Sustainability Report 2009

In managing our business,
it is vital that we overcome drastic changes
in the business environment.
But this is not, on its own, enough.
We must also commit ourselves
to fulfilling our social responsibilities
for the benefit of future generations.
The basic requirement to continue
as a going concern is for us to pursue
and achieve our targets,and survive these drastic changes.

An age of drastic changes

T O P

C O M M I T M E N T

We have faced many crises and hardships in the years since ourfoundation. Among these difficulties, the decreased demand forphoto films, which began in 2000 with the development of digital
media, shook the foundations of our business. In response tothese changes, we formulated our medium-term management
plan VISION 75 in 2004 to implement drastic structural reforms
while carefully selecting and integrating our resources. As a result,
we were able to achieve the highest ever consolidated sales (2.846
trillion yen) and operating income (207.3 billion yen) in fiscal 2007.
After this v-shaped recovery, however, just before we were starting to boost our sales, the world went into an economic recession.
Moreover, the threat of the new flu pandemic has become a reality.
We are indeed living in an age of drastic changes.
Nobody expected that the state of the socioeconomic environment surrounding us would become so serious across theworld. A lot of countries and companies, including ourselves, arenow faced with an economic depression, and we cannot makeany easy predictions about the future economic situation or about
how people’s behavior as consumers will change.

Calmly understanding the situation anddecisively moving forward to achieve
creative results
In my message in the previous sustainability report, I said, “We
thrive on change. To meet the challenges of changing times, we
adapt and innovate. Responding to the expectations of society andcreating connections to the future are the fundamental principles
of our corporate management.” I am therefore not discouraged
in the face of the drastic changes being made to our businessenvironment. What is important is to think calmly, analyze, andreflect deeply on what we should do now and how to change

ourselves for the future. We must be courageous and decisiveand fully resolved to implement our decisions. We are committed
to doing this, and I am determined to manage our company in amanner that makes it possible for us to proactively plant the seedsof creativity, nurture them, and finally harvest the fruits.

Bravely taking on challenges
There must be many people who are concerned about the present
socioeconomic situation. However, people, societies and times areconstantly changing. The present situation will also change andbecome a part of history. We must not allow ourselves to become
too preoccupied by the present situation, as this will not produce
good results. Based on our past achievements, we are bravely
taking on challenges aimed at the future. In the field of flat panel
display materials, which we have positioned as a growth field, weare decisively making integrated investments of resources. In thebusiness field of medical and life sciences, we are taking on new
challenges based on the three concepts, “Life Imaging/Information,” “Life Cure/Care,” and “Life Safety/Security.”
For example, we have stepped into the field of “Life Cure/
Care” by beginning the sale of healthcare cosmetics and nutritional supplements. We are also challenging the “Life Safety/
Security” field by including Toyama Chemical in the Fujifilm
Group to pioneer new possibilities in the medical field. In our
document solutions business led by Fuji Xerox, business innovation activities started in fiscal 2008 have been favorably
progressing, and a new base integrating R&D will start operation in 2010. In addition, we are strengthening our market
position in the field of optical devices, as represented by oursatellite optical lenses mounted on the pioneering lunar orbit satellite KAGUYA (SELENE). We are thus taking on various
challenges amid the changes and constantly transforming
ourselves.

Setting and achieving targets to pave a way
into the future
To be sustainable, we need to look positively toward the future.
The future comes to everybody, and we must all be ready to faceit. Amid the current socioeconomic climate, said to occur only
once a century, we must turn our thoughts to what we should
study and how we should act. It is vital that we gain a firm comprehension of the actual situation and fulfill our social responsibilities to future generations. I believe that, as a going concern, wemust set and achieve our targets for the future, in the face of thedrastic changes.

Fujifilm Group Corporate Philosophy
We will use leading-edge, proprietary technologies to provide
top-quality products and services that contribute to theadvancement of culture, science, technology and industry,
as well as improved health and environmental protection insociety. Our overarching aim is to help enhance the quality oflife of people worldwide.

Fujifilm Group Vision
Anchored by an open, fair and clear corporate culture andwith leading-edge, proprietary technologies, Fujifilm is determined to remain a leading company by boldly taking up
the challenge of developing new products and creating newvalue.

Fujifilm Group Charter for Corporate Behavior
In addition to pursuing profits through fair competition,
corporations must make a contribution to society at large.
To this end, the Fujifilm Group, in its corporate activities inJapan and abroad, respects human rights, observes boththe spirit and the letter of all laws and regulations and international rules, and, acting in a socially responsible manner,
works independently toward the sustainable developmentof society and the Fujifilm Group companies, in accordancewith the following five principles.
1. A Trusted Company
2. Social Responsibility
3. Respect for Human Rights
4. Global Environmental Conservation
5. Vibrant Workplaces
Recognizing top management’s responsibility to embody thespirit of this Charter, Fujifilm Group executives shall lead byexample and promote a sound understanding of the Charter
both within Group companies and among business partners.
They shall strive to continually take account of views within
and outside the Group, establish efficient corporate systems,
and foster high ethical standards.
In the event of situations that contravene this Charter,
top management shall clearly indicate both within and outside the Group its approach to resolving the situation andwork to identify its causes and prevent any recurrence. Top
management shall be accountable, promptly and appropriately disclose information, and take strict disciplinary action
when appropriate, including in regard to itself.

The Fujifilm Group’s Approach to CSR
The Fujifilm Group’s Approach to CSR is to contribute to thesustainable development of society by putting into practicethe Fujifilm Group’s Corporate Philosophy, and realizing its
Vision through sincere and fair business activities.
We will:
1. fulfill our economic and legal responsibilities, and respondto society’s demands by contributing as a corporate citizen
to the development of culture and technology in society
and environmental preservation.
2. c onstantly reassess whether our CSR activities are responding adequately to the demands and expectationsof society and whether those activities are conducted
properly through dialogue with our stakeholders including
customers, shareholders, investors, employees, local communities, and business partners.

Shigetaka Komori
President and Chief Executive Officer, FUJIFILM Holdings Corporation
and Chairman, Group CSR Committee

3. e nhance corporate transparency by actively disclosing
information to fulfill our accountability for our businessactivities.

FUJIFILM Holdings Corporation Sustainability Report 200903

Editorial Policy

CONTENTS

FUJIFILM Holdings Corporation Sustainability Report 2009

(including governance)“CSR Highlight 2008,” and “Data and Information.”wide range of information. In this improved report, we provide
information and data that are of particular importance to the

Economic(including governance)

disclosed as
IR information

disclosed as
CSR information

sible quantitative information to help stakeholders understandIndustrial associations,
Government organizations,
Business partners

Social(including governance)

Fujifilm Group and stakeholders, including the maximum pos-

Transaction
partners

Shareholders
andinvestors
Customers

Employees

Suppliers

The conceptual diagram on the right shows our editorial

Fujifilm Group

policy and the structure of information included in this report.

Futuregenerations

http://www.fujiﬁlmholdings.com/en/
sustainability/index.html

Societies(local and worldwide)

Disclosed in thesustainability report(PDF)

Importance of information
for stakeholders

Please also visit our website:

Low

Related page

Importance of information to the Fujifilm GroupHigh

Utilization as
communication tools

Incorporation of
the opinions

DecemberReceiving
improvement
proposalsfrom third
parties

Formulating
the editorial
policyIncorporation of the
improvement ideas

Utilization as
communication tools

February to May
2009
Interviewing
individual
departments

May to June
Receiving
third-party
auditsCollection and provisionof information

September

Publishing the2009 report

Utilization as
communication tools

04

FUJIFILM Holdings Corporation Sustainability Report 2009

Daily business operations (CSR activities)

Part 3

12

Activities in the Document Solutions Business

16

CSR Highlights 2008

21

Human resources development in the Fujifilm Group

22

Stakeholder Dialogue 200924

Responses to the climate change problem

26

Developing a CSR-oriented procurement framework

29

Conserving biodiversity

30

Organizations covered by the report
The Fujifilm Group (FUJIFILM Holdings, Fujifilm and its affiliates, Fuji Xerox and its affiliates, Toyama Chemical, andFujifilm Business Expert)

Social contribution: volunteer planting in China

34

CSR activities in the United States

36

Data and Information

41● Quantitative information about personnel and labor affairs

Self-Evaluation of the Fujifilm Group CSR Activities

is non-consolidated data for Fujifilm and Fuji Xerox.
● The scope of Labor Environment and Social Benefit Accounting is shown on page 44. The scope of Environmental Accounting is shown on page 55.

42

Communication with Stakeholders/Labor Environment and Social Benefit Accounting

44

Personnnel and Labor (Fujifilm)

45

Personnnel and Labor (Fuji Xerox)

46

Communication with Customers

47

Fujifilm Group Green Policy

48

Environmental Burdens of the Fujifilm Group50

Environmental Aspects

52

Environmental Accounting

55

Third-Party Review Target Sites

56

Internal and External Communication

58

Domestic and International Appraisals

59

Independence Assurance Statement

60

Fujifilm Group Business Overview

62

Fujifilm Group Organization Overview

63● Major consolidated companies are shown on page 63 andURL shown below.

http://www.fujiﬁlmholdings.com/
en/business/group/index.html

Referenced guidelines● Ministry of the Environment: Environmental Reporting
Guidelines—Towards a Sustainable Society (Fiscal Year2007 Version)● GRI: Sustainable Reporting Guidelines 2006
● Ministry of the Environment: Environmental Accounting
Guidelines (Fiscal Year 2005 Version)
Supplemental information regarding reported matters● The term “employees” refers to all employees, including
managers, general employees, and part-time staff. The
term, “company employees,” indicates full-time staff. To
further ensure the accuracy of the report, the terms “regular employees” and “non-regular employees” (temporary
staff, part-time staff, others) have been used separately as
required.
● The operating company, Fuji Xerox, issues a separate sustainability report. Please refer to that report for details on
the activities of Fuji Xerox.

GRI Guideline (G3) Comparison Table

Group companies

Activities in the Life Science BusinessSocial contribution activities: Archiving Shogozo scrollsin the Office of the Shosoin Treasure House
32

URL

Communication (using tools such as dialogue meetings, surveys, and inquiries)

Part 28

Period covered by the report
Fiscal year 2008 (April 1, 2008 – March 31, 2009) is coveredin the performance data. With regards to the contents ofactivities, wherever possible, we have conveyed the mostrecent trends, including activities in fiscal 2009.

links Fujifilm Group’s CSR activities with the creation of the report as follows.

October

Page 44 Communication with Stakeholders

Disclosed at the website (HTML)

Based on the basic principles of AA 1000 (http://www.accountability21.net/aa1000series), the FUJIFILM Holdings

Utilization as
communication tools

NPOs/NGOs

Environment

Process of creating the report

Publishing the2008 report

7

Communities

MarketHigh

FUJIFILM Holdings

Feature: Enhancing Quality of Life

Activities in the Optical Device Business

our CSR activities objectively and specifically.

October 2008

4

Part 1

understand than the previous voluminous report that covered a

Stakeholders

Editorial Policy

disclosed as CSR information

We made this report more compact and easier to read andURL

2

Fujifilm Group and stakeholders

Environmental

comprises three parts: “Feature: Enhancing Quality of Life,”

Top Commitment

URL

http://www.fujiﬁlmholdings.com/en/
sustainability/report/guideline/index.html

FUJIFILM Holdings Corporation Sustainability Report 200905

Feature: Enhancing Quality of LifeIn this section, we will introduce the three priority businessfields of the Fujifilm Group, which are described in our
medium-term management plan VISION 75, on the themeof Enhancing Quality of Life—our corporate philosophy.
Activities in the Optical Device Business… ………………… 8
Activities in the Life Science Business… ………………… 12
Activities in the Document Solutions Business… ………… 16

About the illustrations on the section title pagesof this report:
Shobutsu Ruisan and Shobutsu Ruisan Zuyoku(designated as important cultural properties of Japan),the property of the National Archives of Japan
Shobutsu Ruisan is a comprehensive work on botany
compiled by Ino Jakusui and Niwa Seihaku. This work
has been evaluated as an epoch-making achievementin the field of natural history in Japan. Zuyoku (collectionof illustrations) was created and submitted to the
Edo Shogunate by Toda Sukeyuki, an official of the
Shogunate. It is composed of 530 beautifully coloredand elaborately depicted pictures.

06

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Holdings Corporation Sustainability Report 200907

Feature: Enhancing Quality of Life

Achieving outstanding cost competitivenessby building a robust production systemcomprising Chinese bases

1
P a r tActivities in the Optical Device Business

Manufacturers of parts that are used in products sold invery large quantities across the world such as cell phones
and security cameras need to be cost competitive in addition to having the ability to produce stable supplies ofhigh-performance products. FUJINON has been preparing for this type of market its since early days. In 1994 thecompany launched a production base in Tianjin and established one more in Shenzhen in 2001, and is now processing and assembling lens units at the bases 24 hours
a day. As the scale of production expands, the stableprocurement of optical materials usually becomes moredifficult, but FUJINON has already established a system
for stable procurement by investing in a Chinese company
that has the world’s largest glass furnace and by concluding a preferential supply agreement with that company.
By establishing a robust product system, FUJINON
can produce stable supplies of manufactured products,
and in order to ensure the precision of the products, thecompany is implementing drastic measures to manage
quality at its Chinese bases as strictly as in Japan.
While increasing the number of products for which it
can enjoy the top share by strengthening its sales power,
FUJINON will add more value to its products by developing its lens units into camera modules through stronger
cooperation with FUJIFILM’s departments dealing withelectronic imaging devices such as digital cameras. The
Fujifilm Group aims to expand its optical device businesseven more through this kind of cooperation.

Meeting a Wide Range of Needs
through Advanced Technologies
as a Leader in the Age ofHigher Image Quality

Highly value-added and high-performance
products created through uniqueopt-mechatronics
The Fujifilm Group’s optical device business is centeredon lenses, which are indispensable to producing imagesof things. In this business, FUJINON Corporation is incharge of the development, manufacture, and sale of lenses in cooperation with FUJIFILM Corporation’s businessdepartments and research laboratories.
Since it was founded in 1944, FUJINON has been
constantly improving its technologies to design, process,and assemble optical devices such as binoculars and stillcameras. In recent years, the company has developed
its technologies as “opt-mechatronics,” combining its
optical, mechanical and electronic technologies, thereby
delivering more advanced and valued added products.
Moreover, FUJINON’s business strategy has been to focus
on products for which it can win the number one shareusing its unique advanced technologies, and actually
enjoys top shares for the lenses used in cell phones withhigh-definition cameras (at least two million pixels) andTV cameras, as well as for lenses used in security devices
such as security cameras.

manufactured lenses for Utsurundesu (a roll of film with alens) and has acquired the technology needed to massproduce small lenses with high performance, which provides it with a big competitive advantage.
Using all these strengths, FUJINON successfully
developed lenses for cell phone cameras as its representative product. Early in the 2000s, soon after the cell
phone camera market was launched, the company began
developing highly value-added lenses for the phones,
predicting that high-quality and highly functional lenses
would be needed in the future, although the image quality of 100,000 to 300,000 pixels was the standard for cell
phone cameras at that time. Now that an image quality of
three million pixels is becoming the standard, FUJINON is
far and away the top maker of high-performance lenses inthe three million-pixel or higher image quality. In order toensure that photos are taken at a high definition exceeding three million pixels, multiple lenses need to be combined. FUJINON has reduced the number of lenses usedby introducing complex-shaped aspheric lenses, thereby
achieving a downsizing. What is more, the company can
produce a stable supply of several million products eachmonth—an incredibly large number.

Flexibly polishing glass and molding
plastics for different applications andin different sizes
In the manufacture of lenses, both glass and plastic areused. Glass is polished and plastic is molded with special
technologies. For this reason, in the lens manufacturingindustry, division of labor and outsourcing are taken for
granted. However, FUJINON has all the technologies required for the treatment and processing of the materials,
and as its strong point, has been responsible for productdevelopment, design, molding, manufacture, and inspection in an integrated manner. The company has also

08

FUJIFILM Holdings Corporation Sustainability Report 2009

Takeshi Higuchi
Director, Senior Vice
President
General Manager of
Optical Device Business
Division
FUJIFILM Corporation
Chairman of FUJINON
Corporation

Strategy

Lenses for cell phones with cameras, lenses for TV cameras, lenses for digital cameras, and lenses for security
cameras. We enjoy top shares in these growth markets in which demand is increasing globally by producing
products that meet the needs for high-definition images.

Lenses for security and in-vehicle cameras are
expected to become growth markets
In the world of optical devices, higher-quality images and digitization are
becoming the two keywords. For FUJINON, which has a competitive edgein high-performance lenses, this trend is favorable. In addition to lenses
used in broadcast cameras and cell phones cameras, lenses for security
and in-vehicle cameras are expected to become growth markets for us.
We are already enjoying a top share globally for lenses for security cameras, but we will make even more efforts to increase our share by meetingthe needs for higher definition and super-telephotographic cameras. In
addition, there is an increasing demand for high-precision vein authentication in the field of personal recognition systems, and so we are now finding
ourselves in a business environment where we can fully display our technological capabilities.
The introduction of lenses for in-vehicle cameras has just started forrear monitoring and front viewing systems. In the future, however, it is said
that at least 10 cameras will be installed onboard a vehicle to ensure driving safety, and so we are committed to developing
in-vehicle camera lenses in cooperation with automakers, particularly in fields where we can utilize
our high-quality image technologies.

Cine lenses

Security lenses

Cell phone lenses
Digital camera lenses

High-definition
TV lenses

Projector lenses©JAXA

In-vehicle camera lenses that use the Fujifilm Group’s optical lenses▶

For confirming the lanes

Front view

Rear view

Side viewNight vision

For monitoring
passengers

Corporate Profile

FUJINON CORPORATION■ Location: 	1-324 Uetake, Kita-ku, Saitama-shi, Saitama 331-9624, Japan■ Established: 	March 1944

■ Capital: 	500 million (as of March 31, 2009)■ Employees: 	1,100 (as of March 31, 2009)■ Major products: Industrial Lenses, TV Lenses/Cine Lenses, CCTV Lenses,

Takahiro Amano
Operating Manager, Corporate Public Relations, Employees Welfare
General Administration Department
FUJINON Corporation

Laser Interferometers/Analyzers, Binoculars/Field Scopes, Educational/Skill
Succession equipments, etc.

Website: http://www.fujinon.co.jp/en/index.htm

FUJIFILM Holdings Corporation Sustainability Report 200909

Feature: Enhancing Quality of Life

CASE 1February 1987

FUJINON sends its lenses to the Moon in Kaguya based on
the 20 years of experience producing lenses for use in space©JAXA

September 2007

Marine observation satellite 1 (MOS-1) or “Momo-1”

Producing lenses that will never breakeven in the harsh environment in space
FUJINON’s basic attitude in developing lenses has been
to tackle difficult problems to enhance its technologicalcapabilities. The company has also been producing lenses
for use in space—which can be said to be an extremely
severe environment for lenses—for more than 20 years.
FUJINON lenses went into space for the first timein 1987, mounted on the marine observation satellite 1(Momo-1). The harsh environment in space that lenses
mounted on artificial satellites would be exposed to
was as-yet unknown, and developers at FUJINON went
through a trial-and-error development process to achieveabsolute reliability and weight reduction for the lenses,
which were not permitted to stop functioning space. In
fact, the lenses successfully played their role as the “eyes”
of the sensors in the marine observation satellite. Throughthe development of these lenses, FUJINON was able toestablish the basic technology for satellite optics lenses
and increased the reliability of its products. Subsequently
in 1992, the company succeeded in developing a highprecision lens to be used to take stereoscopic imagesof the Earth landform for an earth observation satellite
named FUYO-1. Since then, the company has been continuously developing lenses that meet the needs of space
exploration by participating in various space projects.

Three types of lenses mounted on KAGUYA
will elucidate the secrets of the Moon
In 2007, a lunar explorer named “KAGUYA” was launched
to elucidate the origins and evolution of the Moon. Threedifferent types of FUJINON lenses (six lenses in total) are
mounted on this lunar orbit satellite: (1) two lenses for aterrain camera capable of taking stereoscopic images ofthe Moon landform to create detailed topographic maps;(2) two lenses for a multi band imager to explore rock
distribution on the Moon by collecting geological data
through photography using specific visible and nearinfrared light; and (3) two lenses for a high-definition cam-

10

FUJIFILM Holdings Corporation Sustainability Report 2009

©JAXA
Lunar orbit satellite KAGUYA (SELENE)

January 2009

CASE 2©JAXA

Lens technology that contributes to the progress of the TV industry
Developing the world’s first lens for high-definition TV cameras©NHK

Greenhouse gases observation satellite IBUKI (GOSAT)

era that shoots the Moon’s
surface and the Earth seenfrom the moon. All theselenses, which played a partin the second fully-fledged
lunar exploration program
after the Apollo program,
were developed based on
the technologies that the
Fujifilm Group has accumulated over 20 years.
FUJINON lenses arealso mounted on IBUKI,
which was launched in January 2009. IBUKI has an important mission to measuregreenhouse gases that are
causing serious problems
on Earth, thereby contributing to relevant research projects. To full this mission, thesatellite has been collecting
valuable data from about
700 km above the Earth.

Establishing the “FUJINON” brandin the broadcasting industry through ourprogressive product development capabilities

Multi band imager and terrain camera
which uses FUJINON lenses©JAXA©JAXA/SELENE
Stereoscopic image of the Moon landformcreated using observation datafrom the terrain cameraVOICE eavy responsibility and strong motivation are
Hconstantly present〉〉

All the huge rockets are designed to launch satellites, but thesatellites cannot play their intended role if the lenses mounted onthem stop functioning. With this heavy responsibility constantly in
my mind, I have devoted myself to designing lenses. The valuable
data delivered by these satellites, however,contributes significantly to the progress ofsociety and so I also feel a strong motivation in my job as an engineer.

Minoru Kurose
Operations Manager of
the Optical Device Business Division
FUJINON Corporation

In Japan, black-andw h i t e b ro a d c a s t i n gstarted in 1953 andTVs had spread rapidly to many households by 1959, when
the Crown Prince (the©NHKpresent Emperor) was
Early TV cameras with lenses
married. In 1960, colfor black-and-white broadcastingorcasts started, andsubsequently in 1962, when everyone in the broadcasting field were developing technologies for colorcasts of
the Summer Olympics to be held two years later in Tokyo,
the Fujifilm Group also began developing lenses for TV
cameras used for colorcasts. In a very short time span,
the Group completed development of four types of highperformance lenses, thereby contributing to the successof the world’s first colorcasts of the Olympic Games.
Subsequently, the Group developed a series of advanced products, including large-diameter 10x, 14x, and22x zoom lenses. The Group also created the lenses forsmall and light cameras used for news reporting thatwould become standards in their class and thus established the “FUJINON” brand in the broadcasting industry.

Developing epoch-making autofocus lenses
for high-definition broadcasting
The broadcasting industry has undergone multiple changes, including the start of colorcasts and satellite broadcasting. The industry is now at another turning point: it willsoon shift to digital terrestrial broadcasting. With digitization, high-definition (HD) broadcasting will also become
the norm, which will enable people to enjoy watchingclearer images on large screens. FUJINON lenses havebeen making various contributions to HD technology. For
example, in 1979, at the request of the NHK Science and

©NHK

©NHK

©NHK

Super high definition

High definition

Standard

Technology ResearchLaboratories, theFujifilm Group developed the world’s firstlenses for HD cameras.
Subsequently in 1988,
FUJINON lenses were©NHK
used for the trial highFUJINON lenses used for TV filming
definition broadcastingof the Summer Olympics held in Seoul, which continued
for 17 days in a row. The Fujifilm Group developed smaller
and lighter lenses and epoch-making autofocus lenses
called “Precision Focus (PF)” lenses for high-definition
cameras, because it proved difficult even for professional photographers to adjust the focus on these cameras.
These lenses are now used by many broadcasting stations
both inside and outside Japan. In the broadcasting industry, the development of technologies for super HD andstereoscopic images has already started, and FUJINON
lenses are expected to play an important role in the next
generation technologies.

VOICE oning technologies in response to demanding requests
Hfrom professionals〉〉

Lenses for high-definition cameras need to be extremely highprecision in all aspects. We were able to develop lenses that met
these requirements because we did everything by ourselves within the company, including the design, processing, and assemblyof lenses and parts, and also because we had outstanding engineers who we consider to be “contemporary master craftsmen.”Moreover, we have been able to improve our technologies by
responding to demanding requests from professional photographers.

Minoru Tanaka (left)
Tadashi Sasaki (right)
Associate Managers
Design, Television Lenses
Department
FUJINON Corporation

FUJIFILM Holdings Corporation Sustainability Report 200911

Feature: Enhancing Quality of Life

Toyama Chemical

technology has been advanced to a level where we cantake images of the functioning of the body. This company
is an expert in radiopharmaceuticals, and by combining its
technologies with our existing diagnostic systems, we can
now provide medical practitioners with systems to check
even the functioning of internal tissue, including the functioning of internal organs and intralesional situations.
In addition to advancing the level of diagnosis, theintroduction of radiopharmaceuticals has also contributed
to the better treatment of disease. Radiopharmaceuticals
are useful for the diagnosis of lesions, including thosecaused by cancers, and can also work as therapeutic radiopharmaceuticals if the function to suppress the pathogen is added to the medical agent. In February 2009, we
became more involved in this business by increasing our
stake in Perseus Proteomics, a venture concerned with
antibody-based therapeutics,*2 to more than 75%, making
it a subsidiary. The Fujifilm Group is thus further advancing its diagnostic imaging technology by adding the imaging of functioning and expanding its life science businessto integrate the fields of diagnosis and treatment.

2
P a r tActivities in the Life Science Business

Building a Comprehensive Life Science Business
Covering Prevention, Diagnosis, and Treatment
In addition to examinations, diagnosis, treatment, nutritional supplements, and cosmetics, the Fujifilm Group has
now entered the pharmaceuticals business, and is now developing its life science business covering the threefields of prevention, diagnosis, and treatment.

Life Imaging/Information,
Life Safety/Security, and Life Cure/Care
The Fujifilm Group began marketing X-ray films in 1936,
soon after its foundation, and now we expand our business worldwide for X-ray diagnosis, Sonography diagnosis, and Endoscope diagnosis. We have long been deeply
involved in the medical field and have recently been fostering proactive expansion strategies to make medical andhealth care business one of our core businesses.
We call the diagnosis business in which we havealready achieved significant results the “Life Imaging/Information” field and we now aim to expand our businessto include the “Life Safety/Security” field (such as an air
purifier) and the “Life Cure/Care” field (treatment and preventive medicine). In other words, we will be involved with“life” from various aspects in our life science business.

