REPORT

Organizer

Camera & Imaging Products Association (CIPA)

* Masks were removed to take photos.

CONT EN T S
1. Event overview …………………………………

1…………………………………

2……………………………

3…………………

5

5. Special event "Watashino JIYU-KU" ……………

7

2. Exhibitors List

3. On-site event map

4. Online event oﬃcial website

6. Stage programs……………………………… 12

7. Event promotion (PR activity and campaigns) … 13
8. Publicity ………………………………………… 15
9. Visitor and participant proﬁles ………………… 16
10. Visitor and participant survey results ………… 17
11. Views of the venue…………………………… 23

1.

Event overview

Event Name

CP+ (CP Plus) 2023

Schedule

On-site event: February 23 (Thu, holiday) – February 26 (Sun), 2023 10:00 a.m. – 6:00 p.m. (5:00 p.m. the last day)*February 23 (Thu): Open only to the press and VIP invitees until 12:00 p.m. Open to the public from 12:00 p.m.
to 6:00 p.m.
Online event: From 10:00 a.m. on February 23 (Thu) to 11:59 p.m. on February 26 (Sun)*Archive available from February 27 (Mon) to March 31 (Fri)Venue

On-site event: PACIFICO Yokohama
Online event: Official website

Organizer

Camera & Imaging Products Association (CIPA)

Sponsors

Ministry of Economy, Trade and Industry, Japan Tourism Agency, Kanagawa Prefecture, Yokohama City, Yokohama
Chamber of Commerce and Industry, Japan External Trade Organization (JETRO) (random order)

Special sponsor

Yokohama Convention & Visitors Bureau

Special cooperation

JCII Camera Museum, Japan Newspaper Museum, Yokohama Museum of Art (random order)

Cooperation

Japan Society of Applied Physics, Camera Journal Press Club, Tokyo Press Photographers
Association, Japan Photo Studio Equipment, Japan Optomechatronics Association, Japan Camera
Industry Institute, Optical Society of Japan, Japan Advertising Photographers' Association, Japan
Photo and Imaging Accessory Association, Japan Professional Photographers Society, Society of
Photography and Imaging of Japan, Professional Photographers of Japan, Photographic Societyof Japan, Japan Photo Culture Association, Japan Electronics Packaging and Circuits Association,
Japan Photo Imaging Association, Japan Telescope Manufacturers Association, PACIFICO Yokohama(random order)

Admission fee

On-site event: Online registration required (free of charge)
Online event: No registration required

Official website

https://www.cpplus.jp/

Number of exhibitors

47 companies (including 3 companies exhibiting only online)

Number of visitors

Event period [February 23 (Thu, holiday) – February 26 (Sun)]
Daily unique number

On-site event

Online event user number

February 23 (Thu)

9,468

40,373February 24 (Fri)11,42833,592February 25 (Sat)

9,500

26,941February 26 (Sun)

7,785

17,610Total number of visitors

38,181

118,516

Number of unique visitors

33,92897,199Online event archive period [February 27 (Mon) – March 31 (Fri)]
Total number of users−

39,361

Number of unique users−

23,769Concepts
１. Comprehensive exhibition

A comprehensive camera and imaging exhibition
for consumers and businesses to revitalize the photo
imaging industry

2. Provision of information from Japan
Transmitting the latest information on state-of-the-art
products and technologies from Japan to the world
to propel the camera and imaging business in Asiaand other regions of the world3.

Shooting, viewing, and connectingOﬀering the joy of shooting, viewing, andconnecting photographs through events focusing
on various aspects of photography

4. Photo imaging culture

1

Working closely with the international city of
Yokohama to contribute to the transmission anddevelopment of photo imaging culture2023 Key Visual

2.

Exhibitors List(alphabetical order)
On-site event & Online event

Angelbird
ATOMOSBi Rod (LUMICA)
Breakthrough Filters / RAID
Canon /
Canon Marketing JapanCOSINA
Escura Camera
ETSUMIFL TOKUYAMAFUJIFILM
GIN-ICHI
H&Y Filters JapaniFootage / King /FUJICOLOR（ASANUMA）
ImageVISION
Insta360

Japan Photo and Imaging
Accessory Association
Jiangmen Kase Optics
KANI Filter
Kenko Tokina / SLIK /Kenko Professional Imaging
KOKUHAN /KAWANAMI Iron works

Nissin JapanOM Digital Solutions
Phottix / Loupedeck
PiotecSIGHTRON JAPAN
SIGMA
SIRUI

Kowa Optronics

Sony / Sony Marketing (Japan)

Kyokuto-electronics

Synology

KYORITSU ELECTRIC

TamronLeofoto japan

TEAC TASCAMLUMIX (Panasonic)

TOKYO INSHOKAN PRINTINGMARUMI OPTICAL

Tsubosaka Electric

Nextorage

VANLINKSNIKON / NIKON IMAGING JAPAN/
NIKON VISION

Vixen
Zhongshan Yueguang Intelligent
Imaging Technology

Only Online event
ATLI world Limited2

Epson Sales Japan

THIRDWAVE

3.

