VALLEY CENTER
Guide & Chamber of Commerce Directory

2022
VCCHAMBER.COM 1

LIVE THE

Country D ream
IN VALLEY CENTER

Here are the photos: could I please have the order go as
followed; Kim, Doug, Suzie Durant, Bitsy, Suzy Thomas,
Gina

Kim
CucinellaDoug
P e r ke t t

Suzie
DurantYOUR LOCALHOM E & R A N C H E X P E R T S

Bitsy
Mason

Suzy
ThomasGina
S a lye r

DRE 01523105

287 32 Val ley C e nte r Ro a d – Va l ley C e nte r, C A 92082
P h o n e: ( 76 0) 749 - 0 9 9 9 | va l leyce nte r h o m e s .co m
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INSIDE
17

40

26

48

6

Chamber President's Letter

31

8

History of Valley Center

32-33 Chamber Business Map

11

Jim Desmond, County Supervisor

34

Stampede Rodeo

13

Lieutenant Menzies, SD Sheriff's 		
Dept.

37

Rincon Band of Luiseño Indians

14

Message from Assemblymember 		Waldron and Senator Jones

38

Local Mortgage Lending

40

17

Valley Center Library

The Valley Center Pageant 		
Association

18

100 Years of Bates

43

Triple B

21

Valley Center Residents

44

Daughters of the Republic

22

Schimpf Family Story

25

VC Water District and Fire Chief 		Messages

26

2020 Business and Citizen of the 		Year52-53 Chamber Member Benefits

Neighborhood Healthcare

6129

Western Days

46-47 Growing in Valley Center
48

Best Local Bike Ride

51

Schools

54-60 Chamber Member DirectoryCommunity Information

Cover Photo by Lisa Scarpello
4 VCCHAMBER.COM

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Welcome to Valley Center
Valley Center is an unincorporated city innorthern San Diego County with a population of
approximately 25,000. Our Community consistsof 94 square miles and is bordered by Escondido,
Fallbrook, Bonsall and Palomar Mountain.
Included in our boundaries are five Native
American Tribes: San Pasqual; Rincon; Pauma; La
Jolla; and Pala.
Warm summers and cooler winters make Valley
Center a prime agricultural area. Our farmers
grow a wide variety of fruit including avocados,lemons, oranges, grapefruit, and grapes. You
will also find lavender farms, protea ranches andmore.
We have multiple wineries, restaurants andbreweries.
Like most areas in San Diego County, we are
growing and changing all the time. There are
new homes, new businesses and some great new
residents enjoying our awesome community.

Hellhole Canyon Preserve, bike Palomar
Mountain, camp at Woods Valley Campground or
enjoy a picnic at Adams Park.
As the President of the Valley Center Chamber ofCommerce, I invite everyone to come and enjoy
our great community. The Chamber of Commerce
is a great place to get the information you willneed to make your visit a success. We are here topromote all the great activities and events that
our town has to offer. If you are new to town,
the residents of Valley Center welcome you andyour family. If you have been calling Valley Center
home for 1 day, 1 year, or even 100 years we would
love to get to know you more. Stop on by ourChamber office, give us a call, or come on out toone of our events.

Can't wait to meet you
and your family!!

We have everything from new business owners
operating a small business out of their home tocasinos, restaurants and some very long-standing
family businesses in town. A-1 Irrigation Do-it
Best Hardware recently celebrated 50 years inbusiness in Valley Center. The world-famous
Bates Nut Farm is a family owned business whichcelebrated its 100-year anniversary in 2021!
Our library is a top-rated asset in the community.
The Valley Center History Museum is run by
volunteers and is a great resource to learn about
our long history. We have had residents such as
John Wayne, Bill Murray, Steve Reeves, Fred
Astaire and so many more.
The natural beauty we have to offer is without
parallel. You can hike or ride a horse in the

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Stuart Holthaus, President

Valley Center Chamber of Commerce

VCCHAMBER.COM 7

The community known today as Valley Centercan claim more than three dozen historic sites;
can boast that countless diplomats, folk heroes
and celebrities have lived here; and that some of
the most important contributions to medicine,science and space were made by men and women
who called this place home.
The town's contemporary history began 160 years
ago when the mostly barren region welcomed
its first settlers after President Lincoln signed
the Homestead Act, attracting primarily farmers
from the midwest who took advantage of theopportunity to claim 160 acres of land for anominal filing fee. Others were immigrants fromforeign lands striving for a decent existence onland of their own.
Valley Center in 1862, however, was notunclaimed wilderness. It had long been home
to descendants of at least two Native American
cultures. The earliest known documented
reference to the North American Indians living

8 VCCHAMBER.COM

in the community had been documented in thediary of a Franciscan missionary who explored thearea for the San Diego Mission in 1795.
The name Valley Center was not the town's
original moniker. The name Bear Valley or Bear
Valley Township was commonly used to describe
the area from 1866 when the largest California
Grizzly Bear in history was captured and taken
down. It weighed 2,200 pounds. Before thatincident, the town had no official title. The
name changed in 1874 to Valley, in 1878 to Valley
Centre, and modified in 1887 to Valley Center.
Today, Valley Center remains an unincorporated
community covering nearly 100 square miles or
64,000 acres, and a population of some 25,000
persons.
The history of the community is researched andpreserved by the Valley Center Historical Society
and is maintained in the archives of the Valley
Center History Museum.

VCCHAMBER.COM 9

Hi everyone! I’m San Diego County Supervisor,
Jim Desmond and it is my honor to represent
Valley Center and many other North County
communities as your elected official. I’m incredibly
lucky to represent such a diverse area from thewind-swept waves of Oceanside to the deserts ofBorrego Springs and wonderful communities like
Valley Center.
My motto has always been, streets, Rd.s andinfrastructure and stay out of the way. I believe
government has its place in society but is betterto assist than to enforce. Responsible, commonsense leadership is now more important than ever.
In 2020, San Diego County dipped into its
reserves for the first time in a very long time. I’m
glad we had reserves for the COVID-19 crisis,
but we now must replenish those funds. We
don’t know when the next pandemic, wildfire orcatastrophe will happen. We must be prepared!

San Diego County is one of the safest counties
in the country because of the great work fromour law enforcement officers and firefighters. We
must continue to provide adequate funding andresources to maintain safety.
When I came into office three years ago, NorthCounty was facing a behavioral health crisis withthe suspension of Tri-City Hospital’s behavioral
health unit and losses of other facilities andresources. Soon, North County will have theresources to tackle homelessness and behavioral
health in our region!
I’m grateful to serve as your County Supervisorand I will continue to serve with commonsense.
As always, if we can be of assistance or answer any
questions, my staff team and I can be reached at(619) 531-5555 or via email at
Jim.Desmond@sdcounty.ca.gov.

Jim Desmond

San Diego County Supervisor

10 VCCHAMBER.COM

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A Message from Lt. Menzies
The Valley Center Sheriff's station provides
law enforcement services to more than 25,000
residents and an area encompassing 330 square
miles, which includes the communities of Pala,
Pauma, and Rincon Valleys, as well as Palomar
Mountain. The Valley Center station also provides
law enforcement for La Jolla, Pala, Pauma,
Rincon, and San Pasqual Indian Reservations
including four casinos on the reservations.

PatrolPatrol deputies respond to calls for service,
patrol the community, conduct preliminary
investigations, attend community events suchas Neighborhood Watch meetings and makepresentations to youth groups and schools.
All patrol deputies are trained in the COPPS(Community Oriented Policing and Problem
Solving) philosophy. Using these principals,
deputies analyze community problems andemploy strategic plans to solve problems.

Detectives
The Detective Unit is responsible for investigating
all general crime cases and arrests made by thepatrol deputies. If the detective assigned to thecase determines that there is enough evidence
to prove a specific person or persons committeda crime, the case will be forwarded to the San
Diego County District Attorney's Office forprosecution.

Crime Prevention• Keeping Illegal Activity Out of Rental Property(Crime-free Multi Housing)• Neighborhood Watch• Business Watch• Agricultural Crime Investigations
For more information or to schedule a program,contact (760) 751-4408.

Senior Volunteer
Senior volunteers have served the Valley Center
Substation since August 1995. These dedicatedvolunteers - seniors 50 years and older - provide
many valuable services to the community
including:• Make vacation home security checks• Visit the homebound (You Are Not AloneYANA)• Enforce handicapped parking regulations• Patrol in marked SVP vehicles• A ssist Crime Prevention with publicpresentations• Conduct residential and business security
surveys• Assist in locating Alzheimer's patients
Please stop by our patrol station, at 28201 N.
Lake Wohlford Rd. Valley Center, CA 92082 orcontact us at (760) 751-4400.