Shifting from diagnostic imaging ofmorphologies to imaging the functioning oforgansToyama Chemical’s participation in theGroup accelerates the treatment andprevention businesses

The Fujifilm Group was an expert in the diagnostic imaging of morphologies. For example, in X-ray examinationsof tuberculosis, images of the inflamed area were taken
for diagnosis. Now, however, as a result of establishing
FUJIFILM RI Pharma in 2007,*1 our diagnostic imaging

We made great progress in the field of treatment after
Toyama Chemical joined the Fujifilm Group in 2008.
This R&D-oriented company was founded in 1936 andachieved its growth through its synthesis technology.
At present, it focuses on anti-infective agents, CNS andcardiovascular agents, and anti-inflammatory agents andis one of the top companies in terms of the number of
new drugs marketed. On the other hand, FUJIFILM has
a library of more than 200,000 chemical compounds as aresult of its R&D activities for photographic film. Combining this valuable library, which provides the “source” fordeveloping new drugs, with the technologies of Toyama
Chemical, we aim to dramatically expand the range andaccelerate the speed of drug discovery.

Development of
low-molecularpharmaceuticals

FUJIFILM’s resources
FUJIFILM
RI Pharma
Development, manufacture,and marketing ofradiopharmaceuticals

Library ofchemicalcompounds

FTD
technology

Synthesis
and analysis
technologies

FUJIFILM
Finechemicals
Production of materials
for pharmaceuticals

FUJIFILM
MedicalPerseusProteomics

Design, development, andmarketing of medical network
systems and equipment
and provision of related
technologicalservices

Development ofantibody-based
therapeutics

Synergies for the Group’s
medical business▶

Moreover, the FTD technology*3 developed by FUJIFILM
has a lot in common with the drug delivery technology*4
for pharmaceuticals. If it becomes possible to deliver a
medical agent to its destination in the appropriate amountand manner using FTD technology, concerns over side effects will decrease and the latitude for new drug development will be substantially increased.
We will also expand our business further and fasterin the area of prevention, where we have Astalift (cosmetics developed based on
research into collagens
and antioxidation technologies) as well as Metabarrier and Oxibarrier(nutritional supplements).

Yuzo Toda
Director andCorporate Vice President
General Manager ofthe Life Science
Products Division
FUJIFILM Corporation

12

Human exchanges

Encouraging exchanges among researchers’ capability of new drug development through cross-industrial collaborations
Since Toyama Chemical joined the Fujifilm
Group in March 2008, Toyama and FUJIFILM
have implemented many joint projects, including
joint research into FTD; screening of a library of
200,000 chemical compounds for drug discovery; applied research into imaging technologies;
improvements in productivity; and projects related to intellectual property. In these joint projects,
the two companies began to encourage humanexchanges, including an exchange of researchers. In order to maximize the merits of crossindustrial collaboration between a chemical

FUJIFILM Holdings Corporation Sustainability Report 2009

manufacturer and a drug discovery company,
human exchanges are encouraged under theslogan “Respect each other.” Researchers at
FUJIFILM gain inspiration from their counterparts
at Toyama Chemical, who show strong patienceand concentration in manufacturing and can deal
flexibly with new information, while researchersof Toyama Chemical are impressed with our corporate culture which allows people at FUJIFILM
to focus on quality and reliability. The joint research projects are thus beginning to generatesynergy effects.

Joint research members

Synergy 2

Synergy 1*1. Established by acquiring shares in Daiichi Radioisotope Laboratories, Ltd. and changing the corporate name*2. Pharmaceutical agents that make use of the natural immune system, specifically antibodies that bind with specified proteins*3. Formulation, targeting and delivery (FTD) technology is a technology to formulate ingredients and materials functionally into the desired chemicals and deliver them to targeted sites freshly,
stably, and timely in an appropriate amount to ensure the durability of the effect.
*4. Technology to deliver medical agents effectively to the targeted diseased part

Animal experiments

Animal welfare in research activities is ensured by enhanced collaboration among Group companies
In the process of developing chemicals and pharmaceuticals, we need to conduct animal experiments to confirm the safety and effectiveness ofthe products on human health. In the interests ofanimal welfare, however, we believe it essential
to conduct animal experiments only when they
are really necessary. Based on this commitment
and to comply with the Act on the Welfare andManagement of Animals implemented in Japan,
we have rules in place and committees monitoring animal experiments at our related facilities.

Also, we have ethical rules on animals for theentire Group and have a committee on animals
ethics to ensure appropriate animal experiments.
In March 2009, members of FUJIFILM,
FUJIFILM RI Pharma, and Toyama Chemical,
which are all conducting animal experiments,
and the environmental safety supervisor of Fuji
Xerox had a meeting to exchange information on
animal ethics and environmental safety. Basedon the results of this meeting, we will improvethe management of animal experiments and thesharing of relevant information by holding similar
meetings regularly, thereby promoting the “3Rs”(replacement, reduction, and refinement) for animal experiments.

Exchanging
information on environmental safety
tests conductedusing underwater
creatures (water
fleas)

FUJIFILM Holdings Corporation Sustainability Report 200913

Feature: Enhancing Quality of Life

CASE 1Drug candidate T-705 attracting much attention as
anti-influenza agent

Toyama Chemical is creating pharmaceuticals by concentrating its R&D in the following three areas: the “antiinfective agents,” the “central nervous system (CNS)
and cardiovascular agents,” and the “anti-inflammatory
agents.” Recently, the company has created the T-5224
anti-rheumatic drug and the T-817 MA Alzheimer’s disease
and is now attracting much more social attention with thedevelopment of the T-705 anti-flu agent.
As one of the reasons for this strong attention, T-705
has a working mechanism that differs from that of currentlyavailable anti-flu drugs. While existing drugs only slow
down viral replication, T-705 can prevent viral replication,
so it is expected to work effectively even if not taken immediately after infection. Also, T-705 is thought to beeffective against viruses that are resistant to establisheddrugs. Based on the experiments at Utah State University,

T-705 has been proved to be effective for bird flu (H5N1
Type). (Toyama Chemical is now making preparations tostart the pivotal phase III clinical trials for T-705 in Japanin the winter of 2009.)
Amid concerns over the pandemic of a new strain of
influenza, we believe it one of our social responsibilities tomarket T-705 as early as possible, and we are giving firstpriority to the developmentof the drug.

Masuji Sugata
President of Toyama
Chemical Co., Ltd.

Mechanisms of action of T-705 and established anti-influenza drugs

▶

T-705
Cellular membrane
T-705
Cellular membrane

Inlfluenza virus
Inlfluenza virus

Working to prevent virus
replication inside the cell
Working to prevent virus
Inside the cell
replication inside the cell
Inside the cell
Gene ofinfluenza virus
Gene ofinfluenza virus

T-705

Replication
Replication

Preventing influenza virus replication

Existing anti-influenza drugs
Existing anti-influenza drugs (neuraminidase inhibitors)
Preventing the viruses replicated inside from coming
Existingout
anti-influenza drugs
CellularPreventing
membranethe viruses replicated inside from coming out
Inside the cell
Cellular membrane
Replication
Inside the cell

Inlfluenza virus

CASE 3

Gene of Replicationinfluenza virus
Unable to prevent influenza virus replication
Gene ofinfluenza virus
Unable to prevent influenza virus replication

FUJIFILM RI Pharma began marketing Zevalin® in Japan inAugust of 2008 jointly with Bayer Yakuhin Ltd. Zevalin® is
the world’s first radioisotope (RI)-labeled antibody-based
therapeutic drug for lymphatic malignancies.
Malignant Lymphoma is a kind of blood cancer.
(Lymph cells that become cancerous multiply through thewhole blood system.) In recent years, the number of patients suffering from this disease has been clearly increasing. Zevalin® is a drug that has both tumor recognition anddestruction functions. Specifically, its major ingredient(monoclonal antibody) recognizes cancer cells and attaches to the antigen, while the radioisotope Yttrium-90(90Y) combined with the monoclonal antibody attacks
the cancer cells. The sale of this therapeutic drug had already been approved in more than 40 countries, including
Europe and the United States and its marketing in Japanwas long coveted.
For the manufacture of radioactive pharmaceuticals,
it is necessary to have complex manufacturing technologies, and because of the decrease in radioactivity overtime, it is also important to have a system to supply themspeedily to medical institutions. FUJIFILM RI Pharma had
been engaged in the manufacture and marketing of radioactive pharmaceuticals over 40 years and had abundant
experience, knowledge, and reliable manufacturing andmarketing systems for such drugs. Because of this, thecompany was chosen as the joint marketer for Zevalin®.
Our radioactive diagnostic pharmaceuticals havebeen playing an essential role in the early detection andappropriate treatment ofdisease. In the future, we willfurther develop therapeutic
drugs like Zevalin®, utilizing
the special features of radioactive rays.

Misao Tsuda
President of FUJIFILM
RI Pharma Co., Ltd.

Corporate Profile

Corporate Profile

TOYAMA CHEMICAL CO., LTD.

FUJIFILM RI Pharma Co., Ltd.

■ Location: 	3-2-5, Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023,■ Location: 	1-17-10, Kyobashi, Chuo-ku, Tokyo 104-0031, Japan

Japan (Head office)2-4-1, Shimo-Okui, Toyama-shi, Toyama 930-8508,
Japan (Toyama Works [Laboratories/Factory])■ Established: 	November 15, 1936
■ Capital: 	37,400 million yen (as of March 31, 2009)■ Business outline: 	Manufacture and sale of pharmaceuticals■ Employees: 	755 (as of March 31, 2009)■ Major products: GENINAX (oral quinolone antibacterial agent), OZEX(quinolone antibacterial agent [oral/eyedrops]), PASIL (quinolone antibacterial
agent for the injection), PENTCILLIN (penicillin)453-1, Shimo-Okura, Matsuo-Machi, Sammu-shi, Chiba
289-1592, Japan (Chiba Office [Chiba Plant/R&D Center])■ Established: 	December 5, 1968
■ Capital: 	1,400 million yen (as of March 31, 2009)■ Employees: 	390 (as of March 31, 2009)®
■ Major products: Diagnostic Radiopharmaceuticals: Brain Imaging Neurolite ,Heart Imaging Cardiolite®, Bone Imaging Techne® MDP, Malignant Tumor &Adrenal Imaging Gallium Citrate-Ga67, Therapeutic Radiopharmaceuticals:
Sodium Iodide Capsules, Radiolabeled antibody-based therapeutic drug
Zevalin®

Website: http://www.toyama-chemical.co.jp/en/index.html

Website: http://fri.fujifilm.co.jp/en/index.html

Highly antibacterial and antivirotic air purifier developed basedon a new concept

The Fujifilm Group is developing its healthcare businesscomprehensively for the prevention, diagnosis, and treatment of disease. In November 2008, we marketed the
KPD1000 air purifier as a new product in the prevention
field.
In accordance with the increase in people’s healthawareness, the use of air purifiers has been expanding.
In response, we developed the KPD1000 by using newtechnologies to equip it with antibacterial and antivirotic
functions. For the antibacterial filter, we have adopted
highly-active ultrafine grains of organic silver, which wedeveloped by combining our long accumulated fine organic synthesis and fine particle technologies, making it

14

Jointly marketing Zevalin®, the world’s first approved
radioimmunotherapy

T-705

Preventing influenza virus replication
Existing anti-influenza drugs (neuraminidase inhibitors)

Inlfluenza virus

CASE 2

FUJIFILM Holdings Corporation Sustainability Report 2009

possible for the filter to release silver ions effectively.
For the antivirotic filter, we have applied the new influenza virus antibody developed by Professor Yasuhiro
Tsukamoto of Kyoto Prefectural University using the yolkof ostrich eggs, and the filter has proved dramatically
successful in reducing the infectivity of (2) type A Soviet(H1N1), type A Hong Kong (H3N2) and type B influenza
viruses and also of the Avian flu type A (H5N1) strain.
To provide a highly air freshening effect, the KPD1000
contains two types of deodorizing filters, namely an activated carbon filter that absorbs odors and a titanium oxide
photo-catalyst filter that decomposes odor compounds.
We are now promoting the use of this air purifier in rooms

Versatile bio-filterof between 6.6 and 13 square meters, offering the benefits of being super-quiet and of low power consumption,in addition to its unique antimicrobial and antivirotic functions.

Deodorization

Deodorization filter
Odors removed by theactivated carbon andphotocatalyst filters

Antimicrobial

Antimicrobial
Applying organic silver
synthesis technology
developed in making
photographic film

Antivirotic

Antivirotic
Suppressing viruses byusing an antibody

Air flow

Yoichiro Kamiyama
Research Manager, in the Life
Science Research Laboratories
Research and Development
Management Headquarters
FUJIFILM Corporation

Activated carbon filter

UV light
sourceAntibody filter
Organic silver filter
Activated carbon filter
Photocatalyst filter
Photocatalyst filter

FUJIFILM Holdings Corporation Sustainability Report 200915

Feature: Enhancing Quality of Life

Streamlining(Cost reduction)3
P a r tActivities in the Document Solutions BusinessHelping Clients Meet Management Challenges:
Focusing on Documents—a Must in BusinessFuji Xerox is in charge of the document solutions field, which is one of the three corebusiness fields of the Fujifilm Group. The company is constantly developing to provide
even better solutions to help clients solve their problems.

Changing the corporate logo shows
our strong commitment to reform
Fuji Xerox introduced a new corporate logo in April 2008as a way to show our commitment to reforming our business model to provide clients with even better solutions
globally. We are determined to think with clients and help
them meet their management challenges as their business
partner.
Fuji Xerox was the first company to commercialize aplain paper copy machine in Japan, which dramaticallychanged office operations in the country. Our businessmodel was to rent machines and provide utility such as
improving productivity and promoting communication in
office operations. Based on this principle, we marketed
our first plain paper copy machine in 1962, after whichplain paper copy machines rapidly became popular. Alongwith spread of network and PCs, we further evolved copy
machines—from digitization, multifunction, colorization

problems regarding docuIT
Growthment flows, and help
(Sales increase)clients solve the problems
Governanceidentified and improve(Compliance)
their operations.
In the Global Services▶Customer’s managementbusiness that we started
challenges
in April 2007, we are offering outsourcing services focusing on clients’ documentrelated costs and business processes. In partnership with
Xerox Corporation in the United States, we provide clients
who are expanding their business globally with the same
service across the world. By increasing the efficiency of
document flows, we can help clients reduce their costs
and improve their productivity.
In fiscal 2009, we have reorganized our marketing
structure by dividing the organization by industry of customers to understand their needs more deeply and deliver
optimal proposals to them. In addition, to respond todiversifying needs flexibly and promptly, we are strengthening partnerships with IT vendors and system integrators. We will continue to support clients in solving theirproblems through the concerted efforts of all functions,from R&D to sales andmarketing.

also electronic contents such as text and audiovisual dataexchanged via online networks. We regard all these asimportant management resources, and commit ourselves
to supporting companies in efficiently managing and effectively using documents as well as to helping them findsolutions to their problems.
Communication is the basis of business, and is often
through documents. The flow of documents therefore
shows the flow of communication, and we deliver value toour clients in the form of streamlining, growth, and governance in the whole document flow.

Contributing to streamlining, growth,and governanceand networked, to office portals. In the course of thisprogress, however, competition intensified with a greaternumber of companies entering the business field, and it
became difficult for us to maintain our competitive edge
just by improving the performance of our products interms of speed and quality. With the diversification andsophistication of our clients’ management and business
requirements, we began to transform ourselves into a solutions provider that delivers new value to clients, using
our accumulated know-how and technologies to handle
documents.

Flow of documents shows the flow ofcommunication
In corporate activities, a whole range of documents andslips are created, including proposals, reports, agreements, invoices, receipts, catalogues, and pamphlets.
Documents include not only paper-based documents but

In the face of the continuing economic recession, companies regard streamlining (cost reduction) as a priority
in their corporate management. In response, we provide
consulting services and systems to help them optimize
their print environment and manage and use documents
efficiently. In addition, we are providing an integrated document management system, which uses copy machines
as network portals to digitize paper information and link itwith electronic data stored on the mission-critical system.
To achieve growth, we specifically help clientsstrengthen their customer relations (sales promotion, etc.)
and create business. Our “direct 2 one” outsourcing service, which supports one-to-one marketing using print-ondemand technology, is one of our representative services.
In addition, our color management service that globally
manages corporate color on prints is also contributing to
growth and governance.
With governance, we provide consulting services andsolutions to help clients comply with the so-called J-SOX
law and carry out enterprise risk management (ERM).
Specifically, we centrally manage documents distributedin the company, identify corporate governance related

Isamu Sekine
Corporate Vice President
Deputy Executive General
Manager ofSales & Marketing Group
Fuji Xerox Co., Ltd.

History
Progress in office products provided by Fuji Xerox

▶

1962

1982

1989

1992

Japan’s first plain
paper copy machine

Network system

Digitization andmultifunction

Colorization

Fuji Xerox 914

8000INS

Able

A-Color

1997

1998

2005

Present

Networked

Paper and digital
integration

Office portals

Link with business systems

Network Able

DocuWorks

ApeosPort

Input
LAN

LAN

WorkflowsystemMission-criticalsystemOutputInput
The Internet
OutputInformation
sharing system

16

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Holdings Corporation Sustainability Report 200917

Feature: Enhancing Quality of Life

CASE 1

Providing support for comprehensive risk management based on
experience in ensuring compliance with the J-SOX

Developing a new business based on
experience in ensuring compliance with
J-SOX ahead of others
Companies face a range of risks in conducting their activities, including malfunction of their products, leakage of
personal information, noncompliance, and natural disasters, and if they fail to deal with these issues appropriately,
they risk not being able to continue in business. Recognizing this, Fuji Xerox established the know-how and systems
for the appropriate management of these risks and basedon that experience, launched an enterprise risk management (ERM) service.
This new service originated from the enforcement of
the Financial Instruments and Exchange Act (so-called
J-SOX law) in Japan in 2007. The law mandates Japaneselisted companies to submit internal control reports andothers in addition to financial reports to ensure that they
have systems in place to prevent errors and illegal acts.
Fuji Xerox began implementing measures to comply
with J-SOX as early as 2005, before the guidelines werereleased and other companies began preparations tocomply with the law. Based on the experience and knowhow obtained in those compliance efforts and using therelevant tools we developed independently, we then successfully began giving support to companies in complying
with J-SOX as a new business.

Centrally managing documents for ERM andbuilding a comprehensive risk management
systemwith J-SOX comes under the remit of the accounting
department, the scope of documents to be managed canbe expanded to build a comprehensive risk management
system on a company-wide basis.
It is important for companies to have a central management system for all the information they have, which
will enable them to identify the causes for emerging risks,
to take recovery measures promptly, and to fulfill their accountability. It is certainly essential for them to be able totake appropriate responses in cases of emergency, andFuji Xerox supports them in building the necessary systems through ERM solutions.

VOICE
Providing proven services based on our own experience〉〉

J-SOX is applicable to about 3,900 companies, and a number ofcompanies are showing interest in our service proposals, after
trying to establish the required system on their own and thenfinding it difficult to maintain the system. We have a wider rangeof potential clients for comprehensive risk management: morethan 20,000 companies of a certain size that are seeking ISO certification are potential clients.
In this business, it is also important to approach the top executives in our client companies. We can provide both consulting
services to build an ERM system and the necessary software andhardware, which have been proven to be effective as a result ofus using them in our own ERM system. We believe that our greatest competitive edge in our business is staying true to our words
by providing proven services.

Masanori Kawahara (left)

As the core of our J-SOX compliance support service,
we provide central management of paper and electronic
documents and give advisory based on our own expertise. Although the management of documents to comply

Planning Manager
Solution Sales
Fuji Xerox Co., Ltd.

Seminar
Individual counseling meeting● Documentation workshop
●

J-SOX

Internal control

Compliance

●

●

●
●

ERM diagnosis service
Rule formulation support service

Product assessment support service

Filing training service●

Document management advisory service●

Preventing
information leaks●

FUJIFILM Holdings Corporation Sustainability Report 2009

Process
management

Project management support service
Documentation support service
Design effectiveness support service● Internal audit support service●

Product safety

Range of support provided by the “direct 2 one” service

The “direct 2 one” service is a one-stop direct marketing service,
which covers the entire marketing operations from the design of a
campaign to its implementation.

Analyzing
the present
situation
Evaluation andreporting

Giving full support from data analysis toevaluation to ensure optimal communication

Planning
a strategy

direct 2 one

In the “direct 2 one” service, we design an optimal communication scenario based on insight information on theclient and propose an effective campaign plan. We havea team of marketing specialists, including experts in the
upstream process, in order to provide clients with an unprecedented one-stop service on a continual basis.
As their best partner, Fuji Xerox proposes better marketing methods to clients, instead of just providing themwith variable data printing services. For example, we help
them understand their own customers; identify the under-

Creation anddeliveryFormulating
a concept
Developing
contents

Developing an optimal communication tool
based on the clients’ insight data
Tools for female office workers
in their 20s▶

Tools for men in their 50s

 ttributing importance to carrying out measures to helpA
clients solve problems

Recording and management ofevidence documents

Use (accountability)

Estimates/agreements●

Introduction of in-house
examplesIntroduction of in-house
examples▶

The consulting team is in charge of sales activities and project
management in an integrated manner and focuses intensively
on how to incorporate the results of a project into subsequent
projects. Customers who continuously use our services findvalue in the way we formulate their strategies: set targets, implement measures, and review the results for the formulation of next
strategies. We will continue to execute this PDCA cycle in cooperation with our customers and support them in making optimalcommunications with their own customers.

●

Vital record management service
Support service for the formulation ofpandemic influenza countermeasures●

lying needs of those customers; and keep in continuous
communication with each of them, thereby contributing to
new business creation and their growth.

〉
〉

●

●

Business continuity
ERM

18

Educational services
to prevent risks

Due to the diversification of consumers’ habits, tastes,
and lifestyles, it is becoming difficult to attract their attention by sending the equal information to all. Accordingly,
there is a business shift from mass marketing (delivering
the same information to a large and indefinite number ofpeople) to one-to-one marketing. Under these circumstances, companies are urgently required to review theirbasic marketing approaches, regarding “how” they should
send “what” information to “whom.”
To help companies meet this requirement, Fuji Xerox
has launched the “direct 2 one” service, in which we fully
support our clients in direct marketing from upstream todownstream, making the maximum use of our accumulated print-on-demand technologies.

VOICE

Range of Fuji Xerox’s contribution
Advisory

Delivering information that meets the needsof individual clients▶

J-SOX Advisor
Solution Sales

Overall picture of ERM solutions
Seminar/education

Giving customized services for one-to-one marketing

Yuhei Yano (right)▶Management challenges

CASE 2●

Daily reports/
equipment inspection tables
ERM
support tool
Repository

Product specifications/
letters of collateral
Measurement datasheets/
test reports

Yoshiko Toyoda
Top executives

Consultant for “direct 2 one”
Production Services
Marketing
Production Services
Sales & Marketing
Fuji Xerox Co., Ltd.

Scanning ofevidence documents

FUJIFILM Holdings Corporation Sustainability Report 200919

CSR Highlights 2008
In this section, we introduce the major achievements madein fiscal 2008 for the priority areas and challenges describedin the Fujifilm Group’s medium-term CSR plan. We also
report on the Group’s CSR activities in the United States.
Human resources development in the Fujifilm Group……… 22
Stakeholder Dialogue 2009……………………………… 24

Responses to the climate change problem… …………… 26
Developing a CSR-oriented procurement framework……… 29
Conserving biodiversity…………………………………… 30
Social contribution activities:
Archiving Shogozo scrolls in the Office of
the Shosoin Treasure House… ………………………… 32

Social contribution: volunteer planting in China……………… 34
CSR activities in the United States… …………………… 36

How the works of art used for the section title
pages of this report are being preserved
National important cultural assets such as Shobutsu
Ruisan and Shobutsu Ruisan Zuyoku are protectedfrom direct sunlight, high temperatures and humidity,
air pollutants, and dust in book storerooms that are air
conditioned and maintained at a constant temperatureof 20 degrees centigrade and a humidity of 50%. The
storerooms are equipped with fluorescent lamps that do
not emit ultraviolet rays, smoke detectors and INERGEN
gas fire extinguishers.

20

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Holdings Corporation Sustainability Report 200921

CSR Highlights 2008

Joint training to enhance synergy
within the Group

Human resources development in the Fujifilm Group

Enhancing Human Resources Developmentin the New Long-Term Management Plan
In the face of the great changes made to its business environment, the Fujifilm Group has listed enhancing humanresources development as one of its basic strategies in its new long-term management plan.

Focusing on awareness raising,enhancement of individual capabilities andcultural reform, and on developing
core human resources
In the new long-term management plan, we regard improvements to the way we develop human resource as animportant strategy, focusing particularly on the following
two themes: awareness raising, enhancement of individual
capabilities and cultural reform, and the development ofcore human resources. In line with this policy and taking
advantage of the holding company system, FUJIFILM
Holdings is playing an important role as a facilitator formutual exchanges and cooperation as well as in finding
solutions to common problems among Fujifilm Group
companies.
With our focus on awareness raising, enhancement of
individual capabilities and cultural reform, we aim to encourage all employees in the Group to raise awareness of
their roles as “challengers” to the market and to improvetheir capabilities in dealing with the market and customers
in an unassuming way. To this end, we began conduct-

ing joint seminars for Fujifilm and Fuji Xerox employees infiscal 2008 and since then have held our FF/FX Synergy
Training program for middle-ranking employees seventimes and our Seminar for Leaders for senior managers
eight times. These seminars showed us that employees of
the two companies held prejudices against each other, different perspectives on doing business, and boundaries totheir actions that hinder the generation of synergy effects.
At the same time, however, we are convinced that theseseminars will provide employees with opportunities toovercome these boundaries. For this reason, we feel that
it is important to continue to hold similar seminars in 2009
onwards.
In focusing on the development of core human resources, we will promote further exchanges between
Fujifilm and Fuji Xerox, in order to develop effective corehuman resources who will play a central role in the Fujifilm
Group and strengthen the management of the two companies. Also, by promoting human exchange with overseas
business sites across the entire Group, we want to accelerate the development of global human resources.

MessageM e s s a g e

The value of generating a Group synergy
I had been involved in information systems (microsystems, etc.) and printing systems at Fujifilm until five
years ago and often met with Fuji Xerox employees
during my work. While recognizing that we belong to
a common Group there are also differences in the corporate cultures of the two companies, I had always
thought that synergy and fusion between the two, bothof which focus on images and information as their corebusinesses, would lead to greater possibilities. And now
that the two companies are strengthening their mutualties in the age of digitization, there are even more common areas in the fields of images and information andcommunication. If these two operating companies cancooperate and learn from each other and generate syn-

22

FUJIFILM Holdings Corporation Sustainability Report 2009

ergy based on the premise that employees in both companies can enhance their own capabilities, I am surethat the Fujifilm Group will
gain an unrivalled competitive advantage.

