Camera & Imaging Products Association
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PRESS RELEASE
January 27, 2009CAMERA & IMAGING PRODUCTSASSOCIATION (CIPA)

2009-2011 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods

The Camera & Imaging Products Association (CIPA, President: Tsuneji Uchida) has
announced the outlook on the shipment forecasts by product-type concerning cameras andrelated goods for the term from 2009 to 2011.
I.

Outlook on Shipments in 20091)

Digital Cameras
The total shipments of digital cameras in 2008 (the cumulative total of shipments fromJanuary to December) exceeded the performance in 2007 when shipments brokethrough the 100 million unit mark for the first time since CIPA began compiling
statistics. A total of 119,757,000 units were shipped, representing an increase of 19.3%
on the previous year’s performance based on volume.
The growth was exhibited across both categories of product type with shipments ofinterchangeable lens digital SLR cameras reaching 9,687,000 units (a year-on-yearincrease of 29.7%) and shipments of digital cameras with built-in lens reaching
110,070,000 units (a year-on-year increase of 18.5%).
Nevertheless, the effects of the rapid economic slowdown since the autumn of 2008
have begun to manifest themselves in the digital camera market. On the basis of thesechanges, the forecast for 2009 envisages total overall shipments including digital
cameras with built-in lens and the sales driver interchangeable lens digital SLR cameras
declining by approximately 790,000 units to 118,971,000 units (a year-on-year decreaseof 0.7%).
In terms of the breakdown in shipments by product type, the forecast anticipates
shipments of interchangeable lens digital SLR cameras increasing by approximately
660,000 units to 10,349,000 units (a year-on-year increase of 6.8%) and shipments ofdigital cameras with built-in lens declining by approximately 1,450,000 units to108,622,000 units (a year-on-year decrease of 1.3%).

2)

Interchangeable Lenses for SLR Cameras
The total shipments of interchangeable lenses for SLR cameras in 2008 wasunderpinned by significant growth in shipments of interchangeable lens digital SLR
cameras associated with the expansion of the SLR camera user base. Lens shipments

exhibited firm growth with a total of 15,655,000 units shipped on a volume basis (ayear-on-year increase of 25.1%).
The forecast for 2009 anticipates that lens shipments will continue to grow due to thecontinuation of sustained strong demand for interchangeable lens digital SLR cameras.
Shipments are expected to increase by approximately 960,000 units to a total of
16,610,000 units (a year-on-year increase of 6.1%).
II.

Outlook on Shipments in 2010 and 20111)

Digital Cameras
The forecast for total shipments of digital cameras in both 2010 and 2011 reflects theeffects of gradual moves toward economic recovery anticipated. Continued overall
growth can be expected albeit at lower rates than the high levels recorded up until 2008.
In view of the growth potential in Asia and Other Areas, the forecast envisages total
shipments increasing in 2010 to 122,449,000 (a year-on-year increase of 2.9%) and in2011 to 125,954,000 (a year-on-year increase of 2.9% year-on-year).
By product type, the forecast anticipates that the sustained steady growth in shipmentsof interchangeable lens digital SLR cameras will continue with 2010 shipments
reaching 11,242,000 units (a year-on-year increase of 8.6%) and 2011 shipments
totaling 12,029,000 units (a year-on-year increase of 7.0%). Shipments of digital
cameras with built-in lens are also predicted to increase with 2010 shipments reaching
111,207,000 units (a year-on-year increase of 2.4%) and 2011 shipments totaling
113,925,000 units (a year-on-year increase of 2.4%).

2)

Interchangeable Lenses for SLR Cameras
The forecast for total shipments of interchangeable lenses for SLR cameras in both2010 and 2011 envisages that the growth in lens shipments will track the robust growth
path of interchangeable lens digital SLR cameras with 2010 shipments reaching
17,972,000 units (a year-on-year increase of 8.2%) and 2011 shipments totaling
19,151,000 units (a year-on-year increase of 6.6%).

In view of the unavoidable effects of the rapid economic slowdown on the shipment forecast,as described above, we will continuously assess the forecast based on updated results andannounce a revised forecast on the basis of the results for the first quarter of 2009.

