ATTENDANCEAUDIT SUMMARY
CES® 2024
JAN. 9-12, 2024 | LAS VEGAS, NV | CES.tech

Letter From Consumer Technology Association (CTA)®

As the world’s most powerful technology event, CES brings together exhibitors, business leaders, industry experts,
policymakers and media to show off the technology of tomorrow and the innovations that are solving today’s biggest
challenges. The show serves as an important business-to-business hub, fostering connections between prospective
business partners, collaborators and buyers. We don’t just bring together big audiences – we convene the decision-makers, innovators and thought leaders moving our industry forward.
Building on the fall 2023 announcement at the United Nations of technology as a pillar of the ‘Human Security forAll’ framework, CES 2024 highlighted the technologies that are improving lives, across a range of new advances in
artificial intelligence, robotics, automotive and mobility, sustainability, accessibility, digital health and more. In an
increasingly complex and volatile world, these technologies create opportunities to bring people closer together andsupport economic, food, health, environmental, personal, community and political security.
Of course, the ‘world’s most powerful tech event’ moniker isn’t just something we’ve given ourselves. It’s demon­
strated in our verified show data. CES 2024 drew 138,789 attendees from around the globe, including more than80,000 industry attendees and 5000 media. That includes 56,432 attendees from outside the United States – morethan 40% of the total and the largest percentage of international attendees to ever attend CES. With more than 10%
growth across the show floor, the show featured more than 4300 exhibitors, including a record 1400+ startups in
Eureka Park.
We’re proud to present these numbers after a strict auditing process following the requirements set out by UFI, theGlobal Association of the Exhibition Industry. CES stands proudly among the most transparent of American tradeshows that follow UFI auditing standards. We use an independent auditor, so that attendees and the broader industry
can trust what we say about attendance and attendee interest. Please take a few minutes to see detailed informationon CES 2024 in this CES 2024 Attendance Audit Summary.
Thank you for your interest in, and support for, CES. We hope to see you back in Las Vegas for CES 2025, January 7-10.

Kinsey Fabrizio

John T. Kelley

President
Consumer Technology Association

VP, CES and Show Director
Consumer Technology AssociationCES® 2024 Attendance Audit | CES.tech

Table of Contents

Introduction..................................................................1
Attendance Highlights..................................................2International Attendance..............................................3
Speaker Highlights........................................................4
Attendance Profiles.......................................................5
Industry Attendee Profiles.............................................6
Government Representatives........................................8Social Media Reach........................................................9Media Coverage.............................................................9
About CTA.....................................................................12CES® 2024 Attendance Audit | CES.tech

Introduction
PREFACE
CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as theproving ground for innovators and breakthrough technologies for 50-plus years – the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)®, it attracts the world’s
business leaders and pioneering thinkers.
Visit CES.tech for news and information about the show.
To speak directly with a CES sales representative regarding exhibit space or promotional opportunities, pleasecontact us at ExhibitSales@CTA.tech.
AUDIT SOURCES
The CES 2024 Attendance Audit Summary provides exhibitors and prospects insight into those in attendance at CES.
This information will aid in evaluating opportunities and maximize your ROI from CES. Information included in thisdocument was derived from:• Alliance for Audited Media CES 2024 Exhibition and Conference Audit Report• CES 2024 Registration Data, provided by Maritz• 2023 Fortune Global 500 list
• 2023 Twice Top 50 CE Retailers

Alliance for Audited MediaAAM provides an independent, third-party verification of CES attendance, attendee
demographic information, records and record-keeping systems. It is important that CES
exhibitors have valuable, accurate attendance data to enhance market analysis and verify
the show’s merits

CES® 2024 Attendance Audit | CES.tech1Attendance Highlights
The following numbers are highlights of the top attendance segments and represent a snapshot of CES attendance.
For more information, please contact a sales representative at ExhibitSales@CTA.tech.

