ANNUALREPORTsustainablefish.org

SFP
ANNUAL
ANNUALREPORTREPORT
2018
2018

1

SUSTAINABLE FISHERIES PARTNERSHIPCONTENTS
1

WHO WE ARE

2

THE MODEL OF CHANGE

4A MESSAGE FROM OUR CEO

6

A MESSAGE FROM OUR CHAIRMAN

8TARGET 75: PROGRESS ON REACHING OUR GOAL

10A LOOK BACK AT OUR WORK IN 201816

EYE ON AQUACULTURE

18ACHIEVEMENTS

20

LOOKING AHEAD

21

PARTNER PROFILES

24

PARTNER COMPANIES

25

JOIN US26

FINANCIALS

27

BECOME A DONOR

28

THE SFP TEAMWHO
WE ARESUSTAINABLE FISHERIES PARTNERSHIP (SFP)IS A NOT-FOR-PROFIT, US-REGISTEREDCHARITY THAT IS DEDICATED TO DELIVERINGHEALTHY MARINE AND AQUATIC ECOSYSTEMS
THROUGH THE CREATION OF A RESPONSIBLE
SEAFOOD ECONOMY.
We work with the seafood industry
to make fishing and aquaculture
more sustainable, by increasing fishstocks, protecting marine wildlife,and ensuring responsible fish farming.
Since our founding in 2006, SFP
has been catalyzing improvement
projects, convening and advising

companies that buy and sell seafood,and collaborating with otherorganizations that share our mission.
Our partnerships now include someof the biggest global names in retail,food service, and processing, alongwith a network of collaborators that
contains more than 150 leading
seafood businesses.

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SUSTAINABLE FISHERIES PARTNERSHIPANNUAL REPORT 2018

THE
MODEL
OF
CHANGE

INDUSTRY MEMBERSHIPIN SRs / NUMBER OF SRs(NOTE: DECREASE IN SRSREFLECTS MERGING OF
SOME SRS FOR EFFICIENCY)

There are now more than 100
improvement projects around theworld, providing a practical andtransparent way for the supply chain
to deliver on its commitments tosustainable fisheries and fish farms.
The large number of improvement
projects and the numerous supply chain
companies engaged in sustainability
initiatives has inevitably generated
complexity, and created the needfor enhanced industry cooperation
to coordinate improvement efforts
and increase efficiency. To address
this need, we pioneered the concept

GLOBAL VOLUME(MILLION METRIC TONNES– MT) OF SEAFOOD
COVERED BY FIPs
AND / OR CERTIFIED ASSUSTAINABLE BY THE
MARINE STEWARDSHIPCOUNCIL (MSC)of Supply Chain Roundtables (SRs),
which bring together major buyers
and importers to monitor and catalyze
FIPs across species (e.g., octopus,
shrimp, snapper and grouper, squid,tuna, whitefish) and countries (e.g.,Indonesia, Mexico). By working precompetitively, these companies canscale up their individual FIP efforts andjointly advocate to fishery managers,
regulators, and governments forchanges in the rules that govern fishingand fish farming. These changes willlead to greater sustainability in seafood
production and significant benefits formarine wildlife.

Underpinning all of our work is
a commitment to provide objective
and credible scientific data on
fisheries and aquaculture that canhelp inform industry and guidedecision making. We created andmaintain the FishSource database,which is a public web platform
containing profiles on thousandsof fisheries. These data are in turnprocessed and made available topartners via a customized softwaresystem called Metrics. Taken asa whole, these information tools
can keep seafood companies
comprehensively briefed on the

3

SUSTAINABLE FISHERIES PARTNERSHIPNUMBER OF FISHERYIMPROVEMENTPROJECTS (FIPs)
SUPPORTED BY
SFP-ADVISED SUPPLYCHAIN ROUNDTABLES (SRs)SFP HAS A UNIQUE MODEL OF
CHANGE THAT HAS DELIVEREDMEASURABLE RESULTS OVER
THE PAST DECADE, DELIVERINGHEALTHY MARINE AND AQUATICECOSYSTEMS THROUGH THE
CREATION OF A RESPONSIBLE
SEAFOOD ECONOMY.

We were among the first NGOs topioneer the use of fishery improvement
projects (FIPs), bringing together
different corporate players within
the supply chain to press for better
management of marine resources.
Rather than asking leading retailers
and restaurants to avoid seafoodfrom poorly managed fisheries(so-called “red-listed” fisheries),
we supported partners in engaging
the supply chain – from processors
and importers to fishers and fish
farmers – to deliver improvement
projects that placed those fisheries
on the road to sustainability.

ANNUAL REPORT 2018

COMPANIES

SRs

FIPs

MSC-CERTIFIED

2016

2017

45
97
19
3.4
9.5

52
63
121 15020
18
6.6 7.2
9.6 12.8

sustainability of the most importantparts of their seafood portfolios
and provide guidance regarding theeffectiveness of improvement efforts
and any additional measures thatmight be required.
An essential element of our modelof change is that industry must betransparent about seafood sourcing
and improvement efforts andpublicly report performance, so thatstakeholders such as consumers andinvestors can monitor the accuracyof corporate claims. To facilitatetransparency, we developed the2018

Ocean Disclosure Project, a voluntary
reporting platform for companies
to describe their seafood sourcing
and future commitments to
responsible sourcing.
The cumulative effect of thissystem has been measurable
progress in our key success indicators:
the number of FIPs, the number ofcompanies that participate in Supply
Chain Roundtables, and the volumeof seafood now considered sustainable
or in structured improvement projects.
These key metrics are displayedin the table above.