Contact Information
Camera & Imaging Products Association
URL: http://www.cipa.jp/E-mail Address:infostat@cipa.jp

2

January 27, 2009

PRESS RELEASECAMERA & IMAGING PRODUCTSASSOCIAITON (CIPA)

2009-2011 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
Total Shipments
Item

SLR with Interchangeable Lens
Cameras with Built-in Lens

Unit in Thousand Pieces

Performance in the Year
2008
Year-onQuantity
Year Growth
9,687
129.7%

Forecast for the Year 2009 - 2011
The Year 2009
Year-onQuantity
Year Growth
10,349106.8%The Year 2010
Year-onQuantity
Year Growth
11,242108.6%The Year 2011
Year-onQuantity
Year Growth
12,029107.0%

110,070

118.5%

108,62298.7%

111,207102.4%

113,925102.4%

Digital Cameras (Total)

119,757

119.3%

118,971

99.3%

122,449102.9%

125,954102.9%

Interchangeable Lenses for SLR Cameras

15,655125.1%

16,610106.1%

17,972108.2%

19,151106.6%

Shipments for JapanItem

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2008
Year-onQuantity
Year Growth
1,251
117.4%

Cameras with Built-in Lens

Forecast for the Year 2009 - 2011
The Year 2009
Year-onQuantity
Year Growth
1,297
103.6%The Year 2010Year-onQuantity
Year Growth
1,377
106.2%The Year 2011
Year-onQuantity
Year Growth
1,438
104.4%

9,860

99.4%

9,536

96.7%

9,459

99.2%

9,385

99.2%

Digital Cameras (Total)

11,111101.1%

10,833

97.5%

10,836100.0%

10,82399.9%

Interchangeable Lenses for SLR Cameras

1,902

114.2%

1,971

103.6%

2,089

106.0%

2,167

103.8%

Shipments for Europe
Item

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2008
Year-onQuantity
Year Growth
3,594
130.6%

Cameras with Built-in Lens
Digital Cameras (Total)Interchangeable Lenses for SLR Cameras

34,296

Forecast for the Year 2009 - 2011
The Year 2009
Year-onQuantity
Year Growth
3,829
106.5%

115.3%

33,84837,890116.6%

5,225

121.3%The Year 2010
Year-onQuantity
Year Growth4,126
107.8%

98.7%

34,01037,677

99.4%

5,604

107.3%The Year 2011
Year-onQuantity
Year Growth
4,358
105.6%

100.5%

34,454

38,136101.2%

38,812101.8%

6,034

107.7%

6,340

105.1%

Shipments for North America
Item

SLR with Interchangeable Lens

101.3%

Unit in Thousand Pieces

Performance in the Year
2008
Year-onQuantity
Year Growth
2,868
122.6%

Cameras with Built-in Lens

36,020

Forecast for the Year 2009 - 2011
The Year 2009
Year-onQuantity
Year Growth
2,907
101.4%

118.5%

33,359The Year 2010
Year-onQuantity
Year Growth
3,067
105.5%

92.6%

33,603

The Year 2011
Year-onQuantity
Year Growth
3,215
104.8%

100.7%

34,022101.2%

Digital Cameras (Total)

38,888118.8%

36,266

93.3%

36,670101.1%

37,237101.5%

Interchangeable Lenses for SLR Cameras

5,225

122.9%

5,250

100.5%

5,511

105.0%

5,825

105.7%

Shipments for Asia
Item

Unit in Thousand Pieces

Performance in the Year2008

SLR with Interchangeable LensYear-onYear Growth
1,746
147.6%

Cameras with Built-in Lens

18,118Quantity

Forecast for the Year 2009 - 2011
The Year 2009
Year-onQuantity
Year Growth
2,028
116.1%

118.4%

18,698The Year 2010
Year-onQuantity
Year Growth2,317
114.2%

103.2%

19,792The Year 2011
Year-onQuantity
Year Growth
2,594
112.0%

105.9%

20,807105.1%

Digital Cameras (Total)

19,864120.5%

20,726104.3%

22,109106.7%

23,401105.8%

Interchangeable Lenses for SLR Cameras

2,904

143.1%

3,315

114.2%

3,796114.5%

4,212

110.9%

Shipments for Other Areas
Item

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2008
Year-onQuantity
Year Growth229
178.7%

Cameras with Built-in Lens
Digital Cameras (Total)Interchangeable Lenses for SLR Cameras

Note: Figures may not add up due to rounding.

Forecast for the Year 2009 - 2011
The Year 2009
Year-onQuantity
Year Growth289
126.1%The Year 2010
Year-onQuantity
Year Growth355122.9%The Year 2011
Year-onQuantity
Year Growth423
119.2%

11,776156.2%

13,181111.9%

14,342108.8%

15,257106.4%

12,005156.5%

13,470112.2%

14,697109.1%

15,680106.7%

399

153.4%

469

117.6%

542

115.5%

607

112.0%