TOKYO GAME SHOW Digital World 2024

Exhibit and Sponsorship Plans
February 2024
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TOKYO GAME SHOW Digital World 2024
TOKYO GAME SHOW VR (TGSVR) will be renamed

TOKYO GAME SHOW Digital World
Last year‘s TOKYO GAME SHOW VR 2023 was successful as a virtual venue for the Tokyo Game Show,created in cooperation with many stakeholders.
We hope you will consider exhibiting at TGS Digital World,
as it will help exhibitors maximize their promotional activities.

Change the name
『TOKYO GAME SHOW Digital World』

Duration: September 20 – October 6
Held prior to the opening of the real venue at
Makuhari Messe

As a digital world that is a counterpart to the real venue at Makuhari Messe
The name was changed to "TOKYO GAME SHOW Digital World".
You can enjoy TGS with your devices, not only VR devices.

9/26(Thu)

TGS2024
TGS
Digital World 2024
SP

PC

PC VR

StandaloneVR

9/29(Sun.)
10/6(Sun.)

9/20(Fri.)+6 days

Digital World only

9/26(Thu)
CoOrganization
period+1 week

Digital World onlyThis document is a proposal document as of February 2024 (date of distribution), and implementation details are subject to change.
This does not represent a promise that the measures in this document will be provided only to your company, nor do we promise the details of project implementation, etc.

2Benefits of TGS Digital World
We contribute to maximizing promotions through the creation of exhibits and experiences can only be offered with a virtual venue.

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Creating original booths that can only be realized in virtual
space and creation of experience content

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Spreading the experience from the visitor's perspective,
including posting images/videos on SNS and YouTube

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TGSVR
2023
Results

Reach a wide range of game fans in Japan and abroad,including game fans who cannot come to the real venue

PR effects through media exposure can also be expected.
(TGSVR2023 Total advertised value equivalent over 690 million yen)

Exhibitors andSponsors

33 companies

OnlineTotal numberof visitors

319,967 people

Number ofYouTube posts

More than 160 videos

averagelength of stay

Approx. 48 min.

Number of
X PostMore than 37,000 postings

Device Ratio

VR 33.8％
PC 41.2％
SP 25.0％

Domestic and foreign total:

More than 1,700 articles
Domestic and foreign total:

The total advertising value equivalent of gained
media exposure was over 690 million yen

You can also visit the official website below
for details about TGSVR2023.

▼TOKYO GAME SHOW VR official website▼
https://tgsvr.com/*The event has ended. Archived videos and images of the venue are available.
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TGS Digital World 2024 Plans
Exhibitplan

Contents

Number of boxes

Only for Game-related Companies, VR Platformers

Breakdown
Exhibition fee

Production costFee plan

Notes*You provide us with 3D data from your company's game assets and we place them in the world or booth.
Depending on the plan you choose, we will also convert data and respond to customization upon request.

Assumed 1 company

JPY
5,000,000.

JPY
25,000,000.- and up

JPY
30,000,000.- and up

We produce an independentworld that can be accessed
directly from the entrance
space.

gold
Gold

Production：Booths in the
exhibit area + mini-world
Contents: 3D data installation +conversion

Assumed 3 companies

JPY
2,000,000.

JPY
6,000,000.- and up

JPY
8,000,000.- and up

Booths in the Exhibit Area andYou can enter from there.
Create dedicated scenes

silverSilverProduction：Booths in the
exhibit area
Contents: 3D data installation

Assumed 15 companies

JPY
1,000,000.

JPY
2,000,000.- and up

JPY
3,000,000.- and up

Produced according to thedraft specifications
Install 3D databronzeProduction：Booths in the
exhibit area
Contents: 2D data installation

Assumed 20 companies

JPY
500,000.

JPY
500,000.- and up

JPY
1,000,000.- and up

Logos, images, videos, etc.
Installation of simple materials
onlyplatinum
Platinum

Production：Independent World
Contents: 3D data installation +conversion

Bronzefor general corporate use only
gold
Premium

Production：Independent World
Contents: 3D data(original
development)

Assumed 3 companies

JPY
5,000,000.