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SUSTAINABLE FISHERIES PARTNERSHIPA MESSAGEFROMOUR CEO
2018 MARKS THE SECOND YEAR OF OUR
FOUR-YEAR JOURNEY TO TARGET 75 –OUR INITIATIVE TO ENSURE THAT THREEQUARTERS OF THE GLOBAL VOLUME
OF SEAFOOD FROM KEY SECTORS WILL
BE SUSTAINABLE OR IN A STRUCTUREDIMPROVEMENT PROGRAM BY THE END
OF 2020.

JIM CANNON

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SUSTAINABLE FISHERIES PARTNERSHIP

When we first announced our plans,
there were certainly commentators –including some of our friends – whothought this was absurdly ambitious.
And yet our strategy seems to beworking; we are about halfway toward
our target, and new improvement
initiatives are being formed all the time.
It’s a point I’ve made before, but it’s worth
repeating: The intention of the Target 75
campaign is not to get every fishery overthe finish line in the race to sustainability,
but rather to get the vast bulk of seafood
production started on the journey.
We won’t see 75 percent of fisheries
and aquaculture regions sustainable
by the end of 2020, but we will see
the majority of seafood coming fromproducers that have begun the marathon.
SFP has a powerful commitment totransparency, and the Target 75 initiative
includes the requirement that fisheryand aquaculture improvement
projects (FIPs and AIPs) publicly reportmeaningful progress. Such publicly
verifiable impacts are necessary todemonstrate, beyond a doubt, that the
FIPs and AIPs are effective and to givecustomers the confidence to continue
sourcing as other improvements are
made. We also strongly urge companies
to fully disclose their seafood sourcing
via the Ocean Disclosure Project ora similar platform, and to be completely
open about the sustainability of thefisheries where they buy seafood
and associated improvement efforts.
This annual report describes someof the new improvement efforts launchedin 2018 and the efforts made by industry
to secure responsible production.
Often, changes in policies that operate
on a national level are crucial to thesuccess of sustainability improvement

efforts. That’s why there’s real value ingetting FIPs and AIPs to work together
to successfully engage regulators andstrengthen state management. Not only
will this engagement help individual
improvement efforts that might otherwise
be held back by existing policies, but
national-level engagement will benefit
all fisheries and aquaculture regionsin those countries. We have developed
this approach though “national FIPs”
and other platforms for improvement
in several countries where we work,
including Costa Rica, Ecuador, Indonesia,
Mexico, and Peru.
Our commitment is to help industry
make fishing sustainable, and this has toinclude the protection of marine wildlifethat may be the accidental victims of
seafood production. We have helped
promote best practices in bycatchmitigation among longline fisheries
for tuna, which have reduced impacts on
turtles, sharks, and seabirds. Now we’re
working with our retail partners andthrough our Supply Chain Roundtables
to help spread those best practices toevery major longline fishery around theworld, starting with all the existing FIPs.
Critical to this success is the leadershipof our retail and restaurant partners,
and their commitments to sustainablesourcing and supply chain engagement.
These commitments continue to expand
and give us confidence that not only will
75 percent of seafood sectors indeed
have started on the road to sustainabilityby the end of 2020, but that they will thenstay the course, fix the worst problems,and continue over the years to come tocomplete the journey and become fully
sustainable.
— Jim Cannon

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SUSTAINABLE FISHERIES PARTNERSHIPANNUAL REPORT 2018

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SUSTAINABLE FISHERIES PARTNERSHIPA MESSAGEFROMOURCHAIRMANIT SEEMS LIKE YESTERDAY THAT I WAS
REFLECTING ON OUR WORK IN 2017 FOR THESE
PAGES. YET NOW 2018 HAS PASSED, AND I PAUSE
AGAIN TO CONSIDER WHAT WILL BE MY LASTINTRODUCTION TO OUR ANNUAL REPORT AS
SFP’S CHAIRMAN (WE BELIEVE IN FRESHNESS HERE,
SO EVERYONE AT BOARD LEVEL IS TERM-LIMITED).

JIM CANNON

It is extraordinary to consider that
the Sustainable Fisheries Partnershipis well into its 13th year of formal
operations. So much has beenachieved, yet there remains somuch still to do. Back in 2006, when
the words “fishery improvement
partnership” (that’s what fisheryimprovement projects used tobe called) were brand new, ourfocus was very much at the singlefishery level.
Fortunately, we attracted a numberof industry stakeholders to our newfangled FIPs and, while getting buy-in
was initially tough, it worked. Today
we are proud to call many of thosesame stakeholders our partners, andthey are still driving FIPs and related

projects across the globe, committed
to making sustainable fisheriesa reality. We, meanwhile, have evolved
and have taken the core concept ofindustry-driven change, written a new
mission for it, and given it a(nother)
name: Target 75.

Does this mean that we have become
activists rather than practitioners?
No more than we ever were.
All we are doing is using ourlearned understanding to harness
market forces and commercial players
to a broader coordinated mission.

This initiative, which we started
in 2017, comes with a hard goal:
75 percent or more of global seafood
volume in the main commercial
sectors produced in a verifiably
sustainable or improving manner by
December 31, 2020 – an intentionally
tough deadline. We need urgent
attention to all the main sectors, andwe need to use the success stories ofTarget 75 to drag the laggard sectors
over the hump. T75 can be done.

