Trusted MediaFor
Trusted Brands
Nikkei Online Edition
Media GuideApr. – Sep. 2024 Edition
Digital Business, NIKKEI Inc.
Jul.1 , 2024 Edition

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition1Trusted Media For Trusted Brands
As the digital age and technology advance at an unprecedented pace, society
is changing rapidly. However, unethical use of this technology could impair
the reader experience, harm corporate brand value, and erode trust in themedia. Therefore, a discerning eye for trustworthiness is needed more thanever.

Trusted media
For trusted brands

All for the readers

We aim to enhance our clients’ brand value by conveying their passion forbusiness. For our clients to win trust in this age of online dissonance,
we believe that the vehicles of the message must also be reliable.

Trusted media
For trusted brands
All for the readers
We never use technology in a way that compromises our values.
We incorporate our values in every step of the process.

We pride ourselves on providing brand-safe, high-quality ad space that is
free of brand-damaging context.

Revised Jun. 7, 2022Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition2

Nikkei Online Edition
Nikkei Online Edition is the most popular medium for businesspersons in Japan.
Membership exceeds 6.31 million, encompassing 900,000 paid subscribers.

Businessperson:

Managerial
decision makers:

Householdincome of JPY
10m or more:

approx.

approx.

approx.

80 %

70 %

40 %

Monthly page views:

Monthly number of devices
used to view:

Membership(including non-paid members):

Of which,
paid subscribers

approx.

approx.

approx.

approx.

210million41million

6.31million

900,000※Pie chart shows demographics of paid subscribers. ※As of Jun. 2023

Nikkei Inc. No reproduction without permission

Revised Dec. 20, 2023

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition3

Varied audience targeting using Nikkei ID
Approximately 11 million people have a Nikkei ID. This includes paid members andnon-paid members of Nikkei Online Edition, as well as members of other media in theNikkei group.
These members can be targeted using user-registered attributes like Job Title, Age, Placeof residence or their access and articles read. This data is assigned to each ID, enablingtargeted delivery.
NIKKEI

900,000

ONLINEEDITION PAID
MEMBERSNIKKEI ONLINEEDITIONREGISTEREDMEMBERS6,310,000

11,000,000
ALL Nikkei ID
HOLDERS*As of Jun. 2023
Revised Oct. 5, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition

4

Image survey from members of Nikkei Online Edition
Members of Nikkei Online Edition have a positive impression like "Trustworthy" and"First-class" of advertisements shown on Nikkei Online Edition.
Nikkei Online Edition is highly regarded as a quality medium that improves advertisers'
brand image and recognition.

Q.

This medium lead to a new conversation

What is your impression of companies

Q. with a business partner.

that advertise on Nikkei Online Edition?

FirstClass

Nikkei Online Edition
Other newspapers

Portal site

7.7%
4.5%

38.2%

Nikkei Online Edition
Trustworthy

Other newspapers

Portal site
Nikkei Online Edition User Survey 2023
• Survey method: Online survey• Survey period: June 29 – July 6, 2023
• Survey participants: 1,255 online edition readers

9.3%
10.6%

Television

65.5%

39.1%

The Nikkei

15.3%

Portal site

9.7%

Transit Media

8.8%

Other newspapers

4.5%

Nikkei Online Edition User Survey 2023
• Survey method: Online survey• Survey period: June 29 – July 6, 2023
• Survey participants: 1,255 online edition readers

Revised Aug. 8, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition5

Reliability of Nikkei Online Edition
Nikkei Online Edition achieves more than 70% ad viewability, much higher than the Japanese and global average. It has low
brand risk and the display time of ads is longer than average, as readers come to the site to read articles.
Nikkei data from IAS survey, Jan. 2024
Global, Japan average from IAS MQR, H2 2022

Viewability*1
100.0%

73.6%
71.9%

70.1%
71.6%
53.5%
49.1%

50.0%

0.0%
Global average

average*1 Percentage of total impressions where the ad frame was at least 50% viewable and was displayed for 1 second or more.

The Nikkei Online Edition has been certified by JICDAQ (Japan Joint Industry
Committee for Digital Advertising Quality & Qualify) as a quality certification
business in the two fields of "Brand Safety" and "Anti-IVT".
(Acquired on November 1, 2021; to be renewed on November 1, 2023)（sec）

About JICDAQ: https://www.jicdaq.or.jp/
Revised Feb. 29, 2024

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition6

A wealth of 1st Party Data:
Targeting & reporting without 3rd party cookies
Since its inauguration, the Nikkei Online Edition been building the Nikkei ID membershipsystem, receiving 1st Party Data and implementing attribute-based targeting.
This system has been trusted and used by many advertisers.

