For All Companies Seeking
Network Enhancement with Japanese SMEs

Turning Opportunities
into Business Success.

AboutS M E S U PP O R T JA PA N
●SME SUPPORT JAPAN plays a central role in comprehensively implementing Japan's SME

policies, operating within the competence of the Ministry of Economy, Trade and Industry(METI) of Japan. We provide various support measures to promote growth for the 3.5 million
SMEs that account for 99.7% of total companies in the country.

●Our extensive and practical support is tailored to meet indivisual SME's needs, implemented by collaborating with municipalities, government agencies, ﬁnancial & research institutions, and other support organizations.

CEO Net work Enhancing Projec t
SME SUPPORT JAPAN hosts CEO Network Enhancing Projects in major cities throughout
Japan for SMEs seeking overseas business development and CEOs from abroad seeking
partnerships with Japanese companies. This project focuses on building relationships

between Japanese SMEs and overseas companies through various types of collaborations.

This is achieved through one-on-one business meetings on topics including manufacturingoutsourcing, local sales, local product development and licensing, and leveraging partners forsales, operation, and maintenance.

Beneﬁt s of CEO Business Meetings
Business meetings can be held eﬃciently online

Business meetings are conducted by connecting three parties online: a Japanese company,
an overseas company, and SME SUPPORT JAPAN (Management Oﬃce).

You can participate in business meetings from your own computer̶no need to go to any
meeting location.

Interpreter support in local languages (or English)

You can participate in business meetings with conﬁdence as local-language interpretersattend each meeting.

SME SUPPORT JAPAN Advisors present in all business meetings

Highly experienced Advisors who understand both parties' needs in the business meetings
are present to provide support. You can discuss a wide range of topics related to futurecooperation, including importing and exporting products, establishing joint ventures, distributor agreements, joint research and technical collaborations, and contract manufacturing.

Orientation held in advance

Before each meeting, we perform online system connection tests, conﬁrm companies' goals

for the business meetings, and more. This allows each company to understand each other asbest they can within the limited 50-minute window of each business meeting by preventing
system connection ﬂaws and mismatched meetings.

1

Department of Industrial Promotion
Ministry of Industry of the Kingdom ofThailand

Mr. Passakorn Chairat

Deputy Director General
Department of Industrial Promotion

Department of Industrial Promotion (DIPROM) is operated under
Ministry of Industry (MOI) with the purpose of enhancing thepotential of industrial entrepreneurs, small and medium enterprises(SMEs), and community enterprises (Micro Enterprises) to be sturdy
in the midst of challenges. With the goal of transforming Thailand
following Thailand 4.0 policy, the DIPROM is currently focalizing Thai
leading industries centered in the manufacturing sector.
The policy focuses on product and service development to help such
key industries as next-generation automotive, robotics, medical andnursing care, logistics, and digital become more competitive.
Furthermore, the policy also emphasizes on building stronger value
chains. Accordingly, the DIPROM is seeking further cooperation
towards other organizations outside of the MOI. In collaboration with

Malaysian Investment Development
Authority

Mr. Riduan Rahman

Director
Malaysian Investment DevelopmentAuthority (MIDA) Tokyo Oﬃce

The Malaysian Investment Development Authority (MIDA) is the
Malaysian government's principal investment promotion agency thatoversees and drives investment in the manufacturing and service
sectors in Malaysia. Together with our partners, MIDA oﬀers wide
range of services including providing information; facilitate
implementation of projects as well as supporting Japanesecompanies looking for potential partners. We work hand in hand withSME SUPPORT JAPAN as our partner to support Japanese SMEs
considering investing in Malaysia.
CEO Business Meetings is a very important platform to create aVietnam Chamber of Commerce andIndustry

Mr. Nguyen Viet Dung

Deputy Manager
International Relations Department

The Vietnam Chamber of Commerce and Industry (VCCI) is anindependent, non-governmental, non-proﬁt organization promoting
commercial, economic, scientiﬁc, and technological cooperation for
Vietnamese businesses. We provide business support and advice ona nationwide scale with the aim of developing a cooperative system
between companies, entrepreneurs, and business entities.
We engage in the CEO Business Meetings because they are ideal for
Vietnamese companies: we can ﬁnd high-quality partners without theexpenses of collecting information for business development inJapan, arranging for interpreters for the meetings, among otherreasons.
Also, the beneﬁts of CEO Business Meetings that make them

