G u i d e To
Advertisement & Sponsorship
Update： 2023.4.28

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Physical Ads（Makuhari Messe）

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UPDATE
New

Giveaway・Media Ad

9Application Deadline: June 27（Tue.）
Material Deadline: July 4（Tue.）

Giveaway・Media Ad A
ID Charm Ribbon
Rate：1 Unit

JPY

9,900,000（tax incl.）

・Purchase Unit

1 Set／1 Unit

・Offering Unit

1 Set

・Material

Braided Cord

・Contents

・FinishCompany Name・Brand・Logo

One Color Print／Alligator Clip

・Insertion
Press ID

Business Day Visitor ID、and※The use of straps owned by the advertiser is also possible.
In that case, please contact TGS Overseas Management
Office for details.
※Fees, number of slots, specifications, etc. are subject tochange without notice.
※The fee is tax inclusive.

Sample Image

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Giveaway・Media Ad B

Application Deadline: June 2（Fri.）
Material Deadline: June 9（Fri.）

Admission Ticket (Back Side) Ad
Fee：1 Unit JPY

550,000

・Purchase Unit

1 Set／1 Unit

・Offering Unit

1 Unit・Material

Paper

・Size

（tax incl.）

W100ｍｍ×Ｈ30mm

・Contents: Free Format※The contents will be screened prior to print.

・FinishOne color

・Insertion Advance Ticket／Business Day
Pre-Registration Ticket※Fee, Slot, Size and Material are subject to change without
prior notice.
※The fee is tax inclusive.
※Sample Image (TGS2022)
Design, size of tickets and advertisement
position are subject to change without notice.
*Sample Image

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Giveaway・Media Ad C

Application Deadline: July 31（Mon.）
Material Deadline: August 10（Thu.）

TGS2023 offers advertising space on the backside of the "Uchiwa (Hand Fan)"
that will be distributed at the entrance of the venue.
New

Hand Fan Backside Ad
1 UnitJPY

1,320,000（tax incl.）

・Purchase Unit

1 Set／1 Unit

・Offering Unit

1 Unit・Material

Paper

・Size
Diameter 21.3cm／Hole Diameter 3㎝（According to 2022 Hand Fan）

Surface（TGS2023 Visual）*Sample Image

・Finish Four-Color Print
・Distribution Date:

Public Days

・Distribution Number: 50,000 sheets
・Distribution Location: Public Day Entrance※The contents will be screened prior to print.
※ Fee, Slot, Size and Material are subject to change without priornotice.
※The fee is tax inclusive.

Backside（Advertising Space）
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Application Deadline: July 28（Fri.）
Material Deadline: August 23（Wed.）

Giveaway・Media Ad D

Advertising space will be provided on the back cover (Cover 4) of TGS Official MAP distributed at the venue
entrance and other locations.
TGS Official MAP is a foldable, handy type that includes a map of the venue and a list of exhibitors. The map will
be in Japanese on the front side and in English on the back side. (Ads will be placed on the front page only.)

TGS2023 Official Map Cover 4 Ad
1 Unit2,200,000円（tax incl.）

AD Space

JPY

・Purchase Unit: 1 Set／1 Unit
・Offering Unit: 1 Unit

95ｍｍ

【Media Outline】◼ Distribution：
Free Distribution at Designated Locations◼ Size：95mm in width ×268mm in length◼ Pagination：※Folded Size

Back Cover（Cover 4）

268ｍｍ

It can be folded into carry-on
size. Advertisement will be
put in the space with highvisibility.

【Official Map Contents（Planned）】✔Venue Map✔Exhibitor List
✔Guide for Japan Game Awards Future
Division✔Points to Notes at the venue
Others※ Fee, Slot, Size and Material are subject to change without
prior notice.
※The fee is tax inclusive.
*Sample Image

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Giveaway・Media Ad

Open toNon-Exhibitors

Application Deadline: July 26（Wed.）
Material Deadline: August 18（Fri.）TOKYO GAME SHOW 2023 will be held physically at Makuhari Messe as last year. In conjunction with this event, TGS will publish a
distribution booklet for visitors, "TOKYO GAME SHOW 2023 NOW!"In addition to the highlights of the event, Nikkei Entertainment! booklet will be full of hot information on games, including not only
highlights of upcoming TGS2023, but also game trend commentary and interviews with Nikkei Entertainment! Furthermore, this booklet
will be published as a book-in-book in the October issue (on sale on September 4) of Nikkei Entertainment!
The English version will also be distributed not only to visitors from overseas, but also at overseas game events in the fall and beyond.

