JTB SUSTAINABILITYREPORT 2022

JTB Corp. Sustainability Report 202202

Delivering Wonder andDelight… for the Next 100 Years

For more than a century, the JTB Group has beendelivering ‘Perfect Moments’ by connecting people,
places and possibilities all across the world. We
understand that our long-term viability as anorganization is intimately linked to the sustainabilityof our industry, society and the planet as a whole.
We are excited about our sustainability journey andlook forward to continuing to create opportunities
for our customers to rediscover the Earth’s wonders,bringing the distant within reach, converting dreams
into reality, and pioneering rewarding ways of living,working and playing.

JTB Corp. Sustainability Report 2022

03

JTB CONNECTS andCONTRIBUTES
to the environment… to communities…
to a better life experience…
and a brighter, more sustainable tomorrow

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04

Contents
Introduction
2

Introduction

4

Contents/Compilation Guidelines

Materiality-Guided Sustainability Priorities

38(1) Addressing Climate Change

Enriching the Human Experience39(2) Preserving the Earth’s Biodiversity(1) Mental and Physical Wellbeing

39(3) Conserving Water and Reducing Waste

JTB Group: Business Overview

25(1) Creating Ways to Bring All People Together

6

Message from the President

26(2) Safety and Security

7

Message from Our Sustainability Officer

27

8

The JTB Way(3) Creating Visitor Streams by ‘Connecting Supply
and Demand’

9

The Role of Sustainability in the Context of Our
Vision10

JTB Sustainability

11

Materiality-Guided Sustainability Priorities

12

JTB Sustainability Priorities and the SDGs

13

Pursuing Sustainability as ONE JTB

14

JTB’s Sustainability Policy

15

JTB Stakeholders

16

Stakeholder Communication(Disclosure & Dialogue)(2) Personal Growth and Development
28

Creating Learning Opportunities that Engage andInspire18

Nikko MaaS

19

SDGs Virtual Camp

20

The Shinano-Omachi Mizunowa Project

21

ESG-BTM

22

Partnerships with Destination Canada and Switzerland
Tourism23

JTB Diversity Week

Engaged Partnering
41

Stakeholder Connections

42

A Closer Glimpse

Compilation Guidelines

Scope of Report
This Report focuses primarily on theactivities of the JTB Group in Japan withadditional information also provided
regarding the Group’s overseas activity.
・Directory of Group Companies:
https://www.jtbcorp.jp/jp/group_profile/?pNo=32

Governance

Period Covered(3) Helping Communities and Businesses Shine44

JTB Group’s Governance Framework

29

45

Compliance and Internal Controls(4) Empowering Our People to Shine

46

Risk Management / Crisis Management30(1) Human Resource Development

47

Information Security

While this Report focuses primarily on
FY2021 initiatives (April 1, 2021 - March
31, 2022), it also contains backgroundinformation as well as descriptions of
FY2022 initiatives and anticipated future
activity.

31(2) Transforming the Culture (Work-life Balance &Internal Communication)

32(3) Wellbeing Management

Maximizing Employee Engagement(5) E mpowering Our People to Shine(Human Rights & Diversity)

Sustainability in Action:
Specific JTB Initiatives(2) Caring for the Earth33(1) Human Rights

33(2) Diversity

Data Highlights
49

Sustainability Data Highlights

50

Corporate Profile

35(1) Supporting Local Communities

36(2) Building a ‘Culture’ of Coming Together

GRI Standards for Sustainability
Reporting
Environmental Reporting Guidelines(Ministry of the Environment, 2018)
Date of Issue

Nurturing Our Surroundings(1) Creating Regional Allure

Guidance Referenced in Compilingthis Report

November 2022
Disclaimer
This Report contains not only past and current
facts about JTB Corp. and the JTB Group but also
extrapolations, predictions and determinations basedon information available at the time of its compilation.
The outcome of future business activity may differ
from the projections contained herein.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

JTB Group:
Business Overview

Data Highlights

05

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Message from the President

Bringing People, Places and Possibilities
Together in a ‘New’ Era… Sustainably
The JTB Group is in the business of bringing people, places and possibilities together.
Through the delivery of unique solutions, we continually seek to develop new ways to connect ourcustomers with wonder and inspiration all around the world.
During the two and a half long years in which the pandemic brought global travel to a virtual standstill,
my communication with JTB Group customers, business partners, employees and other stakeholders
made one thing crystal clear to me: No matter how society evolves and values change, people will always seekout connections with one another.
As we have done for more than 110 years, the JTB Group will continue to make these connections
possible. To do so, we must understand our mission in the most holistic terms, viewing our business not
only from the perspective of our customers but also from the vantage point of the residents, businesses
and other stakeholders in every community we serve. We must faithfully strive to ensure that our policies
and practices contribute to sustaining the beauty and cultural heritage that make each destination unique.
We are committed to reducing the environmental footprint of our operations in pursuit of aharmonious, long-term balance between growth and sustainability.
We will continue to dialogue closely with our stakeholders in order to remain attuned to their needs
and concerns and ensure that the activity of the JTB Group remains as socially responsible and planetfriendly as possible.

Eijiro Yamakita
President & CEO
JTB Corp.

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Message from Our Sustainability Officer
Taking Sustainability to the Next Level
At the JTB Group, our mission is ‘to foster peace and global interconnectedness through the creation ofopportunities for meaningful human interaction’. In pursuing this mission, we continue to build on our
century-plus-long tradition of upstanding corporate citizenry. We are particularly committed to the Sustainable
Development Goals (SDGs) adopted by the United Nations.
Subscribing to the highest standards of environmental, cultural and socioeconomic responsibility, the JTB
Group works collaboratively with like-minded business partners to create opportunities, venues, platforms andsolutions that serve the customer, society and the planet. We strive to help all people everywhere live deeply
and vibrantly in all aspects of their lives... from the everyday to the extraordinary.
This Sustainability Report arises out of a sincere desire to keep our stakeholders informed about oursustainability journey. It not only serves as a means of demonstrating our organization’s commitment tosustainability, transparency and disclosure but also provides us with a valuable opportunity to obtain objective
input from our stakeholders so that we may continue to refine our sustainability policies and practices.
The JTB slogan ‘Perfect moments, always’ reflects our brand legacy of creating value and connection througha wide array of modalities… from travel and tourism, international conferences, and sporting events to online
events and regional revitalization efforts. Even in this digital age, I am convinced that the value we derive fromreal experiences and genuine interaction with our fellow human beings remains undiminished. The JTB Groupwill continue to promote authentic ‘connections’ between our customers, business partners, communities andother stakeholders across the tourism industry ‘ecosystem’ in order to tackle our shared challenges in a spiritof respect and collaboration and create a more sustainable tomorrow.

Kuniko Takasaki
Chief Communication Officer in Charge of
Sustainability and Diversity Promotion
JTB Corp.

Governance

Data Highlights

07

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

The JTB Way

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

08

Brand Slogan: Perfect moments, always
At JTB, we leave no stone unturned in our relentless pursuit of customer satisfaction.
We define ourselves by the intensity of our customers' smiles.

The JTB Group Mission

Vision Statement

JTB Group Mission

We strive to foster peace and global
interconnectedness through the creationof opportunities for meaningful humaninteraction.
Vision Statement

Our Promise to the Customer(Brand Promise)

ONE JTB Values

Pioneering ways to bring people, places andpossibilities together in a ‘new’ era.
Brand Promise
We aim to deliver excitement, wonder and results through the creation of opportunities
to explore the Earth’s beauty, rich history, and cultural heritage.
We owe our first 100 years of success to our customers. We continue to build on thislegacy by creating value and connections and leading the way on our shared journey
towards greater sustainability.

ValuesJTB Group Code of Conduct

ONE JTB Values
Create trust / Rise to the challenge / Keep smiling

Bringing People, Places and Possibilities Together‘We are in the business of bringing people, places,and possibilities together’Through the delivery of unparalleled solutions (products, services, information,systems), JTB brings people, places and possibilities together all across the world,
creating smiles, customer satisfaction… and perfect moments.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

The Role of Sustainability in the Context of Our Vision

Businesses

Contributing to a More Sustainable Society
As a global travel and tourism leader, the JTB Group brings together people,
places and possibilities in ways that contribute to the solution of societal
challenges, promote socioeconomic and environmental sustainability, andfoster the long-term health and viability of the industry.

Individuals

Communities

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

JTB Sustainability

Materiality-Guided Sustainability Priorities

Destinations(Local Communities)❹ Awareness/Sensitivity

Living Vibrantly

Enhanced Destination Appeal/Revitalization

MakingMemories

Enriching the Life Experience
Experiences

Data Highlights

JTB is committed to preserving the precious miracle of life on Earth for generations to come.
By bringing people, places and possibilities together sustainably, we help to deepen the visitor experience,
promote respect for the local community, and encourage environmental engagement.

Stakeholders
Personal Development

GovernanceConnect and Contribute

Nurturing Our Surroundings❹ More Opportunities for ‘Perfect Moments’for
ity
ties ment
bil
uni
ina
ort ngage
a
p
t
p
s
e
o
Su
ate ility
Cre ainab
rds
t
wa
sus

Learning

Connections

❸

Ne

wP

w
ath

ays

to

Create op❷ Undesustaina portunities forrstandinbility engag Local E
gementnvironmental Ch
allenges

Pro❶

The (Unsustainable) Status Quo

Maximization

so
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an
Exp

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of visitor traffic

o

nd
-frie

ly O

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Regional Development& Environmental
Restoration

Economic Development

Strain of Overtourism

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Materiality-Guided Sustainability Priorities
Based on stakeholder expectations, social concerns and business relevance (materiality), the JTB Group has identified the following three primary dimensions of sustainability where we believe canmake the greatest difference.

Our Business as a Vehicle towards Sustainability
The JTB Group has identified the following three sustainability priorities: Enriching the Human Experience, Nurturing Our Surroundings, and Engaged
Partnering. These priorities provide us with a sustainability framework that informs and shapes our conduct as an organization.
We are committed to addressing the negative impacts generated by the travel and tourism industry, fulfilling our organizational mission in the mostsocioeconomic and environmentally sustainable ways possible.

Enriching the Human
Experience

Nurturing Our
Surroundings

Enriching the Human Experience
The JTB Group is committed to the development of a sustainable, inclusive and fair society that ensures all of its members
the opportunity to realize their fullest potential in every facet of their lives—from the everyday to the extraordinary.
● 
Recognizing the intimate connection between employee wellbeing and productivity, we seek to enhance the leisureexperience and job satisfaction of our colleagues.
● 
We support lifelong learning, capacity building and employee engagement in order to help our people continuously
expand their personal and professional horizons.
● 
We are committed to diversity and inclusion as well as the elimination of visible and invisible barriers.

Nurturing Our Surroundings
JTB Group’s products, services and solutions not only provide our customers with opportunities to connect, learn andexpand, they reflect our abiding commitment to preserving the environment and the unique cultural heritage of every
destination we serve.
● 
JTB seeks to discern community needs, foster mutual understanding, and support initiatives aimed at promoting longterm regional viability and allure.
● 
We care deeply for the environment and our policies and practices reflect a firm resolve to leave the Earth a better placethan we found it.

Engaged Partnering
Through robust partnering with domestic and overseas stakeholders, we work collaboratively to develop solutions thatengage and inspire.

