September 24 (Thu.) –27 (Sun.), 2015
Tokyo Big Sight Tokyo Marunouchi area, JP TOWER Hall & Conference

REPORT

Organizers: Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA)

JATA Tourism EXPO Japan 2015
Draws 173,602 Visitors, Topping Record
The Japan Travel and Tourism Association and Japan Association of Travel
Agents opened the Tourism EXPO Japan 2015 – one of the world’s largest tourism
events in Tokyo Big Sight on Thursday, September 24, 2015 – and welcomed a record high of 173,602 visitors.
2015 was seen as the year of “step” under the theme “Move. See. Feel.” followedby the “hop” – of “hop, step and jump” first initiated at JATA Tourism EXPO Japan
2014. A total of 1,161 companies and organizations from 141 countries and regions
exhibited this year. In addition to the JAPAN NIGHT 2015, the urban-style MICE
event on the Gyoko-dori Street in front of Tokyo Station in the Marunouchi area
during the event, the organizers created & introduced the Japan Tourism Awards.
At the International Tourism Forum titled “Tourism and Culture,” passionate discussions on Japan’s role in the age of global tourism were led by Mr. Pascal Lamy,
Chairman, the World Committee on Tourism Ethics, UNWTO.
JATA Tourism EXPO Japan 2016 will be held in Tokyo Big Sight for four days
from Sept 22 (Thu) through Sept 25 (Sun), 2016. The year 2016 is positioned as the“jump,” the final year of the three-year project. Following the 2016 Rio de Janeiro
Olympics and Paralympics, JATA Tourism EXPO Japan 2016 will be held as a triune event – outbound travel, inbound travel and domestic travel – during the season when the attention of the world will be focused on Japan toward the 2020
Olympic and Paralympic Games in Tokyo.

Japan Travel and Tourism Association Chairman Norio Yamaguchi
and Japan Association of Travel Agents Chairman Hiromi Tagawa

JATA Tourism EXPO Japan 2015
Event Date: Sept 24 (Thu) – Sept 27 (Sun), 2015
JUMP Year
Venue: Tokyo Big Sight(East Exhibition Hall, Conference Hall)
Tokyo Marunouchi Area, JP TOWER Hall & Conference

2016

No. of Exhibitors

STEP Year

2015

Year 2020
Becoming One of the World’s
Three Major Travel Events

No. of Visitors

Japan’s 47 prefectures A total of 173,602
141 countries /regions Sept. 24 (Trade / Press Day)
5,860
1,161 companies and Sept. 24 (Trade / Press Day) 40,622
organizations
Sept. 26 (General Public Day) 64,959
Sept. 27 (General Public Day) 62,161

No. of Exhibitors

HOP Year

2014

STEP

No. of Visitors

Japan’s 47 prefectures A total of 157,589
151 countries /regions Sept. 26 (Trade / Press Day) 41,063
1,129 companies and Sept. 27 (General Public Day) 61,649
organizations
Sept. 28 (General Public Day) 54,877
2

HOP

JUMP

© 2010, 2015 kumamoto pref. kumamon, with the cooperation of GINZA KUMAMOTOKANJATA Tourism EXPO Japan 2015’s

5

EventsInternational Conference bringing global views with the World Tourism Organization (UNWTO)❶ International Tourism Forum /Keynote Speech, Keynote Symposium

Business Meetings arranged for the benefit of both Sellers and Buyers❷ Outbound / Domestic Business Meetings, Media Meeting
Tourism information on Japan and the world gathers together❸ Exhibition 1,557 Exhibition Booths
Honoring various innovative and sustainable tourism eﬀorts❹ Japan Tourism Award

Showcase by “Tokyo MICE,” which contributes to regional revitalization❺ JAPAN NIGHT

Other : Creating framework for new projects, programs to collaborate in regional
promotions implemented from both in and out of Japan

Premium Destination Partners
Premium Destination Supporters
3

JATA Tourism EXPO Japan 2015 Schedule / Venue

JATA Tourism EXPO Japan 2015 and Schedule of VISIT JAPAN Travel & MICE Mart 2015
Day

Venue

Thursday,
September
24

9：00

10：00

Business Meeting, Tokyo Big Sight
East Exhibition Hall 6
JP TOWER Hall & Conference

International
Tourism
Forum

11：00

12：00

13：00

14：00

15：00

Opening Ceremony 9：00 - 9：30
Organizer Interview
14：30～15：10
Keynote Speech 9：30 - 10：00

Tokyo Big Sight
Conference Tower
Conference Room
605 and 606

Inbound Travel to Japan Session
13：00 - 14：30

Travel Industry Research Seminar
10：00 - 12：00

Tokyo Big Sight Conference Tower
Reception HallASEM Symposium on
Promoting Tourism
10：30 - 12：00

20：00

21：00

22：00

Japan Tourism Award
15：30 - 18：00

Asia Travel Market Analysis 2015 Session
15：00 - 16：30
JAPAN NIGHT
19：00 - 21：30

Industry Academic Cooperation Tourism Seminar
14：00 - 17：00
ASEM Symposium on
Promoting Tourism
13：30 - 16：30

Business Meeting 10：00 - 18：00
Travel Showcase（Trade & Press Day） 10：00 - 18：00
Concurrent Event : VJTM 10：00 - 12：30

Tokyo Big Sight
East Exhibition Hall 6

In booth Reception 16：00 - 18：00

VJTM & MM 2015 13：10 - 18：00
Organizer: Japan National Tourism Organization（JNTO）

Tokyo Big Sight
Conference Tower
Conference Room
605 and 606

Halal Tourism Session
10：00 - 12：30

Travel Showcase, Tokyo Big Sight
East Exhibition Hall 1-5

Overseas Travel Session Domestic Travel Session
13：00 - 14：30
15：00 - 17:00

Travel Showcase（General Public Day） 10：00 - 18：00

Tokyo Big Sight
East Exhibition Hall 6

Sunday,September
27

19：00

The 1st Asian Tourism Leaders' Forum
17：30 - 19：00

Business Meeting,
Travel Showcase, Tokyo Big Sight
East Exhibition Hall 1-5

Saturday,
September
26

18：00

Keynote Symposium
10：00 - 11：30

Tokyo Big Sight
Conference Tower

Tokyo Big Sight Conference Tower
Conference Room 607 and 608

International
Tourism
Forum

17：00

Outbound / Domestic / Media Business Meeting 9：00 - 18：00

Marunouchi Area
JP TOWER Hall & Conference

Friday,September
25

16：00

Concurrent Event : VJTM & MM 2015 9：30 - 18：00
Organizer: Japan National Tourism Organization（JNTO）

Travel Showcase, Tokyo Big Sight
East Exhibition Hall 1-5

Travel Showcase（General Public Day） 10：00 - 17：00

Tokyo Big Sight
East Exhibition Hall 6

Concurrent Event : VJTM & MM 2015 9：30 - 17：30
Organizer: Japan National Tourism Organization（JNTO）

Closing Ceremony Grand Finale
16：30 - 17：00

JATA Tourism EXPO Japan 2015 Exhibition Site
Tokyo Big Sight

JP TOWER Hall & Conference
Marunouchi Area

Outbound / Domestic / Media Business Meeting
9/24 (Thu) East Hall 6
Exhibition
9/25 (Fri) – 27 (Sun)East Halls 1– 5

East Hall 3
East Hall 2

East Hall 6
East Hall 5

East
Exhibition
Tower

East Hall 1

East Hall 4

Reception HallASEM Tourism Promotion Symposium
9/25 (Fri)JAPAN NIGHT
Opening Ceremony
9/25 (Fri)International Tourism Forum
Travel Industry Study Seminar
Industry-University Cooperation Tourism Seminar
9/25 (Fri)International Tourism
Forum 9/26 (Sat)
Conference
Tower

West
Exhibition
Tower

Marunouchi Naka Dori Gyoko Dori

Entrance Hall
Water-bus

Rinkai Line

JP
Tower

JR Tokyo Station
Marunouchi Central Exit

Yurikamome
Central Terminal

VISIT JAPAN Travel & MICE Mart 2015 Concurrent Event
9/25 (Fri) – 9/27 (Sun) East Hall 6
The event was held concurrently with VJTM & MM hosted by JNTO. This allowed for a more
efficient organization with inspection visits to the exhibition site and attendance at the Japan
Night for the participants.

4

Organizer Interview
Japan Tourism Award
9/24 (Thu)
The 1st Asian Tourism Leadersʼ Forum
9/25 (Fri)JATA Tourism EXPO Japan 2015 Official Events / International Tourism Forum

Opening Ceremony
Sept 25 (Fri) 9:00 –International Conference Room, Conference Tower (7F)
Number of Visitors: Approx. 1,100

JATA Tourism EXPO Japan 2015 Opens[Opening Ceremony Participants]

Guests: Mr. Akihiro Nishimura, Former State Minister, Ministry of Land, Infrastructure and Transport; Mr. Akihiko Tamura, Commissioner, Japan Tourism Agency, Ministry of Land,
Infrastructure, Transport and Tourism; Mr. Ryoichi Matsuyama, President, Japan National
Tourism Organization (JNTO); Mr. Xu Jing, Director, Executive Secretary of the General
Assembly and the Executive Council Regional Director for Asia and the Pacific, UNWTO;
Mr. Mario Hardy, Pacific Asia Travel Association (PATA) CEO; Mr. Ichiro Hamakawa,
President and CEO, JCB Co., Ltd.; Mr. Keizo Hamada, Governor, Kagawa Prefecture
and Chairman, Setouchi Triennale Exective Committee; Mr. Benito C. Bengzon, Jr.,
Undersecretary Philippine Department of Tourism, Republic of the Philippines; Mr. Datuk
Musa Yusof, Senior Director, Malaysia Tourism Promotion Board; H.E. Mr. So Visothy,
Under Secretary, Ministry of Economy, Trade and Industry, Kingdom of Cambodia; H.E.
Ms. Kobkarn Wattanavrangkul, Minister, Tourism and Sports, The Kingdom of Thailand;
Ms. Irena Gueorguieva, Vice Minister, Ministry of Tourism, Republic of Bulgaria; Ms. Rasa
Noreikiene, Vice Minister, Ministry of Economy, Republic of Lithuania; Dr. Sai Kyaw Ohn,
Deputy Minister, Ministry of Hotels and Tourism, The Republic of the Union of Myanmar;
Mr. Bogdan Pandelica, Secretary, Ministry of Economy Commerce and Tourism, Romania
Organizers: Norio Yamaguchi, Chairman & CEO, Japan Travel and Tourism Association
Hiromi Tagawa, Chairman, Japan Association of Travel AgentsThe opening ceremony began with tourism industry participants inJapan and from overseas gathering together in the conference hall withformer Vice Minister of Land, Infrastructure and Transport Akihiro
Nishimura taking the podium as a guest, saying that Tourism EXPO Japan has helped increase the number of inbound visitors by five million
in two years. He also expressed his confidence that the event would leadto stimulating two-way overseas and domestic tourism exchanges.
Tourism ministers from foreign countries and top executives representing the Japanese travel industry conducted a ribbon-cutting ceremony to kick start one of the largest tourism industry events.

International Tourism Forum 〜Tourism and Culture 〜
Friday, September 25 & Saturday, September 26, 2015

Organizer: Japan Travel and Tourism Association (JTTA);
Japan Association of Travel Agents (JATA)
Official Sponsor: JCB Co., Ltd.
Premium Destination Partner: Aomori Prefectural Government
Premium Destination Supporter: East Japan Railway Company
Forum Strap Sponsor: Malaysia Tourism Promotion Board
Forum Bag Sponsor: Ministry of Tourism, Pepublic of Indonesia
Support: Ministry of Land, Infrastructure, Transport and Tourism (MLIT); MLIT
Japan Tourism Agency; Ministry of Internal Affairs and Communications; Ministry of Foreign Affairs; Ministry of Agriculture, Forestry and
Fisheries; Ministry of Economy, Trade and Industry; Ministry of the Environment; Tokyo Metropolitan Government; Tokyo Convention & Visitors Bureau; JNTO; JETRO; Keidanren (Japan Business Federation);
The Japan Chamber of Commerce and Industry (JCCI); The Tokyo
Chamber of Commerce and Industry

Tokyo Big Sight, Conference Tower (6F/7F)
JP TOWER Hall & Conference (5F)

Under the theme of “Tourism and Culture,” the International Tourism Forum generated passionate discussions that centered on how to resource culture by protecting and delivering culture and how to expand
and transmit it as an industry through branding. Also, the latest tourism
information and knowledge were shared at the symposiums. In addition
to the “Asia Travel Market Analysis 2015” and “Halal Symposium,” the“Asian Tourism Leaders’ Forum” was held as a new initiative focusing on
ASEAN.

Keynote Speech
Theme

Sept 25 (Fri) 9:30 –10:00

International Conference Room, Conference Tower (7F)

Tourism and Culture

Blending Culture and Tourism
Contributing to an Economic Evolution and Natural Environment
During the keynote address, Mr. Lamy pointed out that culture is an
important element of the economics of tourism, and vice versa, but there
is more than economics to this relationship.
Mr. Lamy said that tourism not only contributes to trade and job creation but also to obtaining knowledge and wisdom. The blending of culture and tourism is not just a mutually complementary relationship but
generates global points of views.
He also emphasized that the world is in need of peace and harmony
and it only happens if we make it happen. Culture can do a lot for peaceand harmony, and tourism can do a lot for culture.
Keynote speaker

Number of Participants: 1,100

Mr. Pascal Lamy

(Chair, The UNWTO World Committee on Tourism Ethics)

5

Cooperation: with the participation of UNWTOJATA Tourism EXPO Japan 2015 International Tourism Forum

Keynote Symposium

Sept 25 (Fri) 10:00 –11:30

International Conference Room
Conference Tower (7F)

Panel Discussion

Cooperation:

Greeting: Mr. Akihiko Tamura(Commissioner, Ministry of Land, Infrastructure, Transport and Tourism Japan Tourism Agency)with the participation of UNWTO

Theme

Tourism and Culture
Tourism Promotion Through Branding andProtecting Tradition
Panelists exchanged opinions on the strength and potential of tourism: positioning, preservation, utilization and the transmission of Japanese culture from an international point of view.
During the discussion, Mr. Xu Jing said UNESCO and UNWTO
hosted the “World Conference on Tourism and Culture” in the first halfof 2015, indicating the deep relationship that exists between the two
fields, while Mr. Daisaku Kadokawa said that he wants “to make Kyoto– a representative community of Japan where invaluable culture has
been well prereserved and sustained – so that people from all over theworld appreciate the existance of the city as a culture treasure box.”
Asked to give his advice to Japan, Mr. Lamy said that “Balance is important within time, not just within space.” Mr. Collass provided hisview saying that it is important to make preparations for the future
while observing tradition and preserving culture.
Number of Participants: 1,100

Mr. Akihiko Tamura

Prof. Yoshiaki Hompo

Mr. Daisaku Kadokawa

Mr. Xu Jing

Mr. Pascal Lamy

Mr. Richard Collasse

Moderator

Prof. Yoshiaki Hompo(Specially-appointed Prof. of Tokyo Metropolitan University and Tokyo
Institute of Technology, Special Advisor of Japan Tourism Agency)

Panel Discussion Panelists

Mr. Daisaku Kadokawa(Mayor, City of Kyoto)

Mr. Xu Jing

(Director, Executive Secretary of the General Assembly and the
Executive Council Regional Director for Asia and the Pacific, UNWTO)

Mr. Pascal Lamy

(Chair, The UNWTO World Committee on Tourism Ethics)

Mr. Richard Collasse(President & Representative Director, Chanel K.K.)

6

JATA Tourism EXPO Japan 2015 International Tourism Forum

Inbound Travel to Japan Session

Sept 25 (Fri) 13:00 –14:30

Conference Room 605 and 606
Conference Tower (6F)

Panel Discussion

Cooperation:

Theme

Efforts to Spread Out Travel Demandof Foreign Visitors to Local areas
and throughout the Country

日本政府観光局（JNTO ）Importance of Quality, Environmental Arrangement to Accommodate Visitors

In efforts to decentralize inbound travel and disperse travelers to local areas beyond major
cities – considered a high-priority issue to achieving 20 million visitors from abroad – the panelists discussed specific approaches in case examples, issues and interactions which can facilitate
the improvement of the wide-area tour routes promoted by the Japanese government.
Opinions were expressed on ideas to attract inbound visitors to local areas after the four panelists introduced some ongoing case examples. Ms. Tada talked about promotions and environmental arrangements to accommodate visitors with specific purposes, while Mr. Yoshimura
said it is important to cooperate with major cities based on a “carrot-and-stick” policy. Ms. Goto
cited another issue of how to lower “the psychological hurdle” of local governments, while Mr.
Takaoka discussed about food improvement and cooperation with secondary transportationfor excursion routes suitable for inbound visitors.
Number of Participants: 337

Mr. Masaki Hirata

Ms. Noriko Tada

Ms. Yasuko Goto

Mr. Kenji Takaoka

Mr. Hisao Yoshimura

Moderator
Mr. Masaki Hirata (Executive Director, Inbound Promotion Department, Japan National Tourism Organization (JNTO))
Panel Discussion Panelists
Ms. Noriko Tada (Director, Tanabe City Kumano Tourism Bureau)
Ms. Yasuko Goto (Managing Director, Deputy Director General Railway Operations Head quarters General Manager,
Travel Operations Head quarters, Kyushu Railway Company)

Mr. Kenji Takaoka (CEO, Export Japan Inc.)
Mr. Hisao Yoshimura (Executive Director, Marketing & Procurement strategy, JTB Global Marketing & Travel Inc.)

Asia Travel Market Analysis 2015 Session
Panel Discussion in Collaboration with PATA

Sept 25 (Fri) 15:00 –16:30

Conference Room 605 and 606
Conference Tower (6F)

Cooperation:

Theme

Rapidly Growing Asian Market

Promoting Japanese Charms to Attract Chinese and ASEAN Markets

Tourism industry players from the growing ASEAN travel industry exchanged in lively discussion information about the present situation and future prospects of the tourism industries
in Asia at the keynote speech and panel discussions.
Mr. Hardy in his keynote address said the appeal of travel in Japan exists and should be promoted more to attract the Chinese market, emphasizing the importance of marketing in thetarget destination. As for the capacity of Japan’s inbound tourism, he said the number of tourists
to local areas beyond Tokyo will grow and tourism industry players will adjust in tandem with agrowing number of players from other industries.
Number of Participants: 275

Mr. Mario Hardy

Keynote Speech
Mr. Mario Hardy (Pacific Asia Travel Association (PATA) CEO)
Moderator
Ms. Carmen Roberts (Presenter, BBC World News The Travel Show)
Panel Discussion Panelists
Mr. Noviendi Makalam (Director for International Marketing Communication Ministry of Tourism, Republic of Indonesia)
Mr. Hai Ho (Founder, Triip. me)
Ms. Miki Takashima (Wakayama University Center for Tourism Research)

Ms. Carmen Roberts Mr. Noviendi Makalam

Mr. Hai Ho

Ms. Miki Takashima

ASEM Tourism Promotion Symposium

Co-organizer: Ministry of Foreign Affairs

Tourism Exchange Issues Exist between Asia and Europe
A symposium on the theme of tourism promotion by the Asia-Europe Meeting (ASEM) was first
held in Japan since the 10th summit meeting of ASEM was cited as strengthening cooperation of tourism development between Asia and Europe.
The symposium -- attended by cabinet members and government officials from ASEM-member nations -- focused on the merits to develop tourism as well as the negative effects on tourism. Details discussed at the symposium were reported at the 12th ASEM foreign ministers assembly held in Brussels
on Nov. 5 and 6. Efforts to make tourism a main channel in the ASEM activities are ongoing and to be
confirmed at the 11th ASEM prime ministers summit to be held in Mongolia in June 2016 when
ASEM commemorates its 20th anniversary.
7

JATA Tourism EXPO Japan 2015 International Tourism Forum

Halal Tourism Session

Sept 26 (Sat) 10:00 –12:30

Conference Room 605 and 606
Conference Tower (6F)

Panel Discussion

Theme

Demands and Potentialities of Halal Tourism
Taking Action for Welcoming Muslim Visitors to Japan �

Measures to Welcome Muslim Visitors in Japan ; Accurate Information Vital

The panelists discussed measures to accommodate Muslim visitors in Japan in efforts to boost
demand for halal tourism. Halal means legal. Halal food excludes pork and alcoholic beverages.
The symposium brought to the front the need for understanding among Japanese that halal is a
key requirement among Muslims worldwide.
It is important for Japan to begin with steps that the Japanese can easily do now. Recognizing
that, it is necessary to disclose clear and accurate information. The panelists mutually agreed thatthe industry should advance the preparations that would lead to fully accommodating Muslim
visitors by the 2020 Tokyo Olympic and Paralympic Games. Number of Participants: 250
Keynote Speech 1 : Summary of Islamic Culture & Halal in Japan
Ms. Hind Hitomi Remon (Chairperson of NPO Japan halal association (JHA))
Keynote Speech 2 : Muslim Travel Market - Global trends and what is next for Japan
Mr. Mohamed Fazal Bahardeen (CEO / Founder of Crescentrating Pte. Ltd. Board
member of Crescentrating Japan Co., Ltd.)

