Connecting you to theglobal meeting + event community

MPI-WISCONSIN CHAPTER“MPI-WI Chapter is the bridge to knowledge, compelling ideas, and relationships tocreate a voice in the meetings and events industry.”

NOV
DEC
VOL 39/NUM 6

2017

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2|

November/December 2017

GET SOCIAL!

MPI Agenda																

		November/December 2017
VOL 39/NUM 6

MPI-WISCONSIN
2017 -2018
BOARD OF DIRECTORSPRESIDENT
CLAUDIA CABRERA
Madison Marriott West Hotel & Conference Center
claudia.cabrera@atriumhospitality.com
PRESIDENT-ELECTTAMARA JESSWEIN, CMPHID Global
tjesswein@hidglobal.com
IMMEDIATE PAST PRESIDENTJEN MELL, CMP
Travel Leaders
jmell@tlcorporate.com
VICE PRESIDENT FINANCE
SARA KERN
Blue Harbor Resort & Spaskern@blueharborresort.com
VICE PRESIDENT MEMBERSHIP
JOELLEN GRABER
Mount Horeb Chamber of Commerce
adminassist@trollway.com
VICE PRESIDENT COMMUNICATIONSMARIA PEOT, CMP
First Business Financial Services
maria.peot@gmail.com

Feature Articles
Indy Welcomes the Great Lakes Education Summit		

8

MPI-WI Chapter 2017 Awards Gala				

12

January Chapter Event Preview

17

Stepping Up Your Volunteer Game			

22

February Education Event Preview

24

Promotion Opportunities

24

Bidding for Good, Shopping for a Cause

24

Adding Stars to your Stage

26

MPI-WI Agenda Submission Guidelines

27

In Every Issue
From the Editor’s Desk

4

President’s Column

6

Board Member Profile: Maria Peot, CMP		

7

DIRECTOR-AWARDS ANDSCHOLARSHIPS, & RECRUITMENTALISON HUTCHINSON
Fox Cities Convention & Visitor Bureau
ahutchinson@foxcities.org

Food for Thought: Executive Chef Justin WInkler		

10

January Community Outreach Partner — The Road Home

16

Food for Thought: Executive Chef Juan Martinez

18

DIRECTOR-MEMBER CARE
AMANDA RIDOUT
Harley-Davidson Museum
aridout@levyrestaurants.com

New Members & Anniversaries

20

In the News

24

Who's Being Social

28

Planner Profile: Jennifer Mell, CMP

30

CalendarBC

VICE PRESIDENT EDUCATION
KATIE MCGINNISThe Iron Horse Hotel
kmcginnis@theironhorsehotel.com

DIRECTOR-SPECIAL EVENTSJANE KINCHELOE
Minocqua Area Chamber of Commerce
jane@minocqua.org
DIRECTOR- SPECIAL EDUCATION, PROJECTSDANIELLE ZIEGLER, CMP, CVT
Greater Madison Convention & Visitor's Bureau
ziegler@visitmadison.com
DIRECTOR-MONTHLY PROGRAMMINGTRACEY BOCKHOP, CMP
Meet Meetings
tracey@meetmeetings.com
DIRECTOR-PUBLICATIONS & COMMUNITY OUTREACHSARAH BANACH
Marcus Hotels & Resorts
sarahbanach@hiltonmilwaukee.com
DIRECTOR-STRATEGIC ALLIANCES, SPONSORSHIPS &FUNDRAISING
LIZ UNRUH
Wisconsin Center District
eunruh@wcd.org
DIRECTOR-WEBSITE, SOCIAL MEDIA, & PUBLIC RELATIONSCATHY KREITERVISIT Milwaukee
CKreiter@milwaukee.org

Experience MPI Wisconsin
6 Different Ways
Print: Agenda Magazine
Web: mpiwi.org
Facebook: facebook.com/mpiwi
Twitter: twitter.com/mpiwisconsin
LinkedIn: MPI-WI Chapter
Instagram: https://instagram.com/mpi_wi_chapter																	MPI Agenda November/December 2017 | 3

MPI-WISCONSIN CHAPTEREDITOR'S NOTE

Published bimonthly by
Meeting Professionals International –Wisconsin Chapter

Greetings fellow hard-working MPI
members! We hope this Agenda helps
as you plan for next year with a focus on
Midwest Destinations.

CO-EDITORS
Kathy Reading
Account Executive
The Scan Group, Inc.
reading@scangroup.net

In a stroke of MPI serendipity, I’m writing my first Agenda article on thismidwestern topic from my room at a Tiny House festival in Colfax, IA...
one day after enjoying our annual MPI Gala in Middleton, WI... one day
before celebrating a 50th Anniversary Association Meeting in Milwaukee,
WI... two days before a victorious Packer game in Green Bay, WI. Our
Midwest is bursting with possibilities for meetings and events of all kinds.

Cheryl Oswald, CMP
Events Project Manager
Kohls
cheryl.oswald@kohls.com

I’m a lifelong fan of the Midwest. When my husband and I sold our
beloved sailboat in 2015, our off-time was suddenly no longer tiedto Lake Michigan (or the boatyard.) We began a fascinating series ofweekend getaways which have included Amherst, Chicago, Cleveland,
Columbus, The Dells, Des Moines, Edgerton, Green Bay, LaCrosse,
Manitowoc, Minneapolis, Sheboygan, Stevens Point, Two Rivers, White
Lake and more! Many of our destinations are sparked by events and MPI
meetings. (Thank you, planners, CVBs, and venue directors!)

CONTRIBUTING WRITERS
Danielle Ziegler, CMP, CVT
Tracey Bockhop
Cindy Foley, CMP
Cinda Vingers, CMP
Jennifer Mell, CMP
Jane Kincheloe
Liz Unruh
Tom Graybill

As a supplier partner, I know that MPI planners energize us to develop
new technology and produce engaging print and display components tocreate successful events. Likewise, the unique venues, natural beauty,
and legendary hospitality of our unique Midwest Destinations offer
everything you need to inspire your next successful meeting and event.

GRAPHIC DESIGNAnn Shultz, AJS Designs
PHOTOGRAPHYDavid LaHaye, David LaHaye Photography

We hope this Agenda will energize you with exciting Midwest
Destinations. Enjoy!

PUBLICATION DEADLINES
January/February 2018
Deadline: November 15, 2017
March/April 2018
Deadline: January 15, 2018
May/June 2018
Deadline: March 15, 2018

Kathy Reading
The Scan Group, Inc.

PERMISSIONS
Material in this publication may not be reproduced inany form without permission. Statements of fact andopinion within Agenda are the responsibility of theauthor(s) and do not imply an opinion of the officers or
members of MPI or MPI-Wisconsin Chapter.

