True Ownership on the Blockchain

WHITE LLAMA PAPER
Version: 1.0 - October 29, 2019

Abstract: ​Upland is creating a virtual property trading game based on real-world addresses. It
allows people to buy, collect, sell and trade the land in their city or elsewhere. True ownership issecured on the blockchain and rewards players with Upland’s in-game currency UPX. In later
versions of the game, people will be able to build upon their land and develop virtual locations.

Copyright: Uplandme, Inc.

C​ONTENTS
Executive Summary

3

Problem

4

The Blockchain Opportunity

4

Upland’s Solution

4

Token use

6

Opportunity for Mass Market Audiences to Get Involved with Blockchain

6

The Game

7

Game Loops

7

Acquiring Properties

8

Earning UPX and Completing Collections

8

User Identity and Accounts

9

Upland Economy

11

Price Determination

11

Centralization vs. Decentralization

11

Token Pools

12

Monetary Policy

15

Decentralized Transactions

16

Business Model: Play To Own

16

Technology Overview

18

The Blockchain Layer

18

Token Implementation

18

UPX

18

Virtual Property NFT

18

Smart Contract

19

Uplander User Accounts

20

Summary and Outlook

21

Organization and Team23

Contact

24Disclaimer

24

Upland. White Llama Paper — 2

E​XECUTIVE​ S​UMMARY
Upland’s mission is to bring the benefits of blockchain technology to mass audiences throughgamified experiences.1 Described by the media as “Monopoly on the blockchain”2, Upland allows
players to buy, trade, collect and sell virtual properties. True ownership of all digital assets is thecore value proposition of the game and is made possible by the use of blockchain technology.
Upland is based on the EOS.IO blockchain software and runs on the EOS mainnet.
Upland’s virtual property trading game is based on real-world addresses. Starting in June 2019with a selection of properties in San Francisco, a limited number of people were given access as
beta testers. Upland’s initial version has demonstrated people’s excitement and willingness toinvest their time in the game in anticipation of the upcoming major game release, which will
include the core game loops and features. A significant number of beta players have purchased
virtual properties using ​fiat money​, showing the viability of the model; a proof that people willpurchase virtual goods using fiat money, and the players’ enjoyment of the idea and the vision ofUpland.

Upland is setting up an open market economy based on true ownership. The objective is to createa sound economy that blurs the boundaries with the real world, providing a decentralized market
where stakeholders interact directly with each other. In the initial phase, Upland distributes landownership to players through gamified experiences. Players purchasing virtual property become
Upland citizens: “Uplanders”. In the near future, Uplanders will be able to add structures/buildings
on urban land, develop rural and uninhabited areas in the game. Upland plans to open its platform
to third party developers so they can provide additional experiences that become part of theUpland universe.
This paper mainly focuses on the initial phase of gamified land distribution but also offers foresight
to some future developments. It has been published before all of the following features have been
implemented and is subject to change.
12Upland refers to the Upland game and the company, Uplandme, Inc.
Coindesk: ​https://www.coindesk.com/monopoly-style-blockchain-property-trading-game-raises-2-million

Upland. White Llama Paper — 3

P​ROBLEM
Traditional games usually provide simulated economies controlled by the game creators. In thevast majority of cases, these simulated economies do not offer a marketplace to trade or liquidate
their assets.
“If you can’t sell, you don’t own it”: Most traditional games do not allow true ownership to players,
nor do they allow players to monetize game creations or to resell digital assets. Players are not incontrol – the game creators are. This leads to frustration by players who spend a lot of time in agame and think of their creations, enhancements, and assets as their own. But in traditional games
ownership is defined by centralized database entries which is under the full control of the gamecreators. These can be changed any time. Assets can be taken away or, in some cases, cease toexist when a game company goes out of business.
Lastly, traditional games don’t allow people to prove and verify the provenance of specific virtual
items, which can lead to fraud, reducing further incentives for players to spend and create in agame.

