March 30, 2022

PRESS RELEASE

2022‐No. 04

Though the total number of mécénat activities has
decreased due to COVID-19,
they continue through a variety of ingenuous ideas-Results of the 2021 Survey of Mécénat Activities -The results for the 2021 Survey of Mécénat Activities conducted annually by the Association for Corporate
Support of the Arts (5-3-2 Shiba, Minato-ku, Tokyo, President: Motoki Ozaki) for companies and corporate
foundations throughout the country have been finalized.
The 2021 Survey received responses from 503 companies and 186 corporate foundations. The number ofMécénat activities totaled 1,266 for companies, and 596 for foundations (-383 for companies and -96 forfoundations compared to the previous year). Total costs for Mécénat activities amounted to ¥21,432,670,000 forcompanies (240 respondents, average ¥89.3 million per company) and ¥44,893,960,000 for foundations (150respondents, average ¥299.29 million per foundation).
A compilation of the survey results, the Mécénat Report 2021, was published on March 24th. It can be viewed on
the Association’s website. In addition, a briefing session for the 2021 Survey of Mécénat Activities will be held.
Details will be announced at a later date on the Association’s website.

[Main Points of the 2021 Survey Results] https://www.mecenat.or.jp/ja/wp-content/uploads/MecenatReport2021.pdf
1. Even with COVID-19, Mécénat activities continued to be carried out through the addition of various
ingenious ideas in terms of management, including online. *as of September 2021
2. There is a continuing tendency to emphasize “region”, “SDGs”, and the “creation of corporate value” asobjectives for Mécénat activities.
3. Regarding the results of Mécénat activities, there were many who said that there was a positive effect oncommunities as well as within the company.
[Overview of the 2021 Survey of Mécénat Activities]
・Mécénat
Refers to the efforts by corporations under a broad
activities:
interpretation of "social creation through art and culture" tosolve various social issues such as education, welfare,environment, and regional development through art and cultural(support) activities.
・Survey contents: Implementation status and details, organizational system, etc.,of Mécénat activities from April 2020 to March 2021
・Survey subjects:
2,085 companies and 300 corporate foundations in Japan・Survey method:
Questionnaire survey by mail and via the Mécénat Activities
Survey website, etc.
・Number of503 companies, 186 corporate foundations
respondents:[Mécénat Report 2021 Main Contents]
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9.

Case studies of companies/foundations
Current topic: Novel coronavirus infection
Objectives and points of focus
Department in charge of Mécénat
Employee participation
Mécénat activity basic policy
Post-evaluations and results of the activities
Components of Mécénat activities
Activity project expenses
Budget formulation method
Current topic: Tokyo Olympic and Paralympic
Games 2020 implementation of cultural programs
Analysis of the foundations’ responses*in order of publication in report

・Gekkeikan Sake Co., Ltd.
・Grand Marble, Co., Ltd.
・Chishima Foundation for Creative Osaka・Fukutake Foundation
・Toppan Inc.
・GS Yuasa Battery Ltd.
・Pola Orbis Holdings Inc.
・Okayama Broadcasting Co., Ltd.
・NHN Japan Corporation
・Suntory Holdings Limited・Tokyo Soir Co., Ltd.
・Haseko Corporation
・Mizuho Financial Group, Inc.
・Soukeikai Foundation

1.

2.

Even with COVID-19, Mécénat activities continued to be carried out through the addition of various
ingenious ideas in terms of management, including online. *as of September 2021⚫

Regarding changes in Mécénat activities before
and after the spread of COVID-19, more than 60%
of companies answered that “there were changes”.
However, there seem to have been many
companies which selected there were “nochanges” when activities were ultimatelyimplemented, such as when introducing an online
aspect to part of the activities, in describing theirresponse.

⚫

While some described activities as continuing
while keeping track of the state of spread, andmaking appropriate changes, such as operationalchanges including planning content and budget,and the use of the Internet, there were also
responses which brought up the issue of difficultyin making decisions due to the fact that futurestate of spread could not be foreseen; these
responses stood out. At the same time, someaccounts mentioned the limitations oftransitioning to online.

There is a continuing tendency to emphasize “region”, “SDGs”, and the “creation of corporate value” asobjectives for Mécénat activities.

Nearly 70% of companies responded with “Tosupport art and culture” as well as “To connect tocompany business and corporate value” asreasons for Mécénat efforts.

⚫

⚫

For points of focus in (a) through (c) below, inkeeping with recent trends, 60-80% of companies
selected options that include “region” or“community”. The number of respondents which
selected options related to SDGs and the creationof corporate value has also increased.

In (a), “Promotion of art and culture as a whole” had
the highest percentage, almost the same as five years
ago. “Promotion of community culture” exceeded 60%,and “Support for artists, including young artists” hasalso increased.
In (b), “Fostering the next generation and socialeducation”, which had the highest percentage fiveyears ago, was surpassed by “Community development
and regional revitalization” in the 2021 survey. As for“SDGs”, the percentage increased significantly fromfour years ago by 22.6%, and was the third highest
result after the aforementioned two options.
In (c), the trend remained unchanged, with “Buildingrelationships with local communities” having thehighest percentage at over 80%, followed by“Enhancement of corporate image”. Compared to fiveyears ago, responses related to corporate branding,such as “To increase corporate recognition” and “To
demonstrate corporate uniqueness”, stand out.
3.

Regarding the results of Mécénat activities, there were many who said that there was a positive effect oncommunities as well as within the company.
⚫

The top three options for outcomes ofMécénat activities were the same as threeyears ago, and included “region” or“community”. In addition, the percentage of
two options related to effects on companies(“Activities led to employee education” and“Employee understanding deepened and asense of unity was created”) have increased,showing positive effects on region andcommunity as well as within the company.

■ Association for Corporate Support of the ArtsA private public-interest corporation in which companies and cultural organizations participate and collaborate
with the aim of social creation through the promotion of art and culture. To help realize a creative and vibrant,
prosperous society that respects diversity, the association conducts activities related to the promotion of art andculture such as surveys and research, accreditations and awards, grants, exchange, and dissemination ofinformation with a focus on advocating corporate Mécénat.
Chairman: Tatsuyoshi Takashima (Advisor of Dentsu Inc.) President: Motoki Ozaki (Former Chairman of the Board,Kao Corporation)
Full & Associate Members: 148 companies and organizations
Individual Members: 18 (as of March 1st, 2022)
For inquiries regarding this matter, contact: Association for Corporate Support of the Arts
PR: Kanako Sato Survey: Yasuko Adachi
TEL: 03-5439-4520 FAX: 03-5439-4521 E-mail: press@mecenat.or.jp+SHIFT MITA Bldg. 8F, 5-3-2 Shiba, Minato-ku, Tokyo 108-0014 URL: https://www.mecenat.or.jp/ja/