SFP would simply not exist if theenlightened players in the seafoodindustry across the supply chain had
not initially, nor continued to, support
our work. We are forever gratefulfor your expertise, dedication, and,of course, money. We like to think
we can help, but it is industry thathas to own this critical mission.
It would be simply negligent if I didn’t
pause as my final comment to thanktwo extraordinary sets of people.
To our philanthropic supporters, someof whom have stood by us since thebeginning, you are truly amazing:
thank you. Last, but absolutely notleast, the SFP family of talented,
dedicated, educated, enlightened,argumentative, gorgeous people
who work around the world day andnight to help the industry realize thiscritical goal: you are quite simply
without peer. Nothing would havebeen, or is, possible without you –my utmost respect.
— Andrew Donaldson

NO OF COMPANIESINVOLVED IN SRs
WORLDWIDE:

150

>

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SUSTAINABLE FISHERIES PARTNERSHIPTARGET 75:
PROGRESSON REACHINGOUR GOALNO OF SECTORSTHAT ARE PART OF
THE T75 INITIATIVE:

13

IN 2017, WE LAUNCHED A GLOBAL INITIATIVE, WITH
THE AIM OF SEEING 75 PERCENT OF THE VOLUME
OF SEAFOOD IN KEY SECTORS (FOR INSTANCE,
CRAB, MAHI, OCTOPUS, SHRIMP, SNAPPER AND
GROUPER, SQUID, TUNA, WHITEFISH) BECOMESUSTAINABLE OR INVOLVED IN A STRUCTUREDIMPROVEMENT EFFORT BY THE END OF 2020.
This initiative – branded as Target 75,
or T75—has already made significant
strides forward through the activities
of more than 150 seafood companies
organized in Supply Chain Roundtables.
All of the companies are supporting theprincipal message of T75 – that seafood
companies should examine theirsourcing and press their suppliers for
improvement projects where fisheries
or fish farms are not yet sustainable.
Bill DiMento, vice president ofsustainability and government affairs
at High Liner Foods, and a longtime

champion of sustainable seafood
says “We strongly encourage othercompanies to consider taking partin the Target 75 initiative by joining
an SR or starting a FIP.”
Supply Chain Roundtables are the coreorganizing principle in Target 75, and in
2018, they began or reactivated 14 FIPs
and lent support to another 25 pre-FIPs.
That contributes to a current total of
2 million more tons of seafood by volume
that meet the Target 75 criteria, andprospective FIPs and AIPs are expected
to lead to a further 3 million tonnes.

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SUSTAINABLE FISHERIES PARTNERSHIPANNUAL REPORT 2018

A LOOKBACK ATOUR WORK
IN 2018
N OF FIPs THATSFP SRs BEGAN
OR REACTIVATED:O

14

NEW FIPS TAKECENTER STAGE
The concept of the industry startingand maintaining fishery improvement
projects (FIPs) to drive change is a key
part of our core values and philosophy,
and a critical tool for realizing the goals
set by our Target 75 initiative. In 2018,
we were pleased to see the creationof a number of FIPs, many of them
directly tied to SFP-facilitated Supply
Chain Roundtables (SRs) and managed
by industry stakeholders that share ourcommitment to Target 75.
In January, we helped to catalyze
a new FIP focusing on tuna, swordfish,and mahi fishing in Costa Rica,
which will address issues suchas ensuring sustainable catch rates.
In Costa Rica, tuna and related species
represent more than 60 percent of
the catches within a fishing sector
that, in 2012, provided about 7,200
jobs nationally, with 22.8 percent inharvesting, 71.5 percent in processing,and 5.6 percent in distribution ofseafood products.

ANNUAL REPORT 2018

In February 2018, SFP celebrated
a new FIP forming in China, focusedon squid. The FIP, which is called the
Shantou-Taiwan Chinese Common
Squid FIP, focuses on jigging andsingle trawl gears. The squid FIP
will work in part on improving harvest
monitoring and training for fishers
and is being facilitated by the ChinaBlue Sustainability Institute. This FIP
is one of the first in mainland China
and has been endorsed by local
fishery authorities and industry
associations.

The FIP’s design falls within theframework of the National Platform
for Sustainable Large Pelagics
Fisheries, an innovative dialogue
forum aimed at tackling the mainsustainability challenges of large
pelagics fisheries in Costa Rica.
The platform is driven by all relevant
stakeholders involved in the fishery,enabled by the United Nations
Development Programme, and guided
by the Ministry of Agriculture andLivestock, the Costa Rican Instituteof Fishing and Aquaculture, and theMinistry of Environment and Energy.
Costa Rica’s National Chamber ofExporters of Fishing and Aquaculture
Products and the National Federationof Fisheries Organizations are also
highly committed to the developmentof the FIP.
“Most large pelagics are for the export
market, with 95 percent of mahi goingto the US, so the aim of this FIP is to fulfill
the demand of sustainable products
while contributing to the fulfillmentof the 2030 Sustainable Development
Goals,” said Mauricio Gonzalez,
director of Costa Rica’s National
Federation of Fisheries Organizations.

Han Han, founder and executive
director of China Blue Sustainability
Institute, said of the FIP: “It is ourhope that the Chinese common squid
FIP will become a pilot for China’s
fishery management reform that
explores a co-management system

SUSTAINABLE FISHERIES PARTNERSHIP

11

across multiple species and gears.
We are very excited to see the leading
power of industry, academia, andgovernment convened under this FIP
to support responsible and sustainablefishing practices.”

Stewardship Council (MSC).
The MSC, which has supported
the fishery’s interest in certification
since 2010, participated in a workshop
in January 2018 that helped lay thegroundwork for the new FIP.

