innovate. And fortoday’s modern banks,innovation is resilience.

Leverage hybrid service, including humanengagement in-branch and on the phone, anddrive emotional impact
Put rich customer data to good use and takeadvantage of valuable insights: customized
offers, tailored experiences, and statistically
impactful timed engagement
Invest in adaptability: Our increasingly digitalworld can’t operate much longer on rigid
infrastructures. New core banking solutions
based on platform architecture are driving
innovation through speed and flexibility.

Blend is different.

As today’s FI leaders continue to evaluate and evolve the PPT framework, it’s important tofocus on the outcome of the intersections of those three areas. Activating new accountholders, converting with cross-sell offers, and adopting flexible toolsets can help FIs
differentiate today and win tomorrow. Learn more in Blend’s ebook Success in modernbanking: people, processes, and technology.

©Blend 2023
Blend is the infrastructure powering the future of banking. Financial providers — from large banks, fintechs, and credit unions tocommunity and independent mortgage banks — use Blend’s platform to transform banking experiences for their customers.
Blend powers billions of dollars in financial transactions every day. To learn more, visit blend.com.