JULY
AUG
2020
VOL 42/NUM 4

C H A P T E R

In Meetings We

TRUST“MPI-WI Chapter is the bridge to knowledge, compelling ideas, andrelationships to create a voice in the meetings and events industry.”A W A R D©Eric Panico

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Pictured: Rock County Historical Society’s
Carriage House & Lincoln-Tallman House

We want you to know that when you’reready to plan your next meeting we’rehere for you.
Janesville features a variety of meeting
options including historic meeting locations,lovely natural settings and traditional
venues that are sure to make your meetings
distinctive and unforgettable. Conveniently
located directly off of I39/90.
janesvillecvb.com · (800) 487-2757 · F

2|July/August 2020

MPI Agenda																

		JULY/AUGUST 2020

MPI-WISCONSIN
2020-2021
BOARD OF DIRECTORSPRESIDENTALISON HUTCHINSON
Fox Cities Convention & Visitors Bureau
ahutchinson@foxcities.org
PRESIDENT-ELECTSHANNON TIMMERMAN, CMP
Glacier Canyon Conference Center
stimmerman@wildernessresort.com
IMMEDIATE PAST PRESIDENTJOELLEN GRABER
Impact Association Management
joeygraber1@gmail.com
VICE PRESIDENT OF MEMBERSHIPREGGIE DRISCOLL, CMP
State Bar of Wisconsin
rdriscoll@wisbar.org
VICE PRESIDENT OF FINANCEREBECCA STAATSAAA of Wisconsin
rebecca.l.staats@gmail.com

VOL 42 / NUM 4

Feature Articles

MPI Wisconsin 2019-2020 Award Nominations

8

Making Virtual a Reality					

12Journey to the Hall of Fame

16

MPI Statement on Racial Injustice

18

Pivot Shots & Legal Highlights

20

Changes to Our Chapter Calendar for 2020

24

In Every Issue
Editor’s Note

4

President’s Column

6

VICE PRESIDENT OF COMMUNICATIONSJASON KAUFFELD, CMP
jasonkauffeld@hotmail.com

Who's in the News				

23

Planner Profile: Carrie Wunderlich

22

VICE PRESIDENT OF EDUCATIONKYRA POPP
Kahalari Resorts
kpopp@kalahariresorts.com

New Members & Anniversaries				26

Board Member Profile: Wanda Gilles

29

Calendar

32

DIRECTOR OF SPECIAL EVENTSBETH SCHNABEL
Filene Research Institutebeths@filene.org
DIRECTOR OF STRATEGIC PARTNERS & SPONSORSHIPSMELISSA FALENDYSZ, CMP
National Association of Tax Professionals
mfalendysz@naptax.com
DIRECTOR OF MEMBER CARELIZ UNRUH
lizherrmann555@hotmail.com
DIRECTOR OF AWARDS, SCHOLARSHIPS & RECRUITMENTWANDA GILLES
wanda.gilles@yahoo.com
DIRECTOR OF PUBLICATIONS & SOCIAL RESPONSIBILITY
KATHY READINGThe Scan Group, Inc.
reading@scangroup.net

Experience MPI Wisconsin
Print: Agenda Magazine
6 Different Ways
Web: mpiweb.org/Wisconsin

Facebook: facebook.com/mpiwi
Twitter: twitter.com/mpiwisconsin
LinkedIn: MPI-WI Chapter
Instagram: https://instagram.com/mpi_wi_chapter 																	DIRECTOR OF DIGITAL COMMUNICATIONSSHERRY WOLFF
Kohlersherry.wolff@kohler.com
DIRECTOR OF MONTHLY PROGRAMMINGJOSHUA WIMMER
Premier Choice Association Management
jmwimmer@wi.rr.com

2820 Walton Commons, Ste 103

fax: 608.204.9818

Madison, WI 53718

email: admin@mpiwi.org

tel: 608.204.9816

web: www.mpiweb.org/wisconsin

MPI Agenda

July/August 2020|

3

MPI-WISCONSIN CHAPTEREDITOR'S NOTEAHOY!

Published bimonthly by
Meeting Professionals International –Wisconsin Chapter

Sometime in late March, a highly respected
friend of mine (thanks, Tamara!) remindedme that "We're all in the same storm, but not
the same boat."

CO-EDITORS
Kathy Reading
The Scan Group, Inc.
reading@scangroup.net

So, so, so, so many boats.
Some of us have been temporarily
furloughed and are trying to keep inbristol shape for our return. (MPI-WI offers
excellent, second-to-none professional
guidance.)

Maria Peot, CMP
maria.peot@gmail.com

CONTRIBUTING WRITERS
Kathy Reading
Tom Graybill
Christopher Dyer
Cathy Cluff
Brandon Smith

GRAPHIC DESIGNAnn Shultz, AJS Designs

Some of us have been permanently let go from long-term positions and arelooking for the right vessel for our next journey. (There is no better networking
or resource for professional opportunities than MPI. Reach out! We all love tohelp our members.)
Some of us are working absurd hours to keep our companies, venues,
and organizations above water. (Our weekly Whine and Cheese zoom
conference offers an excellent support session.)
Some of us are smooth sailing for now but looking for better tools tonavigate uncharted waters. (Our MPI-Wisconsin chapter will always offer theconnections, education, and opportunities to keep you moving forward.)
Obviously, I love a good nautical reference. This may be an excellent time tocuss like a sailor but keep your eye on the horizon. We may need to adjust
our course, but our industry WILL weather this storm. Keep sailing forward!

PUBLICATION DEADLINES
September/October 2020
Deadline: July 15, 2020
November/December 2020
Deadline: September 15, 2020
January/February 2021
Deadline: November 15, 2020

PERMISSIONS
Material in this publication may not be
reproduced in any form without permission.
Statements of fact and opinion within Agenda
are the responsibility of the author(s) anddo not imply an opinion of the officers or
members of MPI or MPI-Wisconsin Chapter.

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July/August 2020

MPI Agenda																

		

The annual business dinner was billed as“The Next Big Thing.” And the organizer
wanted us to make it a can’t-miss experience.
Inspired by our panoramic views of the lakeand state capitol, our AV team createdan all-new 180° of amazing.
Cue the surround sound.

