Toward a Beautiful Age ーー The Tokyu Group

Tokyu Fudosan Holdings

CSR Report
2014-2015

Tokyu Fudosan Holdings

CSR Report 2014-2015
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3

Tokyu Fudosan Holdings Group’s CSR

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Message from the President

7

Special Feature / Stakeholder Dialogues
Accelerating CSR Management and Pursuing Sustainable Development

9

Special Feature / Employee Roundtable
Tokyu Fudosan Holdings Group : New Growth and Shared Convictions

13

Project to Support Recovery from the Great East Japan Earthquake

15

Customer Satisfaction Initiatives

19

Local Community Initiatives

21

Environmental Conservation Initiatives

27

Employment and Labor Practice Initiatives

30

Management Structure

33

Tokyu Fudosan Holdings Group Overview

34

Third-Party Opinion / Third-Party Opinion Acknowledgement● Editorial Policy

This CSR Report has been published since 2009 in order to help both internal and external
stakeholders of the Tokyu Fudosan Holdings Group deepen their understanding of its CSR
activities. In this 2014–2015 edition, we introduce stakeholder dialogue and round table
meetings involving employees that were held to examine how the Tokyu Fudosan HoldingsGroup can leverage its comprehensive strength for the betterment of society. In addition, we
have organized, by theme, important information about our overall CSR initiatives that wewould like to particularly share with stakeholders.
● Intended ReadersThis report is compiled for a range of stakeholders, including our customers, shareholders,investors, employees and their families, suppliers, government agencies, NPOs/NGOs, local
communities where the Tokyu Fudosan Holdings Group conducts business activities, andeducational institutions.
● Scope of Reporting

The report covers the corporate social responsibility (CSR) initiatives carried out by all Tokyu
Fudosan Holdings Group companies (See p. 33).
● Reference

Global Reporting Initiative (GRI) Sustainability Reporting Guidelines Version 3.1● Date of Publication

November 2014 (Previous issue December 2013)● Contact

PR/CSR Promotion Department,
Tokyu Fudosan Holdings Corporation
Te l : +81（3）-5458-0617
Fax : +81（3）-5458-4043

1Tokyu Fudosan Holdings CSR Report 2014–2015

Overview of the Tokyu Fudosan Holdings Group Philosophy
The Tokyu GroupSloganToward a Beautiful Age ー The Tokyu Group

Tokyu Fudosan Holdings Group Vision
SloganWorking Together Towarda Brighter Tomorrow
In 2014, we established a vision for employees to further expand synergies
and enhance collaboration within the Tokyu Fudosan Holdings Group.
We will continually create new value by maximizing our resources
and broad business domains to respond flexibly tothe continually changing needs of society.

The Tokyu Group Philosophy
We hold this philosophy in common as we work together
to create and support the Tokyu Group.
■ Mission StatementW e will create a beautiful living environment, where each person canpursue individual happiness in a harmonious society.

■ Management PolicyW ork independently and in collaboration to raise group synergies andestablish a trusted and beloved brand.
◦ Meet current market expectations and develop new ones.
◦ Manage in harmony with the natural environment.
◦ Pursue innovative management from a global perspective.
◦ Value individuality and make the most of each person.
Through these means, we will fulfill our corporate social responsibilities.

■ Guidelines for Action F ulfill your responsibilities. Collaborate to enhance each other’s abilities.
Reinvent yourself with a global awareness.

Tokyu Fudosan Holdings CSR Report 2014–2015

2

Tokyu Fudosan Holdings Group’s CSR
Social Issues
We are Addressing
Declining birthrate and aging society
Diversification of needs and tastes

Environmental conservation

Tokyu Fudosan Holdings GroupCSR Vision

We will contribute solutions
to social issues throughour business activities andin the process enhance
the satisfaction of stakeholders.

Business Segments

Urban Development

Property Management

Leasing of office buildings, commercial
facilities and residential properties.

Total building and condominium
management services and remodelingwork.

Growing competition and disparities
between cities

Globalization
Disaster recovery

Residential

Real-Estate Agents

Sales of condominiums and detachedhomes.

Real estate brokerage, sales agent,
and acquisition for resale businesses.

Wellness

Tokyu Hands

Operation of hotels, golf courses,
resorts, fitness clubs, and senior
housing.

Retail sales involving a broad spectrumof consumer goods.

Business Innovation and Others

Sound corporate management

Overseas business, contract construction
and remodeling of custom-built homes,
landscaping, and contracting of corporate
benefits programs.
*Business segments have been changed to the above
as of the fiscal year ending March 2015.

3

Tokyu Fudosan Holdings CSR Report 2014–2015

Five Important Challenges
related to CSR

Approach and Structure

We find ourselves surrounded by a host of different challenges,
spanning from environmental issues, such as global warming andecosystem conservation, to social issues, such as aging society and a
declining birthrate, as well as the need to reinforce compliance and risk

Create value for customers● Enhance customer satisfaction● Reinforce disaster mitigation functions

management. Given this, the corporate social responsibility (CSR) of the
Tokyu Fudosan Holdings Group is defined as promoting initiatives thatleverage resources through its business activities to solve social challenges
and in the process enhance the satisfaction of stakeholders. For thisreason, we share the Tokyu Fudosan Holdings Group Vision with all
subsidiaries and consider CSR to be an important management task forwhich we are promoting various initiatives through our core business.

CSR Promotion Structure

Contribute to
local communities● Contribute to community revitalization●C ooperate with local governments
and educational institutions● Promote area management

The Tokyu Fudosan Holdings Group has established a CSR Promotion
Committee composed of directors in charge of CSR at each Group
company, which directly reports to the President & CEO of Tokyu
Fudosan Holdings Corporation.

Environmental conservation

The Group also has the Compliance Council to ensure complianceand risk management, as well as the Environment/Social Contribution
Council to foster environmental management and social contribution
activities. These councils are leading activities across the Group.

● Reduce CO2 emissions● Enhance energy efficiency function● Conserve biodiversity

Tokyu Fudosan Holdings Group’s CSR promotion structure
Tokyu Fudosan Holdings GroupCSR Promotion Committee
Chairman : President & Representative Directorof Tokyu Fudosan Holdings Corporation

ComplianceCouncilEnvironment/Social
Contribution Council

Tokyu Fudosan Holdings Group Resources andKnow-how for Utilization
・Wide-reaching business domains
・Contact with a broad range of customers
・More than 17,000 employees
・Environmental initiatives that leverage a wealthof know-how
・Challenging spirit embedded in our DNA

Human resource
development and utilization● E nhance training and educational
opportunities● Encourage diversity● Promote respect for human rights

Organizational
governance and compliance● Strengthen internal controls● Eliminate compliance violations● Strengthen governanceTokyu Fudosan Holdings CSR Report 2014–2015

4

Message from the President

The Tokyo Fudosan Holdings Group will collectively
address social challenges and help society and theRealizing Synergies under
the New Management System
to Achieve Sustainable Growth
The Tokyu Fudosan Holdings Group now comprises Tokyu
Fudosan Holdings Corporation, which was established in October
2013, as well as the core operating companies of Tokyu Land
Corporation, Tokyu Community Corporation, Tokyu Livable, Inc.,
Tokyu Hands, Inc. and Tokyu Housing Lease Corporation, which
will commence sales and marketing operations as of April 2015.
Until now, each of these companies has grown and achieved
success independently in their respective business segments ofreal estate development, real estate selling and leasing agent
services, management of buildings and condominiums, retailing,
and the operation of resort facilities. Moving forward, we will
integrate management under our new holding company structure
to capitalize on synergistic effects by reinforcing our financialbase as well as improving management efficiency and agility andcombining the business experiences of each subsidiary. I firmly

Kiyoshi Kanazashi
President & CEO
Tokyu Fudosan Holdings Corporation

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Tokyu Fudosan Holdings CSR Report 2014–2015

leverage its comprehensive strength togroup achieve sustainability
believe that we will be able to maximize the advantages of thisimprovements in the satisfaction of stakeholders by offering

structure to achieve sustainable growth, despite the sudden andsolutions to social challenges through our business activities.

rapid social changes expected to occur in the future.

At the same time, we identified key issues that the Tokyu

Our New Medium-Term Management Plan
"Value Frontier 2020" Represents
the Tokyu Fudosan Holdings Group’s
Commitment to the Future

Fudosan Holdings Group must address going forward. We
plan on accelerating our efforts with the goal of contributing
to the sustainable development of society and the sustainable
development of the Tokyu Fudosan Holdings Group.

management plan under the new management structure called

Always Putting the Customer First
and Working Together as a Group"Value Frontier 2020". Within this plan, we have established

Tokyu Fudosan Holdings Group employees must value

a vision aimed at employees that calls for everyone to work

connections within the group and carry out their responsibilities

together toward a brighter tomorrow in order to solidify ourwith a greater sense of solidarity than ever before. We will besense of identity as a group of companies.

able to multiply the strengths of the Tokyu Fudosan Holdings

In November 2014 we announced our very first medium-term

Our goal for 2020 is to be a group of companies thatdelivers a great deal of satisfaction, with a close eye on both
our customers and the exciting possibilities of the future. The

Group by capitalizing on the experiences and track record of
our employees to create and deliver new value.
We will always place ourselves in the position of customers

new medium-term management plan contains the actions andas we fully leverage the comprehensive strength of the Tokyu

consideration that we must take to continually monitor andFudosan Holdings Group to address their needs, which in turnachieve this vision for the future.

will enable us to create unique value in a speedy manner. The

Our business climate is expected to undergo significant

key word phrases for our future efforts are always put thechanges due to Japan’s declining birthrate, aging population,customer first, tackle challenges, work together as a group,and changes in the structure of demand. Given this, we will

and execute with speed.

work to create a new future together with our customers while

Our Commitment to being a Trusted Partner
Now and Tomorrowcarrying out our business activities in an independent manneras a producer of comprehensive lifestyle services.

Growth Strategy and CSR Go Hand in Hand
Solving Social Challenges throughOur Core Business

Nearly four years have passed since the Great East Japan

Enhancing corporate value requires not only profitability but

ongoing measures tailored to the needs of the afflicted areas

a commitment to CSR as well. Only when growth strategy

under the slogan of delivering smiles to Japan. However,and CSR are well balanced can a company maximize its value

people in the afflicted areas are still in the course of recovery,

and achieve sustainable growth. There are many issues facing

and for this reason we will continue to provide the assets andsociety today in which the Tokyu Fudosan Holdings Group canknow-how possessed by the Tokyu Fudosan Holdings Group tooffer solutions through its core business. These include reducing

contribute to the full recovery of the afflicted areas.

CO2 emissions which cause climate change, promoting greenery

Earthquake struck in March 2011. The Tokyu Fudosan HoldingsGroup launched projects soon after the quake and tsunami,
and has since provided continual assistance through various

Our goal is always to be a progress group of companies

initiatives to conserve biodiversity, changing demographics

that can continually deliver new forms of lifestyle support tocaused by a declining birthrate and aging population, intense

consumers through spaces, time and services. To be a groupcompetition between cities, and the provision of products andof companies that creates value for and is always trusted

services with an emphasis on disaster mitigation and personal

by stakeholders, the entire Tokyu Fudosan Holdings Groupsecurity.

will collectively work together to find solutions to the many

In 2014, we reaffirmed our vision for CSR as making

challenges society faces today and tomorrow.

Tokyu Fudosan Holdings CSR Report 2014–20156Special
FeatureStakeholder Dialogues
Expert Roundtable

Accelerating CSRManagement and Pursuing
Sustainable Development～ Aiming for CSR activity that is tailored to the Group and maximizes our diverse resources ～At the Tokyu Fudosan Holdings Group, we are committed to reassessing our social responsibilities so as tobetter address societal issues via our business operations. In order to accelerate CSR management, and engage
in sustainable development of both the company and society, a dialogue was held with knowledgeable experts
from outside the company. During this dialogue we received feedback from a diverse array of perspectives on theeffectiveness of previous initiatives and expectations for future activity.

Shiro Wakui
Professor, Faculty of Environmental Studies,Tokyo City University

Diversification in andoutside the company isa chance to develop
the new system.
Since its founding the Tokyu Fudosan Group has helped tobuild and support lifestyles through urban planning, and in
my opinion has excellent corporate DNA. However, whilebusiness development is pursued on a variety of fronts andsuccess in those developments has been significant, I can’t
help but feel, with each company going independent andpursuing its own path, that this previous DNA has begun to
unravel. With a new system being implemented, it is very
important that the Group remember to return to this pointof origin.
As we face a mountain of problems, including global
warming, resource exhaustion, declining birthrates and aging
populations, we are going to a see a transition from a society

Yukiko Furuya
Executive Adviser,
Nippon Association of Consumer Specialists

Sharing a vision of
the future with customers
and deepening CSR
activity during operations.
The Tokyu Fudosan Holdings Group’s development ofimpassioned and diverse CSR activities is very impressive.
However, these activities tend to be limited in scope tocustomers, partners and employees. Increasing customer
satisfaction is extremely important, but grasping theneeds of individual customers and offering products andservices that meet those needs is a corporation’s breadand butter, and does not, alone, constitute CSR activity. It
is important to coexist within society with customers, andview oneself as partners in envisioning a better future.

