SCOOTERPERIOD: OCTOBER 1-31, 2019
SOCIAL MONITORING MONTHLY REPORTContent• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Product and Service Feedback• Part IV : Model Comparing Analysis• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

OVERALL BRAND HEALTH CHECK
Share Of Voice by Brand
Channel by Brand

132

15948

15664

18,00016,000

132
145
236

14,000

10314

9812

12,00010,000

266

Honda

771

8,000

938

3880

6,000

Yamaha

1261

8061

4200

4,000
2,000

1928
4809

-

YamahaAug-19Sep-19Oct-19

3566

Honda
0

2,000

3,000

4,000

5,000

6,000

Attitude by Brand: 1-31 October 2019

Sentiment
12,000

1,000

Yamaha: 10,314 mentions
Voice : Facebook was majority (47%).
Sentiment : Neutral 96% (9,999), Positive 3% (277) and
Negative 1% (38)9999

10,000

7403

8,000
6,000
4,000
2,000

38

277

472

186

YamahaNegative

NeutralPositive

Honda

Honda: 8,061 mentions
Voice: Facebook was majority (44%).
Sentiment: Neutral 92% (7,403), Positive 6% (472) and
Negative 2% (186)Content• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Product and Service Feedback• Part IV : Model Comparing Analysis• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

COMPETITORS ANALYSIS BY HONDA [Promotion / PR]
1,768 Mentions

Top 3 Promotion and PR Buzz Timeline*Yamaha ( 3,257 Mentions)

ADV 150

PCX

Scoopy i

140
16;
1%
33;
2%
2%
86;43;
5%217;
12%Facebook

120

News

100

Instagram

80

Twitter
YoutubeWebboard

40
20
0
10

/1
/
10 19
/2
/
10 19
/3
/
10 19
/4
/
10 19
/5
/
10 19
/6
/
10 19
/7
/
10 19
/8
/
10 19
/9
1 0 /1 9/10
1 0 /1 9/11
1 0 /1 9/12
1 0 /1 9/13
1 0 /1 9/14
1 0 /1 9/15
1 0 /1 9/16
1 0 /1 9/17
1 0 /1 9/18
1 0 /1 9/19
1 0 /1 9/20
1 0 /1 9/2
1
1 0 /1 9/22
1 0 /1 9/23
1 0 /1 9/24
1 0 /1 9/25
1 0 /1 9/26
1 0 /1 9/27
1 0 /1 9/28
1 0 /1 9/29
1 0 /1 9/30
1 0 /1 9
/3
1/
19

1373;
78%

60

2,000

Sentiment by Promotion/PR
1768

1,500
1,000
500
-

0

Negative0

NeutralPositive

Facebook, News, and Instagram were among popular channels for promotion/PR campaign.
Dealers just posted their campaigns via those channels. Most mentioned models were 1) ADV
150, 2) PCX and 3) Scoopy i, respectively.
Top 3 models in this month
1. ADV 150 : Mostly mentioned product grand opening and product price.
2. PCX : Mostly mentioned payment installment plans as 1) low down payment,2) no down payment, respectively.
3. Scoopy i : Dealer announced All-new Honda Scoopy i and provided
payment installment plans.

COMPETITORS ANALYSIS BY HONDA [Promotion / PR]
Top 3 Engagement
12

3Channel : Youtube
Post by : AutostationTH
Model : Forza

Channel : Youtube
Post by : มอเตอร์ไซเคิล ทีวไี ทยแลนด์
Model : ADV 150

Channel : Youtube
Post by : MotocrossMagazine Channel
Model : ADV 150

Engagement
46,171 Views |495 Likes | 20 Dislikes| 72 Comments |46,758 Engagement

Engagement
26,350 Views |425 Likes | 20 Dislikes| 235 Comments |27,030 Engagement

Engagement
26,138 Views |171 Likes | 21 Dislikes| 36 Comments |26,366 Engagement

COMPETITORS ANALYSIS BY HONDA [ACTIVITY]
Top 3 Activity Buzz Timeline

1,621 Mentions
Scoopy i*Yamaha ( 428 Mentions)

PCX

Click 125

1,200
Facebook

3;85;
0%
15;5%
1%

News
Instagram
Twitter
Youtube

1516;
94%

800
600
400
200
10

/1
/
10 19
/2
/
10 19
/3
/
10 19
/4
/
10 19
/5
/
10 19
/6
/
10 19
/7
/
10 19
/8
/
10 19
/9
1 0 /1 9/10
1 0 /1 9/11
1 0 /1 9/12
1 0 /1 9/13
1 0 /1 9/14
1 0 /1 9/15
1 0 /1 9/16
1 0 /1 9/17
1 0 /1 9/18
1 0 /1 9/19
1 0 /1 9/20
1 0 /1 9/2
1
1 0 /1 9/22
1 0 /1 9/23
1 0 /1 9/24
1 0 /1 9/25
1 0 /1 9/26
1 0 /1 9/27
1 0 /1 9/28
1 0 /1 9/29
1 0 /1 9/30
1 0 /1 9/3
1/19

Webboard

1,000

1,600

Most activities were in Twitter 94% (1,516).
Lot of activities were ‘retweet’ mentioned Honda A.T. Fun Fest.