TOKYO GAME SHOW 2023 NOW！
（Limited Edition）Ad

In addition to distribution at thevenue. Nikkei Entertainment!
magazine as a book-in-book.

1-page, 4-color

JPY

770,000円～（tax incl.）【Sale Date・Issue Date／Circulations】
TOKYO GAME SHOW 2023 NOW!（Limited Edition）
Issue Date ：September 21, 2023（Thu.）
Circulations：50,000（Japanese Edition）、5,000（English Edition）
Format ：Modified A4 32 page ※planned
Nikkei ENT！October Issue（Book Insert Format）
Issue Date ：Monday, September 4, 2023
Circulations：50,091 (Japan ABC, Jan.- Dec. 2021)

Editorial Contents（Planned）

Closing Dates
Space Reservations：July 26（Wed.）／ Materials： August 18（Fri.）※ Fee, Slot, Size and Material are subject to change without prior notice.
※The fee is tax inclusive.
※Tie-up advertorial is also available. Contact OMO for more detail.
※ Non-gaming-related companies are also welcome to submit advertisements.

✔Game Contents Outlook✔ Game Industry and TGS from Around the World✔Game Event Review – Post Covid-19✔ Interview with TGS2023 Official Supporter✔ Cheering Message from TGS2022 Official
Supporter✔ TGS2023 Highlights✔ TGS2022 Review※Editorial contents are subject to change without prior notice.

To download for more detailhttps://nkbp.jp/404NwsZ
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UPDATE

Online Ads（Official Website/Twitter)

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Online Advertisement①

Open to Non-Exhibitors

Application Deadline：June 9（Fri.）

Material Deadline：June 23（Fri.）PC

Rotation Banner

660,000 /Banner

JPY

Smartphone（tax incl.）

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units:

10 Units

・Expression:

Rotations on 4 Slots Display (PC)
Rotations on 2 Slots Display (Mobile)

・Guarantee:

Fixed Period

・Running Period:
July 4 through December 20, 2023
（planned）
・Size: W520 ×H100 Pixels (50KB or less)※The advertising rates, offering units, and formats are subject tochange without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.
*Sample Image

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Online Advertisement②

Open to Non-Exhibitors

Application Deadline：June 9（Fri.）

Material Deadline：June 23（Fri.）
PC表示
PC

Rectangle Banner

550,000/Banner

JPY

Smartphone（tax incl.）

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units:

10 Units

・Expression:

Rotations on 4 Slots Display (PC)
Rotations on 2 Slots Display (Mobile)

・Guarantee:

Fixed Period

・Running Period:
July 4 through December 20, 2023
（planned）
・Size: Width 300 × Height 250 Pixels(50KB or less)※The advertising rates, offering units, and formats are subject tochange without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.
*Sample Image

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Online Advertisement③
Application Deadline：June 9（Fri.）

Open to Non-Exhibitors
Material Deadline：June 16（Fri.）▶The video ad will launch to play when the viewer scrolls to the designated location. Audiocan also be played by mouse over or by clicking.
PC

Video Advertisement
1 Unit：JPY

1,100,000（tax incl.）

Smartphone

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units: 2・Expression Format:
Rotation Display with 1 Slot
Displays in a 16:9 (4: 3 is not supported) within the
maximum 640 x 360 pixels display area. After playing thevideo for up to 30 seconds, the default design byManagement Office will be displayed automatically.

