Last updated July 10, 2017

Naohiro Matsumura
Graduate School of Economics, Osaka University
1-7 Machikaneyama, Toyonaka, Osaka, 560-0043 Japanemail: matumura@econ.osaka-u.ac.jp
url: http://mtmr.jp
Born: March 8, 1975—Osaka, Japan
Nationality: Japanese

Current Position
Professor, Graduate School of Economics, Osaka University

Areas of Specialization
shikakeology, human behavior, influence, behavioral economics

Academic Appointments
2017-present
2007-2017
2012-20132004-20072004
2003-2004

Professor, Osaka University
Associate Professor, Osaka University
Visiting Scholar, Stanford University
Assistant Professor, Osaka University
Visiting Scholar, University of Illinois at Urbana-Champaign
Postdoctoral Research Fellow, The University of Tokyo

Education
2003
2000
1998

PhD in Engineering, The University of Tokyo
MSc in Engineering, Osaka University
BSc in Engineering, Osaka University

Grants, Honors & Awards
2014-2016

Co-Principal Investigator, ”Mechanism to Encourage Consumer Engagement Behavior”,
Japanese Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research(C), 4,550,000 JPY (approximately 45,009 USD as of July 11, 2014)1

2014-2016
2014
2013-20152013-20152013-20152012-20142012-20142009-20112007-20092006-2007

2006-20082006
2005-2006

2005

Principal Investigator, “Program for Creating Future Wisdom, Osaka University”, 770,000
JPY (approximately 6,581 USD as of November 27, 2014)
Principal Investigator, “Osaka University Research Abroad Program”, 1,000,000 JPY (approximately 8,519 USD as of November 27, 2014)
Co-Principal Investigator, ”From Basic Research to Social Implementation: Evolutionary
Understanding of Information Diffusion Process on Social Media and Risk Perception”,
Japanese Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research(A), 33,020,000 JPY (approximately 326,634 USD as of July 11, 2014)
Co-Principal Investigator, ”Information Diffusion Process and Social Influence on Social
Media”, Japanese Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific
Research (B), 12,200,000 JPY (approximately 122,000 USD as of April 23, 2013)
Co-Principal Investigator, ”Study on Modeling and Support of Emergent Creative Activity
on the Internet”, Japanese Society for the Promotion of Science (JSPS) Grant-in-Aid for
Scientific Research (A), 35,620,000 JPY (approximately 352,353 USD as of July 11, 2014)
Principal Investigator, ”Influence Diffusion in the Real World”, Japanese Society for the
Promotion of Science (JSPS) Grant-in-Aid for Scientific Research (C), 5,590,000 JPY (approximately 62,000 USD as of January 20, 2013)
Co-Principal Investigator, ”Empirical Research on Open Innovation: Products, Markets,
Industries, and Management Points of View”, Japanese Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research (A), 11,960,000 JPY (approximately 133,000
USD as of January 20, 2013)
Principal Investigator, ”Influence Diffusion on the Internet”, Japanese Society for the Promotion of Science (JSPS) Grant-in-Aid for Young Scientists (B), 3,380,000 JPY (approximately 37,500 USD as of Janyary 20, 2013)
Co-Principal Investigator, ”Study for Medical Risk Management using Mobile Equipment
at Health Care Facility”, Japanese Society for the Promotion of Science (JSPS) Grant-inAid for Scientific Research (A), 41,600,000 JPY (approximately 461,000 USD as of January
20, 2013)
Principal Investigator, ”Communication Environment Design for Sparking Inspiration”,
Japanese Society for the Promotion of Science (JSPS) Grant-in-Aid for Young Scientists(B), 3,600,000 JPY (approximately 39,900 USD as of January 20, 2013)
Co-Principal Investigator, ”Studies for Strategic Environmental Management -Supply Chain
Management Approach-”, Japanese Society for the Promotion of Science (JSPS) Grant-inAid for Scientific Research (A), 28,340,000 JPY (approximately 314,000 USD as of January
20, 2013)
100 Papers Selection, Annual Report of Osaka University 2005-2006.
Principal Creator, ”Idea-Sparking Discussion System”, Information Technology Promotion Agency of Japan (IPA) grant on explorative software development (Mito Project),
4,000,000 JPY (approximately 44,400 USD as of January 20, 2013)
Author Award, Japan Society for Fuzzy Theory and Intelligent Informatics

