Global Philanthropy and Contributions Report
2005

P&G’s Purpose is to improve consumers’
lives day in and day out. Fulﬁlling thisPurpose sustains P&G growth year inand year out. One of the most importantways we fulﬁll our Purpose is throughP&G philanthropy.

The P&G Fund
The P&G Fund was established as a private foundation in 1952 tocoordinate the distribution of money to charitable organizations
in communities where P&G has a concentration of employees.
Through the years, the Fund has supported wide-ranging
programs directly responding to P&G’s Purpose – to improve lives.
The Fund depends solely on P&G and its subsidiaries for ﬁnancial
resources. This year, The P&G Fund provided about $25 million in
ﬁnancial support to charitable organizations.
Consistent with the Company’s direction, The P&G Fund is
stepping up to focus on the development of children in need,ages 0-13, through our global P&G Live, Learn and Thrive
corporate cause. Focusing on this platform is critically important as
the Fund moves forward to make a more meaningful impact on the
lives of children around the world.

P&G 2005 Global Philanthropy and Contributions Report 1

Live, Learn and Thrive
P&G’s Purpose is to improve the everyday livesof the world’s consumers. P&G brands and P&G people
improve consumers’ lives in small but meaningful ways every day.
We care for babies and pets. We help make everyday tasks likelaundry easier to accomplish. We help people look and feel better.
We also work hard to improve lives in the communities where P&G
people live and work, through corporate and volunteer supportof humanitarian and social cause efforts. This year alone, P&G has
contributed more than $80 million to charitable efforts around theworld, in addition to contributions made by our employees and
The P&G Fund.
We have long made a difference in the causes we support, but we
recognize we can make an even greater, more enduring impact byfocusing on a consistent cause where the need is great and there isa clear ﬁt with P&G strengths, brands, and current programs.
With that in mind, P&G is stepping up to focus on the developmentof children in need, ages 0-13, through our global cause, P&G Live,
Learn and Thrive. P&G Live, Learn and Thrive enables us to meetthe needs of children in our diverse communities around the world.
P&G resources will:
Live

Help children inneed live byensuring they
have a healthy
start.

Learn

Provide children
in need withplaces, tools, andprograms thatenhance theirability to learn.

ThriveGive children inneed access toprograms thatdevelop the life
skills they needto thrive.

Focusing on this cause is critically important. Millions of children
around the world live in heartbreaking conditions. By strengthening
our current programs, introducing new ones, and focusing P&G
expertise and technologies on this critical need, we can improve
the future for these children and the generations that follow.
We are also committed to a global signature program –Children’s Safe Drinking Water.

Total giving exceeds$100 million

P&G Fund+ Other P&G giving$25 million$80 million

The Children’s Safe Drinking Water program is an example
of P&G using our expertise and technology to help millions ofchildren in developing countries. These children do not have accessto safe drinking water, dramatically reducing their chance of ahealthy life and, as a result, their opportunity to learn and thrive.
The power of the Children’s Safe Drinking Water program could
not have been more evident than during relief efforts following thedevastating December 2004 tsunami that struck Southeast Asia.
This report features a sampling of the hundreds of P&G Live, Learn
and Thrive programs that beneﬁt children in need around the world
every day, including the Children’s Safe Drinking Water programand P&G’s tsunami relief efforts.
For more information about P&G’s commitment to children andcommunities around the world, please visit:www.pg.com/community.

Total $105 million
Charlotte R. Otto
President, The P&G Fund
Global External Relations Ofﬁcer

2 P&G 2005 Global Philanthropy and Contributions Report
Global Programs

Global ProgramsChildren’s Safe Drinking Water
Live
Learn
ThriveP&G’s PUR technology
turns contaminatedwater into safe drinking
water, improving the livesof children in need

• Providing safe, drinkable water

The global signature program for P&G Live, Learn and Thrive isChildren’s Safe Drinking Water. It addresses the more than 5,000
children who die every day from diseases caused by drinking unsafe
water. While hundreds of country-speciﬁc Live, Learn and Thrive
programs beneﬁt children in P&G communities around the world,
the Children’s Safe Drinking Water program brings P&G’s corporate
cause to life on a global basis.
P&G has developed a low-cost technology – PUR Puriﬁer of Water– to purify contaminated water. To date, P&G has provided productto global relief groups yielding more than 200 million liters of safe
drinking water, which is helping reduce illness among children insome of the poorest parts of the world.
Children’s Safe Drinking Water Demonstrates
P&G’s Social Commitment
Demonstrating its commitment to help children in need live, P&G
invests in research with partners such as the U.S. Centers for
Disease Control and Prevention (CDC). In a recent study in Kenya,household water treated with P&G’s PUR Puriﬁer of Water was
shown to signiﬁcantly lower diarrhea in children. The study was
also the ﬁrst to show that household water treatment can reducechild mortality.
“Worldwide, many people drink contaminated water,” said John
Crump, CDC medical epidemiologist and ﬁrst author on the
study. “The study shows that among people who have highly
contaminated and dirty drinking water, PUR can provide water thatlooks cleaner and reduces the risk of diarrhea, particularly among
infants and children.”Before:Contaminated water
sources are thecause of sickness
and death in children
around the world.

After:A single PUR sachet
can transform acontainer of dirty
water into up to
10 liters of clean,safe drinking
water in a matterof minutes!

Commissioning this study helps illustrate P&G’s commitment toraise awareness, build knowledge, and invest in long-term solutions
that help children in need get off to a healthy start.

