2024 MEDIA KIT
Northern California’s
Most Respected Japanese Bilingual American Media

5,000-30,000 Circulation per IssueAbout the Nichi Bei News
Nichi Bei News, formerly known as Nichi Bei Weekly, rose out of the ashesof the historic Nichi Bei Times, Northern California’s oldest and most respected
Japanese American newspaper when it closed in September 2009. It is part of a125-year legacy of community leadership through media.
It was established by the Nichi Bei Foundation — consisting offormer Nichi Bei Times staff, community leaders, and professionals
within the media industry — becoming the ﬁrst nonproﬁt ethnic
community newspaper of its kind in the country.
Our biweekly print newspaper includes our New Year's Edition,
our Japanese Culture and Cherry Blossom Festivals Guide, andour Obon and Summer Festivals Guide, which we distribute widely
to help you reach a highly-educated community throughout thecountry. A Japanese language section was launched in the Augustof 2023.

Our Readers“””

42 percent of Nichi Bei readers have a household income of $100,000 or higher.

— Source: 2018 Nichi Bei Reader Survey“

Japanese American median household income is $20,000+
greater than that of the total U.S.

The median household income of Japanese Americans is $80,763, compared to $60,336 for the total U.S. population.
— Source: U.S. Census Bureau 2017 American Community Survey

““

”
”

Of Nichi Bei readers, 90.7% own their home; 8.6% rent

The most convincing advertising outlets for Nichi Bei readers:
newspapers or magazines (41%); followed by direct mail (20.5%)
and the Internet (16%)

GENDER OF NICHI BEI READERS

Male
41%

Female59%— Source: 2018 Nichi Bei Reader Survey“

The median age of Japanese”

EDUCATIONAL ATTAINMENT OFNICHI BEI READERS

Americans (years): 37.8

— Source: U.S. Census Bureau“

72.6 percent of Nichi

Bei readers attained a bachelor's
degree or higher, vs. 32 percent of
the total U.S.

”

— Sources: 2018 Nichi Bei Reader Survey andU.S. Census Bureau 2017 American Community Survey— Source: 2018 Nichi Bei Reader Survey

Doctorate
degree - 7.3%

Master's
degree - 26%

Professional
degree - 9.3%

HIgh school
graduate - 16%
Associate's
degree - 11.3%

Bachelor's
degree - 30%

201 EDITORIAL CALENDAR (Biweekly on Thursdays)
The Nichi Bei News is a subscription-based newspaper with wider public distribution of
special editions. We publish biweekly, with our monthly special issues (highlighted).

Special Issues & Regular Editions
New Year's Edition

Day of Remembrance
Films of Remembrance Preview
Home & Garden
Japanese Culture & Cherry Blossom Festivals Guide (JCG)

Green Issue

Soy & Tofu Festival Preview
Obon & Summer Festivals Guide
Summer Book Review

Food
Multiracial / Multiethnic
Health & Wellness
Holiday Shopping Guide
TBD

Distribution

Issue Dates
1/1
1/4
1/18
2/1
2/15
2/29
3/14
3/28
3/30
4/11
4/25
5/9
5/23
6/6
6/20
7/4
7/18
8/1
8/15
8/29
9/12
9/26
10/10
10/24
11/7
11/21
12/5
12/19

Ads Deadline
12/9/2023
1/2/2024
1/5
1/19
2/2
2/16
3/1
3/15
3/8
3/29
4/12
4/26
5/10
5/24
6/7
6/21
7/5
7/19
8/2
8/16
8/30
9/13
9/27
10/11
10/25
11/8
11/22
12/6

San Francisco

Akiyama Wellness Center

Sacramento

Japantown Malls

Yu-Ai-Kai

Oto's Supermarket

Nijiya Market

Peninsula

Mahoroba Bakery

Super Mira

Mountain View Nijiya

Akebono Restaurant

San Jose/South Bay

San Mateo Nijiya Market

Osakaya

Nijiya Market

Takahashi Market

OthersMitsuwa Marketplace

Suruki Supermarket

Public Libraries

Marukai Supermarket

East BaySouthern California (monthly issues)

Santo Market

Yaoyasan Market

Out-of-state cities (special issues)

Roy's Coffee & Tea

Tokyo Fish Market

Shueido Manju
Nichi Bei Bussan

Extensive Distribution

The Japanese Culture & Cherry
Blossom Festivals Guide, Obon
& Summer Festivals Guide,and New Year's Editions are
distributed to more than 500
locations, including restaurants,
churches and culturalorganizations in the Bay Area,
Southern California and otherstates.

