JUNE 2023 v1.2

Release Notes
Esri 2023 U.S.
Demographics®

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Contents
Overview .................................................................................................................................... 4
Geography ................................................................................................................................. 5
Esri Updated Demographics ...................................................................................................... 6
American Community Survey (ACS) .......................................................................................... 9
Census Demographics ..............................................................................................................10
Esri Tapestry Segmentation ......................................................................................................11
Esri Consumer Spending ..........................................................................................................12
Esri Market Potential .................................................................................................................13
Esri Business Summary ............................................................................................................14
Crime Indexes ...........................................................................................................................15
Esri Retail MarketPlace “Supply & Demand” (deprecated) ........................................................15
Reports .....................................................................................................................................16
Appendix ...................................................................................................................................18
Esri Updated Demographics – ADDED (32) .......................................................................18
ACS Demographics– ADDED (1) .......................................................................................18
ACS Demographics– REMOVED (1) .................................................................................18
Esri Market Potential – ADDED (129) ................................................................................18
Esri Market Potential – REMOVED (37) .............................................................................20
Esri Business Summary – REMOVED (6) ..........................................................................21

June 14, 2023

Page 3 of 22

Overview
This document describes what’s new in Esri 2023/2028 U.S. Demographics released in ArcGIS
in June 2023. Changes include:••••

Changes to geographic boundaries.
Additions of new data variables
Removal of data variables
Changes to data contained in standard reports

June 14, 2023

Page 4 of 22

Geography
Quick Reference
Geography changes (additions, removals, renaming) from the last update cycle are indicated below.
Block Group (BG)
Tract (TR)County (CY)State (ST)United States (US)Census Correspondence
County Subdivisions (CS)Places (PL)
CBSA (CB)DMA (DM)
Congressional Districts (CD)
Postal Geographies
Residential ZIP Codes (ZP)All ZIP Codes (Residential and
Non-Residential)

2022 Feature Count & Version
2020 Census Geographies
239,203 (TIGER 2021*)
84,112 (TIGER 2021*)
3,143 (TIGER 2021*)
51 (TIGER 2021*)
1 (TIGER 2021*)

2023 Feature Count & Version
2020 Census Geographies
239,203 (TIGER 2021*)
84,112 (TIGER 2021*)
3,143 (TIGER 2021*)
51 (TIGER 2021*)
1 (TIGER 2021*)

35,545 (TIGER 2020*)
31,615 (TIGER 2021*)
927 (OMB/March 2020)
210 (2021-2022 The Nielsen Company)
436 (116th Congress) (TIGER 2020*)

35,545 (TIGER 2020*)
31,893 (TIGER 2022*)
927 (OMB/March 2020)
210 (2022-2023 The Nielsen Company)
436 (118th Congress) (TIGER*)

32,212 (HERE Q3 2021)

32,297 (HERE Q3 2022)

41,472 (HERE Q3 2021)

41,478 (HERE Q3 2022)*US Census Bureau TIGER/Line Geodatabases have been altered to better align with Esri’s Basemaps.

Congressional Districts (CD)The number of CDs remain the same. Geocodes, names, and boundaries have changed since
the last update.
CD Codes new for Update 2023:
0808,1228,3001,3002,3714,4106,4837,4838
CD Codes that were in the Update 2022 inventory but are NOT in the Update 2023
inventory:
0653,1718,2614,3000,3627,3916,4218,5403
Designated Market Areas (DMA)
The number of DMAs and geocodes have not changed since the last update. There were noname changes this year. There were changes to the county compositions/boundaries of some
DMAs this year.
COUNTYDROPPED FROM OLD DMA

ADDED TO NEW DMA

Jackson County, AL (01071)
Grenada County, MS (28043)
Jefferson County, MT (30043)
Wallowa County, OR (41063)
Windham County, VT (50025)
Jefferson County, WI (55055)
Pepin County, WI (55091)

Huntsville-Decatur (Florence), AL (691)Columbus-Tupelo-West Point, MS (673)
Helena, MT (766)Portland, OR (820)
Boston, MA (Manchester, NH) (506)
Milwaukee, WI (617)
Minneapolis-St. Paul, MN (613)

Chattanooga, TN (575)Greenwood-Greenville, MS (647)
Butte-Bozeman, MT (754)
Spokane, WA (881)
Burlington, VT-Plattsburgh, NY (523)Madison, WI (669)
La Crosse-Eau Claire, WI (702)June 14, 2023

Page 5 of 22

Esri Updated Demographics
Esri presents the 2023/2028 demographic estimates and forecasts. Esri Updated Demographics
are point estimates representing July 1 of the current and forecast years. Topics include:
•
•
•
•
•
•
•
•
•
•
•

Population—in Households, Group Quarters, Daytime
Age—by Generations, Age Dependency Ratios
Race and Hispanic origin—Diversity Index
Age by Gender by Race and Hispanic origin
Households and Families
Labor Force, Employment by Industry and Occupation, Economic Dependency Ratios
Marital Status
Education
Income—Household Income, Household Income by Age, Per Capita, Disposable.
Housing by Occupancy, Tenure, Home Value
Housing and Wealth—Total Housing Units, Housing Affordability Index, Percent of
Income for Mortgage, Wealth Index

What’s New•••

Historical Time Series for Population, Households, and Housing Units. Data in the series
include 2020, 2021, 2022, 2023.
New socioeconomic variables: Socioeconomic Index, Gini Index, Ratios of Income
Inequality, Households in Income Tiers for 2023 and 2028 (see Definitions)
New Labor Force variables: Civilian Population 16+ by male and female, Unemployed bymale and female, unemployment rate by male and female
Number ofvariables32

