To whom it may concern
December 16, 2003
Company name:Coca-Cola West Japan Company, Limited (CCWJ)

Representative Director:

Norio Sueyoshi, President & CEO

Stock code:

No. 2579, listed on the Tokyo Stock Exchange (First Section),
the Osaka Securities Exchange (First Section), and theFukuoka Stock Exchange)

Inquiries:

Ryuji Nakagawa, Corporate Officer and Manager ofthe Human Resource Dept.
(Tel. +81-92- 641-8583)

Announcement of Organizational Changes and Personnel Reassignments

We are pleased to announce that the following changes will take effect as of January 1, 2004, in our grouporganization, responsibilities and offices of executive and operating officers, and personnel assignments:
1.

Outline of organizational changes:(1) Coca Cola West Japan Company
１）General Affairs Control Department
A Partnership Promotion Department will be created to oversee labor-related operations.
２）General Management Control Department
A CRM* Promotion Department will be created to promote systematization of “Reform fromWithin” activities from the customers and consumers’ viewpoints and improvement of systems at
respective sales offices.
*CRM (Customer Relationship Management) refers to a concept, or general mechanism to implement thatconcept, designed to increase customer retention rate by consolidating information relating to contacts anddealings with customers gathered from various sales channels (including retail stores, direct sales, agents,telephones, and the Internet), and thus optimizing our response to individual customers.
３）Sales Planning Control Department
A “Reform from Within” sales promotion department will be created to oversee operations forincreasing customer satisfaction (CS) from our sales activities.
A Sales Control Department will be created to oversee operations for building sales anddistribution systems and relevant operational structures and managing accounts receivable.
A Hiroshima office manager will be posted in the Operations Department to oversee the control
and operation of plants in the Hiroshima District.

1４）Vending Business Control Department
A Vending Business manager will be posted to assist the Department Manager.
An Operators Manager will be posted in connection with the consolidation of TPO business.
An OEP* Promotion Department will be created to oversee operations related to OEP promotion
and day-to-day official application procedures in connection with the installation of vendingmachines and assenter contributions.
* OEP (Operation Effectiveness Project) refers to a project to improve operational processes by running
the PDCA cycle after defining the roles of sales and operational organizations more clearly and posting
full-time supervisors.
A market development manager will be posted in the Hiroshima Sales Department. to develop andreinforce Hiroshima District markets.
５）Convenience Store Retail Sales Control Department
A convenience store retail sales manager will be posted to assist the department manager.
A convenience store retail sales promotion department will be created to oversee day-to-day
procedures related to vending machine installation and assenter contribution applications as well as
developing more suitable sales structures where area-by-area promotion activities are required.
The Sales Service Department, now part of the Sales Planning Control Department, will be
relocated under the Convenience Store Retail Sales Control Department.
The post of Equipment Service Manager will be created in the relocated Sales Service Department
to oversee all operations regarding the equipment service centers.
６）Chain Store Sales Control Department
The Chain Store Planning Department will be renamed the Chain Store Sales Planning
Department.
The Chain Store Account Sales Department, Sales Department I, and Sales Department II will berenamed Account Sales Departments I, II, and III to create three account/area sales departments.
７）Food Service Sales Control Department
The Food Service Planning Department will be renamed the Food Service Sales PlanningDepartment.

2(2) Nishinihon Beverage Co., Ltd.
１）General Control Department
A General Control Department will be created to strengthen control department functions.
２）Sales Planning Control Department
A Sales Planning Control Department will be created to reinforce functions assisting sales strategy
and sales office operation.
A Sales Planning Department will be created to take charge of sales planning for the vending
business in general.
３）OCS Business Department
The Special Sales Department will be renamed the OCS Business Department.
４）Marketing Control Department
A Corporate Sales Department will be created to boost sales to corporations.
Nishi Chugoku and Higashi Chugoku District Development Departments will be created tostrengthen development capabilities in the Chugoku District.
(3) Nishinihon Customer Service Co., ltd.
１）Distribution Control Department
A Distribution Control Department will be created to oversee operations regarding the procurement
and management of equipment (inventories) and parts(4) LOGICOM JAPAN CO., LTD.
１）Sales Control Department
The Sales and Distribution Control Department will be renamed the Sales Control Department.

32.

Changes in the responsibilities and posts of executives and other staff
NameNewCurrent

Senior Group

Toshiyoshi

Representative Director and President

Representative Director andExecutive Officer

Kawabeand concurrently Manager, Sales

President, Logicom Japan Co., Ltd.

