Sustainability Report2008

C O N T E N T S

Editorial Policy

FUJIFILM Holdings issues a sustainability report every year to
inform stakeholders about the corporate social responsibility(CSR) activities of the Fujifilm Group. In FUJIFILM Holdings
Corporation Sustainability Report 2008, the style of disclosure
was changed from a stakeholder approach to a CSR-issues
approach. Primarily, it documents the Group’s efforts in fiscal
2007 with focuses on matters of interest and concern to stakeholders and CSR issues in the Medium-term CSR Plan of the
Fujifilm Group.
And since the Fujifilm Group operates 13 businesses in 26
countries around the world, the report includes more detailed
information about efforts by overseas companies and Fuji Xerox
in addition to actions taken by Fujifilm.

Fujifilm Group and stakeholders

Shareholders
and investors
Industrial
associations,
Governmentorganizations,
Business partners

Customers(universities, doctors,
others)Futuregenerations
Transaction
partners

Editorial Policy
Top Commitment

2

Feature: Enhancing Quality of Life4

In addition to Fujifilm Group’s products and technologies, this feature
highlights two priority areas of VISION75, our medium-term management
plan, under the theme, “Enhancing the Quality of Life,” as upheld in thecorporate philosophy. “Response to Climate Change” and “CSR Activities
in China” are also detailed as part of our Medium-term CSR Plan.

Fujifilm Group Technologies and R&D

6

Employees
Communities

Initiatives in the Medical Field

8

Initiatives in the Printing Field

12

Fujifilm Group

Suppliers
MarketNGOs/NPOs

Related page
Page 28: Steps for Promoting CSR Activities and Progress Evaluation

Societies (local and worldwide)40

The CSR Activities Report features the Fujifilm Group’s extensive CSR
efforts organized by theme. Activities that the Fujifilm Group regards asimportant are discussed as well as stakeholder interests.

Compliance42

Risk Management

45

Facilitating Personnel Development andAchievement at Fujifilm

46

Facilitating Personnel Development andAchievement at Fuji Xerox

48

Creating a Safe, Healthy Workplace for All Employees

50

Toward Enhancing Customer Satisfaction

52

Fujifilm Group Green Policy

54

Environmental Burdens of the Fujifilm Group

56

Stakeholder Dialogue (Eco-printing)

Environment

Related page

CSR Activities Report

Response to Climate Change

16

CSR Activities in China

20

Page 79: Communication with stakeholders

Stakeholder Dialogue (Reducing Environmental Burdens)

Medium-term CSR Plan Highlights

Utilization of the AA1000 Framework
Since fiscal 2003, the Fujifilm Group has conducted CSR activities and disclosed information referring to the approach of the
AA1000 Series. We utilize this framework to properly alignCSR activities with the preparation of this report. The content
of this report as well as the CSR efforts of the Fujifilm Group
have been evaluated by a third-party organization before being
provided to stakeholders. Starting with this report, FUJIFILM
Holdings requested a review by the BSI Management Systems
Japan K.K. in accordance with the AA1000 AssuranceStandard to ensure a proper evaluation of the Group’s CSR
activities against stakeholder expectations and requests andto make certain that these activities are appropriatelyreflected in this report.
Related page
Page 92: Evaluation Results Based on AA1000 Assurance Standards

Period covered by the report
Fiscal year 2007 (April 1, 2007—March 31, 2008) is covered in the performance data. With regards to the contents of activities, wherever
possible, we have conveyed the most recent trends, including activities
in fiscal 2008.
Organizations covered by the report
The Fujifilm Group (FUJIFILM Holdings, Fujifilm and its affiliates, Fuji
Xerox and its affiliates)•Major consolidated companies are shown on page 95.
•Quantitative information about personnel and labor affairs is non-consolidated data for Fujifilm and Fuji Xerox.
•The scope of Labor Environment and Social Benefit Accounting isshown on page 79. The scope of Environmental Accounting is shownon page 85.
Referenced guidelines•Ministry of the Environment: Environmental Reporting Guidelines—
Towards a Sustainable Society (Fiscal Year 2007 Version)•GRI: Sustainable Reporting Guidelines 2006
•Ministry of the Environment: Environmental Accounting Guidelines(Fiscal Year 2005 Version)
Supplemental information regarding reported matters•Different subjects for the Fujifilm Group, Fujifilm and its affiliates, andFuji Xerox and its affiliates are used in this report for the sake ofaccuracy. For the scope of these subjects, please refer to page 95.
•The term “employee” refers to all employees, including managers,
general employees, and part-time staff. The term, “company employees,” indicates full-time staff. To further ensure the accuracy of thereport, the terms “regular employees” and “non-regular employees”(temporary staff, part-time staff, others) have been used separately
as required.
•The operating company, Fuji Xerox, issues a separate sustainability report.
Please refer to that report for details on the activities of Fuji Xerox.

26

Medium-term CSR Plan Highlights report on the progress of activities infour challenges that are priority areas for the Fujifilm Group’s CSR, including the formulation of policies, planning, the creation of a framework, andissues focused on in fiscal 2007.

Steps for Promoting CSR Activities
and Progress Evaluation
Strengthening Governance28
30

Design for Environment

58

Chemical Substance Management
for Safety and the Environment

60

Chemical Content Management

62

Effective Waste Management and Recycling

64

Sustainable Use of Water

66

Biodiversity Conservation

67

Stakeholder Dialogue(Biodiversity—A Dialogue with the Future Generation)
Stakeholder Dialogue (Biodiversity—A Dialogue with Experts)

Enhancing stakeholder dialogues

Contributing to Society

70

Stakeholder Dialogues 2008

Working Together with Local Communities

73

Data and Information

74

Group Company’s Stakeholder Dialogue (Logistics)

Response to New Trends

34This section contains basic information about CSR activities and quantitative information regarding environmental aspects, personnel andlabor affairs.

Stakeholder Dialogue (Human diversity)

Strengthened Information Disclosure

36*Items included in Data and Information section are shown on P.75 and respective pages.

GRI Guideline Comparison Tables

Compliance with Environmental Laws
and Regulations

38

91

Evaluation Results Based on AA1000 Assurance Standards

92

Fujifilm Group Business Overview

94

The Scope of This Report

95

Domestic and International Appraisals

96

Dissemination of Investor Relations Information/
Disclosure of CSR Information, Editorial Postscript

97

TOP

COMMITMENT

We thrive on change.
To meet the challenges of changing times,
we adapt and innovate.
Responding to the expectations ofsociety and creating connections to
the future are the fundamental principles
of our corporate management.

Shigetaka Komori
President and Chief Executive Officer, FUJIFILM Holdings Corporation
and Chairman, Group CSR Committee

We thrive on change
In last year’s sustainability report, I reported that the entire
Fujifilm Group was working in concert to realize a robust corporate constitution and to create a new business structure toward
our Second Foundation. These efforts, that is, the fundamental
reform of the Fujifilm Group, are still underway. It is the responsibility of top management to complete this project as quickly
as possible.
On the other hand, reform itself is a never-ending process. To
address the changing times and meet the demands and expectations of society to create new value, we must firmly determine the course we should take and constantly reform
ourselves as well as the overall enterprise with a spirited enthusiasm for new challenges.
Metabolism is a function that enables all living things to live andgrow. Sometimes living things must even change their morphology and functions to survive in the face of new environmental
challenges. Just like living things, a company, its organizations,functions, and individual employees cannot remain stationary.
We must continue to evolve with courage and conviction.

2 FUJIFILM Holdings Corporation Sustainability Report 2008

To meet the challenges of changing times,
we adapt and innovate
The Fujifilm Group achieved its highest ever sales (¥2,846.8 billion) and operating income (¥207.3 billion) in fiscal 2007.
However, we must never forget our commitment to constantly
tackle difficulties and carry through with firm determination; we
can never simply rest on our laurels or bask in the approval ofsociety. In fiscal 2007, we completed large-scale structuralreforms for the Imaging Solutions Business that had been ourcore operation. At the same time, we selected and concentrated management resources into priority business domains,through such efforts as aggressive capital investment in highfunctional materials such as FPD (flat panel display) materials
and our entrance into the pharmaceutical business with theacquisition of Toyama Chemical Co., Ltd. To overcome change,
it is vital to have the courage to face great pain and hardshipand the composure to see the situation through along withdrawing up effective strategies and tactics.
I believe the following four conditions are necessary to proceedwith these reforms. The first is direction. It is particularly important to clearly declare where we are heading. Second, we must
steadfastly undertake challenges and carry through without giving up. Third, employees as strong individuals. All our employees should be professionals capable of demonstrating theircompetence in any setting. Finally, an efficient organizationthat is slim and muscular. With these conditions combined, we
can overcome any difficulties and create new value.

Fujifilm Group Corporate Philosophy
We will use leading-edge, proprietary technologies to provide topquality products and services that contribute to the advancement of
culture, science, technology and industry, as well as improved healthand environmental protection in society. Our overarching aim is tohelp enhance the quality of life of people worldwide.

Human resources connect the past, present
and future
In my New Year’s message for 2008, I declared, “Fujifilm will
become a company that produces great people before producing great products.” Every society, nation, and company consists of people, and these individuals hold the key to their ebb
and flow. Therefore, fostering personnel is critical for connecting the past, present, and future, that is, to be sustainable.
Various jobs are intricately interwoven in a company, and eachone offers an opportunity for learning and growth. Every person
works in accordance with his or her duties and responsibilities,
demonstrating all their capabilities, including sensitivity, criticalthinking, enthusiasm, fortitude, the ability to act, cooperation,
sincerity, dignity, and so on. This repeated cycle shapes personal growth and transformation. Regardless of age, experience, gender, and nationality, human resources represent thetrunk of a massive tree, the company. I am convinced the pathway to the future lies in human resources with corporate culture conducive for nurturing them, appropriate systems andmechanisms, and proper training and guidance.

Change and diversity are the nourishmentof the future
A company has no significance if it does not benefit society.
Therefore, people and organizations that can respond tochanges in the times and circumstances and meet the expectations of society are absolutely necessary. These people andentities are required not only to respond to changes but toembrace them as opportunities. Furthermore, diversity, encompassing a wide variety of knowledge and experience, multifaceted viewpoints and ways of thinking, and various roles andvalues, supports an ever-changing world. The world has beensustained through changes brought about by this diversity, andit indicates affluence and facilitates generational change. Thisis also the essence of biodiversity, which is being increasingly
recognized, along with climate change.
I believe the significance of variety, the essential concept ofdiversity, is the key for CSR management. There is no sustainability without change, and this sustainability is jeopardized
without diversity. We are steadfastly focused on addressingchange and diversity because these will nourish the future.

Fujifilm Group Vision
Anchored by an open, fair and clear corporate culture and with leading-edge, proprietary technologies, Fujifilm is determined to remain aleading company by boldly taking up the challenge of developing new
products and creating new value.
Fujifilm Group Charter for Corporate Behavior
In addition to pursuing profit through fair competition, corporations
must make a contribution to society at large. To this end, the FUJIFILMGroup, in its corporate activities in Japan and abroad, respects
human rights, observes both the spirit and the letter of all laws andregulations and international rules, and, acting in a socially responsible manner, works independently toward the sustainable development of society and the FUJIFILM Group companies, in accordancewith the following five principles.

1. A Trusted Company
We develop and provide socially beneficial goods and services of the highest
quality using advanced and original technologies in a safe and responsible
manner. Based on an open, fair and clear corporate climate, we create newvalue in a spirit of appropriate competition and fair dealing, continually striving to satisfy customers and other stakeholders and earn their trust.

2. Social Responsibility
We communicate with customers, local communities, shareholders and othermembers of society, conduct appropriate and fair disclosure of corporate information, comply with laws, regulations, and other rules, and uphold public orderand morals. As good corporate citizens, we strive to correctly understand andrespect local cultures and customs and to actively engage in public interest
activities, especially those that contribute to local community development.

3. Respect for Human Rights
We respect and protect fundamental human and labor rights set out in international declarations. We reject the use of forced labor or child labor in any form.

4. Global Environmental Conservation
Recognizing that positive involvement in the resolution of environmental
issues is an essential part of a corporation’s social role and activities, we act
voluntarily and proactively to help preserve the global environment.

5. Vibrant Workplaces
We strive to develop the skills of all employees, to provide safe and comfortable workplaces, and to respect diversity, individuality and differences.

Recognizing top management’s responsibility to embody the spirit ofthis Charter, Fujifilm Group executives shall lead by example and promote sound understanding of the Charter both within Group companies and among business partners. They shall strive to continuallytake account of views within and outside the Group, establish efficient corporate systems, and foster high ethical standards.
In the event of situations that contravene this Charter, top management shall clearly indicate both within and outside the Group its
approach to resolving the situation and work to identify its causes
and prevent any recurrence. Top management shall take accountability, promptly and appropriately disclose information, and take strict
disciplinary action when appropriate, including in regard to itself.

FUJIFILM Holdings Corporation Sustainability Report 20083

Fe a t u r e : E n h a n c i n g Q u a l i t y o f L i fe

In addition to Fujifilm Group’s products and technologies, this feature highlights two priority areas of
VISION75, our medium-term management plan,under the theme, “Enhancing Quality of Life,” asupheld in the corporate philosophy. “Response to
Climate Change” and “CSR Activities in China” arealso detailed as part of our Medium-term CSR Plan.
Fujifilm Group Technologies and R&D

6

Initiatives in the Medical Field

8

Initiatives in the Printing Field

12

Stakeholder Dialogue (Eco-printing)Response to Climate Change

16

CSR Activities in China

20

Picture Scroll of The Tale of GENJI; “Yomogiu” (Quire 15), Treasures from The Tokugawa Art Museum
While Genji fled to Akashi, in Suma, those women under his care faced severe financial difficulties. The residence of Suetsumuhana, in particular, who truly believed Genji would return and waited single-mindedly for him, lived
in extreme poverty with her residence in ruins. On a moonlit night after an early summer shower, Genji was attracted by wisteria flowers hanging over a large pine tree and dropped by the dilapidated residence, with
Koremitsu brushing away the night dew in front of him. There stood Suetsumuhana’s ramshackle home. Moved by Suetsumuhana’s sincerity, Genji vowed to take care of her the rest of her life.

4 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 20085

Feature: Enhancing Quality of LifeThe Fujifilm Group’s new research system

Creation of new value by integrating diverse technologies

Fujifilm Group Technologies and R&D
Our aggressive advances in R&D are generating new value and enhancing quality of life
by integrating and deepening various fundamental and core technologies.

Fujifilm Group’s fundamental technologies
and applications
In addition to highly versatile fundamental technologies, includingorganic and inorganic materials,
analysis, thin-layer formation andprocessing, imaging, software andoptics, which have been cultivatedin the field of photosensitized materials and xerography, the Fujifilm
Group possesses core technologies
that lead to differentiation in terms Shinpei Ikenoue
Director, Senior Vice President,of performance and cost. Operating General Manager of the Research &in 13 business fields, the Group Development Management Headquarters,
FUJIFILM Corporation
takes advantage of its productdesign technologies that follow from the integration of thesebasic and core technologies. We apply these technologies tofurther advance and fuse R&D into the areas of highly functional materials, medical and life sciences, graphic arts, documents and optical devices to ultimately create new value.
The sustainable growth of the Fujifilm Group requires the ongoing creation of new businesses, as outlined in VISION75, our
medium-term management plan, which calls for the in-depth
development and expansion of fundamental and core technologies. To this end, young, mid-level and expert researchers must
act in concert to address the challenges of technological revolution by capitalizing on their respective strengths. Fully deploying existing systems, we will aggressively develop innovativetechnologies and products that lead to new ventures, whileaiming to create new areas of focus and evoking within ourselves the passion to generate new ideas.

The technological presence of the Fujifilm GroupImaging solutions

1930

Information solutions

Document solutions

1934 Fuji Photo Film Co., Ltd. established1934 Motion picture film
1934 Plate-making film
1936 X-ray film
1948 Color reversal film/still cameras

1950

1951 Microfilm
1954 Industrial X-ray film
1958 Color negative film
1958 FUJITAC (TAC film)

1960

Liquid crystals

Thin-layer formation

Coating

Organic
chemistry

Photoresists

Inorganic
chemistry

Molecular orientation control
Particle dispersion

Fujifilm’sCore Technologies

Pigments/dyes
Biosensing

Optics

Optical devices and systems

AnalysisEmulsification
Microcapsules

ImagingHigh-precision
processing

Information systems
and solutions

Medical and life science equipment business

Optical components
Optical transmission/recording
CCD devices

6 FUJIFILM Holdings Corporation Sustainability Report 2008

Information solutions

Document solutions

1,500

1,000

16.9
32.7

21.5

67.9

77.0

71.7

81.5

78.5

77.2

2004

2005

2006

2007

41.9
54.4

93.4

500

0
(Fiscal year)

1962 Copy machines1965 Single-8 (8mm motion picture film system)
1969 Micro filters (filtering film)

1965 PS plates (for offset printing),
tapes for computers

1970

F O C U S:

R e s e a r c h

r e s u l t s

i n

2 0 0 71975 Full-color copy machines1976 High-speed color negative film
1977 Prescale (pressure measurement film)

1980

1982 Motion picture film awarded the Scientific and Technical Academy Award and an Emmy Award
1982 Information processing system over Ethernet: 8000INS
1983 Digital diagnostic X-ray imaging system: FCR
1984 Minilab system
1984 Floppy disks
1986 QuickSnap, the world’s first one-time-use recyclable camera
1987 Xero Printer, machine incorporating print and copy functions
1988 Digital still cameras
1989 8mm video cameras
1989 Industrial FCR
1989 Digital multifunction machine: Able Series

1990

1990 Velvia, color reversal film for professional photographers
1992 A color, full-color digital copy machine
1993 DocuTech, high-speed printing/publishing system
1996 Digital Minilab Frontier, APS system
1996 CTP plate, WV film
1997 DocuWorks, document handling software

2000

2001 Fuji Xerox transformed into consolidated subsidiary

Fujifilm nutritional supplements,
Metabarrier and OxibarrierCore technologies gained in the field of film
lead the way to distinctive new products

Fuji Xerox LED printhead technology

Smaller, lighter products offer high image quality
with little or no noise or vibration

In October 2007, Fujifilm launched Metabarrier and Oxibarrier multisupplements for human health. Both supplements benefited fromcutting-edge technologies for delivering beneficial ingredient todesired part of body based on Fujifilm’s unique concept of FTD technology. Metabarrier contains salacia, a plant that has long beenused in India and Sri Lanka. Salacia is now attracting attention for its
influences on sugar and fat properties as well as its ability to
improve the body’s internal function by bringing nutrients to beneficial bacteria in the intestines. Fujifilm successfully formulated highly
concentrated salacia with stable quality. Astaxanthin contained in
Oxibarrier is a natural ingredient, a type of carotenoid that is 1,000
times more effective than coenzyme Q10 in its antioxidant activities(according to Fujifilm research). Our original nano-emulsification
technology enabled the formulation of astaxanthin, along with its
protective membrane into a water-soluble powder that is readily
absorbed into the body.

An exposure system in xerographic printers and copy machines uses
either a laser ROS (raster output scanner) or a printhead that utilizes
LEDs (light-emitting diodes) as a light source. While the LED printhead system provides the advantages of significantly smaller size
and noise-free operation, there remains an issue of image streaking
compared to a laser ROS system. Fuji Xerox successfully produced acompact LED printhead with high image quality by developing aunique technology to maintain uniform light exposure and 1,200 dpi
self-scanning LEDs that reduce the amount of wiring. As a result,
Fuji Xerox reduced the space required for one paper tray and developed copy machines that also incorporate a finisher without changing the overall size.
The development of this LED printhead opened the way for officemachines that adopt both digital screen technology (MACS) todeliver the tone reproduction of high-end machines and an image
processing technology (IE/EE) to reproduce smooth, high-resolution
letters and lines, for high image quality equivalent to or better thanlaser ROS systems.

Metabarrier featuring highly concentrated salacia with stable quality (left) andOxibarrier that delivers astaxanthin to desired part of body (right)

Size of laser system (upper left) compared to LED printhead system (lower right)(artist’s rendering)

2002 Vertical cavity surface emitting laser
Functional film

Polymer

Imaging solutions

2,000 (Billions of yen)

2003 Super CCD

Highly functional fine chemicals
Film formation

R&D expenses by operating segment

1963 Non-carbon paper, videotapes for broadcasting

Highly functional materials
FPD, semiconductors, recording media,
cosmetics and life science businesses

FUJIFILM Advanced Research Laboratories in Kaisei-town, Kanagawa Prefecture (left)
Fuji Xerox R&D base, CITY (artist’s rendering), under construction in Minato Mirai 21 (right)

1962 Fuji Xerox Co., Ltd. established1999 SYNAPSE, medical imaging and information management system,
Sapientia, digital endoscope system

Core technology development at the Fujifilm GroupIn April 2006, Fujifilm established its FUJIFILM Advanced
Research Laboratories in Kaisei-town, Kanagawa Prefecture, toconsolidate four previously separate laboratories. The new laboratories are playing an important role as a company-wide center for unifying the development of pioneering basic and coretechnologies. We will strive to quickly create new businesses
and products, led by the Advanced Research Laboratories, toopen future opportunities by conducting R&D investments on
more focused areas.
Fuji Xerox will launch a new urban R&D base, nicknamed,“CITY: Collaborative Innovation Tower in Yokohama,” in Minato
Mirai 21, Kanagawa Prefecture (scheduled completion: March
2010). With this new site, the company’s R&D operations will
be consolidated into the existing location in Ebina and the newsite in Yokohama. Fuji Xerox will take on the challenge of generating and delivering innovative value to customers by restructuring its R&D system with these two bases as the hub.

Document and digital imaging business2003 Transnasal endoscope
Digital diagnostic X-ray imaging system: FCR PROFECT CS
2005 New information system: ApeosPort Series

2006 Fujifilm Group shifted to holding company structure
2006 Functional skin care cosmetics: F Square i
Internal care products: F Cube iDigital imaging
Fine-processing

2007 Digital Minilab Frontier 700 Series

Lasers2007 Nutritional supplements: Metabarrier and Oxibarrier

FUJIFILM Holdings Corporation Sustainability Report 20087

Feature: Enhancing Quality of Life

Contributing to society by applying advanced technologies to medical care

Fujifilm Group’s Medical Systems Business
X-ray diagnosis

Initiatives in the Medical Field
We are improving the quality and efficiency of medical care worldwide through cutting-edge diagnostic system solutions,which fully integrate our proprietary, high-quality medical imaging technology with advanced networking capabilities.

Constructing an extensive medical infrastructurethat broadly contributes to society
Since first launching X-ray film in
1936, the Fujifilm Group has been
engaged in the medical business formore than seven decades. Current
annual sales from our Medical
Systems Business, including the Life
Science Business, has grown to¥290 billion (fiscal 2007), nearly
10% of total Group sales.
Toshiaki Suzuki
Under VISION75, our medium-term
Corporate Vice President,
management plan, we intend for this
General Manager ofMedical Systems Business Division,business to achieve ¥300 billion or
FUJIFILM Corporation
more in sales in fiscal 2008. To thisend, we are committed to focusing Group resources in this area
as a core business. We are developing the division into three
primary areas: examinations (using FUJI DRI-CHEM systems or
diagnostic radiopharmaceuticals); diagnosis (medical imaging
involving X-rays, ultrasonographs or endoscopes); and treatment (with therapeutic radiopharmaceuticals). Drawing on thestrength of our global sales locations, we will deliver value tocustomers and contribute to the establishment of a far-reaching medical infrastructure.
Business domains in medical care

Prevention

Examinations Diagnosis

Treatment

Postoperative
Rehabilitationcare(As of March 2008)

Local subsidiaries

Sales distributors

8 FUJIFILM Holdings Corporation Sustainability Report 2008

Japan, recognized as a country with advanced medical care, isexperiencing a surging awareness of health issues across thegeneral population as well as rising social strains in the wake ofsuch problems as an overall shortage and uneven distribution of
doctors, a falling birthrate and an aging population. Medical carein this environment must support the early detection and treatment of disease, and diagnostic imaging is a tool for meetingthese needs. On the other hand, higher performance diagnostic
imaging systems as well as the widespread application of new
examination tools such as CT, PET, MRI and electronic endoscopes are generating burgeoning volumes of patient data.
Consequently, the health care environment in Japan is increasingly drawing upon database technologies for sharing diagnostic
imaging data and leveraging network capabilities to enhancetelemedicine services.
As a provider of comprehensive diagnostic imaging solutions,
Fujifilm is aggressively supplying systems and equipment to thefront line of medical care. SYNAPSE, our medical imaging andinformation management system, which commands the top shareof the domestic market, and C@Rna, a medical network service,play key roles. Beyond their function as comprehensive diagnostic systems that archive, integrate and network medical images,
they also improve the efficiency of medical facilities operations.
Furthermore, our telemedicine network service enhances thequality of local health care and supports new medical options,such as simplifying the process for gaining second opinions.
By taking advantage of the proprietary technical capabilities it
has built up over the years, including image processing and precision optical technologies, Fujifilm has actively released various
medical systems and equipment. These new products causemuch less physical discomfort for the patient and are more environmentally friendly. In addition to the worldwide market-leading
FCR (Fuji Computed Radiography) digital X-ray diagnostic imaging
system and our electronic endoscope system, we have recently
been working to further expand the field of diagnostic imaging
with a fully digital ultrasonograph system and diagnostic radiopharmaceuticals. Linking these with SYNAPSE will provide powerful solutions for improving the efficiency and speed of
examinations and diagnosis with even greater precision. Fujifilm
intends for these advances to further the quality of medical carearound the globe as well as in Japan.

X-ray diagnostic system
FCR, which boasts top share in the global market, draws on
more than 20 years of technological development and expertise.
It enhances the efficiency of diagnostic imaging and the qualityof medical care by providing high-resolution image quality andgreater processing capacity.

SYNAPSE, medical imaging andinformation management system
Medical imaging and information management system
SYNAPSE, the leader in the domestic market, integrates andmanages over a network all diagnostic images in medical
facilities, including those from radiology, endoscopy, pathology
and cardiovascular departments.

Sonography diagnosis

FAZONE M,
digital sonography
diagnostic imaging system

Morphological
Diagnostic
Imaging

Ultrasonograph system
We are enhancing ultrasonograph centered on FAZONE M withconvertible functions, which reduce physical stress on thepatient and reliably produce high-definition images.

Endoscope diagnosis

Electronic endoscope

Capsule endoscope

NEXUS, endoscope, sonography and pathology system

Customers benefit from FCR CAPSULAFCR CAPSULA is significantlys m a l l e r th a n th e p r ev i o u smodel. With an energy-saving
design, it brings down electricity costs by ¥18,500 a year per
customer and reduces CO 2
emissions by 80%.

(Photo courtesy of Given Imaging Ltd.)

Functional
Diagnostic
Imaging

Endoscopy system (FUJINON Corporation)
We are pursuing more robust diagnostic solutions in the field ofgastroenterological endoscopy by providing innovative products,
led by transnasal endoscopes and double-balloon endoscopes.
We have also undertaken strategic cooperation with a capsuleendoscope maker (April 2007).

Nuclear medicine diagnosis

Radiopharmaceuticals
Nuclear medicine diagnosis (FUJIFILM RI Pharma Co. Ltd.)
Nuclear medicine diagnosis using radiopharmaceuticals cancapture functional changes in organs that occur before morphological changes appear due to disease. Functional diagnostic
imaging is emerging as an increasingly important tool for early
detection and treatment.

Cost savings

Worldwide sales locations (Medical Systems Business)

Supporting telemedicine and improving efficiency
in examinations and diagnosis with superior
imaging technology

Energy savings

・DRI-CHEM System ・X-ray imaging
・Therapeutic・Diagnostic
・Ultrasound imaging radiopharmaceuticals
radiopharma・Endoscopic imaging
ceuticals

FCR, digital x-ray
diagnostic imaging system

FCR XG-1(previous model)

FCR
CAPSULA

Difference

kWh unit ⁄ year

1,000

160

—

kgCO2 ⁄ Unit&year

470

75

—

tonCO2 ⁄ year

5,600

900

4,700

Yen ⁄ Unit&year

22,0003,500

18,500Yen ⁄ year

264 million

42 million

222 million

Synergy from Fujifilm and Fuji Xerox
Medical DMS project
Fujifilm and Fuji Xerox are conducting joint research efforts
through their medical DMS (document management solution)
project. The project is focused on developing a medical support
system that unifies the management of massive volumes of
documentation and data including patient charts in hospitals.
The system is expected to facilitate the systematic, unified
management of images and documents from initial readings
through diagnosis and treatment.

FUJIFILM Holdings Corporation Sustainability Report 2008

9

Initiatives in the Medical Field

Feature: Enhancing Quality of Life

Improved breast cancer detection through FCR
Digital Mammography CAD

through a website that is designed to motivate over one million women to get a mammogram.

Fujifilm started early on doing research into image processing
to support breast cancer diagnosis. The company has helped toraise the efficiency and quality of diagnostic imaging by developing an FCR-based digital mammography system combining
high-definition reading technology suitable for breast cancer
screening with our own cutting-edge image processing technologies. The number of those undergoing breast cancer
screening has been rising, requiring massive diagnostic work byphysicians. Fujifilm developed and introduced FCR Digital
Mammography CAD, a computer-assisted breast cancer detection support system, in February 2008. Fujifilm became the first
domestic manufacturer in Japan to obtain approval for a CAD
system under the Pharmaceutical Affairs Law from the Ministryof Health, Labor and Welfare. Fujifilm has also developed a proprietary detection algorithm for this system based on a wealthof cases from within Japan and has been able to achieve a highrate of detection for areas showing characteristics of breast
cancer, including microcalcifications and masses. A high detection rate supports physicians in their readings of images.
Today, an estimated one out of every 20 to 30 Japanesewomen develops breast cancer, the incidence of which is rising every year around the world. However, in addition to selfexaminations, regular mammography screening can detectbreast cancer at an early stage, when 90% of cases can be
cured. Fujifilm will continue to strengthen its efforts toimprove the early detection of breast cancer and provide
greater accuracy in diagnosis.

URL Pink Ribbon Campaign
http://fms.fujifilm.co.jp/fms/mam/html/smile_walk2007.html(in Japanese)
URL “Images of Health” http://www.imagesofhealth.com“Pink, Pink, Pink!” photo exhibition (left), Employees attending Breast Cancer Screening
Seminar (right)

Tokyo, Sendai, and Kobe, respectively. In Tokyo and Kobe, thecompanies served as special sponsors for the Pink Ribbon
Smile Walk 2007, the festival’s main event, and both companies cooperated in the Sendai event.
Around the same time, we held “Pink, Pink, Pink!,” a photo
exhibition of 12 leading photographers, at FUJIFILM SQUARE,
the complex showroom in the Tokyo Midtown. The exhibition
attracted a large number of visitors and heightened their awareness of breast cancer and the Pink Ribbon Campaign.
We also held a seminar for Fujifilm employees to promoteawareness of breast cancer in the Tokyo area on September
11, 2007, featuring Ms. Tomoko Nakanishi of the Asahi
Shimbun Company, who has encouraged the participation ofmany major organizations in the Pink Ribbon Campaign, andDr. Hideko Hiramatsu, Hiramatsu Lady’s Clinic. Over 200 men
and women attended the seminar.

Pink Ribbon Campaign overseas

Related page Page 21: Pink Ribbon Campaign and technical support
for mammography screening in China

Aiding in the early detection of lesions,transnasal endoscopes support diagnosis using FICE
The development of our transnasal endoscope was made possible by fully leveraging FUJINON’s lens and precision opticaltechnologies and Fujifilm’s Super CCD technology. The endoscope tip, with a diameter of 5.9 mm, can be inserted throughthe nose. Patients examined with this device experience muchless discomfort, such as nausea during insertion, comparedwith conventional endoscopes that are inserted through themouth, and are able to continue communicating with physicians during the examination. Consequently, these units havebecome very popular with both physicians and patients andhave already been introduced into a large number of medical
facilities worldwide.
Because its thin scope facilitates observation of target areasfrom many different angles, the transnasal endoscope is suitable for diagnostic examinations of narrow organs, such as theesophagus, in addition to the stomach. Recently, ourtransnasal endoscopes have also been used for the early
detection of lesions in areas ranging from the mouth to thestomach including cancers of the throat and the esophagus aswell as reflux esophagitis.
FICE (FUJI Intelligent Chromo Endoscopy: Imaging diagnosis
based on spectral estimation technology) improves the accuracy of diagnostic endoscopy. Through optical image processing, FICE facilitates ready identification of subtle lesions thatare difficult to detect through ordinary endoscopic exams,
including the condition of tissue and appearance of blood vessels under mucosa. Fujifilm is currently working on joint
research efforts with physicians to verify the benefits of thistechnology in clinical settings and establishes best practices indiagnostic methods.
By developing products that combine these advanced optical,
image sensor and image processing technologies, FUJINON and
Fujifilm are providing vital support to the diagnostic work ofphysicians, reducing the physical discomfort for patients, andfacilitating the early detection and treatment of lesions. In addition, the companies will continue to contribute to the advanceof diagnostic science utilizing image processing in cooperation
with leading-edge medical institutions in Japan and overseas.
Comparison of FICE image and standard image
Utilization of FICE highlights area surrounding the inflamed tissues and blood vessels of
the esophagus, allowing precise observation and diagnosis.

Standard image

T O P I C

Operating the CAD display
Before detection using CAD

After detection using CAD

Saving more lives
from breast cancer
with the Pink Ribbon Campaign
Since 2003, the Fujifilm
Group has been a steadfast
supporter of the Pink
Ribbon Campaign, whichraises public awareness of
the importance of early
detection, diagnosis andPink Ribbon Festival
treatment of breast cancer.
Fujifilm and FUJIFILM Medical Co., Ltd. actively participated in
Pink Ribbon Festivals held on October 7, 13 and 28, 2007, in

10 FUJIFILM Holdings Corporation Sustainability Report 2008

Pink Ribbon Campaign display tent at the Longs
Drugs LPGA Tournament (above), Website callingfor one million women in the U.S. to schedulebreast cancer examinations (right)

In fiscal 2007, the Pink Ribbon Campaign was also actively
conducted overseas. FUJIFILM U.S.A., Inc. and FUJIFILM
Medical Systems U.S.A., Inc., in collaboration with Longs
Drugs, promoted breast cancer awareness at the annualLongs Drugs LPGA Tournament as well as through sales
campaigns for QuickSnap Pink that carried the “Images of
Health” message throughout October in more than 470
Longs Drugs stores in California, Hawaii and Nevada. FUJIFILM U.S.A. donated 10% of sales (US$2,000) to the
National Breast Cancer Foundation. The companies havebeen continuing to raise public awareness of the life-saving
importance of mammography to detect breast cancer

Corporate TV commercial expresses
our commitment to contribute tosociety through technology—“You can change the world one by one.”
URL

http://and-fujifilm.jp (in Japanese)

Image processed with FICE

Since September 22, 2007, we have been broadcasting Japan-wide a series of
television commercials focusing on the technologies of the Fujifilm Group. The
commercials broadly express our corporate stance to contribute to society
through our own advanced technologies in various fields, particularly medicalcare. The first and second productions were titled, “Mammography” and“Endoscope” respectively and include appearances by our employees. The commercials can also be viewed on our website.

“Mammography”
The features of mammography are explained in aneasy-to-understand manner using small ladybugs
as a metaphor for microcalcifications that might beearly-stage breast cancer lesions which cannot be
detected by touch.

“Endoscope”
This version illustrates the flexible and smooth
operability of FUJINON’s transnasal endoscope witha tip diameter of 5.9 mm.

FUJIFILM Holdings Corporation Sustainability Report 200811

Feature: Enhancing Quality of Life

Evolution of CTP (Computer-to-Plate)
Reducing environmental burden throughtechnological innovation

Advanced technologies to reduce the environmental burden

Initiatives in the Printing Field

Fujifilm has been involved for many years in the development,
manufacture and sales of a broad array of printing materials
and equipment, including graphic arts film, PS and CTP plates
for offset printing, plate setters, and various prepress software.
We are particularly reinforcing our production and sales system
to meet rising demand for CTP plates toward boosting ourworldwide market share to 40%.
Vast quantities of lithographic film had previously been consumed
in the prepress process for offset printing. The advent of the DTP
system enabled the processing of digitized text and images on
the computer to produce the completed data. With this system,
efficiency was improved, and the only film we needed to develop
was the final film. This procedure is called Computer-to-Film(CTF). More recently, the development of CTF technology, whichfacilitates the direct output of digital data to prepress film, has
opened the way for the common application of Computer-to-Plate

Fully leveraging advanced technologies to reduce environmental burdens associated with expansion of the production, while meeting
growing demand for “Computer-to-Plate (CTP)” plates by reinforcing our production system to ensure a stable supply of products.

Reinforcing our operating bases withan eye on the future
Beyond its support for communications such as publishing and newspapers, the printing industry is also
vital for economic and day-to-day
activities in modern life including
areas such as packaging, financing
and electronics. Thus, printing is an
essential industry for enhancing
quality of life, a fundamental commitNobuaki Inouement of our corporate philosophy.
Director, Corporate Vice President,
Fujifilm has positioned its Graphic
General Manager ofGraphic Systems Business Division,
Systems Business as a priority venFUJIFILM Corporationture that provides printing equipment, materials, and software for the printing industry. To
satisfy the needs of customers for producing a wide variety ofprinted materials, we are aggressively investing in R&D and production equipment in addition to engaging in M&As. For example, worldwide demand is rising for CTP plates, which are corematerials for offset printing. Fujifilm has established four global
bases for the production of offset printing plates anchored inJapan, the U.S., Europe and China, and is implementing global
service operations to ensure the stable and efficient supply ofhigh-quality products.
We intend to achieve a 40% share of the world market throughan additional investment of approximately ¥15 billion to expand
our manufacturing line in Europe, where a new one will begin
operating in 2010, and by aggressively increasing supply to therapidly growing markets in the “BRICs” and “NEXT11,” emerging economies. And to keep pace with anticipated growth in thedigital printing market, we acquired the Sericol Group, which
commands the top share of the market for UV ink for industrial
ink jet printers, and Dimatix, the leading manufacturer of industrial inkjet printer heads. We also bolstered our R&D related to
cutting-edge ink jet technologies by establishing the Advanced
Marking Research Laboratories. We intend to further expand
our digital printing business in cooperation with Fuji Xerox.

Global deployment of the Graphic Systems Business

Production bases

Sales bases (local subsidiaries)

Distributors

Progress of plate making over a quarter century andreduced environmental burden (CO2)(CTP) methods for directly outputting data to a printing plate
without requiring lithographic film at all. This technologicaladvance reduced CO2 emissions by about two-thirds from a quarter century ago when massive quantities of films and photographic papers were used (refer to diagram below).
Fujifilm took the next step in filmless CTP with the creation of a
CTP plate that does not require development processing at all,eliminating the developer effluent and CO2 emissions associated with this stage of the printing process. Looking ahead, we
will focus on improving the quality of processless CTP andencourage its widespread application as part of our efforts toaddress environmental concerns and reduce the risks andworkload associated with handling chemicals. In addition, we
will continue to pursue further technological innovation in thefield of printing to contribute to society by reducing the associated environmental burdens.
This report itself was produced using the state-of-the-art
processless CTP systems.
Related page

Page 57: Stakeholder Dialogue

Note 1: Figures in the graph represent CO2 emissions indexed against workflow prior to DTP as 100%
Note 2: As aluminum cannot be reprocessed for use in PS plates, a recycling write-off
in cascade recycling is not considered.

Workflow prior to DTP
PhotographColorseparationFilmdevelopment

Scanner/Graphic arts camera

Processor

PS plate

Page make-up

Manuscript
Phototypsetting

Photographic
paper
development

BlockcopyFilmdevelopment

Typesetter

Processor

Process camera

Processor

Developing
final
positive film

Exposingfrom film
to plate

Developing
plate

Printing

Processor

Printing frame

Processor

Printing press

Lithographic film

Aluminum plate

Lithographic film

Processing/coating

Developing

Developing

Silver recovery
after
100
incinerating film
Prior to DTP, process
requires lithographic
film and photographic
paper with an area
about four times larger
than a single PS plate.

Workflow (CTF) after DTP
Image input / text input Preparation of printing data

Film making

Developing
final
positive film

Exposingfrom film
to plate

Developing
plate

Printing

Scanner, digital camera, PC

Imagesetter

Processor

Printing frame

Processor

Printing press

Image input / text input Preparation of printing data

Exposing
digital data
to plate

Developing
plate

Printing

Scanner, digital camera, PC

CTP setter

Processor

Printing press

53
With DTP, film is used only for final outputting.

Workflow of current CTP

37
With CTP, film became unnecessary.
CO2 emissions are reduced to about one-third the levels ofusing lithographic film and by 30% compared to CTF.

Workflow of processless CTP

Examples of printed materials andapplications of printing technology
Books, newspapers, magazines, pamphlets, securities/bonds, cards, business
forms (records), wrapping paper, printed products for construction (wall paper),metal printing (beverage cans), POP displays, printed-circuit boards, etc.

12 FUJIFILM Holdings Corporation Sustainability Report 2008

Image input / text input Preparation of printing data

Exposing
digital data
to plate

Printing

Scanner, digital camera, PC

CTP setter

Printing press

35
With processless CTP, environmental burden associated with processing,such as the impact of chemical substances, is also reduced.
CO2 is reduced by 2% compared to CTP.

0%

50%

100%

FUJIFILM Holdings Corporation Sustainability Report 2008

13

Initiatives in the Printing Field

Feature: Enhancing Quality of Life

Significantly reducing CO2
Closed-loop recycling system for
waste aluminum from PS and CTP plates
Aluminum recycling is generally believed to have reached anadvanced stage. However, the substrata of PS and CTP plates
for offset printing require high-purity aluminum for sophisticated printability, and as a result recycled aluminum cannot be
used. Therefore, the Fujifilm Yoshida-Minami Factory had implemented “cascade recycling” in which several hundred tons ofwaste aluminum generated every month were used for applications that did not require high purity.
However aluminum refining consumes massive amounts ofelectricity. Fujifilm, believing the cyclical use of aluminum—long considered to be impossible—could lead to substantial
reductions in CO2 emissions, conducted years of research
into closed-loop recycling technologies, in which waste aluminum is recycled into a level of purity suitable for producing

Flow of closed-loop
aluminum
recycling system

high-quality PS and CTP plates. The technology reached commercial viability in October 2007.
The challenge is that once aluminum has been mixed with trace
metals into a low-purity alloy, it cannot be restored to highpurity by removing the trace metals. Consequently, continued
cascade recycling ultimately leads to a flood of low-purity aluminum that cannot be re-used.
At the same time, aluminum, like other metals, is also becoming the focus of a battle for resources in the wake of risingdemand in emerging countries. Therefore, this business is evenmore important as a means to conserve the limited supply ofhigh-purity aluminum resources for the sustainable development of the printing industry as a vital component of everyday
life. Fujifilm will continue to seize the initiative by taking thenext steps for protecting the environment and safeguarding thesustainable development of society.
Related page

Yoshida-Minami Factory

Shipment ofPS plates
Waste PS plate(Waste aluminum)

Aluminum alloy manufacturer

Aluminum coil manufacturer

Aluminum refiner

Melting
Casting

Recycled bullion
Aluminum coil
(New bullion + recycled bullion)

S t a k e h o l d e r“What Fujifilm can do to encourage eco-printing”
Participant comments

New bullion

On March 6, 2008, we held a stakeholder dialogue under the themeof encouraging the widespread use of eco-printing. Participants
included two external experts (Mr. Jun Okuyama, Executive Directorof Eco-Insatsu-Kenkyu-kai, and Mr. Katsumi Kitanou, Chairman ofJapan Printing News Co., Ltd.) and six employees of the Fujifilm
Group (Fujifilm, FUJIFILM Graphic Systems and FUJIFILM
Presentec). Participants discussed eco-printing from their respective positions as those who had actually placed and received printing orders; those who developed, produced and sold prepress
materials and processing equipment and software; and those who
produced printed materials.

Establishing basic technologies to realize 99.5% purity—Demonstratinga “We Can!” attitude for overcoming every obstacle(Center front) Yoshio Ogishi, (back fromPrint server development project based on
the synergy between Fujifilm and Fuji Xerox

14 FUJIFILM Holdings Corporation Sustainability Report 2008

manufacturers involved in the production process following the manufacture of the alloy generally exhibited a profound distrust in thequality of recycled bullion. To resolve this distrust, we presented
objective data verifying the actual successes of the project. We also
repeatedly emphasized the importance of this recycling project for
the future to protect the environment and as something that we simply had to do as partners using aluminum, a nonrenewable resource.
Despite the repeated process of trial and error, we now feel morestrongly than ever that we have accomplished meaningful results.

●● Customers cannot request eco-printing since there is no clear criteria for what
eco-printing is.
● The reality is that since customers demand cost, speed and quality, eco-printing
does not always meet their requirements, and it is difficult for printing companies torecommend eco-printing.
● There is a need to establish a business model for broadening the use of ecoprinting in the market.
● Because the printing industry is based on orders received, it is more effective toencourage customers to choose eco-printing rather than expecting too much fromthe vendors. Therefore, Eco-Insatsu-Kenkyu-kai promotes the concept of eco-printing to customers.
●● It is important to have environmentally friendly production processes as well as
paper and ink. Ideally, eco-printing should be understood from four points of view:
environmentally friendly materials, production processes with low environmental
burden, the 3Rs (Reduce, Reuse, Recycle), and energy savings.
● The major challenge in the printing process is taking action in regard to reducing
emissions of volatile organic compounds (VOCs). This requires collaboration among
various printing material manufacturers, including ink makers, in addition to efforts
by printing companies.
● It is important to clearly display recycling information on printed materials at the
point they are about to be discarded. There would be no point for eco-printing if it
did not lead to reusing resources.
● It would be difficult to spread processless CTP plates simply based on explaining
the products and their environmental performance. There is a need for improving
workflows for easier use as well as for recommendations that include establishing aworksite environment in which it is easy and efficient to introduce them.
● Fujifilm Group has extensive capabilities for developing, manufacturing and selling total systems, from prepress materials and chemicals to software for printing
equipment. I expect the Group to demonstrate and deliver the value of eco-printing
to the market from a broad perspective.
● It is important to start in-house before trying to raise public awareness. We ourselves should promote eco-printing in the Group with clear standards for in-house
printing and placing orders outside the Group.

Two recommendations were made to FUJIFILM Holdings as a result of this dialogue:
1. Develop a set standard for eco-printing that serves as a model for society
2. Do not just provide environmentally friendly products to printing companies;
seek to make a difference in the printing industry and society by broadening the use of eco-printing
Based on these two recommendations, FUJIFILM Holdings has been formulating eco-printing standards for placing printing orders.

