Stakeholder engagement for successful CCS
deployment : Considerations and lessons learned
Peta Ashworth,Group Leader, Science into Society, CESRE
Presentation to Japan CCS Workshop, 18th January 2012

Overview•CSIRO and CCS social research•Why engage and communicate about CCS?
•Findings from case studies•Best practice - guiding principles•Suggestions for Japanese projects•Additional resources•Questions

CSIRO. Science into Society GroupCSIRO’s CCS social research

CSIRO. Science into Society GroupCSIRO today: a snapshot
Australia’s national science agency
One of the largest and diverse in the world
Ranked in top 1% in 13 research fields
Internationally recognised staff
Award winning talent
Building national prosperity & wellbeing

CSIRO related research portfolios•EnergyTransformed•Advanced•CoalTechnology•Petroleum•and•Geothermal•ClimateAdaptation•Minerals
Down Under•Water fora HealthyCountry•FoodFutures•PreventativeHealth•Wealthfrom Oceans•FutureManufacturing•Sustainable•Agriculture•Light Metals•Carbon Capture and•Storage in Vietnam•December 2011

CSIRO’s CCS Social Research
Energy Transformed Flagship• Social research to understand energy preferences and informengagement• Founding partner of Carbon Dioxide Capture and Storage
Social Research Network (C2S2RN)• Followed by IEA Greenhouse Gas Research & Development
Social Research Network

Partnership with Global Carbon Capture and Storage Institute• International collaborations across 13 projects• Japan Stakeholder Day, 19 November 2010
• Dr Kenshi Itaoka, Mizuho Information and Research Institute• Dr Makoto Akai, National Institute of Advanced Industrial
Science and Technology
CSIRO. Science into Society GroupWhy engage andcommunicate about CCS?

CSIRO. Science into Society GroupPublic acceptance is important
Source: P.Ragden et al. , Fraunhofer

CSIRO. Science into Society GroupIndustry does not exist in isolation

Representationand consultation

Impact andperception

MarketPolicy and Regulation•Carbon Capture and•Storage in Vietnam•December 2011

Specific Reasons
1. Response to regulation• Increasingly required by regulation and seen as bestpractice
2. Reduce perceptions of risk and increase support• Once formed public attitudes can be slow to change• Build trust and facilitate social justice• The public will accept CCS, but not always. A
project’s ability to adjust its planning andmanagement to its social context is more likely toensure a positive outcome for all involved.
3. Create and sustain local benefits• Message about both global and local benefits• Identify local benefits and develop - opportunity!
CSIRO. Science into Society GroupPerceived risks of CO2 leakage

CSIRO. Science into Society GroupConsiderations for a risk communication plan
1. Compared to developers other stakeholders will
likely view risk in a more expansive way
2. Non-technical risks may provide a greater
challenge than technical risks.
3. Project developers should attempt to ascertain
how community members view project risk:••••

Be open, respectful and responsive to the publicBe proactive in the sense of planning ahead about issues
that could arise
Prepare for media interactions
Use appropriate visual aids and analogies to help
communicate concept to the public and keep them simple

CSIRO. Science into Society GroupFindings from case studies

CSIRO. Science into Society GroupJapanese context
The importance of cultural identity• Japan holds very different cultural views to thatof other nations.
• These attitudes and views lie deep in thenation’s history• Meaningful social time for engagement – maytake longer but is important

CSIRO. Science into Society GroupJapanese context
The importance of cultural identity• Local pride is very important and communities
care a great deal about image and the way theyare perceived.
• Sensitivity to environmental issues

CSIRO. Science into Society GroupJapanese Context• Offshore - onshore storage issues• Highly built up infrastructure makes it difficult forpipelines• Natural seismic activity that occurs in Japan is achallenge when discussing onshore injection• Leakage is seen to be a real threat – hence
offshore opportunities have been examined• Offshore injection strongly impacts on
fishermen who have mixed views• Property rights in certain areas
CSIRO. Science into Society GroupJapanese Context•Local benefits of CCS projects• Need to closely examine each community• May not be many new local benefits for Japan– particularly the fishermen• Economic considerations may be importantfor some communities• Precedence with nuclear•The role of NGO’s in the debate• Local versus international presence
CSIRO. Science into Society GroupGlobal versus Local Benefits
Global picture
Build public confidence in the viability of using fossil fuelresources to meet increasing future energy needs while reducingCO2 emissions through CCS. BUT at the same time there is aneed to invest in renewable energy technology development. CCS
must be presented as part of a portfolio of solutions to climatechange, not seen as the only answer.

