NOVDEC
2020
VOL 42/NUM 6

C H A P T E R“MPI-WI Chapter is the bridge to knowledge, compelling ideas, andrelationships to create a voice in the meetings and events industry.”A W A R D

Dubuque knows safety is key during this unprecedented time. Ask us about our area’s COVID-19 safety protocols.

NOVEMBER/DECEMBER 2020

MPI-WISCONSIN
2020-2021
BOARD OF DIRECTORSPRESIDENTALISON HUTCHINSON
Fox Cities Convention & Visitors Bureau
ahutchinson@foxcities.org
PRESIDENT-ELECTSHANNON TIMMERMAN, CMP
Glacier Canyon Conference Center
stimmerman@wildernessresort.com
IMMEDIATE PAST PRESIDENTJOELLEN GRABER
Impact Association Management
joeygraber1@gmail.com
VICE PRESIDENT OF MEMBERSHIPREGGIE DRISCOLL, CMP
State Bar of Wisconsin
rdriscoll@wisbar.org
VICE PRESIDENT OF FINANCEREBECCA STAATS
Fairfield Inn & Suites by Marriott
rebecca.l.staats@gmail.com

VOL 42 / NUM 6

Feature Articles
Gala & Education Day Success

8

2019-2020 MPI-WI Chapter Award Winners

12

Extraordinary Education

16

MPI-WI Top Performing Chapter Award

20

November Membership Promotion

25

Strategic Partners Bring Success for All

27

January Education Day

28

In Every Issue
Editor’s Note

4

VICE PRESIDENT OF COMMUNICATIONSJASON KAUFFELD, CMP
jasonkauffeld@hotmail.com

President’s Column

6

New Members & Anniversaries				

22

VICE PRESIDENT OF EDUCATIONKYRA POPP
Kahalari Resorts
kpopp@kalahariresorts.com

Calendar

28

DIRECTOR OF SPECIAL EVENTSBETH SCHNABEL
Filene Research Institutebeths@filene.org
DIRECTOR OF STRATEGIC PARTNERS & SPONSORSHIPSMELISSA FALENDYSZ, CMP
National Association of Tax Professionals
mfalendysz@naptax.com
DIRECTOR OF MEMBER CARELIZ UNRUH
lizherrmann555@hotmail.com
DIRECTOR OF AWARDS, SCHOLARSHIPS & RECRUITMENTWANDA GILLES
wanda.gilles@yahoo.com

Experience MPI Wisconsin
Print: Agenda Magazine
6 Different Ways
Web: mpiweb.org/Wisconsin

Facebook: facebook.com/mpiwi
Twitter: twitter.com/mpiwisconsin
LinkedIn: MPI-WI Chapter
Instagram: https://instagram.com/mpi_wi_chapter 																	DIRECTOR OF PUBLICATIONS & SOCIAL RESPONSIBILITYMARIA PEOT
maria.peot@gmail.com
DIRECTOR OF DIGITAL COMMUNICATIONSSHERRY WOLFF
Kohlersherry.wolff@kohler.com
DIRECTOR OF MONTHLY PROGRAMMINGJOSHUA WIMMER
Premier Choice Association Management
jmwimmer@wi.rr.com

2820 Walton Commons, Ste 103

fax: 608.204.9818

Madison, WI 53718

email: admin@mpiwi.org

tel: 608.204.9816

web: www.mpiweb.org/wisconsin

MPI-WISCONSIN CHAPTEREDITOR'S NOTE
Published bimonthly by
Meeting Professionals International –Wisconsin Chapter

This issue of our Agenda traditionallyfocuses on “Uncommon Solutions.” Itsounds like our event teams uncovered
every possible uncommon solution topull off a fabulous in-person Gala and
Education Day. Our chapter members
are known for their ingenuity, and you
all rose to the challenge. Kudos to theevent team and all who contributed tothis resounding success.

