24MBP Business Shaping Scenario: Good Business Quality

Bridgestone’s DX
EnergyBridgestone E8 Commitment

Ecology

Efficiency

Extension

EconomyEmpowerment

Linked with talent creativity enhancement, Bridgestone

development, and introduction of the tire building systemevolves DX (Digital Transformation) that supports value“EXAMATION”, which is equipped with AI. These initiatives

creation and productivity & creativity improvement.

have contributed to the development of Dan-Totsu

The theme of Bridgestone’s DX is “Faster, easier, andproducts by linking data to the engineering chain. While

more accurate with larger data.” Utilizing our uniquefurther developing these initiatives, Bridgestone issimulations and algorithms, we aim to accelerate

promoting DX to create social and customer value byinnovation by combining our strong “real”, such as market

connecting throughout the value chain and amplifying

and customer data obtained through our field engineeringvalue of Dan-Totsu products such as by providing solutions

activities, technology and development data cultivatedthrough building our unique algorithms utilizing AI.

through empirical experiments and demonstrations, with“digital”.

What supports this DX is global digital talent. We plan toincrease the headcount of global digital talent from

Since the 2000s, we have gradually introduced digital

approximately 1,600 in 2023 to the level of 2,000 in 2026

power (digital capabilities) into our R&D and manufacturing,on a global basis, through the expansion of in-houseincluding the introduction of material informatics in thetraining, including reskilling programs, and co-creationmaterial domain, simulation technology in productwith partners such as universities.

Faster, easier, and more accurate with larger data

Engineering Chain Feedback to development of “Dan-Totsu products”

2009 〜

Amplify value“See” & “Analyze”
technology(Polymer design, composition design)

Tire design knowhow, measured & test data
Visualization of road contact condition
by ULTIMATE EYE®

Craftsperson skills

Product development

Manufacturing

Material

1980 〜2010 〜

Contact tosociety & customer
e.g. Co-creation with JAL

2016 〜
AI-implemented tire building
system EXAMATION®

Collect tire data
and mobility data

RealDigital

2020 〜

Increaseproductivity

Material informatics(AI utilization & technology
to solve at the micro level)

Tire design utilizing simulationVisualize & standardize“craftsperson skills”
Promote shift to Smart

Increasecreativity

Evolve from wear prediction
to durability prediction model
leveraging unique AI & algorithms

Connect the value chain and link with the solutions business
Amplify value of “Dan-Totsu products”
Global digital talent(Advanced & Intermediate)

Approx. 1,600 people in 2023,approx. 1,700 people in 2024

→ To the level of 2,000 people in 2026

Enhance internal training& co-create with partners

Improve productivity &creativity leveraging generative AI– Improve working efficiency –We have been planning a digital talent development program with the aim of enabling all
employees to understand the meaning of data and the characteristics of digital technology
and apply them to their work to create new value. We have built level-based training programs
that allow people who have not been exposed to digital technology to initiate their learning,systematically learning from beginner to advanced levels. This training program incorporates
Bridgestone’s unique issues and data as case studies, so that participants can view the training
content as their own studies, so that participants can better connect training content to theireveryday work and enhance matters and enhance the learning effect.

Yasushi Hanatsuka
DirectorDigital Solution AI/IoT Planning and Development Division40