P&G 2005 Global Philanthropy and Contributions Report 3
Global Programs

P&G Responds to Tsunami Disaster
When Southeast Asia was devastated by one of the worst natural
disasters in history, P&G and its employees immediately responded.
Based on recommendations from the United Nations, theInternational Federation of Red Cross and Red Crescent, and otherrelief groups, P&G focused its efforts on providing the Company’ssafe drinking water technology. P&G employees worked around theclock with partner organizations to provide safe drinking water tochildren and families in the affected region.
P&G worked with AmeriCares, Population Services International,
UNICEF, WorldVision, CARE, Aquaya, and the International
Federation of Red Cross and Red Crescent Societies to provide
15 million sachets of PUR to tsunami survivors, enough to treat
150 million liters of water. In addition, the Company and employees
contributed more than $3 million in product and money to help
those affected.
Locally, P&G Indonesia established a dedicated team to work on
tsunami relief. Employees and their families provided clothing
and essential items for victims and made ﬁnancial donations thatwere immediately used to buy medicine for survivors. In addition,
employees trained local charities and community leaders on how to
use P&G’s PUR Puriﬁer of Water so survivors could continue to havesafe, drinkable water after initial relief efforts were complete.
Representatives from the World Health Organization, UNICEF, theUnited Nations Development Programme, and the Red Cross, alongwith former U.S. President Bill Clinton and U.S. Senate Majority
Leader Bill Frist, expressed their appreciation for P&G’s response.
P&G Brings Safe Drinking Water to Haiti and Pakistan
P&G is working with a broad group of partners to bring safe
drinking water to Haiti and Pakistan – countries where unsafe
drinking water is a leading cause of illness and death in children.
P&G has provided technical expertise and funding to the Safe
Drinking Water Alliance, composed of the U.S. Agency forInternational Development, Johns Hopkins Bloomberg School of
Public Health, CARE, and Population Services International (PSI).
In addition, P&G supports an alliance with PSI and the UK
Department for International Development to expand safe drinking
water in Haiti. These efforts provided more than 20 million liters ofsafe drinking water this year.

Children’s Safe Drinking Water continued on next page

In response to the tsunami,
P&G provided 15 million PUR
sachets – enough to treat

150 million
liters of water

4 P&G 2005 Global Philanthropy and Contributions Report
Global ProgramsChildren’s Safe Drinking Water continued

Children in some of the poorest
parts of the world beneﬁt from
P&G’s Children’s Safe Drinking
Water program.

Working with Global and National Partners to Bring
Safe Drinking Water to Children in Uganda
P&G is working with the International Council of Nurses (ICN) andPSI to provide safe drinking water in Uganda. The Ugandan
Association of Nurses and Midwives, ICN’s local afﬁliate,demonstrated that providing safe drinking water, along withhygiene education, resulted in near-elimination of diarrhea inseveral orphanages. Safe drinking water for the orphanages wasprovided through a program conducted by P&G Italy detergent
brands Dash, Ace, and Bold and retailer Carrefour.
This effort has provided more than 400,000 liters of safe drinking
water and is helping address a leading cause of illness in children.
P&G and UNICEF Join Forces to Provide Safe Drinking Water
for Children in Need
P&G and UNICEF have formed an alliance to provide safe drinking
water for children in the developing world. Joint programs will
focus on supporting UNICEF’s drive to bring safe water to schools
and help families in emergency situations. P&G and UNICEF will beworking together in seven countries – Mozambique, Ethiopia,
Bangladesh, Vietnam, Uganda, Kenya, and Pakistan – with thegoal of dramatically reducing disease in children as a result ofcontaminated drinking water.
Royal Swedish Academy Recognizes P&G’s
Children’s Safe Drinking Water Program
In recognition of P&G’s commitment to improving life throughsafe drinking water, the Children’s Safe Drinking Water program
received the 2005 Stockholm Industry Water Award. Thisaward, established by the Royal Swedish Academy of Engineering
Sciences, recognizes innovation in a novel and sustainable approachto providing safe drinking water in the developing world. P&G wasrecognized for its efforts in responding to emergency situations
such as the Southeast Asia tsunami and in providing a sustainableapproach through efforts in Haiti, Uganda, Kenya, and Pakistan.

P&G 2005 Global Philanthropy and Contributions Report 5
Global Programs

Global Programs
Hand Washing Collaboration
Live
Learn
Thrive• Helping children stay healthy

One goal of P&G Live, Learn and Thrive is to build knowledge andraise awareness of key issues related to children in need around theworld. One way to achieve this is to demonstrate the Company’ssocial commitment via programs and partnerships that generate
long-term results.
Washing Hands Works
A recent example of this commitment was featured in theprestigious medical journal The Lancet. The Lancet selected astudy by P&G’s Safeguard and the U.S. Centers for Disease
Control and Prevention (CDC) for publication. This is the ﬁrst ﬁeld
study to show that the simple practice of hand washing can help
prevent pneumonia, the number one killer of children under age 5
worldwide. The study also showed that hand washing with soap
signiﬁcantly reduced the number of diarrheal infections, thesecond-leading cause of death in children under age 5.
“Hand washing with soap is something that is within the reach ofhundreds of millions of at-risk families worldwide,” said Dr. Stephen
Luby, medical epidemiologist at the CDC and the study’s lead
investigator. “This research can be used by families worldwide to
greatly improve the health and save the lives of their children.”
Dr. Luby went on to say, “Our collaboration with P&G since 1995
has been a model for public-private partnerships. P&G’s strong
commitment to this work contributes to public health globally.”
To build on this work, P&G recently completed a study in Chinathat yielded similar results. In that study, a hand washing programwith Safeguard soap was associated with signiﬁcant reductionsin illness and days of absence among ﬁrst-grade students in
Fujian Province. P&G’s school-based hand washing programs are
improving the health of children in need, which also improves theirability to learn.

Studies show hand washingwith soap, like P&G’s
Safeguard, helps children
stay healthy.

