W H ITEPA PER

Cloudflare
TechnologyPartner Program

Content3

About Cloudflare

4Background

5Mission

6Vision

7

Partner Benefits

8How Technology Partners help

9Solution

10Work with Us

1 888 99 FLARE | enterprise@cloudflare.com | www.cloudflare.com

﻿Cloudflare Technology Partner Program

3About Cloudflare
Cloudflare, Inc. is on a mission to help build abetter Internet. Cloudflare’s platform protects andaccelerates any Internet application online without
adding hardware, installing software, or changing
a line of code. Internet properties powered byCloudflare have all web traffic routed through its
intelligent global network, which gets smarter withevery request. As a result, your end customers
see significant improvement in performance and adecrease in spam and other attacks. By partneringwith Cloudflare, together we help your customers
consume your IP solution simply and cost efficiently,
all while being protected and optimized by Cloudflare.

Benefits:• Reduce customer’s IT complexity: streamline andsecure delivery of application, network,
zero trust, and developer services• Win more customers• Increase customer adoption of your IP

Create value for mutual customer through partner integrations with Cloudflare﻿Cloudflare Technology Partner Program

Background
The Internet is built on a series of shared protocols,
all working in harmony to deliver the collective
experience that has changed the way we liveand work. These open standards have createda platform such that a myriad of companies canbuild unique services and products that work
together seamlessly. In reality, cloud customers facevarious challenges in managing their tech stacktoday, including IT governance, cost management,
infrastructure flexibility, and vendor lock-in.
Companies’ IT stacks are still a complex collection oftools each serving a specific purpose. For instance,security purposes tools can range from endpoint tonetwork, application to data security. Nearly 30% oforganizations used more than 50 separate security
solutions. Therefore, CISOs & IT teams face anoverwhelming complexity in making them all
work together.
As a steward and supporter of an open Internet,
Cloudflare aspires to provide customers aninteroperable platform that works with allcomplementary technologies and across theirtechnology stack in order to address the complexity
with single-pane-of-glass management. This has
been the guiding principle for multiple partnerships
we have launched over the last few years. Yet,customers have different requirements and want a
choice of both platforms. To solve customer needs
and make a more seamless user experience, welaunched Cloudflare’s Technology Partner Programin 2021.
1. IBM Cyber Resilient Organization Report 2021

4

Cloudflare﻿Technology Partner Program

MissionCloudflare’s Strategic Partnerships aims tohelp build a better Internet by giving customers
choice in their IT stack with the simplicity ofadopting Cloudflare products and services that
integrate easily with other solutions.
We invite technology companies to partnerwith Cloudflare to drive innovation and thought
leadership. This program facilitates and drives
innovative integrations that create value for ourmutual customers, our technology partners, andCloudflare. Technology partners not only benefit
from technical integrations with us, but also havethe opportunity to drive sales and marketing efforts
targeted towards mutual customers and prospects.
Our Technology Partner ecosystem applies tothe entire Cloudflare’s suite of products and its
purpose is to accentuate our value proposition
and improve the adoption of our core products.
Cloudflare unlocks new capabilities and creates more
technological value while building integrations withtechnology partners. It is a great chance to deliver
more valuable product experience to our mutual
customers by solving customers’ use cases,
and in turn, improving our product adoption andcustomer loyalty.

5Cloudflare﻿Technology Partner Program

6VisionWe classify partners into two tiers based on
their fit with Cloudflare’s product suite, maturity of
their integration, target market (customer/prospect)
overlap, and partner effort.

Partnership Tiers
Strategic partnersStrategic partners have a mature integration(s)across Cloudflare product suite. These are leadersin their industries and have a significant overlap
with our customer base.

Integration partners
Integration partners are early participants inCloudflare’s partnership ecosystem. They alreadyhave or are on a path to build validated, functional
integration with Cloudflare.

These partners are strategically aligned with oursales and marketing efforts, and collaborate with
our product teams to bring innovative solutions
to market.

These partners have programmatic access toresources that will help them experiment with andbuild tighter integrations with Cloudflare.

﻿Cloudflare Technology Partner Program

Partner Benefits
This program offers a guiding structure so thatour partners can benefit across three key areas:

Build with Cloudflare: Sandbox access to Cloudflare
enterprise features and APIs to build and test integrations.
Opportunity to collaborate with Cloudflare’s product teams
to build innovative solutions.

Market with Cloudflare: Develop joint solution briefs and host
joint events to drive awareness and adoption of integrations.
Leverage a range of our partners tools and resources
to bring our joint solutions to market.

Sell with Cloudflare: Align with our sales teams to jointly target
relevant customer segments across geographies.

