A Collaborative Beach Cleaning Programme between Daiken Sarawak Sdn Bhd, Universiti
Putra Malaysia Bintulu Sarawak Campus and Sarawak Forest Corporation Sdn BhdDaiken Sarawak Sdn Bhd (DSK) in collaboration with Universiti Putra Malaysia Bintulu Sarawak(UPMKB) and Sarawak Forestry Corporation Sdn Bhd (SFC) had conducted a beach cleaning
campaign at Similajau National Park, Bintulu, Sarawak on 16th September 2017, Saturday.

Figure 1: Daiken Sarawak Sdn Bhd staff’s representative for Beach Cleaning Programme.
This inaugural campaign was led and fully sponsored by DSK as one of the contribution to thecommunity in Bintulu Division, Sarawak. Through this Corporate Social Responsibility (CSR)
programme, it is a reflection of DSK’s commitment towards promoting awareness and positive
impact to the environment and other stakeholders including consumers, employees, investors,communities, and others surrounding areas.
Theme of Beach Cleaning 2017 “CREATING ENVIRONMENTAL FRIENDLY” had beenhighlighted as to create awareness from three different background of sectors, includes
Manufacturing Industry, Tertiary Education and Sarawak Government agencies. An approach ofthis collaboration program are responsible to achieve the following objectives includes; to provide
opportunities for everyone to create a positive contribution towards a sustainable clean
environment for better future and, to contribute to the surrounding communities, in terms of overall
environmental, social and economic goals beyond the interests of the industry.

Furthermore, Daiken Sarawak Sdn Bhd are committed with CSR activities as apart to achieve
Quality, Safety, Health and Environmental Policy. DSK slogan ‘We DSK, sharing happiness andpride together’ are well shown through this campaign as DSK able to share and create thehappiness within community from this successful programme.
Responsible and respectable community towards environment should be adsorb in youngergeneration. Universiti Putra Malaysia Bintulu Sarawak Campus, a tertiary education ensuring their
University Social Responsibility are beneficial and helpful in creating environmental awarenesswithin the students besides to further strengthening the relationship with others sectors in Bintulu.
Sarawak Forest Corporation being the custodian of Similajau National Park has helped to thesuccess of this event. Sustaining a conducive and clean beach through cultivate cleanlinessprogram awareness had support National Park in conserving the flora and fauna. Beach cleaningsites is situated 30 km north-east of Bintulu and approximately 10 Kilometers away from DSK.
The site is on (3.3481° N, 113.1570° E) with a total area of 8,996 hectares. The beach cleaningarea is located at Park HQ area stretching approximate 500 meters along the coastline.
This campaign involved of total 131 participants from three sectors and the activities was start at
8.15 am with welcoming speech and safety briefing by Park Warden, Mdm Salvia Sembai.
Thereafter, UPMKB’s Dean, Dr. Zamri bin Rosli relay his message on his hoped that this effort
stimulate and create awareness within the community on the importance of a clean beach towards
the ecosystem. Managing Director of Daiken Sarawak, Mr Takahisa Honda was really proud withthe commitment and effort given by all participant in ensuring the objectives of CSR activities
achieved.

Fig 2 : Opening Speech and Safety Briefing by Fig 3 : Speech from UPM Bintulu Sarawak
Park warden, Similajau National Park,Mdm Campus, Dean, Dr. Zamri Bin RosliSalvia

Mr Takahisa Honda, MD Daiken Sarawak officially launch the collaborative programmme bysigning the banner which stated “I have clean the beach, Have you?” followed by Dean UPM
Bintulu campus, Dr Zamri bin Rosli as to encourage the visitor and public to join the organizationin maintaining the cleanliness of Similajau National Park, Bintulu. Thereafter, Managing Directorof Daiken putting a gold plate on the top of Cement Ferro dustbin which is fully sponsor by Daiken
Sarawak Sdn Bhd as a remembrance to this collaborative programme, This cement ferro dustbinwas placed permanently at the main entrance of this park and every visitor will be able to view
and use the dustbin.

Fig 4 : Speech from Managing Director Fig 5 : Kick off ceremony, signing on theDaiken Sarawak Sdn Bhd, Mr. Takahisa banner by MD, Daiken Sarawak
Honda.

Fig 6 : Mr. Takahisa Honda putting a Gold Fig 7 : Momento from UPM Bintulu to Daiken
plate on Cement Ferro Dustbin. 2 dustbin was Sarawak.
sponsered by Daiken Sarawak to SimilajauNational Park.

Group photo was taken before morning exercise. In ensuring the safety and Health of allparticipants, Zumba exercise was inline in the programme. Twenty minutes of Zumba exercise
was led by the student from Department of Forest Science, UPM Bintulu Campus and allparticipants took part enjoy and being energize before the beach cleaning activities started.

Figure 8: 131 participants involved in beach cleaning programme

Fig 9 : Morning Exercise before beach cleaning activities
Beach cleaning was started at 9 am and participant had been divided into two big groups led byofficers from Similajau National Park, Sarawak Forest Corporation. The beach cleaning area
stretching approximate 500 meter along the coastline and it took about one hours 15 minutes forthe last group to be back to the function hall.

Fig 10 : Participant collecting rubbish along the coastline

Fig11 : MD, Mr Takahisa Honda showing
rubbish collected from this beach cleaning
activities

Closing remarks was delivered by Bintulu Regional Manager of Sarawak Forest Corporation,Madam Endela Tipot and they hope that SFC will continually being support by the industry inmaintaining the cleanliness of the National Park. As closing, Madam Endela signing the bannerand thereafter handover the certificate for excellent participation to participants from Daiken
Sarawak and UPM Bintulu Sarawak Campus. Towards the end of the ceremony, every participants
are delighted with refreshment provided by Daiken Sarawak Sdn Bhd.

Fig 12: Madam Endela closing the programme Fig 13: Handover certificate to participants

Fig 14 : Press release statement with Sin chew, Fig 15 : Sin Chew Daily newspaper
See Hua and TV1

Similajau National Park, Bintulu, Sarawak was first gazetted
on 1st December 1976, and published on 20th April 1978 andserved as a totally protected area and recreational purposes.
The park is rich in flora and fauna that features tropicalrainforest, riverine forest, beach forest, Kerangas forest,
beaches of white and golden sand, and rocky beaches.
The beach of this national park facing the South China Sea
which is stretching about 30 km length starting form
Sungai Likau in the south to Sungai Similajau in the north.
A clean environment is vital for humans to live conducively.
However, littering and visual pollution normally affected ourenvironment and thus, cause the losses of aesthetical values ofthe Mother Nature such as beaches. All kinds of rubbishthrown or improperly dumped to the river system generally will ends-up and accumulate at thebeach adjacent to the river mouths system. Thus, beach cleaning program can be an important partof a significant and meaningful awareness platform to serve the nature back to normal andunpolluted condition. Additionally, other benefit gain is promoting a long-term improvement interm of sustaining clean, conducive and safety of beach at Similajau National Park.
Thus, all visitors or tourists that coming to this beautiful Similajau National Park will be welcome
by a lovely and clean view of beaches that glancing into the ocean. This beach strip is an invitationand the gateway to Bintulu town, hence, we need to clean it up and keep it clean.