【Intage Original Survey】

Confidential

ASEAN New Normal＜Quantitative survey＞
How do we feel and act in the world
after the new coronavirus?
Capturing business opportunities after a game change

Disclaimer
 This document was made for the purpose of discussion and examination inyour company, and we do not guarantee the possibility.
 This document is made based on your offered materials, our internal
information, and general information that we judged to be able to trust, but
we do not guarantee the credibility, accuracy and integrity.
And also it may contain our subjective opinion.
 This document is made for your internal use only. It may contain
information that has not been approved for publication as a document to theoutside. We are not responsible for the use of the content.

June 22, 2020.
West Japan BranchCenter for Co-Creating the FutureALL CONTENTS❶

Key message❷

The basic information―Actual situation of infected people with new corona in various countries―Basic information on each country❸

Research design❹

Health and hygiene

❺

Food

❻

Work and lifestyle (consumption)❼

Childcare & Beauty❽

Mobility❾

Values of consumers

Copyright© 2020 INTAGE Inc. All Rights Reserved.

1

❶

Key messages and suggestions for the New Normal①【Changes in the sense of distance between people and society】
Reviews of the concept of distance from the people andsociety around you is underway.
【New Normal 】
The evaluation of company's activities on social issues influences
the choice of brand (product).

②【Changes in clean consciousness】
Generating and raising awareness of disease prevention and hygiene、
the true value for importance of “health” is called into question.
【New Normal】
Take action to prevent getting sick for people around you.
IN:
Behavior that enhances "immunity" from inside the body.
OUT: Action to enjoy "fashionable mask" for hygiene.

③【Changes in sense of time】
The idea of time changes in proportion to the distance, and it becomesroutine.
【New Normal】
Diversifying styles that face working, shopping, eating, socializing, and religion.
Shorter distance: remote work, delivery, EC
Longer hours: time for husband and wife, cooking time, urban farming
Copyright© 2020 INTAGE Inc. All Rights Reserved.

2❷

Basic information about each country'Basic information' for understanding the countries surveyed: population (city, country, composition), GDP per capita, religion

Country
Population（Unit:

270.6

96.5

69.6

329.1

126.1

JABODETABEK：
31,713※2

Ho Chi Minh City：
8,598※3
Hanoi：7,520

Greater Bangkok：
11,562※4

NY：8,538
LA：3,976

3,847

2,342

6,595

60,055

1 million people）※1

Population of thecity（Unit: 1,000
people)GDP per capita:
country（In U.S.
dollars）

1 city and 3
prefectures(Tokyo,※1

Kanagawa, Chiba and Saitama)※1

36,58438,402※1

Population
Composition（population
pyramid） ※5

Religion (rate)

Islam
Christianity
Others87％
Buddhism10％
Others3％※6※1：Statistic Bureau https://www.stat.go.jp/ ※2：JETRO https://www.jetro.go.jp/※4：Ministry of Land, Infrastructure, Transport and Tourism https://www.mlit.go.jp/※8： https://news.gallup.com/poll/200186/five-key-findings-religion.aspx

Copyright© 2020 INTAGE Inc. All Rights Reserved.

80％
20％

※2

Buddhism
Islam

94％
5％

※6

Christianity
OthersNo religion

72％
10％
18％
※7

ShintoBuddhism
Christianity
Others※3：GENERAL STATISTICS OFFICE of VIET NAM https://www.gso.gov.vn/Default_en.aspx?tabid=491※5：PopulationPyramid.net https://www.populationpyramid.net/ ※6：Ministry of Foreign Affairs https://www.mofa.go.jp/mofaj/

3

48％
47％
１％
※1
４％

❷❷ ASEANでのコロナウィルス感染実態
Actual situation of infected people (Jakarta)

5,000

0

Mar 15
3月15日

Mar 22
3月22日

Mar 29
3月29日

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Apr 5
4月5日

PSBB Massive social regulations (Apr. 10))

10,000Declaration of a state of emergency (Mar. 20)

15,000First infected person (Mar. 2)

20,000

Shortened operation time of public transportationin Transjakarta and other areas (Mar. 16)

25,000Foreigners banned from entering the country(Apr. 2)30,000

PSBB

Apr 12
4月12日

Apr 194月19日

Apr 26
4月26日

4

May 3
5月3日

May
10
5月10日

May
17
5月17日

May 26
5月26日

Jun 1
6月1日

Possibility of lifting the PSBB major social restrictions (July 2)

April 23 - May 23, Ramadan

35,000Mitigating of Worship Activities(June 5)

（Number of people）

Entry and exit restrictions to Jakarta(May 14)PSBB : Massive social regulations
・No lockdown
・Nightclubs, spas and cinemas closed, restaurants open for takeaway and delivery only・Supermarkets are open as usual
・Limited use of private vehicles, no ride sharing
・The prohibition against working at workplaces and offices In principle.

Mall Reopen (June 15)
Office reopened with 50%of the number of worker (June 8)

Special Capital Region of Jakarta

Jun 7
6月7日

※Information as of June 7, 2020❷❷ ASEANでのコロナウィルス感染実態
Actual situation of infected people (Ho Chi Minh City/Hanoi)
Ho Chi Minh City/Hanoi

Recreational facilities reopened (May 7)

Route bus service reostared (May 4)

Elementary and middle schools restarted(May 4)Social sequestration

Store Reopened.
Infection prevention
measures are a
prerequisite (April 24)

100

Declaration of nationwide epidemic.
Start for social sequestration measures(Apr. 1)
Except for food and drug sales,
all operations are suspended (Mar. 28)

150

Prohibition of entry by foreigners (Mar. 22)

200First infected person (Jan. 23)

250

Domestic epidemic declaration (Feb. 1)

300

Business suspension of entertainment facilities(Mar 15)350

Business suspension of restaurants, gyms, etc.
(Mar. 24)

（Number of people）

Mitigation of social sequestration measures(Apr. 23)

Social sequestration measures
・Service businesses other than daily necessities, public transportation stopped
and meetings restricted.It does not control the movement of people.
・The prohibition against passenger transport by public transportation in principle
・Stay at home unless it is urgent or truly necessary
・Recommended to work from home

50
0
3月15日
Mar 15

3月22日
Mar 22

3月29日
Mar 29Copyright© 2020 INTAGE Inc. All Rights Reserved.

4月5日
Apr 5

4月12日
Apr 12

4月19日
Apr 194月26日
Apr 26

5

5月3日
May 3

5月10日
May 10

5月17日
May 17

May 26
5月26日

Jun 1
6月1日

Jun 7
6月7日

※Information as of June 7, 2020❷❷ ASEANでのコロナウィルス感染実態
Actual situation of infected people （Bangkok）

3,500

Declaration of a state of emergency / Curfew

Elementary and junior high schools will restart (July 1))

500

Lifting declaration of a state of emergency(to be confirmed at the end of June)

1,000First infected person (Jan. 13)

1,500

Curfew (Apr. 3)

2,000

Calling for working from home (Mar. 23)

2,500

Declaration of a state of emergency(Mar. 26))

3,000

Relaxationof curfew (June 1)（Number of people）

shopping mall reopened(May 17)

The curfew
・The curfew（From 10 pm to 4 am the next morning）
June 1 - after mitigation(from 11 pm to 3 am the next morning)
・BTS/MRT operates normally (a mask is required)

The regulation of restaurant,
street food and drink markets
and supermarkets was mitigated.
(May 3)

Bangkok0

Mar 15 3月22日
Mar 22 3月29日
Mar 29
3月15日
Copyright© 2020 INTAGE Inc. All Rights Reserved.

