About RIIM
Research Institute of Information Technology and Management (RIIM) was established in2003 March. RIIM is engaged in major research programs related to IT and Business.
Our basic policy is to make a research about IT in terms of both Technology and theinfluence. We focus on the aspect of how IT influences Business Models along with
Industrial transformation. We also emphasis on both academism and practicalism.
To expand our research programs, RIIM is linked with the MBA course for business people
at the graduate school of commerce, Waseda University.

 Currently, we have 8 intensive research fields.

1. Industrial modularity and Business Model Innovation
2. IT and Business Models
3. IT and CRM strategy
4. IT investment and Critical Success Factor
5. IT marketing
6. IT and business innovation
7. IT and globalization
8. Strategic theory and IT industry

Graduate School of Commerce
The Graduate School of Commerce, Waseda University is one of the leading graduate
schools of business and commercial science in Japan. Inheriting the educational traditions ofthe School of Commerce (established in 1904), the Graduate School was established in 1951
during the great reform of the Japanese education system, and has educated many studentsof ability who are now dedicating themselves to both domestic and international business,academic and other fields.
The objectives of the Graduate School are to give advanced knowledge and skills in the fieldsof business management and the commercial sciences, and cultivate higher degrees in its
M.Comm. and D.Comm. Programs, the special skills needed by professionals in theacademic and business world. To this end, the School offers training and research
opportunities in Management, Marketing, International Business, Finance, Accounting,Economic Theory, Econometrics, Public Policy, Economic History and other related fields.
The rapid diffusion of modern innovations such as advanced computer and communication
technologies has made our society more information-oriented, with a resulting globalization in
our ways of thinking. It is, however, sometimes difficult to comprehend and control thecomplex modern world using conventional ideas and the more traditional ways of thinking.
Education will enable us to overcome these difficulties. The twenty-first century needs moreinternationally minded persons of ability who can not only understand complex structures,functions, and roles, but also control them and provide solutions that integrate the concepts,views, professional knowledge, and techniques of many important fields.
With this vision in mind, the Faculty of the Graduate School is enthusiastic about breaking
away from conventional thinking, and developing the business sciences through academic
and research activities. The Faculty aims at improving such educational environments as there-education of graduates in the business field, the education of foreign students in Japan,
and the promotion of exchange programs for students of leading graduate schools throughout
the world.

Recent Publications
Tatsuyuki Negoro
Chief Director of RIIM, Professor of School of Commerce•

Possibility Beyond Customer Relationship Management: FromEncirclement to Open Partnership, Waseda Business & Economic
Studies, 2003 March.

•Internet-Specific Business Strategies Do Not Exist：An Analysis from a
Resource-Based Perspective, Waseda Business & Economic Studies,2004 March.

•Can CRM be a Differentiation Strategy?, Waseda Business & Economic
Studies, 2005 March.

Contact
Research Institute of Information Technology and Management
1-6-1, Nishi-Waseda, Shinjuku, Tokyo 169-8050, Japan
Waseda University
Send mail to:
general enquiry: riim-sec@list.waseda.jp
FAX: +81-3-3203-7067
Chief-Director: negoro@list.waseda.jp