“Hand washing with soap issomething that is within thereach of hundreds of millions …
P&G’s strong commitment tothis work contributes to publichealth globally.”– Stephen Luby, MD
U.S. Centers for Disease Control and Prevention

6 P&G 2005 Global Philanthropy and Contributions Report
Section

Asia / Australia
China
Korea
India
Indonesia
Malaysia
Vietnam

P&G 2005 Global Philanthropy and Contributions Report 7
Asia / Australia

Greater China

P&G has helped establish
105 Hope Schools so
50,000 children in
China now have a place
to learn

China
Live
Learn
Thrive• Providing access to education

P&G China furthered its commitment to providing schools forchildren in need. P&G provided ﬁnancial and employee volunteer
contributions to enhance the learning environment in 100 established P&G Hope Schools. In addition, ﬁve new Hope Schools wereconstructed this year in a collaborative effort between P&G and its
business partners. These efforts beneﬁt more than 50,000 children
who would otherwise not have access to an education.
P&G China continues to expand participation in the P&G Hope
Schools Project, enrolling three key retail partners to contribute to
Project Hope; providing nearly 50 employee volunteers; andengaging more than 40 million consumers who support the
project by purchasing P&G products that trigger contributions to
the Hope Schools.
P&G Hope Schools exemplify how P&G can focus its community
activity and make a meaningful difference for children in need.

40 million
P&G consumers support
Hope Schools

8 P&G 2005 Global Philanthropy and Contributions Report
Asia / Australia

Northeast Asia
Korea
Live
Learn
Thrive• Providing health care for disabled girls and boys
• Providing access to education• Building skills for independent living

P&G launched Dreaming Together for the Future, a program thathelps disabled children in Korea live, learn and thrive. P&G and its
employees provide essential products, volunteer support, andﬁnancial donations to these special children. The program provides
continuous support for 15,000 handicapped girls and boys – healthcare, education, and training for them to live independently as theygrow into adulthood.

P&G launched Dreaming
Together for the Future,a program that helps
15,000 disabledchildren in Korea live,
learn and thrive

P&G employees workwith handicappedchildren to clean andrenovate care centers

P&G and its employees have supported several efforts throughDreaming Together for the Future that have helped the children
stay healthy, share positive experiences, and develop essential skills
for life. Here are just a few examples:• In April, the ﬁrst Experience Home opened in Seoul incollaboration with Community Chest of Korea. Experience Homeis a facility designed to help special-needs children develop skills
they will need to live independently. Experience Home has alreadybeen such a success that P&G will continue to open more homes
in the future.
• P&G Korea held a Self-Development Plan Contest to provide
opportunities for disabled children to set goals for themselvesand develop and realize their potential. Children submitted
their development plans, which P&G rewarded by providing
scholarships to fulﬁll the dreams of a future pianist, artist,
hairdresser, makeup artist, and others. Since additional support
is necessary to build life skills to become independent, P&G will
provide ongoing support to help fulﬁll the children’s dreams.
• To celebrate P&G’s 16th anniversary in Korea, employees
volunteered side by side with handicapped children to improvetheir living and learning environment. All local P&G employees
stepped up to help by cleaning and renovating eight centers forhandicapped children. P&G employees also made ﬁnancial
contributions to the centers that were matched by the Company.

P&G 2005 Global Philanthropy and Contributions Report 9
Asia / Australia

ASEAN, Australasia, and India
India
Live
Learn
Thrive• Providing access to education for children

India has the world’s largest number of children without access to
education. With the objective of making a difference in this alarming
situation, P&G joined hands with India’s premier child rights
organization, Child Relief and You (CRY), and launched Shiksha(meaning “Education”).
Under Shiksha, P&G and CRY worked together this year to support
11 projects, directly beneﬁting 11,000 children who otherwise
would not have received an education.
To raise awareness of the education issue and of Shiksha, P&G India
collaborated with leading TV stations. The stations provided free
airtime and their popular TV characters to promote the initiative. In
addition, India’s leading celebrities, actresses, sports personalities,
and education leaders pledged their public support to Shiksha.
P&G employees also participated. The Company launched anambassador program through which employees spread the word
about the issue of childhood access to education and the help
Shiksha is providing.

Indonesia
Live
Learn
Thrive• Helping children get off to a healthy start

P&G Indonesia recognizes the advantage of helping children inneed get off to a healthy start. A program called Gerai Sehat, which
offers free public health services, was jointly created by P&G, IDAI
(Indonesia Society of Pediatricians), and LKC (a leading healthservices organization). P&G initiated this program by providing allclinic equipment and support for a health services center.
The objective of this program is to provide free health services forpoor children and their families. All services are free. With support
from IDAI, Gerai Sehat offers child health care that meets thestandard service of commercial health clinics.

P&G and CRY worked
together to help more than

11,000 children
have access to education
Gerai Sehat provides
free health services
for poor children
and their families
in Indonesia

10 P&G 2005 Global Philanthropy and Contributions Report
Asia / Australia

MalaysiaLive
Learn
Thrive• Creating productive learning environments• Building self-esteem

In conjunction with the P&G Live, Learn and Thrive introduction, P&G
Malaysia recommitted itself to helping children in need by setting
an ambitious goal for its Open Minds campaign – to raise over halfa million dollars to beneﬁt children with disabilities in Malaysia.

P&G is raising $500,000 for
disabled children in Malaysia

P&G’s Open Minds
program built 60
education centers for
special-needs children– even providing
physiotherapy
equipment and music
therapy facilities

Exciting activities are in place, including creation of a charity album
with the support of well-known Malaysian artists and record label
companies, culminating in an Open Minds charity concert. The
entire campaign will end with a special event to be attended by theking and queen of Malaysia.
P&G employees and business partners will also rally together tocreate additional fundraising vehicles. In particular, P&G employees
aim to raise over $100,000 for the campaign.
Funds raised will help children suffering with Down syndrome,autism, cerebral palsy, and other mental and physical disabilities tolearn and thrive. In Malaysia, disabled children have a great needfor support. Educational facilities are not built to accommodate
the children’s special needs. In fact, roughly 90 percent of specialeducation centers are in buildings that do not cater to the uniqueneeds of the child. Funds will be used to create a productive
learning environment for the children.
This effort is the continuation of a commitment P&G Malaysia
has had for the past several years. Open Minds has built facilities in
60 education centers for special-needs children nationwide. P&G’s
contributions range from providing physiotherapy equipment andmusic therapy facilities to building schools and buying school buses.

