ANNUALREPORT2017

MILESTONES FOR
TRANSPARENCYCONTENTS
3A MESSAGE FROM THE CEO AND FOUNDER

4A MESSAGE FROM THE CHAIRMAN OF THE BOARD

6

A LOOK BACK: SFP’S WORK IN 201714

TARGET 75: AN AMBITIOUS GOAL FOR THE INDUSTRY

16

FORUM WRAP-UP

20

PUTTING IT ALL TOGETHER: SR NEWS IN 201725

COMING TOGETHER THROUGH COLLABORATION28

LOOKING AHEAD

30

PARTNER PROFILES

32

LIST OF PARTNER COMPANIES33

JOIN US34

FINANCIALS

35

BECOME A DONOR

36

WHO WE ARE

FOR MANY YEARS NOW, THE AGE-OLD
ADVICE OF KNOWING WHO IS AT THE OTHEREND OF YOUR SUPPLY CHAIN AND WHATTHEY ARE DOING HAS BEEN COMMON-SENSEBEST PRACTICE IN THE BUSINESS WORLD.
In more recent years, as thesustainable seafood movement has
taken hold, the concept of transparency– telling your customers what’s at theother end of your supply chain, too –has become increasingly important.
At SFP, we’ve taken that concept
to the next level with the Ocean
Disclosure Project (ODP), which
invites participating seafood buyers
to make use of the project as apublic platform for displaying key
information about where theirseafood comes from. Joining the
ODP and creating a public profile
allows participants to prove to theworld just how much sustainableseafood means to them.

In 2017, SFP celebrated a numberof major developments regarding
the ODP. New companies joinedfrom North America, including
two major American grocery
retailers, and the project took
its first steps toward becoming
a truly independent organization.
In this report, we’ll cover thosedevelopments, as well as spotlightsome of our partner companies
that lent their support to the ODP.
We’ll also discuss other key activities
from 2017, including the unveilingof Target 75, a new public initiativethat sets an ambitious sustainableseafood goal for the industry.

1

A MESSAGE FROM THE
CEO AND FOUNDER
IN 2017, WORKING TOGETHER WITH OUR PARTNERS AND
THEIR SUPPLIERS, WE IDENTIFIED SPECIFIC MAJOR FISHERIESAND AQUACULTURE REGIONS AS GLOBAL PRIORITIES FOR
IMPROVEMENT. TOGETHER, THESE SOURCES ACCOUNT FOR
MORE THAN 75 PERCENT OF GLOBAL PRODUCTION IN KEY
SEAFOOD SECTORS SUCH AS TUNA, WHITEFISH, SQUID,AND CRAB, AS WELL AS IN FISHERIES SUCH AS ANCHOVY
THAT ARE PRIMARILY USED FOR AQUACULTURE FEED.
We convened leading responsible suppliers worldwide
to work collaboratively in Supply Chain Roundtables toengage these fisheries and regions and launch industryled improvement projects covering the full 75 percent of
production by the end of 2020; we are calling this global
effort “Target 75.”

is engaged, which will thus have a meaningful impact
on their procurement and business. Second, we want
to align retailers, suppliers, donors, and NGOs on themost important fisheries and aquaculture sources
worldwide, and secure the future of those sources
as a shared top priority.

Our purpose in convening suppliers was to make surethat individual improvement projects were making
clear progress toward sustainability. Achieving this goal
requires bringing together a critical mass of suppliers andproducers in each fishery and aquaculture zone that will
work with governments to introduce sensible policies andregulations, as well as effective enforcement to ensurethat all producers comply, not just a few on a voluntarybasis. The end result will be a level playing field for all in
the industry, and environmental and social improvements
at the landscape level that ensure future supply andenhance the reputation of seafood.

Toward the end of 2017, SFP also launched FishSource
Aquaculture, to provide evaluations of aquaculture
governance at a zonal level. Our partners can now see
how the aquaculture zones they source from are dealing
with risks beyond the control of individual farms, including
disease epidemics and pollution of shared water bodies.
The FishSource profiles give a clear picture of the
improvements that are urgently needed in aquaculture
policies and zonal management to ensure sustainableproduction and future supplies.

Our purpose in setting a 75-percent target at the global
level was twofold: First, we want to demonstrate
to major buyers that the majority of global production2017 represented a big step forward for SFP in bringing
industry together to solve fundamental problems facing
their supply chains, at a truly global scale. This annual
report describes in more detail the significance of thechanges we’ve made, and the results obtained to date.

Jim Cannon
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SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 20173

A MESSAGE FROM THE
CHAIRMAN OF THE BOARD
IN A PERFECT WORLD, THERE WOULD
BE NO NEED FOR SFP TO EXIST. JUST
LIKE DENTISTS WANTING TO RID MOUTHSOF TOOTH DECAY OR DOCTORS WANTINGTO CURE DISEASE, WE WANT TO REDUCE
THE DEMAND FOR OUR SERVICES BY MAKING
THE WORLD’S COMMERCIAL SEAFOOD
SUPPLY SUSTAINABLE.

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SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

As agents for change—largely andgenerously philanthropically funded—
we know that we have a limited time
window in which to achieve our goals,
and so a founding principle of SFP is that
we must leverage our work by motivating
all commercial players in the supply chain
to take their share of responsibility andlead the transformation from exploited
to permanently sustainable fisheries.
In that context, the two most notableoutcomes of the last year were the growing
commitments by stakeholders to the
Ocean Disclosure Project (ODP), and thelaunch and building momentum of ourTarget 75 initiative.

we truly believe is achievable. To this end,
we doggedly seek greater and stronger
participation in the initiative by industrial
stakeholders—without them it will fail,but with them we have a chance topermanently arrest the decline in theworld’s major fisheries.

The transparency the ODP requires
provides validation to claims by participatingorganizations. In today’s world, thewords traceability and accountability havebecome part of the jargon of conscious
consumerism, but, without transparency,
they are independently unverifiable.
Transparency is increasingly being rightly
seen as a commercial virtue, rather thana weakness.

Of course, none of our achievements would
be possible without the extraordinary skill
and dedication of our exceptional staff.
In more than a dozen countries across theglobe, SFP team members are inspiring,educating, and advising industry and policy
makers. They are unrelenting in their efforts
and their commitment to the transformation
to seafood sustainability worldwide, and
it is to them that I am eternally grateful.

Target 75 is our most ambitious initiative
yet; it calls on and encourages industry
to realize the goal of having 75 percentof the world’s seafood either produced
sustainably or formally progressing towardsustainability by the end of 2020. It is
certainly an ambitious goal, but it’s one

Andrew G K Donaldson

The time for small, gentle steps is over.
We have the data, we have the science,
we know the economic and social benefits
that accrue from repaired, sustainablefisheries. It is the responsibility of all of
us who are involved in the production
and supply of beautiful, healthy, bountiful
seafood to fix our fisheries once and for all.

