REPORT

Tourism Expo Japan 2018
September 20 (Thu) – 23 (Sun), 2018
Tokyo Big Sight
Tokyo Conference Center Ariake

No. of Exhibitors

136 countries / regions
Japan’s 47 prefectures
1,441 companies andorganizations

No. of Visitors

A total of 207,352

25,928
Sept. 21 (Trade / Press Day) 40,345
Sept. 20 (Trade / Press Day)

Sept. 22 (General Public Day) 74,021
Sept. 23 (General Public Day) 67,058

Organizers: Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), Japan National Tourism Organization (JNTO)

Tourism EXPO Japan 2018

Draws 207,352 Visitors, Topping Record
sake breweries) tourism, resort wedding and adventures.
Futuristic hands-on contents including virtual-reality
experiences among a wide range of 4DX attractions attracted
many visitors.
Tourism EXPO Japan 2019 will be held in Osaka (INTEXOSAKA) for the first time from Thursday, Oct. 24 throughSunday, Oct. 27 2019. With the Kansai Region attracting more
world-class major events, organizers are continuing to placejoint efforts to further expand demand for tourism businesses.

Tourism EXPO Japan (TEJ) 2018, which ran from Thursday,
Sept. 20 to Sunday, Sept. 23 at Tokyo Big Sight, drew a recordbreaking 207,352 visitors. Organized by the Japan Travel andTourism Association, the Japan Association of Travel Agents(JATA) and the Japan National Tourism Organization (JNTO),
the event drew 1,441 corporations and organizations from 136
countries and regions, including 47 Japanese prefectures, newsetting record highs.
Sept. 20 and Sept. 21 (trade/press days) were highlighted by
keynote speeches and the 2nd TEJ Ministerial Round Table
where tourism ministers and government leaders from 13
countries and representatives of the four tourism organizations
including the United Nations World Tourism Organization(UNWTO) gathered. They also included a WELCOMERECEPTION, the JAPAN TOURISM AWARDS ceremonyand Thematic Symposia. The event served to transmit a global
vision under the theme “Managing Sustainable Tourism forCommunity Development.” Also, the travel showcase was
extended to four days and business meetings on a pre-arranged
appointment basis were conducted for two days. The number ofbusiness meetings during the event reached 7,450, up 8% from2017, reflecting an increase in the effective level.
“A journey beyond anything you could imagine.” served
as the theme for both trade and public visitors. In line withdiversifying styles of travel in recent years, new areas werecreated under themes as industrial tourism, sakagura (Japanese

From left: Shigeto Kubo, President & COO, Japan Travel and Tourism Association;
Hiromi Tagawa, Chairman, Japan Association of Travel Agents; Zurab Pololikashvili,
Secretary-General, World Tourism Organization (UNWTO); Satoshi Seino, President,
Japan National Tourism Organization (JNTO)■ Results of Tourism EXPO Japan

No. ofExhibitors

2014

2015

2016

2017

151 countries / regions

141 countries / regions

140 countries / regions

130 countries / regions

Japan’s 47 prefectures

Japan’s 47 prefectures

Japan’s 47 prefectures

Japan’s 47 prefectures

1,129 companies and organizations

1,161 companies and organizations

1,181 companies and organizations

1,310 companies and organizations

41,063

Sept. 24 (Trade / Press Day)

5,860

Sept. 22 (Trade / Press Day)

7,011

Sept. 21 (Trade / Press Day)

8,671

Sept. 27 (General Public Day) 61,649

Sept. 25 (Trade / Press Day)

40,622

Sept. 23 (Trade / Press Day)

42,023

Sept. 22 (Trade / Press Day)

42,057

Sept. 28 (General Public Day) 54,877

Sept. 26 (General Public Day) 64,959

Sept. 24 (General Public Day)

70,012

Sept. 23 (General Public Day) 74,040

Sept. 25 (General Public Day) 66,798

Sept. 24 (General Public Day) 66,809

Sept. 26 (Trade / Press Day)

No. ofVisitors

2

A total of

157,589

Sept. 27 (General Public Day)

62,161

A total of

173,602

A total of

185,844*Visitors of JAPAN NIGHTS' street
events at Nihonbashi Area : 15,200

A total of

191,577

Tourism EXPO Japan 2018's

4 Events

World’s tourism leaders gather
Keynote speeches and the Ministerial Round Table coupled with the World Tourism Organization (UNWTO) and World Travel
and Tourism Council (WTTC)❶ Tourism EXPO Japan 2018 Forum & Seminars

Two-day exhibition business meetings provided business opportunities among exhibitors, buyers and cross-industry companies
held while themed tourism areas – domestic, inbound and outbound – could be strengthened in the travel showcase❷ Exhibition Business Meetings

7,450 business meetings during the event (up 8% from 2017)/2,257 exhibition booths

Number of applicants grew (261 in 2018, up 9% from 2017)! New awards created; enlightening the “Power of Tourism” at home
and abroad while aiming for the realization of a “Tourism Nation”❸ JAPAN TOURISM AWARDS

It created business chances for TEJ exhibitors, sellers/buyers, VJTM buyers and tourism industry VIPs; and strengthened
networking❹WELCOME RECEPTION

Technologies and services to support tourism

Inbound Tourism Business EXPO (co-organized by Nikkei Inc.)PICK UP！
Joint Appeal to Expand Japan-Korea Tourism Exchanges

Announcement Ceremony Japan-Hong Kong Tourism Year 2019

The three organizations – the Japan National Tourism Organization (JNTO), the Japan Association ofTravel Agents (JATA) and the Korea Association of Travel Agents (KATA) – on Sept. 20 jointly announced
an appeal to expand tourism exchanges between the two countries amid the natural disasters that
hit the summer and fall season, affecting two-way
tourism.
With the aim of achieving the bilateral tourism
target of 10 million in 2018, joint advertising activities
with JNTO, Korean carriers and travel agencies
together were stepped up after September 2018.
In addition to upping efforts to stimulate travel
demand among consumers, they strengthened their
From left: Satoshi Seino, President, Japan National Tourism
cooperative framework of gathering and providing Organization (JNTO); Yang, Moo Seung, Chairman, Korea
Association of Travel Agents (KATA); Hiromi Tagawa, Chairman,
information among tourism industry players between Japan Association of Travel Agents (JATA); Hiroshi Tabata,Commissioner, Japan Tourism Agency, Ministry of Land,the two countries.
Infrastructure, Transport and Tourism

The Japan Tourism Agency of the Ministry of Land, Infrastructure, Transport
and Tourism, Japan National Tourism Organization (JNTO) and Hong Kong
Tourism Board joined forces to create the “Japan-Hong Kong Tourism Year2019” to further expand tourism between Japan and Hong Kong. It kicked off
with an announcement ceremonyo n S e p t . 2 1. F o c u s i n g o nboosting exchanges, particularly
between Hong Kong and regional
towns and cities in Japan. The
participants plan to maintain andextend air routes by stimulating abalanced two-way demand andMembers of the Japan Tourism Agency of the Ministry
conducting joint activities.
of Land, Infrastructure, Transport and Tourism; Japan
National Tourism Organization (JNTO); Hong Kong
Tourism Board; and people related to tourism

3

2018 Official Events / Forum
Sept 20 (Thu) 9:30 – 9:45
Tokyo Big Sight, West Exhibition Hall 3

Opening Ceremony

Hiromi Tagawa, Chairman,
Japan Association of Travel Agents

Keiichi Ishii, Minister, Ministry of Land,
Infrastructure, Transport and Tourism

Biggest-Ever Tourism EXPO Japan Opens
Global Tourism Leaders Meet Under Theme of “Managing Sustainable Tourism for Community
Development!”
At the opening ceremony on the first day, Hiromi Tagawa,Chairman, Tourism EXPO Japan (TEJ) Planning Committee, said
that, “Despite various negative factors such as terrorism and refugee
issues faced by international tourism, more than 1.32 billion peopleinteracted with one another and made an impact on the economy andsociety in 2017. Tourism plays an important role in job creation, peaceand recovery from disasters. TEJ is a comprehensive tourism event that
represents Japan and the world, underscoring the “Power of Travel”.
Amid the goals set to achieve 40 million inbound and 20 million
Japanese outbound visitors by 2020, Japan would like to play a key rolein global tourism.”

Keynote Speech
Theme

Guests: K eiichi Ishii, Minister, Ministry of Land, Infrastructure, Transport and Tourism / Kazuo
Yana, Parliamentary Vice-Minister, Ministry of Land, Infrastructure, Transport and Tourism/ Hiroshi Tabata, Commissioner, Japan Tourism Agency Ministry of Land, Infrastructure,
Transport and Tourism
Organizers: S higeto Kubo, President & COO, Japan Travel and Tourism Association / Hiromi
Tagawa, Chairman, Japan Association of Travel Agents / Satoshi Seino, President,
Japan National Tourism Organization

Tokyo Big Sight, West Exhibition Hall 3
Sept 20 (Thu), 10:25 - 11:05

Managing Sustainable Tourism for Community Development

In their keynote speeches, UNWTO and WTTC leaders stressed
the importance of achieving sustainable tourism by industry players
and called on the need for innovations, partnerships and long-term
strategic planning.
U N WTO’s Secretar y-Genera l Zurab Pololi kashv i li said
that, “the number of international travelers worldwide exceeded
1.3 billion and tourism now generates some 10% of the world’s
GDP and employment but it is also necessary to see growth inquality not just quantity. Pointing to WTO’s efforts -- including
innovation promotions, suppor t for mid-to-sma l l business
operators supporting such innovations and education to strengthenindustrial infrastructures based on achieving the 2030 Sustainable
Development Goals (SDG) set by the United Nations -- he also said
that it is necessary for all players to beef up partnerships between thecentral and regional governments/communities and also between
travelers and local residents at destinations.
WTTC’s President & CEO Gloria Manzo, in discussing how
the growth in tourism outpaced that of the global economy forthe seventh straight year, gave special recognition to the Japaneseindustry for its remarkable progress. Meanwhile, she expressed
concern about various global issues coming to a head, already withover-tourism cited at tourist destinations worldwide as the numberof world travelers is expected to reach 1.8 billion in 2030. “We now
face chances and challenges at the same time and it is necessary for
us to be ready for the future,” Manzo said. Referring to the resultsof research that WTTC conducted, she also pointed to the need for4

Keiichi Ishii, Minister of Land, Infrastructure, Transport andTourism, in his remarks to attendees, referred to the progress of steadyrecovery efforts in Osaka and Hokkaido, both hard hit by natural
disasters this summer. “It is important for the government to convey
accurate information to prevent the rise of misinformation. We would
like to work on a rebound in tourism demand.”Collaboration:

Zurab Pololikashvili

Gloria Guevara Manzo

Keynote speaker
Zurab Pololikashvili

Secretary-General, World Tourism Organization (UNWTO)

Gloria Guevara Manzo

President & CEO, World Travel & Tourism Council (WTTC)the formation of long-term strategic planning; continual updating offact base; and enhancing ties with regional communities.
Beginning this year, WTTC participated in a co-sponsorship.
The WTTC Networking Reception was conducted on the same dayfrom 5 p.m. at Tokyo Conference Center Ariake.

The 2nd TEJ Ministerial
Round Table
Theme

Tokyo Conference Center Ariake 4F, Hall B
Sept 20 (Thu), 14:30 - 16:30

Managing Sustainable Tourism for Community Development Collaboration:

19 VIPs, 13 Ministers, Four Tourism Organizations Share
Cases of Regional Sustainable Development
For the second straight year, the Ministerial Round Table
was conducted again with this year welcoming tourism ministers
representing 13 countries from Asia, Europe, Africa and Central/
South America, five officials from four international tourism
organizations, including the United Nations World Tourism
Organization (UNWTO), the World Travel and Tourism Council(WTTC), the Pacific Asia Tourism Association (PATA) and firsttimer Adventure Travel Trade Association (ATTA) who gathered
under one roof. Led by moderator Anita Mendiratta, the 19
leaders were joined by Yuriko Koike, Governor of Tokyo; andHiroshi Tabata, Commissioner of Japan Tourism Agency.
In his opening remarks, UNWTO’s Secretary-General Zurab
Pololikashvili said that TEJ is invaluable as a venue where suchimportant players can gather with hopes of sharing innovativeideas. Speeches touched on current examples in each country,
including sustainable community development, and particularly
the case of popular Boracay Island in the Philippines, which was
temporarily closed to protect the environment.

Moderator's Perspective

Sharing Tourism's Diverse Power
Anita Mendiratta
Founder and President of CACHET Consulting

We live at a time when the world is struggling tocome together.
There is nothing more precious than seeing
people say, “I see you,” and “I respect you”
to each other. Through travel and tourism, people in the world are
opening their minds and hearts to the concept of difference. For
tourism to grow sustainably and to bring the world closer together, thecollective force needs to be used to consider how to work together
as a community. In the face of diverse difficulties, we celebrate andgrieve together as one world.

Two Private Sectors Signed the Commitment to the
UNWTO Global Code of Ethics for Tourism
Asahi Travel International Chairman Nobuhisa Fukuda and Tobu
Top Tours President Nobuaki Sakamaki signed the commitment.
Japan Tourism Agency Commissioner Hiroshi Tabata, UNWTO
Headquarters Secretary-General Zurab Pololikashvili and UNWTO
Regional Support Office for Asia & Pacific Chief and a member ofWorld Committee on Tourism Ethics Yoshiaki Hompo participated in
the signing ceremony. The commitment has been officially signed by
553 companies and organizations in 73 countries and five regions
on the globe.

5

2018

Official Events / ForumThe 2nd TEJ Ministerial Round Table

6

Balance Between Growth & Preservation

Support Entrepreneurs as Key to Growth

H.E. Bernadette Romulo-Puyat

H.E. Eriks Eglitis‘High Value, Low Volume’

H.E. Chhimmy Pem

Secretary of Tourism, Republic of the Philippines

Vice Minister and State Secretary
Ministry of Economics, Republic of Latvia

Director, Tourism Council of Bhutan
Kingdom of Bhutan

Tourism in thePhilippines is booming, yet
our c oun t r y f a c e s t heparadox of growing
tourism versus putting our
natural and cultural
resources in danger. By
setting the test case of the government banning
tourists’ entry to Boracay island for six months,
the country is now exploring various initiatives topreserve its rich tourism resources.

Latvia has stipulated a
guideline for the tourism
industr y to make thecountry more competitivein the global market. It
includes supporting
entrepreneurs in tourism todeal with high season variations and environmental
issues and to create more export-oriented highquality tourism products. Investments in goodenvironmental practices are also encouraged, as we
believe that the protection of environmental
resources will lead to a long-term growth in the
tourism sector.

Our tourism development
policy is rooted in ouroverall development
philosophy of Gross
National Happiness (GNH).
The GNH is composed of
the four sustainable pillars:
1) socio-economic
development, 2) environmental protection, 3)
traditional culture promotions, and 4) good
governance of capacity. I would like to emphasizethat tourism in Bhutan maintains the harmony
between tradition and modernity, between man andnature, and the Bhutanese way of life in the age ofglobalization.

Pioneer in Developing Homestay Program

Amazing Thailand: Open to the New Shades

Meet the Friendly Locals

H.E. Mohamaddin bin Ketapi

H.E. Weerasak Kowsurat

H.E. Ranjith Aluwihare

Minister of Tourism, Arts and Culture, Malaysia

Minister of Tourism and Sports
Kingdom of Thailand

State Minister of Tourism Development & Christian
Religious Affairs
Democratic Socialist Republic of Sri Lanka

In search of a balance
between economic returnv s . s o c i a l r e t u r n, t h e
Malay sian gover nmen tbegan an initiative of a“Homestay” program toencourage international
tourists to stay in the rural areas of Malaysia toappreciate the expansive nature of the country.
T he s en s e o f o w ner s hip a mo ng t he lo c a lcommunity is the key to lifting and developing
the community itself.

Diversification of visitors'
ac tivities includes t hediversification of activitiesin Thailand, overall tourism
pr omo t i o n in T ha ila nd(Gastronomy / Open to the
New Shades Experiences).
It will focus more on theeconomic value of inboundvisitor arrivals, while
addressing the challenges of sociocultural andenvironmental impacts. These will include Foodie
tourism, Brand value, Tackling waste. Meanwhile
travel routes will help attract more travelers in theMillennial segment (17-36 years). The branding
theme will continue unchanged with the “Amazing
Thailand: Open to the New Shades” campaign bypresenting “The Millions of Hidden Shades.”Protect Natural, Cultural Environment

Community First Joint-planningFirst National-level Tourism Development Initiatives

H.E. Dr. Graham Abd El-Gadir Damin

H.E. Enrique de la Madrid Cordero

H.E. Thordis Kolbrun Reykfjord Gylfadottir

Undersecretary, Ministry of Tourism, Antiquities
and Wildlife, Republic of the Sudan

Secretary of Tourism, United Mexican States

Minister of Tourism, Industry and Innovation
Republic of Iceland

Sustainable andappropriate development
should meet the needs ofthe local people andsafeguard their natural andcultural environment s.
Thus, a grass-roots
development strategy is essential, especially in
disadvantaged areas and countries. Advancement of
tourism in a developing destination depends
primarily on natural beaut y and man-madeinfrastructure. Tourism is one major contributor in
the economy of the destinations based on
infrastructural acceleration and service composition.

More than ever, we haveto make sure the local
communities can obtain
long-term benefits fromthose activities, and in asustainable way. To easethe pressure in thosedestinations that are already suffering from socialand physical overcrowding and environmental
issues, both of which are two of the greatest
challenges for the tourism sector, there is the firstidea in Mexico of a trial in planning jointly with local
authorities and the private sectors.

Financing infrastructure
is a challenge to a country
with a small populationsuch as Iceland. We are
now taking the initiatives ofregional development andi t s f ir s t na t io na l- level
initiatives to sustainably
develop our country’s tourism industry, by measuring
economic, social and environmental sustainability,
posing a key question of “What we want to be
known for?” to our nation.

S r i L a n k a ’s e f f o r t s
toward growing its tourism
sector are centered arounddiversity, competitivenessand sustainability. Tourism
is one of Sri Lanka’s mainindustries, accounting for
more than 10% of our country’s GDP. We hope thatmany of you will come to our country and have local
experiences with smiling people.

Tourism Includes Local, Inbound Visitors

Tradition, Innovation as Resource of Mega City

H.E. Dr. THONG Khon

Ms. Yuriko Koike

Community Based Tourism is a Must

H.E. U Ohn Maung

Minister of Tourism, Kingdom of Cambodia

Governor of Tokyo, Japan

Union Minister, Ministry of Hotels and Tourism
Republic of the Union of Myanmar

S us t aina ble t our ism
needs the involvement oflocal people as well as
public and private sectors
along with internationalorganizations. In acommunity in Cambodiathat had 80 hunters with small earnings, the idea of
tourism was introduced, and now their earnings areseveral times more by offering homestays totourists. Tourism embraces both inbound and local
visitors at the same time.

With Rugby World Cup
2 0 19 a n d To k y o 2 0 2 0
Olympic and Paralympic
Games approaching, mega
city Tokyo is set to achievesustainable development interms of economy andtourism, and to further mature as a barrier-free society
for the record-high number of international tourists, bytapping into its rich resources and unique culture where
old meets new and tradition is mixed with innovation.
Through these efforts, I am sure that Tokyo will become
the world’s preferred city and achieve sustainablegrowth in the area of tourism and economy as well.

