Anaheim International Film Festival
Recap Report

AIFF Mission Statement
The AIFF mission is to create an environment thatinspires, nurtures and showcases the work ofemerging independent film talent while paying tributeto accomplished film artists in the international,
national and local film communities.

AIFF in the Community“I applaud the Anaheim International Film Festivalorganizers for bringing positive economic
development, cultural arts and education toAnaheim and Orange County. It enhances thequality of life for local residents and ensures that
the Anaheim/OC area remains a world-class visitor
destination and great place to conduct business.
We are proud to support the festival in making thisan inspiring annual tradition that will endure foryears to come.”- Charles Ahlers, president, Anaheim/OC Visitor &Convention Bureau

AIFF in the Community“I am delighted to see AIFF’s OneMinute Film Challenge offered to ourstudents. The Challenge will engage
the minds of young people aroundthe county as they seek new ways totell their stories. I know that there
are many exciting things going on infilm-making and animation inOrange County schools, and I am
really looking forward to seeing thegreat work our kids will produce.”- Bill Habermehl, Superintendent ofSchools, OC Dept. of Education

AIFF in the Community“My deepest gratitude goes toward theAnaheim International Film Festival for
all that it has done for Orange County.
They have created an organization thathas fostered understanding andappreciation of diverse cultures andvalues, and have set high standards for
quality film education and exhibition.
Their efforts have brought a world-classcultural and educational event to the cityof Anaheim, Orange County and theinternational film festival circuit.”- Congresswoman Loretta Sanchez

AIFF in the Community"I’m absolutely thrilled that the AIFF is bringing
Hollywood to Orange County. Anaheim is home tosome of the top brands in the world, recognized in
the fields of entertainment, sports, business andso much more. The time is ripe for our great city
to make its mark in the movie industry, and that’s
precisely what the Anaheim International Film
Festival brings to the table. Having been inbusiness for over 20 years in Anaheim, I know that
local companies and residents will really enjoy andbenefit from being the host community for thishistoric event."- Bruno Serato, proprietor, Anaheim White House
Restaurant

AIFF Sponsors and Partners

AIFF Hotel & Restaurant Partners

AIFF in Review•••••••

5,000 attendees(1,000 attendees opening night)
88 sponsors and partners
127 feature films and shorts
Filmmakers representing 30 different countries
100+ stories written in over 70 media outlets
from Feb.-Oct. 2010, including the LA Times
and OC Register
Tens of millions of media impressions
Event highlights:••••

AIFF Awards Gala
AIFF One-Minute Film Challenge
AIFF Wild Blue Sports Showcase & BMX Exhibition
AIFF New Media Market & Expo

Media Coverage
The AIFF was widely covered in both national and international media – below is just asample of TV, print and web outlets that did stories on the festival:•••••••••••••••••••••

Amerikali Turk•
Anaheim Bulletin•
Anaheim Independent•
Anime News Network•
AOCVCB e-newsletter•
Asian Journal•
Blast Magazine•
Box Office Magazine•
CNN•
Coast Magazine
Cox Communications/Cox Forum ••Daily Titan•
Daily Variety•Digital Cinema Report•
EasyOC.com•
ESPN•
FilmFestivals.com•
FilmFracture.com•Filmmaker Magazine•
FilmThreat•
Fullerton ObserverGreer’s OC
Grind TV
Hispanic Lifestyle
Hollywood Shorts Report
Hope International Tribune
IndieWire
KLAA AM 830 Angels BaseballRadio
KOCE-TV/PBS
Korea Times
Lance Magazine
Latino Weekly Review
LatinoLA.com
Live OC Magazine
Los Angeles TimesMovie City News
Moving Pictures Magazine
OC A-List
OC E-Zine
OC Gazette
OC Gente•
••
•
•
•
•
•
•
•••••••••••OC Metro
OC Standard
OC Weekly
Orange Coast Magazine
Orange County Business Journal
Orange County Register
Parenting Orange County
Persian News Network
Racket MagazineRed Carpet Drive
RivieraShorts Showcase
Surfers Village
Surfline
The Examiner
The Hollywood Reporter
The Place Magazine
TurkishNY.com
Vien Dong Daily
Where OCPR/Media Impact••

100+ stories written about AIFF from February-October 2010
Tens of millions of media impressions (national and international audiences)

AIFF Ad Reach
The AIFF secured numerous media sponsorships in print,
web, TV and radio.

AIFF: Sample Advertising Impressions

Below is a sampling of AIFF’s ad impressions:••••••••••Angels Stadium “Big A” sign – 223,000 impressions daily
Live OC – 105,000 impressions (1 issue)
OC Family – 348, 000 impressions (2 issues)
OC Metro - 360,000 impressions (2 issues)
OC Standard/OC Ezine - 120,000 impressions (2 issues)
Orange Coast Magazine – 339,204 impressions (2 issues)
The Place Magazine OC – 168,000 impressions (2 issues)
The Place Magazine LA – 204,000 impressions (2 issues)
Shorts Showcase – 1,000,000 households
Time Warner Cable TV – 344,388 households

AIFF Niche Events & Highlights•••••

The AIFF One-Minute Film Challenge
The AIFF “Wild Blue” Sports Showcase and BMXExhibition”
The AIFF New Media Expo & MarketThe AIFF Awards Gala
First Event Film Festival App

AIFF & Disneyland Resort“We are very proud to be a founding
sponsor of Anaheim’s inaugural
International Film Festival. Ourcompany has a rich history of creative
storytelling and quality entertainmentthat makes this a natural fit for us.
Locally, we support arts education
efforts to cultivate the next generationof artists, including filmmakers. We
look forward to being a part of thislandmark festival.”- George Kalogridis, president,
Disneyland Resort

AIFF Awards Gala Summary••••The “crown jewel” of AIFF - a spectacular red
carpet affair presented at Disney’s Grand
Californian Hotel & Spa, followed by a showingof “World of Color”
AIFF Anaheim Film Honors Award recipients
included actress Mira Sorvino, actor Hector
Elizondo and director Jonathan Lynn
Extra! correspondent Michael Corbett served
as master of ceremonies
The 300+ attendees included Orange County’s
top city, community and business leaders,celebrity honorees, and AIFF filmmakers

AIFF War Room!

Some of the 2010 team

AIFF Marquee!

Some of the Founders Opening Night

Owners of UltraStar Theatres and Founder
Wally Schlotter with Bruno Serato

Red Carpet welcome!

1100 people packed opening night!

Anaheim Mayor Tom Tait in Support

BMX ShowBirth of Big Air Premiere then BMX Show!

Flying at AIFF!

The BMX Dream Team!

Celebrities roll up to AIFF Gala

Honorees and Businessmen arrive

The glamorous arrive

City Officials in Formalwear

Amazing pre-show reception

Incredible dinner/awards programwith 400 guests

President of Disneyland Resort

Paul Sorvino takes the stageThank You Disneyland Resort!

We will never forget!