2023 中国义乌进口商品博览会
2023 China Yiwu Imported Commodities Fair

Date: November13th-15th, 2023
Venue: Yiwu International Expo Centre, Zhejiang, China
Branch Venue:
Yiwu China Imported Commodities Trade Plaza
Yiwu China Imported Commodities Mall
Yiwu China ICMALL Imported Life Style Mart
Supporter: Zhejiang Provincial People’s Government
Hosts:
China Chamber of International Commerce
China General Chamber of Commerce
Organizers:
Foreign Trade Development Office of Ministry of Commerce of the People’s Republic of China
Department of Commerce of Zhejiang Province
China Council for the Promotion of International Trade Zhejiang Provincial Committee
Yiwu Municipal People’s Government
Executive Agency:
Yiwu China Commodity City Exhibition Co., Ltd.
时间：2023 年 11 月 13-15 日
地点：中国义乌国际博览中心
分会场：义乌中国进口商品城孵化区、义乌中国进口商品城、爱喜猫宾王旗舰店支持单位：浙江省人民政府
主办单位：中国国际商会、中国商业联合会
承办单位：商务部外贸发展局、中国国际贸易促进委员会浙江省委员会、义乌市人民政府
展务执行机构：义乌中国小商品城展览股份有限公司

Fair Overview
As a professional exhibiting platform for imported daily consumer goods, China Yiwu
Imported Commodities Fair was founded in 2012, and upgraded into national level exhibition in2015, to further correspond to the “Belt and Road” proposal of China and contribute to thebuilding of Yiwu China Imported Commodities City. The fair focuses on the quality of exhibitors
and buyers, provides perfect ground service, and has rapidly developed into one of the mosteffective and promising exhibitions in the industry. In June 2016, China Yiwu Imported-1-Commodities Fair was approved by UFI as the first imported commodities fair in its list, and won
the title of “China Top 10 Most Distinctive Fairs”, “Zhejiang Top 10 Brand Fairs”, and “China
Top 10 Influential Fairs” in these years.

基本概况
中国义乌进口商品博览会前身为义乌进口展，创办于 2012 年，是进口日用消费品的专业展览平台。2015 年，为进一步响应国家“一带一路”倡议，积极推进义新欧及义甬舟大通道的建设，努力打造义乌“中国进口商品城”，进口展升级为中国义乌进口商品博览会，展会办
展规格逐年提升，参展企业及产品不断丰富，品牌效应日益凸显，已成为国外日用消费品进入中国的市场首选展贸平台之一，先后荣获“中国十佳优秀特色展会”、“浙江省十大品牌博览会”、“中国十大影响力展会”等殊荣。2016 年 6 月，中国义乌进口商品博览会成功通过全球展览业协会（UFI）的认证，是全国首个通过该认证的进口消费类主题展会。

Scope of Exhibits
参展范围Imported Consumer Goods:■Household Articles ■Maternal&Child Products ■Beauty&Skin Care ■Art-crafts&Ornaments■Electric Appliances&Digital Equipments ■Food&Beverages ■Liquor&Alcoholic Beverage■Health Care Products ■Fashion Accessories ■Creative Toys ■Culture&Official Article■Sports&Entertainment Products ■Garments&Accessories ■Building Materials进口消费品：■家居用品 ■母婴用品 ■美妆个护 ■工艺品礼品 ■数码家电 ■食品饮料■保健品■时尚饰品 ■创意玩具 ■文化办公■运动休闲 ■服饰及配件 ■建筑材料

Import Trade Service:■E-business Trading Platform ■ International Logistics Company■Import Trade Supply Chain Platform ■ Free Trade Zone
■Bonded Area ■ Duty-free Stores ■ Import Trading Service Agency
进口贸易服务商：■跨境电商平台 ■国际物流企业 ■进口贸易供应链平台■自贸区 ■保税区 ■免税店 ■进口贸易服务机构

-2-■酒类International Economic and Trade Cooperation:■National & City Image Display ■High-tech Display ■Financial&Consulting Services■Cultural Tourism Publicity ■Commercial Trade Cooperation■Industrial Investment Promotion
国际经贸合作类：■国家及城市形象展示 ■高新技术展示 ■金融及咨询服务■文化旅游宣传 ■商业贸易合作 ■产业投资推介Why Yiwu
参展优势
1.World's Capital of Small Commodities
President Xi Jinping has introduced Yiwu on
many diplomatic occasions. When addressing
the closing ceremony of the High-level
Dialogue

