Capital Markets Day
September 29, 2020

Jean Mies

Mariette Swart

AgendaSolutionsTour around the world

Merchant–driven innovation

Latin America

September 29, 2020
Brian Dammeir

Sunil Dixit
SolutionsTour around the world

Enterprise Digital & Online

North America

Solutions
Pieter van der Does

Derk Busser

Warren Hayashi
Tour around the world

Enterprise Retail
Food/Beverage & Hospitality

Asia–PacificWelcome & introduction
Solutions
Pieter van der Does & Ingo Uytdehaage

Blake Breathitt

Enterprise Platforms & Marketplaces

People & culture

Martine de Visscher
Solutions
Kamran Zaki

Mid-market

Scaling a global company

Q&A

Break

Break

All

Q&A

All

Today’s presenters

Pieter van der Does
Co-founder & CEO

Jean Mies
Regional lead
Latin America

Ingo Uytdehaage
CFO

Brian Dammeir
Regional lead
North America

Mariette Swart
CLCO

Sunil Dixit
Solution lead
Product

Kamran Zaki
COO

Blake Breathitt
Solution lead
Product

Warren Hayashi
Regional lead
Asia-Pacific

Derk Busser
Solution lead
Product

Martine de Visscher
Solution lead
Product

People & culture

The
Adyen Formula
1 We build to benefit all merchants(not just one)

5 We don’t hide behind email,instead we pick up the phone

2 We make good choices to build an
ethical business and drive sustainablegrowth for our merchants

6 We talk straight without
being rude

3 We launch fast and iterate

7 We include different people to sharpen
our ideas

4 Winning is more important than ego; we work
as a team - across cultures and time zones

8 We create our own path and won’t
be slowed down by “stewards”

How we hire talent
We look for Formula fits
Board member interviews
Measured growth approachWhy talent stays
with us
Talent grows with us
Create your own pathCompany culture

How people growwith us
Ownership
We work in cross-functional teams
The Adyen Way of Leading Teams

How we work as ateam during
COVID-19
Remote onboarding and training
Normal course of life
Remote events

We include otherpeople to sharpen
our ideas

Scaling a global
company

* NB: The exact number of FTEs is shown as of 2015

Scalablearchitecture enables
exponential growth•Single code base•Distributed stateless architecture

1 year

2 years

10+ years

2008

2010

2012

* Number of transactions

2014

2016

2018

2020

The power of one platform
Merchant
Merchant

Gateway
Gateway

Risk
Riskmanagement
management

Processing
Processing

Schemes
SchemesIssuers
Issuers

Schemes
SchemesIssuers
Issuers

Traditional
platforms

Merchant
Merchant

PSP
PSP

Acquirer
Acquirer

Gateway
Gateway

Processing
Processing& Acquiring

Riskmanagement
management
Risk

The Adyen
platform
PSP

Acquirer

The power of one platform

atewayRisk management

Merchant
Processing

Schemes
Schemes

Processing
Issuers

Risk

Card printing

IssuerKYC

Authentication

Cardholder

Traditional
platforms
AcquirerPSP

atewayRisk management

Merchant
Processing

The Adyen
platform
PSP

Acquirer

Schemes
Schemes

Processing
Issuers

Risk

IssuerKYC

Card printing

Authentication

Cardholder

Commercial payments
Using physical or virtual cards to pay suppliers | Merchant is cardholder

Customerplaces order

Adyen Acquiring

Platform

Adyen Issuing

Deliveryman A

Restaurant

Electronics

Adyen or any
Merchant Acquirer

Commercial programs
Using physical or virtual cards to pay for company expenses | Customer of expense program is card holder

Company A

Wire transfer

Employee card

TravelMerchant Acquirer

Expense program

Employee card

OnlineMerchant Acquirer

Adyen Issuing

Employee card

Office supplies

Merchant Acquirer

Cocktails

Merchant Acquirer

Adyen Issuing: extending the value chain
Merchant
Merchant

Gateway
Gateway

Risk management
Risk

Merchant

Gateway
GatewayPSP

Schemes
SchemesAcquirer
AcquirerPSP
PSP

Merchant

Processing

Processing

Risk management
Risk
Acquiring

Processing
Processing

Acquirer

Schemes
SchemesIssuers
Processing

Risk

Card printing

IssuerKYC

Authentication

Issuers
Processing
Risk

Issuing

KYC

Printing

Authentication

Cardholder

Cardholder

Solutions
Merchant–driven
innovation

Cross-functional
workstreams

Enterprise Digital & Online

Enterprise Retail, Food & Beverage and Hospitality

Core Platform

Core FinanceEnterprise Platforms and Marketplaces

Mid-market

Solutions
Enterprise
Digital & Online

We are a future-proof partner
to our merchants
Engineering first

Scalable platform

Membership toinnovation

Growth enabler

Reach the highest
rate of conversion
while maintaining
acceptable risk

The problem
1 in every 5
payments is
declined

Facilitating higher
authorization rates at scale

Checkout

Routing

Messaging

RecoveryWe are a future-proof partner
to our merchants

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12/24

J. Doe2166 6766 6766 6746
12/24

J. DoeSolutions
Enterprise Retail,Food & Beverageand Hospitality

What makes us stand out
A strong unified commerce offering
Simplified
operations &integrations