In addition to this, we have accumulated approximately 40 million UBs of visitation andbrowsing data per month in our proprietary data warehouse, Atlas.
Additionally, targeting by browsing behavior using this 1st Party Data was introduced in
2021.
Apple's privacy regulation (ITP) and Google's 3rd party cookie regulation scheduled for thelatter half of 2024 have become urgent issues. However, the Nikkei Online Edition willcontinue to provide various targeting services based on the rich and robust 1st Party Data.
The strength of 1st Party Data is also demonstrated in delivery analysis reports.
We hope you will make use of it.

Revised Feb. 1, 2023

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition7

Choice of targeting solutions
The Nikkei Online Edition offers a variety of targeting methods.
You can choose the one that best suits your purpose.

1st Party Data Targeting

Targeting bydemographics

Targeting by special
interest

Select readers with registereddata under a Nikkei ID

Select audience usingbrowsing data

Targeted Rectangle (Nikkei ID)

Targeted Rectangle (Nikkei ID)
Browsing history, article keywords,
Advertising based on interest

Nikkei ID Targeted Email

Targeting byarticle content

Select section or category on
the site to synergize article
content with ad

Targeted Rectangle(Site Category)Targeted In-feed(Site Category)

Revised Dec. 2, 2022

Nikkei Inc. No reproduction without permission

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition8Overview of All Online Edition Members
The majority of subscribers are male, in their 30s to 50s, live in the major metropolitan areas, andearn over 6,000,000 JPY a year.
Company Size

Occupation
Unemployed9％

Chairman orboard member

17％
Other
44％

Companies with
1000 + Employees

Employee

68 ％

43 ％

Managerial
ClassGeneral
Manager
11％

56 ％

1,000〜9,999
26％

Section Manager
28％

25％

Age

FemaleArea

Management
12％

Managementand Corporate
Planning

22 ％30〜50yrs

76 ％

Sales

Annual Household Income
20,000,000 + JPY
4％30 〜 39ｙｒs
18％

64 ％

Kinki

15 ％

11 ％

Kanto

53 ％
All Other

21 ％50 〜 59ｙｒs
40 〜 49ｙｒs
22％

24％

＜Female＞

Age（Gender）＜Male＞
Nikkei Inc. No reproduction without permission0 〜 29ｙｒｓ

30 〜 39ｙｒs

40 〜 49ｙｒs

50 〜 59ｙｒs

60ｙｒs〜

22%

24%

22%

20%

12%

40 〜 49ｙｒs

50 〜 59ｙｒs

60ｙｒs〜

22%

25%

28%

0 〜 29ｙｒｓ 30 〜 39ｙｒs

10%

16%

Information
Systems
6％

22％

Chubu

Male

Corporate Planning/
Marketing10％

Manufacturing/
Materials
4％

0 〜 29ｙｒｓ
13％

60ｙｒs〜24％

24％

Professional
Service8％
Research &Development
4％

100〜999

Gender

Other
35％

17％

1〜99
32％

Student

Selfemployed9％

IndustryMore than 10,000

Housewife
3％

11％

Job Title

0 〜 5,999,999
JPY
47％

6,000,000 +
JPY

55 ％

10,000,000 〜
19,999,999 JPY
20％

6,000,000 〜
9,999,999 JPY
31％※ Total may not be 100% due to rounded figures.
※ As of Dec. 31, 2023
Revised Apr. 2, 2024

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition

9Overview of Paid Subscribers
The majority of paid subscribers are males in their 30s to 50s living in the Greater Tokyo Metropolitan
Area. Roughly 40% have a household income of 10,000,000 JPY or higher.
Company Size