5

A LOOK BACK:SFP’S WORK
IN 2017
IT’S BEEN ANOTHER BUSY YEAR FOR
SFP. HERE ARE SOME HIGHLIGHTS:

ODP TAKES CENTER STAGE
2017 marked a strong year of growth for
SFP’s Ocean Disclosure Project (ODP),
which allows companies to demonstrate
their commitment to sustainable fishand shellfish sourcing through complete
transparency around the condition of theirseafood sources and improvement efforts.
In September of this year, the project
took its first steps toward becoming
a truly independent entity, by launching
its own independent website:www.oceandisclosureproject.org.
The new, interactive website presents
seafood sourcing data from a varietyof companies, including US and UK
retailers, suppliers, and aquaculture feed
manufacturers. The data includes locations
where wild seafood is caught, gear
types, fisheries management information,
environmental impacts, certifications, andfishery improvement projects (FIPs).
“The companies that have participatedin the Ocean Disclosure Project should
be highly commended for demonstrating
real leadership in corporate reporting,” said
SFP CEO Jim Cannon. “The seafood sector
as a whole has poor transparency, and thiskind of comprehensive reporting showsa very high level of responsibility by thesecompanies, along with a real confidence
in their business model.”The new website is operated by SFP,
but it is intended that it will become
independent by the end of 2020.
The project has been generously fundedby the John Ellerman Foundation.
The new website drew praise from
NGOs such as Greenpeace.
“Transparency is the first step towards
ensuring sustainable sourcing and ethicalsupply chains. With the launch of its new

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SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2016

website, the Ocean Disclosure Projectis making it ever easier for companies andtheir customers to be confident that thefish they’re buying is sustainable,” said Will
McCallum, Head of Oceans, Greenpeace UK.
“It’s a great resource, and we’d encouragecompanies to use it and to critically engage
with improving their sustainability.”
Other retailers, such as Marks & Spencer,that provide similar levels of transparency
also voiced their support.
“We already publish this information on our
website and therefore share the aims of thisinitiative in bringing complete transparency tosustainable seafood sourcing,”said Hannah
Macintyre, Fisheries and Aquaculture Manager
at Marks & Spencer. “Together, major
retailers and brands can make a difference
and help transform the whole industry.”
At the beginning of the year, there werenine companies participating in the ODP:
UK retailers Asda, Co-op Food, andMorrisons, along with UK seafood supplier
Joseph Robertson, French food service
company Davigel, US seafood supplier North
Atlantic, and aquaculture feed manufacturers
Biomar, Cargill/EWOS, and Skretting.
Publix added its name to the ranks in March,becoming the first US retailer to do so.
“Publix’s seafood sustainability philosophy
is to provide transparency for our customers
while engaging with our suppliers todrive change in the seafood industry,”
said Maria Brous, Director of Media andCommunity Relations for Publix. “Throughour collaboration on the Ocean Disclosure
Project, we are able to evaluate our current
sustainability landscape, prioritize our
impact, and support the supply chain fromthe fishermen to the processors throughfishery improvement projects, allowing
us to ultimately offer our customers moreof the options they are looking for.”7

FIP NEWSOver the summer, SFP noted a landmark
moment, when its last fishery improvement
project (FIP) transitioned to industry. Fromthe beginning, SFP had always envisioned
industry-led sustainability projects, but in theorganization’s early days, the FIP concept
was so new that SFP had to initiate and run
FIPs on its own.
As the concept has taken hold in theindustry, more and more key stakeholders
have stepped forward to take charge ofimprovement worldwide. In August, SFP
handed over management of the Gulf ofCalifornia Industrial Shrimp FIP – which had
been the last FIP directly managed by SFP –to various industrial partners connected withthe project.

“This is a truly impressive commitment
and represents a significant step forward
in corporate reporting on sustainableseafood,” said Kathryn Novak, Directorof Buyer Engagement for SFP. “Consumers,
the public, investors, and other stakeholders
can now see for themselves where
Publix sources seafood, how the fish
are caught, and how well the resource
is managed. With this announcement,
we feel Publix has taken a leadership rolein seafood sustainability.”
In November, the ODP drew headlines
again when US-based retailer Walmart
announced that it was also joining the project.
”We are proud of our efforts to makethe seafood we sell more sustainable,
and joining the Ocean Disclosure Projectis one more way we can show our passion

and commitment for sustainability andtransparency,” said Laura Phillips, SeniorVice President of Sustainability for Walmart.
“ODP provides an important service
to consumers and other stakeholders
when understanding where their seafood
comes from.”“It is fantastic news that the largest
retailer in the world has now joined the
Ocean Disclosure Project,” said Blake
Lee-Harwood, Strategy Director at SFP.
“Walmart has made a huge contribution
to making seafood more sustainable
and is now showing real leadership in
adopting a more transparent approach to thesustainability aspects of the fish and shellfish
the company sells. We hope this move willencourage other retailers and processors
to join the ODP and tell their customers
about the sustainability of their seafood.”“Fishery improvement is only sustainable in thelong term if it is led by the seafood industry,”
said SFP CEO Jim Cannon. “NGOs have avaluable role in helping FIPs to get going, butthey lack the money and authority to see every
project through to a successful completion.
Only when improvement projects are part ofthe seafood industry DNA will they go viral anddeliver a completely sustainable supply chain.”Now, SFP is free to focus on work within
Supply Chain Roundtables (SRs) as an
advocate and advisor to the industry, guiding
the industry’s ongoing work in developing

FIPs and related projects. SFP continues
to work, as it always has, with more than
30 corporate partners who represent key
buyers of the world’s seafood, and tooffer guidance and data to support futuresustainability policies.
Earlier in the year, FIP reporting at SFP
underwent a transition of a different kind.
In February, SFP announced it was transitioning
its FIP Directory contents to the independentwebsite Fishery Progress. The migration wascompleted by the end of June.
The new website, located atwww.fisheryprogress.org, is a product of theConservation Alliance for Seafood Solutions
and FishChoice, and represents “version 2”of the FIP Directory. It features an upgradeduser interface to make uploading FIP
information easier, and FishChoice provides
technical support to help FIP managers ifthey encounter any hurdles uploading theirinformation to the website. The addition ofvisual representations of data gives quick
snapshots of progress.
Buyer and NGO response to the site has
been enthusiastic, and they particularly
appreciate the verification the site provides
to make sure information is consistent andaccurate. The site makes it easier for FIPs toprovide a greater level of transparency about
their goals and progress toward meetingbuyers’ sustainable seafood requirements.

“It is fantastic news that the largest retailer in theworld has now joined the Ocean Disclosure Project,”
BLAKE LEE-HARWOOD | STRATEGY DIRECTOR | SFP

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SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 20179

“We’re delighted that
the FIP model
is being embraced
in Western Africa.
The collaborative andflexible approach tofishery sustainability
a FIP brings seems
to be appropriate fororganizations working inthese supply chains.”
PEDRO FERREIRO
DEPUTY BUYER ENGAGEMENTDIRECTOR | SFP

FIP progress in 2017 involved morethan technical and managerial transitions,however, most notably the emergenceof a new small pelagics FIP in Africa.
In April, SFP announced the beginningof the FIP in the West African nation of
Mauritania.
International fishing sector stakeholders,fishmeal and fish oil buyers, exporters,
and processors, together with the
Mauritanian fishery authority, signed
a memorandum of understanding at the
Seafood Expo in Brussels, marking the
FIP’s official beginning. The organizations
share a common commitment to sustainablefisheries and collaborating to publicly
evaluate and improve the fishery.
“We’re delighted that the FIP model isbeing embraced in Western Africa,” said
Pedro Ferreiro, Deputy Buyer Engagement
Director at SFP. “The collaborative and flexible
approach to fishery sustainability a FIP brings
seems to be appropriate for organizations
working in these supply chains.”
The FIP is working on a fishery assessmentthat will identify gaps to the IFFO Responsible
Sourcing standards (working toward MSC
certification in the future). Workshops willtake these evaluations forward to developa FIP workplan and identify improvement
actions. Industrial backers include French
company OLVEA Fish Oils.
”We have been working in Mauritania
for five years, investing in partnerships
with local enterprises and the national
government to ensure we understandenvironmental impacts and act to minimize
them,” said Antoine Dangy, OLVEA Fish Oils
Sustainability Manager. “We recognized thata FIP was the most appropriate method forachieving our goals in Mauritania becauseof the partnership approach and method ofcontinuous improvement.”
Other stakeholders directly involved with
the FIP in Mauritania include the Ministry ofFisheries and Maritime Economy (MPEM),
the National Federation of Fisheries (FNP) and
its Industry and Sea Proteins section (SIPM),
the Mauritanian Institute of Oceanographic
Research and Fisheries (IMROP), theNational Office of Sanitary Inspection ofFish and Aquaculture Products (ONISPA),
Rim Fish Meal, and OLVEA Group subsidiary
Winterisation Mauritania. This collection of
stakeholders allows for a holistic approachto improving the fishery, and targeting its
conservation, economic, and social objectives.

