Toward a Beautiful Age

The Tokyu Group

Tokyu Land Corporation GroupCSR Report 2011 2012
Report Overview
Report Objective
This report has been compiled and published annually since fiscal
2009, for the purpose of informing our stakeholders of the TLCGroup’s CSR activities. This 2011 edition reviews progress of CSR
activities of the TLC Group as a whole and is organized by subjects
that we specifically wish to convey.

Tokyu Land Corporation is includedin the FTSE4Good Index, which
encompasses companies who arecommitted to their social responsibilities.

Intended Readers
The report is compiled for our customers, shareholders, investors, ourcompany executives and employees, suppliers, government
agencies, NPO/NGO, local communities where the TLC Group
conducts business activities, educational institutions, families of our
executives and employees, and other stakeholders of the TLCGroup of companies.

Scope of Reports
This report covers CSR activities of all major companies of the TLCGroup (* See P.7 and 8).

Reporting Period
Fiscal 2010 (from April 2010 to March 2011). Some data may bereferenced from other fiscal years.

References
Toward a Beautiful Age

The Tokyu Group“Sustainability Reporting Guideline (GRI, Third edition),” internationalguidelines for reporting sustainability.

Tokyu Land Corporation GroupCSR Report 2011 2012

Date of Publication3

December 2011

5

4

Contact12

6

1. BRANZ GARDEN Kami Saginomiya
2. Hands Cafe
3. Asakura Golf Club
4. Futako Tamagawa Rise Tower & Residence
5. Abeno Market Park Q’s Mall
6. Tanbara Lavender Park

1-21-2 Dogenzaka, Shibuya-ku, Tokyo 150-0043 Japan

Tokyu Land Corporation
PR/CSR Promotion Department
Corporate Planning Division
TEL : +81 (3)5458 0617
FAX: +81 (3)5458 4043

Top Message

Focusing on What We Can Do Now forJapan to Smile Again

On March 11, 2011, Japan suffered a giant earthquake.
The tsunami caused by the earthquake devastatedareas on Pacific coast in East Japan. We would like toexpress our heartfelt sympathy to the people affectedby the disaster and offer sincere condolences to those
who passed away.

We are Quickly Doing What We Can Do
Now to Support the Disaster Areas andthe People Who have been Affected
Immediately after the occurrence of the disaster,
the TLC Group started assistance activities for thedisaster areas and victims, such as accepting evacuees
and victims into our resort facilities, and donating
relief money.
We have made ongoing efforts for conducting
timely activities in response to the needs of thequake-hit areas that have changed over time, forexample, by provision of relief supplies, construction of
temporary housing, support for a camp to reduce stresson children affected by the disaster, and holding eventswith an eye to assistance for reconstruction.

Revitalizing Japan so that All People
Can Smile
As the Great East Japan Earthquake was an unprecedented disaster, I think it will take a long time torecover from the disaster. We intend to continue to
conduct sustained activities, such as dispatching
volunteers to the devastated areas, and providing
spaces in TLC’s facilities for the purpose of support
for the disaster areas, in the future.
I have been to the disaster area many times toinvestigate the actual status and have listened to the
local people.
In the disaster areas, people have high expectationsof developers toward full-scale reconstruction in thenear future. We will be pleased to provide our expertisein town planning if it is helpful.
I truly hope that the earthquake and tsunami-hit
areas will be reconstructed as soon as possible, andthat Japan will be revitalized so that all people
can smile.

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CSR Report 2011-2012

Providing Solutions to Social Issues
through Business Activities

Contribution to Continuous
Development of Society

Our group originated from Den-en Toshi Company.
Established in 1918, Den-en Toshi Co., Ltd. developed
a sophisticated residential district in Tokyo, now wellknown as Den-en Chofu. As a shortage of favorable
residential areas was a recognized social issue at thattime, the company instituted a progressive approachto the creation of an ideal town “Garden City.”
The enterprising and challenging spirit cultivatedat that time has long passed down in our group’s
DNA. We consider it is the TLC Group’s mission toprovide solutions to social issues such as assistancefor reconstruction of disaster areas through businessactivities.

The TLC Group wishes to remain a corporate groupthat is selected and trusted by customers, local
communities, and stakeholders such as investors in the
future. The TLC Group’s directors and employees as awhole will make great efforts to represent a corporategroup which can contribute to continuous developmentof society. Your continued support is greatly appreciated.

Kiyoshi Kanazashi

Creating Cities Co-existing with Nature,
Creating a Future for People
The TLC Group regards global environmental
conservation as one of our important business issues
and has put the relevant approaches at the core of
CSR activities.
In the 13 years since the “Environmental Philosophy”
was established in 1998, we have conducted reviewsin response to social changes, and newly formulated
the “TLC Group Environmental Vision,” indicating a
direction for the environmental activities of the entire
TLC group with an “environmental philosophy,” an“environmental policy,” and an “environmental action.”
At that time, we also announced an environmental
message of “creating cities co-existing with nature,creating a future for people” as the expression ofthis direction. In this message, “creating cities
co-existing with nature” represents our approaches
to incorporating nature into cities through businessactivities, and “creating a future for people” represents
our hope to achieve a sustainable society in the future,taking over and developing our predecessors’ efforts
for environmental conservation.
The message also means that the TLC Group will
create value through business activities. Under thisenvironmental vision, the TLC Group will be further
committed to the global environmental conservation.

President and CEO
Tokyu Land Corporation■ Table of Contents
Top Message・・・・・・・・・・・・・・・・・・ 1

Management Structure・ ・・・・・・・・・・・・ 15

Assistance for Recovery fromthe Great East Japan Earthquake・・・・・・・・・・・ 3

Efforts for Environmental Conservation・・・・・・・ 19

TLC Group Overview・ ・・・・・・・・・・・・・・ 7
Special Topic 1.
Establishment of Environmental Vision・ ・・・・・・・ 9

Employment and Labor Practices・・・・・・・・・・ 26
Improving Customer Satisfaction・・・・・・・・・・ 29
Efforts for Social Contribution through Business・ ・・・ 31

Special Topic 2.
Social and Environmental Initiatives at Commercial Facilities・ ・・ 13

CSR Report 2011-20122

Assistance for Recovery fromthe Great East Japan Earthquake
We express our heartfelt sympathy to people affected by the Great
East Japan Earthquake on March 11, 2011.
Tokyu Land Corporation Group will do our best to support the recovery
from the Great East Japan Earthquake.

Launch of Disaster Area Assistance Project
After considering the possible contribution of
the TLC Group, we launched a project todevote ourselves to quick assistance activities
toward the recovery from the Great East
Japan Earthquake, with the slogan of“Smile for Japan.” We also have established adisaster area assistance project team andcentralized information related to reconstruction assistance to transmit a summary of
information to employees.
Furthermore a volunteer group consistingof the TLC Group employees has been established and has conducted assistance activities
in the devastated areas.

Assistance for “Midori no Tohoku Genki Camp”
Revitalization of Japan from Ginza, Provisionof Operating Space to Companies Proactively
Conducting Reconstruction Assistance Activities
Ginza TS Building has conducted the “project for supporting
reconstruction of East Japan from Ginza” to provide
operating spaces to companies which proactively conduct
activities to support reconstruction.
Aiming to dispel harmful rumors caused by the nuclear
accident in Fukushima Prefecture, and vitalize tourism of
Ibaraki prefecture, “Komon March-Ibaraki Farm,” a satellite
store, started operation for a limited period of six months
from July 2011. It was planned to have tasting corners for
special local agricultural products, etc. and for experiencing
Kasama pottery to have people be attracted to Ibaraki.
Various activities to support the reconstruction ofdevastated areas have been conducted at Ginza TS Building
as a base for transmission of information, for example,
opening “Ginza Ikinari Market” handling products of
Kesennuma City, Miyagi Prefecture in October, and “Ginza
Tsunagaru Restaurant” in November, aiming to build abridge between people all over the Japan with the conceptof “revitalizing Japan by eating and drinking in Ginza.”

Tree climbing

Construction of Temporary Housing
In response to a request from Fukushima Prefecture,
Tokyu Homes Corporation built 50 units of temporary
housing in Aizu Wakamatsu City, Fukushima Prefecture.
With up to 100 workers per day, Tokyu Homes Corporationand cooperative companies successfully completed thetemporary housing within a short construction schedulewith utmost effort.

Shower climbing

Multiple volunteer activities by the TLC Group employees were implemented as needed.
(Rikuzen Takata City, Iwate Prefecture)

For Launching the Project
The TLC Group defines CSR as providing solutions
to social issues through business activities.
In order to support the reconstruction of disasterareas, we deliberated concrete contents ofassistance activities, taking into account linkages
through business activities, i.e., use of the TLCGroup’s business resources.
Upon launching the project team, we decided
to promote our unique assistance activities bymeeting the needs of the devastated areas bydoing what was possible as quickly as possible.
The volunteer group consisting of TLC
employees mainly conducted the activities. In

response to requests for assistance activities,
a number of employees registered themselveswith the volunteer group, and applied for theassistance activities exceeding the enrollment
limit. We intend to continue to promote theactivities to contribute in the reconstruction of theareas affected by the disaster as much as possible
in the future.

Donation of Relief Money
The TLC Group donated relief money for supporting thereconstruction of devastated areas through Japan Red Cross.

TLC Group
66,071,724 yen in total (as of July 4, 2011)[A total of 52,343,963 yen of additional contributions from
TLC and the TLC Group* + a total of 13,727,761 yen of
donation from customers]* The amount of relief money contributed by TLC and the TLC Group includes
donations from employees of group companies.
* Tokyu Group separately donated 100 million yen in total.

Works made by children who took part in the camp -Midori no Dream Plan-

Temporary housing
Ginza Ikinari Market

Hideyuki Takada“Green Curtain” Project

Project Team Leader
Manager of PR/CSR Promotion Department
Corporate Planning DivisionAcceptance of Evacuees
Resort facilities possessed by the TLC Group accepted a
total of 650 people affected by the disaster. About 50
evacuees moved into a company dormitory of Grandeco
Resort in Urabandai, Fukushima Prefecture.

Provision of Supplies
Sympathizing with the concept of a project of “temporary
housing × green curtain” hosted by a NPO, “Midori no
Katen Ouen Dan,” Ishikatsu Exterior, Inc. provided original
potting compost to 208 households of four temporarycompounds in Natori City and Tagajo City, Miyagi Prefecture.
Other supplies offered by the TLC Group are as follows:
Name of companies

Relief supplies

Ishikatsu Exterior, Inc.

Donation of relief supplies equal to a two-ton truck
including clothes, daily necessaries, and stoves toKamaishi City

Tokyu Hands, Inc.

Donation of water, food, batteries, and othersupplies to the devastated areas

Tokyu Sports Oasis, Inc.

Donation of 2,000 towels through Kawasaki City

Charity Drive at Commercial Facilities
We have placed donation boxes in commercial facilities
in order to collect contributions from customers. We
implemented an event in which 1% of sales would be
donated as relief money for three days from April 15 to
17, 2011 at Tokyu Plaza in Shibuya, Kamata, and Totsuka.
As a result, 2,279,424 yen was collected and donatedthrough Japan Red Cross.

In July 2011, we installed “green curtains” for 53 unitsof temporary housing and two meeting places in Aizu
Wakamatsu city, Fukushima Prefecture. The “green
curtain” refers to an energy-saving method to preventthe temperature of a building from rising by growing
plants outside windows.
Hoping to enable residents to live as comfortably as
possible, employees of TLC and Ishikatsu Exterior, Inc.
worked on the installation of green curtains using materials
provided by the TLC Group such as nets and potting
compost, together with 13 student volunteers fromthe metropolitan area.

Installation of green curtains

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CSR Report 2011-2012

The TLC Group is supporting “Midori no Tohoku GenkiCamp” for the purpose of the psychological healthcare ofchildren in the disaster areas.
This program is hosted by “Midori no Tohoku Genki
Program Executive Committee” consisting of teachers ofTokyo Gakugei University, etc. with an eye to prevention of
post-traumatic stress disorder (PTSD), in which children
affected by the disaster are invited to a four days / three nights
camp free of charge. In the camp, various activities are
conducted, containing the following three elements;
1) safe and secure environment, 2) enjoying a sense of masteryby challenging, and 3) connecting the sense of mastery andsecure feeling obtained in the camp to everyday life.
Sponsored by the Japan Tourism Agency, the Fukushima
Prefectural Board of Education, the Japanese Associationof Counseling Science, etc., the program is developed withthe support from experts of outdoor activities and various
other fields. The TLC Group supported and facilitated theprogram by providing albums and painting materials, anauthentic curry made by a chef of the Hotel Grandeco,accommodation, transportation service by bus, an expert
lecture about “a plan to create a green town,” as well as
by taking and distributing photos at the site.