T​HE​ B​LOCKCHAIN​ O​PPORTUNITY
Game economies can capitalize on the core benefits of blockchain technology: true ownership, atransparent ledger of records and trustless transfer of value.
Blockchain allows the creation of fungible tokens that serve as a bearer instrument thatcomplements or, in an increasing number of cases, act as a replacement for fiat money. The
success and growing excitement for Bitcoin and alternative cryptocurrencies are validating that
there is a demand for non-fiat money which can fulfill the basic economic functions of money, i.e.,functioning as a medium of exchange, a unit of account and a store of value. Fungible tokens are an
obvious fit for implementing in-game currencies in an open market economy scenario.
In addition to fungible tokens, blockchain provides the ability to create Non-Fungible Tokens (NFT)
which represent provable, unique collectibles. NFTs are being utilized for digital arts, digitalproperty, and other applications where each tradable NFT has its own unique attributes and value.
NFTs can be allocated to unique accounts. People can feel confident that they truly own an original
asset and can verify their ownership on a public blockchain.

U​PLAND​’​S​ S​OLUTION
Upland is developing a virtual collectibles game that represent real estate properties; initially in San
Francisco and later in other cities and regions worldwide. Properties can be bought, traded or sold.
When sold or traded, the property changes ownership which will be recorded on the blockchain.
Property ownership in Upland is independent of property ownership in real-life.

Upland. White Llama Paper — 4

Upland created an in-game currency called UPX, which can be purchased for fiat currency in theUpland store. Properties can be bought for UPX and generate UPX earnings for their owners.

The game objective is to accumulate wealth in the form of properties and currency, as well as toensure a constant flow of UPX earnings. Leaderboards will support the players to compare
themselves with their peers. Upland properties are scarce resources: each property is unique andcan only be held by one player at any given time.3
In the initial phase, property ownership allows players to complete collections and trade single
properties in the marketplace. In the future, owners will also be able to develop their land in many
creative ways.
Upland is a game that appeals to a variety of players, driven by different motivations:
●
●
●
●
●
●

3

Owning the same property in both real-life and Upland, or being able to own virtual luxury
properties that would be impossible to acquire in real-life
Trading, negotiating and dealing​ with properties
Satisfaction​ in completing collections
Fun-to-play​ location-based experiences
Appreciation of collectibles within the game, similar to real-life collectibles andlimited-edition art
Participation in a parallel economy where decentralized transactions between stakeholders
enable a complete new type of value creation and exchange

Exceptions are landmarks and other selected plots of land which can have multiple holders.

Upland. White Llama Paper — 5

T​OKEN​ ​USE
Upland will provide two types of tokens:
1.

In-game currency “UPX”: A fungible token on the EOS mainnet. UPX can be bought in theUpland store with fiat currency via 3rd party providers. Purchasing of UPX withcryptocurrencies is planned for the near future.

2. Virtual properties: ​A Non-Fungible Token (NFT) on the EOS mainnet which maps to realworld addresses, including precise parcel boundaries. Upland has divided the world into
3m x 3m squares to define the parcel surface of a property. Those squares are also called“Up-Squares” or UP​2​. Each property consists of multiple UP​2​. Property NFTs in Upland arescarce because the world's surface geography is finite. Initially, properties can be traded on
the Upland marketplace for UPX or other properties. Marketplace transactions in fiat areplanned for the near future with cryptocurrencies to follow thereafter. Fiat proceeds forproperty sales will be maintained for an Uplander by a 3rd party provider that meetsregulatory requirements for handling fiat funds in the U.S, and worldwide, and can bewithdrawn by the Uplander at any point in time, or be used to acquire back other digitalproperties and assets in Upland.