Engaged Partnering

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

12

Data Highlights

JTB Sustainability Priorities and the SDGs
Every member company of the JTB Group around the world is committed to working as ONE JTB to advance the Sustainable Development Goals of the United Nations.
Material Impact

The Value We Deliver

The Measure of Our Success● Mental and physical wellbeing

Enriching the Human
Experience

The JTB Group is committed tothe development of a sustainable,
inclusive and fair society that
ensures all of its members theopportunity to realize their fullest
potential in every facet of theirlives—from the everyday to theextraordinary.

● Enhancing regional allure

Nurturing Our
Surroundings

JTB Group’s products, services
and solutions not only provide ourcustomers with opportunities toconnect, learn and expand, theyreflect our abiding commitment topreserving the environment andthe unique cultural heritage ofevery destination we serve.

Engaged Partnering

Through robust partneringwith domestic and overseas
stakeholders, we work
collaboratively to develop
solutions that engage and inspire.

SDGs<Primary Goals><Ancillary Goals>

Pages● Personal growth and development● Helping communities and businesses

achieve their highest potential

REPORT● Empowering our people to shine● Respecting human rights and diversity

PPS. 25 – 34

● Caring for the Earth’s resources

REPORT

PPS. 35 – 40

● Stakeholder connections

Our sustainability priorities operate synergistically to support these SDGs:

REPORT

P. 41

JTB Corp. Sustainability Report 2022
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JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

13

Pursuing Sustainability as ONE JTB
Coordinated and monitored by the JTB Group Sustainability Committee, our sustainability initiatives are aimed at generating enhanced corporate value by contributing to long-term socioeconomicand environmental sustainability.
Sustainability Framework

Sustainability Committee
Board of Directors

Referral/Reporting

Management Committee

Referral/Reporting

Integration into Business Strategy

Stakeholders
Sustainability Committee
Participation/Discussion/
Reporting/Information-Sharing

Operations /Business Support Platform

Communication/
Collaboration

Planning/Performance Monitoring

Internal
Communication

Administrative Support

The JTB Group Sustainability Committee brings together‘champions’ from across our entire organization to develop
sustainability strategies, goals and initiatives as well as tomonitor the Group’s sustainability performance.
Under the leadership of our Sustainability Officer,
our Sustainability Committee is also tasked with raisinginternal sustainability awareness and engagement throughinformation-sharing, training and the recognition of bestpractices.
The Sustainability Committee meets quarterly and its
decisions are communicated to senior management for
integration into our organization’s strategies and policies.

Brand Communication
Team

Promoting Workforce AwarenessWe believe that our organization’s journey towards sustainability begins with theunderstanding and buy-in of our people. We use a variety of tools to cultivate internalsustainability-mindedness, including workforce ‘awareness’ surveys, training programs,
recognition programs, and internal sharing of best practices.

Sustainability Training

The JTB Group e-newsletter: J’s Magazine

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

JTB’s Sustainability Policy
As a responsible global organization, the JTB Group’s sustainability policy is guided by the following six principles.

1

Sustainability Framework andCompliance4

Promoting Sustainable
Communities

2

Promoting Sustainability throughCustomer Communication

5

Sustainable Service Delivery
through Value Chain Partnering

3Conserving the Earth’s Resources
and Biodiversity

6

Creating an Inclusive, Fair andSustainability-Oriented Work
CultureData Highlights

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

JTB Stakeholders
Through stakeholder partnering, the JTB Group delivers solutions that engage and inspire.

Customers
In our consumer markets, we seek to deliver peace of mind, safety,
unrivaled satisfaction and perfect moments through innovative
products, services, information and systems.
In our corporate markets, we seek to exceed the expectations ofour business clients through tailored, leading-edge solutions.

Communities
We help to revitalize communities through increased
visitor traffic, reduction of environmental stress,
volunteerism, and participation in local events.

Business Partners
Through orientation sessions, training anddiscussion forums, we keep our business partners‘in the know’ and use customer feedback tocontinuously shape and improve our deliverables.

Environment
We work conscientiously to reduce
our ecological footprint.

Employees
We provide ongoing opportunities for personal
and professional development and strive to createa safe, comfortable and rewarding workplaceenvironment.

Shareholders/Investors
We strive to enhance intangible asset value in orderto maximize investment returns.

Government / International Agencies
We fulfill our responsibilities as an upstanding
corporate citizen by supporting national andinternational sustainability initiatives, fulfilling ourlegal obligations and contributing to the tax base.

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Stakeholder Communication (Disclosure & Dialogue)
In accordance with the JTB Group Code of Conduct, we strive to keep our stakeholders engaged and informed.

Excerpts from the JTB Group Code of Conduct:
Proper Disclosure
As part of our efforts to ensure accountability, we provide stakeholders with timely and accurate disclosure regarding our management policies, business activity, CSR activities, etc.
Delivering Value to Stakeholders
We satisfy our stakeholders by listening attentively to their needs and concerns and developing solutions that deliver ‘real value’.

JTB New Year’s Partnership Meeting 2022

Diversity Week (Talking with Senior Management)

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Sustainability in Action:
Specific JTB Initiatives

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

JTB Sustainability Initiatives

Contributing to Environmental Sustainability through Green Mobility
Launch of Eco-Friendly Tourism MaaS*1 in the Nikko Area
Nikko MaaS—Japan’s first ever eco-friendly tourism
MaaS—is a groundbreaking service combining theconventional transportation features of a MaaS
platform with the convenience of one-stop online
shopping for tickets to tourist attractions andoutdoor activities in the Nikko area*2. With Nikko
MaaS, visitors can use a smartphone to book rental
cars, purchase tickets to historic and cultural sites ofinterest, and explore other activities in the area via
an easy-to-use virtual portal.

*1 S
 hort for Mobility as a Service, MaaS enables visitors to optimize mobility by searching for, booking and paying for public and other modes of transportation through an integrated online portal.
*2 Services provided by Tobu Railway, JTB, Tochigi Prefecture, JTB Communication Design, ORIX Auto Corporation and Toyota Tochigi Rental & Leasing.

Sustainability Benefits

Eco-Friendly Regional Revitalization and Destination Brand Enhancement
Nikko MaaS takes visitor convenience to the next level in a climate-friendly way.
● E-passes offering unlimited riding privileges on designated routes encourage tourists to rely on bus and rail transportation

when visiting the Nikko area… and to leave their cars home.
● Eco-friendly vehicle-sharing. Visitors can use the Nikko MaaS portal to rent and return electric vehicles and plug-in hybrids 24-7.

Maximizing the Visitor Experience by Minimizing
StressWith the NIKKO MaaS service, visitors can avoid thehassle of standing in line to buy tickets and can spend
more time doing the things they really want to do.
By saving time and reducing
stress, this service allows visitors
to get more out of their stay in
the Nikko area.

● EV and PHV charging stations installed in parking lots at Kegon Falls and Akanuma (Senjogahara) help reduce CO2

emissions and encourage carbon-free tourism.
● Visitors can easily locate bicycle-sharing stations throughout the Nikko area including popular destinations such as the

Tobu Nikko Station and the Nikko Natural Science Museum.
● Enhances Nikko’s reputation as an eco-friendly tourist destination and promotes regional revitalization by extending visitor

mobility.

Tamotsu Shinya
Manager
Area Solution Business Division

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JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

19

Data Highlights

JTB Sustainability Initiatives

Cultivating the Sustainability Leaders of Tomorrow
Innovative SDGs Learning
Program Harnesses JTB’s Global
Reach
For more than two years, the pandemic forced schools across Japanto cancel overseas trips and study tours. In order to provide thenation’s youth with opportunities to cultivate a global sustainability
mindset, JTB’s domestic and overseas offices have joined forces tocreate ‘SDGs Virtual Camp – Be a Global Leader’.
This online program enables participants to master the ABCs of
the SDGs by exploring sustainability initiatives underway in different
countries around the world from the convenience and comfort oftheir own classrooms. Typically held over three days, SDGs VirtualCamp builds in ‘reflection time’ at the end of each day’s session toallow students to process their learning. The program aims to fostera sense of ‘SDGs ownership’, encouraging participants to explore
how they can practice sustainability wherever they are.
In recent months, SDGs Virtual Camp is being offered in English
and social studies classes as well as to prepare students forparticipation in overseas school trips and language study programs.

Sustainability Benefits

A Valuable Opportunity to Cultivate a Global ‘SDGs Mindset’
without Setting Foot Outside the Country
In March 2022, SDGs Virtual Camp was offered to sixth-graders at a special event venue created in the Nihonbashi district inTokyo as part of a series of events commemorating Mitsui Fudosan’s 80th anniversary.
● Through online discussions, workshops and virtual community tours, SDGs Virtual Camp helps participants cultivate anappreciation of the sustainability challenges faced by different communities around the world.
● Participants tackle a wide range of relevant topics from poverty and the educational divide to environmental challenges and armed

conflict. In addition to learning about ongoing sustainability efforts, participants are encouraged to take ownership of the SDGs andidentify what they can do to make a positive contribution to sustainability wherever they live.

Singapore

ThailandPhilippines

Indonesia

We are Excited about Inspiring Tomorrow’s
Sustainability Champions
Japan’s Ministry of
Education, Culture,
Sports, Science andTechnology has
called upon thenation’s educational
system to cultivate
Takashi Ogura, Hikaru Hayashi,
adults who are
Yoshikazu Imaicapable of building a Group Travel Division
Purchasing & Products Management
sustainable society.
Business Division
We believe that
JTB can make a real contribution towards this goal byhelping students to better understand the challenges
faced by different countries and communities aroundthe world. We are excited about expanding thehorizons of tomorrow’s sustainability champions.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

20

JTB Sustainability Initiatives

Future-Looking Partnership Pulls Together
Business, Academia, Government and the
Financial Sector
The Shinano-Omachi Mizunowa SDGs Future City Project
In July 2020, the City of Omachi in Nagano Prefecture was selected by the central
government as an ‘SDGs Future City’. The Shinano-Omachi Mizunowa Project isa unique program launched in collaboration with the City of Omachi that brings
businesses, academia, government and the financial sector* together in a broad
range of initiatives inspired by the area’s abundant water resources.
Under this Project, businesses passionate about the SDGs are working together
with Omachi and its residents to build an eco- and community-friendly ‘model city’
aimed at ensuring the environmental and socioeconomic viability of Omachi intoand beyond the 22nd century.

* In ventures involving business and technology development, partnerships
between business, government and academia (universities, research institutes,etc.) are becoming increasingly common. Inviting front-end participation by
financial institutions serves to expand the possibilities by facilitating projectfunding and providing access to financial expertise and a wider circle ofpotential partners.

Sustainability Benefits

Stakeholder Diversity Ensures Long-Term Project Viability
By focusing on three primary domains—economy, community and environment—the Shinano-Omachi Mizunowa Project
brings together a diverse array of stakeholders, harnessing the power of collaboration to tackle the community’s most pressing
challenges.
● ‘Management Partners’ (including the City of Omachi, Suntory and JTB) provide project leadership while ‘Partners’ sponsor

and participate on an initiative-by-initiative basis. ‘Supporters’ (tourism operators, local media, etc.) provide ongoingproject support. Such stakeholder diversity ensures a well-rounded perspective and a dynamic, collaborative approach tocreating ‘new value’ and greater sustainability.
● Increased visibility helps the City of Omachi promote local culture and the sale of local products.
● Supports environmental preservation by cultivating a respect for the area’s culture, lifestyle and life-sustaining water
resources.
● The ‘Mizunowa Marché’, an online market launched in August 2021, specializes in local specialty products, foods and gift
items inspired by the pristine water resources of the Omachi area. The Marché provides a convenient virtual platform toshop for Omachi merchandise, learn more about the area, and play a role in supporting its long-term sustainability.

