PRESS RELEASE

2016.1.15

The Red of Ukiyo-e
2016 February 2 (Tue.) - March 31 (Thu.)
Part 1: February 2 (Tue.) - February 28 (Sun.)Part 2: March 1 (Tue.) - March 31 (Thu.)

Organizer: Shizuoka City Tokaido Hiroshige Museum of Art
Designated Manager: NPO Hexaproject
Cooperation: Tohoku University of Art and Design, Department of Fine Arts
Textile Course
Public Foundation GALLERY A4

Outline
The natural dye, Beni (Safflower) is the red most often used for Ukiyo-e. It was very rare for one piece of Ukiyo-e to use excessive
amounts of safflower, as it was an expensive material; however, its transparent and vivid nature proved to be effective even with asubtle amount. The red in Ukiyo-e changed in the Meiji era as new colors arrived from overseas. To mark the advent of a new era,
the red in Ukiyo-e changed to a brighter and clearer red (carmine).
This exhibition will introduce Ukiyo-e with vivid red colors, and feature the artworks of Tsuji Kei who has used natural dye such as
safflower. Please enjoy innovative expressions utilizing traditional colors that have been inherited from ancient times, which havebecome less common in everyday life.
Hours 9:00 AM ‒ 5:00 PM (last admission 30 minutes before closing time)
Closed Mondays (if it falls on a holiday, then the following Tuesday)
Adults: 510 (410) yen / University / High School Students: 300 (240) yen / Junior high students and younger:120 (100) yen* ( ) indicates prices for groups of 20 or more * Persons with proof of disability and one accompanying person are admitted free of charge* Shizuoka City residents Junior high students and younger as well as Shizuoka City residents over 70 are admitted free of charge
Access by train:
Take the JR Tokaido Line and get off at Yui Station.
It is a 25-minute walk or 5-minute taxi ride from there.
Access by car:
There are 21 parking spaces at the museum(Yui Honjin Park Parking)■From Osaka, Nagoya area
Exit the Tomei Expressway at the Shimizu IC and it is 20-minutesby Route 1 from there.
■From Tokyo, Yokohama area
Exit the Tomei Expressway at the Fuji IC and it is 25-minutesby Route 1 from there.
For more information on this exhibition and press inquies
Tel 054-375-4454 / Fax 054-375-5321 info@tokaido-hiroshige.jp
Shizuoka City Tokaido Hiroshige Museum of Art
297-1 Yui, Shimizu-ku Shizuoka City 421-3103[URL] www.tokaido-hiroshige.jp [facebook] www.facebook.com/tokaido.hiroshige
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Exhibition Highlights❶The collaboration of “red” that transcend generations
The color red in Ukiyo-e and artworks by Kei Tsuji are both similar in the sensethat they use traditional materials. Please enjoy the beautiful appealing colors
that continue to be used today despite the passage of time.

❷The colors of Ukiyo-e that live on today
There are many artworks that retain the tone and color of the time depending
on how they have been preserved, even with the Ukiyo-e that have been
printed in the Edo era nearly 200 years ago. This exhibition will introduce
selected Ukiyo-e with vivid colors and pieces with strong impressions of red.
Work exhibited in Part 2.
Utagawa Hiroshige
One Hundred Famous Views of Edo “Plum Estate, Kameido”
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Ukiyo-e Works
This exhibition will introduce Ukiyo-e with vibrant colors and strong impressions of red along various themes. Pleasefocus your attention on the visual effects and spatial expressions produced by the color red, and the relationship between
color and culture.
Depicting Weather / TimeThe unique Bokashi-gihō or shading technique of theUkiyoe-Hanga was applied to the sky or horizon of a scene
to express weather, time, and atmosphere. Ichimonjibokashi (one-line shading) is gradation printed on the tophalf of a scene to express clear skies (blue), cloudy / rainy
temperatures (black), and dusk / dawn (red), allowing theviewer to imagine the time frame reflected onto thepicture.