Sentiment by Activity
1495

1,400
1,200
1,000
800
600
400
200
-

126
0

Negative

NeutralPositive

Top 3 models in this monthth
Scoopy i : Mentioned Honda A.T. Fun Fest (10 anniversary ceremony of Scoopy i). Most mentions
were tweets by fans of The Toy, Singto & Krist, and Mario Maurer Maurer (All of them are Thai celebrities)
PCX and Click 125i : Voice were from Happy Halloween event. The event was able to participate byguessing Honda motorbike model from its headlight photo. Then, commented under post.
SentimentthPositive : Most of mention praised Honda A.T. Fun Fest (10 anniversary ceremony of Scoopy I).

COMPETITORS ANALYSIS BY HONDA [ACTIVITY]
Positive Activity

COMPETITORS ANALYSIS BY HONDA [ACTIVITY]
Top 3 Engagement
2

1

Channel : Twitter
87 Retweets | 62 Likes |149 Engagement

Channel : Twitter
47 Retweets | 41 Likes |88 Engagement

3

Channel : Twitter
24 Retweets | 24 Likes |48 Engagement

Content• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Product and Service Feedback• Part IV : Model Comparing Analysis• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

PRODUCT AND SERVICE FEEDBACK
PRODUCT

ct
fe
De

rt
Pa
e
ar
Sp

Ce
ic e
rv
Se

sa
Re

le

Pr

nt

ic e

ce
nt
ai

en

rv
Se

Compareer

Car rumoromRecommendstIntention

an

ic e

Honda
73%

M

Yamaha54%

er

Yamaha
27%

Cu

Honda
46%

SERVICE

Intention: Most popular model was Xmax 300. Most of inquiry were about 1)
payment installment plans and 2) in-depth information of Nmax, respectively.
Recommend: Xmax300 was highly recommended over other models suchas good looking, convenience, safety, and best for smooth riding. Aerox
was also recommended for its competitive price, good acceleration but it’s
not good for passenger.
Intention: Most popular model was ADV150. Most of inquiry were about 1)
specification, 2) price, and 3) payment installment plan. While the lesspopular PCX, Most inquiry was also payment installment plan as well.
Recommend: Scoopy i was highly recommended for its easy maintenance,
cheap replacement part, low fuel consumption, and very capable for riding
in city limit. While, PCX was recommended for its convenience for daily
basis, and good for passenger.

Customer Service• Excellent customer service.
• Xmax300 is able to have service at all service stations.
• YZF-R15 should be acquired from your nearby dealer.
• MT-15 had heat issue after servicing.
Maintenance• Newly acquired Nmax (3 days) had engine issue.
• M-Siaz was recommended for its easy maintenance.
Maintenance:•
Scoopy i was highly praised for its easy maintenance.
•
There was inquiry concerned about Click 125i maintainability (mainly about motor oil)and service fee.
Customer Service•
PCX had unresolved battery issue. Customer said the PCX was received service forthird times.
•
Company did not provide enough service to make customers can grab theirmotorbikes at nearest dealer.
•Forza can be serviced at all service stations.
•Customer can ask for CB300 maintenance schedule at service station.

Content• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Product and Service Feedback• Part IV : Model Comparing Analysis• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

MODEL COMPARING ANALYSIS
602 Mentions

140 Mentions

Grand Filano Hybrid
Sentiment by model
5

508

0%

50%

Negative

Neutral1,913 Mentions

Click 125i
Sentiment by model
17

3

100%
Positive

Scoopy I
Sentiment by model

136

0%

50%

Negative

Neutral2
100%

Percent

Positive Category

Percent

Exterior

36%

Performance

50%

27%

Product Discussion

After Sales

Negative Category

Percent

Exterior

43%

Performance29%

After Sales

14%

50%

Negative Category

18%

Percent

Performance50%

Exterior

50%
Want to buy

9Click 125i

Category 1 7

Positive

Positive Category

Performance

792 Mentions

1765

0%

50%

Negative

NeutralPCX
Sentiment by model
141

24

100%
Positive

Positive Category

Percent

Advertising

80%

Exterior

6%

Performance

4%

Negative Category

Percent

Performance40%

Exterior

20%

Accessories

10%

0

0

20

40

40

Positive 17 mentions: Most of positive
mentions were on Pantip (Thai-language
forum). Most customers praised its looking,capacity, and fuel consumption.
Negative 5 mentions: Customers
mentioned its oversize footrest, and engine
noise issue when starting.
Want to buy: Most of customers looked for
payment installment plan such as freedown payment from dealer.

Positive 2 mentions: Customers praised foravailability of part replacement andconvenience for long riding.
Negative 3 mentions: Customers mentioned
brake system issue, tire issue, and oversize
engine. Customer also recommended
Scoopy i over this model.
Want to buy: Customers looked for payment
installment plan from Facebook page:คลินกิ ยานยนต์ Honda.

