- F i n d yo u r n e w st y l e -株式会社エアークローゼット

Graduated from University of London

Founder, CEO of airCloset, Inc.

SatoshiAmanuma

Worked for ABeam Consulting Ltd.
IT and strategy consultant for about 10years
Specialised in UI/UX at Rakuten, Inc.
Experienced as a Web Global Manager
July 2014 Established Air Closet Inc.

Increased time value due to the super-information society
Information volume increasedby more than 40 times in about
10 years.
2009
0.8 ZB

2020
35 ZB

The value of each person's timeincreases with the expansion ofdiversity※One Zettabyte(ZB)=1 trillion gigabytes※出典：IDC Digital Universe Study, sponsored by EMC, May 2010

AI and data utilisation

Personalisation

Subscription

3

Rising sustainability awarenessThe era of mass production,
リサイクル

14％
再流通する服
リユース

20％

合計

mass consumption and mass

34％ disposal is coming to an end.

回収される服処分・埋め立て

The fashion industry also needs

66％ a circular economy.
ゴミに出される服※

出典：環境省「サステナブルファッション（Sustainable Fashion)」

Sustainability

sharing economy

circular economy

4

5

Monthly fashion rental service

AI and data utilisation

Personalisation

Subscription

Sustainability

sharing economycircular economy

6Service introduction-Find your new style-What is airCloset?

one of the largest
Fashion rental
service in Japanv

Fashion rental platformEncounters with inspiringclothes in a way that has neverbeen seen before.

Features of airCloset✓ Receive at home
✓ 300 brands to rent as much as you want
✓ 3 plans to choose from✓ 7,800 yen/month, 10,800 yen/month, 13,800
yen/month (tax included)

Easy

Convenient

Attract

Online.
Easy registration

No return period

If like it
can also buy

No cleaning
required

Fixed monthly price

Our stylists
Select clothes

Steps to use airCloset
1. R e g i s t e r b o d y s h a p e ,size, preferences, etc.

2. C l o t h e s s e l e c t e d b y astylist are delivered to you.

Online.
Easyregistrationv

3. E n j o y i n g t h e n e w y o u
If you like it.
Can be bought

4.

3 items perdeliver
Return it after you've
enjoyed it.

Cleaning
Not required

airCloset customers

20s – 40s

72.3%

Age20s

30s

40s

50sv

93.5%

55.8%

Working womenMoms

Results of customer surveys「 Couldn't go shopping even if they wanted to. 」

71.6%

I didn't have time to go.
Couldn't get there due to transport problems.

「 I have tried to co-ordinate and dress myclothes Have you ever lost your way 」
I have less time to spend on myself and therefore
less time on fashion
Coordination and the brands and designs you buy
I'm in a rut.

92.0%

airCloset Number of members.

Over
1000,000
1,000,000

450,000
25,000
事前登録65,000
2015年10月

200,000
2018年10月（単位：人）

2020年12月

2023年3月※会員数：無料会員数＋月額会員数の合計値

Maximum use of IT-Find your new style-Experiences through ICT (informationand communication technology)
ITの活用

Online selection
onlineregistration

Customersv

Stylists

Item
Information

Inventory
information
linkage

Warehouse

Achieved only through the use of ICT.

Data on various indicators.

v

Used in PDCA cycles to improve service quality

Personal styling provision experience.

Stylists

300 +（2022年2月時点）# of proposed coordinationv

4 million+times（2022年2月時点）

Robust service
infrastructure-Find your new style-Building relationships with brands/customers

BrandsTo be a valuable trading
partner for thebrand/manufacturer

Customers

The service should besafe and secure forcustomers.
(Logistics）

Establishment of dedicated fashion
rental warehouses

inspection

storageComplete individual
product managementwith RFID tags

MaintenanceExclusive cleaning
Uniquely developed
methodsv

Deliver

returnUnique fulfilment services

Release of airCloset own WMS.

v

• A warehouse management system (WMS) isdeveloped specifically for the sharing business.
• In the future, the platform will be offered externally.

Patented

information processingsystem
特許第7105347号
概要：
v
Fashion rental services In the operation,
the garment tag is sewn onto a Washable
RFID sewn into the garment tag of all
rental items by means of washable
RFIDs sewn into the garment tags.
(managing the state of rental, cleaningand quality).

Warehousev

Aiming Direction-Find your new style-

The starting point of the idea

Initial founding notes

Personalised
Encounters with excitments

Growth strategy for airCloset
business development.

v

2 9 J u l y 2 0 2 2 " F i r s t " i n t h e s u bs c r i pt i onof g ood s l i s t e d on t h e G r ow t h M a r k e t .

Sustainabilityv

Based on the airCloset

Promoting 'circular fashion'

Achieving zero garment disposalv• All clothes handled by the company are notincinerated or disposed of in landfills, but Reuse,
resale and recycling

We believe that "sustainability" can only
be achieved when the hearts and mindsof our customers are satisfied, not tomention the structure of the businessitself.

Twitterv@satoshi_amanuma

I share my ideas and disseminate information.
Feel free to DM me with any questions!

幸せは、新しい服が連れてくる。
新感覚ファッションレンタル
www.air-closet.com