T O P I C

left) Masakazu Osada, Naoki Yoshikawa,Tooru Yamazaki (Engineering Manager),
Production Division, Fujifilm YoshidaMinami Factory● External participant ● Internal participant

SummaryC O M M E N T S

It took about four years to successfully find partner companies tomanufacture recycled bullion, including the preparation time in suchareas as technology building. Manufacturing PS and CTP plates
involves 13 types of 99.5% pure aluminum that vary slightly in theircomposition with trace metals. However, toward the goal of obtaining 99.5% high-purity recycled aluminum, an extremely exacting levelof control, we had already established our own basic technology,
which had transcended the conventional approaches of aluminum
manufacturers. This was a great advantage for us as it enabled us todemonstrate the genuine potential for success with this project.
Through ongoing discussions, we addressed concerns over quality
assurance and prepared a system for overcoming barriers such as
ensuring the profitability of alloy manufacturers. Furthermore, coilD i a l o g u ePage 57: Stakeholder Dialogue● The use of recycled aluminum in the production process reduces
CO2 emissions from metal refining to the production of PS and CTP
plates by 74%.
● Fujifilm expects CO2 emission reductions of up to 65,000 tons
annually by introducing closed-loop recycling for all waste aluminumfrom PS and CTP plates generated in the Yoshida-Minami Factory. Thislevel of reduction is equivalent to 87% of CO2 emitted from the plant in2006. We reduced CO2 emissions by 40,000 tons in 2007.

PS plate productionF O C U S:

The PX5000 Print Server, launched in February 2007, is highly
regarded in the printing industry. This print server controls digital ondemand printing, from color management to output process. Fujifilm
and Fuji Xerox had previously independently offered different print
servers with distinctive features. The PX5000 Print Server was bornby fusing these features from both sides. The PX5000 Print Server
realizes the advantages of Group synergy in that the integration oftechnologies delivers high performance to customers while curbing
development costs. In addition, the server is sold by both companies.

Members of the development project

DocuColor 5000 Digital Press fromFuji Xerox, incorporating the PX5000
Print Server

FUJIFILM Holdings Corporation Sustainability Report 200815

Feature: Enhancing Quality of LifeGroup strategies for promoting the prevention of global warming

Response to Climate Change
In addition to shifting to alternative energy sources and improving production efficiency, the Fujifilm Group pursues strategies
to conserve energy in offices and laboratories and reduce CO2 emissions related to distribution activities and product use.

Addressing climate change throughthe implementation of all possible measures
The first commitment period of the Kyoto Protocol began in2008 and the Fujifilm Group, with operations worldwide, isproactively addressing the issues of climate change. As we significantly revise the content of our business, we are promoting
activities to prevent global warming from a medium- to longterm perspective based on national and international laws andregulations as well as related industry regulations. We wereamong the first to make capital investments and pursue alternative energies. Focused on domestic facilities where emissions
are concentrated, we have achieved significant CO2 reductions.
Looking ahead, we will continue to reduce CO2 emissions, setting clear targets and ultimately cut energy intensity by 30%
from levels in fiscal 1990 and lower CO2 emissions intensity by
40% in fiscal 2012 for our six major domestic chemical factories*1. In particular, we will draw upon our experience in implementing a variety of measures to help prevent global warming inlight of the rise in CO2 emissions as a result of increased production volumes in new businesses, including flat panel display
materials, as well as overseas business development and expansion through M&As. In this feature, we will highlight measures
we have carried out in every aspect of our corporate activities
and their impact on addressing climate change.

Global Warming Prevention Committee
to ensure we meet our goals
We have set up the Global Warming
Prevention Committee as our toplevel decision-making body for preventing global warming. The
committee consists of executive
officers who are in charge of division
Global Warming Prevention Committee
operations, including production,
production technology, distribution and general administration.
Led by our six major domestic chemical factories*1 in Japan, otherorganizational units, such as production sites, the distribution division, Head Offices and the research division, also set up targets
and energy-saving groups, issue reports and discuss their activities at Global Warming Prevention Committee meetings.
Complete visualization of energy consumption
in energy-saving activities
In addition to ongoing efforts, including the introduction ofenergy-saving equipment, process improvements and the thermal analysis of processes using energy flow diagrams, we haveestablished a system for obtaining and visually summarizing
detailed energy consumption data for each building and process.
These activities contribute to facilitating a more thorough analysis toward rolling out more effective energy-saving measures.

Current status and future opportunities
In fiscal 2007, our production levels increased by 1.8 times,
energy consumption by 1.6 times and CO2 emissions by 1.5
times (against levels in fiscal 1990), primarily due to the expansion of our new flat panel display material business (■ color
area in the graphs on page 16). We intend to reduce energy
consumption by introducing energy-saving equipment and procedures while systematically curbing CO2 emissions in convert-

T O P I C
Representative efforts at production sites
FUJIFILM Manufacturing U.S.A., Inc.

Efforts to reduce greenhouse gases

100

92

Energy intensity (%)
90

100

87

15,0007075Approximately 30% of natural gas will
be replaced by methane (to be completed by April 2009). This project
affords three major advantages:
1. Reducing the bad odor associatedwith landfill emissions
2. Reducing the volume of smog generated in the region and alleviating theimpact on climate change associatedwith methane gas (the impact of
methane on global warming is 21
times greater than CO2)
3. Reducing the use of natural gas (moreefficient use of methane gas released
from a landfill.)

50

5,000

25

0

0
2000

2006

2007

2012

(Fiscal year)

CO2 emissions (six major domestic chemical factories)
1,000,000 (tons)
800,000

97100

CO2 emissions intensity (%)
87

80

100
80

60

600,000

Natural gas pipeline

Project (B): Project to improveboiler energy usage throughsuch steps as changing control systems

Total of (A) + (B)About US$340,000

About US$620,000

About € 110,000 ⁄ year

About € 330,000 ⁄ year

Cost efficiency of CO2 reduction* About € 220,000 ⁄ year

T O P I C

Introduction of natural gas
cogeneration equipment

60(Fiscal year)

Fujifilm Kanagawa Factories (Ashigara and Odawara sites), Fujifilm Fujinomiya Factory and Fujifilm Yoshida-Minami Factory

Fujinomiya Factory introduced natural gas cogenerationequipment* (industrial power plant with generating
capacity of 17,250kWh) that facilitates more efficientenergy use, with operation starting in June 2007.
Electricity generated by this equipment accounts forabout one-third of the total energy used in the factory.
Natural gas cogeneration equipment
Along with the natural gas equipment the factory had
already been operating, this additional capacity¥2.5 billion
increased the ratio of natural gas to 50%, thereby
47,000 tons
reducing CO2 emissions by 13% compared to fiscal
2006. At the same time, the improved efficiency of¥160 million
power generation led to reduced fuel costs.

Representative efforts at production sites
Fujinomiya Factory, FUJIFILM Corporation

Annual CO2 reduction

Page 87: Environmental Aspects

3.2-milemethane gas pipeline
Natural gas pipeline

About US$280,000

0Related page

Methane gas
in the landfill

Investment

0

FUJIFILM Opto Materials and FUJIFILM Kyushu (main factories for new business)

US factory

US factory

About 15,000 tons ⁄ year

Capital investment

2012

Preprocessing

About 5,000 tons ⁄ year

20

2007

Collecting
methane gas

About 10,000 tons ⁄ year
(Total GHG that would otherwise be released
into the atmosphere: about 90,000 tons ⁄ year of CO2)

40

2006

Methane gas from landfills would be released
into the atmosphere unless captured and utilized.

CO2 reductions

200,000

2000

After the project

Project (A): Project to use
landfill methane gas efficiently

400,000

1990

Before the project*Calculated based on the EU-ETS price as of March 20, 2008: € 21.9 ⁄ CO2 (tons)

10,0001990

Dual-Burner System(methane + natural gas)

Case Study: Project (A), using methane gas from landfills more efficiently

Energy consumption (six major domestic chemical factories)
20,000 (TJ)

FUJIFILM Manufacturing U.S.A., Inc. in Greenwood,
South Carolina, USA, is implementing a broad rangeof efforts to reduce greenhouse gases. Its factories
are expected to cut CO 2 emissions by 15,000
tons/year as a direct result of efforts, including
Project (A) outlined below. This represents approximately 13% of all factory CO 2 emissions; the CO 2
price is approximately €330,000 ⁄ year*.
*Calculated based on the EU-ETS price as of March 20, 2008: € 21.9 ⁄ CO2 (tons)

Activities at production sites
CO2 emissions from our six major domestic chemical factories*1
account for 57% of the emissions from the entire Fujifilm Group (ona consolidated basis) and 78% of the emissions from its domestic
operations. These factories took steps to introduce natural gas andequipment for cogeneration and energy conservation as well asprocess improvements, leading to an overall savings of approximately ¥4.6 billion in the two years ending in fiscal 2007. They are
currently expected to substantially exceed their initial targets forfiscal 2010, which call for more than a 15% lowering of energy
intensity and decreases of over 25% in CO2 emissions intensityfrom 1990 levels.
In addition to this forecast, we have concluded that we must
aim for even greater improvements, particularly given our plans
to increase production along with future business expansion.
And much more must be done to combat global warming.
Consequently, we significantly raised our targets for cuttingenergy intensity by 30% and CO2 emissions intensity by 40% by
fiscal 2012 against 1990 levels, starting in fiscal 2007.

ing to natural gas. CO2 emissions from the six major chemicalfactories*1 peaked in fiscal 2006 and then began to decline. Of
these factories, four (■) are expected to reduce CO2 emissions
in fiscal 2008 below fiscal 1990 levels. Overseas sites will work
to reduce dependence on fossil fuels by utilizing biomass energy
and alternative sources. We intend to continue reducing CO2
emissions at home and abroad as our contribution to bringing
down the release of greenhouse gases across the globe.

CO2 price (estimated*)
Annual fuel cost reduction¥900 million*Calculated based on the EU-ETS price as of March 20, 2008: € 21.9 ⁄ CO2 (tons)*High-efficiency system for energy conservation that provides steam and electricity
used in the factory in balanced way with natural gas as a fuel.

*1 Six major chemical factories: Fujifilm Kanagawa Factories (Ashigara and Odawara sites), Fujifilm Fujinomiya
Factory, Fujifilm Yoshida-Minami Factory, FUJIFILM Opto Materials Co., Ltd. and FUJIFILM Kyushu Co., Ltd.

16 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 200817

Feature: Enhancing Quality of Life

Response to Climate Change

during lunch breaks and powering off PCs when leaving desks.
In terms of facilities, the Head Office at Tokyo Midtown is striving to avoid using any more electricity than necessary throughsuch measures as introducing automatic lights-out during lunch
breaks and motion sensors. And, the Head Office at Nishiazabu
reduced CO 2 emissions by 128 tons annually (valued at¥440,000*) by adopting inverter controls for cooling water
pumps and heat exchangers, controlling the number of coolingfans, and introducing water-saving toilets, energy-saving elevators and a Building Energy Management System (BEMS).

Activities at laboratories*Calculated based on the EU-ETS price as of March 20, 2008: € 21.9 ⁄ CO2 (tons)

Activities within distribution
Photovoltaic electricity generation and rooftop gardens (Advanced ResearchLaboratories)

FUJIFILM Advanced Research Laboratories (Kaisei-town,
Kanagawa Prefecture), which opened in April 2006, hasinvested more than ¥1.6 billion through fiscal 2007 in the following 12 energy-saving investments, achieving substantial
CO2 reductions*.
*CO2 reduction impact is estimated in comparison with conventional methods.

CO2 reduction

Cost benefits of
CO2 reduction*

Fiscal 2006

3,600 tons

¥12.35 million

Fiscal 2007

4,000 tons

¥13.70 million*Calculated based on the EU-ETS price as of March 20, 2008: € 21.9 ⁄ CO2 (tons)

12 capital investments to achieve energy savings(Advanced Research Laboratories)

FUJIFILM Holdings implemented the following four crosssectional initiatives associated with distribution across theentire Group, producing outstanding results in such areas as
cost-cutting as well as reducing CO2 emissions to alleviate
environmental burdens.
Fujifilm and its affiliates reduced CO2 by 848 tons in fiscal
2007 (a 2.7% improvement over the previous year). On theother hand, Fuji Xerox faced a significant traffic volume challenge, since the company delivers copy machines and supplies
to customers in all parts of the country. In fiscal 2007, however, the company worked aggressively to lower CO2 emissions, leading to a reduction of 2,799 tons for the year (a 8.6%
improvement from the previous year). Fuji Xerox will further
integrate its hub warehouses and joint delivery from its hubs
and engage in collaborative distribution in air transportation,
while implementing a variety of actions across the globe, suchas shifting from air transportation to marine transportation andimproving the carrying efficiency of the latter. Distribution initiatives implemented by the Fujifilm Group in fiscal 2007 aresummarized below.

1

Effective use of nighttime power by introducing water thermal storage system

2

Introduction and optimal control operations of high-efficiency
turbo refrigeration equipment

3

Use of nighttime power by introducing NAS batteries

4

Introduction of photovoltaic electricity generation (70kWh)

Distribution initiatives

5

Across-the-board introduction of city gas

Content

6

Improvement of thermal insulation properties by installing rooftop gardens

7

Introduction of reflective glass and insulating film

8

Lighting control(introduction of people sensors and high-frequency fluorescent lamps)

9Introduction of ultra-high-efficiency transformers

10

Introduction of high-temperature-chilled water system

11

Energy management through central monitoring

12

Substantial water conservation by introducing circulation system ofcooling water used for experiments

Integrating
export warehouses

Introducing economic instruments

Activities related to our products

Contribution to carbon funds
Since 2005, Fujifilm has been a member of the World Bank’s
Community Development Carbon Fund (CDCF); Fujifilm plans
to contribute a total of US$9 million. The fund applies the
Kyoto Mechanism established under the Kyoto Protocol to
implement a large number of small-to-medium scale CO 2
reduction projects, mainly in developing countries in Asia,
Africa and South America.
Operation of the fund for these activities is based on thephilosophy of simultaneously contributing to the environment and society with due consideration to local benefits ineach region by developing infrastructures and ensuring
employment opportunities.
Fujifilm’s contributions were made in support of the philosophyof CDCF. Nine governmental institutions (primarily in Europe)and 16 private enterprises (including 5 Japanese companies)
have contributed to the fund and the operational policy of thefund is determined through mutual consultation between thesemembers. Fujifilm is expected to obtain emissions credits
through this fund of about 0.5 million tons by 2012 and is planning to obtain additional credits beyond 2012. Fujifilm may
exercise its rights to use these credits to complement self-sustaining efforts for voluntary CO2 reduction targets in Japan.
Fuji Xerox joined to the Japan GHG Reduction Fund (JGRF)
since 2004 and plans to invest a total of US$0.5 million. JGRF
is the first full-fledged carbon fund in Japan with contributions
from 33 domestic organizations (31 private enterprises and 2
public sector financial institutions). The fund has alreadystarted to obtain emission credits from a wind power generation project in Argentina.

Reduction of environmental burden associated withdigital color multifunction devices and printers(energy-saving designs)
Fuji Xerox had been operating its business with the goal of
decreasing average power consumption per unit by half in 2005
against 1997 levels. The efforts for reducing power consumption are still ongoing following the end of the targeted fiscal
year, and Fuji Xerox began applying in 1999 for the Energy
Conservation Prize sponsored by the Japanese Ministry of
Economy, Trade and Industry (initially sponsored by the Energy
Conservation Center, Japan). Since receiving the Agency for
Natural Resources and Energy Director-General’s Award in
1999, Fuji Xerox has received awards for nine consecutive
years, an unprecedented achievement in the industry.
In fiscal 2007, color copy machines and digital color multifunction devices, ApeosPort-III C3300/C2200 and Docu Centre-III
C3300/C2200, and the DocuPrint C2250 color printer wereawarded the Minister’s Prize from the Ministry of Economy,
Trade and Industry, under the 4th Eco Products Awards. In particular, ApeosPort-III C3300 achieves impressive energy savings of more than 70%*1 compared to its predecessor, theApeosPort-IIC3300. The dramatic improvement in energy conservation was made possible through such efforts as the development of a standby controller to reduce power consumption
in sleep mode under 2W even when connected to a network.
Moreover, the use of biomass plastic, more than 30% of whichis comprised of plant-derived constituents, for the resin components reduces CO2 emissions by approximately 16% compared
to conventional plastics (ABS resin).
Related pages
Page 57: Stakeholder Dialogue
Page 59: Developing Biomass Plastics*1 Comparison based on TEC value, simulated value of
one week of standard electricity consumption as
applied in the International Energy Star Program.
ApeosPort-III C3300: 2.6kW ⁄ week
ApeosPort-II C3300: 10.1kW ⁄ week

Effects

CO2 reduction•Reduced warehouse area
•Consolidated delivery

2,368.17 tons

ApeosPort-III C3300 series model,
recipient of the Eco Products Award

Power consumption compared to previous model
600 (kWh)Eco Drive•Control of CO2 emission
during driving and waiting(Consumption volume for 52 weeks based on TEC value)
525kWh500561.36 tons

400

74% down

300

Activities at offices
The Fujifilm Group joined Team Minus 6% and is developing avariety of activities to increase awareness (Cool Biz, Black
Illumination and others). These efforts include turning off lights

Improved carrying
efficiency

200

117.73 tons
Water power generation in Honduras(above) and photovoltaic electricity generation in Bangladesh (left)

135kWh1000ApeosPort-II C3300

Changing transportation
mode (modal shift, etc.)
and improving
distribution efficiency

Voluntary reduction projects

18 FUJIFILM Holdings Corporation Sustainability Report 2008

•Improved truck loading ratio•Reduction in number of trucks

Compliance with revised Energy Saving Law

ApeosPort-III C3300

693.42 tons
Power consumption ⁄ year

Electricity cost ⁄ year*

ApeosPort-II C3300

525kWh¥10,500

ApeosPort-III C3300

135kWh¥2,700*Calculated as ¥20 ⁄ kWh

FUJIFILM Holdings Corporation Sustainability Report 200819

Feature: Enhancing Quality of Life

Strong global commitment to social responsibilities

Pink Ribbon Campaign and technical support
for mammography screening in China

Visitors from six major Chinese media organizations
tour our head office and factories

CSR Activities in China

The Fujifilm Group is also actively involved in the Pink Ribbon
Campaign for raising awareness of the importance of breast
cancer screening and provides technical support to improve
the accuracy of mammography diagnosis in China. Every
October, which is the internationally designated month foremphasizing the diagnosis and treatment of breast cancer, we
conduct a Pink Ribbon Campaign in six major Chinese cities(Shanghai, Beijing, Shenyang, Hangzhou, Jinan and Tianjin). As
a part of the campaign, FUJIFILM Hong Kong Limited sponsoreda Breast Cancer Seminar organized by the Radiology
Department, Hong Kong Polytechnic University (held in
November 2007 with approximately 150 in attendance), andemphasized the importance of breast cancer screening.
In fiscal 2007, Fujifilm, FUJIFILM Medical and FUJIFILM Medical
Systems (Shanghai) Co., Ltd. jointly launched a project to promote breast cancer screening and improve the accuracy of diagnosis in China. The project began with representatives of four
Chinese academies related to breast cancer screening and the
Fujifilm Group announcing the effort (April 2007, Jinan City,
Shandong) and then moving the project into full swing. The Group
subsequently cooperated in a Japan-China mammography workshop (May and July 2007 in Japan) jointly hosted by the four
Chinese academies related to breast cancer screening and aJapanese NPO, the Central Committee on Quality Control of
Mammographic Screening, targeting Chinese physicians and radiologists, followed by the first training session on mammographic
photographing (December 2007 in China). The Group provided
technical support for these events, including the loan of mammography equipment along with lectures and training related to diagnosis. The Group is also helping five facilities that serve as thecentral bases for mammography diagnosis in China to become
model hospitals by lending Fujifilm FCR Mammography systems.

In order to give people in China a clear understanding of the
Fujifilm Group’s commitment to environmental and CSR activities in the midst of developing businesses across a wide rangeof fields, we invited nine members from six major Chinese
media outlets (People’s Daily Netcenter, Nanfang Media Group,
China Business, Guangming Daily, Xinhua News Agency andChina Business News) to visit Japan from November 28 to
December 2, 2007. The invitation was jointly planned by
FUJIFILM (China) Investment Co., Ltd. and FUJIFILM Holdings.
In addition to a “talkfest” with the management of FUJIFILM
Holdings, managers from Fujifilm and its affiliates explained thebusiness of the Fujifilm Group and shared CSR case studies
from Japan and China. Guests from the major Chinese media
firms engaged in a lively Q&A session.

The 31 Chinese subsidiaries of the Fujifilm Group are building their businesses
while promoting environmental activities and contributing to society.

Fujifilm Group operations in China
The Fujifilm Group has identified China as one of its key markets. In the 1980s, Fujifilm and Fuji Xerox opened offices in
Beijing and Shanghai, respectively, and have since been building up their business in China. The Fujifilm Group so far has
invested more than US$900 million for business development
in China. Today, our total sales in China* have reached approximately ¥450 billion and our 31 affiliates have created morethan 20,000 jobs.
In the course of conducting business in China, it is only natural for the Fujifilm Group to demonstrate as deep a commitment to its corporate social responsibilities as it does inJapan. We are actively working on protecting the environment(for example, energy and resource conservation in local manufacturing factories, compliance with regulations governing
the chemical content of products and establishing recycling
systems), and contributing to society (including the Pink
Ribbon Campaign and a voluntary tree planting program) in
addition to actively pursuing personnel development, providing training, improving the working environment and ensuring
worksite safety and health.
Furthermore, FUJIFILM Holdings started publishing its
Sustainability Report in Chinese in fiscal 2006 to also disclose
information on CSR activities of the Fujifilm Group in China.

Examples of Fujifilm Group products and components
assembled or produced at Chinese bases
Digital cameras

FinePix S100FS

FinePix F100fd

Copy machines/printers

Lenses/optics

Lens/optical units
for digital cameras

Lens/optical units
for mobile phones

Fujinon zoom lensfor day and night
surveillance cameras

PS plates*Consolidated net sales by region (fiscal 2007)

Related page

Chinese bases of Fujifilm Group
31 affiliated companies and 4 associated companies

Description

Points of recognition

FUJIFILM Imaging Systems(Suzhou) Co., Ltd.

Industrial enterprise with high level of information disclosure(from Suzhou Environmental Protection Bureau)•Recycling of resins and metal contained in electronic components•3R (Reduce, Reuse and Recycle) implementation•Planting trees on factory-owned land and the Suzhou Industrial Park
•Enhanced environmental protection system•Environmentally friendly manufacturing processes

FUJIFILM (China) Investment “Top 50 Outstanding Foreign Direct Investment Companies
Co., Ltd.
in Implementing CSR” selected from foreign-invested enterprises
across China as of November 2007
(China Association of Enterprises with Foreign Investment (CAEFI))

Fuji Xerox of Shenzhen Ltd.

Major marketing bases

Group production bases

20 FUJIFILM Holdings Corporation Sustainability Report 2008

National Environment Friendly Corporation(State Environmental Protection Administration of China (SEPA))•FUJIFILM Advanced Research Laboratories(Kaisei-town, Kanagawa Prefecture)•FUJIFILM Kyushu (Kikuyo-town, Kumamoto Prefecture):
Production sites for films used in flat panel displays

President & CEO Komori talking with guests from the Chinese media visiting Japan(left) and presentation at the FUJIFILM Advanced Research Laboratories (right)

C O M M E N T S

Company

Gentle company that saves energy and resources(from the PRC Government)•FUJIFILM Holdings Corporation Head Office•FUJIFILM SQUARE (Tokyo Midtown) Showroom

Page10: Pink Ribbon Campaign

Recognition by Chinese government and other entities

FUJIFILM STARLIGHT
CO., LTD.

Places visited•Environmentally friendly manufacturing processes•Developing more green space than standards require•Sincere management committed to complying with regulations•Protection of the environment•Intellectual property rights•Respecting the rights of workers•Ongoing support for social contribution activities
22 items in three areas: the environment, management and products, including:•Acquisition of environmental management system (ISO 14001EMS)•Reduced emissions of pollutants•Top level waste recycling rate among domestic industries•Hygienic working environment at the production division•Elimination of prohibited substances in products and production process•Greening rate over 35%

From a Chinese media
representative
Mr. Luo Hua
Director, Vice-president,
People’s Daily Netcenter

The presentations and visits helped me to better understand thebusiness of the Fujifilm Group. The Fujifilm Group is upholding
the corporate philosophy: enhancing the quality of life of people.
The Group has concretely expressed this corporate philosophy
through the provision of products and services as well as in its
communications and participation in local communities. I
thought that reporting on CSR activities I learned from the
Fujifilm Group will help Chinese enterprises to better promote
their own CSR actions.

FUJIFILM Holdings Corporation Sustainability Report 200821

Feature: Enhancing Quality of LifeCSR Activities in China

Report on CSR activities at Chinese sites
In March 2006, Fujifilm analyzed the status of CSR activities* in the 37 Group companies in Japan and overseas based on a CSR selfcheck sheet and identified CSR issues that should be addressed according to specific regional characteristics and business structures.
In the two years since the Group shifted to a holding company structure in October 2006, the business structure of the Fujifilm Grouphas undergone a significant change due to the promotion of structural reforms and other efforts. Group companies in China have particularly experienced a dramatic expansion in organizational scale and number of personnel along with the greater economic development of China. Against this background, FUJIFILM Holdings conducted a survey in May 2008 to determine the progress of CSR efforts
in major Group companies operating in China. Based on this survey, we report the CSR efforts of individual companies along with theircorporate profiles and messages from their top executives.

R E P O R T

FUJIFILM (China) Investment Co., Ltd.
Koji Yokota

Established: April 2001
Capital: US$213.4 million
Location: Shanghai Head Office:No. 76 Pu jian Road, Pudong New Area
Other locations: Beijing, Guangzhou, Chengdu
Affiliated companies: 7
Business outline: Supervision of Fujifilm’s business in China, investment, sales etc. The company
serves as the Chinese regional headquarters of amultinational company as authorized by the government of Shanghai.

President(Corporate Vice President,
FUJIFILM Holdings Corporation)*CSR activities in eight fields: governance and compliance; personnel, employment and nurturing the next generation; occupational health and safety and disaster prevention; risk management; resource procurement; response to customers; environmental preservation; and social contribution.

Step 1

Step 2

Step 3

Information gathering

Field survey

Implementation of CSR self-check sheet
March 2008

May 2008

Exploration of
CSR promotion measures

Step 1 Information gathering
The CSR self-check sheet was distributed and an outline of
CSR activities determined based on the responses. The CSR
Self Check—created based on the Supplier Self-Assessment
Questionnaire (created by EICC)* 1 , Supply-Chain CSR
Deployment Guidebook (created by JEITA)*2 and others—consists of six fields: environmental management, occupational
health and safety, employment and human rights, procurement,
personnel training and social contribution.
*1 URL http://www.eicc.info/downloads/
ICT_Self-AssessmentQuestionnaire.pdf*2 URL http://home.jeita.or.jp/ecb/csr/sc-csr_
checksheet200608j.pdf (in Japanese)

CSR self-check sheet

Starting second half of fiscal 2008

After completing the field survey
Toyohiko Hishida

Akiko Gosho

Operations Manager

Operations Manager

CSR Group, Corporate Support Division,
FUJIFILM Holdings Corporation

Environmental management and occupational health and safety
management are conducted at a level equivalent to that of factories in Japan. Therefore, no corrective actions are urgently
required at this time. In response to the Labor Contract Law thatwent into effect in China in January 2008, all companies areworking to revise company regulations and provide manager
training to manage working hours and so on. The level of effort inregard to social contribution and supplier management varydepending on the company, while common challenges among
these companies are personnel development and lowering theturnover rate. There are some cases, however, in which theturnover rate has been effectively reduced by enhancing training
opportunities and utilizing volunteer activities to increase
employees’ sense of belonging. FUJIFILM Holdings will encourage application of these best practices. Furthermore, while gaining first hand understanding of their current CSR activities,
FUJIFILM Holdings will support companies with operations in
China to promote CSR initiatives through active communications
both inside and outside the Group.

Step 2 Field survey
Based on the responses to the CSR Self Check, we conducted
top-level interviews, interviewed personnel at the worksite,
reviewed documents and visited sites (environment-related
facilities, fuel/chemical substance management/storage facilities, work areas, and health and recreation facilities).

Step 3 Exploration of CSR promotion measures

The trend toward emphasizing CSR has also been more apparent in
China. Public concern over environmental issues is high and thescope of governmental efforts and regulations is expanding. On
another front, the people of China are extremely conscious of social
contributions right from the start. It may be no exaggeration to saythat the general public constantly scrutinizes corporate social contribution as well as personal contributions. Sound and transparent corporate activities are basic principles of our company. We actively
support education for the underprivileged, greening campaigns, andso forth on an ongoing basis beyond our social contributions throughbusiness operations. We are also encouraging social contribution byindividual employees. We intend to
implement and develop corporate
activities based on CSR in China.

Comment from the field survey supervisor
The company emphasizes and is actively disclosing informationand communicating with stakeholders. At the same time, it ispromoting CSR activities of the Fujifilm Group in China bysimultaneously conducting CSR training for seven companies
under its umbrella and implementing social contribution events(including the greening of Mongolia and the Pink Ribbon
Campaign). This year, the company is scheduled to implement
compliance training for the Labor Contract Law and the AntiMonopoly Law.

Vice President Xu Rui Fu promoting CSR

R E P O R T

FUJIFILM Imaging Systems (Suzhou) Co., Ltd.
Hiroshi Tanaka
President

We are working our way through many twists and turns with the conflict between the Japanese way (Fujifilm Way) and a variety ofChinese ways. I want to value the basic concept of contributing tosociety while appreciating each other’s merits. The Chinese government is eager to introduce international standards leading to change
in various locations. For example, the Labor Law was substantiallyamended. Accordingly, we also completed an overall revision ofcompany contracts and rules. In doing this, I realized the importanceof adhering to the basics of CSR, that is, social contribution, as oneof the things we can depend on.

Field survey in progress in May 2008
Established: October 1995
Capital: US$89.5 million
Location: Chang Jiang Road, New District, Suzhou
Business outline: Production and sales of opticalequipment, digital equipment, etc.

Comment from the field survey supervisor

The strong will of company president Tanaka,
who arrived at his post
two years ago to create a technology company, significantly
changed the assembly
processes at this company. The president and related workers analyzed the process
through repeated discussion and significantly reduced thenumber of man-hours and improved work efficiency.
Furthermore, each man-hour is “visualized” so that anyone on
the site can review man-hour performance. This makes it easy
to grasp the impact individual work improvements may have on
the entire process, leading to changes in worker awareness.
While reinforcing PDCA management to ensure complianceand risk management, which are priority issues for CSR management, the company is committed to training Chinese engineers and managers who will lead the site.

We will consider CSR promotion measures based on Steps 1
and 2 in the latter half of fiscal 2008.

22 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 2008

23

CSR Activities in China

Feature: Enhancing Quality of LifeR E P O R T

R E P O R T

FUJIFILM Printing Plate (Suzhou) Co., Ltd.

Fuji Xerox of Shenzhen Ltd.

Nakao Ooi
President

Our company is a new factory that started producing printing materials in Suzhou, China, in March 2007. Under the principles of vigor,
accuracy, improvement and growth, we are aiming to have employees and the company grow together. Because we handle chemicals,solvents and heavy loads, we are doing everything possible toensure the safety and health of our employees while taking action tomaintain and improve the environment of the community. We focus
our work every day to realize a user-oriented, best performance factory here in Suzhou, based on these CSR activities.

Established: January 2005 (started production in
March 2007)
Capital: US$39 million
Location: Longtan Road, Suzhou Industrial Park,
SuzhouBusiness outline: Production and sales of PS andCTP plates for offset printing

Masaaki Inagaki

Comment from the field survey supervisor
Because hydrochloric
acid is used in the production line for PS plates
for offset printing, anticorrosion measures andthe handling of drainage
and exhaust significantly
impact operating rates
and the environment. Therefore, the Environmental Protection& Security Division and the Equipment Division are working
together in checking, maintenance, repair and improvement ofrelated facilities. They are striving to prevent equipment failurethat leads to an interruption of operations and have achieved
zero environmental accidents. One year has passed since thestart of operations, and new issues are appearing, such as
improving employee retention. The company is in the processof acquiring certification in international standards for environment, quality and occupational health and safety management.
In terms of suppliers, the company plans to assess its supplies
based on cost, quality, delivery time and service, which will
later be expanded into CSR procurement.

Chairman and President

In order to establish a champion manufacturing company that is trusted by customers worldwide, the company started its
third structural reform and formulated athree-year plan in 2008. Inheriting the DNA
of Fuji Xerox, the company is strengthening the management of CSR
activities as a priority initiative to create a sound company that
expands the three characteristics of “strong, kind, and interesting”
in a well-balanced manner. In addition to expanding deployment of
the existing CSR activities, we will put forward additional activities,
including continued efforts for environmental improvement and initiatives that raise environmental awareness in cooperation with theState Environmental Protection Administration of China (SEPA) and
Shenzhen Municipal Government, strengthening activities concerning occupational health in partnership with local NPOs, and further
expanding the wave of CSR procurement that began last year.
Established: June 1995
(started production in May 1996)
Capital: US$38 million
Address: Guanlan Dahe Village,
Changqing Industrial Area, Bao An Shenzhen
Business outline: Development, production andsales of printers, copiers, multifunction devices, CRU
and related parts

Comment from the field survey supervisor
The company has grown rapidly
as a production base for Fuji
Xerox with production volume
increasing more than 10 times
and the number of employees
more than 4 times compared tofiscal 2000. As a result, the training of young workers (aged 16
to 20) has become a major issue. The company is working tomotivate employees by implementing a wide range of measures, including introducing an employee support system (forexample, continuing education, mental health hotline, resident
industrial doctor), planning and implementing volunteer activities and amplifying benefits in addition to providing skills training. Furthermore, emphasizing communication, the company
thoroughly “visualized” its top message, job descriptions andtargets of individual departments, workflow and examples, andraised employee awareness. In regard to procurement, thecompany launched a CSR procurement initiative entitled,“Supplier Engagement,” and is completing the initial steps,
starting from briefing sessions with business partners andcommunicating improvement requests based on self-assessments to the stage of onsite audits.

R E P O R T

R E P O R T

FUJINON TIANJIN OPTICAL CO., LTD.

Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd.

Kiyoshi Nishimaki
Director, General Manager

Since the company was founded, the importance of its role as amain factory for the FUJINON head office has dramaticallyincreased. Now, our top priority is to secure QCD (Quality, Cost,
Delivery) that is superior to our competitors. In the future, we will
pursue efforts to earn recognition by the local community throughactivities such as further improving the working environment of thecompany and actively involving the company and its employees in
activities that can contribute to the community.

Established: November 1994
Capital: US$17.25 million
Location: Dongting Lu Factory: 24 Dongting Road,
Hexi District, Tianjin
Xiqing Factory: 2 Hongyuan Street, Xiqing
Economic Development Area, Tianjin
Business outline: Processing/assembly of lensunits for camera-equipped mobile phones, digital
cameras and liquid crystal projectors

24 FUJIFILM Holdings Corporation Sustainability Report 2008

Yuuji Otake

Comment from the field survey supervisor
With the number of employees
skyrocketing from 28 in 1995
when operations started to over
7,000, the company has
expanded to run two factories atfull capacity. The Director andGeneral Manager of the company
says that cultivating existing
human resources is the greatest
challenge for meeting severe
cost/delivery time demands
from customers. While thor- Skill presentations
oughly managing the individual operations of local staff, thecompany has worked to enhance their capabilities throughsuch efforts as skill presentations. These activities bore fruit
and the delegation of authority has advanced, allowing the resident Japanese staff to be reduced to three while lowering theturnover rate below the average of Tianjin. In fiscal 2008, thecompany plans to conduct company trips and recreational
activities and improve lodging and the corporate cafeteria tofurther strengthen the overall benefit package.

Director and President

Our goal is to construct a “Zero Landfill System” in China so that we
can contribute to the realization of a sustainable society as well as
preserve the environment and guard against environmental risks in
China. In order to exemplify the commitment to social responsibilities that a company should fulfill as a member of Chinese society,the entire company will work together, under the keywords of communication, teamwork and speed, to implement and promote therecycling of resources and function as a model for new recycling
projects in China.
Related page

Page 57: Stakeholder Dialogue

Established: December 2006
(started operations in February 2008)
Capital: ¥609 million
Location: Wangjiang Road, Suzhou Industrial Park,
SuzhouBusiness outline: Recycling and reuse of used
copy machines and supplies for printing, collectedvoluntarily from across China

Comment from the field survey supervisor
In January 2008, the Integrated
Recycling System of Fuji Xerox alsobegan operations in China following
similar launches in Japan and
Thailand. With the operation of thisfactory, a system was establishedto carry out the recycling and reuseof used products based on a unified
standard across all regions in which
Fuji Xerox operates. Because thesuccess of this project depends on a stable collection of usedproducts, the company is striving to raise awareness and cooperate with Fuji Xerox (China) Ltd., which sells products in
China, as well as logistics companies, while improving the collection rate of used products from customers.
On the other front, the site is building a system for acquiringcertification of international standards (ISO 14001/ISO 9000s)
within fiscal 2008. In addition, the company is also working to
improve its work environment by assessing its chemical substance management with the assistance of specialists invitedfrom Japan.

FUJIFILM Holdings Corporation Sustainability Report 200825

M e d i u m - te r m C S R P l a n H i g h l i g h t s

Medium-term CSR Plan Highlights report on the
progress of activities in four challenges that arepriority areas for the Fujifilm Group’s CSR, including the formulation of policies, planning, the creation of a framework, and issues focused on in
fiscal 2007.
Steps for Promoting CSR Activities
and Progress Evaluation

28

Strengthening Governance30

Enhancing stakeholder dialogues
Stakeholder Dialogues 2008
Group Company’s Stakeholder Dialogue (Logistics)

34

Response to New Trends
Stakeholder Dialogue (Human diversity)

Strengthened Information Disclosure

36

Compliance with Environmental Laws and Regulations 38
Picture Scroll of The Tale of GENJI; “Yadorigi III” (Quire 45), Treasures from The Tokugawa Art Museum
Hachinomiya (the eighth son of the emperor), Genji’s half-brother by a different mother, had grown weary of the world and retired with his two daughters to a mountain villa in Uji, where he dedicated his life to the teachingsof Buddha. Kaoru, Genji’s son, became acquainted with Hachinomiya and deepened his friendship with him as a teacher of Buddhism. Kaoru had occasionally visited the villa over three years, and one late autumn, he visitedthe villa while Hachinomiya was away. He glimpsed the beautiful sisters playing the koto and biwa under the moon at dawn.

26 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 200827

Medium-term CSR Plan Highlights

Steps for Promoting CSR Activities andProgress Evaluation
In promoting CSR activities, the Fujifilm Group reviews initiatives from the perspectives of both the company andits stakeholders and seeks improvement by setting priorities and taking concrete action.

Steps for promoting CSR activities
In fiscal 2007, we reviewed the Fujifilm Group’s CSR efforts todate and reevaluated the relative importance of areas for society and for the Group to more sharply focus our activities going
forward. In identifying the materiality of CSR issues, we defined
medium-term challenges to be addressed taking into consideration the following viewpoints.

•Demand and expectations of society (including the outcome of stakeholder dialogues)•Fujifilm Group’s approach to CSR•Case analysis of the Fujifilm Group’s CSR activities•Results of analysis of Group companies’ CSR activities based on CSR self-check sheet(conducted in 2005)•Result of recommended improvements from third parties regarding the FUJIFILMGroup Sustainability Report 2006

We are promoting and enhancing our CSR activities by evaluating materiality and implementing key initiatives.
Related page
Page 32: Enhancing stakeholder dialogues;
Stakeholder Dialogues 2008

Steps for promoting CSR activities as they evolve through stakeholder dialogues

Company perspective
What perspective is adopted tounderstand the needs?
•Risk hedging•Social contribution•Creation of opportunities

Step 1

What issues are identified?
•Business•CSR•Difficulty of solution

What perspective is adopted toestablish KPIs?
•Long-term/short-term•Ongoing•Utilization of measurement,
analysis and results in management

Step 2

Establishing KPIs

Stakeholder perspective

Self-evaluationin fiscal 2007

Key issue(1) Dissemination of the Fujifilm Group’s Approach to CSR throughout the groupinside and outside Japan★★★

(2) Strengthening of PDCA management to ensure compliance and thorough risk management★★★

(3) Strengthening of checks on progress of CSR activities in operating companies★★

(4) Improved stakeholder dialogue and application of 3rd-party evaluation togroup companies (Especially overseas and domestic sales subsidiaries)★★★

(1) Strengthened efforts as a global corporation regarding diversity and work safety★★

(2) Creation and implementation of a framework for CSR procurement★★

(3) Conservation of biodiversity and stipulation of a basic policy on social contributions★★

(1) Improvement of Sustainability Report and active PR on CSR activities★★★

(2) Effective internal use and disclosure of qualitativeand quantitative CSR information in business results★★

(3) Promotion of internal systems for rapidly collecting information on product liability,
accidents and exporting issues★★★

(1) Compliance with REACH Regulation★★★

(2) Enhancement of an integrated system for chemical substance management★★

(1) Revision and strengthening of global warming targets★★★

Stronger Governance
Pages 30-33

Is the company maintaining
accountability by sustaining
ongoing dialogue with stakeholders?

Are reports on performance
being made to stakeholders?

Page 36: Strengthened Information Disclosure
Page 38: Compliance with Environmental Laws and Regulations

Priority area

Improvements to CSR activities(KPI: Key Performance Indicator)

Related pages
Page 16: Response to Climate Change
Page 30: Strengthening Governance
Page 34: Response to New Trends

Self-evaluation rankings: ★ Further effort needed. ★★ Close to achieving results. ★★★ Results achieved.

Step 4

Identifying important issues

Understanding stakeholders’ needs

Fujifilm Group’s CSR priority areas and key issues in themedium-term can be seen in the table below. In fiscal 2007, we
disseminated the Fujifilm Group Charter for Corporate
Behavior, the Code of Conduct, and the Fujifilm Group’s
Approach to CSR, to establish a common foundation for theGroup’s CSR and to strengthen governance in domestic andoverseas Group companies. To ensure the success of our
medium-term management plan, VISION75 (2007), we stead-

What perspective is adopted
to make improvements?
•Increasing corporate value•Social contribution throughour main business•Sustainability of society

Step 3

fastly worked to comply with environmental laws and regulations, strengthen measures to prevent global warming (climatechange) and respond to new trends such as biodiversity as wellas improving information disclosure.

Progress evaluation of the Medium-term CSR Plan
(fiscal 2007)

Are stakeholders’ views incorporated?

Are the interests ofstakeholders understood?

Evaluating importance

Related pageHigh

CO2 reduction in business operations

Stakeholder priority

CSR challenges identified through the above processes havebeen extremely significant for both the Fujifilm Group andits stakeholders. Key CSR issues identified to date include
environmental conservation—particularly greenhouse gas
emissions—human diversity, biodiversity, CSR procurement
and social contribution. In fiscal 2007, we focused onreviewing our approach to biodiversity conservation todetermine future actions.
Page 67: Biodiversity Conservation

Social contribution

Reduce CO2 in products

Improved
Information Disclosure
Pages 36-37

Human diversity
Biodiversity
Fiscal 2006 Fiscal 2007

Compliance withEnvironmental Laws
and Regulations
Pages 38-39

Fujifilm Group priority
Low

Response to New Trends
Pages 34-35

CSR procurement

The Group is directing its efforts through four steps
to formulate its basic biodiversity policy in fiscal 2008.
Low

28 FUJIFILM Holdings Corporation Sustainability Report 2008

Medium-term CSR Plan

Identifying materiality and appropriate responses

Implementing key initiatives

High

Stronger Measures toPrevent Global Warming
Pages 16–19

FUJIFILM Holdings Corporation Sustainability Report 200829

Medium-term CSR Plan Highlights

CSR promotion system

Priority Area

Strengthening Governance
The progress and achievements of initiatives related to strengthening governance,
a priority area in our Medium-term CSR Plan, are detailed in the following pages.

Corporate governance perspectives

CSR perspectives

FUJIFILM Holdings continually enforces and improves its corporate governance to earn the trust of all its stakeholders. And asa holding company, we also support the management of Groupstrategy and the optimal allocation of resources.
FUJIFILM Holdings has positioned its board of directors, including one outside director, as the decision-making body for thebasic policies and strategies of the Group as well as for vital
issues impacting business operations. It also controls the overall execution of business functions. FUJIFILM Holdings has also
adopted an executive officer system with clear responsibilities
and authority to ensure the efficient and timely execution ofbusiness operations.
To ensure that corporate management is conducted in a waythat is transparent, sound and in full compliance, corporate
auditors review every aspect of business activities by attending meetings of the board of directors, management councils
and other key meetings.
Furthermore, an internal auditing unit that operates independently from business executive units, conducts audits to evaluate and confirm the appropriateness of individual division
operations. Specific divisions oversee environmental and export
control audits. Corporate auditors and the internal auditing unit
jointly conduct audits and regularly confirm the status of internal controls for major Group companies.
In addition, FUJIFILM Holdings quickly and effectively
releases corporate information to maintain full accountability
with its stakeholders.

FUJIFILM Holdings upholds the Fujifilm Corporate Philosophy
and clarifies the Fujifilm Group’s approach to CSR as a means
for fulfilling the social responsibilities of the company that are
fundamental to this philosophy.

The Fujifilm Group’s governance structure

The CSR Committee of FUJIFILM Holdings oversees the Fujifilm
Group’s system for implementing CSR. The CSR Committee is a
decision-making body chaired by the president of FUJIFILM
Holdings to promote CSR activities across the entire Fujifilm
Group. The CSR division of FUJIFILM Holdings, which serves as
the CSR Committee secretariat, supports the CSR activities of
FUJIFILM Corporation and Fuji Xerox Co., Ltd. through five
major functions. Each company formulates and implements a
CSR activity plan in accordance with its operations, ensuresthorough compliance, conducts risk management, promotes
communication with stakeholders, and reports on CSR activities to the FUJIFILM Holdings CSR Committee.

CSR promotion
systemThe Fujifilm Group’s Approach to CSR
The Fujifilm Group’s Approach to CSR is to contribute to the sustainable development of society by putting into practice the
Fujifilm Group’s Corporate Philosophy, and realizing its Vision
through sincere and fair business activities.