4|

November/December

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MPI Agenda

November/December 2017|5

President's Column
I think I can finally say that Fall is here! Even though we
had a few Summer days in early October, I can’t complain.
Coming from a warm weather country, I will take a Summer
day in October any time!
I want to start this article by saying thank you again
to everyone who was involved in our Awards Gala in
September. Our sponsors, leaders, administrators, the Galateam and the Madison Marriott staff all worked so hardto put together this amazing event. This year was extra
special since 10% of the proceeds went to Gilda’s Club ofMadison. Thank you to everyone who bid! I remember when
Cindy Foley, Chair of the Gala Team, and I sat down lastyear to consider the theme of our 2017 Awards Gala. Cindy
knew that Paris is my dream destination, and she was fullycommitted to bring Paris to Madison. The entire Gala teamdefinitely brought it and executed it flawlessly.
I also want to say congratulations to all the winners andnominees this year. You all deserve to be recognized. Thankyou for all that you do for this industry.

2017 GALA AWARDS WINNERS
Hall of Fame: Carmen Smalley, CMP
Supplier of the Year: Deana HeinischPlanner of the Year: Cheryl Oswald, CMP
Meeting Industry Advocate: Reggie Driscoll, CMP
Team of the Year: 2017-April Team
Rising Star: Jason Kauffeld
Kristin Bjurstrom Krueger Student Scholarship:
Ann Breitenbach
The Founders Grant: Carmen Smalley, CMP & JoEllen Graber
I hope everyone had a great night at our Awards Gala andkick off education meeting of the new year!
When this issue hits your desk, we will have already held ourOctober event in Fond Du Lac. I hope that everyone enjoyed
our speaker, Michele Wierzgac, as well as the pre-and post
FAM tours that were offered during this event. Thank you to
the Fond Du Lac CVB for offering these complimentary tours,
to WISCO Hotel Group for hosting us and the October teamfor putting together a great agenda and event for us!

6|

November/December

Claudia Cabrera
President, MPI-WI Chapter

Our next event is the joint MPI GLES Conference inIndianapolis on November 12-14. It’s going to be a fantastic
event with great speakers and lots of valuable networking
opportunities. This will be my second time attending a GLES
conference and -- from my personal experience -- there isnothing better than networking with other MPI chapters'
members. This is a terrific opportunity to learn more about
evolving practices and meet new people in our industry.
Whether you are a planner or supplier, you should reallyconsider going to this event. There are also some greatsponsorship opportunities during GLES to showcase yourproducts and services. Please visit our website www.mpiwi.
org for more information. I hope to see you all there!
I want to leave by saying Happy Holidays to all of you!
Thanksgiving is right around the corner and before we know
it Christmas will be here. Along with lots of great food, theseholidays are a time for gifts. So, mark your calendars for ourBidding For Good online silent auction from November 17th
- December 4th and plan on bidding on many fantastic items.
Use these as gifts for yourself or for your loved ones just intime for the Holidays! Please refer to the Bidding For Good
article in this issue for more information!
As always, I want to thank everyone for being part of MPI-WI
and this great organization. I am honored to serve you andbe your new leader. If there is anything that I can assist you
with, please do not hesitate to contact me anytime!

MPI Agenda																

				

BOARD MEMBER PROFILEMaria Peot, CMP
Place of business: First Business
Where do you currently live? 		
New Berlin, WI
How long in the meeting/event
industry? Over 10 years
Tell us 2-3 things you are responsible
for on the board: Lead thecommunications teams and oversee
the Chapter’s social media platforms,
community outreach activities,
AGENDA magazine, and website.
What have you learned most frombeing on the board? Being on the board
has taught me how to work with lots ofdifferent people, understand different
work styles, and manage many projects
throughout a year long period.

What is the best part of being on theboard? Being on the board allows me tovoice my opinions on chapter operations
and provide expertise in the areas that I
have experience in from my job.
What is the best advice you can give
to someone who is thinking about
getting more involved in MPI? MPI
is a safe place to try things you’re notbrave enough to do anywhere else. I
take MPI events as an opportunity topractice public speaking, because I am
TERRIFIED of it, and I know if I messup, I’ll receive encouragement andsupport from fellow members. Use
MPI volunteer opportunities as your“practice” to get better at the things
you feel are not your strengths.

Favorite hobbies or pastimes?
Spending time outside, running withmy pup, hanging out with my niece
and nephew, biking, traveling, boating,watching sports (football, baseball,college basketball), skiing, cooking,drinking wine, reading, podcasting,and pretty much anything that allows
me to avoid cleaning. (ha!)

Janesville
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MPI Agenda

November/December 2017|7

Indy Welcomes theGreat Lakes Education Summit
By: Danielle Ziegler, CMP, CVT

The 4th Annual Great Lakes Education Summit is in
Indianapolis this month! Hosted by MPI Chapters inIndiana, Michigan & Wisconsin, the summit offers avariety of educational programs along with fun-filled
networking opportunities for all attendees. With thecollaboration between the three dedicated chapters, it
is one conference you do not want to miss. Visit www.
mpigreatlakes.org for the most up to date information.

AGENDA
Sunday, November 12, 2017
Time (EST)Event

2:00pm - 6:00pm

Registration

3:00pm - 4:00pm

Chapter Leaders Session

4:00pm - 5:00pm

Chapter Leaders & Emerging Leaders Forum

6:00pm - 8:00pm

Welcome Reception

Speaker / Sponsor

Sponsored by Sheraton Indianapolis City
Centre Hotel

Monday, November 13, 2017
Time (EST)Event

7:00am - 4:00pm

Exhibit Hours/Silent Auction

8:00am - 9:00am

Breakfast

9:00am - 9:15am

Welcome Remarks

9:15am - 10:30am

Opening Keynote: Conference Connexity

10:30am - 11:00am

Break & Exhibits Open

Speaker / Sponsor
Sponsored by Hamilton County Tourism
Sarah Michel

Breakout: Sales for Event Professionals - How

Mitch Taylor

Being 3rd Will Make You #1

Sponsored by Travel Alberta

11:00am - 12:00pm

Breakout: Surviving Clientzilla!

Breeda Miller

12:00pm - 2:00pm

Lunch Keynote: Hot Technologies 2018

2:15pm - 3:15pm

Breakout: Developing Radical Hospitality

11:00am - 12:00pm

2:15pm - 3:15pm

Breakout: In Case of Emergency: How Your
Mobile Device Can Save a Life

3:15pm - 3:45pm

Break/Exhibits Open

3:45pmHotel Tours

3:45pm - 5:00pm

Free Time

5:00pm - 6:30pm

Punch Bowl Social

James Spellos
Sponsored by Meetings Michigan
Sarah Michel
James Spellos
Sponsored by Louisville CVB

Sponsored by Visit Indy

Evening on own
8|November/December

MPI Agenda																

				

Tuesday, November 14, 2017
Time (EST)
7:00am - 1:00pm
8:00am - 10:00am

Event

Speaker / Sponsor

Exhibit Hours/Silent Auction (Closing at 10:30am)
Breakfast/Keynote: Meeting Your ClientsFranceen Friefeld

Healthy Dining Demands with Confidence

Sponsored by Visit Hendricks County

10:00am - 10:30am

Break /Exhibits Open Silent Auction

10:30am - 11:30am

Breakout: Interactive Engagement Formula

10:30am - 11:30am

Breakout: Successful Fundraising Events on a
Shoestring Budget
Lunch Keynote/Closing Announcements: Change

