Camera & Imaging Products Association
JCII BLDG., 25, ICHIBAN-CHO, CHIYODA-KU,TOKYO, 102-0082 JAPANTEL. +81-3-5276-3891
FAX. +81-3-5276-3893

PRESS RELEASE
January 30, 2007

2007-2009 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and the Related GoodsCAMERA & IMAGING PRODUCTSASSOCIATION (CIPA)
The Camera & Imaging Products Association (CIPA, President: Michio Kariya) has announced the outlook
on the shipment forecasts by product-type concerning cameras and related goods for the term from 2007 to2009.

1.

Outlook on the Shipments in the year 20071) Digital Cameras
The total shipment of digital cameras in the year 2006 based on volume was approximately 78.98
million pieces, up 21.9% from the previous year due to such factors as heightened functionality anddiversification of cameras with built-in lens and active releases of new models and low pricing of digital
SLR cameras with interchangeable lenses.
Based on this track record of shipments, shipment of digital cameras in the year 2007 is expected toshow moderate growth at slightly a decelerated rate and is forecast to reach approx. 84.87 million pieces,representing a year-on-year increase of 5.89 million pieces, or 7.5%. Breaking down these figures on atype-specific basis, the forecasts for shipment of digital SLR cameras with interchangeable lenses anddigital cameras with built-in lens are approx. 5.99 million pieces (a year-on-year increase of 13.9%) andapprox. 78.88 million pieces (a year-on-year increase of 7.0%) respectively.

2) Interchangeable Lenses for SRL Cameras
Thanks to the tremendous growth of lenses for exclusive use with digital cameras, the figure forshipment on a volume basis for interchangeable lenses for SLR cameras in the year 2006 reached 8.75
million pieces (a year-on-year increase of 24.2%).
Parallel with the impressive growth shown by digital SLR cameras with interchangeable lenses,
shipment in the year 2007 is expected to show continued growth featuring an increase in the share of lenses

for exclusive use with digital cameras with a forecast of approx. 9.55 million pieces, representing anincrease of approx. 0.80 million pieces (a year-on-year increase of 9.1%). Breaking down these figures ona type-specific basis, the forecasts for shipment of lenses for 35mm cameras and lenses for exclusive usewith digital cameras are approx. 3.05 million pieces (a year-on-year decrease of 7.7%) and approx. 6.50
million pieces respectively (a year-on-year increase of 19.3%).

2. Outlook on the Shipments in the years 2008 and 2009
1) The outlook for the years 2008 and 2009 is for a steady rate of growth in total digital camera shipments
in other regions (i.e. regions other than Japan, Europe and U.S.A.) with forecasts of approx. 88.53 millionpieces (a year-on-year increase of 4.3%) and approx. 90.71 million pieces (a year-on-year increase of2.5%) for the years 2008 and 2009 respectively. Breaking these figures down on a type-specific basis,
digital SLR cameras with interchangeable lenses are expected to show a higher rate of growth than digital
cameras with built-in lens.

2) Interchangeable Lenses for SLR Cameras
Parallel with the growth shown by digital SLR cameras with interchangeable lenses, the forecast for theyears 2008 and 2009 is for continued growth in total shipment figures for interchangeable lenses for SLR
cameras with forecasts of approx. 10.07 million pieces (a year-on-year increase of 5.5%) and approx. 10.37
million pieces (a year-on-year increase of 3.0%) for the years 2008 and 2009 respectively.

3) Film Cameras
The figure for total shipment of film cameras in 2006 was approx.1.64 million pieces (a year-on-yeardecrease of 69.6%). Film L/S cameras showed a particularly conspicuous decline with shipment ofapprox.1.40 million pieces (a year-on-year decrease of 71.0%) and it is expected that this trend willcontinue in 2007 and beyond. While it is expected that the demand for film cameras will maintain aconsistent level, CIPA has decided that provision of shipment forecasts for this product will prove difficultin the future and will therefore handle only actual shipment figures after the year 2007.

For further information, please refer to our website or e-mail to us.
Camera & Imaging products Association (CIPA)
URL：http://www.cipa.jp/
Mail Address：infostat@cipa.jp

Press Release

January 30,2007

2007-2009 Outlook on Shipment Forecast by Product-Type
Concerning Cameras and the Related GoodsCAMERA & IMAGING PRODUCTSASSOCIATION (CIPA)

Total Shipment
Item by Type

Unit in Thousand Pieces

Performance in the Year2006
Quantity

Year-on-Year
GrowthForecast for the Year 2007-2009
The Year 2007
Quantity

The Year 2008

Year-on-Year
GrowthQuantity

Year-on-Year
GrowthThe Year 2009
Quantity

Year-on-Year
GrowthSLR with Interchangeable Lens

5,264

138.9%

5,994

113.9%

6,528

108.9%

6,888

105.5%

Cameras with Built-in Lens

73,717120.9%

78,876107.0%

82,004104.0%

83,817102.2%

Digital Cameras (Total)

78,981121.9%

84,870107.5%

88,532104.3%

90,705102.5%For 35 mm Cameras

3,304

93.1%

3,049

92.3%

2,796

91.7%

2,563

91.7%

Exclusive use with Digital Cameras

5,447

155.8%

6,498

119.3%

7,274

111.9%

7,810

107.4%

Interchangeable Lens for SLR (Total)

