JSMEA attends Nor-Shipping 2019from the Ministry of Land, Infrastructure, Transportand Tourism (MLIT); Mr. Yasuhiko Kato, presidentof the JSEA; and Mr. Koichi Fujiwara, president andCEO of Nippon Kaiji Kyokai (ClassNK).

JSMEA attends Nor-Shipping 2019Japan Ship Machiner y and Equipment
Association (JSMEA) had a strong presence atNor-Shipping 2019, which was held outside Oslo,
Norway on June 4-7, 2019. With financial support
from The Nippon Foundation, it manned theJapanese Pavilion together with the Japan Ship
Exporters’ Association (JSEA). Thirteen member
companies were represented at the exhibition on
behalf of JSMEA, which was led by a delegationof Mr. Shinzo Yamada, chairman; Mr. Masaharu
Ono, vice-chairman (concurrently chairman of theassociation’s Global Business Strategy ReviewBoard); Mr. Shigeki Kinoshita, vice-chairman; andMr. Katsuhiko Fujiwara, vice-chairman.

It was the 28th Nor-Shipping exhibition, which
has firmly established itself as one of the world’s top
maritime exhibitions, attracting many ship owners
not only from Norway but from other Europeannations as well. The official number of visitors is
yet to be announced by the organizer, but many
indicated that it was better attended than the lasttime, when some 15,500 visitors were welcomed.
In opening the Japan Pavilion on Day 1, Mr.
Yamada had the honor of performing the ribboncutting ceremony, joined by Mr. Masahiro Tauchi,
Japan’s ambassador to Norway; Mr. Yasuhiro
Shinohara, vice-minister for international affairs

At the Japan Pavilion, JSMEA and the JSEA
together hosted “Japanese Sushi Luncheon Parties”
on June 4-6 to bring together industry and otherrepresentatives from Norway and other Europeancountries. The sushi parties regaled other exhibitors
and guests and encouraged many more visitors tostop by the pavilions.
JSMEA adopted a new style in its layout ofexhibition booths for the first time at Nor-Shipping
2019. There were no partitions between the booths,
which allowed more exhibitors to display at theJapan Pavilion. Many of them were in favor of thenew style, with one remarking, “The more open
space contributed to attracting visitors.” “Having a
sense of unity as a Japanese team, we boasted agreater presence than pavilions of other countries,”
said another exhibitor. Also, many of the exhibitors
stressed that by participating in Nor-Shipping 2019,
they were able to learn up-to-date developmentsin the European market, such as ways to acquire
customers, take environmental measures and work
on digitalization.
About Nor-Shipping 2019
Dates: Tuesday-Friday, June 4-6, 2019
Place: Lillestrøm, Norway
13 attending JSMEA members: Daihatsu Diesel
Mfg. Co., Ltd.; Fuji Electric Co., Ltd.; Fuji Trading
Co., Ltd.; Fujitsu Ltd.; Japan Weather Association;
Kawasaki Heavy Industries, Ltd.; MOL TechnoTrade, Ltd.; Nakashima Propeller Co., Ltd.;
Shinko Ind. Ltd.; Taiyo Electric Co., Ltd.; TokyoKeiki Inc.; Volcano Co., Ltd. and Yanmar Co., Ltd.

Ribbon-cutting ceremony performed at the Japan Pavilion(From left)
Mr. Shinzo Yamada,
Mr. Yasuhiko Kato,
Mr. Masahiro Tauchi,
Mr. Yasuhiro Shinohara andMr. Koichi Fujiwara.

Mr. Masahiro Tauchi visits the Japan Pavilion.

6Jsmea News No. 118

Nor-Shipping 2019 attracts many people.

With no separating partitions, the booths at the Japan Pavilion enjoy a sense of unity and openness.

“Japanese Sushi Luncheon Parties” are held at the Japan Pavilion.

Jsmea News No. 1187