THEMEREPORT
A comprehensive analysis and survey of the theatricaland home/mobile entertainment market environmentfor 2019.

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TABLE OFCONTENTS
Chairman’s Letter

03

Research Note04

Executive Summary

05

Total Theatrical & Home/Mobile Ent.

07

Theatrical: Global

10

Theatrical: United States & Canada

17

Theatrical Demographics

26

Home/Mobile Entertainment: Global

32

Home/Mobile Entertainment: United States

35

Home/Mobile Viewing Demographics

42

Appendix48

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Chairman’s Letter

Chairman’s Letter

3

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Research Note

A NOTE FROM THE RESEARCH TEAM

Research Note4

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Executive Summary
TOTAL THEATRICAL & HOME/MOBILE ENTERTAINMENT••THEATRICAL•••••HOME/MOBILE ENTERTAINMENT••

Executive Summary

5THEMEREPORT
Executive Summary
HOME/MOBILE ENTERTAINMENT (CONT’D)•••

Executive Summary6

THEMEREPORTTOTAL THEATRICAL& HOME/MOBILEENTERTAINMENTTHEMEREPORT
Global Theatrical & Home/Mobile
Entertainment

Global Theatrical & Home/Mobile Entertainment8

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U.S. Theatrical & Home/Mobile
Entertainment

U.S. Theatrical & Home/Mobile Entertainment

9THEMEREPORTTHEATRICAL:GLOBALTHEMEREPORT
Global Box Office

Global Box Office11

THEMEREPORTInternational Box OfficeInternational Box Office12

THEMEREPORTTop International Box Office Markets

Top International Box Office Markets

13

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Global 3D Box Office

Global 3D Box Office14

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Global Cinema Screens

122%

Global Cinema Screens

15

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Global 3D Cinema Screens

Global 3D Cinema Screens16

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THEATRICAL:
U.S. & CANADA

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U.S./Canada Box Office & Admissions

U.S./Canada Box Office & Admissions

18

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U.S./Canada Admissions

U.S./Canada Admissions

19

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Films Rated & Released

Films Rated & Released

20THEMEREPORT
Films Produced

Films Produced

21

THEMEREPORTTop 25 Films

Top 25 Films

22

THEMEREPORTTop Film Demographics by Gender

Top Film Demographics by Gender23

THEMEREPORTTop Film Demographics by Ethnicity

Top Film Demographics by Ethnicity

24

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U.S. Cinema Screens

U.S. Cinema Screens25

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THEATRICAL
DEMOGRAPHICS

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Theatrical Attendance Demographics

Theatrical Attendance Demographics

27

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Theatrical Frequent Moviegoers

Theatrical Frequent Moviegoers

28THEMEREPORT
Theatrical Demographic Shares

Theatrical Demographic Shares

29

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Theatrical Per Capita Attendance

Theatrical Per Capita Attendance

30

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Technology & Moviegoers

Technology & Moviegoers

31

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HOME/MOBILEENTERTAINMENT:GLOBALTHEMEREPORT
Global Home/Mobile Entertainment

Global Home/Mobile Entertainment

33

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Global Pay TV & Online Video
Subscriptions

Global Pay TV & Online Video Subscriptions

34

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HOME/MOBILEENTERTAINMENT:UNITED STATESTHEMEREPORT
U.S. Home/Mobile Entertainment

U.S. Home/Mobile Entertainment

36

THEMEREPORTTop 25 Films (Digital)

Top 25 Films (Digital)

37

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U.S. Online Views & Transactions

U.S. Online Views & Transactions

38

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U.S. Pay TV & Online Video Subscriptions

U.S. Pay TV & Online Video Subscriptions

39

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Original Series Production

Original Series Production

40

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U.S. Average Time Spent with Media

DigitalU.S. Average Time Spent with Media

41

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HOME/MOBILE VIEWINGDEMOGRAPHICS

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Frequency of Home/Mobile Viewing:
All Adults / All Devices

Frequency of Home/Mobile Viewing: All Adults/All Devices

43

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Home/Mobile Viewing Demographics:
Every Day Viewers

Home/Mobile Viewing Demographics: Every Day Viewers

44

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Home/Mobile Viewing Demographics:
All Viewers

Home/Mobile Viewing Demographics: All Viewers

45

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Frequency of Mobile Viewing:
All Adults and Children

Frequency of Mobile Viewing: All Adults and Children

46

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Mobile Viewing Demographics

Mobile Viewing Demographics

47

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APPENDIX

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Glossary of Terms

THEME Report: Glossary of Terms

Glossary of Terms

49

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Demographic Survey Methodology

Attendance Demographics Study Methodology••

Demographic Survey Methodology

50

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Demographic Survey Methodology•

Demographic Survey Methodology

51

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Demographic Survey Methodology



Demographic Survey Methodology

52

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Demographic Survey Methodology
Demographic Survey Methodology

53

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Demographic Survey Methodology



Demographic Survey Methodology

54

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Demographic Survey Methodology



Demographic Survey Methodology

55

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Demographic Survey Methodology

Demographic Survey Methodology

56

THEMEREPORTTop Films Demographic Methodology

Top Films Demographic Methodology

••
•
••
•

Top Films Demographic Methodology

57

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Average Time Spent Per DayMethodology
Average Time Spent per Day with Major Media Methodology••••••••

Average Time Spent Per Day Methodology

58

THEMEREPORTPhoto Credits

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