Corporate Information / Global Network
Subsidiaries and Representative Oﬃces

Service Centers

National Distributors

Corporate Proﬁle & CSR Report 2015

FURUNO DEUTSCHLAND GmbH

Headquarters

FURUNO SINGAPORE PTE LTD

Europe

Japan

Asia

FURUNO (UK) LTD.
FURUNO NORGE A/SFURUNO DANMARK A/SFURUNO BROADBAND SERVICE CENTER ApSFURUNO SVERIGE AB
FURUNO FINLAND OYFURUNO POLSKA Sp. Zo.o.
FURUNO DEUTSCHLAND GmbHFURUNO EUROPE B.V.
FURUNO FRANCE S.A.S.
FURUNO ESPAÑA, S.A.
FURUNO ITALIA S.R.L.
FURUNO HELLAS S.A.
FURUNO (CYPRUS) LTD
FURUNO EURUS LLC

FURUNO KYUSHU HANBAI CO., LTD.
FURUNO KANSAI HANBAI CO., LTD.
KYORITSU RADIO SERVICE CO., LTD.
FURUNO SYSTEMS CO., LTD.
FURUNO LIFEBEST CO., LTD.
FURUNO SOFTECH CO., LTD.
LABOTECH INTERNATIONAL CO., LTD.

FURUNO SOFTECH (DALIAN) CO., LTD.
FUNOTEC (DALIAN) CO., LTD.
FURUNO SHANGHAI CO., LTD.
FURUNO HONG KONG CO., LTD.
FURUNO KOREA CO., LTD.
FURUNO SINGAPORE PTE LTD

Company Outline (as of February 28, 2015)
Incorporated

May 23, 1951

Paid-in Capital￥7,534 million

Number of Employees

2,930 (consolidated)

Consolidated Sales￥85,966 million

www.furuno.com

9-52 Ashihara-cho, Nishinomiya City, Hyogo 662-8580, Japan
Phone. +81 798-65-2111

FURUNO U.S.A., INC.

North America
FURUNO U.S.A., INC.

・The information in this pamphlet is current as of May 28, 2015.
・All brand and product names are registered trademarks, trademarks or service marks of their respective holders.

PRESIDENT'S MESSAGE

Technology for Visibility
FURUNO ELECTRIC CO., LTD. (FURUNO) was the ﬁrst company in the world to successfullycommercialize a ﬁsh ﬁnder in 1948, and in the more than half century since that time, we havecontributed to the progress of society and industry by oﬀering cutting-edge, innovative electronic
devices that serve customers' needs. "Contributing to the society by creating new values" is what we
consider as our role in the society and this spirit is regarded as the most important value to be borne by
all of our employees and is clearly stated in our management principles.

Customers

Business Activity
Principles"SPC & I" embodies the basis upon which we create new values. By "Integrating" our knowledge,
experience and know-how derived from our business activities together with our three technical corecompetencies, "Sensing", "Processing" and "Communication", we shall strive to continually provide
solutions that are of value to our customers on a globe scale.
Our ﬁelds of business have extended from our main business ﬁeld of the maritime industry to medical
as well as ICT industries. It is our mission in our business activities to continually contribute to thesociety by "achieving better safety and peace of mind to bring about an environmentally friendly
society", and we shall continue to strive to achieve that end.

Achieve better safety andpeace of mind to bring about
an environmentallyfriendly societyCore Competencies

Shareholders

S

We respectfully appreciate your thorough understanding and support.

P

I

Integration

Processing

C

Communication

Contents

Management Principles
FURUNO's Three Technical Core Competencies

Its management must
be creative.
The happiness of its
employees comes withthe growth of
a company.
President

Yukio Furuno

Environment

Employees

Sensing

A company exists
to serve society.

Local
Community

Suppliers

Through SPC & I based on Integrationof our know-how with Sensing,Processing and Communication,

President's Message /Management Principles ・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 01
FURUNO's History ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 03
FURUNO's Business Fields (1)Marine Business ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 05
FURUNO's Business Fields (2)Industrial Business ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 09
FURUNO CSR Eﬀorts ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 13

we achieve better safety and peace of mind

Compliance / Risk Management ・・・・・・・・・・・・・ 13

to bring about an environmentally friendly society.