VietnamSchoolchildren
in Vietnam
now haveaccess to safe
drinking water

Live
Learn
Thrive• Providing safe drinking water sources

In addition to providing safe drinking water in many parts of theworld with PUR Puriﬁer of Water, P&G improved the quality of life
for Vietnamese people across the country by helping build wells inrural communities. One of the clean-water wells was provided to aschool where about 100 children live and study. The wells are 30-40
meters deep, making them less susceptible to running dry than
hand-dug wells. This sustainable clean-water source is helping thechildren stay healthy so they can learn and thrive.

P&G helps
thousands ofchildren acrossAsia to live, learn
and thrive

12 P&G 2005 Global Philanthropy and Contributions Report
SectionCentral and Eastern Europe,
Middle East, and Africa
MoroccoPakistan
PolandSaudi Arabia
TurkeyUzbekistan

P&G 2005 Global Philanthropy and Contributions Report 13
Central and Eastern Europe, Middle East, and Africa

P&G employees
have helped
children with facial
deformities throughOperation Smile

Central and Eastern Europe,
Middle East, and Africa
MoroccoLive
Learn
Thrive• Teaching health, hygiene, and ﬁtness habits• Building places for children to learn• Lifting children’s self-esteem and conﬁdence

Ramadan Des Coeurs is an annual program initiated by P&G brands
in Morocco to beneﬁt children in need. These are children – asyoung as 3 years old – in need of basic necessities such as a place
to live, food to eat, and hygiene products and programs to help
keep them healthy.
P&G’s brands and employees play a critical role in providing muchneeded assistance for the children. This year:• P&G Morocco launched its ﬁrst formal employee volunteering
effort for Operation Smile, an international organization madeup of volunteer doctors and nurses who repair childhood facial
deformities. Operation Smile sends doctors and nurses to
Morocco from the United States, the UK, and other Western
European countries four times each year. It needed Arabicinterpreters. P&G employees stepped up to provide that service
to hundreds of children going through facial surgery. Employees’
involvement made the children feel more comfortable, andthrough the overall program, built the conﬁdence and self-esteemthese children need to thrive.
• P&G’s Always brand partnered with the Ministry of Education ona personal hygiene program that beneﬁted 250,000 girls fromroughly 6,000 schools.

250,000 girls in Morocco
participated in hygiene
programs at 6,000
schools across the country• P&G, through its Tide, Pert Plus, and Always brands, supported
an education and ﬁtness center to help children in need learn
and thrive. Today, more than 1,000 children beneﬁt from a library,photo lab, and physical ﬁtness area. In fact, the library
beneﬁted from equipment and materials donated personally by
P&G employees.

14 P&G 2005 Global Philanthropy and Contributions Report
Central and Eastern Europe, Middle East, and Africa

PakistanLive
Learn
ThriveKeeping the HOPE Alive
gives 1,200 children in
Pakistan a place to learn• Providing necessities for a healthy start• Sponsoring children’s education• Building self-esteem and life skills

This year, P&G Pakistan expanded its HOPE schools project to set
new standards of employee involvement focused on improving the
lives of children in need. Through a program called Keeping the
HOPE Alive, P&G employees will be directly involved in providing
developmental opportunities for children in at-risk communities of
the Sindh province – an area with shocking poverty and deprivation.
P&G partners with Health Oriented Preventive Education (HOPE)
to bring this program to life. HOPE allows both the Company andemployees to engage in community development efforts. P&G
is funding 30 home schools, providing education each year to
approximately 1,200 children who would otherwise not have accessto a place to learn.
While P&G employees are helping improve life for the children, they
are also touched by the opportunity to participate. Many employees
receive updates and pictures on the health and education status of
the children. Participation has been so successful, P&G Pakistan has
created a Volunteer of the Quarter award, whereby an outstanding
P&G volunteer is recognized by peers four times each year.
Keeping the HOPE Alive has already achieved meaningful results. In
just the ﬁrst month, P&G and employees:• Responded to urgent requests for medical supplies and blood
donations to help the children get off to a healthy start.
• Sponsored education of disadvantaged children and committed
support for more. Those children now have access to a better
future.

“I am feeling so proud andinspired … P&G Live, Learn
and Thrive enables us totouch and improve lives ina new and powerful way.”– Nidal Jamojoom
P&G Saudi Arabia country manager• Guided educational tours and led storytelling sessions to provide
positive role models for the children.
Keeping the HOPE Alive is a wonderful opportunity for P&G
Pakistan and its employees to help children in need live, learn
and thrive.

P&G 2005 Global Philanthropy and Contributions Report 15
Central and Eastern Europe, Middle East, and Africa

PolandLive
Learn
ThriveSaudi Arabia• Training children to stay safe
• Building conﬁdence and skills for life

P&G Poland has had a tradition of assisting local schools since
moving to the Targówek district 10 years ago. The theme of thisyear’s program was Safe Life – a comprehensive educational program
on indoor (Safe Home) and outdoor (Finding a Lost Child) safety.
The aim was for schoolchildren and their parents and teachers tocollaborate in activities leading to the child’s personal safety.
Safe Life was brought to Targówek at the initiative of P&G and
implemented as a broad partnership with the Warsaw Crisis
Prevention and Management Center, Targówek authorities, andthe National Police and Fire Departments. In addition to creating
the partnership, P&G was the primary sponsor providing teachingmaterials and incentives.
The effort beneﬁted 3,000 ﬁrst- through third-grade schoolchildren,
who acquired skills to help them avoid harmful situations andcreate a safer environment for themselves and those around them.

P&G’s Safe Life program helped
3,000 Polish schoolchildren
develop personal safety skills.