Keynote Speech 3 : Halal Certification and the importance to Islamic Tourism - Malaysian Experience
Dr. Sirajuddin Suhaimee (Senior Principal Assistant Director of Halal Hub Division,

Ms. Hind Hitomi Remon Mr. Mohamed Fazal Bahardeen Dr. Sirajuddin Suhaimee

Department of Islamic Development Malaysia (JAKIM))

Panel Discussion
Moderator: Mr. Hiroshi Kurosu (Chief Researcher, Executive Officer, Japan Tourism Marketing Co.)
Panel Discussion Panelists: Ms. Hind Hitomi Remon
Mr. Mohamed Fazal Bahardeen
Dr. Sirajuddin Suhaimee
Mr. Amiruddin Supriady (Sales Manager, Ninomiya Co., Ltd. Vice Chairmanof Ninomiya Halal Committee)

Ms. Terue Ishige (JTB Muslim Inbound Marketing Project Team / Manager, Marketingand Sales Promotion, Global Business Promotion Section, JTB Corporate Sales Inc.)

Overseas Travel Session
Panel Discussion

Theme

Mr. Hiroshi Kurosu Mr. Amiruddin Supriady Ms. Terue Ishige

Sept 26 (Sat) 13:00 –14:30

Conference Room 605 and 606
Conference Tower (6F)

Two-way Communication by All Japan

Understanding of Different Cultures Promotes Activation of Local Areas

Promoting Internationalization of youth and locals in Educational Travel and Sister-City Exchanges

The key topics, based on case examples of international exchanges, were efforts and challenges of the further
advancement of the internationalization of young people and local communities. All panelists agreed for theneed to develop educational travel aimed toward internationalizing the youth market and local communities.
Mr. Inoue cited some ideas: providing 18-year-old youth or under with a free passport to stimulate interestin overseas travel; expanding support for the study-abroad programs; encouraging all elementary and junior-high schools to establish sister-school relations with those overseas; and public high schools to plan curriculum-based overseas school trips. Also, Mr. Izumida disclosed his initiative to develop Niigata airport as agateway to East Asia, while Ms. Arthur said “Japan’s youth should travel overseas more,” urging travel agencies
to actively propose and plan products to stimulate such demand.
Number of Participants: 275

Proposal: Essentials of Outbound Travel Policies
Mr. Satoshi Inoue (Vice Chairman, JATA Outbound Travel Promotion Committee

Mr. Satoshi Inoue

Mr. Koji Ikehata

Mr. Hirohiko Izumida

Ms. Yuri Ann Arthur

President & CEO, JTB WORLD VACATIONS INC.)

Presentation: Mr. Hirohiko Izumida (Governor of Niigata Prefecture)
Ms. Yuri Ann Arthur (Embassy of the United States of America)
Panel Discussion
Moderator: Mr. Koji Ikehata (Executive Officer, General Manager Overseas Travel Department,
General Manager Inbound Travel Department, KNT-CT Holdings Co., Ltd.)

Panel Discussion Panelists: Mr. Hirohiko Izumida / Ms. Yuri Ann Arthur / Mr. Satoshi Inoue

Student
SeminarIndustry-University Cooperation
Tourism Seminar

Organizer: Japan Travel and Tourism Association (Public Interest Incorporated Association)
Co-organizer: Japan Student Tourism Association

Discussions on “From Tourism Nation to Leading Tourism Nation”
In the first session, the top five universities selected by a jury made respective presentations on“Studies on Measures to Promote Tourism” with Rikkyo University winning the Grand Prix. Outstanding Performance Award and Judging Committee Special Awards were given to Bunkyo University and the University of the Ryukyus, respectively. In the second session, lively discussions centered on
the theme “From Tourism Nation to Leading Tourism Nation.”
8

JATA Tourism EXPO Japan 2015 International Tourism Forum

Domestic Travel Session

Sept 26 (Sat) 15:00 –17:00

Conference Room 605 and 606
Conference Tower (6F)

Panel Discussion

Theme

Vitalizing Local Economy in Japan andthe Role of Tourism

Clarifying the Roles of the Market Players in the Promotion of Japan’s Attractionsin the Domestic Market

Under the theme of “Vitalizing Local Economy in Japan and the Role of Tourism,” the panelists expressed their opinions about the tourism industry’s contribution to revitalizing regional
communities in light of their professional points of views, including culture/art, public transportation and local governments.
In his recommendations, Mr. Tamura said that the tourism industry in modern Japan has
grown to become Japan’s key industry matching that with the ship-building and steel industries.
He cited the need for each community to consider what they can do to improve competitivenessas a tourist destination by setting a target on interested experienced travelers.
Number of Participants: 336

Mr. Akihiko Tamura Ms. Noriko Yagasaki Mr. Soichiro Fukutake

Keynote Speech: Significant roles for tourism promotion to play in revitalizing regional communities and economies
by Mr. Akihiko Tamura (Commissioner, Transport and Tourism, Ministry of Land, Infrastructure,)
Moderator: Ms. Noriko Yagasaki (Assistant Professor, International Tourism, Faculty of International Areas, Toyo University)
Speakers: ① Regional Revitalization by Culture and Art
By Mr. Soichiro Fukutake (Honorary Chairman of the Board, Fukutake Foundation / Executive Advisor, Benesse Holdings, Inc.)② Roles Railway Operators Play to Revitalize Regional Communities
By Mr. Satoshi Seino (Chairman & Director, East Japan Railway Company)③ Regional Branding and Regional Revitalization
By Mr. Eikei Suzuki (Governor, Mie Prefecture)④ Cross Talk

The 1st Asian Tourism Leaders’ Forum
Counting down to AEC and beyond �
Theme

Mr. Satoshi Seino

Mr. Eikei Suzuki

Sept 25 (Fri) 17:30 –19:00

JP TOWER Hall & Conference
Conferenceroom (5F)

Maximizing the Beneﬁts Gained from Travelin ASEAN Economic Community

Co-host:The Establishment of the ASEAN Economic Community Created a 600-million Market

Mr. Rieder, the session moderator, said outbound travel from ASEAN-member countries hasgrown by 5% to 10% annually to reach the 15-million level. Although most of them travel within
the ASEAN Economic Community (AEC), rapid growth in outbound travel beyond AEC is expected.
During the presentation, Mr. Phuong said he plans to proceed with integrated liberalization
by designating the first decade since the founding of AEC “Post-2015 Vision” as “ACE2025,”
while Mr. Dambara indicated that Japan together with ASEAN should set the direction for quality tourism services facing “the Age of Post-Mass Travel.”Also, the ASEAN-member panelist, opened the discussion on relations between Japan and
ASEAN economic integration.
Number of Participants: 155
Organizers : JATA Tourism EXPO Japan Organizing Committee ASEAN-Japan Centre
Supporting organizations : Ministry of Land,
Infrastructure,Transport and Tourism Japan Tourism Agency
Moderator : Mr. Ludwig G. Rieder (Executive Chairman, Asia Pacifi c Projects, Inc.,)
Speakers : Mr. Tran Dong Phuong (Director of Finance, Industry and Infrastructure Directorate, ASEAN Secretariat)
Speakers : Mr. Tetsunori Dambara (Managing Director, Miki Tourist)
Delegates : Representatives of National Tourism Organizations of the ASEAN Member Statesand ASEAN-Japan Centre

Student
SeminarMr. Ludwig G. Rieder Mr. Tran Dong Phuong Mr. Tetsunori Dambara

Travel Industry Study Seminar

Organizer: Japan Association of Travel Agents (JATA)

Strong Interest in the Travel Industry Seen Among
Students
Mr. Satoshi Kurokawa, Chairman and CEO, Alpine Tour Service
Co., Ltd., from the podium shared his experiences with the audience, pointing out the attractive aspects of the travel industry andits growing need for new talent. Following his lecture, discussions
among young employees from medium-sized travel companies
were generated as each company explained the characteristics andjob responsibilities of their business.
9

Awards Commendation

The First
JAPAN TOURISM AWARD

Sept 24 (Thu) 15:30 –18:00
JP TOWER Hall & Conference (4F)

Organizer: Tourism EXPO Japan Organizing Committee
Sponsor: JCB Co., Ltd.
The Number of Visitors: Approx. 330

Commending Advanced Tourism Case Examples in Japan and Overseas

The first Grand Prix was awarded to “Setouchi Triennale’s Approaches for Local Regeneration” by Setouchi Triennale Excutive
Committee. The efforts for the possible regional revitalization and broad-area alliances through distinctive regional contents werehighly recognized.
JTB Corp. was awarded the Japan Tourism Award for Responsible Tourism in collaboration with UNWTO.
Appraisal: With a corporate mission to contribute to the development of a healthy tourism industry, JTB, as a leading company in
the Japanese travel industry. JTB was evaluated for having set an example for the tourism industry in Japan and beyond.

© 2010, 2015 kumamoto pref. kumamon, with the cooperation of GINZA KUMAMOTOKANGrand Prix
Field of travel within Japan & to
Japan / Field of International Travel◎Regional Management Field
Setouchi Triennale Excutive Committee
Approaches for local regeneration by
hosting Setouchi Triennale
Field of travel within Japan & to Japan /Field of International Travel◎Regional Management Field
Divisional Outstanding Performance Award
Setouchi Triennale Excutive Committee
Approaches for local regeneration by hosting
Setouchi International Triennale
Divisional Awards①Takayama City
Toward an International Tourism City “Hida-Takayama”②Star Village Achi Tourist Promotion Council
Continued efforts of Star Village Achi by taking
advantage of the community treasure dubbed “astadium of stars,” the consolidated efforts of thegovernment, commerce / industry associations,private sectors and local citizens③Japan Shopping Tourism Organization (General Incorporated Association)
Public / private-sector cooperation efforts
to promote inbound visitors and to increase
shopping consumption by visitors from abroad
centering on shopping tourism④Kaminoyama City Onsen Kuaoruto Association
Kaminoyama Kuaoruto (Health Resort) Tourism◎Tourism Business Field
Divisional Outstanding Performance Award
JTB Corp., Travel Marketing & Strategy
Dept., Tourism Strategy TeamJTB Original Event – “Mori-no Nigiwai”
Divisional Awards⑤Ecolonomori Co., Ltd.
Eco tours to carry on nature, history and culture of Toyama⑥Aso Onsen Kanko Ryokan Cooperative Association
Aso Caldera Tour

◎Tourism Related Industry Field

Divisional Outstanding Performance Award
East Japan Railway Company
Reconstruction assistance by constantly
sending travelers to the Tohoku region, forwhich efforts include the “Let’s Go, Tohoku”
campaign and other destination campaigns
for the six-prefecture region
Divisional Awards⑦Princess Cruises
Expanding the cruise market in Japan⑧USJ Co., Ltd.
Efforts by Universal Studios Japan (2014-2015)◎Promotional Field
Divisional Outstanding Performance Award
Kumamoto Prefecture
Kumamoto promotions by taking advantageof the character “Kumamon”
Divisional Awards⑨Area Activation Supporting Center (Specified
Non-profit Corporation)
Lovers’ Holy Sanctuary Project
Jury’s Special Award
Kitamaebune Anchorage-site Forum
Efforts for the broad-area tourism promotion
under the theme of Kitamaebune Anchorage-site Forum
Field of International Travel◎Regional Management Field
Divisional Outstanding Performance Award
Hiroshima Prefectural Board of Education
Project to Promote Coproduction of
Cross-cultural Activities～Project to Send 10,000 High-school Students to Study Abroad～
Divisional Awards⑩Tourist Office of Seattle / Washington
Efforts to boost MICE-oriented travel focusing
on food and sporting activities in Seattle◎Tourism Business Field
Divisional Outstanding Performance Award
World Air-Sea Service Co., Ltd.
Efforts to expand tourism exchanges with
Mongolia
Divisional Awards⑪H.I.S. Co., Ltd.
Michikusa Tabi
⑫JTB World Vacations, Inc.
～A Single Picture Inspires People to Embark on

10

Their Trip～
Boosting overseas travel demand by developing
tour product series dubbed “Magnificent Prospects of the World” and “Superb-view Hiking”◎Tourism Related Industry Field
Divisional Outstanding Performance Award
Korea Tourism Organization
First Symposium to Increase Korean Tourism
Exchanges
Divisional Awards⑬Spring Group
Efforts to spur new demand and revitalize regional communities by LCC◎Promotional Field
Divisional Outstanding Performance Award
Malaysia Tourism Promotion Board – Tokyo
OfficeMalaysia Long-stay Program“Malaysia, My Second Home Program”
Divisional Awards⑭Palau Visitors Authority
Efforts to attract a wide range of Japanese tourists to Palau⑮Brand USA
Comprehensive promotions to boost travel demand bound for USA from Japan
Tourism EXPO Japan 2015 Special Award
China National Tourism Administration
Japan Tourism / Culture Exchange Delegation 2015
The Japan Tourism Award for Responsible
Tourism in collaboration with UNWTO
Winner : JTB Corp.
The Japan Tourism Award for Responsible
Tourism in collaboration with UNWTO
was newly created as an award given to efforts
dedicated to develop a responsible tourism
industry according to the objectives and principles of the Global Code of Ethics for Tourism
enacted by the World Tourism Organization(UNWTO) General Assembly.

Official events JAPAN NIGHT

Sept 25 (Fri) 19:00 –21:30
Tokyo Marunouchi Area

(Gyoko-dori, Marunouchi-naka-dori, JP TOWER Hall & Conference)

Organizers: Japan National Tourism Organization (JNTO) /Japan Travel and Tourism Association / Japan Association of Travel Agents
Supporters: JTB Corp., All Nippon Airways Co., Ltd., Japan Airlines Co., Ltd.
Premium Destination Partner: Aomori Prefectual Government“Aomori Nebuta” flaunted the Gyoko-dori Street,
Premium Destination Supporter: East Japan Railway Company
on which travel industry colleagues and people on the street alike stopped to enjoy.
The Number of Visitors: Approx. 1,700
Former Minister of Land, Infrastructure and Transport Akihiro Ota said on the stage“Aomori Nebuta” Appears in Tokyo Marunouchi!

that there are three things – “To See.” “To Eat” and “To Buy” – most important in tourism andJapan is blessed with them all and that efforts will be made to improve on them.
Fourth-generation kabuki actor Ganjiro Nakamura delivered his message followed by the kagami-biraki ceremony
with tourism industry participants at home and abroad.
At the reception held in the JP Tower and Conference, tourism-industry officials representing the political arena,
bureaucratic circles, local governments and private sectors in Japan and from abroad met together to deepen their friendships.

(List of Kagami-biraki Participants)
Mr. Akihiro Ohta, Former Minister, Ministry of Land, Infrastructure, Transport and Tourism / Mr. Keisuke Suzuki, Former Parliamentary Vice-Minister,
Ministry of Land, Infrastructure, Transport and Tourism / Mr. Akihiko Tamura, Commissioner, Japan Tourism Agency /Mr. Koremitsu Sannomiya, President & COO, JCB International Co., Ltd. / Mr. Shingo Mimura, Governor, Aomori Prefectural Government /Mr. Yuji Fukasawa, Executive Vice President, East Japan Railway Company / Mr. Osamu Shinobe, President, ALL NIPPON AIRWAYS CO., LTD. /Mr. Masaru Onishi, Director, Chairman, Japan Airlines Co., Ltd. / Mrs. Kobkarn Wattanavrangkul, Minister, Tourism and Sports, The Kingdom of Thailand /Ms. Irena Gueorguieva, Vice Minister, Ministry of Tourism, Republic of Bulgaria / Ms. Rasa Noreikiene, Vice Minister, Ministry of Economy, Republic of
Lithuania / Dr. Sai Kyaw Ohn, Deputy Minister, Ministry of Hotels and Tourism, The Republic of the Union of Myanmar / Mr. Masami Ishikawa, Mayor of
Chiyoda City / Mr. Ryoichi Matsuyama, President, Japan National Tourism Organization (JNTO) /Norio Yamaguchi, Chairman & CEO, Japan Travel and Tourism Association / Hiromi Tagawa, Chairman, Japan Association of Travel Agents

11

JATA Tourism EXPO Japan 2015 Business Meeting

Business Meetings

Unique Business Appointment Matching was Received Well
by Attendees
Date : Sept 24 (Thu) to 25 (Fri)
Venue : Tokyo Big Sight East Hall 6 (Sept 24) and East Hall 1-5 Exhibition Booths (Sept 25)
Official Sponsor : JCB Co., Ltd
Premium Destination Partner : Aomori Prefectural Government
Premium Destination Supporter : East Japan Railway Company
Sponsor : AGA Assistance Japan Co., Ltd.

The Outbound Business Meeting and Domestic Business Meeting were held on September 24 and 25 between Japanese tour operators and suppliers from national and international destinations, where travel professionals exchanged information on new services and products in hope to expand their business. There was also an opportunity for Tourism EXPO Japan exhibitors to meet the press at the Media Meeting which was held inthe same area, on the same day (Sept 24) so that sellers wasted no time during their stay on site and enjoyed meeting key people efficiently.

Key Points of Business Meeting 2015
❶ Efficiency: 3 Business Meetings held in the same place, on
the same day❷ Up to 15 appointments on the first day❸ Opportunity for domestic sellers to do presentation❹ Opportunity for press: Exposure at the popular Media
Meeting set again this year
❺ Distribution of Business Meeting Official Guidebook toparticipants

Media Meeting
Sept 24 (Thu) 9:00 -17:40 ＊open session
Number of participants: 75 organizations /139 people
Voices from sellers

About Outbound Business Meeting“First time at Tourism EXPO Japan. Very efficient as we could set
many meetings on the same day.”“I am from South America, not a very well known destination in Japan.
I also need to learn more about Japan so it was nice I had a chance to hop
around buyers’ booths and get to know what the Japan market is like.”“Never seen this style of sellers moving around desks (of buyers). It
worked nicely as we could go into separate groups and meet more buyers.”

Outbound Business Meeting & Domestic BusinessMeeting
Day 1 : Sept 24 (Thu) 9:00 -17:40＊prior appointment matching system

Sellers visit Buyers desks for their appointment

About Domestic Business MeetingDay 2 : Sept 25 (Fri) 10:00 -18:00 ＊open session“There are only few Business Meeting opportunities available for domestic travel companies and this is a very precious occasion for sellers
like us.”“Could get a lot of new information here. Had a fruitful meeting onschool trips, too.”“I don’t expect to close a deal here. To me, this is more of a chance tohave new people get to know my destination.”