NEW SPANISH PARTNERS
JOIN THE RANKSAs the interest in sustainable seafoodsourcing among the stakeholders andmarkets in Spain continues to grow, SFP
takes pride in its growing relationship withleaders in the Spanish seafood industry. At
the same time, SFP is always interested in
expanding its list of partner companies, andthis year welcomed three new partners, allof them based in Spain.
In May, SFP announced that the Jealsa
Rianxeira S.A.U. Group, based in Boiro, in
Spain’s Galicia region, was entering into
partnership with SFP. Founded in 1958,
Jealsa is the top seafood canner in Spainand the second largest in Europe. Alongwith its own brand – Rianxeira, Escurís,
MareAperto, and Robinson Crusoe – thegroup also supplies canned fish and seafood
for the distributor Mercadona under thebrand Hacendado. The group is made up
of 26 companies dealing in four areas ofactivity: food (canned fish and shellfish, meal
solutions, and pet food), fishing and services,
environment, and energy. The group
operates tuna vessels in the Atlantic.
“In the Jealsa Rianxeira Group, we havealways been very aware that our growthand consolidation as a company is due tointernationalization of our business model,
characterized by the integration of fullrespect for human rights, the sustainable
exploitation of resources, environmental
responsibility, constant support of renewableenergy, and the social and economic
development of the towns and countries inwhich it is present,” said Ángeles Claro, thegroup’s Sustainability Manager.
The group is no stranger to sustainability.
A member of the International Seafood
Sustainability Foundation (ISSF), Jealsa
operates a unique non-chemical water
treatment plant and offers byproducts of its
tuna processing to two companies, Conresa
and Valora, that make fishmeal, fish extract,and gelatin.

10 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

“It is an encouraging sign for the futureof sustainable seafood in Spain to see agroup with the size and influence of Jealsa
demonstrating such a strong commitment,”
said Pedro Ferreiro, Deputy Director of SFP’s
Buyer Engagement Team. “SFP is thrilled
to be partnering with Jealsa, and we hope
this will serve as inspiration to other Spanish
seafood companies.”
In November, SFP welcomed Lidl
Supermercados, a subsidiary of German
retailer Lidl. The company, which wasestablished in 1994, operates 540 storesthroughout Spain. It is the fifth-largest
supermarket chain in the country.
“Lidl is highly committed to offering
sustainable products to our customers,
which is why we are continuously working
together with our suppliers to improveand gain sustainability certifications,”
said Michaela Reischl, Corporate Social
Responsibility Director of Lidl Spain. “We
believe that this new partnership with SFP is
another step in the right direction to preserve
our oceans in order to ensure that future
generations will be able to enjoy fresh fish.”11

A STEP IN THE RIGHT DIRECTION FOR REDUCTION FISHERIESIn October, SFP released its 2017 annual sustainability overview of reduction fisheries, which included
some positive news about the state of the world’s reduction fisheries.
Here are some of the report’s conclusions, for the 20 stocks analyzed in 2017:2.2% 10OUT OF THE 20 STOCKS,

OF THE TOTAL CATCH VOLUME COMESFROM STOCKS IN VERY GOOD CONDITIONHAVE FISHERIES THAT ARE ALREADY
COVERED BY THE MSC PROGRAM,

81% 19Sustainability is key in Lidl Spain’s businessstrategy. The company has set a goal
that, by the end of 2017, 35 percent of
its seafood sources will be certified assustainable by organizations such as the
Marine Stewardship Council (MSC) and the
Aquaculture Stewardship Council (ASC).
The company was the first distributor in
Spain to collaborate with the MSC and has
been working with them since 2008. The
supermarket chain currently has the highest
ratio of sources certified as sustainable.
“This partnership demonstrates Lidl’s
leadership in sustainable seafood sourcing
in Spain’s retail sector,” Ferreiro said.
“We hope Lidl’s efforts will serve as a model
for both local and international retailers
operating throughout the Spanish markets.”
Also in November, SFP announced
a partnership with Spain’s Nueva Pescanova
Group. The company, which dates backmore than 50 years, operates in more than
two dozen countries worldwide, and looks
forward to working with SFP to improve
the sustainability of its supply chain, using

12 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

various improvement projects and data
management tools.
“Working together with SFP is an important
step that will help us to be more transparent
and contribute more actively to improving
the conservation of resources and therationalization of fishing, a commitmentthat has been present in the DNA of ourcompany for almost six decades,” said
Juanjo De la Cerda, Corporate Directorof R&D, Quality, and Sustainability of theNueva Pescanova Group.
Nueva Pescanova has always had
a strong interest in sustainability. Among
its accomplishments, the company has
established its own sustainable fishingcertificate, audited by Bureau Veritas,for hake catches in Namibia.
“Nueva Pescanova has a history in theseafood industry in Spain and globally,”
Ferreiro said. “We are certain that Pescanova’s
engagement will inspire other companies
worldwide to follow its lead toward a moresustainable future.”– MORE THAN THREE QUARTERS OF THE
TOTAL CATCH VOLUME COMES FROMSTOCKS THAT ARE REASONABLY
WELL-MANAGED OR BETTER(I.E., THAT SCORE 6 OR ABOVEON ALL FIVE FISHSOURCE CRITERIA).
THIS COMPARES TO 57.4% LAST YEAR
JUST

17%

(1.7M TONNES) OF THE TOTAL CATCH
COMES FROM POORLY MANAGED
FISHERIES (CATEGORY C), A SIGNIFICANTDROP COMPARED TO 42.6% LAST YEAR

“This report shows a real improvement in the management of reduction fisheries and is a clear demonstration that the fishmeal and fish oil sector is on avery positive trend toward sustainability,” said Blake
Lee-Harwood, Strategy Director at SFP. “There is stilla huge challenge in Asia, but with enough support
from industry and government, we can hope for similar levels of improvement there as well.”

HAVE FISHERIES THAT ARE COVERED BY
THE IFFO RESPONSIBLE SOURCINGCERTIFICATION, AND

3

ARE COVERED BYFISHERY IMPROVEMENT PROJECTS (FIPS)THAT ARE MAKING GOOD PROGRESS.
ACCORDING TO THE AVAILABLE
ESTIMATES, MORE THAN TWO THIRDS
OF THE PRODUCTION COVERED IN THE
OVERVIEW IS COMING FROM FISHERIESTHAT ARE MSC CERTIFIED OR UNDER FULLASSESSMENT (25%) OR IN A FIP THAT IS
MAKING GOOD PROGRESS (44%).