Serving an authentic curry made by the chef ofthe Hotel Grandeco

OutlineDate: 1) from July 30 to August 2, 2011; 2) from August 20 to 23, 2011
Venue: O nogawako Lakeshore Outdoor Activity Center (Kita Shiobara Village, Yama-gun,
Fukushima Prefecture)
Ensuring of secure feeling: Support by psychological and medical staff, Relaxation through“dohsa-hou,” and counseling for parents
Challenge program: Canoe, Shower climbing, Tree climbing, Building a tree house, Making
art crafts, Bistro (creating a menu by looking at food ingredients)
Program to connect the activities with everyday life: Making albums, Formulating a “Midori
no Dream Plan”

Message from Midori no Tohoku Genki Program
Executive Committee“Midori no Tohoku Genki Camp” was held in collaboration with camping
and psychology specialists for the purpose of preventing children in
Fukushima and others affected by the disaster from suffering fromadjustment problems and had a total of 150 participants in two sessions
in July and August 2011.
The various aspects of the planning and support for the program was
supported by the TLC Group including the Hotel Grandeco. In addition,
the TLC Group provided us with backroom
assistance for conducting various activities
necessary for camping. We express our
sincere appreciation in this regard.

Mr. Masayuki Kobayashi
Chairman of Midori no Tohoku Genki Program
Executive Committee
Professor of Tokyo Gakugei University

After one month

CSR Report 2011-2012

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CSR Report 2011-20125

Assistance Activities for Persons
Affected by the Disaster
TLC and the Tokyu Resort Service Corporation sponsored“Fukushima Kodomo Hanabi” in Aizu/Inawashiro, which
is a fireworks event aiming at revitalizing tourism in the
Tohoku district, as well as providing entertainment forchildren who have evacuated to the Aizu district due tothe nuclear accident inFukushima prefecture.
The Grandeco
Resort, a complex
resort facility operatedby Tokyu Resort
Service Corporation,
presented the children
with fireworks.
Assistance activities
for victims conductedby the TLC groupcompanies are as
follows:

Name of Company
Tokyu Livable, Inc.

Tokyu Resort Service
Corporation

TLC Group Overview (as of the end of March 2011)

Holding Charity Events
Our facilities implement charity events to revitalize thedisaster-hit areas with customers.
The Grandeco Resort hosted “Smile Fukushima 2011
Challenge Cup Park Golf Competition for supporting therecovery from the Great East Japan Earthquake” at theGrandeco Park Golf Course with 116 participants toimpress people with the lively and active atmosphere of
Aizu in Fukushima prefecture. A charity bazaar was also
held at the venue.
Futako Tamagawa Rise Shopping Center held Charity
Sports Festa in cooperation with Tokyu Sports Oasis, Inc.,and other parties. About 120 participants attended
seminars such as “hip walking for beautiful legs,” and“a professional way of running for beginners,” etc.
Proceeds from both events were donated as relief money.

The TLC Group comprises a number of affiliated companies and a total of 15,923 employees across theGroup. The TLC Group provides comprehensive solutions and is a producer of comprehensive lifestyleservices for the needs of our customer in areas such as sales, leasing, management, and real estate agency
services, contracted construction, property management, and retail sales.
Condominiums, Detached Homes,
Holiday Homes
Leasing of real estate(Office buildings, Commercial Facilities,
Housing, Hotels)

Real estate property
management

Real Estate Investment andManagement(Real estate fund business)

Real Estate Sales
Leasing ofReal Estate

Property
Management

Details of assistance activities

Retail SalesManagement

Provision of information on rented accommodation
available to victims in the metropolitan areaand Sendai
Allowing members of the Tokyu Harvest Club who
suffered from the disaster to use facilities without
a ticket (ended on July 14, 2011)
Distributing fans that were made in Tohoku

Ishikatsu Exterior, Inc.

Major Group Companies

Multi-purpose resorts
Membership resort hotels
Ski areas/Golf courses
Residential facilities forthe elderly
Membership fitness club

Providing two-day business assistance to local
cooperative business operators for the purposesof reconstruction

Message from a Participant in Volunteer Activities
I went to Ishinomaki City, Miyagi Prefecture, with volunteers who were
new employees and members of the personnel department using a
volunteer support system soon after the consecutive holidays of Golden
Week in May 2011. We cleaned mud out of houses damaged by thetsunami and did other physical work. After the volunteer activities,
the house owner was crying as they expressed their thanks. I have neverexperienced such an expression of gratitude
from another person. While going to help
victims, I felt that I was encouraged bythem. After that, I have continued to takepart in volunteer activities on a personalbasis during my holidays.

Real-estate
AgentsContracted
Construction

Other Businesses

Custom-built housing
Renovations
Landscaping works

Real estate agent services
Sub-contracting of the saleof real estate
Agent for welfare programs
Research and study
Real estate appraisal

Charity Sports Festa

Financial Data
●Financial Summary (consolidated)

Mizuho Hosoda
Senior Housing & Leasing Department
Senior Life Division

Consolidated

FY 2008(Unit: ¥ billion)

FY 2009

FY 2010Net Income

5,744
350
277
102

5,521
355
282
111

5,714
625
549
116

Total Assets

10,357

10,554

11,614

Total Net Assets

2,225

2,310

2,398

Operating Revenue
Operating Income
Ordinary Income●Breakdown of Operating Revenue by Segment (consolidated)

6.4％

1.3％

10.3％

Dividends per share

CSR Report 2011-2012

6

7

8.00

CSR Report 2011-2012

7.00

7.00

23.9％

12.7％

Tokyu Community Corporation(Listed on the 1st section of TSE)
As a comprehensive real estatedeveloper, the Tokyu Land Corporation
is developing business to achieve an
affluent lifestyle that harmonizes humanbeings with the environment throughbusiness activities such as “officebuildings,” “commercial facilities,”“housing,” “resorts,” and “residential
facilities for the elderly and leasing.”
TLC is committed to responding tosocial issues and creating new value
through business activities of TLC andits group companies.
URL:http://www.tokyu-land.co.jp/(Listed on the 1st section of TSE)
With expertise in condominium/building management, Tokyu Community
Corporation provides comprehensive services to support comfortableliving/work environments, and serves as the best partner in creating
future value. Our company develops business for each customer’s
lifestyle and assets as a social resource.

(Listed on the 1st section of TSE)
Tokyu Livable, Inc. is a comprehensive real estate marketing firm running four
core businesses: brokerage services; leasing; sales contracting services;and real estate sales with the nationwide networks including 130 businessestablishments. The company is committed to communicating with customers
to exactly fulfill their needs through community-based business activities.

Tokyu Hands, Inc.

Tokyu Homes Corporation

With the company slogan of “Hint Market,” Tokyu Hands, Inc. provides hints
to make our lifestyle happier and more affluent through a wide range of
products and various events, and helps individual customers to create theirown unique lifestyle. In addition to 23 Tokyu Hands, Inc. stores all overJapan, the company operates “hands be” lifestyle shops, “Truck Market”
a store open for a limited time, and “HANDS NET” an online store.

Tokyu Homes Corporation is a comprehensive housing solution provider
that provides affluent lifestyle products to customers in relation to new
construction, renovations, interior finishing, and housing maintenance.
Its major product is a North American-style imported house“Millcreek.”

Tokyu Relocation Co., Ltd.

Tokyu Sports Oasis, Inc.

Tokyu Relocation Co., Ltd. is currently developing 15 Tokyu Stay hotels
which are comfortable for both short and long stays, in addition toproviding rental residence management and support services for
effective use of private houses and corporate assets, and company
housing management agency services.

In the present day when all individuals seek an “Oasis” in a broad sense,
Tokyu Sports Oasis, Inc. provides sincere services and rich experience
to all people wishing to lead a healthy and affluent life, based on theconcept of “Warm heart.”

Ewel, Inc.

Ishikatsu Exterior, Inc.

Tokyu Livable, Inc.

Agency services for welfare programs

As a welfare programs sub-contractor, Ewel, Inc. provides consistentsolutions, such as consulting, system construction/operations,and customer-specific services to satisfy current needs, drawing on its
accumulated experience and expertise in corporate healthcare andwelfare services.

As a leading company in landscaping business, Ishikatsu Exterior, Inc.
creates and produces landscape designs based on the principle thata garden becomes a view in 10 years, scenery in 100 years, anda natural feature in 1,000 years. It provides total environmental
solutions, actively developing business that preserves and revitalizes
biodiversity.

Tokyu Land Capital Management, Inc.

Tokyu Land SC Management Corporation

Asset Management

As an asset management company to compose and manage funds fordomestic and foreign institutional investors and pension funds, Tokyu
Land Capital Management, Inc. establishes appropriate compliance risk
management systems and links “accurate understanding of investors’
needs” and “real estate with definite management potential” torespond to trust of investors.

With an aim to contribute to community development and society,Tokyu Land SC Management Corporation provides a new sense ofvalue in local citizens through operation, management, planning,and consulting of commercial complexes and spaces, serving asa linkage between customers and tenants.

Tokyu Resort Corporation

Tokyu Resort Service Corporation

The Tokyu Resort Corporation promotes sales, brokerage, and leasing
activities for resort products, membership, and other products. Offering
quality services, Tokyu Resort Corporation helps each client enjoya leisurely and comfortable resort experience.

Tokyu Resort Service Corporation offers integrated resort management
services including resort facility operation. Drawing on management
expertise accumulated over some 40 years, Tokyu Resort Service
Corporation applies its expertise to new contracting services for a wide
range of resorts and seeks to contribute to the development andrevitalization of local communities.

Tokyu E-Life Design, Inc.

Tokyu Home & Lifestyle Research CenterWith expertise and know-how in residential designs and facility
operation, Tokyu E-Life Design, Inc. manages and operates “secure,
warm, and comfortable senior housing facilities and nursing homes.”

With an objective to examine real estate/housing life marketing, Tokyu
Home & Lifestyle Research Center, a think tank, conducts research ona variety of businesses, including urban development, and services
related to resort, environment, and others. It is entrusted with extensive
research by group companies, government offices, and municipalities.

Leasing of Real Estate
Retail Sales
Property Management

Consolidated net sales

5，
714

12.2％

Tokyu Land Corporation (TLC)

Real Estate Sales

9.7％(Unit: ¥)Cleaning mud out of a house damaged by the tsunami/Cleanup work

Product retailingSee the website for each company for further details.

Contracted Construction

billion yen

Management

23.5％

Real-estate Agents
Other Businesses

Real Estate Sales

Leasing of Real Estate

Retail Sales

Property Management

Contracted Construction

Management

Real-estate Agents

Research and study

Other Businesses

CSR Report 2011-20128

Special Topic

Establishment of the Environmental Vision by a Company-wide Working Group1

Establishment of Environmental Vision
Furthering Promotion of Environmental Activities by Revising
the Environmental Philosophy into an Environmental Vision
Under the Environmental Philosophy formulated in 1998, TLC has made efforts for environmental conservation in various
businesses, regarding the global environment conservation as an important business issue.
In the 13 years since the “Environmental Philosophy” was established in 1998, we have conducted reviews in response
to social changes, and have newly formulated the “TLC Group Environmental Vision” in order to further enhanceenvironmental efforts.

■ TLC Group Environmental Vision(The Environmental Philosophy established in 1998 and revised into the Environmental Vision in 2011)

Creating Cities Co-existing with Nature. Creating a Future for People.

TLC Group Environmental Vision
Environmental Philosophy
We will create value to connect cities and nature, and people with the future.
Environmental Policy
We will make efforts to harmonize the environment and the economy throughbusiness activities.
Environmental Action
We will tackle five environmental issues from three viewpoints.
Three viewpoints
1) Publicize a goal and implement action.
2) Endeavor to implement progressive activities.
3) Conduct community-based activities in collaboration with local people.
Five environmental issues
1) CO2 reduction
2) Promoting biodiversity conservation
3) Conservation of water resources
4) Energy saving5) Health care

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CSR Report 2011-2012

Determination of an
Environmental Message and Logo
In order to promote an understanding bystakeholders of the TLC Group’s stance inworking on environmental conservation,an environmental message and logo
were determined together with theEnvironmental Vision.
The message of “creating cities
co-existing with nature, creating a future
for people” was determined. The
catchphrase “creating cities co-existingwith nature” represents our approaches
to incorporating nature into cities throughbusiness activities, and “creating a future
for people” represents our hope toachieve a future sustainable society, taking
over and developing ancestors’ efforts forenvironmental conservation. The message
also means that the TLC Group will create
value through business activities.
A three-layer green rainbow, a symbolin the logo, represents our posture ofmaking efforts for environmental conservation by connecting cities and nature,and people with their future, the TLCGroup with the people in a community
according to the environmental philosophy,
policy, and through action as a wholebased on the Environmental Vision.

In an awareness survey of related environmental conservation
conducted in TLC prior to establishment of the Environmental
Vision, although recognition of the significance of environmental activities was identified, our employees were notsufficiently aware of the necessity to connect those activities
with actual business. In the decade since the establishmentof the previous Environmental Philosophy, various changes
have occurred in relation to the environment, for example,
more severe environmental problems such as global warming
and a global shortage of water resources, as well as theincreasing significance of corporate environmental activities.
Therefore, a company-wide working group was established aiming to enhance the philosophy for activities forenvironmental conservation and the relevant future direction
in response to needs of the times, and to win understanding
among many people including our employees. During thecourse of dozens of meetings, the working group identified
necessary activities for environmental conservation in thepast business, and visualized and redefined the advantagesof the TLC Group. It also deliberated the corporate ideal
image, and studied the progressive activities of domestic
and overseas companies and business models. As a result,
the working group determined the direction for the creationof new value by conducting environmental conservation
activities from three viewpoints through business activities,
aiming at becoming a company which contributes to thecreation of a sustainable society by implementing activities
for environmental conservation.
With the establishment of the new Environmental
Vision, we hope that the range of our stakeholders including
our employees will understand the TLC Group’s diligent
efforts for environmental conservation and its philosophy.
Aiming to continue to further promote environmental
conservation activities, we are also instituting various
actions in collaboration with local people.

