Fernando Cardona, director of Brainbox at Jeanologia, will convey thecompany’s transformative mission in a seminar, on January 30.

Jeanologia joins forces with Kurashiki Fashion
Centre to drive sustainable innovation inJapanese textile industry
The pioneer Spanish company will share its vision on the importance ofembracing state-of-the-art technology to preserve Japanese fashion’s
essence of heritage and innovation.
Jeanologia looks forward to contributing to the discourse on ecoeficient
practices within Japan’s fashion industry.
Valencia (January, 29th, 2024). Jeanologia, a global leader in sustainabletextile technologies, will participate in the upcoming seminar series on trends
in the textile industry organized by the Kurashiki Fashion Centre in Okayama.
Fernando Cardona, Director of Brainbox at Jeanologia, will deliver a keynote
address on sustainability in this industry on January 30 at 2 pm.
Staunch believers in collaboration and the open exchange of ideas,
Jeanologia views this seminar as an ideal platform to share insights and foster
meaningful connections. The shared values between the Spanish company
and Kurashiki Fashion Centre, particularly the emphasis on transforming thefashion industry into a fully sustainable system, align seamlessly with thecompany’s mission to create an ethical, sustainable, and eco-efficient textile
and apparel industry. “Jeanologia designs and develops innovativetechnologies for the textile industry to enhance productivity, reduce waterand energy consumption, and eliminate damaging emissions, guaranteeing
zero pollution," states Fernando Cardona.

Jeanologia recognizes that achieving systematic change requires
collaboration from all industry stakeholders, and this seminar “provides anopportunity to highlight that the path to keep living up to Japanese fashion’s
essences of both heritage and innovation passes through embracing stateof-art technology that supports reducing the industry’s negative impact”,
explains the director of the Brainbox department at Jeanologia.

‘Tech artisan’: fusing tradition with innovation for sustainable fashion
At Kurashiki Fashion Centre Jeanologia will present its ‘Tech Artisan’concept, that embodies the perfect synergy of technology andcraftsmanship. It represents a denim artist who seamlessly integrates
innovative approaches with traditional techniques, expanding creativity andproducing unique, sustainable garments.
In embracing ‘Tech Artisan’, Jeanologia envisions the future of Japan's
fashion industry as a beacon of innovation, where technology aligns withtraditional craftsmanship to create unique, sustainable products. Thisapproach reflects Japan's status as a country known for its artisanal, purist,and heritage-driven culture, especially in the realm of denim.
‘Tech artisans’ serve as a transformative force in the denim industry
towards Jeanologia’s MissionZero initiative, that focuses on reducing
environmental impact, implementing new technologies and processes toachieve sustainability. Successful cases of MissionZero implementation will behighlighted during the seminar, showcasing the positive impact on theindustry.
Jeanologia looks forward to contributing to the discourse on
sustainable practices in the Japanese fashion industry at the Kurashiki Fashion
Centre seminar. By joining forces with like-minded organizations, the leading
Spanish company aims to promote positive change and uphold the essenceof Japanese fashion.

Jeanologia: more than 25 years transforming the textile industry
Since 1994, Jeanologia's mission is to create an ethical, sustainable andeco-efficient textile industry, marking a new era through digitalization andautomation. Its MissionZero transforms the way garments are manufactured,
to eliminate 100% of the waste generated in manufacturing and finishing,from the fabric to the final garment.
The Spanish company is leading the transformation of the industry withits disruptive technologies: laser, G2 ozone, e-Flow, SmartBoxes, Colorbox and
H2 Zero, capable of increasing productivity, reducing costs, water andenergy consumption, as well as eliminating harmful emissions and discharges,guaranteeing zero pollution.

In 2024, Jeanologia celebrates the 25th anniversary of its pioneering
laser technology, launched in 1999, which revolutionized denim finishing,replacing harmful practices and eliminating the use of harmful substances.
With more than two decades of sustainable innovation, Jeanologia remains
committed to creating an eco-efficient and ethical textile future.

For further information, please contact:
Patricia Aguilar
patricia@sapristidecom.es+34 96 353 04 81