Toward a Beautiful Age—The Tokyu Group

Tokyu Fudosan Holdings

CSR Report
2013–2014

Under the new holding company system,
we will fulfill our social responsibility throughour business activities and create value neededby our stakeholders based on the Group’s
comprehensive strength and spirit of challenge.

CONTENTS
03

Message from the President

05

Special Feature

Our Business and CSR

A Round Table Meeting by Tokyu Fudosan Group Employees

13

The Tokyu Fudosan Group’s
Project to Support Recovery fromthe Great East Japan Earthquake

15

Tokyu Fudosan Group’s CSR

17Interaction with Customers/
Initiatives to Enhance Customer Satisfaction

19

Management Structure/
Sound and Highly Transparent Management Structure

22

Employment and Labor Practices/
Improving Workplaces to Increase Employees’
Job Satisfaction

25

Environmental Conservation/
Efforts for Five Environmental Issues

31

Social Contribution/
Measures for Four Social Contribution Themes

37

Tokyu Fudosan Group Overview

38

Third-party Opinion/
Third-Party Opinion Acknowledgement

Tokyu Fudosan Holdings CSR Report 2013–2014
Purpose of Publication
The CSR Report has been published since 2009 with a view to helping bothinternal and external stakeholders of the Tokyu Fudosan Group deepen
their understanding of its CSR activities. In this 2013–2014 edition, we havesummarized the progress made with the entire Group’s CSR activities andintroduced the important topics by theme.

Intended ReadersThis report is compiled for a range of stakeholders, including our customers,
shareholders, investors, employees and their families, suppliers, government
agencies, NPOs/NGOs, local communities where the Tokyu Fudosan Group
conducts business activities, and educational institutions.

Scope of Reporting
The report covers the corporate social responsibility (CSR) activities conductedby all Tokyu Fudosan Group companies (See p. 37).

Reference
Global Reporting Initiative (GRI) Sustainability Reporting Guidelines Version 3.1

Date of Publication
December 2013

Contact
PR/CSR Promotion Department, General Administration Division,
Tokyu Fudosan Holdings Corporation
Tel.: +81 (3) 5458 0617
Fax: +81 (3) 5458 4043

Message from the President

Under the New Management System,
the Tokyu Fudosan Group will makean all-out effort to meet social
challenges in an appropriate manner.

Shift to a Holding Company System inthe 60th Anniversary YearThe history of the Tokyu Fudosan Group goes back to theestablishment of Den-en Toshi Co. in 1918. In order to meet asocial challenge of that time, specifically to provide inhabitantsof cities created through modernization with sound dwellings,
this predecessor company developed the Tamagawa-dai district,present Den-en Chofu based on the concept of creating an urban
district featuring the “coexistence of houses and gardens.”
Since then, the Tokyu Fudosan Group has continuously
passed down the business philosophy of identifying social
challenges with the spirit of enterprise and meeting thechallenges by implementing projects with ideals and ideas.
In October 2013, 95 years after the establishment of Den-en
Toshi Co. and 60 years after Tokyu Land Corporation (TLC)
became independent from Tokyu Corporation, the Tokyu
Fudosan Group reorganized its structure to make a fresh
start toward the future. Specifically, TLC, Tokyu Community
Corporation and Tokyu Livable, Inc., the three core companiesof the Group, established Tokyu Fudosan Holdings Corporation,then became wholly owned subsidiaries of this holding company,
and began conducting business operations together with otherGroup companies under the new system.

Proposing a Range of Solutions as aComprehensive Real Estate Company
The Tokyu Fudosan Group has been pursuing growth while
respecting the independent activities of each Group company.
As a result, it has developed into a comprehensive real estatebusiness group with a total of about 17,000 employees, whoare engaged in real-estate sales and leasing agent services,management of buildings and condominiums, retailing, andthe operation of resort facilities, in addition to the real estate03

development business.

meet social challenges through their business operations.

In the mean time, the business environment surrounding us

The Tokyu Fudosan Group has been making contributions

has been rapidly changing. For example, the domestic real estate

to society and the protection of the global environment as part ofmarket is shrinking as Japanese society continues to grow older

its CSR activities, and to foster the activities in a comprehensivewith a decrease in the number of children, and people’s work

manner, we also established the CSR Promotion Committee.

styles are being diversified with the progress of information andAs a result, TLC was selected to be included in the Dow Jones

communication technologies.

Sustainability Index, which is a global benchmark for socially

Against this backdrop, we have shifted to the holding company

responsible investment, for two years in a row and in thesystem, which will help improve our management efficiency and

FTSE4Good consecutively for four years. Following the shiftbusiness performance. We, however, aim to do even more underto the new holding company system, the management team andthe new system: we will establish a system to make appropriate

employees will make a concerted effort to help the Group soar to

responses to a range of new social challenges and provide

new heights.

diversified solutions to meet the challenges in a manner that is
possible only with a comprehensive real estate group.

Finally, it is three years since the occurrence of the Great
East Japan Earthquake in 2011, and recovery activities haveDen-en Toshi Co. met a social challenge posed by the

been underway in the afflicted areas. During these years, themodernization of Japan by implementing a project with ideals

entire Tokyu Fudosan Group has been continuing to implement

and ideas, and like this predecessor, the Tokyu Fudosan Group ismeasures to meet the needs of the areas and giving support

taking on the challenges posed by the new age while also goingto them based on the characteristics of its business activities.

back to the basics of its business.

People in the afflicted areas, however, are still in the course ofrecovery, and we will continue to provide the assets and know-

Aiming to Be a Highly Reliable
Corporate Grouphow possessed by the Group to contribute to the full recovery of

We at the Tokyu Fudosan Group have been striving to increase

effort to meet the challenges posed by society in an appropriate

the satisfaction of our stakeholders by fulfilling our corporatemanner, thereby continuing to win trust from its stakeholders.

the afflicted areas.
The Tokyu Fudosan Group will make an untiring and all-out

social responsibility (CSR) through business activities, as definedin our medium-term management plan Value Innovation 2013.
We have been working to meet the challenges of modern
society by bringing together the forces of Group companies. In
order to level up the initiatives, it is necessary for individual
employees to continue pursuing the role to be played by the
Tokyu Fudosan Group from the viewpoints of customers andsociety at large. Furthermore, for the Group to meet and exceed

Kiyoshi Kanazashi
President & Representative Director
Tokyu Fudosan Holdings Corporation

their expectations, each and every employee is expected to workwith a strong awareness of the Group’s CSR and of the need toTokyu Fudosan Holdings CSR Report 2013–201404

Special Feature

Our Business and CSR
A Round Table Meeting by Tokyu Fudosan Group Employees

Hiroyuki Tsukahara

Yukiko Sugii

Tokyu Land Corporation

Tokyu Hands, Inc.

The Tokyu Fudosan Group works to fulfill its
CSR by meeting social challenges through its
business activities.
What kinds of CSR activities are individualGroup companies conducting to help the Group
continue to be a sustainable corporate entity?
Employees of the Group had a round table
meeting to exchange opinions about the CSR
activities of their companies.

Viewing CSR from IndividualStandpoints in Business(The meeting was held at the head office of Tokyu Land Corporation
on Sept. 24, 2013.)

Affairs Department, and to be honest, I initially had no

as a facilitator. First of all, I would like to ask your opinions
about the social challenges you have faced in your work and theapproaches you are taking to meet them.
Takahashi: Tokyu Livable is mainly engaged in real-estate
sales and leasing agent businesses. I belong to the Generalclear ideas about the social challenges to be met by our

Facilitator:

company and about the measures to be taken by us to meet

Makiko Akabane

the challenges. But the new president, who took up his post

Director of the CSR Asia Japan officein 2011, showed the long-term vision of the company to all

Has a total of more than ten yearsof experience in CSR activities atmultinational companies and engaged in
the launch of CSR-related departments
at Starbucks Coffee Japan, Nikko
Asset Management and others. Madecontributions to CSR projects acrossAsia, including to the launch of the CSR
department in the CSR Asia Singapore
office, and has made a number ofspeeches on CSR.

05

Akabane: I’m delighted to be participating in today’s meeting

Tokyu Fudosan Holdings CSR Report 2013–2014

employees and dynamically inspired us to think, “We mustchange ourselves.” Accordingly the corporate culture began
to change and urge us to meet social requirements, including
fostering energy conservation in our business operations
and improving the work shift to make our workplaces
more comfortable. Driven by this momentum, we are now
implementing a range of measures.

Fumitaka Takahashi

Shiho Nakagami

Shiro Saito

Tokyu Livable, Inc.

Tokyu Land Corporation

Tokyu Community Corporation

Nakagami: I am making plans for office buildings at Tokyu

project if we cannot make social contributions through it.” I

Land Corporation (TLC), but I have for quite some time felt thathave been in charge of the Palau Pacific Resort for 19 years in

we need to create comfortable space in office buildings fromline with this idea.

the viewpoint of customers. In offices, both men and women of

Saito: Tokyu Community is mainly engaged in the management

different age groups and also people with physical disabilities

of condominiums and office buildings. We not only manage

are working, and their work styles are becoming increasingly

the facilities but also communicate with the owners, tenants

diversified with the times and social changes. We reviewed theand residents and build local communities as part of ourdefinition of “comfortable space” for workers in the projectbusiness operations. It is particularly important for us to foster

on the Shin-Meguro Tokyu Building, which was completed incommunication among residents of condominiums. We also focus

December 2012.

on the prevention of labor accidents. If workers dispatched from

Tsukahara: The Palau Pacific Resort will celebrate the 30th

our company have labor accidents at the facilities, the tenants andanniversary of its opening in 2014. The resort development

residents will feel uneasy, which could lead to the devaluation ofproject was launched before the term CSR became widely

the buildings.

known, with an eye to fostering harmony between people

Sugii: Tokyu Hands upholds the basic principle of helping

and nature, developing a resort while preserving the natural

customers create their livelihood culture. Aspiring to restore

environment and making contributions to the local economy.

the popularity of handcrafting and do-it-yourself, we are

The entire project made direct contributions to the solution ofproviding customers with opportunities to experience the joysocial problems in Palau, through development based on theof creating things and offering the products that give thempreservation of the natural environment and on the employment

tips to lead eco-friendly lives. We conduct business activities

and education of local people. The then president led the project

according to this concept, which I believe leads to thewith a strong commitment, saying, “I will not implement thefulfillment of our CSR.

Tokyu Fudosan Holdings CSR Report 2013–201406

Special Feature: Our Business and CSR(1)Tokyu Land Corporation/Shin-Meguro Tokyu Building(2)

TLC’s Shin-Meguro Tokyu Building (completed in Dec. 2012 in Shinagawa City, Tokyo) was designed to provide tenants with a
comfortable space where they can feel at home. For this office building, we adopted a design that would allow people working there to
enjoy natural greenery, light and wind, while giving consideration to the complex topography.
(1) The roof gardens, which were designed based on the concept of “Work outside” and with due consideration to the environment,
provide a new communication space.
(2) The building is located in an urban area blessed with nature, and based on the results of the local ecological survey, the exterior androoftops of the building are seamlessly linked with the surrounding nature by greening. We have thus built up an ecological network oforganically linked living creatures, which contributes to local biodiversity conservation.
(3) We have posted signs to explain that birds and butterflies are attracted to the trees, thereby introducing our commitment tobiodiversity conservation to visitors to the building.
(4), (5) The building is equipped with shower facilities for exclusive use by tenant members after jogging or working outside the office.
(6) Mirrors in women’s restrooms are equipped with lights for makeup and also with fitting booths. The restrooms are thus designed froma female viewpoint.
(7) Ventilation switches are installed below the office windows for the intake of fresh air.
(8) The visualization of energy is promoted, including showing tenants the amount of electricity used in their offices in real time.
(3)

Comment from a tenant

Ms. Sanaka Nishiki
Starbucks Coffee Japan, Ltd.

(4)

(5)

(6)

(7)

(8)

When I feel a decrease in my concentration power afterworking at the desk for long hours, I move to the floor
with greenery to work with a refreshed mind. We also
sometimes take photos of new products with the green
plants behind them. We conduct a neighborhood cleanup
activity once a month, after which we take turns to freshen
up in the showers. It is very convenient for us to be able touse the showering facilities within the building, as many do even before the start of aworkday, including those who come to the office by jogging (laughs). The mirrors in
the women’s restrooms are also conveniently designed and I switch on the lights to put
on my makeup. The office building is equipped with a lot of amenities, which make it afun place to work and very popular among employees.

Photos of new products are sometimes taken with the green plants of the roof garden
behind them.

07

Tokyu Fudosan Holdings CSR Report 2013–2014

Giving support

Creating ties

Adding color

TLC newly createdthis concept forthe office building
business based on
the examinations
repeatedly made by
about 130 employees
across the company,
and the Shin-Meguro
Tokyu Building
was the first to be
designed based on
the concept.

TLC’s office buildings

Reviewing the Business from
Customers’ Viewpoints
Akabane: Each Group company has a clear idea about their CSR.
Now let me ask you about the specific CSR activities you are
conducting as part of your business operations.
Takahashi: Against the backdrop of the management reforms
fostered by the new president, we at Tokyu Livable began

Shiho Nakagami

Fumitaka Takahashi

Office Building Division
Tokyu Land Corporation

General Affairs Department
Tokyu Livable, Inc.

implementing measures to (1) replace the cars used for sales
activities with hybrid cars; (2) replace all office lights, including
those used at sales offices across Japan with LED lamps; andNakagami: TLC has created the concept of “building smiles,”(3) recycle various paper documents. Initially some employees

wanting to help office workers spend their business hours in awere skeptical about these measures, but they have become more

comfortable and fulfilling manner. We worked to embody thisaware of the importance of the measures in accordance with theconcept with the Shin-Meguro Tokyu Building and provide those

progress of the management reform, and now they are willing toworking in this building with a comfortable office space. To

implement them.

this end we proposed “Work outside” as a new work style, andTsukahara: Also at TLC, the president held a dialogue withestablished roof gardens. Also for working women, we installed

employees—when the top leader expresses his passion, it

fitting booths and equipped the mirrors with lights for makeup in

certainly has a big knock-on effect among all the employees.

women’s restrooms. We are thus providing new added value toTakahashi: Employees are now more eager to implement the

support the diversification of work styles.

measures based on the recognition that they are supporting the

Saito: I am in charge of the management of the Shin-Meguro

Tokyu brand.