FUJIFILM Holdings

FUJIFILM Holdings
CSR Committee

FUJIFILM Corporation

We will:
1. fulfill our economic and legal responsibilities, and respond tosociety’s demands by contributing as a corporate citizen to
the development of culture and technology in society andenvironmental preservation.
2. constantly reassess whether our CSR activities are responding adequately to the demands and expectations of society
and whether those activities are conducted properly
through dialogue with our stakeholders including customers,
shareholders, investors, employees, local communities, andbusiness partners.
3. enhance corporate transparency by actively disclosing information to fulfill our accountability for our business activities.

Related page
Page 42: Compliance training for overseas comapnies

FUJIFILM Holdings,
Corporate Support Division,
CSR group

Fuji Xerox Co., Ltd.

CSR Committee functions
For CSR-related items of the Fujifilm Group
1. Deliberate and decide basic policies
2. Deliberate and decide priority issues and initiatives

CSR Committee Secretariat(CSR division of FUJIFILM Holdings) functions
1. Apply policies and strategic objectives determined by the CSR
Committee across the entire Fujifilm Group
2. Implement and manage progress of priority issues and initiatives as determined by the CSR Committee across the Fujifilm
Group
3. Support the Fujifilm Group’s CSR activities (collect informationand conduct analysis and evaluation)
4. Promote public information disclosure and dialogues withstakeholders
5. Audit the Fujifilm Group’s CSR activities

Board ofCorporate Auditors

Independent
AuditorRelated pages
Page 22: Report on CSR activities at chinese sites
Page 32: Enhancing stakeholder dialogues
Page 42: Compliance
Page 45: Risk Management

Business Execution
President, Representative Director(Chief Executive Officer)

CSR Committee
Executive Officers

FUJIFILM Corporation

30 FUJIFILM Holdings Corporation Sustainability Report 2008

IMS improves overall operational
effectiveness by unifying therequired multiple management systems for business operations. In
addition, IMS leads to strengthening worksite risk management
to provide customer satisfaction and meet stakeholder expectations. Internal IMS audits directly lead to greater effectiveness ofbusiness structures and systems.

with Fujifilm and the head offices and the marketing and sales
division of its affiliates. IMS unifies business operations—fromincorporating management goals into operations to achieving
results—and CSR activities. Evaluations from the perspective of
stakeholders related to business operations reinforces continuous improvement by raising the quality of business operations
and alleviating environmental impacts as well as stimulatingsocially beneficial initiatives.
Looking ahead, we will deploy best practices in IMS, which
unites the three standards of environmental management,
quality management, and health and safety management, at
FUJIFILM Kyushu and FUJIFILM Electronic Materials and then
expand to other production factories.
*IMS: Integrated Management System encompassing several management systems, such as EMS (Environmental
Management System), QMS (Quality Management System), OHSMS (Occupational Health & Safety Management
System), and ISMS (Information Security Management System).

Related page
Page 78: IMS certified sites

The PDCA Cycle in IMSGeneralAdministration

Legal/CSR

Internal Auditing Unit

Corporate R&D

Consultation
OfficesCSR Division(Secretariat)

Fuji Xerox Co., Ltd.

Reinforcing CSR management—Introduction of IMS*As business operations become more globalized with a growing
proportion of BtoB transactions, the Fujifilm Group must fulfill
its corporate social responsibilities, which constitute the foundation of its corporate philosophy, while strengthening its business structure and implementing structural reforms. Therefore,
the Fujifilm Group is phasing in the introduction of IMS, starting

Toward Sustainable Improvement

A
C

Check
Report to Division Heads(Discussion)P

Customer Implementation andActionInformation

Customer
Satisfaction

Act

Mutual Internal Auditing
Surveillance and Analysis of
Measurement Data

Do

Policy Reviews(Corrective and Preventative Measures)

Results Policy Breakdown

Legal and
Other Requirements

Compliance and Risk Management

Management Council

Personnel

Senior Engineering Manager
CSR Div., Ecology &Quality Management Division,
FUJIFILM Corporation

D•Determines basic Group policies and strategies•Makes decisions on issues
impacting key business operations•Oversees execution of business functions

Corporate Planning

Takaatsu Honda

Shareholders’ Meeting

Board of Directors

Public Relations/IR

C O M M E N T S

Fujifilm Group
Green Policy

Plan

Policies ofDivision Heads

A

Fiscal Year Policy

Fujifilm
Quality Policy

A
Corporate Philosophy

A

A

C

C

D

EMS
C

D

ISMS

D

QMS

P

P

P

C

D
P
OHSMS

FUJIFILM Holdings Corporation Sustainability Report 200831

Strengthening GovernanceMedium-term CSR Plan Highlights

Enhancing stakeholder dialogues
Stakeholder dialogues provide an opportunity for the employees themselves to review the Fujifilm Group’s CSR and to identify andshare related issues in conversations with stakeholders. Stakeholder dialogues, which have been continuously conducted since 2004,
are utilized to advance the Fujifilm Group’s CSR activities.
In 2008, dialogues were held under the three themes of reducing the environmental burden of products (including the expansion of
eco-printing), human diversity, and biodiversity. The progress of these three themes were as follows:

Dialogue positioning
Theme of dialogue

Step 1

Step 2

Step 3

Step 4

Step 5

Exploring issues

Finding solutions

Objectively
verifying of solutions

2005

2006

2007

2008

2005

2006
2008

2007

Organizing concepts Identifying andsharing issues

Reducing theenvironmental
burden of products(including expansion of
eco-printing)

Human diversity

Biodiversity

2005
2007

2008
(Fiscal year)

Stakeholder Dialogues 2008
Stakeholder dialogues held so far in 2008 have focused on key issues (eco-printing, reducing the environmental burden of products, biodiversity and human diversity) and were organized into six sessions. The details of each dialogue session are introduced in this report.

C O M M E N T S
Following through on Stakeholder Dialogues 2008
Expecting progress
toward engagement

After participating instakeholder dialogues

Mr. Hideto Kawakita

Ms. Mariko Kawaguchi

CEO, IIHOE (International Institute for Human,
Organization, and the Earth)

Senior Analyst,
Management Strategy Research Department,
Daiwa Institute of Research Ltd.

Reducing the environmental burden accompanying the growth ofbusiness, CSR procurement, the environmental burden of products,
human diversity and biodiversity, all these themes discussed at
Fujifilm Group’s stakeholder dialogues—for which I have been
involved in planning and implementation for four years—are important and challenging. I deeply appreciate Fujifilm’s willingness tolead the way in providing opportunities to discuss these issues withpeople outside the company. I also appreciate the actions that havecome out of these dialogues. However, the dialogues have not yet
reached the point of becoming a way for every employee who isdirectly responsible for these issues at their own worksite to exercise initiative in talking with outsiders and actively learn. In order toadvance from dialogue (conversation) to engagement (involving
counterparts to gain from their strength), I expect employees toremember that they need to aggressively learn from diverse specialties, and this is especially important for difficult challenges.

I have participated in FUJIFILM Holdings’ dialogues for three consecutive years, 2006 through 2008. I was most impressed by the company’s stance to strategically utilize these dialogues as a means forencouraging CSR activities across the Group. Personnel from theworksites of both Fujifilm and Fuji Xerox have participated, particularly since 2007 and the transition to a holding company structure.
The dialogues seem to be very successful as a group communications channel for exchanging business information and reinforcing a
corporate culture. However, some variance in the level of progress
was noticeable, depending on the specific area, between activities
that were exhibiting progress intended by the secretariat, the organizer of the dialogues and those activities that were not showing
much progress. For example, environmental activities seemed tohave broadened in content and perspective with addition of outsider
points of view. People are ultimately the prime movers in corporate
activities. Actions focused on people exponentially accelerate thepace of CSR activities. In this sense, the management of humanresources as a global company must be a focal point for raising thestandard of actions in the future.

Comment from the Secretariat
A total of six stakeholder dialogues have been held in 2008 under the three themes of
reducing environmental burdens, protecting biodiversity and promoting human diversity.
Compared with the “learn and study” approach of dialogues over the past four years, these
dialogues adopted a verification style in which we objectively assessed what had actually
been done in business operations. The secretariat felt that this represented stepping up toa higher level of dialogue. We now expect that outsiders will express higher expectations.
So we reaffirm our commitment to planning and conducting future dialogues.

T O P I C:

G r o u p

C o m p a n y ’ s

S t a k e h o l d e r

D i a l o g u e

FUJIFILM Logistics organizes a dialogue with18 corporate partners

Spreading eco-printing
March 6, 2008

Page 15

Reducing the environmental burden of products(Environmental Forum)
March 13, 2008

Biodiversity (Dialogue with the future generations)
March 28, 2008

Page 68

Page 90

Human diversity

Reducing the environmental burden of products

Biodiversity (Dialogue with experts)

April 24, 2008

May 15, 2008

May 15, 2008

Page 34

Page 57

Page 69

32 FUJIFILM Holdings Corporation Sustainability Report 2008

On December 6, 2007, FUJIFILM Logistics Co., Ltd, which is responsible for the logistics of the Fujifilm Group, held a second CSR dialogue.
The main purposes of the dialogue are to improve the quality of safetymeasures and to strengthen a sense of mutual trust with stakeholders.
A total of 29 people from 18 corporate partners related to logistics
in the Kanto area participated. Representing Fujifilm Logistics were
six employees, primarily from the CSR division. Two representatives
from Fujifilm’s CSR division also attended.
In addition to Fujifilm Logistics’ report on CSR efforts, the environment and safety, each company presented their efforts in social
contribution and environmental preservation as well as improvementcase studies. Another report used images captured by a drive
recorder prior to an accident. Examples shared by other companies
help to clarify and strengthen Fujifilm Logistics’ own findings, whileat the same time illuminating the future directions for improvementin the other companies. In this sense, these dialogues have become
a valuable means for exchanging information and so we will continue
to hold them in the future.

Content of reports from corporate partners
Odawara Soko Unyu
Clean-ups and other social contribution and introduction of the balance score card
NIPPON EXPRESS CO., LTD.
Environmental preservation efforts based on CSR reports
Tamaunsou Co., Ltd.
Strengthening safety controls by introducing a drive recorder
TL LOGICOM CO., LTD.
Promoting improvements in safety, the environment, and quality across the Group

FUJIFILM Holdings Corporation Sustainability Report 200833

Medium-term CSR Plan Highlights

Priority Area

Response to New Trends
In this section, we report on the progress and achievements of initiatives related to the theme,
Response to New Trends, a priority area in our Medium-term CSR Plan.

Strengthening individual capabilities andencouraging outstanding performances from adiverse workforce as a global corporation
The Fujifilm Group is now in its “Second Foundation,” and weare doing everything possible to strengthen our business structure and reorganize the entire Group, while also laying out new
strategies for growth. We are also vigorously promoting the sustainable expansion of proven growth businesses and creating
new growth ventures.
For a Group that is continually changing and growing, two areasof focus have become more important than ever before:
strengthening the capabilities of each individual employee andestablishing an environment that elicits outstanding performances from a diverse workforce. The Fujifilm Group is implementing multiple personnel development initiatives forenhancing the capabilities of every employee.
At the same time, the Group is aggressively pursuing

F O C U S:

S t a k e h o l d e refforts, including initiatives to promote the achievement of
women among others, and establishing a safe and healthy
environment that supports a diverse workforce in order tooperate at peak performance over the long term, regardlessof gender, nationality, or age. Strengthening these activities
will pave the way for further advancing personnel development across the globe and a sound work-life balance.
Pages 46 to 51 in this report highlight the efforts ofFujifilm, Fuji Xerox, and overseas Group companies to promote the achievement of women and a healthy work-lifebalance as well as consideration for workplace safety andthe well-being of every employee.
Related pages
Page 46: Facilitating Personnel Development and Achievement at Fujifilm
Page 48: Facilitating Personnel Development and Achievement at Fuji Xerox
Page 50: Creating a Safe and Healthy Workplace for All Employees
Page 81: Personnel and Labor (Fujifilm)
Page 82: Personnel and Labor (Fuji Xerox)

D i a l o g u e

Establishing a framework for CSR procurement anddevelopment of environmentally friendly purchasing
Fujifilm started pursuing environmentally friendly green procurement (green procured materials and green suppliers) in 2000.
Since then, we have developed our green procurement systemand have responded to laws and regulations, including RoHS*1
and REACH*2, drawing on the expertise we have gained as achemical manufacturer. Specifically, we have implemented chemical content controls and surveyed the corporate environment
through Web-based self-audits (electronic audits) since 2005.
In 2006, Fujifilm incorporated a perspective of CSR procurement in this corporate environment survey and added items
related to social concerns, such as employment and discrimination. With these efforts, as well as by advancing fair and open
purchasing and procurement, we established standards for sustainable resource procurement and implemented other efforts
to respond to requests from business partners and inquiries
from stakeholders in line with the recent expansion of BtoB.
We are currently further upgrading CSR procurement in collaboration with related divisions encompassing CSR, the environment, and materials. As a part of our efforts, we are now
setting up contact desks to respond to inquiries from suppliers.
And to enhance synergies with Fuji Xerox in October 2007, thepurchase of indirect materials*3 for Fujifilm and Fuji Xerox was
integrated into FUJIFILM Business Expert Corporation*4, a FUJIFILM Holdings’ affiliate. This leads to reducing costs for Fujifilm
and Fuji Xerox Group through such actions as the joint purchase of computers based on the advantage of scale.
*1 RoHS Directive (Restriction of the use of certain Hazardous Substances in electrical and electronic equipment): Restrictions governing the use of certain harmful substances in electrical and electronic devices in
Europe, and restricting the use of cadmium, mercury, lead, hexavalent chromium, and brominated fire

Future development of human diversity

retardants (PBB, PBDE) in electronics as of July 1, 2006.

On April 24, 2008, FUJIFILM Holdings held a dialogue on the themeof human diversity. Previous dialogues had included recurring discussions on actively promoting roles for women and work-life balance. In this fourth dialogue, we advanced the conversation byoffering stakeholder feedback on the results and achievements ofFujifilm and Fuji Xerox in fiscal 2007. As a result, we reconfirmed
our key challenges, including the formulation of basic concepts, setting goals, creating a positive workplace culture and changing mindsets to address human diversity as a group.

*2 REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals): More stringent control system targeting existing chemical substances and articles in Europe. As implied by the title, the regulation isintended to control chemical substances through registration, evaluation, authorization, and restriction.
*3 Indirect materials: facilities, equipment, construction, and expendable supplies for office and operation.
*4 FUJIFILM Business Expert Corporation: a shared-service company that supports indirect operations that arecommon within Fujifilm Group companies.

Related pages
Page 62: Chemical Content Management•Organize and present basic concepts (What is a sound work-life balance? What is diversity? What is expected when more women are able
to take on important roles? What becomes possible by strengthening
individual capabilities?)•Set goals (As a global corporation, broaden the scope of information
gathering and clarify our focus as a group.)•Gather and analyze information to grasp the actual situation and actively
disclose information, internally and externally (Demonstrated progressover the years will further promote our operations)•Create a corporate and workplace culture and change mindsets (establish
an environment that encourages the effective utilization of our systems
and frameworks)•Reinforce a style of management that draws out the best from each employee

34 FUJIFILM Holdings Corporation Sustainability Report 2008

Clarifying basic policies on biodiversity

Page 83: Material Procurement
Page 84: Paper and paper material procurement

Fujifilm Group’s challenges related to human diversity

Anticipating the formulation of its Guidelines for Biodiversity infiscal 2008, Fujifilm is focusing on the following four steps:
developing our own awareness of the issues, confirming how
others view these issues, recognizing and developing a common
understanding of the problems, and clarifying the Fujifilm
Group’s stance and strategies.

Toward CSR procurement (Fujifilm)
Facilitator:
Mr. Hideto Kawakita, CEO of IIHOE(International Institute for Human, Organization and the Earth)
External participants (3):Ms. Takako Hagiwara, General Manager, Diversity Development Dept.,
Corporate Human Resources, Sony Corporation
Ms. Mariko Kawaguchi, Senior Analyst, Management Strategy Research Dept.,
Daiwa Institute of Research Ltd.
Mr. Mitsuyo Hanada, Professor, Faculty of Policy Management, Keio University
Participants from the Fujifilm Group (10):FUJIFILM Holdings: 2; Fujifilm: 2; Fujifilm Labor Union: 1; Fuji Xerox: 4; Fuji
Xerox Labor Union: 1

2000

2005

2006

Fuji Xerox considers
its partner companies
as business associates who understandand share Fuji Xerox’s
management policies
and perspectives on
the environment andsociety in cultivating CSR procurement briefings with clients
healthy and sound business collaborations.
Starting in fiscal 2007, after two years of preparations, Fuji
Xerox introduced its CSR procurement activities. CSR procurement asks for the cooperation of partner companies in considering human rights, labor, and corporate ethics in addition to
improving quality and cost, and environmental efforts, all ofwhich have been previously requested. Starting in August 2007,
the company conducted a total of five briefings with relatedclient companies including two briefings in Japan, one in
Incheon, South Korea, and one each in Shanghai and Shenzhen,
China. To assist in conducting a self-analysis process that clientcompanies could easily do on their own, Fuji Xerox developed
and distributed management guidelines and a self-check listthat described the items requested by the company as well asbackground information for the request and case studies.
Having analyzed the responses from each company and provided feedback, Fuji Xerox is currently visiting client companies
one by one to exchange information on challenges encounteredat the worksite and to request improvements.
By pursuing these activities in partnership with client companies, Fuji Xerox is exercising its social responsibilities across theentire supply chain. At the same time, it believes these activities
do much more than simply avert risks; they also lead to better
QCD (quality, cost and delivery) and the sustainable development of companies and society as a whole.

2007

2008 (Fiscal year)

Related page

Page 67: Biodiversity Conservation

CSR procurement

Clarifying basic policies on social contribution
Management of chemical content

Green procurement(Green suppliers: Attain goal of 80% green suppliers)

Purchasing policy regarding fair procurement (started in 1990)

On April 2, 2007, CSR Committee of FUJIFILM Holdings adopted
the Fujifilm Group Social Contribution Policy, which laid out its
basic policies in this area.
Related pages
Page 70: Contributing to Society
Page 73: Working Together with Local Communities
Page 84: Classification of social contribution activities

FUJIFILM Holdings Corporation Sustainability Report 200835

Medium-term CSR Plan Highlights

Priority Area

Fuji Xerox Product Safety Key Principles

Strengthened Information DisclosureThis section summarizes our efforts to continually improve information disclosure,
another priority in our Medium-term CSR Plan.

Steadily improving our sustainability report andproactively releasing CSR information
FUJIFILM Holdings publishes its Sustainability Report every year
to share information on the Fujifilm Group’s CSR activities withall our stakeholders. We further enriched the content in thisyear’s report by featuring specific case studies centered on priority areas in our Medium-term CSR Plan. We also strengthened CSR communications, including actively providing
information on the scope and content of stakeholder dialogues
and Environmental Dialogue Meetings.
Related page

Page 79: Communication with Stakeholders

Effective internal utilization and disclosure ofqualitative and quantitative CSR information
In this report, we present examples of our CSR activities withas much quantitative information as possible, which serves tofurther promote CSR activities within the Fujifilm Group while
encouraging the effective utilization of this information as reference points for improvement.
Related pages
Page 8: Initiatives in the Medical Field
Page 12: Initiatives in the Printing Field
Page 16: Response to Climate Change
Page 66: Sustainable Use of Water

Thorough product liability (PL) andaccurate information disclosure
The Fujifilm Group not only ensures the thorough, safe management of its products but also maintains a system for quickly
responding and disclosing information in the event of incidents
involving its products. Since Fujifilm and Fuji Xerox handle different product lines, we have established separate safety management systems based on the risks related to each specificbusiness operation and market.
Product safety management at Fujifilm, including its affiliates, isimplemented rigorously and consistently based on its Product
Safety Policy and Product Safety Manual. The responsible organizational entities report directly to the president, so that any necessary actions, even those that require companywide execution, canbe taken swiftly, firmly, and with close cooperation across theorganization. In response to the revised Consumer Product Safety
Law, which went into force in May 2007, Fujifilm took action to collect and speed up communications by organizing PL reports into a
database. The company began establishing a similar information
gathering system for overseas PL information in 2008. Serious PL

36 FUJIFILM Holdings Corporation Sustainability Report 2008

incidents that require companywide action are discussed by the
Total Risk Management Committee or sub-committee, and quickly
and decisively handled in collaboration with related business divisions. Other less urgent PL incidents are discussed in regular meetings of the PL Committee for continuous quality improvement.
Fujifilm posts customer alerts on its website whenever customer
notification is necessary. In fiscal 2007, Fujifilm reported to NITE
(the National Institute of Technology and Evaluation) two incidents
of product defects based on customer complaints received throughconsumer affairs centers. Neither incident, however, involved risk
to the safety of customers. Looking ahead, Fujifilm will continue tothoroughly manage product safety and ensure the complete andaccurate disclosure of information.
Fuji Xerox has positioned the Fuji Xerox Product Safety Key
Principles as a top priority in its corporate standards. To preventthe occurrence of PL incidents in Japan or overseas, Fuji Xerox
has implemented product safety reform across the entire productlife cycle, from planning to recycling. At the same time, the company fosters employee awareness by conducting training basedon responsibility level. The basic stance for any PL incident is to
respond and disclose information sincerely, fairly, and quickly.
Incidents are initially reported to the escalation center throughthe PL Web and other channels. Potential risks to customer safety
and other potential risks are analyzed at special meetings, andcountermeasures are determined in line with the level of risk andurgency under the specific escalation system. A full response toeach incident must be completed within one month, and the
product safety division provides individual divisions with detailed
information on PL incidents so that they can be utilized to prevent
any recurrence right from the product development stage. No
incidents were reported from Fuji Xerox to NITE in fiscal 2007.
Related page

Page 78: Product Safety Management System

URL Important information for our customers (Fujifilm)
http://fujifilm.jp/important/index.html (in Japanese)
National Institute of Technology and Evaluation
http://www.nite.go.jp/index-e.html
Important information for our customers (Fuji Xerox)

1. Compliance
2. Establishment of Fuji Xerox’s Action Plan
3. Quality Control for Ensuring Product Safety
4. Information Collection, Disclosure and Report of Product Safety Incidents
5. Product Recall
6. Preventive Measures of Product Safety Incidents and Employee Training

Strengthening response to risk in the eventof disasters and providing information
on product supply
The Fujifilm Group operates in a diversified range of businessfields. Fujifilm products play vital roles in society, in particular,
they represent critical elements of information infrastructures,such as medical products including: endoscopes and X-ray
diagnostic imaging systems, graphic systems for printing,recording media, highly functional materials, like flat panel display materials and electronic materials, and copy machines.
These products are essential for the recovery and restoration ofdisaster-stricken areas where the health needs of victims must
be addressed and information networks reconstructed.
Therefore, the Fujifilm Group must fulfill its responsibility to supply products that are vital to public well-being and disclose
related information during disasters in addition to securing thesafety of its own employees, determining the impact on business
operations, and taking prompt action to resume operations.
When a disaster occurs, Fujifilm sets up a disaster headquarters and convenes a risk response team comprised of ten subteams (listed below) and quickly and effectively implements
countermeasures across a wide range of areas from confirming
the safety of employees to resuming manufacturing. The company also ensures the uninterrupted provision of socially critical
Fujifilm products centered on medical care and information
infrastructures. Fuji Xerox maintains a similar system. FUJIFILM
Holdings releases complete and fully integrated public reportson the status of the Fujifilm Group in time of disaster, including
the resumption of production activities and the provision ofsocially critical products.
In the future, personnel from FUJIFILM Holdings, Fujifilm, andFuji Xerox will regularly gather to review emergency preparation
and response manuals to further reinforce systems for promptly
and effectively managing risks if disaster strikes and improving
the information disclosure.
Related page

Page 45: Risk Management

http://www.fujixerox.co.jp/news/notice.html (in Japanese)

Fujifilm Product Safety Policy

Risk response team at disaster headquarters (Fujifilm)

1. Compliance2. Promotion of product safety measures
3. Maintaining the emergency response system for product incidents
4. Notifying customers of product safety information
5. Providing employee education and training on product safety

1. Human safety
2. IT
3. PR
4. Information collection
5. Funds

6. Materials procurement
7. Logistics
8. Supply resumption
9. Affiliate companies
10. Customer support(Japan and abroad)T O P I C
Response after the Niigata
Chuetsu-oki Earthquake
Following the Niigata Chuetsu-oki Earthquake, Niigata Fuji Xerox
Manufacturing cleared and reinforced buildings that had sustained such damage as collapsed ceilings and walls. At the sametime, Niigata Fuji Xerox confirmed the inventory of parts on hand
and resumed production three days after the earthquake, starting with compact printers. The production operations of seriously damaged facilities were shifted to other corporate factories
and partners to quickly restore normal levels of operation.
The Fujifilm Group donated a total of ¥30 million in relief aid to
Kashiwazaki City, Niigata Prefecture and other affected locations. The Group also repaired and serviced Fuji Xerox products
at no charge.

Earthquake occurred at 10:13 a.m., July 16, 2007
Collapsed partition and ceiling (left)
July 19, 2007, manufacturing resumed and the first printer rolled off the line
one day after electricity was restored (right)

T O P I C
Earthquake Disaster Aid for
Sichuan Province, China
FUJIFILM Holdings donated relief aid totaling RMB 3.75 million(approx. ¥56 million) to the Red Cross Society of China and theChinese government for the victims of the earthquake in
Sichuan. The donation included medical X-ray films valued at
RMB 1.75 million and the combined contributions with four othergroup companies, two in Japan (Fujifilm, Fuji Xerox) and two in
China (FUJIFILM (China) Investment, Fuji Xerox (China)).

T O P I C
Formulating an essential action plan
against a pandemic influenza* anddistributing leaflets to employees
FUJIFILM Holdings formulated basic measures to prepare for a
possible pandemic influenza. In addition to establishing a risk
management system to ensure the continuity of business operations, we established prevention and stockpiling guidelines. The
Group also set up standards of behavior at the occurrence of an
outbreak for deterring the spread of infection and distributed
leaflets to employees. In this way, we prepare all possible crisis
management measures in the event of a pandemic.
*Basic measures against a pandemic influenza: Pandemic measures against new strains of influenza associated with avian flu.

FUJIFILM Holdings Corporation Sustainability Report 200837

Medium-term CSR Plan Highlights

A shared, integrated management system forchemical substances within the Group

Priority Area

Compliance with Environmental Laws and Regulations
In this section, we report on the progress and achievements in efforts to comply with environmental laws andregulations, a priority area in the Fujifilm Group’s Medium-term CSR Plan.

Strengthening controls at global and local levels

Complying with REACH Regulation

Sharing information through International Environment Meetings

In June 2007, the REACH Regulation went into force in theEuropean market. The regulation strictly requires enterprises
to conduct risk management activities and register the use ofchemicals, including approximately 100,000 existing chemicals as well as those present in manufactured products, which
had not previously been subject to oversight. As a company
responsible for the manufacture of chemical substances and awide variety of products, ranging from the mixing of chemicals
to the formation of final products, Fujifilm established in-housefacilities in 1975 for assessing the safety of chemical substances and has been making every effort to thoroughly control chemicals by investing our long-term know-how as achemical manufacturer.
In light of its achieving full compliance with the REACH
Regulation, Fujifilm set up project teams in Europe and Japan tooversee the six-month pre-registration period starting June
2008. We are proceeding with this effort while exchanging information with suppliers and discussing each item to be registered.
We are currently registering regulated substances according tovolume by the deadlines indicated in the chart below. In addition, we are obligated to notify customers regarding informationon the registration and safe use of articles containing substances of very high concern (SVHC) as specified in REACH. We
have started the first examination of articles manufactured fromchemical materials, including PS plates and photographic film,
based on JAMP MSDSplus, and equipment and parts are being
investigated by tracking upstream to parts manufacturers.

Controls and collaboration, undertaken at both the global andlocal levels, are essential for the company in promoting environmental activities and addressing related laws and regulations worldwide. At the Fujifilm Group, we implement
group-wide efforts that include overseas subsidiaries toadvance key initiatives under the Fujifilm Group Green Policy,
our medium-term environmental policy.
Specifically, we have been holding Fujifilm Group International
Environment Meetings since 1991 to share information on environmental policy initiatives and responses to regulations ineach country. The planning and promotion of global environmental initiatives are also an important part of the meeting.
The 12th meeting was held over four days from November 5 to 8,
2007, with 18 environmental representatives from 15 overseas
subsidiaries and a total of 70 environmental representatives from
FUJIFILM Corporation and Fujifilm Group companies in Japan participating. At this year’s meeting, participants discussed a numberof environmental issues, such as improvements in eco-efficiency,
the REACH*1 Regulation, which was enforced in Europe in June
2007, and the GHS*2 system, which is increasingly being adopted
in many countries around the world. Regarding REACH, in particular, participants shared the most recent details about the regulation and specific areas requiring clarification, such as thedefinition of “articles” (products). They also reviewed the type andstatus of surveys underway in Europe and Japan.
We will continue to enforce our governance over environmental
initiatives by sharing information and strengthening mutualcommunication, both globally and locally, and promote environmental activities across the entire Group.

In response to strengthened regulations governing the management of chemical substances and chemical content represented by REACH, RoHS*3, and GHS, Fujifilm and its affiliates
are restructuring existing systems and databases and revising
their global operations guidelines. Our integrated management
system for chemical substances, which is currently being developed, will integrate information and systems that had been separately managed toward unifying the control of substances,
ranging from chemical substances to the chemical content ofarticles. We will begin with the reconstruction of our control
system for chemical substances in 2008. We intend tostrengthen governance across the entire Group and continually
improve the effectiveness and efficiency of controls by sharing
information on chemical substances with the individual companies of the Fujifilm Group.

Responding to GHS Regulation
We have completed revising our labeling and MSDS (Material
Safety Data Sheets) for products, including those maintained ininventories, that contain regulated substances in accordancewith the revised Industrial Safety and Health Law (enforced in
December 2006), which incorporated GHS. In addition, for
products that are newly covered due to the revised thresholdvalues, we have improved our MSDS database system andupdated the data sheets for products including targeted substances in July 2008. In regard to the labeling of products that
contain targeted substances, we plan to completely comply by
the end of November 2008.

Started June 1, 2008

Pre-registration (6 months)

Product safety data sheet website (AIS)

Fujifilm has long been aggressively moving to thoroughly control
chemical substances and disclose information. In addition toreleasing MSDS for chemical products, we have taken the initiative to create our own Article Information Sheets (AIS) for material products including photographic film and papers, PS plates
and flat panel display parts, and released them on our website.
JAMP (Joint Article Management Promotion-consortium) is across-industry organization established to unify data exchange
methods for chemical content of articles in response torequirements governing the management of chemical content
and the provision of information under the REACH Regulation
enforced in Europe. As a founding member, Fujifilm has actively
participated in JAMP since its establishment. We also led in the
adoption of JAMP MSDSplus*4, formulated as a common chemical substance information format for chemical products, andbegan making it available on our website in March 2008. We
are also preparing our response to JAMP AIS, a format for providing information on the chemical content of articles, which
was set up in June.

URL “For safe handling of chemical products”
http://www.fujifilm.co.jp/msds/ (in Japanese)
Related pages
Page 44: Stricter governance of environmental laws and regulations
Page 58: Design for Environment
Page 60: Chemical Substance Management for Safety andthe Environment

December 1, 2008

November 30, June 1, 20112010

May 31, 2013

Registration ofsubstances manufactured/
imported at or above
1,000 tons ⁄ year and other*

Registration ofsubstances manufactured/
imported between 100 and
999 tons ⁄ year

Registration ofsubstances manufactured/
imported between 1 and
99 tons ⁄ year

Existing chemical substances
Lead time

Product safety data sheet website(Top page)

Note: Regarding information provision on specific chemical substances in products,
though Fujifilm has been heretofore adhering to MSDSplus and AISplus in conformity
with the guidelines of Japan Chemical Industry Association, we will adopt the JAMP format toward ensuring commonality across the entire industry.

Registration schedule for complying with the REACH Regulation
Enforced June 1, 2007

Disclosing chemical content through MSDS,JAMP MSDSplus, and JAMP AIS

May 31, 2018

Cardboard carton reflecting compliance with GHS (left) and bottle label (right)

Page 62: Chemical Content Management
Page 86: Environmental Aspects
Page 90: Environmental-related complaints, examples oflegal violations and responses in fiscal 2007

*Aquatic organism toxicity (R50/53) of substances at or above 100 tons ⁄ year andCarcinogenic, Mutagenic or Reprotoxic (CMR, category 1 and 2) substances at or above 1 ton ⁄ year.

*1 REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals): More stringent control system targeting existing chemical substances and articles in Europe. As implied by the title, the regulation is intended to control

SVHC substances
contained in articles

chemical substances through registration, evaluation, authorization, and restriction.

Inform customers (after SVHC is identified)

The list of SVHC
will be published no later
than two years after enforcement.

38 FUJIFILM Holdings Corporation Sustainability Report 2008

*2 GHS (Globally Harmonized System of Classification and Labeling of Chemicals): A globally unified system for classifying and labeling chemical substances. The GHS system is applied as a global guideline for classifying hazardous andtoxic substances in chemical products and labeling and extends to safety labels for chemicals and the distribution of safety data sheets as well as the display on the products.

Notify the European Chemicals Agency*3 RoHS Directive (Restriction of the use of certain Hazardous Substances in electrical and electronic equipment): Restrictions governing the use of certain harmful substances in electrical and electronic devices in Europe, and restricting the use of cadmium, mercury, lead, hexavalent chromium, and brominated fire retardants (PBB, PBDE) in electronics as of July 1, 2006.
*4 JAMP MSDSplus: Information sheet for chemical content proposed by JAMP, which complements MSDS in response to the REACH Regulation.

FUJIFILM Holdings Corporation Sustainability Report 200839

C S R Ac t i v i t i e s Re p o r t

The CSR Activities Report features the Fujifilm
Group’s extensive CSR efforts organized by theme.
Activities that the Fujifilm Group regards as important are discussed as well as stakeholder interests.
Compliance42

Risk Management

45

Facilitating Personnel Development and Achievement
at Fujifilm
46
Facilitating Personnel Development and Achievement
at Fuji Xerox
48
Creating a Safe, Healthy Workplace for All Employees 50
Toward Enhancing Customer Satisfaction

52

Fujifilm Group Green Policy

54

Environmental Burdens of the Fujifilm Group

56

Stakeholder Dialogue (Reducing Environmental Burdens)

Design for Environment

58

Chemical Substance Management
for Safety and the Environment

60

Chemical Content Management

62

Effective Waste Management and Recycling

64

Sustainable Use of Water

66

Biodiversity Conservation

67

Stakeholder Dialogue(Biodiversity—A Dialogue with the Future Generation)
Stakeholder Dialogue(Biodiversity—A Dialogue with Experts)

Contributing to Society

70

Working Together with Local Communities

73

Picture Scroll of The Tale of GENJI; “Azumaya I” (Quire 49), Treasures from The Tokugawa Art Museum
One autumn evening, after a long absence, Niounomiya visited Nakanokimi, who was expecting a child. In an effort to console her, Niounomiya sat near the opening to the garden and played the biwa. Nakanokimi listened
attentively for a while to his performance, as if to forget her resentment, but she wept yet again. She composed a poem expressing her feelings saying, “I can see you are tired of me by your attitude.”40 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 200841

CSR Activities ReportCompliance
For the Fujifilm Group, compliance includes the appropriate actions of both individuals and companies in accordancewith high ethical principles and common sense, as well as strict observance of laws and regulations.

Compliance in the Fujifilm GroupThe general interpretation of compliance as simply adherence
to regulations can frequently lead to the pitfall that everythingis fine as long as we simply follow the letter of the law. The
Fujifilm Group interprets compliance as the appropriate actionof individuals and companies in accordance with ethical principles and common sense, in addition to observing the laws. We
believe that we achieve compliance by flexibly responding witha keen sensibility to the needs of society.
We steadfastly advance compliance activities across the Group,with our two operating companies, Fujifilm and Fuji Xerox, overseeing their respective affiliates in Japan and overseas.

Raising compliance awarenessFujifilm and its affiliates
Fujifilm and its affiliates conduct annual compliance awarenesssurveys involving all employees. The result of the fifth survey
conducted in fiscal 2007 revealed that employee complianceawareness had improved for all questions compared with survey from the previous year. Up to last year, surveys revealed a
relatively low number of affirmative responses to the questions:“Would you report to the company if you discovered improprieties on the part of your colleagues, superiors or subordi-

Results of compliance awareness survey(Fujifilm and its affiliates)
Questions

2006

2007

Do you keep the Fujifilm Group Charter for Corporate Behavior andCode of Conduct booklets in a place where you can immediately
refer to them at anytime?

78%

95%

Do you understand the content of Fujifilm Group Charter for
Corporate Behavior and Code of Conduct booklets and have you
signed the proclamation?

—

84%

Have managers at your workplace conducted a complianceinformation meeting?

—90%

Are you working with a clear understanding of laws and rules thatare applicable to your job responsibility?

77%

88%

Do your colleagues, superiors and subordinates work with aclear understanding of laws and rules that are applicable to theirjob responsibilities?

68%

82%

Do your superiors place emphasis on compliance?

76%

87%

Has the awareness that compliance is impor tant spreadthroughout workplace?

67%

83%

Do you believe there are no compliance problems at your workplace?

64%

87%

Would you report to the company if you discovered improprieties on
the part of your colleagues, superiors or subordinates?

63%

87%

Would you contact the Compliance Consulting Facility if you face
problems with laws, rules or ethics in everyday operations that you
cannot resolve with managers?

58%

88%

Survey subjects: Executive officers and employees (including agency contract employees) of FUJIFILM Holdings, FUJIFILM
Business Expert, and Fujifilm and its domestic affiliates (a total of 23,195) Of this group, 20,268 persons responded.

42 FUJIFILM Holdings Corporation Sustainability Report 2008

nates?” and “Would you contact the Compliance Consulting
Facility if you face problems with laws, rules or ethics in everyday operations?” Given these results, Fujifilm strengthened its
focus on explaining the risk reporting system and the purposeof the compliance consultation services through complianceinformation meetings and other events. As a result, responses
to these questions in fiscal 2007 showed improvement.
Fuji Xerox and its affiliates
Fuji Xerox released Compliance Guidelines that provide outlinesof various laws and ordinances in the context of the business
operations of Fuji Xerox, such as staffing on an outsourcing basis
and exports and imports. At the same time, basic training onlaws and ordinances and programs for preventing illegal practices was provided in addition to education based on the
Employee Code of Conduct to more thoroughly instill the awareness of compliance among theemployees of Fuji Xerox and its affiliates. As a result, nearly 100% of
employees and executive officers of
Fuji Xerox and its affiliates agreed
to sign a written proclamation distributed in 2007 declaring that theiractions complied with the content
of the ALL-FX Code of Conduct.
This attests to the high compliance Proclamation (left), ALL-FX Code of
Conduct Guidebook (center), ALLawareness of people at Fuji Xerox.
FX Code of Conduct (right)

Compliance training for overseas companies
In April 2007, FUJIFILM Holdings established its Code of
Conduct, which applies to the entire Fujifilm Group. The Group
subsequently released it to all members of the Group at thecompliance information meeting held at the beginning of eachfiscal year. Then in October 2007, we distributed the Code of
Conduct Guidebook , which explains the Code of Conduct,
related laws and regulations, corporate rules and case studies,
to deepen understanding of the Code of Conduct.
We focused on instilling the Code of Conduct throughout overseas affiliates in fiscal 2007. We held a compliance information
meeting for Japanese staff (managerial level etc.) at 27 overseas
affiliates in November 2007 and discussed measures for disseminating the Code of Conduct. As a joint effort with Fujifilm,
each overseas affiliate will proceed with the compliance promotion plan for each overseas affiliate. The Code of Conduct andthe Code of Conduct Guidebook were also distributed to all of
the employees in the overseas affiliates of Fuji Xerox and steps
are being taken to ensure the guidelines are understood and followed. In addition, we will translate materials such as the Codeof Conduct Guidebook, notifications of punitive actions, andcase studies into English and steadily distribute them to overseas affiliates. As part of our compliance activities in Japan, we
held seminars on compliance in November 2007 for executive
officers of Fujifilm and Fuji Xerox, and in August 2007 for executive officers of company affiliates, with guest lecturer Professor
Iwao Taka from the Reitaku University graduate school.

Overseas compliance training (Fiscal 2007)
Area

No. of sites (No. of participants)

North America

10 (40)Europe10 (60)

East Asia

3 (20)

China

4 (58)

Overseas affiliates of Fujifilm

Compliance information meeting for overseas Group companies (left), and seminar oncompliance for executive officers of the Group companies (right)

Disclosure of punitive actions
To prevent the recurrence of actions that have led to punitive
responses, the Fujifilm Group discloses the details of theactions and the content of punishment throughout the company via the Intranet. Major cases of punitive actions included
violations of traffic laws and regulations, incidents that may
have resulted in the leakage of confidential information, andinappropriate management of corporate assets.

Compliance with the competition (antitrust) law
and the Subcontract Act
The Fujifilm Group has long been working to ensure compliancewith the Act Concerning Prohibition of Private Monopolizationand Maintenance of Fair Trade (Antimonopoly Act). In responseto the government’s recent strengthened enforcement as wellas the necessity to create a competition (antitrust) law compliance structure as a part of internal control systems, the Group
conducted an overall review of the Group’s existing compliancesystem and began introducing and implementing the new compliance program in Group companies in Japan, the UnitedStates and Europe in October 2007.
Specifically, we updated in-house rules governing compliancewith the applicable competition (antitrust) laws. We also established a compliance system under the competition (antitrust)
law compliance officer (competition (antitrust) law CPO), creat-

ing a structure in which every company and every division conducts periodic self-monitoring.
In addition, based on recent trends, such as changes in thebusiness environment and the revision of the Act, we fully
revised the Competition (Antitrust) Law Compliance Manual,
which outlines the code of conduct for compliance in daily
operations. We also conducted seminars and training sessions
at Group companies in Japan and overseas to deepen employees understanding of the competition (antitrust) law, and thoroughly instill the compliance program. Fujifilm held competition(antitrust) law seminars (a total of 50 sessions involving 1,743
participants) for sales representatives, including domestic affiliates across Japan, from October through December 2007.
Fuji Xerox published the Compliance Guideline for theCompetition (Antitrust) Law and the company conducted a
training program for its employees and those of domestic affiliates and sales companies. Fuji Xerox plans to adopt the compliance program for its overseas affiliates in Asia and Oceania.
With regard to compliance with the Subcontract Act, Fujifilm
reviews the status of compliance on the occasion when theJapan Fair Trade Commission or Small and Medium Enterprise
Agency conduct annual inspections of the company. We also
take appropriate measures to disseminate the provisions of the Subcontract
Act. For example, we published a manual reflecting the amendments to the
Subcontract Act in 2004 and conducted
seminars for personnel in charge of procurement in factories and business divisions. Fuji Xerox also conducts periodic
reviews of compliance with the Act inCompetition (Antitrust) Law
addition to publishing the guidelines.
Compliance ManualStrengthening export controls
In Japan, exporters are required to demonstrate responsibility andexercise judgment under the security export control system in the
management of their export operations. Fujifilm designed its compliance program with the guidance of the Ministry of Economy,
Trade and Industry. The company’s export controls cover all typesof commodities as well as provisions for technologies. Each division has designated a person in charge of export controls.
The basic components of export control include screening buyers and verifying that the exporting of commodities or technologies meets regulations. Even when commodities are intended
for commercial purposes, the end users and applications must
be reviewed to prevent them from being diverted into militaryuse. In recent years, we have conducted exports under the U.S.
Export Administration Regulations as well as the JapaneseForeign Exchange and Foreign Trade Control Law. We will continually improve our internal systems to ensure secure and efficient export controls by proactively disseminating information
related to this issue.

FUJIFILM Holdings Corporation Sustainability Report 200843

Compliance

CSR Activities Report

Stricter governance of environmental laws
and regulations
Fujifilm, including production and sales companies, endeavors
to comply with environmental laws and regulations and is systematically phasing in independent control standards to manage
wastes, wastewater, emissions, and soil (see table below). For
instance, in regard to wastewater management, we convened ameeting in fiscal 2006 to cross-check the wastewater management system at each factory and laboratory. By incorporating
into their operations the feedback and recommendations presented at the meeting, each of our workplaces is striving to prevent or reduce emissions of waterpollutants. In addition, independent
control standards for the emissions oflegally regulated water pollutants arebeing established at each workplace toWastewater processing facility
strengthen emissions monitoring.
at Fujifilm Kanagawa Factory

Progress of strengthening environmental governance(Overall management) Fujifilm Ecology & Quality Management Division

Waste management

Fujifilm sites

Production companies Sales companies

From fiscal 2004

From fiscal 2007

Wastewater
From fiscal 2006
management
Atmospheric emissions
From fiscal 2007
management
Soil management(as required)

From fiscal 2007

From fiscal 2008 (planned)
From fiscal 2008 (planned)(as required)

Related pages
Page 64: Effective Waste Management and Recycling
Page 89: Volume of atmospheric emissions (Consolidated); Amount ofwater pollutant emissions (Consolidated); Surveying andremediation soil and underground water pollution conditions
Page 90: Environmental monitoring; Legal compliance and reports oncomplaints; Installing plumbing and tanks above groundResponse to Air Pollution Prevention Law
Fujifilm conducts reviews of compliance with the Air Pollution
Prevention Law to strengthen these efforts and to conduct
more strict control (soot, NOx and SOx). As part of these
activities, maintenance inspections of the 10 boilers for
power generation and air conditioning were conducted in fiscal 2007, led by staff in the Head Office with the participationof operators from each site as well as in-house advisors.
Participants evaluated the current system, primarily from theperspective of compliance, incorporating lessons learned
from previous violations of the Air Pollution Prevention Law
related to soot emissions reported by other companies inJapan. Examples involve incidents of continuing to operatefacilities that are releasing volumes ofsoot in excess of regulatory standards, and falsifying monitoring data.
We will continue to comply with thelaw and utilize the improvements identified by the reviews by applying them Maintenance inspection forboilers for power generation
into daily operations.
and air conditioning

44 FUJIFILM Holdings Corporation Sustainability Report 2008

CSR Activities Report

Dealing with asbestos
Fujifilm has conducted surveys of asbestos contained in its
products (including medical equipment and graphic systems’equipment) as well as asbestos used in buildings, facilities andequipment at the production divisions of every Fujifilm site since2005. Fujifilm has no current issues related to asbestos. The
company will implement any necessary actions in accordancewith the rules and guidelines set forth by the government.

