In Harmony with Communities
Bridgestone is working to build trust with society throughActivities Related to Road Safety

initiatives in harmony with communities globally. We aim tocontribute to fundamental for sustainable creation andThere were estimated 1.19 million road traffic deaths inco-creation of social and customer value.

2021*1. As a tire company, Bridgestone recognizes that roadIn 2023, Bridgestone has become a member of Business forsafety remains a universal concern. At the same time, it isSocietal Impact (B4SI) and has embarked to visualize its social

an integral part of mobility system design, providing safety

impact related to “the changes that happen to individuals,

and peace of mind to communities. We believe it canorganizations and the company, in the short or longer-term, as

leverage its strengths and make the greatest contribution.

a result of the activity” which is defined in “the framework ofthe corporate community investment” by B4SI.

In order to generate synergies from its global efforts,
Bridgestone established the Bridgestone Road Safety

We aim to further increase our positive impact andProgram (BRSP) in 2023. The Global Road Safety Partnershipdemonstrate the tangible results of our efforts that lead to(GRSP), an international NPO specializing in road safety, hasbuilding trust with communities. Also, through these social

helped us in establishing the BRSP and creating thecontribution activities, in line with their purpose and theplaybook, a practical guide for our employees. In 2023, withcreation of the eight Bridgestone-like values in thethe cooperation of GRSP, we focused on setting indicators“Bridgestone E8 Commitment”, we are committed to building

to assess the impact of these activities. We also participatedsafer, and healthier communities and making education morein the Asia Pacific Regional Road Safety Seminar, co-hosted

accessible and inclusive for current and future generations.

by GRSP and the Asian Development Bank, in the Philippines

In 2023, Bridgestone implemented a total of 1,144 initiatives*1

with key stakeholders to discuss further promotion of roadin 36 countries, which includes 873 initiatives with externalsafety. During the event, Bridgestone shared our journey ofpartners*2, with 32,102 employee volunteers*3, and reachedenhancing road safety actions, partnerships, and the case324,198 people*4 from the communities.

study.
In 2023, 105 initiatives*2 related to road safety were2023 Highlights: Social Contribution

implemented in 34 countries, including 67 initiatives withexternal partners*3, involved 2,195 employee volunteers*4,and reached 103,428 people*5 from the communities. Of

Number of countries
and regions

Total numberof initiatives

Number of initiatives
with external partners

36

1,144873

Employee volunteers●Community beneficiaries

5 activities in 5 countries.
*1 Source: WHO “Global Status Report in Road Safety 2023”

Number of participants●these, the impact of community benefits was assessed in32,102
324,198*1 Counting of “initiatives” varies by country or region.
*2 Counting of “partners” varies by country or region.
*3 The number of volunteers is the total number, including estimates forsome activities.
*4 The number of people who directly benefited from our activities, which varies
by country or region and only includes those activities for which Bridgestone
has confirmed the status.

*2 Counting of “initiatives” varies by country or region.
*3 Counting of “partners” varies by country or region.
*4 The number of volunteers is the total number, including estimates for someactivities.
*5 The number of people who directly benefited from our activities, which varies
by country and region and only include those activities for which we haveconfirmed status.

The counties where road safety activities took place in 2023

● (34 countries)

Bridgestone has committed to global good practicethrough strategic alignment to B4SI’s Frameworks andstandards which are applied by the world’s leadingcompanies. We commend Bridgestone for their active
commitment to social impact excellence underpinnedby their grasp and commitment toB4SI, and we expect theircontinued and active engagementwith others globally across thenetwork of leading corporates, toenhance a shared commitment tothe creation of a sustainable
future.

Clodagh Connolly
Global B4SI Director

Bridgestone 3.0 Journey 2024 Integrated Report93In Harmony with Communities■B ridgestone Global Road Safety Project (Thailand)■B icycle Safety Workshop (Japan)

In partnership with AIP Foundation*, the program provides

Since 2017, Bridgestone Cycle Co., Ltd., in collaboration

solutions through initiatives such as improving road safetywith the local authorities and police departments, has

knowledge and behavior among students and teachers,

been conducting bicycle safety workshop throughout

cultivating Bridgestone Youth Champions for Road Safety,

Japan. The objective is to promote safe cycling practices

conducting school zone assessments, promoting

for people of all ages, ranging from preschoolers to seniorinfrastructure modifications, and empowering Bridgestone

citizens, by tailoring the workshops to their respective life

employees to become road safety advocates.

stages. At schools in Kurume City, BSC conducted

The program began in 2021 and has been expanding
across Thailand.
* AIP Foundation is a NPO that works to improve road safety, primly vulnerable
communities across Asia and Africa.

Output- 242 students and teachers in 4 schools, 10,977 parents andWorkshops on bicycle rules and proper helmet usage.
Output- 75 workshops held, (4,000)+ participated (2023).
Impact- Among the workshops held at schools where impact
assessments were conducted, 100% of teachers provided

community members benefited, 16 Road Safety Champions

positive feedback on the students’ increased awareness.

empowered, 2,000 social media outreach.

- 60% of teachers reported positive feedback on theImpact in 2022-2023- iRAP Star Rating* improved from 2 stars to 3 stars

students’ changed behavior.