Buyers visit sellers at their booths standNumber of participants (total : 633 organizations / 923 people)

Outbound Business Meeting:Domestic Business Meeting :seller 278 organizations / 402 peoplebuyers 152 organizations / 203 people
seller 143 organizations / 231 peoplebuyers 60 organizations / 87 people
12

JATA Tourism EXPO Japan 2015 Business Meeting

Survey on Business Meeting Participants
The level of satisfaction was very high, as 80% ︲ 96% of those who attended the Business Meetings expressed satisfaction. Many of them also
showed their willingness to return in 2016, as 88% of Outbound Business Meeting participants (both sellers and buyers), 94% of Domestic BusinessMeeting sellers and 95% of the buyers answered “I will” when asked about next year’s participation.

Outbound Business Meeting
Sellers

Overall impression

Purpose of Visit
To sell speciﬁc tour
products

20％

To ﬁnd new
potential buyers
To collect informationfrom buyers

11％

As part ofpromotional activities

Satisﬁed
56％

17％

Networking for
future opportunities

Could get the
information we wantDissatisﬁed
4％

Dissatisﬁed
3％30％

What did you find good about
the business meeting?

Results from meetingwith buyers

Very satisﬁed
20％

Very satisﬁed
40％

22％

Created new network
outside the industry

Satisﬁed
75％

7％
22％

Expand business
into a new area

12％

Got an idea for a
new business model

Others 0％

9％2％

Others
5

10

15

20

25

30

BuyersTo arrange speciﬁc
services and products for
my tours Japan tours

11％

To collectinformation for FITs

12％

0

Results from meetingwith sellers

Overall impression

Purpose of Visit

Very satisﬁed
3％No
answer Very
6％ satisﬁed

Noanswer11％

12％

Dissatisﬁed

14％

To expand mybusiness partners

To collect general
travel information

27％

Could get the
information we want

15

20

25

25

12％
3％
10％

Expand business
into a new area

15％

Got an idea for a new
business model

14％
0％

Others10

20

29％

Could meet good
partners

Others 0％
5

15

17％

Created new network
outside the industry

Satisﬁed
67％

Satisﬁed
68％

10

What did you find good about
the business meeting?

Created new network
within the industry

18％

26％

5

Increased ourknowledge

Dissatisﬁed

23％

To collect interestingideas for tour planning013％Created new network
within the industry

Could meet good
partners

22％

0

14％

Increased ourknowledge

30

0

5

10

15

20

25

30

Domestic Business Meeting
Sellers
17％

To ﬁnd new potential
buyers

Dissatisﬁed

12％

21％

To collect informationfrom buyers

Very satisﬁed
3％

No answer 2％

Purpose of Visit
To sell speciﬁc tour
products

Results from meetingwith buyers

Overall impression

Noanswer7％

Verysatisﬁed
14％

5

Satisﬁed
71％

Satisﬁed
71％

15

20

25

Very satisﬁed
8％

No answer 3％

Results from meetingwith sellers

Very satisﬁed
0％

To arrange speciﬁc
services and products 8％
for my Japan tours
To collect general
travel information
To collect interestingideas for tour planningNo
answer8％

Dissatisﬁed

41％

15％

Dissatisﬁed

2％

13％

Satisﬁed
87％

12％

Satisﬁed
79％

0％

5

10

15

20

25

30

35

What did you find good about
the business meeting?
Could get the
information we want

23％

Increased ourknowledge

39％

0

10％

0

30

Overall impression

Purpose of Visit

OthersExpand business
into a new area
Got an idea for a new
business model

Other 0％10

BuyersTo expand mybusiness partners

17％

Created new network
outside the industry 6％

1％
0

31％

Could meet good 6％
partners

17％

Others15％

Created new network
within the industry

19％

25％

Networking for future
opportunities

Could get the
information we want
Increased ourknowledge

Dissatisﬁed

20％

As part of promotional
activities

What did you find good about
the business meeting?

31％

Created new network
within the industry

10％

Created new network
outside the industry

2％

Could meet good5％
partners
Expand business
into a new area

13％

Got an idea for a new
business model

16％

Others 0％
10

20

30

40

50

0

13

5

10

15

20

25

30

35

JATA Tourism EXPO Japan 2015 Travel Showcase

Travel Showcase (Exhibition Booths)

Visitors Pleased with Uniquely Decorated Booths and Information
A total of 1,161 companies and organizations from 141 countries and regions around the world, along with 47 prefectures in Japan, filled the halls of the Travel
Showcase site. At the exhibition booths boasting an exotic and Japanese atmosphere, the venue each day was packed with visitors, experiencing the taste of foodand drinks from around the world, in addition to giant structures on display, professional performances and unique characters from tourist destinations.

14

JATA Tourism EXPO Japan 2015 Travel Showcase

JATA Tourism EXPO Japan 2015
Tokyo Big Sight
Exhibition Halls Map

15

JATA Tourism EXPO Japan 2015 Travel Showcase

Travel Showcase (Exhibition Booths)( Venue Map East Hall 1, 2, 3)

SUMIDA ～ The City of Tradition
and SKY TREE ～TOKYO City News

World Natural Heritage
Ogasawara Islands
KANAGAWA
PREFECTURE

Nara City
Nara
Prefectural
Government

Seibu
Group /
PrinceHotels,SEIBURAILWAYJapan
Recreational
VehicleAssociation

New Kansai International
Airport Company, Ltd.

The Association
for the Promotionof Traditional
Craft Industries

FOOD ACTION NIPPON
Sakai Tourism ＆Convention Bureau

Katsushika City
Keisei Electric Railway Co.,Ltd.
Keisei Bus Co.,Ltd.
Matsue city
ShimanePrefecture

Ministry ofAgriculture,
Foresty and
Fisheries

SASEBO CONVENTION &VISITORS ASSOCIATION
Beppu city HUIS
TEN
BOSCH
Kyushu Tourism
Promotion
Organization

MIYAZAKICONVENTION &VISITORSBUREAUASO Design Center
Kumamoto city
Kumamoto Prefectural
Tourism Federation

BiwakoOhmiji Tourism
Revitalization
CouncilBiwakoVisitors Bureau

Mitsui Fudosan
Group

KAWAGOE CITY

Fujigoko Tourism
Association
Yamanashi Prefecture
Saitama City
Yamanashi Tourism
Organization
Emerald Route(West Japan Tourism Promotion Association)

ASSOCIATION
Nagano Convention & Visitors Bureau
Nagano Prefecture
Northern Nagano Tourist Federation
Shinetsu-shizenkyo
Suwa Tourism Association
Ueda Area Tourism Conference
Yamanouchi Town Tourism Association

MEITETSU WORLDTRAVEL, INC.
SHORYUDO
East Japan Railway Company
Tohoku Tourism Promotion
Organization

GERO NAKATSUGAWA TOURISM COUNCIL
Gifu Convention and Visitors Bureau
Gifu Pref, Hida area sightseeing conference
Gifu Prefecture
Travel to the central japan "Seki-city,
Mino-city, Gujo-city
and Nagaragawa-Railway"
West Mino wide sightseeing
promotion meeting

Iwate Prefecture
Iwate Tourism Campaign
Promotion Board

Aichi Prefectural Government
Aichi Prefecture East Mikawa Regional
Gamagori City Tourist Association

Akita Prefecture
Aomori Prefectural Government

Tohoku"Furusato
specialty"
supportproject

HOKKAIDO TOURISM
ORGANIZATIONSHIRETOKO Shari-Cho
Tourist Associaton

Central Japan Railway Company
Shikoku Railway Company
West Japan Railway Company
Kyusyu Railway Company

Daiken Co., ltd
Relo Vacations., Ltd.
Nishi-awa
Japan Tourism Agency
Smart Navi Co., Ltd.
HIROSHIMA ～Mt.tsurugi,
Yoshino-river
Tourism Zone
ALPINE ROUTE, HAKUBA, AZUMINO
Japan Alps Tourism Federation
Takamatsu
Buskul. DENSO
Kiso Tourist Federation
City
MATSUMOTO TOURISM & CONVENTION
co.,ltd CORPORATION

Aomori-Hakodate
area tour EXPO

East Japan Railway
Company ,Hokkaido Railway
Company

ShizuokaCity

Ureshino Onsen
Tourism Association

Hyogo
Tourism Association

Tajima District
AdministrationOﬃce, Hyogo
Prefectural
Government
TAJIMA
FURUSATODUKURIASSOCIATIONSHIKOKU
Setouchi &Okayama
Tourism
Association

Nasu
Tourism
Association
Tochigi
Prefecture

SHIZUOKA
Ibaraki Prefectural Tourism &ONLINE Co., Ltd.
Local Products Association
Gotemba ・ Oyama ・ Susono
Saitama Prefecture

Hokusotourism federation
Kurashiki visitors &convention bureau

Fukuoka Prefectural Onsenken Oita
ISE CITY
Government,
Ise-Shima National
Fukuoka City
Park 70th anniversary Nagasaki Prefectural
Nishi-Nippon
Government,
association
Railroad Co., Ltd.
Kagoshima
Prefectural
The Organizing Committee
Government
SAGA PREFECTURAL
for the Mie Prefectural
TOURISM FEDERATION
Tourism Campaign

The Association
Wakayama
for the Promotion
Tourismof Traditional
JAPAN
Federation
AUTOMOBILE Craft Industries Tanabe
FEDERATION
City,
Totsukawa
Village

Nagahama
City

Gunma
Prefectural
Government
Kusatsu-onsen
Minakami-onsen

Kyoto by the Chugoku Block-Wide
Sea Tourism Area Tourism Promotion
Enterprise
Ichibata Electric
ALL NIPPON
Implementation Council
Railway CO ltd
TRAVEL AGENTS
Kagoshima
Prefecture
Tottori Prefecture Tourism Federation
ASSOCIATION
Kyoto City Tourism Association Four-City Tourism"KYOTO THREE GREAT FESTIVALS" Council

Nippon Road
Destinations

All Japan
Rentacar
Association

CHIBA Prefecture /CHIBA City /NARITA City

Tokyo
Metropolitan
Government

Osaka Government
Tourism Bureau

KAN-NON
Hot Springs

Yamagata City
Sightseeing Fukushima
Association City
Corporation

JTB HOKKAIDO Corp.

FUKUSHIMA
PREFECTURAL
GOVERNMENT

Aichi
Prefectural
Government
Aichi
Prefecture

HIDA TAKAYAMA
Hokuriku-Hida 3
star way Tourism
Promotion Council
Kanazawa City
Nanto City, Toyama
Prefecture

MUSIC BOX MUSEUM
Merci Corporation

JAPAN TOBACCO INC.

Exhibitor’s Voice 1 Tohoku Tourism Promotion Organization
Mr. Kazuhiko Sato, Deputy General Manager“Sharing a booth with JR East, the Tohoku Tourism Promotion Organization developed the booth under the theme “Shikisai-no-Tohoku” (four colorful seasons of Tohoku), showing its
beauty of every season, to provide visitors with seasonal fruit
juices and Japanese sake tasting. Also, working together with
Hokkaido and other booths in the name of hospitality, it introduced its broad-range tourist excursion route called “the inner
shrine – the holy of holies.” I feel confident that we were able toinspire visitors to travel to the Tohoku area by featuring Tohoku
travel at the “Fun Train Running” corner in the JR East boothand at stage events centering on traditional performing arts on
the in-booth special stage.”

16

JAPAN LEATHER AND LEATHER GOODS I
NDUSTRIES ASSOCIATION (JLIA)

Exhibitor’s Voice 2

JATA Tourism EXPO Japan 2015 Travel Showcase

East East 1 East 2 East 3
Hall

Central Asia ProjectMedia Research Institute,Inc.
NIIGATA SHOKUNOJINThe Japan
Chamber ofCommerce and Industry

Thai Airways
International
Public Company
LimitedTOBU RAILWAY
GROUP
Japan Federation of Gifts
and Souvenirs

Macau
Government
Tourist Oﬃce

Tourism
Authorityof Thailand

Hong Kong
Tourism
Board

Benesse Art THE ORGANIZATION
Site Naoshima
FOR THE EASTASIA ECONOMIC
DEVELOPMENTTABI CHANNEL /Cartoon Network

Singapore
Tourism
Board

SolareHotelsandResorts
Co.,Ltd.

THE SOUTH BEACH

NPO
Japan
Ecotourism
Society

AYANA Resort & Spa Bali, RIMBA
Jimbaran Bali by AYANA
Okinawa
Convention &Visitors BureauJapan
Shopping
Tourism
Organization

Bali-Tours.com

ASEAN - JAPANCENTRE

Changhua County
China Airlines
Department of Information
and Tourism,Taipei City
Government
EVA AIRWAYS CORPORATION
JAPAN
Hualien county government
TAIWAN Tourism Bureau
Tigerair Taiwan Co., Ltd.

Indiatourism,
Tokyo

Ministry of Information,
Culture and Tourism
TransAsia
Airways

Korea Tourism Organization
Niigata
Prefecture

Morisawa Inc.

(GKL / Grand
Korea Leisure)

Ministry of Hotel NEPAL
and Tourism TOURISM
The Republic of BOARDThe Union of
MyanmarJapan BranchTourism Councilof Bhutanl Tourism Council

Ishikawa
Prefecture
Tourism
LeagueHokuriku Destination
Campaign executive committee,
West Japan Railway Company,
East Japan Railway Company

Fukui Prefecture

Diners Club Jata Corporation
PublicInterest
Incorporated
Foundation
ToyamaPrefecture
Tourism
Association

China National
Tourism Administration

Malaysia Tourism
Promotion Board

Japan Associationof Travel Agents
Joy Life Group

VIP GLOBAL CO.,LTD.

The Garden Hotel,
Guangzhou

PT BEWISH
INTERNATIONAL

Yamato Co., Ltd.
RateGain

TOWA PHARMACEUTICALCOSMO SOUND Co., Ltd.

※ Corporate titles omitted

Okinawa Convention & Visitors Bureau

Exhibitor’s Voice 3 Japan Shopping Tourism Organization (General Incorporated Association)“Under the concept of “Treasure Island,”Okinawa this year allowed visitors to enjoy theexhibits with their five senses and grow more interested in visiting Okinawa. In addition to featuring island tropical plants and a water tank withnative Okinawa fish, I believe visitors were able toexperience the attractiveness of Okinawa at ourunique booths. All Okinawans as one would liketo work hand in hand to be able to feature new
dimensions of Okinawa again next year.”“In keeping pace with the rise of inbound travelers, we brought 42
business operators together in our display to introduce necessary solutions to accommodate inbound travelers amid the increasing number ofbusiness operators associated with the tourism industry. Setting an objective to grow the shopping tourism market under the theme “tourism
x shopping,” we proactively conducted business-to-business meetings
by introducing inbound-business knowhow and services while promoting our organization’s activities. While travel industry participants visited our booths on general public days, we also felt that general visitors
have a strong interest in the inbound travel market. In cooperation withthe organizers, we would like to continue exchanging ideas and opinions on how to move forward on inbound tourism planning.”

Mr. Yohei Takami, Chief of Domestic
Promotion, Domestic Business Division

Mr. Kenichi Niitsu, Senior Managing Director

17

JATA Tourism EXPO Japan 2015 Travel Showcase

Travel Showcase(Exhibition Booths)(Venue Map East Hall 4, 5)

LOT Polish Airlines
Warsaw Tourist Oﬃce

Royal Park
Hotels andResort Co., Ltd.

CIEL (Council

PIEROTHJAPAN K.K.

Imperial of International Education &Hotel., Ltd. Language Travel, Japan)
Dormy Inn

Traditional
Thatched
Roof House
Naqua Hotels & Ryokan
Resorts
SASAYURI-ANN
THE TOKYU GROUPANAANA Sales Co.,Ltd.
ANA Strategic ReseachInstitute Co.,Ltd.
Austrian Airlines
Lufthansa German Airlines
STAR ALLIANCE
Swiss International
Air Lines
United Airlines

RSVP Butlers Ltd.

HiltonGrand Vacations

Spring GroupROYALCARIBBEAN
INTERNATIONAL /CELEBRITY
PRINCESSCRUISES MSC
CRUISE
Cruises
CUNARD LINE

AEROFLOT POLISH
Russian NATIONAL
Airlines TOURIST
OFFICE

Hotel Okura
JAL Hotels YUKAI RESORTCompany Limited

CROATIAN NATIONALTOURIST BOARD

Japan Airport Terminal Co.,Ltd.
Keikyu Corporation
Tokyo International Air Terminal Corp.
TOKYO MONORAIL CO., LTD.

Smarappo!
Pro poweredby FlashAir

DeNA TRAVEL

Hara Laboratory(The Univ. of Tokyo)
and KurataLaboratory(Tokyo Metropolitan Univ.)
HRS Hotel
Reservation
ServiceRepublic of Moldova
DeCima Japan K.K.

Switzerland
National
Tourism
Tourist Oﬃceof Spain

Italian State
Tourism
Board - ENIT

ALPINE TOUR SERVICE co.,ltd.

Travel Agency
Fair Trade Council

MAXVISTA/OHSHU EXPRESS Limited Hungarian National
Tourist Oﬃce

TRAVELGALLERY
CO., LTD
Malta Tourism MIKI
Authority TOURISTFINNAIR
Visit Finland

VELTRA
HANKYU TRAVEL Travel agent
INTERNATIONAL expert association
Esterhazy Foundation
CO.,LTD.
YOMIURI TRAVELMAPPLE travel
SERVICE（Shobunsha Publications, Inc.）
Iran Traveling
ASAHI SUN TOURS INC.
Tokyo city
Centertour coPlant Protection Station
Ministry of Agriculture,
Forestry and Fisheries

oneworld
American Airlines

SPIRIT
Slovenia,
SlovenianTouristBoard

JTB Corp.

Peach Aviation

Animal Quarantine Service Ministry ofAgriculture, Forestry and Fisheries

EMBASSY OF
THE REPUBLICOF RWANDA
Regional Tourism
Organization ofSouthern Africa
SOUTH(RETOSA)AFRICANTOURISM

Czech Tourism

PHILIPPINE DEPARTMENT OF TOURISMLong Stay Foundation

H.I.S.Co.,Ltd.

Fubright
Communications

Macedonia - Agency for
Promotion and Support ofTourism Republic of

JCB Co., Ltd.

JTBWorld Air-Sea
Media-Retailing,Corp. Service Co., Ltd. NOE Corporation

KNT-CT
Holdings Co., LTD.

Council of Local Authorities
Japan
for International Relations
Youth Hostels, Inc.

ESTONIALATVIA
LITHUANIAAirNew Caledonia New Zealand
Tourism, SouthAir CaledoniaInternational

TOURISM
AUSTRALIAOMOTENASHI Translation
TOMARERUAXESSINTERNATIONAL
NETWORK INC.

JetstarGroup

JAPAN AIRLINESJALPAK Co.,Ltd.

NIPPON TRAVELAGENCY CO., LTD.

Mercosur Tourism TURISMO
Promotion Oﬃce
LATINO,(Argentina/Brazil/
INC,
JAMAICA
Uruguay/Paraguay/
TOURIST
Venezuela)
BOARD
Onlyone Travelism inc.

AGA AssistanceJapan Co., Ltd.
WE CAN Co.,Ltd.

NaritaInternational
Airport
Corporation

Vision Inc.

Mainichi Shimbun
Travel Service

T-Gate,Inc.

PROMPERU - Peru
PROCOLOMBIA
Export andTourism Promotion
Board

Embassy of the
Republic of Tunisia /The Tunisian National
Tourism Oﬃce

MINISTRY OF
TOURISM OF CUBA
Nikkei World
Travel AITO-IRAN (Azadi International Tourism Organization)
Palestine, Ministry of Jordan Tourism Board
Tourism and Antiquities

Kaze Travel Co., Ltd.

Aso City Tourism Association/EYECATCH Co,Ltd./ FREETELExhibitor’s Voice 4
Brand USA

Mr. Yoichi Hayase, Director, Japan-Asia strategy Director, Brand USA“This year again, we were able to exhibit the Brand USA Pavillion, the largest exhibitation space for a single
country, spanning a total of 65 booths with 28 states in the continental U.S., Hawaii and the Northern Mariana Islands. Serving “American Food” firsthand at the uniquely decorated exhibit booths, I believe that we were able todeliver a wide range of attractions and appeal of America to general consumers as well as to travel industry players.
The U.S. delegation was able to further deepen relations with other industry players as we hosted networking
events and appointment-based business meetings on the trade days to assist them. CEM Whitaker of Brand USA
headquarters visited Japan and I feel that he was able to exchange clear opinions with JATA Chairman Tagawa. We
would like to continue promoting America together with JATA.”

