Viber Ads, Cookies & Tracking Technologies Policy
Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber,” “we,”“our,” or “us”) maintain our website www.viber.com and our mobile applications,services and tools (collectively, the “Services”). We, along with our advertising partners
and vendors, use a variety of technologies to learn more about how people use theServices. You can find out more about these technologies and how to control them in
the information below. This policy forms part of the Viber Privacy Policy.
1. Cookies & Other Tracking Technologies: How We Use Them
2. Use Of Cookies & Tracking Technologies By Our Advertising Partners
3. Your Cookie Choices & How to Opt-Out
4. Cookies & Tracking Technologies Used On Viber Services
5. Definitions
6. Social Plugins
7. Contact Us

1. Cookies & Other Tracking Technologies: How We Use Them
Like many companies, we use tracking technologies on our Services (referred totogether from this point forward as “cookies,” unless otherwise stated) including HTTP
cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts and etags/cache browsers as defined below.
We may use cookies for a variety of purposes and to enhance your online experience,for example, by remembering your log-in status and viewing preferences from aprevious use of our Services, for when you later return to the Services.
We use both session and persistent tracking technologies. Tracking technologies (e.g.,cookies) can either be persistent (i.e., they remain on your computer until you deletethem) or temporary (i.e., they last only until you close your browser).
We also use first and third-party cookies. First party cookies are used and controlled byus to provide services for and improve the Services. Third-party cookies are controlled
by third-parties, mostly for the purpose of advertising and analytics.
In particular, our Services use the following categories of cookies:


Strictly Necessary Cookies: These are cookies which are needed to provide
services and features you have specifically requested. We may use cookies andtracking technologies required to prevent fraudulent activity, improve security(both not applicable under German law), for system administration and/or allow
you to make use of shopping-cart functionality. We are not required to obtainyour consent for cookies that are strictly necessary.



Analytics and Performance-Related Cookies: We may use cookies to assess theperformance of our Services, including as part of our analytic practices toimprove the content offered through the Services. These cookies may be used
to prevent fraudulent activity and improve security.
Functionality-Related Cookies: We may use cookies to tell us, for example,
whether you have visited the Services before or if you are a new visitor and tohelp us identify the features in which you may have the greatest interest. Thirdparty cookies could operate to allow viewing of certain linked videos or images
on our websites and web widgets.
Targeting-Related technologies: We may use tracking technologies to delivercontent, including ads, relevant to your interests on our Services and third-party
sites based on how you interact with our app, advertisements or content. Usingsuch tracking technologies, we may share such activity data about you with thirdparties, to optimize our marketing efforts but we do this based on unique
identifiers only. When you download the Viber desktop app, we may advise ouradvertising partners who already have a cookie placed on your device, that you
are now using this service. We have set out further information about the use ofcookies by our Ad Network partners below.

By using our Services you consent to the use of cookies and tracking technologies andthe corresponding processing of information. You can withdraw your consent at any
time by deleting placed cookies and disabling cookies in your browser or changing
settings on your mobile device. For further information about our use of cookies andtracking technologies and your opt-out choices, see Your Cookie Choices & How toOpt-Out. See here for details of each type of tracking technology used on Viber’sServices.

2.Use of Cookies & Tracking Technologies by Our Advertising Partners
To enable the limited advertisements on our service, we may share a unique advertisingidentifier that is not attributable to you, with our third party advertising partners, andadvertising service providers (such as Appnexus, Polymorf and Google), along withcertain technical data about you (your language preference, country, city, and devicedata). This includes partners managing our advertising placements and also advertisers
themselves and their agencies or third parties managing their advertising demands.
The advertising networks and/or content providers that deliver ads on our Services ordeliver our ads on third party sites may use cookies, pixels or other tracking technology
to uniquely distinguish your web browser or device and keep track of information
relating to serving ads on your web browser, or mobile app such as the type of ads
shown and the pages on which the ads appear and also certain activities performed by
you after clicking on the ads.
Some of these companies may combine information they collect from our Services withother information they have independently collected relating to your web browser’s
activities across their network of websites. These companies collect and use thisinformation under their own privacy policies, and are responsible for their practices
concerning personal data. You can directly exercise your data subject rights with them.
You may opt-out of additional third-party advertising networks by going to the Network
Advertising Initiative’s Website
at http://www.networkadvertising.org/managing/opt_out.asp and following thedirections there.
We are not responsible for the effectiveness of any such opt-out options. California
residents may be entitled to know the effects of opt-out options under California
Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if
successful, will be to stop targeted advertising, but it will still allow the collection ofusage data for certain purposes (e.g., research, analytics and internal operation
purposes for Services).
We attest to the IAB Europe Transparency & Consent Framework Policies for EEA
users.