Fostering ‘Civic Pride’ by Connecting People andCommunities
The Mizunowa Project not only brings together
stakeholders from the business sector, government,
academia and the financial community, it also serves
as a vehicle to connect Omachi
with the limitless potential of theTokyo Metropolitan Area market. I
believe this is where JTB can truly
make its greatest contribution.
By getting more people engaged
with the community, we hope tofoster a greater sense of civic pride
Katsumi Saeki
and a more vibrant, sustainable
Sales Manager
future for the entire Omachi area.
Global Business Section Branch Ⅱ
Business Solution Headquarters

JTB Corp. Sustainability Report 2022
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JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

21

JTB Sustainability Initiatives

ESG-Inspired Business Travel Management Solutions

ESG as a Vehicle for Enhancing Corporate Value
Today’s businesses are increasingly
expected to generate greater
corporate value by managing
the environmental, social andgovernance dimensions of theiractivity. Specifically, companies
must address the environmental
impacts of their operations (E = Environment),
provide a safe and inclusive work environment
for their employees (S = Social) and adhere to thehighest standards of integrity and compliance (G =Governance).
In response to growing concern over greenhouse gas
emissions associated with business travel, ESG-BTM
incorporates ‘E’ solutions that help businesses track
and reduce travel-related CO2 emissions while alsooffering a suite of features aimed at supporting ‘S’ and‘G’ objectives (See table below).

ESG-BTM Brings a New Dimension to BusinessTravel Management
In response to the growing demand for environmental, socialand governance (ESG) accountability, JTB Business Travel
Solutions* has unveiled an innovative sustainable businesstravel management solution called ESG-BTM.
As part of its ongoing quest to pioneer sustainability
solutions in the business travel market, JTB Business Travel
Solutions has also entered into exciting ESG partneringagreements with Climate Neutral Group and blue dot green Inc.
* A JTB Group company specializing in business travel management and travel expense reconciliation
solutionsSustainability Benefits

Supporting Business Travel Management from an ESG Perspective

ESG-BTM: Service Overview

By combining environmental/social/governance (ESG) features with traditional business travel management
functionality, ESG-BTM represents a next-generation solution designed to meet the needs of today’s sociallyand environmentally conscious organizations:● Analyzes greenhouse gas emissions associated with transportation and lodgings during businesstravel.
● Supports certification acquisition for CO2 offset credits.
● Supports workcation and other work-life balance solutions as well as business travel controls (travel

policy administration, travel request/authorization processes, travel expense reconciliation).

Environmental
Conservation
Calculation of CO2 Emissions
Recommendations for
Improvement

Work-Life Balance
Supports Implementationof Workcation & Bleisure
Programs

Creation of Business Travel
Policies and Guidelines
Business Travel Requests &Authorization
Expense Reconciliation Workflow Support

Carbon Offsetting

SAF Investment(Sustainable Aviation Fuel)Business Travel
Controls

Digital Solutions(Enhanced Business Traveler
Convenience)

Implementation of Crisis
Management Systems

JTB Corp. Sustainability Report 2022
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JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

22

JTB Sustainability Initiatives

Joining Forces with Local Tourism Bureaus to Expand
Sustainable Travel Options
Partnering Agreements with Destination
Canada and Switzerland Tourism
JTB and Destination Canada have entered into a groundbreaking 3-year partnering agreement
aimed at advancing sustainable tourism in the post-COVID era. As part of this collaborative
undertaking, JTB’s has launched ‘Tsunagari Tabi’, a regenerative tourism* initiative offering Canada
visitors access to a wide range of sustainable travel options and expanded opportunities toconnect authentically with nature and local residents.
On the European continent, JTB Europe Group has similarly launched an exciting 3-year
partnership with Switzerland Tourism aimed at promoting ‘Swisstainability’.
Under this collaborative venture, JTB Europe Group encourages supplier participation in local
SDGs initiatives across the Swiss tourism industry and markets Swisstainable products through the
JTB Group’s extensive Asia sales network. JTB Europe Group is also developing a ‘sustainable travel’learning platform open to JTB employees and customers alike.
*Regenerative tourism represents a sustainable approach to traveling in which visitors seek to have a positive impact on the destination.

Maximizing Added Value through Authentic VisitorDestination Connections

Sustainability Benefits

Travel as a Vehicle for Creating a More Sustainable Tomorrow
Under its partnership with Destination Canada, JTB’s sustainable travel and tourism efforts are guided by the following sevenprinciples:❶ Support restaurants that serve seafood caught or

farmed using environmentally responsible practices❷ Support restaurants that ‘buy local’, feature local
ingredients, and honor the area’s culinary heritage❸ Foster respect for the community through authentic
exposure to traditional local culture❹ Support eco-conscious hotels with Green Key*certification❺ Encourage visitors to carry their own water bottles whentraveling Canada❻ Financial support for eco-friendly tours❼ Support airlines working to reduce their ecologicalfootprint*An international certification recognizing lodging providers that demonstrate an
ongoing commitment to environmental sustainability

Regenerative tourism ischaracterized by authentic
experience and direct contact
with nature and local residents
as a means of deepening thevisitor’s appreciation for the
Tomomi Nagayasu
destination’s heritage and senseGroup Leaderof place. It is a ‘bi-directional’
SDGs Coordinator
undertaking that fosters mutual
Planning Section
Overseas Escorted Tours Divisionrespect and creates enduring
Purchasing & Products Management
Business Divisionbonds. Ideally, visitors not only
enjoy the time they spend in thedestination but also forge meaningful connections
that will last a lifetime.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

23

JTB Sustainability Initiatives

Creating a Sustainable Organization throughan Appreciation of Other Points of View
JTB Diversity Week 2021… Online!
Since 2018, JTB Diversity Week has served as a valuable in-house forum for promoting an open dialogue
about workplace diversity and inclusion within the JTB Group. The event is open to all Japan-based
colleagues and is gradually being rolled out to a growing percentage of our overseas workforce.
In 2021, JTB Diversity Week focused on the power of digital to bring JTB colleagues closer to theiremployer, their work and their fellow colleagues. Held entirely online, JTB Diversity Week 2021 offered awide menu of sessions including presentations by senior management, a ‘Disabilities Mixer’ to discussdisability-related issues, a ‘Caregivers Workshop’ offering practical tips for employees in caregiving roles,a ‘Nadeshiko Forum’ panel discussion about workplace challenges faced by female colleagues, and an‘SDGs Workshop’ providing a glimpse into current and future SDGs initiatives across the JTB Group.

Energizing Our Organization through Diversity
During JTB Diversity Week, we
try to focus on the topics ofgreatest interest to our people.
Our learning archives makeit possible for colleagues toeasily view any sessions they
miss, encouraging everyone tothink more deeply about ways
Koichi Murakami
to create a more welcomingGroup Leader
and rewarding workplace
Branding &Communication Team
environment.
Although logistical hurdles still
limit participation primarily to ourdomestic workforce, we are exploring ways to make
JTB Diversity Week more accessible to all JTB Group
colleagues worldwide.

Sustainability Benefits

Promoting Workplace Diversity through an Open andAccessible ForumJTB Diversity Week is an open internal communication event that reflects ourmanagement commitment to working together to build a brighter future for ourorganization and all of our colleagues.
● Through talks by management and experts as well as interactive colleague

discussion, JTB Diversity Week provides opportunities for our workforce to acquireand share knowledge and work together to create a more diverse, inclusive andequitable organizational culture.
● Each day of Diversity Week features a different theme such as Disability Day,
Career Day, and SDGs Day. Many sessions are offered in an interactive format
conducive to colleague participation and collaboration.
● Diversity Week also tackles relevant topics such as caregiving in order to provide
our employees with an opportunity to better prepare for and navigate life’s eventsand challenges.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Materiality-Guided
Sustainability Priorities

Governance

Data Highlights

24

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Enriching the Human Experience — (1) Mental and Physical Wellbeing

Principles in
Action(1) Creating Ways to Bring All People Together
Guiding Philosophy● Meetings & Events● Low-Floor Buses

Meetings and events are changing dramatically as real, virtual and

The new, low-floor HiBus fleet operated by the JTB Group in Hawaii
offers JTB tour participants*1 unlimited riding privileges throughout
their stay in Paradise. Withstops at the most popular
tourist attractions, HiBus
delivers convenience,
comfort and accessibility
to Hawaii visitors
traveling with strollers or
wheelchairs.*2

hybrid formats provide unprecedented levels of flexibility. Through the
In our quest to deliver ‘Perfect moments, always’, the JTB Group
constantly seeks out new ways to make travel more accessible
to all travelers—regardless of age, gender, nationality or disability.

skillful use of event technology, the JTB Group produces highly effective
business meetings and events that help its clients more fully achieve
their internal and external communication objectives.
● Health Tourism

Key Initiatives● Universal Tourism (Tourism for All)The JTB Group believes that travel and tourism are for everyone toenjoy. We work to make this a reality.
Specific Initiatives:・Use of specialized communication tools to support travelers with
impaired hearing
・Travel itineraries that accommodate physical limitations (accessible
seating, frequent and longer restroom breaks, reduced walking, etc.)
・Personal care attendants for customers requiring special assistanceduring travel
・Working with national and local governments as well as business
partners to remove physical and non-physical barriers to universal
tourism and to raise awareness through education

Health tourism helps travelers restore mental and physical wellbeingby temporarily stepping away from everyday stressors.
By dedicating themselves to the three building blocks of health—rest, nutrition and exercise—and enjoying contact with nature, culture
and local residents, travelers have the opportunity to plant the seeds
for a healthier, more balanced lifestyle.
● The JTB Medical Desk

In partnership with a leading global medical device manufacturer,
the JTB Medical Desk provides assistance in arranging dialysis
appointments in more than 30 cities worldwide. JTB’s efforts to support
the travel needs of dialysis patients through specialized overseas tours
and reservation services were recognized by the 3rd Japan Tourism
Awards (Business Division)*.
*The Japan Tourism Awards recognize the outstanding sustainability initiatives oforganizations and businesses in Japan and around the world. Awards are bestowed at
Tourism EXPO Japan, a major travel and tourism trade event co-sponsored by Japan Travel
and Tourism Association (JTTA) and the Japan Association of Travel Agents (JATA).

25

*1 N
 ot included with all tour products*2 H
 iBus service is currently suspended. Service resumption dates, routes and schedules
TBD.

● Accessible Brochures

Many of the JTB Group’s brochures utilize
an accessible format and fonts along with
universal color design principles for enhanced
readability.
● Foreign Language Support

Bilingual tour guides and other multilingual
support for international travelers.
● Guide Dogs for the Visually Impaired

Donations collected through Labrador Fundraising Boxes at JTB offices
across Japan are used by the Japan Guide Dog Association to train
guide dogs for individuals with impaired vision.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Enriching the Human Experience — (1) Mental and Physical Wellbeing

Principles in
Action(2) Safety and Security● WTTC Safe Travels Stamp

Key Initiatives

Guiding Philosophy● Tour Implementation Standards

The JTB Group recognizes its responsibility to provide safe andsecure travel. To ensure travel safety, we have developed thefollowing guiding principles as well as specific implementation
guidelines.
1. Travel safety is our top priority.
2. A ll JTB personnel are required to comply with our Travel
Safety Management Policies and Travel Safety Management
Guidelines.
3. W e continually review and refine our Travel Safety
Management Guidelines.

