REPORT

Tourism Expo Japan 2019 [ Osaka
Kansai ]October 24 (Thu) – 27 (Sun), 2019
INTEX OSAKA / HYATT REGENCY OSAKA

No. of Visitors A total of

151,099 No. of Exhibitors 100 Countries / Regions Japan’s 47 Prefectures 1,475 Companies and Organizations
19,933Oct. 25 (Trade / Press Day) 28,375
Oct. 24 (Trade / Press Day)

Oct. 26 (General Public Day) 51,173
Oct. 27 (General Public Day) 51,618

Organizers: Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), Japan National Tourism Organization (JNTO)

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Tourism EXPO Japan 2019

151,099

visitors
First time in Osaka, generatingwith record number of business talks
The Japan Travel and Tourism Association (JTTA), the Japan
Association of Travel Agents (JATA), and the Japan National
Tourism Organization (JNTO) held “Tourism Expo Japan (TEJ)
2019 Osaka-Kansai” from Oct. 24 (Thu), 2019 at INTEX OSAKA.
The EXPO was held outside Tokyo and in Osaka for the first time,
welcoming the highest number of 1,475 exhibitors (102% comparedto the previous year) from 47 prefectures in Japan as well as from100 countries and regions globally, generating a total of 151,099
visitors over the four days.
Events on the Trade and Press days of Thursday, Oct. 24 andFriday, Oct. 25, included a keynote speech by Tadao Ando, aJapanese architect; the 3rd TEJ Ministerial Round Table with
tourism ministers and top leaders from 19 countries introducing
tourism efforts in each country under the theme “Community
Vitalization: People and Culture;” and theme-based symposiums
focusing on overseas travel and digital marketing as well as onentertainment which is a major content in the Osaka-Kansai area.
In addition, the Japan Tourism Awards Commendation Ceremony
was held to recognize efforts that contribute to the development
and growth of the tourism industry, followed by the WELCOMERECEPTION for participants.
Travel showcase and In-booth business meetings this year
adopted a pre-appointment system with improved accuracy andintroduced speed networking, leading to 8,392 business talks, a
12% increase from the previous year.
On Oct. 26 (Sat) and Oct. 27 (Sun), which were opened to the
public, exhibition booths were filled with Osaka-Kansai-styleexhibitions under the theme of “Take your travel up a notch,”fascinating visitors with tourism, including simulated casino
experiences at the “IR GAMING EXPO 2019” as well as simulated
experiences of travel using the latest technologies such as VR andAR.
Next year's “Tourism EXPO Japan 2020” will be held for the
first time in Okinawa (at Okinawa Convention Center and othernearby facilities). As the world’s attention will be focused on Japan
with the 2020 Tokyo Olympic and Paralympic Games, the EXPO
will lead an opportunity to boost Okinawa as an international
marine resort.

From left: Satoshi Seino, President, Japan National Tourism Organization (JNTO);
Shigeto Kubo, President & COO, Japan Travel and Tourism Association (JTTA); Hiromi
Tagawa, Chairperson, Japan Association of Travel Agents (JATA); Zurab Pololikashvili,
Secretary-General, The United Nations World Tourism Organization (UNWTO); andShinichi Fukushima, Chairman, Osaka Convention & Tourism Bureau.

■ Results of Tourism EXPO Japan
No. ofExhibitors

2014

2015

2016

2017

2018

151 countries / regions
Japan’s 47 prefectures
1,129 companies andorganizations

141 countries / regions
Japan’s 47 prefectures
1,161 companies andorganizations

140 countries / regions
Japan’s 47 prefectures
1,181 companies andorganizations

130 countries / regions
Japan’s 47 prefectures
1,310 companies andorganizations

136 countries / regions
Japan’s 47 prefectures
1,441 companies andorganizations

No. of Visitors

Sept. 26
(Trade / Press Day)
Sept. 27
(General Public Day)
Sept. 28
(General Public Day)
A total of2

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41,063 Sept. 24(Trade / Press Day)
61,649 Sept. 25(Trade / Press Day)
54,877 Sept. 26(General Public Day)
157,589 Sept. 27(General Public Day)
A total of

5,860 Sept. 22(Trade / Press Day)
40,622 Sept. 23(Trade / Press Day)
64,959 Sept. 24(General Public Day)
62,161 Sept. 25(General Public Day)
A total of
173,6027,011 Sept. 21(Trade / Press Day)
42,023 Sept. 22(Trade / Press Day)
70,012 Sept. 23(General Public Day)
66,798 Sept. 24(General Public Day)
A total of
185,844

8,671 Sept. 20(Trade / Press Day)
42,057 Sept. 21(Trade / Press Day)
74,040 Sept. 22(General Public Day)
66,809 Sept. 23(General Public Day)
A total of
191,577

25,92840,34574,021
67,058207,352*Visitors of JAPAN NIGHTS' street
events at Nihonbashi Area : 15,200

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sTourism Expo Japan 2019 Osaka-Kansai

4 Events

The world top leaders gathered from 19 countries and four organizations -- the highest number of participants in the history of the event!
TEJ Ministerial Round Table and Keynote Speech were held in conjunction with the United Nations World Tourism Organization (UNWTO)
and World Travel Tourism Council (WTTC)❶ Tourism EXPO Japan 2019 Forum & Seminars

Travel showcase and In-booth business meetings were held for two days to heighten the business impact for exhibitors, with a newly
introduced speed-networking program!
Exhibitions highlighted theme-based sightseeing areas for domestic/inbound, and overseas destinations❷ Travel Showcase and In-booth Business Meetings

Number of business meetings during the Expo: 8,392 (up 12% from the previous year) / Number oftravel showcase: 1,985 booths

The Minister of Land, Infrastructure, Transport and Tourism Award, the Secretary-General's Award, and the newly established Japan
Tourism Awards selected by students! Total number of applications 209❸ JAPAN TOURISM AWARDS

A place of business creation for TEJ exhibitors, sellers & buyers, VJTM buyers and industry guests
Highlighting uniqueness of the Osaka-Kansai region and strengthening networking!

❹WELCOME RECEPTION

Fair-within-a-fair to create a synergy effectCollecting technologies and services to support the tourism industry!

Held for the first time in anticipation of the future of Japanese IR!

Inbound Tourism Business EXPO 2019(Collaboration: the Nihon Keizai Shimbun)

IR GAMING EXPO 2019
(Organizer: IR GAMING EXPO Executive Committee)

PICK UP！
Achieving “the World's Largest Travel Fair” with efforts of the entire Japanese travel industry, and jointly-hosted VJTM
and “fair-within-fair” including IB and IR exhibitions
During Tourism Expo Japan (TEJ), the Japan Travel & MICE Mart (VJTM) organized by
the Japan National Tourism Organization (JNTO) was concurrently held, bringing together
overseas travel companies that offer inbound travel to Japan and tourism-related business
operators all over Japan for business meetings to create various inbound tourism-related
business opportunities. The VJTM2019, which was held for the first time in Osaka, offeredbusiness meetings based on the needs of both buyers and sellers using its unique matchingsystem, welcomed 700 entities including domestic and overseas travel related organizations
and companies for 13,680 business meetings.
At TEJ2019, the Inbound Tourism Business EXPO was held as a fair within-a-fair continuingfrom last year. A new exhibition “IR GAMING EXPO” was also featured at the same time,making the EXPO the world’s largest travel fair.

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VJTM 2019 and business meetings

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2019 Official Events / Forum

Opening Ceremony

Oct. 24 (Thu) 12:30-12:45
HYATT REGENCY OSAKA 3F,
Regency Ballroom BCD

Kenichiro Yamanishi, Chairman & CEO,Japan Travel and Tourism AssociationTEJ Opening Ceremony Underscores
Osaka’s Global Posture in Future
Attracting global tourism leaders from far and wide at the
opening ceremony, Tourism Expo Japan 2019 Osaka-Kansai beganwith Zurab Pololikashvili, Secretary-General, World Tourism
Organization (UNWTO), congratulating the city of Osaka for its
efforts in hosting the event.
He cited how Osaka helped introduced new ideas on rural
tourism and ecotours through the winners recognized at the Japan
Tourism Awards Commendation Ceremony during the opening
ceremony. Kenichiro Yamanishi, chairman of the Japan Travel andTourism Association, said in his message that “Osaka is the mostvigorous city where the G20 summit and the World Expo 2025 will
be held. He recognized how various industries such as architecture

Keynote Speech
Theme

An Unforgettable Journey

Osaka-born and world-renown architect Tadao Ando, in his
keynote address, said that the vitality of people, especially thoserecently retired, can be enhanced by experiencing the world
outside of their room and not remaining indoors. He pointed
how senior women tend to be more energetic than their spouses,
traveling and visiting museums, going to concerts. At 78, Andosaid he still has the energy to move forward, despite having hadbouts with cancer.
Travel, he emphasized, plays a key role in helping to rejuvenate
and move people. “You need a strong desire for life, it creates aspillover to others.”
An example of this is of how Naoshima, a remote island in
the Seto Island Sea, has become a magnet for visitors, especially
art enthusiasts of the Benesse Art Site Naoshima, despite theinaccessibility of the destination. Naoshima can also serve as acatalyst to further draw visitors to Osaka when it plays host to the2025 World Expo under the theme of “Beautiful Osaka.”
Osaka continues to develop from being called an “ugly city”
three decades ago, he said, due to the high level of public “spirit” of
its ancestors. He recognized the “Sakura no Kai/Heisei Passage,”established in 2004, as an example, in which some 3,000 cherrytrees were planted in Nakanoshima. Among the first to plant a tree

Hiroshi Tabata, Commissioner,
Japan Tourism Agency

Zurab Pololikashvili,
Secretary-General, The United Nations
World Tourism Organization (UNWTO)

and stationery manufacturers are also participating,” underscoring
opportunities to create new business through the power of travel.
Hiroshi Tabata, Commissioner of the Japan Tourism Agency;and Hiromi Tagawa, Chairperson of the Japan Association of Travel
Agents, both expressed their congratulations to Osaka for hosting
the event.
Guests: H iroshi Tabata, Commissioner, Japan Tourism Agency; Zurab Pololikashvili, SecretaryGeneral, The United Nations World Tourism Organization (UNWTO); Shinichi Fukushima,
Chairman, Osaka Convention & Tourism Bureau
Organizers: K enichiro Yamanishi, Chairman & CEO, Japan Travel and Tourism Association (JTTA);
Hiromi Tagawa, Chairperson, Japan Association of Travel Agents (JATA); Satoshi
Seino, President, Japan National Tourism Organization (JNTO)

Oct. 24 (Thu) 13:30-14:25
HYATT REGENCY OSAKA 3F, Regency Ballroom BCD
Keynote speaker
Tadao Ando, Architectin the area was former Prime Minister Junichiro Koizumi. The
area is now referred to as the “greening wall” to enrich the sceneryalong the river.
Another area called Nakanoshima has been touted by Andofor its efforts to create a library for children. Pointing to how
recently young children -- not only in Osaka but nationwide -have lower capabilities to think, the architect said that the ideaof creating a facility wherechildren can enjoy “reading
in a paradise wherever theywant, even on the steps” isideal. The project has gained
traction with the approval ofthe mayor of Osaka.
Such attractions inspire
people, he said, noting to
how community involvement
g loba l ly ha s spu r red t hedevelopments in cities suchas Paris and New York.

Photo by Kinji Kanno

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The 3rd TEJ Ministerial
Round Table
Theme

Community Vitalization:
People and Culture

Oct. 24 (Thu), 15:45-17:45
HYATT REGENCY OSAKA 3F, Regency Ballroom A

Collaboration:

24 Leaders From 19 Countries, Four Organizations Set RecordHigh Participation Sharing Cases of Regional Revitalization
The 3rd TEJ Ministerial Round Table was held for the third
straight year with tourism ministers and leaders from 19 countries
and five executives from four international tourism organizations,
including the World Tourism Organization (UNWTO), the World
Travel and Tourism Council (WTTC), the Pacific Asia Travel
Association (PATA) and the Adventure Travel Trade Association(ATTA).
The number of participating countries grew to a record-setting
19 from 13 set a year ago. Hiroshi Tabata, the commissioner ofJapan Tourism Agency addressed the participants. Mendiratta
served as moderator while project examples of each country under
this year’s theme were introduced. Manzo CEO, of WTTC said
although the tourism industry generated some 10% of global GDP,
it is necessary for the public and private sectors to work in tanden
for the future, while Pololikashvili, Secretary General of UNWTO
concluded the round table, saying that “UNWTO intends tostrengthen the promotion of rural and eco-tourism to speed up
regional tourism from next year.”

Moderator’s Eye

Sharing Tourism's Diverse PowerFounder & President, Anita Mendiratta & Associates;

Anita Mendiratta
The Ministerial Round Table has always been held when disasters
around the world struck: the great earthquake in Mexico at the firstevent, a major hurricane in the Caribbean Sea at the second one andJapanese typhoons this year. Under such circumstances, all nations andplayers from the public and private sectors are required to accelerate collaborative efforts together.
With the theme on how we can revitalize communities centering on “People and Culture” at thistime, this year’s round table became a good opportunity to share respective experiences among theparticipating countries even in troubled times, not just when things are good.

UNWTO World Tourism Ethics Charter Signing Ceremony
Newly signed six companies and organizations

Paris Notre Dame Relief Campaign Presentation Ceremony
Presented to the French Embassy in Japan

The World Tourism Organization (UNWTO) and government offices
collaborated in holding the signing ceremony of the private sector
commitments for the Global Code of
Ethics for Tourism.
The char ter was newly signed by
the Japan Ryokan & Hotel Association,
Nishimuraya, Picchio, Takinoyu Hotel,
Tsuruga Group and Yumotokan. The total
number of signed parties in Japan are
five organizations and fifteen companies.

On Oct. 24 (Thu), the Japan Association of Travel Agents (JATA)
donated 2,034,500 yen collected between April and September from acampaign conducted by the industry to support the reconstruction of theWorld Heritage Paris Notre Dame Cathedral, which was damaged by firein April 2019.
Caroline Leboucher, Director
General, Atout France and Eric
Jeunemaitre, President of the Paris
Region Tourism Board, renewed
their appreciation “for the Japanesepeople’s strong interest in French
heritage.”
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2019 Forum
Thematic Symposia
Oct. 25 (Fri) 10:00-18:00 INTEX OSAKA Center Bldg. 2F International Conference Hall

Digital Marketing Symposium

10:00 - 12:00

Future Perspective of Tourism
Industry Utilizing Digital Marketing
Theme

From AI Chatbot to Super Apps – Looking to the Future from Cases in Tourism

Under the theme of “Travel x Digital,” four panelists at the front lines shared theirrespective findings. Kanazawa of USJ said, in the social media marketing, one should
know well about consumers first and define the type of delivery to whom. Shibata
of Venture Republic, who has a thorough knowledge of digital updates in the world,
advised not only to watch out for OTA but for the newest trends in Google & superapps like WeChat.
Tsunagawa of Bespoke, which develops multi-lingual services using AI-based
chatbot, said unexpected new ways of usage are extending such as collection ofsurvey results and analyses of disaster control, unveiling thegreat possibilities of chatbot. Kameyama of Japan National
Tourism Organization (JNTO) expressed that advertising -created based on data collected through SNS, and targeting
individual consumers who are interested in Japan -- mayenhance potential of actual purchases.
Kei Shibata

Moderator: Koji Tsurumoto, CEO and President, Travel Voice Japan Ltd.
Panelists : R yo Kanazawa, Vice President, Sales & Alliance Marketing Department, USJ LLC
Kei Shibata, C o-founder & CEO, Venture Republic Inc.

