Roomie: a Media Proposing a New Lifestyle Based on the Home, andMediagene’s Group Company Launches International Mandarin EditionTNL Mediagene, a group company of Mediagene Inc. (Headquarters: Shibuya-ku, Tokyo; CEO:Motoko Imada), announced today (the 3rd) that its lifestyle media "Roomie" InternationalMandarin Edition (https://www.roomie.tw/) is oﬃcially launched. With the core concept of"The 'Beauty' Extended from Home," "Roomie" International Mandarin Edition is dedicated tosharing quality content related to "residences." It revolves around life, establishing aconnection between people and space, and opening up a new era of lifestyle aesthetics forreaders.

Mediagene Inc., which launched the original Japanese version of "Roomie," is a leading digitalmedia company in Japan, founded in 1998. Currently, owns several original and licensed
Japanese brands, including Gizmodo Japan, Business Insider Japan, Lifehacker Japan,Roomie and MASHING UP.
In May 2023, Mediagene Inc. merged with the pan-Asian digital media group, TNL MediaGroup, to form TNL Mediagene. This merger allows TNL Mediagene to provide high-qualityand independent news, business, technology, science, sports, dining, and lifestyle content
across Japan, Taiwan, and Southeast Asia. The launch of "Roomie" International Mandarin

Edition symbolizes TNL Mediagene's commitment to establishing a presence in both Taiwan
and Japan and expanding its reach to the Asian market.
Launched as a Japanese web media in 2012, "Roomie" has garnered over 5.4million loyal
readers, with the primary age group falling between 25 and 44 years old. The website receives
over 16 million monthly visits, making it a leading media outlet in Japan's lifestyle genre.
Specializing in introducing home appliances and daily necessities based on people's real-lifeexperiences, it also quickly features fashion items that are likely to become popular, often
sparking new trends. Its most popular section, "Every Person's Room," leads readers to unlock
the diverse styles of room decor, reﬂecting "Roomie's" commitment to providing high-quality
original content and attracting a large audience of lifestyle enthusiasts.
Joey Chung, CEO and Co-Founder of TNL Mediagene, stated, "For over twenty years,
Mediagene has deeply cultivated the Japanese market, establishing 'Roomie' as a leading
lifestyle media brand. Now, by combining Mediagene's strength in Japan with The News Lens'
inﬂuence in Taiwan and Southeast Asia, we will provide more diverse and higher-quality
content for Asian readers."
Motoko Imada, COO, President and Co-Founder of TNL Mediagene, commented, “This is thefirst time that Roomie has expanded overseas as a media brand of Mediagene by launching
the International Mandarin Edition. This marks a significant first step for Japanese media toenter the global market. I hope that Roomie, with its strengths in the e-commerce domain,
will succeed in the international Mandarin language market, and that this new challenge willcontribute to the growth of TNL Mediagene group.”
Mario Yang, Co-Founder and Chief Content Oﬃcer of TNL Mediagene, shared emotionally:"Ten years ago, we were just a small independent media outlet. Today, thanks to the collective
efforts of all our partners in Taiwan and Japan, we have achieved our goal of providing
Chinese readers around the world with more high-quality content. We look forward to thelaunch of the international Mandarin edition of Roomie, which we hope will bring more beautyand inspiration in home living styles to our readers. This is a very important milestone for us."Richard Lee, CTO of TNL Mediagene, also said, "We are excited to bring 'Roomie,' a media
brand beloved by Japanese readers, to Taiwan and introduce it to more Asian readers.
Through 'Roomie,' we hope to inspire more people to explore the 'beauty in life' and take thisopportunity to introduce Taiwanese readers to Japanese lifestyle aesthetics and details."

To better cater to Taiwanese readers' needs, 'Roomie' International Mandarin Edition will havea local editorial team. Readers will not only get first-hand information on Japanese homeaesthetics but also find lifestyle inspirations that align with the local context in Taiwan.
Besides content-writing, 'Roomie' International Mandarin Edition views social media
engagement as a key to expanding in the Asian market, aiming to strengthen brand recall bypresenting native content in various formats. In the future, 'Roomie' plans to collaborate withlocal brands and creators to launch cross-border projects, extending the aesthetics of homeliving to more diverse lifestyle areas.
The launch of 'Roomie' International Mandarin Edition marks a new strategic layout for TNLMediagene in the field of lifestyle aesthetics. Through this significant media brand, TNLMediagene will continue to cultivate the Asian market, bringing the essence of aesthetic
quality to a broad readership. 'Home' will no longer be just a place to live but an ideal realmof imagination that transcends borders, redefining the standards of "tasteful living" with'Roomie.'-▼About TNL Mediagene
TNL Mediagene is Asia’s next-generation media company built around a portfolio of diverseand trusted digital media brands and a suite of AI-powered advertising and data analytics
solutions. TNL Mediagene offers a wide-range of trusted digital media content in Japanese,
Chinese and English to audiences primarily in Japan and Taiwan, with a vision to expand into
other key East and Southeast Asian markets, and provides a suite of AI-powered advertisingand data analytics technology tools and digital studio solutions that allow advertisers toconnect with Millennials and Gen Zers in Asia. Its market-leading mobile ad network, data
analytics and AI-powered advertising services allow the group to adeptly capture and offer
advertisers and marketing customers deep user insights through zero-, first- and secondparty databases and higher ROAS.
At the end of February 2024, TNL Mediagene’s 22 media brands in Japan and Taiwan deliver
high-quality, independent digital media content on subjects ranging from news and business,
B2B media, technology and lifestyle and food to sports and entertainment. The company hasoﬃces in Japan, Taiwan and Hong Kong. Its investors include North Base Media; YouTube
co-founder Steve Chen; Twitch co-founder Kevin Lin; Silicon Valley investor Tim Draper;
Japanese digital advertising agency D.A. Consortium Inc.; and Yasuyoshi Yanagisawa, CEO

of FAN Communications Inc. It has announced plans to go public on Nasdaq via a merger
with Blue Ocean Acquisition Corp. (Nasdaq: BOCN).
https://www.tnlmediagene.com/▼About Mediagene Inc.
Mediagene operates a total of 18 brands, including 15 media tailored for specific target
communities and 3 commerce services. Our portfolio features Business Insider Japan,
offering economic news for millennials; Gizmodo Japan, which covers tech and new
products; MASHING UP, a community-driven media focused on fostering an inclusive future;
and Machi-ya, a crowdfunding service specializing in gadgets.
https://www.mediagene.co.jp/
For further information, please contact
Mediagene Inc. Public Relations
https://www.mediagene.co.jp/about#contact