DOOR to ASIA 2017

YOKOTAYALIVE IN TOHOKU

1SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYA

2SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

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YOKOTAYA

3IkariSUN XIAOXIMikiJing

Mag

XiaoxiPresentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYA

4

THE PROJECTThis time, I and Mag, designer from Malaysia,
participated in design project for a 311-year-old
seaweed store.

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYA5

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

BACKGROUND
Yokotayasince 1706

横田屋本店

私たち日本人の食卓になじみの深い海産物。
創業以来、常にその海産物と共に歩み、自然の恵みを当社独自の製法と伝統の味で皆様にお届けしてきました。
横田屋本店は、これからも時代を超えて伝統の味を真心を込めて皆様にお届けいたします。

famours brand inKesennuma

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YOKOTAYA6

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

BACKGROUND
history + recycle
the past+ the future

A traditional brandhave fresh and new
look for the youngpeople

DOOR to ASIA 2017

TARGET

YOKOTAYA7

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

part 1
Rebuilding a English logotype

part 2
Improving and integrating current visual elements.
Since current products are not that consistent andlack of unity, I hope to make it simpler and morestraightforward , and use more graphics.

part 3
About the future

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YOKOTAYA

8DESIGN CONCEPTSUN XIAOXI

Presentation in Rikuzentakata & Tokyo(part 1)

YOKOTAYA
Tree= vitality,tenacious

Cycle=sustainable development++House, Home

DOOR to ASIA 2017

YOKOTAYA

9DESIGN CONCEPTSUN XIAOXI

Presentation in Rikuzentakata & Tokyo(part 1)

YOKOTAYA
Tree= vitality,tenacious

Cycle=sustainable development++House, Home

DOOR to ASIA 2017

YOKOTAYA

10SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYA

11C=54 M=2 Y=6

Typeface
Kozuka 明朝
Kozuka 明朝

Hiragino Kaku Gothic ProN
Hiragino Kaku Gothic ProNSUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYAKey visual + symbol

12

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYADESIGN CONCEPT

13(part 2)

YOKOTAYA

Other brands

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

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YOKOTAYA14

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Presentation in Rikuzentakata & Tokyo

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YOKOTAYA

15SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

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YOKOTAYA16

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

image

ワカメの芽かぶを細く刻んで乾燥させたものです。
水に 10 ～ 15 分漬けたあとに熱湯をかけると鮮やかな緑色に戻ります。

きざみめかぶ

宮城県気仙沼市八日町１- ４-8 0226-22-0175( 代 )clear + simple + image

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YOKOTAYA17

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

Promotional poster(for Product)

YOKOTAYA18

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYA

旨塩朝めしのり6pieces

19

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

For younger people,
fast is important

smaller size

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YOKOTAYA20

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

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YOKOTAYA21

SUN XIAOXIStickers

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYADESIGN CONCEPTRecycle

22(part 3)

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

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YOKOTAYA

23

Promotional poster(for brand concept)

www.yokotayahonten.com/

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

DOOR to ASIA 2017

YOKOTAYA24

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

www.yokotayahonten.com/DOOR to ASIA 2017

YOKOTAYA25

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo

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THANK YOU!
ありがとう !

SUN XIAOXI

Presentation in Rikuzentakata & Tokyo