Apr 5
4月5日

Apr 12 4月19日
Apr 19 4月26日
Apr 26
4月12日

6

May 3
5月3日

May 10 5月17日
May 17 5月26日
May 26 6月1日
Jun 1
5月10日

Jun 7
6月7日
※Information as of June 7, 2020❷❷ ASEANでのコロナウィルス感染実態
Actual situation of infected people （New York State, California）
50 states have resumed economic activities by region
with their own resumption plans*Different by state/county/city
・Recreational activities with a low risk of infection
Stay at Home Order
Horticulture, landscaping, tennis, drive-through, movie theater
・Closed nonessential and nonurgent business closed since 8pm on March 22. ・Beach・Religious events (less than 10 people)
・Limited public transportation is in operation.

State of New York and California

・Going out to purchase necessities of life is allowed.
・Shopping malls shut down
・Dine-in (eating and drinking in the restaurant) is prohibited. Take-out
and delivery are still allowed.
・Work from home except for the essencial business.

（Number of people）

Stay at Home Order0
3月15日
Mar 15

3月22日
Mar 22

3月29日
Mar 29Copyright© 2020 INTAGE Inc. All Rights Reserved.

4月5日
Apr 5

4月12日
Apr 12

4月19日
Apr 194月26日
Apr 26

7

5月3日
May 3

5月10日
May 10

5月17日
May 17

5月26日
May 26

6月1日
Jun 1

6月7日
Jun 7

Stay at Home Order (NY),(CA) Release (undecided)

Resumption of some
economic activities(May 21)*Different bystate/county/city

Stay at Home Order NY (Mar. 22)

Stay at Home Order CA (Mar. 19)

500,000

First infected person (Jan. 22)

1,000,000

Ban on going abroad(Mar. 20)

1,500,000

School closures for elementary and junior high schools
CA(Mar. 12), NY（Mar. 12)
Declaration of a state of emergency(Mar（Mar. 13）

2,000,000

Plans for future gradual easing
Phase 1: Construction, manufacturing, wholesale and some retail trade, agriculture,
forestry and fisheries
Stage 2: Professional services, finance and insurance, retail trade, office work, real estateStage 3: Restaurants, services for food and drink, hotels
Phase 4: Arts, Entertainment, Recreation, and Education※Information as of June 7, 2020

❸ Survey design ： Three methods (surveys) to capture changes.

Global Corona Influence
Living person

Current
Situation

Surveying changes
in life due to corona(past and present)
Quantitative survey(AMP)

Changes

Changes in thenumber of social
media statements
due to Corona(A year
ago and now)

New
Movements

Qualitative survey

SNS analysis

Capturing changes in the lifestyles and values of people living in ASEAN

Business

After Corona

The results of "SNSanalysis" and "qualitative
research" are not includedin the downloadable
version.

Developing products and services in response to changes in consumer habits and values

Copyright© 2020 INTAGE Inc. All Rights Reserved.

8❸ Survey design：Countries and categories covered by the survey

Indonesia

VietnamThailand ※AmericaTargetcountry

As a target country for expansion

SurveyCategory※Quantitative only As advanced country

HealthhygieneFood

Work
lifestyleChildcare
BeautyMobility

ValuesCapturing “Actual situation", “Changes" and “New Movements" with respect to six categories
Copyright© 2020 INTAGE Inc. All Rights Reserved.

9❸ Survey design ：Capture the actual situation of consumers (quantitative survey)

Fact-finding survey for global total 3200 samples
Indonesia
Vietnam（Ho Chi Minh City, Hanoi）
ThailandUSA

Survey panel

AMP（mobile）

Web survey（ＰＣ）

Area

Indonesia：JABODETABEK
Vietnam：Ho Chi Minh City, Hanoi
Thailand：Greater Bangkok

Nationwide

SampleCell allocation

Each country has 800 samples / 3200 samples in total（Vietnam has 400s in each city)
400 samples for men and 400 samples for women
Male
FemaleMarried・Couple, no kids
130ｓ
130ｓ
Married with kids (5 years old and below)
130ｓ
130ｓ
Married with kids (6 years old and above)
140ｓ
140ｓ

Age

20~49 years old

HouseholdincomeSEC A,B$40,000 over / year

Number ofquestions

30questions countPicture（optional）Including 1

30questions countPicture（optional）Including 1

Survey period

Friday, May 1 - Thursday, May 7, 2020

Copyright© 2020 INTAGE Inc. All Rights Reserved.

10❸ Survey design ：Quantitative Survey respondents attributes

Age and generation

Household income ※Indonesia outgo

Male/female 20-49 years old, and many millennials alsocollected
(%)

TOTAL

TOTAL

USA

TH

VN

Classify income into three groups: high income, middle
class and low income

IDN

ＵＳＡ

3327

836

824

838

829

Male 20 - 24 yo

3.8

1.6

1.2

9.7

2.8

Male 25 - 34 yo（millennial）

18.6

15.9

12.9

22.9

22.7

Male 35 - 49 yo

27.4

32.3

35.6

17.1

24.7

Female 20 - 24 yo

3.5

1.3

2.1

7.5

3.0

Female 25 - 34 yo（millennial）

21.3

18.4

18.2

24.5

24.0

25.4

30.5

30.1

18.4

22.8

20 - 24 yo

7.3

2.9

3.3

17.2

5.8

25 - 34 yo（millennial）

39.9

34.3

31.1

47.4

46.7

35 - 49 yo

52.8

62.8

65.7

35.4

47.5

Female 35 - 49 yo

YHI

ＴＨ
MHI

ＶＮ
MHI

ＩＤＮ
MHE

High income $160,000+／year

14.1%

Middle67.9%

Low income Below $60,000／year

17.9%

High income120,000THB+／month

14.8%

Middle58.1%

Low income Below 50,000THB／month

27.1%

High income45,000,000VND+／month

16.1%

Middle64.7%

Low income Below15,000,000VND／month

19.2%

High expense10,000,001RP+／month

12.8%

Middle

68.9%

Low expense 3,000,000RP and below／month

18.3%

Family structure

Occupation
Analysis from office workers and other industries

Based on marriages, from no children to with children(analysis can also be done by age of youngest child)
(%)

TOTAL

Married, w/o kids
Married, with kids（3 yo and below）
Married, with kids（11 yo and below)
Married, with kids（12 yo and above)

Copyright© 2020 INTAGE Inc. All Rights Reserved.

