Camera & Imaging Products Association
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PRESS RELEASE

January 29, 2008
CAMERA & IMAGING PRODUCTSASSOCIATION (CIPA)

2008-2010 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods

The Camera & Imaging Products Association (CIPA, President: Tsuneji Uchida) has
announced the outlook on the shipment forecasts by product-type concerning cameras andrelated goods for the term from 2008 to 2010.
1.

Outlook on Shipments in 2008
1) Digital Cameras
The total shipment of digital cameras in 2007 based on volume was approximately
100.37 million units, up 27.1% from the previous year, due to high growth in shipmentsof cameras with built-in lens especially to North America, Asia and other regions alongwith shipments of digital SLR cameras with interchangeable lenses to all regions at arate that far surpassed last year’s forecasts. As a result, 2007 is the first year in which
CIPA figures for shipment have broken through the 100 million unit mark.
Based on this track record of shipments, the outlook in 2008 is for continued growth at aslightly decelerating rate with sales and forecasts to reach approximately 111.95 million
units, representing a year-on-year increase of 11.58 million units or 11.5%. On a
breakdown by type, shipments of digital cameras with built-in lens and digital SLR
cameras with interchangeable lenses are forecasted to reach approximately 102.81
million units (a year-on-year increase of 10.7%) and approximately 9.13 million units (ayear-on-year increase of 22.3%) respectively.
2) Interchangeable Lenses for SLR Cameras
The total shipment of interchangeable lenses for SLR cameras in 2007 based on volume
was approximately 12.51 million units, up 43.0% from the previous year, a significant
increase coinciding with the strong growth in SLR cameras with interchangeable lenses.
In 2008, owing to continued vigorous growth in sales of digital SLR cameras withinterchangeable lenses, growth in shipments of interchangeable lenses is expected tocontinue and forecast to reach approximately 14.67 million units, representing ayear-on-year increase of 2.15 million units or 17.2%.

-1-2.

Outlook on Shipments for 2009 and 20101)

Digital Cameras

The outlook on total shipment of digital cameras for the years 2009 and 2010 is forcontinued overall growth at a gradually declining sales growth rate. Against the backdropof robust growth momentum in Asia and other regions, shipments are forecasted to reachapproximately 120.36 million units (a year-on-year increase of 7.5%) in 2009 andapproximately 126.50 million units (a year-on-year increase of 5.1%) in 2010. By type,sales of SLR cameras with interchangeable lens are forecasted to grow at a faster rate
than sales of digital cameras with built-in lens.
2)Interchangeable Lenses for SLR Cameras

Total shipments of interchangeable lenses for SLR cameras are expected to grow at a rate
near to that of digital SLR cameras with interchangeable lenses and forecast to reachapproximately 16.30 million units (a year-on-year increase of 11.2%) in 2009 andapproximately 17.43 million units (a year-on-year increase of 6.9%) in 2010.
3.

Film Cameras

Shipments of film cameras have declined over the last decade in inverse proportion to thegrowth in digital cameras, and the total shipment of film cameras for 2007 wasapproximately 0.79 million units (a year-on-year decrease of 51.6%). This declining trend
is expected to continue from the year 2008 on.
After the year 2007, due to the difficulty in providing forecasts of shipments of filmcameras, CIPA shall compile only figures for actual shipments of film cameras.

For further information, please refer to our website or e-mail to us.
Camera & Imaging Products Association (CIPA)
URL: http://www.cipa.jp/
Email Address:infostat@cipa.jp-2-January 29, 2008

PRESS RELEASECAMERA & IMAGING PRODUCTSASSOCIAITON (CIPA)

2008-2010 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods
Total Shipments
Item

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2007
Year-onQuantity
Year Growth
7,468
141.9%

Cameras with Built-in Lens

Forecast for the Year 2008 - 2010
The Year 2008
Year-onQuantity
Year Growth9,132
122.3%The Year 2009
Year-onQuantity
Year Growth
10,301112.8%The Year 2010
Year-onQuantity
Year Growth
11,212108.8%