And in April, another new FIP wasstarted in Mauritania, promoting
sustainable octopus fishing. Seafood
suppliers Sea Delight and Marpefish
are major supporters of the new
project. Organizations including
the UN Food and Agriculture
Organization and the Mauritanian
Ministry of Fisheries have beenworking to promote a national
octopus eco-labeling plan, alongwith a national strategy for octopus.
The workplan for the FIP will include
the fishery qualifying for sustainability
certification from the Marine“The Mauritanian fishery is an
important one for octopus, andthis FIP marks a strong step toward
the goal of global sustainable octopus
production,” said Pedro Ferreiro,
deputy director of buyer engagement
for SFP.

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SUSTAINABLE FISHERIES PARTNERSHIP

positions regarding the science andmanagement of jumbo flying squid.
In 2018, the participants developed
a position statement that was sent
to delegates at the South Pacific
RFMO, requesting key policy changes.
Among other concerns, the statement
asked for better compliance andenforcement in international waters,
as well as the creation of a jumbosquid scientific working group.
“There is an absence of regulationthat ensures the sustainability ofjumbo squid in international watersof the South Pacific,” said Alfonso
Miranda, CALAMASUR’s president.
“Also, the control of fishing players
in international waters and theoperation of foreign-flagged fishingvessels in jurisdictional waters
is inadequate, facilitating illegal,
unreported, and unregulated fishing.”

ODP BUILDS ON
PREVIOUS SUCCESSOne of SFP’s core principles is acommitment to transparency andthe belief that corporate reportingof the sourcing and environmental
impact of seafood is a powerful
spur to improvement. Consequently,
in 2015, we started the Ocean
Disclosure Project (ODP) to provide
a voluntary reporting platform forcompanies that wished to adopt a
fully transparent approach to theirseafood procurement. Prior to 2018,11 companies, including retailers,
suppliers, and aquaculture feed
manufacturers from Europe andNorth America, had participatedin the ODP, and in 2018 this list
was significantly expanded, withfive new companies taking part.
“For a company focused ontransparency, integrity, andsustainability, the ODP is a valuable
tool to help us evaluate the seafood
we procure,” said Guy Dean, Albion
Farms & Fisheries vice president
and chief sustainability officer.
“In fact, through the ODP we were
humbled to learn of multiple species
and areas where we can improve oursourcing, and we look forward to theimprovements we can make in 2018.
We are honored to participate in thisenlightening project.”

SFP HELPS NEWSUSTAINABILITYGROUP GET OFF
THE GROUND
According to the United Nations
Food and Agriculture Organization,
the eastern Pacific giant flying squid
fishery is the single most important
squid fishery in the world, accounting
for more than 30 percent of global
squid volumes. Chile and Peru alonecaught almost 67 percent of the total
volume in 2014, so squid fishers
have a strong interest in maintaining
sustainable stocks and securing
livelihoods for fishing communities
along the coasts of Chile, Peru, andEcuador. Unfortunately, the stocks havenot always been managed well, andthis is particularly a problem with squid
fishing in international waters, beyond
the exclusive economic zones of Chileand Peru, where management should
be undertaken by the regional fisheries
management organization (RFMO).
In response to this problem, we havehelped catalyze the formation of anorganization for squid fishing interests
in both Chile and Peru to work
together to press for better regulationof the fishery. The new organization– the Committee for the Sustainable
Management of the Southern PacificJumbo Flying Squid (CALAMASUR) –helps participants agree on common“It is not a secret that ocean resources
are dwindling every day,” said Pascual
Aguilera, president of the National
Coordinating Group for Jumbo Flying
Squid Fishers (Coordinadora Nacionalde Jibieros) in Chile. “Countries havenot made all the needed efforts toensure the present and future healthof the jumbo squid, a resource that
extends into international waters,
and the sea is not an inexhaustible
source of resources. For this reason,
CALAMASUR is so important. We havegotten together to work alongsideeach other to ensure the livelihoodsof many fishing communities along
the Pacific coast of South America that
depend on this resource, and to keep
contributing to food security at the
global level.”

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SUSTAINABLE FISHERIES PARTNERSHIPNEW ADVICEREGARDING LONGLINETUNA BYCATCH
Longline fisheries have been identified
as having one of the highest bycatch
rates for non-target species, posing
a global threat to long-lived animals
such as sharks, seabirds, sea turtles,
and marine mammals. Many of these
species are distributed across large
geographic areas and therefore havea significant overlap with tuna fishinggrounds. Protection of vulnerable
marine wildlife requires the mitigationof fishing impacts whenever possible.
In 2018, we worked with three othernongovernmental organizations –Greenpeace, Birdlife International,
and The Nature Conservancy (TNC) –NO OF OF SFPSUPPORTED SRs:18

to identify best practices for reducing
the damaging effects of longlines.
The conclusions of this work arecontained in a report – produced in
English, Spanish, and Japanese andwidely distributed throughout theseafood industry – that describes theimpacts on threatened species thatare commonly caught as bycatch inlongline tuna fisheries and identifies
best practices to substantially reduce
accidental capture. The report, “Best
Practices for Reducing Bycatch inLongline Tuna Fisheries,” also offers
guidance on how to ensure that tunaproducers employ those best practices.
The report illustrates examples oflongline fisheries that have alreadyadopted best practices, including the
Hawaii longline swordfish fishery,

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SUSTAINABLE FISHERIES PARTNERSHIP

which has reduced both seabird andsea turtle catch rates by 90 percent inshallow-set fishing alone, and the US
Northeast Distant Fishery Experiment(NED), which has reduced bycatch
rates of leatherback and loggerhead
sea turtles by 65 to 90 percent.
“Bycatch is an ongoing problem in
the world’s fisheries in general, andlongline-caught tuna in particular.
This guide serves as a resource forresponsible seafood buyers who wantto make sure that the seafood at theother end of their supply chains is
produced responsibly,” said Dr. Tom
Pickerell, global tuna director for SFP.
“We urge tuna supply chain members
to publicly sign on to these bestpractices and encourage the producers
they source from to adopt them.”

