Effective date: September 30th, 2021

COOKIE POLICY OF NOVAKID
1.

INTRODUCTION

The present cookie policy, an integral part of the Novakid General Terms and Conditions,(hereinafter: “Cookie Policy”) describes how NovaKid uses cookies and similar technologies
on the www.novakidschool.com site and all of its subdomains and subsites (including theindividuallanguagesites:
ae.novakidschool.com,
ar.novakidschool.com,
arab-fr.novakidschool.com,
arabic.novakidschool.com,
br.novakidschool.com,
cl.novakidschool.com, co.novakidschool.com, cz.novakidschool.com, de.novakidschool.com,
es.novakidschool.com,
fr.novakidschool.com,
global.novakidschool.com,
gr.novakidschool.com, hu.novakidschool.com, id.novakidschool.com, il.novakidschool.com,
in-en.novakidschool.com,
in.novakidschool.com,
it.novakidschool.com,
kr.novakidschool.com, mx.novakidschool.com, my.novakidschool.com, pl.novakidschool.com,
pt.novakidschool.com,
ro.novakidschool.com,
sa.novakidschool.com,
school.novakidschool.com, sk.novakidschool.com, tr.novakidschool.com) to provide,customize, assess, enhance, promote, and protect our services. The Cookie Policy forms an
integral part of the Privacy Policy of NovaKid. Please note that terms not described in thisCookie Policy have the similar meaning as defined in the Terms of Service and Privacy Policyof NovaKid. If you have any questions do not hesitate to contact us atpolicy@novakidschool.com.
2.

WHAT IS A COOKIE?

Cookie is a file, which is sent to the device of the user when the user visits the Website.
NovaKid can access the cookie again when the user visits the Website on a further occasion,in order to facilitate navigation on the internet or transactions, or to access information aboutuser behavior. It is sent to your browser and stored on your device’s hard drive. When you
visit our Website, we may collect information from you automatically through cookies.
3.

WHAT TYPES OF COOKIES DO WE USE?

a)Strictly Necessary Cookies. These cookies are essential for the Website’s operation;
therefore the operation and availability of the Website and the Services cannot beprovided without them. They help verify your account and remember the choices you
make at novakidschool.com.

In line with Article 5(3) of the ePrivacy Directive (Privacy and Electronic Communications
Directive 2002/58/EC on Privacy and Electronic Communications), consent is not required fortechnical storage or access of the following cookies:1

●●cookies used for the sole purpose of carrying out the transmission of acommunication,cookies that are strictly necessary in order for the provider of an information society
service explicitly required by the user to provide the Services.

b)

Research, Performance, and Analytics Cookies. These cookies help us providing abetter user experience by analyzing how users interact with novakidschool.com. For
instance, they help us identify which pages are used most frequently, which newsletters
are most engaging, and what type of NovaKid features are the most popular. This
assists us in refining NovaKid’s Website and Services according to our users’ interests.

c)Advertising Cookies. These cookies help us to inform you and provide you withcustomized advertisement based on your past use of the Website and / or the Services.
These cookies are monitoring your usage data and by using cookies, information, which
information does not consider as personal data, is transferred to the partners thatmanage the remarketing and behavioral targeting activity.

4.

LIST OF COOKIES WE USE

4.1 Strictly Necessary Cookies

Service provider
nameCookie name

Description

Expirynovakidschool.com

intercom-state

Allows the Website to recognize
the visitor in order to optimize thechat-box functionality.

Persistentnovakidschool.com

SESS#Preservers user states acrosspage requests.

Sessionnovakidschool.com_ym_visorc

Allows Session Replay to function
correctly

Persistent2

4.2 Research, Performance, and Analytics Cookies

Service provider
nameCookie name

Description

Expirynovakidschool.com__vw_tab_guidRegisters
dataonvisitor’s
website-behaviour. This is used
for internal analysis and website
optimization.

Sessionnovakidschool.com_dc_gtm_UA-#

Used by Google Tag Manager tocontrol the loading of a Google
Analytics script tag.

1 day

novakidschool.com_ga;

Registers a unique ID that is used
to generate statistical data on how
the visitor uses the Website.

_ga: 2years;

_gid;
_gat;

_gid: 1 day;_gat: 1 day;novakidschool.com

collect

Used to send data to Google
Analytics about the visitor’s device
and behaviour. Tracks the visitor
across devices and marketing
channels.

Sessionnovakidschool.com_ym_dContains the date of the visitor’s
first visitor’s first visit to thewebsite.

1 yearnovakidschool.com_ym_isadThis cookie is used to determine if
the visitor has any adblocker
software in their browser.

1 day

novakidschool.com_ym_retryReqs

Registers statistical data on user’s
behaviour on the Website. Used
for internal analytics by theWebsite operator.

