2013 / 2014

RETHINKYOUR RIDE
Last year Now bindings offered the first significant shift inbinding technology our sport has seen since the introductionof the highback. While our collective industry worked hard atcomfort and convenience, JF tinkered in his garage inspired bya skateboard truck. The final result was not just another idea of
how to hold your foot to a board, rather, what he created was
the first binding that actually turns your board.
This alternative and innovative approach to looking at ourequipment is what Now represents.

NOW isREInvention
RELevantREVolutionary

Theworld’s
firstskate
influencedbinding

WHAT IS ‘SKATE-TECH’? Inspired by how easily and efficiently a skateboard
turns; major components of our system mimic both the function and descriptionof skateboard trucks. The ‘Hanger’ powerfully transfers energy input from thestraps to the bushings and onto the edges of your board. The Kingpin acts as afulcrum, magnifying this energy through leverage. Traditional bindings diminish
energy transfer by the flexing and bending of their baseplate, forcing you tocrank your straps down harder, ride with more forward lean, or run taller andstiffer highbacks. This all leads to more foot fatigue and pain. NOW bindings
bypass the middle of the snowboard and direct your energy right onto theboard’s edges. They simply transfer more power to the board with less work,
meaning your feet will stay more relaxed and comfortable, longer.

Flex hinge highback

Drive Highback(Select & ipo models)— Higher medial side follows leg angles­— Pre-rotated 5 degree laterally— Higher medial side follows leg angles— Wider lateral side for support— Flex hinge, dampens chatter and eliminates calf-bite— Pre-rotated 10 dergrees— 15mm higher and 40% more rigid than Flex hinge highback— Lateral hook for added supportflushcup— Stacked highback/heelcup assembly creates a flush, inner surface— Heelcup design prevents heel lift, with or without the highbacks— Noback mode built-in design

FOOT PILLOW— 15mm EVA footbed means increased shock absorption and dampening— Tool-free access to mounting disc/hardware— Low profile increases board’s feelHanger— 30% glass filled Nylon— I-beam wall sections are both rigid and light— Baseless design allows for uninterrupted board flex
— Transferred energy to the board’s edges

KINGPIN— NEW Revised Hollow rivet configuration assembly links thehanger to the Alumi-ring— Creates a fulcrum for all energy transfers— Stainless steel hollow rivet is extremely light and strong

DISC— T6061 aluminum forge disc­— Compatible with 4X4,3-D and EST channel Systems— Light and strong

ALUMI-RING— 4mm T6061 stamped Alumi-ring— Minimal board fixture— 1mm rubber gasket

BUSHINGS— Dual injection, quick-snap connection to Hanger— Main contact point to board— True dampening system— Applies energy while diffusing board chatter— Available in Soft, Medium and HardSELECTThe Select binding scream options and is the mostcomplete and versatile binding in our line-up; fromstreet to pow the Select is ready to take it all. New
3D ankle and toe straps mold to your boots right outof the box and leave you feeling like they’re not even
there. Three durometers of bushings allow you to tailor
the response and dampening of the Hanger to best
suit your style. Remove the Flex hinge highback andset it up in no-back mode with our new Highcups for atruly uninhibited, uncompromised ride experience.
BINDING FEATURES
Flush cup technology
Boxed with Highcups and Flex hinge highbacks
New ankle and toe ratchet
New Freestyle ankle straps
New 3-D toe straps
New Ladder and connector straps
New tool free connector straps adjuster
New hollow rivet assembly
Bushings available in Soft (40 shore), Medium (45 shore), andHard (55 shore)

HIGHCUPDRIVE

Developed with the help of legendary chargers likeJeremy Jones and Devun Walsh, the Drive is like theIPO but on steroids. Focusing on an increase of lateralsupport throughout your range of motion we’ve
exaggerated lateral arc of a taller more rigid highbackaround the outside of the boot. The asymmetrical, 3D
Flippit ankle strap can be worn in a freestyle settingwith the added support over the top of your instep.
Or, switch it up to Freeride mode by flipping the strap
over to the other binding placing the support higher
on your ankle. Either way you flippit, the strap iswider on the outside maintaining that lateral support
for both options.
BINDING FEATURES
Flush cup technology
New ankle and toe ratchet
New hollow rivet assembly
New Asym ankle straps with Flip It convenience
New 3-D toe straps
New ladder and connector straps
New tool free connector straps adjuster
New Drive highback is 40% more rigid than the Flex hinge
highback
New Highcups are compatible with Drive hanger
Bushings available in Medium (45 shore) and Hard (55 shore)

FLIP IT TECHNOLOGYIPO

available in white & black

The binding that started it all. The award-winning
function and design of the IPO woke up a tired andjaded industry last year by showing people a binding
can do more than just hold your foot to a board.
Responsive yet flexible, comfortable yet powerful,the IPO is the foundation of our line. This year it’s
upgraded with new ratchets and ladder straps
making getting in and out of the IPO faster, easierand more secure.
BINDING FEATURES
Flush cup technology
New ankle and toe ratchet
New ladder straps
New hollow rivet assembly
New Highcups are compatible with the IPO hanger
Bushings available in Soft (40 shore) and Medium (45 shore)

