Top Commitment

To continually ask ourselves what truly needs to be done.
To further our business with integrity by striving towardextensive innovation.

social responsibility of a leading company, which can

To continue to create new values and a new future.
That in itself is sustainable management.

in Japan eliminating any stagnation with confidence.

also be called sustainable management.

In this way, we are using all of our strength to contribute to solving social issues by meeting diversifying

Using the combined force of the Fujifilm Group in theneeds through a focus on detailed marketing that fits

future, our efforts will strive for an outwardly, upwardly,

the circumstances of each country around the world

and positively focused consciousness to bolster anfrom now and into the future.

aggressive mentality and foster a bright and positive approach

Contributing to resolving social problems bymeeting diversifying needs* FTD technology: A technological concept unique to Fujifilm for the “formulation”
of a good balance between necessary medical and cosmetic components,“targeting” the necessary areas, and offering “delivery” in the necessary form.

Continuing to develop innovations toenhance a sustainable society

The Fujifilm Group is expanding its businesses globally

Facing the earthquake disaster witha founder’s mentality

by the philosophy at the origin of the Fujifilm Group,

while striving to create new value by further diversifying

Being satisfied with our current ways, concepts andwhich has been perpetuated since our establishment.

existing businesses and focusing on management

technology will not allow us to continue to provide new

resources, such as research and development, as well as

value to clearly meet the expectations and needs of an

Tackling new crisis outwardly, upwardly,
and positively

human resources in vital business regions that can leadever changing society.

daily life can be minimized as soon as possible without

Fujifilm has built a strong business structure by overcoming

using our unique FTD technology* by expanding the

any further burden.

the reduction in demand for photography film due toregion of medical treatment in addition to existing

The Fujifilm Group will continue to act innovatively

The Fujifilm Group has provided donations, medical

the sudden increase in digital media since 2000 as wellprevention and diagnosis aiming to be a general healthcare

as it has up until now, create new value beneficial to society,equipment, and medical supplies in addition to simulta-

as the collapse of Lehman Brothers. This has been

company. We also assist in improving the quality ofand deliver that innovation to the world. In this way, an

neously offering timely support for our customers’achieved through structural reorganization undertaken

diagnosis by providing digital imaging diagnostic systems

approach and corporate activities that are effective atequipment, such as medical equipment, photo printersby the Fujifilm Group employees as a whole and theto medical institutions and clinics in emerging countries,

any time and under any environment are vital for a(minilabs), and copy machines. We are continuing to provide

reformation of our business structure, reinforcing ournot just Japan. We are working to enhance informational

corporate social responsibility (CSR) that contributes tosupport activities utilizing the Fujifilm Group’s businesses

divisional and departmental expertise, in addition to theinfrastructures by supplying environmentally-friendly

enhancing a sustainable society.

through free rentals of multifunctional machines tophilosophy perpetuated since our establishment.

and small LED printers to developing countries, even inrecover photos and albums damaged by water and mud

In what could be called the largest earthquake ever

the office equipment field.

as well as information valuable to the lives of the victims

recorded, many challenges including the destruction ofin addition to providing the appropriate information

the myth related to the safety of nuclear power genera-

related to radiation. We will continue to do everythingtion as well as electricity shortages and harmful rumors

we can to support those who have been afflicted by thishave extensively damaged the Japanese economy. The

disaster in the future.

continued effect on economic activities in the future is

I offer my condolences to the victims, families, and to
everyone who was afflicted by The Great East JapanFor example, we strive to develop generic medicines

Earthquake and I pray that the ongoing hardships ofThis tragedy has left the scars and challenges that

unavoidable. Furthermore, the effect of unstablestem from one of the most catastrophic earthquakes everinternational affairs, such as the political uncertainty ofrecorded. However, the world has recognized the har-the Middle East and North Africa, the financial crisis inmony and order of the Japanese people allowing even

North America, and the fluctuating exchange rates asJapanese to see their underlying strength and autonomy.

well as cost of raw materials, cannot be predicted.

Even at the Fujifilm Group, our employees are voluntarily
and proactively fulfilling their responsibility to society by2

our advanced and unique technology.

innovation regardless of the current trends because it isthe driving force for generating new value.

Once again, we find ourselves in the middle oftroubled waters.

striving to support our customers and be part of the

Even under these circumstances, we can directly

reconstruction efforts in the afflicted areas under theconfront any crisis we encounter in the future through theinsurmountable challenges of a nuclear power accident

philosophy and strong business structure of the Fujifilm

and fragmented transportation network. Our devoted

Group, and, more than anything else, our advanced andShigetaka Komori

commitment to our partners and companies as well as

unique technological abilities that we have cultivated.

society and the nation during these trying times is realized

We will continue to provide new value to society as the

President and Chief Executive Officer,
FUJIFILM Holdings Corporation
Chairman, Group CSR Committee

FUJIFILM Holdings Corporation Sustainability Report 2011

To accelerate new value creation, we need to spark

FUJIFILM Holdings Corporation Sustainability Report 20113

CONTENTS

Editorial Policy
Fujiﬁlm Group and stakeholders

2

Environmental

Editorial Policy

4(including governance)

Corporate Philosophy, Vision, Charter for Corporate
Behavior, and Approach to CSR

6Economic

Social(including governance)(including governance)

disclosed as IR information

disclosed as CSR information

Futuregenerations

Employees

Local
communities

Fujifilm Group
Society (local and global)

High

Disclosed in the
Sustainability Report(PDF)

NPOs/NGOs

Environment

Related page p. 56 Communication with Stakeholders

Disclosed on the website (HTML)
Importance of information to the Fujifilm Group High

Process of creating the report
Communication (using tools such as dialogue meetings, surveys, and inquiries)

Use ascommunication
tools

Transaction
partners

Feature: Enhancing Quality of LifeUse ascommunication
tools

Incorporationof opinions

Period covered by the report
Fiscal year 2010 (April 1, 2010 – March 31, 2011) is covered in theperformance data. With regards to the contents of activities, wherever possible, we have conveyed the most recent trends, including
activities in ﬁscal 2011.

FUJIFILM Holdings

Publishingthe 2010 report

Use ascommunication
tools

October

DecemberReceiving
improvement
proposals fromthird parties

Incorporationof improvement
proposals

Formulating
the editorial
policyFebruary to July 2011

Interviewing
individual
departments

July to August

Receiving
third-party
opinions

Collection andprovisionof information

October

Publishingthe 2011 report

Use ascommunication
tools

4

FUJIFILM Holdings Corporation Sustainability Report 2011

Daily business operations (CSR activities)

8

Part 2The Fujifilm Group’s Healthcare IT

14

Part 3
Energy Cost Reduction Project:for Electricity, Gas, and Fuel

16

Part 4
Activities That Create a Sense of Unity

18

Part5
Human Resources Development and Its Exchange
within Fujifilm Group20

Consolidated Subsidiaries of FUJIFILM Holdings Corporation

24

Report: Recovery Efforts by the Fujifilm Group25
after the Great East Japan Earthquake
31

The Fujifilm Group’s Medium-Term CSR Plan

32

Organizations covered by the report

Climate Change Measures

34

The Fujifilm Group (FUJIFILM Holdings, FUJIFILM Corporation and its
afﬁliates, Fuji Xerox and its afﬁliates, Toyama Chemical, and FUJIFILM
Business Expert)• Major consolidated companies are shown on p. 24, p. 71 and on our website.

Promotion of Design for Environment (DfE)

36

Biodiversity Conservation

38

Management of Chemical Substances

40

Social Contribution Activities

42

Management System

46

CSR Activities Overseas

50

http://www.fujifilmholdings.com/
en/business/group/index.html•Q uantitative information about personnel and labor affairs is nonconsolidated data for FUJIFILM Corporation and Fuji Xerox.
• T he scope of Labor Environment and Social Beneﬁt Accounting isshown on p. 56. The scope of Environmental Accounting is shownon p. 67.

• J apan’s Ministry of the Environment: Environmental Reporting
Guidelines Towards a Sustainable Society (2007 Version)•G RI: Sustainability Reporting Guidelines 2006
• J apan’s Ministry of the Environment: Environmental Accounting
Guidelines (2005 Version)

Supplemental information regarding reported matters• T he term “employees” refers to all employees, including managers,
general employees, and part-time staff. The term, “company employees” indicates regular employees (full-time staff). To further
ensure the accuracy of the report, the terms “regular employees”
and “non-regular employees” (temporary staff, part-time staff,
others) have been used separately as required.
• The operating company, Fuji Xerox, issues a separate sustainability report. Please refer to that report for details on the activities of Fuji Xerox.

GRI Guidelines (G3) Comparison Table
Group companies

Part 1
Healthcare Business

Achievements in CSR Priority Areas

Referenced guidelines
September 20107

Customers

Markethttp://www.fujifilmholdings.com/en/sustainability/index.html

Stakeholders

Shareholders
andinvestors

Industrial associations
Government organizations
Business partners

Suppliers

Low

The report can be accessed on the website:

Top Commitment

disclosed as CSR information

Importance of information
to stakeholders

FUJIFILM Holdings Corporation Sustainability Report 2011 consists of
4 parts: “Enhancing Quality of Life,” “Recovery Efforts by the Fujifilm
Group after the Great East Japan Earthquake,” “Achievements in
CSR Priority Areas”, and “Data and Information”. The featuresection summarizes activities that are aimed at enhancing quality oflife, our corporate philosophy. The section on Achievements in CSR
Priority Areas outlines the results of activities conducted based on our
medium-term CSR plan.
As seen in the figure on the right, out of the three areas ofcorporate activities, the Sustainability Report focuses on theenvironmental and social aspects and provides information that isof great importance to the Fujifilm Group and its stakeholders. (Forreports focusing on the economic area, please refer to investor
relations information on the company’s website as well as our annual
reports.) The report is publicly available online and can be found on
FUJIFILM Holdings’ website in the section on CSR activities. The PDF
version of this year’s Sustainability Report in booklet format canalso be downloaded from the website. A conceptual diagram on
the amount of information it provides is given on the right. Objective
opinions received from many specialists and stakeholders on theGroup’s CSR activities are also contained in the report.

http://www.fujifilmholdings.com/
en/sustainability/report/guideline/index.html

Data and Information

53

Compliance and Risk Management

54

Communication with Stakeholders, and the Labor
Environment and Social Beneﬁt Accounting

56

Communication with Customers

57

Personnel and Labor (FUJIFILM Corporation)

58

Personnel and Labor (Fuji Xerox)

59

The Fujiﬁlm Group’s Environmental Burden

60

Environmental Aspects

62

Fujiﬁlm Group Green Policy

66

Environmental Accounting

67

Domestic and International Appraisals

68

Third-Party Opinion

69

Fujiﬁlm Group Business Overview

70

Fujiﬁlm Group Organization Overview

71

FUJIFILM Holdings Corporation Sustainability Report 20115

Corporate Philosophy

Vision—The Unchanging Values of the Fujifilm Group——Fujifilm Group’s Ideals—

We will use leading-edge, proprietary technologies toprovide top-quality products and services that contributeto the advancement of culture, science, technology andindustry, as well as improved health and environmental
protection in society. Our overarching aim is to help enhance the quality of life of people worldwide.

Anchored by an open, fair and clear corporate culture andwith leading-edge, proprietary technologies, Fujifilm isdetermined to remain a leading company by boldly taking
up the challenge of developing new products and creating new value.

We will create new value by integrating our distinctive andleading-edge technologies as well as turning out proprietary
technologies to continue providing top-quality products andservices that cultivate customer trust and satisfaction.
Through these efforts we will transcend past boundaries of“Imaging and Information” to advance the development of culture, science, technology and industry across society and furthermore improve human health and protect the environment.

We will create an open, fair and clear workplace culture thatallows us to discern objective facts in a sincere and straightforward manner, make rational decisions, and continuously takeon challenges with courage.
With this corporate culture, we will further hone our leadingedge, proprietary technologies and develop innovative products
and services that gain customer trust and provide satisfaction toremain a vigorous company, consistently creating new value
and exercising pioneering leadership.

Our new corporate philosophy is based on the recognition that
our mission, through our sustained corporate activities, is tosignificantly contribute to the realization of a society in which
all people across the world can lead lives that are abundant inspiritual as well as material wealth with a sense of fulfillment
and satisfaction.

Enhancing
Quality of LifeIn this section, based on the theme of “Enhancing
Quality of Life”, our corporate philosophy,
we introduce examples of business in which we
generated new value through Group companies’
cooperation, and describe various efforts todevelop and exchange human resources that willsustain our business activities.

Fujifilm Group
Charter for Corporate Behavior

The Fujifilm Group’s
Approach to CSR

In addition to pursuing profits through fair competition, corporations must make a contribution to society at large. To this end,
the Fujifilm Group, in its corporate activities in Japan and abroad,respects human rights, observes both the spirit and the letter of
all laws and regulations and international rules, and, acting in asocially responsible manner, works independently toward thesustainable development of society and the Fujifilm Group companies, in accordance with the following five principles.
1. A Trusted Company
2. Social Responsibility
3. Respect for Human Rights
4. Global Environmental Conservation
5. Vibrant Workplaces

The Fujifilm Group’s Approach to CSR is to contribute to thesustainable development of society by putting into practice the
Fujifilm Group’s Corporate Philosophy, and realizing its Vision
through sincere and fair business activities.

Recognizing top management’s responsibility to embody thespirit of this Charter, Fujifilm Group executives shall lead by example and promote sound understanding of the Charter bothwithin Group companies and among business partners. They
shall strive to continually take account of views within and outside the Group, establish efficient corporate systems, and foster
high ethical standards.

FeatureWe will:
1. fulfill our economic and legal responsibilities, and respond tosociety’s demands by contributing as a corporate citizen to thedevelopment of culture and technology in society and environmental preservation.
2. constantly reassess whether our CSR activities are responding adequately to the demands and expectations of society
and whether those activities are conducted properly
through dialogue with our stakeholders including customers, shareholders, investors, employees, local communities,
and business partners.
3. enhance corporate transparency by actively disclosing information to fulfill our accountability for our business activities.

Part 1
Healthcare Business… …………………………… 8Part 2The Fujifilm Group’s Healthcare IT… ………… 14
Part 3
Energy Cost Reduction Project:for Electricity, Gas, and Fuel…………………… 16
Part4
Activities That Create a Sense of Unity… …… 18
Part5
Human Resources Development andIts Exchange within Fujifilm Group… ……………20
Consolidated Subsidiaries
of FUJIFILM Holdings Corporation… ………… 24

In the event of situations that contravene this Charter, top management shall clearly indicate both within and outside the Group
its approach to resolving the situation and work to identify its
causes and prevent any recurrence. Top management shall takeaccountability, promptly and appropriately disclose information,and take strict disciplinary action when appropriate, including inregard to itself.
Fujifilm Group Code of Conduct
http://www.fujifilmholdings.com/
en/about/philosophy/law/index.html

6

FUJIFILM Holdings Corporation Sustainability Report 2011

FUJIFILM Holdings Corporation Sustainability Report 20117

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 1: Healthcare BusinessPart 1

Fujifilm’s Pharmaceutical Products Division: Its role and systems

Healthcare BusinessToward a unique pharmaceutical business

Creating New Value throughGreater Cooperation
within the Groupour pharmaceutical business, the division manages business planning, research, production, pharmaceutical affairs, and systems assuring product quality. The division
is building a unified management system for the Group
as part of its functions for company headquarters. Basedon such concepts as optimization for the entire Groupand creating a sense of unity in the Group, the division
has set up an R&D Committee, a Production System
Committee, a Licensing Committee, a Pharmaceutical
Affairs Committee, and a liaison conference for Group
companies in the pharmaceutical business.
The division will pursue unique pharmaceuticalbusiness by taking advantage of the technological resources of Fujifilm and the strengths of Group companies
and by organizing the Group’s best efforts.

The Pharmaceutical Products Division was established inJune 2010 to make significant headway as a comprehensive healthcare company. The division has two roles,
expanding Fujifilm’s pharmaceutical business and unifying management of the Group companies involved in its
pharmaceutical business.
To expand the business, the division not only creates basic strategies for the Fujifilm Group’s pharmaceutical business, such as promoting overseas business,creating and executing M&As and licensing strategies,
and improving mechanisms for cross-group researchand development, it also specifies the Group’s businessdomain and constructs new business models.
For unified management of Group companies in

The Fujifilm Group is set to make major progress as
a comprehensive healthcare company 2 years after
its full entry into the pharmaceutical business.
Aiming at the development of original advanced
technologies, we are encouraging increased cooperation among Group companies including FUJIFILM
Corporation, Toyama Chemical, FUJIFILM RI Pharma,and FUJIFILM Pharma.

Fujifilm’s Pharmaceutical Products Division and Group companies

2010: The year we moved forward as a comprehensive healthcare company
The Fujifilm Group fully entered the pharmaceutical business in 2008, welcoming Toyama
Chemical to the Group. The year 2010 was one filled with dynamic changes focused on
accelerating our activities as a comprehensive healthcare company. In June 2010, thePharmaceutical Products Division was established to unify all of our pharmaceutical business. Also, the Drug Discovery Research Laboratories and the Life Science ResearchLaboratories were unified into the Pharmaceutical and Healthcare Research Laboratories.
Further progress was made in creating a system for wide-ranging pharmaceutical business
with, for example, the inception of FUJIFILM Pharma, which develops and sells high-valueadded generic pharmaceutical products, and a capital alliance with Japan Tissue Engineering,a pioneer in regenerative medicine.

Toyama Chemical

FUJIFILM Pharma

FUJIFILM RI Pharma

Development of small molecule
pharmaceutical products

Development andsale of pharmaceutical products

Development and sale of radioactive
pharmaceutical productsTechnological resources of Fujifilm
Imaginganddiagnostic
technologies

Researchon collagen

FUJIFILM Finechemicals
Production of raw materials
for pharmaceutical products

Original
nanotechnologies

Synthesis
technologies
andchemical library

Japan Tissue Engineering

Analysis
andevaluation
technologies

Development and sale of products
for regenerative medicine

Fujifilm

Perseus Proteomics(Pharmaceutical and Healthcare Research Laboratories)
Search for small molecule pharmaceutical products
Development of materials for regenerative medicine
Development of FTD technologies

Development of antibody drugs

FUJIFILM Advanced Research Laboratories

Research and development at the Fujifilm Group

FUJIFILM Corporation

Fuji Xerox Co., Ltd.

FUJIFILM Advanced Research Laboratories

Research and Technology Headquarters

Frontier
Core-Technology
Laboratories

Marking and Material
Research Laboratory

Corporate Laboratories
Toyama ChemicalCo., Ltd.

Advanced
Marking ResearchLaboratories

Fundamental Technology
Research Laboratories

Synthetic
Organic Chemistry
Laboratories

Domestic andOverseas Affiliates

Optical Device
Development Center8

FUJIFILM Holdings Corporation Sustainability Report 2011

Electronic
Materials ResearchLaboratories

Divisional Laboratories
Medical Systems
Research andDevelopment Center

SystemTechnology Laboratory

Domestic andOverseas Affiliates

Analysis
Technology Center

Pharmaceutical and
Healthcare ResearchLaboratories
Flat Panel Display
Materials ResearchLaboratories

Communication
Technology Laboratory

Key Technology
Laboratory

Production Engineeringand Development Center

Incubation Center

Software Researchand Development Center
Imaging
Technology Center

Marking Materials Production Technology Headquarters
Technology Headquarters
Marking Unit
Chemicals
Technology
Development Marking Materials
Research
Divisionand Development
HeadquartersIntellectual
Property
Headquarters
P

Manufacturing Electronic Device
Engineering
Technology Division
Material Production
Technology Division

Essential Components
and Materials Development
Division

Industry

Government

Academia

Industries

Public agencies

Universities

FUJIFILM Holdings Corporation Sustainability Report 20119

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 1: Healthcare Business

Goals for the Pharmaceutical Products Division

Similarities between photographic film
technology and healthcare
The successful launching of a new business hinges on
three key terms: “can do”, “should do”, and “want todo”. The reason why we made a significant change inour course is because these three keywords clearly applied to our business.
The key term “can do” represents a company’s potential. Fujifilm has been involved with healthcare
through its production of X-ray film since 1936, soonafter the company’s inception. We have strong ties withmedical practice, and we continue to maintain the largest share in the domestic market as a provider of medical
imaging information systems.
Photographic technology is similar to pharmaceutical technology in its use of fine chemicals.* We haveassembled a one-of-a-kind chemical library of 200,000
compounds through our photographic film business.
The library contains a number of compounds that canpotentially be used in pharmaceutical products, such as

pigments with antineoplastic properties. Also, collagen,which is a main component of skin, cartilage, and ligament, is a substrate of film, and technologies for manufacturing collagen are expected to be applied inregenerative medicine. Our original nanotechnologies
that make high-level emulsification and dispersion possible can be applied to FTD (formulation, targeting, anddelivery) technology, which can deliver chemical compounds to targeted areas in appropriate form, quantity,
and timing. As many as 100 kinds of chemical compounds are used for film approximately 18 microns
thick, and it cannot function as a product without theircomplex interactions. The enormous number of technologies accumulated for photographic film is indeed amountain of treasure. It is our duty to utilize thesetechnologies in closely related medical fields and not toconsider them merely as legacies of the past.
The key term “should do” represents marketability.
With populations aging worldwide, increased healthcare
costs have become a serious social issue, and people’s
medical needs and views on health are shifting significantly. The future requires us to consider healthcare in acomprehensive framework consisting of prevention, diagnosis, and treatment, and the Fujifilm Group has
technologies that can contribute to each of these aspects. As the number of new drugs developed declines
year on year, we believe that companies like us withtechnological potential from a different industry are
now in demand. This belief has been borne out by theexternal encouragement we have received regarding
our entry into the healthcare industry.
The key term “want to do” reflects passion and asense of responsibility. The Pharmaceutical Products
Division is relishing the task of changing healthcare with
our original technologies.
* Fine chemicals: Pure substances with added value which have been processed
for specialized applications.

Relationships between“can do”, “should do”, and “want to do”

The Fujifilm Group’s solution to
influenza treatment

Entrepreneurship

New drugs
by Toyama Chemical

Passion, ambition
Sense of responsibility

Influenza treatment drug
T-705
New breakthrough drug
suppressing viral growth itself,
unlike traditional influenza
treatment drugs (phase )Want to do(mission)

Can do(seeds)Operational resources

10

Fujifilm’s
diagnostic agent+

High sensitivity
immunochromatography
Utilization of photographic amplification
technology; possible to diagnose
early-stage infection with 100-foldsensitivity compared to traditional productsShould do(needs, strategies)

Rationality• Brand• Marketability• Modern management• User needs• Technology• Differentiation (value creation)• Sales force• Corporate strategies

FUJIFILM Holdings Corporation Sustainability Report 2011

Advanced medical systembringing together diagnosis
and pharmacy

Creating unique pharmaceutical products
through interactions between first-rate personnel
With the ambitious plan of becoming a comprehensive
healthcare company, we need to focus on our specialized fields and increase the efficiency and speed of ourbusiness. To realize this, the Pharmaceutical Products
Division has conducted many projects involving different
companies and departments, and has produced someextremely positive results.
One such example is the development of an advanced
influenza treatment system. The system combines the
new drug T-705 developed by Toyama Chemical for suppressing viral growth and a high-sensitivity diagnostic
agent to which Fujifilm’s photographic amplification
technology is applied. Also, the Pharmaceutical and
Healthcare Research Laboratories and other research
centers have been actively conducting research and development of not only advanced technologies for treating
cancer, central nervous system diseases, and inflammatory diseases, but also generic drugs with increased
functionality utilizing our FTD technology.
At the same time, we are actively establishing andmaintaining overseas sites so that we can conduct clinical tests in foreign countries, which have different
pharmaceutical laws, and expand our business widely inoverseas markets in the future. The strong operation of
the newly established Pharmaceutical Products Division

Activities at FUJIFILM Pharma

Toward new value creation
FUJIFILM Pharma started in April 2010 with the primary
responsibilities of development and sales in Fujifilm’s
pharmaceutical business. We started with the release of
more than 170 generic pharmaceutical products and, inNovember, released five generic pharmaceutical products under our own brand. We now have more than
10,000 customers and recognize that the Fujifilm brandis greatly trusted in the market. Fujifilm has rigorously
controlled product quality by applying its own standards,
being careful not to miss a once-in-a-lifetime moment
for a “great memory”. This corporate culture of achieving high product quality under self-imposed rules has
influenced our pharmaceutical business too, andFUJIFILM Pharma strives to control product quality, placing emphasis on the 3 qualities of the raw materials
used, the manufacturing process, and post-marketing
information gathering and distribution. We chose tofocus on generic pharmaceutical products because we
intend to develop pharmaceutical products with highadded value, using the FTD technology from among
Fujifilm’s advanced technologies that can be applied topharmaceutical products. In cooperation with FUJIFILM

can be attributed to employees actively interacting witheach other across the Group’s companies. For instance,
Toyama Chemical has a group of excellent researchers
highly capable of identifying and judging the potential
usefulness of materials for new drugs and finding theshortest path to product release, and has created numerous original new drugs. FUJIFILM Pharma is specialized in development and sales, with professionals who
have detailed knowledge of the pharmaceutical industry
and are more than ready to take on a challenge. Every
employee is a first-rate professional with a diverse rangeof skills, and synergy arises from friendly competition.
We are confident that we have established a strong
team for unique new drug development.
We will approach research and development ofpharmaceutical products from a creative perspective
unrivaled by other pharmaceutical companies because wecame from a different industry. We will focus on contributing
to improving people’s quality of life in all that we do.

Yuzo Toda
Director
FUJIFILM Holdings
Director Senior Vice President
General Manager
Pharmaceutical Product Division
FUJIFILM Corpration

Pharmaceutical and Healthcare Research Laboratories,
we are currently developing new pharmaceutical products with better quality and efficacy than existing products. It has become difficult in recent years to launch
new breakthrough drugs in the market, and the pharmaceutical industry has increasingly become a “closed”
industry. Against this backdrop, various professionals
who expect new things have gathered at FUJIFILM
Pharma. We believe that new value is created when
there is a concentration of knowledge among employeeswith diverse backgrounds, who work in an open corporate culture that is not constrained by existing common
knowledge. FUJIFILM Pharma aims to become a comprehensive healthcare company that produces new
drugs as well as generics.

Hideki Murakami
General Manager, Strategic Product
Planning and Management Department,
FUJIFILM Pharma Co., Ltd.
(at the time of the interview)Operations Manager, Pharmaceutical
Products Division, FUJIFILM Corporation(from July 1, 2011)

FUJIFILM Holdings Corporation Sustainability Report 201111

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 1: Healthcare Business

Hearing from the research laboratories: The Pharmaceutical and Healthcare Research Laboratories

Activities at the Pharmaceutical and Healthcare Research Laboratories

The dynamic fusion of methods
and technologies

Hideyasu Fujiwara, Researrch Manager (left) and Takafumi Suehiro, Researcher (right)

Breakthroughs created by a networkof researchers from various fields

Fusion of speed and robust capabilities
that turns ideas into reality

I am a member of a project that aims to develop new anticancer drugs and new drugs for autoimmune diseases,
and I am responsible for organic synthesis. Although the
project members have been brought together from
FUJIFILM Corporation and Toyama Chemical, through cooperative efforts our work is progressing rapidly because
the core technology is common and because we all can
employ our own methodology. Thanks to the collaboration
with Toyama Chemical, I can see the path to launching
new products for pharmacological evaluations of candidate
substances for new drugs, tests for toxicity, and clinicaltests. This motivates me to do my absolute best in mywork. Before the Laboratories were established, I was sentto Toyama Chemical where I met colleagues who wereknowledgeable on experiments and approval procedures.
The personal connections that I made and continue tokeep still help me accomplish my work now. I realize that
networks of researchers lead to breakthroughs that canovercome difficult problems. Along with the Laboratories,
we also have basic technology centers here, including theAnalysis Technology Center, the Image Technology Center,and the Safety Evaluation Center, which makes it possible
for us to acquire analytical data with the use of cuttingedge technologies. This is the strength of working as agroup. We have research topics that we want to collaborate on with FUJIFILM RI Pharma, a pioneer in radioactive
pharmaceutical products. I believe that we should continue
with intra-group collaborations and interactions. I hopethat we will soon develop promising candidates for new
drugs, utilizing this advantageous environment to the full.

I came here when the Laboratories were in the processof being established and I was involved in various tasks
from the purchase of instruments to the design of theExperiment Building. Since there were many new midcareer employees, we started with creating common
rules. The atmosphere at Fujifilm is similar to that at
Toyama Chemical because both are made up of groupsof craftsman-like professionals, and this meant wecould naturally create an environment in which researchers accept each other’s methodology so thatthey can each freely turn his or her ideas into reality.
A difference, if any, could be seen between our
approaches to time and cost. Fujifilm rigorously maintains
its approach to time management: to make time forcreative activities, time used for other work is reducedby outsourcing and purchasing machines. This leads tospeed. In contrast, Toyama Chemical has robust capabilities that enable the company to develop unprecedented original drugs as long as the proofs of concept
are clear. I believe that unexpected results can be obtained when we utilize the positive aspects of suchspeed and solid capabilities. During lunch times, crossproject seminars are voluntarily held, with participantslearning and eating at the same time. This reflects thefact that we have many researchers wanting to present
their research results. Our researchers are greatly enthusiastic, believing that more interesting things canbe accomplished in such an exciting environment.

In 2008, I was sent to Toyama Chemical for one year
before the Pharmaceutical and Healthcare ResearchLaboratories were established. Working side-by-side
with the researchers there, I realized that there werecommon aspects—which were significant from aqualitative standpoint—between photographic film
manufacture and drugs manufacture. One example isthe method for managing product quality. Since film is
a product that is based on interactions between various
chemical substances, reproducibility is maintained by anextremely precise workflow, and the method used issimilar to a detailed testing method employed forpharmaceutical products.
For consumer products, such as film, there are manymodel changes after its initial release in the market, andnew products are announced almost every year. In contrast, because it takes an enormous amount of time andmoney for pharmaceutical products to be approved,
new drugs, once completed, are rarely improved afterward. I realized that there would be new possibilities in
the area of generic drugs and the like if the culture of
rigorously pursuing pharmaceutical safety was combinedwith the culture of making continuous improvementsfrom the perspective of final users.
The Pharmaceutical and Healthcare ResearchLaboratories are currently running multiple projects in theareas of anticancer drugs, central nervous system diseases,
inflammatory diseases, FTD technology research, and regenerative medicine. In their collaboration, researchers
from Toyama Chemical and FUJIFILM Corporation are
taking advantage of each other’s specialties.

