CASE STUDYDEMOCRATIC & REPUBLICAN CONVENTIONSMission CriticalMedia Over IP Solutions

Teaming up with its customer, a major
network provider in the USA, Media
Links provided transport solutions& professional support services toprovision the extensive communication,
video, and technology upgrades madeto their digital network infrastructures inboth Cleveland and Philadelphia.

Media Links Delivers Gavel-to-Gavel Coverage of USA
Democratic & Republican Conventions
The USA Democratic and Republican National Conventions were slated
as “must-see” TV during the month of July 2016. Each offered a primetime and public broadcast network viewing experience as well as four
full days of events that drew millions of viewers from around the world –both on television and online. The conventions may well have been themost live-streamed events of all time, offering networks, cable news andonline streaming services the opportunity to offer continuous content
to millions. In some cases, content being delivered was unedited andfree of commentary, allowing viewers to experience the conventions live
without interruption.

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Media Links solutions were at the heart of the transport of the content,
providing multicast video-over-IP media delivery from each convention
hub (Cleveland, Ohio for the Republican National Convention andPhiladelphia, Pennsylvania for the Democratic National Convention) to ahost of national broadcasters.

Contact the Media Links sales team:

The Challenge

The Americas:+1 860-206-9163
info@medialinks.com

The key challenge for the customer was to transport high quality content
from each national convention venue to broadcast facilities around thenation, all with 100% up-time, minimal signal latency, and the ability tooperate in a two-way remote production capacity (i.e. broadcast facilities
remotely controlling convention located equipment). News teams
reported continuously, production teams prepared and edited content,and live camera signals/feeds required delivery, all of which needed
to be transported from both venues to broadcasters for playout to aworldwide viewing audience.

Europe, Middle East & Africa+44(0)1279 874371
emea_info@medialinks.com
Oceania, South & Southeast Asia
+61 3 9416 1513
sales@medialinksaustralia.com.au
East Asia+81 44-589-3440
query@medialinks.co.jp

Demand for delivering content over IP during live, widely viewed eventsis ever increasing and is often met with mission-critical challenges.
This requires a robust and reliable media over IP transport solution thatbypasses all the “video over IP” hype and that performs soundly in thefield time and time again.

CASE STUDYThe Solution
Teaming up with its customer, a major network provider in the USA, Media Links provided transport solutions & professional
support services to provision the extensive communication, video, and technology upgrades made to their digital network
infrastructures in both Cleveland and Philadelphia.
These upgrades were a necessity in order to accommodate the large amount of “media surge” that was expected during theconventions.

Technology Solutions from Media Links
Many Media Links media-over-IP MD8000 chassis
were deployed to house its versatile 4 port universal
video cards for transport of 3G, High Definition,
and/or DVB-ASI video signals. In the case of theRepublican National Convention, 84 video feeds
and numerous bi-directional GbE circuits originatedfrom the Cleveland Quicken Loans Arena convention
site and were transported over a 10G long distance
optical network, terminating at the “rights holder”
studio. To guarantee up-time and network resiliency,a Hitless Switching configuration was also utilized
over diverse fiber paths, assuring non-interrupted
video signal integrity should any disturbance to themain optical signal path occur. End-to-end network
status monitoring and performance assurance
was provided by Media Links’ ProMD Element
Management System (EMS).
This workflow is not new to Media Links. For years, the company has been undertaking similar, mission critical IP-based
projects across the globe, and has been adopted by major broadcasters and telco service providers for large-scale media
events, remote production, metropolitan distribution and a variety of other media carriage applications where quality,performance and reliability are paramount.

Media Links (Headquarters)
Kawasaki Tech Center 18F
580-16 Horikawa-cho,
Saiwai-ku, Kawasaki-shi,
Kanagawa 212-0013 Japan
Phone: +81 44-589-3440
query@medialinks.co.jp
CASE-STUDY-RNC-DNC-08-2018

Media Links Americas
431-C Hayden Station Road
Windsor, CT 06095
USA
Phone: +1 860-206-9163
Fax: +1 860-206-9165
info@medialinks.com

Media Links Australia
2-12 Rokeby Street,
Collingwood, VIC 3066,
Australia
Phone: +61 3-9017-0175
Fax: +61 3-8456-6339
info@medialinksaustralia.com.au

Media Links EMEA
Suite 18242
PO Box 6945
London W1A 6US
United Kingdom
Phone: +44 (0)20 7096 9569
emea_info@medialinks.com

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