TikTok Confidential & Proprietary

FOR SMALL & MEDIUM BUSINESSES

Find your next lead on TikTok
Customer acquisition is more costly and time consuming than ever–supercharge
your lead generation with our unique audiences and ad solutions.

Discover people who want to hear from you on TikTok.
Businesses like yours have found success with our lead generation solutions.

Tap into a unique,engaged audience

At a value thatworks for you

With flexibility
and efficiency

81%

69%

Thousandsof TikTok users globally said
they plan to spend the sameamount of time or more onTikTok in the next 6 months.¹of TikTok Lead Generation
advertisers are satisfied with
their Cost Per Lead (CPL).²of possible CRM integrations
with our partners, making
real-time lead management
fast and easy.

How does it work?

Easily create an instant form or amplify your existing website form.
With just a few taps, new potential customers can safely share their information with you.

Create aUse your own

Capture leads onan in-app InstantForm. Sync leads toyour own CRM in
real-time or
manually download
them in batches.

Redirect users to anexternal page andcapture leads on
your own website.

TikTokInstant FormWebsiteForm

Sources: 1. Marketing Science Global “Time Well Spent” Research 2021, conducted by Kantar 2. Basedon survey responses of Native Lead Generation advertisers on TikTok

TikTok Confidential & Proprietary

FOR SMALL & MEDIUM BUSINESSES | North America

Which form should I use?
TikTok Instant FormYour Website Form
You already have a lead form on yourwebsite with qualifying logic built in.

You want an in-app, seamless form forpotential leads and will qualify them later.

Good for:
●
●
●
●
●
●

Good for:

Reducing friction & steps for users
Building customer/email lists
Instant lead capture
Real-time CRM sync
Surveys with <10 questions
Not using Pixel

Boosting traffic to your site
Qualifying leads via your site
Tracking activity on your website
More detailed qualifying info andquestions (i.e., age, credit score)

●
●
●
●

Find via Ads Manager > Lead Gen Objective
Get started using our Instant Form User Guide

Find via Ads Manager > Conversion Objective
Get started using our Website Form User Guide

Find success with Lead Generation on TikTok

MYX, an education program in North America, significantly reduced their cost per lead using
our Lead Generation solutions. See the full case study and creative here.

97%
Decrease in Cost Per Lead (CPL)$6.64
Average CPL

2.4M
Video Views

Add subtitles to clarify your message
Go big with full screen: Stick toa 9:16 aspect ratio

Used a strong CTA toencourage form completion

Keep it short and sweet. 21-34
seconds is the recommended
length for in-feed ads

Sound ON! Choose from 1M+
royalty-free sounds in ourCommercial Music Library.
Apply Now >Customize your CTA button to your needs.

Use trends to spark creativity:
Learn from trending TikTok videos
and get inspiration for your ads.

Get started with your first TikTok Lead Generation campaign using Instant Form or yourown Website Form.

TikTok Confidential & Proprietary

FOR SMALL & MEDIUM BUSINESSES | Asia Pacific

Which form should I use?
TikTok Instant FormYour Website Form
You already have a lead form on yourwebsite with qualifying logic built in.

You want an in-app, seamless form forpotential leads and will qualify them later.

Good for:
●
●
●
●
●
●

Reducing friction & steps for users
Building customer/email lists
Instant lead capture
Real-time CRM sync
Surveys with <10 questions
Not using Pixel

Good for:

Boosting traffic to your site
Qualifying leads via your site
Tracking activity on your website
More detailed qualifying info andquestions (i.e., age, credit score)

●
●
●
●

Find via Ads Manager > Lead Gen Objective
Get started using our Instant Form User Guide

Find via Ads Manager > Conversion Objective
Get started using our Website Form User Guide

Find success with Lead Generation on TikTok

A local Australian photography studio ran a competition for a $5,000 modeling portfolio
package using a Lead Generation campaign. See the full case study and creative here.

