2024 ADVERTISING &SPONSORSHIP GUIDEThis is your access to the most buying power in themeeting and event industry

When we meet,
we change the world.

SM

MPI understands that when people meet faceto-face, it empowers them to stand shoulderto-shoulder. That’s why 58,000 meeting andevent professionals, including almost 11,000
engaged MPI members, look to MPI for
professional development, innovative solutions
and business partnerships to help themsucceed.
That’s where you come in.
MPI’s various sponsorship opportunities andadvertising platforms are the perfect ways toconnect your brand to the planners who needit the most.

MPI

GLOBAL MEMBERSHIP:

12k

Membership
Overview

ENGAGED MEMBERS
REPRESENTING 71 COUNTRIES

52% 40% 7%
PLANNERMPI PLANNER
MEMBER PROFILE:

SUPPLIER

STUDENT/FACULTY

9%
6%

40.1%
CORPORATE

23.7%
ASSOCIATIONPLANNERSPLANNERS

34.3%

1.9%

THIRD-PARTY

PLANNERS

81%

4%

1%

45%

GOVERNMENTMALE

PLANNERS54%

FEMALESIZES OF MEETINGSBOOKED BY MPI PLANNERS:OVERLAP OF MPI MEMBERSIN OTHER ORGANIZATIONS:

500-9 9 9 Attendees

2,000 MPI PLANNERS

NACE 60

1,000-2 , 5 0 0 Attendees

SGMP 66

GBTA 59
NCBMP 45

2,000 MPI PLANNERS

PCMA

IAEE 105

2,500+ Attendees

1,015

700 MPI PLANNERS
RCMA
113

MPI EXCLUSIVE MEMBERS

38.6%

ILEA
123

11,000Members
FICP
210

HSMAI
327

ASAE
677

Newly optimized to give MPI Partners more visibility and more value. MPI has optimized
its MarketSmart partnership to give supplier brands the value they expect, but with the highelevation, exclusivity and visibility they deserve.
MPI MarketSmart offers fully-integrated and exclusive visibility to MPI planners through:Sponsorships • Education • Advertising • MPI Foundation

elite

advantage

signature

The ultimate in brandvisibility and customization.

A customized program ofsponsorships and advertising.

• Choose from a multitudeof options for advertisingand sponsorships.
• Access global or regional
buying-power data for ourmembers to help you pinpoint
the exact buyers for yourproduct or service—get up to six
customizable profile reports.

• Access global or regional

A strong combinationof value and vigorous
marketing channels.

$300k+$200k – $299k$100k – $199k

buying-power data forour members—get up
to three customizableprofile reports.

• Receivean assortmentof added-value benefits.

Added-Value MarketSmart Benefits:
signatureadvantage

elite

2

4

Fractional Page

Full-Page Ad

Full-Page Spread

1

2

2

1

1

2

1x

1x

1x

Subject Expert of a Feature Story

Targeted Marketing Emails

Partner Highlight TMP Digital Magazine
Annual Partnership Report

MPI Preferred MembershipLive Event Registration
Mention at WEC from Main Stage
Highlight Partner on MPI Social Media Channels
Partner Recognition

The Meeting Professional®

Our award-winning digital magazine The Meeting Professional® is anindustry standout that both celebrates MPI members and delivers timely
content that is relevant to them. Rated as a top value of membershipand a must-read by industry professionals, it’s the perfect opportunity
for your brand to shine.

The Meeting Professional:• Has received more than 70 top awards for design and editorial—the mostin the industry.
• Delivered to more than 100,000 global industry professionals in digitalformat.
Recent awards for The Meeting Professional Include:• 2020 Association Media & Publishing National Bronze EXCEL Award for
Overall Excellence• 2020 American Society of Business Publication Editors (AZBEE) NationalBronze Award, Feature Article Design• 2019 American Society of Business Publication Editors (AZBEE) National
Honorable Mention for Overall Excellence, Magazine of the Year• 2019 American Society of Business Publication Editors (AZBEE) National
Gold Award, Feature Series: Human Trafficking• 2019 American Society of Business Publication Editors (AZBEE) NationalBronze Award, Design Excellence• 2019 Association Media & Publishing National Gold EXCEL Award for
Feature Article Design, Human Trafficking

Showcasing the best

PEOPLE
PLACES &PRACTICESof the meeting andevent profession.

