MEDIA RELEASE
ARCHROMA AND ARTISTIC MILLINERS FORGE STRATEGIC PARTNERSHIP,DRIVING TOWARDS SUSTAINABLE SOLUTIONSPratteln, Switzerland, 20 March 2024 - Archroma, a global leader in specialty chemicals
towards sustainable solutions, has announced a strategic partnership with Artistic Milliners,
one of the world's top denim fabric manufacturers. These two industry leaders will join
forces to implement resource-saving techniques through sustainable solutions designed forlong-term impact, as well as further strengthen compliance standards through an extensive
training program.
The collaboration between Archroma and Artistic Milliners aims to establish a highly
synergistic training platform at the Archroma Center of Excellence in Karachi. Aside fromimparting training on the implementation of mandatory technical requirements incompliance and safety to the Artistic Milliners employees, Archroma is also taking it a stepfurther to share resource saving initiatives, especially water and energy, practiced atArchroma.
Additionally, Archroma will also periodically share advancements in denim -based research.
A key component of this partnership is Archroma and Artistic Milliners working together todevelop new and sustainable solutions that would value add both the local a nd global
denim markets.
Mr. Mujtaba Rahim, CEO, Archroma commented, “With the industry’s broadest portfolio,
we are now able to offer the textile industry with cutting-edge technologies and highperformance solutions that bring together efficiency and sustainability. This partner ship is
set to foster mutually beneficial market dynamics and strategies. By leveraging our well established solutions in current markets, this collaboration opens doors to new
possibilities. I am confident that Artistic Milliners and Archroma will set a s hining exampleof collaboration in the industry.”"As a leading player in the denim industry, we are thrilled at the opportunity to collaborate
with Archroma to spearhead sustainability through innovation. This partnership allows us toremain at the forefront of the ever-changing global market while continuing to introduce
fresh solutions in denim. We are confident that this impactful alliance will lead to
substantial advancements in denim standards in the near future," said Mr. Faisal Aziz,
Director Operations, Artistic Milliners.

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Mr. Faisal Aziz, Director Operations, Artistic Milliners and Mr. Mujtaba Rahim, CEOArchroma Pakistan exchanging the Memorandum of Understanding . (Photo: Archroma)

Group photograph of Artistic Milliners and Archroma team at Memorandum ofUnderstanding signing ceremony. (Photo: Archroma)© 2024 Archroma
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Media Relations
Marilyn Chua
Archromamedia@archroma.com
Kim Lommaert
EMG+31 164 317 021
klommaert@emg-marcom.com

About Archroma
Archroma is a global, diversified provider of specialty chemicals serving the branded andperformance textiles, packaging and paper, and coatings, adhesives and sealants markets.
Headquartered in Pratteln, Switzerland, Archroma operates with more than 5,000
employees located in 42 countries and with 35 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing
people’s lives and respecting the planet. The company is committed to the principles of"The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature !"; anapproach reflected in its innovations, world-class quality standards, high service levels andcost-efficiency.
www.archroma.com.

About Artistic Milliners
Artistic Milliners was established in Pakistan in 1949 as a small retail store. It has growninto one of the world’s top manufacturers of denim through a focus on automation,innovation, research, people and planet. A vertically integrated denim and garment
manufacturer, Artistic Milliners has an annual production capacity of 144 million meters offabric and 43 million garments. It has denim design centers in key locations, including New
York, Los Angeles and Dubai, and invests in renewable energy through its subsid iary
Artistic Energy.
www.artisticmilliners.com

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