Tokyu Building as an employee of Tokyu Community. This

Tokyu Livable, Inc.
Tokyu Livable is working to make environmental activities and cost reduction compatible by such measures as introducing
hybrid cars and replacing lights with LED lamps to reduce its CO 2 emissions (with an annual reduction of 543 tons
achieved by the spring of 2013) as well as increasing the paper recycling rate.
(1) The president gave a briefing on the long-term vision, which fostered awareness among employees.
(2) Employees are provided with substantial training at this technical center.
(3) All cars used for the real-estate sales agent business in the Tokyo metropolitan area will be replaced with hybrid carsby the end of FY 2016.
(4) The number of fluorescent lamps used at the offices was reduced by the use of light reflectors.
(5) Employees are promoting paper recycling while ensuring document confidentially by the use of the “confidential
document collection box.”

(2)

(3)

(1)

(4)

(5)

Tokyu Fudosan Holdings CSR Report 2013–201408

Special Feature: Our Business and CSR

building is indeed different from other office buildings interms of the variety of measures taken for it. For example, thedry mist system installed at the entrance not only serves as acooling system but also helps those entering the building feel
comfortable. Also we decorate the women’s restrooms withflowers picked from the roof garden, something the tenants
greatly appreciate. I am getting a lot of tips to meet the challengeof enhancing our services as a building management company.
Nakagami: I feel very pleased to hear that the building is being
managed in line with the concept we have developed.
Saito: We are sharing information not only to deal with our

known, but we cannot conduct the business without fulfilling ourcustomers’ complaints but also to take preventive measures.

CSR and indeed the business itself is a CSR activity.

In the past, we made responses after we had faced problems

Sugii: Tokyu Hands is a retailer and we need to provide

and complaints, but now we are sharing information about any

customers with our know-how and skills in communicating withsigns of problems and customer needs felt through the daily

them. We are working to do even more under the philosophy ofcommunication with the customers in the same manner as

helping customers

treating “near-miss incidents” that could lead to serious labor

enrich their lives.

accidents, so that we can make more prompt responses andSpecifically, we

provide even better services.

hold an event named

Tsukahara: In the resort business in Palau, we need to meet two“Hands Hint Club” forrequirements, which are to enhance ties with local employees andschools and children’s

to keep harmony with nature. Palauan people are cheerful andfacilities located in

the friendly services provided by local employees are popular

the neighborhood

among guests. We definitely need the support of local employees

of our stores. We

for our business, for which our company must be highly trusted

think that teachingby locals. At present, slightly more than 80% of all employees

children the pleasures(about 300) are local people and we will increase the rate as highof handcrafting is theas possible in the future. It is 29 years since the opening of thefirst step to help people

resort and the number of local employees whose children areenrich their lives.

also working at the facilities is increasing. Moreover, under the

Takahashi: Is theinternship program, we began accepting senior high students inclay work you have in

addition to university students.

your hand an example

Nakagami: The company must provide local people withof what the children

workplaces where they can feel the joy of working as a premise

make?

for the success of the resort business.

Sugii: Yes, this is a pencil made by using sawdust generated in

Tsukahara: We can learn a lot from the natural hospitality

the manufacture of pencils. You can make it easily, but making itof Palauan people. There are also some issues that cannot

for yourself using unusual materials gives you a great pleasure.

be smoothly addressed without the help of locals. The resort

I believe children participating in the event will feel great joy bybusiness was launched before the term CSR became widely

experiencing something more than simple handcrafting.

Shiro Saito
Building Management Department
Tokyu Community Corporation

Tokyu Community Corporation
Tokyu Community is engaged in the management of office buildings and condominiums
and inspects a range of facilities as an integral part of the business. The company
also continues to enlighten tenants through the visualization of their energy use as anenvironmental initiative.
(1) The company is in charge of BEMS (Building Energy Management System)-basedenergy management for the Shin-Meguro Tokyu Building, providing tenants withrelated information.
(2), (3) Employees check the building facilities every month based on the list of inspection
items identified for each building.

(1)

09

Tokyu Fudosan Holdings CSR Report 2013–2014

(2)

(3)

Saito: Do you holdthe event regularly?
Sugii: We hold it

Pencils and abirdcall to be handmade by children
using clay

Nakagami: By implementing environmental measures for the
Shin-Meguro Tokyu Building, I have become convinced that we
can achieve results more effectively by pursuing harmony withon a biannual basis,

nature than simply increasing office efficiency in an inorganic

receiving support

manner. The building has roof gardens on the fourth, sixth andfrom schools andeighth floors to harmonize with the surrounding environment

children’s facilities.

that is rich in greenery. We have thereby built up an ecological

In FY 2012, we held

network for biodiversity conservation and also provide tenant

it at 49 locations

members with a space where they can try a new work style, whichacross Japan, in

is to “work outside.” We aim to fuse workplaces with the naturalwhich a total of moreenvironment and are pleased that they actually work and refresh

than 1,600 children
participated.

Thank-you messages written on colored paper by children
participating in the Hands Hint Clubthemselves in the gardens.
Saito: For a company engaged in the management ofcondominiums and other buildings, it is one of the important

Starting Business with Commitment
to Harmony with the Environment

environmental measures to provide tenants of office buildings

Akabane: Now let me ask you about your environmental

Takahashi: I hear not all tenant companies can easily obtain datameasures. Mr. Tsukahara has already told us about theabout the amount of CO2 emitted from the space rented by them

importance of environmental measures.

from the management companies.

Tsukahara: The Palau Pacific Resort is located on the former

Saito: We are providing tenants with a range of data onsite of a Japanese military base. Before the site was developed

environmental indicators, such as the use of electricity andby TLC, the front beach became muddy once it rained, and thethe total amount of CO2 emitted from the entire buildings,

mud flowed into the sea. In response, employees of the company

while also fostering

conducted surveys on bleeding channels and oceanic currents andthe introduction of

built a bank by piling up natural stones to improve the beach. In

necessary monitoring

2002, the local sea area was designated as a protective zone forsystems. These data

marine creatures by the state government. At present, 117 coral

include not only

species and 315 fish species including four endangered species

absolute data but also

are observed to live in the sea.

comparative data

All participants: Oh, that’s wonderful.

showing changes with

Tsukahara: We are also supporting the activity to protect

the times. By conducting

dugongs, one of the endangered species. Now we can see dugongs

these activities in an

swimming off the beach of the hotel and it is my dream to makeappropriate manner,

the resort famous as a “place where you can see dugongs.” We

we can win trust frommade these efforts to preserve the natural environment because

tenants and owners of

it was necessary for tourism, but as a result we have been able tothe buildings and help

make contributions to the conservation and restoration of local

them increase the value

biodiversity, about which I feel so happy.

of their assets.

with environmental data required for compliance with laws andregulations in a precise manner.

Yukiko Sugii
General Affairs Department
Tokyu Hands, Inc.

Tokyu Hands, Inc.
Tokyu Hands holds an event called “Hands Hint Club” to communicate the joy of
handcrafting to children. The event is held at elementary schools and children’s facilities
located near Tokyu Hands stores after school.
(1) Members of the General Affairs Department and the stores serve as lecturers. Everytime, the participating children create even better works, and the members enjoy
seeing the children smile at their masterpieces.
(2) In large festivals, as in this one held by Shibuya City, Tokyo, the members also teachchildren how to make birdcall whistles and other things that they can enjoy making
easily in a short time.
(3) Participating children have given us a lot of smiles and told us they would like to be
involved again.

(1)

(2)

(3)

Tokyu Fudosan Holdings CSR Report 2013–201410

Special Feature: Our Business and CSR

(2)

(3)

Tokyu Land Corporation/Palau Pacific Resort

(1)

(4)

The Republic of Palau is a country composed of paradise-like tropical islands, which are surroundedby coral reefs and blessed with rich nature. TLC has been conducting a range of activities through theoperation of the Palau Pacific Resort (PPR) for over 30 years, including environmental conservation,
preservation of local culture, creation of local employment, and improvement of the infrastructure.
(1) The sea area in front of the hotel was not a suitable habitat for corals due to the inflow of mud from thebeach, but as a result of improving the beach based on the results of detailed surveys, the sea was
successfully revitalized.
(2) The company is working to conserve a range of living creatures, including the release and protectionof endangered giant clams.
(3) Because there is no waste treatment plant on the island, the disposal of waste poses a serious
challenge. In response, TLC introduced a device to turn plastic waste into mixed oil at PPR andprovides local employees with environmental education.
(4) The 146 solar panels installed on the roof of the kitchen in Dec. 2011 generate electricity equivalent tothe amount of electricity used for lighting in the restaurant area.
(5) The hotel’s guest cottages were constructed based on the concept of “harmony with nature.” They
are shorter than palm trees and the roofs are designed after Palau’s traditional assembly house.

Mr. Yoshiyuki Sadaoka
Former Ambassador Extraordinary andPlenipotentiary of Japan to Palau

The embassy is located within the premises of the Palau Pacific Resort and I highly
appreciate the robust infrastructures provided by the Resort. Since its foundation, the PPR
has been leading the economy of Palau by making contributions to local society throughemployment creation and other means. The Japan-Palau relationship is very importantgeopolitically and also as a model case for environmental protection. I greatly expect for
further development of the PPR.

Ms. Tokie Suzuky
Training & Development Manager
Palau Pacific Resort(5)

Responding to a Range ofCustomers Based on New Viewpoints
and Measures
Akabane: In the Shin-Meguro Tokyu Building, fitting booths

Employees of the Palau Pacific Resort are mainly composed of locals, who account for
more than 80% of the staff. Since FY 2012, we have been providing selected young
Palauan employees, who will be future leaders, with two-year intensive training. For
the trainees, we have created a program that effectively combines classroom lecturesand practical seminars, and the program also allows managers who serve as lecturers toacquire educational skills. Moreover, PPR holds an internship program for senior highschool and university students. We have thus long been contributing to the creation of
local employment and the development of human resources for the hotel industry in Palau,
which is a tourism-oriented country.

Mr. Alex Suzuki
Executive Chef
Palau Pacific Resort

At one of PPR restaurants, we serve a special menu called “Palauan Sampler,” which uses
a range of local foodstuffs, including fresh fish from home waters, land crabs, taro leaves(for soup), coconut (to be mixed in fried rice) and fresh fruits. We would like to introduce
the delicious food of Palau to our valued guests in addition to the local environment andpeople, thereby fostering local production and local consumption, and contributing to thedevelopment of local agriculture and fisheries.

11

Tokyu Fudosan Holdings CSR Report 2013–2014

are installed at women’s restrooms. It is indeed necessary to give
more diversified support in line with the diversification of workers.
Regarding this, could you introduce your recent measures?
Takahashi: Tokyu Livable is engaged in real-estate sales andleasing agent businesses and employees basically need to workon weekends. There are, however, few childcare facilities that are
opened on weekends and this poses a serious problem to female
employees. Fearing that leaving this problem unsolved would
result in an increase in the turnover of female employees, thecompany opened an in-house childcare center in September 2013.
Nakagami: The center could give great support to female
employees raising children.
Takahashi: We registered with the Ministry of Health, Labourand Welfare as a “positive action company” and established a
special department named Diversity P.T. to provide a range oftraining sessions

for themselves at its training facilities. As a retailer, we cannot

on positive actions.

compete with online retailers in the assortment of product items,

We have also

but we have our own strength: we can directly communicate withintroduced a “jobcustomers and give appropriate advice to them, for example toreturn” system

one who is searching for repair parts for water equipment and toto support the

another who is vaguely interested in handcrafting. We actuallyreinstatement of

use the products sold at our stores ourselves as part of our effort

former employees.

to communicate the joy of do-it-yourself to customers.

Sugii: So you

Saito: Oh, you go that far. But if you can give appropriate advice

have implemented

to customers based on your own experience, you can please them,measures in rapid

which will eventually lead to an increase in sales. I sometimes

succession.

see goods for energy conservation and disaster control displayed

Nakagami:

Hiroyuki Tsukaharain the busiest sales corner of a store, which is necessary for the

I participated in

Resort Business Division
Tokyu Land Corporationcompany to meet the needs of customers and also to fulfill its

the Shin-Megurosocial role.

Tokyu Building

Sugii: Mr. Saito, how do you identify your customers’ needs?

project, though office building development projects used to be

Saito: We are sharing the results of the user surveys conducted

implemented mainly by male employees. In the project I was able

by TLC and utilize the data as an important tool to identify theto incorporate the viewpoint of women in the concept that a greatneeds of our customers. We also directly visit our customers

many employees planned for the building, and I think that in awith a frequency that amazes them, so that we can identify theirsense this was quite revolutionary.

potential needs. These visits help us make appropriate responses

Takahashi: We have a corporate culture that encourages

to the customers, win their trust, and understand what we should

employees to learn and develop themselves, and the company

and should not do.

provides us with enough training and monetary support. About

Akabane: What you have said shows the basis of the Tokyu

90% of all employees are qualified real-estate transaction

Fudosan Group’s CSR activities. Because you were always

specialists, and the qualification exam pass rate is as high as 75%

listening to the voices of your customers and society at large,

among those who need to obtain the qualification, compared toyou have been able to meet the changing challenges of the times

the average rate (30%) in the real estate industry. Because we are

and continue providing people with the products and services

engaged in the real-estate agent business, we do need to have thethat help them lead comfortable lives. Through this meeting,qualification, for which the company provides training sessions,

I have learned that you are making daily efforts to ensure theincluding training camps, and also gives monetary support.

profitability of your business while also making contributions to

Tsukahara: I hope that you will make further efforts to increase

the solution of social problems through the business.

the pass rate to 100%!

