2024 Design Intelligence Award
Announcement
I. About DIA
Established in 2015, the Design Intelligence Award (DIA) is aninternational academic award in China’s industrial design. It is aplatform for the evaluation, promotion and cooperation ofcontemporary innovative design, as well as a tangible accelerator tobring creative ideas to the industry and the future. DIA returns to
the origin of design through human intelligence, advocates the corevalue of “Intelligence of Humanity, Wisdom of Life, Fusion ofTech & Art, Brain of Industry”, and plays the role of bringing
world-wide creativity to an intelligent future.

II. Awards Setting
The 2024 DIA is organized under four categories: Cultural
Innovation, Life Wisdom, Industrial Equipment and Digital
Economy. The entries will be evaluated in the Product Group andthe Concept Group. DIA Grand Award (1 winner, RMB
1,000,000/winner) is open to all entries from both Product andConcept Group; Gold Award (4 winners, RMB 300,000/winner),Silver Award (8 winners, RMB 150,000/winner) and Bronze Award1

(12 winners, RMB 100,000/winner) are open to the entries in the
Product Group. Future Talents Award (4 winners, RMB
50,000/winner) and Young Talents Award (10 winners, RMB
20,000/winner) are open to the entries in the Concept Group. In
addition, about 300 pieces of entries will be selected from all theentries in both the Product Group and the Concept Group andgranted the Honorable Mention Award (the actual number of award
winners is subject to the evaluation results).
Moreover, a number of special awards with particular themes will
be granted, and the specific themes and participation methods will
be announced separately.

2Grand Award
1 winner, RMB 1,000,000/winner

Product Group

Concept GroupGold Award
4 winners, RMB 300,000/winner

Future Talents Award

Silver Award

4 winners, RMB 50,000/winner

8 winners, RMB 150,000/winner

Young Talents Award

Bronze Award

10 winners, RMB 20,000/winner

12 winners, RMB 100,000/winnerHonorable Mention Award
around 300 winners, the actual number is subject to the evaluation results*All bonuses are considered pre-tax income. In accordance with the relevant
fiscal and taxation regulations and procedures of the People's Republic ofChina, the actual bonus amount will be disbursed to the winners after
deducting the corresponding taxes and the costs associated with the
production of trophies and certificates of award.

III. Participants(1) Participants
2024 DIA is open to all enterprises, universities & colleges,
3institutions and individuals, and the owners, designers or
manufacturers can all summit the entries.
(2) Requirement for entries
All kinds of entries are accepted, such as product, software,
integrated service, etc.
For the same entry, the participant is not allowed to apply for theawards in both the Product Group and Concept Group.
The Product Group is open to entries that have been commerciallyavailable for no more than 2 years, or entries that are not available
on the market but for which the model product with full functions
can be provided for the Second Evaluation.
The Concept Group is open to entries that have been launched forno more than 2 years, or entries that have not been launched but canbe demonstrated in real application scenario during the Second
Evaluation.
The DIA Committee reserves the right to adjust the entries intoanother group or category.

IV. Categories
Based on the core innovation points and fields of the entries, four
categories are provided under both the Product Group and theConcept Group.
4(1) Cultural Innovation
To emphasize culture as the internal driving force behind ideas, welook at the contemporary revival of traditional culture, the design
crafting of the idea, the value created both in culture IP and thegreen sustainable development. This category is open to products
and services from the fields of culture gifts, stationery, packaging,fashion accessories, tableware, furniture and lighting, social
innovation and new cultural tourism economy.
(2) Life Wisdom
To emphasize the way we live as a driving force behind ideas, welook at the wisdom they bring to daily life, intelligent approaches toeveryday appliances and how they care for vulnerable groups insociety. This category is open to products and services from thefields of electronics and digital devices, household appliances,
kitchen and bathroom essentials, smart home technology, elderly
care products, maternal and child supplies, personal care items, pets
supplies, toys and musical instruments, sports and leisure products,
disaster prevention and protection products, application of newtechnologies and materials, etc.
(3) Industrial Equipment
To emphasize industrial upgrading as a driving force for ideas, welook at how industrial equipment has been upgraded or transformed,
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how strategic development of emerging industries can be realized
and how production systems are optimized for maximum efficiency.
This category is open to products and services from the fields oftransportation and logistics, medical equipment, construction
equipment, agriculture and forestry equipment, military equipment,
office equipment, mechanical tools, robots, etc.
(4) Digital Economy
To emphasize digital computation as the driving force behind ideas,
we look at the digital transformation and upgrading of industries.
This category is open to digital products and services from thefields of artificial intelligence, spatial calculation, smart cities,
smart mobility, smart business, smart medical care, smart education,
smart community, industrial Internet, virtual reality, etc.