MAJOR ACADEMIC
JOURNAL PUBLISHESSFP RESEARCH PROVINGTHAT FIPs WORK
Fishery improvement projects (FIPs)
are a key building block of the SFP
approach, and it is important toscrutinize the effectiveness of these
initiatives so that participants andsupporters can be assured thatthe methodology will be effective.
Consequently, in August, we presented
a new academic paper, “Fishery
Improvement Projects: performanceover the past decade,” which appearedin the journal Marine Policy. This peerreviewed paper examined the historyof the development and implementationof FIPs over the past 12 years.
The research team included Jim Cannon,
SFP founder and CEO; Pedro Sousa,
SFP chief scientist and FIP Research
Program director; Isidora Katara, former
SFP senior fishery analyst and currently

fisheries and GIS analyst at CEFAS,
UK; Pedro Veiga, SFP senior scientist;
Braddock Spear, SFP Systems Division
director; Doug Beveridge, SFP directorof SR evaluation; and Tracy Van Holtof the Center for Sustainable Businessat the Stern School of Business, NewYork University.
The authors developed a comprehensive
database of attributes characterizing
all known FIPs around the world,
and assessed where progress had
been made in reaching FIP objectives.
The overall findings were positiveand demonstrated the effectivenessof this approach.
“This paper provides solid andunequivocal support to the FIP model,
looking back and, more importantly,
looking forward,” co-author Pedro Sousa
said. “The results demonstrate thatfisheries with FIPs are more likely toachieve improvements in management
and overfishing when compared tofisheries without FIPs.”

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EYE ONAQUACULTURE

THE SHRIMP HEALTH RESOURCES
IMPROVEMENT PROJECT (SHRImP)
A collaborative effort between SFP, IDH –The Sustainable Trade Initiative, Eurastip,
The University of Stirling, the Walmart
Foundation, and the Thai Departmentof Fisheries. The project provides
practical training to farmers, otherbusinesses, and regulators on how
to use innovative tools to improvewater quality and reduce disease risksboth inside farms and across whole
production areas. The project uses a
scalable model that can be exported toother locations to improve profitability
and attract investment into the shrimp
industry through better governanceand farm management that will reducerisks, improve productivity, and protect
natural resources.

We use a range of tools when
promoting zonal management,
specifically:
PROVIDING INFORMATION TO
INDUSTRY ABOUT THE STATUS
OF AQUACULTURE MANAGEMENTIN SPECIFIC REGIONS VIA THE
FISHSOURCE DATABASEIn March, we officially announced
a new series of 35 profiles covering
farmed shrimp, salmon, and pangasius

across 10 countries. The profiles are
written at a regional (i.e., province,state) scale, which enables corporate
buyers to assess specific production
regions and better understand risks
in their procurement strategies.
PROMOTING BEST PRACTICESIn November, we worked with
Conservation International andthe University of California Santa
Barbara’s Sustainable Fisheries Groupto produce a guide entitled “Best
Practices for Aquaculture Management:
guidance for implementing theecosystem approach in Indonesia andbeyond.” The guide identifies the threeprinciple elements of good practicecontained in the United Nations
Food and Agriculture Organization’s

Ecosystem Approach to Aquaculture:1) spatial planning and zoning, 2)
waterbody carrying capacity limits,and 3) aquaculture disease
management areas. The guidance
applies to seafood farming worldwide
and uses Indonesia – a major
aquaculture producer with ambitious
aquaculture development goals –as a case study for implementation.
The guide includes actionable
recommendations for both industry
and government institutions that set
policies in aquaculture producing areas.
In particular, supply chain stakeholders
are encouraged to work more closelywith farmers and governments to initiate
and support coordinated management
practices to reduce environmental
impacts and disease risks.

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SUSTAINABLE FISHERIES PARTNERSHIP

DEMONSTRATING PRACTICALAPPROACHES IN THE FIELD
In Thailand, we are working with anumber of other groups in a uniqueproject geared toward using zonal
management to prevent disease.

MORE THAN HALF
OF THE WORLD’SSEAFOOD COMESFROM AQUACULTURE,
AND THISPROPORTION
IS SET TO GROW
IN COMING YEARS.
Given the huge importance of fish
farming, we have developed a setof approaches to guide the industry
toward sustainable production.
Crucially, we do not focus onsustainability at a farm level (which
can be addressed by certification),
but instead look at the cumulative
effects of aquaculture acrossa region and “zonal management”
of the entire production area. Thisapproach is analogous to addressing
the regulation of a fishing fleet, rather
than focusing on individual boats.

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ORGANIZING INDUSTRY
Just as we do with wild fisheries, we
also promote the use of Supply Chain
Roundtables (SRs) as a tool to drivechange in aquaculture. SRs act asa forum for processors, importers,
and others that buy directly from a
specific seafood sector to work together
in a pre-competitive environment toachieve improvements in fisheries
or aquaculture. Retailers and otherstakeholders can also be participants,
but primary producers generally only
contribute as implementers of specificimprovement projects. The roundtables
work to support existing improvement
projects and help those that are
struggling to make progress, as well as
identify areas where new projects areneeded. We created the Aquaculture
Supply Chain Roundtable to expand
industry engagement on sustainableaquaculture and make it easier for
supply chain companies to work together
to support relevant improvements inaquaculture governance, management,
and performance.