The Valley Center Crime Prevention Specialist
provides information and presentations about thefollowing topics:• Residential and Commercial security techniques
Internet Safety• Vehicle Theft Prevention• Identity Theft Protection• Robbery Prevention• Crime Prevention for Senior Citizens• Cons and Frauds• Crime Prevention for Children

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Karla Menzies

Lieutenant
Valley Center Sheriff
VCCHAMBER.COM 13

A Message from Assemblymember Marie Waldron
I am proud to represent Valley Center -- myhometown -- in the California Assembly. Asa local business owner for over 27 years, I
understand the impacts of high taxes andburdensome regulations on small businesses, jobs
and taxpayers.

strong advocate for public safety, including
funding for wildfire prevention and suppression,
expanded water storage and conveyancesystems, patient access to health care, substanceabuse and mental health treatments, and much
more.

I was elected to the State Assembly in 2012,
where I currently serve as Assembly Minority
Leader. I am here to assist residents of Valley
Center and the entire 75th Assembly District,so if you’re having problems with state agencies,
don’t hesitate to contact my office. These
agencies include the Department of Motor
Vehicles, the Employment Development
Department, the Franchise Tax Board, and many
more. If you are unsure where to turn for help, we
can usually point you in the right direction. And
if you’d like to register your opinion on legislationor on state-related issues, I’m eager to hear fromyou.

If there is anything my office can do to assist you,please don’t hesitate to contact me at:https://ad75.asmrc.org/

Since being elected to the Assembly in 2012, I
have continuously advocated for small business,streamlined regulations, less burdensome
taxation on businesses and individuals. I am a

I love Valley Center. Thank you for allowing me toserve you in Sacramento. It is an honor!

Marie Waldron

California State Assembly

A Message from Senator Brian W. Jones
As your State Senator, I believe it is my job tomake government work for you. I am committed
to providing the highest quality of public service
possible. My job is simple--to respond to yourquestions and concerns, to make decisions fairly,
and to put the public’s interest first.
If you have any problem with a state agency whether it’s the Department of Motor Vehicles,
the Franchise Tax Board, the Employment
Development Department, or another agency- my District Office can be of service by acting
as a mediator with government agencies oroffices. My office can also serve as a resource for
information on current and previous legislation,
as well as certain subjects which may be ofinterest to you.
Additionally, I want to know how you feel about
issues that I may vote on, so please feel free
to contact my office to make sure your voice isheard on those issues that are most important toyou and your family.
14 VCCHAMBER.COM

I appreciate the opportunity you have given me
to represent Valley Center in Sacramento.
If I can be of any assistance, please call my officeat 619-596-3136 or contact me on my website athttps://senate.ca.gov/jones.
It is a privilege and honor to serve as yourSenator.

Brian W. Jones

State Senator, District 38
VCCHAMBER.COM 15

Welcome to the beautiful San Diego County
Library, Valley Center branch! The library is
located right in the center of town, between
Pauma Valley and Escondido, and is the culturaland community hub of Valley Center. The 14,000
square foot, state-of-the-art building houses a
14 station computer center, community
room, kitchenette, seminar room,
grand fireplace, local history room,
kid’s discovery room, outdoor patios
and a nature trail. The library houses arobust collection of books, CDs, DVDsand is among the top 10 national andinternational public library providersof eBooks. Our eLibrary is open 24/7
with access to eBooks, eAudiobooks, databases
and online services. Our dedicated team ofenthusiastic and creative staff offer a variety offree yoga and live-well classes, intergenerationaland fine arts classes, storytimes, afterschool
programs, crafts programs, language-learning
16 VCCHAMBER.COM

classes and more! The Valley Center Libraryhosts ongoing community events as well as civic
engagement services such as voting and school
readiness programs. We take pride in hosting ourcommunity partners who provide flu shot clinics,
fire safety classes, gardening workshops, floral
design and more! We have a Friendsof the Valley Center Library Bookstore
located inside the library and sharethe campus with the Valley Center
History Museum. The Valley Center
branch is part of 33 branches, twobookmobiles, five kiosks and is a place
where everyone is Welcome. All of ourprograms and services are free! SDCL
is part of San Diego County’s LUEG, Land Use &Environment Group and is committed to helping
the community thrive and grow. Sign up for a
free digital library card at www.sdcl.org/card/ andvisit us at www.sdcl.org.

VCCHAMBER.COM 17

Bates Nut Farm Represents…

History, Connections, Deep Roots, Hard Work, Love of F amily and Community.
In 1921, Gilbert and Beatrice Bates moved
their nutty family to the beautiful, picturesqueoak filled valley of Valley Center, where theypurchased the Walnut Slope Ranch. They raised
their family of 5 boys together with all sorts ofold-fashioned farm things like geese, ducks,
goats, horses, rabbits, sheep, tractors, and plows.
Little did Gilbert know that 100 years later his
family farm would provide
joy and pleasure for 5
generations of his family,along with thousands ofvisitors from around theworld that make a special
trip to the Bates farm eachyear.
How did the Bates farm
become so famous?
Perhaps it’s the beautiful setting, the picnic
and park areas, the farm zoo, or the casual,
down-home environment. Or maybe it’s thereminder of simpler times and childhood farm
memories. Farm antiques and tools line the wallsof the Bates retail store. Shoppers can choose
from fresh, delicious nuts, candies, dried fruits,
chocolates, homemade fudge and gourmet
delights. Samples of our homemade fudge arealways available, along with samples of many of
our food items. Our old-fashioned candy counteris over 25 feet of counterspace and is filled with
18 VCCHAMBER.COM

truffles, mammoth turtles, a variety of chocolates
and sugar-free candies, homemade fudge, andchocolates.
Bates Nut Farm started out as a walnut farm, but
now sells a variety of nuts from all over the world.
Pistachios, pecans, cashews, peanuts, pignolias,
sunflower seeds and much more can be bought inour retail store or online store. The nuts are raw
or roasted, spiced up or plain. To ensure quality
and freshness, we roast and package our nuts
right here on the premises. The Bates family takes
pride in providing a quality product at a fair price.
It’s part of the tradition.
Don’t forget those Pumpkins! Every year, thePumpkin Patch opens up in Mid-September.
Families from all over come to continue traditions
and make new ones. Over 50 plus years of falltraditions and memories have been created at
the Bates Nut Farm Pumpkin Patch. Family andfriends enjoy the tractor hayrides, & straw maze.
There is a petting corral and Pony Rides!
Check out the calendar for all the events
happening throughout the year for details andschedules. Dogs on a leash are welcome at thefarm.
Picnicking is encouraged. Shopping is a fun
experience at Farmers Daughter Boutique andthe Bates Nut Farm Store.
VCCHAMBER.COM 19

Valley Center Residents

Bob Graham

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20 VCCHAMBER.COM

NewNaturalMedicine.com
28630 Valley Center Road
Valley Center, CA 92082

Alan Kirkpatrick

Bill TrokIn their respective volunteer positions, Valley
Center residents, Bob Graham, Alan Kirkpatrickand Bill Trok are making a difference in the livesof many San Diego County residents.

SVP academy for the entire department. As aresult, every SVP volunteer in San Diego County
is vetted and instructed by Alan before they are
assigned to their local duty assignment.

Bob Graham is a member of the Trauma
Intervention Program (TIP). TIP is a nonprofit, volunteer-based program that provides
immediate support and practical assistance tothose who are traumatized by sudden, traumatic
loss. When a need arises through a death or
major-injury, TIP is activated by a partnering
hospital, fire or law enforcement agency. Upon
arrival, the TIP volunteer offers emotional firstaid to ease the immediate suffering of thesurvivors. They also create expectations about
immediate next steps and provide resources forhealing and long-term recovery. Bob personallyresponds to TIP callouts and he also dispatches
TIP volunteers to assist at traumatic scenes
throughout the county.

Bill Trok is the pastor of Ridgeview Church
and also serves as the program director for
the San Diego Sheriff’s Department Law
Enforcement Chaplaincy Unit. With over 23
years of experience, Bill leads a team of over
25 chaplains who come from a wide variety offaith traditions and serve at Sheriff’s facilities
across the county. Department chaplains, alongwith their Peer Support and Counseling Team
partners, provide confidential support andencouragement to the sworn and non-sworn
personnel of the department and their families.
Chaplains help law enforcement personnel workthrough the burdensome and negative stressorsthat are inherent in their profession. They also
provide personal and professional assistance tothe law enforcement community by helping at
critical incidents, assisting crime victims, andmaking major-injury or death notifications. As the
director, Bill manages the entire chaplain teamand ensures that its vision, values and objectives
find practical fulfillment.