Relationships with Customers ・・・・・・・・・・・・・・・・・ 14
Relationships with Suppliers ・・・・・・・・・・・・・・・・・・・ 15
Relationships with Employees・・・・・・・・・・・・・・・・・ 15
Relationships with Local Communities ・・・・・ 17
Environmental Conservation Eﬀorts ・・・・・・・・・ 18
Corporate Information / Global Network ・・・・・ 19

01

Corporate Report

Corporate Report

02

FURUNO's History

We have developed products in a variety
of ﬁelds by exploiting our proprietary
technologies.

Fishing
Equipment
Fish Finder

Current IndicatorRadiotelephone

Inmarsat

Automatic Identiﬁcation System (AIS)Radar

GPS, Chart Plotter

INS (Integrated Navigation System)

GPS (GNSS) Receiver

GPS (GNSS) Disciplined Oscillator

GPS Fixed-Point Observation System

RadioCommunication
Equipment

Radar

Marine Business

Sonar

Navigation
Equipment

GPS

Technology

Technology

RadioTechnology

GPS
Products

UltrasoundTechnology

Developed GPS navigation system

Developed radar for vessels

ITS Products /Wireless LAN

1952

Automotive ETC(Electronic Toll Collection) System

DSRC (Dedicated Short Range
Communication) System

Wireless Handheld Terminal

Wireless LAN Access Point

Developed ﬁshing radiotelephone

1948

Industrial Business

1959

1986

MedicalEquipment

Successfully commercialized
world's ﬁrst ﬁsh ﬁnder

Clinical Chemistry Analyzer

Ultrasound Bone Densitometer

Business and Product History
Founding and successful commercialization ofworld's ﬁrst ﬁsh ﬁnder
1938
1948

FURUNO ELECTRIC SHOKAI LTD. founded in Nagasaki Pref.
Achieved practical use for the world's ﬁrst ﬁsh ﬁnder.

Business expansion, and development of overseas sales

1955
1964
1972
1974
1978

03

"International Furuno" declaration. Began export of productsin the following year.
Relocated headquarters from Nagasaki to Nishinomiya in
Hyogo Pref.
Received ﬁrst NMEA (National Marine Electronics Association)
Best Product Award (for 1971).
Established ﬁrst overseas subsidiary in Norway.
Established FURUNO U.S.A., INC. in the U.S.
Corporate Report

Progress toward a more scientiﬁc, eﬃcient ﬁshing industry

1967
1970
1980

Developed searchlight sonar, and extended maximum rangeof ﬁsh ﬁnders.
Developed 90-degree sector scanning sonar.
Developed the world's ﬁrst current indicator and video
plotter (track and course display).

Increased production and overseas expansion

1979
2005

Completed construction of Miki Factory in Miki, Hyogo Pref.
Established FURUNO DONG GUAN FACTORY in Guangdong
Province, China, and expanded overseas production.

Expansion into merchant marine business

1984
1985

Launched and strengthened merchant marine business.
Began sales of ARPA (automatic radar plotting aid) radar.

1987
1991
1995
2002
2009

Began overseas sales of merchant marine products.
Developed GMDSS-compatible radio station (RC-2000).
Developed integrated bridge system (VOYAGER).
Developed AIS (automatic identiﬁcation system) and VDR(voyage data recorder).
Started operation of the mobile satellite communications
service "SafeComNet" for ocean-going ﬂeets.

Expansion of recreational boat products

1985
1989
2001
2006

Full-scale entry into the marine leisure market.
Began sales of ﬁsh ﬁnder for recreational boats (FCV-663,
FCV-603).
Developed the NavNet series, a multi-function,
network-capable navigation system.
Began sales of ﬁsh ﬁnder with ACCU-FISH function for
determining ﬁsh size.

Expansion into industrial businessand system solutions ﬁelds
1966
1989
1992
1999
2000
2002
2003
2013
2014

Established a Special Equipment Department to handle systems
for use on land.
Opened FURUNO INT Center in Nishinomiyahama, Hyogo Pref.
Developed GPS receivers for automobiles (GN-92, GN-72).
Developed GPS displacement continuous remote monitoring
system (DANA2000).
Developed ultrasound bone densitometer, and automotive
ETC system.
Developed fully automated clinical chemistry analyzer.
Developed GPS disciplined oscillator.
Developed compact, lightweight weather radar system(WR-2100, WR-50).
Developed Dog Navi™ transmitter, a GPS marker for hunting.
Corporate Report04

Merchant

For Merchant Vessels

Fishing

For Fishing Vessels

Recreational

For Recreational Boats

Fishing

Recreational

Government

For Government Vessels

Business Fields

MarineBusiness

FURUNO equipment supports safe,
worry-free navigation.

