FOR IMMEDIATE RELEASE

Press Release
AIG Japan Holdings
Kamiyacho MT Building, 3-20,
Toranomon 4-chome,
Minato-ku, Tokyo 105-0001
Japan

Contact:
Hideyo Ara (Corporate Communications)+81-3-5400-5458
Hideyo. Ara.ffm@aig.co.jp
NOTICE OF NEW COMPANY ADVERTISEMENTAIU Insurance Company and The Fuji Fire and Marine Insurance
Company scheduled to complete their merger on January 1, 2018TOKYO, August 31, 2017 – Ahead of the scheduled January 1, 2018
completion of the merger between AIU Insurance Company, Ltd. and TheFuji Fire and Marine Insurance Company, Ltd.,1 AIG Japan Holdings KKwill be rolling out a new nationwide advertising campaign beginning Friday,
September 1 related to the launch of AIG General Insurance Co. Ltd (AIGGeneral Insurance).
The advertisement features Takamori Saigo and Abraham Lincoln, twohistorical figures famous in their time for reform, with Saigo often credited
as fundamental in the late nineteenth century modernization of Japan andLincoln instrumental in strengthening the federal government andmodernizing the economy. Bringing Saigo and Lincoln together in theadvertisement suggests the idea of a new company that is not merely an
integration of two companies, but, instead, the creation of “the ultimate tagteam.” It is the bringing together and blending of two companies withdifferent strengths and different qualities in order to redefine Japanese
insurance.
To create the advertisement, two actors resembling Saigo and Lincoln
underwent a lengthy special makeup process that was captured on film. A
special video featuring behind-the-scenes footage will be released on AIG’s
YouTube channel and other social media outlets. Additional corporate
commercials about the creation of AIG General Insurance are planned andwill be aired widely through TV and other media channels.
As the largest foreign-non-life insurance company in Japan, AIG General
Insurance’s ACTIVE CARE concept will deliver an entirely new style ofinsurance to customers and bring peace of mind as it helps them identify andprepare for the risks around them in everyday life.
*1. The merger of the two companies is subject to regulatory approval.

FOR IMMEDIATE RELEASE

American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today
AIG member companies provide a wide range of property casualty insurance, life insurance, retirement
products, and other financial services to customers in more than 80 countries and jurisdictions. These diverseofferings include products and services that help businesses and individuals protect their assets, manage risks
and provide for retirement security. AIG’s core businesses include Commercial Insurance and Consumer
Insurance, as well as Other Operations. Commercial Insurance comprises two modules – Liability andFinancial Lines, and Property and Special Risks. Consumer Insurance comprises four modules – IndividualRetirement, Group Retirement, Life Insurance and Personal Insurance. AIG common stock is listed on the New
York Stock Exchange and the Tokyo Stock Exchange.
In Japan, AIG companies such as AIU Insurance Company Ltd, Fuji Fire and Marine Insurance Co., Ltd.,
American Home Assurance Company Ltd., JI Accident & Fire Insurance Co., Ltd., AIG Fuji Insurance Services
KK and Techmark Japan KK are providing their services.
For additional information, please visit our website at www.AIG.com