Spanish tech company advocates for collective solutions to address
global water scarcity

Jeanologia calls for shared responsability
on World Water Day
The Spanish company leads sustainable change in the textile
industry, demonstrating that it is possible to produce fashion
responsibly and profitably.
Its technologies have saved the planet more than 20 million cubic
meters of contaminated water in 2023.
Valencia (March, 21, 2024). Coinciding with World Water Day
celebrations and under the slogan "Water, a shared responsibility," the ecoefficient textile technology company, Jeanologia, calls on this productive
sector, appealing for a real change, away from greenwashing and towards
concrete and collective action.
Three decades ago, Jeanologia began its journey swimming against
the current in an ocean of skepticism within one of the world's most polluting
productive sectors: the textile industry. It became a pioneer andrevolutionized the industry by demonstrating that fashion could be producedby significantly reducing its environmental impact and without compromisingquality or profitability, relying on technology to achieve this.
Since its foundation, Jeanologia has led sustainable change in thetextile industry, thanks to its innovative technologies, which have drasticallyreduced water consumption and returned the minimal amount of water used
to nature in perfect condition, as well as minimizing the use of chemicals andenergy and eliminating harmful emissions and discharges.
New environmental record
In 2023, Jeanologia set a record in its environmental P&L statement,
measuring in cubic meters the contaminated water that is no longer
discharged into rivers and seas, as well as the reduction of toxic emissions,
thanks to its technological advances and services.
The technologies developed by Jeanologia have saved the planet
20,265,581 cubic meters of contaminated water in 2003, equivalent to theconsumption of a city the size of Brussels or more than 1,200,000 Olympic pools.
Additionally, 97,895,304 kilograms of CO2 emissions were reduced, equivalent
to the carbon absorbed by a forest of 9,800,000 trees.

The key to success lies in the integration of eco-efficient technologies
in all stages of production, from fabric to garment finishing. In this way, water
consumption in the garment finishing process has been drastically reduced,
from 70 liters to just 1 liter per garment. These technologies have alsosignificantly reduced the use of chemicals and energy, as well as emissions
and harmful discharges derived from textile production. All this withoutcompromising quality or design.
Furthermore, Jeanologia's eco-efficient technologies include the H2ZERO effluent recycling plant, a key component of their Mission Zero initiative.
This innovative system is able to recover 95% of water used in the production
process. It plays a vital role in creating a closed-loop system, ensuring minimal
water wastage and contributing to a sustainable ecosystem for brands andtheir suppliers. Thanks to H2 ZERO, water is treated without chemicals,
maintaining optimal conditions for reuse, aligning with Jeanologia'scommitment to environmental responsibility and resource conservation.
Additionally, Jeanologia’s Air Fiber Washer project focuses onremoving microfibers from the garment finishing process, thereby contributing
to the preservation of the seas and preventing these microfibers fromcontaminating marine ecosystems.
Jeanologia also recognizes the importance of measurement andtransparency in environmental impact. For this reason, over 10 years ago, it
made available to the industry the Environmental Impact Measurement (EIM)
software, which today more than 100 brands and 400 laundries worldwide use
to measure and improve their collections, avoiding greenwashing and being
completely transparent.
An invitation towards a more sustainable water management
On World Water Day, Jeanologia reiterates its commitment to continue
leading its Mission Zero: achieving total dehydration and detoxification of thetextile industry. A challenge turned into an urgency following UNESCO's
warning that we face an imminent global water crisis, with between 2,000
and 3,000 million people suffering from water scarcity worldwide, water
demand far exceeding supply capacity in many parts of the world, and theenvironmental impacts of its overexploitation becoming increasingly evident.
In this context, the Spanish technology company urges adopting acollective commitment. As Jeanologia's CEO and founder Enrique Silla states,"we are an impact company focusing on water." Thus, its goal is to reducethe consumption of this resource throughout the textile process to the bareminimum, eliminate 100% of the waste generated in the manufacturing andfinishing of garments, and preserve the seas, eliminating any possible
microfiber from the production process to prevent it from ending up in theoceans.

Jeanologia has managed to transform the global textile industry, andtoday its involvement goes further. Although acknowledging that the world
has awakened to the urgency of sustainability, Jeanologia claims that there
is still a long way to go. Individual awareness and isolated actions are notenough. Water scarcity is a global challenge that requires comprehensive
and collaborative solutions involving governments, institutions, companies,and individuals. "The global context urges us to unite and accelerate action,and on a date as significant as World Water Day, we want to offer ourexample as inspiration and invite other companies to join our Mission Zero,"claims Enrique Silla.
Jeanologia: over 25 years transofming the textile industry
Since 1994, Jeanologia's mission has been to create an ethical,
sustainable, and eco-efficient textile industry. The company collaborates closelywith brands, retailers, and their suppliers on their transformative journey, offering
disruptive technologies, innovative software, and a new operating model.
In 2024, Jeanologia celebrates the 25th anniversary of its pioneering laser
technology, launched in 1999, which revolutionized denim finishing, replacing
harmful practices and eliminating the use of hazardous substances. With thesame purpose, Jeanologia now faces the challenge of reducing theenvironmental impact of the garment dyeing process—one of the most polluting
in the industry—through its revolutionary ColorBox technology.

For further information, please contact:
SAPRISTI DÉCOM
Patricia Aguilar
patricia@sapristidecom.es+34 96 353 04 81