NO OF NEW
AQUACULTURE
PROFILES ADDEDTO FISHSOURCE:

35

The SR is expected to complement
the Asian Farmed Shrimp SR, Asian
Reduction Fisheries SR, European
Sustainable Fishmeal SR, and Latin
American Reduction Fisheries SR.

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SUSTAINABLE FISHERIES PARTNERSHIPANNUAL REPORT 2018

ACHIEVEMENTS 2018
NO OF SECTORS THATARE PART OF THE T75
INITIATIVE:

13
6

NO OF FIPs THATSFP SRs BEGAN
OR REACTIVATED:14

NO OF T75
SECTORS THAT
ARE AT LEASTHALFWAY TO
THEIR GOAL:NO OF ADDITIONAL PRE-FIPs
THAT SFP SRs SUPPORTED:NO OF
COMPANIESINVOLVEDIN SRsWORLDWIDE:

25

>150

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19

SUSTAINABLE FISHERIES PARTNERSHIPNO OF SFPSUPPORTED
SRs:

NO OF NEW
AQUACULTURE
PROFILESADDEDTOFISHSOURCE:

35

18 1,293
NO OF FISHERYPROFILES INFISHSOURCE:NO OF
CORPORATEPARTNERS:

33

NO OF DONORORGANIZATIONS:

17

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SUSTAINABLE FISHERIES PARTNERSHIPANNUAL REPORT 2018

ANNUAL REPORT 2018LOOKINGAHEAD…

PARTNERPROFILESWE WILL CONTINUE TO BUILD
ON THE MOMENTUM OF
TARGET 75, AND 2019 WILL
BE A CRUCIAL YEAR FOR
DELIVERING MEASURABLE
PROGRESS IN SEAFOODSUSTAINABILITY.

SFP’S INDUSTRY-DRIVEN APPROACH MEANSWE CAN’T ACCOMPLISH ANYTHING WITHOUT
THE PARTICIPATION OF THE INDUSTRYSTAKEHOLDERS WE PARTNER WITH. HERE AREJUST A FEW OF OUR PARTNERS WHO SHOWEDTHEIR SUPPORT FOR SFP AND THE TARGET 75
INITIATIVE IN 2018:

Also in 2019, we plan to host a single forum
dedicated entirely to Target 75, where stakeholders
from all over the world can learn how they can
support the initiative.
Along with the T75 initiative, we are also pressing
forward with efforts to take FIPs and related
projects to scale. Many FIPs within a country facesimilar management issues. Consequently, it ismore efficient to encourage systemic reforms
at a national level, rather than leave each FIP
to address problems individually. In many
countries, such as Indonesia and Mexico, it makes
sense to pursue projects on as large a scale aspossible, and we will be seeing early results fromour national-level blue swimming crab FIP in
Indonesia, as well as the launch of national FIPs
for tuna and snapper/grouper. We also plan further
international collaborations around mahi, squid,
and tuna, and the promotion of industry initiatives
to engage regional fisheries management
organizations (RFMOs).

21

SUSTAINABLE FISHERIES PARTNERSHIP

Beaver Street Fisheries, Inc. (BSF) isa family-owned and operated importer,
exporter, and distributer of quality
frozen seafood and meats. Locatedin Jacksonville, Florida, the 60+ year
old company offers a full line of seafood
and meat products to both the foodservice and retail markets.
“We are very proud to participate in
the T75 initiative, and committed to do
whatever we can to drive change at
the fishery level, and in educating andraising awareness with our customers
to drive change there as well,” said
BSF’s Casey Marion. “The work that SFP
does is a critical part of this process,by providing the platform for precompetitive collaboration within our
industry to exist.”
Beaver Street Fisheries has beena strong partner of ours since 2015,

NO OF CORPORATEPARTNERS:

33

and in 2018, became especially known
throughout SFP for its support of Target 75.
Most remarkable, perhaps, was thecompany’s new booth design at Seafood
Expo North America, which featured
SFP’s logo, the Target 75 logo, and the
T75 campaign slogan: “Get on board.”
Since then, Beaver Street has continued
to show its support for Target 75 online,
guiding viewers to SFP’s Target 75 web
page through social media.
“Beaver Street Fisheries’ ambitionand leadership shows how muchcan be accomplished when a supplieris committed to improvements,”
said Katie Mihalik, buyer engagement
coordinator for SFP. “The work BSF
supports has provided proof of conceptbehind the approach of pre-competitive
Supply Chain Roundtables and SFP’s
Target 75 Initiative.”

22

SUSTAINABLE FISHERIES PARTNERSHIP

A division of Fortune International
Headquartered in Bensenville, Illinois, with locationsin Minnesota and Missouri, Fortune Fish & Gourmet
is a major fresh and frozen seafood processor andspecialty food distributor, providing seafood torestaurants, hotels, country clubs, and grocery storesin the US.
“Fortune Fish & Gourmet believes that healthieroceans lead to healthier people,” said Stacy Schultz,
director of marketing and sustainability coordinatorat Fortune Fish. “We are committed to responsibly
sourcing and working with our supplier partners
to advance the sustainability of the seafoodindustry. SFP has always been extremely helpful
and supportive of the industry viewpoint, and by
establishing the Target 75 initiative, SFP has set
a concrete goal for industry to work towards andadvocate for.”The company has had strong involvement in severalof SFP’s Supply Chain Roundtables (SRs), covering
tuna and squid. The company has also demonstrated
its commitment to sustainability in its participation in
Sea Pact. Fortune’s Stacy Schultz was named Chair of
Sea Pact in 2018.
“Fortune Fish has been a longtime friend andpartner,” said Sam Grimley, SFP’s strategic initiatives
director, buyer engagement. “From the beginning ofthat relationship, Fortune Fish has demonstrated its
leadership in the industry through its commitments
to ongoing sustainability work, including SFP’s Target
75 initiative.”