AD RATES
30% off
AD
Full Page
Half Page
1/4 Page
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B&W$1,500
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12X(B&W)$1,134
$592
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$221
$160
$77
$77
$43

COLOR
$1,750$1,010
$620
$350
$275
$165
$165
$125

40% off

12X (Color)$1,280
$737
$459
$265
$204
$121
$121
$90

27X (B&W)
$932
$479
$298
$176
$128
$59
$59
$33

27X (Color)$1,071
$618
$381
$218
$169
$101
$101
$76

Position Premiums Position premiums only applicable to full and half page ad sizes- Back Page 30%- Inside Front 25%- Inside Back 25%- All rates are per insertion.
- Rates for the New Year's Edition and Obon and Summer Festivals Guide are higher and included in the multi-issue contract.
- Japanese Culture and Cherry Blossom Festivals Guide is not included.

Online Advertising Rates (www.nichibei.org)
		Banner Size (in pixels)
970 x 90		
300 x 250		
300 x 170		
300 x 100				

Rate/Month
$750
$250
$170
$100

Payment Methods

Deadline

Online Payment
Visit the link below.
- Within "payment notes" include the name of your organization.
www.nichibei.org/online-payments

Publication Day

All camera-ready art and space reservations
are due by 5 p.m. the Thursday prior to thefollowing Thursday’s publication date.

Biweekly, every other Thursday
Check Payment
Please make your check payable to "Nichi Bei Foundation."
Send check to:
Nichi Bei Foundation
P.O. Box 15693
San Francisco, CA 94115

Contact
Phone: 415-673-1009
Email: ads@nichibeiweekly.org
More info: www.nichibei.org/advertise/(contact us for our most updated schedule)

Nonprofit Discount
20% discount for nonprofit organizations.
(except for Japanese Culture & Cherry Blossom
Festival, Obon and New Year’s editions)Pre-payment Policy
Payment in full must be made prior toad publication date.

DISPLAY ADS
Ad Sizes

E-mail: ads@nichibeiweekly.org for more information.

Full Page
9.75" W x

Advertising Specifications& Digital File Requirements

13.00" HHalf Page
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6.25" H

1/4 Page5.75" W x

Full Page• Ad must be submitted as PDF files at 200 dpi
or higher• All color images must be CMYK, color corrected,
and embedded• Image resolution of at least 200 ppi or greater

Half Page

diGital editiON

6.25" H• All fonts/text must be outlined• Please double check for any overprinting issues(trapping, knockout, etc)

Business Card3.75" W x

2.00" H• If you'd like our designer to help create your ad,please submit desired images in high resolution.

NB1
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6.25" H

NB2
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4.10" H

NB3
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1/4 Page

4.10" H

NB4
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2.00" H• Artwork file formats must be in PDF, EPS or TIFF
format.
The Nichi Bei Weekly’s Digital Edition isCONDITIONS:
a page by pageinteractive
presentation
Proofing
is ultimately
the client’s
NB4 friendly platform. Viewers can easily click on adsof the print publication via a user
responsibility. Advertisers and agencies assume
through their mobile
device, tablet or desktop
computerand ofareadvertisement.
automaticallyNichi
sentBeitoall liability
for contents
NB1
Web pages predeterminedbyadvertisers
who
receive
value
added
local
and
national
News/Nichi
Bei
Foundation
liability
for
any
error
NB2
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exposure, reaching readers beyond
regional
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will notboundaries.
exceed the charge
foradvertising
the advertisement
Business
Editionand print
publication.
Cardwhich include both the Nichi Bei Weekly
in Digitalquestion.
Ad design
fee applied
if advertiser
requests changes to artwork or copy after the ad
has been submitted, or extensive manipulationof images or text is required to create theadvertisement. All extra fees will be discussed
Contact ads@nichibeiweekly.org for youradvertisingneeds.
beforeany charges
are incurred. Artwork must be
prepress ready. We cannot guarantee that your ad
will reliably print correctly unless all prepress filerequirements are fulfilled stated above.