Persistent3

novakidschool.com_ym_uidThis cookie is used to collectnon-personal information on thevisitor’s Website behavior andnon-personal visitor statistics.

1 yearnovakidschool.com

referrer

Stores data on which Websites
the user has visited.

29 daysnovakidschool.com

tmr_reqNum

A local cookie containing thenumber of requests sent to theserver. Can be used to estimatetransmission loss.

1 yearnovakidschool.com_hjTLDTest

novakidschool.com_hjid

Hotjar cookie that is set when thecustomer first lands on a page
with the Hotjar script. It is used topersist the Hotjar User ID, uniqueto that site on the browser. Thisensures
thatbehavior
insubsequent visits to the same site
will be attributed to the same userID.

1 yearnovakidschool.com

tmr_reqNum

A local cookie containing thenumber of requests sent to theserver. Can be used to estimatetransmission loss.

1 yearWhen the Hotjar script executes
we try to determine the mostgeneric cookie path we shoulduse, instead of the page
hostname. This is done so thatcookies can be shared acrosssubdomains (where applicable).
To determine this, we try to store
the_hjTLDTest
cookiefor
different
URL
substringalternatives until it fails. After thischeck, the cookie is removed.

Persistent4

novakidschool.com_hjTLDTest

When the Hotjar script executes
we try to determine the mostgeneric cookie path we shoulduse, instead of the page
hostname. This is done so thatcookies can be shared acrosssubdomains (where applicable).
To determine this, we try to store
the_hjTLDTest
cookiefor
different
URL
substringalternatives until it fails. After thischeck, the cookie is removed.

Persistentnovakidschool.com_gcl_auIt's the first party cookie for"Conversion Linker" functionality it takes information in ad clicks
and stores it in a first-party cookie
so that conversions can be
attributed outside the landingpage.

3 months

novakidschool.com

tmr_lvidTS

Localcookie,
contains
timestamp for generatingcookie tmr_lvid

thethe1 yearnovakidschool.com

tmr_lvid

Local cookie, visitor’s identifier on
the website side. It is used toprovide the functionality of thegetClientID method, cache theissuance of VID cookies, as wellas to calculate the audience sizefor browsers that do not support
3-party cookies

1 yearnovakidschool.com_hjFirstSeen

This is set to identify a new user’sfirst session. It stores a true/false
value, indicating whether this was
the first time Hotjar saw this user.
It is used by Recording filters toidentify new user sessions.

Persistentnovakidschool.com

intercom-session

Allows users to access theirconversations and have data

7 days5

communicated on
pages for 1 week.

loggedout

novakidschool.com

intercom-id

Allows visitors to see any
conversations they've had on
Intercom websites.

1 yearnovakidschool.com_ym_isad

Determines whether a user has
ad blockers

Persistentwww.novakidschool.
com__stripe_mid

Fraud prevention cookies, andsimilar technologies that we
deploy through our Site, help us
learn things about computers andweb browsers used to access
Stripe Services. This information
helps us monitor for and detect
potentially harmful or illegal use ofour Services.

1 year

www.novakidschool.
com

utm_data

Used to understand Ads effective

3 months

www.novakidschool.
com

initial_page

Used to understand which page
be a referrer

30 dayswww.novakidschool.
com

referrer

Stores data on which Websites
the user has visited.

30 daysschool.novakidschoo __stripe_mid
l.com

Fraud prevention cookies, andsimilar technologies that we
deploy through our Site, help us
learn things about computers andweb browsers used to access
Stripe Services. This information
helps us monitor for and detect
potentially harmful or illegal use of
our Services.

1 yearyandex.ru

Registers
dataonvisitor’s
website-behaviour. This is used
for internal analysis and website
optimization.

1 yearyandexuid

6yandex.ru

ymex

Registers
dataonvisitor’s
website-behaviour. This is used
for internal analysis and website
optimization.

1 yeargoogle.com__Secure-3PAPISID

This
cookiecarries
outinformation about how the end
user uses the website and anyadvertising that the end user may
have seen before visiting the said
website.

2 years

google.com

SAPISID

HSID,
SSID,
APISID
andSAPISID cookies enable Google
to collect user information forvideos hosted by YouTube.

2 years

google.com

APISIDHSID,
SSID,
APISID
andSAPISID cookies enable Google
to collect user information forvideos hosted by YouTube.

2 years

google.com

SSID

HSID,
SSID,
APISID
andSAPISID cookies enable Google
to collect user information forvideos hosted by YouTube.

2 years

google.com

HSID

HSID,
SSID,
APISIDand 2 years
SAPISID cookies enable Google
to collect user information forvideos hosted by YouTube.

google.com

1P_JARThis
cookiecarriesout 29 days
information about how the end
user uses the website and any
advertising that the end user may
have seen before visiting the saidwebsite.