Team management that stimulates motivation
Management of the Laboratories presented a challenge
for us. In the photographic film business, there is a cultureof frequent communication, reporting, and consulting

Creating value needed in
the era of medical care

President, You Home Clinic,
Tetsuyu Institute Medical Corporation
Chairman, Leading Aging Society Forum

12

Takafumi Suehiro

Researcher Manager,
FUJIFILM Pharmaceutical and
Healthcare Research Laboratories
FUJIFILM Corporation

Researcher (from Toyama Chemical),FUJIFILM Pharmaceutical and
Healthcare Research Laboratories
FUJIFILM Corporation

FUJIFILM Holdings Corporation Sustainability Report 2011

Takuya Yokokawa
General Manager, Pharmaceutical and
Healthcare Research Laboratories

VOICE

Mr. Shinsuke Muto

Hideyasu Fujiwara

because an enormous number of techniques and vast
know-how that must be passed on by experienced workers to younger workers had been accumulated. However,today, it is impossible for managers to understand all of
the details of highly advanced research projects. Therefore,
we have established a system where individual project
teams are responsible for all aspects of their research,from deciding on the research methods to use to making
the schedule, and each team presents its research results
at a review conference held every other month. Since
projects can be terminated if they do not produce certain
results by the deadline set by the project team, theLaboratories becomes even more energized before a review conference, with young researchers in their twenties
and thirties taking the lead. The researchers are often toldthat responsibility for the fate of the entire Group, which
hinges on rapid development of new drugs, is imposedon them in return for not needing to attend non-essential
meetings and not producing all but the most necessary
reports, and that they therefore should have a sense of
mission and urgency. The role of managers is not to givedetailed instructions, but to motivate members, achieveconsensus on targets, and have researchers realize new
drugs that no other companies could develop. We havemade good progress toward further cross-department
collaboration and we plan to hold a conference for technological exchanges in 2011, gathering together researchers from the entire Group. Utilizing all available
resources, we will continue to challenge ourselves todevelop new original drugs.

The Fujifilm Group has made its full-fledged debut into thepharmaceutical industry, and we believe that new types ofneeds for pharmaceutical products will arise in the future
due to structural changes to society. The Fujifilm Group
brings with it three strengths based on its photographic
film technologies particularly applicable to these societal
needs: first, its chemical library, second, its expertise incollagen-related research, which can contribute to overallenhancing quality of life, and third, its FTD technologies,
which may be used to develop effective medications or
improve existing ones. We hope they will align their efforts
along these strengths to blaze trails through new markets,
both in Japan and overseas. Likewise, I look forward totheir contributions toward the solution of societal ills
through innovations in integrating imaging technologies
and drug development that allow us to actually see medicinal effects.

FUJIFILM Holdings Corporation Sustainability Report 201113

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 2: The Fujifilm Group’s Healthcare IT

Part 2the future, efforts are being made domestically to realize a government plan, “My Hospital Anywhere”, inwhich, with an extended network of medical institutions, medical records of patients’ entire lives can beaccessed from any facility.
The Fujifilm Group will continue not only to offer
multiple integrative solutions to respond to various
medical needs, but also to provide support to staff
working on the frontiers of medicine and contribute to
medical advancements.

The Fujifilm Group’s Healthcare IT

Changing regional healthcare
through the integration andefficient management ofhealthcare information
IT has been increasingly utilized in healthcare fields
in recent years. By offering IT solutions, the Fujifilm
Group contributes not only to efficient medical
treatment and management of hospitals, but also
to telemedicine and regional healthcare services.

Contributing to the creation of a unified medical information network
Alongside regional central hospitals, small and medium-scale medical facilities have started
to introduce healthcare IT at a rapid pace, as seen in the digitization of medical records anddiagnostic images particularly. As more and more medical facilities are connected to IT
networks, it becomes possible for all medical facilities in a region to share diagnostic information and for a highly efficient medical system to be created. The Fujifilm Group is actively
developing solution systems to create a unified medical information network that canhandle all types of information including images and documents, thereby increasing diagnostic efficiency.

Fujifilm Group

Toward comprehensive information sharing
and regional medical cooperation
Medical information system
Integrated
medical record
management sytem
Fuji Xerox

Electronic
documents

Unified medical
information systems
Fujifilm
Fujifilm Medical
YahgeeFujifilm has been deeply involved in clinical diagnosis
through radiography since 1936. We also currently offer
digital radioscopic imaging systems, endoscopes, and blood
diagnostic systems. The medical imaging information system,SYNAPSE, which enables all diagnostic images producedby these systems to be shared, is used as the platform
for cooperation between medical institutions and has
the largest domestic market share. We also offer C@Rna
which is a network-based medical service and establishes
a network between hospitals and clinics. By linking thesesystems and services with other medical IT systems,
Fujifilm aims to create a clinical information system (CIS)

14

FUJIFILM Holdings Corporation Sustainability Report 2011that unifies all medical information. In order to strengthen
efforts in this field, in October 2009 Fujifilm establishedthe Medical Systems Research and Development Center,
which integrated development centers for various
equipment and systems.
New trends in hospitals include a growing need for
an electronic document system that provides unified ITbased management of various documents including
paper medical records. There is also an urgent need toincrease the versatility of such a system and make medical information more searchable and readable so thatthe network between various medical institutions canbe expanded further.
Fujifilm’s Medical Systems Business Division and Fuji
Xerox are tackling these challenges, taking advantage ofeach other’s strengths. Fujifilm’s Group companies offer
SYNAPSE (a picture archiving and communication
system) and other unified medical information systems
tailored to customer needs, and they have been used by
Yahgee Co., Ltd. Fuji Xerox responds to needs of various
healthcare providers by building a diagnostic assistancesystem centering on the concept of a Document
Archiving and Communication System (DACS). As for

Unified medical assistance system, Yahgee
The name, Yahgee, comes from the word for ‘goat’(‘Yagi’ in Japanese), which eats paper and can derive
nourishment from it. Yahgee is a system that digitizes avariety of medical information accumulated in hospitals,
stores it in databases, and makes it accessible for various
medical procedures. The system has detailed functions
that enable its users to understand the whole picture byplacing various information on one screen, to easily utilize data through search and extraction capabilities, toeasily prepare documents with information from orderforms and electronic medical records extracted and automatically filled, and to utilize data in documents tocreate various workflows that are not easily made with
an electronic medical record system. Yahgee also excels
at scanning paper documents, saving images from digital cameras, and calculating basic data statistics.
In addition, what is advocated in Yahgee is the creation of a platform that consists of common functions
drawn from various hospital systems. Complexities are
eliminated because various procedures are gathered in one
platform. With Yahgee, users can manage multiple systems
in an integrated manner under an optimal environment.

Fuji Xerox

Integrated Medical Record Management
Solution through DACS concept
During the introduction of electronic medical record
systems, hospitals face difficulties in shifting to a paperless system as they typically must deal with an enormous
amount of paper documents, such as old paper medical
records, consent forms, and referral letters. There arealso many cases where network connections with information systems running on different software applications are not smooth, resulting in a long wait while
searching for and reading medical information.
Therefore, Fuji Xerox developed the Integrated
Medical Record Management Solution based on the concept of a Document Archiving and Communication System(DACS) advocated by the Department of Integrated
Medicine, Medical Informatics at Osaka University Hospital.
The solution provides unified management of various
medical records, ranging from paper documents to electronic data, which are converted into electronic documents
through virtual printers or scanners. Since the files are
saved in general formats, such as PDF, JPEG, andDocuWorks, they can be used in the future in many situations. The solution also prevents document falsification by
clearly recording who created the documents with a digital
signature and time stamp, and guarantee document authenticity as specified in the guidelines issued by the
Ministry of Health, Labour, and Welfare.
A cross-organization project started the development of this solution. With a goal to build an information environment where patients can receive the best
healthcare anytime anywhere, the project brought
together many members, and the solution was realizedin cooperation with Osaka University Hospital.

VOICE
Unifying medical information byintroducing medical imaging anddocument management systems
Mr. Tsuneo Kinukawa

Deputy Director, Social Insurance Chukyo Hospital

Our hospital began using an ordering system in 2007 andSYNAPSE, Fujifilm’s medical imaging information system, in2008. Later, we decided to manage various documents in thehospital with a digital system because we needed to organize
medical information due to a lack of storage space for paper
documents. Therefore, we started using a comprehensive
medical imaging and document management system inMarch 2010. This mechanism for managing all medical information in an integrated manner was built by combining
SYNAPSE (for the management of images), Yahgee (for the
preparation and management of documents), and DACS (forthe storage and management of original documents).

In introducing the systems, we put emphasis on theircompatibility. Yahgee and DACS are systems from the Fujifilm
Group, the developer of SYNAPSE which our hospital began
to use earlier. Therefore, they are tightly connected, and we
can quickly retrieve information on individual patients, suchas images from their examinations and doctors’ clinical findings. Yahgee significantly contributes to increased efficiency
as it handles hundreds of formats used by insurance companies for diagnostic reports, allowing users to create andmanage both internal and external documents which tend to
be increasingly complicated. Also, DACS has enabled us todigitize various documents such as consent forms with patient signatures and to store important documents for long
periods of time in the form of electronic certificates with timestamps. Other advantages of the comprehensive system include short response times and flexibility that comes from its
customization.
We believe that the value of the system will be clearly
apparent in various settings as more and more medical information is accumulated over the next 5 or 10 years.

FUJIFILM Holdings Corporation Sustainability Report 201115

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 3: Energy Cost Reduction Project: for Electricity, Gas, and FuelPart 3

Energy Cost Reduction Project: for Electricity, Gas, and Fuel

Reducing CO2 emissions fromfactories and offices throughGroup cooperation
It is an important continuing challenge in business
management to reduce energy costs. Needless tosay, a key measure is to reduce energy consumption through energy conservation, which directly
decreases CO2 emissions.

Aiming to half the projected increase in energy costs (less energy consumption per unit of output)
Based on its forecast of expanded production and rising energy costs for the period until
2012, the Fujifilm Group is expecting an increase in energy costs by 1.5 times (relative to the2009 level). The overall goal of the project for energy cost reduction, which started in July
2010, is to curb the energy cost increase to a half of that expected. Accomplishing this significant cost reduction will lead to reductions in CO2 emissions and is an important factor instrongly promoting the achievement of the Group’s long-term target of a 30% reduction in
CO2 emissions throughout the life cycle of its products by 2020 (relative to the 2005 level).

System in place for promoting the energy cost reduction project

Executing effective measures “horizontally”
using all the resources available in domestic
and overseas organizations
Fujifilm Group companies have promoted activities for
reducing CO2 emissions as anti-global-warming measures. The project for energy cost reduction, whichstarted in July 2010, administers various measures for

Production-related

FUJIFILM Holdings

Reduction in energy consumption

Fujifilm(Toyama Chemical)

Domestic• Reduction in energy consumption invarious processes• Improvement in energy supply conditions
Overseas• Reduction in energy consumption inoverseas production

Fuji Xerox

Domestic and overseas• Reduction in energy consumption invarious processes

Office-workrelated• Reduction in energy consumption in
office work, company car usage, etc.

Reduction in energy costs in procurement

16

FUJIFILM Holdings Corporation Sustainability Report 2011

the domestic and overseas Group companies as a whole,in cooperation with the existing committee for promoting anti-global-warming measures and with energysaving activities at different sites.
With executives in charge of Technology Management
Division or CSR in FUJIFILM Holdings as the project owners and the director of the CSR department as the project
leader, the project engages in activities to reduce energy
consumption and energy-related procurement costs.
The activities for reducing energy consumption are
divided into production-related and office-work-related
activities. In the production-related activities, the operator companies—Fujifilm and Fuji Xerox—set their targets
and work to reduce energy consumption. In the officework-related activities, FUJIFILM Holdings sets the targets, and accordingly Fujifilm and Fuji Xerox collaborate
together to reduce energy consumption.
As for the activities to reduce energy costs in procurement, the procurement group of FUJIFILM Holdings
leads the efforts and cooperates with the groups incharge of materials in the operator companies.

Fujifilm’s domestic production-related activities

Office-work-related activities

Taking advantage of the energy-saving
technologies unique to Fujifilm“Horizontal” execution of effectiveenergy-saving measures

Our six main domestic factories are responsible for close
to 60% of the CO2 emissions of the entire Group andsince the early days have promoted activities for energy
conservation with the goals to reduce the following by
2012 (relative to the 1990 level):• energy consumption per unit of output by 30% and• CO2 emissions per unit of output by 40%.
Each factory has accumulated energy-saving technologies over a long period of time, and we aim to mobilize these technologies and achieve these goals.
At the new production line for a material used inflat panel displays which was constructed at the Ashigara
site of the Kanagawa factory in April 2011, energy
consumption per unit of area is halved due to energysaving measures such as an increase in the width of thefilm produced, increased speed of the production line,
and rigorous recycling of the steam generated in the
production process.
We aim to reduce our energy consumption further
by “horizontally” executing similar energy-saving measures at the production line for a material used in flat
panel displays that is planned to start operating in
December 2012, and at Production Line 8, Factory 4 of
Fujifilm Kyushu.
Another energy-saving measure is cogeneration at
the electricity generating stations of our six main domestic
factories. A cogeneration system is a system supplying
both electricity and heat, in which heat resulting fromelectricity generation is captured in the form of steam or
hot water. The system has been in operation since the1960s. Starting in 2003, we have made a gradual shift in
the fuel used in the system from heavy fuel oil to naturalgas, thereby also reducing CO2 emissions.

With regard to domestic office-work-related energysaving measures, a joint team from Fujifilm and Fuji
Xerox has reduced the lighting and heating costs at research facilities and office buildings as well as theamount of fuel used for company cars.
To reduce lighting and heating costs, energy-saving
measures have been examined mainly for air conditioning
and lighting (a large part of energy consumption in theoffice buildings). These are implemented as part of theenvironmental rules that apply to all offices in the Group.
As for the air conditioning system, it has been confirmed that the temperature does not rapidly fall with thesystem’s heaters turned off in the winter in the Roppongi
headquarters building, which has a high-performance insulation system. A large amount of energy is therefore savedby turning off the air conditioners outside of business hours,
and the same measure is horizontally executed in otherbuildings with a high-performance insulation system.
Lighting methods were also reexamined and a taskambient lighting system with LED task lights was adopted.
Starting with the Roppongi headquarters building, thesystem was installed in the office buildings, which led toa more than 10% reduction in electricity use.
With regard to company cars, a program for safe,
environmentally friendly driving is promoted to improvefuel efficiency and reduce the number of cars. The program is being implemented in cooperation with a crosscompany team of vehicle managers from different Group
companies, and efforts are being made to reduce theamount of fuel used in the entire Group.

Masahiro Fukuoka
Senior Operations Manager
CSR Group, Corporate General
Administration Division
FUJIFILM Holdings
General Manager
Ecology and Quality
Management Division
FUJIFILM Corporation

VOICE
The role of a leading company
in future society

Mr. Takejiro Sueyoshi

Special Advisor
United Nations Environment Program
Finance Initiative in the Asia Pacific Region

As global warming steadily continues, time is limited forsolving the problem. Therefore, the key to solving it hinges
on the speed at which we can change society. The firstcapability required of a leading company is the ability tosend clear, socially influential messages and to show its commitment to them.
The second capability required is the ability to executeand realize such commitment through its operational activities. Mobilizing all of its Group companies, the Fujifilm
Group has already engaged in various activities and has
produced results. With environmental issues positioned
close to the core of business activities, a new model of theworld—one in which the environment, the economy, andsociety are tightly connected—can be built. The Fujifilm
Group is an industry leader that competes with other international companies on the world stage, and people will pay
attention to whether it can maintain its commitment tocontributing to the world.

FUJIFILM Holdings Corporation Sustainability Report 201117

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 4: Activities That Create a Sense of Unity

Part 4

Activities That Create a Sense of Unity

Coexisting withthe global environment
Activities involving workand lifestyle
To protect the global environment, each of us takes
action and we grow them into larger movements.
The sense of solidarity that emerges from suchactivities is a necessary factor for the sustainable
development of society.

In addition, with cooperation from employees ofFuji Xerox Osaka and ASUA Corporation, the developerof ReCoo, seminars on eco-driving were held at various
locations. The employees who participated in theseseminars commented that they became more motivatedto improve their driving techniques because such an
improvement was clearly shown to reduce fuel costs
and CO2 emissions, and that they became conscious of
eco-driving not only while they were working, but also
when they went out with their family.
We will continue to set concrete targets, assess theeffects, improve the vehicle management system, andcreate an environment in which employees can maintainand enhance their motivation.

Life and nature photo contest

Thinking about biodiversity with family
members through photography
Awareness of sustainability that spreads from the workplace to families
In order to truly realize sustainable development, it is important to train people so that they
not only can think by themselves about what they should do for the environment, but also
can take action and change the behavior of others around them. The Fujifilm Group has engaged in various activities for environmental protection from the standpoint of work andlifestyle, and environmentally conscious lifestyles are spreading from the workplace intofamilies. The environmental activities of the Fujifilm Group are characterized by encouraging
employees to participate in specific actions and events and offering opportunities to think
on one’s own, in addition to calling for CO2 emission reductions and biodiversity conservation.
We believe that encouraging ways of life that care about the planet leads to employees
having vibrant lives and eventually to improved enhancing quality of life throughout society.

Program for safe eco-driving

Eco-driving for commuting
Raising awareness through visualizing
fuel economy
The Fujifilm Group has been operating an eco-driving
program since 2008. In 2009, Fuji Xerox Osaka received
the President’s Award from the Environmental Restoration
and Conservation Agency for its Eco-Driving Contest. The
company developed by itself an environment in which its
employees can enjoy eco-driving, as seen in a contest
held within the company. As a result, the company succeeded in reducing, in 1 year, CO2 emissions by around180 tons, fuel costs by 20%, overall costs by approximately 11 million yen, and the number of accidents forwhich employees are responsible by a half. This example
shows that eco-driving has positive effects on the environment, business management, and safety.
To promote such a high-quality program for ecodriving nationwide, in August 2010 the Fujifilm Groupstarted a new program for safety and eco-driving, which
covers approximately 11,000 cars owned by employees

18

FUJIFILM Holdings Corporation Sustainability Report 2011

and used for their commute, and incorporates efforts toeradicate traffic accidents.
As the new program started, the Fujifilm Groupwas selected by the Environmental Restoration andConservation Agency as a model company for its investigative project on methods to reduce air pollution throughthe spread of eco-driving among general drivers. Becauseof this, the web service for supporting eco-driving, ReCoo,that had been developed as part of an energy conservation project under the Ministry of Economy, Trade, andIndustry was customized for use by the Fujifilm Group.
ReCoo is a service which shows a graph of fuel efficiency to the users once they enter their fueling data
and driving distancefrom a cellular phoneor a computer. This
enables them to see ata glance the effect of
eco-driving, which includes easy startingand early releasing ofParticipants eagerly learning about
the gas pedal.
eco-driving at the seminars

In 2010, the Fujifilm Group held a life and nature photo
contest as an awareness program about biodiversity
conservation, in which all its employees and their family
members could participate. A total of 1,093 photos
were submitted and were judged by Mr.Shin Yoshino, arenowned nature photographer in Japan, and President
Komori. The award ceremony was held in December
2010. All photographs were exhibited in the mini gallery
and foyer of the Fujifilm Square at our headquarters in“Tokyo Midtown”, Roppongi, which offered an opportunity for the general public as well as employees tothink about biodiversity.
The photograph is a medium that is appropriate for
capturing the moment of living things changing fromone state to another.
The photo contest offered an opportunity
for the photographers
to observe nature andliving things, which must
Grand prix winner: “Swans in love”
be protected for the
next generation, through direct contact with them, andto record precious moments experienced in nature andshare them with others. It also provided a chance forvisitors to understand the thoughts of the photographerswhen viewing their works. The purpose of the photo
contest was to encourage employees and their families
to think about biodiversity conservation through theseopportunities and make their experience a starting point
for further action.
Contest participants commented that the contest
provided opportunities to talk about living things andnature with family members, and that sharing the beautiful landscapes captured in the photographs with manyother people and the future generations would lead toprotection of this wonderful nature.
The Fujifilm Group will continue to actively engage
in environmental protection activities including activities
for biodiversity conservation, contribute to the development of photographic culture, and share the attractive
and wonderful world of photography.

Exhibition in the mini gallery in Fujifilm Eco-Products 2010 in the Fuji Xerox
Square (first floor of Tokyo Midtown in exhibition area
Roppongi where the Fujifilm Holdings
Headquarters are located)

VOICE
Continue outreach efforts toprotect the global environment

Mr. Jun Miyauchi

Chairman
Public Interest Incorporated Foundation
Associates of the Earth

In recent years, a declining birthrate combined with an aging
population has become a social issue in Japan. How many
children are there to take care of their elderly parents? How
will their family’s traditions as well as discussions about theirvarious experiences continue? I believe that Japan is at a critical moment when families are in jeopardy.
The cornerstone strength of the group one belongs isfocused on the individuals families, or in other words, protecting each families happiness to facilitate a healthy nation.

The reason for this is because the family is the smallest unit of
the group and the happiness of the family relates to the robust activities of the group. The wisdom and knowledge thathas been cultivated through experiences can be discussed,
considered and the traditions continued to create dreams for
tomorrow because of this type of environment.
The outreach efforts of the Fujifilm Group are excellent atturning the focus of their efforts to family, from the individual
to their families, society and its Group Companies by considering each individual to provide the sense of belonging illustrated in the title. As Japan has moved from a period of
growth to a period of maturity, the Fujifilm Group has recognized the necessity for higher quality rather than quantity. I
would like to see Japan “rejuvenated” through these efforts
considering “family happiness” as the quality of life, whichcannot be assigned a monetary value, by directing their actions
even more externally, rather than stopping within their own
Group Companies.

FUJIFILM Holdings Corporation Sustainability Report 201119

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 5: Human Resources Development and Its Exchange within Fujifilm Group

TOPICSPart 5

Human Resources Development and Its Exchange within Fujifilm Group
Symposium on production technology and Knowledge Festa 2010

Training people tostrengthen the overall abilityof the GroupTo create opportunities for vitalizing the Group andgenerating new ideas, Fujifilm regularly holds anevent for technical exchange in which various employees participate.
At the symposium on production technology held in
November 2010, a total of 1,000 people came together
from various divisions of Fujifilm and Group companies

Various efforts centering on reforming corporateawareness and culture, and increasing personnel
exchanges are being made by the Fujifilm Group to
realize its management plan.

Poster display area at the symposium
on production technology

Exhibition area of Fuji Xerox at
Knowledge Festa 2010of Fuji Xerox. There were poster and technical presentations on a basic theme so that all participants and notjust experts could understand. The participants could
experience the technologies through the devices displayed. This event created opportunities not only to
explain the various technologies comprehensively, butalso to convey the presenters’ concepts behind them.
In December, Knowledge Festa 2010 was held andaround 1,200 employees participated. The festival washeld for the fifth time, and the IH fusing technology—
Fuji Xerox’s original technology—and other technologies were explained in poster presentations preparedby employees about their research and development
work. Participants commented that they gained manyideas through researcher-level discussions. The festival
provided a good opportunity for generating synergy.

Training and communication programs for various organizational levels and departments
A variety of measures were taken in FY2010 to create synergy between Fujifilm(FF) andFuji Xerox(FX). Understanding the businesses of both FF and FX activities such as a campfor reformist leaders and a seminar on synergy were held. Furthermore, activities for personnel training and communication were held at various organizational levels and departments that included an event for technical exchange and a research seminar on design.

Extended personnel training and communication programs

The camp for reformist leaders (part ) andthe seminar on synergy (for young employees)
In 2010, the camp for reformist leaders (part , 175 participants) was held mainly for General Manager from Fujifilm
and Fuji Xerox. It was a place for the participants to havein-depth discussions on approaches to be taken in tackling
importance common issues for the Fujifilm Group and on
obstacles to realizing reforms. It also allowed participants
to contemplate, based on the discussions, reform issues
that each participant should work to resolve. A total ofeight reporting sessions were held for top management.
In addition, the seminar on synergy between Fujifilm
and Fuji Xerox, which was designed for mid-level

managers (leaders) and had been held throughout 2009,
was expanded. Also, a new seminar was held 6 times,
which was intended to give 144 young leaders aroundthe age of 30 from both companies an opportunity tocreate synergy for the Fujifilm Group and to improvetheir mindset.
As a result of these activities, general managers,
mid-level managers (leaders), and young leaders fromboth companies deepened their understanding of thecounterpart’s business. It is expected that opportunities for creating new business value and advancing
technologies will arise through increased interactions
between personnel.

Joint research seminar on design
Since 2006, the design divisions of Fujifilm and Fuji Xerox
have cooperatively held the Fujifilm-Fuji Xerox Joint
Research Seminar on Design for current students of artoriented universities and graduate schools. At the research seminar, would-be designers (students) anddesigners (trainers) from both companies hold a 6-day
camp and produce works on a given theme, thinking
together about, among other things, the definition ofdesign, important factors in producing good designs,
and necessary processes. The participants greatly appreciated the research seminar as they could hear directlyfrom designers about the mindset of professional designers, the design development processes undertaken
at the companies, and the difficulties faced and sense ofachievement felt by the companies’ in-house designers—
all topics which cannot be learned in school.
As administrative members and trainers from bothdivisions cooperatively plan, prepare, and administer

Personnel exchange
General Managers
Mr. Toshiya Banno

Fujifilm

Mid-level managers

General employees

20

FUJIFILM Holdings Corporation Sustainability Report 2011

Mutual assignment

Mid-level managers

General employees

Fuji Xerox

the research seminar, they have opportunities to mutually understand and share their organizational management guidelines, design guidelines, and design
processes. This produces a synergy effect and leads tothe creation of other joint project teams.
Also, newly employed designers who have participated in the joint research seminar understand theoperations and members of both divisions. In this way,
the research seminar contributes to generating a strong
sense of cooperation among the new designers andbroadens their perspective.

VOICE
Continuing to be a sociallyvaluable company

General Managers

Research seminar on design

Director of Strategy
Booz & Company Inc.

Generally speaking, organization’s activity toward its objectives forms rationality, which will creates unique culture,
custom, rule and values of its own. There are cases where
this rigidifies—in an unnoticeable way—the process of generating new ideas, which leads to unfavorable conditions forcreating new value. It is not rare, in large companies especially, that members become parts, and that such companies become introversive and cannot provide value tosociety. In other words, it becomes difficult for them tobecome a social asset.
Against this backdrop, it seems that the Fujifilm Group
has a unique business and culture, and is actively trying tocreate a new culture and new value with its large, vibrantGroup companies inspiring one another at both the employee and organizational level. It is expected that, besides
its activities at these levels, the Group will strive to resolve
social issues with its new operations and thus produce resultsthat realize its corporate principle, namely, enhancing
people’s quality of life.

FUJIFILM Holdings Corporation Sustainability Report 201121

Feature: Enhancing Quality of Life

Feature: Enhancing Quality of Life
Part 5: Human Resources Development and Its Exchange within Fujifilm Group

Okamoto (FF): What I would like to promote at the Overseas

Round table discussion on human resources exchange

Business Strategy Office at FF is systematization, which is one of

New corporate culture emerging
from human resources exchange

FX’s strengths. I want to further develop operational processes forlaunching a local corporation and for other actions, and to havethe resulting processes widely adopted. There are many opportunities to work overseas because FF is trying to increase the numberof local bases in emerging countries. To have young workers accumulate their overseas experiences, there should be more openLeft: Daisuke Inoue

Right: Hidenori Ishihara

application opportunities and more personnel exchanges.

term management planning, supply and demand adjustments,
decisions on export prices, and product planning, which are
handled by multiple departments at FX, are assigned to those incharge of the market in each country at FF. I work hard, think-

The Personnel Division of FUJIFILM Holdings held around table discussion on human resources exchange on June 29, 2011. The Fujifilm Group promotes active personnel exchanges in order to takeadvantage of the operational strengths of Fujifilm(FF) and Fuji Xerox (FX) and to improve the management foundation of the group. The discussantswere employees who had moved or were temporarily assigned to positions in a different Group
company to help realize these goals. From FF to FX,
and also from FX to FF, they candidly exchanged
opinions on their impressions of FF and FX, the possibilities for greater synergy, and recommendations
for expanding the personnel exchange programs.

ing that I can personally grow in this system. But I feel huge

Tashiro (FX): What is emphasized in manufacturing is produc-pressure, knowing that I am responsible for all these tasks.

ing high-quality products fast and at low cost. The technologies

Ishihara (FF): It seems that FX tends to conduct its business inrequired for this create a foundation that should be shared be-teams, whereas FF tends to assign work to individuals.

tween FF and FX. A question for the future is how each other’s

Okamoto (FF): At FX, operations are mapped, appropriatetechnologies can be used efficiently as a foundation.

mechanisms are in place for them, and the company’s mission is

Iwase (FX): At FX, I can propose many ideas for producing products

clearly defined. In contrast, there is a wide range of issues that FF

at low costs which are based on the experiences I gained at FF. Now

Participants in the round table discussion on human resources exchange

is dealing with. This is why it’s necessary to take advantage ofthat the organization has grown large, know-how is scattered

Hidenori Ishihara

Akira Tashiro

individuals’ experiences. Tackling challenges at FF, I have felt

around and is not rooted in the organization. It’s such a waste.

Service Business Planning Group
Medical System Business Div.
Healthcare Business Headquarters
FUJIFILM Corporation

ManagerMarking unit manufacturing engineering
Production Technology
Fuji Xerox Co.,Ltd.

great satisfaction as I have become able to do more things.