Let us orchestrate your incredible.
Connect with us at MononaTerrace.com
Madison, WI© 2020 Monona Terrace

MPI Agenda

July/August 2020|

5

PRESIDENT'S COLUMNALISON HUTCHINSON
2020-2021 President, MPI-WI Chapter

am excited to take on the role of your chapter President. This chapter offers
so many opportunities for developing great relationships, both personally andprofessionally. There are many examples of great experiences I’ve had frombeing a member that comes to mind.
At the first meeting I attended, I met a member with a big personality. She introduced
me to the other members sitting at our table, and I felt so welcomed and engaged. It
was so memorable I had to go back for more.
A few months later, I was at my first golf outing. The team I was paired up with did theirbest to calm my nerves. We bonded over some great and not so great shots. Now, when I have questions about facility
contracts and rentals, I reach out to them.
My current job is because of MPI. The Fox Cities Convention & Visitors Bureau hosted the MPI summer social in 2014.
While attending the social, I heard about an opening at the CVB. I was hired for the position a few weeks later.
I have fond memories of driving to a GLES event in a neighboring state. There were also memories of heartfelt concern
when a member of my family died.

Our organization supports you in good times and bad.
That’s the best part about being in MPI.

This brings us to this current state of our industry. My heart breaks for all of the friends and colleagues who have been
financially impacted by this. MPI has been there for those who needed to sit in on educational webinars and share ideas.
They have been a resource for resume reviewing and job postings. They have also provided an uplifting and safe place tolook forward to at the end of every week.
Most leaders start their year with a plan. In today’s fluid season, I plan to move forward with new ideas and share resources
for our members. I am here to help make connections and support our members. We are in this together.
Thank you for the opportunity to serve as your President for the 2020-2021 year. It is an honor to be leading thisorganization.

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July/August 2020 MPI Agenda																	The Madison Concourse Hotel and Governor’s Club, located in the heart of downtown, is home to a teamof dedicated, passionate meeting and hospitality experts. We’re ready to provide insight and guidance on thelatest industry trends and safety guidelines to collaborate on your vision of a safe and productive event. Fromreimagined meeting set options, to safe food display offerings, to virtual meeting capabilities, you can dependon us to use our decades of experience to assist you in planning a smart, engaging, and safe meeting or event.
We’re proud recipients of a 2020 AAA Best of Housekeeping designation and are GBAC-certified, ensuring aconsistently clean space to do business. And as a longtime staple of this community, we know that relationships
are vital, in good times and bad. You can trust us to be flexible with contract terms. Stay, plan, and meet withconfidence and come see why were were named the 2020 Best Conference Center by Wisconsin Meetings.
concoursehotel.com

MPI Agenda

July/August 2020|

7

MPI-Wisconsin 2019-2020
Award Nominations
By: Cathy Cluff

The MPI Wisconsin Chapter is looking forward to celebrate members, volunteers, andchapter accomplishments at the annual Gala. It is a great honor within our Chapter to be
nominated and voted on by our peers in the industry. Members are nominated based on
their involvement and volunteerism within our Chapter throughout the year. Let’s meet
our nominees:

NOMINEES

INDUSTRY ADVOCATE AWARD
This award recognizes aa member whose actions consistently promote the meetingsindustry in Wisconsin. The individual also encourages the growth and image of ourindustry through education, promotion, or lobbying.

JOSH WIMMER
Premier Choice Association Management“Josh has been an active, dedicated MPI-WI member since he joined several years ago
as a student. He represents our industry with maturity and knowledge beyond his years.
Josh is always willing to help out and lead whenever he sees fit and also encourages
others to do the same!”

SHIRLEY KALTENBERG
Alliant Energy Center“Shirley has done so much for our chapter. She serves on many committees and does agreat job when her property hosts an event.”

DANIELLE ZIEGLER, CMP, CVT
Red Dog Resources“Danielle is a previous board member who is my mentor and helped me get involved
with MPI WI and on the board. She is a wealth of knowledge for all things MPI! Even
though she is not currently on the board, she continues to be a trusted resource for me
in various aspects like education events, speakers and GLES. Danielle is very detailoriented and always looking for ways to help the chapter improve.”

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July/August 2020 MPI Agenda																	NOMINEESOUTSTANDING LEADER AWARD
Someone who has been in the chapter that is involved on teams and has been a teamlead. This person is very active in the chapter and cannot be a current board member(at the time of voting). There can be multiple winners in a year. Nominee(s) must be acurrent member of MPI-Wisconsin.

BETH SCHNABEL, CED, CUDE
Filene Research Institute“Beth has been an outstanding MPI-WI Chapter member. She is always willing tojoin any committee, help out where she can, while juggling a full time job, planning
events, with two young boys at home. She always has a smile on her face. As soon
as she became a member she jumped in and offered to help create ideas.”

CARMEN SMALLEY, CMP, CHE
Milwaukee Area Technical College“Carmen is always an active and supportive member of the chapter. She continues
to participate in meetings and teams as a past president and in leading students tobecome active in the industry.”

LINDSEY HESS, CMP
Wisconsin Primary Health Care
“Lindsey is a joy to work with on a team. She is very detailed and organized. Love
having her as a volunteer.”

WANDA GILLES
Understory“Wanda has been an active volunteer for almost any year I can think of. She has
been team leads for many special events, and this year she volunteered to be incharge of photography for each event. She has never turned down any opportunity
presented to her.”

JENNIFER MELL, CMP
Travel Leaders“She is an enthusiastic MPI member. Many years of team support, working on the
Nominations Committee, leading the RFP committee for Admin, two years on the
Board of Directors, then through the 3 years of Office of the President! Recently she
co-hosted an MPI WI Chapter Zoom meeting to discuss cancellation clauses as wewere all just starting this process to share her knowledge with those in the US that
had not been affected yet. I could go on . . .”MPI Agenda

July/August 2020|

9

TEAM OF THE YEAR AWARDNOMINEESTOTY can be a chapter special project, fundraising, or monthly meeting team. A
successful TOTY is a team that shares in the work together. The team has aligned andaccomplished the goals set by the chapter. The team also must have completed thework between August and June of each year to be considered. The team of the year
must be made up of volunteers and can not be a board team. Past Hall of Fame winners
would be eligible to win as part of a TOTY. The TOTY may be nominated by a team leador the membership at large.