050%
NeutralPercent

Performance

36%

Exterior

36%

Product Discussion

13%

Negative Category

Percent

After Sales

32%

Exterior

29%

Performance

22%
43

PCX
20

100%
Positive

Want to buy

17

Scoopy i

31

Grand filano

20

0%
Negative

39

Positive Category

Want to buy
Want to buy

729

40

Positive 141 mentions: Most of mentions
were about presenters and Honda A.T. Fun
Fest. The model itself was praised for its
looking and convenience.

0

10

20

30

40

50

Positive 39 mentions: Customer praised forits good acceleration and convenience.

Negative 7 mentions: Customers mentioned
too bright headlight and engine noise issue.

Negative 24 mentions: Most customer
mentioned its battery issue. This issue
persisted even they got service for several
times.

Want to buy: Customers looked for
promotion from dealer. While in Pantip, there
was inquiry for usability and comparison withGrand filano and Click 125i.

Want to buy: There were some inquiry forpromotion from dealer.

MODEL COMPARING ANALYSIS
620 Mentions

1,661 Mentions

0%

595
20%

40%

Negative

21
60%

NeutralPCX
Sentiment by model

ADV150Sentiment by model

Nmax
Sentiment by model
Category 1 4

792 Mentions

80%

Category 1 115

100%

0%

1444
20%

Positive

40%
Negative

24

102
60%

Neutral

80%

0%

100%

729
20%

40%

Negative

Positive

39
60%

80%

Neutral100%

Positive

Positive Category

Percent

Positive Category

Percent

Positive Category

Percent

Exterior

48%

Exterior

64%

Performance

36%

Performance

29%

Performance

11%

Exterior

36%

Safety10%

Product Discussion

10%

Product Discussion

13%

Negative Category

Percent

Negative Category

Percent

Negative Category

Percent

Performance

17%

Sale

72%

After Sales

32%

After Sales

17%

Performance

10%

Exterior

29%

Exterior

17%

Product Discussion

8%

Performance

22%

Want to buy

88

Nmax

0

20

40

Want to buy

Want to buy

75

ADV1506080Positive 21 mentions: Most of mentions praised its goodlooking. While in Pantip, there were mentions praised its
good acceleration, mobility, ABS system (compared to
PCX)
Negative 4 mentions: Customers mentioned its radiator
issue and its unimpressed fuel consumption.
Want to buy: Most of customers looked for payment
installment plan such as free down payment from dealer.

100

0

20

40

43

PCX

60

80

100

Positive 102 mentions: Most mentions praised its goodlooking. Facebook fan page ‘Just Ride It’ also gave apositive review for the model capability.
Negative 115 mentions: Most mentions were about its
noncompetitive price for its 150 cc engine and its ABS
system.
Want to buy: Customers looked for payment installment
plan from Facebook page 'รถจักรยานยนต์
ฮอนด ้า (Honda Motorcycle Thailand)’.

0

20

40

60

80

100

Positive 39 mentions: Most mentions praise its good
acceleration and its convenience.
Negative 24 mentions: Most customer mentioned its
battery issue. This issue persisted even they got service
for several times.
Want to buy: Customers looked for payment installment
plan from dealer.

MODEL COMPARING ANALYSIS
461 Mentions

1,661 Mentions

Aerox
Sentiment by model
1
20%

40%

Negative

60%
Neutral

ADV150Sentiment by model

ADV150Sentiment by model

446

0%

143 Mentions

80%

14

115

100%

0%

1444
20%

Positive

40%

Negative

60%
Neutral

80%

102

4

100%

0%

134
20%

40%

Negative

Positive

560%

Neutral80%
Positive

Positive Category

Percent

Positive Category

Percent

Positive Category

Percent

Exterior

47%

Exterior

64%

Exterior

33%

Performance

37%

Performance

11%

Product Discussion

17%

Product Discussion

11%

Product Discussion

10%

Performance

17%

Negative Category

Percent

Negative Category

Percent

Negative Category

Percent

After Sales

100%

Sale

72%

After Sales

38%

Performance

10%

Sale

38%

Product Discussion

8%

Exterior

13%

Want to buy

39

Aerox

0

20

40

60

Want to buy

80

Positive 14 mentions: Most of mentions in Facebook
praised its good looking. While in Pantip, most mentions
praised its acceleration, engine, and efficiency of Blue
Core Technology.
Negative 1 mention: Customer mentioned failure to start
issue.
Want to buy: Customers looked for payment installment
plan such as 1.69% interest rate from dealer.

Want to buy

75

ADV150

0

20

40

100%

10

Click 150i
6080Positive 102 mentions: Most mentions praised its goodlooking. Facebook fan page ‘Just Ride It’ also gave apositive review for the model capability.

Positive 5 mentions: Customers praised for its goodlooking and availability of replacement part.