Risk Management
We have designed a secure and reliable risk management system to safeguard against
any actual or potential breach of compliance.

Risk management at the Fujifilm Group
1. Products
Fujifilm completed a survey of all products currently on sale.
None of these contains asbestos. We disclose information on
any products containing asbestos on the Fujifilm website.
2. Health issues and consultation
Fujifilm has confirmed that no current or former employees experience health problems related to their work.
We received health consultation requests from several current andformer employees. The staff in the personnel and labor division ofeach respective site interviewed these employees and arranged
health consultations and check-ups; no health issues were found.
The Personnel and Labor division or Health Management Centerof each site will promptly respond as necessary to any request for
consultation or examination related to asbestos.
3. Buildings (factories, offices employee dormitories,
athletic facilities, and buildings not currently in use)
Fujifilm thoroughly reviewed the design drawings for company
buildings and conducted on-site inspections of areas whereasbestos might enter the atmosphere. Eleven buildings were
found to contain a total of 23 areas of potential exposure.
Required work for all buildings was completed in fiscal 2005.
We are currently responding to the amended legal standards(content: from 1% to 0.1%, additional types of asbestos brought
under regulation).
4. Production facilities
Production facilities use components that contain asbestos forheat insulation or sealing material. We believe there were noasbestos emissions from these components and, therefore, no
impact on health.
Replacement of facility components are done in accordancewith the provisions of the work safety guidelines. We completed
testing of new components to replace the existing asbestoscontaining components, and starting in fiscal 2007, only
asbestos-free components are purchased.
5. Experimental facilities (laboratories, and the technicaland quality assurance sections)
As in the inspections of our production facilities, we confirmedthat none of these facilities present health risks to workers.
Every division conducted an asbestos survey of their facilities in
May 2006, and equipment is replaced or disposed of in accordance with required procedures.
Related pages
Pages 76-77: Compliance and Risk Management

Lack of awareness of compliance often leads to increased risk.
Consequently, compliance and risk management represent twosides of the same coin. A dedicated department in each operating company of the Fujifilm Group manages risks in a comprehensive and integrated manner, recognizing that promoting
compliance and managing risks associated with business operations is a single continuum.
In conducting risk management activities, both of the operatingcompanies, Fujifilm and Fuji Xerox, receive reports on risk prevention and incidents from their respective affiliates.

Risk preventive activities
Fujifilm and its domestic affiliates have been focusing theirefforts on the early detection and forecasting of risks. Fujifilm
appoints risk managers (general manager level or higher) for
each division and each domestic affiliate to evaluate the probabilities of various risks and the level of impact on business operations, and then to identify critical risk issues. Based on thisinformation, a concrete action plan is formulated and implemented within the context of actual job operations. In fiscal
2007, 42 divisions of Fujifilm and 26 domestic affiliates implemented action plans.
Fuji Xerox and its domestic affiliates identify areas such as
product quality assurance, information security and disaster
preparation as key risk issues. Specifically, the company
established an Earthquake Response Committee in fiscal 1992
and implemented measures such as introducing a system toconfirm employee safety and for maintaining a stock of emergency supplies in the event of a major earthquake. In fiscal
2007, Fuji Xerox renovated the system for confirming
employee safety to ensure a more immediate response.
Business continuity plans (BCPs) were formulated at major
production sites of consumables to facilitate rapid response at
the very earliest stages of disaster.

Response and system
for handling the occurrence of risks
Fujifilm and its domestic and overseas affiliates promote activities to prevent or avert the emergence and spread of risk.
Whenever a risk or potential risk arises, Fujifilm implements unified control and response under its risk reporting system. In fiscal 2007, 55 incidents were reported from Fujifilm and 50
incidents were reported from its affiliates to the office. Three ofthese were dealt with by the Total Risk Management Committee
or appropriate subcommittee*1. The remaining incidents werehandled within the division in which the risk arose under instructions from the office.
At Fuji Xerox, 23 risks were reported in fiscal 2007. Five of
these were discussed and appropriately handled at the Risks
and Ethics Conference, the top organization under the company’s risk management system. The remaining incidents werehandled by the respective supervisory department, sales company, or affiliate in which the incident occurred.
*1 Subcommittee: A subcommittee consisting of staff from specific divisions is set up for each risk area, such as
products, the environment, overseas safety, exports, information leakage, corporate attack, and disasters. The
appropriate subcommittee immediately reviews necessary matters, including concrete actions, and oversees
responses to risks as they arise.

Information security andprotecting personal information
Fujifilm and its affiliates issue the Compendium of Information
Security Case Studies, primarily based on actual information
security incidents, and distributes it to employees. In fiscal
2007, we thoroughly provided usage guidelines and considerations for the use of USB flash drives, in particular, based on
past incidents.
Fujifilm also conducted a study session for responsible administrators on personal information management to reinforce themanagement of personal information handled by subcontractors
using a case method. At the same time, we surveyed the management of personal information by subcontractors and confirmed the existence of subcontract agreements and the
security status of electronic data handled by subcontractors.
Fuji Xerox and its domestic affiliates conducted an e-learningbased education program based on past incidents to prevent
future information security incidents. As part of a security campaign conducted in October 2007, Fuji Xerox also reviewed theimplementation of security measures for notebook PCs and USB
flash drives to ensure rules had been applied thoroughly.
In providing products and services to our customers, wealways place the highest priority on protecting their information assets. For serious risk incidents, we have developed andimplemented a high-level safety management measureenabling us to effectively prevent accidental leakage of information and theft by employees.
Related pages
Pages 76-77: Compliance and Risk Management

FUJIFILM Holdings Corporation Sustainability Report 200845

CSR Activities Report

Facilitating Personnel Development andAchievement at Fujifilm
Fujifilm develops human resources, the driving force of our Second Foundation, andprovides ample opportunities for people to demonstrate their full capabilities.

Strengthening individual capabilities andeliciting outstanding performances froma diverse workforce
The Fujifilm Group has positioned the current period as its
Second Foundation, during which we are focusing on creating
and developing growth businesses. Achieving this Second
Foundation requires us to strengthen human resources and create a working environment in which diverse human resources
perform to their maximum potential.
Related page
Page 81: Personnel and Labor (Fujifilm)

The ideal human resources at Fujifilm
To achieve its Second Foundation, Fujifilm expects each
employee to become a genuine professional. To this end, every
employee must combine and strengthen all their capabilities.
The required human resources realize a positive spiral, in which
they grow through their work experience and then directenhanced capabilities to perform work with even greater value.

Training programs that support
human resource development
We strategically develop personnel to maximize the capabilitiesof each individual employee. In these efforts, we place special
priority on strengthening the mind (will) and processes (tactics).
To strengthen the mind, we conduct seminars in which werepeatedly emphasize the importance of instilling a spirit ofchallenge in young employees with less than three years experience at the company. We also encourage employees in midlevel and managerial positions to pursue self-improvement andcomplete tasks while involving those around them.
To strengthen the processes, we train young employees toacquire basic techniques required for maximum achievement
while training those in mid-level and higher positions toenhance their strategic and critical thinking as well as management capabilities for mobilizing others. In addition, while utilizing these training sessions, we develop operational capabilities
mainly through recurring on-the-job training.

To elicit outstanding performances froma diverse workforce

The ideal human resources at Fujifilm
Eyes, ears, nose, skin and sixth sense

Head (Brain)= ability to collect information= analyze and formulate
strategies and tactics● Grasp the facts
and essence of the issue● Grasp the essence of an issue anddevelop winning strategies
and tactics

Mouth

Face and Posture= ability to express and discuss= posture, attitude, intelligence
and attractive personality● Fully express and communicate
one’s own ideas● Develop personalpresentation capabilities
and burnish your character

Heart

Arms and hands= conscience, interest, empathy,
and warmth= techniques and skills,
exercise power plays as necessary● Be interested in others,
behave thoughtfully
and gain understanding from others● Improve techniques and skills andas necessary, exercise powerLegs
andhipships
Legs and

Guts and Stomach= ability to act;
hands-on approach= courage, audacity and guts

● Exercise initiative, accelerate
the pace of work and act quickly● Determination with courage;
just get started, then push through46 FUJIFILM Holdings Corporation Sustainability Report 2008

With the goal of securing outstanding human resources as aGroup, Fujifilm Group Joint Company Seminars for new graduates were held with Fujifilm, Fuji Xerox, FUJINON and otherGroup affiliates in Tokyo and Osaka in fiscal 2007 with many
new graduates attending. In addition, we acquire a wealth oftalent by employing mature workers with significant experiencein a various fields and current non-regular employees as regular
employees, as well as by re-employing retired employees.
We are also implementing a number of initiatives to develop theindividual capabilities of diverse human resources for outstanding long-term performance. In concrete terms, we set up the
F-POWER Project Promotion Team in collaboration with laborand management and expanded initiatives for promoting theachievements of female employees. This program is helping tocreate a corporate culture in which every employee can makemost of his or her abilities.
We will continue to raise awareness in our offices and review
each employee’s work style and operational efficiency, ultimately leading to an effective work-life balance.

Since fiscal 2005, Fujifilm has been continuously enhancing its childcare support system
under the Law for Measures to Support the Development of the Next Generation. In
September 2007, the company acquired the “Kurumin,” Next-generation Accreditation
mark as company that supports employees while they are raising children.

Major achievements of the F-POWER Project
1. Changing mindsets related to the work styles offemale employees
Announcing project content and recommendations within the company
We held 27 briefings at six workplaces in Japan on proposals from the F-POWER
Project Promotion Team, including changing mindsets related to the work
styles of female employees, backing up systematic development and growth,
improving systems for balancing work and life while raising children, andstrengthening career guidance and support. (June and July 2007)
Expanding provision of information for women employees
We opened a special website for the F-POWER Project and disseminated information on the project as well as the childcare support system. (July 2007)

2. Backing up the systematic development andgrowth of female employees
Promotion team
We established an organizational entity to take responsibility for actualizing thecontent of recommendations at each workplace and Personnel Division.
(September 2007)
Career design seminars
We held career design seminars inviting the same lecturer to six workplaces inJapan. About 1,500 people including male employees attended. (December
2007 to February 2008)
New education programs
We conducted career design seminars for general employees, a coaching program for supervisors, and a managerial seminar to guide managers in promoting
the advancement of female employees. (2007 to 2008)
Growth targets and a foundation for taking up challenge
We enhanced our management-by-objective system to clarify growth targets,
reinforce connections to higher-level goals, improve the supervisory approval
process and strengthen the involvement of supervisors.

3. Enhancing the system for supporting work-life balance
while raising children
System for supporting work-life balance after giving birth andwhile raising children
We established a system including such components as reduced working
hours, the provision of lump-sum payments for the birth of children, leaves
and the use of stock leave for fertility treatment. Other actions include an
improved nursing care leave system and an expansion in the range of employees eligible for exemption from extended working hours and holiday work.
(July 2007 and April 2008)

Expanded support during maternity and childcare leaves
We created a system allowing female employees to attend seminars during
maternity or childcare leaves. We also send to their homes documents that are
distributed internally as well as providing access to the F-POWER Project website. (January 2008)
Improved support for female employees who return to
the workplace after leaves for maternity and raising children
We hold a three-party meeting with every female employee upon return to theworkplace. In addition, we established a system for easing the return to work by
ensuring that procedures are clearer and begin earlier, such as conducting apreparatory interview four months prior to the employee’s return. (January 2008)

4. Enhancing career guidance anda psychological support system
Consultation and support system for female employees
We opened a consulting service for female employees and started providing
consultation on balancing a career and family life, career direction and otherissues. (September 2007)

C O M M E N T S
Message from a member of
the F-POWER Project
Takako Negishi
Leader, F-POWER Project Promotion Team
Operations Manager,
Personnel Division, FUJIFILM Corporation

Two years have passed since we launched the F-POWER Project forestablishing a corporate culture in which female employees could
take on more important roles. F-POWER stands for “Fujifilm
Positive Women Encouraging Renovation,” and embodies our desire
to create a genuinely strong corporate structure at Fujifilm in which
every woman can perform to her full potential and take on greater
responsibilities. The team, which is primarily made up of women,
has considered issues that must be addressed and have been making steady results. We will continue to firmly establish each current
initiative and consider new initiatives while taking into accountemployee feedback and encouraging employee involvement.

T O P I C
Offering flexible work styles, with evaluation based on social contribution
as well as business performance
FUJIFILM U.S.A., Inc. offers a variety of work style options for employees with due consideration for different lifestyles under the philosophy that employees are one of the mostvaluable assets of the company. To deal with personal circumstances such as raising children, caring for the elderly, acquiring academic degrees or avoiding traffic congestion,
approximately 40% of our employees participate in one of the following options: flexible,
part-time, summer hours, job sharing or telecommuting. The company has adopted its
own personnel evaluation program, in which employees are evaluated for their achievements in volunteer and other social contribution activities as well as for factors directly
related to their business performance, such as productivity and efficiency and level oftrust with colleagues and customers. For the local community, the company encourages
volunteer activities that provide business knowledge to students who are getting ready tojoin the workforce. The company currently sponsors 10 mentors. Students visit our officeat least three times during a 15-week course term. They consult with mentors on future
career paths and receive guidance from mentors. In addition, the company invites 30 students every year to the office to learn about our business operations.

From left: Ms. Janet Schiavone, Mentor, National Recruitment andSelection Manager, FUJIFILM U.S.A., Inc.; Ms. Huesne Daglioglu,
Westchester (New York) Community College student from
Germany; Ms. Maria Del Monte, Mentor, HR & Diversity Manager,
FUJIFILM U.S.A., Inc.

FUJIFILM Holdings Corporation Sustainability Report 2008

47

CSR Activities Report

Facilitating Personnel Development andAchievement at Fuji Xerox
Fuji Xerox values each of our employees and strives to draw out their full capabilities by establishingan environment in which diverse employees can demonstrate their abilities.

Valuing each employee and utilizing
their maximum potential
Fuji Xerox values every employee and has been developing aworking environment to draw out their maximum abilities by
gradually introducing a variety of systems since the late 1980s,
including childcare leave, reduced working hours for childcare,and flextime. On the basis of the Second Foundation that
Fujifilm Group is pursuing, Fuji Xerox implemented aggressive
efforts in fiscal 2007 to cultivate human resources as the main
engine for the growth of Fuji Xerox.
Fuji Xerox will continue to provide opportunities for employeeswith different personalities and backgrounds to develop abilities
in an independent and self-reliant manner.
Related page

Page 82: Personnel and Labor (Fuji Xerox)

The ideal human resources at Fuji Xerox
Fuji Xerox aims to become a “strong,” “kind” and “interesting”
company. The company is strong in terms of delivering excellent
products and services that satisfy customers and also reward its
shareholders. The company is kind in its contributions to local
and global communities, environmental conservation, ethics andcorporate citizenship. As an interesting company, it provides anenvironment in which employees are able to demonstrate theircreativity with a sense of personal growth.
For a company to achieve these goals, it must have people whoare able to think and act on their own initiative and see tasks
through to completion. Concretely, as stated in “Shared
Values,” our corporate philosophy, we expect our employees toalways place top priority on customer satisfaction while demonstrating an adventurous pioneer spirit, high ethical standards,
joy and fulfillment, scientific thinking, and professionalism.

Employees placing top priority on customer
satisfaction and demonstrating an adventurous
pioneer spirit, high ethical standards, joy andfulfillment, scientific thinking, professionalism,
and respect for diversity

48 FUJIFILM Holdings Corporation Sustainability Report 2008

Strong, kind and interesting company

Training that supports personnel development
Personnel development at Fuji Xerox is categorized by
employee function and area of specialization, and is centeredon basic training, management training and specialized training.
Basic training is provided in stages to employees from the point
they enter the company up to their mid-30s, and focuses on
aspects that are vital for performing their job responsibilities,
such as scientific thinking, finance and globalization.
Management training offers techniques for personnel evaluation, labor management, policy management and other areas.
Specialized training transfers specific knowledge and methods
required for each organization, such as sales and technology.
A part of these training programs currently cover employees at
Fuji Xerox as well as its affiliates. The company is planning to
expand the scope of these programs while continually improving our training and educational facilities.

Promotion of work-life balance

Taking on new initiatives

Purpose of promoting work-life balance

For Fuji Xerox to continue existing as a corporation customers choose to support, the company must create an environment for fostering the engagement
and enthusiasm of a diverse workforce, one which drives the company’s business processes and exhibits its own capabilities. In this sense, our greatest
challenge for the future is to make our systems fully practical not only from theperspectives of supporting a healthy balance between work and family but also
reinforcing the company’s competitiveness and revitalizing its human resources.
Society, individuals and corporations are undergoing rapid change, and therefore
employees are shifting their focus from the deployment level of various corporate systems to developing their own careers and a sense of personal fulfillment.
They are now asking questions such as, “Am I performing to my maximum potential?” and “Although the personnel system in principle treats men and womenthe same, does discrimination continue to appear in actual promotions to managerial positions and opportunities to take on greater challenges?” Given this situation, it is increasingly important to actively cultivate diversity and a healthy
work-life balance within the framework of the overall personnel system.
Recognizing the need for management to clarify anew the basic policy to create
a company in which employees work with enthusiasm and exercise their abilities
without restraint due to gender, nationality, age and/or life stage, we released
the basic principles on the practice of work-life balance in March 2007.
This principle explicitly laid out Fuji Xerox’s determination to review work
processes apply work rules based on various work-life balance options, and conscientiously recruit and deploy workers based on various personnel qualifications. It also clearly stated management’s perspective on the need for reforming
the corporate culture through the increased awareness and action of management as well as the initiatives of individual employees. In April 2008, weenhanced our childcare support system in line with this perspective. We will
actively create a system to drive the review of existing work styles at our worksites and revitalize young and mid-level employees through a personnel rotation
system as well as upgrading working rules to provide flexibility in working hours
and locations.

Fuji Xerox regards a healthy work-life balance as an innovative change in work
styles. Advancing a healthy work-life balance will boost productivity across theentire organization by raising the morale of a diverse workforce as well as facilitating the demonstration of each and every employee’s full potential. It also
makes possible a more time-efficient work style that meets the specific life
needs of all employees. Furthermore, instilling the philosophy and value of diversity and work-life balance corresponds with Fuji Xerox’s personnel policy centered on balancing individual abilities, jobs, and compensation with his or herrole at the core. Therefore, we recognize this as an extremely important effort.

Fuji Xerox initiatives
The origins of Fuji Xerox’s approach to work-life balance date back to its NWW(New Work Way) campaign launched in 1988. NWW was a corporate innovationfor establishing a new vision of the company and employee work styles for the
21st century. This formed the basis for Fuji Xerox’s current efforts related todiversity and work-life balance.
Given this background, the goal of Fuji Xerox is to create a system that affords
practical advantages. For example, the company’s childcare system is now
widely used to enable employees to continue working after the birth of a child asa result of ongoing improvements in its operation. The company was publicly
recognized for its efforts by receiving the Family Friendly Corporation Award in
2002 and the acquisition of the “Kurumin,” Next-generation Accreditation markbased on the Law for Measures to Support the Development of the Next
Generation.
Fuji Xerox has been relentlessly striving to enhance its childcare support system under the
Law for Measures to Support the Development of the Next Generation. The company
acquired the “Kurumin,” Next-generation Accreditation mark in April 2007 as a company
that supports employees while they are raising children.

The enhanced performance of a diverse andflexible workforce
Fuji Xerox strives to create an office environment and corporate culture in which every employee is able to perform to theirmaximum potential.
A universal design will be applied for facilities at the researchand development site, scheduled for completion in March 2010
in the Minato Mirai area of Yokohama, to establish an environment in which every employee can work comfortably.
We have also introduced the Second Life Program to advancethe deployment of human resources with outstanding abilities
and enthusiasm or support their job transfers. In addition to thereemployment of retired employees, this program serves as ago-between to facilitate their reemployment with and dispatch
to affiliates and companies outside the Group.
Furthermore, we are establishing an environment in which more
female employees are able to aggressively pursue their careers.
In April 2008, we improved and updated our existing childcare
support system (e.g., improving the reemployment system for former employees who had left the company to raise children andextending the period for reduced working hours for childcare.)
Looking ahead, Fuji Xerox will continue to reform its worksite
culture and promote a healthy work-life balance to allow talented employees to fully demonstrate their abilities.

T O P I C
Presenting Flexible Working Styles—
The Introduction of Flextime andTime Credit Systems● Comment from flextime user
Under this system, I have the opportunity to take mykids to school in the morning and can also go to a
hospital without taking the day off. It is also useful foravoiding traffic congestion, since I have flexibility indeciding my working hours and the time I go to theoffice. I really hope this valuable system will continue.

FUJIFILM Hunt Chemicals Europe NV and FUJIFILM Europe NV in
Belgium have introduced flextime and time credit systems to offer
greater flexibility for individual work styles.
Flextime working hours
This system provides staff a relative level of autonomy in selecting the startand finish times for their work day with the consent of their colleagues; alonger lunch break can also be chosen. Flextime has a short-term impact
and was introduced in collaboration with the unions.
Time credit
This system was established by law and is intended to more effectively control the mid- to long-term work-life balance. People are allowed within certain limitations (for example, specific criteria may not be exceeded, such asage, years of service, maximum number of participants within a department) to work less (varying from 80% to 50%) or to completely suspend
their employment to give higher priority to family life over career development. We are flexibly applying this option, which is popularly referred to asa time credit system.

Marino Waem
FUJIFILM Hunt Chemicals Europe NV● Comment from time credit user
I take Wednesdays off and work four days a week. I
now have time for house work and for myself as well
as more time to spend with my family. I have beenworking at the company for 36 years and I am 50
years old. So reducing working hours helps me a lot
in terms of my physical health, and my job does not
feel as great a burden as before. I think this is a really
excellent system.

Odette Cappaert
FUJIFILM Hunt Chemicals Europe NV

FUJIFILM Holdings Corporation Sustainability Report 2008

49

CSR Activities ReportCreating a Safe, Healthy Workplace for
All Employees
Workplace safety is our highest priority; we strive to create settings in which every employee canmaintain sound physical and mental health, with due consideration to specific operations at each workplace.

Promotion of occupational health and safety
Fujifilm Group believes the health and safety of labor is a fundamental precondition for production activities. We, therefore,
place strong emphasis on safety and strive to secure workplacesafety in full compliance with laws and regulations governing
safety and hygiene. We implement measures based on thesafety policy designated for each operation site, including safety
patrols by labor and management; workplace inspections andimprovement through invited external experts; safety screeningof equipment for design, installation, and operation; and disasterprevention. We also offer related employee training programs asneeded. As a result of these efforts, we have maintained thenumber of labor accidents below the industry average.
Sharing information through Safety Meetings
On October 23, 2007 we held a Safety Meeting in the Fujifilm
Kanagawa Factory with the participation of approximately 600
persons, including the employees of the factory as well as of
our affiliates and onsite subcontractors. The meeting was
mainly organized by the Safety Meeting Special Committee set
up in fiscal 2007. Representative efforts at each workplace anddisaster case studies were shared at the meeting along with alecture on improving mental health by Dr. Yumiko Maki of the
Kanto Central Hospital. Mr. Hideaki Horie, General Manager ofthe factory also spoke, “I hope all participants will further
enhance their awareness of safety and take concrete actions.”

The consumption of organic solvents is rising due to the launchof color filter manufacturing, requiring comprehensive action toprevent explosions. In October 2007, the Special Committee
on Preventing Explosions was established. A facility for explosion prevention training was subsequently set up and the program was launched. Starting in January 2008, semi-annual
training on the three factors affecting explosions (inflammablegas/vapor, ignition source, and oxygen) is provided to employees who deal with organic solvents.

50 FUJIFILM Holdings Corporation Sustainability Report 2008

Before improvement

After improvement

Before improvement

After improvement

Example of factory mechanization (Top: production line; Bottom: material warehouse). In
both cases, plastic tanks and bags containing raw material weighing more than 20 kg
were previously carried by hand. The introduction of equipment such as hand lifts
reduced the burden on employees.

Explosion prevention training at the Fujifilm Fujinomiya Factory

Onsite inspection and explosion prevention training byoutside experts
In the Fujifilm Yoshida-Minami Factory, we have continued toraise awareness of explosion prevention through the training
program for new recruits and lectures by experts. In fiscal
2007, a site inspection by external experts was implemented asa new endeavor to reinforce measures to prevent explosions atworksites where hazardous materials including organic solventsare used.
Two outside experts, including Mr. Shonosuke Kamachi of theTechnology Institution of Industrial Safety, inspected a site, inwhich hazardous materials are used, to check for the risk ofelectrostatic discharge, offering advice to the operator andadministrator onsite. We reviewed results following the inspection and shared issues that required action.

Safety Meeting in the Fujifilm Kanagawa Factory

Complete training for new recruits and transferred
employees, and explosion prevention training
Human resources are increasingly fluid and employment patterns are diversifying in line with our structural reforms centered on the photosensitized material business. Under thesecircumstances, a common training manual for film material divisions was created at the Fujifilm Fujinomiya Factory to keep
everyone current on workplace safety and health. Since April
2007, we have conducted a four-phased training program for
new recruits and transferred employees during the first threemonths of their deployment.

In 2007, the company invested US$35,882 (approximately¥26.8 million) in automating an operation that was previously
done manually. Through this effort, the company improved theworksite operations, in this case by reducing such risks as backpain, and thereby boosting employee morale.

Explosion prevention training at the Fujifilm Yoshida-Minami Factory

Improvement of workplace morale by reducing risks
At FUJIFILM Hunt Chemicals Singapore Pte. Ltd., which mainly
manufactures chemicals for processing photos, we participate
in an occupational health and safety campaign promoted by theSingapore Ministry of Labor and internally audit risk identification and provide risk education.

Workplace checkups and training as a united effort oflabor and management
FUJIFILM Canada Inc. (three facilities, 310 employees), ourlocal sales company, set up a Joint Health and Safety
Committees (JHSC), represented by both management andnon-management employees, to comply with provincial laws
and to secure employees’ safety.
In addition to monthly worksite
checkups, the committee conducts educational activities on
issues such as emergency
response. In addition, third-party
audits of employee health andCertificate on workplace health andsafety compliance are conducted safety compliance issued by thirdparty auditor
for all worksites every two years.
Initiatives to prevent chemical substance-related
accidents and mishaps
The Fuji Xerox Takematsu site, which undertakes R&D and the
manufacture of toners and drums for photocopy machines,
handles a large volume of chemical substances including powder dusts and organic solvents. We implement a variety ofmeasures to prevent accidents or disasters associated withthese chemicals, such as
acquiring OHSAS 18001 certification, which is a labor
health and safety management system, in factories;
assessing risk for all divisions;screening for environmental
Health and safety training for engineeringsafety risk and explosion pre- workers at the Fuji Xerox Takematsu site

vention when installing new equipment; and providing healthand safety training to engineering workers who work at the factory sites. Regarding health and safety management for powder
dusts, large volumes of which are used for manufacturing toners, stringent control is exercised through our own, stricter concentration standards along with meticulous monitoring ofworker exposure. By these actions, the company is maintaining
a more comfortable working environment.
Response to lifestyle-related diseases
In response to the introduction of diagnostic criteria for metabolic syndrome in Japan in 2005, Fujifilm added the measurement of abdominal circumference to regular medical
examinations. Based on the results, doctors, health workers
and nurses provide guidance on lifestyles, centered on nutrition, with the goals of reducing calories, fats and salt andestablishing a more balanced menu. In addition, each of ourworkplaces exercises initiative in promoting the prevention oflifestyle-related diseases by
aggressively pursuing activities such as sponsoring lectures to raise awareness andproviding low-calorie menus
at canteens.
Shortened working hours and offering opportunities
for exercise
At FUJIFILM Hunt Chemicals Singapore Pte. Ltd., each Friday
has been designated as “ACTIVE Day.” The workday is reduced
by one hour and specially qualified instructors are invited toencourage employees to exercise through activities like kickboxing and aerobics. The
ACTIVE Day program wasstarted in September 2003,
and about half of all employees currently participate.
ACTIVE Day
Support for mental health
In 2002, Fujifilm set up the Companywide Physical and Mental
Health Promotion Committee involving industrial physicians andcounselors to improve employees’ mental health. The committee specifically provides a health survey in accordance with
employee working hours and interviews with industrial physicians. An e-mental health examination system is being developed so that employees can review their mental health statuson their own. We also conduct mental health management
seminars for all managers and provide in-house counselingservices by expert doctors and counselors.
Related pages
Page 81: Personnel and Labor (Fujifilm)
Page 82: Personnel and Labor (Fuji Xerox)

FUJIFILM Holdings Corporation Sustainability Report 2008

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CSR Activities Report

Toward Enhancing Customer Satisfaction
We value communication with customers and reflect their voices in the development andimprovement of our products and services.

Our basic stance for responding to customers

Customer satisfaction for our responses by e-mail

The Fujifilm Group considers customer satisfaction (CS) as thecornerstone of management and strives to deliver the qualitythat customers expect at any given time by sincerely listening totheir opinions and incorporating their feedback into the development and improvement of our products and services. Fujifilm
and Fuji Xerox, which handle different product lines, respond differently to customers depending on the specific product area.

2007, Jan.—Mar.
The first half of fiscal 2007
The second half of fiscal 2007

Quickness of response

Clarity of response

Readability

Intent to use service
in the future

How Fujifilm responds to customers(CS index) 0

Fujifilm and its affiliates strive to both expand and ground their
management system for responding to customer complaints incompliance with ISO 10002, thereby further enhancing CS andthe quality of response.
Related page
Page 80: System for responding to customers(Fujifilm and its domestic affiliates)

Customer Satisfaction surveys
Fujifilm conducts CS surveys targeting those who have madeinquiries to the Customers Communication Center (CCC). In fiscal 2007, the CS index increased from the previous survey, particularly in regard to response to e-mails. This appears to reflect
a positive assessment of the quick, courteous and accurate
replies resulting from efforts such as the 48-hour rule, which
requires that staff reply to e-mail messages within 48 hours. We
intend to continue making improvements in response to issues
raised in these surveys.

Customer satisfaction for responses
by telephone and post
Operator attitudes
toward inquiries

20

40

60

80

100

Target groups for customer satisfaction survey
Questionnaire on response by telephone and post
Customers who received their response by post from the Customers
Communication Center between July 1 and September 30, 2007
(Number of letters received: 169 ⁄ Response rate: 52%)
Questionnaire on response by e-mailCustomers who made inquiries by e-mail via the Fujifilm website
between January 1, 2007 and March 31, 2008 (Number of e-mails
received: 341⁄ Response rate: 6.4%)
Formula for calculating CS index
CS=(good: +2) + (rather good: +1) + (rather poor: -1) + (poor: -2)(Number of responses) 2100

Effectively utilizing customer feedback
Customers’ opinions received at the Customers Communication
Center are distributed to related divisions and affiliates as feedback for improving our products and services. For example, theimproved packaging for Kassai inkjet papers in fiscal 2007 wasbased on customer comments.

2005
2006
2007

Requests to return
defective products
Impressions of postcard
confirming receipt of goods
BeforeCustomer comments● Although displayed as “postcard size,” it cannot be used as a postcard.
● Difficult to understand thickness specifications.

Contents of letters

Intent to use service
in the future(CS index) 0

After (above, enlarged view of the
improved description)

20

52 FUJIFILM Holdings Corporation Sustainability Report 2008

40

60

80

100

Resulting improvements● Increased size and visibility of notification that product cannot be used as a postcard.
● Improved display on paper for determining front and back sides.
● Converted thickness specification from μm to standard mm.

CS Guidelines of Fuji Xerox
1. Listening to the ‘Customer’s Voice’ is the beginning of our job.
2. Thinking of the ‘Customer’s Viewpoint’ is the basis of our job.
3. Meeting the ‘Customer’s Expectation’ is the responsibilityof our job.
4. Earning the ‘Customer’s Deep Trust’ is the joy of our job.
5. Receiving the ‘Customer’s Evaluation’ is the measurementof our job.

CS surveys
The overall comprehensibility of our instruction manuals hadreceived poor marks in questionnaires on products and services
and a CS survey conducted by external research agencies.
Therefore, Fuji Xerox improved the manuals by adding a simplified version of the instructions, focusing on the most frequently
used functions and illustrating how to use these functions in aneasy-to-understand manner.

FUJIFILM SQUARE
Address: Floors 1 & 2 Tokyo Midtown,
7-3 Akasaka 9-chome, Minato-ku, Tokyo
Telephone: 03 (6271)3350
Open hours: 11 a.m. to 8 p.m. Daily (except New Year’s break)Entrance fee: Free of charge
URL

An example of improvement: Kassai inkjet printer papers

Number of days
until replies received

Showroom utilization
FUJIFILM SQUARE, a showroom complex in Tokyo Midtown,
welcomes between 1,500 and 2,000 customers every day as
the public face of Fujifilm. It showcases photo-related products
and health-care products and hosts photo exhibits. Seniorconcierges (former Fujifilm employees) provide detailed information to customers including general advice on taking photographs. In addition, given the large numbers of foreign visitors,
several English-speaking employees are on hand to provide
sight-seeing information for the surrounding area.
Representative customer comments include, “Despite theextensive lineup of exhibitions, the service is free, so we canjust casually drop by, which is nice.” We will maintain the userfriendly style of the showroom, and we have entered visitor
feedback onto a database so
this information can bequickly shared with related
divisions and affiliates toimprove products and services and to enhance theshowroom as well as staff
interactions with customers. FUJIFILM SQUARE

http://fujifilmsquare.jp/english/index.html

How Fuji Xerox responds to customers
As stated in Shared Value, Fuji Xerox and its affiliates haveidentified customer satisfaction as a top priority. Since its
establishment, Fuji Xerox has been helping to advancecustomer business activities through the products andservices it provides.
Based on this philosophy, we developed, from our foundation, aleasing business in which we lend copy machines to customers
instead of selling them, guided by the belief that customers
needed the functionality of the equipment. In this context, theongoing establishment and maintenance of relationships
through effective communication is vital for recognizing whatcustomers really need and for solving their business problems.
This is the starting point for our CS activities. To this end, Fuji
Xerox and its affiliates have precisely identified genuine needsof customers, and continuously reflect this information in ourbusiness operations for ongoing improvement.

Simplified manuals (From left: copy machine, fax and scanner)

Diverse strategies for improving CS
With our fiscal 2007 goal of delivering CS that is No.1 in theindustry, we concentrated on improving our products and services based on approximately 600,000 customer comments
received through “Voice of Customers (VOC)*.”* Voice of Customers (VOC): A system that allows internal entities to share information on customer feedback
entered into a database by sales representatives, service engineers and administrative personnel nationwide
in Japan.

An example of improvement:
Color digital multifunction devices
Reflecting customer feedback on our color digital multifunction
devices, we intend to develop products under the concept ofbeing more friendly to the environment and to people.
Customer feedback● The machine is noisy and became a nuisance when it was placed next to my desk.
Please make it quieter.
Resulting improvement● Cutting down motor noise by optimizing the control of cooling fans, we reduced thenoise level to that of black-and-white machines.

Related page
Page 80: System for responding to customers(Fuji Xerox and its domestic affiliates)

FUJIFILM Holdings Corporation Sustainability Report 2008

53

CSR Activities Report

Fujifilm Group Green Policy
The entire Fujifilm Group strives for the highest environmental quality based on
its Medium-term Environmental Policy, the Fujifilm Group Green Policy.

Aiming for high environmental quality as a GroupThe Fujifilm Group Green Policy was issued in April 2002, and it has been applied across the entire Group as the Group’s Medium-term
Environmental Policy in a three-stage structure—Basic Policy, Action Guidelines, and Nine Priority Targets. From fiscal 2008 onward, we
will continue to pursue even higher environmental quality based on the Fujifilm Group Green Policy as a united effort.

Nine Priority Targets (as of March 2008)

Related pages

Pages 86-90: Environmental Aspects

1. Improvement in Eco-Efficiency
By the fiscal year 2010, the Fujifilm Group aims to improve its eco-efficiency with regard to six of all the environmental burdens, from A through to F
(refer to graphs below), by twice as much as the fiscal year 2000 level.

Eco-Efficiency =Revenues
Value for Environmental Burden

2. Design for Environment
Fujifilm will design all new and remodeled products according to the “Basic Regulations for Design that Takes the Environment into Consideration.” At the same time, measures will be taken to promote the sharing among all the Fujifilm Group companies of environmental quality data on products and other items created in line with those regulations, including manufacturing equipment andpackaging materials. The scope of this program will progressively be expanded to encompass the entire Fujifilm Group.
3. Reduction of Environmental Burden and Contamination Control
3-1. Reduction of Greenhouse Gas Emissions
By the fiscal year 2012, specified manufacturing facilities*1 domestic Fujifilm Group companies with large emission volumes will reduce their energy intensity*2 by 30% from those of the fiscal
year 1990 and will reduce CO2 emissions intensity*3 by 40% from those of the fiscal year 1990. Fujifilm Group companies, other than the companies above, set separate goals individually.
3-2. Conducting Environmental Monitoring
Domestic Fujifilm Group companies’ manufacturing facilities that use regulated chemicals will periodically monitor soil, underground water, and wastewater conditions as well as VOC emission volume.
3-3. Leakage Measures for Pipes, Pits, and Tanks
Domestic Fujifilm Group manufacturing companies will continue implementing and augmenting their chemical leakage countermeasures. These include measures such as those to move pipes andother underground items above the ground and equip items with double walls, as well as measures to enable quick leakage detection of underground items.
*1 Specified manufacturing facilities: Fujifilm’s Kanagawa Factories (Ashigara and Odawara), Fujinomiya Factory, Yoshida-Minami Factory, FUJIFILM Opto Materials, and FUJIFILM Kyushu*2 Energy intensity: Energy consumption per converted unit of production volume*3 CO2 emissions intensity: CO2 emission volume per converted unit of production volume

4. Upgrading Waste Management
4-1. Continuation and Improvement of Zero Emission Activities
Each domestic Fujifilm Group company will maintain the current zero emission standard. They will, furthermore, pursue qualitative improvement with regard to resource recycling. Each overseas
Group company will establish separate targets in line with the situation in its respective country.
4-2. Strengthening Waste Governance
Each domestic Fujifilm Group company will work to augment waste-related education programs and take thorough measures to achieve appropriate waste management.

Fujifilm Group Green Policy

Basic Policy“Sustainable development” is the most important issue for our planet, the human race, and all business entities in the
21st century.
The Fujifilm Group companies around the world aim to stay at the forefront of efforts to attain this goal in terms of environmental, economic, and social aspects. We will strive for customer satisfaction as well as our contribution to “sustainable development” by achieving high “environmental quality” in products, services, and corporate activities.

Action Guidelines
1. We will promote environmental burden reduction and product safety assurance with the following three items in mind:(1) Our efforts are pursued throughout all corporate activities.
(2) Our efforts are pursued throughout the entire product life cycle.
(3) We give overall consideration to economic and social implications.
2. We will improve our management of chemical substances and the chemical content of products to reduce
environmental risks.
3. We will comply with legal regulations as well as Fujifilm Group regulations, standards, and requirements that are individually agreed on.
4. We will strengthen partnerships with our business partners, collaborate in government and industrial activities, andactively participate in community activities.
5. We will actively give full disclosure of the information regarding our involvement in and accomplishment of various
environmental activities to all associated individuals, including local communities, governments, and Fujifilm Group
company employees, to facilitate open communication.
6. We will heighten the environmental awareness of every Fujifilm Group employee through employee education, so that
we can fortify our infrastructure to face the challenges posed by environmental issues in the future.

54 FUJIFILM Holdings Corporation Sustainability Report 2008

5. Strengthening Chemical Substance Management
To comply with chemical substance regulations around the world, Fujifilm will maintain and strengthen its systems for reliably collecting relevant compliance information and for ensuring the legal
compliance of product development and marketing operations. At the same time, we will strengthen our systems for responding to movements to increase the strictness of chemical management
standards, including the new REACH chemical management regulations in force in Europe. Fujifilm will maintain dependable management operations based on the Fujifilm Chemical SubstanceManagement System and will also work to upgrade these operations by introducing new safety testing and compliance testing technologies.
6. Management of Chemical Content in Products (Raw Materials, Parts, Packing Materials, and Services)
To manufacture environmentally-friendly products, Fujifilm will continue to strengthen its supply chain management systems and survey its suppliers and procured supplies and services. Regarding
suppliers, we will survey our management system for chemicals contained in products and work to upgrade that system. In addition, Fujifilm will start the surveys of suppliers’ CSR management.
Regarding procured supplies, Fujifilm will undertake surveys and, at the same time, work to arrange contracts stipulating the absence of prohibited substances, clarify product specifications, and fortify inspection systems.
7. Construction and Improvement of Management Systems
Each Fujifilm Group company will work to create environmental and quality management systems and to continually improve those systems by integrating them into daily operation.
8. Information Disclosure, Information Provision, and Communication
Fujifilm will attempt to improve information disclosure/provision and communication through sustainability reports issued by each Fujifilm Group company. Regarding products, the Group will work to promote the provision of the Material Safety Data Sheets (MSDS) as well as other safety-level information that responds to the Globally Harmonized Systems*4 (GHSs). The Group will also seek to expand thescope of its product-related environmental information disclosure. Furthermore, the Fujifilm Group will strive to improve communication with all associated entities inside and outside of the organization.
*4 GHS (Globally Harmonized System): Uniform (harmonized) international system for classifying and labeling chemical substances

9. Employee Education
Fujifilm will conduct education and training pertaining to the environment and quality for employees at domestic and international Fujifilm Group companies. Fujifilm will also continue to improve various aspects of their education and training procedures, including the content of education, appropriate training measures, and textbook updating as needed.

Eco-Efficiency from Fiscal 2004 to Fiscal 2007

Eco-Efficiency

A. Greenhouse Gas Emissions (Consolidated)(Eco-Efficiency)
2.0

1.5

2010 target
Scheduled target guideline

1.41 1.42

1.45

2004 2005 2006

1.0

1.48

2.53 2006
2.19
2004

2.0

2010 target
Scheduled target guideline
1.48

1.0

(Eco-Efficiency)
2.0

2.97

(Eco-Efficiency)
4.6

4.60
4.19 2007
3.60 2006

2.0

2004

1.0

2000

2010 (Fiscal year)

F. Water Consumption (Consolidated)2010 target
Scheduled target guideline(Eco-Efficiency)
2.2

2.20
2.11
2006

2.0
1.74

2005

2010 target

1.5

2004
1.21

2010 (Fiscal year)

1.0

2000

1.26 1.28

2010 target

1.5 Scheduled target guideline

20072010 (Fiscal year)

2004

2000

C. Atmospheric Emissions of VOCs* (Consolidated)

1.31

E. Waste Generation (Consolidated)

1.5 Scheduled target guideline
1.0

1.38

2000

2007

Target5

3.17 2005

1.52
2005

2006

D. Consumed Packing Materials (Non-Consolidated)
2.88(Eco-Efficiency)
2.0

2004

2010 (Fiscal year)

Additional effort required to meet target (below scheduled target guideline)

B. Consumed Natural Resources (Consolidated)

1.5

2007

2000

(Eco-Efficiency)
3.5

On target (above scheduled target guideline)

1.31

2007

2010 target

1.78
2005

1.5

2007
2005 2006

Scheduled target guideline
2010 (Fiscal year)

1.0

2000

2010 (Fiscal year)

Eco-efficiencies of Atmospheric Emissions of VOCs (C), Consumed Packing Materials (D), and Water Consumption (F) were significantly better than their target lines and have already achieved the goals for the fiscal year 2010. However,
eco-efficiencies of Greenhouse Gas Emissions (A), Consumed Natural Resources (B) and Waste Generation (E) were below their target lines for the following reasons:• With regard to Greenhouse Gas Emissions, the operations of new factories and the increased level of emissions from Group companies as a result of acquisitions were the primary driving forces. However, thanks to the reduction at Fujifilm
domestic factories, the overall level improved over the previous year.
• With regard to Consumed Natural Resources, the value declined due to the increased use of aluminum, the basic material of TAC films for flat panel displays and PS plates for offset printing.
• Regarding Waste Generation, the amount generated is increasing in America and China. However, these increased amounts were more than offset by the reduction of waste in Fujifilm domestic factories, and therefore, the overall value
represents an improvement for the entire Group over the previous year.
*5 VOCs: Volatile Organic Compounds

FUJIFILM Holdings Corporation Sustainability Report 2008

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CSR Activities Report

Environmental Burdens of
the Fujifilm GroupF O C U S:

S t a k e h o l d e r

D i a l o g u e

Dialogue with Experts, What We Have Done So Far to Reduce Environmental Burdens

This material flow system summarizes resource inputs and emissions associated with R&D, development,
and product distribution across the entire Fujifilm Group.

Participant comments● Since refining aluminum as the raw material for PS plates requires significant
energy, Fujifilm’s technology for the closed-loop recycling of waste aluminumis worthy of praise. This will also boost the company’s competitiveness.
● The progress in reducing environmental burden associated with hardware, including copy machines, is wonderful.

Environmental burdens of the Fujifilm Group (Fiscal 2007)
Atmosphericemissions
CO2 equivalent

CO2: 1,513,000 tons
VDC: 1,500 tons
SOx: 90 tons
NOx: 900 tons
Soot: 9.0 tons

2,612,000 tons*1

Electricity*2

Atmosphericemissions

Atmosphericemissions

Atmosphericemissions

CO2: 50,800 tons

CO2: 500,000 tons*3

CO2: 400,000 tons*4

Electricity

Water

Water

Environmental burden ofresource procurement

Environmental burden of
product manufacturing

Environmental burden of
product transportation

Environmental burden of
product usage by customers

Environmental burden ofwaste and recycling•Resource mining/logistics•Purification and Refinement/
Synthesis and Processing•Material transportation•Electricity used
•Combustion of oil and gases•Use of water > discharge•Waste•Combustion of heavy
oil and gasoline•Use of electricity•Use of electricity•Use of water•Waste combustion•Recycling energy

Aluminum: 129,900 tons
Silver: 1,000 tons
PET: 40,600 tons
TAC: 50,400 tons

Electricity: 1,420 million kWh
Oil: 158,000 kL
Town gas: 145 million m3
Natural gas: 27 million m3
Water: 56 million tons

Amount ofcyclicwater used
91.7 million tons

Material
recycling

Gasoline: 1,660 kL
Diesel oil: 17,080 kL

Discharged
water

Discharged water
Water: 52.0 million tons
COD: 96.8 tons
BOD: 44.8 tons
Total azode: 258.8 tons
Total phosphorus: 4.3 tons

Aluminum/PET/TAC

Waste
material

Waste material
Wastematerial

Direct control over environmental burden by Fujifilm GroupC O M M E N T S*1 Environmental burden of material procurement associated with Fuji Xerox (copymachines and printers) is based on fiscal 2006 data.
*2 Includes photovoltaic generation 178,000 kWh, wind power generation 1,342,000 kWh.
*3 Environmental burden of product usage by customers was estimated by multiplying theestimated number of products in operation by the estimated amount of energy used.
*4 Environmental burden of disposal and recycling was calculated with estimated amount
expected from the disposal of products/recycling of materials.