O​PPORTUNITY​ ​FOR​ M​ASS​ M​ARKET​ A​UDIENCES​ ​TO​ G​ET​ I​NVOLVED​ ​WITH
B​LOCKCHAIN
Upland is built with players in mind who are not early adopters of cryptocurrencies andblockchain. There is no complicated management of private keys and wallets. Upland handles all
the necessary steps in the background and is never exposed to the private keys for the blockchainaccounts, which are handled by a wallet that is integrated into Upland’s smart client. To getstarted, players only need to provide their email address and create a secure password and a username. For payments, common methods such as Paypal, credit cards and in-app payment can beused.

Upland. White Llama Paper — 6

T​HE​ G​AME
Initial development of Upland started in September 2018. Since then, various concepts have beentested with early adopters and discussed with industry experts. In June 2019, Upland was released
in a closed beta with very limited features to a small group of players who were able to purchaseproperties in San Francisco. Since then the company has been implementing frequent updates to
the game and plans to launch its open beta in late 2019 / early 2020.

G​AME​ L​OOPS
The following diagram illustrates the initial game loops of Upland4:

Upland will at no point publish any particular gameplay strategy. The game creators will intervene
only in cases where the stability of the overall or a local economy is at risk, software bugs orloopholes that lead to the exploitation of other players, unfair advantages, etc.

4Upland will add over time additional payment methods (local methods, crypto).

Upland. White Llama Paper — 7

A​CQUIRING​ P​ROPERTIESWith the release of open beta, players will have various ways to acquire properties:
●

●
●

●

●

Block Explorer: Each player has a game piece called a “block explorer” that roams
randomly through the streets of a city and helps to discover new places. Players will beable to buy properties the block explorer has visited and unlocked last. They cancollaborate with other players to send their block explorer to different places through theother players’ properties.
Player’s location: Players can use their mobile phone to magnetize their block explorer totheir physical location and purchase available properties around them.
Marketplace ​is ​where players can offer their properties for sale or make offers to otherplayers who own a desired property. All offers in UPX for properties require that theoffered amount is put into an escrow. Upland’s in-game messaging system will allow theplayers to accept or reject incoming offers. Properties for sale on the marketplace willappear on the map alongside with the initial offers made by Upland.
Mystery Packs include multiple properties and can be purchased in the Upland store. The
total property value of a pack is transparent. Players can assume that they will not need allproperties of a pack for completing collections. They can either keep these properties orsell them to other players in the marketplace.
Paper Deeds ​include QR codes representing a property. Players can obtain paper deeds via
marketing campaigns or from other players and add the respective property to theiraccount.

E​ARNING​ UPX ​AND​ C​OMPLETING​ C​OLLECTIONS
As long as players hold their property they earn recurrently UPX. These recurrent earnings can beboosted by completing a predefined collection of properties in the same area or with similar
characteristics. Each collection will require a fixed number of properties to complete to receive the
UPX earnings boost as well as a one-time UPX reward.
For example, players need to collect three properties in San Francisco to complete the “SanFranciscan Collection”, or three properties in the same street to finish the “King of the Street
Collection”.

Upland. White Llama Paper — 8

Collections have different levels of difficulty. The harder they are to complete, the more UPX canbe earned.
Some properties will fall into more than one collection, and players can switch properties freely
between different collections. A property cannot be used in two different collections
simultaneously and the one-time completion bonus can only be claimed once.

U​SER​ I​DENTITY​ ​AND​ A​CCOUNTSWith the release of the open beta, Upland will offer a free-to-play opportunity to start playing thegame without having to necessarily monetize from the get-go. It invested tremendous efforts inshaping up a holistic solution that hides complex technology behind managing blockchain
identities, and at the same time makes sure the business model for the game will be sustainable insupport of mass audiences. Following are the core components that comprise this solution,
starting with Upland’s integrated wallet.
Upland uses the mainnet of the EOS blockchain to register and store the game’s assets, startingwith property NFTs which mirror real-world addresses and geo-boundaries, and UPX, the fungible
token and Upland’s virtual currency.
A proprietary wallet is integrated into Upland’s smart game client, which not only securely handles
the account’s private keys, but also handles account creation and transaction signing. Upland will
never have access to any player’s private keys, and Upland can never sign transactions on behalfof the player.