Local project
To assist with planning, building trust and confidence - anunderstanding of the technology, social context, ability to beresponsive, commitment to transparency, avenue to in-depth
knowledge within the community, and create support for future
growth.

How do we define local benefits?
• Frame discussion around climate change and theenergy portfolio• Decisions are made collectively, NOT by
responding to decisions made by others or one-byone• Dialogue is had with a range of stakeholders acrossall levels - experts and non-experts• What is important - pros and cons
• Identify the value for each community and set ofstakeholders• Takes time, not a done deal and commitment needs
to be maintained over time
CSIRO. Science into Society Group

Trust and procedural justice are critical
Elements of Trust• What information is offered?
• Who is the messenger?
• What is the process beingused?

Procedural Justice•Will the process be fair?
•Is it transparent?
•Will anyone listen to us?
•Can we have a say in whathappens?
•Who can I call?

Best Practice –Guiding Principles

CSIRO. Science into Society GroupGuiding principles from best practice reports

CSIRO. Science into Society GroupDOE, 2009: Public Outreach and Education
for Carbon Storage Projects
Outlines 10 best practices
1.
2.
3.
4.
5.
6.
7.
8.

Integrate public outreach with project management
Establish a strong outreach teamIndentify key stakeholders
Conduct and apply social site characterization
Develop an outreach strategy and communication planDevelop key messages
Develop outreach material tailored to the audiences
Actively oversee and manage outreach through the life of
the storage project
9. Continuously monitor the outreach program and changes inperceptions and concerns•Carbon Capture and•Storage in Vietnam
10. Be flexible – refine the outreach programs as warranted•December 2011

WRI, 2010: CCS and Community Engagement
7 principles of effective community engagement

1. Prepare communities before engaging
2. Determine what level of engagement isneeded
3. Integrate community engagement into eachphase of the project cycle
4. Include traditionally excluded stakeholders
5. Gain free, prior and informed consent
6. Resolve community grievances throughdialogue
Capture and7. Promote participatory monitoring by local •Carbon•Storage in Vietnam•December 2011
communities

WRI, 2010: Requirements of the engagement process

1. Understand local community context
2. Exchange information about the project
3. Identify appropriate level of engagement
4. Discuss risks and benefits of the project
5. Continue engagement through time

CSIRO. Science into Society GroupRequirements of the engagement process.

•Carbon Capture and•Storage in Vietnam•December 2011

Communication and Engagement Toolkit• To assist in the design and management ofcommunciation and engagement activities
around CCS projects worldwide• Universal guide for CCS implementors:– To use at different stages & in variousways– Including methods & examples– Practical and informative• Content:– Gathering social data
– Stakeholder engagement– Communication plan

•Carbon Capture and•Storage in Vietnam•December 2011

Communication and Engagement Toolkit

•5 •4

•3

•1
•2

1. Otway Basin Project
2. ZeroGen Project
3. Barendrecht Project4. FutureGen Project
5. Carson Project•http://www.globalccsinstitute.com/publications/communication-and-engagement-toolkit-ccs-projects

Suggestions for JapanCCS projects

CSIRO. Science into Society GroupOpportunities for Japan CCS projects• Make use of these existing reports on best practice• Similar messages, instructions and principles in each
• Process features and activities also apply BUT• Modify as required e.g. informal networks• Capture your process and lessons to inform yourproject overtime and other projects• Share lessons and access support through theexisting CCS social research network• Design CCS projects to sustain and create localbenefits•Carbon Capture and•Storage in Vietnam•December 2011

Opportunities for Japan CCS projects•Carbon Capture and•Storage in Vietnam•December 2011

Project timeline for Japan CCS projects

1. Regional site studies
2. Examine potential sites
3. In-depth social and technical assessment of potentialsite
4. Implement steering groups and representatives
5. Identify stakeholders
6. Seek communication consultation through engagement
7. Ongoing monitoring and evaluation of project•Carbon Capture and•Storage in Vietnam•December 2011

