Media Release
For Immediate Release

THOMSON MEDICAL CENTRE PARTNERS SUPERFOOD BRAND KINMEMAITO ENHANCE PATIENT CARE
Singapore, 30 June 2017 – Thomson Medical Centre, a leading private healthcare group, haspartnered with Japanese superfood brand Kinmemai to provide optimal nutrition to mothers through its
in-patient meals, Thomson Retail Pharmacy and Thomson Confinement Food service, an initiative thatprovides food and nutrition directly to the homes of recuperating mothers after childbirth.
The one-year partnership will commence from the second week of July and is in line with Thomson
Medical’s aim to deliver the highest quality of medical treatment and personalised care to its patientsduring pregnancy and beyond. The hospital’s in-house team of nutrition experts will incorporate
Kinmemai’s gourmet specialty rice, Kinmemai Better White™ and Kinmemai Better Brown™, into
their menus to augment the nutritional value of every meal and aid mothers in their journey to recovery.
“After giving birth, it is vital to maintain good nutritional habits to support healing, and to fulfil the nutrient
needs of a new mother who is caring for herself and her newborn. In addition, breastfeeding mothers
require more energy, protein, calcium, vitamin A, C and E as compared to other non-pregnant, nonbreastfeeding mothers. A greater amount of B vitamins are required through their daily diet due toincreased energy needs, and because they are not stored in the body. Therefore, an adequate andbalanced diet is especially important in optimising mothers’ postpartum nutritional status, and also toensure the good quality and sufficient quantity of breast milk production to support their baby’s growthand development,” said Ms Law Chin Chin, Senior Dietitian with Thomson Medical Centre.
Kinmemai is exclusively manufactured by leading Japanese rice-buffing machinery company Toyo Rice
Corporation. Nearly six decades of research and development has gone into perfecting its patented riceprocessing technology known as the Kinmemai Process that enhances the taste and nutritional profileof rice. Kinmemai rice is a great source of nutrients as they are packed full of vitamins B1, B6, E, B3(Niacin), and folic acid. Kinmemai Better White™ even contains six times more lipopolysaccharides(LPS) than conventional white rice, a natural booster for the immune system to help stay healthy andfight illness.
“As a company, we are committed to instill healthy living and reintroduce rice as more than just a staple
food, but an essential source of daily vitamins and nutrients. Unlike traditional rice polishing techniquesthat rob rice grains of its nutritious components, Kinmemai’s gentle and precise polishing process isable to retain its beneficial elements. We are already seeing how beneficial the rice has been toimproving the health of consumers in Japan, and we are pleased to collaborate with Thomson Medical
to share the benefits with women in all stages of maternity,” said Mr Keiji Saika, President and Head of
Research & Development for Toyo Rice Corporation.
Ms Mega Shuen, Acting CEO of Thomson Medical shares, “We are excited with the opportunity to workwith Toyo Rice Corporation on this initiative to bring better nutrition to our patients and be the first
hospital in Singapore to serve Kinmemai rice. A well-balanced nutrition especially from conception,
during pregnancy, childbirth, and beyond is critical to the well-being of the mother and baby. We areexcited to make Kinmemai rice available to our patients during their stay in the hospital as well as
through our confinement food home delivery service.”--About Thomson Medical Pte Ltd
Incorporated in 1979, Thomson Medical is one of Singapore’s leading providers of healthcare services
for women and children. It owns and operates Thomson Medical Centre, a fully integrated hospital thatprovides a comprehensive range of facilities and services with a focus on obstetrics and gynaecology(O&G) and paediatric services.
Over the years, Thomson Medical has expanded its operations to include new areas of specialties andservices to care for women beyond maternity and their families across generations.
For more information, please visit: www.thomsonmedical.com
For more information on Thomson Confinement Food service, please visit: www.thomsonbaby.com
About Kinmemai
Kinmemai is the world’s first health-inspired Japanese-made, rinse-free gourmet rice. Manufactured
through the patented Kinmemai process, which enhances both the taste and nutrition of tender ricegrains, Kinmemai aims to reintroduce rice as more than just a staple food, but an essential source ofdaily vitamins and nutrients.
The brand’s mission is to promote healthy living through good nutritious habits, and an eco-environment
through its rinse-free technology that dramatically reduces water wastage.
For more information, please visit: www.kinmemai.com
Media Contact Information
Warren Wu, Corporate Marketing and Communications, Thomson Medical Pte Ltd
x Phone: +65 6511 3147 or +65 9170 0175
x Email: warrenwu@thomsonmedical.com
Zaim Zahari, Account Manager, Cohn & Wolfe Singapore on behalf of Kinmemai
x Phone: +65 6909 2571 or +65 9800 7127
x Email: zaim.zahari@cohnwolfe.com