On-site event map

ニコン ／ ニコンイメージングジャパン ／ニコンビジョン

ソニー ／ ソニーマーケティング

NIKON / NIKON IMAGING JAPAN / NIKON VISION

Sony / Sony Marketing (Japan)

イメージビジョン

興和オプトロニクス

ImageVISION

Kowa Optronics

Bi Rod（ルミカ）
Bi Rod (LUMICA)

マルミ光機

H&Y Filters Japan

旭東エレクトロニクス
Kyokuto-electronics

COSINA

Zhongshan YueguangIntelligent Imaging Technology

Piotecエツミ

MARUMI OPTICAL

コシナ

KANI Filter

パイオテック

Jiangmen
Kase Optics

Insta360

KANIフィルターATOMOS

Phottix / Loupedeck

ETSUMI

BreakthroughFilters / RAID
銀一

GIN-ICHI

レオフォト
ジャパン
Leofoto japan

日本写真映像用品工業会

京立電機

Japan Photo and Imaging
Accessory Association

KYORITSU ELECTRIC

VANLINKS
Synology
サイトロンジャパン
SIGHTRON JAPANビクセン
FLトクヤマEscura Camera

FL TOKUYAMA

ティアック TASCAMTEAC TASCAM

ニッシンジャパン
Nissin Japan

タムロン
TamronAngelbird

Vixen

LUMIX（パナソニック）
LUMIX (Panasonic)

壺坂電機

Tsubosaka Electric

iFootage / King /FUJICOLOR（浅沼商会）
iFootage / King /FUJICOLOR（ASANUMA）

東京印書館

TOKYO INSHOKAN PRINTING

刻鈑 ／ 川並鉄工

KOKUHAN / KAWANAMI Iron works

ケンコー・トキナー ／スリック ／
ケンコープロフェショナル
イメージングシグマ
SIGMA

Kenko Tokina / SLIK /Kenko Professional Imaging

出口
一般来場者
入場口
Visitor Entrance

3

Exit

3.

On-site event map

キヤノン ／ キヤノンマーケティングジャパン

富士フイルムCanon / Canon Marketing Japan

FUJIFILM

プレスルームPress RoomInstagramフォトコンテスト受賞作品

LIVE STUDIO

わたしの自由区
Watashino JIYU-KU

サークル出展団体
Circle Groups

Nextorage

セミナー
ステージ

SIRUI

出展社
ブースツアーZOOMS 写真展

ワークショップZOOMSZOOM PhotoJOINT
EXHIBITION
Exibition

Exhibitorsʼ Booth Tour

メディアパートナー
Media Partners

Seminar StageWork Shop
Shop
Work

• PRONEWS Co.,Ltd.
• amana inc.
• Bun-ichi Co.,Ltd.
• Hobby JAPAN Co.,Ltd.
• ONE PUBLISHING Co.,Ltd. • GENKOSHA Co.,Ltd.
• Impress Corporation

OMデジタル
ソリューションズ
OM Digital Solutions

カメラアクセサリー
アウトレットCamera Accessory
Outlet

出展社
出展社
プレゼンテーション プレゼンテーション
ステージA
ステージB

ラウンジ
LoungeExhibitorsʼ
Presentation Stage A★

Exhibitorsʼ
Presentation Stage B

抽選会場
Lottery

出口
Exit

VIP 招待者入場口
Press 入場口
一般来場者再入場口
VIP Invitees Entrance
Press Entrance
Visitor Re Entrance

カメラアクセサリー
アウトレット専用
入場口
Camera Accessory
Outlet Entrance

Camera Accessory Outlet
Camera accessory outlet market was held by CP+ exhibitors.

Shop List

4

Kenko Tokina
SIGHTRON JAPANTEAC
Leofoto japan
ETSUMIH&Y Filters JapanVANLINKSKANI Filter
SIRUI
Bi Rod (LUMICA)
GIN-ICHI

4.

Online event oﬃcial website

The CP+ Online event oﬀered each exhibitor's content without registration and wasaccessed by numerous users.
The website featured various online seminars as well as the product and campaign
information of the exhibitors.

▲ Top page5

▲ Online event feature page4.

Online event oﬃcial website▲ Online program list page
6

▲ Archive search page

5.

Special event "Watashino JIYU-KU"

LIVE STUDIO

セミナー
ステージ

サークル出展団体

わたしの自由区
わたしの自由区
Watashino JIYU-KU
Watashino JIYU-KU

Circle Groups

出展社
ブースツアーZOOMS 写真展

ワークショップZOOMSZOOM PhotoJOINT
EXHIBITION
Exibition

Exhibitorsʼ Booth Tour

メディアパートナー
Media Partners

Seminar StageWork Shop

Watashino JIYU-KU (My free space), a communication space for enjoying connecting with others and learning, was installed at the venue.
Photography and videography fans of all ages gathered and interacted throughexhibitions of works and activities, as well as seminars linked to online events.

Exhibition by clubs

To increase the awareness of CP +, we asked social and student clubs to participate.