Live
Learn
Thrive• Building self-esteem and life skills in orphans

P&G Arabian Peninsula introduced a new volunteering program,
Let’s Succeed Camp, as part of its Live, Learn and Thrive activities.
The objectives of the program are to help children in need thrive
and provide an opportunity for P&G employees to devote their time
and talent to the community.
The camps are dedicated to orphan children ages 9-13. They focus
on building self-esteem and teaching success behaviors in a funand exciting environment. Activities are designed to teach theimportance of setting a goal in life and three pillars for success(knowledge, collaboration, and discipline). Three camps will be heldeach year in Jeddah, Dammam, and Dubai – near P&G’s facilities so
employees can reach out to the local children.
The ﬁrst camp was successfully held in Jeddah in partnership with
Albir, an organization beneﬁting orphans. Over three days, children
engaged in games and activities, including listening to guest
speakers. A senior airline ﬂeet captain and a colonel from the ﬁredepartment inspired the children to consider the importance of thesuccess pillars as they grow up.
P&G employees guided the children through the events. Over theduration of the camp, 40 P&G employees stepped up to help thechildren have fun and build skills they will need for life.
Ofﬁcials from the Saudi Ministries of Social Affairs and Educationand leaders from social organizations attended a special graduation
ceremony for the children. They were extremely impressed by P&G’s
commitment and the lasting beneﬁts to the children.
The impact was even stronger on employees. According to Nidal
Jamojoom, P&G Saudi Arabia country manager, “I am going homefeeling so proud and inspired. Yesterday my feeling of pride reached
new heights when I attended the closing ceremony for the Let’s
Succeed Camp and witnessed how P&G Live, Learn and Thrive
enables us to touch and improve lives in a new and powerful way.”

Central and Eastern Europe, Middle East, and Africa continued on page 18

Live

Helping children in need liveby ensuring they have ahealthy start

Providing

200 million

liters of safe drinking
water globally

P&G is stepping up
to help children in needaround the world
Live, Learn and Thrive

P&G Live, Learn and Thrive
is touching the lives of

millions of children

through more than a hundred
programs in our global communities.
Here’s a glimpse of just a few.

Reaching

50 million
children with dental care

LearnProviding children in needwith places, tools, andprograms that enhancetheir ability to learn

ThriveGiving children in need accessto programs that develop thelife skills they need to thrive

Providingchildrenaccess to
education

Building
self-esteem

Stimulating earlychildhood development

Developing skills for life
and independence

18 P&G 2005 Global Philanthropy and Contributions Report
Central and Eastern Europe, Middle East, and Africa

TurkeyLive
Learn
ThriveHealthy Smiles Centersteach children
preventive dental carepractices in Turkey• Providing essential dental care for children in need
• Enhancing children’s ability to learn

In Turkey, P&G’s leading toothpaste brand, Ipana, collaborated
with the Turkish Dental Association (TDA) and the State Children’s
Shelter Organization to build Healthy Smiles Centers in selectedorphanages throughout Turkey. The objective was to help thephysical and psychological development of children who otherwise
would not have access to even basic necessities.
Ipana Healthy Smiles Centers target children ages 7-12, residing
at the shelters. Most of these children do not have parents, andthe rest are left at shelters by parents who cannot afford to carefor them.
In the Centers, the TDA assesses the children’s oral health andteaches them preventive care practices. The Centers also facilitate
enrichment activities such as art, music, chess, and athletics inorder to stimulate the children’s minds and support their overall
development. The program has already been such a success that it
will be expanded throughout Turkey.

P&G’s Pampers
brand helped

20,000young motherscare for theirbabies in
Uzbekistan

In Turkey, children atorphanages receive preventive
dental care.

P&G 2005 Global Philanthropy and Contributions Report 19
Central and Eastern Europe, Middle East, and Africa

Uzbekistan
Live
Learn
Thrive• Helping children stay healthy as they grow
• Keeping young girls in school

Helping children in need stay healthy is a priority for P&G in
Uzbekistan. P&G and its brands have carried out health andeducational programs in cooperation with the Uzbekistan Ministries
of Health and Education since 1998. During this time, joint
programs have improved the health and hygiene education of
800,000 children in the country.
Some highlights of this year’s programs include:• Consultations in birth clinics, with support from P&G’s Pampers
brand, helped 20,000 young mothers improve the care theirbabies receive.
• P&G’s oral hygiene program beneﬁted 35,000 children in need.
More than 30 dentists participated in oral hygiene programs,
presented educational materials, and delivered products provided
by P&G’s Blend-a-Med brand.
• P&G’s feminine hygiene program reached 25,000 girls, manyof whom miss school during menstruation due to limited
understanding of and access to personal hygiene products. Everygirl attending the program received educational materials andfeminine care products, provided by P&G’s Always brand.
These programs improve the chances that children in need willgrow up healthy and be able to learn and thrive.

P&G’s feminine hygiene
program reached

25,000 girls

Since 1998,
P&G has helped

800,000

children in Uzbekistan
live, learn and thrive

20 P&G 2005 Global Philanthropy and Contributions Report
SectionLatin America
Argentina
Brazil
Costa Rica
MexicoVenezuela

P&G 2005 Global Philanthropy and Contributions Report 21
Latin America

Latin America
Argentina
Live
Learn
Thrive• Providing nutrition and health care
• Stimulating brain development

In Argentina, P&G’s Pampers brand developed a campaign in alliancewith UNICEF to raise funds and awareness for Redinfa. Redinfa isa project aimed at strengthening low-income families’ ability to
improve their children’s education, health, and development, fromthe mother’s pregnancy through the child’s sixth year.
The project builds networks of community leaders trained ina diverse range of child development areas: nutrition, early
development, health, etc. Each leader trains 10 mothers andfollows up each week with the mothers and their children.