Alan Kirkpatrick has been the coordinator of
the San Diego Sheriff’s Department SeniorVolunteer Patrol (SVP) in Valley Center for over
15 years. Collectively, our SVP’S have donatedtens of thousands of hours to the people ofValley Center. While on duty, the SVP volunteers
provide extra patrols, traffic control, vacation
checks, fire watches and welfare-checks throughthe You Are Not Alone (YANA) program. Due to
Alan’s dedication, strong leadership and provenability, Sheriff Gore appointed him to run the

For more information on how you, too, canmake a difference in your community go to
www.tipsandiego.org, or www.sdsheriff.gov/
recruitment.

VCCHAMBER.COM 21

The Schimpf family purchased the ranch in 2006
with the intentions of enjoying the country life
after a career of creating successful businesses
and buildings throughout California. Their son
was about to start high school and showed agrowing interest in viticulture as a potential
major in college. With a desire to improve on
the property by planting a crop to help offset
the maintenance costs, and give their son a reallife learning opportunity, they decided to plant
grape vines. This began the journey into the artof winemaking.
Shortly after purchasing the ranch the Schimpf
family established HTR, LLC , which stands for
Hill Top Ranch, one of the founding ranches in theValley Center area. The owners decided to plant
Cabernet and Merlot grapes on the northernfacing five-acre section of the property partly
due to its great pairing of the soil compositionand limited water needs, but mostly due to theirenjoyment of wine blends. Shortly after planting
they purchased the east adjacent 25 acres with
the intention of building a master plan gateddevelopment with the vision to create the winery
estate feel with that of a country club. With
Mikes building expertise they began to develop
12- 2+ acre ranch style estate lots.

they did in the building of high end homes. Thisattention to detail is present in all aspects of thewineries cellar management and vine cultivationand can be experienced in the quality of the wine.
Hill Top Winery and its growing portfolio of
viticulture related services and wine offerings
continue to strategically grow the wine
industry in Southern California, with a focus on
Valley Center.
January 16, 2013 Hill Top Winery’s administrator
permit was issued which authorizes an increase in
the allowed area of certain detached accessory
agricultural structure buildings. This was oneof many steps taken to move forward with theowner’s vision to expand the wine facilities
production capacity and maximize the potentialof the vines already in the ground.
There was a vision in place for the property andsurrounding area when the first few acres of vines
were planted 15 years ago. And that was to turn
Valley Center into a new wine Appalachian likethat of Napa and Temecula.

In 2009 the owners established Hill Top Winery
as a DBA of HTR, LLC and applied for a small
winery permit under San Diego counties tiered
winery ordinance. The winery operation wasapproached with the same amount of detail as
22 VCCHAMBER.COM

VCCHAMBER.COM 23

A Message from Valley Center
Municipal Water District
Valley Center Municipal Water District (VCMWD)
is the water and wastewater services provider for
Valley Center, as well as the Hidden Meadows,
Welk’s, Circle R and Jesmond Dene areas.
Formed by the voters in July, 1954, VCMWD
was brought into existence so the community
could gain access to the Metropolitan Water
District’s Colorado River water supply, coursing
through the 1st San Diego Aqueduct. The
aqueduct was completed in 1947 by the San
Diego County Water Authority. Soon after
VCMWD’s formation, the District issued aseries of General Obligation Bonds and formed
numerous improvement districts to fund theconstruction of what is now an expansive water
storage, pumping, and conveyance system;
serving 27,000 people throughout its 100 square
mile service territory.
Currently, VCMWD utilizes 302 miles of pipe, 41
reservoirs, and 29 pump stations to deliver water
to the 11,000 accounts for homes, farms, andcommercial properties served by the District.
The wastewater treatment needs of the Hidden
Meadows, Circle R, and Welk’s communities are
met by the Lower Moosa Canyon Wastewater
Reclamation Facility. The North and South
Village areas of Valley Center are served by

the Woods Valley Ranch WRF. Highly treatedwastewater from Moosa Canyon is used forgroundwater to the San Luis Rey River. Treatedeffluent from the Wood Valley Ranch facility
is used to keep the adjacent Native Oaks Golf
Course “emerald green.”
VCMWD utilizes seventy (70) highly trained,educated, certificated, and state-licensed water/
wastewater professionals to manage system
operations, engineering, accounting, IT systems,
and general management by utilizing state of theart data collection, processing, communication,and remote monitoring and control technology.
As a local public agency, VCMWD is governedby a five (5) member Board of Directors, each
representing a specific election division. Board
Members serve four (4) year staggered terms
and stand for election during the November
General Elections.
Just as it was over 7 decades ago, the Valley
Center Municipal Water District, its elected
Board, and knowledgeable staff stand ready andeager to serve the water and wastewater needsof our residential, commercial and agricultural
customers.

Valley Center Fire Protection District
The Valley Center Fire Protection District has
been proudly serving our community since 1981.
The Fire District response area covers 84.5
square miles of beautiful rural and suburban
wildland interface. We provide service to over
23,000 residents and respond to over 2000
incidents annually. We operate out of two
strategically located Fire Stations with a third
Fire Station in our community based strategicplan to improve service and reduce response
times in a climate of increasing demand.
The Valley Center Fire Protection District
provides and receives automatic and mutual aid
through contractual partnerships with all of theNorth County Fire Agencies as well as Cal Fireand our Reservation Fire Agencies that are in
and around Valley Center.
24 VCCHAMBER.COM

Our Mission is to reduce community risk by
providing exceptional all risk emergency
response to Structure Fires, Wildfires, andProvide Advanced Medical Life SupportParamedic Services on every responding unit.
We are the “department of the quality of life” inValley Center, making our community a better
place to live through our Core Family Values,
Community Safety Education Programs andactively participating in all community eventswith a servant’s heart.
We are ready to respond at a moment's notice tomeet the needs of our growing community.

Joe Napier, Fire Chief

Valley Center Fire Protection District
VCCHAMBER.COM 25

M ak ing a Difference
in Valley Center
The Valley Center Chamber of Commerce has a long-standing tradition of honoring those who taketheir time, energy, talents, and heart to encourage and lift up others around the community. In thepast, winners have been unique, helpful, kind,and tireless in their pursuit of life, and in helping to
improve the quality of life to many within our community.

2020 Citizen of the Year:
Erik Jockinsen
Erik is known for community involvement and histireless commitment to many things that enhance
our hometown,such as the Miss VC Pageant andthe VC Community Center. He is the driving
force behind the upkeep of this historic building.
Several years ago, he founded the Valley Center
Building Committee in order to raise funds to be
used toward the maintenance of the 100-year-old
Community Center.
Thank you, Erik, for all you do for our community!

26 VCCHAMBER.COM

2020 Business of the Year:
Community Pharmacy
of Valley Center
Commitment to patient care and commitment
to the Community is a big part of what makes
Pete Nguyen and his amazing staff a valuableasset in Valley Center. They are always available
with a kind word, assistance,and advice. Soon, arevamped town pharmacy and professional spacein the heart of town will spring up as a vision Pete
has created will come to life.
Thank you, Pete, for making Valley Center better!

VCCHAMBER.COM 27

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Neighborhood Healthcare is a Federally QualifiedHealth Center (FQHC) providing a wide range ofservices to improve the health and happiness ofthe communities it serves. A private, non-profit
501(C) (3) entity, the organization conducts morethan 370,000 medical, dental, and behavioral
health visits for 78,000 people annuallyregardless of their situation or circumstance.
Founded more than 50 years ago, Neighborhood
Healthcare offers its quality, compassionate,
whole-person care and wellness services in
multiple languages at its Valley Center facility
on Lizard Rocks Rd and at a total of 16 locations
throughout San Diego and Riverside Counties.
These include Primary Care, Behavioral Health,Dental Care, Women’s Health, Pediatrics,

Chiropractic, Podiatry, Acupuncture, Vision,
Tattoo Removal, Pharmacy, Laboratory, Senior
PACE services, and more.
Neighborhood Healthcare also recognizes that
health is about more than just vaccines andcheckups. Under its “Better Together” mantra,
the organization has forged several partnerships
with government agencies and other non-profit
organizations to help families eliminate barriers toachieving their best life, whether financial, social,or otherwise. Doing so improves the communities
in which Neighborhood Healthcare proudly
serves.
For more information or to inquire aboutbecoming a patient, visit www.nhcare.org.