AD Design Fee $45+

No. 250 |FREE

APRIL 1, 2016 |SPECIAL EDITION

P.O. BOX 15693, SAN FRANCISCO, CA 94115|

WWW.NICHIBEI.ORG|(415) 673-1009 OFFICE|(415) 673-1063 FAX

日本文化＆桜祭りガイド

Japanese Culture& Cherry Blossom Festivals Guide

WWW.NICHIBEI.ORG|(415) 673-1009 OFFICE|(415) 673-1063 FAX

Japanese Culture Across America

Map & Directory
Sponsored By’s Japan
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San Franc|

日本文化＆桜祭りガイド

Japanese Culture

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FREE

APRIL 1, 2016 |SPECIAL EDITION

P.O. BOX 15693, SAN FRANCISCO, CA 94115

No. 250 |FREE

APRIL 1, 2016 |SPECIAL EDITION

P.O. BOX 15693, SAN FRANCISCO, CA 94115|

WWW.NICHIBEI.ORG|(415) 673-1009 OFFICE|(415) 673-1063 FAX

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No. 250 |P O S T MA S T E R : P l e a s e D o N o t D e l a y

April 1, 2016

Japanese Culture Across America

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日本文化＆桜祭りガイド

Japanese Culture& Cherry Blossom Festivals Guide

April 1, 2016

Japanese Culture Across America

No. 250 ||WWW.NICHIBEI.ORG|(415) 673-1009 OFFICE|(415) 673-1063 FAX’s Japanisco

日本文化＆桜祭りガイド•

Japanese Culturey& Cherry Blossom Festivals Guide
Japanese Culture Across America

If you have any questions, please call our office at 415-673-1009 or email us at ads@nichibeiweekly.org’s Japan
isco

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MAP

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Map & Directory
Sponsored By

San Franc

April 1, 2016

San Franc

Contact ads@nichibeiweekly.org foryour advertising needs.

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April 1, 2016

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FREE

APRIL 1, 2016 |SPECIAL EDITION

P.O. BOX 15693, SAN FRANCISCO, CA 94115

Map & Directory
Sponsored Byntow

The Nichi Bei News' Digital Edition is a
page by page interactive presentation of
the print publication via a user-friendly
platform. Viewers can easily click on ads
through their mobile device, tablet or
desktop computer and are automaticallysent to Web pages predetermined byadvertisers who receive value added local
and national exposure, reaching readersbeyond regional boundaries. See ouradvertising rates, which include both the
Nichi Bei News Digital Edition and print
publication.

P O S T MA S T E R : P le a s e D o N o t D e la yDigital Edition

A nd Direc

Special Publications in 2024
• JAPANESE CULTURE & CHERRY BLOSSOM FESTIVALS GUIDE (MARCH 30)• OBON & SUMMER FESTIVALS GUIDE (JUNE 20)
The Japanese Culture & Cherry Blossom Festivals Guide (JCG) and Obon & Summer Festivals
Guide (OFG) are a full color and our most widely circulated publications. The JCG features andcelebrates Japanese culture. The OFG features Obon and Japanese summer festivals throughout
the nation.

AD RATE
Full Page
Half Page
1/4 Page
NB1
NB2
NB3
Biz Card
NB4

COLOR$2,450$1,350
$850
$650
$450
$250
$250
$130

*Special bundle priceis available.