Upland. White Llama Paper — 9

Because Upland’s EOS accounts are dedicated to holding Upland assets, Upland is also responsible
for staking all resources for operating these accounts. To manage these costs, Upland uses a player
tier system:

Visitors
Players start out in Upland as visitors. In this phase, their Upland account is associated with an EOS
account that is owned by Upland (i.e. Upland owns the private keys for that account. Upland
maintains a pool of these accounts to support visitor activity). If a visitor’s game activity lapses formore than seven days (a duration setting which may change as the game evolves), the assets thatwere accumulated under that account (UPX and properties) are recycled back in favor of thecommunity. For that purpose, Upland offers the user-facing metaphor of Visa Renewal, which
visitors can perform at any time for free to extend their free play tenure with Upland and to signal
their continued engagement and interest in the game.

UplandersOnce visitors accumulate a net worth (combination of UPX balance and value of owned
properties) of 10,000 UPX (a value setting which may change as the game evolves), they graduate
to become Uplanders. At that point, the Upland smart client generates new private keys that are
unreadable to the Upland backend and creates a dedicated EOS account to be associated with
their Upland account. All digital assets are then transferred from the free play EOS account to the
newly-created dedicated EOS account and the Uplander can enjoy true ownership of digital assets
forever. At the same time, Upland loses any access to owned digital assets. Finally, the EOS
account that was previously associated with the visitor account is recycled for reuse with the next
visitor to sign up to Upland.

Upland. White Llama Paper — 10

U​PLAND​ E​CONOMYFor Upland’s economy, it is paramount that UPX is perceived as a stable currency by its citizens,
the Uplanders. They should not worry about excessive inflation or deflation and shall trust thatprice fluctuations are driven by market forces, hence by property supply and demand. The open
question is how UPX shall be governed, especially in the early days, when the overall economy
has not yet reached a steady state.

P​RICE​ D​ETERMINATION
When Upland launches in a new city or region, initial prices will use the real-world prices asreferences. Locations that are more expensive in real-life will initially be more expensive inUpland.
In San Francisco, Upland has used a publicly available database to calculate the initial property
prices. It was decided that the cheapest property in the lowest cost per square feetneighbourhoods should be in the $2-8 range and from there a mathematical function was applied
to calculate property prices in other neighbourhoods.
Property prices on the marketplace are driven by supply and demand. It is expected that thepricing structure will over time deviate from its real-life counterpart because there will be otherinfluencing factors. For instance, collections will impact supply and demand for certain properties.
The pricing of unminted properties will be influenced by Upland’s market developments, hence
when they are offered for the first time, they will have the general Upland market effects priced in.

C​ENTRALIZATION​ ​VS​. D​ECENTRALIZATION
Upland continuously strives to optimize the monetary policy so the overall cost for its economy
will be minimized. In general, there will be a mix of centralized and decentralized decision making.
There are strong arguments to start out with a more centralized monetary policy – including gamedesign decisions - as long as the economy is in its infancy state, to cope with a variety of aspects:
In the beginning there are yet too many unknowns how players will behave, how local andregional markets influence overall UPX demand, what impact collections have to property prices,and many other (market) factors. Also, unforeseen activities of a small number of participants who
are trying to “trick the system” can have large impacts in the early days of the game and destabilize
the whole economy.
In the long term, once there is a critical mass of Uplanders, less opportunities to trick the systemand the economy is perceived to be stable enough, more decisions and responsibilities shall betransferred to the community via on-chain governance. The latter might be combined with thedelegation of some decisions to skilled representatives of an independent foundation.

