SERVICEABOUT US
Leading Trade Paper in Japanese Food Industry

Circulation
Circulation
Pattern

94,500 copies
3 times per week (Mon, Wed,Fri) comprised of 16 pages onaverage (Blanket Size).

THE JAPAN FOOD JOURNAL is the leading trade paper intheTHEJapaneseindustry. Our inaugural issue wasJAPAN FOODfoodJOURNAL
published by an organization affiliated with the Ministry ofAgriculture and Forestry in 1943, and we celebrate our 75th
anniversary in 2018.
The environment of food industry has been changing rapidly,
and the demand for securing food and keeping the balanceof supply and demand is expected to grow on the global
level. The diet of Japanese consumers is becoming
increasingly diverse, and as more food ingredients andproducts are imported from overseas, we must learn, thinkand act globally.
THE JAPAN FOOD JOURNAL
THE JAPAN FOOD JOURNAL is a source of the latest
news from various segments of the food industry, such as
milk and dairy products, spices and condiments, flour,
confectionery, oils, frozen foods, canned and bottled foods,
alcohol beverages, processed agricultural and marine
products, and distribution thereof, as well as restaurants,
home-meal replacements, such as bento boxes and delifoods, ingredients, machinery and materials, and so on.
2ONLINE SERVICEOur Online ServiceTHE JAPAN FOOD JOURNAL ONLINE is a dedicated news website with focus on the food industry. Drawing on
the extensive network of the Japan Food Journal reporters, we gather latest news in the food industry, such aspersonnel affairs of key persons, financial reports, new products, interviews, and feature articles on trending
products. In addition to featuring topics on food manufacturers such as processed foods, beverages, alcoholand frozen foods, the website covers all aspects of the food industry and sheds light on what's happening in thefood distribution segments, including wholesalers, retailers, restaurants and delis as well as the segments offood-related machinery, materials and information systems.
Readers of Japan Food Journal Online enjoy access to the online-only functions to find articles, reference
related articles, and see most popular articles by ranking, for example.
The online edition also uses RSS 2.0 to receive updated article information.
All of the 390,000 articles featured in the Japan Food Journal since 1943 can be accessed on the website.

Approx. 430,000 PV (October 2019)3READERSHIP● By SEGUMENT
Alchohol beverage & food distributors

31.4%
12.0%
10.2%
8.5%
8.0%
7.3%
6.1%
5.8%
5.2%

Boil in the bag, canned, bottled and frozen foods
Various spices and condiments
Alcohol beverage production

Beverages and confectionary
others2.4%
2.6%●USER ATTRIUBUTES by INDUSTRY
Food manufacture●READERS ATTRIBUTE
52.70%

Wholesaler

12%

System & Survey

9.60%

Machinery & Materials

9%

Administration & Research

6.50%

Retail4.30%

Restaurant service

3.00%

Distribution, Electric & Construction

2.90%

OthersManagerSales
Merchandise
Public relations
Corporate planningResearch & development
Marketing
Quality management

26.00%
21.50%
19%
8.10%
8%
5.60%
4.30%
3.90%
3.40%
4

FOR FOOD MANUFACTURES
ONLINE
ADVERTISEMENT

Let’s promote yourproducts to JAPANTHE JAPAN FOOD JOURNAL support thepromotion of your food products to the Japanesefood industry by publishing advertisements andarticles both online and news paper at the sametime. It will be a great opportunity to newly
introduce your products to the Japanese foodmarket.

ONLINEARTICLENEWS PAPER
ARTICLE

5

FOR EXHIBITION ORGANIZERS
We welcome
the MEDIA PARTNERS
THE JAPAN FOOD JOURNAL welcome the newrelationship to be a Media Partner with the exhibition
organizers around the world.
We will be happy to have the on-site interview under
the invitation, and publish the articles for promoting
your exhibitions to the Japanese food industry.

For examples, we have collaborated with the following
exhibitions as the past achievements.

6

1. TARIFF of NEWS PAPER ADVERTISEMENT(Blanket)

A

B

CFee(JPY)

1,250,000

500,000

400,000

Space(Colum)

155453

Vertical size
(mm)

534

175

139

175

388

388

388

400,000

400,000

400,000

Horizontalsize(mm)Optional
Color（JPY)
Data

D

E

F

G

H

I

J

250,000 150,000 100,000 100,000

70,000500,000

150,000

2

Protruding

Insidearticle15 half

Under
Subject

103

67

65

31

534

65

192

192

192

5267

127

30－－－－－－－

Adobe Illustrator and EPS format(CS5)

A

I
B

D

F
E

C
7

2. TARIFF of ONLINE ADVERTISEMENTKL

M

Fee(JPY)

500,000

200,000

200,000

Category

Billboard

Rectangle

Category
Sponsored

Imps

500,000

100,000

100,000

Banner Size

970 × 250 px

300 × 250 px

300 × 250 px

Data

JPEG or GIF

JPEG or GIF

JPEG or GIF

Period1 month

1 month

1 monthFeature

Strong perceptive

Easy to use

Targeting specific category
among 20 varieties.
← Category

M
KK

L
L

83. TARIFF of SPONSORED ARTICLE
NO

PFee(JPY)

300,000

500,000

1,000,000

Interview
LocationJapan

AbroadAbroadPublication

News Paper & Online News Paper & Online News Paper & Online

Imps

10000 (Online)

10000 (Online)

10000 (Online)

Word(JPY)

About 800

About 800

24,000（About 800×３Times）

PictureCondition

Online11News Paper3(1 × 3 Times)

Transportation &Transportation &Transportation costs
Accommodation costs Accommodation costs
paid by thepaid by the requesting paid by the requesting
requesting company
companycompany

9INQUIRY

THE JAPAN FOOD JOURNAL+81-3-3537-1310
info-e@nissyoku.co.jp
THE JAPAN FOOD JOURNAL Co., Ltd.
7F Yabuhara bldg.,2-14-4, Hacchobori, Chuo-ku,
Tokyo 104-0032 JAPAN10