USA

TH

VN

(%)

IDN

TOTAL

USA

TH

VN

IDN

1073

25.3

24.9

25.0

24.9

Office worker

45.4

27.4

56.2

43.0

55.5

686

23.2

22.3

28.0

26.5

Other than office worker

40.5

39.7

37.4

53.8

31.1

1140

24.5

24.2

25.6

25.7

428

29.7

29.9

20.1

20.3

Housewife, unemployed,
student, others

14.0

32.9

6.4

3.2

13.4

11

❹

衛生・健康

サマリー

4.

Note: findings including SNS and Qualitative study【Actual situation / Changes】
・Important to stay clean (disinfection, cleaning, laundry, showering)（IDN)・Government, religion and society work together on hygiene.（IDN）
・The movement to ban the use of eco-bags. The movement that disregards
conventional habits and environmental awareness.（US)【Remaining / New Movements】
・Rapid expansion of medical technology such as online (remote) medical/robot(VN/IDN/US)・COVID-19 hygiene behavior (prevention of epidemics, avoiding crowds) remains

HealthhygieneCopyright© 2020 INTAGE Inc. All Rights Reserved.

・Masks have become standard with the entry of various industries,
have become a fashionable item.（VN/US）

12

❹“Actual situation” and “Changes” in hygiene / health ＜Quantitative survey＞【Actual situation】●Hand washing frequency averages about 8 times a day ,hand disinfection frequency averages about 5 times a day.（Ｑ７，Ｑ８）(NA)―In Vietnam, the frequency of hand washing and hand disinfection is about 4 times a day,lower than other countries due to lack of the "hand washing habit" from the past.
―In Indonesia, the frequency of hand disinfection is as low as 4.7 times, and alcohol is permitted for Muslims,
but it's still possible that the spread and supply is slow.

Hand
washing

TOTAL

8.1times/day

4.7times/day

8.1times/day

9.4times/day

Hand
disinfection

7.6times/day

TOTAL

4.7times/day

Copyright© 2020 INTAGE Inc. All Rights Reserved.

4.0times/day

5.6times/day
13

5.5times/day

4.9times/day❹“Actual situation” and “Changes” in hygiene / health ＜Quantitative survey＞【Actual situation】●Increased preventive actions in Corona（Ｑ９）（MA)
About 80% of respondents in each country answered an increase in the number of times
they wash their hands (eating, returning home, and after using the toilet)
In Indonesia, behavioral changes related to "staying clean" have been observed,
such as increased use of room cleaning and laundry.

TTL

Hand
washing

Cleaning

Laundry

ShowerGargleVentilate

79％Up

38％Up

35％Up

36％Up

24％Up

26％Up

Returning home

Wipe the floor times

Washing clothes times

Shower times

Gargle times

Ventilate times

US ：80％
TH ：83％
VN ：64％
IDN ：90％

US ：32％
TH ：38％
VN ：32％
IDN ：50％

US ：33％
TH ：34％
VN ：25％
IDN ：47％

US ：28％
TH ：42％
VN ：27％
IDN ：48％

US ：13％
TH ：19％VN ：41％
IDN ：22％

US ：19％
TH ：33％
VN ：23％
IDN ：30％

Copyright© 2020 INTAGE Inc. All Rights Reserved.

14

❹“Actual situation” and “Changes” in hygiene / health ＜Quantitative survey＞【Actual situation】●Increased preventive actions in Corona（Ｑ９）（MA)―In Vietnam, 41% of people have increased “the number of gargles”.
―In Indonesia and Thailand, about 40% increased “the number of showers”.
―In Indonesia, 47% have increased "the number of washing clothes".
―In Indonesia about 50% have increased "the number of room cleaning".
100%
80%
60%
40%
20%
0%
There is no activity increases

Room ventilation

showerWashing hairFaca-washing

15

Showers and baths

Washing

Use bleach

Use of antibacterial/
sanitizing detergentscleaning

Washing towels and linen

Washing clothes

Wiping down the furniture

Cleaning bath and toilet

Cleaning the floor

GargleCopyright© 2020 INTAGE Inc. All Rights Reserved.

Hand wash after using thetoiletDisinfect your hands andfingers

Hand wash when you go out

Hand wash before you eat

Hand wash when you get
home

Hand wash

Others

USA
TH
VN
IDN

❹

“Actual situation” and “Changes” in hygiene / health ＜Quantitative survey＞【Changes】●Changes in preventive behavior / What will remain?（Ｑ6）（MA)In Indonesia and Vietnam, having high rates of mask continuity.
Diligent hand washing and sanitizing practices remain in each country.

Continuation rate=Future actions / Current actions

TTL

Mask

Hand
washing

Disinfectant

Sanitizing
detergentTrain/Bus
UnusedWork fromhome

Continuation rate

Continuation rate

Continuation rate

Continuation rate

Continuation rate

Continuation rate

Wearing a mask

Diligent hand washing

Use disinfectant at home

Use Sanitizing detergent

Refrain from the train/bus

Work from home

US ：95%
TH ：93%
VN ：92%
IDN ：96%

US ：85%
TH ：60%
VN ：82%
IDN ：79%

US ：78%
TH ：69%
VN ：71%
IDN ：82%

US ：65%
TH ：46%
VN ：64%
IDN ：64%

US ：49%
TH ：30%
VN ：38%
IDN ：62%77％

US ：50%
TH ：73%
VN ：97%
IDN ：87%

94％

Copyright© 2020 INTAGE Inc. All Rights Reserved.

77％

75％

16

59％

46％

❹

“Actual situation” and “Changes” in hygiene / health ＜Quantitative survey＞【Changes】●Changes in quarantine behavior / What will remain?（Ｑ6）（MA)―In Indonesia and Vietnam, continue to avoid public transportation and crowd.

―In Thailand, tends to go back to the original way of life (public transportation, crowd).
―In US and Indonesia, remains using "detergent" with sanitization effective.
―In Indonesia, remains in the habit of working from home (62% continuation rate) > work-style reform
Continuation rate=Future actions / Current actions

100%
80%
60%
40%
20%

USA

0%

Move

Work from home asmuch as possible.

17

Refrain from using
trains and buses asmuch as possible

Detergent

Do not go to crowded
places as much as
possible

Disinfectant

Use bleach on clothes

Use detergents whichhave antibacterial/
sanitizing effects

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Use sanitizing anddisinfecting solutions at
home

Wash your hands
frequently
Hand wash

Carry a sanitizing anddisinfecting solution

Wear a mask
mask

Work

TH
VN
IDN

❹

“Actual situation” and “Changes” in hygiene / health ＜Quantitative survey＞

In Indonesia, asked to “buy after the epidemic of the new coronavirus and send me your favorite photos”,
then we got photos of diseases control products, cleaning supplies, electrical appliances, and cooking appliances.

Diseases control products

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Cleaning

Electrical appliances

18

❺

食

サマリー

5.

Note: findings including SNS and Qualitative study【Actual situation / Changes】
・Eating at home is noticeable and the only country where delivery has

declined (IDN)
・Tendency to seek for food with safety and nutrition.（IDN）
・Attracting attention to traditional herbal medicine "Jamu"（IDN)【Remaining / New Movements】
・ Food delivery goes from expansion to new normal. （TH/VN)
・"Food / Foodstuffs" - the form of support (assistance)
for small and medium-sized businesses is firmly established.（US）～Restaurant closures lead to an increase in self-catering

Foodand the birth of a new food delivery service
・With the increase in self-catering, recipe search and EC-linked services are
popular.（US)Copyright© 2020 INTAGE Inc. All Rights Reserved.

