Jupiter Shop Channel Co., Ltd.
7-2-18, Toyo, Koto-ku, Tokyo 135-0016 Japan
Contents are as of July 2024.
All rights reserved. Duplication is prohibited.

CORPORATE PROFILE

Brand Promise
Shop Channel's Unwavering promise

Everything we do is for those heartpounding moments of delight.
Shop Channel believes shopping is a form of entertainment
through which we create the stories that link customers
with high-quality products and deliver heart-pounding
moments of delight to the increasingly diverse
daily lives of our customers.

2

3

Until Our Products Reach Our Customers

Main Programs & Broadcast Schedule

We provide centralized management, from product selection to post-sales support. Through product selection
and sales plans based on past experience and the current needs of customers, we engage in numerous processes
to ensure our ability to offer shopping experiences that provide those heart-pounding moments of delight.

6 to 12 months

Broadcast Schedule Example

Product selection, startnegotiations

Daily atout

Finalize month-longprogram format

After productdelivery

3 months out

Golden times for Shop Channel are 12:00 am (midnight) and 12:00 pm (noon). In particular, Shop Star Value,
which airs from 12:00 am, has become a regular viewing habit for many customers thanks to the familiar
pattern of launching with the day’s recommended products the moment the date on the calendar changes.

12:00 am

12:00 am (Midnight)

Introducing the day’s recommended products at special prices.
Customer service

1:00 am

Gourmet2:00 am

Fashion3:00 amAppliances

4:00 amHome

5:00 am

Cosmetics

6:00 am

Fashion7:00 am
Propose daily
sales plan

4 weeks out

Following day
Centralized management to support
customer shopping experiences!

Product
shipment from
distribution
centerCreate product materials, final
ad display inspection & finalize
sales plan for each program

3 days out

HomeAppliances

12:00 pm

Programbroadcast andorder receipt

Day of sales
launch

1 week out

9:00 am
11:00 amDaily at

3 weeks out

Health and Beauty

10:00 am

(Note) Example of service flow through delivery

Inspect product quality

8:00 am

12:00 pm (Noon)

1:00 pm

Presenting the afternoon’s recommended items, including
select seasonal items and select products.

Delivered productacceptance inspection

Jewelry

2:00 pm
3:00 pm

Gourmet4:00 pm

Home

5:00 pm

Cosmetics

6:00 pm

Health and Beauty

7:00 pm

Fashion8:00 pm
9:00 pm

Health and Beauty

10:00 pm

Numerical Data

11:00 pm

Shop Channel by the numbers

50,000Approx.

packages

Average product price

Average shipments per day(including shipments directfrom producers)

JPY 7,000

4

78,345 units

60,000 calls
500 items
No. of items introducedon TV in 1 week

Average calls received
per day (total for orders
and inquiries)

Variety

JPY 158.4 billion JPY
2.87 billion
Net sales for FY2023

Single day sales record(unit volume)

Single day sales record(net sales)

5Customer Profile
Household income *1
Male/Female Ratio *1
Shop Channel is supported by a wide range ofgenerations. From people who en oy curiosityand adventure to ladies with their own uniquevalues and aesthetic sense.

JPY 5 million or less 33 %Female 89%

Occupation

50s 19%60s 31%70s and older 42%

780,000 households
Tohoku Region
700,000 households

Business owner, executive 2 %Other, no response 27%

Homemaker 24 %Company employee, government worker (fulltime) 16 %(Note) Decimals rounded off, so numbers may not total 100%.
( *1) Based on Shop Channel customer data (as of March 2024)

Contact Points
We have a diverse range of contact points to connect
customers with Shop Channel anytime, anywhere toprovide en oyable shopping experiences.

Free broadcasts

households nationwide*
Hokkaido

Contract worker (fulltime) 4%

Parttime 21 %Self-employed 7 %Shop Channel programs are available to the ma ority of Japanese households. We provide various programming
to fit a wide range of viewer environments, including CS broadcasts, cable TV, BS broadcasts, terrestrial digital
broadcasts, IPTV (broadband TV), and 4K broadcasts.