AUGUST 2019 GALA TEAM
“Gala team deserves this award because they
did a wonderful job. They took a risk with having
a different Emcee than normal, they were notmembers, and they were characters! It was abeautiful event, well decorated, the venue and food
was wonderful, and it was a success!”

JULY
AUG
2019
VOL 41/NUM 4

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A W A R D

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AGENDA MAGAZINE TEAM
“Kathy (and the team) have really gone out of her
way to expand the AGENDA. She has brought
diverse articles and subject matter for ourmembers. It is a great joy to read!”“MPI-WI
Chapter“MPI-WI Chaptisrelaeris the bridge the bridge to know
tions
hips to crea
to knowledge,
relationships
e, compelli
compledg
te a voic
ellingto create a voiceideas, andng ideas,eideas,in the andin the meetin
meetings
andto knowledge, compellinggs andand even
events indust“MPI-WI Chapter is the bridgery.” ts industry.
industry.””in the meetings and events
relationships to create a voice

SEPTEMBER 2019 MEETING TEAM
“September’s event featured an amazing local
speaker that taught us how to work with different
personality types. After the event, Wisconsin Dells
showcased many of their new attractions, from
Grateful Shed, to axe throwing, to a unique wine
bar concept. It was a super fun night, with lots of
networking and memories made!”

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July/August 2020

MPI Agenda																				

NOMINEESRISING STAR AWARD
MPI-WI member for a minimum of 6 months at the time of nomination, who has beena member in good standing for a maximum of two years at the time of nomination.
The member also has demonstrated an immediate interest in MPI-WI by volunteering
individually, on a team, working on a specialty project, or leading a committee.

PATRICK CAVANAUGH, PHD
Green Bay Packers“Pat has jumped in on volunteering. He is really getting to know the industry.”

TIMOTHY COOKSEY
Studio Gear
“Tim has been to numerous events (for what we had for events) in the last year, hasmade raffle donations, and has made many efforts to introduce himself to so many
people to get his name out there. He had a very enthusiastic start to his membership,
and I can see him being a long standing and active member of MPI.”

Message from our president:
Our Chapter is so fortunate to havesuch great volunteers year after year.
This group of nominees are recognized
and appreciated for their engagement.
Thank you for your time.
-Alison Hutchinson
MPI Wisconsin Chapter President

MPI Agenda

July/August 2020|

11

Making Virtual a Reality
By: Tom Graybill

The meetings and event industry has been forever changed by the effects of the COVID-19 pandemic.
As companies, associations, and organizations seek to replace their in-person gatherings, many are
considering virtual events to continue to communicate and connect with their audiences. Before plunging
into the virtual pool, here are a few considerations to make your virtual event a reality.
TYPES OF VIRTUAL EVENTS
Let’s start by looking at different typesof virtual events. First, the phrase“virtual” in this article relates to an event
delivered solely online, especially ameeting that in the past was delivered
solely in person. A “hybrid” meeting
includes virtual elements which are
combined with an in-person experience.
The verbiage used for the types ofvirtual events is often interchangeable.
For example, the phrase “virtual
meeting” could literally be used forany online gathering. This flexibility
in terming stresses the importance ofbeing clear about what your program
requires to make sure you get thesolution that fits best.
As we survey the virtual landscape, we
use three buckets for most production.

1. Virtual Meetings – These events
involve small groups of attendees,
perhaps 50 or less, who are often

12|able to communicate with eachother directly, either through themicrophone on their computer or
through a chat function. A host or
moderator typically leads thesesessions. An example of this type
would be a virtual board meeting orcommittee meeting.

3. Virtual Conference – The virtual
conference is just that – a virtual
representation of an in-person
event. Common features include
a lobby where attendees canselect from different “rooms” to see
keynote addresses, attend breakout
sessions, visit trade show booths,
download documents, and connect
with other attendees. The goal is
to emulate a “real” conference
interaction for users, immersing themin a variety of activities.

2. Webinar/Webcast – Webinars

and webcasts typically include
a speaker or group of speakers
delivering content to an audiencethat “tunes in” to see the content.
The audience members are notseen and can’t communicate withothers in the audience. Chat, polling,
and other means can be used toprovide interaction between thepresenters and the viewers, though
this is often moderated before being
disseminated. A single or multi-day
user conference, sales meeting, or
employee event are examples of thisapproach. In general, most hybrid
events would fit into this category.

Virtual events can often be a mix ofthese three broad areas, as each satisfy
different needs of their audiences.
VIRTUAL PLATFORMS
One of the most important steps inplanning your virtual event is selecting
the right platform. This is an everexpanding universe, as the spike indemand has led to rapid growth inoptions and opportunities.

July/August 2020 MPI Agenda																	There is no “one-size-fits-all” solution in
the marketplace, as each platform has
different strengths and weaknesses thatneed to be evaluated before trusting
your content and your brand.
Customizable solutions can be specified to your needs and requirements togive you the best fit, but this requires
time for planning and execution. Offthe-shelf answers are quicker to implement, but may not provide the branding
and personalization desired.
Technical support also varies basedon platform, with the more customized
programs promising more hands-on help.
Realize that the platform is essentially
your digital ballroom. It is important tomake sure it looks and works the way
you want it to so you get the results you
are seeking.
TIMING
Much like a “real” event, the best
virtual events require planning. A
simple virtual meeting can cometogether quickly – think about that
Zoom “call” that you set up with yourstaff for later this afternoon – but whenpresenting to an audience you need tomap out your show just as you would if
going to a more traditional venue.
A rough schedule for pre-production
would be 30-90 days for the technicaland aesthetic components.
And much like booking a traditional
venue in a popular location, many
platforms are getting strapped forspace due to the high demand. You
may need to compromise on the datesof your event due to availability.
CONTENT/PRESENTATIONSAs the saying goes, “content is king.”
This is definitely the case for virtual
events, as the audience isn’t as captive
as one attending a traditional event.
Speakers need to understand theviewing experience for the audienceand adjust their presentation to take this
into account.