VCCHAMBER.COM 29

Heather Smidt - MLO(760) 749-1312
calbanktrust.com

A division of Zions Bancorporation, N.A. Member FDIC

- Laura Gordon
The annual Valley Center Western Days Festival
was established in 1950. This is always a family
friendly, community wide celebration.
In 2022, Valley Center will kick off its 72nd
Western Days with Musicfest at Bates Nut
Farm on Saturday, May 28, 2022, featuring theaward winning Valley Center High School andValley Center Middle School bands led by Band
Director Jeff Beck.
This will be followed by the Valley Center Branch
Library's Carnival midweek with entertainment,
first responders, local vendors, goodies, andprizes for the kids.
Next up is the Guns & Hoses Chili Cook-off where
you can compete against our first responders
or just come to eat, drink and be merry. Allproceeds from the chili cookoff benefit our own
Valley Center Fire Explorers.
30 VCCHAMBER.COM

The climax of Western Days week is the fabulous
Western Days Parade on Saturday, June 4,
beginning at 10:00 AM. The parade runs thelength of Valley Center Rd. from Cole Grade Rd.
finishing up at the Festival on Lilac Rd..
Showcase your service club, church, business,
scout den/pack, sports or dance teams, or yourown individual talent in the parade or bringyour chairs and join your neighbors next to yourfavorite announcer's station. Then head tothe festival for vendors, live music, great food,games, and fun.
Even more events may be added throughout
the week, so watch for the special Western Days
edition of the Valley Center Magazine mailed free
to every home shortly before the event or check
www.WesternDays.org or www.facebook.com/
WesternDays for additional information.

VCCHAMBER.COM 31

32 VCCHAMBER.COM

VCCHAMBER.COM 33

PURE HERITAGE. PURE GOLF.

The Valley Center Stampede Rodeo andMemorial Festival is Valley Center’s largest annual
event and has been bringing the Wild West to
town every Memorial Day Weekend since 2002.
The event is a 501c3 non-profit with all proceeds
directly benefitting the community via youth
scholarships, volunteer opportunities, and fun
kid’s events.
At the Valley Center Stampede Rodeo, there isfamily-friendly fun for people of all ages. Watch
exciting events such as bull riding and barrel
racing, let the kids join the action in events
such as the calf scramble, and enjoy a variety ofwestern goods and tasty food at the Memorial
Festival.
Another highlight is the Valley Center Stampede
Rodeo Queens, who compete in an annual
pageant to select a new royal court to represent
the rodeo and festival. The pageant has four
age categories, Little Miss, Young Miss, Junior
Queen, and Queen, allowing girls from 5-27
years old to compete to represent the Stampede
Rodeo. All titles come with incredible prizes
such as saddles, belt buckles, crowns, chaps, andmore. Additionally, the title of Queen comes with

a $2,000 scholarship. The Royal Rodeo court
travels to local rodeos and events representing
the Valley Center Stampede Rodeo and Festival,
and they make unforgettable memories andfriends along the way, along with improving
skills such as public speaking, interviewing, andhorsemanship.
The rodeo and festival also funds youth
scholarships to local students who help make therodeo so successful.

YOUR LOCAL SPOT.

The Valley Center Stampede Rodeo andMemorial Festival honors our brave troops inmany ways throughout the weekend, including
displaying our Memorial Wall, featuring
exhilarating military flyovers, presenting tributes
during the rodeo, and much more. Enjoy theweekend honoring our troops, supporting thecommunity, and keeping our western traditions
alive all while having an incredible time!
To find out more about the Valley Center
Stampede Rodeo and Memorial Festival, go totheir Facebook page “Valley Center Stampede
Rodeo & Memorial Festival”
or visit vcstampede.com.

760.751.3007 | nativeoaksgolfclub.com
14616 Woods
14616 Woods
ValleyValleyRoad
Road || Valley
ValleyCenter,
Center,CA CA
9208292082
34 VCCHAMBER.COM

VCCHAMBER.COM 35

We are the
Rincon Band of
Luiseño Indians
Just a short drive down Valley Center Rd. lies the
Rincon Reservation. Home to the Rincon Tribe,they are your neighbors and your friends, andthey invite you to learn more about who they are
and what they do.
Rincon is a community and a tribe of familyoriented people, with ancestors dating backto over 10,000 years; who left the future
generations with a strong sense of tribal
conservation. Especially important to the Rincon
Band of Luiseño Indians, is giving back andbeing good stewards. Rincon has been able togive back to the surrounding communities andcontribute to local organizations, schools, andcharities throughout San Diego and Riverside
Counties.
“It is our ongoing commitment to be greatneighbors and assist in any way we can,” stated
Chairman Bo Mazzetti of the Rincon Tribe.
“Giving back is especially important to us during
this time and we are humbled that we are in agood place to do it.”
The Rincon Tribe invites you and your family tolearn more about their reservation. Not only dothey want you to visit, but are also inviting you
to stay at Harrah’s Resort Southern California
and enjoy all the fun; which includes gaming anddining, the Rincon Reservation Rd. Brewery, theRincon Travel Plaza and a gas station that is open
to all.
“We invite you to learn more about our history
and San Diego’s Native American culture
by visiting our museum located within thereservation,” continued Chairman Mazzetti. “SanDiego County has the largest number of federally
recognized tribes in the nation and its important
we share our story.”
36 VCCHAMBER.COM

The Rincon Tribe owns Harrah’s Resort SoCal
and uses profits from this and other commercial
enterprises to provide government services,
including police and environmental enforcement;
economic development; healthcare and culture
programs; and a tribal court. The Rincon
Fire Department is dedicated to protecting
lives, property and the environment, as wellas protecting and serving the surrounding
communities. Rincon employs top of the line
firefighters, engineers and paramedics and owns
in conjunction with the San Pasqual Band of
Mission Indians, an inter-tribal ambulance service.
Rincon’s public safety operations respond to
emergencies not only on the Rincon Reservation,
but also in the surrounding communities at no
cost to the taxpayers.
The Rincon Tribe is a sovereign governmentthat is recognized by the United States ofAmerica. Similar to a state government, Rincon
is responsible for enforcing all applicable
federal laws on the reservation. The Rincon
government is comprised of an elected 5-person
council and consists of Chairman Bo Mazzetti,
Vice-Chairwoman Tishmall Turner and Council
members Laurie E. Gonzalez, John Constantino
and Joseph Linton.
For more information about the Rincon Tribe,
please visit https://rincon-nsn.gov/
or call 760-749-1051.

RINCON TRIBAL COUNCILVCCHAMBER.COM 37

All Lending is Local
M o r t g a g e L o a n s i n Va l l e y C e n t e r
If you are buying a home in Valley Center you
will most likely be getting a mortgage loan. Rural
properties have some unique characteristics that
may come as a surprise to those who are movingfrom the city to enjoy all that Valley Center has
to offer.
Check with your mortgage lender to find out how
he or she will address each of the items below.
Acreage: Home sites up to 40 acres can beconsidered for traditional single family financing.
Large lots may pose a challenge for lenders who
are used to 5,000 – 10,000 square foot lots

Local Realtors and Lenders can help you addressthese issues and more.
John Yeager NMLS #219612, 760-749-893,1 isthe Valley Center branch manager of Summit
Mortgage, your local full service mortgage
banker, serving all of California for 30 years.

Manufactured Homes: The age of the home andthe County approval will need to be verified.
Septic Systems: Will your lender require a septic
certification?
Wells: If the only source of potable water is a well,
will this be acceptable for your loan?
Rd. Maintenance Agreements: If the property
you are considering is on a shared Rd., will yourlender require a signed agreement with all the
homeowners on the Rd.?

John Yeager

Summit Mortgage Branch Manager

What’s Going on With theReal Estate Market Around Valley Center?

If you have lived in Valley Center for a while, I’msure you have noticed that real estate prices haveincreased dramatically over the last several years.
With interest rates hovering around 3%, pent
up demand from home buyers, and very little
inventory of homes for sale, prices have soared.
During a typical market in Valley Center, there areusually about 100 homes for sale. Currently, there
are 34 homes for sale, of which only 16 of themare priced less than $1 million.
There are several new home subdivisions being
built and sold. As the date of this article there are
5 new construction homes on the market. New
38 VCCHAMBER.COM

homes will be coming on the market over the next
couple of years in these developments.
There has never been a more favorable time tosell due to factors listed above. If you would
like to connect with a Valley Center Realtor,
be sure to visit www.VCCAG.org. The Valley
Center Community Aid Group (VCCAG) is a
501c3 composed of real estate professionals who
donate time and money to help those in need inour community (See elsewhere in this guide for anarticle about the VCCAG) We encourage you to
support those who support our town.

