Effective date: February 12th, 2024

COOKIE POLICY OF NOVAKID

1.

INTRODUCTION

The present cookie policy, an integral part of the General Terms and Conditions and Privacy

Policy of Novakid Inc., (hereinafter: “Cookie Policy”) describes how Novakid uses cookies andsimilar technologies on the www.novakidschool.com
subsites(including

theindividualsite and all of its subdomains andlanguagesites:

novakidschool.com/ae/,novakidschool.com/ar/,novakidschool.com/arab/,

novakidschool.com/am/,novakidschool.com/br/,novakidschool.com/ch/,novakidschool.com/cl/,novakidschool.com/cn/ novakidschool.com/co/, novakid.com/cz/, novakidschool.com/dk/,
novakid.de/, novakidschool.com/ee/,novakidschool.com/gr/,novakid.id,

novakid.es/, novakidschool.com/fi/, novakid.fr/,

novakidschool.com/hk/,

novakid.co.il/,novakid.hu/,

novakid.co.il/he-en/,novakidschool.com/in-en/,in.novakidschool.com,

novakid.it/,

novakidschool.com/kz-ru/,novakid.co.kr/, novakidschool.com/lt/, novakidschool.com/lv/,

novakidschool.com/mx/,

novakid.my/,novakid.jp/,

novakidschool.com/hr/,novakidschool.com/nl/,

novakidschool.com/kz/,
novakidschool.com/no/,novakid.pl/, novakidschool.com/pt/, novakid.ro/, novakid.ru/, novakidschool.com/ru-global/,novakidschool.com/sa/,novakidschool.com/se/,novakidschool.com/si/,novakidschool.com/sk/, novakid.com.tr/, novakidschool.com/tw/ to provide, customize,assess, enhance, promote, and protect our services. Please note that terms not described inthis Cookie Policy have the similar meaning as defined in the General Terms and Conditions
and Privacy Policy of Novakid. If you have any questions do not hesitate to contact us atpolicy@novakidschool.com.

2.

WHAT IS A COOKIE?

Cookie is a file, which is sent to the device of the user when the user visits the Website. Novakid
can access the cookie again when the user visits the Website on a further occasion, in order tofacilitate navigation on the internet or transactions, or to access information about user
behaviour. It is sent to your browser and stored on your device’s hard drive. When you visit our
Website, we may collect information from you automatically through cookies.
3.

WHAT TYPES OF COOKIES DO WE USE?

Strictly Necessary Cookies. These cookies are essential for the Website to work properly andcannot be turned off. They help us to make sure that our Website is secure and that you can
use all its features.
In line with Article 5(3) of the ePrivacy Directive (Privacy and Electronic Communications
Directive 2002/58/EC on Privacy and Electronic Communications), consent is not required fortechnical storage or access of the following cookies:●

cookies used for the sole purpose of carrying out the transmission of a communication,●cookies that are strictly necessary in order for the provider of an information society

service explicitly required by the user to provide the Services.
a.

Advertising Cookies. These cookies help us to show you relevant advertisements fromour trusted partners based on your past use of our Website.
b.

Analytics Cookies. These cookies help us to understand how people use our Website.

This information allows our team to improve our Website and make it more user-friendly.
c.

Personalisation Cookies. These cookies help us to show content that is suited to you,including offers, based on your previous use of our Website.

4.

LIST OF COOKIES WE USEa.

Strictly Necessary Cookies

Service provider name

Cookie name

Description

Expirynovakidschool.com

intercom-state

Allows the Website to recognize the

7 daysvisitor in order to optimize the chat-box
functionality.

novakidschool.com

SESS#

Preservers user states across page

7 hours

requests.

Yandex Metrica_ym_visorc

novakidschool.com

www.novakidschool.com

AllowsSessionReplay to function

1 hourFraud prevention cookies, and similar

1 yearcorrectly__stripe_mid

technologies that we deploy through our
Site,

help

us

learn

thingsabout

computers and web browsers used toaccessStripeServices.