19❺“Actual situation” for Food ＜Quantitative Survey＞【Actual situation】●Changes in eating habits（Ｑ13）（SA）
Shift to Self-catering in each country.
In Indonesia, takeaways and deliveries are decline especially noticeably.
Delivery increased in Thailand and Vietnam.
―The number of self-catering has increased by 70% or more in the US, Thailand and Indonesia.
―81% fewer people eat out in Indonesia.
-100%
-50%
―Both takeaways and delivery decreased in Indonesia.
―Number of deliveries increased in Thailand and Vietnam (73% in Thailand)―In Thailand, 63% of people have increased use of instant food.

Rate of change＝(Increaser-Decreaser)/Parameter※Number of times

0%

50%

100%

Self-catering―In Indonesia, the number of missed meals decreased
due to an increase in self-catering.

Increase
Self-catering

Deliveries

US ：75%
TH ：87%
VN ：58%
IDN ：73%

Eating-out

Decrease
Eating‐out

US ：-50%
TH ：-69%
VN ：-54%
IDN ：-81%

Takeaways

US ： 7%
TH ： 63%
VN ： 22%
IDN ：-31%

Instant meals

USA
TH

VN
IDN

Deliveries

Takeaways

US ： 14%
TH ：73%
VN ： 35%
IDN ： -3%

※Number of times
Copyright© 2020 INTAGE Inc. All Rights Reserved.

20

Missed meals

❺“Actual situation” for Food ＜Quantitative Survey＞【Actual situation】●Issue and needs for cooking/recipe（Ｑ1４）（MA）
In Indonesia, the shift to self-catering is remarkable,
and new needs for cooking/recipe are emerging along with hygiene concerns.

TTL

SafetyNutritional
aspect

Menu

Kitchenequipment

BuyingFood

Seasoning

34％

32％

30％

29％

28％

17％

Nutritional concerns withthe use of instant foods

The menu is always
the same

The refrigerator is
too small to store foodI can't go shopping
for food.

Not enough seasoning

US ：18%
TH ：32%
VN ：31%
IDN ：48%

US ：18%
TH ：46%
VN ：22%
IDN ：34%

US ：24%
TH ：33%
VN ：29%
IDN ：29%

US ：21%
TH ：23%
VN ：24%
IDN ：42%

US ：12%
TH ：18%
VN ：10%
IDN ：27%

Worrying about a virus
on the food ingredients

US ：25%
TH ：28%
VN ：28%
IDN ：56%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

21

“Actual situation” for Food ＜Quantitative Survey＞❺【Actual situation】● Issue and needs for cooking/recipe（Ｑ1４）（MA）―More bulk buying in each country will lead to greater needs for large refrigerators (29% of respondents identified this as an issue)―Monotony of menus is an issue in Thailand and Indonesia (Thailand: 46%)

―In Indonesia, hygiene awareness is on the rise, as can be seen in ❶, and the needs are higher than in other countries
for food contamination (56%) and anxiety about water for cooking (27%).

80%

60%

USA
40%

VN
20%

TH

IDN
0%

I cannot ask the maid to cook forme
Deliveries and catering do notarriveRunning out of seasoning

Slow delivery of foodstuffs at EC
I cannot go to the supermarket
or the market to buy foodFresh food is hard to come by
No cooking appliances (magic
pods, ovens) and I cannot cookauthentic foodThe kitchen is too small to do
any authentic cooking
The refrigerator is too small tostore a lot of food
I do not know how to cook
It is hard to prepare meals forthe whole family every day
The menu has always been thesameMore and more instant foods
are becoming available and I am
worried about nutrition
Frozen food is on the rise and I
am worried about nutrition
Concerned about the safety of
the water used for cooking (tapwater)I am worried if there is a virus
on the food ingredients

22
Copyright© 2020 INTAGE Inc. All Rights Reserved.

Others
Buy
KitchenHardship/worry
Nutrition
Safety❺“Actual situation” for Food ＜Quantitative Survey>

You can see how they buy food and cook for themselves.

Food and Seasonings

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Self-catering meals

23

❺“Actual situation” for Food ＜Quantitative Survey>

You can see how they buy food and cook for themselves.

Vitamins,"Jamu" - and other traditional supplements
Traditional
Supplements（JAMU）

VitaminChinesemedicine

Copyright© 2020 INTAGE Inc. All Rights Reserved.

24

Nutrition Drink❺“Actual situation” for Food ＜Quantitative Survey>

You can see the abundance of delivery (gyoza, Japanese bento, local food...)Instant food

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Delivery25❺“Actual situation” for Food ＜Quantitative Survey>

Self-catering in Thai seems to be not as monotonous as it is self-reported, but it seems that Vietnam is more elaborate and thenumber of items is large.

Homemade food

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Homemade food26❺“Actual situation” for Food ＜Quantitative Survey>

Perhaps there were more opportunities for self-catering in Indonesia, and there were many photos and images shared
about appliances and goods for cooking.

Cooking appliances ＆Copyright© 2020 INTAGE Inc. All Rights Reserved.

27

Goods

Note: findings including SNS and Qualitative study

6.

【Actual situation / Changes】
・Teleworking implementation rate of office workers 69%
・Increasing employment diversification (job changes, side jobs)（VN、IDN)

・Increased time with spouse and children
・Increased time for religious acts（IDN)【Remaining / New Movements】
・Expansion of domestic IT and platform services（VN）
・While the hoax is complicated, attention is focused on the "tell the truth" CMof the detergent manufacturer (VN)

Work-style/Lifestyle
Copyright© 2020 INTAGE Inc. All Rights Reserved.

・"Urban Farming" to Heal Urban Life with "Green"（IDN）
・Remote work technology accelerates all at once（Efficiency & healing）（US）

28

❻“Actual situation” and “Changes” in work styles＜Quantitative survey＞【Actual situation】●Work styles in the new Corona（Ｑ18）（SA）
About 60% of all workers are performing telework (daily + sometimes)＝Experienced
Focused on only the office worker, it would be approx. 69%―72% in Indonesia and 70% in Vietnam, more office workers than the US are performing telework
N：Office workers only

No change inworking style
20％

Implemented remote work (telework)
69％

38%

TOTAL

31%

42%

IDN

13%

33%

26%

TH

20%
30%

37%

VN

20%

39%
56%

USA
0%

10%

20%

30%

11%
40%

50%

60%

1%

8%
4%

3%
6%

5% 1%

1% 6% 1%

21%4% 2% 5%70%

I do remote work (telework) from time to time

The way I work has not changed since before the Coronavirus(COVID-19) outbreak

I am taking an off

I am closed for businessI lost my job

29

2% 6%

26%

I do remote work (telework) everyday

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Leave/
Turnover
11％

80%

90%

100%

n= TTL:1,512 US:229 TH:463 VN:360 IDN:460

❻“Actual situation” and “Changes” in work styles＜Quantitative survey＞【Changes】●Changes in working styles after the new Corona（Ｑ19）（MA）
Remote work increases in Indonesia (55%) and Thailand (54%)
Employment tends to become more flexible in Indonesia and Thailand.
（Increased freelance, increased number of people changing jobs, and increased side jobs）

