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For Immediate Release

CONTACT:Tom O’Reilly
MPEG LA, LLC
Tel: 860.620.0642
Fax: 301.986.8575
toreilly@mpegla.com

MPEG LA and ULDAGE Reach Historic Agreement
Collaboration between leading patent licensing companies to offer product-based license for
One-Seg handsets(DENVER, CO, US – 15 September 2009) – World leading patent pool licensing administrator MPEG
LA, LLC, and Japanese patent pool administrator ULDAGE Inc. today announced a cooperation underwhich ULDAGE will offer MPEG LA’s MPEG-2 Systems License along with ULDAGE’s ARIB
license to companies based in Japan that sell mobile TV handsets for Japan’s One-Seg mobile
terrestrial broadcasting service. One-Seg mobile TV handsets use both the Transport Layer of theMPEG-2 Systems Standard covered by MPEG LA’s MPEG-2 Systems License and the ARIB One-Seg
digital broadcast standard covered by ULDAGE’s ARIB License. Therefore, One-Seg handset
manufacturers need coverage under patents essential to both standards and would benefit from bothlicenses.
“This collaboration marks two firsts,” said MPEG LA President and CEO Larry Horn. “It is the first timethat two joint licensing administrators have joined forces. It is also the first time that a joint license has
been offered covering patents essential to multiple standards utilized in a single product. We areespecially thrilled to be able to do this with ULDAGE, whom we hold in the highest regard for its
successful licensing of the Japanese market. We share a rich history and common values serving ourcustomers and the market with licensing products of increasing convenience.”
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“Doing this venture with MPEG LA holds special significance for us,” said ULDAGE President and CEO
Yoshihide Nakamura. “MPEG LA ushered in the age of patent pool licensing bringing new efficiencies
to the patent licensing market. Now together we usher in the age of product licensing. In response tomarket demand, through the cooperative effort of our companies each representing the gold standard injoint licensing, we are bringing new licensing products to market that will benefit the industry and its
consumers.”
One-Seg is a mobile terrestrial digital audio, video and data broadcasting service used in Japan.
ULDAGE’s ARIB Essential Patent License provides a license under Japanese Digital BroadcastingStandards including One-Seg that were developed by the Association of Radio Industries andBusinesses (“ARIB”).
The MPEG-2 Systems Standard defines how to format the various components of multiplexer programs
and combine them into a single program or transport stream. Where the standard is used without licensed
MPEG-2 video encoders or decoders, such as in One-Seg handset and other mobile television and audio
receivers and certain set-top boxes and cameras, MPEG LA’s MPEG-2 Systems Patent Portfolio Licenseprovides coverage under essential patents.
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MPEG LA, LLC
MPEG LA is the world leader in alternative technology licenses, enabling users to acquire worldwide
patent rights necessary for a technology standard or platform from multiple patent owners in a single
transaction as an alternative to negotiating individual licenses. Wherever an independently administered
one-stop patent license would provide a convenient marketplace alternative to assist users with
implementation of their technology choices, the licensing model pioneered and employed by MPEG LA
may provide a solution. MPEG LA’s initial licensing program for MPEG-2 digital video compression
helped produce the most widely employed standard in consumer electronics history, and the MPEG LA®
Licensing Model has become the template for addressing other technologies. Today MPEG LA manages
licensing programs consisting of essential patents in 57 countries. MPEG LA is an independent licensing
administrator; it is not related to any standards agency and is not an affiliate of any patent holder. For
more information, please refer to http://www.mpegla.com.

ULDAGE INC.
ULDAGE Inc. is the leading patent pool in Japan. It was established to provide one-stop patent licenses
under fair and reasonable conditions for the digital television system in Japan. ULDAGE, through its
ability to facilitate one-stop patent licenses, provides the tools that are essential to the development ofbusiness through the creation of a competitive environment for resolving the patent issues in this complex
digital age. Currently, 15 companies are recognized as licensors and more than 120 companies arerecognized as licensees in the ULDAGE patent pool. ULDAGE hopes to contribute to the developmentof the patent pool on a product basis in an aim to provide maximum convenience to the patent holders andtechnology users. For more information, please visit http://www.uldage.com.

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