Integrated Report 2022
Introduction

Updating Our Philosophy

Messages from Management

Value Creation Process for “10X”

Strategy & Performance

Sustainability

Corporate Governance

Company Overview

05

The New Group Philosophy
In October 2022, we revised the Group Philosophy.
The mission and creed have been left unchanged as the Group’s significance, mission in society, and spirit thathas been passed down since the foundation. Because there have been significant changes in the environment
surrounding society and businesses in recent years, as well as in our business structure and scale, we haveformulated a new vision to realize our mission, outlining what we aim to become and the contribution tosociety that we want to achieve in the medium to long term.
In addition, as we strive to realize our mission and vision, we have defined a new set of values,“Resilient, Caring, Exciting” that are important to the Group as a whole.

VisionTo be a place where people areempowered to create a new era
To open the door to a nameraka futurewith creativity and technology
To make a complex world bright andsimple through the power of digital

MissionTo inspire the world
with entrepreneurshipValues
CreedResilient, Caring, Exciting

Hinerankai*open: We aim to make the door bigger so that people can move forward smoothly into the future we pursue.
*nameraka: We define nameraka as a harmonious state without friction and barriers.

Integrated Report 2022
Introduction

Updating Our Philosophy

Messages from Management

Value Creation Process for “10X”

Strategy & Performance

The New Vision
The newly formulated vision consists of three sections:i) what kind of environment (place) we create for human resources to develop,ii) what value those individuals will create with what core competencies, andiii) what kind of positive impact they will have on society as a whole and how they will “inspire the world.”

To be a place where people are empowered tocreate a new era
Clause 1

It expresses our desire to position the Group as a place where people witha high sense of ownership and a strong entrepreneurial spirit grow throughbusiness and create a new era.

To open the door to a nameraka futurewith creativity and technology
Clause 2

Clause 3

Through creativity and technology, the source of the Group’s business value,
we aim to create a better future, broaden the “door to the future,” passthrough the door together with stakeholders, and coexist and prosper together.

To make a complex world bright and simple
through the power of digital
It represents our stance to take on challenges in response to social issues whilevaluing the distinctive qualities of “Septeni.”

Note: These are the examples of interpretation of the new vision. In our Group, each employee is encouraged to interpret and act on the vision fromtheir respective standpoints and concepts.

Sustainability

Corporate Governance

Company Overview06Integrated Report 2022
Introduction

Updating Our Philosophy

Messages from Management

Value Creation Process for “10X”

Strategy & Performance

Sustainability

Corporate Governance07

Company Overview

Thoughts behind the Formulation of the New Group Philosophy
Koki Kaku, Head of the Corporate Design Office at Septeni Holdings Co., Ltd., who was the driving force behind the project,speaks about the thoughts that went into the new vision and what the Group aims to become.

The new vision formulation process
First, to find the Group’s core words, we listened to theopinions of every single Group Senior Executive Officer,
as well as Koki Sato, the Group’s representative. We
extracted words by asking various questions such as“What do you like about the Septeni Group?” and“What do people outside often say about us?” We alsocollected the thoughts and opinions of Group members
evenly without bias toward their departments orseniority. Then we took the elements we had gathered
and treated them as keywords, organizing them into twokinds of words: those that expressed the uniqueness(core competencies) of the Group, and those that
represented the ideal state and the kind of worldview wewanted to realize as a group.

Keywords collected at the first stage ofvision formulation
The Group’s core competencies
Humanresource
development

Animalspirits

Digital/internetCreativity
and technicalskill

The Group’s ideals for the future
Everyonegets to bethemselves

Fun andexciting

Sharedhappiness

Reason for adding the values of“Resilient, Caring, Exciting”
The Group is made up of over 30 companies, each ofwhich has its own management philosophy and code of
conduct that suits it. In light of that, we simplified thevalues that the whole Group should prioritize and aimed
to make them coexist with the philosophies of eachcompany. This is why we changed the position of the“Septeni Way” code of conduct we had set up in the pastand decided to use the words “Resilient, Caring,Exciting,” which we had established as our corporate logo
design concept, as the Group-wide values.

The aim of the new corporate philosophy

Change andstructuring

etc.

Smoothconnections

Our next step was to use the words we had organized
as a basis to output a large number of prototypes to serveas specific vision phrases. Based on them, the membersof the Corporate Vision Reformation Project, including Mr.
Sato, held many discussions. The final phrase selected
was one that Sato expressed in his own words.

Freedomand fairnessetc.

It goes without saying that our goal is for each Group
company to expand its business based on its uniquephilosophy. However, at the same time, we believe there
is an energy that can only be displayed and a world thatcan only be realized through group management.
Through this renewal of our philosophy, I hope that every
employee will strongly feel their identity as a member of

Details are available in the Group’s official notes.
Revising the Group’s corporate philosophy! The road to a new vision https://note.com/septeni_group/n/n78fbb3977dd9 (*Only available in Japanese)

The newly formulated Group values

Resilient

CaringExciting• Stability• Inclusiveness• Unconventionality• Grit• Cooperation• Inspiration• Courage• Adaptability• Originality

the Group once again, and that somewhere in their hearts,
they will continue to harbor a desire to fulfill the Groupphilosophy through their individual business activities.

Koki Kaku
Head, Corporate Design Office
Septeni Holdings Co., Ltd.