2

Publications & talks
Journal Articles (International)
2016

2015
2015
2007

2007
2007
2006

2005

2005

2005
2003

2002

2002

Naohiro Matsumura, Asako Miura, Masashi Komori, and Kai Hiraishi (2016) Media Mediate Sentiments: Exploratory Analysis of Tweets Posted Before, During, and After the Great
East Japan Earthquake, International Journal of Knowledge Society Research (IJKSR), Vol. 7, No.
2, pp. 57–71.
Naohiro Matsumura, Renate Fruchter, Larry Leifer (2015) Shikakeology: Designing Triggers for Behavior Change, AI & Society, Springer Verlag, Volume 30, Issue 4, pp. 419–429.
Shoko Yamane, Naohiro Matsumura: The Effect of a Ticking Clock on Task Performance,
AI & Society, Springer Verlag, Volume 30, Issue 4, pp. 443–449.
Naohiro Matsumura, Yoshihiro Sasaki (2007) Human Influence Network for Understanding Leadership Behavior, International Journal of Knowledge-Based and Intelligent Engineering
Systems, Vol. 11, No. 5, pp. 291–300.
Naohiro Matsumura, Yoshihiro Sasaki (2007) Multi-data Mining for Understanding Leadership Behavior, Data Science Journal, Vol. 6, S61–S69.
Naohiro Matsumura, David E. Goldberg, Xavier Llorà (2007) Communication Gap Management for Fertile Community, Soft Computing, Springer Verlag, Vol. 11, No. 8, pp. 791–798.
Xavier Llorà, David E. Goldberg, Yukio Ohsawa, Naohiro Matsumura, Yuichi Washida, Horoshi
Tamura, Masataka Yoshikawa, Michael Welge, Loretta Auvil, Duanne Searsmith, Kei Ohnishi,
and Chen-Ju Chao (2006) Innovation and Creativity support via Chance Discovery, Genetic
Algorithms, and Data Mining, New Mathematics and Natural Computation, Vol. 2, No. 1, pp.
85–100.
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2005) Combination Retrievalfor Creating Knowledge from Sparse Document Collections, Knowledge-Based Systems, Volume 18, Issue 7, pp. 327—-333.
Renate Fruchter, Yukio Ohsawa, Naohiro Matsumura (2005) Knowledge Reuse throughChance Discovery from an Enterprise Design-Build Enterprise Data Store, New Mathematics and Natural Computation, Vol. 1, No. 3, pp. 393–406.
Naohiro Matsumura, Asako Miura, Yasufumi Shibanai, Yukio Ohsawa, and Toyoaki Nishida(2005) The Dynamism of 2channel, AI & Society, Vol. 19, No. 1, pp. 84–92, Springer Verlag.
Naoaki Okazaki, Yutaka Matsuo, Naohiro Matsumura, Mitsuru Ishizuka (2003) Sentence
Extraction by Spreading Activation with Refined Similarity Measure, IEICE Tran. on Information and Systems, Vol E86-D, No. 9, pp. 1686–1694.
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2002) PAI: Automatic Indexing
for Extracting Asserted Keywords from a Document, New Generation Computing, Vol. 21,
No. 1, pp. 37–47.
Naohiro Matsumura, Yutaka Matsuo, Yukio Ohsawa and Mitsuru Ishizuka (2002) Discovering Emerging Topics from WWW, Journal of Contingencies and Crisis Management, Vol. 10,
No. 2, pp. 73–81.
Journal Articles (In Japanese)

2017

Hikaru Yamamoto, Naohiro Matsumura (2017) Measuring the Value of Customer Engagement, Marketing Journal, Vol. 36, No. 4, pp. 2–20 (In Japanese)
3

2016

2015

2014

2013
2011

2011

2011

2011
2010

2008

2008

2007

2006

2006

2004

2003

Asako Miura, Fujio Toriumi, Masashi Komori, Naohiro Matsumura, Kai Hiraishi: Relationship between emotion and diffusion of disaster information on social media: Case study
on 2011 Tohoku Earthquake, Japanese Society for Artificial Intelligence, Vol. 31, No. 1, pp.
1–9. (In Japanese)
Asako Miura, Masashi Komori, Naohiro Matsumura, Kazutoshi Maeda (2015) Expressionof negative emotional response on the Great East Japan Earthquake: Analysis on big dataof social media, Japanese Psychological Research, Vol.86, No.2, pp.102–111. (In Japanese)
Masashi Komori, Kazutoshi Maeda, Asako Miura, Naohiro Matsumura (2014) Relation between Rumor-Spreading Behavior in Microblogging and Characteristics of Personal Networks, Vol.16, No.4, pp.277-284. (In Japanese)
Naohiro Matsumura (2013) Field Mining Games as Learning Perspectives, KEIO SFC Journal,
Vol. 12, No. 2., pp. 47-59. (In Japanese)
Takafumi Kasubuchi, Naohiro Matsumura (2011) The Relationship between Words Includedin the Requests by Service Recipients and the Realization Rate, Journal of the Japan Society
for Management Information, Vol. 19 No. 4, pp. 1-9. (In Japanese)
Seiki Matsuda, Shunsuke Tohma, Naohiro Matsumura (2011) Effect of Soundscape on Consciousness Reformation, Journal of Human Interface Society, Vol. 13, No. 1, pp. 99-107. (InJapanese)
Takashi Maekawa, Naohiro Matsumura (2011) Analysis of Contents and Writing Styles in
Communication Notebooks, Journal of Human Interface Society, Vol. 13, No. 1, pp. 67-72. (InJapanese)
Naohiro Matsumura, Hikaru Yamamoto (2011) Finding Influencers and Consumer Insights
in the Blogosphere, Marketing Journal, Vol. 30, No. 3, pp. 82-94. (In Japanese)
Naohiro Matsumura, Ayumi Ichihashi (2010) Study on Resident-led Communication via”Graffiti Map”, Journal of Japan Society for Fuzzy Theory and Intelligent Informatics, Vol. 22,
No. 6, pp. 733-743. (In Japanese)
Asako Miura, Naohiro Matsumura, Satoshi Kitayama (2008) Study on Authors’ Intentions
and Contents in Blogs, The Japanese Journal of Psychology, Vol. 78, No. 5, pp. 446-452. (InJapanese)
Naohiro Matsumura, Yoshihiro Sasaki (2008) Analysis of Alternative Leadership Behavior
in Nonprofit Organization, Journal of Information Processing Society of Japan, Vol. 49, No. 8,
pp. 2783-2790. (In Japanese)
Naohiro Matsumura, Daisuke Kawahara, Masashi Okamoto, Sadao Kurohashi, Toyoaki Nishida(2007) Extraction of Questions Behind Messages, Japanese Society for Artificial Intelligence,Vol. 22, No. 1, pp. 93-102. (In Japanese)
Yoshihiro Sasaki, Naohiro Matsumura (2006) Discovery of Leadership Behaviors in NPO,
Journal of Japan Society for Fuzzy Theory and Intelligent Informatics, Vol. 18, No. 2, pp. 233-239.
(In Japanese)
Ikki Ohmukai, Yutaka Matsuo, Naohiro Matsumura, Hideaki Takeda (2006) Building Community Web Platform, Japanese Society for Artificial Intelligence, Vol. 21, No. 3, pp. 251-256.
(In Japanese)
Naohiro Matsumura, Asako Miura, Yasuhumi Shibanai, Yukio Ohsawa, Mitsuru Ishizuka(2004) The Dynamisum of 2channel, Journal of Information Processing Society of Japan, Vol.
45, No. 3, pp. 1053-1061. (In Japanese)
Naohiro Matsumura, Yu Kato, Yukio Ohsawa, Mitsuru Ishizuka 2005) Visualization of Dis4

