May 31, 2016

TOKAI Holdings Corporation
Katsuhiko Tokita, President & CEO(Code No. 3167 Tokyo Stock Exchange First Section)
To whom it may concern

Celebrating TLC Membership Reaching 500 Thousand Members!
Implementing Promotions to Win Additional Members
Enriching the reward point menu and implementing a commemorative thank-you campaign

The number of members of the TLC (Total Life Concierge) Membership System targeting theCompany’s customers exceeded 500 thousand as of May 31, 2016. To commemorate the achievementof 500 thousand members, and to further enrich the reward point menu, the Company will
implement promotions from June 5 to July 31, positioning it as a “strengthening period” towardachieving one million members.

I.

Characteristics of the TLC Membership System
The number of members of the membership system, which began in December 2012, exceeded
500 thousand as of May 31, 2016 (508 thousand as of May 31, 2016).
The Company provides its own lifestyle infrastructure services necessary for daily life. Ifcustomers use the Company’s services for everyday life, such as gas, internet, CATV, security,and Aqua, they can use the base points received in proportion to monthly usage as TLC points.
If a customer uses multiple services of the Company, bonus points in proportion to the numberof services used are provided as TLC points on a monthly basis.
For customers of the Company, there is no annual fee for the membership. The system allows
the Company to cultivate stronger relationships with its customers, as is evidenced by a halvingof the contract cancellation rate.

II. New service to begin in June 2016
TLC points can be 1) exchanged for partner points (WAON, Suica, LuLuCa), 2) exchanged for“TLC Tickets” that can be used in place of payment at partner stores, or 3) exchanged for selectproducts at well-known department stores.
As outlined below, the Company will add new point exchange partners, and conduct sales of“TLC Tickets” at special prices.

1) Expand new TLC point exchange selection from three to 201
Previously, TLC points could be exchanged for WAON (Aeon Group), Suica (East Japan
Railway Group), and LuLuCa (Shizuoka Railway Group) points, but the Company will add
popular point exchange options such as T-POINT, JAL Mileage, Rakuten Edy, Amazon gift
certificates, nanaco, and cash2, expanding the selection to 20 (including cash). As a result,opportunities for customers to use points will significantly expand.
(1: Excluding exchange for TLC select products and exchange for TLC Tickets)(2: Exchanged via .money)2) Launch of discount sales for TLC Tickets; 7% discount (for members) during thecommemorative thank-you campaign
TLC Tickets can be used like gift certificates at approximately 400 stores, including food,leisure, and shopping venues. Until this point, TLC Tickets were provided only via exchange ofTLC Points, but it will now become possible to purchase them via credit card as well. Members
may purchase at a discount, adding further appeal to membership benefits.
Furthermore, during the commemorative thank-you campaign, members will receive a 7%discount. To allow non-members to experience some of the benefits of the TLC Membership
System, non-members will also receive a 2% discount on purchases.

III. About the 500 thousand member commemorative thank-you campaign
From June 5 to July 31, the Company will provide benefits to TLC members in partnershipwith the Aeon Group and the Shizuoka Railway Group (including a 10% bonus in the pointtransfer rate from TLC Points to WAON Points, and a 5% bonus in the point transfer rate toLuLuCa points). Furthermore, the Company will also implement measures to demonstrate theappeal of the TLC Membership System to non-members and those who do not use TOKAI
services, including the chance to win prizes via online games, with an aim to increase awarenessof the TLC Membership System.
For details regarding the TLC Membership System and the campaign, please see the following.
TLC Membership Services website:
https://tlc.tokai.jp/Special campaign website (From June 5):

Contact: Yoshihiro Taniguchi
Public Relations and Investor Relations Office
TEL: +81-(0)54-669-7676
Email: overseas_IR@tokaigroup.co.jp