V. Registration(1) How to register
DIA adopts the selection mechanism of direct application andexpert nomination. Entries submitted by the public will be
evaluated in the Preliminary Evaluation, and entries nominated byexperts can directly enter the Second Evaluation after being
reviewed by the DIA Committee. To ensure the impartiality, amechanism of mutual independence is implemented between
nomination experts and evaluation experts.
6All participants should log into the DIA official website(www.di-award.org) for registration.
(2) Registration and fees
The registration system will close on July 14, 2024 (24:00, UTC+8).
Late submissions cannot be accepted.
No registration fee is charged. The logistic fee, insurance premium,customs duties and other expenses incurred during the competition
should be borne by participants.

VI. Evaluation(1) Evaluation process
There are three rounds of evaluation, namely, Preliminary
Evaluation, Second Evaluation and Final Evaluation. Graphic andtext evaluation is adopted in the Preliminary Evaluation, a
combination of physical product and video evaluation is adopted in
the Second Evaluation, and on-site oral defense is adopted in the
Final Evaluation.
(2) Evaluation criteria
In the context of the intelligent manufacturing era, the unique “DIA
Evaluation System” includes three layers of criteria: a) The
fundamental layer emphasizes the “Principles of Design”, covering
evaluation factors such as functionality, aesthetics, technicality,7

user-experience and sustainability. b) The advanced layeremphasizes the “Direction of Design”, covering evaluation
factors such as contribution to humanity, industry and the future. c)
The top layer emphasizes the “Impact of Design”, covering
evaluation factors such as social influence and exemplary role forthe industry.
(3) Jury
Authoritative experts from all over the world are invited to serve as
DIA judges. In order to highlight the cross-border integration ofdesign and strengthen the comprehensiveness of evaluation, in
addition to experts in the design industry, experts in other related
fields such as science and technology, commerce and media arealso introduced to be DIA judges.

VII. Winners’ benefits(1) Trophy and certificate
Every winner will receive a trophy and a certificate (received at theCeremony). Winners whose entries are included in the annual DIA
Exhibition will be awarded the DIA Exhibition Certificate. For theentries donated to the DIA Committee, the participants will beawarded the DIA Collection Certificate.
(2) DIA logo usage
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All winners are entitled to lifetime free use of the DIA logo on theiraward-winning entries.
(3) Yearbook inclusion and official website showcase
Award-winning entries will be included in the 2024 DIA Yearbook,and will be permanently displayed in DIA official website.
(4) Exhibition tour
All award-winning entries will participate in the 2024 DIA
Exhibition, with opportunities for display in other domestic andinternational exhibitions.
(5) Industry communication
All winners will be invited to participate in the DIA Award
Ceremony, forums, exhibitions and other series of activities,
engaging in face-to-face collaborations and exchanges withrepresentatives from the global design, academic, media, andindustry sectors.
(6) Media promotion
DIA has established a promotion network together with more than
100 mainstream media in various industries around the world.
Key events including the DIA Award Ceremony will be
live-streamed online. Winners will be prioritized for featured
interviews across major media platforms, further amplifying thesocietal impact of outstanding designs.
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VIII. Agenda
Event

Date

Registration

Deadline until July 14, 2024

Preliminary
Evaluation

July 22, 2024 - August 2, 2024

Entry Delivery

August 26, 2024 - September 13, 2024

Second Evaluation

September 26, 2024 - September 27, 2024

Final Evaluation

December 5, 2024

Award Ceremony

December 6, 2024

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DIA Instructions for Participants(I) Intellectual Property
1. All participants must be the designers or owners of the entries(the owners of the relevant intellectual property rights), andthere shall be no intellectual property dispute between the owneror the designer and others (no intellectual property dispute has
occurred or has been properly handled so far). For entries thatare applying for (filing) relevant intellectual property certificatesbut have not yet obtained authorization, participants must
submit relevant certificates at the time of registration. For
entries that have not obtained relevant intellectual property
certificates after winning the DIA awards, the DIA Committee
has the right to require the participants to make a written
guarantee.
2. The DIA Committee has the right to invalidate the award
qualification of the entries with intellectual property disputes,
including recalling the certificate, trophy or recovering thebonus. If economic or reputation losses are caused by defective
entries, the host and the organizers have the right to claim
compensation from the participants, including but not limited todemanding economic and reputation compensations, litigation11