18

AIR
CANADAJATA Tourism EXPO Japan 2015 Travel Showcase

East East 1 East 2 East 3
Hall

Ofﬁcial Visits

United Republicof Tanzania

Mr. Akihiro Ohta, Former Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Mr. Akihiro Nishimura, Former State, Minister, Ministryof Land, Infrastructure, Transport and Tourism

Mr. Toshihiro Nikai, House of Representatives, General Council and
Dr. Ir. Arief Yahya, Minister of Tourism of the Republic of Indonesia

Mr. Hideo Tokuyama, Vice-Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Mr. Keisuke Suzuki, Former Parliamentary Vice-Minister,
Ministry of Land, Infrastructure, Transport and Tourism

Mrs. Akie Abe, the Spouse of Prime Minister of JapanSEYCHELLESTOURISM BOARDETHIOPIAN AIRLINES

Palau
Tahiti Visitors
Tourisme Authority

KosraeVisitors
BureauChuuk Visitors
Bureau (Federated
States of Micronesia)

In-booth Receptions

Guam
Visitors
BureauMexicoTourism
Board

Canadian Tourism Commission/
Destination British Columbia/
Travel Alberta /Ontario Tourism Marketing Partnership
Corporation / Tourisme Quebec /Tourism Prince Edward
Island/Yukon Tourism /Northwest Territories Tourism※ Corporate titles omitted

Exhibitor’s Voice 5
National Tourist Ofﬁce of Spain
Ms. Tae Mito, Promotion Manager“The Spain booths, consisting of suppliers from our home country, are so popular each year that we are required to secure between 8 and 12 booths to meet suppliers’ needs. Since each year we conduct a design competition for the booth under the concept “Portray Spain Effectively,” we were able to achieve our objectives of better and cost-effective booth designing, management and product expression. Reactions from suppliers are very positive and business meetings inparticular were highly evaluated. Some suppliers who participated this year expressed their plans to participate next year,
for which we are already receiving many inquiries about booth participation from new companies and organizations.
Recognizing our significance in the industry, we would like to work on booth designing, management and expression
next year to enable exhibitors to have more effective business meetings and to inspire travelers to visit Spain.”

19

JATA Tourism EXPO Japan 2015 Travel Showcase

Travel Showcase (Events Planned by Organizers)

A Variety of Projects were Developed by the Organizers for Industry
Participants and General Public Visitors AlikeIn addition, playing equipment for children, a baby-carriage-parking area and a day-care center for children were set up in the place
for relaxation in the exhibit site as a hospitality measure for families
with small children, which helped increase family visitors.

Commemorative Photo Shooting Spots

Giant graphic walls with visual works and a commemorative photo corner
titled “Click Here at Picturesque Sports of the World (Planning Support by
TripAdvisor, Inc. and Mitsui Fudosan Co., Ltd.)

Cheer Up Japan Through the Power of Travel!

Panel exhibits were displayed under the theme of “Correct Information Service
to Boost Tourism.” Efforts made for “the Michinoku/Tohoku Sea Breeze Trail/
JATA Road,” JATA’s Tohoku recovery support project; “Gambarou! Nippon” by
the Japan Travel and Tourism Association,” “Correct Local Information – disasterprevention” by the Japan Meteorological and “The First Japan Tourism Award”
were introduced.

JATA Assistance for the Restoration Tohoku
Charity Auction 2015

The charity auction was conducted with extensive endowment support fromcompanies and organizations in the travel industry. This is an example of what
the tourism industry can do as continual support for the Tohoku region in 2015
with the help of visitors.

Meet the World

An exhibit space to display posters and brochures of 37 countries and areas thatare considering joining the Japanese travel market. Tourist information was provided and the beauty of each area was featured at the exhibition.

Tabi Street – Languages, Study Abroad, Long-stay

Travel companies dealing with specific countries / areas and products withunique themes as well as companies and organizations specializing in language
learning, language study abroad and long-stay programs provided their latest
information, respectively.

Central Asia Zone

The 63rd Japan Tourism Poster Contest“It made me think about visiting” – a variety of tourism posters showcasing
attractive areas throughout Japan. The poster titled “Kanazawa Tenbyo” from
Kanazawa, Ishikawa prefecture, received the Minister of Land, Infrastructure
and Transport Award. A total of 15 outstanding works and 36 posters were displayed.

Present Cooperation:
KADOKAWA Corp.;
Diamond-Big Co., Ltd.

The five countries – Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan – gathered together to provide visitors with travel
information and show unique native costumes. In addition, comic books
and guidebooks were given to visitors by drawing based on their correct
answers in the trivia game.

20

JATA Tourism EXPO Japan 2015 Travel Showcase

Team EUROPE Special Seminar Programs

Team EUROPE
Seeking the Yet-Undiscovered Europe

ThemesUnder the theme of “30 Beautiful Villages in Europe,” the exhibition introduced photographs of respective villages taken by Photographer Shinichi
Wakatsuki. Visitors were able to newly discover the appeal of Europe at the respective booths, exhibits, seminars and photo-shooting corners. In tandem with
Teatime in Europe, tea tasting was also conducted.

Trade/ Press
Day: Fri.,
Sep. 25

GeneralPublicDay:
Sat.,
Sep. 26

GeneralPublicDay:
Sun.,
Sep. 27

Teatime in Europe
Tea-tasting events serving a wide
variety of teas from European countries were conducted for visitors. Tea
products, candies and sundry goods,
which were made available for saledrew visitors to the events.

Tourist Ofﬁces

13:30～
14:15

The charms of Turkish Cittaslow Turkish Embassy Ofﬁce of theand around Gokceada
Cultural and Information Counseller

14:25～
15:10

Advice on commercializing
beautiful villages

Photographer /Shinichi Wakatsuki

15:20～
16:05

The charms of Conwy andWales, U.K.

Community Development Service
Conwy County Borough Council

16:15～
17:00

The charms of Porvoo andFinland

Visit Finland

17:15～
18:00

The attractions of Saint-CirqLapopie, Riquewihr and France

ATOUT FRANCE

11:00～
11:45

The charms of Zalipie andPolandPolish National Tourist Ofﬁce

11:55～
12:40

The charms of Turkish
Turkish Embassy Ofﬁce of the
Cittaslow and around Gokceada Cultural and Information Counseller

12:50～
13:30

Fascination with the 30
beautiful villages

Photographer /Shinichi Wakatsuki

13:40～
14:10“The Power of Peace in the
21st Century”

ANTOR Peace Movement

14:20～
15:05

The charms of Conwy andWales, U.K.

Community Development Service
Conwy County Borough Council

15:15～
16:00

The charms of Porvoo andFinland

Visit Finland

11:00～
11:45

Fascination with the 30
beautiful villages

Photographer /Shinichi Wakatsuki

11:55～
12:40

The charms of Turkish
Turkish Embassy Ofﬁce of the
Cittaslow and around Gokceada Cultural and Information Counseller

12:50～
13:15“The Power of Peace in the
21st Century”

ANTOR Peace Movement

13:25～
14:10

The charms of Saint-CirqLapopie, Riquewihr and France

ATOUT FRANCE

14:20～
15:05

The charms of Porvoo andFinland

Visit Finland

15:15～
16:00

The charms of Conwy andWales, U.K.

Community Development Service
Conwy County Borough Council

Gourmet Zone
National Local Donburi Championship at
Tourism EXPO Japan 2015

World Food Court
Gourmets from all parts of Japan and the world came together at theWorld Food Court! Gourmet chefs from Turkey, Paraguay, Hungary, Malaysia and Japan got together to welcome visitors with their delicious creations.

The championship introduced exquisite local donburi or bowl dishes
from every region of Japan and boasted of by local people. The tasting event
allowed visitors to actually taste the creations and vote for their most favorite one for the National Local Donburi Championship. Of 16 donburi
dishes, 11 were voted by the visitors and forwarded to the finals.

Fine Alcoholic Beverages of the World Fair
In addition to 10 types of draft beer on tap from barrels, a total of morethan 10 beverages and foods, including German wines, Japanese sake, softdrinks and to-go snacks such as authentic German sausages were available.

21

11:55～
12:40

JATA Tourism EXPO Japan 2015 Travel Showcase

Friday, September 25, Trade-Day ProgramsMore variety and more in-depth ! Yes, we are expanding year by year

Tourism Professional Seminars 2015
Wider range of tourism seminars was held for professionals in the travel industry at this year’s JATA Tourism EXPO, which helped even experienced business persons to broaden their views and learn about the latest happenings in and around the tourism market. Rooms were crowded andmany attended to hear the studies and reports presented by the national and international leaders from various fields.

Seminar Schedule
place
time

Stage A

Stage B

Japan Stage

10：30

12：00

11:30～13:00
15:15～16:15

11:30～13:00
15:15～16:15

ネパール復興支援
プレゼンテーション
How to build an ideal～トークショーと伝統舞踊～

ネパール復興支援
Contest of overseas
プレゼンテーション
graduation trips 2015
～トークショーと伝統舞踊～
Joint project of

eco-museum town

14：00

The way of JapaneseTourism in the Future―Learning from
Malaysian tourism
industry―
15:15～16:15

16：00

18：00

Seminar Room C

10:30～12:00

10:30～12:00

students and travelcompany

13:30～15:00
15:15～16:15

Future of premium
travel products andpotential customers
From tour planningto final settlement ofdeals
15:15～16:15

Destination management
symposium
Successful tourism
development based on DMO

Tourism in Hakone
Sending out accurate
information andpromotion

16:30～18:00

16:30～18:00

Reconstruction
assistance for Nepal―Talk Show &Traditional dance
Performance―

Seminar Room B

10:30～12:00“Let the Journey
Begin” Mr.Cho Min
Tin, Myanmar Tourism
Federation

New Tourism
measures with the AR(augmented reality)
game“Japan Heritage”

12:30～14:00

13:00～13:45
13:30～15:00
15:15～16:15

Seminar Room A

The 3rd “Now or nevertravel experience”
competition
Tour planning award foryoung generations
14:30～16:10
15:15～16:15

12:50～17:20

EXPO Special
Intensive seminar on
Central Asia
①12:50～13:40

Kazakhstan

JSTO Symposium
Revitalization of local
economy and shopping
tourism②13:50～14:40

Kyrgyz③14:50～15:20

Tajikistan④15:30～16:20

Turkmenistan

Dream destination
Cuba

12:30～14:00

2014 Eco tourismaward
A challenge of Koiwai
Farm
Welcoming visitors
in our “century-old
uniform”!

Destination seminar:
BhutanLatest information oneastern region

14:30～16:00

14:30～16:00

Tour around the world
cultural heritage in
Nagasaki“Learn, enjoy andrelax”Southern Africa tourism
seminar with RETOSA

16:30～18:00

16:30～18:00

Aso, a gourmet
destination with
globally renowned
brand

Indian culture andtourism seminar＊Invitation only

⑤16:30～17:20

Uzbekistan

16:30～18:00①16:30-17:00“Tour conductor of theyear 2015” commendation
ceremony②17:00-18:00

Tour conductor Career Fair

22

JATA Tourism EXPO Japan 2015 Travel Showcase

PICK UP!

Fun to live, fun to visit
How to build an ecomuseum town

Symposium: Tourism
Community Development
Building a tourism community with DMOCommentator : Mr. Mitsuru Okoso, Managing
Director, Destination Management Platform Promotion Board
Talk Session/ Mr. Tatsuya Ito, Special Adviser
to Minister for Regional Revitalization, Cabinet Office
Mr. Mitsuru Okoso, Managing Director, Destination
Management Platform Promotion Board
Mr. Yoichi Minami, President and COO, Japan
Travel and Tourism Association

Lecturer : Mr. Tsuyoshi Fukutome

Guest Professor The Graduate School of Project
Design, LABO
Time : 11:30 –13:00 Place : Stage A

Time : 15:15 –16:15 Place : Stage A

Local communities will shine if people areproud and happy.

The idea of eco museum is recently getting lotsof attention as a means to vitalize regional economies. To be a successful eco museum town, Mr. Fukutome pointed out local people need to be proudof their hometown and knowledgeable about what
their region has to offer as tourism resources. Eco
museums could work as a driving force to promotelocal industries, hence local people will be happierand their everyday lives would look more appealing
to visitors. He also noticed that there are many energetic senior women but not so many men, whose
experience and wisdom should be harnessed tobuild good eco museums.

More education and promotion of DMO in need.

The symposium, titled “Building a tourism community with DMO,” was organized for more people
to better understand what is DMO (Destination
Management / Marketing Organization). During
the first half of the session, Mr. Okoso gave a comprehensible explanation about the current situationand changes in social environment and market thatare reasons why we need DMO. It was followed by atalk session with Mr. Ito, Mr. Okoso and Mr. Minami, who discussed what actions DMO shouldmake to help develop local charms into powerful
resources to drive regional economy and what role
DMO is expected in each community, comparing
survey results in Japan with overseas cases.

JSTO Symposium

Revitalization of local economy andshopping tourism
Keynote Speech : Mr. Hiroshi Mizohata

President, Osaka Convention & Tourism Bureau
Talk Session / Moderator : Mr. Kenichi Niizu, Senior
Managing Director, Secretary General, Japan Shopping
Tourism Organization
Panelists : Mr. Hiroshi Mizohata, President, Osaka
Convention & Tourism Bureau, Mr. Yoshikazu Higashi,
Chairman & CEO, Okinawa Tourist Service
Ms. Yoko Yasuda, Executive Officer and Manager ofShinjuku Office in Main Sales Unit in Takashimaya Co., Ltd.

Time : 14:30 –16:10 Place : Japan Stage

Shopping as a way to showcase the various
charms Japan offers.

If Japan is committed to be a tourism destination,
more efforts should be put into building local pride,
adding more value to resources, then more visitors will
come and spend money, said Mr. Mizohata. The target
market for Japan should be wealthy people and good
shopping opportunities would be motivation to visit.
JSTO was established only 2 years ago yet it has
been actively working with various sectors, including
Takashimaya department store and Okinawa whosecase studies were shared at the symposium. At the talksession, collaboration between tourism and retail business was one of the topics. Shopping tourism is not justabout local products but local experiences and unique
opportunities may play important role to present thedestination in depth.

Seminar Room 1

Seminar Room 2

Seminar Room 3

Seminar Room 4

Seminar Room 5

Seminar Room 6

10:30～12:00

10:00～12:00

10:30～14:00

10:30～12:00

10:30～12:00

10:30～12:00

Tax exemption system:
Current situation andfuture prospect

Understanding the LGBT
travel market

Ministry of Foreign
Affairs overseas safety
information & JATA’s
revised guideline

12:30～14:00

12:30～14:00

12:30～14:00

Weather seminar: Global
warming and Recent
climatic change
Cautions for Mountain
Climbing―PR for media coverage―“What kind of story
media people are lookingfor?”The 10th DMO Study“Finance for the tourism
destination development
organization”

14:30～16:00

14:30～16:00

14:30～18:00

14:30～16:00

Inbound tourism “howto have your message
conveyed”
Research on multilingual communication

Green tourism “today”
Enjoy Japan’s originallandscape in mountainfarms and fishingvillages.

Kanto region tourism
strategy for “Tokyo
2020 Olympic andParalympic”

12:30～14:00

New employee
orientation
Meitetsu World Travel,
Inc.

＊Invitation only

12:30～16:00

JATA Kanto chapter
board meeting

Planning & managementof overseas business trip
expenses＊Invitation only

14:30～15:30

Complaints handlingseminarDestination seminar: Shanghai’s Tourism
latest information
15:45～16:45

New destination in
China, Guizhou, thesouthernmost point of
China
17:00～18:00

Destination seminar:
the Mongolian People's
Republic

16:30～17:30

Solution for Disability
Discrimination
Correspondence of Travel
Agents

16:30～18:00

16:30～18:00

Sports tourism seminar

Sustainable approach toinbound tourism
Case study of MinakamiCity, Gunma prefecture

23“Tourism in Tunisia”
seminar＊Invitation only

Travel industry
business school alumni
symposium

16:30～18:00

Preparation for Japan’s
new “my number
system”
The minimum necessary
and tips to avoid
unexpected trouble

JATA Tourism EXPO Japan 2015 Travel Showcase

Travel Showcase (Stage Schedule)
The audience was fascinated by the many various
performances and events
EAST 1

A Stage

EAST 4

10：15 - 10：45

Yamagata-Zao “Yamagata-Maico Traditional
Performance Art”
Yamagata City Sightseeing Association Corporation

11：00

10：45 - 11：15

travel's11(sai × takarabune / Kameari Performance Park)sai × takarabune / Kameari Performance Park

11：45 - 12：15

12：00

Frankie Moreno“A real entertainer fromLas Vegas!” ‒ Mini Live Frankie Moreno

12：15 - 12：45

The Confederated Tribes of Warm Springs
Native American Cultural Dancers

13：00

Carlos Calica, Arlissa White, Suzanne McConville,
Jefferson Greene, Levi Blackwolfe

13：00 - 13：30

14：00

Hattori Hanzo and the Ninjas / Chita Musume.

15：50 - 16：20

KUMAMON Stage

11：45 - 12：15

Malaysia Traditional Music & Dance Show
Malaysia Cultural Troupe

12：30 - 13：00

CARIBBEAN PARTY WITH PAN NOTE MAGICPAN NOTE MAGIC
13：00 - 13：30

Tango Argentino

Diego & Carla

Tunisian Classical Music Concert

15：00 - 16：00

Tour Grand Prix 2015

Organizer

Yosakoi Dance HONIYA–Kochi Prefecture

11：30 - 12：00–HIROSHIMA

12：00 - 12：30

Morioka Sansa Odori & IWATE MARUGOTO OMOTENASHITAI

Organizing Committee Of Morioka Sansa Odori Festival
IWATE MARUGOTO OMOTENASHITAI
12：45 - 13：15

The 63rd Poster Competition for Tourism of Japan

Organizer

13：30 - 14：00

Tsugaru Shamisen Performance

Sawada Katsuhito Troupe
14：45 - 15：15「FUKU ga MANKAI, FUKU no SHIMA」
FUKUSHIMA travel & tourism stage「FUKUGAMANKAI FUKUSHIMATAI」「Local character」「Campaign crew」

15：15 - 15：45

Meet us in Gunma ～special stage by gunma-chan and friends～

16：15 - 16：45

The Joint Performance from Southern Africa

16：00 - 16：30

Introduction of Okinawa Tourism information

KAMARA JUNIOR ASSOCIATION
16：30 - 17：00

17：30 - 18：00

Live Performance by Mexican Mariachi

18：00

Marumoto Riko , TAKAMATSU YUMETAISHI

Gunma Sightseeing Omotenashi Team（Gunma-chan),
Kusatsu Onsen (Yumomi-chan), Minakami 18 Onsen (Oide-chan)Time for Taiwan

SHU-I, ZERO, 5tion

Let's go to Setouchi–Marumoto Riko Special mini LIVE–

14：00 - 14：30

El-Merosi

The traditional music & dance of Taiwan aboriginal
by Taiwan Tourism Bureau「WA！K‒POP」

Japan Stage

Ishikawa Prefecture Tourism League

16：45 - 17：15

17：00 - 18：00

EAST 3
10：35 - 10：55“Noto Kiriko Festivals” certified Japan HeritageUZBEK DANCE

Regional Tourism Organization of Southern Africa (RETOSA)KUMAMON / Kumamoto Prefectural
Tourism Federation / ASO Design Center

Learn

Samurai Performance AKI HIROSHIMA BUSHO-TA

Le Club Bachraf

Senryu Award for "Tourism - Oriented One Week
Vacance 2015 Country" Ceremony

Welcome Aichi Stage Performed by Hattori
Hanzo and the Ninjas / Chita Musume

17：00

TAHITI ORA

14：15 - 14：45

15：30 - 15：50

16：00

Tahitian Dance Live Show fromthe islands of Tahiti

Forum for Tourism Nation Promotion
Lecture Meeting by Mr. Goro Yamada

Feel

10：55 - 11：15

11：00 - 11：30

13：45 - 14：15

14：55 - 15：15

15：00

WONDERFUL INDONESIA

MALANG FLOWER CARNIVAL, DJITRON PAH,
MIA ISMI HALIDA

Nara City Natsume Mito LIVE PERFORMANCE &talk show Natsume Mito

13：45 - 14：45

B Stage

10：15 - 10：45

for Families

Ceremony

9/26 sat.
10：00

Watch

Mariachi Agave

Nagahama Hikiyama festival（Nagahama) /Hikone Tourism Division
Biwako Ohmiji Tourism Revitalization Council

17：30 - 18：00

Let’s GO "Meiji-isan"（Sites of Japan's Meiji
Industrial Revolution） ＭI6

9/27 sun.
EAST 1
10：00

A Stage

EAST 4

10：15 - 12：00

Memorial at Stage for 50th Anniversary ofNormalization of Japan-South Korea
ORIGINAL DRAWING SHOW

B Stage

10：15 - 10：45

Official Kids Spokesperson of Hawai‘i
Tourism Japan, Jibanyan Stage

Jibanyan (Yo-kai Watch), Onesan, Hawai‘i Tourism Japan

11：00 - 11：30

11：00

Let the journey begin

Myanmar Tourism Federation

11：45 - 12：15

12：00

ANA BLUE WING

12：45 - 13：15

Colombia is Magical Realism

13：00

ANA

Ayda Inagaki

Goodwill Ambassador for South Africa,
Ms. Hitomi Takahashi, talks about the charms of South Africa,
together with the rhythm of African drums and marimba

14：00

South African Tourism

14：00 - 14：30

DANCE & MEN's Rhythm Gymnastics PRO Unite
BLUE TOKYO performing stage BLUE TOKYO

14：45 - 15：15

15：00

Splendid China

Song and Dance Company Hebei of China
15：40 - 16：00

FOOD ACTION NIPPON "Kokusan Takusan"

FOOD ACTION NIPPON promotion team
Ayumi Kotani, Keiichi Tanaka, The official mascot character "KOKUSAN"

16：00

16：00 - 16：30

The local "Donburi" Grand Prix Organizer

16：30 - 17：00

17：00

9/26

EAST 1
EAST 5

9/27

EAST 1

Fly to Kyushu campaign !