Our tour implementation standards help ensure that the customer’ssafety is given maximum priority in all of our domestic and overseas
tour operations. Our Travel Safety Committee continuously analyzes
the COVID-19 situation and other risk factors in order to determine
travel advisability.

As part of our efforts to prevent the spread of COVID-19 and deliverpeace of mind to our customers, JTB has acquired the globallyrecognized Safe Travels Stamp certification issued by the World Travel
and Tourism Council (WTTC).
The Safe Travels Stamp represents a body of guidelines formulated
by global tourism operators and institutions to help prevent outbreaksof COVID-19 and other infectious diseases.
The Safe Travels Stamp is only given to● Selection of Business Partners

We use rigorous proprietary standards when selecting business
partners to provide lodging, transportation and other travel services toour customers.

tourism operators who comply with thesafety protocols and infection control bestpractices established by WTTC (Safe Travel
Protocols).

● Crisis Management

Well-defined reporting lines and triage criteria help us respondeffectively to any incident that may arise during travel. Wheneverjustified by the severity level of the incident, the JTB Group appoints an
in-house task force to coordinate our organization’s response.

A CloserGlimpse● Contactless Initiatives
・Digital travel brochures
・Use of the Web, social media, ande-newsletters to deliver travel information
・Online travel product research・Online travel orientation sessions● Keeping Our Offices Safe
・Appointments by reservation at JTB
offices

Helping to Slow the Spread● COVID-Smart Travel
・Travel itineraries that comply with
COVID control measures adopted bytransportation and lodging providers, etc.
・Dissemination of infection risk advisories
issued by Japan’s Ministry of Foreign
Affairs, etc.

● Asking Customers to Lend a Hand
・Encourage customers to take advantage
of our online services
・Ask customers to make reservations prior
to visiting our offices
・Request customer cooperation withsanitary control measures

26● Checking the Spread at Hotels, etc.
・Dissemination of information regarding
control measures adopted by hotels andother lodging providers● Additional Measures
・Small group tours
・JTB’s Post-COVID Travel Savings Service
enables customers to save now for postpandemic travel

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Enriching the Human Experience — (1) Mental and Physical Wellbeing(3) Creating Visitor Streams by ‘Connecting Supply and Demand’Guiding Philosophy
Across Japan and around the world, many communities are
eager to harness the power of tourism to overcome a variety ofchallenges they face. At the JTB Group, we support these efforts
through a unique approach we call ‘Connecting Supply and
Demand’.

27

Principles in
ActionKey Initiatives● JTB BÓKUN

Building Sustainable Communities
The domestic presence of the JTB Group spans all 47 prefectures ofJapan.

In February 2021, JTB launched an alliance with Tripadvisor’s Bókun
Business Division to respond to the growing demand for ‘experiential
products’ in the domestic and international Tours & Activities markets.

Each JTB office is a key player in its respective market. Working

This collaborative initiative is powering the roll-out of dynamic

collaboratively with a wide array of community stakeholders, JTB

digital solutions to meet the needs of tour and activity operators,

helps develop unique local tourism content in order to enhance the

DMOs and local governments.

traveler’s ‘real value experience’ and contribute to sustainable regional

As the name suggests, ‘Connecting Supply and Demand’development.

involves using JTB Group’s extensive domestic and international
market reach to connect demand (departure points) with supply(arrival points). Through tailored marketing and promotional
activity, we help communities identify and cultivate ‘signature● Good Fellows JTB Corp.

content’ and use tourism, merchandising and other creative

Since its formation in April 2020, this joint venture between JTB and
GOODFELLOWS CO., LTD. has been powering digital transformation(DX) initiatives across Japan’s tourism sector and helping facilities anddestinations enhance their appeal and competitiveness.

solutions to widen their ‘fan base’, increase visitor traffic, andpromote local economic development.

Good Fellows JTB connects a broad range of travel content
providers and related retailers across Japan through automated,
contactless e-ticketing platforms as well as tailored product planning,
consulting and marketing services to support the development andSupporting Regional Revitalization through Expanded Visitor Streams
Departure
PointsIncreasingly diverse andsophisticated markets

ArrivalPointsroll-out of area-wide ‘universal value’ passes.

Regional tourism that promotes/complements
community development

Regional Marketing

Regional Management

Advertising and Demand Creation
Regional Brand Promotion

Intra-regional Collaboration

・Travel product development and marketing
・Brand communication
Product
・Development and marketing ofCreation
destination products and services

Connecting
Supply and
DemandProduct
Creation

Tourism / Travel / Connections

Tourism Markets(Domestic/Inbound)・Engaging community development initiatives
・Development of regional tourism ‘champions’・Development of local ‘signature’
Regional
products
support・Development of destinationfrom central
products and services
government

Local Government

Local Stakeholders(agriculture, forestry, fisheries,
commerce, industry, cultural,
human services, etc.)

Supporting Area Revitalization through Expanded Visitor Streams

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Enriching the Human Experience — (2) Personal Growth and Development

Creating Learning Opportunities that Engage and Inspire
Guiding Philosophy
The JTB Group eagerly contributes to the development of
tomorrow’s leaders.
We believe that ‘experiential learning’ is key to retention.
Harnessing our expertise in educational travel and active
learning, we offer a wide array of learning solutions ranging

SDGs Virtual Networking
This unique service is designed to connect local governments(communities) pursuing progressive SDGs initiatives in Japan withbusinesses and organizations interested in getting more involved withsustainability.
Through learning modules and discussion activities, participants
are encouraged to explore how they and their organizations canbecome positive agents of sustainable change.

from SDGs education programs and turnkey school event
we strive to ensure that our educational products and services
accommodate learning differences.

Key Initiatives● SDGs Education● Turnkey School Event Design

Through video-

JTB understands that school functions and events have the potential
to nurture student development in ways that complement classroombased instruction. Turnkey School Event Design puts JTB’s event
planning expertise and extensive library of learning resources at thefingertips of administrators and faculty to create original school events
that engage and inspire.

and discussion
activities, students● Explore the Future

explore a variety ofInquiry-based ‘Explore the Future’ workshops provide middle schooland high school students a unique opportunity to explore tourism’s
potential as a vehicle for regional revitalization. Using industry big data
accessed through JTB’s proprietary ‘Tourism Forecasting Data Science’
app, participants work together to examine community challenges andstrengths, develop forward-looking solutions, and share their findings
with the group through presentation posters.

global sustainability
challenges andinitiatives.

Principles in
Action● JTB Publishing Initiatives

Educational Publications by Rurubu
JTB Publishing offers a wide variety of sustainability education products
for an elementary school audience including ‘SDGs’ and ‘Life in the
Future’ (part of Rurubu’s widely acclaimed educational manga series‘Learning Made Fun with Rurubu Manga & Games’) as well as an
original SDGs board game.

Link

In 2020, the JTB Group launched a video-based learning program
designed to cultivate awareness and understanding of the UN’s
Sustainable Development Goals. We are partnering with Digital
Hollywood University to develop original content in order to further
enhance the learning experience.

based groupwork

28

Rurubu Kids Web MediaJTB Publishing also provides a variety of free content includinginterviews with businesses that are working to implement the SDGs
through the delivery of sustainable children’s products and services
as well as ideas for parents and children interested in getting more
involved in sustainability.

services to original publications and games. Whenever possible,

SDGs School
The SDGs School offers video learning materials aimed at encouraging
high schoolers to understand and practice the SDGs. A range of
supports is also available for students and instructors alike.

Data Highlights

Rurubu Kids: https://kids.rurubu.jp

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Enriching the Human Experience — (3) Helping Communities and Businesses Shine

Employees are more motivated and productive when they
understand and resonate with the goals and values of theirorganization. The JTB Group’s Employee Value Proposition (EVP)
solutions are designed to help employers increase workforcealignment and engagement through the articulation of clearly
defined organizational objectives and values, robust internal
communication, and team-building.
Using surveys, consulting and other proprietary tools, JTB’s
EVP solutions help employers communicate their vision more
effectively to employees and develop policies and practices
aimed at aligning and energizing their workforce.

Key Initiatives
Maximizing Employee Engagement
JTB-EVP uses a See-Think-Plan-Do (STPD) cycle to help organizations
maximize the potential of their workforce. EVP initiatives can also befeatured in IR reporting and other external communications to support
employer branding efforts.
● The STPD Cycle

JTB-EVP helps organizations to understand the gap between where
they are and where they want to be (‘As Is’ vs. ‘To Be’), flesh out thefactors contributing to this gap, and develop optimized solutions aimed
at maximizing organizational alignment.

29

Principles in
ActionMaximizing Employee Engagement
Guiding Philosophy

Data Highlights● Consulting & Planning

See:	Understand the‘gap’
Think :	Identify factors
causing the ‘gap’

Consulting & Planning

Plan:	Develop an action
plan
Do:	Implement theplan

EVP Tools & Solutions

Corporate development needs to set a clear mission, vision, and values
for companies and organizations.
Moreover, in order to produce a better corporate culture, andpursue the growth for both individuals and organizations, smooth andopen communication have to be available between management andemployees. The JTB Group provides consulting services to enhance
corporate value through the formulation of philosophy, vision and theprovision of programs to promote their penetration.

● WILL CANVASWILL CANVAS is a cloud service that supports organizational
development by understanding issues.
It has developed based on the unique work motivation theory that
the JTB Group has studied for about 30 years.

unique team-building exercise is designed to inspire participants
to practice independent thinking and teamwork in the workplace.

1. Vision

Shared understanding ofvision and values, strategy
implementation, etc.

● Internal Branding

5. Optimized Use of
HR Talent

2. Culture

Motivation:

Workplace relationships,
job compatibility, selfexpression, etc.

3. Work
Environment

Workforce wellbeing,
working conditions,business processes, etc.

This original corporate training module gives participants theopportunity to directly experience the essence of autonomy andteamwork in the context of the ‘principles of success’ detailed in
the global bestseller The 7 Habits of Highly Effective People®. This

Organizational Assessment Framework

Communication, diversity,
engagement, etc.

EVP Tools & Solutions● The 7 Habits of Highly Effective People® Outdoor

Optimal staffing, capacity
building, task delegation,etc.

4. HR Systems

Performance evaluation,
HR development,
career advancement, etc.

We help businesses transform their organization’s internal
mindset and create improved business process alignment byintegrating their mission, vision and values into the fabric of value
delivery. By nurturing employee engagement and organizationalcohesion, businesses cultivate a culture of respect and trust andlay a solid foundation for strategy implementation and enhanced
brand value.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Enriching the Human Experience — (4) Empowering Our People to Shine

Potentiating
Our People(1) Human Resource Development
Guiding Philosophy
At the JTB Group, our people are the wellspring of ongoing value
creation, business growth and innovation. Our HRD philosophy
is a combination of the following two guiding principles:
1. W
 e respect the individuality and diversity of our employees
and provide them with ongoing opportunities for growth andadvancement to fuel an organizational culture characterized
by engagement and innovation.
2. W
 e aspire to develop a workforce of independent-thinking,creative professionals who embrace ONE JTB Values andembody the JTB Group business philosophy.

● The JTB Group’s HRD Philosophy● Career Development Support

The JTB Group supports the development of independent-thinking,innovative professionals and their career-long personal andprofessional growth by offering:
1. A robust suite of learning content designed to improve employee
knowledge and skills.
2. O pportunities for employees to acquire the knowledge and skills
they need when they need them.
3. A
 n organizational culture that encourages learning, growth andchange.