Since successfully commercializing the world's ﬁrst ﬁsh ﬁnder in 1948, FURUNO has met customer needs
by developing and marketing various types of navigation and communications equipment.
Today, we oﬀer equipment to ensure safety, peace of mind, and higher eﬃciency for a wide variety of ships,
from large merchant vessels, to ﬁshing boats and recreational boats.

Merchant

Voyage Data Recorder (VDR)

Merchant

Government

VDR records and stores navigation data andinformation. This data is obtained fromonboard sensors, and can be analyzed in
the event of a marine accident to pinpoint
the cause and prevent further recurrence.

Satellite Communications Equipment / Service
We oﬀer communications equipment and services
employing communications satellites. This enables
telephone and facsimile communication with theshore, as well as onboard connectivity to the Internet.

Fishing

Government

Coastal Monitoring System
Merchant

Fishing

Recreational

Merchant

Government

Fishing

Recreational

Government

Radar

Automatic Identiﬁcation System (AIS)

Radar acts as the eyes of a ship, sending out
radio waves as a means of detecting othervessels and obstructions in the surroundingarea. Radar allows ships to navigate safely,
even when dense fog reduces visibility.

AIS allows for ship information (e.g., ID, position,
heading direction) to be exchanged among
ocean-going ships and vessels. These systems
help prevent collisions and ensure safe
navigation. They also make it possible to detect
ships, which do not appear on radar because
they are hidden in the shadow of islands.
Merchant

Fishing

Recreational

These systems monitor the sea and harbor by
combining surveillance radar, surveillancecameras and other equipment. They support a
broad array of applications, from wide-range
surveillance for marine traﬃc control, tosurveillance over a limited range such as
ﬁshing grounds and aquaculture areas.

Government

GPS, Chart Plotter
Navigating in the open seas requires accurate
assessment of one's current position.
GPS chart plotters pinpoint a vessel's position
based on radio waves sent from GPS
satellites. The position is displayed on asimpliﬁed navigational chart.

Fishing

Recreational

Fish Finder / Sonar
These systems detect ﬁsh schools using ultrasoundwaves, which travel in straight lines as they
penetrate the water and bounce back to theoriginal source after hitting ﬁsh, the seabed orother objects. The depth and distance to schools ofﬁsh can be calculated based on the time it takes forthe ultrasound waves to return.

05

Corporate Report

Corporate Report06Business Fields

For Merchant Vessels

Marine BusinessAs part of our mission to contribute to safe and eﬃcient navigation, FURUNO oﬀers
a variety of navigation equipment and maintenance services. These products aredesigned for all types and sizes of merchant vessels, carrying both people andgoods, including passenger ships, container ships, tankers and LNG ships.

For Recreational BoatsFURUNO oﬀers navigation devices and systems for all types of recreational boats,including sport ﬁshing boats, sailboats and yachts. We support a safe, worry-freeand comfortable life at sea.

Integrated Navigation System
INS operates like a single instrument by integrating
data from radar and other navigation devices.

Network-Capable and Multi-Function
Navigation System
Electronic navigation systems centralize andintegrate the functions of radar, ﬁsh ﬁnder, GPS,
AIS, camera and audio system.

Electronic Chart Display and Inmarsat
Information System（ECDIS） FleetBroadband
These systems display
navigation informationsuch as ship position andspeed on electronic
navigational charts.

For Fishing Vessels

Enables ship-to-shoreand ship-to-ship
communication via
satellite.

Since our founding, FURUNO has oﬀered electronic ﬁshing equipment to modernize
and improve the eﬃciency of commercial ﬁshing. Today we are contributing toprogress toward sustainable ﬁshing by providing systems for management ofmarine resources, such as ﬁsh ﬁnders with ﬁsh size assessment functions .

For Government Vessels

GPS, Chart Plotter

Autopilot

GPS chart plotters display
position informationacquired from GPS
satellites, much like a car
navigation system.

Automatically controls
the rudder so that theship travels in thedesignated direction.

FURUNO provides systems for government vessels carrying out marine duties inpunishing environments, such as coast guard vessels, ﬁshery patrol boats,survey/observation vessels and training ships. We propose optimal equipment tosuit the needs of each type of ship.

Scanning Sonar
Enables ﬁsh ﬁnding in all directions around a boat.