Kyushu Tourism Promotion Organization

11：30 - 12：00

Come visit Kumamoto

12：20 - 12：40

Guide Dog & Service Dog & Hearing Dog Demonstration

Guide Dog & Service Dog & Hearing Dog Association of Japan

Katsura Sunshine

Syomyo (Buddhist vocal music) which has been
handed down in Hasedera Temple
Hasedera Temple (Grand head temple of the Buzan school of Shingon sect)

13：15 - 13：45

Sorakara-chan’s Dance Show & Tobu Railway Group Talk Show

14：00 - 14：30“Khon” Traditional Dance Drama of Thailand

14：45 - 15：15

Bolivian folklore music & traditional danceDanza Boliviana & Cuarteto Mi Bolivia

Sorakara-chan, dancers and Tobu Railway Group staff
14：00 - 14：30

Japanese Beauty Hokuriku ★ HOKURIKU Destination Campaign
Hokuriku Destination Campaign executive committee

14：30 - 15：00

WELCOME TO WAKAYAMA

Wakayama Tourism Federation
15：15 - 15：45

15：30 - 16：00

Sabah Cultural Dance Show
Sabah Cultural Troupe
16：15 - 16：45

GUAM CHAMORRO DANCEHYOGO YURU-KYARA BIG PARTY

Hyogo Pref, Kobe City, Himeji City, Akashi City

15：45 - 16：15

JIKABUKITONO KABUKI NAKATSUGAWA Preservation Society

16：30 - 17：00

Yamaga Lantern Dance

Yamaga Lantern Dance Society

place

SeminarSchedule

Rakugo comedy

Guam Chamorro Dance Academy

Closing ceremony ～Grand FinaleTokyo City News

10：45 - 11：15

12：50 - 13：15

13：15 - 13：45

13：30 - 14：00

The suggestion stage which creates the future ofa new trip in Japanese and Western new collaboration.

WADAIKO SHIDARA WADAIKO SHIDARA

12：30 - 13：00

Arpa Sonrisa

10：15 - 10：45

12：00 - 12：20

War Dance

Paraguay Arpa & Bottle DanceJapan Stage

Kumamoto Castle Omotenashi Bushotai

Palau Dance

12：15 - 12：45

EAST 3seminar title

time

Seminar room A

10:00-18:00 World Air-Sea Service Co., Ltd. “Travel Seminar”

Seminar room 1

10:00-14:00 EGYPTIAN TOURISM OFFICE IN MUMBAI “Tourism Industry, Current situation of Egypt”

Seminar room 1

14:30-16:00 JTB World Vacations,inc. “LOOK JTB Myanmar Seminar”

Seminar room C

10:00-12:00

Seminar room A

10:00-18:00 World Air-Sea Service Co., Ltd. “Travel Seminar”

Seminar room 1

10:00-18:00 Japan-Australia Tourism Foundation

Hanoi Department of Cultures, Sports and Tourism “TOURISM AND MEDICAL FIRST AIDSERVICES FOR JAPANESE VISITORS IN VIETNAM”

24

JATA Tourism EXPO Japan 2015 Travel Showcase / Official Events

27 (Sun) 16:30 –17:00
Closing Ceremony /Grand Finale Stage A, EastSept
Exhibit Hall, Tokyo Big Sight

The EXPO Closed with a Record Number
of Visitors, Exceeding the 170,000 Goal
Next Year is – The Year Jump!
The number of visitors to this big event marked a record 173,602, surpassing the goal of 170,000 visitors. The extravagant closing ceremony
paved the way for the “jump” toward the Tourism EXPO 2016.

Presenters
Closing Ceremony
Hiromi Tagawa, Chairman, Japan Association of Travel Agents (JATA)
Mr. Takao Kadekaru, Senior Executive Director, Okinawa Convention
and Visitors Bureau
Mr. Yoichi Hayase, Director, Japan-Asia Strategy Director, Brand USA
Mr. Takao Kawanishi, Chairman and CEO, JCB Co., Ltd.
Yoichi Minami, President & COO, Japan Travel and Tourism Association(JTTA)
Grand Finale
Exhibitors(Local regional characters throughout Japan, Miss World, Exhibitors in national costumes)

25

JATA Tourism EXPO Japan 2015 Travel Showcase

Survey of Visitors
Business visitors

According to the survey results, purpose of visit for business persons was mostly related to information, with more than 70% answering “ information gathering” and “to broaden the view,” while less than 10% said they were visiting “to broaden the network outside the industry” or “to finda good business partner.” The majority also agreed they found “the information that they have sought for.”On the other hand, when asked “what should be improved for next year’s JATA Tourism EXPO,” many cited “world booths” and “OutboundBusiness Meeting,” suggesting visitors expect more aﬄuence in world/international area, along with an increasing number of domestic exhibitors.
Business category

Occupation

Travel company
IT・ICT related service,communication
Media, press

37.2％

9.6％

8.2％

Overall Business

3.7％

Planning・Purchasing

3.0％

PR・Advertising

6.6％

Marketing, consulting

Transportation（airline, railway, bus, taxi）

3.6％

Education, research company

Accommodation, hotel GSA,
ryokan, inn

2.7％

Tourism organization

2.2％

Theme park, attractions

1.0％

0.9％

Tour conductor, travel guide

0.8％

Financial service

National oﬃce and publicagencies

Transport facility(airport, station,bus terminal, highway service area)

2.1％

Accounting

0.6％

Others

0

10

15

20

25

30

35

Information gathering

Outbound businessmeeting
Domestic businessmeeting
Inbound businessmeeting46％

To broaden your view

25％
8％

4％

10

20

30

40

Disagree 2％

29％
20％
7％
8％

Japan Night

2％

50

Others

6％
0

5

10

15

No answer 0％

Disagree

9％

Agree
59％

Strongly agree
39％

Agree

16％

30％

To broaden the network
within industry
To broaden the network
outside industry
To ﬁnd a good business
partner

3％

To earn ideas for new
business models

4％

7％

3％

To broaden business
into new area

6％

Others

5％
10

15

20

Good points
・For both inbound and outbound travel market of Japanto keep growing, we certainly need an event like thiswhere the latest trends and information can be obtained.
I hope this event will continue as it is today.
・Very useful. I could find information on various destinations and all kinds of travel business.
・I enjoyed learning about both international and inbound travel markets at this event. Nicely balanced.
・Glad there was no need to wait long hours before getting inside.
・Booth layout was beautiful. Easy to walk around. I hope
it will be the same next time.
・Excellent programs! I would love to be back again next
year.

1％
0

25

Reviews

・Precious opportunity for me to meet people from overseas.
・There were booths of many destinations, where I could
hear very detailed stories.
・Local people’s opinions are always very valuable.
Advice for improvement
・On trade day, there should be more information for
trade, i.e. peak and oﬀ-peak season of destination, recommended things only locals would know etc. If any,such information should be presented more clearly, soeasier to understand.
・Scale of event is bigger so duration should be longer, too.
・Disappointed to see the smaller number of international booths.
・Announcement of seminar schedule should be mademore in advance.
・Same old routine. Need to work on something new
and exciting next time.

26

30

46％

To broaden your view

19％

25

Information gathering

7％

5

20

What were you satisfied with?

13％

9％

30

5％

2％

Did you get any informationthat you have sought?

22％

0

25

4％

Japan Tourism Award

6％

Information gathering

Others20

11％

International Tourism
Forum / Symposium
Tourism professionalseminar3％
5％

To earn ideas for new
business models

15

World booths

What was below your expectation?

To broaden business
into new area

10

Japan booths0

To broaden the network
within industry
To broaden the network
outside industry
To ﬁnd a good business
partner

56％Media meeting3％

To broaden your view

16.8％

What should be improved for next time?

40

Purpose of visit

Others

0.5％

0

15.2％
5

To broaden the network
within industry
To broaden the network
outside industry
To ﬁnd a good business
partner
To broaden business into
new area
To earn ideas for new
business models

7.0％

General Aﬀairs

0.8％

0.3％

cruiseOthers

8.7％

5.0％

0.3％

Rent-a-car

13.5％

Corporate Planning

0.7％

Local community development

18.9％

Marketing

2.4％

Local government oﬃce
Land operator

27.4％

Sales

10

20

30

40

・Business meeting may be better if it can be more open.
・More eﬀort should be put into each exhibition booth,seminars and events.
・I am interested to hear from many professionals what
their real job is like.
・Some booths had interesting contents. Meeting spaceinside the booth should be bigger.
・You should have chosen a topic like house-sharing
business and necessary facility, etc.
・Up-grade of the whole event. Why not have this event
twice a year?
・Exclusive information which you can get only at thisevent maybe an idea. Pamphlets, hotel information etc.
・Latest trends of the internet websites among travelindustry etc. Maybe a booth on that topic.
・There should be some area exhibited according totheme, not destination, such as travel activities, etc.

50

JATA Tourism EXPO Japan 2015 Travel Showcase

General visitors

Almost 60% of general visitors said they were ‘devoted travelers’ who would simply enjoy collecting destination information and savoring theexotic atmosphere, while 40% of them were after events and gourmet experiences. The majority said they were satisfied with the fair and looking
forward to coming back next year. The most impressive was the ‘world booth’ for some 40%, while 30% said they were impressed with the Japanesebooths. The number of domestic exhibitors grows each year and accordingly the more people are interested in domestic destinations.
The visitor survey was extended this year to cover the travel trend of consumers and there were some interesting results. For both overseas / domestic trips, approximately 70% are now using internet for travel arrangement. In regards to overseas trips, the main battlefield is definitely on theInternet where tour operators, domestic / international online travel agencies, airlines and hotels are competing to get the clients.
Yet many still rely on package tours, as nearly 60% said they go for packages when travelling overseas. Travel agencies also showed their strong
presence as a medium to arrange travel services. According to the survey, more than 50% answered they go to travel agencies for both domestic /overseas trips, and only the ways of approach differ as some visit shops, others access websites or call in by phone.

Purpose of visitage

To consider thedestination for travel

No answer（6％）

35％

To get information
for study abroad,long stay etc.

80s（0％）
70s（3％）

1％

To enjoy theatmosphere of travel

60s
（7％）

22％
30％

To enjoy events
To try interestingfood or drinks
For business purpose

40s
（24％）

2％

Do you want to come again?

No answer（1％）

20s
（16％）

50s
（17％）

8％

Overall impression
Under 10（1％） Dissatisﬁed（3％）
10s（5％）

Slightlysatisﬁed
（49％）

30s
（21％）

No.（2％）

Yes.
（34％）

Satisﬁed（47％）

No answer（1％）

Very much.
（63％）

2％

Others
0

5

10

15

20

25

30

35

Travel trend
Overseas travel
Travel experience within one year
11〜15（0％）
16〜20（1％）
26〜30（0％）
36〜40（0％）
over 100（0％）
No
answer
12％

6〜10
（4％）

Travel arrangement
Domestic
website7％

Acquaintance2％
No
companion
14％

0〜5 times（83％）

Travel style

Travel companion

Friends
23％

Family(parent and child)31％

personally42％

Package tour w /tour conductor
26％

Package tour w / t
tour conductor
32％

Family(spouse)25％

Website(airline,
hotel, etc.)
14％

Overseas
website15％

Telephone(airline, hotel, etc.)
2％Travel agency
shop
29％

Website(travel agency)
30％

Telephone(travel agency)
3％

Partner 5％

Domestic travel
Travel experience within one year
11〜15（0％）
Travel companion
16〜20（1％）
26〜30（0％）
46〜50（0％）
over 100（0％）
No
answer
12％

6〜10
（5％）

Acquaintance1％
Nocompanion
14％

0〜5 times（81％）

Friends
23％

Travel style

Telephone(airline, hotel, etc.)
4％

Package tour w / tour conductor
11％
Website(airline,
hotel, etc.)
13％

Family(parent and child)
33％

Family(spouse)22％

Travel arrangement

personally66％

Package tour w / t
tour conductor
23％

Travel agency
shop
23％
Telephone(travel agency)
3％

Domestic
website24％

旅行会社のインターネット
29％

Overseas website

Partner 7％

4％27

JATA Tourism EXPO Japan 2015 Travel Showcase

EXHIBITOR’S LIST Please refer to Booth map for location.
A
A-01

A-02
A-03

A-04
A-05

A-06

A-07
A-08
A-09
A-10

A-12
A-13

A-14
A-15
A-16

A-17
A-18
A-19
A-20
A-21

A-22

Asia
THUA THIEN HUE TOURISM INFORMATION AND PROMOTION CENTER⃝ Doanh Ngan Co.,Ltd.
⃝ Hue Green Tourism Joint Stock Company - Vneco⃝ Huong Giang Tourist JSC
VIETSPACE TRAVEL SERVICE COMPANY
Hanoi Department of Cultures, Sports and Tourism⃝ A LA CARTE DA NANG BEACH⃝ ASIA TRAVEL AND COMMUNICATIONS CORPORATION⃝ BRILLIANT HOTEL⃝ FIDITOUR JOINT STOCK COMPANY⃝ LAGUNA LANG CO GOLF CLUB (VIETNAM)⃝ NAMAN RETREAT⃝ PRINCESS D'AN NAM RESORT & SPA⃝ THE SHELLS RESORT AND SPA PHU QUOC
⃝ VIETNAM TOURISM ASSOCIATIONSABAH TOURISM
MALDIVES⃝ Akquasun Canopus Maldives⃝ Bandos Maldives⃝ Lily Beach Resort & Spa⃝ Malahini Holdings PVT LTD⃝ Outrigger Resorts⃝ Splendid Asia PVT LTD⃝ Sun Sporting Holidays LTD
Malaysia Tourism Promotion Board⃝ Air Asia X Berhad⃝ Berjaya Hotels & Resorts⃝ Langkawi Development Authority⃝ Malaysia Airlines⃝ Malaysia Golf Tourism Association⃝ Play Malaysia Golf
⃝ Sri Impian Holidays & Recreation Sdn Bhd
The Garden Hotel, Guangzhou
China National Tourism Administration
PHILIPPINES
Tourism Council of Bhutan⃝ Agency for Promotion of Indigenous Crafts⃝ Bhutan Gulliver Travels⃝ Bhutan Norter Adventures⃝ Bhutan Pristine Tours & Trek
⃝ Bhutan Thongsel Tours & Treks⃝ Blue Poppy Tours & Treks⃝ Drukair Corporation Limited⃝ Enchanted Kingdom Tours⃝ HIMALAYA KARAKORAM TRAVEL⃝ Khala Mebar Tours and Treks⃝ Norbu Bhutan Travel⃝ Passage to Himalayas⃝ Zhidey Bhutan Tours & TreksCGH EARTH
NEPAL TOURISM BOARD⃝ Himalayan Guides Nepal Treks & Expeditions Pvt. Ltd.
⃝ Liberty Holidays NEPAL⃝ The Malla Hotel
Ministry of Hotel and Tourism The Republic of
The Union of Myanmar Japan Branch
ANDHRA PRADESH TOURISM
Myanmar Tourism Federation⃝ AKM TOURS CO., LTD.
⃝ AMAZING HOTELS & RESORTS⃝ FMI AIR LIMITED⃝ GLOBAL TRAVEL SERVICE CO., LTD.
⃝ KARAWEIK M & J TRAVELS & TOURS CO., LTD.
⃝ Mai Hsoong Travel Limited⃝ MYANMAR NARA APEX TRAVELS & TOURS CO., LTD.
⃝ MYANMAR POLESTAR TRAVELS & TOURS CO., LTD.
⃝ NICE MYANMAR TRAVELS & TOURS CO., LTD.
⃝ ORCHESTRA TRAVEL⃝ PEACE SMILE LAND TRAVELS & TOURS CO., LTD.
⃝ SAI TRAVEL SERVICE (MYANMAR) CO., LTD.
⃝ SHAN YOMA TRAVELS & TOURS CO., LTD.
⃝ SM TOURS & TRANSPORT⃝ Summit Parkview Hotel⃝ The Hotel @ Tharabar Gate, Old Bagan⃝ TOUR MANDALAY CO., LTD.
⃝ Vintage Luxury Yacht Hotel⃝ VIVO MYANMAR⃝ WONDERFUL MYANMAR TRAVELS & TOURS CO., LTD.
TransAsia Airways
Ministry of Information,Culture and Tourism
IDC TOURS LLC
Seven Luck Casino (GKL / Grand Korea Leisure)
Mongolian Tourism Association /MTA/⃝ Black Ibex Expeditions⃝ Ikh Uls Tour⃝ Juulchin Tourism Corporation⃝ MIAT Mongolian Airlines⃝ Mongolia Premium Travel⃝ Mongolian Vision Tours⃝ New Shilen International⃝ Tenuun Tour
Korea Tourism Organization

