CREATOR LOUNGE
Call for SponsorshipTOKYO GAME SHOW Management OfficeGreetings

Last year, for the first time, TOKYO GAME SHOW (TGS)
allowed influencers who distribute live video games onsocial networking services to enter the show fromBusiness Day, with the aim of delivering information on
game topics and exhibitors to a wider audience.
This year, TGS will similarly encourage influencers tovisit the exhibition from Business Day. In addition, the"CREATOR LOUNGE" will be set up again this year toserve as a base for influencers when they visit theexhibition.
TGS offers sponsorship plans for this lounge so thatgame publishers and companies that provide products,equipment, and services for creators can promote theirproducts and services to influencers.

2

TGS2024 Influencer／Video Creator Invitation Framework （Planned）【 Main categories and overview of influencers to be attracted by TGS 2024

◉Invited Influencer（ Admission for 4 days from September 26 to 29 ）※Official Supporters, Official Influencers（from Overseas）, Exhibitor-invited Influencers, etc.

◉General Influencer（Admission for 3 days from September 27 to 29）※ Pre-registration through the dedicated system. Approved to visit upon screening.
【General Influencer’s Screening and Selecting Criteria】（planned）
Entry requirements are that the number of subscribers/followers of the individual or posting account/channelmust meet the following:◉The number of subscribers/followers of any of the following "target SNS" exceeds "30,000" on its own.
OR
◉The total number of subscribers/followers of the following multiple SNS exceeds "50,000”.
※ In addition to the above, the posted content must not cause inconvenience (including infringement of rights) to third parties or offend public order and morals.

＜Target SNS＞ YouTube Channel Registrant／ X（Twitter）Followers ／ Instagram Followers ／Twitch Followers ／ nico-nico Followers ／ TikTok Followers／ Other SNSs

3

※The contents of the benefits are subject to adjustment and change upon consultation,TGS Management Office reserve the right to adjust or change the content of thebenefits upon consultation with you.

CREATOR LOUNGE Sponsorship List

CREATOR LOUNGE includes a lounge, a trial play area, and workspace for editing and other tasks. If the company
sponsors this area, the sponsors will be able to promote your work to influencers/video creators, etc. who will beutilizing the lounge.
Gaming Title Sponsorship

Gaming Sponsorship

Non-Gaming Sponsorship（Exhibitor ONLY：Limited to 10 Slots）（Exhibitor ONLY：Limited to 3 Slots）（For Non-Exhibitors：Limited to 3 Slots）

For game publishers, distributors, and gamedevelopers who want influencers to try out theirexhibited titles
TargetFor Gaming-related companies that wish topromote their gaming-related products, services,
equipment, etc. to influencers

For non-gaming companies that want to promote
their services, products, food, beverages, etc. toinfluencers◉Gaming PC◉Gaming Monitor◉Gaming Peripheral・Service◉General Consumer GoodsCompani◉Game IPes（Including streaming-related equipment and software, etc.）◉Gaming Furniture・Gaming Chair◉Gaming Sound Proof Room
◉Others

Trial Play•

Exhibition／Product Placement

Gaming titles can be set up in CREATOR LOUNGE trial play •area.

＊TGS Management Office will arrange desks, chairs, game consoles, monitors, etc.

Logo／Visual Placement•••
Benefits

Email promotions are available to influencers and video
creators who have registered to visit TGS.
※TGS Management Office will send out emails on your behalf (up to 2 times).

Exhibitor Badge／Invitation Ticket•SponsorshipFee(equivalent to 1 regular booth space <3m x 3m>). Exhibitors canset up their own products. (Products and methods to be
determined upon consultation with TGS Management Office.)

Logo／Visual Placement
Logo posted on TGS official website as a sponsor ofCREATOR LOUNGE.
• Logo posted on TGS official website as a sponsor of
Logo on main signage in CREATOR LOUNGECREATOR LOUNGE.
Logo and key visuals of the title (or in-game screens, etc.) • Logo on main signage in CREATOR LOUNGE
displayed around the play tables in CREATOR LOUNGE• Logo or brand visuals on two visual boards in CREATOR
LOUNGE

Email Blasting•

Exhibition area will be provided in CREATOR LOUNGEExhibitor Badge, Business Day Pre-registration Code, andPublic Day Tickets

JPY 1,650,000（tax incl.）※No Competitive Exclusions

Email Blasting•

Email promotions are available to influencers and video
creators who have registered to visit TGS.

•Exhibitor Badge, Business Day Pre-registration Code, andPublic Day Tickets

JPY 2,200,000（tax incl.）※Competitive Exclusion Applied◉Beverage etc.

※TGS Management Office will confirm the commercial products that can be exhibitedand offered.

Exhibition／Product Placement•Exhibition area will be provided in CREATOR LOUNGE(equivalent to 1 regular booth space <3m x 3m>). Exhibitors can
set up their own products. (Products and methods to bedetermined upon consultation with TGS Management Office.)

Logo／Visual Placement•••

Logo posted on TGS official website as a sponsor ofCREATOR LOUNGE.
Logo on main signage in CREATOR LOUNGE
Logo or brand visuals on two visual boards in CREATOR
LOUNGE

Email Blasting•※TGS Management Office will send out emails on your behalf (up to 2 times).

Exhibitor Badge／Invitation Ticket◉Food

Email promotions are available to influencers and video
creators who have registered to visit TGS.
※TGS Management Office will send out emails on your behalf (up to 2 times).

