Camera & Imaging Products Association
JCII Bldg. 25, Ichiban-cho, Chiyoda-ku,
Tokyo, 102-0082 JAPANTEL. +81-3-5276-3891
FAX. +81-3-5276-3893

PRESS RELEASE
February 9, 2011
Camera & Imaging Products Association (CIPA)

2011 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
The Camera & Imaging Products Association (CIPA, President: Tsuyoshi Kikukawa) has
announced the outlook on the shipment forecasts by product-type concerning cameras andrelated goods for the 2011 term.

1.

Track Record of Shipments in 2010

The total shipments of digital cameras in 2010 (the cumulative total of shipments fromJanuary to December) reached 121.5 million units, marking a new record.
CIPA began compiling records in 1999, when digital cameras were still in their infancy.
Since then, digital camera shipments recorded steady growth, reaching 100 million units
for the first time in 2007, but in 2009 sales slackened year on year for the first time due tothe impact of the global recession.
Despite these conditions, at the beginning of the 2010 term CIPA announced a return togrowth in its shipment forecast, and even that forecast was substantially surpassed as
shipments exceeded 120 million units and expanded the market to an unprecedented scale.
In a breakdown by product type, shipments of digital cameras with built-in lenses (i.e.,compact digital cameras) totaled 108.6 million units, a year-on-year increase of 13.2%,
shipments of cameras with interchangeable lenses (including digital single-lens reflex(SLR) cameras, as well as so-called mirrorless interchangeable lens cameras andinterchangeable unit cameras) reached 12.9 million units, a 30.0% increase, and shipmentsof lenses for interchangeable lens cameras amounted to 21.7 million, a 34.8% increase,exhibiting solid growth overall with especially conspicuous results in categories withhigher added value, namely cameras and interchangeable lenses that serve as resources forbusiness system deployment.

2.

Outlook on Shipments in 2011

The forecast for total shipment (the cumulative total of shipments from January toDecember) of digital cameras in 2011 is 131 million units, a year-on-year increase of 7.8%.
In a breakdown of digital cameras by product type, shipments of cameras with built-inlenses and those with interchangeable lenses are forecasted to reach approximately 115.5
million (a year-on-year increase of 6.4%) and 15.5 million units (a year-on-year increase of20.2%), respectively.
Of particular note is the expectation that the rapid growth trend will continue in the
category of digital cameras with interchangeable lenses for markets outside Japan, withshipments of 13.8 million, a year-on-year increase of 21.1%, anticipated.
The total shipments of lenses for interchangeable lens digital cameras continue theirmarked growth in step with the expanding market for digital cameras with interchangeable
lenses and the broad range of product offerings, with a forecast for 2011 of shipments of 26.4
million units, a year-on-year increase of 21.7%.

PRESS RELEASE

February 9, 2011

2011 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
Camera & Imaging Products Association (CIPA)

Millions of units

Total Shipments
Item

Shipments to Japan

Shipments to Countries other than Japan

ActualYearYearActual
YearYearActual
YearYearForecast for
Forecast for
Forecast forResults in on-year
on-year Results in on-year
on-year Results in on-year
on-year
2011
2011
2011
2010
changechange2010changechange
2010changechange
Digital cameras (total)

121.5 14.7%

131Interchangeablelens cameras

12.9 30.0%

15.5 20.2%

1.5 40.2%

Built-in lenscameras

108.6 13.2%

115.5

9.1

21.7 34.8%

26.4 21.7%

Lenses forinterchangeable lenscameras

7.8%

6.4%

10.6

8.5%

4.5%

2.6 44.5%

Note: Figures may not add up due to rounding.

Inquiries concerning this press release:
Camera & Imaging Products Association
Representative in Charge of Statistics TEL: +81-3-5276-3800
URL: http://www.cipa.jp/

10.70.9%

110.9 15.4%

120.3

1.7 13.3%

11.4 28.8%

13.8 21.1%-1.1%

99.5 14.0%

106.5

3.1 19.2%

19.1 33.6%

23.3 22.0%

98.5%

7.0%