ADDED
See Appendix: Updated Demographics – ADDED

Report Name

UpdatedData

Esri Updated Demographic Reports
Age 50+ ProfileX

Age by Sex ProfileX

Age by Sex by Race Profile

X

Civilian Labor Force ProfileX

Community Profile

X

Demographic & Income Profile

X

Demographic & Income Comparison

X

Detailed Age Profile

X

Disposable Income Profile

X

Executive Summary

X

Graphic Profile

X

Household Income Profile

X

June 14, 2023

Variables
RemovedVariables
Added

No Change

X

X
X

Page 6 of 22

Housing Profile

X

Market ProfileX

Net Worth Profile

X

Time Series

X

X

Learn more:⎯ Variable List
⎯ Methodology⎯ Other Resources

Definitions
Variable ID & Name

Definition

SEI_CY

Esri 2023 Socioeconomic Status Index (SEI) quantifies an area’s socioeconomic status, which is theintersection of sociological and economic characteristics that are indicative of social position relative to others.
This measure is derived from a mix of input variables from Esri and the American Community Survey (ACS) on
topics such as income and poverty, employment and occupation, educational attainment, and household
characteristics. The SEI ranges from 0 to 100, where larger values indicate higher socioeconomic status.
Reviewing and comparing SEI values can highlight important disparities in social position. See Updated
Demographics for more information on Esri Demographic variables.

2023 Socioeconomic
Status Index

GINI_CY
2023 Gini Index
RAT9010_CY
2023 P90-10 Ratio of
Income Inequality
RAT9050_CY
2023 P90-50 Ratio of
Income Inequality
RAT5010_CY
2023 P50-10 Ratio of
Income Inequality
SHR8020_CY
2023 80-20 Share
Ratio of Income
Inequality
SHR9040_CY
2023 90-40 Share
Ratio of Income
Inequality
LOTRHH_CY
2023 Households in
Low Income Tier

June 14, 2023

Esri 2023 Gini Index of household income inequality quantifies the dispersion of household income or thedeviation of household incomes from perfect equality. The Gini Index ranges from 0 to 100 where 0 represents
total inequality and 100 represents total equality. See Updated Demographics for more information on Esri
Income Inequality variables.
Esri 2023 P90-10 Ratio of Income Inequality is an inter decile ratio that quantifies the imbalance between the
top and bottom ten percent of households. This measure is the ratio of the income dollar value for thehousehold at the 90th percentile of the income distribution to the household at the 10th percentile of theincome distribution. See Updated Demographics for more information on Esri Income Inequality variables.
Esri 2023 P90-50 Ratio of Income Inequality quantifies imbalance between the top decile and the mid-point of
the household income distribution. This measure is the ratio of the income dollar value for the household at
the 90th percentile of the income distribution to the household at the 50th percentile (median) of the income
distribution. See Updated Demographics for more information on Esri Income Inequality variables.
Esri 2023 P50-10 Ratio of Income Inequality quantifies the imbalance between the mid-point and the bottom
decile of the income distribution. This measure is the ratio of the income dollar value for the household at the50th percentile (median) of the income distribution to the 10th percentile of the income distribution. See
Updated Demographics for more information on Esri Income Inequality variables.
Esri 2023 80-20 Share Ratio of Income Inequality quantifies the share of aggregate household income forhouseholds earning at or above the 80th percentile to those earning below the 20th percentile of the income
distribution. See Updated Demographics for more information on Esri Income Inequality variables.

Esri 2023 90-40 Share Ratio of Income Inequality quantifies the share of aggregate household income ofhouseholds earning at or above the 90th percentile to those earning below the 40th percentile of the income
distribution. See Updated Demographics for more information on Esri Income Inequality variables.

Esri 2023 Households in Low Income Tier are households earning below Esri's defined lower limit for middle
tier households. Esri classifies households in an area into three income tiers (low tier, middle tier and uppertier), where the middle tier is interpretable as "middle class". See Updated Demographics for more information
on Esri Income Inequality variables.

Page 7 of 22

MDTRHH_CY
2023 Households in
Middle Income Tier
UPTRHH_CY
2023 Households inUpper Income Tier
GINI_FY
2028 Gini Index
RAT9010_FY
2028 P90-10 Ratio of
Income Inequality
RAT9050_FY
2028 P90-50 Ratio of
Income Inequality
RAT5010_FY
2028 P50-10 Ratio of
Income Inequality
SHR8020_FY
2028 80-20 Share
Ratio of Income
Inequality
SHR9040_FY
2028 90-40 Share
Ratio of Income
Inequality
LOTRHH_FY
2028 Households in
Low Income Tier
MDTRHH_FY
2028 Households in
Middle Income Tier
UPTRHH_FY
2028 Households inUpper Income Tier