Thank you very much for telling me a lot of interestingSugii: As for training, Tokyu Hands provides employees withstories today.

opportunities to experience repairing damaged floors and walls

Message for the Round
Table Meeting

Professor Shiro Wakui
Faculty of Environmental and Information Studies
Tokyo City University

The Tokyu Fudosan Group has been achieving growth in a range ofLaunch of the Kusanone Project
The Tokyu Fudosan Group has been implementing the Kusanone (grassroots) Project to foster communication among about 17,000 employees in abottom-up manner. Based on the idea that employees will be able to provide
customers with better products and services by deepening understanding
and communication among themselves, the Group holds sports events for
employees, such as golf lessons and marathon relay races. It also fosters
mutual understanding among employees and workplaces through the Group
newsletter Kusanone and a special website for the project, with a view tonurturing the creation of a bright and open corporate culture.

business fields, including real-estate development, operation, management
and agent businesses as well as retailing. The feature article on theround table meeting clearly shows us the fact that each Group company
has been steadily conducting CSR activities through their business
operations. I expect that the Tokyu Fudosan Group will further display
its comprehensive strength while fostering the activities of individualGroup companies. In particular I hope that the Group will make social
contributions and corporate growth compatible based on the concept of“Creating Shared Value (CSV)” to gain more understanding and support
from customers and society at large.

Kusanone-chan, image character forthe projectSpecial website for the Kusanone Project

Tokyu Fudosan Holdings CSR Report 2013–2014

12Assistance for the Midori no Tohoku Genki Camp
The Midori no Tohoku Genki Camp is a mental care program for children
living in the areas afflicted by the Great East Japan Earthquake, which is
implemented by the Executive Committee chaired by Professor Masayuki
Kobayashi of Tokyo Gakugei University. With the help of psychologists
and camping specialists, the activity is conducted mainly for children
living in Fukushima Prefecture. To date, a total of seven camps were held
by Lake Onogawa, located in Kitashiobara Village, Fukushima Prefecture,
specifically in July and August 2011, March, July and August 2012, andMarch and August 2013. The Tokyu Fudosan Group has been providing
the camping staff with accommodation and equipment, while also
dispatching volunteers to support the camp operation, including taking
photos during the event.

We have been supporting a totalof nearly 400 children under the
program. Over time, the natureof the mental problems sufferedby children in Fukushima haschanged, and the problems arefar from being solved. The camps,
however, have been scientifically
proved to provide remarkabletherapy for children suffering
problems such as sleep disorders,needing too much affection,
being full of fears, and rebellious
behavior. We have been holding
the camps with support frommany people, including dedicatedvolunteers. I hope we cancontinue to
implement
the programin the future
too.

Children made igloos (Mar. 2013)Childrenexperienced
kayaking(Aug. 2013)

Professor Masayuki Kobayashi
Tokyo Gakugei University
Work created jointly by children to express their gratitude (Aug. 2013)

Smile for Children

Participants enjoyed cooking together (Aug. 2013)

Smile
for
Japan
Importance of Making a Continuous Effort
FY 201113

FY 2012

Launch

1st round

3rd round

5th round

7th roundMay 8 to 11, 2011
No. of participants: 8
Removed mud from houses

Sept. 8 to 10, 2011
No. of participants: 25
Mowed grass and cleared away
small debris* Establishment of the recovery
support project team

Apr. 20 to 22, 2012
No. of participants: 22
Leveled land to grow plants

Sept. 12 to 14, 2012
No. of participants: 103
Mowed grass and removed mudfrom side ditches

Nov. 15 to 17, 2012
No. of participants: 34
Removed mud from side ditches

2nd round

4th round

6th round

Received a letter of
thanks from Sumita Town

Oct. 11 to 13, 2011
No. of participants: 29
Cleared away small debris

Jul. 10 to 12, 2012
No. of participants: 28
Removed mud fromwater channels

Oct. 12 to 14, 2012
No. of participants: 39
Removed mud fromside ditches

In Dec. 2012, we received a letterof thanks from Sumita Town, Iwate
Prefecture for the donation of pellet stoves
to temporary houses located in the town.

Tokyu Fudosan Holdings CSR Report 2013–2014

Hands Hint Club
Tokyu Hands, Inc.

Provision of maintenanceservice for temporary houses

Tokyu Hands has been holding
the Hands Hint Club handcraftingclass at temporary housing facilities
and elementary schools in the
afflicted areas. In July 2013, 30 children
enjoyed making birdcall whistles in theclass held as part of the hands-on program
implemented for parents and children by Koriyama
City in Fukushima Prefecture.

Tokyu Homes constructed 50 temporary
houses in Aizuwakamatsu City at therequest of Fukushima Prefecture, andhas since been providing maintenanceservices to keep them comfortable to live
in, including installing rainwater pipes,
anti-freezing nets for the pipes, antiskid
devices, and handrails.

Tokyu Homes Corporation

Green Curtain Project
Ishikatsu Exterior, Inc.

In a temporary housing cluster in
Aizuwakamatsu City in May 2013, volunteers
and citizens created a “green curtain” toimprove the thermal environment by planting
bitter gourds, morning glories and other plants,
receiving technical advice from Ishikatsu
Exterior.

Recovery support fairs at Tokyu Plaza
Tokyu Land Corporation,
Tokyu Land SC Management Corporation

At Tokyu Plaza, fairs were held to sell specialties
from the afflicted areas to support their recovery,
including those held successfully at Tokyu Plaza
Kamata in Mar. and Nov. 2013 to support therecovery of Higashimatsushima. At Tokyu Plaza
Shibuya, a fair to sell goods from Kesennuma has
been held since Aug. 2013.

Support for a charity golf tournament

Invitation to
the fitness facilities

Tokyu Resort Service Corporation

The 5th Legend Charity Pro-Am Tournament washeld at the Asakura Golf Club operated by Tokyu
Resort Service Corporation in May 2013, and part ofthe proceeds was donated to organizations supportingchildren suffering illness and orphans of the disaster.

Tokyu Sports Oasis, Inc.

Giving Support Capitalizingon the Characteristics of the Group

Tokyu Sports Oasis provided
about 4,000 refugees (junior highschool students and those older)with complimentary tickets to
its fitness facilities, in the hopeof helping them to deal withthe stress and lack of exercise
caused by the disaster.

The Tokyu Fudosan Group’s

Project to Support Recovery fromthe Great East Japan Earthquake
Under the slogan, “Smile for Japan,” the Tokyu Fudosan Group has been making an all-out effort togive prompt support to recovery from the Great East Japan Earthquake, examining what the Groupcan do for the victims. We will continue to engage in the recovery activities as a unified team.

Support Activity in
Rikuzentakata

A volunteer group composed of Tokyu Fudosan Group employees has
been conducting recovery support activities mainly in Rikuzentakata
City, Iwate Prefecture for more than two years since May 2011.

FY 2013
8th round

Opening an accommodation facility in Futamata, Yahagi Town

Apr. 20 to 22, 2013
No. of participants: 22
Removed stones and driftwoodfrom paddy fields

July 9, 2013 to opening (July 2012 to pre-opening)
Tokyu Land Corporation (TLC), Tokyu Homes Corporation, and Tokyu Architects &Engineers Inc. gave support to Rikuzentakata City in its project to transform the former
building of Yahagi Elementary School into a simple accommodation facility. The facility
now provides accommodation to volunteers and others visiting the area for recovery
support, tourists, and those temporarily returning to their hometowns, while also serving
as an information dispatch center.

9th round

10th round11th round

July 19 to 21, 2013
No. of participants: 29
Mowed grass

Sept. 6 to 8, 2013
No. of participants: 31
Searched for memorabilia for victims

Oct. 9 to 11, 2013
No. of participants: 27
Searched for memorabilia for victims

A total of more than 300 people participatedin this voluntary recovery support activity,
which was conducted 12 times.

Tokyu Fudosan Holdings CSR Report 2013–201414

Tokyu Fudosan Group’s CSR

Fulfill Social Responsibility through Business
Operations and Increase the Satisfaction of Stakeholders
We are now facing a range of problems and challenges in ourissues by making use of its resources in its business operations andsociety. These include environmental issues such as global warming

thereby increasing the satisfaction of its stakeholders.

and the need to conserve ecosystems; social challenges represented

To fulfill our CSR, we are sharing the Tokyu Group Philosophy

by the aging of society and a decreasing birthrate; and theas members of the Tokyu Group and taking a range of CSR

requirements to be met by companies, such as ensuring compliancemeasures in our business operations, regarding CSR as one of ourand enhancing their risk management systems. The Tokyu Fudosan

management priorities.

Group defines its CSR as implementing initiatives to solve these

Tokyu Group’s Group Philosophy
We hold this philosophy in common
as we work together to create andsupport the Tokyu Group.

Our CSR

Fulfill social responsibility through business
operations and increase the satisfactionof stakeholders

Mission Statement
We will create a beautiful living
environment, where each person
can pursue individual happiness in aharmonious society.

Other

Management Policy
Work independently and in collaboration
to raise Group synergy and establish atrusted and beloved brand.
● Meet current market expectations anddevelop new ones.
● Manage in harmony with the naturalenvironment.
● Pursue innovative management from a
global perspective.
● Value individuality and make the most ofeach person.

Through these means, we will fulfill our
corporate social responsibilities.

Guidelines for Action

Real estatesales

Contracted
construction

Real-estateagentsTokyu FudosanGroup
Facility
operations

Retail sales

Property
management

Leasing ofreal estate

Fulfill your responsibilities.
Collaborate to enhance each other’s abilities.
Reinvent yourself with a global awareness.

CSR Promotion Structure
The Tokyu Fudosan Group has established a CSR Promotion
Committee composed of directors in charge of CSR at eachGroup company, which directly reports to the President &Representative Director of Tokyu Fudosan Holdings Corporation.
The Group also has the Compliance Council ton Tokyu Fudosan Group’s CSR promotion
structure
Tokyu Fudosan Group CSR Promotion Committee
Chairman: President & Representative Director of
Tokyu Fudosan Holdings Corporation

ensure compliance and risk management, as well as
the Environment/Social Contribution Council to foster
environmental management and social contribution activities.
These councils are leading activities across the Group.

15

Tokyu Fudosan Holdings CSR Report 2013–2014

Compliance Council

Environment/Social
Contribution Council

CSR Initiatives Implemented in Five Areas
To continue to be a corporate group that is trusted and selected by stakeholders, the entire Tokyu Fudosan Group is working to fulfill
its CSR through its business operations in the five areas that it deems particularly important.

To continue to be a corporate group selected by customers,
the Tokyu Fudosan Group is committed to enhancing customer
satisfaction by making improvements based on the diversity ofexperiences gained across the Group.

● Improvement of Services and Quality● Promoting Communication with Customers● Corporate GovernanceTo continue to be a corporate group trusted by society, the Tokyu
Fudosan Group has been increasing the transparency and efficiency
of its management, while enhancing its corporate governance andcompliance.

● Information Management and Disclosure System

The Tokyu Fudosan Group has been improving its work environment
in the belief that it can increase customer satisfaction and corporate
value by enabling employees to display more of their individuality
and abilities and work more vigorously.

The Tokyu Fudosan Group, basedon its Environmental Vision, is
implementing concrete measures
for five environmental issues (CO2emissions reduction, biodiversity
conservation, healthcare,conservation of water resources,
and resource saving).

Creating Cities Co-existing with Nature.
Creating a Future for People.

Environmental Philosophy
We will create value to connect cities and nature, and people with the
future.
We will make efforts to harmonize the environment and the economy
through business activities.

Environmental Action
We will tackle five environmental issues from three viewpoints.
● Publicize a goal and implement action.
● Endeavor to implement progressive activities.
● Conduct community-based activities in collaboration with local people.

The Tokyu Fudosan Group has been working to help people improvetheir living environment based on four social contribution themes(providing safety and security, contribution to local communities,
childcare support, and nursing care support).

● Enhancement of Employees’ Health and Motivation

p. 21

p. 22
p. 23
p. 23
p. 24

Five environmental issues● CO 2 emissions reduction
p. 25[Policies on CO2 emissions reduction]
1. Reduce CO2 emissions at business sites
We aim to reduce CO2 emissions per unit of area at our bases byat least 1% on average every year.
2. Enhance the energy efficiency of buildings
We will increase the energy efficiency of buildings to reduce theamount of CO2 emitted from them by at least 20% compared to1990.
3. Reduce the amount of CO2 emitted from business operations
We will identify and reduce the amount of CO2 emitted from ourbusiness operations, while increasing employees’ awareness of
the issue.
p. 28● Biodiversity conservation[Policies on biodiversity conservation]
1. We will grasp the relation between our operation and biodiversity.
2. We strive to minimize the effect of the operations on biodiversity.
3. We strive for sustainable use of biological resources.
● Resource saving● Conservation of water resources● Healthcare

p. 29
p. 30
p. 30

Four social contribution themes● Providing safety and security● Contribution to local communities● Childcare support● Nursing care support▲ ▲ ▲ ▲

Social Contribution● Achievement of Work-Life Balance

p. 21

▲ ▲ ▲

Three viewpoints● Diversity Promotion

p. 19
p. 20

▲

Environmental Policy● Development and Utilization of Human Resources

p. 17
p. 18

▲

Environmental Conservation● Risk Management System▲ ▲ ▲ ▲

Employment and Labor Practices● Compliance▲ ▲ ▲ ▲

Management Structure▲ ▲Interaction with Customers

p. 31
p. 33
p. 35
p. 36

Policy on social contribution
We endeavor to seek solutions to social issues by providing products
and services that are unique to the Tokyu Fudosan Group in order toprovide fulfilling living environment to all people.

Tokyu Fudosan Holdings CSR Report 2013–201416

Interaction with Customers

Initiatives to Enhance Customer Satisfaction
To continue to be a corporate group selected by customers, the Tokyu Fudosan Group is committed to enhancing
customer satisfaction by making improvements based on the diversity of experiences gained across the Group.

Improvement of Services and Quality
Service-way ForumTo increase the satisfaction of customers by

bad manners they had observed at thefacilities, and the haikus were posted
within the facilities.

providing them with even better services
across the board, the Tokyu Fudosan Grouplaunched the Service-way Forum with theparticipation of five Group companies*that frequently interact with customers
in their business activities, for example.
in the operation of commercial facilities.
Through this activity, which kicked off in2009, participating companies share theirknow-how and information, and daily

Senryu posted to improve manners

examine and devise measures to build
closer ties with customers and give themmore support.
* Tokyu Resort Service Corporation, Tokyu Sports Oasis, Inc.,
Tokyu Stay Service Co., Ltd., Tokyu E-life Design, Inc., andTokyu Land SC Management Corporation

Moreover, the companies participatingin the Service-way Forum have createdvisual teaching materials to show
employees the attitudes and responses thatthey think are acceptable but tend to be
regarded in a negative light by customers.
These materials are used in training and onother occasions.