P&G improves life for
10,000 children in
Argentina by providing
training on nutritionand development

More than 10,000 children in 15 provinces will beneﬁt fromthis program. In these provinces, more than 85 percent ofchildren under 2 live below the poverty level, and 25 percent ofthem are at nutritional risk. This program helps overcome thosedaunting statistics.
The project is based on a successful initiative UNICEF has hadin place in Brazil since 1982 – reaching 1.8 million children andreducing child mortality by 60 percent. This program is succeedingat helping children in need live, learn and thrive, and there is hopethat it will further expand in Latin America and other geographies.

BrazilLive
Learn
ThriveP&G partners with
UNICEF in Brazil tohelp the youngest ofchildren get off to ahealthy start• Ensuring the well-being of babies and children

P&G Brazil, through its Mamae Solidaria campaign, partnered withChampion and Carrefour retail stores throughout Brazil to raisemoney and awareness about wellness programs for infants andyoung children. P&G donated a portion of the proceeds from salesof Pampers and Baby Balm products to UNICEF.
To promote preventive health care for children, P&G also helped
set up polio vaccine stations in more than 200 Champion andCarrefour stores around the country. As a result of the Mamae
Solidaria campaign, the public vaccination program message
beneﬁted 40,000 children on the ﬁrst day of the campaign.

22 P&G 2005 Global Philanthropy and Contributions Report
Latin America

P&G employees
in Costa Rica volunteered
to tutor nearly

900 children

Costa Rica
Live
Learn
Thrive• Developing reading and writing skills

P&G Costa Rica partners with the Friends in Learning Association
to promote development of reading and writing skills amongpreschoolers.
International studies show a strong relationship between thereading and writing skills children develop during their early school
years and their future performance in school. Children with reading,writing, and comprehension difﬁculties during the ﬁrst school years
are at greater risk of needing to repeat a grade and/or dropping out
of school.
P&G was the ﬁrst company in the country to involve its employees
as tutors for at-risk preschool children. During this year alone, P&G
employees have enhanced the learning ability of nearly 900 children
in need, and that provides a better opportunity for them to thrive.

MexicoLive
Learn
ThriveP&G Mexico supports
a program that helps
children with special
needs build skills for life

• Building skills for independent living

APAC (Asociación Pro-Personas con Parálisis Cerebral) is anorganization in Mexico that helps children and teenagers withcerebral palsy and other disabilities to improve their quality of life
through rehabilitation, education, work, and recreation.
P&G Mexico has supported APAC with product donations andwith the construction of two facilities that will provide the children
with much-needed medical attention. Those facilities will offer
equipment to correct and/or control speciﬁc problems such as
posture and involuntary movements.
Through rehabilitation, the children can grow up to perform theduties of a regular job, which would not be possible without thiskind of support. For example, APAC has an in-house bakery wheresome patients work. The bakery makes and sells bread and cookies
to help generate funding for the organization.

P&G 2005 Global Philanthropy and Contributions Report 23
Latin America

Venezuela
Live
Learn
Thrive• Providing access to education

P&G Venezuela and its employees provide resources to help children
from a variety of organizations. The number of employees donating
their time to Voluntarios en Acción is growing every year andfocusing on children’s education.
In Venezuela, 13 percent of children drop out of school at theearliest ages. By the time they are teenagers, 44 percent are out of
the regular education system.
Through Junior Achievement and with massive participation by
volunteers in two different schools near the Company’s site, P&G
concentrates on fostering values and providing tools for a better
education. A second program provides scholarship assistance,with donations from P&G employees, to 370 local children who
were not able to attend elementary school due to family or
economic issues.

In Venezuela,
P&G employees
participating in
Voluntarios en
Acción worked
with children tocombat the highdropout ratefrom school24 P&G 2005 Global Philanthropy and Contributions Report
SectionNorth America
CanadaPuerto Rico
United States

P&G 2005 Global Philanthropy and Contributions Report 25
North America

North America
CanadaLive
Learn
Thrive• Teaching children the value of education• Equipping at-risk youth with skills for life

For 11 years, P&G Canada has been an active supporter of Junior
Achievement in Toronto. Junior Achievement is an organization
dedicated to making a difference for children by equipping themwith skills for life. P&G supports multiple Junior Achievement
programs: Economics of Staying in School, Diversity in Action, andDream Big.

This year, nearly 1 in 7
P&G employees inToronto volunteered toteach children importantskills for life

This year, nearly 150 P&G employees in Toronto spent time inschool classrooms around the city, teaching children the importanceof staying in school, appreciating differences in each other, andsetting goals for success.
To more closely align the Junior Achievement partnership with
P&G Live, Learn and Thrive, P&G is focusing on children who are
at risk for dropping out of school. Special recruiting and training
took place to prepare volunteers to manage the various attitudes
and academic levels they would encounter. P&G volunteers havealready been in the classroom, reaching more than 200 students.
P&G Canada will continue with this effort and is even planning to
expand to help local youth value and plan for their future.

United States
Live
Learn
ThriveFor nearly

15 years,

Young Readers hastaught children the
power of knowledge
and self improvement• Instilling a love for reading at an early age

The Young Readers program was created by the League of United
Latin American Citizens National Education Services Center nearly
15 years ago for Hispanic communities in the United States. P&G
participates in this program because it instills in children a love forreading, at an early age. The program also teaches parents theimportance of reading to their children as a way to ensure theirsuccess in school.
Programs such as Young Readers help teach young children the
power of knowledge and the importance of self-improvement.
Through the Young Readers program, P&G has helped improve thereading skills of children in Hispanic communities across the country.