Need Flooring?

Call a local.

cqfloors.com | 760-736-0080

VCCHAMBER.COM 39

The Valley Center Pageant Association
The mission of the Valley Center Pageant
Association is to promote and produce a highquality pageant for the specific purpose of
seeking out a young woman in the community
who is a role model, who is articulate, who
can serve as an ambassador of Valley Center
throughout San Diego County throughout her
reign, who has the willingness to serve and thegraciousness of a queen. The Valley Center
Pageant Association is a group of individuals
committed to the personal development of theyoung women in the community: promoting
higher education and lifelong learning,the development ofcommunication andnetworking skills, helping
create and increase
community awareness andresponsible citizenship, andoverall development of
the poise and confidence
a young woman needs tobe successful in business,family and life.
The Valley Center Pageant
Association believes
education is knowledge,
and that knowledge isthe most valuable asset a
person can aspire to gain.
Therefore, the long term
vision of the Valley Center
Pageant Association is
to increase educational
scholarship for the Miss
Valley Center Pageant program and to encourage
and enable young women to attend institutionsof higher learning to further develop themselves
intellectually and socially.
With the New Year approaching, the opportunity
for two talented, intelligent, and well-spoken
young women to become Miss Valley Center andJunior Miss Valley Center 2022. The 2022 Miss
Valley Center Scholarship Pageant will be held
Saturday March 19, 2022 at the Maxine Theater.
Miss Valley Center serves as an ambassadorof the community throughout the San Diegoarea, gains the admiration of fellow residents
and has the opportunity to win a scholarship,
cash, and prizes. This will be the 52nd year the
40 VCCHAMBER.COM

unincorporated area of Valley Center will crowna queen.
Entries for the 2022 Pageant on March 19, 2022
will be available at the pageant website www.
missvalleycenterpageant.com, or call Debra
Jockinsen, the Pageant Director. You can also likeus on Facebook Miss Valley Center Pageant. Get
your entries in soon. You can mail your entries tothe Valley Center Pageant Association, P.O. Box
2177, Valley Center, CA 92082-2177. Contestantsfor Miss Valley Center must be 17 years of age
by January 8, 2022 and no older than 25 by June
1, 2022, at least a juniorat an accredited highschool, never married or
pregnant and of high moral
character. Contestants
for Junior Miss Valley
Center must be between
the ages of 14 by January
8, 2022 and no older
than 16, never married or
pregnant and of high moral
character. The orientation
is Saturday January 8,2022, it is mandatory thateach contestant attend.
The deadline is Saturday
January 15, 2022.
The pageant includes
opportunities for personal
growth, scholarshipfunds, many prizes andexperiences that last alifetime. Alexis Doria Miss Valley Center 2020and Lesly Pensado Junior Miss Valley Center2020 along with the court, have spent their reignattending many high profile community andcharitable events throughout San Diego.
The Miss Valley Center Pageant is produced by
the Valley Center Pageant Association, a nonprofit organization, committed to providing
opportunities for the education and personal
growth for young women in Valley Center.
Donation of goods, services and education funds
help improve the program.
For more information, contact VCPA President,
Debra Jockinsen at 760-415-5640.
VCCHAMBER.COM 41

Keepin ’ it Local

In 1946 the Broomell Family started farming
the gentle slopes and quiet valleys of north San
Diego County. We are currently in our 12th
generation of farming.

region itself. We are blessed to have our winery
under a grove of three hundred year old Oaks
that bring wildlife and shade to our patio andfacility.

It all started with planting of a variety of citrus. In
1976 we expanded to dry farm hay and in 1996, 25
years ago, we planted out first grapevines.

We hope you will come for a visit and raise aglass to the work, the craft and the tradition thatbrings only the best wine to the bottle, from ourfamily to yours.

Our winery, operating as Triple B Ranches, isdedicated to producing premium natural estatewines made only from our vineyards; only on ourland. We currently have twelve varietals planted:
Cabernet Sauvignon, Chenin Blanc, Cinsault,
Grenache, Marsanne, Merlot, Mouvedre’, Muscat,
Syrah, Torrontes, Vermentino, and Viognier.
The vines send their roots deep and draw
nutrients from the earth that show their characterin a burst of flavors as diverse and rich as the

Operating Hours:
Friday 1:00 to 5:00
Saturday 1:00 to 5:00
Sunday 1:00 to 4:00
15030 Vesper Rd.
Valley Center, CA 92082(760) 749-1200
winery@triplebranches.com

We Love Our Customers!
760-749-9153

28335 Cole Grade Rd • Valley Center, CA 92080
42 VCCHAMBER.COM

VCCHAMBER.COM 43

Center ofthe Valley
Chapter ofthe Daughtersof theAmericanRevolution

Center of the Valley Chapter of the Daughtersof the American Revolution (DAR), a 501(c)(3)nonprofit patriotic organization, was organizedin Valley Center in 2012. DAR members are
women who are dedicated to community service,preserving history, educating children, andhonoring and supporting those who serve andhave served our Nation.
Among the things we do: support the USO
Center at San Diego Airport and Haven Housein Escondido; present DAR Youth CitizenshipAwards to Valley Center 8th graders; place flags
for over 300 veterans buried in Valley Center
Cemetery on Memorial Day and Veterans Day;
host a Wreaths Across America Ceremony every
December at the cemetery where attendees
place remembrance wreaths on each veteran’s
grave.
In addition, we support the USO Center at San
Diego Airport, contribute to Haven House, a

44 VCCHAMBER.COM

transitional living center for women and children.
We also donate to local food banks and various
Valley Center-specific charities. Members of ourchapter volunteer through a hospice organization,at the Valley Center library, at Palomar Hospitaland Rady Children’s Hospital, and in many otherareas.
DAR members come from a variety ofbackgrounds and interests, but all share thecommon bond of having an ancestor who helped
contribute to securing the independence of theUnited States of America.
Any woman 18-years of age or older, regardlessof race, religion, or ethnic background, who
can prove lineal descent from a patriot of theAmerican Revolution, is eligible to join. For
additional information, please contact us via email
at valleycenterdar@gmail.com or through ourchapter’s web pageat https://valleycenter.californiadar.org.

VCCHAMBER.COM 45

Growing in the Valley
Pauma Valley, Romona’s Highland
Valley and Rainbow Heights.
From the late 60’s through the mid
80’s, the primary reason for ﬂower
farms was an alternative to growing
avocados. The plants would growon the numerous hillsides and didn’t
require the same amount of water as
avocado’s. For this reason, the protea
and cut ﬂower business wasborn in our area!

- Ben Gill
Are you looking for something new andinteresting to grow in Valley Center? How about
trying Protea or other southern Hemisphere
ﬂowers and foliages!
These plants have had roots in Valley Centerand surrounding soils for many years. Startingin the late 60’s through the 70’s and 80’s ourNorth County hills have been home for some very
interesting plants! Southern Hemisphere plants,
due to opposite seasons and Mediterranean
climate do very well in our North County climes.
Back in the 60’s, Howard Asper had a nursery,
Green Valley Nursery, on 0ld 395 at Mountain
Meadow Rd. It has since been closed and sold. It
was there he started experimenting with protea
seeds he obtained from a friend. This became
the ﬁrst protea nursery in California. From there,
growers obtained plants and started ﬂower farms
in the surrounding areas. Vista Gopher Canyon,
Escondido’s Jesmond Dene Valley, Valley Center,
46 VCCHAMBER.COM

