❷UCHIKOJapan❸TOU RI S T

GU I D E❶❶ Odamiyama Keikoku (p. 15)❷ Terraced Rice Fields ofIzumidani (p. 12)❹❸ Spring in Ishidatami (p. 11)❹ Covered Taiko Bridge leading
to the Yuge-jinja Shrine (p. 11)

Uchiko Town Visitors' Centre

Japan 791-3301, Ehime-ken, Kita-gun, Uchiko-chō, Uchiko 2020
Phone: 0893-44-3790
Fax: 0893-44-3798
uchiko-k@lagoon.ocn.ne.jp
www.we-love-uchiko.jp/
Printed March 2019.
All prices subject to change.

Welcome to Uchiko

UchikoTouristInformation@Uchiko 2019

Scan to get the info in your own language.

Uchiko Area
56

⑯ Covered Bridge

Iyo⑰ Ishidatami Seiryu-en Park

Uchiko⑱ Japanese Inn
Ishidatami-no-yado

Tobe
Ehime

Shikoku

Kumakōgen

243

Matsuyam
aE
xp

res
sw

ay

379

⑮ Covered Tamaru Bridge① Historic District
Preservation Zone
⑨ Uchiko Town Visitors’ Centre⑩ Cafe & Souvenir Shop Nanze

380⑳ Townscape of Ose

Uchiko56

Uchiko Town Hall
Uchiko Branch
JR Ikazaki Station⑦ Karari Farmers’ Market & Restaurant

211

55

Uchiko Town Hall
Oda Branch

52

Uchiko Ikazaki IC⑬ Ikazaki Kite Museum⑭ Tenjin Japanese Paper Factory

Uchiko Town HallŌzu

㉒ Hirose-jinja Shrine379⑪ Uchiko-za Theatre⑫ JR Uchiko Station㉑ Seseragi Farmers’ Market

56

SOL-FA ODA Ski Gelände㉓ Odamiyama Keikoku (Oda Mountains & Valleys)229
32⑲ Terraced Rice Fields of Izumidani

197

Seiyo

N

W

E

S

Downtown Uchiko

Mats
uya
ma
Exp
res
sw
ay

379

⑦ Karari Farmers’ Market & Restaurant

LegendTo Tenjin Japanese Paper Factory

Chisei Park

Parking

Police station

Information office

Post Office

StationBank

Scenic view

TempleWeeping Cherry Trees

ShrinePublic WC

Hospital

Accessible WC
Baby chaging station

56

32

Hot spring② Yokaichi & Gokoku
Historic District
Preservation Centre
Machinami
Parking

Park⑥ Takahashi Residence

Evacuation area
Walking course
TunnelCycling course

Auberge Uchiko
56

Oda

gaw

③ Japanese Wax Museum & Kamihaga Residence

a Riv

er

Omori Japanese Candle Maker
Kosho-ji Temple① Historic District
Preservation Zone

UchikoJunior HighSchoolHandicraft Artisans’ House

Uchiko Post Office⑧ Museum ofCommercial & Domestic Life

⑤ Omura Residence

Uchiko Town Hall Uchiko Branch④ Honhaga Residence ⑨ Uchiko Town Visitors Centre⑩ Cafe & Souvenir Shop Nanze
UchikoHigh
UchikoElementary School
SchoolUchiko Ikazaki IC

56

Route 56

⑪ Uchiko-za TheatreESN

To Ikazaki Kite Museum

Library

56

W

0

50

100

250m

500m

⑫ JR Uchiko Station
about 8 minutes on footTabirian Tourist Information
56

Uchiko YUM Map

Restaurant Karari レストラン からり

Matsuyama Expressway

蓮花

Renge

0

YoshichōTo Ōse/Oda

Ryōfūtei Yukigi 涼風亭 幸祇

100

200m

御食事処 吉長

To Ikazaki
Hijikawa

379

E

N

S

WC

W

Special lunch of the week ¥1,728

Crab omelet on rice ¥630

Café Denjirō カフェでんじろう

Sea bream rice satsuma set meal ¥1,650

56

Bowl of assorted Japanese food ¥1,296

Kaba-chū かば忠

To Matsuyama

Resthouse Sharon レストハウス シャロン

Inari-ya いなりやWC

Sweet red bean soup ¥700
WC

B lunch ¥1,080

Odagawa River

WC
WC

Takahashi
Residence

Western Cuisine Mother 洋食マザー
Chef’s special ¥1,100

Machinami
Parking P

Japanese Noodle Restaurant Kameya 麺処 かめや

Udon and inari set ¥850

WC

Yōkaichi & Gokoku Historic District Preservation Centre

Important traditional architectural preservation zone
(Town Preservation Zone)
Japanese Wax Museum & Kamihaga ResidenceWC

Lunch course ¥1,080(National Important Cultural Asset)

文Ōmura Residence

Uchiko Junior High School

Honhaga Residence

Museum ofCommercial &Domestic Life

(National Important Cultural Asset)(National Important Cultural Asset)

YoneyaUchiko Ikazaki IC

Uchiko Yakuba-mae

WC

Uchiko Yakuba-mae

米屋

Uchiko Town
Visitors Centre
WC

Soba Dishes Shimohaga Residence 蕎麦 つみ草料理 下芳我邸

Zensho-ji
TempleWheat noodles with meat ¥700

Ramen & Gyōza Shop En ラーメン・餃子

Uchiko Town Oﬃce
Uchiko BranchWC

Honmachi Square

P

WC

UchikoHealth Care
CentreUchiko文
High School

Spicy ramen noodle topped with Chinese leek & bean sprouts ¥650

P
Raw seafood on rice ¥1,300

56

Uchiko-za
Traditional Japanese picnic lunch ¥1,560

Honm

Rinsuke りんすけ

hi

St

re

et

Mats

Gacchan-chi がっちゃん家way

Sea bream rice ¥1,080

Godai

伍代
Japanese beef lunch ¥1,620

Taxi Terminal(Ose/Uchiko/Ikeda)
Tabirian(Tourist Information)
Uchiko-eki mae

JR Uchiko Stn.
Chirashi-zushi à la Godai ¥1,100

WC

Ostomate Support
Facilityzu* Please don t drive in the Machinami
preservation area, indicated by.

