"Decokatsu"(National Movement for New and Prosperous
Lifestyles toward Decarbonization)
Zero-Carbon Lifestyle Promotion Office
As of 6 th March, 2024

What is "Decokatsu”?
○ We started a national movement to change people's behavior and lifestyles toward

decarbonization. The movement is named "Decokatsu", combining"DE"carbonization, "ECO", and "Katsu" (Japanese word for activity and lifestyle)1

Present an overall image, pictureof future prosperous lifestyles• Suggest new lifestyles packaged
with products/services• Propose & inform of International
Coordination of LifestyleInnovation through PublicPrivate Partnerships↓
22 Support new lifestyles ofcitizens and consumers

Stimulate new behaviors and global
market creation /integration ofmarket needs

1Background of Decokatsu○ To achieve decarbonization, large-scale reductions in living & lifestyle arealso required for 2030: 66％ household
Outline of Plan for Global Warming Countermeasures (2021)
2013 Emission

2030 Emission

Reduction rate

Conventional Goals

14.08

7.60

-46%

-26%

12.35

6.77

-45%

-25%

Industry
Business etc.

4.63
2.38

2.89
1.16

-38%
-51%

-7%
-40%

Household

2.08

0.70

-66%

-39%

Transportation
Energy Transformation

2.24
1.06

1.46
0.56

-35%
-47%

-27%-27%

1.34

1.15-14%

-8%

0.39

0.22

-44%

-25%

--0.48-(-37 million t - CO2)

Greenhouse Gas Emissions and Absorption(Unit: 100 million tons-CO2)
Energy derived COSector

Non-energy derived CO2, methane, N2O

HFC and other 4 gases (CFCs)
Absorbent

Aiming for a cumulative international emission reduction/sequestrationof about 100 million t-CO2 by FY2030 through public-private
Bilateral Crediting Mechanism (JCM)
partnership. Appropriately count the credits earned by Japan for theSource: Outline of Plan for Global. Warming Countermeasuresachievement of Japan's NDC-2

Decokatsu's vision3※ The rationale for the new lifestyle and numerical back data can be found on the Ministry of the Environment's website (https://ondankataisaku.env.go.jp/cn_lifestyle/)

Details of Decokatsu

Making full use of digitaltech, support various
comfortable ways ofworking and living

Offer and suggest
products and services
that support newlifestyles leading todecarbonization

1 23 4
Encourage behavior
changes throughincentives and effective
spread of info(awareness, nudges)

Provide various analog
and digital
opportunities andvenues (support sites)
for people to learn, be
exposed to andexperience overall
image of "Decokatsu"

Suggest and support
lifestyles unique to eachregion4

"Decokatsu Support Team" (Public-Private PartnershipCouncil for New National Movement )Establishment of Decokatsu Support Team

Decokatsu Support Team is a place for …

Privatecompanies

Government

1

Decokatsu Support Team
1,169 entities
301 local governments,
589 businesses,
230 organizations, and 49 individuals

Municipalities

Consumers

Organizations

Proposals for a new andprosperous lifestyle package thatcombines digital applications,products, and services.
PR for individual initiatives,products and services

388 cases registeredon the portal

2

Sharing best practices

3

Proposals and requests forgovernment policies

5New launch o G7 Platform

https://www.g7life.org/
or from the QR code:

G7 Platform for Net-zero and Well-being in Life was launched on November 13 th.
• We are showcasing cases from Governments of G7 countries and EU, and 4international organizations.
• Moreover, we have 106 cases from stakeholders, including local governments,
businesses and organizations

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Inquiries/Contact Us

National Movement for New and Prosperous Lifestyles toward
Decarbonization/Public-Private Partnership Council Secretariat
Boston Consulting Group（BCG）
E-mail: Decarbonized@bcg.com
TEL: 03-6737-9272 (direct) ※9:30~17:30 excluding Saturdays, Sundays andnational holidays

Ministry of the Environment, Global Environment Bureau, Zero-Carbon Lifestyle
Promotion Office［Director］ Yusuke Inoue［Representatives］ Inoue (Noboru), Kanai, Fukusawa, Iwamoto, Yamashita
Address：1-2-2 Kasumigaseki, Chiyoda, Tokyo 100-8975
TEL： 03-5521-8341（direct）
Email： chikyu-suishin@env.go.jp

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