2020.12.21

PRESS RELEASE

1Edo Design Book
Beauty of Design in
Hinagata books and Ukiyo-e

January 19 (Tue.) ~ March 28 (Sun.) 2021
Part1

January 19 (Tue.) ~ February 21 (Sun.)

Part2

February 23 (Tue.) ~ March 28 (Sun.)

Organizer: Shizuoka City Tokaido Hiroshige Museum of Art
Designated Manager: NPO Hexaproject
Cooperation: Konbun Silk Co., Ltd.

OutlineTraditional Japanese clothing that we call “Kimonos” or “Wafuku” today were known as “Kosode” before the Edo era.
Contrary to Western clothing that puts emphasis on form, Japanese “Kosode” puts emphasis on the design of the back.
The exhibition will introduce the beauty of design in the patterns of Kosode through Hina-gata books, which were likesample books of Edo Ukiyo-e and fashion design.

HOURSFEE

Hours: 9:00 ~ 17:00 (Last admission; 30mins. Before closing time)
Closed: Mondays (If it falls on a holiday, then the following Weekday)
Newyear holidays (12/28~1/4)
Adu Filts: 520 (410) yen
University / High School Students: 310 (250) yen
Junior high students and younger: 130 (100) yen* ( ) indicates prices for groups of 20 or more
* Persons with proof of disability and one accompanying person are admitted
free of charge.
* Shizuoka City residents, junior high students and younger, as well as Shizuoka
City residents over 70 are admitted free of charge.

ACCESS[ Access by train ]Take the JR Tokaido Line and get off at Yui Station. It is a
25-minute walk or 5-minute taxi ride from there.
[ Access by car ]There are 21 parking spaces at the museum (Yui Honjin ParkParking)〒421-3103
297-1
静岡県静岡市清水区由比297-1
Yui, Shimizu-ku Shizuoka City 421-3103
Tel.054-375-4454
Phone.054-375-4454（代）Fax.054-375-5321
Mail: info@tokaido-hiroshige.jp
mail: info@tokaido-hiroshige.jp
www.tokaido-hiroshige.jp
www.tokaido-hiroshige.jp

2020.12.21

PRESS RELEASE
Exhibition hall

2

Edo Design Book ~Beauty of Design of Ukiyo-e~Geometry pattern
Patterns that have overlapping or numerous
circles, polygons, lines, and curves

Part1: Utagawa Hiroshige, Utagawa Toyokuni III
Famous Restaurants of the Eastern Capital “The Momokawarō Restaurant: Ukiyo Inosuke”
Shizuoka City Tokaido Hiroshige Museum of Art Collection

People/utensil pattern
Patterns of people or household tools such as
appliances/utensils

Part2 : Utagawa Hiroshige, Utagawa ToyokuniⅢ
Fifty-three Stations by Two Brushes “Mishima”
Shizuoka City Tokaido Hiroshige Museum of Art Collection

Character pattern
Patterns that use characters as design

Part1: Utagawa Toyokuni III
Fifty-three Stations of the Tōkaidō Road “Mishima: Kanaya Kingorō”
Shizuoka City Tokaido Hirishige Museum of Art Collection

Actor pattern
Patterns that have been produced by Kabuki actors ordesigns based on Kabuki outfits. A dyeing pattern thatsecretly incorporates actor names

Part2: Utagawa Toyokuni Ⅲ
Roles Representing the Five Elements
Shizuoka City Tokaido Hiroshige Museum of Art Collection

2020.12.21

PRESS RELEASE
Exhibition hall

3

Edo Design Book ~Beauty of Design of Hinagata Books~

Within these Hinagata Books, there are nearly 200 publications that were published between 1661-1736 including thosethat have been created by Ukiyo-e Eshi (painter) Hishikawa Moronobu and Nishikawa Sukenobu. The exhibition will
introduce "Hinagata Books" of Kosode that were published in the Edo era. Enjoy design aesthetics captured in Hinagata
Books that were equivalent to fashion books today.