BRANZ Support
Tokyu Land Corporation (TLC) provides
purchasers of the BRANZ-branded
condominiums with the BRANZ Support
services, which start to be offered upon
Poster introducing the activity

the conclusion of the purchase agreement
and continue until after the ownership

Tokyu Sports Oasis, Inc., which17

is transferred to the purchasers. These

operates fitness facilities, regularly

services provided by the company toconducts a customer satisfaction survey tohelp the customers lead high-quality

improve its service. In the questionnaire

lives include tours of the construction

survey, quite a few respondents makesites, seminars on disaster and crimecomments on the breach of manners by

prevention, safety-related events,

users of the facilities. In response, as asocial parties held for residents of themeans to improve manners, the company

condominiums, and local community

asked members of the facilities to write

development activities such as an event tosenryu (satirical haikus) on the good andexperience harvesting vegetables.

Interaction with Customers

Promoting Communication with Customers
Publication of the Group
Magazine

Sawako Agawa as a lecturer. Ms. Agawa,

The Tokyu Fudosan Group distributes its

recovery from the March 11 disaster. At theGroup magazine Cosmos to about 200,000

event she gave a humorous introduction to“Ofﬁce to” for those working in thecustomers in response to their requests,

some tips to enjoy senior life.

buildings operated by the company, and

who is a writer and essayist, supports the
Tokyu Fudosan Group’s project to assist

Dispatching Information to
Tenant Workers
TLC publishes a free magazine namedin the hope that it will help them continue

also hosts a membership website calledleading comfortable lives after purchasing“Office to CLUB.” Both the magazine andproducts and services from the Group.

website are highly popular with readers

In the fall of 2012, we totally renewed

and users.

the magazine in commemoration of the
publication of the 200th issue, aiming toprovide readers with information more
useful for their daily lives and to enhanceinteractive communication with customers
through the magazine.

Special lecture by Ms. Sawako Agawa

Organization of Classic
Concerts

Office to CLUB membership website

Tokyu Livable, Inc. annually holds
the Livable Classic Concert, to which
members of Tokyu Cosmos Society areinvited by lottery.

Group magazine Cosmos

Online Real EstateConsultation Service

In the 25th concert held in FY 2012,

Aiming to boost communication acrossthe audience enjoyed a great performancethe real estate industry, Tokyu Livable,by the New Japan Philharmonic. ThroughInc. has opened the Online Real Estate

the concerts we increase the satisfaction

Consultation Service website to acceptof our customers by providing them withfree of charge consultations about realopportunities to enjoy classic music,

properties from individuals, companies,

which also contributes to the promotion ofand even from those engaged in the realculture and art.

estate business, regardless of whether they
have dealings with the company or not. On
the website, the company also discloses
information about past consultation cases.

Special website for readers of the magazine

Moreover, we are implementing the
Loyal Customer Project to build evencloser ties with customers in a host ofways, including organizing events that

Livable Classic Concert

incorporate the requests and opinions ofcustomers, and offering special benefits toreaders of the magazine.
At the Shibuya Hikarie Hall in April

Online Real Estate Consultation Service

2013, we held an event on the theme of theenrichment of senior life by inviting Ms.

Tokyu Fudosan Holdings CSR Report 2013–201418

Management StructureSound and Highly Transparent
Management Structure
To continue to be a corporate group trusted by society, the Tokyu Fudosan Group has been increasing thetransparency and efficiency of its management, while enhancing its corporate governance and compliance.

Corporate Governancethe business operations of Tokyu Fudosan

Governance System

Holdings and its subsidiaries as well as on

Following the establishment and listing

the execution of duties by the directors.

of Tokyu Fudosan Holdings Corporation

Of the four statutory auditors, three areon October 1, 2013, the Tokyu Fudosan

appointed from outside the company toGroup has moved to a management system

ensure management transparency.

led by this holding company, under which
its three core subsidiaries (Tokyu Land

Internal Control System

Corporation (TLC), Tokyu Livable, Inc.
and Tokyu Community Corporation) and

The Tokyu Fudosan Group is fostering its

other Group companies conduct theirinternal control system under the leadershipbusiness operations.

of Tokyu Fudosan Holdings Corporation.

The Board of Directors functions as

The holding company makes resolutions fora supreme decision-making body second

the Group’s appropriate business operations

to the General Meeting of Shareholders,at the meetings of the Board of Directors,

and makes decisions on the management

promotes the improvement of the related

policies and other important issues

systems, and regularly checks progress

related to business operations. The Board

to ensure compliance management. To

also supervises the execution of duties

ensure the independence and fairness ofby the directors. The Board members

internal auditing, we have also establishedmeet monthly in principle, and also havethe Internal Audit Department, thereby

extraordinary meetings as necessary.

building up a scheme to carry out andStatutory auditors attend the Board

manage internal audits on Tokyu Fudosan

meetings, interview the directors, review

Holdings and its subsidiaries and a system

important documents, and check the

to examine and evaluate the legality andfinancial situation. Through these activities

rationality of our business operations andthe auditors correctly assess the corporate

foster their improvement.

status to effectively carry out audits on
n Corporate governance system
General Meeting of Shareholders
Appointment/
dismissal

Boardof Directors
取締役会

Appointment/
dismissal

Accounting Auditors
会計監査人

Reporting

Auditing

Appointment/
dismissal
ReportingInterviews, etc.
Auditing

Board of
監査役会 Auditors
Statutory
SupportPresident
代表取締役& Representative Director
Group 経営会議
Management Committee

Internal
内部監査部
Audit Department

19

Internal
auditing

Officeof Statutory Auditors
監査役室
Reports and instructions
Instructions/Discussions andreporting of important issues

Each department and Group company

Management Structure

Compliance
Compliance System

programs, employees are educated on

The Tokyu Fudosan Group has the Tokyu

Conduct and on compliance-related

The Tokyu Fudosan Group has its

Fudosan Group CSR Promotion Committee

problems, laws and regulations. Moreover,own Compliance Helpline (a whistle-

as the core of its compliance system andexamples of compliance incidents

blowing system) to prevent and rectify

ensures compliance management in line

faced by other companies are posted on

incompliance, including frauds andwith the Tokyu Fudosan Group Code ofsignboards monthly to warn employees.

the violation of laws and regulations.

Conduct. Moreover the Group has the Tokyu

Other measures implemented by the

The Group also makes an external

Fudosan Group Compliance Manual, which

company to strengthen legal compliancecompliance helpline service provided bymakes specific explanations about each

include holding a regular in-house legal

lawyers available to employees, so that

item of the Code to help employees achieve

consultation meeting, making better use

they can easily ask for advice regarding

compliance. Furthermore, employees areof the corporate lawyer, and providing

compliance issues.

regularly trained on compliance to increase

employees with access to information on

their awareness.

the enactment and revision of relevant laws

Provision of Helpline Services

the Tokyu Fudosan Group Code ofand regulations.

Awareness-raising Measures

Since October 2013, Tokyu Fudosan

Policy for Anti-social Forces
The Tokyu Fudosan Group clearly states,

Holdings Corporation has been taking“Never connect with anti-social forces”

TLC has established the compliance

an initiative to improve the Tokyu

in its Code of Conduct. Based on thisprograms, plans the specific activities to

Fudosan Group’s compliance system andpolicy, we stand firm against any demands

be conducted under the programs in theincrease compliance awareness of Group

from anti-social forces based on close

fiscal year, and provides directors, generalcompany employees.

cooperation with the police, lawyers andemployees, contract employees, and also

other external organizations. In this regard,

temporary staff with compliance training

TLC has set the preventive measures andon a regular basis.

other practical procedures in the Guidelines
for Anti-social Forces and the Anti-social

In FY 2012, the company ran a total of
34 training courses on compliance, legal

Forces Policy Manual, and employees

matters, and the financial instruments

are educated on the issue as part of theirbusiness, while also holding in-housecompliance training.

seminars on insider trading regulations,harassment, and responses to customers’
opinions. In the compliance e-learning
program, which is one of the compliance

Compliance trainingn Tokyu Fudosan Group Code of Conduct
1. Compliance with Laws andRegulations and Fair Trading

2. Ensuring Customeroriented Awareness• Ensure compliance withapplicable laws andregulations.

• Identify customer needs
and develop products tomeet their needs.

• Ensure best practice inmaterial procurement andfair trade.

• Prompt and dedicatedresponse to customers’comments and requests.

• Ensure compliance withfiduciary responsibility inthe execution of duties.

• Customers’ safety andsecurity comes first whenproviding products andservices.

• Never connect with antisocial forces.

• Provide a suitable andappropriate explanationand marketing of our
products and services.

3. Suitable Execution of Duties• Responsible execution ofduties, keeping conceptsof “speed” and “evolution”
in mind.
• Nurture organization
culture of placing emphasison “Collective wisdom.”• Take advantage ofcombined strength of thecorporate group.
• Ensure proper decision
making process.
• Proper management ofrules.

4. Proper Management ofInformation

5. Ensuring Good Faith inBusiness Conduct• Operate appropriate
document and information
management systems.

• Preserve corporate assets.

• Proper management ofconfidential informationand compliance withconfidentiality obligation.
• Prohibit insider trading.
• Timely and appropriate
information disclosure andPR activities.
• Internal control to ensure
proper accounting andfinancial reporting.

• Ensure a robust, safe,
and comfortable working
environment.
• Respect human rights.
• Contribution to society
and consideration of theenvironment.
• Reasonable businessentertaining and gift-giving.
• Clear distinction between
business and personalmatters.

• Proper negotiations withbusiness associates.

Tokyu Fudosan Holdings CSR Report 2013–201420

Management Structure

Risk Management System
Day-to-Day Risk
Management

management across the Group through thecompany also provides employees

Group CSR Promotion Committee.

with emergency training based on the

The Tokyu Fudosan Group has established

Disaster Control Systema system to execute a cycle of plan, do,

Emergency Response Basic Manual andother individual manuals created to deal
with various risks, such as mega-quakes.
Moreover the company is preparing

check and act (PDCA cycle) to identify andIn the event of emergencies that could

manage risks.

cause serious damage to the company, suchbusiness continuity plans (BCPs) for theas disasters, TLC will make appropriate

head office and each business sectors, while

specific important risks based on the results

responses based on the Emergency

also providing employees with training onof deliberations made by the Management

Response Provisions, including distributing

cardiopulmonary resuscitation (CPR).

Committee. At the same time, the Tokyu

information and making decisions as

Fudosan Group systematically fosters risk

necessary to minimize damage. The

TLC examines and manages project-

Information Management and Disclosure Systemof the Group’s business activities.

Information Management
Systemissue. Also, TLC chooses the companies toinformation with due care and monitors theCommendation Award 2012 from Daiwa

Tokyu Fudosan Holdings Corporation

treatment of the information by the selected

Investor Relations (Daiwa Securities

formulated the Information Managementcompanies to foster information safety.

Group) and won the first place among all

Provisions to ensure the appropriate

which it entrusts the treatment of personal

Tokyu Livable, Inc., Tokyu Community

TLC received an Internet IR

the companies as well as in the real estate

treatment of information in its businessCorporation, Tokyu Relocation Co., Ltd.,

industry in the FY 2012 Listed Company

operations. Based on the provisions, theand Ewel, Inc. have obtained approval to

Website Quality Ranking conducted bycompany is fostering information sharing

use PrivacyMark, which provides a proof

Nikko Investor Relations. Furthermore, it

to increase business efficiency, preventingthat these companies are safely managing

won a bronze prize in the Gomez IR Site

the leakage of secrets, and disclosing

and appropriately protecting personal

Ranking 2013.

information in an appropriate manner. As

information.

for electronic information, the company
has set the rules to be obeyed by directors
and employees based on the basic policy on

21

Prohibition of Insider Trading

information security, including the rules

Tokyu Fudosan Holdings Corporationon the monitoring of employees’ access to

has set rules to prevent the illegal insider

information by information managers andtrading of financial instruments and makeon the use of computer terminals.

all employees aware of the rules.

Protection of Personal
Information

IR Activities

TLC ensures compliance with the related

dispatch information to shareholders andlaws and regulations based on its Personal

investors in a fair, accurate and timely

Information Protection Rules. The

manner. We comply with the related laws

company has distributed the copies of its

and regulations, and proactively disclose

Personal Information Protection Manual

information about our management

to all employees and provides them withstrategies and financial position to help

training to increase their awareness of the

stakeholders have a broader understanding

Tokyu Fudosan Holdings CSR Report 2013–2014

The Tokyu Fudosan Group works to

Daiwa Investor Relations
Internet IR Commendation Award 2012

Nikko Investor Relations FY 2012 Listed Company Website
Quality Ranking
First place among all the companies as well as in the real estateindustry

Bronze prize in the Gomez IR
Site Ranking 2013

Employment and Labor Practices

Improving Workplaces toIncrease Employees’ Job Satisfaction
The Tokyu Fudosan Group has been improving its work environment in the belief that it can increase customer satisfaction
and corporate value by enabling employees to display more of their individuality and abilities and work more vigorously.