TTL

N：Office workers only

Remotework

Flexible work
time hours

More peoplechange jobs

Moreside jobs

co-working
space

Home
remodeling

51％

37％

32％

30％

21％

19％

More remote work

More flexible work
time hours

More people change jobs

The side businesswill flourish

More co-working space

Home remodeling such as
study room

US ：56%
TH ：54%
VN ：37%
IDN ：55%

US ：33%
TH ：34%
VN ：51%
IDN ：33%

US ：24%
TH ：22%
VN ：39%
IDN ：40%

US ：15%
TH ：37%
VN ：16%
IDN ：41%

US ：15%
TH ：25%
VN ：24%
IDN ：17%

US ：12%
TH ：28%
VN ：18%
IDN ：14%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

30

❻“Actual situation” and “Changes” in work styles＜Quantitative survey＞【Changes】●Changes in working styles after the new Corona（Ｑ19）（MA）―Vietnam's transition to telework is different (37%) compared to other countries―Freelance increased in Thailand (37%) and Indonesia (32%)―Increasing number of job transfers in Indonesian (40%) and Vietnam (39%)―Indonesian side business flourishes (41%)―Opportunity to remodel for study and work room, Thailand (28%)

N：Office workers only

60%

USA
TH

40%

VN
20%

Recession

I do not think there is muchchange compared to before theCoronavirus(COVID-19) outbreak

31

Fewer freelancers

Environmental arrangement

Fewer entrepreneurs

Renovate your home to create astudy room or workspace

More co-working space

Increased liquidity

Enriching the environment forsmooth online meetings (Wi-Fi,
PC peripherals)

The side business will flourish

More entrepreneursMore freelancers

Copyright© 2020 INTAGE Inc. All Rights Reserved.

There will be more peoplechanging jobs

Work style reformMore non-locational ways ofworking (such as in cafes and coworking spaces)

More flex time work styleMore flexible work time hours

More remote work (telework)

0%

IDN

No change❻“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Actual situation】●What is the increased time under new Corona epidemic?（Ｑ27）（MA）
Time with spouse and partner, time to study, time to cook, etc.
Time not being digital (net, SNS) is also increasing

Time withspouseTime withchildren

Surf theinternetTime
to do SNSTime forthinking

Time to
cook

55％

44％

56％

47％

38％

53％

Time with spouse or partner

Time with children

surf the internet

Time to do SNS

Time for thinking

Time to cook

US ： 64%
TH ： 49%
VN ： 44%
IDN ： 64%

US ： 46%
TH ： 40%
VN ： 37%
IDN ： 52%

US ： 55%
TH ： 62%
VN ： 41%
IDN ： 67%

US ： 44%
TH ： 64%
VN ： 31%
IDN ： 48%

US ： 45%
TH ： 33%
VN ： 31%
IDN ： 42%

US ： 58%
TH ： 58%
VN ： 42%
IDN ： 55%

TTL

Copyright© 2020 INTAGE Inc. All Rights Reserved.

32

❻“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Actual situation】●What is the increased time under new Corona epidemic? (Ｑ27）（MA）―US (64%) and Indonesia (64%) spend more time with spouse or partner―Indonesia (26%), Vietnam (24%) more time to study―More time to cook for US (58%), Thai (58%), Indonesia (55%)―Increased time to interact with children in Indonesia (52%)
80%
60%
40%

USA
TH

20%

VN
IDN

0%

Spending time in nature (parks,
mountains, etc.)

Time to move your bodyTime to cook

Work, Study

33

Time to study

DigitalWorking hours

Time for reading

Time for thinking

Time to play a game

Time to use social media (SNS)Copyright© 2020 INTAGE Inc. All Rights Reserved.

Time to watch video content
such as youtube

Time to surf the internet

Time to interact with children

Time with your spouse orpartner

Communication

Cook/Move body❻“Actual situation” and “Changes” of life (consumption)＜ Quantitative survey ＞【Actual situation】●What are the actions that have increased with the new corona epidemic?
（Ｑ10）（MA）
Digital entertainment systems such as games, internet, and SNS
have increased remarkably in Thailand and Indonesia

TTL

Surf theinternet

Posting andbrowsing
on SNSTV Radio

Jogging(Outdoor)

Cooking

Religious
acts

69％

40％

64％

23％

55％

25％

Surf the internet

Posting and browsing on SNS

TV・RadioTake a walk or jog outdoors

Cooking

Religious acts (prayer)

US ： 71%
TH ： 73%
VN ： 53%
IDN ： 81%

US ： 13%
TH ： 66%
VN ： 32%
IDN ： 48%

US ： 80%
TH ： 59%
VN ： 54%
IDN ： 65%

US ： 38%
TH ： 19%
VN ： 13%
IDN ： 20%

US ： 63%
TH ： 56%
VN ： 45%
IDN ： 58%

US ： 18%
TH ： 11%
VN ： 5%
IDN ：65%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

34

❻“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Actual situation】●What are the actions that have increased with the new corona epidemic?
（Ｑ10） （MA）
―In terms of TV/radio, watching movies, and listening to music,
60% of people in all four countries said that entertainment increased.
―65% increase in religious activities in Indonesia (Muslim country features such as praying five times at home)

100%
80%

60%
USA

40%

TH
20%

VN

0%

IDN

OthersStudy

Religious acts (prayer)

Cooking

ExerciseTake a walk or jog outdoors

35

Exercise at home (stretching,yoga, Muscle training, etc.)

Entertainment

Reading

Listen to the music

Watching TV/listening to theradio

Watch a movie

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Investments using internet suchas stock, FX

Posting and browsing on SNS

Playing video games andsmartphone games

Surfing the Internet.

Digital❻“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Actual situation】●What are the new EC purchases since April?（Ｑ20）（MA）
Food ingredients (45%), Food delivery (47%), Hygiene products (46%)
Products unique to the new Corona are ranked high.

TTL

Food
deliveryFoodingredient

Mask
Hygieneproduct

Medicine
Herbalmedicine
Supplement

47％

45％

46％

Food delivery

Food ingredients

US ： 33%
TH ： 68%
VN ： 41%
IDN ： 46%

US ： 36%
TH ： 45%
VN ： 38%
IDN ： 60%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Cosmetic
product

Householdappliance

38％

28％

15％

Hygiene products such asmasks and disinfectants

Medicines, herbal medicines,
supplements, etc.

Cosmetic productsHousehold appliances such as
washing machines and refrigerators

US ： 39%
TH ： 55%
VN ： 36%
IDN ： 55%

US ： 28%
TH ： 39%
VN ： 26%
IDN ： 58%

US ： 19%
TH ： 39%
VN ： 28%
IDN ： 27%

US ： 10%
TH ： 25%
VN ： 15%
IDN ： 12%36❻“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Actual situation】●What are the new EC purchases since April? （Ｑ20）（MA）―In Indonesia, ingredients are 60% which is higher than other countries―In Thailand (39%) and Indonesia (58%), medicines, herbal medicines, supplements are performing well,and traditional supplements such as jams may be included.
―In Thailand, clothes and accessories are purchased by 35%.