Hattori (FF): In the field of marketing, I feel that we currently need

Iwase (FX): To me, FX and FF are the same in that employees

to incorporate the strengths of FX into operations at FF. I think that

become able to work deeply and broadly, rather than deeply

know-how and base technology can be further developed by

Daisuke Inoue

Tomoki HattoriInternational Marketing Group
Medical Systems Business Div.
FUJIFILM Corporation

Digital Printing Business Group
Graphic Systems Business Div.
FUJIFILM Corporationand narrowly, by experiencing the frontiers in their specialized

continuing the personnel exchanges over a long period of time.

field and by engaging in their work with a wide perspective inThis will result in a strong synergy effect.

Kazuhito Iwase

Kosaku YoshimuraManagerMarking unit manufacturing engineering
Production Technology
Fuji Xerox Co.,Ltd.

Marking & Material Technology Group
Marking & Material Research andTechnology Dept.
Fuji Xerox Co.,Ltd.

a highly mapped out organization. For example, engineers canbe knowledgeable in finance as well as in engineering and canthink of ways to build a low-cost, efficient production line fromdifferent perspectives. I think this is very important.
Tashiro (FX): I am currently in a position at FX to direct myRina Okamoto

subordinates. I want them to become widely skilled, manager-

Overseas Business Strategy Office
Corporate Planning Div.
FUJIFILM Corporation

like workers, so I assign two or three tasks to one person andask him or her to work on them simultaneously, which is what
I experienced at FF. With a will to pursue the advantages of

A new corporate culture arising from thefusion of the two companies’ cultures

then we will propose a productspecialization and efficiency, workers have become aware ofor technology with practical use.

the importance of doing things deeply and broadly, which has

Yoshimura (FX): At FF, the sat-led to the effective development of human resources.

Yoshimura (FX): Many technological divisions at FF have a

isfaction I feel when I achieve a

top-down organization. A boss comes in and says, “Do this bygoal is tremendous. It would bethis deadline.” But FX has a bottom-up system: topics chosen

perfect if we can create a system

by team members are presented to a leader, or things start atthat is unique to the Fujifilm

the point of actual operation and move spirally upward. BothGroup that incorporates the ad-have their own advantages though.

vantages of both the top-down

Hattori (FF): In terms of sales, I used to have the impression

system and bottom-up systems.

synergy effect. I moved with the goal of significantly growingthat FF was more oriented toward a top-down organization

Tashiro (FX): We notice these differences in culture because of

the sales of medical-equipment-related services at FF.

than FX. But in the area of overseas

increased exchanges between the companies. We have all

Inoue (FF): The purpose of mymarketing, I see that FF actually uses

come to recognize that technical exchanges are beneficial to

move is to experience, in a con-a bottom-up system for negotiations

both companies. I feel that a new corporate culture is emerging

crete way, the overseas businesswith local distributors, so it responds

for the Fujifilm Group.

of FF, whose operations extend to

Possibilities beyond synergy:
utilizing each other’s strengths
Ishihara (FF): I think the fact that each person moves to the
Kazuhito Iwase

other company with a mission or purpose is increasing thethe entire world, and to turn theto situations flexibly.
Iwase (FX): In developing new technologies at FX, it is possible to move
Tomoki Hattori

22experiences into my strengths.

Approaches to work: teams vs. individuals

things in a bottom-up fashion with a

Inoue (FF): I am currently in charge of overseas marketing of

lot of freedom. If we can find a way,

medical

FUJIFILM Holdings Corporation Sustainability Report 2011

Further sharing of know-how andbase technology

equipment

and

film.

Activities

likemedium-Also, I intend to utilize the solution sales experiences I gained at
Rina Okamoto

Left: Kosaku Yoshimura

Right: Akira Tashiro

Increased and accelerated
human resource exchanges

Kouichi Suematsu

Corporate Vice President
General Manager of the Corporate
Personnel Division
FUJIFILM Holdings

The round table discussion on human resources exchange
has been held since 2008. As I heard the comments of thisyear’s discussants, I realized, once again, that the activities
for personnel development aimed at strengthening theoverall capability of the Group have indeed taken root.
FUJIFILM Holdings has conducted the exhange of humanresources, the camp for reformist leaders, and the seminaron synergy as priority human resource measures mainly intended to grow the operations of Fujifilm and Fuji Xerox. We
will continue to provide and promote various effective
mechanisms and opportunities to generate a new corporate
culture and realize synergy for creating new business.

FX in overseas operations at FF.

FUJIFILM Holdings Corporation Sustainability Report 201123

Consolidated Subsidiaries of FUJIFILM Holdings Corporation
The number of consolidated subsidiaries of FUJIFILM Holdings is 239 as of March 31, 2011.

FUJIFILM Corporation Group Companies

FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging
Solutions business (color films, digital cameras,
photofinishing equipment and color paper, chemicals and services for photofinishing) and Information
Solutions business (equipment and materials for
medical diagnostics and life science, equipment andmaterials for graphic arts, flat panel display materials, recording media, optical devices, electronicmaterials and inkjet materials).

Fuji Xerox Group Companies

Fuji Xerox Co., Ltd. and its group companies develop,
produce and market products in the Document
Solutions business (office copy machines/multifunction devices, printers, production systems andservices, paper, consumables and office services).

ReportRecovery Efforts by
the Fujifilm Groupafter the Great East
Japan Earthquake
Making use of the knowledge and know-howthat the Fujifilm Group has cultivated through ourbusiness, we are continuing to provide various
kinds of activities to support the recovery and reconstruction of areas stricken by the Great East
Japan Earthquake.

Effects of the Earthquake Disaster on Production Sites
and Offices, and Their Recovery Efforts…………… 26

Toyama Chemical Co., Ltd.

FUJIFILM Business Expert Corporation

Support Activities by the Fujifilm Group……… 27
Response to Requests from Society…………… 29

Toyama Chemical Co., Ltd. is creating pharmaceuticals
by concentrating its R&D in three areas: “anti-infectivearea”, “central nervous system and cardiology area”,
and “anti-inflammatory area”. Toyama Chemicalowns drugs such as “Synthetic penicillin agent” or“antibacterial agent”, as well as numerous drugs in
the development pipeline such as “anti-influenza
agent” and “treatment of alzheimer’s disease”.

A shared services company of Fujifilm Group in
Japan, which integrates the administrative,
human resource, insurance agency, indirect material purchasing and travel agency functions for
the Group companies.

http://www.fujifilmholdings.com/en/business/group/index.html

24

FUJIFILM Holdings Corporation Sustainability Report 2011

FUJIFILM Holdings Corporation Sustainability Report 201125

Report: Recovery Efforts by the Fujifilm Group after the Great East Japan Earthquake

ReportSupport Activities by the Fujifilm Group

Recovery Efforts by the Fujifilm Groupafter the Great East Japan Earthquake
Immediately after the earthquake, the entire Fujifilm Group responded to the earthquake disaster by
setting up the Disaster Response Headquarters under the Total Risk Management Committee chairedby the President. Group companies’ recovery efforts and support activities for disaster-stricken areas arereported in the following.

Effects of the Earthquake Disaster on Production
Sites and Offices, and Their Recovery Efforts
Immediately after the earthquake we set up the Disaster
Response Headquarters and, in cooperation with operational sites and Group companies, started confirming thesafety of the employees of the entire Group and collecting information on the damage suffered by the Group’s
companies, factories, customers, and suppliers.
Fortunately, the Group’s employees did not suffer
injury. Although buildings and equipment were damaged at some operational sites, through the efforts oflocal employees and recovery activities of the entire
Group, we were able to keep the impact of the earthquake on production activities to a minimum.
We also provided support to employees and their families, and made sure we continued receiving raw materials
and parts and maintained working distribution systems.
Although rolling blackouts were implemented in someparts of the service area of Tokyo Electric Power

Report: Recovery Efforts by the Fujifilm Group after the Great East Japan Earthquake

Company, we continued production through production rearrangement and using generators at the Fujifilm
Kanagawa Factory and Fujinomiya Factory which arelocated in the service area. As for the procurement of
raw materials and parts, some operational sites did notreceive a sufficient supply of parts and therefore temporarily stopped production, but they were able to resume
production in early April. We will reexamine our response
to risks associated with the procurement of parts andput appropriate measures in place.
As to the FUJIFILM Finechemicals Hirono Factory,
which was in the recommended evacuation area aroundthe Fukushima Daini Nuclear Power Plant, the workers
were allowed to enter the factory after the status of thearea had been changed to “area designated for emergency evacuation preparation” on April 22, and they
have engaged in recovery activities since April 27.

As the Fujifilm Group, FUJIFILM Corporation and Fuji
Xerox jointly provided 300 million yen immediately after
the earthquake to support the disaster-stricken areas. In
addition, we provided 530 million yen’s worth of support products including 10 ultrasonic medical diagnostic
imaging systems (FAZONE M), 1 million anti-dust/virus
masks (“AllerCatcher”), and antibacterial agents for
adults and children.

Domestic group companies provided customers
with necessities such as water, rice, other foodstuffs,
and blankets, as well as special repair services.
We received not only messages expressing support
from overseas companies and customers, but alsofinancial contributions from overseas companies
and their employees.

FUJIFILM Corporation

best way to clean up photos. Thirty employees participating in
the project took turns and made a total of 80 trips to disasterareas to instruct people in cleaning up damaged photos. At
the same time, we prepared a photo clean-up kit consisting ofa well-balanced set of tools that are effective for cleaning
photos. Kits were sent to more than 40 disaster areas.
While we are supporting
the photo clean-up activities inthe disaster areas, other volunteer groups have also started
trying to do photo clean-up
work outside the disaster areas Giving instructions on cleaning
because little progress has photos in Yokkaichi-shi
been made in some areas due to a lack of manpower. The
Photo Rescue Project has now expanded the range of its
activities by, for example, providing know-how or photoclean-up kits to these volunteer groups.
We also held a photo clean-up volunteer project at the
Kanagawa Factory Ashigara Site for about one month from
June 25 in which employees of the Fujifilm Group and theirfamilies, as well as former employees, participated. A totalof 1,500 people took part in cleaning up more than
170,000 photos from areas with a number of damaged
photos, and returned the cleaned photos to them.
The project has become increasingly active to save as
many photos as possible, as the damage deteriorates
them day by day.

Photo Rescue Project
Fujifilm is supporting efforts to restore people’s damaged
photos through its Photo Rescue Project, which aims to
restore photos and photo albums that have been damaged by water and mud from the tsunami, helping toprotect people’s precious memories. The project was
launched in answer to an inquiry about the role of Fujifilm,
a company that cherishes photographic culture.

Investigating a restoration method by soaking photos in muddy water

Restarting the Production Line for the FinePix X100 Digital Camera
FinePix X100 is a high-end compact digital camera for
professional photographers and photo enthusiasts which
is designed to invoke the joy of taking pictures.
The digital camera has been well received by many customers. It features not only the world’s first hybrid viewfinder(which captured attention when its development was firstannounced in September 2010), but also breathtakingly
high image quality that surpasses that produced by singlelens reflex cameras, and its sophisticated design which recreates the stylistic beauty of a film camera.
The camera is produced at FUJIFILM Digital Techno
located in Yamato-cho, Kurokawa-gun, Miyagi Prefecture.
The production line for the camera was stopped on March
11 due to the Great East Japan Earthquake, just 6 days
after the product launch.
Driven by a desire to do everything they could to deliver the products as early as possible to customers who

26

FUJIFILM Holdings Corporation Sustainability Report 2011were waiting to purchase them, the employees gatheredat the factory, voluntarily contacting each other evenwhen utility services has not yet been recovered in theirhomes. They worked tirelessly to restart the production
line, removing debris, picking up usable parts, and moving machines and equipment by hand. As a result, production was resumed only 10 days after the earthquake.

The cross-department project started on March 24 withthe publication of a photo restoration method on thecompany’s website, and a group of quality control specialists at the Kanagawa Factory began investigating methods
to restore damaged photos. When project members visiteda disaster-stricken area in Miyagi Prefecture in early April, avictim of the disaster told them, “Houses can be washedaway; memories cannot. But even memories fade withtime. Pictures give us the strength to stand up again.”
These words brought home the importance of restoring
photos, and the project picked
up steam.
Since the earthquake, Fujifilm
has received a number of inquiries from local governments inthe disaster areas, volunteer
Activities in Minami-Sanrikugroups, and individuals about the cho in the disaster area

Photo clean-up volunteer project
held at the Fujifilm Kanagawa
Factory Ashigara Site

FUJIFILM Holdings Corporation Sustainability Report 201127

Report: Recovery Efforts by the Fujifilm Group after the Great East Japan Earthquake

Fuji Xerox

Fujifilm Medical Systems Business Division,
FUJIFILM Medical

Supporting Disaster Recovery
in Cooperation with NGOs

Activities to Support Clinics
The Fujifilm Medical Systems Business Division collaborated with
FUJIFILM Medical, a group company, and supported medical activities
in disaster-stricken areas by lending vehicles equipped with an X-ray
diagnostic imaging system, biochemical testing equipment that makes
blood testing simple, and the compact, portable ultrasonic diagnostic
system FAZONE.
FUJIFILM Medical also secured the supply of consumables such as
medical X-ray film and recovered various systems at medical facilities
immediately after the earthquake.

Portable ultrasonic diagnostic imaging system FAZONE
M/Brain at a clinic in a disaster-stricken area

Fujifilm Consumer Sales Division
Visiting Customers to Offer Necessities
Immediately after the earthquake, employees from the Consumer
Sales Division, Tohoku Satellite surveyed damage suffered by customers such as photo studios and visited them to offer necessities including water and canned food. We have continued to build a cooperative
relationship with them by providing goods to support their recovery
and by asking them to become agents in our effort to restore generalcustomers’ damaged photos.

Report: Recovery Efforts by the Fujifilm Group after the Great East Japan Earthquake

Fuji Xerox is actively supporting the recovery and reconstruction efforts taking place in the disaster areas following the Great East Japan Earthquake, working together
with NGOs that promote such activities with various experience and professional knowledge.
Swift recovery and reconstruction in these areas
requires support activities that are tailored to local
conditions and are concretely effective. Recognizing
the importance of communicating closely with thedisaster areas, understanding the situation there,organizing information on things needed, and prioritizing actions to be taken, we are supporting afflictedpeople in cooperation with an NPO, Japan Platform.

We provide, free of charge, multifunction devices,
production printers, consumables like toners and paper,and maintenance services to meet the needs for massprinting of various documents such as evacuation site
operation manuals, information fliers distributed in
temporary housing facilities, and printed materials forsharing information among community members.
We are also collaborating with another NPO, Civic
Force, to send employees who volunteer to help drive recovery and restoration. This collaboration enables us toprovide physical support that meets local needs, whichmakes appropriate contributions. The employees who
volunteer can use the company’s social service leave program and receive the financial support necessary for theiractivities. In July, 221 newly-hired employees for 2011
participated in a volunteer activity to support the reconstruction of Kesennuma-shi in Miyagi Prefecture.

Response to Requests from Society
Employees from the Tohoku Satellite and necessities offeredin support

Group Measures for Handling Demand and Supply of Electricity in the Summer
FUJIFILM Logistics
Responding Promptly to Eliminate Scarcity in the
Disaster-Stricken Areas
Immediately after the earthquake, recognizing that the distribution of
goods would be key to recovery, FUJIFILM Logistics promptly prepareda system for sorting and transporting goods, collaborating with Group
companies and subcontractors. As well as sending supporting goods,
parts for equipment repair, and consumables to the disaster areas, we
cooperated with FUJIFILM RI Pharma and put rigorous measures inplace to prevent products from being contaminated with radioactivity.

Employees inspecting for radioactivity contamination

Toyama Chemical
Providing Pharmaceutical Products to the Japan
Medical Association
To contribute to medical support for disaster victims, we provided antibacterial agents for adults and children to the Japan Medical Association
and regional medical associations. We were able to deliver the products
quickly by relevant departments collaborating and promptly arranging
for shipping and transportation.
Antibacterial agents for adults and children

28

FUJIFILM Holdings Corporation Sustainability Report 2011

Following the scheme for jointly limiting electricity use,which was introduced by the Ministry of Economy, Tradeand Industry as an energy conservation measure for thesummer period, 15 of the Fujifilm production facilities
and other sites that consumed large amounts of electricity and were located in the service area of the Tokyo
Electric Power Company were divided into groups, andefforts were made to reduce peak electricity demand.
For example, the amount of electricity purchased fromthe power company was reduced by raising the utilization rate of the natural gas cogeneration system that
had already been installed at the Kanagawa Factory
Ashigara and Odawara Sites and the Fujinomiya Factory.
Also, electricity consumption of the entire Group wasleveled by utilizing the large-capacity sodium-sulfur batteries installed at the Advanced Research Laboratories
and by releasing electricity stored during the nighttime
according to plan.
In order to have real-time information on electricity
consumption and use it for timely energy-saving actions,a system for measuring and monitoring electricity consumption was installed at 11 sites which accounted for
95% of the Group’s electricity consumption. Various
other energy-saving measures were taken such as turning off outdoor advertisement signs in the service areaof the power company, suspending the use of lighting
and air conditioning systems at offices, production facilities, and research and development centers, and installing LED lighting stands. In addition, the theme of ICE
Challenge, an anti-global-warming activity involving all
employees of the Fujifilm Group and their families, wasset as energy conservation and all made efforts to saveenergy. We also encouraged others to use less electricity
through television commercials and by making energysaving tools publicly available on our website.

Screenshot of the system for measuring andmonitoring electricity consumption

FUJIFILM Holdings Corporation Sustainability Report 201129

Report: Recovery Efforts by the Fujifilm Group after the Great East Japan Earthquake

Responding to Radioactivity Issues
FUJIFILM RI Pharma
Using our abundant knowledge on
radioactivity for support activities
Since its establishment in 1968, FUJIFILM RI Pharma has
engaged in the research and development, production,and sale of radiopharmaceuticals that are useful for diagnosing various diseases, determining treatment plans,
and judging prognosis. With regard to the accident at the
Fukushima Daiichi Nuclear Power Plant caused by theGreat East Japan Earthquake, we have conducted tests
for radioactivity contamination, clean-ups of radioactive
substances, and seminars on radioactivity, responding
swiftly to demands from Group companies and local
governments. Going beyond what is required of a company, we are engaged in support activities tightly embedded in local communities.
In addition, responding to a request from the Ministryof Education, Culture, Sports, Science and Technology,
employees from the Chiba Office analyzed data on radioactivity and sampled soil in Fukushima Prefecture.

Testing and Clean-up Together withan Entire Town
From the end of April through early June in 2011, employees from the Chiba Office went every week to the
FUJIFILM Finechemicals Hirono Factory located in Hironomachi, Futaba-gun, Fukushima Prefecture and cleaned up
the factory until zero radioactivity contamination was
confirmed. At the same time, together with the Ministryof Economy, Trade and Industry, the Ministry of Education,
Culture, Sports, Science and Technology, and the town
Hirono-machi, they collected data on contamination in
the town and held information sessions on radioactivity.

Sugio Kawauchi (left)
Radiation Protection Supervisor
Environment Management Group Leader
Management Dept. Chiba Plant
FUJIFILM RI Pharma Co., Ltd.

30

FUJIFILM Holdings Corporation Sustainability Report 2011

Lecture for residents of Hirono-machi held at Hirono-machi Health Center(Hirono-machi, Futaba-gun, Fukushima Prefecture)“Since the accident, we have been flooded by a variety
of information on radioactivity, but it is most important to
act with correct knowledge. Also, to remove radioactivity
which cannot be perceived by our five senses, it is essential
to act based on not only knowledge, but also actual measurements taken at the sites and judgment about the measurement environment,” says Fumio Okazaki, Corporate
Vice President and General Manager of Chiba Plant. In
Hirono-machi, we have analyzed data on residual radioactive
substances in soil, water, weeds, vegetables, and tea leaves.
Also, we discussed clean-up methods and measurement results at 4 seminars held in the town, as well as provided
information on radioactive substances in Sanmu-shi, where
the Chiba Office is located, and various other locations.
“It will be great if clean-up activities spread to otherareas, learning from the experiences of Hirono-machi as amodel case. I hope the towns will become safe for people
to live in as early as possible,” says Okazaki. Utilizing its
technology and knowledge, Fujifilm RI Pharma will continue to provide support for reconstruction efforts.

Fumio Okazaki (center)
Corporate Vice President
General Manager
Chiba Plant
FUJIFILM RI Pharma Co., Ltd.

Achievements in CSR
Priority Areas
In this section, we introduce highlights of the CSR
activities in 2010 that the Fujifilm Group has
strived at in order to help achieve our management targets. We also summarize the CSR activities of overseas Group companies.

The Fujifilm Group’s Medium-Term CSR Plan…… 32
Climate Change Measures… ………………… 34
Promotion of Design for Environment (DfE)…… 36
Biodiversity Conservation……………………… 38
Management of Chemical Substances… …… 40
Social Contribution Activities… ……………… 42
Management System…………………………… 46
CSR Activities Overseas………………………… 50

Noboru Higuchi (right)
Director, Corporate Vice President
General Manager
Production Engineering & Development Dept.
FUJIFILM Fine Chemical Co., Ltd.

FUJIFILM Holdings Corporation Sustainability Report 201131

Achievements in CSR Priority Areas

Achievements in CSR Priority Areas

The Fujifilm Group’s Medium-Term CSR Plan

Promoting CSR through Increased Cooperation within
the Fujifilm Group

Overview of the medium-term CSR plan
Priority Issues
1. Promotion of anti-global
warming measures

The Fujifilm Group examines issues involving CSR from the perspectives of both a corporation and stakeholders, and promotes CSR activities through specifying priority areas and deciding concrete measures.

Led by the holding company FUJIFILM Holdings, theFujifilm Group has strengthened the Group’s strategic
management and governance system for Groupmanagement and conducts business as a Group that makes
clear social contributions. When shifting to a holding
company system, we created a system for promoting
CSR activities and specified various CSR policies such as
our Green Policy (Environmental Policy) and Social
Contribution Policy (see p. 46). These policies clarify theGroup’s CSR principles and values so that all employees
can contribute to CSR activities. Building on the creationof the CSR system, we will tighten the link between CSR
activities and our business, aiming toward achieving ourmanagement goals while fulfilling CSR and attaining
sustainable growth together with society.

The Fujifilm Group’s CSR issues are defined by (1) thesignificance of each issue to the Group and (2) the assessment of compliance with laws, regulations, social expectations and demands. These are reflected into planningby identifying priority issues as below.

High Materiality: Medium

Materiality: HighSocial expectations
and requests

Social and culturalcontribution

Biodiversity

Voluntary andindustrial criteria

Climate change
Information disclosureand dialogue

Objective evaluationof CSR activities

Human
resourcesdevelopment

CSR-oriented
procurement

Quality and safety

Enhancement ofinternal control
Occupational safety
and health

Human rights andemployment

Low

CSR to support the achievement of management targets(since April 2010)

Establishing a CSR activity system following
the shift to a holding company structure(October 2006 to March 2010)2004

Materiality: Low
Low

1980

Influence on the Fujifilm Group2010
Rebuilding
corporate structureReand
an growth strategies
2008:
200 Toyama Chemical Co., Ltd.
became a consolidated subsidiary
2006:
200 Shifted to a holding company structure

2001: Fuji Xerox became a consolidated subsidiary

Expanding overseas
bases/Progress of digitization
verseas bas
bases/P
estabtablished
1962: Fuji Xerox was establishedoverseas markets
Diversificationn of busine
business/Expanding ov
Producing photographic
ic film dom
domestically/Establishing a ddomestic sales network
1934: Fuji Photo Film Co., Ltd. was established

32

FUJIFILM Holdings Corporation Sustainability Report 2011

* Kanagawa factory (Odawara and Ashigara), Fujinomiya factory, Yoshida-minami factory, FUJIFILM
Opto Materials, FUJIFILM Electronic Materials, and FUJIFILM Finechemicals Hiratsuka factory

Achieve businessgrowth and reduce
environmental
impact, and aim tofurther improve CSR
brand value.

3. Improvement in chemical
substances management- Provision and disclosure of information on a product’s chemical substance- Promotion and participation in activities to communicate and create mechanisms
for information on chemical substances that crosses industries

4. Promotion of social contribution activities
linked with main business- Begin reviewing plans for research and human resource development- Provision of educational materials for partially-sighted children using
the printing business5. Quality improvement in compliance andrisk management for the entire Group- P romotion of the Global Code of Conduct and risk management activities
including information security- Enhancement of a compliance system for the laws and regulationsof foreign countries- CSR procurement in cooperation with vendors, using the Self-Check Sheet

Materiality: HighStarted the
medium-term managementemplan VISIONION 75 toward the “Second Foundation”

1934

Effective use of resources - Cross-site efforts for producing valuable products from waste oil and reducing
waste disposal (7 factories*)

Compliance

The Fujiﬁlm Group’s history and CSR activities after the shift to a holding company structure1950

2. Promotion of Design for Environment (DfE) - Improvement of awareness for an environmental consciousness by revising theGoal Setting Sheet for Design for Environment (DfE)-Survey the degree of awareness for Design for Environment (DfE)

Biodiversity conservation - Confirmation of the effect on the eco-system by investigating land usage at ourdomestic and overseas sites- Expansion of Design for Environment (DfE) with additional evaluation items forbiodiversity conservation- Awareness program for employees and their families implemented across the
Fujifilm Group

Materiality of priority CSR issues

External evaluation

A CSR system that supports the achievement ofmanagement goals for the Group as a whole

Promote CSR that
support theachievement ofmanagement issues
by strengthening
cooperation between
the Fujifilm Groupbusiness companies.

Progress Made (as of 2010)- Promotion of cross-group projects linked with energy cost reduction(efforts for energy-saving technologies at each site, horizontal deployment, etc.)- Promotion of a green lifestyle in the workplace and home, using a CO2
visualization tool under the awareness project entitled “ICE Project”(CO2 emissions reduced by approximately 800 tons)

High

Medium-term CSR plan for achieving
sustainable development
At FUJIFILM Holdings, since 2010, we have been implementing our medium-term CSR plan of promotional
policies and priorities in efforts to achieve the objectives set out in our Management Plan. The mediumterm CSR plan aims at achieving both business growthand environmental impact reduction as well as increasing the brand value of our Group companies throughpromoting CSR. The plan is based on increased cooperation between the Group companies, and we arecommitted to the three promotion policies and fivepriorities established. Our CSR activities aimed at contributing to the achievement of our management targets have been steadily making progress. In 2010, we
addressed our priority issues with actions linked to ourbusiness, for example, by promoting anti-global warming measures and the environmental advantages of our
products, through efforts to develop energy-saving
technologies at each site and subsequent horizontal
deployment of the results.

VOICE
Develop a target based on
overall CSR plans

Mr. Hiroshi Ishida

Executive Director
Caux Round Table – Japan

Efforts to achieve CSR management by developing
and steadily implementing a medium-term CSR plan
last year are commendable. For that reason alone,
clearly outlining directions and activities in the threeyear medium-term CSR plan roadmap will further increase transparency.
The Fujifilm Group will play a part that will transform social structures by being one step ahead of thecurve. My hope is that Fujifilm will continue to create
new values by focusing on long-term perspectives andbe a company that engages the stakeholders.

FUJIFILM Holdings Corporation Sustainability Report 201133

Achievements in CSR Priority Areas

Achievements in CSR Priority Areas

Climate Change Measures

High environmental quality contributing to customer
satisfaction and reduced stress on the environment
We aim to satisfy each of our customers and attain sustainable development in our companies and society
by achieving high environmental quality in our products, services, and business activities.

The Fujifilm Group’s long-term goal for
anti-global warming measures

Anti-global warming activities that
employees introduce at home

In April 2010, the Fujifilm Group set its long-term goal
to reduce CO2 emissions by 30% by 2020 (relative tothe 2005 level) for the entire life cycle of its products.
Efforts to reduce CO2 emissions from corporate activities
are not limited to business operations, but are extended
to the entire life cycle of the products and services (fromthe procurement of raw materials to the production,transportation, use, and disposal of the products). We
will reduce CO2 emissions to less than 3.525 million tons
per year by 2020 from 5.049 million tons per year in2005 (the base year).

Since 2008, Fujifilm has engaged in the ICE* project.
The project is for the employees of Fujifilm and its Group
companies and their family members, and aims to
reduce CO2 emissions both in the workplace and at
home. The project encourages their participation in theMillion People’s Candle Night in which each participantsuggests a concrete way to reduce CO2 emissions andraises awareness. We expect individual participants inthe project to become interested in issues for protecting
the global environment such as global warming andincrease their environmental awareness by receiving
information on environmental issues daily through the
project activities.
In the workplace, the project promoted CO2 emission
reductions in a wider range of activities and raised
environmental awareness by extending, in 2010, thecoverage of the program for safe eco-driving (see p. 18)
to include not only company vehicles, but also the carsthat employees use for commuting. For employees’
homes, a campaign, the ICE Challenge, was held for
employees and their family members for the 3-month
period between July and September. The campaign encouraged employees and their family members to become strongly interested in the global environment andto make their individual lifestyles environmentallyfriendly. In 2010, the amount of CO2 emissions reduced
reached around 800 tons. In 2011, in response to thecountry’s critical situation regarding the electricity supply, the activities focused on energy conservation efforts
to curb households’ total electricity consumption andpeak electricity demand during the summer.
At Fujifilm, we believe that activities such as thesecarried out by each and every employee will contributeto building a sustainable society.