This

information helps us monitor for anddetect potentially harmful or illegal use
of our Services.
school.novakidschool.com__stripe_mid

Fraud prevention cookies, and similar
technologies that we deploy through our
Site,

help

us

learn

thingsabout

computers and web browsers used toaccessStripeServices.

This

information helps us monitor for anddetect potentially harmful or illegal use
of our Services.

1 yearb.

Analytics Cookies

Service provider name

Cookie name

Description

Google_dc_gtm_UA-#

Used by Google Tag Manager to control

novakidschool.com

Expiry1 day

the loading of a Google Analytics script
tag.

Google_ga;

novakidschool.com_gid;

Registers a unique ID that is used to_ga: 2

generate statistical data on how theyears;

visitor uses the Website.

_gid: 1 day;_gat;
_gat: 1 day;novakidschool.com

collect

Used to send data to Google Analytics

13 month

about the visitor’s device and behaviour.
Tracks the visitor across devices andmarketing channels.

Yandex_ym_d(RUContains the date of the visitor’s first

novakidschool.com

only)

visitor’s first visit to the website.

Yandex_ym_isad (RUThis cookie is used to determine if thenovakidschool.com

only)

visitor has any adblocker software in

1 year

1 day

their browser.

Yandex_ym_uidnovakidschool.com

only)

(RU

This

cookie

is

used

to

collect

non-personal information on the visitor’s

1 yearWebsite

behavior and non-personal

visitor statistics.

novakidschool.com

referrer

Stores data on which Websites the user

29 dayshas visited.

A local cookie containing the number ofnovakidschool.com

tmr_reqNum

requests sent to the server. Can be

1 yearused to estimate transmission loss.

novakidschool.com

tmr_reqNum

A local cookie containing the number of

1 yearrequests sent to the server. Can beused to estimate transmission loss.

Google novakidschool.com _gcl_au

It's the first party cookie for "Conversion
Linker"functionality-it

3 months

takes

information in ad clicks and stores it in a
first-party cookie so that conversions
can be attributed outside the landing
page.
novakidschool.com

tmr_lvidTS

Local cookie, contains the timestamp

1 yearfor generating the cookie tmr_lvid

novakidschool.com

tmr_lvid

Local cookie, visitor’s identifier on the

1 yearwebsite side. It is used to provide thefunctionality of the getClientID method,cache the issuance of VID cookies, aswell as to calculate the audience sizefor browsers that do not support 3-party
cookies

Yandex_ym_isad (Only Determines whether a user has ad
RU)

blockers

1 daynovakidschool.com

www.novakidschool.com

utm_data

Used to understand Ads effective

3 months

www.novakidschool.com

initial_page

Used to understand which page be a

30 daysreferrer
www.novakidschool.com

referrer

Stores data on which Websites the user

30 dayshas visited.

yandex.ru

yandexuid (RU

Registers

only)website-behaviour. This is used forinternal

data
analysisonvisitor’s

andwebsiteonvisitor’s

1 yearoptimization.

yandex.ru

ymex (RU only)

Registersdata

1 yearwebsite-behaviour. This is used forinternal

analysis

andwebsiteoptimization.

Yandex Metrica_ym_metrika_eThis cookie is used to collect data on

novakidschool.com

nabld

the visitor’s behaviour on the Website.

1 day

This information can be used to assign
the visitor segment, based on common
preferences.

novakidschool.com

metrika_enable

Used

to

track visitors on multipledwebsites in order to present relevant

1 day

advertisement based on the visitor’s
preferences.

novakidschool.com_gaexp

Cookies beginning with __utm and _ga
originate from Google Analytics and are

2 months

used

to

keep

a record of visitor

statistics.
Googletmr_detect

These cookies are used by Google

school.novakidschool.com

servicestocollect

1 daysinformation thatallows us to serve our advertisements
on properties that are part of the Google
Display Network.

novakidschool.com

fingerprint

novakidschool.com

n_kestem_d

Uniq anon user id, use for all metrics

1 yearThis cookie use for storage data about 1 year
experiments for event_metrics, action’sname visitor_experimens
This cookie use for storage promo 1 year

novakidschool.com
promo_code

code,this value send when create trialuser

novakidschool.com

User query params like "admitad_uid", 1 year

utm_data"ga_", "irclickid", "irgwc" utm_* use toremember where the user came from,value send when create trial user

yandex.rui (RU only)

yandex.ru

yabs-sid
only)

(RU

Used for identifying Website users.

