2012 and beyond
The Cultural Olympiad and its International legacy
March 2015
Nick McDowell
International Director, Arts Council England

A National Agency for Arts and Culture

ACE Ten year Strategy
Our Five Goals• promoting excellence• creating wider access• building resilience• encouraging skills and diversity• engaging children and young people

Investing £600 million a year in Arts andCulture = 110,038 million Yen

Political environment –influencing

Cultural Olympiad Timetable

2012National reachand theCreativeProgrammers
Global Rainbow, Cultural Olympiad.
Image: Lunabee (Creative Commons)Scale of Achievement•

13,006 performances and events•

621 productions and projects•

1,270 venues across the UK•

160 world and UK premieres•

200 commissions•

176 permanent art work•

18m Cultural Olympiad attendances and participation•

19.8m Festival attendances and participation•

80% of attendance was at free events•“Every street, alley and grassy knoll here will be alive...”• Los Angeles Times

Cultural Olympiad Income•LOCOG£33.7m•Arts Council•Legacy Trust

12.7
28.2

£36.3m£35.7m

•GLA

£4.6m

•Co Funding£16.1m•Total£126.6m

26.7
3.6

28.8
Legacy Trust
Great London Authority
Arts Council
LOCOG
Co FundingCultural Olympiad Funding by Region
East (18 Projects), £2,121,499 , 7%

National (15 Projects), £6,254,371 ,20%

East Midlands (59Projects), £3,305,092 ,11%

East (18 Projects)
East Midlands (59 Projects)
London (42 Projects)
North East (16 Projects)

Yorkshire (20 Projects), £1,250,313, 4%West Midlands (37 Projects),£3,086,866 , 10%

North West (17 Projects)
South East (38 Projects)

London (42 Projects), £5,991,721 ,20%

South West (44 Projects)
West Midlands (37 Projects)
Yorkshire (20 Projects)

National (15 Projects)

South West (44Projects),
North East (16 Projects),£3,139,741 , 10%South East (38 Projects) ,£1,266,961 , 4%
£2,376,510 , 8%
North West (17 Projects),£1,736,234 , 6%

Cultural Olympiad Spending by Artform

Combined (80 Projects), £6,631,309
Combined (80 Projects)

Visual Arts (86 Projects), £7,342,083

Dance (53 Projects)
Literature (14 Projects)
Theatre (80 Projects), £2,034,935

Music (29 Projects)
Dance (53 Projects), £4,099,214

Not Artform Specific (17 Projects)
Theatre (80 Projects)
Visual Arts (86 Projects)

Not Artform Specific (17 Projects),£5,729,350

Literature (14Projects),£1,894,562
Music (29 Projects),£3,131,841

Legacy for the United Kingdom•Large scale ambitious commissions and international artists•Art in unusual places and iconic venues (and pop up)•Sell cultural tourism nationally and internationally•Free opportunities for big crowds•Cross-genres and inclusive across culture, heritage, arts, creative industries•Digital partnerships•Disabled and deaf artists•Creating new partnerships and ownershipArt in unusual places

Circa/ I Fagiolini, How Like An Angel, commissioned byNorfolk & Norwich Festival and London 2012 Festival.
Film produced by Polyphonic Films Ltd.
Photo: Chris Taylor

Cultural Tourism

Tree of light, Oxford, 2012.
Image: Nick Serpell-Rand

London crowned world’s top tourist destination

Free Opportunities and mass participation

Sacrilege by Jeremy Deller,
College Green, Bristol.
Image: Kevin Clifford

Deaf and Disabled artists

Claire Cunningham, 12 : Candoco Unlimited by Candoco Dance Company
Photo: Rachel Cherry

Participation

All’s well that ends well - Globe to GlobeLearning for Future Host Cities•Starting with a clear vision of theend point•Securing leadership within thecultural sector and the OCOG

•Linking into key moments of theGames•One brand – including theregions•Flexibility to include venues withnon Olympic sponsors

Inside Out Dorset: Harmonic Fields
Artist: Pierre Sauvageot© Vincent Lucas, Inside Out/Activate

Ambition and international

Tanztheater Wupperthal Pina Bausch• Working with British Council topromote international exchange andexport• Building on the legacy of the London
2012 Olympic and Paralympicgames

Transform Brazil• Cultural exchange between UK and Brazil
leading up to Rio 2106
• Collaboration between Arts Council andBritish Council

Transform Brazil

The Cultural Export and Exchange Fund

Investing £18m from 2015-2018

‘Our international
policy approach will
focus on the key
principles of export
growth and culturalexchange,and the role playedby partnership inenabling us to deliver
our ambitions’Inside Out Dorset: Harmonic Fields
Artist: Pierre Sauvageot© Vincent Lucas, Inside Out/Activate

Partnership investment with the British
Council• Artists International Development
Fund• Re:Imagine India• Another geographical focus inpartnershipInternational Market development anddistribution• International Showcasing• International InboundTouring

Exceptional International Ideas
Exceptional Ides for International
Activity

The apparition of these faces in the crowd;

Petals on a wet black bough.

The Orbit
Anish KapoorThank you

www.artscouncil.org.uk