Reserve your ad spot today!

2024 Editorial Calendar
JAN
issue sponsored
by Caesars
Entertainment

Monthly theme

FEATURES

FEB/MARCH

APRIL

MAY

JUNE/JULY

AUG/SEPTOCT

NOV/DEC

Inclusivity

Sustainability

Food

SkillsTravelMoney

SafetyEngagement

State of theIndustry

C-Suite Leadersin the Meeting
Industry

RISE Awards

Convention
Centers

Technology/
AI

Event
Marketing

WEC Louisville
Preview

In-Person
Event Trends

Wellness

IMEX America
Preview

CVBs/DMOs

Year in Review/
Look Ahead
to 2025

MPI MD

WEC
Community
Sessions

Women

Association

FutureWorkforce
TrendsCOMMUNITYSPOTLIGHT

Black Meeting
Professionals

All-Inclusive
Meetings
EuropeFloridaDESTINATIONSHOWCASE

UniqueMeetingSpacesTexas

CanadaFloridaAsia PacificCasino Resorts

Colorado

FloridaCentral Florida

Georgia

Golf Meetings

EuropeMidwest U.S.

MedicalMeetings

Hotels &Resorts

Latin America

Convention
Centers
HawaiiIMEX America

Texas

Mountain
Meetings

Midwest U.S.

WEC

Southeast U.S.

Northeast U.S.

New England

Theme Parks

Texas

Unique Venues

WEC Louisville

WEC Louisville

Stadiums/
ArenasLas Vegas
MedicalMeetings
Southwest U.S.

U.S. West CoastAD CLOSE DATE

12/1/2023

1/23/2024

3/6/2024

4/5/2024

5/21/2024

7/8/2024

8/12/2024

10/10/2024

AD MATERIALS
DUE

12/1/2023

1/23/2024

3/6/2024

4/19/2024

6/4/2024

7/22/2024

8/26/2024

10/24/2024

RELEASE DATE

1/19/2024

2/16/2024

4/1/2024

5/15/2024

6/28/2024

8/15/2024

10/1/2024

11/18/2024

PRINT

The Meeting Professional®

Rates

Printed editions: JANUARY, MAY, AUGUST/SEPTEMBER, OCTOBERThe Meeting Professional®

Supplements and Advertorials
The digital magazine add-ons are equally impressive.
Target your audience even more directly with our supplements that focus on anchor features anddestinations. The rate includes a complimentary advertorial so you can provide your own specificmessage to our planner members. Supplements are also distributed via a special e-newsletter.

Advertorials
Body copy of 150 words, in addition to the “3 reasons,” destination details and contact
info sidebar text.

TMP Brand & Partner Reports
Let MPI help tell YOUR STORY:• Main editorial—TOPIC chosen by you, written by MPI• Look at the key stakeholders in your team/city• Key facts and notes• Featured services & products at a glance• Art images, photos

Brand Report $35,000• 4 pages: 3 pages of content +1FP ad• Digital package including TMP Digital edition& separate• Email to 100,000 meeting professionals
Partner Report $12,000• 2 pages: 2 pages of content

Your Story, Written by the MPI Team

Website & BlogMPI Blog

Reach the meeting and event community
directly with information about your product,
service or event. MPI opens up this ad space
as a way of pairing our audience with offerings
that are relevant to the reader, while offering thepotential to boost your business.

mpi.org
1.2 million user sessions
generating 3.7 million
page views annually
User-friendly experience
Mobile-friendly design
Exclusive MPI editorial content
Social Login with Facebook or LinkedIn
credentials• Exclusive member newsfeed for easy
access to MPI’s content, tools, events andeducation• Global and Regional Chapter digitalmarketing opportunities••••

Target Planners in Your Region withMPI Chapter Websites
MPI’s global community of 60,000 meeting and event professionals is composed of 67 local
communities, each passionate about their industry and always searching for new products andservices. Position your brand to engage with your core consumer right where they live, workand do business.

