PRESS RELEASE

March 31, 2023
2023‐No. 03

In anticipation of the post-COVID era, the number of mécénat activities hasincreased,
and a diversity of activities which reflect changes in society are being developed-Results of the 2022 Survey of Mécénat ActivitiesThe results for the 2022 Survey of Mécénat Activities conducted annually by the Association for Corporate
Support of the Arts (5-3-2 Shiba, Minato-ku, Tokyo, President: Masumi Natsusaka) for companies and corporate
foundations throughout the country have been finalized.
The 2022 Survey received responses from 517 companies and 187 corporate foundations regarding Mécénat
activities implemented in fiscal 2021. The number of Mécénat activities totaled 1,379 for companies, and 593 forfoundations (+113 for companies and -3 for foundations compared to the previous year). Total costs for Mécénat
activities amounted to ¥18,340,840,000 for companies (254 respondents, average ¥72.21 million per company) and¥48,041,960,000 for foundations (166 respondents, average ¥289.41 million per foundation).
The Mécénat Report 2022, a compilation of the survey results, was published on March 27th. It can be viewed on
the Association’s website. In addition, a briefing session for the 2022 Survey of Mécénat Activities will be held.
Details will be announced at a later date on the Association’s website.

[Main Points of the 2022 Survey Results] https://www.mecenat.or.jp/ja/wp-content/uploads/MecenatReport2022.pdf
1.
2.
3.

The number of Mécénat activities increased.
There is a continuing tendency to emphasize SDGs for solving social issues as the purpose of Mécénatactivities.
From the number of Mécénat activities implemented by different fields of business, we can see that there
has been diversification in the contents of activities as part of social change.

[Overview of the 2022 Survey of Mécénat Activities]
・Mécénat
Refers to the efforts by corporations under a broad
activities:
interpretation of “social creation through art and culture” tosolve various social issues such as in education, welfare, theenvironment, and regional development, through art andcultural (support) activities.
・Survey contents: Implementation status and details, organizational systems, etc.
of Mécénat activities from April 2021 to March 2022
2,082 companies and 294 corporate foundations in Japan・Survey subjects:
Questionnaire survey by mail and via the Mécénat Activities
・Survey method:
Survey website, etc.
・Number of517 companies, 187 corporate foundations
respondents:[Mécénat Report 2022 Main Contents]◎ Current topic: Novel coronavirus infection
Case studies of companies/foundations
1. Objectives and points of focus*in order of publication in report
2. Departments in charge of Mécénat
・ Morohashi Museum of Modern Art
3. Employee participation
・ Charm Care Corporation
4. Mécénat activity basic policy
・ Nissui Corporation
5. Post-evaluation and results of activities
・ Hokkoku Bank
6. Area of implementation
・ Asahi Broadcasting Group Holdings
Corporation
7. Mécénat activity contents
・ Hiroshima Mazda
8. Activity project expenses
・ Itochu Enex Co., Ltd.
9. Budget formulation method
・ WALL SHARE Inc.
◎ Current topic: Tokyo Olympic and Paralympic
・ Kawasaki Shinkin BankGames 2020
・ Rokkatei Confectionery Co., Ltd.
Implementation of cultural program・ Sega Sammy Arts Foundation
10. Analysis of the foundations’ responses

1.

The number of Mécénat activities increased.

2021 Survey

SA/N＝1,266

New/Continuing｜Based on
number of implementations⚫ Despite the ongoing COVID-19
pandemic, the total number ofcorporate Mécénat activities
reached 1,379, an increase of 113
from 1,266 in the previous year’s
Survey, and the proportion of
new activities remains at slightly
less than 20%.
2022 Survey

SA/N=1,379

New/Continuing｜Based on
number of implementations

2.

There is a continuing tendency to emphasize SDGs for solving social issues as the purpose of Mécénat activities.

⚫ As a point of focus in solvingsocial issues through art andculture, “Communitydevelopment and regionalrevitalization” was the mostcommon reason for Mécénat
activities given, at 66.4%. This
was an increase of 4 points
compared to three years ago.

⚫ In addition, “SDGs” accounted
for 29.0%, an increase of 13.7
points compared to three years
ago, confirming a growing
tendency to emphasize SDGs.

3.

From the number of Mécénat activities implemented by different fields of business, we can see that there
has been diversification in the contents of activities as part of social change.

⚫ Activities in new fields haveincreased, such as“contemporary music” in themusic field and “contemporaryart” in the art field.

⚫

In the dance field, “jazzdance/hip-hop”, “contemporary”,
and “children’s dance” have all
been growing rapidly. It isthought that the reasons for thisinclude that dance became acompulsory subject in the juniorhigh school curriculum guidelines
in 2012, and that dance culture
has spread mainly among theyounger generations. In addition,it has also been decided thatbreakdancing will be added as adance sport event for the 2024
Paris Olympic Games.

■ Association for Corporate Support of the ArtsA private public-interest corporation in which companies and cultural organizations participate and collaborate
with the aim of social creation through the promotion of art and culture. To help realize a creative, vibrant, andprosperous society that respects diversity, the association conducts activities related to the promotion of art andculture, such as surveys and research, accreditations and awards, grants, exchanges, and dissemination ofinformation, with a focus on advocating corporate Mécénat.
Chairman: Masaya Futamiya (Special Advisor of Sompo Holdings, Inc.) President: Masumi Natsusaka (Advisor ofKao Corporation)
Full & Associate Members: 139 companies and organizations / Individual Members: 22 (as of March 3rd, 2023)
For inquiries regarding this matter, contact: Association for Corporate Support of the Arts
PR: Sato / Survey: Hashimoto, Fujimoto
Tel: 03-5439-4520 Fax: 03-5439-4521 E-mail: press@mecenat.or.jp+SHIFT MITA Bldg. 8F, 5-3-2 Shiba, Minato-ku, Tokyo 108-0014

https://www.mecenat.or.jp/ja/