Exhibiting Clubs
・Aoyama Photo Club (Aoyama Gakuin University)
・UTPiCS (THE UNIVERSITY OF TOKYO)
・Tokyo Polytechnic University Photo Club・Chubu University Photo Club・Tokyo Keizai University Photography Club
・Federation of Japan University Photo Club(FUPC)・TCU PHOTO CLUB (TOKYO CITY UNIVERSITY)

Media partners

・Seminar of Photography (Kanbayashi Lab.)(Takarazuka University School of Media Art inTokyo)
・Movie Circle ECHO・NFTPhoto
・YANEURA・SYAKENBU
・Tokyo photo circle
・VISIONS（random order）

Many media partners cooperated in the communication of CP + 2023. CP + oﬀered various plans,
including website banners, on-site booth exhibition, and livestreaming at LIVE STUDIO, to help
PR by media partners.

Participating Media Partners
・amana inc.
・Hobby JAPAN Co.,Ltd.
・ONE PUBLISHING Co.,Ltd.
・Impress Corporation
・PRONEWS Co.,Ltd.
・Bun-ichi Co.,Ltd.
・GENKOSHA Co.,Ltd.
・Astro Arts Inc.
・Nikkei Business Publications, Inc.
（random order）
7

5.

Special event "Watashino JIYU-KU"ZOOMS Joint Photo Exhibition

The Editors Photo Award ZOOMS JAPAN was launched by CP+, inspired by the LESZOOMS concept and with the cooperation of camera/photo-related media to encourage
Japanese photographers to enter the global stage. This exhibition featured the award-winningworks of ZOOMS JAPAN 2020 and 2021 as well as the works of photographers which werereceived Press Award and Public Award from Les zooms du salon de la photo 2020 .
What is LES ZOOMS ?
Each year, nine editors-in-chief from French photography magazines recommend one
professional photographer each. These nominee s works are announced and the Public Awardis decided through public voting on the website. Along with the Press Award, which is selectedby the chief editor in the ﬁnal selection, the winners of
the two awards are announced at the annual Salon dephoto in Paris and exhibited extensively at the venue.

■Exhibited works
ZOOMS JAPAN 2021〈Editors Award〉 Mumuko
ZOOMS JAPAN 2020〈Editors Award〉 Tomoki Tajima
ZOOMS JAPAN 2020〈Public Award〉 Shumpei Ohsugi
Les zooms 2020〈Press Award〉
Kamil Zihnioglu
Les zooms 2020〈Public Award〉
Aurélien Gillier

Exhibition of winning works of the
Instagram photo contest

In collaboration with Camera Girls, CP + held a photo
contest on the oﬃcial Instagram account prior to theevent and exhibited winning works at Watashino
JIYU-KU.

LIVE STUDIO

A streaming studio was installed at Watashino JIYU-KU for media partners to livestream theircontent on the CP + YouTube channel.
WEB 配信WEB 配信「カメラグランプリ 2023」の注目機種と行方を大胆予想！
赤城 耕一 氏・阿部 秀之 氏・今浦 友喜 氏

Thom Peace 氏 と Global 編集部
Presented by
富永 秀和 氏と編集部

日時：2 月 23 日
（木・祝）
14 時 30 分▶15 時 30 分
会場：わたしの自由区 LIVE STUDIO

日時：2 月 23 日（木）16 時 00 分▶17 時 00 分
会場：わたしの自由区 LIVE STUDIO

WEB 配信WEB 配信『Cameraholics』について Presented by
カメラホリック編集長

松下 大介 氏

日時：2 月 23 日（木）17 時 30 分▶17 時 40 分
会場：わたしの自由区 LIVE STUDIO

南雲 暁彦 氏Presented by

だいげん 氏Presented by

日時：2 月 24 日（金）13 時 00 分▶14 時 00 分
会場：わたしの自由区 LIVE STUDIO

WEB 配信写真は構図が９割大事！
河野 鉄平 氏

日時：2 月 24 日（金）14 時 30 分▶15 時 30 分
会場：わたしの自由区 LIVE STUDIO

Presented by

シーズン真っ盛り！
街の公園で楽しく野鳥撮影
永井 真人 氏Vlog で思い出を動画に残そう

WEB 配信WEB 配信

Still Life Imaging スタジオ撮影の極意

中村 友洋 氏

日時：2 月 25 日
（土）14 時 30 分▶15 時 30 分
会場：わたしの自由区 LIVE STUDIO

8

PRONEWS presents
カメラ新サービス発表！

Presented by

日時：2 月 25 日（土）13 時 00 分▶14 時 00 分
会場：わたしの自由区 LIVE STUDIO

WEB 配信

星景写真の最新トレンド
星ナビ編集人 川口 雅也 氏 ＆星ナビ編集部 石川 果奈 氏

日時：2 月 25 日（土）16 時 00 分▶17 時 00 分
会場：わたしの自由区 LIVE STUDIO

Presented by5.

Special event "Watashino JIYU-KU"

Opening Ceremony

Date：2/23（Thu）10:00〜10:30
At Watashino JIYU-KU Seminar Stage

Seminar Stage▲CIPA Digital Camera Market Seminar

After the opening declaration by CIPA President Ishizuka, theribbon cutting ceremony was held following greetings by Mr.
Akira Tsuneto, Deputy Director-General of the Secretariat of
the Minister of Economy, Trade and Industry, and Ms.Tomoko
Okubo, Deputy Mayor of Yokohama City.