26 P&G 2005 Global Philanthropy and Contributions Report
North America

50 million children andtheir families acrossPuerto Rico and theUnited States will beneﬁt
from Crest Healthy Smiles

Puerto Rico
Live
Learn
Thrive• Teaching essential dental care habits

P&G’s successful Crest Healthy Smiles program came alive in Puerto
Rico to help children in need develop positive dental care habits.
Crest celebrated the annual Give Kids a Smile Day, partnering withPuerto Rican native and Miss Universe 1993, Dayanara Torres,
acting as the Crest Healthy Smiles program’s spokesperson.
Torres visited the Boys and Girls Club Las Margaritas in San Juan tocelebrate Give Kids a Smile Day with approximately 250 children.
During the event, the children received free dental screenings andCrest products, attended educational workshops, and participatedin interactive games relating to oral health.
This successful event strengthened P&G’s relationship with the Boysand Girls Clubs of Puerto Rico. In fact, it provided the foundation
for a strategic alliance with the organization on another program –Project Learn – an after-school tutoring program for at-risk children.

“The Crest Healthy Smiles
volunteering experience wasfantastic … This is why I love
working at P&G!”– P&G Oral Care Employee, U.S.

Former Miss Universe Dayanara
Torres helped raise awarenessof the need for positive dental
habits in Puerto Rico and theUnited States.

P&G 2005 Global Philanthropy and Contributions Report 27
North America

United States
Live
Learn
Thrive• Reaching 50 million underserved children

Crest Healthy Smiles was created in response to alarming ﬁndings
from a 2000 U.S. Surgeon General’s report on oral health. The
report revealed an epidemic of poor oral health among U.S.
children. Crest Healthy Smiles improves the oral health of U.S.
children, bringing P&G Live, Learn and Thrive to life in communities
across the United States.
Crest Healthy Smiles is designed to improve at-risk children’s healthby providing education, oral care tools, and increased access todental professionals to at least 50 million children and their families
by the year 2010. This year, Crest Healthy Smiles improved theoral health of more than 5 million children through a variety of
programs including:• Increasing Access to Oral Care: As part of its partnership with
the Boys & Girls Clubs of America, Crest Healthy Smiles initiatedseveral dental access days, bringing dental professionals into clubs
to educate children about proper dental care, conduct screenings,
and perform free dental procedures. Children received tools fordental care, such as toothbrushes and toothpaste. Crest Healthy
Smiles also has 10 Crest Smile Shoppes throughout the UnitedStates that serve as dental clinics, providing free or low-cost
dental care to children.
• Crest School Program: This program has been in schools for morethan 40 years and reaches 3.7 million ﬁrst-grade students eachyear. Crest provides easy-to-use classroom materials, coupled withfree toothpaste and toothbrushes, to teach and encourage goodoral hygiene habits.
• Raising Awareness of the Oral Health Epidemic: Consistent with
P&G Live, Learn and Thrive’s commitment to elevate key issues
facing children in need, Crest Healthy Smiles enlisted celebrity
mom and former Miss Universe Dayanara Torres to raise awareness of the oral health epidemic facing America’s children. Torres
conducted a national tour, appearing on television and radio
shows, as well as in newspapers and magazines, giving tips aboutproper oral care. She even shared some of the tricks she uses toget her own children to take care of their teeth.

• In June, employees from P&G North America Oral Care brought
healthy, beautiful smiles to children at a Boys and Girls Club in
Cincinnati, Ohio.
Approximately 150 children participated in the event, whichfeatured tours of the Crest Smile Shoppe dental clinic,
demonstrations of good brushing techniques, and a discussionof the importance of taking care of their teeth. Employees
volunteered to lead a variety of events designed to help makeoral hygiene fun.
According to one P&G employee, “The Crest Healthy Smiles
volunteering experience was fantastic. The kids wrote stories anddrew pictures about people who have great smiles. They wereamazing, talking about their grandma, mother, big brother, andthe difference a warm and wonderful smile can make! This is why
I love working at P&G!”

28 P&G 2005 Global Philanthropy and Contributions Report
SectionWesternEuropeAustria
FranceGermany
Italy
SwedenSwitzerland
United Kingdom

P&G 2005 Global Philanthropy and Contributions Report 29
Western Europe

Western Europe
Austria, Germany, Switzerland
Live
Learn
Thrive• Helping children get off to a healthy start

In April, the Charmin brand announced a program to donate one
polio vaccination to UNICEF for each pack of Charmin purchased
in Germany, Austria, or Switzerland. As of June 30, the amountdonated to UNICEF was more than 4.85 million vaccinations.
The vaccinations support a huge UNICEF effort in Africa with thechallenging objective of eliminating polio completely. By the end of
the program, the total donation of vaccinations will be well over
5 million, meaning more than 1.5 million children will have received
the necessary medicine to prevent polio. (For full protection, threevaccinations are needed.)This initiative has made P&G’s Charmin brand a pioneer in its
business category for charitable promotions. The program isthe largest charitable campaign in P&G history in this region,
demonstrating Charmin’s commitment to helping children in need
get off to a healthy start.

In Austria, Germany and
Switzerland, more than
1.5 million children will
receive polio vaccinations

30 P&G 2005 Global Philanthropy and Contributions Report
Western Europe

FranceLive
Learn
ThriveP&G France contributed
to the creation of
UNICEF Centers,
reuniting families andbringing children backto school• Making a difference for less fortunate children• Reuniting children with their families

Three years ago, P&G France initiated a partnership with French
publisher Nathan to educate schoolchildren about sustainability.
This led to the creation of an innovative Web site, offering teachersand children material on sustainability and the opportunity
to contribute to projects run by international organizations indeveloping countries.
This year, P&G France stepped up to include UNICEF in thispartnership, in the context of P&G Live, Learn and Thrive.
French schoolchildren were invited to work on a communitybuilding project run by UNICEF in the Republic of Congo to bringchild soldiers back to school. More than 30,000 Congolese children
are enrolled in militias, which represents an estimated 10 percent of
all the child soldiers enrolled by force around the world.
UNICEF takes children away from militias, brings them back toschool, and tries to reconnect them with their parents to help
renew family life.
Through this program, P&G France has ﬁnancially contributed tothe creation of UNICEF centers in the regions of Beni and Butembo.
Children from these areas now beneﬁt from psychological care,reading and writing instruction, and tailored support to help themdevelop skills for life. Meanwhile, schoolchildren in France develop
a better understanding of children in need.

