PLATFORM OVERVIEW

Accelerate your digital journeywith a platform made for life sciences
ZAIDYN™ by ZS

Improve business outcomes
and deliver therapies that matterIn the global healthcare market, offering personalized,
patient-centric care requires better ways to deliver therapies
that matter. Getting there requires acknowledging regional
needs as well as overcoming information silos, outdated
processes, and isolated decision-making.
ZAIDYN is an intelligent, cloud-based platform for data,
analytics, algorithms and digital workflows that empowers
your people to transform processes and create real change.
It combines and expands upon the best of ZS’s existing
technology and data-analysis offerings, formerly JAVELIN®,
REVO™ and VERSO™.
Built by ZS to accelerate the use of AI across the full
spectrum of life sciences disciplines, ZAIDYN learns
with you—and gets smarter with every user and use.

Achieve mastery, gain momentum
ZAIDYN offers you the momentum to anticipate changing
market conditions with the mastery of an ever-evolving
toolset that frees your people to respond proactively.

• Empower your teams with data and analytics that provide
timely insights for more strategic decision-making• Enhance customer engagement with relevant messaging
that’s integrated with commercial orchestrations• Align and motivate your field organization throughdynamic engagement planning• Deliver therapies to patients with greater agility• Understand what drives patient satisfaction withactionable insights

PLATFORM OVERVIEWCREATING REAL-WORLD IMPACTZAIDYN expands on more than 40 years of ZS software expertise.

150+

900+

companies use our software to drive businessdecisionsclinical trials supported byour clinical developmentofferings

15%–40%10%–20%

improvement in HCP interactions with our customer
engagement offerings

reduction in therapy
discontinuation with
our patient engagement
offerings

100,000+ 10,000+
field reps around the world
track performance using ourfield performance offerings

users rely on our dataand analytics offerings

Aerie product launch goes from zero to 60
In a highly competitive market, Aerie Pharmaceuticals
needed to launch a new chronic disease drug quickly.
With insights and analytics from ZAIDYN, Aerie’s
sales force could more closely examine trends andindividual customers to create more successful
strategies — allowing Aerie to engage customers fasterand better, as well as compete with bigger companies.
Read more.
UCB engages physicians to meet patients’ needs
UCB wanted to collect insights on HCPs’ customer
journeys to ensure the company is getting its solutions
to patients who need them. To do so, UCB’s fieldteams use ZAIDYN’s advanced analytics and AI to gaina nuanced view of each HCP. Employees in the field
can now interact with HCPs more meaningfully byunderstanding their needs.
Read more.

Why ZAIDYNZAIDYN: What’s inside

ZAIDYN meets today’s demands for data availability
and integration, talent, and infrastructure that enables
analytics exploration.

The intelligent, cloud-based life sciences platform thatbrings together data and insights, enabling you to set
new directions that impact business and patient outcomes.

Insights without boundaries
Harness cutting-edge analytics in one platform, with acommon data foundation that makes insights accessible
through a modern UI.
Faster time to value
Leverage the most successful practices from both
intracompany and intercompany intelligence.
Deep industry expertise
Gain access to intelligence rooted in a fluency in the fullspectrum of life sciences—from research and development
and supply chain to commercial and patient outcomes.
Right-sized platform that scales with your business
Gain the flexibility to meet your organization’s needs
today and in the future with a cloud-native platform built
on AWS that scales across business units, infrastructuresand regions for seamless go-to-market campaigns andongoing innovation.

ZAIDYN Customer Engagement
Create personalized customer journeys to define,drive and strengthen customer relationships.
Orchestration Engine
Learn healthcare providers’ preferences and orchestratepersonal customer journeys.
Field Activation
Give reps dynamic, personalized suggestions for how
to engage healthcare providers.
Omnichannel Next Best Actions (NBA)
Learn how physicians interact in digital and in-person
channels and trigger what touchpoint should happen next.
Content Personalization
Personalize every interaction with AI-powered modular
content development for emails and other digital channels.

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PLATFORM OVERVIEW

Customer 360
Meet your customers’ evolving needs and preferences.
Data from digital and non-digital channels sync up toprovide insight into how customers engage with yourbrands, products and the broader healthcare ecosystem.
Algorithm Exchange
Run and train algorithms from our library, including
next best action and dynamic targeting, or develop andincorporate your own.
Data Subscriptions
Proprietary syndicated data offerings AffinityMonitor® andAccessMonitor™ provide a comprehensive understanding
on how HCPs engage across sales and marketing channels.

Algorithm Exchange
Run and train algorithms from our library or develop andincorporate your own algorithms to create something new.
Data HubManage data pipelines with guided workflows, connectors,
quality checks and more. Prioritize processing speedswith elastic data processing.
Data Mastering
Create a single source of truth for information on
healthcare providers and organizations. Use configurable
rules to control data from multiple sources.

ZAIDYN Field Performance

Data Catalog
Shop your company data with just a few clicks. Users
can learn about the data available through glossaries
of definitions and business rules.

Optimize field deployment for each local healthcare marketand motivate the entire field force.

ZAIDYN Clinical Development

Field Deployment
Optimize and align teams to suit local healthcare markets andcreate dynamic loops between conditions on the ground andheadquarters.
Field Incentives
Make the field experience more rewarding by surfacing
individual compensation information and related performanceinsights.
Field Activation
Reps can see progress toward incentive goals and makechanges along the way with field insights and dynamic
call plans.

ZAIDYN Data & Analytics
Put insights into the hands of business users with intuitive
modules and apps.
Insights & Analytics
Get a suite of pre-packaged analytics for brand launch,patient and customer, medical affairs and more.
Intelligent Apps
Fuel smarter decisions with a suite of apps designed todeliver relevant, data-driven insights for business users.
Analytics Workbench
Create a single, curated data layer that connects to businessintelligence and visualization tools to enable self-service
analytics capabilities.