Development and Utilization of
Human Resources
Human Resource
Development and Training
The Tokyu Fudosan Group attributes

training and help them develop themselves
and acquire qualifications necessary for
their jobs.
Other Group companies also work to

special importance to human resource

develop human resources by providing

development, regarding it as essential fora variety of training that suits their own

the enhancement of customer satisfaction

business activities.

and corporate value.
With a view to turning each employee
into a “value producer,” Tokyu Land

Personnel Rotation Program

Corporation (TLC) has set four training

TLC implements a personnel rotation

stages for employees, each of which lasts

program targeting young employees whose

for five years, and provides them withyears of service are below around 10 years,

training to help them acquire necessary

aiming to eventually develop them into

skills as they advance from the initial stage

human resources who can manage the(first five years in the company) through tocompany with a broad understanding of its

the fourth stage.

business. Under the program, employees

Tokyu Livable, Inc. also provides

are allowed to experience at least two kinds

employees with training in a systematicof business and jobs during about 10 years

manner, including the introductory training

after joining the company, in principle. Thisgiven to new employees at its Livable Squareprogram enables the company to assess

Minami-machida training center and theemployees’ aptitude for multiple jobs at an

specialized training tailored to job level.

earlier stage of their career and to develop

Tokyu Community Corporation has an

human resources who can conduct businessin-house educational facility named “Tokyu

operations from a cross-organizational

Community Business College” to provide

viewpoint.

employees with enriching education and
n Outline of the training program implemented by TLC
Years of service

First to ninth years

10th to 15th years

16th year onwards

Rank

General employees

Managers

Executives

Skill-up programs (input)

Marketing
Finance
Logical communication
Accounting
Career development
Legal seminars
Financial seminars

Information gathering
Information analyzing
Risk assessment
Hypothesis formationand verification
Assessments

Strategy formulation
Business creation
Business management
skillsTraining on evaluation
skillsPerformance goals(output)

Improvement ofWide-ranging experience operational skills andexpertise

Improvement ofmanagement skills

Tokyu Fudosan Holdings CSR Report 2013–201422

Employment and Labor Practices

Diversity Promotion
Ensuring Employment Diversity

Declaration of Human Rights adopted

their careers and abilities. It is also

by the United Nations as well as with thefostering the establishment of a system to

The Tokyu Fudosan Group proactively

local laws and regulations implemented ingive follow-up support to employees taking

employs people with disabilities andthe regions where it has bases. The Groupmaternity and childcare leave.

improves their work environment toalso takes steps to prevent discriminatory

promote employment diversity. At TLC, thebehavior and speech, sexual harassmentn Opinion from the Diversity

employment rate of people with disabilities

and power abuse. TLC holds a training

was 2.2% as of the end of March 2013, farseminar for all new employees on theexceeding the statutory employment rate

theme “Issues Surrounding Companies andof 1.8%.

Human Rights,” so that they can have a

The company also implements a re-grasp of human rights issues.

employment system for retired persons aspart of its effort to place the right people in
the right jobs (job matching) for the sake ofboth the company and employees.

Proactive Use of Female
Employees
Tokyu Livable, Inc. is working to increase

Respect for Human Rights

the rate of female managers to 10% by

The Tokyu Fudosan Group states “Respect

employees as one of the managementhuman rights” in the Code of Conduct andpriorities. In April 2013, the company

encourages individual employees to give

newly established the Diversity Promotion

due consideration to human rights in their

P.T. as a department to raise employees’

activities. The Group respects basic humanawareness about the issue and to provide

rights in compliance with the Universal

female employees with training to develop

FY 2018, regarding the promotion of female

Promotion P.T.

VOICE

To provide female employees with abetter work environment
We collected opinions and requests
from female employees by conducting
questionnaire surveys targeting saleswomenand those raising children. As a result it
was revealed that many of them, who were
engaged in jobs for which they often had towork on weekends and holidays, had difficultyin finding childcare facilities to which they
could entrust their children on weekends andholidays. In response,
we opened the inhouse childcare facility
named “Livable Kids
Room” in September
2013. We will continue
to establish systems
to help women display
more of their abilities.

Kaori Nakamura
Diversity Promotion P.T., HR Department
Tokyu Livable, Inc.

Achievement of Work-Life Balance
Enhancement of the Support
System for Childcare andNursing Care

Tokyu Sports Oasis, Inc. is also fostering

the establishment and improvement of

employees to take childcare leave until the childnecessary systems and awareness-raising

becomes three years old, work three hours

among employees. Specifically, it encouraged

The Tokyu Fudosan Group has beenshorter per day for six months after returning

male employees to take childcare leave,

implementing a variety of measures to provide

to work, and apply to the Childcare Employee

established a system to allow employees

employees with diverse work style options.

System to choose their working hours until theto accumulate expiring annual leave days

child graduates from elementary school.

to use them to support childbirth by their

TLC revised its childcare support

spouses or to give nursing care to their familysystem in 2012 to allow employees to takechildcare leave for a longer period andto work shorter hours until their children
become third graders at elementary school.

Obtaining Approval for the
Use of the KURUMIN Markmembers, and also urged employees to takepaid holidays based on an action plan, thereby
meeting the certification criteria. Ewell, Inc.,

TLC is certified by the Tokyo Labor

Tokyu Community

overtime work to employees with children

Bureau as a company strongly committed

Corporation, Tokyu

who are third graders at elementary school or

to supporting the development of next

Hands, Inc. and Tokyu

younger, and allows employees with family

generations and is approved to use theSports Oasis, Inc.

members who need nursing care not to work

“KURUMIN” certification mark.

have also acquired the

Tokyu Hands, Inc. offers exemption fromovertime and choose their working hours.

23

fostering a better work-life balance throughthe flexible use of human resources by enabling

Tokyu Fudosan Holdings CSR Report 2013–2014

TLC acquired the certification bycertification.

KURUMIN Mark

Employment and Labor Practices

Support to Volunteer Activities

Work-Life Design

TLC has a volunteer leave system to

Based on the work-life design concept,

encourage employees to participate in

TLC encourages employees to “design”

activities to support recovery from theboth their work and private lives on their

Great East Japan Earthquake. Under theown initiatives to build up reciprocallysystem, employees are allowed to take paid

beneficial relationships with the company.

holidays for up to five days per year andSpecifically, the company has

given a certain amount of subsidy to cover

designated every Wednesday as “No

the participation costs. Also, for other

Overtime Day” and established avolunteer activities, such as social welfare“commitment leave” system, under whichand environmental conservation activities,

each employee submits an annual plan tothe company has a system to allow

take at least seven paid holidays during

employees to use part of the accumulated

the year at the beginning of that year. Thisannual leave to participate in the activities.

system is designed to provide employeesn Employee working at a
Tokyu Hands store

VOICE

Using the childcare support system
I returned to work in April 2012, after taking
maternity and childcare leave for the period of
one year and four months. Before returning towork, I had been concerned that I might not
be able to fulfill my role as manager as before,
but my colleagues kindly welcomed me to
the workplace, for which I feel so grateful. At
present I am working shorter hours to takecare of my child, and it is sometimes difficult
to leave the workplaceearlier. However, I
can manage to do sothanks to the kind help
from my boss andcolleagues.

with enough time to refresh and develop
Masami Oshimathemselves, thereby helping them makeKitasenju Store
Tokyu Hands, Inc.

their work and private lives compatible andliberate themselves from mental pressure.

Enhancement of Employees’ Health and Motivation
Health Promotion Workshop

with detailed health check services. For

increase their knowledge and work

the mental health of employees, TLC has

motivation. The company invites top

TLC holds the Revitalization &introduced an employee assistance programrunners in various fields to speak at theCommunication Workshop to provide(EAP) implemented by an external healthseminars to share their experience andemployees with an opportunity to makeorganization, which is available also tofindings with employees. Since FY 2004,

mutual exchanges and mitigate stress.

families of employees. Users of the program

37 seminars have been held (as of

Employees obtain practical knowledge

can ask for professional advice even on

September 2013) in total.

that is useful for their jobs and lives by

problems not related to work, such as thoseattending hands-on seminars held as part

regarding childcare and nursing care.

of the workshop. These include the “bodyFurthermore, employees take an annual

In FY 2012, five people were invited to
speak at the Forum, including Mr. Tatsuo
Wada, who serves as advertising manager

mapping” seminar in which employees

test to check their mental health status andat Suntory Liquors and Ms. Megumi

learn how to mitigate stress based on the

stress level.

Ushikubo, president of Infinity. The former

understanding of the human body structure

talked about Suntory’s cross-media strategy

as well as their own state and habits, andby introducing the case of Suntory Highball

the “misunderstanding prevention” seminarand the latter about predicting the future

to learn how to make oneself understoodmarket based on the understanding of theappropriately by others while showing

present situation of customers.

respect to them.

Employees’ Mental HealthUser instruction card for the mental healthcare consultation service

All employees of TLC undertake healthexaminations every year and also receive
interviews by health nurses depending

Knowledge Forumupon the checkup results. Moreover

The Tokyu Fudosan Group has been

employees whose overwork hours haveholding in-house seminars under the title

exceeded the in-house criteria are provided“Knowledge Forum” to help employees

Speech by Ms. Megumi Ushikubo

Tokyu Fudosan Holdings CSR Report 2013–201424

Environmental Conservation

Efforts for Five Environmental Issues
The Tokyu Fudosan Group, based on its Environmental Vision, is implementing concrete measures for fiveenvironmental issues (CO2 emissions reduction, biodiversity conservation, healthcare, conservation of water
resources, and resource saving).

CO2 Emissions Reduction
Reduction in CO2 Emissions
The Tokyu Fudosan Group is working to
reduce CO2 emissions in compliance withthe environmental laws and regulations aswell as with its Environmental Vision. In
FY2012, we reduced our CO2 emissions by
about 25% from the FY2007 level.

n CO2 emissions(t-CO2)200,000
150,000 154,195 149,738 145,647 143,353
123,667

115,296

100,000
50,000
0
2007

2008

2009

2010

2011

2012

(FY)

* Total emissions from 67 office buildings and commercial andresorts facilities

Reduction through the Improvement of Equipment
Environmental Targets for
Office Buildings

Introduction of Hybrid Vehicles

The Real Estate Companies Association

vehicles used for its real-estate sales agentof Japan formulated an environmental

business in the Tokyo metropolitan area withaction plan for the real estate industry

hybrid cars by March 2017, which will lead

Tokyu Livable, Inc. plans to replace all theand revised the PAL1 and ERR 2 numericalto a reduction of 237 tons in its annual CO2energy conservation targets for new officeemissions. Tokyu Community Corporation,buildings in March 2013.

Tokyu Community Corporation, andThe Spline Aoyama Tokyu Building and
the Shin-Meguro Tokyu Building, which wereIshikatsu Exterior, Inc. are also fostering the
introduction of hybrid cars.

developed by Tokyu Land Corporation (TLC),
have achieved 13% and 17%, and 22.8% and19.8% in terms of PAL and EPR, respectively,
and TLC is thereby leading the industry in theeffort to attain the numerical targets.
*1 Perimeter Annual Load (PAL): The value indicates the heatinsulation performance of a building and becomes lower as
the performance is improved.
*2 Energy Reduction Ratio (ERR): The value shows energy
efficiency relative to the baseline and becomes higher as theefficiency is improved.

Hybrid car introduced by Ishikatsu Exterior

Cogeneration Systems
At eight Tokyu Stay extended-stayhotels, such as Tokyu Stay Shibuya Shinminamiguchi, Yotsuya, and Higashi-Ginza
Hotels, gas cogeneration systems are
installed to reduce CO2 emissions.
Spline Aoyama Tokyu Building

25

Environmental Conservation

Reduction through Operational Improvement
Introduction of a Demand
Response System

Use of the Carbon Offset
Mechanism

Acquisition of Certification for
Eco-Action 21

A demand response system contributes

TLC offset part of the CO2 emitted from the

In May 2013, Tokyu Living & Lifestyleto the stable supply of electricity bydisassembly of the Ginza TS Building by

Research Institute Inc. obtained ECO-

controlling peak demand, and theusing the credit purchased from Kamaishi

Action 21 certification from the Ministry

introduction of this system is said to foster

City, Miyagi Prefecture under the J-VER*of the Environment. The ministry has

the effective use of electricity. Tokyu

scheme, thereby setting the first example

formulated the guidelines on the Eco-

Resort Service Corporation has introducedof using a credit sold by an entity afflicted

Action 21 environmental management

it to the Amagi Kogen Golf Course,by the March 11 disaster to offset thesystems and has been fostering the use of

Mochizuki Tokyu Golf Club and Tateshina

CO2 emissions from the disassembly of athe systems. The company was granted

Tokyu Golf Course. With the help of thebuilding. This is the first offsetting under thethis certification, receiving high evaluation

system, these three facilities suppress

J-VER scheme in Japan and has contributedfor its efficient environmental activities,

their peak electricity demand by reducing

to the mitigation of global warming and also

including the monitoring and improvement

the use of air conditioners in their offices,to the recovery of the afflicted areas.

of its own use

thereby also reducing CO2 emissions.

* Japan-Verified Emission Reduction (J-VER): Greenhouse gas
emission trading scheme implemented by the Ministry of theEnvironmentof energy andthe provision of
support to theenvironmental
efforts madeby other Group
companies.

Mochizuki Tokyu Golf Club

Sign posted on the temporary fence, which shows the recovery
support offsetting system

Introduction of a “Smart
Mansion” System

Selected to Be an MEMS
Aggregator

TLC introduced a “smart mansion”

In April 2013, Tokyu Community

system to BRANZ Ichigao Hilltop, which

Corporation was selected to be an MEMS

enables residents of this condominium

aggregator in relation to the FY2012 projectto check their use of electricity, remotely

to accelerate the introduction of “smart

control home electric appliances,mansions” implemented by the Ministry ofand receive the sensor-based room

Economy, Trade and Industry. Accordingly,

temperature, humidity and brightness

the company will proactively make proposals

monitoring and notification service via

on the bulk purchase of high-voltage

their smart phones. The condominium iselectricity as well as on the introduction ofalso equipped with a system for the bulk

the Mansion Energy Management Systempurchase of electricity provided by Tokyu(MEMS) to the condominiums to which it

Community Corporation.

provides management services. The company
will help residents increase the asset value of
their condominiums through these proposals

Eco-Action 21 certificationand the provision of a total support service,including energy conservation and powersaving measures.

n Employee in charge ofcommercial facilities

VOICE

CO2 reduction through visualization
Each tenant of Abeno Q’s Mall has been
implementing a system to visualize their useof electricity and water for more than two
years, and according to the results of aquestionnaire survey completed by thetenants, the introduction of the system
resulted in a 4.06% reduction in power
demand on average, while the total use ofelectricity also displayed a favorable decline
to 93.5% of the previous year level. Moreover,
we provide tenants with the ASP service toenable them to control their CO2 emissions
and energy use via the Internet, thereby further
encouraging them to take voluntary actions to
reduce their CO2 emissions.

