Tourism Stories
Pacific

Terms of Reference

1. Background
The UNWTO Tourism Stories series, initiated in 2013, has established itself as a powerfulplatform for readers to hear the voices of people across the globe who wake up every day
to work within the tourism sector, entering their worlds to gain a deeply personal insight
into how their lives have been shaped because of Tourism, and, more importantly, what
their lives would be like were they not working in the industry.
UNWTO reached out to all regions around the globe, capturing an array of stories of thelives of the people working in the tourism sector – their lives, their work, their thoughts, intheir words. Through individual video interviews, the people featured in this book haveeach shared the story of their lives, and the difference that their working in the tourism
sector has made to their futures. Tapes, transcripts and testimonials were all pulled
together to create this book.
Resonating deeply across the global Tourism community, the book series has evolved tobecome a greatly valued mirror for many, enabling tourism leaders across the globe topause, reflect and reconnect with the reasons why their work matters for the millions ofpeople across the world who rely on the Tourism industry for their livelihoods.
At the 31st CAP/CSA Regional Commission Meeting in Bhutan in 2019 the Tourism
Stories for the Pacific was mentioned and supported by the Pacific Member States; Fiji,Papua New Guinea, Samoa and Vanuatu. Further to this at the 23rd Session of theGeneral Assembly in St Petersburg, Fiji followed up on this request with the Regional
Department for Asia and the Pacific.
In recent times in light of COVID-19 global tourism has been a challenge, especially for
Small Islands States (SIDS) in the Pacific. The recent work by UNWTO Regional Support
Office for Asia & the Pacific (RSOAP), ‘Sustainable Product Development in the Pacific’highlighted the recommendation for promotion of heroes to enable those working in the1

sector to stand with an increasing sense of pride which is needed more so than everbefore.

2. Objective
RSOAP will implement a new edition of the Tourism Stories focused on the Pacific. Pacifictourism stakeholders will have the chance to appear in this special Tourism Stories series.
It is proposed that this project Tourism Stories Pacific – Resilience Through Crisis will
invite audiences to gain a personal insight into how Pacific lives and that of theircommunities have been shaped by tourism and how they have coped and adapted toCOVID-19.
It can show the tourism work of all those that have impacted/supported their communities
during COVID-19. It may show us stories of creatively unlocked community value chains,inspiring the empowerment of women and revitalizing history and traditions of the past toset the foundations for the future considering the time of a pandemic. This book willfeature the people who, each and every day, woke to work in the sector, playing their part,making their impact, and sharing their story especially so in COVID-19 environment.
The main objectives are:••••Highlighting the value of tourism in advancing Pacific sustainable tourismdevelopment.
Capturing the voices of people working in tourism impacted by COVID-19;
Showcasing the tourism recovery and mitigating actions of the lives of individuals
and their direct communities;
Encouraging the government, private sector and local communities to support thetourism sector especially in COVID-19;

3. Content
Modelled along the lines of the UNWTO’s Tourism Stories book series, there will be twomain outputs:
A: eBook•••••

Full colour, highly photographic with supporting stories & image text
Written in English
Total eBook content 20 stories
Title (TBC): Tourism Stories Pacific – Resilience Through Crisis
Foreword by:2•
•
•

•
•

o Chief, RSOAPo Secretary General, UNWTOo Congratulatory remarks by Chief Executive Officer, SPTOeBook, A4 size with length of +/- 130 pages
Length of each stories +/- 5 pages (including images and copy)+/- 4 content pages combining text and images to capture balance of the story inthe storytellers words and spirito Including where on map (small image of main map image of the Pacific)
with only the stories locations indicated), story titles, subject matter andperson’s name.
Branding: RSOAP & UNWTO
Designing: External Consultant in consultation with RSOAP

B: Video Series••••

Total video series content 20 stories
Technical Specifications of photographic and video to be drafted in consultation
with the External ConsultantVideos’ length +/- 5 minutes
Compilation: External Consultant in consultation with RSOAPThe Contents will be as follows:•••••

Total of estimated 20 stories
Short introduction/description of each country/destination of the story with details(maps, website, etc.)
Stories to be sourced from across the Pacific nations (Melanesia, Polynesia andMicronesia):o 2 each from UNWTO Member States - Fiji, Palau, Papua New Guinea,Samoa, Timor-Leste and Vanuatu
o Remainder 1 each from other non UNWTO member states in consultation
with SPTO
Each story to be an emotive, immersive experience for the audience to gain insightand understanding of both the destination and the individuals experience andresilience throughout COVID-19
Stories covering the answers of these questions (draft in consultation with theExternal Consultant)o Tell us your name and your family situationo Tell us where you are from, where you live now and what you do for a livingo Tell us how and why you started doing what you are doing3

•o Tell us about the challenges encountered during COVID-19
o Tell us what you did during COVID-19 to support your livelihood and/or thatof your family and or communityo Tell us why you enjoy your work
Original materials to be submitted together with a translated version into English

