Harel-Hertz
Investment house
Ltd (HIH)
The Leading Israel –Japan
consulting and investment bankingboutiqueWord of TrustWho we areFounded in 1994

Offices in both Hertzelia (Israel) and Tokyo (Japan)
5 highly experiences professionals and 4 advisory board members
Tens of successful projects leading to hundreds of millions in sales and equity
funding

Word of TrustOur Services
Investment
Banking

Identify strategic
investors

Placement Agent

M&A Advisory

Strategy
Consulting

Feasibility study &market researchCompetitors & legal
barriers mapping

Deal structure and time
to market strategyBizDev
Consulting

Map and build crossboarder strategy

Lead engagement
through all stages ofnegotiations

Deal closing: JV, NRE,Open office, channel
partner etc.

TechnologyScouting

From university
research to publiccompanies

Licensing deals andCompany & liaison
office representation investments

Word of TrustIndustries we support
Medical Devices &Biotechnology

IT, Semiconductors &Automotive

Agritech & Foodtech

Fintech & Insuretech

Digital Transformation

Cyber and Security

New Energy & Decarbonization

Word of TrustWhy HIH
Experience - 27 years of experience in leading tens of companies andprojects to successful engagement
Time to market - Intimate familiarity with both Israeli and Japanese
corporations, financial services, venture capital funds, universities andgovernmental institutes
Language and culture – Multilingual team located in both Israel and Japan

Proven track record – hundreds of successful deals brokered across allindustries

Word of TrustOur team
Mr. Elchanan S. Harel is a former executive banker at Israel DiscountBank, where he was Head of the Foreign Trade Activities of the bank andone of its Senior Credit Officers.
Mr. Harel was recently awarded with the Emperor’s “Order of the RisingSun” decoration by the Government of Japan, for his contribution inenhancing relations between Israel and Japan.
Mr. Harel is a former Chairman of the Israel – Japan Friendship Society
and Chamber of Commerce, and is now its Honorary President.
Mr. Harel's experience and expertise in international banking and foreign
trade, as well as his numerous contacts with companies and trading
houses in Israel and in Japan enable him to provide commercial
diversified services and international financing.

Word of TrustOur teamAvital Peritz, Manager Life Science
Joined HIH in 2014, Avital is responsible for all Life Science related activities. Prior to HIH
Avital worked as CRA for a global pharma company. Avital holds a B.S.C in Life andMedical Sciences from Tel-Aviv University and a CRA diploma

Benzi Serbero, IT Specialist, Business Development
Joined HIH in 2017. Benzi is a highly experienced CIO and IT senior executive. Prior toHIH Benzi served as CIO, VP IT at EFR Group, Headed technology development &Innovation at Cal Israel Credit Cards and several technical and managerial roles at IBM.
Benzi holds B.Sc. In statistics and computer science

Helena Goldman, Business Development IT & Semiconductors
Joined HIH in 2021. Helena is responsible for IT and Semiconductors bizdev activities.
Prior to joining HIH Helena worked as a chemical laboratorian QA at Paz Oil Company.
Helena holds a B.A. in Economics and East Asian Studies from Tel-Aviv University.

Niv Vidal, Business Development IT & Automotive
Joined HIH in 2021, Niv is responsible for IT and Automotive bizdev activities. Prior tojoining HIH Niv worked at the Ministry of Social Equality at the budgetary division. Niv holdsa B.A. in Economics and East Asian Studies from Tel-Aviv University.

Word of TrustOur team
Kanitsugu Miura, Executive Advisor – IT Management & Communications
Senior experienced business executive with 41 years at Marubeni Corporations. Among his recentpositions, Miura-san served as President and CEO of Marubeni IT Solutions Inc. Miura-sanprovides business leadership, outstanding network, B2B communications strategy and highconflict resolution and negotiation skills.

Hiroshi Matsumoto, Executive Advisor – Life Science
Senior executive with extensive leadership experience from companies across wide range ofindustries. Matsumoto-san held leadership position at Boston Scientific Japan and DVx. Currently
Matsumoto-san serves as President of Nissei Meditec and acts as a board member of a US
Medical device company. Matsumoto-san holds an MBA from University of Chicago.

Mirei Kuroda, Executive Advisor - Financial Services & Investments
Presenting an unparalleled career tracks at major US and Japanese Telecom providers andInvestment banking industries. Specializing in the TMT sectors. Mirei-san was the CFO of IRI Ltd.
The first Japanese company that went public at TASE. Mirei-san hold a B.A. in Political Sciencefrom Waseda University and MBA from INSEAD.