Over 32 million*1

30s 1%

Media

Enabling program viewing and productorders across all devices.

BS broadcast
24-hour broadcast
CS broadcast

40 %JPY 10 million to 20 million 5 %40s 6%
Under 20s 0%

No response

JPY 7 million to 10 million 9 %Male 11%Age *1

No. of households reached

JPY 5 million to 7 million 12 %JPY 20 million or higher 1%

Full-service version

BS Nippon TV BS

Terrestrial digital broadcast

Ch 112 *1*2

Ch 055

Koshinetsu Region
900,000 households

Ch 4
BS Asahi BS Ch 5
BS Fu i BS Ch 8
BS11 BS Ch 11
BS Yoshimoto BS Ch 265

Internet,app

For smartphone beginners

Included with products
shipped to customers,
we introduce broadcast
schedules and offeredproducts.

Kanto Regions

13.9 million households
Tokai Region

3.3 million households
Kansai & Kinki Regions

24-hour broadcast

7.1 million households
Hokuriku Region

660,000 households
Chugoku Region
1.2 million households

SKY PerfecTV!
Premium Services

24-hour broadcast
Cable TV Subscription-based
channel services

Ch 523

SKY PerfecTV!
Premium Services Hikari

Shikoku Region
730,000 households
Kyushu & Okinawa
2.5 million households*Calculated using figures from media that disclose figures for the number of streamed households(total for cable TV, SKY PerfecTV! Navi, SKY PerfecTV! , SKY PerfecTV! Premium Services, SKY
PerfecTV! Premium Services Hikari, Hikari TV) However, the breakdown of region-specific figures
does not include viewing households for Hikari TV.
*As of end of March 2024.

6

We distribute the latest
information via ourofficial SNS accounts.

Subscription-based boadcasts

Ch 523Social media

Shop Channel main media

Program
guide

Also available in 4K
Shop Channel 4K BS4K

Ch 11
Ch 4
BS Asahi 4K BS4K Ch 5
BS Fu i 4K BS4K Ch 8
BS Nippon TV 4K BS4K

Hikari TV

Directly-owned shop in
Osaka where customers
can view products directly.

TV
In-store sales

We regularly publish
popular gourmet catalogs.

Catalog

Ch 150*1 Ch 112 is available to viewers living in residences compatible with cable
TV or SKY PerfecTV! Navi.
*2 The channel number and broadcast times for Ch 112 will vary dependingon the region.Check our website for details.

We hold short-term sales
events across Japan.

Events7

For thoseheart-pounding
moments ofdelight

Products

Lineup of select products from around the world
Through our TV broadcasts, we introduce some 500 items* per week, of which nearly half are new
products. Providing a product line that fulfills our customer needs is critical to the fun and oy of
shopping, and our vast array of products and diverse product categories are the secret ingredients to
Shop Channel’s popularity. This product line is supported by our passionate and talented professionalbuyers who identify products not only in Japan, but from around the world.
*Fluctuates depending on the week. (FY2023 figures: Approx. 421 to 577 items/week)

Our 7 selection criteria forincreasing product appeal

Product selection standards

To deliver new surprise and excitement toour customers, we only sell items carefully
selected based on our own unique selection
criteria. Our original selection of products
is the result of the following 7 criteria.

Wide range of categories
to suit customer needs

UniqueCreative productswith individuality.

Niche

Rare

Identifies witha niche market.

Uniquely rareproducts.

Reasonable

With a focus on categories popular withwomen, we introduce a wide range of
in-season items that fulfill the hearts andlifestyle desires of our customers. These
categories extend from fashion to beauty
products, home goods, gourmet, and more.
Our professional buyers oversee specificcategories to identify products in Japan andoverseas.

EpisodeProduct has an
appealing pricepoint.

Has an interesting
story.

LimitedOnly available fora limited period
or in limited
number.

Gourmetand other

17%

Value

Sales by product category

Has clear productvalue.