A meeting

VOICE
Participation of a Consultant in the Process ofEstablishing the Environmental Vision
I took part in the process of formulating the next generation environmental strategy together with the parties responsible for assistance inthe organization of environmental initiatives in business activities todate and determination of the scope of activities. I feel sympathy for
TLC’s strong intention to tackle environmental conservation throughactual business as the company approach, in addition to a suitable social
contribution. (Mr. Yasuhiko Nomura)
After many discussions, we finally managed to establish the Environmental Vision. I think persons actually in charge of projects would be
able to conduct environmental activities aiming at a clear goal under theEnvironmental Vision. It is a wonderful message representing thecorporate stance that the viewpoint of working on environmental
conservation in collaboration with stakeholders was
adopted into the action
guidelines. I expect TLC to
conduct environmental
conservation activities witha consistent attitude in the
future in accordance withthe current Environmental(Left) Mr. Dylan Scudder, Milestone Inc.
Vision. (Mr. Dylan Scudder) (Right) Mr. Yasuhiko Nomura, Fuji Xerox KDI

Environmental Conservation Activities through Business Activities

Futako Tamagawa Rise
(Joint project with Tokyu Corporation)

Minoh Market Park visola
Palau Pacific Resort

Five environmental issues

BRANZ Kawaguchi Sakaecho Park Front
Contents① CO2 reduction

P.19

Understanding of and a reduction in CO2 emissions at each facility to curb the global warming② Promoting biodiversity conservation

P.21

Caring for ecological systems with promotion of green purchases, conservation of natural environment, and establishment of green guidelines③ Conservation of water resources

P.23

Conservation of water resources with introduction of water-saving equipment and reuse of rain water and greywater④ Energy saving

P.24

Promotion of a recycling society by a longer useable life for buildings, and the 3Rs (reduce, reuse, and recycle)⑤ Health care

P.25

Reduction in hazardous chemical substances, implementation of health promotion programs

CSR Report 2011-201210

Environmental Conservation Activity in Collaboration with
the General Public Green Connection Project
What is the Green Connection Project?
In order to help resolve the five environmental issues(1) CO2 reduction, 2) Promoting biodiversity conservation,3) Conservation of water resources, 4) Energy saving,5) Health care) in the TLC Group’s Environmental Vision,
we will make efforts for preserving forests which function
to reduce CO2, promoting biodiversity conservation,watershed conservation, produce timber, and maintainthe landscape.

The Green Connection Project started in October 2011, in
which the TLC Group conducts environmental conservation
activities in collaboration with the general public.
In this project, activities for forest conservation aresupported at various linkages between the general public
and the TLC Group. The goal is contribution to forest
preservation of 1,000 hectares (equivalent to about 200
Tokyo Domes) per year.

Environmental Conservation Activities in Collaboration with General Public
The TLC Group provides diverse products and services.
The Green Connection Project would work when thegeneral public contacts the TLC Group in various ways.
Forest preservation activities are supported when ourcustomers use the TLC Group, for example, purchase of
a TLC condominium, use of an office building, or staying
at a resort hotel. In other words, the Green Connection

We protect forests
in collaboration withthe general public.

Outline of Green Connection Project

Funds for forest improvement

Collaboration
Forestry cooperatives, etc.

Preserving forests
in collaboration withpeople in a society

Provided funds are used for
improvement and preservation ofcertified forests in Japan throughthe FORESTOCK Association.

Purchase of condominiums, use ofresort facilities, commercial facilities,
and office buildings, moving into
residential accommodation for theelderly, ownership of shares, etc.

Provision of timber

Preservation

Tree thinning/
Improvement
cutting

Collaboration

Pruning

Weeding

Project is a forest conservation activity conducted jointly
by customers and the TLC Group. In addition to linkages
with customers during business activities, we intend to
implement ongoing expansion of a range of linkages suchas becoming a shareholder of TLC.

Purchaseof Condominiums

Use of Commercial
Facilities

Use of Resort
Facilities

Ownershipof Shares

Moving into Residential
Accommodation for
the Elderly

Local
Communities

Use of Office
Buildings

OthersGeneral Public

Utilization

Properly maintained forests have
many functions, such as producing
robust wood products, absorbing
CO2, promoting biodiversity
conservation, and watershed
conservation.

TLC Group

Linkages with the TLC GroupUse of timber
We are considering use of timber
produced in forests for businessactivities.

Purchase of condominiums

Use of office buildings

Protect a forest area as large as purchased surface area for 10 years.

Protect forest area of 10 m2 per office worker.

Use of resort facilities

Use of commercial facilities

Protect forest area of 100 ha in total when you use our facilities.

Protect forest area of 1 m2 per card member.

Moving into residential accommodation for the elderly

Ownership of shares

Protect forest area of 100 m2 per person who moves into residential accommodation.

Protect a forest area of 1 m2 per possession of 1,000 shares.

Significance of Forestry Functions and their Preservation
The Kyoto Protocol Target Achievement Plan (revised in2008) stipulates that a 3.8% reduction of CO2, which
represents about two thirds of the 6% reduction target
for forest absorption resources is to be maintained by CO2
absorption by domestic forests.
Properly maintained forests have a lot of functions,for example, CO2 absorption, promoting biodiversity
conservation, watershed conservation, and enhanced
disaster prevention. Appropriate maintenance (treethinning, pruning, and weeding, etc.) is required to sustain

those forestry functions.
As 70% of national land is occupied by forests, Japan issaid to be one of the most-forested countries in the world.
However, the number of forests that have been abandoned
without sufficient care is increasing and more forests do
not fully function.
Protecting and improving forests to enable them tofunction healthily with support for forest conservation
activities would lead to diverse global environmental
conservation.

Well-maintained forests

A forest without sufficient care

The forest is soundly functioning with healthily growing
trees thanks to sunlight.

The forest functions decrease due to stunted trees resulting
from a shortage of sunlight.

Pruning

Tree thinning

Insufficient care
Dark conditions without sunlight

Weeding2011 is the International Year of Forests.
TLC Group has worked on forest
preservation as a forest supporter.

11 CSR Report 2011-2012

CSR Report 2011-2012

12

Special Topic2

Eco-friendly Facility

Social and Environmental Initiatives
at Commercial Facilities
We are aiming to create shopping malls where you feel as if you were surrounded by a lot ofgreenery even in the city, and which are loved by and grow and harmonize with communities.

Q’s Mall has adopted various measures to reduce environmentalloads, including introduction of the largest-sized energy
management system in Japan using cloud computing.

Airventilation

The energy management system
makes it possible to comprehend
the electricity consumption and CO2
emission by stores so as to promote
voluntary energy-saving efforts.

T L C S h oppin g mall s

Daylight is used for a top
light in the mall, and LED
lighting system is used for
downlighting to reduce
power consumption.

CO2 sensor

Air volume of ventilation is controlledaccording to CO2 concentration in thefacility which changes depending on
the day of the week and time zone.
Electric power used for air conditioning
is reduced by using outside air.

The adoption of an “ice thermal storage
system” in which cold energy produced
during nighttime is used during daytime
enables a shift in the peak time ofpower consumption and operation
efficiency of heat source is improved.

Photo: Abeno Market Park Q's Mall

Abeno Market Park Q’s Mall

-A newly opened environmentally conscious facility taking into account co-existence with the local community
Abeno Market Park Q’s Mall (hereinafter referred to as “Q’s Mall”) is the largest shopping mall in Osaka prefecture and opened
on April 26, 2011 as a project realized with comprehensive management by the TLC Group from development planning to final
operation. In order to be a facility which can revitalize the entire community around a core of Abeno, various initiatives forthe local community and environment have been made.

Efforts for Co-existence with and Development of the Local Community
Abeno is about to face a new change with promotion ofa redevelopment project. Q’s Mall has played a major role
as a part of project. TLC has put emphasis on measures
to deepen ties with the community, so that Q’s Mall canbecome a facility which is loved by people in the community.
One initiative is an expansion of the ways to use points
accumulated by a customer by use of an original reward
card when shopping. In addition to enjoying usual benefits,
customers can accumulate points for programs beneficial
to the local community. Those points are used for the local
community. In this manner, customers, the local community,
and the facility work together to revitalize the community.
Furthermore, we are developing a “Welcoming AbenoTennoji Campaign” together with the railway companies
whose trains enter the Abeno/Tennoji terminal and local
stores, in order to improve the area’s image. In this campaign,
a walking event to visit historical sites in the town, a sales
exhibition for local traditional vegetables, and clean-up
activities have been implemented.
The buildings in Q’s Mall used a method of segmenting
the large-sized building by changing materials and colors
for each block to reduce a feeling of crowding andharmonize with the townscape of the community.

13 CSR Report 2011-2012

TLC has also taken measures to prevent environmental
deterioration of the town, such as traffic jams andillegally-parked bicycles, by preparing 1,500 parking lots
for cars and about 2,000 for bicycles on the premises.

VOICE
Message from Director of Tennoji Zoo
After opening Abeno Market Park Q’s Mall, TLC has conducted various
activities and events, for example, the “Abeno Smile Project” aiming tocontribute to the revitalization of the community. As the second stage ofthis project, a cape hyrax, a small animal in the savanna in Africa isscheduled to be donated for a space
which is presently vacant in our zoo withpoints accumulated by reward card
members. I really feel that TLC is conducting such activities aiming at a commercial
facility which would develop together withthe community.

Ducts for ventilation of parking lots
were eliminated and the circulationof air on each floor is facilitated bysuitable positioning of small fans.

Power consumption used for air
conditioning and lighting at common
spaces has been reduced by using
outdoor spaces.

Recyclable building materials and resource
efficient building material are used. Plants
are proactively planted on the roof andthe wall, as well as around the building.

Setting a larger difference than
before between the temperaturesof cold and hot water which is theheat source of air conditioning
reduced the power consumption of
the water pump by decreasing thenecessary amount of water.

“Tokyu Plaza Omotesando Harajuku” - Creating a New Town following Abeno Market Park Q’s Mall
“Tokyu Plaza Omotesando Harajuku” scheduled to openin April 2012 is a commercial facility to be constructedon the intersection of Meiji Street and Omotesando in
the heart of one of Japan’s busiest commercial area.
TLC will create a new residential-type commercial facility
co-existing with nature for the next generation, taking
advantage of the excellent conditions of location.
At an open-air terrace on the roof, a rich, green
environment symbolized by the forest of Meiji Shrine
and Omotesando lined with zelkova trees will be
reproduced to create an environmentally friendly facility
in harmony with the townscape. By opening the terrace
to the public so that people can fully enjoy the green
environment even in the urban center, we will revitalize
the local community and seek co-existence with nature.

Mr. Kenjiro Nagase
Director of Tennoji Zoo

CSR Report 2011-201214

Management Structure

Robust and Transparent Management Structure
As a member of the Tokyu Group in pursuit of creating beautiful living environment,
the TLC Group aims to establish a structure that ensures robust and transparent management,in order to perform our social responsibilities and enhance corporate value.

TLC Group’s Approach to CSR
The Tokyu Group Group Philosophy
MissionStatement

Management
PolicyGuidelines
for Action

We hold this philosophy in common as we work together
to create and support the Tokyu Group.
■ Mission Statement
We will create a beautiful living environment, where each person
can pursue individual happiness in a harmonious society.

We believe that CSR means providing solutions to social
issues through business activities and enhancing shareholders’satisfaction. As a member of the Tokyu Group, we share“The Tokyu Group Philosophy” and place our CSR activity
as a pillar of management; we therefore formulated the“TLC Group Social Contribution Policy,” and the “TLC
Group Environmental Vision” (* See P.9). Concurrently,
we are committed to enhancing corporate value by
promoting quality control and safety measures, reinforcing
corporate compliance, and promoting/strengthening our risk
management system.

Work independently and in collaboration to raise Group synergy
and establish a trusted and beloved brand.
・Meet current market expectations and develop new ones.
・Manage in harmony with the natural environment.
・Pursue innovative management from a global perspective.
・Value individuality and make the most of each person.

Through these means, we will fulfill our corporate social responsibilities.

■ Guidelines for Action
Fulfill your responsibilities.
Collaborate to enhance each other's abilities.
Reinvent yourself with a global awareness.

