YOUR FIRST SOURCE FOR SELF STORAGE EDUCATION AND NEWS IN ASIASPRING 2019

WWW.SELFSTORAGEASIA.ORG

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认识我们的中国会员 | The Big Boys | 真実の瞬間：中国におけるセルフ・ストレージ事業の台頭 | Software

When the founders of the Self Storage Association Asia

aspired to build a community where current and potential operators, investors,
and suppliers come together, share stories and anecdotes, with a ‘stage’ to discuss
past, present, and future potential issues, I hope, (for the sake of keeping my job),
they envisioned what we have now.
In the end its always been about our constituents and what drives value forthem. Our staff fields calls all day, after hours, on weekends because answers
for questions won’t stop at 6pm on Friday. We often then turn to our members
for their thoughts and yes, they give it at all hours. Crazy eh.
Introducing: You! is the mantra that all associations are made up of. What do
YOU want? What drives YOUR business? What concerns or question do YOU
have? What’s important for YOU?
This coming Self Storage Expo Asia marks our fifth (5!) year anniversary and I
can’t think of a better place to host the biggest show of the year than Shanghai,
China! This city has a lot of special nooks and crannies worth exploring. As amatter of fact, China itself has such rich history & culture with one heckuva
future ahead, stick around and explore. Whether it’s the provinces of Sichuan,
Henan, and Guangdong, or cities like Kunming, Qingdao and Chengdu, there isa lot not to be missed.

Luigi La Tona
Executive Director
Self Storage Association Asia

I’d like to think the SSAA has another 5…heck 55 years left in us, and that will
be due to our commitment to YOU! That’s a good thing.

BECOME AN
SSAA MEMBERFree pre-vetted rental agreements for storage owners
Free introductions
Industry standards, reference guides, and government advocacy
Exclusive rates to informational and networking events
Free listings on SSAA directoryFree trade magazine and regional research
Exposure and Marketing

Contact Luigi La Tona (luigilatona@selfstorageasia.org) for more information
Visit www.selfstorageasia.org

IN STORE

MAY 2019

1

CONTENTS
Publisher and Editor in Chief
Luigi La Tona
luigilatona@selfstorageasia.org
Operations Manager
June Yip
juneyip@selfstorageasia.org
Marketing and Events Executive
Crystal Cheng
crystalcheng@selfstorageasia.org
Program Director
Edeus Cheung
edeuscheung@selfstorageasia.org
DesignArtmazing!
artmazingcompany@gmail.com
Self Storage Association Asia is the only
industry body for the self storage industry
in Asia © 2019 all rights reserved
www.selfstorageasia.org

4
Get To Know Our China Members
12
The Big Boys Of Business18
Discover Self Storage Software
22
真実の瞬間：中国におけるセルフ ・ストレージ事業の台頭
26
Expo Programme
32
Event Speakers

成为亚洲迷你仓商会会员
免费提供营运者已经预先审核的协议免费介绍
行业标准，参考指引和政府资询
参加非正式和联谊活动特优惠价格
免费在亚洲迷你仓商会名册上列席
免费收到商会杂志和区内调研
曝光和市场推广

联系 Luigi La Tona (luigilatona@selfstorageasia.org) 取得更多资讯浏览 www.selfstorageasia.org

n CHINA

Get to Know Our China Members认识我们的中国会员

Our SSAA members in China are growing bigger and stronger by the day, with a focus on global best practices
and openness to the global community through the SSAA. Get to know them and keep your eye on them as true
leaders of the industry in China!
我们SSAA的中国会员与日俱增，茁壮成长，着眼於全球化最佳实践，并透过SSAA面向全球共同体。结识了解他们并密切留
意中国真正的行业领导者！

Good World Storage
Jane Zhang
Deputy General Manager

描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company when you
started, where your facilities are(cities), and your size.
Good World Storage (GWS) is theinternational brand of Hongkong Storage,
one of the well-known Self Storage
Operator in Asia Pacific region. The first
mainland China branch of GWS has
started its operation in 2016, providing
the high-quality storage services to thecustomers in Shanghai area.
With professional expertise and highstandards in storage facility management,
GWS China offers new and diversified
storage services to cater for the needsof both household and commercial
customers. Apart from the quality self
storage facilities, the company also
operates Document Storage services forcommercial users.
好世界储存（Good World
Storage）是香港储物室的国际品牌，亚
太区著名的自助储存营运商之一。中国
内地好世界储存的第一间分店于2016年
开始营运，在上海提供自存仓和文件储
存服务。
凭着专业的知识和高水平的储存设施
管理，好世界储存在中国提供崭新和多样化的储存服务，以满足家庭和商业客户的需求。除了优质的迷你仓设施外，好世界储存还为企业客户提供文件储存服务。

4

MAY 2019

开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting aself storage business?
Operating self storage can help solving
the problem of insufficient spaces
for both living and storage, making better and more comfortable life
for urban residents. At present, thedevelopment of self storage industry isjust getting started in mainland China.
It is necessary to raise the awarenessof residents on self storage services, aswell as educate the customers on theeffective usage of that.
Follow the principle "Customer
Orientation and Quest for Perfection" of
its mother company Hongkong Storage,
GWS China is aim at providing the bestin class storage services to its customers
and seek for quality improvement
continuously.
开设迷你仓能为城市人解决居住及储
存空间不足的问题，让生活变得更美好和舒适。目前于中国内地，迷你仓行业的发
展只是刚起步，需要提升居民对迷你仓服务的认知，投放资源加强教育客户有效使
用迷你仓。
好世界储存遵循香港储物室「以客为
先，追求完美」的理念，致力为客户提供
最顶级的储存服务，不断追求质量提升。

您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
With the rapid development of urbanizationand the maturity of social economy inmainland China, it appears that fastgrowing urban population but withlimited land supply. Self storage provides
urban residents a flexible storage space, toretrieve their “home” as the sweet havenwith more real living spaces. We strongly
believed that the potential development in
mainland China of self storage market is
at least hundred times higher than that ofHong Kong, or even more.
随着中国内地城市化，经济发展成熟，出现了城市人口增加但土地供应有限的情况。迷你仓为生活在大城市里的人提供一个灵活的储存空间，重新让「家」成为城市人温馨、舒适的港湾，享受更多的居住空间。我们相信，迷你仓市场预期在
国内的发展潜力至少比香港高出一百倍，甚至更多。

At present, thedevelopment of self
storage industry isjust getting started inmainland China

IN STORE

n CHINACBD Self Storage
Carmen Lam
Vice President – Operation

描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company when you
started, where your facilities are(cities), and your size.
China Mini Storage Limited (“CMS”)
is an innovative and fast-growing self
storage plus internet start-up establishedin 2014. Based in Beijing and under thebrand name “CBD Self Storage”, CMS is
the world’s first self storage operator that
integrates the concept of “Internet Plus”
via Wechat into its services.
中国迷你仓有限公司（China Mini
Storage Limited）是国内首家“互联网+存储”企业，旗下的“CBD迷你仓”品牌
重点打造全球首创智能迷你仓，致力于为个人、家庭、企业用户及中小型电商提供优质的只能迷你仓储服务。
Powered by its proprietarily developed
tech-enhanced operational management
system, CBD Self Storage users can accessand manage online their self-storage units
via WeChat from space selection, payment
to turnkey, all digitally. At present,
CBD Self Storage is managing over 40
operating and under construction smart
self storage sites, totaling over 30,000
cubic meters across Beijing, Shanghai,
Guangzhou and Shenzhen.
具备专利开发的技术 以增强运营管理系统， CBD 迷你仓用户可以在线上登录
和管理他们的迷你仓，通过微信从选择场地，付款到开锁，已经全面智能化。现
在，CBD迷你仓运营超过40个的智能迷你仓，总面积超过30,000立方米覆盖北京，上海，广州和深圳。
开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting aself storage business?
There are a lot of idle and vacant
basements in China’s tier cities, mostof them were previously used as groupshared accommodations or have been left
vacant for a long time. The conversion of
those underutilized sub ground spaces
into smart self storage facilities and theprovision of high-quality storage services
to the nearby users is satisfying and valueadding to the cities where CMS operates.
中国的一线城市有很多闲置和空置的
地下室，其中大部分前身都是宿舍或已长时间空置。将未能充分利用的空间转换为
智能自存仓设施，邻近的用户很满意CBD迷你仓为城市增值并为邻里提供优质的仓存服务。
To pioneer anything is challenging,let alone pioneering smart self storage
in an infant yet huge growth potential
market like China is very exciting. The
experiences that CMS has accumulated
as one of the first movers in the past few

years is rewarding as our team has become
more familiar and strategize about the self
storage experience for end users.
开拓任何事都极具挑战性，别说智能迷你仓仍然是起步阶段，像中国这样巨大增长潜力的市场令人兴奋。CBD迷你仓作
为首批推动者之一，在过去几年我们团队积累丰富的经验，并制定自存仓策略为用户提供贴心的体验。
Self storage is a new product in China, we are hoping that the PRC Government could provide operators with more
support and guidelines (such as licensing requirements and the planning use
compliance) to create a better businessenvironment for the China’s self storage
industry.
自存仓在中国是一个新产业，我们希望中国政府可以为运营商提供更多支持和
指引 (例如许可证的必要条件以至规划用途的法规) 为中国的自存仓行业创造更好的商业环境。
您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
We believe that China will be one of thebiggest self storage markets in the future
similar to a size like the US and that themarket will consist of scalable players
listed in the stock market.
我们认为中国将成为未来最大的自存
仓市场之一，亚洲市场规模将会包罗上市公司的参与者。

BBC Mini Storage Co Ltd
Louis Zhao
General Manager

描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company - when you
started, where your facilities are(cities), and your size.
BBC Mini Storage was established in
December 2012. The first store at Keyun
Road was officially opened on March 30,

IN STORE

2013. The 3 existing stores of BBC Mini
Storage are all located in Guangzhou,
with a total operating area of 3,500
square meters and a rentable space ofmore than 5,000 cubic meters. It is thefirst and largest self storage brand in
Guangzhou.
百宝仓成立于2012年12月，2013年3月30日第一家门店科韵路店正式开业。百宝仓现有的3家门店都在广州市，总经营
面积3500平方米，可出租空间超过5000
立方米，是广州第一家，也是规模最大的一家迷你仓品牌。

开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting a

MAY 2019

5

n CHINA

self storage business?
The development of self storage industry
in China is within a short period. As
one of the earliest self storage brands
established in China, BBC Mini Storageis fortunate to have the opportunity
witnessing and participating in thedevelopment of self storage industry.
This is the most exciting thing! With
the increase of operating stores, we havemore and more customers. Many of ourcustomers have become our friends, andour friends have become our customers.
We all just like staying in one family.
Under our efforts from time to time, thepopularity of the self storage industry inGuangzhou is increasing and attracting
more peers to enter. This is an exciting
moment. We can work together to growand strengthen this industry.