Control Dept., Logicom Japan Co.,
Ltd.
Executive

Koichi Morii

Corporate Officer

Assistant to President (concerning theResponsible for the Reform fromReform from Within Promotion

Within Promotion Committee,Committee) and concurrentlyPublic Relations Office, Coca-Cola

Manager, Reform from WithinWest Japan University, and Reform

Promotion Office, responsible for thefrom Within Promotion OfficePublic Relations Office, Coca-Cola
West Japan University, and Reformfrom Within Promotion OfficeSenior Corporate

Shozo

Manager, Convenience Store Retail

Deputy Manager, Headquarters for

Officer

Nomiyama

sales Control Dept.

Strengthening Sales Structures

Corporate Officer

SotaroManager for Retail Sales toManager, Convenience Store Retail

Akatsuka

Convenience Stores, Convenience

Sales Control Dept.

Store Retail Sales Control Dept.
Corporate Officer

ToshinoriManager, Partnership Promotion

Manager for Promoting

SetoDept.

Partnership, General Affairs
Control Dept.

Corporate Officer
Corporate Officer

Hayao Ogawa
Katsuzo

Manager Responsible for Operators,

Manager for CS, Sales Planning

Vending Business Control Dept.

Control Dept.

Manager, Sales Planning Dept.

Manager, Sales Promotion Dept.

Tsugawa
Special Executive

MasaichiManager for Vending Business,

Sales Manager for Fukuoka

Post

TakadaVending Business Control Dept.

District

Special Executive

Tomoharu

Manager, Reform from Within SalesManager, Vending Business

Post

Ohata

Promotion Dept.

Planning Dept.

Special Executive

Yasunori

Manager, Auditing Office

Manager, Sales Dept. I

Post

Muraoka

Special Group

Tanesuke

Vice President, and concurrentlyVice President, West Japan

Executive Post

HaradaManager, Sales Dept., West Japan

Customer Service Co., Ltd.

Customer Service Co., Ltd.
AdvisorTaku Matsuda

Assistant to President and Advisor,Assistant to President responsible

West Japan Beverage Co., Ltd.

for the Kyushu District, West Japan
Beverage Co., Ltd.

4

3.

Reassignments among manager-class executives
１）Coca-Cola West Japan Company, Limited

Name

New

Current

Seiji Yokota

Manager, Quality Assurance Dept.

ManagerforSpecial

Assignments,

Quality

Assurance Dept.
Tetsu Ushiobashi
Hiroyuki Akai

Manager, Coca-Cola West Japan

Section Chief for Education, Coca-Cola West JapanUniversityUniversity

Manager, CRM Promotion Dept.

Manager for Promoting Systematization, General
Management Control Dept.

Isao Hayashi

Manager, Sales Control Dept.

Yukio Kajiue

Manager

Section Chief for Coaching Sales Office Operations,Operations Dept.

Responsible

Hiroshima

Business,

Dept.

concurrently

andforManager, Auditing OfficeOperations
Chief,Hiroshima Operations Center I
Yukio Okazaki

Manager for Special Assignment,

Manager for Promoting Hiroshima Operations

Yuji Kuratomo

Manager for Promoting OEP

Section Chief for Promoting Vending Systems

Manager for Market Development,

Manager, Coca-Cola West Japan University

Operations Dept.
Seiei AndoHiroshima Sales Dept.
Toshio Fukami

Sales Manager for Fukuoka District

Chief Secretariat, Headquarters for Strengthening

Akira Yamauchi

Manager, Convenience Store Retail

Sales Manager to Convenience Retail Accounts

Sales Structures
Sales Promotion Dept.
Toshihiko Suetsugu

SaleManagertoConvenience

Junji Higasa

Manager for Sales Services, Sales

Sales Manager for Food Services

Retail Accounts
Managing Director, Fukuoka Blux Co., Ltd.

Service Dept. and concurrently
Chief, Fukuoka Telephone Center
Yoshinori Yuda

forManager Responsible for Sales Services, Sales

Equipment Service, Sales ServiceManager

Service Dept. and concurrently Chief, Fukuoka

Dept.

Chief,Telephone CenterSalesManager, Sales Dept. IIandResponsible
concurrentlyEquipment Service Center
Kiyotoshi

Manager,Fuchigami

Planning Dept.

Kiichi OkazakiManager, Account Sales Dept. IManager, Chain Store Planning Dept.

Yoshiaki YoshiokaManager, Account Sales Dept. IIManager, Chain Store Account Sales Dept.

