Press Release
AIG Japan Holdings
Kamiyacho MT Building, 3-20,
Toranomon 4-chome,
Minato-ku, Tokyo 105-0001
Japan

AIG Japan launches “Diversity is Strength” Campaign
Campaign includes a new online movie filmed in Japan featuring theNew Zealand All Blacks and Black Ferns Rugby Teams
TOKYO, April 23, 2018 - AIG Japan Holdings KK (AIG Japan) today launched a newcampaign, “Diversity is Strength” to promote the importance of diversity.
The Diversity is Strength campaign will focus on raising awareness of a range of topics
including cultural diversity, gender diversity, disability inclusion, and sexual diversity.
Diversity is Strength is the first stage of AIG Japan’s Project Zero, a new initiative aiming toactively address key social issues.
To mark the launch of the Diversity is Strength campaign, AIG Japan has released a special
movie filmed in Osaka featuring the All Blacks and Black Ferns, the world champion men’sand women’s New Zealand national rugby teams. New Zealand Rugby is strongly committed
to diversity and inclusion and both teams deliver a strong Diversity is Strength message while
attributing the importance of diversity as playing a part in their success at the highest levels ofinternational rugby over time.
The Diversity is Strength campaign is based on the concept that all the diverse colors of therainbow come together to form the color black. The movie and advertising features the players
in a modified jersey made from a special fabric, United Black, that reveals rainbow colors
when stretched.

The Diversity is Strength campaign also features a striking series of portraits of celebrities andchampions of diversity alongside the All Blacks and Black Ferns players.
To encourage people to show their support for diversity, AIG Japan is offering a chance towin an exclusive, limited edition United Black t-shirt via Twitter and will make a donation tocharity based on the number of Twitter users that support this movement.

Diversity is Strength campaign details:1）Special movie starring the All Blacks and Black Ferns
AIG, the Major Global Sponsor of the All Blacks (the New Zealand men’s national rugbyteam) and the Black Ferns (the New Zealand women’s national rugby team), has created a
special movie “#DiversityIsStrength” starring players from both teams and filmed in Osaka,
Japan.
The movie depicts the All Blacks and Black Ferns taking to the field to support diversity andtake a stand against all forms of discrimination.
This follows the success of the online movie “#TackleTheRisk” which was released in March2017 and featured the All Blacks tackling risks in Tokyo. #TackleTheRisk has been viewed
over 170 million times worldwide and has received numerous international marketing awards.
The new movie, #DiversityIsStrength, can be viewed via AIG Japan’s special campaign siteor on YouTube, Facebook and Twitter.
Special site : project-zero.com
YouTube : https://youtu.be/r_8QaYRfSQEFacebook : https://www.facebook.com/AIG.Sonpo/
Twitter: https://twitter.com/AIG_Sonpo2) Portraits and special messages featuring the All Blacks and celebrities
A series of portraits featuring members of the All Blacks and Black Ferns alongside wellknown personalities and representatives of diversity will be featured in online and outdoor
advertising for the Diversity is Strength campaign. The striking portraits feature strong
messages from the players and personalities in support of diversity. The images andinterviews can be viewed on project-zero.com.

3）Charity program and online prize draw
As an extension of the campaign, AIG Japan is encouraging people to show their support fordiversity and inclusion on Twitter. For every user who tweets the hashtag#DiversityIsStrength, AIG Japan will donate 100 yen (up to a maximum of 1 million yen) toReBit, an NPO that works to promote understanding of the LGBT community througheducation and other activities. In addition, users that retweet and follow the AIG Sonpo
account on Twitter (@AIG_Sonpo) will go into a draw to win one of 200 limited edition
United Black t-shirts that have been created from a specially developed black fabric thatreveals the colors of the rainbow when stretched, and feature the team logos of the BlackFerns and All Blacks.

4) Tokyo Rainbow Pride
AIG Japan will continue to spread the message of Diversity is Strength with its ongoingsupport of Tokyo Rainbow Pride, Japan’s largest LGBT event. Visitors are invited to drop by
the AIG Japan booth at the Tokyo Rainbow Pride event in Tokyo’s Yoyogi Park on May 5th
and 6thAbout New Zealand Rugby:
AIG has maintained a sponsorship agreement with New Zealand Rugby (NZR) since 2012. Since then
the two partners have carried out joint rugby events capturing international attention. The successful
partnership was renewed in November 2016 and extends AIG’s position as the Major Global Sponsor
and Official Insurance Partner of New Zealand Rugby and the All Blacks for a further six years. AIG
continues to directly sponsor the All Blacks, the All Blacks Sevens, the Maori All Blacks, the Black Ferns,
the New Zealand Black Ferns Sevens and New Zealand Under 20 teams.
American International Group, Inc. (AIG) is a leading global insurance organization. Founded in1919, today AIG member companies provide a wide range of property casualty insurance, lifeinsurance, retirement products, and other financial services to customers in more than 80 countries
and jurisdictions. These diverse offerings include products and services that help businesses andindividuals protect their assets, manage risks and provide for retirement security. AIG common
stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.
In Japan, AIG companies such as AIG General Insurance Company, Ltd., American Home
Assurance Company Ltd., JI Accident & Fire Insurance Co., Ltd., AIG Partners Co., Ltd. andTechmark Japan KK are providing their services.