JAN
FEB
2020
VOL 42/NUM 1

C H A P T E R“MPI-WI Chapter is the bridge to knowledge, compelling ideas, andrelationships to create a voice in the meetings and events industry.”A W A R D

Trim: 7.5" W x 9.5" H • Bleed: .125" • Live: .125"› NEWLY EXPANDED IN
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expanded the venue that consistently delivers
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KalahariMeetings.com

Call 855-411-4605
to learn more©2019 Kalahari Development LLC

2|January/February 2020

MPI Agenda																	JANUARY/FEBRUARY 2020

MPI-WISCONSIN
2019-2020
BOARD OF DIRECTORSPRESIDENT
JOELLEN GRABER
Impact Association Management
joeygraber1@gmail.com
PRESIDENT-ELECTALISON HUTCHINSON
Fox Cities Convention & Visitors Bureau
ahutchinson@foxcities.org
IMMEDIATE PAST PRESIDENTTAMARA JESSWEIN, CMPHID Global
tamara.jesswein@hidglobal.com
VICE PRESIDENT OF MEMBERSHIPREGGIE DRISCOLL, CMP
State Bar of Wisconsin
rdriscoll@wisbar.org
VICE PRESIDENT OF FINANCE
SHANNON TIMMERMAN, CMP
Glacier Canyon Conference Center
stimmerman@wildernessresort.com
VICE PRESIDENT OF COMMUNICATIONSJASON KAUFFELD, CMP
jasonkauffeld@hotmail.com
VICE PRESIDENT OF EDUCATIONREBECCA STAATSAAA of Wisconsin
rlstaats@aaawisconsin.com
DIRECTOR OF SPECIAL EVENTSNICOLE ELLICKSON, CMP
CUNA
nicoleellickson@gmail.com
DIRECTOR OF STRATEGIC PARTNERS & SPONSORSHIPSMELISSA FALENDYSZ, CMP
National Association of Tax Professionals
mfalendysz@naptax.com
DIRECTOR OF MEMBER CARELIZ UNRUH
Wisconsin Center District
eunruh@wcd.org

VOL 42 / NUM 1

Feature Articles

Event Trends with Eight Tips for Selecting a Party Rental Company

8

MPI-WI’s CMP 101 – What’s It All About?

9

Trivia Night & Spring Education in Milwaukee!

10Warm up in February at the Alliant Energy Center!

13

Jump into 2020!

14

Meeting Planning Is a Marathon

15

October in Oshkosh

18

GLES Delivers

22

In Every Issue
Editor’s Note

4

President’s Column

6

Supplier Profile: Michelle Tyo-Johnson

12

Food for Thought: Chef Buleye

16

Volunteer Spotlight: Angela Jellum, David Helgeson, CMP

17

New Members & Anniversaries				20

Who's in the News				

24

Planner Profile: Cari Grulke, CMP

25

Board Member Profile: Kyra Popp26

CalendarBC

DIRECTOR OF AWARDS, SCHOLARSHIPS & RECRUITMENTCATHY CLUFF
Oshkosh Convention & Visitors Bureau
cathy@visitoshkosh.com
DIRECTOR OF PUBLICATIONS & SOCIAL RESPONSIBILITY
KATHY READINGThe Scan Group, Inc.
reading@scangroup.net
DIRECTOR OF DIGITAL COMMUNICATIONSSHERRY WOLFF
Kohlersherry.wolff@kohler.com
DIRECTOR OF MONTHLY PROGRAMMINGJOSHUA WIMMERRadisson Hotel Milwaukee Westjmwimmer@wi.rr.com
DIRECTOR OF EDUCATION PROJECTSKYRA POPP
Wisconsin Dells Visitor & Convention Bureau
kyra@wisdells.com

Experience MPI Wisconsin
Print: Agenda Magazine
6 Different Ways
Web: mpiweb.org/Wisconsin

Facebook: facebook.com/mpiwi
Twitter: twitter.com/mpiwisconsin
LinkedIn: MPI-WI Chapter
Instagram: https://instagram.com/mpi_wi_chapter 																	MPI Agenda

January/February 2020|

3

MPI-WISCONSIN CHAPTER

Published bimonthly by
Meeting Professionals International –Wisconsin Chapter

CO-EDITORS
Chris Alberti, CMP
Derse
calberti@derse.com
Katie McGinnis
Iron Horse Hotel
kmcginnis@theironhorsehotel.com

CONTRIBUTING WRITERS
Matt Jones
Karen Lowerr, CMP, MPB
Kathy Reading
Brian Schulz
Farrah Slinger
Rebecca Staats
Carrie Wunderlich

PHOTOGRAPHY
Karen Lowerr, CMP, MPB
Brian Schulz
Carrie Wunderlich

GRAPHIC DESIGNAnn Shultz, AJS Designs

PUBLICATION DEADLINESMarch/April 2020
Deadline: January 15, 2020
May/June 2020
Deadline: March 15, 2020

EDITOR'S NOTE

H

ello, MPI-WI team!

As we skip the 2019 Wisconsin fall season
and jump right into the cold and snowy
Wisconsin winter, this month’s issue of The
Agenda will help you dive right into thelatest industry trends.
I originally planned to list off a handful ofthe latest technologies that I have worked
on, or have seen lately, but as I dug into
this topic, I decided to take a step back.
I work primarily in the events and tradeshow world, with a heavy focus
on digital interactives (think augmented reality, virtual reality, projection
mapping, etc.) The goal is always to create an immersive brandexperience that connects with your desired audience. Then (and ONLYthen) should we choose the appropriate technology.
It’s easy to get so excited about the latest technology or trend that weforget to shape the experience around the audience first. The experience
will suffer if we force an idea into the desired technology. Consider theaudience first and determine what will resonate with your audience. This
will create memorable, authentic experiences that create an emotional
response for the attendee, resulting in positive and lasting memories.
Finally, I would be remiss if I did not mention that my co-workers within
the Derse creative community have provided our take on face-to-facemarketing trends. You can read find this on our Derse blog: 		https://derse.com/insights/whitepapers/experiential-marketing-trends
Enjoy the cold, enjoy the snow, but make sure to enjoy this month’s focus
on industry trends.
Sincerely,

July/August 2020
Deadline: May 15, 2020

PERMISSIONS
Material in this publication may not be
reproduced in any form without permission.
Statements of fact and opinion within Agenda
are the responsibility of the author(s) anddo not imply an opinion of the officers or
members of MPI or MPI-Wisconsin Chapter.