・Running Period

July 4 through December 20, 2023
（planned）
・Guarantee: Fixed Period
・File Format
MP4（Recommended）, MOV
・File Size
Up to ４MB（Recommended）※Contact OMO if the file size exceeds 4MB.
※The advertising rates, offering units, and formats are subject to change without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.
※Frequency control may be implemented according to regulations.
※Audio will only be played when the viewer click the speaker button in the video ad.
※Depending on the content of the video, the management office may refuse to post it.
※Specified design will be automatically displayed on the screen after playback is completed.

VIDEO AD▶
16：9

VIDEO AD▶
16：9

VIDEO AD
16:9
・ During playing video:
Click to move to the destination
・ After playing the video:
After playing the video for 30 seconds
at your discretion, our standard design
will be displayed automatically.
・ Voice is OFF by default

After Playing

VIDEO ADFor Details

SEE Again

16:9
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Online Advertisement④
Application Deadline：June 9（Fri.）TGS Selection（Image＋Text）
1 Unit：JPY

Open to Non-Exhibitors
Material Deadline：June
23（Fri.）PC
PC

220,000

Smartphone（tax incl.）

・Posting: Top Page ONLY (PC・Mobile)
・Offering Units: 5・Expression: Rotation
・Guarantee: Fixed Period
・Running Period:
July 4 through December 20, 2023（planned）
・Size[PC] Image: W100×H100 Pixels（50KB or less）※Text cannot be included in the image.
Heading Text: Within 15 words
Contents Text: Within 25 words[Mobile] Image: W60×H60 Pixels（50KB or less）※Text cannot be included in the image.
Heading Text: Within 15 words●Placement Image
This menu is combination of image andtext

TGS Selection

TextTextTextTextTextTextText
TextTextTextTextTextTextText
Exhibitor Name ●●●●

Image

※Different images and texts for PC and SP cannot be posted.
Please submit PC-sized images and text.
※The advertising rates, offering units, and formats are subject to change without prior notice.
※The above price is tax inclusive.
※Non exhibitors can also apply for this menu.

*Sample Image

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Online Advertisement ⑤
Application Deadline：June 9（Fri.）

Material Deadline：June 23（Fri.）PC

Exhibitor Introduction Page Banner

Smartphone

220,000

1 Unit： JPY（tax incl.）

・Posting: Exhibitors List and Title List
・Offering Units: 4・Expression: Rotation with 4 Slots (PC/Mobile)
・Guarantee: Fixed Period
・Running Period:
July 4 through December 20, 2023（planned）
・Size 【PC】: W305×H210 Pixels（50KB or less）
・Size 【Mobile】: W200×H140 Pixels（50KB or
less）※The advertising rates, offering units, and formats are subject to change
without prior notice.
※The above price is tax inclusive.

*Sample Image

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Notes for Online Advertisement ①
Notes for Application（Online Advertisement）■Applications will be accepted by first-come, first-serve basis. Check OMO for the availabilities.
■All the contents of advertisement will be screening prior to uploading the data.
■Advertisers/Sponsors who wish to place advertisement have to agree on "TOKYOGAME SHOW 2023 Governing Rule". Please agree to the "Terms andConditions" on the rule prior to the application submissions.
■Banner advertisement is guaranteed for a fixed period. Click rate and imp number
are not guaranteed. (even the data of viewership are not disclosed.)■Please submit your documents no later than 7 business days prior to closing date.
*Video Advertisement: Please submit no later than 12 business days prior to closing date.
*The advertisement start time is midnight on the start day of the advertisement. If there is an
improper placement with the display, it will be handled during business hours. TGS Management
Office will not be responsible for any deficiencies in advertising during this period.
■Data Submission[Necessary Data File Format]①GIF、JPEG、PNG file ONLY
②Link-up URL（1 link only）③【TGS Selection】 Text file edited by text editor※Please send the form by email to the TGS Overseas Management Office (OMO)
tgs@conge.co.jp

21Notes for Online Advertisement ②
Notes for Material Productions (Online Advertisement)
Banner Ad Material, Image File・Any materials have to obey Computer Entertainment Software Ethic Rule（cesa.or.jp/guideline/ethics.html）.
・Be sure to upload the linked site (landing page) by the day before the launching date.
・In case the advertisement contents are similar to the design (title, navigation, linkbutton, etc.) on TGS ONLINE site, which causes misunderstanding by users, TGSManagement Office may be asking to change the design.
・When the background is white, as a general rule, attach an outer frame. If theboundary between the advertisement and the site is unclear, the Management Office
may ask you to change the design.
Text Material
・Please be noted that some special characters and symbols cannot be used.
Contact to OMO for details.

