News Release – 2013
February 14, 2013

T-JOY to holdJAPAN ANIME + J-POP WEEK in Indonesia!
（Jimpact – JAPAN ANIME + J-POP WEEK 2013）

In March this year, T-Joy Co., Ltd. (Chuo-ku, Tokyo; President & CEO Yusuke Okada) will be holding Jimpact – JAPANANIME + J-POP WEEK 2013 in Jakarta, Indonesia. The event, detailed below, will be held at Indonesia’s largest cinema
complex known as 21Cineplex.
Jimpact is the nickname for this event where the J stands for the first letters in Jakarta and Japan, and the “impact”
represents the desire for Japan content to have an impact on Indonesia. For a week from March 14 (Thurs.) to 20(Wed.), Plaza Senayan XXI, a movie theatre inside the largest shopping mall in central Jakarta, will host screenings ofJapanese anime films for theatre settings, and recorded music concerts. This event will not solely target the obvious
fans of Japan content but will communicate the attraction of Japan content to a wide range of generations, including
trend-conscious youths from teens to 20s, and families with small children.
Screening this many movies (see attachments details) in one location is unprecedented in Indonesia and the event
represents a new approach which includes running it as general entertainment with local ticket pricing.
Details
Implementation outline
・ Title:Jimpact – JAPAN ANIME + J-POP WEEK 2013

・ Dates:

From March 14 (Thu) to 20 (Wed), 2013 / 7 days

・ Location:

At Plaza Senayan XXI cinema complex in Jakarta, Indonesia(Local movie theatre: run by Indonesia’s largest operator 21Cineplex )・ Sponsor:

T-Joy Co. Ltd.

・ Partners:

The NPO Visual Industry Promotion Organisation (VIPO) and Asatsu DK (ADK)・ Implementation details:

1. Screening anime films for theatre settings
2. Screening of recorded music concerts
3. Sale of merchandise
4. JAPAN BAG distribution

・ Movie Contents: Japanese Anime films

8 (planned)

J-POP live music concerts video

8 (planned)

・ No. of seats:

200 (approximately)・ Entry fees:

Both types of screening 1,2 will charge the same fee
Mon. to Thu.: Rp 50,000 (approx. ¥480)
Fri: Rp 60,000 (approx. ¥570)
Sat. to Sun: Rp 75,000 (approx. ¥710)

・Facebook:www.facebook.com/jimpact2013(Details on ticket sales and screening schedule will be progressively published on Facebook)① /5

News Release – 2013
February 14, 2013
Aims of the event
In the Asian region where future growth is expected, and particularly in Indonesia which falls in the Islamic culturalsphere, this event aims to expand the market for Japan content as well as to try and gain an understanding of theneed for Japanese anime and music content and look at the latent potential and issues surrounding businessexpansion. In addition to screening Japanese anime films for theatre settings and recorded music concerts, this event
will be used to validate a business model for anime movies and live music recordings in Indonesia by creating anenvironment that is close to actual entertainment. That environment includes charging a cinema entry fee,introducing promotional strategies proven in Japan, and selling character merchandise.
Note: This project will be implemented as part of the FY2012 project to support measures to strengthen the content
industry under the auspices of the Ministry of Economy Trade and Industry. (METI) in Japan
Business Opportunities in Indonesia
GDP per capita has seen a rapid growth in Indonesia in recent years and personal consumption is expanding. This has
led to more optimistic forecasts for the movie market.
The reality of the Indonesian movie market however, is that it is broadly divided into people who prefer Hollywood
movies, and those who prefer local, Indian, and Chinese language movies. This means that the market for Japan
content movies is not large. A tendency persists for Japanese animated movies to be perceived as something forchildren. In terms of Japanese music, although bands with a strong visual component are becoming more popular,
currently Korean style music is much more favored.
In contrast, Cosplay involving dressing up as Japanese anime characters, has gained huge popularity in Indonesia.
English and Indonesian language versions of Japanese comics are also proving to be popular. They have widecirculation and are actively read by customers in local bookshops.
Personal consumption is set to grow even more in Indonesia. We believe that there is therefore ample potential formarket expansion through proactive and persistent delivery of Japan content to the general public through events likethis one.
Outlook for collaboration with 21Cineplex, and future commercial ventures (www.21cineplex.com)
In 2012 21Cineplex celebrated its 25th anniversary since establishment. It is Indonesia’s largest movie theatre chain
with 130 sites (629 screens) and boasts an overwhelming share of the market.
We would like to take the opportunity presented by this event to further develop ties with 21Cineplex and realize
regular screening of Japan content. Although currently this may be difficult to achieve in Indonesia, in the near future
we hope to promote content distribution of live concert viewing (live broadcast) events which are popular throughout
Asia.
About T – Joy (www.t-joy.net)
T–Joy started business in 2000 when it opened the first cinema complex in Japan featuring digital cinema screening
equipment. Since then it has been an entertainment company that provides entertainment and distribution systems
that change with the times. At the same time it is a company that develops new film business in response to new erasof film entertainment and continues to boldly pioneer business opportunities, responding in a flexible way, unfetteredby convention.
T–Joy had a strategy for digitization right from its inception and has vigorously pursued that aim to the point where it
achieved 100% digitization of the cinemas it managed by July 2011. In an effort to maximize the advantages of digital
cinema systems it has also focused on ODS (other digital stuff) which has led to it offering customers diverse andappealing content on movie theatre screens. This content covers theatrical performances, combat sports, general
sports and concerts, including live broadcasts.

