*The Society for Quirky Quantitative Research (SQUIRQ)
Review
2024 Vol. 18, No. 6, 513-529

Copyleft The Society for Quirky Quantitative Research(SQUIRQ), no rights reserved. Contents may be sharedwith whoever you feel like. They can be copied, emailed,posted to a list-serv, printed out and tacked on a colleague's
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LULU-LEMONADE: A STATISTICAL STUDY OF THE
STEVIE-NIZED MARKET
Connor Hamilton, Alice Tanner, Gideon P Trudeau
Center for ResearchThis study investigates the curious connection between the popularity of the first name "Stevie" andthe stock price of Lululemon Athletica Inc. (LULU). Harnessing the data from the US Social Security
Administration and LSEG Analytics (Refinitiv), we endeavored to shed light on this unconventionalcorrelation. Focusing on the period from 2008 to 2022, our research team observed a remarkably
high correlation coefficient of 0.9802432 and a p-value much less than 0.01. Our findings suggest astrong, albeit unexpected, relationship between the prevalence of the name "Stevie" and theperformance of LULU in the stock market. This discovery blurs the lines between market behavior
and mirthful nomenclature, prompting further investigation into the whimsical dynamics at play.

IntroductionThe
correlation
betweenpersonal
nomenclatureandfinancialmarketperformance has long been a subject of
intrigue and speculation. While traditional
economic theories have predominantly
focused on factors such as GDP growth,interest rates, and corporate earnings,
our study delves into a less conventional
yet
perplexing
association—therelationship between the popularity of thefirst name "Stevie" and the stock price of
Lululemon Athletica Inc. (LULU). This
whimsical investigation seeks to unravel
the enigmatic connection between theprevalence of a specific moniker and thegyrations of LULU's stock price.
It is worth noting that while our research
was initially met with skepticism andbemusement, the statistical analysis
presented in this paper demonstrates a
strikingly robust correlation between thefrequency of the name "Stevie" and
LULU's stock price movements. The
implications of our findings stretch far
beyond mere philosophical musings andcall attention to the potential influence ofseemingly arbitrary factors on financial
markets. Who would have thought thatthe trajectory of a stock could beinfluenced by the popularity of a firstname? Certainly not the conventional
market analysts, but here we are, probing
into the uncharted territory of market
behavior and mirthful nomenclature.
Our investigation looks to challenge thetraditional paradigms of market analysis
and remind us that underneath theseemingly austere exterior of financial
markets, there may lie a quirky interplayof sociocultural phenomena. As weembark on this analytical journey, wecannot help but marvel at the whimsicaldynamics at play and ponder theimplications of what we have coined the"Stevie-nized Market" phenomenon.
With a blend of earnest inquiry and alighthearted spirit, we aim to unravel thecurious
connection
betweenthepopularity of the name "Stevie" and
LULU's stock price, and perhaps, offer arefreshing perspective on the interplay

This paper is AI-generated, but the correlation and p-value are real.

More info: tylervigen.com/spurious-researchbetweenmarketforces
andtheserendipitous quirks of human identity.
So, buckle up and get ready for a comical
yet cogent inquiry into the curious
correlation that is LULU-lemonade: A
Statistical Study of the Stevie-nizedMarket.

LITERATURE REVIEWThe curious correlation between thepopularity of the first name "Stevie" andthe stock price of Lululemon Athletica
Inc. (LULU) has piqued the interest ofresearchers and market enthusiasts alike.
While traditional studies typically focus
onmoreconventional
economicindicators, such as interest rates andcorporate earnings, the link between
personal nomenclature and financial
market performance presents a uniquely
comical yet thought-provoking avenue ofinvestigation.
Smith and Doe (2010) investigate theinfluence of personal names on consumer
behavior,
sheddinglighton
thepsychological effects of familiarity andlikability associated with specific names.
Their study provides compelling insights
into the potential impact of personalnames on consumer preferences, notablyleaving us to wonder if the allure of"Stevie" extends beyond the individual to
the realm of market dynamics.
In "The Economics of Nomenclature" byJones (2015), the author delves into thepotential societal implications of personalnames on economic decision-making.
With a blend of anecdotal evidence andquantitative
analysis,
Jones'work
challenges conventional wisdom andencourages readers to contemplate thewhimsical yet impactful nature ofnomenclature in economic phenomena. As
we examine the correlation between the
popularity of the name "Stevie" and
LULU's stock performance, Jones' insights
prompt us to consider the possibility of abroader sociocultural influence on market
behavior.

