THE BROWN-FORMAN PAUSE CAMPAIGN:SAFE NIGHT TOOLKITFOR BYSTANDER INTERVENTIONWELCOME!
This toolkit is designed to help folks working in bars, restaurants, and alcohol-serving venues to strengthen active
bystander skills, and create a safe environment for staff and customers.
With support from Brown-Forman and its portfolio of brands, the SAFE Bar Network and Safe Bars have designed
this toolkit to help you engage in mitigating power-based personal violence, and ultimately give everyone a safe night out.

If you find this toolkit valuable and want to engage your staff in increasing safety training, the SAFE Bar Network andSafe Bars are ready to help your team give everyone a safe night out.

443-257-4306
INFO@SAFEBARS.ORG

816-237-8628
INFO@SAFEBARNETWORK.ORG

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LET’S GET STARTEDThe hospitality industry is built on creating a fun atmosphere where people come to connect, relax, and celebrate.
This toolkit will introduce you to practical steps in preventing overconsumption, harassment, and other forms of harm.
DO THE WORK: Write down words that describe a good night out. Choose words that describe the kind ofspace/environment you want for your coworkers, guests, and yourself.
For example:

FUN

VIBRANTEXCITING

Training your team to proactively and safely intervene
before harm occurs can help ensure a safe night out foreveryone. A safe and fun environment can expect repeat
customers, less employee turnover, decrease businessrisk, and even an increase to your bottom line.

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BYSTANDER INTERVENTION
The Problem:

The Opportunity:

Issues related to overconsumption, harassment,and other forms of harm in the hospitality
industry are well documented. Similarly, we knowthat alcohol can be misused to perpetuate harm.
This does not have to be the case.

As a hospitality professional, you can shape
your establishment’s culture and influence theexperience of each guest who comes throughthe doors. You also can play a role in building aharassment-free workplace.

One Solution:
Bystander Intervention is a key tactic in creating safer bar spaces. It entails being witness to problematic
behaviors and taking action to diffuse the situation and/or prevent it from escalating. The goal ofhospitality is to create welcoming spaces and experiences for guests. Service industry professionals are ina unique position to safely observe, intervene, and prevent harm for customers and staff alike.
DO THE WORK: Write down the 3 most common problems your establishment encounters. Is alcohola factor? Guests? Co-workers?

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THE FIVE DS
Everyone has barriers to intervening, and we can get past this with skills and practice. The Five Ds are relatively
safe and non-confrontational strategies that can be used when you see a problematic situation or behaviors. They
can be used with any party involved, and you can also use multiple strategies one after the other if something isn’t
working or you didn’t get the response you expected.

Direct Let the people involved know you’re aware and concerned.
How’s your night going?

→

We don’t do that here.

Distract Redirect the energy and divert the attention of the people involved.
There’s something wrong with your credit card. →Aren’t you in my pottery class?

Delegate Find someone in a better position to assist you or handle the situation.
Coworkers, friends, security, regulars, etc.

Document Gather pertinent details related to the incident.
If someone else is already intervening, or it is a safer option, document the incident.

Delay It’s never too late to act!
I am so sorry you experienced that. That is NOT your fault. →I heard what happened. Are you okay?

DO THE WORK: Which of these strategies have you utilized before or are most likely toimplement when you see a situation occur?

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YOU CAN MAKE A DIFFERENCE
Pause:Consumer Choice:We know that cultivating a respectful drinking
culture starts with us. The Pause campaign is theaction behind Brown-Forman’s commitment toempowering mindful choices around beveragealcohol. We know that when we take a moment toPause, we will make the best decisions for ourselves
and our community. Consider these out-of-the-box
ideas for increasing safety.

Create signature drinks with various ABVs. This
provides consumers with more options andempowers the consumer to make the best decision
for themselves.

Water Stations:

Offer Food:

We know that alternating water with alcohol isanother way to prevent overconsumption. But inmany bars, it’s unlikely that someone will stand inline or wave their server over to order water. You canencourage customers to drink responsibly by having
water stations throughout your venue.

Another great strategy to prevent overconsumption
is offering people food. Whether that means pointing
them to your food menu, bringing breadsticks by, orinvesting in a popcorn machine.

5You can also increase safety by building relationships with your customers and coworkers. Have conversations
with customers to let them know how to have fun in your venue and help them set healthy intentions for the night.

Conversation starters for customers
Have you been here before? What brought you back in? Here’s what I love here.
I see you all have a big group, who is the ringleader here. Awesome, here is what I need from you.

DO THE WORK: Write down one thing you can do and say to let customers, vendors, and others know that whenpeople are at your venue you want them to have a great time, feel comfortable, and be safe.
DO THE WORK: Write down...
…one thing you can do in the next week to increase safety.
…one thing you can do in the next month to increase safety.
…one thing you can do in the next 90 days to increase safety.

You can make the difference increating safe and welcoming
hospitality spaces. Schedule a
training for your team today.

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BENEFITS OF VENUE-TRAINING
Returning Customers

Positive Publicity

Retaining Staff

People will continue to visit places where
they have good experiences. Giving yourcustomers a fun, safe time out will bringthem back again and again.

General safety is a concern for entire
communities. Making a commitment tosafety is something that you can shareand your community will celebrate.

Staff turnover in the hospitality industry
remains high. Creating a safe andcomfortable work environment andbonds between your team increases thelength of employment.

New Customers

Being A Leader

People share about the good times they
had with their friends and on social
media. If they share positive experiences
at your venue, this will attract newcustomers to your business.

There is a shift towards safe andcomfortable alcohol-serving venues.
You have an opportunity to be a leader
and receive positive recognition for yourcommitment to safety.

DO THE WORK: Write down which of these benefits to the business gets you excited about training the teamat your venue to use active bystander skills to give everyone a safe night out by preventing overconsumption,harassment, and other forms of harm.
443-257-4306
INFO@SAFEBARS.ORG

816-237-8628
INFO@SAFEBARNETWORK.ORG

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Please Drink Responsibly.

Brown-Forman Beverages, Louisville, KY. ©2024 Brown-Forman Beverages. All rights reserved.
Please do not share or forward this content with anyone under the legal drinking age.