To All PressMarch 2019

Continuous Fund to Support the Arts and Culture
Through Corporate Mécénat Activity“Hotel Okura Tokyo Cultural Fund”
Two Organizations Chosen in the Third Selection
Hotel Okura Tokyo
Hotel Okura Tokyo (Minato-ku, Tokyo, President and Representative Director Masaki
Ikeda) has selected two Arts and cultural activity groups as the recipients of the third
grant awarded by the Hotel Okura Tokyo Cultural Fund.
Since opening for business, Hotel Okura Tokyo has striven to be an internationallyadmired Japanese hotel while also engaging in mécénat activities to support the Arts andculture, focusing on Music, Art, and International Exchange, taking full advantage of thepublic dimension of the hotel business. The Hotel Okura Tokyo Cultural Fund wasestablished in 2017 on the 55th anniversary of the opening of the hotel with the goal of
becoming a motivating force for creating a future society that is rich in such interactions
through mécénat activities.

Activities of the two selected organizations① NPO The Private Art School Society to Encourage International Exchange ofChildren's Art (The PASS)“42nd International Exchange Exhibition of Children’s Art”
Location: Kyoto Prefecture
Period: March 22 (Fri) - 24 (Sun), 2019
Main activity: The exhibition was first held in 1978 when art schools from Kyoto, Osaka,
and Shiga gathered for international exchange through children’s art, and sent children’s
art to Asian and African countries. The PASS has been promoting the message“Children’s art; letters that require no words.” For many years, through children’s art
exchange, the PASS has nurtured mutual understanding and friendship, while engaging
in activities to become the cornerstone of peace for the next generation, and contributing
to art education.
Donation: JPY 500,000
Website: http://www.geocities.jp/the_pass1977/tenran.html#top (Japanese only)1International exchange through art

At the exhibition② Norishige Yamamoto (Noh kyogen performer) “Norishige Norihide no Kai”
Location: Tokyo Metropolis
Period: August 24 (Sat), 2019
Main activity: The organization of the kyogen performer brothers, Norishige Yamamoto
and Norihide Yamamoto aims to promote the appeal of kyogen based on the motto“audience friendliness.” This activity creates an opportunity for even toddlers toexperience art, and the performance can be enjoyed by parents and children up to juniorhigh schoolers. The event includes a presentation and explanation of “Kakiyamabushi,”demonstration of the ohayashi music, and a noh chant workshop.
Donation: JPY 400,000
Website: http://www.kyogenyamamoto.com/ (Japanese only)
Photo: Taku Hirase“Kakiyamabushi” performance

Meeting with the kyogen performers

Hotel Okura Tokyo Mécénat Activities (as of February 2019)Music・Lobby Concert 25 (since 1987) – 387 performances
A free concert held on the 25th of every month in the Lobby
・Hotel Okura Music Award (since 1996) - 19 times
An annual award to nurture and support promising musicians・Beethoven’s Symphony No.9 Concert (since 1987) - 6 times
A participatory performance by music lovers and hotel staff of Beethoven’sSymphony No.9, held every four years
2Art・Treasured Works of Art—Charity Art Collection (since 1994) – 24 times
Exhibition of paintings sponsored by the Corporate Cultural Exchange
Committee, an organization established by socially-conscious companies
International Exchange
・Annual World Gardening Fair in Okura (2000-2018) - 18 times
A presentation of gardens designed by ambassadors and the wives ofambassadors stationed in Japan highlighting the culture and tradition of eachrepresented country◆Hotel Okura Tokyo Cultural Fund
Hotel Okura Tokyo has continued to implement mécénat activities as a concrete
expression of the philosophy of our founder, Baron Kishichiro Okura, towards the Arts
and culture and our conviction as an enterprise to help build a more fulfilling society fortomorrow. The Hotel Okura Tokyo Cultural Fund was established on the occasion of thehotel’s 55th anniversary with the goal of further enhancing mécénat activities. This fundis established within the “2021 Arts Fund” that is managed by the Association for
Corporate Support of the Arts (Minato-ku, Tokyo, President: Motoki Ozaki), making useof the association’s infrastructure to financially support art and culture.
This logo represents the shape of the kanji for "person" (人).
Green gives the image of tranquility and security, yellow stands for hope.
The supporting activities of the Arts and culture through the fund yearns for aconnection to a brighter future.

◆Selection of Fund Recipients
The activities receiving funding are selected from among the individuals andorganizations who have submitted applications to the 2021 Arts Fund managed by theAssociation for Corporate Support of the Arts as well as those who have been judged to beworthy of support through research and examined by the Association. The members ofthe selection panel for this fund are also members of the selection panel for the “2021 Arts
Fund,” consisting of experts in the Arts and culture. This panel decides which activities
will be supported and the amount of the donation.

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Association for Corporate Support of the Arts

http://www.mecenat.or.jp/en/

A Public Interest Incorporated Association supported by corporations and Arts and culturalorganizations with the aim of contributing to society through the promotion of the Arts and culture.
Chairman: Tatsuyoshi Takashima (Adviser of Dentsu Inc.)
President: Motoki Ozaki (Former Chairman of the Board of Kao Corp.)
Members: 160 corporations and organizations, 17 individuals (as of Jan. 31, 2019)

Donation opportunities
Donations to the Hotel Okura Tokyo Cultural Fund can be made through the Fund for
Culture portal site

https://culfun.mecenat.or.jp/project/fund/list/all/all/okura

A portal to connect a wide range of the Arts and cultural activities to interested donors based on
the concepts of “social investment through support of creativity” and “donations to culture are fun!”◆ Expansion of Donation Activity

It has become possible to use points earned through One Harmony*, the group hotel
membership program, to make a donation, providing an easy way to support andparticipate in the mécénat activities of Hotel Okura Tokyo.
＊Membership program of Okura Hotels & Resorts, Nikko Hotels International, and Hotel JAL City

http://www.hotelokura.co.jp/tokyo/company/mecenat/cultural_fund/

Press Inquiries
Hotel Okura Tokyo Public Relations (attn: Matsumoto, Oguri, or Hattori)
2-10-4 Toranomon, Minato-ku, Tokyo 105-0001 TEL: (+81) 3-3224-6731 (direct)
Email: pr@tokyo.hotelokura.co.jp
General Contact
Hotel Okura Tokyo TEL: (+81) 3-3582-0111 (representative)

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