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఍ဨᩘ1․† ‸⁗⁓⁦⁧⁤⁗⁥‒⁡⁘‒⁦⁚⁗‒⁆⁁‽″※‒›⁡⁞⁖⁛⁠⁙⁥‒⁆‾‵‒⁂⁡⁛⁠⁦‒⁅⁫⁥⁦⁗ᾀώᵲᵿᶐᶅᶃᶒᴾᵫᶃᶋᶀᶃᶐᶑṼᵲᵿᶐᶅᶃᶒᵘᴾᴾᵧᶌᶂᶇᶔᶇᶂᶓᵿᶊᴾᶁᶓᶑᶒᶍᶋᶃᶐᶑᴾᵆᶃᶖᶁᶊᶓᶂᶃᶑᴾᶁᶍᶋᶎᵿᶌᶇᶃᶑᴾᵿᶌᶂᴾᶍᶒᶆᶃᶐᴾᶍᶐᶅᵿᶌᶇᶘᵿᶒᶇᶍᶌᶑᵇᾁώ ᵱᶃᶐᶔᶇᶁᶃᶑᴾᶒᶍᴾᶕᶆᶇᶁᶆᴾᶒᶆᶃᴾᵮᶍᶇᶌᶒᴾᵱᶗᶑᶒᶃᶋᴾᵟᶎᶎᶊᶇᶃᶑᵣᶊᶃᶁᶒᶐᶇᶁᶇᶒᶗᾛᾟ ᶅᵿᶑᵡᶇᶒᶗᴾᶅᵿᶑᵧᶌᶒᶃᶐᶌᶃᶒᵟᶏᶓᵿᾒᾐᾣᾥᵱᶃᶁᶓᶐᶇᶒᶗṞ ᵠᵿᶑᶃᴾᵮᶍᶇᶌᶒᶑᵤᶍᶐᴾᶄᶇᶔᶃᴾᶑᶃᶐᶔᶇᶁᶃᶑᵊᴾᶁᶓᶑᶒᶍᶋᶃᶐᶑᴾᶐᶃᶁᶃᶇᶔᶃᴾᶍᶌᶃ ᾣᾛᾒ ᶎᶍᶇᶌᶒᴾᶄᶍᶐᴾᶃᶔᶃᶐᶗᴾ㔅ᵐᵎᵎᴾᶇᶌᴾᶋᶍᶌᶒᶆᶊᶗᴾᶓᶑᵿᶅᶃᴾᶄᶃᶃᶑᵌṟ ᵠᶍᶌᶓᶑᴾᵮᶍᶇᶌᶒᶑᵤᶍᶐᴾᶑᶃᶔᶃᶌᴾᶑᶃᶐᶔᶇᶁᶃᶑᵊᴾᶁᶓᶑᶒᶍᶋᶃᶐᶑᴾᶐᶃᶁᶃᶇᶔᶃᴾᵲᵪᵡᴾᶎᶍᶇᶌᶒᶑᴾᶕᶆᶃᶌᴾᶓᶑᶇᶌᶅᴾ
ᶒᶕᶍᴾᶍᶐᴾᶋᶍᶐᶃᴾᶑᶃᶐᶔᶇᶁᶃᶑᾁ ᶁᶍᶌᶒᶐᵿᶁᶒᶑḷᵓᵎᵲᵪᵡᴾᶎᶒᶑᵍᶋᶒᶆᾂ ᶁᶍᶌᶒᶐᵿᶁᶒᶑḷᵏᵓᵎᵲᵪᵡᴾᶎᶒᶑᵍᶋᶒᶆᾃ ᶁᶍᶌᶒᶐᵿᶁᶒᶑḷᵑᵎᵎᵲᵪᵡᴾᶎᶒᶑᵍᶋᶒᶆ ᵓᴾᶍᶐᴾᶋᶍᶐᶃᴾᶁᶍᶌᶒᶐᵿᶁᶒᶑḷᵓᵎᵎᵲᵪᵡᴾᶎᶒᶑᵍᶋᶒᶆᵥᶐᵿᶌᶒᶇᶌᶅᴾᶍᶄᴾᵲᵪᵡᴾᵮᶍᶇᶌᶒᶑᴾᵆᶃᶖᵿᶋᶎᶊᶃᵇE.g. ¥8,000/mth