11:30am - 1:30pm

is a Funny Thing - Navigating the Meetings
Industry Through Times of Transition

Mitch Taylor
Breeda Miller
Tim O’Shea
Sponsored by Destination Reps

THANK YOU to our Strategic Partners…this event would not be successful without you!
We still have a variety of partnership opportunities available. Make sure to visit our website (www.mpigreatlakes.org) or
contact Danielle Ziegler (ziegler@vistimadison.com) for more information.
NEW this year!
GO Scavenger Hunts App – this year, we are partnering with GO Scavenger Hunts on an interactive app with challenges
and trivia questions to increase engagement between attendees, exhibitors, and partners. Keep an eye out for more
information on how to participate as prizes will be given to the top hunters!
A Night in the City @ Punch Bowl Social – Join Visit Indy for an evening of food, fun, and friendly competition on
Monday night Just a short walk from the Sheraton Indy, Punch Bowl Social Indianapolis is the bowling alley, karaoke,
event space trio. You can expect to have a great time while enjoying creative bites and custom cocktails. Take your pickof billiards, bowling, ping pong, corn hole, washers, karaoke and more!
We hope to see everyone in Indianapolis this month! If you can’t make it this year, stay tuned for the 2018 GLES dates
and location as Wisconsin will be hosting next year’s GLES!

Franceen Friefeld

Breeda Miller

Tim O-Shea

Sarah Michel

MPI Agenda

Mitch Taylor

November/December 2017

James Spellos|

9FOOD FOR THOUGHT:

Executive Chef
Justin Winkler
The Westin Milwaukee / Stella Van Buren

Justin began his culinary career as a prep cook at
the Pittsburgh Marriott North until 2008, when
he transferred to the Renaissance Indianapolis in
Carmel, IN. His skills learned during the opening of
the Renaissance Indianapolis and its restaurant, Grille
39 helped drive his decision to move to New York andstudy at the Culinary Institute of America.
After graduating from the Culinary Institute, he was
hired at the Spartanburg Marriott in South Carolina,
where he trained, led and mentored cooks. In 2013,
Justin obtained his first executive chef role at theSavannah Hilton Desoto in Savannah, GA and in thefirst year, earned the property an award for mostimproved Food & Beverage. From there he moved
on to the Dallas Fort Worth Airport Marriott Southand most recently, he served as the executive chef
at the Clearwater Beach Marriott Suites on Sand Key
in Florida for a multi-outlet operation. Justin’s nearlyten years of culinary experience, and his passion, has
led him to his new role as the executive chef of Stella
Van Buren.

10|

November/December

P E C A N P R A LIN E F R E N CH TOAST
1

Whole Butter (softened)

2 ea

Loaves-White Pullman Bread 					

(1" slice, crust removed)

230 grams

Granulated Sugar

740 grams

Whole Milk

460 grams

Heavy Cream

900 grams

Whole Eggs (pasteurized)

8 grams

Vanilla Bean Paste

4 grams

Cinnamon (ground)2 grams

Nutmeg (ground)

4 grams

Kosher Salt

450 grams

Pecans (toasted, rough chopped)

390 grams

Dark Brown Sugar

340 grams

Whole Butter (softened)

90 grams

Maple Syrup

2 grams

Cinnamon (ground)

1 gramNutmeg (ground)

MPI Agenda																

				

FRENCH TOAST CUSTARD:

1. Evenly butter 2" pan, set aside.
2. Place milk, cream, eggs, vanilla, cinnamon, nutmeg
3.
4.
5.
6.
7.

& salt in a mixing bowl, whisk until thoroughly
combined.
Place one loaf of bread on bottom of pan, you may
need to cut to fill gaps.
Pour 1/3 of egg mixture evenly over first layer of bread.
Place remaining bread over rirst layer of bread, makesure to fill all gaps.
Pour remaining egg mixture evenly over top of bread.
Wrap pan llghtly & refrigerate for 1 hour.

Meet inWisconsin!

search these properties & more at WisconsinLodging.org

APPLETON
Radisson Paper Valley Hotel
333 W. College Avenue, Appleton, WI
920/733-8000 | radissonpapervalley.com
Meeting rooms: 26; Sleeping rooms: 388; F&B: Yes
We’re building something more... Fox Cities Exhibition
Center connected to our existing 38,000 sq. ft. of
flexible function space. www.fcexhibitioncenter.com
BELOIT

Ironworks Hotel
500 Pleasant Street, Beloit, WI
608/362-5500 | ironworkshotel.com
Meeting rooms: 4; Sleeping rooms: 54; F&B: Yes
Overlooking the Rock River in downtown Beloit, we
can accommodate up to 200 guests. On-sitecatering by Merrill & Houston’s Steak Joint.

PRALINE TOPPING:

1. Place pecans, dark brown sugar, butter, maple syrup,cinnamon & nutmeg in a mixing bowl, mix until
thoroughly combined.

BAKING INSTRUCTIONS:DELAFIELD
The Delafield Hotel
415 Genesee Street, Delafield, WI
262/646-1600 | thedelafieldhotel.com
Meeting rooms: 3; Sleeping rooms: 38; F&B: Yes
Newly-remodeled Delafield Hotel is a four-diamondboutique hotel featuring meeting space for 2 to 250
attendees with on-site catering from I.d. resaurant.
DOOR COUNTY
Landmark Resort
4929 Landmark Drive, Egg Harbor, WI
920/868-3205 | thelandmarkresort.com
Meeting rooms: 10; Sleeping rooms: 260; F&B: Yes
Simplify your meeting planning.
Beautiful Door County venue with eight of ten
meeting rooms featuring a water view. All suites.

1. Spread evenly pecan praline over French toast
2. Cover pan with aluminum foil, bake In 350° oven for 30
minutes.

3. Remove foil & bake an additional 30 minutes, or until
French toast is puffed and golden.

4. Cool at room temperature.
5. Label, date & refrigerate until further use.

EAU CLAIRE
Metropolis Resort & Conference Center
5150 Fairview Drive, Eau Claire, WI
715/852-6000 | conferences.metropolisresort.com
Meeting rooms: 10; Sleeping rooms: 107; F&B: Yes
Located just off Interstate 94. Groups up to 300 & 9200 sq. ft.
meeting space. We host every event you can imaginemeetings, conferences, holiday parties, family trips & more!
PEWAUKEE
Country Springs Hotel, Water Park &Conference Center
2810 Golf Road, Pewaukee, WI
262/547-0201 | countryspringshotel.com
Meeting rooms: 20; Sleeping rooms: 187; F&B: Yes
40,000 sq. ft. meeting and banquet space,
45,000 sq. ft. indoor water park.
SHEBOYGANBlue Harbor Resort & Spa
725 Blue Harbor Drive, Sheboygan, WI
920/452-2900 | BlueHarborResort.com
Meeting rooms: 10; Sleeping rooms: 180; F&B: Yes
Blue Harbor on Lake Michigan offers scenic meetings
spaces for groups of 10 to 1000. Just one houraway from Milwaukee and Green Bay.