Nobuyuki Okamura
Director and Corporate
Vice President of FUJIFILM
Holdings Corporation
Executive Vice President
and Representative Directorof Fuji Xerox Co., Ltd.

Seminar for Leaders raises awareness

The Fujifilm Group conducted joint training
programs for humanexchange seven times
during the period fromFebruary 2008 to February 2009, targeting
Participants in the third training program
middle-ranking employees (e.g. section
managers and leaders) of Fujifilm and Fuji
Xerox, the two core
operating companies
for the Group.
Participants in the fourth training program
The training was
designed to provide
participants with opportunities to understand, recognize, anddiscuss the detailed
differences and commonalities in the corParticipants in the training program weredivided into four groups.
porate cultures of thetwo companies and to identify specific themes to be tackled from a Group viewpoint. Twelve employees from eachof the companies participated in each seminar, including
people from the sales, and research and development
departments and head office. The four-day program, including an overnight stay, has three themes: “creating andsharing a sense of comradeship in the Group,” “sharing
the direction and challenges of the Group and identifying
specific themes to be tackled,” and “proposing specificthemes and actions.” As a result of the training, a total of
28 written proposals to foster group synergy were submitted to FUJIFILM Holdings. The submitted proposals weremade into a brochure and copies were distributed to allparticipants of the training program so that they could allshare the ideas in the proposals.

The Fujifilm Groupencourages employees to increase theirawareness, strengthen
their individual capabilities, and reform thecorporate culture as
Seminar for Executive Officers
a basis for formulatin Charge of Reforms
ing and implementing its new long-term
management plan,
which will show future
growth strategies tobe implemented in thedramatically changing
business environment.
Seminar for Leaders
Based on this, we helda Seminar for Leaders eight times from August to December 2008, targeting some 240 divisional and departmental
managers and group leaders in Fujifilm and Fuji Xerox.
Managers participating in the seminars are to serve
as reform leaders, focusing on discussing the current situation in their workplaces, beyond the boundaries of what
the companies should do to foster reform. Each participant made a declaration to lead reform.
After participating in the overnight seminar, reform
leaders have a stronger sense of risk and commitment
to reform in the workplace, and are communicating what
they learned at the seminar to those around them. We willcontinue to hold these seminars to increase employee
awareness of the importance of reform.

VOICE

VOICE

Results of training: a strong commitment to generating
the forms of synergy suggested in the proposals

Stronger commitment to accelerating reform andincreasing a sense of unity

〉
〉

〉
〉

After reading the proposals of the participant teams at the end of
the training, I realized that their commitment to generating formsof synergy across the Group was stronger than expected, andthis convinced me that the training had provided them with good
opportunities to move forward in generating synergy across theGroup. We plan to hold this training program again in fiscal 2009and hope that it will lead to the creation of awider network of human resources and enhance the development of human resources
within the Group.

At the Seminar for Leaders, participants increased their sense ofrisk and commitment to accelerating reform and also strengthened ties and a sense of unity. Since participating in the seminar, they have been meeting together voluntarily to confirm theprogress made in achieving their targets. In the future, we will
introduce similar activities that provide employees with a varietyof opportunities.

Iwao Kobayakawa

Kiyotaka Fukino

Manager of the Personnel Division
FUJIFILM Holdings Corporation

Manager of the Personnel Division
FUJIFILM Holdings Corporation

FUJIFILM Holdings Corporation Sustainability Report 200923

CSR Highlights 2008

DIALOG

Verifying the results of Synergy Training
through stakeholder dialogue

The Fujifilm Group began conducting FF/FX Synergy
Training in 2008, with the aim of fostering reform.
To incorporate the results of this training in futureseminars, we held a stakeholder dialogue meeting at
which participants exchanged opinions.

Frank opinions given by participants on
the significance of the training program
T h e F u j i f i l m G ro u p
holds stakeholder
dialogue meetings on
various themes and regards these meetings,
which provide opportunities for bidirectional
Looking back on the training
communication, as anbrings a smile to the face
important CSR activity in the Group. One such meeting was a dialogue on
the Synergy Training, which targeted middle-ranking employees in Fujifilm and Fuji Xerox. The dialogue meeting
was held on June 9, 2009, with 16 employees, personnel
directors, and human resources development staff fromwithin the Fujifilm Group participating in the training. Attendants reviewed the training from their own positions
and discussed measures to generate and increase synergy across the Group.
Corporate Vice President Watanabe of FUJIFILM
Holdings, who attended the meeting as an observer, firstoutlined the purpose of the dialogue meeting and thena training manager gave an outline. Subsequently, those
who had participated in the training program talked about
what they had experienced and learned. Some of theircomments were: “We were able to discuss specific matters, which is not practical at general cross-industrial
meetings,” “I learned the importance of creating a mutual
corporate culture in generating true synergy, in addition tomutual technologies and businesses,” and “Participantsconfirmed that it is important to share expectations, beliefs, and a sense of risk in order to generate synergy.” In
addition, some described cases of voluntary cooperationthat emerged after the training with comments such as,“We are holding ongoing meetings to discuss the possibilities of joint projects for technological development andproduction technologies,” “Head office staff at the twocompanies are planning an event to build stronger camaraderie among Group
employees,” and “Weasked members tocooperate with us,
knowing that they haveaccumulated relevantbusiness data.”
Talking about post-training voluntary cooperation

24

FUJIFILM Holdings Corporation Sustainability Report 2009

TOPIC

Continuing to implement training programs
and other activities to make all Group
employees aware of the importance of reform
In addition to the positive comments on the results of the
training, participants at the dialogue meeting reconfirmed
the importance of continuing the training program and devising measures to incorporate the 28 proposals made by
the participants into the Group’s business management
plans. Finally, Corporate Vice President Okamura, who
was in charge of organizing the Synergy Training gave aclosing speech in which he said, “The training represents
a first step in making all Group employees aware of theimportance of promoting reform, and I want participants inthe training program to become reform leaders and communicate its importance to those around them. We will
also continue to search for ways to accelerate reform.”

Human resource development at Fuji Xerox of Shenzhen Ltd.:
Supporting the development of individual employees
Fuji Xerox of Shenzhen, which is a production subsidiary of Fuji Xerox, is implementing its own
Employees Assistance Program (EAP) to support employees in developing their capabilities and careersand maintaining and improving their mental health.

Starting an EAP to help younger employees
manage stress and worry
As is often the case withcompanies in South China,
F u j i X e ro x o f S h e n z h e nLtd. has teenage production line workers who cameto the city to work straightafter graduating from ruralschools. We started an EAP
Educational program
implemented in Shenzhen
in 2006 after becoming
aware that a lot of employees had communication problems
with their managers and colleagues. They also had a variety ofproblems and no one to talk to about their worries and dissatisfaction. We obtained these findings from a survey we conducted on the stresses employees were experiencing in theirpersonal lives and at work.

More than 9,600 employees participate in
50 courses over three years[Participants in the dialogue meeting]● Facilitator:

Mikiya Izuma, Principal, Fuji Xerox Learning Institute (FXLI*)* FXLI is mainly engaged in providing corporate groups with consultation on humanresource development for organizational reform.

● From the organizer of the meeting:Three directors in charge of personnel affairs at FUJIFILM Holdings, Fujifilm, and Fuji
Xerox and five employees in charge of human resource development at the personnel
departments of FUJIFILM Holdings, Fujifilm, and Fuji Xerox● From the participants in the training:

Eight middle-ranking employees engaged in R&D, production technologies, sales, and staff
administration at Fujifilm and Fuji Xerox

The EAP consists of various courses, on subjects such as “communication and human relationships,” “managing stress,” “mental health and managing your life,” and “ideas and concepts
for teamwork.” These are said to be commonly-experienced
themes in South China, and Fuji Xerox of Shenzhen holds thecourses in cooperation with a local NPO called the Institute forContemporary Observation (ICO) and an organization specializing in mental health. All employees participate in the mandatory course on “communication and human relationships” andwe also provide them with a range of optional courses at theirrequest, including courses on “friendship and managing emotions,” “career planning,” and “basic economic knowledge.”

We also offered group leaders at the factory education on how
to lead in addition to education on business management, inorder to support them in encouraging communication withothers both in their private lives and in business, and in developing their own careers.

Improving employee satisfaction with ahotline and face-to-face counseling service
In cooperation with an organization specializing in mental
health, we opened a hotline and face-to-face counselingservice to support employees’ mental health. Any employee
can use these counseling services for any problem, either byphone or face-to-face outside of working hours. Through these
services, we provide young employees who have no one totalk to about their problems with opportunities to seek adviceon psychological and physical problems.
By supporting young employees in developing not only
as workers but also as individuals, we can increase their motivation, and they will then value their own growth and look after
their mental health. This will in turn lead to greater employee
satisfaction at work and forthe company. Fuji Xerox ofShenzhen will continue toprovide these services.

Toshihiko Okaji
Director & General Manager ofFuji Xerox of Shenzhen Ltd.

VOICE
E xpecting more results from the best possible
complementary relationship〉〉This dialogue meeting has convinced me that Fujifilm and Fuji
Xerox are building the best possible complementary relationshipbased on the best mix of differences and commonalities between
the two companies. I was impressed with the generosity of management, who believe that greater possibilities will emerge fromsynergy between the two companies and patiently encouraged
middle-ranking employees in activities to generate synergy. I
believe that these valuable efforts will lead
to better achievements in managing theGroup’s business, which in turn will help it
meet the needs of society.

Mikiya Izuma▶

List of training courses provided in fiscal 2006 to 2008 (Extraction)

Corporate Profile

Total number of participants: 9,689

Training theme
Career planning and work-life balance
Conduct in the workplace
Love, friendship, and sex
Good habits for higher productivity
Creating highly productivity teams*
Stress management
Examination of social disorders*Roles of leaders on production lines*
Work-life balanceManaging your emotions

Number of participants
209
204
218
100
69
104
33
44
20
56
* Education for leaders

Fuji Xerox of Shenzhen Ltd.
■ Location: 	Guanlan Dahe Village, Changqing Industrial Area,

Bao An Shenzhen, China■ Established: 	June 1995 (started production in May, 1996)■ Capital: 	US$ 38 million■ Employees: 	5,271 (as of March 31, 2009)*Chinese employees including temporary staff 5,241,
Japanese 30■ Major products: Development, production and sales of printers, copiers,
multifunction devices, CRU and related parts

Website: http://www.fxsz.com.cn/ (in Chinese only)

Principal
Fuji Xerox Learning Institute

FUJIFILM Holdings Corporation Sustainability Report 200925

CSR Highlights 2008

Responses to the climate change problem

Implementing Versatile Anti-Global Warming
Measures GloballyFirst example in Japan

Energy conservation at the Kanagawa Factory’s Ashigara Site

We will reduce the total CO2 emissions of the Fujifilm Group based on the knowledge gained from reducing
emissions at our six factories in Japan.

Achievements up to fiscal 2008
The Fujifilm Group has been implementing anti-global
warming measures intensively at its six factories in Japan,*1 whose CO2 emissions account for about 60% of thetotal CO2 emissions of the Group, and has set challenging
targets for each of the factories.*2 In 2003, we started toconvert our fuel to natural gas and have been implementing a range of other measures, including improving theenergy efficiency of our factories.

and the Yoshida-Minami Factory) have decreased to lessthan the 1990 level. On the other hand, as a result of thesubstantial decrease in production following the slump in
the global economy, production efficiency declined. As aresult, both the energy consumption and CO2 emissions
increased in fiscal 2008 from the previous fiscal year.
*1. Six major chemical factories in Japan (the Ashigara and Odawara Sites of the Kanagawa
Factory, the Fujinomiya Factory, the Yoshida-Minami Factory, FUJIFILM Opto Materials
Co., Ltd., and FUJIFILM Kyushu Co., Ltd.)*2. To decrease energy use by 30% and CO2 emissions by 40% by 2012 (from the 1990
level)

The future

Breakdown of CO2 emissions (fiscal 2008)

▶

(%)
100

We plan to convert all
the fuel used at the Kanagawa Factory’s Ashigara Site to natural gas
by September 2009,
thereby reducing CO2
emissions from the siteby 56,000 tons a year.
Natural gas equipment at the Kanagawa Factory’s
Ashigara Site
We expect that total
CO2 emissions from thesix factories in Japan will reduce by at least 160,000 tons as
a result of converting the fuel to natural gas in fiscal 2010.
We will further reduce total CO2 emissions from thesix factories by making investments in energy-saving
equipment and implementing measures to increase efficiency. However, if it becomes difficult to achieve thistarget by fiscal 2012, we may need to examine using ouremission rights (obtained by participating in the Community Development Carbon Fund of the World Bank).
Also, each operating company in the Fujifilm Groupwill set its CO 2 emission reduction target for around2020 and will make a concerted effort to prevent global
warming.

80

▶

27%
56%
17%

■ Six factories in Japan■ Other sites in Japan■ Outside Japan

In fiscal 2006, two factories started to manufacture flat
panel displays and the total CO2 emissions from the six factories, including these two, was 900,000 tons. Both in fiscal
2007 and 2008, however, emissions decreased as a resultof measures such as installing energy safety equipment andconverting fuel to natural gas.
Of the six factories in Japan, the total CO2 emissions
for the existing four factories (the Ashigara and Odawara
Sites of the Kanagawa Factory, the Fujinomiya Factory,
CO2 emissions at the six major factories in Japan▶■ Two new factories(Tons)
1,000,000■ Four existing factories■ Additional reduction ■ Targeted CO2 emissions

100

97

● CO2 emissions

87
81

800,000

83

60

600,000

External evaluation

Receiving Company
1000000
60

400,000

40

200,000

20

800000
FUJIFILM Holdings
600000400000

0

26

1990

2000

2006

2007

FUJIFILM Holdings Corporation Sustainability Report 2009

2008

2012

0

200000
FUJIFILM Holdings
0

100
80

Details

Awarding Organization

Ranked as No. 1 in thechemical industry in theSurvey on Corporate Action
and Management Systems
for Climate Change (targeting
700 listed companies)

Integrex Inc.

Included in the Japanese
CDLI (with a score of 88
points, the third highest
among 149 Japanesecompanies)

Carbon Disclosure
Project (CDP)

To manufacture cellulose triacetate (TAC)
film, it is necessary
to keep the supplementary machines,
including the compressors, operating evenwhen the film-castingmachine itself is not in

operation. The Ashigara Site has taken on the challenge ofreducing power consumption while the machinery is notin full operation and has introduced energy conservation
measures for the supplementary machines, including minimizing the number of compressors actually in operation.

Members of the Ashigara Site
Anti-Global Warming Committee(in charge of the energy conservation project)

Activity and results (estimates for fiscal 2009)● CO2 emission reduction: 1,790 tons

● Cost reduction: 56 million yen

Second example in Japan

Visualizing the power consumption at the Kanagawa Factory’s Odawara Site
The Odawara Site introduced a method to “visualize” thepower consumption at the beginning of 2008. At present,
80% of the origin of consumption is identified to the building level, and 40% to the individual equipment level.

▶

 ourly power consumption before and after introducingH
the visualization system■Feb.19, 2009

Always turning
the power off
at night■Feb.19, 2008

Changing the
air conditioner
temperature setting

Members of the Odawara Site
Anti-Global Warming Committee

Activity and results (estimates for fiscal 2009)● CO2 emission reduction: 4,522 tons

● Cost reduction: 121 million yen

Third example in Japan“No Air Leaks!” at the Fujinomiya Factory
All employees at the Fujinomiya Factory are conducting
activities to find out and eliminate waste and losses. Air
needs to be supplied to the manufacturing equipmentfrom air compressors, and if the air leaks from the pipes
or machines, this leads to wasted energy. The factory
conducted tests to findout and eliminate all air
leaks.

Checking that no air is leaking,using an air leakage monitor

Identifying the site of the leakusing soapy water

Activity and results (actual results for fiscal 2008)● CO2 emission reduction: 600 tons

● Cost reduction: 12 million yen

Members of the Fujinomiya Factory
Anti-Global Warming Committee

FUJIFILM Holdings Corporation Sustainability Report 200927

CSR Highlights 2008

Developing a CSR-oriented procurement framework

CSR-Oriented Procurement
Based on Partnership with Suppliers

Fourth example in Japan

Measures taken in offices and at home (Fujifilm and its affiliates)
The ICE Project
The “Ideas for Cool Earth (ICE)
Project,” which is a team activity
to reduce CO 2 emissions, wasstarted in the spring of 2008, targeting a total of about 20,000 employees of Fujifilm andits affiliates.
Under this project, employees are encouraged toturn off lights, encourage eco-driving habits, and follow
the “Cool Biz” and “Warm Biz” dress codes to conserve
energy in the workplace, while at home with their families
they are taking on the “ICE challenge” of leading moreenvironmentally friendly lives in order to reduce their CO2

emissions by one kilogram per person per day, which is
the target set by Team Minus 6% supported by the Japanese Ministry of the Environment. Employees are also participating in the Candle Night project, encouraging ecodriving habits, and supporting “No Car Day” campaigns intheir private lives.

Understanding the actual situationand studying how to formulate
a procurement policy

Number of participants of the ICE Challenge 2008
and the result● Participants: 12,355● CO2 emission reduction: 559 tons
The campaign to reduce CO2 emissions from households
was implemented in the winter of 2008 (for three months
from October to December).

First example outside Japan

Measures taken at production, distribution, and sales sites(More than 100 bases of Fujifilm Group companies in the United States)
good competition among the bases in reducing energy
use and CO2 emissions.

Measures● Replacing lights with more

efficient fluorescent lamps● Introducing more efficient

air-conditioning equipment● Raising awareness● Introducing motion andtemperature sensors

Effects expected inthree years (in 2012)●

Fujifilm introduced green procurement (selection of suppliers and products to be procured) in fiscal 2000. In fiscal
2006, we added new items to our survey on the environmental friendliness of our suppliers, including items
such as “compliance,” “quality and safety,” “information
security,” “fair trade and ethics,” “safety and health,” and“human rights and labor,” in order to promote CSR-oriented
procurement.
In the past, we conducted CSR surveys targeting suppliers, but did not proactively implement CSRrelated measures for them. In fiscal 2008, to enhance theimplementation process and range of the survey, we helda conference of CSR-oriented procurement facilitators,
which comprised members from the departments related
to CSR, materials procurement, and environmental issues▶

29,350 tons

● Turning off unnecessary

FUJIFILM
Holdings

In fiscal 2009, our departments in charge of procurement
will conduct pilot surveys among suppliers to establish thebasis for CSR-oriented procurement across the Group. In
order to increase the effectiveness of CSR-oriented procurement, we will encourage two-way communications
with suppliers in addition to sending out a questionnaire,
which is a one-way communication tool, so that suppliers
can understand our ideas on CSR-oriented procurement.

Formulating and announcing
the Fujifilm Group’s procurement policy

Collection, tabulation, and evaluation
Feedback and requests for
improvements/corrections

Introducing wind power generators
FUJIFILM Manufacturing Europe B.V., which
is located in Tilburg
in the Netherlands,
is planning to install
wind power generators
within its premises in
Image picture
cooperation with Evelop International of the Netherlands. At present, they arefollowing the procedures to obtain environmental approval
and a construction permit from the government, and areaiming to start operating the generators, which will be theSuppliers
first wind power generation facilities in the area, in thespring of 2012. The factory will be able to sell the surplus
power generated through the national power transmission
network.

▶

Replies

Checking detailed improvements/corrections
Checking

Conducting pilot surveys

Measure taken at the production site of FUJIFILM Manufacturing Europe B.V.
(a factory in the Netherlands)

Following up and monitoring the implementation process

Replies

Raising awareness ofthe Fujifilm Group’s
procurement policy

Submitting

Procurement
departments

Following up and monitoring the implementation process

Reviewing the details of the survey on
the environmental friendliness of suppliers

lightsSecond example outside Japan

Starting pilot surveys and establishing thebasis for CSR-oriented procurement

Plan to ensure CSR-oriented procurement (for fiscal 2009)

Annual CO2 reduction:(Equivalent to a 15% reduction)

in FUJIFILM Holdings, Fujifilm, and FUJIFILM Business
Expert after investigating the actual status of procurementin the Fujifilm Group, including at its affiliates. The conference has been studying how to formulate the Group’s procurement policies and methods to ensure CSR-oriented
procurement.

Reviewing and formulating
the next fiscal year’s plan

Implementing “FUJIFILM unplugged”
At the beginning of 2009, the Fujifilm Group started its“FUJIFILM unplugged” energy conservation activity targeting more than 100 production, warehouse and distribution, and sales offices of Fujifilm Group companies in
the United States with the participation of all employees(about 6,000), in order to prepare for the regulations to be
imposed on CO2 emissions from business activities. At
the bases, energy managers are assigned to visualize theenergy consumption. A website on which the bases canshare relevant information has been opened to promote

The Fujifilm Group is improving its conventional green procurement activities to a higher level in cooperation with
its suppliers.

Improvements and corrective and preventive measures

Form of the questionnaire on the environmental friendliness of suppliersSpecifications of the facilities and the result● Wind power generators:

Five (with a capacity to produce up to 3 MW per unit)● Power generation:

About 22,000 MWh/year (equivalent to 28% of annual purchase)● Annual CO2 reduction:

About 15,000 tons (equivalent to 15% of annual emissions)
Conference of CSR-oriented procurement facilitators

28

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Holdings Corporation Sustainability Report 200929

CSR Highlights 2008

Conserving biodiversity

Starting with What We Can Do
to Conserve Biodiversity

Awareness-raising among employees

The Fujifilm Group believes that the biodiversity problem is as critical as climate change. Biological resources,
which are the basis for the existence of humankind and for all corporate activities, cannot be secured without
biodiversity. Based on this recognition, we are implementing measures to conserve biodiversity across the Group.

Formulating basic concepts
We regard tackling the biodiversity problem as one of ourbasic responsibilities, which will in turn help us achievesocial and corporate sustainability.

In order to raise awareness of the biodiversity problem
among employees, Fujifilm and Fuji Xerox cooperated inpublishing feature articles on biodiversity in their in-housemagazines and on their intranets to help employees learn
about the basics and deepen their understanding of present problems and challenges.
▶

Intranet “INSITE”

On June 1, 2009, FUJIFILM Holdings established the
Fujifilm Group Guidelines for Biodiversity to clarify theGroup’s policy on conserving biodiversity and support theimplementation of specific measures.

Fujifilm Group Guidelines for Biodiversity
Basic Concepts
In order to create a sustainable society, we have a responsibility to sincerely address serious problems currently
facing us to eliminate negative legacies being passed on to future generations.
Among these serious problems, including climate change issues such as global warming, is biodiversity loss
that is occurring at critical speed due to destruction of ecosystems and extinction of various living species.
Biodiversity provides us with food, medicine, and energy while reducing the risk of disasters. It is the very foundation of our culture and art, supporting our life and daily activities.
As the Fujifilm Group’s business activities are closely related to biodiversity, it is our responsibility to avoid or
minimize negative impacts on it, by addressing its preservation and sustainable usage. In doing so, it is essential to take into consideration that we exist in a state of global interdependence and keep an international
perspective when taking necessary actions.

All Fujifilm Group employees including Fuji Xerox can also access the
ALL FUJIFILM GROUP INSITE website. The website address is givenin the feature articles on biodiversity published in the in-house magazine (Xerox Life ) to promote information sharing across the Group. On
the INSITE website, steps on how to conserve biodiversity as well as
data from questionnaires and stakeholder dialogues are also introduced.
▶

In-house magazines

Fujifilm: We’ll

Action Guidelines
1. To avoid destruction of biodiversity
Biodiversity is the “web of life.” In business activities, the Fujifilm Group avoids or minimizes
negative impacts on this web of life, and gives
due consideration not to have anything to do withdestruction of the web.

2. To preserve biodiversity
In business activities, the Fujifilm Group strives tokeep the natural environment healthy and diverse,
considering environmental preservation that reflects the natural and social conditions of each
local community.

3. To make best use of biodiversity
The Fujifilm Group adopts sustainable methods
to use biological resources for business activities,
based on a long-term point of view, in order tomaintain biodiversity for future generations.

30

FUJIFILM Holdings Corporation Sustainability Report 2009

4. To act globally
The Fujifilm Group strives to recognize impacts
on biodiversity to reduce environmental burdens
in domestic and overseas value chain frameworks
when performing business activities.

5. To meet social requirements
The Fujifilm Group complies with internationallaws and regulations regarding biodiversity, andvalues collaboration and harmony with publicbodies, NPO/NGOs, and other companies.

6. To share information
The Fujifilm Group proactively discloses information on activities regarding biodiversity. The Fujifilm
Group also makes efforts to raise employees’
awareness of biodiversity issues to improve thequality and effectiveness of the Group’s activities
for such issues.
Adopted Date: June 1, 2009

Fuji Xerox: Xerox Life

Doing what we can:Supporting the Monitoring Sites 1000 project
The Monitoring Sites 1000 project was launched in fiscal
2003 by the Japanese Ministry of the Environment basedon its national strategy for biodiversity. This project aims
to detect signs of ecosystem degradation as early as possible by conducting long-term (100-year) monitoring surveys at 1,000 selected sites across Japan, which will help
implement measures to conserve biodiversity rapidly.
Survey items are chosen for each ecosystem, specifically for local mountain areas, forests, lakes and marshland, and coastal areas. The Biodiversity Center of Japanis encouraging networking among researchers, local experts, and NGOs and NPOs, who will cooperate with themonitoring surveys.
FUJIFILM Holdings donated 1,000 negative films (ISO
speed rating: 800) for surveys to be conducted on mammals, in response to a request from the Nature Conservation Society of Japan, which is serving as a coordinator inmonitoring surveys on local mountain areas. (The numberof films donated is enough for the mammal surveys thatwill be conducted in fiscal 2009.)
We are regularly discussing the kind of support needed and types of cooperation with the Biodiversity Centerof Japan and the Nature Conservation Society of Japan in
the search for more specific forms of cooperation.