2003

2002

2002

1999

cussion Structure for Discovering and Understanding Discussion Points, Japanese Society
for Fuzzy Theory and Intelligent Informatics, Vol. 15, No. 5, pp. 554-564. (In Japanese)
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (2003) Profiling Participants in OnlineCommunity Based on Influence Diffusion Model, Japanese Society for Artificial Intelligence,Vol. 18, No. 4, pp. 165-172. (In Japanese)
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (2002) Automatic Indexing Basedon Term Activity, Japanese Society for Artificial Intelligence, Vol. 17, No. 4, pp. 398-406. (InJapanese)
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (2002) Influence Diffusion Model in
Text-Based Communication, Japanese Society for Artificial Intelligence, Vol. 17, No. 3, pp.
259-267. (In Japanese)
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (1999) Search System for Satisfying
User’s Interest by Assembling Documents, Japanese Society for Artificial Intelligence, Vol. 14,
No. 6, pp. 1177-1185. (In Japanese)
Invited Journal Articles (In Japanese)

2013

2012
2011

2008
2008

2007
2003
2002

Naohiro Matsumura (2013) Introduction to Shikakeology – Shikakeology of the People, by
the People, for the People –, Japanese Society for Artificial Intelligence, Vol.28, No.5 , pp. 584589. (In Japanese)
Naohiro Matsumura (2012) Shikakeology as leveraging Inconvenience, The Society of Instrument and Control Engineers, Vol.51. No.8, pp. 710-715. (In Japanese)
Naohiro Matsumura (2011) Influential Medium: Designs for Awareness - Case Studies ofInfluential Medium in Participatory Workshop, Japanese Society for Artificial Intelligence,
Vol.26, No.5 , pp. 425-431. (In Japanese)
Naohiro Matsumura (2008) Applications and Lessons of Textual Data on Marketing, Japan
Industrial Management Association, Vol. 18, No. 1., pp. 32-37. (In Japanese)
Naohiro Matsumura (2008) Field Mining as a Methodology for Rediscovering Attractive
Features in a Field, The Institute of Electronics, Information and Communication Engineers, Vol.
91, pp. 237-241. (In Japanese)
Yutaka Matsuo, Naohiro Matsumura (2007) Web Computing, Japanese Society for Artificial
Intelligence, Vol. 22, No. 4, pp. 548—556. (In Japanese)
Naohiro Matsumura (2003) Chance Discovery from Online Communities, Japanese Society
for Artificial Intelligence, Vol. 18, No. 3, pp. 195-300. (In Japanese)
Yukio Ohsawa, Yutaka Matsuo, Naohiro Matsumura (2002) Chance Discoveries from Natural and Social Data, The Institute of Systems, Control and Information Engineers, Vol. 46, No.
4, pp. 203-208. (In Japanese)Book Chapters (International)

2008

2008

Naohiro Matsumura, Yoshihiro Sasaki (2008) Multi-Data Mining for Understanding Leadership Behavior, Communications and Discoveries from Multidisciplinary Data, Studies in Computational Intelligence (eds. Shuichi Iwata, Yukio Ohsawa, Shusaku Tsumoto, Ning Zhong,
Yong Shi, and Lorenzo Magnani), Vol. 123, pp. 81-94, Springer Verlag.
Naohiro Matsumura 2008) Communication Gap Management Towards Fertile Community,