Actual performance of the
Fujifilm Group in 2005 (base year)
Fujifilm and its Group companies
Fuji Xerox

Fujifilm and its Group companies
Fuji Xerox

CO2 (kt-CO2/year)
2,000

1,828

1,000

CO2 (kt-CO2/year)

Total stress on the environment:
5,049 (kt-CO2/year)

1,487

1,500

Goal of the Fujifilm Group for 2020
(target year)

2,000

1,634
1,500

139

1,000

30% reduction(relative to 2005)

1,112

1,458

Total stress on the environment:
3,525 (kt-CO2/year)

929

1,200

1,319

tat

30
371

138
138

Tra
n

spo
r

0

ion

99

401

Dis
pos
al

140
283

Use

434

ent

257

423

830

500

tio
n

ion

257

em

n
tio

Tra
n

spo
r

tat

ent
em

Pro
duc

973

Pro
duc

168

0

Pro
cur

181
184

Pro
cur

370

Use
Dis
pos
al

365

500

CO2 emissions in 2010
(for the entire life cycle of products and services)
The quantity of output produced in 2010 was larger
than that in 2005 (the base year) due to corporate efforts
and the recovering economy. As a result, we were notable to avoid an increase in CO2 emissions from theprocurement of raw materials and the transportation of
the products, but we were able to reduce CO2 emissions
from the production of the products by promoting energy-saving measures and other factors. Also, despite increased product sales, we were successful in reducing
CO2 emissions from the use of our products as we developed hybrid machines with low power consumption.
For details on CO2 emissions in 2010 and core measures for
reducing CO2 emissions, please see p.62.

34

FUJIFILM Holdings Corporation Sustainability Report 2011

* ICE: Ideas for a Cool Earth

Significantly reducing CO2 emissions with
IH fusing technology
Fuji Xerox has developed its original IH (induction heating) fusing technology which dramatically decreases thetime for office copiers and multifunction devices to startup or to resume from the energy-saving mode. The
company replaced halogen lamps —the traditional heatsource for fixing the toner onto paper— to IH. Also, a thincopper film, which can heat up easily, is used as heatgenerator. As a result, the start-up time of the fusing
device was reduced from approximately 40 to 3 seconds,
fastest in the world. The EA-Eco toner, which fixes onto
paper at about 20 degrees Celsius lower, also contributes
to the drastic reduction in start-up time. This rapid
heating not only increases convenience, but also saves asignificant amount of energy as it no longer requires
preheating in the standby or energy-saving mode.
Besides the IH fusing technology, various othertechnologies unique to Fuji Xerox are used to reduceenergy consumption, as seen in the adoption of highluminosity white LED for the light source for image
scanning. As a culmination of these technologies, 11
models of 8 product lines were released in 2010.
The reduction in power consumption realized by
the printers and multifunction devices sold by Fuji Xerox
in 2010 is 1.06 million tons
CO2 equivalent.* Thus, wewill continue to strive in our
research and development
efforts to reduce CO2 emissions in the use phase of the
product life cycle.

on the control panel of the device or a computer screen.
Also, using information on electricity use from the power
distribution board, the system can visualize the power
consumption of other companies’ products, lighting
equipment, computers, and the office as a whole.
The system’s capability to visualize CO2 emissions
raises environmental awareness and promotes reductions in printing costs and energy consumption.

Screen showing a personal eco level

Structure of the Environmental Burden Monitoring System
1. Data calculation
Collectionof logs

2. Analysis

3. Visualization

Analysis

Display on the control
panel of hybrid machines

Visualization
modulePrintingmmachines
Job logs

Data calculation

AnalysismoduleUser

Data calculation
moduleEnvironmental
Burden Monitoring
SystemEnergyconsumption data
for the office

Display on the PCs ofeach user and administrators
Administrator

Creation of reports

Display of energypconsumption
in the office
Energyconsumption

Energyconsumption
data

Energyconsumption

ApeosPort-IV C5570/C4470* The comparison is based on the amount of electricity consumed for 5 years and is made against the
products of the same class sold in 2000.

Please visit the following website for details on IH fusing technology.
URL http://www.fujixerox.com/eng/company/technology/ih_fuser/	

Visualizing the CO2 emissions of each user
As mentioned above, Fuji Xerox has been implementing
measures to reduce CO2 emissions throughout the
product life cycle. We also place emphasis on the development of applications that contribute to CO2 emission
reductions at customers’ offices. As a result, we havedeveloped and released SE-BizObject Environmental
Burden Monitoring System, which visualizes the amountof CO2 emitted by printing with office printers or multifunction devices and by consuming electricity for lighting
or other purposes through power outlets.
The system uses the Fuji Xerox ApeosWare Management
Suite and enables users to see the amount of printing
done as well as the amount of CO2 emitted by themselves

VOICE
Responding to social needs andexpanding the boundaries

Mr. Takejiro Sueyoshi

Special Advisor
United Nations Environment Program FinanceInitiative in the Asia Pacific region

In order to tackle global-scale issues such as global
warming head-on, individual companies need to extend the boundaries of their perspective from themselves and their Group companies to the whole region
or society in which they operate. This is because an
optimal situation for an entire company is only partially
optimal from the standpoint of society or the world.
If that is the case, the environmental friendlinessof products or services is realized only after they correctly reflect social needs. As people’s values changed
significantly in Japan, especially after the earthquake
disaster, the companies that will grow in the future
are ones that quickly extend such boundaries and listen to the true voices of society.

FUJIFILM Holdings Corporation Sustainability Report 201135

Achievements in CSR Priority Areas

Achievements in CSR Priority Areas

Promotion of Design for Environment (DfE)

Analyzing and Evaluating Environmental Burden
throughout the Entire Product Cycle

Closed-loop recycling of scrap aluminum
Fujifilm Yoshida-Minami Factory
Scrapped PS plates (scrap aluminum)

Manufacturingof PS plates

To protect the global environment, we must not only reduce the environmental burden caused by our
product production processes, but also analyze and assess this environmental burden throughout theentire product cycle, from planning to disposal.

The basic concepts of Design for Environment
When designing new products and upgrading existingones, the Fujifilm Group strives to reduce environmental
burden by following its “Basic Rules for Design forEnvironment (DfE).” Environmental goals that take
into consideration the product’s total life cycle are set atthe early stages of product development, from the perspectives of the 3R (reduce, reuse, and recycle) concept,
chemical substances contained, resources used, energy
consumption, safety, compliance and other factors.
When development is completed the degree of achievement of those goals is examined. Products that do notmeet standards of environmental quality are notcommercialized. In line with the “LCA Operational
Procedures,” we also conduct life cycle assessments ofthe environmental impact of our products, from theprocurement, production, and distribution stages,
through to the use, disposal, and recycling stages, andanalyze their impact quantitatively and objectively.

Measures to conserve biodiversity
by reexamining the evaluation items
for Design for Environment
In order to raise awareness of the importance of setting
environmental quality objectives and clarify the effectiveness of environmentally friendly activities, in 2010,
we reexamined our evaluation items and revised theforms used during DfE. The revised content was proactively communicated to all employees by professionals
from every department tasked to promote DfE. We
will continue to use the revised forms to further
reduce environmental impact in the future.
Early in February 2010, we incorporated items andcommenced implementation of measures related to biodiversity conservation, an issue that is garnering attention
worldwide, into the “Basic Rules for DfE,” thus ensuringconsideration for the issue from the product design stage.
The Fujifilm Group conducts activities on an ongoing basis
to promote awareness and understanding of biodiversity
conservation among all employees.

Shipmentof PS plates

Reducing CO2 emissions by recycling
scrap aluminum
To reduce environmental burden, Fujifilm started recycling the raw material of PS and CTP plates, namely
aluminum, used in planographic printing, which aremain products in the company’s graphic systems business. The process for refining aluminum consumes alarge amount of electricity and thus emits large amountsof CO2. Therefore, Fujifilm established a closed-loop recycling system for aluminum that results during the
production process and which does not go into products, such as aluminum in samples and scrap aluminum.
In the production of PS plates, the use of ingots fromrecycled aluminum is expected to reduce CO2 emissions
by 63%. The aluminum recycling system became fully
operational in 2008 with cooperation from manufacturers of aluminum alloy and rolled aluminum. In 2010, theproportion of recycled aluminum used in PS plates
reached approximately 10%. The closed-loop recycling
reduced CO2 by about 120,000 tons from 2008 through2010. This is equivalent to two times the amount of CO2
emissions from the Yoshida-Minami Factory where PS
plates are produced.
Greenhouse gas emission rates by life cycle
Use and maintenance 3.0%
Disposal and recycling 0.5%
Distribution 2.8%
Production

12.7%
Greenhouse gas
emission rates

Raw materials procurement

Aluminum alloy
manufacturer

Rolled aluminum
manufacturer

Smelting, casting, recycled ingots

Aluminum coil (new and recycled ingots)

Aluminum refiner
New ingots

Reduction in CO2 emissions by approximately 120,000 tons
from 2008 to March 2010

Introducing a system that reduces environmental
burden generated by the printing process
In its development of the environmentally friendly
thermal CTP system, ECONEX, Fujifilm reexamined thedesigns with the aim of reducing environmental burden,
and based this reexamination on the concept of DfE
that encompasses the entire product life cycle. With regard
to the ECONEX XP Series thermal plates, raw material
obtained from closed-loop recycling (in the form of ingots)
is used at the raw material stage. At the use stage, theamount of developing solution required for refill has
been reduced by up to 40% due to our rapid-dispersion
development technology. At the disposal stage, the useof our XR-2000/5000 machines, which were developed
to reduce the amount of waste developing solution
produced, makes it possible to condense waste developing solution, which used to be incinerated, toone-eighth of i ts ori gi nal vol ume and to makethe remaining seven-eighths into reclaimed water
which can be put to effective use. Our XR-2000/5000
machines are highly rated as machines that contributeto reducing the amounts of final industrial waste
disposal of the newspaper printing and commercial
Scheme of the waste solution disposal process
Recycling reclaimed water contributes
to a significant reduction in the amountof waste disposal and toresource conservation

81.0%
Pump

Waste
developing
solution

Reclaimed water(approx. 7/8)
Automatic
discharge

Effective
resource use

Waste water
treatment/reuse
Disposal ofindustrial waste

FUJIFILM Holdings Corporation Sustainability Report 2011

Environmentally friendly compact LED printers,
launched under a new marketing strategy
In November 2010, under a new marketing strategy,
Fuji Xerox launched nine models of the new DocuPrint
series —A4 single function/multifunction printers—
including the DocuPrint CM205 b. The new series hasrealized class-leading levels of reduction in size/weight,
and has introduced new-generation environmentallyfriendly features.
It boasts Fuji Xerox’s renowned high-quality imaging while achieving lower cost by aiming for reduced
size and weight to the limit. The number of initiatives torealize the size reduction include: 1. employed a highresolution LED printhead that allows elimination of the
optical mechanism of a laser printer such as a polygon
mirror; 2. did not incorporate a main body frame while
ensuring sufficient rigidity; and 3. utilized common parts
so the number of parts can be reduced to an absolute
minimum. Furthermore, all parts, including a photoreceptor, adopted long-life design, eliminating the needfor parts replacement and space for servicing and maintenance. Equipped with the above features, this new
printer series has secured a cost advantage in a competitive growth market.
Since this market requires the same level of quick
response as in the IT home electronics market, manufacturing lead-time has been drastically reduced, as well as
the timely and highly efficient SCM framework was established not to miss out on sales opportunities. Overall
environmental impact has been reduced throughout thevalue chain not only by the product features such as increased energy efficiency and longer lifespan, but also
by the compact size and lightweight body that contribute to lower environmental impact during distribution.
Additionally, production time was reduced compared toearlier models by 44% forcolor printers and by 53%
for black-and-white printers.

XR-2000/5000
Condensed waste solution(approx. 1/8) (Industrial waste)

Incineration

Reduced industrial waste
Reduced CO2 emissions during transportationand incineration
Reduced disposal costs

36

printing industry. These machines also received theTechnological Development Incentive Award from theJapan Newspaper Publishers and Editors Association.
Moreover, the introduction of an LED laser into thethermal platesetters, Luxel PLATESETTER T-9900G, notonly decreases CO2 emissions at the use stage, but also
increases the life of the platesetters. Throughout the life
cycle of the product from raw materials to disposal, the
ECONEX XP Series contributes to reducing the environmental burden of the printing industry.

DocuPrint CM205 b, a new A4 color
multifunction printer

FUJIFILM Holdings Corporation Sustainability Report 201137

Achievements in CSR Priority Areas

Achievements in CSR Priority Areas

Biodiversity Conservation

Minimizing the Negative Impacts on Biodiversity that
Supports Our Life and Daily Activities
To realize a sustainable society, we must avoid or minimize negative impacts on biodiversity, which supports
our life and daily activities, in the areas of food, pharmaceutical products, energy, and disaster reduction.

Biodiversity guidelines aimed at passing on
the gifts of nature to future generations
Since its establishment, the Fujifilm Group has beenacutely aware that all of its business has benefited fromnature while at the same time impacting on it, and so
has engaged in various environmental protection activities based on the belief that environmental consciousness and environmental protection are at the core of ourcorporate activities. As part of our efforts, in June 2009,
we clarified our guidelines for cross-group efforts towardbiodiversity conservation and created “The Fujifilm
Group Basic Concepts and Action Guidelines for
Biodiversity Conservation” (hereafter “Guidelines for
Biodiversity”). Both within and outside the company, weare engaging in initiatives for preservation and maintenance of the ecosystem, which we humans enjoy today,
for future generations.

Fujiﬁlm Group Guidelines for Biodiversity
Basic concepts and action guidelines forbiodiversity conservation
Basic Concepts
In order to create a sustainable society, we have a responsibility to sincerely address serious problems currently facing us to eliminate negative legacies being passed on to
future generations.
Among these serious problems, including climatechange issues such as global warming is biodiversity loss
that is occurring at a critical speed due to destruction of
ecosystems and extinction of various living species.
Biodiversity provides us with food, medicine, and energy while reducing the risk of disasters. It is the very
foundation of our culture and art, supporting our life anddaily activities.
As the Fujifilm Group’s business activities are closely
related to biodiversity, it is our responsibility to avoid or
minimize negative impacts on it, by addressing its preservation and sustainable usage. In doing so, it is essential totake into consideration that we exist in a state of global
interdependence and keep an international perspective
when taking necessary actions.

38

FUJIFILM Holdings Corporation Sustainability Report 2011

Evaluation of the impacts of chemical
substances on the ecosystem from a broad,long-term perspective
To participate in international efforts for producing andusing chemical products while minimizing their risks toward people’s health and the environment, the Fujifilm
Group conducts its business with action guidelines that
advocate risk reduction through improved managementof chemical substances and the chemical content of
products. The Safety Evaluation Center plays an important role in this regard.
To conserve biodiversity, it is necessary to understand the effects of chemical substances on the ecosystem. The Center received a certificate of GLP* compliancefrom the former Ministry of International Trade andIndustry in 1986 and started tests to assess the ways inwhich chemical substances decomposed in the ecosystem

Action Guidelines
To avoid destruction of biodiversity
Biodiversity is the “web of life.” In business activities,
the Fujifilm Group avoids or minimizes negative impacts
on this web of life, and gives due consideration not tohave anything to do with destruction of the web.
To preserve biodiversity
In business activities, the Fujifilm Group strives to keep
the natural environment healthy and diverse, considering environmental preservation that reflects the naturaland social conditions of each local community.
To make best use of biodiversity
The Fujifilm Group adopts sustainable methods to use
biological resources for business activities, based on along-term point of view, in order to maintain biodiversity for future generations.
To act globally
The Fujifilm Group strives to recognize impacts on biodiversity to reduce environmental burdens in domestic
and overseas value chain frameworks when performing
business activities.
To meet social requirements
The Fujifilm Group complies with international laws andregulations regarding biodiversity, and values collaboration and harmony with public bodies, NPO/NGOs, andother companies.
To share information
The Fujifilm Group proactively discloses information on
its activities relating to biodiversity. The Fujifilm Groupalso makes efforts to raise employees’ awareness of
biodiversity issues to improve the quality and effectiveness of the Group’s activities for such issues.

or accumulated in organisms (carp). It has now accumulated a large amount of data from such tests. The Center
also received a certificate of GLP compliance from the
Ministry of the Environment in 2005, at which time it began testing the effects of chemicals on aquatic organisms(algae, daphnia, and fish) in the ecosystem and is currently
studying various impacts on the ecosystem. Furthermore,in order to conduct assessments from a long-term perspective, we are considering introducing chronic toxicity tests
that determine the propagation of aquatic organisms.
We will continue to contribute to the protection of
the ecosystem and biodiversity by assessing the effectsof the production and use of chemical substances on
the aquatic environment and other parts of the ecosystem from a broad, long-term perspective.
* Certificate of GLP (Good Laboratory Practice):
Standards established regarding the organization, facilities and equipment, procedures, etc.
that a testing facility should have in order to ensure the reliability of test results.

need for our active participation in this area. Judging
that we needed to reexamine our efforts in this area,
before fiscal 2010 we commissioned experts to make anassessment of our business from the standpoint of biodiversity conservation. The assessment revealed that we
did not completely understand the land usage at ourlarge-scale sites for production or product development.
In response, we investigated the land usage at our domestic and overseas production/product development
sites and checked for risks to biodiversity in fiscal 2010.
Fortunately, the assessment found no operation-relatedrisks that would disturb the ecosystem.
At the same time, it was suggested that we should
contribute to the restoration of regional biodiversity by
utilizing the land at our operation sites and use the assessment results to educate our employees. We are now
creating guidelines for land usage so that each site canactively promote the conservation of biodiversity. Also, toavoid risks and contribute to the restoration of biodiversity
from the standpoint of the entire supply chain, we areclarifying the actions to be taken toward biodiversity
conservation and will aim constantly to improve themwithin the existing environmental management system.

A test using daphnia

Scenes from an assessment at the Suzuka site

VOICE
We conduct a wide range of tests using aquatic organisms suchas algae and fish.
(The photo is of a fish tank.)

Seeing things ina broader perspective

Biodiversity-conscious land management
at production sites

Ms. Yumiko Tsuruda

While Fuji Xerox was previously aware of the importanceof biodiversity, its relevant activities were limited to requesting its paper suppliers to follow its rules on paper
procurement, complying with laws and regulations, andpreventing destructive impacts of deforestation on theecosystem, and the voluntary participation of employees
in activities to protect mountains near villages.
As the role of companies in conserving biodiversity
became clear through, for example, the introduction of
the Ministry of Environment’s Guidelines for Private
Sector Engagement in Biodiversity, we recognized the“The Nature Conservation” Chief Editor
The Nature Conservation Society of Japan

Pure water is one of the most important natural resource for the Fujifilm Group. Biodiversity supports theenvironment in which pure water is found. In terms ofenvironmental impacts of chemical substances, assessing the impact on aquatic organisms and maintaining
a viable habitat will lead to supporting the foundationof those regions natural ecosystems.
Fujifilm will revive the regions’ beautiful naturalenvironment by breaking away from the perspectiveof Biodiversity as simply risk management. I hope that
Fujifilm will communicate and provide this new value
as part of the region’s allure.

FUJIFILM Holdings Corporation Sustainability Report 201139

Achievements in CSR Priority Areas

Achievements in CSR Priority Areas

Management of Chemical Substances

Considering environmental impacts and the safety of our customers and employees, we pay scrupulous
attention to the management of chemical substances over the entire product life cycle, including thestages of production, use, and disposal.

Basic concepts of chemical
substances management
In order to protect the environment and ensure safety,
the Fujifilm Group rigorously manages chemical substances, declaring in its Green Policy (see p. 66) that it
ensures management of chemical substances that is one
step ahead and the chemical contents of its products,
and strives to reduce risks. We not only properly manage
the chemical substances used at the production stage toprevent them from being carelessly released into theenvironment, but also reduce risks by assessing thesafety of our employees at the production stage, thesafety of our customers at the use stage, and environmental impacts at the disposal stage.
Taking advantage of the knowledge and experiencethat we have accumulated as a chemical company, we
also actively contribute to society through various industry-wide efforts toward sound chemical management.

Assessing the safety of chemical substances,materials, and products at the Safety
Evaluation Center
At its Safety Evaluation Center, an internationally recognized, GLP*-compliant facility, Fujifilm comprehensively
evaluates the safety of various chemical substances, materials, and products that are developed or used.
Established in 1975, the Center ensures the safety of
products throughout their life cycle by conducting tests
on a wide range of safety issues involving the global environment or people’s health, at every phase from initialdevelopment to the preparation of products for market.
These tests are also conducted for chemical substancesused by Fujifilm and Group companies. The Center also
conducts tests commissioned by external organizations
such as government agencies and contributes to society
by properly functioning as a GLP facility.
In recent years, as business expands into the areas ofhigh performance materials and health care, we have
improved the technologies used in safety evaluations,which involve environmental impact testing, toxicity
screening, toxicity mechanism analysis, and forecasting
based on quantitative structure-activity relationships for
toxicity. We are taking full advantage of improvements insuch technologies in the development of safe products.

40

FUJIFILM Holdings Corporation Sustainability Report 2011

* Good Laboratory Practice (GLP): Standards established regarding the organization, facilities andequipment, procedures, etc. that a testing facility should have in order to ensure the reliability of test
results. For tests related to the Act on the Evaluation of Chemical Substances and Regulation of Their
Manufacture, the Safety Evaluation Center is certified for GLP compliance by the Ministry of Economy,
Trade, and Industry, the Ministry of Health, Labour, and Welfare, and the Ministry of the Environment.

Representative tests conducted at the Safety Evaluation Center
Purpose

Evaluation items

Development of safe
chemical substances

Toxicity screening (cytotoxicity test, gene expression
analysis, etc.); analysis of toxicity mechanisms ofchemical substances based on toxicokinetics
analysis; quantitative structure-activity relationships
for toxicity (QSAR)

Occupational safety

Ames test; chromosome aberration test; acutetoxicity test (oral, dermal); skin irritation test; skinsensitization test; explosiveness test

Product safety

Acute toxicity test (oral); skin irritation test; eyeirritation test; skin sensitization test; Ames test

Compliance with laws andregulations

Bio degradation test; bio concentration test;
partition coefficient test; Ames test; chromosome
aberration test; repeated dose toxicity test,
ecotoxicity test (algal growth inhibition test,
Daphnia acute immobilization test, fish acutetoxicity test)

Disclosure and provision of information on
chemical substances, participation indeveloping the framework
Fujifilm began offering JAMP MSDSplus and JAMP AIS,
a common data format recommended by JAMP (Joint
Article Management Promotion-consortium), a crossindustry organization, since 2008.
JAMP was established in 2006 to communicate information on chemical substances in products throughout
the supply chain. Fujifilm has been a member since theconsortium’s foundation and has been actively participating in the development and dissemination of theframework for smooth communication on a global scale.

In 2010, we started providing JAMP MSDSplus
through JAMP-IT, an information system established forthe purpose of communicating information on chemical
substances smoothly between companies.
We also expanded information on chemical substances disclosed in our website by revising MSDS
(Material Safety Data Sheets) of all our chemical products which conform to GHS (Globally Harmonized Systemof Classification and Labeling of Chemicals).
We will continue our efforts to ensure the highest
level of safety for chemical substances by participating
in development of the framework to communicate information throughout the supply chain while expanding
and improving the chemical substances information we
offer and disclose.

Strict chemical substances management
based on unified management standards
At Fuji Xerox, we strictly manage the use and storage ofchemical substances, taking into account both the work
environment and the natural environment. In 2008, we
Safety classification
Classification
category

Type ofmanagement

C0- Class 1 designatedchemical substances,
substances whose
production isprohibited, designatedtoxic substances,
substances whose use
is prohibited in the
production process
under internal
standards, etc.

Use prohibited

C1- Substances subject tovoluntary reduction- Class 1 monitored
chemical substances,hexavalent chromium,dichloromethane,
formaldehyde, etc.

Use canceled, or
reduced use or
emissions

C2

C3

C4

S
Webpage that presents the productsafety data sheet

Main criteria

Large effects onhuman health:strictness of laws
and regulations

Evaluating chemical substances management
to strengthen the chemical substancesmanagement system
Fuji Xerox audits chemical substances management at
its domestic and overseas sites for production or productdevelopment every 3 years. In 2010, 6 domestic production sites were audited; in 2011, 6 overseas production
sites are scheduled for audit.
Commissioned by the Corporate Audit Department,
personnel from the Environmental Management
Department as well as from each operation site conduct
an inspection of chemical substances management. This
joint audit system is intended to provide opportunities
for mutually identifying aspects that are preferable orare to be improved.
Based on the Rules for Management of Chemical
Substances, the evaluation items include whether thechemical substances management system is administeredand maintained properly, whether risks are assessed andreduced, and whether pipes are set above the groundand are double-layered. The audit results are reported tothe managers of the inspected site as well as the President
and other relevant Board Members and are utilized toenhance safety from a systemic standpoint.
Chemical substances management process- Group 1 designatedchemical substances,
IARC group I, internal
Sealed, or limited
management
group 1 mutagenic
substances, greenhousegases, etc.
- Acute toxicity, internalgroup 2 mutagenic
substances, internalrank sensitizing
Management
substances, etc.
based on risk
- Substances subject toassessment
environmental safety
laws and regulations(category 1 substances)- Substances subject toenvironmental safety
Generallaws and regulations
management(category 2 substances)
Substances (endocrine disruptors, etc.) withpotential risks in the absence of establishedlaws, regulations, and methods for evaluating
the degree of hazards

revised our “Rules for Management of Chemical Substances”
and unified the safety categorization of chemical substances so that we were able to manage them seamlessly
with Fujifilm. The “Rules for Management of Chemical
Substances” contain provisions on risk assessment forchemical substances, on the evaluation of environmental
risks and safety risks, and on accident response and risk
management. Moreover, chemical substances are managed in a uniform manner by Fuji Xerox and other Group
companies, both in Japan and overseas.

Planning
Preliminary survey
Checklist

Ensuring Sound Management of Chemical Substances forEnvironmental Protection and Safety

Audit
Audit reportCounter measures
Final report
Follow-up(From the chemical substances management audit bylaws)

Use of substitutes;
reduced use,emission, or
exposure

Product safety data sheet

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Achievements in CSR Priority Areas

Social Contribution Activities: Contributing through Our Main BusinessSocial Contribution that Responds Sincerely to
the Demands and Expectations of Society

Efforts towards the early detection, diagnosis, and treatment of cancer

We contribute to society through our business operations, cooperate with local communities as a
responsible corporate citizen, cultivate the minds of children who will lead the next generation,and promote the sustainable development of society.

Basic principles of social contribution activities
The Fujifilm Group contributes to society through its
business operations, actively gets involved in local communities, and pursues activities that contribute to thesustainable development of society.

to contribution in terms of preserving the landscape.
We will continue to promote various efforts to protect
water, a resource which is essential to Fujifilm’s business
operations, and to contribute to the local community.

Fujiﬁlm Group Social Contribution Policy
The Fujifilm Group will work together with local communities as a good corporate citizen and contribute to society
by responding sincerely to the demands and expectationsof those communities. The Group has established the following action plan for implementing this policy.
1. Main activities
The Fujiﬁlm Group will primarily focus on the ﬁelds of:research and education; culture, the arts and sports;
health; and environmental conservation.
2. Importance of these activities
Undertake these activities through cooperationand collaboration
	In implementing these activities, the Fujiﬁlm Group
places importance on communication and partnerships with NPO/NGOs, local communities and others.
Active support for volunteer activities
The Fujiﬁlm Group values living in harmony with local
communities and contributing to society through thevoluntary participation of employees and fully supports these activities.

Cooperating with local residents for groundwater protection
Clean water is essential to the production of various
types of film and, ever since its establishment, Fujifilm
has operated based on the belief that environmental
consciousness and environmental protection are at thevery core of corporate activities. As water and air are
nonsubstitutable and limited resources, we continue
actively to use water-saving equipment and take otherwater-saving actions at each operational site.
As one of these efforts, Fujifilm Kyushu has actively
become involved in a tree-planting operation (Hikari noMori) which has contributed to groundwater protection.
In 2010, Fujifilm Kyushu started collaborating with local
farmers in Minamiaso in activities to further protect
groundwater. The amount of water seeping into theground is increased by the farmers keeping water intheir paddy fields throughout the year. This not only
leads to groundwater recharge business but also leads

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FUJIFILM Holdings Corporation Sustainability Report 2011

TOPICS

Fujifilm Kyushu employees,
their families, and farmers
participated in the Paddy
Field Help Team, which ispart of the groundwater
recharge business.

Supporting the production and stable supplyof large-print textbooks
Visually impaired students in elementary schools andjunior high schools in Japan are provided with large-print
textbooks produced by volunteer groups and other entities. Fuji Xerox collaborates with volunteer groups tomake large-print textbooks steadily available to students.
This activity started with making color copying machineat some of our offices in Kanagawa Prefecture available
free of charge in 1989. It was subsequently expanded to
a company-wide activity as it is a social contribution activity that takes advantage of our main business and isfeasible for many offices to run. In 2010, 40 sites of 21
companies (Fuji Xerox and domestic affiliates) participated in the activity. Outside Japan, a sales company
in China has started supporting production of largeprint textbooks in Beijing. We will continue to offer our
support to building a more efficient environment, fromproduction to distribution, with the goal of providing
large-print textbooks to all visually impaired children
and students.

Encouraging employees to receive
cancer screening

Promoting the Pink Ribbon Movementin Japan and overseas

Despite having a cancer rate that is among the highest
in the world, the screening rate for cancer in Japan is
low among OECD member countries. At Fujifilm, led by
our Medical Business Division, we have created the
Project Team for Promoting Cancer Screening to improvethe cancer screening rate among our employees. We
also actively engage in activities relevant to cancer
screening. In 2010, we expanded the effort to coverFujifilm and other Group companies, started an intranet
project for our employees called “Go Receive Cancer
Screening!” held various awareness programs, such as
seminars for employees on cancer, and promotional
programs, and engaged in a variety of other activities
designed to improve the cancer screening rate. Our efforts toward the early detection, diagnosis, and treatment of cancer also include preparing in-house medical
services that utilize a bus equipped with cancer screening tools. With regard to breast cancer in particular,
since the mammography machine is one of Fujifilm’s
main products, we subsidize screening for women’scancer (breast cancer, cervical cancer) as part of our
Cancer Awareness Program which has been runningsince 2003.
As a company offering advanced medical instruments and systems, not only the rate of screening, butalso the accuracy of screening is important to us. For
gastric cancer, we recommend endoscopic screening
rather than X-ray screening for early detection, and thecompany covers the cost difference. For breast cancer,
using double reading and other methods, we will keep
seeking to improve screening accuracy.
We aim to achieve screening rates of 90% for pulmonary, gastric, bowel, and breast cancer and 50% forcervical cancer by the end of 2011. We will continue toexpand our activities to other Group companies toenhance all of our employees’ quality of life.

