Segment Information
by Motor Application
Below is a description of conditions in the markets formotors, the Mabuchi Group’s main business,
and a report on the Group’s sales situation.
In fiscal 2019, consolidated net sales
generated by motor sales amounted to131,799 million yen, down 7.9% from theprevious fiscal year.

AutomotiveProducts

74.3%

Automotive Products Market
Net sales in this market were 97.9 billion yen(a 6.0% decrease on a year-on-year basis).

Medium-sized Motors•	Sales of PW motors declined mainly due to a slowdown
in auto production in China despite increased sales ofhigh-torque standard products for major North Americanautomakers•	PS motors declined on end of production of equippedmodels and weak market•	Sales of EPB motors grew, reflecting increased use by major
Japanese automakers•	In Others, increases in sales of motors for engine peripheral
equipment, etc.

Small Motors•	Motors for door lock actuators, motors for mirrors, andmotors for air conditioning damper actuators maintained
market share, but sales declined due to weak market•	In Others, growth in motors for steering locks, grille shutter
actuators, and shift-by-wire systems

Sales by Main Application(Billions of yen)

(Year-on-year change)

60.0
50.0

7.9

40.0

8.6

30.0

10.0

8.6
9.3

Electric Parking Brakes
108.3%

8.0

Power Seats
79.9%

20.0
10.00

26.6

24.0

2018

2019

(Billions of yen)

50.0
40.0
30.0

10.0
0

MABUCHI MOTOR CO., LTD.

Power Window Lifters
89.9%

Sales by Main Application(Year-on-year change)

4.1
3.3
6.8

18.0

4.9
2.6
6.2

Others119.3%
Headlight Level Adjusters
81.3%

16.6

Air Conditioning Damper
Actuators
90.7%

20.0

7

Others
107.6%

Door Lock Actuators
92.3%
18.4

17.4

2018

2019

Mirrors (including folding)
94.5%

Annual Report 2019

Consumer andIndustrial Products

Consumer and Industrial Products Market

25.7%

Net sales in this market were 33.8 billion yen(a 12.9% decrease on a year-on-year basis).
•	Although midrange and high-end toothbrush segments remain strong,overall decline for motors for personal care products due to policy ofemphasizing profitability in certain applications (following a high-margin,
low-volume approach)•	Lower sales of motors for inkjet printers due to market contraction•	Sales in the Others category declined despite increases in sales of motors
for vacuum cleaners and housing equipment
Sales by Main Application(Billions of yen)

(Year-on-year change)

40.0

Others
94.9%

30.0

12.3
2.4
2.8

20.0

5.3
7.1

10.0

0

11.7
1.9
1.7
4.4
6.2

8.7

7.6

2018

2019

Thousands ofU.S. dollars

Millions of yen

AutomotiveProducts
Consumer andIndustrial Products
Total Sales2016

20172018

2019¥ 96,369 ¥100,132 ¥105,793 ¥104,196 ¥ 97,959
46,76440,541

Personal Care Products
87.2%(Millions of yen)

Net Sales by Application
2015

Multifunction Printers (MFP)and Laser Printers (LP)81.8%
Car CD Players
63.2%
Power Tools
83.8%
Inkjet Printers87.2%

41,122

38,86046,76440,541

96,369100,132

2015

2016

41,122

38,8602019

33,840$  894,113

33,840308,872¥143,134 ¥140,674 ¥146,915 ¥143,057 ¥131,799$1,202,985
U.S.$1 = ¥109.56

105,793

104,196

2017

2018

Consumer and Industrial Products

97,9592019

Automotive Products

Net Sales by Region
Thousands ofU.S. dollars

Millions of yen

2015Japan2016201720182019¥ 11,615 ¥ 12,010 ¥ 12,533 ¥ 13,590 ¥ 14,4242019$  131,654

North & Latin
America

17,204

17,36018,376

20,49923,013210,049

Europe29,262

30,11734,76633,99630,274

276,323

China

49,493

46,79048,74847,64040,665371,166

Asia PacificTotal Sales

35,55734,39632,492

27,330(Millions of yen)

23,421

213,773¥143,134 ¥140,674 ¥146,915 ¥143,057 ¥131,799$1,202,985

32,49235,55734,39649,493

46,79029,262

30,11734,766

17,204

17,36011,61512,0102015

2016

Asia Pacific

27,33023,421

48,74840,66533,99630,274

18,376

20,49923,013

12,533

13,59014,424

2017

2018

2019

China

North & Latin America

47,640EuropeJapan

U.S.$1 = ¥109.56* PW: Power window lifters PS: Power seats EPB: Electric parking brakes

8