Radar
From small- to medium-sized radars with improved
close-range detection capability.

07

Corporate Report

Fish Finder

Current Indicator

Can detect presenceof schools of ﬁsh, aswell as their position
and ﬁsh size.

Measure the direction
and speed ofunderwater currents.

Satellite Compass

Marine VHF Radiotelephone

Detect the ship's
heading with highprecision using
multiple GPS antennas.

Useful for exchanging
information during harbor
work, or whencommunicating with harborauthorities.
Corporate Report08GPS/ITS

GPS & ITS Products

Medical

Medical Equipment Disaster/Surveillance Disaster Prevention & Surveillance Solutions Wireless LAN Wireless LAN Systems

Business Fields

Industrial
Business

FURUNO products are at workin many areas of daily life.

Based on technology developed for marine electronic equipment, FURUNO has expanded into new ﬁelds,
including medical equipment and ICT devices, such as GPS and ITS (intelligent transportation systems) products.
Our aim is to realize a comfortable society with greater safety and peace of mind.

Disaster/Surveillance

Disaster/Surveillance

Meteorological Monitoring and Analyzing System

GPS Fixed-Point Observation System

As an application of small marine radar, we oﬀer compact,
low-cost weather radar, which can be installed at multiple
locations. The system observes rain clouds, predicts
sudden localized heavy downpours, and helps to mitigate
damage due to regional disasters.

These systems determine displacement offeatures such as the earth's crust, the ground andman-made structures by using GPS (GNSS) based
precision positioning technology. They are used
for tasks such as monitoring volcanic activity andlandslides, as well as managing safety anddetermining impact on the surrounding area
during construction of high-rise buildings.

MedicalClinical Chemistry Analyzer
GPS/ITSGPS (GNSS) Disciplined Oscillator

GPS/ITSBy synchronizing the built-in oscillator
with GPS, these devices generate ahigh-precision reference frequency and a
1-second pulse accurately synchronizedwith UTC (Coordinated Universal Time).
They are at work in mobile phone basestations and broadcast relay stations forterrestrial digital TV.

DSRC (Dedicated Short Range
Communication) System
Installed at a parking lot entrance,
construction site entry gate or similar
location, these systems enable
exchange of vehicle information andother data with ETC systems. The
result is smoother access, improved
safety and enhanced security.

These analyzers automatically takeprecise measurements ofenzymes, fats, sugars, proteins andother substances in the blood.

MedicalUltrasound Bone Densitometer
Devices that measure bonedensity by applying ultrasound tothe heel bone, enabling quicker
and safer screening than X-ray
equipment.

GPS/ITS

Automotive ETC (Electronic Toll Collection) System
These terminals allow for toll payment processing on
toll roads without the need to bring the vehicle to a halt.
Recently, applications have broadened to vehicle access
control at parking lots and construction sites.
Wireless LAN

GPS/ITS

Wireless Handheld Terminal

GPS (GNSS) Receiver

These terminals are for central managementof information and work support using awireless LAN system. They make various
kinds of work quicker and more eﬃcientthrough real-time management of work
status and product data at distribution
warehouses, shopping centers, production
sites and elsewhere.

09

Corporate Report

Wireless LAN

Wireless LAN Access Point
These devices create an environment enabling
wireless use of the Internet, at locations such as
train stations, cafés and hotels. They allow
connection to the Internet regardless of mobile
carrier, resulting in growing demand at
educational facilities, such as schools and private
tutoring schools, as well as at hotels, tourist
spots and other areas that attract tourists.

These high-precision position sensors can accurately
pinpoint their current position anywhere on earth byreceiving and processing signals from GPS (GNSS) satellites.
These units are incorporated into automotive devices suchas navigation systems, operation management terminals
and car-to-car communication terminals. They are also
used in mobile devices including mobile phones.

Corporate Report10Business Fields

Medical Equipment

Industrial Business

FURUNO oﬀers medical equipment useful for early discovery of illness andmonitoring of treatment. Examples include clinical chemistry analyzers employing
mechatronics, sensing and signal processing technologies and bonedensitometers employing ultrasound technology.

Disaster Prevention &Surveillance Solutions

FURUNO is working hard to contribute to a safe, worry-free society by oﬀeringsystems that predict meteorological events, such as sudden localized heavy
downpours using small weather radar, and geological events such as volcanic
activity and landslides using ground displacement monitoring systems.

