PRESS RELEASE

2016.3.27

Tōkaidō TravelSouvenirs
2016 April 5 (Tue.) - July 10 (Sun.)Part 1: April 5 (Tue.) - May 1 (Sun.)Part 2: May 3 (Tue./Holiday) - June 5 (Sun.)Part 3: June 7 (Tue.) - July 10 (Sun.)

Organizer: Shizuoka City Tokaido Hiroshige Museum of Art(Designated Manager: NPO Hexaproject)
Cooperation: The Adachi Foundation for the Preservation of Woodcut Printing

OutlineInformation on trips and regions were published with the maintenance of main roads during the late Edo period, and visiting shrines
and temples became common such as Ise mairi and Konpira mairi. Tourists enjoyed the local specialties that could only be eaten in
specific areas, as well as shops selling souvenirs that were light and easy to carry near temples and along the road. In addition,“multicolored-print Ukiyoe-Hanga, known as Azuma Nishiki-e were sought as gifts of Edo, and “scenery prints” specialized byHiroshige” were used as a guide for tourists.
The exhibition will explore various cultures of regions through a series of work on the Tōkaidō depicted by Hiroshige, as well as local
specialities and souvenirs of the Tōkaidō.

Hours 9:00 AM ‒ 5:00 PM (last admission 30 minutes before closing time)
Closed Mondays (if it falls on a holiday, then the following Tuesday)
Adults: 510 (410) yen / University / High School Students: 300 (240) yen / Junior high students and younger:120 (100) yen* ( ) indicates prices for groups of 20 or more * Persons with proof of disability and one accompanying person are admitted free of charge* Shizuoka City residents, junior high students and younger, as well as Shizuoka City residents over 70 are admitted free of charge.
Access by train:
Take the JR Tokaido Line and get off at Yui Station.
It is a 25-minute walk or 5-minute taxi ride from there.
Access by car:
There are 21 parking spaces at the museum(Yui Honjin Park Parking)■From Osaka, Nagoya area
Exit the Tomei Expressway at the Shimizu IC and it is 20-minutesby Route 1 from there.
■From Tokyo, Yokohama area
Exit the Tomei Expressway at the Fuji IC and it is 25-minutesby Route 1 from there.
For more information on this exhibition and press inquies
Tel 054-375-4454 / Fax 054-375-5321 info@tokaido-hiroshige.jpShizuoka City Tokaido Hiroshige Museum of Art
297-1 Yui, Shimizu-ku Shizuoka City 421-3103[URL] www.tokaido-hiroshige.jp [facebook] www.facebook.com/tokaido.hiroshige
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Exhibition Highlights❶Trips on the Tōkaidō Seen in Ukiyo-e
This exhibition introduces “The Fifty-Three Stations of the Tōkaidō” (TōkaidōGojūsan-tsugi) Ukiyoe-Hanga by Utagawa Hiroshige, as well as the local specialties
and souvenirs depicted in the works. We hope you embark on a trip to the Tōkaidō asif you were a traveler during the Edo era.
Abekawa Mochi
Abekawa mochi are rice cakes topped with soybean flour. They are famousfor being served to Tokugawa Ieyasu and made to look as if they weretopped with gold dust acquired from the upper stream of Abekawa River.
Work exhibited in Part 2.
Utagawa Hiroshige / Fifty-three Stations of the Tōkaidō Road
“Fuchū Distant View of the Abe River”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art❷Edo Souvenir: Azuma Nishiki-e
The name “Azuma Nishiki-e” (multicolored Ukiyoe-Hanga) originates from itsbeautiful nature (or Nishiki) born in the east (or Azuma) contrary to the Nishijin
Nishikiori that was a local specialty of the west (around the Kyoto area). We hope
you enjoy the “Azuma Nishiki-e” that the people of the Edo era fancied as souvenirs.

Work exhibited in Part 1. / Utagawa Hiroshige
Famous Places in Edo “Shinobazu Pond at Ueno”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Related Event 1 / Ukiyo-e Demonstrations & Workshops
Demonstrations and workshops by The Adachi Foundation for the Preservation of Woodcut Printing who continue the Edo-period
techniques of woodcut printing. All ages are welcome to participate.
*Presenter: The Adachi Foundation for the Preservation of Woodcut Printing*When: May 3 (Sun.); Morning / 11:00 - 12:30, Afternoon / 14:00 - 15:30*Cost: Free *museum entrance fee is required*Registration: Applications accepted by telephone (054-375-4454) or through our website.
Printing workshop spaces are limited to the first 15 people (pre-registration recommended).
Registration will close once all spaces are filled.

Related Event 2 / Gallery Talks by a Museum Curator*Date: Part 1: April 10 (Sun.) 13:00 - 13:30
Part 2: May 15 (Sun.) 13:00 - 13:30
Part 3: June 19 (Sun.) 13:00 - 13:30*Cost: Free *museum entrance fee is required*Language: JapaneseMeeting place is the entrance hall of the museum. No pre-registration needed; unlimited enrollment

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Main Artworks
Part 1 Fifty-three Stations of the Tōkaidō Road (KyōkaTōkaidō) 56 works
This series is called “Kyōka Tōkaidō” because Kyōka (Japanese comicpoems) are included in the Ukiyo-e. Part of the Tōkaidō series along with"Gyōsho Tōkaidō", which will be introduced in Part 2, “Kyōka Tōkaidō”
was published after Hiroshige's masterpiece "Tōkaidō Hoeidō Edition.