SME SUPPORT JAPAN, the DIPROM has been taking part in the CEO
Business Meetings in order to provide platforms for Thai companies
from the aforementioned industries. We, the DIPROM, feel very
grateful that the meetings deliver the Thai companies more
opportunities to meet excellent Japanese companies, regardless of
their business scales.
Besides, we are also very thankful for the Japan Side for taking careof the activities from the beginning to the end, including the follow-up
process. and the results in all respects. We wish more companies will
participate in future meetings, although they might be organized
online in light of the COVID-19 situation. The SME SUPPORT JAPAN,
as the organizer of the CEO Business Meetings, rigorously adheres totheir know-how in order to achieve their prospective outcome. The
J-GoodTech Platform, which has over 20,000 companies registered,
was also utilized to identify outstanding Japanese companies withgreat technological capabilities as potential candidates.
I sincerely hope you would consider participating in the CEO BusinessMeeting programs, as they will give you with many valuable
opportunities.

win-win situation for SMEs in both countries. MIDA recommends
many Malaysian companies for the CEO Business Meetings because
we look forward to those Malaysian companies forming newtechnological collaborations and partnerships with Japanese SMEs.
Malaysia currently is attracting capital intensive projects related tohigh-tech industry, high value-added product industry and at thesame time complies with sustainable development goals (SDG).
These are also in line with the focus of the CEO Business Meetings,
and therefore we anticipate more Japanese companies will
participate in this platform. Japanese companies are welcome toinvest through joint venture, establishment of local subsidiaries,
import and export or many other ways in Malaysia. As there areas aremany global corporations establishing their presence in Malaysia as
hub in ASEAN, we look forward for more Japanese companies toinvest in Malaysia.

advantageous for Vietnamese businesses include that (1) they arelikely to lead to continued communication because CEOs anddecision makers participate, (2) everyone can communicate in theirnative language because interpreters are present at each meeting, (3)matching ahead of time means that mismatched negotiations seldom
happen, (4) negotiations proceed smoothly because advisors withspecialized knowledge are present at each meeting, and (5) thenegotiations are organized by SME SUPPORT JAPAN̶a publicorganization̶so, trustworthy Japanese companies are participating.
The worldwide pandemic has made face-to-face business meetings
diﬃcult. Conversely, online negotiations have made it easy to dobusiness networking with Japanese partners.
We can also build continuous relationships because we still interact
online after the business meetings, and this has led to transactions insome cases.
The Japanese companies that participate in the CEO BusinessMeetings have amazing appeal, so we will continue to recommend
ﬁne Vietnamese companies going forward.
2

Success
Sto ries

1

Racer Technology Pte Ltd(Web-Based CEO Business Meeting Event for Medical Equipment Industry)

Company Overview

Racer Technology Pte Ltd
Established : 2000
Capital: $11,200,000● Employees : 1,800 (worldwide)●U R L: https://racer.com.sg/● Business contentand main products :[Medical device manufacturing (contracted production)]
Main products: Aseptic connectors, disposable test kits, wearable devices,respiratory devices, blood component test devices, hearing aids, etc.
●
●Senior Sales & Program Engineer,
Marketing

Mr. Keith Ong

─ Please tell us about yourvitro diagnostics, wearables, life

Even when the meeting is ﬂowing

science tools, among others, atinteractively, you can stay focused onRacer Technology was founded incompetitive prices. We joined the CEO

the meeting without worrying about

December 1988 as a medical device

Business Meetings because SMC has

what language is spoken.

manufacturer and is now one of the

had a cooperative relationship withleading manufacturers in Singapore's

SME SUPPORT JAPAN for a long time.

MedTech industry. The Racer

I would also like to share two of theTechnology Group also has a

CEO Business Meetings' special

community-based staﬀ offeatures.

approximately 2,000 people and aFirst, because SME SUPPORT JAPAN

face-to-face meetings in order to

300,000-square-foot manufacturinglistens to Japanese companies'

place importance on the connections

plant where we produce high-quality

negotiation goals ahead of time andbetween people. However, given themedical equipment. We also have athen sets up business meetings, theworldwide COVID-19 situation, I

sales oﬃce in California andmeetings are very well-matched.

believe that online business meetings

ISO-certiﬁed plants in Indonesia

Second, there are highly skilled

are eﬀective for ﬁrst-time meetings(Batam) and Malaysia (Senai) thatadvisors and interpreters in place.

as they minimize close contact.

company.

─ How did you feel about

conducting the business meetings
online?

I do think it is best to haveprovide signiﬁcant cost savings andquality assurance withoutcompromise.
─ What prompted you toparticipate in the CEO Business

Q

What beneﬁts do you feelthe CEO Business Meetings oﬀer?

Meetings, and what are thebeneﬁts?

Racer Technology is spearheading theSingapore MedTech Consortium(SMC) to stay competitive in today's
Medical Manufacturing market. SMC
is a group of Singapore-based venture
capitalists, manufacturers, anddistributors that oﬀer products in3I hope that we will be able to start even morevaluable collaborations through SME SUPPORTJAPAN's CEO Business Meetings, given that
Singapore and Japan are considered to have
similar business environments.

