Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

The Role of the Business Sector
for the Conservationand Wise Use of Wetlands-ALEPH’s Activity on Rice Paddies-

HASHIBE, Yoshinori
Aleph Inc. Fuyumizu-tambo project
Tel: +81-123-39-5802, e-mail: yo_hasibe@aleph-inc.co.jp

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

1-1. Aleph Inc. Corporate Profile
Established: December 1968
Head office: Sapporo, Hokkaido
Sales:36.3 billion yen (2010 fiscal year)
Business: Management of Restaurant chain (300 shops ca.) in Japan(Hamburger restaurant “Bikkuri-Donkey” etc.)“Bikkuri-Donkey”restaurant“Hamburger Steak Dish”
ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

1-2. Philosophy

人“Human being”

良“Well” or “improve”“Food” or “Eat”…The food industry shouldmake human being better.
ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

2-1. Fuyumizu-tambo project: Starting point
Pekul’neyskoye(breeding site)“Kabukuri-numa and the surrounding ricepaddies” was designated (COP9, Uganda).

Kharchinskoye(stopover site)

the Flyway ofGreater White-Fronted Geese(Anser albifrons)

Deeply impressed
Head office of Aleph Inc.
(Sapporo)

Launching
our Fuyumizu-tambo project(Winter-flooded rice paddies)

Changwon.

Miyajima-numa (stopover site)
Kabukuri-numa,Izu-numa (wintering site)

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

3-1. Demonstration in Eniwa Paddy
Area: 1,000m 2Organic
Made by hand
Regular investigations---Totally over 3,000 participants for these 5 years.
ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

3-2. Succession of Rice-growing Culture

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

3-3. Dragonflies observed in Eniwa Paddy

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

4-1. Dissemination in Hokkaido
Is winter- or long-flooded type organic method is really possible in Hokkaido?
--- examination in collaboration with four farmers
1. Holding forums

Takeda Farm
Wakatsuki Farm.

Oukura Farm

Miyajima-numa

2. Holding study meetings and investigations (monthly)
Aleph Eniwa paddy

Doi Farm

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

4-2. Comparative investigation
Sweeping investitgation resultof Takeda paddies (2007)

75.0

50.0

25.0

Conventional

11-Sep

Conventional023-Aug

Since 2006

100.0

Conventional(chemical use)

Average number of creatures by 20-time sweeping

Fuyumizu-tambo(organic)

aphidsother spiders
sac spiders
stretch spiders
larvae of moth
rice water weevils
beetleslarvae of ladybird
ladybirds
crane flies
horseflies
ants
beesflies
non-biting midges
planthoppers
other heteropteras
harmful heteroptelas

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

4-2. Comparative investigation
Soil Microbial Diversity Vitality Value* of rice paddies of four farmers and Aleph
1,600,000
1,200,000
800,000

Hokuryu control (conventional)

Aleph control (no input for 5 years)

Tobetsu control (conventional)

Tobetsu organic for 5 years

Nanporo organic for long years

Tsukigata organic for 5 years

Hokuryu organic since 1972

0Aleph organic for 5 years

400,000* Copyright of DGC Technology Inc.

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

4-3. Ecosystem assists Organic Farming.

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

4-4. Rare species observed
Pungitius tymensis“Near Threatened” on Red List of Ministry of Environment, Japan(2007)“Rare” on Red Data Book of Hokkaido(2001)

Lefua nikkonis“Endangered” on Red List of Ministry of Environment, Japan(2007)“Endangered” on Red Data Book of Hokkaido(2001)

Ricciocarpos natans“Near Threatened” on Red Listof Ministry of Environment,Japan(2007)

Monochoria korsakowii“Near Threatened” on Red List of Ministry of Environment, Japan(2007)“Vulnerable” on Red Data Book of Hokkaido(2001)

Cercion sieboldii“Rare” on Red Data Bookof Hokkaido(2001)

Appasus major“Rare” on Red Data Book
of Hokkaido(2001)

Sympetrum darwinianum“Rare” on Red Data Book
of Hokkaido(2001)

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

5. Contribution through Procurement“Living-things-friendly” rice paddies project

Farmers

Alephsince 2009

Customers

Living things and ecosystemof rice paddies

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

5. Contribution through Procurement
Requirements of “living-things-friendly” rice paddies:
1. Organic rice farming
2. Monitoring of living things by farmers
3. Production with environmental concerns about rice paddies and living things

ALEPH’s Activity on Rice Paddies

Asian Wetland Symposium Wuxi 2011, China

13, Oct., 2011, Wuxi, China

5. Contribution through Procurement
Aleph’s target
Increaseing 100 hectares

Thank you!

of “Living-Things-Friendly”
rice paddies by 2012.
The area of "living-things-friendly" rice paddies
100area(ha)75508255

25

0100
1001020092010

2011

2012(target)
ALEPH’s Activity on Rice Paddies