I s t ar ted developing
tourism in a responsible
and sustainable manner in
2 016. I am developing
more destinations, peoplet o - p e o ple c o n t ac t s byestablishing community
based tourism.
Community-based tourism
has been introduced to local communities. Some ofthe projects are being developed in several villages
and have been completed successfully. Moreover,
the New Myanmar Tourism Law will be enacted
soon and with these frameworks, we will do ourbest for implementing tourism activities tomaximize the benefits and to minimize the negative
impacts.

Tourism as a Humanity BusinessElaborate Attraction for Longer Stay

Make Community as Center

H.E. Tserenbat Namsrai

Mr. Hiroshi Tabata

Ms. Gloria Guevara Manzo

Minister of Environment and Tourism, Mongolia

Commissioner, Japan Tourism Agency Ministry ofLand, Infrastructure, Transport and Tourism, Japan

President & CEO, World Travel & Tourism Council(WTTC)

Mongolia is one of thelast nomadic nations in theworld, known as the “bluesky” country. Tourism is ahumanity business in thesense that all the money
spent in tourism goes tocommunities in one way or another to create jobs.
As a country of vast land and a small population,
Mongolia is currently investing in infrastructure tobetter accommodate more tourists.

Becoming the Advanced
Tourism Nation is a pillar ofJapan’s growth strategies.
Capitalizing on its good
culture, nature and food,Japan now has set a goal ofreceiving 40 million tourists
by 2020. On the other hand, revitalization of local
regions is another key to sustainable tourism. We
need to encourage international tourists to “staylonger” and have various “experiences” in the rural
areas, by elaborating the attractions there.

Although each
community is unique, there
are some common keys tosustainable tourism, one ofwhich is to put thecommunity in the centerand ensure that it benefits
from tourism. At the sametime, a community needs to have a vision of how
many tourists it is expecting and to take into accountevery aspect that may come with their arrival suchas the increase in waste and the consumption ofenergy and water.

The Bucket List Phenomena

From ‘Right to Travel’ to ‘Privilege to Travel’

Summary

Dr. Mario Hardy

Mr. Shannon Stowell

Mr. Zhu ShanzhongCEO, Pacific Asia Travel Association (PATA)

CEO, Adventure Travel Trade Association (ATTA)

Executive Director, World Tourism Organization(UNWTO)“The Disproportionate
Grow th of Tourism,” orwhat I would personally call
“The Bucket List
Phenomena,” is something
affecting many countries
and regions around theglobe. The problem is that it is not sustainable,
already with sites like Angkor Wat and others aroundthe globe having too many visitors, more than they
can cope with to the point where sites are getting
damaged and their future sustainability threatened.

S u s t a i n a b l edevelopment, community
development and growth
are often hard to achieve,as the change ofgovernment easily means ashift in its course.
Adventure travel is now at a stage of taking acautious step in preserving local resources andmanaging good collaboration among government,
NGOs and the business community -- a magic
triangle. I hope that our initiatives change people’s
mindset from having the “right to travel” to the“privilege to travel.”

The sharing ofsustainable tourisms t r ategies cen tered oncommunity development,
movement towardsustainability in local andregional tourism operations
is an especially important issue. However, “thesemeasures need good management and must always
take the concern of local communities into account.”
We expect that the Round Table will continue toguide the industr y by providing insights andshowcasing best practices of governments andindustry leaders from around the world.
7

2018

Forum

Asian Tourism Business
Leaders’ Forum
3-Year Theme

2018 Theme

Sept 21 (Fri) 10:00 - 12:30
Tokyo Big Sight, Conference Tower 6F,
Conference Room 607/608

Sustainable Tourism for Development-Asia, Driving Force and Inspiration

Collaboration:

Managing Tourism for the Harmonization ofBusiness and Communities

Opening Remarks

10:00 - 10:05

Opening Speech

Dr. Mario Hardy
CEO, Pacific Asia Travel Association (PATA)

Toward an Age of“Managing” Tourism
GrowthToday I want to discuss the many issues tourism faces. I
never imagined there would come a time when we would say,
“We have to manage tourism growth,” but society is changing
rapidly and we are living in uncertain times. The UNWTO
predicts that over the next 10 years, tourism in Asia will grow by
double digits. We must face this incoming growth and prepare
accordingly. In addition to infrastructure such as disposal
management, transportation, and roads, various aspects related

to tourism must be planned in advance and managed. I lookforward to speaking with attendees from the public and private
sectors and engaging in discussions to help sustainably andresponsibly move toward the future.

Keynote Speech Global Trends and Challenges in Sustainable Tourism 10:05 - 10:20
SpeakerProf. Graham Miller
Distinguished University Professor, Wakayama University;
Deputy Director, Center of Tourism Research; Executive Dean,
Faculty of Arts and Social Sciences, University of Surrey

Time to Establish Indexes
to Measure Tourism
Sustainability
Although Japan is experiencing rapid growth in inboundtourism, visitors are concentrating in areas such as Kyoto,leading to conflicts with local residents. This is also an issue inplaces such as Barcelona and Venice. Overtourism is a problem
shared around the world. We must think of tourism not only asa means to acquire revenue, but also in terms of how it cancontribute to the development of a sustainable society.
ETIS (European Tourism Index System) was developed as amethod to measure tourism’s sustainability in response to thequestion of how to pursue economic profit while lessening theburden on the environment. ETIS consists of indexes formeasuring the tourism industry’s impact on society, theeconomy, and the environment. By sharing these correctly with8

13:40～13:55

the public and private sectors, they can help formulate
government policies and determine suitable management
policies for tourism areas.
We know tourism is growing, but no one can answer
whether this is “sustainable tourism.” We must have a concrete
vision, but we also must establish indexes to actualize our visionand obtain supporting data. We are tasked with not only
focusing on the economic effects of tourism, but also withcreating a comprehensive measurement system and establishingindexes for the sustainability of the entire tourism industry.

PanelDiscussion
パネル・
ディスカッション

10:20〜12:30
10:20 - 12:30

Examples of the promotion of sustainable tourism put into practice nationwide were presented in the two sessions of the panel
discussion. In Session 1, some examples were introduced to illustrate how tourism can help regions by appropriately managing
negative impacts such as overtourism. Session 2 was about the contribution of tourism in the sustainable growth of particularregions. In the wrap-up discussion, common global issues unveiled through the two sessions were discussed from diversified
perspectives.

Session ❶10:20 - 11:10

Theme: Managing Tourism for Sustainability

Moderator: Masato Takamatsu, Senior Executive Fellow, JTB Tourism Research & Consulting Co.
Panelists : Daisaku Kadokawa, Mayor, City of Kyoto (Japan)
Kentaro Yasuda, General Manager, Bus Transportation Headquarters Marketing Planning Department, Nishi-Nippon Railroad Co., Ltd. (Japan)
Dr. Mario Hardy

Accommodation Tax and Tourists Dispersal by Bus Pass – Concrete Measures Shared

Kyoto City has been taking measures to disperse visitors depending on three factors: season, time andlocation. “The difference between peak and low seasons shrank from 3.6 times in 2003 to 1.5 times in 2017,” said
Daisaku Kadokawa. He also stated that an accommodation tax was introduced in Kyoto City in October this year
to create funding to solve issues resulting from the rise of tourists. Kentaro Yasuda spoke about the SUNQ Pass, abus pass offering unlimited bus rides on all highway and local bus routes in Kyushu. In just a year, 49 passenger
transport companies gathered to collaborate in creating this service. “We want to promote sustainable growththroughout Kyushu by featuring the continuity of regions rather than concentrating attention on each spot,” said
Yasuda. Mario Hardy shared examples of tourism training programs offered by the Pacific Asia Travel
Association in Thailand to help each sightseeing spot tell its story effectively to tourists and a tourism campaign
called “12 Hidden Gems in Thailand” run by the Tourism Authority of Thailand. “The introduction of hidden
attractive locations also contributes to the sustainability and dispersion of demand in tourism,” said Hardy.

Session ❷11:10 - 12:00

Theme: T ourism Business and Community Wellbeing

Masato Takamatsu

Daisaku Kadokawa

Moderator: Prof. Graham Miller
Panelists : Datuk Rashidi Hasbullah, Secretary General, Ministry of Tourism, Arts and Culture (Malaysia)
Paras Loomba, Founder & CEO, Global Himalayan Expedition (India)
Akihiko Sugawara, Chairman, Kesennuma Chamber of Commerce & Industry (Japan)

Examples of Japan and Asian Nations that Enhance Unity Between Tourists and Regional Societies

Datuk Rashidi Hasbullah talked about the Kamgpong Stay program which offers homestay experiences totourists to enjoy the life and culture in traditional homes in villages in Malaysia. “It started in 1995 under thegovernment’s initiative, and participating communities increased gradually,” said Hasbullah. In the first half of2018, the project generated $3.6 million in income to the participating regions, which is a notable contribution to
the economic revitalization of the areas. Paras Loomba discussed a project launched in the villages in Ladakh,
India in 2013. Loomba calls this project, “impact tourism” in that tourists participate in the whole process of
installing solar power generators and bringing light to the places with no electricity before. “It became an
unforgettable experience for tourists while creating various positive impacts on the regions,” he said. The city of
Kesennuma in Miyagi Prefecture, has been promoting the collaboration of fishery, the main industry of the area,
and tourism to create many tourism packages featuring fishery and the marine industry following the Great East
Japan Earthquake. “The efforts have helped nurture pride in the local people and rediscover regional values,
leading to the growth of a younger generation and the region as a whole,” Akihiko Sugawara said.

Kentaro Yasuda

Datuk Rashidi Hasbullah

Wrap-up Session
12:00 - 12:30

Future for Sustainable Tourism Business

Moderator: Masato Takamatsu
Panelists : Dr. Mario Hardy
Prof. Graham Miller

Finding Key Regional Issues and Illustrating Clear Visions

What all the examples had in common was the clarity of each region’s vision, said Graham Miller, adding thatthe results of various efforts should be measured based on the guideline set out in line with the vision. He evaluatedKyoto’s case highly for doing exactly that, and expressed expectations that a common guideline to measure thesustainability of tourism like the one in Europe called the European Tourism Indicators System will be establishedin Japan to help regions compare and learn from each other.
“It is also notable that we learned about many successful collaborations between public and private sectors.
Regional visions should also be created through such partnership,” said Hardy. Asked about the priority in the 17
SDGs by an attendee, he replied that the garbage issue and marine pollution due to plastic waste are the top
concerns of PATA, which requires various measures to be taken through the partnership of public and private
sectors. Masato Takamatsu said that it is important to clarify the key issues of each region in tourism context,
concluding that the enhancement of people’s pride through tourism will bring about the harmony between tourism
and communities.

Paras Loomba

Akihiko Sugawara

9

2018

Forum
Thematic Symposia

Sept 21 (Fri) 10:00-17:00 Tokyo Big Sight, Conference Tower 6F, Conference Room 605/606

Digital Marketing Symposium
Theme

10:00 - 12:00

Explore Winning ICT Marketing
Strategies for Community Development

Concern Raised Over Delayed Innovation Using AI, ICT

Digital application is a must tool in the world of tourism today. Naoki Tani from NTT DOCOMO
in his keynote speech pointed out that today’s social problem in Japan includes traffic jams due toincreasing numbers of tourists to and from Japan as well as the rise in traffic accidents by elderly
people. He suggested that innovations using AI can contribute to revitalizing local communities inJapan.
The panel discussions following Tani’s speech focused on a case study of Gero Hot Spring in Gifu
Prefecture. Yasuhiro Taki introduced its long-standing marketing efforts of accumulating visitors’
data over 50 years and its search for ways to promote Gero’s attraction besides the hot springs. Tomoe
Makino from Tripadvisor pointed out the different customer base that Gero has in comparison withneighboring Takayama hot spring, underscoring the need to clarify its target customers. Noriyasu
Taniguchi from Expedia suggested the use of mobile, AI, voice and chat services as keys to success.
Kenji Yoshida from JNTO stressed the importance of maintaining balance between digital and offline marts.
Moderator Koji Tsurumoto summarized the discussion, saying that local communities need totake on a new challenge combining AI and ICT as visitors’ consumption during travel is increasing
with the use of social media.

Naoki Tani

Koji Tsurumoto

Kenji Yoshida

Noriyasu Taniguchi

Tomoe Makino

Yasuhiro Taki

Keynote Speech: Future Local Traffic to Destination by Utilizing AI
Naoki Tani, S enior Vice President, Managing Director, IoT Business Department Corporate Sales and Marketing
Division, NTT DOCOMO, INC.

Panel Discussion
Moderator: Koji Tsurumoto, President and CEO, Travel Voice Japan Ltd.
Panelists : Kenji Yoshida, Global Strategy Headquarters Director, Japan National Tourism Organization (JNTO)
Noriyasu Taniguchi, R egional Development Chief Officer & Area Manager for Greater Osaka, Expedia
Group Lodging Partner Service

Tomoe Makino, Country Manager, Tripadvisor K.K.
Yasuhiro Taki, President, Gero Spa Tourist Association

Luxury Travel Market Symposium
Theme

13:00 - 14:30

Promotion of Luxury Inbound Travel

Categorize Wealthy Travelers in Four Types and Spending
Behaviors to Provide Attentive Care
Japan aims to expand consumption by inbound travelers from 3.7 trillion yen in 2016 to 8
trillion yen by 2020 and to 15 trillion yen by 2030. JNTO defines spending of over 1 million yen
at destinations during “luxury traveling.” Takahisa Kashiwagi, moderator, stressed that luxury
travelers, who tend to stay longer and boost consumption at the same time, not only spend morewhile traveling but also create a new trend. He said there are four types of luxury travelers: “classic
luxury” type who seeks high comfort, “modern luxury” type who looks for genuine experiences,“all luxury” type who makes high-spending in all areas and “selective luxury” type who focuses onspending on the areas of interest.
The type of traveling depends on individual travelers and countries of origin. Masaomi Kono
from CRIL Privée & Cie emphasized the importance of observing the type of individual travelers,
citing examples that those from Arabic countries tend to prefer “all luxury” while MBA holders
in Western countries tend to choose “selective luxury.” Aiko Imaizumi from the Grand Hyatt saysthat many travelers are concerned about language barriers and transportation in Japan, suggesting
possible areas of improvement for raising satisfaction by inbound travelers. Tomohiro Muraki from
Intheory Inc. summarized the discussion saying, “DMO’s role is to handle individual needs to build
collective initiatives. We need to create momentum to handle more wealthy travelers to encourage
the commitment of private companies.”

Takahisa Kashiwagi

Masami Kono

Tomohiro Muraki

Aiko Imaizumi

Keynote Speech
Takahisa Kashiwagi, Executive Vice President, Japan National Tourism Organization (JNTO)
Panel Discussion
Moderator: Takahisa Kashiwagi
Panelists : Masami Kono, Founder & CEO, CRIL Privée & Cie arketing Adviser, Setouchi Tourism Authority, President & CEO, Intheory, Inc.
Tomohiro Muraki, M
Aiko Imaizumi, Chief Concierge, Grand Hyatt Tokyo Vice President, Les Clefs d'Or Japan
10

Overseas Travel SymposiumTheme

15:30 - 17:00

Identifying the Potential of theJapanese Outbound Travel Market in
Preparation for 90 Million Exchange
Visitors by 2030

Achieving 30 Million Outbound Travelers Through LCC andDigital Technologies

While visitors to Japan are increasing rapidly, the number of outbound travelers remains
relatively unchanged. The tourism industry plays an important role in achieving Japan’s new targetof 90 million arrivals and departures by 2030. In explaining the imbalance between inbound andoutbound travelers, Kenji Inaoka said that the keys to boosting the latter are to “secure the numberof seats on aircrafts, use advanced technologies such as AI, effectively market the wealthy sector,
and increase the frequency of trips to neighboring countries.” In the panel discussion, Tetsunori
Dambara suggested that the number of outbound passengers has room for growth. “We need tolearn from South Korea and Taiwan, both of which have succeeded in expanding outbound tourism
by offering a variety of themed tourism and placing more importance on quality.” San Ho Kwon
said that the current status of the overseas travel industry in South Korea has been revitalized
thanks to the travel packages using low-cost carriers (LCCs). “This is what Japan should also try.
Then the outbound tourism market will grow because customers will have a wider range of choices,”he suggested.

Kenji Inaoka

Yoshiro Ishihara

Tetsunori Dambara

San Ho Kwon

Keynote Speech: O utlook of Japanese Outbound Market

The increase of outbound travel stimulates the growth of inbound travel

Kenji Inaoka, Executive Vice President & COO, ANA Strategic Research Institute Co., Ltd.
Panel Discussion: Looking for Inventive Ways to Increase the Number of Outbound Travelers
Moderator: Yoshiro Ishihara, D irector, Editor in Chief, Wing Aviation Press Co., Ltd.
 anaging Director, Miki Tourist Co., Ltd.
Panelists : Tetsunori Dambara, M anaging Director / Japan Global Business Div., Hanatour Service Inc.
San Ho Kwon, M
Kenji Inaoka

Sept 21 (Fri) 13:30-16:00 Tokyo Big Sight, Conference Tower 6F, Conference Room 607/608

The 18th Japan Industrial Tourism Forum 2018

Organized by Japan Industrial Tourism Promotion Council / Japan Travel and Tourism Association
Focus on Regional Collaboration, Global Market

Moderator: Akira Chouno, Visiting Professor, Faculty of International Tourism Management at

Industrial tourism is expected to rejuvenate local regions in Japan. Hiroshi
Suda from Japan Tourism Association noted its policy of expanding businessby focusing on inbound tourists, efficient industrial visits and renewal of
relevant events.
At “The 12th Industrial Tourism Communit y Planning Award,”
Hyoukichiya from Toba City, Mie Prefecture, received the Gold Award formaking the culture of Ama or female pearl divers a tourism resource and forcontributing to addressing the shortage of successors in the local business.
Awards were also given to Umemori (Nara Pref.), Mashiko Town Tourist
Association (Tochigi Pref.), Fuji Yoshida City (Yamanashi Pref.) and Naha
City Tourism Association (Okinawa Pref.). Teruhiko Mochizuki from Tama
Graduate School of Business commented that all winners had refined Japanesetechniques in common and that things that AI cannot create moved the heartof the people.
Following the awards, case examples were introduced by Kuwana City
Industrial Tourism Community Planning Association, Avex Inc., Ota Tourism
Association and Kitakyushu Industrial Tourism Center. The panel discussion
reaffirmed the importance of regional collaboration and expansion into theglobal market.

Panelists : Kenji Ikoma, Avex Inc.
Taira Kobayashi, O ta Tourism Association
Akihiro Kimoto, Chairman, Kitakyushu Industrial Tourism Center

Hiroshi Suda

Akira Chouno

Kenji Ikoma

Toyo University Graduate School, Executive Director, Japan Travel and Tourism Association

Taira Kobayashi

Akihiro Kimoto

11

2018

Forum
Sept. 21 (Fri) 10:00 – 12:00 Tokyo Big Sight, Conference Tower 7F, Conference Room 703

Adventure Tourism in Japan – Potential for Regional Economic Growth and Creating Business Opportunities
Adventure Tourism as a Method to Resolve Overtourism“Adventure Tourism (AT),” which has grown to a market generating 49
trillion yen mainly in North America and Europe, was introduced for the firsttime in a seminar focusing on how AT can become sustainable and create an
economic ripple effect.
AT is attracting attention as a way to overcome the growing issue ofovertourism. Shannon Stowell of ATTA, which has some 1,400 memberorganizations worldwide, said that AT refers to travel including at least two of
three elements of nature, activities and culture. It is also important to know
how travelers can change themselves. The countries of Jordan and Macedonia
realized economic vitalization through AT with ATTA, said Jake Finifrock,citing the steady rise in economic benefits.
In the second half of the seminar, Toyo University students belonging to theMorishita Seminar were divided into four groups and presented new ATs in East
Hokkaido. Prof. Masami Morishita said that unlike mass tourism, the people
and resources in a region are very important in AT, particularly in regions
having economic growth issues. She also said AT in Japan, with hard work, canreach the level of the North American and European markets. After listening to
the presentation by the students, Stowell and Finifrock
said they would like to commercialize the proposals
immediately and offered business advice.