Koji Tsurumoto

Ryo Kanazawa

Akemi Tsunagawa

Shuichi Kameyama

Akemi Tsunagawa, Founder & CEO, Bespoke Inc.
Shuichi Kameyama, E xecutive Senior Vice President, Japan National Tourism
Organization (JNTO)

Overseas Travel Symposium

13:00 - 14:30

The Outlook for the Outbound Travel
Market in the Age of 40 Million Inbound Travelers
Theme– New Business Opportunities by Leveraging the Advantage of Kansai Airport

Area Network in Kansai Airport to Boost Two-way Demand
In Japanese tourism, inbound and outbound travel progress together. The overseas travel market
reached an all-time high in 2018 and the industry is about to witness its long-awaited 20-million mark in
2019. Yamaya of Kansai Airports in his keynote address said, while it has been recognized as an airport
in the Kansai area connecting the world since its opening, it has to deal with the typhoon damage
afflicted in 2018. “It is our primary responsibility to welcome customers at home and abroad by securingsafety and building a network with regional communities although the airport has been developed as a
hub of international transportation network in Japan,” he said.
While Japan seeks to pump-up outbound travel, other neighboring countries are also activating their
tourism business. Inoue, director and general manager of Kansai Economic Federation, said appropriate
responses to a wide range of customers, including Muslims, will be a key to further growing bilateral
Yoshiyuki Yamaya
Hiroshi Kurosu
tourism. Also, Nagahara, general manager Japan, Finnair, assessed Japan’s
home-court advantage and highly functional air routes, saying that he would
like to enhance the relationships in the global network including Asia.
As for the development of overseas travel in Japan, it is important to
exploit a variety of areas not just major destinations. Endo, JTB’s executive
officer, said there remains room to challenge unexplored fields even in
Europe. Although some blame online tools for the shift from using travel
Shuichi Endo
Hiroaki Nagahara
Takeshi Inoue
agencies, responses with customers pertain significantly to interpersonalcommunication, a vital edge for travel companies to survive, he added. Kurosu of JTB Tourism Research and Consulting, touched on Japan’s overseas travel in the
future. He concluded his remarks, pointing out that with weight-attaching to Asian businesses, he seeks ways to pass the baton to the next generation.

Keynote Speech
Yoshiyuki Yamaya, Representative Director and CEO, Kansai Airports
Panel Discussion
Moderator: Hiroshi Kurosu, C onsulting Department, JTB Tourism Research& Consulting Co.

Panelists : Shuichi Endo, E xecutive Officer Leisure Business Department, Head of Overseas Purchasing& Products Management, JTB Corp.

Hiroaki Nagahara, G eneral Manager Japan, Finnair
Takeshi Inoue, D irector, General Manager, International Affairs Department, Kansai Economic
Federation

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Entertainment Symposium

16:00 - 18:00

Community Vitalization ThroughEntertainment!
Theme

Views with Sustainable Efforts and Living in Harmony with Local Residents
Professor Emeritus Sato of Matsumoto University kicked off the discussion citing the Rugby World
Cup and saying “contact with Japanese people electrified foreign visitors to Japan.” He also said thatentertainment by the local people could be a key element of regional vitalization.
Four panelists explained respective examples . Ogawa, president of Takarazuka Revue Company,
said it has been valued by the citizens of Takarazuka City as it is a charm and fortune of the community.
Mayor Okamoto of Iga, Mie prefecture, covered promotion activities featuring ninja (professional spies
in feudal Japan highly trained in stealth and secrecy) in the city of Iga, the holy site for ninja, citing themotto of the city to retain the legacy that their forerunners handed down as a coffer for the future.
In closing of the discussions, panelists suggested tips on how to take advantage of entertainment
for local revitalization. Okutani, vice president of Yoshimoto Kogyo, shared his pet idea that regional
differences will be diminished in terms of learning opportunities once the 5G age becomes a reality,
suggesting particularly to bet on local talent. Joung, Korea Tourism Organization Tokyo Office, said
implementation of multiple projects such as the combination of annual events and entertainment could
bear fruit in regional vitalization.

Prof. Hiroyasu Sato

Tomotsugu Ogawa

Joung Jin-Su

Sakae Okamoto

Moderator: Prof. Hiroyasu Sato, P rofessor Emeritus, Matsumoto University
Panelists : Tomotsugu Ogawa, P resident, Takarazuka Revue Company
Tatsuo Okutani, Vice President, Yoshimoto Kogyo Co., Ltd.
Joung Jin-Su, E xecutive Director, Korea Tourism Organization Tokyo
Office ayor of Iga City
Sakae Okamoto, M
Tatsuo Okutani

Oct. 25 (Fri) 16:00 - 18:00 INTEX OSAKA Hall 6 5F Hall G

Reiwa 1/2019 (the 19th) Japan Industrial Tourism Forum

Organizers: Japan Industrial Tourism Promotion Council / Japan Travel and Tourism Association
Support: Ministry of Economy, Trade and Industry (METI) / Japan Tourism Agency, Ministry of Land,
Infrastructure, Transport and Tourism (MLIT)
Theme

Business Model for Industrial
Tourism

Keynote Speech and Grand Prize Commendation Ceremony of
the 13th Industrial Tourism Community Renovation Awards

In the beginning, Chairman Suda of the National Industrial Tourism
Promotion Council, shared the council’s policy and the importance of
education and tourism working together in the industrial tourism field.
Prof. Fujimoto, of the University of Tokyo Graduate School, who has served
as vice-chairman of the National Industrial Tourism Promotion Council since2019, gave his keynote address “Industry and Tourism to Create a Flow ofGood Design.”
Presenters Noguchi of METI and Murata of Japan Tourism Agency opened
the 13th Industrial Tourism Community Planning Awards commendation
ceremony. The gold prize was given to Hirota Bay Fishery Association (Iwate
prefecture) for its unique full-flavored “underwater ocean-aged sake.” Other
winners include Nousaku (Toyama prefecture); Shima City (Mie prefecture);
Wood Egg Okonomiyaki-kan, Otafuku Sauce (Hiroshima prefecture); andMusashino City/Musashino City Urban Tourism Corp. (Tokyo Metropolitan
Government). Award winners Kajikawa, Kitayama, Takeuchi, Niimoto andSeki introduced respective projects at the panel discussion. Mochizuki,
curator of Koso Museum, closed the event with his humorous review.

Keynote SpeechProf. Takahiro Fujimoto, University of Tokyo Graduate School
The 13th Industrial Tourism Community Planning of Economics Awards
Commendation Ceremony
The Gold Prize: Hirota Bay Fishery Association (Iwate prefecture)
Minister of Economy, Trade and Industry Award:
Nousaku (Toyama prefecture)
Japan Tourism Agency Secretary Award:
Shima City (Mie prefecture)
Silver Award:
Wood Egg Okonomiyaki-kan, Otafuku Sauce (Hiroshima prefecture)
Incentive Award:
Musashino City / Musashino City Urban Tourism Corp.
(Tokyo Metropolitan Government)

Jury Comment: Teruhiko Mochizuki, Curator of Koso Museum

Prof. Takahiro Fujimoto

Hiroshi Suda

Naohiro Kajikawa

Takuji Kitayama

Chihiro Takeuchi

Kenzou Niimoto

Ayana Seki

Teruhiko Mochizuki

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2019 Forum
Oct. 24 (Thu) 15:00 - 17:00 INTEX OSAKA Hall 6 5F Hall G

The 3rd Regional Revitalization Networking Forum~Tourism Demand Exists Everywhere~
Organizer: Federation of Chief Executives to Promote Vitalization of Regional Economies by Taking Advantage of the 2020 Tokyo Olympic and Paralympic Games

Introducing Local Special Projects for 2020
The forum in collaboration with Federation of Chief Executives to Promote
Vitalization of Regional Economies by leveraging the effect of the 2020 Tokyo
Olympic and Paralympic Games was held again this year.
At the beginning of the forum, Sakaguchi, vice-chairman of the federation, said
it is important to share charms of regional resources that exist throughout Japanand link them with community revitalization by leveraging the effect of the Tokyo
Olympic/Paralympic Games 2020 and the Osaka/Kansai EXPO 2025.
Representatives from four communities introduced their respective revitalization
projects currently being implemented. Hayashi of Minakami Town introduced acase example of Tanigawadake, the iconic brand of the community, while Yamashita
of Maizuru City, talked about promotion activities for MICE and educational
travel along with the sustainable development goals (SDGs). Adachi of Asago City
presented efforts with case examples and action assignments such as infrastructure
and management system improvement in relation to conservation and tourism
promotion of Takeda Castle for filming. Sebe of Kamiita Town, introduced projects
in workshops and markets using after-school activities at Necchu Elementary
School focused on revitalization of kominka (old folk houses), promotion of indigo
production and building a stronghold for the tourism industry.
After the presentation, participants exchanged information with each panelist.
Speakers: Shinroku Sakaguchi, V ice-president, Federation of Chief Executives to Promote Vitalizationof Regional Economies by Taking Advantage of the 2020 Tokyo
Olympic and Paralympic Games / Mayor of Takaishi City, Osaka
Prefecture

Yuichirou Hayashi, Minakami Town, Gunma Prefecture aizuru City, Kyoto Prefecture
Miharu Yamashita, M
Tomoyoshi Adachi, Asago City, Hyogo Prefecture
Masahide Sebe, Kamiita Town, T okushima Prefecture

Oct. 25 (Fri) 16:30-18:00 INTEX OSAKA INTEX Plaza Stage A

Travel Industry Study Seminar

Organizer: Japan Association of Travel Agents (JATA) Kansai Chapter
Introducing Comments from Students Aspiring to Work in theTravel Industry
The Travel Industry Study Seminar was held for students seeking a career in the travelindustry. Students from some 60 universities and specialty schools participated in theevent. At the start of the seminar, Nishimura, chairperson of general affairs committee,
JATA Kansai Chapter, asked them to listen to comments from travel industry veteransand to take to heart their messages.
JATA Chairperson Hiromi Tagawa based his speech on “the Future of the Travel
Industry”. Looking at a career in the travel industry, “It is an industry which could change
the lifestyles of customers and requires humanity that AI technology cannot achieve evenin a digital society,” he said. Citing data that some 1.8 billion people will be working in
the world by 2030, “Tourism is a sunrise industry and international exchanges will create
growth of the Japanese economy to come.”
Leading young employees with two to nine year of experience in the travel industry
in the Kansai area participated in the panel discussion. From educational travel, generalgroup tours, MICE and inbound travel, to regional promotions, over-the-countermarketing and recruit-type planning travel products – they introduced opinions
based on their respective on-the-job experiences, rewarding or bitter, from a variety ofdepartments. Their fervent comments included: “I was rescued from the hard work by
the response of the customer ‘It was truly the best travel ever’; learning opportunities arenever the same; how to develop, propose and receive orders for travel products suitable tocustomers, not just price cutting, while every day is a battle experience; and, I’m proud of
this job as it could help revitalize a slugging country town.”

Hideya Nishimura

Hiromi Tagawa

Speech Hiromi Tagawa, Chairperson, Japan Association of Travel Agents (JATA)
Yukiyo Shimono, TiS Osaka Branch, NIPPON TRAVEL AGENCY CO., LTD.
Panel Discussion
Yuki Furui, KANSAI REGIONAL SALES OFFICE, TOBU TOP TOURS CO., LTD.
Coordinator: Atsunori Tsuru, E xecutive Director, Public Relations Office, Japan Association Mie Nishizawa, Inbound Sales & Marketing Div., NANKAI TRAVEL INTERNATIONAL
of Travel Agents (JATA) Kansai Chapter

Speakers: Yuta Hirohata, Educational Travel Osaka Branch, JTB Corp.
 ato, K ansai Regional Promotion Department, Kinki Nippon
Koichiro S
Tourist Kansai Co., Ltd.

CO., INC.

Shoji Morimitsu, Hyogo Branch, NOKYO TOURIST CORPORATION
Hiroshi Shibata, S ALES HEADQUATERS, WESTERN JAPAN REGION, HANKYU TRAVELINTERNATIONAL CO., LTD.

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2019 Official Events

WELCOME RECEPTION
Oct. 24 (Thu) 18:30-20:00 INTEX OSAKA INTEX Plaza, Sky PlazaJapan Poised as Leading Tourism Nation to Interact With Global Players

Guests: Hirofumi Kado, Parliamentary Vice-Minister, Ministry of Land, Infrastructure, Transport and Tourism /Hiroshi Tabata, Commissioner, Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism /Hirofumi Yoshimura, Governor, Osaka Prefecture / Shinichi Fukushima, Chairman, Osaka Convention & Tourism
BureauMinisters of Tourism: Sonam Topgay, Secretary, Ministry of Home & Cultural Affairs, Kingdom of
Bhutan / Dr. Thong Khon, Minister of Tourism, Kingdom of Cambodia / Dr. Rania Al-Mashat, Ministerof Tourism, Arab Republic of Egypt / Caroline Leboucher, Director General, Atout France, French
Republic / Giorgio Palmucci, President, ENIT – Italian State Tourist Board, Italian Republic / Edmund
Bartlett, Minister of Tourism, Jamaica / Dalius Morkvėnas, Managing Director, National Tourism
Development Agency "Lithuania Travel", Republic of Lithuania / Asad Riza, Deputy Minister of Tourism,
Republic of Maldives / Tserenbat Namsrai, Minister of Nature Environment and Tourism, Mongolia / U Ohn
Maung, Union Minister, Ministry of Hotels and Tourism, Republic of the Union of Myanmar / Bernadette
Romulo-Puyat, Secretary of Department of Tourism, Republic of the Philippines / Mmamoloko Tryphosa
Kubayi-Ngubane, Minister of Tourism, Republic of South Africa / Eric Jakob, State Secretary, Head of thePromotion Activities Directorate, Federal Department of Economic Affairs, Education and Research EAER,State Secretariat for Economic Affairs SECO, Swiss Confederation / Isabel Hill, Director, National Travel andTourism Office, United States Department of Commerce, United States of America / Ulugbek Azamov, Deputy
Chairman, State Committee of the Republic of Uzbekistan for Tourism Development, Republic of Uzbekistan /Le Quang Tung, Deputy Minister of Culture, Sports and Tourism, Socialist Republic of Viet Nam
Tourism Organizations: Zurab Pololikashvili, Secretary-General, World Tourism Organization (UNWTO) /Zhu Shanzhong, Executive Director, World Tourism Organization (UNWTO) / Wong Soon-Hwa, Vice Chairman,
Pacific Asia Travel Association (PATA) / Shannon Stowell, CEO, Adventure Travel Trade Association (ATTA) /Gloria Guevara Manzo, President & CEO, World Travel & Tourism Council (WTTC) / Anita Mendiratta, Founderand President, ANITA MENDIRATTA & Associates
Sponsors: Koremitsu Sannomiya, Board Member, Senior Executive Officer, JCB Co., Ltd. / Yoshiyuki Yamaya,
Representative Director and CEO, Kansai Airports / Robert Hofmann, Board Member and Cultural and Heritage
Committee Vice Chairman., Guam / Yoshiharu Ueki, Representative Director, Chairman, Japan Airlines Co.,
Ltd. / Takashi Shiki, Chairman of Brand Strategy Committee, ANA HOLDINGS INC. / Tatsuo Kijima, President,
Representative Director, and Executive Officer, West Japan Railway Company / Kazuo Sumi, Chairman and
Representative Director, Group CEO, Hankyu Hanshin Holdings, Inc. / Akira Minamiura, Officer, Kintetsu Group
Holdings Co.,Ltd.
Organizers: Kenichiro Yamanishi, Chairman & CEO, Japan Travel and Tourism Association / Hiromi Tagawa,Chairperson, Japan Association of Travel Agents / Satoshi Seino, President, Japan National Tourism
Organization

At the Welcome Reception where players and VJTM buyers participating in
TEJ2019 gathered under one roof -- the first TEJ to be held in Osaka/Kansai -- alarge dancing circle was formed with the Kawachi-ondo song and the Danjiri
festival displays supported by Osaka prefecture. A significant time was shared
among participants with active exchanges of information.
At the beginning of the reception, JNTO President Satoshi Seino expressed
appreciation for support extended from all around the world following therecent disasters caused by heavy rains this year, adding that the G20 Summit
and Osaka Expo 2025 will raise the profile of Osaka at home and abroad. He
also extended his gratitude to the people who made efforts to realize the first
TEJ event in Osaka.
Hirofumi Kado, Parliamentary Vice-Minister for MLIT, as a guest speaker,
said he is committed to making Japan a Leading Tourism Nation as the numberof inbound visitors to Japan has continued to grow steadily into 2019. Osaka
Satoshi Seino, President, Hirofumi Kado, Parliamentary
Hirofumi Yoshimura,Gov. Hirofumi Yoshimura said we want more people to continue to visit Osaka
Japan National Tourism
Vice-Minister, Ministry
Governor, Osaka Prefecture
as the city is currently riding on a prosperous wind, with expectations to grow
Organizationof Land, Infrastructure,
Transport and Tourism
the number ofvisitors as a result of TEJ2019.
Yoshihide Suga, Chief Cabinet Secretary, sent his
message to the guests: “Tourism is a pillar of community
development as we position tourism as a main pillar of our
growth strategy.” Bernadette Romulo-Puyat, Tourism
Secretary, Republic of the Philippines, proposed a toast
and talked about the result of the Philippine government’s
Romulo-Puyat,
rehabilitation project on Boracay Island, adding that all Bernadette
Secretary of Department
and ever yone are partners in tourism rather than of Tourism Republic of thePhilippinescompetitors.