Upland. White Llama Paper — 11

T​OKEN​ P​OOLS
Upland payment streams and inflation are designed in such a way that they●●●●

benefit and nurture general gameplay
create a sound economy with a trusted currency
Support daily operations
Further develop the platform

To simulate a more realistic economy, UPX tokens are pre-inflated where $1 equals 1,000 UPX.
Initially, 100 billion UPX have been minted and allocated to two pools, which are called the“Upland Pool” and the “Community Pool”:

Upland Pool (above): 50 billion UPX have been allocated for selling UPX for fiat (and later for
crypto) to players. The fiat proceeds are used to fund the operations of Uplandme, Inc. thecompany behind Upland. To ensure funding of the continuous development and growth of theplatform, the Upland pool receives a variable amount of UPX per active player (newly created by
the Upland minting system):Upland. White Llama Paper — 12

Community Pool (above): 50 billion UPX have been minted to run and sustain the economy. Thispool is characterized by multiple UPX inbound and outbound streams. The following list is not
exhaustive and subject to change over time:●●

Funds in:
○ Proceeds from the initial sale of a property○ Marketplace fees which occur when two players transact○ Other potential fees
○ Weekly fixed and variable amounts of UPX (newly created by the Upland minting
system)Funds out:
○ Recurrent / boosted earnings for owning properties○ One-time rewards for completing collections○ Marketing and other campaigns (e.g. location drops, promotions)

The following is a short illustration how funds flow in the economy from one player’s perspective:
1.

Player “Mogul” decides to purchase UPX in the store for fiat.
a. UPX are transferred from the Upland pool to Mogul’s account.
b. Upland collects the fiat (minus payment gateway fees).
2. Mogul buys a mystery pack with 10 properties in the store for UPX.
a. The properties are added to the player’s account.
b. The UPX for the pack are allocated to the community pool.

Upland. White Llama Paper — 13

3. Mogul keeps 3 properties for later purposes.
a. The community pool allocates recurrent earnings to the player’s account.
b. Mogul manually collects recurrent earnings in the app.
4. Mogul uses 4 properties to complete two collections.
a. The community pool adds two one-time rewards to the player’s account.
b. For each property in the collection, the recurrent reward gets boosted.
c. Mogul manually collects the one-time and recurrent earnings in the app as part of
the gameplay.
5. Mogul offers 3 properties for UPX on the marketplace.
a. All 3 properties find buyers who are accepting Mogul’s offers
b. Each buyer pays the ask and the proceeds are added to Mogul’s account.
c. Mogul and the buyers have to pay each a fee of 5% of the respective purchaseprice. These fees will be added to the community pool.

Upland. White Llama Paper — 14

M​ONETARY​ P​OLICYOver time, Upland will choose from a variety of monetary policy instruments, always with theobjective of ensuring a stable economy and trusted currency. Example of initial instruments tomanage money supply, demand and velocity in no particular order are:
●
●
●
●
●
●
●

Adjustments of marketplace and other possible fees
Marketing and other campaigns
Change of one-time reward boosts, and recurrent earning level
Quantity of initial property releases by Upland
Initial pricing structure of properties
Opening of new regions
Exchange rate

The initial parameters are the following5:

5

Dynamic Parameter

Initial Value

Description

Yearly Earnings on Property
(YEP)

17.3%

An interest paid out from the community
pool to owners which can be collectedin parts every 3 hours

Boosted Earnings forcompleted collections range

1.1X - 3X YEP

A boost for the interest applied forproperties that are maintained as part ofcompleted collections

Transaction Community Fees
- seller

5%

Commission paid by seller to be putback into Community Pool

Transaction Community Fees
- buyer

5%Commission paid by buyer to be putback into Community Pool

UPX to $1 Exchange Rate

1,000

Exchange rate between UPX and USD

UPX Minted Monthly to
Community Pool per ADAU

160

Amount of UPX minted monthly into
Community Pool

UPX Minted Monthly toUpland Pool per ADAU

160

Amount of UPX minted monthly into
Upland pool

New user UPX signup bonus

3,000

UPX signup bonus for new users(recoverable for Upland in case visitor
lapses before graduating to Uplander)

Net-worth (UPX) Required to

10,000

Net worth (combination of UPX balanceSome of the parameters will be implemented over time.