1 yearRegisters

Sessiondata

onvisitor’s

website-behaviour. This is used forinternal

analysis

optimization.

andwebsiteyandex.ru

yuidss(RU

only)

Registers

data

on

visitor’s

1 yearwebsite-behaviour. This is used forinternal

analysis

andwebsiteoptimization.

c.

Personalisation Cookies

Service provider name

Cookie name

Description

Intercomnovakidschool.cointercom-sessio

Allowsmnconversations

users

Expirytoaccess

their

and

have

data

7 dayscommunicated on logged out pages for
1 week.
Intercom

intercom-id

novakidschool.com
trustpilot.com

trustpilot.com

Allows visitors to see any conversations

1 yearthey've had on Intercom websites.
TrustboxSplitTe

These Trustpilot cookies are used tostshow our reviews and scores to users.

amplitude_id

These Trustpilot cookies are used to

3 months

10 years

show our reviews and scores to users.
trustpilot.com

trustpilot.com

OptanonConse

These Trustpilot cookies are used tontshow our reviews and scores to users.

__auc

These Trustpilot cookies are used to

1 year

1 yearshow our reviews and scores to users.
trustpilot.com

trustpilot.com

TrustboxSplitTe

These Trustpilot cookies are used tostshow our reviews and scores to users.

TP.uuid

These Trustpilot cookies are used toshow our reviews and scores to users.

3 months

11 months

Bloomreach__exponea_etc

To store a unique user ID

3 years

To provide timezone

1 hourajs_anonymous

These Trustpilot cookies are used to

1 year_id

show our reviews and scores to users.

OptanonAlertBo

These Trustpilot cookies are used to

xClosedshow our reviews and scores to users.

__
Bloomreach__exponea_tim
e2__trustpilot.com

trustpilot.com

novakidschool.com

lead_event_statusnovakidschool.com

localeInformation

about

sending

1 yearmetrics 1 year

status, Lead step

Information about the chosen locale,usually used in case the user decided to 1 yearchange it via the header locale switcher.

novakidschool.com

currency

Information about the chosen currency,
usually used in case the user decided to 1 yearchangeswitcher.

it

via

the

header currency

d.

Advertising Cookies

Service provider nameFacebooknovakidschool.com

CookieDescription

name

_fbp

ExpiryUsed by Facebook to deliver a series of

3 months

advertisement products such as realtime bidding from third party advertisers.

Googlenovakidschool.com_gcl_au

UsedbyGoogleexperimenting

AdSensewithfor

3 months

advertisement

efficiency across websites using theirservices.

google.com__Secure-3PA

This cookie carries out information

PISID

about how the end user uses the2 years

website and any advertising that theend user may have seen before visiting
the said website.
google.com

SAPISID

HSID, SSID, APISID and SAPISID

2 years

cookies enable Google to collect user
information

forvideoshostedby

YouTube.
google.com

APISID

HSID, SSID, APISID and SAPISID

2 years

cookies enable Google to collect user
information

forvideoshostedby

YouTube.
google.com

SSID

HSID, SSID, APISID and SAPISID
cookies enable Google to collect user
information
YouTube.

forvideoshostedby

2 years

google.com

HSID

HSID, SSID, APISID and SAPISID

2 years

cookies enable Google to collect user
information

forvideoshostedby

YouTube.
google.com

1P_JAR

This cookie carries out information

29 days

about how the end user uses thewebsite and any advertising that theend user may have seen before visiting
the said website.
novakidschool.com

cto_bundle

Criteo,toprovidefunctions across

13 months

pages

TikTok novakidschool.com
_ttp

To

measureperformanceandof

improveourthe

13 months

advertising

campaigns and to personalize the user's
experience (including ads) on TikTok.