7

Tokyu Fudosan Holdings CSR Report 2014–2015

that pursues affluence and abundance to one that strives
to deepen the value of its blessings. As part of this change,
people will look to companies such as Tokyu Fudosan
to Create Shared Value (CSV) and offer lifestyles that
contribute to resolving societal issues. Doing so will require
the company to take an outside-in approach. Considering
the company in terms of a concentric model, encompassedby employees and customers, and further out by regionaland global environments, it is important the Tokyu Fudosan
recognize the types of problems faced by the outside society
at large and its own place amid this environment, and thenconsider how it can contribute.
I believe the Group is facing a difficult position, where theindividual companies, each with their own separate climate,
are reorganized and must explore internally how muchdivergence is permissible. Unless a system is in place that is
capable of responding to the diversity of society, the Groupwill be unable to meet the diversifying demands placed on it
from outside. But I hope the Group will make the utmost of
this chance to pursue new development.

Encouraging customers to be aware of the problems facing
society, helping to support them in fulfilling their own
responsibilities as consumers, is indispensable. Likewise,
the employees, who are an important stakeholder, are thevanguard in implementing CSR activity, so it is importantthat the company not only establish conducive working
environments, but is also thorough in its CSR education.
In the future, I hope to see CSR not only inserted into
operations, but societal issues being reevaluated for how
they relate to business, for a deeper entrenchment of CSR.
For instance, the Group is actively engaged in reducing CO2
emissions, but from the outside it is difficult to judge in what
way the environmental impact of building development
is being grasped and whether or not the impact is being
addressed. I hope to see greater importance placed on
dialogue with stakeholders, and a deepening of activities
that comprehend broad regional and global perspectives.

Special Feature /Stakeholder Dialogues
Special Feature /Employee Roundtable

President, Cre-en Inc.

I look forward to
the company offering
new proposals for resilient
populations,regions and society.

Customer
Satisfaction
Initiatives

The medium-term management plan, which incorporates
CSR issues, struck me as one that strives to fuse managementwith CSR concerns. The Tokyu Fudosan Holdings Grouppossesses strong brand value, and many customers place
their trust in the Group’s products and services. For thisreason, I expect that a CSV-style approach that utilizes thecompany’s strengths to resolve societal issues will become
increasingly important in the future. In turn, it will also benecessary for individual employees to approach daily workfrom a long-term perspective.
More than ever, Tokyu Fudosan Holdings Group are
expected to help build populations, regions and societiesthat possess the resiliency to flexibly adapt regardless ofadversity. Large-scale products such as the redevelopment ofTokyo and Shibuya should not be limited to ‘hard’ measures
such as the construction of new buildings, but also bringflexibility to people’s life- and work-styles, and substantiate
greater freedom. A brighter future is one of our intangible
assets, but I believe creating this future is a business thatbears significant value for Tokyu Fudosan.

Project to Support
Recovery from the Great
East Japan Earthquake

Ayako Sonoda（Facilitator）

Local Community
Initiatives

In Response
Yuji Ohkuma

Shuzo Yokoyama

Director, Senior Executive Managing Officer,
Tokyu Fudosan Holdings Corporation

Executive Manager, PR/CSR Promotion Department,
Tokyu Fudosan Holdings Corporation

Environmental
Conservation
Initiatives

I have always believed that CSR
management, which asks of us how
we can contribute to society throughour business, can be a driving force
for Tokyu Fudosan. We will strive topursue CSR in a way that is tailored to the Group and which
maximizes our diverse resources.

Employment
and Labor Practice
Initiatives
Management
Structure

As for CSR, we have always taken
an inside-out approach, considering
the societal outcome of our activities.
However, it is possible that we haveneglected to fully consider issues froman outside-in approach, confronting social issues head on
and asking what the demand from society is. It is importantthat we reconsider whether each initiative we pursue issufficiently linked to our business operations.
Thanks to the opinions we received during this dialogue
I have become strongly aware that, precisely because weare a corporation that helps create lifestyles, it is importantthat we walk in step with the great number of stakeholders
who look forward to a better future. Keeping our origins in
mind, we will focus firmly on not only our customers andemployees, but also the region and society that encompasses
us, integrating operations and strategically pursuing CSR
management.

Tokyu Fudosan Holdings CSR Report 2014–20158

Special
FeatureEmployee
Roundtable

Tokyu Fudosan Holdings GroupNew Growth and Shared

It has been one year since the Group was reorganized according to a new holdings structure. During this time,
the Tokyu Fudosan Holdings Group has striven to create a shared impetus toward the future, and to increase our
combined strength. We have worked to promote a shared vision among all Group employees.
In formulating our vision we relied on the results of questionnaires distributed to all employees—with a response
rate of over 80%—as well as workshops open to employees from each company. We recently held a roundtablediscussion with five employees who had participated in these workshops, to discuss the Group’s ideal course.
(the discussion was held in September 2014 at the Tokyu Fudosan Holdings Conference Room)

A New Start as Tokyu
Fudosan Holdings Group
Morita : When I first heard about
the switch to a holdings structure, I
was surprised and a little hesitant. To
be honest, I wasn’t really sure at first
how the change was going to affectus.
Ohara : I think in the background
was the fact that there hadn’t been
many opportunities up until now for
the individual Group companies tocooperate. Up until now, we haven’t
been able to create a corporate
culture that stressed cross-company
cooperation.
Morita : Even now, I think that for agreat number of employees, it’s hard
to see what kind of Group synergy

9Tokyu Fudosan Holdings CSR Report 2014–2015

can be gained from the switch to aholdings structure. During the recent
workshop on the shared Groupvision, I felt again that the kind ofvision required is one in which all
the employees can feel that bycooperating together as a single
corporate group we are making
new growth possible.
Ishizuki : Even though we’re thesame group, the business operations
and customers differ company
by company. So in a way, for us,

joining together in business to aim
for new growth could be a difficult
challenge. Which is precisely why
these workshops are so significant.
It is important that the Group
employees gather to exchange
opinions.
Oike : During the workshop wereally got to hear a lot of different
perspectives. During the discussion it
occurred to me that, with so many
companies gathering together, it
was a matter of course that eachTomoIshizuki

MitsumiMoritaManagement
Headquarters,
Tokyu Livable Inc.

Corporate Planning
Department,
Tokyu Community
Corp.

Special Feature /Stakeholder Dialogues

Tokyu Fudosan Holdings Group Vision

SloganWorking Together
Toward a Brighter TomorrowAs guideposts, we ask ourselves:

Corporate Planning
Department,
Tokyu Hands, Inc.,

Corporate Planning
Department,
Tokyu Fudosan
Holdings Corporation

Tokyu Fudosan Holdings CSR Report 2014–2015 10Management
Structure

Development
Headquarters,
Tokyu Relocation
Co., Ltd.

Employment
and Labor Practice
Initiatives

ManabuKamikawara

Environmental
Conservation
Initiatives

Daisuke
Ohara

Deepening Group
Understanding andStrengthening Cooperation

Local Community
Initiatives

company would have their own
way of looking at things. What is
important is to find a shared value
we can create within that difference.
If we think of the vision as just sharedpoints for each company, the Group’s
uniqueness will actually be lost.
Moving forward, it made me rethink
what our unique value as a Group is.
Kamikawara : With the new system
in place, I think big things will comefrom the Group companies being
closer together than before. Making
the most of individual company
differences and strengthening
cooperation will bring asignificant increase in Group
competitiveness and allow us to leadin the industry.

Customer
Satisfaction
Initiatives

Jun
Oike

Convictions

Project to Support
Recovery from the Great
East Japan Earthquake

Oike : Before we can think about
what makes the Group unique,we first have to understand eachindividual company. On reflection,
previously, we tended to deal withwork as an isolated company. Even
though we were a Group we really
didn’t know much about eachother. What we first have to do isunderstand each other’s products,
businesses and sense of value. Thisis the first step in creating synergy
from a shared vision.
Kamikawara : At the very least,
those of us who participated in
the workshops were able to build

some cross-company connections. If
something comes up during work,
we’ll probably be able to say,“ why
don’t I ask so-and-so?” So it will
be easier to contact and discuss
things with each other. Spreading
this kind of connectivity
throughout the company could be
important.
Ohara : I think that will be extremely
important for expanding the valuethat we can offer to customers. If we
don’t understand all of the Group’s
products, even if we hit on a needin the market we risk disregardingthat information as irrelevant to ourcompany. Even in small matters, if
there is a chance for cooperative
business it is important that we
proactively capitalize on it. Tokyu
Relocation and Tokyu Sports Oasis
previously cooperated on a new
development. This led to a lot ofgood changes. For instance, young
employees from both companies
worked together to think up newSpecial Feature /Employee Roundtable

Are we fully approaching issues
from the same perspective as our customers?
Are we creating new value,
without becoming hung up on the current status quo?
Are we fully maximizing the Group’s knowledge and experience?
Do we have a sense of immediacy?
Are we carrying out work that we can be proud of?

schemes. It’s an example of how
small successes can lead to bigger
ones.
Kamikawara : It’s also necessary
to visualize successful examples
throughout the Group. Sharing thisknowledge through the Group, as
an impetus to cooperative business,might make ongoing cooperation
between those involved morenatural and sustainable. Having asystem in place for cooperation
isn’t enough on its own. It’s also
necessary to change the thinking ofeach individual employee. And it will
also help to propagate the Groupvision.
Oike : The Group has already been
holding ”Knowledge Cafes” where
employees at a company gather toshare information related to business.
We could use events such as theseto further promote cross-company
information sharing, which I thinkwould help to better permeate thevision throughout the Group.

Ohara : During the workshop, thesuggestion also came up for training
to develop staff knowledgeable about
all the Group’s different products.
If we added that sort of capability
to the Tokyu Fudosan Holdings wemight be able to better utilize theGroup’s product appeal to its utmost,with proposals grounded on having
the right person in the right place.

Shared Group Convictions:
Addressing Customers andCommunities
Ohara : If we’re talking about thekind of cooperative business ourGroup can carry out that would
take advantage of our economy ofscale, large-scale urban development
projects would seem to be foremost.
By offering one stop services we
could do a lot of good work that
contributes to communities.
For instance, Tokyu Fudosan
constructs housing and commercial
developments, Tokyu Livable handles
housing sales, Tokyu Relocation
carries out real estate rentals andTokyu Homes can take charge of
future renovations when necessary.
Ishizuki : That’s true. One of thestrengths of our Group is that
we touch on many different
stages of our customers’ lives,
from childhood to old age. It’s
not just for customers at an age

where they are looking for housing.
We have products and services we
can offer for many different life
stages. In that light, rather than justoffering products, we should thinkof ourselves, essentially, as offeringsociety a broad range of affluenceand leeway in their lifestyles
Kamikawara : I feel exactly thesame. A customer might get married,buy their first home, have children,the children leave the nest. The
parents may need to be cared for as
they grow older. Connecting withpeople across this long time frameand offering services related to theirlives is something characteristic of
our Group. It’s important that weapproach things from the customer’s
perspective, occasionally evenanticipate their needs in advance,
and aim for proposals that change
lives for the better.
Morita : Remaining close tocustomers and responding todiversifying lifestyles and changes
in values is especially important for
Tokyu Community. In order to raise
the satisfaction of customers livingin the apartments and condos wemanages, the company is currently
developing a“ Kazoku-ryoku Plus”
member service to offer emergency
assistance and living support. As partof this development I think there’s

Supporting lifestyles,

Matching homes to lifestyles
Loads of hints to makeeveryday life more fun
The joy of dance,
for all generations

11

Tokyu Fudosan Holdings CSR Report 2014–2015

Apartment andbuilding management

Customer
Satisfaction
Initiatives
Local Community
Initiatives

With the upcoming 2015 increase
in inheritance tax this service will
likely become even more important.
Perhaps through this service we
could also catch on to the needs ofcustomers and pursue cooperative
developments within the Group—for
instance by reflecting what we findin the way we offer senior housing
hereafter.
Ohara : A lot of new possibilities
open up, don’t they? And these
seem likes things that are reallynecessary for customers, and that
customers are looking for things
that aren’t here right now. Meetingcustomer demands and increasing
satisfaction is, of course, important.
But the ideal approach is probably
to go one step further and use
the Group’s combined strength
to rethink and offer new values
that the customers haven’t yet
imagined. I think that’s what it will
mean to realize the Group vision of”Working Together Toward a Brighter
Tomorrow.”

Project to Support
Recovery from the Great
East Japan Earthquake

Oike : Tokyu Hands is irregular in
the Group in that it deals in retail.
However, we can serve as a sort ofspice to the Group, adding a valuethat is missing from other realestate Groups. For instance there’s
the Hands Hint Club, which is a
popular crafts workshop for children
we hold in the areas throughout thecountry where our stores are located.
At the moment they’re generally held
as after-school clubs, but perhaps
they could also be held in apartmentcomplexes managed by the Group.
Morita : A lot of our customers areat an age where they are raisingchildren, and I think they would
be very happy to see events suchas those held in the buildings’
communal spaces. I think that would
definitely be something to propose tobuilding managements.

Ohara : As we build longer
relationships with our customers, it’sgoing to be even more important
to be able to offer a full lineup ofservices to senior-aged customers.
For Tokyu Relocation customers,
there are more than a few who arefinding it hard to live in a large houseas they grow older and would liketo move and rent their home out.
For customers looking to sell we cancooperate with Tokyu Livable, andfor customers who are worried aboutliving on their own Tokyu Fudosan
handles senior living centers.
If the Group developed assisted-living
rentals with extensive linked value, I
think their scope of use could really bebroadened. Tokyu Community could
manage such properties, and Tokyu
Hands could cooperate in events
Ishizuki : At Tokyu Livable as well,as part of responding an aging, weare cooperating with tax counsellors
to offer free consultations on
inheritances. We’re really aheadof other companies in doing this.