5

2008

2006

2006

2006

2005

2005

2003
2003
2001

Grammar of Technology Development (eds. Hiroe Tsubaki, Ken Nishina, and Shu Yamada), pp.
61-70, Springer Verlag.
Naohiro Matsumura (2008) Chapter 20. Analysis of Interaction Mechanism in Online Communities, Engineering Approaches to Conversational Informatics (ed. Toyoaki Nishida), John
Wiley & Sons.
Naohiro Matsumura (2006) Modeling Influence Diffusion in Human Society, Chance Discoveries in Real World Decision Making (eds. Yukio Ohsawa and Shusaku Tsumoto), pp. 137-154,
Springer Verlag.
Naohiro Matsumura, Yoshihiro Sasaki (2006) Leader Qualification in Managing Nonprofit
Organization, New Frontiers in Artificial Intelligence (eds. Takashi Washio, Akito Sakurai, Katsuto Nakajima, Hideaki Takeda, Satoshi Tojo, and Makoto Yokoo), LNAI 4012, pp 411-419,
Springer-Verlag.
Yukio Ohsawa, Naohiro Matsumura, Naoaki Okazaki, Akio Saiura, and Hajime Fujie (2006)
Mining Scenarios for Hepatitis B and C, Multidisciplinary Approaches to Theory in Medicine(eds. Ray Paton and Laura McNamara), pp. 209–231, Elsevier.
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (2005) PAI: Assertion Extraction
from Context-Transition in a Document, Readings in Chance Discovery (eds. Akinori Abe
and Yukio Ohsawa), pp. 261-267, Advanced Knowledge International.
Naohiro Matsumura and Yukio Ohsawa (2005) The Dynamism of Ni-channel, Readings in
Chance Discovery (eds. Akinori Abe and Yukio Ohsawa), pp. 101-107, Advanced Knowledge
International.
Naohiro Matsumura and Yukio Ohsawa (2003) Chance Discovery from the WWW, Chance
Discovery (eds. Yukio Ohsawa and Peter McBurney), pp. 325-338, Springer Verlag.
Naohiro Matsumura (2003) Topic Diffusion in a Community, Chance Discovery (eds. Yukio
Ohsawa and Peter McBurney), pp. 84-97, Springer Verlag.
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (2001) Future Directions of Communities on the Web, New Frontiers in Artificial Intelligence (eds. Takao Terano, Toyoaki Nishida,
Akira Namatame, Syrusaku Tsumoto, Yukio Ohsawa, and Takashi Washio), LNAI 2253, pp.
435-443, Springer Verlag.
Books (In Japanese)

2017
2016
2014
2009
2009

Naohiro Matsumura (2017) Shikake to Influence People, PHP Institute, Inc. ISBN: 978-4569838182(In Japanese)
Naohiro Matsumura (2016) Shikakeology: A Techniques for Producing Ideas for Behavior Change,
Toyo Keizai Inc. ISBN: 978-4492233733 (In Japanese)
Naohiro Matsumura, Asako Miura (2014) Text Mining for Art and Social Science (A New Edition), Seishinshobou. (In Japanese)
Naohiro Matsumura, Asako Miura (2009) Text Mining for Art and Social Science, Seishinshobou. (In Japanese)
Toyoaki Nishida, Yasuyuki Sumi, Naohiro Matsumura (2009) Social Intelligence Design, Ohmsha.
(In Japanese)6Book Chapters (In Japanese)
2017
2014
2012
2010

2004
2003

2003

Naohiro Matsumura (2017) Shikakeology, Encyclopedia of Artificial Intelligence, Kyoritsu Shuppan Co., Ltd. (In Japanese)
Naohiro Matsumura (2014) Internet Ecological Consideration on the Donut Hole Lecture,
How To Eat All But The Donut Hole, Osaka University Press. (In Japanese)
Naohiro Matsumura (2012) Collecting and Analyzing Text Data, Corpus and Text Mining (eds.
Mingzhe Jin and Motohiro Ishida), Kyoritsu Shuppan Co., Ltd. (In Japanese)
Naohiro Matsumura (2010) Data Mining, Text Mining, Web Mining, Robot Information Handbook (eds. Hotoshi Matsubara, Itsuki Noda, Masahiko Inami, Fumitoshi Matsuno, and Koichi
Osuga), Nanoopt Media. (In Japanese)
Naohiro Matsumura (2004) Why is 2channel so vigorous?, 2channel Official Guidebook (ed.
2channel), pp. 25-30, Core Magazine. (In Japanese)
Naohiro Matsumura (2003) Priming Activation Algorithm - Text Mining with Contextual
Changes -, Information Technology for Chance Discovery (ed. Yukio Ohsawa), pp. 154-164,
Tokyo Denki University Press. (In Japanese)
Naohiro Matsumura (2003) Growing Online Community, Information Technology for Chance
Discovery (ed. Yukio Ohsawa), pp. 197-209, Tokyo Denki University Press. (In Japanese)
Conference Articles (International)