4|

January/February 2020

Chris Alberti

MPI Agenda																	When a team of San Francisco-based
soft ware gurus shared their holiday
wish for a winter wonderland, we
had a vision: welcome part y guests
to a 372,000-cubic-foot, real-lifeindoor snow globe scene, completewith fresh-cut, moonlit pines.
Then add falling snow.

Let us orchestrate your incredible.
Connect with us at MononaTerrace.com
Madison, WI© 2020 Monona Terrace

MPI Agenda

January/February 2020|

5

PRESIDENT'S COLUMNTechnology has seemed to be at the top of every what’s
trending list for the last ten years. I agree that thisindustry will leave you behind if you don’t keep up withthe changes, but the newest technology means different
things to every sector and every meeting. For someevents, adding an app seems like old hat; to others,
it seems years away. I think the key is to move yourmeeting ahead a little bit every year.
One of the coolest new technologies that I am excitedabout is using face recognition at meetings. I love theidea of walking up to a registration desk and – withouta registration person – your registration materials could
print out for you. While I think it would be amazing, someof my clients don’t want to miss the opportunity to have
one-on-one face time with members. Find the technologythat works best for your group.

JO ELLEN GRABER
President, MPI-WI Chapter

We’ve all heard the phrase by Maya Angelou:“People will forget what you said, people
will forget what you did, but people will
never forget how you made them feel.” I
think this translates to the meetings industry more now
than ever before. As we are talking about event trends thismonth, I think the biggest thing we are seeing is people
creating events that leave attendees feeling transformed
in some way.
MPI Global’s Fall 2018 Meetings Outlook reported:“The two most significant elements are meetings
becoming more niche (cited by 58 percent ofrespondents) and sessions getting shorter (cited by 30
percent of respondents).” This same industry survey
identified 113 distinct trends—with 90 single-mention
trends such as late registrations, paperless meetings,
and revolutionary technology. For comparison, in 2009,
only six trends were mentioned. The proliferation of thesetrends reflects the current market. With 113 distinct
patterns, who can keep up? So, I have selected a few
trends that I find easy to incorporate.
One trend that seems to keep appearing is storytelling.
Who is telling the most engaging story, and how are theytelling it? Is what you are saying evoking a feeling we aregoing to take home and remember after the meeting? Withmessages continually coming at us from every angle, weneed to feel genuinely engaged to justify giving something
100% of our attention. Engagement has a lot to do with the
speakers you are selecting. Are your speakers presenting
interactively? Do they have us brainstorming and solving
common problems? Good speakers are easy to come by,
but great engaging speakers can be harder to find.

6|

Audiovisual always seems to be a trend that goes handin hand with technology. Michelle Tyo-Johnson of North
Coast Production tells me that two significant trends shesees with her clients are “projection mapping and digitalwalls or flat screens vs. screens/projectors.” We haveseen these two items on big stages for a while, and thetechnology has come down to a more affordable option
for smaller meetings.
Another trend that I think we all can get on board withis comfort. I love the soft seating we see at events andchargers built into tables and seating. Meditation lounges
where you can get comfortable and relax give you achance to think about and absorb everything you arelearning. These lounges also provide great tips to takeback to the everyday grind.
MPI Wisconsin tries to stay on top of a lot of trends
and incorporate them into our programming. At theGreat Lakes Education Summit in Michigan, there weremany innovative tactics used to encourage networking,including mixed team trivia, a painting class, and afamous duos game on the event app. But no matter
which trends come and go, it is in the true face-to-facethat we form the bond of human connection. This genuine
connection is what matters most, in my humble opinion.
The GLES event is a great way to meet members andstrengthen bonds with our MPI family. So, if you havenever had an opportunity to attend one of these events,
I highly encourage you to join us in Fort Wayne, Indiana,
November 8-10, 2020. Don’t want
to wait that long to see your MPI
family? Join us on January 23
at the Grand Geneva in Lake
Geneva!

January/February 2020 MPI Agenda																	Meetings meet Convenience

Complimentary services

Unique lakeside dining

Team & social activities

Conveniently located directly off I-94, between Milwaukee and Madison, weoffer complimentary personalized services to help make your meeting a success.
Additionally, our area offers:
 More than 100,000 square feet of affordable, flexible meeting space 1,100 guestrooms with complimentary parking
 Plenty of after-hours dining and entertainment options for your attendees

Learn more at visitwaukesha.org/meetings

MPI Agenda

January/February 2020|7

Event Trends with

EIGHT TIPS

for

Selecting a Party Rental Company
By: Farrah Slinger

Location, Location, Location!
If your budget allows, a unique and special site can set the mood for a winning event. Impressive architecture,
spectacular scenery, interesting museums, and other unique spots offer dramatic bang for the buck. Meeting planners
are seeking unique spaces, and need the flexibility to transform these spaces to add enormous experiential value toevents and attendees.

Decor, Decor, Decor!
Non-standard venues demand unique decor. You’ll hear the latest trends if you partner with a trustworthy rental company toassist you in creating a beautiful space that will WOW your attendees. Innovative draping, specialty linens, lounge furniture,
dramatic lighting, and decor can add pizzazz to the look and feel of the space. Adding an outdoor cocktail reception,
dinner, or after-party by placing a tent in the parking lot is another way to elevate the experience. There are options to workwith for every budget!
When selecting your rental company, follow best practices to find a reliable, innovative partner:

1.

References

2.

Insurance

3.
4.

You’re a member of the premier meetings and events association, which is a great place to start. Ask
fellow MPI colleagues who they use and recommend. References from such a reliable source is agreat way to find the right partner. Research and verify the references of any party rental company
you are considering.

Ask for proof that the party rental company is insured. Insurance is not always required, so don’t takethis step for granted. Many venues require proof of insurance and may even need inclusion as anadditional insured on the rental company’s certificate.

