May 20, 2010
Sony Financial Holdings Inc.

Sony Life's Supplementary Data for the Year Ended March 31, 2010
at Press Conference(1) Sales Results(Millions of yen)

For the six months ended
September 30, 2009

For the year ended
March 31, 2009

For the year ended
March 31, 2010

3,873,710
1.9%
1,818,481-4.0%
4,049,237
4.5%
New policy amount
Policy amount in force
32,517,660
3.2%
32,897,543
2.6%
33,470,762
2.9%
Lapse and surrender amount
2,135,179
15.4%
1,060,584
8.3%
2,342,465
9.7%
Lapse and surrender rate
6.79%
+0.67 ppt
3.27%
+0.16 ppt
7.21%
+0.42 ppt
Income from insurance premiums
662,0112.1%
339,3593.8%
700,101
5.8%
Individual life insurance and653,538
2.1%
334,9423.6%
691,083
5.7%
Group insurance and annuities
7,104
-0.3%
3,537
0.8%
7,084
-0.3%
Annualized premiums of new policies
61,693-2.8%
32,0293.5%
68,78011.5%
Of which third-sector products
13,443
0.6%
7,715
18.5%
16,264
21.0%
Annualized premiums of policies in
547,898
3.4%
558,470
3.2%
573,331
4.6%
Of which third-sector products
126,6623.1%
129,658
4.1%
133,023
5.0%
Notes:
1. The above figures excluding income from insurance premiums represent total amounts of individual life insurance and individual annuities.
2. Lapse and surrender amount as well as lapse and surrender rate do not include reinstatement.
3. Annualized premiums are for individual life insurance and individual annuities. Annualized premiums refer to an amount that is calculated by multiplying individual
premium amounts by a coefficient that differs depending on the premium payment methods, thereby converting the figure to a per-year premium. (For single-payment
policies, premiums are divided by the coverage period.)(2) Assets
As of March 31, 2009
3,810,929
5,326
15.1%
2,060.5%(millions of yen)
Total assets(100 millions of yen)
Adjusted net asset
Adjusted net asset / General account asset
Solvency margin ratio

As of September 30, 2009

4.1%
-13.0%-3.2 ppt+312.6 ppt

4,042,028
5,635
15.2%
2,433.8%

As of March 31, 2010

6.8%
3.5%
-0.5 ppt+768.4 ppt

4,286,540
5,634
14.4%
2,637.3%

12.5%
5.8%
-0.7 ppt+576.8 ppt

Note: Adjusted net asset is calculated base on the regulatory standard.

(3) Core Profit / Negative Spread / Investment yield
For the year ended March 31, 2009
Core profit

38,005

61.2%(Millions of yen)

For the year ended March 31, 2010
64,517

69.8%

Forecast for the year ending March 31, 2011

Decrease a little(100 millions of yen)

For the year ended March 31, 2009
Negative spread213(54)

For the year ended March 31, 2010
115(98)For the year ended March 31, 2009

For the year ended March 31, 20101.90%
1.11%
2.59%

2.17%
2.54%
2.51%

Investment yield for core profit
Investment yield - General accountAssumed interest rate

Forecast for the year ending March 31, 2011

Decrease
Forecast for the year ending March 31, 2011

UpDownDown(4) Policy and Other Reserves(Millions of yen)

As of March 31, 2009
Policy reserve(excluding contingency reserve)
General account(excluding contingency reserve)
Separate account(excluding contingency reserve)
Reserve for price fluctuations
Contingency reserve
Contingency reserve 1
Contingency reserve 2
Contingency reserve 3
Contingency reserve 4Contingency reserve fundPrice fluctuations reserve fund

As of September 30, 2009

As of March 31, 2010

3,546,884

233,6013,740,344

288,771

3,937,113

390,228

3,278,505

262,816

3,416,439

259,078

3,573,675

295,170

268,378(29,214)323,905

29,693

363,437

95,0583,653
45,491
17,217
14,980
8,471
4,822
-

(20,446)(16,315)644(18,853)
1,741
151)
)

6,379
46,951
17,497
15,031
9,471
4,951
-

(18,289)(16,339)588(18,927)
1,861138))

9,637
48,497
17,86915,133
10,4895,004-

5,984
3,005652
153
2,018181))(((((5) Unrealized Gains/Losses(Millions of yen)

As of March 31, 2009
Securities
Domestic stocks
Domestic bonds
Foreign securities
Real estate
Notes:((50,905
1,421
53,860△ 3,805
27,038

As of September 30, 2009

(76,952)(49,453)(29,635)
5,732
(154)

56,813
7,795
47,273797
28,092

20,877(16,402)25,336
12,972(381)

As of March 31, 2010
19,947
10,45937
7,853
11,072

1. Net unrealized gains on securities are calculated as the difference between the carrying value before mark-to-market and the fair market value for securities with market value,other than trading-purpose securities. (The amount includes “monetary trusts,” but excludes trading-purpose securities.)
2. Real estate is for domestic real estate, including land lease right, and the amount is the level after revaluation.