TikToknovakidschool.com_tt_enable_c TikTok to market ourselves using the 1 year
ookie

TikTok cookie that collects data about
behavior and activities on our website andto measure the effect of our advertising.
This tracking is used to evaluate andmeasure how different campaigns andmarketing strategies perform on TikTok.
Used to identify a visitor

facebook.com

fr

Used by Facebook to deliver a series of

3 months

advertisement products such as realtime bidding from third party advertisers.

doubleclick.net

test_cookie

Used to check if the user’s browser

1 day

supports cookies.

google.com

SID

These cookies are used by Google to 2 years
display personalized advertisements on
Google sites, based on recent searches
and previous interactions.

google.com__Secure-3P

These cookies are used by Google to

SID

display personalized advertisements on

2 years

Google sites, based on recent searches
and previous interactions.
google.com

NID

These cookies are used by Google to 1 year
display personalized advertisements on
Google sites, based on recent searches
and previous interactions.

google.com__Secure-3P

These cookies are used by Google to 1 year

SIDCC

display personalized advertisements on
Google sites, based on recent searches
and previous interactions.

5.

WHAT DO WE DO WITH INFORMATION WE COLLECT?

5.1 Strictly Necessary Cookies
We use the information we collect to:●verify the user’s account during the session;●

remember the choices made on the Website;●

avoid fraudulent access to the user account;●provide Chatting services;●

process card payments.

5.2 Analytics Cookies
We use the information we collect to:●monitor aggregate usage metrics such as total number of visitors and pages viewed;●

analyze visitor’s use of the Website to provide the best functionality of our Website andServices;●

help Novakid to improve its Services.

5.3 Personalisation Cookies
We use the information we collect to:●identify your interests in order to offer you content that suits your preferences;●

remember your information so that you will not have to re-enter it during your visit or the
next time you visit the Website;●

inform visitors about current promotions based on their previous use of the Website.

5.4 Advertising Cookies
We use the information we collect to:●show custom, personalized advertisements;●

monitor and evaluate the effectiveness of the advertisement or our marketing
campaigns;●

ensure that advertisement is properly displayed

6.

OPTING IN

By entering our Website, users can actively check their desired preferences on the pop-up
window about the cookies we use in the future.
The cookies are grouped into four intelligible categories, that the user may check or uncheck,depending on their preferences. Strictly Necessary Cookies cannot be unchecked and refused,because they are whitelisted and are necessary for our Website to function properly.
7.

OPTING OUT

You can set your browser to not accept cookies, but this may negatively impact your experience
with the Website and some parts of it may no longer be fully accessible. Please visit thefollowing links to find out how you to change your cookie and advertisement settings:● http://www.aboutcookies.org/● https://tools.google.com/dlpage/gaoptout● http://optout.aboutads.info/● http://www.youronlinechoices.com/uk/your-ad-choices

8.

THIRD PARTY / EMBEDDED CONTENT

The Website uses different third-party applications and services to enhance users’ experience.
This includes but is not limited to social media platforms, advertising services. As a result,cookies may be determined by such third parties and used by them to track your online activity.
Please note that Novakid has no direct control over information collected by these cookies. To
get more information on the cookies used by such third party through the embedded content, werecommend you to review the privacy policy and terms of use of this third party listed below:

Third Party
MailRu Counter

Description

Privacy Policy

We use MailRu Counter tohttps://help.mail.ru/legal/term

have the actual informations/top/pp

about our ad conversion rates
VK Pixel

We use VK Pixel to have thehttps://help.mail.ru/legal/term

actual information about ours/adsvk/privacy

ad conversion rates
Smartlook

We use Smartlook to help

https://help.smartlook.com/dorecord user’s sessions on the

cs/privacy-policy

Website9. MODIFICATIONS TO THIS POLICY
Novakid reserves the right to make changes in this Cookie Policy. We will post the modified
version on the Website. So please review it from time to time.

Previous version: September 30th, 2021