Premium Talk

▲Beginners' Guide to Portrait Movies▲Camera Girls Talk:"Good Photos" for Women*Available for a Limited Time until February 28.
Comedian and camera lover Kazutoyo Koyabu talked about his
passion for cameras and photography, including his encounterswith cameras, his viewpoints on objects, and photography
techniques through his works.

Special SpeechWorkshop▲Lecture on How to Take Lovely
Couple Photos▲Lecture on How to Take Portraits
from a Model's Perspective

Professor Hitomi Nishigaki gave a lecture titled "Present andFuture of Photography" using the works and behind-the-scenes
stories of photographers and videographers.
95.

Special event "Watashino JIYU-KU"

Seminar Stage Programs
Date

Time
13:50~14:30

Company
namePhottix/
LoupedeckWorkshop Programs
Title

Portrait Techniques Using Phottix
Products

Canon / Canon
What We Expect from Cameras
2/23 15:10~15:50 Marketing
Today
Japan
（Thu）
Sony / Sony
16:30~17:10 Marketing(Japan)Make Memorable Works with SonyVLOGCAM

Organizer's
Project

CIPA Digital Camera Market Seminar

11:00~11:50

12:30~13:10 Nissin Japan
2/24
13:50~14:30 FUJIFILM（Fri）
15:10~15:50

Organizer's
Project

16:30~17:10 FUJIFILM

2/25
（Sat）

How to Take Painting-Like Portraits
with a Film Camera

Filters for Various Perspectives ofSnap Shoots

12:30~13:10

Organizer's
Project

Camera Girls' Talk: "Good Photos"
for Women

OM Digital
13:50~14:30
Solutions

Camping Scenes by OM SYSTEM

Sony / Sony
15:10~15:50 Marketing(Japan)Start Taking Short Movies with SonyVLOGCAM ZV-E10

16:30~17:10 Nissin Japan

Lighting Techniques Using FlashTime

Phottix/
11:10~11:50
Loupedeck

How to Take Portraits Using Latest
Phottix LED Products

12:30~13:10

Organizer's
Project

Beginners' Guide to Portrait Movies

13:50~14:30

Kenko Tokina/ SLIK / Kenko New Lensbaby Products Tried byProfessional
Two Photographers
Imaging
Set-Up for Landscape PhotographyTime
14:30~15:10

CompanynameOrganizer's
Project

15:50~16:30 VANLINKS

Title
Enjoyment of Drones by Drone
TeacherLighting Workshop Using NANLITE
LED Light

11:50~12:30

Organizer's
Project

Portrait Shoot Workshop

13:50~15:10

Organizer's
Project

Portrait Shoot Trial Presented byfemto

Canon / Canon
10:30~11:10 Marketing
How to Enjoy Camera and CampingJapan
11:50~12:30

Organizer's
Project

2/25
Organizer's
13:10~13:50（Sat）
Project

Reproduction of Film-Like Color witha Digital Camera▲For More Stylish Photos! Photo Styling
Lesson by Instagrammer Aya

10

2/24
（Fri）

Significance of Taking Movies in 8K

MARUMIOPTICAL

15:10~15:50 FUJIFILM

2/23
（Thu）

How to Use the Monoblock Strobe"MG-X"

11:10~11:50

2/26
（Sun）

Date

14:30~15:10

Organizer's
Project

15:50~16:30 VANLINKS

2/26
（Sun）

How to Take Photos of Cherry
Blossoms and Your Children
How to Take Lovely Couple Photos
How to Take Portraits from a
Model's Perspective by Charming
Model Ku-chan
How to Use Tripods by Scene— Beginner to advanced

10:30~11:10

MARUMIOPTICAL

How to Use Filters for High-Quality
Movie Shooting

11:50~12:30

Organizer's
Project

Fun Photo Decoration with YourChildrenSony / Sony
13:10~13:50 Marketing(Japan)Make Video More Attractive with
Sony's External Microphone

14:30~15:10

Organizer's
Project

For More Stylish Photos! Photo
Styling Lesson by Instagrammer Aya

At CP+2023, two open stages were installed at
Watashino JIYU-KU as spaces for PR exhibitors outside
the booth.
The seminars and workshops were livestreamed on theCP+ official YouTube channel and archived until March
31.

▲Portrait Shoot Trial Presented by femto▲Enjoyment of Drones by Drone Teacher

5.

Special event "Watashino JIYU-KU"

Booth Tour Programs

Booth tours were held to take participants, gatheredat the tour desk in Watashino JIYU-KU, to eachcompany's booth for the depth understandings ofpresented products and technologies.
Date

Time

Company
name

2/23
MARUMI
17:00~17:45（Thu）
OPTICAL
14:00~14:45 VANLINKS

2/24
（Fri）

15:00~15:45

MARUMIOPTICAL

Title
Practical Filter Technique Tour with
Mr. Kiyoshi Tatsuno
Camera Accessory Tour
Marumi Filter Introductory Tour

16:00~16:45 VANLINKS

Camera Accessory TourMARUMI
17:00~17:45
OPTICAL

Marumi Filter Introductory Tour

13:00~13:45

MARUMIOPTICAL

2/25
MARUMI（Sat） 15:00~15:45
OPTICAL

Alps Punch and Natsuiro Punch Trial
Tour
Marumi Filter Introductory Tour

16:00~16:45 Nextorage

How to Select Memory Cards

13:00~13:45 VANLINKS

Camera Accessory Tour

2/26 14:00~14:45 VANLINKS（Sun）MARUMI
15:00~15:45
OPTICAL

Camera Accessory Tour
Marumi Filter Introductory TourWorld Premiere
We provided CP + World Premiere logo data andstickers for companies presenting their new products
at CP + .