Professionalism
How a company presents itself online is a reflection of their commitment and industry knowledge. Is
their website professional? Does the site show pictures of the products they offer? Do they publicly
state their company policies? Failures in any of these areas may reflect a lack of professional
commitment.

Payment Methods
Does your prospective party rental company accept credit cards or only cash? A company that offers
the convenience of credit card payment is showing that they’re focused on their clients’ wishes.

8|

January/February 2020 MPI Agenda																	

5.
6.
7.
8.

MPI-WI’s CMP 101:
Cleanliness ofEquipment
Verify that the company sanitizes
and cleans its equipment before
and after each event? Cleanliness isessential when it comes to the safetyof you and attendees.

What’s It All About?
Join MPI-WI for our valuable CMP 101 info sessions, occurring
the same day as each monthly education event. (Please see MPIWisconsin Chapter website for specific scheduling at each event.)

LicenseMake sure the company is licensed
to do business in the state you arelooking to have your event.

Delivery & Labor
Be sure to discuss all logistics inadvance (and in writing) to avoid
surprises. Verify all labor, set-up, andstrike-down details.

Pricing
Verify the details to be sure that there
are no surprise charges. The lowest
price is no bargain, if you don’t get
what you want at your event.

JANUARY 23
Strategic planning, financial management, site management,
marketing stakeholder management
FEBRUARY 13
Meeting design, project management, risk management, humanresources
APRIL 1
Summary of exam process and content

YES, you should attend these CMP 101 Sessions!
As event professionals, we focus on creating themost interactive and memorable meeting andevent experiences. Choosing non-standard venues
has proven to increase attendee engagement.
Through the upcoming event planning periods,
unconventional venues for events will build
excitement and curiosity, motivate attendees, andproduce unforgettable event experiences that will
live in attendee’s memories for years to come.

Even if you missed the first CMP 101 intro session in October,the next few sessions are a great way to hear about the “ins andouts” of the CMP process. In the second and third sessions, we’ll
review the nine domains of the CMP to give attendees an outlineof what topics to study in preparation for the CMP exam. The final
session is an overview that reviews the application process, study
tips, and exam day suggestions.
These sessions are complimentary to those who have registered
for that month’s educational program.
These sessions apply to anyone regardless of where you are in
the CMP process. If you’ve only just heard of the CMP, stop by
to hear more about it. If you are getting ready to take the CMP in
two months, sit in on the session to get a refresher and ask anyquestions you may have.

References:https://cpgagency.com/blog
https://blog.bizzabo.com
https://www.eventmanagerblog.com__________________________________________________________For more information, contact Jodi Goldbeck, CMP,
at jgoldbeck@madisoncollege.edu.

MPI Agenda

January/February 2020|

9

& Spring Education in Milwaukee!
By: Rebecca Staats
ur April Trivia and Education is no
April Fool’s Joke! We are excited to beholding our second annual Trivia Nighton Wednesday, April 1, followed by
our annual Spring Education Day on
Thursday, April 2!
Join us at the four-star and pet-friendly
Hyatt Regency Milwaukee for what is sure to be another
unforgettable fundraising and educational event. This
event offers a unique opportunity to meet and connect
with other MPI-WI members while enjoying a fun-filledevening preceding our Spring Education Day.

TRIVIA NIGHT & 		SPRING EDUCATION DAY
WHEN
Wednesday, April 1, Trivia Night
Thursday, April 2, Spring Education Day
WHERE
Hyatt Regency Milwaukee

Trivia Night will feature a broad range of topics, including
fun facts about our sponsors and the meetings industry.
Inside tip: Reminder for April Fool’s Day: believe nothing
and trust no one! We needn’t tease; we know that our
MPI members are wildly competitive.
Assemble your team now because this is youropportunity to shine! The evening will include a reception
with food, cocktails, launch of the silent auction, prizes,
and so much more.
Enjoy the Trivia night, but don’t stay too late. You wouldn’t
want to be fool-ish enough to miss any of our annual
MPI-WI Spring Education Day. Also hosted at the HyattRegency Milwaukee, MPI-WI will be planning a full dayof educational content, including inspiring keynotes
and specialized breakout sessions. You’ll also enjoy
showcase meals, helpful exhibits, and plenty of time forvaluable networking.
We look forward to seeing all you brilliant MPI-WI
jokesters in April!

10|

January/February 2020

MPI Agenda																	HOME OF THE

FLYINGART MUSEUM
ON THE WATERTHE

BLOODYMARYMETROPOLISHOME BASE OF

HARLEYDAVIDSON

Sometimes random. Always wonderful.
Plan your next meeting in Milwaukee at visitmilwaukee.org/meet
300,000 SQ. FT. CONVENTION CENTER | 17,000 HOTEL ROOMS
170 DOWNTOWN RESTAURANTS | 10 MILES OF LAKEFRONTMPI Agenda

January/February 2020|

11

MICHELLE TYO-JOHNSON

Supplier Profile
Tell us about your company and/or position:
NorthCoast Productions is actually three multimedia production companies (NorthCoast,
Studio 44, and Made Ya Look). We specialize
in video production, commercial photography,
live event production, audio production, and 3D
animations. I am Vice President and oversee all
three businesses. I also still act as a Producer
and Account Manager for several of our clients.
How long in the meetings industry?
I have been involved in the meeting industry forover 20 years.
What drew you to our industry?
I love being around people and the meetingsindustry allows me to meet new people every day!

What drew you to become amember with MPI and/or what
do you like most about beinga member of MPI?
What I love most is therelationships I have formed over
the years, both personally andprofessionally. I am involved inseveral different organizations.
Our MPI Wisconsin chapter isthe standard I hold all the others
up to!
Teams or projects that you have worked on
for MPI or would like to be involved with:
Over the years, in addition to serving on
the board, I have been involved in several
committees from monthly education teams, togalas and the Agenda team.
Person you admire and why:
My mother…she is the strongest, most creative
and talented person I know.