CES 2024 TOTAL ATTENDANCE OVERVIEW
Registration Type

Domestic

International

Total Verified
AttendanceIndustry Attendees
Exhibitor Personnel
Media
Total Verified Attendance

50,242
28,8203295
82,35729,782
24,5902060
56,43280,02453,4105355
138,789

CES 2024
attracted302

Job Title
President/Founder
C-Level Executives
Vice President/SVP/EVP
Director/Sr. Manager/General Manager
Total Senior-Level Executivesof the 2023 Fortune
500 Companies

Verified Attendance% of Total VerifiedAttendance

15,723
12,76817,41023,39369,294

11.7%
9.5%
13%
17.5%
51.9%

CES® 2024 Attendance Audit | CES.tech

2

International Attendance
CES welcomed a global audience with 56,432 international visitors from 161 countries, regions and territories.
North America

Europe12,424(Excluding U.S.)

5975

South America
1235

Middle East/Asia
36,017

Africa229

40.6%

Oceania552

of CES 2024 attendance came fromoutside of the United States

TOP 20 COUNTRIES, REGIONS & TERRITORIES IN ATTENDANCECountry
United States
South Korea
ChinaJapan
CanadaGermany
FranceTaiwan
United KingdomMexico

Verified AttendanceCountry

Verified Attendance

82,35715,802
8346
6077
3761
2974
2582
2096
1837
1551

Italy
Netherlands
TurkeySwedenHong Kong, SAR
IsraelIndia
Singapore
Australia
Brazil

838
754
653
609
571
537
486
457
434
416

CES® 2024 Attendance Audit | CES.tech3

Speaker Highlights
Top executives and government leaders at CES 2024 presented their insights and vision for the industry’s future, withpresentations from:• will.i.am, Creative Innovator & Musician, Mercedes-Benz USA• Jo Ann Jenkins, CEO, AARP

• Dorothy Ann Advincula, Global Head of Audience, Insights &Measurement, Uber Advertising• Derrick Johnson, CEO, Encounter AI• Byron Allen, Founder, Chairman, & CEO, Allen Media Group, LLC• Michael Kassan, Chairman & CEO, MediaLink• Utkarsh Ambudkar, Actor/Musician, Freestyle+• Jeffrey Katzenberg, Founding Partner, WndrCo• Cristiano Amon. President and CEO, Qualcomm• Allegra Krishnan, Vice President and Chief Loyalty & EngagementOfficer, McDonald’s• Tulani Andre, Vice President, Social Media, National Geographic• Linda Anegawa, Chief of Medicine, Noom

• Judy Johnson, Director, Gaming, HP Inc.

• Dimitri Kusnezov, Under Secretary, Department of HomelandSecurity• Maria Anhalt, CEO, Elektrobit• Clarence E. Anthony, CEO & Executive Director, National Leagueof Cities (NLC)• Ryan Lakin, Division Vice President, Medical Devices, Abbott• Sheri Bachstein, CEO, The Weather Company• Megan Lee, Chairwoman & CEO, Panasonic• Perissa Baily, Vice President, General Manager eSolutions,Brunswick Corporation• Laura Major, CTO, Motional• Lauryn Bosstick, CEO, Podcaster, Entrepreneur, The SkinnyConfidential• Grant Michaelson, Vice President, Business Affairs, Disney
Branded Television• Michael Bosstick, CEO, Podcaster, Entrepreneur, Dear Media• Jennifer Mitchell, President, CBS Television Stations• Gail Boudreaux, CEO, Elevance Health• Latoya Peterson, Co-Founder/CXO, Glow Up Games• Dr. Roland Busch, CEO, Siemens• Jennifer Prince, Chief Commercial Officer, LA Rams

• Kisun Chung, Vice Chairman and CEO, HD Hyundai• Marija Radulovic-Nastic, Chief Technology Officer, Electronic
Arts Inc.