Upland. White Llama Paper — 15

become Uplander

and value of owned digital property)
required to graduate from Visitor toUplanderOne-Time Collection Reward
Range (UPX)

1,000 - 100,0000

Range of one time reward forcompleting a collection (varies bycollection difficulty level)

Explorer Teleportation Fee
(UPX)

40

Amount of UPX required for Uplander tomove their block explorer to a property
owned by another Uplander (can be
configured by owner)

Upland has not fixed a total UPX token supply at its early stage and will carefully observe
developments of the economy growth and stability before considering a potential cap.

D​ECENTRALIZED​ T​RANSACTIONSOver time, Upland will provide capabilities for its citizens to interact directly with each otherwithout the involvement of Upland. The following examples illustrate what kind of transactions
between Uplanders could be possible:●●●

Travel/Transportation: “Mogul” offers “Traveler” to teleport Traveler’s block explorer via
Mogul’s properties from one region to another for a fee
Banking/Finance: “Banker” qualifies as a financial institution in Upland, opens a bank on her
property and offers services such as loaning UPX to other Uplanders
Artists: “Designer” creates custom, limited edition block explorers (as NFT’s) such as uniquelooking fantasy cars and sells these to other Uplanders on his “car dealership” property6

The more decentralized transactions occur, the less the economy needs to rely on centralized
subsidies. Therefore, Upland expects that payouts via the pools will decrease in the future.

B​USINESS​ M​ODEL​: P​LAY​ T​O​ O​WN
Utilizing blockchain technology to create real-world economies for games opens up a completely
new way of how the ownership of assets can be treated and assigned. It provides a new kind ofvalue proposition which better aligns players and operator incentives.
Traditional games and their business models such as “Freemium”, “Free-to-Play” or “Pay-to-Play”
fall short by ​not offering true ownership to players. Creating a real world economy in games waspreviously seen as disadvantageous to operators because they are competing against theircustomers/players when the latter are allowed to resell. When players buy an asset in the
6

In the future players may bring digital assets (NFTs) from other games to Upland and use/sell it there

Upland. White Llama Paper — 16

traditional free-to-play model, they are only getting entertainment value out of it and consider
their investment as a sunk cost.
Traditional games are based on centralized database entries. These can be changed at any time bya game operator with the consequence that assets can be taken away from a player. Also, when agame operator goes out of business, all of the assets go down with him.
The use of blockchain technology allows Upland to introduce a new business model category
called:“Play to Own”
Just like in the business model “Free-to-Play”, players in Upland can start playing for free (see also
the chapter ​User Identity and Accounts​). However, in play-to-own models, any digital item
acquired by the player always carries a tangible value as it can be liquidated in a marketplace or ina peer to peer transaction. Ownership gives people a sense of security and status and they can feela sense of ownership pride. When people take ownership of something, they are inspired to carefor it in numerous ways, including creative embellishments as well as ongoing maintenance. Just as
in the real world, a house owner will always invest more time, money, and effort to keep his housein good condition while a tenant normally doesn’t do so to the same extent.
Upland’s core assumption is that the perceived value of truly owned digital assets is substantiallyhigher compared to the one in traditional business models. Play-to-own has the potential to be
applied in any game, increasing customer lifetime value, engagement, and retention. It opens up
new revenue opportunities which have not been possible before.
Upland’s hypothesis is that play-to-own creates a superior value proposition for both the players
and operators. In the long run, players will choose to play these types of games over traditional
ones and spend more money because of ownership security.

Upland. White Llama Paper — 17

T​ECHNOLOGY​ O​VERVIEW
Upland makes use of a hybrid backend that combines a standard gaming stack for managing core
gaming functions such as game logic, visualization, and content management, and a blockchain
layer that serves to enable Upland’s core concepts of true ownership of all digital assets and an
open economy.

