November 30, 2016

TOKAI Holdings Corporation
Katsuhiko Tokita, President & CEO(Code No. 3167 Tokyo Stock Exchange First Section)
To whom it may concern

Isetan Mitsukoshi Group MI Points Added as Exchange Target for TLC Points
Exchange to begin on December 6

TOKAI Holdings Corporation (Headquarters: Shizuoka City, Shizuoka; President & CEO:
Katsuhiko Tokita; hereinafter the “Company”) previously announced on October 25 that it hadconcluded a business alliance with Shizuoka Isetan Co., Ltd. and that it would advance talks on
joint operations with Shizuoka Isetan and the Isetan Mitsukoshi Group regarding enriching
services and acquiring new customers. At the same time, the Company renewed the productexchange service menu for TLC points, and to respond to the needs of various customers, allproducts were replaced with choice products selected by Shizuoka Isetan.
As the second phase of this partnership initiative, service to exchange TLC points1 for MI
points2 will begin on December 6. Aiming to spread its awareness, an opening event—the “MI point
campaign3”—will be held for the eight days from Tuesday, December 6 to Tuesday, December 13 atShizuoka Isetan.
1. Exchange from TLC points to MI points
Aside from Shizuoka Isetan, MI points can be used to shop at 11 stores in the Kanto region
and 27 stores nationwide of the Isetan Mitsukoshi Group, including the Isetan Shinjuku store
and the Mitsukoshi Ginza store. TLC members across Japan will experience greater
convenience through a wider range of options for exchange of TLC points.
(Conditions for point exchange)
Exchange begins:

10 AM on Tuesday, December 6, 2016

Exchange rate:“1 TLC point” = “1 MI point”

Exchange unit:

Available from 1 TLC pointExchange method: Through the TLC membership website (https://tlc.tokai.jp/) orby telephone (+81-[0]120-934-039)
2. “MI point campaign” as the opening event
The “MI point campaign,” held at Shizuoka Isetan, will award special benefits limited to TLCmembers.

(Event details)
Event period:

Eight days from Tuesday, December 6, 2016 to Tuesday, December 13,2016

Event benefits:

1) Special bonus for TLC members visiting the Shizuoka Isetan store(Award of a TLC gift to the first 200 visitors)2) Special bonus for newly signing up for the TLC Membership Service(Award of 500 TLC points when application is made with a specialapplication sheet)3) Special bonus for customers making a purchase of 5,400 yen or morewith a TLC WAON card and an MI card on them
(Award of name-brand confectionery by showing a receipt withpayment made via MI card and presenting a TLC WAON card)
4) Self-service drinks on the sixth floor I Lounge by presenting
both a TLC WAON card and an MI card5) During the period between December 6 and December 25, a 10%
bonus for exchange of TLC points for MI points

3. Effect on business results
There is no revision to the most recent full-year earnings forecasts for the fiscal year ending
March 31, 2017.
1 TLC points

TLC points are awarded based on the amount spent on TOKAI Group services and the number of service
subscriptions. Accumulated points can be converted to other points such as WAON, Suica, or LuLuCa points, orexchanged for choice products selected by Shizuoka Isetan or for TLC Tickets that can be used at restaurants
and leisure facilities.
2 MI points

MI points are loyalty points that can be acquired through shopping at Isetan Mitsukoshi group department
stores and the online store. Accumulated points can be used for shopping at Isetan Mitsukoshi groupdepartment stores and other stores.
3 MI point campaign

A special point campaign held by the Isetan Mitsukoshi group in appreciation for the continued patronage of MI
card members. This time the campaign will be held in cooperation among Shizuoka Isetan, the TOKAI Group,and local retail businesses.

Contact: Yoshihiro Taniguchi
Public Relations and Investor Relations Office
TEL: +81-(0)54-669-7676
Email: overseas_IR@tokaigroup.co.jp