Eran Harel, Executive Advisor – Business Strategy
Joined HIH in 1999, Eran served at the company’s Managing Director and managed both its Israel andTokyo office until 2011. Currently Eran serves as Chief Business Officer at AppCard Inc. Eran served as
Chairman of XDM Ltd and member of the board at Explay Japan. Eran holds a B.A. from the Hebrew
University of Jerusalem, an MBA from the College of Management and completed his doctoral
research in Economics from Keio Universtiy

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Proudly completed transactions with
IT & communications

Life Sciences

Venture Capital Partners & Associates

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It’s all about success - Life Science
Medi-Tate is an Israeli medical device company. Olympus made its initial investment in Medi-Tate in November 2018, under anagreement that included the rights to distribute Medi-Tate products and gave Olympus an option to acquire 100% of the Israeli
company at a later date. Olympus Corporation announced on Friday February 26th 2021 that it was exercising its options on theremaining shares of Israeli medical device company Medi-Tate Ltd. in a $300 million cash deal. Meditate was first introduced toOlympus in July 2017 by Harel-Hertz, functioning as Olympus Technology Scouting Consultants in Israel.

Sensible Medical Innovations has developed the ReDS medical radar technology. ReDS is designed to monitor and manage
patients with fluid management problems, including patients living with heart failure (HF), taking diuretic medication, orrecovering from an event related to coronary artery disease. HIH linked Sensible Medical to Century Medical Inc. (CMI) forregulatory and distribution in Japan.

HIH consulted Accellta and Hitachi Chemical in establishing an IP licensing agreement and managed the process until completion.
Hitachi Chemical Company, Ltd., together with its subsidiaries, manufactures and sells functional materials, and advanced
components and systems in Japan and internationally.

HIH consulted Century Medical Inc. (CMI) and Brainsway in establishing a marketing and distribution agreement and managed theprocess until completion. The company is, now, completing the regulatory process.

HIH advised Magenta in its Round B fundraising by introducing it to potential Japanese investors. JAFCO VC took part in the round andinvested $3M into the Israeli medical device startup.

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It’s all about success - Life Science
HIH assisted Impliant in undergoing the regulatory process in Japan and its regulatory classification.

Based on a comprehensive market research and followed by a strategic approach to relevant potential partners, BioViewand HIH, identified the Tokyo Medical University Hospital as a key opinion leader hospital in the field of Oncology leading
to both first installation and nomination of distribution partner for the Japanese market.

Following a comprehensive market research and prioritization of players, HIH assisted Procognia in establishing a marketingand distribution agreement with CTC Laboratory Systems Corporation (CTCLS), a subsidiary of Itochu Techno Solution.
HIH assisted IceCure in establishing the relationship with Dr. Eisuke Fukuma, Director of Breast Center, Kameda Medical Center inJapan. Dr. Fukuma is a top key opinion leader in the field of breast cancer treatment and Cryotherapy worldwide. This led to an
enrollment of a clinical trial of 30 early stage, small breast cancer patients at Kameda Medical Center.

HIH assisted Century Medical Inc. (CMI) and HeadSense Medical in establishing a marketing and distribution agreement and equity
investment and managed the process until completion.

HIH assisted Itamar Medical in completing the regulatory process in Japan and receiving the approval for their EndoPAT product – for theearly detection of cardiovascular disease. HIH assisted in basing the relationship with its research market distributor- Nihon Kohden
Corporation- and in finding additional partners to broaden Itamar Medical's activity in Japan.

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It’s all about Success IT & Communications
TechSee provides an Omni-Channel visual customer engagement platform.It provides a visual platform for contact call centers enabling
online/offline customer support for digital channels (App, Chat, Social Media). HIH evaluated potential partners in Japan and introduced
TechSee to the Terilogy Group. With whom Techsee formed a distribution and support partnership.

Develops a smart AI-based technology that creates unique, high-quality content from scratch to assist human writers save time on various
projects. As a result of successful targeting an introduction by HIH, a Japanese public company together with a Japanese financial investor
have joined Articoolo's CLA capital raising. The investment marks the Japanese company first ever activity of that kind in Israel and is a
strategic one since the goal is the promotion of Articoolo's product in the Japanese market.

Is a social payment solution that enables banks to provide their users with peer-to-peer payment options through any social or messaging
platform. Following HIH meaningful introductions to Japanese strategic & financial investors, the startup accelerator and VC, LegendPartners, has invested in the company. and will be acting as the company’s growth partner to the Japanese market.

Is a SaaS platform dedicated to option trading professionals. It executes back testing algorithms on big-data infrastructures to spot market anomalies andmarket opportunities in real time. HIH assisted Samurai in allocating and introducing an early-stage strategic Japanese investor for the company’s seedcapital raising. This was the first investment of the Japanese micro-fund into an Israeli startup.

Agora offers an all-in-one investment management platform integrated with an investor portal for real estate GPs and LPs. The solution is designed tohelp companies raise and preserve more capital by automating back-office operations, increase investor satisfaction, and provide advanced research andreporting tools for better marketing efforts. HIH advised and managed Japanese investment into the company at the seed stage.

