BLOGCONTRIBUTORGUIDELINES

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Purpose of the Fashion Revolution
blog• To share personal stories and a real insight into the lives of thepeople who make our clothes• To provide detailed insight and commentary into the fashion
supply chain, both highlighting where improvements need to bemade and celebrating best practice• To inspire and empower citizens to take action in meaningfulways• To direct people to important resources to educate themselves• To provide a platform for the voices of our Global Network andsupporters to showcase credible, inspiring content02All blog posts should align withour Theory Of Change:
OUR VISION
A global fashion industry that conserves and restores the environment
and values people over growth and profit
OUR AIMS• An end to human and environmental exploitation in the global fashionindustry• Safe, dignified working conditions and living wages for all people inthe supply chain• Redistributed and more equal balance of power across the global
fashion industry• A bigger and stronger labour movement in the global fashion industry• A global fashion industry that works to conserve precious resources
and regenerate ecosystems• A culture of transparency and accountability across the value chain• An end to throwaway culture and shift to a system where materials
are used for much longer and nothing goes to waste• Heritage, craftsmanship and local wisdoms are recognised andvalued

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CULTURAL CHANGE• Raise public awareness and educate people about the systemic challenges
facing the global fashion industry• Build a diverse movement, mobilise communities and bring people together
around the world to take collective action• Help people understand the impacts of their clothes and how they can influence
the global fashion industry• Collaborate with artists and activists to reframe powerful narratives embeddedin the culture of fashion• Create tools for people to use their voice and make changes in their personal
lives and work
• Inspire people to consume less, value quality and take better care of theirclothes• Provide a platform that enables more visibility and fewer barriers between
consumers and producers
INDUSTRY CHANGE• Conduct research that shines a light on the social and environmental impacts ofthe global fashion industry• Highlight where the industry is moving too slowly and push for faster change• Influence brands and retailers to change through consumer pressure• Incentivise and promote transparency and accountability across the supply
chain
POLICY CHANGE• Advocate for policy changes and influence governments to play a more activerole in better enforcing laws and regulating the industry04

Examples of blog post topics• #WhoMadeMyClothes: Fashion’s impact on people, including workers rights, living
wages, fire and safety, collective bargaining and unions, gender-based violence
and more• #WhatsInMyClothes: Fashion’s impact on the environment, including climatechange, biodiversity loss, microplastic pollution, textile waste, overproduction andmore• #LovedClothesLast: Repairing and caring for your clothes, upcycling, secondhand fashion, storytelling about garments (‘fashion love story’) and more
• The impact of external factors such as Covid-19 on the fashion supply chain• Fashion’s impact on culture, including racism, sexism, sizeism, ageism, ableism,
greenwashing, wokewashing, cultural appropriation, craftsmanship• Supply chain transparency and policy & regulation in the fashion industry• Activism - ways for citizens to take action, speak out and solve problems05

Blog post formats• Meet the maker / #IMadeYourClothes - example 1, example 2• Interview with a fashion changemaker - example• Case study about a problem and how to take action - example• Intro to a project that changes the fashion system - example 1, example 2• News story or anniversary of an event - example• Essay/opinion piece - example• Guide to an issue - example• List or compilation of resources - example

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Things toavoid

1.
Blog posts that sound like a press
release that promotes a brand,
product or online shop. We also
do not promote crowdfunding
campaigns or brands and projects
that have not launched yet. The
idea of our blog is to tell stories andbuild connections, not to sell thingsor to re-publish press releases.

2.
Blog posts which shame
consumers for what they buy, rather
than empowering them to makechange.

3.
Blog posts that call out a singularbrand, rather than looking at more
systemic issues. We always zoom
out and look at the bigger picture,
because the challenges are more
often than not industry-wide.

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Things to remember• Link to your original sources if you include any facts or stats. These sources must
be credible (eg. research reports, not Wikipedia).
• Include photography or design credits for any visual imagery.
• Keep your writing simple and accessible. You can write in any language, but pleasedouble check your spelling and grammar for any errors.
• If you like, you can link in with news hooks and events, for example COP26, London
Fashion Week, World Wildlife Day, International Women’s Day, etc.
• All blog posts should be solutions-driven, including clear call-to-action for readers
to follow where appropriate.
• Check through our blog archive by searching the topic to make sure your idea has
not been covered before. If it has, think about alternative angles - for example,
could you make your blog specific to a certain place or time?

08How to pitch your idea
• Email a short overview of your idea to socialmedia@fashionrevolution.org with thesubject line ‘Blog pitch’.
• Your pitch should contain an introduction to who you are and what you do, asuggested headline and a shot overview of what you plan to write about.
• Make sure you describe how your topic relates to our Theory of Change.
• If your blog post is accepted, you can send your finished draft as a word document
to the same email, which will then be proofread. Some edits may be suggested
before it is published and shared, or it may need to be reconsidered or postponed.
• You will also be expected to provide a selection of high-resolution images (ideally 3or more) alongside image credits. These ideally should be 1920px x 1080px, andyou must have permission to use the images.
• Please also provide a short bio about you and your work.
• 750-1200 words is an ideal length for the blog post.
• Unfortunately, as a non-profit we cannot provide payment to blog contributors
unless it is an article we have commissioned for a specific project.

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