2016

2016

2016
2016

2015
2015

2015
2014
2013

Sachina Itaya, Midori Takahashi, Yuka Miyatake, Masato Yagura, Naohiro Matsumura(2016) Shikakeological Approaches for Promotional Flyers Distribution, Poster Proceedingsof the Eighth International Conference on Collaboration Technologies (CollabTech 2016), pp. 1316 (Sep 16, 2016)
Masaaki Taberi, Naohiro Matsumura (2016) Whispering Approach to Stop Texting While
Walking -Talkative Smartphone-, Poster Proceedings of the Eighth International Conference on
Collaboration Technologies (CollabTech 2016), pp. 9-12 (Sep 16, 2016)
Naohiro Matsumura, Hikaru Yamamoto (2016) Examining the social values of loyal customers, INFORMS Marketing Science Conference, Shanghai (June 16-17, 2016)
Naohiro Matsumura, Asako Miura, Masashi Komori, Kai Hiraishi (2016) Media and Sentiments in the Great East Japan Earthquake Related Tweets – Social Media as “Meta Media”–, Proc. 2016 IEEE Tenth International Conference on Semantic Computing, pp. 465-470, Laguna
Hills, CA, USA. (2016.2.3-5)
Naohiro Matsumura, Hideaki Takeda (2015) Shikake Data Market for Collaborative Shikake
Creation, MoDAT2015 in conjunction with IEEE ICDM 2015, Atlantic City, NJ, USA. (Nov 14, 2015)
Hikaru Yamamoto, Naohiro Matsumura (2015) Measuring the Value of Customer Engagement in Mobile Social Networking Services, INFORMS Marketing Science, Baltimore, USA.
(Jun 18-20, 2015)
Naohiro Matsumura (2015) Shikakeological Approach for Health Enhancement, AAAI Press
Technical Report SS-15-01, 34-36. (March 2015)
Hikaru Yamamoto, Naohiro Matsumura (2014) The Popularity of Online Contents, 2014
Global Marketing Conference, pp. 1059-1071. (July 16, 2014)
Naohiro Matsumura, Larry Leifer (2013) Preliminary Considerations on Shikake Design
Process, 2013 Conference on Technologies and Applications of Artificial Intelligence (TAAI2013),
pp. 324-328. (Dec 6, 2013)
7

2013

2013
2013
2013

2013
2012

2012

2012
2011

2011

2010
2010

2009
2009

2008

2008

Asako Miura, Masashi Komori, Naohiro Matsumura (2013) The Emotional Timeline Afterthe Great East Japan Earthquake, 121st Annual Convention, American Psychological Association(APA) (July 31 - Aug 4, 2013)
Naohiro Matsumura (2013) Shikake as an Embodied Trigger for Behavior Change, AAAI
Press Technical Report SS-13-06, pp. 62-67. (Mar 25, 2013)
Naohiro Matsumura, Renate Fruchter (2013) Shikake Trigger Categories, AAAI Press Technical Report SS-13-06, pp. 68-74. (Mar 25, 2013)
Shunichiro Oka, Shoko Yamane, Naohiro Matsumura (2013) Boiled Pumpkin as a Nudge:
Evidence from a University Cafeteria, AAAI Press Technical Report SS-13-06, pp. 74-78. (Mar25, 2013)
Shoko Yamane, Naohiro Matsumura (2013) The Clock Ticking Changes Our Performance,
AAAI Press Technical Report SS-13-06, pp. 113-118. (Mar 25, 2013)
Shoko Yamane, Naohiro Matsumura: The Clock Effect on the Task Performance, The 6thInternational Conference on Soft Computing and Intelligent Systems, and the 13th International
Symposium on Advanced Intelligent Systems, (SCIS-ISIS2012), pp. 695-700 (2012.11)
Masashi Komori, Naohiro Matsumura, Asako Miura, Chika Nagaoka (2012) Relationships
between periodic behaviors in micro-blogging and the users’ baseline mood, 13th ACISInternational Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD), pp. 405-410 (2012.8)
Hikaru Yamamoto, Naohiro Matsumura (2012) The Effect of Earned and Paid Media on
Customer Acquisition, 2012 Global Marketing Conference, pp. 1034-1052 (2012.7)
Hikaru Yamamoto, Naohiro Matsumura (2011) The Effect of Relational Context on Personal Influence, Workshop on Social Behavioral Analysis and Behavioral Change (SBABC2011),
The Third IEEE International Conference on Social Computing (SocialCom2011), pp. 1480–1485(2011.10)
Hikaru Yamamoto, Naohiro Matsumura (2011) Marketing Ecosystem: The Dynamics ofTwitter, TV Advertising, and Customer Acquisition, Social Mobile Web (SMW’11), pp. 45-52(2011.7)
Hikaru Yamamoto, Naohiro Matsumura (2010) Measuring the Value of Customer in Mobile Social Networking Services, The 2010 INFORMS Marketing Science Conference (2010.6)
Naohiro Matsumura, Hikaru Yamamoto (2010) Monetary Value of Customer Networks in
Mobile Social Networking Services, International AAAI Conference on Weblogs and Social Media (ICWSM2010), pp. 287-290 (2010.5)
Hikaru Yamamoto, Naohiro Matsumura (2009) The Power of Grassroots Influentials, The
2009 IEEE International Conference on Social Computing (SocialCom 2009), pp. 456-462 (2009.8)
Hikaru Yamamoto, Naohiro Matsumura (2009) Optimal Heterophily for Word-of-Mouth
Diffusion, International AAAI Conference on Weblogs and Social Media (ICWSM-09), pp. 350353 (2009.5)
Renate Fruchter, Shubashri Swaminathan, Naohiro Matsumura, Yukio Ohsawa (2008) Interaction Dynamics in AEC Global Teamwork, The 12th International Conference on Computing in
Civil and Building Engineering & 2008 International Conference on Information Technology in Construction (ICCCBE-XII & INCITE 2008) (2008.10)
Naohiro Matsumura, Hikaru Yamamoto, Daisuke Tomozawa (2008) Finding Influencers
and Consumer Insights in the Blogosphere, International Conference on Weblogs and Social
Media (ICWSM-08), pp. 76-83 (2008.3)
8