Tell us whatever you like about your family
and hometown:
I don’t really have a place I call a “hometown.”
We moved a lot while I was growing up. I wasborn in Syracuse, NY. I attended seven different
schools by the time I was in ninth grade.
Favorite pastimes:
Hanging out with family and especially my
grandson! And shoe shopping…I have a shoe“problem.” I even started an Instagram account(@mylifeinshoes1) to help feed my “shoeaddiction.”Favorite music/band/artist/movie or book:
I don’t really have a favorite music type. If you
looked at my playlist you’d find everything fromcountry to heavy metal to rap to pop!
Still on my bucket list:
Cross-country road trip!
Words to live by:
My favorite quote: “There’s nothing more badassthan being who you are.” — Darren Criss

12|
January/February 2020 MPI Agenda															
										

Warm up in
February at the
Alliant Energy Center!
By: Josh Wimmer

WHEN
Thursday, February 13
WHERE
Alliant Energy Center
DISCOVER
Veterans Memorial Coliseum
Exhibition Hall
New Holland Pavillions
Willow Island
LEARN
MPI 101 Educational SessionC

ome join your fellow MPI members on themorning of Thursday, February 13 as we explore
the Alliant Energy Center and its versatile
venues: Veterans Memorial Coliseum, Exhibition
Hall, the New Holland Pavilions, and Willow Island.

THIS IS TRANSFORMING!

Start out the daywith our CMP 101
session or for our
newer members join
the MPI 101 session.
Enjoy learning
alongside your peers
and afterwards join
us for our closing
reception.
While you’re at it, get an early jump on Valentine’s Day withyour significant other and consider staying an extra nightat the Sheraton Madison Hotel. The hotel overlooks Lake
Monona, offering a relaxing setting across the street fromthe Alliant Energy Center located minutes from downtown.
Savor American cuisine for breakfast, lunch and dinner atthe Heartland Grill.
Watch for your MPI-WI email notice for this event.

THIS IS WHY“We’re one of the most technically demanding events inthe world, and we love the versatility and the willingness
of Alliant Energy Center staff to transform their 164-acre
campus into a premier environment for our global fans.”— Justin Bergh, General Manager, CrossFit GamesALLIANTENERGYCENTER.COM
SHIRLEY KALTENBERG
608-267-1549
KALTENBERG@ALLIANTENERGYCENTER.COM

MPI Agenda

January/February 2020|13

Jump into 2020!
By: Rebecca Staats

WHEN
Thursday, January 23, 2020
WHERE
Grand Geneva Resort & Spa
Lake Geneva, WISCHEDULE
Morning Sessions
10:45-11:45 (MPI 101)
10:15-11:45 (CMP 101)
Noon
Lunch
Afternoon
Matt Jones
Motivational speaker
Networking Reception

Please join your chapter members on Thursday, January 23, 2020, as we kick off a
new decade at the spectacular Grand Geneva Resort and Spa in Lake Geneva.
This winter warm-up will begin with dual morning sessions: a 10:45-11:45 MPI 101
morning session along with a 10:15-11:45 CMP 101 morning session. Both of these
focused groups are extremely valuable for new members and those pursuing thehighly-respected CMP certification.
All attendees should arrive early to enjoy our friendly MPI-WI networking. Be
seated by noon to savor Chef Buleye's luncheon and important MPI-WI chapter
announcements. After lunch, motivational speaker Matt Jones will share his
inspirational journey and teach us about Meeting Planning is a MarathonDeveloping Your Marathon Mentality. If you’ve ever struggled with motivation for
short-term or long-term event projects, this is for you!
We’ll follow this inspirational presentation with a networking reception at the Grand
Geneva. (Note to new members: don’t miss any opportunity for networking with thisfamously friendly group!)
We urge all to stay January 22, 23, or both, to experience this beautiful venue.
All MPI members will also enjoy a discount at the Spa or Ski Hill! Register online
at http://bit.ly/2pT4Oy7. Make your room reservations by calling (877) 741-9598.

The Grand Geneva Resort & Spa is dog-friendly! Pleasecall ahead to prepare and book the best experience foryou and your pup!

14|

January/February 2020

MPI Agenda																	Meeting Planning is a Marathon:
How to Stay Fired Up,
Pumped Up, and Inspired
By: Matt Jones

Meeting planning, like a marathon, can be an endurance event due to all the preparation anddetails needed for planning an event. Ralph Waldo Emerson said, “Nothing great was everachieved without enthusiasm.” As a meeting planner, you have the opportunity to change lives.
To do your best, you need to stay energized to cross the finish line. How you can remain firedup, pumped up, and inspired as a meeting planner?
On September 11, 2002, my life changed forever. At the age of 23, I was told by my doctor,“You have cancer.” After spreading to the fluid in my brain, I slipped into an unconscious state.
Doctors didn’t think I would live. Against all the odds, I recovered and had a successful bonemarrow transplant. Due to brain damage, I had to relearn how to walk. From there, I went on
to run five marathons on five continents.
I have three victory strategies to share that help me. You
can use these same strategies to stay fired up, pumped
up, and inspired in the marathon of meeting planning.

1. Visualize Your Victory
When it comes to your victory as a meeting planner, it’s
not the outside stuff that matters. It’s the inside stuff thatcounts. It is easy to get discouraged when planning ameeting. To stay fired up, pumped up, and inspired, it isessential to be clear on the victory you want to achieve.
Once you can see it, believe it’s possible – then you cando it. While I was lying in my hospital bed, I visualized
myself crossing the finish line of a marathon. Focus
on the victory you are striving to achieve instead of
focusing on all the challenges.

3. Check Your Attitude
To complete a marathon, I had to believe it was possible.
Every day, I had to check the self-defeating inner dialogue
and little voice saying it was impossible. Once you havethe attitude that your vision is possible, you will take thenecessary action.
Meeting planning includes ups, downs, and surprisingturns. Crossing the finish line was one of the greatest
victories in my life. By Visualizing your Victory, Taking
Action, and Checking your Attitude, you'll be able to crossyour own finish line.