TLC Group CSR Promotion Structure
The TLC Group has set up the CSR Promotion Committeethat is formed from company executives within the group
who are in charge of CSR. In addition, the ComplianceCouncil and Environment / Social Contribution Council
have been established within the Committee respectively
to ensure compliance and risk management and topromote social contribution.
■ Diagram of the TLC Group’s CSR Promotion System

TLC Group
CSR Promotion Committee

TLC Group Environmental Vision
Reviewing the “Environmental Philosophy” established in1998 in response to social changes, we newly formulated
the “TLC Group Environmental Vision” to indicate thedirection of environmental activities of the entire TLCGroup in 2011. (* See P.9)

TLC Group Social Contribution Policy
We endeavor to seek solutions to social issues by providing
products and services that are unique to the TLC Group inorder to provide fulfilling living environment to all people.
<Four Areas of the TLC Group Social Contribution>
Providing Safety and Security /Contribution to Local Communities / Childcare Support /Nursing Care Support

15 CSR Report 2011-2012

Chairman:
TLC President and CEOof management/operation systems and business conditions,and initiates improvement in business practices.

• Corporate Governance System
TLC has implemented an executive officer system to separate
the functions for decision-making and supervision on
management policies, from those related to the executionof duties on business affairs to thereby strengthen corporate
governance and increase management efficiency. In addition,from the standpoint of strengthening consolidated management of the TLC Group, the presidents of the major groupcompanies attend the Group Management Committee.
The Board of Directors functions as the highest decision
making body and is responsible for management policies
and ensuring execution of duties by the directors. Board
meetings are held on a monthly basis, and extraordinary
board meetings are held as necessary. For fiscal 2010,
a total of 15 board meetings were held. The role of thestatutory auditors is to attend important meetings andcorrectly assess the corporate status, and effectively supervise
TLC and the group companies’ operations and directors’
execution of duties. Transparency in the management by
appointing three external auditors in the four members
Board of Statutory Auditors.

• Internal Control Systems Framework
At TLC, compliance management is ensured as a result of
the determination by the Board of Directors of resolutions
to enforce fair business practice across the TLC Group whileadvancing internal control framework, and validating progress
on a regular basis. TLC has also established the Internal
Audit Department in order to guarantee independency andfair practice of the internal control system. The Internal Audit
Department conducts internal auditing of overall businesspractices of TLC and its subsidiaries, and objectively andjustly examines and validates the legality and appropriateness

The TLC Group has a compliance system in place thatconsists of committees such as the “TLC Group CSR
Promotion Committee,” and endeavors to ensure compliancemanagement in accordance with the “TLC Group Code of
Conduct.” To supplement the Code, we have implemented
the “TLC Group Compliance Manual,” which outlines each
item in the Code of Conduct more specifically, as a tool forour employees to put compliance into practice. Furthermore,
we hold compliance trainings periodically to familiarize
employees with compliance issues in order to establish aculture of compliance within the Group.

• Initiatives to Raise Awareness-raising Measures
TLC formulates “Compliance Program” in each fiscal year
to plan compliance activities for that year. To ensure
awareness of compliance and appropriate business practices,
TLC conducts rank-specific trainings periodically for all
executives, employees, contract workers, and temporary
staff. For fiscal 2010, a total of 32 such training courses were
initiated, on the topic of compliance, legal matters, andfinancial instruments and exchange business. At the sametime, a compliance e-learning program has been implemented via the intranet for all employees since fiscal 2009.
Furthermore, a List of incidents related to compliance aswell as information on laws and regulations that affect ourbusiness have been made accessible. Compliance trainings
have been also extended to directors and employees of the
TLC Group companies in order to raise compliance awareness across the Group.

■ Corporate Governance System

General Meeting of Shareholders
Appoint/Dismiss

Appoint/Dismiss
ReportBoard of Directors

Compliance Council

ComplianceAppoint/Dismiss

Accounting Auditors

ReportHearing, etc
Audit

Board of
Statutory Auditors
Support

Audit

Environment /Social Contribution Council

Office of Statutory Auditors

President and CEOGroup Management Committee

Management Committee

Affiliated Companies Accounting Committee
Group Policy Coordination Committee
Group Companies

Instructions/Discussions andreport on important cases
Internal
audit

Internal Audit Department

Internal
audit

Each Business Unit

CSR Report 2011-2012

16

Management StructureManagement Structure■ Management Policy

Corporate GovernanceTLC Group Code of Conduct
1. Compliance with Law and Regulation and Fair Trading- Ensure compliance to applicable laws and regulations.
- Ensure best practice in material procurement and fair trade.
- Ensure compliance with fiduciary responsibility in theexecution of duties.
- Never connect with anti-social forces.

Compliance training• Helpline System
The TLC Group has a “Compliance Helpline” (whistleblowing compliance hotline) in place as a mechanism toprevent and remediate any violation of law or fraud. The
external helpline is also available for employees to consult
with independent attorneys on compliance issues.

In accordance with the enforcement of Financial Instruments and Exchange Act, TLC is registered as a Type II
Financial Instruments Business and an Investment Advisory
and Agency Business. We are endeavoring to upgrade ourbusiness structure by strengthening the organization andestablishing necessary company regulations. Furthermore,
we are also working to build our internal management
and control system and its validation system based on the
PDCA management cycle to enhance compliance with law
and regulation.
Furthermore, “basic training for securitization of realestate” and internal seminars concerning “Financial ProductTrading Business Manual” are held on a regular basis
in order to familiarize employees with relevant laws andregulations, etc.

• Policy for Anti-social Forces
The “TLC Group Code of Conduct” clarifies the principleof no association with anti-social forces. It is stipulated in
the Code of Conduct that we shall construct close connection with police, attorneys and other external institutions
within the context of our day-to-day business activities,
and stand firm against any demands from anti-social forces.
TLC also released “Guidelines for Anti-social Forces” and“Anti-social Forces Policy Manual” to prescribe actual
preventive and handling procedures of anti-social forcesand disseminating the guidelines and manual throughcompliance trainings for employees.

17 CSR Report 2011-2012

3. Suitable Execution of Duties- Responsible execution of duties, keeping concepts of“speed” and “evolution” in mind.
- Nurture organization culture of placing emphasis on“Collective wisdom.”- Take advantage of combined strength of the corporate group.
- Ensure proper decision making process.
- Proper management of rules.
- Proper negotiations with business associates.
4. Proper Management of Information- Operate appropriate document and information
management system.
- Proper management of confidential information andcompliance with confidentiality obligation.
- Prohibit insider trading.
- Timely and appropriate information disclosureand PR activities.
- Internal control to ensure proper accounting and financial
reporting.
5. Ensuring Good Faith in Business Conduct- Preserve corporate assets.
- Ensure a robust, safe, and comfortable working environment.
- Respect human rights.
- Contribution to society and consideration of the environment.
- Reasonable business entertaining and gift-giving.
- Clear distinction between business and personal matters.

• Day-to-Day Risk Management
Upon risk identification and assessment, the TLC Grouphas established a PDCA (plan, do, check, act) cycle as therisk management system. Critical risks that are projectspecific to TLC are to be discussed at “Management
meetings” and then comprehensive risk management iscarried out accordingly. Furthermore, TLC promotes risk
management activities across the TLC Group through“TLC Group CSR Promotion Committee.”• Crisis Management in the Event of a Disaster
TLC will respond to a disaster or other situation associatedwith a risk or occurrence of urgent and critical loss inaccordance with the “Emergency Response Provisions,”
shall distribute all necessary information, make decisions
in an appropriate manner, and take measures to minimize
damage.
Moreover, TLC formulated “Emergency Response Basic
Manual” stipulating code of behavior in an emergency,
and individual manuals for large scale earthquakes andother diverse crises. TLC also developed business continuity
plans (BCP) for a head office and individual businesses toavoid business interruption.

• Prohibition of Insider Trading
In order to prevent insider trading that clearly is in breachof the Financial Instruments and Exchange Act, TLC
established “Provision of Insider Trading Prohibition”
to thereby raise awareness of the provisions throughcompliance trainings and e-learning programs.

• IR Activities
TLC is committed to providing information to shareholders
and investors in a fair, accurate and timely manner.
With respect to disclosure, TLC ensures strict compliancewith applicable laws and regulations. We also disclose
information on management strategies and our financial
position to extensively promote understanding of ourbusiness activities.
We are pleased to note that TLC earned Internet IR
Excellent Company Award 2010 from Daiwa Investor
Relations (Daiwa Securities Group), won first place in Fiscal
2010 Listed Company Web Site Quality Ranking by Nikko
Investor Relations, and won the Bronze prize in IR Site Total
Ranking 2011” by Gomez Consulting.

Daiwa Investor Relations(Daiwa Securities Group)“Internet IR Excellent Company
Award 2010”

Information Management and Disclosure• Information Management System
With the objective of appropriately managing the information
required for our business operations, TLC has constituted“Information Management Provisions” to stipulate information sharing to increase efficiency of business operations,to prevent breach of confidence, and ensure adequate
information disclosure. On the other hand electronic
information shall be handled on the base of “Electronic
Information Security Rules” that are to be observed bydirectors and employees regarding information usage
monitoring by information managers, information terminal
use, and other electronic information related matters.

Nikko Investor Relations“Fiscal 2010 Listed Company Web
Site Quality Ranking”First Place
Nikko Investor Relations webpage:
http://www.nikkoir.co.jp/

Gomez Consulting,“IR Site Total Ranking 2011”
Bronze prize• Protection of Personal Information
TLC has issued “Personal Information Protection Rules”
to require all employees to observe relevant laws andregulations. To disseminate the rules and raise awarenessof personal information protection, TLC has distributed
a “Personal Information Protection Manual” and conducts
training on related matters. In addition, TLC pays close
attention to choosing business and outsourcing partners,
and promotes appropriate supervision in order to ensure
information protection. Tokyu Community Corporation,
Tokyu Livable, Inc., Tokyu Relocation Co., Ltd., and Ewel,
Inc. have obtained a Privacy Mark that guarantees personal
information to be safely managed and protected.

CSR Report 2011-2012

18

Management StructureManagement Structure• Compliance with the Financial Product Trading Business

2. Ensuring Customer-oriented Awareness- Identify customer needs and develop product to meettheir needs.
- Prompt and dedicated response to customers’ comments
and requests.
- Customers’ safety and security comes first when providing
products and services.
- Provide a suitable and appropriate explanationand marketing of our products and services.

Risk Management System

Efforts for Environmental Conservation

Five environmental issues (1)CO2 Reduction
The TLC Group is committed to reducing CO2 emissions to achieve a low carbon society in various
scenes of business activities for the purpose of curbing global warming.

Environmental Conservation Activitiesof the TLC GroupThe TLC Group is tackling reductions in CO2 emissionsin accordance with the Revised Energy Saving Act andother laws and regulations, as well as the “Voluntary
Action Plan on the Environment” of participating industry
organizations.
■ CO2 Emissions from TLC’s Major Facilities(Unit: t-CO2)

24 office buildings, 14 commercial facilities (38 facilities in total)
29 resort facilities in total

100,000

93,94591,09989,49280,00060,00055,79354,54853,95740,000■ Facilities assessed by third parties(Completed in FY2010/Scheduled to be completed in FY2011)
Environmental Performance Certification

20,0000

At houses, commercial facilities, office buildings, and otherfacilities developed by the TLC Group, self-assessment onenvironmental performance is conducted. Some facilities arealso evaluated by third parties, such as “Tokyo Green Labeling
System of Condominiums” and “Comprehensive Assessment
System for Building Environment Efficiency (CASBEE).”

FY2008FY2009FY2010* CO2 emissions are calculated with following emission factors defined foreach emission source:Electricity: 0.561 t-CO2 / thousands kWh
City gas: 2.08 t-CO2 / thousands m3
Propane gas: 3.00 t-CO2 / t
Gasoline: 2.32 t-CO2 / kL
Light oil: 2.58 t-CO2 / kL
Heavy oil: 2.71 t-CO2 / kL
Kerosene: 2.49 t-CO2 / kL
Heat supply: 0.057 t-CO2 / GJ

Energy Data Collection System
TLC is promoting actualization of three issues related toreductions in CO2 emissions.
1) “Internal actualization” underlying energy-saving activities2) “Actualization for customers (tenants)” of leasingbuildings3) “Actualization for society and governments” with smooth
response to the Energy Saving Act and ordinances ofprefectural governments, as well as information disclosure
to the public
To this end, in August 2010, TLC introduced a system tocontrol energy consumption at about 200 bases (excluding
housing,) such as office buildings, commercial facilities,
and resort facilities possessed or used by TLC.
This system enables centralized management of data

19 CSR Report 2011-2012

Tokyo Green
Labeling System of
Condominiums *1
CASBEE*2,3

Project names
BRANZ Geo Todoroki (3 stars in all four criteria)/
BRANZ Shinonome (3 stars in all five criteria)
Futako Tamagawa Rise Tower & Residence (Rank A)/
BRANZ City Konandai Uguisu no mori (Rank A)/
Asumigaoka Higashi THE GRAND (Rank S) * only somehouses /Abeno Market Park Q’s Mall (Rank A)/ BRANZ
Joto Sekime (Rank A)/ OSAKA Fukushima Tower (Rank
A)/ BRANZ Shonaidori (Rank B+)/ BRANZ Abiko (Rank
A)/ BRANZ City Miyakojima Tomobuchicho (Rank B+)/
BRANZ Sakuranomiya (Rank A)/ BRANZ Shitennoji
Yuhigaoka (Rank B+)/ BRANZ Oimazatominami (Rank
B+)/ BRANZ Mizuho Undojo Higashi (Rank B+)/ BRANZ
Mikuni South Residence (Rank B+)/ BRANZ Kyoto
Kawaramachi (Rank B+)

Suggestions on Energy Saving to Customers
The TLC Group makes suggestions on energy-saving
methods to not only Group Companies but also
customers. Tokyu Livable, Inc. suggests for owners ofproperties to use highly efficient lighting equipment which
ensures brightness with light reflectors while halving thenumber of fluorescent lights.

on consumption of electricity, gases, and water via Internet
and comparative analysis with target values or the previous
data. Using this system, TLC promotes its own activities
to reduce CO2 emissions, and comply with laws andregulations, such as the Energy Saving Act and Tokyo
Metropolitan Ordinance on Environmental Preservation.