(Note) Decimal figures rounded off(Note) As of end of March 2024

Jewelry andfashion

31%

Home andappliances

18%

Cosmetics,
health and beauty

Product categories

34%

Jewelry
8

FashionCosmetics

Health andBeautyHome

Appliances

GourmetVariety9

For thoseheart-pounding
moments ofdelight

The trinity of shopping entertainment
The appeal of our programming is in having an MC to lead the program, a guest with in-depth knowledge ofthe product, and product explanations based on unscripted presentations. Programs feature demonstrations
mixed in with detailed and highly comprehensible product explanations for customers who are unable to view
products in person.

Programs

Realistic programming unique to live broadcasts
Shop Channel spends from 30 minutes to an hour on each product or brand conveying the appeal, the commitmentof the manufacturer, and the unique story behind the product. During live broadcasts, we ascertain product ordervolume, inventory, and contact center congestion in real-time to accurately provide customers with the useful
information. We create a realistic environment to help viewers feel like they have the products right in front of them.

Programs feature guests,often
the product developer,
designer, or an employee ofthe manufacturer.
Guests provide detailed
explanations of the stories
behind the products and key
points of products.

Programs include product demonstrations to
explain product use and features. We conduct
demonstrations designed to reflect real-world
usage situations for viewers.

10

Product-oriented studio for realisticpresentations

Efficient management backed byexperience

We have three broadcast studios and three sub-control
rooms, and each studio has four unique sets. In addition toconveying product appeal and use, sets and lighting aredesigned to convey product color and material texture in a
way that feels like you are holding it in your own hands.

We move cameras in between each program whenswitching sets. Sub-control rooms that monitor productinventory and order status in real time are continuously
linked with each studio. Programs are supported by
efficient broadcast staff who excel at multitasking,including using a single camera operator to control fivecameras via remote control.

MC

GuestsThe program MC manages the progression of
the program. The MC explains product appeal
from the perspective of the customer withaccurate and easy-to-understand explanations.
The MC also conveys inventory status andother information in real time.

Shopping
entertainment

Demonstrations

11

For thoseheart-pounding
moments ofdelight

Programs

A behind-the-scenes look at our staff’s unified efforts,from final preparations to broadcast
The key to creating realistic programing that captures the hearts of our viewers is theunified efforts of on-air guests, the MC, and our production staff. A look at to thework involved, from pre-broadcast final preparations to program broadcast.

In the studio…
During live broadcasts in thestudio, staff are working toprepare the ad acent set for the
next program broadcast. Ourstudio features multiple sets toenable efficient operations.

Program staff
group meeting
Studio and sub-control room
staff gather to confirm program
progression, including productdetails and the type of productdemonstration.

Sub-control room linked to studio
MC and guest meeting
One hour prior to going live, on-air members holda final meeting. Members use product information toreconfirm the key product points to convey in order toensure an easily comprehensible and fun program.

Program startPre-live final preparations
In the studio and sub-control room,
staff conform camera positions, video
elements scheduled for use during
the broadcast, and captions, andconduct a final audio check.

12

Product features and usage method are
introduced using unscripted dialogue anddemonstrations. The MC wears an innerear monitor linked to the sales producer
in the sub-control room in order to receive
instructions and real-time information onorder and inventory status.

In the sub-control room are a total of five staff,
the sales producer, technical director, camera
operator, CG operator, and audio operator/timekeeper. These staff are linked to the studio andour contact center to ensure smooth program
progression. In particular, the sales producer
accurately ascertains the status of systems used tomonitor sales, inventory, and call lines.
The sales producer provides timely instructions to
the MC and studio staff.

Contact center for rapid
order response
In addition to customer orders,in some cases we also respond to
customer requests related to
how we show featured products.
The sales producer’s seat in
the sub-control room is equippedwith a direct line to our contact center.
This link allows us to change program
progression flexibly in response tocustomer feedback.
13

For thoseheart-pounding
moments ofdelight

The facilities within walking distancefrom JR Minami-Funabashi Station offer
a lounge and other perks that create acomfortable working environment.

