BROWN-FORMAN FOUNDATIONCOMMUNITY
IMPACT REPORTC OM M U N I T Y I MPACT REP O RT | 1

TABLE OF
CONTENTS

Websitewww.brownformanfoundation.org

Emailcommunity@b-f.com

Address
850 Dixie Highway, Louisville, Kentucky 40210

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03

Mission, Vision, and Values

04

Letter From the President

05

Investing in Our Best Spirit

06

Focus Areas of Giving

07

Impact in Action

18

Investing in Education

20

Grants and How to Apply21

Our Partners

22

Board of Directors

MISSION, VISION,
AND VALUESThe Brown-Forman Foundation was createdin 2018 to further the company’s strategic
charitable mission.
MISSION
The Brown-Forman Foundation is dedicated to enriching
the experience of life with an emphasis on the communities
surrounding Brown-Forman’s headquarters in Louisville,Kentucky.

VISION
Leverage Brown-Forman’s culture of giving back to delivertransformative community impact as a best-in-classphilanthropic leader.

VALUESINTEGRITYRESPECT
TRUSTTEAMWORKEXCELLENCEC OM M U N I T Y I MPACT REP O RT | 3

LETTER FROM THE

PRESIDENT
Brown-Forman’s commitment to the community started when the Brown-Forman
Corporation was founded in 1870. The company’s founder, George Garvin Brown,
was the first to put whiskey in a sealed glass bottle because he cared about ourcustomers. Since the very beginning, this care has extended to the company’s
hometown of Louisville, Kentucky. As Brown-Forman has grown globally, thissame spirit is found in many other places we now call home. The company’s
promise to provide a quality product has never wavered nor has its desire to makeour communities better.
Launching the Brown-Forman Foundation in 2018 allowed us to take thecompany’s community commitment to the next level. It offered us the opportunity
to take what the company had been doing for decades and deepen our ability toenrich the quality of life in our community in new and meaningful ways.
The Foundation is able to do this work through powerful partnerships withnonprofits and dedication from our people. The company’s employees take great
pride in volunteering and serving on nonprofit boards. When the Foundation andthe company invest in our community, it’s more than a check. It’s a chance tosupport and collaborate with outstanding organizations transforming the lives of
those they serve.
As I reflect on the work of the foundation, it’s remarkable to consider how far
we’ve come, and I look forward to the impact we will continue making together.
We do this work because we care deeply. We do this work because it matters. We
do this work because we know we are only as strong as the communities to which
we belong.
We are dedicated to living a spirit of commitment, where we strive to become
better neighbors each and every day.

CRYSTAL PETERSON
Brown-Forman Foundation, President
Brown-Forman Corp., EVP, Chief Inclusion and Global Community Relations Officer
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INVESTING INOUR BEST SPIRITThe following efforts are company initiatives
independent of the Foundation and expand
philanthropic reach.
CORPORATE CONTRIBUTIONS
Charitable contributions are an expression of the company’s purpose ofenriching life. Brown-Forman is committed to being a good neighbor in
the focus areas of giving and community engagement. This approach tophilanthropy activates consumer brands, promotes a caring company
culture, and engages employees.

GLOBAL GIVING
Brown-Forman’s “hometown pride” extends well beyond the company’s
corporate headquarters in Louisville, Kentucky, to numerous placeswhere the company operates. That’s why Brown-Forman establisheda multi‑local global giving program to engage employees in outreachwherever they are. Community Engagement Committees determine themost effective way to allocate resources to address community needs.

EMPLOYEE ENGAGEMENT
Brown‑Forman encourages its employees to give back to theircommunities through volunteerism and nonprofit board service.
Employees’ time and talent provide a valuable form of support for localorganizations. The experience employees gain also contributes to theirpersonal and professional growth.