JPY
45,000,000.- and up

JPY
50,000,000.- and up

Original development is
Amount to be determinedaccording to the production

silverStandard

Production：Booths in the
exhibit area
Contents: 3D data(original
development)

Assumed 15 companies

JPY
1,000,000.

JPY
14,000,000.- and up

JPY
15,000,000.- and up

In the exhibit area
Create an original boothSupplementary information*The above menu is in the development stage. The contents may be subject to change.
*If customization or original production work beyond what is expected (space planning, 3DCG data conversion support, CG production, etc.) is required, a separate production fee will be charged.
* Exhibitors and sponsors are limited to companies and products that comply with CESA's Code of Ethics. (CESA Code of Ethics: https://www.cesa.or.jp/guideline/ethics.html)* Entities and organizations exhibiting at TOKYO GAME SHOW DigitalWorld 2024 will be treated the same as online exhibitors in the "TOKYO GAME SHOW 2024 Exhibition Rules and Regulations.

4Images for each plan

The following images were created for illustrative purposes only.

Platinum exhibitors and premium sponsors create a separate space from the entrance.
The higher the plan in the exhibit area, the larger space can be produced along the user flow line.

Platinum

Entrance

SilverGold

BronzeStandard

Premium

SilverBronzeExhibit Area

Standard
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Exhibit Patterns

The following images were created for illustrative purposes only.

Only for Game-related Companies, VR Platformers

PlatinumGold

SilverWe produce an independent world that can beaccessed directly from the entrance space.
3D data provided by you is installed in the World.
If necessary, we can convert the data anddevelop some of the original data.

We will create a booth in the exhibit area and amini world that can be accessed from the booth.
3D data provided by you is installed in the booth.
If necessary, we can convert the data.

We will create a booth in
the exhibit area.
3D data provided by you is
installed in the booth.

(Additional fees will be determined based on content)(Additional fees will be determined based on content)(*It is necessary to prepare 3D
data in accordance with thesubmission specifications.)

logo

logo
logo

logo

BronzeWe will create a boothin the exhibit area.
Logos, images, videos,etc. are expected to beinstalled.

logo

Independent Area

Exhibit Area

Sponsorship Patterns

The following images were created for illustrative purposes only.

for general corporate use only

Premium
We produce an independent world that can beaccessed directly from the entrance space.
We will propose world design and installation
items according to your request.
(Additional fees will be determined based on content)

Standard
We will create a booth in the exhibitarea.
We will propose world design andinstallation items according to yourrequest.

logo(Additional fees will be determinedbased on content)

Other
Boothslogo

Independent Area

Exhibit Area

Other
BoothsTGS Digital World 2024 Application and Implementation Schedule

MAR

APR

MAY

JUN

JUL.

AUG

end of February

May 24

June 14

Announcement of an event

Deadline for 1st round of
exhibitor applications

Second deadline for exhibitor
applications

Application Period
Period for
adjusting exhibit
and sponsorship
details

Exhibit andSponsorship Details
Production Period*Subject to change

SEP

OCT

September 20

October 6prior experience

end

Application implementation- testing period

Meeting

By Late June

Late July - early August

September 26.

Final confirmation period
for exhibit andsponsorship details (art)

Final confirmation period for exhibits
and sponsored productions (CG)open

If there are still spaces available for exhibitors and sponsors after the first round of applications and decisions, a second application period will
be held to accommodate the remaining number of spaces.
*The above schedule is subject to change

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Exhibit Terms and Conditions
Entities and organizations wishing to exhibit at TOKYO GAME SHOW 2024 shall apply to exhibit in accordance with the following "TOKYO GAME SHOW 2024
Exhibition Regulations" (hereinafter referred to as the "Regulations") and "TOKYO GAME SHOW VR 2024 Exhibition Regulations" (hereinafter referred to as the"Regulations"). Unless otherwise specified, these Rules and Regulations shall apply equally to the "Exhibition Guidelines" and various regulations, guidelines, andinstructions separately stipulated by the Computer Entertainment Supplier's Association (hereinafter referred to as the "Organizer") and Nikkei BP, Inc. (hereinaftercollectively referred to as the "Co-sponsors"). After receiving this application and confirming the details of the application, the Secretariat (hereinafter defined as
the "Secretariat") will issue a "Notice of Acceptance of Application for Exhibit". The exhibitor agrees that this constitutes the conclusion of the exhibition contract.