Ken Kawada (left)
Takahito Miyoshi (right)

CO2 emissions for the Fujifilm Group* (Fiscal 2007)

Technical Manager
Ecology & Quality Management Division
FUJIFILM Corporation(CO2 1,000 tons)
Gases

2,500

2,612

Oil
Silver
Steel

2,000

Aluminum

1,513

1,500

1,000

500

0

Medical equipment
Minilab

Electricity
PET
TAC

PE

Materials for
Copy machines,
printers (Fuji Xerox)(Fiscal 2006 data)

Graphic equipment
Oil(combustion)

508

Gases
(combustion)

500
Copy machines
and printers
Usage

Digital camera

400

Disposal andResource
Emissions from
Product
recyclingprocurementbusiness offices transportation*To calculate the equivalent amount of CO2 emissions, the basic unit of CO2 emissions was based on aninter-industry relations table, which is a statistical matrix of inter-industry transactions of goods andservices conducted over a given period (typically one year) in the domestic economy of Japan, as compiled
by Ministry of Internal Affairs and Communications.

56 FUJIFILM Holdings Corporation Sustainability Report 2008

● Established technology for the closed-loop recycling of waste aluminumin the PS and CTP plates production process at Fujifilm (page 14)● Implemented Integrated Recycling System at Fuji Xerox (page 25)● Fujifilm’s efforts for eco-printing (page 13)● Fuji Xerox’s efforts to reduce power consumption of products during use(page 19)

● Environmental efforts for BtoB (Business to Business) products should
be communicated to end-users as well.
● Results of environmental efforts for input resources should be presented
in a clear and concrete manner.
● Actual CO2 reductions should be indicated by product, not as one
total amount.
● Actively introduce energy saving mode in accordance with individual
usage and mechanisms to reduce misprinting. Also further improve “soft”
aspects such as recommending specific ways in which users could
reduce environmental burdens and how much the reduction would be.
● Disseminating environmentally friendly products requires the concept of“investment” in addition to “cost.”● Companies need to be more actively involved in creating a system forsecuring advantages for pioneers to contribute to eco-friendliness.
● Cultivate human resources to undertake the required negotiations andcoordinate strategies.

Conclusion
We have reaffirmed the significance of more actively communicating
to society about activities that the Fujifilm Group has been implementing to reduce the environmental burden of its products. We
have strengthened cooperation between individual divisions and the
CSR division to promote environmentally friendly products from theperspective of management and presented the results to the generalpublic as well as customers.

C O M M E N T S

Senior staff

Analyzing environmental burden for the entire
Fujifilm Group by LCA (Life Cycle Assessment)

3,000

The Fujifilm Group has conducted dialogues focused on reducing theenvironmental burden of products since 2005. For the dialogue in2008 (held May 15, 2008), we discussed what the Fujifilm Grouphas done and should do to reduce environmental burdens.
Participants included three external experts, including Mr. Norihiro
Itsubo, Associate Professor, Faculty of Environmental andInformation Studies, Musashi Institute of Technology; Ms. Mariko
Kawaguchi, Senior Analyst, Management Strategy Research
Department, Daiwa Institute of Research, Ltd; Mr. Toshihiko Fujii,
Consulting Fellow, Research Institute of Economy, Trade and Industry(RIETI), and seven employees from FUJIFILM Holdings, Fujifilm, andFuji Xerox. Mr. Hideto Kawakita, CEO of IIHOE (International Institutefor Human, Organization, and the Earth), served as the facilitator.

What we have done

76,500 tons

Material
recycling

What we should do

We calculated overall environmental burdens, from resource procurement to production, usage in the market and disposal, of all
products offered by the Fujifilm Group to identify the equivalentamount of CO2 (chart on the left). This indicates the largest environmental burden is from material procurement. In addition to our previous efforts to pursue resource saving, energy conservation andrecycling of our products, we reconfirmed the importance of further
limiting consumed resources and reutilizing resources through recycling and reuse.
Related pages
Pages 8-11: Initiatives in the Medical Field
Pages 12-15: Initiatives in the Printing Field
Pages 16-19: Response to Climate Change

After the stakeholder dialogue
What advances efforts to the reduce
environmental burden of products

After attending the dialogue

Mr. Toshihiko Fujii

Associate Professor, Faculty of Environmental
and Information Studies,
Musashi Institute of Technology

Consulting Fellow, Research Institute of Economy,
Trade and Industry

As efforts to reduce the environmental burden of products movetoward full implementation, it is often the case that the problem cannot be solved by just one company. The recycling of aluminum at
Fujifilm seems to be one such example. The objective has beenachieved in cooperation with alloy manufacturers. The significant
efforts in which personnel literally went around everywhere were thekey to success. This is always true. However, more efficient progress
would be possible with the support of an institutional framework or
policy for promoting environmental cooperation beyond the boundaries of companies. Achieving a society with a small environmental
burden will signify changing the rules of the game.

Mr. Norihiro Itsubo

What sets Fujifilm and Fuji Xerox apart is not just the progressive
content of their efforts but also their approach to product development and improvement in environmental burden based on productlife cycles. I think this is related to basic CSR philosophy. To reduce
environmental burden, it is vital to establish consensus with all
related parties along with technical improvements. To promote therecycling of aluminum, Fujifilm took the first step to reprocess aluminum on its own and by assuring quality, the company was able tosystemize recycling procedures. This is noteworthy.

FUJIFILM Holdings Corporation Sustainability Report 2008

57

CSR Activities ReportT O P I C

Design for Environment
Fujifilm Group not only complies with international environmental regulations but also provides customers withproducts that reflect genuine concern for the environment during every stage of their life cycles.

Synergy between Fujifilm and Fuji Xerox

Developing biomass plastic withmore than 30% plant-derived constituent
Fujifilm’s approach to design for the environment
Since April 2003, Fujifilm and its affiliates have designed all
new products and improved existing products based on its“Basic Regulations for Design that Takes the Environment into
Consideration” and have undertaken initiatives for reducing
environmental burdens. In fiscal 2007, the Group focused oncompliance with REACH, which went into force in June 2007,as a top priority for adopting environmentally friendly design.
Fujifilm and its affiliates approach design for environment from thestandpoint of fully incorporating such factors as the 3Rs (Reduce,
Reuse and Recycle), chemical content, resource use, LCA (lifecycle assessment), power conservation and safety. Product designs
that have not undergone the specified examination and approval
process for environmental quality cannot be manufactured andsold. Design for environment is based on the LCA implementation
rules, which were established in 2002. We apply LCA to quantitatively and objectively analyze and evaluate environmental burdens
across the complete product life cycle, from planning and R&D, tomaterial procurement, production and processing, sales, distribution, usage, and final disposal or recycling. Compliance with RoHS,
REACH and other international environmental regulations are also
incorporated into our framework of design for environment.

In recent years, the utilization of biomass (recyclable organic
resources derived from animal and plant materials other thanfossil resources) is drawing major attention as an environmentally friendly alternative. The Fujifilm Group has also recognizedbiomass material as a key technology for the future and has
been engaged in its development from an early stage. In July
2007, Fuji Xerox and Fujifilm jointly developed a biomass plastic
with more than 30% plant-derived constituent (corn) by weight.
This biomass plastic, which can be used for mechanical parts that
require improved flame-resistance and impact resilience as wellas high endurance, is a first in the industry. Substituting this new
biomass plastic for conventional plastics that are primarily madefrom ABS resin can reduce CO2 emissions by approximately 16%.
We intend to develop even higher quality biomass plastics.

ApeosPort-III C3300, a full color digital multifunction device that uses biomass plastic
parts for mechanical components (leverinside the cover).

Related page

Biomass Plastics MarkThe Biomass Plastics Mark certifies that a
product contains more than 25% plantderived constituent by weight. ApeosPort-III
C3300 is the first product in the industry togain this mark.

Page 19: Activities related to our products

Design for environment framework● Safe disposal of used product

Safety● Reduced consumption of chemical substances that adversely impact the environment

Management of chemical content(Green Procurement)● Conforming to the green procurement standard (guarantee of environmental quality in raw materials/parts)● Management in compliance with basic regulations for chemical contents

3Rs● Utilizing recycled resources● Reduced consumption of natural resources and energy in producing and using our products ● Long-term use, repair and replacement of parts

Disclosure of environmental
information to customers● Environmental labeling, indications, and nomenclature of raw materials● Information on recycling and disposal of raw materials

Distribution/Packing● Reduction of packing materials; Preventing the use of hazardous materials● Ease of collection/transportation/retrieval, efficiency of distribution, repeated use of package wrapping, bales and cargo packs

Compliance● Compliance with domestic environment-related laws (Chemical Substances Control Law, Industrial Safety and Health Law)

● Compliance with international environment-related laws (EuP*1, RoHS, REACH) and industry agreement (ECD*2)

LCA implementation rules● Assessment of the amount of CO2, chemical substances that adversely impact the environment, and waste materials

Elements of design for environment

Raw materials● Safe disposal of waste

across the complete life cycle of a productProduction

Distribution

Use

Disposal

Manufacturing-type
consideration stage
Decision maker for
manufacturing typeStage for changing manufacturingand manufacturing conditions

Information disclosure

Use by consumers and eventual disposal

Manufacturing divisions

Domestic and overseas
marketing divisions

Chemical substance, preparations, photosensitized materials, articles, equipment

Deliberation, discussion

Manufacturing

Information provision

Information provision (MSDS, JAMP, MSDSplus, AIS)The Basic Regulations for Design that Takes the Environment into
Consideration were prepared taking into account these factors.

Product development andinformation disclosure flowchart

Product design stage

R&D stage

Marketing andproduct planning divisions

R&D divisions

Setting goals for environmental quality

Development of products
in accord with objectives, evaluation ofenvironmental quality and LCA evaluation

Preparation

Preparation

Plans

Environmental quality
information sheet*3

Environmental quality targeting sheet

LCA evaluation sheet
Environmental quality
assessment sheet

58 FUJIFILM Holdings Corporation Sustainability Report 2008

Registration

Maintenance and supervision

Registration
Environmental quality information sheet

Environmental quality information

Registration

Master database for
product environmental
information*1 EuP: Directive on Eco-Design of Energy-using Products. EU Directive (European Union) related to design for environment,
which was enforced in August 2005.
*2 ECD: Environmentally Conscious Design. Regulation to design products with minimum environmental burden not only in
product body itself but also throughout its life cycle.
*3 Environmental quality information sheet: Contains environmental information on the product, including chemical substancecontent and recycling directions.

FUJIFILM Holdings Corporation Sustainability Report 2008

59

CSR Activities Report

Chemical Substance Management
for Safety and the Environment
To control the variety of risks associated with its specific businesses, the Fujifilm Group ensures appropriate
chemical substance management at each stage of planning, development, commercialization, manufacturing, and sales.

Comprehensive chemical substance management system (Fujifilm)
Fujifilm standards and regulations
Standards for Chemical Substance Management (Basic Regulations for Management of Chemical Substance Environmental Safety Management; Basic Regulations on Chemical Content)Management Standards for Worksite Environment, Safety Management, and Site Operation(Guideline for Chemical Substance Risk Assessment and Chemical Substance Management; Environmental Controlled Substance Testing Standard; and Chemical Content Management)
Product Management Standard (Basic Regulations on Design for Environment)
Regulations on PL Management

Tests required tocomply withlegal mandates (GLP)

Degradation test; enrichment test; partition coefficient test;
Ames test; chromosome aberration test;
repeated dose toxicity study; ecotoxicity test
(algal growth inhibition test, daphnia acute immobilization test,
and fish acute toxicity test)

Related page
Page 86: The scope of applicable chemical substances (Fujifilm);
Classification of chemical substances and standards forclassification (Fujifilm)*1 Chemical Substances Control Law (Law Concerning the Evaluation of Chemical Substances and Regulation of Their Manufacture, etc.) and Japan’s Industrial Safety and Health Law.
*2 The standard that states the requirements for testing facilities, including organizational structure, facilities, and manuals for ensuring the reliability of safety tests results. The Safety Evaluation Center is certified by the Ministry of
Economy, Trade and Industry, the Ministry of Health, Labour and Welfare, and Ministry of the Environment.
*3 JaCVAM: Japanese Center for the Validation of Alternative Methods.

60 FUJIFILM Holdings Corporation Sustainability Report 2008

Chemical substance management at production
facilities of Fuji Xerox and its affiliates
Fuji Xerox and its affiliates formulated Chemical Management
Regulations and have classified and clarified the chemical substances used at their production facilities according to a safetyclassification table for chemical substances.
For new chemical substances that come into use in production
processes, an application form for registering a new chemical
substance is screened based on information from legal
research and MSDS (Material Safety Data Sheets) to determine
safety classifications. Furthermore, reviews on environmental•Thorough maintenanceby production divisionPreparation of
AIS, JAMP AIS
and packaging label

Provision of
MSDS and JAMP MSDSplus
to customers anddisclosure to the public
Registration of product environmental information in master database

Acute oral toxicity test; skin irritation test; eye irritation test;skin sensitization test

Acquisition andmanagement of
JAMP AIS and/or
part information

Preparation of
MSDS, JAMP MSDSplus
and packaging label

Review of product environmental information; review of whether planned environmental quality target has been met

Safety management
for products

Validation oflegal compliance ofarticle product andimplementation ofrequired procedures

Risk assessment and control of material handled and products(determine and control risks as well as any breach of regulation, agreement or ethical standard, etc.)

Ames test; chromosome aberration test;
acute oral and percutaneous toxicity study;skin irritation test; skin sensitization test; explosibility test

Acquisition andmanagement of
AIS, JAMP AIS,
and as needed,
MSDS, JAMP MSDSplus

Product test at the
Safety Evaluation Center

Sales

Preparation of MSDS andpackaging label

Final validation of safety

Interim review of progress toward environmental quality target

Management ofindustrial safety
and health

The International Council of Chemical Associations (ICCA) has
been pursuing a Long-range Research Initiative (LRI) on theimpact of chemical substances on the environment and humanhealth. Fujifilm supports this initiative through investments in the
LRI and by participating as a committee member.

•Safety testing•Risk assessment•Preparation of•Information
implementation
implementation
raw material information entered into
•Product safety•Classification•Preparation ofa database
and testing
and control ofproduct information•Evaluation ofchemical substances
legal compliance for products

Acquisition andmanagement of MSDS
and JAMP MSDSplus

Setting targets for environmental quality

analysis based on the evaluation of chemical disposition(absorption, distribution, metabolism, and excretion)

Contribution to LRIProduction equipment

Item

Development of
Toxicity screening (cell toxicity test and gene expression analysis);
safe chemical substances Quantitative structure-activity relationship; toxic mechanism•Safety testing implementation•Testing for new materials•Evaluation of legal compliancefor materials

Testing and evaluation
at the Safety
Evaluation Center

ArticlePurposePackaging material

Major items evaluatedat the Fujifilm Safety Evaluation Center

Control of animal testing at Fujifilm and its affiliates
Under the Regulations for Ethical Animal Testing, which apply
to Fujifilm and its affiliates, rules for animal testing have beenformulated at each animal testing facility to comply with the
Law for the Humane Treatment and Management of Animals. In
addition, an animal test committee was established to oversee
appropriate animal testing. We also actively promote the 3R
principles (Replacement, Reduction and Refinement) for animal
testing. The Center is participating in an initiative of theJapanese Society for Alternatives to Animal Experiments (coorganizer JaCVAM*3) to consider alternative testing methods
for existing skin irritation and skin sensitization tests.

•Target •Gathering information
plan

Chemical products

Safety evaluation at Fujifilm and its affiliates
The Fujifilm Safety Evaluation Center (formerly, Fujifilm Material
Safety Test Center) is responsible for comprehensively assessing the safety of chemical substances and materials developed
or used at Fujifilm. The Center conducts extensive, high-levelsafety evaluations related to health and environment in eachstage, from initial product development to commercialization.
Regarding legally mandated testing*1, the Center conducts
highly reliable tests that conform with international standards asa facility that complies with Good Laboratory Practice (GLP)*2.

CommerProduction
cialization

Development

Raw materials

The Fujifilm Group strictly manages chemical substances, withfull consideration for safety and the environment. We proactively respond to laws and regulations related to chemical substances and utilize our extensive expertise as a chemical
manufacturer to actively support and demonstrate leadershipfor external projects, organizations and the industry as a whole.
Since the businesses of Fujifilm and Fuji Xerox differ in nature,
the risks and precautions they face related to chemical substances are also unique. Each operating company has established its own system for managing chemicals according totheir respective businesses and risks.

Expanded functions of
the Fujifilm Safety Evaluation Center
The functions of the Safety Evaluation Center are being
expanded to address Fujifilm’s broadening scope of business
into the fields of functional materials and life sciences.
Concretely, we strengthened technologies such as those for
evaluating cell toxicity and gene expression, analyzing toxic
mechanism based on the evaluation of chemical disposition,and forecasting based on quantitative structure-activity relationship. We also enhanced our safety database to make it easier for material developers to use. Based on these steps, we areable to develop safe, high-performance materials and products
by evaluating and analyzing safety-related factors from the earliest stages of development.

Planning

Chemical substance management
at the Fujifilm Group•Safety management
at workplace•Risk management•Raw materialtransportation
management•Legal compliance of
products•Preparation ofpamphlets•Response to disposal
and recycling•Revision of productenvironmental
information
as necessary, etc.

Provision of
AIS and JAMP AIS, etc.
to customers anddisclosure to the public

and safety risks are carried out whenever production processes
involving the use of new chemical substances are introduced orchanged, to secure the safety and health of workers as well as
to reduce the risk of environmental pollution. In addition, auditsof chemical substances are periodically conducted to confirm
usage according to the Chemical Management Regulations
and, if not, any necessary corrective steps are taken. Throughthese efforts, Fuji Xerox continuously strives to reduce the risks
related to the use of chemicals.
Related page
Page 86: Safety classification of chemical substances (Fuji Xerox)

FUJIFILM Holdings Corporation Sustainability Report 2008

61

CSR Activities Report

Chemical Content Management
The Fujifilm Group stays one step ahead of public expectations by strictly controlling the chemical content of
its products globally and by sharing that information with partners and customers.

A global trend toward control of chemical contents
Legal environmental mandates have become increasingly strict
across the world over recent years, and the right to participate
in economic markets can depend on compliance with regulations on chemical substances. Therefore, companies must take
immediate action to remain going concerns.
The direction of chemical substance management for the 21st
century was first presented at the Earth Summit held in Rio deJaneiro in 1992, and the concrete goal of minimizing the use ofhazardous chemical substances by 2020 was adopted at the
Johannesburg Summit in 2002. In response to this worldwide
trend, the RoHS Directive*1 was announced in Europe in 2003
(enforced, July 2006) followed by the REACH Regulation*2 in2006 (enforced, June 2007). These laws and regulations
demand stronger control (collection and disclosure of information) over chemical substances in products (as chemical content) and require companies to take concrete actions.
In its commitment to respond proactively to these social
demands and operate in full compliance with global standards,
the Fujifilm Group has been systematically implementing groupwide efforts to exert a high level of control over chemical content, by creating frameworks, developing operationalguidelines, constructing systems and others.

Management of information
for the entire supply chain
Addressing the level of chemical content control required by
RoHS and REACH as quickly, accurately and efficiently as possible requires sharing information among supply chains andcreating a system to facilitate this information exchange.
Since Fujifilm is involved in all segments of the supply chain,from raw materials to articles and finished products, we must
deal with an extremely wide range of items. Consequently, weare collecting and disclosing the necessary information in collaboration with business partners throughout the supply chain,from upstream chemical manufacturers to mid-stream articles(parts and constituent components) manufacturers and downstream assembly companies.
Since Fujifilm’s approach to controlling chemical substances
based on its business domain is similar to JAMP*3, which also
takes into consideration the entire supply chain, we started disclosing information by broadly moving into JAMP MSDSplus*4
and JAMP AIS*5 based on JAMP formats from AIS that are incompliance with photographic industry standards.

Information flow for chemical content throughout the supply chain
Companies related to chemical substanceand preparation

Manufacturers of parts and components

Assembly companies

Upstream

Midstream

Downstream

Global implementation of chemical content controls

Chemical content management at Fuji Xerox

The Fujifilm Group, which operates in global markets from locations around the world, has been developing systems to comply
with internationally enforced laws and regulations.
Following the enforcement of the RoHS Directive in Europe in2006, similar regulations were enforced in Japan, the UnitedStates and China. We maintain close communication with overseas Group affiliates to exchange information and ensure compliance with each nation’s disclosure requirements.
For instance, in such areas as Europe and the United States,
which share a common regulatory framework, we are bolstering
compliance capabilities and reducing costs by sharing information on legal regulations and responses to comply with legal
mandates. We are also enhancing the monitoring of regulationsin Japan and abroad in collaboration with overseas subsidiaries.

Fuji Xerox provides products to Xerox Corporation as well as its
major markets in Asia and Oceania. As a result, our controls
over the chemical content of products must comply with legal
mandates across the world.
Regarding REACH Regulation, we have been setting up working
groups since the latter half of 2006 under three themes: system formation, response to preparations, and response toparts. Regarding the preparations such as toners, we determined how we would handle pre-registering all business partners for materials subject to regulations and have been
implementing the necessary preparations for registration. In
terms of the requirements for parts, we intend to base our
response on JAMP.
Regarding the RoHS Directive, we focused on completely eliminating the use of lead. In 2007, we became the first in theindustry to begin using lead-free shafts for photocopy machines.

Global chemical content management (Fujifilm and its affiliates)(As of March 2008)

EuropeChina, Asia and Oceania

The Americas

FUJIFILM Europe GmbH

FUJIFILM (China) Investment Co., Ltd.

FUJIFILM Canada Inc.

FUJIFILM Europe NV

FUJIFILM Imaging Systems (Suzhou) Co., Ltd.

FUJIFILM Holdings America Corporation

FUJIFILM Manufacturing Europe B.V.

FUJIFILM Printing Plate (Suzhou) Co., Ltd.

FUJIFILM Dimatix, Inc.

FUJIFILM Recording Media GmbH

FUJIFILM STARLIGHT CO., LTD.

FUJIFILM Electronic Materials U.S.A., Inc.

FUJIFILM Electronic Materials (Europe) NV

FUJIFILM STARLIGHT GRAPHIC SYSTEMS (SHANGHAI) CO., LTD.

FUJIFILM Graphic Systems U.S.A., Inc.

FUJIFILM Sericol UK Limited

FUJIFILM Medical Systems (Shanghai) Co., Ltd.

FUJIFILM Medical Systems U.S.A., Inc.

FUJIFILM Imaging Colorants Limited

FUJIFILM Finechemicals Co., Ltd.

FUJIFILM Hunt Chemicals U.S.A., Inc.

FUJINON (EUROPE) GmbH

FUJIFILM Holdings Corporation

FUJIFILM Manufacturing U.S.A., Inc.

FUJIFILM UK LIMITEDFUJIFILM Corporation

FUJIFILM Sericol U.S.A., Inc.

FUJIFILM Medical Systems Benelux NV

FUJINON Corporation

FUJIFILM U.S.A., Inc.

FUJIFILM CZ s.r.o.

FUJIFILM Hong Kong Limited

FUJINON INC.

FUJIFILM Medical Systems Italia S.p.A.

FUJIFILM (Thailand) Ltd.

FUJIFILM Hawaii, Inc.

FUJIFILM Graphic Systems France SAS

FUJIFILM Regional Services (Singapore) Pte Ltd

FUJIFILM do Brasil Ltda.

FUJIFILM España, S.A.

FUJIFILM Hunt Chemicals Singapore Pte. Ltd.

Others

FUJIFILM France SAS

FUJIFILM (Malaysia) Sdn. Bhd.

FUJIFILM Medical Systems France SAS

FUJIFILM NZ Limited

FUJIFILM Ireland Ltd.

Others

FUJIFILM Danmark A/S
FUJIFILM Italia S.r.l.
FUJIFILM Slovakia s.r.o.
FUJIFILM Hunt Chemicals Europe NV

Fujifilm is involved throughout the entire supply chain

OthersRelated pages
Page 38: Compliance with Environmental Laws and Regulations
Page 58: Design for Environment
Page 60: Chemical Substance Management for Safety and the Environment
Page 83: Material Procurement*1 RoHS Directive (Restriction of the use of certain Hazardous Substances in electrical and electronic equipment): Restrictions governing the use of certain harmful substances in electrical and electronic devices in Europe, and restrict-

Information on chemical content

Information on chemical content

ing the usage of cadmium, mercury, lead, hexavalent chrome, and bromine fire retardants (PBB, PBDE) in electronics as of July 1, 2006.
*2 REACH Regulation (The Registration, Evaluation, Authorisation and Restriction of Chemicals): More stringent restrictions for managing chemical substances that address traditionally used chemicals and chemicals contained inside

Flow ofinformation
anddocuments

certain articles. The REACH Regulation aims to establish a management system for registering, evaluating, approving and restricting chemical substances.

MSDS・MSDSplus

AIS*3 JAMP (Joint Article Management Promotion-consortium): Cross industry organization established in September 2006 with the objectives to promote the activities such as creation and dissemination of mechanisms for proper management of information on the chemical content of products as well as appropriate and smooth communication of information throughout the supply chain.
*4 JAMP MSDSplus: Information sheet for chemicals and chemical products proposed by JAMP in response to RoHS Directive and REACH Regulations.
*5 JAMP AIS: Information sheet for chemical content of articles proposed by JAMP in response to RoHS Directive and REACH Regulations.

62 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 2008

63

CSR Activities Report

Effective Waste Management
and Recycling

the Ministry of Economy, Trade and Industry (Industrial
Structure Advisory Council). Takematsu site of Fuji Xerox
also received Gold Class certification.

To fulfill its social responsibilities, Fujifilm continuously improves its management of industrial waste
by surveying and evaluating the waste treatment of our contractors.
* The Program to Register and Support Waste Recycling Governance is a public works project of the Japan Environmental Management Association for
Industry and includes the development and release of a compatibility check

Survey and evaluation system
for industrial waste treatment by subcontractors
Actions at Fujifilm
Fujifilm established a company-wide system in fiscal 2004 forsurveying and evaluating the industrial waste treatment subcontractors it works with, and has been conducting a rigorous andfair analysis and evaluation with the cooperation of approximately 100 companies. Fujifilm also uses this system to conduct on-the-spot inspections of industrial waste treatmentcompanies, as mandated by local ordinances, since fiscal
2006. This system is reviewed and improved as necessary on
an ongoing basis.
In addition, improvements on surveyed items were introduced infiscal 2007 as well as the survey
and evaluation qualification program to certify the competenceof examiners. Approximately 20
employees are currently certified
to conduct surveys and evaluaSurvey of industrial waste treatment
tions for Fujifilm.
subcontractors
Actions at Fujifilm affiliates
Survey and evaluation for industrial waste treatment subcontractors is carried out in all Fujifilm sales and production companies. All subcontractor evaluations are compiled in the
Industrial Waste Treatment Subcontractor Survey and
Evaluation Database. This waste management information isshared across the entire Group and used to strengthen the governance of waste management.
▼ Fujifilm sales companies (8 companies)
In fiscal 2007, eight companies adopted and began applying this survey
and evaluation system. Survey and evaluation personnel are trained toensure the uniformity of evaluations in the operation of this system.
These companies are carrying out periodic evaluations and listing waste
management subcontractors in the database for efficiently sharing information and supporting efficient operations. Approximately 80 employees are certified to survey and evaluate subcontractors.
▼ Fujifilm production companies (8 companies)
Eight companies who had separately conducted surveys and evaluations
began adopting a common system in fiscal 2008 after 34 employees incharge of surveying and evaluation had participated in seminars and onthe-job training at Fujifilm.

64 FUJIFILM Holdings Corporation Sustainability Report 2008

Status of the survey and evaluation system
for industrial waste treatment subcontractors

Ministry of Economy, Trade and Industry. This project also registers selfdeclarations of companies with verified compatibility and helps other busi-

2004

Classification

2nd half 1st half 2nd half 1st half 2nd half 1st half 2nd half 1st half 2nd half

Fujifilm(9 facilities)

1st year2006

2nd year2007

3rd year

Sales companies(8 companies)

2008

4th year

1st year

Production companies(8 companies)

5th year

2nd year

1st year

Companies that have adopted the survey
and evaluation system for industrial waste
treatment subcontractors
Fujifilm(including some affiliates)
Kanagawa Factory(Ashigara site and Odawara site)

Fujinomiya Factory
Yoshida-Minami Factory

Sales Companies

Production Companies

FUJIFILM Medical Co., Ltd.

FUJINON CORPORATION

FUJIFILM Graphic Systems
Co., Ltd.

FUJIFILM TECHNO PRODUCTS
CO., LTD.

FUJIFILM IMAGING Co., Ltd.

FUJIFILM Finechemicals
Co., Ltd.

Asaka Office
FUJIFILM BUSINESS SUPPLYElectronic Imaging Products Div. CO., LTD.

FUJIFILM RI Pharma Co., Ltd.

Sendai Office
FUJIFILM Business Expert
Electronic Imaging Products Div. Corporation

Fuji Technics Co., Ltd.

R&D at Kaisei

FUJIFILM LOGISTICS
CO., LTD.

FUJIFILM Electronic Materials
Co., Ltd.

Tokyo Head Office

FUJIFILM Computer System
Co., Ltd.

FUJIFILM Techno Service
Co., Ltd.

FUJIFILM Software Co., Ltd.

FUJIFILM MEDIA CREST
CO., LTD.

FUJIFILM Opto Materials
Co., Ltd.

FUJIFILM Electronic Materials (Europe) N.V. systematically
implemented a waste reduction project in fiscal 2007. The
company took such actions as increasing the delivery of raw
materials in returnable wrapping, abolishing excessive wrapping, and cutting packing waste through bulk deliveries. The
total waste was reduced from 3,465 tons in 2001 to 1,750 tons
in 2006.

sheet for businesses in accordance with WRG Guidelines set forth by the

Fiscal year

2005

Waste reduction project (Belgium)

nesses establish WRG.

Achieving and sustaining zero emissions (Belgium)
In 2000, FUJIFILM Hunt Chemicals Europe NV achieved zero
emissions and has been maintaining this level. The company iscurrently enhancing the quality of recycling and is emphasizing
inventory management to avoid generating chemical waste. The
basic idea is to prevent waste and not generate any expired
chemicals through effective inventory management. Slow moving chemicals are processed under appropriate conditions
before expiration.

Recycling project for photographic paper (China)
In 2005, FUJIFILM Hong Kong Limited launched a project torecycle scrap photographic and inkjet paper manufactured by
Fujifilm’s Fujinomiya Factory. Since these papers are coatedwith chemicals, a special recycling process must be applied.
The company searched for processing factories and establisheda recycling technology. Photographic and inkjet paper are separated into raw paper, plastic film, paper pulp, silver, and recycled into materials that can be reused. Starting in June 2006,
waste paper was sent from Japan to a recycling facility in
Xiamen, China, and full-scale recycling commenced in 2008.
Approximately 300 tons of scrap paper are expected to berecycled annually.

Recycling Details

Waste Paper before Recycling● Shrink foils, paper, cardboard, wood, and metal scraps are recycled.
● All plastics, 60-liter drums, and IBC containers are sent to a
recycling company and then put on the market for re-use.
● Chemicals (developers and fixers) are used for supplemental
energy in the production of cement or used as raw materials
for producing Renoxal (trade name), a reducing agent for NOx
emissions during the incineration process.
● Components, including contaminated used bags for wrapping,are used to circulate energy as incineration fuel.

Washing

FUJIFILM Kyushu Co., Ltd.

All laboratories obtain ISO 14001 certification(France)
Training for operators in charge of industrial waste
An IMS internal auditing determined that operator capabilities
needed to be improved. In fiscal
2007, training sessions were
held for 150 waste operatorsfrom Fujifilm affiliates at six
locations across the country.

Laboratories FUJIFILM SAS handles film development andphoto printing, among other services. In February 2008, allseven laboratories in France obtained ISO 14001 certification,and the company is striving to improve its recycling rate.

Photographic paper
separation

Precipitation

PE/fiber separation

Dehydration/Separation into
chemical substances and silver

Dehydration/
Separation

Plastic
compression

Semi-dry paper pulp

Plastic film

SilverCan be used for recycled plastic

Meets Kodak’s EK10091135
silver standard

Recycling Details
Training for waste operators

Registration for waste and recycling governanceFujifilm received Gold Class certification for the Head
Office and three main factories in Yoshida-Minami,
Fujinomiya, and Kanagawa in fiscal 2007 as part of the registration project for corporate Waste Recycling Governance(WRG)* supported by the Japan Environmental Management
Association for Industry, which is based on guidelines from● Chemicals (color paper developer): 65% recycled● Chemicals (bleach-fix): 86% recycled● Silver: on average, 85.47% recycled (In 2007, 3,156 kg of silver were collected and sold. The target for 2008 is a 90%
recycling rate.)● Drums: Disposal volume in 2007 decreased by 22% compared
to 2006.
● QuickSnap: In 2007, 197 tons of QuickSnap were collected
and recycled.

Bleached white wood pulpthat can replace imported
wood pulp

Related page
Page 88: Zero emission; Volume of waste generation (consolidated);
Main recycling method for waste products

FUJIFILM Holdings Corporation Sustainability Report 2008

65

CSR Activities Report

CSR Activities Report

Sustainable Use of Water

Biodiversity Conservation

While maintaining harmony with local communities, the Fujifilm Group is striving to efficiently
use limited water resources by adopting water-saving facilities and efforts.

Recognizing that, along with climate change, biodiversity is another important CSR issue for the Fujifilm Group,
we are developing a specific action plan incorporating views from within and outside the Group.

Searching for sustainable water resources,
equivalent to annual cost savings of ¥1.1274 billion*
Since there is an abundant source of water, there are many
paper mills in Fujinomiya, Shizuoka Prefecture, where the
Fujifilm Fujinomiya Factory is located. In the event of water
shortages due to a decline in rainfall or drop in the level ofunderground waters, the municipal government gives priority tolocal agriculture and orders factories and other facilities to stoptaking in water. Consequently, both surface and undergroundwater are subject to restrictions, requiring the Fujinomiya
Factory to cut water usage to maintain operations. Actions takenby the factory included installing water-saving production facilities from 1990 to 1992. However, production continues toexpand every year, and the issue of water resources has become
urgent. From 2002, the Fujinomiya Factory launched an initiative
under the Utility Supply Section, which has yielded major results.
The section meticulously analyzed production processes andcalculated the standard figures for minimal water usage
required by each workplace. It also advanced activities to raiseawareness of these figures at each workplace. At the sametime, the Utility Supply Section conducted ongoing monitoring
to maintain proper water volumes and provided instruction towork sites. The plant also reviewed production processes thatused well water and shifted to recycled water. Recognizing thatwater conservation is a daily concern not just during the summer, when shortages occur, the plant implements efforts
throughout the entire year. In addition, the Fujinomiya Factory

deployed a variety of approaches. For example, the Utility
Supply Section forecasted water shortages and enhanced asense of urgency throughout the factory by using simulations it
had independently developed based on changes in the underground water level, which occurs once every 10 years.
As a result, the factory reduced water consumption by 13% in2005 and by 22% in 2006 compared to 2002. This effort not
only reduced costs but also realized the sustainable usage ofwater resources, for which there are no alternatives, and fulfilled the key mission of maintaining plant operations.

Capital investment for saving water and results(Fujinomiya Factory)
Capital investment(water saving management equipment)¥30 million

Current annual amount of water saved

5.637 million tons

Value of water savings (estimate*)¥1.1274 billion

Clarifying our policy and developing concrete measures
Conserving biodiversity is a priority issue for the Fujifilm Group’s medium-term CSR Plan. Fujifilm has designated it as a focus point for
stakeholder dialogues since 2005 and has maintained ongoing discussions. As a result, we have reconfirmed the responsibility of the
Fujifilm Group to seriously address the issue of conserving biodiversity since we draw upon so many natural resources in our products andservices. To turn this belief into action, we will start from a self-recognition of the profound interconnections between biodiversity and ourown business operations. We will then advance to do what we can, step by step, based on sincerely heeding the opinions of stakeholders
and clearly grasping the needs of society.
Related pages

Page 29: Progress evaluation of the Medium-term CSR Plan

Step 1

Step 2

Step 3

Step 4Self-recognition

Compare the views of others(Difference in views
between oneself and others)

Identify problems
and share understanding

Clarify the Fujifilm Group’s
stance and strategies

Study session held
(For executives and managers)
Scheduled for fiscal 2008

Determine policy: by the end of fiscal 2008
Determine strategies: by the end of

Questionnaire on biodiversity
within the Fujifilm Group
March 2008
22 companies responded

Dialogues held
(With future generation and experts)
March and May 2008

Page 35: Clarifying basic policies on biodiversity

fiscal 2009

*Calculated based on ¥200 per ton, as used in environmental accounting

The Shimizu River. This source of water for the community runs through the grounds ofthe Fujinomiya Factory (left), and Shimizu River cleaning activities. Residents and volunteers from the factory clean the river every year (right)

T O P I C
Supporting Conservation Activities for the Saluda-Reedy Watershed

Step 1 Questionnaire

Looking to the future

A questionnaire on biodiversity conservation was conducted to grasp
recognition, involvement, influence, and cooperation with society. The
questionnaire was sent to 25 business entities, including business units
and affiliates of Fujifilm and Fuji Xerox, with 22 responding. Based on
the responses, we found approximately half of these entities recognize
the term, “biodiversity,” although 90% answered that they did not know
about the ecosystems surrounding them. They understood the relationship between biodiversity and business activities, particularly at the
point of purchasing raw materials. Actions taken thus far had mainly
been in-house volunteer activities; there was no cooperation with NPOsor NGOs that directly addressed biodiversity. We intend to draw uponthis data to develop future efforts.

It is important to recognize the meaning and significance of biodiversity
conservation. We intend to promote in-house education about biodiversity conservation and clearly present the stance and policy of the Groupto move this dialogue toward concrete activities and measures acrossthe Fujifilm Group.

C O M M E N T S
After the Biodiversity
Stakeholder Dialogues
Mr. Masayuki Aoki

FUJIFILM Manufacturing U.S.A., Inc. produces color paper, PS plates, QuickSnaps
and screen materials for large-size displays. The company has donated $500,000(approximately ¥50 million) to the Saluda-Reedy Watershed Consortium (SRWC)
over five years, from 2003 to 2008. The main sponsors of the SRWC are FUJIFILM
Manufacturing U.S.A., Inc. and the V. Kann Rasmussen Foundation. SRWC manages water quality and volume as well as conservation activities for the SaludaReedy Watershed and other rivers and lakes, including Lake Greenwood. In
addition, SRWC engages in outreach programs to educate local residents of theimportance of protecting the watershed. For details of SRWC activities, please
visit the following website.
Fujifilm Manufacturing U.S.A., Inc. with Lake Greenwood in the background

URL

http://www.saludareedy.org/

Related page

66 FUJIFILM Holdings Corporation Sustainability Report 2008

Facilitator, Aoki Masayuki Facilitator Office

Step 2 Stakeholder dialogue
The stakeholder dialogues for 2008 focused on conserving biodiversity
and consisted of two parts, a Dialogue with the Future Generation and a
Dialogue with Experts. The Dialogue with the Future Generation was afirst for the Fujifilm Group. Since the issue of biodiversity conservation
reaches across generations, cooperation between adults and future
generations is vital. The goal of this dialogue was to seek clues andexplore methods for effective inter-generational discussions to encourage a level of cooperation in which all generations stand on an equal
footing. We will continue to hold these conversations with the future
generation and experts.

If I were to share my honest impression of the Dialogue with the
Future Generation (junior high and high school students), whatcomes to mind is the saying, we must not underestimate young
people. Statements and questions by the future generation were
frank and got to the point. At the same time, I felt, from what
they said, that young people also learned a great deal from theattitudes of employees, who sincerely listened as adults to theopinions of the future generation. In addition, I sensed at the dialogue in May the Fujifilm Group’s firm determination to do its
best despite not yet being completely familiar with biodiversity. I
would like to continue supporting the Group’s efforts.

Page 87: Water input (Consolidated)

FUJIFILM Holdings Corporation Sustainability Report 2008

67

Biodiversity Conservation

CSR Activities ReportF O C U S:

S t a k e h o l d e r

D i a l o g u ePart 2 “What I don’t know and what I do know”
The participants were posed the questions of what they knew anddidn’t know about issues related to biodiversity and explored theiranswers while listening to comments from experts.
“What I don’t know.” (Excerpts)● How many species of living things are there?
● How can we eliminate introduced species and naturalized plants?
How can we stop them from spreading?
● Who is ultimately responsible for nature?
● Is it possible to restore nature that has been destroyed?
● To what extent must developed countries lower their standards of living?
● Can nature be protected by laws?
● I don’t know what nature was like 20 years ago.
● Can the Earth really be restored by halting the destruction ofnature taking place right now?
Outside participants•Facilitator: Mr. Masayuki Aoki
•Facilitation graphics: Mr. Soshi Shiga
Future generation: Grand Prize and Prize for Excellence winners for the 24th
Forest Road Viewing Contest•Ms. Sayaka Sugawara, Teine Junior High School•Ms. Chika Inoue, Hakuryo Junior High School•Mr. Takahiro Murayama, Junshin-gakuin Junior High School•Mr. Kazuki Motoda, Tokyo University of Agriculture Daiichi High School•Ms. Tomomi Kitano, Chuo University High School•Mr. Ryota Senou, University of Hyogo High School•Mr. Yusuke Nakanishi, University of Hyogo High School
Adult generation•Mr. Mitsuyuki Okamoto, Director, Office of Communication with Nature,
Policy and Coordination Division, Nature Conservation Bureau, Ministry of
the Environment•Mr. Masatsugu Taniguchi, Journalist covering resources and the environment•Mr. Toshiyuki Okura, Director, Science Communication and Education
Conservation Division, WWF Japan

68 FUJIFILM Holdings Corporation Sustainability Report 2008

D i a l o g u e

Following the Dialogue with the Future Generation on March 28,
2008, a Dialogue with Experts was held on May 15, 2008.
Participants included eight experts from outside the company who
have been pursuing activities at the forefront of biodiversity and four
employees from the Fujifilm Group.
FUJIFILM Holdings explained the Group’s perspective on biodiversity and the overall outline of the action plan. Following a report on
the results of the biodiversity questionnaire, which had been conducted inside the Group, and a summary of the Dialogue with the
Future Generation, participants started their own discussion on themain theme.

On March 28, 2008, a dialogue was held with the future generation
focused on biodiversity conservation as a new effort. Representing
the future generation were seven junior high and high school students who had been awarded the Grand Prize and Prize for
Excellence in the 24th Forest Road Viewing Contest. Also participating as adult generations were three experts from outside the company and three Fujifilm Group employees.

For the question, “How urgent do you think the situation is regarding
living things?” participants discussed the present conditions. Afterexchanging ideas, they came to a common understanding that thesituation is indeed serious across the globe due to abnormalchanges in ecosystems, environmental destruction, and unabatedglobal warming.

S t a k e h o l d e r

A Dialogue with Experts:
The Fujifilm Group’s relationship with biodiversity

A Dialogue with the Future Generation:“Learn the value of living things;
protect and preserve them
—What can we do and what should we do?”Part 1 Status of creatures—sharing information
on present conditions

F O C U S:

Part 3 What can we do? What should we do?

Opinions

In order to learn the value of living things and to protect and conserve them, participants explored the challenges together and presented their ideas for what we can do and what we should do.

● Biodiversity is generic term referring to all forms of life on the earth,
as well as all species, eco-systems and ecologic processes that provide people with economic value, ecological services, and insight
into the value of existence. A key issue for every company is how totackle biodiversity conservation in its main business as well as those
activities that are not directly related to business operations.
● Decreasing biodiversity creates risks for sustainable corporate
growth. Future plans will become clearer by grasping our impact
on eco-systems and the ecological services we benefit fromacross the entire supply chain as well as by analyzing and examining future business risks.
● Expectations are rising for a low carbon, recycling-oriented society that co-exists with nature. Even in the course of supporting
biodiversity as a social contribution, companies should be awarethat these efforts are part of their core business. Every company
depends on biodiversity.
● A long-term time frame is necessary. Since companies are used
to analyzing and evaluating business results in the context of ahalf-year or quarter, their perspective might not include reflection
on their situation 20 years in the past or estimating risks 20 years
in the future. The time span of biodiversity is fundamentally different from the time span of regular business activities.
● In business operations, simplification leads to tremendous risks.
It is necessary to have many options and to restore diverse perspectives. The era in which a company can thrive as a businesswith only one area of strength is over.

Three things we can do, from the discussion:
1. Increase opportunities to commune with, feel close to, andexperience nature.
2. Become a consumer who is satisfied with just enough.
Select environmentally friendly products in daily life as a“green consumer.”
3. Act with an eye on the future. Act on things we can do.
Never give up and keep your hopes alive.

Proposals for things we should do:
1. What should we do to convey and spread awareness andenvironmental conservation activities, such as being a“green consumer,” with those around us?
● Live by example. Start off with something near by.
● Show specific achievements.
● Work on this for the long-term, beyond generations, in places
such as schools.
● Create an “eco is so cool” fad, such as eco-bags and others.
2. Who should we get involved to commune with and feelclose to nature more?
● Friends and family.
● Small children, by developing themes like bugs that are interesting for them.
3. What would you like the Fujifilm Group to do?
● Lend field scopes and microscopes.
● Support biology clubs across the country.
● Hold photo contests with nature as the theme.
● Hold eco-tours along with lectures on how to use digital cameras.
● At digital photo printing at convenience stores, discount print
charges for photos taken with observing nature as a theme.
● Use closed schools and other buildings to hold workshops for protecting culture and traditions as well as for experiencing nature.
● Have employees bring their own chopsticks and stop using disposable chopsticks.