MULTI-CHAPTERDISCOUNTS
ALL 6 REGIONS

30
20

%

GLOBAL + CHAPTERS

3-5 REGIONS%GLOBAL AND/OR
CHAPTERS

2 REGIONS

10%

GLOBAL AND/OR
CHAPTERSMPI Global

Any U.S. Region

Canada or Europe/Intl

Home Page(s)

Gross

Net

Gross

Net

Gross

Net

Leaderboard (4)Sidekick (8)Sponsored Content(Native or Video)(1)*$8,000$6,900$9,700$6,800$5,800$8,200$2,800$2,800$3,600$2,300$2,300$3,000$1,900$1,900$1,900$1,600$1,600$1,600Run-of-Site(s)

Gross

Net

Gross

Net

Gross

Net

Leaderboard (8)Sidekick (4)$6,900$6,500$9,600$5,800$5,500$8,100$2,200$2,200$4,600$1,800$1,800$3,900$1,600$1,600$2,300$1,300$1,300$1,900

$900

$700

$800

$600

Sponsored Content(Native or Video)(4)Inline Banner (4)Mobile Site(s)

Gross

Net

Gross

Net

Gross

Net

Adhesion Banner (1)*
Sidekick (1)*

$11,500$7,000$9,700$5,900$3,300$1,900$2,800$1,600$2,300$1,500$1,900$1,200(_) represents number of ads in rotation*represents 100% share of voice position

Chapter Web Regions
Chapter Member CountCANADA

SOUTH FLORIDA CHAPTER163

TAMPA BAY AREA CHAPTER165

UPSTATE NY CHAPTER86

VIRGINIA CHAPTER112

WESTFIELD CHAPTER64

ATLANTIC CANADA CHAPTER69

BRITISH COLUMBIA CHAPTER

196

GREATER CALGARY CHAPTER

52

GREATER EDMONTON CHAPTER

67

MONTREAL & QUEBEC CHAPTER58

OTTAWA CHAPTER173

EUROPE/INTLTORONTO CHAPTER

371

AFRICA CLUB PROJECTARGENTINA CLUB

1029

BELGIUM CHAPTER

33

CENTRAL U.S.
DALLAS/FT. WORTH CHAPTER

426

CHICAGO AREA CHAPTER440

GULF STATES CHAPTER129

HEARTLAND CHAPTER

85

HOUSTON AREA CHAPTER131

INDIANA CHAPTER179

KANSAS CITY CHAPTER149

KENTUCKY BLUEGRASS CHAPTER84

MICHIGAN CHAPTER

176

MINNESOTA CHAPTER

225

OHIO CHAPTER

191

OKLAHOMA CHAPTER

73

ST. LOUIS AREA CHAPTER

159

TENNESSEE CHAPTER304

TEXAS HILL COUNTRY CHAPTER

218

WISCONSIN CHAPTER

217

EASTERN U.S.

BRAZIL CHAPTER

15CARIBE MEXICANO CHAPTER

103

COLOMBIA CHAPTER

82

DENMARK CHAPTER

64

FINLAND CHAPTER

24

FRANCE – SWITZERLAND CHAPTER67

GERMANY CHAPTER

18

IBERIAN CHAPTER

77

ITALY CHAPTER

174

JAPAN CHAPTER75

MEXICO CHAPTER

189

NETHERLANDS CHAPTER

70

POLAND CHAPTER38

SCANDINAVIA CHAPTER

38

TURKEY CLUB

20

UNITED KINGDOM & IRELAND CHAPTER

85

WESTERN U.S.

CAROLINAS CHAPTER

301

CONNECTICUT RIVER VALLEY CHAPTER53

GEORGIA CHAPTER

369

GREATER NEW YORK CHAPTER

343

GREATER ORLANDO CHAPTER232

MIDDLE PENNSYLVANIA CHAPTER147

NEW ENGLAND CHAPTER

282

NEW JERSEY CHAPTER169

NORTH FLORIDA CHAPTER

146

PHILADELPHIA AREA CHAPTER

244

PITTSBURGH CHAPTER85

POTOMAC CHAPTER

549

ARIZONA SUNBELT CHAPTER227

NEW MEXICO CHAPTER42NORTHERN CALIFORNIA CHAPTER

513

OREGON CHAPTER

144

ROCKY MOUNTAIN CHAPTER

288

SACRAMENTO/SIERRA NEVADA CHAPTER 135
SAN DIEGO CHAPTER

195

SOUTHERN CALIFORNIA CHAPTER

486

WASHINGTON STATE CHAPTER

154

Digital Marketing
Programmatic Advertising
Utilize MPI’s automated technology infrastructure to target
specific MPI members as they travel around the web.