Tokyo Game Show 2024 Exhibition Rules and Regulations>> >Tokyo Game Show 2024 Exhibition Exhibition Rules and Regulations

TOKYO GAME SHOW Digital World 2024 Exhibition Regulations ①.
■Application and Contract Periods
1.

2.
3.
4.
5.
6.

The company or organization wishing to exhibit (hereinafter referred to as "applicant") understands the purpose of the event and agrees to the terms and conditions of this agreement. (Hereafter, the company ororganization that has accepted the application shall be referred to as the "Exhibitor").
If the secretariat deems it necessary to conduct an investigation to determine whether or not the application is acceptable, the prospective exhibitor shall cooperate in the display of materials and investigation,etc., in accordance with the instructions of the secretariat.
The final deadline for the submission of applications is June 14, 2024 (Friday). However, applications will be closed when the maximum number of exhibitors has been reached even before the deadline.
Applications may be accepted after the final deadline for each plan if space is available.
The secretariat will not disclose the reason for the decision of exhibitors.
The contract period is from the date of acceptance of the application by the secretariat to the date of completion of the contents of the Exhibition Plan.
The secretariat reserves the right to change the contract period if it deems it necessary for the operation of this event. In such a case, the exhibitor must comply with the instructions.

■Selection of Exhibit SpaceThe number of exhibitor slots for this event will be determined by the selection committee only when the number of applications exceeds the number of slots available. The order of priority is as follows
・Priority Order (1): Exhibitors who have exhibited at TGSVR2023
・Exhibitors who have exhibited at TGSVR2022 and TGSVR2021
・Priority Order (3): Other exhibitors
If the same conditions apply, priority will be given in the following order: "exhibitors with real exhibits in 2024 and the largest number of booths," "exhibitors who met the application deadline," and "CESA member
companies. If the same conditions are still met, the exhibitors will be selected by lottery.
The date and time of the selection meeting are scheduled as follows
・First round of applications: Tuesday, May 28, 2024
・Second round of applications: June 18, 2024

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Exhibit Terms and Conditions
TOKYO GAME SHOW Digital World 2024 Exhibition Regulations (2)■ Exhibitor Responsibilities
1.
2.
3.
4.
5.

6.

7.
8.

Exhibitors shall exhibit at this event at their own risk, and shall bear full responsibility for any actions performed by them and the results thereof.
Exhibitors represent and warrant to the Organizer and the Secretariat that they own the rights to the Exhibitor's materials and that they do not infringe upon the rights of any third party.
Exhibitors are responsible for resolving any problems with users or other third parties arising from the contents of exhibitor's materials, publication, distribution, etc., at their own responsibility and expense,
and the organizer and the secretariat will bear no responsibility whatsoever.
Exhibitors shall resolve any unauthorized use of the exhibitor's materials by users or other third parties, or any other infringement of rights to the exhibited materials, at their own responsibility and expense,
and the organizer and the organizer's secretariat shall bear no responsibility whatsoever.
Exhibitors may only display content and exhibits that have been screened for CERO ratings or equivalent. The secretariat may restrict some of the exhibits or methods of presentation depending on the resultsof the screening.
The preparation and maintenance of computers, software, other equipment, communication lines and other communication environment necessary for exhibiting at this event shall be carried out at theexhibitor's expense and responsibility. The exhibitor shall take security measures to prevent computer virus infection, unauthorized access and information leakage at their own expense and responsibility
according to their own usage environment.
The exhibitor shall manage the confidential information regarding this event, the organizer and the secretariat that has been disclosed in connection with the exhibition contract with the care of a goodmanager, and shall not use the confidential information for purposes other than fulfilling the exhibition contract, nor leak or display it to any third party.
Exhibitors are not allowed to assign or rent (regardless of whether or not there is a transfer or rental fee) any contractual status or rights arising from these terms and conditions or the exhibition contract toany third party without the prior written consent of the Management Office.