Negative 115 mentions: Most mentions were about its
noncompetitive price for its 150 cc engine and its ABS
system.

Negative 4 mentions: Customer complained service
station of AP Honda in Pantip blaming service station
irresponsibility.

Want to buy: Customers looked for payment installment
plan from Facebook page 'รถจักรยานยนต์ ฮอนด ้า(Honda Motorcycle Thailand)’.

Want to buy: Customers looked for payment installment
plan such as free down payment.

0

20

40

60

80

MODEL COMPARING ANALYSIS
689 Mentions

1,913 Mentions

QBIX
Sentiment by model
QBIX 10%

Scoopy I
Sentiment by model

611
20%

77

40%

Negative

60%
Neutral145 Mentions

80%

Category 1 7

100%

1765

0%

Positive

Zoomer X
Sentiment by model

20%

Negative

40%

141
60%

80%

NeutralCategory

100%

4
0%

134
20%
Negative

Positive

40%

7
60%

Neutral80%
Positive

Positive Category

Percent

Positive Category

Percent

Positive Category

Percent

Advertising

94%

Advertising

80%

Advertising73%

Exterior

5%

Exterior

6%

Performance

9%

Product Discussion

1%

Performance

4%

Exterior

9%

Negative Category

Percent

Negative Category

Percent

Negative Category

Percent

Exterior

100%

Performance40%

After Sales

37%

Exterior

20%

Performance

37%

Accessories

10%

Exterior

26%

Want to buy

16

QBIX

0

5

10

15

20

Positive 77 mentions: Most of mention praised productpresenters and its good looking.

Want to buy

Want to buy

17

Scoopy i0510Zoomer X

10

100%

15

20

Negative 1 mention: The mention was its love-hate
design.

Positive 141 mentions: Most of mentions were about
presenters and Honda A.T. Fun Fest. The model itself waspraised for its looking and convenience.

Want to buy: Customers looked for payment installment
plan such as free down payment, and no guarantor(required ID card).

Negative 7 mentions: Customers mentioned too brightheadlight and engine noise issue.
Want to buy: Customers looked for promotion from dealer.
While in Pantip, there was inquiry for usability andcomparison with Grand filano and Click 125i.

0

5

10

15

20

Positive 7 mentions: Customers praised UrBoyTJ concert in
Honda A.T. Funfest via Twitter. Customers also praised its
classy red, its design, and its mobility.
Negative 4 mentions: Customers mentioned several issues
such as poor replacement parts, failure to start, and fueltank issue. Customers were also not recommended themodel for certain reason such as oversize tires, too small
storage box, and poor quality headlight.
Want to buy: Customer asked for pros and cons ofZoomer X for riding from house to univerisity in Pantip.

MODEL COMPARING ANALYSIS
129 Mentions

148 Mentions
CB300
Sentiment by model

MT-03
Sentiment by model

Category 1

10 Mentions

Category 1

2

122

5

0%

20%
Negative 40%Neutral60% Positive
80%

100%

Z300
Sentiment by model

1

143

4

0%

20%
Negative40% Neutral
60% Positive
80%

100%

Category 1

9

0

0%

20%

Negative40%

1

Neutral60%

Positive
80%

Positive Category

Percent

Positive Category

Percent

Positive Category

Percent

Exterior

71%

Performance

38%

Performance

100%

Product Discussion

29%

Product Discussion

25%

Negative Category

Percent

Sale

25%

Product Discussion

100%

Negative Category

Percent

Want to buy

Sale

33%

6

Performance

33%

Exterior

33%

MT-03

0

2

4

6

Positive 5 mentions: Most of mentions were in thenews (announced All-new 2020 Yamaha MT-03. Most
mentions praised its design, and its mobility.
Negative 2 mentions: Customers mentioned they were
not impressed the announcement of All-New 2020
Yamaha MT-03.
Want to buy: Customers were interested in theannouncement of All-New 2020 Yamaha MT-03.

8

Positive 1 mention: Customer praised its mobility in
Pantip.
There is no ‘Mention Negative’ and ‘Want to buy’.

Want to buy

10

CB300

0

2

4

6

8

10

12

Positive 4 mentions: Most of mentions were from Pantip.
Most of mentions praised for its competitive price, its
mobility, and low maintenance fee.
Negative 1 mention: Customer complained its
noncompetitive price and lacked of some crucialcomponents (gear indicating display and double stand).
Want to buy:Customers looked for payment installment planfrom dealer.

100%

MODEL COMPARING ANALYSIS
464 Mentions

148 Mentions
CBR150Sentiment by model

R15
Sentiment by model

Category 1 4

442

0%

20%

40%

Negative

18
60%

Neutral80%

Category 1 2

100%

146

Positive

Negative
20%
40%

0%

Positive Category

Percent

Exterior

74%

Performance

16%

Product Discussion

5%

Negative Category

Percent

Exterior

33%

Performance

33%

After Sales

17%

10

20

30

Positive
80%

Negative Category

Percent

Sale

50%

Performance

50%

100%

There is no mention for Suzuki GSX.