Special Feature /Employee Roundtable

Utilizing Unique GroupFeatures to Address Social
IssuesSpecial Feature /Stakeholder Dialogues

significant room for cooperation
with the Group. The number ofunits managed by the company isvery high. By capitalizing on thisthroughout the Group we could offer
value to an even greater number ofcustomers. Another great possibility
is that through our services we could
connect different residents and help
to build communities.

Environmental
Conservation
Initiatives
Employment
and Labor Practice
Initiatives

generation to generation

Management
Structure

A variety of resort services
Supporting healthy andenjoyable lives

Peaceful, enjoyablesenior residences

Commercial facilities suited
to their communities
Worker- and environment-friendly
office buildings
Tokyu Fudosan Holdings CSR Report 2014–2015

12

Smilefor
Japan
Working to fill Japan
with happy faces

The Tokyu Fudosan Holdings Group’s

Project to Support Recovery
from the Great East Japan
Earthquake
Inspired by the motto ”Smile for Japan”, since April 2011 the Tokyo Fudosan HoldingsGroup has been carrying out activities on an ongoing basis to support the recovery of areas
affected by the Great East Japan Earthquake of 2011. By implementing support activities
that make effective use of the Group’s resources, we continue to support the efforts to
help these areas recover from the impact of the disaster.
For more information about the Group’s Project to Support Recovery from the Great East Japan Earthquake, go to

http://www.tokyu-fudosan-hd.co.jp/english/support-project/

We are continuing to provide recovery
Recovery support activities
in the Rikuzentakata district
Fiscal 2011
Immediate
response

No. of participants:8
Work undertaken:Cleaning mud out ofaffected residents’ homes

First RoundFormal launching of the Project to Support
Recovery from the Great East Japan Earthquake
No. of participants:25
Work undertaken:Weeding and debris removal(May 8 – 11)(September 8 – 10)● Group company employee

volunteering activity

Employees of Tokyo Fudosan Holdings Group
member companies have been volunteering
to participate in a variety of activities, mainlyin the Rikuzentakata City.

Second Round No. of participants:29(October 11 – 13) Work undertaken:Debris removal

Fiscal 2012
Third Round(April 20 – 22)

Fourth Round(July 10 – 12)

Fifth Round(September 12 – 14)

Sixth Round(October 12 – 14)

No. of participants:22
Work undertaken:Restoration of agriculturalland to permit cultivation
No. of participants:28
Work undertaken:Dredging river channels
No. of participants:103
Work undertaken:Weeding, and clearing
mud out of roadside ditches
No. of participants:39
Work undertaken:Clearing mud out ofroadside ditches

No. of participants:34
Seventh Round Work undertaken:Clearing mud of out of(November 15 – 17)
roadside ditches

Fiscal 2013
Eighth Round(April 20 – 22)

Ninth Round(July 19 – 21)

Tenth Round(September 6 – 8)

No. of participants:22
Work undertaken:Removing stones anddriftwood from rice fields
No. of participants personnel:29
Work undertaken:Weeding
No. of participants personnel:31
Work undertaken:Searching for disastervictims’ belongings to return them to theirsurviving relatives

Assisting with the apple harvest●O pening an accommodation● Participation in volunteer

activities by new employees

Starting from Fiscal 2012, Tokyu Land Corporation has been implementing a system whereby
new employees participate in the Project toSupport Recovery from the Great East Japan
Earthquake. In Fiscal 2014, a total of 22 new
employees took part in this initiative. They
assisted with wakame edible seaweed processing at Hirota-cho, Rikuzentakata in Iwate
Prefecture, working under the guidance of
local fishermen during the day, and talking
with local residents at night to learn about theissues affecting the districts devastated by theGreat East Japan
Earthquake of 2011,
and the areas where
they and others canmake a contribution.

facility, the Futamata Recovery
Exchange Center (July)

Three Companies – Tokyu Land Corporation,
Tokyu Homes Corporation and Tokyu Sekkei– collaborated on the renovation of basic
dormitory accommodation on the siteof the former site of Yahagi Elementary
School. The facility will be used as dormitory
accommodation for volunteers working in thearea, and also as an information center.
Processing wakame edible seaweed
Urban Business Department,

No. of participants:27
Eleventh Round Work undertaken:Searching for disaster(October 9 – 11)
victims’ belongings to return them to theirsurviving relatives

Fiscal 2014
No. of participating personnel:30
Twelfth Round Work undertaken:Assisting with the apple(July 25 – 27)
harvest13

Tokyu Fudosan Holdings CSR Report 2014–2015

Business Unit,
Yuki Oka ( joined the company in 2014 ) Urban
Tokyu Land Corporation

Taking part in the volunteering activity gave us the opportunity to havedirect communication with local people, listening to the fishermen talkabout the current situation, the problems they are facing, etc. It madethe problems affecting the areas struck by the disaster seem more real
to us, and encouraged us to think more about what we can do to help.

Spring Camp

Summer Camp30 participating children took on the challenge
of learning to use snowshoes and make snowholes. Volunteers from the Group took photosof the activities.

By learning canoeing, tree-climbing andoutdoor cooking skills, etc., the participating
children developed self-reliance and the ability
to collaborate effectively in teams.

The Camp

was held inSpecial Feature /Employee Roundtable● The Midori no Tohoku Genki Camp
Program was launched to provide emotional
and psychological support for children who
experienced the 2011 Great East Japan
Earthquake. With the help of outdoor activity
experts and clinical psychologists, camps
are held on the shores of Lake Onogawa in
Urabandai. Since the first camp was held in
2011, the Tokyu Fudosan Holdings Group has
been providing the camp staff accommodationand other facilities, while also arranging forvolunteers from the Group to provide on-site
assistance. A total of 9 camps have now been
held over three years.

Special Feature /Stakeholder Dialogues

Providing support for
the Midori no Tohoku Genki Camp Program

March 2014
was held in

August 20

14

Project to Support
Recovery from the Great
East Japan Earthquake

support on an ongoing basis

The Camp

Support activities that make effective
use of the Group’s special capabilities● Rikuzentakata

The Group donated two sets of snow-clearing
equipment to the residents of temporary
accommodation located in Aizu Wakamatsu
in Fukushima Prefecture, which is an area thatfrequently experiences heavy snowfall. Tokyu
Homes Corporation, which has been
providing maintenance service tomake life as comfortable as possible
for the residents of the temporary
accommodation, donated the snowclearing equipment in response toresidents’ requests.

● Hands Hint Club● Participation in the Yukata de

Gin-bura Festival 2014

Hands Hint Club held in Miyagi Prefecture●T ono Magokoro Net(Tono City Disaster Relief
Network)

To help areas affected by the 2011 Great East
Japan Earthquake, Tokyu Sports Oasis, Inc.
fitness centers have been selling products
such as rapeseed oil that are produced inareas affected by the disaster, supplied by
Tono Magokoro Net (Tono City Disaster
Relief Network), which operates in Tono City,
Iwate Prefecture. The Group has also been
participating in a scheme whereby users ofa social media platform that click on the”Support” button can accumulate points to
help support Tono Magokoro Net.

Management
Structure

Participation in the Yukata de Gin-bura Festival
2014 charity event

The Yukata de Gin-bura Festival is a local
event intended to give visitors to Tokyo’s
Ginza district the opportunity to experiencea fun and enjoyable summer day. Tokyu Land
Corporation provided sponsorship for, andhad a booth at, this year’s“ Yappa Ginzada Beh” East Japan Reconstruction Support
Project event at the Festival, at which green
tea from Miyagi Prefecture was distributed
to visitors. Tokyu Land Corporation has been
participating in this project on an ongoingbasis, with the money collected being donatedto areas that were affected by the 2011 Great
East Japan Earthquake.

Snow-clearing equipment

Employment
and Labor Practice
Initiatives

The Hands Hint Club mobile classroom,organized by Tokyu Hands, Inc., gives children
the opportunity to experience the joy ofmaking things for themselves in various
handicrafts. Aiming to let children in Iwate
Prefecture, Miyagi Prefecture and Fukushima
Prefecture (areas that were affected by the2011 Great East Japan Earthquake) enjoy
making different types of handicrafts, theHands Hint Club workshops are held in afterschool children’s clubs and children’s activity
centers.

Photo take
accomm n with temporary
odation residents

Environmental
Conservation
Initiatives

http://books-rikuzen.jp/

equipment for temporary
accommodation

Local Community
Initiatives

Tokyu Land Corporation has been working
together with Rikuzentakata City government
and with Value Books Co., Ltd. to rebuild
the Rikuzentakata municipal library (which
was destroyed in the 2011 Great East Japan
Earthquake). As of March 2014, a total of
2,389 books, worth approximately 54,238
yen, had been donated for this project.
Rikuzentakata Library Dream ProjectWorking together to give Rikuzentakata a
new library!

● Donation of snow-clearing

Customer
Satisfaction
Initiatives

Library Dream ProjectCollaborating on the plan torebuild the city’s libraryMusashikoganei branch of Tokyu Sports Oasis

Tokyu Fudosan Holdings CSR Report 2014–2015

14

Customer Satisfaction
Initiative
Basic Stance

At Tokyu Fudosan Holdings Group, we are committed to enhancing customer satisfaction by providing products and services that reflect customers’ values in today’ssociety, characterized as it is by diversity of lifestyles and values and by the trends
towards smaller families and an ageing population.

Enhancing Services and Improving Quality
members remember guests’ names, steps have also been taken
to make sure that guests remember staff members’ names,
including the display of a Staff Board and the use of ”face-cards”
instead of conventional name-cards. The aim of these measures
is to strengthen staff members’ relationship with guests.

● Service-way Forum
In 2009, the Tokyu Fudosan Holdings Group launched theService-way Forum (SWF), the aim of which is to ensure a highlevel of customer satisfaction with service provision throughout
the Group by promoting the sharing of know-how andinformation between Group member companies, particularly
the five companies* whose personnel are most likely to havedirect contact with customers (in relation to commercial
facilities operation, etc.).

● Expansion of BRANZ Support Services
Tokyu Land Corporation, Tokyu Livable, Inc. and Tokyu
Community Corporation provide purchasers of BRANZ-branded
condominiums with BRANZ Support services covering thewhole period from the signing of the purchase agreement,
through to moving in, and after.
Since March 2013, Tokyu Fudosan Holdings Group has
been working to strengthen coordination between the various
Group Companies responsible for condominiums business,sales, management and agency services, expanding the scopeof service provision to create value for customers across awide range of business areas. Besides strengthening the”Kazokuryoku-Plus” service and community building support
for customers who have already moved into their new home,
we have also added new services, including periodic valuation
to help customers monitor the value of the assets that they
have acquired, and transaction support service for customers
wishing to sell their property, etc. Through this expansion of
the scope of BRANZ Support services, we are leveraging thecapabilities of the whole Group to put in place a framework forsupporting customers’ lifestyles throughout their lives.

*Tokyu Resort
Service Corporation, Tokyu
東急不動産様Sports
Oasis, Inc., Tokyu Stay Service Co.,
Service̲Way̲Forum̲logo
Ltd., Tokyu E-Life Design, Inc., and Tokyu
Land SC Management Corporation

Service-way Forum
サービス・ウェイ・フォーラム

Activity poster

For example, one SWF activity is the implementation of
the Hospitality Enhancement Program, a training programme
conducted by Tokyu Harvest Club, a membership resort
hotel chain, which aims at ensuring that Tokyu Harvest Club
employees provide guests with service that reflects a higher
level of hospitality.
C :99
Besides putting
in place measures to ensure that staff
M:96

Y: 4
K: 0

Overview of the expansion of
BRANZ Support services

Tokyu Livable, Inc.

Selling theproperty

Hospitality training in progress

Staff Board

15

Tokyu Fudosan Holdings CSR Report 2014–2015

Signing thepurchaseagreement

NEW・BRANZ Expert arrangements
NEW・Special brokerage fee rates
when selling a property

Moving in
to your new
home

Tokyu Land
Corporation

Tokyu Community
Corporation

Tokyu Livable, Inc.

・Construction site tours
・Vegetable-picking experience events
・BRANZ Friendship Parties
etc.

UP Grade・Enhancing the content and term of”Kazokuryoku-Plus” service
UP Grade・Putting in place a community
formation support framework

・Strengthening the customer
support system

UP Grade

●S trengthening Disaster Preparedness

MeasuresHome Renovation

Tokyu Homes Corporation’s ”Kurashi Up GREEN” total housing
recycling system goes beyond renewing a property’s interior andexterior decoration and facilities to achieve a complete renewal
that ”strengthens the building from the core to create a homethat will last.” The Tokyu Homes Corporation ”Seismic Resistance
System” is designed to cope with earthquakes with a magnitudeof up to 6 on the Japan Meteorological Agency Seismic Intensity
Scale, and with the aftershocks, and also includes the latest
seismic damping device as standard.
With Kurashi Up GREEN, yourresidence can be transformed into a
new home that provides real security
and peace of mind.

