Platform Policies
Reset Digital Inc (“Reset Digital” or “we” or “our”) ensures that all advertisers meet a highstandard of ad quality and brand safety to protect both advertisers and publishers. This section
describes those standards.
These policies (the “Platform Policies”) apply to users (“Users”) of the Reset Digitaltechnologies and platforms including our Demand Side Platform (DSP), Supply Side Platform(SSP), Data Management Platform (DMP) and ad server used by our advertiser customers andthird parties (the “Platform”). These Platform Policies don’t replace or alter the Reset DigitalMarketer Agreement – they are in addition to those terms. Use of the Platform requires
fulfillment of this agreement to follow and abide by these Platform Policies.

COMPLIANCE
Users must comply with applicable laws, regulations, governmental rule, court order, and these
Platform Policies, including, but not limited to, (where applicable) the California Consumer
Privacy Act (CCPA), the General Data Protection Regulation (GDPR), the Childrens’ Online
Privacy Protection Act (COPPA), the Digital Advertising Alliance’s (DAA) Self-Regulatory
Principles published at https://digitaladvertisingalliance.org/, the IAB Europe’s EU Framework
for Online Behavioural Advertising, the Pubmatic Ad Guidelines located athttps://pubmatic.com/legal/aq-policy/, and the SpotX Ad Guidelines located athttps://www.spotx.tv/resources/advertising-policy/.
PROHIBITED CREATIVES AND RELATED CONTENT
The Platform cannot be used for ads that do any of the following (or link to any website, app orother online property that does any of the following):● Promote fireworks;● Promote electronic cigarettes or vaping devices;● Promote Salvia divinorum or Salvinorin A;● Contain nudity or suggestive content or images;● Promote adult products, including sex toys and sexual enhancers;● Promote online gambling (including daily fantasy sports in jurisdictions where daily
fantasy sports is considered to be illegal online gambling);

● Promote adult-themed dating, escort services, “mail-order brides,” or similar services;● Install spyware, trojans, viruses or other malware;●

Promote hatred, violence towared, or discrimination of any race, religion, creed, class,ethnic group or origin, national origin, color, disability, sex, age, veteran status, sexual
orientation, or gender identity, or of any individual or group;● Describe, depict, or glorify pain, suffering, torture, violence or death of or against
humans or animals;● Sell or promote firearms, ammunition, bombs or other weapons, or related designmaterials, including handgun safety certificates and BB guns;● Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;● Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright
infringement;● Infringe intellectual property rights;● Promote or contain libel or fraud;● Contain profanity;● Promote hacking, cracking, or warez;● Promote any other products, services, or content that are illegal, promote harmful
activity, or infringe on the rights of others. This includes sites that provide “how-to”
information on bomb-making, lock-picking, and similar topics;● Sell or promote tobacco, cigarette papers, or blunt wraps;● Are misleading or contain content that is not reflective of what the user will find on theclickthrough URL;
● Employ phishing techniques or seek to trick the user into providing sensitive information
by misrepresenting the identity of the advertiser;● Use spam techniques;● Contain audio that is triggered by anything other than a click (such as auto-play orrollover-initiated audio);● Contain annoying or distracting images, or excessive animation;● Contain fake hyperlinks;● Initiate a download;● Automatically redirect the user to a new page or app;● Pop-up on a webpage, upon banner open, or upon page exit;● Expand beyond their original size;● Automatically refresh;● Mimic system errors or messages; and/or● Are unbranded.

PROHIBITED CREATIVES AND RELATED CONTENT FOR MINORSFor properties that are directed to minors under the age of 18, ads cannot advertise products orservices which are illegal for minors. Namely, there’s the addition of the prohibitions listedabove:● Promote alcoholic beverages;● Promote lotteries, lottery games, or lottery tickets;● Promote spray paint;● Promote etching cream;● Promote tanning services utilizing ultraviolet light;● Promote dietary products containing ephedrine group alkaloids;● Promote body branding, piercing or tongue-splitting;● Promote permanent tattoos; and/or● Promote daily fantasy sports.

PREAPPROVAL REQUIREDThe Platform can only be used for ads that do any of the following (or link to any website, app orother online property that does any of the following) if express written approval from Reset
Digital is provided:● Sell or promote products related to sexual health, including condoms and birth controldevices;● Abortion;● Casinos and gambling;● Cannabinoid products (CBD);● Cryptocurrency;● Financial services;● Promote or depict political or religious topics; and● Other content Reset Digital deems questionable.

SSL COMPLIANCE
SSL traffic can be identified in the bid request using the secure parameter (OpenRTB) or thessl-_enabled (Reset Digital Proprietary API) parameter. If secure or ssl_enabled = 1, you must
bid only if your ad and all accompanying elements, such as tracking pixels, are SSL-compliant.
If you would like Reset Digital to drop your secure pixel on secure inventory, please provide
your Reset Digital account manager with your secure pixel to drop.

RESALE OF IMPRESSIONS

Users may only purchase inventory for use directly by an advertiser (or direct agent of anadvertiser) with which you have a direct relationship. Reselling, distributing, or otherwise subsyndicating inventory to another indirect sales channel (e.g., another ad network or trading desk)is prohibited.

PROHIBITED PROFILING

Users may create targeting profiles or segments based on the ads they show to end users and end
user interaction with those ads as long as this is fully disclosed in User’s consumer facing
privacy policy. Your gathering and use of user data must strictly comply with applicable law andregulation.. Moreover, Users may not create targeting profiles or segments on the basis that auser has visited a particular publisher or digital property, the Reset Digital Ad Exchange
category(ies) that apply to the inventory, app, website or publisher, the content on the web page,app or website, or the general interest area(s) covered by the publisher. Provided that you are incompliance with these policies, this doesn’t prohibit you from (a) targeting ads in real time on
the basis of the inventory category(ies) shown in the Reset Digital Ad Exchange, as long as you
don’t retain that information and/or include it in a targeting profile or segment, or (b) creatingtargeting profiles or segments on the basis of end users’ geolocation data.

MALWARE

Users are required to scan their creatives and associated landing pages for malware and otherrelated threats using a service such as The Media Trust, GeoEdge, Confiant, or Boltive.

VIOLATIONSAt Reset Digital’s sole discretion, Reset Digital may assess a surcharge for any violation of these
Platform Policies and/or immediately suspend or terminate your access to the Platform (inaddition to any other legal or contractual remedies). If Reset Digital assesses a surcharge, we will
use our reasonable discretion to set the amount of the charge, taking into account the nature of
the violation, the additional work and expense Reset Digital incurred in dealing with theviolation, and the harm done to the Reset Digital platform and/or to other users.
In addition, Reset Digital reserves the right to remove any ads that Reset Digital reasonably
believes to be unlawful, inappropriate, in violation of these Platform Policies, or in violation ofindustry regulations.