Occupation
Unemployed
Housewife
6％
Student 1％
5％
Selfemployed8％

Job Title
23％
Other36％Companies with1000 + Employees

Employee

80 ％Chairman orboard member
18％

More than 10,000

1〜99
23％

56 ％

100〜999

ManagerialClassGeneral
Manager15％

64 ％1,000〜9,999
33％

23％

Industry
Other
28％
Professional
Service7％

Research &Development
3％

Section Manager

31％

Age

GenderFemaleManagementand CorporatePlanning

25 ％Corporate Planning/
Marketing
11％
Information
Systems
4％
Sales

30％

Manufacturing/
Materials
3％

Annual Household Income

0 〜 29ｙｒｓ
12％

60ｙｒs〜
19％

18％

Area

Management
14％

0 〜 5,999,999 JPY
29％

20,000,000 + JPY
8％

Chubu

Male30〜50yrs

82 ％30 〜 39ｙｒs
19％

69 ％

Kinki

8％

13 ％

6,000,000 +JPY

Kanto58 ％20 ％＜Female＞

Age（Gender）＜Male＞
Nikkei Inc. No reproduction without permission

31％

0 〜 29ｙｒｓ

30 〜 39ｙｒs

40 〜 49ｙｒs

50 〜 59ｙｒs

60ｙｒs〜

22%

24%

24%

21%

9%

0 〜 29ｙｒｓ 30 〜 39ｙｒs

10%

18%

33％

6,000,000 〜
9,999,999 JPY

40 〜 49ｙｒs
24％

26％

72 ％

All Other

50 〜 59ｙｒs

10,000,000 〜
19,999,999 JPY

40 〜 49ｙｒs

50 〜 59ｙｒs

60ｙｒs〜

24%

27%

21%

※ Total may not be 100% due to rounded figures.
※ As of Dec. 31, 2023
Revised Apr. 2, 2024

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition

10Effective for targeting influential managers and decision
makers/purchasers
70% of paid subscribers are in a managerial position, actively making decisions. As one in
two works for an enterprise-size company and one in four is working as top management, you
can approach people who have a strong influence on their business.

Managerial position
including Section
Manager or higher

Management +Corporate Planning62.4 %

25.6 %

Works for enterprisesize company (employs
more than 1,000)

48.9 %※Non-user of Nikkei online edition：28.3%※Non-user of Nikkei online edition ：7.7%※Non-user of Nikkei online edition ：27.1%

Have input in newbusiness

Leads projects both
inside and outside
their department

Able to motivate and bringout the talents of co-workers
towards a shared vision37.1 %

48.2 %※Non-user of Nikkei online edition ：11.0%※Non-user of Nikkei online edition ：12.1%*1 Nikkei Online Edition user survey 2023 Occupation: Office worker, Self-employed, Freelance,
Job Title: General Manager or superior

Nikkei Inc. No reproduction without permission

65.2 %※Non-user of Nikkei online edition ：21.4%

Revised Oct. 5, 2023
Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition

11Effective for reaching high-income and willing to spend consumers

Prefer luxury items likewatches and bags

20.4 %

Household financial
assets more than 20
million yen

41.9 %

Doesn't mind spending
money, if it's fora special experience26.2 %※Non-user of Nikkei online edition：7.9%※Non-user of Nikkei online edition：17.0%※Non-user of Nikkei online edition：8.5%

More health-conscious
than average person

Willing to invest inhobbies

Self-study for careeradvancement

35.7 %

77.0 %

33.8 %※Non-user of Nikkei online edition：14.7%

Source: Nikkei Online Edition User Survey (2023)
Criteria: Profession = Employed & Self Employed

Nikkei Inc. No reproduction without permission※Non-user of Nikkei online edition：21.2%※Non-user of Nikkei online edition：22.3%

Revised Oct. 5, 2023
Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition

12

User Device Access Trends by Scene
With the rapid shift to WFH and hybrid work environments, Nikkei Online Edition is accessedfrom early in the morning onwards on both PC and smart devices.
Placing advertisements for both PC and smart devices will convey your message throughout
the day to targeted audiences.
Peak time: smart devices
at 7AM, PCs at 8AM

Heavy accessduring lunch
time

Read
exclusively on
Smart Devices

31.8 ％

Utilize both
Smart Devices
and Personal
Computer

38.4 ％

Readexclusively on
Computers

29.8 ％

Stable Access
Traffic
Maintained

Smart
DevicePC

Morning Commute@ Work@ HomeNikkei Inc. No reproduction without permission

Lunch Time@ WorkIn transit

Night @ Home

Average hourly usage of devices in business days: based on PV (Jan. 2024 )Revised Apr. 2, 2024

Nikkei Online Edition Media Kit Apr. – Jun. 2024 Edition13