“JFW BRAND SUPPORT PROGRAM” Entrance
Requirements
JFW NEXT BRAND AWARD 2024
■ Objective
This program is aimed at fostering and supporting new talents with the potential toexcel globally in the fashion industry, through the mission that JFW shoulders of
being a “gateway to the world for new, upcoming designers”.
JFWO will provide award winning brands support in the growth of the brand, raising
global recognition, broaden activity opportunities, etc. as a catalyst for the brand toadvance forward to the next stage.

■ ”JFW NEXT BRAND AWARD” Outline
A brand that has the ability to not only create quality items, but also to express
their (the brand’s) world view and/or concept, message, etc. to viewers in such a
way that appeals to all five senses, in the form of a runway show utilizing models,
will be selected.
Furthermore, it is our hope that the selected brand has the prospect of developing
business globally in the future, and not only domestically in Japan.

■ Support contents
The following support will be provided towards giving a presentation in physicalshow format at Rakuten Fashion Week TOKYO 2024 S/S to be held in August 2023,
along with a continual presentation in physical show form at Rakuten Fashion Week
TOKYO 2024 A/W to be held in March 2024.
➤ Prize money: \2,000,000/per year (excluding tax / in the case of an independent
designer, the amount withholding tax).
For both S/S, A/W seasons, the amount of \1,000,000 per season to beremitted to the account of your choice, after the end of each term.
➤ Use of Official venues free of charge, along with exemption from paying
2023.05.12 Japan Fashion Week Organization.

participation registration fees to give a physical presentation at Rakuten Fashion
Week TOKYO 2024 S/S to be held in August 2023.
In addition, opportunities of aggressive communication with JFW Official media,etc. will also be provided.
➤ Exemption from paying participation registration fees to participate in Rakuten
Fashion Week TOKYO 2024 A/W to be held in March 2024.
※If Official venue is used, exemption from paying venue charges.

■ Qualification Requirements
You must fulfill the following conditions.
1. The designer himself/herself is active in the design of women’s wear and/or
men’s wear.
2. Business is based in Japan and/or developments are mainly based in Japan.
3. The nationality of the designer, nor age has no consequence, but basically, thebrand must be with 10 years since being launched by the designer themselves
as the designer of the brand.
4. Is prepared to and have the funds to present one’s own collection in physicalshow format during the Rakuten Fashion Week TOKYO 2024 S/S term (August28th ~ September 2nd, 2023), at an Official venue, time/date* designated byJFWO. Furthermore, along with presenting your collection, must cooperate inthe opening event planned by JFWO**.
* Shibuya Hikarie Hall A venue / August 28th (Mon.) / afternoon time slot(planned)**Contents of cooperation to be determined at a later date, through discussions
with JFWO
5. Present your collection again continually at fashion week in the 2024 A/W season.
No restrictions/specifications for time/date, venue, scale for the 2024 A/Wseason.
6. Have a strong will to aggressively develop your design, brand widely, bothnationally and internationally.

■ Application / Selection / Timetable1.

How to apply: Please submit the below ①～③.
①

Request for support application form (Excel data)②LOOKBOOK③

Actual samples of 5 coordinations
2023.05.12 Japan Fashion Week Organization.

※ Regarding the support application form
Please fill out the application form (entry sheet) available in the Rakuten
Fashion Week TOKYO Official WEB Site and submit by email.
Submit to: rakutenfwt24ss@jfw.jp
Japan Fashion Week Organization

Person in charge: Minegishi※ Information materials, such as the LOOKBOOK, product sample, press
kits, must be posted to the below address. All materials must arrive byJune 9th, 18:00 (Japan time).
Giraffa bldg.., 6F, 1-6-10 Hiroo, Shibuya-ku, Tokyo, 150-0012
Japan Fashion Week Organization Person in charge: Minegishi
Note: Hand delivering of documents/samples cannot be accepted２．Application period:
May 12th (Fri.), 2023 ～ June 9th (Fri.), 2023 Must be received by 18:00 (Japantime)
３．Method of screening:
Of the brand entering through self-nomination/nomination from others, 1 brand toreceive support will be selected by a screening committee judging under the below① ～ ④ screening criteria, screening of actual items, along with a qualitative
assessment of other points, to judge whether the brand fulfills the application
requirements of this program and selected.
Screening is scheduled to take place in early July 2023.
After screening is complete, the selected brand will be notified from JFW.
① The brand fulfills application requirements.
② The brand or company is established for business purposes.
③ The nationality of the designer is of no consequence and will not be considered,
but business of the brand must be based in Japan, and have potential to beactive, both nationally and internationally, in the future.
④Has the will to present collection continuously.

Screening will be through submitted documents/materials, so please be sure tosubmit fully completed documents. Also, please note, in order to confirm contentsof your application, and/or to use as a reference in the screening, there is apossibility you may be asked for additional information and/or materials.

2023.05.12 Japan Fashion Week Organization.

４．Screening committee:
Will be announced at a later date.
※The judges are composed of media (general newspapers, fashion media, etc.)
and designers.
５．Timetable: (possibility of being changed in the future)
June 12thApplication deadline

Mid-June ～ late June (planned)

Screening

Late June ～ early July Notification of results
Mid-July ～ late July

Announcing of award-winner (method of announcement,to be determined later)
August 28th

Presentation of collection in physical show format at
Rakuten Fashion Week TOKYO 2024 S/SPrecautions※ Applications submitted after the deadline will not be accepted for any reason
whatsoever.
※ Indirect application by third parties (PR company, production company, etc.) are
not accepted. We ask that the brand applies themselves, directly.
※ Results of the screening will be notified to the award winning brand only. Please
note, we cannot answer to any inquiries regarding screening results.
※ Product samples sent to us for screening purposes will be returned within one
week after the screening meeting.

2023.05.12 Japan Fashion Week Organization.