2007
2007

2007

2007
2006

2006

2006
2006

2006

2005

2005
2005

2005

2005

2005

2005
2005

Renate Fruchter, Shubashri Swaminathan, Naohiro Matsumura, Yukio Ohsawa (2007) Influence Leaders in Global Teamwork, Social Intelligence Design (SID2007), pp. 179-189 (2007.7)
Naohiro Matsumura, Toshio Shimizu, Masahiko Yachida (2007) Capturing Entrainmentbased Interpersonal Communication Using Omni-directional Camera, Social Intelligence Design (SID2007), pp. 217-226 (2007.6)
Naohiro Matsumura (2007) Field Mining: Reconstructing Relations between Human, Objects, and Environment, First International Symposium on Universal Communication, pp. 153156 (2007.6)
Daisuke Kobayashi, Naohiro Matsumura (2007) Automatic Gender Estimation of Bloggers’
Gender, International Conference on Weblogs and Social Media (ICWSM), pp. 279-280 (2007.3)
Naohiro Matsumura, Yoshihiro Sasaki (2006) Understanding Leadership Behavior in Human Influence Network, 2006 IEEE /WIC/ACM International Conference on Web Intelligence (WI
2006), pp. 95-102 (2006.12)
Naohiro Matsumura, Yoshihiro Sasaki (2006) Multi-Data Mining for Understanding Leadership Behavior, CODATA2006 Discovery Workshop on Interdisciplinary Communication for Risk
Management with Multi-Data Mining (2006.10)
Naohiro Matsumura, Yoshihiro Sasaki (2006) Reliable Leadership Behaviors in Online Communication, IEEE Conference on Systems, Man, and Cybernetics, pp. 1735-1740 (2006.10)
Katsutoshi Yada, Naohiro Matsumura (2006) Knowledge discovery from the structure of
persuasive communication, IEEE Conference on Systems, Man, and Cybernetics, pp. 1741-1746(2006.10)
Katsutoshi Yada, Naohiro Matsumura, Daigo Naito, Kosuke Ohno, Hiroshi Tamura, Kohei
Yamamoto (2006) Does WEB Log Data Reveal Consumer Behavior by Integrating Data Mining Techniques, Academy of Marketing Science Annual Conference (2006.5)
Daigo Naito, Kohei Yamamoto, Katsutoshi Yada, Naohiro Matsumura, Kosuke Ohno, Hiroshi Tamura (2005) Does WEB Log Data Reveal Consumer Behavior?, ECML/PKDD Discovery
Challenge 2005, pp. 43-54 (2005.10)
Naohiro Matsumura, Yoshihiro Sasaki (2005) Leader Qualification in Managing Nonprofit
Organization, International Workshop on Conversational Informatics, pp. 63-68 (2005.6)
Yukio Ohsawa, Naohiro Matsumura, Naoaki Okazaki (2005) Understanding Scenarios of Individual Patients of Hepatitis in Double Helical Process Involving KeyGraph and DSV, The
Fourth IEEE International Workshop on Soft Computing as Transdisciplinary Science and Technology (WSTST’05), pp. 456-469 (2005.5)
Naohiro Matsumura, David E. Goldberg, Xavier Llorà (2005) Communication Gaps in Social Networks, The Fourth IEEE International Workshop on Soft Computing as Transdisciplinary
Science and Technology (WSTST’05), pp. 543-552 (2005.5)
Naohiro Matsumura, David E. Goldberg, Xavier Llorà (2005) Mining Directed Social Network from Message Board, The 14th International World Wide Web Conference (WWW2005),
Poster, pp. 1092-1093 (2005.5)
Naohiro Matsumura, David E. Goldberg, Xavier Llorà (2005) Mining Social Networks in
Message Boards, AISB 2005 Symposium on Conversational Informatics for Supporting Social Intelligence & Interaction, pp. 18-26 (2005.4)
Yukio Ohsawa, Naohiro Matsumura, Koichi Takahashi (2005) Resonance without Response:
The Way of Topic Growth in Communication, Social Intelligence Design (SID2005) (2005.3)
Naohiro Matsumura (2005) Collaborative Communication Strategies in Online Commu9

