Camera & Imaging Products Association
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Tokyo, 102-0082 JAPANTEL. +81-3-5276-3891 FAX. +81-3-5276-3893

PRESS RELEASE
January 31, 2013
Camera & Imaging Products Association2013 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
The Camera & Imaging Products Association (CIPA, President: Makoto Kimura) has
announced the outlook on the shipment forecast by product-type concerning cameras
and related goods for the 2013 term.
1.

Track Record of Shipments in 2012

Total shipments contract 15% year on year.
The total shipments of digital cameras in 2012 (the cumulative total of shipments fromJanuary to December) declined to 98.1 million units.
CIPA began compiling records in 1999, when digital cameras were still in their infancy.
Through 2007, digital camera shipments recorded steady growth, reaching 100 million
units for the first time in 2007, but in 2009, sales slackened year on year for the firsttime due to the impact of the global recession. Total shipments reached an historic highin 2010 but contracted again in 2011 because of the Great East Japan Earthquake, which
hit on March 11 and the floods in Thailand, damage from which grew more extensive
starting in the latter part of October.
It was expected that shipments would recover in 2012 as production systems wererestored, but shipments declined 15% year on year with shipments of digital cameras
with built-in lens (i.e., compact digital cameras) contracting 21.9% year on year to 78.0
million units.
Interchangeable lens digital camera shipments grow dramatically 28% year onyear
While overall shipments of digital cameras declined, shipments of interchangeable lensdigital cameras continued to record remarkable growth, increasing 28.4% year on year,
surpassing 20 million units, and reaching 20.2 million units.
As for interchangeable lens digital cameras, there have traditionally been single lensreflex digital cameras, but non-reflex digital cameras*, a new category of digitalcameras, are being introduced one after another, and these cameras are contributing to
the development of new groups of fans. A major factor behind the growth in shipments

has been the ability to capture unique groups of users using the particular characteristics
of single lens reflex digital cameras and non-reflex digital cameras.
Owners of interchangeable lens digital cameras possess various interchangeable lenses
and use different ones for different situations and subjects, and these products have been
positioned as so-called system products.
Shipments of lenses for interchangeable lens cameras, which are linked to the firm
shipments of camera bodies, rose 16.7% year on year to 30.4 million units, breaking
through the 30 million unit mark.
On the other hand, looking at a breakdown of total digital camera shipments byshipment destination—that is, either “shipments to Japan” or “shipments to countries
other than Japan”—reveals that shipments to Japan declined 3.7% year on year to 9.2
million units while those to countries other than Japan contracted 16.1% year on year to89.0 million units. As for lenses for interchangeable lens cameras, shipments to Japanrose 18.3% year on year to 3.2 million units and those to countries other than Japan
increased 16.6% year on year to 27.2 million units. Unlike actual shipments for 2011,
the Japanese market was not particularly weak in 2012.
2.

Outlook on Shipments in 2013

The forecast for total shipment (the cumulative total of shipments from January toDecember) of digital cameras in 2013 is 87.0 million units, a year-on-year decline of11.3%.
In a breakdown of digital cameras by product type, shipment of digital cameras withbuilt-in lens and those with interchangeable lens are forecasted to be 64.3 million units(a year-on-year decrease of 17.6%) and 22.7 million units (a year-on-year increase of12.4%), respectively.
As for interchangeable lens digital cameras, the market for these cameras is expected togrow throughout the world with shipments to Japan increasing 11.1% year on year to
2.0 million units and those to countries other than Japan rising 13.1% year on year to20.7 million units.
Looking at lenses for interchangeable lens cameras, shipments are forecast to grow
12.5% year on year to 34.2 million units and to be supported by new user groups whocome to understand the fun of changing lenses on account of the introduction of adiverse lineup of interchangeable lens digital cameras. Shipments to Japan are forecast
to grow 9.4% year on year to 3.5 million units and shipments to countries other thanJapan are projected to grow 12.9% year on year to 30.7 million units.
* “Non-reflex digital cameras” refer to mirrorless digital cameras and compact system cameras(interchangeable lens cameras with range finder and interchangeable camera units, etc.)

PRESS RELEASE

January 31, 20132013 Outlook on the Shipment Forecast by Product Type
Concerning Cameras and Related Goods
Camera & Imaging Produces Association

Millions of units
Total Shipments

Shipments to Japan

Shipments to countries other than Japan

Actualresults for2012

Year-onyearchangeForecast for2013

Year-onyearchangeActualresults for2012

Year-onyearchangeForecast for2013

Year-onyearchangeActualresults for2012

Year-onyearchangeForecast for2013

Year-onyearchange

98.1

85.0%

87.0

88.7%

9.2

96.3%

8.2

89.1%

89.0

83.9%

78.8

88.5%

Built-in lenscameras

78.0

78.1%

64.3

82.4%

7.3

91.1%

6.2

84.9%

70.7

77.0%

58.1

82.2%

Interchangeablelens cameras

20.2

128.4%

22.7

112.4%

1.8

124.7%

2.0

111.1%

18.3

128.8%

20.7

113.1%

Lenses forinterchangeable lenscameras30.4

116.7%

34.2

112.5%

3.2

118.3%

3.5

109.4%27.2

116.6%

30.7

112.9%

Item

Digital cameras (total)

Notes: Figures may not add up due to rounding.

Inquires concerning this press release:
Camera & Imaging Products Association
Staff in charge of statistics
E-mail ： infostat@cipa.jp
URL：http://www.cipa.jp/english/index.html