EXHIBITION GUIDE

DateFebruary 12(Wed.) - 14(Fri.), 2025

Venue

Makuhari Messe

10:00a.m. - 5:00p.m. (Closes at 4:00p.m. on the last day)

Organizer:[Official Website]

http://www.smts.jp/en/index.html

What is SUPERMARKET TRADE SHOW?
SUPERMARKET TRADE SHOW offers the latest information to food distribution industry focus-ing on supermarkets. It gives you an opportunity to meet leaders from the retail, wholesale, ready meal
and food service industry, and to find new partnerships, new networks and new trends for helping yourbusiness. This is the 59th edition.

OUTLINE
Exhibition Name: SUPERMARKET TRADE SHOW 2025 (Abbreviation: SMTS2025)
Date: February 12 (Wed.) - 14(Fri.), 2025
10:00am-5:00pm *Closes at 4:00pm on the last day
Notes for your visit

Organizer: National Supermarket Association of Japan
Venue: Makuhari Messe
Admission: Pre-registration required

TradeOnly

Trade Only

Under 18 notallowed to enterNo collecting
samples

Concurrent Show: Seminar Stage, Reception Party
Official Supporters (planned)
Ministry of Economy, Trade and Industry / Ministry of Health,Labour and Welfare / Consumer Affairs Agency / The Tokyo
Chamber of Commerce and Industry / Japan External Trade
Organization (JETRO) / U.S. Agricultural Trade Office,
The Embassy of the United States of America / Food Marketing
Institute Japan, and others

No Roller Bags

* Please use the paid cloakroom

No sales toexhibitors

Organizer - National Supermarket Association of Japan (NSAJ)NSAJ is a benevolent association that has close relationships with the administrative organs.
Speaking of unique points, its regular members are about 10,000 leading
supermarkets all over Japan and the main buyers for SMTS. It has about 300 regularmembers and about 1000 supporting members (manufacturers, wholesalers and other relatedcompanies).**The numbers of present members are as of March 2024.

2Why Exhibit at SMTS?
Scale of Exhibition
The latest store facilities, materials and information services are displayed as well as food andlocal products of Japan and overseas. It is one of the largest scale exhibitions in Japan organizedby the retail distribution industry association.
＜In SMTS2024＞

Trade Visitors

Exhibitors

Booths75,858

2,190

3,521

*Incl. concurrent shows*Including multi-day visitors

companies/organizations

93 overseas exhibitors with 126 booths from 13 countries/regions

Quality of Visitors
We invite a large number of retailers including supermarkets and food distributors. Visitors areretailers VIP (CEO, owner and board member) and buyers who have the decision authority.
Supermarket/GMS
Online Supermarket
Home Improvement Store
Drugstore
Department Store/Specialty Shop
Convenience Store
Other Retail Store

17.0%
1.5%
0.2%
0.7%
1.7%
0.9%
4.3%

Hokkaido
Tohoku region
Chubu region
Kinki region
Chugoku region
Shikoku region
Kyushu region/Okinawa
Overseas

1.7％
4.6％
9.7％
7.7％
2.0％
1.0％
3.4％
0.8％

Supermarket/Retailer

26.3%

Own an authority tomake a decision

37.1%

Food Manufacturer

21.6%

I am influential to makea decision

Food Trading Firm &Wholesaler/Importer

Kanto Region

69.1%

37.6%

26.8%

[Industry][Decision Maker][Place of Work]*Excerpts from SMTS/DTS2024 Show Report

Business Meetings during the Show
Specific number of new business appointments and order intake etc. during the exhibition period.

❶❷❸❹❺Appointment
acquiring rate

Order intake rate

Business cards

Business meeting

New meetingHow manybusiness cards didyou get from thevisitors?

Out of ❶, howmany had a clear
intention in having
business meetingat your booth?

Out of ❷, howmany NEWbusiness meetings
did you have?

Average

Average

Average

552.3

185.5

92.5

How many
appointments didyou get?

*Appointment total ÷Concrete business meeting
total

Average

50.3

How many orders
did you get?