2005

2004

2004

2004

2004

2003

2003
2003

2003

2003

2002

2002

2002

2002

nity, Social Intelligence Design (SID2005) (2005.3)
Naohiro Matsumura (2005) Community Management for Fertile Community, International
Workshop on The Grammar of Technology Development - Accelerating New Technology Development by Statistical Thinking - (2005.1)
Xavier Llorà, Naohiro Matsumura, David E. Goldberg, Yukio Ohsawa, Kei Ohnishi, andAntonio Gonzales (2004) Discovering Chance Scenarios using Small-World KeyGraph andEvolutionary Computation, The First International Workshop on Chance Discovery, ECAI2004(2004.8)
Renate Fruchter, Yukio Ohsawa, Naohiro Matsumura (2004) Knowledge Reuse throughChance Discovery from an Enterprise Design-Build Enterprise Data Store, The First European Workshop on Chance Discovery, ECAI2004 (2004.8)
Koichi Takahashi, Yukio Ohsawa, Naohiro Matsumura (2004) Emergence of Product Valuefrom On-line Communications, The 8th Int. Conference on Knowledge-Based Intelligent Information & Engineering Systems & Allied Technologies (KES) (2004.9)
Yukio Ohsawa, Hajime Fujie, Akio Saiura, Naoaki Okazaki, Naohiro Matsumura (2004) Process to Discovering Iron Decrease as Chance to Use Interferon to Hepatitis B, Third International Workshop on Active Mining (AM-2004) (2004.6)
Yukio Ohsawa, Naoaki Okazaki, Naohiro Matsumura, Akio Saiura, and Hajime Fujie (2004)
A Scenario Development on Hepatitis B and C, The Second International Workshop on Active
Mining (AM-2003) (2003.10)
Naohiro Matsumura, Asako Miura, Yasufumi Shibanai, Yukio Ohsawa, and Toyoaki Nishida(2003) The Dynamism of 2channel, Social Intelligence Design (SID2003) (2003.7)
Takaharu Araki, Saori Hamada, Naohiro Matsumura, Seiko Niwase, Yukio Ohsawa, andKatsutoshi Yada (2003) Chance Discovery from Consumer Research Using KeyGraph, HCIInternational 2003 (2003.6)
Naohiro Matsumura, Asako Miura, Yasufumi Shibanai, and Yukio Ohsawa (2003) The Dynamism of Online Community, 3rd International Workshop on Chance Discovery and Its
Management, HCI International 2003 (2003.6)
Naoaki Okazaki, Yutaka Matsuo, Naohiro Matsumura and Mitsuru Ishizuka (2003) Sentence Extraction by Spreading Activation with Refined Similarity Measure, The SixteenthInternational Florida Artificial Intelligence Research Society Conference (FLAIRS 2003), pp. 407411 (2003.5)
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (2002) PAI: Automatic Indexing for
Extracting Asserted Keywords from a Document, AAAI Fall Symposium on Chance Discovery,
Technical Report FS-02-01, pp. 28-32 (2002.11)
Naoaki Okazaki, Yutaka Matsuo, Naohiro Matsumura, Hironori Tomobe, Mitsuru Ishizuka(2002) Two Different Summarization Method at NTCIR3-TSC2: Coverage Oriented and Focus Oriented, Working Notes of the Third NTCIR Workshop Meeting, NTCIR Workshop 3 Meeting TSC2, pp. 39-46 (2002.10)
Naoki Okazaki, Yutaka Matsuo, Naohiro Matsumura, Hironori Tomobe, and Mitsuru Ishizuka(2002) Extracting Characteristic Sentences from Related Documents, The 6th International
Conference on Knowledge-Based Intelligent Engineering Systems & Allied Technologies (KES2002),
pp. 1257-1261 (2002.9)
Makoto Mizuno, Hiroko Shoji, Yukio Osawa, Yutaka Matsuo, Naohiro Matsumura, Yuzo
Miyake (2002) Toward a Chance Discovery-Oriented Recommender System: A Prototype,
10