June 14, 2023

Esri 2023 Households in Middle Income Tier are households earning between Esri's range of incomes definedas middle income. Esri classifies households in an area into three income tiers (low tier, middle tier and uppertier), where the middle tier is interpretable as "middle class". See Updated Demographics for more information
on Esri Income Inequality variables.
Esri 2023 Households in Upper Income Tier are households earning above Esri's defined upper limit for middle
tier households. Esri classifies households in an area into three income tiers (low tier, middle tier and uppertier), where the middle tier is interpretable as "middle class". See Updated Demographics for more information
on Esri Income Inequality variables.
Esri 2028 Gini Index of household income inequality quantifies the dispersion of household income or thedeviation of household incomes from perfect equality. The Gini Index ranges from 0 to 100 where 0 represents
total inequality and 100 represents total equality. See Updated Demographics for more information on Esri
Income Inequality variables.
Esri 2028 P90-10 Ratio of Income Inequality is an inter decile ratio that quantifies the imbalance between the
top and bottom ten percent of households. This measure is the ratio of the income dollar value for thehousehold at the 90th percentile of the income distribution to the household at the 10th percentile of theincome distribution. See Updated Demographics for more information on Esri Income Inequality variables.
Esri 2028 P90-50 Ratio of Income Inequality quantifies imbalance between the top decile and the mid-point of
the household income distribution. This measure is the ratio of the income dollar value for the household at
the 90th percentile of the income distribution to the household at the 50th percentile (median) of the income
distribution. See Updated Demographics for more information on Esri Income Inequality variables.
Esri 2028 P50-10 Ratio of Income Inequality quantifies the imbalance between the mid-point and the bottom
decile of the income distribution. This measure is the ratio of the income dollar value for the household at the50th percentile (median) of the income distribution to the 10th percentile of the income distribution. See
Updated Demographics for more information on Esri Income Inequality variables.
Esri 2028 80-20 Share Ratio of Income Inequality quantifies the share of aggregate household income forhouseholds earning at or above the 80th percentile to those earning below the 20th percentile of the income
distribution. See Updated Demographics for more information on Esri Income Inequality variables.

Esri 2028 90-40 Share Ratio of Income Inequality quantifies the share of aggregate household income ofhouseholds earning at or above the 90th percentile to those earning below the 40th percentile of the income
distribution. See Updated Demographics for more information on Esri Income Inequality variables.

Esri 2028 Households in Low Income Tier are households earning below Esri's defined lower limit for middle
tier households. Esri classifies households in an area into three income tiers (low tier, middle tier and uppertier), where the middle tier is interpretable as "middle class". See Updated Demographics for more information
on Esri Income Inequality variables.
Esri 2028 Households in Middle Income Tier are households earning between Esri's range of incomes definedas middle income. Esri classifies households in an area into three income tiers (low tier, middle tier and uppertier), where the middle tier is interpretable as "middle class". See Updated Demographics for more information
on Esri Income Inequality variables.
Esri 2028 Households in Upper Income Tier are households earning above Esri's defined upper limit for middle
tier households. Esri classifies households in an area into three income tiers (low tier, middle tier and uppertier), where the middle tier is interpretable as "middle class". See Updated Demographics for more information
on Esri Income Inequality variables.

Page 8 of 22

American Community Survey (ACS)
Esri has released the ACS 2017-2021 5-year data. The American Community Survey (ACS) isthe de facto replacement for sample data from the decennial census. Releases for all areas
down to block groups represent averages over 60 months, or five years (2017–2021, inclusive).

What’s New•

New Poverty Index added.
Number ofvariables
1

ADDED
See Appendix - ACS Demographics– ADDED (1)Number ofvariables
1

REMOVED
See Appendix - ACS Demographics– REMOVED (1)Report NameACS Demographic Reports
ACS Population Summary

Updated
Data

Variables
RemovedX

ACS Key Population & Household FactsX

ACS Housing Summary

X

Variables
Added

No Change

X
X

X

Learn more:⎯ Variable Lists⎯ Methodology⎯ Other Resources

June 14, 2023

Page 9 of 22

Census Demographics
Census 2020 Data— Esri has released the Census 2020 Redistricting data (also known as
Census PL94-171) which includes information on population, households, race and Hispanic
origin, group quarters, and occupancy status. Data also include:••

Calculated Items: Esri produces a set of derived statistics, including compound annual
growth rates for all totals, vacant housing units, average household size, population
density, and Esri’s Diversity Index.
Hispanic by Race: The Census Bureau releases data tables for the non-Hispanic
population by race and non-Hispanic population by race for the population 18 years ofage and older. Esri uses the released census data to calculate the residual Hispanic
data tables. These include Hispanic population by race and Hispanic population by race
for the population under the age of 18.

What’s New•

Census 2010 and 2000 Data— Esri has recalibrated key items from prior censuses into
Census 2020 based geography. This enables you to make direct comparisons ofCensus 2000, Census 2010, Census 2020, and Esri 2023/2028 data.

Report Name

Updated
Data

Variables
RemovedVariables
Added

No Change

Census Demographic Reports
Census 2020 PL 94-171 ProfileX

2010 Census Profile

X

Learn more:⎯ Variable List
⎯ Methodology⎯ Other Resources

June 14, 2023

Page 10 of 22

Esri Tapestry Segmentation
Tapestry™ Segmentation—Tapestry Segmentation is a market segmentation system designed
to identify consumer markets in the United States. Reflecting the increasing diversity among
American consumers, Tapestry includes 67 distinct market segments and 14 summary groups.

What’s New•

Tapestry Segmentation data have been updated to 2023.

Report Name

Updated
Data

Variables
RemovedVariables
Added

No Change

Demographic Reports
Tapestry Segmentation Area Profile

X

Learn more:⎯ Variable List
⎯ Methodology⎯ Other Resources

June 14, 2023

Page 11 of 22

Esri Consumer Spending
Esri has combined the latest Consumer Expenditure Surveys (CEX), 2019−2021, from the
Bureau of Labor Statistics (BLS) to estimate current spending patterns. Data is reported byproduct or service and includes total expenditures, average spending per household, and a
Spending Potential Index (SPI). Current-year and five-year consumer spending forecast data isavailable.