迷你仓行业在中国发展的时间不长，
百宝仓作为中国成立最早的迷你仓品牌之一，有幸见证并参与到迷你仓的发展中，
是最令人兴奋的事情！随着经营门店的增加，我们的客户越来越多，很多客户成为了我们的朋友，也介绍了他们的朋友成为我们的客户，我们就像一家人一样。在我们的努力和耕耘下，迷你仓行业在广州的
知名度与日俱增，吸引了更多的同业进入。这是一个令人激动的时刻，我们可以一起携手共同做大做强这个行业。
您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
China has the largest population in theworld and its economic development
is booming. Several world-class city
clusters have been shaped into a certain

自助式仓储服务的整体解决方案，释放家居及办公空间，希望利用自身的成熟行业
经验，让更多人乐享“趣存”空间！
StorHub趣存自助仓于2012年进入中
国时，市场消费者对于此概念还非常陌
生，所以我们将自助式仓储的业务本地
化，以更能被市场所接受的方式推广自助式仓储的概念。

StorHub
Katty Zhao
General Manager China Operations
积约7,300平方米的自助式仓储设施。目前，StorHub趣存自助仓总建筑面积已达到12.7万平方米。
描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company - when you
started, where your facilities are(cities), and your size.
StorHub is Singapore’s first self-storage
operator with a leading network offacilities that offers reliable and securestorage solutions with flexible lease terms
and 24/7 access. We started in 2003, andtoday we operate 11 facilities in Singapore
and 1 in China.
In 2012, we expanded our global
footprint and acquired the property inShanghai, China, to run a self-storage
facility. The China portfolio contributes
approximately 7,300sqm to our StorHubgroup portfolio, with a combined total
gross floor area of about 127,000sqm.
2003年，StorHub趣存自助仓是新加坡首家将自助式仓储设施和服务引入的运营商，目前在新加坡拥有11座仓储设施，
为客户提供安全可靠、灵活便捷的全天24
小时自由进出的自助式仓储服务。 2012
年StorHub趣存自助仓进入中国市场，使用其自有物业在上海建成其首家建筑面

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MAY 2019

scale. The mobility and concentrationof the population and the prosperityof the business will definitely bringhuge business opportunities for thedevelopment of the self storage industry.
This is a market scale of RMB 10 billion.
We need to be patience to nurture thismarket. After all, Chinese consumers arebeing “spoiled” by the new economy. We
need to provide better services and better
products to satisfy their “appetite”.
中国拥有全世界最多的人口，经济发展蓬勃。几个世界级的城市群已渐具规模，人口的流动和聚居、商业的繁荣，必定为迷你仓行业发展带来巨大的商机，这
是一个百亿元级别的市场规模。我们需要有耐心来培育这个市场，毕竟中国消费者被新经济给「宠坏」了，我们需要提供更好的服务，更好的产品，才能满足他们的「胃口」。

开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting aself storage business?
Being one of the pioneer self-storage
operators, StorHub offers individuals
and businesses a range of reliable andsecure storage solutions to resolve storage
challenges at home or in the office. We
are delighted to be able to continue our
success and bring forth the StorHub
experience to the local where more people
gets to enjoy both affordable storage
space and comfortable living space.
When StorHub first started in
Shanghai in 2012, the concept of selfstorage was new to the locals. Hencethe team customized storage solutions
to cater to the local market including
promotion and education efforts.
作为较早的自助式仓储运营商之一，StorHub趣存自助仓致力于为个人和企业提供轻松、简单、便捷且安全可靠的您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
With the rapid economic development in
China and more well-travelled consumers,
the market today is more receptive to theconcept of self-storage. With the constantdevelopment of technology and newentrant of younger workforce, we arepositive that the smaller living spaces andrising consumerism will continue to fuelthe demand for affordable and convenientself-storage facilities in China.
With the increased competition
from other self-storage operators, wewill continue to focus in technology
development to create our unique selling
point.
随着中国经济的快速发展以及中国消费者国际视野的扩大，今天的市场更容易
接受自助式仓储的概念。同时，随着技术
的不断发展和年轻劳动力的不断涌入，城市居住空间日趋紧张，而消费主义日益高涨，这将继续推动人们对经济实用、便捷的自助式仓储设施的需求。
随着自助式仓储供应的增加，我们将更加专注于发展技术，以确保能够在竞争
中独树一帜。

IN STORE

n CHINA

Locker Locker Selfstorage
Charlotte Sun
Founder & CEO

描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company - when you
started, where your facilities are(cities), and your size.
Locker Locker Selfstorage company
founded and started in Shenzhen, China
in June 2013, we have four self storage
facilities right now with a total size of
5000m 2 .
乐存乐库於2013年6月在中国深圳成立并开始运营，目前拥有4个营运的仓储设施，总面积为5000平方米。
开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting aself storage business?
The most exciting thing in starting
up a self storage business in China is
to learn from the mature Self storage

market business owners and operators toknow how to run the business by using
a professional Self storage management
software and integrated with digitaltechnology at the same time to increase
efficiency and accuracy.
The biggest challenge that we arefacing right now is customer awarenessof the Self storage business, it is like allbusiness in different markets, when it is
at its initial infant stage, we still need toeducate our customers to guide them tounderstand what this new concept storage
business can help and contribute to theirlives and increase their quality of lives.
在中国开展自存仓行业最令人兴奋的
事情是可以向成熟的自存仓市场的企业和
运营商学习他们如何使用专业的自存仓管理软件，和同时将数字技术融会贯通，令效率和准确性提高。
我们现时面临的最大挑战是客户对自存仓行业的认识。就像所有业务在不同的市场，当它处於初期，我们仍然需要教育
我们的客户，指导他们了解这个新概念的仓储行业是怎样帮助和有助於他们的生
活，以及提高他们的生活质素。
您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
We can see that China represents anenormous virgin self storage market
especially with its massive populationbase and great density resources, it has astrong potential to grow even larger thanthe US market, less crowded and with lesscompetitive threats than the US at thecurrent time. It will no doubt outgrow US
market in the near future.
我们可以看到中国代表着一个巨大的新兴仓储市场，特别是其庞大的人口基础
和非常高的资源密度，它具有可能比美国
市场更大的增长潜力，现时市场未还饱和，而竞争威胁也比美国少。毫无疑问，
它有机会在不久的将来超越美国市场。

Your Storage
Davy Ding
Founder & Chairman

描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company - when you
started, where your facilities are(cities), and your size.
Your Storage started the business in 2016
and there are storage facilities in services
across seven cities.
优立仓公司在2016年开展业务，目前
在7个城市有存储设施及服务。
开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most

IN STORE

exciting and also some of the mostdifficult things about starting aself storage business?
The most exciting moment is therental rate in line with expectations.
Cooperation with the property owner has
many unpredictable factors under current
situation that would bring difficulties tothe business development.
当实际的出租情况与预期相吻合时是
最令人最兴奋的时刻。与物业方的具体合作从目前情况来看有许多的不可测因素，并对业务发展带来一些困难。

您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
China's self-storage industry will certainly
become the single largest market in Asia
in the future, and heading to reach orexceed the US market.
中国的自存仓行业在未来一定会成为亚洲最大的单一市场，在更远些的时间一定会达到甚至超过美国市场。

MAY 2019

7

n CHINA

MyCube Self Storage
Emma Feng
Founder & Chairwoman

描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company - when you
started, where your facilities are(cities), and your size.
The MyCube Self Storage was establishedon July 12, 2013 in Beijing. In themeantime, all 16 stores are located in
Beijing with a total area of about 20,000
square meters.
美立方自助仓成立于2013年7月12日，北京。目前16家门店全部分布在北京，总
面积约2万平方米。
开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting aself storage business?
The most exciting thing about opening
a self-storage facility is the joy that
customer's needs are met. Since theself-storage industry is not widely
recognized by domestic users, customers
face difficulties to look for self storage
services. After they entered MyCube self
storage and store their own items, theyoften express their heartfelt feelings “It’sgood to know you!” The sense of valuethat we experienced at this time was themost exciting, and it also encouraged
MyCube to continue insist on doing theself storage business.
The most challenge is “facing theuncertainties of the industry”: does
the government agreed that you haveprovided a compliant service to support
your long-term development? Does thecustomer think that you are safe enoughand trustworthy? Can the leasing party
perform the lease contract as promised
and guarantee the price? Can competitors
in the same industry follow the same
industry rules to jointly protect thehealthy development of the industry? andmany more. However, these uncertainties
also gave us the opportunity to develop in
the self-storage industry.
开设自助仓最让人兴奋的是感受到客

8

MAY 2019$600 million
Expected total size of the market
by the end of 2019户需求被满足的喜悦感。由于自助仓还不为国内用户所广泛认知，往往客户不知道去哪里寻找自助式存储服务；放他们走进
美立方自助仓，存放好自己的物品后，经
常由衷的发表感慨“如果早知道有你们的
存在就好了！”这时我们体会到的价值感
最让人兴奋，也鼓舞着美立方人继续坚
持，把自助仓做好。
最大的挑战就是“面临行业的各种不确定性”：政府是否认为你提供了合规的服务，支持你的长远发展？客户是否认为你足够安全，值得信赖？租赁方是否能如
约履行租期合同，保障价格？同行业竞争对手，是否也能遵守同样的行业规则，共同保障行业健康发展？等等。但，同样是这些不确定性给了我们自助仓行业的从业者发展的机会。
您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
China's
self-storage
industryhasexperienced the first 10 years, 2018, 2019,and 2020 is likely to usher in a period of
rapid growth.
1. Investors with diverse backgrounds
will join the industry, such as real estatedevelopers, property companies, offshore
asset investment management companies,
and individual investors. By the end of
2019, there may be nearly 200 brands inthe industry.
2. The total size of the market will
experience an explosive growth. If thetotal turnover of the industry has reached
300 million in 2018, it may reach 600
million by the end of 2019.
3. Small-scale reshuffle within theindustry. New entrants continue toincrease in volume, while early entrants
will enter the integration, mergers andacquisitions phase, seeking scale effects
and speed of development.
4.
Moredomestic
investment
institutions focus on the self-storage
industry or participate in actual investment; a few foreign investors enter theactual investment stage.
(The above opinions are purely
personal opinions and do not represent
any business views)
中国自存仓行业经历了最初 的10
年，2018,2019,2020年可能将迎来蓬勃发
展，迅速成长的阶段。
1.
将有更多不同背景的参与者加入这个行业，如：地产开发商、物业公司、
境外资产投资管理公司、个人投资者。
到2019年底，可能行业中有近200个品牌
存在。
2.
市场总规模会爆发式增长。如果
2018年行业总营业额已经达到3亿，2019
年底可能会达到6亿规模。
3.
行业内部小规模洗牌。新的进入
者不断的增加数量，而早期的进入者会进
入整合、并购阶段，寻求规模效应及发
展速度。
4.
更多境内投资机构关注自助仓行业，或参与实际投资；少数境外投资者进入实际投资阶段。
（以上观点纯属个人见解，不代表任何企业观点）The total size of themarket will experience an
explosive growth

IN STORE

Building 2-6 Leeds St

Sydney CBD 15kms
Building 1-3 Averill St

FOR SALE
Self storage facility& adjoining property
with permit forextension• Total combined land area
2770m2 approx• Total combined building area
3300m2 approx• Main road frontage & 2 street
access• Established 210 unit self

To request an information pack:www.boxcom.com.au/SSSydneyMetrostorage facility - Rhodes Self
Storage

For Sale, by Expression of interest closing Friday, June 14th 2019 at 5pm

Rhodes Self Storage
Number 3, Averill Street, Rhodes NSW, 2138

P:

0418 982 000

E:

rob@boxcom.com.au

W:boxcom.com.au

A:(HQ) Melbourne Office,47 Oxford Street, Collingwood 3066Disclaimer: All areas, and figures are approximate only. All reasonable steps have been taken to ensure the accuracy of this information, but thisdoes not constitute any representation by the us as the vendors agent and is provided as a guide only. Purchasers are advised to rely on their own
investigations sourced from the vendors records direct or statutory register such as land titles etc.

n CHINAKing Kong Mini Storage
Felix Wong
Co-Founder描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company - when you
started, where your facilities are(cities), and your size.
The 1st flagship store of King Kong
Mini-Storage, with an area of 500m 2 ,commenced operation in Oct 2017. In
the following year, we have established
6 more branches throughout Tianhe,
Haizhu and Yuexiu Districts, providing
self-storage service in Guangzhou corearea. Up till Jan 2019, the total area
already exceeded 4000m 2 .
金刚迷你仓珠江新城旗舰店在广州于
2017年10月投入运营，占地面积约500平方。随后的一年里，我们分别在广州天河区、海珠区、越秀区开设分店，截止到
2019年1月，占地面积已超过4000平方，
覆盖了广州市区区域。