VOICE
Achieving more than expected with a sensor camera〉〉

We a re c o n d u c t i n gmonitoring surveys
on mammals living on
local mountain areas
at 54 sites across Japan using infrared ray
sensor cameras. The
surveys are obtaining
valuable data, including the expanded
distribution of foreign
A wary fox carries a dead rabbit
species and local
in its mouth at nightfauna. We cannot take
Photo: The Biodiversity Center of Japan,
pictures of nocturnal
Ministry of the Environment;
mammals like foxes
Nature Conservation Society of Japan and
the Satoyama Shizen Gakko Hazumi-no Sato NPO
that move very quickly
without a camera andhigh-speed film, but with the digitization of cameras, it is becoming difficult for us to procure the necessary equipment. Under
these circumstances, we feel very grateful for the support given
to us by the Fujifilm Group and also highly
appreciate the Group studying ways to cooperate with us beyond just providing film.

Mayuko Fukuda
Research Division
Nature Conservation Society of Japan

FUJIFILM Holdings Corporation Sustainability Report 200931

CSR Highlights 2008

Social contribution activities: Archiving Shogozo scrolls in the Office of the Shosoin Treasure House

Social and Cultural Contributions through
Unique Photo and Film Technologies
Microfilm has features that other recording media do not have, such as the ability to provide beautiful highdefinition images and excellent durability. The Fujifilm Group is making use of this unique characteristic of film tosupport the recording and preservation of valuable cultural assets and artworks.

Copying precious Buddhist sutras
from 1,200 years ago on to color microfilm
In 1999, the Fujifilm Group started a project to preserve
the Shogozo scrolls stored and kept by the Imperial
Household Agency’s Office of the Shosoin Treasure House
jointly with the Agency and Maruzen Co., Ltd. Specifically,
we will copy all 4,960 scrolls onto color microfilm andpublish a digital DVD-R (CD-R) edition of the scrolls. We
had already photographed about 2,100 scrolls by the endof 2008, but it will take another 10 years to complete thislong-term project because in order to minimize the damage to historical materials, we must choose the appropriate season and time for photographing them carefully.
Shogozo scrolls are Buddhist sutras kept in the
Shogozo sutra storehouse at Sonshoin, a small temple
located within the premises of the Todaiji Temple. The
scrolls (about 5,000) include sutras written a long time ago
in China’s Sui and Tang dynasties as well as those created in Japan in the Nara and Nanboku-cho periods. The
scrolls were bequeathed to the Imperial Family together
with the storehouse in 1893, and at present are managed
by the Imperial Household Agency’s Office of the Shosoin
Treasure House. Many people have wanted to accessthese scrolls for research into Buddhism, history, and theJapanese language, but because of the great value ofCorporate Profile

FUJIFILM Imagetec Co., Ltd.
■ Location: 	3-6-30 Nishi-gotanda, Shinagawa-ku, Tokyo 141-0031,

Japan■ Established: 	May 29, 1981

■ Capital: 	100 million yen■ Business outline: 	Services related to images and information

for business use■ Employees: 	380 (as of April 2009)■ Service field: Business imaging fields such as high quality laboratory works,

displaying, archiving, digitizing, ID/IC cards, image pictures for mobile
phonesWebsite: http://fjit.fujifilm.co.jp/ (in Japanese only)

32

FUJIFILM Holdings Corporation Sustainability Report 2009

those historical materials, very few people were given access, and only under very strict conditions.
The project was launched to give wider access tothe scrolls, and Fujifilm’s color microfilm was chosen as
the media on which to copy the materials because of thehigh definition and high quality of the color. The EzMaper
browser was developed jointly by FUJIFILM Imagetec andMicro Service Center for the DVD-R editions, which havebeen successively published by Maruzen since 2000,
starting with the sutras written in China’s Sui and Tang dynasties.

desk incorporates a scale to check the size of each scroll.
The scrolls are photographed on FUJIFILM microfilm
Type R using a mini copy camera S2. First the scroll is
photographed rolled up, then its front and back covers
are photographed, and finally the text. The originals of
the microfilms are preserved and duplicates are made forvarious purposes, including scanning to make the digital
DVD-R edition.

Publication of digital DVD-R editions
contributes to research into Buddhism andthe Japanese language
There are no other examples of so many old Buddhist
sutras preserved in such a good condition even in China
and so it is quite important to photograph the Shogozo
scrolls to guarantee that they are preserved. By publishing
DVD-R editions, the project can also make a significant

Additions (circled parts) made in white to the texts of the Shogozo scrolls

VOICE
Long-term project that will take ten years to complete〉〉

To minimize the damage to the historical materials, we photograph them only on weekdays during two weeks in the spring
and winter, between 9:30 a.m. and 3:30 p.m. It takes about 15 to
20 minutes to photograph a scroll and so only around 24 scrolls
can be photographed in a day. However, we have already photographed around 2,100 scrolls. I think thatphotographing all the Shogozo scrolls andorganizing the resulting data is very importantwork.

Kazuki Sugimoto
Director of the Office of the Shosoin
Treasure House, Imperial Household Agency

contribution to research into Buddhism and the Japanese
language.
The Japanese language, which forms the basis ofJapanese culture, has been greatly influenced by theculture of China, which was introduced to Japan throughBuddhist sutras and other materials. The Shogozo scrolls
are representative materials that can help researchers
understand the process of development of the Japanese
language. It is expected that providing researchers with anopportunity to analyze the materials using high-definitioncolor images will result in new findings. For example, newfindings could emerge about the development of hiragana,katakana and Japanese grammar through examining theadditions made in white to the texts of the sutras andwhat has been erased.

TOPIC
Cooperating with the archiving project of the
National Archives of Japan〉〉

Miyuki Oyama, FUJIFILM Imagetec,
Shinya Sasai and Tetsuhiko Mizoguchi,
Academic & Education Business Division of Maruzen(from left)

Photographing the sutras, which only
experts from the Office of the Shosoin
Treasure House are allowed to touch
The Shogozo scrolls have been surveyed and repaired
since the Meiji period and the scrolls to be photographed
are chosen based on the past survey and repair records.
Only experts from the
Office of the Shosoin
Treasure House are allowed to actually touch
the scrolls, and theymust carry them to thephotographing deskand make the necesExpert from the Shosoinsary preparations. The
placing a scroll on the photographing desk

The National Archives of Japan is playing a very important role inpreserving precious public documents and materials, which are thecommon assets of the Japanese people, for future generations. We
are in charge of preserving national historical materials and allowing the public access to these materials.
At present, we are continuing to digitize historical materials
onto highly durable film to make them available on our website in
the Digital Gallery. (http://jpimg.digital.archives.go.jp/kouseisai/
index_e.html)
To do this, we need to use advanced photographic technology for materials that are not kept in good condition and we also
have to check the condition of the material to be photographed
onto film carefully, using our extensive experience in archiving ancient documents.
This project can continue with its task due to the relationship of trust that exists between us and FUJIFILM Imagetec, thus
fulfilling our essential role of giving the Japanese people accessto historical materials, while minimizing the impact on the valuable
originals.

Taeko Ooga, Itaru Aritomo, and Junko Yamazoe
National Archives of JapanThe original signature on
the Constitution of Japan(right) and the preamble
to the Constitution ofJapan (left)

Members of the National
Archives of Japan and
FUJIFILM Imagetec

FUJIFILM Holdings Corporation Sustainability Report 200933

CSR Highlights 2008

Social contribution: volunteer planting in China

More Than Ten Years of Volunteer Tree Planting
by the Fujifilm Labor Union in China
The Fujifilm Group’s social contribution activities involve not only management, but also its labor union.
As a representative example of a unique social contribution, the labor union has been carrying out
volunteer tree planting in China and sent its 11th mission to the country in 2008.

Actively contributing to society since 1998,
after celebrating the 50th anniversary
The Fujifilm Labor Union has been conducting its volunteer planting activity in China annually since 1998.
The labor union has been actively contributing to society from the viewpoint of “what we can do,” rather than“what we can get.” After celebrating its 50th anniversary
in 1997, the union expanded its social contribution to include environmental conservation. Specifically, in order tomake the Earth greener so that people can live here with abigger smile, it started its “Green Smile” activities, which
include “Green Aid” cleanup, support for forestation, andthe greening of China’s deserts.
From 1998 to 2001, the union send four missions to
China, one every year. Each mission was composed ofaround 15 employees, who participated in forestation activities in the Kubuqi Desert, led by the Japan Association

for Greening Deserts. Subsequently, the union has been
continuously dispatching missions for forestation activities in the Inner Mongolia Autonomous Region’s Horchin▶

Regions involved in greening activities
Horchin Desert

Kubuqi Desert

Tongliao

Shenyang

Engebei
Beijing

Desert through an NPO named “Green Network.” From
the ninth mission sent in 2006, employees of local Fujifilm
Group companies also began participating in the mission,and the 136 volunteer employees sent to the 11th one in2008, including 11 members of the labor union, participated in tree-planting missions.

Planting 800 trees and making a
300-square-meter straw grid in 2008
The 11th mission to
China was sent for theperiod from April 29 to
May 6, 2008. The mission was composedof six employees fromJapan and 13 emMaking a straw gridployees from six local
Fujifilm Group companies located in Shanghai, Suzhou,
and Hebei, including FUJIFILM (China) Investment Co., Ltd.
The Horchin Desert is designated as one of the most
rapidly desertifying areas by the Chinese government. The
mission planted 800 pine trees in the desert supported
by local farmers and students and made a straw grid of
about 300 square meters to prevent the inflow of sand.
They also trimmed the poplars planted by past missions.
The members toiled together in expanding the continuous
greening of the desert.

Summary of planting activities over 10 years
Locations:• First to fourth missions: Engebei (Kubuqi Desert)• Fifth to present: Shenyang (Inner Mongol Autonomous Region’s Horchin Desert)
From the 11th mission, we launched a “planting per unit area” project to create Fujifilm’s
own Labor Union Forest.

In addition to contributions from individual participants, the labor union also shares the cost of sending themission by using its Green Smile Fund established in 1998
(comprising fund from the general account of the unionand donations from employees). Employees participate in
the mission by taking volunteer leave, etc.

VOICE
Recognizing that contributing to society is not difficult〉〉

I participated in the 11th mission as a leader and it is now clear
to me that social contribution is not difficult, but something thatanyone can do. I have also learned the importance of enjoying
doing what I can for others. After participating in the mission, I
have been committed to saving energy, for example by starting todrive more slowly. I have decided to do what I
can, instead of just thinking about it.

Hirokazu Misawa
Secretary of the Kaisei Branch
Fujifilm Labor Union

VOICE
T he significance of the activity is obvious once you haveseen the desert〉〉

I used to think that Inner Mongolia was covered by sweeping
fields of green grass, but what I actually saw there was shocking
desertification, which brought home to me the significance ofthe planting project. I am sure others also recognized the importance. We worked hard, and planted as many as 300 pine trees
in one day. We planted more on the next day
and I hope that the seedlings we planted willgrow into the most beautiful green trees in theplanted area.

Yan Bin
Section Chief, Operation Department
FUJIFILM (China) Investment Co., Ltd.

MessageM e s s a g e

Participants in the 11th green mission to China

Fostering social contributions in Japan to enable more employees to participate
The Fujifilm Labor Union began sending missions to
China for the greening of deserts 11 years ago. I myself
participated in the 10th mission sent in 2007. From myexperience, I believe it is meaningful for employees to (1)participate in a mission to see the effects of desertification for themselves and to realize that global environmental problems are urgent; (2) to work as a team withother participants; and (3) to have exchanges with local
farmers. Employees of Group companies in China alsobegan participating in the missions three years ago,and employees from Japan can now hold exchanges
and collaborate with their colleagues in China throughthese activities, beyond differences in nationality andlanguage.
In 2009, the labor union will dispatch its 12th mission to China and this will carry on into the future.
However, we think it important to encourage social

34

FUJIFILM Holdings Corporation Sustainability Report 2009

contribution activities in Japan, too. In 2008, we began
looking at participation in Chiba Prefecture’s local forest conservation project and in the forestation programin Hinohara Village located in the western part of Tokyo
conducted by the NPO Fujinomori, in addition to the Mt.
Fuji cleanup project in which we are already participating. We will hold more specific activities also in Japan,
so that more employees and their families can participate in environmental conservation and change their behavior
based on the experience gained
through participation.

Sanae Takahashi
Deputy Chairman of
the Central Executive Committee
Fujifilm Labor Union

Fujifilm Group Social Contribution Policy
The Fujifilm Group will work together with local communities as a good
corporate citizen and contribute to society by responding sincerely to thedemands and expectations of those communities. The Group has establishedthe following action plan for implementing this policy.

1. Main activities
The Fujifilm Group will primarily focus on the fields of: research and education; culture, the arts and sports; health; and environmental conservation.

2. Importance of these activities(1) Undertake these activities through cooperation and collaboration
In implementing these activities, the Fujifilm Group places importance oncommunication and partnerships with NPO / NGOs, local communities
and others.
(2) Active support for volunteer activities
The Fujifilm Group values living in harmony with local communities andcontributing to society through the voluntary participation of employees
and fully supports these activities.

Major activities and awards in fiscal 2008
Research and education: Received the Prime Minister’s Commendation at the Barrier-Free, Universal Design Contributors Awards 2008.
(For Fuji Xerox’s production of large-font textbooks for children with
reduced eyesight) (Dec 3, 2008)
URL

http://www.fujixerox.com/eng/
company/news/2008/1203_kakudai.html

Culture, the arts and sports: Seven people who were about to enter
Fuji Xerox in April participated in the Fuji Xerox Super Cup 2009 (the J
League’s opening game for the new season) as volunteers. (Feb 28, 2009)
Health: Received a prize at the Nikkei BP Technology Awards 2009 (for
FUJIFILM’s double-balloon endoscopy for easier diagnosis and treatment of small intestinal diseases) (Apr 6, 2009)
Environmental conservation: A total of 55 employees and their families from FUJIFILM’s Fujinomiya Factory joined in a project to clean up
Mt. Fuji with the NPO Fuji Club. (Nov 1, 2008)

FUJIFILM Holdings Corporation Sustainability Report 200935

CSR Highlights 2008

FOCUS 1

Environmental conservation and occupational health and safety

Enhanced governance of affiliates
by FUJIFILM Holdings America
CSR activities in the United States

Fulfilling CSR in the U.S. Market Too and Contributing
to Improving the Quality of Life of Local Residents
The Fujifilm Group started its business in the United States more than 40 years ago with only six employees. Since
then the Group has extensively developed its business and has about 6,000 employees in the country now. In thefollowing pages, we will introduce the CSR activities conducted by Group employees in the United States.

CSR activities conducted at more than
100 bases located in 32 states
The Fujifilm Group launched its business in the UnitedStates in 1965 with only six employees, at an office inthe Empire State Building in New York. For more than 40
years since then, the Group has successfully developed
its business and has around 6,000 employees now. At
present, the Group has 17 affiliates in the country, which
are operating in a total of 32 states, and the number ofbases totals more than 100, including R&D, production,
sales, and service support bases. As in Japan, the Groupis conducting a range of businesses in the United States,
including the manufacture of inkjet printer heads, UV inks,
and semiconductor-related materials; proposals for software solutions for printing and medical diagnostic imaging
systems; and the provision of technological and support
services. At present, annual sales in the United Statesaccount for about 15% of the total sales of the Fujifilm▶

The Fujifilm Group’s bases in the United States

Group. The U.S. market has thus become
an important market
for the Group.
In running its businesses in the country, the Fujifilm Groupnaturally thinks it
Brochure on CSR activities
important to fulfill its
corporate responsibility as in Japan, and accordingly, alllocal Group companies are engaged in CSR activities. In
particular, for environmental conservation and occupational health and safety activities, the companies are proactively implementing measures under the governance of
FUJIFILM Holdings America Corporation. Customers areprovided with information on the Fujifilm Group’s CSR activities in a special brochure published and distributed forthe purpose.

▶

P roducts and materials manufacturing in the Fujifilm Groupin the United States

Inkjet printer head products

Semiconductor products▶

The Environment, Health & Safety (EHS) Department of
FUJIFILM Holdings America Corporation supervises allenvironmental conservation and occupational health andsafety activities at Fujifilm Group companies in the UnitedStates.
In April 2007, this local holding company began sharing information proactively with employees in charge ofenvironment and safety at each of the affiliates, in order toimprove their EHS activity level, to make the environmental goals of all the affiliates consistent with the philosophyof the Fujifilm Group Green Policy, and to improve the cost
efficiency of their EHS activities, while collecting important
information for the Group. The EHS Department provides
the affiliates with the following services. As a result, they
have improved their environmental and occupational safety and health performance while also substantially reducing related management costs.

1
2
3

Common targets and achievements
Common Targets

Achievements

Reducing the release of hazardous
waste at manufacturing sites

Reduced the release by selling more waste as
valuable resources based on a waste disposal plan.

Reducing the emission ofgreenhouse gases (Taking fiscal
2006 as the baseline year)
Promptly collecting environmental
and safety information about
products

Conducted effective energy conservation activities
based on the equipment guidelines and an energy
management program.
Introduced a management system for productsafety information.

In fiscal 2008, the EHS Department took the initiative toachieve the common targetsof local Group companies (seeabove table).

Celia A. Spence
VP, Environment, Health & Safety Dept.
FUJIFILM Holdings America Corporation
Corporate Profile

FUJIFILM Holdings America Corporation
Services provided by the EHS Department:• Provision of latest information on environment and occupational healthand safety• A database on related laws and regulations• Provision of training programs through the Internet• Provision of information exchange opportunities through the Internet• Organization of an annual forum for information exchange• Provision of mutual audit opportunities

Circulatory production of QuickSnap
by FUJIFILM Manufacturing U.S.A., Inc.
FUJIFILM Manufacturing U.S.A, Inc. is engaged in circulatory production of QuickSnap, as shown in the following
figure. QuickSnap single-use cameras sold across theworld are collected after use in three bases in Japan, Europe, and the United States, and then recycled and reused■ Location: 	200 Summit Lake Drive, Valhalla, NY 10595-1356, U.S.A.
■ Established: 	September 1990

■ Capital: 	U.S. $ 2,457.65 million (as of March 2009)■ Employees: 	150 (as of March 2009)■ Business outline: 	A holding company of manufacturing and sales

companies in the U.S.

Website: http://www.fujifilmusa.com/

in manufacturing new QuickSnap cameras at the plant in
the United States, where almost all of the total amountrecovered is collected. The highly advanced factory isequipped with a circulatory production system that is developed in Japan, and the Fujifilm Group manufactures allof its QuickSnap products for loyal users of photo films allover the world.

Printer products●＝Group production bases●＝Major sales bases

Receiving Company
FUJIFILM U.S.A., Inc.

36

Photo
print
store

Evaluations and awards in the United States
Evaluation/Award“Sustainability Award” and “2008 Supplier of the Year”

Details
Products and services(quality of service and response to customers)(Recovery)Awarding Organization
WalmartCirculatory
production plant

Disassembly

FUJIFILM Medical Systems U.S.A., Inc.

KLAS Awards

FUJIFILM Recording Media U.S.A., Inc.

“Supplier of the Year Award”

Products and services (quality, deadline, and technology)

Vision Business Products, Inc.

FUJIFILM Electronic Materials U.S.A., Inc.

Intel Corporation’s Preferred Quality Supplier 2009

Products and services(Quality, deadline, and technology for semiconductor products)

Intel

FUJIFILM Imaging Colorants, Inc.

Canon Green Procurement Standards Achieved

Products and services (product management and safety)

Canon

KLAS

FUJIFILM Manufacturing U.S.A., Inc.

Reuse

■ Location: 	211 Pucketts Ferry Road, Greenwood, SC 29649, U.S.A.

Recycling■ Established: 	July 1988

Quality assurance■ Capital: 	U.S. $ 704.2 million (as of March 2009)

Customer

Products and services(The Velocity SpeedSuite® a Fujifilm DR (FDR))

FUJIFILM Holdings Corporation Sustainability Report 2009

Corporate Profile

Circulatory production of QuickSnap(Shipment)▶

▶

■ Employees: 	848 (as of March 2009)

Packaging■ Business outline: 	Production, R&D center■ Major products: Color papers, production of QuickSnap, PS and CTP plates

Selling
store

for offset printing, etc.

Manufacture

Inspection

Website: http://www.fujifilm-sc.com

FUJIFILM Holdings Corporation Sustainability Report 200937

CSR Highlights 2008

FOCUS 2Introducing examples of social contribution activities

In the United States, the Fujifilm Group is conducting
social contribution activities to help solve healthproblems including cancer, and social problems
such as domestic violence and poverty. The Groupis conducting these activities also in other areas
including Africa and Brazil as an extension of theiractivities in the United States.

Enhancing quality of life for esophageal cancer
patients in Kenya
FUJINON, Inc.
FUJINON, Inc. provides endoscopy solutions to minimize burdens
imposed on patients and contribute to the improvement of thequality of their lives. FUJINON’s endoscopes are suitable not only
for the diagnosis of stomach disorders but also for the diagnosis
of disorders in narrow organs such as the esophagus. (In particular, with transnasal endocsopy, which uses a slim endoscope, it ispossible to observe the affected area from various directions.)
Recently, the annual death rate of esophageal cancer patients has exceeded 400,000 worldwide, with 80% of thosedeaths occurring in developing countries. Under these circumstances, FUJINON, Inc. donated endoscopic equipment toTenwek Hospital in rural, western Kenya, including video processors, monitors, colonoscopes, gastroscopes, printers, and consumable items. The donation was made in support of the efforts
made by Dr. Russell White, Clinical Associate Professor of Surgery
at Brown University School of Medicine and by the Chief ofSurgery at the 300-bed mission hospital located in Bomet, Kenya.
Tenwek Hospital is the only hospital in western Kenya where
esophageal cancer patients can receive the diagnosis and treatment and this hospital performs over 1,500 procedures annually.
According to Dr. White, however, their medical equipment, including the endoscopy equipment, is becoming older but it is difficult
to introduce new equipment while minimizing the financial burdens
on patients in the present management situation. Then, FUJINON,
Inc. donated endoscopic equipment. To Tenwek Hospital.

Providing digital cameras to organizations
selected by company employees
FUJIFILM Holdings America Corporation
In 2008, over 60 company employees from seven Fujifilm Group
companies in the United States selected their favorite community organizations, including food banks,
hospitals, and social service agencies. The employees presented a
Fujifilm consumer digital camera toeach of the selected organizations
to help them further their mission
and enhance the quality of life intheir communities.

Giving support to the victims of domestic
violence
FUJIFILM Holdings America Corporation
FUJIFILM Holdings America Corporation received 2009 Corporate
Vision Award from Sanctuary for Families, the largest nonprofit
organization in New York State dedicated exclusively to serving
domestic violence victims and their children. Over the course ofmany months, Ms. Stoyer photographed the struggles of several
Sanctuary clients as they took the “long journey” away from domestic violence and toward a safe and independent life. The photographer also taught these women how to take pictures as a way
to rediscover, through photography, the self-esteem, strength, andjoy that had been taken away from them through years of abuse.
FUJIFILM Holdings America Corporation, highly valuing the
purpose of this project, offered financial assistance to it, as wellas professional photofilms, ink jet photo paper, and FinePix S8100
digital cameras.

FUJIFILM Hunt Chemicals U.S.A., Inc.
FUJIFILM Hunt Chemicals U.S.A., Inc. in Allendale, New Jersey
promoted the recycling of office paper, and based on the weightof paper recycled, donated money to the Plant a Billion Trees Project run by The Nature Conservancy. The Nature Conservancy is aleading environmental conservation organization working aroundthe world to protect ecologically important land and waters for nature and people. A total of about 3,000 kilograms of office paper
was collected for recycling and 682 trees
planted in the Atlantic
Forest in Brazil.

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Medical Systems U.S.A., Inc.
FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc.’s Electronic Imaging Division teamed up with
FUJIFILM Medical Systems U.S.A., Inc. to sell a limited numberof digital camera sets with the aim of raising breast cancer awareness as part of the Mammograms for a Million Moms campaign
promoted by FUJIFILM Medical Systems U.S.A. One set is composed of a Fujifilm FinePix
Pink Z20 digital camera,a camera case, an xD
memory card, a keychain,
and a brochure giving important information about
mammograms.

Contributing to
the Kibera Slum Photo Project in Nairobi, Kenya
FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A., Inc. donated Fujifilm QuickSnap cameras to thelargest slum in Africa, with a population of over one million people,
half of whom are children. In the slum, volunteers working at welfare facilities are trying to rescue orphans and at-risk children (atotal of 300 children aged from three to 15), by feeding them andteaching them. As part of these activities, a photo workshop washeld for 30 of the older children by a professional photographer,
who taught them how
to take photos using QuickSnap. This
event pleased thechildren a lot.

Participating in Lowell General Hospital’sTeam Walk for Cancer Care
Donating to the “Plant a Billion Trees” Project38

Selling digital camera sets to raise breast
cancer awareness

FUJIFILM Recording Media U.S.A., Inc.
Team Walk for Cancer Care is a celebration of life, spirit, andhope. The uniqueness of Team Walk is that all the money raised
through this program is used for the patients and their families living in Massachusetts, where FUJIFILM Recording Media U.S.A.,
Inc., is located. The incredible spirit of Team Walk brought purpose to each step participants took and also hope to patients.
Employees of the company also participated in the walk andraised donations both as a company and as individuals.

Donating to the V Foundation Fund
FUJIFILM Recording Media U.S.A., Inc.
The V Foundation is a charitable cancer research organization
founded in 1993 by ESPN (a broadcasting station specializing insports) and the late Jim Valvano, the legendary North Carolina
State basketball coach and ESPN commentator. At the Foundation’s event called “Show Your Spirit,” FUJIFILM Recording
Media U.S.A. and its
company employees
donated money andshowed their support
for cancer researchby wearing their favorite team uniforms.

Offering free-of-charge printing service to
KVC Behavioral Health Care, Inc.
FUJIFILM Sericol U.S.A., Inc.
KVC Behavioral Heath Care, Inc. (KVC) is a private, not-for-profit
organization providing medical and behavioral healthcare, social
services, and education to children
and families. FUJIFILM Sericol U.S.A.,
Inc. meets a portion of KVC’s printing
needs with the digital printing equipment in its Inkjet Solution Center byprinting for KVC during customer
demonstrations of the equipment.

Participating in Dartmouth Medical School’s
The Prouty Race
FUJIFILM Dimatix, Inc.
Company employees of FUJIFILM Dimatix, Inc. participated in
The Prouty Race to help raise money for cancer research. In 2008,
more than 4,000 people participated in the bicycle and walk race
and about two million dollars were raised. The Prouty Race began in 1982 when four nurses rode 100 miles through the White
Mountains of New Hampshire to honor Audrey Prouty, one of theirpatients who bravely fought against cancer. Since then, the event
has raised more than eight million dollars for cancer research,education, and clinical trails.