Farms today are still being planted,
but in a much smaller scale, as
individual growers of 1 acre or lessto 10+ acres are usually seen. Somelarge farms still exist in Valley Center,
Rice Canyon, Pauma Valley and
Rainbow. Our Mediterranean Climate
is the reason for this areas popular
destination for ﬂower and foliage
farms today.
Many other southern hemisphere
plants have found their homes herein Valley Center. These ﬁeld grownﬂowers and foliages from Australia
can be seen in the back of pickup
trucks on the Rd.s to ﬂoral markets
and distributors closer to the coast.
These wholesalers then send these ﬂower
and foliages to ﬂoral purchasers all over theUnited States and the world. Look in top namemagazines at photos of restaurants, hotels andprofessional buildings, and you will see some of
our locally grown ﬂoral products.
Proteas, my special interest for the last 40+ years,
look and feel like feathers. They run the palette ofcolors, and, have unusual shapes and sizes. Somelook like artichokes, pincushions or bottlebrushes.
Many varieties just have leaves, cones , and budsthat turn bright colors depending on the time ofyear. All of these exotic ﬂowers and foliages areguaranteed to catch your eye with their uniquecolors, textures and style. Just ask any member ofthe Dos Valles Garden Club!
Since their humble beginnings, here in Valley
Center and North County, ﬂower farms now
reach up and down the state. Plantings are now
North to Santa Barbara, Santa Cruz, San Jose,San Francisco and beyond. Others are close
to hubs of commerce and tourism, like Hawaii.
World wide, these ﬂowers and foliages are grownin Australia, Chile, Colombia, Peru, Ecuador,
Israel, Brazil, Portugal, Canary Islands, France,
Italy, South Africa, Mexico, New Zealand andChina.
Proteas and other ﬂowers and foliages can begrown on your property if the conditions are
as follows: good water drainage, no frost, wind
movement and at least 6 hours of sunlight and,of course, water. There might be other culturalcare situations that need attention but one cancontact the local professional who can help withyour speciﬁc issue.
So look around while driving in our community,
you might just see these wonderful plants
growing!
Ben Gill has worked with protea all over theworld in his 40+ years. He has lived and worked
in Valley Center for 47 years. He now works as aconsultant in floral management, development
and marketing. Contact him at
proteaguy@gmail.com

VCCHAMBER.COM 47

It’s either up or down on this iconic back-country
bicycle ride in Valley Center. Couser Canyon isa favorite of cycling, sports car and motorcycle
clubs, and is widely considered to be one of thebest rides found in San Diego County.
Distance: 14 miles
Elevation gain: 1,926 feet
Skill Level: Intermediatea steep section below Pala Loma Drive. Turn left
there and enjoy its long descent.
Join Couser Canyon Rd. and turn left (uphill, ofcourse). Climb the beautiful Rd. which is linedwith avocado and citrus groves. A turnout at thesummit provides long views of Valley Center’s
mountains and hills, and gives a chance to rest.
Afterward, a two mile descent brings you back to
Lilac Rd., where you turn right.

Parking: Dirt parking area off Circle R Drive andSpearHead Trail (Gopher Canyon exit off I-15).

Soon, you’re back to the town of Lilac. There, youmake the long climb out of the Keys Creek valley.
The Rd. is in good condition, the views are pretty,
and birds will sing. It’s a classic Valley Center ride.

The Ride:
Coast downhill 40 yards, turn right on West Lilac
Rd., and enjoy tight corners and a long descent.
At the bottom, turn left on Lilac Rd.. A shortclimb and another long descent brings you to thehistoric town of Lilac.

Descend a quarter mile and turn right on West
Lilac Rd.. The climb back to where your car isparked looks daunting, but the excellent Rd.
surface and cliff-like views to the right will makeit pass by quickly. A half mile more of easy riding
puts an end to your Couser Canyon adventure.

A series of rises and drops follows, ending with

48 VCCHAMBER.COM

VCCHAMBER.COM 49

VALLEY CENTER SCHOOLS
Valley Center-Pauma Unified School District
28751 Cole Grade Rd
760-749-0464
Superintendent Ron McCowan
Valley Center Primary
14249 Fruitvale Rd.
760-749-8282
Principal Jameson Rienick
Valley Center Elementary
28751 Cole Grade Rd.
760-749-1631
Principal Stephanie McEntire
Pauma School
33158 Cole Grade Rd.
Pauma Valley, CA 92061
760-742-3741
Principal Dominic Camacho
Lilac School
30109 Lilac Rd.
Valley Center, CA 92082
760-751-1042
Principal Dr. Maysa Bitar

50 VCCHAMBER.COM

Valley Center Middle School
28102 N. Lake Wohlford Rd.
Valley Center, CA 92082
760-751-4295
Principal Leiani Osugi
Valley Center High School
31322 Cole Grade Rd.
Valley Center, CA 92082
760-751-5500
Principal Mark Hailwood
Valley Center High School
31322 Cole Grade Rd.
Valley Center, CA 92082
760-751-5500
Principal
Oak Glen High School
14172 W. Oak Glen Rd.
Valley Center, CA 92082
760-751-0455
Principal Alicia Graeff
Valley Center Prep School
28751 Cole Grade Rd.
Valley Center, CA 92082
760-751-4286
Principal Alicia Graeff

VCCHAMBER.COM 51

Member Benefits

Since 1962, we have led the effort to promote business and economic prosperity in Valley Center.
We have been at the forefront of new investment and the growth of the hundreds of businesses
that reside here.

Mission..

The Valley Center Chamber of Commerce advocates, promotes and advances the success of its
members through networking, education, and economic opportunity. We enjoy supporting thebusinesses, organizations, and the great community of Valley Center. We are a small town with
big business!

About..

Valley Center is a beautiful, rural town located in North San Diego County, California. A censusdesignated place and unincorporated municipality, Valley Center encompasses approximately
100 square miles and is characterized by unique topographic features, agricultural activities andlarge residential estates.

(760) 749-8472
info@vcchamber.com
27350 Valley Center Rd Suite E
Valley Center, CA 92082
WWW.VCCHAMBER.COM
52 VCCHAMBER.COM

BUSINESSMEMBERSHIP$150

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MEMBER DIRECTORYMEMBER DIRECTORYACCOUNTANTS
Wallen Group - Moira Neibert

COMMUNITY ORGANIZATIONS CONT.
29115 Valley Center Rd., K206, Valley Center, CA 92028

818-943-8669

AGRICULTURE

Rotary Club of Valley Center

P.O. Box 493, Valley Center, CA 92082

760-297-6737

Saved In America

P.O. Box 1469, Valley Center, CA 92082

760-348-8808

Hummingbirds, Inc.

P.O. Box 26, Valley Center, CA 92082

760-749-9162

Valley Center CERT, Inc.

29115 Valley Center Rd. Ste K-214, Valley Center, CA 92082

Manex Management

P.O. Box 1414, Valley Center, CA 92082

760-500-2097

Valley Center Community Aid Group

P.O. Box 962, Valley Center, CA 92082

Motherload Farm and Nursery

13848 Blue Sage Ln., Valley Center, CA 92082

760-836-2222

Valley Center Fire Protection District

28234 Lilac Rd., Valley Center, CA 92082

Pauma Band of Luiseno Indians EDC

P.O. Box 364, Pauma Valley, CA 92061

760-580-9376

AMBULANCE SERVICE
Mercy Medical Transportation, Inc.

Valley Center Kiwanis Club

P.O. Box 173, Valley Center, CA 92028

619-992-5328

P.O. BOX 556, Valley Center, CA 92082

760-415-5640

VC Building Committee Inc.

P.O. Box 1328, Valley Center, CA 92082

760-749-2425

VC Community Aid Group

Valley Center Realtors, Valley Center, CA 92082

760-525-2688

Cypress Court Escondido

1255 N. Broadway, Escondido, CA 92026

760-747-1940

COMPUTER SERVICE/SALESHearts & Minds Inc.

15260 Villa Sierra Rd., Valley Center, CA 92082

760-913-5062

RockI.T. Technologies

243 S. Escondido Blvd. Unit 307, Escondido, CA 92025

888-622-8284

Powerland Equipment, Inc.

Automotive Specialists LLC

29030 Lilac Rd., Valley Center, CA 92082

760-749-2576

Valley Center Vehicle Registration Services

P.O. Box 1530, Valley Center, CA 92082

760-749-2383

29124 Valley Center Rd., Valley Center, CA 92082

760-749-1311

30821 Lilac Rd., Valley Center, CA 92082

415-335-8555

AUCTIONS
North County Auctions

CAMPGROUND

1945 S. Rancho Santa Fe Rd. Suite A, San Marcos, CA 92078

760-736-0080

28630 Valley Center Rd. #9, Valley Center, CA 92082

760-751-2208

CLEANING SERVICES
Americlean

14334 Fruitvale Rd., Valley Center, CA 92082

760-749-6989

COMMUNITY ORGANIZATIONS
American Cancer Society

5333 Mission Center Rd. Suite 105, San Diego, CA 92108

951-378-6632

Boys & Girls Clubs of Greater San Diego

115 West Woodward Ave., Escondido, CA 92025

760-746-3315

Greater Valley Center Fire Safe
Council

11015 San Luis Rey Dr., Valley Center, CA 92082

760-742-2028

Professional Referral Organization

30686 Saddleback Rd, Valley Center, CA 92082

760-845-0551

Ridgeview Church

28094 N. Lake Wohlford Rd., Valley Center, CA 92082

760-751-9890

54 VCCHAMBER.COM

760-749-1271

Custom Builders and Exteriors

P.O. Box 3065, Valley Center, CA 92082

760-975-7120

Shermanco Inc. Construction

30686 Saddleback Rd., Valley Center, CA 92082

760-845-0551

TNT Blanchard

30651 Little Quail Run, Valley Center, CA 92082

760-801-6130

DENTAL
Valley Center Orthodontics

13826 Woods Valley Rd., Valley Center, CA 92082

760-749-4705

Valley Center Smiles

27319 Valley Center Rd., Valley Center, CA 92082

760-749-4700

29115 Valley Center Rd. Suite F, Valley Center, CA 92082

760-749-1156

Cal State San Marcos

333 S. Twin Oaks Valley Rd., San Marcos, CA 92096

760-750-8752

Mathnasium of South Escondido1835 S. Centre City Pkwy Ste. G, Escondido, CA 92025