开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting aself storage business?
Operating self-storage in mainland
China solves the space problem ofcorporates, e-business owners, retailers, and individuals. Helping the publicwith different storage solutions is one ofthe proudest moment for a start-up. As
self-storage is not prevalent in mainland
China, we are spending enormous timeand patience to cultivate the public on theuse of self-storage. This is also of one of
the company's visions.
在内地开设迷你仓可以帮助许多企
业、电商零售、家庭及个人解决储物难题，能够帮助大众提供不同的储物方案，
得到大家的认可是作为一个初创公司最值得自豪和开心的事情。由于迷你仓行业在
内地并不算太普及，能够通过耐心的灌输
和优质的服务令大家接受一个新生事物是我们的宗旨。

您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
In the face of the China rapid economy
development
andurbanization,
the growth of self-storage will be
unprecedented. Sooner or later, selfstorage will become supplementary to asmart city. In each urban district, there
will be self-storage services to corporates
and individuals. People will be craving for
extra storage space, in order to maintaina better working and living standard. By
then, self-storage will become a part ofpeople's lives.
随着中国高速的经济发展，城市化加速，未来迷你仓将会成为智慧城市配套，每个商区都会有配套的迷你仓为企业及居民服务。企业及居民渴望额外的储物空间，释放办公及居住空间压力，让自己的生活更舒适。届时，迷你仓将会越发被普及，变成家喻户晓的便民行业。

MiniCC Storage
Manuel Mauritz
General Manager

描述您的公司 - 您的公司是什么时后开幕的呢？在什么城市？面积是多少？
Describe your company - when you
started, where your facilities are(cities), and your size.
Our company MiniCC Storage (www.
minicc.com) was one of the first companies
to start self-storage in Shanghai. All ourfacilities are in Shanghai and we aim toown all facilities we operate. We look
for large independent facilities with over
4,000m 2 in size. We will be opening our
4th large facility in Shanghai in 2019 andlooking to expand further.
我们公司上海迷你仓储 (www.minicc.
com) 是其中一间公司最早在上海开始自存仓业务。我们所有的仓储设施是位於10

MAY 2019

上海，而我们的目标是拥有所有我们营运的仓储设施。我们寻找独立大型并超
过4,000平方米的仓储设施。我们将会在2019年开设第四间大型仓储设施，并希望进一步扩展。
开设一个自存仓业务有什么是最让人兴奋？有什么最大的挑战您曾面对过呢？
What have been some of the most
exciting and also some of the mostdifficult things about starting aself storage business?
China is unique and property transactions
are unique as well. Every deal is different,
exciting, and can get very complex. We
keep on pushing and go by “nothing iseasy but everything is possible”. Thereis a great Chinese proverb “Don’t beafraid of growing slowly, be afraid onlyof standing still.”
中国是与众不同，房地产交易也是别
具一格。每一项商业交易都不同和令人兴
奋，也可以非常复杂。我们继续推动并秉

承着「一切都不容易，但一切皆有可能」。中国有一句非常好的谚语「不怕慢，就怕停」。
您认为中国的自存仓业未来将会发展到那个位置？
Where is the future of self storage
in China heading?
China in general has a huge potential forstorage as wealth and as GDP grows so
will the need for storage. In Shanghai weare just at the start of this industry and it
has a bright future going forward. It willtake time and effort to educate the market
on the product but it is moving into theright direction.
中国总体上具有巨大的储存潜力，因为财富和国内生产总值的增长令储存的需
求也在提高。在上海，我们正处於这个行业的起步阶段，未来前景光明。这行业仍
需要时间和努力去教育市场，但它正朝着
正确的方向发展。

IN STORE

n BIG BOYS OF BUSINESSThe Big Boys of Business
The big boys of the self storage industry have not gotten big and strong by sitting on their laurels. They work
hard every day to find opportunities to participate and engage their community. There is a lot to learn from andabout them and here they are on BIG display.

General Storage Company(Lock + Store & The Store House)
Helen NgCEOHow did the company get started
and can you share with us a bit ofbackground about it?
GeneralStorage
Companywasincorporated in November 2010. We
bought the business from real estatedeveloper Mapletree. We had two facilities
then - Chai Chee and Tanjong Pagar.
How fast did it take you to grow towhere you are now and what wasyour strategy?
Today we have a network of 13 facilities- the largest network of facilities in
Singapore. It has taken us about sevenyears to reach this stage. After beingbought over by Singapore Post, webought over the Store Friendly franchisein Singapore, The StoreHouse in Hong
Kong (four facilities) and expanded
our footprint to Malaysia with our first
facility in Kuala Lumpur. We havebeen expanding the Lock+Store brandname through strategic M&A. We areconstantly on the lookout for underserved
areas with a healthy catchment ofresidents and small businesses.
What were some of the biggest
hurdles to overcome?
Boosting the occupancy rates to where
they are today. Our occupancy rate
is at an average of 75%. The industry
in Singapore is getting more crowdedwith new entrants every year. As Chairof the SSAA, I welcome the diversity of
12

MAY 2019

players today. This contributes to a more
dynamic industry where pioneers such as
Lock+Store compete with new entrants tocome up with more innovative offerings
such as serviced offices, valet storage
services, cashless payment services, onsite
recyclable waste disposal services andsmart inventory management services. It
does not matter if some of these offerings
have failed to live up to expectations.
What matters is we learn together as anindustry and innovate better offerings forcustomers.
Were there times in your growth
you saw great opportunities andyou jumped at them? If so, what
were those opportunities?
Absolutely. The acquisition of General
Storage Company by Singapore Post was
one such great opportunity to grow ourfootprint in Singapore, Malaysia andHong Kong. Today, as the subsidiaryof Singapore Post, we are able to offer
additional services such as onsite sale ofstamps and smart delivery packs which
hugely benefit our small enterprise ande-commerce storers.

What are the biggest lessons inyour growth you can pass on toaspiring big boys?
Fact-based market research is crucial
for business growth. Do not introduce
new services without first understanding
if they fulfil customer needs and arefinancially viable. Valet storage was thehottest new kid on the block in Singapore
a few years ago but fizzled out after
a while. This does not mean that weshould stop innovating. My point is that
innovation should be backed by market
research.
IN STORE

Morespace
Robert Cheng
Executive Vice President

How did the company get started
and can you share with us a bit ofbackground about it?
Morespace had a humble beginning of
78 storage units in 2009. At the time,
there had not been a single self-storage
facility in Taiwan. Every survey takenwith friends and relatives came back withskeptical stare. Most of them thoughtthat starting a self-storage business was
wishful at best. How could there possibly
be anyone in Taiwan willing to spendmoney on an off-site storage? Crazy
dude's wishful thinking.
Nevertheless, I consider myself
extremely lucky. Relentless digging on
internet allowed me discovering there
actually were people posting questions
sporadically for short term storage needs.
This discovery along with my belief that
self-storage had never been about sellingspace but about selling convenience
allowed me to take a leap of faith to startMorespace.
More luck followed. Without any
prior industry knowledge, the first facility
was opened on bull's eye. It was locatedin an area that remains one of the mosthighly demanded areas in all of Taiwan
today. 78 units were quickly filled up in
less than 3 months. This helped boosting
the confidence for further expansion.
Just then, my then co-founding andequal partner decided to part his way
and started his own storage company

with a large local conglomerate. It sent
chills down my spine as the 4-month
old hatchling Morespace was about tosquare off with its first ever competitor,
not to mention it had seemingly unlimited
financial resource. Did I mention I was
lucky? In retrospect, it had been luck
knocking on door as it made way for mycurrent partners to fill the void. Since
then, they have been supportive of my
expansion decisions and have been giving
me much needed board level guidance
until this day.
How fast did it take you to grow towhere you are now and what wasyour strategy?
Early on, Morespace took a fast expansion
strategy. The short term objective was toquickly gain scale of economy to absorb
the eventuality of increase in advertisingcosts,
more
specificallyinternetadvertising costs, as new players gradually
crowding the market. The long term aim
was to establish local market presence
and leading brand awareness so that
Morespace would become synonymous
to self-storage, at least, in Taiwan. With
about 40 facilities and 12,000+ available
units today, Morespace had since thenbeen leading the self-storage market in
Taiwan and in 2016 became the first,
and is still the only one, to broadcast TV
commercials. Morespace, I believe, has
become more or less a household namewhen people of Taiwan think of SelfStorage today.
What were some of the biggest
hurdles to overcome?

Then, in 2011 Morespace faced with
its very first community protest whena new facility was freshly constructed
and was about to open for business.
Like many other self-storage operators
entering a totally new market in otherparts of world, legacy regulation caused
tremendous confusion among city
officials, residents, law makers as well as
self-storage operators. Morespace lostquite a few million dollars (NTD) in thisinstance. It was a sum that almost sent
the infant Morespace into bankruptcy.
Thankfully, several operators in Taiwan
have banded together since 2016 to push
for formalization of regulation specificallyfor self-storage industry. Admittedly, theconfusion, though to a much less extent,
still exists today and the regulation will
likely change again and again in time
when a fire of SC Storage scale everoccurs. The industry is actually seeing
the light at the end of tunnel for a set ofclear rules to follow.
Were there times in your growth
you saw great opportunities andyou jumped at them? If so, what
were those opportunities?
With legislators and government officials
gradually ironing out critical regulation,
removing a lot uncertainties faced byearly operators, we envision reaching 120
facilities island-wide in the next 10 years
and issuing a self-storage specific REITs
on TSE.
To make the vision happen, we havebeen aggressively filling up top talents inall departments and empowering them tomake an impact on future growth since
2018. At the same time, we will begin
actively tapping the financial market.
This goal will not be achieved without thefull support of top talents at Morespaceand of its shareholders. I am grateful forhaving all of them as partners for life.
What are the biggest lessons inyour growth you can pass on toaspiring big boys?
Not much, Morespace still has much tolearn. If anything, 1. don't mess with city
officials and law makers and don't underestimate their power to send you into
bankruptcy over night; 2. I can't stressenough the importance of identifying
and keeping talents as well as supportive
shareholders.
This is a brief story of Morespace andthank you all for reading. Happy Yearof Cochon.

IN STORE

MAY 2019

13

n BIG BOYS OF BUSINESS

Quraz
Stephen Spohn
President and Representative
Director

How did the company get started
and can you share with us a bit ofbackground about it?
The Japanese self-storage industry was
founded in the early 1990’s, with mostearly supply represented by small (200300m 2), unstaffed facilities, often locatedin one or two floors of small, underutilized
office buildings.
Quraz was founded in 2001 on
the thesis that the US self-storage
model might be better suited to Japan,
specifically that relatively large (2,000 –
3,000m 2), operator-owned, well-located,single-use, higher spec facilities would
be more quickly adopted by Japanese
consumers and offer a better investment
return profile than the then existing
supply.
To test that thesis, Quraz’s
development strategy relied on sourcing
and repositioning a stock of underutilized
and misplaced office properties as selfstorage facilities via a conversion model.
Quraz management’s thesis was provenin 2001 and 2002 following successful
development and leasing at Quraz’s first
several properties.
How fast did it take you to grow towhere you are now and what wasyour strategy?
Following the Company’s businessmodel validation in 2001 and 2002, theCompany’s management rapidly built
out a platform that included in-housedevelopment and property management
capabilities such that it’s real-estate
portfolio would be entirely self-managed,
also similar to the US self-storage model.
Since Quraz’s founding, the Company
has grown it’s real-estate footprint by
an average of four properties per year
(currently 5-6% per year based on current
portfolio capacity), including several years
where growth significantly exceeded that14

MAY 2019

Were there times in your growth
you saw great opportunities andyou jumped at them? If so, what
were those opportunities?
As a principle we try not to “jump” atany opportunity to ensure we limit the
number and size of mistakes – a single
big mistake can negate a year’s worth ofdevelopment and returns. Alternatively,
we’ve built a controlled, systematic
approach to sourcing and development
based on a 15-year+ track-record that
we hope results in limited, and only
small, mistakes. Part of that approachis to focus on one and only one thing– developing self-storage facilities inmarkets, submarkets and micro-locations
that meet our demographics profile andare likely to maintain value for the very
long-term. You might call us a “onetrick pony,” a badge we would wear withhonor!
average and other years where there was
no growth. Quraz’s portfolio now totals
160,000 gross square meters across 64
properties.
What were some of the biggest
hurdles to overcome?
The biggest challenges for the businesshave always been, and continue tobe, (a) sourcing properties that pencil
to our return requirements and (b)financing. These challenges are likely
no different from many real-estatedevelopers. We continue to solve forthe sourcing challenge by developing
long-standing relationships with thebrokerage community, gradually building
a reputation as a credible and competitive
buyer, and evolving our sourcing
approach to include both conversion andnew development opportunities.
We continue to solve for the financing
challenge, which is more acute for a newer
asset category like self-storage versus core
categories such as office, residential andlogistics, by periodically visiting with avariety of lenders and educating them on
the self-storage category, building a longtrack-record of successful development
and leasing (often in relatively highprofile locations), and slowly growing ourpool of lenders.