FUJIFILM Holdings Corporation Sustainability Report 200939

Data and Information
This section contains basic information on the Fujifilm Group’s
CSR activities and quantitative information on its personnel
and labor affairs and environmental performance.
Self-Evaluation of the Fujifilm Group CSR Activities… …… 42
Communication with Stakeholders/Labor Environment and Social Benefit Accounting………… 44
Personnel and Labor (Fujifilm)… ………………………… 45
Personnel and Labor (Fuji Xerox)… ……………………… 46
Communication with Customers… ……………………… 47
Fujifilm Group Green Policy… …………………………… 48
Environmental Burdens of the Fujifilm Group……………… 50
Environmental Aspects…………………………………… 52
Environmental Accounting… …………………………… 55
Third-Party Review Target Sites… ……………………… 56
Internal and External Communication… ………………… 58
Domestic and International Appraisals… ………………… 59

About the illustrations on the section title
pages of the report:
With the cooperation of the National Archives ofJapan, we published illustrations of medicinal plants
included in Shobutsu Ruisan and Shobutsu Ruisan
Zuyoku on the section title pages of this report.
We are now enjoying rich lives thanks to the existenceof a range of living creatures, including medicinal
plants from older Japan as introduced by theillustrations.

40

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Holdings Corporation Sustainability Report 200941

Data and Information

Self Evaluation of the Medium-Term CSR Plan (for Fiscal 2007 to 2008)

Self-Evaluation of the Fujifilm Group CSR Activities (Fiscal 2008)

The following table shows our self evaluation of the progress made over the past two years in the implementation of themedium-term CSR plan (for fiscal 2007 to 2008).

In fostering its CSR activities, the Fujifilm Group has been examining CSR-related tasks from both company andstakeholder perspectives, setting priorities, and implementing specific measures.

Self-evaluation ranking

Priority Area

Preparing for the formulation of the next
medium-term CSR plan▶

The Fujifilm Group’s CSR promotion system
FUJIFILM Holdings Corporation

In fiscal 2009, we will make preparations for the formulation of the next medium-term CSR plan (for fiscal 2010
to 2012) by reviewing the materiality of each of our CSR
activities based on the self-evaluation results for the past
two years and stakeholders’ needs, thereby further promoting and improving our CSR activities as a whole.

CSR Committee
Regarding CSR issues of the Group:•D eliberates and decides basic policies•D eliberates and decides priority tasks andmeasures for them
Chairman: President of FUJIFILM Holdings

CSR promotion system
The Fujifilm Group is promoting its CSR activities led by
the CSR Committee of FUJIFILM Holdings, as shown in
the figure on the right. Under this CSR promotion system,
each Group company is trying to enhance its CSR activities by formulating and implementing a plan to fulfill its
social responsibilities through business operations. In addition, they are ensuring compliance, promoting risk management, fostering communication with stakeholders, andcollaborating with the secretariat of the CSR Committee of
FUJIFILM Holdings regarding CSR measures.

Secretariat of the
CSR Committee

FUJIFILM
Corporation

Fuji Xerox
Co., Ltd.

FUJIFILM
Business
ExpertCorporation

ToyamaChemicalCo., Ltd.

CSR departments of
the operating companies
To fulfill CSR:
• Formulates and implements CSR action plans• Ensure compliance and implement risk
management• Foster communication with stakeholders• Report CSR activities to FUJIFILM Holding’s CSR
Committee

CSR Group, General
Affairs Division,
FUJIFILM Holdings

1. Storonger Governance• Applies CSR governanceto all Group companies(implementation ofpolicies and strategies
decided by the CSR
Committee)

Step 1
Understanding stakeholders’ needs
Stakeholder perspective
Are the interests of stakeholders
understood?

Business
CSR
Difficulty of solution• Discloses information
to society andcommunicates withstakeholders

URL

Step 2
Identifying important issues

Are stakeholders’ views incorporated?

Step
3
Establishing KPIs

High

FUJIFILM Holdings Corporation Sustainability Report 2009

• Formulated the Approach to CSR in July 20, 2007.
• Constantly introduced the principles over the intranet, sustainability reports,
official website, and materials for external lectures and in-house education.

○(2) Enhancing PDCA management
for compliance and risk
management by integrating
management systems(expansion of the IMS)

FUJIFILM:• Expanded the IMS to include four companies in 2007 and another four in2008 (A total of 16 companies have obtained MS certification).
Fuji Xerox:• Integration of QEO management systems completed for four sites in 2007.

○(3) Enhancing internal control
systems• Conducted onsite surveys on CSR activities at six major Group companies
in China (May 10 to 18, 2008).

△• Formulated a three-year stakeholder dialogue promotion plan
(Sept 18, 2008).
• Dialogue meetings: Held four times in 2007 and six times in 2008.

○• Third-party evaluation of Group companies: five cases in fiscal 2007 andfour in fiscal 2008○(1) Compliance with REACH
Regulation• Completed preliminary registration of chemical materials (for existingchemical substances)• Conducted surveys targeting materials manufacturers and parts suppliers.
• Disclosed information at affiliates in Europe.

○(2) Enhancement of an integrated
system for chemical substancemanagement• Now integrating the current MSDS database with the chemical substancemanagement system.

△• R eduction of energy use and CO2 emissions per unit of production• F iscal 2007: Reduced as planned• F iscal 2008: Increased due to reduced production (Failing to(1) Fostering CO2 emission reduction
achieve the target)
Pages 26-28
activities
http://www.fujiﬁlmholdings.com/en/• Conducted awareness activities.
sustainability/qol/globalwarming/• Implemented a range of campaigns including “ICE Project” andindex.html“Light-down.”

Pages 8-19 and 42-59
URL

http://www.fujiﬁlmholdings.com/en/
sustainability/steps/
disclosure/index.html

Is the company maintaining
accountability by sustaining ongoing
dialogue with stakeholders?

Materiality: Middle

Information disclosureand dialogue

Biodiversity

Voluntary andindustrial criteria

Climate change

Objective evaluationof CSR activities

CSR-oriented
procurement

Human
resourcesdevelopment○(2) Effective internal use anddisclosure of qualitative andquantitative CSR information inbusiness results (technologies,
products, and services)• Tabulated data and information and improved their comparability byinserting a “Data and Information” section to the sustainability report(2007 and 2008).

○(1) Strengthened efforts as a global
corporation regarding diversity
and work safety○(2) Creation and implementationof a framework for CSR
procurement (collaboration withthe materials department)• Identified the procurement situation of the Group, including affiliates.
• Launched a committee comprising CSR-oriented procurement facilitators.

○(3) Formulating basic policies on
biodiversity conservation andsocial contribution activities• Established the Fujifilm Group Social Contribution Policy on April 2, 2008.
• Established the Fujifilm Group Guidelines for biodiversity on June 1, 2009.

○

Pages 22-25, 29-39, 44-46
URL

Occupational safety
and health

Human rights andemployment

Materiality: Low

Materiality: High
Influence on the Fujifilm Group

High

○

FUJIFILM:• Implemented measures to diversify the role of female employees and theirworking styles (F-POWER training, increase in the ratio of female managers,
and a childcare support system).
• Introduced measures for mental health and reviewed the entire
occupational health and safety system (for early detection of mental
problems, better responses, and assistance in a smooth return to work).
Fuji Xerox:• Enhanced measures so that a range of human resources can work anddisplay their abilities with high motivation (Revision of the childcare system
in April 2008 and awareness raising among managers).
• Enhanced education on occupational accidents, health and safety, andhealth promotion.

5. Responses to New Trends

Quality and safety

Enhancement ofinternal control○(1) Improvement of Sustainability
Report and active PR on CSR
activities• Revised the rules on PL in 2007, built a prompt reporting system(3) Promotion of internal systems
by digitizing PL information, and established a new PL information
for rapidly collecting information
communication system for nights and holidays.
on product liability, accidents• Expanded the scope of the PL database and raised awareness through PL
and exporting issues
education in 2008.

Materiality: HighSocial and culturalcontribution△• Won awards for the sustainability report.
• 2 007: Prize for excellence from Toyo Keizai, Inc.
• 2 008: Three prizes (one each from the Ministry of Environment and
NSC , Toyo Keizai, and the Industrial Advertising Association Japan)• Disseminated CSR information within the company.
• P osted CSR information on the intranet: 29 times (in 2007 and2008).
• Used the sustainability report as a sales promotion tool.

Materiality of priority CSR issues

Low

42

Step 4ComplianceLow(1) Dissemination of the Fujifilm
Group’s Approach to CSR
throughout the group inside andoutside Japan

4. Improved Information Disclosure

Improvements to CSR activities

Social expectations
and request
External evaluation

The Fujifilm Group decides the materiality of its priority
CSR issues based on the following two criteria: (1) influence on the Fujifilm Group, and (2) external evaluation of
the Group’s measures, and incorporates the decisions into
its medium-term CSR plan. The figure on the right shows
the materiality of the priority issues, including climatechange, CSR-oriented procurement, and biodiversity.

http://www.fujiﬁlmholdings.com/en/
sustainability/steps/
regulation/index.html(KPI: Key Performance Indicator)▶

Identifying materiality

Increasing corporate value
Social contribution through our main business
Sustainability of society

Are reports on performance being madeto stakeholders?

Self
Evaluation

3. Stronger Measures to Prevent
Global Warming• Audit of all Fujifilm
Group’s CSR activities

What perspective is adopted to make
improvements?

Long-term/short-term
Ongoing
Utilization of measurement, analysis, and resultsin management

Achievement in Fiscal 2007 and 2008

Pages 29 and 52-53

Medium-term CSR plan

Risk hedging
Social contribution
Creation of opportunities

What issues are identified?

2. Compliance with Environmental
Laws and Regulations

URL

What perspective is adopted to establish
KPIs?

http://www.fujiﬁlmholdings.com/en/
sustainability/steps/
governance/index.html

Key Issue(4) Improved stakeholder dialogue
and application of 3rd-party
evaluation to group companies• Supports CSR activities
conducted by theoperating companies(Collects and analyzes
information)

We continue to follow the steps set out below. We are examining CSR tasks from both company and stakeholder perspectives, setting priority issues, and implementing specific measures to improve our CSR activities.

What perspective is adopted tounderstand the needs?

URL• Implements the measures
decided for priority tasks
by the CSR Committee
and manage the progress

Steps for promoting CSR activities

Company perspectiveP ages 2-3, 24, 44, 54, 56-68,
and 60-61○: Results achieved. △: Close to achieving results. ×: Further effort needed.

http://www.fujiﬁlmholdings.com/en/
sustainability/steps/trend/index.html

FUJIFILM Holdings Corporation Sustainability Report 200943

Data and Information

Communication with Stakeholders/Labor Environment and Social Benefit Accounting

Personnnel and Labor (Fujifilm)

Communication with stakeholders▶

Employees
Employees play a central role in the promotion of Fujifilm’s CSR activities.
Methods for sustaining dialogue: Consulting centers of the Personnel Department andpersonnel interviews; Compliance and Sexual Harassment Helpline; Labor union and regularcompany meetings; Stakeholder Dialogue; Awareness surveys related to making work moresatisfying

Suppliers
Our suppliers are important partners who assist us in continuing to offer
products that reflect proper regard for safety and the natural environment.
Methods for sustaining dialogue: Procurement Division (For responding to inquiries);
FUJIFILM Business Expert (For responding to inquiries); Ecology and Quality Management
Division (For responding to inquiries); Information meetings for suppliers (green procurement, management of chemical content); Periodic discussion meetings with our suppliers;
Operation of a materials procurement website

Community (Regional societies)
We believe that symbiosis with the community and the preservation of thenatural environment are key elements of our CSR as a corporation, especially at those places of business for production operation. We, therefore,
promote communication with the community.
Methods for sustaining dialogue: Consulting centers at each of our factories and offices (Forresponding to inquiries); Meeting related to environmental policy; Factory visits; Volunteer
activities in the local community; Lectures and information meetings for community members; Periodic discussions with local governments (municipal governments and mayors,
leaders of local government organizations, and others)

Shareholders/Investors
We are constantly aware of the need to promote a proper understandingof the Company’s value, and work to provide timely disclosure of investor
relations (IR) information in Japan and overseas.
Methods for sustaining dialogue: IR Office (For responding to inquiries); Information meetings for investors and visits with investors; Shareholder meetings; IR information section on
the company website

Transaction partners
As we propose new creations worthy of merit, our transaction partners arevital, and we work with them and support them in the development of new
products.
Methods for sustaining dialogue: Sales companies and marketing/sales divisions (For responding to inquiries); Periodic discussions with our transaction partners; Seeking advice inthe creation of new products and materials and participating in joint development activities;
Participation in exhibitions, events, and academic meetings

NGOs, NPOs

Labor environment and social benefit
accounting
The expenses required for activities to improve the labor environment andthe amount spent for social contributions are calculated and classified bystakeholder group. For employees, the Group emphasized providing training and developing a workplace in which they can work comfortably byfocusing on safety (barrier-free and accessible), benefits packages (suchas upgrading cafeteria facilities), and human resources development.
Expenses related to contributions to culture and the arts include thoseincurred for management of FUJIFILM SQUARE, the company’s center forphotography culture and for organizing photo contests. Cultural and social
contributions in the international society included assistance to victims ofthe 2008 Sichuan Earthquake in China, donation of medical X-ray film to
the Chinese Red Cross and support of the Tokyo International Film Festival(held in October 2008).

*Eight company was newly added in fiscal 2008.

Objectives of labor environment and social benefit accounting
These accounts are prepared to allow the Fujifilm Group to keep up with
its activities for improving the working environment of its employees andthe amounts spent for social contributions by preparing data on these activities from an economic perspective.
Accounting method
The expenditures (including investments) for the year have been added up
to arrive at the figures shown. These figures do not include depreciation.
Figures for personnel training and social contributions may overlap with
figures in the Environmental Account as well.

Breakdown of labor environment andsocial benefit accounting▶

Stakeholder

Employees

Fiscal 2007 Fiscal 2008

Health and safety

1,462

1,865

Personnel training

2,237

2,297

Protect diversity

180

148

Develop a workplace in which
employees can work comfortably

2,012

2,304

652

570

Methods for sustaining dialogue: Customers Communication Center (For responding toinquiries); FUJIFILM SQUARE (Showroom); Technical Support Centers; Service Centers; Usability evaluations, advice on production development, preparation of user reports, and otheractivities; CS survey, VOC, Photo contests, photo exhibitions, photography classes; Events,
exhibitions and seminars

Futuregenerations

Education for future generations

10

21

Communities(local society andHarmony with the local community

157

158

government)

Promote culture and the arts insociety (in Japan)

1,276

1,386

International
community

Consideration for the international
community and international
cultures51

63

NGOs and NPOs

Cooperation with NGOs and NPOs

1010

Suppliers

Consideration for products

Methods for sustaining dialogue: Providing instructors to conduct school courses and participating in events held in schools; Sponsoring factory visits as part of extracurricular andother activities; Working with NGOs in environmental education activities

Total

Industrial associations, government organizations and business
partners▶

FUJIFILM Holdings Corporation Sustainability Report 2009

Average lengthof employment(Years)Average numberof dependents

Utilization of
paid leave*

Turnover
rate*

42.2

Male: 18.6
Female: 20.2

1.4

74%

3.8%

*D
 ata on utilization of paid leave is calculated based on data for the period between October 1,
2007 and September 30, 2008.
* Turnover rate: Numerator: Attrition + Retirement + Transfer + New Start for Senior Employees
program (excluding voluntary retirement due to structural reform)
Denominator: Annual average number of employees at Fujifilm (non-consolidated)

33

50

8,080

8,872

Volunteer activities in on-the-job hours

Hours spent on volunteer activities
Volunteer cost*

Recruitment▶New graduate recruitment(Fiscal 2009)*

200<Technical positions>Male 129, Female 15<Administrative positions>Male 37, Female 9Mid-career recruitment*

110

Male: 81, Female: 29* As the number of new graduated recruited for the fiscal year is confirmed at the beginning ofApril, the number in the chart above represents new graduate recruitment at the beginning of April
2009.
*N umber of mid-career recruitments represents those from April 2008 to March 2009.

▶

Employment
Fiscal 2006

Fiscal 2007

Fiscal 2008

1.77%

1.89%

1.87%

Employment of persons
with disabilities
Re-employment*

41

38

40

*Re-employment means employees who were re-employed after their retirement.

Ensure appropriate customer
response and safety

Methods for sustaining dialogue: Participation in the creation of industry guidelines;
Statement of public comments through industrial associations; Pink Ribbon Campaign, joint
research with hospitals and universities, and establishment of sponsored lectures

44

Goal

Customers

We are actively communicating and cooperating with industry groups torespond to laws and ordinances such as the RoHS Directive and REACH
Regulation.

Average age(¥ million)

Cost totals(¥ million)

Fiscal 2007

Fiscal 2008

3,814 hours

3,555 hours

12

22*Calculated based on the hours spent on volunteer activities, such as area clean-up, in on-the-job
hours, the salary equivalent to that of those hours, and cost of the activities.

▶

Number of employees taking leaves of absence*
Fiscal 2006

Fiscal 2007

Fiscal 2008

Leave of absence for nursing care

1

0

6

Leave of absence for childcare

32

44

32

Leave of absence for volunteer work

0

0

0

Union members

Average age ofunion members

6,538

78%*

40.7

Revisions to systems conducted according to agreements
between the labor union and the company
As of March 31, 2009

▶

Fiscal year

Item

Fiscal 2006

• Revisions to re-employment systems• Clarification of transfer and external assignment regulations• Revisions to travel expense regulations

Fiscal 2007

• Revisions to the support system for encouraging lifestyles
conductive to both work and family life
• Revisions to policy on providing condolence money

Fiscal 2008

• Revisions to the support system for encouraging lifestyles
conductive to both work and family life

Respect for human rights and elimination of discrimination▶

The Fujifilm Group respects basic human rights and does not improperly
violate the human rights of its employees. We do not discriminate on thebasis of gender, age, nationality, ethnic origin, beliefs, religion, social position, physical condition, or other characteristics and respect the privacyof our employees. To prevent sexual harassment, we have continuously
implemented activities to raise awareness and disseminate information
within the company, including the revision and distribution of sexual harassment prevention guidelines based on the revised Equal Employment
Opportunity Law, that took effect in 2007, to all employees of Fujifilm andits affiliates. We also defined the prohibition of power harassment in ourcompany regulations.
In addition, we have provided a telephone consultation service (thecompliance and sexual harassment helpline) where arrangements havebeen made for external specialized counselors to receive requests for
consultation from employees. While respecting the privacy of individuals
receiving consultation, we work toward the resolution of these issues.
Other related activities include periodic training sessions for personnel inmanagerial positions in Fujifilm and its affiliates on the subjects of respectfor human rights and the elimination of discrimination.

Systems for work-life balance▶• All of these systems provide for more generous leave than is required bylaw.
• Stock Leave is a system enabling employees to accumulate unused
leave time up to 60 days. Accumulated leave days may be used for thetreatment of personal health problems, rehabilitation, childcare, nursing
care and volunteer activities.

Givingbirth,
Childcare

1. Systems catering for pre- and post-birth requirements
2. Leave of absence for childcare
3. Use of stock leave for childcare
4. Systems for employment while raising children
5. Leave of absence for taking care of sick children
6. Shortened working hours
7. Use of stock leave for fertility treatment
8. Leave of absence for fertility treatment
9. Exemption from extended working hours and working on holidays

Nursingcare

1. Leave of absence for caring for a family member
2. Use of stock leave for caring for a family member
3. Systems for employment while caring for a family member

Other

1. Leave of absence for volunteer work/Use of stock leave forvolunteer work
2. Use of stock leave for self-development
3. Use of long-service holidays
4. Flextime working hours
5. Discretionary labor system
6. Leaving offices on time (one day a week)* The number of employees who began a leave of absence during the relevant fiscal year.

▶

Labor accident ratio and labor accident severity
Fiscal 2006

Fiscal 2007

Fiscal 2008

Labor Accident Ratio * 1

0.22

0.09

0.00

Labor Accident Severity * 2

0.03

0.02

0.00

Number of labor accident victims
× 1,000,000
Gross number of hours worked
Number of workdays lost
*2 Labor Accident Severity =× 1,000
Gross number of hours worked*1 Labor Accident Ratio =As of March 31, 2009

Proportion ofunion membership

As of March 31, 2009

Basic items

Reflecting the opinions and requests of customers in our products, services, and corporate activities is one of the most important issues for amanufacturing company.

We believe that one of our most vital social responsibilities is to conduct
educational activities for future generations who will be responsible for the
future. We, therefore, are placing special emphasis on educational support
activities.

Status of regular employees

Composition of labor union membership▶* Ratio to the number of regular employees (8,337)<Breakdown>
Temporary employees: 521, Part-timers: 23
Employees re-employed after retirement: 86
Other (Contract employees, etc.): 93

723

▶

Range of information sources
The 69 domestic companies in the Fujifilm Group* (FUJIFILM Holdings,
Fujifilm and 19 affiliates, Fuji Xerox and 46 affiliates, and Toyama
Chemical)

As of March 31, 2009

<Breakdown>
General employees: 6,680(Male: 5,332, Female: 1,348)
Managerial personnel: 1,657(Male: 1,639, Female: 18)

8,337

Non-regular
employees

Fiscal year 2008 (April 1, 2008 to March 31, 2009)

Customers

Future generations

Regularemployees

Period covered

We provide continuing support for NGOs and NPOs that engage in educational and enlightenment activities related to the natural environment.
Methods for sustaining dialogue: Corporate General Administration Division (For responding to inquiries); CSR Division (For responding to inquiries); Secretariat of the Public Trust
Fujifilm Green Fund; Stakeholder Dialogue

Composition of the Fujifilm workforce

FUJIFILM Holdings Corporation Sustainability Report 200945

Data and Information

Personnnel and Labor (Fuji Xerox)
Composition of the Fuji Xerox workforce▶Regularemployees<Breakdown>
General employees: 8,338(Male: 7,028, Female: 1,310)
Managerial personnel: 2,570(Male: 2,517, Female: 53)
Executive officers, contract employees,
secondment employees: 288

11,196

Non-regular
employees

As of March 31, 2009

Status of regular employees▶

As of March 31, 2009

Average lengthof employment(Years)Average numberof dependents

Utilization of
paid leave

Turnover
rate*

44.2

Male: 20.0
Female: 14.8

1.37

64.1%

4.50%

* Turnover rate: Numerator: Attrition + Fixed-age retirement + Transfer + New Start for Senior
Employees program (excluding employees transferred to sales companies based on
new sales strategies in October 2007).
Denominator: Annual average number of employees at Fuji Xerox (non-consolidated)+ Average number of seconded employees.

Recruitment▶New graduate recruitment(Fiscal 2009)*

236<Technical positions>Male 144, Female 23<Administrative positions>Male 29, Female 40

Mid-career recruitment*

24

Male: 22, Female: 2* As the number of new graduate recruited for the fiscal year is confirmed at the beginning ofApril, the number in the chart above represents new graduate recruitment at the beginning ofApril 2009. Also the total includes 10 employees (7 males, 3 females) who are graduates of highschool, college of technology or specialized training college.

Employment

As of March 31, 2009

Fiscal 2006

Fiscal 2007

Fiscal 2008

Employment of persons
with disabilities

1.76%

1.96%

1.88%

Re-employment

122*

246*

352

Union members

Proportion ofunion membership

Average age ofunion members

8,275

73.90%*

42.0

Number of employees taking leaves of absence*
Fiscal 2006

Fiscal 2007

Leave of absence for nursing care

2

5

5

Leave of absence for childcare

49

49

54

Fiscal 2008

Leave of absence for volunteer work

0

1

0

* Number of employees who took newly each fiscal year. 50 female employees and 9 males forfiscal 2008.
▶

Revisions to systems conducted according to agreements
between the labor union and the company
As of March 31, 2009
Fiscal year

Fiscal 2006

Fiscal 2007

Fiscal 2008

Labor Accident Ratio * 1

0.49

0.18

0.23

Labor Accident Severity * 2

0.00

0.00

0.00

Number of labor accident victims
× 1,000,000
Gross number of hours worked
Number of workdays lost
*2 Labor Accident Severity =× 1,000
Gross number of hours worked

46

FUJIFILM Holdings Corporation Sustainability Report 2009

ISO 10002 (International Standard for Complaints Handling Management Systems)• Implementation of transfer system• Revision to secondment system

Fiscal 2006

• Revisions to human resource systems• Implementation of SLP*

Fiscal 2007

• Implementation of comprehensive secondment system

Fiscal 2008

• Revisions to travel expense regulations

Consultation facility (only B to C)

Consideration

Reflection ofcustomers’ opinion

The Customers Communication Center organizes informationsuch as comments and inquiries from customers into a database

Top management

Improvements to
products and services

Customers’
opinions
Interactive Communication

30 personnel
Reports
Call Center for the Healthcare Laboratory About 20 personnel
About 60 personnel
Technical Support Center
7 service centers 120 personnel
Service Stationin Japan/about
Customers Communication Center

Requests

Item

Fiscal 2005

Proposals

Letters, telephone calls,
e-mails, company visits
and in retail outlets

Remarks

Number of customer inquiries:
About 380,000 inquiries a year

About

Domestic marketing divisions/Domestic sales companies

Division heads
Consideration byrelated divisions
Marketing andsales
Design
R&D

Feedback

Adoption of
new products andnew services
Back to“Customers’ Opinions”*Second Life Program

System for responding to customers (Fuji Xerox and its domestic affiliates)▶Respect for human rights and elimination of discrimination▶

Under the ALL-FX Code of Conduct instituted in 2007, rules of compliance
have been established on respect for human rights, a ban on discrimination, prohibition of acts of harassment, protection of privacy and otherprovisions based on “respect for basic human rights,” covering FujiFilm’s
affiliates and sales companies. In 2008, training programs for new employees, newly appointed managers, etc., presentation and communicationof the significance and other information on the 60th anniversary of the
Universal Declaration of Human Rights, solicitation of entries for the Human Rights Awareness Slogan contest, and distribution of Ashita e (Towards
Tomorrow), the corporate newsletter on human rights, to the heads andgeneral managers of various business units.
The company is also a member of the Industrial Federation for Human
Rights, Tokyo, and has been involved in corporate chair-level exchanges
of information and in awareness promotion activities. In 2004, Fuji Xerox
has served as chair for the Federation with a membership of 122 businesscorporations, as well as in the posts of managing director and publicity
committee chair.

Systems for work-life balance▶• All of these systems provide for more generous leave than is required bylaw.