92,899126.0%

102,814110.7%

110,061

107.0%

115,283104.7%

Digital Cameras (Total)

100,367

127.1%

111,946111.5%

120,362

107.5%

126,495

105.1%

Interchangeable Lenses for SLR Cameras

12,513143.0%

14,667117.2%

16,304111.2%

17,433106.9%

Shipments for JapanItem

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2007
Year-onQuantity
Year Growth
1,066
148.7%

Cameras with Built-in Lens

9,922

Forecast for the Year 2008 - 2010
The Year 2008
Year-onQuantity
Year Growth
1,249
117.2%

114.0%

10,246

The Year 2009
Year-onQuantity
Year Growth
1,389
111.2%

103.3%

10,378The Year 2010
Year-onQuantity
Year Growth
1,496
107.6%

101.3%

10,409100.3%

Digital Cameras (Total)

10,988116.6%

11,495104.6%

11,767102.4%

11,905101.2%

Interchangeable Lenses for SLR Cameras

1,665

154.2%

1,939

116.5%

2,132

109.9%

2,276106.8%

Shipments for Europe
Item

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2007
Year-onQuantity
Year Growth2,752
139.9%

Cameras with Built-in Lens

Forecast for the Year 2008 - 2010
The Year 2008
Year-onQuantity
Year Growth
3,378
122.7%The Year 2009
Year-onQuantity
Year Growth
3,753
111.1%The Year 2010
Year-onQuantity
Year Growth
4,035
107.5%

29,735118.1%

31,885107.2%

33,339104.6%

34,208102.6%

Digital Cameras (Total)

32,487

119.7%

35,263108.5%

37,092105.2%

38,243103.1%

Interchangeable Lenses for SLR Cameras

4,309

139.2%

5,030

116.7%

5,480

108.9%

5,766

105.2%

Shipments for North America
Item

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2007
Year-onQuantity
Year Growth2,339
132.2%

Cameras with Built-in Lens

Forecast for the Year 2008 - 2010
The Year 2008
Year-onQuantity
Year Growth2,714116.0%

The Year 2009
Year-onQuantity
Year Growth2,992
110.3%The Year 2010
Year-onQuantity
Year Growth3,207
107.2%

30,400132.1%

33,209109.2%

35,286106.3%

36,558103.6%

Digital Cameras (Total)

32,739132.1%

35,923109.7%

38,278106.6%

39,765103.9%

Interchangeable Lenses for SLR Cameras

4,251

136.4%

4,757

111.9%

5,140

108.1%

5,366

104.4%

Shipments for Asia
Item

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2007
Year-onQuantity
Year Growth1,183
167.6%

Cameras with Built-in Lens

15,301

Forecast for the Year 2008 - 2010
The Year 2008
Year-onQuantity
Year Growth
1,623
137.2%

128.7%

18,256

The Year 2009
Year-onQuantity
Year Growth
1,963
120.9%

119.3%

20,460The Year 2010
Year-onQuantity
Year Growth
2,227113.5%

112.1%

22,314109.1%

Digital Cameras (Total)

16,484130.9%

19,879120.6%

22,423112.8%

24,541109.4%

Interchangeable Lenses for SLR Cameras

2,028

167.1%

2,644

130.4%

3,222

121.9%

3,659

113.5%

Shipments for Other Areas
Item

SLR with Interchangeable Lens

Unit in Thousand Pieces

Performance in the Year
2007
Year-onQuantity
Year Growth128123.1%

Cameras with Built-in Lens
Digital Cameras (Total)Interchangeable Lenses for SLR Cameras

Note: Figures may not add up due to rounding.

Forecast for the Year 2008 - 2010
The Year 2008
Year-onQuantity
Year Growth168
131.4%The Year 2009
Year-onQuantity
Year Growth204
121.0%The Year 2010
Year-onQuantity
Year Growth248
121.8%

7,541

153.1%

9,217

122.2%

10,598115.0%

11,794111.3%

7,669

152.5%

9,385

122.4%

10,802115.1%

12,042111.5%

260

106.6%

298

114.6%

330

110.9%

366

110.8%