What are the biggest lessons inyour growth you can pass on toaspiring big boys?
Many operators naturally start small
by leasing properties, similar to a retailmodel. I would encourage operators
to consider leveraging their existing
operations and track-record to develop
real-estate as a way to build significant
long-term value that might enjoy thebenefit of capital appreciation. To thedegree small operators are able to enter
real-estate development which likely
requires significant capital, it’s often
necessary to partner with outside equity
partners. In evaluating equity partners,
it’s important that the chosen equity
partner has an investment horizon
that matches the profile of self-storage
development, which is a relatively longerterm investment horizon than most otherasset categories due to a relatively longer
lease-up and stabilization period for selfstorage.
Put another way, it’s impractical tobuild a sizable portfolio of stabilized selfstorage properties within a typical realestate fund timeline that requires an exit
within five years. If forced to exit in five
years, often a self-storage portfolio has
yet to mature and unable to command avaluation reflective of maturation.

IN STORE

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n BIG BOYS OF BUSINESSStorefriendly Self Storage Group
Kevin Chan
Chairman

How did the company get started
and can you share with us a bit ofbackground about it?
I founded this company almost 17 years
ago for the reason that I saw Hong Konggrowing more and more crowded anddense while storage space in apartments
was getting smaller. Having studiedin Toronto, I started to get to know
more about self storage from a western
perspective. I also saw that industrial
spaces in Hong Kong we’re not being
fully utilized and the price was low so I
saw a great opportunity to invest.
How fast did it take you to grow towhere you are now and what wasyour strategy?
We’ve currently got over 130 branches
across the region but it started with an
idea to buy one and lease one. Why?
If you just buy, you’ll run short on
cashflow. This way you can get moreleverage from the bank. Further, an all
buy strategy, mortgages can be tough to
get and some of the best locations won’t
be available to buy.
In 2005, I recognized that 7-11
was everywhere and it was using the
franchising model so I saw opportunity
to do the same in self storage. At thatmoment in Macao, nobody wanted to doself storage there, but I saw opportunityand bought. By then I already had 40
branches.
After this it was Singapore in 2010
to cover South East Asia and Taiwan+ Shanghai in 2011 to cover greater
China because we wanted exposure to16

MAY 2019

other countries.
2011 was an especially critical
moment. Our marketing had been doing
great and the economy was coming back,and we had a lot of potentially interested
parties. The strategy then was to raise
the price of a franchise by a significant
amount which, before the price raised,
a lot of investors decided to jump in.
Potential franchisees wanted to join but
he was going to raise the price of the
franchise. In that year alone, he opened
over 45 branches.
What were some of the biggest
hurdles to overcome?
Manage every franchisee. Managing
franchisee as opposed to staff is very
different which is why we have a strict
training manual to manage franchisees.
As a franchiser, we do all the workin house for the franchisee – so they
are liable to the franchisee to ensure
everything is correct.
Opening branches – find a location.
Hong Kong is tight and you not
only need to overcome the customer
acquisition issues, you need to educateof the public and you need to fill thesites. This took, and still takes, a lotof marketing and innovative, creative
outreach.
From 2002-2012, I would sleep
3 hours a night as all I was doing
was work. All day I was going to law
firms, banks, finding locations, finding
franchisees, filling the sites, keeping
everything in order, etc.
Fire in HK – we have learned alot. If you do property management
and investment, you have to face government when issues like this pop up.
During 2016, we had to actively manage
properties with government officials andthe problem persists as there are a lot of
current updates. Without ownership ofproperty, would have no problems.

you saw great opportunities andyou jumped at them? If so, what
were those opportunities?
2002 - Due to SARS and other financial
crisis’ in the region there was anopportunity to invest.
2005 - We started franchising, for which
we were the first company to do so in theworld I believe.
2007 – We bought lots of industrial
property due to global financial Crisis in
2008.
2011 – The opportunity was the need toovercome and to expand many at once.
For that, we had to stay hungry and stayfoolish. For example, we had to open
3 branches in same building which is a
tough sell to potential franchisees. You
need to trick yourself that its going to befine, so don’t be over stressed.
What are the biggest lessons inyour growth you can pass on toaspiring big boys?
You need to plant seeds, allow togerminate and reap what you sow
with experience you gain over many
years. You can learn a lot from years
in the industry and can win over yourcompetition with this experience.
Also,you need to make yourself failas soon as possible. Without failure, you
won’t find success.

Were there times in your growth
IN STORE

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General Manager

Tell us your story
Our company, the Centreforce Technology
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on representation of SiteLink Web Edition.
New for the industry at the time, SiteLink
broker new ground being ‘cloud based”
and charged on a monthly basis.
The market really took to the newsoftware, with fantastic growth that
continues today, with over 500 sites acrossAustralia and the Asian region.
Early on, we knew the internet wouldchange the face of the industry and ourcompany started producing Self Storage
Websites, our first in 2002. We haveprogressed to being the largest provider
for Self Storage websites and online
marketing for the industry in our region,
with hundreds of websites and monthly
SEO and online marketing completed byour 23 staff.
Our company has created a few
industry firsts with the first online movein from software produced by our talented
team 8 years ago. Awarded “Service
Member of the Year" 3 out of the 4 lastyears is testimony to our approach tohelping customers.
Dallas Dogger, the founder, also was
one of the original members who formed
the Australian Self Storage Association andis a foundation member of the SSAA Asia.
He was part owner of Capital Self Storage,
with 4 sites based in Canberra ACT, which18

MAY 2019

sold to National Storage in 2015.
Sitelink Web Edition has over 14,000+
users world wide and is part of the Cove
Hill investment group which holds a
number of other Self Storage vendor assets.
Why does Self Storage needspecific software?
Whilst Self Storage is not a unique business,
its billing is. Some sites bill “first of month”
some bill on the anniversary of the movein. Combine this with move in deals, lateletters, CRM needs, credit card payments,
legal notices and inventory, integrations tosecurity systems and communication withexternal analysis and marketing softwareand it soon becomes evident that specialist
enterprise grade software is essential torun a busy connected Self Storage site.
Spreadsheets and accounting software
cannot deal with recurring billing.
PCI-DSS compliance (Credit card
standards) along with reporting standards
are critical in the choice of software madeby operators. Ease of use combined withgreat backup help is essential.
You can, of course write your own.
Work out how much it will cost, write that
number on a piece of paper and put it inyour top desk. When you exceed that cost,ring us! We will understand!
Where is the future of Self Storage
Software going?
Automation is the clear answer. As
computers and internet connections
become faster, software will adapt.
Integrating to other legacy and web
systems is happening every day and Self
Storage software will become faster andsmarter for every day use.
There is no denying that the future does
hold key automation for mundane tasks
like move ins and move outs. Many sites
are already trialling automated move ins.
We already see high growth in the
online move in space with increasing use
by consumers monthly. As users get toknow their own tech better, they expect tobe able to rent space on line. Fast.
AI is already being used in Self Storage
and we have created products that use AI(artificial intelligence) to identify repetitive
tasks and deliver them to consumers
directly.
More integrated services and fastermove ins will the hallmark of the future of
Self Storage software.
Why should we use your softwarein particular?
The overall market for Self Storage software
is not as big as one would think. The
industry faces consolidation and in 2019
we have already seen 2 other brands sold.
The resources needed to create highquality enterprise grade software are
massive. Millions of dollars are needed notjust for programmers, but R+D testing andall the support infrastructure is huge.
SiteLink is part of a larger family –Sold in early 2018 to a billion-dollar tech
investment group, the last 12 months
have seen a large investment to accelerate
development of the flag ship myHubbrowser based software.
This software is more than skin deep
with usability and features unrivalled in theindustry. With over 14,000 users, myHub
feature set is being added incrementallyso that the user base is not over-whelmedwith new technology.
As our industry grows and changes,
choosing the right supplier with classleading products, multi-country language
support (14 countries, many in Asia) and a
global workforce exceeding 300, SiteLink
becomes the clear choice for the connected
Self Storage operator.
There is no other global software
company committed to the Self Storage
market in Asia other than SiteLink.
IN STORE

Space Manager
Rip Bucks
Managing Director
RADical Systems

Tell us your story
I’m Rip Bucks, Managing Director of
RADical Systems, and I didn’t set out tostart a Self Storage Management Software
company.
I had always been interested incomputers and what they could do and so,in my early 20’s, when the opportunity towork for a software company and learn tocode came up, I jumped at the chance. It
so happened that this company had beencommissioned to write a management
system for self storage in the UK andthis was the project on which I learnt toprogram.
Some 4 years later and as a result of
another venture that failed, the company
went into administration and I foundmyself without a job. In the 1990’s many
programmers were out of work and after
65 job applications I made were rejected,
I wondered what I was going to do.
During this period I had been working‘on the side’ supporting customers of theprevious company, who used the software
I wrote and during a conversation with
one of them, they asked me why I didn’t
make the continued development of the
program and support services I offered‘official’ by starting my own company.
With no other options and therealisation that I enjoyed what I wasdoing, I purchased a readymade company
off the shelves of a local stationary shop,changed its name, and RADical Systems
was born!
For approximately 7 years thecompany consisted of just me, working
out of a tiny spare bedroom, in a little
terraced house in West London, where
my wife and I lived. At times, in the earlydays, I earnt less than the cost of thecleaner we employed because I was trying
to make a success of the business rather
than cleaning the house!
27 years later, RADical Systems has
offices in London and Hong Kong (withPartner offices in Scotland), employs
25 people who support in more than 9
IN STORE

languages, has thousands of users of ourSpace Management and Sales Accounting
system, Space Manager, in 34 countries
around the world and currently provides
the program in 10 languages, including
Chinese!
Why does self storage need a
specific software?
Why do we have different cars forgoing off-road rather than driving on
tarmac? Why do we have a laptop and asmartphone? The truth is that different
situations make different demands andany solution that claims to cover all
eventualities will most likely do none ofthem particularly well.
I am reminded of an English phase“jack of all trades; master of none” whichsimply means that anyone who states they
are good at everything is most probablyquite the opposite. Software is exactly
the same in that respect. When I started
coding, there was much demand for asingle application that did everything acompany wanted. But they were expensive
to write and just did not work very well.
It’s not surprising when you consider
that in order to write a program for aparticular task, the programmers needs
to have a detailed understanding of what
is required as well as how to accomplish it– in other words, I believe better softwareis created when they have expertise inthat particular field.
Even within Self Storage Software theprograms available from the different
suppliers generally service different
needs in the industry. A system that suits
one company may very well not work
for another. The different approaches,facilities and features different Self
Storage software programs have to offer
only enhances the Self Storage industry ingeneral by ensuring companies actually
have available the systems they need to
run their operations successfully, now
and in the future.
For the most part, the system you use

should work your way, you should not
be forced to work the way the systemdoes. Diversity brings choice both in Self
Storage and Self Storage software.
Where is the future of self storage
software going?
Now there is a question that all software
suppliers would like the answer to!
I think that there are two main
approaches to the future development ofmanagement software:a) features demanded by the operatorsof self-storage facilities, or regulatory
requirements of the environment in which
they operate.
b) advances in technologies andprogramming
environments
which
software suppliers incorporate into theirportfolios, in some cases providing featureand design improvements that self storage
operators didn’t know they needed, until
they were made aware of them.
Ultimately, I believe we are primarily
driven by the industry itself and the needsof its users and customers, so planning forthe future is a constant challenge.
Why should we use your softwarein particular?
This may seem like an odd way to start,
but if we are not the right software foryou, you shouldn’t!
So this comes to the ‘crux’ of thematter: what is the right software? How
do you choose?
Software is important so getting theright program is too. It’s also an on-going
expense, but in the scheme of things,
considering how important it is to thesuccess of your business and your reliance
upon it, it is probably rather good value –when you consider the alternative of notusing any system at all.
That’s not to say that you should notconsider this – just don’t get too hungup on it. Otherwise you might miss thebenefits of a system which actually does
what you need it to do now and with the
MAY 2019