Shannon Stowell

Jake Finifrock

Lecturers: Shannon Stowell, C EO, Adventure Travel Trade Association(ATTA)

Jake Finifrock, R egional Director, Asia, Adventure Travel
Trade Association (ATTA)

Masami Morishita

Sept. 21 (Fri) 17:00 – 18:15 Tokyo Big Sight, Conference Tower 6F, Conference Room 607/608

International Conference on UNWTO/UNESCO Tourism and Culture
Kyoto Pre-Symposium
Organized by Kyoto City and UNWTO Japan OfficeRich Culture Contributing to Sustainable Development
Starting the seminar, Secretary-General Pololikashvili said culture tourism isimportant for the development of society, economics and culture in each country
and region. At the fourth conference to be held in Kyoto, a city symbolizing culture
tourism, he said, “It will be confirmed that a rich culture significantly contributes
to realizing the United Nations ‘2030 Agenda’ and ‘Sustainable Tourism forDevelopment.”
David Mark Atkinson during the panel discussion expressed the need to increase
fees to preserve cultural assets if the overflow of tourists will lead to destroying such
assets. Kyoto Mayor Daisaku Kadokawa said foreign travelers appreciate the Japaneseheart and culture perpetuated in Kyoto and Japanese share such values with them.
We must give serious weight to tourism and culture, their harmony and mutual
development, he added. “The number of tourists grows with increasing attractivenessof cultural heritage, leading to the reinvestment in cultural assets and growth ofregional vitalization, said Vice Commissioner Jun Takashina. “We want to develop
measures to create such a cycle in tandem with the Agency for Cultural Affairs.
Chief Yoshiaki Hompo expressed hope that the 2019 Kyoto Conference will be agood starting point for creating a code conduct and ideal partnership for tourism andculture, contributing to international of efforts.
Greeting: Zurab Pololikashvili, Secretary-General, UNWTO
Speakers: Jun Takashina, Vice Commissioner, Japan Tourism Agency
Toshiya Naito, Director-General, Commissioner’s Secretariat, Agency for Cultural Affairs
David Mark Atkinson, CEO, Konishi Decoration Arts and Crafts Co., Ltd.
 ayor, City of Kyoto
Daisaku Kadokawa, M
Moderator: Yoshiaki Hompo, C hief, Regional Support Office for Asia and Pacific, UNWTO

12

Zurab Pololikashvili

Jun Takashina

Toshiya Naito

David Mark Atkinson

Daisaku Kadokawa

Yoshiaki Hompo

Sept. 22 (Sat) 14:00 – 18:00 Tokyo Big Sight, Conference Tower 6F, Conference Room 605/606

The 7th Tourism Industry Study Seminar – Senior Staff Members Talk a Lot –Organized by Public Relations Office, Japan Association of Travel Agents (JATA)

Address College Students on Current Facts on Travel Industry
Most participants attending this four-part seminar providing employment opportunities andupdate on the travel trade will find a job in the industry. Some 250 students participated in theseminar this year. Toshiro Yajima conducted the first part “Basic Course: What’s Happening
in the Travel Industry. Ikuyo Namikata and Yajima took turns in the second part/special talksession “The Travel Industry in the Digital Age Facing Diversified Values,” which promptedinteraction about the travel industry’s vision for the future.
In the third part “Senior Staff Members Talk a Lot on ‘What the Travel Industry Is All
About,” Hitoshi Sato served as a coordinator of what developed into a panel discussion
among five younger employees with three to seven years of industry experience. In the final
part Personnel From Human Resources Talk on ‘People We Want to Hire’”coordinated by Yajima, provided detailed advice about hiring of new graduates.
Speakers/Coordinators:
Toshiro Yajima, G eneral Manager Public Relations Office, Japan Association of Travel Agents
Ikuyo Namikata, C orporate Officer & Director for Planning and Research, JTB Tourism Research& Consulting Co.

Masashi Fujisawa, G eneral Manager, Marketing & Sales, NAVITIME JAPAN Co., Ltd.
Hitoshi Sato, G eneral Manager, Secretariat & Publicity Department, Nippon Travel Agency Co., Ltd.

Toshiro Yajima

Ikuyo Namikata

Masashi Fujisawa

Hitoshi Sato

Sept. 22 (Sat) 13:00 – 15:00 Tokyo Big Sight, Conference Tower 6F, Conference Room 607/608

The 2nd Regional Revitalization Networking Forum – Tourism Demand Exists Everywhere!
Organized by Federation of Chief Executives to Promote Vitalization of Regional Economies by Taking Advantage of the 2020 Tokyo Olympic and Paralympic Games

Cases Featuring Characteristics of Each Region
The forum working with the Federation of Chief Executives
to Promote Vitalization of Regional Economies Using the 2020
Tokyo Olympic and Paralympic Games was held again this year.
Takashi Nunokawa, Secretariat of the federation, in starting
the forum, said it aims to promote the charms of various places
that goes beyond the prefectural borders. Also, executives
representing seven communities introduced efforts being madein each region. Toshiki Chahara said, “We want to market further
the Kinki region,” while Tetsuya Ogasawara said, “We want tosell the Tobishima Kaido with many variations.” Masayoshi
Yonezawa said that they also promoted winter scenes and water
extinguishers as tourism attractions, while Masanori Inuzuka
said they were pushing to increase overnight guests. “We’redeveloping promotions at home and abroad,” said Hideki Ishiguro
while Kiyoto Fujiwara cited “We place importance on being
recognized as a naval port.” “We’re striving to develop tourist
resources centering on the Takeshima Aquarium,” explained Riku
Asanuma.
Following the presentation, participants exchanged information
with the persons in charge.

Takashi Nunokawa

Toshiki Chahara
Koya-cho
Wakayama prefecture

Tetsuya Ogasawara
Kure City
Hiroshima Prefecture

Masayoshi Yonezawa
Nanto City
Toyama Prefecture

Masanori Inuzuka
Yanagawa City
Fukuoka Prefecture

Hideki Ishiguro
Yugawaramachi
Kanagawa Prefecture

Kiyoto Fujiwara
Maizuru City
Kyoto Prefecture

Riku Asanuma
Gamagori City
Aichi Prefecture

Greeting:	Takashi Nunokawa, Secretariat, Federation of Chief Executives
to Promote Vitalization of Regional Economies Using the 2020 Tokyo
Olympic and Paralympic Games

Speakers:	Koya-cho, Wakayama Prefecture / Kure City, Hiroshima
Prefecture / Nanto City, Toyama Prefecture / Yanagawa
City, Fukuoka Prefecture / Yugawaramachi, Kanagawa
Prefecture / Maizuru City, Kyoto Prefecture / Gamagori
City, Aichi Prefecture

13

2018

JAPAN TOURISM AWARDS

The 4thJAPAN TOURISM AWARDS

Sept 20 (Thu) 9:45–10:25
Tokyo Big Sight, West Exhibition Hall 3
Organizers
Japan Travel and Tourism Association (JTTA)
Japan Association of Travel Agents (JATA)
Japan National Tourism Organization (JNTO)
Prize Sponsor JCB Co., Ltd.

The Snow Country Tourist Area Association won the Grand Prize with the efforts of“Meet the Wisdom Hidden in the White World”
In the fourth year of this event, the number of applicants reached 261,
exceeding the 239 in 2017. The Grand Prize was given to the Snow Country
Tourist Area Association’s efforts to create a new brand by regional alliances/
DMO under the tagline “Meet the Wisdom Hidden in the White World.”
Factors that generated high marks and were highly commended as
pioneering efforts of the Japanese DMO included the alliance of seven cities
and villages in the branding of the snow-country, creation of new values
rooted in their local lifestyle and culture, precise target setting, thoroughproduct development and quality management.
Three companies won Awards for Excellence: Hatagoya & Company
developed infrastructure for the car-oriented society and proposed a new
travel style by introducing Japan’s only motel chain “Family Lodge

Hatagoya” nationwide; Jinya Connect Co., Ltd. took on the challenge torevolutionize ryokan/lodging by using Jinya Connect products; and JTB
Corp.’s “Honolulu Festival.” Also, Tourism Authority of Thailand wasselected as the recipient of the Excellent Partner Award winner for the
product named “12 Hidden Gems of Thailand.” In 2018, two special awards
were newly created: Special Awards for DMO Promotion and Special Awards
for ICT Utilization. The special awards were given to 11 organizations
including awards for Responsible Tourism in Collaboration with UNWTO.
Director of the Jury Yoshiaki Hompo said that 261 entries this year were
all good ones with excellent contents, revealing tourism in Japan is steadily
expanding into more regions and into the realms of various industries.

Field of Domestic and Inbound Japan／Regional Category

Grand Prize◉Snow Country Tourist Area Association (Snow Country Tourism Zone)
Creating new brand with the Regional Cooperation DMO, 'Meet
the wisdom hidden in the white world'Awards for Excellence
Field of Domestic and Inbound Travel

Business Category◉Hatagoya & Company
Expanding the only & the first MOTEL chain in
Japan 'Family lodge Hatagoya' throughout thenation proposes for infrastructure building in the
car-oriented society and for the new trip style◉Jinya Connect Co., Ltd.
Challenge for revolution of Ryokan-inn by using
the Jinya Connect

Field of Outbound Travel / Business Category◉JTB Corp.
Honolulu Festival

Awards for
Excellent Partner

Field of Outbound Travel / Regional Category◉Tourism Authority of Thailand
12 Hidden Gems in Thailand

Special Awards for
DMO Promotion
Field of Domestic and Inbound Travel

Regional Category◉Chichibu Omotenashi Tourism Organization
Regional Cooperation DMO (Destination
Management Organization)◉Yatsugatake Tourism Management
Developing tourism regions beyond theJapanese ver. DMO (Destination Management
Organization)

Special Awards for
ICT Utilization

Field of Domestic and Inbound Travel
Business Category◉Japan Airlines Co., Ltd.
'Dokokani Mairu-Go somewhere◉Keikyu Corporation
Enhancing the hospitality for foreign customers
with multi-functional translation app 'Station
Concierge'
Media Category◉Fujisankei Communications Group
GaijinPot Travel

14

The JAPAN TOURISM AWARDS
for Responsible Tourism incollaboration with UNWTO
Field of Domestic and Inbound Travel
Regional Category◉Saga Ureshino barrier free tour center
Project of barrier free tourism to welcome all thepeople including elderly people, disabled andforeigners etc.
◉Roots & Fruits "Fujisan Nature Tours"
Nature tour to meet the unknown attractions of
Mt. Fuji 'Fuji Gezan (Go down from Mt.Fuji)'◉Picchio
Eco Tourism for Environmental Preservation in
KaruizawaBusiness Category◉JTB Corp. / Kumamoto Office
Conveying an educational program (Kumamoto)◉Club Tourism International Inc.
The Club Tourism's travel supporter system

Field of Outbound Travel
Business Category◉H.I.S. Co., Ltd. / Universal Tourism Desk
Trip to go with wheel chairs and sticks
Challenge yourself together! Barrier-free
Honolulu Marathon & 10 km run & walk for 6
days

Hatagoya & Company

Jinya Connect Co., Ltd

JTB Corp.

Tourism Authority of Thailand

Keikyu Corporation

Picchio

Category Awards
Field of Domestic and Inbound Travel *In order of entry

Business Category

HUIS TEN BOSCH Co., Ltd.
Use of ICT and IoT in the Smart Hotel Project
Itadakimasu Company
Picnic in the Farm with a Field Guide
Art Mix Japan Executive Committee
Art Mix Japan 2019
Kumano Tour Plan
Eco-tourism to connect and expand the Kumano Kodo Iseji RouteHyokichiya, Ama Hut Hachimankamado
Sustainable regional development through the Ama diver hut experience
Seabird Inc.
Combination of the IT and cycling event, CYCLOG, as a new way to promote
the region
Fuji Tozan School GORIKI / GORIKI Co., Ltd.
High value-added eco-tour in small groups at Mt. Fuji
WAK JAPAN Co.
Creation of an origami (paper folding) program and the production of origami
products to support patients of incurable diseases
OKINAWA TOURIST SERVICE INCORPORATED
Okinawa Chinese music bus
Akita Nairiku Jukan Tetsudo
Promotion of regional attractions through train rides with surprising
Tamatebako (treasure box) Lunch BoxesYUKKUREISM HOKKAIDO
Eco-tour linking regions by tasting, enjoying and feeling
ICHINOYU Co., Ltd.
Touristic experience services with combination of Hakone Onsen hot springs,
cultural properties, agriculture. etc.
Travelience Inc.
TripleLights
Umemori Honten Co., Ltd.
Sushi-making experience and promotion of universal design in hospitality
Gobo Hidaka Expo (Onpaku), Executive Committee
Gobo Hidaka Expo
Hato Bus Co., Ltd.
Multifaceted tourism approach using the double-deck open bus ‘O Sola Mio
Nippon Travel Agency Co., Ltd.
Red Balloon – Take the Nagamare Strait Train for sightseeing
East Japan Railway Company
Train Suite Shiki-shima, “Season of the East Japan” course to enjoy seasonal
attractions

Regional Category
Hamamatsu Film Commission Location Shooting
History of the Film Commission Promoting Bureau of the Hamamatsu City
Hall that supported double the number of films in 3 years and accepted
more than 200 days of filming annually for 3 consecutive years
Nagomi Visit
Home visits to enjoy meals with travelers from the world
OTA OPEN FACTORY, executive committee
OTA OPEN FACTORY
Tohoku Tourism Promotion Organization
Phoenix SchoolOz-group Kaito-yumin Club
Eco-tourism linking regions and sustainable tourism on remote islands andin fishing villages
Okinawa Prefecture/Okinawa Convention & Visitors
Bureau (OCVB)
Promotion to enhance the acceptance system of foreign visitors, “Becomea Welcome-nchu (welcoming person)”
Minami Sanriku-cho Regional Tourism Recover y
Association
Recovery and creation of the regional economy using “Minami Sanriku
Tenten Map”
Kosei Yume Furusato Waiwai Club
Regional development through environmental preservation activities
and sightseeing eco-tour to protect the nature of the Lake Biwa andsurrounding mountains
ONSEN & Gastronomy Tourism Association
Nationwide expansion of ONSEN & Gastronomy Tourism
Fukushima Tourism & Product Exchange Association
Learning through “Fukushima Hope Tourism”
Maimai Kyoto Executive Committee
Kyoto’s mini-tour, Maimai Kyoto, guided by local residents
Star Village ACHI Tourism Promoting Association
Star Village ACHI, the best starry village in Japan
Lake Biwa Canal Promotion Council
Resuming the boat operation on the Lake Biwa Canal after 67 years andpromoting tourism in the areas along the canal
Osatsu Ama Cultural Management Association
Creation of the sustainable community based on the ama diver culture

Media Category

Kafuu Resort Fuchaku CONDO, HOTEL
Creation of a community in which all including LGBTs are comfortable tolive and work
JTB Tourism Research & Consulting Co.
University Students Tourism Regional Development Competition
All Nippon Airways Co., Ltd.
IS JAPAN COOL? DOU
The Yomiuri Shimbun
The Yomiuri Shimbun Sunday “Meigen Junrei” (Journey with words of
wisdom)Field of Outbound Travel *In order of entry
Business Category
Tour Wave Co., Ltd.
Departure of chartered flights from regional airports
H.I.S. Co., Ltd.
Challenge for an untapped market of the Hajj (major pilgrimage) and Umrah(minor pilgrimage)

Regional Category
Brand USA
Project for creating various tour products to the USA
Ministry of Tourism, Republic of Indonesia
Support for the creation of the film “The Man from the Sea” collaborated
by Japan and Indonesia and the successive promotion of “Jakarta
Marathon”
JTB Corp. Leisure Business Dept. Overseas Purchasing & ProductsManagement Business Div. USA/Oceania Sec.
9-year project of tour series inspired by customers, themed “Culturalinteraction!” “Good morning,” “Welcome” and “Good evening” developed
through walking with local advisors
Miki Tourist Co., Ltd. FIT Planning and Promoting Department
The Myu Petit Tour: short trips of the minimum of an overnight staydeparting from and arriving in Europe to meet the needs of individual
travelers
Embassy of Sweden
Tourism Project of Sweden Travel and Culture CenterMedia Category
NHK (Japan Broadcasting Corporation)
The Second Trip Series: A Deeper Travel Experiences Abroad

LIVE JAPANLIVE JAPAN PERFECT GUIDEJTB Publishing, Inc.
“Rurubu Special Edition,” a solution project using the brand “Rurubu”
TBS VISION, Inc.
Japan Heritage project and a movie creation project to enhance thebranding of the Japan Heritage

Director of Jury
Prof. Yoshiaki Hompo C hief, Regional Support Office for Asia and the Pacific, UNWTO Visiting Professor at Tokyo Metropolitan University

Jury Members

Adam Fulford C
 EO, Fulford Enterprises, Ltd.
Yoshiro Ishihara D irector Editor-in-Chief, WING Aviation Press Co., LTD.
Yoshiyuki Oshita G eneral Manager, Center for Arts Policy & Management, Mitsubishi
UFJ Research and Consulting Co., Ltd.
Shigeto Kubo P resident, Japan Travel and Tourism Association
Satoshi Seino P resident, Japan National Tourism Organization
Waichi Sekiguchi S enior Staff Writer, Nikkei Inc.
Yoshiyuki Takada G eneral Manager, Regional Planning Department, Development Bankof Japan Inc.

