SFT REPORT
2019.8https://www.sport4tomorrow.jp/

Prime Minister

ABE Shinzo

Distinguished members of the IOC, I say that choosing Tokyo
2020 means choosing a new, powerful booster for the Olympic
Movement.
Under our new plan, “Sport for Tomorrow,” young Japanese will
go out into the world in even larger numbers. They will help
build schools, bring in equipment, and create sports education
programs. And by the time the Olympic torch reaches Tokyo in
2020, they will bring the joy of sports directly to ten million
people in over one hundred countries.
Choose Tokyo today and you choose a nation that is apassionate, proud, and a strong believer in the Olympic
Movement. And which strongly desires to work together with
the IOC in order to make the world a better place through thepower of sport.
We are ready to work with you. Thank you very much.

Presentation by Prime Minister ABE Shinzo at the 125th Session of theInternational Olympic Committee (IOC)
September, 2013, Buenos Aires, Argentina

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 Sport for Tomorrow is a programme which the Government of Japan promotes to

The Sport for Tomorrow Consortium (SFTC) is a network of members comprised of thecontribute to the international community through sport. The programme wasSteering Committee, which is led by the Ministry of Foreign Affairs (MOFA) and the Japanannounced by Prime Minister ABE Shinzo at the IOC Session on the occasion ofSports Agency, and the organisation that share the aims of the Sport for Tomorrow

Tokyo making a bid for 2020 Summer Olympic and Paralympic Games. The

programme and that are engaged in international cooperation and exchange through sport.

programme aims at sharing the values of sport with more than 10 million people of
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all generations in over 100 countries, including developing countries, in the courseof seven years between 2014 and 2020.
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SFT promotes international cooperation and exchange through sport from tangible
and intangible aspects.
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To educate future leaders of the international sporting world a master’s programme
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offered for participants to learn about Japanese culture and sports management.

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“PLAY TRUE 2020” is one of the core legacy pillars of Sport for Tomorrow. It is aimed

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to protect the spirit of sport and to make the true value of sport matter in society for
future generation.

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the future leader of society by promoting the sport values-based education.
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05         The mechanism of accredited programmes was established to use sports to make international cooperation and exchange.
We received applications from SFTC members, which were reviewed by SFTC steering committee. Once they are certified,they work actively to promote SFT.
Because of these efforts, SFT’s logo and banners have become well known, leading to improved businessrecognition. This made it possible to boost the motivation of the orgasisation and participating individuals.
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2014

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2016

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Abe Cup held in Ivory
Coast, donated 100 judo
outfits.

At the World Table Tennis
Championships in Kuala
Lumpur, held an
exhibition match withplayer Miu Hirano andParalympics player
Ibrahim Hamato.

Course guidelines for theinternational expansion ofschoolwide physicaleducation curriculum
designated in Cambodia.

The database consolidating the contents of SFT projects as well as activities of the Steering Committee and Consortium
members has been constructed. As a result, various information flowed smoothly, members were connected (businessmatching), more effective and efficient projects were implemented. In addition, knowledge on international cooperationand exchanges through sport could be gathered.

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Research into ASEAN
para-sports
management.

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Spread of judo for theblind in Africa.

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SPORT FOR TOMORROW Programme

No. of Beneficiaries:“POWER OF SPORT” from JAPAN

9,639,949

No. of beneficiary
countries / Region

No. of implemented
programmes

5,200

ASIA

3,049
EUROPENORTHAMERICA

1,539

258

432,306

81,648AFRICA55,817

1,466

CENTRAL and
SOUTH AMERICA

5,500,678

1,326

971,222Other

250

2,047,542

MIDDLE
EAST

425

OCEANIA

207,921664

No. of beneficiaries:

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Continent / Region
No. of implemented programmes

March 2019 update09Support to National Teams of Developing Countries(JICA Overseas Cooperation Volunteer Project:
Botswana Softball)International Cooperation/Exchange Programmes

Japan International Cooperation Agency (JICA)

JICA volunteers started to support the Women’s National Softball Team in
Botswana in January 2017. Short-term volunteers were also sent to Botswana
in 2018 and 2019. The techniques of the women’s softball team significantly
improved and the team qualified to participate in the World Championship(2018). In 2019, the team qualified for the Tokyo 2020 Games, winningfirst place in the African preliminaries and then a spot for the European
preliminaries. The team members who were coached were greatly motivatedand became more sport-oriented, and thus the support contributed to thehealthy development of the youth. The volunteers also engage in training highschool students and younger children to increase the softball population.

Promotion of sports and enhancement of competitivenessJapanese instructors and athletes are sent by the Japanese government and sports organisations to developing countries to holdtraining sessions and sports events in order to promote sports and enhance competitiveness. Overseas instructors and athletes
are invited to Japan to participate in the technical guidance programmes and joint training sessions. The programmes are highly
appreciated by the participants who experienced them in the well-prepared training environment and received excellent technicalguidance as well as life-experience.

“We have changed a lot since the volunteers came to us. My dream is to compete
in the Olympics.”(Botswana athlete)

Projects for Sports Diplomacy Enhancement(Dispatch, Invitation programme, Shipping Support for sports materials,
Embassies & Consulates Reception)
The Ministry of Foreign Affairs

Promotion of Sports for the Challenged in Zimbabwe

This programme enhances diplomacy by utilizing sports, and promotes
mutual understanding between Japan and other countries by increasing thenumber of pro-Japanese and Japan experts. Moreover, it aims to contribute toraising the status of the Japanese sports-related personnel in the international
arena. The objectives of the programme are to improve the competitivenessof the counterpart countries, and to promote international understandingby dispatching and inviting athletes and instructors. The Ministry of Foreign
Affairs also assists with shipping costs and delivery of sports equipment andgoods through its diplomatic missions when a national sports federation has
an intention to provide the sports equipment and goods, and host a reception
for sports-related personnel every part of the world.

