主な対象者

学部3-4年生プログラム名一橋大学海外派遣留学制度（交換留学制度）グローバルリーダー育成海外留学制度

奨学金等
大学基金等 (給付型)

大学基金 (給付型)

条件等●本学協定校への交換留学（留学期間１年以内）●派遣先大学毎に異なる語学要件等有り●募集人数160人程度●単位互換認定可●アメリカ：ハーバード大学●英国：オックスフォード大学●英国：ケンブリッジ大学●英国：LSE●派遣留学期間１年以内●派遣先大学毎に異なる語学要件等あり●募集人数４人程度●単位互換認定可●アメリカ：ペンシルヴァニア大学, スタンフォード大学, カリフォルニア大学（ロサンゼルス校／アーヴァイン校／デーヴィス校／バークレー校／サンタバーバラ校／リバーサイド校／サンディエゴ校）

学部2-4年生

一橋大学サマースクール等留学制度

大学基金等 (給付型)

学部生

異文化交流研修（春期・スペイン企業派遣）

大学基金等(給付型)

異文化交流研修（春期：シンガポール経営大学・マレーシア工科大学）●シンガポール：シンガポール経営大学●マレーシア：マレーシア工科大学●留学期間３週間程度（春季授業休業期間中）●４単位認定海外語学研修（英語）●アメリカ：スタンフォード大学, ペンシルヴァニア大学,ボストン大学,
カリフォルニア大学（デーヴィス校／アーヴァイン校）,オレゴン大学,
テキサス大学オースティン校●英国：グラスゴー大学,サセックス大学, ロンドン大学アジア・アフリカ研究院●オーストラリア：ニューサウスウェールズ大学,シドニー大学,クィーンズランド大学,
モナシュ大学●留学期間３週間、４週間、または５週間程度（夏季又は春季授業休業期間中）●４~７単位認定(派遣先大学により異なる)●派遣先大学毎に異なる語学要件等有り

ドイツ語短期海外語学研修

大学基金等(給付型)

経済学部・法学部・社会学部グローバル・リーダーズ・プログラム

学部生

プログラム名経済学部短期海外調査（アジア新興国）
経済学部短期海外調査（欧州）

学部3-4年生
大学院生

法学部GLP国際セミナー（ベルギー）
Euro-Asia Summer School

学部3-4年生

法学部GLP国際セミナー（中国）

学部3-4年生
大学院生

法学部GLP国際セミナー（英国）International Seminar (UK)

学部3-4年生

法学部GLP国際セミナー
（韓国）

社会学部
2年生

社会学部GLP海外短期調査●ドイツ：アーヘン語学アカデミー●留学期間４週間以内（夏季授業休業期間中）●６単位認定●大学院生も参加可能だが、単位認定不可●フランス：サン=テティエンヌ大学附属の語学・文明国際センター
またはグルノーブル大学附属の大学フランス語教育センター●留学期間４週間程度（春季授業休業期間中）●６単位認定●大学院生も参加可能だが、単位認定不可

フランス語短期海外語学研修

主な対象者●スペイン：Berge社●留学期間５週間程度（春季授業休業期間中）●７単位認定●TOEFL79
（iBT）
, 550
（PBT）
, TOEIC730, IELTS6.5程度（スペイン語能力（DELE中級以上）保持者は優遇）奨学金等

大学基金等 (給付型)

条件等●今年度は中国を予定●留学期間10日間程度（夏季授業休業期間中）●連動する基礎ゼミナールとセットで履修し８単位認定（春・夏学期基礎ゼミナール２単位、
秋・冬学期基礎ゼミナール２単位、短期海外調査４単位）●今年度はフランス,オランダを予定●留学期間11日間程度（春季授業休業期間中）●連動する基礎ゼミナールとセットで履修し８単位認定（春・夏学期基礎ゼミナール２単位、
秋・冬学期基礎ゼミナール２単位、短期海外調査４単位）●今年度はスペインのInstitut Barcelona d ‘Estudis Internacionals(IBEI)と共同で、スペインにて開催予定●留学期間１～２週間程度（夏季授業休業期間中）●２単位認定●全学部、全大学院を対象とする

大学基金等
（給付型）

●留学先は中国を予定●留学期間は４日間～５日間程度（夏季集中講義期間中）●２単位認定●全学部を対象とする●今年度はケンブリッジ大学にて開催予定●留学期間１週間程度（冬季授業休業期間中）●２単位認定●全学部、全大学院を対象とする