MPI Agenda

November/December 2017|11

MPI-WI Chapter 2017 Awards Gala
By: Cindy Foley, CMP & Cinda Vingers, CMP

Evening in Paris
MPI-Wisconsin Chapter Gala

On September 21, 2017, our Chapter came together tocelebrate our members and their accomplishments thispast year. Our great team executed a spectacular eventand following is how the planning evolved.
Developing the ThemeHigh on MPI WI Chapter President Claudia Cabrera’s
wish-list of places to visit - The Evening in Paris theme forthis year’s Gala was born.
Putting the Team Together
Through the expertise of our talented team, the detailed
components of the event were executed flawlessly.

12|

November/December

MPI Agenda																

				Naomi Tucker, CMP did a phenomenal job pulling together
a subcommittee focused on acquiring new and diverse items
for our silent and live auction. Her team included Deanna
Heinisch; Casey Neverman and Wade Derby. To up the ante,
this year the Past Presidents issued a challenge to the current
Board of Directors, motivating each group to secure the most
donations achieving the highest value. The Past Presidents
won the challenge and bragging rights, securing items valued
at over $6,000. Naomi’s team garnered $6,855.00 in total
revenue for the Chapter through all of the auctions.
Julie Peterman, CMP offered support through every aspect ofthe planning and production. Without the generous supportof Julie and the Middleton Tourism Commission, we could nothave delivered an event at the same high levels.

Michael Wall and his team at Majic Productions executeda high end, show stopping production, complete withlighting, special effects and audio perfection.
Claudia Cabrera, Tracey Bockhop, CMP and Jane Kinchloe
provided guidance as our Board Liaisons.
Judy Keller served as speaker liaison for our exceptional
educational session.
Tom Graybill, with his enormous background andexperience, assisted on all levels.
Jodi Goldbeck, CMP lead our student volunteers. Theirvalued assistance gave them an opportunity to gain highly
beneficial hands on experience.

Cinda Vingers, CMP spearheaded all of our marketing
efforts. These included the highly creative branddevelopment for the event, marketing imagery andlayout for ads, website, and collateral design.
Steve Lorenz, CMP did an excellent job with all of
the intricate details of managing our script, including
everything from securing a trio of entertaining emcees
and awards presenters, to the incorporation andmodification of numerous entries, as well as the final
delivery and presentation.
John Hosek of Surroundings Events and Floral createdmagical illusions through his creativity and design
throughout the reception and gala rooms.
Catherine Davis, Director of Event Sales at the Marriott,perfectly directed the execution of the event.

MPI Agenda

November/December 2017|13

Events of the Evening
The Reception and Silent Auction room was themed
reminiscent of the Tuileries in Paris. Parisian music wasprovided by John Chimes on the keys. Caricature artists andmimes completed the theatrical set. Members walked thered carpet from the reception to the Gala.
The Gala room came alive with huge lit backdrops of theEiffel Tower, The Seine and Cafes in Paris, in addition tobeautiful graphics on the video wall screen.

Steve Lorenz, CMP, David Helgeson, CMP and Brandon
Smith, our three emcees, led us through a memorable
awards ceremony, the highlights of which included
insightful remarks by Immediate Past President Jennifer
Mell, CMP, President Claudia Cabrera and Alison Huber,
CMP in recognition of Hall of Fame Awardee Carmen
Smalley, CMP.

The Madison Marriott West provided members with a
traditional five course French dinner and accompanying
wine pairings for each course.
Sigurd Molland and his team of sidekicks once again
delivered a highly successful live auction, raising $2,600 for
the Chapter.
This year, our Chapter was honored to donate 10% of theproceeds from our Gala auctions, to Gilda’s Club Madison.
Opening the Awards Ceremony, members enjoyed aninterpretive French dance performance by Magnum Opus.

Following Magnum Opus dancers to our Afterglow, we
wrapped up the evening celebrating 40 Years of MPI WI
Chapter in Disco Style, with music provided by Celebrations
Entertainment.

On behalf of this year’s Gala Team,
congratulations to all of thewell deserving award winners!

14|

November/December

MPI Agenda																

				Donations to our Chapter Auctions andGilda’s Club of Madison:2017 Major Sponsors:
Madison Marriott West
Majic Productions
Middleton Tourism Commission
Celebrations Entertainment

Adrian b.fix Salon

Hope Well Healing Center

Allient Energy Center

Hotel Julien DubuqueAmbassador Hotel Milwaukee

HotelRED

Anderstad Family

Hyatt Regency Green Bay

Associated Luxury Hotels International

Hyatt Regency Minneapolis

Dairyland Power Cooperative

Atrium Hospitality

Ideal Self Today

Surroundings Events and Floral

Axiz Group

Isaac

Bergstrom Mahler Museum

Janet Sperstad, CMP

Grand Geneva

Best Western Premier Waterfront Hotel

Kimpton Journeyman HotelStudio Gear

and Convention Center

Levy Restaurants

Biblinger's Supper Club

Madison Marriott West Hotel

Caesars Entertainment

Marriott Chicago at Medical District/UIC

Central Standard Craft Distillery

Meet Chicago Northwest

Choose Chicago

Meet Meetings

Chula Vista Resort

Metropolis Resort & Conference Ctr

CMI Audio-Visual Communications

Middleton Dress Company

ComedySportz

Milwaukee Brewers

Country Springs Hotel

Milwaukee Marriott West

Courtyard by Marriott-LaCrosse

Minnesota Twins

Dairyland Power Cooperative

Minocqua Area Chamber of Commerce

Destination Kohler

Optimal Health Center

Eaglewood Resort & Spa

Oshkosh CVB

Fairfield Inn & Suites by Marriott

Piggy's Restaurant

La Crosse Downtown

Radisson Paper Valley HotelFindorff

Road America

Fire Opal Yoga

Rosen Plaza HotelFond du Lac Area CVB

Silent Triumphs

Fox Valley Technical College &Starbucks Madison

Chef Jeff Igel

Tamara Jesswein, CMP

Fox World Travel

Thal Acres Golf Course

Glitter to Gore

The Madison Concource Hotel &Graber Family

Governor's ClubGreat Wolf Lodge - WI Dells

The Magic Touch

Greater Madison CVB

The Osthoff Resort

Green Lake Conference Ctr

The Plaza Hotel

Hampton Inn-Eagan

Timber Rattlers

Hampton Inn & Suites - La Crosse

TSMGI

Hampton Inn & Suites - Milwaukee

Visit Anaheim

Downtown

Visit Milwaukee

Hampton Inn Brookfield

Visit Seattle

Harley Davidson Museum

Wigwam Arizona

Heartwood Conference Ctr

Wilderness Resort

Heidel House Resort & Spa

Wildwood Lodge

Hilton Garden Inn Milwaukee Airport

WInes for Humanity

Holiday Inn Express-Onalaska

WISCO Hotel Group

Holiday Inn Pewaukee

Wisconsin Dells VCB

Home2 Suites by Hilton
MPI Agenda

November/December 2017|15

January Community OutreachPartner – The Road Home
Originally The Road Home Dane County was established
as an overflow shelter for families who could not be
served by the existing shelters. Now 18 years later
this organization offers a variety of programs with afocus on providing opportunities for homeless children
and their families to achieve affordable housing. Eachyear The Road Home makes a positive impact on 150
homeless families with children in Dane County.