Work exhibited in Part 1.
Utagawa Hiroshige: One Hundred Famous
Views of Edo “Asakusa Ricefields andTorinomachi Festival”

Work exhibited in Part 2.
Utagawa Hiroshige: Thirty-six Viewsof Mount Fuji “The Sea off Satta inSuruga Province”

Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Work exhibited in Part 1.
Utagawa Hiroshige: Fifty-three Stationsof the Tōkaidō Road “Yui: Shinobu”

Work exhibited in Part 2.
Utagawa Hiroshige: Fifty-three
Stations of the Tōkaidō Road “Yoshida:Yūgiri”

Depicting Embellishments and Clothing
The Tokugawa Shogunate prohibited flamboyant
fashion by passing a sumptuary law to limit luxuriesof the people. Despite this, the people of Edo
enjoyed fashion by carefully selecting designs andcolors that worked around the law. Ukiyo-e that
depicted how the kimonos were worn by Kabuki
actors and Yūjo (courtesans or licensed prostitutes)
became references for those interested in fashion andserved the purpose of fashion magazines today.

Collection of Shizuoka City Tokaido Hiroshige Museum of Art

2Collection of Shizuoka City Tokaido Hiroshige Museum of Art

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2016.1.15

Contemporary WorksNatural Color and Expressions in Contemporary Works
Tsuji Kei has been fascinated with “red” for many years.
In recent years she has created numerous pieces that havefocused on the color “red”. The spun-text work “Beni-noMoji (Crimson Text)” of cocoons dyed in safflower wasborn from the “Benibana (Safflower) Project”, an ongoing project which aims to rediscover the charm ofsafflower that began in 2008 at the Tohoku University ofArt and Design’s Department of Fine Arts Textile Course

Left image: Tsuji Kei “Beni-no Moji (Crimson Text)”(detail)Collection of Tohoku University of Art and Design Department of Fine Arts Textile Course
Right image: Tsuji Kei “Beni-no-Moji (Crimson Text) - Facing Works” (detail) ©Tsuji Kei

where Tsuji is a professor.

Contemporary Artist ProfileTsuji Kei
1953 Artist. Professor at the Tohoku University of Art and Design. Since the 1980s, Tsuji Kei has conducted fieldwork
all over the world and has designed installations using cloths that have been dyed and weaved independently. Kei
explores the relation between self (dyed cloth) and space (dynamics of nature) through physical activities in open
air fieldworks in various environments such as forest, desert, swamp, and water front. In recent years, she hascreated numerous pieces that have focused on the color “red”.
◆Selected Solo Exhibitions
2014
2009
2006
2001

Gallery A4, Tokyo
Contemporary Museum at Kasuya Forest, Kanagawa
Aomori Contemporary Art Center, Aomori“Works by Tsuji Kei”, participation in the commemorative exhibition for the museum’s opening; Iwate Museum of Art, Morioka

Related Event1Tsuji Kei: Artist Talk

Date: March 13 (Sun.) 13:00 - 13:30
Cost: Free *museum entrance fee is required
Language: JapaneseMeeting place is the entrance hall of the museum. No pre-registration needed; unlimited enrolment

2Workshop “Red Handkerchief Created with the Colors of Ukiyo-e”

The paint in Ukiyo-e also uses the same dye as the colors of dyed goods. This is a workshop that teaches the colors of Ukiyoe through dyeing a handkerchief with safflower.
Instructor: Museum Curator
Date: March 20 (Sun./Holiday) 13:30 - 16:00
Cost: Free *museum entrance fee is required
Who: Elementary to junior-high school-age children
Registration: Applications accepted by telephone (054-375-4454) or through our website. Space is limited to the first 10 people(pre-registration recommended). Registration will close once all spaces are filled.
*All materials are provided. Wear clothing which you don't mind becoming stained.

3Gallery Talks by a Museum Curator

Part 1: February 14 (Sun.) 13:00 - 13:30
Part 2: March 6 (Sun.) 13:00 - 13:30
Cost: Free *museum entrance fee is required
Language: JapaneseMeeting place is the entrance hall of the museum. No pre-registration needed; unlimited enrolment
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About the Museum
Shizuoka City Tokaido Hiroshige Museum of Art
Shizuoka City Tokaido Hiroshige Museum of Art is the first art museum in Japan to focus on the works of Edo Ukiyo-e Artist, Utagawa
Hiroshige. There are approximately 1400 landscape woodblock prints and other works within the Hiroshige collection, including
Hiroshige’s masterpieces Fifty-Three Stations of the Tōkaidō (Tōkaidō Hoeidō Edition) and One Hundred Famous Views of Edo.
We aim to promote a new culture of Ukiyo-e through curated exhibitions connecting Ukiyo-e with contemporary works. Visitors canenjoy the magnificence of internationally loved Ukiyo-e works from Edo to the present.