Japanese Para-Sports Association /Japanese Paralympic Committee (JPC)The JPC sent instructors to Zimbabwe four times from 2015 and 2017 in the
runup to the national championships held at Danhiko, a vocational schoolin Zimbabwe, where comprehensive training sessions were provided topromote sports for the challenged in Zimbabwe. The training sessions covered
wheelchair basketball, wheelchair tennis and track-and-field. In addition,
workshops on repairing wheelchairs were held and lectures on sports forthe challenged were also provided. A get-together for Japanese and local
instructors was organised, which provided a relationship-building occasion for
the future.
The Danhiko school personnel, the Zimbabwe Paralympic Committee,
the Zimbabwe government and the First Lady highly appreciated the JPC
activities, which encouraged the Zimbabwean challenged community and theeducational and sports arenas.

“We were able to become familiar with international standards in sailing, andreceive direct instruction. It was very meaningful.”(Vietnamese sailing-related personnel, dispatch)“I want to share with my fellow club teammates and other Czech athletes about
how we had exchanges with Japanese athletes where we learned techniques andinstructional methods.”(Czech para-badminton-related personnel, invitation programme)“I’m most grateful to Japan for its support for refugee camps every time. I also
appreciate the donation of soccer balls and football jerseys as it’s helpful for thegrowth of young people in refugee camp.”(Person at Kenyan refugee camp, Shipping support for sports materials)

Cooperative Programmes Using High-PerformanceSports Centers

Workshop on Organisational Operation for the
Kazakhstan Paralympic Committee

Japan Sport Council (JSC)*, Japanese Olympic Committee (JOC) and national federations

Japanese Para-Sports Association /Japanese Paralympic Committee (JPC)

Overseas athletes, coaches, referees and other sport personnel are invited
to participate in the programmes at the high-performance sport centres andother facilities which are also used by Japanese national team members.
They receive technical guidance and participate in joint training sessions withJapanese athletes. From 2016 to June 2019, 186 athletes and sports personnel
from 30 countries have been accepted at the centres and facilities.

Upon request from the Kazakhstan Paralympic Committee (NPC KAZ),
the JPC offered a five-day workshop in February 2016 to provide guidance
about organisational operation as an NPC and relationship-building withinternational organisations for smoother operation. The workshop wasorganised for six new NPC members who had no operational information fromtheir predecessors. Their visit to the National Training Centre in Japan enabled
them to create a national training centre in Kazakhstan.

“Japanese athletes are highly trained with fundamental karate techniques. We
learned a lot about techniques from kumite practices. We are grateful for thevaluable opportunity.”(Vice President of the Kazakhstan Karate Federation)“The workshop provided us with a clear vision about what to do for operations
as an NPC such as the functions of the NPC, athlete pathway programmes andthe procedures required to participate in the Paralympic Games. The know-how
obtained will be effectively introduced to the NPC operation.”(Kazakhstan Paralympic Committee personnel)*Implement under the governmental project consigned by Japan Sports Agency

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Association of Sports Institutes in Asia (ASIA) Sends
and Shares Knowledge on behalf of Japan

Support Programmes for Central Asia Football
Association (CAFA)

Japan Sport Council (JSC)*

Japan Football Association (JFA), Japan Sport Council (JSC)*

The JSC, in collaboration with Hong Kong, Singapore, and Qater, founded the
Association of Sports Institutes in Asia (ASIA) in 2015. This is a platform for
networking and information exchange to foster collaboration among Asian
countries. Currently, 13 organisations from 12 asian countries and regions havejoined the ASIA as members. The JSC serves as its chair to lead this initiative.
The main pillars of activities of are annual congress, joint project (e.g. setup the hub) during multi-sports competitions, and joint training camps forathletes. SFT has utilized these opportunities to effectively share informationand knowledge Japan has accumulated to governmental sports organisationsin Asia.

In March 2015, the JFA extended help to hold an international U-16 goodwill
competition in Tashkent, Uzbekistan. The support programmes for CAFA
include providing know-how to organise a sports event and marketing
approaches to the Central Asia Football Association (CAFA), which wasrecently established. The JFA also extended support to create the soundfoundations of local soccer associations and clubs so that the soccer of theyoung generation and women’s soccer will be further developed and enhancecompetitiveness.
“Understanding the process of sports marketing development in Japan gave mea chance to review how we should work to improve the marketing strength in the
Uzbekistan soccer arena.”(Uzbekistan Football Federation)

Heart-full Soccer in Asia
Urawa Red Diamonds

Urawa Red Diamonds launched grass-roots exchange programmes forchildren in Asia following their participation in the AFC Asia Champions
League in 2007. The purpose of the programmes is to provide instruction insoccer techniques and to communicate the ideas of the Urawa Reds Heartfull Club such as thoughtfulness, faithfulness and diligence. Specifically, they
have visited elementary schools in Asia every year since 2007 to lecture on
exchange through soccer and soccer training sessions. They also offer an
exchange programme to invite Asian school children to Japan to visit Olympic
venues and play soccer with Japanese children.

Support for the Special Olympics Table Tennis Teamin Mongolia
Japan Table Tennis Association(JTTA), ASICS Corporation, Nippon Takkyu Co., Ltd.

JTTA, ASICS and Nippon Takkyu jointly donated table-tennis tables to four
schools for children with intellectual disabilities in Ulan Bator in order tohelp create a better practice environment for them. Four Mongolian athletesparticipated in the 2015 Special Olympics and won three medals: one gold
medal (unified doubles), one silver medal (women’s singles) and one bronze
medal (men’s singles).
“The successful results in the Special Olympics were achieved because theathletes were given the opportunity to train themselves using world standard
equipment prior to the Games. The achievement offered hopes and dreams to
autistic children and will lead more autistic children to participate in the Gamesin the future. We are pleased that the practice environment is better prepared forthe children to compete both at domestic and overseas events and that they are
given an opportunity to grow through sports.”(The Mongolian Autism Association personnel)

Fields Construction in Nepal
NPO Nepal Baseball Club Laligurans

The Nepal Baseball Club Laligurans, an organisation engaged in international
exchange through baseball, promotes baseball in Nepal where the sport is notvery popular. In Nepal, there is limited space for baseball fields, which hampers
the development of baseball in Nepal; the Laligurans started to support
building baseball fields. They expect, when the construction is completed, totrain baseball players, organise baseball events, invite instructors from abroadand develop baseball in Nepal. The fields will serve for baseball and othersports, which will contribute to the health promotion of Nepali children. The
fields will be also used as an emergency evacuation area in disasters.
“I am very happy that the baseball field has been constructed. Baseball is a new
sport in Nepal and we want to promote the sport at my school and in Nepal. I
believe baseball and other sports in Nepal will be more developed thanks to thebaseball field.”(Principal of Shreekul School)*Implement under the governmental project consigned by Japan Sports Agency