What’s New•

The Consumer Spending data has been updated to 2023 and 2028.

Report Name

Updated
Data

Variables
RemovedVariables
Added

Consumer Spending Reports
Automotive Aftermarket Expenditures

X

Financial Expenditures

X

House and Home Expenditures

X

Household Budget Expenditures

X

Medical Expenditures

X

Recreation Expenditures

X

Retail Goods and Services Expenditures

X

Retail Demand Outlook

X

Learn more:⎯ Variable List
⎯ Methodology⎯ Other Resources

June 14, 2023

Page 12 of 22

Esri Market Potential
Esri's 2023 Market Potential data measures the likely demand for a product or service in anarea. With this release, Esri computes Market Potential by combining 2023 Tapestry™
Segmentation data with Doublebase® 2022 data from MRI-Simmons. Doublebase 2022 is an
integration of information from four consumer surveys. Each survey respondent can be
identified by Tapestry segment, so a rate of consumption by Tapestry segment can be
determined for a product or service for any area.

What’s New•••

The Market Potential data have been updated to 2023.
Esri expanded Market Potential to include attributes on food delivery/take-out, video
streaming services, IM/video chat, digital payment services, and more.
Removed attributes that are no longer applicable or replaced by other attributes.

With this change in surveys, some Esri product codes have been removed and somehave been added. In addition, some product code descriptions have been changed.
Number ofvariables
129

ADDED
See Appendix: Market Potential Added

Number ofvariables
37

REMOVED
See Appendix: Market Potential Removed

Updated Reports—The following reports have been updated:
Report Name
Market Potential Reports
Electronics and Internet Market Potential

Updated
Data

Variables
RemovedVariables
Added

X

X

X

Finances Market Potential

X

Health and Beauty Market Potential

X

X

Pets and Products Market Potential

X

X

Restaurant Market Potential

X

Retail Market Potential

X

Sports and Leisure Market Potential

X

X
X
X
X

X
X

Learn more:⎯ Variable List
⎯ Methodology⎯ Other Resources

June 14, 2023

Page 13 of 22

Esri Business Summary
Esri creates business summary data from a comprehensive list of businesses licensed from
Data Axle. This business list contains data on more than 13 million U.S. businesses--including
the business name, location, franchise code, industry classification code, number of employees,
and sales volume. The Data Axle business listings are summarized by sales volume andnumber of employees into various industry groups defined by SIC Codes and NAICS Codes.

What’s New••

This release contains 2023 Esri Business Summary data based on Data Axle data (Feb2023).
Businesses have been reclassified using the 2022 NAICS industry codes. This has
resulted in the following changes:o Removed: N19 Misc Store Retailers, N20 Nonstore Retailers
Number ofvariables
37

REMOVED
See Appendix: Business Summary Removed

Learn more:⎯ Variable List, Methodology, Other Resources
Report NameBusiness Summary

June 14, 2023

Updated
Data
X

Variables
RemovedX

Variables
Added

No Change

Page 14 of 22

Crime Indexes
Crime Indexes provide a view of the relative risk of specific crime types. It is not a database of
actual crimes, but rather the relative risk in an area compared to the United States in its entirety.
The database includes indexes for several categories of personal and property crime.

What’s New•

Crime Indexes are updated to 2023 (vintage 2023A from AGS) and available in 2023
geographic boundaries.

Learn more:⎯ Variable List
⎯ Methodology⎯ Other Resources

Esri Retail MarketPlace “Supply & Demand” (deprecated)
The Retail MarketPlace data was deprecated in 2017 and is no longer being updated. While itremains available in Census 2010 geography, it is not available in Census 2020 geography.

June 14, 2023

Page 15 of 22

Reports
Updated Reports—The following standard reports have been updated:
Report Name

Updated
Data

Variables
RemovedVariables
Added

No Change

Demographic Reports
2010 Census Profile

X

Census 2020 PL 94-171 ProfileX

ACS Housing SummaryX

ACS Key Population & Household FactsX

ACS Population SummaryX

Age 50+ ProfileX

Age by Sex ProfileX

Age by Sex by Race Profile

X

Civilian Labor ForceX

Community Profile

X

Demographic & Income Profile

X

Demographic & Income Comparison

X

Detailed Age Profile

X

Disposable Income Profile

X

Executive Summary

X

Graphic Profile

X

Household Income Profile

X

Housing Profile

X

Market ProfileX

Net Worth Profile

X

Tapestry Segmentation Area Profile

X

Times Series

X

Business & Locator Reports
Business Locator

X

Business Summary

X

X

X
X

X

X
X

X

Retail MarketPlace Profile

X

Traffic Count Profile

X

Traffic Count Map

X

Traffic Count Map – Close Up

X

Consumer Spending Reports
Automotive Aftermarket Expenditures

X

Financial Expenditures

X

House and Home Expenditures

X

Household Budget Expenditures

X

Medical Expenditures

X

Recreation Expenditures

X

June 14, 2023

Page 16 of 22

Report Name
Retail Goods and Services Expenditures
Retail Demand Outlook
Market Potential Reports
Electronics and Internet Market Potential