A-23
A-24
A-25

A-26

A-27
A-28
A-30
A-31
A-32
A-33
A-33
A-33
A-33
A-33
A-33
A-33
A-34
A-35

A-36

A-37
A-38
A-39
A-40
A-42

⃝ Incheon Airport⃝ KTO Medical Tourism Information Center⃝ Busan Metropolitan City
⃝ Gyeongsangbuk-do⃝ Jirisan Mountain Tourism Development Association⃝ KBS JAPAN Corporation （KBS World）⃝ Korea Agro-Trade Center, Tokyo⃝ Seoul Metropolitan Government⃝ Jeju Special Self-Governing Province⃝ Gyeonggi Province⃝ Gangwon Province⃝ JeollaNam-do Province⃝ Gyeongsangnam-do Province⃝ Gwangju Metropolitan City
⃝ Daegu Metropolitan City
⃝ LOTTE TRAVEL MARKET
Paradise Casino Walkerhill
ASEAN - JAPAN CENTRE
Bangladesh Tourism Board⃝ Bangladesh Parjatan Corporation⃝ Bogra Air Travels⃝ Dragon Boat Tours and Travels⃝ JABA Tours ltd.
⃝ Journey Plus
⃝ Linijco Tours and Travels⃝ O2 Exploration⃝ The River Tours Ltd.
⃝ Tours Planners Ltd.
Ministry of Tourism of Cambodia⃝ Cambodia Angkor Air⃝ Cambodia Krorma Tours⃝ E-Visa⃝ Green Travel⃝ H.I.S ( Cambodia)⃝ JHC Angkor Tours⃝ PSD Travel⃝ Sokha Angkor Resort⃝ vKirirom Pine Resort
BIRD GROUPFORMULA GROUP
Indiatourism, Tokyo
Ministry of Economic Affairs, R.O.C. - Gastronomic Journey in Taiwan
HK Express
Changhua Country
China Airlines
Department of Information and Tourism,Taipei City Government
EVA AIRWAYS CORPORATION JAPANHualien county government
TAIWAN Tourism Bureau
Tigerair Taiwan Co., Ltd.
THE SOUTH BEACH
Singapore Tourism Board⃝ Gardens by the Bay, Singapore⃝ Marina Bay Sands⃝ Singapore Airlines⃝ Resort World Sentosa Singapore
Ministry of Tourism of the Republic of Indonesia⃝ Abbey Travel⃝ Adventure Indonesia⃝ Aston Pluit Hotel & Residence⃝ Bali Hai Cruises⃝ Bali Nusa Dua Theatre⃝ BALI SAFARI & MARINE PARK
⃝ Banyan Tree Bintan⃝ Batam View Beach Resort⃝ Daniel's Resort and Diving Bunaken Sulut⃝ Discovery Kartika Plaza Hotel⃝ Grand Inna Kuta
⃝ Hotel Bumi Surabaya⃝ Karma Resorts⃝ Komaneka Resorts⃝ Malala Tour Indonesia (West Sumatra Tourism)⃝ Southlinks Country Club⃝ Nongsa Resorts⃝ Oberoi Hotels & Resorts Indonesia⃝ Palm Springs Golf & Beach Resort⃝ PT. Astrindo Travel Services⃝ PT. Mahanta Karya Wisata⃝ PT. Sobek Bali Utama⃝ PT. Taman Wisata Candi Borobudur, Prambanan & Ratu Boko
⃝ PT. Vital Idola Pesona Tours & Travel (V.I.P Tour)⃝ Rama Tours⃝ Santosa Villas & Resort⃝ The Leaf Jimbaran⃝ The Seminyak Beach Resort and Spa⃝ The Trans Resort Bali
⃝ Wapa Di Ume Resort & Spa Ubud
Bali-Tours.com⃝ Api Magazine
PT BEWISH INTERNATIONALAYANA Resort & Spa Bali, RIMBA Jimbaran Bali by AYANAADVENTURE INDONESIASRI LANKA TOURISM PROMOTION BUREAU

28

A-43
A-44

A-45

A-46
A-47
A-48

B
B-01

B-02

B-03
B-05

B-06
B-07

B-08
C
C-01
C-02
C-03
C-04
C-05
C-06
C-07

⃝ Airwing Tours (Pvt) Ltd⃝ Andrew The Travel Company (Pvt) Ltd⃝ Apple Holidays (Pvt) Ltd⃝ Ayubowan Travel International (Pvt) Ltd⃝ Ceylon Sunny Holidays (Pvt) Ltd⃝ Delux Vacation (Pvt) Ltd⃝ Diethelm Travel Sri Lanka⃝ Green Holidays Centre (Pvt) Ltd⃝ Hawk Travel (Pvt) Ltd⃝ Hotel Tree of Life & Tree of Life Travels (Pvt) Ltd.
⃝ Karusan Travels (Pvt) Ltd⃝ Lanka Sportreizen⃝ Mount Lavinia Hotel Group⃝ Orient Tours⃝ Red Apple Travel & Holidays Sri Lanka (Pvt) Ltd⃝ Royal Holidays⃝ Serene Vacation Lanka (Pvt) Ltd⃝ Siddhalepa Ayuruweda Company (Pvt) Ltd⃝ Silver Line Tours (Pvt) Ltd⃝ Sunway Holidays⃝ Theme Resorts & Spas (Pvt) Ltd⃝ Travelmate Lanka (Pvt) Ltd⃝ Vacation Planners (Pvt) Ltd⃝ Yathra Travels (Pvt) Ltd
Hong Kong Tourism Board
Macau Government Tourist Office⃝ Air Macau Company Limited⃝ CENTURY INTERNATIONAL TRAVEL⃝ Holiday Inn Macau⃝ Lisboa Complex Macau⃝ South China （Macao） Travel Agench Ltd⃝ Star Express Travel Limited⃝ TKW TRAVEL & TOURS LTD.
⃝ Top Holidays - P & E International Travel Co. Ltd⃝ Wynn Resorts (Macau) S.A.
Tourism Authority of Thailand⃝ H.I.S.
⃝ JTB⃝ Minor Hotel Group⃝ PANVIMAN GROUP OF RESORTS⃝ Pinkanakorn Development Agency⃝ Ramada Plaza Menam Riverside Bangkok⃝ Thai AirAsia X Co.,Ltd.
Thai Airways International Public Company Limited
Bangkok Metropolitan Administration
THE ORGANIZATION FOR THE EAST ASIA ECONOMIC DEVELOPMENT⃝ Cai Meizi⃝ Choi Teresa⃝ FUKUOKA CITY
⃝ Jang Sungsoo⃝ Kim Jeongbae
Central Asia
Ministry of Investments and Development of the Republic of Kazakhstan⃝ Akmola region Tourism Department⃝ Almaty city Tourism Department⃝ Almaty region Tourism Department⃝ International Tourist Company "Complete Service"⃝ Japan Connect⃝ Tourist Information Centre of Almaty
NATIONAL COMPANY "UZBEKTOURISM"⃝ Darvesh Tour Service⃝ Marco Polo Central Asia Travel⃝ MEGATOUR⃝ Representative of National Company Uzbektourism in Samarkand region⃝ Samarkand Global Star⃝ SamISI Sayyoh Plus
⃝ Sheherezade Voyages⃝ Sitara International LTD⃝ Uzbekistan Airways⃝ UZBEKTOURISM
Central Asian Travel System Ltd.
Central Asia Group⃝ Edelweiss Travel Company⃝ Silk Tour Ltd
TURKMENISTAN⃝ "AYAN" Tourism and Travel Company
SILK ROAD CENTRAL ASIA TRAVEL⃝ Golden Road Travel⃝ Nurana Ay Travel
TAJIKISTAN
Related Organizations,Servises
Yamato Co., Ltd.
RateGain
COSMO SOUND Co., Ltd.
TOWA PHARMACEUTICAL
Joy Life Group⃝ PLANNING Co.,LTD.
Japan Association of Travel Agents
Jata Corporation⃝ Tokio Marine & Nichido Fire Insurance Co., Ltd.
⃝ Japan IR&C Corporation⃝ ACE Insurance⃝ AIU Insurance Company., Ltd.

JATA Tourism EXPO Japan 2015 Travel Showcase

C-08
C-09
C-10
C-11
D
D-01

D-02

D-03
D-04
D-05
D-05
D-05
D-05
D-06
D-06
D-07
D-07
D-08

D-10
D-11
D-12
D-12
D-13
D-14
D-15
D-16
D-17
D-17

D-18
D-19
D-20
D-20

D-21

D-22
D-22
D-23
D-24
D-25

Diners Club
VIP GLOBAL CO.,LTD.
Merci Corporation
TABI CHANNEL / Cartoon Network
Japan
Public Interest Incorporated Foundation Toyama
Prefecture Tourism Association⃝ Tateyama Kurobe Alpine Route⃝ Toyama Bay,Kurobe Gorge and Ecchu Niikawa sighteeing area
⃝ THE KUROBE GORGE RAILWAY CO.,LTD.
⃝ Takaoka City
Ishikawa Prefecture Tourism League⃝ Kaga Onsen Kyou (Kaga Hotspring Village)⃝ Kanazawa City
⃝ Nanao City Tourism Assosiation ・ Wakura Onsen Tourism Assosiation⃝ WAJIMA CITY
⃝ suzu city
⃝ the Kaga Council for the Promotion of Regional
Cooperation(All Kaga Conference)
Hokuriku Destination Campaign executive committee,
West Japan Railway Company, East Japan Railway Company
Fukui Prefecture
HIDA TAKAYAMA
Hokuriku-Hida 3 star way Tourism Promotion Council
Kanazawa City
Nanto City, Toyama Prefecture
Aichi Prefectural Government
Aichi Prefecture
Aichi Prefectural Government
Aichi Prefecture East Mikawa Regional Tourism Council⃝ Gamagori City Tourist Association
FUKUSHIMA PREFECTURAL GOVERNMENT⃝ DATE CITY
⃝ Gokujo no Aizu Project Council⃝ IWAKI CITY
⃝ KITAKATA CITY
⃝ KITASHIOBARA VILLAGE⃝ KORIYAMA CITY
⃝ NAMIE TOWN
⃝ NISHIGO VILLAGE⃝ TEN-EI VILLAGE
Fukushima City
Yamagata City Sightseeing Association Corporation
Akita Prefecture
Aomori Prefectural Government
JTB HOKKAIDO Corp.
Tohoku "Furusato specialty" support project
MUSIC BOX MUSEUM
Aomori-Hakodate area tour EXPOHOKKAIDO TOURISM ORGANIZATIONSHIRETOKO Shari-Cho Tourist Associaton⃝ Asahikawa Touring Promotion Council⃝ CITY OF CHITOSE⃝ Explore the spirit of KAMUI,Deity of water⃝ HAKODATE⃝ Higashikawa Tourism Association～ Daisetsuzan Asahidake ・ Tenninkyo Onsen ～⃝ Nanae town
⃝ Shiretoko Rausu Tourism Association⃝ Yakumo Tourism&Trading Association
JAPAN TOBACCO INC.
East Japan Railway Company , Hokkaido Railway Company
Tajima District Administration Office, Hyogo Prefectural Government
TAJIMA FURUSATODUKURI ASSOCIATION⃝ Asago city
⃝ Kami-town⃝ Shinonsen-Town⃝ Toyooka-city⃝ Yabu city
Hyogo Tourism Association⃝ Akashi Tourism Association⃝ Himeji City
⃝ Kobe City
Biwako Ohmiji Tourism Revitalization Council
Biwako Visitors Bureau
Nagahama City
Morisawa Inc.
Japan Shopping Tourism Organization⃝ JAPAN DEPARTMENT STORES ASSOCIATION⃝ TAKASHIMAYA⃝ Keio Department Store, Shinjuku⃝ Kintetsu Department Store Main Store Abeno Harukas⃝ AEON⃝ Datasystem Co.,Ltd.
⃝ J-PRODUCE Inc. Uni-Voice Business Plan ＆ Planning Inc. YAMAGATA Corporation⃝ J&J Business Development Corp.
⃝ HITO-Communications Inc.
⃝ TAKURAMI,Inc.
⃝ AKATSUKI ELECTRIC MFG .CO.， LTD.
⃝ ET Mobile Japan Co.,Ltd.
⃝ id10 japan corporation⃝ TOPPAN PRINTING CO.,LTD⃝ NTT DOCOMO, INC.

D-26
D-27

D-28

D-29
D-30
D-31

D-31
D-31
D-31
D-31
D-31
D-32
D-32
D-32
D-32
D-32
D-32
D-32
D-32
D-32
D-32
D-32
D-33
D-34
D-34
D-35
D-35

D-35
D-36
D-37
D-38
D-39

⃝ JAYTHREE,Inc.
⃝ Global Blue TFS Japan Co.,Ltd⃝ NTT DATA Corporation⃝ BUSICOM Co.,Ltd.
⃝ AUN CONSULTING,Inc.
⃝ Wire and Wireless Co.,Ltd.
⃝ ITX Corporation⃝ Bluemoon Marketing Inc.
⃝ Kodensha Co.,Ltd.
⃝ INJESTAR.Inc⃝ SHO-BI Corporation⃝ JCB⃝ Sn PROPERTY MANAGEMENT⃝ Yaraku, Inc.
⃝ SURVEY RESEARCH CENTER CO.,LTD.
⃝ Tax-free shop support plaza co.,Ltd MURATA KIMPAKUGROUP Security Products AlterKnowledge Inc.
⃝ Shobunsha Publications, Inc.
⃝ JTB PLANNING NETWORK CO.,LTD⃝ VPON JAPAN⃝ JAPAN HOLIDAY TRAVEL CO.,LTD⃝ Sekai Menu Inc.
⃝ MYSTAR60 CORP.
⃝ ZENRIN DataCom CO., LTD.
⃝ CROSSLANGUAGE⃝ Japan Space Inc.
⃝ Hottolink.inc.
⃝ Info Cubic Japan
Okinawa Convention & Visitors Bureau
Niigata Prefecture⃝ Sado Tourism Association⃝ Yuzawa Town Tourist Association⃝ Joetsu City
⃝ Minamiuonuma City Tourist Association⃝ Nagaoka Tourism Division,Nagaoka City Office⃝ Niigata Visitors & Convention Bureau⃝ Tsubame City ・ Yahiko Village
NPO Japan Ecotourism Society⃝ Broder Area Administration Of Amami Iskands⃝ Ecolonomori⃝ Hanno City ・ Hanno Ecotourism Promotion Council⃝ Kamiichi Town
⃝ KOIWAI FARM Ltd.
⃝ Nabari-city Ecotourism Promotion Council⃝ Nantan-city Miyama Ecotourism Promotion Council⃝ Picchio Wildlife Research Center⃝ SATOYAMA EXPERIENCE⃝ Tanigawadake Ecotourism⃝ Toba Eco-tourism Promotion Council⃝ Yakushima Nature Activity Center⃝ Visitor Use Promotion Office, National Park Division, Nature
Conservation Bureau, Ministry of the Environment, Japan
Solare Hotels and Resorts Co.,Ltd.
Relo Vacations., Ltd.
GERO NAKATSUGAWA TOURISM COUNCIL⃝ Nakatsugawa City⃝ Gero onsen (Gero City Government)
Gifu Convention and Visitors Bureau
Gifu Pref, Hida area sightseeing conference
Gifu Prefecture
Travel to the central japan "Seki-city, Mino-city,
Gujo-city and Nagaragawa-Railway"
West Mino wide sightseeing promotion meeting
ALPINE ROUTE, HAKUBA, AZUMINO
Japan Alps Tourism Federation
Kiso Tourist Federation
MATSUMOTO TOURISM & CONVENTION ASSOCIATION
Nagano Convention & Visitors Bureau
Nagano Prefecture
Northern Nagano Tourist Federation
Shinetsu-shizenkyo
Suwa Tourism Association
Ueda Area Tourism Conference
Yamanouchi Town Tourism Association
Central Japan Railway Company ・ Shikoku Railway Company
・ West Japan Railway Company ・ Kyusyu Railway Company
Iwate Prefecture
Iwate Tourism Campaign Promotion Board
MEITETSU WORLD TRAVEL, INC.
SHORYUDO⃝ Central Japan Tourism Promotion Association⃝ JAPAN TRAVEL AND TOURISM ASSOCIATIONSHORYUDO(Central Japan Int'l Airport Co., Ltd.)
Smart Navi Co., Ltd.
Buskul.co., ltd
Daiken Co., ltd
Emerald Route (West Japan Tourism Promotion Association)⃝ JAPAN TRAVEL AND TOURISM ASSOCIATION Shikoku branch⃝ JAPAN TRAVEL AND TOURISM ASSOCIATION Chugoku branch⃝ JAPAN TRAVEL AND TOURISM ASSOCIATION Kansai branch⃝ JAPAN TRAVEL AND TOURISM ASSOCIATION Chubu branch⃝ KYUSHU TOURISM PROMOTION ORGANIZATION⃝ Organization for Promotion of Tourism in Shikoku

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⃝ Chugoku Regional Tourism Promotion Association⃝ The Foundation for Kansai Region Promotion⃝ Central Japan Tourism Promotion Association⃝ Kyusyu Economic Federation⃝ Shikoku Economic Federation⃝ Chugoku Economic Federation⃝ Kansai Economic Federation⃝ HOKURIKU ECONOMIC FEDERATION⃝ Chubu Economic Federation⃝ JAPAN TRAVEL AND TOURISM ASSOCIATION Kyusyu branch
Fujigoko Tourism Association
Yamanashi Prefecture
Yamanashi Tourism Organization
Saitama City
Saitama Prefecture ～ Just North of Tokyo ～KAWAGOE CITY
East Japan Railway Company
Tohoku Tourism Promotion Organization
Nishi-awa ～ Mt.tsurugi,Yoshino-river Tourism Zone
Takamatsu City
HIROSHIMA⃝ Hiroshima Convention & Visitors Bureau⃝ Hiroshima Prefectural Tourism Federation⃝ Tourism Liaison Council for the Hiroshima/Miyajima/Iwakuni Regions
SHIKOKU⃝ Ehime⃝ Honshu-Shikoku Bridge Expressway Company Limited⃝ Kochi Visitors and Convention Association⃝ Tokushima Prefectural Government⃝ Kagawa Prefecture Tourism Association
Kurashiki visitors & convention bureau
Setouchi & Okayama Tourism Association⃝ Bizen City
⃝ Kurashiki Convention & Visitors Bureau⃝ Mimasaka City
⃝ Mimasakanokuni Tourism Federation⃝ Okayama prefecture⃝ Setouchi city
⃝ Setouchi Shimanami Kaido Promotion Council⃝ Shodoshima Tourism Association⃝ Tamano city
⃝ Wake Town
⃝ Yakage town
ASO Design Center
kumamoto city
Kumamoto Prefectural Tourism Federation
MIYAZAKI CONVENTION & VISITORS BUREAU
Ureshino Onsen Tourism Association
SAGA PREFECTURAL TOURISM FEDERATION
Kyushu Tourism Promotion Organization
HUIS TEN BOSCH
Beppu city
SASEBO CONVENTION & VISITORS ASSOCIATION
Fukuoka City⃝ DAITO ZIDOUSYA⃝ FUKUOKA CHAMBER OF COMMERCE & INDUSTRY⃝ HAKATANOSHOKUTOBUNKANOHAKUBUTSUKAN （HAKUHAKU)⃝ Iki City Tourism Federation⃝ Kurume Bureau of Tourism and International Exchange⃝ Nokonoshima Island Park
Nishi-Nippon Railroad Co., Ltd.
Onsenken Oita
Fukuoka Prefectural Government, Nagasaki Prefectural
Government, Kagoshima Prefectural Government
Ichibata Electric Railway CO ltd
Kagoshima Prefecture Four-City Tourism Council
Tottori Prefecture Tourism Federation
Matsue city
⃝ En-musubi Tourism Association
Shimane Prefecture
Chugoku Block-Wide Tourism Promotion Enterprise Implementation Council⃝ Okayama Prefectural Tourism Federation⃝ HIROSHIMA PREFECTURAL TOURISM FEDERATION⃝ TOTTORI PREFECTURAL TOURISM FEDERATION⃝ Shimane Prefecture Tourism Federation⃝ Yamaguchi Prefectural Tourism Federation
Wakayama Tourism Federation⃝ Hashimoto Ito Tourism Associations⃝ Kumano Hongu Tourist Association⃝ Kumano Sanzan Tourism Associations⃝ Nachi-Katsuura Town Tourism Association⃝ SHINGU CITY
⃝ Shirahama Town
⃝ Wakayama City Tourisit Association⃝ Yuasa Town
ISE CITY
Ise-Shima National Park 70th anniversary association
The Organizing Committee for the Mie Prefectural Tourism Campaign
Kyoto City Tourism Association "KYOTO THREE GREAT FESTIVALS"ALL NIPPON TRAVEL AGENTS ASSOCIATION
Kyoto by the Sea Tourism Area
Tanabe City,Totsukawa Village⃝ Tanabe City ＆ Santiago de Compostela City