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Ethnic Harmony Project through the Sports
Academy in Bosnia and Herzegovina

International Cooperation/Exchange Programmes

Little Bridge

Little Bridge created a sports academy named Mali Most in Mostar, Bosnia
and Herzegovina where scars from ethnic conflict are still present. Mali Mostis open to children of all ethnicities aged from 5 to 14 years. Sports serve as ameans for children to have exchange and create an opportunity to cross ethic
boundaries. Little Bridge conducted a tour to Japan for Bosnian children toexperience cultural exchange. At Mali Most, soccer training and games areheld five times a week and some 70 children from various ethnic backgrounds
enjoy the sport. Mali Most, which opened in October 2016, is expanding therange of sports other than soccer. In autumn 2018, players from Mali Most
participated in regular matches.

Change the world through the power of sports (peace and development)
Activities to address social problems and to preserve peace using the power of sports wereconducted. Also, Sport for All activities were launched to encourage women and persons withchallenges to participate in sports in developing countries.

“In Mostar, people live in different communities and go to schools of their own
ethnicity. At Mali Most, children enjoy playing and being together regardless of
their ethnicity.”(Project manager)

Path toward Peace through Sports
Japan International Cooperation Agency (JICA)

JICA has supported the Ministry of Culture, Youth and Sports of South Sudan
to hold a national sports event called National Unity Day (NUD) every year
since 2016 to promote ethnic collaboration. NUD offers a place for youth fromall ethnicities to gather and use sports as an opportunity for cultural exchange.
Workshops on topics such as peace building, gender issues and healthdevelopment are held so the participants serve as ambassadors when they
return to their local communities.

Rugby International Exchange Programme in
Disaster-affected Areas
Japan Sport Council (JSC)*, Japan Rugby Football Union (JRFU), Iwate Prefecture, Kamaishi City

The JSC and JRFU conducted international cooperation and exchange
programmes in Sri Lanka and Indonesia, stricken by the quake off-Sumatra
in 2004, in cooperation with Kamaishi in Iwate Prefecture, a Rugby World
Cup 2019 host city. The activities included an exchange programme andrugby training sessions for the local youth, sharing the values of sport andrugby. In addition, a Kamaishi City official delivered a talk on tsunamis fromtheir experience and shared knowledge about how to be prepared for andwhat to do against a tsunami with the participants, which was followed by a
Q&A session. More than 10 years have passed since the quake off-Sumatra;
therefore, the talk served as a reminder to allow teachers and children to reacknowledge the importance of disaster prevention against tsunamis“We could forget ethnicities when we were doing sports and learned together
about peace and unity.” “I want to tell everyone when I am back in my communitythat I was able to make friends regardless of our ethnic differences. I believe thiswill bring peace to South Sudan.”(Participating athletes)

Training for Teachers in Singapore Featuring
I’mPOSSSIBLE
Japanese Para-Sports Association /Japanese Paralympic Committee (JPC)The International Paralympic Committee (IPC), Agitos Foundation, JPC
and Nippon Foundation Paralympic Support Centre organised two training
sessions for teachers in Singapore in November 2018 and March 2019 incooperation with the Singapore Paralympic Committee. I’mPOSSIBLE, anofficial textbook published by the IPC was used. A total of 200 teachers
participated in the workshop. Training of would-be leaders in Paralympic
education back in their homes was also conducted.
“I fully understood the importance of basic education concerning equality and theinclusiveness of the Singaporean education system. I felt we want Paralympians
to visit our school to share their experiences with children.”(Participating teacher)“The children were very pleased to be coached by former Japanese national
rugby team players. It was a valuable experience for them. Combining rugby anddisaster prevention education is very unique. The children were very interested inboth. We look forward to another opportunity.”(Rugby coach, Galle City, Sri Lanka)

Soccer Festival at Refugee Camps
Shanti Volunteer Association

The Shanti Volunteer Association organises a soccer festival at a refugee campon June 20, the world refugee day, organising at the Thai Noh Poe refugee
camp in 2017 and at the Umpium camp in 2018. In 2018, in addition to soccer
classes, picture books on soccer were also read to children. The soccer class
to which participants from Japan joined served as a new platform for cultural
exchange.
“We do not have coaches who teach us soccer in the Umpium refugee camp. Thiswas my first experience and it was very fun. I want to continue playing soccer.”(Participant in soccer class)*Implement under the governmental project consigned by Japan Sports Agency

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International Development of Radio Taiso
Japan Sport Council (JSC)*, NPO Japan Radio-Taiso Federation

International Cooperation/Exchange Programmes

Japan’s Radio-Taiso are widely practiced as part of the sport recreation
movement in the countries and regions where obesity and adult life-stylediseases are increasing due to lack of exercise or poor eating habits. Japan
Radio-Taiso Federation sent instructors to Thailand, Brazil, Mongolia andTonga to perform exercise demonstrations and provided instructions at
schools and sports events. It is also engaged in cultivating human resources
and providing the content in multiple languages to contribute to promoting
physical strength, fitness and health.

Customisation and Export of Japan’s Sport Content
Japan’s sport content and culture are introduced to various countries. The activities go beyond introducing sport techniques and rules
to also communicate the Japanese spirit through sport. Support for the development of the physical education curriculum is also
provided in developing countries in order to spread the educational values of sport.