Utagawa Hiroshige Fifty-three Stations of the Tōkaidō “Kuwana”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Part 2 Fifty-three Stations of the Tōkaidō (Gyōsho Tōkaidō)
56 works
Together with landscapes of famous sights, this series features many famousproducts and foods from post-station towns. The title characters are done inthe gyōsho writing style, which gives this series the name “GyōshoTōkaidō”.
Utagawa Hiroshige Fifty-three Stations of the Tōkaidō Road “Mariko”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Part 3 Fifty-three Stations (Figure Tōkaidō) 56 works
Fifty-three Stations is also known as Figure Tōkaidō from the way that thelandscapes are in the background and the people, such as travellers, porters,
and beautiful women, are given focus.

Left Work / Utagawa Hiroshige Fifty-three Stations “Numazu”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art
Right Work / Utagawa Hiroshige Fifty-three Stations “Narumi”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Museum Shop Information
Shizuoka Aoi Premium products, today’s “travel souvenirs”, will be sold for a limited time at the museum shop.

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About of Museum
Shizuoka City Tokaido Hiroshige Museum of Art
Shizuoka City Tokaido Hiroshige Museum of Art is the first art museum in Japan to focus on the works of Edo Ukiyo-e Artist, Utagawa
Hiroshige. There are approximately 1400 landscape woodblock prints and other works within the Hiroshige collection, includingHiroshige’s masterpieces Fifty-Three Stations of the Tōkaidō (Tōkaidō Hoeidō Edition) and One Hundred Famous Views of Edo.
We aim to promote a new culture of Ukiyo-e through curated exhibitions connecting Ukiyo-e with contemporary works. Visitors canenjoy the magnificence of internationally loved Ukiyo-e works from Edo to the present.

About Hiroshige
Utagawa Hiroshige (1797 - 1858) Ukiyo-e artist
He became a pupil of Toyohiro Utagawa when he was about 15 years old. His work Fifty Three Station of the Tōkaidō (TōkaidōHoeidō Edition) caused a great sensation, after that he continued to create Ukiyo-e prints about the Tōkaidō and the landscape ofEdo and became famous as landscape artist. While he was working on what is considered his late-life masterpiece, One Hundred
Famous Views of Edo, Hiroshige fell ill and passed away at the age of 62. Hiroshige's bold composition and lyrical style is loved by
all and his works continue to influence artists all over the world.
Utagawa Toyokuni Ⅲ Memorial Portrait of Utagawa Hiroshige
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Press Images
High-resolution data for the following 7 images are available for editorial coverage of exhibitions. Please send your request by email or fax after reading
the usage conditions on the following page.

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□Titles and Credits

1.

Poster image©Shizuoka City Tokaido Hiroshige Museum of Art

2.

Utagawa Hiroshige

Fifty-three Stations of the Tōkaidō “Kuwana”, Collection of Shizuoka City Tokaido Hiroshige Museum of Art

3.

Utagawa Hiroshige

Fifty-three Stations of the Tōkaidō “Mariko”, Collection of Shizuoka City Tokaido Hiroshige Museum of Art

4.

Utagawa Hiroshige

Fifty-three Stations of the Tōkaidō Road “Fuchū Distant View of the Abe River”, Collection of Shizuoka City Tokaido Hiroshige

5.

Utagawa Hiroshige

Fifty-three Stations of the Tōkaidō Road “Mariko”, Collection of Shizuoka City Tokaido Hiroshige Museum of Art

6.

Utagawa Hiroshige

Fifty-three Stations “Numazu” , Collection of Shizuoka City Tokaido Hiroshige Museum of Art

7.

Utagawa Hiroshige

Fifty-three Stations “Narumi” , Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Museum of Art〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…)
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2016.3.27

Tōkaidō Travel Souvenirs
Press Image Data Request
TO: Tokaido Hiroshige Museum of Art Press DeskFax. 054-375-5321

E-mail. info@tokaido-hiroshige.jp■Check the box for image data to be requested.
1. □Poster image

2. □Utagawa Hiroshige / Fifty-three Stations of the Tōkaidō “Kuwana”

3. □Utagawa Hiroshige / Fifty-three Stations of the Tōkaidō “Mariko”

4. □Utagawa Hiroshige / Fifty-three Stations of the Tōkaidō Road “Fuchū Distant View of the Abe River”

5. □Utagawa Hiroshige / Fifty-three Stations of the Tōkaidō Road “Mariko”

6. □Utagawa Hiroshige / Fifty-three Stations “Numazu”

7. □Utagawa Hiroshige / Fifty-three Stations “Mariko”

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*Can be sent between 10:00 – 16:00 (JST)Planned publishing date (section title)〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…)

Please send us information if you introduce our program.
Tel 054-375-4454 / Fax 054-375-5321 info@tokaido-hiroshige.jp
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