Oral Cancer AwarenessSocial Media Guide
Join your OMS community in promoting Oral Cancer Awareness Month. Social media
is a great way to share informative messages about oral health and safety. Use thisdocument to access the tools and suggested messaging to effectively reach andeducate your audience.

Share AAOMS Oral Cancer Awareness posts
An easy way to participate on social media is to like and retweet/repost AAOMS oral cancer awarenessmessages. Be sure to:• Follow @AAOMS on Twitter.
• Like @MyOMS on Facebook.
• Follow @MyOMS on Instagram.

Create personal postsConsider posting personal messages to your social media platforms. Follow these steps to help extend
the reach of your post:

Include hashtags and links
Adding a hashtag to your tweet or Instagram post supports Oral Cancer Awareness Month efforts andextends social media reach. Consider including these hashtags as appropriate:• #OralCancerAwareness• #OralCancer• #HPV• #MyOMS

Include a link in your post to provide readers with an AAOMS oral cancer resource found on the MyOMS.org
website:• Oral, Head and Neck Pathology information• Oral, Head and Neck Cancer• Oral Cancer Symptoms and Types• Oral, Head and Neck Cancer Screenings• Oropharyngeal Cancer andHuman Papillomavirus (HPV)• HPV Vaccine• Tobacco and E-Cigarette Use1

AAOMS.org/OralCancerAwareness
MyOMS.org/OralCancerAwareness

Add an image
Add an AAOMS-provided image (found on the following pages) to your post. Images on social media
posts encourage likes and shares.

Share an AAOMS video
Several videos have been created to raise awareness of oral cancer. Visit these links to view and download
the videos:• Public Service Announcement videos• OMS Expert videos• Patient testimonial videos on oral
pathology and reconstructive surgery• Promotional video on
Oral, Head & Neck Cancer

Sample posts
Unsure where to start? Use one of these sample posts:

General posts
Appropriate hashtags: #OralCancerAwareness #OralCancer
Close to 50,000 Americans will be diagnosed with oral cancer this year. Visit our website to makean appointment if you discover anything unusual. Early treatment is key. #OralCancerAwarenessAn estimated 2.5 million people have died due to illnesses caused by secondhand smoke in the last
50 years. There is no safe level of exposure to secondhand smoke. Learn about the impact smoking
has on oral health. #oralcancer
MyOMS.org/what-we-do/oral-head-and-neck-pathology/tobacco-and-e-cigarette-use
Your mouth is one of your body’s most important early warning systems. Don’t ignore suspicious
lumps or sores. Discover something – make an appointment. Early treatment may be the key tocomplete recovery.
MyOMS.org/what-we-do/oral-head-and-neck-pathology/oral_cancer_self_exam

TwitterFacebook

Instagram2

AAOMS.org/OralCancerAwareness
MyOMS.org/OralCancerAwareness

TwitterFacebook

Instagram

TwitterFacebook

Instagram

HPV-related posts
Appropriate hashtags: #HPV
HPV can be transmitted to the mouth and throat. In fact, the CDC reports that HPV causes
as much as 70 percent of oropharyngeal cancer in the United States. Learn more. #HPV #oralcancer
MyOMS.org/what-we-do/oral-head-and-neck-pathology/hpv-oropharyngeal-cancer
Have you gotten vaccinated against HPV? @CDCgov states over 53,000 new cases of HPV-associatedcancers are diagnosed annually. Learn more about this important vaccine.
MyOMS.org/what-we-do/oral-head-and-neck-pathology/hpv-vaccine

TwitterFacebook

Instagram3

AAOMS.org/OralCancerAwareness
MyOMS.org/OralCancerAwarenessPromote in your practice
Posters
AAOMS provides several high-quality posters perfect for advertising the national observance.
Each design comes in 8.5x11 and 11x17 inch sizes to share, print or display.

Infographics
Two full-color, high-impact infographic fact sheets are available for social media sharing, postingon your website and displaying in your practice.

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