2002

2002

2002

2002

2002
2002

2001

2001

2001

2001

2001

2001

2001

2000

2000

The 6th International Conference on Knowledge-Based Intelligent Engineering Systems & Allied
Technologies (KES2002), pp. 1276-1280 (2002.9)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2002) Mining and Characterizing Opinion Leaders from Threaded Online Discussions, The 6th International Conferenceon Knowledge-Based Intelligent Engineering Systems & Allied Technologies (KES2002), pp. 12671270 (2002.9)
Naohiro Matsumura, Yuko Ohsawa, Mitsuru Ishizuka (2002) Automatic Indexing Based on
Term Activities, Poster, The Seventh Pacific Rim International Conference on Artificial Intelligence (PRICAI-2002) p. 609 (2002.8)
Naohiro Matsumura, Yukio Ohsawa, Mitsuru Ishizuka (2002) Profiling of Participants in
Online-Community, Chance Discovery Session on the Seventh Pacific Rim International Conference on Artificial Intelligence (PRICAI-2002), pp. 45-50 (2002.8)
Yukio Ohsawa, Hirotaka Soma, Yutaka Matsuo, Naohiro Matsumura and Masaki Usui (2002)
Featuring Web Communities based on Word Co-occurrence Structure of Communications,
The 11th International World Wide Web Conference (WWW02) pp. 736-742 (2002.5)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2002) Mining Mailing List Archives,
Poster, The 11th International World Wide Web Conference (WWW02) (2002.5)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2002) Influence Diffusion Modelin Text-based Communication, Poster, The 11th International World Wide Web Conference (WWW02)(2002.5)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2002) Knowledge Navigation
on Visualizing Complementary Documents, The Fourth International Conference on Discovery
Science (DS2001), Springer Verlag, LNAI2226, pp. 258-280 (2001.11)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2001) Discovery of Emerging
Topics by Co-citation Graph on the Web, The Fifth International Conference on KnowledgeBased Intelligent Engineering Systems & Allied Technologies (KES2001), pp. 1178-1182 (2001.8)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2001) Discovering Seeds of New
Interest Spread from Premature Pages Cited by Multiple Communities, The First Asia-PacificConference on Web Intelligence (WI-2001), LNAI 2198, pp. 195-199 (2001.10)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2001) Discovery of Emerging
Topics between Communities on WWW, The First Asia-Pacific Conference on Web Intelligence(WI-2001), LNAI 2198, pp. 473-482 (2001.10)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2001) Future Directions of Communities on the Web, The World Multi-Conference on Systemics, Cybernetics and Informatics(SCI2001), Invited session on Chance Discovery, Vol. 8, pp. 406-409, (2001.7)
Yukio Ohsawa, Naohiro Matsumura and Mitsuru Ishizuka (2001) Discovering Topics to Enhance Communities’ Creation from Links to the Future, The 10th International World Wide
Web Conference (WWW10) (2001.5)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2001) Future Directions of Communities on the Web, The First International Workshop on Chance Discovery, JSAI2001, pp. 1720 (2001.5)
Naohiro Matsumura and Yukio Ohsawa (2000) Combination Retrieval for Creating Knowledge from Sparse Document Collection, Discovery Science (DS2000), LNAI 1967, pp. 320-324(2000.12)
Naohiro Matsumura, Yukio Ohsawa and Mitsuru Ishizuka (2000) Discovering Promising
11

2000

New Topics from the WWW, Knowledge-Based Intelligent Engineering Systems & Allied Technologies (KES2000), pp. 804-807 (2000.8-9)
Yukio Ohswa and Naohiro Matsumura (2000) Combination Retrieval for Supplying Novel
Knowledge, Pacific-Asia Conference on Knowledge Discovery and Data Mining Workshop (PAKDD
Workshop 2000), pp.7-13 (2000.4)

Teaching
Data Mining (Fall 2005-2006, Spring 2007-2011, Fall 2013, Spring 2014-2016), Text Mining(Spring 2005-2006, Fall 2007-2011, Fall 2013-2016), Research Seminar (2006-2011, 20132016), Information Literacy (Spring 2006, Spring 2008, Spring 2010, Spring 2014), Management System (Spring 2005, Spring 2007).

Professional Activities
Journal Editors
Guest Editor, AI & Society Special Issue on Shikakeology (2014)2010-2013
Council member, Japanese Society for Artificial Intelligence (JSAI)2006-present IEEE-SMC technical committee, Information Systems for Design and Marketing
2010-2011
Editorial board member, Journal of Information Processing Society of Japan (IPSJ)
2006-2009
Editorial board member, Japanese Society for Artificial Intelligence (JSAI)2014

Conference Organizers, Chairs & Committees
2017
2016
2013
2012

2010
2009
2009
2008
2007
2006
2005
2004

Publicity Committee, The 2017 IEEE International Conference on Semantic Computing(ICSC2017) (2017)
Program Committee, The 21th International Conference on Technologies and Applications of Artificial Intelligence (TAAI 2016)
Organizer, Shikakeology: Designing Triggers for Behavior Change, AAAI 2013 Spring Symposium Series
Co-chair, Organized Session on Influential Medium, The 6th International Conference on
Soft Computing and Intelligent Systems, and the 13th International Symposium on Advanced Intelligent Systems (SCIS-ISIS2012)
Program committee, Social Intelligence Design (SID2010)
Program committee, Int’l AAAI Conference on Weblogs and Social Media (ICWSM2009)
Program committee, Social Intelligence Design (SID2009)
Program committee, Int’l AAAI Conference on Weblogs and Social Media (ICWSM2008)
Program committee, Social Intelligence Design (SID2007)
Co-chair, Social Intelligence Design 2006 (SID2006)
Program committee, The International Workshop on Conversational Informatics (2005)
Program committee, The 2004 IEEE/WIC/ACM International Conference on Web Intelligence (WI2004)

12