Givingbirth,
Childcare

1. Leave of absence for childcare
2. Reemployment system for employees who left company forchildcare
3. Accumulated unused paid leave for family health care(Accumulated paid leave*)
4. Shortened working hours for childcare (until third grade ofelementary school)
5. Exemption from overtime work (in principle) (until third grade ofelementary school)
6. Limited late-night work (until sixth grade of elementary school)
7. Special leave (5 days for subsequent babies)

Nursingcare

1. Leave of absence for caring for a family member
2. Shortened working hours for caring for a family member
3. One-day nursing care leave
4. Accumulated unused paid leave for caring for a family member

Other

1. Flextime working hours
2. Refresh holidays
3. Social Service system
4. Accumulated unused paid leave for volunteer activities
5. Leave of absence for education
6. Senior theme leave
7. Flexible work schedules
8. Double job program

Labor accident ratio and labor accident severity*1 Labor Accident Ratio =System for responding to customers (Fujifilm and its domestic affiliates)▶▶* Revised on the next day of the end of fiscal 2006 and 2007.

▶

As of March 31, 2009

Inquiries

Average age▶

Composition of labor union membership▶* Ratio to the number of regular employees (11,196)<Breakdown>
Temporary employees: 294, Part-timers: 234
Employees re-employed after retirement: 358
Other (Contract employees, etc.): 10

896

Communication with Customers* Accumulated paid leave: A system enabling employees to accumulate unused leave up to 60 days.
Accumulated leave may be used for health care, childcare, nursing careand volunteer activities.

Customers

Phone/e-mailMail /e-mailInternal research division/
research films

Person in charge(sales/CE/SE)

GeneralMaintenance

DeliveryBilling

CS surveys

Various market
researchers

VOC

Customer
Information
Center (generalcontact)

TelephoneCenter(machinemaintenance)

Customer
Service Center(consumables)

Customer
Administration
Center (invoices,
payment, etc.)

1. Comparison tocompetitors’ CS
surveys
2. User CS surveys

Macroeconomic
market trend surveys

VOC (Voice of Customer)

About 33,000
inquiries

About 3 million
inquiries

About 4.29
million inquiriesー

About 32,000
inquiriesー

ExampleUsability introduced with carefulattention to observations and ideas
coming from field personnel
Founded on FUJIFILM’s conviction that usability design means “usewithout hesitation” and “use with enjoyment” for actual users, the idea isbeing applied actively not only to its consumer products, represented bydigital cameras, but also to BtoB products such as medical instruments
and systems.
The digital x-ray mammography unit named AMULET introduced inlate 2008 is an example of the application of usability design. In development, Design Center personnel paid visits to hospitals, in cooperation withrelated business divisions, in order to assess issues that radiologists andpatients find inconvenient or troublesome through hearings. As a result of

1 Observation

About 573,000
inquiries

the findings, an armrest wasdeveloped to relieve patientsfrom the pain of the examination and to help them relax.
In addition, a vertical screen
was introduced to show thefour images required for
examination taken from top,bottom, left and right in asingle screen, contributing to
Katsumi Hirabayashi (left) and Yasuyo Nenoki (right)
usability for both the patient
Fujifilm Design Centerand the instrument operator.
It has been evaluated highly by personnel in the medical fields.
FUJIFILM plans to explore further possibilities for development, with attention to observations and ideas that come from actual users in medical
diagnosis and treatment.

2 Hypothesis

First-hand experience
to examine comfort in
actual use

Comprehensive systemfor collecting informationfrom customers

3 Verification

Study equipmentlayout space with aminiature mockup

The shape of the armrest for mammography
is being verified, paying close attention tothe opinions of women
radiologists.

FUJIFILM Holdings Corporation Sustainability Report 200947

Data and Information

Fujifilm Group Green Policy
Aiming for high environmental quality as a Group (Eco-Efficiency)2010 target

2.0

The Fujifilm Group Green Policy was issued in April 2002, and it has been applied acrosstheguideline
entire Group as the Group’s
Scheduled target
Medium-term Environmental Policy in a three-stage structure—Basic Policy, Action Guidelines, and Nine Priority2.0Targets.
From fiscal 2009 onward, we will continue to pursue even higher environmental quality based on the Fujifilm Group Green
Policy as a united effort.
(Eco-Efficiency)(Eco-Efficiency)
1.5
2010 target
2.0
1.5

1.41

1.42

1.44

1.44

A. Greenhouse Gas Emissions (Consolidated)

1.0
1.5
2000

1.44 1.44
1.42 2006 2007 20082004
1.41 2005
1.40 2010 (Fiscal year)❶ We will promote environmental burden reduction and product safetyassurance with the following three items in mind:(1) Our efforts are pursued throughout all corporate activities.
(2) Our efforts are pursued throughout the entire product life cycle.
(3) We give overall consideration to economic and social
implications.
❷ We will improve our management of chemical substances and thechemical content of products to reduce environmental risks.
❸ We will comply with legal regulations as well as Fujifilm Group regulations, standards, and requirements that are individually agreed on.

2004 2005 2006 2007 2008 2010 (Fiscal year)

Fujifilm Priority Targets

2.0
1.0

1.5
0.5
1.0

1.5
0.51.0
1.0

1.5
2000

2000

1.44 1.44
1.42 2006 2007 20082004
1.41 2005
1.40 2010 (Fiscal year)

1.41

1.42

1.44

2004 2005 2006 2007 2008 2010 (Fiscal year)

Scheduled target
guideline

Specific Activities

2.0
2000

0.5
2.0
Scheduled(Revised April2009) target
guideline
0.0
1.5
1.5

❷ Promoting measures and technological development that help reduce CO2 emissions at various stages,

including raw material procurement, distribution, and disposal

0.0❸ Enhancing the deployment of activities to educate employees and their families on reducing CO2❶ Thorough adherence to the three R’s (reduce, reuse, recycle) in the design of new and improved products❷ Identifying major factors generating environmental burden in product life cycles and reducing such load

2004 2005 2006 2007 2008 2010 (Fiscal year)

2004
2004
2005
2005
2006
2006
2007
2007
2008
2008
2010
2010
(Fiscal(Fiscal
year)
year)

(Eco-Efficiency)(Eco-Efficiency)
3.52.02.88

1.0
0.01.5

1.5

3.60
1.14

1.48

2010 target

3.0

2.5

2.19

(Eco-Efficiency)(Eco-Efficiency)
2.5
3.5
2.02.01.5
Scheduled target
guideline

1.5

2004 2005 2006 2007 2008 2010 (Fiscal year)

2004 2005 2006 2007 2008 2010 (Fiscal year)

1.43

Scheduled target guideline

2.0
3.5
3.0
2010 target

2010 target
2010 target

1.5
3.0

2.5

2.97
2.881.28
1.26
1.21
2.53

1.29
2.68

2010 target

2.19

1.0
2.51.01.0

2.01.52000
2000

1.432008
2004
2005
2006
2007
2004
2005
2006
2007
2008
2010
(Fiscalyear)
2010(Fiscal
year)

2004
2004
2005
2005
2006
2006
2007
2007
2008
2008
2010
(Fiscalyear)
2010(Fiscal
year)
1.38
1.31

2004 2005 2006 2007 2008 2010 (Fiscal year)

2000
2000

0.00.0E. Waste Generation (Consolidated)

0.0(Eco-Efficiency)
2.0(Eco-Efficiency)(Eco-Efficiency)
2.02.2

2010 target

2004
2004
2005
2005
2006
2006
2007
2007
2008
2008
2010
(Fiscalyear)
2010(Fiscalyear)

2010
target2.20

1.74

2010 target
1.43

Scheduled target guideline
1.26

1.28

1.29

2000
2000

0.0
▶

2004
2005
2006
2007
2008
2004
2005
2006
2007
2008
2010
(Fiscalyear)
2010(Fiscal
year)

0.5

1.21

1.43 2008
2004 2005 2006 20072010 (Fiscal year)

2000

2004 2005 2006 2007 2008 2010 (Fiscal year)

0.00.0Fuji Xerox Priority Targets (Environmental Medium-Termand 2009 Targets)Management
Items

Controlling Global Warming
Medium-Term Targets
2009 Targets(2011; 2010 for some figures)

1.5
0.51.0
1.0

1.5
2000
2000

1.78

1.432007
2004
2004
2005
2005
2006
2006
2007
2008
2008
2010
(Fiscalyear)
2010(Fiscalyear)

Action on CO2 reduction target
for the four electrical/electronic
industries: 35% reduction in
CO2 intensity from 2008 to
2012, which is the JBMIA target(compared with 1990)

Absolute CO2 emissions:
129 kt-CO2(older conversion
coefficient);
124 kt-CO2 (newconversion coefficient)

Absolute CO2 emissions: CO2
emission level for 12 production/
development facilities to decrease
to the 2005 level by 2010(136 kt-CO2 in older conversion
coefficient and 132 kt-CO2 in newconversion coefficient)

Absolute CO2 emissions:
2% reduction over 2007

Absolute CO2 emissions: 1%
reduction from domestic andoverseas offices by 2011
(compared with 2007)

CO2 emission control andproduct shipping: 277 kt

CO2 emission control and productshipping: 374 kt-CO2(within 44 kt-CO2 for aircraft &330 kt-CO2 for others)

HardwareWider sales of energyconserving products

Wider sales of energy-conserving
products

Services

Integration of service
solution effects aimed at a
carbon balance(1) W ider sales of environmentconscious service solutions(2) C ontinued integration of CO2
emission control effect into
carbon balance

Offices(2011; 2010 for some figures)

Reduction in
consumption of new
resources through parts
reuse: 4,000 tons
Recycling rate forrecovered parts: 99.9%
in Japan; 99.5% in AsiaPacific; 96.5% in China

Reduction in consumption of
new resources through parts
reuse: 4,600 tons
Recycling rate for recovered
parts: Maintenance of morethan 99.9% for Japan; stable
maintenance of 99.5% level
for Asia-Pacific; study how toachieve more than 97% andimprovement measures for
China

Active use ofenvironment-conscious
raw materials: 34% usedpaper recycling rate;
19% sales ratio of FSC
certified paper

Increased use of used paper:
Used paper recycling rate of
40% of total sales volume
Increase in FSC certified
products: ratio of certified
products 23% of total sales
volumeProduction
facilities

Decrease in water
consumption: Plan
development for 20%
reduction from 2005 levelin 2009

Decrease in water
consumption: 25% reduction(compared with 2005)

OfficesEstablishment of zero
emission issues andimprovement schedule;
definition, expansion andimplementation of zero
emission boundary

Achievement of zero emissions
by the sales headquarters,
affiliates & overseas sales
companies (2010)

Paper

Development of a
Reduction in new resource
recycling-based
consumption by 12% (based
packaging system:on 2005 level)
Reduction in new
resource consumption by
8% (based on 2005 level)

1.29

2004
2004
2005
2005
2006
2006
2007
2007
2008
2008
2010
(Fiscalyear)
2010(Fiscal
year)

0.0

2.0
(Eco-Efficiency)
1.5
2.2
1.5
1.5
2.5
2.02.0
1.0

Scheduled ta
guideline

1.0
2.0
1.5
0.51.00.5
2000
1.5
1.5 Scheduled ta
1.0
0.00.01.0
0.51.00.5

2000

0.00.0

Reduction in Environmental Risks from Chemical Substances
Management
Medium-Term Targets
2009 Targets(2011; 2010 for some figures)
Items

Facilities & factories

Action on CO2 reduction
target for the fourelectrical/electronic
industries: 35% reduction
in CO2 intensity from 2008
to 2012, which is the
JBMIA target (comparedwith 1990)

Preservation of Natural Resources
Medium-Term Targets
2009 Targets

2000
2000

Products

Development&
Manufacturing

3R * 1

Distribution

CO2 emission reduction throughparts reuse: 33.5 kt-CO2

Facilities & factories

CO2 emission reductions
through parts reuse:
30 kt-CO2

Products

Conservationof resources

Management
Items

2010 target

1.26

1.74

1.5
2000

(Eco-Efficiency)
2.2

2.5
2.02.01.78(Eco-Efficiency)(Eco-Efficiency)
1.5
2010
target2.20
2.0
1.52.22.111.43
Scheduled target guideline
1.5
Scheduled target
2.02.0
guideline
1.29
1.28
1.92
1.0

1.21

1.01.52.51.00.5

20002010 target

1.92

3.0

2.0
3.52.01.0
1.5
3.0

0.51.01

Scheduled target guideline

2.02.0(Eco-Efficiency)
1.5
2.5
2.0
1.5

Scheduled ta
guideline

0.0 0

F. Water Consumption (Consolidated)
2.11

Scheduled ta
guideline

24
1.5
0.51.0
2.01
2000
3
1.0
0.01.50
2

1.14

1.5
0.5
0.5
Scheduled target
2.0
2.0
guideline
1.29
1.28 decline1.29
1.28 2008, resulting
1.28items.
targetAffectedScheduledby the scaleof global economic
that surpassed expectations,in fiscal
in a drop in the year-on-year
eco-efficiency
rate1.26
for all
1.0total sales declined rapidly1.26
1.0
1.26
guideline
0.0
0.0
0.0
0.0
1.5
1.21
1.21
1.21
[Special
notes]
1.5
1.5*Greenhouse gas emission level: Activity is underway to reduce CO2 emissions, include the promotion of natural gas use, under the in-house global warming prevention project.
*Consumed natural resources: In-house aluminum recycling (PS to PS) activity is underway.
1.0
1.0
0.5
0.51.0*Wasteespecially in domestic factories.
1.01.0 generation: Conversion to valuable resources has been implemented1.0
1.0

0.5

2010 target

1.52

Scheduled target
guideline

Scheduled target guideline

2.53

3
2.0 5
1.0

0.51.01.0

3.52.0

2.97

4.6
2.0

1.31

2.68

Sales

FUJIFILM Holdings Corporation Sustainability Report 2009

1.31

Scheduled target guideline

Distribution

48

1.52.0
2000
2000

4(Eco-Efficiency)
1.5

4.42

3.17

2004 2005 2006 2007 2008 2010 (Fiscal year)
1.38

2000

2010 target

3.5
3.0

2010
target
4.60

1.14

0.0

products❶ Education and training related to the environment, quality, and safety

1.48

1.5
2000

1.52

Scheduled target
guideline

1.5
0.51.01.0

1.52

1.01.00.00.0D. Consumed Packing Materials (Fujifilm only)❷ Enhancing global governance to comply with product-related laws and regulations❸ Update current risk assessment systems

objectives
Enhance the current system of compliance with legal requirements and company objectives❷ Improving systems and processes to ensure proper management of wastes❸ Companies inside Japan: Maintaining "Zero Emissions" (Zero Waste Disposal) and improving quality ofresource recycling❹ Companies outside Japan: Sustained efforts to achieve "Zero Emissions" (Zero Waste Disposal)❶ Adherence to IMS and EMS and effective use of IMS and EMS❷ Expanding IMS adoption at production facilities❸ Enhancing product-safety risk management❶ Proactively disclosing information in various ways (e.g., sustainability reports, websites)❷ Appropriate consideration of outside views through dialogue with stakeholders

2.0
1.0

0.51.0
0.5

2000
2000

1.48

1.384.19
Scheduled target
guideline

1.5

1.51.50.51.0
0.5

2.0 5

3.17

1.31

1.14

Facilities & factories❶ Developing a structure (including the supply chain) for management of chemical substances contained in

1.48
1.44 1.44
1.422005
2004
2005
2006
2006
2007
2007
2008
1.412004
2010
2010(Fiscal(Fiscalyear)
year)
1.402008
1.38
1.31

emissions (ICE Project)<Efforts within the Global Warming Prevention Committee>

4.42

C. Atmospheric Emissions of VOCs (Consolidated)2010 target(Eco-Efficiency)(Eco-Efficiency)
1.5
2.04.6
1.5
2.0

1.14

1.52

1.51.5
2000
2000

Products(1) R isk management through management sys5. Enhancing thetems
infrastructure
for achieving (2) Information disclosure, provision of information,
environmental
communication
targets(3) E mployee education

1.48

1.52

2.02.01.01.01.31❶ Steadfastly maintaining a system of compliance with legal requirements and self-directed control

4. Environmental protection at production sites

2.0
1.5

2010 target

1.38guideline
Scheduled target

0.51.0
1.0

1.0
0.5

(Eco-Efficiency)
4.6

2010
target4.60

3.60

B. Consumed Natural Resources (Consolidated)(Eco-Efficiency)
1.5
1.5

1.44

1.0
0.0

1.0
2.5
1.0

A. Reducing waste through increased yields, reuse of loss portions, and conversion of loss portions into
valuables
B. Reducing consumed natural resources through promotion of recovery and reuse
C. Reducing VOC emissions from the filmmaking process
D. Reducing water volumes used through promotion of reuse; for example, coolant water
E. Sustained efforts to reduce the size of packaging and switch to packaging materials of lower
environmental burden* Eco-Efficiency (environmental efficiency) = revenue divided

3. Improving the chemical substance control

1.48

1.52

2010
2010
targettarget1.40
1.38
Scheduled
Scheduledtargettargetguideline
guideline

2.0
1.0

1.0efficiency improvements, transition to use of natural gas as 1.0❶ Promoting energy conservation,
fuel,2004 2005 2006 2007 2008 2010 (Fiscal year)
2000
2000
development of new technologies,etc.

* Six main sites in Japan: Kanagawa (Ashigara, Odawara),
Fujinomiya, Yoshida-Minami, FOM, FFQ

by environmental burden

1.44

0.0

1.5

Priority Targets

2. Efficient useof resources

1.44

Scheduled target guideline1.40❹ We will strengthen partnerships with our business partners, collabo(Eco-Efficiency)
rate in(Eco-Efficiency)
government and industrial activities, and actively participate
3.5
3.5
in community
activities.
2.97of the information regarding
2.97❺ We will3.0actively give full disclosure
3.5
3.0
2.88
2.88
our involvement in and accomplishment
2.68 of various environmental
2.68
2.53
2.53
3.0
activities
local communities,
2010 target
2.5 to all associated individuals, including
2.5
2.19 Group company employees, to facilitate
2.19
governments,
and Fujifilm(Eco-Efficiency)(Eco-Efficiency)
2.5
open communication.
3.5
3.5
2.0
2.0
awareness of every Fujifilm❻ We will heighten the environmental
2.0
2.97
2.97
3.5
2.88
2.88
Scheduledtarget employee
Scheduled target
Group 3.0
employeethrough
education, so that we can3.0fortify
2.68
2.68
guideline
guideline
1.5
1.5
1.5
our infrastructure to face the2.53challenges posedby environmental
2.53
3.0 is2010 target
2.5
2.5
sues in the future.
2.19
2.19
1.0
2.0
2000

(1) P romoting environmentally-conscious productdesign(2) D oubling Eco-Efficiency * in FY 2010 (vs.FY2000)
A. Waste Generation
B. Consumed Natural Resources
C. Atmospheric Emissions of Volatile Organic
Compounds (VOCs)
D. Water Consumption
E. Consumed Packaging Materials(Eco-Efficiency)(Eco-Efficiency)
1.5
2.02.0
1.5
1.5

0.5
1.0

1.0
2000

Action Guidelines

1. C ountermeasuresagainstglobalwarming

1.42(Eco-Efficiency)(Eco-Efficiency)
2.04.62.0On target (above scheduled target guideline)■

2010 target
1.41

2010 target

Eco-Efficiency: (Eco-Efficiency=Revenues/Valuefor Environmental Burden)
Scheduled
Scheduledtargettargetguideline
guideline
Scheduled target guideline
Scheduled target 4.19
guideline
effort required to meet target (below scheduled target
guideline) ●Target
2.02.02.0■Additional

Scheduled target guideline“Sustainable development” is the most important issue for our planet, the human race, and all business entities in the 21st century.
The Fujifilm Group companies around the world aim to stay at the forefront of efforts to attain this goal in terms of environmental, economic, and1.0
social0.0
aspects. We will strive for customer satisfaction as well as our contribution to “sustainable development” by achieving high “environmental quality” inproducts, services, and corporate activities.

[Six main production sites in Japan] *30% improvement in energy intensity in FY 2012(vs. FY1990)
40% improvement in CO2 emissions intensity in FY
2012 (vs. FY1990)[Other Group member companies]
Establishment of individual targets(Eco-Efficiency)
2.0

2010
2010
targettarget1.14

Basic Policy▶

▶
(Eco-Efficiency)(Eco-Efficiency)
2.02.02010 target

2.0
1.5

Scheduled target guideline1.40

Fujifilm Group Green Policy

Eco-Efficiency from Fiscal 2004 to Fiscal 2008

(Eco-Efficiency)
2.0

RoHS compliance:
Adoption of policy tocomply with EU/China
RoHS revision

RoHS compliance: Completionof compliance with China RoHS
Level 2 (CCC) directive (printers)
Completion of compliance withmodified EU RoHS productdirective

REACH compliance:
Database systemdesign started

REACH compliance: Chemical
substance registration problem
for formula components
resolved.
Establishment of research &control system for chemical
substances found in parts &components

VOC * 2 reduction(20 substances
designated byfour electrical/
electronic industry
organizations):
Measures adopted toachieve the mediumterm plan

VOC * 2 reduction(20 substances designated byfour electrical/electronic industry
organizations): 30% reduction for
20 VOC substances (comparedwith 2000) (in 2010)

Elimination ofdesignated parts andmaterials:
Assessment ofconditions for three
newly added types;
identification ofsafety measures;development ofprevention budgets

Elimination of designated partsand materials:
Total elimination of exposure
risks to employees in Japan andother countries (in 2010)

Soil & undergroundwater contamination
prevention measures:
Soil radiation at
Takematsu Plant

Soil & underground watercontamination prevention
measures: Reduction ofcontamination risks*1 3 Rs: Environmental approach to “reduce” consumption of resources, “reuse” what can be used repeatedly and “recycle” raw materials when no longer usable.
*2 VOC: Acronym for volatile organic compounds that are released from production processes. At Fuji Xerox, the elimination targets are the 20 chemical substances (including seven substances regulated under the
PRTR law) designated by four industry organizations including Japan Business Machines and Information System Industries Association (JBMIA).

FUJIFILM Holdings Corporation Sustainability Report 200949

guideline

Data and Information

Environmental Burdens of the Fujifilm Group
Environmental burdens of the Fujifilm Group (Fiscal 2008)

Atmospheric emissions

CO2 equivalent

Atmosphericemissions

CO2.........1,366,000 tons
VDC ..............1,300 tons
SOx . ..................70 tons
NOx .................700 tons
Soot . ..............10.5 tons

2,231,000 tons * 1

Electricity * 2

WaterElectricity

Environmental burden of
product manufacturing

Environmental burden of
product transportation

Resource mining/Logistics/Purification and
Refinement/Synthesis and Processing
Material transportation

Electricity used, Combustion of oil and gases
Use of water → discharge, Waste

Combustion of heavy oil
and gasoline
Use of electricity

3• Electricity: 1,229 million kWh • Natural gas: 163 million m
124,000 kL
55 million tons
• Oil:• Water:• PET: 35,400 tons
• TAC: 48,500 tons

Amount ofcyclic waterused
80 million tons

Material recycling

Atmosphericemissions

CO2 . .......765,000 tons * 4

CO2 . .......400,000 tons * 5

CO2 . .......450,000 tons * 3

Environmental burden ofresource procurement• Aluminum: 136,700 tons
1,200 tons
• Silver:Atmosphericemissions

Environmental burden of
product usage
by customers

Discharged
water

Waste combustion
Recycling energy

Wastematerial*1 Environmental burden of resource procurement was estimated with major
procurement materials.
Waste material*2 Environmental burden of product manufacturing was estimated with total amountof electricity, oil, and gas the Group used.
(Electricity includes photovoltaic generation 149,000 kWh, wind power generation 1,469,000 kWh.)*3 Environmental burden of transportation was estimated with the model of domestic and international transportation.
*4 Environmental burden of product usage by customers: for 2009 model printers and copiers, estimated with 5-year amount of energy
used, and for other products, estimated by multiplying the estimated number of products in operation by the estimated amount of energy
used for other products.
*5 Environmental burden of disposal and recycling was estimated amount expected from the disposal of products/recycling of materials.

Waste material

Aluminum/PET/TAC

Environmental burden ofwaste and recycling

Use of electricity
Use of water

Discharged water
Water............ 52.0 million tons
COD . ........................99.0 tons
BOD . ........................48.5 tons
Total azode ............290.5 tons
Total phosphorus .......5.1 tons

Water

66,400 tons

Material recycling
Direct control over environmental burden by Fujifilm Group

Analyzing environmental burden for the entire Fujifilm Group by LCA (Life Cycle Assessment)(CO2 1,000 tons)

2,500

Fiscal 2007
2,163

2,000
PET
TAC

2,500
2,231

Othersgelatins
PEs
Silver paper/pulp
oil/gas, etc.

2,000

Silver
TAC

1,516

1,500

(CO2 1,000 tons)

PET

Fiscal 2008

Othersgelatins
PEs
paper/pulp
oil/gas, etc.

2,000

1,500
1,366

Aluminum

889

Oil

508

500

0

Materials forcopy machines,
printers

Electricity

Procurement

Manufacturing

Copy machines
and printers

DSC
Graphic equipment
Medical equipment
Minilab

400

1,000

Usage

Disposal andrecycling

Gases

765

Oil

500

0
Transportation

Aluminum450
Materials forcopy machines,
printers

Electricity

Procurement

Manufacturing

Copy machines
and printers
Transportation

Usage

DSC
Graphic equipment
Medical equipment
Minilab400

Disposal andrecycling

Fiscal 2007
OthersgelatinsAssessment Reveals
What2,163
Product Lifecycle

〉
〉

Gases

1,000

VOICE
2,500
PEs
Silver paper/pulp

We havePET
started assessment
oil/gas, etc.of the environmental burden on the
TAC
whole Fujifilm
Group based on the LCA method last year. By converting into greenhouse
1,516 gases (CO2) the environmental burden at
1,500
each stage of business, from procurement of materials and parts
used for products provided
by the Fujifilm Group to manufacturingGases
and shipping, as well as use, disposal and recycling by users, we
Aluminum
1,000 can see what environmental burden is found where and
DSC what meaGraphic equipment889
sures should be implemented.
Medical equipment
Oil
Again, the impact of procurement was highMinilab
in 2008 and508was due to the increase in the
500 higher than the 2007 level. This
400 on the
Copymachines
procurement volume of aluminum, whichhasa large impact
and printers
Electricity
metalMaterials
refiningforprocess.
On the other hand,
the impact of “manufaccopy machines,
turing” printers
fell below the 2007 level, with a drop in output following the0financial crisis, and a CO2 reduction effect resulting from energy
Procurement Manufacturing Transportation
Usage
Disposal andconversion from crude oil to natural gas (by approx. 20,000
recyclingtons).

