Home > Press release > April 1,2003

New joint venture company established by ZEON Corporation and FujitsuSocial Science Laboratory Limited, to provide CRM solutions focused on
Sales Force Automation (SFA).
April 1,2003
ZEON Corporation (2-6-1 Marunouchi, Chiyoda-ku, Tokyo; President & CEO: Katsuhiko Nakano;hereafter ZEON) and Fujitsu Social Science Laboratory Limited (1-403 Kosugi, Nakahara-ku,Kawasaki, Kanagawa; President: Kiyoshi Saito; hereafter Fujitsu SSL) have announced theestablishment of Anthos Information Systems Co., Ltd., as a joint venture, eﬀective April 1,2003. The new company is a spin-oﬀ of the software services sales division of ZEONâ€™s wholly
owned subsidiary ZEON Information System Co., Ltd. (President: Masanobu Inoue; hereafter
ZEON Information System).
ZEON Information System is positioned as a specialized company for information systems ofZEON Corporation that primarily produces chemical materials including synthetic rubbers,chemical compounds, and specialty plastics. The company demonstrates a high level of expertisein POP* and CRM* systems for improving eﬃciency based on production sites demand, and it
possesses a wealth of experience in constructing systems related to material production.
Fujitsu SSL provides a wide range of customers with â€œPoweredSolution,â€ a line of solution
services that supports customer businesses through IT utilization. â€œPoweredSolutionâ€oﬀers CRM solutions, including construction of call centers and one-to-one services on websites.
The new company will combine IT technology experts from ZEON Information System who bringa user perspective, and IT technology experts from Fujitsu SSL, who possess cutting-edge
technology, to provide comprehensive solutions, especially in the ﬁelds of CRM/SFA*.
1. Corporate Proﬁle(1) Company Name: Anthos Information Systems Co., Ltd.
(2) President: Yoshiteru Fukushima (former Representative Director of ZEON InformationSystem Co., Ltd.)(3) Capital: 30 million yen (Shareholding breakdown: 51% ZEON, 49% Fujitsu SSL)
(4) Location: Higashiyama Building 7th Floor, 1-1-2 Higashiyama, Meguro-ku, Tokyo(5) Date of Establishment: April 1, 2003
2. Business of the New Company
The company will provide sales of CRM/SFA licenses for customers in such industries asmaterials, pharmaceuticals, construction, ﬁnancing, and life insurance, as well as CRM solutions
to complement sales. Use of the â€œPivotal CRM Suiteâ€ supports customer services
encompassing the whole company through the uniﬁed management of customer data, thereby
enabling the company to provide construction services for CRM systems, centered around sales
force automation (SFA). Looking ahead, the company will establish a solution provision system,
including system construction services with total IT utilization, and will strive to enable
customersâ€™ businesses to ﬂourish along with the blossoming of Anthos.
3. About ZEON
URL: http://www.zeon.co.jp
ZEON is a chemical corporation established in 1950 that produces and markets such products assynthetic rubbers and latices, chemicals, specialty chemicals, information materials, specialty
plastics, environmental materials, precision-processed products, and medical equipment. ZEON
was the ﬁrst Japanese company to produce synthetic rubbers and it developed the renowned
GPB process to produce butadiene, the major material for synthetic rubber and the focus ofmany overseas technological transfers. ZEON is also the only company in the world with thetechnology for the comprehensive utilization of C5 fraction obtained from naphtha cracking.
ZEON aims to contribute to the preservation of the global environment and the prosperity ofhumanity through its exclusive technology as a source of pride across the world, and to live up
to the corporate name â€œZEON,â€â€œeonâ€ (eternity).

which is a compound of â€œgeoâ€(Earth) and4. About Fujitsu SSL
URL: http://www.ssl.fujitsu.com/Fujitsu SSL, a member of the Fujitsu Group, has been expanding its business mainly in softwaredevelopment, from basic software to applications and computer system construction. Based onthese technologies, it provides solution services suitable for such industries as distribution,manufacturing, telecommunication, and local government. The company was authorized as aSystem Integrator in 1990, acquired ISO 9001 certiﬁcation in 1996 and has currently establishedâ€œPoweredSolution,â€ a cluster of solutions that powerfully stages customerâ€™s success inbusiness, providing services across a wide range of ﬁelds, including data warehouse, geographic
information systems (GIS), EAI, ERP, CRM, network construction, and security measures.
5. Trademarks
All product names are trademarks or registered trademarks of their respective companies.
6. GlossaryPOP: Point Of Production (Information collection at point of production)
CRM: Customer Relationship Management. A method adopted by corporations to build long-term
relationships with customers by applying information systems.
SFA: Sales Force Automation. Sales activity enhancement support to improve eﬃciency in thesales segment of a corporation through utilization of information and telecommunication
technologies such as PCs and the Internet. SFA means also that the information systems
implement this support.

ZEON Corporation
Shiozaki, Public Relations Department
Tel: +81-3-3216-2747
Fax: +81-3-3216-1806
E-mail: S.Shiozaki@zeon.co.jp
Fujitsu Social Science Laboratory Limited
Hiramatsu, Marketing Promotion Oﬃce,
Marketing Promotion Division
Tel: +81-44-739-1520
Fax: +81-44-739-1539
E-mail: si-sales@ssl.fujitsu.com
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