Fujifilm promotes increased public awareness of breast
cancer through the Pink Ribbon movement.
At the Fujifilm Senior Championship golf tournament held by the Professional Golfers’ Association ofJapan and sponsored by the Fujifilm Group, all players
and staff members wore a Pink Ribbon badge during
the tournament to raise cancer awareness. At the tournament site, we set up trucks equipped with screening
tools for breast and gastric cancer with help from a local
health care provider and provided a cancer screening
service to those who wanted it. Besides such events, we
continually raise awareness of cancer by distributing the“Breast Cancer Handbook” and Pink Ribbon promotional items both in and outside the company. We also
actively promote the Pink Ribbon movement overseas.
As part of our activities outside Japan, we havestarted fund-raising activities for the National Breast
Cancer Foundation in the United States, launched a
Spanish website for breast cancer awareness, and soldpink digital camera sets for charity. In China, we haveactively promoted the Pink Ribbon movement by holding seminars on breast cancer. As these examples show,
our efforts extend well beyond our national borders.

Mammography screening truck

Educational booklet “Cancer Screening Recommendation”

Cancer seminar

Volunteers at work

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Social Contribution Activities: Contributing as a Corporate Citizen

Social Contribution Activities: Cultivating the Minds of the Next Generation

Thirteenth Annual Volunteer Work Programfor afforestation in China

The mystery of light explained to junior highand high school students

The Fujifilm Labor Union actively engages in social
contribution activities of its own. A representative
example is the volunteer work for afforestation in
China undertaken each year by the Green Volunteers
since 1998. In 2010, ten participants from the labor
union planted or pruned trees in the Horqin Desert inInner Mongolia in China, collaborating with FUJIFILM(China) Investment and the NPO Green Network. In
response to opinions expressed at a stakeholder dialogue held in 2009, the volunteer work in 2010 was
held during the summer vacation period so that employees could easily participate. The labor union is
also involved in various other activities including protection of mountains and Operation Green Aid whichworks to realize clean local communities.

As a cooperative participant, Fujifilm exhibited at the
Kanagawa Science Fair for Junior High and High SchoolStudents held in July 2010. The event was jointly held by
Kanagawa Prefecture and a local science/engineering-oriented university to encourage the students to stimulate
their interest in and deepen their understanding of scienceand engineering fields. Under the title “Visual Wonders:Let’s Explore the Mysteries of Light,” Fujifilm explained
phenomena associated with everyday items, such as an
LCD and 3D photos, while performing some experiments.

Ben Shahn “Notebooks of Malte Laurids Brigge” exhibition

Improving townscapes through greatercommunication with local residents
Employees of the Toyama Chemical Toyama officeplant tulip bulbs and sow seeds of cosmos and otherflowers in the flowerbeds next to the office’s nearest
tram station, Toyama Light Rail’s Shimo-okui Station.
Since 2006, this has been done throughout the year
in cooperation with members of the Toyama City
Association for Trees and Plants, school teachers, andstudents. The activity has led to greater communication with local residents. The flowers can be enjoyedby local residents and tram passengers.
The contributions this activity made to the revitalization of areas along the tram line were recognized withthe award of a certificate of appreciation from Toyama
Light Rail at its fifth-year anniversary in April 2011.

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FUJIFILM Holdings Corporation Sustainability Report 2011

Contributing to society throughAmerican football
The American football club team of Fuji Xerox, J-STARS,
which moved up to the X League Division 1 in 2010, actively engages in social contribution activities throughsports. In 2010, the team participated in the Special
Olympics* and track and field practice sessions for Japan,
Hyogo, and Kobe program (Branch). They also participated in Fureai Natsu Matsuri 2010 (Summer Festival for
Rapport 2010) where children have the opportunity toengage with a diverse range of people in society.

Supporting the Fifth Minami-aso Ehon No Kuni
Anniversary Festival
Fujifilm Kyushu supported the fifth anniversary festivalof Minami-aso Ehon No Kuni (Minami-aso Land of
Illustrated Books) with which it entered into a “peace
treaty” in 2006 as its first partner. Cherishing an illustration-book-like world and childlike sensitivity, Minami-aso
Ehon No Kuni aims to create culture and communities
where children can safely live in the future. We set up a
Photo Illustration Book Booth and helped 90 people
from 25 families create original illustration books withphotographs instead of drawings. We will continue tosupport making opportunities for communication infamilies and communities which surround children.

* Special Olympics: an international sports organization which, throughout the year, provides sports
training to people with intellectual disabilities and holds athletic competitions where they can show
the results of their training.

VOICE
Supporting cultural activities
around the world

Ms. Naoko Yoshino

Relocation of Fuji Xerox Art Space
Fuji Xerox Art Space was relocated from the Tokyo
Midtown headquarters to the Yokohama Minato-mirai
office in May 2010. It exhibits to the public Fuji Xerox
Print Collection as common property of society. The
number of visitors following its relocation was 2,546 for2010. We will continue to provide a place for local residents and others to enjoy world-class artwork, to promote understanding of art and culture, and contributeto society through art.

about their surroundings and the program aims to stimulate their awareness of various issues and teach themapproaches to solving problems based on the Plan-DoCheck-Act (PDCA) cycle.
Fuji Xerox agrees with the purpose of the program,offers lessons at elementary schools in Minami-ashigara
City in Kanagawa Prefecture in cooperation with local
government and companies, and trains volunteers. In
2010, at elementary schools in three areas in Japan, 460
students participated in the Kids’ ISO Program.

Executive Director
NPO Kyozon no Mori Network

Cultivating the minds of the next generation
with the Kids’ ISO Program
Toyama Light Rail and flowerbeds

The Kids’ ISO Program run by NPO ArTech (the International
Art and Technology Cooperation Organization) provides
environmental education to children. Children have instincts

Working together since 2004, I feel that the Fujifilm
Group has made efforts in implementing various social
contribution initiatives through business activities that
support their main line of business, which is culture. I
hope that these medium- and long-term plans will be
addressed through these activities and more advanced
communication be taken with stakeholders. Our activities are expanding from Japan into parts of Asia as
well. What exactly is the quality of life that can correspond to the various cultures in Asia? We can contemplate this question together and link it to the expansionof social contribution activities.

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Management System

Policies and Rigorous CSR Management Based on the
PDCA Cycle
Our goal is to contribute to the sustainable development of society by implementing our corporate
philosophy and realizing our vision through sincere and fair business operations. To this end, we strive
to improve product in all aspects of our business.

CSR Concept of the Fujifilm GroupThe Fujiﬁlm Group’s CSR promotion system

The Fujifilm Group adopts a common corporate philosophy and a common vision, and states these concretely in
the Group’s “Charter for Corporate Behavior and Codeof Conduct.” We specify our approach to CSR (corporate social responsibility) in this way so that all employees
can consider and implement CSR in their daily work. In
order to concretize the belief that we should contributeto the sustainable development of society by implementing our corporate philosophy and realizing our vision
through sincere and fair business operations, we set up,
for each business, guidelines pertaining to the environment, contributions to society, biodiversity conservation,
procurement, product quality, and occupational healthand safety and we strive to follow them. We will continue to share the concept of CSR and our values within
the Group and strengthen CSR governance.

For the smooth operation of the entire Group’s CSR activities, the Fujifilm Group established the CSR Committee
chaired by the President of FUJIFILM Holdings in 2006.
The Committee takes decisions to promote the CSR activities of the entire Group.
The CSR Department of FUJIFILM Holdings, which is
the Secretariat of the CSR Committee, is responsible for
ensuring rigorous CSR management by the Fujifilm
Group. The CSR Department prepares the ground forvarious activities, makes relevant decisions, communicates with stakeholders, supports the CSR activities ofGroup companies, and audits the CSR activities of theentire Group. The CSR department in each Group company prepares and implements plans for CSR activities,
strengthens governance by ensuring rigorous compliance and management of risks, communicates withstakeholders, and reports on activities to the FUJIFILM
Holdings CSR Committee. The Group as a whole engages in CSR activities, following the PDCA cycle.

Fujifilm Group Policies and Value System
Fujifilm Group Corporate Philosophy and Vision
Fujifilm Group Charter for Corporate Behavior
and Code of Conduct(Environmental Policy)
Adopted July 2008

FUJIFILM Holdings Corporation
CSR Committee
For CSR-related items of the Fujifilm Group:• Deliberate and decide basic policies• Deliberate and decide priority issues and initiatives
Chairman: President of FUJIFILM Holdings

Fujifilm Group Social Contribution Policy
Adopted April 2008

Operating Companies

Fujifilm Group Guidelines for Biodiversity
Adopted June 2009

Fujifilm Group Procurement Policy

FUJIFILM
Corporation

Fuji Xerox
Co., Ltd.

Shared Services Company

ToyamaChemicalCo., Ltd.

FUJIFILM
Business
ExpertCorporation

Adopted October 2009

Fujifilm Group Quality Policy
Adopted January 2010

Fujifilm Group Occupational Healthand Safety Policy
Adopted January 201046

FUJIFILM Holdings Corporation Sustainability Report 2011

Fujifilm and its Group companies define compliance,
which forms the basis of CSR, as taking actions that
follow common sense and that are ethical as well as
abide by the law. Together with domestic and overseas
Group companies, we promote rigorous compliance.
As a concrete measure, we have held an information
session on compliance every year since 2003.
Management-level employees attend an information
session organized by the CSR Promotion Department.
On returning to their divisions, they hold a meeting with
their subordinates on compliance. In this way, all employees become aware of the importance of compliance.
In addition, seminars on compliance for managementlevel employees have been continually held since 2004.
As of 2010, approximately 130 seminars had been heldwith 4,000 attendees in total.
The effectiveness of such educational measures ischecked through an annual survey of employees’ awareness. In addition, to raise the individual employees’
awareness of compliance, we have them sign the declaration of compliance found in the Fujifilm Group’s“Charter for Corporate Behavior and Code of Conduct,”which each employee carries. Information on compliance, sexual harassment, and help lines is also distributedin the form of a wallet-sized card so that employees canconsult with someone at any time.

Fujifilm Group Compliance Statement
The Fujiﬁlm Group’s CSR promotion system

The Fujifilm Group’s Approach to CSR
Fujifilm Group Green Policy

Promoting rigorous compliance at Fujifilm
and its Group companies as a whole

CSR departments of theoperating companies
To fulfill CSR:
• Formulate and implement CSR activity plan
• Ensure thorough compliance and conduct
risk management• Promote communication with stakeholders• Report CSR measures to FUJIFILM Holding’s
CSR Committee

CSR Committee
Secretariat(CSR division of
FUJIFILM Holdings)
function• Apply policies andstrategic objectives(determined by the
CSR Committee
across the entire
Fujifilm Group)• Implement andmanage progress ofpriority issues andinitiatives as
determined by the
CSR Committee
across the Fujifilm
Group• Support the Fujifilm
Group's CSR activities(collect informationand conduct analysis
and evaluation)• Promote public
information
disclosure anddialogues withstakeholders• Audit the Fujifilm
Group’s CSR activities

In all aspects of our corporate activities, we emphasize compliance and endeavor to create new value. If compliance requirements conflict with business profits or the demands ofthird parties, we give priority to compliance. An open, fair,and clear corporate culture is the basis for all our activities.

Using an integrated management system toimprove operational processes
As business becomes ever more globalized, it is necessary to identify constant risks and improve businessprocesses in order to keep fulfilling our social responsibilities which form the basis of our corporate philosophy. Aiming to increase the quality of all our operations,
Fujifilm and its Group companies have standardized
business processes and utilized an IMS* to continuously make improvements while using the PDCA cycle.
With the IMS, we can improve the quality of operations, reduce negative impacts on the environment,
and implement effective measures through removing
inefficiency that would arise under multiple management systems, and evaluating our actions from thestandpoint of stakeholders.

Since 2004, Fujifilm and Group companies havebeen joining the IMS step by step, and as of March
2011, almost all domestic organizations had alreadyjoined it. We intend to integrate standards further andto continue promote IMS-related activities focused on
business performance.
* Integrated Management System: A management system that unifies multiple management systems used
to deal with product quality, the environment, occupational health and safety, information security, andother issues.

CSR-compatible procurement to grow andmake improvements with vendors
The Fujifilm Group created the Group Procurement
Policy in October 2009 and evolved CSR-compatible
procurement processes by adding social issue-related
check points, such as corporate ethics, compliance, human rights, occupational health and safety, and social
contribution activities, to the check points for corporate
environmental assessment used in our green procurement procedures which were introduced in 2000.
In 2010, we asked 36 vendors to complete an online
survey for self-checking CSR compatibility. It is our intention that by responding to the survey, vendors will
deepen their understanding of our approach to CSR.
Based on the survey results, we send an assessment report that points out each vendor’s risks and issues to be
improved, and request the vendors to improve certain
aspects while maintaining others. In this way, we reduce
CSR-related risks and raise the level of CSR management
for the entire supply chain. To promote fair and open
procurement for the entire supply chain, we will continue to reexamine the questions on the survey and increase the number of respondents.

Basic procurement concepts
As a responsible member of the international community, theFujifilm Group seeks to contribute to the development of society and the enhancement of quality of life of people throughout the world by providing top-quality products and services.
In order to achieve these objectives, we perform procurement
activities based on the following basic concepts.

The term “procurement” in this policy refers to not
only procurement of parts and materials used in products, but also procurement of indirect materials and various other transactions including the purchase of services
for maintaining and managing equipment.
Please visit the following website for details on the Procurement Policy.
URL http://www.fujifilmholdings.com/en/sustainability/vision/procure.html
	

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Achievements in CSR Priority Areas

Human Resource Development at Fujifilm
Fujifilm strives to develop human resources strategicallyin order to realize sustainable development of the company. The basic approach that we take in this effort is tocreate a virtuous circle: people grow through their work
experiences; their growth brings them opportunities towork on more valuable projects; and experiences gainedin such projects lead to further personal growth. To create such a virtuous circle, we class our employees according to seniority and qualification—young employees,
mid-level employees, and management-level employees—and provide training to help them acquire themental and business skills needed for their class of work.
We also encourage our employees to develop their skills
through work, by offering programs for different occupational types (engineering and administration) that aredesigned to strengthen their expertise.
In addition to such programs, in order to prepare
our employees for further globalization of our business,
we created in 2010 not only programs for an orientation
seminar in which newly hired employees develop skills
for debating in English and asserting their opinions, butalso seminars for mid-level employees where they receive task formation and driving skills training. Throughthese seminars and programs, OJT*, and employees’
self-improvement, we seek to have an ideal workforce.
In addition, we actively employ people with different experiences, of different nationalities, and retirement-age workers and offer regular employee status to
non-regular employees, which contribute to our diverse
workforce. Employees with different backgrounds influence one another: this also leads to improving theirmind and business skills.
*On-the-job training

The ideal human resources at Fujifilm
Eyes, ears, nose, skin and sixth sense

Head (Brain)= ability to collect information= analyze and formulate
strategies and tactics• Grasp the facts and essenceof the issue• Grasp the essence of an issueand develop winning
strategies and tactics

Mouth

48

System for human resource development
at Fuji Xerox

At Fujifilm, we aim to train our employees to become strong
individuals who can survive in today’s global society, andvarious efforts have already begun to achieve this goal.
Fujifilm encourages all its employees to adapt to
globalization and is planning to implement two measures to improve their skills in order to accelerate global
expansion of our business. First, we plan to create andimprove mechanisms for promoting self-improvement
and seminar programs so that each employee can gain
the skills, including language skills, needed for global
business. We have also strengthened a self-improvement
program in which all participants aim to score 600 points
or more on the TOEIC English examination, and havebegun expanding or creating new seminars intended fortraining the skills needed for global business or training
candidates for overseas work. These seminars are available to all employees who want to attend.
Besides the seminars, we are creating mechanisms
to increase the number of employees with experience inoverseas business, by operating “short-term theme”
dispatch programs that range in duration from 1 monthto 1 year, such as the International Trainee Program andthe Short-term Overseas Dispatch Program. We administer these programs based on a plan which takes into
account each employee’s personal training plan andeach department’s training policy. These overseas dispatch programs are considered to increase opportunities
for global interactions among employees and strengthen
the capability of the Fujifilm Group as a whole.

Fuji Xerox implements various measures for human resource development to enable individual employees toacquire greater skills independently and autonomously,
and build a career from which they can recognize theirown growth. Each year, employees are given an opportunity to create a “career development sheet” and think
about their own career path. By developing their own
multiphase growth path, they become more aware of
their goals and start to efficiently acquire the skills necessary for their work.
In 2010, we revised the system for human resource
development which is also in effect in other Group companies, reexamined the systems for human resource development for different occupational types, and established asystem for promoting human resource development.

= posture, attitude, intelligence,
and attractive personality• Fully express and communicate
one’s own ideas• Develop personalpresentation capabilities andburnish your character

Heart

Arms and hands= conscience, interest,
empathy, and warmth= techniques and skills, exercise
power plays as necessary• Be interested in others, behave
thoughtfully and gain
understanding from others• Improve techniques andskills and as necessary,
exercise power

Guts and Stomach= ability to act;
hands-on approach= courage, audacity, and guts

• Exercise initiative,
accelerate the pace of workand act quickly• Determination with courage;
just get started,
then push throughFUJIFILM Holdings Corporation Sustainability Report 2011

Human resource development pursued by Fuji Xerox
Ideal Model
Corporate management focuses on allowing each and every employee, the source of our company’s competitiveness and value generation,
to exercise his or her potential within a workforce that can think and act proactively to enhance Fuji Xerox’s corporate quality.

Long-term

Personal Growth
Human resource development, the Fuji Xerox Way,
corporate culture, CSR, diversity

Managementand Leadership
Service business, globalization, technology,
production, succession planning

Real Change
Leader

Employee
Fair and
Just HR System

Appointment, appraisal, and remuneration basedon the new role-based personnel and remuneration system Short-termManagement
Reinforcement ofCorporate Strength
HR system reform, productivity,
organizational flexibility, speed

Global Personnel System

Global business skills training
Name of seminar

TargetGlobal communication
skills training

All applicantsE-mail, report, presentation,negotiation, etc. in English

Lecture on global
standards

All applicants

Approaches to global standards

Basic international
business skills training

Candidates foroverseas dispatch

Language skills, debating,business skills, business mindset,
short-term training

International
management training

Candidates forinternational
management

Learning marketing, finance,
strategy, organizational
management, etc. in English

Candidates foroverseas managers

Developing mindset and skills
necessary for managing anoverseas company(M&A, finance, liberal arts
knowledge, etc.)

Face and Posture= ability to express
and discuss

Legs and Hips

Developing globally oriented humanresources at Fujifilm

Overseas manager
training

Content

Developing globally oriented human resources
at Fuji Xerox
As the Chinese market grows and our customers rapidly
increase their overseas expansion, it becomes imperativethat we develop the skills of our employees so they canconduct business globally. In 2010, Fuji Xerox strengthened its overseas business training program, which has
been in place since 1974. We used to have only an
18-month course consisting of 6 months of language
training and 1 year of work experience, but from 2011,a 30-month course for employees in sales will be introduced. This course will not only strengthen employees’
cross-cultural skills, which are difficult to develop during
a short-term program, but also develop the sales-related
skills necessary for supporting our customers’ global
expansion. Also, in 2011, the number of employees sent
abroad under the overseas business training program
will be increased. We will continue to provide our employees with opportunities to gain overseas experienceand increase the number of internationally minded personnel in the Group.

In 2011, we will also start inviting employees fromFuji Xerox (China) Limited and Fuji Xerox Korea Co., Ltd.
to work with us. This initiative to work with overseas
Group companies employees is intended not only to
train international visiting employees, but also to improve the global business capabilities of the departmentsthat accept them.

Priorities in developing globally oriented
human resources- Strengthening education for departments thatparticularly need to provide global responses
Developing a mindset necessary for conducting business (especially for (selected) core employees for global business);trial seminars for developing communication skills necessary
for smooth business operation (presentation skills, businesswriting skills, etc.)- Improving global business capabilities of young
employees as a whole
Creating educational programs incorporating global viewpoints for the Seminar for New Employees held by Fuji Xerox
and domestic Group companies as a whole and for the thirdyear and fifth-year seminars for common training- Strengthening the global business capabilities ofleaders of the next generation
Offering a seminar to develop the mindset and skills needed
for managing teams composed of members from various
nationalities and cultures and with different experiences,which is offered to (selected) managers anticipated to become future executives- Improving management and business skills atoverseas Group companies
Creating a mechanism for training multinational or multiregional leaders of the next generation and strengthening
problem-solving as well as sales management capabilities atoverseas Group companies responsible for sales; creating anevaluation framework based on a program for improving
management and product quality (Japan Quality Program)

VOICE
Aim in developing true globallyoriented human resources

Mr. Toshiya Banno
Director of Strategy
Booz & Company Inc.

Within the Fujifilm Group’s management system,
I would like to give my opinion on their human resource development. Given the current situation
where the Fujifilm Group has more than 50% of theirsales outside Japan, the importance of communicationand exchange between employees in Japan and otherparts of the world is higher than ever. In the age whereinternational human resources have now become
more globalized, there is an urgent need for Japanesecompanies to develop human resources on a muchlarger scale.

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Achievements in CSR Priority Areas

CSR Activities Overseas

Fulfilling Social Responsibility in Overseas Markets andEnhancing Quality of Life through Various Businesses Activities
We will continue with our environmentally conscious business operations and social contribution activities in order to achieve sustainable development in cooperation with and through sincere communication with our stakeholders and others in various countries and regions across the world.

Streamlined Group message on the global website
Fujifilm is continually improving its website from a
global perspective so that domestic and overseas
stakeholders can understand about Fujifilm and Group
companies fully and easily.
The websites of the Group companies in various
countries used to be created and administered individually,
but since 2006, we have promoted global website management and these websites have now been unified under
the global website. This has led to the streamlining of the
Fujifilm Group’s message and has enabled us to disseminate the same information in 39 languages in 67 countries
and regions. This marks an important step toward spreading the Fujifilm Group brand further. We will continue toimprove not only access from the global website to websites for individual countries, but also the user interface sothat users can quickly reach the information they want.

Contributing to improving diagnostic quality
in clinical practice across the world
At Fujifilm, we have developed medical X-ray film since
the company’s establishment in 1934. We have also
made significant contributions to improving health carequality and efficiency in diagnostic imaging since 1981
when we announced the world’s first system that digitized X-ray images. In recent years, the needs of clinics inemerging countries to digitize diagnostic X-ray images
have increased. In response to such needs, we introduced
FCR PRIMA.* This reflects our commitment to excellent
image quality, which is crucial for a diagnostic imaging
system as it affects the life of the patient. Intended for use
in clinics, this imaging system is small, inexpensive, andeasy to operate. It was first released for BRICs and otheremerging countries in May 2009, but it was also well received in Japan, the United States, and Europe. The
number of systems currently installed is 8,000. Our target

50

FUJIFILM Holdings Corporation Sustainability Report 2011

is to sell a total of 40,000 small-sized systems during the
3-year period from 2012 through 2014.
* A compact digital diagnostic X-ray imaging system; FCR stands for Fuji Computed Radiography.

Digital diagnostic imaging system for clinics

Toward improving health care quality in
Middle Eastern and African markets
Fujifilm had a booth at Arab Health (the largest general
health care trade show in the Middle East and Africa)
which was held in Dubai from January 24 to 27, 2011.
We exhibited a wide range of our medical system-related products and services to more than 65,000 visitors
and tried to expand our distribution network to potential customers in emerging countries with growing
markets, such as India and Middle Eastern and Africancountries. Also, the day before the opening of Arab
Health, we invited our distribution agents operating in
the Middle Eastern and African regions to an agent
meeting. Employees from local companies as well as
employees visiting from the Tokyo headquarters participated in the meeting and emphasized the importance of raising the level of awareness to respond tochanging customer needs while showing the company’s
seriousness toward emerging country markets. The
meeting created a lot of team spirit among thesemembers of the Fujifilm Group.

Harnessing natural resources to reduce
emissions and save company resources
FUJIFILM North America Corporation,
Hawaii Branch
The FUJIFILM North America Corporation office anddistribution facility in Oahu, Hawaii recently completed
the installation of a 1,455 module photo voltaic solar
panel system. The solar installation will produce
483,391 kWh annually, which is equivalent to reducing
CO2 emissions by 1.11 million lbs per year or powering
66 households per year. It’s also one of the top ten
solar panel installations on the island of Oahu. The
FUJIFILM North America Corporation Hawaii facility
was chosen for the first installation due to the abundance of sunshine in the state, and to the fact thatHawaii has the highest electricity rates in the UnitedStates, as 90% of Hawaii’s energy comes from imported petroleum.
The custom-designed system will provide virtually
all the electricity needed to power the facility and will
substantially reduce electricity costs. The facility will
also take advantage of the utilities net energy metering
program, where Fujifilm will put excess electricity generated back into the grid, resulting in retail credit.
Most electricity meters accurately record electricity
flow in both directions, allowing a no-cost method ofeffectively managing overflow electricity production.
Globally, Fujifilm has a greenhouse gas target set
at 30% reduction in CO2 emissions by FY2020, as
compared to 2005. This project will reduce the greenhouse gas footprint of FUJIFILM North America
Corporation by 1.85 %, and serves as a good exampleof activities being undertaken in North America tomeet the global and local targets for CO2 reduction.
“This project began in response to a corporate mission of energy conservation and greenhouse gas reduction, but it also will help us realize significantly reduced
energy costs, and make the facility virtually energy independent,” said Ray Hosoda, president and CEO, FUJIFILM
North America Corporation. “With the urgency andconcern about saving the environment and resources,
this project is especially important to Fujifilm as we do
our part in helping to preserve the lush, beautiful surroundings in which we work and live.”

CSR Champion Program at distribution
companies in Asia
At Fuji Xerox, we are strengthening the environmental
and CSR activities of distribution companies in 12
countries and regions in Asia. As part of this effort,
each distribution company certifies employees who
understand marketing and are well informed on environmental issues as “CSR champions.” CSR champions
not only share brief information on the CSR activities
of Fuji Xerox, but also exchange information among
themselves. This raises the quality of CSR activities ineach company and allows us to introduce our customers to the activities of all our companies and to build
stronger customer trust. We will continue to share information on our progress in CSR activities with our
CSR champions mainly through video conferences andthrough twice-yearly face-to-face meetings.

A workshop held in Singapore

Promoting awareness of global warmingin Australia
In Australia, sustainability-related government regulations have been strengthened year on year and, in themarket, customers have been increasingly emphasizing
sustainability as a buying motive. Fuji Xerox Australia
has not only improved its CSR education in its sales
department, but has also started 2 communication
campaigns targeting customers, entitled “The Paper
Facts” and “Relevant, Responsible and Effective.” The
former provides information on the life cycle of paper,
which is useful in selecting different types of paper; thelatter distributes pamphlets containing guidance forkeeping environmental burden low in producing alarge quantity of printed output. Results and data obtained from these activities will be utilized by the CSR
Division for solutions provided and campaigns will be
conducted on a worldwide basis.

Inauguration ceremony with elected officials fromthe state of Hawaii (center: FNAC George Otsuka)

Scenes from the exhibition

FUJIFILM Holdings Corporation Sustainability Report 2011

51

Achievements in CSR Priority Areas

Promoting an internship program for securing
skilled workers and providing employment
opportunities in China
Fuji Xerox has offered a year-long visiting fellowship program (VFP) for graduate students, lecturers, and associate
professors from major universities in China since 1998,
accepting around 10 people each year. Altogether, there
have been 112 fellowship recipients in computer science,mechanical engineering, and electrical engineering (19 ofwhom have been subsequently employed). The program
started with the following objectives:• Industry-academia collaboration with universities in China• Promotion of mutual understanding through crosscultural communication• Internationalization within Fuji Xerox• Support for the fellowship recipients’ research anddevelopment work at a leading company
However, the following aspect has since become
significant.
• Securing of skilled engineers
The fellowship recipients receive training in Japanesefor 6 months and attend seminars on Japanese life, culture, and problem-solving methods: the program is designed to have them deepen their understanding ofJapan. The program also provides an opportunity for Fuji
Xerox employees to learn about cross-cultural mutual
understanding through cross-cultural communications
with the fellowship recipients in research and development work. We would like to explore ways to hire many
capable fellowship recipients and to expand the program
to include universities in other countries in the future.

Promoting mental health care at Fuji Xerox ofShenzhen
The mental health of workers has become a significant
social issue in China with its rapid global-scale economic
growth. To improve the workplace environment forworkers in such a social environment, since 2006, Fuji
Xerox of Shenzhen has run an employee support program with help from NPOs and other organizations toeliminate cases of employees suffering from too muchpressure or stress. Since newly hired employees who live
in a dormitory for the first time in their life away fromtheir family are especially prone to loneliness or pressure, we provide educational programs and mental
health seminars to support them. Through these programs, we provide support for resolving their concernsby listening to their thoughts. As a result, communications with employees have improved. We plan to support each employee’s wish for career development byoffering, for example, a path to factory manager or
procurement manager.
These efforts were introduced in a television program by CNBC (a U.S. news broadcaster) on CSR entitled“Responsible Business” in January 2011.

Data and Information
This section contains basic information on the
Fujifilm Group’s CSR activities and quantitative
information on its personnel and labor affairs aswell as environmental performance.

Compliance and Risk Management… ………… 54
Communication with Stakeholders,
and the Labor Environment andSocial Beneﬁt Accounting……………………… 56
Communication with Customers… …………… 57
Personnel and Labor (FUJIFILM Corporation)…… 58
Personnel and Labor (Fuji Xerox)……………… 59
The Fujiﬁlm Group’s Environmental Burden…… 60
Environmental Aspects………………………… 62
Fujiﬁlm Group Green Policy… ………………… 66
Environmental Accounting… ………………… 67

Seminar for staff in Shenzhen

Domestic and International Appraisals… …… 68

VOICE
A cultural tour to Enoshima as part of training

Strengthening productdevelopment outreach for BRICs

Mr. Hiro Motoki

Deputy Chief Executive
E-Square Inc.