“Thank you for coming from Japan. I am pleased to learn such a well-designed
exercise. I live in a small village and many adults do not practice exercise, so I
want to show them the Radio-Taiso.”(participant from Tonga)“Children with intellectual disabilities more easily become obese due to lack ofopportunities to go outside or use the athletic facilities. The exercises which you
can do easily no matter when or where are good.”(Participant from Mongolia)

Project to Revise Myanmar’s Primary Educational Curriculum
Japan International Cooperation Agency (JICA)

As part of the technical cooperation, JICA is engaged in developing textbooks and teacher
guides in ten subjects including physical education for all grades from 1st through 5th ofprimary of school in Myanmar. The comprehensive project covers training courses for newteachers and refresher courses for active teachers as well. Japanese textbook publishers also
participate in this project. Textbooks and teacher guides for the 1st and 2nd grades developedin 2016 and 2017 were distributed in June 2017 and 2018 nationwide. Those for the 3rd grade
are expected to be distributed in June 2019. Text books for all five grades are scheduled to be
developed by 2020. JICA supports the development of the textbooks and teacher guides, while
the Myanmar government bears the expenses for printing and distribution.
“Thanks to the physical education classes, children are healthier and more robust than before.
Teachers give guidance about how to play games and children arrange things in different ways
themselves, using their creativity. Physical education will provide them with more chances andoptions when they grow up. They might even consider working in a sports-related field, which was
unthinkable before.”(Local primary school teacher)

Proliferation of UNDOKAI
Japan Sport Council (JSC)* and others

The JSC introduces Undokai (Sports day), a typical Japanese sport culture, to many countries.
Undokai, an enjoyable sport event for people of all ages, is not practiced outside of Japan.
Undokai events such as tug-of-war and footraces go beyond being athletic activities to haveeducational values such as teamwork, discipline and collaboration. Leadership training has
been provided for three years in Malawi for Undokai to take place regularly. Undokai is also
held with the support from the members of the Sports for Tomorrow Consortium in Cambodia,
Thailand, Laos, Guatemala, Ethiopia and other countries.

Implementation and Promotion of Mizuno Hexathlon
Mizuno Corporation

Mizuno Hexathlon, an exercise programme developed by Mizuno, wasintroduced to public elementary schools in Vietnam. The programme isdesigned to address issues of physical education at primary schools and toenable all Vietnamese children to experience the joy of exercise. In September
2018, a cooperation memorandum with the Vietnam Education and Training
Ministry was signed to incorporate Mizuno’s Hexathlon programme into the
new course of study. In November 2018, physical education classes using the
Mizuno Hexathlon Exercise Programme recognised by the Vietnam Education
and Training Ministry were started at 126 elementary schools in 63 cities inVietnam.
“ The Mizuno Hexathlon is an excellent programme for elementary school
children which can maximize children’s basic athletic abilities thanks to the richcontent and teaching methods. It is reported that because of the game elementof the programme, children at schools which introduced the programme enjoy
exercising. The Vietnam Education and Training Ministry is grateful to Mizuno
for its commitment to our physical education programme. To further expand thisprogramme effectively, we will give guidance to the authorities concerned towork closely with Mizuno. We hope the Mizuno Hexathlon programme will bringpractical benefits to the children to contribute to the overall improvement ofelementary school education.”(Vice Minister of the Vietnam Education and Training Ministry)“I felt that the Undokai was a great way to use sports to nurture children. I am grateful for theopportunity to experience sports other than soccer and netball.”(Local government personnel)“It was really fun. I wanted to try more events.”(Participating student)

Kodokan’s Support Activities for Overseas Judokas
Project for Dispatching Representatives Overseas to Promote
Japanese Martial Arts
Nippon Budokan

From 2008 through 2018, Nippon Budokan has sent approximately 75 representatives ofmodern and ancient Japanese martial arts to 11 countries to organise martial arts performancecompetitions to demonstrate the essence of the Japanese martial arts. Seminars andworkshops where participants experience martial arts have also been held. The project is topromote international understanding of the martial arts and foster friendship between Japanand the countries where the representatives are sent.

Kodokan

Kodokan is actively engaged in activities to spread judo, which is part ofJapanese culture and the educational system of mind and body, throughsending instructors abroad and accepting international coaches, providing
judo equipment and other activities. Kodokan’s objectives are to promote
proper understanding of judo, improve competitiveness and foster mutual
understanding through training sessions with Japanese judokas.

*Implement under the governmental project consigned by Japan Sports Agency

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Cultural Projects of the Diplomatic Missions
Overseas

International Cooperation/Exchange Programmes

The Ministry of Foreign Affairs

Japan cultural introduction projects where diplomatic missions promote
understanding of and appreciation for Japan in their various regions, using
diplomacy in a unified and collaborative effort. Building toward the 2020 Tokyo
Olympic and Paralympic Games, lectures, demonstrations, and workshops
are held on primarily sports that have originated in Japan such as judo andkendo. Through sports, mutual understanding and international exchanges arepromoted.

Sports Exchange as National Culture
We have held wide-ranging international exchange programmes through sports at home and abroad.
We also participate in other exchange programmes to foster the sports exchange movement.

“The judo demonstration was very powerful. It was a valuable experience tounderstand the depth and attraction of judo. I am very excited about the 2020
Tokyo Olympic and Paralympic Games. I want to support the increased interest in
judo in both Japan and Canada.”(Local participant)Sanix World Youth Invitational Tournament
SANIX Incorporation, SANIX Sports Foundation and Global Arena KK

Cultural Grant Aid for Sports Related Projects

SANIX promotes the healthy development of youth and international exchange
through sports and culture. SANIX Sports Foundation has held a numberof international sports events including the World Rugby Youth Invitational
Tournament since 2000, and the Youth International Soccer Tournament, theSANIX CUP U-17 International Handball Tournament, the International Junior
Rhythmic Gymnastic Group Tournament and the International Juvenile JudoTeam Championships in Fukuoka since 2003. Simultaneously, we also holdcamps for multi-cultural exchange programmes. The initiatives are to spreadand develop sports among the youth and improve their competitiveness,
as well as to foster their having a global vision through exchange withinternational teams.