The overview covers 20 of the most significant
fisheries used for the production of fishmeal and fishoil, but does not include reduction fisheries in Asia,
because of limited data availability. The fisheries are
rated according to the sustainability assessment presented on www.fishsource.org and using data thatwas publicly available in August 2017.

13

TARGET 75:
AN AMBITIOUS
GOAL FOR THE
INDUSTRY
IN JUNE, AT THE 2017 SEAWEB SEAFOOD SUMMIT IN
SEATTLE, WASHINGTON, SFP HELD A PRESS CONFERENCE
TO ANNOUNCE A NEW INITIATIVE, WHICH WE CALL“TARGET 75,” OR T75.
In many ways, this initiative represents a bold
new undertaking for SFP. However, at thesame time, it is also a natural progression fromthe philosophy and method that SFP has usedfrom the beginning, to promote and bring aboutchanges in sustainable seafood production
worldwide.
Simply put, we’re setting the goal that, by
the end of 2020, 75 percent of global seafood
volume will be produced in a manner that can
be classified as either “sustainable,” meaning
meeting the criteria of NGOs such as the Marine
Stewardship Council, or “improving,” meaning
the fishery producing the seafood in questionis involved in a fishery improvement project(FIP) that is showing signs of progress towardsustainability goals.
Needless to say, we see 75 percent as a goal, nota limit. While SFP’s ultimate goal is and always
has been to see 100 percent of the world’s

14 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017seafood produced sustainably, we’re setting
the goal of 75 percent because we think it canhappen in the allotted time. The number comesfrom vast volumes of data from multiple sources,
all compiled and analyzed by in-house expert
staff. Starting in 2018, we will release a series ofreports going into detail on what needs to happen
and where in order to meet the 2020 goal.
As always, we can’t do it alone. SFP has prided
itself on working in tandem with seafood industry
stakeholders over the years to drive change,
and this initiative is no different. As with thevarious FIPs, aquaculture improvement projects(AIPs), and supply chain roundtables (SRs) over
the years, it’s been the actions of the industry
that produced results, and we know that we canonly reach this goal by working with the global
seafood industry. We look forward to ongoing
industry collaboration leading to real progress
toward this ambitious target.

15

FORUM
WRAP-UP2017

AS IN PREVIOUS YEARS, SFP HOSTED INSTRUCTIVE
PRESENTATIONS AND WORKSHOPS AT ITS
2017 FISHERIES AND AQUACULTURE FORUMS,ATTRACTING LEADING SEAFOOD INDUSTRYSTAKEHOLDERS FROM AROUND THE WORLD.

2016
2015
2014
2013
2012

Not content to simply present more of thesame, SFP brought the forums to new locations,
including a brand-new event held in southeast Asia,
demonstrating the expanding scope not just of
the forums themselves, but of SFP as a whole. Hereare just some of the highlights of SFP’s events in 2017:
AMERICAS FORUM(SAN JOSE, COSTA RICA)
In previous years, SFP has held its Americas Fisheries
and Aquaculture Forum in various locations within theUS, but on April 4, 2017, the forum took place in Costa
Rica, marking a first for the organization.

16 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

“This year’s forum was a way for us to highlight to ourpartners that this is truly an event for all the Americas,
not just North America,” said Kathryn Novak, Directorof SFP’s Buyer Engagement Team.
Presenters discussed challenges ranging from working
with small-scale artisanal fisheries to how to manage
large-scale international fisheries to the challengesof data collection for both wild and farmed seafood.
SFP welcomed attendees from 14 different countries,
including representatives from the organization’s majorindustry partners, such as Walmart, Fortune Fish and
Gourmet, and Nestle Purina. There were also a large
number of local non-partner industry stakeholders inattendance, along with other NGOs, including Fair Trade
USA, the Environmental Defense Fund, and the Marine
Stewardship Council.

“It was a great mix of people from different backgrounds
and different countries, and that was just what we were
hoping to have,” Novak said.
It was also the first SFP forum to feature simultaneoustranslation. A pair of interpreters were on hand tocommunicate via earpieces, freeing both the presenters
and the audience to discuss issues in their native tongue,
be it Spanish or English, without worrying about being
misunderstood.
Some of the forum’s attendees had the chance to stayon for a couple of extra days to take part in a field trip,
another new aspect of the forum. A guide took the groupto Quepos, a community on Costa Rica’s west coast,
where Martec Aquaculture gave a tour of its facility and aboat trip out to its snapper pens. Attendees also had thechance for a brief trip to a local national park.

17

EUROPEAN FORUM(VIGO, SPAIN)SFP has held its European Forum in Spain before,
in Madrid in 2015, but in May, SFP held the forum
in Vigo, one of Spain’s largest and busiest port cities,
located in the country’s Galicia region. SFP’s work in
Spain is expanding along with interest in sustainability
among the Spanish industry stakeholders, so a big partof the reason behind the location choice was a desire
to engage the Spanish market and venture into lesscommon fisheries and sectors.
The forum, which officially began with a short agenda
on Monday, May 22, extended into a full day on Tuesday,

May 23, covering a vast variety of topical sustainability
issues, including the EU Common Fisheries Policy’s
landing obligation, discussions and presentations onregional fishery improvement projects (FIPs), and thefuture of sustainable aquaculture. Speakers and panelists
discussed species such as squid, tuna, and octopus,
the latter the subject of an in-depth presentation at theend of the day on Tuesday.
The forum had close to 100 attendees, between
the main event and the Supply Chain Roundtable (SR)and side meetings. While SFP welcomed back many
longtime forum visitors from across Europe, roughly
80 percent of attendees were attending the forum
for the first time, and 65 percent were from Spain.

“You could tell by just walking through the roomthat there was a great mix of cultures and languages
spoken,” said Emma McLaren, Director of Innovative
Solutions for SFP’s Buyer Engagement team.
In addition, SFP once again provided simultaneoustranslation, allowing for all the speakers to present intheir native languages. There was roughly a 50/50 split
between Spanish and English presentations.
“I think some surprising moments included a heartfelt
speech by the president of the Blue Shark Fishermen’s
Association, the analysis of the octopus fisheries globally,
and the size and scope of the Spanish companies we[SFP] are engaged with,” McLaren said. “I was also
impressed with the number of projects referring to
Fishery Progress – a growing resource for FIPs.”
SFP led two field trips in and around the host city for theforum attendees. On Tuesday morning, a group woke up
early to get a glimpse of the Vigo Fish Market – a true
gateway for European seafood. They saw a lot of species
on display, including blue shark, monkfish, and rockfish,plus they got a look at some of the vessels landing at
the Port of Vigo. There was also a trip on Wednesday,
May 24, to visit the facilities of SFP partners Congalsa
and Frinsa. Both processors welcomed a diverse group
into their facilities to see the impressive operations in
Ribeira, Spain. SFP received a lot of positive feedback
for bringing the forum to Spain – a part of the world thatis now experiencing a growing interest in sustainableseafood discussion and activity.
“This forum is here to help you make connections, help
forge these alliances we have heard so much of today,and showcase the great work being done in the fieldby fishermen, NGOs, grassroots organizations, andcommunities all over the world,” SFP CEO Jim Cannon
said in his closing remarks.