“Chitose Sode” Private Collection“Tokiwa Hinagata” Private Collection“Fine pattern Book” Private Collection

Related Event
1. Lecture “The Color and Pattern of Kimonos”
Colors and patterns of Kimonos that have changed over time will be explained using Hinagata
books that were the fashion books of Edo.
|PRESENTER

Toshiji Hagiwara (Konbun Silk chairman)|DATE

February 11 (Thu.) 13:30 ~ 15:00|ADMISSIONFree *museum entrance fee is required|REGISTRATION

Applications accepted by telephone (054-375-4454) or through our website.
Space are limited to the first 10 people (pre-registration recommended)

2. Gallery Talks by a Museum Curator
Colors and patterns of Kimonos that have changed over time will be explained using Hinagata
books that were the fashion books of Edo.
|DATEJanuar31 (Sun.) , March 7 (Sun.) 13:00 ~ 13:30|ADMISSIONFree *museum entrance fee is required*Language: Japanese*Meeting place is the entrance hall of the museum.
*No pre-registration needed; unlimited enrollment*Changes may be made to the exhibit content and displayed works.

2020.12.21

PRESS RELEASE
Press Images
High-resolution data for the following 6 images are available for editorial coverage of exhibitions.
Please send your request by email or fax after reading the usage conditions on the following page.

1

2

4

5

3

6Title and Credits
1. Poster ImageⒸ Shizuoka City Tokaido Hiroshige Museum of Art

2. Utagawa Hiroshige,Utagawa Toyokuni III

Famous Restaurants of the Eastern Capital“The Momokawarō Restaurant: Ukiyo Inosuke”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

3. Utagawa Toyokuni IIIFifty-three Stations of the Tōkaidō Road “Mishima: Kanaya Kingorō”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

4. Utagawa Hiroshige,Utagawa Tokokuni Ⅲ

Fifty-three Stations by Two Brushes “Mishima”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

5. Utagawa Hiroshige

Five Elements at Famous Places in Edo “Fireworks of Ryōgoku”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

6. Utagawa Toyokuni Ⅲ

Roles Representing the Five ElementsCollection of Shizuoka City Tokaido Hiroshige Museum of Art

42020.12.21

PRESS RELEASE

Edo Deisgn Book

~Beauty of Design in Hinagata books and Ukiyo-e~
Press Image Date Request
TO: Tokaido Hiroshige Museum of Art Press Desk

FAX.054-375-5321 E-mail: info@tokaido-hiroshige.jp
Check the box for image data to be requested.
1. Poster ImageⒸ Shizuoka City Tokaido Hiroshige Museum of Art

2. Utagawa Hiroshige,Utagawa Toyokuni III

Famous Restaurants of the Eastern Capital“The Momokawarō Restaurant: Ukiyo Inosuke”

3. Utagawa Toyokuni III

Fifty-three Stations of the Tōkaidō Road “Mishima: Kanaya Kingorō”

4. Utagawa Hiroshige,
Utagawa Tokokuni Ⅲ

Fifty-three Stations by Two Brushes “Mishima”

5. Utagawa Hiroshige

Five Elements at Famous Places in Edo “Fireworks of Ryōgoku”

6. Utagawa Toyokuni Ⅲ

Roles Representing the Five Elements

Company :Publication’ s Name :Your Name :Phone :FAX :E-mail :Desirable time to receive Image ( month / date / time ) * Office hours: 10:00 ~ 16:00 (JST)Planned publishing date ( sectiontitle ) :[ Notes ]*The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after theexhibition is over.
*Images may not be altered ( trimmed, combined with other images or text, etc…).
*Images must be reproduced with notice of at tribution.
*When an image is used, please email us a review copy.
*Please send a finalcopy for our records ( publicationcopy, URL, DVDvideo, CD, etc…).

5