Basic Programmatic
Geo-targeting and demo targeting

Rates: $35.00 per net thousand

Minimum: 30-day campaign, 100,000 impressions $4,400
gross / $3,700 net

Targeted Email Marketing
Through MPI’s Member Engagement program,supplier partners who are MPI Premier members*
have the ability to target specific MPI planner
members with email campaigns based on theirgeographic and/or demographic characteristics.
W ith W eb Audience Retargeting, your ad will
follow MPI W eb users to other websites.

Advanced Programmatic

Premier Supplier Partners can choose frommany Planner segment options:• MPI member geographic location• Areas where events are planned

Real-time data and data-driven optimizations
Enhanced targeting
Proof of performance/screen shots• Position level

MPI and/or Administrative Planners lists:• Size of events (number of attendees)• Planners only
• Look alike audiences

Rates:• Primary business/industry• Budget ownership• Types of facilities used/types of meetings

Rates:

Tier One: $11,000+ NET
Tier Two: $22,000+ NET
Tier Three: $33,000+ NET

All MPI Planner Members: $2,900
All MPI Members (Planner + Supplies): $5,700
Each additional segment: $0.37/name(Minimum 2,000 names)

LinkedIn Live

Social Media Takeover$7,500
MPI will coordinate and promote a special live
broadcast from LinkedIn to our entire audience.

$7,500
Takeovers can be tied to an MPI signature
event or other important days for theindustry and your organization.
MPI will provide passwords and specificdirection for you to “take over” our social
media feed(s) for one day.

Only 2 available per month.

Social Media Marketing
Opportunities
Social Media Post (to Facebook, Instagram, Twitterand LinkedIn): 1Post Per Month: $3,200+ Net

Award-winning

1

E-Newsletters
1

MPIpulse Editions

MPI NewsBrief Editions

1 Top Banner

1Top Banner

2 Sidekick Ad #2

2 Sponsored Content
2

3 Sidekick Ad #3

3

2

Email is an essential component of any brand’s integrated marketing program. MPI’s
all-new E-Newsletter strategy allows marketers to reach MPI planner members in
exciting, well-read formats. Average open rates are 24 percent and average clicks
rates are 12 percent.
MPI NewsBrief—MPI NewsBrief delivers curated meetings and travel industry news to more than 8,000
recipients every Monday, Wednesday, Thursday and Friday. MPI NewsBrief Weekend showcases themost-read stories and features of the week every Saturday.
MPIpulse—Three unique editions of the award-winning E-Newsletter—MPIpulse, MPIpulse Canada
and MPIpulse Europe—delivered every Tuesday, featuring a rich collection of stories on industry topics
of high interest to MPI members and professional development, as well as MPI members and chapters inaction.
MPIpulse Canada and MPIpulse Europe are filled with news specifically curated for those audiences.
MPIpulse reaches nearly 6,500 members, MPIpulse Canada reaches more than 700 members and
MPIpulse Europe reaches nearly 500 members.

e-Newsletter Rates
MPIpulse (Deploys Tue each week)

Gross

Net

Top banner$6,900/wk$5,800/wk

Sidekick Ads$4,800/wk

4,000/wk

Top banner (Europe)$1,300/wk$1,100/wk

Top banner (Canada)$1,300/wk$1,100/wk

Add Custom Pulse$10,500 (1) Deployment(Date TBD by Advertiser)

MPI NewsBrief (Deploys Mon/Wed/Thur/Fri) GrossNet

Top banner$8,500/wk$7,200/wk

Sponsored Content$7,700/wk$6,500/wk

MPI NewsBrief Weekend

Gross

Net

Top banner$7,300/1 month$6,200/1 month

Middle banners$12,900/2 months $10,900/2 months$17,600/3 months $14,900/3 months$5,900/1 month $5,000/1 month$11,100/2 months $9,400/2 months$14,500/3 months $12,300/3 months