Turningto
non-fiction
literature,"Freakonomics" by Levitt and Dubner(2005) offers a captivating exploration of
unconventional economic theories andtheirimplications
forreal-world
phenomena. While "Freakonomics" does
not specifically address the correlation
between personal names and stock pricemovements, the spirit of unconventional
inquiry that permeates the book serves asa fitting backdrop for our investigation
into the enigmatic link between "Stevie"and LULU.
In a similar vein, the works of fiction offer
an interesting lens through which tocontemplate the interplay of societal
quirks and market dynamics. Consider"The Name of the Wind" by Patrick
Rothfuss and "The Catcher in the Rye" byJ.D. Salinger—both works underscore thesignificance of personal identity and its
potential impact on individual journeys,albeit in markedly different contexts.
While these literary masterpieces may notdirectly inform our statistical analysis,
their exploration of the nuanced nature ofidentity prompts us to ponder thepotential
influenceofpersonal
nomenclature on market phenomena in alighthearted manner.
Furthermore, a recent discourse on social
media platforms has captured theattention of our research team. A Twitter
post by @MarketMaven247 humorously
suggests that the rise and fall of LULU'sstock price can be attributed to the whimsof individuals named "Stevie" making
inordinate
purchases
ofLululemon
apparel. While the post is undoubtedly
tongue-in-cheek,
theunderlying
lighthearted
speculation
raisesinteresting questions about the interplay
between personal nomenclature andbrand affinity, adding a touch of levity to
our investigation.
In this unconventional and comical
pursuit of knowledge, our exploration into
the correlation between the popularity of
the name "Stevie" and LULU's stock priceseeks to reconcile statistical rigor with anappreciation for the unexpected andThis paper is AI-generated, but the correlation and p-value are real.

More info: tylervigen.com/spurious-researchwhimsical. As we navigate through theintersecting realms of market behavior
and mirthful nomenclature, we invite ourreaders to join us on this analyticaljourney and embrace the delightful
peculiarity that is the LULU-lemonade: A
Statistical Study of the Stevie-nizedMarket.

correlation
coefficient,timeseries
analysis, and trend tracking. Now, we
understand that to some, these statisticalmachinations might seem as enthrallingas watching grass grow, but rest assured,
beneath the seemingly mundane surface
lay insights into the whimsical marriage
of nomenclature and market momentum.

And there you have it, a delightful blendof academic rigor and lighthearted
inquiry into the curious correlation
between "Stevie" and LULU's stock pricemovements. We've taken a comedic
detour in the land of scholarly literature,but hey, it's all in the name of academic
amusement!

Correlation Coefficient and P-Value:

METHODOLOGYTo unearth the hidden connection
between the burgeoning popularity of thename "Stevie" and the fluctuating stock
price of Lululemon Athletica Inc. (LULU),
our research team embarked on a journeythat was part statistical analysis, partsleuthing for serendipitous correlations.
Data Collection:
Our data collection process began with athorough scouring of the US Social
Security Administration database toextract the frequency of the first name"Stevie" from 2008 to 2022. This wascomplemented by the procurement of
LULU's stock price data from theesteemed LSEG Analytics (Refinitiv),
covering the same time period. The
utilization of these sources allowed us tocapture the zeitgeist of nomenclature
alongside the undulating tides of thestock market, creating a concoction ofdata that would make both a genealogist
and a financial analyst raise an eyebrow.
Statistical Analysis:With data in hand, we dove headfirst into
thestatisticalwhirlpool,
employing
rigorous methodologies to unravel theenigmatic correlation veiled within theannals of numbers. The statisticaltechniques utilized included Pearson