ANNUAL REPORT 2018

Jealsa is a family-owned company based in
Boiro, A Coruña, Spain. The company has beenprocessing canned seafood since 1958. Today, thegroup integrates 26 different companies into fourbusiness areas—food, fishing and related services,
environment, and energy. It is the largest canned
tuna producer in Spain and second-largest in Europe.
The company runs seven processing plants aroundthe world.
The company’s purse seine fleet, flagged in
Guatemala and targeting tropical tunas in the
Atlantic, entered into MSC full assessment at theend of 2017. During 2018, the company took steps
to comply with the standard certification criteria,
including an in-depth review of available historic
data to identify inconsistencies in data reporting.
This review covered capture data, observers data,and company reporting to Guatemalan authorities,
as well as the data reported from the country to
the International Commission for the Conservationof Atlantic Tuna (ICCAT), the regional fisheries
management organization (RFMO) in the area.
All this work was key to better explain needs for
improvement at the RFMO level to Guatemalan
regulators.
“Jealsa has taken the requirements of the Target
75 initiative in stride,” said Pedro Ferreiro, deputy
director of SFP’s Programs Division. “Not only
are they committed to the initiative, but they haveintegrated it into their ongoing work in the region.
Clearly, Jealsa is a strong ally in the continuing work
to make the region’s seafood more sustainable.

ANNUAL REPORT 2018

SUSTAINABLE FISHERIES PARTNERSHIPOne of the largest seafood distributors in the US,
Denver-based Seattle Fish Co. sells about 18 million
pounds of seafood to 2,100 companies across
12 states each year. The company sources fromas far away as Chile, New Zealand, and Norway,
as well as from within the US.
“With a culture grounded in a shared passion for
food, community, and sustainability, at Seattle Fish
we are committed to leading the growth of seafood
as a highly sustainable source of protein,” said
Hamish Walker, Chief Operating Officer at Seattle Fish
Co. “We want to do all we can to ensure a plentiful
supply for current and future generations. Target 75
is a great way to commit to this objective.”
The company’s commitment to sustainability is clear,from its membership in Sea Pact, a pre-competitive
group of seafood companies dedicated to sustainableseafood production, to its certification by the Marine
Stewardship Council as a “chain of custody” supplier,to its ongoing support of SFP and Target 75.
“Seattle Fish has always been interested in
producing seafood the right way,” said Sam Grimley,
SFP’s strategic initiatives director, buyer engagement.
“Their interest in sustainability shows in their
ongoing work with SFP and T75.”

Tesco is the UK’s largest retailer, serving nearly
80 million customers in more than 6,800 locations
across eight countries. Tesco has been a partnerwith SFP since 2011, and has consistently supported
sustainable seafood sourcing. In 2018, the company
sourced from fisheries connected to 11 different
fishery improvement projects (FIPs). Many of thosefisheries are part of Target 75 sectors, including
reduction fisheries, shrimp, squid, and tuna.
“At Tesco, we are committed to offering sustainableseafood, and our range now includes over 170
MSC-certified lines,” said Helena Delgado Nordmann,
responsible sourcing manager at Tesco. “SFP has
been a great partner in this journey, providing
information, advice, and support on all fisheries,
and driving continuous improvement across theindustry.”
Tesco has also shown an interest in influencing
fisheries regulation and policy, a key part of theTarget 75 initiative to scale up improvement efforts
to the national or regional level. The company
is a public signatory to the Global NGO Tuna
Forum’s regional fisheries management organization
advocacy letter, which asks for better managementof global tuna stocks.
“SFP and Tesco have been working together for many
years on the sustainability of their seafood supply
chain,” said Ian Romanis, SFP’s buyer engagement
director for the UK and Europe. “Working with oneof the UK’s largest retailers is extremely rewarding,as the partnership allows us to support many
projects in different areas that are of importanceto T75 and helps drive significant change.”

23

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SUSTAINABLE FISHERIES PARTNERSHIPANNUAL REPORT 2018

ANNUAL REPORT 2018

SUSTAINABLE FISHERIES PARTNERSHIP

JOIN
US!
PARTNERCOMPANIESSFP REGARDS THE
CONNECTIONS WE MAKE
TO THE INDUSTRY AS VITALTO OUR ONGOING MISSION
OF BUILDING A MORESUSTAINABLE GLOBALSEAFOOD INDUSTRY.

We invite all industry leaders who share our concerns about
long-term sustainability to consider partnering with us.
SFP PARTNERS:Commit to continuous improvement of fisheries andfish farms used in their sourcing and encourage supplierparticipation in Supply Chain Roundtables
Use SFP’s Metrics system to track the progress of theircompany or their suppliers as they work toward moresustainable supplies of seafood
Participate in partner-only briefings and webinars, andopportunities to network with industry thought leaders.
Does your company have an interest in improving sustainablesourcing? Do you know of a fishery or aquaculture operationthat might benefit from an improvement project?
Contact us at info@sustainablefish.org. We look forward
to hearing from you!