7trustpilot.com_hjid

Hotjar cookie that is set when thecustomer first lands on a page
with the Hotjar script. It is used topersist the Hotjar User ID, uniqueto that site on the browser. This
ensures
thatbehavior
insubsequent visits to the same site
will be attributed to the same userID.

1 yeartrustpilot.com

TrustboxSplitTest

These Trustpilot cookies are used
to show our reviews and scores tousers.

3 months

trustpilot.com

amplitude_id

These Trustpilot cookies are used
to show our reviews and scores tousers.

10 yearstrustpilot.com

OptanonConsent

These Trustpilot cookies are used
to show our reviews and scores tousers.

1 yeartrustpilot.com__auc

These Trustpilot cookies are used
to show our reviews and scores tousers.

1 yeartrustpilot.com

TrustboxSplitTest

These Trustpilot cookies are used
to show our reviews and scores tousers.

3 months

trustpilot.com

TP.uuid

These Trustpilot cookies are used
to show our reviews and scores tousers.

28 yearstrustpilot.com

ajs_anonymous_id

These Trustpilot cookies are used
to show our reviews and scores tousers.

1 yeartrustpilot.com

OptanonAlertBoxCl
osed

These Trustpilot cookies are used
to show our reviews and scores tousers.

1 year8

privy.com_hjTLDTest

When the Hotjar script executes
we try to determine the mostgeneric cookie path we shoulduse, instead of the page
hostname. This is done so thatcookies can be shared acrosssubdomains (where applicable).
To determine this, we try to store
the_hjTLDTest
cookiefordifferent
URL
substringalternatives until it fails. After thischeck, the cookie is removed.

Sessionprivy.com_hp2_ses_props

These cookies collect information
to measure and understand how
visitors use our Site. This includes
user activity tracking on this Site,
including pages visited and links
clicked.

Persistentprivy.com_hjFirstSeen

This is set to identify a new user’s
first session. It stores a true/false
value, indicating whether this was
the first time Hotjar saw this user.
It is used by Recording filters toidentify new user sessions.

Persistentprivy.com_gid

Cookies beginning with __utm
and _ga originate from GoogleAnalytics and are used to keep arecord of visitor statistics.

1 daysprivy.com__cfduid

The __cfduid cookie helps
Cloudflare
detectmalicious
visitorstoourCustomers’
websites and minimizes blocking
legitimate users. It may be placedon the devices of our customers'
End Users to identify individual
clients behind a shared IP
address and apply security
settings on a per-client basis. It isnecessaryforsupporting
Cloudflare's security features.

30 days9privy.com_hjid

Hotjar cookie that is set when thecustomer first lands on a page
with the Hotjar script. It is used topersist the Hotjar User ID, uniqueto that site on the browser. Thisensures
thatbehavior
insubsequent visits to the same site
will be attributed to the same userID.

1 yearprivy.com__zlcmid

These cookies are managed byZopIM,
whoprovide
thetechnology behind our ‘live chat’system. The __zlcmid cookie
allows you to continue a chat withus as you view different pages onour site, or if you come back tothe site later. If you choose todisable this service from the live
chat window’s options menu or
the ‘ON’/’OFF’ switch above, the__zlcprivacy cookie is set toremember that decision and the__zlcmid cookie is deleted.

1 yearprivy.com_hp2_id

These cookies collect information
to measure and understand how
visitors use our Site. This includes
user activity tracking on this Site,
including pages visited and links
clicked.

1 yearprivy.com_ga

Cookies beginning with __utm
and _ga originate from GoogleAnalytics and are used to keep arecord of visitor statistics.

2 years104.3 Advertising Cookies

Service provider
nameCookie name

Description

Expirynovakidschool.com_fbp

Used by Facebook to deliver aseries of advertisement products
such as real time bidding fromthird party advertisers.

3 months

novakidschool.com_gcl_au

Used by Google AdSense forexperimenting with advertisement
efficiency across websites using
their services.

3 months

novakidschool.com_ym#_last Hit

Used by Yandex for specifying
the time in order to get an
accurate bounce rate of thevisitors.

Persistentnovakidschool.com_ym#_lsid

Used for identifying Webssite
users.

Persistentnovakidschool.com_ym#_reqNum

Used for determining the ordinal
number of the request for theYandex.Metrica tag in the user’sbrowser.

Persistentnovakidschool.com_ym_metrika_enabl
dThis cookie is used to collect dataon the visitor’s behaviour on theWebsite. This information can beused to assign the visitor
segment, based on common
preferences.