3. Your Cookie Choices & How to Opt-Out
You have the choice whether to accept the use of cookies and we have explained how
you can exercise your rights, below.
Most browsers are initially set up to accept HTTP cookies. The “help” feature of themenu bar on most browsers will tell you how to stop accepting new cookies, how toreceive notification of new cookies and how to disable existing cookies. For more
information about HTTP cookies and how to disable them, you can consult theinformation at http://www.networkadvertising.org/choices/ andwww.allaboutcookies.org/manage-cookies/.
Controlling the HTML5 local storage on your browser depends on which browser youuse. For more information regarding your specific browser please consult the browser’s
website (often in the Help section).
Please note, however, that without HTTP cookies and HTML5 local storage, you may
not be able to take full advantage of all the features of our Services and some parts of
the Services may not function properly.
Please note that rejecting cookies and tracking technologies does not mean that you will
no longer see ads when you visit our Services.
You can also disable analytics for mobile apps, including tracking by Adjust andAppsflyer, from the settings screen on your mobile device.
To opt out of interest-based ads on mobile devices, please follow these instructions foryour mobile device: On Android open the Google Settings app on your device andselect “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s
advertising identifier. To learn more about limiting ad tracking using this identifier, visit
the settings menu on your device. For EEA users, you can also turn off the "allow
interest based and location based ads" setting on your Viber privacy settings – in whichcase we will not share your unique identifier with our third party advertisers.
To opt-out of exact location tracking when using our apps, you can use the settings ofyour device.

4. Cookies & Tracking Technologies Used on Viber’s Services
The following table sets out details of the individual cookies we use and the purposes
for which we use them.
We provide the chart below as a courtesy for all users outside of Germany, but we are
not obligated to maintain or update it. We are not responsible for third-party sites andtheir privacy practices as it relates to opt-outs from tracking activities. The following
third-parties that collect information from you on our Services have provided notices thatyou may obtain information on their policies and practices, and in some instances optout of certain of their activities, as follows:

PartyService

DoubleClick Advertising

For More Information

Use ofTracking
Privacy Choices
Technologies

http://www.google.com/doublYeseclick/For privacy information, goto:
http://www.google.com/intl/en/policies/privacy/
To opt-out, visit:https://www.google.com/s
ettings/u/0/ads?hl=en

Facebook
Connect

Widgets,
Socialhttp://developers.facebook.com/docs/guides/web/Yes

For privacy information, goto:http://www.facebook.com/about/privacy/
To opt-out, visit:https://www.facebook.com/help/211829542181913

FacebookPixel

Conversion
tracking,
Retargetinghttps://www.facebook.com/b
usiness/learn/facebook-adspixel

GoogleAnalytics

GoogleAnalytics for Information generated to better
understand how to improve theDisplay
Yes
Advertisers, Site.
Ads
Preferences

https://www.facebook.com/policies/cookies/
For privacy information, goto:http://www.google.com/intl/en/policies/privacy/

Manager,and Google
Analytics
Opt-outBrowser
Add-onIdentifies user when they returnto specific websites store.

To opt-out install the plugin:https://tools.google.com/
dlpage/gaoptout

Your IP-address anonymized
by removing the last octet of
the IP address prior to itsstorage.
http://support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409

Google Tag Widgets, Tag
ManagerManager

Google+Platform

GoogleAdwords

Optimizely

Widgets,
SocialConversion
Tracking,
retargeting

http://www.google.com/tagm
anager/Yes

http://www.google.com/policies/privacy/

Yes

For privacy information, goto:
http://www.google.com/intl/en/policies/privacy/

http://www.google.com/intl/en/about/
http://plus.google.com

http://www.google.com/intl/eYes
n/about/

For privacy information, goto:
https://policies.google.com/technologies/ads
To opt out go to:https://adssettings.google.com/

Beacons,
A/B Testing,https://www.optimizely.com/ Yes
Site
Optimization

For privacy information, goto:http://www.optimizely.com/privacy
To opt out:
https://www.optimizely.com/legal/opt-out/
For privacy information, goto:http://twitter.com/privacy

Twitter
ButtonWidgets,
SocialAdjustInstaIls ofapplications,in apphttps://www.adjust.com/com
usage,pany/
conversion
tracking,

http://twitter.com/about

Yes

Yes

To opt out:
https://help.twitter.com/en/rules-and-policies/twittercookies
For privacy information, goto:https://www.adjust.com/privacy_policy/

fraudprevention

To opt out:
https://www.adjust.com/opt-out/

App
Crashlytics performance http://try.crashlytics.com/
tracker

Mixpanel

In-appanalytics

https://mixpanel.com/

Yes

Yes

For privacy information, goto:https://try.crashlyti cs.com/terms/privacy-policy.pdf
For privacy information, goto:https://mixpanel.com/privacy/
To optout: https://mixpanel.com/
optoutAppsflyer

Installs ofapplications, https://www.appsflyer.com/
in app usage

Yes

TaboolaConversion
tracking

https://www.taboola.com/

Yes

For privacy information, goto:https://www.appsflyer.com/privacy-policy/
For privacy information goto:https://www.taboola.com/
privacy-policy
To opt out go to:https://www.taboola.com/
privacy-policy#users-2-6