BetweenChineseand African

Leaders and Business Representatives and the
5th Conference of Chinese and African
Entrepreneurs in December 2015, Xiheralded Yiwu as the World's Capital of SmallCommodities.In November 2014, during his visit to Yiwu, Premier Li Keqiang likened the city'ssmall commodity market to a "business card of China", and the grand view of Yiwu International
Trade Mart to the splendour of the classic painting-Along the River During the Qingming Festival.
世界小商品之都习近平主席多次在国际外交场合推介义乌，2015 年 12 月，在出席中非领导人与工商界代表
高层对话会暨第五届中非企业家大会闭幕式时，
为义乌定位世界“小商品之都”。2014 年 11 月，
李克强总理莅临义乌视察，称赞义乌小商品市
场是中国名片，义乌商贸城堪称当代“义乌上河图”。
2. A commercial city brimming with business opportunities

Yiwu’s market has a business area of more than 6.4 million square meters with 75,000 retail-3-

booths and more than 2.1 million types of commodities under 26 major categories. It has been
hailed as the world's largest wholesale market for small commodities by internationalorganizations, such as the United Nations, the World Bank, and Morgan Stanley.
商机无限的商贸城市义乌市场经营面积 640 余万平方米、经营商位 7.5 万个，汇集 26 个大类，210 多万种商品，被联合国、世界银行、摩根士丹利等世界权威机构称为“全球最大的小商品批发市场”。

3.An open city integrating into the world

Yiwu is opening up to the world, expandingits global presence, andbecoming
animportant"Belt and Road" hub. In 2020, 974 YXE freight trains were sent out carrying
80,392 containers, making it the No. 4 freight train by the number of trains operated in theyear. Now,14 routes are available for Yiwu-Xinjiang-Europefreight trains.
融入全球的开放城市义乌敞开怀抱加强国际合作，拓展海外布局，努力构建高质量新格局的“一带一路”重要枢纽城市。2020 年开行“义新欧”中欧班列 974 列，发运 80392 个标箱，开行班列总量跃居全国第 4，线路增至 14 条。
4. AN INTERNATIONAL EXHIBITION CITY
Yiwu holds over 130 different events every year,
including the China Yiwu International Commodities
Fair, the China Yiwu Cultural Products Trade Fair &the China International Tourism Commodities Fair,
the China Yiwu International Forest Products Fair, andother exhibitions at national level. In fact, Yiwu israted as one of China's Top Ten Exhibition Cities. Yiwu has also successfully held many forums ofinternational significance, including the Silk Road Economic Belt Cities International Forum, theForum on West Africa and North Asia, and the Sino-Czech Coordination "the Belt and Road"-4-Cooperation Planning Work Conference.
国际会展城市义乌每年举办各类会展活动超过 130 个，包括义博会、文旅会、森博会等国家级展会，被评为中国十大会展名城。成功举办了丝绸之路经济带城市国际论坛、西非北亚论坛、中捷协调
推动“一带一路”合作规划工作会议等重大国际性论坛。
4. FULLY-COVERED PROMOTION■ Media Authority: CCTV, People’s Daily, PR Newswire, Interfax, etc;
■ New Media Platforms: FACEBOOK, LINKEDIN, INS, TWITTER, WeChat, Microblog, Red,Tik Tok etc;
■ Network Report: Net Ease, The Paper, Tecent, Sina, iFENG, CBN, Toutiao, etc;
■ Official Roadshow: Domestic Free Trade Zones, Bonded Zones, Border Trading Ports, ImportSpecialized Markets, Import Distributing Centre, etc;
■ Strategic Partners: Promotion Council for Indian Handicrafts & Gifts, Trade and Investment
Bureau of Aragon, Spain.
全方位的展会宣传■ 央视、人民日报、美通社、国际文传电讯社等传统媒体全面推广；■ FACEBOOK、LINKEDIN、INS、TWITTER、微信、微博、小红书、抖音等新媒体平台深度宣传；■ 网易、澎湃、腾讯、新浪、凤凰、第一财经、今日头条等网络媒体报道；■ 国内自贸区、保税区、边贸口岸、进口专业市场等进口商品集散地专场推介；■ 印度手工艺品及礼品工艺促进委员会、西班牙阿拉贡自治区对外局等机构战略合作。
5. HIGH-QUALITY SERVICE■ Large Professional Buyers’ Groups from domestic and overseas;■ Mega-database Exhibition Call Center: One-to-One marketing to precisely invite theprofessional buyers;■ Diversified Matchmaking Meetings face directly to the import distributors;■ Multiple Promoting Platforms: like “Belt and Road” Overseas New Products Launch Event, etc;
show high quality of exhibitors’ and products images.
高质量的展会服务■ 联动境内外行业商协会等专业机构，组织大型商超、专业市场买家团；-5-■ 挖掘呼叫中心百万级数据库资源，一对一精准邀约专业买家；■ 组织多场采洽会，直面进口分销商；■ 搭建“一带一路”海外新品发布会等官方推介平台，展示优质企业及产品形象。