[Deﬁnition of world premiere products at CP +]- Products presented and launched on January 1, 2023,
or later

11

6.

Stage programs

Exhibitor Presentation stage A
Programs
Date

2/23
（Thu）

Time

Company
name

Title

Company
name14:30~15:10 Synology

H&Y Filters
Japan

High-Level Landscape Photography
Filter WorksMARUMI
2/23 15:40~16:20
OPTICAL（Thu）

15:40~16:20

12:10~12:50

What Is BENRO?
Features of ZOO Series- fotoshin -BreakthroughRED Digital Cinema Camera Works
Filters / RAID

13:20~14:00 Leofoto japan
15:40~16:20

H&Y Filters
Japan

11:00~11:40 Leofoto japan
12:10~12:50

SIGHTRON
JAPAN

13:20~14:00 Synology

16:50~17:30

12:10~12:50 Leofoto japan

2/24
（Fri）

Airplanes and Trains Taken by
LeofotoHigh-Level Landscape Photography
Filter Works
Necessity of Tripods for LandscapePhotography
Travel Snaps Using Different Lenses— LAOWA and KamLan
Synology NAS Techniques Taught
by Mr. Ilko

H&Y Filters
Japan

2/25
（Sat）

14:30~15:10

Title
Easy Synology NAS Techniques
Kiyoshi Tatsuno x Marumi
Practical Filter Techniques
How to Use SWIFT System for Stills
and Videos
Kikuchi (mountain photographer) vs.
Tsuchiya (portrait photographer)

Breakthrough“The World of Art Wolfe”
Filters / RAID

15:40~16:20 Leofoto japan 787 x Red Fox
16:50~17:30

H&Y FiltersJapan

Use of Round Magnet System for
Table Photo

11:00~11:40

H&Y Filters
Japan

High-Level Landscape Photography
Filter Work

12:10~12:50 FUJIFILM

Capture a Moment: Wild Bird
Photography Lesson

13:20~14:00 Leofoto japan

Leofoto Discussed by Aerial
Photographers

14:30~15:10

SIGHTRON
JAPAN

Video Shooting Techniques andBehind-The-Scenes of Advertisement
Shooting

14:30~15:10

OM Digital
Solutions

Changing Landscape Photography
with OM SYSTEM

15:40~16:20

SIGHTRON
JAPANStar Photography and Videography
Using F0.95

15:40~16:20

H&Y Filters
Japan

Master Long Exposure Using
REVORING Swift System

16:50~17:30

OM Digital
Solutions

Flower Photography Techniques
Using Macro Telephoto Lens

16:50~17:30

Breakthrough High Performance Flash Storage
Filters / RAID Application

11:00~11:40

H&Y Filters
Japan

High-Level Landscape Photography
Filter Work

12:10~12:50

SIGHTRON
JAPAN

View of Nebula Through SLR
Camera11:00~11:40 KANI Filter

2/26
（Sun）

Time

Light-Controlling Filter Techniques

Kenko Tokina/ SLIK / Kenko Features of the New ZEISS Binocular
11:00~11:40
Professional
SFL30
Imaging

2/25
（Sat）

Date

14:30~15:10 KANI Filter

16:50~17:30 VANLINKS

2/24
（Fri）

Exhibitor Presentation stage B
Programs

Light-Controlling Filter Techniques

12:10~12:50

MARUMIOPTICAL

Kiyoshi Tatsuno x Marumi
Practical Filter Techniques

13:20~14:00

OM Digital
Solutions

Travel with OM SYSTEM: World ofBirds

14:30~15:10

SIGHTRON
JAPAN

Starry Sky Taken by LAOWA Lens
and Micro Four Thirds

14:30~15:10

OM Digital
Solutions

Coverage Tour to Mongolia withOM SYSTEM

15:40~16:20

SIGHTRON
JAPAN

Enjoyment of Starry Sky
Photography

2/26
13:20~14:00 Leofoto japan Shiro's Affection vs. Reiko's Passion（Sun）

Two closed presentation stages were installed at thevenue for exhibitors to hold limited or reservationrequiring programs.

12

7.