Environmental-conscious Housing
and Facilities

LED lighting systems into the head office of Tokyu Land
Corporation, Tokyu Hands, Inc., Tokyu Sports Oasis, Inc.,and Tokyu Resort Service Corporation promoted theintroduction of the systems into their stores and facilities.

Solar panels for solar power generation of “BRANZ Higashi Ikebukuro”

Efforts for Popularization ofEnvironmental-conscious Smart Houses
Tokyu Homes Corporation developed “new environmentalconscious concept housing” based on three concepts,“use of natural energy,” “long-life and durable house,”and “low life-cycle costs,” and announced it in August
2011. As for use of natural energy, in addition to passive
design which is conscious about solar insolation andventilation, and well sealed/high insulation specification,
the house is equipped with large-sized solar power
generation systems, and energy-related technologies.
In order to achieve a “long-life and durable house,” more
durable materials were adopted for building exteriors, inaddition to a suggestion on a space capable to respond tolong-term life stages. Tokyu Homes set relatively lower
prices so that a lot of customers can easily purchase ahouse, aiming at promoting the popularization ofenergy-saving houses with less CO2 emissions in Japan.

Light reflectors

After installation offluorescent lights

Tokyu Community Corporation diagnoses energy
efficiency of properties of which management has
been trusted to the company with condominium energy
conservation checklist prepared, and makes suggestions on
effective energy-saving methods. Tokyu Homes Corporation
and Tokyu Relocation Co., Ltd. proactively make suggestions
on properties highly capable of saving energy and upgrading
equipment with an eye to energy saving.

Adoption of Rental Plants to Offset Carbon
It is considered that foliage plants at an entrance and a
reception area of office buildings contribute to preventing
dryness thanks to evaporative moisture from leaves,in addition to the healing effects from seeing greenery.
TLC has adopted rental plants to offset carbon for somebuildings operated by TLC.

*1 Tokyo Green Labeling System of Condominiums: There are five criteria ofenvironmental-consciousness; 1) building insulation, 2) energy efficiency ofequipment, 3) solar power generation and solar heat, 4) measures to enhancebuilding life and 5) green spaces. Projects are rated for each criterion by 1-3 stars.
(Until 2009, four criteria excluding “solar power generation and solar heat”)*2 CASBEE (Comprehensive Assessment System for Building Environment Efficiency):
evaluates buildings by their environmental performances on a five-point scale(S, A, B+, B-, C.) It is a nation-wide standard.
*3 Partly including labeling based on CASBEE by local governments

Exterior of the “new environmental-conscious concept housing”

Nature-friendly Lifestyle Startingat BRANZ

CO2 Reduction with Introductionof LED Lighting System

BRANZ Series, housing developed by TLC, are built basedon three concepts, “spartan craftsmanship,” “sophisticatedsense of space,” and “lifelong support.” Especially inconsideration of “prudent manufacturing practice,” TLC

In various facilities, lighting and air conditioning consumes
a lot of energy. CO2 emissions can be reduced by switchingthem to energy-saving models.
In FY2010, beginning with experimental introduction of

You are able to know offset amountof carbon with tags attached to eachplant pot.

CSR Report 2011-201220

Efforts for Environmental Conservation

Efforts for Environmental Conservation

120,000

plans products to achieve environmental-conscious lifestylewith high insulation of building, LED lighting system, anduse of natural energy. TLC also suggests eco-friendly
lifestyle while informing customers of effectiveness of
reduction in CO2 emissions at the time of installing energy
consumption monitoring system, and purchasing a house.

Efforts for Environmental Conservation

Five environmental issues (2)Promoting Biodiversity Conservation
The TLC Group makes efforts for promoting biodiversity conservation through TLC’s participationin “Japan Business and Biodiversity Partnership,” procurement of timber taking into accountthe ecosystem of forests, and progressive landscaping technologies.

Preservation of Existing Trees

Participation in COP 10 “Interactive Fair
for Biodiversity”

Nature Walk to Deepen Understandingof Nature
In order to protect biodiversity, it is important for each
person to recognize the significance of biodiversity and its
protection.
Condominiums and detached homes of TLC provide
programs for natural experience, such as in agriculture andforest preservation, to customers who are embarking on
a new life experience. For example, “BRANZ GARDEN
Asumigaoka Higashi” implements parent-and-child nature
walks at neighboring Showa no Mori Park.

Parent-and-child nature walk

Local staff of Palau Pacific Resort
participated in the Fair.

Cutting thinned woodworkshop held by Tokyu Hands, Inc.

In order to preserve as many original ecological systems as
possible, it is desirable to use the existing trees in the region.
“BRANZ Seta,” a condominium, was designed using
existing zelkova trees as a symbolic tree at the entrance.
“Tokyu Harvest Club Atami Izusan & VIALA,” amembership resort hotel scheduled to be completed in
May 2013, carries out a green project using existing trees
and land features of hillside to lower environmental loads.

Aporia Hippia Butterfly Outing” which addresses activities toprotect Miyamashirocho(Aporia Hippia japonica
Matsumura) designated as
an endangered species,
and also holds natureobservation events.
“Asagimadara” (chestnut tiger butterfly)

Creation of Places where Creatures Gather
In order to improve regional biodiversity, it is necessary to
not only increase plants, but also create an environment togather creatures. Planting of flowering plants attracts
butterflies and other insects, and then birds feeding onthem increase. Like this, it is expected that biodiversity is
gradually increasing.
“Hunter Mountain Shiobara,” a ski resort in Nasu
Highlands, Tochigi Prefecture, operates as “Hunter
Mountain Lily Park” during summer season. It is Japan’slargest lily park in which five million colorful lilies of 50
kinds bloom mainly in a ski area as vast as 99,000m2.
“Tanbara Ski Park” in Tanbara Highland which was

Implementation of Activities toConserve Endangered Butterflies, etc.

21 CSR Report 2011-2012

In “BRANZ Shinonome” scheduled to be completed in
February 2012, a regional ecological corridor is being
created by various methods for attracting insects and birds,
for example, planting a symbolic tree at a patio, greening,and setting birdhouses.
“BRANZ GARDEN Asumigaoka Higashi” has beendeveloped in Chiba City, Chiba Prefecture, and lies adjacentto Showa no Mori Park which has an area as large as 22
Tokyo Domes. Various implementations have been put into
action to take advantage of this favorable naturalenvironment. Trees are planted in a row so that wild birds,
etc. can easily travel even in a town area, and eco-friendly
planting design has been achieved with food-producing
trees and flowering plants attracting wild birds and bugs.

Town scenery of “BRANZ GARDEN Asumigaoka Higashi”

Exterior (architectural rendering) of “Tokyu Harvest Club Atami Izusan & VIALA”

VOICE

Fair Wood Procurement

Approaches to Promoting Biodiversity Conservationin “BRANZ GARDEN Asumigaoka Higashi”

Tokyu Homes Corporation proactively promotes fair woodprocurement*1 with the “Lumber Procurement Policy”
established incorporating international procurement standards.
Assessment of wood-related environmental risks is implemented in cooperation with FoE Japan*2, an international
environmental NGO. Based on results of the assessment,
continuous improvement activities are conducted.

Superiority of “BRANZ GARDEN Asumigaoka Higashi” is attributed to aplan in which an “ecological corridor” is formed centering on neighboring
vast Showa no Mori Park with the gardens of individual houses.
The gardens of houses include various means of attracting birds from thepark, and planting is designed taking into account regional vegetationsuch as benthamidia japonica. We believe that such approaches toregional promoting biodiversity conservation would lead to an improvement in value of the residential area.

Environmental Risk Assessment Associated with Wood (as of March 2011)■Millcreek *3

Relatively high risk 2.6%:

Plywood floor board, shelf board“Grandeco Resort” a resort facility in Fukushima prefecture
which is operated by Tokyu Resort Service Corporation,holds an event to observe chestnut tiger butterflies which
are biologically rare, and mark the butterflies captured byparticipants to record their travel. The travel record isavailable on the website of Grandeco.
“Tokyu Resort Town Tateshina” supports the “Chino

Promoting Biodiversity Conservation
with Green Housing

Assessed risks per approx. 27m3 of wood per housing
High risk 1.0%:

Kitchen, bathroom cabinet, plywood subfloor (lauan)

Mr. Shiro Wakui

Low risk

Professor of Environmental
and Information Studies
Tokyo City University

Relatively low risk 13.5％:
Structural plywood,sill plates, wood windows,
joinery, molding,exterior plywood,
wood trim for Japanese-stylerooms

Hunter Mountain Lily Park

82.8％

lumber,laminated lumber,
hardwood flooring*1 Fair wood trading refers to not only that trees are legally harvested, but also thatthey are logged in an environmental conscious manner and represents purchaseof only socially-fair wood (no endangered species, no illegal logging or trading,no adverse effect on ecosystem or indigenous people.)*2 Japan office of FoE (Friends of the Earth,) an international environmental NGO*3 North American-style homes (custom built)

CSR Report 2011-2012

22

Efforts for Environmental Conservation

Efforts for Environmental Conservation

Participating in “Interactive Fair for Biodiversity” held
together with COP 10 in Nagoya city, Aichi prefecture
in October 2010, the TLC Group presented our approaches to environmental conservation, centering on green technologies and naturalconservation through management of the “Palau Pacific Resort.”
Tokyu Hands, Inc. held workshops for kids, “Cutting thinned
wood” and “Acorn pinching with chopsticks.”

certified as Gunma Prefecture environmental GS (Gunma
Standard) business operator in FY2010 operates as“Tanbara Lavender Park,” planting 50,000 stocks of lavenderduring the summer season. Both parks are contributing topromoting biodiversity conservation in the regions byattracting many insects around flowers. As Ski resorts
which used to run a business only in ski season became
able to operate in summer, employment opportunities insummer are created and local economy is revitalized.

Efforts for Environmental Conservation

Five environmental issues (3)Five environmental issues (4)The TLC Group makes efforts for conserving water resources by introducing diverse water-saving equipment
to save water in business activities in TLC’s office buildings, commercial facilities, and resort facilities.

The TLC Group makes efforts for recycling and saving resources in business activities,
as well as longer life of housing and facilities, aiming to achieve a recycling society.

Conservation of Water Resources

Energy Saving
Energy Saving with Longer-life Housing

Conservation of Water Resources with
Water-saving Equipment
Lake Tsukui
Samukawa
intake weir

Kosuzume
purification plant

Great Reduction in Waste during
Renovation Works

Sagami River

Water-saving toilet and a smart controller
capable to adjust the volume of water(Example)

Totsuka Tokyu Plaza
Image of water source of industrial water

Self-water Purification at Resort Facilities

In “Totsuka Tokyu Plaza,” industrial water is used toflush a toilet. The industrial water is purified with fewer
chemicals, and distributed from a water treatment plantby using not electricity but a difference in height of land.
Therefore, this system features generally lower
environmental loads.

In accordance with the “Act on Promotion of Disseminationof Long-term Superior Housing” (enforced in 2009,) “BRANZ
Aobadai 2 Chome” completed in September 2011 acquired
the Long-term Superior Housing Certification.
TLC’s condominiums have acquired the highest three-starrating for “measures against deterioration” in the Housing
Performance Indication System, in consideration of qualityof concrete.

In the Republic of Palau, while public water supply is available,
it is not suitable drinking water as water quality is very
poor due to corrosion in piping, etc. Since there is notenough rainfall during a drought period from January to
April, the public water supplies might run dry. Moreover,in recent years, El Nino has made the situation during the
drought period more serious.
Taking into account such circumstances, “Palau PacificResort” has operated a hotel with drinking water generated
by its own private water supply facilities since opening,
and taken measures for saving water to protect water
resources in Republic of Palau.

Tokyu Homes Corporation is developing “Kurashi UP
GREEN,” environmental-conscious renovation.
In renovation, waste is reduced by about 90% comparedto new construction by effectively using existing buildings.
At the same time, life of buildings would become longer
with new equipment and enhanced structure.