_________________________________________

2. Take Action

Matt Jones is considered
a top leadership keynote
motivational speaker in themeeting planning industry.
Learn more about this threetime cancer conqueror and lifechanging inspirational speakerat www.MatthewDJones.com

How do you run a marathon? One-step at a time. To
fulfill your vision, you must take action every single day.
It does not matter how small your action is. The key
is to do something every day that moves you closer
to your vision. This builds momentum. Think back toscience class where we learned that objects at rest tend
to stay at rest, while objects in motion stay in motion.
Remember, it isn't enough to stare up the steps; youneed to step up the stairs.

MPI Agenda

January/February 2020|

15

FOOD FOR THOUGHT:
Chef Buleye
Grand Geneva Resort & Spa, Lake Geneva, WI

N

elly Buleje joined the Grand Geneva Resort& Spa® – owned and managed by Marcus®
Hotels & Resorts – as Executive Chef in2018. Chef Buleje oversees the resort’s fiverestaurants and associated catering kitchens whileplanning and developing seasonal menus and guest
dining experiences with the culinary teams.
Born in Chicago and raised in Lake Geneva, WI, Buleje
began his culinary journey at the age of 11, when hewould sometimes cook for his family in the evening. Earlyin his career, Buleje worked as an evening cook at Grand
Geneva and then advanced to become chef de cuisine on
the culinary teams at various Grand Geneva resort outlets,
including the Golf & Ski Chalet and Timber Ridge Lodge &Waterpark. He was later named executive sous chef at asister Marcus property, Milwaukee ChopHouse. His career
led him to a position as executive chef at the downtown
Richmond Marriott, the Sonesta Resort, Hilton Head
Island, and Cleveland’s Metropolitan at the 9.
A seasoned and cultured professional with more than adecade of fine dining and hospitality experience, Buleje
draws upon his world travels, Peruvian, Guatemalan and
Mexican family background, and Midwest upbringing formenu inspiration.
“Food brings people together, guests and chefs.”
said Buleje. “I encourage my team to showcase their
specialties and ideas. This supports our goal of offering
distinct, special dining experiences for our diners.”
Buleje’s culinary initiatives at Grand Geneva include
building the resort’s own custom dry-age box for its
unique whiskey-aged rib steaks (one of the few kitchensin the U.S. to offer these steaks). Chef Buleje as also
introduced nose-to-tail pork offerings.
Chef Buleje has received several culinary awards andaccolades including first and second place in Iron Chef
Milwaukee and first place in the Taste of the Season
Judges’ Choice.

16|

January/February 2020

MPI Agenda																	Seafood do Mar
Serves 4

Ingredients:
Scallops, U-10

2 tablespoons

Olive oil blend

20 eachMussels

8 eachShrimp, U-12

3 tablespoons

Shallot, minced

3 tablespoons

Garlic, minced

2 ounces

Chorizo, ground2 eachTomato, roma cut in sections

3 ounces

Absinth

3 ounces

Wine, white

3 tablespoons

Butter, room temperature

2 teaspoons

Smoked paprika

2 teaspoonsSalt

1 tablespoon*mixed herbs

VOLUNTEERSPOTLIGHT

8 eachProcedure:
1.

2.
3.

4.

In a pre-heated sauté pan over medium-high heat add oil and add
seasoned scallops cook for about 3 to 4 minutes until scallops are
golden brown and they lift from pan without any resistance. Flip andcook for one minute. Don’t brown the scallops, but do turn entire
scallop opaque all the way through. Then remove from pan andplace on side until later.
In another pan once hot on medium heat add olive oil and mussels
sauté for 1.5 minutes. Then, add shrimp, shallots, garlic, chorizo,
and sauté until shrimp begin to color and mussels start to open.
Add tomatoes and season. Then follow with absinth and white wine,and cook out alcohol about for about one minute. Add butter andsmoked paprika.
Allow butter to melt and thicken sauce toss in herbs and serve.

ANGELA JELLUM

A few thoughtful social media posts are
an excellent way to help promote yourMPI-WI chapter. Angela Jellum’s post from
September’s meeting is a great example.
Special thanks for including #MPI-WI. Thisis a terrific way to promote our chapter andevents. Best of all, it shows your personalsocial media community the passion andcommitment you bring to the industry. Welldone, Angela!

MPI Agenda

DAVID HELGESON, CMP

Our chapter events would never be so
enjoyable without the personal supportof our hotel and venue professionals.
David Helgeson helped plan our exciting
October event in his own town of Oshkosh.
As Director of Sales at Oshkosh’s Best
Western Premier Waterfront Hotel &Convention Center, he rolled out the red
carpet for all of us out-of-towners. Thanks
for making all of the details count, David!
January/February 2020|17

October in Oshkosh

The Power of Visuals for Meetings and Business
By: Joshua Wimmer

We meeting and event professionals are always looking for new ways to engage our attendees
and implement new ideas into our programs. This month in Oshkosh, MPI Wisconsin members
got the opportunity to drop their “typical” notepad and paper and think outside the box about
using graphic recording to plan and record their meetings. This was one of our most uniqueand memorable MPI monthly programs!
A room full of excited attendees arrived at the beautiful
Menomonee Nation Arena on Thursday, October 10th,
anxious for Julie Swanson and Stephanie Steigerwaldt
from "What’s Possible Now?" to present. Julie andStephanie shared their backgrounds with us. Neither
Julie nor Stephanie began their careers as artists. They
met as they both began learning about visual learning
as a timeless form of documentation, which is easierand faster for people to process. With ongoing training,certifications, and study, they continue to hone their craft
and complement each other’s strengths while growing
their business.

