PRESS RELEASE

18/08/2016

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The latest More Trees product TSUMIKI will be exhibited at the Event ofJapanese and French culture, PARISHIKI!

Image: TSUMIKI installation art by architect Kengo Kuma (for illustrative purposes)

TSUMIKI will enchant the world with Japanese beauty and warmth of woods
TSUMIKI by forest conservation organization More Trees (chair, Ryuichi Sakamoto) will be exhibited at PARISHIKI, thenew event of the cultures of Japan and France held in Paris. The exhibition will be held at the main venue of thePARISHIKI, Atelier Blancs Manteaux, which just opened this January in the Le Marais area known for having some of
the most sophisticated shops and galleries in Paris. TSUMIKI, meaning building blocks in Japanese, is designed byinternationally renowned Japanese architect Kengo Kuma and made of Japanese cedar. TSUMIKI seen from thefaçade will leap out at passersby, and you will enjoy the beautiful installation art of TSUMIKI covering an entire wall ofthe atelier with a motif of the mountains of Kyushu, where the wood used originates.
Come see TSUMIKI on the world stage.

More Trees’ TSUMIKI EXHIBITION in the PARISHIKI■Date & hours： Sep.1st -17th, 2016 (Closed on Sun. & Mon.)
Tue.-Fri. 12：00-19：00, Sat. 11：30-19：30■Venue： Atelier Blancs Manteaux(38 Rue des Blancs Manteaux 75004 Paris, France)■ Vernissage (the opening party): Sep.8th Thu. 19:00Please come and enjoy Japanese hospitality throughits culture and food.

Image: Atelier Blancs Manteaux

Touch the Japanese sense of beauty in Paris – PARISHIKI in Paris
PARISHIKI is a Japan-France joint project held for the first time this year organized byMaruwakaya who works on to recognize unique essence of Japanese culture, its quality,
history and background. It is a project to shine a spotlight on creators and venues produce
original creations not seen before evoking Japanese sense of beauty through publication oftabloid and various events in Paris where new culture is constantly being born.
In the first issue of the tabloid, interviews with architect Kengo Kuma, the designer of
TSUMIKI and with musician Ryuichi Sakamoto, the founder and chair of More Trees will bepublished.
The event will be held annually and become a cultural phenomenon that connects Japanand France in the not too distant future. Please look forward to the start of PARISHIKI.
Image: Cover of PARISHIKI tabloid【General contact】 KOHNO (More Trees) TEL: +813-5770-3969 FAX: +813-5770-3896 mail: kohno@more-trees.org【Press contact】
AOKI (Miru Design Inc.) TEL: +813-6434-7589 FAX: +813-6434-7638 mail: press@miru-design.com

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The extravagant PARISHIKI lineup
The world-class brands participate in
About 30 of Paris’ leading shops, galleries, andrestaurants will be participating in PARISHIKI. They willhold events and exhibitions featuring artists, creators,and chefs from around the world, and also be featured
in the tabloid.

Image: Event map of PARISHIKI

Popup TSUMIKI show up throughout Paris
Popup TSUMIKI with the PARISHIKI logo will beshowing up at participating shops, represent the eventand energize the festival and Paris.

<Participating shops & Featured artist for interviews in the tabloid >Shop

Astier de Vilette
ColetteMerci
BulyOdrantes
MUJI_1RUE HERALDHIROTOSHI MARUWAKA（PARISHIKI concept director）

ERIC PILLAULT（PARISHIKI art director）

MOMOKO ANDO（movie director）

JULIEN DAVID（fashion designer）IVAN PERICOLI &BENOIT ASTIER DE VILLATTE（Astier de Villatte designer ）TAKUNE SEKINE（ Dersou main chef）＆
SOTA ATSUMI（ Le Clown Bar main chef）

Shopu
NAKANIWA
Atelier Blancs ManteauxGallery

Musée Guimet
Idem
Perrotin
Item éditions

Restaurant

Le Clown Bar
DersouYen
Restaurant A.T
Toraya paris
Sushi-B ParisTOYOAbri3

“As a little boy, I was into building blocks.
It’s what led me to become an architect.”Kengo Kuma
Designer of TSUMIKI, architect Kengo Kuma waspassionate about building blocks as a little boy. “I used toplay by myself with building blocks endlessly and it was abig influence on me becoming an architect.”
Perhaps, it was natural for Kuma, with his love for trees
and forests and More Trees, with its pursuit of sustainable
forests, to come together in collaboration.