This may involve adding polling or otheraudience engagement to maintain theconnection. Keynote speeches could
be recorded and played back, withthe speakers available for Q&A in chatduring their entire presentation, insteadof just a few minutes after the speech.
Key papers and other information could
be loaded into a platform to enhancecomprehension.
As noted, you may want to record thepresentations for playback during yourvirtual event. This adds a layer of control
to the proceedings, as the pieces canbe reviewed and polished before airingand it limits some of the uncertainty
inherent in online connectivity.
Live delivery does offer a sense of presence and engagement. To keep themeeting feel, you may want to consider
having your host and presenters appear
in a stage setting, complete with stage,
lighting, lectern, drape, etc., to giveviewers that “in the ballroom” feel.
If you chose to have all or some of yourpresenters be remote from their location, you will want to review their set up
and perhaps enhance it with a professional microphone and a backdrop or
green screen.

The screen is your venue. Make themost of it.
BUDGET
The budget for your virtual event candepend on a number of factors:

•
•
•
•
•
•
•

Platform
Length of event
Number of presentations
Audience size
Registration/security requirements
Level of customization
Depth of features desired

design and services will be
crucial in finding the rightsolution for your virtual event.

ENGAGEMENTGreat speakers know how to engage
their audience, not just talk at them.
This is incredibly important in the virtual
arena, as distraction from those viewing
the show at home or in their office canbe immense.
Active chat, polling, and evengamification can be used to keep yourviewers’ attention and make sure yourmessaging is delivered. Breaking up
a keynote address with these types of
elements keeps the broadcast freshand compels the audience to be active
participants instead of passive listeners.

MPI Agenda

Other tools for engagement can help
boost sponsor recognition, like video
openers and bumpers to introduce
speakers, or breaktime countdowns
with fun facts and trivia.

Deciding on the right mix ofIn either case, be sure to rehearse,
rehearse, rehearse!

Engagement opportunities go far
beyond the speeches. Take advantageof the online environment to enhance theinteractivity with pre-show elements thatcan be as simple as submitting a photoof a pet or other simple task that helps
make the attendee part of the event.

Deciding on the right mix of design andservices will be crucial in finding theright solution for your virtual event.
Making a decision solely based on
price can damage both your virtual
event and your credibility with youraudience for your future in-person
meetings. Audiences have grown moresophisticated with this technology as
more and more people are exposed
to it. Expectations have been elevatedversus just a few years ago.
The virtual universe is just that,a universe. Careful exploration isneeded to make sure your virtual
event delivers a great experience foryour audience.

July/August 2020|

13

VOLUNTEERSPOTLIGHT Tamara Jesswein,
CMP

MAY
JUNE
2020
VOL 42/NUM 3

C H A P T E R

A W A R D

True leaders step up during times of crisis. Our
immediate past-president, Tamara Jesswein,
CMP leaped up by launching our chapter’s“Whine and Cheese” Zoom meeting.
Every Friday at 4:00 pm, Tamara hosts ourgroup with a friendly, honest, and always
supportive call. Planners, suppliers, furloughed,seeking, stressed…we’re all coming together.
It’s the perfect time to pour a beverage andcheck in with the brilliant pros in our chapter.
Slainte, Tamara!

“MPI-WI Chapter is the bridge to knowledge, compelling ideas, andrelationships to create a voice in the meetings and events industry.”

If you would like additional information or tovolunteer for one of these opportunities, pleasecontact the chapter office at admin@mpiwi.org.

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July/August 2020

MPI Agenda																

				

TOP 10 REASONS TO CHOOSE

Delta Hotels by
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Upscale accommodations - We offer premium
Modern meeting space - We recently finished a7
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2 total-property renovation with numerous upgrades.
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the hotel & modern meeting tech.
Top-notch dining - Grab a post-event bite at ourservice - We embody
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Wisconsin’s spirit of welcoming hospitality.
catering - Choose from an
Plenty of perks - Our hotel features a large
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extensive menu and customizable options.
10 fitness
center, Starbucks, water park, and more.

Contact us to get started planning: 920.499.0631 or jmandich@nhshotels.com

MPI Agenda

July/August 2020|15

the partners who took a chance on thisapproach, so many of whom still support
MPI-WI today.

A little more than ten years ago, I joined
MPI-Wisconsin. My friend Michelle
Eggert suggested that I sign up, so now
you know who to blame!
I remember my first few meetings: knowing
just about no one at the Awards Gala heldat the Kalahari but then chatting with andmaking friends with Michelle Tyo-Johnson(who has called me – with love -- her“frenemy” ever since!) and literally driving
off my GPS to a meeting in Pembine, WI. I
TOM
still recall John Dorgan seeing me when
he came into the room in Pembine and saying, “Oh great,
another guy!”
What I found out with my MPI family is that I wasn’t just“another guy.” In the decade since those first meetings, I
have had amazing experiences, made friends with some
awesome people, and been privileged to serve a chapterthat is recognized as one of the top chapters in all of MPI.

A year later I was on the Presidential
track. And what shoes (well, high-heels)
to fill as I moved into the big chair! With
Carmen Smalley before me and Jen
Mell after, I couldn’t have asked for astronger team. I am so proud of theinitiatives that were started or updated attime – CMP 101 classes, recognition
G R A Y B I L L thatof milestones in the AGENDA, the TED
for the board to help events go smoother, growth of student
engagement and membership, and more. And even someof the concepts that didn’t play out in that year were later
implemented.

Like many of you, I was “voluntold” into serving the chapter.
My first large activity was hosting, writing and helping to
produce the 2010 Awards Gala. I had never emceed an event
before, and my company Tri-Marq was doing the staging
and production, so yeah, it was a bit nerve-wracking. Addin that I got sick in the days leading up to the show, and you
can imagine that I was worried about blowing my chance
to introduce myself to MPI. But the grace, kindness, andappreciation I received during and after that event cemented
my love for this organization. I would go on to host or co-hostthe Awards Gala three more times.
I joined the MPI board in 2011. This was my chance tomake a difference for a group that had already given me somuch. My first initiative was to expand MPI-WI’s social media
participation. Remember when Facebook was a “new” thing?
I next served as Vice President of Finance. Paired with
now Past President Claudia Cabrera, the Finance teamworked with the Executive team and MPI Administrators
Christopher and Heather Dyer to change how our Chapter
gained support. The Strategic Partner program was a gamechanger for MPI-WI and continues to benefit our Chapter
today. I am pleased to have played a part and so grateful for