Outside participants•Facilitator: Mr. Hideto Kawakita, CEO of IIHOE (International Institute for
Human, Organization, and the Earth)
Outside experts•Mr. Masayuki Aoki, Facilitator, Aoki Masayuki Facilitator Office•Mr. Naoki Adachi, CEO, Response Ability, Inc.
•Ms. Mikako Awano, Director, Head of Business Partnership Marketing Group,
Fundraising & Marketing Communications, WWF Japan•Mr. Norihiro Itsubo, Associate Professor, Faculty of Environmental andInformation Studies, Musashi Institute of Technology•Mr. Mistuyuki Okamoto, Director, Office of Communication with Nature,
Policy and Coordination Division, Nature Conservation Bureau, Ministry of
the Environment•Ms. Mariko Kawaguchi, Senior Analyst, Management Strategy Research
Department, Daiwa Institute of Research Ltd.
•Mr. Yasushi Hibi, Director, Japan Program Conservation International•Mr. Toshihiko Fujii, Consulting Fellow, Research Institute of Economy, Trade andIndustry, IAA● What will make a difference is whether a company can recognize
unforeseen risks in 10 or 20 years as risks to the present.
● Companies should work on R&D on how to use resources longer andwiser. Companies that consider alternative energy sources as wellas the use of crude oil will have an overwhelming advantage. The
risk is immense for any company making a product that depends on
diminishing resources; on the other hand, a company making a product that depends on bio-resources will gain a competitive edge.
● Fujifilm has profited from products that use bio-resources, suchas triacetate and cellulose for photographic film and LCD film
products; however, there has been no concept of a bio-resource
benefit. I want to think about this.
● Since the risk to biodiversity is hard to envision, a company lacks asense of crisis and may prefer to move slowly. However, the risk canmanifest itself in an instant and can be extremely dangerous once it
has occurred. This is the situation that we now must face. We had
better start right now, even though we are not fully prepared. We will
not, however, gain multifaceted value if we don’t think in a way thatreflects a variety of options, like a radar chart that isn’t bound to asingle value. There is no one easy pathway to biodiversity.
● There is the concept of PES (Payment for Ecological Services).
This concept evaluates things that represent a benefit fromnature. If an analysis using a specific index were available, thecompany could easily take action.
● Like forests are not just for lumber but also prevent water-related
disasters by retaining water, we must grasp the multiple functionsof natural resources.
● Especially in the case of Japan, it is necessary to develop a philosophy for why we must do this. Without this foundational philosophy, efforts will not last against the influence of businessconditions and will completely dissipate eventually.

Conclusion
These dialogues on biodiversity in 2008 represented a departurefrom the existing seminar styles and are one step closer to a morepractical discussion. Both dialogues, with the future generation andwith experts, started from the perspective of how this issue can beincorporated into the Fujifilm Group’s businesses. This approachprovided the opportunity for lively discussions and an opportunity for
all participants to learn as well as providing many suggestions for
the Fujifilm Group’s efforts. We will continue these dialogues andsincerely listen to the ideas expressed in them.

FUJIFILM Holdings Corporation Sustainability Report 2008

69

CSR Activities Report

Contributing to Society
The Fujifilm Group, as a global enterprise, has been implementing activities that contribute to
the sustainable growth of local communities around the world.

Basic concepts
As an upstanding corporate citizen, the Fujifilm Group accepts
its fundamental responsibilities to live in harmony with local
communities and contribute to their sustainable development aswell as to faithfully meet the needs and expectations of society.
Based on this concept, Fujifilm has formulated an action plan
and actively engages in various efforts worldwide.

Fujifilm Group Social Contribution Policy
The Fujifilm Group will work together with local communities as agood corporate citizen and contribute to society by responding
sincerely to the demands and expectations of those communities. The Group has established the following action plan for
implementing this policy.
1. Main activities
The Fujifilm Group will primarily focus on the fields of: research and education; culture, the arts and sports; health; and environmental conservation.
2. Importance of these activities(1) Undertake these activities through cooperation and collaboration
In implementing these activities, the Fujifilm Group places importanceon communication and partnerships with NPO/NGOs, local communities and others.
(2) Active support for volunteer activities
The Fujifilm Group values living in harmony with local communities andcontributing to society through the voluntary participation of employees
and fully supports these activities.

Related page

Page 84: Classifications of social contribution activities

25-year support for preserving andfostering the natural environment:
The Fujifilm Green Fund
In 1983, Fujifilm placed ¥1 billion in a public trust, the Fujifilm
Green Fund (FGF), to provide support for preserving and fostering the natural environment. This was the first nature preservation trust ever established by a private-sector enterprise in Japanand is widely recognized as a pioneering effort in this field.
FGF supports activities in the following four categories: (1) theplanting of forest areas for future use, (2) projects that support“greening” activities, (3) assistance for activities that encouragecontact with nature, and (4) support for research related to thepreservation and use of greenery. In the 25 years since its establishment, FGF has provided a total of approximately ¥690 million
to 95 projects to aid and subsidize research and activities involving preserving and nurturing the natural environment, and these70 FUJIFILM Holdings Corporation Sustainability Report 2008

efforts have borne fruit. While many other funds subsidize
research, few support the activities themselves. This is the outstanding feature of FGF.
Activities supported by the Fujifilm Green FundFGF grants subsidies by inviting proposals for financial assistance from the public. A total of 86 applications were received
in fiscal 2007, including 41 for activities and 45 for research.
After rigorous review, the following four were selected toreceive funding.
● Nationwide Survey of Red Dragonflies(Executive Committee of the National Citizen’s Summit on Dragonflies)
It has become increasingly urgent to investigate thecauses and conditions leading to the declining numbers of red dragonflies, a symbol of Japanese landscapes. A nationwide survey of red dragonflies supports conservation of watershed habitats (lakes, rivers,
ponds) by encouraging a nationwide count of red dragonflies and posting the data on a website.

● Effects of “Dobi-nagashi,” Pond Draining and
Sludge Removal—a traditional water circulation systemthat protects the Japanese Rose Bitterling(Takayasu Study Group of Japanese Rose Bitterling)
A research group is applying a scientific approach tospotlight the effects of traditional pond draining andsludge removal. The research is being conducted at apond (a protected habitat for the Japanese rosy bitterling) on the campus of Osaka University of Economics
and Law. The group analyzes soil, water, and sludge
before and after draining the pond, and posts theiractivities, data, and research papers on a website.

● Research and Conservation of Eco-systems of Oyster Reefs in Japan(Mr. Hiroyoshi Yamashita, Director, Malacological Diversity Research Institute)
This institute is conducting a nationwide survey ofthe distribution of Paleozoic and current oyster reefs.
It is also investigating water purity, depth, year established, salt density, and other living organisms inreefs that are spread throughout river mouths in
inner bays and mudflats to produce a report on oyster reef distribution nationwide, including a database,photos, and information.

● Study on the Cause of Native Species Pushed Out
by Introduced Species in Urban Environments(Mr. Takashi Matsumoto, The Graduate School of
Human and Environmental Sciences, Kyoto University)
This group is clarifying the causes behind the decline
in a native species of dandelion in cities while Western
dandelions increase with the objective of tacklingissues related to introduced species. It will test the
hypothesis that the decrease in fruition rates is causedby the adherence of pollen from Western dandelions
on the stigma of Kansai dandelions.

Copy machines and DocuWorks utilization:
Fuji Xerox supports the preparation oflarge-font textbooks
Approximately 300,000 people in Japan are visually impaired. Of
this total, 60-70% are said to have amblyopia, a condition thatmakes it difficult for children to study. For this reason, volunteer
groups have been preparing large-font textbooks by hand. This
process requires several people and more than two months tomake one textbook, cutting and pasting enlarged color copies ofillustrations, photographs, maps, graphs, and other elements.
Therefore, Fuji Xerox has offered the use of color copy machines
at sales offices and sales companies, free of charge, to volunteer
groups and legal guardians of children and students with amblyopia since 1989. In addition, employees of these offices andcompanies assist in making copies and providing services to alleviate the time-consuming, labor-intensive burden of making
large-font textbooks.
This support service started in one area of Kanagawa Prefecture.
Once the effort went nationwide in 1994, it became widely recognized and is now indispensable for making large-font textbooks. In fiscal 2007, 82 volunteer groups and legal guardians ofchildren and students with amblyopia made use of this service,producing a total of 790,000 large-font color copies, a 4.8%
increase from the previous year, and provided free of charge at
48 sales offices nationwide. In recent years, Fuji Xerox has
enthusiastically supported the preparation of textbooks by electronically cutting
and pasting using
DocuWorks software. Fuji Xerox willcontinue this effort
as a social contribution that makes
optimal use of its
core business.
Large-font textbook

Activities by overseas business sites
Donations to charities in concert with Wal-Mart Canada
FUJIFILM Canada Inc. has been making ongoing donations to the
NPO Children’s Miracles Network in partnership with Wal-Mart
Canada. The donated money is distributed to hospitals acrossNorth America. In the past two years, this support has amounted
to total of C$400,000.
In addition, Fujifilm Canada actively supports the Canadian
Breast Cancer Foundation (CBCF) utilizing marketing initiatives
for products such as QuickSnap. In exchange for placing the
CBCF logo on the body of QuickSnap, the company donated
C$50,000 (approximately ¥4.9 million) in 2007.

Fundraising and donations for medical fields
FUJIFILM Australia Pty Ltd runs a number of fundraising programs each year for medical-related fields, including the Cancer
Council, the National Breast Cancer Foundation, the Leukaemia
Foundation, research activities associated with Sudden Infant
Death Syndrome (SIDS), among others. Employees volunteer toraise funds at event venues and the company supports staff bymaking a donation to event sponsors.

Donations
Event

Date

Fundraiser

Volunteer activities

World’s Greatest Shave

March 16,
2007

Leukaemia Foundation

Staff participated asvolunteers andraised money(support from the company).
Amount raised: A$1,311

Big Morning Tea

May 24,
2007

Cancer Council

Staff participatedas volunteers andraised money(support from the company).
Amount raised: A$500

Jeans for Genes Day

August 3,
2007

In support of research
activities associatedwith Sudden
Infant Death Syndrome

Staff purchased products
offered by sponsors(support from the company).
Amount raised: A$1,000

Pink Ribbon Day

October 22,
2007

National Breast Cancer
Foundation

Staff participatedas volunteers andraised money(support from the company).
Amount raised: A$570

Tree planting and donations to the Cancer Associationby employees and the company
FUJIFILM Europe NV and FUJIFILM Hunt Chemicals Europe NV in
Belgium supported local tree-planting activities started by the
Flemish League against Cancer in December 2007. Support forthis activity has the dual objectives of contributing to the crusadeagainst cancer through buying trees and contributing to the protection of the environment by planting the trees. The company
encouraged employees to purchase trees by making a matchingpurchase for every tree bought by employees (at €7 per tree).
The number of trees ultimately bought was 250, exceeding theinitial target of 220 trees, which represented at least one tree forevery Fujifilm employee in Belgium. The trees were planted on
March 16, 2008, and a small Fujifilm forest was born. Office
paper-saving activities were also launched to commemorate thisday. A delegation of employees attended the tree-planting ceremony and the mayor of Sint-Nicklaas expressed thanks to all
Fujifilm employees. A total of 5,200 trees were sold and plantedin this Flemish League activity, a strong show of citizen support.

Tree-planting ceremony (left), and poster at registration tent for the tree-planting ceremony (right)

FUJIFILM Holdings Corporation Sustainability Report 200871

Contributing to Society

CSR Activities Report

CSR Activities Report

Fundraising details

Donations

Building awareness of environmental conservation
by supporting the Rainforest Alliance’s photo contest
Three Fujifilm affiliates*1 in the United States jointly sponsored the first Rainforest Alliance (RA)* 2 “Picture
Sustainability” Photo Contest, held in 2007. (The companies
will continue their support in 2008.) Any U.S. citizen or
employee of Fujifilm affiliated companies is invited to participate in this photo contest. Prize winners were awarded a
Fujifilm FinePix S100FS digital camera and the grand-prize
winner received a trip to the Galapagos Islands and a trip to
New York City (courtesy of Fujifilm).
The grand-prize and first-prize winning photographs in
the photo contest were auctioned off at an annual gala, andthe proceeds donated to the RA. In addition, Fujifilm initiated anationwide radio promotion during February and March 2007
as part of its overall support. Local stations ran promotionalspots during peak listening hours. The photo contest wasannounced during programs and listeners wereencouraged to submit
entries. Participating stations were located in
major cities throughout
the United States, including New York, Los Angeles,
Rainforest Alliance “Picture Sustainability”
Chicago and Boston.
Photo Contest 2008 website

São Paulo OfficeSustainability program to support destitute children
FUJIFILM do Brasil Ltda. has been continuously helping needy
children and adolescents achieve a better life and a brighter
future. Food, toys and other goods are donated to charitable
institutions and organizations according to their specific needs.
The company is placing special emphasis on this social activity
as part of its support for charitable organizations through sustainability programs for one year. Organizations are selected toreceive support after confirming that certain requirements are met, including
the demonstration of soundmanagement and operations and a rejection of
Giving out Christmas presents to children at
anti-social activities.
São Tiago Home

Recipient
Organization

Donation
PeriodEvaldo Foz
Hospital

Manaus Plant

Donated Items

Comments

August 8,
2007

Blood for hospital patients

A blood donation tent was set up
at the office. Employees donatedblood in an organized fashion tomaintain regular company operations.

September
2007

900 kg of milk, rice,beans, oil, sugar, salt,
and other goods

The amount donated was equivalent to
two months used by the Home.
The Home is dedicated to educating
and sheltering destitute children.

December
2007

Money to buy
Christmas presents
for needy children

This was a Christmas campaign
to purchase park apparatus.

January
2008

Used office equipment
such as table and chairs

Old furniture, which was unlikely
to be used in the office, having
no commercial value, was donated.

Vhida Homeand SOS
AldeiasOctober
2007

Employees donatedmore than 600 toys

Vhida Home shelters children
with SIDA. SOS Aldeias provides shelter
and education to needy children.

Antonio Aleixo
Hospital

December
2007

1,800 kg of rice, beans,oil, milk, and other goods

Food assistance is given to
Antonio Aleixo Hospital and entities
that provide treatment
for Hansen’s disease (leprosy).

São Tiego
Home

Company supports Volunteer Day
FUJIFILM Manufacturing Europe B.V. (The Netherlands) sponsors an annual volunteer day that encourages employees totake part in a local activity, such as community beautification or
cleaning houses for the elderly. In 2007, 250 employees participated in the program. Employees were divided into 25 teamsof 10 employees each, with each team working on a different
day to minimize impact on company operations. Employees
used a half day of paid holiday with the company granting therest of the day off.

Recipient Organization

Donated Items

Donation Period

Listen Center Fuel Assistance Program(Fuel program by a group that provides
family support and economic independence)$500 raised ina Valentine raffle

February 2007

The Haven (Group that offers
simple accommodations, meals, clothing,and employment training support)$331 and approximately
110 kg of foodApril 2007

CHaD (Children’s Hospital at Dartmouth)$5,000 raised in silent auction August 2007

United Way(A coalition of charitable organizationsin the United States)$500 donation$16,000 raised througha golf tournament

August 2007
September 2007

Norwich Catholic Church

Books to be sent to Nigeria

October 2007

The Haven$522 raised by Turkey Raffle

November 2007

The Haven

Clothing
Funds to purchase items
raised by a raffle

December 2007

*1 The three Fujifilm affiliates are: FUJIFILM Holdings America Corporation, FUJIFILM U.S.A., Inc., and FUJIFILM Hunt Chemicals U.S.A., Inc.
*2 The Rainforest Alliance is an international non-profit conservation organization established in 1981 to pro-

PEI volunteer group
A PEI (Preferred Employee Initiative) volunteer group, consistingof employees of FUJIFILM
Dimatix, Inc. (USA), holds
fundraising activities andgives the donations to charitable organizations, cancer
research, and other causes. Members of the PEI volunteer group

72 FUJIFILM Holdings Corporation Sustainability Report 2008tect rain forests and maintain biodiversity.

URL

http://www.raphotocontest.org/

Working Together with
Local Communities
Fujifilm Group sites in Japan and overseas communicate with local communities andresidents to carry out various activities.

Environmental Dialogue Meetings
In October 2007, an “Environmental Dialogue Meeting in Odawa
2007” was held at the Odawara site of Fujifilm’s Kanagawa
Factory. The goal was to explain and discuss activities for environmental preservation and disaster prevention with community
residents. Approximately 150 people participated. The meeting
consisted of two parts, with the first part a factory tour and thesecond focusing on a presentation of Fujifilm’s environmental activities, followed bya discussion. Participants
asked many questions
about such concerns as
substances discharged from
Environmental Dialogue Meeting at thethe factory.
Kanagawa Factory
In addition, the Third Environmental Dialogue Meeting was also
held at Fujifilm’s Fujinomiya Factory in February 2008, with theparticipation of 30 residents and officials from the local government of Onakazato in Fujinomiya City, where the plant islocated. A lively discussion was held. The Q&A included a number of questions about the white, smoke-like steam emitted fromthe smoke stacks of power generation facilities, and participants
encouraged the continuation of efforts to reduce environmental
burdens. The Fujifilm person
in charge sincerely answeredeach question in detail.
Fujifilm intends to further
strengthen communications
with residents by looking
into more effective ways toEnvironmental Dialogue Meeting at thehold these meetings.
Fujinomiya Factory

Conducting continuous environmental education
for young people in local communities
The Manaus Plant, a production base for FUJIFILM do Brasil Ltda.
has been developing its Environmental Awareness Program since2004 to offer information on the importance of environmental
conservation to the community surrounding the plant. Between
2004 and 2007, 17 programs were launched with the participation of 581 young people in the community. Commonly experienced challenges were explained, including the basic conceptsof recycling, waste reduction, water conservation and the rationalization of energy consumption as well as environmental pollution. The goal of this activity is to have young people recognizethat the global environment
can be improved if Fujifilm
and local residents do theirpart and work together.

Children who participated in the environmental program

Funding street cars and a promenadethrough a national parkA national park has been under construction since 2006 in theneighborhood around FUJIFILM Manufacturing Europe B.V. (TheNetherlands) and is scheduled for completion in 2010. The company has been offering financial support of €50,000 (approximately ¥7.8 million) over three years. Several kilometers of apleasant promenade will be constructed in the park with this
support. In addition, to mark the company’s 25th anniversary, it
provided another €50,000 (approximately ¥7.8 million), enoughfor five of the 25 street cars that are planned to be introduced in
the city of Tilburg. A campaign to increase the number of street
cars started two years ago in this town, and FUJIFILM
Manufacturing Europe has been supporting this effort.

Dayton Factory sponsors a field trip
for local elementary school
The Dayton Factory of FUJIFILM Hunt Chemicals U.S.A., Inc.
sponsors a class trip to the state capitol for fifth grade school
students of Graysville Elementary School every year and also
provides T-shirts and QuickSnap. Employees at the plantsponsor and judge a photo contest with photographs thatchildren took during the field trip. In 2007, children wereinvited to the factory on May 10 for a tour and prize winners
for the photo contest wereannounced. The three top
entries were awarded WalMart gift certificates of $50,
$25 and $15, and received
framed prints of their prize
A photo contest and plant tour for local
winning photographs.
fifth graders

FUJIFILM Holdings Corporation Sustainability Report 200873

D a t a a n d I n fo r m a t i o nThis section contains basic information about CSR
activities and quantitative information regarding
environmental aspects, personnel and labor affairs.
Compliance and Risk Management76

Product Safety Management System/IMS Certified Sites

78

Labor Environment and Social Benefit Accounting/Communication with Stakeholders

79

Communication with Customers

80

Personnel and Labor (Fujifilm)

81

Personnel and Labor (Fuji Xerox)

82

Material Procurement (Fujifilm and its affiliates)

83

Paper and Paper Material Procurement/
Classification of Social Contribution Activities

84

Environmental Accounting

85

Environmental Aspects

86

Picture Scroll of The Tale of GENJI; “Hashihime” (Quire 50), Treasures from The Tokugawa Art Museum
Returning from the Imperial Palace, Niounomiya high-handedly wooed Ukifune, not knowing she was the half-sister of Nakanokimi, his wife. In an effort to comfort Ukifune, who had narrowly escaped from a crisis, Nakanokimi
talked to her gently, had her attendants pull out a picture scroll and had Ukon, a lady-in-waiting, read passages that accompanied the pictures. The appearance of Ukifune gazing at the scroll reminded Nakanokimi of her latesister Onokimi as well as her late father Hachinomiya, and brought her to tears.

74 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 200875

Compliance and Risk Management

Data and Information

Compliance and Risk Management

Data and Information>>> Compliance and risk management promotional organization (Fujifilm and its affiliates)>>> Compliance education (Fujifilm in Japan)>>> Corporate ethics and compliance promotion system (Fuji Xerox and its affiliates)>>> Compliance education (Fuji Xerox in Japan)>>> Compliance and risk management promotional milestones>>> Acquisition of P-Mark and ISMS>>> System to collect information on risk (Fujifilm)>>> Risk management system (Fuji Xerox)

Compliance and risk management promotionalorganization (Fujifilm and its affiliates)
Total Risk Management Committee
Roles:
1. Prevention of the actualization andexpansion of risks
2. Undertaking preparatory measures
3. Implementation of preventive activities

Compliance Committee

CSR Division
Compliance andRisk Management
Division

Chairman: President• Vice chairman:

Executive officer responsible for
CSR management

Executive Officer responsible for
CSR management• Regular committee members:• Regular committee members:

Executive officer responsible
for consolidated corporate management
Executive officer responsible
for general administration
Executive officer responsible for legal affairs
Executive officer responsible for PR

General Manager of Compliance andRisk Management Division

Board of Directors

Roles:
1. Dissemination of the Fujifilm Group
Charter for Corporate Behavior
and Code of Conduct
2. Follow-up to the disseminationof the Code of Conduct
3. Response to violations to the Code of Conduct

Chairman: President• Vice chairman:

OfficeCorporate ethics and compliance promotion system(Fuji Xerox and its affiliates)

Executive officer responsible
for consolidated corporate management
Executive officer responsible for personnel
Executive officer responsible
for general administration
Executive officer responsible for legal affairs
General Manager ofCompliance and Risk
Management Division

Board of Corporate Auditors

Internal Audit &Analysis Department

Business execution (President)

Risk and Ethics Committee

Intended audience

Frequency

Details

Top Management (Fujifilm)

As appropriate

Overall compliance (by external instructors)

Executive officers of Fujifilm affiliates

Once a year

Overall compliance (by external instructors)

Managerial personnel (Fujifilm and its affiliates)

Once every two years (Case method training)

Business ethics, customer-orientation, confidential information management, etc. (by external instructors and CP & RM*)

Once a year (Compliance information meeting)

Examples of corporate misconduct, punitive actions, consulting facility, risk reporting system, etc. (by CP & RM*)

New managerial personnel (Fujifilm)

Once a year

Overall compliance (by corporate executive officers in charge of CSR)

All employees (Fujifilm and its affiliates, including agency contract employees)

Once a year

Discussions based on compliance case studies (by managerial personnel)

New employees (Fujifilm)

Once a year

Basic knowledge of compliance, employee code of conduct, corporate rule, consulting facility, etc. (by CP & RM*)

* CP & RM: Compliance & Risk Management Division of FUJIFILM Corporation

Ethics and Compliance Committee

Compliance education (Fuji Xerox in Japan)
General Affairs Department

Human Resources Department

Legal Affairs Department
Executive officers

OfficeGeneral Manager of Complianceand Risk Management Division

Intended audience (Fuji Xerox and its affiliates)

Training names

Organization of Fuji Xerox and its affiliates

Compliance and risk management promotional milestones
1997Compliance education (Fujifilm in Japan)

Establishment of organization and system

Provision of charter, code and regulations

Increase in employees’ awareness and monitoring■ Establishment of the Code of Conduct Committee■ Establishment of the Employee Code of Conduct■ Release of Case Book Employee Code of Conduct

Managers

in charge
General employees Contract employees Other employees Personnelof promotion

Content of education

Education on the ALL-FX Code of conduct

Training to explain details of each code of conduct using specific cases (individual and group education)

New executive officer training

Group training on corporate law and corporate governance, etc.

New administrator training

Training on overall risk management related to management

Basic training on laws WBT (Web-based Training)

Training on basic legal knowledge (4 areas) utilizing the Internet

Training for personnel in charge of promotion

Training for key person to deliver new system and training in divisions and affiliates

Training on information security WBTBasic training related to information security utilizing the Internet

Training on personal information protection WBT

Training utilizing the Internet on issues to be aware of regarding Personal Information Protection Law■ Establishment of Ethics Consultation Desk andSexual Harassment Hotline

Acquisition of P-Mark and ISMS

1998

■ Pledges submitted by all executive officers and division heads

1999■ Establishment of Corporate Ethics Committee■ Establishment of the Fujifilm Group Charter for Corporate Behavior■ Seminar on the Employee Code of Conduct■ Establishment of a dedicated contact point for the Corporate
Ethics Committee■ Establishment of the Employee Code of Conduct■ Start of corporate ethics training for executive officers and managers■ Revision of the Employee Code of Conduct

P-Mark*1■ Pledges submitted by new managerial personnel

by the Japan Information Processing
Development Corporation (JIPDEC) tocompanies in which personal informa-

Fuji Xerox Career Net Co. Ltd./Fuji Xerox System Service Co., Ltd./Fuji Xerox Learning Institute Inc.

tion is handled appropriately.

FUJIFILM Graphic Systems Co., Ltd./FUJIFILM Software Co., Ltd./ Fuji Xerox Office Services Business Group/■ Start of risk reporting system■ First implementation of compliance awareness survey

2001■ Survey conducted to confirm compliance with the Employee Code of Conduct byeach division in Fujifilm and domestic affiliates (Implemented annually since then)2002*1 Privacy Mark (P-Mark): A mark granted

Certified affiliates
FUJIFILM Medical Co., Ltd./FUJIFILM IMAGING Co., Ltd./FUJIFILM LOGISTICS CO., LTD./FUJIFILM Techno Service Co., Ltd./■ Pledges submitted by all managerial personnel
2000

Certification■ Rename to Compliance Committee■ Revision of the Employee Code of Conduct■ Start of education of ethics and information security■ Establishment of Compliance Consulting facility■ Revision of the Employee Code of Conduct■ Start of compliance information meeting (Implemented annually since then)■ Start of identification and management of key risk issues■ Establishment of the Ethics andCompliance Management Regulations■ Start of compliance awareness survey (Implemented annually since then)*2 ISMS: Certification regarding theoverall management framework for

Fuji Xerox Business & Supply Chain Innovation Unit/Fuji Xerox Sales & Marketing, Broadband Business Development Unit/
ISMS*2

information including personal

Fuji Xerox domestic sales representative and sales companies /Fuji Xerox System Service Co., Ltd./Xworks Co., Ltd./

information (Information Security

Fuji Xerox Interfield Co., Ltd./Fuji Xerox Prefectural Dealers 11 companies (12 offices)/Fuji Xerox of Shanghai Limited/Fuji Xerox Korea Company Limited

Management System).

■ Establishment of Compliance Office in the Legal Division
2003■ Establishment of the Ethics and Compliance Committee■ Start of release of compliance guidelines according to legal subjects■ Establishment of the Corporate Ethics Helpline2004■ Establishment of the Compliance and Risk Management Division(Reorganized Compliance Office in the Legal Division)■ Revision of the Fujifilm Group Charter for Corporate Behavior■ Distribution of Compendium of Compliance Case Studies for managerial personnel

Employees of Fujifilm

Employees of Fujifilm affiliates

Supervisor

Supervisor

Risk management system (Fuji Xerox)
President■ Start of case method training for managerial personnel(Implemented every two years since then)■ Expansion of coverage of Compliance Consulting todomestic affiliates■ Start of basic training on laws
■ Start of education of the protection of personal information

2005

System to collect information on risk (Fujifilm)

Corporate Executive Committee■ Revision of Compendium of Compliance Case Studies■ Establishment of external consulting facility

General Affairs
Department of
the Secretariat■ Start of study sessions for Compendium of Case Studies at each workplace(Implemented annually since then)■ Distribution of CDs for education of the protection of personal information

General Manager of Supervising Division in Fujifilm

Risk and Ethics Committee

Presidents of Fujifilm affiliates■ Start of compliance activities at overseas bases
2006■ Establishment of the FUJIFILM Holdings CSR Committee■ Revision of Corporate Philosophy and establishment of Vision

Risk Management
Committee■ Expansion of compliance awareness survey to domestic affiliates■ Implementation of seminars for managerial personnel by external instructors■ Implementation of case method training managerial personnel at domestic affiliatesby external instructors■ Expansion of compliance information meeting to domestic affiliates

Office of Compliance Committee (General Manager of Compliance and Risk Management Division)■ Introduction of programs for preventing illegal practices
2007■ Proclamation signed by all employees■ Revision of the Fujifilm Group Charter for Corporate Behavior■ Distribution of Compendium of Information Security Case Studies■ Identification and management of key risk issues expanded todomestic affiliates■ Establishment of the Fujifilm Group Code of Conduct■ ■ Distribution of Antimonopoly Act Compliance Manual■ Establishment of the ALL-FX Code of Conduct(Total revision of Employee Code of Conduct)■ Introduction of web response method for Compliance Awareness Survey■ Distribution of The Fujifilm Group Code of Conduct Guidebook

Risk management
promotion meeting
Compliance consulting facility
Compliance andRisk Management Division

External compliance consulting
facility*■ Start of ALL-FX Code of Conduct education■ Fuji Xerox Co., Ltd.

■ FUJIFILM Holdings Corporation

Legal Departmentof the Secretariat

Information Security
Department of
the Secretariat

Risk management
promotion meeting

Set up at each Fujifilm affiliate

Risk management
promotion meeting
Employees of Fujifilm

Risk management
promotion meeting

Compliance consulting facility■ Implementation of education on the Fujifilm Group Charter and Code of Conduct
for managerial personnel at overseas subsidiaries■ FUJIFILM Corporation

Information Security
Liaison Group

Compliance and Risk Management Division■ Distribution of the Fujifilm Group Charter for Corporate Behavior andthe Fujifilm Group Code of Conduct■ Distribution of English version of the Fujifilm Group Charter for Corporate Behavior
and the Fujifilm Group Code of Conduct

Ethics and Compliance
Committee

Office of Total Risk Management Committee(General Manager of Compliance and Risk Management Division)

Employees of Fujifilm affiliates

Risk management
promotion meeting

Operation meeting of each group* External compliance consulting facility is set up for employees in cases where, for whatever the reason, they
feel they cannot directly report to company or supervisor, even if they find risk-related information. The
Group implements follow up inspections once every six months.

76 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 200877

Product Safety Management System/
IMS* Certified Sites

Data and Information* IMS: Integrated Management System which incorporates several management systems such as EMS (Environmental>>> Product safety management system (Fujifilm)

Labor Environment and Social Benefit
Accounting/Communication with Stakeholders

Data and Information>>> Labor environment and social benefit accounting

Management System), QMS (Quality Management System), OHSMS (Occupational Health & Safety Management>>> Product safety management system (Fuji Xerox)>>> Volunteer activities in on-the-job hours

System), ISMS (Information Security Management System) and so on.

>>> IMS certified sites (Fujifilm and its affiliates)>>> Communication with stakeholders

Product safety management system (Fujifilm)

Product safety management system (Fuji Xerox)

PL-related issue arises

PL-related issue arises

A PL-related issue is defined as a case when PL has not been incurred
but there is a possibility that a liability may be incurred.

A PL-related issue is defined as a case when PL has not been incurred
but there is a possibility that a liability may be incurred.

Report preparation

Report to PL Web

The division receiving PL information prepares a PL report and notifies the relevant division and the CP & RM.

Contact SQEC (Safety & Quality Escalation Center), open 24 hours a day,
7 days a week, 365 days a year through the PL Web.

Consideration of response

Consideration of response

If companywide response is required

If companywide response is not required

If companywide response is required

If companywide response is not required

Total Risk Management Committee

PL Committee

Accident Task Team ➞ Risk and Ethics Committee

Sub-committee for dealing with major product-related
complaints (including product liability)● Acquisition and analysis of PL information● Implementation and management of response● Internal audit for product safety

Cross-functional team meeting/emergency area meeting
Accidents other than serious product accidents
and compliance related issue

Serious product accidents and compliance related issues
Responsible Division
Division responsible for product supply/
Environment & product safety/Quality control/Head office

Responsible Divisions

Responsible Divisions

Marketing/Quality Assurance/Technical/Production

Marketing/Quality Assurance/Technical/Production● Acquisition of information, customer response● Eliminate all present risk
● Safety measures for future products● Accumulation and establishment of information
for improving safety● Acquisition of information, customer response● Eliminate all present risk
● Safety measures for future products● Accumulation and establishment of information
for improving safety

Countermeasures, response

Implementation of response

Report to supervising authority and public announcement if required● Collecting accident information and quick response tocustomers (24 hours a day, 365 days a year system)● Identifying cause of accidents● Assessment of maximum risk
● Determination of response● Determination of preventive measures for occurrence
and recurrence

Countermeasures, response
Report to supervising authority and public announcement if required

Responsible Division
Division responsible for product supply/
Environment & product safety/Quality control/
Production/Technology/Customer service● Collecting accident information and quick response
to customers (24 hours a day, 365 days a year system)● Identifying cause of accidents● Assessment of maximum risk
● According to the result of assessment, incident isescalated from CFT meeting to emergency area meeting● Determination of response● Determination of preventive measures foroccurrence and recurrence

Implementation of response

Labor environment and social benefit accounting

Communication with stakeholders

The expenses required for activities to improve the labor environment and theamount spent for social contributions are calculated and classified by stakeholder group. For employees, the Group emphasized providing training anddeveloping a workplace in which they can work comfortably by focusing on
safety, benefits packages and other factors. Expenses for promoting culture
and the arts in society include the expense of FUJIFILM SQUARE, a facility forpreserving and disseminating the culture of photography. Contributions to international society included joint sponsoring the Tokyo International Film Festival
and making a donation to the International Chemistry Olympiad.

Employees
Employees play a central role in the promotion of Fujifilm’s CSR activities.

Period covered
Fiscal year 2007 (April 1, 2007 to March 31, 2008)
Range of information sources*
The 61 domestic companies in the Fujifilm Group* (FUJIFILM Holdings, Fujifilm and 19
affiliates, and Fuji Xerox and 39 affiliates)*One company was newly added in fiscal 2007.

Basic items
Objectives of labor environment and social benefit accounting
These accounts are prepared to allow the Fujifilm Group to keep up with its activities for
improving the working environment of its employees and the amounts spent for social
contributions by preparing data on these activities from an economic perspective.
Accounting method
The expenditures (including investments) for the year have been added up to arrive at thefigures shown. These figures do not include depreciation. Figures for personnel training
and social contributions may overlap with figures in the Environmental Account as well.

Breakdown of labor environment andsocial benefit accounting

IMS certified sites (Fujifilm and its affiliates: 6,600 people)(¥ million)

Certified year
Company

Stakeholder
2003

2004

2005

2006

2007

2008

FUJIFILM Holdings Corporation

—

—

—

IMS*1

Continued →Continued →FUJIFILM Corporation

EMS

Continued →EMS+QMSIMS*1Continued →Continued →FUJIFILM Computer System Co., Ltd.

EMSContinued →EMS+QMSIMS*1

FUJIFILM Healthcare Laboratory Co., Ltd.

—

—

—

—

IMS*

FUJIFILM IMAGING Co., Ltd.

EMSContinued →EMS+QMSIMS*1Continued →Continued →FUJIFILM Medical Co., Ltd.

EMSContinued →Continued →IMS*1

Continued →Continued →FUJIFILM Graphic Systems Co., Ltd.

EMSContinued →Continued →Continued →IMS*1

FUJIFILM Techno Service Co., Ltd.

EMSContinued →Continued →IMS*1

FUJIFILM BUSINESS SUPPLY CO., LTD.

EMS

Continued →Continued →

IMS*

1

FUJIFILM Opto Materials Co., Ltd.

—EMS+QMS

Continued →FUJIFILM Kyushu Co., Ltd.

—

—

—

FUJIFILM Electronic Materials Co., Ltd.

(EMS+QMS) Continued →Continued →Continued →Continued →1

Continued →Cost totals

Goal

Fiscal 2006

Fiscal 2007

Health and safety

1,149

1,462

Personnel training

1,901

2,237

Protect diversity

157

180

Employees

Continued →Develop a workplace in which
employees can work comfortably

1,764

2,012

Customers

Ensure appropriate customer
response and safety

780

652

Continued →Future generations

Education for future generations

85

10Continued →Continued →

183

157

Continued →Communities(local society
and government)

Harmony with the local community

Continued →Promote culture and the arts
in society (in Japan)

807

1,276

IMS*1

Continued →Continued →Consideration for the international
community and international cultures

38

51

IMS*2

Continued →International
community—

NGOs and NPOs

Cooperation with NGOs and NPOs

52

10

Continued →IMS*2
Suppliers

Consideration for products

44

33

6,960

8,080

Continued →*1 IMS: Integrated Management System unifying EMS (Environmental Management System) and QMS (Quality Management System)*2 IMS: Integrated Management System unifying EMS (Environmental Management System), QMS (Quality Management System) and OHSMS (Occupational Health & Safety Management System)

Total

URL
Fujifilm and its affiliate sites that have acquired EMS
http://www.fujifilm.co.jp/corporate/environment/activities/iso/index.html (in Japanese)
Fujifilm and its affiliate sites that have acquired QMS
http://www.fujifilm.co.jp/corporate/environment/activities/iso/iso9001.html (in Japanese)
Fuji Xerox and its affiliate sites that have acquired EMS
http://www.fujixerox.com/eng/company/ecology/internal/iso14001/index.html

Volunteer activities in on-the-job hours

Hours spent on volunteer activities
Volunteer cost*(¥ million)

Fiscal 2006

Fiscal 2007

4,143 hours

3,814 hours

11

12* Calculated based on the hours spent on volunteer activities, such as area clean-up, in on-the-job hours, thesalary equivalent to that of those hours, and cost of the activities.

78 FUJIFILM Holdings Corporation Sustainability Report 2008

Methods for sustaining dialogue: Consulting centers of the Personnel Department
and personnel interviews; Compliance advisory functions; Sexual Harassment Hotline;
Labor union and regular company meetings; Stakeholder Dialogue; Awareness surveys
related to making work more satisfying

Suppliers
Our suppliers are important partners who assist us in continuing to offer products that reflect proper regard for safety and the natural environment.
Methods for sustaining dialogue: Procurement Division (For responding to inquiries);
FUJIFILM Business Expert (For responding to inquiries); Ecology and Quality
Management Division (For responding to inquiries); Information meetings for suppliers(green procurement, management of chemical content); Periodic discussion meetings
with our suppliers; Operation of a materials procurement website

Community (Regional societies)
We believe that symbiosis with the community and the preservation of the natural environment are key elements of our CSR as a corporation, especially atthose places of business for production operation. We, therefore, promote
communication with the community.
Methods for sustaining dialogue: Consulting centers at each of our factories andoffices (For responding to inquiries); Meetings related to environmental policy; Factory
visits; Volunteer activities in the local community; Lectures and information meetings forcommunity members; Periodic discussions with local governments (municipal governments and mayors, leaders of local government organizations, and others)

Shareholders/Investors
We are constantly aware of the need to promote a proper understanding of theCompany’s value, and work to provide timely disclosure of investor relations(IR) information in Japan and overseas.
Methods for sustaining dialogue: IR Office (For responding to inquiries); Information
meetings for investors and visits with investors; Shareholder meetings; IR information
section on the company website

Transaction partners
As we propose new creations worthy of merit, our transaction partners are vital,
and we work with them and support them in the development of new products.
Methods for sustaining dialogue: Sales companies and marketing/sales divisions(For responding to inquiries); Periodic discussions with our transaction partners; Seeking
advice in the creation of new products and materials and participating in joint development activities; Participation in exhibitions, events, and academic meetings

NGOs, NPOs
We provide continuing support for NGOs and NPOs that engage in educationaland enlightenment activities related to the natural environment.
Methods for sustaining dialogue: Corporate General Administration Division (Forresponding to inquiries); CSR Division (For responding to inquiries); Secretariat of the
Public Trust Fujifilm Green Fund; Stakeholder Dialogue

Customers
Reflecting the opinions and requests of customers in our products, services, and corporate activities is one of the most important issues for a manufacturing company.
Methods for sustaining dialogue: Customers Communication Center (For responding
to inquiries); FUJIFILM SQUARE (Showroom); Technical Support Centers; Service
Centers; Usability evaluations, advice on production development, preparation of user
reports, and other activities; Photo contests, photo exhibitions, photography classes;
Events, exhibitions and seminars

Future generations
We believe that one of our most vital social responsibilities is to conduct educational activities for future generations who will be responsible for the future.
We, therefore, are placing special emphasis on educational support activities.
Methods for sustaining dialogue: Providing instructors to conduct school courses
and participating in events held in schools; Sponsoring factory visits as part of extracurricular and other activities; Working with NGOs in environmental education activities

Industrial associations, government organizations and business partners
We are actively communicating and cooperating with industry groups to respondto laws and ordinances such as the RoHS Directive and REACH Regulation.
Methods for sustaining dialogue: Participation in the creation of industry guidelines;
Statement of public comments through industrial associations; Pink Ribbon Campaign,
joint research with hospitals and universities, and establishment of sponsored lectures

FUJIFILM Holdings Corporation Sustainability Report 200879

Communication with Customers

Data and Information

Personnel and Labor (Fujifilm)

Data and Information>>> System for responding to customers>>> Composition of the Fujifilm workforce>>> Composition of labor union membership>>> Universal design>>> Status of regular employees>>> Revisions to systems conducted according to>>> ECO LEAF Environmental Label>>> Recruitment

agreements between the labor union and the company>>> Employment>>> Respect for human rights and elimination of discrimination>>> Number of employees taking leaves of absence>>> Systems for work-life balance>>> Labor accident ratio and labor accident severity

System for responding to customers (Fujifilm and its domestic affiliates)

Composition of the Fujifilm workforce

ISO 10002 (International Standard for Complaints Handling Management Systems)
Customers’
opinions

Consultation facility

Interactive
Communication

Customers Communication Center

Requests
Letters, telephone calls,
e-mails, company visits
and in retail outlets

Technical Support Center

Proposals

100

About

Division heads

Reports

Status of regular employees
Feedback

Improvements to products
and services

personnel

Consideration byrelated divisions

Adoption of new products
and new services

Design42.16

Male: 18.8
Female: 20.1

72%

4.1%

Recruitment

Person in charge(sales/CE/SE)

New graduate
recruitment(Fiscal 2008)*

193

Mid-career
recruitment*

93

Administrative positions: Male 35, Female 8
Male: 72, Female: 21* As the number of new graduates recruited for the fiscal year is confirmed at the beginning of April, the number in the chart above represents new graduate recruitment at the beginning of April 2008.

Maintenance

DeliveryBilling

CS surveys

Various market researchers

VOC

Customer
Service Center(consumables)

Customer
Administration Center(invoices,
payment, etc.)

1. Comparison to competitors’ CS surveys
2. User CS surveys

Macroeconomic market trend surveys

VOC (Voice of Customer)
Comprehensive system forcollecting information from customers

Employment
Customer
Information Center(general contact)

Telephone Center(machinemaintenance)

Fiscal 2005

• Implementation of system for supervising workers with high-level skills• Improvement of systems for childcare and nursing care
• Revisions to employee rental housing system

Fiscal 2006

• Revisions to re-employment systems• Clarification of transfer and external assignment regulations• Revisions to travel expense regulations

Fiscal 2007

• Revisions to the support system for encouraging lifestyles conducive toboth work and family life
• Revisions to policy on providing condolence money

Respect for human rights and eliminationof discrimination

Technical positions: Male 123, Female 18* Number of mid-career recruitments represents those from April 2007 to March 2008.

General

Employment of persons
with disabilities
Reemployment

Fiscal 2005

Fiscal 2006

Fiscal 2007

1.77%

1.77%

1.89%

37

41

38

Number of employees taking leaves of absence*

Universal design

ECO LEAF Environmental LabelThe Design Center, which is in charge of product design instituted Usability
Evaluation in 2001 and is working to create universal product designs that areuser-friendly for everyone. Usability Evaluation differs from usual monitoring
surveys in that it solicits evaluations from a range of users during the designand development stages. Based on the analysis of these evaluations, users’
opinions are reflected in new product design. Customer opinions that rarely
reach consultation facilities, such as those that are not clearly recognized bycustomers, complaints that a product just seems difficult to use, and comments that “something just doesn’t seem right” are gathered together andmeticulously processed in an attempt to increase customer satisfaction.
In the future, we will continue to increase opportunities for hearing from customers and actively incorporate Usability Evaluation into the product development process to reflect their opinions in our products.

Fujifilm and its affiliates aim for higher environmental quality in all their products. To inform customers correctly about the environmental qualities of our
products, Fujifilm has obtained certification to use the ECO LEAF Environmental
Label*1 in Japan on QuickSnap, digital cameras, etc. and we also provide
detailed data on our website.

Fiscal 2005

Fiscal 2006

40.8

Item

(excluding voluntary retirement due to structural reform)
Denominator: Annual average number of employees at Fujifilm (non-consolidated)

Customers

Internal research division/
research firms

1.4

78.5%*

Fiscal year

Turnover rate** Turnover rate: Numerator: Attrition + Retirement + Transfer + New Start for Senior Employees program

Back to “Customers’ Opinions”

System for responding to customers (Fuji Xerox and its domestic affiliates)

Mail/e-mailUtilization of
paid leave*

September 30, 2007.

R&D

Domestic marketing divisions/Domestic sales companies

As of March 31, 2008

Average numberof dependents

6,348

As of March 31, 2008

Proportion of union membership Average age of union members

Revisions to systems conducted according to agreements
between the labor union and the company
As of March 31, 2008

* Data on utilization of paid leave is calculated based on data for the period between October 16, 2006 andMarketing andsales

personnel

Average age

Average length of
employment (Years)

Union members* Ratio to the number of regular employees (8,084)

personnel

Aboutinquiries a year

Phone/e-mail842

Top management

170

400,000

Remarks

Breakdown
Temporary employees: 664, Part-timers: 26
Employees re-employed after retirement: 76
Other (Contract employees, etc.): 76

30

About

Service Station 7 service centers in Japan/about

Number of customer inquiries:

8,084

Non-regular
employees

Composition of labor union membership

Breakdown
General employees: 6,515 (Male: 5,223, Female: 1,292)
Managerial personnel: 1,569 (Male: 1,557, Female: 12)

Reflection of customers’ opinion

Consideration

The Customers Communication Center organizes information suchas comments and inquiries from customers into a database

Inquiries

Regularemployees

As of March 31, 2008

The Fujifilm Group respects basic human rights and does not improperly violate thehuman rights of its employees. We do not discriminate on the basis of gender, age,nationality, ethnic origin, beliefs, religion, social position, physical condition, or othercharacteristics and respect the privacy of our employees. To prevent sexual harassment, we have continuously implemented activities to raise awareness and disseminate information within the company, including the revision and distribution of sexual
harassment prevention guidelines based on the revised Equal Employment Opportunity
Law, that took effect in 2007, to all employees of Fujifilm and its affiliates. We also
defined the prohibition of power harassment in our company regulations.
In addition, we have provided a telephone consultation service (the sexual harassment hotline) where arrangements have been made for external specialized counselors to receive requests for consultation from employees. While respecting theprivacy of individuals receiving consultation, we work toward the resolution ofthese issues. Other related activities include periodic training sessions for personnel in managerial positions in Fujifilm and its affiliates on the subjects of respectfor human rights and the elimination of discrimination.