• Mark Cuban, Co-Founder, Cost Plus Drugs• Brian Lawlor, President, Scripps Sports• Doug McMillon. CEO, Walmart• Josh Davis, Group Vice President & Chief Cybersecurity Officer,Toyota Motor North America & Toyota Connected North America• Jen Sargent, CEO, Wondery• Amelia DeLuca, Chief Sustainability Officer, Delta Air Lines• Liz Schmidlin, PhD, Lead User Research, PlayStation• Katie Dombrowski, Vice President CPG Partnerships, Pinterest• Thomas Schmitt, Global Director, Cybersecurity (CISO), AB-InBev• Robert Downey Jr., Actor, Aura Investor & Board Member,Team Downey• Lori Schwartz, Founder & CEO, StoryTech• Sarah Schinckel, Director Emerging Technologies, John Deere• Joe Eberhardt, President & CEO, Jaguar Land Rover North America• Michael Lee Sherwood, Chief Innovation and Technology Officer,
City of Las Vegas• Nikki Fargas, President, Las Vegas Aces

• Hon. Rebecca Slaughter, Commissioner, Federal Trade Commission• Adena Friedman, Chair and CEO, Nasdaq• Evan Spiegel, Co-founder and CEO, Snap

• Patrick Gelsinger, CEO, Intel• Chris Gibbons, Founder & CEO, The Greystone Group Inc.

• Lisa Spelman, Corporate Vice President and General Manager
Intel Xeon Products & Solutions, Intel• Stedman Graham, Chairman & CEO, S. Graham & Associates• Fiona Tan, Chief Technology Officer, Wayfair• Blake Griffin, Co-Founder, Mortal Media• Catie Griggs, President, Business Operations, Seattle Mariners• Nickole Tara, Chief Growth Officer, Cirque du Soleil
Entertainment Group• Catherine Halaby, Head of Entertainment, TikTok• Lynn Teo, Chief Marketing Officer, Northwestern Mutual• Skarphedinn Hedinsson, CTO, LA Rams

• Dara Treseder, Chief Marketing Officer, Autodesk• Nicolas Hieronimus, CEO, L’Oréal• Brian Van Harlingen, Chief Technology Officer, BelkinInternational• Brian Higgins, Chief Customer Experience Officer, Verizon• Stephen Hoge, President, Moderna• Anthony Veneziale, Co-CEO, freestyle+• Barbara Humpton, President & CEO, SIEMENS• Kathy Vidal, Under Secretary of Commerce for Intellectual
Property and Director, USPTO• Tony Isetta, Vice President Head of Content Marketing, National
Football League• Lizzie Widhelm, Senior Vice President B2B Marketing and Ad
Innovation, SiriusXM Media

CES® 2024 Attendance Audit | CES.tech

4

Attendance Profiles
JOB TITLE BREAKDOWN
Industry
Attendee

ExhibitorPersonnel

Total Verified
Attendance

Analyst

1329

312

1641

Buyer

1782

301

2083

Creative Professional

691

985

1676

Engineer

5800

3831

9631

Manager/Store Manager/ Product Manager

5037

4846

9883

Manufacturer’s Representative

418

523

941

President/Founder

12,7342989

15,723

Production Technician

289

616

905

Systems Installer/Integrator

264

167

431

Trainer/Educator

599

304

903

ENTERTAINMENT & ADVERTISING COMMUNITY*
Industry Attendees

Total Verified AttendanceAdvertising & Marketing

5781

Content, Media & Entertainment

2871

Total Advertising & Entertainment

8652

TOP 20 REPRESENTATION FROM TWICE’S TOP 50 CE RETAILERS OF 2023
Company

Number of Reps
at CES 2024

CompanyAmazon

1389

Curacao

Number of Reps
at CES 2024
14

Walmart349

Staples13

Microsoft327

Dell

13

Lenovo

269

CDW

12

Best Buy74

B&H Photo

11Target52

Nebraska Furniture Mart

10Costco

38

RC Willey

9Sam’s Club38

BJ’s Wholesale Club

9Micro Center

23

Meijer7

Newegg18

Office Depot

7*Individuals self-reported; total represents a single individual with duplicate selects removed.