It is easy to see that each business site of the Fujifilm
Group is providing various activities based on the needof that particular region. While effective utilization ofhuman resources is required for each region, I felt that
careful attention and consideration were made for theemployees and stakeholders that suited local
circumstances.
It is my hope that Fujifilm, as a global company,
will lead other Japanese companies in solving social
issues, especially in the medical field, and strengthen
product development outline for BRICs.

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FUJIFILM Holdings Corporation Sustainability Report 201153

Data and Information

Data and Information

Compliance and Risk Management
Compliance and risk management promotional organization(Fujifilm and its affiliates)
Total Risk
Management Committee
Roles:
1. Prevention of the actualization andexpansion of risks
2. Undertaking preparatory measures
3. Implementation of preventive
activities
Chairman: President• Vice chairman:
Executive officer responsible for
CSR management• Regular committee members:
Executive officer responsible forconsolidated corporate
management
Executive officer responsible forgeneral administration
Executive officer responsible forlegal affairs
Executive officer responsible for PR

OfficeGeneral Manager of Complianceand Risk Management DivisionCorporate ethics and compliance promotion system(Fuji Xerox and its affiliates)

Compliance Committee

CSR Division
Compliance andRisk Management
Division

Board of Directors

Roles:
1. Dissemination of the Fujifilm Group
Charter for Corporate Behavior
and Code of Conduct
2. Follow-up to the dissemination of
the Code of Conduct
3. Response to violations to the Codeof Conduct
Chairman: President• Vice chairman:
Executive Officer responsible for
CSR management• Regular committee members:
Executive officer responsible forconsolidated corporate management
Executive officer responsible for
personnel
Executive officer responsible forgeneral administration
Executive officer responsible forlegal affairs

General Manager
of Compliance andRisk Management
Division

Board of Corporate Auditors

Business execution(President)

CSR Council

Ethics andCompliance Committee

General Affairs Department

1997

Establishment of the Code of Conduct Committee
Establishment of Ethics Consultation Desk and Sexual
Harassment Hotline

Establishment of the Employee Code of Conduct

1998

P ledges submitted by all executive officers anddivision heads

1999

Establishment of Corporate Ethics Committee
Establishment of a dedicated contact point for the
Corporate Ethics Committee
Pledges submitted by all managerial personnel

2000

Pledges submitted by new managerial personnel
Start of risk reporting system

Human Resources Department

Legal Affairs Department

E stablishment of the Fujifilm Group Charter for
Corporate Behavior
Establishment of the Employee Code of Conduct
Revision of the Employee Code of Conduct

2001

Release of Case Book Employee Code of Conduct

Seminar on the Employee Code of Conduct
Start of corporate ethics training for executive officers and managers

Start of education of ethics and information security

2003

Establishment of Compliance Consulting facility
Start of identification and management of key risk issues
Establishment of the Ethics and Compliance Committee
Establishment of the Corporate Ethics Helpline

Revision of the Employee Code of ConductEstablishment of the Ethics and ComplianceManagement Regulations

Start of compliance information meeting (Implemented annually since then)Start of compliance awareness survey (Implemented annually since then)Start of release of compliance guidelines according to legal subjects

2004E stablishment of the Compliance and Risk
Management Division(Reorganized Compliance Office in the Legal Division)Expansion of coverage of Compliance Consulting todomestic affiliatesR evision of the Fujifilm Group Charter for Corporate
Behavior
Establishment of Rules for Operation of Compliance
Consulting Facility
Establishment of Rules for Operation of Corporate
Ethics Helpline istribution of Compendium of Compliance Case Studies for managerialD
personnel
Start of case method training for managerial personnel (Implemented annually
since then for newly-appointed managerial personnel)
Start of basic training on laws
Start of education of the protection of personal information

Establishment of external consulting facility

Revision of Compendium of Compliance Case Studies
Start of study sessions for Compendium of Case Studies at each workplace(Implemented annually since then)Distribution of CDs for education of the protection of personal information
Start of compliance activities at overseas bases

2005

R evision of Corporate Philosophy and establishmentof Vision

2006

Expansion of compliance awareness survey to domestic affiliates
Implementation of seminars for managerial personnel by external instructors
Implementation of case method training for managerial personnel at domestic
affiliates by external instructors
Expansion of compliance information meeting to domestic affiliates
Introduction of programs for preventing illegal practices

R evision of the Fujifilm Group Charter for Corporate
Behavior
Establishment of the Fujifilm Group Code of
Conduct
Establishment of the ALL-FX Code of Conduct(Total revision of Employee Code of Conduct)

Distribution of Compendium of Information Security Case Studies
Distribution of Antimonopoly Act Compliance Manual
Introduction of web response method for Compliance Awareness Survey
Distribution of the Fujifilm Group Charter for Corporate Behavior and the
Fujifilm Group Code of Conduct
Distribution of English version of the Fujifilm Group Charter for Corporate
Behavior and the Fujifilm Group Code of Conduct
Distribution of the Fujifilm Group Code of Conduct Guidebook
Implementation of education on the Fujifilm Group Charter and Code of
Conduct for managerial personnel at overseas subsidiaries
Start of ALL-FX Code of Conduct education
Distribution of ALL-FX Code of Conduct and ALL-FX Code of Conduct GuidebookE stablishment of Rules for Operation of All-FX
Compliance HelplineEstablishment of Rules for Operation ofConsulting Facility

Implementation of ethics and compliance awareness survey

Once a year (Compliance information meeting)

Examples of corporate misconduct, punitive actions, consulting facility, risk reporting system,
etc. (by CP & RM*)

New managerial personnel (Fujifilm)

Once a year

Overall compliance (by corporate executive officers in charge of CSR)

All employees(Fujifilm and its affiliates, including agency contract employees)

Once a year

Discussions based on compliance case studies (by managerial personnel)

New employees (Fujifilm)

Once a year

Basic knowledge of compliance, employee code of conduct, corporate rule, consulting facility,
etc. (by CP & RM*)

Compliance education (Fuji Xerox in Japan)

Executive
officersE stablishment of CSR Committee(Formerly Risk and Ethics Committee)

Introduction of e-learning regarding overall compliance issues(for newly-appointed managerial personnel)

Managers

Generalemployees

Contract
employees

Other
employees

Personnel incharge ofpromotion

Content of education

Education on the ALL-FX
Code of Conduct

Training to explain details of each code of conduct using specific cases(individual and group education)

New executive officer
training

Group training on corporate law and corporate governance, etc.

New administrator training

Training on overall risk management related to management

Basic training on laws: WBT(Web-based Training)

Training on basic legal knowledge (4 areas) utilizing the Internet

Training for personnel incharge of promotion

Training for key person to deliver new system and training indivisions and affiliates

Training on information
security: WBT

Basic training related to information security utilizing the Internet

Training on personal
information protection:WBT

Training utilizing the Internet on issues to be aware of regarding
Personal Information Protection Law

Acquisition of P-Mark and ISMS
Certification

Certified affiliates

P-Mark*­FUJIFILM Medical Co., Ltd./ FUJIFILM IMAGING Co., Ltd./ FUJIFILM LOGISTICS CO., LTD./ FUJIFILM Techno Service Co., Ltd./ Fuji Xerox System Service Co., Ltd./
Fuji Xerox Learning Institute Inc.

ISMS*­2

FUJIFILM Graphic Systems Co., Ltd./ FUJIFILM Software Co., Ltd./ Fuji Xerox Office Services Business Group/ Fuji Xerox Business & Supply Chain Innovation Unit/
Fuji Xerox Sales & Marketing, Broadband Business Development Unit/ Fuji Xerox domestic sales representative and sales companies/ Fuji Xerox System Service Co., Ltd./
Fuji Xerox Interfield Co., Ltd./ Fuji Xerox Prefectural Dealers 11 companies (12 offices)/Fuji Xerox of Shanghai Limited/ Fuji Xerox Korea Company Limited

1*1 Privacy Mark (P-Mark): A mark granted by the Japan Information Processing Development Corporation (JIPDEC) to companies in which personal information is handled appropriately.
*2 ISMS: Certification regarding the overall management framework for information including personal information (Information Security Management System).

System to collect information on risk (Fujifilm)

Risk management system (Fuji Xerox)

Employees of Fujifilm

Employees of Fujifilm affiliates

President

Supervisor

Supervisor

Corporate Executive
Committee

General Manager of Supervising Divisionin Fujifilm

Presidents of Fujifilm affiliates

Office of Total Risk Management Committee(General Manager of Compliance and Risk Management Division)
Office of Compliance Committeee(General Manager of Compliance and Risk Management Division)

Compliance and Risk Management Division

Compliance consulting facility
Compliance andRisk Management Division

Release of revised Compendium of Information Security Case Studies

Fuji Xerox Co., Ltd.

Business ethics, customer-orientation, confidential information management, etc.
(by external instructors and CP & RM*)

Employees of Fujifilm

2009

54

Increase in employees’ awareness and monitoring

Revision of the Employee Code of Conduct

FUJIFILM Corporation

Overall compliance (by external instructors)

Once every two years (Case method training)

Organization of Fuji Xerox and its affiliates

Rename to Compliance Committee
Establishment of Compliance Office in the Legal Division

2010

Once a year

Managerial personnel (Fujifilm and its affiliates)

Intended audience (Fuji Xerox and its affiliates)

2002

2008

Executive officers of Fujifilm affiliates

Training names

First implementation of compliance awareness survey
Survey conducted to confirm compliance with the Employee Code of Conduct
by each division in Fujifilm and domestic affiliates(Implemented annually since then)S tatus confirmation and follow-up of compliancepromotion education in overseas Group companies
Promotion of identifying and managing key risk
issues in overseas Group companies
E stablishment of Compliance and Sexual Harassment
Helpline (Compliance Consulting Facility and Sexual
Harassment Hotline are integrated)Establishment of ALL-FX Compliance Helpline(Corporate Ethics Helpline and Sexual Harassment
Hotline are integrated)

Details
Overall compliance (by external instructors)

OfficeGeneral Manager of Complianceand Risk Management Division

Provision of charter, code and regulations

2007

Frequency
As appropriate* CP & RM: Compliance & Risk Management Division of FUJIFILM Corporation

Establishment of organization and system

Proclamation signed by all employees
Identification and management of key risk issues
expanded to domestic affiliates
Proclamation signed and submitted by all employees

Intended audience
Top management (Fujifilm)

Internal Audit &Analysis Department

Compliance and risk management promotional milestones

Establishment of the FUJIFILM Holdings CSR Committee

Compliance education (Fujifilm in Japan)

External complianceconsulting facility*

General Affairs
Department of
the Secretariat
CSR Department
Human Resources
Headquarters
Corporate Strategy
Department

CSR Council

Risk Management
Committee

Ethics andCompliance
Committee

Information
Security Liaison
Group

Legal Departmentof the Secretariat

Secretariat
General Affairs
Department

Compliance consulting facility
Set up at each
Fujifilm affiliate

Employees of Fujifilm affiliates* External compliance consulting facility is set up for employees in cases where, for whatever the reason,
they feel they cannot directly report to company or supervisor, even if they find risk-related information.
The Group implements follow-up inspections once every 6 months.

FUJIFILM Holdings Corporation

FUJIFILM Holdings Corporation Sustainability Report 2011

FUJIFILM Holdings Corporation Sustainability Report 201155

Data and Information

Data and Information

Communication with Stakeholders, and the Labor Environment
and Social Beneﬁt Accounting

Communication with Customers

Communication with stakeholders

Labor environment and social beneﬁt accounting

System for responding to customers (FUJIFILM Corporation and its domestic afﬁliates)

Employees
Employees play a central role in the promotion of the Fujifilm Group’s CSR
activities.

Expenditures made for improving working conditions and for socially beneficial
activities for different stakeholders are summarized here. Efforts are made tocreate a worker-friendly environment through expanding educational seminars, ensuring the safety of facilities and equipment, and supporting mental
healthcare programs. The expenditures on promoting culture and the arts insociety include expenses incurred by Fujifilm Square, which preserves anddisseminates photographic culture, and running photo contests. Contributions
to the international community include relief materials, such as clothes andtools for protection against the cold, which were provided when a major
earthquake struck China’s Qinghai Province in April 2010.
The survey for the last fiscal year lacks information on some Group companies
because of the Great East Japan Earthquake that occurred in March 2011.

Methods for sustaining dialogue: Consultation Desks in the Personnel Department and personnel interviews; Compliance and Sexual Harassment Helpline; Labor union and regular company meetings;
Stakeholder dialogue; Awareness surveys related to making work more satisfying

Suppliers
Our suppliers are important partners who assist us in continuing to offer
products that reﬂect proper regard for safety and the natural environment.
Methods for sustaining dialogue: Procurement Division (for responding to inquiries); FUJIFILM Business
Expert (for responding to inquiries); Ecology and Quality Management Division (for responding to inquiries);
Information meetings for suppliers (green procurement, management of chemical content) and corporate environmental survey; Periodic discussion meetings with our suppliers; Operating a materials procurement website

Local communities
We believe that symbiosis with local communities and preservation of thenatural environment are key elements of our CSR initiatives, especially at
product manufacturing sites. We, therefore, actively promote communication
with local communities.
Methods for sustaining dialogue: Consultation Desks at each of our factories and ofﬁces (for responding
to inquiries); Meetings related to environmental policy; Factory visits; Volunteer activities in local communities; Lectures and information meetings for community members; Periodic discussions with local governments (municipal governments and mayors, leaders of local government organizations, and others)

Shareholders and investors
We are constantly aware of the need to promote a proper understanding of
the Company’s value, and work to provide timely disclosure of investor relations (IR) information both in Japan and overseas.
Methods for sustaining dialogue: IR Ofﬁce (for responding to inquiries); Information meetings for investors
and visits with investors; Shareholder meetings; IR information section on the company website

Transaction partners
Our transaction partners are vital to our efforts to create new value,
and we work closely with them and support them in the developmentof new products.
Methods for sustaining dialogue: Sales companies and marketing/sales divisions (for responding to inquiries);
Periodic discussions with our transaction partners; Seeking advice in the creation of new products and materials
and participating in joint development activities; Participating in exhibitions, events, and academic meetings

NGOs and NPOs
We provide continuing support for NGOs and NPOs that engage in educational
and awareness activities for environmental conservation.
Methods for sustaining dialogue: Corporate General Administration Division (for responding to inquiries); CSR
Division (for responding to inquiries); Secretariat of the Public Trust Fujifilm Green Fund; Stakeholder dialogue

Customers
Reﬂecting the opinions and requests of customers in our products, services, and corporate activities is one of the most important issues for a manufacturing company.
Methods for sustaining dialogue: Customers Communication Center (for responding to inquiries); Fujifilm
Square (showroom); Technical Support Centers; Service Centers; Usability evaluations, advice on production development, preparation of user reports, and other activities; CS survey, VOC system, Photo contests,
photo exhibitions, and photography classes; Events, exhibitions, and seminars

Future generations
We believe that one of our most vital social responsibilities is to conduct educational activities for the coming generations who will be responsible for the
future of our planet. Consequently, we are placing special emphasis on educational support activities.
Methods for sustaining dialogue: Providing instructors for school courses and participating in events heldin schools; Sponsoring factory visits as part of extracurricular and other activities; Working with NGOs inenvironmental education activities

Industrial associations, government organizations, and business partners
We are actively communicating and cooperating with industry groups to respondto laws and ordinances such as the RoHS Directive and REACH Regulation.

ISO 10002 (International Standard for Complaints Handling Management Systems)
Customers’
opinions

Stakeholder

Goal

Fiscal 2010

Health and safety

1,540

1,197

Personnel training

1,112

2,449

Protecting diversity

1,976

339

Creating comfortable workplaces

1,569

1,381

Customers

Appropriate customer response
and safety

572

459

Future generations

Education for future generations

5

1

Harmony with local communities

122

78

Promoting culture and the arts
in society (Japan)

1,221

963

Local communities
and government
International
community

Considerations for the international
community and international cultures

105

29

NGOs, NPOs

Cooperating with NGOs, NPOs

56

33

Suppliers

Considerations for products

Total

30 staff

Call Center for the Healthcare Laboratory: Around40 staff

Letters, telephone calls,
e-mails, company visits,
and in retail outlets

Proposals

Technical Support Center:

50 staff

AroundService Station / 5 service centers in Japan: AroundTop management

Reports

Feedback

Adopting new products
and services

Consideration by
relevant divisions
Marketingand sales

120 staff

Back to“Customers’ opinions”

DesignNumber of customer inquiries:
Around 490,000 inquiries
per year

Division heads

Improving products
and services

Domestic marketing divisions, Domestic sales companies

R&D

System for responding to customers (Fuji Xerox and its domestic afﬁliates)
Customers

Phone/ e-mailMail/ e-mailInternal research division,
Research firms

Person in charge (sales, CE, SE)

Fuji Xerox Customer

Maintenance

DeliveryCS surveys on:

Various market researches

VOC

Information Center(general contact)

Telephone Center(machine maintenance)

Customer Supply Center(consumables)

1. Comparisonswith competitors
2. User satisfaction

Macroeconomic
market trend studies

VOC (Voice of Customer) system
A comprehensive system forcollecting customers’ opinions

Approx.

Implement
on-a-necessary-basis

Approx.

Approx.

Approx.

2.44 million

2.98 million

calls/e-mails

calls/e-mails

68,000 responses

Approx.

378,000 voices

Total costs
Fiscal 2009

Employees

AroundCustomers Communication Center:

24,000 inquiries
Breakdown of labor environment and social beneﬁt accounting(million yen)

The Customers Communication Center manages information such ascomments and inquiries from customers in a database

Requests

Remarks

Period covered
Fiscal year 2010 (April 1, 2010 to March 31, 2011)
Range of information sources
The 69 domestic companies in the Fujiﬁlm Group (FUJIFILM Holdings, FUJIFILM
Corporation and 19 afﬁliates, Fuji Xerox and 46 afﬁliates, and Toyama Chemical)
Basic items
Objectives of labor environment and social beneﬁt accounting
These accounts allow the Fujiﬁlm Group to maintain its activities for improving
employees’ working environments and the amounts spent for social contributions, by preparing data on these activities from an economic perspective.
Accounting method
The expenditures (including investments) for the year have been summed toarrive at the ﬁgures shown. These ﬁgures do not include depreciation. Figures
for personnel training and social contributions may overlap with ﬁgures in theEnvironmental Account.

Interactive
Communication

Inquiries

Reflecting customers’
opinions

Consideration

Consultation facility (only B to C)

51

67

8,329

6,996

Volunteer activities during working hours
Fiscal 2009

Fiscal 2010

Hours spent on volunteer activities

2,236 hours

1,372 hours

Volunteering costs

5 million yen

4 million yen* Calculated based on the hours spent on volunteer activities (e.g. area clean-ups) during working hours,
the salary equivalent to those hours, and the cost of the activities

Self-declaration of conformity to ISO 10002 (Fujifilm and its affiliates)
Created in July 2004, ISO 10002 is the international standard for the process of complaints handling. The specification is intended to be used byvarious organizations and provides guidance on the process of handlingcustomer complaints against companies and other organizations.
Fujifilm and 4 of its affiliates engaged in the domestic imaging businessmade a self-declaration of conformity* to ISO 10002 on August 24, 2006
with the goal of gaining trust from customers and increasing their satisfaction. On September 30, 2008, Fujifilm and 2 of its affiliates in the domestic
healthcare business also made the same self-declaration.
In 2010, an administrative office was created to promote ISO 10002,
which led to a reexamination of the definition of top management of therelevant divisions and the items on a self-checklist for ISO conformity.
Through such activities, the office encourages the relevant divisions to
decide their policy on customer-centric handling of complaints, to always
send necessary information to other relevant divisions, to regularly confirm their process of complaint handling, and to provide necessary educational training.

Fujifilm and its affiliates will continue to further improve the quality ofcustomer service and the level of customer satisfaction.
* Self-declaration of conformity: ISO 10002 provides guidelines with which organizations themselvesbuild a system conforming to the specification and declare conformity based on their own decisions
and responsibilities, whereas ISO 9001 on product quality and ISO 14001 on environmental management are international standards that are certified by a third-party approval organization. It is requiredthat organizations continually increase the level of conformity to the specification through their actual
operation of the system and internal inspections.

Relevant divisions for 2010
Fujifilm(1) Consumer Sales Division, (2) Imaging Division, (3) Electronic Imaging
Products Division, (4) Recording Media Products Division, (5) Life Science
Products Division, (6) Customer Communication Center
Fujifilm’s affiliates(1) FUJIFILM Techno Service, (2) FUJIFILM Healthcare Laboratory, (3)FUJIFILM Imaging Solutions, (4) FUJIFILM Imagetec, (5) Fujicolor Pro
Photo Center

Methods for sustaining dialogue: Participating in the creation of industry guidelines; Making statements
to the public through industrial associations; Pink Ribbon Campaign, joint research with hospitals anduniversities, and sponsoring of lectures

56

FUJIFILM Holdings Corporation Sustainability Report 2011

FUJIFILM Holdings Corporation Sustainability Report 201157

Data and Information

Data and Information

Personnel and Labor (FUJIFILM Corporation)

Personnel and Labor (Fuji Xerox)

Employment

Employment

Revisions to systems operating in accordance with agreements
As of March 31, 2011
between the labor union and the company

Composition of the Fujifilm workforce

Regular employees

Breakdown
General employees: 6,672(Male: 5,409, Female: 1,263)
Managerial personnel: 1,772(Male: 1,746, Female: 26)

8,444

Non-regular employees

As of March 31, 2011

Breakdown
Temporary employees: 588, Part-timers: 24,
Employees re-employed after retirement: 97,
Other (Contract employees, etc.): 72

781

Status of regular employees
Averageage

Male: 17.8
Female: 18.7

2006
2007

• Revisions to the support system for encouraging a good work-life balance• Revisions to policy on providing condolence money

2008• Revisions to the support system for encouraging a good work-life balance• Introduction of work regulations adapted to the citizen judge system

2009

Averageannualsalary*1

Utilizationof paidleave*2

Turnoverrate*3

1.4

8.3 million yen

72.2%

2.4%

*1 Average annual salary is calculated for the period from January 1, 2010 to December 31, 2010.
*2 Data on utilization of paid leave is calculated based on data for the period from October 1, 2009
to September 30, 2010.
*3 Turnover rate: Numerator: Attrition + Retirement + Transfer + New Start for Senior Employees program(excluding voluntary retirement due to structural reform)
Denominator: Annual average number of employees at FUJIFILM Corporation (non-consolidated)

Recruitment
New graduate
recruitment(Fiscal 2011)149*

Technical positions
Male 76, Female 19
Administrative positions
Male 41, Female 9Mid-career recruitment

51*

Male: 42, Female: 91

2*1 As the number of new graduates recruited for the ﬁscal year is conﬁrmed at the beginning of April,
the number in the chart above represents new graduate recruitment at the beginning of April 2011.
*2 Number of mid-career recruitment represents those from April 2010 to March 2011.

Employment and re-employment of persons with disabilities
Fiscal 2006

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Employment of
persons withdisabilities*1

1.77%

1.89%

1.87%

1.72%

1.77%

Reemployment*2

37

38

40

18

24

2010

Fiscal 2006

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Leave of absence
for nursing care

1

0

6

5

5

Leave of absence
for childcare

32

44

32

30

55

Leave of absence
for volunteer work

0

0

0

0

0

* Number of employees who began a leave of absence during the relevant ﬁscal year.

Work accident rate and work accident severity
Fiscal 2006

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Work Accident
Rate*1

0.22

0.09

0.00

0.05

0.31

Work Accident
Severity*2

0.03

0.02

0.00

0.00

0.01

*1 Work Accident Rate =Number of employees involved in work accidents
× 1,000,000
Gross number of hours worked*2 Work Accident Severity =Number of workdays lost
Gross number of hours worked

× 1,000

Composition of labor union membershipAs of March 31, 2011

Union members

Proportion of union membership*

Average age of union members

6,530

77%

39.6

* Based on the number of regular employees (8,444)

58

FUJIFILM Holdings Corporation Sustainability Report 2011• Transition from approved retirement annuity system to deﬁned-beneﬁt
corporate pension system• Revisions to retirement beneﬁts• Revisions to some employee systems• Expansion of the childcare leave program• Expansion of the child medical care leave program• Creation of the family care leave program• Increase in the upper limit on the number of times half-day leave can be taken• Revisions to some employee programs

Systems for a good work-life balance• In response to the 2010 amendment to Child Care and Family Care Leave
Law, programs for supporting a balance between work and childcare or
family care have been improved, and programs that more than satisfy legal
requirements are now in place, such as the improved child medical careleave program and the newly introduced family care leave program.
• Stock leave is a system enabling employees to accumulate unused leavetime up to 60 days. Accumulated leave days may be used for treatment
needed for personal health problems, rehabilitation, childcare, nursing care,and volunteer activities.
1. Systems catering for pre- and post-birth requirements
2. Leave of absence for childcare
3. Use of stock leave for childcare
4. Systems for employment while raising children
5. Three-person interview at the time of returning to work from childcare leave
Giving birth
6. Child medical care leave program (1 relevant child: 6 days per year; 2 orandmore children: 11 days per year)
childcare
7. Reduced work hours program (child in the third grade or lower)
8. Use of stock leave for fertility treatment
9. Leave of absence for fertility treatment
10. Exemption from restrictions on non-scheduled hours worked and fromwork on holidays

Nursingcare

1. Leave of absence for caring for a family member
2. Family care leave program (1 care recipient: 6 days per year; 2 or morecare recipients: 11 days per year)
3. Use of stock leave for caring for a family member
4. Systems for employment while caring for a family member

Other

1. Leave of absence for volunteer work, Use of stock leave for volunteer work
2. Use of stock leave for self-development
3. Use of long-service holidays
4. Flextime
5. Discretionary labor system
6. Leaving the ofﬁce on time (1 day per week)*1 Data up to March 31 for each ﬁscal year
*2 Re-employment refers to employees re-employed after retirement.

Number of employees taking a leave of absence*

Item• Revisions to re-employment systems• Clarification of transfer and external assignment regulations• Revisions to travel expense regulations

As of March 31, 2011

Average
Average lengthof employment number of
dependents(years)41.6

Fiscal year

Composition of labor union membershipComposition of the Fuji Xerox workforce

Regular employees

10,146

Non-regular employees

Status of regular employees
Averageage

Averageannualsalary*1

Utilizationof paidleave*2

Turnoverrate*3

Male: 19.8
Female: 15.0

– yen

61.3%

3.43%

*1 Average annual salary is not publicly disclosed.
*2 Data on utilization of paid leave is calculated based on data for the period from October 1, 2009 to
September 30, 2010.
*3 Turnover rate:
Numerator: Attrition + Fixed-age retirement + Transfer + New Start for Senior Employees program
Denominator: Annual average number of employees at Fuji Xerox (non-consolidated) + Average numberof seconded employees

Recruitment
New graduate
recruitment(Fiscal 2011)

227*1

Technical positions
Male 91, Female 13
Administrative positions
Male 78, Female 36

Mid-career recruitment

59*2

Male: 46, Female: 13*1 As the number of new graduates recruited for the ﬁscal year is conﬁrmed at the beginning of April, the numberin the chart above represents new graduate recruitment at the beginning of April 2011. The total also includes
employees who have graduated from high school, a college of technology, or a vocational college.
*2 Number of mid-career recruitment represents those from April 2010 to March 2011.

Employment and re-employment of persons with disabilities
Fiscal 2006

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Employment of
persons withdisabilities*1

1.76%

1.96%

1.88%

1.89%

1.86%

41.4

Reemployment*2

122

246

352

423

517

Item

2006

• Revisions to the human resources system• Implementation of SLP*2007

• Implementation of comprehensive secondment system

2008• Revisions to travel expense regulations

2009• Introduction of work regulations adapted to the citizen judge system

2010• Revisions to the program for supporting childcare and family care

* Second Life Program

Systems for a good work-life balance• All of these systems provide for generous leave beyond that required by law.
1. Maternity leave (paid)
2. Childcare leave program
3. Program for rehiring former employees who left the company for reasons
such as spouse’s transfer or childcare
Giving birth
4. Accumulated paid leave for healthcare of employees’ family*1
and
5. Shortened working hours for childcare (until third grade of elementary school)
childcare
6. Limited off-hours work (until sixth grade of elementary school)
7. Limited late-night work for childcare (until sixth grade of elementary school)
8. Special leave for supporting the wife during her childbirth period(first child’s birth: 2 days; second child’s birth and thereafter: 5 days)

Nursingcare

1. Leave of absence for caring for a family member (maximum 2 years)
2. Shortened working hours for caring for a family member
3. Limited off-hours work for caring for a family member
4. Limited late-night work for caring for a family member
5. One-day nursing care leave
6. Accumulated unused paid leave*1 for caring for a family member

Other

1. Flextime
2. Continuous service award special vacation; “refresh vacation”
3. Social service system (leave program for employees participating in sociallybeneficial activities)
4. Accumulated unused paid leave*1 for volunteer activities
5. Leave of absence for education
6. Senior theme leave (support for senior employees’ second career)
7. Flexible work schedules (support for senior employees’ second career)
8. Double job program*2 (support for senior employees’ second career)*1 Accumulated paid leave: A system enabling employees to accumulate unused leave up to 60 days.
Accumulated leave may be used for healthcare, childcare, nursing care, and volunteer activities.
*2 This is not double duties by order, rather it is a program designed to support senior employees who wish
to go into business for themselves. Under this program, they are allowed to engage in both their current
work and work in another division through a system that matches the needs of divisions wanting toutilize senior workers’ skills and experience with the will of senior workers who wish to use their special
skills or to take on new challenges.