T​HE​ B​LOCKCHAIN​ L​AYER
Upland utilizes the EOS mainnet for implementing its blockchain layer. EOSIO technology offers
several advantages that appealed to Upland’s requirements when compared to other potential
public blockchains. Among those advantages are:
●
●

●
●

The ability to stake resources in favor of Uplanders, ridding players of the requirement to
pay for transaction fees.
EOSIO’s elaborate permissions scheme, enabling the technological innovation in making
Upland accessible to players who are not tech-savvy, while still maintaining the benefits ofTrue Ownership and open economy.
Superior transaction processing speed that is required to support a
mass-consumer-adopted game.
A strong and active developer community, backed by a committed founding entity,
Block.one​.

T​OKEN​ I​MPLEMENTATION
All digital assets in Upland are maintained on the EOS mainnet as follows:

UPX
Upland’s virtual currency UPX is derived from the EOS token smart contract. For regulatory
reasons that require ensuring that UPX is strictly a utility token meant for use inside the Uplandecosystem, UPX transactions require the multi-signing of both the owner and Upland.

V​IRTUAL​ P​ROPERTY​ NFT
Each virtual property in Upland matches one-to-one with a physical address in the real world thatis represented by a parcel comprising unique geo-boundaries. To avoid conflicts in parcel
boundaries, and to enable the future ownership of parts of the world that do not fall under official
addresses, the smallest unit of ownership is identified by an UP​² - which is a 3X3 meter squarethat has a unique geo-location in the world. A property NFT is then comprised of a collection of
one or more UP​²​.

Upland. White Llama Paper — 18

On the EOS mainnet, all minted properties are identified in a multi-index table along with the arrayof comprising UP​² ​IDs and the owner EOS account ID. Upland also exposes a smart contract actionthat allows anyone to provide an UP​² ID and decode it to return its precise and unique geo locationin the world.

S​MART​ C​ONTRACT
The Upland Smart Contract provides actions to allow the following:
●
●
●
●
●
●
●
●

Minting new properties under ownership of Uplander EOS accounts
Putting properties up for sale on escrow
Removing properties from sale
Buying properties which are owned by other Uplanders and are on sale
Making escrow-based buy offers for properties owned by other Uplanders
Accepting or rejecting buy offers made by other Uplanders
Collecting UPX earnings for owned properties
Allowing an owner to burn (un-mint) their own property (this action is required for supportof the Upland free play model)

Smart contracts are audited by Quantsamp, final reports are posted on ​Upland's website.

Upland. White Llama Paper — 19

U​PLANDER​ U​SER​ A​CCOUNTS
Upland makes use of a proprietary wallet coded into its smart client to communicate directly with
the EOS mainnet and sign transactions on behalf of the player. The main purpose of thismethodology is to allow non-tech-savvy players to play the game, while still enjoying the benefits
that are made available by the use of blockchain technology, and allowing the players to play thegame using different devices and different platforms.
User-owned private keys for EOS accounts associated with Uplanders are encrypted on the clientlevel and can only be decrypted with the player’s credentials. In cases where players lose accessto their credentials, Upland offers a password recovery (and account permissions resetting)process which is based on email authentication, and per the player’s preferences, can bestrengthened with 2-form-authentication using a phone, and/or adding security questions. For the
more tech-savvy players, Upland will also offer the option to generate a new set of private keys
for EOS account operations, to be stored and maintained using a local wallet such as Scatter.

Upland. White Llama Paper — 20

S​UMMARY​ ​AND​ O​UTLOOKBlockchain today is still seen a complicated technology, difficult to understand and to use for a
non-technical versed person. Upland’s ambition is to change that and to live up to its mission: tobring the benefits of blockchain technology to mass markets through gamified experiences.
To make it appealing and accessible to a broad audience, Upland developed several features that
simplify the use of its game. For instance, instead of having the need to deal with complicatedprivate keys and wallets, players get a smart wallet which is integrated in Upland’s game client
which obfuscates the difficult requirements of blockchain technology to a player.