CO-EDITORS
Kathy Reading
The Scan Group, Inc.
reading@scangroup.net
Maria Peot, CMP
maria.peot@gmail.com

CONTRIBUTING WRITERS
Kathy Reading
Maria Peot, CMP
Julie Kronlage
Victoria Grinwald
JoEllen Graber
Melissa Falendysz, CMP

GRAPHIC DESIGNAnn Shultz, AJS Designs

As the spouse of an uber-at-risk
human, I’m not yet able to attend
in-person events. I’m grateful formany uncommon survival solutions that help me stay connected while
physically distanced. Conference calls, text chats, social media,
strictly-distanced outdoor visits, and hybrid meetings are all gifts that 		
keep us on track.
Amongst my favorite uncommon solutions is our MPI Whine andCheese Zoom chat. Held at 4:00 on the first and third Friday of eachmonth, it is a terrific way to check in with supportive friends.
(Link is on our web page or here: bit.ly/mpiwiwhinecheese)
For all of our MPI-WI members, your creativity has never been morevaluable. Let it shine with your own uncommon solutions!

PUBLICATION DEADLINES
January/February 2021
Deadline: November 15, 2020
March/April 2021
Deadline: January 15, 2021
May/June 2021
Deadline: March 15, 2021

PERMISSIONS
Material in this publication may not be
reproduced in any form without permission.
Statements of fact and opinion within Agenda
are the responsibility of the author(s) anddo not imply an opinion of the officers or
members of MPI or MPI-Wisconsin Chapter.

Kathy Reading

The annual business dinner was billed as“The Next Big Thing.” And the organizer
wanted us to make it a can’t-miss experience.
Inspired by our panoramic views of the lakeand state capitol, our AV team createdan all-new 180° of amazing.
Cue the surround sound.

Let us orchestrate your incredible.
Connect with us at MononaTerrace.com
Madison, WI© 2020 Monona Terrace

PRESIDENT'S COLUMNALISON HUTCHINSON
2020-2021 President, MPI-WI ChapterO

ctober 7-8 was quite awhirlwind for me. MPI-WI
hosted our first in-person
event since February. It was
thrilling to see those of you who attended. The energy rejuvenated me andpropelled me forward into the second half of my term. Thank you to all
involved in planning these two special days.
Congratulations to our award winners, and thank you for volunteering!
This time of every year, it’s natural to reflect and give gratitude. May all of
us find the good in our days and recognize the many gifts we have. Thankyou for being among my blessings; I am grateful to have each of you as
my MPI family.

This time of every year,
it’s natural to reflect andgive gratitude. May allof us find the good in
our days and recognize
the many gifts we have.
Thank you for being
among my blessings; I
am grateful to have eachof you as my MPI family.

We all know so many in our industry who are hurting. There are many
opportunities to help. Whether it is a donation to the Big Bundle
Up campaign by the Wisconsin Department of Tourism or a local
community charity, please help and give if you are able. A small gesture
may mean the world to someone this holiday season.
2021 is close, and I know many people are counting down the rest of2020. I saw a meme the other day that said, “Before I agree to 2021,
I need to see some terms & conditions.” We’re all looking forward tobrighter days. While I don’t believe that January 1 will be a “light switch,” Iknow that each day will move us forward to rebounding as an industry andas a society.
As Denis Waitley said, “Expect the best, plan for the worst, and prepare to
be surprised.” There is no industry better prepared than ours!

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November/December 2020

MPI Agenda																	The Madison Concourse Hotel and Governor’s Club, located in the heart of downtown, is home to a teamof dedicated, passionate meeting and hospitality experts. We’re ready to provide insight and guidance on thelatest industry trends and safety guidelines to collaborate on your vision of a safe and productive event. Fromreimagined meeting set options, to safe food display offerings, to virtual meeting capabilities, you can dependon us to use our decades of experience to assist you in planning a smart, engaging, and safe meeting or event.
We’re proud recipients of a 2020 AAA Best of Housekeeping designation and are GBAC-certified, ensuring aconsistently clean space to do business. And as a longtime staple of this community, we know that relationships
are vital, in good times and bad. You can trust us to be flexible with contract terms. Stay, plan, and meet withconfidence and come see why were were named the 2020 Best Conference Center by Wisconsin Meetings.
concoursehotel.com

MPI Agenda

November/December 2020|

7

By Julie Kronlage

FROM THE MOMENT I ARRIVED AT THE BROOKFIELDCONFERENCE CENTER TO THE TIME I LEFT, I FELT THATMPI-WI PUT MY SAFETY, COMFORT LEVEL, AND OVERALLNEEDS FIRST.