BINDING OVERVIEW
SELECTJib, park, powDRIVEFreeride

IPOBLACK

All mountain freestyle

IPOWHITE

All mountain freestyleNOTESour team
Jeremy Jones
Devun Walsh
Austen SweetinFrank April
YES. Snowboard TeamDCPRDM
Helen Scientini
JP Solberg

World Distributors
USA
NIDECKER US Inc
905 Squalicum Way, #106
Bellingham, WA 98225, USA

CHILE
Mekis Bros Deportes Ltd.
Carlos Antunez 2257 depto 71,
providencia, Santiago

AUSTRALIA
Rush Distribution Pty Ltd.
75 Stephenson Street, Richmond, VIC,
3121, Australia

PH: +1 360 393 4741
FX: +1 360 306 8473
maxx@nidecker.com

PH: +569 982 272 42
fedemekis@gmail.comPH: +613 9813 4030
FX: +613 9813 4130
sue@rush.net.auamine@rush.net.au

CHINA
Reholiday Trading Company
PH: +86-451-55118388
FX: +86-13394517250
allenhuang@deeluxe-cn.com

IRAN
Pamchal Sports / Rana Karamkhah
1 Farhang Passage Farhang Sq. 38th.
St. Asadabadi St. 14366 Teheran, Iran
PH: + 98 (0) 21 886 170 19
FX: + 98 (0) 21 880 630 92
pamchalgroup@gmail.com

NORWAYRAA Sport
Parkveien 19, NO-0250 Oslo, Norway
PH: +47 23 23 36 00
martin.haglev@raa.noSPAIN
Playgop 114
PH: +34 695 155 284gcolomer@me.com

ARGENTINA
26 Sports SRL
PH: 54-294-154399013
facundo@snowboardpatagonia.com
www.snowboardpatagonia.com

CANADA
Nidecker Inc.
PH: +1 418 808 5710
gbrochu@ifound.ca

FINLAND
Delta Sports Oy
Karitie 9. 01530 Vantaa, Finland
PH: +358 44 282 0011
ismo.hulmi@deltasports.fi

ITALY
Wave Distribution
Via Antica di Grugliasco 13, 10093
Collegno (TO), Italy
PH: +39 01 17 80 19 38
alex@wavedistribution.it

POLANDIntersurf - DINAKO s.c.
UL. Schroegera 85/13. 01-828
Warszawa, Poland
PH: + 48 601 227 772
FX: + 98 (0) 21 880 630 92
nikos@nidecker.com.pl
biuro@intersurf.pl

SWEDEN
Align Distribution
BOX 1512
411 41 Gothenburg, Sweden
PH: +46 – (0)76 – 8381702
info@aligndistribution.com
www.aligndistribution.com

FRANCESportpulsion
49, Route du Nant, PAE de la Caille,
F-74350 Allonzier-la-Caille, France
PH: +33 4 50 46 50 50
FX: +33 4 50 46 50 50
fpiccamiglio@sportpulsion.fr

JAPANStraightSix ltd.
PH: 03-5784-3123
facebook.com/NOWBindingJapanRUSSIA
KANT
PH: +7 495 6041610
r.kadymov@kant.ru
www.kant.ru

SWITZERLAND
Nidecker Switzerland
Place de l’Industrie, 1180 Rolle,
Switzerland
PH: +41 21 822 33 66
rdutoit@nidecker.ch
DENMARKBB AGENTUR APS
PH: +45 - 40 87 50 49
info@bb-agentur.dk

BELGIUM
Pacific Boardshop
Bruul 79. 2800 Mechelen, Belgium
PH: +32 15 2035 85
FX: +32 15 2039 35
marc.boydens@pacific-boardshop.com

GERMANY / AUSTRIA
Trade Yard Ltd.
Mörikestrasse 64, D-70199 Stuttgart,
Germany
PH: +49 (0)711 169 174 20
felix@now-snowboarding.de

NETHERLANDS
Newsports
PH: +31 6 260 14 777
bert@newsports.nl
www.newsports.nl

SOUTH KOREA
A2 Distribution
PH: +822 344 22244
yoonmo@hotmail.com

UNITED KINGDOMTSA - Ellis Brigham Mountain Sports
Ltd.
P.O. Box 491, M5 0AE Manchester, UK
PH: +44 778 691 6726
jeremy@snowboard-asylum.com
chris@snowboard-asylum.com

CZECH REPUBLIC
Destiny Distribution s. r. o.
PH: +420 775 919855
FX: +420 377 322578
Lukas.puchta@seznam.cz

GREECE
MvtradePH: 00306937477222
info@mvtrade.gr

RETHINKYOUR RIDE
Twitter: @nowbindings
Instagram: @nowbindings
Facebook:/nowsnowboarding
www.now-snowboarding.com
905 Squalicum Way, #106
Bellingham, WA 98225
p. (360) 393-4741
f. (360) 306-8473