Step 3:In-depth social (and technical) assessment of site•

Seismic testing•

Risk assessments•

Examine pre-existing infrastructure•

Baseline surveying•

Identify critical issues, impacts andbenefits to the community throughthe collection of social data•

Examine fundamental views of thecommunity looking at local
empowerment and trust•Carbon Capture and•Storage in Vietnam•December 2011

Step 3:In-depth social (and technical) assessment of site•••

How has the community been subjected to large project
proposals in the past?
Have engagement activities been done with the community
previously in regard to large planned projects?
Have any locals or groups, websites, media or others
demonstrated strong opposition or favouring of projects in thepast or present?
••

Trust, empowerment, procedural justice?
•••Fishing and tourism industry, other petroleum developments
Respect for local leaders
Organisational capacity of local leaders

What do the community value – what are or could be localbenefits?
••

Jobs through fishing and tourism industry
Protective sense of place•Carbon Capture and•Storage in Vietnam•December 2011

Step 4: Establish an independent steering group
4.a. Establish an independent steering group withvaried representatives






Farmers
Fisherman
Holders ofexploration andmining leases
Business owners
e.g. hotels

School principals
Science teachers
Universityrepresentatives






Indigenous
leaders
Religious leaders
Environmentalgroups
Local leaders forminority groups

Healthprofessionals e.g.
doctor or
pharmacist
Emergency
service
representatives•Carbon Capture and•Storage in Vietnam•December 2011

Step 4: Community liaison officer
4.b. Advertise and employ a liaison officer to establish
and maintain effective relationships between thecommunity and the project
COMMUNITY LIASON OFFICERThis is a diverse role and requires demonstrated experience in community consultation.
Specific responsibilities of the role include, but are not limited to:•• Liaise with a variety of stakeholders•• Organising and facilitating community meetings•• The handling of community enquiries•• Provide information and feedback for stakeholders•• Effectively identify and communicate grievances or issues•• Communication skills in both English and Japanese•• Existing ties to local community
To succeed in this role you will likely have experience or qualifications in Communication,
Education or Community Services.
•CarbonCapture andOther relevant areas of experience will also be considered such as working withinternational
aid•StorageinVietnam
organisations and developers.
•December 2011

Step 5:Stakeholder identification
5. Perform a SWOT analysis of each of your stakeholders•Carbon Capture and•Storage in Vietnam•December 2011

Step 6: Seek input through community consultation
6. Develop a communication plan that includes dates and activities.
Include briefings to key politicians and government, public displays ofinformation, public meetings, newsletters, open days, workshops•Carbon Capture and•Storage in Vietnam•December 2011

Step 6: Seek input through community consultation
Public meetings and workshops• Where to be held?
• Who to invite?
• How should information be shared?
• What experts should be present?
• What questions and discussion points should beprepared?

Informal networks and communications• Identify and cultivate e.g. word of mouth between local
business owners
CSIRO. Science into Society Group

Additional resourcesthat may be helpful

CSIRO. Science into Society GroupSocial Site Characterisation

Conducting social site characterisation• What are the information needs?
• If missing information will seek from those around them,
particularly those with similar views or those they trust• Frequent misconceptions : understanding of scale,pressure effects, nature of storage space• What are the concerns and perceptions?
• Not always technical risks but broader social factors• What are the best options for outreach andengagement?

CSIRO. Science into Society Group

Communicating the risks of CCS

Key findings:• Recognise the risks to the project are likely
broader than the technical risks and commit,up front, to a comprehensive plan to address
them• Be open respectful and responsive to thepublic• Be proactive in the sense of planning ahead
about issues that could potentially arise• Prepare for media interactions• Use appropriate visual aids and analogies tohelp communicate concepts to the public andkeep them simple
CSIRO. Science into Society Grouphttp://www.globalccsinstitute.com/publications
Public engagement

CSIRO. Science into Society GroupScience into Society GroupPeta Ashworth
Group Leader
CSIRO Earth Science and Resource Engineering
Phone: +61 7 3327 4145
Email: peta.ashworth@csiro.auThank you
Contact Us
Phone: 1300 363 400 or +61 3 9545 2176
Email: Enquiries@csiro.au Web: www.csiro.au