Intellectual PropertyYour ideas. Your innovations. Your brand. Our IP
practice understands that these assets make yourbusiness unique, and we know how to protect them.

Key contacts

There’s a reason why more than half of the world’s top
100 brands (Financial Times, 2018) have chosen us torepresent them. With 400 IP professionals worldwide,
we combine a global outlook with local knowledge
across the life cycle of IP assets ― from development tocommercialization, and licensing through to maturity.
But it's not how many lawyers we have; it’s the way wework together that our clients really value.

Miriam Gundt, LL.M. (Aberdeen),

Many of our lawyers hold advanced degrees in scienceand engineering, helping us to fully appreciate theproducts and processes in traditional industries, as wellas emerging ones. We also have lawyers based inAlicante that specialize in the European Union
Intellectual Property Office (EUIPIO), the agency
responsible for managing European Union (EU)trademarks and registered designs at the EU level.

Representative experience

Dr. Burkhart Goebel,
Hamburg
Dusseldorf

Celine Jimenez Crowson,Washington, D.C.

Helen Xia (Shanghai IP Agency),
Beijing

Audrey Haroz Reed,Washington, D.C.

Trending Topics
Global IP Outlook
Key changes in case law and market
trends that will impact yourbusiness and how you manage yourIP.
IP FinTech Guide

Secured unanimous jury verdict on behalf of PPG
Industries in a multi-patent competitor dispute.
Led LGES to US$1.8billion settlement in an U.S. ITC
Section 337 investigation.

Our Outlook on Global IP
A look at some of the opportunities
and challenges in 2017.

Secured major victories for tech company in globalpatent dispute actions in the U.S., Germany, UK, and theNetherlands.
Advising Merck & Co., Inc. (Kenilworth, New Jersey,USA) in a trademark, domain name, and social media
dispute with Merck KGaA. over use of the name“Merck” in Europe and the U.S.
Acting for Lilly in the landmark patent dispute Actavis v
Eli Lilly. The UK Supreme Court ruled in favor of Lilly,
reversing two earlier decisions. Lilly was also successful
in the German Supreme Court.
Managing the EUTM portfolio and EUTM and PanEuropean conflicts of multinational companies like Dell,
Estée Lauder, Mars, Starbucks, Billabong, Kenneth Cole,Euronews, Asahi Europe, Ocean Spray, and Ferring.
Managing Deutsche Telekom's global trademark anddomain name portfolio, and advising on complex color
mark and other nontraditional trademark litigation inEurope and the U.S.
Representing uPI Semiconductor in a defense of an ITC
enforcement proceeding brought by Richtek
Technology involving Richtek's allegations of patent
infringement and trade secret misappropriation.
Representing a U.S. game software company and its
Chinese licensee to successfully obtain an interim
injunction from Guangzhou IP Court against an
infringing mobile game.
We filed and won the first paperless eUDRP case in adomain-name dispute before WIPO on behalf of aleading mobile phone manufacturer.
Advising SABMiller in the context of the mega merger
between AB InBev and SABMiller – in which Asahi
committed to acquire the Peroni, Grolsch, andMeantime brands globally.
Global IP counsel to the consortium of Audi AG, BMWGroup, and Daimler AG on their €2.8bn acquisitions ofNokia's digital mapping unit HERE.

Areas of focus
False Advertising and Unfair
Competition
Government Rights in Intellectual
Property
IP Rights in Transactions
Licensing and Commercial
Transactions
Strategic Counseling and Portfolio
Development
Nuclear Funding Opportunities andGovernment R&D Agreements
Media and Entertainment
Post-Grant Proceedings
Cell, Tissue, and Gene Therapies
Clinical Trials

Related sectors
Aerospace and Defense
Automotive and Mobility
Consumer
Manufacturing and Industrials
Education
Energy and Natural Resources
Financial Institutions
Insurance
Life Sciences and Health CareSports, Media and Entertainment
Technology and Telecoms
Transportation and Logistics

Awards and rankings
China Foreign IP Firm of the Year, IAM/WTR Global IPAwards, 2023
Japan Foreign Trademark Firm of the Year, IAM/WTR
Global IP Awards, 2019 & 2023
French Trademark Law Firm of the Year, IAM/WTR
Global IP Awards, 2020 & 2023
Italy Trademark Law Firm of the Year, IAM/WTR
Global IP Awards, 2023
IP Law Firm of the Year - Italy, Legalcommunity IP &TMT Awards, 2018 - 2021
German Trademark Litigation Firm of the Year,
IAM/WTR Global IP Awards, 2020
Global IP Firm of the Year, Managing Intellectual
Property Awards, 2018 & 2019
Germany Patent Contentious Firm of the Year,
Managing Intellectual Property Awards, 2019 & 2018
China Foreign Firm of the Year, Managing Intellectual
Property Awards, 2019
Russia Patent Contentious Firm of the Year,
Managing Intellectual Property Awards, 2019
Germany Impact Case of the Year, Managing
Intellectual Property Awards, 2019
Germany Patent Litigation Firm of the Year, IAM
Patent Awards, 2019Japan Foreign Firm of the Year, Managing Intellectual
Property Awards, 2020-2018 & 2016
European Patent Contentious Firm of the Year,
Managing Intellectual Property Awards, 2018
China Copyright Firm of the Year, Managing
Intellectual Property Awards, 2018
Hong Kong Prosecution Firm of the Year, Managing
Intellectual Property Awards, 2018
IP Team of the Year, The Lawyer Awards, 2018
UK Impact Case of the Year, Managing Intellectual
Property Awards, 2018

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