PS plates for which aluminum is primarily used are now being
melted again after use for recycling as PS plates (PS to PS method). As a result, we were able to reduce CO2 emissions in “procurement” by roughly 40,000 tons in 2008.

Ken Kawada (right)
Senior Staff

Takahito Miyoshi (left)
Senior Staff
Ecology & Quality
Management Division,
FUJIFILM Corporation*1 Life Cycle Assessment (LCA): A method of quantitatively assessing the environmental burden of products from procurement, manufacturing, transportation, usage, disposal, and recycling.
*2 To calculate the equivalent amount of CO2 emissions, the basic unit of CO2 emissions was based on an inter-industry relations table, which is a statistical matrix of inter-industry transactions of goods andservices conducted over a given period (typically one year) in the domestic economy of Japan, as compiled by Ministry of Internal Affairs and Communications.

50

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Holdings Corporation Sustainability Report 200951

Data and Information

Environmental Aspects▶

Breakdown of energy consumption (Consolidated)

Amount of CO2 reductions and reduction rates throughtransportation efficiency improvements* (Domestic distribution)▶Total amount used
(Fiscal 2007)

Six main domestic
factories*

Other domestic
facilities

Overseas
facilities

25,894 TJ (Terajoules)

53%

21%

26%

Units
Amount of CO2 reductions* The sites shown in following “Energy consumption” and “CO2 emissions” tables.

CO2 reduction rate (%) =▶

Energy consumption

Six main domestic factories

Absolute values in TJ (Terajoules)

Fiscal1990

Fiscal
2000

Fiscal
2007

Fiscal
2008

Fiscal 2012
(Scheduled)

FUJIFILM Opto Materials
Co., Ltd.

―

―

2,767

2,014

2,166

FUJIFILM Kyushu Co., Ltd.

―

―

1,463

1,772

2,185

Fujifilm Kanagawa Factories(Ashigara and Odawara sites)

5,572

5,641

5,294

4,661

4,605

946

968

1,182

1,162

1,192

Fujifilm Yoshida-Minami
Factory%

3,550.1

1.2

5,810.1

6.1

10.4

Amount of CO2 reductions
Total CO2 emissions + CO2 reductions* In the fiscal year 2008, we enforced our activities for CO2 reductions in collaboration with a specified consigner. Major reduction initiatives, which proved effective, include improving carrying
efficiency by double stacking during transport and enhancing gasoline mileage by eco-driving.

(Cumulative total)

Reduction ratio (%)*
2008 Apr.

2.0

Reduction ratio (%)*
Oct.

2.8

4,807

4,103

4,313

May

5.4

Nov.

2.1

15,514

13,712

14,461

Jun.

5.1

Dec.

3.3

87

91

81

CO2 emissions(Thousand tons of CO2/year)

Six main domestic factories

Fiscal1990

Fiscal
2000

Fiscal
2007

Fiscal
2008

Fiscal 2012
(Scheduled)

FUJIFILM Opto Materials
Co., Ltd.

―

―

160

106

104

FUJIFILM Kyushu Co., Ltd.

―

―

69

84

102

Fujifilm Kanagawa Factories(Ashigara and Odawara sites)

337

Fujifilm Yoshida-Minami
Factory

48

48

59

58

58

Fujifilm Fujinomiya Factory

235

377

295

248

262

354

298

260

210

―

CO2 emissions intensity (%)

100­–0.05

–115

97

–133

81

83

–195

Breakdown of energy consumption (Consolidated)
Domestic and overseas (Consolidated)
Fiscal 2006 Fiscal 2007 Fiscal 2008

Units
Purchased power (total) Million kWh

1,436.5

1,421.7

1,228.7

Bunker oil A

1,000 kl

119.7

94.5

61.3

Bunker oil C

1,000 kl

72.7

52.0

42.5

Kerosene

1,000 kl

4.0

5.7

5.1

LGO

1,000 kl

3.6

6.2

2.6

LPG

1,000 tons

1.8

2.2

2.2
163.3

Natural gas*

6.1

2009 Jan.

1.7

5.4

Feb.

1.4

Sep.

5.4

Million Nm

3

144.0

*Natural gas: City gas is included in natural gas.

FUJIFILM Holdings Corporation Sustainability Report 2009

172.2

7.8

8.9

Paper materials

8.0

6.8

5.9

5.3

6.0

3.2

3.9

3.1

Metal materials

3.6

2.6

2.5

1.9

Extruded plastic materials

6.2

4.2

3.8

3.3

Plastic film sheets

0.7

0.4

0.7

0.8

Total

35.5

24.8

24.6

23.3

Mar.

2.1

Packing material reduction ratio (%) =Domestic consolidated

3.1

1.3

1.3

1.1

Overseas consolidated

0.2

0.3

0.2

0.2

Total

3.3

1.6

1.5

1.3

Reductions in VOCs atmospheric emissions*▶(Fujifilm non-consolidated)

Total material weight + Reduced weight

Total CO2 emissions in domestic logistics*▶Tons CO2/year

60,49954,254Natural resources input (Consolidated)

Aluminum

Domestic consolidated

36.2

46.8

40.7

36.7

Overseas consolidated

12.7

30.2

29.8

29.7

Total

48.9

77.0

70.5

66.4

(Thousand tons/year)▶

Main recycling methods for waste products
Waste product

URL

Plastics (sorted)

Pallets, pipes, clothing, heat insulationmaterials

Plastics (mixed)

Blast furnace fuelMagnetic tape

Blast furnace fuel, tatami mat material,
heat insulation materials
Blast furnace fuelAluminum hydroxide

Alumina

Inorganic sludge, polishing agent

Cement, roadway material, construction
materials

Organic solvent

Paint thinner

PCB oil waste, etc.

Acids and alkalines

Neutralizer

Sludge, etc.

Mixed flammable waste products

Solid fuels, electricity and hot waterproduction

Gelatin

5.8

4.5

7.4

4.4

1.2

0.5

1.0

1.2

146.2

213.5

229.3

226.2

Water input (Consolidated)(Millions tons/year)

Fiscal 2000

Fiscal 2006

Fiscal 2007

Fiscal 2008

Domestic

56.1

50.2

49.2

48.1

Overseas

4.2

7.3

7.3

7.0

Consolidated

60.3

57.5

56.5

55.1

68
79

Acetone106

82

Storing and managing amount

Filters

48.5

276
162

Storage and management of devices/equipment
containing PCBs* (Consolidated)

136.7
35.4

Ethyl acetate
Methyl ethyl ketone

▶

129.9
50.4

64
79

(in Japanese only)

124.3

40.6

227
1,386

Recycling method

79.6

45.6

Dichloromethane
Methyl alcohol

http://www.fujiﬁlm.co.jp/corporate/environment/
preservation/chemicalsmanagement/production/prtr.html

Fiscal 2008

38.6

Reduction(tons)

Response to the PRTR Law (Domestic consolidated)

Fiscal 2007

13.8

Name of substanceIn addition to those substances that must be reported under the PRTR Law(Pollutant Release and Transfer Register Law), Fujifilm controls another 10
items on a voluntary basis, primarily substances specified by the Japan
Chemical Industry Association as requiring autonomous monitoring, andhas been endeavoring to reduce those emission on consolidated basis.
Data (usage volume, atmospheric emissions volume, volume going into
sewage water, volume moved outside of facilities, and volume recycled) on
substances used in amounts of one ton or more per year by Fujifilm and its
domestic affiliates may be found on the following Fujifilm website.

Fiscal 2006

45.8

▶

(Thousand tons/year)

Fiscal 2000 Fiscal 2006 Fiscal 2007 Fiscal 2008

(Fiscal 2008)

Reduction rate
in comparison to
fiscal 2000 (%)*Reduction in volumes in fiscal 2008 compared with actual levels in fiscal 2000.

Fiscal 2000
TAC

SilverSubstances voluntarily
controlled by thecompany

49,825

PET

Total (Consolidated)

Volume of waste generation (Consolidated)▶

Fiscal 2006 Fiscal 2007 Fiscal 2008

*Total CO2 emissions are the calculated amount of all of Fujifilm Group companies that FUJIFILM
Logistics Co., Ltd. had business. Since fiscal 2006, we shifted calculation method to the method
based on revised Energy Conservation Law (travel distance of empty cars is not included in calculations, etc.)▶

Fujifilm achieved its zero emissions targets in fiscal 2003, yet is constantly
striving to take waste management to the next level. The next task that lies
before us is to extend our zero emissions goals to Fujifilm affiliates such as
overseas production facilities, paying special attention to those with highvolumes of waste products. While the definition of ‘zero emissions’ differs
at Fujifilm and Fuji Xerox due to inherent differences in our respective linesof business, zero emission activities can be defined as “efforts to recycle
all waste material from business operations, and to ensure no waste isprocessed by simple incineration or landfill.”

Substances requiring
reporting under the
PRTR Law▶

*Total weight of Packing Materials handled by FUJIFILM Logistics Co., Ltd. in fiscal 2008 are forExport 3,939 tons. Total reduction weight and reduction rate are 145 tons and 3.5 % respectively.

Total CO2 emissions

Zero emissions

Reduced weight68* Calculation method: Method to calculate CO2 emissions from energy usage. Domestic: Calculated
in compliance with the Ministry of Environment Guidelines (proposed). For electricity purchases,
however, the average value for the Federation of Electric Power Companies was used up to fiscal
2004 and the coefficients for each electric power company were used for fiscal 2005 and later.

▶

Jul.
Aug.

Units

CO2 reductions as a result ofswitching from heavy oil tonatural gas

7.6

Paper containers

▶

5,556

*

11.0

Reduction ratio of packing materials for export*

3,720

92

Fiscal 2000 Fiscal 2006 Fiscal 2007 Fiscal 2008
Cardboard(Thousand tons/year)

Fiscal 2000 Fiscal 2006 Fiscal 2007 Fiscal 2008

▶

10,238 12,166
100

Atmospheric emissions of VOCs (Consolidated)▶

(Thousand tons/year)

Category

Total

▶

52

715.7

Fujifilm Fujinomiya Factory

Energy intensity (%)(Fujifilm non-consolidated)

Fiscal 2006 Fiscal 2007 Fiscal 2008

Tons CO2/year

CO2 reduction rate (%)

Consumption of packaging and wrapping materials▶Types of equipment
containing PCBs

Unit

Domestic
consolidated

Domestic
and overseas
consolidated

1

18High voltage transformers

QuantityHigh voltage condensers

Quantity

370

460

Kg

201.11201.11m3

10,400.1

10,400.1

Fluorescent lamp stabilizers

Quantity

15,29016,790Quantity

117,165

117,165

Quantity

4

31

Kg

929

929

Quantity

14

14

Fluorescent lamp

Glass wool, mercury

Low voltage condenser
excluding fluorescent lamps

Batteries

Zinc, smelt ironLow voltage transformer

Left over food, raw garbage,organic sludge

Fertilizer, animal feed

Rags

Documents, empty boxes

Recycled paper

Metals such as iron, aluminum andcopperSmelt metal

Other devices*Not including items with trace levels of PCBs

FUJIFILM Holdings Corporation Sustainability Report 200953

Data and Information

Environmental Aspects▶

Environmental Accounting

Volume of atmospheric emissions (Consolidated)(Tons/year)

Fiscal 2006 Fiscal 2007 Fiscal 2008
Domestic
SOx emissions

NOx emissions

Soot particle
emissions
Atmosphericemissions ofspecified CFCs

357

Overseas

84

66

5

6

3

Domestic and overseas

362

90

69

Domestic

907

786

612

Overseas

96

111

84

Domestic and overseas

1,003

897

695

Domestic

14.7

8.8

6.4

Overseas

0.2

0.2

4.1

Domestic and overseas

14.8

9.0

10.5

CFC-11

0.85

1.51

0.76

CFC-12

0.02

0.01

0.01

Legal compliance and reports on complaints▶▶

In 2008, there were seven violations of environment-related laws and 10
customer complaints—all of them addressed immediately. Greater effort
will be made to implement exhaustive controls and to prevent any recurrence.

●

Environmental-related complaints and legal violations
in fiscal 2008

▶Number of complaints(number of cases solved)
Number of legal violations(number of cases solved)

Domestic

Overseas

Total

5
(5)

2
(2)

7
(7)

10
(10)

0
(0)

10
(10)

Responses to environment-related complaints and legal
violations in fiscal 2008*▶
▶

Amount of water pollutant emissions (Consolidated)(Tons/year)

Fiscal 2006 Fiscal 2007 Fiscal 2008
Total amount of
COD*1

Total amount of
BOD*2
Total amountof nitrogen
emissions
Total amountof phosphorous
emissions

Domestic

91.1

76.2

85.6

Overseas

15.4

20.3

13.5

Domestic and overseas

106.5

96.5

99.1

Domestic

35.1

40.0

45.5

Overseas

4.6

4.7

3.0

Domestic and overseas

39.7

44.7

48.5

Domestic

290.6

258.8

290.3

Domestic

3.9

4.3

5.0

*1 COD (Chemical Oxygen Demand): An indicator of water pollution. COD indicates the amount ofoxygen consumed when water-borne pollutants (primarily organic contaminants) are oxidized upon the introduction of an oxidant.
*2 BOD (Biochemical Oxygen Demand): BOD is a way to measure the degree of water pollution, andindicates how much oxygen in the water is being used by organisms to decompose contaminants by looking at the reduction in oxygen in the water.

Surveying and remediation soil and underground waterpollution conditions (Fujifilm and its domestic affiliates)▶

The Fujifilm Group autonomously conducts environmental surveys on soil
and underground water pollution. Regarding substances that are used at
manufacturing facilities and that are subject to environmental limits set
by regulations, the Group rigorously manages the usage and storage ofsuch substances and monitors the concentrations of such substances inunderground water. We are prepared to deal with any unforeseen pollution
incidents in a timely fashion.
URL

http://www.fujiﬁlm.co.jp/corporate/environment/preservation/site/leakage/(in Japanese only)▶

Introduction of an Integrated Management System (IMS)The Fujifilm Group has introduced IMS in phases at the head offices andsales/marketing divisions of Fujifilm and affiliated companies. Throughintegration of business operations with CSR activities, evaluation is conducted from the perspective of stakeholders related to the operation,
contributing to continual business improvement through enhancement ofbusiness operation quality, mitigation of environmental impact and otherconstructive and effective measures.
URL

54

http://www.fujiﬁlm.com/sustainability/
iso_certiﬁcation/index.html#h2-1

FUJIFILM Holdings Corporation Sustainability Report 2009

<FUJIFILM Fujinomiya Factory>(Legal violation)
Issues:	Carbon dioxide concentration in furnace emission gas exceeded the regulation level of 100 ppm under the Waste Management and Public Cleaning Law.
Response:	Exhaustive review of the carbon dioxide concentration control
standards and reported on the conditions, causes and corrective measures to the regulatory authorities. Also, the carbon dioxide measurement results for three months after the incident
were submitted to verify that the condition has been resolved.
<FUJIFILM Tokyo Head Office>(Legal violation)
Issues:	Sludge resulting from grease trap cleaning at the Nishiazabu
Head Office was commissioned to a waste disposal service
without concluding a subcontractor contract.
Response:	A contract with an appropriate collection, transport and disposal service was concluded immediately, and an inspection
was also conducted to ensure that there are no other similarerrors.
<FUJIFILM Electronic Materials U.S.A., Inc., Mesa>(Legal violation)
Issues:	Fluoride concentration in wastewater exceeded the regulationlevel for the city of Mesa, Arizona.
Response:	The monitoring system was revamped to ensure reliability.
(System facility and maintenance were implemented, andmanagement rules were reinforced.)<FUJIFILM Asaka District>(Complaint) others
Issues:	A complaint was made that the branches and leaves of trees
planted on the premises were setting off the sensors of theadjoining condominium parking area.
Response:	The trees in question were trimmed, an apology was madeand the result was reported to the residents of the neighborhood.
<Fuji Xerox Imaging Materials>(Complaint) noise and vibration
Issues:	A complaint was issued from residents of the neighborhood,regarding the noise and vibration from the pressurized exhaustfan.
Response:	The exhaust fan was replaced with a new one, and the bug
filter on the exhaust hood that was causing clogging was removed.
<Toyama Chemical, Toyama Factory>(Complaint) others
Issues:	A complaint was issued on possible overflow from the conduit
passing through the premises.
Response:	Materials that were blocking the passage of water were removed and the conduit was flushed out to reduce the waterlevel. Later, a wastewater pump was added.
* Reported violations and complaints have been listed, excluding relatively minor incidents.

Overview of fiscal 2008▶

T he total capital investment in environmental conservation for fiscal
2008 rose roughly 8% over the previous fiscal term, with the introductionof solvent recovery devices and updates to the wastewater processing
facilities. However, the capital investment in global environmental conservation was kept at roughly 70% through fiscal 2007, with the introduction of the BOO scheme.
● Expenses on environmental conservation for fiscal 2008 were curbed byapproximately ¥4.5 billion, through efforts made by various workplacesin the Group.
● The economic impact on the Group and outside the Group, in relation
to the effects of environmental conservation, dropped over the previous
year with the global economic downturn.

(¥ Million)

AmountProduct

Fiscal 2007

Fiscal 2008

1. High-density magnetic memory materials

2,676

4,114

2. Pre-sensitized aluminum plate not using
plate-making film

36,082

26,295

3. Film for LCDs: WV films

28,80018,151

4. Digital color multifunction device and printers

14,933

12,709Total

82,491

61,269The customer benefits were calculated in amounts through comparing
the use of a new product purchased by the client with the environmental
burden when the customer uses an older product. The total customer benefits in fiscal 2008 declined alongside the decrease in sales volume overthe previous year. However, the impact of magnetic memory materials (forcomputer storage tapes) increased over fiscal 2007 due to the rise in salesof new products with higher memory densities.

<Period of coverage>
Fiscal 2008 (April 1, 2008 –March 31, 2009)<Scope of environmental accounting>
64 domestic companies in the Fujifilm Group (FUJIFILM Holdings, Fujifilm
and 20 Fujifilm affiliates, Fuji Xerox and 40 Fuji Xerox affiliates and Toyama
Chemical)▶

Customer benefits

Environmental accounting for fiscal 2008(¥ Million)

Environmental Conservation Costs

Environmental Conservation Effectiveness

Capital investment

Expenses

Economic impact inside the Group(Fiscal Year)

2007

2008

2007

2008

1. E xpenses incurred within the business site

8,298

9,759

15,497

14,680(Fiscal Year)

Reduction of pollution levy
(1) E nvironmental damage prevention

5,215

7,476

6,722

2007

–2

7,920

Economic impact outside the Group2008(Fiscal Year)

2007

Reduction in SOx emissions*1
19 Reduction in volume of SOx
emissions
Reduction in volume of NOxemissions*2(2) G lobal environmental protection

2,751

1,850

4,768

3,681 Energy conservation
Reduction of raw materials andresources used
Water resource consumption
reduction*5

*6

–40

13,071*6
561

Recovery and recycling(3) R esource recycling

332

433

4,007

3,079

SilverReduction in CO2 emissions*3
2,593 Reduction in volume of CO2
emissions

–29*6

251

–9,000 tons*6

162,000 tons

12,334*6

10,753

123,300 tons*6

107,500 tons

10,032
189 Reduction of waste materials
through reuse and recycling*4
Reduced volume

1,481

1,013
792 Reuse of aluminum materials
Reduction in volume of CO2
1,523 emissions

QuickSnap recovery
10,876

10,835 Recovery of parts from usedequipment

3. C ost of management activities

167

80

11,0409,687

4. R esearch and development costs

1,787

1,274

20,442

18,0695. C
 osts for social programs

63

0

147

154

6. C
 osts for handling environmental damage
Pollution levies

0

1

72

78

10,352

11,15058,07453,503Total

56
161 tons

2,168

36

89

99

10,36910,477

Customer benefits areshown in the table above

Film for LCDs: WV films

31,433<Basic items>• Objectives of environmental accounting
1. To provide accurate quantitative information on volumes and economic effects to interested parties inside and outside the Group
2. To provide numerical environment-related information useful for decision making by management and supervisors at the working level• Accounting method
Based on the “Environmental Accounting Guidelines (2005 edition)” published by the Ministry of Environment in Japan.
1. D
 epreciation is calculated in principle according to the straight-line method over a three-year period.
2. When costs include expenditures for both environmental and non-environmental purposes, the portion relating to non-environmental
purposes has been excluded.
3. E conomic impact within the Group: The difference in value terms from the previous year in fines for polluting and usage of energy, rawmaterials, water, and other resources is accounted for, as well as the real impact of recovery, recycling, and other measures in value
terms for the year in question.
4. E conomic impact outside the Group: The difference in value terms from the previous fiscal year has been shown for SOx, VOCs, andCO2. For recycling, the anticipated benefit in value terms has been shown for the year in question. To compute the benefit for customers, the economic benefit for the year in question has been calculated assuming that customers are using the new, environmentallyfriendly product.

174 tons

6 tons*6

Polymeric materials

37

121 tons*6

Reduction in volume of VOCemissions

Aluminum materials

2. U pstream/downstream costs
Recovery from the market

0.1
18 tons

2

1,224

407*6

11
273 tons

Reduction in VOC emissions

3,351

Other recycling

2008

27,961

13760

40,000 tons

40,000 tons

82,491

61,26992,76872,389*1 S Ox emissions reductions: ¥6,086/ton
Bidding price of SOx emissions credits offered by the UnitedStates Environmental Protection Agency in March 2009
(US$62/ton).
*2 VOC emissions reductions: ¥350,000/ton
From the “Economics Evaluation Report on Countermeasuresfor Harmful Atmospheric Pollutants” issued by Japan Environmental Management Association for Industry, February 2004.
*3 C
 O2 emissions reductions: ¥1,559/tons
Trading price of EU emissions credit 2009 futures (€12.6/ton)at the end of March 2009.
*4 L andfill costs for the waste product (¥100/kg).
*5 Water resource consumption reduction: ¥200/ton for cleanwater supply, ¥200/ton for sewage water times the reductions
amount.
*6 These values were recalculated according to the revised data.

FUJIFILM Holdings Corporation Sustainability Report 200955

Data and Information

Third-Party Review Target Sites
FUJIFILM Corporation Fujinomiya Factory

Fuji Xerox Imaging Materials Co., Ltd.

■ Location:

200 Oonakazato, Fujinomiya-shi, Shizuoka, Japan■ Employees:

1,109 (as of March 31, 2009)

1277-6 Ojima, Namerikawa-shi, Toyama, Japan■ Location:■ Date of establishment: August 18, 2000
492 (as of April 1, 2009)■ Employees:■ Business outline: 	Establishing molding and automated assembly lines for toner cartridges and EA toner■ Date of establishment: October 16, 1963
■ Business outline: 	Production of photographic paper substrate, prescale, thermal paper, thermal

film, ink-jet paper, color zerography paper, PET film, medical/industrial x-ray film,
proofing materials for printing, materials for electric displays, etc.
ISO 14001 (August 1996)■ Certification:* F UJIFILM Corporation Fujinomiya Factory Sustainability Report 2009 (in Japanese only) will be issued in September 2009.

“Fostering mutual understanding with the community and taking
action on compliances that must be completed.”

Joh Kumura
Manager of
Fujinomiya Factory
Corporate Vice President of
FUJIFILM Corporation

Principal activities in fiscal 2008

Environment-related award & registration

Environmental dialogue
Environmental dialogue meetings
are being held every year, rooted
in the local community and engaging local residents in exchanges of
opinion.

① PRTR Award for Excellence
The Factory received this distinguishedaward given to business enterprises thatcarry out chemical control, engage inrisk communication to gain the understanding of local residents and produce
outstanding results.

Mount Fuji cleanup activities
Every fall, the Mount Fuji cleanup
activities are held as part of the Factory’s volunteer program. (In 2007,
Mr. Ken Noguchi joined our activity.)
Cleanup activities at Shimizu RiverIn every June as an environmental
month, volunteers clean the Shimizu
River which is located in Fujinomiya
factory with local residents.

56

Fujifilm’s Fujinomiya Factory is located in the South West, close to the foot of Mount Fuji,
blessed with clean air and abundant spring water provided by the winter snows. It is an ideal
location for the precision chemistry industry. Backed by advanced production technologies
and quality management technology, the factory is operating dynamically as a high-tech plant
manufacturing printing subsrates, X-ray film for medical and industrial uses, various PET films
and LCD filters. In today’s IT society, the factory expects to see its range of products grow further and its importance rise in the future.
Since the factory’s opening in 1963, we have been working on environmental conservation, carrying on the experience of our predecessors in protecting the environment through an
accurate recognition of the environmental burden of manufacturing activities. Through continuous improvement activities, we have been able to deliver a large number of achievements,
including zero emission from waste, a reduction in CO2 emissions, safety control of chemical
substances, water conservation and energy-saving measures. A new project team had been
formed, especially for measures to curb global warming. As a result of our uninterrupted efforts, we have been able to succeed in cutting our energy consumption dramatically.
In addition, we are continuing to engage in active communication with the local community through environment dialogue held annually in the community and by cleaning the areas
surrounding the factory in cooperation with local residents.
As a business enterprise, I look forward to continuing to do what needs to be done andcomplying with laws and regulations in addressing environmental issues, through interactive
communication and exchanges of information with the local community. In this way, we wantto keep the Factory operating in this location long into the future.

FUJIFILM Holdings Corporation Sustainability Report 2009

② Registration in Waste and Risk
Governance
The Ministry of Economy, Trade andIndustry has laid down guidelines on
how to handle waste from a business
management perspective. The Factory
including the Head Office, obtained Gold
Registration.

at the factory realizes an all-encompassing manufacturing system from toner tocartridge production.
■ Certification: 	ISO 14001 (November 2002), ISO 9001 (October 2003), OHSAS 18001 (March 2005)
For the Environmental Report, please visit
http://www.fxim.co.jp/environment/envi04.html (in Japanese only)

CSR at Fuji Xerox is in pursuit of corporate quality.
The company pursues the creation of value as described in its Mission Statement through the
pursuit of corporate quality. We believe that what lies beyond this goal is creation of a sustainable society.

