iprice group Sdn. Bhd. (1113954-D)
Unit 13-9, The Boulevard Office
Lingkaran Syed Putra
Mid Valley City
59200 Kuala Lumpur, Malaysia

EMBARGO, HOLD UNTIL 15 December 2015
IPRICE GROUP RAISES $1.2 MILLION, TARGETS SERIES A FUNDING NEXTKUALA LUMPUR, 15 December 2015 – iprice group, Southeast Asia’s largest e-commerce
affiliate network, today announced the completion of a $1.2 million second round seedfunding. Existing funder Asia Venture Group (AVG) led the investment round withparticipation from 500 Startups, IMJ Investment Partners, Venturra, F2 Capital, andStartstrike Ventures. With the $1.2 million investment, iprice group has now raised a total of$1.75 million.
iprice group was founded in October 2014, and now serves over one million visits a monthacross seven markets – Malaysia (iprice.my), Indonesia (iprice.co.id), Singapore (iprice.sg),
Vietnam (iprice.vn), Thailand (ipricethailand.com), Philippines (iprice.ph), and Hong Kong(iprice.hk). In that same period, iprice group has signed on over 150 merchants to theplatform and now hosts a catalogue of over 15 million aggregated products.
iprice has set an aggressive goal to double those figures in the quarter, and has identified
mobile as the key driver to achieve this goal.
“Internet consumption in Asia is heavily driven by mobile platforms, and our traffic data
firmly backs this up. Apportioning part of this funding to enrich the mobile viewing
experience is, in our opinion, the most logical way to grow,” said David Chmelař, Chief
Executive Officer and Co-Founder, iprice group. “By mastering our mobile presence, ipricecan truly become the consumer brand for online shopping that we envision to be.”Besides the planned enhancements to mobile, iprice is also actively extending its couponand deal serving capabilities to media publishers around the region. The company has
already established exclusive partnerships with two of the region’s largest media groups –REV ASIA in Malaysia and Rappler in the Philippines – and is actively looking to grow thisnumber.
“Partnerships with media networks allow iprice to address an even wider audience. This not
only builds more traction with the consumer, but also helps iprice to grow its merchantnetwork by offering more coverage for their products and deals,” added Kai Kux, Managing
Director, Asia Venture Group. “By fully doubling-down on increasing traffic and growing ourrevenues, our next milestone will be receiving Series A funding.”

About iprice group (www.ipricegroup.com)
iprice group is the one stop shopping destination that allows consumers to easily find any
product online, in an intuitive and visual fashion. Since October 2014, the platform has been
established itself as leader in the segment across seven markets: Malaysia (iprice.my),Indonesia (iprice.co.id), Singapore (iprice.sg), Vietnam (iprice.vn), Thailand(ipricethailand.com), Philippines (iprice.ph), and Hong Kong (iprice.hk). iprice mission is tocreate the most delightful online shopping experience and aims to provide the widest
selection of products across all categories.

For further information, please contact:
Jessica Wong, Marketing & PR Manager
Phone Number: +603 2201 0233
Email: press@ipricegroup.com