BLT sandwich & drink (take out available) ¥750~

ŌTo

Walking Coursespresカフェビーンズa Ex

Café Beans

To Matsuyama

To Ōzuuyam

Libraryac

To Ōzu※ Prices subject to change in October 2019.

C O N T E N T S
General Information ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 1
Area Guide
Historic Townscape ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 5
Villages ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 11
The Surrounding Mountains ∙∙∙∙∙∙∙∙∙∙∙ 15
Events ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 17
Dining∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 19
Souvenirs ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 21
Accommodation ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 25
Access ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 29

Uchiko at a glance
The charming, traditional town of Uchikois located in the heart of Ehime prefecture,
about 40km southwest of Matsuyama, theprefectural capital. The town has a total
area of 299.5km², with the Odagawa river,an arm of the Hijikawa river, running all
the way through it. Uchiko is flat in very
few places and about 77% of its land isforest, but the soil is fertile, the climate
is warm and humid, and there is anabundance of water. Agriculture, especiallythe cultivation of persimmons, chestnuts,
shiitake mushrooms, grapes, Japanesepears and peaches, is widespread. Uchikohas an abundance of mountains andnature, including the state-owned forestsof the Odamiyama mountains and valleys.
In terms of its industry, more than half ofUchiko’s production lies within the tertiary
sector: distribution, retail, and services.
In 2005, the three towns of Uchiko,

Ikazaki, and Oda merged, and the current
population is approximately 16,700.
Following Japan’s rapid economic growth
between 1954 and 1973, rows of buildings
sprang up throughout the country, andliving a life surrounded by concrete has
become the norm. In today’s Japan, Uchikoholds its cultural heritage and old-timelifestyle in high regard.
Uchiko takes great care in maintaining its
high-class residences constructed between
the Edo period (1603-1867) and the Meiji
period (1868-1912), and its uniquely
Japanese landscape and character.
Japanese visitors arriving in Uchiko fromnoisy cities find themselves rememberingwith nostalgia how all of Japan used to be.
Join us as we explore the town of Uchiko,
its villages and mountains. Now is yourchance to discover historic Japan!

General Information⑫ JR Uchiko Station

Uchiko Locals – Foreign Language Volunteer Guides

Should you choose public transport, JR Shikoku trains are

If you make a reservation in advance, aMatsuyama Station by limited express train.

attractions. Guides are also available in
English. This service is free of charge, but
it is necessary to book at least one week inadvance.

the most convenient option. Uchiko is 25 minutes from JR

volunteer can guide you around Uchiko`s

Coin Lockers

There are coin lockers
nex t t o the entra nceof J R Uchiko Station
wher e you c a n le ave
your baggage.

Tabirian Tourist Information

Next door to JR Uchiko Station, Tabirian
Tourist Information offers free tourist pamphlets
and maps as well as selling postcards and othersouvenirs. Bicycle rental is also available andhighly recommended for a tour around Uchiko.

Opening hours: 9:00~17:00

Taxi

There is a taxi stand in front of JR Uchiko
Station. Taking a taxi is an excellent option if
you wish to go to more distant places such as
Ishidatami or Oda. Taxis offer pick-up fromanywhere in the Uchiko area.
Ikeda Taxi
Uchiko Taxi
Tachikawa Taxi

1

Phone: 0893-44-2191
Phone: 0893-44-2345
Phone: 0893-45-0129

Uchiko Guided Tours (estimated time between 2-3 hours; shorter tour time is possible)
A：A walking trip around Uchiko`s Historic District Preservation Zone including avisit to 3 points of interest: 900 yen
B：A visit to one point of interest including Uchiko`s traditional Japanese paper (washi )making experience (weekdays only)
Paper making: 500 yen

Taxi from Uchiko downtown to the paper
factory: about 1,700 yen (round trip)
Rental bicycle from JR Uchiko Station to thepaper factory: 500 yen (for 3 hours)
Please choose one point of interest: the Uchikoza Theatre: 400 yen or the Japanese Wax
Museum & Kamihaga Residence: 500 yen

www.we-love-uchiko.jp/contact_en/
www.facebook.com/uchiko.locals/2

⑩ Cafe & Souvenir Shop Nanze

Credit cards
Here you can find a large

Some accommodations, shops and restaurants accept credit cards.

and souvenirs. Locatedb e h i nd U c h i k o T ow n
Visitor’s Centre, Nanze
is also an ideal place totake a break and try someoriginal sweets or a lightmeal served in the openair café. Free Wi-Fi andbicycle rentals for 500 yen
for 3 hours are available.

International ATM

variety of local crafts⑨ Uchiko Town Visitors' Centre A・runze

The ATM in the post office is the only place in Uchiko where
cash can be withdrawn using credit cards. The following
cards are accepted: Visa, Plus, Master Card, Maestro, andCirrus.

workdays
8:45~19:00
holidays
9:00~17:00
Uchiko post officeSpecial Sightseeing Deals
3 Attractions Combined Ticket

This ticket grants you access to all of the following locations: Uchiko-za Theatre, Japanese
Wax Museum & Kamihaga Residence, and Museum
Price: 900 yen for adultsof Commercial & Domestic Life. It can be purchased
450 yen for children
at any of the three attractions.