18 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

INDONESIA FORUM(JAKARTA, INDONESIA)In another first, SFP held its first Indonesia Fisheries
and Aquaculture Forum on November 14-15, 2017,at the Indonesian Fisheries Ministry building in Jakarta.
Nilanto Perbowo, M.Sc., Director General of Fishery
Product Competitiveness in Indonesia’s Ministry ofMarine Affairs and Fisheries, delivered the keynote
address to the 120 attendees. Following that address,
a number of panels covered a wide range of topicalissues, ranging from the role of government in ongoingsustainability efforts to working with small-scale
fisheries, to pursuit of zonal management in aquaculture
and the value of fishery improvement projects (FIPs)
and aquaculture improvement projects (AIPs) as tools
to improve sustainable seafood production.
Indonesian retailer Super Indo took part in thediscussions, and a number of local companies also
attended the event, including members of the Indonesia
Fishery Product Processing & Marketing Association(APRI) and the Indonesian Feedmills Association (GPMT).
The event also catered to the international seafoodcommunity, and representatives from a number of key
buyers, importers/exporters, and retailers joined thediscussions, including Walmart, Netuno, Cannon Fish,
and Anova Seafood.
On the second day of the forum, SFP Communications
Director Sean Murphy gave a presentation on SFP’s
Target 75 initiative, followed by a FIP, AIP, and supply
chain roundtable (SR) clinic and workshop. During theworkshop, attendees divided into four groups to discuss
four major SRs – tuna and large pelagics, blue swimming
crab, snapper/grouper, and fishmeal – that operate inIndonesia. Participants discussed specific issues relating
to the respective species, and successes and ongoingchallenges related to sustainable seafood production.

19

PUTTING IT
ALL TOGETHER:
SR NEWS
IN 2017

Co-funding to initiate a small pelagics FIP in
Ecuador came from several sources, including
Camara Nacional de Pesquería of Ecuador,
Vitapro, Biomar, and Skretting. The Pre-FIP
phase of the project also had support fromthe Global Marine Commodities project,a project funded by the Global Environment
Facility (GEF) that SFP is implementing
jointly with the United Nations Development
Programme and the governments of Ecuador,
Costa Rica, the Philippines, and Indonesia.

SFP STRONGLY ADVOCATES THE USE
OF SUPPLY CHAIN ROUNDTABLES (SRS)AS A PRE-COMPETITIVE FORUM FOR
LIKE-MINDED INDUSTRY STAKEHOLDERS
TO COME TOGETHER AND WORK TOWARD
IMPROVING SUSTAINABLE PRODUCTION
IN CERTAIN GLOBAL SECTORS.
SRs serve as a way of streamlining thecomplex process of fishery improvement
project (FIP) management, which can stretch
across multiple projects at once. Here arejust a few highlights from that work in 2017:

EASTERN PACIFIC OCEANLARGE PELAGICS
In 2017, this mature SR was able
to keep working toward mobilizing the
Costa Rica FIP, and at the end of theyear publicly announced that FIP asprospective. Also in 2017, the SR participants
communicated some of the SR’s policy
asks directly to the Inter-American Tropical
Tuna Commission (IATTC) delegates fromthe countries where the participants haveoperations. Instead of developing a joint
letter to the commission’s delegates, SR
members planned to reach out directly to
IATTC voting delegates, in the hopes that
this would yield more productive results.
To support this process, SFP gave information
to the SR participants on the technicalimprovements needed, and provided ananalysis of the potential consequencesof the proposed management improvements,

20 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

The SR also gained one new participantfrom the region’s reduction sector: Chilean
company Los Fiordos.

so they could choose which policy asks
they felt most comfortable with. SFP
then provided clear instructions on how
to approach delegates, along with a list ofcontacts. While it is uncertain how influential
the SR members were, the IATTC did
approve one of the SR’s asks – an increaseof days in the ban for purse seine fishing.

LATIN AMERICA REDUCTION
2017 was a year of consolidation for this SR,
after its formation in 2016.

GoC SHRIMPThe Gulf of California Shrimp SR’s primary
focus has been the dire status of thevaquita porpoise in the Upper Gulf ofCalifornia. Though the gillnet fisheries
that interacted with vaquita have beenclosed down, including the artisanal shrimp
gillnet fishery, there continues to be a great
deal of illegal fishing targeting a varietyof species. SR participants have beenmonitoring the situation, seeking further
actions they can take to support vaquita
conservation efforts. Some individual SR
participants have also maintained a focus
on supporting and participating in the
shrimp FIPs in this region.

GoM SHRIMPAMERICAS SNAPPER AND GROUPERThe Gulf of Mexico Shrimp SR has continued
to monitor a handful of issues that cut acrossthe diverse array of shrimp FIPs in theregion, including turtle excluder device (TED)
compliance, ecosystem-based management,
and observer program bycatch data.
Industry compliance with TED requirements
continues to be good, and the Gulf of Mexico
Fishery Management Council is making
efforts to implement ecosystem-based
fishery management. Most of the effortof this SR has been focused on communicatingwith the federal government regarding theneed for a statistical evaluation of the shrimp
observer program data.

The efforts of the Americas Snapper andGrouper SR participants coalesced around
Yucatan grouper, and six US-based importers
joined together to fund the developmentof a bioeconomic model designed to help
identify management regulations that could
benefit the sustainability of the fisherywithout disproportionate detrimental
effects on the artisanal fishery. The model,
to be finalized in early 2018, will allow theSR participants to reach a consensus onneeded management reforms and will help
to define fishery improvement strategies
moving forward.

The SR’s first meeting was held at the Costa
Rica Fisheries Forum in April, to introduce
the participants to the aims and the work
expected from the SR. From there, throughbilateral meetings with the participants,
the SR began to create a dynamic of workand regular communication.
In November, at the second SR meeting,
SFP and participants delineated a workplan
with clear objectives for 2018 anddeveloped a co-funding session aimed
at the SR =to support the Pre-FIP phasefor the Ecuadorian small pelagics FIP,
a fishery with significant volume.

21

MEXICAN SEAFOOD
The Mexican Seafood SR was launched inlate 2017 and is SFP’s first country-specificSR. The objective of this new SR is toencourage fisheries policy reforms that will
benefit many Mexican fisheries. While it
will be most effective to promote policy
improvements on the ground in Mexico,
support from the US supply chain will also
be an important component in gaining
the participation of the Mexican seafoodindustry. In addition, species-specific working
groups will form on an as-needed basis tosupport improvement efforts in key T75
fisheries.

SQUID
By far, the most significant squid SR
development in 2017 was the establishmentof the Global Squid Supply Chain Roundtablein March. This was, in effect, a “merger” of
two former SRs, one covering Asia-Pacificand the other covering South American squid
fisheries. SR members agreed to the merger
given the overlaps in squid sourcing, as wellas the similar sustainability challenges foundacross global squid fisheries.
 More than 60 industry and NGO
stakeholders attended the SR’s firstformal meeting, held in Boston during
Seafood Expo North America 2017.
Updates on existing and emerging
improvement efforts were presented,
including: Chinese Squid FIP by China Blue
Sustainability Institute Japanese Flying Squid by Ocean
Outcomes and Seafarms/Seafresh Group Peruvian Jumbo Flying Squid by PeruPez
and WWF
 Chilean Jumbo Flying Squid by PacificBlue US East Coast Squid by Lund’s Fisheries
Also in 2017, SR members (Fesba,
Cabomar, Congalsa, Panapesca, andDavigel), PRODUCE (the Peruvian Ministryof Production), and SNI (Peruvian industry)
all signed a Peruvian Jumbo Flying Squid
FIP memorandum of understanding. The
agreement, which the stakeholders signed
during Seafood Expo Global in Brussels,
indicated that the companies would work
together to develop the Peruvian Jumbo
Flying Squid FIP.
SR participants provided funding to reactivate the previously stalled Chinese Squid
FIP. They commissioned the China Blue
Sustainability Institute to develop the FIP
work plan, including researching appropriate
improvement measures. In November, theFIP was published as a “prospective FIP” onfisheryprogress.org, to be updated sometimein 2018.
The SR also worked to establish a budget
and workplan to prepare for public reportingon the Peruvian Jumbo Flying Squid Pre-FIP.
SR participants requested SFP attendance
and technical support in a squid workshop in
Lima in September to improve the respective
stock assessment methodology.