JTB was awarded the 2020 Good Career
Company Award for emphasizing professional
development as a primary driver of organizationaltransformation and its efforts to deliver an
extensive array of opportunities for employee
learning and dialogue.

Key Initiatives● Capacity Building JTB University●Professionals Capable of Thinking Independently andInnovating
We seek to develop a workforce that embraces ONE JTB Values
and embodies the JTB Group business philosophy. Specifically, we
encourage our people to:
1. V iew market and operating environment changes as opportunities,
identify issues that need to be addressed, take prompt action, andcontinue to go beyond.
2. T ake the initiative to deepen and expand their knowledge, anticipate
what the future holds in store, and pursue career-long growth.
3. E
 mbrace an international perspective, work comfortably with people
from different backgrounds inside and outside the organization, andcontinuously create new value.

JTB University is the JTB Group’s HR development platform that
supports the professional growth of our employees across every tierand operating domain of our organization. Educational and training
content is broadly classified into the following four categories: Core
Knowledge & Skills, Management Training, Business Skills, and Career
Development. In addition to traditional group instruction at JTB’s
brick-and-mortar training facilities, JTB University also offers a wide
range of webinars and e-learning opportunities to support self-directed
learning. About 13,000 employees receive education through JTB
University every year.

30● Transforming Organizational Culture through Learning(Summer Festival of Learning)
To overcome the constraints on in-person training resulting from the
COVID-19 pandemic, JTB launched the Summer Festival of Learning in
2021. This in-house virtual learning event allows management and staff
to share their insights and talents and directly shape our organization’s
culture and future. Our 2022 theme— ‘We Create the Summer Festival’—drew nearly 70 entries and more than 7,500 views across theorganization.
● JTB Travel & Hotel College: Promoting Universal Tourism

Through a combination of hands-on experience and the latest theories
about disability accommodations in tourism service delivery, JTB Travel& Hotel College offers a balanced curriculum to expand the horizons of
tomorrow’s industry leaders and advance ‘Tourism for All’.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Enriching the Human Experience — (4) Empowering Our People to Shine(2) Transforming the Culture (Work-life Balance & Internal Communication)
Guiding Philosophy
The JTB Group has always believed that our people are
our greatest asset and that service excellence begins withempowering them to perform to their fullest potential.
Through work-life balance solutions and robustinternal communication, we constantly work to improve our31

Potentiating
Our People

Key Initiatives

The JTB Approach to Internal Communication● Flextime

Through effective internal communication, we cultivate organizationalalignment and cohesion as ONE JTB.

In order to promote the New JTB Work Style and enhance productivity,
JTB is doing away with fixed office hours. Although total annual work
hours remain unchanged, employees have the freedom to set theirown hours between 5:00AM and 10:00PM and create a flexible
schedule based on workload ebb and flow.

Key Initiatives
We seek to improve internal communication—both quantitatively andqualitatively—through open ‘vertical’ dialogue between management
and staff as well as robust ‘horizontal’ sharing of information, ideas andknow-how between colleagues.

organizational culture and increase workforce satisfaction andproductivity.

The JTB Approach to Better Work-Life Balance● Face-to-Face Communication (Real + Online)

1. New Work Style Options
Work anywhere with anyone: the ‘New JTB Work Style’ seeks to provide
diverse work style options for a diverse workforce.

Hot Desking

We practice face-to-face communication in numerous ways including
senior management visits to JTB group companies, 1-on-1 sessions
with the president, the All JTB Awards, JTB Diversity Week, etc.
● Information Sharing

2. Reimagining the Office
We are transforming our offices into ‘hubs’ of communication andcollaboration and pursuing cost optimization through hot desking
and paperless operations.
3. Mobile Platform
We are deploying a leading-edge digital infrastructure to support the
New JTB Work Style.

● I-Work Remote

Under I-Work Remote, employees who register their ‘preferred placeof residence’ with the company may continue to work remotely fromthat location even if they are assigned a transfer that would otherwise
require relocation.
This new system allows employees to avoid the disruptive impactof leaving their families behind to take up a new job assignment awayfrom home.
I-Work Remote was introduced in 2020 to provide a new work style
option to better support our employees through life circumstances.

Our Web newsletter (J’s Magazine), Group video portal (J-Tube),
Intranet (J-web), and Smiles-in-Action Bulletin Board are just a few of
the communication platforms we use to promote information sharing
across our organization.
● Workforce Surveys

We use feedback from employee surveys to encourage dialogue andproblem-solving.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Enriching the Human Experience — (4) Empowering Our People to Shine

By supporting the health and longevity of our workforce, the
JTB Group helps its employees live happier, more fulfilled
lives and approach their professional pursuits with greater
zest and creativity.

● The JTB Workforce Wellbeing Mission

MissionContribute tocommunity
health andlongevity～果たすべき使命～
Help ouremployees
live happier,more
fulﬁlled lives

Pursuesustainedbusiness
growth● The JTB Workforce Wellbeing Value Statement‘We enhance the quality of life of our people in order tocreate a better tomorrow ’● The JTB Workforce Wellbeing Vision‘We carry the future in our own hands ’・JTB employees enjoy physical and mental wellbeing and pursue
healthy lifestyles with family and friends
・By setting and achieving personal and professional goals, JTB
employees lead happier, more fulfilled lives
・We generate customer satisfaction and stakeholder confidence
through enhanced productivity and service innovation fueled by apositive workplace environment

Priority Initiatives

Key Initiatives(1) E ncouraging colleagues to play an active role in their own
health・Digital tools and personalized 1-to-1 support help employees identify
and address health issues (launched in 2020).
・Workplace health and wellness events raise awareness and cultivate
a wellbeing mindset in the workplace.
・Analytical tools help managers identify and address risks within theirteams.
・In-house wellness education and guidance from healthcare
professionals help prevent obesity and other lifestyle diseases.

● Employee ‘PepUp’ Step Challange(2) C ultivating an environment conducive to mental andemotional wellbeing
・Appropriate HR interventions through disciplined monitoring ofovertime, absences, etc.
・Use of stress surveys to identify and address high-risk workplacesettings and workforce demographics.
・Stress management training to help colleagues manage stress andhelp line managers identify early warning signs within their teams.
(3) Respecting unique needs and circumstances
・Promote diversity and self-directed work styles.

32

Potentiating
Our People(3) Wellbeing Management
Guiding Philosophy

Data Highlights

In FY2021, the JTB Group held its first Employee Step Challenge,
encouraging employees to walk together to develop healthier habits.
Competing in teams for the most steps taken, approximately 2,000
JTB colleagues used the popular ‘PepUp’ app to take a big step towards
taking charge of their own health.

External Recognition
For four consecutive years, JTB Corp. (including domestic groupcompanies) has been recognized as a Health & Productivity Management– White 500 organization by Japan’s Ministry of Economy, Trade andIndustry and Nippon Kenko Kaigi.
In 2022, JTB Global Marketing& Travel was also recognized for its
achievements in Health & Productivity
Management.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Enriching the Human Experience — (5) Empowering Our People to Shine (Human Rights & Diversity)

As an industry leader and upstanding corporate citizen, we
seek to align our organizational conduct with internationallyrecognized standards, adhering to a clear set of guidelines
aimed at ensuring equity, inclusion and integrity in our laborand employment practices.

JTB Group Code of Conduct: Commitment to Human Rights
We respect international standards governing the protection of humanrights and are mindful of the inalienable rights enshrined under theconstitution and case law of the countries and regions in which we
operate. We refrain from engaging in any conduct that infringes uponthese rights.

(2) Diversity
Guiding Philosophy
Through an emphasis on respect for diverse values and work
styles, the JTB Group embraces diversity as an engine forvalue creation. We strive to increase employee satisfaction
and workplace accessibility by practicing robust internal
communication and improving our organizational culture
as part of our ongoing efforts to help all of our colleagues
achieve their highest potential.

Key Initiatives
Promoting Diversity (5 Priorities)(1) C ultivating an organizational culture that harnesses diversity
as a strength・Smiles-in-Action as a vehicle for open workforce communication
・Changing our organization’s communication style (→ direct, flat, andinteractive)
・Creation of robust internal communication platforms(2) Promoting the ‘New JTB Work Style’・Expanded work-life balance options
・Management and performance evaluation standards
・Improving how we conduct training and meetings

33

Potentiating
Our People(1) Human Rights
Guiding Philosophy

Data Highlights(3) Self-directed career development
・Systematic in-house career coaching・Career events & workshops
・In-house career advancement website(4) Supporting employees with disabilities
・Annual ‘Disabilities Summit’・Use of UDTalk and video subtitling・Specialized in-group consulting support to facilitate hiring andretention of individuals with disabilities

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Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Enriching the Human Experience — (5) Empowering Our People to Shine (Human Rights & Diversity)(5) Advancement of women in the workplace
・Networking for female sales professionals (Nadeshiko Forum)
・Programs, workshops and colleague communities to help female
colleagues navigate life events
・Workshops to sensitize managers to the needs of team memberswith child-care responsibilities

KPIs & External Recognition
Percentage of Women at Each Organizational Tier
020Enterprisewide
Executive
officers

40

60

80

100 (%)

5.4%
12.2%

Section manager
and above

45.6%*Regular employees at domestic Group companies (2021)

Percentage of Female Managers
FY2019Five JTB Group companies have earned Eruboshi
certification for their efforts to promote theprofessional advancement of women.
[Level 2 Certification][Level 3 Certification]· JTB Global Marketing· JTB Corp.
& Travel Inc.
· Japan Tourism Research& Consulting Co.
· JTB OKINAWA Corp.
· JTB Publishing, Inc.
In 2015, JTB was ranked among the ‘Diversity Management
Selection 100’ companies by Japan’s Ministry of Economy,
Trade and Industry. JTB Global Marketing & Travel wascertified under the new standards in 2020.

59.0%

General manager
and above

JTB ranked 7th overall in Nikkei WOMAN’s 100 Best
Companies for Women to Work 2020. With female
colleagues now occupying 38% of our managerial
positions, we received top honors for fostering theadvancement of women in the workplace.

39.9%

FY2022 (Projected)

38.0%

FY2024 (Target)

40.0%

JTB Group’s Commitment to Diversity & Inclusion
Tokyo 2020 D&I Action- Creating a Place for Everyone
Based on the JTB Group’s diversity advancement policy, we are
actively working to develop an organizational culture in which
diversity is pursued and respected, all colleagues are given theopportunity to develop their unique capabilities, and the strengthsof our individual colleagues combine to form something muchgreater.
The Tokyo 2020 Games served as an acceleration point for D&I
efforts across the JTB organization. We are committed to empowering
all of our people to achieve their personal and professional best as
part of our ongoing efforts to help create a more peaceful, inclusive
and equitable society.
Diversity Week, held each year in December, serves as a focal
event for promoting open D&I dialogue within our organization.
Harnessing the power of digital to connect employees to their work,
to their employer and to one another, Diversity Week supports ourorganization’s D&I objectives by facilitating internal communication andraising employee awareness.

Data Highlights

34

Potentiating
Our People

External Recognition
JTB Group Code Hotline
In September 2020, JTB became the first company in Japan’s travelindustry and only the 77th company nationwide to be registered under
the Whistleblowing Compliance Management System established by
the Consumer Affairs Agency of Japan.