Love for building blocks as a boy
Kuma himself admits he was very muchinto building blocks. It was his formative
experience to be fond of woods and attract
his interest in architecture.

Working with wood as an architect
As an architect, he has been working on
projects of wooden architecture with warmthof woods energetically home and abroad,and become internationally renowned.

Coming together with More Trees
More Trees works on productive uses ofwood to restore the relationship between
forests and modern Japan which has been
crumbled due to underuse of domestic
material. We asked Kuma to design building
blocks, TSUMIKI.

Memories form into TSUMIKI,
connect cities and forests,
and this will be passed on tothe next generation.
Connecting cities and forests
TSUMIKI, which was Kuma’s origin ofarchitect, reminds us of our relationship withforests. It resonates with our organization
theme “connecting cities and forests” andwill be passed on to the next generation.

To the children for the next generation
At every event and workshop in Japan, we see
children get excited and play with TSUMIKI.
The experience will become their childhood
memories with warmth of wood as same as forKuma used to play with building blocks in hischildhood.

The birth of TSUMIKI
With its elements of architecture, beautifully
designed simple mountain-shaped pieces
can be stacked any number. You can createa small object to a large world. Both as toys
and interiors, it attracts all generation.

Hand-crafted by artisans
Precisely designed TSUMIKI’s form requires
delicate and accurate production whichmeans it cannot be manufactured bymachinery. You can feel both the warmth of
the wood and of the handicraft from eachpiece carefully made by the hands of skilledartisans.

Carefully sourced materials
TSUMIKI is made of FSC Certified natural
wood from Morotsuka village in Miyazaki,
where the More Trees’ forest is. Miyazaki
Prefecture is the largest producer of cedar inJapan.
*FSC: Forest Stewardship Council certified.

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About More Trees
More Trees is a forest conservation organization founded in July
2007 by musician Ryuichi Sakamoto.
Even though Japan is a heavily forested nation with two-thirds ofit covered in forest, competition with imported timbers andlessening demand have led to the decline of forestry.
At the same, illegal logging and disasters such as fires have led
to deforestation in overseas, and as a result, many regions arelosing valuable ecology.
Currently we are working on projects at 13 More Trees’ Forest(11 in Japan, 2 overseas) to regenerate forests best suited tothose areas in collaboration with locals. In Japan, we mainly
focus on the thinning of artificial forests, meanwhile we work on
the reforestation of devastated areas overseas.
Besides we aim to recover the various functions of forests suchas biodiversity, moisture retention, and CO2 absorption, we offer
various services to utilize the resources forests have to offer,and develop original products in collaboration with creators andcraftspeople in local to regenerate local communities.
Based on the theme ‘connecting cities and forests’, we willcontinue to work towards the sustainable regeneration of forestsand local communities around.
Image (above): More Trees’ forest
Image (below): More Trees chair Ryuichi Sakamoto.

We work on project at More Trees Forests (11 in Japan, 2 overseas) and contributes to the sustainability of forests and local
communities around by working with locals to regenerate forests.
【General contact】 KOHNO (More Trees) TEL: +813-5770-3969 FAX: +813-5770-3896 mail: kohno@more-trees.org【Press contact】
AOKI (Miru Design Inc.) TEL: +813-6434-7589 FAX: +813-6434-7638 mail: press@miru-design.com

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