Shinichi Kusaba

Manager, Account Sales Dept. III

Deputy Manager for Sales Promotion, Sales Dept. II

Chief Secretariat, Headquarters for

Deputy Manager for Vending Business, Okayama

Strengthening Sales Structures

Sales Dept.

Kiyoharu Masuno

ChainStore5２） Nishinihon Beverage Co., Ltd.
NameMasashi Hara

NewCurrent

Assistant to President, responsible

Manager, Chugoku Sales Control

for Chugoku District

Dept.

Kuniaki Iwasa

Assistant to President, responsible

Manager, Kyushu District Salesfor Kyushu District

Control Dept.

Hideki Tachibana

Manager, Corporate Control Dept.

Manager, Reform from Withinand concurrently Manager, General

Promotion Office, Coca-Cola West

Affairs Dept.

Japan Co., Ltd.

Masayuki Imato

Manager, Accounting Dept.

Chief, Affiliated Business Section,

Hideaki Baba

Manager, Sales Planning Control

Manager, Operations Dept., andDept. and concurrently Manager,

concurrently, Manager for FVOperations Dept. and Manager for

Business

Coca-Cola West Japan Co., Ltd.

FV Business
Nobuaki Tokuhara

Setsuo KimuraManager for Special Assignment,

Manager for Special Assignment,

Sales Planning Control Dept.

Operations Dept.

Manager, Sales Planning Dept.

Manager, Planning Group,
Operations Dept.

Shigeyuki Asami

Manager for OCS Business

Manager, Special Sales Dept.

Takao Shibato

Manager, Kyushu Sales Control

Assistant to Manager, Kyushu

Dept.

Sales Control Dept.

Manager, Chugoku Sales Control

Manager, Kyushu District

Dept.

Development Dept.

Manager, Market Development

Manager, Market Development

Control Dept. and concurrently

Control Dept.

Minoru Hirano
Tsugio MatsumotoManager, Corporate Sales Dept. andManager, Higashi Chugoku District
Development Dept.
Toshio Imafuku

Manager, Kyushu District

Deputy Manager for Convenience

Development Dept.

Store Retail Sales, Yamaguchi-Kita
Kyushu Sales Dept., Coca-Cola
West Japan Co., Ltd.

Takashi Miyamoto

Manager, Nishi Chugoku District

Manager, Chugoku District

Development Dept.

Development Dept.

6３） COCA-COLA WEST JAPAN VENDING CO., LTD.
NameNew

Current

Kensuke SawanoManager, Control Dept.

Deputy Manager, Control Dept.

Katsuji Shimoda

Manager, Hiroshima Sales Dept.

Deputy Manager for Vending
Business, Hiroshima Sales Dept.,Coca-Cola West Japan Co., Ltd.

４）Nishinihon Customer Service Co., ltd.
Yuzuru EndoManager for Special Assignment,Manager, Sales Dept.

Sales Dept.
Yoshihiro Yamazaki

Manager, Distribution Control Dept.

Chief, Parts Center５）LOGICOM JAPAN CO., LTD.
Name
Takashi Shigehara

New

Current

Manager, General Affairs andManager, Accounting Dept. andHuman Resource Dept.

concurrently Manager, General
Affairs Dept., West Japan BeverageCo., Ltd.

Kenji Abe
Yasutsugu Nakajima

Manager Responsible for Kyushu

Manager, Shimonoseki Sales Office,District, Sales Control Dept.

Coca-Cola West Japan Co., Ltd.

Manager Responsible for ChugokuManager Responsible for Chugoku

District, Sales Control Dept.

District, Sales and Distribution
Control Dept.

Tomohiko Nagabuchi

Manager for Special Assignment,Manager, Sales and Distribution

Sales Control Dept.

Control Dept.

Makoto Akiyama

Manager for Special Assignment,

Manager for Partner Companies,

Sales Control Dept.

Sales and Distribution
Control Dept.

Mamoru Tawara

Manager, Distribution Control Dept.

Chief, Production Planning Section,
Coca-Cola West Japan Products Co.,Ltd.

6) NICHIBEI CO., LTD.
Name
Masahisa Ogawa

NewCurrent

Production Manager, AlmondManager, Quality Assurance Office,

Factory

Coca-Cola West Japan Co., Ltd.

74.

Organizational charts

The organizational charts attached below are those of the following companies whose organizations will bechanged this time.
(1) Coca-Cola West Japan Co., Ltd.
(2) Nishinihon Beverage Co., Ltd.
(3) Nishinihon Customer Service Co., Ltd.
(4)

LOGICOM JAPAN CO., LTD.

8