Palomar College

1140 W. Mission Rd., San Marcos, CA 92069

Pauma Valley Equestrian Center

32430 Cole Grade Rd., Valley Center, CA 92082

949-350-3160

Valley Center History Museum

29200 B Cole Grade Rd., Valley Center, CA 92082

760-749-2993

Valley Center Music Boosters

PO Box 841, Valley Center, CA 92082

760-505-1818

Valley Center-Pauma Unified School District

28751 Cole Grade Rd., Valley Center, CA 92082

760-749-0464

RyanTech Engineering

11850 Old Castle Rd., Valley Center, CA 92082

760-522-5523

Wynn Engineering, Inc.

27315 Valley Center Rd., Valley Center, CA 92082

760-749-8722

Community Pharmacy
EDUCATION

CHIROPRACTORS
Crossroads Health Center

27943 Valley Center Rd., Valley Center, CA 92082

DRUG & VARIETY STORESCARPETS & INTERIORSCQ Floors, LLC

760-297-6347

CONTRACTORSBANKS & CREDIT UNIONS

Lilac Oaks RV Park and Campground

Valley Center, CA 92082

CONSTRUCTION

AUTOMOTIVE

California Bank & Trust

760-500-1030

Valley Center Optimist Club
27350 Valley Center Rd., Valley Center, CA 92082

ASSISTED / SENIOR LIVING

760-751-1155

442-999-5250
760-744-1150x2105

ENGINEERINGVCCHAMBER.COM 55

MEMBER DIRECTORYMEMBER DIRECTORYENTERTAINMENTGIFTS & SPECIALTY ITEMS

Bates Nut Farm

15954 Woods Valley Rd., Valley Center, CA 92082

760-749-3333

CJ Gift Shoppe

29115 Valley Center Rd. Ste. J, Valley Center, CA 92082

760-751-4200

Casino Pauma

PO Box 1067, Pauma Valley, CA 92061

760-891-7903

European Expressions

Valley Center, CA 92082

805-837-9405

Harrah's Resort Southern California

777 Harrah's Rincon Way, Valley Center, CA 92082

760-751-3100

VC Sports & Apparel/Sports Closet

29115 Valley Center Rd., Valley Center, CA 92082

760-749-0761

La Jolla Band of Luiseno Indians

22000 Hwy 76, Pauma Valley, CA 92061

760-742-2404

GRAPHIC DESIGNMediacom Communications

27701 Scott Rd., Menifee, CA 92586

855-224-2253

Janet Julian Designs

5340 Willow Creek Rd., Eagle, ID 83616

760-458-0555

28511 Cole Grade Rd., Valley Center, CA 92082

760-749-1213

31301 Via Curtidor, Winchester, CA 92596

760-742-6045

14229 Calle Vista, Valley Center, CA 92082

760-497-3699

Native Oaks Gof Course

14616 Woods Valley Rd., Valley Center, CA 92082

760-751-3007

HARDWARE

U.S. Kuk Gung Federation

29745 Lilac Rd., Valley Center, CA 92082

760-749-7211

A-1 Irrigation Do It Best Hardware

Valley Center Western Days

29115 Valley Center Rd., Valley Center, CA 92082

760-440-8293

HEATING AND A/CValley View Casino & Hotel

16300 Nyemii Pass Rd., Valley Center, CA 92082

760-291-5550

Pro Air Heating and Air Conditioning

EQUESTRIAN
Valley Center Stampede Rodeo & Festival

HOLISTIC HEALTH
P.O. Box 432, Valley Center, CA 92082

760-445-1723

Essentially 5 Jewels
HOME AND GARDEN

EVENT PLANNING
B Stroh's Events and Caterings

P.O. Box 1811, Valley Center, CA 92082

760-390-9277

Advanced Window

P.O. Box 2907, Valley Center, CA 92082

760-751-2000

Lazy H Ranch

16787 Highway 76, Pauma Valley, CA 92061

760-742-3669

Air Crafts Heating & Air Conditioning, Inc.

P.O. Box 1949, Valley Center, CA 92082

760-749-3667

Melrose Ranch Weddings & Special Events

807 East Mission Rd., San Marcos, CA 92069

760-751-9138

Arnold, Diane

Valley Center, CA 92082

760-913-5263

Farmers Insurance - Jeremy Klem

13824 Woods Valley Rd, Valley Center, CA 92082

760-749-1970

Pauma/ Valley Insurance Agency, Inc.

P.O. 1530, Valley Center, CA 92082

760-749-2383

Valley Center Insurance Agency

27525 Valley Center Rd. Suite B, Valley Center, CA 92082

760-749-0622

FEED AND SUPPLY
Armstrong Feed & Supply

28520 Cole Grade Rd., Valley Center, CA 92082

760-749-2223

Tractor Supply Co

27444 Valley Center Rd., Valley Center, CA 92082

760-751-5465

FENCING / GATESFrontier Fence1314 W. Mission Rd., Escondido, CA 92029-1101

Valley Center Fence27525 Valley Center Rd. Unit A, Valley Center, CA 92082

INSURANCE

760-745-5609

INTERNET SERVICE

760-749-3477

Valley Center Wireless28904 Valley Center Rd, Valley Center, CA 92082

760-749-0828

San Diego Broadband

330 Rancheros Drive Suite 112, San Marcos, CA 92069

760-621-3801

145 S. Fig St, Escondido, CA 92025

760-489-2938

29200 Cole Grade Rd., Valley Center, CA 92082

760-749-4371

7668 El Camino Real, Carlsbad, CA 92009

908-872-6550

28714 Valley Center Rd. Ste G, Valley Center, CA 92082

760-419-3550

FINANCIAL & INVESTMENT SERVICES
San Pasqual Economic Development Corp.

28000 Via Viso, Valley Center, CA 92082

760-751-0012

LEGAL SERVICE

Edward Jones - Faith Much(CIL# 0C24309)

28477 Lizard Rocks Rd., Valley Center, CA 92082

760-751-1011

Anderson Estate Law

FLORISTSLa Mesa Floral Artistry Weddings & Events

LIBRARIES
31100 Saddleback Rd., Valley Center, CA 92082

908-872-6550

FUEL

Friends of the Valley Center Library
MARKETING

Valley Center Oil Corp

28010 Valley Center Rd., Valley Center, CA 92082

760-749-1281

Work Shift Happens

Pala Vista Gas

29200 Valley Center Rd., Valley Center, CA 92082

760-749-1104

MASSAGE
Path to Wellness Center

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MEMBER DIRECTORYMEMBER DIRECTORYRANCHESMEDICAL, DENTAL & NURSING CARE

15585 Old Guejito Grade Rd., Escondido, CA 92027

760-749-7040

Bell Holdings

P.O. Box 642, Rancho Santa Fe, CA 92067

858-756-4721

760-436-8300

Diane ConaWy. - RE/MAX United

29167 Duffwood Ln., Valley Center, CA 92082

760-500-1030

760-802-0732

Home Smart Realty West, Claire Collins

28650 Miller Rd., Valley Center, CA 92082

760-420-0694

Krista Hubbard Sea to Sea Prop GroupPowered by KWR

P.O. Box 3065, Valley Center, CA 92028

760-975-7085

Krueger Realty

28732 Valley Center Rd., Valley Center, CA 92082

760-749-0999

NURSERY

Larry McKenzie, Realtor

333 S. Juniper #105, Escondido, CA 92025

760-644-3763

Rodriguez Nursery

McGee & Co Real Estate Associates

P.O. Box 2371, Valley Center, CA 92082

858-774-2549

Oakwood Escrow, Inc.