Our Goals
Mission Statement
Creation of an environment that fosters
development and the application ofknowledge and wisdom

Global mutual trust andcontribution to culturaldevelopment

Realization of growth for eachindividual and achievement ofhappiness

Fuji Xerox Imaging Materials carries on the spirit of Fuji Xerox, moving forward every day toachieve outstanding power in putting into practice and in making improvements under theslogan “becoming number one in kaizen power founded on the growth of individual and on
harmony in the team.”
As part of Fuji Xerox’s manufacturing of imaging materials, we are working to win a highlevel of satisfaction and trust from our customers by delivering high-quality products backed
by advanced technologies and to contribute to the development and application of knowledge
and wisdom.
Our EA toner based on a new manufacturing method has distinctive functional characteristics that enable us to deliver outstanding resolution and adaptation to meet a wide variety ofcustomer requirements. The product excels in its drastically reduced environmental burden,
including in the manufacturing process.
We are manufacturing our products with pride to deliver “products that are environmentfriendly and that deliver outstanding image quality.” Through this, we will continue to contribute to the advancement of the IT society and to the pursuit of outstanding corporate quality
with the trust of our stakeholders and communities.

Yoshikazu Okamoto
President ofFuji Xerox Imaging Materials
Co., Ltd.

Principal social contribution activities in fiscal 2008

Principal environmental activities in fiscal 2008

Introduction of and support for the Eco Cap movement in elementary andjunior high schools• President Okamoto presenting certificates of gratitude to schools that havepromoted the movement• Factory tour of children in the volunteer committee to the Eco Cap recycling
plant
Community development, donations and sponsorships (sports tournaments
and events)
Summer vacation company tours for school children from local elementary
schools• Commemorative tree planting around the reservoir on the Factory premises
Internal sales of products from the local social welfare organization Glassware
WorkshopWorkshops on cardiac and pulmonary resuscitation methods and how to use
AED units• Hope to serve as volunteers at local sports events

Environmental measurements and facility protection for wastewater,
noise and odor
City beautification movement participation (twice a year)
Eco Drive Toyama promotion office registration• Eco Drive Challenge PlanningBlack Illumination support• Handmade candle workshops, etc.
Showing of educational film Kizuki to promote awareness• Al Gore’s Inconvenient Truth shown the year before last

Collection of
Eco Caps

Participation in
beautification movement

AED workshop

School children in the summer
vacation factory tour

Candles that were handmadeby employees

Reducing lighting, etc.:
Diligent energy-saving activities

FUJIFILM Holdings Corporation Sustainability Report 200957

Data and Information

Internal and External Communication
Example 1

Activities in Distribution
FUJIFILM Logistics hold presentations on its CSR activities to
41 of its partner logistics service providers
FUJIFILM Logistics, the company that is responsible for
product and material logistics
for the Fujifilm Group, held
a presentation on its CSR
activities in February 2009,assembling business partners
that provide product logistics
service to Fuji Xerox. In recent
years, CSR-related activities,
Presentation on CSR activities
including environmental action, the working environment
and personal information management, have grown in importance in the
distribution industry as well. In view of these developments, the company
held this meeting to share discussion on the direction to take.

Domestic and International Appraisals

On the day of the meeting, outside experts were invited to speak on developments in CSR. Presentations were also held on CSR activities at Fuji
Xerox and FUJIFILM Logistics. The participating companies were provided
with self-diagnostic tools on the state of CSR in their respective companies, such as in the working environment, human rights and labor andcorporate ethics, and were asked to submit the results of their diagnoses.
FUJIFILM Logistics plans to organize more of these informationsharing events in the future and to work with partner companies toimprove operations based on the findings from self-diagnosis.

▶

Ranking and status of SRI audit▶

FUJIFILM Holdings has received the following evaluations byexternal organizations as a corporate group that proactively
promotes CSR actions toward sustainable development. It is included in the Socially Responsible Investment (SRI) indexed listed
below. Also listed below are evaluations of FUJIFILM Holdings indomestic and international ranking surveys.

Corporate Profile

FUJIFILM Logistics Co., Ltd.

Inclusion in the Dow Jones Sustainability Indexes 2008

■ Location: 	10F Ginyo Shin-Yokohama Bldg. 3-7-17, Shin-Yokohama,Kouhoku-ku, Yokohama-shi, Kanagawa 104-0031, Japan

March 20, 1963
■ Established:
78.7 million yen (as of March 31, 2009)■ Capital:
Taizo Mori
■ President:
417 (as of March 31, 2009)■ Employees:■ Business outline: Logistics control, packing/crating, warehousing services

Inclusion in the FTSE4Good Global Index

Website: http://ffl.fujifilm.co.jp/ (in Japanese only)
Inclusion in the Morningstar Socially Responsible Investment Index

Example 2

Joint Environmental Dialogue Between Three
Factories (in Yoshida-cho)
On January 31, 2009, a meeting entitled “Environmental Dialogue in Yoshidacho: Factory Tour and Exchange with Local Residents, Administrators andCompanies” was held jointly between three factories of the Fujifilm Group
located in Yoshida-cho, Shizuoka Prefecture.
Approximately 90 persons attended the meeting for exchanges of
opinion directly with local residents on environmental activities at thefactories. This meeting was held jointly between Fujifilm Yoshida-Minami
Factory, FUJIFILM Opto Materials, Fujifilm Electronic Materials and the governments of Yoshida-cho and Shizuoka Prefecture.

Participants were able to gaina greater understanding of
the environmental activities
at these factories through thefactory tour and panel discussions and engaged in lively
discussions on the directionof environmental conservation
for the entire region. Please
visit the following website forfurther details.
URL

Reinforcing environmental governance
Since fiscal 2006, Fujifilm has
been working on inspecting
and improving the environmental management systems
at all the facilities and officesof the company through field
inspections conducted chiefly
by members of the Environmental Management Division at Head Office. In fiscal
Member of the Environmental Management Division
2008, 14 facilities with highenvironmental burden levels(including domestic group member companies) were inspected. The target
facilities and items checked are shown on the right.
To facilitate improvements at each facility, items needing to be improved were identified and the key points were clarified by inspecting themanagement in action together with members of the Environment Management Division.
In the future, the Division plans to pursue improvements in performance across the entire corporate group by sharing information among
facilities, in order to achieve a further reduction in emissions from waste.

58

FUJIFILM Holdings Corporation Sustainability Report 2009

Environmental Dialogue in Yoshida-cho

http://www.fujiﬁlm.co.jp/corporate/environment /communication/assembly/index.html(in Japanese only)

Target Facilities
Fujifilm Kanagawa Factory(Ashigara & Odawara sites) /Fujifilm Fujinomiya Factory /Fujifilm Yoshida-Minami Factory /Fujifilm R&D headquarters(Kaisei) / Fujifilm Medical
Business Division (Asaka) /Fujifilm Electronic Image
Business Division (Sendai) /Fujifilm Head Office / FUJIFILM
Opto Materials / FUJIFILM Kyushu

Evaluation for FUJIFILM Holdings

4th Company Quality Management Survey(sponsored by the Union of Japanese
Scientists and Engineers)

1st out 227 companies

Eco Brand Survey 2008 CSR evaluation
ranking (Nikkei Business Publications, Inc.)

43th out 560 companies (Eco-brandranking index/deviation: 63.8)

SAM Sustainability Year Book 2009
(Sustainable Asset Management AG)

SAM Gold Class

Newsweek 500 List of the World’s Most
Sustainable Companies 2009 (Newsweek
Global )177 out 817 companies▶

Example 3

Field Inspection of Environmental
Management

Survey12th Nikkei Environment Management
6th out 510 manufacturers
Survey (sponsored by Nihon Keizai Shimbun )Appraisal and awards for FUJIFILM Holdings sites and domestic and overseas affiliates

Check Items
Fiscal 2006 Fiscal 2007
Fiscal 2008

Recipient
FUJIFILM Corporation (Ashigara site, Kanagawa Factory)

Wastewater
management

FUJIFILM RI Pharma / FUJINON /Fujifilm Techno Products /Fujifilm Fine Chemicals /Fujifilm Imaging SolutionーEmission &effluent
management,
includingboilers(including
measurementdata)• Waste management
1. S cheme to prevent
inappropriate
processing
2. Process for reducing
waste output
3. Status of waste storage,etc.

ー• Waste management• E mission & effluent
management, including
boilers (including
measurement data)• Wastewater
management

The facilities that were inspected in the latest survey
showed a satisfactory level ofenvironmental management.

Field inspection

Major awards for fiscal 2008

• The Sustainability Reports 2008 by FUJIFILM Holdings and Fuji
Xerox both received the Award for Excellence in the Sustainability Report Awards at the 12th Environmental Communication
Awards (sponsored by the Ministry of the Environment and the
Global Environmental Forum) for the fourth time.
• F UJIFILM Holdings Sustainability Report 2008 received theAward for Excellence in the sustainability report awards sectionof the 12th Environmental and Sustainability Report Awards (cosponsored by Toyo Keizai, Inc. and the Green Reporting Forum)for the fifth consecutive year.
• F UJIFILM Holdings Sustainability Report 2008 and the Fujifilm
website “We Can Change the World One by One” won Silver
Prizes in the CSR Environmental Report and Website categories
at the 2009 Japan B to B Advertising Awards (sponsored by theIndustrial Advertising Association of Japan).
• F UJIFILM Holdings Annual Report 2008 won recognition in
the 11th Annual Report Awards sponsored by Nihon Keizai
Shimbun.
•F ujifilm’s FinePix S100FS digital camera won the European
Imaging and Sound Association (EISA) European Super Zoom
Camera of The Year 2008-2009.
•F ujifilm’s F200XR digital camera won the DIMA 2009 Innovative
Digital Product Award at the PMA 2009 (Photo Marketing Association Annual Show).
•F uji Xerox’s ApeosPort III C2200/C3300/C2205/C3305 series ofcolor copiers and the DocuPrint C2250/C3360 color laser printer(24 products/10 models in total) won the Director-General of the
Agency for Natural Resources and Energy Award at the 19th
Energy Conservation Grand Prize (recognizing energy-saving
equipment and systems) sponsored by the Ministry of Economy,
Trade and Industry for the 10th consecutive year, for the firstever time in the industry.

Fuji Xerox Imaging Materials Co., Ltd.
Fuji Xerox Co., Ltd. Ebina Center
FUJIFILM Kyushu Co., Ltd.
FUJIFILM RI Pharma Co., Ltd.
FUJIFILM Manufacturing U.S.A., Inc.
FUJIFILM Hunt Chemicals U.S.A., Inc. (Rolling Meadows)

Name of Appraisal and Award
Recognition and appreciation for activities to reduce illegal
dumpingAward for Excellence in safety driving management facility
Recognition and appreciation for eco-drive monitoring projectin Kanagawa Prefecture
Certification as a “Business Facility Promoting a Comfortable
Working Environment”
Safety Drivers Chiba 2008 Award for Excellence for Facility
Best Special JAKES Event (awarded to the Neil Cost Chapter
headquartered in Greenwood)
The Excellence in Pretreatment 2008 Gold Award
2007-2009 EPA Environmental Performance Trackrecertification award.

Awarding Entity
Ashigara-kami Region Prefectural Administration Centerin Kanagawa Prefecture
Toyama Prefecture Traffic Safety Liaison Counsel
Kanagawa Prefecture Eco Drive Promotion Council(Secretariat: Air & Water Quality Section, Environmental
Department, Kanagawa Prefectural Government)
Kumamoto Labour Bureau
Chiba Prefecture Safety Driving Management Association
National Wildlife Turkey Federation (NWTF)
Greenwood Metropolitan District (GMD)
U.S. Environmental Protection Agency

FUJIFILM Hunt Chemicals U.S.A., Inc. (Allendale)

NJ State Smart Workplace Award

NJ State, Dept of Tranasportation

FUJIFILM Electronic Materials U.S.A., Inc. (Rhode Island)

Perfect Compliance

Narragansett Bay Commission

FUJIFILM U.S.A., Inc.

2008 I3A Safety Excellence Award

I3A (International Imaging Industry Association)

Fujicolor Processing, Inc.

I3A Safety Excellence Best in Class Award - 2008

I3A (International Imaging Industry Association)

FUJIFILM Imaging Colorants, Inc.

SOCMA’s Gold Performance Improvement Award

Society of Chemical Manufacturers and Affiliates

FUJIFILM Electronic Materials (Europe) N.V.

Preferred Quality Supplier AwardIntel

FUJIFILM Imaging Colorants Limited

Gold Award for Occupational Health and Safety (2008)

The Royal Society for the Prevention of Accidents (RoSPA)

FUJIFILM (China) Investment Co., Ltd.

Chinese Red Cross Certificate and Chinese Red Cross Human
Chinese Red Cross
Service Medal for contributions during the Sichuan Earthquake

FUJIFILM Holdings Corporation Sustainability Report 200959

Independence Assurance Statement

60

FUJIFILM Holdings Corporation Sustainability Report 2009

FUJIFILM Holdings Corporation Sustainability Report 200961

Fujifilm Group Business Overview

Fujifilm Group Organization Overview

The Fujifilm Group aims to become a global enterprise, trusted by society and customers, by making broad contributions to the advancementof culture, science, technology and industry. In addition, we will contribute to the improvement of quality of life and conserve global resources, while making further contributions to society through active business operations in the Imaging Solutions Segment, Information Solutions
Segment and Document Solutions Segment.

The Fujifilm Group has been expanding its group management to from the FUJIFILM Holdings Corporation since October
2006.

Net income
104.4(¥ billion)
120

80

2008

2008

Imaging
Solutions
16.9%
Proportion of revenue from operating segments
Document(Consolidated)
FiscalSolutions
2008
44.2%
Imaging
Solutions
Information
16.9%
Solutions
38.9%
Document
FiscalSolutions
Proportionof revenue
from operating segments
2008
44.2%
(Consolidated)

Fiscal
2008

Japan
46.6%

Information
Solutions
Imaging
38.9%
SolutionsOperating income
16.9%(loss)

10.5

104.4

2,434.3

AsiaAmericas
andThe
others
18.4% Consolidated revenue
Proportion of revenue by business
20.6%

84.5

Imaging Solutions

0
2,000(Fiscal year) 2004

2007

34.4

2007

37.0

2006

2,846.8

2,782.5

2005

2,667.4

2,527.3

0
Revenue(Fiscal year) 2004(¥ billion)
1,000
3,000

(Consolidated)

Europe
14.4%
Asia andothers20.6%
The
Americas
18.4%
FiscalJapan
Proportionofby region
2008
Europe revenue
46.6%(Consolidated)
14.4%

10.5

34.4
2006

2,000

Proportion of revenue from operating segments(Consolidated)(Consolidated)

104.4

37.0

0
Net income(Fiscal year) 2004 2005(¥ billion)
40
120

40

84.5

2,434.3

2,846.880Net income(¥ billion)
120

Proportion of revenue by region

Asia andothers20.6%
Proportion of revenue by region

84.5

2,434.3

2,846.8

2,782.5

2,667.4

1,000

2,527.3(¥ billion)
3,000

2,782.5

2,527.3

2,000
Revenue

2,667.4

Revenue(¥ billion)
3,000

0
80
(Fiscal year) 2004

2008

(Consolidated)

605.4

547.1

2008

2006

2008

75%

100

FUJIFILM
Corporation

Fuji Xerox
Co., Ltd.

Toyama ChemicalCo., Ltd.

(¥ billion)-100
100 year)(FiscalSubsidiaries

Subsidiaries

Subsidiaries

FUJIFILM Business
Expert Corporation

For the Fujifilm Group Companies, please visit:
URL

http://www.fujiﬁlmholdings.com/en/business/group/index.html

20.3

127.4
127.4

20.3

61.2

86.7

40.7

95.2

127.4

20.3

61.2

86.7

40.7

61.2

86.7

40.7

2008

2006

2007

2008

61.2

86.7

40.7

0
(Fiscal year) 2006

100%

20.3–29.3

127.4
–2.4

95.2

55

17%

2007

1,077.8

FUJIFILM Holdings Corporation Sustainability Report 2009

95.2

0
(Fiscal year) 2006
500

Office Products%
Office Printers100

1,191.6

62

Production
Services%

1,000

1,151.0

700 Digital Color Press–42.6

Office Printers

17%

13

95.2

55

50
(¥ billion)

1,077.8

Office Products%

Operating income

1,191.69
13%

6%

Consolidated revenue

500(¥ billion)

1,151.0

OthersGlobalServices
Production%
Services

946.2 1,077.8

55

Proportion17of revenue by business

1,077.8

28

946.2

9 18
13

ApeosPort-Ⅲ
C4405

946.2

7

DocuPrint
C2110

410.4

17
6

1,191.6 1,108.1 1,191.655

13

1,108.118

1,151.0 1,026.1 1,151.0

29
28

1,026.1

6

66%

100
(¥ billion)
50
100

1

717

Document Solutions

29
28

946.2

24

547.1 1,108.1

18

9

6

1,108.1

7
7
17

30

1

605.4 1,026.1

28

18

9

29

1,026.1

24

Shared Service Company

100%

Services
EquipmentLife Sciences
OfficeandColorsciences,
Paper and Chemicals-100(FPD)%%% equipment 0and materials for graphic arts, flat panel display
The Information Solutions Segment handles medical systems
and life
Industry
Recording(Fiscal year)(Fiscal year) 2006
2006
2007
2008
2007
2008
%
Graphic Arts
%
Media
500
materials, recording media, optional devices, electronicmaterials and inkjet materials.
0%%Electronic
Imaging
FPD Materials
00
Proportionof revenue by business
Consolidated
revenue
Operating50
500 year)%(Fiscal year)(Fiscal
2006
2007
2008
2006
2007
2008
%
income(¥ billion)(¥ billion)
Photofinishing
SYNAPSE%
OthersMedical Systems/
Equipment
100
1,000
RecordingLifeand
Sciences
Color Paper
Chemicals
Graphic Arts
-100
% and
0
Media
Office%%(Fiscal year)(FiscalConsolidatedyear) 2006 revenue
2006
2007
2008
2007
2008
Proportionofrevenuebybusiness
OperatingincomeIndustry%%%(¥ billion)(¥ billion)%
OthersFPD Materials
00
100 year)
1,000
Global(Fiscal(Fiscalyear) 2006
2007
2008
2006
2007
2008
%
ASTALIFT
Proportion of revenue by business
Consolidated revenue
OperatingServicesincome50
500%(¥ billion)(¥ billion)
Others %Medical Systems/
100
1,000
Proportion of revenue byLife
business
Consolidated revenue
Operating income
Sciences
Recording
Office andGraphic
Media% Arts(¥ billion)(¥ billion)
Industry
Others %
%
50
500
%%
100
1,000
GlobalServicesFPD Materials
00
Luxel T-9800CTP HS
FCR PROFECT%(Fiscal year)(Fiscal year) 2006
2007
2008
2006
2007
2008
%
Production
50
500
Office Products
Services%%
OfficePrinters
Recording00
Proportion of revenue by business
Consolidated
revenue
Operating income
50
500 year)
Graphic ArtsMedia
(Fiscal year)(Fiscal
2006
2007
2008
2006
2007
2008
%
(¥ billion)(¥ billion)%% Others %
100
1,000
GlobalFPD Materials
0 printers, production systems and services, 0paper,
Services
Production
The Document Solutions Segment handles office copy
machines/multifunction
devices,
Office Products(Fiscal year)(Fiscal year) 2006
2007
2008
2006
2007
2008
%
Services%%
consumables, and global services.
%
Office Printers00(Fiscal year)(Fiscal year) 2006
2007
2008
2006
2007
2008
%

718
17
7

Operating Companies

0 billion)
(¥

–29.3

–42.6

410.4

547.1

Operatingincome–2.4

1,000
Consolidated revenue

2007

Operating income (loss)

500(¥ billion)(¥ billion)
500
1,000

FUJIFILM Holdings Corporation(¥ billion)

–29.3

2007

Consolidated revenue■ Consolidated Subsidiaries: 234 (as of March 31, 2009)

Holding company

Information
Solutions-100
Operating income(loss)
2006
2007 38.9%
2008 0(Fiscal year)

OperatingincomeConsolidated revenue(¥ billion)
0
1,000(Fiscalyear) 2006

605.4

Information Solutions

Proportion of revenue by businessPhotofinishing
FDi
Equipment
Servicesand Chemicals
718%% Others 1% Color PaperMedical
Systems/
24 % Life Sciences
Proportionof revenue by business
Officeand29%
Industry
Color Films andOthers
17%Others 9 %Electronic
Proportion of revenue by12
business
Imaging%
Labs and30 %FDi
Others 1%
Photofinishing
Medical Systems/■ Consolidated Employees: 76,252 (as of March 31, 2009)

Tokyo 107-0052, Japan

0
100

–2.4

Frontier770 LP7700

2005

Fiscal2008

410.4

Photobooks

2008

Document
Solutions
44.2%

547.1

2008

605.4

2007

0
(Fiscal year) 2004

2008

–42.6

Europe
30 %
14.4%
18
Color Paper
and Chemicals
7Proportion%
0of revenue
by business
Consolidated
revenue
500year)
The Americas(Fiscal
2006
2007
24 %
18.4%(¥ billion)
Electronic
Color Films andOthersImaging
Others 9 %
1,000
12 % 30 %
2006
2007
2008
Labs and

410.4

Japan
46.6%

–42.6

Fiscal2008■ Capital: ¥40,363 million (as of March 31, 2009)■ Head Office: T okyo Midtown, 9-7-3 Akasaka, Minato-ku,–29.3

Electronic
Imaging■ Established: January 20, 1934

■ Representative: Shigetaka Komori

Information
Imaging
Operating income(loss)
Solutions
Solutions38.9%(¥ billion)
16.9%

1,000

12 %

10.5

2006

9%

2006
Labs and 2007
FDi
Services
Photofinishing%
Equipment

Solutions
44.2%

46.6%

Asia and Consolidated revenue
The
Americasothers(¥ billion)
Color Films and Others
18.4% 500
20.6%

34.4

2005

37.0

40

Others
2005

2008

–2.4

80
0
(Fiscal year) 2004

2008

FinePix F200EXR

0(Fiscal year) 2004

18

10.5

2007

104.4

2006

Europe
14.4%

Labs andFDi
Services
Proportionof revenue by business
%

34.4

2005

37.0

SUPERIA
PREMIUM

12 %(Consolidated)■ Company Name: FUJIFILM Holdings Corporation(¥ billion)(¥ billion)

84.5

2,434.3

2,846.8

1,000

2,782.5

2,667.4

2,527.3

2,000
0(Fiscal year) 2004(¥ billion)
120
40

FUJIFILM Holdings Corporation

Fujifilm Group

Color Films and Others
2005 2006
2007
2008
2007
2008
Documentchemicals, services for
The
Imaging
Solutions
Segment
handlescolor2005
films,2006digital
cameras,photofinishingequipment,
and colorpaper,
Others 9
%
1,000
100
Revenue
Net income
Proportionof revenue
by region
Proportionof revenue
from operating segments
FiscalJapan
Fiscal(¥photofinishing.
billion)
3,000
1,000

Holding Company

2007

2008

2006

2007

2008

0
(Fiscal year)
50

Editorial postscripts
We hope you found this Sustainability Report useful. We edited the report
to make it compact, easy to read, and highly intelligible. Although we had
been receiving high evaluation for our past Sustainability Reports, whichwere voluminous and covered a lot of information, we largely changed our
editing style for this report, thinking it necessary to make our Sustainability Report more useful as a tool to communicate with our stakeholders,
including Fujifilm Group employees. Based on this recognition, we collected information about how Fujifilm Group organizations and employees
were conducting CSR activities, and wrote and edited the articles onthese activities as much as possible from the viewpoint of our stakeholders. You can see these articles in “Feature: Enhancing Quality of Life” and“CSR Highlights 2008” sections.
We are always seeking, through trial and error, for ways to makeour Sustainability Report more useful as a tool to communicate with our
stakeholders and would appreciate receiving your honest comments andopinions about this report.

FUJIFILM Holdings Corporation

Makio Watanabe
Corporate Vice President,
General Manager, CSR Group,
General Affairs Division

Akiko Gosho
Operation Manager, CSR Group,
General Affairs Division0(Fiscal year)

FUJIFILM Holdings Corporation Sustainability Report 2009

63

FUJIFILM Holdings Corporation Sustainability Report 2009

About the illustrations on the front cover and section title pages
The Fujifilm Group is recording and storing cultural and artistic works
in the form of photos and images to pass on to future generations.
We do this as part of our social contribution through our business. In
cooperation with the National Archives of Japan, we are presenting
some of the works in the Archives on the front cover and section title
pages of this report.
* To view works held in the Archives, please visit:
http://www.digital.archives.go.jp/index_e.html

Chart of Plants 2
Painted by: Hasegawa Chikuyo
Published by the Ministry of
Education in 1873

Chart of Plants 2 is one of 10
illustrations made based on theillustrations of animals and plants
in School and Family Charts by
M. Willson & N.A. Kalkins. The
colorful illustration depicts plants
belonging to the gourd flower
family. Fruits including peaches,
plums, and persimmons are depicted at the top of the illustration while pumpkins, eggplants,
and gourds are depicted at thebottom. The fruits section is usedon the front cover of this report.
* Repairing and storing the Charts of Plants
The Charts of Plants were originally designed as scrolls, but the backing cloth had become
detached from the paper sheets when the Archives obtained them. However, the paper onwhich the illustrations were painted had been kept in good condition, with no big cracks,
moth holes, and no color fading. To preserve the charts for posterity, the Archives repaired
them by completely removing the backing cloth from the paper scrolls and putting on new
backing made from Japanese washi to strengthen them. After removing the original backing,it took much time and labor for the Archives to remove the paste sticking to the edges of thepaper scrolls, but it finally completed the repair work successfully. The charts are now stored
flat in boxes, rather than rolled up.

National Archives of Japan
Address: 3-2 Kitanomaru Koen, Chiyoda-ku, Tokyo
http://www.archives.go.jp/english/index.html

The National Archives of Japan was established in July 1971 to (1) preserve, provide access
to, and display historically important public documents and other records received from various administrative organizations, and (2) to conduct relevant surveys and research. It subsequently became an independent administrative institution in April 2001. Its holdings include
public documents transferred from multiple governmental agencies in Japan and a collectionof old Japanese and Chinese documents called the “Cabinet Library,” which have long beenstudied by researchers both inside and outside Japan. At present, the Archives consistsof three facilities, namely the main office, the Tsukuba Annex (in Kamisawa, Tsukuba City,
Ibaraki Prefecture), and the Japan Center for Asian Historical Records (in Hirakawa-cho,
Chiyoda-ku, Tokyo). The Archives is now providing information through the Internet, in addition to providing access to and displaying the works that it holds.

■Please address inquiries on this publication to:

FUJIFILM Holdings Corporation
CSR Group, General Affairs DivisionTokyo Midtown, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052
Tel.: +81-3-6271-2065
Fax: +81-3-6271-1190

http://www.fujifilmholdings.com/en/
sustainability/contact/index.html

Date of publication: September 2009©2009 FUJIFILM Holdings Corporation