RUSSIAN FISHERIES ROUNDTABLE
The Pollock Catchers Association andRussian Far East (RFE) Crab Catchers
Association joined forces in 2017 to hosttheir own roundtable update meeting. The
meeting combined participants from SFP’s
RFE Whitefish and RFE Crab SRs. The
associations provided updates on their MSC
certification status (pollock), FIP status, andplans for entering MSC (crab). There wasstrong representation from both industry andNGOs at the meeting. The two associations,along with the Longline Fishery Association,
have developed a close working relationshipto engage the government and researchers
on fishery improvements and sustainability,and hosting their own roundtable meetingis a clear sign of the growth of sustainability
efforts in Russia.

INDONESIAN SNAPPER
AND GROUPERSFP facilitated the Indonesian Snapper andGrouper Roundtable meeting during Seafood
Expo North America in Boston in March.
The meeting provided a venue for the buyers,
suppliers, and producers of Indonesianfisheries products and the Indonesian
government (MMAF) to discuss the progressand challenges in implementing FIPs insmall-scale fisheries and the challenges
for small-scale fisheries in complying withregulations and meeting the market demand
for sustainability and traceability.
22 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

At the request of SR participants, SFP
facilitated a meeting with companies
interested in developing a FIP for small-scalesnapper and grouper fisheries in the Java Sea.
Representatives from seven processing plants
attended the meeting (PT Alam Jaya, PT Kelola
Mina Laut, PT Kemilau Bintang Timur, PT Inti
Lautan Fajar Abadi, PT Bahari Biru Nusantara,
PT Bali Seafood International, and PT Tridaya
Jaya Manunggal). Participants were briefed
on the sustainability issues identified in the
FIP white paper and then discussed theimprovement needs to be addressed. The
attending companies requested technicalassistance from SFP in developing the FIP
workplan and estimated budget, as wellas in facilitating the meeting with the local
fisheries authority in Brondong Harbor,where the snapper vessels land their catch.
At the request of the SR participants,
SFP provided technical support to the
PT Cilacap Samudera Fishing Industry(PT CSFI) to develop a FIP for snapper
and grouper in the Aru Islands. PT CSFI
operates 30 vessels (fishing vessels, reefer
vessels, and collecting vessels) with which
it maintains a cooperative arrangement,
including profit sharing.
PT CSFI is the first Indonesia-based retailsupplier to join the SR as a participant. PT
CSFI is supplying Super Indo and started toinitiate a FIP based on its buyer’s request.
23

COMING TOGETHERTHROUGHCOLLABORATIONSFP HAS “PARTNERSHIP” IN ITS NAME FOR A REASON– ITS SUCCESS AS AN ORGANIZATION DEPENDS
ON WORKING TOGETHER WITH OTHERS, BE THEYCORPORATE PARTNERS, LIKE-MINDED NGOS, OR
ACADEMIC INSTITUTIONS.
Often, this involves joint research projects
behind the scenes. The following are justa few examples of how SFP pooled its
resources with others in 2017 to develop
tools, improve analysis, and conduct studiesof the industry worldwide:

WORKING TO HELP MAKE THE SEAS
A LITTLE SAFER
SFP, Monterey Bay Aquarium (MBAq),
and Liberty Asia began collaboratingin 2016 to develop a Seafood Slavery Risk
Tool and, in 2017, developed a website forits public launch in early 2018. The tool
(www.seafoodslaveryrisk.org/) provides
a risk rating on the likelihood that humanrights violations, such as human trafficking,forced labor, or child labor, are occurring on
vessels in particular fisheries. The ratings
are based on publicly available informationfrom various peer-reviewed publications andreports from reliable government agencies
and civil society organizations. SFP willcontinue work on the MBAq-led project as
the tool is used to assess additional fisheries.

24 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

TOWARD A UNIQUE IDENTIFICATIONCODE FOR WILD-CAPTURE FISHSTOCKS AND FISHERIESFor over 10 years, SFP has been helping
the seafood industry to systematically
identify source fisheries and improve theirsustainability. SFP has worked closelywith the RAM Legacy Stock Assessment
Database Project, the National ResearchCouncil in Italy, and the Foundation for
Research and Technology – Hellas on
a project led by the United Nations Foodand Agriculture Organization (FAO) todevelop a Global Record of Stocks andFisheries (GRSF), based on global standards
and naming conventions.
The GRSF is designed around stock monitoringdata shared by countries or through regional
fishery bodies. The GRSF enhances global
monitoring by i) collating stocks and fisheries
records from national and regional sources,ii) storing information according to specificstandards/protocols, and iii) assigning unique
identifiers for stock and fishery identification.

25

DEVELOPING A RESEARCH BANKFOR FISHERY IMPROVEMENTPROJECTSSFP has signed a memorandum of
understanding to work with the Universityof Washington to develop an online databaseof past information on all public fisheryimprovement projects (FIPs), throughfunding from the OSMI . The database
contains information that can inform
analyses on the efficacy of the FIPmodel to achieve sustainable resource
management and key factors of success.

Many stakeholders from industry, NGOs,
technology companies, and other interested
parties believe the success of seafood
traceability is based on standardized fishery
identifiers, and the GRSF provides exactly thatbase information which can be used to develop
a global standard in support of traceability.
As Aureliano Gentile, Information Officer at
FAO notes, “Today’s technologies, together
with a growing need for sustainability, makethe GRSF initiative noteworthy and promising
for a better fisheries management.”
The next steps in 2018 are to make the
GRSF knowledge base and interface
available to selected users for a pilot
release and to test the unique identifiersin various contexts and applications.

A NEW ERA FOR FIP REPORTING
Launched in 2017, Fishery Progress(www.fisheryprogress.org), provides
a platform for publicizing details on FIPs
worldwide. The database replaces SFP’s
FIP Directory, which was SFP’s first
repository of FIP public reports. SFP
previously published these reports for
FIPs it advised and FIPs that did not haveindividual public websites for reporting.

26 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

In 2017, under the Moore Foundation’s
Ocean and Seafood Markets Initiative(OSMI), SFP worked with FishChoice,the creators of Fishery Progress, tofacilitate the transition of FIP reports by
FIP implementers from SFP’s FIP Directory
to the new website, as well as the closureof the FIP Directory in late 2017.

In consultation with other NGOs, theUniversity of Washington was identified
as an ideal partner for the work, and SFP
welcomes the opportunity to collaborate
with the university on the project. Dr. Ray
Hilborn, professor at the UW School ofAquatic and Fisheries Sciences, notes,“The team at University of Washington
is happy to partner with SFP to evaluate
the progress of FIPs in improving fisheries
performance and identify how fisheries
may progress more rapidly towards fullcertification.” SFP anticipates this projectwill build upon other excellent existing
efforts, such as the Fishery Progress
database of FIPs, and will provide thecommunity with additional data fromwhich to conduct analyses to informongoing and future FIP work.