19

n GET TO KNOW SOFTWARE

flexibility to work with you as you growyour business. Contrary to what is often
reported about Space Manager, whilst insome situations is it more expensive thanother options in the market, often it isn’t.
When looking at program options
consider what you need now and what
you plan in the future.
What manual work-arounds do you
have to work with currently? Are you
having to create manual steps to fill in for
the fact that you cannot get the reports
you want? Do you have obligations such
as Personal Data protection regulations or
the need to provide for Customer’s rights
to have data you hold on them removed,
but your software cannot handle that?
Do you manually transfer data to 3rdparty systems because it cannot be done
automatically?
Our system, Space Manager, is about
flexibility. If you are worried about thenews of data breaches that seem to be so
regular in the press these days or just want
the comfort of being in control of your20

MAY 2019

own data, our database can be hosted ona laptop, if only one access point is needed
or installed on your own internal server,
for multi-user use, so you control who hasaccess.
If being responsible for your own
backups, hardware or environment
management is not your thing, SpaceManager’s database server can be hosted
in the cloud or on a Virtual Server – justto name a few of the options.
What about reporting? Do you havewhat you need or are you exporting to
Excel and then manually manipulating
the data until it is suitable for yourneeds? If you want to be able to amend
existing reports, add totally new ones
designed to your specific requirements,
Space Manager has an in-built reportdesigner (or you can use our reportwriting service). If you want to be able
to export from Space Manager directly
to a 3rd party system, we can do that
too – in fact we’ve probably alreadybeen asked to do what you need, orsomething very close to it – in 27 years
we’ve seen most things (but definitely
not all)!
Our system is highly configurable, or
you can use it straight out of the box. The
same program can be used on a laptop
or in a system servicing hundreds of sites
and users. To add browser services, wehave our SpacemanWeb utility which
provides for users to access a range ofSpace Manger facilities via a browser or
smart device. But for full blown real-time
website integration, the people who doyour web site can take advantage of theSpace Manager WEB API. If we do notalready have the API component you needfor the function you want on your site, it
can almost certainly be designed for you
by our in-house experts
There is so much more to SpaceManager, but you choose what is goodfor you and what is not. All we would ask
is that, if you are not an existing user ofSpace Manager, let us show you why we
could be the right choice for you.

IN STORE

Storeganise
Miles Davison
CEO

Tell us your story
Storeganise provides modern management
software and marketing websites forvalet and self storage. Companies inmore 20 countries around the world use
Storeganise’s cloud based software to
manage their customers and automate
their operations from any device.
Why does self storage need a
specific software?
Competition in every business is becoming
more and more fierce. With people’s timeand money being drawn in by so manydifferent brands and service offerings,
companies these days need to stay at theforefront of their industry to keep up. Self
storage is no exception.
Technology plays a pivotal role inreaching customers and providing themwith an experience that they have cometo expect in every aspect of their lives.
Convenience should be at the core ofwhat self storage companies provide theircustomers and for today’s consumer, thatmeans empowering them to be able tomanage as much of the process as they
can online.
The same goes for those operating thebusiness – they should be given the tools
needed to automate as much of their dayto-day as they can so that more time canbe spent on building their brand, footprint
and growing their customer base. Like allbusinesses, a self storage company needs
the right software in order to strive.
Where is the future of self storage
software going?

Automation is already an important focus
for many self storage operators but it isstill a long way off from the norm. We see
automation as a core part of where self
storage is heading. Automation in all partsof the business, including rentals, moveins & move-outs, payments, site and unit
access, etc. Software plays a central rolein allowing companies to achieve the goalof moving to fully unmanned sites.
While automation is important,that shouldn’t come at the expense ofproviding services that enhance thecustomer experience. Integrated service
offerings are likely to become morecommonplace in all sectors, self storage
included. An example could include tieins with ride sharing apps to aid transport
to/from a site.
As a provider of software also forvalet storage, we naturally also see lotsof growth in this space over the coming
few years. On-demand solutions continue
grow and valet (aka on-demand) storageis seeing the same focus by companies andinvestors, backed by growing demand
from customers in cities around theworld. The conveniences in today’s world
are expected now in all service offerings– with online ordering, collections &deliveries and digitisation of data (i.e.
online photo inventories of stored items)
as perfect examples.
Why should we use your softwarein particular?
Whether looking to book a hotel, car,restaurant or any other number ofservices, today’s consumers want to beable to find and book their services online- on any device and from anywhere. Self
storage users are no different. That Is
why everything we do is cloud based,
mobile responsive and focused on the user
experience.
Companies can add a booking portal
to their website in minutes, allowing theircustomers to automatically browse sites,book units and manage their accounts
and billing online. This enhances thecustomer experience and helps increase
stickiness too.
Operators can leverage seamless task
management to automate move-ins,
invoicing and customer onboarding.
Simple integrations and a comprehensive
API allow for further customisation of thesystem for any business needs. Storeganise
was built with multiple languages andlocalisation options in mind from thevery beginning which makes it perfect forcompanies operating in any country.
What’s more, Storeganise allows
companies to manage both self storage
and valet storage operations from a single
platform. The inventory management
function tracks the location every itemin storage with unique barcodes andimages assigned to each item. Transportmanagement capabilities track deliveries
and collections from customers. In
summary, Storeganise is a complete
solution for running any number ofstorage services from anywhere.

Are you an SSAA member and want to be featured in the SSAA In Store Magazine?
Do you have something insightful and educational for our members?
Let us know - luigilatona@selfstorageasia.org. In Store Magazine printed twice a year

IN STORE

MAY 2019

21

n CHINA RIVERGATE

真実の瞬間：中国におけるセルフ・ストレージ事業の台頭
Ying Lin
Partner
Easy Rivergate
50年前、ラス・ウィリアムズとその義理の息子ボブ・マンが世界初のセルフ・ストレージの建物を建てたとき、このビジネスがハリウッドを超え、今日320億ドル規模の事業になるとは想像もしなかったでしょう。2018年までに、全米で52,000を超えるセルフ・ストレージ施設ができました。これは全米のマクドナルド、バーガーキング、
ウェンディーズの店舗を足した総数を上回ります。
1964年、ラス・ウィリアムズがテキサス州で建てた最初のセルフ・ストレージは、
主に石油機器や工具の保管に使用されていました。より良いサービスを提供するため、この第1世代のセルフ・ストレージは、郊外の工業地帯に（利用者が大きな機器を簡単に出し入れできるように）車で乗り入れられるよう設計されました。
（1代目セルフ・ストレージ）
第2世代のセルフ・ストレージは、郊外化と「資本主義の黄金時 代」により普及しました。
1960年代から1990年代にかけて、交通量、公害、犯罪率の増加のため、大変多くのアメリカ人が都市部から郊外へと移動しました。同時に、アメリカの力強い財政
状況と金融改革によって消費が刺激されました。具体的には、米国の「資本主義の黄金時代」にはGDP成長率が年間9％、消費者金融成長率が11％となりました。セルフ・ストレージは、新規に郊外へ引越しをした
人々の所有物を保管するための新しいライ

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OLIVER STOAGE22

MAY 2019

IN STOREフスタイルとなりました。
21世紀に入ると、経済危機が住宅市場を崩壊させ、米国の住宅所有率は20 08
年の80％から2018年末には64％へと低下しました。交通手段の発達と金融リスクの低下に伴い、アメリカ人は物を所有するよりレンタルするようになりました。より多くの中級・上位中流階級のアメリカ人が生活空間に妥協するようになり、公共サービスを利用しやすい、市内に近い高級 集合住宅へと移動しています。過去10年で、この恩恵を受けた米国のセルフ・ストレージ
事業は、不動産市場における最高の投資商品の1つになりました。新タイプのセル
フ・ストレージ施設が都市部で導入され、新しい住民を引き付けるため、従来よりもかなり高級仕様にされました。
(MCSS Brickell、マイアミ、フロリダ、
アメリカ）
2017年の香港で開催されたアジアセル
フストレージ協会（SSA A）・エキスポに触発された中国のセルフ・ストレージ市場
は、米国のセルフ・ストレージ市場と大変似た道をたどっています。ボストン・コン
サルティング・グループの調査によると、中国のミレニアル世代による消費のシェア
は今後10年間で2倍になり、中国都市部の総消費量の65％を占めるようになります。欧米諸国の影響を受け、中国のミレニ
アル世代は、生活の質の追求、新体験、
高価な体験に妥当な代金を支払うことにより関心を持っています。前世紀のアメリ
カの「資本主義の黄金時 代」でそうであったように、今日の中国国民は、強い経済成長を背景に生活の質をより良くしようとしています。セルフ・ストレージは彼らにとって、自宅を整理するための購入品や私物を保管する上で大きな選択肢となるでしょう。
住宅価格の上昇と都市化の進行によって中国の平均的な居住面積が圧縮され、セルフ・ストレージは中国国民にとって更に必要になってきています。北京、上海、
深圳など中国の主要都市の平均居住面積は1人当たり240平方フィート（約22㎡）であり、コンドミニアムの価格上昇が続く
につれ年々縮小しています。第1級都市での平均住宅価格は1平方フィート（約0.1㎡）あたり約1,000ドル です。この高価格のため、中流・上位中流階級の中国人家庭
は平均約800〜1,300平方フィート（約74～121㎡）の コンドミニアムで暮らしています。中国国民が居住面積を最大活用し、住宅価格上昇に対応できるよう、中国の不動産会社が超小型コンドミニアム［500平方フィート（約46㎡）未満 、2寝室 、通常サ
イズのキッチン、浴室付］を普及させようとするニュースをよく目にします。住宅価格の