Wish List• Diapers (particularly sizes 4-6) and baby wipes• Cleaning supplies• Laundry detergent and bleach• Paper towels and toilet paper• Dish detergent• Feminine hygiene products• Hair care products designed for African••
Cinda Vingers, CMP, on behalf of the Gala Team, wants toextend thanks to Cindy Foley, CMP, Chair of the Gala Teamand the Madison Marriott West for truly making our gala “An
Evening in Paris!”

16|

November/December

American hair
Deodorant
Lotion and shampoo

For more information please contact us
at 608-294-7998
THE ROAD HOME DANE COUNTY
128 E. Olin Avenue, Suite 202 Madison, WI 53713
608-294-7998 • www.trhome.org
Like us on Facebook

MPI Agenda																

				January Chapter
Event Preview
By: Tracey Bockhop, CMP

Join us on Thursday, January 11 , 2018 at The
Edgewater hotel in Madison! This will be the firsttime we will be holding a meeting at The Edgewater
since their major renovation has taken place.
th

We are very excited to have Bree Brostko coming
to speak to us about “Infusing a Sense of Place toCreate Greater Meeting Value.” Bree will present
information and ideas targeted to meeting andevent planners charged with creating a localized
experience for attendees. She'll also share bestpractices for those hospitality professionals looking
to differentiate their property to attract groupbusiness.
Looking forward to seeing everyone after theHoliday Season!

Session Title:

INFUSING A SENSE OF PLACE TO
CREATE GREATER MEETING VALUE
Target Audience
Meeting and event planners charged with creating a localized
experience for attendees along with those hospitality professionals
looking to differentiate their property to attract group business.
CE Credits
Yes! This seminar has been previously approved for Events Industry
Council (formerly CIC) credit -- CMP Domain G: Meeting or Event
Design.
Session Length
60 minutes. Can be scalable to 45 minutes.
For groups that prefer an interactive format, the presentation canalso be tailored into a workshop style.
Description
Another meeting in another city in another ballroom. Industry
research shows that today's meeting attendees want not only
great learning and networking, but also to experience a sense ofplace. Attendees expect events to incorporate the locale and theywant to depart feeling that they not only connected with business
partners, but that they truly experienced the destination. "Out"are windowless conference rooms and standard F&B; "In" areinnovative spaces that cultivate expression while providing a senseof place, and partnerships with local food and beverage outlets.
This session will explore creative and cost effective ways to imparta sense of place through local partnerships, food & beverage
programs, innovative services, and venue selection. This seminar
will also discuss how hotels and event venues can leverage locationand sense of place as the ultimate group business differentiator.

Bree Brostko

Speaker
Bree Brostko has spent a decade in the hospitality industry.
She started her career as a convention planner. However, shequickly realized that her love of sleep would prevent her fromreally succeeding as a professional planner. She now works
with boutique hotels and resorts around the United States
helping them market the independent experiece to groups,
and introducing planners to the value of local. She wasrecently named one of HSMAIs Top 25 Extraordinary Minds in
Hospitality Sales, Marketing, and Revenue Optimization -- atidbit that she's been trying to work into every conversation
she's had since.

Educational Objectives• Understand the psychology of meeting participants and how
infusing a sense of place is so critical within the meeting
industry.
• Learn how to achieve your meeting's business objectives
through strategic planning and key collaborators.
• Discover how to strengthen your events through local
partnerships, food & beverage programs, and innovative
services — whether you are at a large chain hotel, or a small
boutique property.

MPI Agenda

November/December 2017|17

FOOD FOR THOUGHT:

Executive Chef
Juan Martinez
The Edgewater, Madison

JUAN MARTINEZ serves as Executive Chef at The Edgewater, ahistoric hotel in downtown Madison, WI. Martinez, a graduate of
the Culinary Institute of America, oversees all culinary operations
at the urban resort on the shores of beautiful Lake Mendota.
Originally from East Lansing, Michigan, Martinez has honed
his culinary skills at some of the country’s premier hotels andrestaurants, including Four Seasons Hotel Boston, The Little Nell,
The Greenbrier, and Tapawingo Restaurant in Northern Michigan.
Included in his purview at The Edgewater are four different
restaurants: The Statehouse, the resort’s flagship eatery offering
incredible lake views and Modern Midwestern cuisine; Augie’s
Tavern: a comfortable atmosphere with signature cocktails, craft
beer, a curated menu of snacks and a popular Oyster Happy Hour;
The Boathouse: a lakefront hot-spot serving authentic Wisconsin
favorites like a Chicken BLT on Stella’s Spicy Cheese Bread or peeland eat shrimp to-go and The Icehouse: a casual and lively food halloffering upscale grab-and-go pizza and ice cream.
Executive Chef Martinez and his creative culinary team offer
recognizable, approachable cuisine using unique ingredientsand innovative cooking techniques, all while showcasing local
and regional purveyors. Martinez sources Wisconsin cheesefrom nearby master cheesemakers, fish, poultry and beef fromindependent local farms and seasonal produce from Madison’s
world-class Farmer’s Market.

EDGEWATER QUINOA SALAD
1 cup
1 cup
8 cups
½ tsp
¼ tsp
2 oz
2 ea
2 oz
4 oz
2 oz
1 oz
2 ea
2 oz
a/n
2 oz
2 oz
1.
2.
3.
4.
5.
6.
7.
8.

18

|

November/December

red quinoa
white quinoa
vegetable stock
salt
curry powder
small diced carrot, onion, celery
fresh bay leaf
marcona almonds
dried cherries
fresh italian parsley leaves
fresh mint leaves
lemons, juiced
extra virgin olive oil
sea salt, fresh ground black pepper
shaved manchego cheese
baby arugula

In a pot, cook diced vegetables. Season with currypowder.
Combine both quinoas and add to vegetables.
Add vegetable stock. Bring to a simmer.
Season with salt and pepper.
When grains are fully cooked, spread on tray, cool in
refrigerator.
Remove bay leaves from quinoa.
In a bowl, combine remaining ingredients by hand.
Adjust seasoning as needed.

MPI Agenda																				

MPI Agenda

November/December 2017|19

MPI WISCONSIN MEMBERSHIP
New Members
A special welcome to all of the Students who
have joined MPI Wisconsin!

