Camera & Imaging Products Association
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PRESS RELEASE
February 9, 2012
Camera & Imaging Products Association (CIPA)

2012 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
The Camera & Imaging Products Association (CIPA, President: Makoto Kimura) has
announced the outlook on the shipment forecasts by product-type concerning cameras andrelated goods for the 2012 term.

1.

Track Record of Shipments in 2011

The total shipments of digital cameras in 2011 (the cumulative total of shipments fromJanuary to December) reached 115.50 million units.
CIPA began compiling records in 1999, when digital cameras were still in their infancy.
Since then, digital camera shipments recorded steady growth, reaching 100 million units
for the first time in 2007, but in 2009 sales slackened year on year for the first time due tothe impact of the global recession. In 2010, total shipments started growing again andreached an historic-high of more than 120 million units. However, total shipments in 2011
fell for various reasons, including the Great East Japan Earthquake, which hit on March 11,and floods in Thailand, damage from which grew more extensive starting in the latter partof October.
Following the earthquake, total digital camera shipments between June and September roseyear on year. In November, when flooding in Thailand became more serious, totalshipments fell to less than two-thirds their level for November 2010; in the following
month, December, total shipments, however, recovered to almost 90% their level forDecember 2010. Total shipments in 2011 held firm declining only 4.9% on account ofcontinued strong global demand during the period between disasters and signs of a robust
recovery in production and supply systems.
In a breakdown by product type, shipments of digital cameras with built-in lens (i.e.,compact digital cameras) totaled 99.80 million units, a year-on-year decrease of 8.1%,
shipments of interchangeable lens cameras reached 15.70 million units, a 21.8% increase,and shipments of lenses for interchangeable lens cameras amounted to 26.00 million, a
19.9% increase, exhibiting solid growth overall with especially conspicuous results in
categories with higher added value—system products composed of a camera andinterchangeable lens—which drove the market during this difficult time.

2.

Outlook on Shipments in 2012

The forecast for total shipment (the cumulative total of shipments from January toDecember) of digital cameras in 2012 is 117.30 million units, a year-on-year increase of1.6%.
In a breakdown of digital cameras by product type, shipments of cameras with built-in lensand those with interchangeable lens are forecasted to reach approximately 99.00 million (ayear-on-year decrease of 0.8%) and 18.30 million units (a year-on-year increase of 16.6%),
respectively.
Of particular note is the expectation that the rapid growth trend will continue in thecategory of digital cameras with interchangeable lens for markets outside Japan, withshipments of 16.70 million, a year-on-year increase of 17.6%, anticipated.
The total shipments of lenses for interchangeable lens cameras continue their marked
growth in step with the expanding market for digital cameras with interchangeable lenses
and the broad range of product offerings, with a forecast for 2012 of shipments of 30.90
million units, a year-on-year increase of 18.8%.

PRESS RELEASE

February 9, 20122012 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
Camera & Imaging Products Association (CIPA)

Millions of units

Total Shipments
Item
ActualResults in
2011

YearYearForecast foron-yearon-year2012
changechangeActualResults in2011

Shipments to Japan

Shipments to Countries Other than Japan

YearYearForecast foron-yearon-year2012
changechangeActualResults in
2011

YearYearForecast foron-yearon-year2012
changechangeDigital Cameras (total)

115.5

95.1%

117.3

101.6%

9.5

89.9%

9.0

94.7%

106.0

95.6%

108.3

102.2%

Interchangeable
Lens Cameras

15.7

121.8%

18.3

116.6%

1.5

97.9%

1.6

106.7%

14.2 124.9%

16.7

117.6%

Built-in Lens
Cameras

99.8

91.9%

99.0

99.2%

8.0

88.6%

7.4

92.5%

91.8

92.2%

91.6

99.8%

26.0

119.9%

30.9

118.8%

2.7

102.4%

3.1

114.8%

23.3 122.3%

27.8

119.3%

Lenses forInterchangeable Lens
CamerasNote: Figures may not add up due to rounding.

Inquiries concerning this press release:
Camera & Imaging Products Association
In Charge of Statistics
e-mail : infostat@cipa.jp