E.g. ¥6,000/mth

ᵠᵿᶑᶃᴾᵮᶍᶇᶌᶒᶑᵠᶍᶌᶓᶑᴾᵮᶍᶇᶌᶒᶑ

ᵡᶓᶐᶐᶃᶌᶒᶊᶗᴾᶐᶃᶅᶇᶑᶒᶃᶐᶃᶂᴾᶑᶃᶐᶔᶇᶁᶃᵟᶂᶂᴾᵲᵭᵩᵟᵧḚᶑᴾᶃᶊᶃᶁᶒᶐᶇᶁᶇᶒᶗᴾᶑᶃᶐᶔᶇᶁᶃᶑᴾᵑᵎᴾᶎᶍᶇᶌᶒᶑᴾᵍᴾᶋᶍᶌᶒᶆ

ᵎᴾᶎᶍᶇᶌᶒᶑᴾᵍᴾᶋᶍᶌᶒᶆ

E.g. ¥4,000/mthᵟᶂᶂᴾᶍᶒᶆᶃᶐᴾᶅᶐᶍᶓᶎᴾᶍᶄᶄᶃᶐᶇᶌᶅᶑ

ᵔᵎᴾᶎᶍᶇᶌᶒᶑᴾᵍᴾᶋᶍᶌᶒᶆ

ᵑᵎᵎᴾᶎᶍᶇᶌᶒᶑᴾᵍᴾᶋᶍᶌᶒᶆᴾᵆᶕᶇᶒᶆᴾᵒᴾᶁᶍᶌᶒᶐᵿᶁᶒᶑᵇᵲᵪᵡᴾᶋᶃᶋᶀᶃᶐᴾᶑᶃᶐᶔᶇᶁᶃᴾᶀᶃᶌᶃᶄᶇᶒᶑ

ᵑᵗᵎᴾᶎᶍᶇᶌᶒᶑᵍᶋᶍᶌᶒᶆ2

‥† ※⁠⁕⁤⁗⁓⁥⁛⁠⁙‒⁆‾‵‒⁂⁡⁛⁠⁦‒‷⁪⁕⁚⁓⁠⁙⁗‒⁂⁓⁤⁦⁠⁗⁤⁥䕔 InadditiontoexistingpointexchangepartnersWAON,Suica,andLuLuCa,TOKAIHoldingshaspartneredwith.moneysothatTLCpointscannowbeexchangedfor20differentpoints,includingTPoints,JALmileage
points,Amazongiftcards,aswellascash.
䕔 Pointexchangesaredoneonline.

After the change

Existing
Pointexchange
partners䐟䐟䐠䐠Gift card䐡

20 䐡䠏䚎

1(:Points can beexchanged for otherpopular points, oreven for cashthrough .moneyBank
Deposit…plus nanaco points,
CN points, etc.

ApplicabletoanybankinJapan

3…† ⁅⁓⁞⁗⁥‒‾⁓⁧⁠⁕⁚⁗⁖‒⁡⁘‒⁆‾‵‒⁆⁛⁕⁝⁗⁦⁥
 7/&7LFNHWVDUHQRZDYDLODEOHIRUVDOHDVZHOODVH[FKDQJHZLWK7/&SRLQWVDWSDUWLFLSDWLQJVWRUHVDERXWVWRUHV  $YDLODEOHDWDGLVFRXQWWR7/&PHPEHUVDQGDWDGLVFRXQWWRQRQPHPEHUV &DPSDLJQSHULRG-XQH-XO\Discountsales
sampleTLCMembers

7䠂 off!

Example:1ticket¥1,000 ¥93010tickets ¥10,000 ¥9,300
䠄Onefreeticketworth¥1,000forevery10tickets
purchasedduringthecampaignperiod!)

NonMembers

TLCTickets

2䠂 offExample:1ticket¥1,000 ¥980
10tickets ¥10,000 ¥9,800
䠄Onefreeticketworth¥1,000forevery10tickets
purchasedduringthecampaignperiod!)

Availableatthesekindsofstores(asofApril30,2016)
Food
14stores
400
ParticipatingStores

MembersOnly

Leisure24storesLife
226 stores

400stores
intotal!

SimplyshowingyourTLCWAONCardwillentitleyoutodiscountservicesorspecialgiftsatsomestores.

4‧† ‵⁡⁗ ⁡⁤⁓⁦⁛⁨⁗‒⁆⁚⁓⁠⁝‟⁋⁡⁧‒‵⁓ ⁢⁓⁛⁙⁠

Commemorativethankyoucampaignopentoanyoneonline

BothTLCmembersandnonmembers“ThankYouLotteryCampaign”
toshowourthanksWinadditionalTLCticketsandotherprizesthatcanbeusedataround400participatingstores,suchasfood,leisure,andhomeelectronics
stores,simplybyspinningthewheel.

Wingreatprizes!

¥30,000
inTLCTickets

TLCmembersonlycampaigns

Extrapointexchangecampaigns
TLCPointtoWAONPointexchangerateincreasedby10%!

Dailychallenge

NewTLCMemberQuizandRoll

ReferralCampaign
IntroduceafriendandreceiveTLCPoints.

Winstampsbycorrectlyansweringa
dailyquizquestion.

500

TLC
PointsThenewmemberreceivespointsalso,so
everyoneishappy.
Numberof
friends
introduced

X

Totalof500,000WAONPointstogiveaway
June5(Sunday)toJuly31(Sunday)

500TLCPointsfor
bothyouandyourfriendTLCPointtoLuLuCaPointexchangerateincreasedby5%!
June5(Sunday)toJuly31(Sunday)
TLCTicket

Point Exchange

DiscountCampaign

500,000TLCPoints
Giveaway*June5(Sunday)toJune30(Wednesday)
Exchange1500TLCPointsforTLCTicketsworth¥2,000!!
Thiscosts500pointslessthanusual,sogetyoursnow!

GuesswhichofthreetypesofTLCcardimageswillappear.
Guesscorrectlythreetimesinarowtoclaimsomeofthe
500,000TLCpointsgivenaway.

500TLCPoint
discount

Totalof500,000
TLCPointstogive
away

TLCPointtomoneyexchangerateincreasedby5%!
June5(Sunday)toJune30(Thursday)5