■Exhibit Plan Specifications and Fees
The specifications of each exhibition plan may be added or changed by the secretariat as necessary.
The basic fee for each exhibition plan and the fees for customized production, etc. shall be determined by the secretariat based on the contents of the exhibition.

■Payment of exhibitor's fee
1.
2.
3.

After receiving the invoice issued by the Management Office, the exhibitor must transfer the total exhibition fee to the designated bank account of the Management Office by the payment deadline (in principle,
one month after the date of application).
If the exhibitor fails to pay the exhibition fee as stipulated in the preceding clause, the exhibitor shall pay the Secretariat 14.6% per annum (calculated on a daily basis over 365 days).
The deadline for payment may be changed upon consultation between the Management Office and exhibitors.

■Cancellation and Termination Fees
If an exhibitor wishes to cancel the exhibition contract, the exhibitor shall send a written notice of cancellation stating the exhibitor's name, the signature and seal of the representative, the name and contact detailsof the person in charge, the date of cancellation and the reason for cancellation to the Secretariat. The cancellation notice shall be sent to the applicant. The cancellation fee for each cancellation date will be as
follows.
Cancellation Fee
From the date of application to June 14, 2024 (Friday): 50% of the exhibition fee
After June 14, 2024 (Friday): 100% of the exhibition fee

10Exhibit Terms and Conditions
TOKYO GAME SHOW Digital World 2024 Exhibition Regulations (3)■Cancellation of Exhibit Agreement, etc.
1.

2.

3.

The Management Office reserves the right to terminate the exhibition contract without notice if any of the following events occur.
(1)If the exhibitor fails to pay all or part of the exhibition fee after the payment deadline.
(2) If the exhibitor violates these terms and conditions(3) In the event that an act is performed that brings this event, the organizer, or the secretariat into disrepute.
(4) In the event that the exhibitor does not follow the instructions of the organizer or the secretariat.
(5) In the event that the secretariat deems that the relationship of trust between the secretariat and exhibitors has been seriously damaged.
If the exhibition contract is cancelled in accordance with the preceding clause, the exhibitor shall not be entitled to receive a refund of the exhibitor's payment and shall not be entitled to makeany claim for compensation for damages against the organizer or the organizer.
Exhibitors must immediately indemnify the Organizers and the Organizers' Association for any direct or indirect damages (including legal fees) resulting from a breach of these terms andconditions or from the conduct of the exhibitor at this event.

■Postponement, change of the event period, or cancellation of the event due to force majeure, etc.
If it is deemed difficult to hold the event for any of the reasons listed below, the organizer and secretariat reserve the right to postpone, reschedule, or cancel the event. In the event of cancellation, theexhibitor's fee will be refunded to the exhibitor after deducting necessary expenses such as cancellation fee and expenses related to the production until the decision to cancel the event. The organizer
and the secretariat will not be liable to the exhibitor for any damage incurred by the exhibitor due to the postponement, change of dates, or cancellation of the event for any of the reasons listed below,
except for the refund of the exhibitor's fee as described above.
(1) When it is necessary to urgently inspect the computer system related to this event(2) When computers or communication lines have stopped due to an accident(3) Natural disasters (including earthquakes, typhoons, storms, fires, tsunamis, floods, landslides, lightning, explosions, fires, etc.)(4) Social disorder (including war, terrorism, hostilities, civil strife, riots, civil commotion, etc.)(5) Acts of public authority (enactment, amendment or repeal of laws and regulations, intervention by government agencies, administrative orders, trade embargoes, etc.)(including)(6) Spread of infectious and contagious diseases (including various bacteria and viruses)(7) At foot, at foot of materials and resources (at foot of electricity, gas, and water supply, at foot of oil, at foot of raw materials and materials, etc.)(including)(8) Labor disputes (including strikes, sabotage, lockouts, etc.)(9) Non-performance of important customers (including bankruptcy or insolvency of management company)(10) Other reasons not attributable to the organizer and the secretariat in addition to the preceding items.

