Brand Guidelines

ColorPalette

DIGITAL + PRINT USE

Taboola Blue
HEX 0056f0

HEX 002852

CMYK 100 50 0 0

CMYK 100 88 42 46

RGB 0 86 240

RGB 0 40 82

PANTONE 2388c

PANTONE 655c

TurquoisePurple

Light BlueHEX 7bcdff

RGB 123 205 255

CMYK 44 5 1 0
PANTONE >>>Yellow

HEX 00f0d2

HEX bb61ff

HEX f2ff4a

CMYK 74 0 44 0

CMYK 43 69 0 0

CMYK 2 0 72 0

RGB 0 240 210

Brand guidelines

Dark BlueRGB 187 97 255

RGB 242 255 74

Light Grey
HEX ebeff3

RGB 235 239 243

CMYK 7 4 3 0ColorShades
DIGITAL USE

Taboola Blue
HEX 00 56 f0

Light BlueHEX 7bcdff

Brand guidelines

Dark Blue

TB_Shade #1

TB_Shade #2

HEX 0c 6a f2

HEX 10 88 ff

works as shape shadeon the blue
backgroundworks as a type
color on dark
background

LB_Shade #1

LB_Shade #2

LG_Shade #1

HEX a9e2ff

HEX c2ebff

HEX dd e2 e8

works as shape shade
and for CTA buttons

works as a type color
on dark backgroundworks as backgroundfor digital use +shape shade

HEX 00 28 52

DB_Shade #1

DB_Shade #2

HEX 08 33 5e

HEX 00 1b 30

works as shape shadeon the dark
backgroundworks as a type
color on whitebackground

Light Grey

LG_Shade #2

HEX eb ef f3

HEX f2 f5 f7

works as additional
background+shape shadeColorHierarchy

WHEN DESIGNING FOR:

Taboola visual assets.
Growth assets.
Emerging markets.

Taboola BluePRIMARY

Light BlueSECONDARY

Brand guidelines

Dark Blue

Turquoise
SECONDARYPRIMARY

PurpleSECONDARY

Yellow

SECONDARYLight GreySECONDARY

ColorHierarchy

WHEN DESIGNING FOR:

Premium assets of taboola.
Strategic partnerships.
Established Markets.
Enterprise.

PRIMARY

Taboola BlueSECONDARY

Brand guidelines

Turquoise

Dark BluePRIMARY

Light BlueSECONDARY

PurpleSECONDARY

Yellow

SECONDARYLight GreySECONDARY

Typography

Poppins

Aa

Extra light

Brand guidelines

LightPoppins

by Google fontLight Italic

Medium

Bold

Bold ItalicBlackTypography

Poppins

In titles, we don’t use
more than 2-3 words ina row

Align titles and logos
to the left side of thecomposition

HEADLINE LEVEL 1

POSSIBLE COMBINATION #1

Your Native
Ads PartnerYour Native
Ads Partner

HEADLINE LEVEL 2

POSSIBLE COMBINATION #2

Your Native
Ads PartnerYour NativeAds Partner

BODY

Aa

We use lower-caseletters for titles, subtitles and paragraphs.

We always adjust line
height to 1.5 rem

Brand guidelines

Your nativeads partner

ColorCombinations
LOGO - DO’S

Brand guidelines

ColorCombinations
LOGO - DON’TS

Brand guidelines

Optional
Color
Combinations

Color
Palette2024
Try Now!

Color
Palette2024
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Color
Palette2024
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Color
Palette2024
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Color
Palette2024
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DIGITAL USE

Color
Palette2024
Try Now!

Color
Palette2024
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Brand guidelines

Color
Palette2024
Try Now!

Color
Palette2024
Try Now!

Color
Palette2024
Try Now!

Color
Palette2024
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Color
Palette2024
Try Now!

Color
Palette2024
Try Now!

Color
Palette2024
Try Now!

Color
Palette2024
Try Now!