Clinical Chemistry Analyzer

GPS Fixed-Point Observation System

Testing devices for measuring thecomponents of blood, used for medical
examination and related tasks.

This observation system enables determination ofground displacement in millimeters, by usingsophisticated GPS technology for ascertaining
accurate position information.

Ultrasound Bone Densitometer

Meteorological Monitoring and Analyzing System

Enable safe and easy measurement ofbone density by applying ultrasoundto the heel bone.

GPS & ITS Products

By exploiting technology developed for marine electronic equipment, we have
expanded into GPS-based products in a wide range of ﬁelds. FURUNO also oﬀers
ITS (intelligent transportation systems) using DSRC (dedicated short range
communication) technology to help improve safety and convenience.

By setting up small weather radar at multiple locations, it ispossible to observe changes in local weather in detail.

Wireless LAN Systems /EMC Test Services

By exploiting wireless technology, we oﬀer wireless LAN access points for moreconvenient Internet connection, as well as product management systems. In
addition, we provide services for measuring the eﬀectiveness of electromagnetic
countermeasures to support improved equipment safety and reliability.

GPS (GNSS) Receiver
These high-sensitivity,
compact, lightweight units canbe incorporated into car
navigation systems and various
kinds of mobile devices.

GPS (GNSS)
Disciplined Oscillator
Provide accurate timesynchronized with UTC(Coordinated Universal Time).

11

Corporate Report

Automotive ETC(Electronic Toll
Collection) System

DSRC (Dedicated Short
Range Communication)
SystemEnable toll payment
processing on toll roads
without the need for halting
the vehicle at tollgates.

Roadside communication systems
for private sector services,
enabling bidirectional
communication with ETC systems.

Wireless LAN Access Point
Access points enablewireless connection to theInternet, regardless of theusers' mobile carrier
contract.

Wireless Handheld Terminal
10-meter anechoic chamber for performing EMC testing

These terminals acquire data by
scanning bar codes. The
gathered information can thenbe centrally managed.

Corporate Report

12

CSR Eﬀorts

Relationships with Customers

Compliance
We have established a Compliance Committee, chaired by the President, and including outside members(lawyers). Taking the FURUNO Group Code of Conduct as a guideline, we are working to disseminate and ﬁrmly
establish a culture of consistent compliance with laws, corporate ethics, social norms and other responsibilities.

FURUNO listens carefully to the views of customers throughout the world, and all of our departments, fromresearch and development to service, are working to provide higher quality products and services.

Research and Development

Employee Education

In order to reexamine our corporate conduct, andrenew our commitment to compliance, we issued aCompliance Manual in 2006, and clariﬁed the code of
conduct to be observed by every group executive
and employee in Japan. Later, due to an amendmentof the Companies Act and the Financial Instruments
and Exchange Act, it became necessary to establish acommon code of ethics for the entire group,
including overseas subsidiaries. So we took thisopportunity to set forth a new FURUNO Group Codeof Conduct. In addition, the previous Compliance
Manual was reissued as a revised ComplianceHandbook. This Compliance Handbook has been
distributed to the employees of the FURUNO Group,
and is being used at every opportunity.

In order to improve compliance awareness, we areproviding compliance education through e-learning
for all group executives and employees. In addition to
training by rank and position, we are also holding
Workplace Study Sessions for exchanging views ineach department based on speciﬁc cases, andperiodically issuing a Compliance Bulletin witheasy-to-understand explanations of cases of
non-compliance.
Aside from this, we designate October of every year
as Compliance Strengthening Month, and over thecourse of the month, the Compliance Handbook isread together in workplace groups. Furthermore, we
provide individual preparatory compliance training
for employees sent overseas to ensure their familiarity
with points of notice relating to the regions where
they will be posted. Monitoring and auditing are also
carried out to determine whether activities to ensurecompliance are being properly conducted, and if
necessary, instructions are given to make
improvements.

Service

Contributing to the realization of a safe,
secure and comfortable society with
"Technology for Visibility"

We have built a global service network to
enable rapid and accurate response toa diverse range of needs

With "Technology for Visibility," we provide solutions to
help our customers in monitoring underwaterconditions and ship surroundings, as well as other ﬁelds.

