LANDING PAGE
BEST PRACTICESCONTENTSTRUCTURE
is the1 WhatProblem?
Start by speaking about the problem yourproduct is solving. The reader needs tounderstand the problem first, not the product.

Should this2 WhyProblem be Solved?
In 1-2 sentences, educate your target
audience on the importance of solving theirproblem. Speak about how their lives will
improve if they fix the issue.
Mention the pros and cons of eliminating
the problem, and rule out the cons thereader might have.
Make the solution to the problem simple.
The reader should clearly understand thattaking action to solve the problem will
be easy, especially regarding time, effort,and cost.

Can Your
3 How
Product Help?
Explain the solution to the problem, not the product.
Put emphasis on the unique selling points yourproduct offers. Show your expertise in a simple,
concise manner.

Should They
4 Why
Take Action Now?
Define why it’s important for the user to take action
immediately. Use techniques such as urgency orFOMO, user testimonials or reviews, comparisons tocompetitors, and other points.

ReachReach outout toto youryour dedicateddedicated Taboola
Taboola contact
contact forfor more
more information!
information!

DESIGN
YOUR PAGE
ADVERTORIAL
TRY ITARTICLETITLE
Your title shouldcapture the reader’sattention and makesa promise about what
they will read.

Check Out This Great Title
Add Subtitle here

BY MARTHA DÍAZ MARCH 12TH, 2022

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incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commod.

It should have thesame message as
your creative.

HOOKAnswer the promise
you made in your title
immediately in an
enticing way.

NUTGRAPH
Your reader should
receive the entire
message of yourarticle in these 1 to 3
sentences — think ofthis as a brief summary.

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ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit ess.Bus ius dolorem porectis dit aut porrum consero omnihit qui
dolorem quunt in eostrum nienisciur.
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quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaeratvoluptatem.

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CTA
Your final CTA should
be more aggressive,
as readers who makeit to the end of anarticle are interested
and committed tothe topic.

ADVERTORIAL

SIGN UP NOWCOMMENTS
2 Comments

Check Out This
Great Title
Add Subtitle here

BY MARTHA DÍAZ MARCH 12TH, 2022

Joseph Hawkings

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sequi nesciunt.
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velit ess.
porro quisquam est, qui dolorem ipsum quia dolor sit amet, consect.

Ut enim ad minima veniam
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elit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor inreprehenderit in voluptate velit ess.Bus ius dolorem
Reach out to your dedicated Taboola contact for more information!

porectis dit aut porrum consero omnihit qui dolorem
quunt in eostrum nienisciur, link.

Ut enim ad minima veniam

SECTIONHEADERS
Headers shouldsummarize your article
when scanned so thereader understands
whether or not it’svaluable for him or her.
Bad: Will you besatisfied?
Good: Comfort
and interior thatwill guarantee yoursatisfaction.

DESIGN
YOUR PAGE

ADVERTORIAL
TRY IT

Check Out This Great Title
Add Subtitle here

BY MARTHA DÍAZ MARCH 12TH, 2022

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commod.

KEEP IT SHORT
400-600 words will be justenough to get your point acrossand will keep the reader’sattention.

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KEEP IT CLEAN,
KEEP IT SIMPLE
Simple black font on a whitebackground is best to keep
the reader engaged.

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ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit ess. Bus ius dolorem
porectis dit aut porrum consero.
Try it now for $1.

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magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt
ut labore et dolore magnam aliquam quaerat voluptatem.

Which pastry do you like best?

ADVERTORIAL

Check Out This
Great Title
Add Subtitle here

BY MARTHA DÍAZ MARCH 12TH, 2022

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elit, sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua. Duis aute irure dolor in
reprehenderit in voluptate velit ess.

TOP IT OFF WITH
AN IMAGE
Adding a picture at thebeginning or midway throughthe article will help make yourpage inviting.
Make sure the image doesn´ttake up the entire width of thepage so the user knows tocontinue to scroll down.

MUFFINDOUGHNUT

CROISSANT

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Ut enim ad minima veniam
dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia
dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore etLorem ipsum dolor sit amet, consectetur adipiscing
dolore magnam aliquam quaerat voluptatem.

elit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Ut enim ad minim veniam, quis

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nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit ess.

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Try it now for $1.