ー
大学基金等
（給付型）

●今年度は一橋大学での開催予定●合同セミナーは１日間（冬季授業期間中）
ただし、準備期間は１ヶ月程度を予定している●２単位認定●全学部を対象とする●留学先はフィリピンを予定●留学期間は７日間程度（夏季集中講義期間中）●４単位認定●上書き履修不可、反復履修不可

２０２０●オーストラリア：モナシュ大学●留学期間４週間程度（夏季授業休業期間中）●６単位認定●TOEFL71（iBT）, IELTS5.5程度を有すること●TOEFL530（ITP）, TOEIC700も可能

異文化交流研修（夏期・モナシュ大学・グローバル・プロフェッショナル・
プログラム）
学部生●カナダ:ブリティッシュ・コロンビア大学●イタリア：ボッコーニ大学●英国：LSE, ロンドン大学アジア・アフリカ研究院, グラスゴー大学●オーストリア：ウィーン経済大学●スペイン：ESADEビジネススクール●デンマーク：コペンハーゲン経済大学●ドイツ：マンハイム大学●フランス：パリ政治学院, HEC経営大学院●韓国：ソウル大学●シンガポール：シンガポール経営大学●中国：北京大学, 中国人民大学●香港：香港大学●オーストラリア：クィーンズランド大学●留学期間２週間～２ヶ月程度●派遣先大学毎に異なる語学要件等あり●単位互換認定可

異文化交流研修（春期・スペイン企業研修） 学生体験記

学部3-4年生
大学院生

海外への留学プログラムマップ2020年度

一橋大学

全学プログラム

一橋大学

Study Abroad Programs

BERGÉ
INTERNATIONALTALENT PROGRAMME2020

STUDENT REFLECTIONSFEBRUARY 1 TO MARCH 9

BERGÉ INTERNATIONALTALENT PROGRAMME 2020/// プログラム ///STUDENT REFLECTIONS

一橋大学サマースクール等留学制度

http://international.hit-u.ac.jp/jp/abroad/index.php

ドイツ語短期海外語学研修

https://sites.google.com/site/gogakukenshu/

TABLE
OF
C ON T EN TS///URL///

一橋大学海外派遣・
グローバルリーダー育成海外留学制度

http://international.hit-u.ac.jp/jp/abroad/haken/index.html

海外語学研修（英語）http://international.hit-u.ac.jp/jp/abroad/FESTA/index.html

フランス語短期海外語学研修

http://international.hit-u.ac.jp/jp/abroad/France/index.html

異文化交流研修http://international.hit-u.ac.jp/jp/courses/index.html（モナシュ、スペイン、シンガポール・マレーシア）
経済学部 短期海外調査

http://www4.econ.hit-u.ac.jp/glp/?page_id=7

商学部 渋沢スカラーシップ

http://ssp.cm.hit-u.ac.jp/

経済学部 グローバル・リーダーズ・プログラム http://www4.econ.hit-u.ac.jp/glp/
法学部 グローバル・リーダーズ・プログラム

社会学部グローバル・リーダーズ・プログラム

http://www.law.hit-u.ac.jp/faculty/glp
http://www.soc.hit-u.ac.jp/glp/ja/index.html

社会学部 グローバル・リーダーズ・プログラム http://www.soc.hit-u.ac.jp/glp/ja/index.html/// お問い合わせ先 ///■国際教育交流センター留学生・海外留学相談室
URL・・・http://international.hit-u.ac.jp/jp/cgee/advising/index.html■学務部教務課
TEL・・・042-580-8764 ／ E-mail・・・edu-gs.g@dm.hit-u.ac.jp

01 Opening Remarks■教務課グローバルスキルズ室（海外語学研修（英語）および一橋大学サマースクール等留学制度）
TEL・・・042-580-8175 ／ E-mail・・・g-skills.g@dm.hit-u.ac.jp

03 Course Information
06 Member Introductions
08 Bergé y Compañía Introduction
10 Team Projects
Bergé International Talent Programme 2020Student Reflections

14 A Day in Madrid

一橋大学異文化交流研修（春期・スペイン企業派遣）
学生体験記

16 Official Visits and Activities
22 Student Reflections
46 Art in Life

2020年 8月 発行

47 Workwear Suggestions
48 Exploring Madrid
50 Memories of Our Trips
55 Messages from Korean Colleagues
56 Concluding Words

発行者
印刷

デザイン

一橋大学国際教育交流センター〒186-8601 東京都国立市2-1

株式会社ヂヤンテイシステムサービス
YUKANO IDEA

Some Vectors graphics designed by Freepik

OPENING
REMARKSJin AbeAssociate Professor
Director
Center for Global Education and Exchange
Hitotsubashi University