FURUNO marine products are designed forease-of-operation, but in order for them to exhibit
their peak performance and to contribute to safe,
worry-free navigation, it is essential to improve not
only product quality, but also installation quality. Thisis ensured through proper installation, setting andoperation guidance on-site where the equipment is
to be used. We have therefore established four
service centers in Japan, the U.S., Germany andSingapore, and a network of distributors in over 40
countries. Additionally we have also established INS(Integrated Navigation System) training centers inDenmark and Singapore. This organization allows us
to provide repair, installation, inspection, training andother services in key ports throughout the world.

Relationships with Customers

Compliance / Risk Management

Using the Compliance Handbook

Production
The trusted FURUNO brand, created throughthe devoted eﬀorts of each of our employees

Risk Management
We have developed a company-wide risk management system supervised by the Risk Management
Committee. This committee is chaired by the President. Based on our Risk Management Rules, we areworking to reduce the risk of major impacts on management or employees.

Risk Response in a DisasterIn light of the Great Tohoku Earthquake which
occurred in 2011, in FY2012 we carried out an overall
review of the best approach for FURUNO to respond toa disaster. We have developed disaster response
policies, Company-wide Disaster Response Rules(which deﬁne roles and responsibilities when adisaster occurs), and Business Continuity Management
Rules that establish a system for ensuring business
continuity. We will also strengthen our response
capability by continually conducting personal safety
conﬁrmation drills and disaster prevention drills forearthquake scenarios. In FY2014, the scope of theseeﬀorts was broadened to all business sites

13

Corporate Reportthroughout Japan. Disaster readiness supplies were
stockpiled, and evacuation training for a large-scale
earthquake was carried out at key business sites.

Marine electronic equipment is used in an extremely
punishing environment, and thus we have a wide
variety of testing systems to enable simulation ofvirtually any maritime environment. In addition, we
have established a facility for EMC testing to enable
investigation of the eﬀects of electromagnetic
radiation, and we are working to create products that
do not emit unnecessary electromagnetic radiation,
nor are aﬀected by such radiation at or below
standard limits.

■ SMS Online System
Our online SMS (Service Management System) acts asa database of information on equipment installed ineach ship, and the support history of each product.
Using this system, we share information between
distributors and service centers, and thereby enable
speedy and accurate service.
Service request / enquiry
Distributors

Sharing of data

Subsidiaries

Users

Answer to the customers
Fire drill at Miki Factory

Evacuation drill at Nishinomiya Oﬃce

Corporate Report

14

CSR Eﬀorts

Relationships with Suppliers
At FURUNO, we strive to engage in fair-trading, building relationships of trust with suppliers, and achieve
mutual development while fulﬁlling our social responsibilities.

Fair Trading

We work hard to build and maintain symbiotic
relationships based on mutual trust, and this isachieved by dealing in good faith as an equal witheach supplier, regardless of nationality or company
size. We carry out material procurement activities incompliance with FURUNO's Green Procurement
Guidelines, while stressing product development
taking into account the environment (E) in addition
to quality, cost, and delivery time (QCD).

In order to maintain good partnerships withprocurement sources, manufacturing subcontractors
and sales representative agents, both inside andoutside Japan, we are fully committed to fair trading
based on the FURUNO Group Code of Conduct.
Selection of suppliers is carried out based on fairexamination in accordance with our Criteria for
Selection of the Partner Companies, and we work
hard to build and maintain sound business
relationships.

Promotion of CSR Activities

Relationships with Employees

Explanatory meeting on procurement

Suppliers are important partners supporting
FURUNO's manufacturing. In order to carry out
high-quality manufacturing through harmonious
coexistence and mutual prosperity, we maintainmutual understanding and trusting relationships byperiodically sharing strategies, policies and otherinformation with suppliers. At the same time, we
work to promote CSR activities throughout our entire
supply chain. We also strive to raise the level of our
CSR activities by, for example, continually conducting
audits of key suppliers, and when necessary providing
support and education for improvement.

Oﬀ-JT

Internal technology study meeting

Support for Improving Technical Capabilities
in R&D Work
Human resources development at FURUNO is based
on OJT, but in R&D work, where there is a need tocreate sophisticated new technologies and carry out
development by exploiting high-level specialized
knowledge and creativity, we needed to enableacquisition of knowledge and skills which cannot becovered by OJT alone. Therefore, we began technicaleducation based training on a yearly plan in 2005,
and since then have supported improvement of thetechnical capabilities of employees engaged in R&D
work through both OJT and Oﬀ-JT.
Also, in order to share the results of R&D
company-wide, we hold a meeting to present
technical research results once a year, and thereby
strive to share information, and improve skills
through interaction and communication between
workers.