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Exhibit Terms and Conditions
TOKYO GAME SHOW Digital World 2024 Exhibition Regulations④.
■Prohibited items
1.

2.

Exhibitors shall not engage in any of the following acts in connection with this event.
(1) Any act that violates laws and regulations or is related to criminal acts.
(2) Any act that infringes on the intellectual property rights, portrait rights, privacy rights, honor, or other rights or interests of the organizer, the secretariat, other exhibitors, users participating in the event,or other third parties (including disassembling, decompiling, reverse engineering, or any other act that directly or indirectly causes such infringement) (2) The company shall not be liable for any damages
arising out of the use of the software.
(3) Acts that offend public order and morals(4) Transmission of information that the organizer or the secretariat determines falls under or corresponds to any of the following(5) Transmitting information that contains computer viruses or other harmful computer programs.
Information that contains excessive violent or cruel expressions
Information that contains excessively obscene expressions
Information that contains expressions that promote discrimination.
Information that promotes self-harm or self-injurious acts.
Information that promotes the inappropriate use of drugs
Information that includes expressions that are antisocial.
Information that includes expressions that may cause discomfort to others.
(5) Any act that may cause damage to or interfere with the use or operation of the communication facilities, computers, or other equipment and software of the organizer or the secretariat, or any other act
that may interfere with the operation of this event.
(6) Other acts that the organizer or the secretariat deems inappropriate.
If the Organizer or the Management Office determines that the Exhibitor has performed or is likely to perform any of the acts described in the preceding paragraph, the Management Office may instruct the
Exhibitor to stop or change the posting or distribution of the Exhibitor's materials, and the Exhibitor shall comply with the request at its own responsibility and expense. In this case, the exhibitor's payment
will not be refunded and the organizer and the secretariat will not be liable for any damage caused by the payment.

■Disclaimer
1.

2.

The Organizer and the Management Office shall not be liable to compensate for any damages incurred by exhibitors or prospective exhibitors due to default by the Organizer or the Management Office or
due to any illegal act by the Organizer or the Management Office beyond the amount of the exhibition fee paid by the exhibitors or prospective exhibitors to the Organizer or the Management Office, nor shallthey be liable for incidental damages, indirect damages, special damages, future damages and lost profits. The organizer shall not be liable for any incidental, indirect, special, future or lost profit damages.
Notwithstanding the preceding clause, the Organizer and the Secretariat shall not be liable to compensate for damages incurred by exhibitors or prospective exhibitors, except in cases of willful misconduct
or gross negligence, if the Organizer and the Secretariat are exempted from liability under other provisions of these Terms and Conditions.

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Exhibit Terms and Conditions
TOKYO GAME SHOW Digital World 2024 Exhibition Regulations⑤)■Handling of personal information
1.

2.

Exhibitors shall comply with all applicable laws and regulations when collecting personal information through the Event. In particular, Exhibitors shall obtain the consent of the relevant person(s)before providing any Personal Information to any third party. If any dispute arises between the exhibitor and the person(s) whose personal information is provided through this event, the exhibitor
shall be responsible for resolving the dispute at his/her own expense and the organizer and the secretariat shall not be liable for any damage caused.
The secretariat may use the exhibitors' personal information to exchange information necessary for the organization and operation of the event. Please refer to the website(https://www.dentsu.co.jp/terms/privacy_policy.html) for information on the handling of personal information by the secretariat.

■Changes, additions, etc. to these Rules
If there are any matters not stipulated in these regulations or if there are any questions regarding their interpretation, the organizer, the secretariat and exhibitors shall attempt to resolve such mattersin good faith. If no resolution is reached despite discussions between the two parties, exhibitors shall abide by the final decision of the organizer and the Management Office. The Organizer and theSecretariat reserve the right to revise or amend these rules and regulations as they deem necessary. The organizer and the secretariat reserve the right to establish and revise various regulations inorder to ensure the smooth operation of the event.

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Contact us

14For inquiries, please contact

Dentsu Tokyo Game Show Secretariat
E-mail: tgsdw@dentsu-eo.co.jp

supplementary information
 Please fill out a separate application form when applying to exhibit.

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END

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