Hiromi Tagawa C hairman, Japan Association of Travel Agents
Miyako Hamano S pecial Adviser Cool Japan Strategy, Secretariat of Intellectual
Property Strategy Headquarters Cabinet Office
Shinya Fujii D irector-General, Service Industry Department, Japan External Trade
Organization (JETRO)
Masami Morishita Professor,
Department of International Tourism Management
Faculty of International Tourism Management, Toyo University
Masayuki Wakui P rofessor, Landscape Architect (J.R.L.A.), Faculty of Environmental
Studies, Tokyo City University

15

2018

Official Events

WELCOME RECEPTION

Sept 20 (Thu) 18:30 – 20:00 Tokyo Big Sight, West Exhibition Hall 3 / Number of Visitors: 3,200
Guests: Keiichi Ishii, Minister, MLIT / Tsukasa Akimoto, State Minister, MLIT /Hiroshi Tabata, Commissioner, JTA, MLIT / Toshihiro Nikai, LDP Secretary-General,
House of Representatives Member / Motoo Hayashi, LDP Acting Secretary-General,
House of Representatives Member / Naomi Tokashiki, State Minister for Environment/ H.E. Chhimmy Pem, Director, Tourism Council of Bhutan / H.E. Dr. Thong Khon,
Minister of Tourism, Kingdom of Cambodia / Republic of Kosobo / H.E. Tserenbat
Namsrai, Minister of Environment and Tourism, Mongolia / H.E. U Ohn Maung, Union
Minister, Ministry of Hotels and Tourism, Republic of the Union of Myanmar / H.E.
Bernadette Romulo-Puyat, Secretary of Tourism, Republic of the Philippines / H.E.
Ranjith Aluwihare, State Minister of Tourism Development & Christian Religious
Affairs, Republic of Sri Lanka / H.E. Weerasak Kowsurat, Minister of Tourism andSports, Kingdom of Thailand / Hirohiko Sugiyama, Director, Brand Marketing, JCB
Co., Ltd. / Ryuko Hira, Representative Director, Hotel Management International K.K.
/ Tadashi Fujita, Representative Director, Executive Vice President, Japan Airlines
Co., Ltd. / Takashi Shiki, Senior Executive Vice President, Member of the Board,
ALL NIPPON AIRWAYS CO., LTD. / Zurab Pololikashvili, Secretary-General, World
Tourism Organization (UNWTO) / Gloria Guevara Manzo, President & CEO, World
Travel & Tourism Council / Mario Hardy, CEO, Pacific Asia Travel Association /Shannon Stowell, CEO, Adventure Travel Trade Association
Organizer: Hiromi Tagawa, Chairman, Japan Association of Travel Agents / Shigeto
Kubo, President and COO, Japan Travel and Tourism Association / Satoshi Seino,
President, Japan National Tourism Organization

Interacting Japanese and Global Players to Head for Being Tourism Powerhouse
At the TEJ 2018 WELCOME RECEPTION attended by stakeholders
and VJTM buyers, participants could enjoy experiencing Japanese culture
and live entertainment on stage, creating an invaluable time for sharing.
JNTO President Satoshi Seino touched upon the earthquake and severe
rainstorms that hit Japan this summer, adding that “We want allinternational participants to feel the power and charms of regional
communities striving to recover and share those efforts to bring back toyour country.”
Keiichi Ishii, Minister of Land, Infrastructure, Transport and Tourism,
Satoshi Seino
Keiichi Ishii
Toshihiro Nikai
LDP Secretary-General,said that International tourism exchanges require not only a vibrant President, Japan National Minister, Ministry of Land,
Tourism Organization
Infrastructure, Transport and House of Representatives
economy in each country and area but also opportunities to rediscover
Tourism
Memberregional attractiveness in the eyes of foreign visitors based on mutual understanding and promotions.
LDP Secretary-General Toshihiro Nikai, chairman of All Nippon Travel Agents Association (ANTA), also said that,“Some 3,000 stakeholders gather around to exchange thoughts that can inspire the progress of tourism. It is importantfor us to put forces together to move forward.”
Also, Chief Cabinet Secretary Yoshihide Suga sent his message to the Welcome Reception: Tourism is significant
in fostering international exchanges, deepening understanding by foreign visitors and important as “a pillar forregional community development” and “a powerfulcard for our growth strategy.”
Tourism Secretary Bernadette Romulo Puyat of the
H.E. Bernadette
Romulo-Puyat
Philippines made a toast, saying that the image that
Secretary of Tourism, Republic
people once had of the tourism industry has changedof the Philippinesand now a lot of attention is focused on the power oftourism.
ITO EN, LTD

Council for Promotion of Sake Brewery
Tourism

Torahime Ichiza

Koto Musical Performanceby Fuyuki Enokido
Iwate Prefecture

Umemorihonten
Local Promotion Characters

16

Morioka Sansa Odori

Yamanashi Prefecture

Hatenkohro

2018 Business Meetings

Business Meetings
Sept 20 (Thu) 12:00 – 18:00 Sept 21 (Fri) 10:00 – 18:00 Tokyo Big Sight, East Exhibition Halls 1-6 / No. of Business Sessions (7,450)

Two Days of Pre-arranged Appointments at Booths
Total Appointments Went Up by 8%
Business meetings between buyers and sellers designed topromote development of travel products and business exchanges
were conducted on Sept. 20 and 21. The number of businessappointments grew 8% from a year ago to 7,450.
Throughout the entire exhibition area there were many
exhibitors promoted attractions and products by using digital
devices and printed materials during the business sessions.

Many of the productive business negotiations took place toimplement proposals of tour products and plans.
The newly adopted digital platform helped to set ideal
business appointments and matchings. It functionally offered
online communications between exhibitors and buyers andhelped them to arrange the additional meetings and online prediscussion opportunities.

17

2018 Business Meetings

Characteristics of Business Meetings in 2018
❶ 2-day pre-arranged appointments in exhibitors’ booths❷ Improved digital matching system accurately meeting businessneeds and requests with supporting functions of pre-/postbusiness meeting communications❸ The system environment enabled pre-appointment meetings
among the exhibitors❹ Pre-appointment meetings were also available for media andInbound Tourism Business EXPO
❺ The buyer’s lounges were newly established for business days
❻ The WELCOME RECEPTION offered enhanced networking
opportunities

Sellers

Sellers and Buyers
Sellers・E
 xhibitors of Tourism EXPO Japan・E
 xhibitors of Inbound Tourism
Business EXPO
Buyers・Travel Companies(Members of JTTA, JATA and JNTO)
・Media (editors and journalists)・T ourism EXPO Japan 2018 exhibitors(who were willing to act as a buyer)

OutboundExhibitors

Domestic
Exhibitors

Inbound
Exhibitors

Exhibitors from
Other Industries

Matching
BuyersTravel Companies
OutboundExhibitors(if prefer buying)

Domestic
Exhibitors

Inbound
Exhibitors(if prefer buying)(if prefer buying)

Exhibitors from
Other Businesses(if prefer buying)Media

VJTM2018 Joint Program

Seminars and EXPO Inspection Tours for VJTM Buyers

Inspection Tours for Buyers / Seminars Held under 4 Themes
International buyers who participated in the VISIT JAPAN TRAVEL & MICE Mart 2018 visited the Tourism EXPO Japan exhibitions on Sept.
21. Also, in the Japan area, the inspection tours were made in 10 groups, five each in the morning and afternoon, centering on the Inbound Tourism
Business EXPO.
In addition to the inspections, seminars organized by theJapan Travel and Tourism Association were conducted forbuyers. The seminars in the morning centered on sakagura
tourism and Kumamoto prefecture tourism, while those in theafternoon were about industrial tourism and the Tohoku
region. After the seminars, buyers talked with the speakers andgained specific ideas for product development and details about
tourist attractions.

18Survey on Business Meetings Participants
Sellers (Exhibitors)（1）Are the business meetings beneficial?

Buyers (Travel Companies)（1）Are the business meetings beneficial?
11％

7％
■ Yes

■ Yes

■ No

■ No

89％

93％

（2）Were the contents of the meetings as expected？
6％14％（2）Were the contents of the meetings as expected？
5％13％■ More than expected

6％

20％

■ More than expected■ As I expected

67％■ Less than expected

69％■ Other（3）Did you have any meetings other than those preappointed?

24％■ As I expected■ Yes, I did■ No, I didn’t

76％■ Less than expected■ Other（3）Did you have any meetings other than those preappointed?

■ Yes, I did

32％■ No, I didn’t

68％

Sellers’ Comments

Buyers’ Comments

About Business Meetings

About Business Meetings● Good Points
・As contents of pre-registration were written in detail, it helped
understanding and selecting buyers for the business meetings.
・I was able to talk directly with the right persons in charge of planning,
serving as a useful reference for the future business.
・It was significant to talk with operators whom I seldom have businessmeetings with.

● Good Points
・With information about sellers available in advance, meetings wentsmoothly.
・I could access local information difficult to obtain otherwise andreach many people.

● Points to Improve・Because of the efficient matching system, it was difficult to secure a
pre-appointment with those popular local buyers.
・Since some exhibitors conducted stage events with lots of noise, theatmosphere was not appropriate for business meetings.
About Business Meetings in Exhibition Site
● Good Points
・As many buyers were collecting materials concentrated by area, wewere able to introduce nearby areas, too.
・T hanks to business meetings in the booth, we were able tomeaningfully use both space and time.
・S ince they visited our booths, it was a good opportunity tounderstand their strong interest.
● Points to Improve・It was beneficial to explain things using various tools at our own
booths but it was just too noisy for business meetings. It is somewhat
difficult to use tools prepared for the business meetings in case ofshared booths.

● Points to Improve
・I’m not sure how to take full advantage of the matching system.
・Depending on operators, some mismatching cases were observed.
About Business Meetings in Exhibition Site
● Good Points
・We gathered information face to face, I was able to gain selling
power.
・Taking advantage of spare time and time between appointments, I
was able to exchange cards with booth holders with no appointment.
・I was able to enjoy not only meeting our counterparts but theatmosphere of booths around the area.
● Points to Improve
・It’s difficult to engage in discussions with all the noise particularly
during the entertainment sessions.
・It’s far and hectic to move from booth to booth.

19

2018 Travel Showcase

Travel Showcase
Promoting “New Forms” of Travel!
This year marked the fifth year of the event where it actively moved toward fortifying the tourism industry by introducing new
dimensions, including themed travel, industrial travel, Japan sakagura/sake-brewery tourism and the university/career college academy
area, in efforts to promote the event’s theme, “’A journey beyond anything you could imagine.”
The travel showcase was further expanded this year with improved interactive contents at each exhibition booth.

Events Planned by Organizers
Resort WeddingSports Adventure Tourism

Language and Study Abroad

Adventure Tourism

CruisesIndustrial Tourism

20

Sake Brewery Tourism

DMO Area

Academy Area

Events Planned by Organizers“Cheer Up Japan” through the Power of Travel!

Revitalize Japan with thePower of Travel

The 4thJAPAN TOURISM AWARDS

The 66th
Japan Tourism Poster Contest

JATA Tourism Charity 2018

Meet the World

Japan Film Commission
Filmed Location Map Display

Universal Tourism

Ministry of Foreign Affairs,
Consular Affairs Bureau

Exhibition by the specialized or themed travel companies

Tabi Square

Overseas Hotel Executive
Association(OHEA)

JATA・Japan Outbound Tourism Council (JOTC)
JATA・Japan Outbound Tourism Council (JOTC) hosted
an “International Education Course” from Sept. 22 to 23
for those interested in learning how to better enjoy travelingoverseas. While being introduced to “90 Selections ofBeautiful Scenery from Around the World,” featuring
Taiwan, the Americas and Europe, attendees learned about
the allure of traveling overseas.
There was also an award ceremony for the Third
Photography Contest, with the top award given to Nobuko
Kuroki of Eurasia Travel Company.
21

2018 Travel Showcase

Travel Showcase (East Hall 1, 2, 3)
Online Travel
Agencies,ICT
I-34
VS Global

Central & South America,
Caribbean
IWAMOTO TRAVEL
M-06 M-05
ARCO JM SAS

Prime Tour Ltd
I-27
I-35 I-33

I-36

Georgian
Bolivia
National
Minister Of M-02 M-01
Tourism
Tourism and
Administration
CultureRIO
DE
JANEIRO

I-49
PierothJapan

Dominican Republic
Ministry of Tourism

Study
AbroadI LOVE TRINI. /The Trinitario Inc.
M-08
I-45
Ministry of
Tourism of Cuba Italian State
M-07 I-71 I-48
Tourism
VIT. AMORE Board - ENIT
ITALIA
CICILIA

S-18
Languageand study
abroad

I-20
POLISHNATIONAL
TOURISM
OFFICE

I-23

IIntegrated
Resort（Okada Manila/
Bright)I-14

EuropeArmenia

WF-03
Myanmar Restaurant
Association

I-12

Turkish Embassy,
oﬃce of the Cultural andInformation Counsellor

RUSSIA

I-11
Kosovo

I-06

I-50
TOURIST OFFICEOF SPAIN

I-10

Meet theWorld

FederalAgency for
Tourism of
RussiaS-16

E-07

SponsorLuxembourg National
Tourist Board

Vision.

Resortwedding

Guam Visitors
BureauSouthern African Development Community Embassies (SADC)
Madagascar Airtours
Marriott International
MADAGASCAR EXPLORER
Marriott Vacation Club
P-07 K-09h G rand
S-17
WF-04
P-09
Q-03 P-12
K-07
K-04
P ri
ot
x
Bo
AFRICAN HOME TOUCH RESTAURANT
SUDAN
Hawaii
Tourism Japan
USA-Brand USA
WF-05
HiltonPavilion-GoUSA.jp
Grand
G r an d P
hIstanbul Restaurant GINZAtori x
mickeynet
VacationsBo
P-06 K-08
Q-01 P-11
WF-06
MOROCCO Hilton Grand
EKIBEN Nippon Restaurant
FOR TRAVELVacations
Enterprise Co.,Ltd
P-05 P-04
P-10
P-08
Embassy Embassy of the
MAURITIUS
USA-Brand USA
Botswana
Tabiofthe Republic of
Tourism
Pavilion-GoUSA.jp
Kenya
Tourism
SquarePromotion OrganisationRepublicNorthofAuthority
OHEA
RWANDA
America
GHANA /ECOWAS TOURISM
PRIVATE SECTOR GROUP
P-01
USA-Brand USA
ASSOCIATION OF UGANDA
Pavilion-GoUSA.jp
TOUR OPERATORS (AUTO)

AfricaPalau Visitors
Authority
E-03

TAIWAN VISITORS ASSOCIATIONCHINA AIRLINES
Evaairways corporation (Japan)
CHANGHUA COUNTYKEELUNG CITY GOVERNMEMT
Department of Information andTourism, Taipei City Government
Taichung City Government Tourism
And Travel Bureau
Yunlin Count Government
Hakka Aﬀairs Council
TAINAN CITY GOVERNMENTTOURISM BUREAU

Adventure
Tourism

S-14

C-08

MINISTRY OF CULTURE AND SPORT
OF THE REPUBLIC OF KAZAKHSTAN

D-14

MexicoTourism
Board

D-13

JTB Corp.

D-12

H.I.S.
CO.,LTD.

Travel Agenc ies

S-12 S-10
WE CAN Co.,Ltd.

D-11

Travel IT

NOE
Corp.

Sept.20(Thu), 21(Fri.)

S-13
Travelport
Japan K.K.

D-09

TOBU TOP TOURS NIPPON TRAVEL
CO.,LTD
AGENCY CO.,LTD

Awards for
Excellence

K-06
Iruka Hawaii
Experiences

Kosrae Visitors
Bureau
A-66

S-15

Cruises
K-03

Tahiti
Tourisme E-01

PaciﬁcPEACE BOAT
I-01

E-04

E-06

Sweden H-03
CruiseH-02
PRINCESS CRUISES

I-41

Hotels,Accommodations

G-02

NTT
DOCOMO,INC.

Rakuten, Inc.
Bulgaria-Ministry Travel Service
Development Departmentof Tourism

Investment and Development Agency of Latvia
Lithuanian State Department of Tourism
Estonian Tourist Board
GO RURAL (South Coast Finland, Estonia, Latvia)

I-13

JCB Co., Ltd

G-04

G-07
BUSKUL

I-21

MIKI TOURIST CO.,LTD.

L-02

G-05 G-03
tentsuki.jp

I-15

I-08
Thermalhotels
I-09
Public Joint Stock Company Welsh (U.K.) Leukerbad<<Aeroﬂot Russian Airlines>>
I-05
I-07
Welcome To
Department of SportMOLDOVA
and Tourism of
Moscow
I-02
Czech
Republic
U-03
I-03

Promote Iceland - Inspiredby Iceland
CROATIA
I-42
I-40
IsraelIncoming ATOUTFRANCETour
I-44 Operators
Association
I-43

N-01

I-22

I-16

Intourist
Thomas CookTABI CHANNEL/
Cartoon Network I-46
Malta Tourism Authority

WF-01
Persian〜ARASH〜 EXOTIC DINING
WF-02
Mama's Kitchen

VISITPORTUGALVisit
FINNAIR
FinlandCYPRUS TOURISM
ORGANISATION
I-47
N-03

Travel Related
Organizations,
Services

Asya-Ararat Travel

I-24
ALBANIA
Rovaniemi - Finland I-32

M-04

B Stage

Z-03

G-10
G-06
Klook Travel
SOURCENEXT
Technology Limited.
CORPORATION

S-11
Web Beds

D-10
World
Air-sea
Service

INTAGE TECHNOSPHERE Inc.

Revitalize Japan with
the Power of Travel

East Hall 3
Bo

Booth Grand PrixBo

G r an d P

ri x

oth

G r an d P

ri xGrand Prix Winner

Bo

oth

G r an d P

ri xSecond Grand Prix WinnerGrand Prix Winner

The Booth GrandP rize is an awar dSecond GrandPrix Winnerprogr am to selec t
outstanding booths
Special Award Winner
based on votes byvisitors, stakeholders and exhibitors. The evaluation
criteria are the identity of the booth's design, qualityof the contents, appeal of the production and thecustomer service of the staff.
Bo

Bo

22

oth

East

oth

G r an d Poth

G r an d P

ri x

ri x

Korea Tourism Organization

Hawaii Tourism JapanEast East 3 East 2 East 1
Hall East 6 East 5 East 4

A-44
Long Stay
Foundation

Middle East
F-06
OK Sky Link Travel
F-05

F-01

Touring &Automobile
Club Of Iran

Inc

A-65

EGYPTIAN TOURISM
PROMOTION BOARD

S-08

A-58
VIETJET~Let's Visit World!~
JATA ･ Japan
OutboundTourism Council

SRI LANKA
TOURISMPROMOTIONBUREAU

Thailand Privilege
Card Co., Ltd.
(Thailand Elite)

A-61
MALDIVES

Bo

Rajasthan ANDHRA
Tourism PRADESH(INDIA) TOURISM

Sevenluck
Casinori x

PARADISE

A-50

Korea Tourism Organization

Touch & Pay

Taitung,
Taiwan

A-45
A-64

D-07
KNT-CT
Holdings Co., Ltd

D-06

TAMIL
NADU
TOURISMHANKYU TRAVELINTERNATIONAL
CO.,LTD.

G r an d P

ri x

ADVENTURE
INDONESIAAYANA HOTEL
A-23 A-19

A-25

oneworld

ROYAL BRUNEIAIRLINES

A-38

A-16

A-18
URBANLIFE
ASIAJapan Airlines Co., Ltd.
Jalpak Co.,Ltd
A-24

India Tourism,
Tokyo
A-48
KARNATAKA
Tourism

Ministry of Information,
Culture and Tourism Lao P,D,R
A-13 A-11
NAMKAT
YORLA PA
A-12 A-10

A-17
Singapore
Airlines
LimitedASEAN-Japan
CentreScoot/
NokScoot

Silk Road Travel:
Central Asia & Iran
B-01
C-07

Macao
Government
Tourism Oﬃce

YOMIURITRAVEL SERVICE
Deaps
Technologies, Inc.
D-05
G-09
D-03
D-02 D-01
BIG HOLIDAY
TravelGROUP
Agency Fair
Trade Council
Jata Corporation

C-06

A-08

All Nippon Airways
CO.,LTD.
Austrian Airlines
Swiss International
Air Lines
Lufthansa German
Airlines
ANA Sales Co., Ltd

China National
Tourism
Administration

C-05 C-03
Silk Road CENTRAL
Destinations ASIA GROUP

A-07
Tourism
Council of
BhutanA-02
NEPAL
TOURISMBOARD

Z-02
Zato Trading
Co.,Ltd.