Take a stroll in a kimono and into the past !

You can rent and get fitted in a kinomo in anauthentic Japanese-style house from 140 years
ago. Depending on the season, you can choosef r om 4 0 k i m o n o s . G e t t i n gdressed in a kimono is very
popular among men, too.
Reservation:
Contact us on Facebook www.facebook.com /uchikochou.kankoukyoukai or by email uchiko-k@
lagoon.ocn.ne.jp to make a reservation.
The Visitors Centre should
be your first port of callupon arrival in Uchiko. Any
in formation you need toplan your sightseeing can befound in their vast collectionof brochu res or f rom anadvisor at the informationdesk. Free Wi-Fi available.
3

Opening hours: April to September 9:00~17:30
		 October to March
9:00~16:30
		closed on Thursdays
Phone: 0893-44-3790
Fax: 0893-44-3798
Email: uchiko-k@lagoon.ocn.ne.jp
Admission: freeFees for kimono rental & fitting:• Kimono: choose from our selection of kimonos and obi (4,500 yen)
• Yukata: choose one of 20 light cotton kimonos (3,500 yen)
• Hair styling: by professional hairdresser (1,500 yen)
• Japanese tabi socks: bring your own or purchase a pair for 500 yen
Cancellation fee: 2-5 days before 50%, the day before 80%, on the day 100%
4

Historic Townscape① Historic District Preservation Zone

町並保存地区⑪ Uchiko-za Theatre(National Important Cultural Asset)

内子座（国の重要文化財指定）

This is a wooden theatre built in 1916 by patrons of the arts.
At that time, Uchiko-za was one of the town’s main amusement
spots where performances such as Japanese classical drama(kabuki ) or puppet theatre (bunraku ) took place. As time passed,

however, the number of performances decreased, and the theatre
was in danger of being demolished due to its aging façade.
The idea of preserving the theatre as a building of historicalvalue began to grow within the historic district preservation
movement. Uchiko-za was revived as a theatre in 1985 after
its renovation. Some 20 traditional theatres exist in Japan,
but Uchiko-za is affectionately referred to as a “living theatre”
because it is still used for performances and presentations today.
Opening hours: 9:00~16:30
Address: Uchiko-chō, Uchiko 2102
Phone: 0893-44-2840 (Japanese only)
Admission: adults 400 yen, children 200 yen

Depending on events hold in the theatre, a tour of the inside might not be possible in some cases.
Please check beforehand: www.town.uchiko.ehime.jp/site/uchikoza/
From the Edo period (1603~1867) to the Meiji period (1868~1912) the Yōkaichi & Gokoku
Historic District Preservation Zone prospered as a manufacturing centre of Japanese wax.
From the district’s acquired fortune came the construction of many solid, elegant houses.
The ground breaking preservation movement of the historic district in Uchiko began in
1972. In 1982, Uchiko became the first town in Shikoku to have one of Japan’s designated
Important Preservation Districts for Groups of Historic Buildings. Today there are morethan one hundred designated preservation zones in Japan, but what sets Uchiko apart isthe fact that its old, traditional houses are still inhabited. According to the town’s strict
regulations, however, there are many restrictions preventing residents from making
unauthorized renovations on the properties. If a house is to be repaired, the residents mustabide by the rules and regulations to keep the buildings as they were originally designed,
often at a significant cost compared to modern construction. Despite these constraints,
the preservation zone has been maintained by the locals for more than 30 years. Becausea major role is played by the locals, the historic district preservation movement is alsostrongly tied to the protection of the history and culture of the area. Thanks to theunderstanding and cooperation of the locals, Uchiko’s historic townscape remains intact
even today.
5④ Honhaga Residence(National Important Cultural Asset)

本芳我家住宅（国の重要文化財指定）
T h is residence was ow ned bya wealthy merchant who madea fortune in the production ofvegetable wax. It was built at a time
when wax production in Uchiko
was at its peak. The designs which
can be seen all over the building
are both striking and magnificent.
Even in the historic district, theHonhaga residence stands out as an
outstanding example of traditional
Japanese architecture.
Viewing is limited to the garden
and the exterior of the building.
6③ Japanese Wax Museum & Kamihaga Residence(National Important Cultural Asset)

木蠟資料館 上芳我邸
（国の重要文化財指定）⑧ Museum of Commercial & Domestic Life

This traditional merchant house
belonging to the Sano family, who

The Kamihaga residence was once

the home of a wealthy merchant andmember of the Haga family who madea fortune in the production of Japanesevegetable wax. It is a traditional
Japanese house with a boiler room,
which was once a work place, andtatami rooms that provide a glimpse
into the lifestyle of former times. The
museum introduces the wax-making
process and offers a great deal of
information about wax production in
Uchiko.
Opening hours: 9:00~16:30
Address: Uchiko-chō, Uchiko 2696
Phone: 0893-44-2771
Admission: adults 500 yen
		 children 250 yen

What is Japanese Wax?

木蠟とは ?

Japanese wax is made from theberries of the sumac tree. The
berries are crushed into a fine
powder, steamed, and then the wax
is extracted and hardened. This iscalled crude wax (kirō ). The Haga

family bleached the wax with its own
original bleaching technique to makehigh quality white wax (hakurō ).