Conference
Publications
MPI, the award-winning official WEC newspaper,
is delivered directly to most guest rooms, where readers are likely to spend moretime with it. Also distributed at the conference center, it’s packed with the latest,
most pertinent conference and industry news.
• Previews of professional development, networking, and educational
opportunities, vital to attendees, for the day ahead.
• Review of previous day’s experiences.
• Digital edition of MPI Onsite is distributed to all MPI members
and attendees.

Drive traffic to your business with:• Repeat impressions.
• Direct access each morning to key decision-makers.
• Ability to highlight your brand, or your company’s conference
sponsorship.

Premium placements enhance brand visibility:• Belly band to spotlight your brand message.
• Special cover positions—sticky notes: front cover, inside front cover, or inside back cover.

MPIpulse, Conference Edition
This highly read e-Newsletter ramps up to a daily edition (instead of weekly) during WEC,
EMEC, IMEX Frankfurt, and IMEX America, spotlighting the latest news, behind-the-scenes
stories, and conference schedules.

Top banner
Sidekick Ads #2 or #3$12,600$9,000$10,700$7,600

3 days3 daysSponsorships
Influential sponsorships build powerful, long-lasting relationships.
Align your brand with the MPI programs best suited to your business approach.
The creative possibilities to engage our planners and event attendees are virtually limitless.

Signature Events
MPI offers three exceptional signature events for you to engage the industry’s top meetingand business event professionals:
European Meetings & Events Conference (EMEC)
Brighton, March 2023
MPI’s European Meetings and Events Conference (EMEC) March 2024, will push
the limits of what modern meetings and events can be, showcasing innovative
learning formats, future-focused education and engaging networking
opportunities.
MPI World Education Congress (WEC)Louisville, 2024
MPI’s signature education event will blend a mix of leisure and pleasure foran experience that meets the changing needs of our community. The
perfect opportunity to position your brand in front of thousands ofmeeting professionals.
IMEX America Las Vegas,
October 2024
As IMEX America’s sole strategic partner and premier education provider, MPI
offers a variety of events and education sponsorship opportunities, startingwith Smart Monday, powered by MPI—a full day of education kicking off the
tradeshow the following day
Sponsorship opportunities for MPI signature events include, but are
not limited to:• MPI Exchange’s Hosted Buyer participation• Food and beverage experiences• Education and keynotes• Guest amenities• VIP access at MPI Foundation’s Rendezvous

MPI Exchange
Building strong relationships is the secret to establishing successful, longterm partnerships. The MPI Exchange is a collection of live event programs
that deepen your relationship-building skills to help grow your business.

MPI Exchange
Say hello to valuable local partnerships with 1:1 style meetings with qualified
regional planners that can drive your business forward.
Upcoming events:

November 2023 | New York

December 2023 | Florida

Sponsorships

MPI COMMUNITYMPI Community sponsorships offer your brand the opportunity to align itself with niche groups of MPI membersaligned by their personal and professional interests, and the industry initiatives they support. Community sponsors
may choose from industry verticals with one of the communities listed below. Sponsors receive recognition on MPIproduced and community-produced thought-leadership assets and activities, online and face-to-face. Gain access tothrough MPI Community Forums and immerse your brand in the real-time networking and idea-sharing fostered bythese tailor-made, affinity groups.

Communities Available forSponsorship:

Annual Community Sponsorships Benefits
Include:• MPI-MD Medical Meeting & Healthcare
Professionals• MPI Women• Black Meeting Professionals• ISBO• Social media and/or direct email opportunities• Community-focused education touchpoints

throughout the year

• Engagement with community at live events• Recognition in relevant community digitalpublications.

• Logo recognition on community microsites

Meetings OutlookTM
Align your brand with the most important
intelligence tool for meeting and event
planners. Offered quarterly through The
Meeting Professional® magazine, MPI’s
Meetings Outlook is a robust, forwardlooking research report that offers aunique perspective on the meeting andevent industry through the eyes of theprofessionals. Winner of the Gold: AZBEEAward for Original Research.