A-01
Mongolian
A-03
Tourism
WildMongolia Association

World Excellent
BEER Expo

Central Asia
C-02 C-04
Travel Land
Kyrgyzstan

Ministry of
Hotels andTourism,
MyanmarBali-Tours.com

INDIAN RAILWAY CATERING AND
TOURISM CORPORATION LIMITEDUZBEKISTAN

A-09

Malaysia
Tourism
Promotion
Board

B-02

AIRPORT
Tunisia/ONTT CORPORATION

A-36

HONG KONG
TOURISM BOARD

A-21

B-06

A-39

Tour Center Seoul Metropolitan Bureau
Government

Hall 2othAmericanAirlines

A Stage

Ministry of
Bangkok
Metropolitan Tourism of
Administration Cambodia

Japan Airport
AIOLOS̲JAPANTerminal Co.,Ltd.
PHILIPPINES
S-07
Tokyo International
Air Terminal Corporation
Ministry of
A-43
A-42
F-08
L-01
TOKYO MONORAIL,
Foreign Aﬀairs,
NARITA
ConsularGangnam Seoul Tourism
Embassy of INTERNATIONAL CO,LTD
Keikyu Group
AﬀairsMedical Organization /the Republic of

BALLY'S JAPAN（SRI LANKA）

Bo

B-04

A-26

A-31

A-20

A-41 A-40

A-46

Bangkok
Hospital

WONDERFUL
INDONESIA

Asia

D-08

B-05

A-49
KERALA
TOURISM

A-68
Tigerair Taiwan

NAVITIME
JAPAN
Co.,Ltd

Tourism
Authority ofThailandBangladesh
Tourism Board

A-47

A-67

A-51
o

Hanoi
Promotion
AgencyA-34 A-33

Airlines,
Transportation

A-52
t h G r an d P

A-35

A-56

New Caledonia Tourism／
Air Caledonia International
A-69

A-53

G-01
AIG General Insurance Co.,Ltd.
Central Asian
Travel System

East Hall 1

Special Award Winnermickeynet

JCB Co., Ltd

PHILIPPINESWONDERFUL INDONESIA

23

2018 Travel Showcase

Travel Showcase (East Hall 4, 5, 6)
J10-08
JTB Publishing,Inc.

Other prefectures

Japan
Stage

J5-02
Miyazaki
Convention& Visitors
BureauJ3-13
BiwakoVisitors Bureau

J5-03

J5-01
Kyushu Tourism
Promotion
Organization

kumamoto
prefectural
touristfederation

J5-07

J5-08

Fukuoka
Prefectural
Government

KAGOSHIMA

Nokyo Tourist Corporation
J5-09
ALL NIPPON TRAVEL
Nagasaki AGENTS ASSOCIATION
Prefecture
J10-02
Convention
J10-04 J10-05
and Tourism
Association
J10-03Jetstar
HUIS TEN BOSCH
Seibu
Group

J3-02

J3-10

Tanabe City &Santiago deCompostela City

Maido Osaka

B

Wakayama
TourismFederation

J3-01
Nanki Kumano
Wide area
Society ofCommerce andIndustry Higashimuro
Council

J5-05

J1-04

J3-12

h G r an d Pr
i
oot

x

J3-11
Hyogo
Prefecture

S-01

Grand Prize

J1-01

J2-01

J4-01

HIROSHIMA
JATA
Tourism Charity
2018

J1-03

Shimane prefecture
En-musubi Tourism Association(Matsue・Izumo・Yasugi)

Katsushika
City
SHIKOKU

J4-02

J2: Shikoku

J4-03

J6-11

Tokyo
Metropolitan
Government

J4-07

Tokyo Metropolitan
Government(TAMASHIMA &TOKYO LOCAL
SPECIALTIES) :TAMASHIMA ZONE

EAST TOKYO~TOKYO SKYTREE®・ J4-04 J4-05
Taito・
Sumida・ KOTO Tokyo
CITY Minato City・
Koto~
TOURISM MINATO Travel &ASSOCIATION Tourism Association

J4: Kanto

J4-08 J4-09
KITAIBARAKI CITY Kusatsu
Onsen

East Hall 4

24

G r an d P

ri xSecond Grand Prix Winner

WONDERFUL SETOUCHIDISCOVER WEST Association

Bo

oth

G r an d P

ri x

J4-10

J4-11

J10-06

J10-10NHK WORLDJAPANHMI HOTEL
GROUP

J6-18
Mie Prefectural
Government
ISESHIMATOURISM &CONVENTIONORGANIZATIONKINTETSUCORPORATION

Honda xNextremer

J8-02

J8-01
Bo

Regionalbusiness
strengthening
support project.
OKINAWAothri x

Okinawa
Convention &Visitors Bureau

J4-15
Kanagawa
Prefecture
J4-16
HakoneKeisei Electric Railway
Co.,Ltd.

J8: Okinawa

S4-02〜17

Industrial Tourism

J7-01

J7-03

Niigata
Prefectural
Tourism
Association

Akita
Prefecture

Sagamihara City
Tourism Association

J7-02
The Shinano River Flame
Pot Road Cooperative Council
Souwa Activation Group (Oi Town , Kanagawa)
J4-14

J4-18

J4-17

S G -02

Poster Competition for
Tourism of Japan

Second Grand Prix Winner

Okinawa Convention & Visitors
BureauG r an d P

J8-05

CHIBA
Prefecture /NARIAT City /KISARAZU City

J10-15
VIP GLOBAL CO.,LTD.

J10-40

Yomitan J8-04
Okinawa
Sky Tourists
Service Limited
Company

J4-12

Tochigi Prefecture
Ibaraki Prefecture
Gunma Prefectual
Government

Questionnaire

oth

J6-17

Gifu Convention and
Visitors Bureau

Nishimino Regional
Tourism Promotion Council
higashiminorekishikaidoukyougikai「hanbun,aoi.」katuyousuishinbukai

J4-06

J2-02
J2-03
NIYODO BLUE TOURISM COUNCIL Oboke-Iya Onsenkyo
General corporation Hata Regional Tourism Bureau
KOCHIKEN TOBU TOURISM COUNCIL

Bo

Great Nature ASO
Healthful Forest

J10-16WONDERFUL SETOUCHIDISCOVER WEST
Ureshino Onsen Tourism Association
Association
Wakasahigashi Society of Commerce and Industry
JAPAN TRAVEL AND TOURISM J6-03 J6-04 J6-05
S-03
Association
J6: Chubu
Academy Area
WEST JAPAN RAILWAY COMPANY
Northern Nagano Area Tourism Association mishima
J6-16
NAGANO CONVENTION &skywalk
VISITORS BUREAU
J6-02
J6-10
J6-14 J6-15
J6-09
Japan Alps Tourism Association
HAKUBA VALLEY & AZUMINO
Aichi Prefecture／
J6-13
Nagano Prefecture
FUKUI
ToyamaAichi Destination Campaign
NAKASENDO KISOJI
PREFECTURE
Prefecture
Central Japan Railway Company
J6-01
J6-12
Shizuoka Prefecture
Achi ☆
GO!
Hirugami
CentralTourismJapan
Board
KANNON Hot-Springs
Gamagori City Tourist Association
J1: Chugoku
Saitama Prefecture, Saitama Prefecture Products andYamanashi Prefectural Government
Tourism Association,Kawagoe City
Yamanashi Tourism Organization
Saitama Prefecture Products & Torism Association

DMO Area

J3-03
Discover your own KYOTO(Kyoto by the Sea)
Discover your own KYOTO(Kyoto Infused with Tea)
Discover your own KYOTO(KYOTO in forests)

J10-11 J10-13

J10-09J10-07

Relo Vacations, Ltd.
Umemori Honten Corporation

Beppu SAGA
Gifu Prefecture
City PREFECTUAL
Travel to the central
Japan "Seki-city,
Oita TOURISM
Kanazawa City
Mino-city,Gujo-city andPrefecture FEDERATION HIDA TAKAYAMA
Nagaragawa-Railway"
Matsumoto City
HIDA
Nanto City,Toyama Gero-Onsen・Magome
Area Tourism Council
Prefecture

J6-08

Kinokawa Fruits
Tourism Bureau
J3-09
Wakayama Ken J3-07
Kumanonanki Renmei
J3-08 Sumoto
J3-06
J3-04
Mintabi
TouristS2-01〜05
Nara Prefectural
Government

J3: Kansai

J5-06

dormy Inn /Onyado Nono /Global CabinJapan

J5: Kyushu

J10-12

ROUTE INN HOTELS
J10-14Imperial Hotel, Ltd.
Brangista.Inc

Visitor Use Promotion Office, National Park
Division, Nature Conservation Bureau,
Ministry of the Environment, Japan

Agency for Cultural Affairs(Japan Heritage)

East

East East 3 East 2 East 1
Hall East 6 East 5 East 4
U-02

Sept.

20（Thu）-21（Fri）

Z-04

Sept.

Inbound Tourism
Business EXPO

J8-03
FUJITAKANKO INC.

J10-25
JAPANAUTOMOBILEFEDERATION(JAF)
J10-24Japan
Recreational
VehicleAssociation

All Japan Rentacar
Association
J10-27 J10-29
walking bicycle club
J10-28

Seminar Room 14

AirX Inc. /Helicopter service

J10-26
HATO BUS
CO.,LTD.

Business
Discussion LIFE
Area PEPPER

KDDI×COLOPL Bizaia
Co., Ltd.

J10-39

Questionnaire
Area

Panasonic
Corporation

22（Sat）-23（Sun）

Local Gourmet Market
Auto Camp Corner

REMISE

Business
Discussion &Break Area

Japan Voyage
Navigator

FLTOKUYAMAMATCHA Inc.

FutureModel Corp.
Japan Telegaertner Ltd.
Yamatogokoro Inc.

Hotmob Japan/
LIKE JAPANJ10-37

AirserveCo., Ltd.

Payke

handy Japan YUMITORU IMPORT
Co., Ltd.

Z-01"Donburi"Grand Prix

VASARA HOLDINGSFUJITSU TERILOGY
LIMITED SERVICEWARETELECOM
SQUARE

RakutenInsight, Inc.

Wovn Technologies, inc.

HOSHI FRUITS

D2C

DEVELOP・
FORCE

OMATSURILANDNIHON KOUJI
KOUKOKU
NOK

Aomori, Iwate, Miyagi, Fukushima, Sendai(TOHOKU Pacific Coast)

Japan Film
Commission
J10-19U-01
GUIDABLE
SIDERANCH

Nihon Unisys Manga

Production

EQML JCSRA

ANDROAD

Guides JapanIKUSA Inc.
ABC JAPAN
Kotozna, Inc.
S-06
(Kanko Bank)MITSUBISHI PAPER MILLS LIMITEDGrand Park Hotels
Beneﬁt One Inc. JFC Location Map Fair 2018
NTT GEOSPACE CORPORATION
J10-21
Councilfor
GlobalCommunication
S4 -01
Tourism Planning Contest forDevelopment and Promotion
J6-19 J10-20
University and College Students
One Stop
Toppan Printing
JAPAN CASHA ART&PART
J10-18J10-17KIMONO EXPERIENCE
Innovation
Co., Ltd.
MACHINE Co., Ltd.
Co., Ltd.
ANIME TOURISM SORA Tourism J7-08
J10-34ASSOCIATION Promotion
FUJITSUHEARTS
BRICKSCouncil
LIMITED
Japan Council
2019
NTT GROUP
HYOJITO
J10-33 J10-38
for Promotion
Sanriku Disaster
Hitachi, Ltd.
of Sake Brewery
TesproRisk Reduction &J7-07
TourismCo., Ltd.
Seminar Room 15
Reconstraction
IP Dream Inc.
J10-32NTT
Project
ADVERTISING,
Konica Minolta,
Executive
INC.
Inc.
FUKUSHIMA
Committee
PREFECTURE
National Institute of Information and Communications Technology
Canon Marketing
YAMAHA CORPORATION
Japan Inc.
Logbar Inc.

Sekisui Kinzoku Co.,Ltd.

Universal Tourism

NIHONDENSILOCOBEE
Mintomo,K.K.

Nippon Travel
Agency Co.,Ltd.
X PONY CANYON INC.

S-19

Business
Discussion
Area

Consul&Farm Inc.
ActPro Co., Ltd.

J7: Tohoku

The local

Vpon JAPANinboundTV

TAJIMAYARICE CO., LTD.

The Japan Chamber ofCommerce and Industry

AcoustiguideLogbar Inc. Japan

CO3 Audio tour

Japanese Name Factory

JTB Corp.
JTB GROUP

Business
Discussion
Area“ i enjoy ! ”

Para Sports Park
THE NIPPON FOUNDATIONPARALYMPIC SUPPORT CENTER

SOURCENEXT CORPORATION
ActiValues, Inc.
Japan Shopping Tourism Organization
Japan Shopping Tourism Organization

J9: Hokkaido
J7-04

J7-06

Fukushima
City
TohokuTourism Promotion Organization
East Japan Railway Company

J7-05
JAPAN BRAND
Project「TOHOKU KYODO ZEN」

J7-09

J9-01
Noboribetsu
THEInternational
ONSEN Tourism &Convention
Association

J9-02
HOKKAIDO TOURISM ORGANIZATIONHOKKAIDO TOURISM ORGANIZATION(Southern Hokkaido)
HOKKAIDO RAILWAY COMPANY
Chitose city
KAMIKAWA(Sounkyo Onsen)
West Mombetsu Region
City of Mombetsu
HOKKAIDO RUMOI AREA

J10-41TOYOTA MOTOR CORPORATION・TOYOTATSUSHO CORPORATIONHall 5All Nippon Airways CO.,LTD.

J10-22

S-05
Sports Adventure
Tourism

Visitor Use
Promotion Office,National Park
Division, Nature
Conservation
Bureau, Ministryof the Environment,
Japan
NPO Japan
Ecotourism Society

J10-23
Agency for CulturalAﬀairs (Japan Heritage)

East Hall 6

Japan Airlines Co., Ltd.

NARITA INTERNATIONALAIRPORT CORPORATION

East Japan Railway Company

25

Inbound Tourism Business EXPO
Sept 20(Thu) - Sept 21 (Fri)East 6 Hall, Tokyo Big Sight

Visitors: about 13,500

Sept 20 (Thu) 7,000
Sept 21 (Fri)  6,500

Organizers: Tourism EXPO Japan, Nikkei Inc.

Technology, Services Come Together to Support Japan’s Tourism
Unique Souvenir Creators Appear for First Time

In collaboration with Tourism EXPO Japan and Nikkei Inc.
the “Inbound Tourism Business EXPO” was held for two days
from Sept. 20 (Thu) to 21 (Fri).
The EXPO was held as part of Tourism EXPO Japan 2018’s“Fair in Fair,” which made its second run this year. There werebooths from 88 companies and organizations supporting
tourism in Japan through marketing, multi-language and
ICT solutions, video and web content, device support andinfrastructure, human resource support, and sales andinteractive planning.
Among the many essential services and tools for inboundbusiness, such as multi-language services and translation
tools, automatic currency exchange machines, and signage,

PICK UP！

what stood out were the souvenirs created for foreign travelers.
The sweets and rice, key holders, and masks exuding Japanesequalities made a lasting impression. The creation of souvenirs
is critical for inbound and tourism businesses, and on Sept. 21(Fri) there was a seminar “How to Create Souvenirs for Chinese
Visitors.”Continuing from last year, “The Front Lines of InboundVenture” -- a two-part seminar hosted by the InboundVenture Association -- as well as other seminars about cashless
initiatives, apps and golf tourism were conducted. The next
“Inbound Tourism Business EXPO” will be held Oct. 24-25,
2019 for the first time in Osaka.

Toward 2020! Opportunities, Issues From Latest Inbound Trends
Opportunities in 2020 to Create Jump in Inbound Momentum

Speaker
Keisuke Murayama, C hief Executive Officer
Yamatogokoro, Inc.

26

On Sept. 20 (Thu), the first day of the event,Keisuke Murayama, Chief Executive Officer of
Yamatogokoro Inc., conducted a seminar “Toward
2020! Opportunities, Issues from the Latest Inbound
Trends.” Despite being held early the morning,
the large number of attendees ref lected the highinterest in inbound travel, especially with the Tokyo
Olympic and Paralympic Games less than two years
away. Murayama said that inbound travel, which
is currently trending, will continue to grow after2020. “2020 will present the biggest opportunities.
Now’s the time to put your business in gear.” To
accomplish this, businesses need to create a new
product. Although overtourism is a problem in somecities, there are many cities and areas that don’t haveproducts for sale. Murayama provided a concrete
example of releasing a certain item, adding value
while raising the unit price, and making promotions
during periods and days when it isn’t selling. Thereis also room for the development of thematic goods
related to anime and sports, suggesting that Japan
still has high potential.
Raised issues included the task of providing
high levels of satisfaction to travelers who aren’t
pa r t ic u la rly fond of Japa n, sec u r i ng hu ma n
resources f rom overseas and eva luating t hem
appropriately, and the budgetary allocation ofmunicipalities that tend to be biased in favor of
disseminating information. Business owners andresidents must also become more open and distancethemselves from isolated ways of thinking. In
closing, Murayama said that although there aremany issues, Japan’s inbound business continues
to grow and attract the world ’s attention, andexpressed confidence that from 2020 Japan will step
into the spotlight as a model country for the rapidly
expanding inbound business.

Official Visits

Kazuo Yana
Parliamentary Vice-Minister of Land,
Infrastructure, Transport and Tourism

Teru Fukui
Minister of State for Special Missions

Manabu Sakai
State Minister of Internal
Affairs and Communications

Naomi Tokashiki
State Minister, Environment

Hiroyoshi Sasagawa
Parliamentary Vice-Minister of Environment

Ichiro Aisawa
House of Representatives Member

Shigeyuki Tomita
House of Representatives Member

Hiromichi Watanabe (Photo left)
House of Representatives Member

Hirofumi Kado
House of Representatives Member

Shunsuke Takei
House of Representatives Member

Kentaro Asahi
House of Councilors Member

Yasuko Komiyama
House of Representatives Member

Yuriko Koike
Governor of Tokyo

Hideaki Omura
Governor of Aichi Prefecture

Roh Tae-gang
Vice Minister Ministry of Culture,
Sports and Tourism

Ichiro Hamakawa
President & CEO, JCB Co., Ltd.

Courtesy Calls

H.E. Thordis Kolbrun Reykfjord Gylfadottir
Minister of Tourism, Industry and Innovation,
Republic of Iceland

Milton Morinaga
Chairman of Guam Visitors Bureau

Jim Jones
Managing Director, North Wales
Tourism, United Kingdom

H.E. Bernadette Romulo-Puyat
Secretary of Tourism
Republic of the Philippines

Angelos Loizou
Chairman of Cyprus Tourism
Organization, Cyprus

Santi Chudintra
Deputy Governor for International
Marketing (Asia & South Pacific)
Tourism Authority of Thailand

H.E. Tserenbat Namsrai
Minister of Environment andTourism, Mongolia

Ahmed Youssef
Chairman of Egyptian Tourism
Promotion Board

H.E. Ranjith Aluwihare
State Minister of Tourism Development& Christian Religious Affairs, Democratic
Socialist Republic of Sri Lanka

Anthony Lau
Executive Director
Hong Kong Tourism Board

H.E. Mohamaddin bin Ketapi
Minister of Tourism, Arts andCulture, Malaysia

H.E. Dr. Graham Abd El-Gadir Damin
Undersecretary, Ministry of
Tourism, Antiquities and Wildlife,
Republic of the Sudan

Dologorsurengiin Dagvadorj
Chairman of the Mongolian Travel
Association

Zhang Xi Long
Director, China National Tourism
Administration

H.E. Eriks Eglitis
H.E. Enrique de la Madrid Cordero Defne Özalp, Counsellor, Turkish Embassy, Office of
Md Emran
The Cultural and Information Counsellor
Vice Minister and State
Secretary of Tourism
Additional Secretary, Ministry of Civil
Mine Güne KAYA, Tourism Manager,
Secretary, Ministry of Economics
United Mexican States
Aviation and Tourism, Bangladesh
Izmir Chamber of Commerce, Turkey
Republic of Latvia

A representative body of CARICOM (Caribbean
Community), including representatives of 11
member state of CARICOM

Michele Fiore, Board Member
Rafael Villanueva, Senior Director
Las Vegas Convention and Visitors Authority

H.E. Edmund Bartlett
Minister of Tourism, Jamaica

Rhee Jaesung Rhee
President & CEO, Seoul Tourism
Organization, South Korea

TEJ2019
Osaka Committee Members

27

2018 Travel Showcase

Moderator
Naonobu Kondo, Chief Researcher,
Research Consulting, The Japan
Research Institute, Limited

Program for Tourism Professionals

PanelistsTsuyoshi Hasegawa, Corporate Officer
and Director for Planning Strategy, JTB
MEDIA CREATION, Inc. (JMC)
Tomoaki Kojima, Senior Managing
Executive Officer, SOURCENEXT
Corporation
Hiromasa Inoue, Vice Manager, Window
Sales, Tokyo Central Post Office, Japan
Post Co., Ltd.
Toshiaki Furuya, COO, Mirai TranslateCo., Ltd.
Takuro Yoshida, President & CEO,
Logbar Inc.