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Nurturing Our Surroundings — (1) Creating Regional Allure

Protecting Local Culture and Livelihoods(1) Supporting Local Communities* Initially inaugurated in 1985 as
the Tourist Destination CleanupCampaign, the program was
renamed in 2012 to commemorate
JTB’s centennial anniversary.
More than 130,000 people
have participated in Brighter Earth
Projects worldwide since 1985.

Guiding Philosophy
As part of its responsibility as a Destination Management
Company (DMC), the JTB Group plays an active role in tourism
management in all 47 prefectures across Japan. In our overseas
markets, we consciously strive to contribute to sustainable local
tourism development. Our extensive network of relationships
with local businesses, schools and government agencies
enables us to develop dynamic partnerships to support
sustainable community development through a wide range ofinitiatives in and beyond the travel and tourism sector.

Key Initiatives● Supporting Sustainable Local Development

Harnessing its century-plus-long legacy of bringing people, places
and possibilities together, the JTB Group actively supports SDGs
Future Cities, carbon-free zones and numerous other public, private
and public-private initiatives aimed at promoting the environmental,
cultural and socioeconomic sustainability of local communities.

*Total Number of Participants 2012 to 2022.

● Promoting ‘Buy Local’

The JTB Group’s ‘Master Chef Spot Consulting Service’ offers local
governments and growers the opportunity to tap into valuable input
from Japan’s leading culinary masters and food experts. Through thisservice, communities learn how to identify local gastronomic ‘treasures’and incorporate a visitor perspective into their agriculture and tourism
development efforts in order to create enhanced destination allure.
● Sustainable Development through Food & Agriculture● JTB Brighter Earth Project

In Japan and around the world, the JTB Brighter Earth Project brings JTB
customers and employees together with local residents to participate
in environmental cleanup drives, conservation efforts and other handson projects aimed at creating a Brighter Earth through the cultivationof a deeper appreciation of local culture, history and ecology.

The JTB Group’s School for tourism of Culinary Arts & Agriculture
features a progressive curriculum aimed at fostering synergies
between local agriculture, dining and tourism in order to create newenergy and dynamism. The School seeks to cultivate and inspire foodvisionaries and leaders capable of working with local businesses andstakeholders to promote sustainable agriculture, dining and hospitality
industry solutions.

● Tourism as a Vehicle for Problem-Solving

In the Yatsugatake area of Japan’s Yamanashi Prefecture, where
abandoned agricultural land has become an increasingly challenging
issue for local residents, the JTB Group’s ‘AgriCation’ program offers
an out-of-the-box solution. By making abandoned local farmland
available for cultivation by educational institutions, ‘AgriCation’ provides
opportunities for hands-on agricultural experience while generating
new revenue streams
for the community andgreater agricultural
diversification.
● Adding Value toLocal Artisanry
SANUKI ReMIX,
held annually in the
Takamatsu region of Japan’s Kagawa Prefecture, brings together
traditional local artisanry and leading creative talent from across Japanto reimagine traditional Takamatsu hand-crafted specialty items suchas Sanuki Wooden Barrels, Bonsai, and Marugame Fans. Through the
SANUKI ReMIX initiative, JTB is helping to inspire a new generationof craftspeople, create new destination allure for the Takamatsu
area, and promotelocal socioeconomic
sustainability.

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Sustainability in Action

Materiality-Guided Sustainability Priorities

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Data Highlights

36

Nurturing Our Surroundings — (1) Creating Regional Allure(2) Building a ‘Culture’ of Coming Together
Guiding Philosophy
The JTB Group continues to build on its 110-year history ofcreating connections and possibilities.
Through its acclaimed Rurubu collection of travel
publications and websites, JTB remains a frontline travel andtourism trendsetter, showcasing the places to be and things
to do across Japan and around the world. Through civicmindedness (CSR) and innovation, we are working to create aculture of togetherness, inspiring our customers to wonder,
explore, travel and learn.
Although the pandemic has redefined how we live, workand play, the JTB Group remains committed to pioneering new
ways of carrying out its organizational mission and making a
positive difference in the world.

Key Initiatives
When demand for travel and related publications dropped during
the pandemic, JTB responded by making hundreds of its Rurubu
publications available to the public free of charge. We also madesome unique additions to the Rurubu lineup in order to give travel
afficionados new opportunities to feed their imagination and curiosity
from the safety and comfort of home.
● e-Rurubu… At No Cost

For a limited time, JTB Publishing (the JTB Group’s travel and lifestyle
information publishing arm) offered downloadable electronic versionsof ‘The Rurubu Johoban’ to the
public free of charge. These
acclaimed publications pack awealth of curated information
on a wide range of domestic andinternational travel destinations.

Amidst school closures and stay-at-home orders necessitatedby the pandemic, the availability of these free copies of The Rurubu
Johoban gave families and travel lovers the opportunity to:・use their imaginations to travel the world・learn about the wonders of the world as well as regional delicacies
and specialty items, etc.
・create inspired post-COVID travel plans● Rurubu Universe

In a radical departure from its traditional focus on ‘terrestrial’
destinations, JTB Publishing unveiled its first-ever ‘Guidebook to the
Universe’.
As COVID-19 thwarted travel plans across the planet, the Rurubu
editing team took aim at the vast, largely unexplored realm of outerspace. The result was a unique travel guidebook that puts the universeat the fingertips of the reader by showcasing the latest developmentsin space exploration and travel.
Using Rurubu’s signature visual presentation, the Guidebook
pushes the envelope of travel, featuring ‘places to be’ and ‘things to see’across the solar system, space food available for purchase right hereon Earth, and exhaustive information on space-related attractions suchas the JAXA Space Center.

● Walking the Streets of the World

When COVID-19 brought global travel to a standstill, JTB Group expat
staff immediately got busy uploading original travel videos to connect
grounded travelers with the ‘streets of the world’. This spontaneous
initiative quickly evolved into a dynamic collection of on-demand virtual
tours offering viewers around the world a way to enjoy a taste ofoverseas travel and to be a part of an emerging community of virtual
travelers.

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Nurturing Our Surroundings — (1) Creating Regional Allure● ‘Let’s Talk Travel’● JTB Mori No Nigiwai● Change for Good: A UNICEF Partnership

Launched in 1983 to commemorate JTB’s 70th anniversary, the JTB
Travel and Culture Lectures have been captivating audiences for
decades. As part of JTB’s ongoing commitment to culture and thearts, this original lecture series has given hundreds of prominent
national and international figures the opportunity to share their uniqueperspectives on travel and the human experience.
In March 2022, JTB was honored to welcome globally renowned
journalist Morley Robertson, who shared his reflections on ‘Harmony
in an Age of Transformation’. The presentation was held in an online
COVID-safe format.
In 2020, JTB Travel and Culture Lectures were honored withthe prestigious ‘This is MECENAT’ certification in recognition of the
program’s longstanding contribution to the promotion of culture andthe arts.

Mori no Nigiwai (The Buzz in the Woods) is a signature JTB event
offering travelers the opportunity to experience the rich heritageof Japan’s backlands and byways through cultural extravaganzas
that showcase local festivals, cultural traditions and arts. JTB works
closely with local governments and visitor bureaus to achieve regional
revitalization goals through these celebrations of culture.
Since 1982, Mori no Nigiwai events have stimulated demand
for regional tourism across Japan. The program was launched tocommemorate the 70th anniversary of JTB and the 25th anniversaryof the Federation of Ryokans Affiliated with Japan Travel Bureau (nowknown as the JTB-Affiliated Ryokans & Hotels Federation).
Initially created as a vehicle for showcasing domestic travel
content, Mori no Nigiwai has evolved over the years into much more.
Through robust partnering with local government agencies anddestination management organizations (DMOs), Mori no Nigiwai
productions have steadily expanded in scope, developing into largescale stage extravaganzas that promote traditional local culture,provide much-needed support for young artists, and bring freshenergy to local communities across the country.

In collaboration with the Japan Committee for UNICEF, the JTB
organization is a proud participant in UNICEF’s ‘Change for Good’partnership. Through donation boxes at JTB locations across Japan,
travelers donate leftover foreign coins and banknotes to benefit
vulnerable children around the world.

A CloserGlimpseLooking Ahead to Expo 2025
Osaka Kansai
Launched in February 2022, our IR & Expo Promotion Team isworking on a variety of initiatives aimed at building momentum
for Expo 2025 Osaka Kansai and improving regional allure andconvenience for visitors and residents alike.

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Data Highlights

Nurturing Our Surroundings — (2) Caring for the Earth(1) Addressing Climate Change
Guiding Philosophy
At JTB, we recognize that the ongoing viability of our business
depends on a healthy planet. Understanding the criticalimportance of environmental health, the JTB Group iscommitted to preserving and protecting the environment andthe Earth’s precious resources.

The JTB Group’s Environmental Philosophy
We are committed to preserving the delicate balance of the global
ecosystem and doing everything in our power to contribute tosustainability on the planet. This involves working to ensure that ourorganizational activity is guided by integrity and aligned with the SDGs.
JTB Group is conscientiously working to address the following risks:● Risks Associated with Climate Change

Risks associated with rising temperatures, rising sea levels, and theincreasing frequency of natural disasters
Deterioration of Tourism Resources
Beach deterioration, increasing risk of storm surge and other urban
tourism risks, coral bleaching, diminishing snowfall at ski resorts, etc.
Risks to Business Infrastructure and Productivity
Increasing risk of damage to physical facilities from natural disasters,
reduced employee productivity due to extreme heat, etc.
Additional Risks
Food shortages, poor harvests of local specialty products

Taking Responsive Action
・Promote new destinations to avoid overtourism
・Promote tourism ‘weather-proofing’ (uses for ski resorts during thewarmer months, etc.)
・Encourage closer-to-home travel, visitor staggering, etc.
・Enhanced itinerary safety, additional insurance options, etc.
・Climate change education● Risks Due to Social Change
・Consumer avoidance of air travel due to CO2 emission concerns,
shifting consumer travel styles and destination preferences, brandreputation risk
・Additional costs associated with rising fuel prices, supply disruptions,carbon taxes, etc.

Taking Responsive Action
JTB is collaborating with business partners to reduce energy
consumption through improved fuel efficiency, equipment upgrades,
and expanded use of alternative fuels.

Quantitative Goals
As a reflection of its organization-wide commitment to global
environmental sustainability, JTB Corp. has adopted a phased approachto reducing the greenhouse gas emissions associated with its businessactivity. JTB aims to achieve carbon neutrality by FY2050.

JTB Carbon Neutrality Targets
Medium-term Reduce net CO2 emissions to zero by FY2030
Target(Scopes 1 & 2)
Long-term
TargetAchieve carbon neutrality across all business activity
by FY2050. (Including Scopes 1 & 2 as well as Scope 3
supply chain emissions)

Scopes 1 & 2
Carbon Neutrality
FY2030

Scope 1, 2 & 3
Carbon Neutrality
FY2050

Scopes 1 & 2

Use of renewableenergy sources,
energy-efficientequipment, etc.

Scopes 1 & 2

3,057,000
t CO2

Scope 3

FY2019Collaboration
with business
partners and otherstakeholders todevelop climatefriendly products
and services.

Scope 3

FY2030FY2050*Scope 3 Target developed in accordance with guidelines issued by Japan’s Ministry of theEnvironment.
Emission calculations include Agent-Organized and Tailor-Made tour products but not
Arranged Tours. However, JTB is committed to pursuing common emission reduction
initiatives across all tour categories.