An essential ingredient in our analyticalpotion was the calculation of the Pearson
correlation coefficient, which chirped out
a rhapsodic value of 0.9802432. Thisvalue not only raised an eyebrow but also
prompted a chirpy "What's up?" from thestatisticians in the room. Additionally, thep-value, which danced jubilantly at a levelmuch less than 0.01, furthered ourintrigue and fueled our determination tounravel the mysteries of this Stevie-LULU
tango.
Thematic Analysis:
In an endeavor to infuse depth into ourinvestigation, we conducted a thematicanalysis,
juxtaposing
thehistoricaltrajectories of the name "Stevie" with theundulations of LULU's stock price. Thisqualitative approach allowed us tounravel the subtle dance between societal
nomenclature
andcapital
marketdynamics, painting a vivid portrait of theinterplay between human identity andfinancial fervor.
Theamalgamationofthese
methodological contraptions granted us
an unparalleled vantage point from which
to decipher the unlikely yet compellingcorrelation between the first name"Stevie" and the fortunes of LULU in thestock market. As we unravel this peculiar
connection, let us not forget to don our
thinking caps laced with a dash ofwhimsy, for the pursuit of knowledge
should always include a sprinkle of mirth.

RESULTSThe results of our analysis revealed aremarkably high correlation between theThis paper is AI-generated, but the correlation and p-value are real.

More info: tylervigen.com/spurious-researchpopularity of the first name "Stevie" andthe stock price of Lululemon Athletica
Inc. (LULU) for the period from 2008 to2022. The correlation coefficient of
0.9802432 indicates a strong positive
relationship between the prevalence ofthe name "Stevie" and the performance of
LULU in the stock market. Furthermore,
the coefficient of determination (rsquared) was calculated to be 0.9608767,
signifying that approximately 96.1% of
the variability in LULU's stock price canbe explained by changes in theprevalence of the name "Stevie." The pvalue obtained was much less than 0.01,
providing strong evidence against the null
hypothesis and indicating that theobserved
correlation
isstatisticallysignificant.
These findings suggest a compellingassociation between the frequency of thename "Stevie" and the movements ofLULU's stock price. The implications ofsuch a correlation challenge traditional
notions of market analysis and raise
thought-provoking questions about theinfluence of sociocultural phenomena on
financial markets. It appears that beneaththe veneer of rational market behavior,
there exists a perplexing interplay
between human identity and market
dynamics, blurring the lines between
what is traditionally deemed as serious
market analysis and the whimsicalnuances of nomenclature.
Figure 1 illustrates the scatterplot
depicting the strong correlation between
the frequency of the name "Stevie" andLULU'sstock
price.
This
visualrepresentation vividly encapsulates therobust relationship observed in ourstatistical analysis.

Figure 1. Scatterplot of the variables by year

In conclusion, the results of our study
emphasize the unexpected yet substantialconnection between the popularity of thefirst name "Stevie" and the performanceof LULU in the stock market. This
unorthodox correlation, though initiallymet with skepticism, highlights theintricateandunconventional
undercurrents that may sway financial
markets. Our findings prompt further
inquiry into the peculiar dynamics of the"Stevie-nizedMarket"phenomenon,inviting
scholarly
exploration
andlighthearted
contemplationofthedelightful idiosyncrasies that underpin
the world of finance.

DISCUSSION
The results of our study corroborate theprior research that hinted at the influenceof personal nomenclature on market
dynamics. While the connection between
the prevalence of the name "Stevie" andLululemon Athletica Inc.'s (LULU) stock
performance may initially elicit a chuckle,
our findings underscore the robustness of
this correlation. Smith and Doe's (2010)
insights into the psychological impact offamiliar and likable names take on a newlight as we observe the substantial
association between the popularity of"Stevie" and LULU's stock price. It
appears that the allure of the name"Stevie"extends
beyondindividual
consumer behavior to influence themarket as a whole, a notion that may

This paper is AI-generated, but the correlation and p-value are real.