Julie and Stephanie then challenged our members to
discuss how graphic recording could be beneficial in our
meetings and events. Our members discussed a variety
of ideas, including identifying membership benefits,
livening up strategic planning meetings, creatively
tracking progress on long term projects, and supporting
community events.
Freshly energized from this interactive discussion, wewere pushed outside of our comfort zones. It was time to
grab some paper and markers and learn how to create
our own visuals! Julie and Stephanie showed us thatyou don’t need to be an artist to be a graphic recorder,
all you need to do is be able to draw simple shapes

18|

January/February 2020

MPI Agenda																	and lines. MPI members learned how to draw manydifferent types of people, how to make buzz words
stand out, and how to organize thoughts in a new
and unique way.
After a fun and collaborative day learning about
using visuals for our meetings, we were treated to a
cocktail hour in the arena’s Verve Lounge Bar. MPI
Wisconsin members buzzed how exciting it was tohave a monthly program at this unique venue thatOshkosh has for its visitors and residents to enjoy!
After the event, many members stayed to enjoy
the city. These “after MPI-WI event” activities arefamous for building connections and strengthening
friendships. Many of us enjoyed a local street
festival, cheered on Oshkosh CVB Sales Director
Cathy Cluff at her bowling night, and enjoyedthe camaraderie at the friendly Ground Roundbar at Best Western Premier Waterfront Hotel &Convention Center.
Thank you to our host, the Menomonee Nation
Arena, presenters from What’s Possible Now?, theOshkosh Convention and Visitor’s Bureau, Best
Western Premier Waterfront Hotel & Convention
Center, and all our generous sponsors and donors
for another fun and educational MPI Wisconsin
program!

Thank you to our host, the Menomonee Nation Arena, presenters from "What’s Possible Now?", the Oshkosh
Convention and Visitor’s Bureau, Best Western Premier Waterfront Hotel & Convention Center, and all ourgenerous sponsors and donors for another fun and educational MPI Wisconsin program!

MPI Agenda

January/February 2020|

19

MPI WISCONSINNEW MEMBER

ANNIVERSARIESMEGAN BEDNAR
National Sales Manager
Wingspread Retreat andExecutive Conference Center
HAILEY CROWE
Group Sales Manager
Hyatt Regency Green Bay /KI Convention Center

15 YEARSSHERRY COLLINS
Education Coordinator
Wisconsin Hospital
Association

10 YEARS
NICKY J. BEAULIEU
Sales Manager
Marcus Hotels and Resorts

KATIE EGGERT
Senior Event Planner
Baird

JIM HIGGINS
Owner and Founder
JS Travel Consultants LLC

SHAUN M. GLEASON
Director of Events
Metropolitan Builders
Association

KELLY M. PEIFFERNational Account Director
Seattle Convention & Visitors Bureau

JANINE OSBORNE
The Ridge
DENISE K. PEDERSEN
Convention Sales Manager
Destination Madison
MELANIE SWANSON
Events Manager
Thermo Fisher Scientific

ELIZABETH M. UNRUH
Sales Manager
Wisconsin Center District

1 YEARSSARA BEUTHIEN
Senior Events Coordinator
Wisconsin Economic Development
Corporation
LISSA HANSEN
Sales Manager
Holiday Inn Manitowoc
GEDA MATTNER-LODES
Director of Sales
DoubleTree Milwaukee-Brookfield
RAECHEL RESCH
Conference and Meetings Manager
American Academy of Cosmetic
Dentistry
AMANDA SOELLEAJS Consulting
MORGAN ZURMONDManager of Event Services
Thelma Sadoff Center for the Arts

WANT TO STRENGTHENA FRIENDSHIP AND AN INDUSTRY?

PETER ZAMBONManager
Holiday Acres Resort

Refer a friend to MPI.
When a new member joins, tell them to use the
MyFriendMPI promocode, and to list you on theapplication as the referring member. The newmember will receive $50 off their membershipand you’ll receive a $25 credit to apply toward
your next renewal.

20|

January/February 2020 MPI Agenda																	L A K E COU N T RY ’ S
GAT H E R I NG PL AC E
Our complete property renovations provide a
simple yet beautifully designed space for businessand leisure travelers. Featuring over 40,000 sq.
ft. of flexible banquet and meeting space, we
invite you to experience contemporary Lake
Country hospitality at its natural, vibrant best.

MPI Agenda

2 6 2 . 5 4 7. 0 2 0 12810 Golf Road
Pewaukee, WI 53072
theinglesidehotel.com

January/February 2020|

21

GLES DELIVERS
Contributions by Karen Lowerr, CMP, MBA, Brian Schulz, and Carrie Wunderlich

The Great Lakes Educational Summit was held in Traverse City, Michigan. This tri-chapter event
offers a myriad of possibilities for all! Three of our MPI-WI chapter attendees are sharing theirexperiences: Karen Lowerr, CMP, MBA, Dematic, Brian Schulz, Central Wisconsin Convention andExpo Center, Carrie Wunderlich, Wisconsin Bar Association
What was your overall impression?
KAREN: Park Place Hotel in Traverse
City was a beautiful, boutique location
to hold a meeting in the Midwest. It wasa delight to be there with colleagues
from Wisconsin, Indiana, and Michigan
Chapter of MPI. I really appreciated thehospitality and fun that Traverse City
included.
BRIAN: The 2019 GLES was an
overall success. From the great
education seminars to the opportunityof building partner relationships, it
was very productive making it a very
substantiated trip.
CARRIE: MPI-GLES was packed fullof engaging speakers and energetic
attendees. I learned how to make it allabout MERAKI!
Anne Bonney’s luncheon keynote on
Assertive Communication was myfavorite. As communicators, we need toclarify our expectations and give all thenecessary information to make a quick
decision. Anne’s message was the 3 Csof Assertive Communication – Connect,Clarify Expectations and Communicate.

What were some of your favorite
speakers?
KAREN: Candy Whirley’s message on“It Takes 4 To Tango” was educatingplanners on how to work with the four
different personality types: Lion, Owl,
Lamb, and Chameleon. Which one are
you?

22

|

information he provided has sparked
a project for me to put together a new
and improved emergency plan for not
only our attendees but our staff for our
meetings and conventions. Meeting
planners can always be more preparedin this area!

BRIAN: The entire conference was funfilled and educational. The event wasclosed out by an excellent performer
Patrick Henry. What a great way to
end the program. His humor andperformance complimented his message
perfectly. Overall, the conference was agreat success!
CARRIE: I really enjoyed Kevin Coffey’s
presentation. He came with a wealth ofknowledge on safety and security. The

January/February 2020

MPI Agenda																	Did you enjoy any special touches
about the event experience?

Is there any insight or inspirationthat you’ll be taking home with you?

Would you like to share any morecomments about the experience?