CELEBRATING 40 YEARS!
#POWEROFGOOD
Since 2009, the MPI Foundation has distributed over $6.3 million in aid to distressed
members, non-members, chapters, and industry associations. Donations received directly oras part of events & campaigns continue to deliver value. Over the last three years, MPIF has
directly helped ¼ of MPI’s total membership; largely suppliers and planners that have tenue in
our industry. That’s impact!
CHOOSE A WAY to raise your profile by supporting the industry foundation that continues
to surpass all others in giving back to our community.

FOREVER FOCUSED. FOREVER FORWARD

Legacy Giving:
Establishing a legacy through a named endowment gift is among the mostimportant things anyone can do for a professional community. Individual MPI
members—and the community as a whole—will enjoy brighter futures filled withgreater opportunities because of your generosity. Create scholarships in yourorganization’s nae that last FOREVER! Visit www.mpifoundation.org/foreverfund
to learn more!
Thought Leaders Summit – August 2024 | Indianapolis, Indiana
The Thought Leaders Summit is an exclusive opportunity to network,
learn and workshop vital topics with fellow industry leaders. It’s also an
executive-level, limited-invitation program for elite planners andstrategic partners. Previous 3-day summits focused on Event Design
Canvas, Diversity & Inclusion, and Convention/Congress Risk
Management. These are exclusive programs and sell out.

SILENT
AUCTION

Global Silent Auctions – Hosted periodically throughout year
To enable our industry membership, colleagues, friends, and family to help
contribute, we’ve created multiple silent auctions across the globe that areavailable via online platforms. Our partners generously donate diverse trips,
weekend getaways, dream experiences and amazing individual packages.
Please join us in creating memorable experiences and place your own bid toreward yourself! Donate an item at:
mpi.org/about/foundation/auction-intake-form
Rendezvous EMEC – March 2024 | Luxemburg, Germany
Join this celebration over a year in the making! Rendezvous event parties are
MPI Foundation’s premier networking events for meeting and event
professionals. We’ll enjoy the Brighton nightlife with a classic British twist!
Rendezvous WEC – May 2024 | Louisville, Kentucky
MPIF hosts an afterhours event that stretches from the gulf shores to the hottest
nightclub on the Yucatan peninsula!! Ask your MPI partner for details!
Rendezvous IMEX America – October 2024 | Las Vegas, Nevada
Take your VIPs to the top by providing your clients with an exciting nightclub
experiencein a dynamic space for conversation, networking, and dancing. Wantto really impress? Private cabanas and lounges are available with your own bar
service. Ask your MPI partner for details! Our venue hosts are Drai’s Night Club@The Cromwell and Caesars Entertainment!

Our Pursuit of a
Better Industry!
BrandedScholarships andGrantsThe MPI Foundation provides MPI members professional
development and career opportunities throughscholarships and grants on an ongoing basis. When you
give to the MPIFoundation, you are actively growing the knowledge base ofthis industry. Make an investment in your community and insecuring the future success of the industry.
Contribution Levels• Legend: $50K+ Annual• Education: $25K+ Annual• Corporate: $12.5K+ Annual
MPI Foundation Scholarship Contribution$10,000+ Annual contribution
As a sponsor, you may provide branded scholarships toqualified applicants. Scholarships are available for MPI
membership, professional development through MPI
Academy, and conference attendance to one of our Signature
Events.
MPI Foundation Grants$30,000+ Annual Contribution
As a sponsor of an MPI Foundation grant, you will have theopportunity to showcase your brand in front of MPI
chapter leaders and members, while helping attendees tofurther their professional development.
Pre-Developed Best of MPI Academy
ProgramStarting at $30,000
Education is at the forefront of chapter requests. Selectfrom approximately five topics per year featuring MPI’s
most in- demand content. Each program is approximately
45 to 60 minutes in length and identifies your organization
as supporter.