Local Community
Initiatives

Tokyu Land Corporation makes painstaking efforts to createhigh-quality condominiums whose residents can enjoy safety andpeace of mind.
For example, we ensure that walls that will have furniture
fixed to them using metal fixings (to prevent furniture fallingover in the event of an earthquake) have sufficient rigidity andstrength, and to further reduce the risk of furniture falling over,
we utilize a specially reinforced specification for the metal fixingsand specify the best method of installing the fixings to ensure
maximum stability.

●S trengthening Seismic Resistance throughCustomer
Satisfaction
Initiatives

Safety and Peace of Mind

Tokyu Community Corp. provides ”Kazokuryoku-Plus” service forresidents of the condominiums that the company manages, tohandle any problems that may arise in relation to the properties,
as well as any difficulties affecting residents’ everyday lives, andchanges that residents feel could make their lives better.
Starting from February 2014, the range of services provided
under Kazokuryoku-Plus has been expanded with the additionof three new services, including assistance with the removal ofbulky and heavy garbage items, and ”Helping Hand” service forwhen residents need a hand with a particular task. In addition,
starting from August 2014 Tokyo Community Corp. building
management staff members are being equipped with portableterminals to help them keep an eye on elderly residents living
alone, when asked to do so.

Project to Support
Recovery from the Great
East Japan Earthquake●C ondominium Design that Emphasizes● Kazokuryoku-Plus

Special Feature /Employee Roundtable

Tokyu Land Corporation’s BRANZ condominium brand has
been working actively to strengthen disaster preparedness, forexample by becoming the first condominium brand in Japan toincorporate ”pantry shelters” (which are used as storage space
under normal circumstances, but can be used as an emergency
shelter in the event of an earthquake etc. Comprehensive
measures have been taken to enhance disaster preparedness,
including strengthening of the building structure, the makingof improvements to storage
facilities, and the arrangementof disaster prevention activities
at the level of the building
management unit, etc., with theaim of strengthening residents’awareness of the importance of
Example of a storage area optimized
for disaster preparedness
being prepared for disasters.

Special Feature /Stakeholder Dialogues

Providing Safety and Security

Seismic strengthening●N ature Study and English-Language

Learning ”Home-Stay” Experience

Management
Structure

Tokyu Resort Service Co., Ltd. has been arranging golf lessons
to help children get fit and learn new skills and good manners.
The lessons, taught by golf pros, were held at the Nasu
Kokusai Country Club in Tochigi Prefecture in July 2014, at
the Arita Tokyu Golf Club in Wakayama Prefecture in July –August, and at the Otakijyou Country Club in Chiba Prefecture
in August. Approximately 200 elementary school students
took part, and had an
enjoyable experiencelearning to play golf.

Employment
and Labor Practice
Initiatives

Tokyu Land Corporation and Tokyu Resort Service Corporation
have been collaborating with Hokkaido International Foundation
to arrange a ”Niseko ‘Study Abroad’ Tour” program, launchedin August 2014, which includes home-stay and summer camp
experiences at the Niseko Mt. Resort Grand Hirafu.
Children taking part in the program can enjoy a ”home-stay”
experience in the homes of foreign families living in Niseko,
study at the local international
school, or take part in naturestudy activities at a summer camp.
The program thus helps to givechildren a more international
outlook and also strengthens their”Niseko ‘Study Abroad’ Tour”
environmental awareness.
experience● Junior Golf Lessons

Environmental
Conservation
Initiatives

Responding to the Trends Towards
Smaller Families and an Aging Population

Family golf lessons – Parent-and-child round (Nasu)

Tokyu Fudosan Holdings CSR Report 2014–201516

●C ondominiums with Childcare Support
Through its condominium business, Tokyu Relocation Co., Ltd.
is helping to provide support for the upbringing of the next
generation of children.
The Brote Okurayama condominium building is equippedwith special childcare support facilities such as a Kids’ Room,and holds regular community events aimed to providing
additional support for parents. In Fiscal 2013, activities suchas“ Parent and Child Yoga” were held to bring parents andchildren closer together; residents enjoyed these activities
immensely.

●E xpert ”Inheritance × Real Estate”

Consultations

Recognizing the growing concern among senior citizens about
real estate inheritance issues, Tokyu Livable, Inc. has joined forces
with Legacy Licensed Tax Accountants Corporation to provide
Expert ”Inheritance × Real Estate” Consultation service. With thisservice, Legacy provides the client with an Inheritance Tax Simple
Diagnostic Report, and Tokyu Livable, Inc. provides a Real Estate
Simple Assessment Report, both of which are compiled on thebasis of expert opinion. Basedon these reports, suggestions
are then offered as to whatstrategies the client should
adopt.

● ”Dementia Supporter” Training”Parent and Child Yoga” event● Providing work Experience Opportunities
The Tokyu Fudosan Holdings Group is actively involved inproviding work experience opportunities for young people tohelp them learn more about adult life and encourage them tothink about what they want to do in the future.
In Fiscal 2014, the Group is providing opportunities for juniorhigh school students to experience working on the reception
desk at fitness centers.

With the continued aging of the population, there is a
growing need for greater awareness and understanding of
dementia. Since March 2008, Tokyu Community Corp. has
been engaged in the cultivation of ”Dementia Supporters”*
who have a proper understanding of dementia and are able tocommunicate effectively with customers in this regard.
”Dementia Supporter Training” seminars are being provided for
Tokyu Community’s”Amenity Mates” (building managers) in
the Tokyo area.
*”Dementia Supporter”: People who have acquired a proper understanding of
dementia through participation in a ”Dementia Supporter Training” seminarorganized jointly by ”Caravan Mate” instructors with specialist knowledge of
dementia and local government authorities or vocational organizations.

●” Livable Vacant House Consultation” Service

Work experience at a fitness center

VOICE
Ms. Yoshie Iwasaki
Grancreer Azamino resident

17

Tokyu Fudosan Holdings CSR Report 2014–2015

In August 2014, Tokyu Livable, Inc. launched a new ”Livable
Vacant House Consultation” service, in response to the growing
problem of vacant homes that are in danger of collapsing
because of structural deterioration, or which are being used forillegal dumping of refuse.
Tokyu Livable provides free diagnostic consultation in relation
to vacant houses, and compiles a ”Vacant
Home Diagnostic Report.” On the basis of
this report, Tokyu Livable offers a recommendation as to whether the property
owner should sell the property, rent it out,
or implement direct management.

I very much enjoy living at Grancreer Azamino.
After my husband passed away, I began to think that I should move into sheltered accommodation for senior citizens while I was still reasonably fit. At Grancreer Azamino,
the staff members are very friendly and helpful; there is a cheerful atmosphere, and thefood is nutritionally well-balanced, and tasty.
A program of concerts and movie showings is laid on for us; I have been attending a”Media Studies” class. What I particularly like is that there are beautiful flowers in thecentral courtyard all year round.

●P ublication of the Group Newsletter● Work-Life Balance Day for

Parents and Children

EWEL, Inc. held its 6th ”Work-Life Balance Day for Parents andChildren” in November 2013. A workshop was held, led by Mr.
Takashi Saito, around the theme of”How Dads Can Communicate Better with their Kids.”●B uilding Homes that Take Customers’

Views into Account

The Group newsletter Cosmos● Communication with Tenants”Office To” free newspaper(right)Business Strategy Department, Residential
Business Unit, Tokyu
Land Corporation

Keeping ahead of clients’ expectations
Management
Structure

Ritsu Otsuka (left),
Takayuki Tsuge (center)andTomomi Fukazawa

Employment
and Labor Practice
Initiatives

Wash-basin counter

Environmental
Conservation
Initiatives”Office To CLUB” membership-system
only website

Local Community
Initiatives

Two different types of
wash-basin counters
are available, to meetthe needs of people
who like to be able
to relax and use thewash-basin counter
alone, and people
who want to be able
to use it together withanother person in themorning when people
are getting ready to goout.

Customer
Satisfaction
Initiatives

With the aim of helping the office workers working in buildings
managed by the company to enjoy a more fulfilling ”officelifestyle,” Tokyu Land Corporation publishes the free newspaper”Office To,” and also operates the ”Office To CLUB” website
in collaboration with EWEL Inc. to provide a range of lifestyleservices to tenants. Both Office To and Office To CLUB have
proved very popular with readers and site-users.

Tokyu Land Corporation’s ”BRANZ” condominium brand has
been using the ”BRANZ VOICE” activity to canvas customers’
views.
The opinions expressed by customers are used to identify
customer needs; BRANZ then leverages its know-how andintegration capability to transform these into physical form.
Based around the concept of ”Functional beauty thatenhances your living experience,” BRANZ has developed the”MEUP” original product plan. In the last fiscal year, a survey
was conducted regarding the issue of water circulation (anissue that many customers
had expressed opinions
about), leading to thecommercial launch of
MEUP kitchens, powder
rooms and bathrooms
starting from June 2014.
Group interview

Project to Support
Recovery from the Great
East Japan Earthquake

Workshop speaker
Mr. Takashi Saito

Special Feature /Employee Roundtable

Reflecting the Tokyu Fudosan Holdings Group’s desire tocontinue to enrich customers’ lives even after they havepurchased a Group product or used one of the Group’s services,
the Group newsletter Cosmos is
distributed to around 170,000
customers who have signed up
as subscribers. The Group has
also overhauled its ”Cosmos
WEB” website (which also uses
a subscriber model) to achieveeffective two-way communication
with customers.

VOICE

Special Feature /Stakeholder Dialogues

Promoting Communication

Besides making ongoing efforts to improve the handling of customers’ problems,
BRANZ condominiums also incorporate heightened functionality and enhanced
design to offer clients solutions that can take their lifestyle up to a whole new levelof beauty and satisfaction.To realize this vision of“ homes that are the ultimate inhuman living,” in the future we will continue to listen to customers’ views, setting
ourselves the goal of keeping one step ahead of customers’ expectations by developing products that genuinely meet their needs.

Tokyu Fudosan Holdings CSR Report 2014–201518

Local Community
Initiatives
Basic Stance

The Tokyu Fudosan Holdings Group conducts social contribution activities that willlead to the resolution of issues in local communities with the aim of developing asustainable society and creating abundant communities.

Contributions to Local Communities●R estoration of a Ferris Wheel in Responseto the Opinion of the Local Community

Tokyu Land Corporation and Tokyu Land SC Management
Corporation decided to revitalize the Ferris wheel in the
Kamataen recreation area on the roof of Tokyu Plaza Kamata in
response to local residents calling for the Ferris wheel to live on.
The Ferris wheel started operation along with the commercial
facilities in 1968, and while it was enjoyed by many customers
even during its second generation, it was temporarily closed
when the facilities were renewed. Subsequently, as a resultof more calls from local residents than expected for the Ferris
wheel to live on, it was restored to be the only rooftop Ferris
wheel within the Tokyo Metropolitan area in October 2014.
The new name was determined to be the Happy Ferris Wheel
from among the submissions made by the general public, andthe local community has hopes that it will lead to the further
revitalization of the region as a symbol for Kamata.

Tokyu Hands, Inc. and the NPO Shibuya University Network
in November 2013, employees of Tokyu Hands, Inc. served as
instructors and taught a course in which wooden boards andpaint was used to make blackboards.

Hands Hint Club

Paint DIY ! with Shibuya University Network●Q ’s Mall Smile Project
Tokyu Land Corporation and Tokyu Land SC Management
Corporation are implementing the Smile Project at thecommercial facility Q’s Mall with the view to revitalize thearea jointly with local communities and transform it into a
comfortable urban space where people can feel happy. We areconducting a variety of activities to help people smile in theareas around Q’s Mall (Abeno, Amagasaki, and Minoh).
Kamata’s Happy Ferris Wheel
that was restored in October●T okyu Hands’ Handcrafting Class

that Communicates the Appeal of
Manufacturing

Tokyu Hands, Inc. holds courses for a wide range of generations
so that many people can learn more about the appeal of
manufacturing, with a focus on things that are practical foreveryday living.
A handcrafting class called the Hands Hint Club is held tocommunicate the joy of handcrafting to children. It is held
after school at elementary schools and children’s facilities
so that children at these facilities can learn about how fun
handcrafting is.
At the Paint DIY! Playing with Paint event jointly held by

19

Tokyu Fudosan Holdings CSR Report 2014–2015

・Donation of picture books to local libraries
Along with the books requested by the Osaka Municipal Abeno
Library, Amagasaki City Central Library, and Minoh City Central
Library, we also donated original picture books using Q’s Mallcharacters that were created for this project to these libraries,
resulting in a donation of
80 picture books in total.

Original picture bookCleanup Activities●E stablishment of the Community Place

as a Place for Social Exchange

Yonago Operation Center (tentative name)●F armland Regeneration Project
Tokyu Land Corporation established a joint venture together
with Chiba Ichihara Nousan (agricultural production
corporation) in February 2014 called Nihon Reno Agri in order
to conduct a regeneration project for abandoned farmland in
Ichihara City, Chiba Prefecture.
There are plans to gradually develop farm lots ofapproximately 60ha that are covered by the project, make itarable once more, and produce vegetables such as soybeans
and broccoli.
before

VOICE

Painting exhibition at the Livable Community Place

Hideyuki Takada
Business Creation Division
Tokyu Land Corporation

Abandoned farmland in Ichihara City

We support farmland regeneration.

