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Textile Design Redefined: Heimtextil and Studio Urquiola
Announce New Collaboration
Frankfurt am Main, January 2024. Heimtextil announces a partnership with Studio
Urquiola at the 2024 show as the global trade fair scales for a 2025 designinstallation. The collaboration demonstrates a steadfast commitment to innovation,
sustainability, and design throughout the textile industry.
Heimtextil, the largest international trade fair for home and contract textiles is pleased toannounce a new and unique partnership with Milan-based design powerhouse, Studio
Urquiola, led by celebrated Spanish architect and designer Patricia Urquiola. The projectwill be realized at Heimtextil 2025 with a momentous design installation curated by thestudio.

Photo: Messe Frankfurt / Pietro Sutera“It is a privilege to work with such a renowned international designer like Patricia Urquiola
and the Studio Urquiola team,” says Olaf Schmidt, Vice President Textiles & TextileTechnologies, Messe Frankfurt Exhibition GmbH. “The collaboration was prompted by ashared passion and vision for creative undertakings, trend dialogues, and sustainability
solutions in the world of textile design. Their global work has encompassed various
industries, and they continue to show the critical role design plays in the world we live in.
Together with Studio Urquiola, we aim to showcase an immersive, sustainable textile andinterior design experience at Heimtextil 2025.”
Heimtextil 2024 at a Glance
Heimtextil is the most influential international industry platform for home and contract
textiles worldwide. At Heimtextil 2024, more than 2,800 exhibitors from more than 60
countries are taking part, a 25% increase in exhibitors and 95% degree ofinternationalization. Furthermore, the show has attracted buyer groups from 130 countriesspanning decorative and furniture fabrics to textiles for the bedroom, bathroom, table,wallpaper, sun protection systems, carpets and more. Attendees at Heimtextil
include retailers, wholesalers, designers, furniture and bedding stores, interior decorators,
interior architects, architects, hotel outfitters, and other top decision makers.
The Texpertise Network and Its Commitment to Sustainability
Heimtextil is the preeminent show in Messe Frankfurt’s Texpertise network––the global
market leader for textile trade fairs with more than 50 international textile trade fairs in 12countries. As part of this network, Heimtextil is established as a pioneer and the visionary
force for sustainable and progressive megatrends in the industry. The fair also addresses
relevant future topics with highly innovative, creative, and unconventional partners who
continue to challenge set standards.
Patricia Urquiola: A Design Icon
Patricia Urquiola’s designs are revered for their distinct way of building an emphatic
connection with the user. Her work is highly narrative with creativity, craftsmanship, andexperimentation as fundamental characteristics of each endeavour. Guided bysustainability, innovation, and technology, the Studio Urquiola team helps companies
reimagine, change, and evolve through design. Latest global projects include the Sixth
Sense Rome hotel converted from a historic palazzo and the exhibition, Echoes, 50 yearsof iMaestri held during Salone del Mobile 2023 to celebrate 50 years of Cassina's iMaestri
collection.
“We will start with an evolutive attitude,” says Patricia Urquiola on the new partnershipwith Heimtextil. “It is about listening as much as presenting. We will continue developing
textiles as products in their application in product design, interiors, and architecture. Then,we will work on a 2025 special presentation that will propose a synthesis of our work,vision, and larger conversation inside and outside the industry.”
Heimtextil 2025 promises an inspired collaboration between two global design andinnovation entities. Additional announcements on the Heimtextil and Studio Urquiola
Partnership will be forthcoming in the following months.
About Studio Urquiola
Studio Urquiola was founded in 2001 by Patricia Urquiola and her partner, Alberto
Zontone, and it operates in the fields of industrial product design, architecture (hotels,retail spaces, residences, exhibitions, and installations), art direction and strategy
consulting.
Heimtextil
International trade fair for home and contract textiles
The Heimtextil event will take place from 9 to 12 January 2024 and from 14 to 17 January
2025.
Press information & images:
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Your contact:
Ivonne Seifert
Tel.: +49 69 75 75-6157ivonne.seifert@messefrankfurt.com
Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 160327 Frankfurt am Main
www.messefrankfurt.com
GitaPR
Serina AidasaniTel.: +1 917 815 0244
serina@gitapr.com
www.gitapr.com

Messe Frankfurt background informationwww.messefrankfurt.com/hintergrundinformationen

Sustainability at Messe Frankfurt
www.messefrankfurt.com/nachhaltigkeit-information