About Hiroshige
Utagawa Hiroshige (1797 - 1858) Ukiyo-e artist
He became a pupil of Toyohiro Utagawa when he was about 15 years old. His work Fifty Three Station of the Tōkaidō (Tōkaidō
Hoeidō Edition) caused a great sensation, after that he continued to create Ukiyo-e prints about the Tōkaidō and the landscape ofEdo and became famous as landscape artist. While he was working on what is considered his late-life masterpiece, One Hundred
Famous Views of Edo, Hiroshige fell ill and passed away at the age of 62. Hiroshige's bold composition and lyrical style is loved by
all and his works continue to influence artists all over the world.
Utagawa Toyokuni Ⅲ Memorial Portrait of Utagawa Hiroshige
Collection of Shizuoka City Tokaido Hiroshige Museum of Art

Press Images
High-resolution data for the following 6 images are available for editorial coverage of exhibitions. Please send your request by email or fax after reading theusage conditions on the following page.

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56*Press image No. 6 must be used as a set.

□Titles and Credits
1.

Poster image©Shizuoka City Tokaido Hiroshige Museum of Art

2.

Utagawa Hiroshige

One Hundred Famous Views of Edo “Plum Estate, Kameido” Collection of Shizuoka City Tokaido Hiroshige Museum of Art

3.

Utagawa Hiroshige

One Hundred Famous Views of Edo “Asakusa Ricefields and Torinomachi Festival” Collection of Shizuoka City Tokaido Hiroshige Museum of Art

4.

Utagawa Hiroshige

Thirty-six Views of Mount Fuji “The Sea off Satta in Suruga Province” Collection of Shizuoka City Tokaido Hiroshige Museum of Art

5.

Utagawa Toyokuni Ⅲ

Fifty-three Stations of the Tōkaidō Road “Yui: Shinobu” Collection of Shizuoka City Tokaido Hiroshige Museum of Art

6.

Tsuji Kei

“Beni-no Moji (Crimson Text)” (detail) Collection of Tohoku University of Art and Design Department of Fine Arts Textile Course

Tsuji Kei

“Beni-no-Moji (Crimson Text) - Facing Works” (detail) ©Tsuji Kei〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…)
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PRESS RELEASE

2016.1.15

The Red of Ukiyo-e
Press Image Data Request
TO: Tokaido Hiroshige Museum of Art Press Desk

Fax. 054-375-5321

E-mail. info@tokaido-hiroshige.jp■Check the box for image data to be requested.
1. □Poster image

2. □Utagawa Hiroshige / One Hundred Famous Views of Edo “Plum Estate, Kameido”

3. □Utagawa Hiroshige / One Hundred Famous Views of Edo “Asakusa Ricefields and Torinomachi Festival”

4. □Utagawa Hiroshige / Thirty-six Views of Mount Fuji “The Sea off Satta in Suruga Province”

5. □Utagawa Toyokuni Ⅲ / Fifty-three Stations of the Tōkaidō Road “Yui: Shinobu”

6. □Tsuji Kei / “Beni-no Moji (Crimson Text)” (detail)7. □Tsuji Kei / “Beni-no-Moji (Crimson Text) - Facing Works” (detail)Your Company:
Publication’s Name:Your Name:
TEL：

FAX：

E-mail：When do you need the image by (month / date / time) ?

*Can be sent between 10:00 – 16:00 (JST)Planned publishing date (section title)〈Usage Conditions〉* The images may be used only for editorial press purposes in conjunction with this exhibition and may not be used after the exhibition is over.
* Images may not be altered (trimmed, combined with other images or text, etc…).
* Images must be reproduced with notice of attribution.
* When an image is used, please email us a review copy
* Please send a final copy for our records (publication copy, URL, DVD video, CD, etc…)

Please send us information if you introduce our program.
Tel 054-375-4454 / Fax 054-375-5321 info@tokaido-hiroshige.jp
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