Media Information
optronics.jp.com

The leading photonics magazinein Japan

Penetrating Japan’s Photonics Market ThroughOptronics Magazine.
As Japan’s No.1 photonics journal printed in theTo reach these potential customers and to complement

Japanese language, OPTRONICS has a circulation of more

your worldwide marketing campaign with Photonics

than 12,000 (plus a significantSpectra, advertising in Optro-pass- along audience).

nics will reach the most

OPTRONICS understands theOptronics is the best
qualified publication to target Japanese photonics market better
the Japanese market because
than anyone else!
it reaches the most influential

effective targeted photonics

Japanese buyers, including

one of the world mostdesign engineers, R&D
supervisors, purchasing and planning personnel, and ope-buyers in Japan.
Since 1990 we have been affiliated with Photonics Spectra,
influential photonics journals

published in U.S.A.

rations and management personnel.
This document contains information regarding theThese important people are continuously seeking

editorial coverage of Optronics, reader profiles,

information relating to photonics applications andadvertisment costs and procedures and details of OPIE,

technology and new photonics products from around thethe number one photonics event in Japan.

world to apply in their businesses.

Editorial Coverage
Optronics magazine was first published in 1981 by Optronics Co., Ltd. to fill a needcreated by the considerable growth of photonics technology in Japan. Professionals needed
up-to-date, high quality information on applications, technological developments, and news
on the field written in Japanese. Optronics continues to meet that need by providing monthly
editorial content covering the latest information, including:Lasers and Light Sources
Arc Sources, Biotechnology, CO2Lasers, Diode Lasers, Diode-Pumped Lasers, Dye Lasers, Excimer Lasers, Fiber Lasers,Flashlamps, Nd:YAG Lasers, HeNe Lasers, Holography, Ion Lasers, LEDs, Materials Processing, Spectroscopy, Ti:Sapphire
Lasers, Tunable Lasers, VCSELs, Environmental Monitoring, etc.

Fiber Optics
Connectors/Couplers, Fiber Optic Cables, Fiber Optic Cables, Fibers, Networks Components, Optical Amplifers, Optical Circuits, Optical Switches, Optical Transmitter/Receivers/Detectors, etc.

OpticsCoating Filters, Filters & Beamsplitters, Gratings, Infrared Optics, Lenses, Mirrors and Reflectors, Polarizing Optics, Prisms,
Solar Cells, Ultraviolet Optics, etc.

Materials
Adhesives, Cements, Coating Materials, Crystals, Dyes, Epoxies, Fiber Optic Materials Glass, Infrared Materials, Ultraviolet Materials, etc.

Imaging, Cameras and displays
CCDs, CMOS, Flat Panel Displays, High-Speed Cameras, Infrared Cameras, Laser Displays, LCDs, LEDs, Organic EL Displays,
Plasma Displays, Scanners, etc.

Information and Communications Equipment
Image Input Equipment, LED Printers, Laser Printers, LC Printers, Optical Transmission Equipment, Optical Memory, etc.

Measurement Applying Optoelectronics
Measurement Equipment Using Lasers, Fiber Optic Sensors, etc

Application Systems
Optical Telecommunications, CATV, Measurement & Control Systems, Video Systems,Information Systems, Analog Links, LANs, Medical Laser Systems, Industrial Laser Systems, Bar-Code Systems, WDM
Transmission Systems, FTTH Networks, etc.

Supporting Equipment for the Photonics Industry
Cleanroom Equipment, Coating Equipment, Laser Safety Equipment, Other Manufacturing Equipment, Polishing Equipment,
Positioning Equipment, POwer Supplies, Test & Measurement Equipment, Vacuum Equipment, Vibration, Isolators, etc.

Proﬁle of Readers
Optronics Magazine features a paid special distribution of more than 12,000 monthly.
Reader profiles are summarized as follows.

Business and Industry
1% Overseas & Others
1% Design Consultants
1% Distributors
2% Computer Devices or
Systems
2% Automotive, Transportation Equipment & Parts
2% Iron & Steel/Nonmetals
2% Chemicals, Textiles, Pulp& Papers
3% Machinery &Construction
4% Optical Applied Products

Job Function
1% Investigation & Planning
1% Service Engineering
2% Others
4% Corporate Management
7% Sales & Marketing
8% Procurement orPurchasing
13% Manufacturing orProduction
19% Design Engineering
45% Research &Development

1+1+23457A
1+1+2478A

4% Electric Components
5% Electric Devices or
Systems
7% Optical Materials
7% Public & Governmental
Reseach Establishment
7% Precision Machinery
12% Optical Devices or
Systems
12% Test Measurement/
Control Systems
13% Optical Components
15% Communications
Devices/Systems

Proﬁle of Readers
Optronics Magazine features a paid special distribution of more than 12,000 monthly.
Reader profiles are summarized as follows.

Age of Readers
3% 24 & younger
26% 25 - 29
27% 30 - 34
19% 35 - 39
14% 40 - 44
3% 45-498% 50 & older

Company Size

13% Under 50
11% 50-101
14% 101-200
7% 201-500
12% 501-1000
43% Over 1001

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Closing Dates and MechanicalRequirements
Optronics is published monthly. Insertion orders and advertisement steups or changes are due the25th of the second month preceding the month of issue. Finished materials (digital ads) are due thefirst of the month preceding the month of issue. Advertising cannot be canceled after the closing
date for insertion orders. Translation of your ad copy into Japanese is available. Please contact us fordetail, at below mentioned.

Rates (In Japanese Yen)
Rate per insertion based on series discount offer during 12 month periods.

Full Page

1x6x

12x

B&W

129,600

118,800

108,000

2 Color*

162,000

151,200

140,400

4 Color

280,800

264,600

248,400

1/2 Page

75,60070,20064,800

B&W

248,400

226,800

205,200

2 Color*313,200

291,600

270,000

4 Color

540,000

513,000

486,000

2 Page Spread* Standard second color: magenta, cyan and black

Dimensions
Full page trim size = 210mm[w] x 280mm[h] Bleed size = 216mm[w] x 286mm[h]Type area = 180mm[w] x 255mm[h] 1/2page = 180mm[w] x 120mm[h]The Optronics Co.,Ltd.
5-5, Shin ogawa machi, Shinjuku-ku, Tokyo 162-0814, Japan
TEL: +81-3-3269-3550 FAX: +81-3-3269-2551