Event promotion (PR activity and campaigns)◆PR activity schedule■ Exhibition explanatory session

Date: July 20 (Wed), 2022, ZOOM Webinar and applications opened on the website
Content: Event overview and exhibition information■ Exhibitor explanatory session

Date: November 2 (Wed), 2022, on ZOOM Webinar
Content: Event overview and requests regarding exhibition■ CP +2023 press conference

Date: January 18 (Wed), 2023, on ZOOM Webinar
Content: Event overview and Q&A■ Mail magazine

Dates: January 18 (Wed), February 10 (Fri), February 17 (Fri), February 22 (Wed), February 25 (Sat),
February 27 (Mon), February 28 (Tue), March 27 (Mon), March 30 (Thu), 2023
Content: Visitor registration information, event overview, details, campaign information,
and archive information■ Press releases

Dates: June 21 (Tue), July 20 (Wed), 2022;
January 18 (Wed), February 10 (Fri),
February 24 (Fri), 2023
Content: Event holding decision, calls for
exhibitors, event overviews, andfeatured content◆Campaign report■ Camera Girls×CP + 2023 Instagram Photo Contest
Follow CP +'s oﬃcial Instagram account and post works using the hashtags#MitsuketaAtarashiiWatashi, #CPPlus2023, and #CameraGirls.
Winners had their works exhibited at the CP +2023 venue, presented at the Camera Girls
Talk Shows, and received original goods.
Period: January 19 (Thu)‒January 31 (Tue), 2023
Number of active posts: About 400 posts*Number of posts that met the conditions

13

7.

Event promotion (PR activity and campaigns)■ Campaign code
Campaign codes were provided to social and student clubs and media partners at Watashino JIYU-KU to promote events on their own and social media. Visitors who entered thecampaign code at the time of registration could participate in the lottery at the venue to
win PACIFICO Yokohama Meal Tickets.
Period: February 23 (Thu)‒February 26 (Sun), 2023

■CP + oﬃcial Twitter 10,000 follower campaign
Those who followed the CP + oﬃcial Twitter account andretweeted a designated post could win a key visual t-shirt
through a lottery.
Period: February 27 (Mon)‒March 12 (Sun), 2023

■ Visitor survey (on-site and online)
Amazon gift cards worth 500 yen were presented to 1,000 visitors who answered thesurvey by lottery.
Conditions
・Come to the on-site event and answer
the survey online or on paper form
distributed at the venue.
・Watch online events and answer thesurvey.
*Participants at both on-site and online
events can answer both surveys.
Period: February 23 (Thu) ‒ March 31 (Fri),
2023
Number of answers: 2,902
14

8.

Publicity[TV coverage]
Company name

Program name

Date

Headline

Exposure

Fuji TV

Mezamashi 8

February 27, 2023

#lifeTAG Festival of latest and high-performance camera

2 min. 10 sec.

[Newspaper coverage] (Extracts)
Media outlet name

Date

Dempa Shimbun Daily (Tokyo)

July 22, 2022

Headline

Nikkan Kogyo Shimbun (Tokyo)

December 29, 2022

Eizo Shimbun (Tokyo)

January 2, 2023

Major events on image and information & communications in 2023

Dempa Shimbun Daily (Tokyo)

January 6, 2023

Major trade shows on electronics and information & communications held in
the world in 2023

Nikkan Kogyo Shimbun (Tokyo)

January 12, 2023

Schedule of trade shows and fairs in Japan

Dempa Shimbun Daily (Tokyo)

January 17, 2023

CP+2023 to take place in February

Dempa Shimbun Daily (Tokyo)

January 19, 2023

CP+ to take place offline for the first time in 4 years next month at PACIFICO
Yokohama

Denka Shimbun (Tokyo)

February 6, 2023

CP+ to take place offline for the first time in four years

Eizo Shimbun (Tokyo)

February 6, 2023

Image and information & communications events in February and March2023

Shimbun no Shimbun (Tokyo)

February 16, 2023

Camera & Imaging Products Association “CP+”Nikkan Kogyo Shimbun (Tokyo)

February 16, 2023

Schedule of trade shows and fairs in Japan

Eizo Shimbun (Tokyo)

February 20, 2023

CP+2023 to take place online and offline

Dempa Shimbun Daily (Tokyo)

February 22, 2023

Special feature: CP+2023

Dempa Shimbun Daily (Tokyo)

February 24, 2023

CP+ opens with large crowd

Kanagawa Shimbun (Kanagawa)February 24, 2023

CP+ takes place offline for the first time in 4 years in Yokohama until 26th

Dempa Shimbun Daily (Tokyo)

February 27, 2023

Photo show CP+2023 to take place for the first time in 4 years
Schedule of trade shows and fairs in Japan

Comedian Kazutoyo Koyabu shares his passion for camera

Yomiuri Shimbun (Tokyo)

March 3, 2023

Mirrorless cameras selling well due to social media; ones with movie function
grow by 31% in volume and 61% in sales

Nikkei Sangyo Shimbun (Tokyo)

March 7, 2023

Images and movies can be checked on multiple smartphones on Sony's
individual creative cloud[Magazine coverage] (Extracts)
Media outlet name

Date

CAPA

November 18, 2022

CAPA PHOTO DIARY

Headline

GoodsPress

December 6, 2022

[GP AWARD 2022] Models with outstanding features not available on smartphone
cameras!