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November/December 2020

MPI Agenda																	An in-person meeting.
With real people.
In a real meeting space.
With a bar, great food, andwonderful networking.

An in-person meeting. With real people. In a real meeting space.
With a bar, great food, and wonderful networking. When I saw
that the MPI Wisconsin Chapter was moving forward with theannual Gala and education day, even in hybrid format, I jumped
at the thought of being in person. I immediately requested twohours with my President & CEO to make sure I had his support toattend. After all, it was only my second in-person meeting since
March of 2020!
From the moment I arrived at the Brookfield Conference Center
to the time I left, I felt that MPI-WI put my safety, comfort level,
and overall needs first.

MPI Agenda

November/December 2020|9

As a supplier who really enjoys big hugs and firm
hand-shakes, having the color-coded lanyards helped
me to know how to interact with my fellow attendees
throughout our two days together.
The Gala was again a huge success! Congratulations
to everyone for working so hard for the success of
this chapter.

HOSTS & SPONSORS

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November/December 2020

MPI Agenda																	2020-2021 		
BOARD OF DIRECTORSAs a former MPI President (Heartland Chapter),
I know how much time and energy makes these
events happen. The Gala itself was very well put
together and allowed for excellent networking,catching up with colleagues that we have only
seen on Zoom, and even the chance to get to meetsome new friends.
I was giddy with excitement on Education Day
as I set up my exhibit table; I haven’t done thissince January! There was plenty of time for me to
network throughout the day with fellow attendees
and discuss the great education topics from theday. Terri Woodin was an excellent presenter andbrought some information that each one of us in
the room needed to hear in this time of transitionand change due to COVID. Our panel for the
day gave us some great insight into how we canlook to pivot (errrr, I mean change) positively tokeep meetings happening and moving forward.
And while 2021 may not look like we want it to,meetings are happening again, which is positive forall of us.
Thank you, MPI-WI, for hosting this meeting. I can’t
wait to see even more faces at in-person events as
we move forward.

WHIRLYBALLMPI Agenda

November/December 2020|11

2019-2020
MPI-Wisconsin

01
01

TEAM OF THE YEAR – 2019 AWARDS GALA
•
•
•
•

12

|

Nicolle Ellickson, CMP
Tracey Bockhop, CMP
Reggie Driscoll, CMP
Cathy Cluff

November/December 2020

•
•
•
•

Darcie Holte
Jessica Rieflin
Tom Graybill
Michael Wall

MPI Agenda																	

0202PRESIDENT’S AWARD
Rebecca Staats

03

HALL OF FAME AWARDTom Graybill

03

04

05
04

OUTSTANDING
LEADER
Lindsey Hess

05

RISING STAR
Patrick Cavanaugh

MPI Agenda

November/December 2020

|

13

06

06
MEETING INDUSTRY ADVOCATE
Josh Wimmer

07

SPECIAL AWARD: ELMER’S AWARD
HONORING THE GLUE THAT HOLDSUS TOGETHER:MDS Association Management –Christopher and Heather

07

CONGRATULATIONS TOOUR AWARD WINNERS!

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November/December 2020

MPI Agenda																	Meet More Than You’d Expect
in Waukesha Pewaukee!

During these uncertain times, we are committed to working closely with you to findthe best options based on your needs, while offering the following area benefits: Conveniently located directly off I-94
 Affordable, flexible space with accommodating staff
 Ample complimentary parking at all venues
 25+ post-meeting activities
 Complimentary services for meetings with overnight sleeping rooms

visitwaukesha.org/meetmore

MPI Agenda

November/December 2020|

15

By Victoria Grinwald

WHILE OUR INDUSTRY IS DRAMATICALLYDISRUPTED, IT IS EVIDENT THAT THOSE WHO ARE
LEADERS AMONG US WILL PREVAIL. SUCCESSWILL DEPEND UPON OUR ABILITY TO ADAPTTO CHANGE, POSITIVE ATTITUDES, AND SMARTDECISION-MAKING.

Panel of industry leadersfrom MPI-WI Chapter
sharing their experienceson what they’ve learnedin the last six months andtheir future outlook.