JATA Tourism EXPO Japan 2015 Travel Showcase

EXHIBITOR’S LIST Please refer to Booth map for location.
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⃝ Tanabe City Kumano Tourism Bureau
Ministry of Agriculture,Foresty and Fisheries⃝ GIAHS⃝ Iiyama-City (Nagano- Prefecture)⃝ Kikugawa-City (Shizuoka- Prefecture)⃝ Kimitsu-City (Chiba- Prefecture)⃝ Miyama-Town (Kyoto- Prefecture)⃝ Moriyama-City (Shiga- Prefecture)⃝ Ohtawara-City (Tochigi- Prefecture)⃝ Semboku-City (Akita- Prefecture)⃝ Tono-City (Iwate- Prefecture)
FOOD ACTION NIPPON
Sakai Tourism ＆ Convention Bureau
Osaka Government Tourism Bureau
New Kansai International Airport Company, Ltd.
The Association for the Promotion of Traditional Craft Industries
JAPAN AUTOMOBILE FEDERATIONAll Japan Rentacar Association
Nippon Road Destinations
Benesse Art Site Naoshima
NIIGATA SHOKUNOJIN⃝ BANDAI SILVER HOTEL⃝ Hotel Nikko Niigata⃝ Niigata Toei Hotel⃝ Niigata Tokyu Rei Hotel⃝ Northern Culture Museum
Media Research Institute,Inc.
TOBU RAILWAY GROUP
Japan Federation of Gifts and Souvenirs
The Japan Chamber of Commerce and Industry⃝ Shimosuwa Chamber Commerce and Industry⃝ The Kamo Chamber of Commerce and Industry⃝ Shinjo Chamber of Commerce and Industry⃝ The Taketa Chamber of Commerce and Industry⃝ The Kitakyushu Chamber of Commerce and Industry⃝ Yanagawa Chamber of Commerce and Industry⃝ The Osaka Chamber of Commerce and Industry⃝ The Yatsushiro Chamber of Commerce and Industry⃝ Hirosaki Chamber of Commerce and Industry⃝ The Kuji Chamber of Commerce and Industry⃝ The Sakata Chamber of Commerce and Industry⃝ The Wajima Chamber of Commerce and Industry⃝ Otaru Chamber of Commerce and Industry⃝ Itoigawa Chamber of Commerce and Industry⃝ Aomori Chamber of Commerce and Industry⃝ Shiojiri Chamber Commerce and Industry/Shimosuwa Chamber Commerceand Industry/The Okaya Chamber of Commerce and Industry⃝ Saku Chamber of Commerce and Industry
Gotemba ・ Oyama ・ Susono⃝ Fuji Kyuko Co.,Ltd. Gotemba Office⃝ Fuji Safari Park
⃝ Gotemba City
⃝ Gotemba Premium Outlets⃝ Gotemba Total Service Co., Ltd.
⃝ Gotenba Kohgen Brewery, Inc.
⃝ Oyama Town
⃝ Susono City
SHIZUOKA ONLINE Co., Ltd.
KAN-NON Hot Springs
Ibaraki Prefectural Tourism & Local Products Association
Shizuoka City
Nasu Tourism Association
Tochigi Prefecture
Gunma Prefectural Government
Kusatsu-onsen
Minakami-machi
CHIBA Prefecture / CHIBA City / NARITA City
⃝ Chiba City
⃝ CHIBA Prefecture⃝ Narita City
Keisei Electric Railway Co.,Ltd. ・ Keisei Bus Co.,Ltd.
Hokuso tourism federation
KANAGAWA PREFECTURE
Katsushika City
SUMIDA ～ The City of Tradition and SKY TREE ～TOKYO City News⃝ fineproduce
World Natural Heritage Ogasawara Islands
Tokyo Metropolitan Government
Seibu Group / Prince Hotels, SEIBU RAILWAY
Nara Prefectural Government
Seibu Group / Prince Hotels, SEIBU RAILWAY
Japan Recreational Vehicle Association
Mitsui Fudosan GroupJAPAN LEATHER AND LEATHER GOODS INDUSTRIES ASSOCIATION (JLIA)DENSO CORPORATION
Japan Tourism Agency
Travel IT
WE CAN Co.,Ltd.
GlobalCollect Services
HRS Hotel Reservation Service
AXESS INTERNATIONAL NETWORK INC.
Aso City Tourism Association/ EYECATCH Co,Ltd./ FREETEL

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Online Travel Agencies,ICTAGA Assistance Japan Co., Ltd.
Orb CO.,Ltd.
Vision Inc.
Gengo
OMOTENASHI Translation
TOMARERUDeNA TRAVEL
Hara Laboratory (The Univ. of Tokyo) and Kurata
Laboratory (Tokyo Metropolitan Univ.)
Fubright Communications
Smarappo!Pro powered by FlashAir
Surprice
Airlines Transportations
JAPAN AIRLINESJALPAK Co.,Ltd.
Jetstar Group
oneworld
American Airlines
Plant Protection Station Ministry of Agriculture, Forestry and Fisheries
Animal Quarantine Service Ministry of Agriculture, Forestry and Fisheries
Spring Group
Peach Aviation
ANA
ANA Sales Co.,Ltd.
ANA Strategic Reseach Institute Co.,Ltd.
Austrian Airlines
Lufthansa German Airlines
STAR ALLIANCE
Swiss International Air Lines
United Airlines
Japan Airport Terminal Co.,Ltd.
Keikyu Corporation
Tokyo International Air Terminal Corp.
TOKYO MONORAIL CO., LTD.
Hotels, Accommodations
Naqua Hotels & Resorts
Dormy Inn
Royal Park Hotels and Resort Co., Ltd.
Traditional Thatched Roof House Ryokan SASAYURI-ANN
Imperial Hotel., Ltd.
THE TOKYU GROUP⃝ MAUNA LANI BAY Hotel & Bungalows⃝ TOKYU CORPORATION⃝ TOKYU HOTELS CO.,LTD.
⃝ TOKYU RESORT SERVICE Co.,Ltd.
⃝ TOKYU STAY SERVICE
Hotel Okura - JAL Hotels
YUKAI RESORT Company Limited
Hilton Grand Vacations
SponsorNarita International Airport Corporation
JCB Co., Ltd.
Travel Agencies
NIPPON TRAVEL AGENCY CO., LTD.
H.I.S.Co.,Ltd.
JTB Media-Retailing,Corp.
HANKYU TRAVEL INTERNATIONAL CO.,LTD.
Iran Traveling CenterTokyo city tour co
YOMIURI TRAVEL SERVICE
Travel agent expert association⃝ A&A.Inc.
⃝ MRC JAPAN INC.
⃝ Nationallannd co.ltd.
⃝ SANSHIN TRAVEL SERVICE⃝ The Travelers Guardian Inc.
⃝ YBIRD CO.,LTD
Travel Agency Fair Trade Council
JTB Corp.
World Air-Sea Service Co., Ltd.
NOE Corporation
VELTRAASAHI SUN TOURS INC.
MAPPLE travel （Shobunsha Publications, Inc.）TRAVEL GALLERY CO., LTD
ALPINE TOUR SERVICE co.,ltd.
KNT-CT Holdings Co., LTD.
Cruises
PRINCESS CRUISE CUNARD LINEROYAL CARIBBEAN INTERNATIONAL / CELEBRITY CRUISESMSC Cruises
Language and Study Abroad, Long Stay
CIEL (Council of International Education & Language Travel, Japan)⃝ TONICHI TRAVEL SERVICE CO., LTD⃝ ACOSTA (Advisory Committee on Studies Abroad)⃝ M. O. TOURIST CO., LTD.
⃝ MEITETSU WORLD TRAVEL INC.
⃝ Tobu Top Tours Co., Ltd.
⃝ KEIO TRAVEL AGENCY. Co.,Ltd.
⃝ Japan Asia Culture Center Co., Ltd.
⃝ RYOWA DIAMOND AIR SERVICE CO.,LTD.

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⃝ Ales International Co., Ltd.
⃝ ISA Inc.
⃝ Nissin Travel Service Co., Ltd.
⃝ GLOBE TROTTER T&E Inc.
⃝ International Students Services Co., Ltd.
⃝ KINKI NIPPON TOURIST CO.,LTD.
⃝ JTB Corporate sales Inc.
⃝ JTB GAIAREC, INC.
⃝ Mainichi Education Inc.
⃝ Ryugaku Journal Inc. (RJ)
⃝ STA Travel⃝ University CO-OP Tourism⃝ UTS Centre for International Education⃝ WISH International, Inc.
PHILIPPINE DEPARTMENT OF TOURISM⃝ Angeles City Tourism Office⃝ Attic Tours Phils. Inc.
⃝ Bohol Beach Club
⃝ Boracay Foundation, Incorporated⃝ Boracay Mandarin Island Hotel⃝ Cebu Pacific⃝ City Government of Puerto Princesa⃝ Coco Beach Island Resort⃝ Fairways and Bluewater Newcoast, Boracay⃝ Henann Group of Resorts⃝ Jpark Island Resort and Waterpark, Cebu
⃝ Manila Hotel⃝ Moevenpick Hotel Mactan Island Cebu
⃝ Networld Hotel Manila⃝ Pacific Cebu Resort⃝ Philippine Airlines⃝ Shangri-La's Mactan Resort and Spa⃝ Sheridan Beach Resort and Spa⃝ The Bellevue Hotels & Resorts
Long Stay Foundation
Central&South America, Caribbean
HOT DESTINATIONS VENEZUELA TOURS⃝ Travel Factory Japan
Onlyone Travel ism inc.
Mercosur Tourism Promotion Office(Argentina/Brazil/Uruguay/Paraguay/Venezuela)⃝ ANIYAMI DMC⃝ PLANETA BRASIL INCOMING⃝ INFINITY SAS/RLM⃝ Martin Travel⃝ CARPE DIEM TURISMO – INCOMING TOUR OPERATOR⃝ IGUASSU FALLS⃝ MANAUS⃝ AMAZONAS "LIVE THIS EXPERIENCE"⃝ MATO GROSSO DO SUL - BONITO/PANTANAL⃝ INPROTUR ARGENTINA´S NATIONAL INSTITUTE OF TOURISM PROMOTION⃝ Secretaria Nacional de Turismo (SENATUR)TURISMO LATINO, INC,
JAMAICA TOURIST BOARD
Nikkei World Travel
Ministry of Cultures and Tourism Bolivia⃝ Bolivia Millenaria⃝ Crillon Tours - Titicaca Hydrofoils⃝ Fremen Tours Bolivia⃝ Hotel Palacio de Sal / Hidalgo Tours⃝ Luna Salada Hotel & SPA / Cruzzani Travel⃝ Magri Turismo⃝ Repp Travel⃝ Ritz Apart Hotel⃝ Transturin
PROMPERU - Peru Export and Tourism Promotion Board⃝ AERODIANA⃝ LAN PERU
⃝ Lima Tours S.A.C.
⃝ Movil Tours S.A.
⃝ Peru Travel Bureau⃝ Viajes Pacifico
MINISTRY OF TOURISM OF CUBAPROCOLOMBIA⃝ Arco JM⃝ Avianca Airlines Japan GSA⃝ Aviatur⃝ Macondo DMC
EuropeEsterhazy Foundation
Luxembourg National Tourist Board⃝ Japan2LUX/LUX2Japan
Malta Tourism Authority
MIKI TOURISTROMANIAN NATIONAL AUTHORITY FOR TOURISM⃝ Invitation Romania Travel
MAXVISTA/OHSHU EXPRESS Limited
Exact Tours
ESTONIA ・ LATVIA ・ LITHUANIAALBATROS TRAVELFINNAIR
Visit Finland

JATA Tourism EXPO Japan 2015 Travel Showcase

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Japan Youth Hostels, Inc.
⃝ Student Organization S.A.L.
Ministry of Culture and Tourism of Azerbaijan⃝ Al Travel⃝ Billur tur⃝ Discover Azerbaijan⃝ Geo Travel⃝ Gilan Tourism⃝ Improtex Travel⃝ Pasha Travel⃝ Spektr Travel⃝ SW Travel⃝ Turizm.Az Travel GroupCouncil of Local Authorities for International Relations⃝ Obihiro City
⃝ Sasebo CityGAZIANTEP METROPOLITAN MUNICIPALITY
Italian State Tourism Board - ENIT
⃝ ALBATRAVEL DMC⃝ Alitalia- Società Aerea Italiana S.p.A.
⃝ Bettoja Hotels⃝ C-HOTELS FLORENCE - ROME - MILAN⃝ City of Milan⃝ CORTINA TURISMO⃝ FH-HOTELS⃝ GANIMEDE VIAGGI - ITALIAN INCOME TOUR OPERATOR⃝ Genova Tourism Board⃝ HOTEL FLORA Frascati-Rome⃝ Incoming Liguria srl⃝ SEA S.p.A. - Milan Linate and Milan Malpensa Airports⃝ Trenitalia S.p.A - International Sales Dept
⃝ Turismo Torino e Provincia - Turin Tourist Board⃝ Vertours Incoming Tour Operator Verona
Team EUROPE
National Tourist Office of Spain⃝ INSTITUTO DE PROMOCION EXTERIOR DE CASTILLA-LA MANCHA⃝ ASOCIACION HISPANO JAPONESA DE TURISMO⃝ AXENCIA TURISMO DE GALICIA⃝ AYUNTAMIENTO DE MALAGA⃝ BASQUETOUR, S.A.
⃝ Catalonia Tourism Board - Barcelona Tourism⃝ CIUDADES PATRIMONIO DE LA HUMANIDAD DE ESPANA⃝ EL CORTE INGLES, S.A.
⃝ MADRID DESTINO⃝ PARADORES DE TURISMO DE ESPANA, S.A.
⃝ Ticket Bureau, S.L /Event & Travel⃝ TURISMO DE SANTIAGO DE COMPOSTELA⃝ TURISMO DE ANDALUCIA
Switzerland Tourism⃝ Kuoni Japan Co., Ltd.
IZMIR DEVELOPMENT AGENCY⃝ Bergama Municipality⃝ Selcuk
Turkish Embassy Office of the Cultural and Information Counsellor⃝ Eastren Mediterranean Development Agency⃝ Konya Metropolitan Municipality⃝ Marginal⃝ MTI (Media Travel International)⃝ OVERSEAS TOURISM⃝ Titanic Hotels⃝ Trakya Development Agency
PIEROTH JAPAN K.K.
Promote Iceland⃝ Air & Travel Marketing⃝ Gray Line Iceland (Iceland Excursions)⃝ Iceland Travel⃝ Mountaineers⃝ Reykjavik Excursions⃝ Snaeland Travel⃝ Viking Inc
Marketing, Exhibitions, Consulting Ltd.
⃝ City Pages⃝ Fregat Aero
⃝ Intourist⃝ JSC "Intour-Khabarovsk"⃝ Kamchatintour Travel Company⃝ Lucky tours⃝ Ministry of culture of the Khabarovsk Territory Government⃝ Ministry of sports, tourism and youth policy Sakhalin region⃝ Orlan Kamchatka⃝ Red Rivers⃝ Sports and tourism complex "Gorny vozdukh"⃝ SUNRISE-TOUR LLC⃝ Tourism Agency of the Irkutsk region⃝ Travel and External Affairs Agency of Kamchatskiy Krai
AEROFLOT Russian Airlines
ABIC LLC, Armenia⃝ Opera Tour, Armenia
POLISH NATIONAL TOURIST OFFICE
VS GLOBALCROATIAN NATIONAL TOURIST BOARD

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Zagreb Tourist Board⃝ Dubrovnik Riviera & Islands
Czech Tourism⃝ LUDOPRINT CZ, s.r.o.
⃝ P&M Czech Ltd.
SPIRIT Slovenia, Slovenian Tourist Board⃝ Happy Tours⃝ KOMPAS - DMC EUROPE⃝ Ljubljana Tourism⃝ Promet T&T⃝ Sava Hotels & Resorts - Sava Turizem d.d.
Republic of Moldova⃝ Albina Angela⃝ Asconi Winery⃝ TatraBis Ltd.
Macedonia - Agency for Promotion and Support of Tourism Republic of⃝ BOHEMIA
National Tourism Organization of Serbia
Georgian National Tourism Administration⃝ Caucasus Travel⃝ Concord Travel⃝ Explore Georgia⃝ Georgian DMC⃝ GNTA⃝ Sakura LTD⃝ Visit Georgia
Hungarian National Tourist Office
LOT Polish Airlines
Warsaw Tourist Office
DeCima Japan K.K.
RSVP Butlers Ltd.
Ministry of Tourism Bulgaria
GREAT LINE TRAVEL
Middle East
Palestine, Ministry of Tourism and Antiquities
Jordan Tourism Board⃝ Al Thuraya Travel & Tours⃝ Creative Tours⃝ Japan International Cooperation Agency (JICA) Jordan Tourism Project⃝ Tania Tours
IRAN
AITO-IRAN (Azadi International Tourism Organization)
Irantourcenter
Embassy of the Republic of Tunisia /The Tunisian National Tourism Office
Pacific
New Caledonia Tourism, South ・ Air Caledonia International
Chuuk Visitors Bureau (Federated States of Micronesia)
Air New Zealand⃝ Tourism New Zealand⃝ Fonterra Japan Limited⃝ PONY INC.
TOURISM AUSTRALIA
Guam Visitors Bureau⃝ Guam Premier Outlet / Tumon Sands Plaza⃝ GVB - ONLY ON GUAM 〜 Chamorro Culture Demonstration⃝ GVB - ONLY ON GUAM 〜 SPORTS⃝ JAPAN GUAM TRAVEL ASSOCIATION （JGTA）⃝ Pleasure Island Guam
⃝ Skydive Guam Inc.
Tahiti Tourisme
Kosrae Visitors Bureau
Solomon Islands Visitors Bureau
Palau Visitors Authority⃝ Airai Water Paradise Hotel &Spa
⃝ Belau Tour
⃝ Carp Island Resort⃝ Dolphins Pacific⃝ IMPAC Tours⃝ Palasia Hotel Palau⃝ Palau Pacific Resort
North America
Canadian Tourism Commission/Destination British Columbia/
Travel Alberta / Ontario Tourism Marketing Partnership
Corporation / Tourisme Quebec / Tourism Prince Edward
Island/Yukon Tourism / Northwest Territories Tourism
AIR CANADA
Mexico Tourism Board
Brand USA Pavilion⃝ Alamo Rent A Car⃝ Best Western International⃝ Colorado Tourism Office⃝ Delta Air Lines, Inc.
⃝ Disney Destinations International⃝ Hawaii Tourism Japan⃝ Illinois Office of Tourism⃝ Kah-Nee-Ta Resort & Spa⃝ Las Vegas Convention & Visitors Authority⃝ Los Angeles Tourism & Convention Board / Los Angeles World Airports⃝ Marianas Visitors Authority⃝ Massachusetts Office of Travel & Tourism/Discover New England⃝ Mississippi River Country USA

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⃝ NYC&Company⃝ Seattle & Washington State Tourism Office⃝ Simon Shopping Destinations⃝ South Dakota Department of Tourism⃝ State of Alaska Tourism Office / Alaska Seafood Marketing Institute⃝ State of Montana Japan Trade Office⃝ Texas Tourism⃝ Travel Oregon⃝ Travel Portland⃝ U.S. Customs and Border Protection - ESTA⃝ U.S. Embassy, Commercial Service Japan⃝ US Travel Association⃝ Visit California⃝ Visit Orlando⃝ Wyoming Office of Tourism
AfricaSOUTH AFRICAN TOURISM
EMBASSY OF THE REPUBLIC OF RWANDA
Regional Tourism Organization of Southern Africa (RETOSA)⃝ Democratic Republic of the Congo⃝ Kingdom of Swaziland⃝ Republic of Angola⃝ Republic of Botswana⃝ Republic of Lesotho⃝ Republic of Madagascar⃝ Republic of Malawi⃝ Republic of Mauritius⃝ Republic of Mozambique⃝ Republic of Namibia⃝ Republic of Seychelles⃝ Republic of South Africa⃝ Republic of Zambia⃝ Republic of Zimbabwe⃝ United Republic of Tanzania
EGYPTIAN TOURISM OFFICE IN MUMBAI⃝ WINGS TOURS & NILE CRUISES CORAL SEA
HOTELS - RESORTS - NILE CRUISES

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MT-22
MT-23
MT-24
MT-25
MT-26
MT-27
MT-28
MT-29
MT-30
MT-31
MT-32
MT-33
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MT-35
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⃝ Sylvia Tours Egypt
SEYCHELLES TOURISM BOARDETHIOPIAN AIRLINES
BOTSWANA TOURISM
Embassy of Republic of Uganda
AMAZING GHANA⃝ Centre for National Culture⃝ Ghana Tourism Authority⃝ Ghana Tourist Development Company
United Republic of Tanzania⃝ Ngorongoro Conservation Area Authority (NCAA)MINISTRY OF TOURISM, ANTIQUITIES & WILDLIFE, SUDAN
Tabi Street
T-Gate,Inc.
Kaze Travel Co., Ltd.
Mainichi Shimbun Travel Service
Meet the World
Sint Maarten
Dominican RepublicSaint Lucia
Saint Vincent and the Grenadines
Republic of Trinidad and Tobago
Republic of Ecuador
Republic of Costa Rica
Republic of Nicaragua
Republic of Honduras
Republic of El Salvador
Republic of Guatemala
BelizeCook Islands
Independent State of Samoa
Independent State of Papua New Guinea
Republic of Fiji
The Democratic Republic of Timor-Leste
Brunei Darussalam
Federal Democratic Republic of Nepal
Islamic Republic of Afghanistan
Sultanate of Oman
The Republic of the Sudan
State of Eritrea
Republic of Madagascar
Kingdom of Swaziland
Republic of Malawi
Democratic Republic of the Congo
Republic of Congo
Gabonese Republic
Republic of Togo
Kingdom of Morocco
Republic of Cyprus
Republic of Moldova
UkraineRepublic of San Marino
Principality of Monaco
The English Lake District

JATA Tourism EXPO Japan 2015 PR / Promotion Activities

PR and Promotion Activities
Year 2015 Theme, Key Visuals
1. Theme Expression

JATA Tourism EXPO Japan has been developed as an illustrative way to fire up
tourism by triggering the emotions of the general public, travel industry players andothers dealing with the tourism industry, and positioning it as more than just a passing event but as one that is essential to driving the growth of “the tourism industry”
toward boosting Japan’s economy.