Key Initiatives● CO2 Zero MICE®

CO2 Zero MICE®, a pioneering service developed by JTB Communication
Design, provides businesses and organizations with the ability tohost carbon-neutral meetings and events by powering their venues
with climate-friendly sources of renewable energy and to track theassociated environmental value*.
*Environmental value refers to the ancillary added value associated with decreased
environmental loads, decreased use of fossil fuels, reduced CO2 emissions, etc.

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Materiality-Guided Sustainability Priorities

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Nurturing Our Surroundings — (2) Caring for the Earth(2) Preserving the Earth’s Biodiversity
Guiding Philosophy
As a sustainability-minded organization, JTB Corp. is committed
to fulfilling its social responsibility by partnering with like-mindedorganizations to conduct tourism activity in ways that contributeto the long-term health and viability of communities and theglobal environment.

● Eradicating Illegal Trading in Wild Flora and Fauna

Through participation in the advocacy
initiatives of the World Travel & Tourism
Council*, JTB Corp. works together withleading industry operators worldwide toadvance travel and tourism as a vehicle forbuilding sustainable communities and ahealthier environment.

*WTTC is a global authority on the economic and social potential of travel and tourism thatworks with governments and international agencies to promote sustainable growth.

In May 2018, JTB Corp. becamea signatory to the Tourism & Travel
Declaration on Illegal Wildlife Trade.

(3) Conserving Water and Reducing Waste
Guiding Philosophy
We understand that the long-term viability of our business
depends on healthy communities and a healthy environment.
We seek to conserve local resources and minimize waste
whenever and wherever possible.
JTB is committed to reducing its consumption of paper andother resources. We are pursuing greater industry sustainability
and environmental responsibility through concrete, materialityguided action.

Precious Water Resources
Every year, some 1.8 million children around the world die as a resultof illnesses caused by unclean drinking water. JTB recognizes the needto protect and nurture the Earth’s water resources in order to ensure ahealthy, sustainable tomorrow for all.

Key Initiatives

Reducing Paper Usage● Providing Potable Water in the Philippines

The JTB Group is slashing its consumption of paper resources through

JTB Corp. supports efforts to provide safe drinking water to residentsof Tagum on the island of Mindanao in the Philippines. The project,launched by MIYABI HOUSE Inc. in May 2022, involves retrofitting
containers with water purification equipment to provide a safe,
ongoing supply of potable water to the local community.

increased digitization. Not only are we minimizing our in-house use of

Tagum’s ‘containerized’ water filtration system purifies well waterand tap water in quantities sufficient to supply safe potable water for
2,000 residents every day.

paper, we are also working to gently ween our customers off of paperin our service delivery processes.

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Nurturing Our Surroundings — (2) Caring for the Earth

Key Initiatives

Key Initiatives● Reducing Energy Consumption at JTB Facilities● Go!ME - Collaborating to Reduce Waste

JTB is diligently working to reduce energy consumption at all of
its physical locations. In Tokyo, JTB’s energy conservation efforts
are aligned with targets established by the Tokyo Metropolitan
Government.

From February 10 to March 10, 2022, JTB Corp. conducted proofof-concept testing for its ‘Go!ME’ program aimed at reducing visitorgenerated waste. Under the ‘Go!ME’ program, travelers are given theoption of taking their trash home with them or paying a fee to disposeof their trash in the destination. Testing for this initiative is being
performed in collaboration with Koedo Kawagoe Ichibangai Shopping
Street in Saitama Prefecture as well as Kyoto Nishiki Market Shopping
District Promotion Association in Kyoto Prefecture.

● Reduce, Reuse, Recycle

We use FSC-certified paper and implement a disciplined program of
paper waste recycling.
By incorporating biomass into our tote bags, we have slashedrelated CO2 emissions by 29%.
● Going Paperless

By converting the JTB Group monthly newsletter to a digital format,
we save about 13,000 tons of paper resources every year. We are
pursuing further reduction in our consumption of paper resources by
migrating to digital invoices, receipts, contracts, etc.

Reducing Other Waste
As part of our sustainability commitment, the JTB Group is
implementing a variety of other initiatives aimed at reducing our use ofplastics and minimizing waste.

● Reducing Plastic Consumption

JTB Trading, Inc. is contributing to sustainability through thedevelopment of eco-friendly amenities such as toothbrushes andhairbrushes that rely on renewable bio-resources made from wheat
straw to replace plastics. By reducing the consumption of oil resources
as well as greenhouse gas emissions generated by petroleum
combustion, JTB Trading is doing its part to achieve carbon-neutrality
and prevent global warming.

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Materiality-Guided Sustainability Priorities

GovernanceEngaged Partnering

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41

External
Initiatives

Stakeholder Connections
Guiding Philosophy

JTB creates solutions and value by connecting its customers (consumers, businesses, communities, schools, etc.) to the people, information and resources they need.
With more than a century of experience creating connections across and beyond the travel and tourism sector, we are also uniquely positioned to build bridges that connect our customers with one another worldwide.
In the modern world, the challenges faced by our different customers are inevitably linked in some way. By creating connections between our customers, JTB serves as a catalyst for collaboration, innovation, and high-quality
solutions to society’s broader challenges.

The Source of Value Creation at JTB:
Connect & Contribute●

Communities

Travelers with communities(destinations)● Theeveryday with theextraordinary●Communities with travelers
Community stakeholders with
one another

Revitalizing communities
through the creation ofvisitor streams●Connect

Connect

Individuals

Enriching life
through travel

Connect

Businesses●

Businesses

with customers
with employees

Energizing businesses
through communication

By creating connections between our customers, JTB serves as a catalyst for collaboration, innovation, high-quality
solutions to society’s broader challenges… and a brighter future.

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A CloserGlimpseStage 3 Travelife Certified
JTB Global Marketing & Travel Inc.*1 was awarded Travelife*2
Certified status in March 2022, becoming only the second
company in Japan’s tourism industry to receive this widely
respected international certification of sustainability excellence.
Travelife Certified status is an independent attestation
to JTBGMT’s compliance with ISO 26000 standards fororganizational social responsibility as well as 200+ Travelife
standards in line with the international criteria (environmental
preservation, social contribution, etc.) promulgated by the
Global Sustainable Tourism Council.
*1 JTBGMT is a JTB Group company specializing in Japan inbound travel*2 T ravelife is a leading sustainability certification body recognized under the internationalsustainable tourism criteria promulgated by the Global Sustainable Tourism Council(GSTC). The Travelife certification is endorsed by travel industry associations in morethan 40 countries around the world (including 20 associations in Europe and the PacificAsia Travel Association).

Promoting Sustainability based on
Global Standards

In March 2022, the JTB Group joined the Global Sustainable
Tourism Council (GSTC), an international organization thatdevelops and promotes global criteria for sustainable tourism.
In partnership with like-minded stakeholders, JTB is committed
to promoting sustainable policies and practices across its value
chain based on globally recognized standards of sustainability
excellence.
As part of this commitment to global sustainability, theJTB Europe Group is partnering with Switzerland Tourism topromote ‘Swisstainability ’. In addition to developing sustainable
travel products and services that contribute to the long-term
health and viability of the Swiss tourism industry, the JTB Group
actively encourages its business partners to participate in ecofriendly Swisstainability initiatives.
Online MOU Signing Ceremony (March 2022)

Randy Durband
CEO
Global Sustainable Tourism Council

Sports and the JTB Group
From intramural and amateur athletics to professional sports
and high-profile international competitions, the JTB Group is
passionate about bringing people together through sports.
In March 2016, JTB was appointed Official Partner under the
Tokyo 2020 Sponsorship Programme (Travel Agency Services
and National Trip Hospitality Services). In this capacity, JTB
provided a wide range of operational and logistical support
for the 2020 Games including lodging and transportation
arrangements for athletes and staff, administration of the
Olympic Village, participation in City Cast volunteer programs,
School Partnership programs, and pre-Games training camps.
Through this extensive involvement in the 2020 Tokyo
Games, the JTB Group developed new services and solutions,
expanded its array of customer touchpoints, and refined its
COVID-19 best practices.
At every turn, the JTB Group pursued creative ways to
weave sustainability into its Tokyo 2020 support activities.
When JTB colleagues suited up for promotional ‘run-up’ events,
their coworkers joined forces with JTB customers and local
residents under the ‘JTB Brighter Earth Project’ (Page 35) tocarry out neighborhood clean-up drives along the route.

Eijiro Yamakita
President & CEO
JTB Corp.

Showing support for JTB runners during a promotional event in the run-up toTokyo 2020

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Governance

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Governance

JTB Group’s Governance Framework● Board of Directors

Guiding Philosophy

The board of directors is responsible for formulating the Mission of the JTB Group and for making decisions
regarding the execution of business plans, strategies, policies and other key business matters. The board of
directors recognizes its duty to oversee the performance of individual directors and to establish appropriate
internal control systems. In order to ensure the diversity and effectiveness of the board of directors, JTB strives
to maintain a right-sized board consisting of members with varied and balanced backgrounds and expertise.
As of June 30, 2022, the JTB board of directors is comprised of 13 members, including six outside directors(three of whom are independent).

Strong corporate governance provides the underpinnings for ongoing growth at the JTB Group andenables us to enhance corporate value, advance our organizational mission, meet the expectations ofstakeholders, and make a positive difference in the world.

Corporate Governance Framework● Audit & Supervisory Board

As a key component of its corporate governance systems, JTB maintains an Audit & Supervisory Board. Inorder to ensure the highest level of integrity and objectivity in the appointment, dismissal and compensation of
directors and executive officers, JTB also maintains a Personnel and Compensation Advisory Board comprised
primarily of independent outside directors.
Key decisions regarding the execution of the organization’s affairs are made by the board of directors.
Input from outside directors helps ensure quality decision-making while independent, objective audits bymembers of the Audit & Supervisory Board promote the transparency of decision-making processes.

Qualifications of the Board of Directors and Members of the Audit & Supervisory Board

Schematic Representation of Corporate Governance Framework
Shareholders
Appointment/
Dismissal

Referral/ReportingBusiness Execution
Management Committee
Investment Committee

Appointment/
Dismissal

Auditing
Coordination

Directives

President & CEO
Recommendations

Internal Auditing Office
ReportingExecutive Officers

Auditing

Operations Platform /HQ Units

Domestic Offices of JTB Corp.

Reporting

Audit &
Supervisory Board

ReportingConsultation

Domestic Subsidiaries

Appointment/
Dismissal

Overseas Subsidiaries

Independent
Accounting Audits

Internal Controls Committee

Appointment/
Dismissal/Oversight

Reporting

Independent Accounting
AuditorBoard of Directors

Appointment/
Dismissal
Auditing

Guided by a fiduciary responsibility to the company’s shareholders, the Audit & Supervisory Board as well as its
individual members objectively and independently exercise their duties and functions, including the auditing of
the performance of individual directors and decisions regarding the appointment, dismissal and compensationof independent accounting auditors. In order to ensure audit quality, members of the Audit & Supervisory
Board comply with the auditing standards, policies and plans established by said board. As a general rule, themajority of the members of the Audit & Supervisory Board are appointed from outside the organization.
As of June 30, 2022, the Audit & Supervisory Board is comprised of three members, two of whom areappointed from outside the organization.

JTB directors should possess a solid understanding of the company’s business, the appropriate balanceof expertise, experience and skills required to effectively carry out their roles and responsibilities, and thejudgment necessary to make appropriate decisions regarding the execution of key business matters. Membersof JTB’s Audit & Supervisory Board should possess the appropriate experience and skills as well as thenecessary financial, accounting and legal expertise. They should also be capable of ensuring the organization’s
ongoing growth through the implementation of rigorous corporate governance mechanisms that live up to theconfidence placed in the JTB Group by its stakeholders.