7Opening hours: 9:00~16:30
Address: Uchiko-chō, Uchiko 1938
Phone: 0893-44-5220
Admission: adults 200 yen, children 100 yen⑥ Takahashi Residence

文化交流ヴィラ高橋邸

Asahi Beer dominates the beer brewing
industry in Japan. The so-called “king” ofJapanese beer, Ryūtarō Takahashi, presidentof Japan Beer, later to become Asahi Beer,
was born in Uchiko. His birth residence was
donated to the town of Uchiko and is now
used as a guest house. There are permanent

started their business in Uchikoin 1897, was restored and is today
used as a museum. Using lifesize human figures, the museum
depicts scenes of d i n i ng a ndeveryday life to get a real senseof how Japanese merchants of the
Taishō period (1912~1926) lived.

② Yokaichi & Gokoku Historic District
Preservation Centre

八日市・護国町並保存センター

exhibitions related to the residence.

The preservation centre is the heart ofUchiko’s historic district preservation
movement. Here you can find information
about the history and origins of the town’spreservation efforts as well as an exhibitionon the construction of the historic buildings,
including the tools used.

berries of the sumac treea sample displayed at the1900 World Exposition

The crude wax and the white wax
are generally called Japanese wax(mokurō ). Since the Meiji period(1868-1912) this Japanese wax was
exported and used to make candles,
soap, or polish for woodwork.

商いと暮らし博物館

white wax

Asahizuru (“rising crane”)
TrademarkOpening hours: 9:00~16:30
		 closed on Tuesdays
Address: Uchiko-chō, Uchiko 2403
Phone: 0893-44-2354
Admision: free

Opening hours: 9:00~16:30
		closed on Tuesdays
Address: Uchiko-chō, Shiromawari 211
Phone: 0893-44-5212
Admision: free8

⑤ Omura Residence(National Important Cultural Asset)

大村家住宅（国の重要文化財指定）

Recommended Route
Required time: about 2 hours

The Ōmura Residence was built between 1789 and 1801,

making it one of the oldest private residences in Uchiko’s
historic district. Renovations started in 2009 and within
three years the residence was completely renovated to its
original state.
Viewing is limited to the façade of the building.

⑭ Tenjin Japanese Paper Factory⑪ Uchiko-za Theatre

40 0yen⑧ Museum of Commecial &Domestic Life20 0yen5min
walk

the Odagawa River, Uchiko has prospered as a producerof high quality Japanese paper. Tenjin Paper Factoryhas long produced washi using traditional techniques.
Next door stands the factory’s charming gift shop selling
their unique handmade Japanese paper and crafts. Witha reservation you can try making your own paper in theworkshop, though this is limited to week days.

9min
walk

Opening hours: 9:00~16:30 (closed on Mondays if the Sunday is a national holiday)
Address: Uchiko-chō, Hiraoka-kō 1240-1
Phone: 0893-44-2002
Admission: freePaper making experience: 500 yen (prior booking essential, on weekdays only)

五十崎凧博物館
Here you can find an exhibition of kites from all over Japanand the world. To provide an insight into the Japanesecultural tradition of kites, a variety of exhibits detailinghow kites are created from Japanese paper and bamboo
are on display. Visitors to the museum are welcome toborrow a kite free-of-charge to fly at the riverside.

Opening hours: 9:00-16:30 (closed on Mondays if the Sunday is a national holiday)
Address: Uchiko-chō, Ikazaki-kō 1437
Phone: 0893-44-5200
Admission: adults 300 yen, children 150 yen
9

13min
walk

天神産紙工場

Clean water is crucial to the production of Japanese paper(washi ), and thanks to an abundance of pure water from⑬ Ikazaki Kite Museum⑫ JR Uchiko Station④ Honhaga Residence,⑤ Omura Residence
4min
walk

③ Japanese Wax Museum &Kamihaga Residence

50 0yen4min
walk② Yokaichi & Gokoku Historic District
Preservation Centre

f ree

30min
walk

⑫ JR Uchiko Station10Villages
Ishidatami

石畳地区
I n the unchang ing scen ic

T hirty water mills

memory of every Japanese person’schildhood. The inheritance andprotection of this area’s customs
and traditions are consideredvery important. Japanese visitorsfrom urban areas recall withsome nostalgia the scenery theyknew long ago when they visit
Ishidatami, which hopefully gives
them the feeling of returninghome.

a rea, but this number
has decreased with thepassage of time. Thanks
to local volunteers, threewater mills were restored
to form the Ishidatami
Seiryū-en Park, which is
now the area’s most iconicfe at u r e. T he r e st or e dha nd-bu i lt wat erm i l ls
rumble in their uniquew ay a n d a r e ut i l i z e d
i n d ay - t o - d ay l i f e a s
instruments for millingrice into flour.

landscape of Ishidatami lies the⑱ Japanese Inn Ishidatami-no-yado

Covered Bridges

屋根付き橋

In Uchiko there used to be more than ten covered bridges that were once common
throughout southern Ehime prefecture. Unfortunately, many were washed away in flooding
and only a few remain today. Thanks to the thatched roof, which protected them fromweathering and decomposition, these bridges have been preserved. Covered Tamaru Bridge
not only facilitated movement within and between small villages, but they also served as astorage place for charcoal, and a shelter for
farmers to rest under.

⑮ Covered Tamaru Bridge
11⑰ Ishidatami Seiryu-en Park

石畳清流園

onc e op er at e d i n t h i s⑲ Terraced Rice Fields of Izumidani

泉谷の棚田
These 95 terraced
r ic e paddy f ield s
are spread acrossthe mountainside.
They make up one of
the most beautiful
landscapes in Japanand have been
designated as oneof the 100 Greatest
Japanese Terraced
R ice F ields sites.
They are maintainedby just three local
farming families.