*1 Data up to March 31 for each ﬁscal year
*2 N umber of re-employed workers revised to real ﬁgures up to the day following the end of each ﬁscal year

Number of employees taking a leave of absence*1
Respect for human rights and elimination of discrimination
Founded on the principles of the Fujifilm Group Charter for Corporate Behavior,
FUJIFILM respects basic human rights and will not engage in any act whatsoeverthat unfairly infringes the human rights of its employees. We do not discriminate on
the basis of gender, age, nationality, ethnic origin, beliefs, religion, social position,
physical condition, or other characteristics and respect the privacy of our employees.
To prevent sexual harassment, we have continuously implemented activities to raiseawareness and disseminate information within the company, including the revisionand distribution of sexual harassment prevention guidelines based on the revised
Equal Employment Opportunity Law, which took effect in 2007, to all employees of
FUJIFILM and its affiliates. We also defined the prohibition of power harassment inour company regulations. In addition, we have provided a telephone consultation
service (the compliance and sexual harassment helpline) where arrangements havebeen made for external specialized counselors in addition to in-house persons incharge to receive requests for consultation from employees. While respecting theprivacy of individuals receiving consultation, we work toward the resolution of theseissues. Other related activities include periodic training sessions for personnel inmanagerial positions in FUJIFILM and its affiliates on the subjects of respect forhuman rights and the elimination of discrimination.

75.3%

Fiscal year

As of March 31, 2011

1.33

7,624

Revisions to systems operating in accordance with agreements
As of March 31, 2011
between the labor union and the company

Average
Average lengthof employment number of
dependents(years)

43.8

Average age of union members* Based on the number of full-time workers excluding executive directors (10,124)

Breakdown
Temporary employees: 480, Part-timers: 190,
Employees re-employed after retirement: 524,
Other (Contract employees, etc.): 1

1,195

Proportion of union membership*

As of March 31, 2011

Breakdown
General employees: 7,641(Male: 6,370, Female: 1,271)
Managerial personnel: 2,417(Male: 2,347, Female: 70)
Executive ofﬁcers, contract employees,
seconded employees: 88

As of March 31, 20111

Union members

Fiscal 2006

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Leave of absence
for nursing care

2

5

5

2

1

Leave of absence
for childcare

49

49

54

40

44

Leave of absence forvolunteer work*2

0

1

0

0

0

*1 Number of employees who began a leave of absence during the relevant ﬁscal year.
*2 Number of employees who used the social service program.

Respect for human rights and elimination of discrimination
Continuing from the previous year, in fiscal 2010, we conducted training over the
intranet for all Fuji Xerox (FX) employees, focusing on the prevention of discriminatory behavior, which incorporated the results of an employee awareness survey oncompliance. Training sessions designed for individual employee grades were held
again this year for new recruits, new managers and department heads to enhanceawareness and better understanding of human rights issues, as well as to establish
these values in the workplace. Fuji Xerox has been an active member of the“Industrial Federation for Human Rights, Tokyo” since 1982. We have been involved in the mutual exchange of information with other companies, as well as ineducational activities designed to address issues related to human rights.

Work accident rate and work accident severity
Fiscal 2006

Fiscal 2007

Fiscal 2008

Fiscal 2009

Fiscal 2010

Work Accident
Rate*1

0.49

0.18

0.23

0.24

0.19

Work Accident
Severity*2

0.00

0.00

0.00

0.00

0.01

*1 Work Accident Rate =Number of employees involved in work accidents
× 1,000,000
Gross number of hours worked*2 Work Accident Severity =Number of workdays lost
Gross number of hours worked

× 1,000

FUJIFILM Holdings Corporation Sustainability Report 201159

Data and Information

Data and Information

The Fujiﬁlm Group’s Environmental Burden
Environmental burdens evaluated based on life cycle assessment

Atmospheric emissions

Atmospheric emissions
CO2*

1

2,448 kilotons

Electricity

Atmospheric emissions

1,316 kilotons

NOx

485 tons

VOCs

1.2 kilotons

Soot

4.1 tonsSOx

25 tons

CO2*

2

CO2*

481 kilotons

CO2*Electricity

Environmental burden due to product manufacture (weight)
Electricity used, Oil and gas used, Water used

Aluminum,aluminum alloy

137 kilotons

PET (polyethylene
terephthalate):

Silver:0.996 kilotons

TAC
62 kilotons(triacetylcellulose):

Electricity:

1,227 million kWhNatural gas*9:

264 million m3

Others:Oil*8:

72 ML

Water:

53 million tons

54 kilotons

211 kilotons

Water*

54 million tons

BOD*7

52 tons

COD*

105 tons

6

86 million tons

7

Total
nitrogen*7

Atmospheric emissions

726 kilotons

4

CO2*5

236 kilotons

Water

Environmental burden due
to product transportation

Environmental burden due
to product use

Environmental burden due
to product disposal

Heavy oil and gasoline used,
Electricity used

Electricity used, Water used

Waste combustion recycling energy

Discharged water

Amount of cyclic
water used*10

Discharged water

Waste material

282 tons*1 Environmental burden due to raw materials procurement (CO2 emitted during the process of extracting, transporting, refining, synthesizing, processing, and transporting raw
materials) is calculated for the main raw materials procured.
*2 Environmental burden due to product manufacture is calculated based on the total amount of energy (electricity, petroleum, and gas) consumed in the production process.
*3 For the calculation of environmental burden due to product transportation, estimates are made based on domestic and overseas transportation methods and distances traveled. The typicalamount of CO2 emissions per unit of weight and distance for each method and correction factors such as the yield rate are multiplied by the weight of the raw materials procured.
*4 For copy machines, printers, and fax machines, environmental burden due to customers’ use of products is calculated as energy consumption for a 5-year period for the machines
installed this year. For other products, the estimated number of machines in operation is multiplied by typical energy consumption.
*5 Environmental burden due to product disposal is calculated based on the estimation of stress on the environment caused by the disposal of the raw materials procured.
*6 Wastewater released as a result of business activities*7 Volume released to public water*8 Total of heavy oil A, heavy oil C, kerosene, light diesel oil, and gasoline (Amounts of the petroleum-based products are summed after appropriate energy conversions, and the total
is expressed in terms of the amount of heavy oil A.)*9 Total of natural gas, liquefied natural gas (LNG), urban gas, butane, and liquefied petroleum gas (LPG) (Amounts of the gases are summed after appropriate energy conversions, andthe total is expressed in terms of the amount of urban gas.)*10 This includes the amount of water used in a cyclic manner.
(For the above, data from the input-output table and other sources are used to obtain CO2 emissions per unit of output.)

Total
phosphorus*7 9 tons

Waste material

Material recycling
Aluminum, PET, Silver, TAC

69.1 kilotons

Direct control over the Fujifilm Group’s environmental burden
Material recycling

Waste material

Overview of ﬁscal 2010

Eco-efﬁciency from fiscal 2005 to fiscal 2010

Eco-efﬁciency: (Eco-efﬁciency=Revenues / Value for environmental burden):

We have made concerted efforts in fiscal 2010 toimprove our eco-efficiency. We established for
ourselves a challenging goal to double our ecoefficiency by 2010 relative to the level in 2000,
and have aimed to improve eco-efficiency (= revenues/ value for environmental burden) in 5 categories.
However, the goal has been met only in 2 categories because the 2010 revenue is 30% lower than
expected due to effects of the “Lehman shock” in2008.

A. Waste Generation

C. Atmospheric Emissions of VOCs

D. Water Consumption

E. Packing Materials Consumed*2(Eco-efficiency)(Eco-efficiency)(Eco-efficiency)

5.0

2.5

B. Natural Resources Consumed*1
2010 target(Eco-efficiency)

2.0

4.19
1.5

1.5

1.43
1.26 1.28

4.0

1.52
1.38

1.14
1.34

1.0

1.20

4.42

4.58

On target (above scheduled target guideline)

4.39
2.11

3.60

2.0

1.04
0.91

Scheduled target
guideline

2010
target

1.5

2.88

2010
target

2.20

2.53

2.5

1.92
1.78

3.0

Additional effort required to meet target (below scheduled target guideline)

3.0

1.31

2.97

2.89

2.99

2.68
2010
target1.84 1.82

Scheduled target
guideline

Target2.0
Scheduled target
guideline

1.5

2.0

1.13

2000

2005 2006 2007 2008 2009 2010 (Fiscal year)

2000

1.0

1.0

1.0

0
2005 2006 2007 2008 2009 2010 (Fiscal year)[Notes]• Waste generation: Efforts were made to derive valuable materials from plastic and waste oil at domestic production factories. The amount of waste
generated increased particularly at overseas sites.
• Natural resources consumed: The amount of TAC consumption has increased significantly since 2006 as the flat panel display material business expanded.
• Atmospheric emissions of VOCs: The amount has been drastically reduced especially at domestic factories in response to the implementation of the PRTR Act.
• Water consumption: Efficient use of water has been promoted with the introduction of, for example, a multi-stage cascade system.
• Packing materials consumed: Measures being promoted include reducing the size of packages, using group packaging, conserving resources, andsubstituting “low-burden” materials.

FUJIFILM Holdings Corporation Sustainability Report 2011

4.60

Scheduled target guideline

Scheduled target guideline

2000

2010 target(Eco-efficiency)

2.0

1.0

60

Atmospheric emissions

Water

Environmental burden due to raw materials procurement(weight)

Paper(used for products): 61 kilotons

32005 2006 2007 2008 2009 2010 (Fiscal year)

2000

2005 2006 2007 2008 2009 2010 (Fiscal year)

2000

2005 2006 2007 2008 2009 2010 (Fiscal year)*1 Materials: Aluminum, TAC, PET, silver and gelatin*2 Materials: Cardboard boxes, paper materials, paper containers, metals, formed plastics, plastic film and sheet and glass

FUJIFILM Holdings Corporation Sustainability Report 201161

Data and Information

Data and Information

Environmental Aspects
Main CO2 reduction measures

Amount of CO2 emissions for the entire product life cycle

Types of efforts

Life cycle stages
Procurement, use, disposal• Multifunction devices (copiers, printers, and faxes) with less energy consumption (documents field)• Non-processing CTP plates requiring no developing solution (graphics field)

Reducing CO2 emissions at factories
and offices

Manufacture• Fuel shift from heavy fuel oil to gas (Japan)• Use of methane gas generated at waste disposal landfill sites as fuel (United States)• Wind power generation at factory sites (the Netherlands)• Developing and introducing energy-saving technologies such as waste heat collection and steam collection

Efficient distribution

1,500

1,000

• Paths optimization• Improving the loading ratio• Promoting modal shifts• Using light and compact packaging• Promoting eco-driving

Transportation

Gas
PET
TAC
Materials for copiers,
printers, and faxes

Oil

481

236

Procurement Manufacture
Transport
Consumption
See p. 34 for numbers for the base year (2005) and the target year (2020).

Disposal

Electricity

1,534

1,516
40

1,400
1,200

335

362

44

33

34

1,312
34

1,242

326

1,000

1,097

25,000

1,106

1,951

24%

32

31

336

298
29

35

923

884

913

CO2

5,319

1%

200

Fujifilm (other sites in Japan)

10,000

4,292

Fiscal 2007

Fiscal 2008

Fujifilm (outside Japan)

0

Fuji Xerox (outside Japan)

6%

1,097

1,106

8,604

9,877

3,482

2,784

7,131

6,477

7,008

Fiscal 2008

Fiscal 2009

Fiscal 2010

4,365

8,795

8,554

Fiscal 2006

Fiscal 2007

Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 201027

Total consumption
Overseas, gas
Overseas, heavy oil, etc.

24.6

23.3

19.4

Overseas, electric power
Japan, gas
Japan, heavy oil, etc.
Japan, electric power

Annual changes in water consumption, recycling,
and discharge as wastewater
Consumption volume



Japan

Overseas(million tons/year)(terajoules)
Fiscal 2006

Fiscal 2007

Fiscal 2008

19.0

Fiscal 2009

Fiscal 2010

Fiscal 2006

50.2

7.3
7.3
7.0

57.5
56.5

8,554

7,131

6,477

7,008

Fiscal 2007

(thousand tons of CO2 /year)

7,856

6,082

4,365

3,482

2,784

Fiscal 2008

48.1

Japan, gas*3

4,292

6,687

7,535

8,604

9,877

Fiscal 2009

45.2

6.4

51.6

Overseas, electric power

5,319

5,377

4,871

3,922

4,982

Fiscal 2010

46.1

6.9

53.0

Overseas, heavy oil, etc.*2

140

234

96

21

27

0

Overseas, gas*3

1,951

2,008

1,892

1,651

1,935

Recycled volume

Group total

28,35428,94225,89024,156

26,613

884

913

33

30

29

35

Overseas,
manufacturing

335

362

326

298

336

Overseas,
non-manufacturing

40

34

34

31

32

1,516

1,534

1,312

1,242

1,316

* Calculation method:
Japan: Calculation employing the coefﬁcients speciﬁed in the Order for Enforcement of the Act on the
Promotion of Global Warming Countermeasures. Emission coefﬁcient by electric power utility used forpurchased power.
Overseas: Retroactive calculations in compliance with the GHG protocol. Purchased electric power calculatedwith the coefﬁcient found in CO2 Emissions from Fuel Combustion (2009 Edition) published by OECD.

Annual changes in amount of CO2 emissions and CO2 emissions perunit of output at 6 main domestic factories handling chemicals*
The quantity of output in 2010 was 18% higher than it was in 2009. At thesame time, we could curb the increase in CO2 emissions to 4.6%. As a result,CO2 emissions per unit of output drastically improved from 72 to 64. A major
reason for this was the development, and then implementation at each factory, of various energy-saving measures for the production process for flat
panels, such as the collection of heat from a distillation tower and the collection and reuse of flash steam.
For 2012, we expect a 20% increase in the quantity of output relative tothe 2010 level and aim to curb the increase in CO2 emissions to around 12%.
Compared to 1990 levels, we plan to increase the quantity of output 2.3-foldin 2012 and to keep the rise in CO2 emissions to less than 1.4-fold. In termsof CO2 emissions per unit of output, our goal is to reach 60.

Numbers for 2006 and 2007 do not include numbers for Toyama Chemical.
*1 Per unit calorific value is based on the Act on the Rational Use of Energy.
*2 Total of heavy oil A, heavy oil C, kerosene, light oil, and gasoline*3 Total of natural gas, liqueﬁed natural gas (LNG), city gas, butane, and liqueﬁed petroleum gas (LPG)(thousand tons of CO2/year)

CO2 emissions
Japan

948
Americas (USA, Canada, Brazil)

84

China

122

Asia (excl. China) and Oceania(Australia, South Korea, Singapore, etc.)

12* Calculated in the same way as for “Annual changes in CO2 emissions”

1,316(tons)
1,000,000

100

Two new factories
Four factories
Per-unit CO2 emissions

97
87

900,000

81

800,000

184,149

700,000

81
72

229,04264
184,461

600,000

199,424(%)
100

844,602

90

Target80

60

223,74960
50

500,000
400,000
300,000

70

779,659
620,098

715,71240
647,854552,378

200,000

520,63820

100,000

10

0

0

1990

2000

2006

2007

2008

2009

2010

2012

Fiscal 2007

91.7

40

50

Japan

Overseas60(million tons/year)

112.3
0.0

91.7
0.0

Fiscal 2008

80.2

Fiscal 2009

73.5

Fiscal 2010

85.6

80.2
0.0

73.5

Breakdown of consumption of heavy oil, etc. (fiscal 2010)*
0(thousand kiloliters)

Japan

Heavy oil

Kerosene

Light oil

Gasoline

63.4

4.5

0.1

0.0

Overseas

0.0

0.0

0.6

0.1

Group total

63.4

4.5

0.7

0.1

20

40

Fiscal 2006

48.5

Fiscal 2007

46.1

Fiscal 2008

46.3

Fiscal 2009

45.1

Fiscal 2010
10

60,49954,254

49,82541,031

Annual changes in amount of CO2 reductions and reduction rates throughtransportation efﬁciency improvements* (domestic distribution)

715.7

3,550.1

5,810.1

6,691.0

7,004.0

CO2 reduction rate (%)

1.2

6.1

10.4

14.0

14.8

55.0

6.5
6.3
5.6
5.2

52.4
51.9
50.3
5.7

30

40

55.3

50

60

Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Consumption
volumeRecycled
volume*Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Amount of CO2 reductions(tons of CO2/year)

20

120(million tons/year)(million tons/year)

40,936* Total CO2 emissions are calculated as the amount of CO2 emitted by Fujifilm Logistics Co., Ltd. in its logistics activities for the Fujiﬁlm Group companies. Since ﬁscal 2006, we moved to the calculation method
based on the Revised Act on the Rational Use of Energy (travel distance of empty cars, etc. is not included
in calculations).

100
OverseasFiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Total CO2 emissions

80
Japan

49.6
0

(tons of CO2/year)

60

Wastewater discharge* Consumption in manufacturing only



85.8
0.2

CO2 reduction rate (%) = Amount of CO2 reductions / Total CO2 emissions + CO2 reductions* In ﬁscal 2010, we enforced our activities for CO2 reductions in collaboration with a speciﬁed consigner.
Major reduction initiatives, which proved effective, included improving carrying efﬁciency by double
stacking during transportation and improving gasoline mileage by eco-driving.

FUJIFILM Holdings Corporation Sustainability Report 2011

30

112.3

30

529,105

20

Fiscal 2006

Annual changes in total CO2 emissions in domestic logistics*

151

Europe (The Netherlands, Germany, Belgium, UK, France)

Group total* CO2 emissions from the six major chemical factories in Japan (Fujifilm Kanagawa Factory’s Ashigara andOdawara Sites, Fujifilm Fujinomiya and Yoshida-Minami Factories, FUJIFILM Opto Materials Co., Ltd., andFUJIFILM Kyushu Co., Ltd.) account for 58% of the total emissions from the entire Fujifilm Group (including the Fuji Xerox Group and Toyama Chemical).

10

55.1

0.0

Breakdown of CO2 emissions by region (fiscal 2010)*

62

24.8

* Total amount of corrugated paper boxes, paper materials, paper containers, metal materials, plastic
molds, plastic ﬁlm/sheet and glass used

8,795

44

Overseas

7,535

5.7

Japan, heavy oil, etc.*2

923



4,871

5.9

Japan, electric power

Japan,
non-manufacturing

Group total

26,61324,156
1,935
96 1,651
21 4,982
3,922

3.5

Fiscal 2010

Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Japan, manufacturing

234 1,892

2.6

49.2

Fiscal 2009



25,890

5,377

6,082

0
Fiscal 2006

2,008

3.1

Annual changes in the amount of container and packaging materials used(thousand tons/year)(FUJIFILM Corporation non-consolidated)

6,687

7,856

5,000

Fuji Xerox (in Japan)

7%

400

Fujifilm (six major factories in Japan)

15,000140

Toyama Chemical (in Japan)

58%

emissions

28,94228,35420,000

1,316

30

800
600

4%

Overseas, non-manufacturing
Overseas, manufacturing
Japan, non-manufacturing
Japan, manufacturing(thousand tons of CO2 /year)
1,800
1,600

30,000164

Packaging material reduction rate (%) = Weight reduced / Total material weight + weight reduced* Total weight of export packaging materials handled by FUJIFILM Logistics in ﬁscal 2010 was 4,122.9
tons. Weight was reduced by 235.8 tons, a 5.7% reduction for the year.

Annual changes in energy consumption*1

Breakdown of CO2 emissions

162

Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Packaging material
reduction rate

(terajoules)
35,000

Annual changes in CO2 emissions*

182

Annual changes in reduction of export packaging material weight*(%)(Cumulative total)

Other
Medical equipment
Mini-labs

726
Copiers, Printers,
Faxes

0

230

* Transportation volume is calculated within the range of ownership in compliance with reporting under the
Revised Act on the Rational Use of Energy.

1,316

Aluminum500

255Transportation volume

FUJIFILM Holdings Corporation
Total environmental burden for 2010:
5,207 kilotons of CO2/year

Other
2,000

• Developing, introducing, and expanding the use of a recycling system for scrap aluminum from the production of
PS/CTP plates (graphics field)

Procurement(million tons per kilometer)

Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010

2,432

2,500

Developing and promoting widespreaduse of products that cause less stress on
the environment

Recycling

Annual changes in domestic transport volume*

(thousand tons of CO2/year)

Main CO2 emission reduction measures

Wastewater
discharge

Japan

50.2

49.2

48.1

45.2

Overseas

7.3

7.3

7.0

6.4

6.9

Group total

57.5

56.5

55.1

51.6

53.0
85.6

46.1

Japan

112.3

91.7

80.2

73.5

Overseas

0.0

0.0

0.0

0.0

0.2

Group total

112.3

91.7

80.2

73.5

85.8

Japan

48.5

46.1

46.3

45.1

49.6

Overseas

6.5

6.3

5.6

5.2

5.7

Group total

55.0

52.4

51.9

50.3

55.3

* Includes cooling water usage

FUJIFILM Holdings Corporation Sustainability Report 201163

Data and Information

Data and Information

Annual changes in waste generation, recycling & ﬁnal disposal(Unit: thousand tons/year)
80

77.0

70

9.9
3.1

60

70.5

Recycled volume Overseas

Final waste disposal Japan

Recycled volume Japan

9.2
1.0

20.3

50

Final waste disposal Overseas

20.6

64.0

64.1

7.8
1.2

9.8
0.6

21.9

40

69.1
13.4
1.0
25.7

24.8

30
43.7

20

39.7

33.1

28.9

29.0

Fiscal 2009

Fiscal 201010
0
Fiscal 2006

Fiscal 2007

Fiscal 2008

(thousand tons of CO2 /year)

Fiscal 2000 Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Japan

36.2

46.8

40.7

34.3

29.5

30.0

Overseas

12.7

30.2

29.8

29.7

34.6

39.1

Group total

48.9

77.0

70.5

64.0

64.1

69.1

Japan

28.6

43.7

39.7

33.1

28.9

29.0

Overseas

1.0

20.3

20.6

21.9

24.8

25.7

Group total

29.6

64.0

60.4

55.0

53.7

54.7

Japan
Final waste
Overseas
disposal*2
Group total

7.6

3.1

1.0

1.2

0.6

1.0

Waste
volume*1

Recycled
volumeZero emissions
Fujifilm achieved zero emissions in 2003 and continues to improve the level ofwaste management. A future goal is to achieve zero emissions at Fujifilm’s
overseas affiliates (i.e., production sites) and at the companies newly affiliatedwith the Fujifilm Group. We will continue to instruct mainly the following affiliates in order to achieve this goal:
1. Domestic and overseas affiliates that have not achieved zero emissions
with regard to waste generated from launching or closing a plant
2. Domestic and overseas affiliates that generated large amounts of waste
3. D omestic and overseas affiliates for which production is growing andwhich are far from achieving zero emissions
As to the definition of “zero emissions” used by Fujifilm and Fuji Xerox, there
is a slight difference between the 2 companies attributable to their businesscharacteristics, but the term generally refers to recycling all waste generated
in business activities and making the amount of waste that is simply incinerated or buried at a landfill site zero.
Annual changes in atmospheric emissions of VOCs
31.1

12.9

12.8

11.2

9.7

10.3

11.7

9.9

9.2

7.8

9.8

13.4

Overseas

1.7

2.9

1.9

1.9

1.6

1.7

19.3

13.0

10.1

9.0

10.4

14.4

Group total

32.8

15.8

14.7

13.1

11.3

12.0

Numbers for 2006 and 2007 do not include numbers for Toyama Chemical.

*1 Processed by external service providers*2 Simple incineration or landﬁll disposal

Annual changes in valuable resources*

(thousand tons/year)

Reductions in VOCs atmospheric emissions*(FUJIFILM Corporation (non-consolidated))

43.0

54.9

59.7

55.4

51.9

56.8

Overseas

9.3

26.0

25.0

27.4

22.1

21.2

Group total

52.3

80.9

84.7

82.8

74.0

78.0

* Valuable resources are byproducts resulting from manufacturing that were subsequently sold.

Main recycling methods for waste products
Waste product
Plastics (sorted)

Recycling method
Pallets, pipes, clothing,heat insulation materials

Plastics (mixed)/Filters

Blast furnace fuelMagnetic tape

Blast furnace fuel, tatami mat material,
heat insulation materials

Aluminum hydroxide

Alumina

Inorganic sludge, polishing agents

Cement, roadway materials,
construction materials

Organic solvents

Paint thinner

Acids and alkalines

Neutralizer

Mixed ﬂammable waste products

Solid fuels, electricity,and hot water production

Fluorescent lamps

Glass wool, mercury

Batteries

Zinc, smelt ironLeft-over food, raw garbage, organic sludge

Fertilizers, animal feed

Documents, empty boxes

Recycled paper

Metals such as iron, aluminum, and copper

Smelt metal

Category
Substances to bereported under the
PRTR Law
Substances voluntarily
controlled by thecompany

Substance

Types of equipment containing PCBs

Reduction (tons)

Reduction rate incomparison
to ﬁscal 2000 (%)

Dichloromethane

243

68

Methyl alcohol

1,410

80

Ethyl acetate

319

79

Methyl ethyl ketone

166

80

Acetone

113

88

URL
	
http://www.fujifilm.co.jp/corporate/environment/
preservation/chemicalsmanagement/production/
prtr.html

Group total
1

18High voltage condensers (quantity)

360

450

201.11201.11

PCB oil waste, etc. (kg)
Sludge, etc. (m3)

10,400.1

10,400.1

Fluorescent lamp stabilizers (quantity)

15,175

17,975Low voltage condensers excluding ﬂuorescent lamps(quantity)

117,157

117,157

3

33

919.5

919.5

16

17

Annual changes in volume of atmospheric emissions(tons/year)

Low voltage transformers (quantity)
Rags (kg)Other devices (quantity)* Not including items with trace levels of PCBs

Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
SOx emissions

NOx emissions

Japan

357

84

66

45

Overseas

5

6

3

2

6

Group total

362

90

69

47

25

18

445

Japan

907

786

612

454

Overseas

96

111

84

43

41

Group total

1,003

897

695

497

485

Japan

14.7

8.8

6.4

3.6

2.7

Overseas

0.2

0.2

4.1

2.1

1.3

Group total

14.8

9.0

10.5

5.7

4.1

0.85

1.51

0.76

0.20

1.13

0.02

0.01

0.01

0.00

0.04

Atmospheric
CFC-11emissions ofspeciﬁed CFCs* CFC-12* Group total

Annual changes in water contaminant burden and emissions*1 (tons/year)
Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Total amountof COD*2* Reduction in volumes in ﬁscal 2010 compared with actual levels in ﬁscal 2000.

Response to the PRTR Law (Fujifilm and its domestic afﬁliates)
In addition to those substances that must be reported under the Pollutant
Release and Transfer Register (PRTR) Law, Fujifilm controls another 10 items
on a voluntary basis, primarily substances speciﬁed by the Japan Chemical
Industry Association as requiring autonomous monitoring. The company has
been endeavoring to reduce the emissions on a consolidated basis. Data on
the substances used (usage volume, atmospheric emissions volume, emission
into public water bodies, volume entering sewage wastewater, volume moved
outside of company facilities, and volume recycled) in amounts of 1 ton ormore per year by Fujifilm and its domestic afﬁliates may be found on the
Fujifilm website:

Domestic
consolidated

High voltage transformers (quantity)

Soot particle
emissionsFiscal 2000 Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Japan

Storage and management amounts(hundred tons/year)

Fiscal 2000 Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009 Fiscal 2010
Japan

Storage and management of devices and equipment containing PCBs*

Total amountof BOD*3

Japan

91.1

76.2

85.6

76.4

84.1

Overseas

15.4

20.3

13.5

13.7

15.3

Group total

106.5

96.5

99.1

90.1

99.4

Japan

35.1

40.0

45.5

46.7

45.5

Overseas

4.6

4.7

3.0

5.6

5.5

Group total

39.7

44.7

48.5

52.3

51.0

Total amountof nitrogen
emissions

Japan

290.6

258.8

290.3

286.5

282.3

Total amount ofphosphorous
emissions

Japan

3.9

4.3

5.0

3.7

9.1

*1 Efﬂuent release into public water bodies*2 COD (Chemical Oxygen Demand): An indicator of water pollution. COD indicates the amount of oxygen
consumed when water-borne pollutants (primarily organic contaminants) are oxidized upon the introduction of an oxidant.
*3 BOD (Biochemical Oxygen Demand): BOD is used to measure the degree of water pollution by determining the reduction in oxygen in the water as it is being used by organisms to decompose contaminants.

Surveying and remediating soil and underground water pollution(FUJIFILM Corporation and its domestic afﬁliates/Fuji Xerox and its
domestic afﬁliates)
The Fujiﬁlm Group autonomously conducts environmental surveys on soil andunderground water pollution. For substances used at manufacturing facilities
that have regulated environmental limits, the Group rigorously manages theirusage and storage and monitors their concentrations in underground watersupplies. We are prepared to deal with any unforeseen pollution incidents ina timely fashion.
URL	
http://www.fujifilm.co.jp/corporate/environment/
preservation/site/leakage/

Legal compliance and reports on complaints
In 2010, there were six violations of environment-related laws and one customer
complaint, all of which were immediately addressed. Greater efforts will bemade to have exhaustive controls in place and prevent any recurrence.
Japan

Overseas

Group total

Number of legal violations(number of cases resolved)

0
(0)

6
(6)

6
(6)

Number of complaints(number of cases resolved)

1
(1)

0
(0)

1
(1)

Responses to environment-related complaints and legal violations
in ﬁscal 2010*
FUJIFILM Manufacturing Europe B.V. (the Netherlands)
Incident: A total of 74 kg of a VOC (volatile organic solvent) was discharged by mistake. The solvent was discharged without having been
burned because the solvent burner stopped operating for 29 minutes due
to equipment overheating.
Response: Since it is known that overheating can be prevented by diluting solvent steam with outside air, manual control will be used for now should thesame situation occur again. Also, a dilution function was added to the software
for automated control and was subsequently improved, and is now under test.
The incident was reported to the relevant authorities. No penalty was imposed.
FUJIFILM Manufacturing Europe B.V. (the Netherlands)
Incident: A total of 20 liters of sulfuric acid residue was disposed of inorder to repair a storage tank for sulfuric acid. However, the disposal was
performed while a valve connected to a pit for collecting general wastewater was mistakenly left open. Because of this, the pH level fell below its
lower limit, 6.5, for 15 minutes.
Response: The incident occurred due to human error and slow responsesof the pH meter. Therefore, the operational procedure was reexamined,
and the pH meter was replaced with a new one. The incident was reported
to the relevant authorities. No penalty was imposed.
FUJIFILM Imaging Colorants Limited (United Kingdom)
Incident: A weekly sampling analysis revealed that organic solvent(DMSO) with a concentration exceeding the specified level flowed into a
wastewater treatment facility.
Response: The reason was the existence of an unexpected carryover of thesolvent at the time of setting up the plant. As a response, it has been
decided to conduct a series of checks regarding the operational procedurewhen batches of products are produced in the future. The incident wasreported to the relevant authorities. No penalty was imposed.
FUJIFILM Omiya Office
Incident: Neighborhood residents complained that the sun did not shineon their houses until 8 AM due to the shape of the roof of the PS building
constructed in 1990 and they wanted the shape changed.
Response: Sunshine simulation at the winter solstice confirmed the situation. It was explained that the roof complied with the Building Standards
Act and the residents understood the situation. It was also explained thatthe company would consult with neighborhood residents when making
any changes to its buildings or use of the site.
* Relatively minor violations have been excluded.