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July/August 2020

One of the things that I most enjoyed as President wasrepresenting Wisconsin at global events like the World
Education Congress. If you have been to these events,
you know the great reputation that Wisconsin has as oneof the strongest Chapters and as leaders, despite being
much smaller than some other Chapters. This acclaim
opened doors to build relationships, including an alliancewith Denmark as our Sister Chapter for a year. While therelationship was more social than formal, it revealed therespect that Wisconsin has on a global stage. And our board
got some delicious Danish treats!
MPI-WI has given me opportunities I would never haveexperienced. I’ve planned events, golfed (terribly), learned
to line dance (terribly), learned to salsa dance (a little better
than line dancing), traveled to parts of Wisconsin (andIowa!) I’ve never been, been wined and dined at some of the
fanciest resorts, and most of all, met and befriended some of
the best people in our industry.
In August, I will have the distinct pleasure to be enshrinedin MPI-Wisconsin’s Hall of Fame. This recognition is
overwhelming and humbling. I love this Chapter and its
members, and to be recognized for my service is one of thegreatest honors in my life.
Thank you for this commendation and the chance to serve(and continue to serve) your Chapter.

MPI Agenda																

		

		

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l
Ka

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2 We’ve got availability through the remainder of 2020 for your#last minute event changes. We’re here and ready to help.

3 We are far enough away from the highly-populated, high-risk#

COVID areas. Yet, close enough that we are still just a quick driveaway for your attendees.

4 We are an industry leader in adjusting to and safely#

accommodating the post-COVID meeting era. For all the
specifics visit KalahariMeetings.com

5 We are working with the industry’s best minds modeling#meeting room sets and best practices for ingress and egress while
managing appropriate personal distancing.

We’re here to help & available when you’re ready

MPI Agenda

July/August 2020|

17

MPI Statement on

RacialInjustice

Racism and exclusion of any kind is unjust, and theacts of violence that have transpired against the black
community are unforgivable.
Meeting Professionals International has always stoodfor inclusion. More than 20 years ago, we createdthe MPI Principles of Professionalism, focused on“respecting diversity” – embracing and fostering an
inclusive business climate of respect for all people.
There is much to learn and even more to do. To
ensure our way forward is aligned with the needsof all our communities, we recently established ourDiversity and Inclusion Advisory Committee andforged a partnership with the National Coalition ofBlack Meeting Professionals. We rely upon thesefoundational forces and alliances to inform our actions
and ensure the advancement of our industry and ourcommunity of professionals – of people – throughinitiatives that offer support to current members andthose in our future.
Racial injustice, revoked freedoms, and discriminatory
treatments need to be addressed with a commitment
to action and justice. While we don’t know the answers,
we strive to be part of the solution by serving as an
example of positive change everywhere. Because
when we meet, we change the world.

Advertise in this Publication!
This bimonthly full color magazine is a must-read for our members. Reachover 300 top professionals involved in meeting management and meeting
services in Wisconsin and surrounding areas.
Our Editorial Calendar:
September/October - Unconventional Meetings
November/December - Midwest Destinations

18|

July/August 2020

MPI Agenda																

				It’s Good to Do Businessat Your place on the lake! ®
Voted Best Lakeshore Resort by Best of Wisconsin Meetings
2019, The Osthoff Resort offers 38,000 sq. ft. of elegant,state-of-the-art function space.

Grand Ballrooms

With spacious accommodations, recreational lakefront,
Aspira Spa, nearby golf and many other premier amenities,
including team building activities and programs,
The Osthoff Resort is one of the Midwest’s premiermeeting destinations.
Culinary Team Building

For more information on The Osthoff Resort,
visit OsthoffMeetings.com or call 888.748.1136.

Elkhart Lake, WI

Spacious Accommodations

MPI Agenda

July/August 2020|

19

Pivot Shots & Legal Highlights
From 10 MPI Academy Zooms & Chapter Chats
By: Christopher Dyer, MPI Wisconsin Chapter Administrator andPartner, MDS Association Management
The MPI Academy stepped up and provided many timely education topics since the Safer at Home orders were implemented
and the bans placed on gatherings. The Wisconsin Chapter promoted ten of these programs and reached over 100 of ourmembers in Post Webinar Chats just for our chapter members. For many this was their first exposure to our chapter and wasa great way to educate and engage members when our normal in person events could not happen. There were nuggets of
information taken from each and I wanted to share a few legal topics that caught my attention.
Force Majeure, Insurance andCommercial Impracticability
We have had the privilege of having
respected Meetings and Events
Attorney John Foster, Esq. present at
our chapter events several times. In his
April 16th MPI Academy presentation,
he addressed the topic of force
majeure and its place in our contracts.
John stated that the force majeure andcancellation section in his contracts
are now one and a half pages long fortwo primary reasons:• “Sicut Scriptum Est” - Latin for as
it is written. When it comes down tolitigation and assessing damages,
lawyers and courts will read a force
majeure clause as it is written. Johnemphasized to not assume yoursituation will be covered and thelimitations on force majeure clauses
particularly when it comes to;• Unforeseen vs Foreseeable - Oncesomething happens it is foreseeable
in the eyes of the law according
to John. There was a time whenterrorism was not specifically listed
in these sections; then it happened.
There was a time when pandemic
was not specifically listed in these
sections; then it happened. Forcemajeure covers the unforeseeable
so you may need to add a few
clauses now that they have actually
happened. Do you need to list
every type of pandemic disease?
John says no but you need to havethe overarching descriptor likepandemic is for COVID-19.

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July/August 2020

John also briefly addressed event
insurance during COVID-19 and again
the need to be specific in what iscovered for the reasons listed above.
He said to keep in mind that “insurancecompanies won’t sell you an umbrella
when its raining.” Meaning it would bevery difficult and expensive to add anevent insurance clause specificallyrelated to COVID-19. Again, it comes
down to if it happened once, it isforeseeable and may not fall underforce majeure.
The phrase that John Foster, Esq
introduced that struck the biggest
chord was Commercial Impracticability.
He emphasized that this is very
different than something being
impractical, inconvenient or taking
extra steps. Legaldictionary.com
defines Commercial Impracticability as
when something happens that makes
performance of a contractual duty
excessively burdensome, unbearably

difficult, or extremely expensive, for theparty committed to such performance.
Examples of ‘commercially impracticable’
could be:•••While now legal to hold yourassociation meeting of up to 100
attendees, that registration limit will
result in not achieving the neededamount of revenue to cover F&B
minimums and space rental.
While now legal to hold yournational association meeting,travel restrictions will prevent theattendance needed to cover costs.
While food and beverage costs
were agreed to last year, due tounforeseen circumstances, it is now
commercially impracticable to keepthat pricing.