Nichi Bei Café - Live Streaming Video"Nichi Bei Café" is a monthly livestream program
which features:• Nikkei news and events• Cooking videos by Namiko Chen of Just One
Cookbook• Origami lessons with Linda Mihara of Paper
Tree• Cocktail recipes by Ryan Tatsumoto in Hawai‘i• Videos of Japanese American legacy
businesses
Sponsorship opportunities are available.
Contact: ads@nichibeiweekly.org
More info: www.nichibei.org/cafeSponsorship Opportunities in 2024
Popular annual events run by the Nichi Bei Foundation
Feb. 24 (San Francisco) Feb. 25 (San Jose)

June 1 (Saturday)

A Fundraiser for the
NICHI BEI FOUNDATION

Saturday,June 30, 2018

Films of Remembrance

A one-day ﬁlm showcase commemorating the signing of
San Francisco,CA

Northern California Soy and Tofu Festival

A celebration of the joy of soy. It is the largest fundraiser ofthe year for the Nichi Bei Foundation. Held in June at San
Francisco's Japantown featuring cooking demonstrations, a Tofu
Dessert Competition, soy and tofu vendors, soy education, live
performances, free samples and children's activities.
Info: www.soyandtofufest.org / e-mail: info@soyandtofufest.org

Executive Order 9066, which led to the forced removal andincarceration of some 120,000 persons of Japanese ancestry
into American concentration camps during World War II.
Info: www.nichibei.org/ﬁlms-of-remembrance

TBD

Oct. 5 (Saturday)
Nichi Bei Day with the A's

An annual fundraiser held in conjunction with the Oakland
Athletics baseball team.

Nikkei Angel Island Pilgrimage

A community pilgrimage to the former Angel Island Immigration
Station, where up to 85,000 persons of Japanese descent landed
at the end of their journey across the Paciﬁc from 1910 to 1940.
Info: www.nichibei.org/angel-island-pilgrimage

coming 2025

TBD
Wakamatsu Pilgrimage

Nightwith theNichi Bei Night with the Kings

A community pilgrimage to the site of the ﬁrst sizable settlementof Japanese in America, the Wakamatsu Tea and Silk Farm
Colony established in 1869, in present-day Placerville, CA.
Info: www.nichibei.org/wakamatsu-pilgrimage

Saturday,Jan. 12, 2019

An annual fundraiser held in conjunction with the Sacramento
Kings basketball team.

Sponsorship opportunities are available
for each of the Nichi Bei Foundation's
events.
Please contact: ads@nichibeiweekly.org

CLASSIFIED ADS, PUBLIC NOTICES & OBITUARIESPLACING CLASSIFIED ADS & PUBLIC NOTICESClassified Ad (pre-payment required)- 30¢ (cents) per character (not including spaces)- (Optional) $10 logo/image fee (JPEG with resolution of
200 dpi or greater)- Minimum charge of $15 per insertion

Online Payment Recommended
We recommend using our Website forfaster payment processing.
See "Payment Methods" below.

Public Notice (pre-payment required)- 20¢ (cents) per character (not including spaces)- (Optional) $10 logo/image fee (JPEG with resolution of
200 dpi or greater)- Minimum charge of $15 per insertion

PLACING OBITUARIES- 10¢ (cents) per character (not including spaces)- $10 photo fee- $5 processing fee- One complimentary copy sent to address of choice- Minimum charge of $15 per insertion

HOW TO PLACE AN OBITUARY- E-mail your request to
sales@nichibeiweekly.org- Provide the obituary requestor’s name, billing
address and phone number- Provide obituary content within e-mail body

OBITUARY WITH PHOTO- $10 photo fee applied- jpeg or .tif or PDF format only
- Minimum resolution 200 ppi

Payment Methods
Online Payment- Visit: www.nichibei.org/online-payments- Within "payment notes" include the name of your organization.

Check Payment
Please make your check payable to"Nichi Bei Foundation."
Send check to:
Nichi Bei Foundation
P.O. Box 15693
San Francisco, CA 94115

If you have any questions about classifieds or obituaries, please call our office at (415) 673-1009
or e-mail us at sales@nichibeiweekly.org.
If you have any questions, please call our office at 415-673-1009 or email us at ads@nichibeiweekly.org