BUILDING RELATIONSHIPSIN MEXICO
Through support from the David andLucille Packard Foundation, SFP worked
with Comunidad y Biodiversidad A.C.
(COBI), a Mexican NGO, to provide training
for the research, writing, and maintenanceof fishery profiles for key Mexican fisheries,
for the FishSource global fisheries database.
The resultant profiles informed the developmentof FIP workplans for several Mexican FIPs.
SFP welcomes the opportunity to closely
engage with COBI and other leading NGOs
in Mexico that are focused on improving
the sustainability of Mexican fisheries
through capacity building, engagementwith fishers, leveraging policy changes,
and protection of key marine environments.

According to Rich Boot, CEO of FishChoice,“FishChoice is very thankful for the strong
collaboration that has formed between
our organizations. SFP’s commitment toclosing down its FIP directory along with its
communication push to global FIPs, urging
them to begin reporting on FisheryProgress.
org, were critical steps to the successful
growth of FisheryProgress.org.”
FIPs now upload detailed reports regularly
to Fishery Progress on six-month and annual
cycles, including information on progressagainst the MSC standard and against the
MSC’s objectives and work plans. Fishery
Progress is a valuable resource for boththe seafood movement and its business
partners, and SFP continues to work withFishChoice as a member of the Advisory
Committee to ensure the continued successof the website.

27

LOOKING
AHEAD
AS WE REVIEW SFP’S ACTIVITIES FROM 2017, WE’RE
ALSO KEEPING AN EYE ON THE FUTURE, AND HOW OUR
EFFORTS FROM 2017 ARE INFORMING WHAT WE HAVEPLANNED FOR THE YEAR TO COME. HERE ARE A FEWNOTES ON WHAT WE EXPECT TO ACCOMPLISH IN 2018
Following up on the launch of our Target 75
initiative, SFP plans to continue our focus
on this important goal. We’ll be discussing
and promoting the initiative to the industry
and garnering public support from ourpartner companies. We also plan to releasea series of reports and documents that
go into much more depth on the statusof key sectors, offering suggestions on
where we think stakeholders should focus
their efforts in the future. Crucially, we
will keep recruiting to our supply chain
roundtables (SRs) and building industry
participation in the T75 initiative.
Despite the work we’ve put into thisinitiative, we are well aware that it islimited largely to fishing, so we’re alsoplanning to complement Target 75 witha program of work connected to aquaculture.
We’ll be releasing new data tools focusing
on zonal management, the holistic approachto maintaining a shared resource that
we feel is key to any truly sustainableaquaculture. We’ll also be working on
new industry outreach and reports to help
inform the discussion around fish farming.
We will be continuing our work ontransparency in the seafood industry
by building participation in the Ocean

28 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

Disclosure Project and encouraging as many
companies as possible to disclose where
they source their seafood.
We’re also working on an expansion of ouronline database tool offerings. We anticipate
the inclusion of aquaculture profiles in our
FishSource database, a new addition thatwill be the hallmark of our increased focus
on aquaculture.
We’re also looking forward to a new foray
into academia in 2018. We expect to releasedata relating to a new research projectthat discusses the effectiveness of fisheryimprovement projects (FIPs) worldwide,and hope to see publication of our firstpeer-reviewed journal article using the data.
We will also be continuing our work inIndonesia by supporting the blue swimming
crab FIP and an innovative national FIP for tuna.
SFP will also build on a trend towards much
more diversity in our public events, both interms of hosting locations and attendees.
Our efforts in Costa Rica and Indonesia in2017 have demonstrated a great interest
among local, non-partner companies, andwe intend to continue delivering on our
promise to inform and educate the industry.

29

PARTNERPROFILES
French foodservice company Davigel has been
an SFP partner since 2013. Joining the ODP in 2017
made Davigel both the first French company andthe first foodservice company to do so.
“Davigel policy for sustainable fisheries and aquaculture
can be summarized in a few words: ‘Promote the best,
avoid the worst, and improve the rest,’” said Laurent
Froget, Seaproduct manager at Davigel. “Through the
ODP, we can both promote our best supply (30 fisheriescertified) and explain to our customers how we haveorganized fisheries improvement projects to improve
our main non-certified supplies, particularly CanadianAtlantic cod, winter skate, and Argentine red shrimp.”
Signing up for the ODP was the latest in a seriesof efforts by the foodservice company to improvesustainable seafood. Since 2013, Davigel has beenworking on a number of improvement projects
covering its cod, skate, and red shrimp suppliers.
“Davigel has been collaborating actively since thevery beginning of the partnership, and when they
saw the opportunity to join the ODP they didn’t
hesitate,” said Carmen Gonzalez-Valles Martinez,
Program Manager for SFP’s Buyer Engagement
Team. “They understood the importance ofcommitment and transparency.”

The Co-operative Food has been a partner with SFP since2012, and was among the first participants in the ODP when
it began in 2015. It was also the first company to be profiled
on the new ODP website, which launched in 2017. Further,

30 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

when the ODP began rolling out additional information
about participants’ commitments in December 2017, theCo-operative was among the first to provide new details.

In 2017, Walmart demonstrated its leadership once again,
by becoming the largest US retailer to join the Ocean
Disclosure Project (ODP).

“As an ethical retailer we are committed to continuously
improving seafood sustainability and to reducing theenvironmental impacts of fishing,” said Aisla Jones, Fish
Sustainability Manger for the Co-operative. “Our work with
Sustainable Fisheries Partnership enables us to work toward thisgoal by facilitating greater industry engagement and improved
collaboration with our supply chains. It also gives retailers
invaluable access to specialist knowledge, data and strategic
counsel. We are happy to support SFP’s Target 75 programand its Ocean’s Disclosure Project and hugely value its input
into creating a thriving and responsible seafood economy.””We are proud of our efforts to make the seafood wesell more sustainable and joining the Ocean Disclosure
Project is one more way we can show our passion andcommitment for sustainability and transparency,” said
Laura Phillips, Senior Vice President of Global Sustainability
for Walmart. “ODP provides an important service toconsumers and other stakeholders when understanding
where their seafood comes from.”

With more than 2,800 stores throughout the UK, the Cooperative has shown leadership in the retail sector though
its initial participation in the ODP and renewal in subsequent
years, with a strong interest in fishery improvement projects(FIPs) involving species such as tuna, sardine, and crab.
“The Co-operative has always been a strong partner with
SFP,” said Ian Rolmanis, SFP Buyer Engagement Manager,
UK and Europe. “Its ongoing interest in participating in the
ODP is a clear sign of that, and speaks volumes about thecompany’s commitment not only to sustainability, but totransparency as well.”

In 2014, Asda, a division of Walmart in the UK, was thefirst retailer in the world to provide a full disclosure of where
and how it sources wild fish, which eventually led to thecreation of the Ocean Disclosure Project platform.
“The ODP is still relatively new in the US retail sector,
and having Walmart on board really helps boost interest
and credibility in this important program,” said Kathryn
Novak, Director of Buyer Engagement at SFP. “We hope
Walmart’s participation will help set the stage for manyother US-based retailers to join.”

Publix has been a partner with SFP since 2009, and 2017
marked a big milestone both for the retailer and the ODP
when Publix became the first US retailer to join the program.
Walmart’s collaboration with SFP goes back to the early
beginning, in 2007. Since then, Walmart has consistently
demonstrated its leadership as a seller of sustainableseafood. The retailer has made upgrades to its policies
that seek to ensure a growing percentage of its seafoodworldwide comes from sustainable sources and has
encouraged the development of fishery improvement
projects (FIPs).

