Nanovation, Inc.
Company ProfileJan. 2024

Business summary
With the mission “Leading insightful communication moments with inspirations,”
Nanovation focuses on the growth of marketing and advertising community in Japanby creating various networking and educational platforms

Conference

MediaEducation

Producing a closed forum series

Online media called "Agenda note",

Training program series given bycalled “AGENDA”, an off-site,

specially focused on marketing topics.

leading marketers from inside andexclusive conference for marketing

Most of the articles are written by theoutside Japan. The program assist all

executives. Over 4,000 senior level

top marketers in our network and thebusiness people striving to enhancemarketers attend these conferences

media has been noticed by thetheir marketing strategies and team.

every year.

industry.
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is an exclusive, invitation-only conference bringing top marketers from in andConference 「Agenda」
outside of Japan, enhancing networking opportunities and exchanging latest marketing trends
and insights
Discussion over E-commerce industry.
Over 400 marketers joined over 3night 4 days
conference focused on marketing trends and insight Over 300 people attend for 2 nights 3 days

The gathering of B2B marketing department
leaders from various companies.

Copyright © Nanovation, Inc. 2021 All rights reserved.

Pursuing the further growth of young
marketers.

How retail and maker need to make changes
adapting to the new normal

To connect knowledge,
information and experiences,
fostering collaborative creation.

カンファレンス事業

Conference
Ex. Marketing Agenda 2019

（May22-25, 2019 in Okinawa, Japan）

Marketing Agenda provides an intimate
environment for senior level marketers toconverge, debate and discuss the major
strategic issues they face. This exclusive,
invitation-only event is a closed forum for thesharpe minds in the industry to connect anddiscuss shared challenges, as well as network,build relationships and meet potential partners.

Copyright © Nanovation, Inc. 2021 All rights reserved.

Agenda also utilize the unique location of
Yomitan Village and offer site specific contents
and experiences which provides extraordinary
emotions to the participants that trigger them to
3 alsobe more creative and think different, andsupports the economic growth of the local area.

メディア事業MediaWe engage in business around the marketing-specific website “Agenda Note”.
As “media created along with marketers,” we provide many articles written by marketers
themselves, along with original articles written by our editorial department.

Media created along with marketers

Marketers must analyze more information than ever before, and make holistic decisions.
Agenda Note supports marketers by sharing knowledges thru the media which allowing them tomove forward aggressively and take advantage of this very dynamic environment.
In addition to the original contents provided by our editorial department, our uniqueness comesfrom the idea “media created along with marketers,” where we provide many articles written bymarketers themselves. With a team of many writers, we comprehensively cover all marketingrelated topics from branding, strategies, EC trends, technology trends, organizations, etc..
Through Agenda Note, we strive marketers to have positive and flexible mindset as they engage
in the business of communication.
Name：Agenda note

URL：

https://agenda-note.com/

Launch：May 8th, 2018
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Copyright © Nanovation, Inc. 2021 All rights reserved.

エデュケーション事業We also have a training program given by leading marketers from inside and outside Japan. TheEducation

program assist all business people striving to enhance their marketing strategies and team. Over
400 marketers of all levels participate in our educational program.

Muso-juku by Ray Adachi
https://salon-de-ray.agenda-note.com/

Adachi Hikaru, a leading marketer and executive in Japan, presents a members-only business salon that conveys
business skills, learning, and fun. Adachi joined marketing giant P&G straight out of college, afterward working for aconsulting firm, becoming an executive at a foreign-affiliated manufacturer, and joining McDonaldʼs Japan as the head ofmarketing in 2015. He became one of the key figures in the companyʼs bouncing back after languishing with poorperformance. He joined Niantic, Inc., known for the “Pokemon Go” game, in September 2018, becoming their seniordirector of product marketing for Asia Pacific. Adachiʼs salon provides first-hand information on three themes he hasdeveloped over the course of his career: 1) the marketing and management business skills; 2) culture (book reviews,etc.); and 3) fun (in the Roppongi and Azabu areas of Tokyo). He will give participants the techniques needed to win in
both business and private spheres.

Marketing strategic course by Daisuke Otobe
https://otobe-juku.agenda-note.com/
This is a new marketing program led by Daisuke Oto, who, after serving as Marketing Director at P&G, executed marketingorganization reforms at various companies including Unilever, Nissan, and Shiseido. The program aims to provide a systematic
understanding of "strategy," crucial for market creation and brand management. Its goals include the ability to "1. develop winning
strategies," "2. analyze one's own and competitors' strategies," "3. think strategically about various situations," and "4. enhance one'sown strategic capabilities." A notable aspect is the opportunity to receive personal feedback from Mr. Oto, strengthening one'smarketing core in areas such as effective strategy building and thought processes. The program comprises four sessions:"Reinterpreting Objectives," "Reinterpreting Resources," "Creating and Utilizing Strategies," and "Success Case <FabricDeodorizer>," each involving lectures, assignment submissions, and practical exercises.

RISING SALON
https://rising-salon.agenda-note.com/
A study session is being conducted by members of the Rising Agenda Council to focus on current learning themes.
Participants acquire skills applicable to their immediate work and develop capabilities essential for their careers in the
coming years. Following the study session, there will be a networking event for participants to interact with fellow marketersof the same generation, fostering genuine connections. This provides an opportunity for candid discussions on daily
challenges, future goals, and the creation of lifelong connections.