Accelerate drug development, break down silos andbarriers, and connect your teams with the insights theyneed to shape the future of clinical research.
Study PlanningSelect the best sites and countries for each study and set
your clinical trials on a continuous improvement cycle.
Arm your teams with data-driven insights and the ability toforecast changes, model scenarios and predict challenges sothey can pivot and make smarter decisions throughout thestudy planning process.

ZAIDYN Marketplace
Explore a growing suite of life sciences applications,algorithms, and data subscriptions to help companies
evolve ahead of their needs.
Applications
Maximize the value of your existing programs and solutions
with smarter life sciences applications that fuel collaborationand maximize the value of your tech stacks.
Algorithms and models
Advance Life sciences algorithms and models add AI power,automation, and speed to your technology ecosystem thatgets smarter with every interaction.
Data Subscriptions
Unlock the power of crowd-sourced data and industry
benchmarks and make better decisions.

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PLATFORM OVERVIEW• Affinity Monitor: Arm your teams with the latest
industry benchmarks, HCP activity and trends inengagement and preferences across marketing channels
so they can find effective ways to reach their targets.

• Access Monitor: Empower sales teams to work smarter,
not harder, by supplying the data they need to make themost of each HCP interaction and find the best paths toprescribers across specialty areas.

• Panorama: Discover better ways to engage your target
audiences. Access rich, holistic patient-level data thatspans therapy areas—combined with the latest ZS
research on activity across physicians and care teams,
payers, plans and brands—so you can optimize youroutreach.

ZAIDYN Health Insights
Demystify the risks and barriers to health equity andoutcomes so you can close care gaps, optimize treatment
options, and deliver timely interventions based on
actionable insights.
Patient Finder
Build a data-driven patient engagement strategy fueled byinsights your teams can trust so you can find and predict
undiagnosed, misdiagnosed, and underdiagnosed patientsand improve their care journey.
Patient Journey
Discover new ways to optimize your brand using populationlevel data to measure and compare the performance ofdifferent treatment pathways.
Care Gaps
Harness data from healthcare and nonhealthcare sources
to understand care gaps and build strategies to close them.
Health Equity
Break down complex barriers to health equity with contextual
insights that help you deliver meaningful local interventions.
Patient Analytics Hub
Manage, transform, and scale cross-functional patient
insights across a variety of data sources so you can buildand enhance your brand.

Opinion Leader Intelligence
Take the guesswork out of relationship building so you canfind and engage key opinion leaders; connect with risingstars; and navigate an evolving network of peers, players
and influencers with confidence and clarity.
Algorithm Exchange
Run and train ZS’s industry-tested patient data algorithms,
including those optimized to close care gaps, identify unmet
needs, and broaden health equity. Or develop and add yourown algorithms to create something new.
Data Subscriptions
Use the latest propriety ZS data in your models or
dashboards, including subnational data sets illuminatingsocial risk profiles and physician disease management
personas.

ZAIDYN Patient Engagement
Transform the experiences of patients and caregivers using
personalized, AI-powered engagement and human-centric
solutions to elevate health outcomes.
Patient Intelligence
Rapidly enhance your patient engagement with individualized,
AI-powered insights and recommended interventions toimprove health outcomes.
Patient Data Hub
Integrate first, second and third-party patient data sourcesin a centralized and compliant hub to connect and power
patient insights.
Connected Patient
Innovate in a compliant and connected patient data
environment so you can develop meaningful, patientfacing solutions faster.

ZAIDYN Connected Research
Make clinical trial participation easier and more inclusive
while generating real-world evidence to accelerate yourcommercial goals.
Digital Evidence
Accelerate data collection and evidence generation
while making it easier for diverse participants to engage
in traditional, virtual, or device-enabled studies.

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PLATFORM OVERVIEW

Flexible engagement model
From self-service to fully managed business processes as aservice (BPaaS), ZAIDYN offers a flexible engagement model
to fit your ecosystem, team and budget.

• Leverage existing infrastructure and talent investments,
adding the components and capabilities you need when
you need them.

• Drive the productivity and confidence of your data,
analytics and business teams, adding additional expertiseas needed.

• Effortlessly add new regions, business units and brands
to scale globally with confidence.

KEY FEATURES
Modular domain knowledge
Built on decades of life sciences andtechnology expertise, ZAIDYN offers
modular knowledge sets you can selectand combine to meet business objectives.
Seamless user experience
Offer your teams the full range of channels
to suit their work styles (mobile, chat, web)and give them what they need—how andwhen they need it.
Robust data security
Protect your intellectual property and yourdata securely within your organization
through the platform’s industry compliance.
Technology-inclusive
Gain flexibility from business-readyconnectors to third-party data sources,
companion apps and operational systems.
Connect to existing technology ecosystems
to meet future needs with a cloud-native
platform built on AWS.
Compatible, symbiotic algorithms
Enhance your algorithms and work withours, fueled by industry-leading analytics
that complement existing data and AI.
Pre-built connectors and APIs
Bring your technology ecosystem together
with connectors to over 120 life sciences
data sources and APIs to automate andactivate insights through digital workflows.

Learn more at: zs.com/zaidyn

About ZSZS is a management consulting and technology firm focused on transforming global healthcare and beyond. We leverage ourleading-edge analytics, plus the power of data, science and products, to help our clients make more intelligent decisions, deliver
innovative solutions and improve outcomes for all. Founded in 1983, ZS has more than 12,000 employees in 35 offices worldwide.

www.zs.com | © 2023 ZS071223