Updated
Data
X

Variables
RemovedVariables
Added

X

X

No Change

X
X

Finances Market Potential

X

Health and Beauty Market Potential

X

X

Pets and Products Market Potential

X

X

Restaurant Market Potential

X

Retail Market Potential

X

Sports and Leisure Market Potential

X

X
X
X
X

X
X

For more information about Esri U.S. Demographics, please see:https://doc.arcgis.com/en/esri-demographics/latest/regional-data/unitedstates.htm

June 14, 2023

Page 17 of 22

Appendix
Esri Updated Demographics – ADDED (32)
Variable
TSHH22_CY
TSHU22_CY
TSPOP22_CY
CIVLFFEMCYCIVLFMALCY
EMPFEMCYEMPMALECYUNEMRTFECYUNEMRTMACY
UNFEMCYUNMALECYSEI_CY
GINI_CY
RAT9010_CY
RAT9050_CY
RAT5010_CY
SHR8020_CY
SHR9040_CY
LOTRHH_CYMDTRHH_CY
UPTRHH_CY
GINI_FY
RAT9010_FY
RAT9050_FY
RAT5010_FY
SHR8020_FY
SHR9040_FY
LOTRHH_FY
MDTRHH_FY
UPTRHH_FY

Variable Long Description
2022 Total Households (Esri 2023)
2022 Total Housing Units (Esri 2023)
2022 Total Population (Esri 2023)
2023 Female Civilian Population 16+ in Labor Force (Esri)2023 Male Civilian Population 16+ in Labor Force (Esri)2023 Female Employed Civilian Population Age 16+ (Esri)2023 Male Employed Civilian Population Age 16+ (Esri)2023 Female Unemployment Rate (Esri)2023 Male Unemployment Rate (Esri)2023 Female Unemployed Population Age 16+ (Esri)2023 Male Unemployed Population Age 16+ (Esri)2023 Socioeconomic Status Index (Esri)2023 Gini Index (Esri)2023 P90-P10 Ratio of Income Inequality (Esri)2023 P90-P50 Ratio of Income Inequality (Esri)2023 P50-P10 Ratio of Income Inequality (Esri)2023 80-20 Share Ratio of Income Inequality (Esri)2023 90-40 Share Ratio of Income Inequality (Esri)2023 Households in Low Income Tier (Esri)2023 Households in Middle Income Tier (Esri)2023 Households in Upper Income Tier (Esri)
2028 Gini Index (Esri)
2028 P90-P10 Ratio of Income Inequality (Esri)
2028 P90-P50 Ratio of Income Inequality (Esri)
2028 P50-P10 Ratio of Income Inequality (Esri)
2028 80-20 Share Ratio of Income Inequality (Esri 2023)
2028 90-40 Share Ratio of Income Inequality (Esri 2023)
2028 Households in Low Income Tier (Esri 2023)
2028 Households in Middle Income Tier (Esri 2023)
2028 Households in Upper Income Tier (Esri)

Data Collection
Category
Households
Housing
Population
Jobs
Jobs
Jobs
Jobs
Jobs
Jobs
Jobs
Jobs
IncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeIncomeData Collection NameHistorical Households
Historical Housing
Historical Population
Employment & Unemployment
Employment & Unemployment
Employment & Unemployment
Employment & Unemployment
Employment & Unemployment
Employment & Unemployment
Employment & Unemployment
Employment & Unemployment
Wealth Facts
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income
Household Income

ACS Demographics– ADDED (1)
ACS data include three components: ACS is the estimate; MOE is the margin of error; REL is
the Esri Reliability Flag
VariableACSPOVINDX

Variable Long Description
2021 Poverty Index (ACS 5-Yr)

Data Collection
Category
At Risk, Poverty

Data Collection NameAt Risk, Households

ACS Demographics– REMOVED (1)
ACS data include three components: ACS is the estimate; MOE is the margin of error; REL is
the Esri Reliability Flag
VAR_NAME10ACSBLT2014

Long Description
2020 Housing Units Built in 2014 or Later (ACS 5-yr)

Replaced with
ACSBLT2010 and/or ACSBLT2020

Esri Market Potential – ADDED (129)
Includes _B (Total Buyers: Adults (a) or Households (h)), _I (Index) variables associated with each.
Variable
MP01091a
MP01092a
MP01093aMP01094a

Variable Long Description
2023 Used CARFAX to Research Vehicle Last 12 Mo
2023 Used CarGurus to Research Vehicle Last 12 Mo
2023 Used CarMax to Research Vehicle Last 12 Mo
2023 Used Cars.com to Research Vehicle Last 12 Mo

June 14, 2023

Data Collection
Category
Behaviors
Behaviors
Behaviors
Behaviors

Data Collection Name
Automobiles & Automotive Products
Automobiles & Automotive Products
Automobiles & Automotive Products
Automobiles & Automotive Products

