Enjoy every day
like it's sunday
Establishing sun safe behaviors
for a lifetime of healthy skin

#1 dermatologist recommended suncare brand1

Your family's sun safe checklist

Protect your family'sskin—every day
A sunny day feels great, especially whenenjoyed with family and friends, hiking, grillingin the backyard, or just relaxing. But with fun in
the sun comes responsibility.
It’s important to protect yourself and your family
from harmful ultraviolet (UV) rays. Protecting skinfrom UV exposure is as much a part of a healthylifestyle as staying active and eating right.
Your skin is your largest organ and is constantly
exposed to environmental and external aggressors,which is why it’s so important to protect it. Even
simple things, such as using umbrellas, wearing
hats and sunglasses, and, of course, daily
sunscreen, go a long way to protect your skinfrom damage.

n Teach kids sun safe habits from a young age andapply sunscreen with them every day

Sun safety tipsn Keep your sunscreen where you’ll remember toapply it every day before going outside—such asnear your keys or toothbrushn New research shows that a lot of UV rays can reachthe skin even in the shade. Be sure to apply generous
amounts of broad spectrum SPF 30 (or higher)
sunscreen every dayn Lotions, sticks, and sprays—make your own everyday
routine with broad spectrum sunscreens thateveryone in your family will love and use more oftenn Wear a wide-brimmed hat, sunglasses, long
sleeves, and pants in the sun or shade to protect
against UV exposuren Learn more sun safe insights by visiting
Neutrogena.com/sunday

Establishing sun safe habits for you and yourfamily may not be easy at first, but with thesetools and tips, you all can live a healthier-skinlifestyle. Best of all, you can enjoy every day likeit’s SUNday.

Partnering together, Neutrogena® and the American Society for
Dermatologic Surgery through CHOOSE SKIN HEALTH® encourage
the public to choose healthy sun safe behaviors, such as:n Using sunscreen dailyn Practicing skin self-examsn P reventing skin cancer throughfree skin cancer screenings

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Before you buy:
Understand sunscreen ratings
There are 2 types of UV rays: UVB and UVA. Both can play apart in skin cancer formation, premature aging, and other formsof skin damage.
UVB RAYSUVA RAYSn Penetrate the outer layerof skin, causing damage
to skin cellsn Can pass through window
glass and penetrate
deeper layers of the skinthan UVBn Are the primary cause ofsunburn and skin cancer

What is SPF?
SPF is a measure of how much protection a sunscreen has
against sunburn. Applying a sunscreen with an SPF of 15, forexample, means that it will take 15 times longer for your skin
to begin to burn than it would without sunscreen. A higher
SPF can help provide greater sunburn protection.
Dermatologists recommend choosing a broad spectrum
sunscreen with SPF 30 or higher.
TYPES OF SUNSCREENS

Not all sunscreens offer high UVA protection. Talk to yourdermatologist to help find products that best suit your needs.

For the best protection,
look for the following on
sunscreen labels:

4n S PF 30 or higher:
For the best protection
against sunburnAbsorbs andneutralizesChoosing a sunscreen

Not all sunscreens are created equal.

ADid you know?

UVSunscreens that have both UVB and UVA protection will
say “broad spectrum.”

B&AUV

A

B

UV

UV

Deflects, scatters,and absorbs

UV

B&UV

n Contribute to prematuresigns of aging, including
fine lines and wrinkles,
and skin cancer

Look for high SPF protection

All sunscreens contain ingredients that filter UV rays.
Some filters work by deflecting, scattering, and absorbing
UV rays (also called “mineral” sunscreen), while others
work by absorbing and neutralizing UV rays (also called“chemical” sunscreen).

n B road spectrum:
Look specifically forprotection against
both UVB andUVA raysn Water-resistant:
This specifies how long theapplied sunscreen will last
during swimming or sweating(either 40 or 80 minutes,based on testing)5

Look out! Sun damage
builds up over time

How to perform
monthly self-exams

The signs of sun-damaged skin are not always obvious. However,
the effects of sun damage in the skin can accumulate—and canworsen—over time. This means that signs of sun damage will be
more likely to appear as you grow older. Keep an eye on areasthat show signs of sun damage because skin cancers may be
more likely to appear there.