Outside Directors/Outside Members of the Audit & Supervisory Board
The presence of outside directors helps to ensure effective board oversight over the activities of individual
directors. The presence of outside members of the Audit & Supervisory Board helps to ensure theindependence and objectivity of internal auditing mechanisms.
As the role and responsibility of independent outside directors is to contribute to ongoing organizational
growth and enhanced medium- to long-term corporate value, JTB strives to ensure that approximately 30% of its
board of directors is comprised of qualified, independent outside directors. In order to facilitate active participation
by independent outside directors in board deliberations, JTB encourages an independent and objective exchange of
information between outside directors and executive officers through periodic communication and discussions.

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GovernanceCompliance and Internal Controls
Compliance at JTB

Internal Control Systems: Guiding Principles

The JTB Group Code of Conduct serves as the ‘moral compass’ that guides the conduct of our colleagues. In
practicing the JTB Way, JTB colleagues pledge to adhere at all times to the highest standards of integrity in order
to cultivate trust with shareholders.
Specifically, JTB Group colleagues adhere to the following principles:
1. We respect the law and societal norms and conduct our business with integrity and transparency.
2. We step into the shoes of our customers to ensure that we serve them with integrity.
3. We foster trust and teamwork with our business partners through integrity and fairness.
4. We compete fairly.
5. W
 e meet the expectations of our stakeholders (customers, shareholders, employees, communities, business
partners, etc.) through timely, accurate, and fair disclosure and by delivering greater value.
6.As an upstanding corporate citizen, our organization is committed to socioeconomic and environmental
sustainability.
7. We take responsibility for our conduct as professionals and strive to make a positive contribution to society.
8. Our corporate culture embraces diversity, respects different values, and encourages innovation.

The President & CEO of JTB Corp. is ultimately responsible for the implementation of effective internal control
systems. These systems are periodically verified and assessed through independent monitoring activity
conducted by the Internal Auditing Office, which reports directly to the President & CEO. Enhancements
to internal control systems are primarily implemented by the management teams at each business unit
with administrative support furnished by the General Affairs Team. In addition, the Group Internal Control
Committee, chaired by the President & CEO, reviews the organization’s internal control framework on an
ongoing basis in order to keep pace with changes in the business environment, ensure the overall effectivenessof internal control systems, ensure the adequacy, validity and efficiency of the organization’s internal control
mechanisms, and maximize corporate value.

HotlineLink

https://www.jtbcorp.jp/jp/csr/governance/pdf/naibu_system_kihon.pdf

Schematic Representation of Internal Control Systems (As of October 15, 2021)
Shareholders

The JTB Group Code Hotline serves as our in-house ‘whistleblowing’ mechanism, allowing JTB Group colleagues
to report genuine concerns about illegal or improper conduct without the fear of retaliation. The Hotline
objectively investigates reports and takes appropriate action.

Disclosure/Accountability

Oversight

Audit & Supervisory Board
Audit

Board of Directors

Independent Accounting
AuditorReportingOversight

Independent Accounting Audit

JTB
Group Internal Control Committee (Chair: President)

Business SupportTeams
IT Security, Legal,
General Affairs, Brand
Communication

Support/Guidance

Consultation/
ReportingGlobal Internal Control Subcommittee

Risk Management Subcommittee

ReportingOversight/Guidance

Global Business Unit Headquarters(Internal Controls Team)
Requests/
Reporting

U.S. Operating
Entities

EuropeOperating
Entities

Asia-PacificOperating
Entities

Auditing/
AdviceReportingDomestic Offices
of JTB Corp.

Domestic Offices
of JTB Corp.

Micronesia
Operating
Entities

South Korea
Operating
Entities

China
Operating
Entities

Domestic (Japan)
Locations ofOverseas Entities

Oversight/
Guidance

Asia-PacificRegional HQInternal Auditing
OfficeRequests/
Reporting

EuropeRegional HQManagement
Committee

Operations Platform / HQ Units

Oversight/
Guidance

Americas
Regional HQ

ReportingDomestic (Japan)
Operating
Entities

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

46

GovernanceRisk Management / Crisis Management
The JTB Group’s risk and crisis management systems are continuously refined by identifying, analyzing,evaluating and prioritizing risks, formulating preventive measures and action plans, and ongoing assessmentand feedback loops.

● Crisis Management Framework

When a crisis arises, an Incident Response Task Force is appointed to coordinate the JTB Group’s response andminimize impact to our business and stakeholders through prompt and appropriate responsive action.

Risk Management: Guiding Principles
1. Protect the safety and health of our people and business assets.
2. Achieve prompt recovery in the event of damage to business assets.
3. Avoid activity that may compromise the safety, wellbeing or interests of our stakeholders.
4. Implement responsible appropriate action when confronted with imminent risk.
5. Foster stakeholder confidence through comprehensive risk management.
6. Reflect risk-related stakeholder concerns in our risk management policies and practices.

Schematic Representation of Crisis Management Framework
President & CEO

ReportingDirectives● Risk Management Framework

Task Force
Administrative Support
Team

Initial Incident Report

Decision to Appoint
Task ForceOur risk management efforts, spearheaded by our Internal Control Committee, represent an ongoing process
involving exhaustive risk identification, planning and management across the organization.

JTB Task Force

Risk Control Task Force
Incident Response Task Force (Japan/Overseas)
Disaster Response Task Force
IT Incident Response Task Force

ReportingOccurrence ofIncident

Schematic Representation of Risk Management Framework
Board of Directors

Referral/Reporting of Key Matters

Group Internal Control Committee

Chair: President & CEO
Vice Chair: Executive Officer in Charge of Internal Control
Administrative Support: General Affairs Team

Global Internal Control Subcommittee

Risk Information

Directives

Overseas Group Companies

Risk Management Subcommittee

Risk Information

Directives

JTB Corp. / Domestic Group Companies

SupportLocal Task Force(Company and/or Country-Level Task Force)

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

47

Governance

Information Security
At the JTB Group, information security systems and safeguards are established and maintained in accordancewith our Information Security Policy under the direction of our Chief Information Security Officer (CISO). Our
Information Security Policy is periodically reviewed in order to keep pace with changes in the technological andoperating landscape.

Privacy Policy
In accordance with privacy laws, JTB Group’s Information Security Policy and other relevant internal andexternal guidance, we handle and protect the personal information of our customers in conformance with thefollowing Privacy Guidelines:

Service Office responds promptly and in good faith to all requests received from individuals regarding theirown personal information.
6. We make ongoing improvements to our privacy management systems through periodic inspections and audits.

JTB’s Approach to IT Security
We consider IT security as an integral part of our organization’s social responsibility. We maintain policies,
protocols and procedures designed to protect and safeguard the confidentiality, integrity and availability of all
information assets handled by the JTB Group.
● Governance● Privacy Guidelines

We seek to implement our organizational mission, vision and values in alignment with the concerns andexpectations of our stakeholders while staying abreast of changes in the operating, legal and technologicalenvironment. We understand the criticality of complying with applicable privacy laws in safeguarding all of theinformation assets in our possession.
To this end, we implement the following rigorous information security protocols:
1. O ur systems for managing and handling personal information conform to JIS Q 15001. Compliance by all
officers and employees is mandatory.
2. W
 e collect, use, furnish and otherwise handle personal information in accordance with the information
management systems and protocols referenced above. Specifically, we collect personal information only
through lawful and proper means and only to the extent required for operational purposes. We limit the use,furnishing and handling of any such personal information to the scope of its intended purpose. Should theneed arise to handle any such personal information in a manner that goes beyond the scope of its specified
intended use, we shall do so only after obtaining authorization from our Privacy Officer, furnishing notice toaffected individual(s) regarding the contemplated use of said personal information and obtaining consent
from said individual(s). We shall not utilize personal information for any non-intended purpose and shallestablish mechanisms to safeguard against any such non-intended use. We shall use and furnish sensitive
personal information only for those purposes prescribed under applicable privacy laws.
3. W
 e implement organizationally and technologically reasonable measures to prevent and remedy the risks
associated with unauthorized access, loss, destruction, falsification and breach of personal information
handled by JTB.
4. W
 e comply with applicable laws, regulations, guidelines, societal norms and public policy applicable to thesafeguarding of personal information and the appropriate handling of sensitive personal information underapplicable privacy laws.
5. O ur Customer Service Office is tasked with responding to complaints and inquiries regarding the handling of
personal information as well as requests for disclosure of personal information, etc. The contact informationfor our Customer Service Office is made available both within and outside our organization. Our Customer

Our IT security policies, protocols and procedures are established in accordance with our Information Security
Policy and serve as the basis for ongoing internal monitoring.
● Internal AwarenessWe strive to raise internal IT security awareness through training, education and personnel comprehension
checks.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

48

Data Highlights

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

49

Sustainability Data Highlights
Human Resources & Diversity
Number of Employees

Percentage of Employees with
Disabilities

Percentage of Female Managers

Percentage of Female Employees

19,5102.55 %

37.0 %

62.8 %

Work-Life Balance & Job Satisfaction

Workforce Wellbeing Management

Governance

Percentage of Employees Working
Remotely

Employee Job Satisfaction Survey(Engagement)

Average Colleague ‘Health Age’
(Biological Age – Chronological Age)

Number of Directors

Percentage of Outside Directors

19.4 %

71.6 %-1.1 years

13

46 %

Number of Female Directors

Number of Female Executive Officers

Percentage of Female Executive
Officers

Board Meeting Attendance byDirectors and Audit & Supervisory
Board Members

1

3

13 %

98 %

GovernanceNote: Governance data as of June 30, 2022. All other data as of March 31, 2022.

JTB Corp. Sustainability Report 2022
Contents

JTB Group: Business Overview

Sustainability in Action

Materiality-Guided Sustainability Priorities

Governance

Data Highlights

Corporate Profile
Registered Name:JTB Corp.

Capital100,000,000 JPY

Principal Place of Business:

2-3-11 Higashi-Shinagawa
Shinagawa-ku, Tokyo

Number of Employees

19,510(Groupwide as of March 31, 2022)

Date of Incorporation:

November 12, 1963
(Founded March 12, 1912)

Board of Directors & Audit & Supervisory Board Members
Chairperson of the Board

Hiroyuki Takahashi

President & CEO

Eijiro Yamakita

Senior Managing Executive Officer/
Representative Member of the Board

Takayuki Hanasaka

Managing Executive Officer/
Member of the Board

Jun Takeda

Managing Executive Officer/
Member of the Board

Masaki Otsuka

Managing Executive Officer/
Member of the Board

Tomo Aomi

Managing Executive Officer/
Member of the Board

Hiroki Moriguchi(As of June 30, 2022)

Member of the Board (Non-Executive)

Hiroyuki Takahashi

Member of the Board (Non-Executive)

Masaya Sugiura

Member of the Board (Non-Executive)

Jun Fukushima

Member of the Board (Non-Executive)

Norimasa Kuroda

Member of the Board (Non-Executive)

Katsumi Kato

Member of the Board (Non-Executive)

Masae Yamanaka

Audit & Supervisory Board Member

Takahiro Kobayashi

Outside Audit & Supervisory Board
MemberMichio Suzuki

Outside Audit & Supervisory Board
MemberNobuhide Hayashi

50