CES® 2024 Attendance Audit | CES.tech5

Industry Attendance Profiles
REPRESENTATION FROM BUYING ORGANIZATIONSType of Organization

In-Person Industry
Attendees*% of Total Verified
Industry Attendees

Corporate (Non-Retail)

2006

2.5%

Distribution

3237

4%

Retail4587

5.7%

System Integrator/Installation/ VAR

1735

2%

Total Representing Buying Organizations

11,565

14%

REPRESENTATION FROM OTHER INDUSTRY ORGANIZATIONSType of Organization

In-Person Industry
Attendees*% of Total Verified
Industry Attendees

Advertising & Marketing

5781

7%

Business Services

3390

4%

Content, Media & Entertainment

2871

3.5%

Digital Health

1143

1%

Education/Training

1763

2%

Engineering/Research & Development

5063

6%

Finance (Banking, Service, Insurance)

2144

2.6%

Healthcare/Pharmaceuticals/Biotech

1680

2%

Manufacturer’s Rep

1500

1.8%

Non-Profit/NGO/Lobbying

630

<1%

Software Development/Publishing

3517

4%

Sports & Fitness

465<1%Telecom & Utilities

2078

2.5%

Travel & Hospitality

846

1%

Venture Capitalist/Private Equity/Investing

1517

1.8%

*Industry Attendees = Does not include media or exhibitor personnel

CES® 2024 Attendance Audit | CES.tech

6

Industry Attendance Profiles
TOP 20 PRODUCT CATEGORIES OF INTEREST
Market/Product Category**

Industry Attendees*

Artificial Intelligence

28,902

Vehicle Tech

18,488

IoT/Sensors17,690

Smart Home & Appliances

15,262

AR/VR/XR

14,841

Robotics

14,387

Marketing and Advertising

13,135

Startups

12,731

Video Technologies

12,6605G

12,446

Energy/Power12,269Cloud Computing/Data

11,717

Fitness and Wearable

11,553

Digital Health

11,512

Audio Technologies

11,320Entertainment & Content

10,676

Gaming & Esports

10,016

3D Printing

9689

Cybersecurity

9391

Sustainability

8811*Industry Attendees = Does not include media or exhibitor personnel**Industry Attendees may select multiple /product categories

CUSTOMER BASE SUMMARY – INDUSTRY ATTENDEES*
Total VerifiedAttendance% of Total Verified
Industry Attendees

Business to Business (B2B)

34,011

42.5%

Business to Consumer (B2C)

16,34320%

Both (B2B and B2C)

27,61034.5%Classification by Customer Base

*Industry Attendees = Does not include media or exhibitor personnel

CES® 2024 Attendance Audit | CES.tech7

Government Representatives

Through our Leaders in Technology program, CES 2024 attracted 209 government guests from across theglobe including state elected officials, high-ranking U.S. congressional and agency staff, as well as international
governmental officials and staff.

APPOINTED AND ELECTED OFFICIALS
The White House (3)U.S. Consumer Product Safety Commission (1)U.S. Department of Commerce (3)U.S. Department of Health and Human Services (1)U.S. Department of Homeland Security (1)U.S. Department of Transportation (1)U.S. Department of Treasury (1)U.S. House of Representatives (1)U.S. Senate (5)Federal Trade Commission (1)Federal Communications Commission (2)State of Arizona (1)State of California (1)State of Colorado (1)State of Connecticut (2)State of Hawaii (2)State of Illinois (1)State of Kansas (1)State of Michigan (7)State of Minnesota (1)State of Montana (1)State of Nevada (2)State of Ohio (1)State of Tennessee (1)State of Texas (2)State of Wisconsin (2)State of Wyoming (1)Government of Austria (2)Government of Belgium (2)Government of Canada (2)Government of France (1)Government of Germany (1)Government of Israel (1)Government of Netherlands (1)Government of Singapore (1)Government of South Korea (1)Government of Switzerland (1)Government of Taiwan (2)Government of Ukraine (1)European Investment Council, EU (1)U.S. AND INTERNATIONAL GOVERNMENT STAFF
U.S. Senate (20)
U.S. House of Representatives (44)Sergeant at Arms of the United States Senate (3)U.S. Consumer Product Safety Commission (1)U.S. Department of Agriculture (1)U.S. Department of Commerce (19)
U.S. Department of Defense (1)U.S. Department of Energy (7)U.S. Department of Health and Human Services (2)U.S. Environmental Protection Agency (11)U.S. Department of State (2)U.S. Department of Transportation (3)U.S. Department of Treasury (1)Department of Homeland Security (7)Federal Communications Commission (4)Federal Trade Commission (2)Export-Import Bank of the United States (1)NASA (2)State of California (1)District of Columbia (1)State of Florida (2)State of Illinois (1)State of Michigan (1)State of Nevada (1)State of Tennessee (1)State of Texas (1)State of Washington (1)European Parliament Liaison Office (1)Great Britain and Northern Ireland (1)CES® 2024 Attendance Audit | CES.tech