International Talent Programme XIII Reflection:
All done online
When our students arrived on February 1 in Spain, COVID-19 infections were sweeping througheastern Asian nations, but the problem was still considered a geographically isolated issue.
Even during my program visit in the middle of February, life in Madrid was operating like I havealways known – bars were filled with laugher, tables were loaded with tapas and wine, and plazas
and streets were bustling with families and tourists. And yet, no sooner than the students were
graduated from the International Talent Programme and returned home, the world encountered adramatic shift, from social/physical distancing to lockdown.
Soon, Japan went into a state of emergency, much like the rest of the world. The university’s
new semester had to be postponed until May. Our Reflection Project team could no longer holda physical meeting. And yet, they were perhaps one of the most productive teams I have been
associated with, having finished most of the contents by mid-May. Never mind that they had moretime on their hand than usual. They had their own challenges in that none was able to meet faceto-face since they returned from Madrid. This remarkable display of project management andteamwork is a direct result of how well they have worked together and lived together during theInternational Talent Programme.
For this, I would like to convey my deepest appreciation to everyone at Bergé who developed
and carried out the International Talent Programme – Chairman Mr. Jaime Gorbeña, Mr. Joaquín
Eulate, International Talent Programme Coordinator Mr. Javier Arias, wonderful Bergé mentors andstaff members, all of whom have taken great care of our students year in and year out. Especially
noteworthy to this year’s International Talent Programme is the addition of a new internshipstructure, featured on pages 10-13 of this report. This project-based approach received high praiseon students’ post-program evaluation, which is a testament to how much effort and thought went
into developing this learning module by the Bergé y Compañía International Talent Programme
coordinator and mentors.
There is no doubt that the five weeks students spent in Madrid will have left a lifelong positive
impact on their lives. We hope this year’s booklet contains many more of these little insights andepisodes that reflect our discoveries in Spain and about students themselves.
Here is hoping that you and your family members are staying strong, healthy, and in good spirits.

本体験記内には、職場の同僚とワインを飲むといったビジネスシーンの表記や写真があります。スペインでは昼食の一部としてワインを１～２杯飲み、その中で商談や懇談を行うのが一般的な慣習です。昼食の後もまた働くわけですから深酒はしません。日本における接待や懇談に相当する部分が午後２時から４時の間に行われているといった感覚です。一方で、酔って大声を上げたり、はしゃいだり、迷惑をかける行為は大人らしさを欠く行為としてタブーとされています（お祭りはその限りではありません）。 上手にお酒をたしなむことはスペイン文化において人間関係構築の潤滑油として根付いています。これらの文化背景を踏まえた上で飲酒に関する表記をご理解いただければ幸いです。

OPENING REMARKS

1OPENING
REMARKSJohn F. Mancuso
Associate Professor
Hitotsubashi University
Mori Arinori Institute for Higher Education
And Global Mobility, Center for General Education

Reflection is Good for the Soul
As I write this article, my beloved Spain has been in lockdown for nearly two months.
The scheduled reopening of the country will take place in phases, which hopefully will becompleted by June 24.
At first, many of my Spanish friends didn’t take the seemingly dire situation seriously. The
Spanish have always appeared to me as people who laugh in the face of danger. I havealways admired such a gutsy attitude since, as a New Yorker, fear is my life. This gravesituation, however, started to be realized after a few weeks. My first jovial friends became stoic
and then depressed. I engaged in video chats with them more often and this transformation
startled me.
But then something interesting started to happen: my Spanish friends seemed to embody
what was observed on Kojima Island, in that, once a trait is learned by a group, it spreads
exponentially through the population. My Spanish friends all at once, announced that themess they were in would become their masterpiece. When asked how they came to that
conclusion, their one-word answer was: Reflection.

Schedule －曜日時限－
秋冬学期

水曜日４限
（ときに４～５限（15:15～最大18:55））

Instructors －教員－
阿部 仁
ジョン F. マンキューソ

Course Outline －授業概要－
異文化交流研修(春期・スペイン企業派遣)では、春季休業期間（５週間）にスペイン・Bergé社にてグループスタ
ディ形式で異文化に触れ、講義、研修、実習に参加する。

Attainment Target －授業科目の到達目標－
文化の違いを越えて協働する経験を通じ、グローバル社会で実力を発揮できる自信を育て、異文化環境におけるコミュニケーション能力（自分から発信する力、異なる考えを受信する力）を向上することを学習目標とする。

Grading Criteria －成績評価の方法－

One friend dusted off old exercise equipment and proclaimed that he would lose weight. His
progress has been steady and impressive. His wife has joined him. I have called him several
times during one of his many daily workout sessions covered in sweat asking me to call him
back after he finished. Another friend has been spending large parts of her day, sheltered-inplace, reading. She’s already devoured many classics of both Spanish and English literature,books she never could get to when she was raising her son.