Fiscal 2007

Leave of absence fornursing care

2

1

0

Leave of absence
for childcare

39

32

44

Leave of absence
for volunteer work

0

0

0

* The number of employees who began a leave of absence during the relevant fiscal year.

Systems for work-life balance● All of these systems provide for more generous leave than is required by law.
● Stock Leave is a system enabling employees to accumulate unused leave time up to
60 days. Accumulated leave days may be used for the treatment of personal healthproblems, rehabilitation, childcare, nursing care and volunteer activities.

*1 Environmental Labeling: Environmental labeling activities are intended to communicate accurate information on the environmentally friendly aspects ofproducts through the labeling of products and packaging, provision of technical reports, and sponsorship of advertisements. Under ISO (International

Fiscal 2005

Fiscal 2006

Fiscal 2007

Labor Accident Ratio*

0.07

0.22

0.09

Labor Accident Severity*2

0.00

0.03

0.02

is divided into the following three types:
Type1: Certification by third parties (ISO 14024); Type 2: Self-declared environmental claims (ISO 14021); and Type 3: Environmental labeling program.

ECO LEAF Environmental Label

1. Systems catering for pre- and post-birth requirements

Labor accident ratio and labor accident severity

Standard Organization for Standardization) provisions, environmental labeling1

2. Leave of absence for childcare
3. Use of stock leave for childcare
4. Systems for employment while raising children

Giving birth,Childcare

5. Leave of absence for taking care of sick children
6. Shortened working hours
7. Use of stock leave for fertility treatment

URL
Products that acquired ECO LEAF Environmental Label (Fujifilm)
http://www.fujifilm.co.jp/corporate/environment/products/selection003 (in Japanese)
Products that acquired ECO LEAF Environmental Label (Fuji Xerox)
http://www.fujixerox.co.jp/eco/label (in Japanese)

8. Leave of absence for fertility treatment*1 Labor Accident Ratio=

Number of labor accident victims
Gross number of hours worked

9. Exemption from extended working hours and working on holidays

1,000,000

1. Leave of absence for caring for a family member*2 Labor Accident Severity =Number of workdays lost
Gross number of hours worked

1,000

Nursing care

2. Use of stock leave for caring for a family member
3. Systems for employment while caring for a family member
1. Leave of absence for volunteer work/Use of stock leave for volunteer work

Other

2. Use of stock leave for self-development
3. Use of long-service holidays

80 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 200881

Personnel and Labor (Fuji Xerox)

Data and Information

Material Procurement(Fujifilm and its affiliates)

Data and Information>>> Composition of the Fuji Xerox workforce>>> Composition of the labor union membership>>> Basic Purchasing Policy* Fuji Xerox’s material procurement information is released on the following website.

>>> Status of regular employees>>> Revisions to systems conducted according to agreements>>> Purchasing Policy

URL Relationships with Business Partners (Fuji Xerox)
http://www.fujixerox.co.jp/eng/sr/stakeholder/customer/supply.html

between the labor union and the company>>> Recruitment>>> Main items purchased>>> Employment>>> Respect for human rights and elimination of discrimination>>> Green Procurement Standards for Suppliers>>> Number of employees taking leave of absence>>> Systems for work-life balance>>> Green Procurement Standards for Products>>> Labor accident ratio and labor accident severity

Composition of the Fuji Xerox workforce
Regularemployees

Breakdown
General employees: 8,514 (Male: 7,207, Female: 1,307)
Managerial personnel: 2,607 (Male: 2,569, Female: 38)
Executive officers, contract employees,
secondment employees: 243

11,364

Non-regular
employees

As of March 31, 2008

Breakdown
Temporary employees: 231, Part-timers: 47,
Employees reemployed after retirement: 246,
Other (Contract employees, etc.): 14

538

Status of regular employees

Composition of labor union membership
Union members

As of March 31, 2008

Proportion of union membership Average age of union members
74.30%*

8,453

41.9

* Ratio compared to the number of regular employees (11,364)

Revisions to systems conducted according to agreements
between the labor union and the company
As of March 31, 2008
Fiscal year

Item

Fiscal 2004

• Revisions to regulation on overseas assignments• Revisions to severance benefit and pension system

Fiscal 2005

• Implementation of transfer system• Revision to secondment system

Fiscal 2006

• Revisions to human resource systems• Implementation of SLP*

Fiscal 2007

• Implementation of comprehensive secondment system

As of March 31, 2008

Average age

Average length of
employment (Years)

Average number of
dependents

Utilization of
paid leave*

Turnover rate*

44.1

Male: 20.04
Female: 14.48

1.4

62%

4.31%

* Data on utilization of paid leave is calculated based on data for the period between April 1, 2007 and March 31, 2008.
* Turnover rate: Numerator: Attrition + Fixed-age retirement + Transfer + New Start for Senior Employees program(excluding employees transferred to sales companies based on new sales strategies in October 2007).
Denominator: Annual average number of employees at Fuji Xerox (non-consolidated) +Average number of seconded employees.

* Second Life Program

Recruitment
New graduate
recruitment(Fiscal 2008)*

229

Mid-career
recruitment

40

Respect for human rights and eliminationof discrimination

Technical positions: Male 130, Female 22
Administrative positions: Male 42, Female 26
Male: 39, Female: 1* As the number of new graduate recruited for the fiscal year is confirmed at the beginning of April, the number in thechart above represents new graduate recruitment at the beginning of April 2008. Also the total includes 9 employees (6 males, 3 females) who are graduates of high-school, college of technology or specialized training college.

Employment
Fiscal 2005

Fiscal 2006

Fiscal 2007

1.80%

1.76%

1.96%

26

75

143

Employment of persons
with disabilities
Reemployment* The reemployment represents the number of employees who were reemployed in each year out of a total of 244

Fuji Xerox is a member of The Industrial Federation for Human Rights, Tokyo(Federation in which 120 companies with head offices in Tokyo participate).
Fuji Xerox served as chair of the organization in 2004 and has been working on
enlightenment activities, such as inviting submissions for a human rights slogan, distribution of an in-house journal, group education for new recruits withthe objective of respect for human rights in companies, prohibition of discrimination and harassment, while exchanging information and knowledge with othermember companies.

Systems for work-life balance● All of these systems provide for more generous leave than is required by law.
● Accumulated paid leave is a system enabling employees to accumulate
unused leave up to 60 days. Accumulated leave may be used for health care,childcare, nursing care and for volunteer activities.

reemployments as of March 31, 2008.

1. Leave of absence for childcare
2. Reemployment system for employees who left company for childcare

Number of employees taking leave of absence

3. Accumulated unused paid leave for family health care (Accumulated paid leave)

Fiscal 2005

Fiscal 2006

Fiscal 2007

Leave of absence fornursing care

6

2

5

Leave of absence
for childcare

57

49

49*

Leave of absence
for volunteer work

2

Giving birth,Childcare

4. Shortened working hours for childcare(until third grade of elementary school)
5. Exemption from overtime work (in principle)(until sixth grade of elementary school)
6. Limited late-night work (until sixth grade of elementary school)

0

1

1. Leave of absence for caring for a family member* Female: 44, Male: 5.

Nursing care

Labor Accident Ratio*1

Fiscal 2006

Fiscal 2007

0.35

0.49

0.18

0.00

Labor Accident Severity*2

0.00

0.00

3. One-day nursing care leave
4. Accumulated unused paid leave for caring for a family member

Labor accident ratio and labor accident severity
Fiscal 2005

2. Shortened working hours for caring for a family member

1. Flextime working hours
2. Refresh holidays
3. Social Service system

Other*1 Labor Accident Ratio=*2 Labor Accident Severity =Gross number of hours worked
Number of workdays lost
Gross number of hours worked

1,000,000

1. Rational selection standards
We will select vendors based upon rational and clear standards, such as quality, price, delivery assurance and operating stability, so as to purchase superior goods and services from the most competitive suppliers. Decisions onpurchasing are made by the Purchasing Division, which is independent fromother divisions.
2. Openness and fairness
We will impartially provide all Japanese and overseas vendors with opportunities to sell us their products and services. In addition, we will vigorously
strive to purchase not only from vendors with past transactions, but fromnewcomers as well.
3. Observance of laws, conservation of natural resources and protection of the environment
In conducting our purchasing activities, we will seek to fulfill our role as a good
corporate citizen by observing all related laws and regulations and by taking
into consideration such factors as conservation of natural resources and theprotection of the environment.
We hope your understanding of our purchasing policies, and procedures, aselaborated here, will contribute to establishing and furthering a beneficial partnership based on mutual trust.

Main items purchased
Main Items Purchased

Raw Materials
and Energy

Equipment,
Machinery, others

Packaging Materials

Parts forDigital Cameras, others

Silver, aluminum (ingots
Cardboard cartons, boxes,and sheets), pulp, base film,
laminated packing (bagsbase paper, LDPE/HDPE, PET, and sheets), rolls,
PTA, MEG, TAC, gelatin forwrapping film, etc.
photo use, magnetic ironoxide, resin, plastic powder,chemicals (ultraviolet absorbent,
plasticizer, solvent, special
chemicals, etc.), heavy oil,natural gas, etc.

Manufacturing equipment,ICs, LSIs, CCDs, connectors,
electric equipment,
circuit boards, opticalenvironmental air conditioning, lenses, resin and molds,
processing facilities,
steel, etc.
equipment for researchexperiments, equipment
construction, office and work
consumables, fixtures andfittings, products andcomponents for protecting
manufacturing equipment, etc.

SilverCardboard cartons

Manufacturing equipment

Photo gelatin

Boxes

Inspection equipment

Optical lenses

Purchasing Policy
1. Our criteria for initiating business with a newcomer or to conduct a specifictransaction will be based on how well rational and clear standards are met
in terms of product quality, price, reliability, and the capability to provide
stable supply.
2. As a rule, we will compare offers from several vendors simultaneously topromote a healthy, competitive environment and engage in the fair selection of our suppliers.
3. We will strive to purchase from as wide a variety of sources as possible, inorder to avoid excessive reliance on a single vendor for procurements, while
also preventing a single vendor from becoming excessively dependent on us
for their business.
4. We will actively seek to create opportunities for newcomers by periodicallyreviewing vendors with whom we transact on a continual basis.
5. We will request offers to be made only from prospective vendors. In theevent that a competitive bidding takes place or we select a vendor after
comparing requested offers, those vendors not qualifying will have theopportunity to seek our justification, which we will provide within limits.
6. As a rule, we will conduct our purchasing activities in accordance with thewritten terms of a contract. Continual transactions will be based by mutually agreeing to the terms set in a basic contract.
7. We will not transact with vendors that aim to sell our products and/or
services directly.
8. We will preserve confidentiality of any information related to a particularvendor obtained in the course of transacting with the firm.
9. We will not engage in any transactions that lead to the violation of a third
party’s intellectual property rights.
10. Our purchasing officers will not maintain any relationships based on personal interests with existing or prospective vendors.

Green Procurement Standards for Suppliers
1. Hold ISO 14001 certification or expect to obtain it within three years, or,hold EcoStage*1, EcoAction 21*2, or KES*3, or are scheduled to obtain oneof these certifications within one year.
2. For suppliers that do not meet standard 1. above: Must be compliant
with environmental-related regulations; do not handle any of the chemical substances specified by Fujifilm; and satisfy 70% or more of the 12
items*4 Fujifilm has specified related to environmental preservation andchemical content.

Green Procurement Standards for Products
1. Do not contain chemical substances specified in Prohibited Chemical Content*5.
2. Measure and manage Chemical Content Subject to Reduction* 6 andChemical Content that Must Be Measured*7.
3. Provide accurate information on the management of the receipt of raw
materials and parts, processes, and shipments, in line with the Guidelines
for Management of Chemical Content.
*1 EcoStage: An environment evaluation and support system to assist small and medium-sized companies increating and operating environmental management systems that are less burdensome than the ISO systems but still ensure transparency.
*2 EcoAction 21: This system enables users to implement, operate, and maintain environmental initiatives effectively and efficiently, set objectives related to the environment, take action, summarize the results, evaluatethem, and prepare reports on these activities. This system was created as a certification and registration
framework based on the EcoAction Guidelines established by the Ministry of the Environment and offers anenvironmental system that is easy for small and medium-sized companies, schools, and others to use.
*3 KES: An environmental management system recommended by The Miyako Agenda 21 Forum.
*4 12 items: (1) corporate philosophy and policy relating to environmental preservation, (2) goals for environ-4. Accumulated unused paid leave for volunteer activities

mental preservation, (3) implementation plan, (4) organization for promoting environmental preservation,

5. Leave of absence for education(5) conduct reviews of compliance with legal regulations, (6) prevent atmospheric pollution, (7) prevent

6. Senior theme leave

water pollution, (8) system for management of chemical content, (9) reduce waste, (10) conserve energy,

7. Flexible work schedules
Number of labor accident victims

Basic Purchasing Policy

8. Double job program(11) crisis management systems, and (12) related education and training programs.
*5 Prohibited Chemical Content: Chemical substances for which manufacture, use, import, and other actions
are prohibited.
*6 Chemical Content Subject to Reduction: Chemical content that will be reduced as a result of trends in legal
regulations and Fujifilm policies.

1,000*7 Chemical Content that Must Be Measured: Chemical content that must be measured as provided for in
Fujifilm’s Basic Regulations for Design for Environment.

82 FUJIFILM Holdings Corporation Sustainability Report 2008

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Paper and Paper Material Procurement/
Classifications of Social Contribution Activities

Data and Information

Environmental Accounting

Data and Information>>> Paper and paper material procurement>>> Overview of fiscal 2007>>> Classifications of social contribution activities>>> Environmental accounting for fiscal 2007

Related page
Page 13: Reducing environmental burden through technological innovation
Page 16: Response to Climate Change>>> Customer benefits

Paper and paper material procurement

Overview of fiscal 2007

From the perspectives of forest conservation and environmental management,
Fujifilm established a Pulp Procurement Standard in March 2007. This standard
stipulates provisions concerning pulp and pulp raw materials processed into
products in Fujifilm’s factories and laboratories, while also advocating sustainable forest management and stipulating that procurement should be conductedfrom suppliers that take the environment, health and safety seriously. Our procurement policy is to make purchases after confirming Forest Certification in
addition to quality and cost. In regard to the forests and lands that are in theprocess of acquiring certification, we also conduct progress management as
necessary.
In December 2004, Fuji Xerox established the Paper Procurement Rules
Concerning the Environment, Health and Safety with regard to paper procured
inside and outside Japan by Fuji Xerox and its affiliates. In addition to compliance with laws and regulations, these rules require that pulp used as raw material is provided from sustainably managed forests and that the source of paper
used for recycled pulp is clearly stated.

Classifications of social contribution activities

Period of coverage
April 1, 2007 to March 31, 2008
Scope of accounting for environmental accounting
65 domestic companies in the Fujifilm Group (FUJIFILM Holdings, Fujifilm and
21 affiliates, Fuji Xerox and 41 affiliates)

URL
Fujifilm: http://www.fujifilm.com/about/profile/overview/social_contribution
Fuji Xerox: http://www.fujixerox.co.jp/eng/sr/stakeholder/community/index.html

Company, organization

Co-sponsorship, support, donation, etc.

Fujifilm

Co-sponsorship of Kaiyo Academy

Fujifilm

Support of Mirai (Future) Green Map

Fujifilm

Support of the Green Lanes Environmental Diaries

Fujifilm

Support of Foxfire in Japan

Fujifilm

Fujifilm Green Fund

Fujifilm

Photography experiment classes

Fujifilm
Fujifilm
Fujifilm

Support of photographers and photography exhibitions/charity photography exhibitions
Establishment of endowed chair in “Integrated Image
Informatics” at the University of Tokyo Hospital
Establishment of endowed chair in “Biorecognition
Molecular Engineering” at the University of Tokyo

Education andtraining

Culture, arts andPreservation ofsports/health natural environment

Customer benefits

For fiscal 2007, due to energy conservation efforts, we were able to decrease
CO2 emissions and limit energy consumption to a slight increase. Along withthis result, there was a positive economic impact outside the company in termsof global environmental conservation.
In addition, as a result of proceeding with the shift to natural gas, we were able
to substantially cut SOx emissions. As production of QuickSnap fell, the effectof recovering these products from the market declined. Growth in customer
benefits contributed significantly to a substantial increase in the economic
impact outside the company compared to fiscal 2006.

Social contribution
throughcore businesses

Communication
partnershipSocial welfare andwith NPO, NGP
donation activities
andlocal communities

Employees
voluntaryactivities

Fiscal 2006

Fiscal 2007

1. High-density magnetic memory materials

3,054

2,676

2. Pre-sensitized aluminum plates not using
plate-making film

13,57936,082

3. Film for LCDs

18,15928,8004. Office printers

2,860

14,933

Total

37,65282,491

Amounts were calculated comparing the usage of old products to new products purchased by customers. Customer benefits rose with the substantial
increase in sales volume of PS plates that do not require plate-making film
and film for LCDs.

Environmental accounting for fiscal 2007(¥ million)

Environmental Conservation Costs

Environmental Conservation Effectiveness

Capital investment(Fiscal Year)
1. Expenses incurred within the business site

Expenses
2006

Economic impact inside the Group

2006

2007

2007

8,239

8,298 16,672 15,497(Fiscal Year)(1) Environmental damage prevention

5,625

5,215

6,129

(2) Global environmental protection

2,408

2,751

5,276

4,768

-2,111

Energy conservation

Recovery and recycling

Fujifilm Labor Union

China tree-planting volunteer program

SilverFujifilm Labor UnionECO ClubFujifilm Labor Union

Donations to Atomic Bomb Survivors Hospitals
in Hiroshima and Nagasaki

Hasu Club

Fuji Xerox

Operation of the Aspen Institute Japan

Fuji Xerox

Support for Junior Achievement

Fuji Xerox

Support of Kids’ ISO ProgramFuji Xerox

Narita Satoyama Conservation Group

Fuji Xerox

Training course for nature conservation educators

1

11

Reduction in volume of SOx emissions

28 tons

273 tons

Reduction in volume of NOx emissions-219 tons-121 tons

Reduction in SOx emissions*1

56

2

159 tons

5 tonsReduction in CO2 emissions

-147

134

Reduction in volume of CO2 emissions*3 −54,000 tons 39,000 tons

206(3) Resource recycling

332

5,267

4,007

2. Upstream/downstream costs
Recovery from the market

344

3. Cost of management activities310

167 11,320 11,040

4. Research and development costs

1,333

1,787 20,057 20,442

37 12,009 10,876

522

561

3,243

3,351

Polymeric materials

944

1,481

Reduced volume

Aluminum materials

1,857

2,168

Reuse of aluminum materials—

137

Other recycling

2,852

339

Reduction in volume of CO2 emissions*3—

40,000 tons

QuickSnap recovery

1,711

89

Recovery of parts from used equipment

10,733 10,369

Reduction of waste materials throughreuse and recycling*4

Customer benefits areshown in the table above

Film for LCDs
5. Costs for social programs
6. Costs for handling environmental
damage/Pollution levies
Total

0

63

236

147

11

0

97

72
37,489 31,433

10,237 10,352 60,391 58,074

Fuji Xerox

Joho-Juku

Fuji Xerox

Support for preparing Large Font Textbooks

Fuji Xerox

Art by Xerox

Fuji Xerox

Save the Wooded Area of Tsukahara Committee

Fuji Xerox

Nonprofit Corporation “e-Nakama”

From the “Economics Evaluation Report on Countermeasures for Harmful Atmospheric Pollutants” issued

Support for Special Olympics

by Japan Environmental Management Association for Industry, February 2004.

Fuji Xerox

-62

2007

Reduction of raw materials and resources used 17,740 13,139
Water resource consumption reduction*5

Fuji Xerox-2

Reduction in volume of VOC emissions

Support for Disaster Relief Volunteer Promotion Committee

Setsutaro Kobayashi Memorial Fund

-2

2006

Reduction in VOC emissions*2

Fujifilm/Fuji Xerox

Funding for education and training support by affiliates in Asia

2007

6,722

Maintenance of “Haruki Michi” Walkway

Fuji Xerox

Economic impact outside the Group2006

Reduction of pollution levy

Fujifilm

Fuji Xerox(¥ million)

AmountProduct*1 SOx reductions: ¥38,522 ⁄ ton

9,590

9,993

95,900 tons 99,900 tons

37,65282,491

47,152

92,768

Basic items

Bidding price of SO2 emissions credits offered by the United States Environmental Protection Agency in March

Objectives of environmental accounting

2008 (US$380.01 ⁄ ton).

1. To provide accurate quantitative information on volumes and economic effects to interested parties inside and*2 VOC reductions: ¥350,000 ⁄ ton*3 CO2 reductions: ¥3,431 ⁄ ton

outside the Group
2. To provide numerical environment-related information useful for decision making by management and supervisors at the working level
Accounting method

Fuji Xerox

Sale of “Palette Confectionery” Products within Company

Fuji Xerox

Campaigns for social contribution and environmental preservation*4 Landfill costs for the waste product (¥100 ⁄ kg).

1. Depreciation is calculated in principle according to the straight-line method over a three-year period.

Fuji Xerox

Print Collection*5 Water resource consumption reduction: ¥200 ⁄ ton for clean water supply, ¥200 ⁄ ton for sewage water times

2. When costs include expenditures for both environmental and non-environmental purposes, the portion relating

FUJIFILM Kyushu

Support for Minami-Aso Ehon-No-Kuni Picture Book Project

Suzuka Fuji Xerox

Acorn Square

Trading price of EU emissions credit 2008 futures (€ 22.91 ⁄ ton) at the end of March 2008.

the reductions amount.

Based on the “Environmental Accounting Guidelines (2005 edition)” published by the Ministry of Environment in Japan.

to non-environmental purposes has been excluded.
3. Economic impact within the Group: The difference in value terms from the previous year in fines for polluting
and usage of energy, raw materials, water, and other resources is accounted for, as well as the real impact ofrecovery, recycling, and other measures in value terms for the year in question.
4. Economic impact outside the Group: The difference in value terms from the previous year has been shown for
SOx, VOCs, and CO2. For recycling, the anticipated benefit in value terms has been shown for the year in question. To compute the benefit for customers, the economic benefit for the year in question has been calculated
assuming that customers are using the new, environmentally friendly product.

84 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 200885

Environmental Aspects

Data and Information

Environmental Aspects

Data and Information>>> The scope of applicable chemical substances (Fujifilm)>>> Breakdown of energy consumption (Consolidated)>>> NOx and PM emissions (Domestic distribution)>>> Classification of chemical substances and standards for classification (Fujifilm)>>> Energy consumption (Six main domestic chemical factories)>>> Reduction ratio of packing materials for export (Cumulative total)>>> Safety classification of chemical substances (Fuji Xerox)>>> CO2 emissions (Six main domestic chemical factories)>>> Total CO2 emissions in domestic logistics>>> Breakdown of energy consumption (Consolidated)>>> Natural resources input (Consolidated)>>> Amount of CO2 reductions and reduction rates through>>> Water input (Consolidated)transportation efficiency improvements (Domestic distribution)

The scope of applicable chemical substances (Fujifilm)
Chemical substancesand mixtures(About 7,500 kinds ofchemical substances)

Green procurement standard

Breakdown of energy consumption (Consolidated)
Six main domestic
Total amount used* (Fiscal 2007)
chemical factories*2

1. The raw chemical materials sold and offered by Fujifilm Group companies as Fujifilm products
2. Chemical products
3. Solvent and raw material intermediates used for the production method developed by Fujifilm Group companies
4. Chemical substances used for the running, operation, and maintenance of the production facilities(for processing and testing a product, for treating wastewater and exhaust gas, and for ion-exchange water)
5. Chemical substances for research and development and inspection

1

28,917 TJ (Terajoules)

Management agenda
Prohibition

Planning and execution for
discontinuation or reductionof the use or emissionof chemical substances

Closed system or
use limitation

Management basedon risk assessment

General control(in accordance with legal
regulations and FMSDS)

1. Chemical substances prohibited by law
2. Chemical substances that Fujifilm does not handle based on its policies(e.g., mercury compounds, cadmium compounds, etc.)●

C1

1. Chemical substances of which we have discontinued use or reduced emissions based on
Fujifilm policies (e.g., hexavalent chromium, formaldehyde, dichloromethane, etc.)

—

●

●

●

●

C2

1. Chemical substances for which law requires notification to the appropriate authorities orfor which approval for use from the authorities is required by law
2. Chemical substances that are extremely hazardous or harmful to the human body(e.g., carcinogens, explosives, etc.)
3. Chemical substances that we handle restrictively because of our policy(e.g., lead compounds, methyl cellosolve, etc.)

—

—

●

●

●

C0

C3
C4
S

—

—

—

—

Specially controlled substance

—

—

—

●

●

—

—

—

—

●

Safety classification of chemical substances (Fuji Xerox)

Prohibition

Class 1Substances designated in
Ordinance on Preventionof Hazards Due to Specified
Chemical Substances

Limitations on use

Fiscal 2005

Fiscal 2006

Fiscal 2007

NOx emissions

Tons ⁄ year

Units

384.8

471.9

396.6

PM emissions

Tons ⁄ year

29.6

36.3

30.5

Reduction ratio of packing materials for export*5(Cumulative total)

Fiscal 2009
(Scheduled)

Reduction ratio (%)*5

Class 2

Class 3

•Closed system/limitations on use •Risk reduction controls•Legally restricted•Environmental emission provision •Reduced environmental emissions

Class 4
•N/A for classification

3.6

Oct.

2.8

May

4.6

Nov.

2.7

Jun.

4.1

Dec.

2.6

4,729

Jul.

3.9

2008 Jan.

2.6

1,182

1,278

Aug.

3.3

Feb.

2.6

5,392

4,807

4,414

Sep.

2.9

Mar.

2.6

12,166

15,391

15,514

16,640

92

90

87

78

—

FUJIFILM Kyushu Co., Ltd.

—

—

416

1,463

3,064

Fujifilm Kanagawa Factories(Ashigara and Odawara sites)

5,572

5,641

5,400

5,294

Fujifilm Yoshida-Minami Factory

946

968

1,361

Fujifilm Fujinomiya Factory

3,720

5,556

Total

10,238
100

—

2,821

3,155

2,767

CO2 emissions(Six main domestic chemical factories)*1 (Thousand tons of CO ⁄ year)

Reduced weight
Packing material reduction ratio (%) =Total material weight + Reduced weight

Total CO2 emissions in domestic logistics*6

Fiscal 1990 Fiscal 2000 Fiscal 2006 Fiscal 2007

Fiscal 2009
(Scheduled)

Units

FUJIFILM Opto Materials
Co., Ltd.

—

—

164

162

157

FUJIFILM Kyushu Co., Ltd.

—

—

20

69

144

Total CO2 Emissions

Group 1 SubstancesGroup 2 SubstancesGroup 3 Substances—

Tons CO2/year

Fiscal 2005

Fiscal 2006

Fiscal 2007

49,32360,49950,845Natural resources input (Consolidated)(Thousand tons ⁄ year)

Fiscal 2000

Fiscal 2005

Fiscal 2006

Fiscal 2007

Aluminum

79.6

102.4

124.3

129.9

TAC

13.8

41.7

45.6

50.4

PET

45.8

36.5

38.6

40.6
7.4

Fujifilm Kanagawa Factories(Ashigara and Odawara sites)

337

354

296

288

241

Fujifilm Yoshida-Minami Factory

48

48

77

59

64

Fujifilm Fujinomiya Factory
CO2 reductions as a result ofswitching from heavy oil
to natural gas
CO2 emissions intensity (%)

235

377

342

291

262

-0.05

-80.1

-129.6-167.8Gelatin

5.8

4.2

4.5

97

87

80

67

Silver

1.2

0.7

0.5

1.0

146.2

185.5

213.5

229.3

Fiscal 2000

Fiscal 2005

Fiscal 2006

Fiscal 2007
49.2

—
100

Total (Consolidated)
Prohibited to manufacture

Reduction ratio (%)*5

2007 Apr.

FUJIFILM Opto Materials
Co., Ltd.

2

Commencement of research pertaining to discovering alternatives and reducing use, emission, exposure, etc.,
as well as protective measures, such as wearing protective gear

Category

26%

Fiscal 1990 Fiscal 2000 Fiscal 2006 Fiscal 2007

Energy intensity (%)

1. Chemical substances that come under certain legal restrictions
2. Chemical substances that possess a certain hazard
Chemical substances classified in categories other than C0 to C3 above

Class 020%

54%

Chemical materials in A and B shall receive special management, such as reduction or discontinuation of the usage of lead, mercury, cadmium, hexavalent chromium,brominated flame retardants (BFRs) like polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE), and polyvinyl chloride (PVC)

Standards for classification

Overseas facilities

Energy consumption(Six main domestic chemical factories)*1 Absolute values in TJ (Terajoules)

A. Chemical substances included in machinery, equipment, and their parts
B. Chemical substances included in packing, crating materials, and functional materials

Classification of chemical substances and standards for classification (Fujifilm)
Classification

NOx and PM emissions (Domestic distribution)

Other domestic
facilities

N/A

Breakdown of energy consumption (Consolidated)

Substances designated in
Ordinance on Prevention ofOrganic Solvent Poisoning——

First-class organic solvents

Second-class organic solvents

Third-classorganic solvents

Purchased Power (total)
Deleterious Substances designated in
Ordinance on Prevention ofOrganic Solvent Poisoning

Deleterious Substances
apart from those
designated at left

Type III Monitoring Chemical Substances—

Substances designated in
Poisonous and Deleterious
Substances Control Law

Specified Poisonous Substances

Substances designated in
Chemical Substances
Control Law

Class I Specified
Chemical Substances

Law Concerning the Protection of
the Ozone Layer
through the Control of Specified
Substances and Other Measures

Substances that belong toGroup ABCII

HCFCs
HBFCs

Greenhouse gases

Carcinogens

Either of
IARC: Group 1
NTP: Type aSpecified by thename of thesubstances

Either of
IARC: Group 2A
NTP: Type b

Either of
IARC: Group 2B
ACGIH: Type A3● Mutagenicity substances designatedby Japanese Ministry of Labor● Ames test: positive
Chromosome aberration test: positive● Ames test: positive
Chromosome aberration test: positive

No data related toAmes test● Ames test: Negative

No more than 300mg ⁄ kg (weight)

Less than 2,000mg ⁄ kg
(weight)More than 2,000mg ⁄ kg
(weight)—

Type I Monitoring
Chemical Substances

Poisonous SubstancesClass II Specified Chemical SubstanceType II Monitoring Chemical Substances——

Water input (Consolidated)

Domestic and overseas (Consolidated)(Millions tons ⁄ year)

Units

N/A

N/A

Bunker oil A

Notified chemical
substancesMillion kWh
1,000 kl

Fiscal 2005

Fiscal 2006

Fiscal 2007

1,330.2

1,436.5

1,419.8

Domestic

56.1

51.7

50.2

94.5

Overseas

4.2

13.4

7.3

7.3

52.0

Consolidated

60.3

65.1

57.5

56.5

120.6

119.7

Bunker oil C

1,000 kl

75.7

72.7

Kerosene

1,000 kl

5.7

4.0

5.7

LGO

1,000 kl

6.01

3.62

6.21

LPG

1,000 tons

2.54

1.81

2.03

Natural gas*3

Million Nm3

141.1

143.9

172.2

—

*1 Six main domestic chemical factories: FUJIFILM Opto Materials Co., Ltd., FUJIFILM Kyushu Co., Ltd.,
Fujifilm Kanagawa Factories (Ashigara and Odawara sites), Fujifilm Yoshida-Minami Factory and Fujifilm
Fujinomiya Factory.
*2 “Calculation method”: Method to calculate CO2 emissions from energy usage. DOMESTIC: Calculations

Mutagenicity——

Either of
IARC: Group 3
ACGIH: A4

Either of
IARC: Group 4
ACGIH: A5

conducted according to Ministry of Environment Guidelines (proposed). For electricity purchases, averageAmount of CO2 reductions and reduction rates throughtransportation efficiency improvements*4(Domestic distribution)
Units

Acute oral toxicity test LD50
Test animal: rat——

No more than 30mg ⁄ kg (weight)

Amount of CO2 reductions
CO2 reduction rate (%)

Ecotoxicity/cumulative toxicity——● Ecotoxicity: Fish, daphnia, algae
LC50 < 1mg ⁄ l and● POW > 1,000● Ecotoxicity: Fish, daphnia, algae
LC50 < 10 mg ⁄ l and● POW > 3.0

Fiscal 2005

Fiscal 2006

Fiscal 2007

(Tons CO2 ⁄ year)

439.7

715.7

3,550.1

%

0.9

1.2

6.5

value from the Federation of Electric Power Companies was used until fiscal 2004, and then coefficientsprovided separately by independent power companies were used after fiscal 2005. INTERNATIONAL:
Calculations conducted retroactively based on the GHG Protocol. For electricity purchases, the “CO2 EMISSIONS FROM FUEL COMBUSTION (2007 Edition)” by the OECD was used.
*3 Natural gas: City gas is included in natural gas in domestic portion.
*4 In the fiscal year 2007, we enforced our activities for CO2 reductions in collaboration with a specified consigner. Major reduction initiatives, which proved effective, include improving carrying efficiency by double
stacking during transport and enhancing gasoline mileage by eco-driving.
*5 Total weight of Packing Materials handled by FUJIFILM Logistics Co., Ltd. in fiscal 2007 are for Export
4,467 tons. Total reduction weight and reduction rate are120 tons and 2.6% respectively.

——

CO2 reduction rate (%) =Amount of CO2 reductions
Total CO2 emissions + CO2 reductions*6 Total CO2 emissions are the calculated amount of all of Fujifilm Group companies that FUJIFILM Logistics
Co., Ltd. had business. Since fiscal 2006, we shifted calculation method to the method based on revised
Energy Conservation Law (travel distance of empty cars is not included in calculations, etc.)

86 FUJIFILM Holdings Corporation Sustainability Report 2008

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Environmental Aspects

Data and Information>>> Consumption of packaging and wrapping material

Environmental Aspects

Data and Information>>> Reductions in VOCs atmospheric emissions (Fujifilm non-consolidated)>>> Volume of atmospheric emissions (Consolidated)>>> Atmospheric emissions of VOCs (Consolidated)>>> Amount of water pollutant emissions (Consolidated)>>> Zero emissions>>> Response to PRTR Law (Domestic consolidated)>>> Surveying and remediation soil and underground water pollution conditions>>> Volume of waste generation (Consolidated)>>> Storage and management of devices/equipment containing PCBs

(Fujifilm non-consolidated)(Consolidated)>>> Main recycling methods for waste products

Consumption of packaging and wrapping material(Fujifilm non-consolidated)(Thousand tons ⁄ year)
Fiscal 2000

Fiscal 2005

Fiscal 2006

Fiscal 2007

Cardboard

11.0

10.1

7.6

7.8

Paper materials

8.0

6.7

6.8

5.9

Paper containers

6.0

3.6

3.2

3.9

Metal materials

3.6

2.0

2.6

2.5

Extruded plastic materials

6.2

4.1

4.2

3.8

Plastic film sheets

0.7

0.5

0.4

0.7

35.5

27.1

24.8

24.6

Total

Reductions in VOCs atmospheric emissions*(Fujifilm non-consolidated)
Category
Substances requiring
reporting under
the PRTR Law
Substances voluntarily
controlled by
the company

Name of substance

Volume of atmospheric emissions (Consolidated)(Fiscal 2007)

Reduction rate incomparison to
fiscal 2000 (%)

Reduction (tons)

Dichloromethane

215

60

Methyl alcohol

1,219

69

Ethyl acetate

325

80

Methyl ethyl ketone

162

79

Acetone59

46

NOx Emissions

Soot Particle Emissions

Atmospheric emissions of VOCs (Consolidated) (Thousand tons)

also been reviewed and the data edited back until the fiscal year 2000.

Zero emissions
Fujifilm achieved its zero emissions targets in fiscal 2003, yet is constantly
striving to take waste management to the next level. The next task that lies
before us is to extend our zero emissions goals to Fujifilm affiliates such as
overseas production facilities, paying special attention to those with high volumes of waste products. While the definition of ‘zero emissions’ differs at
Fujifilm and Fuji Xerox due to inherent differences in our respective lines ofbusiness, zero emission activities can be defined as “efforts to recycle all wastematerial from business operations, and to ensure no waste is processed by simple incineration or landfill.”

Volume of waste generation (Consolidated)(Thousand tons ⁄ year)

Fiscal 2000

Fiscal 2005

Fiscal 2006

Fiscal 2007

Domestic consolidated

36.2

44.0

46.8

43.4

Overseas consolidated

12.7

30.9

30.2

33.1

Total

48.9

74.9

77.0*

76.5

Main recycling methods for waste products
Waste product

Recycling method

Plastics (sorted)

Pallets, pipes, clothing, heat insulation materials

Filters

Blast furnace fuelBlast furnace fuel, tatami mat material,
heat insulation materials
Blast furnace fuelAluminum hydroxide

Alumina

Plastics (mixed)
Magnetic tape

Inorganic sludge, polishing agent

Cement, roadway material, construction materials

Organic solvent

Paint thinner

Acids and alkalines

Neutralizer

Overseas
Domestic andoverseas
Domestic

9

5

6

394

362

90

Overseas
Domestic andoverseas
Domestic

1,193

907

786

171

96

111

1,364

1,003

897

24.7

14.7

8.8

Overseas
Domestic andoverseas
CFC-11

3.7

0.2

0.2

28.4

14.8

9.0

Fiscal 2005

Fiscal 2006

Fiscal 2007

Domestic consolidated

3.1

1.4

1.3

1.3

Overseas consolidated

0.2

0.4

0.3

0.2

Total

3.3

1.8

1.6

1.5

Response to the PRTR Law (Domestic consolidated)
In addition to those substances that must be reported under the PRTR Law(Pollutant Release and Transfer Register Law), Fujifilm controls another 10
items on a voluntary basis, primarily substances specified by the Japan
Chemical Industry Association as requiring autonomous monitoring, and has
been endeavoring to reduce those emission on consolidated basis. Data (usage
volume, atmospheric emissions volume, volume going into sewage water, volume moved outside of facilities, and volume recycled) on substances used inamounts of one ton or more per year by Fujifilm and its domestic affiliates may
be found on the following Fujifilm website.

Atmospheric Emissionsof Specified CFCs

0.56

0.85

1.51

CFC-12

0.12

0.02

0.01

Total Amount of BOD*2

Unit

High voltage transformers

QuantityHigh voltage condensers

Quantity3

Domestic and overseas
consolidated

96.8

48.0

35.1

40.0

5.9

4.6

4.8

53.9

39.7

44.8

Overseas
Domestic andoverseas

258.8

Total Amount of
Phosphorous Emissions

Domestic

7.4

3.9

4.3

an oxidant.
how much oxygen in the water is being used by organisms to decompose contaminants by looking at the
reduction in oxygen in the water.

(Domestic consolidated)

Surveycompletion date

Pollution
condition

Substance
type

Method ofremediation

Remediation
statusKanagawa Factory (Ashigara)

2001/11

Yes (soil)

Heavy metals

Replaced soil

Completed March 2002

Kanagawa Factory (Odawara)

2001/6

Yes (soil)

Heavy metals

Replaced soil

Completed January 2002

Fujinomiya Factory

2001/3

No

Yoshida-Minami Factory

2001/3No

Miyanodai District

2001/3

No

Asaka Area

2001/12No

Tokyo District (Minami Azabu)

2004/10

Yes (soil)

Heavy metals

Pending

Covered with asphalt

Sendai District

2001/10No

Ebina Center

1998/5

No

Iwatsuki Center

1996/3

Yes (soil/underground water)

VOC(Monitoring)

Heavy metals

Replaced soil

Policy to be decided
by 2010Completed by 2009

VOC

Pumped water

Being remediatedHeavy metals

Replaced soil

Completed April 2003

Name of worksite

Takematsu Center

2000/7

Yes (soil)

17

Nakai Research Center

1998/8

No

Group company workplaces (three locations) 2002/3

No

Head office (Saitama City)

2001/4

Yes (underground water)

FUJINON Sano Corporation

1997/11

No

365

455

PCB oil waste etc.

Kg

201.11201.11

Sludge, etc.

m3

10,400.1

10,400.1

Fuji Xerox Co., Ltd.

FUJINON CORPORATION

1999/9No

Takematsu Factory

2002/4

No

Quantity

3

18

Hanamaki Factory

2001/6

No

Kg

927

927

Akita Factory

2001/3

No

Quantity

12

12

Shizuoka Factory

2001/11No

Recycled paper

FUJIFILM PHOTONIX CO., LTD. (Kurokawa-gun, Miyagi)

2001/10No

Smelt metal

Fuji Technics Co., Ltd. (Ayase City)

2002/3

No

Osaka Office

2001/11

Yes (soil)

Other offices (nine locations)

2001/6

No

Hiratsuka Factory

2005/11

Yes*Not including items with trace levels of PCBs

106.5

290.6

FUJINON Mito Corporation

Fertilizer, animal feed

20.6

148.5

FUJIFILM Corporation

Domestic consolidated

Other devices

15.4*2 BOD (Biochemical Oxygen Demand): BOD is a way to measure the degree of water pollution, and indicates

The Fujifilm Group autonomously conducts environmental surveys on soil andunderground water pollution. Regarding substances that are used at manufacturing facilities and that are subject to environmental limits set by regulations,
the Group rigorously manages the usage and storage of such substances andmonitors the concentrations of such substances in underground water. We areprepared to deal with any unforeseen pollution incidents in a timely fashion(please refer to the table below).

Storing and managing amount

Rags

40.2

305.3

16,758

Zinc, smelt iron

76.2

Overseas
Domestic andoverseas
Domestic

Domestic

117,165

Batteries

Fiscal 2007

91.1

Total Amount of
Nitrogen Emissions

15,258Glass wool, mercury

Fiscal 2006

108.3

sumed when water-borne pollutants (primarily organic contaminants) are oxidized upon the introduction ofSurveying and remediation soil andunderground water pollution conditions

Storage and management of devices/equipment
containing PCBs* (Consolidated)

Fluorescent lamp stabilizers
Low voltage condenser excluding
fluorescent lamps
Low voltage transformer

Fiscal 2005
Domestic*1 COD (Chemical Oxygen Demand): An indicator of water pollution. COD indicates the amount of oxygen con-

URL
http://www.fujifilm.co.jp/corporate/environment/activities/

Types of equipment containing PCBs

Total Amount of COD*1

117,165

Fluorescent lamp

Metals such as iron, aluminum and copper

84

Quantity

Solid fuels, electricity and hot water production

Documents, empty boxes

Fiscal 2007

357

Amount of water pollutant emissions (Consolidated) (Tons)

Quantity

Mixed flammable waste products

Left over food, raw garbage, organic sludge

Fiscal 2000

chemical/ (in Japanese)•Data was reviewed and modified this year.

Fiscal 2006

385

*Reduction in volumes in fiscal 2007 compared with actual levels in fiscal 2000.

•Excluding PS-Plates•In fiscal 2007, data regarding container packaging for a selection of items used for commercial purposes has

Fiscal 2005
Domestic
SOx Emissions(Tons)

FUJIFILM TECHNO PRODUCTS
CO., LTD.

FUJIFILM Electronic Materials Co., Ltd.

FUJIFILM IMAGING Co., Ltd.
(soil)
FUJIFILM Finechemicals Co., Ltd.
Hirono Factory

88 FUJIFILM Holdings Corporation Sustainability Report 20082005/11Pending

Covered with asphalt

Pumped water

Being remediated

VOC(underground water)No

FUJIFILM Holdings Corporation Sustainability Report 2008

89

GRI Guideline Comparison Tables

Environmental Aspects

Data and Information

Item

Indicators

Pages in this Report

1. Strategy and Profile
1.1

Statement from the most senior decision-maker of the organization (e.g., CEO, chair, or equivalent senior position) about the relevance ofsustainability to the organization and its strategy.

2-3

1.2

Description of key impacts, risks, and opportunities.

28-29

2. Organizational Profile>>> Environmental monitoring>>> Installing plumbing and tanks above ground>>> Legal compliance and reports on complaints>>> Environmental-related complaints and legal violations in fiscal 2007

To decrease chemical substance emissions, the Fujifilm Group has adopted air
and water quality standards that are stricter than legal requirements and undertakes stringent autonomous chemical substance controls. Regarding substances covered by the PRTR Law, the Group regularly conducts surveys
around factories that use such substances to monitor concentrations of such
substances in the air.

Fujifilm Asaka Area

◎EN16

Total direct and indirect greenhouse gas emissions by weight.

86-90

Name of the organization.

Editorial Policy, 94◎EN17

Other relevant indirect greenhouse gas emissions by weight.

86-90

Primary brands, products, and/or services.

94

◎EN18

Initiatives to reduce greenhouse gas emissions and reductions achieved.

16-19

2.3

Operational structure of the organization, including main divisions, operating companies, subsidiaries, and joint ventures.

95

◎EN19

Emissions of ozone-depleting substances by weight.

86-90

2.4

Location of organization’s headquarters.

95

◎EN20

NOx, SOx, and other significant air emissions by type and weight.

86-90

2.5

Number of countries where the organization operates, and names of countries with either major operations or95
that are specifically relevant to the sustainability issues covered in the report.

◎EN21

Total water discharge by quality and destination.

86-90

◎EN22

Total weight of waste by type and disposal method.

86-90

2.6

Nature of ownership and legal form.

95

◎EN23

Total number and volume of significant spills.

N/A

2.7

Markets served (including geographic breakdown, sectors served, and types of customers/beneficiaries).

94
○EN24

2.8

Scale of the reporting organization, including:•Number of employees; •Net sales (for private sector organizations) or net revenues (for public sector organi- 81-82,
zations); •Total capitalization broken down in terms of debt and equity (for private sector organizations); and94-95•Quantity of products or services provided.