8

Social Media Reach

Highlights include:
28.5B CES Global Reach on social media
534K CES Mentions across social media
Media Coverage
CES 2024 attracted 5355 members of the media from 76 countries, regions and territories. Major broadcast networks,trade publications, magazines, newspapers, websites, podcasts and blogs covered CES 2024 extensively. The show
also partnered with and received coverage from media outlets around the world covering lifestyle, health and fitness,automotive and more.

International Media Attendance by Region

Oceania
32, 1.6%

Africa3, <1%

North America (excl. U.S.)
318, 15%
South America
108, 5%

Europe727, 35%

Middle East/Asia872, 42%

CES® 2024 Attendance Audit | CES.tech9

Big Names in Coverage IncludeABCAd AgeADWEEK
Aftonbladet
Agence France Presse
Al Jazeera Media Network
Android Authority
ARD German Radio & TV
Associated Press
Auto Week
Automotive News
Automotive World
Axios
Barron'sBillboard
Bloomberg
Business Insider
Car and DriverCBS
China Central Television
CHIP
Chosun Ilbo
CNBC
CNET
CNN
ComputerBild
Condé Nast
Consumer Reports
Corriere della Sera
Daily Mail
De Telegraaf
Dempa Publications
DER SPIEGEL
Digital Trends
DIGITIMES
Dow Jones
Economic TimesEl PaisEl Tiempo
EngadgetEuronews
Fast Company
Forbes
FortuneFox News
Frankfurter Allgemeine
Future PLC
HearstHerald Corporation
Hong Kong Economic Times
IDGIGNiHeartMedia
Inc. Magazine
Investor's Business Daily
Japan Broadcasting Corporation
KLAS-TV
Korea JoongAng Daily
KTLA
La Tribune
Las Vegas Review-Journal
Le Figaro
Le Monde
Le Parisien
Les Echos
Maeil Business News
MarketWatch
Mashable
Morning Brew
MotorTrend
NBC News
Newsweek
Nikkei Asia
Nikkei Business Publications
Nippon Television
O Globo
PCMag
Pocket-lint
PoliticoRadio FranceCES® 2024 Attendance Audit | CES.tech

Reuters
Reviewed
RTL Television
Seoul Economic Daily
Sina
SMG
South China Morning Post
Stuff
T3Tech Crunch
The Asahi Shimbun
The Australian
The Daily Beast
The Drum
The Hollywood Reporter
The Independent
The Korea Economic Daily
The Motley Fool
The New York Times
The Retail Observer
The Times of London
The Verge
The Wall Street Journal
The Washington Post
Times of India
The Yomiuri Shimbun
Times of India
Tokyo Broadcasting System
Tom’s Guide
Univision
USA Today
Variety
VentureBeat
Voice of America
Vox Media
Wirecutter
WIRED
Xinhua News Agency
ZDNet
Ziff Media Group

10

2024 Media Partners

CES® 2024 Attendance Audit | CES.tech11

About Consumer Technology Association

As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leadinginnovators - from startups to global brands - helping support more than 18 million American jobs. CTA owns andproduces CES - the largest, most influential tech event on the planet. Find us at CTA.tech. Follow us @CTAtech.

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CES® 2024 Attendance Audit | CES.tech12