Employment
and Labor Practice
Initiatives

Tokyu Livable Chigasaki Center

after

Environmental
Conservation
Initiatives

Tokyu Livable, Inc. established the Livable Community Place inChigasaki in part of the Chigasaki Center that was sold in April
2014 as a place for social exchange that can be used freely byEwel, Inc. opened a second operation center that handles
administrative processing in Yonago City, Tottori Prefecture tofollow the other center in Matsue City, Shimane Prefecture.
The Yonago Operation Center (tentative name) is scheduled tocommence operations in February 2015 and it is expected to
employ approximately 300 people from the area over a periodof five years, which willcontribute to the creationof local employment opportunities.

Local Community
Initiatives

Cleanup activities in Shibuya

Opportunities

Customer
Satisfaction
Initiatives

In order to cooperate with the beautification of the Shibuya
area, Tokyu Land SC Management Corporation participatedin the Shibuya Station Square Clean Campaign on April 28(Shibuya Day), while Tokyu Land Corporation participated incleanup activities sponsored by Shibuya Ward in October.
As part of its community contribution activities, Tokyu Sports
Oasis, Inc. conducts cleanup activities in the areas surrounding
its business locations. We willcontinue conducting community-based activities like these in
the future.

●C reation of Local Employment

Project to Support
Recovery from the Great
East Japan Earthquake●P articipation in Community

people such as local community members and neighborhood
store associations. Exhibition of paintings and other objects areheld to create a sense of familiarity with local people. A new
location was opened in Denenchofu in the same year, and aphoto exhibition was held at this location.

Special Feature /Employee Roundtable

With the objective of breeding the hooded crane that isvaluable on a global level as an endangered species, this project
was conducted to bring a male fromthe Inokashira Park Zoo in Tokyo tomate with a female being kept at
the Tennoji Zoo. This project wasmade possible with the cooperationof customers that donated the card
points they had accrued towards thetransportation costs for the hooded
Hooded crane transported tocrane.
Tennoji Zoo

Special Feature /Stakeholder Dialogues

・Tennoji Zoo Hooded Crane Project

Tokyu Fudosan Holdings CSR Report 2014–2015

Management
Structure

Farmland in the Higashikuniyoshi area of Ichihara City that we acquired
over 40 years ago has since been abandoned, and we have launched afarmland regeneration project in order to resolve this issue. In addition
to the regeneration of farmland, in the future we plan to contribute to
local community revitalization through efforts including farmland regeneration support projects, projects using mountain and forest resources
including energy projects, farming experience facility projects, andconsulting projects supporting sixth sector industrialization.

20

Environmental
Conservation Initiatives
The Tokyu Fudosan Holdings Group, based on its Environmental Vision, is
implementing concrete measures for five environmental issues (CO2 emissions reduction, biodiversity conservation, healthcare, conservation of water
resources, and resource saving) from three viewpoints.

Basic Stance

Environmental Vision

Creating Cities
Co-Existing with Nature
Creating a Futurefor People

Basic Policy developed in 1998, revised in 2011

・Environmental Philosophy
We will create value to connect cities and nature, and people with the future.
・Environmental PolicyWe will make efforts to harmonize the environment and the economy through businessactivities.
・Environmental Action
We will tackle five environmental issues from three viewpoints.
● Three viewpoints● Five environmental issues

・Publicize a goal and implement action.
・Endeavor to implement progressive activities.
・Conduct community-based activities in collaboration
with local people.

・CO2 emissions reduction   ・Biodiversity conservation
・Energy saving  
・Conservation of water resources   
・Healthcare

CO2 Emissions Reduction◆ Policies on activities
1. CO2 reduction in business establishments
We have set a target of cutting CO2 emissions by an annual
average of at least 1% per unit floor area of our businessestablishments.

2. Increase in energy-efficient buildings
We will strive to improve energy efficiency of buildings inefforts to achieve our target of cutting CO2 emissions by atleast 20% from the 1990 level.

3. CO2 reduction in operations
We will endeavor to raise employees’ awareness and stepup monitoring and reduction of CO 2 emissions from ouroperations.

● Reduction in CO2 Emissions
The Tokyu Fudosan Group is working to reduce CO2 emissions
in compliance with the environmental laws and regulations aswell as with its Environmental Vision. In FY2013, we reduced
our CO2 emissions by about 19% from the FY2009 level.

●R eduction in CO2 Emissions in Office

Buildings

The Group works to reduce CO2 emissions in the officebuildings it manages through the installation of energysaving equipment and in cooperation with its tenants. By
implementing these initiatives, the Group aims to serve a
pioneering role in achieving the numerical energy conservation
targets for new office buildings stipulated in the environmental
action plan formulated by the Real Estate Companies
Association of Japan.
At the Shin-Meguro Tokyu Building developed by Tokyu
Land Corporation, we have achieved visualization through the
installation of BEMS (building energy management system)
monitors on each floor that allow tenants to confirm theirenergy consumption and also reduced energy use for the entire
building through means such as the installation of naturalventilation systems and automatic dimming equipment.

CO2 emissions（t-CO2)100,000
75,00093,851 90,815

77,015 76,986 76,272

50,00025,000
0

2009
2010
2011
2012
2013（FY）* Total emissions for 55 office buildings and commercial and resorts facilities

21

Tokyu Fudosan Holdings CSR Report 2014–2015

Visualization of energy

東急プラザ表参道原宿

Condominiums
Branz City Shinagawa Katsushima

The Group actively promotes the greening of facilities, and it isinvolved with roof greening and wall greening activities.
Tokyu Plaza Omotesando Harajuku developed by Tokyu Land
Corporation has a roof
terrace garden named
Omohara Forest. The
transpiration of tall trees
including the keyaki andkatsura in this garden
serves to suppress
temperature increases
and contribute to aneasing of the heat island
phenomenon.
Thermography photo of the Omohara Forest●R eduction in CO2 Emissions through TV

Enefarm

Local Community
Initiatives

Tokyu Land Corporation uses a TV conference system thatconnects its headquarters with offices in locations such as
Kansai and Sapporo in an effort to reduce CO2 emissions thatwould otherwise be caused by business trips. The use of the
TV conference system not
only results in a reduction
in CO2 emissions, it also
reduces travel time andcosts that would otherwise
be required for businesstrips.

Customer
Satisfaction
Initiatives

Conferences

Project to Support
Recovery from the Great
East Japan Earthquake

Use of TV conference system◆ Awards and certification
Receipt of the Osaka Stop Global
Warming Award Osaka Prefecture
Governor’s Award for
Abeno Cues Town

Branz City Shinagawa Katsushima and Branz
Tower Wellith Shinsaibashi North werecertified in 2013 and 2014, respectively, as
low-carbon buildings based on their energy
saving performance. A low-carbon building is
a structure for which measures to control CO2
emissions have been implemented as stipulated
in the Low Carbon
City Promotion Act(Eco-city Act). We willcontinue contributing
to the development of
low-carbon buildings
going forward bypromoting CO2
efficiency in housing.

In 2014, the Shin-Meguro Tokyu Building,Kasumigaseki Tokyu Building, Nihonbashi
Front, and Nihonbashi Maruzen Tokyu Building
obtained the Gold 2013 certification under theGreen Building Certification system implemented
by the Development Bank of Japan (DBJ), being
evaluated as buildings developed with ”exceptionally high environmental & social awareness.”
This certification system evaluates and certifies
real estate that takes into account environmentand social considerations. We will continue to do
our utmost to support the standards required of
office buildings in the future.

Abeno Cues Town received the Osaka Stop
Global Warming Award in February 2014.
This award is presented to businesses that set
examples of best practices in curbing emissionsof greenhouse gases and artificial exhaust heat
as well as leveling electricity demand in businessactivities in accordance with Osaka Prefectural
Ordinance regarding Global Warming
Prevention. Abeno Cues Town was awarded
with this honor in recognition of its visualization
system that facilitates the reduction of energy
consumption.

Tokyu Fudosan Holdings CSR Report 2014–2015

Management
Structure

The DBJ Green Building Certification Gold 2013 newly acquired forthree office buildings

Employment
and Labor Practice
Initiatives

Branz City Shinagawa Katsushima
and Branz Tower Wellith Shinsaibashi North certified as
low-carbon buildings

Environmental
Conservation
Initiatives

Energy Orb that senses room air temperature, humidity,
and illuminance2013.9.28撮影

Special Feature /Employee Roundtable

Branz City Shinagawa Katsushima is a large condominiumwith 365 housing units at which the entire Tokyu Group works
together in energy efficiency initiatives with the cooperation of
Tokyu Land Corporation, Tokyu Community Corporation, Tokyu
Fudosan Next Generation Engineering Center Inc., and Tokyo
City University. As a result of efforts including the adoption of
the world’s first home use fuel cell for condominiums called
Enefarm in all housing units and the installation of HEMS
as a system the enables the visualization of home power
consumption, it has been estimated that CO2 emissions havebeen reduced by at least 60% and the highest S Rank (selfevaluation) has been acquired using CASBEE (Comprehensive
Assessment System for Built Environment Efficiency).
In addition, shared design has been proposed as a new
way of condominium living, and support will be provided forsoftware that allows residents to share energy with each other.
We will verify CO2 reduction results and provide feedback
to residents as we aim for even further energy efficiency. In
recognition of these efforts, the project was selected as a LowCO2 Residence and Building Leadership Project by the Ministryof Land, Infrastructure and Transport. (construction is scheduled
to be completed in 2015).

Branz City
Shinagawa
Katsushima●R eduction in CO2 Emissions throughthe Greening of Facilities
東急プラザ表参道原宿

Special Feature /Stakeholder Dialogues● Reduction in CO2 Emissions in

22

●R eduction in CO2 Emissions

in Existing Condominiums
Bulk High-Voltage Electricity Receiving
and Introduction of MEMS

Tokyu Community Corporation was selected to be an MEMS
aggregator as an energy management service provider by the
Ministry of Economy, Trade and Industry. It is adopting MEMS
(condominium energy management systems) and bulk highvoltage electricity receiving services (a type of energy-saving
system) in the condominiums that it manages. These systems
were introduced for approximately 13,000 housing units during FY2013 as part of efforts to reduce energy use at existing
condominiums.

● Light-Down (i.e. Lights-Off) Campaign
The Group takes part in the CO2 Reduction / Light-down(i.e. lights-off) Campaign being run by the Ministry of theEnvironment, and we will try to turn off lights as much as
possible during this campaign.

When lights are on

When lights are off● Initiatives Implemented in Cooperation
Private space

Electric power company

WEB

Smart meter

Bulk purchaseof electricity●●

Visuallzation of power use
Checking the electricity feeds

TVAir
conditioner

ReceiverLighting
equipment

Smart phone

Tokyu Community
POINT 1

Setting energy data and tagets with a smart phone

POINT 2

Remote control by a smart phone

POINT 3

Monitoring and notification service

Equipment installed in common space
Condominiums

with Customers

The Tokyu Fudosan Group is also fostering CO2 emissions
reduction initiatives in cooperation with customers.
At the commercial facilities of Tokyu Land Corporation, we are
implementing the Ecomaki project aimed at giving people theopportunity to feel more familiar with environmental activities
and social contribution
activities. During FY2013,
we conducted water
sprinkling with tenants toallow visitors to feel cooler.

Conceptual diagram for the bulk purchase of electricity and MEMS
Water sprinkling at Tokyu Plaza Akasaka● Use of Renewable Energy
The Tokyu Fudosan Holdings Group uses renewable energy
such as solar power and wind power in a variety of businesses.
Solar power generation systems have been introduced toresort facilities, specifically to the Palau Pacific Resort andTokyu Harvest Club Atami Izusan & VIALA. In addition, at thecommercial facility Tokyu Plaza Omotesando Harajuku, twowind turbines have been
installed on the rooftop to
foster the use of naturalenergy.

Tokyu Harvest Club Atami Izusan & VIALA

VOICE
Mr. Yuto Yonemistu
Hooters Akasaka
A tenant in Tokyu Plaza
Akasaka23

Tokyu Fudosan Holdings CSR Report 2014–2015● Development of a Mega Solar Project
Tokyu Land Corporation is constructing and conducting project
supervision for a mega solar project (large-scale solar power
generation plant) that is located on a former golf course in
Mitoyo City, Kagawa Prefecture through a joint venture. Solar
power generation panels capable of producing 10MW andsupplying approximately
3,500 general householdswith power are being
installed in an aim tolaunch operations inAugust 2015.
Mega solar project in Kagawa Prefecture

We participated in an environmentally-friendly water sprinkling project
We participated in a water sprinkling project as part of our environmental activities. By
saying hello with a friendly greeting while sprinkling water, our staff members brought
joy to people passing by. Tokyu Plaza Akasaka was renovated last year to make it more
green, and these renovations have been well-received by customers, with some customers
commenting that the greener atmosphere feels more bright and colorful. We hope tocontinue to bring happiness to many people through services at our stores and voluntarysocial services.

Special Feature /Stakeholder Dialogues

Biodiversity Conservation
1. We will grasp the relation between our operation
and biodiversity.

Tokyu Homes Corporation promotes fair wood procurement
based on its Lumber Procurement Policy established byincorporating the relevant international procurement
standards. The company makes wood-related environmental
Environmental impact assessment
risk assessments
associated with wood (made on Millcreek
receiving support
North American-style homes)
from FoE Japan,
Relatively low environmental impact
an international
2.4%­f loorenvironmental NGO, Plywood
Low environmenboards, shelf boards,
tal impact
kitchen cabinets
and continues to
82.8%
conduct improvement Relatively high environmental impact
Lumber, laminatedactivities based on the 14.8%
wood, TJI, LSL, structural
plywood boards
Bedding,
woodensashes,assessment results.
moldings, doors and windows,

2.We strive to minimize the effect of the operations
on biodiversity.
3. W e strive for sustainable use of biological resources.