Be sure to keep in mind and understandthe cost of being right and keep thatin mind when deciding to take yourcontract dispute to the next level.

MPI Agenda																					Event Risk Management – 		The Baseball Rule
Heather Mason, CEO of the Caspian
Agency, led an Academy program thatbrought risk management front andcenter. If Risk Management wasn’t partof your typical event conversations, it
should be now.
Heather gave an example of a simple
Risk Analysis chart as seen in her slide
here. She explained the importanceof using a tool like this and bringing
in your stakeholders to participate in
the process. Risks beyond the walls of
the event should also be consideredsuch as impacts to your brand andattendance that is so common we don’tquestion. The Baseball Rule is the fineprint you see on the back of a ticket fora sporting event like baseball. As mostfine print does, it originated because of
litigation. Baseball teams were beingsued by spectators that were hit by foulballs. Their solution was legalese thatstated if you want to attend, you bear
the risk and need to pay attention.
Similarly, we will start to see this as acondition for event attendance as seenin the COVID-19 Warning that Disney
is using below. By attending this eventyou understand that COVID-19 isa highly contagious and potentiallydeadly disease.

on site based on temperature. Unlessperformed by a medical professional,
you may be putting yourself into therole of medical advisor. While event
design and contract negotiation may
be skills in your toolbelt, you may
not be able to diagnose the elevatedtemperature as caused by a hot
flash, walking from the hotel to theconvention center or COVID-19. As
common sense as it sounds, this isa litigious society and you could findyourself paying the price of being right.
Pivot Shots
And finally, after listening to 10
COVID-19 related webinars, I couldn’t
help but be reminded of a game. Doesanyone remember the old Bob Newhart
Show? I’m dating myself and showing a
misspent youth but that show spawned
an underground drinking game called“Hi Bob”. Anytime a character on
the show entered a room they would
great the title character with “Hi Bob!”
Easily said 4 to 8 times per 30-minuteepisode. Each time “Hi Bob” was said
you took a drink.

If you are working from home,have no other responsibilities
and not working with sharp
objects, may I suggest avariation on “Hi Bob” andplay Pivot Shots with friends.

how social media sharing can takecontrol of a message before you havea chance to officially respond.
Some of the things we are dealing
with since March have precedence
from other times and other industries.
Heather referenced The Baseball Ruleas an example of clause related to

Heather Mason also cautioned about
making on-site temperature readings
a condition of entrance. A corporate
event may more easily enforce this as
an employer detailing components ofsafely returning to work. However, anassociation or public event may havea difficult time denying attendance

MPI Agenda

Pour a glass of your beverage ofchoice, listen to any webinar orindustry update and raise your glassand take a sip any time the word pivot
is used. You can also include thewords and phrases “new normal” and“unprecedented.”
Can’t wait to see you all again!
Hope this helped you pivot during
these unprecedented times with
understanding of our new normal.
Cheers!

July/August 2020|

21

W I D E O P E N S PAC E S
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July/August 2020

MPI Agenda																

				Compiled by MPI-WI Members

CHERYL OSWALD, CMP,
CMM, formerly known as

CATHY CLUFF has joined
ROI Hospitality as Duo SalesManager. She’s representing
hotels in Oshkosh, Fond Du
Lac, and Madison.
With Cathy as your contact,
you’re in for a friendly,
worry-free journey!

KRISTI KLEMENS has joined
the National Funeral Directors
Association as a meeting
manager, responsible forplanning, implementing, andcoordinating logistics for meetingsand events. Your MPI chapter
wishes you well, Kristi!

Cheryl Oswald, CMP, hasearned her designation as
Certified Meeting Manager.
Pandemic-schmandemic…
nothing stops the best frommoving forward. Way to go
CMM Cheryl!

KATHY READING withThe Scan Group is offering
special rates to MPI members
for clear counter shields/ barriers, face shields,
floor graphics, clean room
markers or stickers, andsafety signage. Bit.ly/
ppefaceshields.com We love
our MPI members!
KATIE MCGINNIS has birthed another beautiful baby
gal: Sawyer McGinnis. On June 2, Mama Katie, Papa
Sean, and Big Sister Shaela welcomed the newest
member to their McGinnis family. Welcome Sawyer!

LIZ UNRUH has added log-splitting to her considerable
talents. While you may not think your event will need thisamenity, I think we all know you’ll be pretty happy to know
you’re covered. (Photo may or may not represent actual
logs split by Liz.)

Joshua Wimmer is the

new Event Producer &Technology Coordinator,
with Premier Choice
Association Management.
Sounds like a great fit,Josh!

MPI Agenda

July/August 2020|23

Changes to Our
Chapter Calendar for 2020
By: Alison Hutchinson, President, MPI Wisconsin Chapter
on behalf of MPI Wisconsin Board of Directors
Despite our optimism and desire to move in-person
meetings forward in our state, there are realities thatnecessitate a change in our normal course. Some roads
just can’t be traveled at this time. Fortunately, because of
the support of our Strategic Partners, we have the ability tocontinue moving forward to serve. After much discussion
with Planners and Suppliers across our membership,
we have developed the detour plan below which we
believe will best serve the professional
development, health and engagementof our MPI Wisconsin Family.

MPI ACADEMYFirst, we are excited to continue
to offer the great educationassembled by the MPI Academy
and add our own Wisconsin touchwith a post presentation chat for just
our members. These are free for MPI Members and EIC
approved programs for 1 hour of credit each! The post
program Wisconsin Member Chat is also free and a great
opportunity to collaborate and network with MPI Wisconsin
Members. Learn more about the dates and topics on
our Virtual Learning & Wisconsin Member Video Chat
Series found at mpi.org/wisconsin.

Melanie Spring

SEPTEMBER VIRTUAL EVENT
Next we are excited tohave Melanie Spring join
us on September 10th fora virtual event! In June,
Melanie gave us a sneak
peak at just how powerful
and meaningful her virtualpresentations are. On
September 10th she will
give us the full program
when she presents Rock Your Pitch! This will be a timely
and powerful message and we will also incorporate time
for members to chat, “see” each other and give virtual
hugs! Discounted registration rates and opportunities tosponsor other members are available! Learn more on our
September Events Page found at mpi.org/Wisconsin.