ITO EN、LTD
okonomiyaki CHIBO

Suntory Beer Ltd.
Kikusuimaru Kawachiya(The troupe of Kikusuimaru)
Danjiri (Uchida Town)

takoyaki KUKURU

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2019JAPAN TOURISM AWARDS

The 5thCollaboration:

JAPAN TOURISM AWARDS

Oct. 24 (Thu) 12:45-13:30
HYATT REGENCY OSAKA 3F, Regency Ballroom BCD
Organizers
Japan Travel and Tourism Association (JTTA)
Japan Association of Travel Agents (JATA)
Japan National Tourism Organization (JNTO)
Prize Sponsor JCB Co., Ltd.

Hyakusenrenma Inc.

First MLIT Award Presented to Regional Invigoration Service to Connect Farm Stays with the World” by Hyakusenrenma.
Chief judge Prof. Yoshiaki Hompo summed up the awards, saying that “DMO and digital usage will be the key to future success.”
For the first time in its five-year history, the “Minister of Land,
Infrastructure, Transport and Tourism’s Award” and the “Japan Tourism
Agency Commissioner’s Awards” were newly established this year. The
chief judge Hompo summarized that “The commendation has become a newmilestone. Looking at the awards given for the past five years, efforts for
inbound tourism and sustainable tourism have become a major trend. DMO anddigital usage will now play a key role in Japan's tourism industry in the future."
Hyakusenrenma won the “MLIT Award” for its entry Regional
Invigoration Service to connect Farm Stays with the World. Its offer of
new accommodation style targeting travelers visiting Japan was valued
as a trump card to attract visitors to suburban areas. Yasuhiro Kamiyama,
President and CEO of the company said that “It is the essence of this businessto shed light on ‘off-line’ rural areas online by attracting customers throughour website.” “Japan Tourism Agency Commissioner’s Awards” were given to

Saga Ureshino Barrier Free Tour Center for its “Toward Phase 5 in Making
the Ureshino Hot Springs Barrier Free: Coordinating with Private Ambulance
Services,” and two other domestic / inbound groups and one internationalgroup from abroad.
This year, the “Japan Tourism Award elected by students” was also
newly established, with H.I.S. Co. Ltd. elected by 19 student judges for its
effort to “Expand the Potential for Children’s Future Extracurricular Classes
for Cambodian Primary School Students! Travel that Encourages Mutual
Education with Local Children”
Although the number of applications was below that of the previous year,
there were 209 outstanding applications (174 of domestic & inbound, and 35 ofoverseas travel fields of initiatives) both from Japan and abroad. In addition
to inbound, outstanding activities included new trends such as infrastructure
tourism, night entertainment and digital use for multilingual support.

Field of Domestic and Inbound Travel／Business Category

Minister of Land, Infrastructure, ◉Hyakusenrenma Inc.
Regional Invigoration Service to Unite “FarmTransport and Tourism’s Award
Stays” with “the World”
Japan Tourism Agency
Commissioner’s Awards

Field of Domestic & Inbound Travel／Regional Category◉Saga Ureshino Barrier Free Tour Center
(*This initiative has been also awarded the Special Awards
for DMO Promotion.)
Toward Phase 5 in Making the Ureshino Hot
Springs Barrier-Free: Coordinating with Private
Ambulance Services (UT)◉Tanabe City Kumano Tourism Bureau
(*This initiative has been also awarded The Japan Tourism
Awards for Responsible Tourism in collaboration withUNWTO.)An Attempt at a Modern Sightseeing Model inthe Hallowed Grounds of Kumano
Field of Outbound Travel／Regional Category◉Palau Tourism BoardCreating the Palau Pledge: The World’s First
Environmental Protection Pledge (ET)Awards for Excellent Partner
Field of Outbound Travel／Regional Category◉Philippines Department of Tourism
Toward a Sustainable Development of Tourism
and Revival of the Island of Boracay

Japan Tourism Awards
Elected by Students

Field of Outbound Travel／Business Category◉H.I.S. Co., Ltd.
Let’s Expand the Potential of Children’s
Future!

Special Awards for
DMO Promotion
Field of Domestic & Inbound Travel／Regional Category◉Taisetsu Kamui Mintara DMO
A New Type of Winter Resort: Using the
Resources of Nature and the City for “Urban
Snow Resort” Efforts◉Tanabe City Kumano Tourism Bureau
An Attempt at a Modern Sightseeing Model inthe Hallowed Grounds of Kumano

Special Awards for Digital
Utilization
Field of Domestic & Inbound Travel／Business Category◉UM.Succeed, Inc.
“Shiro Okoshi Project” Using a GPS-Based
Castle Touring App (DT)◉SoundUD ConsortiumEfforts to Realize a Society of Sound Universal
Design (UT) (DT)◉SoftBank Corp.
Activities and Dynamic Analysis by “Japan
2 Go!”—an Event-Coordinated Multilingual
Sightseeing Cloud Service (DT)The Japan Tourism Awards
for Responsible Tourism inCollaboration with UNWTO
Field of Domestic & Inbound Travel／Regional Category◉Saga Ureshino Barrier Free Tour CenterToward Phase 5 in Making the Ureshino Hot
Springs Barrier-Free: Coordinating with Private
Ambulance Services (UT)
Field of Domestic & Inbound Travel／Business Category◉Yakushima Nature Activity Center Inc.
Promoting Ecotourism in Yakushima (ET)10

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Saga Ureshino Barrier Free Tour Center

Tanabe City Kumano Tourism Bureau

Palau Tourism Board

Philippines Department of Tourism

H.I.S. Co., Ltd.

Yakushima Nature Activity Center Inc.

Study of Unnan, Shimane)
Hiroshima Prefecture Council for Creation of Nighttime
Attractions
An Evening of Kagura: Traditional Shinto Ritual Dancing Performance forOverseas Visitors (NE)JTB Corp.
Kotekote-go: A Comedy Bus to Truly Appreciate Osakan Culture!
Fujico Co., Ltd.
Mishima Skywalk: The Longest Pedestrian Suspension Bridge in Japan (IT)Okinawa Convention & Visitors Bureau (OCVB)
Tourism-Focused Crisis Management System Operation Drill Training
Osatsu Ama Culture Council / Kaito Yumin Club (OzGroup)
Ecotourism and Meeting with Ama Divers: Creating Sustainable Regions with
the Power of Women (ET)Setouchi Tourism Authority
Setouchi Destination Marketing (DT)Metropolitan Outer Area Underground Discharge Channel
Utilization Council Tobu Top Tours Co., Ltd.
Public and Private Sectors Cooperate to organize study tours of the Metropolitan
Outer Area Underground Discharge Channel (IT)
Kanto Regional Development Bureau, MLIT Yanba Dam
Construction Office
Yanba Tours: “The Best Infratour in Japan” (IT)Matsurism
An effort to revitalize people and communities through the power of festivals
Lake Biwa Canal Promotion Council
Efforts to revive the Canal Boats and create appeal for the canals of Lake Biwa

Category Awards
Field of Domestic & Inbound Travel

Business Category (19 groups)

Alpine Tour Service Co., Ltd.
Tohoku High School Students Climb Mt. Fuji
Tetto Me Care Attendance Co., Ltd.
A Special Day on the Southern Islands to Allow the Dreams of the Differently
Abled to Come True (UT)
Robot Restaurant Co., Ltd.
Regional Invigoration by Strengthening International Tourism Appeal (NE)
H.I.S. Co., Ltd.
Rehabilitation Travel to Okinawa! 4 Days! (UT)JTB Communication Design, Inc.
Mangekyo: Revolutionary New Drumming Entertainment in Tokyo (NE)ANA Sales Co., Ltd.
Fureai Walk: A 2-Way Tourism Promotion Project
Kansai One Pass Consortium
Sale of a Unified Kansai Travel Pass, the Kansai One Pass, for Overseas Visitors
to JapanTobu Railway Co., Ltd.
Various Efforts to Attract and Accept Muslim Visitors
Samurai Produce, Inc.
Tokachi Night River Cruising
Roots Sports Japan
Tour de Nippon: An All-Japan Cycling Tourism ProjectJapan Airlines
Healthcare Charter Tours
Anime Tourism Association
Selecting 88 “Anime Pilgrimage Sites” Around Japan and Promoting Anime
Tourism
Tourism Forecast Platform Promotion Council
Tourism Forecast Platform Support for Marketing Aimed at Those Involved in
Regional Tourism (DT)Jiyujin Co., Ltd.
Satoyama Jujo: A Media Hotel to Create Regional Branding
Mitsui Fudosan Co., Ltd.
Promoting the Charm of Traditional Japanese Performing Arts at Suigian (NE)West Japan Railway Company
Connecting Twilight Express Mizukaze with Regions along the Train Line (Case

Field of Domestic & Inbound Travel

Regional Category (17 groups)

Gero City Ecotourism Promotion Council
E-DMO: Combining Ecotourism and DMO (ET)Yuda Dam Vision Promotion Council
Regional Invigoration Using Yuda Dam (Kinshu Lake) (IT)Ninohe, Iwate
Based on the treasure prized in the region, they are developing the activities of
the “Ninohe Terroir Project” to connect to the next generation. The project ispart of the “Producing Regions Sightseeing Promotion Town-Building Initiative”
to promote the creation of a “Ninohe brand.”Saga Prefecture Film Commission
Saga Prefecture’s endeavors in the Philippines: Encouraging overseas film
producers to shoot on location in Saga to promote awareness of Saga
Prefecture and encourage international exchange
Ehime Prefecture
A Revolution in Digital Promotion in Ehime, Centered Around Attracting Foreign
Tourists (DT)
Honshu-Shikoku Bridge Expressway Co., Ltd.
Using the World's Longest Suspension Bridge as a Sightseeing Resource (IT)Shinshu University / ata Alliance
Striking out into the great outdoors, where barrier-free was always difficult!
Government, business, and academia are all working together to allow those inwheelchairs, as well as their friends and families, to enjoy outdoor tourism (UT)
Fuji-Hakone Guest House
Mobilizing the whole Local Area to Promote the Welcoming of Visitors to Japan
with a Real “Spirit of Hospitality”
Yamagata Barrier Free Tour Center
Aiming to be the Global No. 1 for freedom to enjoy the skies: Let’s soar on
Eagle’s Wings! (UT)Star Village Achi Visitor Attraction Promotion Council
Star Village Achi: The No. 1 Place in Japan to appreciate the Night Sky

Field of Outbound Travel

Business Category (4 groups)
JTB Corp.
Inviting KIX–GUM regular flights by Jeju Air
Eurasia Travel Co., Ltd.
Bulgaria Rose Festival
Sakura Star Travel
Uluru and Sydney: Six days down under with a cane and a wheelchair (UT)
Valise Inc.
Tabi MUSE: An overseas travel online magazine collaboratively developed by
300 Millennial Women who are real travel connoisseurs

Field of Outbound Travel

Regional Category (1 group)Hong Kong Tourism Board#hkshingoart: Creating tourism resources through Street Art
ET: ECO Tourism
UT: Universal Tourism
I T : Infrastructure Tourism
NE: Night Entertainment
DT: Digital Utilization

Jury Members

Director of Jury
Prof. Yoshiaki Hompo Chief, Regional Support Office for Asia and the Pacific, UNWTO
Naoyoshi Noguchi	Executive Vice President, Japan External Trade Organization
Jury Members(JETRO)
Adam Fulford
CEO, Fulford Enterprises, Ltd.
Miyako Hamano	Special Adviser Cool Japan Strategy, Secretariat of
Yoshiro Ishihara Director Editor-in-Chief, WING Aviation Press Co., LTD.
Intellectual Property Strategy Headquarters Cabinet Office
Yoshiyuki Oshita	Director, Indpendent Admistrative Institution National
Masami Morishita	Professor, Department of International Tourism Management
Museum of Art
Faculty of International Tourism Management, Toyo
Susumu Kato	Deputy Director General, Japan Tourism Agency, Minister ofUniversity
Land, Infra-structure, Transport and Tourism
Kensuke Yabata	General Manager, Regional Planning Department,
Shigeto Kubo
President, Japan Travel and Tourism Association
Development Bank of Japan Inc.
Satoshi Seino
President, Japan National Tourism Organization
Masayuki Wakui	Professor, Landscape Architect (J.R.L.A.), Faculty of
Waichi Sekiguchi President, MM Research Institute, Ltd.
Environmental Studies, Tokyo City University
Hiromi Tagawa
Chairperson, Japan Association of Travel Agents (JATA)

Japan Tourism Awards Elected by Students / Cooperating Universities as the Jury

Atomi University
Otemon Gakuin University
J. F. Oberlin University
Osaka University of Tourism
Osaka International University

Kyoto University
Shukutoku University
Tokyo Metropolitan University
Tsukuba Gakuin University
Toyo University

Nihon University
Hannan University
Hitotsubashi University
Yamagata University
Rikkyo University

University of the Ryukyus
Ryutsu Keizai University
Wakayama University
Waseda University

11

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Inbound Tourism Business EXPO 2019
Organizers: Tourism Expo Japan, Nikkei Inc.

Oct. 24 (Thu)-Oct. 25 (Fri)INTEX OSAKA Hall 1

Participation by Numerous Community-based Companies andThose with Cutting-edge Technologies
A B-to-B exhibition “Inbound Tourism Business EXPO2019” jointly organized by Tourism EXPO Japan and the Nihon
Keizai Shimbun was held for two days on Oct. 24 (Thu) and 25(Fri).
The event was held for the third time with 63 companies andorganizations participating, including those with technologies
such as multilingual-capabilities related to inbound tourism
business in Japan. Others including those with ICT solutions,marketing, video/web contents, related equipment andinfrastructure support, product sales, and experience planning.
Amid the exhibitions of multilingual services, translation
tools, ICT solutions, etc., the event this year saw services
making full use of cutting-edge technologies such as virtual

reality (VR) and augmented reality (AR). The event generated
more exhibitions and community-based companies appealing
to promote a wide swath of tourism throughout the Kansai
region extending to Hiroshima, Fukui, Tottori, and Tokushima-- beyond Kyoto and Osaka which tend to attract more attention
in the region.
The seminar was held twice in total including “New Trends
Based on the Latest Inbound Cases – Thinking about InboundStrategies in Osaka and Kansai” on Oct. 24 (Thu) and “Latest
Trends of Inbound Business - Trends and Countermeasures forpost-2020” on Oct. 25 (Fri). Many other seminars by exhibitors
were also conducted.

New Trends Seen From The Latest Inbound Cases - Inbound Strategies in Osaka and Kansai-

Speaker
Keisuke Murayama, C hief Executive Officer
Yamatogokoro, Inc.

On the first day of the event on Oct. 24 (Thu),
Keisuke Murayama, Chief Executive Of f icer
Yamatogokoro, inc. led a seminar “Thinking About
Inbound Strategies in Osaka and Kansai” as part of
the Inbound Tourism Business EXPO 2019.
While valuing the inbound tourism in Kansai
by saying “it is showing excitement with focus
on sports such as the Rugby World Cup and theWorld Master Games 2021 Kansai,” Murayama
pointed out that the area faces issues including “thegarbage problem arising at the event venues, thecomplex transportation systems and early closure ofrestaurants, etc.” He suggested that it is essential toaccept diversity in the future, citing some key words
such as "stay-type / circular-type tourism", "diversity
including measures against tattoos" and "tourism
risk measures".

Murayama commented by saying, “It is necessary
for Osaka and the Kansai region to offer the next
destination and companies that can offer theservices, as well as travel that encourages visitors
to communicate with local people at popular
restaurants, traditional craftsmen etc.” He alsosuggested the necessity of "reading the market
environment and changes in trends," "developing
new inbound, destinations and markets”, "nourishingrepeat customers", and "selling wider areas without
focusing on one area only”.
Finally, he concluded the seminar by recognizing
the high potential of the Kansai area, saying “inboundtends to be more active in western Japan withenthusiastic companies in the Kansai region. Kansai
is the best place to start new initiatives.

