MEDIA RELEASE
ARCHROMA SHOWCASES PLANET CONSCIOUS SUPER SYSTEMS+ AT
COLOMBIATEX 2024
End-to-end solutions that deliver resource savings, cleaner chemistries andoutstanding durability for denim, cotton knits and polyester-cotton blends.

Pratteln, Switzerland, 18 January 2024 - Archroma, a global leader in specialty
chemicals towards sustainable solutions, is showcasing some of its most effective planet
conscious innovations and solution systems at this year’s Colombiatex de Las Américas,
being held from January 23 to 25, 2024.
“The Colombian textile and apparel industry has always emphasized quality and creativity.
Now it is also emerging as a regional leader in the shift to sustainable innovation andcircular business practices,” Fernando Hernandez Espinosa, VP Americas, Archroma
Textile Effects, said. “Colombiatex captures this dynamism and is an ideal platform for
global companies like Archroma to deepen our relationships with the enterprises andentrepreneurs driving the sustainable growth of the industry in Latin America and beyond.”
Archroma is using its attendance at Colombiatex 2024 to introduce a new concept thatpromises to help the region’s brands and mills optimize their productivity, add value to theirproducts and create a positive impact on the environment: Super Systems+.
“Archroma today has the industry’s broadest product portfolio, as well as unmatchedtechnical expertise and processing experience. We have brought all of this together tocreate our new Super Systems+. These powerful end-to-end systems combine processing
solutions and intelligent effects for specific end uses, helping brands, retailers and mills
optimize their productivity, sustainability and market competitiveness,” Dhirendra Gautam,VP Product Marketing and Strategy, Archroma Textile Effects, said.
Each of the Super Systems+ solutions offers exceptional performance, including end product durability, while meeting sustainability targets with cleaner chemistries that comply
with current and anticipated industry regulations or deliver resource savings, or both.
Solutions are currently available for popular end-use segments, from denim to cotton andpoly-cotton knits.
For iconic black denim with a cleaner environmental footprint, brands and mills can choose
DIRESUL ® EVOLUTION BLACK to create unique shade and wash-down effects with anoverall impact reduction of 57% compared to standard Sulfur Black 1 liquid.* For authen tic
blue denim, Archroma’s breakthrough aniline-free** pre-reduced DENISOL ® PURE INDIGO
30 LIQ produces coveted indigo colors with the same performance and efficiency as
conventional indigo dye, but in a more planet-friendly way.

MEDIA RELEASE – 18 January 2024 – Page 1 / 3

To embrace circularity and create natural shades on cellulosic-based fibers including
cotton, kapok, linen and viscose, brand owners can now turn to Archroma’s patentedEarthColors ® technology. It makes high-performance biosynthetic dyes from non-edible
natural waste, such as almond shells, bitter orange residues and cotton production
byproducts, helping conserve natural resources. For next-generation processing ofpolyester and its blends, Archroma’s ERIOPON ® E3-SAVE all-in-one auxiliary combines
pre-scouring, dyeing and reduction clearing in a single bath to achieve substantial savingsof water, energy and time.
For weather protection and stain resistance that is both economically and environmentallysustainable, Archroma Super Systems+ draw on the industry’s most extensive portfolio offluorine-free durable water repellents. The right chemistry achieves the functionality ofthe brand’s intended end use while optimizing production and staying ahead of consumer
expectations and regulatory change.
Established 35 years ago, Colombiatex has grown into a premier global platform
connecting the textile and apparel industry and showcasing sustainable practices. Morethan 500 exhibitors and 12,000 buyers from South America and the world are set toconverge at the exhibition over the three days.
Visit Archroma at Booth PC006 at the Plaza Mayor Medellín Convention and Exhibition
Center for Colombiatex 2024 from January 23 to 25, 2024.

Archroma showcases planet conscious Super Systems+ at Colombiatex 2024.
(Photographs: Archroma)

MEDIA RELEASE – 18 January 2024 – Page 2 / 3

* Ecotarrae lifecycle analysis** Below limits of detection according to industry standard test methods® Trademarks of Archroma registered in many countries.
© 2024 Archroma
END

Media Relations
Marilyn ChuaArchroma
media@archroma.com
Kim Lommaert
EMG+31 164 317 021
klommaert@emg-marcom.com

About Archroma
Archroma is a global, diversified provider of specialty chemicals serving the branded andperformance textiles, packaging and paper, and coatings, adhesives and sealants markets.
Headquartered in Pratteln, Switzerland, Archroma operates with more than 5,000
employees located in 42 countries and with 35 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing
people’s lives and respecting the planet. The company is committed to the principles of"The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; anapproach reflected in its innovations, world-class quality standards, high service levels andcost-efficiency.
www.archroma.com.

This press release and relevant photography can be downloaded fromwww.PressReleaseFinder.com.

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