Operations

Operations supported by speed and quality
Contact centers for directly receiving customer feedback and logistics centers for handling the products delivered tocustomers. We support pleasant shopping experiences by providing speedy, polite, and highly detailed service.

The creation of a high-performancelogistics center capable of shipping
50,000 packages daily
Our high-performance logistics center at the MFLP
Funabashi III logistics park in Funabashi, Chiba Prefecture
combines operations normally allocated to five different
sites. The center, which covers approximately 100,000
m², commenced operations in spring 2022. The centercan conduct flexible operations to ship out large
quantities of items from a product lineup that changes
by the day and contains a diverse assortment ranging
from jewelry to major appliances. We strike the optimalbalance between automation and manual labor, fromproduct acceptance, inspection, and storage to packaging
and shipment. This enables logistics that is efficient, butalso safe and environmentally friendly.

Contact centers handle some
60,000 orders and inquiries per day
Customer orders and inquiries are processed through ourinternal contact centers. Questions and feedback received
from customers are shared internally. That feedback isused in future program development, product selection,and service improvement.
-Order response- As the number of calls we receive
depends on the time of day, we use sales pro ections
to assign the optimal number of operators. We havedeveloped an environment, which includes the use ofinteractive voice response (IVR) to promote speedy
ordering. The command center, which is located at thecenter of our Tokyo contact center, manages all operations
in Tokyo and Osaka, and serves the role of linking
customer calls to the studio.
-Inquiry response- Post-purchase inquiries are handled
by our in-house dedicated staff. As necessary, inquiry
details are shared with internal departments to increase
response speed.
14

Contact Center Locations / Tokyo and Osaka
Operator desks

250 in Tokyo
110 in Osaka

Number of operators

Approx. 750

Order / inquiry calls

Approx. 60,000/day

Telephone lines
Order response hours
Inquiry response hours(Note) As of end of March 2024

Product delivery
acceptance
Products received
from manufacturers
based on sales plans.

Acceptanceinspection

Storage

The location and details
Inspection of delivered of products stored in
our warehouse areproducts for size,
managed via barcodes.
specifications, andperformance.

9:00 am to 9:00 pm

Orders for top recommended products come in a rush.
The dedicated Speed Line responds quickly to single item
purchases of these products. For efficient and accurate
handling of various multi-item purchases, we introduced agoods-to-person (GTP) system that conveys products froman automated warehouse to operators working at fixedlocations. We have applied knowledge from many years
in our business to optimize operations specifically for Shop
Channel.

Logistics Center
Total floor area *Approx. 1,600 lines

24 hours/day

Flexible, efficient operations respondto customers' diverse orders

Max shipment capacity

Packaging

Shipment

Products are packaged rapidly andgently through a combination of
automated processes and manual labor.

Next-day shipping
throughout Japan.

Average shipments

100,103 m
Approx. 180,000 items/day
Approx. 50,000
2packages/day(Note) As of end of March 2024

15

Background
1996

1997

2000

2001

2003

2012

2014

2015

2017

2018

Established Jupiter
Shop Channel Co., Ltd.

Expanded broadcasts to
24 hours/day

Launched SHOP CHANNEL
THE MAGAZINE
PR magazine (currently ourMonthly Program Guide)

First for Japan: 24 hours oflive programming(1 day only)

Launched internet site

Outlined company slogan as
For ” those heart-pounding
moments of delight ”

Launched provision of Shop
Channel App

Obtained Kurumin
Certification as a Company
Supporting Childcare

Launched Shop Channel
Plus on J:COM TV

OctoberMay

Obtained highest certification
for Eruboshi as a company
contributing to the women’s
engagement in the workplace

Expanded live programming
to 100 hours/week

Self-Declaration ofCompliance with
ISO 10001 international
standard for Quality
Management - Customer
Satisfaction-Guidelines
for codes of conduct inorganizations