The Ministry of Foreign Affairs

Cultural Grant Assistance is a part of Official Development Assistance (ODA),
to be provided to contribute to the promotion of culture and education
including sports in developing countries, with a view to promoting cultural
exchanges, friendship and mutual understanding between these countries andJapan.
“Japan’s assistance in constructing our baseball field was not just of benefit
to the Tanzanian players, but to the whole country. Through improvement ofour baseball fields, Japan has brought a new sport to Tanzania. I would like toensure that baseball be incorporated in the curriculum of inter-primary and intersecondary schools.”(Prime Minister Majaliwa)“ The sophisticated organisation and hospitality of the games offered awonderful experience to both the athletes and staff. We were also able to see
personal growth through international exchange and learning. I really want toparticipate again next year and definitely want to work for the development of thetournament.”(Exeter College team manager)

Japan’s Friendship Ties Programme, JENESYS2018
The Ministry of Foreign Affairs

International Cultural Exchange through Sports
The Japan Foundation (JF)As part of its international cultural exchange activities, the Japan Foundation
collaborates with the Japan Football Association (JFA) and Japan professional
Football League (J.League) to hold soccer exchanges, teams with Kodokan tooffer judo exchanges through the JITA-KYOEI Project, etc. Through sports, JF
introduces Japanese culture and supports fostering human resources.
“As leading football instructors from Asian countries, we recognised the world
trend of football, stimulated each other and shared common vision through thisprogramme. We are certain that all of us will take advantage of this experience inour countries.”(Philippine soccer instructor)“We are grateful and indebted to the judo masters who imparted their knowledge
on us at a seminar in the very home of judo, the Kodokan. We also are thankful forthe opportunity to practice with colleagues from other countries. We will return toour country and tell people of our experiences and impressions.”(Coach who participated in international seminar)

18

The aim of the programme is to promote understanding of Japan in its politics,
economics, society, culture, history and diplomatic policies through peopleto-people exchanges with the Asia-Pacific countries and regions, which
invite/dispatch youths who will lead the future of the societies. A better
understanding will lead to cultivate supporters for Japan and participants’proactive dissemination of information on Japan`s diplomatic policy andattractive points will strengthen our public relations. The programme will build
a basis for future friendship and cooperation between Japan and the AsiaPacific region.
“We had many positive experiences through this programme. We not only
witnessed the high level of Japan’s team and its play, but we also experienced thehigh levels in Japan’s lifestyle, traditional culture, science and technology, etc. I
will work hard to play in the J League someday.”(Participating player from Mekong)19

Japan-Russia Exchange (Japan-Russia YouthExchange Programmes, Japan-Russia Grassroots
Exchange Programmes)

Message

The Ministry of Foreign Affairs

As we head toward the Tokyo 2020 Games, we are fostering a movementof sports exchange in the framework of Japan-Russia Youth Exchange andJapan-Russia Grassroots Exchange programmes. Part of Japan-Russia YouthExchange Programmes invites Russians to Japan and dispatches Japanese
to Russia in the short term to promote mutual understanding partly in thefield of sports. Japanese embassy and consulates-general in Russia carry out
various programmes including sports exchange with Russia-Japan friendshipassociations to promote understanding of Japan in Russia.

The opportunity to stage the Olympic and Paralympics Games, the world’s first
and third biggest sport events respectively, is a once in a lifetime opportunityand one that must be taken full advantage of.
Since winning the right to host the Tokyo 2020 Games, the Japanese
government and stakeholders have implemented a range of initiatives that are
producing many tangible legacies in the host country and across the globe.
One of them is Sport for Tomorrow which is already delivering multiple benefits
for the Paralympic Movement one year out from what will be truly outstanding
Tokyo 2020 Paralympic Games.

“This soccer exchange match has been valuable. I want to keep this experience
alive by having a rematch with the Japan side. I also want to visit Japan and learn
more about its culture and customs.”(Participating athlete from Russia)

Developing the footprint of the Paralympic Movement and strengthening our
200 plus members is one of the IPC’s five strategic priorities as we aim to makefor a more inclusive world through Para sport. That is why I am so delighted
that one of Sport for Tomorrow’s main pillars is international co-operationand exchange programmes. By sharing coaches, knowledge, expertise andproviding equipment to those most in need, Sport for Tomorrow has supported
several National Paralympic Committees on the road to Tokyo 2020.

Contributing to Promotion of Sports in ASEAN
Japan Sport Association (JSPO)Having partnered with Thai sports organisations since fiscal 2018, JSPO
introduced an exercise programme called Active Child Program (ACP) to
encourage Thailand people, especially children, to enjoy and develop their
physical activity. Until now, we had held ACP seminar courses for local sports
instructors and teachers. From now, we will be promoting ACP at local schools
and are aiming to make teaching textbook in Thai. We will continue to work for
promoting sport environment in other ASEAN countries by introducing goodpractice in Thailand.
“In recent years, we have had a problem that the mount of physical activity inThai children are decreasing rapidly. It was a good chance and timing for us tocooperate with JSPO.
We hope we will develop the project to by utilizing ACP knowledge and make agood result in promoting sports in Thailand.”(Person related to Thai sports organisation)

Clean and fair sport is also of paramount importance to the IPC and I havebeen delighted to see a number of Paralympians involved in supporting “PLAY
TRUE 2020”. People will only participate in and engage in sport if they can truly
believe in it and the IPC fully supports all projects that promote the integrity ofsport.
Sport is a powerful tool when it comes to education and one of the ways the
IPC aims to inform the next generation about the vision and values of the
Paralympic Movement is through I’mPOSSIBLE, a toolkit of resources forteachers to implement in elementary schools.

I am truly grateful that in November 2018 aspart of Sport for Tomorrow, the Japan Sports
Council, together with stakeholders, hosteda training course for 95 school teachers in Singapore in collaboration with
the Agitos Foundation, the IPC’s development arm. As huge advocates ofthe programme, Japan is the only country to contribute to the international
diffusion of I’mPOSSIBLE by sharing their own knowledge and experience.
Finally, I would like to thank the Sport for Tomorrow Consortium, in particular
the Ministry of Foreign Affairs and the Japan Sports Agency, for theirtremendous work in promoting the values of sport and the Olympic andParalympic Movements to people of all generations worldwide.
To reach over 9.5 million people in more than 200 countries and regions is atremendous achievement and worthy of a gold medal in itself. Keep up the
fantastic work!