SuccessSto ries

2

SETH Intertrade Company Limited(Web-Based CEO Business Meeting Event in New Value Creation
Exhibition 2021)

Company Overview

SETH Intertrade Company Limited
Established : 2003
Capital: $500,000● Employees : 23
●U R L: https://www.sethintertrade.com/● Business contentand main products :[Health-related product manufacturing, import and sales]
Main products: Lifestyle products that are friendly to the environment and health,Innovated products for Hotel and Hospital usage, etc.
●●

─ Please tell us about yourcompany.

SETH Intertrade Co., Ltd. wasfounded 18 years ago and is aﬃliatedwith the Bara Windsor group. SETH
was established to provide productsin the hospitality market and values
being environmentally friendly;
providing high-quality products at
reasonable prices; providing
innovative, creative products; andconducting sustainable business withstakeholders. We work extensively
with many hotel chains around theworld.
─ How do you feel about the CEO
Business Meetings?

We are extremely interested inQ

Managing DirectorMr. Sorakit Manbuphachat

What beneﬁts do you feelthe CEO Business Meetings oﬀer?

Not just CEO Business Meetings but online business meetings in general
are the best way to truly understand both parties' businesses,networking, and vision. I currently serve as Deputy Secretary General of
the Federation of Thai Industries, Vice Chairman of the Small and Medium
Industrial Institute (SMI), and Secretary General of the Institute ofAgricultural Industry (IAI). In the past, I also served as Director of theOﬃce for SMEs Promotion (OSMEP). Within all of that, I felt that while
Japanese product quality has a good reputation in Thailand, many ASEANcountries̶including Thailand̶are seeing an inﬂux of poor-quality,
inferior foreign products. There is a sense of security that comes withholding business meetings hosted by government organizations such as
SME SUPPORT JAPAN to ensure that such poor-quality products do not
dominate the market. Furthermore, I believe that as travel is presently
diﬃcult, online business meetings are the optimal way to understand bothparties' businesses, networking, and vision.

business meetings with Japanesecompanies because they are honest,
direct, and of high quality. We hope toMoving forward, we hope to continue

The biggest beneﬁt of participating incontribute to Japanese companies asmarketing not just in Thailand but

these business meetings is receiving

a business partner in the Thai market

also in all ASEAN countries.

support from SME SUPPORT JAPANbecause Japanese products boast

Many companies from both Japan andAdvisors. These Advisors are present

signiﬁcant technological innovations

Thailand will participate in our nextin every meeting to clarify mattersand developments. We are currently

business meeting, and we lookand facilitate the meetings. SME

having meetings and exchanging

forward to the resulting long-term,

SUPPORT JAPAN can also arrange for

information on exports and imports

sustainable business. The era of

an interpreter, but because thewith several Japanese companies that

simple, trade-only relationships isnegotiating companies' company andwe had meetings with this ﬁscal year,over. Long-term success can beproduct overviews were understood inboth online and with the chatachieved through both parties acting

advance, our meetings proceededfunction.

with trust, respect, and sincerity.

smoothly.

4What is J-GoodTech ?
J-GoodTech is an online business matching platform that links

trusted companies across the world to small and medium enterprises
in Japan that own excellent products, technologies and services.

J-GoodTech contains information on 29,300 companies from Japanand abroad, operating in wide-ranging business sectors such as

manufacturing, logistics and service industry. Companies joining us
from abroad are promoted by overseas support organizations andadditions are made to the database on a daily basis.

J-GoodTech will assist you to make gains eﬃciently in productdevelopment, business collaboration, ﬁnding business partners foroverseas development and discussions seeking new opportunity.

Moreover, expert advisors from SME SUPPORT JAPAN will provide
support for your business match-making.

Summary ofBusiness Sectors on JGTOther 6%Companies seeking technical andIndonesia
18%

Services
17%
Manufacturing
67%

business partnerships for a

dynamic business expansion

J-GoodTech Services

Malaysia 2%
Myanmar 3%

Wholesale
10%

J-GoodTech Target Companies:

Summary of Countries /Economies on JGTTaiwan22%

Other 3%

Vietnam
27%
Thailand25%* All of the services are free of charge

Search partners

Present your own products,

Business communicationmore online

registered companies

among J-GoodTech

technologies, services andglobally and from Japan

Find business partners by searching

Pitch your products, technologies andon JGT

including Japanproducts, technologies and services

services to companies worldwide

Use the Business Communication

function to gain insights on partnerships
and joint-projects

How to search for a company on JGTVisit J-GoodTech
platform.
URL:https://jgoodtech.smrj.go.jp/pub/en/

Enter keywords inthe search box andclick the "CompanySearch" button

Use search
options to reﬁneyour search

Click on acompany name toview their JGT
corporate proﬁle3-5-1, Toranomon, Minato-ku, Tokyo 105-8453, Japan
E-mail : jgoodtech̲cs2@smrj.go.jp

https://jgoodtech.smrj.go.jp/pub/en/
2022.03