Saving and Recycling of Resourcesin Business Activities
The TLC Group promotes thorough separate collection
and recycling of wastes. In relation to office buildings
and commercial facilities, appropriate disposal has been
implemented in relation to waste materials at construction,
provide education to management companies, and call forcooperation of tenants.
Tokyu Resort Service Corporation is promoting recycling

Use of Wood Cut for Improvementof Company-owned Forest
TLC makes bamboo smoked chips in the company-owned
forest in Ichihara city, Chiba Prefecture, and uses the chips
as materials for soil amendment of home garden spaces
at some detached homes sold in “BRANZ GARDEN
Asumigaoka Higashi.” We also use wood which was cut
during forest improvement activities for plant name tags
and woodchips.
In “Asakura Golf
Club,” logged woodis made into chips
and recycled in thefacility by Ishikatsu
Exterior, Inc. At thesame time, fallen
leaves and lawns areturned into compost.
Home garden spaces

Products to Make Ecological Efforts
in Everyday Life
Tokyu Hands, Inc. offers carefully selected products toeffectively use limited resources taking into account theenvironment as a series of “Ecology in Your Hands.”

Other Initiatives
For Raising Employees’ Awareness of Environmental Issues

Supporting Environmental NPO with Customers

Dispatch of Lecturers for School Education

Since FY2009, TLC encourages employees to take theCertification Test for Environmental Specialists (Eco Test)
hosted by the Japan Chamber of Commerce and Industry,in order to raise employees’ awareness of environmental
issues and complement environmental
education.
In FY2010, TLC introduced a system
in which the company pays all costs totake the examination to facilitate
efforts to increase the number of
employees certified as environmental
specialists.

Tokyu Sports Oasis, Inc. launched “Oasis Blue Project” incommemoration of the 25th anniversary in 2010. In Julyand August, fund-raising activities were conducted atvarious events and activities on the theme of CO2 reduction.
During the period from September to October, one yen was
accumulated for each use of Oasis, and the accumulatedmoney was donated to the Japan Fundfor Global Environment of theEnvironmental Restoration andConservation Agency. In FY2011, TLC iscommitted to supporting the recovery
from the Great East Japan Earthquake.

The TLC Group participated in “Interactive Fair for Biodiversity”
held with COP10 in 2010, and introduced our environmental
approaches. In response to request from a teacher of Gifu
Prefectural Ogaki Higashi High School who also participatedin the fair, we dispatched employees to the school as lecturers
for environmental education.
In a class at the school, the global environmental issues
and the TLC Group’s environmental initiatives were presented
on the theme of “Environmental Conservation and Corporate
Efforts.” Students seemed to become strongly interested in
the theme, and asked a specific question on green walltechnique. We received valuable feedback from students

23 CSR Report 2011-2012

who attended the class, for example, “I became interested
in environmental activities,” and “Despite a general
impression that real estate business operators are notenthusiastic about environmental conservation, I got toknow that TLC was an
exception.”

Classroom Lecture

CSR Report 2011-201224

Efforts for Environmental Conservation

Efforts for Environmental Conservation

In various housing and facilities developed by the TLC Group,a range of water-saving equipment has been introduced,
for example, water-saving faucets, and equipment toadjust the volume of water for dish washers and a toilet
bowl. The TLC Group is also proactively tackling reuse ofrain water. In “Futako Tamagawa Rise Tower & Residence,”
a condominium completed in 2010, a system has been
introduced in which rain water that penetrates to andis stored in a tank placed in the green area is reused forwatering a green area.

of waste oil from restaurants in hotels, golf courses,
and ski resort facilities managed by Tokyu Resort Service,and switching from disposal chopsticks to ordinary ones.

Efforts for Environmental Conservation

Employment and Labor Practices

Five environmental issues (5)Aiming at Creating a Workplace where
People Feel Job Satisfaction

Health Care

Considering that environmental conservation would lead to physical health,
The TLC Group conducts health-conscious activities.

At the TLC Group’s office properties, resort and commercial
facilities, we are committed to a reduction of toxic chemicals
that have an impact on the environment, and handle thesesubstances in accordance with the applicable laws andregulations. CFC (chlorofluorocarbon,) which is usedas air-conditioner coolant and PCBs, for condensers, areproperly managed or discarded in accordance with therequired procedures without leaks or discharges in accordancewith the corresponding regulations.
Control measures and procedures in relation to asbestos
and contaminated soil are implemented when required inlight of the site investigation results.

“Millcreek,” residential houses that are imported by
Tokyu Homes Corporation, exhibits superior performancein relation to durability, insulation, and air tightness,
which were invented based on North American traditional
approaches in which a house is inherited as an asset by
future generations. Its energy-saving performance exceeds
the next-generation energy-saving criteria determined by
the national government. In total air conditioning system
of “Millcreek,” CO2 emissions and running costs are
reduced with various energy-saving technologies. In termsof health, it is possible to keep the entire house at constanttemperature, and to keep the interior environment
comfortable through a whole year by taking in fresh air
free from pollen dust, moisture, and odor. “Millcreek” isa house aiming at balancing “environment” and “health.”Creation of Healthy Housing
by Reducing Chemicals

Duct forupstairs,
Air outlet

Sensible heat exchanging ventilation unit

Intsideunit

Duct fordownstairs,
Air outlet

Return air duct,
Air outlet

In response to increasing cases of sick house syndrome
in recent years, the Japanese Building Standards Act has
introduced a ban on two chemical substances, and theMinistry of Health, Labour and Welfare (MHLW) has issued
guidelines for air concentration levels for 13 chemicals.
TLC’s condominiums and detached housings employ
construction materials with the highest rating of F4-stars
in JIS/JAS evaluation system, and acquired the highest
grade 3 for the category of formaldehyde countermeasuresin the Housing Performance Indication System. TLC also
pays great attention to emission of other chemicals and iscommitted to providing healthier homes.
For example, wall paper used for the main bedroom of“BRANZ Sugamo” has effects to curb dew formationand mold, letting air through with textile fiber contained.
No harmful chemicals to humans are generated fromthese paper and adhesive agents. Furthermore, due
to the capacity to overpaint wall paper many times
so as to be used for a long time, the wall paper has
resource-saving effect.

Wall paper adopted in “BRANZ Sugamo”

25 CSR Report 2011-2012

Storage space

Air supply

Exhaust
Hallway

Main bed
room

Open ceiling space
Entrance
KitchenToiletBathroom

In-house Training Programs

Personnel Rotation Program

At TLC, employees are not regarded as “human resources,”but rather, as “human asset,” exerting direct influence on
corporate value and profit. TLC’s employee training program
consists of four stages, with a five-year interval from the timethey join the company. Each stage has goals to be achieved
through a stage-specific training curriculum. The programis intended to enable employees to create new values andimprove their skills as “value producers.” In addition toexisting programs, TLC actively develops personal development
programs to help each employee learn and acquirecertifications for his/her chosen career path. Furthermore,
due to the attention placed on development of foreignbusiness activities, TLC provides education of foreign
languages (English/Chinese) for interested employees.

TLC systematically rotates young employees who have beenwith the company for ten years or less for the purpose of
fostering personnel to take charge of management positions
with a broad understanding of corporate business. TLC
carries out the personnel rotation program, taking into
account employees’ own wishes and aptitudes based on
annual interview on personnel affairs. Those employees,
in principle, would experience three kinds of duties atthree divisions during the period of ten years after entering
the company. With this program, it is possible for thecompany to determine an employee’s aptitude at an earlystage, and for employees to conduct business activities fromthe company-wide viewpoint, in addition to their own
division’s viewpoint.

■ Training Program Overview
Year countfrom
joining TLC

Year 1 to 5

Year 6 to 10

Year 11 to 15

Year 16 and
over

Stage

Basic

Advanced

Pro

Management

Outsideunit

Image of the total air conditioning system

Realizing Health by Treetop Adventures“Sky Adventure Amagi” opened in “Amagi Tokyu Resort”
in April 2011 is an adventure course in which people
challenge various elements (attractions) placed about six
meters above the ground level among trees in the forest.
A sense of fulfillment and a sense of accomplishment
obtained by exercising the whole body to clear elementsin the great nature would lead to higher awareness ofhealth and children’s growth. Of course, thorough safetymeasures are taken,
for example, people
attach themselves
to a safety ropeand cannot take it
off until reaching aplace where staff
are available.
Sky Adventure Amagi

Upskilling
Programs(input)- Marketing- Finance- Logical thinking- Accounting- Communication- Business mind

Performance Accurately
Goal
execute given(output)tasks- Interpersonal - Information- Strategy
effectivenessgathering
formulation-N egotiation skills - Information- Businessanalyzing
creation- Relationship- Risk assessment - Businessbuilding
management- Creativity and - Hypothesis
formation andskillsinnovation- P resentation skills verification
Able to manage
Complete tasks
the team toin area ofachieve project
responsibility
goals

Able to createbusinesses, andcontinuously
achieve higher
performance goals

Outsourcing/Cross-industrial
Training Programs
In order to develop competitive human resources, TLC
considers it necessary to support employees to not only
learn just practical business skills, but also build extensive
human networks with business persons outside thecompany to develop multifaceted perspectives. To this end,
TLC has introduced outsourcing/cross-industrial training
programs, and provided many courses which employees
will be able to use in business, for example, “logicalcommunication” and “seven practices.”

New Business Venture Proposal System
Since 2004, the TLC Group has implemented a new
business venture proposal system, “Demand Innovation,”with an eye to discovering a new source of profit for the
next generation. Since FY2011, the Marketing Strategy
Department of Business Innovation Division which was
newly established for creating new business models hasenhanced the system by supporting commercializationof suggested businesses as a specialized department,
and invited ideas of new businesses from the TLC Group
employees.
The TLC Group has the DNA to constantly challenge
new businesses even in social transit periods, for example,
in past days, establishing Tokyu Hands Inc., and taking aleading role in introductionof installment selling ofreal estate in the industry.
With such a corporate
culture, aiming tocommercialize new
businesses, the TLC Groupwidely invites ideas which
may break a social
deadlock, free fromindustrial stereotypes fromthe TLC Group employees.

The poster to invite ideas

CSR Report 2011-2012

26

Employment and Labor Practices

Efforts for Environmental Conservation

Compliance with Laws and Needfor Toxic Chemicals Reduction

The TLC Group considers it important to create a working environment where employees can work with vigor
and motivation in order to improve services to customers and improve our corporate value. Therefore, we haveestablished various systems and structures to enable individual employees to make the maximum use of theirpersonal characteristics and abilities, aiming at creating a workplace where employees can work with pride.

Internship Programs
to Support Future Employees

Certified for Next Generation
Accreditation Mark “KURUMIN”

Revitalization & Communication
Workshop

TLC offers two internship programs for next generation tolearn first-hand what it means to work in the society,and rewards and challenges of working in the real estatebusiness. One program is called “Internship” and gives
actual working experience with our employees, while theother, “one-day Internship,” consists of visits to TLC’s
projects and group workshops to discover advantages of
the real estate industry. “I could more understand the realestate industry,” and “I could imagine myself working,”
participating students said every year, highly appreciating
the internship system which contributes to cultivating a viewof career for the next generation.

In May 2010, TLC earned certification for employers that
support development of next generation from Tokyo Labour
Bureau. TLC executed an action plan to improve work-lifebalance, for instance, by establishing and enhancing new
systems and workplace understanding to create better
atmosphere for work-life balance, promoting paternity
leaves, establishing system to allow employees to leave on
expired annual holidays to be with the partner for thedelivery or for nursing leave, and promoting taking paid
annual holidays. Among Group Companies, Ewel, Inc., Tokyu
Community Corporation, and Tokyu Hands, Inc. have alreadyacquired the certification. In July 2011, Tokyu Sports Oasis,
Inc. newly earned the certification.

TLC holds “Revitalization & Communication Workshop”
with the aim of allowing for exchange among employees
and reducing stress. The purpose of this workshop is tofigure out ways to work and live free from stress throughvarious experiences with guest lecturers. Useful programs
for actual business and life enjoy popularity among a lot of
participants, for example, “Self-relaxation” to relieve muscle
stiffness in shoulder and neck and promote comfortable
sleep, “How to breathe for releasing tension and how
to relieve irritation,” and “Work for learning an effective
way of praising.”

In order to promote employment diversity, TLC proactively
employs people with disabilities, and improves and enhances
their work environment. As a result, the employment rateof people with disabilities was about 2.1% as of the endof March 2011, largely exceeding the statutory employment
rate at 1.8%. The re-employment system for retired persons
has been introduced with an eye to productive employment
for both employees and the company (job matching.) With
this system responding to diversification of life plans after
retirement which has been recognized as an issue of theaging society, a lot of employees who retired once are
actively working, using skills that they have developed so far.

Knowledge Forum (in-house seminars)

KURUMIN(next generation accreditation mark)Self-relaxation

VOICE

Medical Checkup and Mental Healthcare

Using the Support System for Childcare

Advancing Support System
for Childcare and Nursing Care
The TLC Group has implemented a number of measures toprovide our employees with diverse working style options.
In addition to allowing ordinary childcare leave (up to one
and half years old,) TLC has a short-time working systemfor childcare, which employees in the child-rising years
widely use, as able to choose their own working hours.
Tokyu Hands, Inc. provides an exemption from overtime for
employees with children up to the third grade at elementary
school. It also has a system in which employees with afamily member requiring nursing care are exempted fromovertime work and can choose their own working hours.
Tokyu Sports Oasis, Inc., on the other hand, implements
flexible human resource management, including extended
maternity leave (small children up to three-years old,)“Short Work-Hour upon Returning to Work Program”(work three hours less, for six months after returning towork,) and “Childcare Employees System” (employeeswith children in elementary school can choose their own
working hours.)

