Taste Sensing system Application Report No.4
Intelligent Sensor Technology, Inc.
The Taste sensing system TS-5000Z employs the same mechanism as that of the human tongue, converting the taste ofvarious substances in food and drugs into numerical data. The system is useful for “Marketing” “R&D” and“Advertisement”. Here are some actual examples used these fields.

Taste sensing system TS5000Z

Marketing Analysis:
There is an old saying: Know your enemy and know yourself; You need not fear a hundred battles.

Prior to new product development, marketing analysis is key in knowing what kinds ofof competitor products share the market. Visual taste information is essential to compare
values such as price, product features and quality.
Below examples shows the importance of knowing competitor taste positions to determine the target taste of a new productCorrelation between Taste and Price of ham produced in different countries

Italian

SpanishSpanishJapan-C
Bubble size indicates
priceJapan-A

Japan-B

Japan-D

Tsingtao(China)Sapporo Yebisu
Bavaria(Japan)(Netherlands)

Bitterness (Malt taste)

in development.

Taste map of world beer8

Organic
Lager(U.K.)

6Curuzcampo(Spain)
Suntory
Premium Malts(Japan)Carlsberg(Denmark)Köstritzer
Schwarzbier(B.R.D.)

Moretti(Italy)

4

Tiger(Singapore)

Bucanero(Cuba)
Hoegaarden White(Belgium)2

Primo Island
Lager (U.S.A.)-3-2-1

Budweiser(U.S.A.)

Mythos(Greece)

San Miguel(Philippines)

Guinness(Ireland)Asahi Super
Dry (Japan)

GrolschPremium(Netherlands)

Kirin Lager(Japan)SamuelSingha
Bintang
Adams(Thailand)(Indonesia)
Boston Lager(U.S.A.)
Kirin Ichiban(Japan)Löwenbräu(B.R.D.)

Castlemaine
XXXX
Kronenbourg166 (Australia)
4(France)

Corona(Mexico)Victoria Bitter(Australia)
333(Vietnam)

Carlton
Crown Lager
Heineken(Australia)(Netherlands)

Holsten(B.R.D.)

12Tecate(Mexico)

3-2Sourness(Dry taste)4

Bass
Pale Ale(U.K.)

5

6Lion
(Sri Lanka)

Moosehead Lager(Canada)

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R&D:
The objective taste data in numerical unit is very helpful to visualize the taste comparison between samples and target
products. We often hear from our customer that they sometimes lose objective judgement when they repeatedly taste many
samples during the food development stage. This system gives you objective and valuable hints and tips for your project
direction.

Bitterness(A) is similar to “100% butter”
in taste balance.

10Bitterness
fromminerals

-1

Umami

-2

-3

Target - 100% butter
Margarine sample (A)Margarine sample (B)Margarine sample (C)Richness

Saltiness

Develop new Margarine which has butter taste

Marketing Presentation: Data collected during analysis and R&D can be used directly in your AD presentation materials.

Taste data on food package

Flyer in supermarket

Internet order of Tofu. Choose your taste.

New Product Introduction:
Desktop Calorie measurement system
Simple 5 minute procedure

Disclaimer: This information is for reference only, and is not proof of absolute taste quality of samples, nor guarantee data repeat-ability.

Manufactured byDistributed byIntelligent Sensor Technology, Inc.

Higuchi inc.(Los Angeles office)5-1-1 Onna, Atsugi, Kanagawa, Japan 2430032

2281 W.205th St, Suite A-107, Torrance, CA 90501

taste.sensor@insent.co.jp

morinaga@usa.higuchi-group.com(T)+81-46-296-6609(T)310-212-7234

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