Establishment of a Training System in
Response to the Advance of Globalization

Relationships with Employees
Based on the idea that "the essence of management is people," we have established development of
human resources and capabilities as one of our management strategies. Under a system of goal
management, which values the autonomy of each individual, we support the growth of our employees by
eﬀectively operating various personnel programs. These include an evaluation system for fairly assessing
the degree of goal attainment and the ability to accomplish work, a salary system for rewarding results, andjob rotation with an eye toward the future of each employee.

Development of Human Resources
We at FURUNO believe that people are the mostimportant resource, and the key to corporate vitality
and competitiveness. Therefore, at the workplaces,
which are our main venue for developing personnel,
we are utilizing OJT (on-the-job training) to develop
independent human resources who think and act on
their own initiative.
On the other hand, we also provide a full range ofOﬀ-JT (oﬀ-the-job training) to help develop individualcareers and improve management capabilities. More
15

Corporate Reportspeciﬁcally, we promote self-development througheducation programs based on e-learning, andsubsidies for correspondence education costs of all
employees, including non-regular employees. In
addition, we conduct action learning training fordiscussing and exchanging views on issues actuallyfacing the company, and career design seminars forpromoting individual career enhancement. In thisway, we provide support so that each employee canthink about their own life and approach to work,
which aids personal growth and helps to energize
their respective organizations.

FURUNO has built up a sales and service network, which
also includes aﬃliated companies and representative
agents. Presently, we oﬀer our products in as many as
150 countries and regions. We have achieved anoverseas sales ratio of approximately 60%, and amongthe 2,930 employees of the FURUNO Group, 907 work at

Joint research and development of weather radar

In addition, FURUNO regards joint research anddevelopment with outside organizations asopportunities for educating engineers. In order toacquire new technologies, strengthen coretechnologies, and speed up R&D, we are engaged injoint development through industry-academia
collaboration with many universities and research
institutions.

Relationships with Employees

Relationships with Suppliers

Basic Approach to Material Procurement

In-house meeting to present technical research results

overseas subsidiaries.
To cope with the advance of globalization, in FY2014 weestablished a training system in which trainees are
accepted from overseas subsidiaries and training isprovided for young Japanese employees to be posted
overseas. By providing work experience in overseas
regions, we aim to facilitate early acquisition of aninternational mindset that is needed by global
personnel.

We will grow by overcoming diﬃculties and achieving goals
Kenta Takahashi, FURUNO U.S.A., International Marketing Department, Marine Electronic Products Division

I joined FURUNO in 2007, and for a time dealt with China as part of FURUNO's
overseas marine business. At present, I am a purchasing manager at FURUNO
U.S.A., where my main duties include development of purchasing plans,
import work and inventory management. I also carry out a wide range of otherduties such as supporting the Technology Department and representative
agents in South America, and work relating to product planning. Due todiﬀerences in cultural background, I sometimes encounter diﬀerences inpeople's interpretations of things, and work does not always progresssmoothly, but I feel a sense of satisfaction in overcoming diﬃculties andcompleting my assigned tasks. On holidays, I strive to maintain motivation byliving a fulﬁlling private life, visiting some of the hundreds of wineries nearby,
and participating in practices with the company's softball team.

Takahashi (fourth from right) together withworkplace colleagues

Corporate Report

16

CSR Eﬀorts

Relationships with Local Communities

Environmental Conservation Eﬀorts

As a good corporate citizen, we are conscious of our role as a member of the local community, and we work hard tobuild prosperous relationships of mutual trust through our interactions with people. Naturally we contribute tosociety through our business activities, but we are also a committed participant in other community-based activities,
in areas such as education of the next generation, sports, and promotion of culture.

Cooperation with the Trial Week Programto Provide Real-Life Workplace Experience

Every year in August, Umi No Koshien: Nishinomiya
Sailing Cup is held at the new Nishinomiya Yacht
Harbor in Hyogo Prefecture with the aim of nurturing
yachting culture. FURUNO is a special sponsor of thisrace, and we present the FURUNO Cup as a special
award to the sailor who shows the most promise forthe future. In addition, during the event, ourcompany's R&D ship Pegasus operates as arace-viewing ship, letting members of the public
enjoy the competition and feel a deeper connection
to yachting and the sea.