Optional
Compositions

SOCIAL POSTS / SQUAREUSING IMAGES

New
BackgroundTemplates

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dolor sit amet, adipiscing

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sit amet, adipiscing

New
BackgroundTemplates

New
BackgroundTemplates
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Lorem ipsum dolor sit amet, adipiscing

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elit, Lorem ipsum dolor sit amet, adipiscing

New
BackgroundTemplates

Brand guidelines

New
BackgroundTemplates

New
BackgroundTemplates
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Lorem ipsum dolor sit amet, adipiscing

New
BackgroundTemplates
New
BackgroundTemplates

Optional
Compositions
SOCIAL POSTS / SQUARE
WHEN NOT USING IMAGES

New
BackgroundTemplates

New
BackgroundTemplates

Brand guidelines

New
BackgroundTemplates

New
BackgroundTemplates

New
BackgroundTemplates

New
BackgroundTemplates

OptionalCompositions

SOCIAL POSTS / WIDEUSING IMAGES

New
BackgroundTemplates

New
BackgroundTemplates

New
BackgroundTemplates

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elit, Lorem ipsum dolor sit amet, adipiscing

New
BackgroundTemplates

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Lorem ipsum dolor sit amet, adipiscing

Brand guidelines

New
BackgroundTemplates

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Lorem ipsum dolor sit amet, adipiscing

NewBackgroundTemplates

NewBackgroundTemplates

Join Us
Name of theEvent here

Dec 6th -7h | Taboola Penthouse

New
BackgroundTemplates

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Lorem ipsum dolor sit amet, adipiscing

New
BackgroundTemplates

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elit, Lorem ipsum dolor sit amet, adipiscing

New
BackgroundTemplates

Lorem ipsum dolor sit amet, adipiscing elit,
Lorem ipsum dolor sit amet, adipiscing

New
BackgroundTemplates

Lorem ipsum dolor sit amet, adipiscing elit,
Lorem ipsum dolor sit amet, adipiscingOptional
Compositions

New
BackgroundTemplates

New
BackgroundTemplates

SOCIAL POSTS / WIDE
WHEN NOT USING IMAGES

New
BackgroundTemplates

New
BackgroundTemplates

Brand guidelines

New
BackgroundTemplates

New
BackgroundTemplates

New
BackgroundTemplates

New
BackgroundTemplates

Optional
Compositions

Join Us
Name of the
Event here

SOCIAL POSTS / STORYUSING IMAGES

Meet Us

DEC 6TH -7H

TABOOLA PENTHOUSE
BOOTH 005

Join Us!
Name of the
Event here
Meet Us

Join Us
Name of the
Event here
Meet Us

Brand guidelines

Join Us!
Name of the
Event here

Join Us!
Name of the
Event here
Meet Us

Optional
Compositions

SOCIAL POSTS / SPEAKERS
WHEN NOT USING IMAGES

New
BackgroundTemplates

NewBackgroundTemplates

Brand guidelines

Full NameYour Title, Taboola

New
BackgroundTemplates

New
BackgroundTemplates

Full Name

Full Name

Full NameImagery
WE DON’T USE IMAGES WITH:Kids.
Animals.
The color Orange.

We use images that areDifferent.
Authentic.
Honest.

Real People.
Real moments.

No filters.

Brand guidelines

IconsPremium Websites

Audience

Sound / Audio

A|B Testing

AlgorithmPerformance/Results

Targeting

TravelEngagement

Attention

Exclusive V01

Exclusive V02

Preferences/settings

Privacy

Data

CPC / Cost

Cellebration

Bidding

Like

Affiliate

RULES- Filled duotone shapes- Simple shapes with round corners- No outlines- Round corners (please duplicate the same corner type)- Use Safe Area

CoockielessSafe Area

Brand guidelinesThat’sit.

We're excited to share the first draft of our 2024 brand guidelines!
This is a work in progress, and we'll be making updates as needed.
Stay tuned for future refinements.
In the meantime, if you have any questions about our brand,
please don't hesitate to reach out to a member of the Taboola
Studio team.
Thanks!

Brand guidelines