5Copyright © Nanovation, Inc. 2021 All rights reserved.

エデュケーション事業

Education
Marketing Basic course
https://marketing-basic.agenda-note.com/
Marketing is the means of creating markets. Elevating the performance of strategies is just one aspect; the breadth ofresults stemming from the fundamental, universal thinking of understanding humans, gaining insights, and creating
value surpasses any other means. Regardless of the specific domain ‒ be it strategy, tactics, digital, or data ‒impactful thinking is essential for anyone in a marketing role. This academy aims to systematically teach thefoundational, universal marketing mindset for those entering the field and serve as an introductory course for thosealready in practice but seeking a comprehensive understanding they may have missed.

Marketing Advance course “The Insight”
https://insight-academy.agenda-note.com/
When people make a purchase, they may believe they have their own reasons, but, in reality, there's an underlying "something"(insight) influencing their decisions. This influential factor, affecting human behavior significantly, cannot be discovered throughtraditional marketing methods. It involves uncovering not just the conscious reasons, desires, or emotions but penetrating thesubconscious psyche, even beyond the person's awareness. By identifying these hidden aspects, marketing strategies that
resonate with customers' deep emotions can be crafted. In essence, the success of marketing heavily relies on the"understanding of the human psyche." This program focuses on the relationship between human understanding and insights,
the mindset needed to induce attitude change, practical insight discovery, pitfalls in brand discourse, interview techniques, andmore. Renowned experts in consumer understanding, Tomonobu Tominaga, well-versed in behavioral economics andpsychology, and Koji Kage, a marketer acknowledged for moving hearts, will lead this practical program spanning threesessions.

Degital promotion Basic course
https://fujiwara-juku.agenda-note.com/
Digital marketing is crucial in today's corporate landscape, and effective utilization can make a significant difference.
Whether you're entering the IT industry for the first time or joining a specialized digital department, understanding thefundamentals and acquiring expertise from basics to advanced levels is essential .Mr.Shoya, who has devised andexecuted digital strategies for various companies, offers a comprehensive training program through four sessions. Covering
the overall understanding of "What is digital marketing," usage of "Push media like email and LINE" for results, designing
Marketing Automation (MA) scenarios, leveraging social media, and specific tactics for increasing e-commerce sales,
6Mr.Shoya thoroughly imparts knowledge through video lectures.

Nanovation Network in the Industry
Through these core businesses connected to each other, we provide knowledge and networks
and community for marketers of all levels who are responsible for Japanʼ economic growth.

Number of participants per year
over4,000people

Number of speakers per year
over

150

peopleConference

Media

Educationｚ

Number of participants per year

over400people
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Copyright © Nanovation, Inc. 2021 All rights reserved.

Appendix

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沖縄本社オフィスについて
Nanovation Okinawa-HQ
2346-11 Kina, Yomitan Village Okinawa, Japan 904-0302
Our Office is located at the Yomitan Regional Development Center. This center opened on May 1, 2016 as a center for new local
development aiming for the economic growth of the Yomitan Village. Nanovation has the office in the Incubation Office area on the2nd floor. With our companyʼ growth and network, we also support the local economy and the community.

9Copyright © Nanovation, Inc. 2021 All rights reserved.

会社概要

Corporate Overview

Name︓Nanovation, Inc.

Okinawa Office︓〒904-0302
2F 2346-11 Kina, Yomitan Village Okinawa
Tokyo Office︓〒 150-0012
5-17-10 Hiroo EastWest 6F, Shibuya-ku, TokyoRepresentative︓President and CEO HirofumiNakano
Founded︓August 1st, 2016

Products︓Conferences, media, and educational program

Corporate mission

︓Leading insightful communications moments with inspirations.

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Copyright © Nanovation, Inc. 2021 All rights reserved.

役員紹介

OfficerHirofumi started his career at Sendenkaigi, one of the top publisher in Japan focused on advertising and sale promotion
magazines. Appointed as the Sales Director for the advertising magazine *Sendenkaigi" and was awarded as the best sales.
Also served as a producer for the conferences and award shows hosted by the company. With the passion for the industry
and experiences at tSendenkaigi, he realized the importance of creating a platform for the industry to network, be inspired
and new learnings. After 11 years at Sendenkaigi, Hirofumi join dmg;;events Japan. At dmg::events Japan, he served as thesales director as well as the managing director for ad:tech Tokyo. During his tenure, he attended various global conferencessuch as Advertising Week NY, SXSW, CES, Web Summit to gain insights on the platform based businesses around the world.
He left dmg;;events Japan to found his own company "Nanovation, Inc." in 2016. With the mission "Leading insightfulcommunication moments with inspiration", Nanovation focused on creating a platform for the marketing and advertisingcommunity in Japan. In the past, over thousands people have attended the conferences Nanovaiton hosted. In 2018, helaunched "Agenda note", a web media specially focused on marketing. Most of the articles are written by the top marketers

Hirofumi Nakano（Nanovation, Inc. CEO）

in his network in Japan and the media has been noticed and admired by the industry professionals. Last year, the companylaunched a marketing school to educate next generation of marketers. The teachers include the top marketers in Japan still
active on the field. Hirofumi strives everyday to make a world better place through marketing and building the community
needed. Born in 1987, Nagano Japan.

Copyright © Nanovation, Inc. 2021 All rights reserved.

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