●F orming Ecological Networks through Green-

ing and Implementing Ecosystem Studies◆ Awards and certification

Cooperation with Customers
Green Connection Project

The Group has implemented the Green Connection Projectin cooperation with customers since 2011. As reuse cycle has
been formed in which forests are conserved based on the useof the Group’s products and services, wood produced in usedin our business, and products are provided to customers once
more. During 2014, further efforts weremade to use timber from conserved
forest, for examples as the construction
materials for the Shin Aoyama Tokyu
Building and original stationary for Tokyu
Hands, Inc.

Japanese white-eye
Original stationery using timber

In recognition of the biodiversity conservation
efforts of the Omohara Forest at Tokyu Plaza
Omotesando Harajuku, we received the
Nihon Keizai Shimbun Award in the Rooftop
Garden Section of the 12th Rooftop, Wall,and Special Space Greening Technology
Competition. Furthermore, in February 2014,
Business Innovation in Harmony with Nature
and Community Certification was first acquired
from the Association for Business Innovation in
Harmony with Nature and Community (ABINC)
that assesses initiatives such as land use that
contributes to biodiversity conservation.

In November 2013, Branz City Miyakojima
Tomobuchi-cho was awarded with theConsultants of Landscape Architecture in Japan
Kansai Division Award in the Landscape Divisionof the 3rd Green Community Building Award.
The award was received in recognition of thecreation of a local landscape that connects
the city and housing, inside and outside, andpeople and nature at Branz City Miyakojima
Tomobuchi-cho, as well as the excellent design
characteristics at this site.

Futako Tamagawa Rise acquired the
top AAA rank for JHEP Certification
The Futako Tamagawa Rise (Second Phase)
integrated commercial and residential complex
that is a joint venture with Tokyu Corporationacquired the top rank (AAA) for JHEP
Certification, which is Ecosystem Conservation
Society - Japan’s system for certification of
biodiversity assessments. We will develop thebuilding’s roof garden into an open spacecontaining water and greenery as a large-scaleroof garden with features such as a vegetablegarden area and a killifish pond as we aim tocreate a community that is in harmony withthe abundant natural environment in thesurroundings.

Tokyu Fudosan Holdings CSR Report 2014–2015

Management
Structure

Branz City Miyakojima Tomobuchicho awarded with Green
Community Building Award

Employment
and Labor Practice
Initiatives

Awards and certification in recognition of the activities of Tokyu
Plaza Omotesando Harajuku

Shin Aoyama
Tokyu Building

Environmental
Conservation
Initiatives

Seven-spot ladybug● Forest Conversation Initiatives in

Local Community
Initiatives

Ecosystem study

exterior foundations, solid wooden（As of March 31, 2014）­f loorings, plywood fl­oors

Customer
Satisfaction
Initiatives

By actively developing green spaces for various buildings
and facilities including condominiums, office buildings, andcommercial facilities, the Group is working to form ecologicalnetworks that are linked with green areas in the surroundings
and to give consideration to biodiversity.
At the condominium Branz City Shinagawa Katsushima,
we contribute to local biodiversity conservation by regularly
conducting ecosystem studies on the surroundings anddeveloping green spaces through the cultivation of plants thatwill attract living organism in the large garden at the site inorder to form green networks linked to the surrounding area.
In addition, at the roof terrace garden named Omohara
Forest at Tokyu Plaza Omotesando Harajuku, we conduct
regular studies on living organism throughout the year inorder to gain an understanding on the living organisms ingreen spaces there. During 2014, we newly confirmed pigmy
woodpeckers, thrushes, and black swallowtails, and sparrows
nesting behavior was seen in a birdhouse.

Project to Support
Recovery from the Great
East Japan Earthquake● Mitigating the Impact of our BusinessSpecial Feature /Employee Roundtable◆ Biodiversity Policies

24● Preservation of Endangered Species● Environmental Education Activities

Efforts are made to protect endangered species at the resort
facilities operated by Tokyu Resort Service Corporation.
At the Grandeco Resort in Fukushima Prefecture, we hold
events to observe the rare chestnut tiger butterfly in which
participants conduct marking to record the movement of thechestnut tiger butterfly. These movement records are thenmade public on our website.
At Ishitaku Exterior, Inc. efforts are made through golf course
management to maintain and improve course scenery while
preserving precious plants that are endangered species.

The Honeybee Project is conducted by Tokyu Land Corporation
for the purpose of ecosystem preservation and environmental
education. During 2014, neighborhood children were taught
about the environment through the observation of honeybees
and watching honey collection on the rooftop of a building
owned in Ebisu.
At the resort hotel Palau Pacific Resort in the Republic of Palau,
we have broadly contributed to environmental preservation in
Palau through the sponsorship of educational events on dugongpreservation, the implementation of guided nature tours, andefforts to have the beach in front of the hotel designated as amarine life preservation zone by the State of Koror in Palau.

Chestnut tiger butterfly
Environmental education to children
through honeybees

Honey collected in Ebisu

Energy Saving● Reduction of Waste● Waste Reduction through Remodeling

Toward the creation of a recycling-oriented society, the Tokyu
Fudosan Group is fostering the reuse of resources and reducing
the generation of waste, while striving to prolong the life ofhouses and other
Generation of waste
facilities. In FY2013, (1,000 tons)
1,0000
we increased the
7,279
8,000
generation of waste
6,770
6,448
6,000
by about 13% from4,000
the FY2011 level.

Through the Kurashi Up Green whole-residence regeneration
system of Tokyu Homes Corporation, we have achieved
residences that are friendly to the global environment throughthe use of good parts of current homes such as foundationand pillars, which reduces construction waste by approximately
90% compared to rebuilding.
In addition, Tokyu Resort Service
Corporation is conducting the salesof vacation homes that have been
seismically diagnosed and guaranteed
and also ecologically remodeled
under its REFORTH program.

2,000
0

2011
2012
2013（FY）*T otal for 46 office buildings andcommercial and resorts facilities● Efforts to Reduce Waste
Tokyu Livable, Inc. has adopted confidential document
collection boxes in an effort to prevent information leakage,
recycle, and save resources. Tokyu Hands, Inc. has made efforts
to reduce the number of disposable bags used since FY2012
in cooperation with its customers. Furthermore, at Tokyu Stay
extended-stay hotels operated by Tokyu Relocation Co., Ltd.
efforts have been made to
reduce waste by only providing
the required amount of
amenities such as toothbrushes
at the front desk.
Efforts to reduce disposable bags

25

Tokyu Fudosan Holdings CSR Report 2014–2015● Garbage Composting in Palau
The resort hotel Palau Pacific Resort in the Republic of Palau produces waste including leftover food and cardboard boxes everyday. Because the average temperature in Palau is stable at 28 to
29 degrees Celsius, this makes it suitable for composting. The
compost waste disposal facilities in the State of Koror are used
for the hotel’s waste so that it can be reduced to 1/3 its volume
and turned into compost through natural decomposition.

Palau Pacific Resort

Compost waste disposal facilities

● Reduction in the Use of Water
In FY2013, the Tokyu Fudosan Group achieved an
approximately 11% reduction in water use from the FY2009
level by such measures as introducing water-saving equipment.
Use of water by the Tokyu Fudosan Group

actively using mountain groundwater.
At Tokyu Harvest Club Hotel Harvest Hakone Koshien and
VIALA Hakone Hisui, efforts are also being made to use water
effectively based on the concept of harmony with nature, forexample, through the reuse of underground spring water fromthe premises.

Special Feature /Employee Roundtable(Unit: million m3 )Special Feature /Stakeholder Dialogues

Conservation of Water Resources

1.5
1.0

1.10

1.05

2009

2010

0.93

0.96

2011

2012

0.97

0.5
0

2013 (FY)* Total for 47 office buildings and commercial and resorts facilities● Use of Rainwater and Groundwater
The Tokyu Harvest Club Atami Izusan & VIALA was opened asa resort hotel in harmony with nature in 2013. In addition toproactively implementing greening activities, efforts have also
been made to conserve water resources through the adoptionof water-saving toilets and reducing the use of tap water by● Treatment of Toxic Chemicals

and Enjoyable Manner at Home

Qualification

Tokyu Homes Corporation considers response to asbestos
that causes a significant impact on the human body to be an
important issue, and it conducts special asbestos education forpeople involved in handling asbestos. At the special asbestos
course that was conducted in July 2014, a workshop was heldon the toxicity and handling of asbestos.

● Implementation of Programs to

Promote HealthAt the resort facility Tokyu Harvest Club Atami Izusan & VIALA,
we hold yoga lessons that all of our guests are welcome toparticipate in. This is an initiative aimed at both promoting thehealth of guests and providing them an opportunity to come intouch with nature.

Employment
and Labor Practice
Initiatives
Management
Structure

Tokyu Sports Oasis, Inc. provides and offers healthy lifestyles.
With the participation of Papaya Suzuki and the creative unit
Shiodome Innovation Studios, we have developed a dance DVD
and specialized mat that allow people to get in shape enjoyably
while dancing. In the future, we will continue to make exercise
products that enablepeople to continue
exercising in a safe,
secure, and enjoyablemanner by leveraging
the know-how wehave accumulated.

●A cquisition of Asbestos Handling

Environmental
Conservation
Initiatives●P romoting Health in a Safe, Secure,

The Tokyu Foundation for Better Environment (Public Interest
Incorporated Foundation) works to improve the environmentof the Tama River area by conducting surveys of the TamaRiver and its basin, supporting environmental activities, anddisseminating information.

Local Community
Initiatives

At the Tokyu Fudosan Group’s office buildings, commercial
facilities and resort facilities, toxic chemicals are appropriately
managed and disposed of in compliance with the related laws
and regulations.
For CFCs used in air conditioners as coolants and PCBs
contained in electric equipment, we strictly ensure legal
treatment and disposal to prevent any leaks or emissions.
We make timely checks for the presence of asbestos and soil
contamination, implement necessary measures, and ensure
appropriate management on a case by case basis.

the Tama River and its Basin

Customer
Satisfaction
Initiatives

Healthcare●E nvironmental Conservation of

Project to Support
Recovery from the Great
East Japan Earthquake

Tokyu Harvest Club VIALA Hakone Hisui that uses spring water

The Tokyu Harvest Club Atami Izusan & VIALA
where guests can experience yoga

Promoting enjoyable health maintenance at home

Tokyu Fudosan Holdings CSR Report 2014–201526

Employment andLabor Practice Initiatives
Basic Stance

The Tokyu Fudosan Holdings Group aims to establish energetic workplaces that allow
each and every employee to perform to the best of their ability and work in a lively
manner in order to improve customer satisfaction and corporate value.

Development and Utilization of Human Resources●H uman Resource Development andTraining

The Tokyu Fudosan Holdings Group considers employees tobe ”human assets” rather than ”human resources.” In otherwords, the Group views employees to be assets that are
directly linked with corporate value and profits. With a view
to turning each employee into a value producer, Tokyu Land
Corporation (TLC) conducts human resource development
focused on a training program that has four training stages
for employees, each of which lasts for five years, and provides
them with training to help them acquire necessary skills as they
advance from the initial stage (first five years in the company)
through to the fourth stage. In addition, self-development
programs have also been actively introduced that allow each
employee to select programs that would be useful for theirown career development, including support for the acquisitionof qualifications.Specifically, there are various forms of career
support training programs in anticipation of the next job level,
including fifth year career training, tenth year career training,
and assessment training for management positions, as wellas theme-based training such as business skill training, logicalcommunication training, and legal seminars. Furthermore,programs such as English training are available for employeesthat want to brush up their skills in these areas in line with theGroup’s focus on the expansion of its business overseas.

● Improving Technical Capabilities andService Quality

Tokyu Community Corporation conducts introductory
training through classroom lectures and practical training
when people enter the company in an aim to develop highquality management employees and operations employees
knowledgeable of construction equipment. Employees
are assigned to condominiums after learning about topics
such as condominium equipment and business manners
and conducting practical work training at a specialized
condominium management training center equipped with thelatest equipment.

Outside the Condominium Life Training
CenterInside the Condominium Life Training Center● Personnel Rotation Program
TLC implements a planned personnel rotation program
targeting young employees whose years of service are below
around nine years, aiming to eventually develop them into
human resources who can manage the company with a broad
understanding of its business. Having an interview with Human
Resources every years, in principle, employees are allowed
to experience at least two kinds of business and jobs during
about nine years after joining the company, consideration their
desire. This program enables the company to assess employees’
aptitude for multiple jobs at an earlier stage of their career
and to develop human resources who can conduct business
operations from not only their own sectional but also a crossorganizational viewpoint.

