Hyper-precise
positioning
solving criticalmarket demands

As the world becomes more connected than ever,businesses and consumers demand the latest,
most advanced technology. Information must bedelivered at record speeds and with high precision.
A fundamental component to creating an optimaluser experience is accurate location positioning.
Whether a distribution center managing a lineof fleets, or a car manufacturer advancing its
autonomous driving footprint, accuracy is crucial.
Positioning using a Global Navigation Satellite
System (GNSS) is becoming more relevant andattainable. GNSS receivers are increasingly
affordable and available on mass-market devices
from mobile phones, to wearables, to drones. By
increasing accuracy down to just a few centimeters
opens a new set of opportunities that werepreviously limited to high-end industries.

AutonomousVehicles

FleetManagement

Although the automotive industry has
put massive amounts ofresearch and investment into
evolving autonomous vehicles,
drivers are often hesitant tocompletely hand over control.
It requires a significant amountof trust in the car’s ability to plan andpredict the right maneuvers.

There has been a huge increase in fleet
operations due to our on-demand
economy, with an even greater influx
in the wake of COVID-19. Vehicle
tracking is widely available in mostfleet management systems, most relyon GNSS and there is an opportunity toenhance the accuracy with PPP.

→High accuracy positioning using
Precise Point Positioning (PPP)
avoids the need for Real-Time
Kinematic (RTK) infrastructure which
is not widely available on massmarket devices.

→ Accurate tracking and visualization
impact a range of commercial
functions – asset utilization,
operational costs, customersatisfaction and safety & security– solidifying the need for higherprecision tracking.

→Autonomous driving requires
precise accuracy to the sub-meterlane level in order to position thevehicle correctly to aid inautonomous navigation.

→ Bad satellite signals and signal
interference caused due to urban
canyons can cause calculation
errors, and fleet managers needadditional location-centric insights
for impactful business decisions.

UrbanMobility

Pay-As-You-Drive
Insurance

Cities have continued to grow with 55%
of the world’s population living in urbanareas estimated to increase to 68% by
2050 (Source: UN Dept of Economic &Social Affairs). Mega cities globally are
overcrowded and have high levels oftraffic and pollution. Mobility options
like scooters and e-bikes and ridesharing have become very popular andeffective for short journeys and can playa role in alleviating some of the city
problems, but they are not without theirown technological challenges

The trend towards pay-as-you-drive
insurance continues to rise,
particularly in urban areas and among
younger demographics. Therefore, theindustry has seen an increase in driver
behavior analysis.

→Accurate positioning in urban
environments is difficult due tosatellite signal interference frombuildings and other obstructions.

→Accurate location and tracking
while consuming minimal power
are required to facilitate businessmodels of micro-mobility.

→ Insurance companies provide
incentives and premiums to thosewith safer driving records, which
requires tracking devices installedin the cars to ensure driver behavior
is accurately recorded.
→ Trackers need to be easy to use,
low-cost and battery-powered,making a low-power GNSS essential.Wearables
Over the last three years, wearables have experienced
incredibly high adoption rates. The market is expected tosee growth exceeding $93B, driven by an increased appetite
for health monitoring and options features such as virtual
personal assistants. Source: Deloitte report.
→ Long battery life and small size are critical.

→ Highly accurate positioning is essential for wearables tofulfill their role of sports/fitness and health monitoring.

Sony Semiconductor
Solutions builds chipsetsfor broader use of GNSS
positioning and tracking
To meet the challenges and extend the use of GNSS,
Sony Semiconductor Solutions launched a range of GNSS
L1 receiver integrated circuits with innovative silicon
design techniques, the latest being CXD5605 which
consumes just 6mW when continuously tracking.

Users continue to demand even higher levels of accuracy,
so Sony Semiconductor Solutions has created a new L1+ L5 device, the CXD5610GF, which uses the same design
techniques as CXD5605GF, maintains the very lowpower consumption and has significantly improved
accuracy when compared to L1-only receivers.
In addition, Sony Semiconductor Solutions offers thesmallest and ultra-low-power cellular IoT 5G readychipset – the Altair ALT1250. The chipset supports
CAT-M /NB-IoT with 2G fallback, integrated SIM (iSIM),
hardware-based security and integrated GPS/GNSS.

Precise positioning
using HERE Technologies
HERE Technologies partnered with Sony Semiconductor Solutions
to integrate HERE HD GNSS Positioning into Sony Semiconductor
Solutions’ dual-band LSI chipsets. These sets can locate devices
with sub-meter level precision while maintaining low power
consumption. HERE HD Positioning is a cloud streaming services thatimproves accuracy 3-4 times over regular GNSS, available globallyfor mass-market devices and requires no additional hardware.

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