⑯ Covered Taiko Bridge leading to the Yuge-jinja Shrine
12⑳ Ose - Townscape of the Naruya District

大瀬 成留屋地区の町並み

Recommended Route
Discovering Ishidatami

Required time: about 90 min
25min
by car25min
by car⑯⑰⑱
Ishidatami 30minsightseeing⑫ JR Uchiko Station⑫ JR Uchiko Station

We strongly recommend going to Ishidatami by car. But if you make a reservation inadvance, you can book the town’s personal bus, which only runs on weekdays. Please contact
the visitors` centre by email: uchiko-k@lagoon.ocn.ne.jp
The 1994 winner of the Nobel Prize for Literature, Kenzaburō Ōe, was born and raised
here. In the past, the district profited from the distribution of goods and being a stopping
point for pilgrims. Consequently the townscape that formed was unlike that of the Yōkaichi& Gokoku District. It is surrounded by a diverse natural environment which includes
forests and a river, and it is said that the roots of several of Ōe’s works lie here.

⑦ Karari Farmers' Market & Restaurant

Discovering Ōse by Bicycle
30min
by bicycle

Required time: about 2 hours 30 min
30min
by bicycle

10minby bicycle

道の駅 内子フレッシュパークからりFarm products and crafts manufactured in
Uchiko are on sale at this roadside market.
There are not only stands selling fresh
local specialties and fruits and vegetables,
but also a restaurant, a bakery, and an
ice cream parlour that make shopping
enjoyable. If you are tired of walking, takea rest on the deck overlooking the Odagawa
river and try an Uchiko pork and miso
burger, Karari’s famous dish.

⑫
JR UchikoStation⑳
Ose - Townscape of
the Naruya District⑦
Karari Farmers’Market & Restaurant

30min

40min

⑫
JR UchikoStationBicycle rental available at Tabirian Tourist Information.
13

14

The Surrounding Mountains
 Odamiyama Keikoku (Oda Mountains & Valleys)

小田深山渓谷 Oak trees and Japanese zelkovas at Hirose-jinja Shrine

イチイガシとケヤキ（広瀬神社）

On the road to Odamiyama stands the Hirose-jinja Shrinewith its three giant trees, each dating back more than 1000

years. Through the ages, thesetrees, believed to be the homeof gods, have been treated astreasures. Should you decidet o v isit Od a , you r cha nce
to experience the mysticalenergy of this spiritual place
is just a brief stop on the way
to Odamiyama.

Oak treeJapanese zelkova

 Seseragi Farmers’ Market
End of June

T he Odamiyama Keikoku is located in
the eastern corner of Uchiko, and in thesetreasu red mou nta i ns you ca n f i nd a n
incredibly pristine natural environment. The
picturesque scenery gives you the chance
to feel the Japanese seasons in their purest
form with fresh green leaves in early summer
and beautiful coloured leaves in autumn.

Odamiyama is a popular location for walking
and hiking. On arrival in the mountains,
you will be greeted by the creatures of theseason: fireflies, red-spotted masu salmon,and various birds.
Beginning of November
15

道の駅 せせらぎ

Vegetables and fruits harvested in
the Oda area and handicrafts madefrom natural materials are sold here.
In the adjacent restaurant, Kajikatei, you can eat Oda’s special Taraiudon, wheat noodles served in a small
wooden tub.

Recommended Route
Required time: about 4 hours
30min
by car40min
by car40min
by car30min
by car⑫ JR Uchiko
Station Hirose-Jinja
Shrine Odamiyama
Keikoku Seseragi Farmers’Market20min

6 0min20min⑫ JR Uchiko
Station16

Events※ For information on other events, visit www.we-love-uchiko.jp

Ikazaki Kite Festival

いかざき大凧合戦

Oda Fire Festival

寺村 山の神火祭り

This traditional event has been held in Oda since1823. Written in fire at the base of the Terayama

Mountain are the words “God of the mountain”.
With fireworks lighting up the sky and Taikodrums being played on a stage in the middle of therice fields, you can really feel the excitement andanticipation in the air.

Date: 15th AugustPlace: Oda District along Route 379

Yokaichi Machinami Historic District Moon Viewing Event

The Ikazaki K ite Festival, now
approaching its 400th year, is held
on Children’s Day (5th May). On
the banks of both sides of the river,kites uniquely painted to spell out“Ikazaki” are flown high in the sky.
Each kite is fitted with a cutting
tool, or gagari, on the string to cut
the strings of the other kites. The
teams make every effort to put on agood show, and Ikazaki is the only
place in Japan where you can see
this kind of kite battle.
Date: 5th May (if it rains, the following Sunday)
Place: Toyoakigawara
17

八日市町並観月会

For the annual mid-autumn moon viewing event, the streets are lined with bamboo andpaper lanterns, which light up the historic district and create a magical atmosphere. The
experience of this truly Japanese moonlit event would be incomplete without a variety of
traditional music performances and the chance to enjoy some Japanese dumplings under the
moonlight.
Date: two consecutive days during the full moon in mid-autumn
Place: Yōkaichi & Gokoku Machinami Historic District Preservation Zone
18

Dining
Made according to traditional recipes, the flavours of Uchiko’s special dishes and treats
bring memories of long-forgotten tastes flooding back. Having come all the way to Uchiko, it

Uchiko pork & miso burger
T he h igh qua l ity loca l ly raised Uchiko Pork is reared

would be a shame not to sample the local cuisine!

Tarai-udon thick wheat noodles served in a wooden tub
These noodles are a specialtyof the Oda area. After being
cooked, they are served in hot
water in a small wooden tub
and then dipped into a special
broth. The noodles have aspringy and soft texture, andthe broth is characterized
by flavours of soybeans andshiitake mushrooms.
The tarai-udon noodles canbe eaten at Kajika-tei, a small
restaurant which is adjacentt o O d a Fa r mer s ’ M a rket
Seseragi, and various otherrestaurants in the Oda area.