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July/August 2020

AWARDS GALA / EDUCATION DAY
The final piece to our puzzle is our biggest. Our chapter
is known far and wide for its Awards Gala with member
recognition and its Annual Education Day with amazing
education and free registration for Planner members. We
will carry on both these traditions in a single event overtwo days on October 7-8, 2020 at the new Brookfield

Conference Center. Our Gala will be held Wednesday,
October 7th and Education Day will be held Thursday,
October 8th. The large space available along with ourtech partners will help us make this a responsible eventthat honors our achievements and invests in our future.
Registration and details will be coming soon.

WHEN:
Wednesday, Oct 7: Awards Gala
Thursday, Oct 8: Education Day
LOCATION:
Brookfield Conference Center

Let me end this message by saying thanks to you as amember and part of our family and also to our StrategicPartners. Many, actually most other MPI Chapters are notas fortunate as we are to have the support of Suppliermembers in our Strategic Partner programs. While somechapters have gone dark, MPI Wisconsin can still belooking and moving forward to serve you as a professional
and person. Please let us know if there is a way we canserve you.

MPI Agenda																				

LET US HELP YOU
CONNECT, COLLABORATEAND CELEBRATE INBROOKFIELD!

EXCEEDING YOUR EXPECTATIONSConveniently located just west of Milwaukee along I-94, Brookfield is home to hundredsof restaurants, retail opportunities, entertainment venues, and multiple hotels.
NOW OPEN! The Brookfield Conference Center featuring over 40,000 sq. ft. of
meeting space with two modular ballrooms, atrium and outdoor plaza, attached Hilton
Garden Inn hotel and adjacent Brookfield Sheraton.

262-789-0220 www.visitbrookfield.com
June Full page ad.indd 1

6/8/20 10:37 AM

MPI Agenda

July/August 2020|

25

MPI WISCONSINNEW MEMBER
MORGAN BANDKOWSKIEnterprise Meeting Specialist
Northwestern Mutual

ANN BARRETT

President
Conners/Barrett & Company, LLC

FELICIA BOGDANSKIMIRANDA JOSLIN

Field Events Planner
Northwestern Mutual

TERI KUSTManager
Strategic Sourcing Services
Experient

AMY MUTRANOWSKI

Senior Meeting Planner
Northwestern Mutual

THERESA BRAZALE

Account Lead, Global Meeting
Services Meetings & Incentives
Worldwide, Inc.

KATIE CHAPMAN		Manager
Serendipity Labs

DANA CROSSONMISSY PETERSON

Owner/Independent Consultant
Brazale Consulting

DAVID NOEL

ANNIVERSARIES
1 YEARSHAUNA BARANCZYK

Event Planner
Wisconsin Alumni Research Foundation

JASON CHANCE

Owner
Chance Productions LLC

ERICA DEQUAINE

Event Planner
Associated BankMONICA EGLI

Sales Manager
Hilton Garden Inn Milwaukee Northwest

JUANITA GUZMANGroup Sales Manager
Visit Eau Claire

Sr. Director
Meetings & Incentives Worldwide

Northwestern Mutual

KATHLEEN DUBORG

Accout Executive
GMR Marketing

SANDRA SCHUELLER

Account Executive
Association Resource Center - ARC

Assistant Professor
UW Stout

JANE ELLIOTTKEOLA SHIMOOKA

Administrative Support Supervisor Chr.
HansenAttendee Registration Coordinator
Meetings & Incentives Worldwide,
Inc.

Convention Sales Manager
Destination Madison

KELLY GUSLOFFBETSY PUDLINERANNA STUCKART

10 YEARS

Event Planner, Senior Specialist
Associated BankBRIDGET F. MERGEN

Meeting Manager
International Foundation of Employee
Benefit Plans

Refer a friend to MPI.
When a new member joins, tell them to use the MyFriendMPI
promo code, and to list you on the application as the referring
member. The new member will receive $50 off their membershipand you’ll receive a $25 credit to apply toward your next renewal.

26|

July/August 2020

BROOKE A. MILLER

Meeting Planner
The Rees Group, Inc.

BRENDA MARY PARKS

Meeting Manager
International Foundation of Employee
Benefit Plans

MPI Agenda																

				

OPEN YEAR ROUNDAMAZING MEETING SPACES
AND THE SERVICE TO MATCH
No matter how impressive a room is, your meeting experience will never reach its potential
without the staff to back it up. From finding you the perfect space to making sure your meeting runs smoothly
and giving your team a chance to unwind when things wrap up, accommodation is in everything we do.
Let us help with your next meeting.

Part of Wilderness Resort...America’s Largest Waterpark Resort! WildernessResort.com | 800-867-9453 (WILD)MPI Agenda

July/August 2020|27

Meet More Than You’d Expect
in Waukesha Pewaukee!

During these uncertain times, we are committed to working
closely with you to find the best options based on your needs,
while offering the following area benefits: Conveniently located directly off I-94
 Affordable, flexible space with accommodating staff
 Ample complimentary parking at all venues
 25+ post-meeting activities
 Complimentary services for meetings with overnight sleeping
rooms