9

CBR150

0

10

20

30

Negative 2 mentions: Customers mentioned in
Facebook and Pantip stated its balancing issue.

35
0

Neutral60%

Want to buy

Want to buy
R15

0 Mention

40

Positive 18 mentions: Customers praised for its good looking indealer’s Facebook page. While in Pantip, customers also
praised for its capable acceleration that was suitable for long
journey.
Negative 4 mentions: In Pantip, customers mentioned
comfortable issues with its cushion, lacked of storage box, andengine issue.
Want to buy: Customers looked for payment installment planfrom dealer.

Want to buy: Customers looked for payment
installment plan from dealer.

40

MODEL COMPARING ANALYSIS
2,483 Mentions

135 Mentions

YZF-R3
Sentiment by model

QBIX 1

CBR300Sentiment by model

2482

0%

20%

40%

Negative

Category 1 1
60%

Neutral

80%

0%

100%

20%

40%

4
60%

80%

NeutralPercent

Positive Category

Percent

Exterior

100%

Product Discussion

33%

After Sales

22%

Performance

22%

Negative Category

Percent

Performance

67%

Product Discussion

33%

5

10

15

There is no positive mention.
Negative 1 mention: In Pantip, Customer mentioned
comfortable issue with its cushion.
Want to buy: Customers looked for payment installment
plan from dealer. Customers also looked for black YZFR3.

100%

Negative

2

4

6

8

20%

40%

Neutral60%

Positive
80%

There is no Sentiment Positive Negative
And Want To Buy

11
0

29
0%

Want to buy
CBR300Category

Positive

Negative Category

70

Ninja 300
Sentiment by model

130

Negative

Positive

Want to buy
YZF-R329 Mentions

10

12

Positive 4 mentions: Customers recommended this modelin Pantip and praised its acceleration, competitive price,and cheap replacement parts.
Negative 1 mention: Customer complained its engine
strength that was not capable enough to get ahead ofother vehicles at 120 km/h speed.
Want to buy: Customers looked for payment installment
plan from dealer.

100%

MODEL COMPARING ANALYSIS
496 Mentions

146 Mentions
MT-15
Sentiment by model

MT-15 3

CB150R
Sentiment by model

487

0%

10%

20%

30%

40%

Negative

50%
Neutral

CB150R

6
60%

70%

80%

90%

100%

0%

Positive Category

Percent

Performance

33%

Exterior

57%

After Sales

33%

Performance

29%

Exterior

22%

Product Discussion

14%

30

40

50%

Neutral

60%

70%

80%

90%

100%

Positive

Percent

Positive Category

Percent

Exterior

50%

Performance67%

After Sales

50%

Exterior

33%

9CB150R

50

40%

Want to buy

78
20

30%

2

Negative Category

MT-15

10

20%

Negative

Percent

010%

Positive

Negative Category

MT15

142

2

60

70

80

90

0

2

4

6

8

10

Positive 6 mentions: Customers praised its good looking, classy color, and competitive price.

Positive 2 mentions: In Pantip, Customers praised for its design and engine power.

Negative 3 mentions: Mentions were from Pantip and twitter complained that the model was
too short and its cushion was too hard. Service station failed to solve its issue. There wasengine heat issue after service station did engine stress test.

Negative 2 mentions: Customer complained that there was no storage box under cushion,ergonomic issue, and uncomfortable for passenger.

Want to buy: Customers looked for payment installment plan from dealer.

Want to buy: Customers looked for payment installment plan from dealer.

MODEL COMPARING ANALYSIS
455 Mentions

146 Mentions

XSR155
Sentiment by model

Category 1 2

CB150R
Sentiment by model

433

0%

20

20%

40%

60%

Negative

NeutralPositive

80%

Category 1 2

100%

GPX Gentleman
Sentiment by model

142

0%

2

20%

40%

60%

80%

Negative

NeutralPositive

Positive Category

Percent

Positive Category

Percent

Exterior

82%

Performance

67%

Product Discussion

14%

Exterior

33%

Performance

5%

Negative Category

Percent

Negative Category

Percent

Exterior

50%

Performance50%

After Sales

50%

Product Discussion

25%

Exterior

25%

0

10

20

30

40

50

60

Positive 20 mentions: Most of mention were from Facebook.
Customer praise its design and comfort.
Negative 2 mentions: Customer complained that there was nostorage box under cushion, ergonomic issue, and uncomfortablefor passenger.
Want to buy: Customers looked for payment installment planfrom dealer. XSR155 was more popular than other model.

10

20

30

40

50

Category 1

2
0%

20%

40%

60%

80%

Negative

NeutralPositive

There is no Sentiment Positive Negative
And Want To Buy.

9

CB150R55

XSR155100%

Want to buy

Want to buy

0

2 Mentions

60

Positive 2 mentions: In Pantip, Customers praised for its
design and engine power.
Negative 2 mentions: Customer complained that there
was no storage box under cushion, ergonomic issue, anduncomfortable for passenger.
Want to buy: Customers looked for payment installment
plan from dealer.