MPI Academy
MPI Academy has more than 5,000 active users and MPI
Academy has more than 7,000 unique users active in the LMS
every month and an average of 30,000 unique pageviews amonth on the Academy pages on the MPI site.
The MPI Academy is a forward-thinking and idea-driven powerhouse of meeting and event innovation,with knowledge as its driving force and transformation as its goal. MPI Academy education andexperiences equip event professionals with the ingredients to innovate and ignite the change they seek
for themselves, their careers and their events. Meeting professionals who engage with the MPI
Academy are confident, recognized and connected to the world’s most vibrant meeting and event
community. Join the revolution by sponsoring the following educational experiences.

DISCOVER

TRANSFORM

The first level of learning through the MPI
Academy involves discovery, wherein meeting
professionals seek and find knowledge about
their industry, role, careers and selves andlearn the skills they need to excel in the world
today and tomorrow.

The second level of learning through the MPI
Academy involves transformation, wherein
meeting professionals find the skills they needto stay ahead of the curve and lead the charge
toward what’s next.

•

Custom Webinars•

Certificates•

30-Minute Mondays•

Sales Training•#RealTalk Dialogue Series•

Research Initiative•

Demo Days•

MPI Masterclass•

S3 Speaker Session Series•

MPI Community Connect•

White Papers & Job Aids•

FAM Education

MASTER
The third level of learning through the MPI
Academy involves mastery, wherein meeting
professionals realize their ambition to ignitechange and deliver unimagined strategies,
concepts and experiences that lead the chargeof tomorrow.

•

CMM/CMPMPI Academy
Webinars (20/year)
MPI Academy’s popular and highly rated webinars offer live, expert-led education in real time anywhere, on any
device. MPI Academy delivers leading experts across sectors in all areas of business who share their wisdom withour community of meeting professionals in this series of one-hour educational experiences.
30-Minute Mondays (20/year)
30-Minute Mondays are MPI Academy’s version of Meet the Press. These hard-hitting sessions jump-start the weekwith a subject-matter expert and moderator sitting down for jam-packed, 30-minute conversations about topics
meeting professionals need to know. No slides, no long lectures, just facts, tips and tricks that help meeting pros
take their events and businesses to the next level.
#RealTalk Dialogue Series (8/year)
Consisting of four webinars and four 30-Minute Mondays, the #RealTalk Dialogue Series focuses specifically on
diversity, equity, inclusion and belonging. Led by MPI’s Diversity, Equity & Inclusion Committee the series hosts
honest and open dialogues regarding critical issues such as race, gender and sexual orientation; accessibility andaccommodations; and other human issues that are essential to the understanding and development of a more
holistically inclusive meeting industry.
Demo Days (4/year)
MPI Academy Demo Days offer a peak at some of the industry’s brightest and best technologies. Featuring twoto-three demonstrations each, demo days provide meeting professionals with a sought-after chance to experience
new tech without the pressure of a more traditional sales environment.
S3 Speaker Session Series (11/year)
Have we reached the end of the “sage on a stage” era of speaking? MPI Academy’s S3 Speaker Session Series offers
our community a closer listen to (and look at) up-and-coming, new and next keynotes, emcees and facilitators.
Participants discover the next book they can’t put down, song to play on repeat or keynote they’ll never forget?
MPI Community Connect (3/year)
MPI Community Connect experiences provide the platform for global members of MPI’s affinity communities tocommune, engage and learn together across borders. Helmed by a keynote on a critical industry challenge oropportunity, each experience centers on critical breakout conversations led by members of each MPI community’s
leaders.
White Papers & Job Aids (unlimited)
Partner with MPI Academy to create a white paper on a critical topic or a job aid (template or tool) that will help
meeting professionals solve a problem or become more efficient. One of the featured subject matter experts
can even be from the sponsor’s organization. MPI will host the results on its website and translate it into a PDF(if appropriate), for sponsors to use in their education, sales and marketing efforts.
FAM Education
You want your attendees to leave not only satisfied, but with the knowledge and skills they need to meet their goals,
improve their events and elevate their careers. Bring a custom program to your FAM, and delight your audience witheducation designed for your unique event, customized to showcase your destination or product. The price includes a
two-hour education session (additional hours are available at an additional cost).