C OM M U N I T Y I MPACT REP O RT | 5

FOCUS AREAS
OF GIVING
The Brown-Forman Foundation invests
in organizations that support our vision
to create transformative community
impact in three focus areas.
ENSURE ESSENTIAL LIVING STANDARDS by partneringwith organizations that provide educational opportunities forlifelong success and supporting social services that improvewell-being and strengthen communities.

ENHANCE ARTS & CULTURAL LIVING by increasing
access to vibrant, diverse, and impactful arts and culturalexperiences.

TOTAL CONTRIBUTIONSAS OF DECEMBER 31, 2022

$23,678,000
ESSENTIAL LIVING
STANDARDS$16,160,000

ARTS & CULTURAL
LIVING$5,535,000

EMPOWER RESPONSIBLE & SUSTAINABLE LIVING byinvesting in initiatives that encourage moderation, reduce
alcohol-related harm, and protect the environment and vitalnatural resources.

RESPONSIBLE &SUSTAINABLE LIVING$1,983,000

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IMPACTIN ACTIONSTORIES FROM OUR PARTNERS
We value our many partnerships and are excited tohighlight the important work of select organizationsin the coming pages.

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A RTS & CULTU RE

KENTUCKYPERFORMING ARTSMIDNITE RAMBLE

Kentucky Performing Arts (KPA) has a mission to help people build lifelong
relationships with the arts. It achieves this goal through its multiple
theatres and venues, as well as a variety of statewide education andoutreach programs. KPA works to bring the arts into the community byproviding in-person and virtual experiences to children and adults incommunity centers, healthcare facilities, and schools.

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KIM BAKER
President and CEO“Brown-Forman has been a sponsor of Kentucky Performing Arts since thecenter first opened in 1983 and a title sponsor of the Midnite Ramble Series
for many years. Midnite Ramble is one of our signature series and pays
tribute to Louisville’s Walnut Street era that ran from the 1930s to the 1950s.
During that time, Walnut Street was a businessand entertainment hub for the city’s Black
community and was known for bringing people of
all backgrounds together. The series is particularly
special because it focuses on diverse artists andart forms. It allows our audience to discover theseperformers for the first time and has left a lasting
impact on thousands of people over the years. It’s

hard to even put into words the importance of ourpartnership with Brown-Forman, especially comingfrom the pandemic when everything was closed. TheBrown-Forman Foundation supported us throughthat period of time. That commitment allowed us
to jump right back in once performance venues
reopened and deliver our programming to new andreturning audiences.

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EN S UR E E S SE N TI A L L I VI N G STA NDA R D S: E D UCATI ON

SOWING SEEDSWITH FAITHSowing Seeds with Faith started in 2017 as an after-school tutoring
program for a dozen kids. Since that time, it’s grown dramaticallyand now serves more than 630 students from 17 different zip
codes across the Greater Louisville area and Southern Indiana. In
addition to academic support, the organization provides year-roundmentoring and a summer program.

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DA’MARRION FLEMING
Executive Director & President“Brown-Forman was one of our very first partners and brings a different
dynamic to supporting nonprofits.
It isn’t a check. It isn’t a donation. It’s aninvestment. The Brown-Forman Foundation
has helped to evolve our entire program and its

scope. It has been one of the most instrumentalorganizations that we have had the opportunity topartner with in our work.

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ESS E N T IAL L I VI N G STA NDA RD S: SOC I A L SE RV I C ESDARE TO CARE
FOOD BANK

Dare to Care Food Bank fights hunger by working with 300
different community partners in 13 counties across the Greater
Louisville area and Southern Indiana. This commitment tocollaboration is responsible for providing millions of healthy,
nutritious meals to the community every year. These resources
are delivered through programs with schools, mobile units, andoutreach to senior citizens.

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VINCENT JAMES
President & CEO“Our relationship with Brown-Forman has been an incredible
partnership. In the past 20 years, Brown-Forman has contributed
more than a million dollars to Dare to Care, including a $100,000
donation to help us create our Community Kitchen in West Louisville.
Since then, more than $100 million has been
invested in this traditionally underserved area of
our community in a variety of ways. This kind ofcommitment allows us to think big, dream big, andhave a big impact. This investment continues topay off in the community as we have a greater needfor charitable food assistance than we’ve ever had
before. The support from Brown-Forman allows us tocontinue to answer our call to the community.