Upland’s core value proposition is to provide true ownership of any digital asset to its players. In its
first phase, it will - in a gamified way - distribute real estate properties that are based on realworld addresses. Ownership in the real world deviates from the one in Upland. However, from
Upland’s perspective, nothing prevents the owner of a property in the real world to acquire thesame address in Upland.
The objective of this game phase is to accumulate properties and the in-game currency UPX.
Upland integrates multiple mechanics that help players to increase their wealth. Ownership of aproperty allows to frequently collect UPX earnings. The latter can be increased by completing oneof the many collections which can have different difficulty and reward levels. There will be various
other ways to earn UPX, like charging other players for services related to their property
ownership or participating in mission and tasks that reward with UPX.

Upland. White Llama Paper — 21

In the next phase of the game, players can erect buildings and other structures on their properties,
utilize rural land for farming, mine resources, and other activities. Thereafter, once a critical massof Uplanders has been reached, an open platform approach will allow third party developers toprovide decentralized apps. These apps shall further enhance and expand the possibilities for theplayers, also by applying emerging technologies such as Virtual and Augmented Reality.
Upland, so the vision of its founders, will be one day a self sufficient and thriving economy derived
from “True Ownership” where creativity and business sense create new opportunities one cannot
imagine today.
To life, liberty, and property.
Please send your comments and ideas to ​ideas@upland.me​.

Upland. White Llama Paper — 22

O​RGANIZATION​ ​AND​ T​EAM
Upland is a privately held company funded by private investors and venture capitalists. The
company’s headquarters is in Silicon Valley with a development team in Mykolaiv, Ukraine andcommunity team spread throughout Europe and Asia. The founders are:Dirk Lueth​, PhD,
https://www.linkedin.com/in/dirklueth/
Serial entrepreneur, mentor, and advisor, Dirk has been in the technology industry for more than 15
years, co-founding four startups and raising millions of dollars for his ventures. He has served invarious C-level positions of large scale companies and has mentored 30+ startups. Dirk studied inFrankfurt and Paris and received a Ph.D. from the European Business School where he wrote his
doctoral thesis about private and state-controlled currencies.
Mani Honigstein
An experienced executive and investor, Mani has served as a CEO, partner, advisor and a board
member on investment funds, as well as in technology companies, over the past two decades. He
has more than 10 years in the gaming and algo trading businesses. Mani studied at the University of
London and Harvard University.
https://www.linkedin.com/in/manihonigstein/
Idan Zuckerman
A seasoned entrepreneur and executive, Idan has led both Product and R&D organisations as VP of
Product and VP of R&D in the technology industry over the past two decades. His experience ingaming spans 10 years, and he has been a member of the founding team and an executive in
RocketPlay, a company that was successfully acquired by American Gaming Systems. Idan studied
at the Open University of Israel.
https://www.linkedin.com/in/idanzuck/Upland. White Llama Paper — 23

C​ONTACTEmail: ​info@upland.me
Telegram: ​https://t.me/upland
Facebook: ​https://www.facebook.com/uplandme/
Twitter: ​https://twitter.com/uplandme
Reddit: ​https://www.reddit.com/r/UplandMe/
Instagram: ​https://www.instagram.com/upland.me/
LinkedIn: ​https://www.linkedin.com/company/uplandme/

D​ISCLAIMER
This document is not final and will be updated from time to time.
The purpose of this White Llama paper is to provide selected details about the gameplay and theeconomy of Upland. The information set forth in this document may not be exhaustive and does
not imply any element of a contractual relationship.
Nothing in this document shall be deemed to constitute a prospectus of any sort or a solicitation
for investment.
If you have any questions about the game please contact us at ​info@upland.me

Upland. White Llama Paper — 24