Ut enim ad minima veniam
Lorem ipsum dolor sit amet, consectetur adipiscing

MAKE IT READABLE
Bolded sub-headers, relatively
big fonts, and short paragraphs
will also ensure the reader stays
on the page.

COMMENTS
2 Commentselit, sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad minim veniam,quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure

Joseph Hawkings

dolor in reprehenderit in voluptate velit ess.Bus ius
dolorem porec.

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magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem
ipsum quia dolor sit amet, consect.

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SIGN UP NOWUSEREXPERIENCEADVERTORIAL

TRY ITUt enim ad minima veniam

LINK
CAREFULLY
If you need to link outside of yoursite, make sure that the link opens
in a new tab or window.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit ess. Bus ius dolorem porectis dit aut porrum consero
omnihit qui dolorem quunt in eostrum nienisciur, link.

Ut enim ad minima
veniamLorem ipsum dolor sit amet,consectetur adipiscing elit, sed
do eiusmod tempor incididunt
ut labore et dolore magna.

Ut enimad minima
veniamSIGN UP NOW

Ut enim ad minima veniam
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quiaconsequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem.

POP SMART
Users will instinctively close pop-up
windows without reading them. If
you need to rely on a pop-up, thenmake sure it´s triggered only oncea reader has truly engaged withyour page.

TRY IT

Try it for $1
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If quia
youvoluptas
sign upsittoday,
you’lla sed quia
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aspernatur
aut receive
odit aut fugit,
consequuntur magni dolores eos qui ratione voluptatem
Neque porro
on yoursequi
firstnesciunt.
purchase.
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non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem.
EmailSIGN UP NOW

20% discount

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quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem.

Reach out to your dedicated Taboola contact for more information!

Sit amet, consectetur adipiscing
elit, sed do eiusmod tempor
incididunt ut labore et dolore
magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco.

CTA DO´S AND DON´TSADVERTORIAL

LOCATION

TRY ITUt enim ad minima veniam
Add a less agressive
CTA about 1/3 of theway down your page.
Hyperlinked text in a
separate row can work
well for this.
Place the CTA
immediately below
the article body.

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minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in reprehenderit involuptate velit ess. Bus ius dolorem porectis dit aut porrum consero.
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Full Name

EmailNemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit
aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem
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Don´t place yourprimary CTA in theright rail on desktop.
Users will be engaging
with the article, and will
most likely miss it.

Don´t place your CTA
below share buttons
and/or comments.
The user will miss it.

COMMENTS
1 Comment

Joseph Hawkings
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03.07.2022 11:00 am

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Tell the user what toexpect post-click.
Use precise actionoriented languagge
like “buy” or “sign up”,
Rather than more genericlanguage like “click here.”

Don’t emphasize
multiple actions. YourCTA should focus only
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quiaconsequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem.

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on your primary goal.

Use end of article CTA’s
rather than multiple
CTA’s. The user who
will click on the end ofarticle CTA will probably
make a valuable
conversion, as theyread the full article andknows what they will
get in return.

CTA DO´SAND DON´TSADVERTORIAL

TRY ITFORMAT

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ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commod.

Which pastry do you like best?
Find creative ways to gamify youraction if possible, like using a quizformat. It will make the user more likely
to follow through with the action.
MUFFINDOUGHNUT

CROISSANT

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ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commod.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commod.

Try it for $1
Don´t make the CTA look like a banner.
Users have blindness and will ignore
it. Even separating your CTA from thearticle with a block of background color
will have this effect.

Don´t rely on a floating CTA in thefooter. Users will most likely miss that
as well.

If you sign up today, you´ll receive a20% discount on your first purchase.
SIGN UP NOW

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exercitation ullamco laboris nisi ut aliquip ex ea commod.

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ALWAYS
BE TESTING
Technology and browsing habitschange and evolve. A/B test major
elements of your page on a regularbasis to make sure you´re reaching
maximum conversion potential.

ADVERTORIALTRY IT

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exercitation ullamco laboris nisi ut aliquip ex ea commod.

INNOVATE

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ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Videos, photo galleries, quizzes, andother unique content types have thepotential to unlock new audiences foryour product or services. Experimentwith new formats when possible, butmake sure to keep the rules we’vementioned here in mind!