Press Release
For Immediate Release
August 5, 2024

SHIROIYA HOTEL – A New Breakfast Launch! –Experience ʻGUNMA BREAKFASTʼ in a Stunning Atrium
Available from Tuesday, August 13, 2024

Art Destination, Shiroiya Hotel in Maebashi, Gunma, is excited to introduce its new breakfastmenu. Guests can now enjoy a freshly prepared breakfast made with local ingredients in astunning atrium surrounded by greenery and artwork. The new menu is created by Chef Hiro
Katayama of the main dining “the RESTAURANT,” which has been listed in the international
gourmet guide “Gault & Millau” for three consecutive years. Chef Katayama drew inspiration fromhis childhood memories in Gunma and from his stage period in France to craft the new menu.
The breakfast will include Japanese and Western-style dishes made with local Gunma ingredients,
as well as a special menu for children. Starting from August 13, 2024, the breakfast will beavailable not only for hotel guests but also for non-staying visitors with prior reservations.

(Left) ©Shinya Kigure(Right) ©Katsumasa Tanaka“GUNMA BREAKFAST”
In the newly updated “Gunma Breakfast,” Chef Hiro Katayama, a native of Gunma, has prepared
meals using abundant local ingredients to fully enjoy the blessings of Gunmaʼs great nature. Youcan savor Japanese dishes created with memories of Katayamaʼs childhood, Western dishes
inspired by his training in France, and a childrenʼs plate that the whole family can enjoy together.
Enjoy your breakfast in a comfortable space designed by architect Sou Fujimoto, featuring a bold
four-story atrium with lush greenery, artwork, and iconic interior designs.
●Venue“the LOUNGE” 1F Shiroiya Hotel, 2-2-15 Honmachi, Maebashi, Gunma●Hours
07:00-10:30（L.O. 09:30）※Reservation Required※Non-staying visitors can reserve the breakfast.

Press Release
For Immediate Release
August 5, 2024
●Price3,800Yen (incl. tax and service charges)●Menu<Japanese>
Japanese Omelette (Tamagoyaki)
Teriyaki Akagi Chicken
Seared Maitake Mushrooms
Spinach with Sesame Sauce
Shimonita NattoOkra, Myoga, and Scallion Relish
Grilled Salmon
Pickles
Fruit Platter＜Western>
Local Chicken Omelette
Hutte Hayashi Bacon and Sausage
Green Salad
Sautéed Salmon
Pickled Cabbage
Ratatouille with Gunma Vegetables
Marinated Cucumbers
Fruit Platter
BreadConsommé Soup

©Shinya Kigure©Shinya Kigure＜Childrenʼs Plate>
Local Chicken Omelette
Hutte Hayashi Bacon and Sausage
Local Akagi Beef Hamburger SteakGreen Salad
Seasonal Soup
Pancakes
Fruit Yogurt©Shinya Kigure※The menu is subject to change depending on the availability of ingredients.
●Reservations
Please reserve the breakfast by calling or using the following link.
027-231-4618（Shiroiya Hotel）
https://www.tablecheck.com/shops/shiroiya-lounge/reserve*Please inform us of any allergies at the time of reservation.
*Guests staying at the hotel will be asked the preferred breakfast time upon check-in.
*Non-guests can reserve the breakfast with reservation.

Press Release
For Immediate Release
August 5, 2024
●Hiro Katayama, Head ChefKatayama was born in Gunma but launched his career at theImperial Hotel in Tokyo. After training at prestigious restaurantsin Tokyo and across France, Katayama opened his own restaurant
in Gunma. He was later offered the opportunity to bring Joshu(Gunma) cuisine to a wider audience by joining the SHIROIYAHOTEL project. In preparation for his role, he worked with chef
Hiroyasu Kawate at Florilège in Tokyo and other renowned
restaurants in Japan and overseas.
©Shoko Takayasu●Message from Hiro Katayama
Japanese cuisine is a menu of "memories" from my childhood.
Freshly cooked rice,
Miso soup that warms both the body and soul,
The omelet made by my grandmother,
Pickles passed down from my mother,
Side dishes made with plenty of local ingredients,
These are cherished memories filled with care and love.
Western cuisine is a menu of "memories" from my training days in France.
Rich, flavorful bouillon,
Sautéed and marinated fresh vegetables,
Meticulously crafted hams and sausages,
Freshly baked bread,
A simple yet elegant morning starts with the time and care we put into dishes.
We hope that SHIROIYA HOTEL will become part of your "memories."

SHIROIYA the LOUNGEDesigned by Sou Fujimoto, one of Japan's leading architects, “the LOUNGE” is a lush green spacewith a bold four-story atrium and spiral staircase, and brilliant light pouring in from the top lights.
Like a salon in a museum, it is a place where guests can enjoy a variety of contemporary art byworld-renowned artists, Steinway's automatic
piano, and live performances, as well as interiors
from around the world. Serving as a living room in
Maebashi, the LOUNGE is suitable for various
dining occasions, from solo dining to gatherings
with friends and family. Open for breakfast(reservation required), lunch, and afternoon tea.
From 5:00 p.m., guests can enjoy free beverages
and other refreshments while viewing the changing
colors of the artwork in the Art Lounge.
©Shinya Kigure

Press Release
For Immediate Release
August 5, 2024SHIROIYA HOTEL (2-2-15 Honmachi, Maebashi, Gunma)
An art destination ʻShiroiya Hotelʼ opened in December 2020 to revitalize Maebashi City, Gunma.
After the closure of the Shiroiya Ryokan (Inn), which boasted a history of over 300 years, architect
Sou Fujimoto renovated and rebuilt the existing 1970s building, and the hotel has attracted
attention for its collaboration with domestic andinternational artists and designers. The hotel has
been selected as one of the National Geographic
Travelerʼs “39 Best Hotels in the World in 2021.” Themain dining ʻSHIROIYA the RESTAURANTʼ has beenfeatured in the global restaurant guidebook Gault &Millau for three consecutive years. In March 2023,
the hotel published its first book, “Shiroiya Hotel
Giving Anew.”https://www.shiroiya.com/©Shinya Kigure

For more information and high-resolution images, please contact the following e-mail address.
pr@shiroiya.com (Att: Minako Morita)