*Order total ÷Concrete business meeting
total

Average

12.3
3

EXHIBIT ZONESoft and Alcoholic
Beverage Zone

Processed Food Zone

■ Water (Mineral water)■ Soft drinks■ Beer / Beer flavored sparkling alcohol /Other sparking alcohol■ Liquor■ Wine/ Imported liqueur■ Sake / Shochu /Miscellaneous alcoholic beverages■ Non-alcoholic beverages and Others■ Daily foods■ Seasoning / Spice / Stock■ Flour■ Cooking oil■ Canned / Bottled foods■ Instant foods / Pre-packed foods /Convenient foods■ Dried foods■ Rice■ Bread / Noodles■ Luxury foods (tea, coffee etc.) and others■ Organic Foods / Natural foods, SDGs

Confectionery andSweets Zone

*For prepared meal, please exhibit at“Delicatessen Trade Show 2025” as a concurrent
show.
*For frozen products, please exhibit at “Frozen xFood” as Food Trends Zone.

■ Confectionery■ Delicacies■ Desserts / Raw sweets■ Japanese sweets■ Material for confectionery and Others

Food Trends Zone *Details on P.5*For iced and frozen desserts, please exhibit at“Frozen x Food” as Food Trends Zone.

Fresh Product Zone

■ Vegetables, Fruits, Flowers(vegetables, fruits, flowers,processed vegetables / fruits)■ Stock farm products(meat, processed meat)■ Marine products(raw foods, processed marine products)■ Eggs and others■ Time efficiency × Food
■ Protein × Food
■ Inbound × Food
■ Frozen × FoodStore Development andSales Promotion Zone
■ Store DX / Data utilization /Customer attraction support and sales / Promotion■ Online supermarket / Delivery■ Point service■ Improved store operations / Operational efficiency /Productivity■ Temporary staffing / Education / Recruitment■ Newspapers / Magazines / Books / Web media

Equipment and Material Zone
■ Shop fitting / Construction■ Wrapping / Binding devices■ Food fabricating equipment /Cooking devices for professional-use■ Refrigerated / Freezing devices■ Display showcases■ Other in-store devices and equipment■ Distribution / Storage / Logistics /Devices for quality control■ Shop outdoor facilities■ Security related devices■ Environment / Hygiene related devices /Equipment■ POS register / Cashless■ Daily goods / Sundries / Nonfood articles

Japanese Regional
Product Zone
■ Japanese regional product

Zone Layout (planned) *It may differ from actual layout.

Equipment and Material

Equipment and Material

Processed Food
Processed Food
SeminarStage

Food Trends Zone

Equipment and MaterialStore Development andSales Promotion<ConcurrentShow>
Delicatessen
TradeShow 2025

Confectioneryand Sweets

SoftandAlcoholic
BeverageFresh Product

VIP Lounge / VIP Cloakroom

JapaneseRegionalProduct4<Concurrent Show>
20th Kodawari Food Fair 2025

SMTS2025 Organizer’s Project
Food Trends Zone

This zone focuses on four food trends with the newly added
themes of "Time efficiency x Food" and "Protein x Food”.

“Time efficiency × Food”“Protein × Food”

Food, information technology and services related to time efficiency

Food, information technology and services related to protein

The time efficiency mindset, in which people want to use theirtime efficiently, is spreading, especially among young people.
In addition, the demand for simplicity and shortened cooking
times, while taking into consideration the nutritional value andhealth of food, is expected to increase for today's busy people.
The "time efficiency x Food" zone will offer products, information,technologies, and services to realize a "time efficiency" in termsof food and cooking, while enjoying a full meal, and will makeproposals that lead to a rich dining experience.

Protein is an essential nutrient for the body, and in recent years,
there has been a growing awareness of the need for its intake forpurposes such as training, dieting, and beauty. Additionally,protein intake is considered important for preventing frailty in older
adults, and this market is expanding further.
In the "Protein x Food" zone, we will provide new products,
information, technologies, and services related to protein, as well
as disseminate information on health proposals and healthsupport in supermarkets.