Electric power company• Visualization of
power use
• Checking the electricity
fees

WEB

Bulk purchaseof electricity

Smart
meter

Smart phone

ReceiverPrivate spaceTV
Air conditioner
Lighting
equipment

POINT1 Setting energy data and targets with a smart phone
Tokyu Community

POINT2 Remote control by a smart phone
POINT3 Monitoring and notiﬁcation service

Equipment installed in common space
BRANZ Ichigao Hilltop

Katsuji Nakabayashi
Abeno Q’s Mall
Tokyu Land SC Management Corporation

Conceptual diagram for the bulk purchase of electricity and MEMS

Tokyu Fudosan Holdings CSR Report 2013–201426

Environmental Conservation

Use of Renewable Energy
Use of Solar Light and Solar
Thermal Energy

Wind Power Generation

TLC has been fostering the use of solar

wind power as a renewable energy source.

light, and solar power generation systems

The Tokyu Fudosan Group fosters the use of
At Tokyu Plaza Omotesando Harajuku,*

Initiatives Implemented in
Cooperation with Customers
The Tokyu Fudosan Group is also fostering
CO2 emissions reduction initiatives inhave been introduced to Branz Yonbancho,

two wind turbines are installed on thecooperation with customers. Tokyu Homes

BRANZ Tower Osaka Bingomachi androoftop to foster the use of natural energy.

Corporation recommends customers toother condominiums, as well as to its resort

At Tokyu Harvest Club Atami Izusan &introduce solar power generation andfacilities, specifically to Tokyu Harvest

VIALA, a wind turbine is installed on theenergy-saving equipment when receiving

Club Atami Izusan & VIALA, and thepatio to supply electricity to outdoor lights.

orders for the Millcreek custom-built homes

Palau Pacific Resort.

* The beneficial interest in the property is shared by theinvestment company named Activia Properties Inc.

or for renovations from the customers.

At BRANZ Center Kita, units locatedTokyu Relocation Co., Ltd.

on the ninth and 10th floors are equipped

proactively makes proposals on energy-

with solar thermal and gas hot water supply

saving equipment to owners of the realsystems, and residents can check reductions

properties for which the company provides

in CO2 emissions by the use of a touch

management services. Ishikatsu Exterior,panel-type remote controller.

Inc. also advises golf facilities to introduce
solar power generation systems.

Solar power generation at the Palau Pacific Resort

Wind turbine installed within the premises of Tokyu Harvest Club
Atami Izusan & VIALA

Solar power generation at a Millcreek custom-built home

COLUMN

27

BRANZ Sakuranomiya Receives
Commendation under the CASBEE
Initiative Implemented by Osaka CityThe Shin-Meguro Tokyu Building
Obtains the Gold 2013 Green Building
Certification from the DBJ

Resort Hotel Developed to Achieve
Coexistence and Harmony between
Nature and People

In March 2013, BRANZ Sakuranomiya
received commendation under thecomprehensive assessment system forbuilding environmental efficiency (CASBEE)
implemented by Osaka City, in recognitionof the reduction of its environmental impact,which was achieved by the planting of cherrytrees, the symbolic trees of the area, and theadoption of a latent heat recovery-type hotwater supplier and water-saving equipment.

In May 2013, the Shin-Meguro Tokyu
Building obtained the Gold 2013 certification
under the Green Building Certification
system implemented by the Development
Bank of Japan (DBJ), being evaluated as abuilding developed with “exceptionally highenvironmental & social awareness.” We willcontinue to satisfy and exceed the criteria tobe met by office buildings by implementing
environmental measures while also making
them more comfortable.

Tokyu Harvest Club Atami Izusan & VIALA
was opened in 2013 as a resort hotel blessedwith nature, and the facilities are laid out tobe surrounded by the sea and green plants.
The hotel preserves 30% of the total site area
as green space. Moreover, trees that haveexisted on the premises even since before
the construction of the hotel are still growing
on the patio, and the hotel is also fostering
rooftop greening. In addition to these proactive
greening measures, the hotel has solar panels,
makes effective use of water resources, anduses electric vehicles for the management
operations in order to conserve more energy.

BRANZ Sakuranomiya

Shin-Meguro Tokyu Building

Tokyu Harvest Club Atami Izusan & VIALA

Tokyu Fudosan Holdings CSR Report 2013–2014

Environmental Conservation

Biodiversity Conservation
Understanding How Our Business Is Related to Biodiversity
n Employee in charge of

Designated to Be the
Operator of a Golf Ground

Surveys on Ecosystems

In October 2012, the consortium* of Tokyu

surveys on living creatures have been

Resort Service Corporation and Ishikatsu

conducted on the roof terrace garden named

Exterior, Inc. was designated to be the operator“Omohara Forest” since the opening of theof the Kawasaki Kokusai Ikuta Ryokuchi Golf

facility in 2012.

the Hakone eco tour

At Tokyu Plaza Omotesando Harajuku,

Ground, owned by Kawasaki City, and has
been operating the facility since April 1, 2013.
Giving due consideration to the factthat the golf course is located within the
Ikuta Ryokuchi, which is a nature-richurban park, the consortium regularly

VOICE

Providing guests with a tour to enjoy
nature with the five senses
The “Hakone trekking tour with anexperienced guide” is very popular among
our guests. There are so many repeaters in
the tour and some of our guests give firstpriority to participating in it when they maketheir holiday plans. I believe that coming
into contact withnature and enjoying
beautiful naturalscenery encourage
people to take theirfirst step toward
nature conservation.

conducts environmental surveys and fosters
cooperation with NPOs and citizens toToshihiro Tamefusa

conserve the precious local ecosystems.
* Tokyu Community Corporation is also participating in thebusiness as a cooperator.

Tokyu Harvest Club Hakone Koshien
Tokyu Resort Service Corporation
Omohara Forest

Reducing the Environmental Impact of Business on Biodiversity
Environmental Risk Assessment
Associated with Wood
Tokyu Homes Corporation promotes fair woodprocurement* based on its Lumber Procurementn Environmental impact assessment

associated with wood (made on
Millcreek North American-style homes)

Relatively high environmental
impactcompany makes wood-related environmental
risk assessments receiving support fromFoE Japan, an international environmental
NGO, and continues to conduct improvement

1.0%

and shelf boards

Lowenvironmental
impactPolicy established by incorporating the relevantinternational procurement standards. The

High environmental
impact2.1%
Plywood floor boards

Relatively
lowenvironmental
impact13.5%
Bedding, wooden

Washbowls,
kitchencabinets

83.4%

Lumber, laminated wood, TJI, LSL,
structural plywood boards,
solid wooden floorings

Development of a Tree
Surgery System
Ishikatsu Exterior, Inc. developed a tree
surgery system, which combines diagnosis
by a tree doctor with diagnosis by precisionequipment that uses acoustic waves. The
company determines whether it is all right totransplant a tree or not based on the diagnosis
results, in the hopesashes, moldings, doors
and windows, exterior
foundations, plywood floorsof protecting the
As of March 31, 2013activities based on the assessment results.

lives of precious
trees.

* Fair wood procurement involves procuring wood produced fromtrees that were cut down and processed not only legally but also
in an environment-conscious and socially equitable manner.

Sustainable Use of Biological Resources
Green Connection Project
The Tokyu Fudosan Group has been
implementing the Green Connection Project

the recycling of forest resources.
Protect

In October 2013, Omohara Forest was

Forest preservation

since October 2011. Under this project,certified as an “urban oasis” by the

we are supporting forest preservation inConnectUse

cooperation with our customers, including

Forest preservationin cooperation
with customers

Effective use of
produced wood

the purchasers of condominiums and users
of office and resort facilities. In our business
we are committed to making effective useof wood derived from forests and promoting

Certified as an Urban Oasis andCommended for the Activities

Green Connection Project
We supported the preservation of forest land extending over
8,342,745 m2 in total (as of Aug. 2013)

Organization for Landscape and Urban
Green Infrastructure and also won a prizein the 12th competition on special rooftop
and wall greening technologies held by theOrganization, gaining recognition for its
activities and achievements.

Tokyu Fudosan Holdings CSR Report 2013–201428

Environmental Conservation

Resource Saving
Reduction of Waste

Recycling of Paper Resources

Toward the creation of a recycling-oriented

Tokyu Livable, Inc. uses a confidential

society, the Tokyu Fudosan Group is

document collection box. Documents

Ishikatsu Exterior, Inc. developed the Refresh

fostering the reuse of resources andcollected in the box are disposed of by aeco Bunker (Re Bunker) system based on

reducing the generation of waste, while

company specializing in the service, which

the idea of the 3Rs*. Using the system, thestriving to prolong the life of houses andmelts the entire container placed insidecompany collects and washes dispersed bunker

other facilities. In FY2012, we reduced thethe collection box to eliminate the risk of

sand, thereby eliminating the conventional

generation of waste by about 7% from theinformation leakage. This also contributes

need to replace and refill sand. This has led

FY2010 level.

to resource conservation because theto a reduction in the consumption of sand, themelted paper is recycled.

related cost, and also the environmental impact

n Generation of waste

Tokyu Livable began using the box in

Development of a Bunker
Sand Washing Technology

caused by the disposal of removed sand.

October 2012, and a total of 210,000 toilet

Moreover, the company reuses water wasted

paper rolls were produced from the collectedfrom the sand washing process.

documents during a period of five months.

* 3Rs: Reduce, Reuse and Recycle* Total amount of waste generated by 32 office buildings andcommercial and resort facilities

Confidential document collection box

Bunker sand washing system

Reduction of Food Waste

Introduction of Pellet Stoves

At the Niseko Tokyu Resort, efforts are

Tokyu Resort Service Corporation installed

being made to reduce food waste from thea pellet stove in the lobby of Tokyu

restaurants and to recycle the generated

Harvest Club Amagikogen. The stove iswaste by having it composted by a company

fueled by wooden pellets, which are madethat has natural fermentation equipment

by compressing and molding thinned/

for the appropriate disposal of waste andprocessed tree chips, and this contributes

the effective use of resources. In FY2012,

to the effective use of forest resources.

Tokyu Resort Service Corporation reduced

Pellet stoves also have longer lives than

the total amount of food waste by 24.1 tons

other heating appliances and are attracting

year on year.

much attention as eco-friendly heating(tons)
6,000
5,000
4,483

4,404

2010

2011

4,000

4,175

3,000
2,000
1,000
0
2012

(FY)

equipment.

n Employee of Tokyu Hands

VOICE

Reducing the use of disposable bags for
waste reduction
In the fall of 2012, Tokyu Hands, Inc. started
an activity to reduce the distribution of
disposable shopping bags at its stores aspart of its environmental impact reduction
effort and also in response to increases in
the numbers of shoppers bringing their own
carrier bags to stores and of merchants whocharge for disposable shopping bags. We areraising customers’ awareness of this activity
by point of purchase signs posted around thecheckout counters and also by directly asking
for cooperation to customers who are carrying
their own bags. We sell a range of eco-friendly
goods, including power-saving and watersaving devices, andour customers show
great interest inthem. Encouragedby this fact, we willtake more time toentrench the use of“my bags.”

Hiroshi Tanabe
General Affairs Department
Tokyu Hands, Inc.
Niseko Tokyu Resort

29

Tokyu Fudosan Holdings CSR Report 2013–2014

Pellet stoveEnvironmental Conservation

Conservation of Water Resources
Reduction in the Use of Water

Reuse of Underground Water

In FY2012, the Tokyu Fudosan Group achieved

Tokyu Harvest Club VIALA Hakone Hisui is

an approximately 9% reduction in water use

located on the former site of an old Japanesefrom the FY2010 level by such measures asinn, which extends over about 9,900 m2 andintroducing water-saving equipment.

has a large pond. The landscape of the site isn Use of water by the Tokyu Fudosan Group

preserved by making effective use of the pond,(Unit: million m ) 2.0
3

1.5

1.38

1.28

with the entrance, a restaurant with a terrace
over the water, and a park that looks like a

1.25

1.0

wasabi farm being laid out around the pond.

0.5

Moreover, there is a waterfall in the garden thatmakes use of the differences in the height of

0
2010

2011

2012

(FY)

* Total amount of water used by 67 office buildings andcommercial and resort facilities

the land on the site, while within the premises,
the reuse of underground water is promoted
for the conservation of water resources.

n Employee of Tokyu Sports Oasis VOICE
Water saving efforts
At Tokyu Sports Oasis facilities, the use ofwater in bathrooms accounts for about 60%of the total water use at the facilities, andaccordingly we are implementing intensive
measures to reduce water use in thebathrooms. Specifically, we have installed
equipment to regulate the amount andduration of water use to all the faucets tosave water. We have also reduced the reverse
cleaning frequency
for the pool water
filtration machines,
while maintaining
the water quality,
and are working to
reduce the overflow
of water from thepools.

Proactive Use of Rainwater
At BRANZ Tower Osaka Bingomachi andKotaro Take

BRANZ Tower Minamihorie, rainwater

2nd Development Department,
Development Division
Tokyu Sports Oasis, Inc.

storage tanks are installed to make effective
use of rainwater for irrigation and cleanups.
Resort hotel developed based on the concept of “harmony withthe environment”

Healthcare
Treatment of Toxic Chemicals
At the Tokyu Fudosan Group’s office

Provision of Healthy Living
Environmentsbuildings, commercial facilities and resort

To address sick house syndrome, TLC isfacilities, toxic chemicals are appropriately

working to suppress the emissions of chemical

managed and disposed of in compliancesubstances. Specifically, it uses the materials

with the related laws and regulations.

in the highest F✩✩✩✩ class (lowest level in

For CFCs used in air conditioners

terms of formaldehyde emissions) as definedas coolants and PCBs contained in

by JIS and JAS for condominiums andelectric equipment, we strictly ensure

detached homes. Tokyu Homes Corporation

legal treatment and disposal to prevent

has equipped Millcreek homes with a total

any leaks or emissions. We make timely

air conditioning system, which keeps thechecks for the presence of asbestos andindoor temperature consistent while taking

soil contamination, implement necessary

fresh air into the house to provide residents

measures, and ensure appropriate

with a comfortable indoor environment.

management on a case by case basis.