KAREN: After hours on Monday night,
we went to State Street Market for BBQ
and Trivia Night. Going into Trivia Night,
I didn’t think I would have been a big
fan, but trivia (done right) can create
healthy competition and keep the groupall together for the entire night.

KAREN: 1) Implement more extensivecrisis management plan, check AED
machine in each venue, and make surethe full event team is trained in basic
first aid for all events (not just the ones I
produce, but also attend), 2) Collaboration
is key and this event created the space to
network with multiple MPI chapters andsuppliers that are fabulous to work with,
3) Use Anne Bonney’s 3 Cs of Assertive
Communication – Connect, Clarify
Expectations and Communicate 4) Havefun, be yourself and learn about others(yes, this is basic but we need to get rid
of cell phones and really talk to our peers)and 5) Go outside the box of traditional
entertainment for meetings – try trivia,
try a painting experience, go off-site andcreate a great networking opportunity forthe attendees.

KAREN: Park Place Hotel in Traverse
City was a beautiful, boutique location
to hold a meeting in the Midwest and it
was a delight to be there with colleagues
from Wisconsin, Indiana and Michigan
Chapter of MPI. I appreciated thehospitality and fun that Traverse City
included.

BRIAN: Thank you to the Park
Place Hotel for an exceptional stay!
Everyone from the shuttle drivers,
housekeeping, servers and front desk
staff and all the rest were extremely
pleasant and hospitable throughout
the entire conference. One of the best
accommodations I have experienced
in my numerous years of hotel
conferences!
CARRIE: The reception and trivia
night were so much fun in a great
atmosphere. There were many options
at this location for food and drinks.
Great ideas included having the teamleaders decorate their tables to bringexcitement to the game! It was great tosee groups that normally don’t have an
opportunity to talk, dress up with masks
and funny hats, or use their noisemakers
to engage.

CARRIE: A few points that hit close tohome for me were that “I touch people’s
lives with what I do” I have to rememberthat what I am doing is impacting others.
Sometimes we get into that rut of going
through the motions, but we have a bigger
purpose. You also need to have a passion
since hard work and talent sometimes isn’t
enough. Don’t forget that “tingly feeling”!

BRIAN: Michigan sure knows how
to host an event. From the opening
reception throughout the conference,
there were smiles and pleasantries
everywhere. The trivia night was heavily
attended and exciting! Numerous door
prizes and complimentary food andbeverage were greatly appreciated. Fun
was had by all. The entire conference
was fun-filled while being educational.
CARRIE: This is my second timeattending MPI-GLES. This year I foundmyself networking with so many people
in the elevators, walking to/from myhotel room and during the breaks. I wasable to make some great connections
with individuals that I can reach out toin the future.

Photo credits: Karen Lowerr, CMP, MPB, Brian Schulz, and Carrie Wunderlich

MPI Agenda

January/February 2020|23

Compiled by MPI-WI Members

Iron Horse Hotel was named one of the top 20 Hotels
in the Midwest by Condé Nast Traveler. Travelers fromaround the world have fallen for the décor, attentive staff,
and the on-site bars and restaurants. The hotel opened up
their new restaurant this October called Ash Hearth & Bar.

Cheryl Oswald, CMP, and Rebecca Rogers have bothbeen awarded the Venetian | Palazzo Experiential Event
Scholarship from the MPI Foundation. This is part of the
CMA Awards Experiential Event Series, which allows abehind-the-scenes experience at the CMA Awards in
Nashville. We can’t wait to hear about your adventures,
Cheryl and Rebecca!

Nicole Ellickson, CMP has
accepted the positionas Manager of Meetings
and Conferences for
Credit Union National
Association. She’s
bringing her considerable
knowledge and expertiseto this role for this highlyrespected leading nationalorganization. We’ve seen you in action, Nicole, and CUNA
just won the lottery!

Megan Gossens is now
Megan Willauer. Megan
married Mike Willauer
on September 28, 2019at OuterEdge Stage inAppleton! All the best toyou, Megan, for a lifetime ofhappiness!

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January/February 2020

The Osthoff Resort was also recognized by Conde
Nast Traveler Readers, as one of the top 5 Resorts in the
Midwest. Resort guests cite the spa, dining, and tranquil
setting as favorite features.

Hotel Northland Green Bay | Autograph Collection hasreceived the Board of Curator Historic Restoration Award
from the Wisconsin Historical Society for the careful
restoration of their historic hotel.

Experience Wisconsin magazine announced a numberof MPI-WI members as tops in their annual reader
survey. Kohler’s Whistling Straits was ranked tops for
Wisconsin Golf. The EAA Aviation Museum in Oshkosh
was picked as the favorite destination for aircraft
enthusiasts and families alike. Lake Geneva, was cited as
the top place to visit. The Osthoff Resort was selected
as the top resort. Milwaukee’s The Iron Horse Hotel was
the reader’s favorite boutique property. Sundara Inn &Spa in Wisconsin Dells is the top spa and retreat.

Please let us know of any MPI member news for
future Agenda issues: reading@scangroup.net.

MPI Agenda																	CARI GRULKE, CMP

Planner Profile
CARI GRULKE, CMP

Meetings Manager
Executive Director Incorporated (EDI)
Tell us about your company and position: EDI is oneof the top association management companies in the
United States providing professional services for national
and international medical, certification, and scientificassociations. As a meetings manager, the client I workwith is the Society for Immunotherapy of Cancer (SITC).
SITC is the world’s leading member-driven organization
specifically dedicated to improving cancer patient
outcomes by advancing the science and applicationof cancer immunotherapy. This has been an amazing
society to work with because of the breakthroughs
happening in the cancer field in the search for a cure.
Being involved in the planning process for these
programs makes me feel like I am helping make adifference in the lives of those affected by cancer.
How long in the meetings industry? I have been in
the hospitality and meetings field my whole working
career, which comes out to about 15 years. I started withrestaurants and worked up to hotels, catering, event
managing, and now I’m a Certified Meeting Professional.
What drew you to become a planner? Growing up,
I enjoyed traveling with my father’s work. I was able
to experience large conferences, banquets, andprofessional outings. I was always fascinated by how
everything fell together and was so organized. When I
met the meeting planner for those events, I knew that
someday I wanted to be a planner. I was also a social
planner for the majority of my friends in high school andcollege, always organizing our gatherings and nights out.
Eventually it just made sense that it be my career path.
What drew you to become a member with MPI andwhat do you like most about being a member of MPI?
I became an MPI member when I started working as
an event manager at a hotel and wanted to gain moreeducation and learn how to become a better planner. MPI
was a great resource while I was pursuing my CMP. The
education, guidance, and support I had access to gaveme more confidence during the process.
Teams or projects that you have worked on for MPI
or would like to be involved with: I have always beeninterested in being on one of the education committees tohelp design education for new planners, or those looking
to go for their CMP.