- Road user risk management score, an indicator of the safety■ Project Sarthi (India)

of local commutes to school improved from 13.31 to 19.88

Bridgestone India (BSID) has partnered with state-of-the-* International Road Assessment Programme (iRAP) is a registeredcharity dedicated to saving lives by eliminating high risk roads
throughout the world. The Star Rating, developed by iRAP, is anobjective assessment of the level of safety.

art driver training facilities in various states of India to■T hink Before You Drive(Central and South America)

meaning “the one who drives” in Hindi), BSID provides 30

BSAM launched the “Think Before You Drive” program inon professional driving skills but also on soft skills for well-2005. Partnering with universities and government

being and responsible road behaviors. BSID employee

agencies, BSAM implements the program in various

volunteers also offer training on tire maintenance, safety,regions. The program aims to address the importance ofand financial literacy. The program aims to develop heavyroad safety through educational initiatives and materials,

motor vehicle (HMV) skills and create opportunities forcommunity challenges emphasizing seatbelt use, tire

unemployed youth from socio-economically weaker

maintenance, and safe driving practices. In 2022, BSAM

sections of society.

developed “Think Before You Drive - Kids” for children ages
6 to 12, providing road safety tips and promoting safe

Output- 1,775 commercial drivers’ skill upgrade and certification

behavior through online resources, including videos and- 864 HMV drivers complete short-term refresher training

games.

Impact- 66% of trainees found employment with automotive

address the critical issues faced by the trucking industry,
such as a shortage of drivers and lack of formal training.
Through the initiative called “Project Sarthi” (“sarthi”

Output- 74,000 students and families in Mexico, Costa Rica,companies.

Colombia, and Ecuador materials reached to since 2015

- 92% of drivers trained want to continue HMV driving as- 3,000+ students in 7 schools learned in 2022 and 2023

their profession

through “Think Before You Drive – Kids”
Impact- 100% employee volunteers felt confident in the level ofroad safety education delivered to children.

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days of free residential driving training, focusing not only

■ Green Camps Teach “Sicurezza” to Italian Youth (Italy)

Also, as the World Health Organization (WHO) notes that

The multi-faceted program, “Sicurezza [security] on theit is important to address health improvement accordingroad" program in Italy addresses the road safety challenge

to the needs of each country and region, Bridgestone

among young people. The program includes Italian Redimproves the sustainability of communities by

Cross (CRI) Green Camps, which provided full-day

contributing to efforts to improve local health conditions

educational workshops for 8 to 17-year-olds. With theand to create a culture of healthier lifestyles.

participation of employee volunteers, the camps focused

Additionally, we view the support of regionalon road safety and sustainability. Participants expressed

communities affected by natural disasters to be part of its

their intention to prioritize vehicle control, condition, andsocial responsibility. We will continue to provide a variety

tire maintenance when they drive in the future. Theof reconstruction assistance based on disaster conditions

collaborative program with CRI and employee volunteers

and needs in the stricken areas. We sincerely hope for awill continue in 2024.

swift recovery of the people and areas affected by disaster.

Output- 240 “future drivers” in 8 locations were outreached insummer camps across Italy.

Community
https://www.bridgestone.com/responsibilities/social/community/- Over 5,000 secondary school students learned aboutroad safety.
Impact- Fostering Bridgestone team pride and relationship with CRI

Impact on Employees
Bridgestone believes employees who participate in social

The partnership with Bridgestone will allow us to reachmore and more people. The Toolkit for Road Safetydrawn up with the technical support of Bridgestone will
help to expand the knowledge of volunteers on
methodologies for road safety education. Thispartnership makes us more prepared to face futureroad safety challenges.

contribution activities will foster a sense of belonging to
Bridgestone and their local community. Employees canexpect to feel empowered and improve their well-being
through these activities. In 2023, as a trial, we conducted
impact assessments on employees in 14 activities in 9countries. Among the 241 employees assessed,approximately 82% felt a stronger sense of belonging in
Bridgestone after participating in social contribution
activities, and 88% felt a stronger sense of belonging in theEdoardo Italia
VP Italian Red Cross and Italian
Representative of the Red Cross’s
Young Volunteers

community. 88% of them perceived positive changes intheir skills applicable to work, attitudes and behavior in life,
and their own well-being.

Impact on Teammate

Other Initiatives
Bridgestone creates the eight values of the “Bridgestone
E8 Commitment” through various social contribution
activities that respond to the challenges and needs of each
local community. For example, believing that education is241 employees assessed in 14 activities in 9 countries(Results as of December 4th)82%

teammates show positive changes inunderstanding and attachment to theBridgestone

88%

teammates show positive changes inunderstanding and attachment to thecommunity

88%

teammates show positive changes in
attitudes, behavior and/or skills

essential for improving people’s quality of life anddeveloping their professional skills, we support inclusive
and accessible education in the local communities in which
it operates. With a particular emphasis on primaryeducation and technical and vocational training, we apply
our strengths in tire manufacturing and sales to offer avariety of training programs that foster the nextgeneration of automotive maintenance professionals.

Bridgestone 3.0 Journey 2024 Integrated Report

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