12

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IR GAMING EXPO 2019

Organizer: IR Gaming EXPO

Oct. 24 (Thu)-Oct. 27 (Sun)INTEX OSAKA Exhibition Hall 1

Executive Committee

IR-themed Exhibition Debuts in Japan
Offered Authentic Atmosphere, Experiences
IR GAMING EXPO 2019 was held from Oct. 24 (Thu)to Oct. 27 (Sun) making its debut in Japan to strengthen
the relationship between IR and the tourism industry andto introduce to Japan the realization of “an internationallycompetitive and attractive stay-type tourism.”
The event had its grand opening with the opening ceremonyon the first day of TEJ. IR operators and suppliers who organize
IR business in the U.S. and Asia, as well as local governments
and organizations actively pursuing to have an IR exhibited atthe venue. On the first two days when the venue was open only
for the press and industry stakeholders, professionals interested
in IR visited each booth and actively exchanged information,
and TV cameras went around booths for interviews. On the

LectureSpeaker
Shinya Hashizume, S pecial Advisor for Osaka
Prefecture and Osaka City

final two days when the venue was opened to the public, visitors
enjoyed authentic magic shows and mini live performances, andmany experienced the casino atmosphere with blackjack androulette simulation games.
On Oct. 24 (Thu), Shinya Hashizume, Osaka Prefecture
and Osaka City Special Advisor, gave a lecture on the themeof “Japan, a Tourism Country Unfolded by IR.” The non-profit
organization Council for Addiction Behavior Studies also
conducted a symposium titled “Japanese IR and Gambling
Dependence Measures” to suggest ideal countermeasuresagainst the dependence on gambling, introducing examples andthe latest knowledge from other countries to consider various
aspects of coping with gambling addiction in Japan.

“Japan, a Tourism Country Opened by IR”
On the stage of the first IR GAMING EXPO
2019, Shinya Hashizume, Special Advisor for
Osaka Prefecture and Osaka City that aims to hostan IR development, gave a lecture under the themeof “Japan, a Tourism Country Unfolded by IR.”
Hashi zu me f irst i nt roduced t he histor yof Osa k a developing f rom a source ma rket
for internationa l tourism in t he 1990s into
an international tourist destination. He also
explained that the word “Integrated Resort” wasnot well-recognized when the IR concept was
first launched in Osaka in 2009 and that the city
received numerous opinions opposing attracting
IR. He went on to explain the efforts he andhis colleagues made to actively promote IR tostart a new initiative “which has no precedence,”described the initiatives of the City to launch
I R w h ic h re a l i z e s t h re e t heme s of “Japa nEntertainment,” “Business Model Showcase” and“Active Life Creation” under the concept of “smart
resort city.”
Hashizume also discussed the 2025 OsakaKansai Expo, which he was involved in bringing
to Osaka. He explained that the Expo had set thetheme of “Designing a Future Society for Better
Lives” to promote the SDGs, and that the conceptalso matches the concept of the Osaka IR smart
resort. He stressed the long-term benefits of using
the EXPO site to construct IR, then concluding
the lecture by emphasizing that “regeneratingsocial values is the legacy of the Expo and IR.”13

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2019 Business Meetings

Business Meetings

Oct. 24 (Thu) 12:00 – 18:00, Oct. 25 (Fri) 10:00 – 18:00, each exhibition booth at INTEX OSAKA Hall 1-6, Zone A, B

In-booth business meetings facilitated by the matching system
The number of business meetings increased 12%
with the new “Speed Networking”
The in-booth business meetings were held on Oct. 24 (Thu) andOct. 25 (Fri) to boost business talks among Japanese travel agencies
and sellers from Japan and abroad and to promote the creation of
travel products and information exchange. The number of businesstalks reached 8,392.
This year again, the event was held in Messe style allowing
sellers and buyers to hold meetings in the exhibition booths.
Exhibitors welcomed buyers by making various arrangements tofacilitate comfortable meeting space by preparing tables, etc.
At the overseas travel booths, representatives from local
suppliers who came to participate in TEJ exchanged information
with representatives of Japanese travel agencies. At domestic travel

booths, many exhibitors introduced little known tourist materials
through tablet devices, pamphlets, exhibits in the booth, and many
discussed specific ways to embed the materials in actual travel
products and ways to support international visitors.
Appointments were set by the TEJ matching system to provide
an environment for efficient business meetings. In addition toproviding contact points for business meetings at the venue, otherfocused support given included distribution of maps for buyers andhaving staff go around the venue to receive questions. On Oct. 24(Thu), “Speed Networking” was also held for the first time as anopportunity to connect participants who could not be matched at
the business meetings.

Scale of Business Meetings
No. of sellers: 978Tourism EXPO Japan 2019 exhibitors/Inbound Tourism Business EXPO2019 exhibitors/IR GAMING EXPO 2019 exhibitors
No. of buyers: 645
Travel agencies (Member companies of organizing bodies)/ Media/Tourism EXPO Japan 2019 exhibitors/InboundTourism Business EXPO 2019 exhibitors/IR GAMING EXPO 2019 exhibitors (who act as buyers)
No. of business meetings: 8,392

Features of Business Meetings 2019
❶ Two-day pre-appointment-based business meetings at the exhibition booths❷ Improved matching system with functions to support communication pre- and post-meetings❸A system environment allowing exhibitors to set appointment-based business meetings❹ Pre-appointment system at Media business negotiations, Inbound Tourism Business EXPO, IR
GAMING EXPO
❺ “ Speed Networking” networking sessions with no prior appointments❻N etwork expansion by participating in WELCOME RECEPTION
14

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Survey on Business Meetings Participants
Sellers (Exhibitors)（1）Are the business meetings beneficial?

Buyers (Travel Companies)（1）Are the business meetings beneficial?
2.5％

6.3％

■ Yes

■ Yes

■ No

■ No

93.1％

97.5％

（2）Were the contents of the meetings as expected？
5.7％

12.1％

8.0％

（2）Were the contents of the meetings as expected？
1.8％
8.4％ 7.6％■ More than expected■ More than expected■ As I expected■ As I expected■ Less than expected

73.6％■ Other（3）Did you have any meetings other than those preappointed?

25.3％■ Yes, I did

74.1％

82.2％

■ No, I didn’t■ Less than expected■ Other（3）Did you have any meetings other than those preappointed?

■ Yes, I did

42.9％
57.1％

■ No, I didn’t

Sellers’ Comments

Buyers’ Comments

About Business Meetings

About Business Meetings● Good Points
It was useful to have new contacts and to exchange opinions from the Kansai region
with western Japan’s perspective.
-Felt the significance of holding the event in Osaka on a regular basis.
● Challenges- The business meetings should be held in a more quiet environment. Performanceswith loud music such as drums and dances should be held on the public days only.

● Good Points- T he buyer map was very helpful. I was able to move around without wasting time.
- T here are not many business meetings of this scale. I would like the event tocontinue.
● Challenges- It would be nice to have Wi-Fi environment provided.
- The venue opened only at 10 a.m. even though my appointment for the businessmeetings were at 10:05 a.m. on the second day. The venue should be opened earlier.

VJTM 2019 collaboration program

Seminar for VJTM buyers, Exhibition Tour

Buyers grouped by 10 themes took a tour of the exhibition. Seminars were also held.
Buyers and media from abroad who participated in “Visit Japan
Travel & MICE Mart (VJTM) 2019” toured the exhibition halls of
Tourism EXPO Japan on Oct. 25 (Fri). The tours were divided into 10
groups by themes and areas, and buyers and media participated ingroups by interest, collecting information and exchanging businesscards at Building No. 3 which had a concentration of booths from theKansai region.
In addition to the tour, three programs - “The Attraction of
Adventure Travel in Japan,” “Retaining the Japan Experience ThroughFood and Sake” and “Kansai--the Destination with a Variety of
Attractions”- were held as seminars focused on tourism materials andthemes. The seminars received meaningful, specific questions fromparticipating buyers.
15

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2019 Travel Showcase

Travel Showcase
Bringing Forward New Forms of Travel Under the Theme of “Take Your Travel Up a Notch”
Highlighting the theme “Take Your Travel Up a Notch,” the first TEJ in Osaka / Kansai, this year’s event, was widened in terms ofthematic travel: industrial tourism, food culture, sake tourism, university / academy and the Osaka / Kansai area.
The Osaka event further strengthened hands-on events such as around-the-world through fun and walking in addition to seeking
measures and policies to revitalize the tourism industry from a variety of perspectives.

Events Planned by Organizers
Resort WeddingSports Adventure Tourism

Cruises

Adventure Tourism

Food Culture / Sake Brewery Tourism

Ministry of Foreign Affairs, Consular Affairs Bureau

Industrial Tourism

Tabi Square

University Academy Area

Overseas Hotels Corner16

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Events Planned by Organizers“Cheer Up Japan” through the Power of Travel!

Meet the World

The 5thJAPAN TOURISM AWARDS

Filmed Location Map Fair 2019Japan Film Commission

Strolling the Sites to Learn the Charms of Destinations

Fun-Walk around the World
Visitors were invited to scan each QR code placed in theparticipating booths equipped with logo marks on the event
site to receive a digital stamp. With the “Fun-Walk Around
the World” program, which opened for the first time duringconsumer days, participants who receive a certain numberof digital stamps were qualified to win a JCB gift coupon
and other goods provided at participating booths.
Since visitors can stroll from booth to both, domestic oroverseas, holding a smartphone in one hand and visiting thetravel destinations served as a fun format. Many visitors in
the event were seen participating in this activity.

Osaka / Kansai Area
As part of Tourism EXPO Japan event in Osaka/Kansai forthe first time, exhibit booths for participants from the Kansai
area were spotlighted this year. Upholding the concept of“Sports, Food, Wellness and Laughter,” exhibitors representing
a wide variety of industries -- from local governments including
Osaka, tourist associations, tourist facilities, chambers ofcommerce and industry, to manufacturers, traffic, IT, food/restaurants and universities -- assembled for the event.
As the World Masters Games 2021 and Osaka/Kansai
EXPO 2025 are scheduled, all booths were busy with visitors,
reflecting the momentum generated by Osaka/Kansai.

17

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2019 Travel Showcase
BOOTH MAP １(Hall 1, 2, and 5/INTEX Plaza/SKY Plaza) As of October 9.

Hall 1:
Hall 2:
Hall 5:

Travel Showcase (Hall 1, 2, and 5/INTEX Plaza/Sky Plaza)
Booth Grand PrixBooth

G r an d P

ri x“Booth Grand Prix Selected by Travel Professionals”
Second Grand
Grand Prix Winner
Prix Winner
Bo

WONDERFUL SETOUCHIDISCOVER WEST AssociationBooth

G r an d P

ri x

The Booth Grand Prix is a commendation program that selects booths that enlivened the exhibition
the most by visitors, stakeholders and exhibitors’ votes.
Two new divisions were newly established: “Booth Grand Prix selected by travel professionals” by
votes from the press on media days, and “Booth Grand Prix selected by Travel Lovers” by votes on
consumer days.
oth

G r an d P

ri x

Bo

Bo

oth

G r an d P

Ministry of Tourism of Cubari x

G r an d P

ri x“Booth Grand Prix Selected by Travel Lovers”
Second Grand
Grand Prix Winner
Prix WinnerBo

HOKKAIDO TOURISM ORGANIZATION
Hokkaido Railway Company

HOKKAIDO TOURISM ORGANIZATION
Hokkaido Railway Company

Special Award WinnerothExecutive Committee
Chairperson Award

Bo

Korea Tourism OrganizationothG r an d P

ri xSecond GrandPrix Winneroth

G r an d P

Hall 5ri x

WONDERFUL SETOUCHIDISCOVER WEST AssociationBooth

G r an d P

ri xSpecial Award Winner

Sem

TAIWAN VISITORS ASSOCIATIONUGANDA TOURISM BOARD

West Gate

Hall 1

IB-601

IB-501

IB-602IB-502

IB-603IB-503

IB-604IB-504IB-401

IB-301 IB-201

IB-101

IB-402

IB-302 IB-202

IB-102IR-023IB-403IR-005

IB-103 IR-010
IB-505 IR-404

IR-001
IR-024IB-203

Seminar Area

IB：Inbound Tourism Business
EXPO 2019
IB-405IR-003

Ha

IR：IR GAMING EXPO 2019

IB-303 IB-204
IR-006

IB-506 IB-406

IB-205IR-002

IB-605
IB-104IR-011

IB-606IR-004IR-007

IB-105IB-507 IB-407

IB-304IB-508 IB-408

IB-305

IB-106 IR-012

IB-509 IB-409

IB-306 IB-207

IB-107 IR-013

IB-206

IB-607
IB-608Stage

IB-609IB-108 IR-014
IB-610IB-611

IB-510IB-308 IB-307 IB-208 IB-109

IR-016IR-017 IR-018 IR-019

IR-021IR-01518

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Hall 5: North America/Central & South America, Caribbean/Africa/Europe
Food andBeverage corner

Information

Around the World Fun Walk Rally

AED

Lavatory(Automated External Deﬁbrillator)

Family Recess CornerHall 5
A: NorthAmerica

A-004

A-006

A-005

A-003

D-011

D-027

D-013

D-012

D-028

C-010

A-002

A-001

Seminar Area

Bo

Bo

oth

G r an d P

ri x

B-003

B-002

oth G

D-010

D-005 D-004

D-009

D-003

C-012

C-008

r an d P

D-024
D-014

D-018
D-033

D-006 D-021

B-005

C-001

B-007

& SouthB : Central
America, Caribbean

D-032

D-001

B-006
B-001

D-031

D-025

D-015 D-017

C-003

B-004

D-030

D-026

D-023

D-007 D-002

C-007

ri x

C-005 C-004

C-006

D-029

D: Euro p e

C: Africa

Hall 4

Gate

Hall 1: Inbound Tourism Business EXPO 2019/IR GAMING EXPO 2019
Hall 1:(Hokkaido/Tohoku/Kanto/Chubu)
Inbound Tourism Business EXPO 2019/IR GAMING EXPO 2019
Hall 2: JAPANHall 2:
JAPAN (Hokkaido/Tohoku/Kanto/Chubu)
Hall 5: North
America/Central& South America, Caribbean/Africa/Europe

THE NIPPON FOUNDATION PARALYMPIC SUPPORT CENTER※Oct. 26(Sat.) & 27(Sun.) only

A Stage

INTEX Plaza

Sky Plaza

Hall 2Booth

G r an d P

ri x

Bo

oth

G r an d P

ri x

J1-002

J3-006

J1-001J1-003 J1-004

J1: Hokkaido
J2-003J2-002J2-005J3-019 J3-020

J4-005J3-018J3-007

J4-015

J4-008J4-016

J3-008

J:JAPAN
J4-004J3-009J3-004J3-011J4-013J3-017J4-009J3: KantoJ3-003J4-014J4-003J3-010J2-004

J2: Tohoku

J4-006 J4-007

Hall 3J2-001

J3-005

J3-021

J4: Chubu

J3-015J3-012

J4-002

J4-011J4-012J3-016 J4-001

J3-013 J3-014

19

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Hall 3: JAPAN (Kansai/Chugoku)
2019 Travel Showcase
BOOTH MAP ２ (Hall 3, 4, 6A and 6B) As of October 9. Hall 4: Europe/Middle East/Central Asia/Asia

Hall 6A: JAPAN (Shikoku/Kyushu/Okinawa) /Related companies, organi zations/O
Travel Showcase (Hall 3, 4, 6A
and 6B)
Food andBeverage corner

Information

Around the World Fun Walk Rally

AED

Lavatory

Family Recess Corner(Automated External Deﬁbrillator)

Hall 4

Hall 6 Z

F: Central Asia
F-004

F-001

F-003

F-002

F-006

G-036

F-007

Bo

oth

G r an d P

G-011

ri x

G-010

B

G-012

h
oot

G r an d P

ri x

G-024

F-005

G-039

G-025
G-035

G-015

G-040

G : Asia

E : Middle East

Hall 5

D-041

E-002

G-006

G-016

G-023

G-017

G-022

E-003 D-039

G-005

D-037 D-038

G-029 G-030

G-037

G-018 G-019

D-036

D-035

G-034

G-064 G-028

G-007 G-008

G-002
D-034

G-026

G-009

E-001

G-004

G-001

G-021

G-031

G-020

G-032

G-033

D-040

D: Euro p e

Meet the World“Cheer Up Japan” through the Power of Travel!
J5-022J5-023 J5-024 J5-025
J5-022J5-023
J6-001
J5-021

J5-020J5-017J5-018 J5-019

J5-001

J6-008J6-002

J6-007J6-006J6-009 J6-010

J6: Chugoku
J5-016Booth

G r an d P

ri x

Bo

oth

JCB Co., Ltd

G r an d P

ri x

J5-003J5-002

Hall 2

J5: Kansai

DF-001

DF-002

J6-011

J:JAPAN

DF-003DF-004DF-005J5-004DF-006PHILIPPINES

J5-015DF-007DF-008J5-006 J5-007
J5-005DF-009J5-033
J5-032

J5-009 J5-008

J5-031 J5-030

DF-010J5-034J5-026DF-011DF-012DF-013

J5-029J5-010J5-014

Kansai Airports
J5-011J5-013

J5-027

J5-028

J5-035

Hall 6 Z

Hall 320

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Hall 6B: Asia/Pacific/Travel Agencies/Airlines, Transportation/ICT/TRAVELHall 3: JAPAN (Kansai/Chugoku)
Hall 6B: Asia/Pacific /IT/Hotels/
Travel Agencies / Airlines, Transportation /Hall 4: Europe/Middle East/CentralSponsor/Related
Asia/Asia
ICT/TRAVEL IT / Hotels / Sponsor / Related companies, organizations
companies, organizations
Hall 6A: JAPAN (Shikoku/Kyushu/Okinawa) /Related Companies, Organizations/Organizers
s, organi zations/Organizer

PrayerRoomHall 6 Zone B

B Stage
H:Paciﬁc

G-056

G-039

H-005

H-006

Guam Visitors Bureau
S-009

H-001
G-054

G-040

H-004

G-060

S-010

H-003

World Gourmet

K: Airlines,
Transportation
G-047

G-053

G-041

G-048 H-002

G-051

G-049 G-050

G : Asia

I-002

FC-010

I-014

G-046

N-001

O-001
I-012

G-045

I-015
I-016

I-001

FC-011

N: Hotels

G-044

G-043

FC-012

K-005

K-006

K-007

O : Sponsor

I-013

I: Travel Agencies

P-028

Japan Airlines Co., Ltd.