KELLY KAEPPLINGER, CMM
Overture Centerkkaepplinger@overture.org

LORI ALLMANEAA Aviation Museum
lallman@eaa.org

CAROLINA HENAOHy Cite Enterprises, LLC
chenao@hycite.com

KEDALL BOCHER
Bethesda Lutheran
Communities
kendall.bocher@mailblc.org

JAYME PAQUETTEHy Cite Enterprises, LLC
jpaquett@hycite.com

Morgan Davis
Anna Albert
Katherine Baker
Jani Blaine
Auguste Bren
Cora Cabezas
Lindsey Conklin
Jilene Fisch
Kristina Flores

Megan Ginder
Shelby Goodwin
Joseph Grady
Dustin Klinzing
Octavia Lewis
Ruth Lohoungue
Shane May
Max Mcdonald
Emily Niesen

Jennifer Rantanen-Davis
Jeanine Reed
Nichole Rosa-Robinson
Kimberly Schwaar
Nicole Van Zeeland
Madeleine Wasek
Rachel Williams
Kristina Flores
Shane May

Anniversaries
5 YEARS

15 YEARSMICHELLE EGGERT, CMP
ConferenceDirect
Director of Global Accounts

TRACI SAMALIS
Marcus Hotels & Resorts
Senior Account Executive

10 YEARSDONNA SMITH
Heidel House Resort &Conference Center
Sales Manager

ROCHELLE RUPNICK, CMP, CMM
Milwaukee Area Technical College
Instructor, Meeting and Event Management

MARGARET STAUFFACHER
Holiday Inn at
The American Center
Director of SalesSUSAN IHLAND
Holiday Inn Manitowoc
Director of Sales

MARY SHAW
Radisson Hotel &Conference Center
Green Bay
Corporate Sales Manager

1 YEARSUZANNE BRICKSON		
Student

HOLLY WILLIAMSPMI Entertainment Group
Director, Expo & Event
Production
ERIN MARQUEZ
Radisson Paper Valley Hotel
Sales Manager
MARY ANNEN
Agricultural & Applied
Economics Association(AAEA)
Senior Meetings Manager
KRIS TEMBO
Fairfield Inn & Suites by
Marriott
Milwaukee Downtown
Director of Sales
ASHLEY CONNELL
Husch Blackwell

20|

ALLISON TILQUEWPS Health Solutions
Event Specialist Intern
MELISSA FALENDYSZ
National Association of Tax
Professionals (NATP)
Meeting & Event Planner
DEB BALDERAS
Badger Meter
Events Manager
LESLIE ROTTERHyatt Regency
Event Planning Manager
MICHAEL WALL
Majic Productions
Sales Representative

November/December

KRISTI SANDERSLove Thy Neighbor Foundation
Foundation Director/Tour Director
MICHAEL CARAVELLO, CCTE
American Family Insurance
Travel/Meetings Manager
KELLY CONLEY
Radisson Hotel & ConferenceCenter Kenosha
Director of Sales
LINDA GARVEY
Radisson Paper Valley Hotel
Director of Sales

MICHAEL MAHAN
Radisson Hotel Milwaukee NW(Menomonee Falls)
Director of SalesTERRI PINTER
Radisson Hotel La Crosse
Director of Sales
TINA JACOBSON, CMPThe Edgewater Hotel, LLC
ROBERTA EICHELBERG
Fox Hills Resort
Director of Sales & Marketing

ELIZABETH KAISERRadisson Hotel Madison
Director of Catering

HANNA KLECKA
Forte Research Systems
Community & Customer
Success Coordinator

MICHELLE KREITZER
Radisson Hotel Milwaukee West
Director of Sales

ANN FEISTUW Extension
University Conference Coordinator

MPI Agenda																

		

		

14572_Kalahari_2017 Group Sales_MPI_Wisconsin_September 2017
Trim: 7.5" W x 9.5" H • Bleed: .125"

g
in
w
o
r
g
d
n
a
f
o
—
o
r
e
all under on
In September 2019, we will open our meeting and convention expansion,featuring 234,000 total square feet and 45 meeting rooms — an increaseof 125,000 square feet, including a 56,000-square-foot ballroom. All this,plus: first-class service, teams with over 400 years of combined experience,customizable meeting spaces, free Wi-Fi, 756 guest rooms and premium
dining — all under one roof. Not to mention, being just under two hours
away from major cities, we offer a short commute but enough separation
for guests to completely focus on your beyond-expectations convention
experience. Welcome to Kalahari.

WISCONSIN DELLS, WI©2017 Kalahari Development LLC

KalahariMeetings.com

Call 855-411-4605 to learn more

14572_Kalahari_MPI_Wisconsin_7.5x9.5_September_2017_2.indd 1

9/29/17 3:25 PM

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Stepping Up Your Volunteer GameCALLING ALL LEADERS!
By: Jennifer Mell, CMP
The nominations process for the 2018-2019 MPI-Wisconsin
Board of Directors is about to begin and we want YOU
to join us! If you’re already a volunteer with the chapter,consider upping your “game” and apply to become amember of the Board of Directors. Joining the board gives
you the opportunity to:-

For those not sure what opportunities are available within the
Board, below is the entire list of Board positions. Please keep
in mind that some current Board members will continue on the
Board next year so not necessarily every position will be open.
Director – Publications & Community OutreachDirector – Website, Social Media & Public Relations
Director – Monthly Programs
Director – Special Education Projects
Director – Strategic Alliances, Sponsorships & Fundraising
Director – Special Events
Director – Awards and Scholarships, Recruitment
Director – Member Care
Vice President – Communications
Vice President – Education
Vice President – Finance
Vice President – Membership
President-Elect

Make decisions that shape the future of the chapter
Hone leadership skills by working with your teams ofvolunteers
Learn new skills (technology, budgeting, strategicplanning, sponsorships programs, etc)
Connect with other industry leaders through MPI
Global events (Chapter Business Summit, etc)
Give back to MPI in an even larger role
Last, but not least, have FUN!

The call for nominations will open on Monday, November
13th and will stay open until Friday, December 8th. Selfnominations are encouraged! For any members interested
in learning more about Board Service, I will be hosting
a conference call on Friday, December 1st. I encourage
ANYONE interested in Board service to join the December
1st call. More details on the call will be sent via email once
the nominations process opens.

And these positions are already determined:
Chapter President – Tamara Jesswein, CMP
Immediate Past President – Claudia Cabrera
Position descriptions and more details will be provided via email
once the nominations process opens.
Get started now by doing a little soul searching to determine
your interest, talk with your employer about the opportunityand discuss it with your loved ones as it IS a commitment…
albeit a fun and rewarding one.
If you have a question that just can’t wait to be answered on
the December 1st conference call, or you want to discuss yourspecific situation in private, please feel free to reach out to me
at jmell@tlcorporate.com.
I look forward to seeing lots of nominations forms coming inand look forward to speaking with all of you!
JENNIFER MELL, CMP
Immediate Past President, MPI-Wisconsin
Project Manager – Meetings
jmell@tlcorporate.com

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November/December

MPI Agenda																

				

© Cassius J. Callender

ALLOW US TO WOW YOU INMADISON, WISCONSIN
There’s a reason why Madison was ranked one of the Top Ten Happiest Cities in the World by National Geographic: an amazing
experience always awaits! Our vibrant city, situated between two sparkling lakes, is home to environmentally friendly facilities,
award-winning amenities and a college-town culture beyond compare. Discover why our destination was made for meeting
planners who want to create experiences that attendees will talk about again and again!

© Alliant Energy Center

FANTASTIC FACILITIES
Getting here is easy since four airlines fly direct into Dane County Regional
Airport from 13 U.S. cities. Once you arrive, the drive to our downtown and major
convention facilities is a mere ten minutes, allowing more on-the-ground timefor your group. Our stunning Frank Lloyd Wright-designed Monona Terrace®
is located on the sparkling shores of Lake Monona and offers 250,000 square
feet of meeting space. This facility recently earned LEED Gold Certification for
their sustainability efforts, including a water usage level 46% below the LEED
benchmark! A short distance away you’ll find a multi-venue complex known as the
Alliant Energy Center campus, featuring two state-of-the-art pavilions perfectfor livestock and equine events, as well as special interest groups. We even offer
experiences at unique venues, ranging from private dining rooms to rooftop
restaurants to outdoor garden gatherings.

