FACE TO FACE
which are the companies you represent?
We represent international companies of reputein the cosmetics and personal care space. This
includes DSM , KAO , AAK , Ikeda Corporation,
Mitsubishi , Corum from Taiwan and Sumitomo ofJapan . The products find applications in Haircare, Skin care, Color Cosmetics, Oral care andCosmeceuticals. Our sister company Divakar
Chemicals has expertise in the Pharmaceutical,
Personal care and Food sectors.

To us atAnshul,
Adding Value comes first!
With a vast portfolio and growing
stronger by the day, Anshul Life
Sciences has made a mark for itself as
the preferred partner and distributor ofspecialty chemicals of global companies
in the Pharmaceutical, Nutraceuticals,
Cosmeceutical, Personal care andAgrochemicals segments. Cosmetech
caught up with Nagarajan Kailasam thedynamic C .E.O to know more about
the company’s beginnings and presentactivities.

Tell us about your customer focus.
We have pioneered the concept of customer
focused work teams, where employees areempowered contributors and not merely
participants in the process. Utilizing ourimporting, logistical and IT capabilities, we haveadded value to our supply chain. We have ourpresence in major cities like Mumbai, Bangalore,
Hyderabad, Kolkata, Ahmedabad, Chennai,Chandigarh and Delhi. We take complete chargeof procurement, stocking and delivery of our vast
product range from leading, world renowned,global suppliers. We offer quality technical services
and have three well equipped applicationlaboratories for formulation support and toprovide appropriate solutions.

as Anshul Agencies) an importer and distributor ofspecialty chemicals. We started with 4 persons
and today Anshul has 90 proud employees and apresence in major cities like Mumbai, Bangalore,Hyderabad, Kolkata, Ahmedabad, Chennai,Chandigarh and Delhi.

How do you add value?
Our Research & Development facilities in the
Pharmaceutical and Personal Care space are
powered with some of the best minds in theindustry, working round the clock to ensure that
we keep pace with the current global trends andset new ones as well. We develop productconcepts with prototype formulations. Customers

Tell us about your beginnings with Anshul.
I have been associated with the company sincelong. I started my career with the indefatigable K
C Shroff of the agrochemical company Excel
industries as a development chemist and was apart of a formulation team. On completing myMBA in 1985 I joined Ashwin Shroff and Ashok
in setting up Ashul Life Sciences (formerly known
18 COSMETECH DECEMBER 2013-JANUARY 2014

How do you choose the company
you represent? Is it based on their productline?
In some cases, it is the principals that find us.
Well, when reputed companies do their due
diligence, we feature among the preferred interms of our reputation and credibility and mainly
our customer focus. In other cases we identify
companies the area of opportunity and those notin our portfolio to partner with us in India .
Basically we approach our partnerships withbased on their product integrity and ethical waysof doing business.

In the cosmetics and personal care space,

who do not have R & D access can work in ourlabs to develop their formulations with support ofour trained staff. WE help them to innovate with
their existing product lines too.
How do see the growth of the personal careindustry in India?
The trend is now moving from basic products topremium ones. With the lowering of import duty
and opening of economy, the industry is on anupswing. This has attracted large corporates like
ITC and smaller regional players as well. Thepotential is huge. Anti Aging , Suncare , Mens
grooming and skin lightening are all large
segments.
Lastly will we see any new launches at theupcoming HPCI India ?
Our key launch at HPCI is the AAK personalcare range. All AAK personal care ingredients are
based on vegetable lipids and are ideal for safe
and sustainable formulations. AAK is the world
leader in shea butter and offers and is the base offor many of it’s ingredients which are marketed
under the Lipex brand. Mango, Canola, Cocoa,Coconut And Avocado are examples of othernatural sources used in their emollients. We will
also be launching a new product from DSM at theHPCI India.

COSMETECH DECEMBER 2013-JANUARY 201419