● PCBs● Asbestos● Soil contamination

Legalmanagementand disposal

programs

VOICE

Holding yoga classes in the nature-richenvironment
A range of events are held at Tokyu Harvest
Club facilities located across Japan. For
example, we hold yoga classes in the resort
hotel near Lake Hamana, which is famous
for its beautiful scenery. Not only guests but
also others canparticipate in theclasses to promote
both their physicaland mental health,and the classes
are enjoying great
popularity.

Keisuke Ueda
Tokyu Harvest Club Hamanako
Tokyu Resort Service Corporation

Substances subject to regulation● CFCsn Employee in charge of resort

Air
supplyAir
exhaustIllustrative image of the total air conditioning system

Tokyu Fudosan Holdings CSR Report 2013–201430

Social Contribution

Measures for Four Social Contribution Themes
The Tokyu Fudosan Group has been working to help people improve their living environment based on four social
contribution themes (providing safety and security, contribution to local communities, childcare support, and nursing
care support).

Providing Safety and Security
Provision of a Special
Disaster Kit

Disaster Simulation Camp for
Families

Tokyu Land Corporation (TLC) began

In September 2013, TLC held a disasterproviding residents of its BRANZ-branded

simulation camp for families living incondominiums with special disaster kits,

BRANZ condominiums. A total of 31

starting with the condominiums located inpeople participated in this camp from 10

the Kansai area. The kits were developed

households, so as to have a virtual experience

independently by Tokyu Hands, Inc. byof a disaster. They ate emergency food andincorporating the opinions of those who

slept in tents to understand the importance of

have actually experienced earthquakes.

making preparations against disasters.

Special disaster kit distributed to residents of BRANZ condominiums

Participants experienced sleeping in tents

Pantry Shelter

Measures for Elderly Facilities

Tokyu Homes Corporation proposed theAt the Grancreer homes for the elderly,

idea of a “pantry shelter” as a component

emergency power generators, temporaryof a Millcreek MASTERS Grace imported

toilets for use in disasters by the elderly

home. The space, which has an area of about

including those in wheelchairs, and7 m2, is used as a wine cellar in ordinary

automated external defibrillators (AEDs)

times but can also be used as a shelter in theare installed in preparation against

event of a disaster. The shelter has resistancedisasters. Moreover, at each of the homes,

against a horizontal force up to 1.5 times

emergency food and drinking water

the force imposed by the Great East Japansufficient for all the residents and staff toEarthquake, and is designed to provide thesurvive for at least three days are stored.

family with a place to store food, emergency
supplies, and sleeping mattresses, allowing
them to survive for 10 days.

Introduction of Iridium
Satellite Phones
TLC introduced a total of 25 iridium
satellite phones for use in the event oflarge disasters as a reliable means ofcommunication, mainly in its commercial
facilities located in the Tokyo metropolitan
area and the Kansai area.

Inside of the pantry shelter

31Social Contribution

Commended for Saving a Life

Holding a ShakeOut Drill

Tokyu Sports Oasis, Inc. provides employees

In March 2013, Tokyu Fudosan SC

with emergency first aid training so that they

Management Corporation held a ShakeOut

Ishikatsu Exterior, Inc. held an annual

can deal calmly with unexpected incidents,

drill in COCOE Amagasaki Ryokuyu

safety promotion meeting during theand also holds free of charge training

Shintoshin* as part of the disaster control

National Safety Week in July 2013,

seminars on AEDs targeting members of its

initiative implemented by the Amagasaki-

in which participants reviewed thefitness facilities and local people.

higashi fire department.

safety incidents of the previous fiscal

In March 2013, employees of Tokyu

A ShakeOut drill is a drill held to teach

Organization of a Safety
Promotion Meeting

year and shared the safety policies ofSports Oasis Esaka rushed to the locker

participants how to act safely based on aeach department. Also at the meeting,room, having been informed that one ofdisaster scenario developed in reference tocommendations were given to excellent

the members was lying on the floor, andthe latest seismic research data, and the one

safety examples to further foster safety.

took care of that person by cardiac massageorganized in the shopping mall became theand the use of an AED. Subsequently the

first to be held in a large shopping centermeeting, an expert introduced the measures

employees were commended by the Suita

in Japan.

to prevent and deal with summer wearinessfire department for saving a life, and were

* Changed its name to Amagasaki Q’s Mall on October 9, 2013and heat disorder, and participants enhanced

At a lecture given concurrently with thealso highly evaluated for their deed by thetheir knowledge to make appropriate

doctor who treated the patient.

responses in emergencies, including whencustomers suffer heat exhaustion at golf
grounds or other facilities.

Commendation from the Suita fire department

Participants learned how to protect themselves in the event ofan earthquake

Livable Intermediary
Guarantee Service

Kazokuryoku-Plus

Since October 2012, Tokyu Livable, Inc.

Kazokuryoku-Plus around-the-clock life

has been offering the Livable Intermediarysupport service to customers, which they

Guarantee Service as a system to inspect and

can use simply by making a phone call to theguarantee against the defects of used homes.

designated number. To purchasers of BRANZ-This service is beneficial to both sellers

branded condominiums, the company offers an Employee in charge ofthe Kazokuryoku-Plus service

Tokyu Community Corporation offers theand buyers of used homes. By receiving

special support service named “Kazokuryoku-

the building safety inspection and one-year

Plus BRANZ Premium,” which they can use

warranty service, sellers are substantively

for free for five years.

exempted from the defect liability and canadvertise their homes as properties forwhich Tokyu Livable provides warranty,
while buyers are informed of the building
inspection results from Tokyu Livable

Kazokuryoku-Plus service menu
● Emergency visit● Support towork● Support to the elderly● Daily life support● Support to household

Safety promotion meetingthe family

VOICE

Enhancing the service to provide more
safety and ease of mind
We provide the Kazokuryoku-Plus service
as a paid membership life support service,
which includes the repair of water supply
equipment and transportation of fixtures. In
June 2013, the fourth year from the launch of
the service, the number of members reachedabout 46,500.
In FY2012, we further improved theservice by extending the free-of-charge
period from three years to five and by adding
a service to support anti-seismic measures
based on the lessons learned from the Great
East Japan Earthquake. We will continue tooffer Kazokuryoku (“family-like help”) to usersof the service.

before purchasing used homes and are
guaranteed by the company against defects
in the homes for
one year following
Tomokuni Shibuya
Riiko Kojima
Tomoya Ueda

their acquisition,exceeding theCondominium Life Department
Tokyu Community Corporation

usual three-month
warranty period.
Helping people lead comfortable lives in condominiums

Tokyu Fudosan Holdings CSR Report 2013–201432

Social Contribution

Contribution to Local Communities
Abeno Smile Project
TLC and Tokyu Land SC Management

Donation of picture books

Organization of a food education event

Corporation are implementing the

The two companies donated about 40

The companies also organized a food

Abeno Smile Project at Abeno Q’s Mall

picture books and 10 DVDs to the pediatriceducation event for parents and children at

operated by the companies, with a view toward of Osaka City University Hospital

Patisserie Labo. Tsuji located on the third

revitalizing the Abeno district jointly withlocated in Abeno Ward in January 2013

floor of Abeno Q’s Mall in August 2013. In

local communities, and transforming it into

and also invited Saki Yagi, a freelance

the event held with support from the Osaka

a comfortable urban space where people

announcer, to the ward to read an original

prefectural government, participants enjoyed

can feel happy. To see more smiles in the

picture book for the children there, who all

making sweets using pumpkins, figs andarea, the companies donated a Cape hyrax

laughed at the story.

other foodstuffs produced in Osaka.

An original picture book was read for children

Participants made sweets in the food education event

Surveying Water Quality in
Local Rivers

Contribution to Local
Communities by Wall Greening

Donation to the Goshawk
Protection FundAt the Arita Tokyu Golf Club, voluntary

TLC uses the Earth Wall method developed

At Tokyu Harvest Club Nasu, an activity tosurveys are regularly conducted on waterby Ishikatsu Exterior, Inc. as the green

make donations to the Goshawk Protection

quality in the upstream and downstream

wall technique for the greening of theFund (an NPO) has been continued toareas of the local rivers to preserve the local

temporary fences established at its BRANZ

protect endangered goshawks. The hotel

environment and gain the understanding ofcondominium construction sites in theis surrounded by nature and aspires

local communities for the operation of theTokyo metropolitan area.

to minimize its impact on the global(a small guinea pig-like animal) to the local
Tennoji Zoo in cooperation with customers,
who used their accumulated card points
for the donation, and also opened Abeno
Amemura (a hard candy store) as a baseto dispatch information about the “cultureof amechan” (special attachment to hardcandies) nurtured by people in Osaka.

golf club. The survey results are reported to
the local government.

environment.

flexibly for walls of different sizes andIn the Star Festival event held fromallows multiple flower varieties to grow

June 30 to July 7, 2012, the hotel switched

upstream and downstream areas of Tamain a mixture on the walls, giving pleasure

off the ordinary lights in the lounge andRiver in April and in Kamanakadani Riverthrough the four seasons. At the BRANZ

used candle-shaped LED lamps instead, andin May, and the results have indicatedcondominium construction sites, mainly

donated part of the proceeds to the NPO.

that water quality in the rivers meets theivies are planted on the fences so that

The hotel also continues to donate part of theenvironmental standards.

people living in the neighborhood can enjoytable tennis playing fees collected from its

greenery during the construction period.

guests to the organization.

Greening of the temporary fence at a construction site

A goshawk, which is designated as a near-threatened species

In 2013, surveys were conducted in theSurvey on water quality conducted in Tama River33

The Earth Wall method can be used

Tokyu Fudosan Holdings CSR Report 2013–2014

Social Contribution

Exchange with Local
Communities in Matsue City

Open Courses at Shibuya
University

Cleanup Campaign

At the Matsue Operation Center of Ewel,

Tokyu Hands, Inc. participates in the activities

conducts a cleanup campaign on the 19th

Inc., employees buy bread and pastries

conducted by Shibuya University Network,of every month at the shopping centers

made at a local welfare institution for people

which is an NPO that provides people with

operated by the company, in line with

with disabilities. The center, where about

educational opportunities by using Shibuya

its action policy of “understanding and

300 local people are working as regular

as a campus. Specifically the company holds

getting involved in local communities andemployees and operators, also contributes toopen courses to impart knowledge useful inhaving fun with the communities.” All

the creation of local employment.

day-to-day life to a range of age groups.

those involved in the shopping facilities,

Tokyu Land SC Management Corporation

In FY2012, an employee of Tokyu Hands

including not only the operational staff but

seminars for new employees in Matsue

gave a lecture based on the lessons learned fromalso tenant employees and guards, collect

City and provides them with opportunities

past earthquakes under the title, “Imagination

trash around the facilities before they

to become involved with local people,

helps save a life—what we can learn fromare opened, thereby contributing to local

including experiencing farming and eating

earthquakes” and gave a briefing on anti-disasterbeautification.

local dishes with the locals.

measures and how to use disaster control goods.

Bread and pastries are sold at the “refresh space”

Lecture at Shibuya University

Participation in an Event to
Support Cancer Patients

Provision of Work Experience

Tokyu Sports Oasis, Inc. participated inproviding children with work experiencesa Relay For Life charity event held forto help them deepen their understanding ofpatients suffering from cancers.

society and think about their future.

In addition, the company holds training

Relay For Life originated in the United

The Tokyu Fudosan Group is proactively

In 2013, TLC gave job training toStates and aims to support cancer patients

students of a junior high school located inand to encourage more people to take cancer

the neighborhood of the head office. They

checkups. In Relay For Life events, patients,

made a tour of construction sites and other

their families, friends and citizens form

workplaces in order to understand theteams to take turns to walk on a playgroundrelationship between their lives and various

for 24 hours, sharing courage and hope. In

occupations. TLC also provides children

addition to this walk rally, various gameswith opportunities to have job experiences,and performances are held during the events.

including working at the front desk of a

The donations collected through Relay For

sports club, serving guests at a restaurantLife events held in Japan are used by thewithin a golf ground, and giving support toJapan Cancer Society for future cancer

residents of a home for the elderly.

treatment and educational purposes.

Collecting trash around the facilities

n Employee in charge of resort
facilities

VOICE

Fostering localized operations
Tokyu Resort Town Hamanako is locatedby Lake Okuhamana and Lake Inohana,and guests to the hotel can enjoy yachting,windsurfing, and other marine sports in thecalm lakes throughout the four seasons.
They can also play tennis and putting golf inthe resort. To protect the local environment,
we are conducting the “river friendship”
activity to clean up and weed in the area by
Lake Inohana, using supplies provided byHamamatsu City. The lake is usually calm
but depending upon the wind direction,
driftwoods, vinyl materials used for agriculture,
PET bottles and various other objects are
washed up on the shores of the lake. As staffof the resort center with deep ties to the local
area, we will work to clean up the lake andprotect important local natural assets througha concerted effort, so that guests can enjoy
marine sports in thelake with safety andcomfort.

Tetsushi Takahashi
Tokyu Resort Town Hamanako
Tokyu Resort Service Corporation
Tokyu Sports Oasis walking teamLocal junior high school students visited a construction site

Tokyu Fudosan Holdings CSR Report 2013–201434

Social Contribution

Childcare Support
Provision of Childcare
Information

Rental Apartment with
Support for Childcare

Ewel, Inc. operates a community website

Tokyu Relocation Co., Ltd. operates

to support women in pregnancy, childbirth

the Brote Okurayama rental apartment

and childcare (happy-mama.com) andwith support for childcare, where special

provides information on childcare as part offacilities for children, such as the “kids’

its WELBOX welfare service package.

room” are provided and events to support

On the website, the company annuallyinvites mothers to talk about how they named

childcare are held regularly.
In FY2012, the company held atheir babies and gives commendations toChristmas wreath class, yoga class forparticularly good stories. It also announces

parents and children, and other events forthe ranking of popular names for babies every

residents of the apartment.

year, introduces the accommodation facilities
to which babies and children are welcomed,
and provides various other information thathelps mothers solve their childcare-related

n Employee in charge of the apartment
with support for childcare

VOICE

Supporting childcare by providing bothfacilities and programs
In accordance with an increase in the numberof nuclear families (as opposed to the larger
extended families of Japan’s past), not a few
mothers are said to feel lonely and isolated. In
response, apartments with support for childcare
have been increasing in number in recent years.
There are, however, still few apartments whereresidents are given support to deepen theirmutual relations. In Brote Okurayama, we holdcommunity events byusing the various facilities
established within theapartment, in the hopeof helping mothers easily
exchange information witheach other and feel more
fun and pleasure in raising
their children.

problems and enjoy raising children.