Tell us whatever you like about your family andhometown: My family, even though it is pretty small, isvery close. I usually have text message conversations
going with family members throughout the day. I stillcatch myself having to ask my parents basic questions.
As for my hometown, I don’t get back often other than tovisit my family. I do have some very close friends that live
there that I have known since high school. I always try tocatch up with them whenever I can.
Favorite pastimes: I love spending time with myboyfriend and our dog Freya. In summer I stay active,
whether I’m playing league volleyball, going to a beer
garden, or trying new restaurants with friends. As longas I am with great friends, I am pretty content. I also
enjoy cooking, fishing, weight lifting, and snowmobilingin the winter.
Favorite music/band/artist/movie or book: In college,
I was an Art Major so it is hard to pick a favorite, but if
I had to pick an artist it would be Salvador Dali. As formusic, I like a wide range from alternative to heavy metal.
My favorite book has always been Phantom Tollbooth.
Person you admire and why: I do not have one specificperson that I admire the most. I admire my family
because they're all very different, but they all find a way
to help push me in the right direction -- whether in school,
daily life, or my career.
Still on my bucket list: Traveling to Greece and going toSouth Africa to cage dive with sharks. I love traveling, so
I have a lot of places I want to visit.
Words to live by: "There is no passion to be foundplaying small - in settling for a life that is less than the
one you are capable of living." – Nelson Mandela

MPI Agenda

January/February 2020|

25

Board Member Profile

KYRA POPPKYRA POPP

Assistant Director of Sales
Wisconsin Dells Visitor & Convention
BureauPosition on MPI-WI Board:
Director, Special Education Projects
Tell us about your company and/or position:
I get to encourage planners to bring their events to
Wisconsin Dells! I feel extremely lucky to represent thisdestination – we truly have something for everyone andsome of the best meeting spaces in the Midwest. I also lovehelping planners use the unique attractions in the Dells
to incorporate unexpected experiences into their events.
There is always something new and exciting in Wisconsin
Dells; it is such a fun destination and place to work!
How long in the meetings industry?
A long time! My first introduction to the sector was Janet
Sperstad’s Meeting Planning 101 course at Madison
College. Since then, I’ve supported the events industry fromthe supplier side of things. I worked as a sales manager for
Marcus Hotels in Madison before moving to the Wisconsin
Dells VCB, where I have been for the past four years.
Teams or projects that you have worked on for MPI
what you’ve enjoyed about your participation:
For the past few years, I have been a member of the
speaker liaison committee. I enjoyed working and learningfrom fellow MPI Members. Working on a committee is like
a community within a community — you get to experience
events in a very rewarding way. If you are looking for an
opportunity to get involved, reach out to a board member– MPI-WI has a fantastic team of volunteers. There areopportunities for everyone and every commitment level.
Tell us a few things about what you’re responsible forwith our chapter board?
I currently am responsible for leading our Spring Education
event. I also lead the speaker team, working with the
speaker committee to qualify and select our monthly
education speakers.
What drew you to serve on our chapter board?
After being active on a committee, I enjoyed being involved
and contributing toward our chapter’s success. But it reallyis the people. We are a great group of people, and I am
happy to be a part of it.

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January/February 2020

What do you enjoy about your board service, and what
are you learning?
The most impressive part of being on the board iswitnessing the coordination of talents and behind thescenes efforts that it takes to make our chapter awesome. I
enjoy seeing members grow through their MPI membership.
Our membership is highly diverse in terms of experiencein the industry. It has been fun to witness veteran planners
mentor new members and get them involved.
Other than board service, what do you like doing?
I have more hobbies than I can list, but I enjoy hiking,camping, gardening, cooking, crafting, repairing jewelry,
painting and fixing up my house. I love projects, andusually have a few going at any given time. I also love totravel!
Care to tell us anything about your family?
I have a 14-year-old daughter and a nine-year-old son.
They keep me in running multiple directions with all of theirsports. I am very proud of the amazing little people they are
becoming.
Favorite music/band/artist/movie or book:
Can I say holiday music? I enjoy all music, but there issomething about the seasonal tunes that make me happy.
My favorite book genres are memoirs or historical fiction. If
any reader is looking for a recommendation, “All the Light
We Cannot See” is one of my recent favorites.

MPI Agenda																	

NEW
MEET

SOMEONE
Thinking about something new for yournext meeting? A new city perhaps.
A new vibe. Think on this: Madison,
Wisconsin. It’s a lively kind of city. A
vibrant kind of place. An unrehearsed,
get immersed, passion-pursuing sortof space.
Come see what we mean.

VISITMADISON.COM

MPI Agenda

January/February 2020|27

2820 Walton Commons, Ste 103
Madison, WI 53718
tel: 608.204.9816
fax: 608.204.9818
email: admin@mpiwi.org
web: www.mpiweb.org/wisconsin

DATEBOOK: C A L E N D A R O F E V E N T S

2020& Spring Education in Milwaukee!

WHEN

23
13

Trivia Night
Wednesday, April 1
Spring Education Day
Thursday, April 2

WHERE
Hyatt Regency Milwaukee

1-2
14

JANUARY EDUCATION EVENT
Grand Geneva Resort & Spa
Lake Geneva, WI
FEBRUARY EDUCATION EVENT
Alliant Energy Center
Sheraton Madison Hotel
Madison, WI

TRIVIA NIGHT & SPRING EDUCATION
Hyatt Regency
Milwaukee, WI

MAY EDUCATION EVENT
Red Lion HotelAppleton, WI