To All PressApril 2018

Continuous Fund to Support the Arts and Culture
Through Corporate Mécénat Activity“Hotel Okura Tokyo Cultural Fund”
Two Organizations Chosen in the Second Selection
Hotel Okura Tokyo
Hotel Okura Tokyo (Minato-ku, Tokyo, President and Representative Director Masaki
Ikeda) has selected two Arts and cultural activity groups for international cultural
exchange through art, music, and dance aimed at young children and youth as therecipients of the second grant awarded by the Hotel Okura Tokyo Cultural Fund.
Since opening for business, Hotel Okura Tokyo has striven to be an internationallyadmired Japanese hotel while also engaging in mécénat activities to support the Arts andculture, focusing on Music, Art, and International Exchange, taking full advantage of thepublic dimension of the hotel business. The Hotel Okura Tokyo Cultural Fund wasestablished in 2017 on the 55th anniversary of the opening of the hotel with the goal ofbecoming a motivating force for creating a future society that is rich in such interactions
through mécénat activities.

Activities of the two selected organizations
NPO Little Creators, Imagine Asia Youth Camp 2018
Location: Singapore
Period: July 25 to 28, 2018
Main activity: A four-day camp to cultivate friendships and deepen mutual
understanding through culture for young people from ASEAN countries, India, HongKong, and other countries between the ages of 15 and 25. The program will include thecollaborative creation of art as well as joint activities for the Arts and culture, includingmusic and dance lessons, with recognition of diversity, self-expression, and theintroduction of other countries. A concert will be held at the end as part of thepresentation of the results. Young musicians from ASEAN nations and others will assist
with the performance. Youngsters from children’s nursing homes in Japan are alsoscheduled to attend the camp.
Donation: JPY 500,000
Website: http://www.littlecreators.jp

1©Masami Takahashi

NPO Acchi Cocchi, The Karaoke Project (tentative title)
Locations: Kanagawa Prefecture, Tokyo
Period: October 30 to November 5, 2018
Main activity: A project to produce works that can be enjoyed by people of all ages on thetheme of “Karaoke,” which is uniquely Japanese but highly recognized abroad. Theproject will aim to “create a space that connects all generations with art and sound” withthe collaboration of Australian artists madeleine flynn and tim humphrey. During thecreation process, there will be a variety of workshops held, mainly for children, in areas
such as art, music, and dance. At the end of the activities, a documentary film will bemade to verify the effects of the cross-generational interactions of the project.
Donation: JPY 500,000
Website: http://acchicocchi.com/©T. Tairadate

Hotel Okura Tokyo Mécénat Activities (as of March 2018)
Music・Lobby Concert 25 (since 1987) - 376 performances
A free concert held on the 25th of every month in the Lobby
・Hotel Okura Music Award (since 1996) - 19 times
An annual award to nurture and support promising musicians・Beethoven’s Symphony No.9 Concert (since 1987) - 6 times
A participatory performance by music lovers and hotel staff of Beethoven’sSymphony No.9, held every four years
Art・Treasured Works of Art—Charity Art Collection (since 1994) - 23 times
Exhibition of paintings sponsored by the Corporate Cultural Exchange
Committee, an organization established by socially-conscious companies
International Exchange
・Annual World Gardening Fair in Okura (since 2000) - 17 times
A presentation of gardens designed by ambassadors and the wives ofambassadors stationed in Japan highlighting the culture and tradition of each
represented country2◆Hotel Okura Tokyo Cultural Fund
Hotel Okura Tokyo has continued to implement mécénat activities as a concrete
expression of the philosophy of our founder, Baron Kishichiro Okura, towards the Artsand culture and our conviction as an enterprise to help build a more fulfilling society fortomorrow. The Hotel Okura Tokyo Cultural Fund was established on the occasion of thehotel’s 55th anniversary with the goal of further enhancing mécénat activities. This fundis established within the “2021 Arts Fund” that is managed by the Association for
Corporate Support of the Arts (Minato-ku, Tokyo, President: Motoki Ozaki), making useof the association’s infrastructure to financially support art and culture.
This logo represents the shape of the kanji for "person" (人).
Green gives the image of tranquility and security, yellow stands for hope.
The supporting activities of the Arts and culture through the fund yearns for aconnection to a brighter future.

◆Selection of Fund Recipients
The activities receiving funding are selected from among the individuals andorganizations who have submitted applications to the 2021 Arts Fund managed by theAssociation for Corporate Support of the Arts as well as those who have been judged to be
worthy of support through research and examined by the Association. The members ofthe selection panel for this fund are also members of the selection panel for the “2021 ArtsFund,” consisting of experts in the Arts and culture. This panel decides which activities
will be supported and the amount of the donation.
Association for Corporate Support of the Arts

http://www.mecenat.or.jp/en/

A Public Interest Incorporated Association supported by corporations and Arts and culturalorganizations with the aim of contributing to society through the promotion of the Arts and culture.
Chairman: Tatsuyoshi Takashima (Adviser of Dentsu Inc.)
President: Motoki Ozaki (Former Chairman of the Board of Kao Corp.)
Members: 171 corporations and organizations, 22 individuals (as of Feb. 6, 2018)

Donation opportunities
Donations to the Hotel Okura Tokyo Cultural Fund can be made through the Fund forCulture portal site

https://culfun.mecenat.or.jp/project/fund/list/all/all/okura

A portal to connect a wide range of the Arts and cultural activities to interested donors based on
the concepts of “social investment through support of creativity” and “donations to culture are fun!”◆ Expansion of Donation Activity

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From January 2018, it has become possible to use points earned through One Harmony*,
the group hotel membership program, to make a donation, providing an easy way tosupport and participate in the mécénat activities of Hotel Okura Tokyo.
＊Membership program of Okura Hotels & Resorts, Nikko Hotels International, and Hotel JAL City

http://www.hotelokura.co.jp/tokyo/company/mecenat/cultural_fund/Press Inquiries
Hotel Okura Tokyo Public Relations (attn: Matsumoto, Oguri, or Hattori)
2-10-4 Toranomon, Minato-ku, Tokyo 105-0001 TEL: (+81) 3-3224-6731 (direct)
Email: pr@tokyo.hotelokura.co.jp
General Contact
Hotel Okura Tokyo TEL: (+81) 3-3582-0111 (representative)

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