Maruzushi round fish balls
Round fish balls, made bywrapping soy pulp (okara )in fresh seasonal fish fromSouthern Ehime, is oneof the acclaimed products
sold at K atsumor i, thefish shop in the middleof Uchiko’s old shopping
street. Its unique sweetand-sour flavour is whatmost Japanese think ofwhen they talk about thetaste of Japanese homecooking.

19

to be extremely fresh and freeof disease. It is also known
as SPF (Specific Pathogen
F r e e) p ork . Uc h i ko Pork
burgers are sold at Uchiko’s
Karari Farmers’ Market &Restaurant. The fluffy breadf i l le d w it h Uch i ko Pork ,fresh local vegetables and thesubtle f lavour of unrefinedmiso complement each otherper fe ctly a nd creat e th istrademark dish.

Yuzukko Japanese citron confectionary
L egend has it that P rincess
Toki, the fifth daughter of thefamous Japa nese m i l ita r ycommander Taira no Kiyomori,and her entourage once took
ref uge i n Oda, a d istr ict of
Uch i ko, du r ing a con f lictbetween two clans. She is theinspiration for this Japanesec on fe c t ion a r y. Swe et wh it ebean paste is wrapped in thinjelly and topped with Japanese
citron (yuzu ) peel marmalade,representing Princess Toki’s
sweet nature. This confectionary
is made in Oda (Kinshōdō), but
can be bought at the café andsouvenir shop Nanze.

20Souvenirs
Uchiko is a town with many traditional craftspeople. You can admire the attention to detailJapanese gilt paper

All of these products can be bought at various shops in Uchiko including café and souvenir

Gilding is a Western decorating technique in which thin metallic foil is used to create adesign on paper or other material. The company Ikazaki Shachū in the Ikazaki district brings

and feel the love and warmth that goes into the handcrafting of each and every souvenir.

shop Nanze, Uchiko Farmers’ Market Karari, Oda Farmers’ Market Seseragi, and theHandicraft Artisans’ House located in Uchiko’s historic district preservation zone.

Japanese candles andcandlesticks

Natural dyeing

together East and West by using local hand-made Japanese paper for the gilding. Japanesegilt paper is used to create many products, from book covers to letter sets.

Stud io Yume F ūsen in Oda produces
natural dyes which are used to colour
scarves and bags. Natural ingredients suchas chestnuts, Japanese medlar leaves, andmadder roots are used to create tastefuldyes. You can appreciate the natural
simplicity of the colors which become
deeper and more attractive with each use.

Andon – Japanese indoor lanterns

T he Ō mor i f a m i ly h a s b e en m a k i n g
Japanese candles for six generations.
These candles do not drip and make almost
no soot when burned.
T he hand-made iron candlesticks arecrafted by a third-generation blacksmith inUchiko using traditional techniques.
21

These 30cm cube lanterns are a
product of the Uchiko Handicraft
A ssociation, wh ich br i ngs
together and unifies the crafts oflocal woodworkers, blacksmiths,
dyers, painters, and Japanese
paper makers. An andon consistsof a wooden frame with handmade Japanese paper panels.
These lanterns represent Uchiko’s
commitment t o trad itiona lJapanese craftsmanship.
They can be purchased at theHandicraft Artisans’ House, runby the association.
22

Sake

Wine

Chiyo no kame Sake Brewery

Business Union Winery

local rice and water, their aim is to create irreproducible sake. The brewery produces pureJapanese sake without adding alcohol or sugar. Theseare predominantly Daiginjōshu (in which 50% of therice grains are milled) and Ginjōshu (in which 60%of the white rice grains are milled). Chiyo no kame
do not shy away from challenges, and have developed
unique manufacturing techniques to brew some truly
special sakes.
Rifū (photo right) is a robust, dry sake with a mellow
aroma reminiscent of fresh pear. Rifū was servedat the 2008 Cannes International Film Festival
reception party and received high praise from guests.
Chiyo no kame’s Funamuku (photo left) is a sakemade using rice polished down to 50%. When freshly
brewed, its flavour is rich with discreetly crisp notes.
Chiyo no kame are determined to create sake of ahigh quality, which is both original and genuine.

of one local grape farmer’s long-cherisheddream. This wine is made from grapes grownwith great care.

Uchiko Yume Wine (photos left) is the product

Chiyo no kame are 9th generation brewers dating back to the Edo period (1603-1868). Using

Doburoku
Business Union Doburoku Botega

Doburoku is a local sake product which is
produced as a gift to show gratitude to thegods after a good harvest. These unfiltered‘prototype’ sakes can be found all overJapan, but only in Uchiko can you drink the
town’s own Doburoku (photos right).

Miso paste & Soy sauce

Sakaroku Sake Brewing

Sakaroku’s brewery was established in 1941, and its
original wooden storehouse is still in use. The oldstorehouse houses the enriched yeast which, combinedwith the intuition and skills of the sake brewers,
creates the unique Kyōhina flavour. As the years goby, its taste and the special flavour of the region it
contains remain the same. A visit to the brewery willallow you to sample the pure, elegant Kyōhina sake.
Suimōken (photo left) from the Sakaroku Sake
Brewery has a fine flavour of freshly cut rice dried in
the wind. It is a fruity sake, which goes down easily
and is often recommended for women.
Miyama (photo right) is a mild sake that pairs very
well with Western food. Its autumnal quality meansthat it is best drunk late in the year.
23

Made from Ehime barley, Ofuku miso
paste and Hizō soy sauce both have agentle, mild flavour. The two have been
continuously produced since the foundingof Moribun Brewery Co. Ltd. in 1893 andare sold at several shops in Uchiko.