costs, legal fees, insurance fees, appraisal fees, etc.
3. The intellectual property of all entries is owned by theparticipants.
(II) Publicity and Confidentiality
The DIA Committee has the right to use the participants’registration information for the DIA promotion purpose,including but not limited to video shooting, exhibition, news
reports, publication of DIA entries. Participants shall provide thewritten application for confidential requirement of your entries
within 5 working days after registration, or the entry information
will be deemed as non-confidential. The DIA Committee will
not bear the loss caused by the publicity of the entries.
(III) Registration Information
The participants shall ensure the correctness and truthfulness of
the registration information (Pseudonym is not allowed inregistration). The registration information shall not be modified
once submitted. If the participants find that the registration
information is incorrect after submission, please submit formal
written application documents for the change of registration
information before the 2024 DIA Award Ceremony. The DIA
Committee shall have the right to revoke the award qualificationand honor and recover the bonus on account of the participants’
12exaggerated information. To ensure the orderly conduct of theevaluation, the DIA Committee and the judging committee havethe right to adjust the category according to the rules and theactual situation of the entries.
(IV) Registration Qualification
Only the designers and the owners of the entries are eligible forregistration. The participants should confirm and coordinate
with the relevant parties to avoid duplicate registration. The DIA
Committee shall bear no legal responsibility for the problems
caused by the duplicate registration, for example, the ownershipof honor or bonus, and have the right to invalidate theaward-winning qualification and honor, and to recover bonus if
the problems are not solved timely through negotiation. The
same entry is not allowed to apply for the awards in the ProductGroup and the Concept Group at the same time.
(V) Result Notification
All the important DIA notifications, including evaluation results,
will be released through the registration system in the DIA
official website and the email address provided by theparticipants. Therefore, participants shall pay close attention to
the related information channels. If the participants missimportant information or fail to respond timely as required,13

which affects the evaluation and award acceptance, all theconsequences will be borne by the participants themselves.
(VI) Entry Delivery
1. According to the DIA evaluation regulations, for all
shortlisted entries in the Second Evaluation, the participants are
required to send a physical product or prototype for Second
Evaluation. The delivery address, time and requirements will be
specified in the “2024 Entry Delivery Instructions”, which will
be published one month before the Second Evaluation.
Participants who fail to send their entries on time as required
will be deemed as giving up the Second Evaluation
qualification.
2. All costs regarding to transportation, insurance, tariffs,
customs, etc. shall be borne by the participants.
3. Participants shall truthfully enter the delivery information
within the time specified in the “2024 Entry Delivery
Instructions”, which will be used by the DIA Committee fordelivery check and entry return. The DIA Committee shall only
be responsible for the safe custody of the entries according totheir status when received.
4. All DIA evaluations and exhibitions will take place inprofessional

