DCM’s Philosophy

DCM Brand Concept

The DCM Group creates value by helping people make their lives and homes more
comfortable through the “do it yourself” (DIY) approach based on the “Do CreateMystyle” Company Philosophy.

The three circles in the DCM Group logo represent theCompany Creed: “Serving society, Creation for ourcustomers, and Unity for the community.” By enlarging
the connection between these three circles, we arestrengthening DCM's philosophy and symbolizing thecommitment of all employees to remain close to andsupport customers. The blank space where a circle
should be in the lower right corner of the logo isintended as a space for creativity, expressing our hopethat customers will realize their individual DIYobjectives.
The soft, refined form of the DCM logo conveys“familiarity, trust, and peace of mind,” with the orange
color representing “happiness and enjoyment,” and thebrown color representing “nature and sustainability.”

Company Philosophy

Do Create MystylePrinciples of Conduct

Servingsociety

Customer ﬁrst
Interpersonal bonds

We leverage our specialist
knowledge on products andservices to provide creation

We bring smiles to the local
community while fulﬁlling
our mission to provide
lifestyle infrastructure

Always thinking from the customer’s perspective, we will strive tobe a company that achieves both customer satisfaction and progress in distribution.

Detail 2 The white space on the lower right of the symbol

Brand Story
As “Do Create Mystyle” world view and values, the “Creating your own happiness with DIY” brand story is basedon three key concepts: “Making DIY part of life,” “your style,” and “support.”

Sustainability

Sincere support
Products/services

Demand Chain Managementfor CustomerDetail 3 The DCM typeface and color

Medium-Term Management Plan

While creating new products and services for our customers
and ﬂexibly adapting to changes, we will unite with the local community
to serve society and strive to be indispensable presence.

Detail 1 The three circle symbol

Message from the President

DCM’s philosophy

Serving Creation Unity

Business Model

Company CreedValues

DCM’s Philosophy

Conduct Guidelines
Customer ﬁrst

We put ourselves in our customers shoes and think deeply.

Creating your own happiness with DIY

CreationUnityfor our customers

for the community

Cooperation withthe local community
StoresYes, happiness can be created.

On weekends, I reward myself with a cup of herbal tea.

There are as many ideas to get started as

We will enrich lives together with our customers.
Teamwork

While fulﬁlling our role,
we will respect our peers and cooperate with one another.

Teamwork

there are people in your life.
My grandmother said, “I'm still using the very first chair you

Therefore, any happiness will be a happinessever made.”that only you can create.

Simply hanging a design sheet on part of a familiar wall

DCM wants to help customers achieve this.

transforms the room into a home café.

We want to give shape to happiness for as

Risk Management and Compliance

A world connected by stores and digital technologythat enables customers to create safe and enjoyable living environments

Cooperation with the local community

I carefully cultivate chamomile on my balcony.

Corporate Governance

Sincere support

We provide products and services
that can bring smiles to our customers.

many customers as possible, each of whom
DIY is not difficult.

Two DCMs

While creating new products and services for ourcustomers and ﬂexibly adapting to changes, we will unite withthe local community to serve society andstrive to be indispensable presence.

6DCM Holdings Co., Ltd. Integrated Report 2023

With a little ingenuity, you can turn thoughts, which are

There is joy in our lives that can be realizedborn from individual lifestyles, into something that provides

through small changes and ideas.

great happiness, like an invisible tool.

We want our customers to believe this, which

Financial Highlights“DCM” has two meanings, referring to both the “Do Create Mystyle” Company Philosophy and“Demand Chain Management for Customer” as our Principles of Conduct.

Company Philosophy

comes to us with their own unique feelings.

It's about doing something for someone else, for the world.

is why we welcome them again today.

Principles of Conduct

Always thinking from the customer’s perspective, we will strive to be
a company that achieves both customer satisfaction and progressin distribution.

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