* Organizations covered in the environmental performance data are, as a general rule, those thatare shown in the consolidated ﬁnancial statements, and are signiﬁcant in terms of environmental
burden. However, certain sales and manufacturing (assembly) subsidiaries are excluded.
Those not shown speciﬁcally are included in the tabulation ﬁgures above. 
Moreover, ﬁgures for the Group total may not reflect the sum of each subtotal.

URL	
http://www.fujixerox.co.jp/company/public/sr2011/
stakeholder/environment/target.html

64

FUJIFILM Holdings Corporation Sustainability Report 2011

FUJIFILM Holdings Corporation Sustainability Report 201165

Data and Information

Data and Information

Fujiﬁlm Group Green Policy

Environmental Accounting
Overview of ﬁscal 2010

Fujiﬁlm Group Green Policy
Basic Policy“Sustainable development” is the most important issue for our planet, the human race, and all business entities in the 21st century. The Fujiﬁlm Group companies aroundthe world aim to stay at the forefront of efforts to attain this goal in environmental, economic, and social terms. We will strive for customer satisfaction as well as ourcontributions to “sustainable development” by achieving high environmental quality in products, services, and corporate activities.
Action Guidelines
We will promote environmental burden reduction and product safety assurancewith the following four items in mind:(1) Our efforts are pursued throughout all corporate activities.
(2) Our efforts are pursued throughout the entire product life cycle.
(3) We give overall consideration to economic and social implications.
(4) Biodiversity conservation
We will improve our management of chemical substances and the chemical
content of products to reduce environmental risks.
We will comply with legal regulations as well as Fujifilm Group regulations,standards, and requirements that are individually agreed on.

 e will strengthen partnerships with our business partners, collaborate inWgovernment and industrial activities, and actively participate in community
activities.
We will actively give full disclosure of the information regarding our involvement
in and accomplishment of various environmental activities to all associatedindividuals, including local communities, governments, and Fujifilm Group
company employees, to facilitate open communication.
We will heighten the environmental awareness of every Fujiﬁlm Group employee
through employee education, so that we can fortify our infrastructure to face
the challenges posed by environmental issues in the future.

Fujifilm FY2011 Priority Targets
Priority Targets

Strategies(i)

1. Countermeasures against global warming
30% reduction in CO2 emissions throughout life cycle ofproducts by FY2020 (vs.FY2005)

Propagate energy conservation measures at production lines throughout the company(e.g. Recovery of exhaust heat, improvement in the efficiency of power generation)(ii) Promote energy conservation at non-production facilities under standardized internal rules(e.g. Settings of air conditioning, lighting )(iii)	Implement measures and incorporate technological advancements that help reduce CO2 emissions at various life cycle
stages of products including raw material procurement, distribution, use and disposal(iv) Implement activities to educate employees and their families on reducing their CO2 footprint(e.g. ICE Project, Safe-driving and eco-driving activities)

2. Enhancement of Design for Environment (DfE)

(i)
(ii)
(iii)

Efficient use of resources by promoting the 3Rs : Reduce-Reuse-Recycle (products, packaging materials)
Enhance efforts for biodiversity conservation
Enhance DfE evaluation methodology to improve and promote the environmental attribute of products

3. Improvement of chemical substance control

(i)
(ii)
(iii)

Improve regulatory tracking and response to regulations at various region (especially emerging countries)
Ensure chemical substance information is transferred through the supply chain
Promote use of a new risk assessment model (hazard - exposure table) for chemical substances(1) E nvironmental protection at
production sites
4. Enhancement of
infrastructure forachievingenvironmental targets

Implement the following activities according to the FUJIFILM Responsible Care (FRC) system(i)Firmly maintain the system of compliance to meet legal requirements and voluntary control limits(ii) Improve systems and processes to ensure proper management of wastes(iii) Reduce waste generation through yield increase, reuse of manufacturing waste, conversion of waste into valuables etc.
(iv) Reduce VOC emissions from the film manufacturing process(v) Reduce water use through reuse and other conservation efforts(2) R isk management using
management systems

(i)
(ii)
(iii)

Improve quality and efficiency of business by use of IMS and EMS
Expand IMS adoption at production facilities
Enhance risk management for product safety and occupational safety(3) Information disclosure andcommunication of relevant information

(i)
(ii)

Disclose information through various methods proactively (e.g. Sustainability Reports, websites)
Verify adequacy of the current system to meet social requests through dialogue with stakeholders(4) Employee education

(i)
(ii)

Educate and train employees in the area of environment, quality, product safety and occupational safety
Promote awareness for the need for biodiversity conservation

Fuji Xerox Priority Targets: Environmental Medium-Term Targets and 2011 Targets
Management Items• As investment in production-related equipment in factories rose in 2010,environmental-related capital expenditure also increased.
• More specifically, there was an increase of more than 2.4 billion yen for only
investment related to the protection of the global environment and to theprevention of pollution associated with the flat panel display manufacturing
facilities for which renewal or expansion had been held back in 2009.
• Capital expenditure on the development of energy-saving products and on
research concerning energy-saving production processes is around the sameas that in 2009.
• Costs including various expenses are around the same as those in 2009.
• The value of environmental conservation benefits is lower because, compared to 2009, there was a rise in production and in the amount of energy
such as electricity and natural gas used.
Period of coverage
Fiscal 2010 (April 1, 2010– March 31, 2011)
Scope of environmental accounting
61 domestic companies in the Fujiﬁlm Group (FUJIFILM Holdings, FUJIFILM Corporation and 17 Fujifilm
afﬁliates, Fuji Xerox and 40 Fuji Xerox afﬁliates, and Toyama Chemical)

Absolute CO2 emissions: reduce CO2 emissions from production anddevelopment facilities to the 2005 level by 2013

CO2 emissions reduction from domestic and overseas offices by 4% relative
to 2007

Absolute CO2 emissions: reduce CO2 emissions from domestic andoverseas offices by 6% relative to 2007

Distribution

Curb CO2 emissions from product transportation: less than 270 kilotons of CO2

Curb CO2 emissions from product transportation: less than 336
kilotons of CO2

Products and services

CO2 emissions reduction at the customer level: by 1,431 kilotons of CO2

Formulate next plan by the end of fiscal 2012

Preservation of Natural Resources

Capital investment

Expenses

1. Costs incurred at thebusiness site

1,487

3,502

11,832(1) Environmental damage
prevention

850

2,201

6,073

(2) Global environmental
protection

594

43

943

358

3,005

2,753

2,200 Energy conservation

66

Reduced water resource
consumption*5

803

Reduced waste materials
through reuse and-808
recycling*4875

Aluminum materials

317

Other recycling

331

228 Reuse of aluminum materials
267 Reduced volume of CO2 emissions

2. Upstream/downstream
costs
Recovery from the market

11

26

10,584

QuickSnap recovery,
7,660 Parts recovered fromused equipment

3. Cost of management
activities

45

76

9,147

8,079

4. Research anddevelopment costs

1,125

931

17,48319,804

Reduce water use: preparing for this in the next medium-term plan

Total

2,670

4,545

49,46145,593

Domestic and overseas sites: achieve zero emissions

Basic items• Objectives of environmental accounting
1. To provide accurate quantitative information on volumes and economic effects to interested parties
within and outside the Group
2. To provide numerical environment-related information useful for decision making by management andsupervisors at the working level• Accounting method
Based on the “Environmental Accounting Guidelines (2005 edition)” published by the Japanese Ministryof the Environment.
1. Depreciation is calculated, in principle, according to the straight-line method over a 3-year period.
2. When costs include expenditures for both environmental and non-environmental purposes, the portion
relating to non-environmental purposes has been excluded.
3. Economic impact within the Group: The difference in value terms from the previous year in ﬁnes forpolluting and usage of energy, raw materials, water, and other resources is accounted for, as well as thereal impact of recovery, recycling, and other measures in value terms for the year in question.
4. E conomic impact outside the Group: The difference in value terms from the previous ﬁscal year is shown for
SOx, VOCs, and CO2. For recycling, the anticipated beneﬁt in value terms is shown for the year in question.

FUJIFILM Holdings Corporation Sustainability Report 2011

Fiscal 2010

10,069Reduced volume*60.005
28 tons

158 tons

9 tons55-70

156 tons-25 tons

75-75

47 kilotons -38 kilotons

10,667

11,092106.7
kilotons

110.9
kilotons

63

80

40 kilotons

40 kilotons

59,101

56,91969,961

67,946

5,991

Customer beneﬁts areshown in the table above.

21,811

0.1
20 tons

10,935

1,668

Domestic and overseas sites: achieve zero emissions

Reduce pollution risks (3 sites) by FY2012
Treatment of high-density PCB (2011–2016)-1,443 Reduced volume of
CO2 emissions

860

Reducing water use: by 25% (relative to 2005)

Handle soil and groundwater pollution at 1 domestic site and 2 overseas sites
Prepare for PCB treatment (detailed examination of costs)

Reduced SOx emissions*1-4 Reduced volume ofSOx emissions

1,521

211

Reduce negative environmental effects, promote employees’
understanding of environmental protection

Fiscal 2009

Polymeric materials

329

Attempts to establish and assess biodiversity evaluation at lands used
for operations

Economic impact outside the Group

2,431 Recovery and recycling
Silver11

Facilities & Biodiversity
factories
Measures for dealing withsoil and groundwaterpollution and PCB

545
7,363

1

Create chemical substance-related strategies: voluntarily reducehigh-risk chemical substances used at operational sites; reduce risks

2

Reduced use of raw
materials and resources

6. Costs for handlingenvironmental damage
Pollution levies

VOC reduction : More than 12% reduction in 20 overseas VOCs used

Customer benefits are expressed in monetary terms based on a comparison ofenvironmental burden between the case in which customers use new products
they purchased and the case where they use old products. Total customer
benefits for 2010 are lower compared to 2009. Notably, customer benefits
associated with high-density magnetic memory materials fell because cost per
memory density rose. Customer benefits associated with pre-sensitized aluminum
plate not using plate-making film increased due to higher product shipment.

Reduced CO2 emissions*3

Use more recycled paper: recycled paper content = more than 70%
Increase the number of FSC-certified products: increase product items
for 6 to 9 product lines

VOC emission monitoring

56,919Reduced volume of
VOC emissions

Use more recycled paper: recycled paper content = more than 68%
New sales of FSC certified paper (paper type 1)

As above

59,101

Reduced VOC emissions*2

Paper

Articles: start operating a temporary Article Information Sheet-compliant
eGreen system, complete the design phase for the permanent system

11,310

Total

Reduced volume ofNOx emissions

297

REACH compliance

23,136

10,611

4,911

86

Products

23,263

4. Digital color multifunction device and printers

Reduced pollution levy0

Create strategies for chemical substances in products: substitute,beyond regulation requirements, high-risk chemical substances
contained in products

3. Film for LCDs: WV ﬁlms

9,542

0

RoHS compliance

23,651

Fiscal 2009 Fiscal 2010

5. Costs for social programs

Reduction in Environmental Risks from Chemical Substances

21,086

Economic impact within the GroupCurb new resource input by reusing parts: over 3,398 t

Ensure compliance with the second stage of the Chinese RoHS: establish a
CCC-compliant process-1,178

2. Pre-sensitized aluminum plate not using
plate-making ﬁlm

Fiscal 2009 Fiscal 2010 Fiscal 2009 Fiscal 2010

Curb new resource input by reusing parts: more than 1,911 t
Recycling rate of recovered parts: Domestic/Asia Pacific (AP) 99.9% / China 99.8%

Facilities & Production facilities
factories
Offices

Fiscal 2010

4,141

(million yen)

3Rs
Products

Fiscal 2009

1. High-density magnetic memory materials

Environmental Conservation Beneﬁts

Medium-Term Targets (2013)

CO2 emissions reduction from production and development facilities to 135
kilotons of CO2 or less (utilize emissions trading)

Product

Environmental Conservation Costs

Controlling Global Warming
Development &Facilities & Manufacturing
factories
Offices(million yen)AmountEnvironmental accounting for ﬁscal 2010

(3) Resource recycling

2011 Targets

Customer beneﬁts

17,709*1 SOx emissions reductions: ¥167/tonBidding price of SOx emissions credits offered by the United States Environmental Protection Agency inMarch 2011 (US$2/ton)*2 VOC emissions reductions: ¥350,000/tonFrom the “Economics Evaluation Report on Countermeasures for Harmful Atmospheric Pollutants” issued by Japan Environmental Management Association for Industry, February 2004
*3 CO2 emissions reductions: ¥1,957/tonTrading price of EU emissions credit 2011 futures ( 17.27/ton) at the end of March 2011
*4 Landﬁll costs for the waste product (¥100/kg)*5 W ater resource consumption reduction: ¥200/ton for clean water supply, ¥200/ton for sewage watertimes the reductions amount*6 Volume of recycle and valuable resources in generated industrial waste

FUJIFILM Holdings Corporation Sustainability Report 201167

Data and Information

Third-Party Opinion

Domestic and International Appraisals
Ranking and status of SRI audit
FUJIFILM Holdings has received the following evaluations by external organizations as a corporate group that proactively promotes CSR actions towardsustainable development. It is included in the Socially Responsible Investment(SRI) index listed below. Also listed below are evaluations of FUJIFILM
Holdings in domestic and international ranking surveys as of July 2011.

Inclusion in the Dow Jones
Sustainability Indexes 2010

Inclusion in the FTSE4Good
Global Index

Evaluation for
FUJIFILM Holdings

Survey14th Nikkei Environment Management Survey(sponsored by Nikkei Inc.)

10th out 475 manufacturers

6th Company Quality Management Survey
1st out 249 companies(sponsored by the Union of Japanese Scientists and Engineers)
Eco Brand Survey 2010 CSR evaluation ranking(Nikkei Business Publications, Inc.)

60th out 560 companies(Eco brand index/deviation: 62.1)

SAM Sustainability Year Book 2011
(Sustainable Asset Management AG)

SAM Gold Class

5th Toyo Keizai CSR Ranking 2011 (Toyo Keizai, Inc.)

4th out 1,132 companies(542.4 points)

Inclusion in the Morningstar Socially
Responsible Investment Index

Appraisals and awards in fiscal 2010
Recipient

68

Name and description of the award

Awarding entity

FUJIFILM Corporation

The portable ultrasonic diagnostic imaging machine FAZONE CB received the Gold Award(Minister of Economy, Trade, and Industry Award; i.e., nominated for the Grand Award) inthe 2010 Good Design Award.

Japan Industrial Design Promotion Organization

FUJIFILM Corporation

The digital cameras FinePix REAL 3D W3, FinePix F300EXR, and FinePix HS10 and the digital
Japan Industrial Design Promotion Organization
X-ray diagnostic imaging system FUJIFILM DR CALNEO C won the Good Design Award.

FUJIFILM Corporation

Exhibition at nano tech 2011: the International Nanotechnology Exhibition and Conference;nano tech Grand Award (the highest award) received.

FUJIFILM Corporation

Sustainability Report 2010 received a Prize for Excellence in the Sustainability Report Awards
Toyo Keizai Inc.
of the 14th Green Reporting Awards and Sustainability Reporting Awards.

FUJIFILM Corporation Kanagawa Factory

Minister of Education, Culture, Sports, Science, and Technology Award.
(an award given to organizations actively promoting their employees’ physical fitness)

Ministry of Education, Culture, Sports, Science,
and Technology

FUJIFILM Imaging Colorants, Inc.

SOCMA Silver Award for Performance Improvement Award - Product Stewardship

Society of Chemical Manufacturers andAffiliates (SOCMA)

FUJIFILM Dimatix, Inc.

New Hampshire Governor’s Award for Pollution Prevention

New Hampshire Governor and New Hampshire
Department of Environmental Protection Services

FUJIFILM Manufacturing U.S.A., Inc. /Env. & Reg. ComplianceBest Special JAKES Event, both National and State awards(awarded to the Neil Cost Chapter headquartered in Greenwood)

National Wild Turkey Federation (NWTF)

FUJIFILM Manufacturing U.S.A., Inc.
(Rolling Meadows)

Dischargers Demonstrating Exemplary Compliance for 2008

Metropolitan Water Reclamation District ofGreater Chicago

FUJIFILM Electronic Materials U.S.A., Inc.

Preferred Quality Supplier AwardIntel Corporation

FUJIFILM Canada, Inc.
FUJIFILM Electronic Materials U.S.A., Inc.
FUJIFILM Imaging Colorants, Inc.
FUJIFILM Holdings America Corporation
FUJIFILM Manufacturing U.S.A., Inc.
FUJIFILM North America Corporation2010 Safety Award: 20 facilities from the noted divisions received the 2010 Safety Awards
including 3 “Best in Class” awards

International Imaging Industry Association

FUJIFILM Electronic Materials (Europe) N.V.

Preferred Quality Supplier AwardINTEL

FUJIFILM Imaging Colorants, Ltd.
(Grangemouth, UK)Gold Medal for Occupational Health & Safety

The Royal Society for the Prevention of
Accidents (RoSPA)

FUJIFILM France S.A.S. (France)

Imprim’Vert Certificate (“Green printing certification”)

P2i / Chambre des Metiers et de l’Artisanat desYvelines (France)

FUJIFILM Printing Plate (Suzhou) Co., Ltd.

Company conducting tests related to a recycling-oriented economy in Suzhou City

Suzhou Municipal People’s Government

FUJIFILM Printing Plate (Suzhou) Co., Ltd.

Company with clean production processes at the Suzhou City Industrial Park

Suzhou City Industrial Park
Management Committee

FUJIFILM Hunt Chemicals Singapore Pte.Ltd.

Singapore Chemical Industry Council (SCIC) Responsible Care Award 2010

Singapore Chemical Industry Council (SCIC)

Fuji Xerox Co., Ltd.

Products in three categories (a full-color digital multifunction device for small and mediumsized businesses, full-color digital multifunction devices for offices, and color on-demand
publishing systems for high-end professional use) received the Good Design Award.

Japan Industrial Design Promotion Organization

Fuji Xerox Co., Ltd.

A new technology, the Belt-Roll High-Speed Fusing Technology, received the 2011
Technology Prize and the Research Presentation Prize from Japanese Society of Printing
Science and Technology.

Japanese Society of Printing Scienceand Technology

Fuji Xerox Co., Ltd.

Together with Xerox, Fuji Xerox has been placed in the Leader Quadrant of the 2010 Magic
Quadrant Managed Print Services (MPS) Worldwide.

Gartner, Inc.

Fuji Xerox Co., Ltd.

Sustainability Report 2010 received the Special Award in the Sustainability Reporting Awardof the 14th Green Reporting Awards, Sustainability Reporting Awards.

Toyo Keizai Inc.

FUJIFILM Holdings Corporation Sustainability Report 2011

nano tech 2011: the International
Nanotechnology Exhibition and Conference

Since its establishment as a holding company in 2006,

continues to be placed on activities in which individual em-

FUJIFILM Holdings has continually engaged in structural reforms, business diversification, and the strengthening of organizational capabilities. These keywords are thoroughlyreflected in the company’s CSR activities. One can say that
the Group’s CSR activities are clearly characterized by CSR
development based on management systems, confirmationof the social and environmental significance of business operations, and sharing of integrated visions and goals.
Although some activities have not achieved sufficient results,
I appreciate the fact that these factors are clearly shown.
In this report, these factors can be easily seen fromcomprehensive information and data found at the end of thereport, articles on the healthcare business and healthcare IT,
and features on the activities for creating a sense of organizational unity and on human resource development, interpersonnel communication, and personnel exchanges.
ISO 26000 (the international standard on an organization’s social responsibility) states that it is an individual organization’s responsibility to identify which issues are relevant
and significant for the organization to address, through its
own considerations and through dialogue with Stakeholders.
As evident from the clause, identifying stakeholders and engaging with them will certainly become increasingly important. I can find the company’s consideration of thisobservation in the columns called “VOICE” in this report.
Having said that, I hope for 2 things. First, I want the
Fujifilm Group to continue and intensify its efforts to seriously examine both the positive and negative sides of the
impacts of its business operations. There continue to be demands for risk assessment and reevaluation of the safety ofchemical products. Also, as a growing comprehensive
healthcare company, the Fujifilm Group will potentially face
problems associated with side effects and medical ethics andthe human rights issue of access to medicine. I hope that thecompany will further hone its antennae to identify various
impacts of its business operations.
Second, I hope that the distance between the CSR activities and the individual employees’ daily activities will be
shortened. Vision-led or PDCA-dependent CSR activities carry
the risk of becoming too theoretical. I hope that emphasisployees can experience their connection with society andgratitude expressed by society. Good examples would be
activities that take advantage of the Group’s technology andknowledge, such as the photo restoration project, the testing
for radioactivity contamination and data analysis, and thesharing of information on radioactivity, which are describedin this report as activities that support recovery from theGreat East Japan Earthquake.
Lastly, my attention was drawn to the explicit statement
that, as described in the Top Commitment, the Fujifilm Group
continues to actively contribute to the resolution of social issues facing various parts of the world. Despite the fact that
more than 50% of the group’s sales come from overseas, thecontent of this report centers on cases of domestic activities.
I sincerely hope that in the near future the report will be filledwith examples from all over the world, showing the Group’s
contribution to the realization of a sustainable society.

Mr. Eiichiro AdachiCounselor, Japan Research Institute,
LimitedHead of ESG Research CenterIn charge of CSR-related industry research and corporate assessment
mainly in the area of environmental measures. Provides corporate information to financial institutions that is used for socially responsible
investment or environmentally conscious financing. (Co-) author of
CSR Management and SRI (2004, Kinzai, in Japanese), Businesses That
Grow with Global Warming (2007, Toyo Keizai, in Japanese),
Introduction to Environmental Management (2009, Nikkei Publishing,in Japanese), Evolving Strategies of Financial Institutions for Managing
Environmental Risks (2011, Kinzai, in Japanese), etc. Member of theMain Committee for Converting ISO 26000 into a JIS, JapaneseStandards Association [present] (Japan expert, ISO 26000 Working
Group [until May 2009]).

As a provider of corporate information used for socially responsible investment to financial institutions, I submitted this third-party opinion based on theunderstanding, which I gained through this report, of the social and environmental activities of the Fujifilm Group and the way it discloses information. The
comment is not intended to show my judgment of whether the measurements and calculations are accurately conducted according to standards for an environmental report that are generally recognized as fair and appropriate or whether all important matters are included.

FUJIFILM Holdings Corporation Sustainability Report 2011

69

The Fujifilm Group aims to become a global enterprise—trusted by society and customers—that makes broad contributions to the advancement of culture, science,technology, and industry. We will also contribute to enhancing quality of life and conserving global resources, while making further contributions to society throughactive business operations in the Imaging Solutions Segment, Information Solutions Segment, and Document Solutions Segment.

The Fujifilm Group shifted to a holding company structure in October 2006 and has been expanding its group management centered on FUJIFILM
Holdings Corporation.

Consolidated Revenue

Holding Company: FUJIFILM Holdings Corporation

20,000639

Asia and others

Document
Solutions

25.0%
Japan

-384

0

43.9%

11.7%

Information
Solutions

The Americas
0
(FY)

2006

2007

2008

2009

2010

-500
(FY)

41.4%

16.6%
2006

2007

2008

2009

14.7%
2010

46.7%

EuropeProportion of consolidated employees by region(as of March 31, 2011)

Company name: FUJIFILM Holdings Corporation
Representative: Shigetaka Komori
Head office: Tokyo Midtown, 9-7-3 Akasaka, Minato-ku,Tokyo
107-0052, Japan
Established: January 20, 1934
Capital: ¥40,363 million (as of March 31, 2011)
Employees: 143 (as of March 31, 2011)
Consolidated employees: 78,862 (as of March 31, 2011)
Consolidated subsidiaries: 239 (as of March 31, 2011)

Imaging
Solutions

2010

105
10,000

Proportion of consolidated revenue
by operating segments

1,044(100 million yen)
1,000

500

Proportion of consolidated revenue
by region344

22,171

21,817

Net income (loss) attributable to FUJIFILM Holdings

24,343(100 million yen)
30,00028,468

Fujiﬁlm Group Organization Overview

27,825

Fujiﬁlm Group Business Overview

2010*Effective from fiscal 2009, net income is stated as net income attributable to FUJIFILM Holdings.

Asia and others

35.5%
2010

Japan

50.9%

Europe

6.7%

The Americas

6.9%

Imaging Solutions
The Imaging Solutions Segment handles color films, digital cameras, photofinishing equipment, color paper, chemicals, and services for photofinishing.
Proportion of revenue by businessColor Films, etc.
8%

Other
18%

Fujiﬁlm Group Organization Overview (as of March 31, 2011)

Consolidated revenue

Operating loss after restructuring
and other charges(100 million yen)
5,000(100 million yen)
1,000

Holding company
FUJIFILM Holdings Corporation
Operating companies

4,000
3,000

0
(FY)

2008

2009

2010

-1,000
(FY)

2008

2009

100%

-127

-293

3,258

Labs andFDi Services
15%

3,455

1,000

Electronic Imaging
35%

-633

0
2,000

4,104

Color Paper
andChemicals
24%

2010

Shared service company

75%

66%

100%
FUJIFILM Business
Expert Corporation

FUJIFILM
Corporation

Fuji Xerox
Co., Ltd.

Toyama ChemicalCo., Ltd.

Subsidiaries

Subsidiaries

Subsidiaries

2010

Information Solutions
The Information Solutions Segment handles equipment and materials for medical systems and life sciences, pharmaceuticals, equipment and materials for graphic
art, flat panel display (FPD) materials, recording media, optical devices, electronic materials, and inkjet materials.

5,000

0
(FY)

9,174

Graphic Art
25%

FPD Materials
24%

2008

2009

2010

0
(FY)

2008

2009

2010

Document Solutions
The Document Solutions Segment handles office copy machines/MFPs, printers, production systems and services, office services, paper, and consumables.

500

0
(FY)

2008

2009

2010

0
(FY)

742

Office Printers
17%

5,000

392

Production
Services
13%(100 million yen)
1,000

497

2010

(100 million yen)
10,0009,739

OfficeProducts
52%

GlobalServices
9%Operating loss after restructuring
and other charges

9,354

Other 9%Consolidated revenue

10,778Proportion of revenue by business

For information about the consolidated subsidiaries of FUJIFILM Holdings Corporation, please see p. 24.
For more details, visit:
URL

http://www.fujifilmholdings.com/en/business/group/index.html

500

1,035

2010

(100 million yen)
1,000

9,008

OfficeandIndustry
10%(100 million yen)
10,0009,461

RecordingMedia
5%Operating loss after restructuring
and other charges

106

Medical Systems/
Life Sciences
29%

Optical Devices 7%

Consolidated revenue

204

Proportion of revenue by business

2008

2009

2010

Editorial postscripts
Thank you for taking an interest in the FUJIFILM Holdings “Sustainability Report 2011.” It has been 5 years since the Fujifilm Groupstarted its holding company system in October 2006, with FUJIFILM Corporation, Fuji Xerox, and Toyama Chemical as subsidiaries.
Since, we have striven to increase the Group’s overall capabilities, create greater synergy, and promote strategies for new growth.
This report focuses on the current state of cooperation among Group companies and cross-department collaboration, as well
as how the actions of individual Group employees have influenced one another and how that has led to increased Group cohesion on the whole.
We hope to continue reporting on Group efforts to create a sustainable society and increases in cooperation between Group
companies, domestic and abroad, and collaborations with customers that enhance overall capabilities.
We are grateful for the opinions from many experts and stakeholders we have received this fiscal year. We will continue to learn
from these valuable comments and will incorporate them into our future activities. And as always, the candid opinions and comments from the readers of this report are ever appreciated.

* Due to the reclassification of corporate expenses made in the first quarter of fiscal 2010, operating income for each segment for fiscal 2009 has been restated.

70

FUJIFILM Holdings Corporation Sustainability Report 2011

FUJIFILM Holdings Corporation Sustainability Report 201171

About the illustration on the front cover

Cypress Tree Azuchi-Momoyama period 16th century
Cypress Tree was created by the renowned Momoyama period artist Kano Eitoku. Although
the piece is now a folding screen, it was once sliding-door paintings in the Hachijonomiya
residence in 1590. Whether Eitoku saw the completion of this work is unknown because of
his death in September of the same year, but the design centered on a large tree and thegorgeous gold-leaf ground strongly resembles his style. Cypress Tree highlights the swinging
limbs of the cypress that seem to dance contrasted by the limited cold colors.
Tokyo National Museum collection
Image : TNM Image Archives Source

Since its founding, the Fujifilm Group has valued air and water. The dancing
limbs of the large cypress tree nurtured by water and air symbolize thestrong progress of society and are used for the front cover of this report.

Please address inquiries on this publication to:

FUJIFILM Holdings Corporation
CSR Group, General Affairs DivisionTokyo Midtown, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052, Japan
Tel.: +81-3-6271-2065
Fax: +81-3-6271-1190

http://www.fujifilmholdings.com/en/sustainability/contact/index.html
Date of publication: October 2011
©2011 FUJIFILM Holdings Corporation