Previous Exhibition Review
往届回顾
The 2020 China Yiwu Imported Commodities Fair, taking “Hundreds of nations garther in Yiwu,
sharing the new era of free trade” as its theme, has set up 2,020 international standard booths in
50,000 square meters of ground space. 78 countries and regions were displayed in 5 grand halls:
Lifestyles Hall(Wine&Coffee), Asian Hall, European Hall, American&Oceania&African Hall&International Friendship Cities Exchange Area, and Lifestyles Hall(Building-materials),
including Russia, Poland, Enosis, Romania, Turkey, India, Malaysia, Thailand, Iran, Sri Lanka,
Armenia and other 41 countries alone the Belt and Road. The total number of visitors and buyers
reached 80,000, of which 29,807 were professional buyers. There were 58 buyers and 100
suppliers in the offline procurement fair. In addition to the one-to-one negotiation opportunities,
the exhibition also provided translation and information collection services for custonmers,building a zero-distance, zero-time, low-cost and high-efficiency trading docking platform.
2020 中国义乌进口商品博览会以“百国万商聚义乌，共享自贸新时代”为主题，共组织国际标准展位 2020 个，展览面积 5 万平方米，分设品质生活馆（葡萄酒&咖啡）、亚洲馆、欧洲馆、美大非&友城交流馆及品质生活馆（家居建材）五个主题馆，吸引了来自 78 个国家
和地区，其中包括俄罗斯、波兰、希腊、罗马尼亚、土耳其、印度、马来西亚、泰国、伊朗、斯里兰卡、亚美尼亚等 41 个“一带一路”合作倡议沿线国家和地区。参观者、采购商累计
达 8 万人次，其中专业采购商 3 万人。现场举办线下采购洽谈会,到会采购商 58 家，参会供应商 100 家。除一对一的洽谈机会外，本届展会还全程为客商提供翻译以及信息收集服务，
搭建起零距离、无时差、低成本、高效率的贸易对接平台。

-6-

Exhibitors/ Buyers Data Analysis
参展商/采购商数据分析
Category of Exhibitors’ Trade参展商贸易性质Buyers’ Structure
采购商构成图

-7-Buyers’ Interested Exhibits
采购商感兴趣的产品类别统计

How to Apply
如何参展
Preferential policy for 2023 China Yiwu Imported Commodities Fair：● Booth Charge ● Agencies’ Policy
Specific Policies Consultant：Asia: +86-579-85415475
Japan & Korea: +86-579-85415012
Europe: +86-579-85415666
America/Africa/Oceania/Comprehensive trade service: +86-579-85415491
Hong Kong/Macao/Taiwan (China): +86-579-85415492
Fax: +86-579-85415077 Website: www.importfair.cn
Email: import@yiwufair.com
Address: Yiwu International Expo Centre, No.59, Zongze East Road, Yiwu, Zhejiang
2023 中国义乌进口商品博览会参展特惠政策：● 展位费 ● 团组优惠
具体政策咨询请联系：
亚洲：+86-579-85415475
日韩：+86-579-85415012
欧洲：+86-579-85415666
美洲/非洲/大洋洲/综合贸易服务商：+86-579-85415491
港澳台地区：+86-579-85415492 传真：+86-579-85415077
网址：www.importfair.cn
电子邮箱：import@yiwufair.com
地址：浙江省义乌市宗泽东路 59 号义乌国际博览中心-8-

Procedure
Application Materials Submitting---Application Materials verifying---BoothAllocation---Remittance---Booth Confirmation
参展流程提交报名材料——组委会审核——选取展位——支付参展费用——确认展位
Payment
1. Remittance Account:
Beneficiary Bank: Bank of China Zhejiang BranchSwift Code：BKCHCNBJ910
Beneficiary Name:Zhejiang International Trade&Exhibition Co., Ltd.
Account No.: 353258326698
Add: 18F.,Guodu Business Building,Fengqi Road,Hangzhou,Zhejiang,China
RMB only, and the currency exchange fee shall be covered by exhibitors.
2. To pay in cash on the fair charging spot of the organizing committee and issue the formal
invoice.
支付方式
开户名称：浙江省国际贸易展览有限公司
开户银行：中国银行浙江省分行
银行账号：353258326698
电汇或支票转款汇入组委会指定帐号；现金直接交至组委会展览部现场收费点，并开具正式发票；不提倡客户自行将现金存入银行（即现金交纳单），若有使用现金交纳单的，必须在 5 个工
作日内将“现金交纳单”原件送到组委会展览部现场收费点并开具正式发票。

-9-

Our Exhibitors (Part）
我们的展商品牌（部分）- 10 -

Our Media Partners (Part）
我们的推广伙伴（部分）- 11 -