Page 18 of 22

MP01095a
MP01096aMP01097a
MP01098a
MP01099a
MP01100a
MP34028a
MP07150a
MP30080a
MP30081a
MP30082a
MP30083a
MP30084a
MP30085a
MP09188a
MP09189a
MP09190a
MP09191h
MP09192h
MP09195h
MP09196h
MP09197h
MP09198h
MP09199h
MP09200h
MP09201h
MP09202h
MP09203h
MP09204h
MP09205h
MP09206h
MP09207h
MP09208h
MP09209h
MP09210hMP09211h
MP19175a
MP19176a
MP19177a
MP19178a
MP19179a
MP10133a
MP10134a
MP04034a
MP12238h
MP12239h
MP12240a
MP12241a
MP25061a
MP32013aMP32014a
MP16113h
MP16114h
MP16115h
MP16116h
MP22111a
MP23190h
MP23191h
MP23192h
MP23193h
MP23194a
MP28896a
MP28897a
MP28898a
MP28899a
MP28900a2023 Used Dealer Website to Research Vehicle Last 12 Mo
2023 Used Edmunds to Research Vehicle Last 12 Mo
2023 Used Friends/Family to Research Vehicle Last 12 Mo
2023 Used Kelley Blue Book to Research Vehicle Last 12 Mo
2023 Used Manufacturer Website to Research Vehicle Last 12 Mo
2023 Used Social Media to Research Vehicle Last 12 Mo
2023 Bought Sound Game for Child Last 12 Mo
2023 Spent $100-$749 on Fine Jewelry Last 12 Mo
2023 Spent $301-$400 on Athletic Shoes Last 12 Mo
2023 Spent $401-$500 on Athletic Shoes Last 12 Mo
2023 Spent $501+ on Athletic Shoes Last 12 Mo
2023 Spent $301-$400 on Non-Athletic Shoes Last 12 Mo
2023 Spent $401-$500 on Non-Athletic Shoes Last 12 Mo
2023 Spent $501+ on Non-Athletic Shoes Last 12 Mo
2023 Own E-Reader or Tablet: Amazon Fire
2023 Own E-Reader or Tablet: Barnes & Noble Nook
2023 Own E-Reader or Tablet: Microsoft Surface
2023 HH Owns Headphones with Microphone2023 HH Owns PlayStation 2/3 (PS2/PS3) Video Game System
2023 HH Purchased 1 Video Game Last 12 Mo
2023 HH Purchased 2 Video Games Last 12 Mo
2023 HH Purchased 3 Video Games Last 12 Mo
2023 HH Purchased 4 Video Games Last 12 Mo
2023 HH Spent $1-$100 on Video Games Last 12 Mo
2023 HH Spent $101-$200 on Video Games Last 12 Mo
2023 HH Spent $201+ on Video Games Last 12 Mo
2023 HH Purchased Video Game from Discount Department Store Last 12 Mo
2023 HH Purchased Video Game from Electronics Store Last 12 Mo
2023 HH Purchased Video Games from Video Game Console Last 12 Mo
2023 HH Purchased Video Game from GameStop Last 12 Mo
2023 HH Purchased Video Game from Steam Last 12 Months
2023 HH Purchased Video Game from Other Online Store Last 12 Mo
2023 Purchased Video Game System from Discount Dept Store Last 12 Mo
2023 HH Purchased Video Game System from Electronics Store Last 12 Mo
2023 HH Purchased Video Game System from GameStop Last 12 Mo
2023 HH Purchased Video Game System from Other Online Store Last 12 Mo
2023 Social Media: Used TikTok Last 30 Days
2023 IM/Video Chat: Used Google Duo Last 30 Days
2023 IM/Video Chat: Used Google Meet Last 30 Days
2023 IM/Video Chat: Used Microsoft Teams Last 30 Days
2023 IM/Video Chat: Used Zoom Last 30 Days
2023 Used Cash App Digital Payment Service Last 30 Days
2023 Used Samsung Pay Digital Payment Service Last 30 Days
2023 Consumed Wine at Bar or Club Last 30 Days
2023 HH Used Frozen Fruit or Vegetables Last 6 Mo
2023 HH Used Plant/Nut Milk Last 6 Mo
2023 Drank Bottled Water (Non-Carbonated) Last 6 Mo
2023 Drank Sparkling Water/Seltzer Last 6 Mo
2023 Used Eyeliner/Eyebrow Pencil Last 6 Mo
2023 Smoked 7+ Packs of Cigarettes Last 7 Days
2023 Used Vaping Device Last 12 Mo
2023 HH Owns Automatic Drip Coffee Maker
2023 HH Owns Electric Perk Coffee Maker
2023 HH Owns Other Electric Coffee Maker
2023 HH Owns French Press Coffee Maker
2023 Listened to Dance Music (Other) Last 6 Mo
2023 HH Subscribes to Apple TV+ Streaming Video Service
2023 HH Subscribes to Disney+ Streaming Video Service
2023 HH Subscribes to ESPN+ Streaming Video Service
2023 HH Subscribes to Peacock Streaming Video Service
2023 Viewed Program or Event (Video-on-Demand) Last 30 Days
2023 Loyal to Food Brands and Stick with Them: 1-Disagree Completely
2023 Loyal to Food Brands and Stick with Them: 2-Disagree Somewhat
2023 Loyal to Food Brands and Stick with Them: 3-Agree Somewhat
2023 Loyal to Food Brands and Stick with Them: 4-Agree Completely
2023 Only Buy Name Brand Foods: 1-Disagree Completely

June 14, 2023

Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics

Automobiles & Automotive Products
Automobiles & Automotive Products
Automobiles & Automotive Products
Automobiles & Automotive Products
Automobiles & Automotive Products
Automobiles & Automotive Products
Baby Products, Toys & Games
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Electronics & Internet
Financial & Insurance
Financial & Insurance
Grocery & Alcoholic Beverages
Grocery & Alcoholic Beverages
Grocery & Alcoholic Beverages
Grocery & Alcoholic Beverages
Grocery & Alcoholic Beverages
Health & Personal Care
Health & Personal Care
Health & Personal CareHousehold Goods, Furniture & AppliancesHousehold Goods, Furniture & AppliancesHousehold Goods, Furniture & AppliancesHousehold Goods, Furniture & AppliancesMedia - Radio & Other AudioMedia - TV Viewing
Media - TV Viewing
Media - TV Viewing
Media - TV Viewing
Media - TV Viewing
Psychographics & Food
Psychographics & Food
Psychographics & Food
Psychographics & Food
Psychographics & FoodPage 19 of 22

