PRESS RELEASE

Keio CEMS MIM Programme
EF Education First Japan K.K.
September 13, 2018

Top International Graduate Students at Keio CEMS MIM Programme
to Organize Event Promoting Study Abroad for Japanese Students
Dear Editor / Press Club Member:
As part of our global tie-in with CEMS, the global alliance in management education, the Keio
CEMS MIM Programme will have the pleasure of collaborating with EF Education First Japan forthe 6-day Keio CEMS Block Seminar which will be held between September 17 and 22, 2018.
During this 6-day span, 18 international management and business major graduate students
from 15 different CEMS member schools around the world will experience the challenge oforganizing and executing an educational marketing event. Under the pressure of time constraints,
the students will be challenged to not only design attractive content relating to the world ofglobal education, but also conceive a plan to entice people to join their event. They will face theusual hurdles such as language and financial constraints, as well as more underappreciatedimpediments such as cultural differences and the need to choose between “must haves” and“nice to haves.” EF is an organization filled with do-ers and entrepreneurs, and the Keio CEMS
MIM Programme aims to give the CEMS students real hands-on experience rather thanclassroom-based lessons, which the format of this block seminar provides.
Keio CEMS MIM Programme Block Seminar Breakdown
Dates
Venue
Participants
Schedule

Organizers
Key Challenges& Evaluation

September 17-22, 2018 (Mon.-Sat.)
Keio University Hiyoshi Campus (4-1-1 Hiyoshi, Kohoku-ku, Yokohama-shi, Kanagawa)
And EF Tokyo Office (Shibuya Cross Tower 27th Floor, 2-15-1 Shibuya, Shibuya-ku, Tokyo)
18 international graduate students (majoring in management/business) from 15 CEMS
schools
Sept. 17 Welcome remarks by Chair, Keio CEMS Steering Committee Prof. Masa Inakage,assignment, briefing, and group work (at Keio University Hiyoshi Campus)
Sept. 18 Introduction of EF, assignment briefing, group work, and budget proposal (at EFTokyo office)Sept. 19-21 Group work (at EF Tokyo Office)Sept. 22 Day of the Event and evaluation (at EF Tokyo Office)Keio CEMS MIM Programme and EF Education First Japan K.K.
Japanese students are increasingly studying abroad, 1 and this number is expected to keep
growing as students have greater choice via short term study programs, global internships,and international volunteer programs.
Against this backdrop, groups of 4-5 students will plan and execute a marketing event topromote studying abroad for Japanese students. Participants will have to overcome
various hurdles such as language, cultural differences, and time-constraints, as they planand host an actual event on the final day which will be evaluated according to thefollowing criteria: 1) compelling concept, 2) comprehensive strategy, 3) in-depth research,
4) presentation style and 5) impact on target audience.

1 JASSO’s research “Japanese students study survey based on the agreement, etc.” (Japanese Only)

https://www.jasso.go.jp/about/statistics/intl_student_s/2017/ref17_02.html

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About Keio CEMS MIM Programme
CEMS is an alliance comprised of world-leading higher education institutions in business in association
with multinational companies and NGOs. CEMS offers a double degree programme, the CEMS MIM (CEMS
Master’s in International Management). Students who complete this programme are awarded a master’sdegree both from their home institution and from CEMS. Only one institution from participant countries
is eligible to join CEMS, with Keio University representing Japan. At Keio University, students of theGraduate School of Economics, the Graduate School of Business and Commerce, and the Graduate Schoolof Media Design are eligible to apply to participate in the CEMS MIM Programme. Please visit the websites
below for further details.
・About CEMS: https://www.cems.org
・About Keio CEMS MIM: http://www.ic.keio.ac.jp/en/study/cems/index.html
・CEMS Academic Partners: https://www.cems.org/academic-members/our-members/list
・Corporate Partners: https://www.cems.org/corporate-partners/list
About EF Education First
Established in 1965 with the mission “Open the world through education,” EF Education First (EF) is theworld's leading international education company. EF (www.ef.com) has helped millions of students learn
a new language and travel abroad. With a network of 500 schools and offices worldwide, EF specializes
in language training, educational travel, academic degrees, and cultural exchange programs. EF has beena corporate partner of CEMS since 2010 and has offered Skill Seminars and Business Projects in othercountries. EF was also named a “Rising Star” on The Fortune 2018 Change the World list in August 2018.

Please e-mail PR requests to the media contacts below.
Keio CEMS Office, Keio University
Tel: 03-5427-1617 e-mail: keio@cems.org
Ms. Reina Endo, EF Education First Japan
Tel: 03-5774-6202 mobile: 080-9432-8327 e-mail: reina.endo@ef.com

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