Weight of transported, imported, exported, or treated waste deemed hazardous under the terms of the Basel
N/A
Convention Annex I, II, III, and VIII, and percentage of transported waste shipped internationally.

○EN25

Identity, size, protected status, and biodiversity value of water bodies and related habitats significantly affected
N/A
by the reporting organization’s discharges of water and runoff.

Products and Services

2.9

Significant changes during the reporting period regarding size, structure, or ownership including:•The location of, or changes in operations, including facility openings, closings, and expansions; and •Changes
Editorial Policy, 28
in the share capital structure and other capital formation, maintenance, and alteration operations (for private
sector organizations).

2.10

Awards received in the reporting period.

Compliance

As a proactive measure to prevent pollution problems from arising, the Fujifilm
Group is now installing all new plumbing and tanks above ground to facilitate
inspections and the location of leaks. We are also steadily proceeding withplans to relocate existing underground plumbing and tanks to above-groundlocations as well as to install backup plumbing for emergencies.

Legal compliance and reports on complaints
In the fiscal year 2007, there were six violations of Environmental-related regulations and six cases of environmental-related complaints. Primarily, these complaints concerned noise and vibration issues, all of which were addressed
immediately with appropriate measures that were thoroughly explained to thesatisfaction of the local residents. Every effort is being made to raise management levels and prevent recurrence.

Domestic
Number of Complaints(number of cases solved)

Number of Legal Violations(number of cases solved)

6
(6)
0

Overseas

Complaint: noise (1 case)

Issue:
Complaints from area residents regarding exhaust ventilation noise.
Response: The operating time of the exhaust fan after business hours was shortened and theshape of exhaust ports modified to reduce noise.

0

6
(5)

6
(6)
6
(5)

Initiatives to mitigate environmental impacts of products and services, and extent of impact mitigation.

12-13, 58-59, 62-63○EN27

Percentage of products sold and their packaging materials that are reclaimed by category.

None

Monetary value of significant fines and total number of non-monetary sanctions for noncompliance with environmental laws and regulations.

86-90

Significant environmental impacts of transporting products and other goods and materials used for the organization’s operations, and transporting members of the workforce.

86-90

Total environmental protection expenditures and investments by type.

79, 85

Report Profile

Transport

3.1

Reporting period (e.g., fiscal/calendar year) for information provided.

Editorial Policy

○EN29

3.2

Date of most recent previous report (if any).

NoneOverall

3.3

Reporting cycle (annual, biennial, etc.)

Editorial Policy

○EN30

3.4

Contact point for questions regarding the report or its contents.

Back coverLabor Practices and Decent Work

Complaint: noise (1 case)

Issue:
Complaints from area residents about noise generated from discharge valve.
Response: Valves were tightened and work procedures were subsequently revised, with the person in charge of handling bulbs receiving the related training.
FUJIFILM MEDIA CREST

Complaint: electromagnetic interference (1 case)

Issue:

Complaints were received from area residents about TV pictures going out when the
power was cut in company buildings in response to lightening striking a cubicle (electric switchboard equipment).
Response: Corrective actions were taken regarding the power supply for local boosters during
power interruptions inside the company. Notices were posted that power will be supplied to two boosters.

FUJIFILM Electronic Materials (Europe) Belgium
Legal violation: Increased measurement of BOD and copper in wastewater (1 case)
Issue:

Increased measurement of BOD and copper were discovered in wastewater and thiswas reported to the local government. An investigation inside the plant was unable toidentify the cause.
Response: There was no penalty from the local government, but re-training and education werecarried out on how to operate the liquid waste system; the investigation into thecause continues.

46-49

Editorial Policy, 94

Monitoring and Follow-up

34, 46-49

3.7

State any specific limitations on the scope or boundary of the report.

Editorial Policy

Additional Contextual Information34, 46-49

3.8

Basis for reporting on joint ventures, subsidiaries, leased facilities, outsourced operations, and other entities
Nonethat can significantly affect comparability from period to period and/or between organizations.

Employment◎LA1

Total workforce by employment type, employment contract, and region.

94

Data measurement techniques and the bases of calculations, including assumptions and techniques underlying
Editorial Policy
estimations applied to the compilation of the Indicators and other information in the report.

◎LA2

Total number and rate of employee turnover by age group, gender, and region.

None

○LA3

Benefits provided to full-time employees that are not provided to temporary or part-time employees, by major operations. None

3.10

Explanation of the effect of any re-statements of information provided in earlier reports, and the reasons for such reNone
statement (e.g., mergers/acquisitions, change of base years/periods, nature of business, measurement methods).

Labor/Management Relations◎LA4

Percentage of employees covered by collective bargaining agreements.

3.11

Significant changes from previous reporting periods in the scope, boundary, or measurement methods applied in the report. N/A◎LA5

Minimum notice period(s) regarding significant operational changes, including whether it is specified in collective agreements. None

3.9

GRI Content Index
Table identifying the location of the Standard Disclosures in the report.

91

Assurance
Policy and current practice with regard to seeking external assurance for the report. If not included in the assurance report accompanying
the sustainability report, explain the scope and basis of any external assurance provided. Also explain the relationship between the reporting organization and the assurance provider(s).

3.13

Editorial Policy

4. Governance, Commitments, and Engagement
Governance○LA6

Percentage of total workforce represented in formal joint management-worker health and safety committees that help monitor and advise
on occupational health and safety programs.

◎LA7

Rates of injury, occupational diseases, lost days, and absenteeism, and number of work-related fatalities by region. 81-82◎LA8

Education, training, counseling, prevention, and risk-control programs in place to assist workforce members,
51
their families, or community members regarding serious diseases.

◎LA9

Health and safety topics covered in formal agreements with trade unions.

30

4.2

Indicate whether the Chair of the highest governance body is also an executive officer (and, if so, their function
30
within the organization’s management and the reasons for this arrangement).

4.3

For organizations that have a unitary board structure, state the number of members of the highest governance body that are independent
and/or non-executive members.

None

Diversity and Equal Opportunity

4.4

Mechanisms for shareholders and employees to provide recommendations or direction to the highest governance body.

None

◎LA13

Composition of governance bodies and breakdown of employees per category according to gender, age group, minority group membership,
and other indicators of diversity.

81-82

4.5

Linkage between compensation for members of the highest governance body, senior managers, and executives (includNone
ing departure arrangements), and the organization’s performance (including social and environmental performance).

◎LA14

Ratio of basic salary of men to women by employee category.

None

4.6

Processes in place for the highest governance body to ensure conflicts of interest are avoided.

Goals and Performance

2-3, 29, 81-82

4.7

Process for determining the qualifications and expertise of the members of the highest governance body for
31
guiding the organization’s strategy on economic, environmental, and social topics.

Policy46-49

Organizational Responsibility

28-29

Training and Awareness34, 46-49

Monitoring and Follow-up

34, 46-49

Additional Contextual Information

46-49

◎LA10

Average hours of training per year per employee by employee category.

None

○LA11

Programs for skills management and lifelong learning that support the continued employability of employees and assist them in managing
career endings.

46-49

○LA12

Percentage of employees receiving regular performance and career development reviews.

None

Human Rights

None

Internally developed statements of mission or values, codes of conduct, and principles relevant to economic,
2-3
environmental, and social performance and the status of their implementation.

4.9

Procedures of the highest governance body for overseeing the organization’s identification and management of economic, environmental,
and social performance, including relevant risks and opportunities, and adherence or compliance with internationally agreed standards,
codes of conduct, and principles.

31

4.10

Processes for evaluating the highest governance body’s own performance, particularly with respect to economic, environmental, and social
performance.

30

Commitments to External Initiatives

Disclosure on
Management
Approach

Investment and Procurement Practices◎HR1

Percentage and total number of significant investment agreements that include human rights clauses or that have undergone human rights screening.

None

◎HR2

Percentage of significant suppliers and contractors that have undergone screening on human rights and actions taken.

None

○HR3

Total hours of employee training on policies and procedures concerning aspects of human rights that are relevant to operations, including
the percentage of employees trained.

None

Total number of incidents of discrimination and actions taken.

N/A

4.11

Explanation of whether and how the precautionary approach or principle is addressed by the organization.

30-31, 36-39,
42-45, 60-61

4.12

Externally developed economic, environmental, and social charters, principles, or other initiatives to which the organization subscribes
or endorses.

38-39, 60-61

◎HR4

4.13

Memberships in associations (such as industry associations) and/or national/international advocacy organizations in which the organization: •Has positions in governance bodies; •Participates in projects or committees; 38-39, 60-61•Provides substantive funding beyond routine membership dues; or •Views membership as strategic.

Stakeholder Engagement

Non-discrimination

Freedom of Association and Collective Bargaining◎HR5

Operations identified in which the right to exercise freedom of association and collective bargaining may be at
N/Asignificant risk, and actions taken to support these rights.

Child Labor

4.14

List of stakeholder groups engaged by the organization.

79

◎HR6

Operations identified as having significant risk for incidents of child labor, and measures taken to contribute to the elimination of child labor.

22

4.15

Basis for identification and selection of stakeholders with whom to engage.

79

◎HR7

Operations identified as having significant risk for incidents of forced or compulsory labor, and measures to contribute to the elimination offorced or compulsory labor.

N/A

4.16

Approaches to stakeholder engagement, including frequency of engagement by type and by stakeholder group.

28-29, 32-33, 79

Security Practices
Percentage of security personnel trained in the organization’s policies or procedures concerning aspects of human rights that are relevant
to operations.

N/A

Total number of incidents of violations involving rights of indigenous people and actions taken.

N/A

Goals and Performance

2-3, 29

Policy2-3, 29

Organizational Responsibility

30-31

Training and Awareness

76-77

Monitoring and Follow-up

36-37

Additional Contextual Information

None

○HR8
Key topics and concerns that have been raised through stakeholder engagement, and how the organization has 15, 28-29, 32-34,
responded to those key topics and concerns, including through its reporting.
57, 67-69, 79

4.17

Indigenous Rights○HR9Society

Management Approach and Performance Indicators
Item

Performance Indicators (◎ Core/○ Add)

Pages in this Report

Economic
Goals and Performance

2-3, 29, 94

Policy2-3, 32-33

Additional Contextual Information

Disclosure on
Management
Approach

2-3, 28, 94

Financial implications and other risks and opportunities for the organization’s activities due to climate change.

16-19, 84◎EC3

Coverage of the organization’s defined benefit plan obligations.

None

Continuously holding Environmental Forums
to promote education and information sharing◎EC4

Significant financial assistance received from government.

None

Range of ratios of standard entry level wage compared to local minimum wage at significant locations of operation.

None

◎EC6

Policy, practices, and proportion of spending on locally-based suppliers at significant locations of operation.

None

The Fujifilm Group conducts basic environmental education for all
employees, including those overseas. The Group also offers training
for specific fields and operations in addition to basic education for
operators and administrators who are required to possess specialized knowledge and capabilities. In addition, Environmental Forums
have been held annually since 2002, to share and commonly utilize
information about various technologies and initiatives related toenvironmental concerns within the Group. The seventh event,
Environmental Forum 2008, was held on March 13, 2008 under themain theme of preventing global warming, a common issue acrossthe world; approximately 400 employees participated.

◎EC7

Procedures for local hiring and proportion of senior management hired from the local community at locations of significant operation.

None

Market Presence○EC5

Indirect Economic Impacts◎EC8Development and impact of infrastructure investments and services provided primarily for public benefit through commercial, in-kind, or pro
bono engagement.

36-37

○EC9

Understanding and describing significant indirect economic impacts, including the extent of impacts.

None

Goals and Performance

2-3, 29, 54-55

Policy2-3, 29, 54-55

Organizational Responsibility

31, 54-55

Training and Awareness57, 67-69, 90

Disclosure on
Management
ApproachCommunity◎SO1
Corruption◎SO2

Percentage and total number of business units analyzed for risks related to corruption.

N/A

◎SO3

Percentage of employees trained in organization’s anti-corruption policies and procedures.

42-44

◎SO4

Actions taken in response to incidents of corruption.

42-44

◎SO5

Public policy positions and participation in public policy development and lobbying.

N/A

○SO6

Total value of financial and in-kind contributions to political parties, politicians, and related institutions by country. N/A

Public Policy

Anti-Competitive Behavior◎SO7

Monitoring and Follow-up

30

Additional Contextual Information

28-29, 54-55

◎SO8

◎EN2

Total number of legal actions for anti-competitive behavior, anti-trust, and monopoly practices and their outcomes.

N/A

Materials used by weight or volume.
Percentage of materials used that are recycled input materials.

Disclosure on
Management
Approach56
12-13, 15

Energy◎EN3

Direct energy consumption by primary energy source.

56, 86-90◎EN4

Indirect energy consumption by primary source.

56, 86-90○EN5Energy saved due to conservation and efficiency improvements.

16-19, 86-90○EN6

Initiatives to provide energy-efficient or renewable energy based products and services, and reductions in ener16-19, 86-90
gy requirements as a result of these initiatives.

○EN7

Initiatives to reduce indirect energy consumption and reductions achieved.

None

Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with laws and regulations. 90

Product Responsibility

Materials◎EN1

Nature, scope, and effectiveness of any programs and practices that assess and manage the impacts of operaNone
tions on communities, including entering, operating, and exiting.

Compliance

Environmental

Goals and Performance

2-3, 29

Policy2-3, 28, 36-37

Organizational Responsibility

78

Training and Awareness

36-37

Monitoring and Follow-up

36-37, 78

Additional Contextual Information

36-37

Customer Health and Safety◎PR1

Life cycle stages in which health and safety impacts of products and services are assessed for improvement,
36-37
and percentage of significant products and services categories subject to such procedures.

○PR2

Total number of incidents of non-compliance with regulations and voluntary codes concerning health and safety impacts of products andservices during their life cycle, by type of outcomes.

N/A

Product and Service Labeling
None

○PR4

Type of product and service information required by procedures, and percentage of significant products and services subject to such information requirements.
Total number of incidents of non-compliance with regulations and voluntary codes concerning product and service information and labeling,by type of outcomes.

○PR5

Practices related to customer satisfaction, including results of surveys measuring customer satisfaction.

52-53

◎PR3

N/A

Marketing Communications

Water
◎EN8

Total water withdrawal by source.

86-90

◎PR6

○EN9

Water sources significantly affected by withdrawal of water.

66

○PR7

○EN10

Percentage and total volume of water recycled and reused.

56

◎EN11

Location and size of land owned, leased, managed in, or adjacent to, protected areas and areas of high biodiverNone
sity value outside protected areas.

◎EN12

Description of significant impacts of activities, products, and services on biodiversity in protected areas and areas of high biodiversity value
outside protected areas.

None

○EN13

Habitats protected or restored.

None

Programs for adherence to laws, standards, and voluntary codes related to marketing communications, including advertising, promotion,and sponsorship.
Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising, promotion, and sponsorship by type of outcomes.

None
N/A

Customer Privacy○PR8

Biodiversity

90 FUJIFILM Holdings Corporation Sustainability Report 2008

None

Training and Education
Governance structure of the organization, including committees under the highest governance body responsible for specific tasks, such as
setting strategy or organizational oversight.

◎EC2•Outline of Environmental Forum 2008
Poster Session
Group companies presented 49 cases of environment-related efforts.

None

4.1

Direct economic value generated and distributed, including revenues, operating costs, employee compensation, dona94
tions and other community investments, retained earnings, and payments to capital providers and governments.

Keynote address
Takejiro Sueyoshi, Special Advisor to the UNEP (United Nations
Environment Programme) Finance Initiative, who possesses in-depth knowledge of environmental problems and CSR, delivered the keynote address.
Presentations
Fujifilm Group employees gave four presentations about efforts for stopping
global warming and other initiatives.
Panel discussion
Five members from the Fujifilm Group participated in a panel discussion on
reducing the environmental burden of our products.

None

Occupational Health and Safety◎EC1

Poster session

28-29

Training and Awareness

Boundary of the report (e.g., countries, divisions, subsidiaries, leased facilities, joint ventures, suppliers).

Disclosure on
Management
ApproachEconomic Performance Indicators

Panel discussion

46-49

Organizational Responsibility

3.6

Disclosure on
Management
ApproachT O P I C

2-3, 29, 81-82

PolicyProcess for defining report content, including:
Editorial Policy,•Determining materiality; •Prioritizing topics within the report; and •Identifying stakeholders the organization
28-29
expects to use the report.

4.8

Results of an inspection by the Kansas Department of Health and Environment
revealed there were six legal violations, including inadequate labeling regarding thedisposal and management of toxic waste inside the laboratories.
Response: Fine of $6,100 paid to the Kansas Department of Health and Environment, actions
taken to ensure thorough management in the laboratories.

Goals and Performance

3.5

3.12

Fuji Xerox Imaging Materials

Issue:

Total

○EN26

◎EN28

Issue:

FUJIFILM Sericol U.S.A.
Legal violation: Toxic waste disposal and management methods (1 case)Environmental-related complaints andlegal violations in fiscal 2007

96

3. Report Parameters

Complaint: noise (1 case)Complaints from area residents regarding noise around the borders with neighboring
companies late at night (outside operational hours).
Response: Neighboring companies were contacted and the parties agreed to take action after
confirming the situation.

28, 67-69

Emissions, Effluents, and Waste

Report Scope and Boundary

FUJINONInstalling plumbing and tanks above groundNumber of IUCN Red List species and national conservation list species with habitats in areas affected by operNone
ations, by level of extinction risk.

2.2>>> Continuously holding Environmental Forums to promote education and information sharing

Environmental-related complaints, examples oflegal violations and responses in fiscal 2007

Strategies, current actions, and future plans for managing impacts on biodiversity.

○EN15

2.1

>>> Environmental-related complaints, examples of legal violations and responses in fiscal 2007

Environmental monitoring○EN14

Total number of substantiated complaints regarding breaches of customer privacy and losses of customer data. N/A

Compliance◎PR9

Monetary value of significant fines for noncompliance with laws and regulations concerning the provision and use of products and services.

N/A

Regarding “pages in this Report”:
None: When FUJIFILM Holdings Sustainability Report 2008 has no clear quantitative information that corresponds to the indicator despite said indicator
being under Fujifilm Group’s management.
N/A: When those indicators have little relation with the Fujifilm Group’s business or there is no need of management.

FUJIFILM Holdings Corporation Sustainability Report 200891

Evaluation Results Based on AA1000 Assurance Standards

92 FUJIFILM Holdings Corporation Sustainability Report 2008

FUJIFILM Holdings Corporation Sustainability Report 2008

93

Fujifilm Group Business Overview

The Scope of This Report

The Fujifilm Group aims to become a global enterprise, trusted by society and customers, by making broad contributions to the advancement of culture, science, technology and industry. In addition, we will contribute to the improvement of people’s health and conserve global resources, while making further contributions to society
through active business operations in the Imaging Solutions Segment, Information Solutions Segment and Document Solutions Segment.

<Subject Notation in Reporting> Fujifilm Group (appropriate utilization of “consolidated” and “group”)

Holding Company
Revenue

Proportion of revenue by region(Consolidated)

104.4
1,044

2,846.8
28,4682,782.5
27,825(¥ billion)

120

80

40

0
2003

2004

2005

2006

2007

(Fiscal year) 2003

Document
Solutions
41.9%

Japan
44.2%

2005

2006

Information
Solutions
38.9%

The Imaging Solutions Segment handles color films, digital cameras, photo finishing equipment, and color paper, chemicals, services for photofinishing.

Others

7%

Labs andFDi Services■ Capital: ¥40,363 million (As of March 31, 2008)■ Head Office: 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052■ Consolidated Employees: 78,321 (As of March 31, 2007)■ Consolidated Subsidiaries: 227 (As of March 31, 2008)<Subject Notation in Reporting> Fujifilm and its affiliates

Imaging Solutions

Consolidated revenue■ Date Established: January 20, 1934

■ Representative: Shigetaka Komori

Tokyo Midtown

2007

Proportion of revenue by business■ Company Name: FUJIFILM Holdings Corporation

Fiscal2007

The Americas
19.6%
2004

FUJIFILM Holdings Corporation

Imaging
Solutions19.2%

Fiscal2007

Europe15.8%

0(Fiscal year)

Proportion of revenue fromoperating segments

Asia and others
20.4%

34.4
344

37.0
370

1,000

82.3
823

2,000

84.5
845

2,667.4
26,674

2,527.3
25,2733,000

25,6672,566.7(¥ billion)

Net income

Operating income (loss)

Color Films
and Others(¥ billion)(¥ billion)

14%

1,000

100

500

0

<Subject Notation in Reporting> Fuji Xerox and its affiliates

Operating company

Operating company

FUJIFILM Corporation

Fuji Xerox Co., Ltd.

Head Office: Tokyo Midtown

Head Office: Tokyo Midtown

Bases of operation: (Manufacturing, R&D)
Odawara, Ashigara, Fujinomiya, Yoshida-Minami, Asaka, Miyanodai, Kaisei

Bases of operation: (Manufacturing, R&D)
Ebina, Iwatsuki, Takematsu, Kawasaki, Suzuka, Toyama, Niigata (Kashiwazaki),Nakai, Shanghai, Shenzhen, Palo Alto (California, USA), Inchon (Korea),
Taoyuan (Taiwan)
Distribution centers: Major cities in Japan

18%
FinePix F100fd

FinePix Z20fd

2006

2007

−2.4

2005

[Japan]−42.6(Fiscal year)

−75.7

24%

547.1

0

Color Paper and Chemicals

Photobooks

605.4

30%

7%

689.4

Electronic
Imaging

Photofinishing
Equipment

-100
2005

2006

2007

(Fiscal year)

Information Solutions
The Information Solutions Segment handles medical systems and life sciences, equipment and materials for graphic arts, flat panel display (FPD) materials, recording
media, optical devices, electronic materials and inkjet materials.
Proportion of revenue by business
Others1%

Office and Industry

Consolidated revenue

Operating income

Medical Systems/
Life Sciences(¥ billion)(¥ billion)

26%

1,000

100

500

50

18%
FCR
CAPSULA-2
SYNAPSE EX

95.2

127.4

(Fiscal year)

79.1

19%

1,108.1

0

FPD Materials

Luxel T-9800CTP HS

1,026.1

28%

8%

2005

2006

2007

2005

2006

2007

0
(Fiscal year)

Document Solutions
The Document Solutions Segment handles office copy machines/multifunction devices, printers, production systems and services, paper, consumables, and global services.

Proportion of revenue by business

ApeosPort-III C3300/C2200

Global Services

7％

Others
Production
Services

8％

Consolidated revenue

Operating income(¥ billion)(¥ billion)

1,000

100

500

50

13％
DocuPrint C2250

67.0

61.2

86.7

94 FUJIFILM Holdings Corporation Sustainability Report 2008

0
(Fiscal year)

1,191.6

17％
DocuColor 8000AP Digital Press

1,151.055％

1,100.7

Office Products
Office Printers

FUJINON CORPORATIONFUJINON Mito Corporation
FUJINON Sano Corporation
Fujinon Toshiba ES Systems Co., Ltd.
FUJIFILM TECHNO PRODUCTS CO., LTD.
FUJIFILM Electronic Materials Co., Ltd.
Fuji Technics Co., Ltd.
FUJIFILM PHOTONIX CO., LTD.
FUJIFILM Media Manufacturing Co., Ltd.
FUJIFILM PHOTO MANUFACTURING CO., LTD.
FUJIFILM Opto Materials Co., Ltd.
FUJIFILM TPX Co., Ltd.
FUJIFILM Kyushu Co., Ltd.
FUJIFILM Finechemicals Co., Ltd.
FUJIFILM RI Pharma Co., Ltd.
FUJIFILM Digital Techno Co., Ltd.
FUJIFILM Medical Co., Ltd.
FUJIFILM BUSINESS SUPPLY CO., LTD.
FUJIFILM Graphic Systems Co., Ltd.
FFGS Techno Service Co., Ltd.
FUJIFILM Healthcare Laboratory Co., Ltd.
FUJIFILM IMAGING Co., Ltd.
FUJIFILM Imagetec Co., Ltd.
FIC Production Center Co., Ltd.
FUJIFILM LOGISTICS CO., LTD.
FUJIFILM Techno Service Co., Ltd.
FUJIFILM MEDIA CREST CO., LTD.
FUJIFILM Software Co., Ltd.
FUJIFILM PRESENTEC CO., LTD.
FUJIFILM Human Resources Development Co., Ltd.
FUJIFILM Computer System Co., Ltd.
FUJIFILM Imaging Colorants Co., Ltd.

[Overseas]

877.3

Graphic Arts

RecordingMedia

Fujifilm Affiliates (Consolidated companies)

2005

2006

2007

2005

2006

2007

FUJIFILM Holdings America Corporation
FUJIFILM U.S.A., Inc.
FUJIFILM Sericol U.S.A. Inc.
FUJIFILM Sericol Brasil Produtos para Impressão Ltda.
FUJIFILM Imaging Colorants, Inc.
FUJIFILM Finance U.S.A., Inc.
FUJIFILM Manufacturing U.S.A., Inc.
FUJIFILM Recording Media Manufacturing U.S.A., Inc.
FUJIFILM Electronic Materials U.S.A., Inc.
FUJIFILM Dimatix, Inc.
FUJIFILM Medical Systems U.S.A., Inc.
Problem Solving Concepts, Inc
FUJIFILM Hawaii, Inc.
FUJIFILM Graphic Systems U.S.A., Inc.
FUJIFILM Hunt Chemicals U.S.A., Inc.
FUJIFILM Hunt Smart Surface, LLC
FUJIFILM Hunt do Brasil – Produção de Químicos Ltda.
FUJIFILM Canada Inc.
FUJIFILM do Brasil Ltda.
FUJIFILM da Amazonia Ltda.
FUJIFILM Europe B.V.
FUJIFILM HOLDINGS UK LTD.
FUJIFILM Manufacturing Europe B.V.
FUJIFILM Hunt Chemicals Europe NV
FUJIFILM Europe NV
Fuji Hunt Photographic Chemicals (France) S.A.L.
Fuji Hunt Photographic Chemicals (Italia) Srl
Fuji Hunt Nordic AB, Sweden
FUJI HUNT IBERICA, S.L.
FUJIFILM Europe GmbH
FUJIFILM Italia S.r.l.
FUJIFILM España, S.A.
FUJIFILM Medical Systems Benelux NV
FUJIFILM Medical Systems Italia S.p.A
Photofinishing Holding International B.V.
Fujicolor Central Europe Photofinishing Verwaltungs GmbHFujicolor Central Europe Photofinishing GmbH & Co. KG
FUJIFILM Holdings France SAS
FUJIFILM Graphic Systems France SAS
FUJIFILM France SAS
LABORATORIES FUJIFILM SA
FUJIFILM Medical Systems France SAS
FUJIFILM UK LIMITED
Fuji Hunt Photographic Chemicals (U.K.) Ltd.
FUJIFILM Finance Europe B.V.
FUJIFILM Recording Media GmbH
FUJIFILM Electronic Imaging Europe GmbH
FUJIFILM Electronic Materials (Europe) N.V.
FUJIFILM Electronic Materials (Europe) Ltd.
FUJIFILM Electronic Materials (Europe) GmbH
FUJIFILM Electronic Materials (Europe) S.A.S.
FUJIFILM Electronic Materials (Europe) S.r.l.
FUJIFILM Sericol Overseas Holdings Limited
FUJIFILM Sericol Deutschland GmbH
Colormy AG
FUJIFILM Sericol France S.A.S.
FUJIFILM Sericol Austria GmbH
FUJIFILM Sericol Broadstairs Limited
Sericol Limited
FUJIFILM Holdings Australia Pty Limited
FUJIFILM Sericol Nederland BVProfisol BV
FUJIFILM Sericol International Limited
FUJIFILM Sericol de Mexico SA de CV
FUJIFILM Sericol Servicios Mexico SA de CV
FUJIFILM Sericol UK Limited
FUJIFILM Sericol Switzerland GmbH
FUJIFILM Sericol España SL Sociedad
FUJIFILM Sericol Polska Sp zoo
FUJIFILM Sericol Czech Republic SRO
FUJIFILM Sericol Hong Kong Limited
FUJIFILM Sericol India Private Limited
FUJIFILM Sericol Canada Limited
Sericol China Limited
FUJIFILM Sericol China Limited
Sericol Ink Limited
FUJIFILM Imaging Colorants Limited
FUJIFILM Imaging Colorants Pension Trustees Limited
FUJIFILM (China) Investment Co., Ltd.
FUJIFILM Imaging Systems (Suzhou) Co., Ltd.
FUJIFILM Printing Plate (Suzhou) Co., Ltd.
FUJIFILM Digital Imaging Products (SUZHOU) Co., Ltd.
FUJIFILM Printing Plate (Suzhou) Co., Ltd.
FUJIFILM STARLIGHT Co., Ltd.
FUJIFILM Medical Systems (Shanghai) Co., Ltd.
FUJIFILM (Shanghai) Trading Co., Ltd.
FUJIFILM (Malaysia) Sdn. Bhd.
S&M EQUIPMENT TECHNO SERVICES (MALAYSIA) SDN. BHD.
FUJIFILM (Thailand) Ltd.
FUJIFILM Holdings Australasia Pty Ltd
FUJIFILM Holdings NZ Ltd.
Camera House Limited
FUJIFILM NZ Limited
Viko New Zealand Limited
FUJIFILM Australia Pty Ltd
Rabbit Photo Pty Ltd
FUJIFILM Hong Kong Limited
FUJIFILM Regional Services (Singapore) Pte Ltd
FUJIFILM Hunt Chemicals Singapore Pte. Ltd.
FUJI HUNT ASIAN PACIFIC HOLDING PTY LTD
DS CHEMPORT (AUSTRALIA) PTY LTD
DS CHEMPORT (MALAYSIA) SDN BHD
FUJIFILM Hunt Chemicals Suzhou Co.,Ltd.
FUJIFILM(Singapore) Pte. Ltd.
FUJINON INC.
FUJINON (EUROPA) GmbH
FUJINON TIANJIN OPTICAL CO., LTD.
FUJINON SHENZHEN SCIENCE AND TECHNOLOGY CO., LTD.
FUJIFILM Electronic Materials Taiwan Co., Ltd.

Fuji Xerox Affiliates (Consolidated companies)[Japan][Overseas]

Fuji Xerox Imaging Materials Co., Ltd.
Suzuka Fuji Xerox Co., Ltd.
Fuji Xerox Office Supply Co., Ltd.
Fuji Xerox Information Systems Co., Ltd.
Fuji Xerox Engineering Co., Ltd.
Fuji Xerox System Service Co., Ltd.
Fuji Xerox Hokkaido Co., Ltd.
Fuji Xerox Miyagi Co., Ltd.
Fuji Xerox Niigata Co., Ltd.
Fuji Xerox Gunma Co., Ltd.
Fuji Xerox Chiba Co., Ltd.
Fuji Xerox Saitama Co., Ltd.
Fuji Xerox Kanagawa Co., Ltd.
Fuji Xerox Tokyo Co., Ltd.
Fuji Xerox Tama Co., Ltd.
Fuji Xerox Hokuriku Co., Ltd.
Fuji Xerox Nagano Co., Ltd.
Fuji Xerox Shizuoka Co., Ltd.
Fuji Xerox Aichi-Higashi Co., Ltd.
Fuji Xerox Aichi Co., Ltd.
Fuji Xerox Kyoto Co., Ltd.
Fuji Xerox Fukushima Co., Ltd.
Fuji Xerox Osaka Co., Ltd.
Fuji Xerox Hyogo Co., Ltd.
Fuji Xerox Shikoku Co., Ltd.
Fuji Xerox Okayama Co., Ltd.
Fuji Xerox Hiroshima Co., Ltd.
Fuji Xerox Kita-Kyushu Co., Ltd.
Fuji Xerox Kumamoto Co., Ltd.
Fuji Xerox Ibaraki Co., Ltd.
Fuji Xerox Gifu Co., Ltd.
Fuji Xerox Iwate Co., Ltd
Fuji Xerox Nara Co., Ltd.
Fuji Xerox Yamaguchi Co., Ltd.
Fuji Xerox Tochigi Co., Ltd.
Fuji Xerox Mie Co., Ltd.
Fuji Xerox Nagasaki Co., Ltd.
Fuji Xerox Fukuoka Co., Ltd.
Fuji Xerox Kagoshima Co., Ltd.
Xworks Co., Ltd.
Fuji Xerox Yamanashi Co., Ltd.
CrossForse Co., Ltd.
Fuji Xerox Interfield Co., Ltd.
Fuji Xerox Career Net Co., Ltd.
Fuji Xerox Learning Institute Inc.
Niigata Fuji Xerox Manufacturing Co., Ltd.
FXPS Sales Co., Ltd.

FX Global Inc.
FX Global Supply Solutions, Inc.
FX Palo Alto Laboratory Inc.
Fuji Xerox China Investments (Bermuda) Limited
Fuji Xerox (China) Limited
Fuji Xerox of Shanghai Limited
Fuji Xerox Industry Development (Shanghai) Co., Ltd.
Fuji Xerox of Shenzhen Ltd.
Fuji Xerox Eco-Manufacturing（Suzhou）Co., Ltd.
Fuji Xerox Asia Pacific Pte. Ltd.
Fuji Xerox Leasing (China) Ltd.
Fuji Xerox (Singapore) Pte. Ltd.
Thai Fuji Xerox Co., Ltd.
Fuji Xerox Philippines, Incorporated
Fuji Xerox Myanmar Ltd.
Fuji Xerox Leasing (Thailand) Limited
Fuji Xerox Asia Malaysia Sdn Bhd
Fuji Xerox Finance Limited
Fuji Xerox Australia Pty. Ltd.
Fuji Xerox Australia BPO Pty Limited
Fuji Xerox BPO Pty Limited
Enhanced Processing Technologies Pty Ltd.
Fuji Xerox (Sales) Pty. Limited
Fuji Xerox New Zealand Limited
Fuji Xerox Taiwan Corporation
Taiwan Fuji Xerox System Service Corp.
Fuji Xerox Korea Company Limited
Fuji Xerox Chung Cheong Company Limited
Fuji Xerox Korea Information System Co., Ltd.
Seoul Fuji Xerox Service Co., Ltd.
Fuji Xerox Honam Co., Ltd.
Fuji Xerox Far East Ltd.
Fuji Xerox (Hong Kong) Limited
Fuji Xerox Eco-Manufacturing Co., Ltd

0(Fiscal year)*Fuji Photo Film Co., Ltd. changed its name to FUJIFILM Holdings Corporation on October 1, 2006, and the operations of Fuji Photo Film Co., Ltd. have been succeeded by FUJIFILM Corporation.
*In addition to the Group companies listed above, FUJIFILM Business Expert Corporation, a shared-service company, consolidates operating functions, such as general administration, personnel and purchasing of indirect materials,
and insurance agencies within the Group. Also, Toyama Chemical Co., Ltd., handles drug discovery, production and pharmaceutical sales.

FUJIFILM Holdings Corporation Sustainability Report 2008

95

Domestic and International Appraisals

Dissemination of Investor Relations Information/Disclosure of CSR Information

Ranking and status of SRI audit

Major awards for fiscal 2007

Dissemination of investor relations information

Disclosure of CSR information

FUJIFILM Holdings has received the following evaluations by externalorganizations as a corporate group that proactively promotes CSR
actions toward sustainable development. It is included in the Socially
Responsible Investment (SRI) indexes listed below. Also listed below
are evaluations of FUJIFILM Holdings in domestic and international
ranking surveys.

● FUJIFILM Holdings Sustainability Report 2007 received the Award for
Excellence in the sustainability report awards section of the 11th
Environmental and Sustainability Report Awards, jointly sponsored by
Toyo Keizai, Inc. and the Green Reporting Forum. This is the fourthconsecutive year the company has received an award.
● Fuji Xerox’s DocuPrint C1100, color laser printer, received the Energy
Conservation Center Chairman’s Prize in the 18th Energy
Conservation Prize (for energy conserving equipment and systems)
sponsored by the Ministry of Economics, Trade and Industry. This is
the ninth consecutive year the company received the award.
● Fuji Xerox’s digital color multifunction devices/printers received the
METI Minister’s prize from the Ministry of Economy, Trade andIndustry in the Eco Products Category at the 4th Eco ProductsAwards, sponsored by Eco-Products Awards Steering Committee, afirst in the industry.
● Fuji Xerox environmental series advertisements, with the theme ofrecycling resources, received the Nikkan Kogyo Shimbun Award in
the 42nd Industrial Advertising Association-Japan Awards.
● Fujifilm’s three products and services: Fujifilm Web Photo Museum& Shop, FinePix Z100fd, FinePix BIG JOB HD-3W, as well as the
FUJIFILM Advanced Research Laboratories received Good DesignAwards for 2007.
● Fujifilm’s FinePix S100FS super-zoom digital camera received theBest Super Zoom Digital Camera at the TIPA Awards 2008.
● The returnable container jointly developed by Fuji Xerox and Starway
Co., Ltd. and implementation of a recycling-oriented delivery system
received the Technology Prize in the 24th Logistics Awards sponsoredby the Japan Institute of Logistics Systems. This is the first time Fuji
Xerox has received the award.
● Fuji Xerox received the Industrial Science and Technology Policy andEnvironment Bureau Director-General’s Prize and Encouragement
Prize at the Awards for 3R (Reduce, Reuse, and Recycle)-Oriented,
Sustainable Technology 2007 hosted by the Clean Japan Center. (Thiswas awarded in recognition of Fuji Xerox’s implementation of theInternational Resource Recycling System and the company’s resource
recycling-oriented color multifunction devices that realize a parts
reuse rate of more than 60%.)

FUJIFILM Holdings disseminates information relating to management
strategy, financial information, and other corporate matters, based on
its IR information disclosure policy, placing importance on timeliness,fairness, accuracy, and continuity.
In terms of disclosure, we do not merely issue financial data. We enable
shareholders, investors and other stakeholders to more thoroughly
understand the management status of the Fujifilm Group and to maintain a relationship of trust by proactively disseminating more substantial
information about priority issues in the Medium-term Management Planas well as their progress.
Therefore, we will continue to increase opportunities and tools to provide
information. In addition, as a rule, all documents are released in Japaneseand English at the same time, in an effort to release information insideand outside Japan without any time lag. And to further augment the dissemination of information to investors, we have updated our shareholder
and investor information site in June 2008 to provide expanded financial
data as well as additional details from various perspectives on the substantial changes in Fujifilm Group’s business structure.

Information on CSR efforts, FUJIFILM Holdings Sustainability Report andFuji Xerox Sustainability Report in addition to reports from operationalsites can be found on the Web.

Inclusion in the Dow Jones Sustainability Indexes 2008

Inclusion in the FTSE4Good Global Index

Inclusion in the Morningstar Socially Responsible Investment Index

SurveyEvaluation for FUJIFILM Holdings

Newsweek 500 List of the World’s Most
Sustainable Companies 2008 (Newsweek Global)

177th out 817

11th Nikkei Environmental Management Survey(sponsored by Nihon Keizai Shimbun)

4th out 520 manufacturers

3rd Company Quality Management Survey(sponsored by the Union ofJapanese Scientists and Engineers)

4th out 215 companies(eco-brand ranking index)

Eco Brand Survey 2007 CSR evaluation ranking(Nikkei Business Publications, Inc.)

11th (deviation: 69.5)

SAM Sustainability Year Book 2008
(Sustainable Asset Management AG)

SAM Silver Class

Fuji Xerox
Sustainability Report

Fujifilm Holdings
Sustainability Report

FUJIFILM Holdings

Fujifilm

Fuji Xerox

URL
FUJIFILM Holdings CSR Activities
Shareholder and Investor Information

FUJIFILM Holdings Annual Report

URL FUJIFILM Holdings (shareholders and investors)
http://www.fujifilmholdings.com/en/investors/index.html

http://www.fujifilm.com/about/sustainability/report/index.html
Fujifilm (environment and social activities)
http://www.fujifilm.com/about/sustainability/index.html
Fuji Xerox Sustainability Report
http://www.fujixerox.co.jp/eng/sr/

Appraisal and awards for FUJIFILM Holdings sites and domestic and overseas affiliates
RecipientFujifilm Asaka Area

Name of Appraisal and Award

Awarding Entity

Letter of appreciation for cooperating in a memorial project markAsaka Citying the 40th anniversary of Asaka’s incorporation as a city

Fuji Xerox Iwatsuki Center

Award for Effort at the “Stop Global Warming - Cool it, Sai-no-Kuni” Contest Saitama Prefecture

FUJIFILM TECHNO PRODUCTS CO., LTD.
Head Office and Takematsu Factory

Grand Prize at 2007 Chairman’s Awards,
Kanto Electric Safety Committee

Electric Safety Kanagawa Prefecture Committee

FUJIFILM Electronic Materials Co., Ltd.

Letter of appreciation for traffic safety campaign

Yoshida Town Traffic Safety Committee

Fuji Technics Co., Ltd.

Award for Excellence in Business Operations

Kanagawa Association for Safety of Hazardous Materials

Editorial postscript

FUJIFILM RI Pharma Co. Ltd.

Award for Best Business Operations at “Safe Drivers Chiba 2007”

Chiba Prefecture Traffic Safety Promotion Committee

FUJIFILM RI Pharma Co. Ltd.

Silver Order of Merit

Japanese Red Cross Society

FUJIFILM Manufacturing U.S.A., Inc.

Adopt-A-Highway County Winner(received in April 2008 for CY2007)

South Carolina Department of Transportation

FUJIFILM Hunt Chemicals U.S.A., Inc. (Dayton)

The Governor’s Award in Trade ExcellenceState of Tennessee

FUJIFILM Electronic Materials U.S.A., Inc. (Rhode Island)

Perfect Compliance

Narragansett Bay Commission

FUJIFILM Sericol U.S.A., Inc.

Water Gold Award

Kansas Water Environment Association

FUJIFILM U.S.A., Inc.

2007 I3A Safety Excellence Award

I3A (International Imaging Industry Association)

FUJIFILM Graphic Systems U.S.A., Inc.

Environmental Leadership Award

Tag and Label Manufacturers Institute

COUS (New Castle)

Safety Excellence AwardInternational Imaging Industry Association

FUJIFILM Imaging Colorants Limited

Gold Award for Occupational Health and Safety (2007)

The Royal Society for the Prevention of Accidents (RoSPA)

We hope you find this report useful. The Fujifilm Group’s CSR activities comprise the accumulated efforts of each employee. In assembling this report,
we changed the overall style of presentation from a conventional stakeholder
approach to focus on CSR priority issues, with the desire to convey the
Fujifilm Group’s CSR activities to readers in an easy-to-understand manner.
Furthermore, we tried to cover more CSR activities from factories, workplaces, Fuji Xerox, and overseas affiliates than in the report issued last year.
We are always seeking, through trial and error, for ways to make this reporteasier to understand and would appreciate receiving your honest comments
and recommendations.

Compliance unit of clean production audit in 2006

Environmental Protection Bureau of Lan Fang city,
He Bei Province, China

FUJIFILM Printing Plate (Suzhou) Co., Ltd.

96 FUJIFILM Holdings Corporation Sustainability Report 2008

Kouichi Suematsu (left)
Corporate Vice President,
General Manager, CSR Group,
Corporate Support Division

Akiko Gosho (right)
Operations Manager, CSR Group
Corporate Support Division

FUJIFILM Holdings Corporation

FUJIFILM Holdings Corporation Sustainability Report 2008

97

About the artwork on the cover and title pages
Recording and storing cultural heritage and works of art to pass down to future
generations through photography and imaging is one of the Fujifilm Group’s
CSR efforts through our core business. With the cooperation of The Tokugawa
Art Museum, we are presenting four quires of the “Picture Scroll of The Tale of
GENJI,” a Japanese National Treasure, on the cover and gate pages of thisyear’s report.
Note: National Treasure, “Picture Scroll of The Tale of GENJI,” is believed to be the oldest handscroll in existence
based on The Tale of Genji, the world’s oldest full-length novel. The “Picture Scroll of The Tale of GENJI” isbelieved to have been produced in the final years of the Heian Period (in the first half of the 12th century).

Picture Scroll of
The Tale of GENJI;“Yomogiu”
Treasures fromThe Tokugawa Art Museum(Page 4)

Picture Scroll of
The Tale of GENJI;“Yadorigi III”
Treasures fromThe Tokugawa Art Museum(Page 26)

Picture Scroll of
The Tale of GENJI;“Azumaya I”
Treasures fromThe Tokugawa Art Museum(Page 40)

Picture Scroll of
The Tale of GENJI;“Hashihime”
Treasures fromThe Tokugawa Art Museum(Page 74)

This report is printed using a processless CTP system,
an eco-friendly printing system developed by the Fujifilm
Group. Processless CTP is a system that does not
require any chemical processing, thereby eliminating
liquid effluent. It is very effective for reducing CO 2
emissions compared to existing thermal CTP systems.

This report is printed using
an environmentally friendly process
awarded as “Gold” status by
the Environmental Pollution Prevention
Printing Association E3PA.
http://www.e3pa.com

The Tokugawa Art Museum
1017 Tokugawa-cho, Higashi-ku, Nagoya, Aichi, Japan
Tel: +81-52-935-6262

The Tokugawa Art Museum was established in 1935 anddisplays extensive holdings of the Owari branch of theTokugawa family (the head of three honorable houses of theTokugawa, the ruling shogun family) during the Edo Period(1603-1867). The Museum owns well over 10,000 items,
including articles left behind by the first shogun, Ieyasu
Tokugawa, as well as collections and bridal trousseaus of
successive lords and their wives. Since most of the treasuresof the daimyo (feudal lords) were lost in Japan after the Meiji
Restoration and World War II, the holdings of The Tokugawa
Art Museum represent the only extensive repository and collection of daimyo artifacts. Therefore,
this museum is the only art museum in Japan that can answer the questions, “What are thetreasures of the daimyo?” and “What is a daimyo from the Early Modern Period?”

Please address inquiries on this publication to:

FSC certified papers are used for this report.

This report is printed and bound in accordance with
GPN-GL14 Purchasing Guidelines for Offset Printing Service.
Paper: FSC certified (eco-friendly virgin pulp)
Ink: Aroma-free, over 20% vegetable oil, less than 15% petroleum solution
Binding: Notch-binding using EVA hot-melt adhesive,
designed to facilitate recycling

CSR Group, Corporate Support DivisionTokyo Midtown, 9-7-3 Akasaka, Minato-ku,
Tokyo, 107-0052
Tel: +81-3-6271-2065 Fax: +81-3-6271-1190
Please recycle this report when no longer required.

Date of publication: October 2008
©2008 FUJIFILM Holdings Corporation