Andrew Parsons
IPC President

Comments on Japan’s Assistance for Sports and Physical Education
First of all, I would like to express our sincere appreciation for Japan’s
assistance for Sports and Physical Education. We receive this assistancethrough the Project for Curriculum Reform at Primary Level of Basic Education
in Myanmar (CREATE) being implemented in collaboration with JICA.
In Myanmar, curriculum reform has been implemented to achieve (i) balanced
focus on five strengths (Intellectual, Physical, Moral and Ethical, Social, andEconomic strengths) and (ii) Introduction of 21st century skills (higher order
thinking skills, problem solving skills, creative skills, etc.) with the supportof JICA. Starting from June 2017, new Grade 1 textbooks including Physical
Education (PE) have been introduced nationwide. This is the first time todevelop and use colorful PE textbook with illustrations, which can show
movements clearly and critical elements of physical education. By introducing
new PE textbook in the classroom, Ministry of Education (MOE) is aiming
for students to enhance physical literacy (motivation, confidence, physicalcompetency, knowledge and understanding) developmentally appropriate tomaintain physical activity throughout their daily life.
Since introducing new PE curriculum, students become gradually changing asfollows: (i) students become enjoyed the physical activities, be self-confident,
and have positive attitudes in physical activities; (ii) students become acquired
the basic skills and improve health related fitness to participate in daily life
physical activities; (iii) students become understood the basic knowledge andapply it to solve problems they
face in physical activities and (iv)
students become developed thebasic social skills for cooperative
participating & paying respect
each other in physical activities.
In the old curriculum, there wasno tex tbook in PE and much
m o re e m p h as i s o n l e a rn i n g

20

Launched in Japan in 2017 with the support
o f t h e N i p p o n F o u n d a t i o n Pa r a l y m p i c
Su p p o r t C e ntre , F o u n dati o n fo r G l o b a lSport Development, Japanese Paralympic
Committee and Tokyo 2020, I’mPOSSIBLE has
been implemented in 15% of Japan’s schools.
Today, 24 NPCs have also signed up to theinternational education programme, engaging
nearly 150,000 students.

five core-subjects such as Myanmar, English,
Mathematics, Science and Social Studies.
Therefore, it was not so much practiced atschool and teachers felt difficulty to teach PE
lesson. But after introducing new curriculum
and PE textbook, PE lessons become actively
be practiced and teachers become more
confident to teach PE lesson. Students also
become interested in learning PE subject.
According to the impact survey done by the
CREATE Project, preference of PE subject
becomes ranked 4th among 10 subjects which
are taught in primary.
Three years has passed since MOE introduced new curriculum and textbook
in primary level, remarkable changes have been observed. We expect thatstudents who learned and practiced in new PE curriculum would acquire skills
for life, learning and working in 21st century, and could also promote interestsand importance of sports activities for Myanmar people in the future. It isvery much appreciated that more Myanmar students become more actively
involved in playing sports and more interested in sports by introducing new PE
curriculum.
In conclusion, I would like to comment that Japan’s assistance for Sports andPhysical Education is very much supportive for our country in order to promote
the power of sport and development of Physical Education.

Director General,
Department of Education Research,
Planning and Training
Dr.Win Tun

21

“PLAY TRUE 2020”

Academy for Tomorrow’s Leaders in SportTo educate future leaders of the international sporting world a master’s programme for youths in and outside Japan has been
established, and short-term seminars are offered for participants to learn about Japanese culture and sports management.

(Global Development of Anti-Doping Movement)“PLAY TRUE 2020” is one of the core legacy pillars of Sport for Tomorrow led by the Japan Anti-Doping Agency (JADA). It is aimed toprotect the spirit of sport and to make the true value of sport matter in society for future generation.
“PLAY TRUE 2020” delivers a number of interlinked projects in order to disseminate the positive message on sport values and develop
the future leader of society by promoting the sport values-based education.

Tsukuba International Academy for Sport Studies (TIAS)
University of Tsukuba

In October 2015, the University of Tsukuba established a Sports and Olympic Studies degree
programme, which was a Master’s Programme in Health and Sport Sciences in the Graduate
School of Comprehensive Human Sciences, and opened the Tsukuba International Academyof Sports. The first term, 19 out of 73 applicants to the academy were accepted. In the second
term, 19 out of 76, in the third term, 19 out of 142, and in the fourth term, 23 out of 138 were
accepted. This academy, blessed with many applicants, hopes to contribute to internationalsociety by serving as a centre for cultivating international sports leaders in the long term.

Vision – “PLAY TRUE 2020”

P

L

A

Y

PositivenessLeaders

Activation

Youthpositive inherent value of sport

to develop leader of society

to activate one’s feeling towards sport

to develop future leader in sportand society by focusing on youth

TRUTH/TRUE value is penetrated these key words.
Under this vision, all project areas are in synergy to create legacy.

“Real Champion Education Package” was developed
based on research evidence and shared with a wide
range of organisations.
It includes teaching materials and lesson plans todeliver both sport values and anti-doping education. Its
concept is easy to understand and easy to use for all
generations, countries and regions.

Coach Developer Academy (NCDA)
Nippon Sports Science University (NSSU)The NSSU has educated many sports instructors over its history of more than 125 years.
Taking advantage of this strength, it established the NSSU Coach Developer Academy(NCDA) in 2014 with the aim of fostering Coach Developers. The academy has a shortstay programme with face-to-face meetings and pre- and post- learning programmes,
incorporating an online module for blended educational opportunities. So far, the academy
has accepted 73 coaches from 31 countries, and they have, in turn, benefited more than
19,000 people. We will continue to provide support to develop coaches in other countries.

NIFS International Sports Academy (NIFISA)National Institute of Fitness and Sports in Kanoya (NIFS)

NIFISA operates a short-term programme for young coaches and researchers from all over
the world, focusing on Asia, to develop future Olympic programmes and cultivate global
human resources who will be active in international sports. This programme consists ofan international Olympic management seminar featuring education on lifelong sports, andsports business through industry-academia collaboration. The programme also holds a
cutting-edge sports performance seminar featuring a new coaching science based on sports
performance research which brings together the practical knowledge of top coaches andsports science. Nine sessions have been held so far with 146 participants from 38 countries.

“PLAY TRUE Relay” started in 2014
to relay the “ true” value/ powerof sport ” by athletes. Inside only
1 Makimono, Japanese traditional
scroll paper – traditionally used
to pass on the true message – theathletes inscribed their TRUTH
messages.
“i-PLAY TRUE Relay” is everyone’s
relay. All true messages for sport will
come together in Tokyo 2020 as ‘art’,and wil be passed on as legacy!

Sport Values andAnti-Doping Education

TRUE VALUEMESSAGE
Clean, Fair andTrue Sport & Society

Develop
Leaders

Various kinds of active learning
programmes for clean and true sport
are delivered to develop the youth
leader in spor t , communit y andsociety.
For example, those masters students
acquired a wider perspectives on
sport have already graduated, andthey have applied to their respective
fields.