IN STORE

Ying Lin

上昇に苦しむものの生活の質に妥協したくない中国の国民にとって、コンドミニアムへのこのような高額の支払いに対し、セルフ・ストレージははるかに手頃で、必要な選択肢になっています。
今日の中国のセルフ・ストレージ市場を米国のそれが通過してきた道と比較すると、セルフ・ストレージ事業の将来の拡大を支えるような同様の需要が今日の中国市場にも多く見られます。力強い経済成長によって支えられた消費が改善し、セルフ・ス
トレージ事業にとって市場環境は堅実なものとなるでしょう。住宅価格の上昇と居住面積の縮小から、今日の中国国民にとってセルフ・ストレージは更に必要になります。
中国の人口は米国の人口の4倍であり、今日の米国の53,000を超えるセルフ・ストレージ施設と比較すると、中国にある既存の378の施設は、世界で最も人口の多いこの国にサービスを提供する上で大きく遅れをとっています。数年前におきた香港のセル
フ・ストレージ施設の火災により、現在のオ
ペレーションにとってガバナンスとオペレーションの標準化が早急に必要であることが市場に警告されましたが、セルフ・ストレー
ジは新しいライフスタイルとして第1級都市に住む多くの中国国民に受け入れられると予測されます。このことから、市場における
既存・将来のセルフ・ストレージ事業者にとって、事業拡大の大きな機会が生まれると考えられます。
ディベロッパーの観点からは、人口密度、消費増加、居住地域の縮小により、中国でのセルフ・ストレージ需要が高まると考えられます。現在、中国のセルフ・ストレージ市場を独占している企業はなく、精通したオペレーターが中国のセルフ・ストレージで大活躍する機会が残されています。一方、中国市場には、外国企業がその独特な市況に参入する上で高い障壁があります。
現地の計画チームと調整し、現地企業が支配する地区制、検索エンジン、ソーシャル
メディアを理解するには大変な努力が必要
で、検索エンジンの最適化も異なるアルゴ
リズムで動作しています。また中国本土で事業を行うことの複雑さから、資金調達も課題になります。これらの特別な課題に対し、このビジネスモデルを実現には、強力な地元パートナーを持つディベロッパーとオペレーターが必要です。
Rivergate Companies(リバーゲート社）と Easy Storage（イージー・ストレージ社） の合弁会社は、中国でのビジネスチ
ャンスの発掘に尽力しており、中国市場における競争力ある業者の一員となることを目標にしています。
Ying Lin、中国パートナー、Rivergate
Companies / Easy Storage JV（中国、上海）

MAY 2019

23

Presents

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The

journey of athousand miles

beginswith one step.

n EXPO

Expo Programme
Wednesday May 15
9:00 - 11:30
Scott Jensen | Board Member | Adigma - Cameron Urry | Co
Founder | Adigma - Gabe Thayn | Co Founder & CEO | Adigma Kevin She | Co-Founder | SC Storage & Adigma Asia

Advanced Digital Marketing & Analytics Beating The Competition Without Price Wars
Avoiding a race to the bottom means identifying and targeting
the right customers for your business and leaving the badcustomers for your competition. In a crawl, walk, run approach
we will explain how to ensure you are focused on the right
metrics and measuring those correctly, followed by how to
identify the best customer for your business and finally how totarget those customers through a combination of advertising,revenue management and marketing content.

13:00 - 17:00

9:00 - 9:15
Kickoff to Year Five!

Welcome to YOUR Self Storage Expo Asia 2019 !
Has it already been 5 years? Time flies when you're having fun
and we have indeed had a bit of that with a lot more to come. The
Self Storage Expo Asia has been the premier annual event to mix,
mingle, learn, discern, grow, and know. You understand why you're
here so take advantage. This year it's all about perseverance andyou're surrounded by movers and shakers to help you continue toreaffirm you're at the right place.... at the right time.

9:20 - 9:30
Helen Ng | CEO | General Storage Company – Self Storage
Association Asia Chairwoman

Chairwoman Welcome
The industry in Asia is growing like never before with interest
coming from almost every country in Asia. In the driver's seat,
Helen is ensuring the SSAA is keeping on top of the latest.

MiniCC Storage, CBD Self Storage, StorHub

9:35 - 9:45

USC Facility Bus Tour

Luigi La Tona | Executive Director | Self Storage Association Asia

As every year, we look forward to showing off the hometown's
self storage facilities! Hosted by Universal Storage Containers,
you won't want to miss the big, small, new and growing sites we
explore this year with CBD Self Storage, Mini CC, and StorHub!
SPONSORED BY:

State of the Union: One Year on
As the industry body for self storage in Asia, we share andcollaborate with SSAA members on many levels all year long.
Here we'll recap the year and learn more from you as we continue
our journey together.

9:50 - 10:10

19:00 - 21:00
PTI Welcome Cocktail
PTI knows a good welcome party when they see it as they've
hosted the Expo Welcome Cocktail for 4 years running. On floor
G with a wide berth of space for all to mingle the night awayamong great people, food, conversation and minds, what's not tolike?! A gentle reminder, hangovers are horrible on day 1.
SPONSORED BY:Group Photo | Sponsor Thank You | In Honour Of
So many people to thank, so little time. This is the photo op of
the year!

10:15 - 10:45
Meet the vendors and each other

Networking, Coffee, and Brain BreakSPONSORED BY:

Thursday May 16
Networking & Registration Starts
Arrive early to do what you came here to do, build your businessand network the heck out of the room.

26

10:50 - 11:25
Ajmal Samuel | Chairman | OCTO3 Group Holdings

8:00

MAY 2019

Strategize, Fail, Learn, Persevere
Perseverance is just a word but some people embody it. Ajmal
Samuel has faced a challenge or two but it has never stopped theambition within. His biggest challenge yet is as an entrepreneur,
growing from the early days of payment gateway systems. He

IN STORE

joins us here to share his entrepreneurial experience and what it
takes to ignore the noise in order to grow forward.

14:50 - 15:25
Meet the vendors and each other

Networking, Coffee, and Brain BreakSPONSORED BY:

SPONSORED BY:

11:30 - 11:50
Markus Scherer | Director | Ipsos Business Consulting

Branding in the Self Storage Context:
How, What & Why
Self Storage in Asia is growing but not sprawling. It is rightaround the corner, two floors above, and across the street fromyour current facilities. What to do? Well, forever reducing yourprice will affect how customers look at the industry so change
your ways and grow your brand. Consumers shop brands, brands
have more value, brands exit stronger, investors like brands.
How, What, and Why? We'll tell you.
SPONSORED BY:

15:30 - 15:55
Matthew Chee | Sales Director | Mandarin Self-Storage

Self Storage Pricing Strategies
Matthew Chee knows self storage. He also knows how to create
more value for the business through pricing strategies. In thispresentation, he'll share these tricks in order you get the mostvalue from your hard earned customers.

16:00 - 16:25
Louis Chung | Managing Director | Hongkong Storage

Essential elements for continous growth inbusiness - Corporate Culture
11:55 - 13:30
Lunch + Learn
R6 Lunch Presentation (12:30 - 13:10)

Online & Digital Marketing for Self Storage successWith the majority of new customers searching for Self Storage
online, are you using best practices to ensure your Self Storagesite gets your fair share of leads? Come and hear from R6 Digital®,
Australasia's leading Self Storage Digital Marketing agency, whowill deep dive into online and digital marketing, showing youwhat works best to achieve Self Storage success.
SPONSORED BY:

13:35 - 14:00
Jeff Flowers | COO | PTI Security Systems

Four IoT Questions, Four IoT Answers
IoT is the buzz acronym many companies are striving to use inorder to put them ahead of the competition. There are certainly
many potential IoT opportunities in self storage, particularly as
they become person-less. Here we'll ask 4 of the most important
IoT questions and you'll get 4 of the most important IoT answers.
SPONSORED BY:

14:05 - 14:45
John Lindsey | President | Lindsey Self Storage Group & John
McGlynn | Chairman | Storage Vault

Invest in Self Storage: The Many Ways Featuring
the Two Johns
There is no 'one way' when investing in self storage. There are
multiple avenues and are often not considered because 'building
a site is the only way I know how'. The two Johns are well versedon the topic and will go through each possibility in order you
may get the most mileage for your money.

In the mega trend of automation, AI, big data analysis, IoT
solutions...etc, who in the company is responsible for designing
the business process, managing daily operations and delivering
customer value? We all know that satisfied customers are notenough, how do we nurture happy employees and to makecustomers smile upon paying the bills? In this session, Louis
Chung will share the experience of building your staff's senseof responsibility and ownership; while the company is facing
internal and external challenges, how to maintain the momentumof growth, and how to facilitate long term customer relationships?
With established corporate culture.

16:30 - 17:10
Terence Kwok | Founder & CEO | Tink Labs / hiLessons Learned and Opportunities Gained from
Building a Business From Scratch
Terence Kwok will share how he grew hi Inc (formerly Tink Labs)
into a global company that operates in 82 countries. Despite
his success, his journey as an entrepreneur was never smoothsailing. In his speech, Terence will discuss disrupting the
hospitality sector, innovation and the challenges of launching anentrepreneurial venture.
SPONSORED BY:

17:15 - 18:30
Day 1 Closing Cocktail
19:30 - 22:00
Adigma Celebration DinnerLets Celebrate! Adigma is putting on some of the best food in theworld with friends new and old for an unforgettable evening. There
will be plenty of everything to go around so make sure you've got
seats for this! Bring plenty of business cards and an appetite.
SPONSORED BY:

SPONSORED BY:

IN STORE

MAY 2019

27

n EXPO

Friday May 17

10 mins break
9:35 - 10:00

8:00
Doors Open
8:15 - 08:45
SSAA Members only

SSAA Annual General Meeting
For SSAA Members only - 2018, the year that was.

9:00 - 9:25 (Concurrent Sessions)

1-2, 2-more - Raju Lalwani | Managing Director | Cube Self
Storage
Cube Self Storage started as a single facility and has grown intoa handful. Along the road they've learned through mistakes
but have taken every one in stride and are now growing acrossborders. Small businesses can learn a lot from their story andthey are happy to share it.
--Innov8 2 B Gr8 - Kevin Chan | Chairman | Storefriendly
Self Storage Group & Jes Johansen | CEO | Amicus Investment
Management
Kevin Chan and Jes Johansen are not shy about pushing theboundaries and as a 'seniors' in the business, their aim is toinspire others to grow through an entrepreneurial spirit andinnovation. Come to be inspired.

Malaysia (Desmond How | Director & Founder | Flexi Storage),
Thailand (Pakdee Anivat | CEO & Founder | Istore Self Storage),District of Taiwan (Jodi Chen | CEO | Easy Storage Taiwan)
VS Developing - What do Malaysia, Thailand, and District of
Taiwan have in common? They are growing in self storage andhave a lot more room to move. Country leaders in the businessfeel strongly about their industry and are willing to fight in orderto tell the world about it. After this, where would you invest?
--Shanghai (Alex Chung | Managing Director | Good World Storage)
VS Beijing (Emma Feng | Founder & Chairwoman | MyCube Self
Storage) VS Shenzhen (Charlotte Sun | Founder & CEO | Locker
Locker Self Storage)
VS China - Beijing VS Shanghai VS Shenzhen. Many of you are here
to learn about China and our speakers aren't shy to brag about theirchosen cities for self storage operations. Get ready for fireworks!

10:05 - 10:40
Meet the vendors and each other

Networking, Coffee, and Brain BreakSPONSORED BY:

Modern software powering
valet & self storage
Find out more & book a demo:
storeganise.com

28

MAY 2019

IN STORE

n EXPO

10:45 - 11:25
Bob Tan | Director | JLL & Markus Scherer | Director | Ipsos Business
Consulting

Regional RE & SS Review + SSAA Ipsos BC Survey
Results
Knowledge is king and knowing not only what the regional realestate outlook is but how our SSAA members feel about the stateof the industry will help you better understand the kingdom.
JLL, through a tailor made research report, and Ipsos Business
Consulting, through our SSAA Annual Survey, will thoroughlyshare all this information and more.
SPONSORED BY:

headcount as smaller operators, resulting in a decrease in
per unit HR costs. In this session, we will demonstrate h0w
integrating analytics, marketing, call center reporting, revenue
management and optimization into one holistic view candramatically improve the efficiency of the marketing andrevenue management of your business. In addition, the tools
required to do this analysis are less expensive, often times free,
and more ubiquitous then they have been.
SPONSORED BY:

12:00 - 13:30
Lunch + Learn
2 of Your Top Topics - 20 Minutes Each - Go! (12:30 - 13:10)

Round Tables
11:30 - 11:55
Scott Jensen | Board Member | Adigma - Gabe Thayn | Co-Founder| Adigma

How The Big Players Win Big
Big operators win through significant improvements inefficiency. Two examples of this in self-storage are 1) The large
REITs typically have CPAs that are 1/8th - 1/10th of smaller
operators meaning for the same budget they can acquire 8-10
more customers than smaller operators and 2) Through data
and technology large self-storage operators are able to manage
3-4 times the number of properties with the same personnel/

IN STORE

Round Tables! Professionals discussing topics including: 1) Japan2) Hong Kong 3) China 4) Malaysia and Singapore 5) Self Storage
Security and IoT 6) Self Storage Law 7) Construction and Design 8)
Self Storage Software

13:35 - 14:10
Paul Fahey | Director | Easy Box Italy

20 Years a Storage Guy: The Highs & The Lows
Paul Fahey has seen a lot in this 20 years as a self storage owner,
operator, and investor in Europe and quite simply, he's here toshare it all with us as there's been plenty of highs and plenty of

MAY 2019

29

n EXPOlows, with a side of perseverance and a lot of lessons learned.