27 CSR Report 2011-2012

In order to activate communication between management
executives and employees, and among employees, TLC helda “Communication Meeting” 12 times in FY2010, in which
the president and employees directly talk about the corporate
future vision and relevant issues. Employees could have avaluable and rare opportunity to frankly discuss various
individual thoughts with the president, for example, “if wechange this, the company would be better” and “I want towork at such a company in the future.” We are encouraged
to make efforts for improvement as a whole by increasingtransparency inside the company and sharing common
awareness of issues. Those activities facilitate the creationof a workplace where people can find satisfaction, and thebrew of open corporate culture to revitalize the company.

Thanks to the establishment of systems for childcare leave and short-timework in the company, I could feel comfortable when I unexpectedly hada child 20 years after entering the company. TLC encourages the
maximum use of existing company’s benefit programs. Accordingly, since
a lot of colleagues actually experience childbirth and childcare of theirsecond or third child, there is a full understanding of the relevant leaveand short-time work in the workplace. Therefore, I had a feeling of security
when applying to use the programs.
Now, a half year has passed since I returned to work. Thanks to theshort-time work and flexible time systems, as well as a leave reserve
system, I can calmly respond to a sudden call from a day-care center if
my one-year-old baby has a fever or for other reasons. I have been able
to keep a balance between workand childcare with an easy mind,
and furthermore have spare time
for myself.

TLC provides annual medical checkups for all employees,
conducts secondary diagnosis and interviews dependingon the initial results, in addition to health checks for those
whose overtime exceeds the company’s standard, and otherdetailed tests. For mental healthcare, TLC implements
employee mental support program (EAP) arranged by aspecialized external institution. The mental support programis also available for families of employees to consult with thespecialist about any problems including non-work related
problems such as childcare and nursing. Furthermore,
the mental healthcare program offers self-checklist every
year for employees to recognize their own stress levels.

TLC holds in-house seminars called “Knowledge Forum”
for executives and employees of the TLC Groups. With
the aim of advancing reform of organizational culture,knowledge interaction with other leading companies,
and of promoting learning and motivation, we invite
leading figures in many different industries to speakat our Forums.
In FY2010, six lecturers were invited, including Mr.
Noboru Takano, former President of the Ritz-Carlton Hotel
Company in Japan for the seminar titled “The moment
when hospitality exceeds service,” and Mr. Kazuhiro
Fujihara, former principal of Wada Junior High School,
Suginami-ku, Tokyo for the seminar titled “Communication
skills to foster human resources and increase theirmotivation the Secret of strength of Recruit Co., Ltd.”
Since FY2004, the Knowledge Forum has been held 28
times in total as of September 2011.

The Knowledge Forum

Yuko Tateishi

User instruction card for mental healthcare
consultation service

The Harvestclub Department
Resort Business Division

CSR Report 2011-2012

28

Employment and Labor Practices

Employment and Labor Practices

Ensuring Employment Diversity

Communication MeetingImproving Customer Satisfaction

Communication with Customers

Furthermore, a lot of Tokyu Group Companies including
Tokyu Hands, Inc. offer various kinds of courtesy services tosupport the customer’s life.

Drawing upon diverse expertise across the Group gained through various services we havedeveloped over the years, the TLC Group strives to further improve our products and services,and maximize customer satisfaction.

The TLC Group encompasses a variety of facility operations
including hotels, golf courses, ski resorts, fitness clubs, housing
for the elderly, and commercial facilities at 108 locations
nationwide with approximately 2,700 employees.
The TLC Group launched “Service-way Forum (meetingfor improvement of operation)” consisting of five majorgroup companies* engaged in facility operations in April
2009, in the group-wide effort to provide services which cansatisfy users of those facilities.
With the catch phrase of “Heartful Service (Heartfelt
Service),” the TLC Group is working on review andimprovement of services with the group-wide perspective,
in order to establish a vision concerning facility operations
which is common to the entire group based on each groupcompany’s peculiar philosophy and vision.
* Tokyu Resort Service Corporation, Tokyu Sports Oasis, Inc., Tokyu Stay Service Co., Ltd,
Tokyu E-Life Design, Inc.,Tokyu Land SC Management Corporation

Expecting an increase in participating Group Companies
in the future, the TLC Group will continue to conduct
activities to provide customers “Heartful Service” sharedwith all staff.
The customer participatory event held in April 2011
“Ms. Remi Hirano’s Cooking Show & Lunch”

Emergency drill at resident get-together event

Publication of “Cosmos” Magazine

Dream Map made at the seminar• CS Campaign and Customer Survey
CS (customer satisfaction) Campaign is held twice a year toraise awareness of Service-way Forum toward improvement
in service quality by displaying posters showing each groupcompany’s model employee, and wearing badges. During
this period, a customer survey is implemented. According
to the result, we present an award to staff that provided
excellent service in order to raise employees’ motivation andlead the objective evaluation to improvement in services.

• Human Resource Development for Heartful Service
Focusing on the development of frontline personnel, theTLC Group regards fostering of excellent facility managers
as an important issue, and prepared the guidebook withwhich facilities managers can confirm actions that they
are expected to take. Diverse training and seminars are
implemented using this guidebook.
Among them is a Dream Map Seminar. Dream Map
means “a map to make one’s dream come true.”
Participants express images of their ideal selves withpictures and letters, and share them among participants.
The purpose of the seminar is to enable participants toachieve a work-life balance and feel pleasure in having
a connection with society through jobs by drawing images
from the viewpoint of self-fulfillment and contribution toothers, and to positively act on their own initiative by
concretely imaging self-fulfillment. Some participants
made the positive comment that “I recognized that any
assignment could be wonderful depending on how I
approach it.” “I received suggestions from the issues I
shared with other members to resolve problems.”

29 CSR Report 2011-2012

Campaign poster

The TLC Group publishes “Cosmos” an information
magazine for customers related to housing and resort
facilities, featuring people’s lifestyles on the theme of“encounter with the authentic.”
The magazine is published four times a year, and, atpresent, delivered to approx. 130,000 customers nationwide.
As the magazine contains useful information such as
the latest news of the TLC Group Companies, various
campaigns and services, the entire group businesses
would be further recognized by customers who use theinformation. Like this, through the magazine, we improve
the power of the TLC Group brand and expand business
opportunities.
In addition to publishing the information magazine,
we enclose complimentary tickets, enhance privileges suchas discount and rewards by introduction of a Contract
Renewal Program and Introduction Guidelines at the timeof purchasing products and entering into a contract, andhold elaborately planned participatory events in the effort
for further improving customer satisfaction and enhancing
relationships with customers.
The TLC Group will proactively transmit information to
help customers lead affluent and comfortable lives afterusing services andpurchasing products.

Sales Office Loved by Customers
Each sales office of Tokyu Livable, Inc. conducts communitybased activities, aiming to be a sales office loved bycustomers in local communities.
For example, “Aobadai Center” plans and implements
various free seminars for customers, such as “Parent-andchild flower arrangement class.” The center has deepened
the interaction with local citizens by holding events that
tailored for the participation and enjoyment of people.
The Aobadai Center also gathers information mainly on
restaurants inside its sales area, and inserts such useful
information in leaflets of properties distributed as a partof sales activities.
Taking advantage of being located in front of thestation, “Shakujii Koen Sales Office” provides service tolend about 30 umbrellas free of charge on rainy days inthe hope of helping local citizens as much as possible.
This service is received well by users. “It is a big help attimes of sudden shower” users said.
In addition, with the aim of being a sales office neededby local citizens, each sales office of Tokyu Livable, Inc.
nationwide conducts not only real estate business, but also
activities suitable for features of each community, playing
a role as its information base in development of thecommunity, for example, proactively participating ina clean-up campaign and festivals in the community,and providing a billboard in front of the office for free.

BRANZ Support Program
TLC implements “BRANZ Support” Program, as needed,
to provide life-time support to customers who madea contract regarding purchase of TLC’s condominiums.
In “BRANZ Support” Program, our customers receive
construction progress reports. In addition, they are invited
to the Technology Center of Tokyu Community Corporation,common spaces preview events, and resident get-together
events, as well as a variety of nature programs such as
farming experience and forest conservation experience forinterested customers.

“Cosmos”

CSR Report 2011-201230

Improving Customer Satisfaction

Improving Customer Satisfaction

Activities at Service-way ForumEfforts for Social Contribution through Business

Ensuring Safety and Security

Evaluation of Damaged Buildings Inspector /Emergency Lifesaving Courses

Because the TLC Group is involved in urban infrastructure and services that are imperative
to people’s daily lives, it is our mission to maintain and improve safety and securityof our products and services.

Tokyu Homes Corporation encourages its employees toattain certification for Post-Earthquake Temporary Risk
Evaluation of Damaged Buildings Inspector. As of July
2011, 98 Tokyu Homes Corporation employees werecertified. The role of inspectors is to assess post-earthquake
building damages in order to prevent secondary disasters
caused by building collapse or falling building materials
caused by aftershocks. Other Group Companies also
implement various approaches including enrollment inlifesaving courses to ensure safety of our facilities andservices. In Shiki New Town in Saitama Prefecture thathas an aging population, AED was put in place andlifesaving courses were conducted at the request of thelocal community.

Planning and developing condominiums and detachedhousings, TLC conduct strict quality checks such as ensuring
the drawing and patrolling inspection at each stage ofresidential project from schematic design, construction,
to after-sales service in order to maintain high quality,
safety, installation of disaster and crime prevention
equipment, and comfort of our products and services.
Based on the “planning checklist” which is a compilationof the know-how and experiences of product development
and management over the years, we verify the performance
characteristics of our buildings’ structures, appliances andspecifications during schematic planning and construction
planning phases.
For crime prevention, we outline the fundamental idea
in our “security guideline.” Entry routes to the residence
are divided into three zones (site periphery, common
spaces and individual units) and crime prevention measures
are implemented for each zone.

• Residential Zoning for Security (example)

other cutting-edge structural designs, to make TLC’s new
office buildings with over 3,000 tsubo (9,917m2) floor
space, to meet the equivalent performance level of theseismic resistance standard for Type II Government andOther Public Office Facilities*. In order to assure ourtenants’ business continuity in case of earthquake, we also
conduct seismic resistant assessment on our existing officebuildings and commercial facilities, and reinforce thestructures to the level required by current Japanese
Building Standard Act.
Tokyu Resort Corporation implements building
inspections and seismic resistant assessments at the timeof selling used detached homes which the company
purchased, and if needed, reinforces their structure. Finally,
only properties guaranteed by outside inspection institution
will be put on the market.
Tokyu Community Corporation implements seminars
for management associations in effort to improve
condominium management techniques, aiming at provisionof condominiums which can satisfy customers.

Distributing information through handbooks

Enhanced Stockpile in Preparation
for Disasters
Having taken various actions in preparation for disasters,such as a stockpile of food and setting up of emergency
toilets, individual facilities of the TLC Group further
enhanced stockpile and other disaster contingency
planning in the wake of the occurrence of the Great East
Japan Earthquake.
Condominiums of BRANZ Series have reserve storages
for stockpile in place according to the number of resident
households, and defined the criteria of storage area andstockpile. (Excluding some condominiums)* The seismic resistance standard for Type II Government and Other Public Office
Facilities: The structure should be designed and constructed to withstand severe
shakes without serious damage that require major repair work. Specific measures
have to be implemented for safety of life and structural functions.

■ Lifesaving Courses Enrollment of the TLC Group Companies
Tokyu Land Corporation

Personnel in charge of office buildings/
commercial facilities operations
undergo Standard Lifesaving Courses.

Tokyu Community Corporation

New employees undergo Standard
Lifesaving Courses during
pre-assignment training.

Tokyu Sports Oasis, Inc.

All executives and employees undergo
Standard Lifesaving Courses (voluntary
program) every year.

Tokyu Resort Service
Corporation

All staff members in all facilities
undergo Standard Lifesaving Courses.

Tokyu E-Life Design, Inc.

All staff undergoes AED course orStandard Lifesaving Courses.
In addition, suffocation prevention andhow to use aspirators are also taught.

Disaster Prevention

Our goal for TLC office buildings is assuring a safe
working environment. We therefore take greatest care inundertaking routine safety measures and, based on our“Office Building Planning Guidelines” and “Universal
Design Guidelines,” improve our approach day to day.
Any accident that occurs in the buildings or facilities
including commercial complexes is recorded in a database,and is managed by the Facility Management Information
Network for inter-departmental sharing in order toinvestigate the causes and preventive measures.
This is one of the self-imposed requirements, among

31 CSR Report 2011-2012

TLC’s condominiums distribute “DIY Guidebook for Seismic
Countermeasures” in which countermeasures against
earthquakes are explained, for example, how to prevent
furniture from falling, as well as “Condominium Life
Handbook” in which basic knowledge of condominium
management and measures for crime and disasterprevention are described. In “BRANZ Support” Program(see P. 29,) seminars on crime/disaster prevention, fire drills,
and other events are conducted at Tokyu Community’s
Technology Center (excluding some condominiums.)
Tokyu Community Corporation, on the other hand,offers seminars and useful ideas regarding disasterprevention instruments and proper building maintenancemethods to condominium association board members.
It also put together “Disaster Control Guide” for eachcondominium association for their disaster preparedness.
In FY2010, a security manual was formulated in preparation
for increasing risk of flooding in urban areas.

