MAY 2024

Logo Usage
Guidelines

Logo Usage Guidelines 1

SideFX Logo
This is the primary SideFX logo which is used for marketing purposes such as
business cards, advertisments and marketing materials. In corporate materials,
the symbol should appear as part of the full signature.
Using the symbol on its own is allowable in social media contexts.

SymbolWordmark

The symbol is used most often as
part of the corporate signature. In
corporate materials, the symbol
should appear as part of the fullsignature.

This is the secondary SideFX brand identity and should be used together with the symbol on corporate materials such as letterheads
and business cards. On product materials, such as ads, banners or web
pages, where the Houdini logo and its symbol appear, use the SideFX
logo in all grey.

Using the symbol on its own isallowable in social media contexts.

The wordmark is typeset in Gotham Regular and Bold. The spacing
between each of the letterforms has been individually kerned andadjusted to create a unique setting of the wordmark.
Never recreate the wordmark with the font.
Always use the files provided.

ColorsPrimarySecondary
PMS 172
C0%
M
75%
Y
100%
K0%
Web FF6600*

BLACKC0%M
0%
Y0%K
100%
Web000000

Cool Gray 8C0%M0%
Y0%K
45%
Web
A1A0A4* the orange web color is not a direct translation of the PMS color but provides a better look online. Be sure to use FF6600 in all cases online.
2 SideFX

SideFX Logo Color Versions
FULL COLOR VERSIONSideFX Orange and Black

GREYSCALE VERSIONBlack and Cool Grey 8

ONE COLOR VERSIONBlack Only

ONE COLOR VERSION
Cool Grey 8

PLEASE NOTE:
The corporate signature in reverse shown here
in a square block should only be used with dark
backgrounds or on pages with photographic
backgrounds where there is sufficient contrast
with the white signature.
Do NOT reverse the signature out of an
isolated square.

Logo Usage Guidelines 3

Houdini Logo
This is the primary Houdini logo which is used for marketing purposes such as
the website, advertisments and email campaigns. In corporate materials, thesymbol should appear as part of the full signature.
Using the symbol on its own is allowable in social media contexts.

WordmarkSymbolThis is the secondary Houdini brand identity and should be used together with the symbol on product materials, such as ads, banners orweb pages.

The symbol is used most often as
part of the corporate signature. Incorporate materials, the symbol
should appear as part of the fullsignature.

The wordmark is typeset in BAU LF RBold. The spacing between eachof the letterforms has been individually kerned and adjusted to create aunique setting of the wordmark.
Never recreate the wordmark with the font.

Using the symbol on its own isallowable in social media contexts.

Always use the files provided.

ColorsPrimarySecondary
PMS 172
C0%
M
75%
Y
100%
K0%
Web FF6600*

BLACKC0%M
0%
Y0%K
100%
Web000000

Cool Gray 8
C0%M
0%
Y0%
K
45%
Web
A1A0A4* the orange web color is not a direct translation of the PMS color but provides a better look online. Be sure to use FF6600 in all cases online.
4 SideFX

Houdini Logo Color Versions
FULL COLOR VERSIONSideFX Orange and Black

GREYSCALE VERSIONBlack and Cool Grey 8

ONE COLOR VERSIONBlack Only

ONE COLOR VERSION
Cool Grey 8

PLEASE NOTE:
The corporate signature in reverse shown here
in a square block should only be used with dark
backgrounds or on pages with photographic
backgrounds where there is sufficient contrast
with the white signature.
Do NOT reverse the signature out of an
isolated square.

Logo Usage Guidelines 5

SideFX Logo Dimensions

Minimum
Size0.75”

Clear SpaceX
XXX

A corporate signature must always stand clearly apart from other visual elements,
including text and other design marks. The integrity and uniqueness of the Side
Effects Software corporate signature requires a minimum clear space. This spaceshould be equal to the width of the symbol.
For example, if the width of the symbol is 0.375”, the width of the space aroundthe corporate signature should be 0.375”.

Houdini Logo Dimensions

MinimumSize0.75”

Clear Space2X

X

2X

2X

The corporate signature in reverse shown here in a square block should only be
used with dark backgrounds or on pages with photographic backgrounds where
there is sufficient contrast with the white signature.
6 SideFX

SideFX URL Logo
This URL logo is for advertising and marketing pieces where we want to direct
people back to the website. This allows the logo to serve two purposes and limit
clutter in the .

SideFX AP Logo
This is the SideFX Asia Pacific logo which is used for marketing purposes such as
business cards, advertisments and marketing materials.

Logo Usage Guidelines 7

FEBRUARY
2016
8 SideFX