7﻿Cloudflare Technology Partner Program

8How Technology
Partners help
Work with everyone: We understand that vendors
have to fit into the way customers live, not theother way around. Our central mantra in developing
technology is that we work with everyone. We build
out standardized integrations that customers candeploy to ensure our products work with almost
all vendors, not limited to any API, SaaS provider,carrier, Internet exchanges, or other tools. This also
includes the existing SecOps tools, NetOps tools, ITops tools, identity management tools, and endpoint
management tools - it’s all API-based.
We are the best example of software-defined
networking that works well programmatically with therest of the infrastructure. Nonetheless, we comply
with local privacy and security requirements. If there
are local rules about where logs can be kept, what
can be encrypted, where it should be encrypted Cloudflare can make all of that work for what youneed.
Focus on maximizing interoperability: Ourpartnerships and integrations drive simplicity of use
and cost savings for our customers. The key to this isinteroperability. Cloudflare helps customers to easethe burden of operating a multi-vendor
IT environment through standardized and focused
integration solutions. Our partner integrations
interoperate with web elements, VPN clients(Kandji or Intune for mobile device management),
and third-party services (Zaraz partner integrations).

Cloudflare is a key networking component ofcustomers’ stack. We developed our services
in-house and will continuously add more products
to help customers address this complexity via asingle control plane. One place for logs, one place
for access control, one place for policy, one place
for rules. Cloudflare helps customers escape swivelchairing. Every one of these services runs in every
data center, and our partner integrations only serve
to bolster this capacity.
Better together 1 + 1 = 3: Beyond simplicity,compliance, and tech stack management, we aim forbetter products, pure and simple. Cloudflare helps
customers to ease the burden of operating a multivendor IT environment through standardized andfocused integration solutions. Combining the broadcapabilities of Cloudflare’s network with those of ourpartners enables us to reach an even wider audienceand offer them a significantly improved experience.

Cloudflare﻿
Technology Partner Program

9Solution
Our partnership categories align with Cloudflare’s broad solution areas.
At present, we invite partners to apply for the following partnership categories:

Application Security
and Performance

Cloudflare One:
Zero Trust Security

Cloudflare One:
Network security andperformance

Serverless:
Developer Services

The Bandwidth Allianceis a partnership of cloudand storage providers
who have come together
to reduce egress (datatransfer) fees.

Analytics partners
enable analyzing
Cloudflare logs andmetrics and getting
insights using yourpreferred analytics
provider.

Cyber Risk partners
are cyber insurers
or incident response
providers that
improve security
posture to qualify forbetter coverage andpremiums, and enableaccelerated response
to under attack
scenarios.

Identity Providers (IdPs)
are seamlessly integrated
with Cloudflare’s ZTNA
solution to onboard all
corporate identities atonce, federated identities
across multiple providers,and avoid vendor lock-in
by building on existing
identity and cloudproviders. Social IdPs
enable faster and secureauthentication for thirdparties.

Endpoint Protection
partners allow
organizations to configure
rules to restrict accessto sensitive resources
based on device posturesignals from our partners’
endpoint security
platforms.

Mobile Device
Management (MDM)
partners deploy
Cloudflare’s Zero
Trust solutions withpreferred MDM
vendors, providing
flexibility across anydevice.

Network Interconnection
partners keep mostsensitive data protected
at the network edge withprivate, secure and highperformance physical or
virtual interconnections.

Network On-Ramp
partners are leading WAN
or SD-WAN providers,making it easier fororganizations to leverage
existing existing WAN orSD-WAN infrastructure.

Network Observability
partners allow customers
to use Magic Transit with
network observability,
enhancing DDoS protection
with Magic Transit in
on-demand mode.

Edge Database partners
are leading distributedand API-driven databaseproviders who build more
full-stack and stateful use
cases at the Edge with
Cloudflare.

Workers Observability
partners bring inobservability to the Edge
to investigate, diagnose,
fix and monitor issues
while using our effortlessinfinitely scalable
compute platform,
Cloudflare Workers.

Email Security
partners adopt
Cloudflare Area 1,
a cloud-native email
security platform,
enhancing built-insecurity and stopping
phishing attacks
preemptively.

Cloudflare﻿Technology Partner Program

Work with Us
If you are interested in working with our Technology
Partnerships team to develop and bring to market ajoint solution, we’d love to hear from you! Partners
can complete the application on our Technology
Partner Program website and we will reach out
quickly to discuss how we can help build solutions
for our customers together.

10© 2022 Cloudflare Inc. All rights reserved. The
Cloudflare logo is a trademark of Cloudflare.
All other company and product names may be
trademarks of the respective companies withwhich they are associated.

1 888 99 FLARE | enterprise@cloudflare.com | www.cloudflare.com

REV:BDES/3483.20220713