The American Society for Dermatologic Surgery recommends
that you do regular self-exams of moles and freckles so thatyou can track any changes in your skin. Follow these easy
steps to identify any skin changes or new skin spots. See yourdermatologist if you notice a growth, mole, or discoloration thatappears suddenly or begins to change, or if you have a sorethat does not heal.

A closer look
MODERATE SUN DAMAGE
Fine wrinkling: Shallow indentations
or lines, typically on the forehead andaround the eyes and mouth
Roughness: A change in skin texture
from soft and supple to roughMottled coloring: Light, patchy
discoloration (hyperpigmentation),including brown spots
MORE SEVERE SUN DAMAGE
Coarse wrinkling: Deep lines, furrows,
and creases on the forehead and chin,
and around the nose and eyes
Laxity: Loose, thin skin that can resultin a sunken appearance

Developing sun safe habits and integrating sunscreen into yourdaily skincare routine can help prevent sun damage to yourskin. Many moisturizers and cosmetics contain sunscreen andcan be an easy addition to a sun safe skincare routine.

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3
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Examine your scalp by using a
blow dryer to part hair.

Check your hands, including nails.
In a full-length mirror, examine yourelbows, arms, underarms, neck,chest, and torso. Also, womenshould check under their breasts.

With your back to the mirror, usea hand mirror to inspect the backof your neck, shoulders, upperarms, back, buttocks, and legs.

Sitting down, check your legs
and feet, including soles, heels,and nails.

Recognizing sun damage

Yellowing: A change in skin tone fromrosy to sallow or pale

You will need: a bright light, a full-length mirror, a hand mirror,
2 chairs or stools, and a blow dryer.

7What to look forWith preventative skincare routines, the chances of sun-damaged
skin are reduced. If you notice any abnormal growths, see yourdermatologist promptly.
ACTINIC KERATOSIS
A common type of sun-related skin damage isactinic keratosis. Actinic keratosis lesions canvary in color from flesh-tone to reddish brown.
They appear as rough, scaly spots, typically onskin exposed to the sun.
These lesions have the potential to progress
into squamous cell carcinoma (a form of skincancer; see below). In addition, actinic keratosis
is an indication of advanced sun damage—andrisk of skin cancer. Actinic keratosis lesions
require a dermatologist’s care.

MELANOMA
Melanoma is the most serious form of skincancer. However, melanoma is almost always
curable in its early stages. In most cases,melanoma starts as a flat, dark-colored spot thatlooks like a freckle. The edges are irregular andthe whole spot is usually asymmetrical. There areoften 2 or more colors within the spot (gray, red,black, and brown mixtures).

ATYPICAL MOLE: DYSPLASTIC NEVIThis unusual type of benign (non-cancerous)
mole can resemble melanoma. While they should
not cause problems, if you have 4 or more atypicalmoles, have had melanoma in the past, or have afirst-degree relative who has had melanoma, you
may be at an increased risk of melanoma.

BASAL CELL CARCINOMA
Most skin cancers are basal cell carcinomas,
typically found on areas exposed to the sun,such as the head and neck. Once treated, abasal cell carcinoma may return. For this reason,
anyone who has had skin cancer and beentreated should still perform frequent self-exams
and have a dermatologist examine them regularly.

Know your ABCs

Basal cell carcinomas often appear as flat,
firm, pale areas or as small, raised, pink or red,translucent, shiny, waxy areas that may bleed
after minor injury.

ABNORMAL MOLESQUAMOUS CELL CARCINOMAn C is for color: The mole is varied from one area to another;has shades of tan, brown, or black; and is sometimes blue,red, or white.

