Press Release

April 26, 2024
JAFCO Group Co., Ltd.

Notice Regarding Investment in UPPGO, Inc. and E-NA, Inc.
JAFCO Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Keisuke Miyoshi)
hereby announces that it has acquired UPPGO, Inc. (Head office: Shinagawa-ku, Tokyo; President:Issei Haga; hereafter “UPPGO”) and the web marketing business of E-NA, Inc. (Head office:Osaka-shi, Osaka; President: Issei Haga; hereinafter “E-NA”), from Ant Bridge No.5-A Private
Equity Secondary Investment Fund, Limited Partnership, through funds it manages (JAFCO BO7
Investment Limited Partnership and JAFCO SV7-S Investment Limited Partnership; hereaftercollectively referred to as “JAFCO”), investing in these companies as strategic partner.

UPPGO and E-NA are groups of professionals in web marketing, boasting a large number ofexcellent marketers. They have numerous achievements including being selected as 2024 Google
Premier Partners, an honor reserved for the top 3% of acclaimed advertising agencies participating
in Google Partners.
・About UPPGO- Since its founding in 2010, UPPGO has pursued its mission of creating opportunities for people
to step forward through IT and has achieved growth by providing web marketing services including
their management of search ads and display ads.
- In addition to conventional advertising management, UPPGO also provides consulting services
such as social media account management and assisting in building owned media, supportingclients in resolving various web marketing challenges.

For more information, please contact
pr@jafco.co.jp, JAFCO Group Co., Ltd.

Press Release

April 26, 2024
JAFCO Group Co., Ltd.

・About E-NA- Since its founding in 2007, E-NA has pursued its mission of giving shape to people’s wishes andhas achieved growth by providing search ad management and website creation services to small
and medium-sized enterprises in a wide range of industries and sectors.
- Currently, through expanding its customer base and enhancing its services, E-NA is assisting adiverse range of clients resolve web marketing challenges.

As a strategic partner, JAFCO will not only provide business management know-how andcorporate/human resources networks to both companies but will also promote coordination withthe technologies and services possessed by JAFCO’s portfolio companies, as well as promotealliances with other firms. Going forward, JAFCO and the newly revitalized UPPGO and E-NA
will forge the future together by solving the challenges of even more clients.

About UPPGO, Inc.
Company name

UPPGO, Inc.

Websitehttps://uppgo.inc/ (in Japanese only)

Establishment

February 2010

AddressKDX Nishi-Gotanda Building 5F, 7-20-9 Nishi-Gotanda, Shinagawa-ku,
Tokyo

Business

Digital marketing company that helps clients solve their web marketing

Description

issues through search ads and other advertising and consulting services.

About E-NA, Inc.
Company name

E-NA, Inc.

Websitehttps://www.e-n-a.jp/ (in Japanese only)

Establishment

June 2007

Address

Yushutsu Sen’i Kaikan 8F, 3-4-9 Bingo-machi, Chuo-ku, Osaka
Web advertising agency providing search ad management and website

Business
Description

production services to small and medium-sized enterprises in a wide rangeof industries and sectors.
*The company’s furniture e-commerce business is not subject to theacquisition and will continue to be held by existing shareholders.

For more information, please contact
pr@jafco.co.jp, JAFCO Group Co., Ltd.

Press ReleaseApril 26, 2024
JAFCO Group Co., Ltd.

About JAFCO Group Co., Ltd.
Company name

JAFCO Group Co., Ltd.

Websitehttps://www.jafco.co.jp/english

Establishment

April 1973

Address

Toranomon Hills Mori Tower 24F, 1-23-1 Toranomon, Minato-ku, Tokyo

Business
Description

Venture capital firm with the largest cumulative portfolio in Japan,
supporting over 1,000 IPOs. Also has experiences of over 20 years inbuyout investment and over 30 years in overseas venture investment.

For more information, please contact
pr@jafco.co.jp, JAFCO Group Co., Ltd.