T he attention and ca re shown in themaking of Hishio miso paste and soy sauce
at a small brewery in rural Oda makethese products ideal gifts. Both are sold at
Oda Farmers’ Market Seseragi and Uchiko
Farmers’ Marker Karari.
24

Accommodation※ For more options, visit www.we-love-uchiko.jp

Auberge Uchiko オーベルジュ内子

Cocoro 町家別荘こころ

Ori 織Hisa 久

LuxuryTraditional Japanese Houses

Auberge Uchiko オーベルジュ内子

Tsuki-no-ya 月乃家

Charge: from 30,240 yen / night including dinner & breakfast
Capacity: 15 / only 5 suites available
Phone: 0893-44-6565
Address: Ikazaki-otsu 485-2
www.orienthotel.jp/uchiko/Charge: from 8,610 yen / night including dinner & breakfast
Capacity: 12
Phone: 0893-43-1160
Address:Uchiko 2646
http://uchiko-tsukinoya.com/

Wi-Fi

Wi-Fi

Charge: form 9,800 yen / night including breakfast
Capacity: 6 / only 2 suites available
Phone: 0893-44-5735
Address: Uchiko 1995

Charge: from 6,000 yen / tax and meals not included
Capacity: 4 / only 1 suite available
Phone: 0893-50-6270
Address: Uchiko 2655
E-mail: kamihaga@gmail.com
http://kamihaga-club.com/?tid=8&mode=f4

Wi-Fi

Charge: from 4,000 yen / meals not included
Capacity: 14
Phone: 0893-57-6330
Address: Uchiko 3025
http://uchikobare.jp/

Fujiya Ryokan ふじや旅館

Charge: from 7,500 yen / night including dinner& breakfast
Capacity: 20
Phone: 0892-52-2002
Address: Oda 253

Wi-Fi

Muraya むらや

Uchikobare Guest House & Bar 内子晴れ
free
Wi-Fi

Charge: from 8,640 yen / night including dinner & breakfast
Capacity: 10
Phone: 0892-52-2120
Address: Hongawa 3073

Japanese Inns
Wi-Fi

www.uchi-cocoro.com/

Takahashi Residence 高橋邸

Charge: 6,260 yen / night including breakfast
Capacity: 10 / only 1 suite available
Phone: 0893-44-2354
Address: Uchiko 2403

25

Wi-Fi

Hotel Cocoro.kura HOTEL こころ・くらHisa 久Charge: 50,000 yen / meals not included, plus 1,500 yen
per guest, tax not included
Capacity: 6 / entire house available for rent
Phone: 0893-44-5735
Address: Uchiko 2871
www.uchi-cocoro.com/

Charge: form 9,800 yen / night including breakfast
Capacity: 5 / only 1 suite available
Phone: 0893-44-5735
Address: Uchiko 1949
www.uchi-cocoro.com/

Nakahaga Residence Guesthouse 中芳我邸ゲストハウス

Nakahaga Residence Guesthouse 中芳我邸ゲストハウス

Merchant's Villa Cocoro 町家別荘こころ

Ori 織

Charge: 50,000 yen / meals not included, plus 1,500 yen
per guest, tax not included
Capacity: 6 / entire house available for rent
Phone: 0893-44-5735
Address: Uchiko 3013
www.uchi-cocoro.com/

Hotel Cocoro.kura HOTEL こころ・くらTsuki-no-ya 月乃家

Wi-FiJapanese Inn Matsunoya 松乃屋

Charge: from 10,500 yen / night including dinner & breakfast
Capacity: 30
Phone: 0893-44-5000
Address: Uchiko 1913
www.dokidoki.ne.jp/home2/matunoya

Wi-Fi

Ryokan Daifuku 大福旅館

Charge: from 7,500 yen / night including dinner & breakfast
Capacity: 7
Phone: 0892-52-2402
Address: Teramura 1140

※ Prices subject to change in October 2019.

26

※ For more options, visit www.we-love-uchiko.jp

Farm Inn RAUM Kokuriko ファーム・インRAUM 古久里来Japanese Inn Ishidatami-no-yado 石畳の宿

Japanese Inn Ishidatami-no-yado 石畳の宿

Japanese Inn Ishidatami-no-yado 石畳の宿

Green Tourism Satoyama グリーンツーリズム里山

Agritourism Lodging
Farm Inn RAUM Kokuriko ファーム・イン RAUM 古久里来

Charge: from 8,500 yen / night including dinner & breakfast Wi-Fi
Capacity: 8
Phone: 0893-44-2079
Address: Iyoki 636
www.dokidoki.ne.jp/home2/kokuriko/

Japanese Inn Ishidatami-no-yado 石畳の宿
Charge: from 8,800 yen / night including dinner & breakfast
Capacity: 12
Phone: 0893-44-5730
Address: Ishidatami 2877
http://imm-2.chobi.net/yado.html

Wi-Fi

Ikadaya いかだや

Charge: from 7,700 yen / night including dinner & breakfast
Capacity: 18
Phone: 0893-59-9900
Address: Ōse-higashi 3581

27

Log Tachiyama ログ立山

Charge: 8,500 yen / night including dinner & breakfast
Capacity: 5 / only 1 suite available
Phone: 0893-45-0222
Address: Tachiyama 3925

Wi-Fi

Tenchū-no-yado Hiroko 天忠の宿 ひろこ

Charge: from 8,500 yen / night including dinner & breakfast
Capacity: 5 / only 1 suite available
Phone: 0893-45-0601
Address: Tachiyama 3105