Emma Feng | Founder & Chairwoman | MyCube

Operational Lessons in China Learned!

14:15 - 15:40
China! All You Want to Know!
There are plenty of lessons to learn here for what will be the mostdominant market in the world.
--Ying Lin | Partner | Rivergate Companies & Yang Yingdan (Lucy) |Chairman's Assistant | Easy Storage

What We See in China
With over 1.3 billion people increasing consumption, What We
See in China is potential self storage growth on a grand scale.
Together in partnership, Rivergate Companies, one of the largest
private self-storage developers in the US, and Easy Storage, one of
the most experienced self-storage operators in China, wishes toshare with you the insight they see for big bright days ahead in
the Chinese self storage industry--Sam Xie | Head - Research China | CBREA Macro Overview of Real Estate and Self Storage
in China

Emma Feng, as an operator and entrepreneur will discuss thedifficulties of self storage in China as she's seen a lot. From
starting her company, to expanding, she's connected to theindustry and has a story to share.
SPONSORED BY:

15:50
Day 2 Closing Cocktail
16:30 - 21:30
Storefriendly Experience Evening
The Storefriendly Experience - An exclusive event for those thatwant to see the best Shanghai has on offer. A feast for insatiable
taste buds and entertainment for insatiable hearts.
SPONSORED BY:

CBRE are known globally for their best in class research and Sam
will share a strong overview of the self storage and real estatemarket in China.
---

SELF STORAGE EXPO ASIA 201915-17 May 2019 | Hongqiao Jin Jiang Hotel
THANK YOU SPONSORS

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asdf

30

MAY 2019

IN STORE

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n SPEAKERS

Event Speakers
Pakdee Anivat
CEO & Founder | i-store Self Storage
Started off as President at an IT data center company, I then moved on toestablish Storage Asia in 2015, operating self-storage service under thei-Store brand. I graduated University Majoring in Finance and Banking.
Before starting the self-storage business, I used to attend many real estate
courses because it was always my dream to become a property developer.
I started to learn about the self-storage market 3 years ago by seeing
many investment opportunities as a result from trend of urbanisation.
Many Thai and Expats prefer to live in condominiums in Bangkok CBD.
Nowadays, price of condominiums are rising around 15% a year yet, room
sizes are decreasing. I am confident that this period is the right time tobuild this business and that i-Store will become the leader of the selfstorage industry.

Kevin Chan
Chairman | Storefriendly Self Storage Group
Kevin, Kai Ho Chan is the Chairman and founder of Store Friendly Self
Storage Group, which was founded in 2002. The company has over 130
branches all over Hong Kong, Macau, Singapore, Taiwan and Shanghai,
which provide over 40,000 storages and 1,200,000 square feet. Kevin isdetermined to build up a “Brand” when he first started the business. He
believed the motto of “Do it from heart”, only the honesty and sincerity
can sustain customer base. Store Friendly is heading to expand thebusiness all over Asia – “Store Friendly, the No.1 Self Storage Network in
Asia.

Matthew Chee
Sales Director | Mandarin Self-Storage
Matthew joined Mandarin Self-Storage in March 2018 and is responsible
for the Sales and Business development of Mandarin Self-Storage in
Singapore. Prior to joining Mandarin Self-Storage, Matthew was the
Director for Redbox Storage in Hong Kong for 3 years and as an Operations
Manager for 7 years in Big Orange Self-Storage, Singapore and Hong Kong.
In his previous and current role, Matthew has hands on experience insetup, procurement, financial performance, marketing, development andoperational elements for all the self-storage buildings that were under his
care. Matthew has 25 years of sale, retail and customer services experienceand has particular expertise in the area of self-storage staff management
and training.

Jodi Chen
CEO | Easy Storage Taiwan
Jodi Chen started Easy Storage Taiwan in 2010. The journey of running abusiness is full of ups and downs, sometimes the downs can test one's
limit. With Jodi's continuous positivity and perseverance, the Taipei-based
company expanded to seven facilities and the revenue has grown morethan 700% since the beginning. Winner of Micro Business Entrepreneur
Award presented by Ministry of Labors in 2014, Jodi aspires to be an
inspiring leader for her team. She continues to grow Easy Storage Taiwan
and plans to have a network of 10 storage sites across Taiwan by 2020.

Alexander ChungManaging Director | Hongkong Storage
Alexander Chung officially joined Hongkong Storage, as Managing Director
in 2014. Mr. Chung focuses on operational and facility management , talentdevelopment and customer services, and is committed to enhance theSelf-Storage services and facilities to the leading international standards.

32

MAY 2019

Mr. Chung has more than 30 years of management experience in logistics
and supply chain industry. Before joining Hongkong Storage, he served anumber of well-known multinational companies, including DHL, DOW and
Sumitomo. He also acted as external consultant for McKinsey, KPMG andsome local companies in China from 2012 to 2013. Mr. Chung has a profoundunderstanding in network development, process improvement, quality
and service management, with an in-depth understanding of Greater
China market, laying the foundation for the company to expand in the
Mainland and overseas.

Louis ChungManaging Director | Hongkong Storage
Mr. Louis Chung is the pioneer in the development of the self storage
industry in Hong Kong. He established Hongkong Storage in 1997 withhis brother Mr. Bobby Chung, which is the first batch of self-storage
company in Hong Kong. Louis is full of new and disruptive ideas all thetime. In 2006, Mr. Chung brought the concept of commercial logistics
to personal user market and created “Yes-Storage”, another innovationin the industry. Talent Development, Technology Advancement andRisk Management are always in the core of Louis' belief about businesssustainability, these formed a part of the key success factors upon serving
high-income level segment. Under the leadership of Louis, Hongkong
Storage is honoured to receive awards from different aspects, includingthe "Distinguished Salesperson Award” for two consecutive years,“HKACE Award”, “ERB Manpower Developer" and "Elite Award of HKIHRM".
Mr. Chung also facilitated the SAP System deployment for enhancing
management capability and laying a solid foundation for supporting thecompany’s international development. With the passion of achieving
the sustainability of management, Mr. Chung led the team successfully
obtained "The Best Enterprise Risk Management Award" at 2015 and suchact further strengthened Hongkong Storage’s leading position in the selfstorage industry.

Paul Fahey
Director | Easy Box Italy
Paul Fahey has been a storage professional for nearly 40 years, initiallyin moving and storage and for the last 20 years in self-storage. He
would consider himself a developer and operator of small portfoliosof large facilities, for the specific purpose of fast onward disposal tolarger operators, having exited 4 times so far. He currently operates two
portfolios, one in the UK (where he has previously established and soldthree portfolios to national operators) and also EASYBOX the largest
operator in Italy, which he acquired in 2016, sold in 2018, but retains aminority interest. Paul is a past president of FEDESSA and past chairmanof the UK SSA and in his spare time has been an industry consultant tocompanies across Europe and the Middle East for 18 years."

Emma Feng
Founder & Chairwoman | MyCube Self
Storage"As one of the earliest self-storage operators in Beijing, MyCube Self
Storage (founded in 2013) has served more than 50000 self-storage users
and managed 15 facilities of average 1000 square meters in the past 5
years. With more facilities on the way in 2018, MyCube aims to provide
better and wider service for more communities and various businesses
in Beijing. Before the founding of MyCube, Emma was an excellent
investment director in digital broadcasting business. Now with thedevelopment of her company and the local self storage market, Emma isseeking venture capital and partner which would certainly help to speed
up the expansion of scale and diversity."

IN STORE

MAINLAND CHINA SELF-STORAGE
INVEST WITH US!

A joint venture between Rivergate Companies
and Easy Storage
美国Rivergate companies 同中国好易仓公司的合资平台One of the largest private self-storage developer in
the US
美国最大的私人迷你仓开发商之一

One of the largest self-storage operators in mainland
China
中国最大的迷你仓运营商之一$500 million USD of self-storage portfolio undermanagement现管理超过5亿美金的迷你仓资产

30 years experience in real estate business inShanghai超过30年的上海房地产市场经验

Ying Lin
林影

Lucy Yang杨迎旦

15618233952
305-794-4955

13917680926

ying@rivergatere.com

yangyingdan@qq.com

想投资中国大陆的迷你仓？
同我们聊聊吧！

n SPEAKERS

Jeff Flowers
COO | PTI Security Systems

Terence Kwok
Founder & CEO | Tink Labs / hiJeff Flowers serves as Vice President and Regional Director for Eurasia
at FINCA International, Inc. and FINCA Azerbaijan, LLC. Mr. Flowers is
responsible for the oversight and development of seven FINCA affiliates
in Eurasia. Mr. Flowers has 12 years of senior management experience
with microfinance institutions in the region. Mr. Flowers served for eight
years as the Country Director for FINCA Azerbaijan, building the institution
from startup to become the leading non-bank microfinance institution in
the Eurasia region. He served as Chairman of the Board at Microfinance
Company “Mikro Kapital Russia” Co. Ltd. (formerly known as Microfinance
Company “FINCA” JSC). He serves as Chairman of FINCA UNIVERSAL CREDITORGANISATION CLOSED JOINT-STOCK COMPANY. He serves as Memberof Supervisory Board at FINCA Azerbaijan, LLC. He is a graduate of theAmerican Bankers Association Stonier School of Banking. He holds a
Master's degree in International Relations from the London School of
Economics and Political Science and a Bachelor's degree in Business
Administration from Andrews University, Newbold College, UK.

Terence Kwok is the Founder and CEO of Hong Kong-based hi Inc. (formerly
Tink Labs). hi Inc is a next-generation travel company that empowers people
to experience all the world has to offer through an integrated technology
platform. This platform encompasses inspirational content, travel booking
tools, hotel services, destination services, smart products for the hospitality
sector, and data intelligence. The handy Smartphone, a free guest amenity,
produced by hi Inc, can be found in around 600,000 hotel rooms worldwide.
The company, which has attracted over USD 300 million of funding, currently
has over 700 employees in 52 offices globally. Prior to starting Tink Labs,
Terence attended the University of Chicago. He was included in Forbes’ 30
Under 30 list in 2016, and has appeared on Bloomberg and CNBC.

Desmond How
Director & Founder | Flexi Storage
A banker by profession, Desmond entered the self storage industry after
a long search for an evergreen business that could grow sustainably in
Malaysia's developing market. Flexi Storage, his collaboration with partnerand longtime friend Alex Lee, has already established itself as one of
Malaysia's leading self storage providers since its founding in 2014. To
date, they have 2000sqm of storage under management (with a further
1000sqm under development) and are actively pursuing the markets
of startup businesses and international students as engines of their
growth.In aiming to be known as Malaysia's ""ultimate storage solutions
provider"", Flexi Storage place a premium on quality service and apersonalised approach, a core proposition they intend to nurture carefully
before pursuing further expansion opportunities.