It is such a relief returning to a live event after seven months at home!
The MPI Wisconsin Education Day topics smartly pointed directly at
the COVID-19 pandemic. While our industry is dramatically disrupted,
it is evident that those who are leaders among us will prevail. Successwill depend upon our ability to adapt to change, positive attitudes, andsmart decision-making.
Keynote speaker Terri Woodin, CMP, joined us for the day. She
addressed contract negotiations, which is more important than ever.
Terri reminded us that understanding the terms is critical to reducing
risk and holding successful events. Additionally, Terri gave us a bankof ideas to adjust our cost savings strategy in today’s climate.
Later in the day, a panel of industry leaders from MPI Wisconsin shared
their experiences on what they have learned in the last six months andtheir future outlook.

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November/December 2020

MPI Agenda																	I am thankful to the speakers that day for their strong,inspiring messages and all volunteers who are safely
leading the way back to meeting planning. As a newmember in 2019, it was satisfying to reconnect withthose who I have met so far. We can all look forward
to a bright 2021 with MPI Wisconsin.

MPI Agenda

November/December 2020|17

SPECIAL THANKS TO OUR EDUCATION DAY
COMMITTEE VOLUNTEERS:

Pat Cavanaugh, Green Bay Packers
Kathryn Gleesing, CMP, DMCP, DM-Connection & Events
Victoria Grinwald, Boldt Corp
Ann Marie Hess, Visit Brookfield
Kyra Popp, Kalahari Resorts & Conventions
Beth Schnabel, CED, CUDE, Filene Research Institute
Brandon Smith, Brookfield Conference Center

PANEL PARTICIPANTS INCLUDED:

Nancy Justman, Visit Brookfield
Kathryn Gleesing, CMP, MBA, DMCP DM-Connection & Events
Alison Huber, CMP, Fox World Travel
Ed Buchner, Majic Productions
Tamara Jesswein, CMP, HID Global
Patrick Cavanaugh, Green Bay Packers

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November/December 2020

MPI Agenda																	W I D E O P E N S PAC E S
INDOOR & OUTDOOR OPTIONSWE INVITE YOU TO EXPERIENCE CONTEMPORARY LAKE
COUNTRY HOSPITALITY AT ITS NATURAL BEST.

• Recently renovated property• 40,000 sq. ft. of flexible meeting space• 40 acres of outdoor space available for all types of events• Convienently located off I-94 between Milwaukee and Madison2810 Golf Road | Pewaukee, WI | 262.547.0201 | theinglesidehotel.com

MPI Agenda

November/December 2020|19

I am excited to announce that our MPI Wisconsin
chapter has been awarded the designation of a Top
Performing Chapter for our 2019-2020 fiscal year.
Though the year did not end the way that we all had
hoped, I appreciate the hard work by our board,committees, and volunteers who made this happen.
Well done!
JoEllen Graber
Immediate Past-President

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November/December 2020

MPI Agenda																	WHY THE“FOOT OF THE LAKE”
SHOULD NOW BE AT THE
TOP OF YOUR LIST.

Hotel Retlaw Lobby | thehotelretlaw.com

Dedicated to meeting excellence andexceeding expectations.
DOWNTOWN DISTRICTNow open! The elegant and welcoming Hotel Retlaw—one of theMidwest's finest urban boutique properties in Downtown Fond du Lac.
This historic hotel features 121 well-appointed guest rooms including
11 Specialty Suites. Flexible meeting space and upscale boardrooms
coupled with modern technology, provides an exceptional setting forcorporate meetings, conferences, and social events.

CONFERENCE DISTRICTWith over 24,000 square feet of total event space featuring a 14,000
square foot conference center with flexible and dedicated space, multiple
concurrent break-out rooms, pre-function area, and a 10,000 square footreception venue and 440 lodging rooms in the immediate vicinity (orwalking distance).

Thinking (and meeting) outside the box.
Beyond the traditional, Fond du Lac and the Lake Winnebago
Region offers meeting planners a variety of creative (and memorable)
event venues.
Most prominent among these venues is the world-class Thelma Sadoff
Center for the Arts (just one block from the new Hotel Retlaw).
Check out our website for more unexpected venues! If you dreamit, Fond du Lac can make it happen.

And that thing about all work and no play?
Fond du Lac and theLake Winnebago Region
Featuring
Legendary Wisconsin
Hospitality!
The fact is, there’s no more convenient
meeting location in Wisconsin than
Fond du Lac — within an hour of 70% of
the state’s major population centers. Thatmeans less time on the road, and moretime for work and play (or is it play
and work?).