MPI Academy
Certificates
MPI Academy’s world-class and expert-led certificate courses team transformative skills that enable meeting
professionals to ignite change, grow holistically and become indispensable. Individual class sponsorship includes
underwriting tuition for up to 25 participants, showcasing a sponsor’s industry leadership and care for the
professional development of meeting professionals. Underwrite a year’s worth of classes (up to 100 participants)
as a title sponsor and bring your exclusive certificate to an MPI signature event. Title sponsorship also includes
certificate customization to feature sponsor case studies and job aids. Available certificate programs include
the following.
• Basics Boot Camp

• Emerging Meeting Professional*• Inclusive Event Strategist• CMP Academy• Event Marketing Strategist• Meeting & Event Strategist• Contract & Negotiation Specialist• Event Wellness Design• Women in Leadership• Emergency Preparedness• Healthcare Meetings
Compliance Certificate• AI Certificate

Sales Training
MPI Academy offers training for sales and business development teams that need to understand the world of
meetings and events (and the challenges their clients face) to find competitive edge. Meeting professionals arelooking for partners, not vendors, and they are looking to industry suppliers for not only products but also advice
and even education. MPI Academy sales training identifies the stressors and problems facing today’s meeting
professionals, discuss and provide relevance about current market trends and position sponsor teams for success.
Research Initiative
Invest in cutting-edge research that results in new tools, courses and sessions (such as webinars and sessions at MPI
signature and partner events) that helps meeting professionals around the globe stay on trend and ahead of thecurve. Sponsors are recognized in the research and any publications, blogs, articles and emails associated with it, as
well as in any tools it informs such as worksheets and workbooks, job aids, presentations, sessions and much more.
All typical branding opportunities apply (logo recognition, video/live session introduction) and sponsors can play a
critical role in any of the activations that follow.
MPI Masterclass
The four-part MPI Masterclass gives meeting professionals unprecedented access to MPI C-suite executives fromfinance and operations to experience and impact. Participants learn the skills and abilities necessary to take a seatat the table, and discover the pathways to organizational leadership that will create the opening to executivelevel roles at their organizations and beyond. After extracting lessons from three critical leaders, participants willreconvene to discuss how to apply those lessons to their own professional lives and careers. In addition to typicalbranding opportunities (logo recognition, video/live session introduction), sponsors can lead conversations andpose questions. Premium sponsorship includes the opportunity for the sponsor to feature their own C-suite leaders
as the subject matter experts.
Certified Meeting Manager
MPI Academy’s world-class Certified Meeting Manager designation bequeaths a mastery-level application for
meeting professionals seeking expertise in business management, leadership and meeting strategy. Graduatespresent can themselves as dynamic and credentialed professionals skilled in solving problems, negotiating, resolving
conflict, leading and managing change and applying design.

When we meet,
we change the world.®

Contact
Reaching the best community
is as simple as reaching out
to us.
Talk to us about effective,
affordable ways to reachapproximately 13,000 engaged
members of the largest and mostinfluential professional association
for the meeting and event
industry. We’ll help you plan astrategic program that will get you
noticed, increase leads, and help
you meet audience engagement
and sales goals.

mpi.org

Bruce Gudenberg
SVP, Business Development & Industry
Relations

Email: bgudenberg@mpi.org
Phone: +1.703.863.3300

Amy WredeVice President, Business Development
West Coast & Latin America

Email: awrede@mpi.org
Phone: +1. 720.261.6593

Federico Toja
Director of Chapter
Business – Europe Email:ftoja@mpi.org Phone:+33.610245377

Kevin Kirby
Executive Director MPI
Foundation
Email: kkirby@mpi.org
Phone: +1.972.702.3008

Jessica Stone

Cheryl Hatcher
Vice President, Business Development
East Coast

Director of Sales Operations Email:jstone@mpi.org Phone:+1.972.406.6518

Email: chatcher@mpi.org
Phone: +1.859.433.8335

Katri Laurimaa
Vice President, Business
Development
Midwest/ Mid-Atlantic /South, Europe

Email: klaurimaa@mpi.org
Phone: +1.972.702.3029

Matthew Simons
Manager, Business Development
Digital Media, All 50 States

Email: msimons@mpi.org
Phone: +1.847.613.7647

For general inquiries or additional
information on partnership opportunities,
contact bgudenberg@mpi.org.