Outline of the training program implemented by TLC

27

Years of service

First to ninth years

10th to 15th years

16th year onwards

Rank

General employees

Managers

Executives

Skill-up programs (input)

Marketing
Finance
Logical communication
Accounting
Career development
Legal seminars
Financial seminars

Information gathering
Information analyzing
Risk assessment
Hypothesis formation and verification
Assessments

Strategy formulation
Business creation
Business management skills
Training on evaluation skills

Performance goals (output)

Wide-ranging experience

Improvement of specialized skills

Improvement of management skills

Tokyu Fudosan Holdings CSR Report 2014–2015

The Tokyu Fudosan Holdings Group states“ Respect humanrights” in the Code of Conduct and encourages individual
employees to give due consideration to human rights in theiractivities. The Group respects basic human rights in compliancewith the Universal Declaration of Human Rights adopted by theUnited Nations as well as with the local laws and regulations
implemented in the regions where it has bases. The Groupalso takes steps to prevent discriminatory behavior and speech,
sexual harassment and power abuse while making efforts
to respect the diverse values, individuality, and privacy of
individuals. TLC holds a training seminar for all new employeeson the theme“ Issues Surrounding Companies and Human
Rights,” so that they can have a grasp of human rights issues.

Tokyu Livable, Inc. has established the Diversity Promotion
Division in an aim to create an environment that encourages theactive employment of women, seniors, foreigners, and people
with disabilities and to increase the rate of female managers
to 10% by FY 2018. A Career Support Re-employment System
was established in April 2014 that enables the continued
employment of employees that fulfill certain internal standards
until age 70 if they wish to remain employed.
In addition to promoting the proactive use of female
employees, the Group will actively work towards creatinga workplace that can take advantage of the abundant
experience and personal connections of senior employeesthat are expected to increase in the future so that they can beeffectively used in the organization.

VOICE
Hiyoshi Partner OfficeDistribution Business
Department, Sales Support
Division Tokyu Livable, Inc.

In the past, I had difficulty in finding childcare facilities to which I could entrust mychildren on weekends and holidays when I had to work on these days, but this was
solved with the opening of the in-house childcare facility named“ Livable Kids Room.”
Because these facilities are open until 20:00, this means I am able to pick up my children
in time. I also feel reassured in keeping my children there due to the high quality of thecare. The children also seem to look forward to using the facility on holidays when I
have to work. Thanks to this support, I can continue working without any concerns.

Customer
Satisfaction
Initiatives

Emi Nozawa

Using in-house childcare facilities to achieve a balance
between childcare and work

Project to Support
Recovery from the Great
East Japan Earthquake●P roactive Use of Female Employees

Special Feature /Employee Roundtable●R espect for Human Rights

Special Feature /Stakeholder Dialogues

Promotion of Diversity

Local Community
Initiatives

Achievement of Work-Life Balance●E nhancement of the Support System for●O btaining Approval for the Use of

The Tokyu Fudosan Group has been implementing a variety
of measures to provide employees with diverse work style
options. TLC revised its childcare support system in 2012 toallow employees to take childcare leave for a longer period(the maximum period of until the child becomes one and a halfyears old was changed to until the child becomes two years
old) as part of efforts to improve the system to make it more
supportive of childbirth and childcare. Tokyu Hands, Inc. offers
exemption from overtime work to employees with children who
are third graders at elementary school or younger, and allows
employees with family members who need nursing care not towork overtime and choose their working hours. Tokyu Sports
Oasis, Inc. is also fostering the flexible use of human resourcesby enabling employees to take childcare leave until the childbecomes three years old, work three hours shorter per day forsix months after returning to work, and apply to the Childcare
Employee System to choose their working hours until the child
graduates from elementary school.

The Tokyu Fudosan Group is working to acquire the ”KURUMIN
Mark” (the Certified for Next Generation AccreditationMark). This mark is awarded to a company who has strongly
committed to supporting the development of next generations.
This certification is obtained by meeting the certification
criteria such as fostering a better work-life balance throughthe establishment and improvement of necessary systems andawareness-raising among employees. Specifically, it encouraged
male employees to take childcare leave, established a system
to allow employees to accumulate expiring annual leavedays to use them to support childbirth by their spouses or
to give nursing care to their family members, and also urged
employees to take paid holidays
based on an action plan. Currently,
Tokyu Land Corporation, Tokyu
Community Corporation, Tokyu
Livable, Inc., Tokyu Hands, Inc., Ewell,Inc., and Tokyu Sports Oasis, Inc. havealso acquired the certification.

Childcare and Nursing Carethe ”KURUMIN Mark”

Environmental
Conservation
Initiatives
Employment
and Labor Practice
Initiatives
Management
Structure

Kurumin Mark

Tokyu Fudosan Holdings CSR Report 2014–201528

●S upport to Volunteer Activities●W ork-Life Design

TLC has a Volunteer Leave System to encourage employees toparticipate in activities to support recovery from the Great East
Japan Earthquake. Under the system, employees are allowed
to take paid holidays for up to five days per year and given acertain amount of subsidy to cover the participation costs. Also,
for other volunteer activities, such as social welfare and environmental conservation activities, the company has a system toallow employees to use part of the accumulated annual leave
to participate in the activities.

Based on the work-life design concept that aims to create
mutual synergies and build up reciprocally beneficial
relationships between the company and employees byencouraging employees to design both their work and private
lives on their own initiatives.
For example, the company has designated every Wednesday
as“ No Overtime Day” and established a Commitment Leavesystem, under which each employee submits an annual plan
to take at least seven paid holidays during the year at the
beginning of that year. This system is designed to provide
employees with enough time to refresh and develop themselvesin addition to resting their bodies, thereby helping them maketheir work and private lives compatible and liberate themselvesfrom mental pressure.

Improving the Health and Motivation of Employees●H ealth Examinations for Employees

and Mental HealthAll employees of TLC undertake health examinations every year
and also receive secondary examinations and interviews by
health nurses depending upon the checkup results. Moreover
employees whose overwork hours have exceeded the in-house
criteria are provided with detailed health check services.
For the mental health of employees, TLC has introduced
an employee assistance program (EAP) implemented by an
external health organization, which is available also to familiesof employees. Users of the program can ask for professional
advice even on problems
not related to work,
such as those regardingchildcare and nursing care.
Furthermore, employees
take an annual test to
check their mental healthUser instruction card for the mental healthstatus and stress level.
care consultation service●K usanone Project
The Kusanone Project is the name of an initiative aimed
at fostering communication among about 17,000 Group
employees in a bottom-up manner. The project was launchedduring FY 2012 with the aim of establishing a strong corporategroup with employees able to provide customers with better
products and services by deepening understanding andcommunication among themselves. By fostering mutual

understanding among employees andworkplaces through the holding ofsports events for employees, such asgolf lessons and marathon relay races
and the Group newsletter Kusanone
and a special website for the project,
the Group aims to nurture the creationof a bright and open corporate
culture.
Group newsletter Kusanone●K nowledge Forum and Knowledge Café
The Tokyu Fudosan Holdings Group has been holding inhouse seminars under the title ”Knowledge Forum” to help
employees improve work motivation, reform corporate culture,and increase knowledge through interchanges with advanced
companies.
The company invites top runners in various fields to speakat the seminars to share their experience and findings with
employees. In addition, the Knowledge Cafe has been held
since FY 2014 with the aim of promoting mutual understanding
within the Group. We
invited leaders in thefield from each Group
company well-versed
in each theme to share
information on businessand the topics discussed.
Knowledge Forum being held

29

Tokyu Fudosan Holdings CSR Report 2014–2015

Special Feature /Stakeholder Dialogues

Management Structure
Basic StanceSpecial Feature /Employee Roundtable

To continue to be a corporate group trusted by society,
the Tokyu Fudosan Holdings Group has been increasing the transparency
and efficiency of Group management, while enhancing its corporate
governance and compliance.

Corporate Governance● Internal Control System

Environmental
Conservation
Initiatives

Corporate governance system

Local Community
Initiatives

Tokyu Fudosan Holdings Corporation is fostering its internal
control system under the leadership of Tokyu Fudosan HoldingsGroup. The holding company makes resolutions for theGroup’s appropriate business operations at the meetings of theBoard of Directors, promotes the improvement of the related
systems, and regularly checks progress to ensure compliancemanagement.
To ensure the independence and fairness of internal auditing,
we have also established the Internal Audit Department,
thereby building up a scheme to carry out and manage internal
audits on Tokyu Fudosan Holdings and its subsidiaries and asystem to examine and evaluate the legality and rationality ofour business operations and foster their improvement.

Customer
Satisfaction
Initiatives

Group management is conducted by Tokyu Fudosan HoldingsGroup, while operations are conducted by each operatingcompany. The Board of Directors functions as a supremedecision-making body second to the General Meeting of
Shareholders, and makes decisions on the management policies
and other important issues related to business operations. The
Board also supervises the execution of duties by the directors.
The Board members meet monthly in principle, and also haveextraordinary meetings as necessary.
Statutory auditors attend the Board meetings, interview
the directors, review important documents, and check thefinancial situation. Through these activities the auditors
correctly assess the corporate status to effectively carry out
audits on the business operations of Tokyu Fudosan Holdings
and its subsidiaries as well as on the execution of duties
by the directors. Of the four statutory auditors, three areappointed from outside the company to ensure managementtransparency.
We seek to create optimal corporate governance frameworks
for efficient and sound Group management, and for this reason
a Group Management Committee has been established for thereview body for important plan proposals and implementation

proposals, and an Executive Officer System had been
introduced with the aim of improving management efficiency
and accelerating decision-making processes. Furthermore, anAdvisory Board composed of six people has been establishedwith the aim of receiving broad and beneficial advice andrecommendations for external experts in consideration of
the customer's perspective and social issues. We are actively
working to make management more transparent andunderstand the needs and expectations of society.

Project to Support
Recovery from the Great
East Japan Earthquake●G overnance System

General Meeting of Shareholders
Appointment / dismissal

Appointment / dismissal

Board of Directors

Auditing
Auditing

ReportingInterviews, etc.

Board of Statutory
Auditors
Support

Office of Statutory
Auditors

Chairman and Representative Director

Employment
and Labor Practice
Initiatives

Accounting Auditors

ReportingAppointment / dismissal

President and CEOGroup Management Committee

Internal Audit Department
Internal auditing

Internal auditing

Instructions/Discussions and reportingof important issues

Management
Structure

Discussions andreporting ofimportant issues

Advisory
Board

Each department

Reports, consult and instructions

Each Group company

Tokyu Fudosan Holdings CSR Report 2014–201530

Compliance
The Tokyu Fudosan Holdings Group has the Tokyu Fudosan
Holdings Group CSR Promotion Committee as the core of its
compliance system and ensures compliance management inline with the Tokyu Fudosan Holdings Group Code of Conduct.
Moreover the Group has the Tokyu Fudosan Holdings Group
Compliance Manual, which makes specific explanations about
each item of the Code to help employees achieve compliance.
Furthermore, employees are regularly trained on compliance toincrease their awareness.

raising programs, employees are educated on the Tokyu
Fudosan Holdings Group Code of Conduct and on compliancerelated problems, laws and regulations at Group companies
including TLC, Tokyu Community Corporation, and Tokyu
Livable, Inc. Moreover, examples of compliance incidents facedby other companies are posted on signboards monthly to warn
employees. Other measures implemented by the company tostrengthen legal compliance include holding a regular in-house
legal consultation meeting, making better use of the corporate
lawyer, and providing employees with access to information on
the enactment and revision of relevant laws and regulations.

●A wareness-raising Measures●P rovision of Helpline Services

Each Group company has established the complianceprograms, plans the specific activities to be conducted under
the programs in the fiscal year, and provides directors, generalemployees, contract employees, and also temporary staff
with compliance training on a regular basis. In FY 2013,
the company held a total of four compliance seminars for
employees, based on themes including social media, the misuseof dominant bargaining positions, and customer support. In thecompliance e-learning program, which is one of the awareness-

The Group has its own Compliance Helpline Counter (awhistleblowing system) to prevent and rectify incompliance,
including frauds and the violation of laws and regulations.
The Group also makes an external compliance helpline service
counter provided by lawyers available to employees, so thatthey can easily ask for advice regarding compliance issues.

●G overnance System●P olicy for Anti-social Forces
The Group clearly states, ”Never connect with anti-social
forces” in its Code of Conduct. Based on this policy, we standfirm against any demands from anti-social forces based on
close cooperation with the police, lawyers and other externalorganizations. In this regard, TLC has set the preventive
measures and other practical procedures in the Guidelines for
Anti-social Forces and the Anti-social Forces Policy Manual,and employees are educated on the issue as part of theircompliance training.

Compliance training

Tokyu Fudosan Holdings Group Code of Conduct
1.Compliance withLaws and Regulations
and Fair Trading nsure compliance with●E

applicable laws andregulations.
 nsure best practice in●Ematerial procurement andfair trade.
 nsure compliance with●E

fiduciary responsibility inthe execution of duties.
● Never connect with

antisocial forces.

2.Ensuring Customer
oriented Awareness● Identify customer needs

and develop products tomeet their needs.
 rompt and dedicated●P

response to customers’comments and requests.
 ustomers’ safety and●Csecurity comes first whenproviding products andservices.
 rovide a suitable and●Pappropriate explanationand marketing of our
products and services.

3. Suitable Executionof Duties

4. Proper Managementof Information

5. Ensuring Good Faith
in Business Conduct

 perate appropriate●O
duties, keeping concepts of
document and information”speed” and ”evolution” inmanagement systems.
mind.
 roper management of●P● Nurture organization
confidential informationand compliance with
culture of placing emphasis
confidentiality obligation.
on ”Collective wisdom.”

 reserve corporate assets.
●P● Responsible execution of● Take advantage ofcombined strength of thecorporate group.
● Ensure proper decision

making process.
● Proper management ofrules.
● Proper negotiations withbusiness associates.

