the third rank with 94,5% people from age 16 –64 years old that plays game.1 Meaning this
sector is the right solution to overcome hoax
because almost every people in Indonesia
plays game as their daily activity.
https://databoks.katadata.co.id/datapublish/2022/02/16/ju
mlah-gamers-indonesia-terbanyak-ketiga-di-dunia

22. Katharevouse【Background info】
With civilization entering the digital era,
processes and communication become
increasingly easier. As a result, information isexchanged globally almost all the time.
Consequently, misinformation and “hoax” arespread throughout the internet. People have toactively confirm the reliability of the information.
To counter that problem, there have been
dozens of hoax detectors developed both byprivate and governmental organizations.1
Unfortunately, not everyone is willing to verify
news via hoax detector. According to a survey
from KIC, 11,9% of Indonesians are still
spreading misinformation before verifying it.3
One reason this happens is because of a lackof awareness of hoaxes among us.2 Based on
this kind of situation, we’re planning to raise
people’s awareness and train the ability to thinkcritically in a fun yet educating game.
1:

https://thetrustedweb.org/browser-extensions-to-detect-and-avoid-fake-news/
2:
https://theithacan.org/news/students-lack-awareness-of-fake-news/
3:
https://databoks.katadata.co.id/datapublish/2022/01/20/s
urvei-riset-kic-masih-ada-119-publik-yang-menyebarkan-b
erita-bohong【Target Market】
The world has been experiencing international
problem that almost every country experience.
This has been critically affect the peace andwell-being of nations, starting from economics
aspect until nations politics’ condition. Toovercome this situation, our team has made agame app that will help people to differentiate
which news is true and false. Thus, ourbusiness will help the world to overcome thesituation, bearing in mind that Indonesia is in【Product/Business Explanation】
Untrue is a preventive and educational gameapplication/web-based that allows the player tolearn about fake news and hoax. The player willthen start the game. They will be presented withmultiple news statements. Every statement
except one is fake/false news. The players
must pick the one that is a correct fact. If theiranswers are correct, they will get an increase in
their scores. There will be five questions a day,each question having a score of twenty and thetotal score of all 5 questions being 100. Thequestions will be limited to only five a day,which means if you have played that day, youcan’t play until the next day. By then, ourquestions about the topics will be renewed andready to be answered. This system will
generate publicity and hype similar to anotherdaily web-based game about guessing a word.
After the game, results will be revealed,showing the number of questions right orwrong. An article will then be unveiled whilst
giving out the information if the news is true oruntrue, showing related verified news articles
and tips to avoid fake news. Players that havereceived their results could share what they
have achieved and increase the spread of
misinformation awareness. After a year and theproving of a reputable enterprise, a new feature
will be added to Untrue. Untrue Verified, afeature that will be available from monthly
subscriptions. Untrue Verified is a fact andcross checker that will examine the accuracy ofarticles submitted to Untrue. If the articles areaccurate and already examined, there will be alittle check mark on the top rightcorner of the article in the colourof Persian indigo, which signifies
that the article is Untrue Verified.
The feature could be achieved byalso winning games. The playersthat are able to attain all questions right 30 days

in a row will receive a free subscription for amonth. This game will cause and raiseawareness among the people who are playing
it. Players will receive various tips in playing thegame, in having the eagerness to win, they are
obligated in opening an eye to the news allaround the world. By finding out what ishappening in various parts of the Earth, they
will be giving much more attention to activities
that are occurring in the world.

Profit from Adsense is estimated from theGoogle Adsense publisher guide.1 The premium
subscription will cost 10$ per month. We
simulate a daily user count of 500 people in thefirst year and 10 subscribers starting thesecond year, increasing exponentially eachyear. Untrue is mainly based in Indonesia, butwe expect to expand globally as Untrue earns
more public recognition. With the amount ofmoney we need and finance plans below,
Untrue is estimated to be able to raiseawareness of fake news to 3000 people a day,Increasing their critical thinking skills andskepticism. With this, we hope to be able to
make an impact regarding fake news and hoax
awareness, both in preventive and applicativemeans.
1:https://www.codefuel.com/blog/how-to-make-money-withgoogle-adsense/【Marketing】
After doing research related to the number ofhoax cases circulating, Untrue become the rightsolution that would easily enter people's lives.
To support this, it is necessary to do the rightmarketing strategy, namely internet marketing.
Through this system, we will market Untrue by
utilizing various social media such as
Instagram, Facebook, and Twitter. We can also
take advantage of the result game shareability
feature as an implied promotion that is carriedout personally by each user on their various
social media. That way, Untrue can beincreasingly known by the public. After Untrue
is known as a fun web-game for analyzing
hoaxes, we will cooperate with the Ministry ofCommunication and Information to increase ourcredibility and promote untrue verified services
for premium customers.
【Finance】
We expect our business to reach break-even in
the third year, coming up at $15,920. Our
first-year operating expenses will beapproximately $231,750. The profit will be
generated from the use of ads in thewebsite/application and premium subscription.