K-004

P-026

P: Related companies,
organizations

I-010

I-003

N-002

I-011

M-001
M-003

K-003

K-002

S-008
M-005

S-011

I-004

I-005 I-006

P-027

I-007 I-008

M:TRAVEL IT

I-009
K-001 L-001 L-002 L-003※Oct. 24(Thu.) & 25(Fri.) only

L:ICT

All Nippon Airways CO.,LTD.

East Gate

J7: Shikoku

J:JAPAN

J7-001J7- J7- J7-005
003 004

J7002

J9-001J9: Okinawa
P-025

J9-002DF-001
J8-001

DF-002

J9-003DF-003

J9-004DF-006

P: Related Companies,
P-020

The local“Donburi”
Grand Prix

J8: Kyushu

DF-007

Polling
Place
Sponsor

DF-011

J8-003 P-030

P- P033 012
S-006

P-011

J8-004 P-029

Railways KANSAI

Kansai
GourmetFC-009FC-008FC-007FC-006
FC-005NARITA INTERNATIONAL AIRPORT CORPORATION

J8-005
P-003
P-002

DF-013DF- DF- DF014 015 016

Sports,Adventure
Tourism Corner

Industrial
Tourism
Area

Food Culture & Sake
Brewery Tourism Area

J8-006DF-012

P-019

S-004

S-001

DF-010P- PP-021 P022 023 032
P- P- P- P018 017 016 014

S:Organizerｓ

J8-002DF-008DF-009P-031

Organizations

J8-007DF-004DF-005

P-006

P-001

P-005

FC-004
S-005

P-004

Sponsor

University
Academy Area

P-010

FC-003
FC-002
FC-001

Hall 6 Zone A
S-007

Japan Airport Terminal Co.,Ltd. / Tokyo
International Air Terminal Corporation / TOKYOMONORAIL,CO,LTD / Keikyu Group21

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2019 Travel Showcase
Official Visits

H.E. Ibrahim Mohamed SolihPresident, Republic of Maldives

Naokazu Takemoto
Minister of State for “Cool Japan” Strategy, the Intellectual Property
Strategy, Science and Technology Policy, and Space Policy

Hirofumi Kado
Parliamentary Vice-Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Hiroshi Tabata
Commissioner, Japan Tourism Agency Ministry ofLand, Infrastructure, Transport and Tourism

Shunsuke Takei
House of Representatives Member

Isao Matsuda
House of Representatives Member

Kozo Yamamoto
House of Representatives Member

Masashi Adachi
House of Councilors Member

Hisatake SugiHouse of Councilors Member

Toru Azuma
House of Councilors Member

Shogo Arai
Governor of Nara Prefecture

Masachika Murai
Director General Rural Policy Department, Rural Development
Bureau, Ministry of Agriculture, Forestry and Fisheries

Courtesy Calls

H.E. Le Quang Tung
Deputy Minister of Culture
Sports and Tourism
Socialist Republic of Viet Nam

Caroline Leboucher
Director General, Atout France
French Republic

H.E. U Ohn Maung
Union Minister, Ministry of
Hotels and Tourism
Republic of the Union of Myanmar

H.E. Dr. Rania Al-Mashat
Minister of Tourism
Arab Republic of Egypt

Dalius MorkvénasManaging Director, National Tourism
Development Agency "Lithuania
Travel", Republic of Lithuania

Ooi Chok Yan
CEO of Penang Global Tourism
Malaysia

H.E. Bernadette Romulo-Puyat
Secretary of Department of Tourism
Republic of the Philippines

Wang Xiaofeng
Member, Leading Party Members
Group, Ministry of Culture andTourism, People’s Republic of China

Pilar LaguanaPresident & CEO
Guam Visitors Bureau

Oh Chang Hee
Chairman, KATA

H.E. Ulugbek Azamov
H.E. Sonam Topgay
Secretary, Ministry of Home &Deputy Chairman, State Committee of
the Republic of Uzbekistan for Tourism Cultural Affairs, Kingdom of Bhutan
Development, Republic of Uzbekistan

H.E. Dr. Thong Khon
Minister of Tourism
Kingdom of Cambodia

H.E. Lex Delles
Minister of Tourism and Minister for
Small and Medium-Sized Enterprises,
Grand Duchy of Luxembourg

Khung Wen Ying
Marketing Manager, Sabah Tourism
Malaysia

H.E. Edmund Bartlett
Minister of Tourism
Jamaica

Sofia Prizant-Pinkas
Director, Asia Marketing
Department, Israel Ministry of
Tourism

H.E. Tserenbat Namsrai
H.E. Debbie M. Remengesau
Minister of Nature Environment and First Lady of Palau and Chairperson
Tourism, Mongolia
of Palau Legacy Project

Becky Ip
Deputy Executive Director
Hong Kong Tourism Board

H.E. Ephraim Kamuntu
Minister of Tourism, Wildlife andAntiquities, Republic of Uganda

Masayoshi Matsumoto
Chairman, Kansai Economic
Federation

Ichiro Hamakawa
Chairman & CEO, JCB Co., Ltd.

22

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Programs for Tourism Industry Players to Enhance Career

Tourism Professional Seminars
The seminars and professional enhancement programs were createdby the travel industry and peripheral industry participants to further
add depth and substance to conventional empirical values, which were
designed as introductory gateways for foremost professionals. Putting
together must-see and must-hear contents, this year’s event in Osaka/
Kansai was developed with a variety of different industry insights.
Industry participants got together in seminar rooms to seek usefulbusiness information and listened intently to professional lecturers fromhome and abroad, leading to the success of the Osaka/Kansai event.
Tourism Professional Seminar Timetable
Oct. 24 (Thu) Seminar Rooms
Venue
Time

Seminar Room 0
Hall 5 Zone B

Seminar Room 1
Hall 5 Zone B

Seminar Room 2
Hall 5 Zone B

Seminar Room 3
Hall 5 Zone B

Seminar Room 4
Hall 5 Zone B

Seminar Room 5
Center Building 2F

Seminar Room 6
Hall 6 5F
10：00 - 13：00

10:00

11：00 - 12：00

11:00

12:00

13:00

13：00 - 13：45

Travel to Bhutan, mystic yet
nostalgic Buddhist Kingdom

12：30 - 14：00

12：30 - 14：00

Otemon Gakuin University[Regional Creation and Tourism
Community Development]
Osaka University of Tourism[“Tourism Producer Education
Program” Digest]

Becoming a Advanced Tourism
Nation by Combining “Nature,
Culture and Sports~ Building a mechanism toattract customers to regional
communities ~12：30 - 14：00

12：30 - 14：00

NINJA
Meta & route tourism potential
using AR technology in Society
and Entertainment 5.0

Sustainable Tourism Index~ Benefits and assignments ofintroduction in tourism ~

11:00

12:00

12：30 - 13：30

Tourist attractions of F.C.
Real Zaragoza affiliatedwith Athlete Shinji Kagawa
and Aragon Province (Spain)

13:00

14:00

14:00
14：30 - 16：00

15:00

Time

10:00

[TEJ participants only]
World Natural Heritage・T ravel product businessmeetings
・Destination seminar[Buyers only]
For Osaka / Kansai EXPO 2025
~ Design for the Life-shining
Future Society ~Venue

Use of digital marketing
methods in inbound tourism
promotions

14：30 - 16：00

14：30 - 16：00

14：30 - 16：00

14：30 - 16：00

14：30 - 16：00

Yoshimoto Kogyo’s Regional
Revitalization with the “Powerof Laughter” ~ to social
business

Regional invitation promotions
by inbound travel
Project “Kisoji: Magome &Tsumagome” – local caseexamples“Food Culture & Sake
Tourism as Regional Tourism
Resources”
Food culture/Sake tourism torevitalize communities~ Sake Tourism as regional
contents ~Japan’s outboundtravel seen via data

Synergy of Animation x
SNS!
Effective animation
promotions for tourism

15:00

16:00

16:00
16：30 - 17：30

Seminar for 5 countries inCentral Asia

17:00

Oct. 25 (Fri)Oct. 25 (Fri) Seminar Rooms
Venue
Time

17:00

Seminar Room 0 Seminar Room 1 Seminar Room 2 Seminar Room 3 Seminar Room 4 Seminar Room 5 Seminar Room 10
Hall 5 Zone B
Hall 5 Zone B
Hall 5 Zone B
Hall 5 Zone B
Hall 5 Zone B Center Building 2F ATC Convention Hall ①

Stage AINTEX Plaza

10:00

Sustainable Growth
Strategy of a Rural Village~ History and present
situation of Albergo
Diffuso ~10：00 - 11：30

Efforts to attract andtrends in Asia-departure
Japan-bound incentive
travel market

10：00 - 12：00

10：00 - 12：00

10：00 - 12：00

Hosted by Environment
Ministry“National parks are
glowing, now!! ~ Parkmatching efforts bycompany cooperation ~Commendation ceremonyof the 3rd Tourism
Forecast Platform Use
Contest and Tourism
Forecast Platform
SeminarTourism seen via aviationrelated data
~ Future Inbound travel
demand and measures
based on predictions ~10：00 - 12：00

 ommendation①C
ceremony of Tour
Conductor of the Year2019
② “ Veteran Conductor
Talks! – to create
better travel” (panel
discussion)

12:00

How to train personnel
supporting the future of
tourism nation

12：30 - 14：00

12：30 - 14：00

12：30 - 14：00

Legal Seminar on
Practical Travel Business“On Inbound Educational
Travel”
Concrete plans toenhance Japan-boundeducational trips

The DMO Internet Usage
Seminar

14:00
14：30 - 16：00

15:00

From Kansai airport to
Middle-east, Europe
and beyond, by taking
advantage of the revival
of Turkish Airlines andQatar Airways

14：30 - 16：00

Seminar on Complaints
Handled in Tourism

14：30 - 16：00

Seminar on charter-bus
rate and charges system

16:00

17:00

11:00

12:00
12：30 - 14：00

13:00

Time

10:00
10：00 - 12：00

11:00

Venue

16：30 - 18：00

16：30 - 18：00

Undiscovered charms of
Israel – for direct flights
to Tel Aviv

Trade to discuss bottomline Is it feasible toreduce overtime work in
the travel industry?
~ Feasibility of changes
by management ~14：30 - 16：00

Wakayama University[What Human resources
development and regional
alliances Wakayama
University’s Tourism
Department is working on]
Hannan University[Invitation to collaborative
activities with Hannan
University’s International
Tourism Department]

12：30 - 16：00

12：30 - 14：00

13：00 - 16：30

Regional inbound tourism
promotions by Japan’s
13 tourist areas striving
to be a world-class DMO!
(provisional title)
Efforts of promote
inbound travel in
Europe/U.S./Australia totransmit regional charms“Undiscovered Japan”

Graduation Overseas
Travel Planning Contest
2019

13:00

13：45 - 14：15

What is Monozukuri
Tourism?

15：00 - 16：00

Reasons why cruise
specialists specialize inmarketing luxury cruising

14:00
Tourism promotion
symposium by using
e-sports

14：30 - 16：00

Results announcementof the university student
tourism community
development contest
2019

15:00

16:00

16：30 - 18：00

16：30 - 18：00

16：30 - 18：00

Information Update
Seminar by Tourism
Malaysia

Osaka International University[Learning programs throughinternational/regional]
activities Rikkyo University[New developments in regional
revitalization plans using
student internships]“Implementation of
MaaS” in regional
communities~Securement ofregional public transit
and secondary tourism
transit~

17:00

23

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2019 Travel Showcase

Stage Programs

Unique performances and events from around the world!
10/26 sat.

Time

A stage INTEX Plaza

Place

10：15
30
45
11：00

10：15 - 10：45

Opening event

10：45 - 11：15

45
12：00

11：15 - 11：45

15
30

15

Philippines Cultural & Entertainer ShowPHILIPPINES

12：00 - 12：30

A3-4

30
45
14：00
15
30
45
15：00

45

Hattori Hanzo and the Ninjas/Yuka Nakamura
Aichi Prefecture

12：30 - 13：00

B3-5

13：15 - 13：45

B3-6

Tokyo Metro CO., Ltd

A3-5

Pristine Paradise Palau

Palau Dancers / Palau Visitors Authority

13：30 - 14：00

SHIMANAMI KAIDO QUIZ

A3-6

SHIMANAMI JAPAN

Uzbek Dance

13：45 - 14：15

GULISTON / UZBEKISTAN

14：15 - 14：45

A3-7

14：15 - 14：45

Meet KYUSHU's local mascot! (Yuru-chara event)

15

B3-8

Introduction to BUNRAKU & GAMBA OSAKA Cheerleader

KYUSHU [KYU-chan] [FUKUOKA] [ECOTON] [SAGA] [TSUBOZAMURAI] [NAGASAKI] [GANBAKUN] [KUMAMOTO] [KUMAMON] [OITA[mejiron] [MIYAZAKI][Miyazaki ken(dog)] [KAGOSHIMA] [GREBOO] / [SAKURA] Kyushu (Fukuoka/Saga/Nagasaki/Kumamoto/Ooita/Miyazaki/Kagoshima/JRkyushu)

14：45 - 15：15

B3-7

About the charms of Ryukyu Awamori and local connection

Okinawa Distillers Association Okinawa Awamori Distillers Association

Artist/BUNRAKU KYOKAI, GAMBA OSAKA Cheerleade / Osaka Convention & Tourism Bureau

A3-8

Visit Malaysia 2020 Malaysia Cultural Dance Show

15：00 - 15：30

Tourism Malaysia Cultural Dance Group / Malaysia Tourism Promotion Board

B3-9

Department of Tourism, Culture, Radio, Television and Sports of Hainan Province①MASCOT:BOBOYE ②TAKANO HIROSHI ③OSAKA LION-DANCING GROUP

15：30 - 16：00

A3-9

Iwami Kagura" "Orochi" "(The Giant, Eight-headed Serpent)

15：45 - 16：15

DISCOVER WEST Association

B3-10

B-1 Grand Prix in Akashi PR Stage

16：00

30

B3-4

Hokuriku Tourism Promotion Association Hokuriku Tourism Promotion Association & West Japan Railway Company

15
30

B3-3

Hokuriku Tourism Promotion

Hattori Hanzo and the Ninjas Performance

13：00 - 13：30

B3-2

Vietjet's Dancers and Mascot Amy / Vietjet Air

45
13：00

B stage 6B

B3-1

Vietjet's Dance performanceA3-3

12：15 - 12：45

Ceremony

Karate Promotion Division of Culture, Tourism and Sports, Okinawa
Prefecture Government / The Birthplace of Karate, OKINAWA

AKI HIROSHIMA BUSHO-TAI / Railways KANSAI

11：30 - 12：00

Learn

The Birthplace of Karate, OKINAWA

AKI HIROSHIMA BUSHO-TAI Samurai Performance

15
30

Feel

Kansai Amamikai / Amami archipelago Tourism and Products Association

Osaka Tourism Bureau × Tourism Expo Japan
A3-2

For Families

Amami's traditional performing arts

[Special guest] Osaka tourism symbol character: Shingo Murakami and Tadayoshi Okura from Kanjani ∞10：45 - 11：15

Watch

Akashi Tourism Association

16：15 - 16：45

A3-10

16：15 - 16：45

B3-11

Let's go to Shikoku

Traditional drumdance from Okinawa

Okinawacity minamitoubaruseinenkai / Okinawa Convention & Visitors Bureau

SHIKOKU

45
17：00
15
30
45
18：00

10/27 sun.