8,751

124.2%

9,547

109.1%

10,070105.5%

10,373103.0%

Domestic Shipment
Item by Type

Unit in Thousand Pieces

Performance in the Year2006
Quantity

SLR with Interchangeable Lens

Year-on-Year
GrowthForecast for the Year 2007-2009
The Year 2007
Quantity

The Year 2008

Year-on-Year
GrowthQuantity

Year-on-Year
GrowthThe Year 2009
Quantity

Year-on-Year
Growth717

130.1%

789

110.1%

832

105.4%

861

103.5%

8,707

110.3%8,628

99.1%

8,514

98.7%

8,40898.8%

Digital Cameras (Total)

9,424

111.6%

9,417

99.9%

9,346

99.2%

9,269

99.2%

For 35 mm Cameras

465

82.4%

42791.8%

385

90.3%

351

91.2%

Exclusive use with Digital Cameras

615

141.7%

724

117.7%

809

111.8%

858

106.0%

Interchangeable Lens for SLR (Total)

1,080

108.2%

1,151

106.6%

1,194

103.7%

1,209

101.3%

Cameras with Built-in Lens

ExportItem by Type

Unit in Thousand Pieces

Performance in the Year2006
Quantity

Year-on-Year
GrowthForecast for the Year 2007-2009
The Year 2007
QuantityThe Year 2008

Year-on-Year
GrowthQuantity

Year-on-Year
GrowthThe Year 2009
Quantity

Year-on-Year
GrowthSLR with Interchangeable Lens

4,547

140.3%

5,205

114.5%

5,696

109.4%

6,027

105.8%

Cameras with Built-in Lens

65,010122.5%

70,248108.1%

73,490104.6%

75,409102.6%

Digital Cameras (Total)

69,557123.5%

75,453108.5%

79,186104.9%

81,436102.8%For 35 mm Cameras

2,839

95.1%

2,622

92.4%

2,411

92.0%

2,212

91.7%

Exclusive use with Digital Cameras

4,832

157.8%

5,774

119.5%

6,465

112.0%

6,952

107.5%

Interchangeable Lens for SLR (Total)

7,671

126.9%

8,396

109.5%

8,876

105.7%

9,164

103.2%

EuropeItem by Type

Unit in Thousand Pieces

Performance in the Year2006
Quantity

Year-on-Year
GrowthForecast for the Year 2007-2009
The Year 2007
Quantity

The Year 2008

Year-on-Year
GrowthQuantity

Year-on-Year
GrowthThe Year 2009
Quantity

Year-on-Year
GrowthSLR with Interchangeable Lens

1,967

147.5%

2,284

116.1%

2,510

109.9%

2,656

105.8%

Cameras with Built-in Lens

25,180112.8%

26,315104.5%

27,048102.8%

27,509101.7%

Digital Cameras (Total)

27,147114.8%

28,599105.3%29,558

103.4%

30,165102.1%For 35 mm Cameras

905

95.0%

846

93.5%

783

92.5%

72492.4%

Exclusive use with Digital Cameras

2,190

171.9%

2,656

121.3%

3,001

113.0%

3,199

106.6%

Interchangeable Lens for SLR (Total)

3,095

139.0%

3,502

113.2%

3,784

108.1%

3,923

103.7%

North America
Item by Type

Unit in Thousand Pieces

Performance in the Year2006
Quantity

Year-on-Year
GrowthForecast for the Year 2007-2009
The Year 2007
Quantity

The Year 2008

Year-on-Year
GrowthQuantity

Year-on-Year
GrowthThe Year 2009
Quantity

Year-on-Year
GrowthSLR with Interchangeable Lens

1,769134.6%

1,988

112.4%

2,143

107.8%

2,243

104.6%

Cameras with Built-in Lens

23,016126.3%

24,338105.7%

24,929102.4%

25,177101.0%

Digital Cameras (Total)

24,785126.9%

26,326106.2%

27,072102.8%

27,420101.3%For 35 mm Cameras

1,310

91.9%

1,204

91.9%

1,089

90.4%

989

90.8%

Exclusive use with Digital Cameras

1,808

143.2%

2,123

117.4%

2,340

110.2%

2,510

107.3%

Interchangeable Lens for SLR (Total)

3,118

116.0%

3,327

106.7%

3,429

103.1%

3,499

102.0%

OthersItem by Type

Unit in Thousand Pieces

Performance in the Year2006
Quantity

SLR with Interchangeable Lens
Cameras with Built-in Lens

Year-on-Year
GrowthForecast for the Year 2007-2009
The Year 2007
Quantity

Year-on-Year
GrowthThe Year 2008
Quantity

Year-on-Year
GrowthThe Year 2009
Quantity

Year-on-Year
Growth811

137.0%

933

115.1%

1,043

111.7%

1,128

108.2%

16,814134.0%

19,595116.5%

21,513109.8%

22,723105.6%
105.7%

Digital Cameras (Total)

17,625134.1%

20,528116.5%

22,556109.9%

23,851For 35 mm Cameras

624

103.1%

572

91.7%

539

94.3%

499

92.6%

Exclusive use with Digital Cameras834

158.9%

995

119.3%

1,124

113.0%

1,243

110.6%

Interchangeable Lens for SLR (Total)
1,458
Note: Figures include decimal-adjusted numbers.

129.0%

1,567

107.5%

1,663

106.1%

1,742

104.8%