Exhibitor Badge／Invitation Ticket•Exhibitor Badge, Business Day Pre-registration Code, andPublic Day Tickets

JPY 3,300,000（tax incl.）※Competitive Exclusion Applied

CREATOR LOUNGE Location （South Area, Hall 9）

Creator Lounge（1st /2nd Floor）

5

CREATOR LOUNGE （1st floor）Image View

6

※ Actual layout is subject to change.

① Entrance

CREATORLOUNGE（1st Floor）*Photos are 2023 lounge anddisplays.

①Entrance

VIP Room

ExhibitSpace

Visual Banner for Sponsors

2 sides per sponsorSize「2930×2150mm」（planned）＊The size is subject to change.

ExhibitSpace②
Lounge/Exhibit Space
Lounge/Exhibition Space

ExhibitSpace

Visual Banner for Sponsors※Double Sides② Interior (1st Floor)

CREATOR LOUNGE（2nd Floor） Image View
Trial Play Area

7

※ Actual layout is subject to change.

CREATOR LOUNGE（2nd Floor）③ 2 nd Floor Interior

Trial PlayArea
試遊エリア

LoungePartitions will be set up
behind the players to display
the logo and key visuals※Influencer exchange space* Photos: Trial Play Area,
Working Space at TGS2023

Working / Editing Space

Reservation
Counter for
Trial Play

Working/Editing Space

④ 2 nd Floor Interior

To Apply / To Contact

8Final configuration, exhibition method, etc. in CREATOR LOUNGE will bedecided in cooperation with the final composition of CREATOR LOUNGE
will be decided in cooperation with the sponsors after they are confirmed.

CREATOR LOUNGE Sponsorship Plan
Closing Date：May 24（Fri.）※Please apply via the "CREATOR LOUNGE Sponsorship Application".
※Applications accepted on a first-come, first-served basis.
To Contact
TOKYO GAME SHOW Management Officetgs-ope@nikkeibp.co.jp

Reference
CREATOR LOUNGE 【TGS2023 Results】

【TGS 2023】 CREATOR LOUNGE Results

10［Special Sponsor］
YouTube（YouTube Gaming）

Editing andWorking Area
（Power・LAN）［Creator Lounge Sponsor］
Kawakami Sangyo（ONE-Z） MONSTER ENERGY［Trial Play Supporting Company］
Square Enix ／ Konami Digital Entertainment ／KOEI TECMO GAMES ／ BANDAI NAMCO Entertainment ／SEGA ／ CAPCOM ／ liica ／ Studio DYD

Total

Usage by Influencer/Creator

434

Business Day Public DayThuFriSatSun

92

222

7743

TrialPlay
Distribution Area(DistributionBooth)CommonLounge

VIPLounge

【TGS2023】CREATOR LOUNGE Results（Exterior/Interior Views）

11

【TGS2023】CREATOR LOUNGE Results （Trial Booth & Titles）

12

【TGS2023】 SNS Posting by Influencers

フィッシャーズのセカンダリ（ライブ配信画面）
https://www.youtube.com/@Fischers2/streams

13

【TGS2023】SNS Postings by Influencers

14

【TGS2023】 Influencer Visitor Survey Results◉TGS2023: Degree of Satisfaction◉ Satisfaction with Creator Lounge

15◉ What was good for influencers/creators at TGS 2023
83.3

Influencers were allowed to enter from Business Day

Very dissatisfied

Very

7%

Satisfied

Neither satisfied
or dissatisfied

Did Not

7%

Use/Not13%

80.0

Dedicated reception area for influencers

33.3

Exhibitors were able to care to influencers

Sure

56.7

CREATOR LOUNGE was available.

37%
Satisfied
30%

Very

23.3

Could play and distribute games in CREATOR LOUNGE.

Satisfied
Neither56%

satisfied ordissatisfied

Satisfied
43%

Could work in CREATOR LOUNGE.

6.7
50.0

Could take a rest in CREATOR LOUNGE

7%
No good points

6.7

Comments on CREATOR LOUNGE◉Did you find inspiration for
Didn't Feel
your future activities
It At All
inspiration for your future
17%
activities upon visiting
Didn't Feel
CREATOR LOUNGE?
Much

It was very helpful to have a place to relax and a calm place to disseminate information in a
crowded environment!
I found the staff to be very courteous and attractive in their ability to deliver!
Felt Very
Much
30%

7%

The staff was very attentive in guiding us and explaining things, and made us feel comfortable using
the lounge. I also liked the fact that there were a good number of titles available to experience!
We used it as a place where we could calmly organize our equipment and other items.

No Change

Felt A

26%

Little20%

I thought the service was excellent. It was very nice to have such a space to relax between the walls,
especially since the venue was so crowded. Above all, I was impressed not only as a gamer but also
as a creator by the fact that there were booths where we could try out representative titles fromeach of the exhibitors at this year's show. Moreover, the comfortable gaming chairs were very kind
to my tired body!
Satisfaction. A place where I could relax when I was tired from going around the booths.

【Influencer Survey Outline】
Survey Period：September 26 through October 5, 2023
Survey Method：Web-based Survey
Number of Survey Sent：250
Valid Corrections：30
Survey Conducted by：Nikkei BP

I only used it as a break space, but it was very helpful because there are not many places to take abreak in the venue.
That the venue provided a spot for video editing and distribution.