N. Kuji
IPSEVA Japan office
JIPA SDGs WG Leader
March 12, 2024

SDGs activities in JIPA
There is a concept ” JIPA Open Innovation Café”
Based on the concept JIPA made two projects, that is,Open Innovation Project and SDGs Project.
SDGs Project has three teams.
A team collects information on the worldʼs SDGs activities and studies how
we, Japanese companies, should act. They wrote a paper and will publish itsoon in the JIPA monthly magazine.
B team examines the world's environmental needs, considers whether
we can provide our technologies and attempts to match them.
C team specializes in marine pollution issues and attempts to match
countermeasure technology to the Needs.

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Needs and Seeds within WIPO GREEN have weakness.
Needs:
Approximately 300 needs are registered in WIPO GREEN,
but 2/3 of them past their expiration dates and thecontents are unclear and insufficient.
(WIPO is not an organization for environmental protection)

Seeds:WIPO GREEN database is written in patent terms and isdifficult to use without IP knowledge and skills.
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An Approach to overcome the weakness isTo Mediate Needs and Seeds by IP experts such as IPCollegium members
It is helpful that IP experts such as IP Collegium, whohave IP knowledge and skills, act as intermediaries
between the global environmental needs identified byvarious organizations and the technologies in WIPO
GREEN data base.
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Example 1
Activity as an “intermediary” between Needs and Seeds.
For the marine pollution problem in Caribbean islands
introduced by IPSEVA USA office,
IP*SEVA Japan and JIPA found and introduced Osaka
Universityʻs technology registered in WIPO GREEN toUniversity of West Indies as a possible countermeasure.
Both universities are ccurrently considering the possibilityof joint research.
6Barbados
Jamaica
Trinidad & Tobago

IPSEVA USA office

IPSEVA JAPAN office

From the report of UWI about using Cassava for bio-plastics.
The introduction of environmentally safe, biodegradable and non-toxic additives will be utilized to produce
materials that can be easily processed for commercial use. This will enable versatile products for packaging
and other plastic like applications with high consumer demand. The goal is to provide an environmentallyfriendly replacement of plastics in single use applications.

Example 2
Finding environmental issues from various sources
UNDP, UNEP, JICA and other organizations dealing withenvironmental protection in various countries andregions, know many issues.
If we access to those information and search solutions
from WIPO GREEN database (it is not necessary to limit
within WIPO GREEN data), the possibility ofNeeds+ Seeds matching will be increased.
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2020-2021 matching of UNDP issues and Japanese company
technology (before JIPA contacted to UNDP)
Vietnam, Danang city
Countermeasures against marine pollution caused by plastic trash flowing into sea from rivers→ Recognize the pollution status of rivers
and oceans using satellite images by JAMSS

Malaysia
Improving roads and storage methods fortransporting agricultural products from remote areas
to urban areas→ Development of solar dryer device for agricultural
products and marine products by AGC

South Africa
Improving the food situation and providing labor opportunities using seaweed→ For the industry, new product development and value chain construction
by Seaweed research institute9In 2022 JIPA members proposed possible solutions based onWIPO GREEN technologies to several issues of UNDP
Philippine : Boracay Island economy improvement ( SONY
proposed their “Triporous” technology)
Bhutan : Plastic bottle trash
Laos : Air pollution due to open burning
Nepal : Improving food self sufficiency rate
Tanzania : Air pollution
Cameroon : Fuel for cooking
Lesotho : Crop damage caused by locusts
Kenya : Convert sign language to natural language
Samoa : Reuse of fish processing waste,etc.
10Zimbabwe : Grain damage caused by Quelea bird
Damage is over US$50million/a year in all Africa.
Number of birds is over 100 millionand they eat 20t grain/a day

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As a possible solution, JIPA proposed to UNDP
a combination of three technologies, that is, drone technology
used by a construction company (Komatsu) to monitor
construction sites from above, sound technology by a powercompany (Energia) to control birds perched on power lines , andtraditional haze netting for capturing birds.
Although this proposal was not accepted at the final stage 💦 it
was a good experience for us to study this approach.

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Q: How we find the environmental issues of the world ?
A: There are many information sources in your country.
For instance, we contacted SHIP to whom UNDP supports.
( SHIP= SDGs Holistic Innovation Platform = sdgs-ship.com/en)

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The SDGs concept is made by 5 P words
Partnership, People, Prosperity, Peace andPlanet,
These five words cover almost all of world
problems.
Among other experts IP experts can create
partnerships among people and makeprosperity and peace for save the planet.
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Monopoly right = IP could be negative to the SDGs.
Because monopoly right is used only by the right holder and is limited to thecapacity of the right holder's business size.
IP should focus more on functions of licensing and shared use oftechnologies. ( It is the Concept of “JIPA Open Innovation Café” )If we consider IP as a tool for collaboration andhaving IP experts play a role in connecting countries, companies,universities and every entities,
the world can be saved by technologies.
This is where IP experts can shine.
Thank you16