IPSI Collaborative Activity Proposal Form
The following form is for use when submitting proposed IPSI Collaborative Activities for consideration by the IPSISteering Committee. See the Collaborative Activity Guidelines on p. 3 for more information.
Please return the completed form to the IPSI Secretariat (isi@unu.edu).
IPSI Collaborative Activities are the activities that shall be undertaken by more than one IPSI member
and constitute an important part of IPSI activities with the purpose of fostering collaboration within theIPSI membership and implementing the IPSI Strategy and Plan of Action. The IPSI Collaborative
Activities shall be developed and implemented with the endorsement of the Steering Committee inaccordance with the Collaborative Activity Guidelines. Resource mobilization for IPSI collaborative
activities shall be the responsibility of the implementing members in principle. – IPSI Operational
Guidelines, Chapter 5.4
Date of Application:

August 18, 2017

Project title:
SATO YAMA UMI Project: Environmental Education and Public Awareness on the Conservation and Sustainable
Use of Biodiversity in Asia Pacific Region
Collaborating organizations (IPSI members):（*Please underline the leading organization)
Japan Environmental Education Forum (JEEF), Birdlife International (BL) and Conservation International (CI)
Other contributing organization(s) (including IPSI non-members):
Royal Society for Protection of Nature (Bhutan), Viet Nature (Vietnam), Mlup Baitong (Cambodia)
Expected term (e.g. 1 January 2014 – 31 December 2015):
July 1, 2017 – March 30, 2020
IPSI strategic objective(s) addressed (tick all that apply; see p. 3 for more details):■

1. Increase knowledge and understanding of SEPLS
2. Address direct and underlying causes responsible for the decline or loss of SEPLS
3. Enhance benefits from SEPLS
4. Enhance human, institutional and sustainable financial capacities

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Description of the activity:
Please provide as much information as possible on: Background Activities (including site locations if applicable)
 Expected outcomes Actors and task sharing
 How the activity relates to the IPSI Strategy and IPSI Plan of Action
 Resources, funding Monitoring and reporting
Background
Biodiversity is being lost at rate that far exceeds the “planetary boundary” (Rockstrom, et al. 2009). Human
capacity of current and future generations to address this issue must be enhanced. Conservation organizations
have a potential to achieve much more in collaboration, instead of competition.
About 40% of world’s Biodiversity Hotspots are located within Asia-Pacific region. Five of the top ten countries
in terms of the number of threatened bird species and seven of the worst ten countries in terms of theextinction rate of birds are found in Asia. The extinction rate of birds in the past 700 years is higher in the Pacificregion than any other regions in the world. On the hand, more than three in every five people in the world areliving in Asia-Pacific region, with rapidly expanding economy. This is some of the facts that demonstrate that theconserving the biodiversity and transforming the society for sustainable development in Asia-Pacific region is
key to the achievement of the Aichi Biodiversity Targets and United Nations Sustainable Development Goals(SDGs).
To realize the needed changes, people in the region need to recognize the importance of their nature andculture, and use their understanding to change their attitudes and behaviors, which will eventually lead to thechange in the society. To achieve such a societal change, actions in sectors other than the traditional
conservation community is critical. Mainstreaming is the key, as has been discussed in past two COPs to theCBD.
The quest of sustainable development—society underpinned by natural capital; the society that recognizes that
it is underpinned by biodiversity—squarely fit with the Satoyama Initiative, which works towards the society inharmony with nature. Three IPSI member organizations collaborated to develop a capacity building program formainstreaming of biodiversity and generation of human resources for sustainable development.
Objective
Under the slogan “Sending Our Great Nature and Culture to the Future” and in line with the Satoyama Initiative,
we will develop and widely disseminate environmental education and public awareness tools, as well as humanresources, coupled with capacity building in site-based activities in six countries, for advancing current andfuture conservation and sustainable use of biodiversity in the Asia and Pacific region.
Activities
There are three groups of activities that are inter-related.

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Component 1: Development of materials forenvironmental education and capacity building at thefield projects in six countries in Asia-Pacific Environmental education curriculum, instruction
materials, student workbook; Awareness-raising materials covering the localnature and culture.
 Educational and promotional videos
 Facilitating actions on the ground
Component 2: Improving the knowledge and skills ofyouth leaders on biodiversity conservation
 Intensive training program for urban youth inTokyo and Singapore on concepts and tools
 Internship at field projects from Component 1 for practical application
Component 3: Communication to broader audience A website dedicated to this project Collaboration with relevant biodiversity and sustainable development processes, including the IPSI
 International symposium to showcase findings and products from the project
Expected Outcomes
1. Conservation and educational benefits to 10,000 people on sites
2. Deepened understanding on sustainable development in urban youth who will lead the next generation
3. Outreach throughout Asia-Pacific and beyond through initiating and facilitating interaction among thecommunities of the project sites, urban-rural exchange.
ActorsJapan Environmental Education Forum (JEEF), Birdlife International (BL)and Conservation International (CI), based in Tokyo, Japan, will jointly
implement this project. They will work with local offices or partners in thesix countries under Component 1. Universities will be involved in thedevelopment of Component 2.
Relevance to the IPSI Strategy and IPSI Plan of Action
This project will address priority actions under Objective 1 of IPSI Plan ofAction:b. Promote mechanisms for effective knowledge sharing, utilizing the fullrange of communication materials from organizations working with SEPLS-> Information collected in the field will be used to generate knowledge
products, such as educational guidebook and videos.
g. Exchange knowledge and lessons learned, and feed synthesis into relevant policy discussions -> Exchange ofknowledge and lessons learned will take place in Component 2 and 3.
h. Share information and material on IPSI and the Satoyama Initiative at relevant meetings and other events ->The international workshop under Component 3 can be used as a platform to discuss the issues relevant to theSatoyama Initiative. We will also seek to make sure of the IPSI events to disseminate the findings from thisproject.
Resources, Funding
The project is funded by Keidanren Nature Conservation Fund (KNCF).
Grant amount: JPY150,000,000 (approximately USD1.3 million)
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Project Period: July 2017 – March 2020
Monitoring and Reporting
The progress will be reported bi-annually to the donor, Keidanren Nature Conservation Fund, and summary
update will be provided to the Steering Committee using Annex 1 annually.

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