Broadcast first commercial
on digital terrestrial TV

November

March

February

December
Expanded live
programming to 5 days/
week, 36.5 hours/week

Launched 12 hours/day
programming on PerfecTV!
(currently SKY PerfecTV! )with 18 hours/week oflive programming

March

March

1999

September

2002

July

Relocated to new officebuilding featuringin-house studio, dedicatedcall center, and otherfunctionsFirst overseas live
programming from Thailand

October
October
Expanded live programming
Approx. 12 hours/day

Opened first directly-owned
shop - Outlet Shop Odaiba(closed in February 2009)

April

February

August

June

April

December
Launched Shop Channel 4K

NovemberReceived Excellence Awardat the 8th Annual Best
Contributors to Product
Safety Awards (FY2014)

November

July

2016

2019

Launched provision of
Lite App

AugustMarch

Expanded broadcast
channels for Shop Channel
Plus

Three-month serial program-20th Anniversary SpecialIf You Could Shop for Your
Dream

AugustOpened Shop Channel
Style as a dedicated fashion
page on our website

Expanded live programming
to 60 hours/week

Transitions in net sales
180
160
140
120
100
80
60
40
20
0

JPY billion

FY

1.7
1997

4.3
1998

8.0
1999

13.3
2000

19.9
2001

27.6
2002

39.0
2003

50.3
2004

76.1
2005

99.7
2006

102.3 106.4 ※ 109.0 111.5
2007 2008 2009 2010

120.9
2011

127.2
2012

132.8
2013

136.5
2014

139.5
2015

154.9
2016

163.1
2017

159.3
2018

163.4
2019

161.1
2020

157.4
2021

155.5
2022

158.4
2023

*Fiscal year ended in December through FY2007. From FY2008, we switched to a fiscal year ending in March.
JPY 131.7 billion for 15-month accounting period from January 2008 through March 2009.

2004

2005

2006

First for Japan: Launched
24-hour free streaming ofTV programming via
our website

Opened directly-owned
shop (Shop Channel Osaka)

Relocated Tokyo Call Center

Launched full high-vision
broadcast on
CS Digital Ch 055

May

December

March

April

Acquired Privacy Markcertifying Shop Channel
as a business with personal
information protection
structure

Opened Osaka Call Center

SeptemberCompleted new studiobuilding in Chuo-ku, Tokyo

March

OctoberStarted sponsorship of Pink
Ribbon Campaign

2007
April

Relocated logistics center toNarashino, Chiba

Launched fully live 24-hourprogramming

16

Launched simul broadcast
on BS Asahi, a first for
BS digital broadcasting

October

Exceeded JPY 100 billion
in annual net sales forfiscal year
(ending in December)

2008
June

Self-Declaration ofCompliance with ISO
10002 international
standard for Quality
Management -Customer
Satisfaction-Guidelines
for complaints handling inorganizations

July
Launched ”Let’s Meet Japan”
special programming
focused on various regionsin Japan. First broadcast
conducted live from
Bankoku Shinryokan,
Okinawa

2020

2021

Changed live programmingto 7 hours/day in response
to COVID-19 pandemic

Constructed and relocatedto new 4K-ready studio in
Koto-ku, Tokyo

June

March

Changed live programming
to 16 hours/day

Relocated main office toKoto-ku, Tokyo

April

October
Launched broadcast of”Gourmet at Home!
Delicious Discoveries fromAround Japan,”
special programming
supporting producers
impacted by COVID-19

April
Rebranded corporate logo

February

Changed live programming
to 20 hours/day
Launched” Gifts to the Future”
a program introducing
sustainable fashion
Launched new livestream
shopping (influencer
streaming on social media
platform)

2022
April

Launched ” Star
Membership” as a newmembership service.

May

December

October

Broadcasted ” Oh! Cha15”
a new program on weekday.

2023
January

Launched ”SHOPCHANNEL PEOPLE”
offering customers fashion
coordination on our website.

February
Created fashion dedicatedspace in our studio

Started sales of chartercruise trips.