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RESP O N S IBLE & S U STA I N A B LE LI V I NG : A LC OHOL R ESPONSI BI LI TY

THE MORTON
CENTER

The Morton Center is an outpatient drug and alcohol rehabilitation
facility. It started nearly forty years ago and now serves anaverage of 150 individuals a month. The organization not only
provides intensive support and therapy for the individuals intreatment, but also offers sessions for clients’ families to better
understand and treat the disease of addiction.

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PRISCILLA MCINTOSHCEO“It has been wonderful to grow in our relationship with theBrown-Forman Foundation. It has been such a huge help in providing
scholarships for our individuals in treatment and their families.
For those individuals who make the choice towalk through our doors or pick up the phone, theopportunity for them to get help is immediate.
Having these scholarships ready to go the moment
somebody seeks care is life-changing because it
removes the financial barrier and gets their families

involved. I wish more companies were willing toshow this kind of responsible leadership. I think what
the Brown-Forman Foundation has done over thelast several years in wanting to lean in and provide
resources is huge. It takes all of us. It takes a village.

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RESP O N S IBLE & S U STA I N A B LE LI V I NG : E NV I R ONMENTTHE PARKLANDS
OF FLOYDS FORKThe Parklands is a unique parks system in Louisville. It is free,open to the public 365 days a year, home to 60 miles of hard andsoft trails, 19.4 miles of the connecting Louisville Loop, andmore than 22 miles of Floyds Fork Tributary. In addition to theseamenities, the Parklands also offers a robust education program
for thousands of students across the community. It averages morethan three million visitors a year.

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DAVID MORGAN
President“We saw a great need in the community for outdoor science education.
The support we receive from the Brown-Forman Foundation allows
us to make that possible for kids in our community who wouldn’t
otherwise get to experience outdoor education.
Our field trip program is designed to serve students
who attend Title 1 schools with the goal of exposing
them to nature and giving them an enhanced,
immersive experience. Teachers tell us, time andtime again, about the transformations that comefrom these moments, which allow their students tomove from apprehension to comprehension.

We are so appreciative of all that the BrownForman Foundation has done for us. We are now
up to providing nearly 10,000 field trips a year. It’s
great to see this program grow, and it will be reallyneat to see the impact it continues to make in theyears to come.

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INVESTING
IN EDUCATIONThe Brown-Forman Foundation announced a collaboration withfive organizations in West Louisville to advance educational
opportunities from early childhood through adult learning.
Our partnership and corresponding $50 million financial
commitment empower these organizations to increase theirreach and create measurable impact by meeting the long-term
needs of the next generation of leaders.

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Our commitment, which spans ten years, represents the BrownForman Foundation’s largest investment since it was created in 2018.
The five partner organizations are:
AMPED will receive $5 million to expand Out of School Time program
offerings. Amped will work with community partners aiming to provide
support for youth, including social-emotional programming that centerson mentorship and music.

The LOUISVILLE CENTRAL COMMUNITY CENTER will receive$10 million to support its Mini-Versity Child Development Program,which provides health and education equity for families of infants
and preschoolers. The funds will create better access to quality earlyeducation services, helping children start school with the necessarysocial, emotional, and academic skills to be successful.

The LOUISVILLE URBAN LEAGUE will receive $5 million to support its
education programs, which directly address the achievement gap thatadversely affects Black and Brown students through critical programmingthat focuses on increasing access and removing barriers.

SIMMONS COLLEGE OF KENTUCKY will receive $10 million to further
develop a teacher education program that prepares licensed secondary
school teachers and addresses the racial inequities in the local andregional public schools.