11225 W. Bernardo Ct., Ste 102, San Diego, CA 92127

858-216-4386

Realty Options and Mortgage
Options Funding

27007 Red Ironbark Dr., Valley Center, CA 92082

760-533-4878

Red Hawk Realty

P.O. Box 188, Santa Ysabel, CA 92070

800-371-6669

Remax Country North San Diego

27301 Valley Center Rd., Valley Center, CA 92082

760-703-2560

Shoemaker Realty

28904 Valley Center Rd., Valley Center, CA 92082

760-749-0313

Touchstone Communities

9909 Mira Mesa Blvd, Ste 150, San Diego, CA 92131

858-586-0414

PO Box 3336, Escondido, CA 92033

800-231-2287

29850 Circle R Wy., Escondido, CA 92026

760-749-1290

Country Junction Deli

29115 Valle Center Rd., Ste G, Valley Center, CA 92082

760-749-0123

Fat Ivor's Rib Rack

27961 Valley Center Rd., Valley Center, CA 92082

760-749-0600

Hill Top Winery

30825 Valley Center Rd, Valley Center, CA 92082

760-913-1013

Triple B Ranches

15030 Vesper Rd., Valley Center, CA 92082

760-749-1200

29265 Twain Wy, Valley Center, CA 92082

760-410-6549

Arch Health Partners

15611 Pomerado Rd, Poway, CA 92064

858-675-3100

Neighborhood Healthcare

425 N. Date Street, Escondido, CA 92025

760-690-5942

MORTGAGE BANKINGJohn Yeager - Summit Mortgage
Samuel Beckett Mortgage
DBA First Nations Home Finance28904 Valley Center Rd. F, Valley Center, CA 92082
205 W. 5th Ave Suite 103, Escondido, CA 92026

NOTARY
Carrie Lynn Tyler

P.O. Box 2934, Valley Center, CA 92082

30967 Rebecca Ln., Valley Center, CA 92082

760-888-7841

760-703-0816

OPTICAL SERVICES
Valley Center Optometry

29115 Valley Center Rd, Ste E, Valley Center, CA 92082

760-751-8771

31170 Moonlight Place, Valley Center, CA 92082

760-420-0316

P.O. Box 141, Valley Center, CA 92082

760-749-8852

PAINTERSThe Painter Man
PARKS AND RECREATION
Valley Center Parks & Recreation
PEST CONTROL

Robinson Ranch
REAL ESTATE SERVICESRENTAL EQUIPMENT

Slate Termite & Pest Control Services

1835 A S. Centre City Pkwy #279, Escondido, CA 92025

760-587-7785

Rising Sun Bee & Pest Control

P.O. Box 2431, Valley Center, CA 92082

760-913-5072

A Cat's View Veterinary Hospital

29115 Valley Center Rd. Ste B, Valley Center, CA 92082

760-749-0099

K-9 Cleaners

P.O. Box 2471, Valley Center, CA 92082

760-749-0911

Valley Center Veterinary Clinic

14219 Cool Valley Rd., Valley Center, CA 92082

760-749-0560

PETS

Western Heavy Equipment Rental
RESORTS
Bellafonte Resort

PLUMBING
Peltzer Plumbing, Inc

Valley Center, CA 92082

760-751-9865

Plumbing Werks

Valley Center, CA 92082

760-419-5233

POOL SERVICERESTAURANTS / WINERIESSEPTIC / SEWER

760-749-2276

All-American Septic Pumping &Services

PROPANE

Jim's Appollo Septic, Inc.

P.O. Box 56, Poway, CA 92074

858-748-1165

Alliance Propane

28904 Valley Center Rd, Valley Center, CA 92082

760-749-4574

McDannald Systems Inc.

2851 S. Centre City Pkwy, Escondido, CA 92025

760-741-5555

Kamps Propane

28335 Cole Grade Rd, Valley Center, CA 92080

760-749-9153

McKenna Septic & Sewer Services

P.O. Box 461163, Escondido, CA 92046

760-751-2293

Mariner Pool and Spa, Inc.

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30270 Miller Rd., Valley Center, CA 92082

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MEMBER DIRECTORYCOMMUNITY INFORMATIONDISASTER INFORMATION:

SOLAR
Cosmic Solar & Roofing, Inc.

12717 Mirar de Valle Rd, Valley Center, CA 92082

760-749-1111

STORAGE
Valley Center Mini Storage

2244 S. Santa Fe Ave., Ste B2, Vista, CA 92084

760-749-3390

Emergency Advisery & Updates
www.sdcountyemergency.com
Dial 211
Valley Center Fire Protection District
Facebook.com/ValleyCenterFire

P.O. Box 1328, Valley Center, CA 92082

760-749-2425

CalFire San Diego
Twitter@calfire.sdcfa
Facebook: CalFire/SanDiegoFire
https://211sandiego.org

San Diego Gas & Electric

8330 Century Park Court, San Diego, CA 92123

858-654-6432

ADDITIONAL EMERGENCY SOURCES:

Valley Center Municipal Water
District

P.O. Box 67, Valley Center, CA 92082

760-735-4500

Sheriff
non-emergency 760-751-4400

224 South Las Posas Road, San Marcos, CA 92078

760-744-2700

San Diego County Water Authority

4677 Overland Ave, San Diego, CA 92123

858-522-6701

Solar Rain

PO Box 1153, Valley Center, CA 92082

760-751.8867

28084 N. Lake Wohlford Rd, Valley Center, CA 92082

760-978-3940

TELECOMMUNICATIONSErik Industries, Inc.
UTILITIESWASTE MANAGEMENT / RECYCLING
Edco Waste & Recycling Services, Inc.
WATER

WEED / BRUSH
Green Care Landscaping Solutions, Inc

Pulse Point			
Download app
San Diego County Emergency
Download app

District 5 County Supervisor Jim Desmond
619-531-5555
https://www.supervisorjimdesmond.com/
Palomar Medical Center, Escondido		
442-613-4000
Arch Health Partners				
760-749-0824
Neighborhood Healthcare			
833-867-4642
Community Pharmacy			
760-749-1156
San Diego Blood Bank			
800-469-7322
www.sandiegobloodbank.org
Poison Control Center			
800-222-1222 | www.calpoison.org

San Pasqual Reservation Fire Department		
Police, Fire, Water, non-emergency
760-749-7542 (non emergency)
Sheriff, non-emergency			 http://www.sanpasqualbandofmissionindians.org
760-751-4400
Rincon Reservation Fire Department		
Fire Department
https://www.rinconfire.org/
non-emergency, 760-751-7600
Valley Center Community Aid GroupCalFirehttp://vcrealestatepros.com/VCCAG.html
non-emergency, 760-749-1702
California Highway Patrol			
www.fire.ca.gov
619-401-2000 | 858-637-3800
VC Municiple Water District
www.chp.ca.gov
24 hour line, 760-735-4500
Caltrans					Animal Services				800-427-7626 | www.dot.ca.gov
619-767-2675
Valley Center Paula Unified School District
Community Involvement760-749-0464 | www.vcpusd.net
Valley Center Eye Facebook
Valley Center Municipal Water District		Valley Center Friends Facebook
760-735-4500 | http://www.vcmwd.org
Valley Center Chamber of Commerce
San Diego Gas & Electric			
760-749-8472
800-411-7343 | http://www.sdge.com
Facebook https://vcchamber.com/
Valley Center Library			
760-749-1305
Valley Center Optimist Club760-415-5640
ADDITIONAL SERVICES/AGENCIES:San Diego County General Information
858-694-3900
SanDiegoCounty.gov

Edco Waste & Recycling Services, Inc		
760-744-2700 | http://www.edcodisposal.com

USPS					1-800-275-8777 | 760-749-6359
www.usps.com
LIFE THREATENING EMERGENCY: 911					

Every effort has been made to provide correct information. The Valley Center Directory in not liable forerrors or omissions. Please contact the Valley Center Directory with any changes or updates.
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28511 Cole Grade Rd. Valley Center, CA 92082(760) 749-1213
Offering the area’s largest selectionof irrigation, plumbing, hardware,electrical, fasteners, tools, paint,
sewer & drain systems, building
materials, soil amendments & chip
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Monday-Saturday
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A1.doitbest.com
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T H E C O N AWAY G R O U P
SPECIALIZING IN SAN DIEGO AND ORANGE COUNTIESServing home buyers andsellers in Valley Centerand surrounding areas
for over 20 years.

Free Rept

Ways to maintain andimprove your home’s value.
Call 760-500-1030 or email
DianeConaway@Remax.net
for your free copy!

Ask about our comprehensive marketing plan.
You don’t pay more – you get more!

Realtor of e Year for all of San Diego Cnty 2018

WWW.DIANECONAWAY.COM
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The Conaway Group
760-500-1030

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