■ Products specialized for time efficiency (retort pouch, freeze-dried,seasonings, etc.)■ Meal kits and microwaving products■ Semi-cooked products (processed vegetables, processed fruits, etc.)■ Short cooking time items (microwave cookers, kitchen utensils, etc.)■ Recipe proposal and video creation service■ Sales floor proposals, and services to improve the efficiency ofsettlement and payment■ Internet supermarkets, quick commerce, other information, technology,services, etc.

■ Products fortified / Enriched with protein■ Products designed for convenient protein intake■ Products focusing on the nutritional value, absorption, and quality of protein■ Products related to plant-based protein■ Products related to alternative protein■ Other products, information, and services related to protein“Inbound × Food”“Frozen × Food”

This is a zone that gathers food, information, technology, andservices related to inbound demand in the food sector, such asmeals, souvenir purchases, and experiences of Japanese foodculture, which have increased rapidly due to the resolution of theCOVID-19 pandemic and the depreciation of the yen, among
other factors, among foreign tourists visiting Japan.

This is a zone that gathers the latest food, information, technology,and services related to frozen foods, as demand and shelf spacein supermarkets continue to expand due to changes in lifestyleand technological innovations.

Food, information and services related to inbound■ Japanese cuisine related products (sushi, tempura, udon, soba, etc.)■ Popular Japanese menu items among foreigners (ramen, curry, yakiniku(Japanese barbeque), konamon (food made with ﬂour, grains and beans), etc.)■ Souvenirs, luxury goods, confectioneries, sweets related products■ Seasonings (soy sauce, miso, dashi, sauce, etc.), fermentation related products■ Japanese culture related products, character goods■ Vegan, vegetarian, halal related products■ Products for affluent foreign customers■ Inbound services such as store layout proposals, sales promotion tools,logistics and transportation, etc. and others

Foods, equipment, technology and services related to frozen■ Frozen prepared meals / Cooked frozen foods / Frozen meal kits /Frozen box lunch■ Frozen noodles / Frozen snacks / Frozen rice / Frozen bread■ Frozen ice cream / Frozen desserts / Frozen sweets / Ice■ Frozen ingredients(fruits & vegetables, stock farm, fisheries, mixed products)■ Private Brand (PB) frozen foods■ Frozen foods prepared under the supervision of famous chefs and restaurants /Frozen meals of local and regional products■ Refrigeration-related equipment and technology(frozen showcases, frozen vending machines, freezing machines, etc.)■ Information, services related to frozen, and others

APPLICATION GUIDE
Exhibitor Badge
・5 exhibitor badges per booth will be issued. ・Details will be announced in October 2024.

Determination of Booth Location
The organizer will do the layout of the booth location carefully considering the following aspects in the order of the arrivalof the application form.
■ Member or Non-member of NSAJ ■ Number and configuration of exhibiting booths■ Difficulty level of product move-in, move-out and booth build-up ■ Past record of exhibiting ■ Exhibit zone ■ Exhibit items

Schedule to Exhibit
2024

2025

June

Start to accept applications

AugustPay exhibit fee / Application Deadline

October

Announcement of floor layout / Exhibitors consider options for booth display

DecemberStart to distribute invitation tickets

January
February

Creating a list of expected visitors / Checking the delivery schedule for ordered items
Final confirmation of operation and decoration / Creating a staff list
Exhibition open5

PARTICIPATION GUIDE
Space
fee

Prices shown are with consumption tax.
• 1 booth minimum size: 3m x 3m (9sqm), 4 ormore booths application only.
• Four corners of the raw space will be indicatedwith tapes on the floor. However, the adjacentbooths may be placed depending on the floor
layout situation. In that case, system wall panels
will be installed.
• Wall panels, carpets or any other fittings are notincluded.
• Exhibitors need a minimal decoration on theirbooths to keep the unified aesthetic appearanceof the show. One third or more per one side must
be open with an access aisle. Overseas Secretariat
can introduce an official contractor if needed.
• Up to two co-exhibitors per one booth can beregistered on printed materials and the website.
• Height limit of booth decoration is 2,700mm.
However, if constructions are to be built more than
1,000mm inside the booth from its four boundaries,
the height limit is 3,600mm for “Space OnlyBooth".

