Press Release 2019.5

Exhibition by KYOTO Design Lab and CHANELSTEP IN CHANEL-When I meet CHANEL,-When I encounter CHANEL,students in KIT and CHANEL collaborated based on thetheme “your first encounter with CHANEL” , we created new CHANEL experience.

KIT, the practical education platform of design and engineering, and CHANEL will hold theexhibition “STEP IN CHANEL -When I meet CHANEL ” in CHANEL NEXUS HALL in Ginzafrom 6/22 June 2019. Please look forward to the new experience created by collaboration
between the students and worldwide fashion brand.

The background of this exhibition
Based on the theme INNOVATION BY DESIGN, D-lab has been working on the proposal of
the new society blending different fields. D-lab’ s location makes it the natural incubator
for innovation across disciplines. The ancient capital’ s deeply rooted networks of
traditional makers with their centuries-old knowledge and skills base sit alongside those
focussed on Kyoto’ s more contemporary aspect as the home to new technology-basedindustries and start-ups.
Richard Collasse, the CHANEL Japanese subsidiary, now he the chairman, found theD-lab’ s effort and asked to collaborate, and then this project started.
For the students who applied to the offering in KIT,CHANEL was the worldwide brand theyadmire. But at the same time, it was high prestige and too far away. When such ageneration see CHANEL, how its possibilities expand? And how can we design the firstencounter with CHANEL? These questions triggered the concept of this exhibition,“encounter”

The content of this exhibition
For one year, students have been researching Chanel’ s spirit through discussions withChanel personnel and observation of their endeavors at the Ginza Boutique. While
CHANEL is the creator of beautiful fashion garments, students have come to know that
it is also the producer of captivating experiences. Aiming to ignite an engaging
encounter between visitors and this world made by Chanel, the students created theexhibition ‘Step In Chanel’ . Visitors will first encounter Chanel’ s essence, by embodying
their own self-transformation as they step within Chanel’ s alluring space (CHANELSpaces of Transformation); visitors will then encounter Chanel’ s products born from thisessence, by stepping into Chanel’ s stories in an experience encompassing the physicaland the digital (SHADOW CHANEL). ‘Step In Chanel’ is a full scale realization of thestudents’ first encounter with CHANEL. The students wish to trigger among visitors of allages, nationalities and genders the unique sensation of an encounter with CHANEL.
Outline of the exhibition
Exhibition name ：Adress ：STEP IN CHANEL –When I meet CHANEL,CHANEL NEXUS HALL
（CHANEL GINZA building F4,3-5-3,Ginza,Chuo-ku,Tokyo,Japan）

Term ：

Sat. 22 June - Thu. 4 July,2019 12:00〜19:30

Sponsored ：CHANEL

Planning ：CHANEL

Work production ：「CHANEL Spaces of Transformation」

KYOTO Design Lab,Kyoto Institute of Technology

Marine Zorea,Takumi Uchiyama,Takayuki Kitakata「SHADOW CHANEL」
Soh Okano,Norika Matsusaka,Suzuha Yamato
Hall composition ：Haruko Arai,Kento Yokose

Advertisement design ：Ota Ayaka,Kayo Kaneko,Mayuko Hisaki

Visual ：Kanta Nakano,Yui Miyamoto

Produce ：Richard Collasse

Direction ：Nobuhiro Ando, Mayu Endo,Chie Okumura,Thomas Antonietti （CHANEL）
Kazue Akamatsu,Kaoru Iwamoto,Eizo Okada,Yoshiro Ono（Kyoto Institute of Technology）

Cooperation ：Osamu Ouchi

Contact
Kyoto Institute of Technology KYOTO Design Lab
MAil. info@d-lab.kit.ac.jp
Tel. 075-724-7283
Fax. 075-724-7250

Reference image「CHANEL Spaces of Transformation」「SHADOW CHANEL」