CUSTOMER SUCCESS: THERMAL RIBBONS AUSTRALIA

Thermal Ribbons Australia
consolidates 100+ labels
and creates new custom print
capabilities with BarTender®

BarTender® eliminates time spent on manual label
modification and increases label accuracy—quickly andeffectively.
CRITICAL NEEDS:► Manual labeling process resulting
in errors and inconsistencies► Meeting customers’ expandingneeds required more time and effort► Mislabeled part numbers could
disrupt customers’ business
operations
BENEFITS:► Consolidated 100 label templates
into a single reusable core template► Simplified labeling operations
through database connections withdynamic data► Conditional printing automatedcustomer-specific template creation

Thermal Ribbons Australia has evolved from a small, family-owned business
into a well-known industry leader for its commitment to quality, innovation, andcustomer satisfaction. Founded in 2001 and based in Brisbane, Thermal Ribbons
Australia handles the manufacturing, distribution, and shipping of ribbons.
Now one of the most recognized ribbon manufacturers in Australia, they sell
exclusively to TTR resellers, label makers, contract packagers, and bureaus.

Challenge: Manual and time-consuming processes
In 2019, Thermal Ribbons Australia expanded its services to include customized
labeling, allowing resellers to incorporate their branding and part numbers onto
ribbons intended for sale to their customers. These customizations served multiple
purposes for customers, including internal labeling, batch code application on ribbon
interiors, and labeling for product shipments to customers.
Prior to adopting BarTender, staff members at Thermal Ribbons Australia manually
modified labels for each order, involving adjustments for quantities, dates, andribbon types. Not only was manual data entry heavily time consuming—it also led
to occasional human errors, potentially rendering customer products incompatible
with their point of sale (POS) systems.
Label accuracy was mission-critical since any inaccuracies in labeling could disrupt
customers’ business operations, resulting in revenue losses and possible vendor
switches, ultimately negatively impacting Thermal Ribbons Australia’s own business.

www.seagullscientific.com

CUSTOMER SUCCESS: THERMAL RIBBONS AUSTRALIASolution: Consolidating label templates with dynamic
data and conditional printing
Upgrading to BarTender Professional Edition marked the first instance of Thermal
Ribbons Australia connecting its labeling operations to a database, eliminating
manual data entry and label creation processes. After establishing their databaseconnections, the team streamlined roughly 100 label templates into a single core
template, with data flowing seamlessly from the database into the core template,
substantially reducing time previously spent on manual data entry for labelingpurposes.
By using BarTender Professional Edition’s enhanced capabilities, Thermal Ribbons
Australia effectively reduced potential points of failure by connecting their printerswith their label generation process, directly from Excel and CSV files. All employees
within the organization were trained in a short amount of time, equipping teammembers to step in and assist whenever additional help was needed. The intuitive
user interface and easy setup empowered the main label operators to establish astreamlined workflow, with backup plans, for consistently efficient label printing.

“BarTender labeling solution has thebest ROI ever: it paid for itself withinweeks.”
Ron Lusk, Owner
Thermal Ribbons Australia

BarTender introduced conditional printing for approximately 30 different customerspecific box and ribbon templates, and the adoption of BarTender’s Print Station
allowed operators to mitigate errors by enabling network-wide label printing fromany location. BarTender’s conditional printing created data-driven automation rulesthat specify when different objects, layers, or templates in a document will visibly
print or become hidden. This feature enabled automated printing of customerspecific boxes and ribbon templates providing customers the option to personalize
their logos, layouts, and styling. Thermal Ribbons Australia was able to scale theirpersonalization services to more clients without requiring any additional resources.
As internal processes became increasingly automated, Lusk could redirect his focus
towards sales and marketing initiatives, activities that had previously taken a backseat due to his involvement in the day-to-day label and operational management.

Americas:
Sales@SeagullScientific.com+1 425 641 1408

www.SeagullScientific.com

EMEA:
EMEASales@SeagullScientific.com+34 91 198 4600

APAC:
AsiaSales@SeagullScientific.com+886 70 1018 4700

Japan:
JapanSales@SeagullScientific.com+81 3 4567 0091

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