Commitment for clean,fair sport environment
Through the “Real Champion Partnership” with
Inte rn at i o na l F e d e rat i o n s ( I F s ) a n d N A D O s ,Event-Based Education is delivered before/at theinternational events.
Athletes and their Support Personnel were engagedin acquiring the basic anti-doping knowledge andleaving their commitment message for clean sport.

22

23

International PR Activities
Successful cases of international contribution and exchange through sports are introduced at international sports events andconferences. We are now able to conduct public relations at a greater number of international conferences.

1 Efforts to Leverage International Events

2 Activities Leveraging International Conferences

Japan House Operations for Rio de Janeiro 2016, Tokyo 2020

World Forum on Sports and Culture

Japanese Olympic Committee (JOC)

Date: October 19-22, 2016

At the 31st Olympic Games opened in August 2016, four organisations – The Tokyo Organising Committee of the
Olympic and Paralympic Games, Tokyo Metropolitan Government Office, Japanese Paralympic Committee (JPC),
and JOC – reached agreement on establishing the Tokyo 2020 Japan House (JH) to expand various competitions
and to use sports to contribute to each country and region through exchanges and negotiations involving eachorganisation. JH operated a lounge for the IOC, NOCs and all the Olympic Families for hospitality and held thepress conferences for Japan’s medalists, and held the huge reception put on by all four organisations. There weremore than 67,200 visitors from the Olympic Families including sponsors, and media, which indicated that there wasa very high interest to Japan as host country of the next Olympic and Paralympic Games.

World Forum on Sport and Culture was held in Kyoto and Tokyo in October 2016, soon after Rio 2016 Olympic
and Paralympic Games, as a kick-off event for 2019 Rugby World Cup, the Tokyo 2020 Games, the World Masters
Games 2021 Kansai, and other sporting events. The aims of the Forum were to discuss and transmit information
about the international cooperation of sport, culture, business, and their tangible and intangible legacy while
coordinating with tourism and to build international momentum toward these events.
The Sport Minister Meeting, held in Tokyo, was attended by sports ministers and other state representatives fromapproximately 70 countries. The meeting featured three sessions with sports ministers (the first session on sport
for development and peace, the second session on sport for all and the third session on protecting the integrityof sport). The meeting was concluded with the Chair’s summary who was from the Japanese government, which
proposed promotion of Sport for Tomorrow movement to change the future of society with the power of sport.

Location: Japan

Participating countries:about70

Tokyo 2020 JAPAN HOUSEThe Tokyo Organising Committee of the Olympic and Paralympic GamesThe Tokyo 2020 Japan House was opened during the 2018 PyeongChang Olympic and Paralympic Games topublicize Tokyo and the Tokyo 2020 Games to international guests related to the Games, the media and spectators.
The Tokyo 2020 Japan House, which was open for 27 days during the Games held from February 9 to March 18,
2018, attracted 152,512 visitors from all over the world. People enjoyed the high-tech web content and participatingin additional sports trial sessions. During the Paralympic Games, the contents, including a corner for trying out
boccia, attracted many people.
“There were many fun attractions. I liked how they explained about the additional sports included in the Tokyo 2020
Games and also the facilities. I especially enjoyed the 3D scanning corner of the Tokyo Travellers. Now I want to go to theTokyo 2020 Games.” (A local visitor)

The Sixth International Conference of Ministers and Senior Officials
Responsible for Physical Education and Sport (MINEPS VI)
Dates: July 13-15, 2017

Location: Russia

Participating countries: about 120

The Sixth International Conference of Ministers and Senior Officials Responsible for Physical Education andSport (MINEPS VI) was held in Kazan, Russia. The Japanese government introduced the result of World Forumon Sport and Culture held in October 2016 and some concrete examples of Sport for Tomorrow in relation with
the Sustainable Development Goals (SDGs) set by the United Nations and policy areas of the Kazan Action Plan.
These got support from UNESCO as unique and successful cases in Asian region which the Japanese government
work on with its leadership.

The First ASEAN Plus Japan Ministerial Meeting on Sports
Health & Long Life Campaign in Manila
Japan External Trade Organization (JETRO)JETRO held “Healthy Lifestyle Exhibition” in Manila, the Philippines in March 2019. At the event, Japanese healthcare products including sports related, healthy food and elderly care products were presented by 40 Japanese
exhibitors. On the main stage, a freestyle basketball world champion and Okayama Seagulls of the V.League
performed and provided opportunity to have sports experience with professionals. In addition, SFT activities wereintroduced to 33,000 visitors. Japanese exhibitors commented that we felt the higher awareness of health among
the Filipinos than expected.

Japan Sports Showcase
Japan External Trade Organization (JETRO)JETRO promoted Japanese sports related products and services in January 2019 in Ho Chi Minh City, Vietnam.
In the exhibition area, 10 sports companies and organisations introduced their unique sports goods, services
and activities. The sports-experience area featured the Mizuno Hexathlon Exercise Programme for children and
Gililita’s Slack Rail programme, which helps people gain a sense of balance. These activity programmes attracted
about 400 children and adults. Japanese exhibitors reflected that we felt the possibilities for promoting sportsbusiness into Vietnamese market.

24

Event dates: October 11, 2017

Event location: Myanmar

Participating countries: 10 ASEAN countries, ASEAN secretariat and JapanThe First ASEAN Plus Japan Ministerial Meeting on Sports was held in Nay Pyi Taw, Myanmar. The Japanese
government clarified the priority area for the future cooperation between Japan and the ASEAN countries basedon “ASEAN Work Plan on Sports 2016-2020” from the perspective of the contribution of sports to the Sustainable
Development Goals (SDGs) set by the United Nations, the promotion of Sport for All, the protection of the integrityof sport and the development of sports industries. The government also proposed the Policy Guidelines and theStrategic Directions for the Collaborative Work Programme. Each participating country expressed their gratitude
for Japan’s cooperation through Sport for Tomorrow and other projects as well as their expectations for further
cooperation.

7th World Women’s Sports Meeting
Dates: May 17-20, 2018

Location: Botswana

Participating countries: 81

The 7th World Women’s Sports Meeting was held in Gaborone, Botswana. Themed on women’s leadership,
the Japanese government introduced its work as well as the policies of the Sports Ministry in keeping withinternational trends. They also explained that their initiatives would contribute to Goal Five of the United Nations’Sustainable Development Goals (SDGs), which calls for creating societies that realise gender equality, adding thatthe advancement of women in the sports world will raise the overall value of sports.