Kiyoshi Isogai
Rental Housing Management Department
Rental Housing Business Division
Tokyu Relocation Co., Ltd.
Christmas wreath classChildren Emergency Call 110

Junior Golf Lesson

Ski School for Kids

Tokyu Livable, Inc. is participating in the

In August 2013, Tokyu Resort Service

At Tanbara Ski Park, Mt. JEANS Nasu, andChildren Emergency Call 110 program that

Corporation held the 2013 Summer Junior Golf

Hunter Mountain Shiobara, Tokyu Resort

provides children and students with shelters

Lesson at the Asakura Golf Club with support

Service Corporation opened the Jackie

to which they can rush when they feel infrom the NPO Junior Golfer Conference of

Ski School for children aged four to 12,

danger. At each of the company’s stores on

Japan and from the Professional Golfers’

featuring Jackie, the main character of thethe ground level among the real-estate sales

Association of Japan, and 88 elementary

popular picture book series Kumano Gakko

agents located in the Tokyo metropolitan

school students were invited to the event.

(the bears’ school).

area, a Children Emergency Call 110 sticker

In the event held as its sixth round,At the ski resorts, together withis posted at the entrance to show that itparticipating children received coaching

Jackie the bear girl, the school staff helps

serves as an emergency shelter to protectfrom nine professional golfers, watched thechildren make a debut as skiers, and special

children from crime.

demonstration made by Ryoken Kawagishi,

dishes featuring Jackie are served at the

At Abeno Q’s Mall operated bya professional golfer, and also viewed

restaurants and character goods are sold at

TLC and Tokyu Land SC Managementa video letter from Hideki Matsuyama,

the shops.

Corporation, 1,000 Children Emergency

another professional golfer. Through thisCall 110 flags were donated to theevent, the company helps children build

Abeno Ward Office to be posted by local

their physical strength and also helps juniorhouseholds and merchants who were

golfers improve their skills and manners.

supporting the activity, and the companies
received
a letter of
thanks fromthe head of
the ward.
Summer Junior Golf Lesson

35

Tokyu Fudosan Holdings CSR Report 2013–2014

Jackie Ski School

Social Contribution

Nursing Care Support
Supporting the Elderly throughthe Provision of Homes

Horticulture Therapy for
the Elderly

Dementia Supporter Training

TLC and Tokyu E-Life Design, Inc.

At part of the Tokyu Fudosan Group’s

required to have the correct knowledge andpropose new lifestyles for the aging society

facilities for the elderly, “horticulture

understanding of dementia. In response,

through the operation of the Grancreer

therapy” is given to residents to help themTokyu Community Corporation has been

Series homes for the elderly. The homes arepromote their health and mutual exchange.

participating in the Dementia Supporter*classified into “senior residences” and “careAt Grancreer Fujigaoka, residents

Training initiative since March 2008, withresidences.” The former is for the healthyexperienced planting tulips on the roofa view to providing employees with theelderly and provides them with substantial

garden. They can do gait training and baskcorrect knowledge of dementia and the skills

living space and common facilities, whilein the sun bath by visiting the garden toto appropriately communicate with residents

the latter is for those needing nursing careenjoy watering and looking at the flowers.

of condominiums managed by the company.

In an aging society, we are increasingly

All of the company’s Amenity Matesand provides them with around-the-clocksupport service. In both types of the homes,(building managers) presently working in

staff members who took part in AED and

the Tokyo metropolitan area have received

emergency lifesaving courses help

the Dementia Supporter Training.

residents manage their health in* Dementia Supporters are those who have gained the proper
understanding of dementia by receiving the Dementia
Supporter Training provided by experts on dementia, who
serve as lecturers (called “Caravan Mates”), with support frommunicipalities, trade associations, and others.

cooperation with the doctors and nurses
belonging to the partner clinics.

Basic Seminar on
Nursing CareIn cooperation with Tokyu E-Life Design,

Planting tulip bulbs

Preventive Care Service
Provided by Tokyu Sports
Oasis

Inc., TLC held a basic seminar on nursing

Tokyu Sports Oasis, Inc. widely provides

care in October 2012, inviting a person

individuals, companies and facilities for thein charge of the operation of Grancreer

elderly with a health promotion program

as a lecturer. More than 100 employees

for the elderly. The company has developed

participated in this seminar to learn about

this program, which helps the elderly

the basics, including the cases requiring

maintain muscle strength and a sense ofnursing care, how to utilize nursing

balance in a safe and enjoyable manner,care insurance services, and differences

jointly with Waseda University’s Research

between various types of nursing care

Institute for Elderly Health.

insurance facilities. They were also briefed

To popularize the program, Tokyu

on the details of the services available forSports Oasis has also opened the Shinjuku

each of the nursing care levels, specific

Exercise Room for exclusive use by senior

examples of weekly nursing care schedules,

citizens, while holding training seminars

and the roles to be fulfilled and attitudes toto develop instructors for preventive carebe taken by the families of people in needto help meet the potential needs for theseof nursing care.

instructors.

n Preventive care instructor

VOICE

Helping the elderly promote their healthIn the Shinjuku Exercise Room, I give lessons
mainly to help the elderly enhance theirmuscle strength and increase flexibility inthe movement of their joints so that they canlead their daily lives more comfortably. In
the lessons, they do easy physical exercise
by using small balls, tubes, and balancepats. Before and after the lessons, I try tocommunicate sufficiently with participants toprevent any incidents. For example I ask themto measure their blood pressures, question
them about their physical conditions, andadvise them to frequently drink water.
It is said that the physical exercise
participation rate of Japanese people is 3%,
and in particular elderly people tend to do
exercise very actively or do not do it at all. I
would like to communicate the importanceof health promotion to as many seniors as
possible.

Kunie Ihara
Instructor
Tokyu Sports Oasis, Inc.

Basic seminar on nursing care

Easy-to-do physical exercise

Tokyu Fudosan Holdings CSR Report 2013–201436

Tokyu Fudosan Group Overview
As a producer of comprehensive lifestyle services, the Tokyu Fudosan Group meets the needs of customers in acomprehensive manner in a range of fields, including real estate sales, contracted construction, retail sales, leasingof real estate, property management, facility operations, and real-estate agent services.

Corporate Profile (as of October 1, 2013)
President &Representative Director: Kiyoshi Kanazashi

Corporate name: Tokyu Fudosan Holdings Corporation
Establishment:

October 1, 2013

Headquarters:

Shin-nanpeidai Tokyu Bldg., Dogenzaka 1-21-2,
Shibuya-ku, Tokyo

Capital:60,000 million yen

Website:http://www.tokyu-fudosan-hd.co.jp/english/
index.html

Holding Company System
As a pure holding company, Tokyu Fudosan Holdings Corporation makes and implements management strategies for the entire Group, appropriately
allocates the managerial resources, fosters the creation of opportunities to increase synergy effects between businesses conducted by the Group, andpromotes cooperation across the Group. Under this holding company, each operating company conducts business in line with the management strategies,
flexibly promotes business expansion based on empowerment, and grasps more business opportunities by strengthening mutual cooperation, all toward
the improvement of the corporate value as the entire Group.

n Tokyu Fudosan Group
Tokyu Fudosan Holdings Corporation

Tokyu Community Corporation

Tokyu Land Corporation (TLC)

Tokyu Livable, Inc.

(Consolidated subsidiaries)(Consolidated subsidiaries)(Consolidated subsidiaries)

Tokyu Hands, Inc.

United Communities Co., Ltd.

Tokyu Livable Sapporo Corporation

Tokyu Homes Corporation

Community One Co., Ltd.*

Tokyu Livable Tohoku, Inc.

Tokyu Relocation Co., Ltd.

Marimo Community Corp.*

TOKYU LIVABLE NAGOYA, INC.

Tokyu Sports Oasis, Inc.

Yoko Buil System Corp.*

L Staff Corporation

Ishikatsu Exterior, Inc.

TOKYU BUILDING MAINTENANCE

Tokyu Livable Staff Corporation

Ewel, Inc.

Kansai Tokyu Buil Maintenance Corp.

Livable Asset Management Inc.

Tokyu Land Capital Management, Inc.

SHONAN COMMUNITY

Livable PA Co., Ltd.

Tokyu Land SC Management Corporation

TS COMMUNITY CORP.

TLC Activia Investment Management Inc.

Dai-ichi Building Service Corp.

TLC Comforia Investment Management INC.

TC FORUM CORP.

Tokyu Resort Service Corporation

YOGA District Heating and Cooling Co., Ltd.

Tokyu E-Life Design Inc.

Shindai-Byoin Parking Service Co., Ltd.

Tokyu Resort Corporation* The three companies with asterisks (*) are consolidated
subsidiaries of United Communities Co., Ltd.

63 other companies

The Tokyu Fudosan Group shifted to the holding company system on October 1, 2013.

Financial Datan Financial Summary (consolidated)(Unit: ¥ billion)

Consolidated

FY2010FY2011FY2012

Operating revenue

571 .4

556.8

595.9

Operating income

62.5

50 .1

52.0

Ordinary income

54.9

34.9

39.9

Net income

1 1 .6

34.2

22.1

Total assets

1 ,1 61 .4

1 ,744.8

1,71 8.4

239.8

275.3

307.0

Total net assets

The financial data for FY2012 and before are based on TLC’s consolidated business performance.

37

Tokyu Fudosan Holdings CSR Report 2013–2014n Breakdown of operating revenue by segment(consolidated)
6.9%
9.7%

1.4%
23.7%

Real estate sales
Contracted construction
Retail sales
Leasing of real estate

12.5%
11.4%
20.9%

Property management
Facility operations
Real-estate agents

13.5%

Other businesses

Third-party Opinion
I would like to express my heartfelt congratulations for theestablishment and listing of Tokyu Fudosan Holdings Corporation.
I am honored to give a third-party opinion to this report, which was
created immediately after the commemorative shift of the Group to
the holding company system and the launch of business operations
under the new system.
I served as facilitator at the roundtable meeting held with theparticipation of Group employees, in which I gained an impression that
individual employees were making ceaseless efforts to identify theircustomers’ needs and meet them in their daily business operations.
I think that employees of the Group used to conduct CSR activities
separately by company. Now, however, as a comprehensive real estatebusiness group based on the strength of each Group company, they
are beginning to generate synergy effects in meeting a range of social
challenges, while also achieving the growth of the Group.
I read through the CSR report and would like to ask the Group to
make examinations on the following three points to further enhance
the report.
First, it is necessary for the Group to “clarify the policies” about
do’s and don’ts. Although the Group’s environmental and social
contribution policies are described in page 16 of the report, they are
more like a “philosophy” and indicate the corporate attitudes to betaken toward the environment and social contributions. “Philosophy”
provides the basis of the Group and is indeed important but for theentire Group to move into the same direction without hesitation, it
needs to provide employees with a “compass,” which each of them
can look at when they get lost—and the “policies” represent thecompass. At present, the Group has clear policies on CO2 emissions
reduction and biodiversity, and I recommend that the Group
formulate policies also on other issues that are deemed important,including interaction with customers, employment and labor
practices and the management structure.

Second, the Group needs to “measure the effectiveness” of
its activities. It is quite appreciable that the Group is offeringsolutions to social challenges through its business operations,specifically by making contributions to local communities anddeveloping human resources. The CSR report, however, does notprovide much information about the effects brought about by theactivities conducted by the Group. The Group has implemented
a lot of necessary measures, I believe, but due to the lack of theaforementioned information, the ideas behind the measures are
not well communicated to readers of the report. For example, theGroup focuses on human resource development, deeming humanresources as the Group’s asset, but does not describe in the CSR
report how many resources (money and time) it has invested inhuman resource development and what effects have been brought
about by that investment. I think the Group can improve its CSR
report by measuring the effectiveness of its activities and providing
information about the measurements.
I also recommend that the Group examines including“descriptions about the CSR measures implemented across the supply
chain” in the CSR report. There is a global trend in which companies
are working to fulfill their social responsibility across the scope overwhich they have influential powers. Now that the Group has a more
influential power as a comprehensive real estate business group, I
expect that it will refer to the CSR activities conducted across its
supply chain in the CSR report as much as
possible, by starting with descriptions aboutpriority issues.

Makiko Akabane
Director of the CSR Asia Japan office

Third-Party Opinion Acknowledgement
This is the first CSR report published by the Tokyu Fudosan Group after shifting to the holding company system. I would like to express mygratitude to Ms. Akabane, who kindly made comments on the memorial CSR report and also served as facilitator at the roundtable meetingof Group employees. The employees had meaningful discussions at the meeting, which I hope are appreciated by readers of the report.
The Tokyu Fudosan Group is engaged in a range of businesses, including real estate-related development, sales and leasing agent
services, property management, retail sales; and the operation of resort and fitness facilities. We have been fostering cooperation within
the Group to fulfill our CSR, and under the new holding company system, we will make further efforts to generate more synergy effects
between Group companies.
As for the three issues pointed out by Ms. Akabane, namely “clarify the policies,” “measure the effectiveness,” and “give descriptions
about the CSR measures implemented across the supply chain,” we will address them as challenges to be met in the future. We will makeefforts, recognizing the importance of not only conducting activities but also disclosing the results.
We regard it our CSR to meet social challenges through our business operations and increase the satisfaction of
our customers. We will make further efforts to continue receiving a high evaluation as a corporate group, for which wewould ask Ms. Akabane to give us advice on a continual basis.

Hironori Nishikawa
Operating Officer and Manager of the General Administration Division
Tokyu Fudosan Holdings Corporation

Tokyu Fudosan Holdings CSR Report 2013–201438