② /5

News Release – 2013
February 14, 2013
T–Joy has always believed that it needed to steer a course towards overseas markets, particularly Asia, and with afocus on content other than movies. To that end it has boldly taken up the challenge to realise a “Co-market Strategy”
which aims to share, promote and revitalise its content market on an Asian scale.
To be specific, in April 2010 we launched a joint-venture company in Japan with one of South Korea’s largest movie
companies CJE&M, and in December 2011 we formed a business tie-up with the Orange Sky Golden Harvest Group
which is one of the largest entertainment production and distribution companies in Asia. It is through such venturesthat we are sharing an entertainment network focused on Hong Kong, Taiwan, Singapore and South Korea and we arepromoting the creation of a joint content market that exceeds national boundaries.
The company perceives the whole of the Asian sphere as a “co-market” and believes that the path it should take is
one that builds a system capable of delivering stable, good quality content to the Asian region. We are convinced thatcooperating with various partners who are in agreement with this approach and pushing along this path will lead toeconomic improvement of the Asian content industry overall.
We are committed to raising the level, not just of the content industry in Japan, but Asia overall. We invite you to keep
an eye out for our future endeavours.

③ /5News Release – 2013
February 14, 2013
Implementation details
1. Movie screening projects (scheduled works)
No.

Movie

ReleaseRunning Time

1Crayon Shin-chan The Movie : My Bride Who2010

99 mins

Traveled Through Time and Space (2010)

Producers
Shinei Animation Co. Ltd, TV Asahi,
ADK, Futabasha© Usui Yoshito / Futabasha / SHIN-EI
Animation / TV Asahi / ADK 20102009 RE:CYBORG

2012

107 mins© 2012 009 RE:CYBORG Production Committee

Production I.G, T-JOY,AMAZON LATERNA, VAP,Nippon Television NetworkCorporation,Ishimori Productions

3

Ghost in the Shell: Stand Alone Complex - Solid2011

105 mins

Production I.G

2012

95 mins

AMAZON LATERNA, KOO-KI,

State Society 3D© 2011 Shirow Masamune - Production
I.G/KODANSHA
4AFTER SCHOOL MIDNIGHTERS© AFTER SCHOOL MIDNIGHTERSMont Blanc Pictures

PARTNERSHIP
5

TIGER & BUNNY -The Beginning-2012

93 mins

T&B MOVIE PARTNERS, Sunrise

2013

96 mins

Tohoku Shinsha Film Corporation

2008

113 mins

Toei Animation

2011

116 mins

CoMix Wave Films Inc© SUNRISE／T&B MOVIE PARTNERS
6GARO - SOUKOKU NO MARYU –©2012 KEITA AMEMIYA / TOHOKUSHINSHAFILM CORPORATION

7ONE PIECE THE MOVIE: Episode of Chopper The Miracle Winter Cherry Blossom©Eiichiro Oda/Shueisha, Toei Animation©"2008 ONE PIECE" Production Committee

8Children who Chase Lost Voices from Deep
Below
©Makoto Shinkai/CMMMY

2. Recorded music concert viewing (scheduled works)No.
1

ArtistYear of Live

Running

PerformanceTime

A3D II ayumi hamasaki Rock'n'Roll Circus Tour FINAL ～7days Special～2010

100 mins

Aqua Timez "CARPE diem Tour 2011" @Nippon Budokan

2011

138 mins

LiSALiSA LiVE is Smile Always~LOVER“S"MiLE~ in Hibiya Open-Air

2012

120 mins© Aniplex Inc.

Concert Hall

Ayumi Hamasaki

Title

©AVEX
ENTERTAINMENTINC.
2Aqua Timez© Epic Records Japan
Inc

3④ /5

News Release – 2013
February 14, 2013
4

Kana Nishino

Kanayan Tour 2011 ～Summer～

2011

153 mins"After Eden" Special LIVE 2011 at TOKYO DOME CITY HALL2011

146 mins

GRANRODEOGRANRODEO LIVE 2011 G6 ROCK☆SHOW ～SUPERNOVA

2011

171 mins© 2012 Lantis Co.,Ltd.

FEVER～JAM Project

JAM Project LIVE 2011-2012 GO!GO! GOING!～FUMETSU NO© 2011 SME RecordsInc.
5Kalafina © 2012 SME
Records Inc.

67© 2012 Lantis Co.,Ltd.

8Animelo Summer Live

2012ZIPANG～

177
mins

Animelo Summer Live 2009-2011 Digest version

2009～2011

180
mins

ⓒANISAMA PROJECT
2009,2010,2011

3. Merchandise sales
・ Dates:

From Thurs. March 14 to Wed. March 20, 2013 / 7 days

・ Location:

Special sales space to the side of 21Cineplex entrance

・ Merchandise: Comic books, anime-related and music related merchandise

4. JAPAN BAG distribution
We will be distributing the JAPAN BAG featuring Japanese Manga and anime which are highly regarded overseas.

・ Dates:

From Thurs. March 14 to Wed. March 20, 2013 / 7 days

・ Location:

21Cineplex PLAZA SENAYAN

・ Recipients:

Visitor to Jimpact

・ Bag contents: Samples and pamphlets introducing Japanese products

End■ Enquiries about this event ■Mio Kihara
01Kihara@t-joy.jp
Management Strategy Team, General Affairs Department
Shinya Hara
Project Group Entertainment Project Department

T-Joy Co., Ltd.
TEL. 03-3248-8174 FAX. 03-3248-8176⑤ /5