© TNT Creative Studios

ACCOMMODATIONS & AMENITIESOur capital city boasts more than 9,000 rooms in properties ranging from stylishboutiques to locally-owned inns to luxury hotels located lakeside. Our walkablecity makes it easy to explore everything we’re known for; the capitol building, anationally known farmers’ market, shopping our State Street pedestrian mall andmore! While you’re here, you’ll never need to worry about going hungry since
our grower-focused culture means we boast an astounding array of restaurants,
breweries, wineries and distilleries to try. Come early or stay late to enjoy every
made-in-Madison experience!
CONTACT US
Our Going>Beyond>Visit philosophy will follow you throughout your engagementwith our teams, from sales and services to welcome programs and more. To submit
an RFP or learn more about booking your next meeting in Madison, contact
Danielle Ziegler, CMP, CVT at ziegler@visitmadison.com.

MPI Agenda

November/December 2017|23

Bidding for Good…
Shop for a Cause!
By: Jane Kincheloe

A special congratulations to Carmen Smalley and Alison
Huber for being selected by the Membership Advisory
Council and Facilitator Program Selection Committee of
MPI Global to be trained as an MPI Chapter Facilitator!

It’s almost time for Bidding for Good andwe need your help in supporting MPI!
Bidding for Good is a website that helps raise money andreaches thousands of supporters.

They have over 450,000 bidders and have raised over$293 million dollars for organizations such as ours.

Congratulations on achieving the Top Performing Chapter
Award! All of us here at MPI-Global appreciate thecommitment and passion you bring to our members
everyday through your service and this award is areflection of your hard work.

The mission of MPI-WI is to “Connect industry professionals
together to learn best practices, build relationships, andenhance business opportunities.” With everyone’s help we
can continue to promote the success of MPI-WI and makesure we all get the most out of our membership!
It is easy to bid! Simply visit www.biddingforgood.com
November 17th through December 4th and enter Meeting
Professionals International Wisconsin and you will be directed
to our auction items (items will be delivered just in time forthe holidays)! Don’t forget to share the site with your family
and friends too!

FEBRUARYEDUCATION EVENTPREVIEW

Thank you for your continued support of MPI-WI and don’t
forget to mark your calendars for November 17 throughDecember 4, 2017!

WHEN: Thur, Feb 15, 2018

Promotion
Opportunities

WHERE: The Westin Milwaukee
WHY: To hear from our dynamic Speaker Christy
Lamagna, CMP, CMM, CTSM on “Get Strategic or
Get Left Behind”
RSVP: Online at mpiwi.org

Are you looking for a great opportunity to promote yourvenue or business?
Christy Lamagna,
CMP, CMM, CTSM
ENTREPRENEUR
Christy is the Founder andChief Strategist of Stategic
Meetings & Events

24|

By: Liz Unruh, Wisconsin Center District

November/December

Make sure to view the MPI-WI prospectus (under “Sponsorship& Advertising” on our website) for available advertising
options. If you don’t see something that fits your needs, weare more than happy to customize a package. I’m also happyto speak with you about different sponsorship opportunities
throughout the year at each of our events.
For additional information contact Liz Unruh at (414) 908-6079
or eunruh@wcd.org.

MPI Agenda																

				

Make Your Own History.

Fundraising galas, weddings, corporate luncheons and dinners. Unique event space for any
occasion, large or small. The Lambeau Field Events Team will help make it legendary.

BOOK YOUR LEGENDARY EVENT AT LAMBEAU FIELD TODAY.
Call 920.569.7515 or visit packers.com for more information.

MPI Agenda

November/December 2017|25

Adding Stars to your StageBy: Tom Graybill

SO YOU WANT TO PUT ON A SHOW!
Booking an entertainment act or top keynote speaker can
provide your audience with an amazing experience that could
be the highlight of your event. Ron Blackmore of NextLevel
Productions & Talent and Nancy Vogl of Nancy Vogl Speakers
Bureau share some tips on how to maximize your experienceand make it easy to add some star power to your meeting.
KNOW YOUR AUDIENCE
What speaker or act is the right fit for you? Nancy suggests
thinking about what results you want to achieve, and being
clear on the message you desire for your audience and yourorganization. Do you have a big issue in your industry thatneeds to be addressed? Or, do you need a “big name” todraw attendees? Determine your goals and then find the rightpresenter to help accomplish these goals.
The same applies to entertainment. Your taste in music may
not be the best bet to engage your audience. Again, think ofwhat you are trying to achieve. Does your audience want tosing along with the band, or sit in awe of a dazzling acrobatic
act? The logistics of your venue may also drive what works
and what won’t.
BEFORE YOU BOOK
Both Ron and Nancy suggest previewing speakers orentertainers in advance of any decision. Often this means
checking out videos or websites to see the acts in action. Don’t
rely on booking a band “by name,” as they may be past theirprime. Nancy strongly urges that you insist on a conversation
with a keynote candidate before making a decision.

accommodations, ground transportation, etc. Ron advises you
to check the contract to see what the talent will require andexpect. Making sure that these components are locked down
will help the talent feel confident that all of their other needs
will be taken care of at your event.
UNDERSTAND THE RIDEREntertainers and speakers will generally have a “rider” thatlists their technical needs (sound, lighting, video, backline,
staging, labor) and commonly also includes hospitality
requirements for their dressing room/green room, catering,and meals. (Green M&Ms, anyone?)Ron reveals that most entertainment riders, particularly forthe bigger acts, are written for their tour dates and there isoften flexibility for private/corporate events.
For instance, a big name musical act may ask for a 60’ wide
x 40’ deep stage in their rider. However, that same act canprobably fit easily on a 40’ wide x 24’ deep stage — orperhaps even smaller — in a hotel ballroom for a private
event where space/staging is limited.
Other aspects may also be negotiable, depending on thevenue. If you are booking an act to a non-traditional venue,
it may be impossible to provide all the items in the rider, so
communication is crucial to make sure all parties can findcompromise.
LEAVE ’EM WANTING MORE
While a comedian may perform for 60-75 minutes in a
comedy club setting for his fans, Ron suggests that 45-50

LEAVE 'EM WANTING MORE
Your budget will drive the quality or popularity of yourspeaker or entertainment. Nancy says knowing the range offees for speakers will help you manage expectations.
Remember that the booking fees for an entertainer
typically don’t include travel expenses such as airfare, hotel

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November/December

minutes is probably plenty for a corporate setting. There arecertainly exceptions, but in most cases it’s better to give youraudience a fantastic 45-minute show. Leave them buzzing
about the performance as they walk out of the ballroom andat the next day’s morning session.

