A BRIGHTCOVE VIDEO STORYSEEKAUSTRALIA’S ONLINE JOBLEADER ELEVATES BRAND
WITH VIDEO EXPERIENCES

SEEK, the largest and most-established online jobs board in Australia, hasa mission and purpose that is defined by two pillars: Help people live more
fulfilled and productive working lives, and help organizations succeed. Thesetwo pillars help SEEK go far beyond employment listings to provide depth andsubstance to the millions of Australians who visit SEEK each week. From careeradvice and inspiration to guidance for small businesses, SEEK continually
expands its content and resources as it remains the number one employment
marketplace in Australia.

VIDEO BUILDS A STRONGER BRAND
CONNECTIONSEEK knew that it had to become more than just a job posting site. “We werevery rational and transactional,” said Pip Duncan, Head of Production at SEEK.
“It was important to evolve our brand to be more than a jobs board, and create
a destination for candidates and hirers to visit for tools and resources on
every step of their career journey.” Early on, SEEK began this transformation
with a variety of instructional how-to videos for job seekers, but soon realized
these were not engaging their intended audience. The reason? Job seeking
is private for most people, and they won’t watch those kinds of videos at theoffice, or share them with other people. So SEEK knew it had to change course,
creating videos that were more accessible, more relevant, and more interesting
to a broader audience. “We shifted from functional to emotional,” said
Duncan. “Telling great stories in a beautiful way is one of the most important
attributes of video.” These stories, an evolving collection of 200+ videos, arepowered by Brightcove’®s Video Marketing Suite ™ and Brightcove Gallery ™ .

“IN PARTICULAR, THE SALES AND SERVICETEAM LOVE BRIGHTCOVE GALLERYBECAUSE THEY CAN NOW SEND THEIR
CLIENTS TO A BEAUTIFUL SEEK VIDEOPORTAL, INSTEAD OF SOME HUGE, PUBLICVIDEO SITE WHERE IT’S IMPOSSIBLE TO
CONTROL YOUR BRAND.”
Pip Duncan
Head of Production, SEEKVIDEO DOESTHE JOBFOR SEEKAs the #1 employment marketplace inAustralia, SEEK strengthened its brandpresence by using Brightcove Gallery tocreate a library of easily accessible video
content. This content engages millionsof Australians visiting SEEK each week
and speaks to the mindset of both job
applicants and hirers.

4 WEEKS is the short time it took
for SEEK to build and go live with
Brightcove Gallery

200+ VIDEOS available on SEEK,
always evolving to address different
audience needs
6 CATEGORIES of SEEK videos
focusing on candidates, employers,
volunteers and more
20,000 views in just 2 days of SEEK
social video “What Recruiters ReallyThink”

74% view rate for ‘WorkaLOLics’playful video series
55% higher brand impact of video forSEEK, compared to other mediums

CREATING A MORE HUMAN CONNECTIONAs SEEK began exploring a more impactful way to connect with job
seekers, it created a video series focused on SEEK Volunteer, theirinitiative that connected people with worthy organizations. These
videos, tapping into human emotions and a sense of purpose, paved theway for new video approaches covering topics such as career advice,creating a SEEK Profile, buying a business, hiring insights and trends,
and a multi-episode series called “Dream Jobs” which ran on National
TV networks. These were all forming a connection that brought SEEK
closer to both applicants and employer. For example, instead of reading
an article about dealing with mental health and work during the COVID
19 crisis, viewers could tune in to watch resident SEEK psychologist
Sabina Read speak right to camera, addressing this issue with care andconcern. Or, instead of wondering if a mid-career change was worth
it--or even possible--viewers could watch “Dream Jobs” and see actual
people go through the process of switching careers, complete with thehighs and lows that showed the reality of this life-changing event.

DON’T MICROWAVE THE FISHFEATURED BRIGHTCOVE SOLUTIONSBRIGHTCOVE GALLERYCUSTOMER CONTACT

Seek Limited
Level 6, 541 St Kilda Rd
Melbourne, Victoria, 3004
Email : pduncan@seek.com.au
https://video.seek.com.au

Video has also played a big role in helping SEEK position itself as
approachable and fun, which sets just the right tone considering theinherent stress level of the hiring process. “We don’t take ourselves
too seriously,” said Duncan. “Video allows us to bring in more humor
to complement the editorial.” This can be seen in “WorkaLOLics,”
a series of playful videos that spoof common workplace concerns
including the rogues employee who re-heats fish in the company’s
microwave. These join the site’s library of over 200+ videos whichwere all seamlessly consolidated with the help of Brightcove Gallery. “Brightcove Gallery came at a fantastic time for us. We had a lot of video
assets that lived in a lot of different places. Brightcove gallery gave usa beautiful place to showcase our videos, instead of living on someone
else’s platform. That was a turning point for us.” Adds Duncan, “I amconstantly updating the videos on the home page of the portal using
the Hero and Featured videos playlists. This allows us to be current withinformation on our website and makes it feel fresh and interesting.”“THE BRIGHTCOVE PLAYER IS TEMPLATEDAND VERY EASY TO USE FROM A BACKEND PERSPECTIVE. IT HAS REALLY GOODANALYTICS. I CAN JUMP IN, MOVE THINGSAROUND, CHANGE THEM UP. WE’VE BEEN
REALLY HAPPY WITH IT.”Pip Duncan
Head of Production, SEEKThis partnership with Brightcove enabled SEEK to better manage
the end user experience with options to curate videos, create
playlists, and boost engagement through autoplay functions,
resulting in more control of the SEEK brand experience.

Brightcove
brightcove.com
290 Congress Street, 4th Floor
Boston MA 02210+1 888 882 1880 | sales@brightcove.com

No matter what changes may arrive for the employment market,
SEEK’s leadership in this industry will continue as it demonstrates its
innate ability to tap into the emotional needs and mindset of both job
seekers and hirers. Knowing that the power of video makes this humanconnection come alive, SEEK looks forward to further collaborating with
Brightcove on its mission of fulfilling lives and fostering career success.