100%

MODEL COMPARING ANALYSIS
878 Mentions

166 Mentions

XMAX
Sentiment by model

Xmax

8

Forza
Sentiment by model

846

0%

20%

40%

Negative

24
60%

Neutral80%

Category 1

100%

151

4
0%

20%

Positive

40%

11
60%

Negative80%

Neutral100%

Positive

Positive Category

Percent

Negative Category

Percent

Positive Category

Percent

Negative Category

Percent

Exterior

46%

Exterior

42%

Exterior

35%

Performance40%

Performance

17%

Performance

25%

Performance

35%

Exterior

20%

Product Discussion

17%

Product Discussion

17%

Product Discussion

18%

After Sales

20%

Want to buy

Want to buy

271

XMAX

0

50

100

150

13

FORZA
200

250

300

Positive 24 mentions: Customers praised for its good looking, its comfort forlong journey, and large storage box.
Negative 8 mentions: Customers mentioned it lacked of mobility and it was tootall for some people.
Want to buy: Customers looked for online reservation with special deal from่ โมโตสแควร์).
dealer (ยามาฮา

0

2

4

Want to buy
6
8

10

12

14

Positive 11 mentions: Customers praised it good looking, its convenience, andenjoyable driving. In Pantip, customer mentioned its ergonomic was better
than Xmax.
Negative 4 mentions: Customer complained that it was prone to scratch andwas not good acceleration at 120 km/h speed.
Want to buy: Customers looked for online reservation with special deal from่ โมโตสแควร์).
dealer (ยามาฮา

MODEL COMPARING ANALYSIS
557 Mentions

333 Mentions
Wave 125i
Sentiment by model

Finn
Sentiment by model

Finn

2

548

0%

20%

40%

Negative

760%

Neutral749 Mentions

80%

Wave 110i
Sentiment by model

Category 1 1

328

4

0%

50%

100%

100%

Positive

Negative

NeutralCategory

2

743

4

0%

50%

100%

Negative

Positive

NeutralPositive

Positive Category

Percent

Positive Category

Percent

Positive Category

Percent

Fuel Economy

42%

Performance

75%

Fuel Economy

36%

Product Discussion

29%

Fuel Economy

12%

Product Discussion

18%

Exterior

29%

Advertising

12%

Performance

18%

Negative Category

Percent

Negative Category

Percent

Negative Category

Percent

Performance

50%

Performance

100%

Performance50%

After Sales

50%

Fuel Economy

50%

Want to buy

Want to buy

20

Finn
0

5

10

9

Wave 125i
0

15

20

25

5

Want to buy
10

15

20

25

30

28

Wave 110i

30

Positive 7 mentions: Customers praised for its good looking
and its fuel consumption.
Negative 2 mentions: In Pantip, customers stated that there
was engine noise issue when starting.
Want to buy: Customers looked for payment installment planfrom dealer such as free down payment and various special
deal.

Positive 4 mentions: Customers praised its durability andfuel consumption.
Negative 1 mention: In Pantip, customer told user
experience when engine immediately failed during theride.
Want to buy: Customers looked for payment installment
plan from dealer.

0

5

10

15

20

25

30

Positive 4 mentions: Customers praised for its mobility
and fuel consumption
Negative 1 mention: In Pantip, customer conducted fuelconsumption test of Wave110i and the result revealed
that it was not as same as Honda stated.
Want to buy: Customers looked for special deal fromdealer (บุรรี ัมย์สยามมอเตอร์).

MODEL COMPARING ANALYSIS
163 Mentions

140 Mentions
Click125i
Sentiment by model

GT 125
Sentiment by model

GT 125Click125i

163
0%

10%

20%

30%
Negative

40%

50%

Neutral

60%

70%

80%

90%

2
0%

100%

10
2

4

6

20%

8

30%

Negative

Want to buy

010%

Positive

There is no Sentiment Positive Negative

GT 125

136

10

40%

50%

Neutral

2

60%

70%

80%

90%

100%

Positive

Positive Category

Percent

Performance50%

After Sales

50%

Negative Category

Percent

Performance

33%

Exterior

33%

Product Discussion

33%
Want to buy

Want to buy: Customers looked for payment installment plan fromdealer Facebook page.

9

Click125i
0

2

4

6

8

10

Positive 2 mentions: In Pantip, Customer praised for availability of replacement parts andconvenience.
Negative 2 mentions: In Pantip and Twitter, Customers complain that it lacked of mobility
and was too heavy. Customers also stated issue with its tires.
Want to buy: Customers looked for payment installment plan and special deal fromdealer.

MODEL COMPARING ANALYSIS
44 Mentions

140 Mentions
Click125i
Sentiment by modelFree GoSentiment by model

FreegoClick125i

44
0%

10%

20%

30%
Negative

40%

50%

60%

NeutralPositive

70%

80%

90%

2
0%

100%

136
10%

20%

30%

Negative

There is no Sentiment Positive Negative
And Want To Buy.