P&G 2005 Global Philanthropy and Contributions Report 31
Western Europe

Italy
Live
Learn
Thrive• Providing creative ways to engage in learning• Fostering imagination that builds independence

In Italy, Doctors in Colors was held at Pitti Bimbo – the mostrecognized children’s fashion show in the world. Doctors in Colors
is a unique event featuring pediatric doctors and nurses walking
the runway wearing uniforms created by exceptional designers– children from pediatric wards of hospitals throughout Italy.
Leading up to the event, P&G’s Dash laundry detergent brand
distributed 150,000 kits to hospitals throughout Italy for children
to design uniforms for the doctors and nurses. The intent of thisprogram, part of Dash’s Ospedale Amico initiative, was to use a fun
and playful approach to teach children about health while building
their capacity to think creatively.
Selections from among the more than 5,000 designs submitted
were made into the uniforms of the “Dash Collection.” After the
fashion show, P&G Dash had the “Collection” made into replicas
that were donated to the Pediatric Hospital of Florence and Milan
to become the new “ofﬁcial uniforms” for the doctors and nurses.

Doctors in Colors is a fashion
show featuring pediatricdoctors and nurses wearing
uniforms created by children
from hospitals throughout Italy.

Design: RDG – Ruttle Design Group, Inc.

32 P&G 2005 Global Philanthropy and Contributions Report
Western Europe

SwedenLive
Learn
Thrive• Providing at-risk youth with mentors

Since 1996, P&G Sweden has worked with Fryshuset, an organizationthat helps young people thrive by pairing at-risk youth with adultrole models. P&G Sweden supports three speciﬁc projects:• Lugna Gatan aims to decrease violence and vandalism in the
Stockholm subway.
• United Sisters strengthens young girls’ self-conﬁdence and belief
in their future through constructive activities.
• BroBryggarna provides adult mentors for boys lacking positive rolemodels to help them mature and build a positive social network.
Children in Swedenbuild self-esteem
through fun,interactive activities.

“The interaction with the Lugna
Gatan youth has given me a totallynew perspective on things that I
could not get in my day-to-day life.
It is a great feeling to be able to use
my skills to make a difference.”– P&G Employee Volunteer

P&G employees
shared their
management skills

120

with
UNICEF managers
to beneﬁt children
around the world

Through P&G’s 10-year relationship with Fryshuset, employees havebecome important role models for young people while having avaluable personal experience. According to one P&G volunteer,“The interaction with the Lugna Gatan youth has given me a totallynew perspective on things that I could not get in my day-to-day life.
It is a great feeling to be able to use my skills to make a differencein the community where I live.”

Switzerland
Live
Learn
Thrive• Helping children get off to a healthy start• Providing access to education• Building skills for life

In an innovative approach to sharing skills with partnerorganizations, P&G Switzerland started a collaboration with UNICEF
in which P&G employees share their business experience andskills with UNICEF managers. More than 120 UNICEF employees
have been trained by P&G employees on leadership, people
management, time management, project management, and more.
The response from UNICEF has been extremely positive. Giuseppe
Fusco, International Marketing & Sales Director of UNICEF GenevaSwitzerland, appreciated P&G’s support: “I just wanted to thank all
the P&G trainers on behalf of the entire Private Sector Division of
UNICEF. The results have been outstanding.”
P&G trainers are proud to lead these experiences and look forward
to expanding the program in the future. In the end, the real
beneﬁciaries of this partnership are children in need around theworld who are touched by P&G/UNICEF programs.

P&G 2005 Global Philanthropy and Contributions Report 33
Western Europe

United Kingdom
Live
Learn
Thrive• Building one young girl’s self-esteem

P&G helps millions of children around the world through P&G
Live, Learn and Thrive. Sometimes, however, it is powerful to lookat how just one child’s life can be changed. The following is anexcerpt from an article by Jazzmin Jiwa of the Surrey Herald, a
weekly newspaper in the United Kingdom, demonstrating P&G’s
commitment to helping one young girl thrive:
Fresh air and rides by the river were P&G’s real gift towheelchair-bound Lily Amico when the company bought
her a tailor-made tricycle.
The three-wheeler attaches to the back of a bike and has
given the ﬁve-year-old, trapped inside the mind of a sixmonth-old, a chance to enjoy the freedom of her favorite
hobby again. Born with a rare chromosome disorder whichmeans she cannot sit up by herself, Lily was forced to quit
cycling when she got too big to ﬁt in a bike seat on her
mom’s cycle. [While her mom was pregnant,] a scan showed
Lily had stopped growing at 30 weeks. After she was born,they hoped her development would speed up but, at ﬁveand-a-half, Lily is just beginning to talk.

P&G provided one young girlan opportunity to thrive andenjoy what she likes to domost with her family.

Now, with a rehabilitation buggy, Lily is set to feel thebreeze rushing through her hair once again. The [buggy],bought with money from P&G’s Christmas rafﬂe, expands as
she grows.
Mom Deanna Amico said, “The two things which reallystimulate her are swimming and cycling. We thought she
would have to give up cycling completely until now.” Butwith the surprise gift, donated through the Children with
Special Needs Foundation, the 37-year-old looks forward toa summer ﬁlled with family days out.
Thrilled her request for the special buggy was answered, Lily
will now be able to join her sister, brother, mom and dad on
trips to the riverside. Deanna said: “If we want to go out fora walk in the woods or cycle by the river, Lily can interact
with us so much more now. We are so grateful.”

P&G is stepping up
to help children in needaround the world
Live, Learn and Thrive

For more information about
P&G’s commitment to children
and communities around the world,
please visit:www.pg.com/community.
©2005 P&G. All Rights Reserved.
References to trademarked products in thisreport are to trademarks owned by andregistered to The Procter & Gamble Company.