Press Release
July 27, 2023
BHQ Corp.
bspr Inc.

BHQ Corp. and bspr Inc. to Release First Smartphone App"Braincure" Beta Version Encompassing BHQ Actions for Brain
Health, in the United States in September~ Supports Brain Health Maintenance and Enhancement for App Users
through BHQ Actions' Activity Management and Brain Health
Visualization ~BHQ Corp. (Saitama City, Saitama Prefecture, CEO: Masahito Kawamori), in
collaboration with bspr Inc. (Shibuya-ku, Tokyo, CEO: Yosuke Toyama), is pleased toannounce the release of the beta version of the smartphone app "Braincure" thatutilizes the internationally standardized brain health index BHQ (Brain HealthcareQuotient)* and encompasses "18 Guidelines for Your Brain Health" (BHQ Actions)**, inCalifornia, USA from September 2023.
The first smartphone application "Braincure" covering"18 Guidelines for Your Brain Health" (BHQ Actions)

■ “Braincure” - empowering behavioral changes to maintain and improve brain
health"Braincure" is the first smartphone app to include BHQ Actions. By inputting daily
activities aligned with BHQ Actions (healthcare, exercise, social life, diet, rest, learning,environment), users can estimate their brain health conditions through the calculated
BHQ score. Furthermore, the app will provide brain health information based on theBHQ Actions and encourage actions to exercise, improve diet, and reduce stress tohelp users maintain and improve brain health.
■ New features based on BHQ Actions complement core functions of “Brain
health maintenance app".
In addition to the four main features of the " Brain health maintenance app" developedby bspr Inc. - "Walking", "Diet", "Brain Training", and "Estimated BHQ" - "Braincure"has added new features based on BHQ Actions, including "Social Life" to inquire about
interactions with others, "Rest" to assess sleep conditions and stress levels, and"Environment" to explore living environment and interactions with nature. These
additional features allow for a comprehensive calculation of the estimated BHQ score.
In the future, we plan to add the feature of providing information based on BHQ Actions
to help app users change their behavior.
■ Calling for Organizations and Companies to Participate in the Demonstration ofEmployee Health Promotion with "Braincure"
We will conduct a beta test of "Braincure" for expatriates of Japanese companies inCalifornia, U.S.A. from September 2023. We are calling for organizations andcompanies that wish to participate in the beta test to demonstrate the effectiveness of"Braincure" in maintaining and promoting employee health, such as companies thathave challenges in managing the health of their expatriate employees.
■ Official global launch anticipated for December 2023
Following the beta testing phase, we will improve the functionality of the app based onuser feedback, leading to an official nationwide launch in the United States inDecember 2023. We plan to expand our services to Asian countries and other regions.
By providing services tailored to regional needs and lifestyles, we aim to further
contribute to the enhancement of brain health.

* BHQ was developed as a result of the latest brain science research by brain
scientists and medical professionals, led by Yoshinori Yamakawa (Director of Brain
Impact, Kyoto University Project Professor), under the Cabinet Office ImPACTYamakawa Program, and has been approved as an international standard.
** BHQ Actions are behavioral guidelines derived from lifestyle habits andpsychological characteristics scientifically proven by the BHQ project members, who
are specialists in neuroscience. They are considered effective for maintaining andimproving brain health and comprise "18 Guidelines for Your Brain Health."
Contact
Company Name: BHQ Corp.
Representative: Masahito Kawamori
Headquarters: 90-7 Naramachi, Kita-ku, Saitama City, Saitama Prefecture, Japan
Established: May 2019
URL: https://www.bhq.co.jp/
Business: Providing consulting services related to brain information.
Company Name: bspr Inc.
Representative: Yosuke Toyama
Headquarters: 3C Exa Space, 5-18-10 Jingumae, Shibuya-ku, Tokyo, Japan
Established: April 2012
URL: https://bspr.co.jp/
Business: IT service and system contracting