MPI Agenda																

				This strategy also applies to other entertainers. A musicact will generally do a 90-minute concert in a publicshow, but a 60-75 minute performance at a corporate
event is often better.
MORNING DELIGHTEntertainment doesn’t just have to be confined toevening events at your conference.
Ron says a thrilling kickoff act can set a great tone forthe rest of your conference and get your attendees
engaged right from the start. Often your theme
or message can be incorporated right into theperformance.
CONSIDER A TALENT BUREAU
With the litany of online speaker and entertainment
sites, if can be a daunting task to find the right fit
for your event. Consider using a talent bureau towork on your behalf. Both Ron and Nancy agree that
communication is key, so make sure that you shareyour needs and desires so the professionals can get
you the results you require.

By establishing relationships withspeakers, artists, managers andagents, a bureau can sometimes

MPI-WI AGENDA

Submission Guidelines
MPI-WI’s AGENDA magazine isa bimonthly magazine reachingan exclusive readership (ourchapter members) of over 300
professionals involved in meeting
management and meeting
services in Wisconsin andsurrounding areas. If you areinterested in advertising in the
AGENDA magazine, you canlearn more on our website,
under Sponsorship & Advertising.
In addition to advertising opportunities, MPI-WI
accepts article submissions on topics that are relevant to ourreadings. Examples include tips and trends in AV, F&B, newtechnologies, meeting management, meeting design, etc.
Articles can be submitted via email to admin@mpiwi.org.
Below are a list of guidelines that may help you in your writing.

DOs• Do provide readers with relevant information about industry
trends.
• Do share tips and tricks you’ve learned from your experiencein the industry.
• Do share your expertise on a topic.

secure the talent at a negotiated• Do include high res photos or images that can be included
with the article.

reduced fee.

• Do research, make sure what you’re stating is factual andreference your sources.

In addition, good agents are very experienced withthe rider requirements - what’s truly necessary foryour event and what is not and negotiating those
things out of the agreement up front. These savings,
as well as the level of service and experience inproducing shows from start to finish, can make iteasy to add that special speaker or act to create
lasting memories for your audience.
Tom Graybill is VP, Sales for Tri-Marq Communications• Do your best to be concise and to the point. Lists, “Top 5s”
and the like are popular reads.

DON’Ts• Don’t use the article to promote your business. Articles thatcome across as too “salesy” will not be published.
• Don’t list specific product names in your article unlessnecessary. Include generic terms when possible. (Example:
Experiment with using a Catchbox or other specialty
equipment at your event if you’re looking to increaseaudience engagement.)• Don’t forget to proofread your submission! Our co-editors
will review articles, but we expect a clean, polished andcomplete article to be submitted in order to be considered
for publishing.

MPI Agenda

November/December 2017|27

Who's Being Social

28|

November/December

MPI Agenda																

				

© Cassius J. Callender

HAPPIEST CITY.
HAPPY PLANNERS.
HAPPY ATTENDEES.
© Focal Flame Photography

It’s no wonder National Geographic rated Madison, Wisconsin as one of
the Top 10 Happiest Cities in the World: Our city boasts five sparklinglakes, and our state capitol and UW-Madison campus are connected by asingle, walkable street lined with retail, restaurants and museums.
Besides earning national recognition for our amenities, we’ve also earned
the praise of planners and attendees: 100% of exit surveys show Madison
met or exceeded expectations as an event destination.

© Monona Terrace

Discover more about why we’re ranked repeatedly andbooked eagerly at visitmadison.com/MPI.

MPI Agenda

November/December 2017|

29

PLANNER PROFILE

Jennifer Mell, CMP

Travel Leaders Corporate
Project Manager-Meetings

How long in the meetings industry? 17 years
How long in MPI? 7 years
Tell us about your company and/or position: I’m ameeting planner assigned to the Mars account (yep, thepeople who make M&M’s!) where I spend most of my timesourcing/contracting venues for their meetings. When notreviewing contracts, I handle online registration sites andplan logistics for several of their events annually and getto go on-site a few times a year to “do what I do best”.
The meetings department I work in handles sourcing,
contracting, online registration and planning for numerous
clients across the country and we plan events globally.
I like having the opportunity to work with one company
all the time as I really understand their unique needs andintricacies.
Teams or projects that you have worked on for MPI or
would like to be involved with: Most of my volunteer
time within MPI has been on Education teams and thenleading Education teams while on the Board. I’m currently
the Immediate Past President and can say that it’s thebest position on the Board! It’s been a fantastic experience
volunteering in this capacity with MPI, but I am reallylooking forward to just selling raffle tickets at a few eventsnext year!
Tell us about your family: My family is a close-knit
threesome of my son Isaac (15) and my daughter Alainnah(13) and me. Rounding out the family are our fur-babies,
Harley and Tulip.
Where were you born? Kenosha, WI
Where do you currently live? Grafton, WI
Favorite Pastimes: Line Dancing, Yoga, Singing, big-kid-stuff(go-karts, mini golf, movies, etc)
Favorite Musical Group: I LOVE music so this is tough. My
ultimate favorite is Rascal Flatts but right on their tail is
Aerosmith, pretty much all hairbands and the entire original
cast of Les Miserables!
Words to live by: “Everything happens for a reason” and“Let go and let God”

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November/December

Person you admire most and why: I can’t name just one! I
admire so many people in my life for different reasons…mymom and dad for their incredible work ethic and teachingme that no amount of talent replaces hard work, my
Aunt for her drive for success and showing me how muchsomeone can accomplish on their own, my grandmother forher nurturing spirit and teaching me that little traditions
can carry on forever, etc…
Dream Vacation: Month-long trip through Europe withmy kids, navigating through the continent on our own,
exploring all the different cultures and tracing our roots.
If I won the lottery I would: Pay off my house, set up
trust funds for my kids, make a few hefty donations tocauses close to my heart, go on that dream vacation withmy family and buy an awesome lake house with all thenecessary toys!
Special personal accomplishments: Earning my CMP
in 2011 was a big accomplishment for me as I’m not a
great student, overcoming a lot of my fear of speaking inpublic (thank you MPI for all the practice last year as yourPresident!) and raising two good-natured, interesting, freethinking and funny kids!

MPI Agenda																

				

MILWAUKEE, WI

OUR FESTIVALS ARE SO EPIC THEY SET WORLD RECORDS.
WE'RE A CITY THAT KNOWS HOW TO HAVE A GOOD TIME.
WHEN YOUR SESSIONS END, MILWAUKEE'S READY TO TAKE OVER.
300,000 Sq. Ft. Convention Center | 16,000 hotel rooms | 40+ Summer Festivals

GET TO KNOW MILWAUKEE

VISITMILWAUKEE.ORG/MEETMPI Agenda

November/December 2017|31

WISCONSIN
CHAPTER

2820 Walton Commons, Ste 103
Madison, WI 53718
tel: 608.204.9816
fax: 608.204.9818
email: admin@mpiwi.org
web: www.mpiwi.org

Datebook:

2017
NOV

CALENDAR OF EVENTS

12-14

2017 Great Lakes Education Summit (GLES)
Sheraton Indianapolis City Center
Indianapolis, IN

Connecting you to theglobal meeting + event community

JAN

11

Education Event
Edgewater Hotel
Madison, WI

FEB

15

Education Event
Westin Milwaukee
Milwaukee, WI

MAR

15

Education Event
Madison Concourse Hotel
Madison, WI

APR

2018

12

Education Event
Radison Paper Valley
Appleton, WI