Scott Jensen
Board Member | Adigma
Scott Jensen has been working in Digital Marketing for over 20 years.
As Sr. Director of Market for Extra Space Storage (NYSE: EXR) Scott grew
the digital marketing department from 1.5 to 41 people over 7 years andaccounted for over 70% of new customers and over $375MM in annual
revenue in 2013. This included the development, management, anddirection for SEO, paid search (PPC), optimization, analytics, call center,and development teams as well as close work with data analysis andrevenue management groups. In addition, Scott set the digital strategy
and managed the acquisition and strategy for the Top Level Domains(TLD or gTLD) program including .extraspace and .storage at Extra SpaceManagement Inc. Scott then became the head of digital marketing at
Instructure, a B2B SaaS company focused on learning and development
software through a successful IPO in 2015. Currently, Scott is a board
member of Adigma, a digital marketing agency, as well a digital marketingand business consultant for SEO, paid search, website optimization,
analytics, call centers and organization structure with a global clientele.

Jes Johansen
CEO | Amicus Investment Management
Jes is the co-founder and CEO of Amicus Investment Management, a Singapore
Monetary Authority licensed Fund Management Company with focus on selfstorage investment. He’s an entrepreneur at heart and an experienced andsuccessful operator of industrial properties in Asia, specifically self-storage
and flexible space management. Previously, he was the founder and CEO ofStorefriendly’s business in Singapore, which in three years organically reacheda market share of 11%. The business was acquired by Singapore Post in 2015.
Before Storefriendly, Jes was Managing Director of Steel Storage Asia, the Asian
operations of the world leader in self-storage building & design. Jes was aFounding Board Member of the Self Storage Association Asia and he obtained
his MBA from the IMD Business School in Switzerland.

34

MAY 2019

Raju Lalwani
Managing Director | Cube Self Storage
Raju is a marketing specialist who has solid experience managing,developing and nurturing brands in Asia for almost 20 years. As theManaging Director of the Hong Kong operations, Raju is trusted withensuring corporate objectives are properly implemented and that the
Cube brand is well positioned for continuing expansion in Hong Kongand beyond. Although a relative newbie to the self storage industry,entering it just over three years ago, Raju has gathered much experiencein all aspects of the business as he overcame the challenging changes inthe Hong Kong self storage industry that has added much to what wastraditionally a rather straightforward industry.

Ying Lin
Partner | Easy Rivergate
Ying joined Rivergate companies four years ago and has been involved in 20 self
storage and 10 multifamily acquisition & development projects with Rivergate
Companies. Ying grew up in Fujian, China, and understands both US and Chinese
self storage markets. Ying is able to bring his expertise from the US (the mostmature self storage market) to China and integrate it with Chinese culture.

John Lindsey
President | Lindsey Self Storage GroupJohn Lindsey graduated from the College of Charleston with a degreein Business Administration with a Commercial Real Estate Development
concentration. Licensed for nearly a decade, his only focus has been self
storage as he has explored brokerage, development and management overthe past seven years while working on various projects projects throughout
the world John is a member of the North Carolina, South Carolina andNational Self Storage Associations, as well as a Board Member of the national
Self Storage Association, the NCSSA, and Former President of the SSASC.

John McGlynn
Chairman | Storage Vault
My first company was started as a hobby whilst at university, its core focus
is now annuity revenue commercial property ventures such as Storage
Vault - our self storage division as well as general Property Investment
and Development, and Strategic Land Acquisition. Specialties: Self
Storage, Property Investment and Development.

Helen Ng
CEO | General Storage Company
Helen Ng is Chief Executive Officer of General Storage Company Pte Ltd(Lock+Store Singapore and Malaysia, The Store House Hong Kong). Comingfrom a background in property development, Helen became Singapore's
first female self-storage hub Chief Executive Officer when she took over
the Lock+Store business from real estate developer Mapletree in November
2010. In November 2013, Helen received the Singapore Women's Weekly
Great Women of Our Time award in the “Finance and Commerce” category.
In April 2014, Helen was appointed Deputy Chair of the inaugural SelfStorage Association Asia (SSAA) – the first Singaporean to be appointed toa key Board position. In April 2016, she was appointed Chair of the SSAA.
IN STORE

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RADical Systems (HK) Ltd
Tel: +(852) 2659 7555 Email: radical@radicalsys.com
www.radicalsys.com.hk“RADical have a very
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Jimmy Gibson
CEO Big Yellow

n SPEAKERS

Ajmal Samuel
Chairman | OCTO3 Group Holdings

Gabe Thayn
Co Founder & CEO | Adigma

Ajmal Samuel (施杰浩) is a Hong Kong based Entrepreneur and a
Hong Kong national-level athlete. He is the Founder of OCTO3 Group
Holdings Limited, a Hong Kong headquartered ICT and Financial
Technology Solutions Provider with local presence in Thailand, Singapore
and Pakistan. Prior to founding OCTO3, Ajmal worked in various internet
technology companies and start-ups in Hong Kong that had applications/
implications globally. Ajmal is also a Founding Member of the Association
for Universal Accessibility Hong Kong and volunteers his time as amotivational speaker for numerous Non-Governmental Organisations,
youth bodies and Corporations and Companies. In addition to his busy
career and hectic lifestyle, Ajmal is also a serious and avid sportsman,having participated in various triathlons, marathons and regattas aroundthe world.

Gabe Thayn is a Co-Founder of Adigma. He has been in the Digital Marketing
industry for over 11 years with a specialization in the self-storage industry forthe last 8 years. Gabe has spoken on panels at Google and Bing, has his work
highlighted in a dozen case studies, and has built many tools to automate andoptimize digital account performance for multiple industries.

Markus Scherer
Director | Ipsos Business Consulting
As a Head of Hong Kong, Markus is responsible for leading and managing
research and consulting projects in Hong Kong, across China as well asother countries in Asia Pacific. These studies cover market and competitor
analysis, full market entry strategy development, industry benchmarking
analysis and best practices development. Prior to working in Hong Kong
Markus was based in Shanghai with Ipsos Business Consulting, where he
was responsible for client management and leading consulting projects.
Markus lived in Shanghai for 10 years before coming to Hong Kong. Markus
is multilingual, he speaks and writes fluent English, Chinese Mandarin andGerman. He also holds a Diplom Volkswirt (German equivalent of a masters
degree in economics) from Albert Ludwigs University in Freiburg, Germany.

Kevin She
Co-Founder | SC Storage & Adigma Asia
Kevin She, the owner of the biggest self-storage chain, SC Storage, inHong Kong and Macau with over 60 locations. He introduced the mini
storage concept to Hong Kong, launching SC Storage in 2001. SC Storage
was the first in Hong Kong to develop a chain-store/retail format,
opening new outlets near MTR stations and other convenient areas tocreate strong brand consciousness. He believes in developing a good
corporate culture, aligned with the group’s strategic goals. He has
recently joined Adigma, a marketing and technology platform, as cofounder of Adigma Asia.

Charlotte Sun
Founder & CEO | Locker Locker Self
Storage Company
Charlotte Sun, Founder and CEO of Locker Locker self-storage Company inShenzhen. She is also the managing director of Ellis hardware products
manufacturing company, which was founded 16 years ago in 2002, oneof the leading manufacturer in China that supplies and exports hardware
products worldwide. Since she started Locker Locker self-storage
company, she has also expanded her factory to manufacture self-storage
partitions and steel materials to build and construct storage units andfacilities.Prior to that she was a senior Financial analyst of JP Morgan
investment bank and was also a senior investment consultant of theworld second largest US consultancy firm Hewitt Associates. Ms Charlotte
Sun graduated from University of Westminster in London. UK.

Bob TanDirector | JLL

Bob is part of the JLL Alternatives group. He currently leads the selfstorage practice for Asia, and is based in Singapore. He has more than
10 years of real estate experience dealing with a variety of asset classes
across the region. Having represented both buy and sell side mandates,
he has extensive transactional experience with strategy and analysis,
acquisition, marketing, divestment, and due diligence processes.

36

MAY 2019

Luigi La Tona
Executive Director | Self Storage Association
Asia
Luigi is the current and founding Executive Director of the Self Storage
Association Asia and since March 2014, has grown it to a globally recognizedindustry body. While challenges run across the wants and needs of diverse
global organizations and professionals, he works strategically with the self
storage and investment community with a focus on increased industry as wellas business growth and protection. Previously, Luigi managed one of the largest
business communities in Hong Kong with The Canadian Chamber of Commerce,
worked closely with the real estate community at CBRE, and engaged regionalorganizations while at Time Warner. An international relations graduate fromthe University of British Columbia in Canada, he is married with two beautiful
daughters.

Cameron Urry
Co Founder | Adigma
An accomplished Senior Marketing Professional with 15 years of experience indigital marketing. I love puzzles. At my core I visualize and understand how the
disparate pieces fit together allowing me to create simplicity out of complexity
driving my love for digital advertising. Creating a seamless relationship between
the customer, technology, product and all these complexities drives my passion.
I enjoy companies with a clear direction, value innovation, fast-paced and highgrowth. Specialties: SEO, SEM, PPC, Social Media, Web Analytics, Data Analysis,
Marketing Technology, Conversion Optimization, Lead Generation, Content
Marketing, and Branding

Andrew WorkFounder | New Work Media
Andrew Work has been providing insight, excitement and entertainment as an
MC and auctioneer across Asia, Europe and North America for over a decade. He
has introduced and been on stage with Hollywood stars, national leaders andNobel Prize winners. He runs New Work Media, publisher of Harbour Times. He
was part of the founding team of the Self Storage Association Asia and never
met a self-storage person he didn't like!

Sam Xie
Head - Research China | CBRESam Xie started to lead the research function in China since 2016. Sam
overseas a team of 28 researchers, monitoring and analyzing property market
trends in office, retail and industrial sectors across 17 major cities of China.
The team proactively provides market insights to corporates and investors,
through regular and topical publications, and customized data and market
study services.

Yang Yingdan (Lucy)
Partner | Easy Rivergate
Ms. Yang Yingdan (Lucy) serves as partner of Easy Rivergate, she is also Chairman
Assistant of Easy Storage. She is currently pursuing a PhD of finance at China’s
Academy of Social Science, and has already obtained a bachelor’s degree in law
and MBA's degree. Ms. Yang has worked as both legal counsel and investment
advisor for Fucheng Enterprise (the parent company of Easy Storage) since 2002.
She headed the 1st BOT project in China and has overseen major investment andacquisition projects including finance leases, energy saving ventures, sewage
treatment, business park development and fast-growing forests. Ms. Yang is
also in charge of the bond investment, as she has assisted creditors process the
Huarui debt which is worth around 2.6 billion RMB.

IN STORE

Legal advisers
to the self-storage industry
Withers is one of the first law firms in Asia to provide a full suite of legal and tax services
to the self-storage industry. We can help facility operators, investors, financiers and industry
suppliers to navigate issues across the region relating to:· Corporate/commercial contracts· Mergers and acquisitions· Real estate· Debt and equity fundraising· Dispute resolution· Employment· Fund formation and structuring· Intellectual property· Insurance and liability claims· Regulatory compliance· Tax
Please contact us for more information at
apac.enquiries@withersworldwide.com or
your usual contact in the firm.

withersworldwide.com
London | Cambridge | Geneva | Milan | Padua | Hong Kong | Singapore | Tokyo | Melbourne | Sydney | British Virgin Islands
New York | Greenwich | New Haven | Los Angeles | Rancho Santa Fe | San Diego | San Francisco

THE LEADER IN
SELF STORAGE DESIGN& CONSTRUCTION
Consulting
Early consultation will ensure that the very best self storage facility is built
to suit your budget and deliver optimised income.

DesignOur in-house design team can design your self storage facility with thebest unit mix to appropriately satisfy market demand.

Manufacture
By manufacturing core products internally we are able to provide
unique product solutions, control quality and offer market
leading warranties.

Innovation
Our commitment to research and development ensures that our products
continually provide clients innovative self storage solutions.

Installation
Our installation teams have many years’ experience in the installation of
all components of a self storage facility including units, services andaccess control.

SupportOur work doesn’t stop when a project is complete, we have dedicatedsupport staff to assist you with your self storage facility.

PLEASE CONTACTSTEEL STORAGE TODAY
WITH ANY ENQUIRIES+65 6862 9365
sales@steelstorage.com.sg
steelstorage.com.sg