13:00～13:45（Thailand/Indonesia/Vietnam)
14:00～14:45（Singapore/Malaysia/Philippines）

15:00～15:45（Japan)
1◼PORTERS introduction◼Essential data in Recruitment business◼Success Stories◼Recommendations for building data-driven strategies◼Conclusion
2

Established 2001
in Japan

Locations:Tokyo, Osaka, Singapore

Recruitment
Agencies

Staffing
Agencies

2,000+150+No.1 share of Japan
marketOverseaspresence in
11 countries(700+ Users)3

• PORTERS is characterized as a system that fosters Business Efficiency andPlacement Maximization.
ALL recruitment data is centrally managed;
therefore, everyone can access the latest
information at any given time.

• Porters core functionalities:

Jobs

Recruitment Process
Placements

Matching・Maximize placements

Candidates

Increase productivity by optimizing jobcandidate matching
Accelerate PDCA cycle by visualizing KPIs
and other business performance metrics

Standardize workflow to increase
efficiency of the consultants
4

Business Development- No. of clients- No. of JDs- Target roles & Industries

No. of Placements/Revenue
Generated- Which clients?
- Which industries/roles?

Candidate Sourcing- Which media?
- Paid or unpaid?
- Medium with bestconversion?

Conversion Rates
Sourcing > Screening >Interview > Placement > Joining

Unit Price- How much revenue perplacement?

5

Ideal Situation
All essential data is well managed, output is maximized

Reality• There are challenges in sourcing, BD, pipeline conversions• Data input is cumbersome• Data is not shared across the company• Consultants' turnover… and many more!

6Company policy:• Work framework• Creating a powerful
database

Employee Training &Education

Automation ofrepetitive &administrative tasks

Results
1. Systematic operations
2. Easily identify bottlenecks and formulate strategies
to resolve them7

Human Global
Talent Co., Ltd.

Revenue 197% YoY

Individual productivity
157% up

Reeracoen Singapore
Pte. Ltd.

Revenue 4~5 X

Expanded to 21 branches in
10 countries, in 7 years

D&I, Inc.

Job-candidate Candidate
match rate
submissions
300%
200%

Productivity 120% up
8Review/
Establishmentof goals (KPIs)

Visualizationof progress••••

No. of interviews
Placements
Revenue
Consultants’ Activities• Analyze current
progress• Improve current
progress

Deployment of best practices(Share & learn from experiences)

Improveindividual,
collectiveproductivity• Identify areas of focus• Clear bottlenecks• Measure progress
SPEED X VOLUME

PDCA Cycle
9

Standardization of Business Process Flow
Standardization ofbusiness process flow

Centralized datamanagement system

Visualizationof progress

Deployment ofbest practices

Improve individual,
collective productivity

Establishmentof goals/Review
current goals
10Takestock➢ How is data currently
managed?
➢ What are the challenges?

Learn➢ How are other businesses
handling the challenges?
➢ Set a framework to work withKaizen➢ Keep improving
11Building a powerful
ATS/CRMdatabase
Data = Asset

EducationTools• Gives insights

Communicate theProvide /invest in the• Maximizes potential‘why’ and benefits

necessary tools e.g- Automation-Linkages
12CandidateAcquisition• Capitalize on the sources that have proved towork better• Actively source for candidates that are easily
placed and promote them to potential clients
13

Business
Development

Identify and prioritize BD targets according to :• The industries/roles that easily convert• The clients whose processes move fast

• Roles that have higher unit price/fee• Clients with higher potential

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Conversion Rate

Sourcing/BDPlacements• Clearly define each stage in the recruitment

pipeline and communicate accordingly (KPI)• Monitor the conversions and identify bestpractices• Strategize to get higher conversions
15

Management

Put in place guidelines for operations:• Centralize data to have one source of truth• Manage KPIs/Reports• Educate consultants on the guidelines
16

Visualization ofcurrent statebased on data

Implement
Kaizen strategy& Increase
efficiency

Monitor results& Build growthstrategies

17Visualize currentstateStandardize businessprocess flow

Build Successful BusinessStrategies18

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Porters Corporation19