Time

17：00 - 17：30

A3-11

17：30 - 18：00

15
30
45
11：00
15
30

SAKURA Entertainment Production

A3-12

17：30 - 18：00

UGANDA ! MUSIC & CULTURE

Shimane prefecture

UGANDA TOURISM BOARD

A stage INTEX Plaza

A4-1

B stage 6B

MAISHIMA PROJECT(OSAKA EVESSA×ORIX BUFFALOES×CEREZOOSAKA) Special Stage

10：15 - 10：45

Taiwan Visitor Association-Choir of Ching Yeh elementary school. / TAIWAN VISITORS ASSOCIATION

Council for Promotion of Maishima Sports (MAISHIMA PROJECT)
A4-2

10：45 - 11：15

Performances of traditional Ainu dance & traditional Ainu musical instrument

Japan Food Tourism Association

A4-3

11：15 - 11：45

15
30
45
13：00
15
30

12：00 - 12：30

Hiromichi Nakada General manager/Yamanashi Prefecture・Hishimaru Takeda (mascot) /Yamanashi
Tourism Organization / Yamanashi Tourism Organization

A4-4

12：00 - 12：30

TANOURA SHOW - EGYPTIAN FOLKLORE SHOW

Gifu Prefecture / Gifu Convention and Visitors Bureau

A4-5

12：30 - 13：00

Michi no Kitakan PR showdown!

Sumie Artist OKAZU / Biwako Visitors Bureau

A4-6

13：15 - 13：45

Saki Hontani (MC),Ruka Yamamoto (AKB48 Team8), Undecided (Kinokuni Friends),Wakapan (Wakayama Tourism
Promotion Mascot) / Wakayama Tourism Federation / Wakayama Tourism Federation

highheel momoko / Korea Tourism Organization

15
30
45
15：00
15
30
45
16：00

13：45 - 14：15
14：00 - 14：30

Ueda Sumiko Cruise Writer / Celebrity Cruises
14：15 - 14：45

Wonderful Indonesia Team / Wonderful Indonesia

45

B4-8

Miki Murai's talk show [Japan's Meiji Industrial Revolution]

A4-8

Miki Murai (actress) / The World Heritage Council for the "Sites of Japan's Meiji Industrial Revolution"

Recognized as a japan heritage KIRIN JISHI DANCE

14：45 - 15：15

Association of INABA KIRIN JISHI Dancers
KANITORI Prefecture (Tottori Prefecture)

B4-9

Presentation Of Sakhalin

Romanov Oleg / Sakhalin Tourist Information Centre

15：15 - 15：45

A4-9

Let’s enjoy space travel!

15：30 - 16：00

SORA Tourism Promotion Council

15：45 - 16：15

B4-10"Let’s go to a fascinated place in Taitung !"A4-10

Taitung, Taiwan

Let's experience! Introduction of New Tourism services in Osaka

16：00 - 16：30

Osaka-city

B4-11

The local "Donburi" Grand Prix

15
30

B4-7

Cruise Writer Ueda Sumiko’s Cruise Talk Show!

A4-7

Indonesia Traditional Performance

14：30 - 15：00

B4-6

Wakayama Tourism Promotion"momoko's recommended Korea" talk show

45
14：00

B4-5

Visit Shiga! Historical sacred place Shiga Biwako

North Kanto three Prefectures wide area tourism promotion meeting(Tochigi Prefecture/Ibaraki Prefecture/Gunma Prefecture Government)

13：15 - 13：45

B4-4

Amazing Gifu City

EGYPTIAN TOURISM PROMOTION BOARD
12：30 - 13：00

B4-3

Wine Seminar by Wine Prefecture, Yamanashi

shaolinkungfu

Shaolin Temple Wushu Training Center / China National Tourist Office, Osaka

45
12：00

B4-2

What is Food Tourism

The Foundation for Ainu Culture UPOPOY dancingteam / HOKKAIDO TOURISM ORGANIZATION

11：15 - 11：45

B4-1

Sounds of Indigenous People From Taiwan

MAISHIMA PROJECT(OSAKA EVESSA×ORIX BUFFALOES×CEREZO OSAKA)
10：45 - 11：15

B3-13

Shimane - the land of "Go-en"

WANDA MANDA

10：00 - 10：30

B3-12Japanese Style Entertainment ShowNINJA PROJECT / Shogo Nakamae Creative Director of Avex Inc. / JAPAN NINJA COUNCIL

Place

10：00

17：00 - 17：30

NINJA SHOW by Japan Ninja Council × Avex Inc.

TOKYO DOME CORPORATION

16：30 - 17：00

A4-11

16：30 - 17：00

Guam Chamorro Dance Academy
Guam Visitors Bureau

17：00

Seminar Rooms

B4-12

Songs & Dance of GuamGrand Finale

Oct. 26 (Sat)Oct. 27 (Sun)

Place of Venue
Hall 5 Zone B 1F
Seminar Room 1
Hall 5 Zone B 1F
Seminar Room 2
Hall 6 5F Hall G
Seminar Room 6
Center Building 2F
International Conference Hall
Hall 5 Zone B 1F
Seminar Room 1
Hall 6 5F Hall G
Seminar Room 9

TimeOrganization Name

Seminar Title

11:00 - 17:00

Yomiuri Travel Service Co., Ltd.

Travel seminar & talk show by Yomiuri Travel Service

14:00 - 16:00

Tourism Malaysia

Malaysia Tourism Year 2020! Malaysian updates to know

10:00 - 16:00

World Air-Sea Service Co., Ltd.

World Air-Sea Service tour explanatory meeting

14:30 - 16:30

Local government federation on development offurusato/hometown tax payment

The 3rd Symposium to discuss future of furusato tax payment~interchange population in the wake of hometown tax payment

11:00 - 17:00

Yomiuri Travel Service Co., Ltd.

Travel seminar & talk show by Yomiuri Travel Service

11:00 - 12:30

Nippon Travel Agency Co., Ltd.
(Sora Tourism Promotion Council)

New ways to enjoy stars in the skies

24

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2020/01/17 20:45

The Local “Donburi” Grand Prix In Tourism Expo Japan 2019

Gourmet 関西うまいものコーナー
Zone Kansai “Umaimono” Corner

Tourism Expo Japan again this year featured the qualif yingcompetition for the Local “Donburi” Grand Prix (to be held in Jan. 2020).
Regions from throughout Japan gathered to boast entries of their popular
donburi (simple Japanese bowl dishes) delicacies, which were voted byhungry fans who dished out 500 yen per half-sized bowl. Out of 16 bowl
entries, 11 were selected for the finals.
Representatives who won tickets to the finals said: “We won the ticket atthe second attempt this year, we say, ‘Let’s Go,’ ” “We are delighted to knowthat Saitama’s donburi entry was well received in Osaka/Kansai” and “Wewant to beat the drum for Hiroshima oysters and Setouchi octopus at the
finals,” showing their enthusiasm for the finals in Tokyo Dome.

This year’s Tourism Expo Japan for the firsttime opened the Kansai Umaimono (delicious food/goodies) Corner in which seven ramen (noodle)
shops, takoyaki (octopus dumplings) okonomiyaki(flat pancakes) and other popular Osaka / Kansai
foods were featured. Visitors formed long lines andlicked their lips over delicacies of the Kansai area.

World Gourmet Corner
Exhibitors this year included Roti Canai of Malaysia, Myanmar
traditional dishes, Vienna sausages and German beers. Large crowds ofvisitors enjoyed the delicious food from around the world.

Closing Ceremony / Grand Finale

Oct. 27 (Sun) 16:30-17:00
INTEX OSAKA INTEX Plaza Stage A

The First Osaka Tourism Expo Ended with 151,099 Visitors
Okinawa Resort Show and Tokyo Business Meetings to be Held in 2020!

At the closing ceremony, Planning Committee Chairman Hiromi Tagawa said he was overwhelmedby the enthusiasm of the visitors from Osaka/Kansai area during the four days and fully satisfied
with the charms of “Gateway Osaka / Kansai,” emphasizing the success of the Osaka event. Ichiro
Hamakawa, Chairman and CEO of JCB said, “I would like to show my respect for the event contents
progressing from year to year and continuing to contribute to the development of TEJ and global
tourism.”
The Booth Grand Prix commendation ceremony was also held at the opening session. This year’s
election had two divisions: “The Booth Grand Prix Chosen by Travel Professionals” and “The BoothGrand Prix Chosen by Travel Enthusiasts” were selected by voting on trade days and general publicdays, respectively. The Grand Prize, Runner-up, Special Prize and Planning Committee Chairman
awards were given to a total of six organizations. Commemorative award certificates, shields andExhibit booths for 2020 as special prizes were given to the winners.
Local mascots throughout Japan gathered around to cheer the event at the end. The lavish grandfinale was conducted, with participants promising to see everyone again in Okinawa in 2020.
Speakers*Refer to the photos on the page 18 for winners.

Closing Ceremony
Ichiro Hamakawa, C hairman and Chief Executive Officer and President,
JCB Co., Ltd.
Hiromi Tagawa, Chairperson, Japan Association of Travel Agents (JATA)
Shigeto Kubo, President and COO, Japan Travel and Tourism Association (JTTA)
Grand Prix Award Winners
Grand Finale
Exhibitors (Local mascots / characters throughout the country)
25

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2019 Travel Showcase
Survey of Trade Visitors
The largest business category of trade visitors was “travel companies” constituting nearly 40%, followed by “transit service,” “service business,” “ITrelated / communication service” and “hotel / GSA / lodging facilities,” revealing a widening of business categories even in comparison with TEJ2018 data.
According to satisfaction ratings by purpose of visit, more than 90% of respondents marked “very satisfied” or “satisfied,” particularly “broadening network
within the industry” (up 8.7% from a year ago), “expanding business into new areas and arenas,” (up 8.3%) and “widening network outside the industry,”
underscoring improved visibility and satisfaction rating as a business event beyond industry borders.

Visitor registrant counting (n=6,946）■Occupation■Business Categories
Travel companies

39.2

Transit services
Service business
IT-ICT-related /Communication services
Hotel / GSA / Lodging facilities

5.2

Marketing consultants

4.6

6.1

4.1

Tourism organizations

3.8

National offices / Public agencies

3.2

Land operators

3.2

Wholesale and retail trade
Real estate / Construction /Regional development
Finance / Insurance services
Tour escort / Guide /Interpreting services
Theme parks / Attractions

27.5

Overall business

5.0

Manufacturing industry

29.9

Sales

6.7

10.1

Advertising
Corporate planning

8.1

Planning / Purchasing

8.0
4.9

Marketing

3.1
1.8

3.3

General affairs / Accounting

1.7
1.7

1.6

IT / Systems

1.4

Others

6.5

Others

6.0

0

20

10

30

40

50％

0

10

20

30

40 ％

Survey of Visitors (n ＝ 1,340）■Purpose of Visit (multiple choice)■Satisfaction Rating by Purpose of Visit (multiple choice)
Very satisﬁed

Gather information

91.4

Increase knowledge

69.7

Obtain ideas for new
business models

38.6

Broaden network

36.9

Expand business into
new areas and arenas
21.8

Broaden network with
non-travel industry

20.0

Others

9.3

0

20

40

60

80

Satisﬁed

39.1

Increase knowledge

27.9

Find business partners

Gather information

43.9

Dissatisﬁed

58.5

2.4

53.7

2.4

Obtain ideas for new
business models

29.9

62.5

7.7

Broaden network
within the industry

30.0

62.3

7.7

Expand business into
new areas and arenas

34.7

59.3

6.0

Find business partners

27.6

62.2

10.2

Broaden networkwith non-travel industry

28.6

62.6

8.8

100 ％

0

20

40

60

80

100 ％

By purposes, nearly 80% of respondents selected “attract industry participants” and “attract travelers.” Incomparison with TEJ2018, those selected “attain specific business deal or agreements” jumped some 68.3%,
Survey of Exhibitors ref lecting heightening of expectations for the business meetings. As for satisfaction rating by purposes ofexhibit, “attract industry participants” and “attract travelers” were also marked about 80% each, showing a（n＝207） good balance of purposes and satisfaction.
■Satisfaction Rating by Purpose of Exhibit■Purpose of Exhibit (multiple choice)
Very satisﬁed

80.2

Attract industry participants

Attract travelers

Attract travelers

76.8

Attain specific businessdeal or agreement

49.3

Broaden network within
the industry

44.4

Broaden network outside
the industry

19.8

0

20

40

60

80

14.9

Attract industry participants

20.7

Attain specific businessdeal or agreement

10.1

Broaden network within
the industry

10.3

Broaden network outside
the industry

6.8

100％

0

Satisﬁed

12.9

59.6

4.0

15.7

9.6

57.4

44.3

30.8

6.7

5.7

40

Unclear

6.9

49.5

20

Dzissatisﬁed

65 .3

25.6

43.2

60

80

100 ％

Results Obtained by the Exhibition
・We were able to develop new businesses as new potential partners showed interests.
・It was effective as a specific business opportunity.
・We have participated in a free exhibition but visitors were mostly keen to receive giveaways. Since this is a
・We were able to broadly deliver our messages to customers in Osaka/Kansai.
paid event, we recognized that most visitors were really interested in travel.
・We were able to exchange information with travel agencies in the area with no previous business contact.
・We were able to increase name recognition in both B-to-B and B-to-C, and achieve specific deals during the ・Tourism EXPO Japan this year was held outside Tokyo for the first time but we were surprised by its highvisibility and many participants and visitors from the Tokyo/Kanto area. Also, we were able to generatebusiness meetings.
・Thanks to many visitors to our booths, with fully occupied hands-on attractions, our brochures were popularity at the event in the Osaka/Kansai area through survey.
completely welcomed. It appears that visibility of the event has been improving further.
・We want the organizers to continue conducting the event in Tokyo/Kanto or Osaka/Kansai using large-scale・Although quality of visitors was unpredictable as it was the first event and venue in Osaka, we were able to facilities. It’s better to have the event in the areas which attract many visitors.
be satisfied with the overall event’s magnitude. It was significant as the opportunities to deal with industry ・We are delighted to have opportunities to meet with travel company employees whom we usually are unable
participants in the Osaka/Kansai area have been somewhat limited. We were able to conduct significant to talk with.
promotions.

26

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2020/01/16 9:40

■Age Groups / Sex

Survey of General Visitors（n＝1,107）

Male

0.6
0.9

Under 10

3.7
3.7

10s

Although females occupied 52.3%, the share of male visitors increased
this year from TEJ2018 a year ago when females dominated with more than
60%. The largest age group was in the 40s, followed by 50s, 30s and 20s.
Respondents expressed high expectations for various events with the largest
segment marked to “enjoy events,” followed by “discover next overseas
travel destination,” “enjoy sense of travel” and “find next domestic travel
destination.”Thanks to unique hands-on events for general public and tasting of local
delicacies added this year, TEJ2019, the first event in Osaka/Kansai, has beenrecognized as the “Festival of Travel” by general visitors in the Kansai area.