MP28901a
MP28902a
MP28903a
MP28904a
MP28905a
MP28906a
MP28907a
MP28908a
MP28909a
MP28910aMP28911aMP28912aMP28913aMP28914a
MP28915aMP28916a
MP28917a
MP28918a
MP28919a
MP28920aMP28921a
MP28922a
MP28923a
MP28924aMP28925aMP28926a
MP28927aMP28928a
MP28929aMP29099a
MP29100a
MP29111aMP29112aMP29113aMP29114a
MP29115a
MP29116a
MP29117a
MP31228a
MP31229a
MP31330a
MP31331a
MP31332a
MP31333a
MP31334a
MP31335a
MP31336aMP31337a
MP31338a
MP31339a
MP31340a
MP31341a
MP31342a
MP31343a
MP31344a
MP31345a
MP31346a
MP33080aMP33122a

2023 Only Buy Name Brand Foods: 2-Disagree Somewhat
2023 Only Buy Name Brand Foods: 3-Agree Somewhat
2023 Only Buy Name Brand Foods: 4-Agree Completely
2023 Family/Friends Trust My Advice on Video Games
2023 Very Knowledgeable on Video Games
2023 Access Internet Mainly Through Phone: 1-Disagree Completely
2023 Access Internet Mainly Through Phone: 2-Disagree Somewhat
2023 Access Internet Mainly Through Phone: 3-Agree Somewhat
2023 Access Internet Mainly Through Phone: 4-Agree Completely
2023 Video Games More Entertaining Than TV: 1-Disagree Completely
2023 Video Games More Entertaining Than TV: 2-Disagree Somewhat
2023 Video Games More Entertaining Than TV: 3-Agree Somewhat
2023 Video Games More Entertaining Than TV: 4-Agree Completely
2023 Spend More on Video Games vs Oth Entrtnmt: 1-Disagree Completely
2023 Spend More on Video Games vs Oth Entrtnmt: 2-Disagree Somewhat
2023 Spend More on Video Games vs Oth Entrtnmt: 3-Agree Somewhat
2023 Spend More on Video Games vs Oth Entrtnmt: 4-Agree Completely
2023 Often Buy Items at Spur of Moment: 1-Disagree Completely
2023 Often Buy Items at Spur of Moment: 2-Disagree Somewhat
2023 Often Buy Items at Spur of Moment: 3-Agree Somewhat
2023 Often Buy Items at Spur of Moment: 4-Agree Completely
2023 Prefer to Shop Variety of Stores: 1-Disagree Completely
2023 Prefer to Shop Variety of Stores: 2-Disagree Somewhat
2023 Prefer to Shop Variety of Stores: 3-Agree Somewhat
2023 Prefer to Shop Variety of Stores: 4-Agree Completely
2023 Shop My Favorite Stores Due to Brands: 1-Disagree Completely
2023 Shop My Favorite Stores Due to Brands: 2-Disagree Somewhat
2023 Shop My Favorite Stores Due to Brands: 3-Agree Somewhat
2023 Shop My Favorite Stores Due to Brands: 4-Agree Completely
2023 Spent $101-$200 at Fine Dining Restaurants Last 30 Days
2023 Spent $201+ at Fine Dining Restaurants Last 30 Days
2023 Went to Fine Dining Restaurant Last 6 Mo
2023 Used DoorDash Website or App for Take-Out/Delivery Last 30 Days
2023 Used Grubhub Website or App for Take-Out/Delivery Last 30 Days
2023 Used Postmates Website or App for Take-Out/Delivery Last 30 Days
2023 Used Restaurant Website or App for Take-Out/Delivery Last 30 Days
2023 Used Uber Eats Website or App for Take-Out/Delivery Last 30 Days
2023 Used Yelp Website or App for Take-Out/Delivery Last 30 Days
2023 Spent $1-$49 on Mail or Phone or Internet Orders Last 6 Mo
2023 Spent $50-$99 on Mail or Phone or Internet Orders Last 6 Mo
2023 Spent $100-$199 on Mail or Phone or Internet Orders Last 6 Mo
2023 Spent $200-$499 on Mail or Phone or Internet Orders Last 6 Mo
2023 Spent $500-$799 on Mail or Phone or Internet Orders Last 6 Mo
2023 Spent $800+ on Mail or Phone or Internet Orders Last 6 Mo
2023 Spent $1-$49 on Internet Orders Last 6 Mo
2023 Spent $50-99 on Internet Orders Last 6 Mo
2023 Spent $100-$199 on Internet Orders Last 6 Mo
2023 Spent $200-$499 on Internet Orders Last 6 Mo
2023 Spent $500+ on Internet Orders Last 6 Mo
2023 Spent $1-$49 on Mail or Phone Orders Last 6 Mo
2023 Spent $50-$99 on Mail or Phone Orders Last 6 Mo
2023 Spent $100-$199 on Mail or Phone Orders Last 6 Mo
2023 Spent $200-$499 on Mail or Phone Orders Last 6 Mo
2023 Spent $500+ on Mail or Phone Orders Last 6 Mo
2023 Used Digital Coupons on Cell Phone Last 12 Mo
2023 Bought 1-2 Gift or Prepaid Card Last 6 Mo
2023 Bought 3-6 Gift or Prepaid Card Last 6 Mo
2023 Watch Marathon/Triathlon/Obstacle Race on TV
2023 Professional Wrestling Super Fan (10-10 on 10 Scale)

Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Psychographics
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors

Psychographics & Food
Psychographics & Food
Psychographics & Food
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Media
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Psychographics & Shopping
Restaurants
Restaurants
Restaurants
Restaurants
Restaurants
Restaurants
Restaurants
Restaurants
Restaurants
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
SportsSportsEsri Market Potential – REMOVED (37)
Includes _B (Total Buyers: Adults (a_B) or Households (h_B)) and _I (Index) variables associated witheach.