venues,withtransportation,
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storage,andassessment conducted in accordance with industry standards.
Participants are responsible for purchasing insurance if needed.
5. The judging committee will experience the functions of all
the entries at the Second Evaluation site, so the participants shallinstall and debug the entries until they are serviceable. Where
participants entrust the DIA Committee to install and debug theentries, please provide detailed installation video or instructions.
(VII) Return of Entries
1. In principle, the DIA Committee will not assume theresponsibility of return. If participants request the DIA
Committee to send back the entries, please fill in the relevant
information before sending it back. Late submission will not be
accepted.
2. The DIA Committee will arrange the return of entries in twotime nodes: “First Return of Entries” (only non-awarded entries
will be returned after the Second Evaluation) and “Second
Return of Entries” (awarded entries and the remaining
non-awarded entries will be returned after the DIA Award
Ceremony and series activities). To ensure the progress ofevaluation and exhibition, the entry returning requests will berejected outside the designated return period.
3. All the costs, including transportation, tariffs, etc. incurred in
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return of the entries shall be borne by the participants. For
entries returned to domestic cities, DIA Committee will use
freight collect payment. For entries sent back to overseas, theparticipants should provide the required delivery documents(including but not limited in express waybill, proforma invoice,cargo packing list, etc.) within the time specified by the DIA
Committee and contact express company to pick the entries atthe designated place.
4. If participant fail to enter the information for entry return
within the specified date due to its own reasons, and fail tocontact the DIA Committee and provide complete informationfor entry return before December 31, 2024, the participant will
be deemed as having given up the ownership of the entries. The
time for entry return shall be designated by the DIA Committee,
and urgent requests will not be accepted.
(VIII) Donation and Collection
1. The DIA Committee only accepts the award-winning entries
that meet the relevant requirements, and will award the DIA
Collection Certificate to the winners.
2. The award-winning entries shall be donated to the DIA
Committee after the winners receive the bonus. For entries thatneed to be used for future research and development, or too
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large to be transported, or whose value exceeds the bonus, thewinner must submit a written application and relevant proof
documents, then can donate a proportional model or prototypes
after being confirmed by the DIA Committee.
(IX) Final Evaluation and Award Ceremony
All participants shortlisted in the Final Evaluation must
participate in the event in person, otherwise they will be deemed
as giving up the qualification for awards and bonus. All winners
will be invited to the DIA Award Ceremony and the travel
expenses shall be borne by the participants.
(X) Certificate, Trophy and Bonus
1. Winners who are invited to attend the Award Ceremony will
be awarded a trophy and a certificate on site. After the Award
Ceremony, an electronic certificate will be generated in theregistration system, and participants can download it bythemselves. Those who are not present will be deemed as giving
up the trophy and the certificate. In principle, the DIA
Committee will not provide the trophy at other times or mail thetrophy and the certificate to the winner. Those who are unable tobe present and get the trophy on site for special reasons should
provide a written statement and the DIA Committee will discussand decide whether to provide the mailing service.
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2. According to the evaluation results, the DIA Committee will
give out bonuses to the corresponding winners through banktransfer in accordance with the relevant fiscal and taxation
regulations and procedures of the People's Republic of China.
Bonus recipients can either be the organization to which thesubmitter belongs (including its branches) or designatedindividuals within that organization. In cases where the bonus
recipientandorganizations

the
or

entry
are

submitter

individuals,

belongantodifferent

additional

writtenauthorization, signed and sealed by the submitter, shall be
provided.
3. As the prize funds are allocated by the Zhejiang Provincial
Finance

Department,

they

must

be

utilized

fortheaward-winning enterprises’ scientific and technological researchand development, technical innovation, or educational projects
affiliated with DIA. Winners are required to sign a commitment
letter for the use of the bonus before its disbursement. The
bonus will be released after the DIA Committee collects andverifies the necessary documents.
(XI) Participants shall be deemed to have agreed the above
terms once submitting the entries. The DIA Committee
reserves the right of final interpretation.
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Disclaimers(I) The DIA Committee shall not bear any responsibility if theinformation is mistakenly publicized in publicity, printing,exhibitions and other events due to the incorrect information
submitted by the participants themselves.
(II) The DIA Committee shall not be responsible for any
disputes on rights and interests between participants, winners orother third parties.
(III) The DIA Committee shall not be responsible for
non-human intentional damages caused by potential hazards
such as fragility, scratch, peeling, corrosion and complicatedstructure.
(IV) The DIA Committee shall not be responsible forsafekeeping the outer packages of all entries. The DIA
Committee will not be responsible for the damage or loss of theouter packaging.
(V) The DIA Committee shall not be responsible forsafekeeping the entries if the participants fail to input theefficient delivery information in the system. The DIA
Committee will not be responsible for any loss or damage of theentries during the shipment.
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(VI) If the certificate is not generated due to the participant's
failure to enter the “information of award-winning entries” inthe system in time, or the certificate information is incorrect due
to the participant's submission of wrong information, the DIA
Committee shall not be responsible for re-generating thecertificate and will not assume any responsibility.
(VII) According to the Clause 6.4 in the “DIA Instructions for
Participants”, the DIA Committee shall not be responsible forany damage or loss while conducting the evaluation, exhibition,
move and storage of the entries.
(VIII) According to Clause 6.5 in the “DIA Instructions for
Participants”, the DIA Committee shall not be responsible forany damage caused by helping the participants to install anddisassemble entries.
(IX) The DIA Committee shall not be responsible for any
damage or loss of the entries due to force majeure such as
natural disaster, war and national policy.
(X) Participants shall be deemed to have agreed the above terms
once submitting the entries. The DIA Committee reserves theright of final interpretation and jurisdiction.

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