Tourism Professional Seminar
Tourism experts gave a seminar to nurture leading tourism
professionals by adding depth and broadness to their career. Many
participants who are engaged in the tourism industry gathered toobtain “must-know” business information from various perspectives
and listened to lecturs of tourism professionals from both Japan andoverseas.
Tourism Professional Seminar TimetableSep 20 (Thu)
Time

Place

B stage

Seminar Room 1

Seminar Room 2

Seminar Room 4

Seminar Room 5

Seminar Room 7

Seminar Room 9

11:00-12:00
Seminar on
Educational Travel
Domestic & Outbound Travel

11:00

12:00
12:30-14:00
13:00

World Standard
Inbound Marketing by
Setouchi DMO

12:30-14:00

12:30-14:00

Malaysia
Destination Seminar

Tourism Management
SeminarRegional tourism rejuvenation andpreparations to receive inbound visitors, social
big data application to risk management

14:30-16:00

12:30-14:00
Rio de Janeiro
Destination Seminar

12:30-14:00
Seminar on
Japan Heritage
Attractiveness and Utilization

12:30-14:00
13:00-18:00

JATA Chugoku/ShikokuBranch
Executive Meeting
Travel Agency Fair Trade
Council Executive Meeting

14:00

15:00

14:30-16:00

14:30-16:00

14:30-16:00

Drawing from "knowing"to "visiting" using data
Destination marketing identified
from Setouchi DMO

Seminar on
Travel Agency Act

Central Asia
Destination Seminar
Uzbekistan, Turkmenistan,
Tajikistan

Inbound Educational
TravelSpecific measures to expand
inbound educational travel

14:30-16:00

16:30-18:00

16:30-18:00

16:30-18:00

16:30-18:00

Travel Media "Rurubu"
Introduction of regional solution
cases with brand usage

Inbound Travel fromthe Perspectiveof Aviation Data

Seminar on Fare
Schemes, etc. ofChartered Bus

Seminar on Regional InboundTourism Marketing withAnimation Film and Products

Seminar Room 1

Seminar Room 2

Seminars by Exhibiting
Universities

Digital Marketing
Seminar by JNTO

16:00

17:00

18:00

16:30-18:00①Tour Conductor of the Year2018 Award Ceremony② Talk by Experienced Tour
Conductor ~ Tips for better
traveling~Sep 21 (Fri)
Time

Place

11:00

B stage

10:30-12:00
Global Communication
Symposium 2018
The Evolving Multilingual
Communication Technology andits Application for Business

Seminar Room 3

Seminar Room 4

Seminar Room 5

Seminar Room 7

10:30-12:00

10:30-12:00

10:30-12:00

10:30-14:30

2020 new graduates
seminarTravel / Sightseeing industry latest
employment / recruiting cases

Destination Seminar"Journey into Historic Sites ofThree Kingdoms"

New Travel Style
Introduction of Nohaku

12:00

13:00

12:30-14:00

12:30-14:00

12:30-14:00

12:30-14:00

Overseas Graduation Trip
Plan Contest 2018

Inbound Travel fromthe Perspectiveof Aviation Data

South Korea
Destination Seminar

Inbound Tourism
Business Seminar to
Safety Develop InboundBusiness

Seminars by Exhibiting
Universities

14:00
14:30-16:00
15:00

University Students
Tourism Community
Planning Contest 2018
Presentation

14:30-16:00
Seminar on
Claim-handling

16:00
16:30-18:00
17:00

18:00

19:00

28

17:15-18:00
Japan-Hong Kong Tourism Year
Program

14:30-18:00

14:30-16:00

14:30-16:00

Indonesia
Destination Seminar

Cuba
Destination Seminar

Internal Meeting for
Production ofTravel TV Program"Film Commission
Activities and Its
Application"
18:00-19:00
JATA Kansai branchInternal Meeting

14:30-16:00
Boarder Tourism x ICT Utilization
Challenges of Okinawa Yonaguni
Traveling World Boarders Startingfrom Japan
Try out at boarder at China

16:30-18:00

16:30-18:00

Southern Africa
Destination Seminar

Seminar on
Consumption Tax
Reduced Tax Rate

15:00-16:00
Seminar on 20 Most Beautiful Streets in Europe
Attraction of three beautiful streetsin Wales, the country of wonder
16:30-18:00
Seminar on Tourism Site
Promotion and Brandingin collaboration with companies /municipal governments / citizens /tourist facilities

New Travel Style Introduction of Nohaku

Global Communication Symposium 2018

The Evolving Multilingual Communication Technology and its Application for Business

Sept. 21 (Fri) 10:30 – 12:00 Seminar Room 5

Sept. 21 (Fri) 10:30 – 12:00, B stage

New style of traveling by staying at farmers’ village

Calling for Private Companies to use Open Servers

Under the Ministry of Internal Affairs and Communications’ (MIC) Global
Communication Plan, the National Institute of Information and Communications
Technology (NICT) is currently conducting R&D and field experiments of theirmultilingual speech translation system. Osamu Sudo from the Council for Global
Communication Development Promotion mentioned that such service should takeroot in society. Vice Minister Sakai suggested that such service should be applied
more in disaster resilience. Yutaka Kidawara from NICT said that the Instituteintends to further improve the translation accuracy translation of the 10 languages
that have been prioritized in the Global Communication Plan.
After Shin Takamura from MIC proposed the possibility of opening a sandbox
server to promote open innovation among private companies, Tomoaki Kojima
from SOURCENEXT, Takuro Yoshida from Logbar, Tsuyoshi Hasegawa from JMC,
and Hiroaki Inoue from Japan Post introduced key features of some of theirdevices and application methods. Toshiaki Furuya from Mirai Translate who is incharge of developing the multilingual speech translation platform, expressed hopeof creating translation services on the platform specialized for different domains.
Organizer: Council for Global Communication Development and Promotion
Coorganizer: National Institute of Information and Communications Technology (NICT)
Supporter: Ministry of Internal Affairs and Communications

Seminar Room 10

Seminar Room 11

Seminar Room 12

Lecturer
Aijiro Kitagawa, Deputy Director,
Rural Development Bureau,
Ministry of Agriculture, Forestry
and Fisheries (MAFF)

Seminar Room 13

Nohaku where tourists stay at farmers’ houses for agriculturalexperiences has been popular as educational travelling but is notalways financially viable.
The Tourism Nation Promotion Basic Plan adopted in March 2017
promotes infrastructure for long-stay tourism at Japanese rural areas
aiming to increase the number of areas to 500 by 2020, and intends
to increase the average income in the rural areas.
In order for Nohaku to be successful as a sustainable business, it isnecessary to establish a structure to support independent operationsof Nohaku business by corporate organizations, to support growing
the business as attractive tourism content suggested Aijiro Kitagawa
from the MAFF. It will also enhance its promotion. He also expressed
the government’s intention to promote Nohaku programs.
Several successful cases of Nohaku were introduced at theseminar, including NPO Ojika Island Tourism Association from
Nagasaki, which was nominated for a Cool Japan Award.

Seminar Room 14・15

Place

Sep 21 (Fri)Time

Conference Room 703

11:00

12:00-13:00

16:30-18:00

16:30-18:00

Introduction of
11 Caribbean Countries
Destination seminar & networking
with visiting tourism organizations

Long Stay Seminar
Creation of Travel Exchange
Population

Seminar Room 8

Seminar Room 9

12:30-14:00

12:30-14:00

Seminar on Managementof Human Resources

Tourism Management Seminar
Future state of traveling derived
from past data, real-time data anddemand forecast

14:30-16:00

14:30-16:00

Challenge for Tourism
Developed with Integrationof "Nature", "Culture" and"Sports"

Regional Tourism
Developmentwith Car Traveling

16:30-18:00
Expansion of two-way
Communication and Reactivationof Outbound Travel among
Youth Generation
Chiba x Malaysia alliance business

Seminar Room 10

10:30-12:00

Seminars on
Inbound Tourism
Business

Adventure Tourism in Japan – Potential for
Regional Economic Growth and Creating
Business Opportunities

11:00

12:00

12:00

13:00

13:00

14:00

14:00

15:00

15:00

16:00

16:00

17:00

17:00

18:00

18:00

16:30-18:00
Tourism Seminar on
Nara's ancient "Asuka""Heijo Palace Site"

Seminar Room 11

Seminar Room 12

Seminar Room 13

10:30-11:40
Symposium & Seminar on
Japan Tourism Area
1st session: Inbound attraction
initiatives by 13 tourism areas in Japan

Seminar on Tourism
Human Resources
What kind of marketing personnel
needed in the tourism industry?

Time

10:00-12:00

10:30-17:00

Seminar on MICE

Place

Seminar Room 14・15

11:00-17:00

Place

Time

11:00

12:00
12:30-14:00
JATA Kansai branchInternal Meeting

14:30-16:00
LADY JATA
Internal Meeting

12:30-14:00
Palau
Destination Seminar

14:30-15:30
Inbound Marketing Seminar for
Europe / U.S. /Australia

13:00-16:30

13:00

13:30-15:00
DMO Net Application
Seminar

15:30-16:30

Symposium & Seminar on
Japan Tourism Area
2nd session: Ideal state ofJapanese ver. of DMO at theworld level

14:30-16:00

14:30-16:00

Russia Destination Seminar
Moscow, St. Petersburg & Kazan

Seminar on National
Parks in Japan
Nature has its story (Stories ofexperience)

16:30-18:30

16:30-18:00

Seminar on Sake Breweries Tourism
From the perspective of foreigner,community, sake breweries
16:30-18:00
Trend in Incentive Travelin Asian Market(Thailand, Malaysia,
Indonesia)

17:00-18:00
Seminar on
Sustainable tourism

Seminars on
Inbound Tourism
Business

14:00

15:00

16:00

JATA Inbound Symposium
Challenge by Agency for
Cultural Affairs, Ministry of theEnvironment
Becoming tourism developed nation
with treasure of COOL Japan:
Japan heritage and national parks

MongolDestination Seminar

17:00

18:00

19:00

29

2018 Travel Showcase
In-booth Receptions
Stage

Closing Ceremony / Grand Finale

Sept 23 (Sun) 16:30 – 17:00
Stage A, East Exhibit Hall, Tokyo Big Sight

EXPO Concludes on a High Note with Record 207,352 Visitors
TEJ to be Held in Osaka for the First Time in 2019

Marking its fifth year, TEJ 2018 welcomed booths from 136 countries and regions
and 47 prefectures and the number of visitors during the four-day event surpassed theprevious high set in 2017. The number of business discussions also exceeded that of 2017,
underscoring the success of the event.
Chairman Hiromi Tagawa, head of the TEJ planning committee, said, “We arranged
areas that emphasize interactivity, so I trust you all were able to discover a ‘new formof travel.’ Tourism contributes to natural disaster recovery and visiting an affected
region is the ultimate form of support.” With the 2019 EXPO set to be held in Osaka,
he promised that “next year’s EXPO will capture the spirit of Kansai and serve as an
event held in the same year as the Rugby World Cup in leading up to the Olympic andParalympic Games.”
The closing ceremony included the Booth Grand Prize award ceremony, where one
group was selected for the Grand Prize, three as runner ups, and one for the special
award. As part of the Booth Grand Prize, from Sept. 21 to 22, all visitors and boothrelated personnel voted for their favorite booths. Winners received a commendation
plaque, certificate, and, as an extra bonus, a booth spot at the 2019 event.
Speakers
Highlighting the closing ceremony, all of Japan’s regional characters gathered onstage in a spectacular grand finale, with the promise of meeting again next year in
Osaka.

Closing Ceremony
Ichiro Hamakawa, President & CEO, JCB Co., Ltd.
Hiromi Tagawa, Chairman, Japan Association of Travel Agents (JATA)
Shigeto Kubo, President & COO, Japan Travel and Tourism Association (JTTA)
Grand Prix Award winners
Grand Finale
Exhibitors (local characters from throughout Japan)*Refer to the photos on the pages 22-24 for winners.

30

Stage Programs
Featured of many various performances and eventsPlace

9/22 sat.

Time

EAST 1

A Stage

EAST 3

B Stage

Watch

For Families

Feel

Learn

Ceremony
EAST 4

Japan Stage

10：00
10：30 - 11：00

10：30 - 11:30

10：30 - 11：00

Mongolian Folk Concert
Ulaanbaatar Ensemble

CHUGGINGTON MINI STAGE
WONDERFUL SETOUCHI
11：00

11：15 - 11：45

Kyushu Tourism Promotion Organization
Kyushu Tourism Promotion Organization
11：15 - 11：45

Taitung, Taiwan

SAMURAI Performance
OSHIJO-OMOTENASHI KACCHUTAI
11：45 - 12：15

12：00

12：00 - 12：30

12：00 - 12：30

Philippine Music Live featuring Maria Theresa Gow
Philippine

The Sounds of Mariachi by Mariachi Agave from Mexico
Mariachi Agave
12：45 - 13：15

13：00

14：00

13：00 - 13：30

orochi (The Giant,Eight-headed Serpent)Gotsu City Iwami Kagura Liaison Council

Wonderful Indonesia Performance
Wonderful Indonesia Team
13：30 - 14：00

Guizhou Province dance
China National Tourism Office Tokyo

14：00 - 14：20

Hawaii Tourism Japan

14：15 - 14：45

Bolivia Minister Of Tourism and Culture

Ueda city Nagano Prefecture PR
Shinsyu Ueda Omotenashi Bushotai

12：30 - 13：00

Sensational Tokyo tour by HATOBUS
HATOBUS
13：15 - 13：45

Japanese Anceint Capital in Nara : "Asuka" & "Nara Palace Site"
Asuka - Nara Palace Site Historical National Government Park
14：00 - 14：30

En-musubi(is the act of linking fates,binding ties,or in thecase of romantic relationships,matchmaking. ‘Enishinouta’
Shimane Tourism Ambassador Shimanekko RayYamada(Singer)
14：45 - 15：15

15：00

15：00 - 15：30

Live Samurai & Ninja Show
Nagoya Omotenashi Busho-Tai Hattori Hanzo and the Ninjas

15：00 - 16：00

Sky is no longer the limit, let’s reach for the stars!
SORA Tourism Promotion Council

Tour Grand Prix 2018
Organizer

15：30 - 16：00

Performance by akita wanwan musume
wanwan musume
16：00

16:00 - 16:30

16：15 - 16：45

SriLanka Tourism Promotion Bureau

16：15 - 16：45

A live performance by the Steel Orchestra! “It's soundand it's tone brings paradise in the air”
Panorama Steel Orchestra

16：45 - 17：15

17：00

SAKHALIN REGIONSAKHALIN REGION

17：00 - 17：30

Ehime Shikoku Tourism PR
Comedienne ''Mikan'' , Image up character of Ehime Pref''Mican'', Mican's Shikoku Friends

17：15 - 17：45

Ministry of Hotels and Tourism, Myanmar

18：00

Place

9/23 sun.

Time

EAST 1

A Stage

EAST 3

B Stage

Morioka sannsa odori festival
Miss Sannsa Odori Dancers
16：45 - 17：15"Team HAPPY Fukushima "dance Performance"Team HAPPY Fukushima "17：30 - 18：00

Cutting Monkfish hanging and Japanese Festival music played at Ofune
Festival(Nationally designated Important Intangible Folk Cultural Property)
Kitaibaraki city tourism association (Performer:Marumitsu Ryokan)/Nationally designated
Important Intangible Folk Cultural Property Ofune Festival Preservation Society

EAST 4

Japan Stage

10：00
10：30 - 11：00

10：30 - 11:00

Public relations of Kumamoto Prefecture
Kumamon-tai
11：00

11：15 - 11：45

11：15 - 11：45

Kagoshima Prefecture PR stage
Kagoshima Prefecture
12：00

10：30 - 11：00

Meet colors! Taiwan
NARUWAN Dance, Taiwan Indigenous Peoples Cultural Development
Center

11：15 - 11：45

Egyptian Traditional Dance Show
Egyptian Traditional Dancers
12：00 - 12：30

12：00 - 12：30

Copyright National Theatre Okinawa

14：00

13：00 - 13：30

Measures to stay safe abroad: a short play
Ministry of Foreign Affairs of Japan

13：30 - 14：00

Czech South Moravian Traditional Cimbalom band concert
The Strážničan cimbalom band

14：00 - 14：30

15:00 - 15:30

Traditional instrument and dance performance ofIsan, the northeastern part of Thailand
Kalasin College of Dramatic Arts
16：00 - 16：30

The local "Donburi" Grand PrixTOKYO DOME CORPORATION

Place

SeminarSchedule

15：30 - 16：00

Uzbek Dance
GULISTON

9/23

2F

Seminar Room2

East 6

Seminar Room12

2F

Seminar Room2

Time
13:00 - 17:00"Kita-Kanto" Original Cocktail Performance by Utsunomiya
Cocktail Bartender & Regional Mascot's PR Stage
North Kanto (Ibaraki, Tochigi and Gunma Prefectures)

15：45 - 16：15

Konpeitou Kingdom on Stage
Suger-Love chan , princess Frois Shiori / Konpeitou Kingdom
16：30 - 17:00

16：30 - 17：00

Grand Finale

The World Heritage Council for the "Sites of Japan's
Meiji Industrial Revolution"

15：00 - 15：30

Famagu'on Happon ~Songs & Dance of Guam~
Guam Chamorro Dance Academy

9/22

Wakayama Tourism Promotion

Ruka Yamamoto (AKB48 Team8) Nanako Ogawa Kinokuni
Friends) Wakapan (Wakayama Tourism Promotion Macot),
Undecided MC / Wakayama Tourism Federation
14：15 - 14：45

Korea Tourism Organization

16：30 - 17：00

17：00

Shimane the Land of "Go-En" PR
Shimane prefecture
13：30 - 14：00

Philippine Music Live featuring Maria Theresa Gow and Last Call
Philippine

16：00

2020 tokyo olympics bicycle road race will come in sagamihara

yusuke hatanak a / kouhei yokotuk a (teamUK YO) ayak a
tokorotani (sagamihara tourism goodwill ambassador) miuru(sagamihara midori-ku character) nobuyuki hirota (a municipal
office of sagamihara city)

12：45 - 13：15

Pristine Paradise Palau
Palau Dancers

14：30 - 15：00

15：00

Shiga prefecture tourism promotion by Shiga
prefecture mascot characters
Biwako Visitors Bureau
12：00 - 12：30

About power spot place Gangnam as a world top level :to change the fate of women
Gangnam Tourism Medical Ambassador
12：45 - 13：15

13：00

Yumomi Dance
Kusatsu Onsen

Travelers Sounds
Shogo Kohama + Ryouko Aomasa + Kaoru Toriyama /Kameari Performance Park

Organizer
Hawaii Tourism Japan

Aloha Program Seminar & Workshop

14:00 - 15:30

Long Stay Foundation

Longstay Seminar & Individual Consultation

10:00 - 18:00

Japan Pan-Pacific Institute of Tourism

Japan Pan-Pacific Institute of Tourism

31

2018 Travel Showcase
Survey of Trade Visitors
The largest business category among trade visitors was “travel companies” with a 37.1% share, followed by “information and communications/ITrelated companies,” “marketing consultants” and “trading companies, wholesale and retailers,” revealing a widening of business categories. According
to satisfaction ratings by purpose of visit, more than eight in 10 said they were satisfied in all categories. More than 90% selected to “increase knowledge”
and to “gather information” categories, underscoring the increase in visibility and recognition of this important event of the tourism industry.