12.0

20s

15.5

30s

Over 70
Unclear

2.8

6.3

3.9

0

13.2

9.8

4.3

10

20

Very satisﬁed

58.7

Find next domestic
travel destinations

42.4
7.0

Enjoy sense of travel
Enjoy events

64.6

Enjoy food and beverages
9.2
6.6

10

20

30

40

50

60

Satisﬁed

Dissatisﬁed

Unclear

38.0

54.6

2.4 5.0

Discover next overseas
travel destinations

40.5

50.6

3.9 5.1

Find next domestic
travel destinations

43.7

49.0

1.5 5.8

37.7

40.2

Others

32.4

0

20

7.8 2.6

47.1

52.3

Enjoy foodand beverages

70％
％

52.0

44.9

Enjoy sense of travel
Enjoy events

24.8

0

30 ％

Overall satisfaction

Obtain information
for study-abroad

45.4

Others

22.7
23.7■Satisfaction Rating by Purpose of Visit

Discover next overseas
travel destinations

Help enhance job

19.5
20.1

50s
60s

■Purpose of Visit (multiple choice)Obtain information
for study-abroad

17.8
19.6

40s

Female2.6 5.4

39.2

3.6 4.944.5

9.9 5.5

53.9

40

10.8 2.9

60

80

100 ％

With an extremely strong desire to travel in general, more than 80% of visitors enjoyed domestic over-night
travel once a year or more, while nearly 60% of those enjoyed overseas travel at least once in the past five years.
As for travel companion, it is interesting to know the segment of “solo travelers” is increasing even though the volume is limited. In the travel typesegment, more than 60% of respondents selected “individual arrangements” in domestic travel, while “package tours at overseas destinations” occupied
more than 40% in overseas travel. Regarding travel arrangements, although booking through a website constituted a large proportion in overseas as wellas domestic travel, arrangements via travel companies also showed its presence with over 40%.

Travel Trends of General Visitors

Domestic Travel■Travel Experience within 1 Year (Accommodation Travel)
More than 11
times 2.4%

10 times 4.1%
Nine times
0.0%
Eight times
0.5%
Seven times
1.3%
Six times
3.0%
Five times
9.1%■Travel Companion■Travel Style

Unclear 9.0%

Others0.2%

Unclear
9.1%

None
10.1%

Co-worker
0.0%
Once
18.4%

Unclear
8.9%

Unclear
8.9%

Alone
13.5%

Family
36.3%

Twice
20.0%

Three times
16.5%

Package tour
19.3%
Directly withairlines/hotels(incl online booking)
19.5%

Retail shops of travel agencies
16.9%

Domestic
online ﬁrms
(such as Rakuten)
21.5%

Individual
arrangement
64.6%

Couple26.5%

Via phone of travelcompanies
3.2%

Others 2.5%

Package tourat destination
7.2%

Friends
14.2%

Four times
5.5%■Travel Arrangement

Travel agency
websites
21.6%

Overseas online ﬁrms
(such as Expedia) 5.9%

Overseas Travel■Travel Experience within 5 Years (Accommodation Travel)

None
7.5%

Unclear35.9%■Travel Companion

Unclear12.8%

Co-worker
1.0%

Once
10.1%

Alone
12.7%

Family30.8%

Three times
8.0%
Four times
Five times4.8%
8.9%Nine times 0.1%
Eight times 1.5%

■Travel Arrangementt
Via phone of travelcompanies
2.8%

Others 1.3%

Others 0.9%

Twice
8.6%

More than 11
times 4.7%
10 times 6.0%

■Travel Style

Friends
16.7%

Couple25.0%

Unclear12.0%

Unclear
16.8%
Package tour
32.2%

Individual
arrangement
38.7%

Package tourat destination
13.1%

Directly withairlines/hotels(incl online booking)
15.5%

Retail shops oftravel agencies
23.8%

Domestic
Travel agency
online ﬁrms
websites(such as Rakuten)
18.2%
Overseas
10.3%
online ﬁrms
(such as Expedia)
16.1%

Six times 1.9%
Seven times 2.0%27

26_27_2019_開催レ�ート_EG.indd 27

2020/01/16 9:40

2019 PR & Advertising Activities
Theme Copy, Key Visuals
In the context of the brand value as “One of the World’s Largest Travel Fairs” being
conducted during the first and second stages, 2014-2016 and 2017-2018, respectively, the B2C
platform has been further progressed and strengthened. “The Travel Event and Festival” wasappealed to the users in Osaka/Kansai, who meet the event for the first time.

Take your travel up a notch
Travel changes. You change.
Creative Concept

The concept was created to express an image of being passionately motivated by something;accentuated by elegantly eye-catching expressions. In addition, it was designed to stimulate
an attitude of travel, enabling people to dream and picture their “own next travel” amid thescenes of Japan and the five continents of the world in the background, with people dressed
up in travel fashion at each destination. This would evoke “a sense of hope and feeling” inawaiting their next trip, bringing about an “Uplifting feelings” moving ahead.

PR Activities

Official WEB

Beginning with the press briefing announcing the generaloutline of the event, a series of PR activities was developed,
including issuance of nine press releases, publicity for gift tickets
and additional press announcements, all of which helped generatesending of information and widened exposure. Also, consolidationof information from exhibitors/organizations and strengthening of
preliminary approaches centering on TV stations led to increased
major publicity, including long programs and live broadcasting
during the event, which helped achieve significant results.

Followers◆Results of PR Activities
Report of media counts: 318
Exposure volume: 1,889 Media TV: 15

At the popular live-coverage corner of information programs suchas 10-minute live broadcasting on the highly visible “Kansai Joho Netten” program by Yomiuri TV, “Mint!” of Mainichi Broadcasting Systemand “Hodo Runner” of Kansai Television, fairly extensive exposure was“Kansai Joho Net ten” (Yomiuri TV)
Oct. 24 (Thu)■Posting period: Mar. 1 - Oct. 31
・Page view counts: 4,048,124 PV
・Session counts: 701,875
・User counts: 413,911

Official SNS

Facebook 27,421
Twitter 4,757
Instagram 1,972(as of Oct. 31, 2019)

generated on trade days with announcements to attract general visitors.
Centering on the IR Gaming EXPO and travel simulation experience
contents using the latest technology, NHK and local television stations
also featured them in respective news programs, aiding in reaching a
new high in the level of exposure.

“Mint! (Mainichi Broadcasting System)
Oct. 25 (Fri)Newspapers / Magazines: 228 MediaAll major newspapers, including Asahi, Yomiuri, Sankei,
Mainichi and Nihon Keizai Shimbun, featured the event.
In addition, trade, local and sports newspapers also featured
major events such as Ministerial Round Table, the IR Gaming EXPO
and the opening ceremony from a variety of perspectives.
Nihon Keizai Shimbun (Evening, Osaka)
Oct. 24 (Thu)“Hodo Runner” (Kansai Television)
Oct. 25 (Fri)“Yasashii News” (TV Osaka)
Oct. 25 (Fri)WEB: 1,646 MediaIn addition to highly influential mass-media-based websites,
Yahoo! and LINE news with massive PV counts continued to featureand reprint the event with comprehensive coverage. Even in digital
media, articles of announcements featured by Fashion Press
with massive followers and TRILL andTripping, with a strong female following,
contributed to reaching more visitors.

Nihon Keizai
ShimbunJuly 9 (Tue)MainichiShimbunOct. 24 (Thu)

Mainichi Shimbun (Osaka)
Oct. 26 (Sat)Osaka Nichinichi Shimbun
Oct. 25 (Fri)Travel Watch WEB
live broadcast
Oct. 24 (Thu)Yahoo! News

Oct. 24 (Thu)28

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Advertising activities◆ Advertising Visuals (Example)◆Ad Supporting Organizations (Excerpts)
Business Category

Railway Companies

Travel / Airline-related
Companies

Public Administrations

Organization / Company Name
Osaka Metro
Kintetsu Group Holdings
Keihan Holdings
Nankai Electric Railway Corp.
West Japan Railway Company
Hankyu Hanshin Holdings
H.I.S.
Kansai Airports
Kinki Nippon Tourist Kansai
JTB Corp.
All Nippon Airways Co., Ltd.
Japan Airlines Co., Ltd.
Nippon Travel Agency
Meitetsu World Travel
Osaka Convention and Tourism Bureau
Osaka International Convention Center Corp.
Osaka International Business Promotion Center
Osaka CityThe Osaka Chamber of Commerce and Industry
Osaka Prefecture
Kansai Tourism Bureau
Union of Kansai Governments
Ministry of Land, Infrastructure, Transport and Tourism◆Others, TV / Newspaper / Magazine / Outdoor Ads

Area of Ad Support
Announcement ads usingtransit advertising (station
posters, train hanging
posters, digital signage),
information magazines andwebsites
Showing of ad visuals in
shops/facilities; distributionof mail magazines; andadvertising in information/
inflight magazines and on
websites

Display of advertisingvisuals in facilities andannouncement ads inmagazines/journals and on
websites●Tabi Channel (30-sec CF)●Cartoon Network (30-sec CF)●Kanko Keizai Shimbun (3-column)●Asahi Shimbun (Osaka evening edition)●Yomiuri Shimbun (Osaka morning edition)●GNBC (center full-page) and othertourism magazines●Tsutaya Ebisubashi Hit Vision (15-sec CF)●WING TRAVEL WEEKLY (Special
edition)◆Advance Announcement Tools●Event announcement posters (B3 size) 700 sheets [Suppliers]
Exhibitors, etc.
●Leaflets for general visitors (A4 size) 63,000 sheets [Suppliers] boardmember companies of Japan Association of Travel Agents (JATA), etc.
●Leaflets for trade visitors (A4 size) 29,000 sheets [Suppliers] boardmember companies of Japan Association of Travel Agents (JATA), etc.

29

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2019 Schedule / Venues
Schedule of Tourism Expo Japan 2019 Osaka / Kansai
Date

9：00

Venue

10：00

11：00

HYATT REGENCY OSAKA 3F,
Regency Ballroom BCD

Thursday,
Oct. 24

12：00

13：00

Opening Ceremony

14：00

15：00

Keynote Speech

12:30 - 12:45

16：00

13:30 - 14:25

HYATT REGENCY OSAKA 3F,
Regency Ballroom A

JAPAN TOURISM AWARDS
Commendation Ceremony

INTEX OSAKAINTEX Plaza / Sky PlazaUNWTO World Tourism Ethics Charter Signing Ceremony
15:30 - 15:45

Press Conference

14:40 - 15:10

12:45 - 13:30

17：00

18：00

19：00

20：00

21：00

22：00

Paris Notre Dame Relief Campaign
Presentation Ceremony
15:10 - 15:20
The 3rd TEJ Ministerial Round Table

15:45 - 17:45

WELCOME RECEPTION

18:30 - 20:00

Travel Showcase & In - booth Business Meetings
12:00 - 18:00
INTEX OSAKA
Exhibition Space Halls 1-6

Inbound Tourism Business EXPO 2019 / IR GAMING EXPO 201910:00 - 18:00

VISIT JAPAN Travel & MICE Mart (VJTM ) 201911:00 - 18:00
INTEX OSAKAHall 6 5F, Hall G

Regional Revitalization Networking Forum
15:00 - 17:00

INTEX OSAKAHall 5 Seminar RoomTourism Professional Seminar
12:30 - 18:00

INTEX OSAKAInternational Conference Hall

Digital Marketing Symposium
10:00 - 12:00

Overseas Travel Symposium
13:00 - 14:30

Entertainment Symposium
16:00 - 18:00

Prefectures and Government-designated Cities Tourist
Association (Federation) Chairmen’s Meeting
13:00 - 15:00

INTEX OSAKAHall 6 5F, Hall G

Japan Industrial
Tourism Forum
16:00 - 18:00

INTEX OSAKAINTEX Plaza, A Stage

Travel Industry Study Seminar
16:30 - 18:00

Friday,Oct. 25

Travel Showcase & In - booth Business Meetings
10:00 - 18:00
INTEX OSAKA
Exhibition Space Halls 1-6

Inbound Tourism Business EXPO 2019 / IR GAMING EXPO 201910:00 - 18:00
VJTM 2019

VJTM Networking Reception

9:30 - 18:00
INTEX OSAKAHall 5 Seminar Room

18:30 - 20:00

Tourism Professional Seminar
10:30 - 18:00
Travel Showcase (General Public Day)
10:00 - 18:00

Saturday,
Oct. 26

INTEX OSAKA
Exhibition Space Halls 1-6

IR GAMING EXPO 201910:00 - 18:00

VJTM 20199:30 - 14:30

Sunday,Oct. 27

Closing Ceremony / Grand Finale
16:30 - 17:00

Travel Showcase (General Public Day)
10:00 - 17:00

INTEX OSAKA
Exhibition Space Halls 1-6

IR GAMING EXPO 201910:00 - 17:00

Tourism Expo Japan 2019 Osaka / Kansai Venue
Hall 6,5, 5F Hall G
Oct. 24 (Thu)Regional Revitalization Networking Forum
Oct. 25 (Fri)
Prefectures and Government-designated
Cities Tourist Association (Federation)
Chairmen’s Meeting
Japan Industrial Tourism Forum

l 6C

Hal

Hall 6 Zone C
Oct. 24 (Thu) - Oct. 26 (Sat)VIST JAPAN Travel & MICE Mart (VJTM) 2019・J ointly held as a project hosted by Japan National Tourism
Organization (JNTO))(2F

INTEX Plaza Sky Plaza
Oct. 24 (Thu)
WELCOME RECEPTION

l 6A

Hal

Hall 3l 6B

HalHall 4

Hall 2

Sky Plaza
Hall 2-6 Zones A&B
Oct. 24 (Thu) & 25 (Fri)Travel Showcase & Business Meetings(Trade days)
Tourism Professional Seminar
Oct. 26 (Sat) & Oct. 27 (Sun)Travel Showcase (General Public Day)
Hall 5 Seminar Room
Oct. 24 (Thu) & Oct. 25 (Fri)Tourism Professional Seminar

INTEX Plaza Stage A
Oct. 25 (Fri)Travel Industry Study Seminar
Tourism Professional Seminar
Oct. 27 (Sun)Closing ceremony / Grand Finale

Hall 1
Oct. 24 (Thu) & Oct. 25 (Fri)
Inbound Tourism Business EXPO 2019
Oct. 24 (Thu) - Oct. 27 (Sun)IR GAMING EXPO 2019

INTEX Plaza
Hall 5

Hall 1

ter

Cen

ing

ld

Bui

Center Building 2F
IR Addiction Society
Oct. 24 (Thu)Oct. 25 (Fri)
Digital Marketing Symposium / Overseas Travel Symposium/ Entertainment Symposium
Oct. 24 (Thu) & Oct. 25 (Fri) Tourism Professional Seminar

HYATT REGENCY OSAKA
Oct. 24 (Thu)
Opening Ceremony
JAPAN TOURISM AWARDS Commendation
Ceremony
Keynote Speech
Press Conference
Paris Notre Dame Relief Campaign
Presentation Ceremony
UNWTO World Tourism Ethics Charter
Signing Ceremony
The 3rd TEJ Ministerial Round Table

ATC Hall Conference Room
Oct. 24 (Thu) & Oct. 25 (Fri)Tourism Professional Seminar
Conference Programs

30

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List of Tourism Expo Japan 2019 Osaka / Kansai Sponsors, Supporting Organizations
Organizers: JAPAN TRAVEL AND TOURISM ASSOCIATION (JTTA) / Japan Association of Travel Agents (JATA) / Japan National Tourism Organization (JNTO)
Organizing Committee<Chairman>
Kenichiro Yamanishi