More info: tylervigen.com/spurious-research

tickle the fancy of even the most serious
market analysts.
Moreover, Jones' (2015) exploration of thepotential sociocultural implications of
personal names on economic decisionmaking prompts us to consider thebroader societal undercurrents shaping
market phenomena. As our statisticalanalysis unveils the striking correlation
between "Stevie" and LULU, it becomes
evident that the whimsical dynamics ofnomenclature may wield unexpected
influence on financial markets, leaving us
in a curious conundrum of serious market
analysisintersecting
withmirthfulnomenclature.
Figure 1 vividly portrays the robust
relationship between the frequency of thename "Stevie" and LULU's stock price,
serving as a visual testament to theunexpectedly substantial connection thatcharacterizes the "Stevie-nized Market"
phenomenon. This empirical evidence not
only supports our findings but also invites
a lighthearted contemplation of thedelightful idiosyncrasies that underpin
the world of finance. After all, who would
have thought that the name "Stevie" could
hold such sway over the fluctuating tidesof the stock market?
The statistically significant correlation
coefficient and the remarkably highcoefficient of determination reaffirm theprofoundassociation
betweentheprevalenceof"Stevie"
andtheperformance of LULU in the stock market.
While this connection may raise eyebrowsand elicit a wry grin, the empiricalevidence leaves little room for skepticism.
It appears that the whims of personal
nomenclature intricately entwine with theserious matter of financial market
dynamics, creating a tapestry of market
behavior that is as amusing as it isperplexing.
In conclusion, our analysis has paved theway for further scholarly inquiry into thecaptivating enigma of the "Stevie-nizedMarket." As we confront the unexpectedpeculiarities of this correlation, weanticipate that our study will spark an
intellectual curiosity that blends academic
rigor with a whimsical embrace of thedelightful idiosyncrasies that underpin
the realm of finance. After all, sometimes,
the most remarkable insights spring fromthe unlikeliest of sources.

CONCLUSION
In conclusion, our study has unraveled
the unexpectedly robust relationshipbetween the prevalence of the name"Stevie" and the stock price of Lululemon
Athletica Inc. (LULU). The remarkablecorrelation coefficient of 0.9802432 andthe highly significant p-value have left us
both astounded and slightly tickled. Ourfindings not only challenge traditional
economic theories but also evoke a senseof whimsy, reminding us that even in therealm of finance, there may be room forthe unpredictable and the mirthful. We
have certainly shaken up the traditional
market analysis with our exploration ofthe "Stevie-nized Market" phenomenon,
proving that there might just be a “StevieWonder” influencing LULU’s stock prices.
This investigation has not only broadened
our understanding of market behavior but
also injected a dose of lighthearted
amusement into the serious world offinancial analysis. The implications of thiscorrelation are far-reaching, potentiallypaving the way for a new wave ofresearch delving into the playful interplay
between sociocultural phenomena andmarket dynamics. Who would havethought that a simple name could holdsuch sway over stock prices? It's almost
as if our financial system is performing awhimsical tap dance to the beat of a
"Stevie" wonder.
As we wrap up this study, we are left withthe realization that the "Stevie-nizedMarket" may just be the tip of the iceberg
when it comes to the unconventional
influences on stock performance. Nodoubt, this study has opened the door to aworld of possibilities in market analysis,
reminding us not to take ourselves tooThis paper is AI-generated, but the correlation and p-value are real.

More info: tylervigen.com/spurious-researchseriously and to embrace the delightful
quirks that make the financial world an
enchanting riddle to solve.
In light of these revelatory findings, weassert that no further research is neededin this area, as we have surely "Stevie"dinto something extraordinary.

This paper is AI-generated, but the correlation and p-value are real.

More info: tylervigen.com/spurious-research