Visitor registrant counting (n ＝ 13,362）■Occupation■ Business Category
Travel agency
IT-ICT-related / Communication service
Marketing consultant
Wholesale and retail trade
Service industry
Transportation
Tourism organization
Accommodation
Manufacturing industry
Publication/Media
Government
Education/Research instituteTour operator
Construction industry/Regional development
Finance/Insurance service
Theme park/Attraction
Staffing service
Entertainment
OthersUnclear

5.8
5.4
5.4
4.8
4.6
3.8
3.6
3.6
2.7
2.2
2.0
1.9
1.8
1.2
1.1
0.4
2.8
1.1

0

37.1

8.8

34.6

Sales
21.7

Overall business

20.3

Marketing
17.2

Planning/Purchasing
12.5

Advertising
Corporate planning

11.0

IT· System

7.1

General affairs

4.9

Accounting

1.6

Others

10

20

30

40％

6.5

0

10

20

30

40 ％

Survey of Visitors (n ＝ 5,235）■ Purpose of Visit (multiple choice)■ Satisfaction Rating by Purpose of Visit (multiple choice)
Very satisﬁed

92.4

Gather information
Increase knowledge

Gather information
Increase knowledge

70.7

Obtain ideas for new
business models
Broaden network
within the industry

31.3

Expand business into newareas and arenas

24.6
19.5

Find business partners
Broaden network with
non-travel industry
Others40

Survey of Exhibitors（n＝104）

60

80

60.6

13.5

1.5

11.4

1.9

Find business partners

22.5

Attract industry
participants

90.9

49.5

29.3

Broaden network
outside the industry

28.6

56.4

33.1

0

20

40

Overall satisfaction

17.2

57.9

40

60

19.0

3.5

14.6

0.3

5.0

80

4.1

100 ％

Attract travelers

17.0

Attract industry
participants

15.6

Broaden network within
the industry

12.2

60

80

100％

0

Satisﬁed

Dissatisﬁed

Unclear

68.7

14.1

62.4

7.8

67.8

40

12.8

8.2

69.6

20

0.0

12.2 4.4

71.4

Attain specific business 4.3
deal or agreement

46.5

20

55.0

Very satisﬁed

81.8

Attain specific businessdeal or agreement

60.8■ Satisfaction Rating by Purpose of Exhibit

Attract travelers

0

24.5

By purpose, nearly 90% of respondents selected “attract industry participants,” followed by “attract
travelers” (over 80%). More than 80% of respondents expressed overall satisfaction, reflecting a high evaluationand significance of the travel showcase and business meetings.

■ Purpose of Exhibit (multiple choice)

Broaden network
within the industry

2.6 0.9
1.1

26.0

100 ％

58.0

9.6

Others20

4.1 1.2

62.5

Expand business into newareas and arenas

6.9

0

Unclear26.9

Broaden network with
non-travel industry

16.4

Dissatisﬁed

59.2

38.5

Obtain ideas for new
business models
Broaden network
within the industry

37.0

Satisﬁed

35.5

13.0

60

80

8.2

13.0

100 ％

Exhibitor's Comments■ BtoB・Led to expanded network in tourism and other businesses by meetings with companies in otherbusiness categories.
・In addition to business meetings by appointment, conducted meetings frankly with manyindustry visitors and built business ties for the future.
・Exchanged information and opinions with other people by visiting other booths.
・Built contacts with new travel companies at business meetings, led to producing tours.
・Evaluated high among exhibitors for new business development at the meetings but would liketo have improvement the input method of the meeting system.

32■ BtoC・Was able to attract potential markets with high interest, led to expanded potential customers.
・Was able to effectively advertise and send information to many visitors through the seminars.
・Was able to let many travel consumers know that tourism is not just sightseeing but also
cultural exchange.
・Will continue participating in the event as an exhibitor since the themed exhibition areas were
efficient but the areas would be more attractive if the number of exhibitors increased a littlemore.

■ Age Groups / Sex

Survey of General Visitors （n＝998）

10sMore than six of every 10 consumers were female, with the largest
age segments generated from those in their 40s, followed by 30s, 20s
and 50s. They expressed high expectations for various events including
to “enjoy events,” followed by “discover the next overseas travel
destination,” “enjoy sense of travel” and “discover the next domestic
travel destination,” indicating a high satisfaction rating by purpose ofvisit.
In addition to beefing up B2B opportunities, many hands-on eventsfor general visitors were seen in the fifth year of TEJ and awareness ofthe event as a “travel festival” has been growing widely among general
consumers.

male

0.8
1.2
2.6

Under 9

7.3

17.9
17.0

20s

40s
50s

5.6

60s

2.3
1.5
2.0
3.1

Over 70
Unclear■ Purpose of Visit (multiple choice)

0

16.2

23.3

18.1

27.3

6.8

10

20

30 ％

■ Satisfaction Rating by Purpose of Visit
Very satisﬁed

Discover next overseas
travel destination
Find next domestic
travel destination
Obtain information forstudy-abroad/long-stay

23.5
23.8

30s

femaleOverall satisfaction

57.8

Discover next overseas
travel destination

47.0

Enjoy sense of travel

50.0

Enjoy events

72.4

Enjoy food and beverages

43.7

Obtain information forstudy-abroad/long-stay

Dissatisﬁed

Unclear

47.3

38.5

Find next domestic
travel destination

6.8

Satisﬁed

45.5

26.5

4.3

2.9

53.9

5.5

2.1

52.0

1.5 2.8

61.8

7.4

4.4

Enjoy sense of travel

52.1

41.3

3.0

3.6

Enjoy events

51.0

42.5

3.5

3.0

Enjoy food and beverages

46.5

7.2

2.7

7.1

3.5

37.5

Help enhance job

8.5

Others

6.0

UnclearHelp enhance job

0.2

0

20

40

60

32.9

0

80％
％

43.6

20

56.5

40

60

80

100 ％

The survey results revealed that consumers overall have high levels of motivation to travel, with some 80% of
domestic travelers enjoying one or more overnight-stay travel annually, also reflecting high experience inoverseas travel. As for travel style, some 60% of respondents chose “individual arrangement” in domestic travel, while more than 50% of respondents
selected “package tour” and “package tour at destination” combined. As for travel arrangement, despite the rise in on-line bookings for both domestic
and overseas travel, arrangements through travel companies represent around 50%, underscoring the presence of travel agencies.

Travel Trends of General Visitors

Domestic Travel■ Travel Experience within 1 Year
(Accommodation Travel)
Ten times 3.8%
Nine times 0.4%
Eight times 1.0%
Seven times 1.0%
Six times
2.3%■ Travel Companion

1More than 11 times 3.3%
Unclear
5.4% None
10.6%

Others0.1%
Co-worker
1.1%

Five times
8.5%

Once
20.1%

Twice
19.3%

Package tour
21.7%
Family42.0

Package tour at
destination
10.8%
Individual arrangement
62.6%

Couple23.6%■ Travel Arrangement
Others 2.7%

Unclear
4.9%

Unclear
4.6%

Friends
16.9%

Four times
5.7%
Three times
18.7%

Alone
11.7%

■ Travel Style

Unclear 3.8%

Directly withairlines, hotels(incl. on-line
booking)
20.5%
Domestic on-line ﬁrms
(such as Rakuten)
23.2%

Retail shops oftravel agencies
17.1%

Via phoneof travelcompanies
2.6%

Travel agency
websites
24.1%

Overseas Online ﬁrms (such as Expedia) 6.0%

Overseas Travel■ Travel Experience within 5 Years(Accommodation Travel)■ Travel Companion■ Travel Style

Others 1.2%
None
8.1%

Unclear
37.8%

Once
8.7%
Twice
7.9%
Three times
9.3%

More than 11 times
3.1%

Four times
4.1%
Five times
9.0%

Ten times 5.1%
Nine times 0.3%
Eight times 1.9%

Co-worker
1.3%■ Travel Arrangement
Others 2.1%

Unclear
7.8%

Unclear
9.8%

Alone
12.2%

Family36.9%
Individual arrangement
36.2%

Friends
19.7%
Couple21.0%

Package tour
36.7%

Package tour at
destination
17.3%

Unclear
6.5%

Directly withairlines, hotels(incl. on-line
booking) 14.3%
Domestic on-line ﬁrms
(such as Rakuten)
11.5%
Overseas Online
ﬁrms(such as Expedia)
15.3%

Via phoneof travelcompanies
2.3%
Retail shops oftravel agencies
24.5%

Travel agency
websites
23.4%

Six times 3.0%
Seven times 1.8%

33

2018 Travel Showcase
Travel Showcase (General Public Day)

The Local “Donburi” Grand Prix
In Tourism EXPO Japan 2018

GourmetZone

The trials for the nationwide Local Donburi Championship (tobe held in January 2019), in which local donburi (bowl entrees) fromaround Japan convene and attendees compare their f lavors before
judging which is the best, was held once again at this year’s TEJ.
Half-sized donburi were available at the venue for 500 yen. As in thechampionships, attendees voted for the tastiest donburi and 10 of 16
participating donburi were selected to advance to the final competition.
Those who advanced to the championship were bursting with joy,exclaiming “I won’t sleep until the championship!” “I’ll rest up andget ready for the championship!” and “I’m aiming for number one!”enthusiastically reflecting their passion for the championship that will
be held at Tokyo Dome.

World Gourmet Excellent BEER Expo

On sale was German beer from an authentic Munich Oktoberfest
brewery as well as Belgian, Czech, and American beer fresh from thebarrel. One by one attendees drank the barrels dry.

World Food Court
Once again staple cuisine from Africa, South America, Turkey,
Myanmar, Persia, and Japan convened at the World Food Court. Visitors
smacked their lips while feasting on gourmet from around the world.

Auto Camp Corner
Local Gourmet Market

This year organizers and food trucks from around Japan held agourmet market open to the public for one day. Its popularity drew
long lines for pudding, curry, ice cream and the shopping areas sellingsouvenirs from overseas and Japan.

34

As a “new form of travel,” along with promoting the joys of travelingby car, Scandinavian tent brand Nordisk promoted to consumers its
camp scene with many families entering the tents to participate in thefun.

2018 PR & Advertising Activities

PR & Advertising Activities
Theme Copy, Key Visual
1. Theme Copy
The first three years (2014-2016, the first stage) of Tourism EXPO Japan was focusedon raising recognition and branding to boost travel demand among consumers.
The second stage (2017-2018) of the event, using the same theme slogan and key
visuals for two years, was geared toward establishing exhibition business meetings toincrease business efficiency and to raise further recognition and visits by consumers
keen on domestic / overseas travel.

For consumers: A journey beyond anything you could imagine.
2. Key Visual
An image of entering a door leading to fun, fascinating places that fulfill a traveler’s taste and purpose -- as well as “a new styleof travel” that can be created infinitely depending on the purpose and place, and way of travel -- is depicted through a motif of a
kaleidoscope. Tourism with a depth and diversity of experience is also visualized.

Digital media
Key features of 2018 version of advertisement
・Visual differentiation of websites for BtoB and
BtoC was enhanced, and smooth traffic lead
within the website was realized with linkage toglobal navigation.
PC-version

Smartphoneversion

・T he reach of information was enhanced
through side banners.

Key features of 2018 version of advertisement operation■ Development of new customer base・Arranged tie-ups with media TABIPPO to share personal
stories and knowhow on traveling, to expand therecognition of events to the young generation interested
in traveling and people who were unaware of the event.
・In addition to tie-ups, a gift campaign created a buzz ofthe event.

■ Target for internet Ads
Targeted area for internet Ad：
7 prefectures in the Kanto region and Osaka■ Website access result
Page view counts：4,122,696PV
Session counts：762,863
User counts：465,615

・S NS ads expanded recognition among youth, Google/ Yahoo! for volume advertisement, and SmartNews/
Gunosy for new apps toward users keen on getting suchinformation.
・6
 variations of banner ads created a fresh feeling and tovalidate a winning pattern by distributing multiple typesof creative ads.

SmartNews

Sep. 14 (Fri) – Sep. 22 (Sat)5,527,237imp

Video Ads
Sep. 12 (Wed) – Sep. 22 (Sat)3,545,499imp■ Effective web advertisement・A dvertisements using a total of 8 media between Sep. 5(Wed.) –Sep. 22 (Sat.), checking the operation efficiency ofeach medium concentrating on effectiveness.

Ads on website
media tie-up article

Sep. 19 (Wed) – Sep. 22 (Sat)
Viewer counts: 337,504
Internet site LIVE broadcasting
Sep. 22 (Sat)
Impress / Travel Watch

YouTube LIVE
“Travel Watch Channel”
Unique viewer counts: 6,259

Displayed advertisement / Yahoo! Google
Sep. 5 (Wed) – Sep. 22 (Sat)Yahoo! 99,048,831imp, Google 17,330,423imp
Retargeting ads：Ads to draw potential visitors to website
Regional targeting advertisement：Ads to distribute to audience in a specificregion to meet purpose

Sep. 5 (Wed) – Sep. 23 (Sun)
Page view counts：18,863PV
Website media to bring in
potential visitor to the article
Sep. 5 (Wed) – Sep. 22 (Sat)Twitter : 1,789,785imp
Facebook : 116,424imp
Insrtagram : 210,404imp
Website media to draw potential
visitor to official website(Retargeting)Sep. 11 (Tue) – Sep. 22 (Sat)Yahoo! 113,995imp
Google 50,524imp

35

2018 PR & Advertising Activities
Advertising activities

Advertisements including transit, magazines, cable TV, and distribution of advertising catalogue since September.

◆ Transit advertisement● Ad display at stations / B1 size

● Hanging banner ads / B3 size

Tokyo Metro Kasumigaseki Station JR East Yamanote Line (Display above window) JR East Yamanote Line (Channel above window)
CompanyLine / Station

Duration

Product / Size

Tokyo Metro

Akihabara station and 49 other stations

Sept. 8 (Sat) – Sept. 22 (Sat)

Poster display / B1

Main Line

Sept. 3 (Mon) – Sept. 23 (Sun)

Poster display / B1

Tobu Railway

Tobu-Tojo Line

Sept. 3 (Mon) – Sept. 23 (Sun)

Poster display / B1

Tobu Top Tours shops

Sept. 3 (Mon) – Sept. 23 (Sun)

Poster display / B1

● Display above windows / channel

JR EastChuo Line

Sept. 18 (Tue) – Sept. 19 (Wed)Hanging banner / B3

Keihin Line

Sept. 19 (Wed) – Sept. 20 (Thu)

Hanging banner / B3

Yamanote Line

Sept. 19 (Wed) – Sept. 20 (Thu)

Hanging banner / B3

SSUT Line and others

Sept. 18 (Tue) – Sept. 20 (Thu)

Hanging banner / B3

Keihin-Tohoku Line, Yamanote Line,
Chuo Line (3 Line groups)

Sept. 18 (Tue) – Sept. 24 (Mon)

Above windows / B3

Yamanote Line E235

Sept. 17 (Mon) – Sept. 23 (Sun)

Above windows channel

Yurikamome AD train / Sept. 11 (Tue) – Sept. 30 (Sun)● Above windows display (inter size) 140 sheets● Frame face ads 25 sheets● Frame face ads besidedoors 30 sheets● Sticker 30 sheets◆ Advance Announcement Tool
● Announcement posters (B3 size) total 1,000 sheets● Leaflets for tradevisitors (A3 size)
total 1,000 sheets
[Provided by]
Exhibitors●L eaflets for general visitors, Japanese (A4 size) total
75,000 sheets [Provided by] Affiliate companies of theboard members of Japan Association of Travel Agents◆ Magazine ads / TV ads / outdoor video ads● Aug. 29 (Wed) – Sept. 22 (Sat) Tourism channel, 75 times● Sept. 5 (Wed) – Sept. 22 (Sat) Cartoon network, 30 times● Sept. 1 (Sat) – Sept. 22 (Sat) Haneda Airport domestic flightdeparture gate monitor image advertisement● All Nippon Airways in-flight magazine “Tsubasa-no-oukoku” August edition● JAL in-flight magazine “SKYWARD” September edition● T he Nikkei, advertising article related to “Inbound / Tourism businessexhibition”● T he K anko - keiz ai newspap er
Aug. 19 (Sun), total 3 rows

36

Public Relations Activities◆ Initiatives taken
B to B◆ Policy on public relations activities
Staged information distribution

・BtoB: A imed to increase awareness and motivation for
the exhibition by carrying articles at trade journals
since January, and to attract visitors by distributing
information on the event since June.
・BtoC: A imed to attract visitors by distributing information
at general newspapers and digital media since June,and by distributing information collected fromexhibitors before the event.

Balanced information distribution with quality and quantity・S hifted from conventional distribution of information which
concentrated right before the event to periodic distribution
which contributes to continued raising of awareness andcreation of festivities

Creation of various opportunities for media exposure・T argeted not only straight news but also large-scale, high-quality
media exposure including special programs and projects.

・P eriodic distribution of HTML mail magazinesT arget: Business professionals who visited the event in 2017 (Approx. 12,700
pax.), registered press members (Approx. 900 pax.)・D istribution of emails to overseas professionals in the travel businessT arget: Travel journalists, participants of travel exhibition, media subscriber(Approx. 230,000 pax.)

B to B / B to C・P
 ress briefing (conducted on Sept. 6 / 26 participants from 24 media)C onducted to generate as much press coverage as possible during the event.
Created an environment where exhibitors can directly approach media byproviding the latest information and contents of the booth.
・Media Approaches Using the Attraction of Themed TourismP ublic relations activities were aimed at widening the range to other industry media
by showcasing industrial tourism, sake tourism, sports tourism and weddings.

Initiatives to raise satisfaction levels of exhibitors

・I ssuance of daily news (Sept. 20, 21, 22 / issued 10,000 copies each)C overed the Ministerial Round Table, recorded the contents and issued the next day.
・Matching with foreign journalists residing in JapanC
 onducted a program to match exhibitors in Japan with nine foreign journalists
residing in Japan for business talks. (28 groups in Japan participated)◆ Achievements of public relations activities
Media exposure: total 1,270 journalists, exposure volume: total 2,184 articles
TV programs: 6

TX “Yojigoji Days” broadcasted the live event for six minutes, and NHK “News Shibu5ji” and TX “World Business Satellite” not only
featured the event as a regular business topic but also included reporters’ experience on exhibition booths. In addition, numerous
regional TV stations including Chukyo and Okinawa visited and broadcasted the event.