Changed live interactive
programming to 24hours/
day
Resumed live broadcast of
special programming” Let’s Meet Japan”from
Takamatsu,Kagawa

2024
February

Held a pop-up store event
in Setagaya, Tokyo

Relocated logistics center
to Funabashi, Chiba

17

Corporate Overview
Company name

CapitalJupiter Shop Channel Co., Ltd.

JPY 4.4 billion

Established

President and CEO

November 22, 1996

Yoshihiro Ogawa*Broadcast start: November 1, 1996

Address

7-2-18 Toyo, Koto-ku, Tokyo
Shareholders

JCOM Co., Ltd. 50%
Sumitomo Corporation 45%
KDDI CORPORATION 5%

Executive Vice President

Osamu Sekiyama
Employees

978*As of end of March 2024

Business overview

Management of direct marketing business centered around Shop
Channel, which conducts correspondence sales via CATV broadcasts,
satellite broadcasts, internet, catalogs, and other media.

For more heart-pounding moments of delight into the future
Everyone involved with Shop Channel wants a future where we can lead happy lives with an abundance of goods anda rich environment. Through our business activities, we endeavor to address issues facing our customers and society andto contribute to achieving the SDGs.

Four themes of Shop Channel's action
Contribute to stimulating local economies by

1 utilizing our connections with customers andbusiness partners across JapanWe broadcast special programs that discover and share local
specialties and allures through Shop Channel's very own network.
In addition, through cleanup ef for ts and other activities, we
strengthen our collaboration with communities and contribute tocreating better lives.

Help customers lead physically and mentally

3 healthy lives

We encourage suppor t for the Pink Ribbon Campaign thatpublicizes the importance of detecting, diagnosing, and treatingbreast cancer at an early stage. We also seek to continuing
recommending products that improve our customers' quality of life.

A new start towards our 30th anniversary
and more of those heart-pounding
moments of delight.
Since launching as Japan’s first dedicated shopping channel in 1996, we have used live
broadcasts and two-way communication with our customers to propose new shoppingstyles and values.Thanks to the love and support of our customers, in 2021 we celebrated
our 25th anniversary. We are now taking on new challenges as we head towards our
30th anniversary as the next milestone in our history.

Introduce Japan's
local culinary specialties

Introduce local fine pieces fromvarious regions across Japan

Introduce fine pieces ofJapanese workmanship

Create a shopping experience that is good for

2 people and the environment through our products,
programming, and operations

We handle products that are good for the environment and society anddo more to publicize them through our programming. Furthermore,by purchasing The Certificate of Green Power and using eco-friendly
packaging, we reduce our environmental impact.

Implement sustainablelogistics

Modified logo during Pink Ribbon AwarenessMonth in October

From the diversification of consumer lifestyles and values to the acceleration of digitaltechnology, the operating environment impacting our business is changing at an

Create a workplace environment where
everyone can demonstrate their abilities andthrive on the ob

unprecedented pace. At Shop Channel, our brand promise is to deliver those heart-

To create a workplace environment allowing for flexible working
arrangements in line with changing lifestyles, our goal is to have
women in at least 50% of managerial positions by 2030 and to haveat least 30% of eligible men taking paternity leave by FY2023.

forward, we will adapt to our dramatically changing operating environment by reforming

4

pounding moments of delight to our customers. Under this philosophy, we have worked
to present the shopping experience as entertainment for our customers to enjoy. Moving
our core business and engaging in new business development that enables us to increase
our engagement with customers and more accurately address customer needs.We will also
proactively work towards resolving societal issues through our business activities.

Obtained theKurumin certification
for supporting abalance between
work and childcare

Eruboshi certification
as a company
promoting women's
engagement in theworkplace

Every employee at Shop Channel is dedicated to applying creative and innovative ideas
towards providing entertainment that surpasses the expectations of our customers.
We ask for your continued supporting and cooperation.

Introduce products good for people andthe environment

Jupiter Shop Channel Co., Ltd.

Yoshihiro Ogawa, President and CEO

1819