June 14, 2023

Page 20 of 22

Variable
MP07102a
MP07103a
MP09125h
MP09126h
MP09131h
MP22085a
MP23020aMP23021a
MP23022a
MP23118a
MP23158h
MP23168a
MP26001h
MP26002h
MP29106a
MP30074a
MP30079a
MP31002a
MP31003a
MP31004a
MP31005a
MP31006a
MP31007a
MP31047a
MP31100a
MP31101a
MP31102a
MP31103a
MP31104a
MP31105a
MP31106a
MP31107a
MP31108a
MP31109a
MP32002a
MP35008a
MP35009a

Variable Long Description
2022 Spent $100-$399 on Fine Jewelry Last 12 Mo
2022 Spent $400-$749 on Fine Jewelry Last 12 Mo
2022 HH Owns PlayStation 2 (PS2) Video Game System
2022 HH Owns PlayStation 3 (PS3) Video Game System
2022 HH Spent $101+ on Video Games Last 12 Mo
2022 Purchased Music Through Google Play Last 6 Mo
2022 Watched Any Pay-Per-View TV Last 12 Mo
2022 Watched Movies on Pay-Per-View TV Last 12 Mo
2022 Watched Sports Events on Pay-Per-View TV Last 12 Mo
2022 Watched NBC Sports Network Last Week
2022 HH Subscribes to Google TV Streaming Video Service2022 Used Google TV Streaming Video Services Last 30 Days
2022 HH Owns Any Pet
2022 HH Owns Any Bird
2022 Spent $101+ at Fine Dining Restaurants Last 30 Days
2022 Spent $301+ on Athletic Shoes Last 12 Mo
2022 Spent $301+ on Other (Non-Athletic) Shoes Last 12 Mo
2022 Spent $1-$49 on Mail or Phone or Internet Orders Last 12 Mo
2022 Spent $50-$99 on Mail or Phone or Internet Orders Last 12 Mo
2022 Spent $100-$199 on Mail or Phone or Internet Orders Last 12 Mo
2022 Spent $200-$499 on Mail or Phone or Internet Orders Last 12 Mo
2022 Spent $500-$799 on Mail or Phone or Internet Orders Last 12 Mo
2022 Spent $800+ on Mail or Phone or Internet Orders Last 12 Mo
2022 Shopped at Kmart Store Last 3 Mo
2022 Spent $1-$49 on Internet Orders Last 12 Mo
2022 Spent $50-99 on Internet Orders Last 12 Mo
2022 Spent $100-$199 on Internet Orders Last 12 Mo
2022 Spent $200-$499 on Internet Orders Last 12 Mo
2022 Spent $500+ on Internet Orders Last 12 Mo
2022 Spent $1-$49 on Mail or Phone Orders Last 12 Mo
2022 Spent $50-$99 on Mail or Phone Orders Last 12 Mo
2022 Spent $100-$199 on Mail or Phone Orders Last 12 Mo
2022 Spent $200-$499 on Mail or Phone Orders Last 12 Mo
2022 Spent $500+ on Mail or Phone Orders Last 12 Mo
2022 Smoked 9+ Packs of Cigarettes Last 7 Days
2022 Used Hotwire Travel Website or App Last 30 Days
2022 Used Orbitz Travel Website or App Last 30 Days

Data Collection
Category
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
At Risk, Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors
Behaviors

Data Collection Name
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Electronics & Internet
Electronics & Internet
Electronics & Internet
Media - Radio & Other AudioMedia - TV Viewing
Media - TV Viewing
Media - TV Viewing
Media - TV Viewing
Media - TV Viewing
Media - TV Viewing
At Risk, Pets & Pet Products
Pets & Pet Products
Restaurants
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Shopping
Health & Personal Care
TravelTravelEsri Business Summary – REMOVED (6)Variable
N19_BUS
N19_EMP
N19_SALES
N20_BUS
N20_EMP
N20_SALES

Variable Long Description
2022 Misc Store Retailers (NAICS453) Businesses
2022 Misc Store Retailers (NAICS453) Employees
2022 Misc Store Retailers (NAICS453) Sales ($000)
2022 Nonstore Retailers (NAICS454) Businesses
2022 Nonstore Retailers (NAICS454) Employees
2022 Nonstore Retailers (NAICS454) Sales ($000)

June 14, 2023

Data Collection Category
Business,BusinessBusiness,BusinessBusiness,BusinessBusiness,BusinessBusiness,BusinessBusiness,Business

Data Collection NameBusinesses,Industry by NAICS CodeIndustry by NAICS Code,Employees
Industry by NAICS Code,Sales
Businesses,Industry by NAICS Code
Employees,Industry by NAICS CodeIndustry by NAICS Code,Sales

Page 21 of 22

For more information, visit
esri.com/data/esri_data.