1(30,957)
9,037(53,822)
11,658(15,965)

(6) Investment Results and Plans(Millions of yen)

Plan for the year
For the year ended
ending March 31,March 31, 2010
2011
Flat
68,9643708
Increase
3,295,356
336992
Flat
21,151992
Flat
57,843(43,988)
Flat
87,840(18,310)

Domestic stocks
Domestic bonds
Foreign stocks
Foreign bonds
Real estate
Note: （） indicates the amount of increase / decrease compared to the previous fiscal year.

(7) Level of Indices where Unrealized Gains/Losses on Assets are Break-even
As ofMarch 31, 2011
Domestic stocks (NIKKEI Average）
9,167 yenDomestic stocks (TOPIX)
809 points
Domestic bonds
1.7 %Foreign securities(8) Forecast for the Year Ending March 31, 2010
(Millions of yen)
ForecastIncrease
Increase
Increase

Income from insurance premiums
Annualized premiums for policies in force
Policy amount in force(9) Cross Holdings with Domestic Banksi) Contributions from Domestic Banks(Millions of yen)

Funds
Subordinated Loans and Debentures

AmountNone
Noneii) Contributions to Domestic Banks(Millions of yen)

Bank Stocks
Subordinated Loans and Debentures

AmountNone
None(10) Number of Employees
As of March 31, 2009
4,362
1,237

Sales employees
Administrative personnel

As of September 30, 2009
2.7%
10.1%

4,441
1,302

As of March 31, 2010

3.3%
10.8%

4,5171,354

3.6%
9.5%

(11) Over-the-Counter Sales through Banks （Sony Life's sales of OTC through banks are only for individual annuities products)
Sales since start of OTC sales through banks
For the year ended
For the year ended
From October 2002 to March 2010
March 31, 2009
March 31, 2010
Number of new policies(Number)
97-73.5%-22.2%
96
Variable annuities
Insurance premiums(Millions of yen)
47-90.5%74.1%
148
Number of new policies(Number)
42
29-16.0%-31.0%
212
Fixed annuities
Insurance premiums(Millions of yen)
59
31
13.0%
-46.4%
230
Notes: Figures on the above table excludes operating performance of AEGON Sony Life Insurace Co., Ltd.

Single premium whole Number of new policies
life insurance
Insurance premiums(Millions of yen)

Number of new policies
Single premium
endowment insurance Insurance premiums(Millions of yen)

Products completely cleared(Number)(Number)

For the year ended
March 31, 2009((((-)-)-)-)For the year ended
March 31, 2009

For the year ended
March 31, 2010((4(15(For the year ended
March 31, 2010

Sales since start of OTC sales through banks
From December 2005 to March 2010-)-)-)-)

415
Sales since start of OTC sales through banks
From December 2007 to March 2010(-)(-)
(Number)
57
Single premium Number of new policies
life insurance Insurance premiums(-)(-)(Million Yen)
169
Level premium Number of new policies(-)
23300.0%(Number)
4936
plan term life(-)
633.5%
Insurance premiums(Million Yen)
19
146
insurance
Notes:* Insurance premiums refer to single premium amount for single-payment policies, and a figure converted to a per-year premium for other policies.
** Number of new policies for the year ended March 31, 2010 includeds Interest rate-sensitive whole life insurance, Semi-participating whole life nursing-care insurance,
Comprehensive medical insurance and Semi-participating educational endowment insurance.

257
169
940
166

Appendix
Other (for the Year Ended March 31, 2010)
Measures against Reoccurrence of Non-payment Issues
Of measures enacted to prevent recurrence, major measures introduced during the current fiscal year include the following.
Sony Life has developed an extensive system to improve drastically the flow of operations when assessing payments.
- In April 2008, the company completed extensive system developments, such as major revisions to its process flow and substantial upgrades to the precision ofinputting information involving requested documents (approximately ¥1.0 billion).
- Sony Life is currently undertaking large-scale system developments to enhance the information provided at the time of payment
and to raise operational efficiency.

Holdings of Securitized Papers and Other Sub-prime Related Investments(100 millions of yen)

As of March 31, 2010
Fair Value

Unrealized gains/losses

Gains/Losses recorded inincome79（ － ）－－－－－－－
79

(8)
（ － ）
－－－－－－－(8)As of March 31, 2009

Total securitized papers
Of which, sub-prime linkedSPEs
CDO
Other Subprime or Alt-A exposure
CMBSs
Leveraged Finance
RMBS
Credit Link Note/Loans
Others498（ － ）－－－－－－－498

604
（ － ）
－－－－－－－604<Reference>
The above "Others" consists of principal protected 30 year notes with NIKKEI 225 index linked coupon (fair market value of ¥49.8 billion andunrealized gains of ¥7.9 billion as of March 31, 2010), principal protected 30 year notes with NIKKEI 225 index linked coupon (fair market valueof \41.2 billion as of March 31, 2009) and convertible bond repackage notes (fair market value of ¥19.1 billion as of March 31, 2009).
* These amounts are included in “Net unrealized gains/losses on other securities, (before taxes)” of Sony Life as of March 31, 2010.

Provision for (Reversal of) policy reserve of the general account assets for minimum guarantee for variable annuities and others(100 millions of yen)

Provision for (Reversal of) policy reserve of thegeneral account assets for minimum guarantee forvariable annuities and others

For the year ended
March 31, 2009

For the six months
ended September 30,2009

80

(5)

For the year ended
March 31, 20107