That concept doesn’t exist in Fond du Lac and the Lake Winnebago
Region. We know that the success of business events is often just as
much a function of the fun attendees have after hours — fun they takehome with them, and share with their peers.
Fond du Lac doesn’t disappoint with one of the largest fresh water lakes
in America for fishing, boating, sailing and other water sports.
There’s also the natural beauty of Kettle Moraine State Forest andHoricon Marsh.
Spectacular golfing, scenic biking and hiking trails, boutique shopping,adventurous dining.
A downtown that lights it up with arts, entertainment and nightlife.

Enjoy a FAM tour of the Region, take a tour of our new luxury hotel,
hear about the $5 million in new construction and remodeling in our
Conference District and enjoy all that’ll put Fond du Lac and theLake Winnebago Region at the top of your meeting destination list.

FDLmeetings.com| 800.937.9123 x104
MPI Agenda
November/December 2020
| 21

MPI WISCONSIN
ANNIVERSARIES
1 YEARANITA BAKER

5 YEARJESSICA JACKSON

Student
Madison College

Student
Madison College

MICHELLE BAUMEISTERCATHLEEN CARUSO

General Manager
PC/Nametag

CHARLENE MARSALLI

Student
Madison College

Old Republic Surety Company

PAT CAVANAUGH

Ashworth College

TIMOTHY COOKSYStudent
Madison College

KELLY FRAWLEY

Student
Madison College – West
CampusTARI METZ

Green Bay Packers

KATELYN RICHTER

Production and Sales
Studio Gear

NICHOLE ROSA-ROBINSON

Student
Madison College

DANA FRIEDLAND

BRANDIE SCHUCHARDT

VICTORIA GRINWALD

Meeting Planner
IDDBA

KIMBERLY HIMESStudent
Madison College

LEANNA HOLZEM

Conference and Event Planner
Association of State Floodplain
Managers

Operations Administrator
The Boldt Company

National Sales Manager
Las Vegas Convention &Visitors Authority

SHAINA STOFFEL

Refer a friend
to MPI.
When a new member joins, tellthem to use the MyFriendMPI
promo code, and to list you on
the application as the referring
member. The new member
will receive $50 off theirmembership and you’ll receive a$25 credit to apply toward yournext renewal.

SARAH WALLER

Tourism Marketing Director
Village of Rothschild

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November/December 2020

MPI Agenda																	

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Pictured: Celtic House at Glen Erin Golf ClubWe want you to know that when
you’re ready to plan your next
meeting we’re here for you.
Janesville features a variety of meeting options
including lovely natural/outdoor settings, historic
meeting locations, and traditional venues that are sure
to make your meetings distinctive and unforgettable.
Conveniently located directly off of I39/90.

janesvillecvb.com · (800) 487-2757 F

MPI Agenda

November/December 2020|23

Don’t miss out on this savings opportunity!
Enter code:

Bountiful2020

NEW MEMBERS: $100 discount
RENEWING MEMBERS: $75 discount
Valid for preferred or premier memberships for planners and suppliers

OPEN YEAR ROUNDAMAZING MEETING SPACES
AND THE SERVICE TO MATCH

No matter how impressive a room is, your meeting experience will never reach its
potential without the staff to back it up. From finding you the perfect space to making
sure your meeting runs smoothly and giving your team a chance to unwind whenthings wrap up, accommodation is in everything we do.
Let us help with your next meeting.

Part of Wilderness Resort...America’s Largest Waterpark Resort! WildernessResort.com | 800-867-9453 (WILD)

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November/December 2020

MPI Agenda																	

5

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1 We have space big enough to accomodate physical distancing#

in this post-COVID era. 200,00 square feet of Convention Center
space to be exact.

2 We’ve got availability through the remainder of 2020 for your#last minute event changes. We’re here and ready to help.

3 We are far enough away from the highly-populated, high-risk#

COVID areas. Yet, close enough that we are still just a quick driveaway for your attendees.

4 We are an industry leader in adjusting to and safely#

accommodating the post-COVID meeting era. For all the
specifics visit KalahariMeetings.com

5 We are working with the industry’s best minds modeling#meeting room sets and best practices for ingress and egress while
managing appropriate personal distancing.