"Yojigoji Days," TV Tokyo
Sept. 20 (Thu)"World Business Satellite," TV Tokyo
Sept. 20 (Thu)"Yugata Satellite," TV Tokyo
Sept. 20 (Thu)"News Shibu 5ji," NHKSept. 28 (Fri)Radio program: 1

Newspapers and magazines: 179 media

The event was covered by all major nationwide
newspapers including the Asahi Shimbun, theYomiuri Shimbun, the Sankei Shimbun, theMainichi Shimbun the Nikkei, which carrieda wide variety of articles including interview
articles on the days of the event, information
on free tickets prior to the event, award-related
articles and industry-related information suchas ministerial round table.

Get a 9-min live broadcast on Nippon Cultural Broadcast.

WEB: 1,998 media
Comprehensive media exposure
was generated including at massmed ia websites wh ich have t hebiggest inf luence in recent years,
v i r a l m e d i a / t r e n d we b m e d i a
wh ich have st rong i n f luence toSNS, Ya hoo! wh ich cont inues tohave overwhelming PV counts, andvarious industry media.

The Yomiuri Shimbun
Sapporo, Sept. 20 (Thu)
The Asahi Shimbun
Sept. 22 (Sat), Sept. 23 (Sun)Globetrotter
Sept. 22 (Sat)The Nikkei
Sept. 20 (Thu)he Nikkei’s electronic edition
Sept. 20 (Thu)The Mainichi Shimbun
Sept. 21 (Fri)KK KYODO NEWS SITE
Sept. 23 (Sun)37

2018 Schedule / Venues
Schedule of Tourism EXPO Japan 2018
Day

Venue

8：00

West Exhibition Hall 3
Tokyo Conference Center Ariake

9：00

10：00

Opening Ceremony

9：30 - 9：45

11：00

12：00

13：00

14：00

15：00

16：00

17：00

18：00

Joint Appeal to Expand Japan-Korea
Tourism Exchanges 11:45-12:05
Press Conference 11：10 - 11：45

Keynote Speech

10：25 - 11：05

UNWTO Global Code of The 2nd TEJ
Ethics Signing Ceremony Ministerial Round Table

JAPAN TOURISM AWARDS

9：45 - 10：25

14：10 - 14：25 14：30 - 16：30

19：00

20：00

21：00

WELCOME RECEPTION

18：30 - 20：00

WTTC Networking Reception

17：00 - 18：00

Travel Showcase & In - booth Business Meetings

Thursday,
Sept. 20

12：00 - 18：00

Inbound Tourism Business EXPO

East Exhibition Halls 1-6

10：00 - 18：00

Tourism Professional Seminar
10：30 - 18：00

VISIT JAPAN Travel & MICE Mart 2018

East Exhibition Hall 7

13：00 - 18：00

Conference Rooms
605 / 606

Digital Marketing Symposium

Conference Rooms
607 / 608

Asian Tourism Business Leaders’ Forum

Luxury Travel Market Symposium

10：00 - 12：00

Conference Rooms 703

Overseas Travel Symposium

13：00 - 14：30

10：00 - 12：30

15：30 - 17：00

The 18th Japan Industrial
Tourism Forum 2018

International Conference Themed on UNWTO/UNESCO
Tourism and Culture Kyoto Pre-Symposium

13：30 - 16：00

17：00 - 18：15

Adventure Tourism in Japan – Potential for Regional
Economic Growth and Creating Business Opportunities

10：30 - 12：00

Friday,Sept. 21

Tourism Professional Seminar

In-booth Reception

10：30 - 18：00

East Exhibition Halls 1-6

18：00 - 20：00

Travel Showcase & In - booth Business Meetings
10：00 - 18：00

Inbound Tourism Business EXPO
10：00 - 18：00

East Exhibition Hall 7

VISIT JAPAN Travel & MICE Mart 2018

Conference Rooms
605 / 606

Saturday,
Sept. 22

VJTM Networking Reception

9：30 - 18：00

18：30 - 20：00

Tourism Industry Study Seminar
14：00 - 18：00

Conference Rooms
607 / 608

The 2nd Regional Revitalization Networking Forum
13：00 - 15：00

East Exhibition Halls 1-6

Travel Showcase (General Public Day)
10：00 - 18：00

East Exhibition Hall 7

VISIT JAPAN Travel & MICE Mart 2018

East Exhibition Halls 1-6

Travel Showcase (General Public Day)

9：30 - 17：30

Closing Ceremony / Grand Finale

Sunday,Sept. 23

16：30 - 17：00

10：00 - 17：00

Tourism EXPO Japan 2018 Venue
West Exhibition Hall 3
Opening Ceremony
JAPAN TOURISM AWARDS
Keynote Speech
Press Conference
WELCOME RECEPTION
Sept. 20 (Thu)

East Exhibition Halls 1-6
Travel Showcase & In - booth Business Meetings
Inbound Tourism Business EXPO
Tourism Professional Seminar
Sept. 20 (Thu) - Sept. 21 (Fri)7
Travel Showcase（General Public Day）
Sept. 22 (Sat)–Sept. 23 (Sun)East Exhibition Hall 7
VISIT JAPAN Travel & MICE Mart 2018
Sept. 20 (Thu) - Sept. 22 (Sat)Tokyo Conference Center Ariake
The 2nd TEJ Ministerial Round Table
UNWTO Global Code of Ethics Signing Ceremony
Sept. 20 (Thu)■ Tokyo Big Sight:

38

Approx. 3 minutes’ walk from Kokusai-tenjijo-seimon Station by Yurikamome Line.
Approx. 7 minutes’ walk from Kokusai-tenjijo Station by Rinkai Line.

Conference Tower
Digital Marketing Symposium
Luxury Travel Market Symposium
Overseas Travel Symposium
Asian Tourism Business Leaders’ ForumThe 18th Japan Industrial Tourism Forum 2018
International Conference Themed on UNWTO/UNESCO
Tourism and Culture Kyoto Pre-Symposium
Adventure Tourism in Japan – Potential for Regional
Economic Growth and Creating Business Opportunities
Sept. 21 (Fri)The 2nd Regional Revitalization Networking Forum
Sept. 22 (Sat)■ Tokyo Conference Center Ariake:

Approx. 4 minutes’ walk from Kokusai-tenjijo-seimon Station by Yurikamome Line.
Approx. 5 minutes’ walk from Kokusai-tenjijo Station by Rinkai Line.

22：00

List of Tourism EXPO Japan 2018 Sponsors, Supporting Organizations
Organizers: J apan Travel and Tourism Association (JTTA) / Japan Association of Travel Agents (JATA) / Japan National Tourism Organization (JNTO)
Organizing Committee<Chairman>
Kenichiro Yamanishi Chairman & CEO, Japan Travel and Tourism Association<Vice Chairmen>
Hiromi Tagawa
Chairman, Japan Association of Travel Agents (JATA)
Satoshi Seino
President, Japan National Tourism Organization (JNTO)<Members>
Ryoji Akaishi
Executive Director, EAST JAPAN RAILWAY COMPANY
San-e Ichii
Managing Director & Secretary General, Visual Industry Promotion Organization
Shinichiro Ito
Chairman of the Board, ANA Holdings Inc.
Yoshiharu Ueki
Chairman, Japan Airlines Co., Ltd.
Toru Obata
President & CEO, East Nippon Expressway Co., Ltd.
Katsuhiko Kawazoe	Vice Chairman, Council for Global Communication Development and Promotion;
Senior Vice President, Head of Research and Development Planning, Nippon
Telegraph and Telephone Corp.
Jungo Kikuma
Chairman & CEO, World Air-Sea Service Co., Ltd.
Shigeki Kitahara
Chairman, Japan Ryokan and Hotel Association
Takashi Goto
President and Representative Director, SEIBU Holdings Inc.
Koji Kondo
Vice President, All Nippon Travel Agents Association (ANTA)
Nobuaki Sakamaki	President, TOBU Top Tours Co., Ltd.
Koremitsu Sannomiya President & COO, JCB International Credit Card Co., Ltd.
Yutaka Shoda	Director-General, Natural Environment Bureau, Ministry of the Environment
Yasuhiro Shimura
President, Japan Hotel Association
Daichi Suzuki Ph. D Commissioner, Japan Sports Agency
Kazuo Sumi
Vice Chairman, Kansai Economic Federation; Chairman, Hankyu Corp.
Chokei Taira
Chairman, Okinawa Convention & Visitors Bureau
Toru Takahashi	Chairman, Board of Airline Representatives in Japan (BOAR); Managing Director,
Japan Sales, United Airlines, Inc.
Hiroyuki Takahashi President & CEO, JTB Corp.
Hiroshi Tabata	Commissioner, Japan Tourism Agency, Ministry of Land, Infrastructure, Transport
and Tourism
Tetsuro Tomita
Chair, Committee on Tourism, Keidanren (Japan Business Federation)
Takeo Hirata	Secretary-General, Secretariat of the Headquarters for the Tokyo 2020 Olympic
and Paralympic Games
Toshimitsu Fujiki	Director-General for Commerce and Service Industry, Ministry of Economy,
Trade and Industry
Yuji Fujita	Director-General, Bureau of Industrial and Labor Affairs, Tokyo Metropolitan
Government
Frederic Mazenq	Director in Japan and Asia-Pacific-Middle East Regional Coordinator, France
Tourism Development Agency (Atout France)
Akihiro Horisaka
President & CEO, Nippon Travel Agency Co., Ltd.
Ryohei Miyata
Commissioner, Agency for Cultural Affairs
Toshimitsu Yamaki	Chairman, Japan Private Railway Association; Chairman, Odakyu Electric
Railway Co., Ltd.
<Auditors>
Masato Tanaka
Masaaki Hiraoka

Officer, Tanaka Masato Tax Accountant OfficeSenior Director, Internal Audit, ANA HOLDINGS INC.

Planning Committee<Chairman>
Hiromi Tagawa

Chairman, Japan Association of Travel Agents (JATA)<Vice Chairmen>
Shigeto Kubo
President & COO, Japan Travel and Tourism Association
Tsutomu Shimura
Executive Vice President, Japan National Tourism Association (JNTO)<Special Advisor>
Prof. Yoshiaki Hompo Chief, Regional Support Office for Asia and the Pacific, UNWTO<Members>
Satoshi Akiho
Senior Director, Tourist Attractions, Marketing, ALL NIPPON AIRWAYS CO., Ltd.
Katsuya Igarashi	General Manager, Regional Promotion Division, The Japan Chamber ofCommerce and Industry
Toru Ikuta	Executive Managing Officer, Leisure Business Department, Overseas Purchasing& Product Management Business Division, JTB Corp.
Kazuya Inoue	Director, National Parks Division., Natural Environment Bureau, Ministry of theEnvironment
Norihiko Imaizumi	Chair, Sub-Committee on Planning, Committee on Tourism, Keidanren (Japan
Business Federation); Vice President, Dai-Ichi Life Research Institute Inc.
Atsushi Otsuki	Executive Director & Senior Executive Officer, Sales & Marketing Headquarters,
Co-Head, Individual Travel Sales Headquarters, Nippon Travel Agency Co., Ltd.
Nao Ozawa	Chief Executive Officer, Nippon Foundation Paralympic Support Center
Hiroyasu Onuma	Senior Director, Tourism Division, Bureau of Industrial and Labor Affairs, Tokyo
Metropolitan Government
Akihiko Kanai	Vice Commissioner, Japan Tourism Agency, Ministry of Land, Infrastructure,
Transport and Tourism
Jun Kawano
Director, Overseas Travel, KNT-CT Holdings Co., Ltd.
Yutaka Kidawara	Director-General, Research Development Promotion Center, Council for Global
Communication Development and Promotion
Minoru Kubota
Vice President, Japan Travel and Tourism Association
Hideaki Kuroda	General Manager, Tourism Strategy Office, Corporate Planning Headquarters,
EAST JAPAN RAILWAY COMPANY
Mamoru Kobori
Executive Vice President, Japan National Tourism Organization (JNTO)
Fukuei Saito
Deputy Director - General, Japan Sports Agency

Fumiyo Saito	General Manager, Public Relations, CRS Promotion Headquarters, Hankyu Travel
International Co., Ltd.
Shinji Shiota	Vice President, Passenger Sales Planning, Japan Airlines Co., Ltd.
Tadashi Shimura
President, Japan Association of Travel Agents (JATA)
Ichiro Takahashi	Director-General for Planning and Promotion, Secretariat of the Headquarters
for the Tokyo 2020 Olympic and Paralympic Games
Tetsunori Dambara Managing Director, MIKI TOURIST
Toshiya Naito
Director-General, Agency for Cultural Affairs
Toshifumi Makita	Deputy Secretary-General, Visual Industry Promotion Organization
Yasuhiro Watanabe Full-time Professor, Business Management, J. F. Oberlin University<Observer>
Takashi Yoshida

Board of Director, Osaka Convention & Tourism Bureau

Support M inistry of Land, Infrastructure, Transport and Tourism (MLIT)/MLIT Japan Tourism Agency/ Ministry of Internal Affairs and Communications / Ministry of Foreign Affairs / JapanSports Agency / Agency for Cultural Affairs / Ministry of Agriculture, Forestry and Fisheries /Ministry of Economy, Trade and Industry / Ministry of the Environment / Tokyo Metropolitan
Government / Tokyo Convention & Visitors Bureau / Japan External Trade Organization(JETRO) / Keidanren (Japan Business Federation) / The Japan Chamber of Commerce andIndustry / The Tokyo Chamber of Commerce and Industry
Planning / Operation Tourism EXPO Japan Promotion Office
Official Sponsor JCB Co., Ltd.
Sponsors◉ Travel Showcase
Gold Sponsor: Philippine Department of Tourism
Silver Sponsors: Ministry of Tourism, Republic of Indonesia / Hawaii Tourism Japan / ALL
NIPPON AIRWAYS CO., LTD. / Japan Airlines Co., Ltd. / EAST JAPAN RAILWAY COMPANY / NARITA
INTERNATIONAL AIRPORT CORPORATION. / HITO-Communications, Inc.
Bronze Sponsors: Oriental Land Co., Ltd. / Tokio Marine & Nichido Fire Insurance Co., Ltd. / Otsuka
Pharmaceutical Co., Ltd.
Allied Sponsors: Central Japan Railway Company / West Japan Railway Company / Hokkaido
Railway Company / Shikoku Railway Company / Kyushu Railway Company◉ Tourism EXPO Japan Forum
Forum Pass-holder Sponsor: Tourism Authority of Thailand
Forum Bag Sponsor: Travel Marketing & Assistance Inc.
◉ JAPAN TOURISM AWARDS
Prize Sponsor: JCB Co., Ltd.
◉ WELCOME RECEPTION
Hotel Management International Co., Ltd. / ALL NIPPON AIRWAYS CO., LTD. / Japan Airlines Co.,
Ltd. / HITO-Communications, Inc. / ITO EN, LTD.
◉ Business Meetings
Buyers’ Lounge Sponsor: OAG Aviation Worldwide Ltd.
Advertising Sponsors◉ Off-site Advertising
Moving Walkway Poster Board Ad: JCB Co., Ltd. / Tokio Marine & Nichido Fire Insurance Co., Ltd. /Paradise Co., Ltd.
Entrance Information Side Ad: Italian State Tourism Board (ENIT)
Galleria Banner Ad: JCB Co., Ltd. / Philippine Department of Tourism / NARITA INTERNATIONALAIRPORT CORPORATION. / Counselor’s Office for Culture and Public Relations, Embassy of the
Republic of Turkey
Galleria Central Pillar Ad: Philippine Department of Tourism / Ministry of Tourism, Arab Republic of
Egypt
Galleria Pillar Ad: Ministry of Tourism, Republic of Indonesia / Hawaii Tourism Japan / ALL NIPPONAIRWAYS CO., LTD. / Japan Airlines Co., Ltd. / NARITA INTERNATIONAL AIRPORT CORPORATION. /Nepal Tourism Board◉ On-site Advertising
Hanging Banner Ad: JCB Co., Ltd. / TOBU Top Tours Co., Ltd. / Italian State Tourism Board (ENIT)
Hall Entrance Pillar Ad: Ministry of Tourism, Republic of Indonesia / Hawaii Tourism Japan / ALL
NIPPON AIRWAYS CO., LTD. / Japan Airlines Co., Ltd.
◉ On-site Promotion
Travel Showcase Official Guidebook Ad: JCB Co., Ltd. / Philippine Department of Tourism / Ministryof Tourism, Republic of Indonesia / Hawaii Tourism Japan / ALL NIPPON AIRWAYS CO., LTD. /Japan Airlines Co., Ltd. / EAST JAPAN RAILWAY COMPANY / NARITA INTERNATIONAL AIRPORTCORPORATION. / Macao Government Tourism Office / AIG, Inc. / TESPRO Co., Ltd.
Travel Showcase Trade Day Pass-holder Ad: Tourism Authority of Thailand
Goods Novelty Distribution Support: JCB Co., Ltd.
Operational Cooperation◉ WELCOME RECEPTION Cooperation
Stage: Koto Musical Performance by Fuyuki Enokido / Hatenkoro/ Torahime Ichiza / Morioka Sansa
Odori
Offer: Iwate Prefecture / Yamanashi Prefecture / Council for Promotion of Sake Brewery Tourism /Umemorihonten / ITO EN, LTD◉ Ad/PR Cooperation
ALL NIPPON AIRWAYS CO., LTD. / Japan Airlines Co., Ltd. / EAST JAPAN RAILWAY COMPANY / TOBU
Railway Co., Ltd. / Tokyo Metro Co., Ltd. / Japan Airport Terminal Co., Ltd.
(* random order)(as of Sept. 1, 2018)

Tourism Information Exhibition Representing Asia Participated by More Than 500
Companies and Organizations from 50 Countries and Regions of the World

The 34th Korea World Travel Fair 2019

Date: June 6 (Thu) – June 9 (Sun), 2019
Venue: Hall A & B1, COEX
Organizer: K orea World Travel Fair (KOTFA 2019)
Planning Committee

Currently accepting applications (until April 12, 2019)www.kotfa.co.kr

Korea World Travel Fair (KOTFA) and Tourism EXPO Japan made an agreement to cooperate on tourism promotion for the events.

39

A s i a ' s

m o s tl e a d i n g

t o u r i s mt r a d es h o w

Tourism Expo Japan

Application Request Form is Available Online!

OCT.24 OCT.27
Thu

Sun

VENUE INTEX OSAKAVISITORS（Estimated）130,000 Visitors（Trade/Press: 34,000, General Public: 96,000）
Together with Inbound Tourism Business EXPO 2019（IB） VISIT JAPAN Travel & MICE Mart 2019 is jointly taking place

Important Points
4 major features of the Osaka Event
Businessmeetings

Forums&SeminarsCommendation
ceremonies

Networking
eventsInbound Tourism Business EXPO（IB）2019
in collaboration with: Nikkei Inc.

VISIT JAPAN Travel & MICE Mart 2019（VJTM）

Organizer: Japan National Tourism Organization（JNTO）*Please note that the programs are subject to change.

Exhibition Fee
STANDARD BOOTH PACKAGESPACE ONLY

Early-bird*

tax not included）
tax not included）¥414,000（per¥368,000（per
（9㎡）
（9㎡）
booth
booth

Regular*tax not included）
tax not included）¥450,000（per¥400,000（per
（9㎡）
（9㎡）
booth
booth

Thursday, November 1,
2018 - Friday, March 1, 2019
Application Deadline:
Tuesday, April 30, 2019

* There are partial revisions to consumption tax laws scheduled from October 1, 2019, so the tax rate at the time of the event will be applied.

http://t-expo.jp/en/biz[Contact] Tourism EXPO Japan Promotion OfficeE-mail:event@t-expo.jp Phone: +81(0)3-5510-2004
20181214