National Travel andTourism Strategy
Curt Cottle

National Travel and Tourism Office
U.S. Department of Commerce | International Trade Administration | Industry & Analysis

Gina Raimondo, U.S. Secretary of Commerce• “Few industries were hit as hard by the
pandemic as travel and tourism, and its
resurgence is essential to a robust andenduring economic recovery.”• “As we rebuild, we have an opportunity
not only to strengthen our nation’s global
competitiveness, but also to create amore equitable, more resilient, and moresustainable industry.”
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trade.gov//national-travel-and-tourism-office/2022 National Travel and Tourism Strategy• Focuses federal government’s efforts tosupport the travel and tourism industry
in the United States.
• Sets a goal of attracting 90 million
international visitors, who will spend$279 billion annually, by 2027.
• Encourages the private and public
sectors to work together to increase
both the volume and value of tourism.
Industry & Analysis

trade.gov//national-travel-and-tourism-office/Four Pillars of the Strategy:
1. Promote the United States asa global travel destination.
2. Facilitate travel to and within
the United States.
3. Ensure diverse, inclusive, andaccessible tourism experiences.
4. Foster a resilient and sustainable
travel and tourism sector.
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trade.gov//national-travel-and-tourism-office/Pillar #1

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trade.gov//national-travel-and-tourism-office/Pillar #2

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trade.gov//national-travel-and-tourism-office/Pillar #3

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trade.gov//national-travel-and-tourism-office/Pillar #3 continued

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trade.gov//national-travel-and-tourism-office/Pillar #4

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trade.gov//national-travel-and-tourism-office/Pillar #4 continued

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trade.gov//national-travel-and-tourism-office/Implementation of the Strategy• “Whole-of-government” approach.
• The congressionally-created interagency Tourism Policy
Council initiated the Strategy and is accountable forimplementation.
• Commerce’s National Travel and Tourism Office coordinateswith dozens of offices within federal government, andconnects with state, local, and tribal governments.
• Focus on key deliverables and action items within each pillar.
Industry & Analysis

trade.gov//national-travel-and-tourism-office/United States – Japan Travel Volume
International Travel Volume Between the U.S. and Japan
6,000,000
5,000,000

International Visitation to the United States

4,000,000
3,000,000
2,000,000
1,000,000
-2000

2003

2006

2009

Japan Travel Volume to United States

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2012

2015

2018

U.S. Travel Volume to Japan

2021(Top 10 Source Markets in 2019)
Millions Share of Total
Canada20.7
26.1%
Mexico18.3
23.1%
United Kingdom
4.8
6.0%
Japan
3.8
4.7%
China
2.8
3.6%
South Korea
2.3
2.9%
Brazil2.1
2.6%
Germany
2.1
2.6%
France
1.8
2.3%
India
1.5
1.9%

trade.gov//national-travel-and-tourism-office/Short Term Opportunities between U.S. and Japan• Continue dialogue with Embassy of Japan, U.S.-Japan
Business Council, Japan International Transport and Tourism
Institute, and others.
• Complete jointly-led Commerce-State Tourism Country Planfor Japan.
• Brand USA film premiere, “Into America’s Wild,” in Tokyo,April 11.

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trade.gov//national-travel-and-tourism-office/Longer Term Opportunities between U.S. and Japan• Leverage major global events:
Osaka Kansai EXPO 2025, FIFA
World Cup 2026, Los Angeles
Olympics 2028.
• Collaborate in multilateral venues:
APEC, G20, OECD

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trade.gov//national-travel-and-tourism-office/Thank you!
• Arigatou Gozaimasu.
• https://www.trade.gov/national-travel-and-tourism-office

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trade.gov//national-travel-and-tourism-office/