Camera & Imaging Products Association
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PRESS RELEASE
January 26, 2010
CAMERA & IMAGING PRODUCTSASSOCIATION (CIPA）

2010 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
The Camera & Imaging Products Association (CIPA, President: Tsuyoshi Kikukawa) has
announced the outlook on the shipment forecasts by product-type concerning cameras andrelated goods for the term 2010.
1. Track Record of Shipments in 2009
The total shipments of digital cameras in 2009 (the cumulative total of shipments fromJanuary to December) reached 105.9 million units, exceeding the performance in 2007 for thethird consecutive year, when shipments broke through the 100 million unit mark for the firsttime since CIPA began compiling statistics.
While this represents a year-on-year decrease of 11.6% compared to 2008, when shipments
exceeded 119 million units, a breakdown by product-type shows that, although shipments ofdigital cameras with built-in lens (i.e. compact digital cameras) reached 96 million units, ayear-on year decrease of 12.8%, shipments of digital SLR cameras with interchangeable lens
(i.e. digital single-lens reflex cameras, including Micro Four Thirds System andinterchangeable unit cameras) reached 9.9 million units, a year-on-year increase of 2.3% and,additionally, shipments of interchangeable lens for SLR cameras reached 16.1 million units, ayear-on-year increase of 2.8%, exhibiting solid growth in categories with higher added value.
2. Outlook on Shipments in 2010
The forecast for total shipment (the cumulative total of shipments from January to December)of digital cameras in 2010 is 109.9 million units, a year-on-year increase of 3.8%.
On a breakdown by type, shipments of digital cameras with built-in lens and digital SLR
cameras with interchangeable lens are forecasted to reach approximately 98.9 million (ayear-on-year increase of 3.0%) and approximately 11 million units (a year-on-year increase of11.1%) respectively.
Of particular note is the expectation of conspicuous growth in categories such as digital SLR
cameras with interchangeable lens for markets outside Japan, with shipments of 9.9 millionunits, a year-on-year increase of 12.5%, anticipated.
The total shipments of interchangeable lens for SLR cameras continue to grow apace with theexpanding market for digital SLR cameras with interchangeable lens, with a forecast for 2010of shipments of 17.9 million units, a year-on-year increase of 11.2%.

PRESS RELEASE

January 26,2010
CAMERA & IMAGING PRODUCTSASSOCIATION

2010 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods

Quantity: Millions of units

Total Shipments
Item

Shipments to Japan

Shipments to countries other than Japan

Performance Year- Forecast for Year- Performance Year- Forecast for Year- Performance Year- Forecast for Yearin the year on-year
the yearon-year in the year on-year
the yearon-year in the year on-year
the yearon-year2009
growth
2010
growth
2009
growth
2010
growth
2009
growth
2010
growthDigital Cameras (Total)

105.9

88.4%

109.9

103.8%

9.7

87.7%

9.4

96.9%

96.1

88.5%

100.5

104.6%SLR with
Interchangeable Lens

9.9

102.3%

11.0

111.1%

1.1

85.6%

1.1

100.0%

8.8

104.8%

9.9

112.5%

Cameras with Builtin Lens

96.0

87.2%

98.9

103.0%

8.7

88.0%

8.3

95.4%

87.3

87.1%

90.6

103.8%

Interchangeable Lenses
for SLR Cameras

16.1

102.8%

17.9

111.2%

1.8

95.8%

1.9

105.6%

14.3

103.8%

16.0

111.9%

Note: Figures may not add up due to rounding.

Contact Information
Camera & Imaging Products Association
URL:http://www.cipa.jp/
E-mail Address:infostat@cipa.jp