40%

50%

Neutral

2

60%

70%

80%

90%

100%

Positive

Positive Category

Percent

Performance50%

After Sales

50%

Negative Category

Percent

Performance

33%

Exterior

33%

Product Discussion

33%
Want to buy

9Click125i
0

2

4

6

8

10

Positive 2 mentions: In Pantip, Customer praised for availability of replacement partsand convenience.
Negative 2 mentions: In Pantip and Twitter, Customers complain that it lacked ofmobility and was too heavy. Customers also stated issue with its tires.
Want to buy: Customers looked for payment installment plan and special deal fromdealer.

MODEL COMPARING ANALYSIS
66 Mentions

140 Mentions
Click125i
Sentiment by model

LEXI
Sentiment by model

Freego 0
0%

66
10%

20%

30%
Negative

40%

0

50%

60%

NeutralPositive

70%

80%

90%

There is no Sentiment Positive Negative
And Want To Buy.

100%

Click125i

2
0%

136
10%

20%

30%

Negative

40%

50%

Neutral

2

60%

70%

80%

90%

100%

Positive

Positive Category

Percent

Performance50%

After Sales

50%

Negative Category

Percent

Performance

33%

Exterior

33%

Product Discussion

33%
Click125i

9Click125i
0

2

4

6

8

10

Positive 2 mentions: In Pantip, Customer praised for availability of replacement partsand convenience.
Negative 2 mentions: In Pantip and Twitter, Customers complain that it lacked ofmobility and was too heavy. Customers also stated issue with its tires.
Want to buy: Customers looked for payment installment plan and special deal fromdealer.

Content• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Product and Service Feedback• Part IV : Model Comparing Analysis• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

MARKET TREND ANALYSIS
Cloud Word

Type

Mentions

YZF

2,160

unlimitedfununlimitedfans

1,146

hondaatfunfestxkristsingto

1,082

YZF mentions were from Twitter. The mentions were retweet
related to Wang Yibo (Chinese celebrity) and his YZF-R3.
unlimitedfununlimitedfans and hondaatfunfestxkristsingtothwere
from Twitter as well. Both related to Honda A.T. Fun Fest (10anniversary Scoopy I) and its presenters.

MARKET TREND ANALYSIS
Hash TagType

Mentions#scoopyi

829#Yamaha468#YamahaFINN

204#ScoopyithThis related to Honda A.T. Fun Fest (10 anniversary Scoopy I) and its
presenters.
#YamahaMost of mentions were special deal and payment installment plan from dealer.
#YamahaFINN
This meant to promote testing result of Yamaha Finn fuel consumption.

MARKET TREND ANALYSIS
DealerBrand post

Honda;
1078; 27%
Yamaha;2869; 73%
YamahaHonda

Yamaha;78; 44%

Honda;
101; 56%

YamahaHonda

Customer

Honda;
3799; 64%

YamahaYamaha;2129; 36%

Honda

DealerBrand post

Customer post

Yamaha : Most of mentions were special
deal and payment installment plan. 419
mentions were Yamaha Finn and 329
mentions were Yamaha Xmax.

Yamaha : Most of mentions were special deal,
payment installment plan, and Yamaha Finn’sfuel consumption testing result.

Yamaha : Most of mention were inquiry for
payment installment plan for Yamaha
XMAX300. Yamaha QBIX was also mentionedin Yamaha Auto Check in Event.

Honda : Most of mentions were special
deal and payment installment plan. 105
mentions were Honda PCX and 91
mentions were Honda ADV 150.

Honda : Most mentions related toannouncement of Honda ADV 150.

Honda : Mostth of mentions were Honda A.T.
Fun Fest (10 anniversary of Scoopy I). There
were mentions about Honda ADV 150 priceand efficiency.

Content• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Product and Service Feedback• Part IV : Model Comparing Analysis• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

YAMAHA COMPLAINT MODELAUTOMATIC
Fino 125•••

The customer brought the
product to fix the brake but was
refused. LINK
Customers can not start engine.
LINK
Pillion people sittinginconvenient. LINK

Mio125&Mio GT125

Grand Filano• Footrest is too long. LINK• Red color of new model not
beautiful. LINK• The mudguard is noisy. The
mechanic doesn't care to fix it. LINK
• Brake pads and brake discs
problem. LINK

Aerox
•

Have no negative mention

The product can start without
clutching the brakes. LINKYAMAHA COMPLAINT MODELAUTOMATICQBIX•

Bad shape design. LINK•

Nmax has a water pressure and valve
problem. LINK
Hard to piled up. LINK
There is a problem with engine oil.
LINK

Nmax
•
•

Tricity
Have no negative mention

YAMAHA COMPLAINT MODELAUTOMATICLEXi
Have no negative mention

XMAX 300• Too large size. LINK• No swiftness. LINK• Hard to ride for inexperienced people.
LINK• The acceleration is not enough forovertaking. LINKFreeGoHave no negative mention