80%
60%
40%

USA
TH
VN
IDN

20%
0%

Durable goods

Nothing in particular that waspurchased on an EC site

Furniture

Stay home

Household appliances such as
washing machines and…

DIY goods, gardening goods

37

Game machines and software

Study/Work

PCs, peripherals, web cameras

Study tools

Book

Fashion

Beauty appliances such as hairdryers and beauty tools

Cosmetic products

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Clothing and accessories

HygieneAroma and other healing goods

Medicines, herbal medicines,
supplements, etc.

Hygiene products such as masks
and disinfectants

Food ingredients

Food delivery
Food

Not
purchased❻“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Changes】●Challenges/issue in terms of living（Ｑ12）（MA）
44% of people in each country want to meet distant family members and friends
because movement restrictions are issued.
I want to get some exercise outside (42％), I cannot live my life in a balanced way (35％),
More expense on the utility bill (39％) - issues unique to staying at home are high.
I want to see
my family
and friends

ExerciseoutsideLife in abalanceCommuting

Both ofchild raising
and work

Utility bill

44％

42％

35％

25％

26％

39％

I want to see my family andfriends away from home

I want to get some
exercise outside

I cannot live my life
in a balanced way

I have no choice
but to commute

It is difficult to Both ofchild raising and work

More expenseon the utility bill

US ：51%
TH ：36%
VN ：30%
IDN ：58%

US ：37%
TH ：36%
VN ：44%
IDN ：51%

US ：28%
TH ：39%VN ：32%
IDN ：41%

US ：14%
TH ：37%
VN ：24%
IDN ：25%

US ：24%
TH ：25%
VN ：31%
IDN ：25%

US ：22%
TH ：61%
VN ：29%
IDN ：44%

TTL

Copyright© 2020 INTAGE Inc. All Rights Reserved.

38

There is nothing that

bothers me or that I
want to improve on
Life at home is not
comfortable such as
hot etc.
More expense on theutility bill
Little or no family
cooperation forhousework and…
It is difficult to findtime to take care bothof the child and work.
I have no choice but
to commute due tomy job
I cannot live my life ina balanced way
I cannot focus on mywork with working
from home
I am not getting
enough exercise

I want to get some
exercise outside
I want to see myfamily and friends

away from home

39
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Home environment No worries
childcareWork
Lack of exercise
Family＜Quantitative survey＞“Actual situation” and “Changes” of life (consumption)❻【Changes】●Challenges/issue in terms of living（Ｑ12）（MA）―I cannot concentrate with working from home. Vietnam (36%), Indonesia (40%)

80%

USA
TH

60%

VN
40%

IDN
20%

0%

❻

“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Changes】●What is the new technology taken in the new Corona? （Ｑ28）（MA）
Video communication tools such as ZOOM (49%), e-learning (30%)

communication

Video
tool

OnlinelessonAir purifier

Onlinemedical care

Latestkitchenappliance

Shop
without
people

49％

25％

20％

19％

19％

14％

Video/communication tools
such as Zoom

Paid online lessons

High performance air purifier

Online medical care

Kitchen appliances(Magic pot)

Shop without people

US ：53%
TH ：46%
VN ：43%
IDN ：56%

US ：16%
TH ：18%
VN ：32%
IDN ：34%

US ：11%
TH ：29%VN ：16%
IDN ：22%

US ：14%
TH ：13%
VN ：20%
IDN ：28%

US ：12%
TH ：33%
VN ：13%
IDN ：18%

US ： 14%
TH ： 11%
VN ： 5%
IDN ：28%

TTL

Copyright© 2020 INTAGE Inc. All Rights Reserved.

40

❻“Actual situation” and “Changes” of life (consumption)＜Quantitative survey＞【Changes】●What is the new technology taken in the new Corona? （Ｑ28）（MA）―Paid online lessons in Indonesia (34%) and Vietnam (32%)―In Indonesia, the intention to use the latest tech solution is “Online medical care” (28%) “Shop without people” (28%)―In Thailand, new kitchen appliances such as magic pods (33%), smart watches (25%),and high-performance air purifiers (29%) are also popular.
―In the US, there is no new technology (18%), but it is already saturated.
60%
40%
20%
0%
that is new to me

There is no new technology

41

OthersDrone/Smart home

Matching application

Home appliances

Shop without people

Smart home

security cameras

Security systems such as

pot)

Health/Security

Kitchen appliances (Magic

water purifiersHigh performance household

Online medical care

Copyright© 2020 INTAGE Inc. All Rights Reserved.

smart watches)

Game

Healthcare devices (includingEntertainment/

LessonHigh performance air purifier

Smart speaker

Paid video delivery service

Home video games/eSports

Paid online lessons

e-learning

such as Zoom

Video/communication tools

Communication/

None

USA
TH
VN
IDN

❼

子育て・美容サマリー

7.

Note: findings including SNS and Qualitative study【Actual situation / Changes】
・Ensuring safety of sterilization for baby goods（TH/VN）
・Childcare worries are "learning delay" and "child stress relief“・No makeup, light makeup, skin got whiter（IDN/VN）
・Posting of skin care (lotion, emulsion, beauty essence) is active（US/IDN)

・Physical change is remarkable, weight gain is 57% (TH)【Remaining / New Movements】
・Beauty sanitizer appears (IDN)Childcare/
Beauty＜SNS analysis＞
Copyright© 2020 INTAGE Inc. All Rights Reserved.

・The makeup of each country has decreased and the skin has become a detox
period42❼“Actual situation” and “Changes” in child raising and beauty ＜Quantitative survey＞【Actual situation】●Problems and worries about childcare during the new Corona epidemic（Ｑ15）（MA）

Concerns about children's learning delays are noticeable in each countries（43％）

Delay inlearning

Learning
sportsStressbuilds up

Sterilization
safetyChildraising andwork fromhome

Babysitter
doesn't come

43％

32％

43％

32％

32％

16％

Worried about children
falling behind academically

No learning, cram school,or sports club is available

The stress of being
staying at home

US ：39%
TH ：47%
VN ：42%
IDN ：44%

US ：25%
TH ：46%
VN ：30%
IDN ：27%

US ：34%
TH ：39%VN ：32%
IDN ：67%

TTL

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Concerned about the safety Difficult to work from homeof sanitizing sprays and while raising children at home Unable to use a babysitter
disinfectants for babies