visitwaukesha.org/meetmore

28|

July/August 2020 MPI Agenda																	Board Member Profile
WANDA GILLES

Understory, Inc., Executive Assistant / Corporate Events Manager
Tell us about your company
and/or position:  I started at
Understory on March 10, 2020,in this new position as Executive
Assistant to our CEO with full
responsibility for all offsite
meetings. On March 16, after
four days in the office, I was
notified that we would need
to work from home due to the
COVID-19 Safer At Home order.
This company amazes me
day after day. Founded by UW
Madison Engineering student partners, we offer parametrichail insurance for auto dealerships, vineyards, hemp farmers,
etc. One of the main reasons I joined Understory was theirbusiness potential, AND they supported me as an MPI
member and continued education.  
How long in the meeting industry and what drew you to
become a planner? While working at Conney Safety Products
in 1989, I was promoted to work with the owner to support his
professional and charitable meetings and events. I sunk myteeth in and have loved it ever since. I was the chief planneron the first Madison Civic Center (now the Overture Center)
Arts Ball. I served as a planner for the ASCAP Foundation outof New York City, and the Alzheimer’s Association’s Annual
Meeting. I thank Marv Conney for his community service andfor supporting spreading my talents across the country withso many experiences that I could never have imagined.
What drew you to become a member of MPI and/or what
do you like most about being a MPI member? After Marv
Conney sold Conney Safety Products, I moved on to WPS
Health Insurance and began working on their corporate
events and meetings. I met the infamous Tami Gilbertson (akaTami Jo.) I had no idea what MPI was, but I thank the Lord that
Tami introduced me. Since I joined, I genuinely consider the
MPI-WI chapter membership to be my extended family. My
MPI-WI family provides stellar education and the professional
network I need to be successful as a meeting planner. I am
MPI!, and I’m loyal to MPI member suppliers. I know that using
an MPI location will give the most bang for our buck.
I look forward to expanding with our international network in
my new role at Understory.
Teams or projects that you have worked on for MPI or
would like to be involved with: Immediately after joining
MPI, I signed on to the Community Outreach team, including
serving as chair for a time. I was also fortunate to serve on
our education team with Marin Medema, an excellent mentor,
which helped as I eventually stepped into this committee’schair role. I’ve also enjoyed working on and chairing our
excellent Gala team as well as being a member of the Red
Carpet Team, the Welcoming Team, RFP Team, and ourboard. I encourage stepping up!
Tell us whatever you like about your family andhometown: I grew up in Cross Plains, Wisconsin, andspent as much time as I could as a farm kid on my uncle’s
Ashton farm. I married my high school sweetheart in 1987.
We have two beautiful daughters. Amanda, my oldest
daughter, has recently married and given us three stepgrandchildren, who know me as “InstaGram.” My youngest
daughter, Amber, has a partner in Luciana. I am a happy
PawMa to their fur-babies: Gretchen and Nike.  
Favorite pastimes: I love spending time with my family
while camping or just hanging out in our backyard. We
have an extended family and friends group for camping
weekends. During winter, I am an avid scrapbooker,
including scrapbooking weekends with 18 other scrappy
gals. I round this all out with a friendly group of ladies
known as the “Drink of the Month” group.
Favorite Music/Band/Artist/Movies or Book:
I don’t really have a favorite band, but I have a little
personal attachment to Toby Keith. When my daughter wasin eighth grade, she entered a CD jacket contest, and her
design won! He invited us to join him in Nashville for thepresentation of the CD jacket. Our daughters connected
and have stayed friends through the years. Toby Keitheven invited my daughters and me to join him and his
daughter when he was the opening Artist for the HarleyDavidson Anniversary.  
Person you admire and why: I have many people I admire,
so to name just one is tricky. I admire my grandmother’s
strength as a person who got things done. Her work ethic
was unbelievable, and she made quite an impression on me
as a young child to get it done and do it right.
I also admire my husband for his resilience and dedication
overcoming obstacles related to being a Type 1 diabetic.
While growing up, he was often told “no” whenever hewanted to do something in school or after. He didn’t let thatstop him. He is a successful business owner, working sun
up to sundown. He is a healthy, 55-year-old diabetic, andgoing strong!
Still on my bucket list:  I’m not done building my bucket
list, but it includes Route 66 road trip across the country,
travel to Alaska, and travel to Australia.
Words to live by: I believe that good and bad things
happen for a reason, and they both make you stronger,
which is what is intended.

MPI Agenda

July/August 2020|29

To all our friends and clients:
Thank you for all the opportunities you’ve
given us to host your meetings and events
over the years – we’re looking forward
to welcoming you again soon!
VISITMILWAUKEE.ORG/MEET

30|

July/August 2020 MPI Agenda																	THIS IS REIMAGINEDIN OUR ANTICIPATION OF MEETING WITH YOU AGAIN,
BE ASSURED THAT ALLIANT ENERGY CENTER IS:• Taking this time to retool in order to reopen.
• Collaborating with events based on new protocols.
• Streamlining processes to ensure positive connections.
ALLIANTENERGYCENTER.COM | SHIRLEY KALTENBERG | 608-267-1549
KALTENBERG@ALLIANTENERGYCENTER.COM

MPI Agenda

July/August 2020|31

Welcome to the Premier Life!
Best Western Premier
Waterfront Hotel andConvention Center

Located on the banks of the Fox River in downtown Oshkosh,the Best Western Premier Waterfront Hotel offers guests a variety ofÞrst-class amenities, friendly hospitality and a beautiful location.

• 176 guest rooms, including eight suites. Rooms feature a
refrigerator, microwave, high speed internet, safe and river views.
• TripAdvisor® #1 Oshkosh hotel 2013 - 2020
• 25,000 sq. ft. of meeting space for up to 1,200 guests• Pool and whirlpool with extended hours• 24-hour Business Center and Fitness Center• Located on the river walk and within walking distance torestaurants and shops• Ground Round at River’s Edge - Breakfast, Lunch & Dinner32|#1 in Guest Satisfaction
among Upscale Hotel

1 N. Main Street
Oshkosh, WI
920-230-1900

bwoshkosh.com

July/August 2020 MPI Agenda																	Enhance your meeting planningcareer with the MPI Academy
With hundreds of hours of free education for MPI members, the MPI Academy is your one-stop
shop for meeting planning and event industry skills training, CE credits and certificate courses.
Featuring online and in-person classes and webinars, it's the perfect resource for the job you
have - or the job you want.
CERTIFICATE COURSES: https://www.mpi.org/education

DATEBOOK: C A L E N D A R O F E V E N T S

2020During the ban on gatherings, MPI Wisconsin
is partnering with the MPI Academy to offer EIC
approved programs for our members.
PLUS, each Academy program is followed bya one hour Zoom chat with your Wisconsin MPI
colleagues!

OCTOBERSEPTEMBER

NEW!
Virtual Learning & Wisconsin
Member Video Chats

10

September Education Event
Virtual Zoom Event

07

Awards Gala
Brookfield Conference Center
Brookfield, WI

08

Education Day
Brookfield Conference Center
Brookfield, WI

Attend the program, the chat or both!
We'd love to see you!

bit.ly/mpiwi_virtual
MPI Agenda

July/August 2020|33