Zoomerang | Case Study

CASE STUDY

Zoomerang Increases
User Interactivity With
Virtual Effects

Zoomerang | Case Study

How Zoomerang, one of the largest, social-focused,
all-in-one video creation apps leveraged BytePlus
Effects to create a vibrant and interactive marketplace, filled with immersive templates and filters.
ABOUT ZOOMERANG
Launched in 2018, Zoomerang is a video editing mobile application and marketplacethat enables users to produce and generate engaging social-first content. Featuring
a diverse collection of ready-made templates, Zoomerang helps creators streamlinethe content creation and editing process with a few clicks.

Industry
Media & Entertainment

1Product
BytePlus Effects

RegionEMEA

Zoomerang | Case Study

CHALLENGE

Expanding Zoomerang’s Libraryof AR Stickers and Filters
As Zoomerang grew rapidly, they needed to expand their suite of editing tools toallow users to create more interactive and diverse content. With its goal of being an
all-in-one platform for short-form video creators to produce and publish theircontent, Zoomerang was limited by its infrastructure and technological capabilities.
Zoomerang explored advanced solutions that can bolster its library of existing
templates and create new filters, such as AR suppliers that could leverage computer
vision technology to perform background segmentation and face detection.

A major challenge faced by
Zoomerang was the demand
from its users to have video
formats, filters and effects
that reflected the social
media trends of the time.
Zoomerang found that being
up to date with these trends
was an important factor inretaining its users over alonger period of time.

2Zoomerang | Case Study

SOLUTION

Keeping Pace withSocial Media Trends
After evaluating various solutions in the market, Zoomerang chose BytePlus to help
them expand their library of AR filters and effects.

“We were actively looking for an AR provider that understood who weare as a business, and provided high quality effects and backgroundsegmentation for various use cases,” said David Grigoryan, co-founderof Zoomerang, “BytePlus stood out to us as a vendor that understood
the technicalities of what we were searching for.”
Zoomerang implemented the BytePlus Facial and background segmentation
algorithms that went live on the different sections of the application — the main
page, video editor, and template creation — and is being used by over 1,500,000
users monthly. The solution resulted in users being more satisfied with a wider
selection of tools to create engaging content, in turn increasing their time spent on
the application.
Another feature implemented was background segmentation, which allowed
Zoomerang users to create more immersive filters. To date, over 500,000 users have
utilized this feature, and over 70,000 video templates have been generated byusers.
BytePlus has allowed Zoomerang’s users to increase their engagement with thecontent that they publish, amassing over 2 billion views on Zoomerang videos thathave been shared on TikTok.

3Zoomerang | Case StudyRESULTS>

500K

Users have utilized Zoomerang’s background segmentation feature.

>

70K

User-generated video templates.

>

2 Billion Views

Zoomerang videos shared on TikTok.

SOLUTION

Ease of Implementation
and Integration
Having grown to over 25 million users on its platform, Zoomerang also needed to beable to deploy these solutions at scale with minimal disruption.
BytePlus worked closely with Zoomerang to enable seamless integration of creativeeffects and tools on its application. Within 30 days, BytePlus was able to implement
background segmentation, face beautification and facial effects features onZoomerang.

“With BytePlus Effects, we were able to help our communityof users create a more vibrant and interactive marketplace,filled with video templates and filters that are more immersiveand engaging.”

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Zoomerang | Case Study

UPCOMING PLANS

Moving forward, Zoomerang is planning the next few updates on its platform thatutilizes BytePlus Effects’ facial landmarks, with an estimated release of over 1,000effects and filters published by its users daily.
Together with BytePlus, Zoomerang aims to be able to help creators globally tomonetize their creations through a marketplace model on its platform.

ABOUT BYTEPLUS

Borne from ByteDance’s technology, BytePlus helps clients’ businesses to growthrough a wide range of intelligent technology solutions. Our dedicated team ofspecialists works hand-in-hand with customers to help create better products, yield
better experiences, and realize business growth.
By working with our team of experts, developing inventive ways to attract and engage
with your customers has never been easier. We focus on removing the complexity
from digital transformation, so brands can deliver rich experiences driven by data andcreate a forward-thinking culture.
Click here to learn more about what BytePlus Effects can do for your business.

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