US ：19%
TH ：41%
VN ：39%
IDN ：29%43

US ：27%
TH ：26%
VN ：39%
IDN ：35%

US ：15%
TH ：15%
VN ：26%
IDN ：10%20%

0%There is nothing that bothers
me or that I want to improveon

nanny service

Unable to use a babysitter or

Difficult to work from homewhile raising children at homedifficult to obtain

Worried that diapers will be

Difficulty in thoroughly
wearing a mask, washinghands and gargling
Concerned about the safety ofsanitizing sprays anddisinfectants for babies
Worried about my eating
habits being disordered due toincreased snacking

the rhythm of life

Worried about a disruption inbeing staying at home

Worrying about the stress ofsports club is available

No learning, cram school, or

Worried about the loss of
being able to play outside

physical strength due to not

at home

It is hard to get them to study

Worried about children falling

44
Copyright© 2020 INTAGE Inc. All Rights Reserved.

USA
TH
VN
IDN
behind academicallywork

No worriesCompatibility with
Sanitary environment
Stress/disorder of life
Delayed learning/decreased physical strength＜Quantitative survey＞“Actual situation” and “Changes” in child raising and beauty❼● Problems and worries about childcare during the new Corona epidemic（Ｑ15） （MA）

【Actual situation】―In Indonesia, 67% of parents worrying about the stress due to children staying home

―In Vietnam, worry about balancing childcare and working from home (39%)―In Vietnam, unable to use a babysitter or nanny service (26%)―In Thailand, children are worried about being unable to learn or go to sports clubs (46%)
80%

60%

40%

❼

“Actual situation” and “Changes” in child raising and beauty＜Quantitative survey＞【changes】●Changes in makeup during the new corona -100%
epidemic（Ｑ16）（SA）―Since going out is prohibited, basic cosmetics and supplements are increasing.
―Moisturizing care products for hands are also growing in each country due tothe influence of rubbing alcohol.

Beautysupplements

US ： 22%
TH ： 38%
VN ： 21%
IDN ： 17%

US ： 12%
TH ： 24%
VN ： 6%
IDN ： -3%

Treatments

Moisturizing care forhands and body

US ： -1%
TH ： 29%
VN ： 0%
IDN ： 28%

US ： 35%
TH ： 34%
VN ： 5%
IDN ： 16%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

50%

Beauty essence, Cream
Sunblock
Foundation
Mascara, Eyeshadow
Blush, LipstickFixersUSA

Face and neck massage

TH

Spas and beauty salon

Increase
Beauty essence,
cream

0%

Cleanser, Facial wash

The increase in cosmetics is
Basic Skin Care: Cleansing （＋25％）
Beauty essence/cream（＋10％）
Beauty supplement（＋12％）
Hair care（＋15％）、Moisturizing care（＋23％）

Cleansing ,face wash-50%

US ： 7%
TH ： 23%
VN ： 6%
IDN ： 14%

Beauty supplements
Hair care:Treatments
Set the hairstyle
Hair coloring
Applying color on nails by your self
Gel nails

Moisturizing care for hands and body

45

VN
IDN

❼

“Actual situation” and “Changes” in child raising and beauty＜Quantitative survey＞【changes】●Changes in makeup and beauty compared to before the new corona epidemic（Ｑ17）（MA）
As no more going out, Vietnam (32%) , Indonesia (42%) felt that their skin
had become whiter

TTL＞Whitening needs

Changed/gainedweightStoppedwearing
makeupMakeupthinned

My skinturnedwhite

Take timeonskin care

Naturally-derived
cosmetics

41％

40％

34％

28％

30％

24％

Body shape haschanged/gained weight

I stopped wearing makeup

My makeup becomes natural/ my makeup becomes thinner

My skin has
become "whiter"

I've started to spend
more time on my skin care

I have started using
naturally-derived cosmetics

US ： 37%
TH ： 57%
VN ： 32%
IDN ： 39%

US ： 50%
TH ： 55%
VN ： 17%
IDN ： 37%

US ： 17%
TH ： 41%
VN ： 29%
IDN ： 50%

US ： 16%
TH ： 22%
VN ： 32%
IDN ： 42%

US ： 22%
TH ： 36%
VN ： 35%
IDN ： 25%

US ： 10%
TH ： 20%
VN ： 35%
IDN ： 32%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

46

❼“Actual situation” and “Changes” in child raising and beauty＜Quantitative survey＞【changes】●Changes in makeup and beauty compared to before the new corona epidemic（Ｑ17）（MA）―Vietnam (35%), Indonesia (32%) answered that they started to use cosmetics of natural origin―In Indonesia, 50% answered natural makeup (Became thin makeup)―In the US and Thailand, about half answered that they no longer wear makeup―In Thailand, 57% had a change in body shape/weight, etc., which may increase the need for weight loss (diet)?

60%
40%
USA

20%

TH
VN

0%
My skin has gone bad

47

I started wearing makeup

Change in makeup method

around my eyes

I started to wear makeup

and do beauty at home

I have started using

naturally-derived

Whiter and better

cosmetics

time on my skin care

I've started to spend more

My "skin condition" hasimproved

My skin has become

Copyright© 2020 INTAGE Inc. All Rights Reserved.

"whiter"

No makeup,thinMy makeup becomes

becomes thinner

natural/ my makeup

I stopped wearing makeup

Body shape haschanged/gained weight

Weight gain

Gone bad

IDN

❽

移動

サマリー

8.

Note: findings including SNS and Qualitative study【Actual situation / Changes】
・Multi-Purpose Vehicles (MPV) are popular

because they can carry a lot of people and cargo（TH）
・Ridesharing stagnates (2 wheels and 4 wheels)
・Currently, mobility is greatly limited in all countries
Air pollution levels in each city are very low【Remaining / New Movements 】
・Regression to self-ownership for car/motorcycle (avoid public transport)
・There is a high tendency to seek clean air and good fuel efficiency

Mobility

Copyright© 2020 INTAGE Inc. All Rights Reserved.

・There‘s also a tendency to seek out the drive fun itself
as a reaction to not riding the car (TH/IDN)
・Unmanned delivery service using Drones (US)48

❽

"Changes" for mobility ＜Quantitative Survey>【Changes】●Changes in emphasis on car purchases after the new Corona（Ｑ25）（SA）
The most important attribute that have risen significantly are ”fuel-efficientcars” (77%), ”clean air” (72%), and ”antibacterial materials” (63%).

Multipassengers

Loadinglots ofluggage

Clean air

Enjoy
the drive

EV

Fuelefficient

50％

55％

72％

65％

39％

77％

Clean air in the car

Enjoy going for a driveElectric vehicles
that do not need refueling

Fuel-efficient cars

US ：50%
TH ：82%
VN ：79%
IDN ：80%

US ：55%
TH ：69%
VN ：62%
IDN ：72%

US ：23%
TH ：67%
VN ：28%
IDN ：36%

US ：57%
TH ：89%
VN ：76%
IDN ：86%

5 or more passenger
can ride

US ：27%
TH ：74%
VN ：64%
IDN ：38%

Luggage space where lots ofluggage can be loaded

US ：31%
TH ：77%
VN ：51%
IDN ：62%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

49❽"Changes" for mobility ＜Quantitative Survey>【Changes】● Changes in importance on car purchases after the new Corona （Ｑ25）（SA）―in Thailand, popular in MPV (multi-purpose vehicle) such as "5 or more passengers" (74%), staying in the car or using shelter (43%)―Indonesia (72%) and Thailand (69%) seem to have returned to the essence of "enjoy the drive.“―In Thailand, expectations for electric vehicles (EV) are more than twice as high as in other countries, at 67%.

