MEDIA RELEASEBROWZWEAR EXTENDS ITS LIBRARY OF COLORS TO EMPOWER 3D FASHIONWORKFLOWS WITH COLOR ATLAS BY ARCHROMA ®

Pratteln, Switzerland, 6 February 2024 - Archroma, a global leader in specialty chemicals
towards sustainable solutions, and Browzwear, a pioneer of 3D digital solutions for thefashion industry, have expanded their partnership to bring the complete Color Atlas byArchroma ® library of colors to Browzwear’s VSticher, Lotta and Stylezone platforms.
Designers will now have access to a total of 5,760 color references, with 1,440 colors forpolyester added to Browzwear’s existing color library of 4,320 Color Atlas colors for cotton
poplin. This will support them to collaborate across the entire supply chain, en suring color
consistency from digital design to production for cotton, polyester and blends.
Crucially, the color references in the Color Atlas by Archroma ® have been formulated tocomply with leading international eco-standards, allowing designers to select dyes andfinishes that meet their desired sustainability profile. Each color is available as a physicalcolor standard that includes precise dyeing recipes and compliance data, as well as
access to expert technical support from Archroma around the wor ld.
“With the industry’s largest color library at their fingertips, the Browzwear community isbeing further empowered to embrace end-to-end digital workflows and bring moretransparency, sustainability and collaboration to the fashion industry,” Lars Vil lumsen of
Browzwear, said. “We are pleased to continue to partner with Archroma to bridge the gap
between fast and efficient digital processes and physical product creation.”“The ongoing digital transformation of the fashion industry is an opportunity for brands andindependent designers to streamline the design process. With tools from Browzwear andthe 5,760 colors in the Color Atlas library, they are supported to take their designs fromconcept to creation without compromising their creat ive vision or sustainability principles,”
Chris Hipps of Archroma Color Management, said.

MEDIA RELEASE – 6 February 2024 – Page 1 / 3

Browzwear extends its library of colors to empower 3D fashion workflows with Color Atlasby Archroma ® . (Photographs: Browzwear)® Trademark of Archroma registered in many countries.
© 2024 Archroma
END

MEDIA RELEASE – 6 February 2024 – Page 2 / 3

Media Relations
Marilyn Chua
Archromamedia@archroma.com
Kim Lommaert
EMG+31 164 317 021
klommaert@emg-marcom.com

About Archroma
Archroma is a global, diversified provider of specialty chemicals serving the branded andperformance textiles, packaging and paper, and coatings, adhesives and sealants markets.
Headquartered in Pratteln, Switzerland, Archroma operates with more than 5,000
employees located in 42 countries and with 35 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing
people’s lives and respecting the planet. The company is committed to the principles of"The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; anapproach reflected in its innovations, world-class quality standards, high service levels andcost-efficiency.
www.archroma.com.

Browzwear aligns and accelerates digital workflows, from sketch to store
A trusted partner of more than 1,000 fashion and apparel companies worldwide,
Browzwear unlocks digital craftsmanship, allowing the creative act to flow across the entire
value chain. Advanced 3D visualization is the foundation for software and services th atmake it possible to design, produce, and sell with remarkable efficiency. Virtual prototypes
are true to life. Sampling and production are streamlined. Ideas come to market faster, withcost and waste reduced at every step of the way. The result is noth ing less than the digitaltransformation of the entire fashion industry.
www.browzwear.com.

This press release and relevant photography can be downloaded fromwww.PressReleaseFinder.com.

MEDIA RELEASE – 6 February 2024 – Page 3 / 3