1 day

novakidschool.com

metrika_enabled

Used to track visitors on multiple
websites in order to present
relevant advertisement based on
the visitor’s preferences.

1 day11novakidschool.com_privy_Used to distinguish users.

1 yearnovakidschool.com_gaexp

Cookies beginning with __utm
and _ga originate from Google
Analytics and are used to keep arecord of visitor statistics.

2 months

school.novakidschoo tmr_detect
l.com

These cookies are used byGoogle
services
tocollect
information that allows us to serve
our advertisements on properties
that are part of the Google
Display Network.

1 daysgoogle.com

ads/ga-audiences

Used by Google AdWords tore-engage visitors that are likely
to convert to customers based on
the visitor’s online behaviour
across websites.

Sessiongoogle.com

pagead/1p-conversi
on/#Generated by Google to track
events such as conversions orother meaningful user interactions
on the Website.

Sessionatdmt.com

ATN

Targets ads based on behaviouralprofilingandgeographicallocation.

2 years

atdmt.com

https://cx.atmdt.com/

Sets a unique ID for the visitor,that allows third party advertisers
to target the visitor with relevant
advertisement.
Thispairing
service is provided by third party
advertisement
hubs,
which
facilitates real-time bidding foradvertisers.

Sessionfacebook.com

fr

Used by Facebook to deliver aseries of advertisement products

3 months

12

such as real time bidding fromthird party advertisers.
yandex.ru

iUsed forusers.

identifying

Website1 yearyandex.ru

webvisor/48570440

Сollecting user action on thepage
foranalyzed
user
experience without data that theuser inputs in forms.

Sessionyandex.ru

yabs-sid

Registers
data on visitor’s
website-behaviour. This is used
for internal analysis and website
optimization.

Sessionyandex.ru

yuidssRegisters
data on visitor’s
website-behaviour. This is used
for internal analysis and website
optimization.

1 yeardoubleclick.net

test_cookie

Used to check if the user’s
browser supports cookies.

1 daygoogle.com

SID

These cookies are used by 2 years
Google to display personalized
advertisements on Google sites,
based on recent searches andprevious interactions.

google.com__Secure-3PSID

These cookies are used by
Google to display personalized
advertisements on Google sites,
based on recent searches andprevious interactions.

google.com

NID

These cookies are used by 1 year
Google to display personalized
advertisements on Google sites,
based on recent searches andprevious interactions.

2 years13

google.com__Secure-3PSIDCC These cookies are used by 1 year
Google to display personalized
advertisements on Google sites,
based on recent searches andprevious interactions.

.privy.com_privy_5.

Used to distinguish users.

1 year

WHAT DO WE DO WITH INFORMATION WE COLLECT?

5.1 Strictly Necessary Cookies
We use the information we collect to:
●
●
●
●
●

verify the user’s account during the session;
remember the choices made on the Website;
avoid fraudulent access to the user account;provide Chatting services;
process card payments.

5.2 Research, Performance, and Analytics Cookies
We use the information we collect to:●●●remember your information so that you will not have to re-enter it during your visit or
the next time you visit the Website;
monitor aggregate usage metrics such as total number of visitors and pages viewed;
help NovaKid to improve its Services.

5.3 Advertising Cookies
We use the information we collect to:
●
●
●
6.

provide custom, personalized advertisements, content, and information;
monitor the effectiveness of our marketing campaigns;
inform users about current promotions.

OPTING IN

By entering our Website, users can actively check their desired preferences on the pop-up
window about the cookies we use in the future. This consent must be renewed every 12months.

14

The cookies are grouped into four intelligible categories, that the user may check or uncheck,depending on their preferences. Strictly Necessary Cookies cannot be unchecked andrefused, because they are whitelisted and are necessary for our Website to function properly.
7.

OPTING OUT

You can set their browser to not accept cookies, but this may limit your ability to use ourServices. For example, you may not be able to log into your account. Please visit thefollowing links to find out how you to change your cookie and advertisement settings:● http://www.aboutcookies.org/● https://tools.google.com/dlpage/gaoptout● http://optout.aboutads.info/● http://www.youronlinechoices.com/uk/your-ad-choices
8.

THIRD PARTY / EMBEDDED CONTENT

The Website uses different third-party applications and services to enhance users’
experience. This includes social media platforms such as Facebook. As a result, cookies
may be determined by such third parties and used by them to track your online activity.
Please note, that NovaKid has no direct control over information collected by these cookies.
To get more information on the cookies used by such third party through the embedded
content, we recommend you to review the privacy policy and terms of use of this third party.

We may update this Cookie Policy from time to time. When we make changes, we will post amodified version at novakidschool.com and notify you of such changes in a system message
or in an e-mail sent to the e-mail address provided in the User Account.

Previous version: May 1st, 2021

15