オリエンテーションプログラムへの参加とクラス運営(役割)への貢献度（30%）
、派遣先によるパフォーマンス評定（30％）
、体験記の完成（40%）
により総合評価する。
妥当な理由がない限り欠席は２回までとし３回以上欠席したものはＦとする。

It is true that when we have time, we often reflect on our lives.

Date

Japan, for various reasons, was not locked down, and people, although encouraged to stayhome, could go out freely if they chose. My Spanish friends were envious, albeit in a guarded
manner for my safety. I was touched by the concern. Still, I certainly have only ventured out tobuy groceries. I, too, have spent lots of time in quiet mediation, followed by contemplation, notin the Christian practice of prayer, but the metaphysical quest an alternative meaning.
In this 2020 volume, we have a collection of articles and photo essays that attempt to unravel
five weeks of activities so we, the reader, can possibly delve into the minds, and comprehend
what this group of six university students experienced during their internship at Bergé yCompañía. As you read and view the photos, put yourself in their place, even though it is
not an easy task. Truly, many experiences are joyous, but many are not. However, it is thosespecific moments of pain when so much gain is realized. Growth is never easy. This Reflection
Booklet is an honest explanation of such lessons.
The conclusion that one can draw from these reflections is growth that will, no doubt, last alifetime. I, too, have no doubt that once Spain’s lockdown is concluded “mi querida España”
will be stronger, wiser, and have a renewed purpose to move forward—a mess transformed tomasterpiece.
Reflection is certainly good for the soul.

2

CO U R S E I N F O R M AT I O N

Bergé International Talent Programme 20202019

Activities
September 18
October2

Course Information Session
Deadline for submitting intent to participate (to Academic Affairs Office)October 16Group interview by faculty members

October 23

How to develop a cover letter and resume in English

October 25

Deadline for submitting application (to Academic Affairs Office)November4

Announcing selected participants (via Academic Affairs Office bulletin)

November

6

Pre-Departure Orientation No. 1 Kickoff, Overview, Travel Logistics

November 13

Pre-Departure Orientation No. 2 Spanish Culture/Madrid

November 20

Pre-Departure Orientation No. 3 Spanish Lesson

November 27

Pre-Departure Orientation No. 4 Spanish Lesson

December4

Pre-Departure Orientation No. 5 Spanish Lesson

December

11

Pre-Departure Orientation No. 6 John Mancuso Time!

December 18
2020 February 1 – March 9
March 13
February to July

Pre-Departure Orientation No. 7 Setting Objectives, Tying Loose Ends, Editors’ Meeting
Short-Term Study Abroad (5 weeks)
Post-Program Reflection Meeting
Developing Student Reflections

COURSE INFORMATION

3

PROGRAM CALENDER
2020

MONDAY3

TUESDAYWEDNESDAY

FRIDAY

SATURDAYSUNDAYFe br uar y
1

2

Arrival at Madrid

10:00 Madrid Tour

Airport pick up

14:00-16:00 'Tapeo' Lunch

Transfer to the apartments
20:30 Welcome Dinner

4

5

6

7

8

8:45 Pick up at Apartments
8:30-9:30 Spanish Class
Reception to Bergé offices
14:00-15:30 Lunch
9:15 Bergé y Compañía Corporate Presentation
12:30 Welcome Reception
14:00-15:30 Lunch
16:00 Business Case Presentation