25

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SUSTAINABLE FISHERIES PARTNERSHIPFINANCIALS
2018
REVENUE& SUPPORT:ANNUAL REPORT 2018

CORPORATE SPONSORSHIPSMANAGEMENT & GENERAL

10%$604,475:

7%$166,608:

2%

GOVERNMENT GRANTSOTHER INCOME

TOTAL$8,135,760: 100%

$6,112,937: 83.4%$1,119,176: 15.2%
FUNDRAISING$101,779:
TOTAL

27

But we can’t do it alone. We have long
benefited from the generous support
of a number of private foundations andinternational development agencies,
all with an eye toward a sustainable future.
As a registered nonprofit, our successdepends on like-minded individuals.
If you or your organization are interested
in contributing to our work, contact SFP
at info@sustainablefish.org

PROGRAM SERVICES$812,383:

SUSTAINABLE FISHERIES PARTNERSHIP

EXPENSES:FOUNDATION GRANTS$6,552,294: 81%

ANNUAL REPORT 2018

1.4%

$7,333,892: 100%

BECOMEA DONORSFP WORKS TOWARD A FUTURE
WHERE ALL SEAFOOD WORLDWIDEIS SUSTAINABLE AND OCEANECOSYSTEMS ARE THRIVING.

LIST OF DONORS FOR 2018:
BAND Foundation
Margaret A. Cargill Philanthropies
John Ellerman Foundation
The Mitsubishi Corporation Fund forEurope and Africa (MCFEA)
Gordon and Betty Moore Foundation
Mulago Foundation
New Venture Fund
The David and Lucile Packard Foundation
Resources Legacy Fund
The Rockefeller Foundation
Sea Pact
Walmart Foundation
Walton Family Foundation
DEVELOPMENT AGENCY FUNDERS:The Global Environment Facility
IDH, The Sustainable Trade Initiative
United Nations Development ProgrammeUnited States Agency for International
Development

28

SUSTAINABLE FISHERIES PARTNERSHIP

THE
SFP
TEAM

LEADERSHIPJim Cannon
Purbasari Surjadi
Andrei Klimenko
Blake Lee-Harwood
Kathryn Novak
Braddock Spear

Chief Executive Officer
Chief of Staff
Chief Operating Officer
Programs Strategy Director
Programs Division Director
Systems Division Director

BOARD OF DIRECTORS
Andrew Donaldson
Betsy Ward Vice
Jim Cannon
Francis Beddington
Scott Burns
Lafcadio Cortesi
Harald Ekman
Manish Kumar
Jean-Louis Meuric
Ed Rhodes
Marc Stuart

ChairmanChair
CEO & Assistant Secretary
Secretary

Treasurer

STAFF
Agus Budhiman
Alexia Morgan
Amalia Firman
Amy Sweeting
Ananta Murti
Aneita Ahuna
Anton Immink
Carmen Gonzáles-Vallés
Chantel Semitara
Chisa Woodley
Christiane Schmidt
Christie Hendrich
Christo Hutabarat
Chuck Burg
Dave Martin
Dessy Anggraeni
Dorothy Li
Drin Lutchman
Eka Darma
Emma McLaren
Enrique Alonso
Ian Rolmanis
Jack Whalen
Janean Magers
Jean Garcia
Jenna StonerKatie Mihalik
Kris Marchu
Lani Asato
Mariana BockMarina Mendes
Megan Westmeyer
Merul Patel
Mio Uchida
Nur Indah
Patricia Amorim
Paul Bulcock
Pedro Ferreiro
Pedro Sousa
Pedro Veiga
Priyanka Pathak

ANNUAL REPORT 2018

Putu Widyastuti
Rahmat Dani
Rose Gladstein
Sam Grimley
Sean Murphy
Susana Segurado
Susanna Brian
Tita Nopitawati
Tom Pickerell
Wilis Juharini
Yohanes Ekodono

OTHER 2018
CONTRIBUTORS
Allwyn D’Costa
Bernal Vilela López
Brad Warren
David Villegas Rios
Dearg Stobie
Doug Beveridge
Ernesto (Jack) Morales
Eugene Sabourenkov
Gayatri Lilley/Yayasan Alam
Indonesia Lestari (LINI)
Geoff Tingley/Gingerfish Ltd.
Han Han/Hainan Zhiyu
Environmental Technology
Co. Ltd.
Iain Pollard/Iain Pollard Ltd.
Ian Heath
Isidora Katara
José Parajuá
Juan Manuel Garcia Caudillo
Linh Nguyen Thanh
Matthew Cieri
PamudiPatrick Cordue
Pau Badia Grimalt
Segundo CoelloTania Woodcock/On theLine Consulting
Teddy Escarabay

PHOTOS:
Cover & P1: Elisabeth Aardema/Shutterstock.com
Page 2: Sudarnsani Ida Ayu Putu/Shutterstock.com
Page 4: Senderistas/Shutterstock.com
Page 6-7: Iakov Kalinin/Shutterstock.com
Page 8: Chayatat/Shutterstock.com
Page 9: All themes/Shutterstock.com
Page 10: Nadya Kubik/Shutterstock.com
Page 11: Senderistas/Shutterstock.com; Talentom/Shutterstock.com
Page 13: Mikito Shirai/Shutterstock.com
Page 14: tasch/Shutterstock.com
Page 15: M2020/Shutterstock.com
Page 16: Akmad Dody Firmansyah/Shutterstock.com
Page 17: Mati Nitibhon/Shutterstock.com
Page 20: _jure/iStock.com
Page 25: Alena Litvin/Shutterstock.com
Page 27: M2020/Shutterstock.com

FURTHERINFORMATION
www.sustainablefish.org
For additional information, please contact
us at: info@sustainablefish.org