For Immediate Release
Contacts: Melanie Brock (Communications)080-5671-7425
brock.melanie@aig.co.jp
Mika Ono (Regional Marketing)080-3593-8305
ono.mika@aig.co.jp
AIG JAPAN AIMS TO DISRUPT AND REDEFINE THE INSURANCE CATEGORY IN
JAPAN WITH LAUNCH OF ACTIVE CARE
Innovative approach redefines the customer experience
TOKYO, August 26, 2016 – AIG Japan Holdings KK today announced the launch of Active
Care, a new concept in delivering a total customer experience that will disrupt and redefine
insurance in Japan and be part of all standard AIG Japan insurance coverage going forward.
Created as a result of extensive customer research and AIG’s risk reduction expertise, Active
Care - as the name implies - involves actively caring for customers before, during and after all oflife’s major milestones. In addition, Active Care is as much about trying to prevent bad thingsfrom happening in the first place as it is about dealing with the consequences of adverse events.
The primary aim is to make the insurance experience more enjoyable for customers by being
intuitive, preventive and innovative.
With many customers expressing concern over the complexity of existing insurance products on
the market and feeling it is difficult to make informed decisions about their own insurance needs,
Active Care will help customers better understand risks they are facing, their individual needs,
and the solutions available to them. It will also help customers identify and prepare for potential
unseen risks while benefitting from AIG’s globally accumulated knowledge and its use of new or
emerging technologies to better identify and mitigate risk.
Coinciding with the opening of AIG Japan Holdings’ Osaka headquarters, the launch of AIG
Japan Group’s Active Care at Knowledge Plaza, Grand Front Osaka, offers a fun yet purposeful
public safety awareness event. With Osaka having the highest number of bicycle-related accidents
in Japan, and an Osaka prefectural government ordinance making bicycle insurance mandatoryfrom July 1, 2016, the Active Care launch in Osaka further promotes bicycle safety and theimportance of bicycle helmet wearing for adults and children. “This event today is just one
example of bringing Active Care to life,” commented Matthew Walker, Regional Chief
Marketing Officer, AIG Japan. “Customers have said to us again and again that insurance is a
painful experience. With the launch of Active Care, we are setting out to change that.”
Commenting on the Osaka launch event, Robert L. Noddin, President and CEO of AIG Japan
Holdings, said, “Osaka is an exciting place to be and an exciting place for our new Osaka
headquarters. It is a city that is actively fostering innovation and new ways of thinking, so it’s aperfect match for the launch of our innovative, industry-disrupting Active Care concept. That wecan share our Active Care mindset here by kicking off with a community event makes this weekthat much more meaningful for all of us.”###American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today we provide a wide
range of property casualty insurance, life insurance, retirement products, mortgage insurance and other financial services tocustomers in more than 100 countries and jurisdictions. Our diverse offerings include products and services that help
businesses and individuals protect their assets, manage risks and provide for retirement security.
In Japan, AIG Japan Holdings represents household insurance brands including AIU Insurance, Fuji Fire & Marine, AmericanFor Immediate Release
Contacts: Melanie Brock (Communications)080-5671-7425
brock.melanie@aig.co.jp
Mika Ono (Regional Marketing)080-3593-8305
ono.mika@aig.co.jp
Home Assurance, as well as AIG Fuji Life. Other non-insurance companies such as Techmark, AIG Fuji Insurance Services,
AIG Asset Management, and AIG Business Partners are part of the AIG Group in Japan. Joint ventures include JI Accident &Fire Insurance and T-PEC Corporation. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock
Exchange.
Additional information about AIG can be found at www.aig.comand www.aig.com/strategyupdate|YouTube: www.youtube.com/aig| Twitter: @AIGinsurance | LinkedIn: http://www.linkedin.com/company/aig. These referenceswith additional information about AIG have been provided as a convenience, and the information contained on such websites is
not incorporated by reference into this press release.
AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations ofAmerican International Group, Inc. For additional information, please visit our website at www.aig.com. All products andservices are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not
be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may beprovided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus
lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.