Pension Stellar Mira ステラ・ミラ

Charge: from 9,300 yen / night including dinner & breakfast
Capacity: 21
Phone: 0893-44-5987
Address: Ronden 898-2
www.stellar-mira.sakura.ne.jp/

Charge: from 8,085 yen / night including dinner & breakfast
Capacity: 8
Phone: 0893-45-0755
Address: Kawanaka 2366

Wi-Fi

Hidamari 日だまり

Charge: from 9,000 yen / night including dinner & breakfast
Capacity: 6 / only 1 suite available
Phone: 0893-57-6868
Address: Iyoki 346-3

Wi-Fi

Kokuriko 古久里来Ōse-no-yakata 大瀬の館

Nagata Mountain School お山の学校 ながた
Charge: from 6,300 yen / night including dinner & breakfast
Capacity: 20
Phone: 0893-45-0232
Address: Iyoki 4192

Wi-Fi

Izumidani-no-yado Kaho 泉谷の宿 花穂

Charge: 8,000 yen for 2 guests, plus 1,000 yen per extra guest /meals not included
Capacity: 4 / entire house available for rent
Phone: 0893-43-0620
Address: Kitaomote-kō 1167
http://m.facebook.com/misoginogururi/

Business Hotels

Sharon 民宿 シャロン

Charge: 4,500 yen / meals not included
Capacity: 8
Phone: 0893-44-3339
Address: 1619 UchikoWi-FiŌse-no-yakata 大瀬の館

Charge: from 4,000 yen / meals not included
Capacity: 20
Phone: 0893-47-0102
Address: Ose-chūō 4601-1

Yamamomo 民宿 やまもも

HOTEL AZ ホテル AZ

Charge: from 5,180 yen / night including breakfast
Capacity: 172
Phone: 0893-44-3371
Address: Uchiko 1529-1
www.az-hotel.com/uchiko/Pilgrimage Inns

Wi-Fi

Charge: 3,500 yen / meals not included
Capacity: 5 / only 1 suite available
Phone: 090-5912-8785
Address: Uchiko 885-7

Shishigoe-sō 獅子越荘

Charge: 6,500yen / night including dinner & breakfast
Capacity: 64
Phone: 0892-52-3232
Address: Nakagawa, Odamiyama※ Prices subject to change in October 2019.

28

Access
By AirBy Railway

To Matsuyama Airport● From Tōkyō∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About one hour and 20 min

To Uchiko station JR Yosan Line/Uchiko Line
● From Takamatsu∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ Express about 3 hours●From Ōsaka∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 50 min● From Matsuyama∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ Express 25 min / Local 60 min●From Fukuoka∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 50 min● From Yawatahama∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ Express 25 min● From Seoul∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About one hour and 30 min● From Uwajima∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ Express 60 min● From Shanghai∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 3 hours

All Shikoku Rail Pass

From Matsuyama Airport by bus ⇒ Uchiko or JR Matsuyama Station.

With the ALL SHIKOKU Rail Pass you can get unlimited rides on all railways in
Shikoku. For more information, please check: www.shikoku-railwaytrip.com/

By Ship
To Matsuyama Kanko Port
●From Hiroshima∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 2 hours and 40 min

By Car●From Kokura∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 7 hours

To Uchiko-Ikazaki IC.
● From Iyo Interchange（Expressway）∙∙∙∙∙∙∙∙∙∙∙∙∙About 20 min●From Hiroshima/Kure (High speed ship)∙∙∙ About one hour and 10 min
From Kanko port by Bus/Railway ⇒ JR Matsuyama Station.
To Yawatahama Port● From Usuki∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 2 hours and 15 min

Himeji●From Beppu∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 2 hours and 50 min
To Misaki Port
●From Saganoseki∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About one hour and 10 min

Hiroshima● From Yawatahama∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 35 min

Tadotsu
Kure

Shin-yamaguchi

Imabari

Yanai

Iyo-hojo

MisakiOzuŌitaSaganoseki
Usuki

Limited Express Uwakai
UwajimaAwaikeda

Kamojima

Tokushima

Limited Express Tsurugisan

Anan

Tosayamada

Kochi

Gomen
Kōchi Airport

SagawaSusaki
Yodo Line

Limited Express Nampū
Limited Express Shimanto

Aki

Wakayama

HiwasaMugi Line

Uchiko 内子

Ekawasaki

NarutoTokushima Airport

Dosan Line

Limited Express Shiokaze
Limited Express IshizuchiŌsakaSanbonmatsu
Takamatsu Airport
Kotohira
Limited Express Uzushio

Iyo-saijo

Unomachi

Beppu

Oita

Yawatahama
Yawatahama

KawanoeNiihamaNiihama Iyo-mishima

TōyoMatsuyama Kankō Port

Mugi

Limited Express Muroto

Kaifu
Kannoura
Asa Kaigan Railway

NahariTosa Kuroshio Railway(Gomen ∙ Nahari Line)

Limited Express Ashizuri
Kubokawa
Tosa Kuroshio Railway

Sukumo29

Yosan Line
Nyugawa

Osaka

Kansai Airport

AnabukiImabariMatsuyama
MitsuhamaMatsuyama Airport
Iyo
Nagahama Line
Uchiko LineIyo-nagahama

By Bus● From Ōzu∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About 15 min

SakaideSuperexpress
Nozomi / Hikari / Kodama

Kōbe

Takamatsu

MiharaFrom Misaki Port by Bus ⇒ JR Yawatahama Station.

To Uchiko Bus stop
● From Matsuyama∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ About one hour

Rapid Marine Liner
Express Sleeper Sunrise Seto

Fukuyama

Hiroshima

From Yawatahama Port by Taxi ⇒ JR Yawatahama Station.

Kobe
Akashi

OkayamaNakamura

30