Liftoff

Conversion
tracking,retargetinghttps://liftoff.io/

Yes

For privacy information goto:https://liftoff.io/privacypolicy/
To opt out go to:https://liftoff.io/opt-out/

HotjarWebsitetracking

https://help.hotjar.com/hc/enus/articles/115011789248Hotjar-Cookies

https://www.hotjar.com/

To opt out go to:https://www.hotjar.com/legal/compliance/opt-out
Unbounce

Pinterest

Landing
pages
tracking

https://unbounce.com/privacy/

Yes

For privacy information, goto:https://unbounce.com/privacy/Socialhttps://policy.pinterest.com/eYesn/privacy-policy

For privacy information, goto:
https://policy.pinterest.com/en/cookiesSnapchatSocialTwitterSocialBraze(Appboy)

In appusage,
conversion
tracking

Yes

For privacy information, goto:
https://www.snap.com/enUS/cookie-policy/

https://twitter.com/en/privacy Yes

For privacy information, goto:https://help.twitter.com/en/rules-and-policies/twittercookies

https://www.braze.com/privaYescy/

For privacy information, goto:https://www.braze.com/preferences/#cookieconsent-toolhttps://www.snap.com/enUS/privacy/privacy-policy/

5. Definitions
Cookies/HTML5
Local Storage

Web Beacons

A cookie (sometimes referred to as local storage object or LSO) isa data file placed on a device. Cookies can be created through avariety of web-related protocols and technologies, such as HTTP
(sometimes referred to as “browser cookies”), and HTML5.
Small graphic images or other web programming code called web
beacons (also known as “1×1 GIFs” or “clear GIFs”) may be
included in our Services’ pages and messages. Web beacons
may be invisible to you, but any electronic image or other web
programming code inserted into a page or email can act as a web
beacon.

Clear GIFs are tiny graphics with a unique identifier, similar infunction to cookies. In contrast to HTTP cookies, which are stored
on a user's computer hard drive, clear GIFs are embeddedinvisibly on web pages and are about the size of the period at theend of this sentence.
An embedded script is programming code that is designed tocollect information about your interactions with the Services, suchas the links you click on. The code is temporarily downloaded onto
Embedded Script
your device from our web server or a third-party service provider,is active only while you are connected to the Services, and isdeactivated or deleted thereafter.
A feature of the cache in browsers, an ETag is an opaqueidentifier assigned by a web server to a specific version of aresource found at a URL. If the resource content at that URL everETag, or Entitychanges, a new and different ETag is assigned. Used in thisTagmanner ETags are a form of device identifier. ETag tracking may
generate unique tracking values even where the consumer blocks
HTTP, Flash, and/or HTML5 cookies.
Unique Device ID The unique series of numbers and letters assigned to your device.

Probabilistic
Finger-printing

Device Graph

Unique Identifier
Header (UIDH)

Probabilistic tracking depends upon collecting non-personal data
regarding device attributes like operating system, device makeand model, IP addresses, ad requests and location data, andmaking statistical inferences to link multiple devices to a single
user. Note that this is accomplished through proprietaryalgorithms owned by the companies performing probabilistic
finger-printing. Note also that in the EU, IP Addresses arepersonal information.
Device graphs can be created by combining non-personal data
regarding use of smartphones and other devices with personal
log-in information to track interactions with content across multipledevices.
Unique Identifier Header (UIDH) in the address information thataccompanies Internet (http) requests transmitted over an ISP’s
wireless network. For example, when a customer types the web
address of a retailer on his or her phone, the request travels overthe network and is delivered to the retailer's website. The
information included in that request includes things like the device
type and screen size so that the retailer site knows how to best
display the site on the phone. The UIDH is included in thisinformation and can be used as an anonymous way for advertisers
to be able to determine that the user is part of a group that a thirdparty advertiser is attempting to reach.
It is important to note that the UIDH is a temporary, anonymous
identifier included with unencrypted web traffic. We change theUIDH on a regular basis to protect the privacy of our customers.
We do not use the UIDH to collect web browsing information and it
does not broadcast individuals' web browsing activity out toadvertisers or others.

6. Social Plugins
We also use social plugins on our Site. The social plugins used on the Site are hosted
by social media networks such as Facebook, Twitter and Google+. Your browser sendscookie data to a social media network when loading its related social plugin inside yourbrowser. This data contains information on your use of the Site. In case you areregistered with the social media network, the data will be associated with your data
already stored in the social media network. To find out more on the social media
networks and their corresponding social plugins, see the table in Section 4 of thisCookies and Tracking Technologies Policy.

7. Contact Us
For any queries in relation to this Cookies and Tracking Technologies Policy pleasecontact us at privacy@viber.com, or you can also contact us in writing at Viber MediaS.à r.l., Attention: Privacy Policy Administrator, 2, rue du Fossé, L-1536 Luxembourg,
Grand Duchy of Luxembourg.
In the event you read this policy in any language other than English, you agree
that in the event of any discrepancies, the English version shall prevail.
Cookies policy 2016 Viber Cookies 2016