A BRIGHTCOVE VIDEO STORYWATCH iT!
WORLD LARGEST ARABIC STREAMINGSERVICE MEANS BUSINESSWITH BRIGHTCOVE

Want to reach an audience of 400 million people? Then keep an eye on
WATCH iT!. As the world’s largest Arabic streaming service, its blend oflegacy programs, sports and original content are designed to engage morethan 400 million people of Arab descent across the globe. But more than justan OTT (over-the-top) viewing experience, WATCH iT! is deeply committedto honoring Egyptian culture while providing opportunities for Arab contentproviders. With the innovations and technology of Brightcove at its side,
WATCH iT! will see its purpose and potential achieve new heights.

OLD STORIES, NEW AUDIENCES
One of the key drivers defining the mission of WATCH iT! is its commitment
to bring back original Egyptian dramas, TV shows and movies from the 1960sand beyond. More than just entertainment, these shows and movies havegreat cultural value, enabling WATCH iT! to play a major role in educating
Egypt’s next generation. “There’s great interest in this content,” said
Moustapha Behkeet, VP and Managing Director WATCH iT!. “We’ve hadlots of international stars emerge from Egypt, Nobel prize winners, and somuch other history represented in this older material. When you restore thequality of the audio and the video, and then digitize it, the next generation
is eager to enjoy it.” This legacy content provides a perfect balance to thecontemporary programming of WATCH iT!, which includes original dramasand action content, top-rated tv shows and movies, blockbuster series, livestreamed concerts, documentaries, Egyptian Premiere football matches, andmuch more. Powered by Brightcove, it’s viewed across all devices in full HD
quality, and Behkeet believes this will continue to position WATCH iT! as the“biggest Arabic streaming service, offering the biggest library of all times.”“WE COUNT ON BRIGHTCOVETO ALWAYS GIVE US THE
EDGE IN TECHNOLOGY, THE
EDGE IN SECURITY, AND THE
EDGE IN DISTRIBUTION WHILE
REMAINING ECONOMICALAND EFFICIENT.”
Moustapha Behkeet
VP and Managing Director, WatchIT

400
MILLION
AND COUNTING

As the world’s largest Arabic
streaming network, WATCH iT! offers
premium video-on-demand and live
streaming to 400 million people
across the Arab world.

6 MILLION downloads of theWATCH iT! app

5.2 MILLION paid subscription
accounts registered with WATCH iT!
650,000 hours of current

and reformatted content on theWATCH iT! platform

90% of subscribers visitedthe WATCH iT! site each day
during Ramadan

VIDEO, A CREATIVE FORCE“We believe in the power of creativity we have here in Egypt,” said Moustapha
Behkeet. “As we find the right forum for creators from the Arab region, andhelp them monetize that content, we’ll be on solid ground.” From the verybeginning, WATCH iT! has been focused on supporting its local creative andproduction industry, which had been severely impacted by digital piracy.
With its subscription-based platform, it will establish a precedent for theway that content is viewed and paid for in the Arab region. The key to making
that happen is security--protecting the content they acquire, and the content
they produce. This is where Brightcove plays a significant role. “There’s ahuge effort being done by Brightcove engineers--and more to come--forcontent protection,” said Behkeet. “We are always looking at staying a stepahead of illegal distribution, and Brightcove is a main part of that.” With thisrelentless focus on content protection, digital rights management and more,
WATCH iT! can provide vital support to Egyptian content providers while
continuing to fuel its expansion to a growing worldwide audience.

KEEP WATCHING WATCH iT!
WATCH iT! is meeting the future head-on with a bold growth plan focusedon acquiring more content, creating more original content, and increasing
distribution. This includes new scripted series, additional international
content, and reaching audiences with innovative approaches such as being
available on leading game consoles. With the technology and expertise ofBrightcove helping it achieve untold potential, WATCH iT! can stay firmly
rooted with its Egyptian heritage as it competes at a world-class level indelivering content for 400 million across the Arab world.

FEATURED BRIGHTCOVE SOLUTIONS“IT WAS A LONG JOURNEY,
AND WE’D NEVER DO IT
WITHOUT THE SUPPORTOF BRIGHTCOVE.”
Moustapha Behkeet
VP and Managing Director, WATCH iT!

CUSTOMER CONTACT
WATCH iT!
https://www.watchit.com/Brightcove
brightcove.com
290 Congress Street, 4th Floor
Boston MA 02210+1 888 882 1880 | sales@brightcove.com