“Publix’s seafood sustainability philosophy is to provide
transparency for our customers while engaging with our
suppliers to drive change in the seafood industry,” said
Maria Brous, Director of Media and Community Relations for
Publix. “Through our collaboration on the Ocean Disclosure
Project, we are able to evaluate our current sustainability
landscape, prioritize our impact, and support the supply
chain from the fishermen to the processors through fisheryimprovement projects, allowing us to ultimately offer ourcustomers more of the options they are looking for.”
Along with working with the ODP, Publix has long beena supporter of fishery improvement projects (FIPs) and has
worked with many other key stakeholders and suppliers,
most notably in the early days of the Gulf of Mexico FIPs
covering shrimp and snapper/grouper. Publix was a key playerfrom the beginning of those efforts, working to convince local
fishermen and suppliers to participate in the FIP.
“The ODP is about more than just transparency – it’s about
leadership in the buyer and supplier markets,” said Kathryn
Novak, Director of Buyer Engagement at SFP. “Publix has
earned its place as a leader in the industry by joining the
ODP and providing an example worth following.”

Morrisons first partnered with SFP back in 2012, and sincethat time SFP and Morrisons have worked closely on various
aspects of the company’s supply chain. In 2015, Morrisonsbecame one of the first companies to disclose its seafoodsourcing list through the ODP, and they have continued tosupport the ODP platform in subsequent years.
Morrisons has a range of over 70 seafood species, farmed
and wild, on offer to its customers, and serves more than
11 million customers every week at its 491 stores.
“Morrisons’ taking part in the ODP showed that the
project was a place for leading retailers and suppliers
to demonstrate transparency and sustainable seafoodsourcing,” said Ian Rolmanis, SFP Buyer Engagement
Director, UK and Europe. “That was vitally important in the
project’s infancy, and today we hope that the participationof companies like Morrisons will continue to serve as aninspiration for other stakeholders around the world.”

31

LIST OFPARTNER COMPANIES

JOIN
US!
SFP REGARDS THE CONNECTIONSIT MAKES TO THE INDUSTRY AS
VITAL TO ITS ONGOING MISSION
OF BUILDING A MORE SUSTAINABLE
GLOBAL SEAFOOD INDUSTRY.
We invite all industry leaders who share our concerns about
long-term sustainability to consider partnering with us.

SFP PARTNERS: Commit to continuous improvement of fisheries and fish
farms used in their sourcing and encourage supplierparticipation in Supply Chain Roundtables
 Use SFP’s Metrics system to track the progress of theircompany or their suppliers as they work toward moresustainable supplies of seafood
 Participate in partner-only briefings and webinars, andopportunities to network with industry thought leaders.
Does your company have an interest in improving sustainablesourcing? Do you know of a fishery or aquaculture operationthat might benefit from an improvement project? Contact us at
info@sustainablefish.org. We look forward to hearing from you!

32 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 201733

FINANCIALS

BECOMEA DONORSFP WORKS TOWARD
A FUTURE WHERE ALL
SEAFOOD WORLDWIDEIS SUSTAINABLE, BUT WE
CAN’T DO IT ALONE.
SFP has long benefited from the generous
support of a number of private foundations,
all with an eye toward a sustainable future.
As a registered nonprofit, SFP’s successdepends on like-minded individuals, so if
you or your organization are interested incontributing to SFP’s work, contact SFP
at info@sustainablefish.org

LIST OF DONORS FOR 2016-2017:1% GOVERNMENT GRANTS
1% FUNDRAISING

4% OTHER INCOME
14% MANAGEMENT& GENERAL

19% CORPORATESPONSORSHIPS

2017
REVENUES& SUPPORT2017
EXPENSES Margaret A. Cargill Philanthropies
 The Mitsubishi Corporation Fund forEurope and Africa (MCFEA)
 Gordon and Betty Moore Foundation
 Mulago Foundation
 New Venture Fund Oak Foundation
 The David and Lucile Packard
Foundation
 Resources Legacy Fund The Rockefeller Foundation
 Starwood Foundation
 Walton Family Foundation
 BAND Foundation
 John Ellerman Foundation

DEVELOPMENT AGENCY FUNDERS:
76%
FOUNDATION GRANTS

34 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 201785%
PROGRAM SERVICES

 IDH, The Sustainable Trade Initiative The Global Environment Facility
 United Nations Development
Programme

35

WHO
WE ARELEADERSHIPJim Cannon
Purbasari Surjadi
Andrei Klimenko
Blake Lee-Harwood
Kathryn Novak
Braddock Spear2016 BOARD OF DIRECTORS
Chief Executive Officer
Chief of Staff
Chief Operating Officer
Programs Division Director
Buyer Engagement Division Director
Systems Division Director

Andrew Donaldson
Betsy Ward
Jim Cannon
Francis Beddington
Scott Burns
Lafcadio Cortesi
Harald Ekman
Manish Kumar
Jean-Louis Meuric
Ed Rhodes
Marc Stuart

Chairman and Treasurer
Vice Chair
CEO and Assistant Secretary

STAFF
Aneita Ahuna
Enrique Alonso Población
Patricia Amorim
Dessy Anggraeni
Lani Asato
Jessica Beels
Doug Beveridge
Susanna BrianPaul Bulcock
Chuck Burg
Dani (Rahmat) Dani
Eka Darma
Yohanes Ekodono
Pedro Ferreiro Velasco
Amalia Firman
Jean Garcia
Rose Gladstein
Carmen González-Vallés Martínez

Sam Grimley
Christo Hutabarat
Anton Immink
Nur Indah
Wilis Juharini
Dorothy Li
Indrani Lutchman
Kris Marchu
Dave Martin
Emma McLaren
Marina Mendes
Katie Mihalik
Jack (Ernesto) Morales
Alexia Morgan
Sean Murphy
Ananta Murti
Tita Nopitawati
Jose Parajua

36 SUSTAINABLE FISHERIES PARTNERSHIP | ANNUAL REPORT 2017

Merul Patel
Priyanka Pathak
Tom Pickerell
Chantel Rebola
Ian Rolmanis
Eugene Sabourenkov
Mariana Sánchez de Bock
Christiane Schmidt
Susana Segurado
Pedro Sousa
Jenna Stoner
Geoff Tingley
Mio Uchida
Pedro da Veiga
Megan Westmeyer
Jack Whalen
Putu Widyastuti
Chisa Woodley

IMAGES:
Cover: istock.com/_jure
P1: Shutterstock.com/Geet Theerawat
P2: Shutterstock.com/O_Voltz
P4: Shutterstock.com/Pavel1964
P6 fish ponds: Shutterstock.com/Stephane Bidouze
P6 boat: Shutterstock.com/Double PHOTO studioP8 boat: Shutterstock.com/Rudmer ZwerverP9 seafood: Shutterstock.com/Desiart
P10 women: Shutterstock.com/Attila JANDI
P11 canned seafood: Shutterstock.com/etorres
P12: Creative Commons
P15 crabs: Shutterstock.com/Adele Heidenreich
P16: SFP
P18: SFP
P20: Creative Commons
P21: SFP
P22: Shutterstock.com/feathercollector
P23: Shutterstock.com/kerale
P24: Shutterstock.com/oksana.perkins
P26 men: Shutterstock.com/John Wollwerth
P26 fish: Shutterstock.com/visa netpakdee
P27: Shutterstock.com/John Wollwerth
P28: Shutterstock.com/oneSHUTTER oneMEMORY
P33: Shutterstock.com/tasch
P34: Shutterstock.com/AlenaLitvinP35: Shutterstock.com/Senderistas

FURTHERINFORMATION
www.sustainablefish.org
For additional information please contact
us at: info@sustainablefish.org