Japanese 動く。 感じる。 旅になる。

“Move” from the heart“Feel” through new experiencesAnd, before you know it, it “becomes unforgettable travel”
The slogans were made to motivate both businesses & individuals toengage in travel.

EnglishMove. See. Feel.

See and Feel the range of life by “Moving.”
The expression was selected to motivate people to travel.

2. Key Visuals

Japanese woodblock prints (ukiyoe) featuring landscapes were first created as a result of the travel boom in the Japanese Edo period. Designs with such impact werecreated to go hand-in-hand with the “step year” of 2015, depicting expressions oftravel motifs and activities through the lure of original ukiyoe.
The images were selected to transmit a wide spectrum of travel, starting from Mt.
Fuji, the symbolic image of Japan.
① Characterizing continuity, expectation and momentum of the event
using ukiyoe② Actively portraying travel with a focus on people③ Portraying a plethora of travel experiences through a range of motifs

Internet Development

Providing detailed information using online media to increase traffic by drawing viewers to official websites

Official Website

Media, news sites, news portals
specializing in travel
Targeting existing consumers with highsense of travel and strong interest in tourism
industry trends

・Detailed information
・Stage and event contents
・Sponsor information; booth contents
・Website banners of participatingorganizations

Listings from Sept 25 (for a month)
Placing listing to attract existing customers
suited to search needs
Secure user lines◆Website

Page view, user and session counts(year-on-year)

Curation media
Target young adults withhigh interest in travel

3/23/2015~(public information disclosure date)~10/4/2015 (a week after event) Total

Page view counts: 2,368,507 PV (95.3% yr/yr)
User counts: Total of 448,805 (107.6%)
Session counts: 540,655 sessions (106.2%)

Delivery from Sept 14

32

YDN/GDN (display network) from Sept・Notification to user members via email;
Event visitor promotions
Targeting existing consumers with a highsense of travel

FB Fan-page / twitter from May 28
Timely information updates and spillover by
FB / Twitter
FB campaign for the segment with travelappealJATA Tourism EXPO Japan 2015 PR / Promotion Activities

Advertising Media◆Transit Ads Early Sept – Late Sept 2015

●JR: on train ad, B3 horizontal single●JR: above windows (3-line group)

Exposure period: 9/23–27
No. of ad sheets: 6,000

Exposure period: 9/21–27
No. of ad sheets: 7,250●Seibu Railway: B3 horizontal single

Exposure period: 9/17–18
No. of ad sheets: 660●Tokyo Metro: B1 posters

Exposure period: 9/11–25
No. of ad sheets: 60●Keisei Electric Railway: B1 station posting
Exposure period: 9/1–27
No. of ad sheets: 100 (including multiple
posting in major stations)●Tobu Railway: B1 posters
Exposure period: 9/1–27
No. of ad sheets: 200●Other: Exposure in eating and drinking
establishments●JR: on train wide ad (Saikyo and Rinkai Lines)

Exposure period: 9/14–20 No. of ad sheets: 550◆ Magazines●JAL: Domestic inﬂight magazine “Skyward” (Sept issue)●ANA: Domestic inﬂight magazine “Tsubasa no Osama” (Sept issue)●Ryoko Yomiuri: Ad (Sept issue), Editorial ad (Oct issue)●Gekkan Jigyo Koso (Oct issue)●Nikkei Business: 4-page●Narita Int’l Airport: B3 posters

Exposure period: 9/1–27
No. of ad sheets: 8 (double posting infour places)●Yurikamome: B3 in frame●Yurikamome: Door side

●Other: exhibitors and junior high-schools

Exposure period: 9/21–27
No. of ad sheets: 370

Exposure period: 9/1–30
No. of ad sheets: 230

tie-up publicity on
International Tourism
Forum (Oct 30th issue)●Ryoko Yomiuri
Editorial ad (Oct issue)●Gekkan Jigyo Koso
(Oct issue)●Nikkei Business(Oct 30 issue)in Tokyo; distributing English-version ofposters to foreign embassies in Japan●Gekkan Jigyo Koso (Oct. issue)◆ Newspaper Ads●Yomiuri Shimbun

Advertising Bureau Ad:
10-column editorial ad on Sept 24 issue●Ryoko Yomiuri

Editorial ad(Oct issue)●Nikkei Business (Oct 30 issue)◆TV / Radio, Outdoor Vision●Yomiuri Shimbun: Sept 24 issue (morning)●Tabi Channel: 30-sec CF 60 times●Cartoon Network: 30-sec CF 30 times●CNNj: 15-sec CF in English 6-times/day x 5 days (9/21–25)●CNNj: 30-sec CF in English 1-time/day x 7 days (10/24–30) ＊Post-event publicity●Kansai Int’l Airport: KIX Information Board 15-sec CF (9/1–27)●Haneda Airport: Haneda Future Vision 15-sec CF (9/1–27)●TOKYO FM: Announcement in “Chronos” (9/16)●TOKYO FM: Announcement in “SYNCHRO CITY” (9/21)●TOKYO FM: Announcement in “Blue Ocean” and “Chronos” (9/25)●Yomiuri Shimbun: Sept 24 issue (evening)●Asahi Shimbun:

Advertising Bureau Ad: 20-column editorial ad

CM Image

Sept 22–25 editorial ad, box ads in 10-column space●Asahi Shimbun: Sept 21 issue ＊Sept

33

JATA Tourism EXPO Japan 2015 PR / Promotion Activities

Publicity Activities
Exposure Volume

A total count of 1,107 publicity exposure, including TV, newspapers and web news was generated (as of 10/16/2015).

TV: 35 Programs

The event was exposed in a total of 11 programs broadcast by NHK and other TV stations. Nationwide news coverage included, in addition to TX“WBS,” NHK “Shutoken Network (about 3 minutes), CX “Mezamashi Doyobi” (over 6 minutes), TBS “N Sta” (over 6 minutes). A total of 14 programs
were televised on local TV stations such as in Hokkaido, Fukui, Okayama and Aomori.

Major Newspapers, News Agencies,
Sports Newspapers: 110 MediaIn addition to Asahi Shimbun, local newspapers ran a variety of stories centering on the commendation of Japan Tourism Awards through Kyodo News Service,
Jiji Press, as well as Keidanren Times, a specialized magazine.

WEB: 962 Media＊as of 10/16/2015

Stories were widely published through the websites of Asahi Shimbun, Yomiuri
Shimbun, Kyodo News Service and Jiji Press. Also, thanks to coverage on web-video
news of NHK and other key TV stations, a total of 962 websites, including many portalsites such as the influential Yahoo, feataured the news.

WEB Overseas: 250 MediaNews releases were delivered to more than 10,000 media in 25 countries leading theannouncement of the event. Efforts to invite foreign media also helped increase theevent coverage based on on-location reporting.
34

JATA Tourism EXPO Japan 2015

JATA Tourism EXPO Japan 2015 Sponsors, Supporting Organizations List
[Event Name][Organizers]

JATA Tourism EXPO Japan 2015
Japan Travel and Tourism Association (JTTA, Public Interest Incorporated Association);
Japan Association of Travel Agents (JATA, General Incorporated Association)

Organizing Committee<Chairman>
Chairman & CEO, Japan Travel and Tourism Association
Norio Yamaguchi<Vice chairman>
Hiromi Tagawa
Chairman, Japan Association of Travel Agents (JATA)<Members>
Yoji Ohashi
Senior Advisor, ANA HOLDINGS INC.
President, KNT-CT Holdings Co., Ltd.
Kazuyoshi Togawa
Vice Chairman & President, Japan Association of Corporate Executives (Keizai Doyukai)
Keisuke Yokoo
Ryoichi Matsuyama
President, Japan National Tourism Organization (JNTO)
Edouard Tripkovic Katayama
Chairman, Association of National Tourist Office Representatives in Japan (ANTOR-Japan)
Chairman, JCB Co., Ltd.
Takao Kawanishi
Senior Managing Director, Secretary General, Japan Shopping Tourism Organization
Kenichi Niitsu
Mitsuo Hashimoto
Secretary-General, National Governors’ Association
Toshihiro Nikai
Chairman, All Nippon Travel Agents Association (ANTA)
Satoshi Seino
Chairman, Tohoku Tourism Promotion Organization
Chairman, Committee on Tourism of Keidanren Japan Business Federation (Keidanren)
Tetsuro Tomita
Director, Chairman, Japan Airlines Co., Ltd.
Masaru Onishi
Hiroshi Suda
Co-Chairman, Tourism Promotion Committee, Japan Chamber of Commerce and Industry
Hiroyuki Ishige
Chairman, Japan External Trade Organization (JETRO)
President, Japan Hotel Association
Tetsuya Kobayashi
Chairman, Japan Ryokan & Hotel Association
Toru Haritani
President & CEO, NIPPON TRAVEL AGENCY CO., LTD.
Kazuaki Maruo
Jungo Kikuma
Chairman & CEO, World Air-Sea Service Co., Ltd.
Planning Committee<Chairman>
Hiromi Tagawa<Vice Chairman>
Yoichi Minami<Members>
Nobuhisa Fukuda
Ken Fukushima
Yoshihiko Baba
Yoshikazu Higashi
Koji Ikehata
Takashi Kato
Hiroki Furuno
Satoshi Akiho
Shinji Takahashi
Masayoshi Yagi
Eiji Sawayama
Katsuichi Takimoto
Tatsuro Nakamura
Atsushi Takahashi
Yasutoshi Kanda
Takeshi Esaki

Chairman, Japan Association of Travel Agents (JATA)
President & COO, Japan Travel and Tourism Association
Chairman, Asahi Travel International Inc.
Director, Head Office & Eastern Japan Regional Sales Division Marketing Strategy Dept., H.I.S. Co., Ltd.
Director, NOE CORPORATION
Chairman & CEO, OKINAWA TOURIST SERVICE INCORPORATED
Executive Officer, KNT-CT Holdings Co., Ltd.
Executive Vice President, Japan National Tourism Organization (JNTO)Managing Officer, Group Headquarters, Deputy General Manager for Travel Business, JTB Corp.
Director Tourism & Inbound Promotion Marketing & Sales Planning,ALL NIPPON AIRWAYS CO., LTD.
Director/Deputy General Manager of General Sales Management Division, Tobu Top Tours Co., Ltd.
Secretary General, Central Japan (Tokai/Hokuriku/Shinshu) Tourism Promotion Association
Vice President Tourism Promotion, Managing Division Passenger Sales, Japan Airlines Co., Ltd.
Special Adviser NIPPON TRAVEL AGENCY CO., LTD.
President, Japan Association of Travel Agents (JATA)
General Manager, MARKETING DEPARTMENT, East Japan Railway Company
Deputy General Manager, Sales Department, International Sales, Prince Hotels, Inc.
President, Yomiuri Travel Service Co., Ltd.

[Advertising Sponsors]● Off-site Advertising
Galleria Banner Ad: JCB Co., Ltd.;
Aomori Prefectural Government;
Ishikawa Prefecture Tourism League; VELTRA Corp.
Galleria Center Pole Ad: Aomori Prefectural Government;
Ishikawa Prefecture Tourism League
Moving Sidewalk Poster Board Ad: JCB Co., Ltd.;
Tokio Marine & Nichido Fire Insurance Co., Ltd.;
National Tourist Office of Spain
Galleria Information Board Ad: Aomori Prefectural Government
Galleria Pole Ad: Aomori Prefectural Government
Each Hall Media Core: JCB Co., Ltd.
● On-site Advertising
Hanging Banner Ad: Aomori Prefectural Government; Ishikawa
Prefecture Tourism League; East Japan Railway Company/
Tohoku Tourism Promotion Association;
East Japan Railway Company/Hokkaido Railway Company;
JTB Corporation
Pole Banner Ad: JCB Co., Ltd.; Aomori Prefectural Government
Entrance Gate Pole Ad: Maldives Marketing & PR Corp.
Entrance Floor Ad: Aomori Prefectural Government; MaldivesMarketing & PR Corp.; Philippine Department of Tourism
Entrance Information Board Ad: Aomori Prefectural Government;
Ministry of Investment and Development of Kazakhstan
Brochure Distribution: JTB Corporation; CombiWith Corporation● Site Promotion
Travel Showcase Guidebook Ad: Macau Government Tourist
Office; JTB Media Retailing Corp.; JCB Co., Ltd.; Ministry of
Tourism of the Republic of INDONESIA; Japan Airlines Co.,
Ltd.; ALL NIPPON AIRWAYS CO., LTD.; FINNAIR;
Kusatsu Onsen Tourist Association; Tamasushi Corp.;
JCB Co., Ltd.; Aomori Prefectural Government;
NARITA INTERNATIONAL AIRPORT CORPORATION
Official Website Banner Ad: NARITA INTERNATIONALAIRPORT CORPORATION; FINNAIR;
Japan Recreational Vehicle Association; Turner Japan KK;
Ministry of Investment and Development of Kazakhstan;Japan Shopping Tourism Organization.
● Business Session
Guidebook Ad: Ministry of Tourism of the Republic of
INDONESIA; AGA Assistance Japan Co., Ltd.
(＊in random order)[Cooperation]● JAPAN NIGHT CooperationOMY Area Management Association;
Japan Sake and Shochu Makers Association; The Goest Co., Ltd.;ITO EN LTD.; Tamasushi Corp.; Eitaro Sohonpo co., ltd.;
Takara Shuzo Co., Ltd.; Ikedaya Co., Ltd.; Asahi Breweries Ltd.;Kyokuju Co., Ltd.; UCC HOLDINGS CO., LTD.;
Minamoto Kitchoan Co., Ltd.; Hiroo-Hyogetsudo Co., Ltd.;
Yakiniku IWA; Otsuka Foods Co., Ltd.; Integration Co., Ltd.;APA Hotels & Resorts● Advertising / PR Cooperation
Keisei Electric Railway Co., Ltd.; Seibu Railway Co., Ltd.;Tokyo Metro Co., Ltd.; Tobu Railway Co., Ltd.;
East Japan Railway Company; Japan Airport Terminal Co., Ltd.;NEW KANSAI INTERNATIONAL AIRPORT COMPANY, LTD.

[Support] Ministry of Land, Infrastructure, Transportation; MLIT / Japan Tourism Agency; Ministry of Internal Affairs and Communications; Ministry of Foreign Affairs;
Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy, Trade and Industry; Ministry of the Environment; The Tokyo Metropolitan Government;
Tokyo Convention and Visitors Bureau; Japan National Tourism Organization (JNTO); Japan External Trade Organization (JETRO);
Japan Business Federation (Keidanren); The Japan Chamber of Commerce and Industry; Tokyo Chamber of Commerce and Industry[Planning / Operation] JATA Tourism EXPO Japan Promotion Office[Production / Operation] JATA Corp.
[Official Sponsor] JCB Co., Ltd.
[Premium Destination Partner] Aomori Prefectural Government[Premium Destination Supporter] East Japan Railway Company[Sponsors by Operation]◉ Travel Showcase
Silver Sponsors: Japan Airlines Co., Ltd.; ALL NIPPON AIRWAYS CO., LTD.;NARITA INTERNATIONAL AIRPORT CORPORATION;
East Japan Railway Company; Hawaii Tourism Japan; Philippine Department of Tourism; Malaysia Tourism Promotion Board; Mitsui Fudosan Co., Ltd.; HITO-Communications, Inc.
Bronze Sponsors: Oriental Land Co., Ltd.; Tokio Marine and Nichido Fire Insurance Co., Ltd.; TOSHIBA CORPORATION[Allied Sponsors] Hokkaido Railway Company; Central Japan Railway Company; West Japan Railway Company; Shikoku Railway Company; Kyushu Railway Company
Planning Sponsors: Mitsui Fudosan Co., Ltd.; TripAdvisor, Inc.
◉International Tourism Forum
Forum Strap Sponsor: Malaysia Tourism Promotion Board
Forum Bag Sponsor: Ministry of Tourism of the Republic of INDONESIA◉ Business Meeting
Sponsor: AGA Assistance Japan Co., Ltd.
◉JAPAN TOURISM AWARD
Sponsor: JCB Co., Ltd.
◉JAPAN NIGHT
Sponsors: JCB Co., Ltd.;ALL NIPPON AIRWAYS CO., LTD.; Japan Airlines Co., Ltd.
(as of Sep. 27, 2015)35

Sep. 22–25, 2016

Venue：Tokyo Big Sight East Hall / Conference Tower
Apply now !
Exhibitors● International and domestic travel agencies, Tourism-related organizations● Municipalities● Businesses and organizations interested in local revitalization and cooperation with tourism entities● Businesses and NGO interested in expanding their business in the future

Exhibition Fee (Regular deadline: April 28 (Thu) 2016)

Standard Booth Package

Space Only

486,000 JPY＊a minimum of 4 spaces registrationis required

432,000 JPY(tax included) / booth (9㎡ )(tax included) / space (9㎡ )Early-Bird Discount (8% OFF) is applied to applicants who register by
February 29, 2016 (Mon)with
Early-Bird
Discount

447,120 JPY

withEarly-Bird
Discount(tax included) / booth (9㎡ )Please apply online

http://t-expo.jp/en

Application and Enquiries:

JATA Tourism EXPO Japan Promotion Ofﬁce
4F Zennittsu-Kasumigaseki Building, 3-3-3 Kasumigaseki, Chiyoda -ku, Tokyo 100-0013
Tel.: +81(0)3-5510-2004 / Fax: +81(0)3-5510-2012 / E-mail: event@t-expo.jp

For more information

397,440 JPY(tax included) / space (9㎡ )

http://t-expo.jp/en