MEDIA RELEASE
ARCHROMA INTRODUCES ALBAFIX ® ECO PLUS, A UNIQUE STATE-OF-THE ART
WET-FASTNESS IMPROVER FOR LONG-LASTING COLORS WITHOUT COMPROMISEPratteln, Switzerland, 8 March 2024 - Archroma, a global leader in specialty chemicals
towards sustainable solutions, has developed a new wet-fastness improver that helps
brands and mills produce durable clothing, towels, linens and other textile products withlong-lasting colors without compromising on quality or introducing hazardous chemicals.
ALBAFIX® ECO PLUS is a next-generation fixing agent that delivers the strongest
possible wet-fastness for all reactive dyes on cotton and other cellulosic fibers andpolyester-cotton blends. It will not change the shade of the dyed fabric or negatively impact
light-fastness. The breakthrough product also avoids production challenges – such as
foaming, acid hydrolysis and migration problems during drying – to promote efficiency andquality output.
Crucially, ALBAFIX ® ECO PLUS complies with global eco-standards and initiatives,
including Global Organic Textile Standard (GOTS), bluesign ® and the Zero Discharge ofHazardous Chemicals (ZDHC) Roadmap.
“With ALBAFIX ® ECO PLUS, brands and mills can achieve the strongest possible wetfastness on cellulose fibers without the drawbacks associated with traditional fixing agentsfor reactive dyes. This innovation makes it possible to produce high -quality garments andtextiles that last longer because they won’t fade, stain or bleed when exposed tolaundering. At the same time, they comply with current and anticipated industry
sustainability standards, enhancing consumer confidence and helping brands verify theirgreen claims,” Anish Paliwal, Market Segment Director, CEL & Blends, WO Casual, Formal& Home Textiles, said. He also added, “This is all part of our newly launched Super
Systems+ that help textile and apparel brands, retailers and mills positively impact theireconomic and environmental sustainability, and reflects Archroma’s commitment todelivering a more sustainable ecosystem.”
ALBAFIX® ECO PLUS is suitable for jet applications, and for other dyeing and washingequipment with vigorous liquor circulation, and can also be applied by exhaustion, bypadding or from the last bath of the soaping process after dyeing or printing.
Like ALBAFIX ® ECO, the latest addition to the ALBAFIX ® family has a positive influence onchlorine-fastness. When applied with double fixing, it achieves the same high performanceon polyamide and PA/Elastane fabrics, as it does on cellulosic fibers. This makes it ideal
for the production of swimwear, as well as sportswear and outdoor clothing.

MEDIA RELEASE – 8 March 2024 – Page 1 / 3

Archroma introduces ALBAFIX ® ECO PLUS, a unique state-of-the art wet-fastness
improver for long-lasting colors without compromise. (Photographs: Archroma)® Trademarks of Archroma registered in many countries.
© 2024 Archroma
END

MEDIA RELEASE – 8 March 2024 – Page 2 / 3

Media Relations
Marilyn Chua
Archromamedia@archroma.com
Kim Lommaert
EMG+31 164 317 021
klommaert@emg-marcom.com

About Archroma
Archroma is a global, diversified provider of specialty chemicals serving the branded andperformance textiles, packaging and paper, and coatings, adhesives and sealants markets.
Headquartered in Pratteln, Switzerland, Archroma operates with more than 5,000
employees located in 42 countries and with 35 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing
people’s lives and respecting the planet. The company is committed to the principles of"The Archroma Way to a Sustainable World: Safe, Efficient, Enhan ced. It's our nature!"; anapproach reflected in its innovations, world-class quality standards, high service levels andcost-efficiency.
www.archroma.com.

This press release and relevant photography can be downloaded fromwww.PressReleaseFinder.com.

MEDIA RELEASE – 8 March 2024 – Page 3 / 3