YAMAHA COMPLAINT MODELMANUAL
M-Slaz••Difficult riding. LINK
Lost engine oil problem. LINK

JupiterHave no negative mention

MT-03
Have no negative mention

YAMAHA COMPLAINT MODELMANUALYZF - R15
• Difficult to ride up. LINK
• Brake pads problem. LINK• The radiator fan system has aproblem. LINKYZF- R3•

Uncomfortable riding. LINK

MT-03
Have no negative mention

YAMAHA COMPLAINT MODELMANUALFinn

XSR155••Hard to riding. LINK
There is noise disturbing
while riding. LINK

MT-15
•

Have no negative

Spark 115i
Staff test the engine until hot
before receiving the product.
LINK

Have no negativeHONDA COMPLAINT MODELAUTOMATIC

Scoopy I••••

The headlights are too bright. LINK
Rubber easily leak. LINK
Pillion people sitting uncomfortably.
LINK
The belt has a problem. LINK

Click 125i
• Brake system has problems. LINK• The quality of the road tires. LINK• The engine is too big. LINK

PCX
•
•
•
•

Hard to piled up. LINKEngine shake problems. LINKCan not start problem. LINK
Batteries deteriorate easily. LINKHONDA COMPLAINT MODELAUTOMATIC
Forza
•
•
•

Slowly acceleration. LINKThe font shield is scratched.
LINK
Not flexible. LINK

Click 150i
• The service center technician
does not work prudently.
LINK

Zoomer X• Parts from the center are notgood quality. LINK
• Water into the oil tank. LINK
• Small storage. LINKADV 150••••

Not beautiful design. LINK
Slowly acceleration but
expensive price. LINK
Only one wheel ABS. LINK
Slowly power engine. LINKHONDA COMPLAINT MODELMANUAL
Wave 110

Wave 125

Have no negative mention

Have no negative mention

Wave 110i• Bad shape design. LINK
• Unrealistic Gasoline Ad. LINK

Wave 125i• Front light, rear light and engine
turn off while riding. LINKHONDA COMPLAINT MODELMANUALCBR 150••

MSX 125••••

Unbalanced weight. LINKNo discount promotion. LINK

The seat is not comfortable. LINKThe engine is tripped and turned
off when wet. LINK
The rear wheel made a soundwhile exiting. LINK
Hard to start. LINKSuper Cub
• Too expensive. LINK
• Dislike the shape design. LINK
• Wheel design is not beautiful. LINKCBR 300•

The acceleration is not enough forovertaking. LINKHONDA COMPLAINT MODELMANUAL

CB300•

CB150R••

Expensive, no indicator lights and a dual
stand. LINK

Riding long distances is not comfortable.
LINK
Inconvenient to use because there is nostorage space under the seat and people
are not comfortable sitting. LINK

CBR150R
Have no negative mention

HONDA COMPLAINT MODELMANUAL
Monkey•Expensive price. LINK

CBR250RR• Handlebars is not comfortable. Not
suitable for ride in the city. LINKContent• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Compare Model Analysis• Part IV : Product and Service Feedback• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

MOTO GP ANALYSIS
3,708 Mentions

2

1

1
2
3

3

First, Marc Márquez, Spanish
motorcycle racer, of team Repsol
Honda celebrated his 8th world
champion.
Second, this showed Rossi andVinales Yamaha YZR-M1 using in
PTT Grandpix 2019 at Chang
International Circuit
Third, the meet and greet eventwith Monster Energy Yamaha
MotoGP at YamahaGP booth,
Chang Internation Circuit.

Content• Part I : Overall Brand health Check• Share Of Voice by Brand• Channel by Brand• Sentiment and Attitude by Brand• Part II : Competitors Analysis• Promotion / PR
• Activity• Part III : Product and Service Feedback• Part IV : Model Comparing Analysis• Part V : Market Trend Analysis• Part VI : Model Complaint Summary• Part VIl : MOTO GP Analysis• Part VIll : Recommendation

RECOMMENDATION
Halloween event and promoting content based on trending motion picture of Honda had particularly reception.

Engagement : 971

Engagement : 3,684

Engagement : 194

Engagement : 3,467

Engagement : 2,485

According to engagement comparison, Honda had better engagement because it was easy to participate in event (justleaved comment under the post). This ended up with better response.
Honda had far better engagement than Yamaha according to the comparison. The promoting content based on trending
motion picture by Honda significantly helped with high engagement. Yamaha needs to do promoting content based on upto-date trend to boost engagement.

RECOMMENDATIONFACEBOOK POLL getting back on its feet

Facebook developed ‘Poll ads’ to make it easier togather precious information from customers. Initially, thecontent is shown on 2 platforms (Facebook mobile app andInstagram stories. There is no restriction so both picture andmotion picture can be used in poll.
According to Poll ads flexibility, brand can do any stylesof contents to gather online customer preference such aspreferable promoting channel, promotion and even productrelated content (preferable color, style and so on).