Press release

The #moritafamily motto sets thestage for the IDS dealer evening
Cologne, Germany, March 2023. J. Morita Europe GmbH invited guests to thetraditional dealer evening on the first day of the IDS 2023 trade fair in theDock² event hall in Cologne. Around 220 international guests from 45
countries were enthralled by a spectacular entertainment programme,meaningful speeches and an award presentation to the most successful
trading partners.

The traditional Morita dealer evening on the first day of the 40th IDS trade fair
impressively demonstrated that the Japanese family company of Morita not onlyvalues but celebrates its worldwide #moritafamily, which consists of customers,partners and employees. Around 220 representatives from a total of 45 countries
were very happy to meet again as guests of Morita after the restricted contact ofthe pandemic years. The skilfully presented industrial architecture of Dock² in
Cologne harbour provided the setting for a varied evening programme with a great
feast for eyes, ears and palate. As they arrived, the guests were greeted with thetraditional sounds of Japanese taiko drums played by Masa Daiko, one of the best
Japanese drumming groups in Europe.
Morita as a worldwide family
As an eloquent host Markus Otto, Director Sales & Technical Service at J. MORITAEUROPE GmbH, guided guests through the evening. He not only greeted all theguests present but also members of the management from Japan, including CEOHaruo Morita and presidents of the Kyoto and Tokyo production sites, Hiroshi
Tanaka and Shin-Ichi Nakayama. In his words of welcome Markus Otto once again
drew our attention to the exhibition motto #moritafamily: “Our dealer evening isalways fantastic proof of the fact that we are genuinely a worldwide family.” Hetalked about the combination of great talent and expertise in the #moritafamily andthat the Morita brand with its demands for the highest precision and quality
ensures the closest bond of all family members. The Japanese culture of thecompany plays an important role in this, Markus Otto commented: “As membersof the #moritafamily we are all ambassadors of our company and would therefore
also like to understand our Japanese roots.” As a fitting sentiment all the guests hada Japanese Daruma at their table, a symbol of good luck to fulfil their wishes.
Morita as a partner of all people for precision and quality in dentistry
Haruo Morita, President and CEO of the Morita group, also warmly greeted theguests and pointed to the fact that the pandemic had demonstrated how strong
the team spirit at Morita is and the important role the family aspect plays,
particularly in view of the current crises and conflicts. “I am proud to say that wehave a great team at Morita that is committed each and every day to create uniqueproducts and solutions of outstanding quality. We are all together this week at theIDS in Cologne. As a partner to all people we are united in the aim of achieving thehighest degree of precision and quality in dentistry. This maxim helps us every day
to meet the right decisions, operate successfully on the market and present ourinnovations to you at the IDS.”
From Mount Fuji via the Cologne Cathedral to the awards
The artist Kelly Huesca impressively illustrated the #moritafamily as a connectionof the Morita Japanese company with the world and its events. Her ephemeral andsmoothly merging transitional sand art pictures created a link between Mount Fuji,
Japan’s highest mountain, and Cologne Cathedral. Following a convivial dinner –accompanied by the sounds of pianist Rick Coleman – the official programme
culminated in another highlight, presentation of the awards for outstanding
performances to a long list of trading partner teams from all sales regions
worldwide: the prestigious “Global Sales Awards” went to Scientific Dental Ltda.
(Brazil), Henry Schein Inc. (USA) and Henry Schein (Australia). Awards foroutstanding performances as newcomers in the team were received by the2/4

Innovation Dental Group (Egypt) and Innova 4D Dominicana SRL (DominicanRepublic). Awards were also present for outstanding performances in specificproduct groups: Anh & Em (Vietnam), Benco Dental (USA), C. Klöss Dental GmbH(Germany), CoSi Dental GmbH (Germany), Fomed Biotech Inc. (Taiwan), Grimberg
Dentales S.A. (Argentina), Metco Dental A.S. (Turkey) and Quantum Leap
Healthcare (Singapore). Following a very varied programme, lengthy discussions
and culinary delights, the #moritafamily got the more relaxed part of the evening
started. The digital turntable of DJ Mini provided irresistible rhythms and enticed
hosts and guests onto the dance floor.

Further information about J. MORITA EUROPE GMBH is available at www.morita.de
Contact:
J. MORITA EUROPE GMBH
Carmen Schwarz
Justus-von-Liebig-Straße 27b
63128 Dietzenbach
Germany
Tel.: +49. 6074. 836 0
Fax: +49. 6074. 836 299
info@morita.de
www.morita.de

About Morita:
The Morita Group is one of the leading manufacturers of medical technical products.
The traditional Japanese company, with sales companies in Europe, USA, Brazil,
Australia and Africa, provides a wide range of products. Leading the way in X-ray
diagnosis and endodontics, the product portfolio offers high-performance imaging
systems, including 3D volume tomography, treatment units, turbines, straight andcontra-angle handpieces, instruments, and endodontic measuring and preparation
systems. With a great emphasis on quality and continuous research, over 2,000
employees worldwide focus on the needs of users and dentists. In this way the spirit
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of Junichi Morita, who founded the company in 1916, lives on. Morita, now in its third
generation of family ownership, is under the management of Haruo Morita.

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