Purple Carrot cultivates 68% moreorders with performance partnerships

Situation
Marketinggoal: Improve
ROAS byexpanding intopartnerships

Plant-based meal-kit delivery service Purple Carrot has been growing
strong since it came on the meal delivery scene in 2014, but it wasbeginning to see diminishing returns with its primary marketing
channels. Plus, new customer acquisition costs were sky-high.
The company decided that the best way to diversify and strengthen
its marketing mix was to develop a partnership program. Given that itwould be its ﬁrst foray into afﬁliate partnerships, Purple Carrot wasintent on getting tracking set up correctly.
Purple Carrot also wanted to develop an afﬁliate program that went
beyond the usual bottom-of-funnel coupon sites and would enable
them to partner with high-value and incremental partners that alignedwith their brand. They sought top-of-funnel partners including
content and loyalty partners that could introduce the brand to newaudiences.

About Purple Carrot
Purple Carrot is the plant-based meal kit company. The company
delivers fresh, preportioned ingredients and simple step-by-stepguidance for people to cook distinctive, healthy, plant-based meals
at home. Purple Carrot empowers people who want to consciously
and easily integrate plant-based eating into their lives.

“We heard about how great Impact was from others in the industry —and it’s true. Impact surpassed all our expectations, both technologicallyand from a support perspective. We were able to develop and grow arobust program in a short amount of time with total conﬁdence in alltechnical components. We recommend that anyone starting an aﬃliate
partnership program do so with Impact and Acceleration Partners.”
Alli Hobbs
Senior Marketing Manager
Purple Carrot

Solution
Create a high-value
network of partners

Purple Carrot decided to move forward with its partnershipprogram, using the Impact Partnership Cloud™ and premier global
partner marketing agency, Acceleration Partners.
With the help of the Acceleration Partners team, Purple Carrot
quickly established a robust network of top-of-funnel afﬁliate
partners, including loyalty partners, top-tier mass media, bloggers,
review sites, several employee perks & beneﬁts companies, andtech partners such as the cart abandonment solution UpSellit.
Acceleration Partners leveraged the Impact Partnership Cloud’s
Dynamic Payout capability to adjust commissions and reward
top-of-funnel partners who introduced new audiences to Purple
Carrot. Even though these partners may not have been the last
touchpoint in the customer’s journey to conversion, new incremental
audiences were a key indicator for the brand.
Acceleration Partners also used Impact’s blocking capabilities inorder to comply with the Afﬁliate Nexus law restrictions and block
partners who reside in certain countries which have had historicallylower quality trafﬁc.

© 2020 Impact Tech, Inc. All rights reserved.

+68%30%

Increase in orders andrevenue QoQ

Increase in ROAS QoQ

Outcome68% increase inorders QoQ

Since the launch of Purple Carrot’s program, partnerships havebecome one of Purple Carrot’s most effective and efﬁcientconversion channels. In the ﬁrst few months, the partnershipprogram enjoyed a 68% increase in orders and a 30% increase inreturn on ad spend (ROAS) compared to the previous quarter.
These extraordinary returns stabilized Purple Carrot's growth goals
and set them on the road toward more success.

“The Acceleration Partners team has been communicative, thoughtful, and hard-working, I trustthem implicitly to build the aﬃliate partnership program that is best for Purple Carrot. They havebeen able to build a robust and diverse group of partnerships for us, while also thinking
strategically as we continue to build out the program. Needless to say, we're excited with where
we are and where we will go with them!”

Allison Rolish
Marketing Project Manager
Purple Carrot

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