Reserve storage of “BRANZ City Konandai Uguisu no mori”

Participation in Shibuya Ward Area Council
for People with Difficulty Getting HomeAt the time of the Great East Japan Earthquake, a numberof people had difficulties in getting home. In Shibuya WardArea where the TLC Group has a lot of bases, it is expectedthat public disaster assistance will be limited by high numberof visitors to the town. In response to such circumstances,
the Shibuya Ward Area Council for People with Difficulty
Getting Home was launched by relevant organizations
and companies.
The Council established “Shibuya Ward Rule” in relation
to countermeasures and division of roles in case ofoccurrence of large-scale earthquake. It plans to take quick
action for handling visitors with difficulties in getting homeduring disasters. TLC has participated in the Council bymanaging and operating several commercial facilities andbuildings near Shibuya Station.

Standard Lifesaving Courses (Tokyu Resort Service Corporation)

Emergency Lifesaving Courses (Tokyu Sports Oasis, Inc.)CSR Report 2011-2012

32

Efforts for Social Contribution through Business

Efforts for Social Contribution through BusinessThorough Quality Control

Efforts for Social Contribution through BusinessContribution to Local Community
We believe that the involvement of the TLC Group as a comprehensive real estate business group
can make a positive contribution to society. That is why we are taking a number of actions tofoster communities and restore connections among people.

Tokyu Sports Oasis, Inc. newly opened “Green Terrace,”a green roof technique available for local citizens at
Sumiyoshi branch in November 2010. The facility was
greened using a subsidy of “Greening Promotion Business”
by Hyogo Prefecture to save energy, and is open to thecommunity and used as local oasis.

The TLC Group proactively participates in local events withthe aim of promoting communication among employees
and revitalize local communities.
For example, we ran booths at summer festivals ofcondominiums managed by the TLC Group, and took partin local traffic safety activities and clean-up campaigns.
We also co-sponsor and make donations to fireworks,
festivals, and other events in various communities.
Moreover, each business establishment and facility
voluntarily conducts clean-up activities in its surrounding
neighborhood.

Opening ceremony with the governor of Shimane Prefecture and the mayor of Matsue City

Aiming to be a Community-based Company
Kids attending “Hands Hint Club”
Green roof technique at Sumiyoshi branch of Tokyu Sports Oasis, Inc.

Support for Developing Countries
Class of
“Shibuya University Network”

Contribution to Creation of Local LandscapeTokyu Resort Corporation participated in a clean-up activity at Kawazu-zakura Festival

Finding Out Hints to Revitalize Communities
With the concept of “Hint Market,” Tokyu Hands, Inc.
conducts various activities to provide hints to revitalize
communities. For example, in “Hands Kids Museum by
Jinnan Elementary School” held at Tokyu Hands Shibuya
branch, tote bags printed pictures drawn by pupils of
Shibuya Ward Jinnan Elementary School in art class were
sold, and part of proceeds was donated to Shibuya Ward
Social Welfare Council. Branch stores all over the nation
called on local education boards to make them hold
“Hands Hint Club.” In the Club which started from January
2011, staff of Tokyu Hands, Inc. go to kids’ room andafter-school day-care centers and have pupils enjoy making
things with them after school. Tokyu Hands, Inc. has also
taken part in activities of “Shibuya University Network,”
and holds classes mainly on things useful in every-day life
for a wide range of generations at stores and training
facilities.

The TLC Group contributes to an improvement in local
living environments by greening various facilities.
With a goal of creating towns full of greenery, Ishikatsu
Exterior, Inc. greens concrete surfaces using Earth Wall(green wall technique,) and plants seasonal flowers andplants. “Azabu Gardens” that were planted under the
direction of the company won two awards related to creationof town as a green facility with excellent environment in
Minato Ward, Tokyo. “Minato Ward Creation of Green
Town Award” is given to private facilities carrying out an
excellent greening plan. “Minato Ward Landscape Award”
is given to excellent private facilities which care for aneighboring area and make a town more attractive. For
efforts to form a beautiful, green, and calm residential area,“Azabu Gardens” simultaneously received two awards.

Ewel, Inc. launched a service for members to make social
contribution by simply purchasing fair trade products*
forming business alliance with Fair Trade Company. Members
can access the fair trade web shop via a members-only pageand make purchases with part of the proceeds from the sales
being donated to “Global Village,” an NGO advocating
environment protection and international cooperation.
Furthermore, each TLC Group Company conducts
activities to collect caps of PET bottles to provide polio
vaccines to children in developing countries.
* Fair trade products: Products which are produced through a fair trade system and which
create jobs for socially, financially disadvantaged producers and workers, and compensate
them fairly so that they improve their standard of living on their own, and become
financially independent.

Contribution to Local Employment andEconomic Development
The TLC Group contributes to development of local economy
by developing real estates and providing services.
In June 2011, Ewel, Inc. established an operation
center in Matsue city, Shimane Prefecture, to respond to
applications and inquiries from employees of companies
which signed contracts on various services including“WELBOX,” welfare and benefit service. Centralizing
operation functions which have scattered in various areas
for multiple years, ”Matsue Operation Center” schedules
to employ 260 regular staff and over 300 operators in
the local community within three years.

Palau Pacific Resort is the first world class hotel ever toopen in Palau. The hotel has had tremendous impacts;
the number of visitors to Palau grew from only few
thousands a year soaring to 80 thousand, making
the islands of Palau one of the world renowned resorts.
The hotel not only contributed to attracting visitors,
but also it has taken on an important role of job creationand human resource development over the years. About
85% of our hotel workers are hired locally and given
professional training in the hospitality industry. We areproud to say that our business activities have contributed
greatly to the widespread improvement of living standards
and overall economic development of Palau. In 2009,
Palau Pacific Resort was awarded special acknowledgmentfrom Koror state government and Palau National Congressfor our contribution to the society of Palau.

TOPICS
Contribution to the Safe and Secure Environmentof a Community
As increasing numbers of children are subject to crimes and accidents,
children’s safety has become a prime interest of society. Recognizing
this issue, Tokyu Livable, Inc. has joined the “Children Emergency Call
110” program that provides a safe place for children to run to in casethey are faced with danger. Among the Tokyu Livable’s real estate shops
in the metropolitan area, 32 shops located on the ground level display
the sign “Children Emergency Call 110” at the entrances to protect
children from crime.
Moreover, at 11 bases in the metropolitan area, AEDs were put inplace for emergency aid.
Our business characteristics make a relationship of trust with local
communities an essential
element of Tokyu Livable, Inc.,and the company intends tocontinue participating in suchprograms.

“Children Emergency Call 110” sticker
Azabu Gardens (completed in February 2010, Business owner: Pembroke Real Estate)

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CSR Report 2011-2012

34

Efforts for Social Contribution through Business

Efforts for Social Contribution through Business

Aiming to Be a Community-based Company

Efforts for Social Contribution through BusinessMeeting the Needs of Aging Society with a Low Birthrate(Support for Child-raising and Nursing Care)

Cooperation in Children’s Work Experience

For Promoting Work-Life BalanceWith the aim of helping children deepen their understandingof a society and think of future through work experience,
the TLC Group holds diverse events to offer opportunities
to experience work.
To be more specific, targeting local junior high school
students, the TLC Group Companies offer the following
opportunities for work experience: Tokyu Community
Corporation: condominium management and hotel staff;
Tokyu Sports Oasis, Inc.: work at sports club; and Ishikatsu
Exterior, Inc.: landscaping design underlying developmentof residential areas and parks.

Ewel, Inc. offers welfare and benefit package menus(WELBOX.) The company has a work-care support service
for companies to promote work-life balance. In November
2010, Ewel, Inc. held an event called “Third Work-Life
Balance for Parents and Children,” in which Mr. Kiyomi
Mikuni, a chef, was invited as a special keynote speaker anda family workshop to experience tastes was implemented.

Tokyu Community Corporation has co-sponsored “Fureai
Baseball Class” to enjoy playing baseball with active andretired professional baseball players with the aim ofhealthy growth of children. Among many children who
applied for the 5th baseball class, 250 children chosen
by lottery participated in it. Tokyu Community Corporation
has also cooperated in a class of swimming with clothes
at a municipal pool in preparation for water accidents
of children.
Tokyu Resort Service Corporation held “Tokyu Nasu
Resort Summer Junior Lesson” at “Nasu Kokusai Country
Club Try Field,” a general golf range for practical approach.
80 elementary school pupils who have played golf wereinvited to receive coaching from professional golfers incollaboration with NPO Junior Golfer Conference of Japan(JGC.) With a view to social and ethical education, Tokyu
Resort Service Corporation holds the events to makehealthy bodies of children, improve their skills, and teachmanners necessary for social life and sportsmanship.

In addition, in-house nurses and affiliated doctors provide
healthcare for residents.
Tokyu Homes Corporation is engaged mainly inconstruction and operation of group homes for the elderly,
and holds various classes and events for residents. As of
September 2011, Tokyu Homes Corporation has been
involved in Lifely Eda (opened in 2004 with 13 households)
in relation to operation of the home and invitation ofresidents, and Lifely Ohba (opened in 2007 with 14
households) in relation to invitation of residents.

A flower arrangement event

Support for NPOs’ Assistance
Activities for Children
In order to work on social action programs together withcustomers materially and through expertise, Tokyu Hands,
Inc. donates part of entry fees of events planned by Tokyu
Hands, Inc. to NGO “Save the Children Japan.” Donations
to the NGO are also made as an option of special benefitsof Hands Club Reward Card. Donated funds are used forassistance activities for children, such as provision of
education, food, and medical care, all over the world.

Promoting Certified Care-fittersand Barrier-free

Mr. Kiyomi Mikuni, owner chef of Hotel de Mikuni (Yotsuya, Tokyo)
Scene of the Summer Junior Lesson

Rental Apartment with Support
for Childcare
Tokyu Relocation Co., Ltd. took part in the “Brote Okurayama”
project (completion: August 2010, owner: P.O. Real Estate,)rental apartment with support for childcare, located at
Okurayama, Yokohama City, and is handling related leasing
services. The apartment building houses a city-approved
childcare center as well as a child playroom. Floor plans varyfrom one-bedroom to four-bedrooms to allow residents tomove to different units within the same building as thechildren grow or family structure changes. From floor plan
to environmental consciousness, many aspects have been
carefully considered to assure security and safety to support
families with children.
It became the first rental apartment be approved by“Yokohama City Apartment with Childcare Support
Approval System,” and also earned a certification of“Housing and Environment for Childcare Support”
by Mikihouse Child & Family Research and Marketing
Institute Inc.

35 CSR Report 2011-2012

Provision of High-quality Living
Environment for Seniors
TLC and Tokyu E-Life Design, Inc. support various aspectsof senior lifestyles by operating our senior housing series“Grancreer” that assures a comfortable, safe and secureliving environment.
There are 10 “Grancreer Series” housing facilities forthe elderly as of September 2011, that are categorized into
senior residences, and care residences. Senior residences
are for healthy elderly and feature wide range of services
for residents to enjoy safe and secure life, with excellent
living spaces and common spaces. Care residences, on
the other hand, are for people who require nursing care
and are staffed to offer residents 24-hour assistance withmeals, baths and other daily activities.
At senior residences, residents enjoy open dining rooms,
large common baths, hotel-like services, and a variety oflearning and recreational events to enhance their everyday
life even more. The dining room offers three meals 365
days a year with no need for reservations. Staff are all
required to take AED courses or standard lifesaving courses.

For elderly and physically challenged people to enjoy andfeel comfortable at resort facilities, Tokyu Resort Service
Corporation has been advancing barrier-free facilities andpromoting the staff to acquire Care-fitter certifications
from an NPO, Nippon Care-Fit Service Association. Certified
Care-fitters have hospitality skills and care skills required
to attend to the visitors.

Dementia Supporter Training
In the increasingly aging society, we need to be awareof and have correct understanding of dementia.
In recognition of the issue of dementia, Tokyu Community
Corporation has launched a training program for Dementia
Supporters* since March 2008. The program teaches
accurate knowledge of dementia as well as effective
communication skills with condominium residents withdementia. Currently, all Amenity Mates (TLC condominiums’
building managers) in the metropolitan area have completed
the Dementia Supporter Training.
* Dementia Supporters: Taught by experts on dementia as lecturers (called “Caravanmate”,) Dementia Supporter training programs are co-hosted by local municipalities
and trade associations. Participants learn necessary skills to watch for people withdementia and their families, and become “Dementia Supporters.” Concurrently, theJapanese Ministry of Health, Labor and Welfare launched a “Nationwide Caravan toTrain One Million Dementia Supporters” campaign to increase the number ofdementia supporters to one million nationwide, making every community always asafe and secure hometown.

CSR Report 2011-2012

36

Efforts for Social Contribution through Business

Efforts for Social Contribution through Business

There are growing needs for a safe and comfortable living environment for the elderly and bettersupport for raising children. The TLC Group provides various services to contribute to forming
a society in which men and women of all ages can lead an affluent life.

Events to Support Children’s Growth