100%
80%

USA

60%

TH
VN

40%

IDN

20%
0%

Copyright© 2020 INTAGE Inc. All Rights Reserved.

50

Fuel-efficient carsdriveElectric vehicles that do not

Enjoying therequire refueling

Antibacterial/life

Enjoying the drive

Clean air in the carmaterial

Interior using antibacterial

Can use my car forcommercial purposes,

including as a side business

Large luggage space where a

lot of luggage can be loaded

Cars that can be used asovernight stays and shelters

Can carry more than 5 people

Multipurpose

EV, Fuel efficiency

❽"Changes" for mobility ＜Quantitative Survey>【Changes】●Changes in Mobility after corona（Ｑ26）（SA）

-100%

-50%

0%

“Moving by your own car” （+37％）、“Moving by your own motorcycle”（+21％）

My own car

Decreasing the means of transportation after the pandemic are

My own bike

Increase
Your own car

Your own motorcycle

Shared bus

4-wheeler ride-sharing(Uber, Grab, Gojek)

2-wheeler ride-sharing
Walking

Airplane

US ： 24%
TH ： 58%
VN ： 28%
IDN ： 40%

US ： 18%
TH ： 19%
VN ： 6%
IDN ： 38%

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US ： 39%
TH ： 23%
VN ： 25%
IDN ： 10%

Walking

51

TH
VN

Public transportation(train, bus)

―In Indonesia, “Moving by your own car” 40％ increase, “Moving by your own
motorcycle” 38％ increase, developed country in ridesharing changed to possession.
“2-wheeler ride sharing” -31%, “4-wheeler ride sharing”-27%, public transport -47%,
minibus -51%, so that changed in the way of travel occurs.
Compared to other countries, there are changes in ownership of cars and motorcycles.
―In US, isn't the "walking" 39% increase coupled with health-consciousness?

100%
USA

Increasing the means of transportation after the pandemic are“Public transport”（-47％）“4-wheeler ridesharing”（-27％）、“2-wheeler ridesharing”（-31％）、“Airplanes” （-41％）

50%

IDN

❾

生活者の価値観サマリー

9.

Note: findings including SNS and Qualitative study【Actual situation / Changes】
・Social awareness and contribution to society
are increasing in 3 ASEAN countries compared to US.
・Decreased needs to work in other countries in the future.
(compared to 2018) (TH/IDN)【Remaining / New Movements】
・Cherishing familiar people, social issues conscious, and spiritual fulfillment.
(Emphasis on family, social contribution, and spiritual aspect)

ValuesCopyright© 2020 INTAGE Inc. All Rights Reserved.

52

❾ Peoples' sense of values “Actual situation” and “Changes” ＜Quantitative Survey>●Values at the time of the Corona epidemic (currently) （Ｑ21）（SA）
・Social awareness and contribution to society are increasing in 3 ASEAN countries compared to US.
・"Refrain from inconvenience to society", "Slightly endure for society" , "Important to be aware of social issues“
・Similarly, the 3 ASEAN countries have higher eco-awareness than the United States―In Indonesia and Vietnam, respondents have high levels of "pride in their customs and traditions“―In Vietnam , high level of “active donation“※The median of the 7point scale is 0 andthe score is scored from +3 to -3.

―In Vietnam , “I want to influence many people through the internet” is high.

Life with an awareness of social issues
3.00
2.50
2.00

USA

1.50

TH

1.00

VN

0.50

IDN

0.00
I want to influence a lot of

individual priority

people through the Internet

Home country,

I should put myself and myelse'sfamily's lives before anyone

their own customs andOne should be more proud ofEnvironment

traditions of their countries

friendly things that is

53

I am willing to buy eco-

Donation volunteer

environmentally friendly

I am thinking of volunteering

One should actively donatebuying products from

I would like to prioritizesocial contribution

Copyright© 2020 INTAGE Inc. All Rights Reserved.

companies that are making aaware of social issues

I think it is important to be

For the sake of society,a little

individuals should be patient

One should refrain frombeing a nuisance to society

Living conscious of social issues

Others❾

Peoples' sense of values “Actual situation” and “Changes” ＜Quantitative Survey>●Comparison of values in the 2018 survey (Millennial Intage Survey) and the 2020 new corona epidemic
（Ｑ２２）

（3LA）

・There was an increase in the tendency to value people close to them and their own country, saying that they "have highexpectations for the future of their country" and "live with family and traditions in mind".
・The downward trend is "I can earn a larger income than my parents" and "I want to spend time in a different country".
Economic insecurity & widening economic inequality and anxiety about going abroad are showing up.

―There is no change in Indonesia for “I want to achieve new things”, “I want to live with new values” in Indonesia and Thailand.
ＴＨ2018

ＴＨ2020

ＩＮＤ2018

ＩＮＤ2020

70%
60%
50%
40%
30%
20%
10%

0%
I want to live with cherishingnew values different fromprevious generations

54

I want to live with cherishingfamily and tradition

I want to live and work
abroad in the future

I want to accomplish
something new and neverbeen-seen

I think I can gain a larger
income compared to myparents/ already got

I can have hope for mycountry's future
Copyright© 2020 INTAGE Inc. All Rights Reserved.

❾

Peoples' sense of values “Actual situation” and “Changes”＜Quantitative Survey>【Changes】● What is the lifestyle you most admire? （Ｑ23）（ＳＡ）
Top in each country with “Life with close relationships and life that values family” (25%)
Family ties are being reassessed in crisis―The popularity of "minimalists" is increasing in Thailand (21%) and Vietnam (14%)―Those who wants “convenient life using technology” in Thailand (13%) and Vietnam (11%)―In Indonesia, 20% yearn for "living to be conscious of social issues".
A minimalist,“Cherishing familiar people”, “social issues
flexible
relationship,
conscious”, “spiritual fulfillment”
Technology Pursuit (Millennials)(Emphasis on family, social contribution, and spirituality)

TOTAL

25%

IDN

24%

VN

12%

12%

25%

USA
10%

9%

7%
9%

32%
0%

13%

20%

20%

TH

9%

30%

9%

21%
10%

40%

10%
50%

9%

10%

11%

Living a life that values the connections with those close to you and your family
A spiritually fulfilling life instead of pursuing convenience
A flexible life that is not tied to work or family
Living a life surrounded only by the things you love
Living a life of high social status and influence in society
Copyright© 2020 INTAGE Inc. All Rights Reserved.

7%

14%

8%
20%

9%

7%
60%

Surrounded by what
you like,
Only my interest (selfish)
9%

9%

6%

7%

6%

8%

8%
7%

11%

10%

8%

8%

13%

6%

5%

16%

7%

70%

80%

90%

6%

3%
5%

Living a life that is conscious and behave to social issues
Simple life with as little stuff as possible (minimalist)
A life that pursues convenience through the use of technology
I do not want to spend as much effort or time on something that I am not interested in

55

100%

Summary and Recommendations

・Reaffirming the value of being healthy.
・Have a heart that values people around you.
・Enrichment of spirituality, everyone has come to demandthis.
・ Such corporate stance, services and products thatare close to the life-size consumers will attract
empathy and support.

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