31

Tokyu Fudosan Holdings CSR Report 2014–2015

 rohibit insider trading.
●P imely and appropriate●T

information disclosure andPR activities.
● Internal control to ensure

proper accounting andfinancial reporting nsure a robust, safe,●Eand comfortable working
environment.
 espect human rights.
●R ontribution to society●Cand consideration of theenvironment.
 easonable business●Rentertaining and gift-giving.
 lear distinction between●Cbusiness and personalmatters.

The Tokyu Fudosan Holdings Group has established the
Basic Regulations on Risk Management to manage risks in
a comprehensive and systematic manner, and it has alsoestablished a system to execute a cycle of plan, do, check andact (PDCA cycle) to identify and manage risks within the Group.
TLC examines and manages project specific important risks
based on the results of deliberations made by the Management
Committee. At the same time, the Tokyu Fudosan Groupsystematically fosters risk management across the Groupthrough the Group CSR Promotion Committee.

In the event of emergencies that could cause serious damage
to the Group, such as disasters, the Tokyu Fudosan HoldingsGroup will make appropriate responses based on the Emergency
Response Provisions, including distributing information andmaking decisions as necessary to minimize damage. The
Group also prepares for disasters through the establishmentof the Emergency Response Basic Manual and other individual
manuals created to deal with various risks. Moreover theGroup is preparing business continuity plans (BCPs) to ensure
the business of each
operating company
is not interrupted,
while also providing
employees with training
on cardiopulmonary
resuscitation (CPR).
CPR drills●P rohibition of Insider Trading

Tokyu Fudosan Holdings Corporation formulated theInformation Management Provisions to ensure the appropriate
treatment of information in its business operations. Based on
the provisions, the company is fostering information sharing toincrease business efficiency, preventing the leakage of secrets,and disclosing information in an appropriate manner.
As for electronic information, the company has set the rules
to be obeyed by directors and employees based on the basic
policy on information security, including the rules on themonitoring of employees’ access to information by information
managers and on the use of computer terminals.

Tokyu Fudosan Holdings Group has set rules, Provision of
Insider Trading Prohibition, to prevent the illegal insider tradingof financial instruments and make all employees aware of therules.

The Tokyu Fudosan Holdings Group works to dispatch
information to shareholders and investors in a fair, accurate
and timely manner. We comply with the related laws andregulations, and proactively disclose information about
our management strategies and financial position to help
stakeholders have a broader understanding of the Group’sbusiness activities. Tokyu Fudosan Holdings Group received theInternet IR/Excellent Company Award 2013 from Daiwa Investor
Relations (Daiwa Securities Group) and also won a bronze prizein the Gomez IR Site Ranking 2014.

Internet IRඃ⚽㈹Internet IR
ඃ⚽㈹





Internet IR
ඃ⚽㈹



Management
Structure

Daiwa Investor Relations Internet IR/
Excellent Company Award 2013

Employment
and Labor Practice
Initiatives

Each Group company develops policies, regulations, andmanuals concerning the protection of personal information
to ensure compliance with the related laws and regulations.
Training is also conducted with employees to increase theirawareness of handling personal information. Also, TLC chooses
the companies to which it entrusts the treatment of personal
information with due care and monitors the treatment of theinformation by the selected companies to foster information
safety. Tokyu Community Corporation, Tokyu Livable, Inc.,
Tokyu Relocation Co., Ltd., and Ewel, Inc. have obtained
approval to use PrivacyMark, which provides a proof that thesecompanies are safely managing and appropriately protecting
personal information.

● IR Activities

Environmental
Conservation
Initiatives●P rotection of Personal Information

Local Community
Initiatives● Information Management System

Customer
Satisfaction
Initiatives

Information Management and Disclosure System

Project to Support
Recovery from the Great
East Japan Earthquake●D isaster Control System

Special Feature /Employee Roundtable●D ay-to-Day Risk Management

Special Feature /Stakeholder Dialogues

Risk Management System

Bronze prize in the Gomez IR
Site Ranking 2013

Tokyu Fudosan Holdings CSR Report 2014–2015

32

Tokyu Fudosan Holdings Group Overview
Corporate
Profile(as of March 31, 2014)

Holding Company
SystemCorporate name: Tokyu Fudosan Holdings Corporation President & Representative Director: Kiyoshi Kanazashi
Establishment: October 1, 2013

Capital: 60,000 million yen

Headquarters: Shin-nanpeidai Tokyu Bldg.,

Website: http://www.tokyu-fudosan-hd.co.jp/english/index.html

Dogenzaka 1-21-2, Shibuya-ku, Tokyo

As a pure holding company, Tokyu Fudosan Holdings Corporation makes and implements management strategies for the entire
Group, appropriately allocates managerial resources, fosters the creation of opportunities to increase synergy effects between thebusinesses conducted by the Group, and promotes cooperation across the Group. Under this holding company, each operatingcompany conducts business in line with the management strategies, flexibly promotes business expansion based on the delegationof responsibility, and grasps new business opportunities by strengthening mutual cooperation, with the goal of improving thecorporate value of the entire Group.

■ Tokyu Fudosan Holdings Group

Tokyu Fudosan Holdings Corporation

Tokyu Land Corporation(TLC)

Tokyu Community
Corporation

Tokyu Livable, Inc.

Tokyu Hands, Inc.

(Consolidated subsidiaries)(Consolidated subsidiaries)(Consolidated subsidiaries)(Consolidated subsidiaries)

Tokyu Homes Corporation

Community One Co., Ltd.

ELLE-Staff Corporation

Hands Lab Inc.

Tokyu Relocation Co., Ltd.

Marimo Community Co.Ltd.*

Tokyu Livable Staff Corporation

Tokyu Sports Oasis, Inc.

Yoko Buill System Co., Ltd.*

Livable Asset Management Inc.

Ishikatsu Exterior, Inc.

TOKYU BLDG. MAINTENANCE

Livable PA Co., Ltd.

Ewel, Inc.

KANSAI TOKYU BLDG. MAINTENANCE

Tokyu Livable (Shanghai) Inc.

Tokyu Land Capital Management, Inc.

SHONAN COMMUNITY

Tokyu Livable (Taiwan) Inc.

TLC Activia Investment Management Inc.

TS COMMUNITY CORP.

TLC Comforia Investment Management INC.

TC FORUM CORP.

Tokyu Land SC Management Corporation

YOGA District Heating and Cooling Co., Ltd.

Tokyu Resort Service Co., Ltd.

Shindai-Byoin Parking Service

Tokyu Resort Corporation

Dai-ichi Building Service Inc.

Tokyu E-Life Design Inc.

Tokyu Housing
Lease Corporation* The two companies marked with asterisks (*) areconsolidated subsidiaries of United Communities
Co., Ltd.

PT Tokyu Land Indonesia
other companies

Tokyu Housing Lease Corporation is scheduled to begin operations in April 2015.

Financial Data
■ Financial Summary (Consolidated)
Consolidated(Unit: ¥ billion)

FY2011FY2012FY2013Operating revenue

5,568

5,959

7,141

Operating income

501

520

614

Ordinary income

349

399

506

Net income

342

221

237

Total assets

17,44817,184

17,898

Total net assets

2,753

3,070

3,692

The financial data for FY2012 and before are based on TLC’s consolidated businessperformance.

33

Tokyu Fudosan Holdings CSR Report 2014–2015■ Breakdown of operating revenue by segment(consolidated)
7.0%

8.7%

1.3%

■ Real estate sales■ Contracted
construction

28.4% ■ Retail sales■ Leasing of realestate13.0%■ Property
management

12.3% ■ Facility operations■ Real-estate agents

17.8%■ Other businesses

11.5%

Third-party
Opinion

Masao Seki
Associate Professor,
School of Business Administration, Meiji University
Senior Advisor on CSR, Sompo Japan Nipponkoa Insurance Inc.

The effort that Tokyu Fudosan Holdings has put into its CSR
management has been very impressive; this effort is reflected in
the inclusion of Tokyu Fudosan Holdings in a leading international
Socially Responsible Investment (SRI) benchmark index. I sincerely
hope that, in the future, Tokyu Fudosan Holdings will continue tobuild on these achievements, striving for further improvement basedon a deepening of dialog with stakeholders.

1

Emphasizing commitment from senior management
and participation by ordinary employees

In the year that marked the establishment of Tokyu Fudosan
Holdings as a holding company – an important milestone for
Tokyu Fudosan – I was deeply impressed by the way that CSR was
positioned as an integral part of the management philosophy of the
new Tokyu Fudosan Holdings Group. The vision expressed by thesenior management, which stressed the importance of the Group’s
growth strategy and its CSR strategy as “two wheels on the same
bicycle”, was powerful and clearly expressed. There was a strong
sense that Tokyu Fudosan’s senior management is deeply committed
to using the new group structure to create further synergy from theinteraction between the group’s constituent elements, while also
strengthening the framework for using Tokyu Fudosan’s core businessto provide solutions to social issues. I was also very impressed by thecommitment to ongoing, long-term efforts to support the recoveryof those areas affected by the 2011 Great Eastern Japan Earthquake.
Besides the commitment to CSR by top management, the efforts
to get ordinary employees involved in the building of the group’s
vision for the future are also noteworthy. It is clear from the way
the CSR Report is written that it attaches due importance to thecompany employees who will be reading it, and aims to enhancetheir awareness of key issues and their enthusiasm for participating
in CSR activities.
It is my earnest hope that, in the future, Tokyu Fudosan Holdings
will continue to leverage its strengths – in terms of vigorous
leadership from senior management, and an ethos that encourages
active participation by ordinary employees – to face up to the
problems affecting Japan’s rapidly-changing society by steppingup the adoption of measures, in those areas where Tokyu Fudosan
Holdings is particularly strong (including community building andlifestyle creation), to help build a sustainable future.

2 Integrating the PDCA cycle with the reporting process
I believe that the key to building on the commitment from senior
management and active participation from ordinary employees thatwas outlined above so as to achieve
concrete results from a CSR perspectivelies in the management system. CSR
management needs to be put in place,and made to work effectively, by deciding what needs to beprioritized, by determining who needs to do what by when, andby establishing medium-term goals and annual objectives and thenmonitoring implementation status.
Viewed from this perspective, it has to be said that, after reading
the CSR Report, it is not readily apparent exactly how the content
relates to the PDCA (Plan-Do-Check-Act) cycle, in terms of how theindividual companies that make up the Tokyu Fudosan HoldingsGroup actually go about planning, implementing, evaluating andimproving their integration of sustainability into core business. It isalso not clear from the Report how the CSR Promotion Committee
operates, or how the ideas and suggestions put forward at employee
workshops are used to identify issues that the Group needs totackle. Rather than just outlining what measures the Group has put
in place over the past year, and what results it has achieved during
this time, it would be better if the Report could also disclose some of
the Group’s future goals in relation to CSR, and outline the progress
being made in regard to these goals and the framework andprocesses adopted to achieve them. By positioning the CSR Reportas part of the CSR management cycle, the Report itself can cometo play a more effective role in the implementation of CSR activities
within the Group.

3 Expanding the scope of the approach to human rights
This year’s CSR Report notes the efforts that Tokyu Fudosan Holdings
has been making to promote diversity within the Company, andits proactive measures to help female employees maximize theirpotential. However, given that disability is an important diversityrelated issue, it would seem that the Report should also outline thecurrent status of the Company’s employment of disabled persons,and discuss the issues involved.
A further point is that the perspective adopted in the Report’s
discussion of human rights is limited to the Company’s own internalsituation; there does not seem to be enough coverage of humanrights issues as they relate to other parts of the value chain and otherstakeholders. Globally speaking, the taking of steps in advance toprevent infringement on human rights, and the demonstrating ofrespect for human rights across all business areas, is very important
for a business enterprise. I hope that the Company will make
improvements in this regard in the future.

Third Party Opinion Acknowledgement
First of all, I would like to thank Professor Seki for his valuablecomments regarding the Tokyu Fudosan Holdings Group’s CSR
activities and CSR Report.
It is now just over a year since Tokyu Fudosan Holdings
Corporation was established as a pure holding company. We havebeen keenly aware of stakeholders’ expectations that we would takethe opportunity provided by the creation of the new frameworkto achieve greater synergy, and to fulfill our social responsibility
more effectively. In response to these expectations, CSR has been
positioned as an important management issue, and we consider it to
be of great importance that we contribute,
through our business operations, towards
dealing with society’s problems, such as thetrend towards smaller families and an aging
population, environmental problems, andYuji Ohkuma
Director, Senior Executive Managing Officer,
Tokyu Fudosan Holdings Corporation

the tendency for population to be concentrated in major cities while
rural areas gradually become depopulated.
In response to Professor Seki’s comments regarding therelationship between CSR activities and PDCA cycle management,
we will be striving to attain a higher degree of transparency in our
CSR Report by setting clear goals, monitoring the progress madetowards meeting those goals, and disclosing this information in an
appropriate manner.
With regard to the issue of respect for human rights, we do realizethat this is a very serious issue that is global in scope, and we will
be working to strengthen our approach to this issue from a broader
perspective, not only within the Company, but in terms of the entire
value chain.
In the future, we will be striving to make effective use of ourGroup’s resources and know-how in our CSR activities so as toensure that Tokyu Fudosan is viewed, by every member of society, asa well-regarded business group that plays a vital role in society. We
look forward to hearing more of Professor Seki’s comments on our
CSR activities in the future.

Tokyu Fudosan Holdings CSR Report 2014–201534