The WEST END SCHOOL will receive $10 million to continue to offer boys
an academically rigorous school, complete with wraparound counseling,enrichment, extracurricular activities, and invaluable mentorship. The
West End School will also receive $10 million to expand programming tocreate equitable opportunities for girls.

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GRANTS AND
HOW TO APPLY
To be considered by the Brown-Forman Foundation and/or
the Company for funding, organizations and their programsmust meet the following conditions:•The organization (or fiscal sponsor) must be determined by the IRS to be a tax-exempt
organization as described in Section 501(c)(3) of the Internal Revenue Code and a publiccharity as described in Section 509(a)(1) or 509(a)(2) of the Code, that is operated
exclusively for charitable, scientific, or educational purposes.

•Priority is given to organizations located in Louisville, Kentucky.

•The organization’s mission and project outcomes must align with one or more of the focus
areas of giving.

•Grant submission deadlines are May 1, August 1, November 1, and February 1. Proposals
must be received by the submission deadline to be considered for that grant cycle.

•Proposals must provide a sound basis of measurement toward project goals and outcomes.

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OUR PARTNERS
The Brown-Forman Foundation would like to recognize the following
organizations for their invaluable partnership. We are honored tosupport their transformational work in the community we all call home.
Actors Theatre of Louisville
American Red Cross Kentucky Region
Americana Community Center
Amped
Bernheim Arboretum and Research ForestBig Brothers Big Sisters of Kentuckiana
Blessings in a Backpack
Bluegrass Land Conservancy
Boys & Girls Clubs of Kentuckiana
Brightside
Cabbage Patch Settlement HouseCASA of the River Region
Catholic Education Foundation
Center for Nonprofit ExcellenceCenter for Women and Families
Commonwealth Fund for KET
Community Foundation of LouisvilleCommunity Ventures
Dare to Care Food Bank
ElderServe
Evolve502
Family & Children’s Place
Family Scholar House
Frazier History MuseumFund for the Arts
Gilda’s Club Kentuckiana
Goodwill Industries of Kentucky
Habitat for Humanity of Metro Louisville
The Healing Place
Home of the Innocents
Hosparus
Jefferson Community & Technical College
Jefferson County Public Education Foundation
Junior Achievement of Kentuckiana
Kentucky Author Forum
Kentucky Center for African American Heritage
Kentucky Opera
Kentucky Performing Arts

The Kentucky Science Center
LISC LouisvilleLouisville Ballet
Louisville Central Community Center
Louisville Free Public Library Foundation
Louisville Grows
Louisville Olmsted Parks Conservancy
Louisville Orchestra
Louisville Urban League
Louisville Youth GroupLouisville Zoo
Maryhurst
Metro United Way
Minority Mental Health ProjectThe Morton Center
Muhammad Ali Museum and Education Center
Nativity Academy at St. Boniface
Neighborhood HouseNew Directions Housing Corporation
New Roots
Norton Healthcare Foundation
OneWestThe Parklands of Floyds Fork
River City Drum Corp Cultural Arts InstituteRoots 101 African America Museum
Seven Counties Services
Simmons College of Kentucky
Sowing Seeds with Faith
Speed Art Museum
Spalding University
StageOne Louisville
University of Kentucky
University of Louisville
Volunteers of America Mid-States
West End School
YMCA of Greater Louisville
YouthBuild Louisville

MIDNITE RAMBLEC OM M U N I T Y I MPACT REP O RT | 21BOARD OF
DIRECTORS
Thank you to our Board of Directors for giving
your time and talent to serve the Brown-Forman
Foundation. These accomplishments would not
be possible without you at the helm. Your efforts,
hard work, and dedication are critical to theFoundation’s success.

CRYSTAL PETERSON
President

CHRIS BROWN
Director

DACE POLK BROWN
Director

OWSLEY BROWN III
Director

JILL HORN
Executive Director,
Secretary

SUE PERRAM
Treasurer

LAWSON WHITING
Director
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