IP Collegium Online Meeting
Thursday, March 2, 2023
Miranda Risang Ayu Palar, S.H., LL.M., Ph.D.
IP Center on Regulation & Application Studies, Faculty of Law,Universitas Padjadjaran, Indonesia▪ Since 2021, the Indonesian Ministry of Education, Culture, Research andTechnology has been raising the National Budget for Public and Private
Universities up to 70% (IDR 2,90 trillion to IDR 4,96 trillion)▪ Main objectives:
1. Graduates can get jobs easier with more decent salaries
2.
3.

Lecturers can get a better understanding about the needs of the society
and industriesCurricula can be more focused on collaboration and problem-solving
skills of students

Allocations
Incentive
based on theachievement of
Key Performance
Indicators of publicuniversities

Matching Funds
for cooperation
between universities
with external
institutions(IDR 250 billion)

Free Campus
Competitive Programs(IDR 500 billion)

Quality ofStudents

decent jobs andsalaries forgraduates

workingexperiences
outside campus
for students

Quality ofCurricula

Quality ofLecturers
lecturers haveexperiences inpublic andindustrial sectors

study programswith international
standard

practitioners
teach as visiting
lecturerscollaborative &participatoryclasses, case study
methods

lecturers’
expertise are
implemented in
the society andgain internationalrecognitions

partnership withhighly regarded
overseas institutions

▪ Government has endorsed the Law on Small & Medium Enterprises Number 20 Year2008 & the Law on Microfinance Number 1 Year 2013
▪ Government has improved the use of movable collateral by transforming the collateralregistration from manual to online mode in 2013
▪ Government has endorsed the Government Regulation Number 23 Year 2018 that toreduce tax rate down 0.5% for SMEs
▪ Government has conducted The National Strategy for Financial Inclusion to improve thecoordinative actions of government agencies to help MSMEs accessing finance▪ Government has launched the Online Single Submission (OSS) as the ‘one stop shop’
licensing system that cuts bureaucratic procedures to obtain license in 2018
▪ The Ministry of Cooperative & SMEs, the Ministry of Industry and the Ministry of Trade
have conducted trainings and capacity buildings for MSMEs▪ The Ministry of Cooperative & SMEs suggests unicorn e-commerce platforms operating inIndonesia to restrain from selling importing products for Indonesian consumers

Newcomer

ArtisanEmerging

Challenger

Mainstream

Market Shares

99%

0,5%

0,35%

0,14%

0,01%

Numbers of SMEs

6,229,948

31,46422,0258,810

629

Annual GMV in IDR< IDR 1 B>IDR 1 B, <IDR 5 B>IDR 5 B, <IDR 100
B>IDR 100 B, <IDR
500 B>500 B

Mindset/skills
requirement

Trading with shortterm gain focus

Determining theright business value
proposition

Setting up a
repeatable system
to scale business

Building a robust
omni sales
channels

Branding &innovation focus

Material sourcing
capability

No to little

Inefficient

Somewhat efficient

EfficientHighly efficient, self
producedProduction

No to little

Outsourcing

Inhouse &outsourcing

Efficient inhouse/outsourcing

Highly efficientinhouse/outsourcing

Capacity building
capability

No to little

LittleStarted to havesystemEfficientHighly efficient

Logistic capability

No to little

LittleEfficientHighly efficient

Highly efficient

Sales Channels

One or two

SeveralMultiple (online &offline

Robust omni sales
channel withmultiple region
coverage

Robust omni sales
channel with nationalcoverage

WEF & EVERMOS’ RESEARCH FINDINGS
NewcomerArtisanEmerging Business• Identifying the targetmarket• Identifying what typeof product/service
needed• How to make profit• Struggling withscalability• Limited benefit ofdigitaltransformation• No skill of value
creation and systemestablishment• False perception
about theiraccomplishment• Lack of capability todevelop their market
channels based on
their main industry• Losing focus

CHALLENGES▪ Creating and implementing a workable National Innovation System of Indonesia that

includes Universities and MSMEs▪ Balancing the recent focus of Indonesian universities from merely achieving a higher

international rank by publication with obligatory implementation programs to support
MSMEs as emerging partners▪ Establishing a solid system of Indonesian Intellectual Property protection andcommercialization that regards the universities as an avant garde sector and theMSMEs as right holders▪ Implementing the new Indonesian Government Regulation Number 56 Year 2022

about Communal Intellectual Property for the best interest of MSMEs as the source
communities of Genetic Resources, Traditional Knowledge, Traditional CulturalExpressions, Geographical Indication Potentials, and Indications of Source.