We’re here to help & available when you’re ready

MPI Agenda

November/December 2020

|

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26

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November/December 2020

MPI Agenda																	By: Melissa Falendysz, CMPOUR CHAPTER DID WHAT IT DOES BEST THROUGH THIS CHAOTIC YEAR-- OUR MEMBERS CAMETOGETHER AND SUPPORTED EACH OTHER. THROUGH OUR VIRTUAL CMP PREP SESSIONS, MPIACADEMY POST-CHATS, SEPTEMBER’S VIRTUAL EVENT, OCTOBER’S HYBRID GALA, OUR FRIDAY“WHINE AND CHEESE” MEETUPS, AND OUR LONG-AWAITED IN-PERSON EDUCATION DAY ... THISYEAR HAS BROUGHT OUR MEMBERSHIP CLOSER IN WAYS WE COULD NOT HAVE IMAGINED.
2020 provided many challenges, but it also opened
the door to virtual and hybrid meeting opportunities.
These helped keep us connected and will continue toshape meetings in the future! Thank you SO much to
all who have donated your time and services to makeour virtual and hybrid events successful!
Consistently reliable through 2020 was our StrategicPartners’ continued support. Year after year -especially this year -- our chapter’s security andsustainability could not be achieved without our strong
partnerships. A (sanitized) fist bump and a HUGE
thank you to all of our 2020 Strategic Partners. You
have helped our Wisconsin Chapter continue to thrive
amongst the best in MPI.
As you read this, we are reaching out to renew
past and current strategic partnerships, along withsecuring new partners. Join us in making 2021
the best comeback year ever! Our sponsorship
opportunities will be available for this coming
year. We’re excited to connect with you and happy
to answer any questions you may have about
the program or other sponsorship opportunities
throughout the year. To all of our members,
volunteers, and sponsors: Thank you for yourcontinued participation, support, and consideration.
Please let us know if you would like to join this elitegroup of partners! Check out the advertising sectionat www.mpi.org/wisconsin for additional information
or feel free to reach out to Melissa Falendysz
at mfalendysz@natptax.com. Let us know if you havea referral for someone that could benefit from a newpartnership!

MPI Agenda

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JANUARY EDUCATION DAY(Virtual Meeting)

Melissa Majors, CEO of
Melissa Majors Consulting,is an innovator and optimizerof education, inclusion, &leadership strategies. She
has dedicated her career
to maximizing the business
impact associated withthese areas of focus. This
crowd-pleasing speakerhas mastered the art ofdelivering brain-friendly talks that engage her audiences andspark not just inspiration, but action as well.
Melissa delivers talks on a variety of subjects associatedwith leadership, learning, and "blameless" inclusion. She
differentiates her content by blending research, neuroscience,
purposeful stories, and fun into her talks.

THE 7 HABITS OF INCLUSIVE LEADERS
The business case for inclusion continues to grow, as
evidenced through research from the likes of Boston
Consulting Group, Harvard Business Review, Catalyst, andthe NeuroLeadership Institute. Translating that research into
actionable tactics is where the difficulty lies. Join Melissa
Majors, CEO of Melissa Majors Consulting for a blame-freeexamination of why one should care, and how to becomea more inclusive leader. This discussion is for all leaders;leaders of self, people, initiatives, and business.

Learning outcomes:• Identify and describe the difference between
diversity, inclusion, belonging, and equity.

• Gain insight into the habits and tactics used byinclusive leaders.

• Unlock access to social posts, job aides, andtoolkits to help build inclusive habits.

DATEBOOK: C A L E N D A R O F E V E N T S
BY POPULAR DEMAND

Friday Whine & Cheese
Zoom gatherings return!

2020

November 25 – December 11
Bidding for Good Holiday Auction

Schedule - Every other Friday at 4:00pm
DECEMBER

Fri, Dec 4, 4:00 pm

Fri, Dec 18, 4:00 pm

Find the full listing with links on our chapter website or bit.ly/
whineandcheese.
(Your member email will give you access). Zoom link will be
provided in your confirmation.

2021
JANUARY

Join your MPI Wisconsin friends and bring the week to a
happy close with some wine and whine. The struggle is realand its always good to see friendly faces that understand.

14

CHAPTER EDUCATION(Virtual Meeting)