To support the rearing of the children who will carryon the next generation, and bring them closer tosocial independence, we cooperate with the Trial
Week Program for experience-based learning about
workplaces. The program is for junior high school
students, and is led by Hyogo Prefecture. In FY2014,
we welcomed four junior high students from thelocal area to our Miki Factory during October.
Through manufacturing experiences not available tothe students in their regular lives, such as theassembly of radar and ﬁsh ﬁnder equipment, we
oﬀered an opportunity to learn the importance ofwork and responsible conduct.

Environmental Philosophy

Environmental Policy

In order to approach sustainability, we shall place "protection of the global environment," "creation of arecycling-oriented society," and "conservation of biodiversity" as the core mainstays of our environmental policy.
We shall strive to conduct environmental management, fulﬁlling the responsibilities expected of us as a company
and society's expectations of our products.

Message to Society
Let us protect our earth! Let us seek a 21st century characterized by ecological awareness! FURUNO will continue
to do its utmost to produce environmentally friendly products.

Guidelines for Action● Protection of the global environment
We strive to contribute to energy and resource conservation as well as reduction in emission of greenhousegasses throughout the entire process of procurement, manufacturing, distribution and disposal throughenvironmental design and by developing environmentally friendly products and systems.

Environmental Conservation Eﬀorts

Relationships with Local Communities

Special Sponsor of Umi No Koshien:
Nishinomiya Sailing Cup

Management of chemicals contained in our products is our top priority. We are working to create products with low
environmental impact, and to achieve continuous environmental conservation in all aspects of our business activities.

● Creation of a recycling-oriented society
We strive to reduce waste produced by our business activities and over the course of the lifecycles of our
products by promoting the reduction, reuse and recycling of waste.
● Conservation of biodiversity
We strive to reduce use and seek alternatives for chemicals that have negative impacts on living organisms andthe global environment through chemical risk management. Furthermore, we strive to contribute to preservationof the marine environment and realization of sustainable ﬁsheries through development and provision of
products and systems that contribute to more eﬃcient ﬁshing and marine resource management.
● Fostering a corporate culture of coexistence with the environment and society
In order to promote environmental communication, we aim to maintain and develop bonds of trust. This isachieved by actively disclosing our environmental policy, activities and accomplishments both inside and outsideof our company, and pursuing an enhanced dialog with stakeholders. Also, we seek to develop human resources
who adhere to environmental laws and regulations aﬀecting our business activities, strive for harmonious
coexistence with society in order to fulﬁll our social responsibility through environmental activities, and take theinitiative to engage in activities that beneﬁt society and the local community.

Status of ISO 14001 Certiﬁcation (as of February 2015)
Miki Factory: (Manufacturing of ﬁshing equipment, navigation equipment, radio communications equipment)
Engaged in full-scale implementation of environmental management systems since 1998.
Acquired ISO 14000 certiﬁcation at the end of 1999.

Nishinomiya Oﬃce: (R&D and corporate headquarters)

Fish Finder Selected as One of the Top 100 Innovations of Postwar JapanFURUNO's ﬁsh ﬁnder was selected as one of the Top 100 Innovations of Postwar Japan by the Japan
Institute of Invention and Innovation. Items selected for this award are innovations that weredeveloped and became widespread in postwar Japan, and made a major contribution to theadvancement of the Japanese economy.
The world's ﬁrst ﬁsh ﬁnder was developed and commercialized by our company in 1948. It was selected
for this award because it was an "innovation resulting from the development of ultrasound technology
passed down from the prewar era, and through value-creating entrepreneurial activity by FURUNO,
which at the time was a small-to-medium-sized enterprise." Our ﬁsh ﬁnder was also recognized for"transforming ﬁshing methods from dependence on experience and intuition of ﬁshermen to a morescientiﬁc approach, and for being a major milestone in the history of the ﬁshing industry."

Began preparations in 2000 and obtained ISO 14000 certiﬁcation in March 2001.

FURUNO INT Center: (Design and development, production and distribution of in vitro diagnostic biochemical analyzers,

ultrasound bone densitometers, fare collection equipment, GPS engines and apparatus, EMC testing,environmental testing and calibration for electronic equipment)
Obtained ISO 14000 certiﬁcation in August 2003.

Early model of the ﬁsh ﬁnder

Miki Factory EMS 623931
Nishinomiya Oﬃce EMS 614338
FURUNO INT Center EMS 623837

17

Corporate Report

Corporate Report18