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It’s all about success IT & Communications
Deep Instinct is the first company to apply artificial intelligence’s deep learning to cybersecurity. Leveraging deep learning’s predictive
capabilities, Deep Instinct’s on-device solution protects against zero-day threats and APT attacks with unmatched accuracy.

Faception is a facial personality profiling company whose computer-vision and machine-learning technology analyzes
facial images and automatically reveals personalities in real time.

Votiro develops and licenses unique security software solutions that help protect organizations from external cyber attacks. Thecompany applys an active cleansing process to all incoming files and email messages, neutralizing undisclosed exploits without
having to detect signatures.

Offers a preemptive incident-response platform designed to help security teams cut incident response time to minutes, remediate attacks surgicallywithout impacting business continuity, and bolster their defenses against future attacks. HIH initialed and accommodated the Marubeni IT-Solutions
evaluation and engagement with SECDO. Marubeni was interested in innovative endpoint security solutions to offer to its’ Japanese clients and found
SECDO as the perfect match to fulfill this demand. At the end of a successful negotiation process, Marubeni signed a- distribution agreement withSECDO.

Word of TrustScouting services provided to:
Sōgō Shōsha

Life Science

IT Companies

Word of Trust‫ תודה רבה‬,有難う御座いました、 Thank You
8 Hamada Street,
P.O. Box 4103
Herzliya Pituach, 46140
IsraelSumitomo Fudosan Landmark 4F, 1-6-7
Shiba-Koen,
Minato-ku Tokyo 105-0011,
Japan+972-9-955-0560+81-3-5408-7850+81-90-6541-3006+81-3-5408-7842

Sec@Harel-Hertz.com
https://www.harel-hertz.com/

Word of TrustCase studies - Semiconductors
Altair Semiconductors is developing mobile WiMAX silicon solutions optimized for handsets
and handheld devices.
Following a comprehensive market research and prioritization of players, HIH and Altair began
technical evaluation and agreement discussions with Willcom Inc. Japan’s selected carrier for
the 4th generation wireless services. Altair obtained a multi million NRE deal for the design,development and sales of Willcom’s XG-PHS Baseband chip.

Amimon is a fabless semiconductor company pioneering wireless uncompressed highdefinition video for universal connectivity among CE video devices. Its uncompressed Wireless
High-definition Interface (WHDI™) allows flat-panel televisions and multimedia projectors towirelessly interface to all HDTV video sources at a quality equivalent to that achieved withwired interfaces such as component video, DVI and HDMI™ With HIH’s lead, Japanese investor
NTT Finance participated in Amimon’s Series C financing round in October 2008.
ASOCS is a fabless semiconductor company, developing a Malleable Baseband chip targeting
multi-protocol, multi-technology convergence handsets.
Signed an agreement with Fujitsu Ltd. that includes distribution, co-development, foundry
services and investment. HIH is also a shareholder of the company.
HIH also obtained additional funds for the company from FGC of Japan.

Word of TrustCase studies - IT & Communications
Storwize is a provider of a unique real time storage compression solution.
Following a comprehensive market research and prioritization of players, HIH and Storwize
identified Tokyo Electron Devices as a leading master distributor. At the end of a successful
evaluation and negotiation process, the two parties signed a binding distribution agreement.
HIH provided TED with Japanese vendors and VARS (i.e. Fujitsu, CTC). In addition, TED had
invested in the company.
The high value proposition of Storwize was recognized and lead to its acquisition by IBM
Corporation, announced On August 30th 2010. The Storwize company is part of IBM Systemsand Software Group.

Explay is a developer of ultra-compact pico projector engine for portable devices.
Following the liquidation of the company in Oct. 2009, HIH lead the acquisition of thecompany’s assets together with MIC (Mobile Internet Capital Inc.) as a leading investor andADM Inc. HIH also lead the establishment of a new entity under the name of XDM thatserves as a fully owned R&D center to a mother company based in Japan called Explay Japan.
Mr. Eran Harel of HIH acts as active Chairman of XDM in Israel and a board member ofExplay Japan.

Word of TrustCase studies – Japan Entry Strategic Planning
Amdocs is a market leader in customer experience software solutions and services for someof the world’s largest communications, entertainment, and media service providers.
Amdocs’ solutions include BSS, OSS, network control, optimization, and network functions
virtualization

ADAMA Agricultural Solutions Ltd (acquired by ChemChina) is one of the world's leading
crop protection companies, providing farmers with the following solutions - herbicides,insecticides, fungicides, plant growth regulators and seed treatments – that improve thequality and quantity of their crop yields by providing protection from weeds, insects anddisease.

TowerJazz manufactures integrated circuits with geometries ranging from 1.0 to 0.13micron, offering a broad range of customizable process technologies for more than 200customers worldwide in various markets, including RF, high-performance analog, power,imaging, consumer, automotive, medical, aerospace, and defense. HIH consulted
TowerJazz’s M&A activity in Japan

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