25

SPORT FOR TOMORROW and SDGs
– Toward Post - SPORT FOR TOMORROWIn September 2018, the Japan Sports Agency (JSA) formulated its Strategy for International Affairs in Sports. The essence of thisstrategy is that it is essential to consider the continuity of current projects in order to bolster our country’s international presence
and maintain its credibility through the international development of sports; in other words, infusing international trends in sports
into domestic policies and, at the same time, introducing domestic examples of efforts made with sports to international society.
Moreover, for the continuity of the projects, the JSA’s influence alone is not enough. It is necessary for the public sector to collaborate
with the private sector to maintain the sustainability of the private-public initiatives. To encourage this collaboration, the value of theinternational development of sports must expand into other sectors, and the private sector should be encouraged in this through thedesign of incentives and the development of business models.
To work out the details of these policies, the JSA is going to continue to collaborate with the Japan Sport Council and others to develop
policies from 2021 once the Sport for Tomorrow (SFT) programme has ended and the post-SFT era begins through the setting up ofa working group, which will focus on examining how sports can contribute to the achievement of the Sustainable Development Goals(SDGs).

Women’s Track Meet in Tanzania (Ladies First)
Japan International Cooperation Agency (JICA)

A track meet was held in Tanzania to bring opportunity to female athletes who have little chance to compete.
Female athletic activity in Tanzania does not reach the levels of neighboring countries, and one reason isthere are fewer opportunities to compete for women than men. This is a symbolic example of why Tanzania
needs to realise gender equality. The aim of this event was to contribute to enlightening activity aroundgender equality, female empowerment, sports promotion, Sports for Tomorrow and SDGs.
“I want eyes to turn to female athletes. Next I want to make the Olympics, win a medal in Tokyo, and become
someone my country is proud of.”(participating athlete)“I agree with the effort to tackle the two issues of sports promotion and gender equality at the same time throughthis meet.”(Sports Minister)“If a female Tanzanian athlete competes in Tokyo that would be a success story and would raise awareness offemale athletes, connecting to a better status for women.”(Jemma Ikanga, former track athlete, JICA Tanzania Office of Public Relations Ambassador)

UNESCO Peer Review of the Fiji Republic’s Physical
Education Policies
Japan Sport Council (JSC)*

In 2015, the United Nations Educational, Scientific and Cultural Organization (UNESCO) formulated a policy
for Quality Physical Education (QPE) that called for children to inclusively learn together with those of thesame generation. Japan was designated as a supporter of the QPE policy, because of the advanced nature of
its physical education programmes and was asked to support the Fiji Republic in executing the QPE policy.
It offered advice on physical education and sports and monitored progress on the ground.
Death in the Fiji Republic is said to be caused more than 80% of the time by non-communicable lifestylerelated diseases. It is a complicated problem. While the country understands the importance of exercise,the school physical education programme is unsatisfactory. At many schools, physical education means just playing sports, and you can see the discomfort of thestudents who are not good at sports. In these conditions, this programme aimed to contribute to support of a fixed physical education and sports policy and use it
to prevent lifestyle diseases while improving the percentage of those participating in exercises and sports.

Specialists Dispatched to Support Capacity Development
among Peru’s Physical-Education Teachers

World Baseball Glove Project
Yomiuri Shinbun, Japan International Cooperation Agency (JICA), Yomiuri Giants

The World Baseball Glove Support Project has the aim of spreading baseball among developing countries
and helping to further youth education. It takes in donations of used gloves and other baseball equipment
and holds baseball training programmes. This fiscal year is the third year, and 4,902 baseball items wereamassed, an improvement from the previous year. Donations are sent to schools and baseball organisationsin 15 countries through members of the JICA Youth Overseas Cooperation group. Also, a Giants Academy
coach was sent to Fiji to hold 6-day training sessions for children 10 to 15 years old.
“In 2004, baseball and softball teams were established in Burkina Faso, leading to an increase in people playing
the sport. But importing the equipment is difficult, and the amount of equipment can’t keep up with the increase inplayers. To help spread interest in baseball, players make visits to schools, but there aren’t enough gloves, so rules
are invoked to allow for catching and hitting with bare hands. Children are saying they are excited to have enoughequipment and begin to play real baseball.”(Local related to the programme)Japan Sport Council (JSC)*

Japan provided knowledge in the school physical education sector with the aim of developing the capacityof Peru’s physical education teachers. In January 2018, six people connected to Peru’s physical education
were invited to Japan and introduced to Japan’s physical education curriculum. To see how the knowledge
gained in Japan was used, and to expand the reach, experts were sent to Peru to inspect the activities, writea report, and hold meetings and seminars.
Once the invitees returned to Peru, it became clear that they made efforts to develop the capacity ofelementary and middle school physical education teachers as well as university instructors and students inthe physical education faculty through demonstration lessons and references to methods for improving the quality of physical education as used in Japan.
We plan to continue our cooperation with the people in this project to better expand physical-education ties between Peru and Japan.
“We are very grateful that the Lima City Board of Education cooperated with Japan in this project. There are 2 million students and 56,000 teachers in Lima City (kindergarten
through high school). We think this project will have great impact on the target area. We want to continue our efforts with you.”(Lima City Education Chair)*Implement under the governmental project consigned by Japan Sports Agency

26

What are the Sustainable Development Goals?
The 2030 Agenda for Sustainable Development (the 2030 Agenda) is a set ofinternational development goals from 2016 to 2030, which was adopted by the UN
Sustainable Development Summit held in September 2015 building on the success ofMillennium Development Goals (MDGs).
The 2030 Agenda listed “Sustainable Development Goals” consisting of 17 goals and
169 targets in order to eradicate poverty and realize a sustainable world. The SDGs
are universal goals applicable, not only to developing countries but also developed
countries,and pledge “No One is Left Behind”through the implementation process.
Japan welcomes the historic adoption of the 2030 Agenda as a country which has
consistently contributed to the formulation and negotiations of the Agenda, and will
make utmost efforts to implement it with international community based on the conceptof human security.

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