Chairman & CEO, JAPAN TRAVEL AND TOURISM ASSOCIATION<Vice Chairmen>
Chairperson, Japan Association of Travel Agents (JATA)
Hiromi Tagawa
President, Japan National Tourism Organization (JNTO)
Satoshi Seino<Members>
San-e Ichii	Managing Director & Secretary General, Visual Industry Promotion Organization
Chairman of the Board, ANA HOLDINGS INC.
Shinichiro Ito
Representative Director, Chairman, Japan Airlines Co., Ltd.
Yoshiharu Ueki
Toru Obata
President and Chief Executive Officer, East Nippon Expressway Co., Ltd.
Katsuhiko Kawazoe	Vice Chairman, Council for Global Communication Development and Promotion
Senior Vice President, NIPPON TELEGRAPH AND TELEPHONE CORPORATION
Jungo Kikuma
CHAIRMAN & C.E.O., World Air-Sea Service Co., Ltd.
Chairman, JAPAN RYOKAN & HOTEL ASSOCIATION
Shigeki Kitahara
President, Japan Hotel Association
Takashi Kobayashi
Takashi Goto	President and Representative Director, President and Chief Executive Officer,
SEIBU HOLDINGS INC.
Masanobu Komoda Chair, Committee on Tourism, Keidanren (Japan Business Federation)
Koji Kondo
Vice President, ALL NIPPON TRAVEL AGENTS ASSOCIATION
President and Chief Executive Officer, Mitsui Fudosan Co., Ltd.
Nobuaki Sakamaki
President, TOBU Top Tours Co., Ltd.
Senior Executive Officer, EAST JAPAN RAILWAY COMPANY
Mikiko Sakamoto
Koremitsu Sannomiya Board Member, Senior Executive Officer, JCB CO., LTD.
Chairman, Okinawa Convention & Visitors Bureau
Yoshiro ShimojiCommissioner, Japan Sports Agency
Daichi Suzuki
Vice Chairman, Kansai Economic Federation
Kazuo Sumi
Chairman, Hankyu Corporation
Toru Takahashi
Chairman, Board of Airline Representatives in Japan (BOAR)
Managing Director, Japan and Micronesia Sales, United Airlines, Inc.
Hiroyuki Takahashi
President & CEO, JTB Corp.
Commissioner, Japan Tourism Agency
Hiroshi Tabata
Chairman, EAST JAPAN RAILWAY COMPANY
Tetsuro Tomita
Toshio Torii	Director-General, Nature Conservation Bureau, Ministry of the Environment,
Government of Japan
Takeo Hirata	Secretary General of the headquarters for the Tokyo 2020 Olympic andParalympic Games and Special Adviser to the Cabinet
Shinichi Fukushima Chairman, Osaka Convention & Tourism Bureau
Toshimitsu Fujiki	Director-General for Commerce and Service Industry Policy, Ministry of
Economy, Trade and Industry
Director of Japan, France Tourism Development Agency (Atout France)
Frederic Mazenq
PRESIDENT, CHIEF EXECUTIVE OFFICER, Nippon Travel Agency Co., Ltd.
Akihiro Horisaka
Commissioner for Cultural Affairs
Ryohei Miyata
Akinori Muramatsu	Director General, Bureau of Industrial and Labor Affairs, TOKYO METROPOLITANGOVERNMENT
Michiyoshi Wadabayashi	Chairman, Japan Private Railway Association
Chairman of the Board, Kintetsu Railway Co., Ltd.
<Auditors>
Masato Tanaka
Masaaki Hiraoka

Officer, Tanaka Masato Tax Accountant OfficeSenior Director, Internal Audit, ANA HOLDINGS INC.

Executive Committee<Chairman>
Hiromi Tagawa

Chairperson, Japan Association of Travel Agents (JATA)<Vice Chairman>
PRESIDENT & COO, JAPAN TRAVEL AND TOURISM ASSOCIATION
Shigeto Kubo
Executive Vice President, Japan National Tourism Organization (JNTO)
Tsutomu Shimura<Special Advisor>
Chief, UNWTO Regional Support Office for Asia and the Pacific
Yoshiaki Hompo<Members>
Katsuya Igarashi	Regional Promotion Division GM, THE JAPAN CHAMBER OF COMMERCE &INDUSTRY
Kenya Inada
Executive Vice President, Marketing, ALL NIPPON AIRWAYS CO., LTD.
Norihiko Imaizumi	Chair, Sub-Committee on Planning, Committee on Tourism, Keidanren (Japan
Business Federation)
Deputy President, DAI-ICHI LIFE RESEARCH INSTITUTE INC.
Executive Officer, JTB Corp.
Takehiko Utagawa
Shuichi Endo	Executive Officer, Leisure Business Department, Head of Overseas Purchasing& Products Management, JTB Corp.
Atsushi Otsuki	Executive Director and Senior Executive Officer, Individual Travel Sales
Headquarters Head, General Manager, NIPPON TRAVEL AGENCY CO., LTD.
Yoriyuki Kashiwagi
Executive Officer, Japan Airlines Co., Ltd.
Katsushi Kato
Director of General Affairs, JAPAN TRAVEL AND TOURISM ASSOCIATION
Susumu Kato
Deputy Director-General, Japan Tourism Agency
General Manager, Overseas Travel Department, KNT-CT Holdings Co., Ltd.
Jun Kawano
Yutaka Kidawara	Representative of Secretariat, Council for Global Communication Development
and Promotion
VICE-PRESIDENT, JAPAN TRAVEL AND TOURISM ASSOCIATION
Minoru Kubota
Hideaki Kuroda
GENERAL MANAGER, Tourism Strategy Office, EAST JAPAN RAILWAY COMPANY
Yasuhiro Kobayashi Secretary General, Kansai Branch, JAPAN TRAVEL AND TOURISM ASSOCIATION
Fukuei Saito
Deputy Director-General, Japan Sports Agency
Tadashi Shimura
President, Japan Association of Travel Agents (JATA)
Hirohisa Tsuruta	Director General for Planning and Promotion of the headquarters for the Tokyo
2020 Olympic and Paralympic Games and Special Adviser to the Cabinet
Managing Director, MIKI TOURIST
Tetsunori Dambara
Naoko Nakajima	Director, Visitor Use Promotion Office, National Park Division, Nature
Conservation Bureau, Ministry of the Environment GOVERNMENT OF JAPANToshifumi Makita	Deputy Secretary General, Director / Film & Video Dept., Visual Industry
Promotion Organization
Akiko Matsumoto	Senior Director, Tourism Division, Bureau of Industrial and Labor Affairs, TOKYOMETROPOLITAN GOVERNMENT
Director General, Agency for Cultural Affairs
Takayuki Mori
Michinori Yamasaki Executive Vice President, Japan National Tourism Organization (JNTO)
Professor, Faculty of Business Management, J.F.Oberlin University
Yasuhiro Watanabe
Senior Executive Director, Osaka Convention & Tourism Bureau
Takashi Yoshida<Observer>
Norihiro Mejima

Secretary General, Okinawa Convention & Visitors Bureau

Tourism Expo Japan Osaka / Kansai Council<Chairman>
Shinichi Fukushima Chairman, Osaka Convention & Tourism Bureau<Vice Chairman>
Ryoichi Nakano	Director, General Manager of Regional Development Division, Osaka Chamberof Commerce and Industry<Members>
Yoshitaka Ejima	Director General, Osaka Promotion Bureau, Department of Civic and Cultural
Affairs, Osaka Prefectural Government
Kenichi Eto
Director, Corporate Strategy Division, Kintetsu Group Holdings Co., Ltd.
Junichi Otsuka
EXECUTIVE OFFICER, Hankyu Hanshin Holdings, Inc.
	Senior Managing Director, Corporate Planning · Public Relations · Personnel ·General Affairs Dept. Hankyu Corporation
Kenji Kondo	Director, Union of Kansai Governments, Region-Wide-area Tourism, Culture andSports Promotion OfficeE xecutive Officer, Deputy Chief Commercial Officer (Aeronautical), Kansai Airports
Kiyotaka Tanaka
Yoshitaka Toi
Representative Director, KANSAI Tourism Bureau
President, Osaka International Business Promotion Center
Kazuo Nakamura
Yukinori Nishizawa	Department Manager, Corporate Management Office, Business Promotion
Group, Co-creation of Sightseeing Opportunities, Keihan Group Sales Promotion
Center for Tourism, KEIHAN HOLDINGS CO., LTD.
Manabu Nojima	DIRECTOR, GENERAL MANAGER, INDUSTRIAL AFFAIRS DEPARTMENT, KANSAIECONOMIC FEDERATION (KANKEIREN)
Shigeo Hirose	Managing Director, Secretary General, Kansai Keizai Doyukai (Kansai
Association of Corporate Executives)R ailway Business Unit, General Manager of Sales Division, Osaka Metro Co., Ltd.
Munehisa Masuda
Shunsuke Mizuno	Chief Manager, Inbound and World Expo IR Promotion Division, InboundBusiness Department, Nankai Electric Railway Co., Ltd.
Ryo Miyata	Director, Tourism Department KANSAI DISTRICT TRANSPORT BUREAU, Ministryof Land, Infrastructure, Transport and Tourism
Hiroshi Muro	Executive Officer, Senior General Manager of Marketing Department, WEST
JAPAN RAILWAY COMPANY
Hirokazu Yamamoto	Director General for Tourism, Culture and Sports Economic Strategy Bureau,
Osaka City Government
Special Cooperation All Nippon Travel Agents Association (ANTA)
Special Support Osaka Convention & Tourism Bureau
Regional Support Tourism Expo Japan Osaka/Kansai Council
Support Ministry of Land, Infrastructure, Transport and Tourism / Japan Tourism Agency / Ministry ofInternal Affairs and Communications / Ministry of Foreign Affairs / Japan Sports Agency / Agency
for Cultural Affairs / Ministry of Agriculture, Forestry and Fisheries / Ministry of Economy, Tradeand Industry / Ministry of the Environment / Japan External Trade Organization / Japan Business
Federation / Kansai Economic Federation / Kansai Association of Corporate Executives / The Japan
Chamber of Commerce and Industry / The Tokyo Chamber of Commerce and Industry / The Osaka
Chamber of Commerce and Industry / KANSAI Tourism Bureau
Planning / Operation Tourism Expo Japan Promotion Office
Official Sponsor JCB Co., Ltd.
Sponsors◉ Travel Showcase
Gold Sponsors: Philippine Department of Tourism / Kansai Airports
Silver Sponsors: Guam Visitors Bureau / Japan Airlines Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD.
/ WEST JAPAN RAILWAY COMPANY / Hankyu Hanshin Holdings, Inc. / Kintetsu Group Holdings Co.,
Ltd. / NARITA INTERNATIONAL AIRPORT CORPORATION
Bronze Sponsors: Oriental Land Co., Ltd. / Japan Airport Terminal Co., Ltd./ Tokyo International Air
Terminal Corporation / Tokio Marine & Nichido Fire Insurance Co., Ltd. / Otsuka PharmaceuticalCo., Ltd.
Allied Sponsors: East Japan Railway Company / Central Japan Railway Company / Hokkaido
Railway Company / Shikoku Railway Company / Kyushu Railway Company◉ Tourism EXPO Japan Forum
VIP Visitor Pass Sponsor: Tourism Authority of Thailand
Tourism Expo Japan Bag Sponsor: Travel Marketing & Assistance Inc.
◉ WELCOME RECEPTION
Silver Sponsors: Japan Airlines Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD.
Bronze Sponsor: ITO EN, LTD. / Suntory Holdings Limited
Operational Cooperation: Osaka Prefecture Government
Support: okonomiyaki CHIBO / takoyaki KUKURU / Maxpart Corporation / Japan Council for
Promotion of Sake Brewery Tourism◉ Business Meetings
Pre-arranged Appointment Business Meetings Sponsor: OAG Aviation Worldwide Limited
Advertising Sponsors◉ Off-site Advertising
Entrance Gate Advertisement: JCB Co., Ltd. / Philippine Department of Tourism / Kansai Airports /Malaysia Tourism Promotion Board / Ministry of Tourism of Indonesia / Tourist Office of Spain
INTEX Plaza Pillar Advertisement: JCB Co., Ltd. / Guam Visitors Bureau / Italian State Tourism Board – ENIT
Pillar Advertisement: EGYPTIAN TOURISM PROMOTION BOARD◉ On-site Advertising
Hanging Banner Advertisement: JCB Co., Ltd / Guam Visitors Bureau / Japan Airlines Co., Ltd. / ALL
NIPPON AIRWAYS CO., LTD. / WEST JAPAN RAILWAY COMPANY / Hankyu Hanshin Holdings, Inc. /Kintetsu Group Holdings Co., Ltd. / NARITA INTERNATIONAL AIRPORT CORPORATION / Ministry of
Tourism of Indonesia / JTB Corp.
Hall Pillar Advertisement: Kyushu Tourism Promotion Organization / Okinawa Convention & Visitors Bureau
Passageway Floor Sheet Advertisement: NARITA INTERNATIONAL AIRPORT CORPORATIONSky Praza Poster Boad Advertisement: Tokio Marine & Nichido Fire Insurance Co., Ltd.
◉ On-site Promotion
Travel Showcase Official Guide Advertisement: JCB Co., Ltd. / Philippine Department of Tourism /Kansai Airports / Guam Visitors Bureau / Japan Airlines Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD.
/ WEST JAPAN RAILWAY COMPANY / Hankyu Hanshin Holdings, Inc. / Kintetsu Group Holdings Co.,
Ltd. / NARITA INTERNATIONAL AIRPORT CORPORATION / Ministry of Tourism of Indonesia / Macao
Government Tourism Office / EGYPTIAN TOURISM PROMOTION BOARD / Suntory Beer Ltd. / JTBMedia Retailing Corp.
DAILY NEWS Advertisement: EGYPTIAN TOURISM PROMOTION BOARD / Malaysia Tourism
Promotion Board
Brochure Distribution: Kansai Airports / Japan Airlines Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD. /NARITA INTERNATIONAL AIRPORT CORPORATION / Try and E CO., LTD.
◉ Web Promotion
Web Banner Advertisement: NARITA INTERNATIONAL AIRPORT CORPORATION / Ministry of Tourismof Indonesia
Pass Holder Advertisement: Tourism Authority of Thailand(* random order)(as of Sept. 30, 2019)31

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Tourism Expo Japan 2020

Okinawa Resort Forum & Exhibition

Tourism Expo Japan 2020 Okinawa offers the most valuable business occasion for
tourism industry professionals with a variety of focused themes such as ocean
and nature resorts.
[ D A T E S ] Oct. 29 (Thu.) - Nov. 1 (Sun.), 2020
[ V E N U E ] Okinawa Convention Center and Surrounding Facilities[ VISITORS ] 36,000 Visitors (Trade/Press : 1,000, General Public : 35,000)[ ORGANIZER ] Japan Travel and Tourism Association (JTTA), Japan Association of Travel
Agents (JATA), Japan National Tourism Organization (JNTO)[S IMULTANEOUSLY ResorTech Okinawa, Okinawa International IT Trade Fair
HELD ][JOINTLY HELD ] VISIT JAPAN Travel Mart (VJTM) 2020 -EAST ASIA- (Tentative)● Hold appointment-based business meetings with 200 workers in charge of planning in travel companies (domestic/
overseas) throughout Japan● Set speed networking with buyers who are in charge of planning● Conduct a sneak preview with 70 travel agency employees in charge of inbound travel planning (VJTM buyers)● Take advantage of growing the traveling population and visitors, opportunities to appeal to Okinawans with positive
buying● Conduct the 4th TEJ Ministerial Round Table under the theme of Maritime Resorts, and deliver messages to media.

Now accepting applications for exhibition！
Tokyo Exhibition Offers Rich Business Results!!

TEJ Tokyo Business Meeting
This is an enriched and productive occasion to meet with about 300 of the tourism industry
professionals and buyers to develop and plan tour products.

[ D A T E S ] Sept. 10 (Thu.) - 12 (Sat.), 2020
[ V E N U E ] Hall A & B, Aomi Exhibition Halls, Tokyo Big Sight● Number of buyers in Business Meeting: 300 (Outbound buyers: 200 / Domestic & inbound buyers: 100)

https://t-expo.jp/en/biz
Contact: Tourism EXPO Japan Promotion OfficeE-mail:event@t-expo.jp Phone: +81(0)3-5510-2004
TOPIC

Tourism Expo Japan2019 ➡2020
Handover Ceremony & Reception was Held

"Handover Ceremony" was held to hand over the TEJ flag from the 2019 “Osaka-Kansai” to 2020
host “Okinawa” on Friday, October 25, in the Okinawa Convention & Visitors Bureau booth. About
150 people including TEJ2019 (Osaka) management officials, exhibitors and buyers participated.
In addition to the ceremony, Okinawa Karate Performance, Eisa Dance, a Kachashi dance, etc. were
held, successfully passing on the baton from Osaka-Kansai to Okinawa.
From left: Miki Fukuzato, MISS OKINAWA Clean Green Gracious, Shinichi Fukushima, Chairman, Tourism
Expo Japan 2019 Osaka / Kansai Council, Hiromi Tagawa, Chairman, Tourism Expo Japan Executive
Committee, Yoshiro Shimoji, Chairman, Tourism Expo Japan 2020 Okinawa Council, Moritake Tomikawa,
Leader, Tourism Expo Japan 2020 Okinawa holding cheering team.
2020.01.24

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