4. Role/Responsibilities
The roles of the RSOAP, UNWTO, SPTO, External Consultant and Pacific IslandCountries are critical to the success of the project in ensuring that the responsibilities areshared as follows:

A: RSOAP
a. Project owner;b. Possesses full publishing rights;
c. Appoint focal point (RSOAP) for project coordination;d. Contribute Foreword for the eBook manuscript;
e. Work closely with the External Consultant throughout all stages of the projecto Forwarding of video interviews (and translations, as may be required) alongwith bio-data of storytellero Identification of additional stock photography/content requiredcomplement images and interviews captured from storytellers

too Graphic design and layout of the final manuscript (eBook and video series).
f. Sponsorship of fees for services of the External Consultant
g. Distribution of the eBook and video series by RSOAP
h. Official release event in conjunction with UNWTO Regional Department of Asiaand the Pacific
B: UNWTO
a. Supporting partner of RSOAP in the Project;b. Official endorsement of the Project;4

c. Contribution of UNWTO foreword for book manuscript;
d. Support an official release event in conjunction with UNWTO Regional Departmentof Asia and the Pacific

C: SPTOa. Supporting partner of RSOAP in the Project;b. Support in coordination of Pacific non UNWTO Member States’c. Contribution of congratulatory remarks for the book manuscript;
d. Support in identification of additional stock photography/content required tocomplement images and interviews captured from storytellers
e. Support editing of final manuscript for the outputs

D: Pacific Island Countries
a. Responsible for acquiring all raw content to RSOAP and External Consultant
whose champions will be featured in this project:o Identification of storytellers for story ideas / locations pre-agreed;o Interviewing of storytellers;o Capture of still images and video of each storyteller in accordance withtechnical specifications;o Translation of interviews (if applicable) along with bio-data of storyteller into
English;b. Identification of additional stock photography/content required to complement
images and interviews captured from storytellersc. Sponsorship of fees of services and logistics in capturing interviews fromstorytellers
E: External Consultanta. Project implementationb. Liaise with focal point (RSOAP) for project coordination;c. Responsible for the development of guidelines, templates and technicalspecifications for the eBook and video series

5d. Editing (20 stories raw content) provided by RSOAP, SPTO and Pacific Island
Countries in English for book comprehension and flow including the Introduction
section, and coordination of the Acknowledgements; in adherence to UNWTO
Author guidelines
e. Responsible for the creation manuscript (final editing, proofreading, formatting) ofthe eBook and video series, all contents including maps based on agreed structure
and inputs
f. Responsible for the creative design of the overall layout of the eBook/Video series
in consultation with RSOAP
g. Contracted for the duration of the project (from book concept development throughto final production for launching)

5. Time Frame
The project will be divided into the following phases:
Phase
June/JulyActivity
RSOAP to distribute TOR for
Consultant/Hire External Consultant

Duration
External 3 weeks
2 weeks

RSOAP to consult with SPTO & Pacific Island
Countries
AugustSeptember October
October

External Consultant
shares outline of 1 month
Story/Video & Storyteller Selection Guidelines
and Templates for RSOAP including: themes,tips for identifying story ideas, potential
storytellers’ profile, direction for capturing ofinterviews, outline of interview questions,
technical guidelines to be shared with theparticipating Pacific NTO/NTAs
External Consultant to consult with SPTO & 1 month
Pacific Island Countries on submission of storyideas and potential storytellers to select 20stories
Interviewing of 20 storytellers in-field by the 2 months
participating Pacific NTO/NTAs
Pacific NTO/NTAs to conduct interviews and 1 monthsubmit Interview videos, transcripts (if translationrequired), photos to External Consultant
6November December

External Consultant develop creative design 1 monthbrief of the overall layout of the eBook/Videoseries
Structuring of draft 1 of eBook manuscript incl. 2 months
image recommendations and video series byExternal Consultant
Draft 1 of ebook manuscript and video series by 2 weeks
External Consultant reviewed by RSOAP andPartners

January 2022

Submission by External Consultant of Draft 2 1 monthebook manuscript and video series reviewed by
RSOAP and Partners

February

RSOAP endorse Final ebook layout and video 1 monthseriesAny rework of complete ebook layout/videoseries (if/as required)
2 weeks

MarchProofing

2 weeks

Sign-off of ebook design and contents and video 2 weeks
series by RSOAP and partners
eBook and video series complete and emailed to 2 weeks
UNWTO, SPTO and Participating Pacific Island
Countries
April

Official Release event in conjunction with UNWTO Regional
Department of Asia and the Pacific* Timetable to be confirmed with External Consultant

6. Budget7

4.8 million Yen will be allocated for this project funded by RSOAP to cover:••Fees for External Consultant;Fees for miscellaneous support, may include any travel by RSOAP as well as any
costs for official release event.

Budget¥ 4,000,000.00 (4 Million)¥ 800,000.00 (0.8 Million)

Item
External Consultant
RSOAP Project Support8