Full control overconfiguration andsoftwareGlobal unified
commerce
offering

Shopperdata andInsights

1000 locations
500 locations
2000 locations

Payment acceptancecan be complicatedPSP

Acquiring

Acquiring

PSP

PSP

Acquiring

300 locations

800 locations
800 locations

PSP

Acquiring• Multiple acquirers and gateways• Separate integrations

PSP
PSP

Acquiring• Separate reporting• Different types of terminal hardware
ReportingMerchant

Acquiring2000 locations

1000 locations

500 locations

800 locations

300 locations

800 locations…but it doesn’t
have to be• One contract• One integration for all countries and channels• Singular overview of all payments

PSP

Processing

Acquiring• One integration across countries and channels
ReportingMerchantGlobal reach with one solution forpoint–of–sale across four continents

The Adyen
unified commerce
experience• Click–and–collect• Self-service ordering• Drive–through• Counter top• Loyalty programs• Future journeys

We enable ourmerchants to•Increase transaction speed•

Provide their customers tailor-made experiences•

Improve engagement with their customers

Full control
Offering a great
merchant experience• Self-service terminal ordering & configuration• Self-boarding terminals• Fast pairing with cash registers• Automatic remote updatingSimple integration tofacilitate in–person,
in–app, or online
payments
Terminal API

Checkout

Providing a taste of home
Offer customers’ preferred payment methods

Insights
Linking alltransactions madewith the same card

Insights
Turning receipts
into actionable
customer dataInsights
Analyzing unified
payments data in
one placeSolutions
Enterprise Platforms& Marketplaces

One integrated solution
Merchant
Merchant

Gateway
Gateway

Riskmanagement
management
Risk

Processing
Processing& Acquiring

Schemes
Schemes

The Adyen
platform
AcquirerPSP

Adyen forPlatforms
Funds Control

Onboarding & Verification

Flexible Payouts

Issuers
Issuers

Offering a personalized
onboarding experience
Seller can start processing
without payout

Collect informationfor verification

Collect bankinformation for payout

ShopperIn-person charge $100

Divide payments
between platform
and accounts

Calculate
allocations

Platform
Platform account $10

Sub-seller account $90-$2 fees

Platform bank $8

Sub-seller bank $90

Platforms in control
Payout configurations
Scheduledpayouts

API-initiatedpayouts

Solutions
Mid–market

Providing the fullstrength of the
Adyen platform
via simplified
integrations

Supporting
mid-market
merchants
throughout their
growth trajectories

Plugins &partnerships
Our mid-market
product approach

LatinAmerica

Latin America’s
payment landscapeat a glance• Market expansion driven by several seculartailwinds• Payments infrastructure dominated by local banks• Financial inclusion driving ongoing shift towards

card payments - in-store and online

Increased need for a
unified commerce
solution driven by
the digitization ofcommerce

Serving global
merchants expanding
into Latin America

Serving Latin American
merchants in a market
transitioning towards online

NorthAmerica* NB: This map does not include remote FTE's

Serving North
American merchantsgoing abroad

Serving North American
merchants in an increasingly
evolving domestic market

Leveraging one platform to access a widearray of payment methods and acquiring
connections around the world

Meeting the demand of digitization for
Online, Unified Commerce, and Platform
merchants

North America is a quickly evolving
market driven by changing shopper
behavior
Payment method proliferation

The merging of channels in
Unified Commerce

Evolution from the card
networks

Help North American
merchants expand
cross-borderTechnology
and online

Unified commerceand point-of-sale

Platforms andmarketplaces

Technology
and online

Unified commerceand point-of-salePlatforms andmarketplaces

APAC

Digitization ofcommerce on the
consumer side
Cash to cashlessSuper apps

Buy Now Pay Later

Unified commerceChinaAlipaySouth Korea
Korean local cards

WeChatPay

UnionPay

Bank Transfer

Online Banking (C)

PayCo

Japan

India

Convenience stores

RuPay
UPI

Pay-Easy

NetBanking

Online Banking

PayTM

Hong Kong

ThailandAlipay HK

Cash over Counter
Online Banking

Vietnam
Malaysia

Online Banking

7-Eleven
Online Banking

GrabPayMoMoRazerGold

MoMo ATM

GrabPay

Philippines

Indonesia

PayMaya

Doku

GCash

GrabPay

Bank Transfer

Convenience stores

Convenience stores

Payment centres
Online Banking

Australia
eftpos
POLi
Local cards

Prepaid card

Cash

Direct debit

Afterpay (C)Zip

WalletOnline banking

Open invoice / Instalments

Adyen offers full service for all payment methods listed, unless they are marked with:(C): requires a contract with the payment method, Adyen acts only as a gateway (no reconciliation included)(R): requires a contract with the payment method, while Adyen offering includes reconciliation

Global companies
expanding into
APAC

APAC companies
expandingcross-borderServing APAC
companies
domesticallyDisclaimer
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