Squamous cell carcinomas may appear as
growing lumps, often with a rough surface, oras flat, reddish patches that grow slowly.

8n A is for asymmetrical: One half of the mole does not matchthe other.
n B is for border: The mole has an irregular, ragged, orblurred edge.

n D is for diameter: The mole is wider than a quarter inch oris smaller but growing.
n E is for evolving: An evolving mole is one that is changing interms of size, shape, or shades of color; or symptoms such as
bleeding, itching, or tenderness.

Recognizing sun damage

Squamous cell carcinoma accounts for about
20% of skin cancers. It most often appears on
skin that receives frequent sun exposure, suchas the face, ears, neck, and hands.

Most moles are harmless, but it is important to recognize changes
in a mole that can suggest that a melanoma may be developing.
See your dermatologist if you have any concerns, especially if you
discover an abnormal mole.

9n Make sunscreen part of your daily routine. Choosea daily moisturizer and cosmetics that include
sun protectionn Use a broad spectrum sunscreen with SPF 30 or highern Apply the right amount– Lotions: apply generously– Sprays: apply evenly until the product is “glistening”
on the skin (2 to 4 seconds of continuous spraying
per limb, and 5 to 8 seconds for the torso and back)

Everyday routine forsun protection
Sunscreen isn’t just for the beach. It’s important to keep
your skin looking healthy and beautiful all year round.
NEUTROGENA® suncare products feel light and clean
on the skin, while offering the superior sun protection
you need. View the complete portfolio of suncare products
at Neutrogena.com/sunday.

– Sticks: apply 3 to 4 passes back and forth per arean Apply sunscreen 15 minutes before you go out in thesun—it takes time for your skin to absorb the sunscreenn Reapply every 2 hours or more frequently, especiallyafter swimming, sweating, or using a toweln Sunscreens should not be used to increase
the time you spend in intense sunlightn Use your sunscreen as directed according
to the information provided

Cosmetics combined with beneficial sun protection
Neutrogena Healthy Skin® Compact Makeup
SPF 55, formulated with Helioplex ® technology
for broad spectrum UVB/UVA protection.
Neutrogena Healthy Skin®
Liquid Makeup
The perfectly natural look in SPF 20.
Revitalizing Lip Balm
For a defined, healthy look with SPF 20.

The best overall sun protection
available in a facial moisturizer
Healthy Defense® Daily Moisturizers
Multiple moisturizing formulations
with superior broad spectrum SPF
help protect your skin from UVB/UVA
damage while also keeping dryskin hydrated.

10Sunscreen why, when, and how

Tips for using sunscreensFind your perfect Neutrogena sunscreen®

EVERYDAY SUNSCREENS
Ultra Sheer®: superior protection—light, non-greasy feel
Neutrogena® Hydro Boost: powerful protection thatquenches skin with vital hydration

FACIAL SUNSCREENS
Ultra Sheer® Liquid: lightweight liquid that layers invisibly
under makeup with a shine-free finish
Clear Face: breakout-free protection, won’t clog pores
Age Shield® Face: superior protection with antioxidants
to help delay skin aging caused by the sunSport Face: sweat-resistant protection for an active lifestyle

RECREATIONAL SUNSCREENS
Cool Dry Sport: breathable protection that stays in place
for an active lifestyle with MICROMESH® technology
Beach Defense®: beach-strength protection for theentire family that’s lightweight
Wet Skin Kids: full-strength protection on wet or dry skin

FOR SENSITIVE SKIN
EVERYDAY SUNSCREENS
Sheer Zinc: naturally sourced, 100% zinc oxide–based protectionSensitive Skin: mineral protection that’s free of fragrance and dyes
Pure & Free® Baby: gentle formula that’s ideal for baby’s skin

FACIAL SUNSCREENS
Sheer Zinc Face: 100% zinc oxide technology withantioxidants—lightweight and spreads evenly
Sensitive Skin Face: lightweight liquid spreads easily
and absorbs quickly with a shine-free finish