4 booths or over¥396,000 (JPY)per booth (1 booth minimum size: 3m x 3m)
Less than 2/3

Four corners indicated with tapes

More than 1/3

Less than
2/3

More than
1/3

More than
1/3

Less than
2/3

More than 1/3

Less than 2/3*There is no need to open one third on the part along the neighboring booths as
2.7m height system wall panels will be installed by the organizer.

Packagefee

Space fee + Stand construction and fittings*In case you provide food / drink tasting, installing sink / wash basin is necessary based on the guidance of Local Health Center. Exhibitors must bear the cost ofthe installation fee.

Package A

Package B¥535,150 (JPY)

Including:

Package C¥571,450 (JPY)¥598,400 (JPY)

Including:

Booth Fittings•System Walls(H2.7m / White)•Needle Punch
Carpet (Gray)– 1 sheet / booth•Company Name Board with booth number•Dust Bin – 1 piece / booth•Spotlight (100W) – 3 pieces / booth•Power Outlet – (100V, up to 900W)– 1 piece / booth•Electrical Consumption Fee – 1kW / boothServices•Primary Electrical Work – 1kW / booth•Booth Cleaning•Waste Disposal•Setting-up & Dismantling Work

*Only one company name board will be provided
even if you have multiple booths or a corner booth.

Including:

Booth Fittings•System Walls (H2.7 / White)•Needle Punch Carpet (Red,Booth Fittings•System Walls(H2.7m / White)•Needle Punch
Carpet (Red,Green, Blue, Orange or Gray)– 1 sheet / booth•Company Name Board with booth number•Shelf – 3 shelves / booth•Cubicle with Curtains – 1 piece / booth•Reception Counter – 1 piece / booth•Catalogue Stand (12 shelves) – 1 piece / booth•Multipurpose Box with casters and key (depth 0.6m)

Green, Blue, Orange or Gray) – 1 sheet / booth•Company Name Board with booth number•Terraced Table with a white table cloth– 1 piece / booth•Catalogue Stand (12 shelves) – 1 piece / booth•Bar stool – 1 stool / booth•Dust Bin – 1 piece / booth•Spotlight (100W) – 3 pieces / booth•Power Outlet – (100V, up to 900W) – 1 piece / booth•Electrical Consumption Fee – 1kW / boothServices•Primary Electrical Work – 1kW / booth•Booth Cleaning•Waste Disposal•Setting-up & Dismantling Work– 1 piece / booth•Dust Bin – 1 piece / booth•Spotlight (100W) – 3 pieces / booth•Power Outlet – (100V, up to 900W) – 1 piece / booth•Electrical Consumption Fee – 1kW / boothServices•Primary Electrical Work – 1kW / booth•Booth Cleaning•Waste Disposal•Setting-up & Dismantling Work

*Only one company name board will be provided even
if you have multiple booths or a corner booth.

*Only one company name board will be provided even if you havemultiple booths or a corner booth.

EXHIBIT ZONE
All the exhibitor booths will be located according to their product category. Please choose only one category of your products (multiple choicesprohibited) from below and indicate it in the application form when applying. The organizer will consult the information given for the floor layout.

Time efficiency × Food

Protein × Food

Inbound × Food

Frozen x Food

Soft and Alcoholic Beverage Zone

Confectionery and Sweets Zone

Fresh Product Zone

Processed Food ZoneStore Development and Sales Promotion Zone

Equipment and Material Zone
After the submission of the Exhibitor Application, the Exhibitor is not permitted to withdraw or cancel all or part of an exhibit except when suchcancellation is due to unavoidable circumstances; provided, however, that the Organizer accepts such cancellation, in its sole discretion. On the partof the Exhibitor, the Exhibitor shall notify the Organizer of such action in writing and pay the prescribed cancellation fee.

<Cancellation Fee>

On or before August 9, 2024: 30% of exhibition fee
On and after August 10, 2024: 100% of exhibition fee

APPLICATION DEADLINE
6

August 9, 2024
*If the booths sell out before the deadline, the application will be finished.