52.8%

Lower CPL compared toConversion Campaign

11.9%

Conversion rate
(vs. goal of 10%)Go big with fullscreen: Stick to a
9:16 aspect ratio

300K+
Impressions

Keep it short and sweet. 21-34
seconds is the recommended
length for in-feed ads

Add subtitles to clarify
your message
Use a strong CTAto encourage form
completion

Sound ON! Choose from 1M+royalty-free sounds in our
Commercial Music Library.

Customize your CTA button to your needs.

Use trends to spark creativity:
Learn from trending TikTok videos
and get inspiration for your ads.

Get started with your first TikTok Lead Generation campaign using Instant Form or yourown Website Form.

TikTok Confidential & Proprietary

FOR SMALL & MEDIUM BUSINESSES | Europe, Middle East, & Africa

TikTok Confidential and Proprietary

Which form should I use?
TikTok Instant FormYour Website Form
You already have a lead form on yourwebsite with qualifying logic built in.

You want an in-app, seamless form forpotential leads and will qualify them later.

Good for:●●●●●●Good for:

Reducing friction & steps for users
Building customer/email lists
Instant lead capture
Real-time CRM sync
Surveys with <10 questions
Not using Pixel

●
●
●
●

Find via Ads Manager > Lead Gen Objective
Get started using our Instant Form User Guide

Boosting traffic to your site
Qualifying leads via your site
Tracking activity on your website
More detailed qualifying info andquestions (i.e., age, credit score)

Find via Ads Manager > Conversion Objective
Get started using our Website Form User Guide

Find success with Lead Generation on TikTok

Capitaine Study, a French leader in online education, launched a Lead Gen campaign to attract
new students and registrations its programs. See the full case study and creative here.

13X

428

Return on ad spend(ROAS)

3.6M

Leads

Impressions

Keep it short and sweet. 21-34
seconds is the recommended
length for in-feed ads

Go big with fullscreen: Stick to a9:16 aspect ratio

Add subtitlesto clarify yourmessage

Use a strong CTAto encourage form
completion

Sound ON! Choose from 1M+
royalty-free sounds in our
Commercial Music Library.

Learn More >Customize your CTA button to your needs.

Use trends to spark creativity:
Learn from trending TikTok videos
and get inspiration for your ads.

Get started with your first TikTok Lead Generation campaign using Instant Form or yourown Website Form.

TikTok Confidential & Proprietary

FOR SMALL & MEDIUM BUSINESSES | Latin America

TikTok Confidential and Proprietary

Which form should I use?
TikTok Instant FormYour Website Form
You already have a lead form on yourwebsite with qualifying logic built in.

You want an in-app, seamless form forpotential leads and will qualify them later.

Good for:
●
●
●
●
●
●

Good for:

Reducing friction & steps for users
Building customer/email lists
Instant lead capture
Real-time CRM sync
Surveys with <10 questions
Not using Pixel

Boosting traffic to your site
Qualifying leads via your site
Tracking activity on your website
More detailed qualifying info andquestions (i.e., age, credit score)

●
●
●
●

Find via Ads Manager > Lead Gen Objective
Get started using our Instant Form User Guide

Find via Ads Manager > Conversion Objective
Get started using our Website Form User Guide

Find success with Lead Generation on TikTokPés Sem Dor, the largest player in made-to-measure orthopedic insoles in Brazil, used Lead Gen toidentify and convert new customers. See the full case study and creative here.

19%Lower CPL thanother digital media

3.6K
Leads

Go big with fullscreen: Stick to a
9:16 aspect ratio

Add subtitles to clarify
your message

6.4M
Impressions

Keep it short and sweet. 21-34
seconds is the recommended
length for in-feed ads

Use a strong CTA
to encourage form
completion

Sound ON! Choose from 1M+
royalty-free sounds in ourCommercial Music Library.

Customize your CTA button to your needs.

Use trends to spark creativity:
Learn from trending TikTok videos
and get inspiration for your ads.

Get started with your first TikTok Lead Generation campaign using Instant Form or yourown Website Form.