Signs & Displays

February 10, 2023

Event information

Monthly B-maga

February 10, 2023

Upcoming trade shows and fairs

Bimonthly Fukei Shashin

February 20, 2023

Reader's voice

CAPA

March 17, 2023

Spring image equipment show CP+ takes place offline for the first time in 4 years

PhotoconMarch 17, 2023

CP+2023 report

Digital Camera Magazine

March 17, 2023

From the editorial teamMonthly Stationary

March 31, 2023

CP+2023

Hoshinavi

April 5, 2023

CP+2023 takes place offline for the first time in 4 years

Monthly Tenmon Guide

April 5, 2023

CP+2023 takes place offline for the first time in 4 years: Selection of new andrecommended astronomical equipment

Bimonthly Fukei Shashin

April 19, 2023

Congratulations on the On-site event ! CP+2023 Report[Web coverage] (Extracts)
Nikkei Shimbun Digital, Yomiuri Shimbun Online, Sankei News, Jiji.com, Nikkei X Trend, Digital Camera Watch, Mynavi News, CAPACAMERA WEB, Kakaku.com New Product News, VIDEO SALON, PRONEWS, Digital Camera Watch, GetNavi Web, PHILE WEB, ASCII.jp,
Dempa Shimbun Digital, &GP, ITmedia News, HOBBY Watch, AV Watch, Camera Girls, JPubb, CGWORLD.jp, Creators Station, Shuffle,
PICTURES, BCN RETAIL, CarMe, FlyTeam, IMA ONLINE, Sportsnavi, Ocean+α, Full-Count, RaiLab, CAMERA fan, Exhibition & MICE, Davinci
News, AstroArts, Gizmodo Japan, 47NEWS, Yokohama Keizai Shimbun, Town News, Rocket News 24, RBB TODAY, Mac OTAKARA Blog,
Chubu Keizai Shimbun, Otakuma Keizai Shimbun, Kanagawa Shimbun, AKIBA PC Hotline!, TechnoEdge, Senden Kaigi Online News, Minnano-Bampaku Shimbun, AFPBB News, Cliccar, Merkmal, @DIME, etc.

[Overseas media coverage] (Extracts)
15

DP REVIEW, Nippon News, Phototrend, Imaging Resource, Digital Camera World

9.

Visitor and participant proﬁles■ On-site event visitors◆Gender of visitors◆Age of visitors

No answer
2.2％

Age 1-12
Age 70+
7.6％

Female17.0％

Age 60-69
13.1％

0.5％

Age 13-18

1.1％

Age 19-29
13.7％
Age 30-39
16.4％

Age 50-59
26.3％

Male
80.8％

Age 40-49
21.3％◆Breakdown by job◆Breakdown by region

Student (general)
3.5％
Student (photography)
0.5％Student (videography) 0.3％

Distribution, trade, retail
3.3％

Other
22.0％

Professional
photographer
6.6％
Professional
videographer
2.2％

Manufacturer

Kanagawa
37.4％

6.0％

■ Online event participants◆Breakdown by region

Overseas 2.9％
Hokkaido 4.2％
Okinawa 0.1％
Tohoku 4.0％
Kyushu 1.9％
Shikoku 3.2％
Chugoku 3.6％
Kinki 8.9％
Chubu 6.3％

Kanto (other than Tokyo and Kanagawa)
12.8％
Kanagawa
12.5％

16

Hokkaido 0.3％
Tohoku 0.7％

Kinki 2.5％
Chubu 4.7％

Kanto(other than Tokyo and Kanagawa)
17.4％

Company
employee
51.2％

Photo studio
1.3％
Design/printing
3.2％

Overseas 0.7％
Okinawa 0.1％
Kyushu 0.5％
Shikoku 0.2％
Chugoku 0.4％

Tokyo
39.3％

Tokyo
35.2％

10.

Visitor and participant survey results■ For both on-site and online eventsQ

1 What is your relationship with photography?

Rarely take photos
2.4%
Photography-related
profession (other thanprofessional) 4.3%

Q

2 What is your relationship with videography?
Professional videographer 2.9%

Other1.0%
Professional photographer 6.7%

Want to become
professional
videographer/creator 2.9%

Other 1.9%

Want to become
professional
photographer/creator 4.4%

Take photos
but not a hobby
13.5%

Take videos as a hobby
16.0%
Rarely take videos
47.9%

Take videos
but not a hobby
25.5%

Take photos as a hobby
67.8%Videography-related
profession(other than professional) 2.7%

