Avishai Abrahami ―――― Co-Founder and CEO

AI at Wix

2023 Analyst & Investor Day

AI at Wix

Wix launched ADI, our first AI website
generator, in 2016. Since then, we’ve
continued to advance our offering,leveraging the many opportunities
that AI technology brings to our users
and internally at Wix.

Analyst & Investor Day | August 2023

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As one of our partners said:“ChatGPT is nice, but ChatGPT
that knows your business issimply amazing”

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Hila Gat ―――― Head of Data Science and AI

AI inside WixAnalyst & Investor Day | August 2023

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AI Team at Wix
This is what we doThis is who we areTeam founded in 2015

AI data scientists

Research and development of AI models
Deployment and maintenance of AImodels in production (MLOps)
Quality data collection and analysis(DataOps)

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AI engineers

Data experts

5Unique working method amplifies AI influence
across Wix product teams

AI OrgaE-commerce “AI Squad”

AI data scientists

AI Engineers and data experts

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A unique working method amplifies AI influence
across Wix’s product teams

AI OrgaAI data scientists

Engineers and data experts

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A unique working method amplifies AI influence
across Wix’s product teams

AI OrgaE-commerce Product TeamAI data scientists

Engineers and data experts

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A unique working method amplifies AI influence
across Wix’s product teamsaAI Org

AI Data Scientists
assigned to E-commAI scientists

aE-commerce Product Team

Engineers and data experts

Analyst & Investor Day | August 2023

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A unique working method amplifies AI influence
across Wix’s product teams

E-commerce “AI Squad”

AI OrgAI Data Scientists
assigned to E-CommaE-commerce Product TeamAI data scientists

Engineers and data experts

Enables every product team at Wix to deploy AI
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A unique working method
amplifies AI influence acrossWix’s product teams
1

Every product team at Wix can deploy and learn AI

2

AI teams connect to real problems

3

AI influence magnifies across the organization

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AI for production and researchAI in production

AI research

Deployed models~200Long-term research of
Wix’s unique problems

Yearly Predictions

16 billion

Collaboration with top AI companies(IBM, GoogleX, OpenAI)

Pre-trained and in-house AI models

Analyst & Investor Day | August 2023

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AI for production and research
AI in production

AI research

Deployed models~200Long-term research of
Wix’s unique problems

Yearly Predictions

16 billion

Collaboration with top AI companies(IBM, GoogleX, OpenAI)

Pre-trained and in-house AI models

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Tuning of pre-trained models

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14Developing Wix-specific models

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AI for production & research
User facing models

Efficiency & security

Smart insights

Site creation

Call summarization

Segmentation

Image manipulation

Care workload forecast

Site completion

Text creation

Spam detection

User satisfaction

Generated trailers

Fraud detection

Product segmentation

Recommended apps & products

Image generation to replace
photoshoots

Revenue forecast

Semantic searchCare chatbot

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Dev Q&A agent

Churn prediction
Premium prediction

17Optimizing internal efficiency

Optimize experts handling time
Automatic call summarization
Answer suggestion

Reduce human support interaction
AI chatbot
Article recommendation
KB search

Security & payments
Fraud detection
Payment provider
recommendation (underwriting)Analyst & Investor Day | August 2023

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AI for production and research
AI in production

AI research

Deployed models~200Long-term research of
Wix’s unique problems

Yearly Predictions

16 billion

Collaboration with top AI companies(IBM, GoogleX, OpenAI)

Pre-trained and in-house AI models

Analyst & Investor Day | August 202319

Deep research - Diffusion Layout Transformer
Our paper: “DLT: Conditioned layout generation with Diffusion Layout Transformer”,
Dr. Eli Brosh and the AI research team
(asCustom% of revenue)
diffusion model:
continuous + discrete diffusion

Starting layout

Intuition: “closer” to how
designer works

Outperforms previous works on various
metrics and controllable settings

Resulting layout

Multiplesteps

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Wix is strongly
positioned tocontinue tocapitalize on AI
innovations

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Safe Harbor
Forward-Looking Statements

This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may
include projections regarding our future performance, including, but not limited to revenue, bookings and free cash
flow, and may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,”“could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “outlook,” “future,” “will,” “seek”
and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly
and annual guidance, are based on management’s current expectations, which are subject to uncertainty, risks andchanges in circumstances that are difficult to predict and many of which are outside of our control. Importantfactors that could cause our actual results to differ materially from those indicated in the forward-looking
statements include, among others, our expectation that we will be able to attract and retain registered users andgenerate new premium subscriptions, in particular as we continuously adjust our marketing strategy and as themacro-economic environment continues to be turbulent; our expectation that we will be able to increase theaverage revenue we derive per premium subscription, including through our partners; our expectations related toour ability to develop relevant and required products using Artificial Intelligence (“AI”), the regulatory environment
impacting AI related activities including privacy and intellectual property aspects, and potential competition fromthird-party AI tools which may impact our business; our expectation that new products and developments, as wellas third-party products we will offer in the future within our platform, will receive customer acceptance andsatisfaction, including the growth in market adoption of our online commerce solutions; our assumption that
historical user behavior can be extrapolated to predict future user behavior, in particular during the current
turbulent macro-economic environment; our expectation regarding the successful impact of our previously
announced Cost-Efficiency Plan and other cost saving measures we may take in the future; expectations regarding
our ability to reach our profitability targets; our prediction of the future revenues and/or bookings generated by ouruser cohorts and our ability to maintain and increase such revenue and growth, as well as our ability to generate andmaintain elevated levels of free cash flow and profitability; our expectation to maintain and enhance our brand andreputation; our expectation that we will effectively execute our initiatives to improve our user support function
through our Customer Care team, and that our recentAnalyst & Investor Day | August 2023

downsizing of our Customer Care team will not affect our ability to continue attracting registered users andincrease user retention, user engagement and sales; our plans to successfully localize our products, including by
making our product, support and communication channels available in additional languages and to expand ourpayment infrastructure to transact in additional local currencies and accept additional payment methods; ourexpectation regarding the impact of fluctuations in foreign currency exchange rates, interest rates, potential
illiquidity of banking systems, and other recessionary trends on our business; our expectations relating to therepurchase of our ordinary shares and/or Convertible Notes pursuant to our repurchase program which remains
subject to Israeli court approval and depends on a number of factors, including the market price of the Company’sordinary shares, general market and economic conditions and other corporate considerations; our expectation that
we will effectively manage our infrastructure; our expectations regarding the outcome of any regulatory
investigation or litigation, including class actions; our expectations regarding future changes in our cost ofrevenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as ourability to achieve profitability, including the profitability targets set forth herein; our expectations regarding
changes in the global, national, regional or local economic, business, competitive, market, and regulatory
landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia; ourplanned level of capital expenditures and our belief that our existing cash and cash from operations will be
sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations
with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees
and key personnel; and our expectations about entering into new markets and attracting new customer
demographics, including our ability to successfully attract new partners large enterprise-level users and to grow ouractivities with these customer types as anticipated and other factors discussed under the heading “Risk Factors” inthe Company’s annual report on Form 20-F for the year ended December 31, 2022 filed with the Securities andExchange Commission on March 30, 2023. The preceding list is not intended to be an exhaustive list of all of ourforward-looking statements. Any forward-looking statement made by us in this press release speaks only as of thedate hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is
not possible for us to predict all of them. We undertake no obligation to publicly update any forward-lookingstatements, whether as a result of new information, future developments or otherwise.

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