KNOWLEDGE BASE ARTICLE
Minelab Counterfeit WARNING
Buyer Beware Update
GENUINE MINELAB; GENUINE PERFORMANCE; STOP COUNTERFEITS CAMPAIGN
We are aware of the latest attempts by counterfeit manufacturers to copy our Genuine
Minelab Brand Protection Security labels featured on our Gold detector products.
Our GENUINE MINELAB; GENUINE PERFORMANCE; STOP COUNTERFEITS campaign aims toprotect the interests of our Valued Customers and Authorised Dealers by safeguarding theauthenticity and quality of our products and brand.
We have joined forces with a world leading expert in Brand Protection technology todevelop a system that combats attempts at counterfeit products. In our system, Minelab
uses security labels with hidden multi-colour images and key features (see below) thatcounterfeit manufacturers cannot copy.
BE AWARE:
Counterfeit manufacturers are now producing similar labels in order to exploit
YOU - our valued customers.
Counterfeit manufacturers do not have the technology to reproduce clear fullcolour and detailed images so, it is important for you to BE AWARE and KNOW
THE DIFFERENCE.

THERE ARE TWO LEVELS OF BRAND PROTECTION:•First level - By using the special Viewer on each security label, you are able toimmediately verify that the control box, Commander coil and carton is genuine. There
are two types and sizes of security label for different Minelab products, large and small.
We describe these in detail in the KNOW THE MINELAB DIFFERENCE PARTS 1 AND 2below.

•Second level – your Authorised Minelab dealer can complete a website verification
process that will tell you if the GPX-4500; GPX 4800 and GPX 5000 detector is genuine.

FIRST LEVEL
Please see the simple table below showing what the different security labels and the special
security Viewer look like:KNOWLEDGE BASE ARTICLE | KBA 22-1

Page 1Minelab Counterfeit WARNING
Large security label

Small security label

This label appears on: GPX-4500, This label appears on: Eureka
GPX 4800 and GPX 5000 control Gold, X-TERRA 705 Gold Pack
control boxes and Commanderboxes.
Coil products plus on the outer
cartons of the GPX Series; Eureka
Gold; X-TERRA 705 Gold Pack andCommander Coil.

Security label Viewer

This is the special security label
Viewer that will allow you toview hidden images to assist inverifying a GENUINE MINELAB.

KNOW THE MINELAB DIFFERENCE – Part 1
For first level verification of the GPX-4500, GPX 4800 and GPX 5000 products, we introduced alarge brand protection security label to the control boxes on 26th March, 2012.
The label is affixed to the control box; use the special security Viewer to reveal the hidden fullcolour image on the label as shown below:

This is what the security label looks like on the GPX 5000control box.

Using a special security Viewer, a clear full-colour and detailed
image will be visible in this location:

GENUINE MINELAB – when using the special security
Viewer, a full colour picture on a silver background (no tint)
appears in the window.

KNOWLEDGE BASE ARTICLE | KBA 22-1

Page 2Minelab Counterfeit WARNING
Here is an example of a fake and a genuine large security label

•
••

•
•
•

This is a fake label
There is little colour used onthe image
There is an obvious tint to thebackground colour
The word ‘Genuine’ is one
colour onlyThis is a genuine label
The image features a realcolour photo
The background is pure silver(no tint)
The word ‘Genuine’ features amulti –colour ‘rainbow’
spectrum

KNOW THE MINELAB DIFFERENCE – Part 2
For First Level verification of the Eureka Gold, X-TERRA 705 Gold Packcontrol boxes and Commander Coil products, we introduced a small brandprotection security label on 26th March, 2012, shown here:

Using the special security Viewer, a clear full-colour, detailed image appears in the window - as shown
below:KNOWLEDGE BASE ARTICLE | KBA 22-1

Page 3

Minelab Counterfeit WARNING

Here is an example of a genuine and a fake small security label
This is a fake label•

There is little colour used on theimage•

There is an obvious tint to thebackground colour

This is a genuine label•

The Genuine image features a rangeof colours•

The background is pure silver (notint)

KNOW THE MINELAB DIFFERENCE – Part 3
The small security label was also added to the outer product cartons of all GPX Series; Eureka
Gold; X-TERRA 705 Gold Pack and Commander Coils. It’s secured by adhesive and perforated
with a rivet to prevent re-use.

KNOWLEDGE BASE ARTICLE | KBA 22-1

Page 4

Minelab Counterfeit WARNINGSECOND LEVELONLINE VERIFICATION FOR THE GPX-4500, GPX 4800 and GPX 5000
Your Authorised Minelab Dealer has a step-by- step guide on how to obtain Second Levelconfirmation on Genuine GPX-4500, GPX 4800 and GPX 5000 products online.
••••

Ask your Authorised Minelab dealer to log on to the Dealer section of the Minelab
website: www.minelab.com/members/welcome-dealers
Complete the ‘Verify a Detector’ process by entering the specific information andfollowing the instructions.
When a correct serial number and hidden image ID is entered, a picture of thematching hidden multi-colour image will be shown on the screen (see below forexample). Congratulations, this verifies a GENUINE MINELAB product!
When an incorrect serial number and incorrect hidden image ID is entered, an alert
message appears.

HOW TO OBTAIN YOUR VIEWER
Viewers are now freely available. Ask your local Authorised Minelab Dealer for your Viewer or
email your local Minelab office (contact details below) and we will despatch one to you
immediately. We encourage you to use this viewer to verify GENUINE MINELAB products.
WHY ARE WE DOING THIS?
• Our products contain cutting edge technology which means that you, our customers
always know that you are buying the highest performance products, whether it is forbusiness or leisure – inferior quality products from counterfeiters lead to frustrationand disappointment as they cannot perform as well as a Minelab.
•Counterfeit products do not come with the same after sales support and guarantees.
GENUINE MINELAB comes with a 3 year transferable warranty or 7 day no questions
asked replacement guarantee (for faulty products).

KNOWLEDGE BASE ARTICLE | KBA 22-1

Page 5Minelab Counterfeit WARNING•Counterfeit products do not give back to the local community. When a customer buys
a counterfeit, the only winner is the counterfeiter. We work to ensure that communities
benefit from our products, whether that’s through ongoing training, after sales
support, or creating jobs and opportunities.

For further information, contact your Authorised Minelab Dealer or Minelab directly on:
minelab@minelab.com.au Australia, New Zealand, China, Asia, Indian Subcontinentminelab@minelab.ie Europe, Africa, Middle East, Russia, United Kingdom
info@minelabamericas.com USA, Canada, Mexico, Central & South America

KNOWLEDGE BASE ARTICLE | KBA 22-1

Page 6