22Twitter – TGS Official Exhibitor Program Boosting Plan ①
Promoting Your TGS Official Exhibitor Program through Twitter!
With the cooperation of Twitter Japan, TGS2023 provides boosting plan to increase the number of live viewershipof TGS Official Exhibitor Program distributed from TOKYO GAME SHOW Twitter official account. It is possible towidely promote your TGS Official Exhibitor Program to target users.

【Outline】 *As of Feb 28, 2023
Distribution Handling ：TGS Official Twitter（＠tokyo_game_show）
Or Advertiser’s AccountApplicable Contents：TGS Official Exhibitor Program
Ad. Format：Promotional Live Video（Production-based Sponsorship）
Production Unit：1 （Live Video）
Distribution Time：Depends on TGS Official Exhibitor ProgramTime Slots※This plan is intended to promote TGS Official Exhibitor Program live coverage.
※This plan is only limited to exhibitors of TGS Official Exhibitor Program.
※ The sponsorship fee below is the minimum amount to be posted, so it can be flexibly adapted
to your budget.
※This advertising plan will be accepted by Twitter Ad Authorized Agencies.

Advertising Fee*Agency Commission Included

JPY 3,300,000（tax inclusive）

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Twitter – TGS Official Exhibitor Program Boosting Plan ②
Note for Sponsorship Advertisers:
1.After IO is signed and work is in production, we cannot accept any cancellations.
2.Value of IO must be fully served within 3 months. (It can change depending on talent).
Please contact us for more than 3 months delivery.
3.Creatives not created by sponsorship cannot be used within the same campaign.
4.Application deadlines are in accordance with the rules of our agents.
5.Please contact Twitter sales team if you have questions about this sponsorship ad.

Note for Advertising Agencies:
1.The following advertising products are not eligible for sponsorship advertising.
A) Promoted accounts, B) Amplify Pre-roll (IVA) C) Reserved products (timeline takeover, timeline reach, and Trend
takeover)2.Please include the correct package name when you order the sponsorship ad package.
3.Cannot use reach & frequency in this plan.
4.Value of IO must be fully served
5.When promoting third-party tweets, please include "#PR" in the text.
6.Distribution to TAP is not allowed.
(Please make sure to remove the TAP check box from the distribution destination)
7. Please note that in the event that a distribution via TBM (*) or to TAP is inadvertently made, in addition to the distribution
fee paid to Twitter, an additional fee will be paid directly to the TGS by the distributor to compensate for the erroneous
distribution. Please note that in addition to the distribution fee paid to Twitter, the agency will be asked to make up for theerroneous distribution directly to TOKYO GAME SHOW Management Office.
*IO：Insertion Order (The number assigned to each project when ordering a Twitter ad)*TAP：Twitter Audience Platform*TBM: Twitter Business Manager

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Twitter – Official Program Pre-Roll Advertisement①
Promotional Opportunities on Official TGS Organizer Program!！
TGS have prepared a pre-roll advertisement plan for the organizer's program distributed fromTGS Twitter official account, in cooperation with Twitter Japan. This plan allows pre-roll ads to beposted before the organizer's program.

【Outline】 ※As of February 28, 2023

Distribution AccountApplicable Contents：TGS Official Twitter（＠tokyo_game_show）
Or Advertiser’s Account：TGS Official Organizer Program(Opening, Keynotes, SOWN, Ending Program, except Japan Game Awards)

Ad. Format：Pre-roll Advertising
Distribution Time：Depends on TGS Official Organizer ProgramTime Slots from Sept. 21 (Thu.) to 24(Sun.)※Pre-roll ad space will be provided before the organizer's program (live) of TGS2023. (Excluding
Japan Game Awards)※Non-exhibitors are also welcome to use this service.
※The sponsorship fee below is the minimum amount for submission. We can be flexible according
to your budget.
※Although "Tobacco," "Alcohol," "Gambling," "FX," "Virtual Currency," and "Energy Drinks" will
not be allowed to be posted on the website.
All advertisements are subject to prior review.
※This advertising plan will be accepted by Twitter Ad Authorized Agencies.