Q

Which camera do you use to capture photos?
3 （Mark
all that apply.）
Owned

Digital SLR camera

Instant camera
Film SLR camera
Film compact camera

1.0%

16.7%

10.8%

Mirrorless camera
Digital compact camera

Used the most

25.9%
47.7%

26.5%
4.4%

15.8%

Home video camera

10.2%
3.8%

Action/wearable camera

10.3%
3.9%

6.1%
0.2%

Professional-use 2.8%
video camera 1.6%

56.0%

18.2%

Smartphone/tablet

1.7%
0.5%

Other
20

40

60

80（％）

5 How would you evaluate your photography level?

Complete beginner
7.2%

None 1.2%

Advanced
9.8%

Beginner
31.5%

44.8%

0

Q

60.5%

3.7%
3.7%
20

40

60

80（％）

6 How would you evaluate your videography level?
Advanced 2.8%
None
7.4%

Complete
beginner
34.4%
Intermediate
50.1%

17

65.0%

4.2%
0.1%

0

Q

Digital SLR camera

33.0%

5.3%

Smartphone/tablet
Other

Owned

52.8%
46.5%

Digital compact camera

Which camera do you use to capture videos?
4 （Mark
all that apply.）

Used the most28.2%

Mirrorless camera

Q

Intermediate
14.1%

Beginner
40.9%

10.
Q

Visitor and participant survey results

7 Tell us about your daily photo or video life.（Mark all that apply.）
62.6%

View photos mainly on PC

57.9%

View photos mainly on smartphone/tablet

19.6%

View photos mainly on print

Create photo books 9.8%

47.9%

Post photos on social media

13.8%

Submit photos to photo contests
View videos mainly on PC

18.8%

View videos mainly on smartphone/tablet

19.6%

Edit/process videos with software

12.7%

Post videos on social media

14.0%
1.0%

Submit videos to video contests

17.6%

Save photos/videos on cloud

20.3%

Take photos/videos mainly to make personal works

15.2%

Take photos/videos mainly to post on social media

18.8%

Take photos/videos to record family members, friends, and events

0.9%

Take photos/videos mainly for telework
Take photos/videos using new types of cameras (e.g., 360-degree camera).

3.2%

Take photos/videos using drones

2.7%

Take VR videos and create VR content 0.5%

0

18

20

40

60

80（％）

10.

Visitor and participant survey results■ On-site event survey
Q

1 Have you visited CP in the past?
+

I visited forthe ﬁrst time.
34.0%

I visitevery time.
31.1%

I have visited before
but not every time.
34.9%

Q

2 On what days did you visit?（Mark all that apply.）
32.7%

February 23 (Thu, holiday)

31.3%

February 24 (Fri)28.3%

February 25 (Sat)
21.2%

February 26 (Sun)
0

Q

5

10

15

20

25

30

35（%）

3 What did you do after visiting CP ?（Mark all that apply.）+

Talked with friends

49.2%

Posted on social media

39.0%

Posted on blogs 4.5%
Wrote reviews on review sites

1.5%

Collected information on the website of manufacturers

29.8%

Collected information in stores

13.2%

Collected information online

25.8%

Checked price in stores

13.6%

Checked price online

20.1%

Purchased products

7.0%

Visited secondhand stores and websites 5.3%
None

11.3%

Other

1.0%
0

19

10

20

30

40

50 （％）

10.
Q

Visitor and participant survey results

4 How satisﬁed were you with the on-site event?
Highly dissatisﬁed 1.2%

No answer 0.1%

Dissatisﬁed
10.0%
Highly satisﬁed
28.4%

Satisﬁed
60.3%

Q

5 How do you want CP events to take place in the future?
+

Online only 0.4%

No answer 1.3%

On-site only
18.0%

Both on-site and online
80.3%

Q

6 Do you want to attend CP on-site events in the future?
+

I don't know at the moment. 5.8%
I don't want to visit anymore. 0.2%

No answer 0.3%

I will not visit next year. 1.8%

I will probably visit
again next year.
30.8%

20

I want to visit
again next year.
61.0%

10.

Visitor and participant survey results■ Online event survey
Q

1 On which days did you participate?（Mark all that apply.）
February 23 (Thu, holiday),33.9%

February 24 (Fri)22.0%

February 25 (Sat)30.7%

February 26 (Sun)31.1%

During the archive period

63.8%
0

Q

10

20

30

40

50

2 Why did you participate?（Mark all that apply.）

To get information on new products
To get information on many camera andation on many camera and imaging products, not limited to new ones
imaging products, not limited to new ones
Seminars and sessions by exhibitors

44.9%
48.4%
61.4%

Seminars and sessions by the organizer

39.8%

Camera Girls×CP+2023 Instagram Photo Contest

3.5%

Other

1.2%
0

Q

70（%）

60

10

20

30

40

50

60

70（%）

3 What did you do after the CP online event?
+

Talked with friends

46.1%

Posted on social media

25.2%

Posted on blogs

4.3%

Wrote reviews on review sites

2.8%

Collected information on the website of manufacturers

37.4%

Collected information in stores

15.7%

Collected information on the web

36.2%

Checked price in stores

15.4%

Checked price on the web

28.7%

Purchased products

7.1%

Visited secondhand stores and websites 4.7%
None

11.8%

Other

0.8%
0

21

10

20

30

40

50 （%）

10.
Q

Visitor and participant survey results

4 How satisﬁed were you with the online event?
Dissatisﬁed 6.7%

Highly dissatisﬁed 0.4%

Highly satisﬁed
28.0%

Satisﬁed
65.0%

Q

5 How do you want CP events to take place in the future?
+On-site only
4.3%

Online only 2.0%

Both on-site and online
93.7%

Q

6 Do you want to participate in CP online events in the future?
+

I will not participate next year.
2.4%

I will probably
participate again
next year.
35.0%

22

I don't know at the moment.
3.9%

I want toparticipate
again next year.
58.7%

11.

Views of the venue* Masks were removed to take photos.
23

11.

Views of the venue* Masks were removed to take photos.
24