Advertising Fee*Agency Commission Included

JPY 3,300,000（tax inclusive）

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Twitter – Official Program Pre-Roll Advertisement②
Note for Sponsorship Advertisers:
1.After IO is signed and work is in production, we cannot accept any cancellations.
2.Value of IO must be fully served within 3 months. (It can change depending on talent).
Please contact us for more than 3 months delivery.
3.Creatives not created by sponsorship cannot be used within the same campaign.
4.Application deadlines are in accordance with the rules of our agents.
5.Please contact Twitter sales team if you have questions about this sponsorship ad.

Note for Advertising Agencies:
1.The following advertising products are not eligible for sponsorship advertising.
A) Promoted accounts, B) Amplify Pre-roll (IVA) C) Reserved products (timeline takeover, timeline reach, and Trend
takeover)2.Please include the correct package name when you order the sponsorship ad package.
3.Cannot use reach & frequency in this plan.
4.Value of IO must be fully served
5.When promoting third-party tweets, please include "#PR" in the text.
6.Distribution to TAP is not allowed.
(Please make sure to remove the TAP check box from the distribution destination)
7. Please note that in the event that a distribution via TBM (*) or to TAP is inadvertently made, in addition to the distribution
fee paid to Twitter, an additional fee will be paid directly to the TGS by the distributor to compensate for the erroneous
distribution. Please note that in addition to the distribution fee paid to Twitter, the agency will be asked to make up for theerroneous distribution directly to TOKYO GAME SHOW Management Office.
*IO：Insertion Order (The number assigned to each project when ordering a Twitter ad)*TAP：Twitter Audience Platform*TBM: Twitter Business Manager

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Open toNon-Exhibitors

SpecialSponsorship
Program27

Open toNon-Exhibitors

Special Sponsorship Program

TGS2023 is calling for Special Sponsorship Programs with a wide range of
non-exhibitors (other than game-related companies). The special
sponsorship program eliminates competitors by category.
※Contact OMO for customized sponsorship.
Menu①

Logo (Large-scale) on TGS2023

Logo placement as Special Sponsorship
Company as follows:① TGS Official Website (posting on July)② Floor Map at Real Venue③ Official Guidebook at Real Venue

PC Site<TGS Official Website>
Logo as TGS Special Sponsorship on TGS Top Page
・Running Period:
July 4 through December 20, 2023（planned）
・ Posting: Top Page ONLY (PC・Mobile)
・ Guarantee:
Fixed Period・ Placement Order: Order of the Japanese syllabary※The advertising rates, offering units, and formats are
subject to change without prior notice.
※Non exhibitors can also apply for this menu.

Menu②

Logo on TGS Official
Program Background

Logo on Backboard on Following
Organizer’s Program:・Opening Program／Ending Program・Official Organizer Program（2 Programs）※Sponsor’s logo will be placed yellow areaon the right picture. (Multiple company logos
will be posted.)

Menu③

Real (In-Person)
Exhibit SpaceReal (In-Person) Exhibit Space（with 8 Booth Units）
The equivalent of 8 booths will be provided in the
Makuhari Messe exhibition area.

Special Sponsorship Program

JPY 8,800,000.-（tax incl.)
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To Contact

TGS Overseas Management Office(OMO)【E-mail】

tgs@congre.co.jp
For Mainland China:
c/o Shanghai Lizhi Business Information Consulting
Service Center
Phone: +86-156-9213-4311
E-mail：xue.hui@rich-event.link
WeChat: xuehui481765
For Taiwan:
c/o Service Industry Promotion Center, Taiwan External
Trade Development Council (TAITRA)
Phone: +886-2-2725-5200 ext 1942
E-mail：georgechou@taitra.org.tw

https://tgs.cesa.or.jp/en/29