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

Visit Salamanca day 2

14:00-15:30 Lunch

14:00-15:30 Lunch

13:30 Transfer to Salamanca and Visit Transfer to Ávila and Segovia

10

11

12

13

14

15

16

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

10:30 Transfer to Bilbao

10:00 Transfer to Madrid

14:00-15:30 Lunch

9:30 Visit Toyota Spain

14:00-15:30 Lunch

14:00 Transfer to Cuzcurrita del Río Tirón 12:00 Visit to Bilbao Port

Visit and lunch in Burgos

18:00 Real Madrid-Celta de Vigo
Match

14:00-15:30 Lunch

18:00 Bentley/Almendro Social

18:00 Visit to Cuzcurrita Wineries

22

23

15:30 Colección Bergé Visit

9

Return to Madrid

17:00 Shipping Presentation

17

18

19

20

21

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

14:00-15:30 Lunch

14:00-15:30 Lunch

14:00-15:00 Lunch

9:30 Visit Hyundai Spain

18:00 Bergé Logistics Presentation

14:00-15:30 Lunch

March

24

25

26

27

28

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

14:00-15:30 Lunch

14:00-15:30 Lunch

14:00-15:30 Lunch

14:00-15:30 Lunch

14:00-15:30 Lunch

16:00 Ciempozuelos Logistics Center
Visit

17:00 Santiago Bernabeu Tour

17:00 Mitsubishi Spain Presentation

4

THURSDAY

29

1

7

8

2

3

4

5

6

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

8:30-9:30 Spanish Class

9:00 Business Cases Presentations

Departure

14:00-15:30 Lunch

14:00-15:30 Lunch

13:00 Japanese Embassy Reception

14:00-15:30 Lunch

13:00 Farewell Reception

Transfer to airport

15:30 SsangYong Spain Presentation

19:00 Flamenco Show

14:00-15:30 Lunch

Bergé International Talent Programme 2020

COURSE INFORMATION

5

Bergé 2020

MEMBER

Going to Spain and joining an internship have been two of my biggest objectives as a university
student. That explains how ideal this programme is to me. Hearing about the International Talent
Programme soon after I entered Hitotsubashi University, I at once felt that this internship was forme, and I have been eager to be a part of it since then. I am truly grateful for being provided withthis precious opportunity. The first time I got seriously interested in Spain was when I acted in aplay in Spanish during my first year of high school. Looking back, that was one of the most exciting
challenges I ever made in 15 years of acting because I usually performed only in English andJapanese. The passion I felt from the Spanish language stirred my desire to directly learn andexperience the culture of that country. Now that I am learning Spanish as my third language atuniversity, I also hope to improve my Spanish speaking skills throughout the five weeks in Spain.
At the same time, I intend to broaden my knowledge and to gain deeper understanding of various
professions throughout this internship. Despite my interest in working internationally, I have had
few experiences in a work setting, much less at an international company. I am determined tomake the most of this programme and to think of and make decisions about my future.

Mizuki Kimura

Faculty：Social Science
Year：Freshman

I am always very excited and become fulfilled whenever I meet new people and create goodmemories. When I entered Hitotsubashi University, I have had a great desire to be a part of thisInternational Talent Programme. My reason to join this program was not only because of theexcitement of going abroad, but also because I firmly believe all the experiences and challenges, I
will have working and living in an unfamiliar environment will become a driving force behind mypersonal and professional development. I have always felt that it is not enough to study only in one
country and for that reason I have always endeavored to gain more knowledge and practicalexperiences in other countries. Thus, I have a faith that having an internship at a Spanish company,
Bergé y Compañía, which has 150 years of successful history, and a broad network in SouthAmerica and Europe, would be an unforgettable and precious experience to me. I think this realworld working experience will academically and culturally upgrade myself to be more suitable as a
globally talented individual. I am confident that these five weeks will be a great memory andtreasure for not only myself and but also for my colleagues, fulfilling myself even more.

Hyunseok Cho

Faculty：Commerce
Year：Sophomore

I believe the characteristics of passion and curiosity differentiate myself from others. When I wasin the second year of high school, I made up my mind to leave Japan for a one-year adventure to
the United States of America. By overcoming many hardships during the exchange, I found theexperience of getting out of comfort zone enriched my life because I could learn something new.
The experience of living abroad got me interested in working in an international work environment
for my future career. I see this internship experience at Bergé y Compañía very attractive, because
I believe it will provide a wonderful opportunity for me to cultivate a sense of working in a global
community. Since this is going to be my first experience of working abroad, I am excited to make avery first step toward realizing my dream of working in an international environment.

Misa Kamiyama

6

Bergé International Talent Programme 2020

Faculty：Social Science
Year：Sophomore

INTRODUCTIONSHaving lived abroad for eight years, and next summer participating in a one-year exchange
student program in the US, I think it’s fair to say that I am more of an “international” person than atypical Japanese university student. However, my overseas experience is purely academic, andwhen it comes to overseas work experience, I have none. As a second-year student, I felt that thiswas the perfect timing and opportunity to find out what it is like working abroad, to clarify what I
wanted to do in the future. Hopefully the Bergé International Talent Programme will further
stimulate my will to work and succeed on a global scale. For about ten years, I have been a big fanof the football club, Real Madrid, and coincidentally, this wonderful program takes place in Madrid,a city I’ve always desired to visit. So, here I am taking advantage of this perfect opportunity!

Yotaro Miyagawa

Faculty：Law
Year：Sophomore

As a student who hopes to work overseas in the future. I have always sought for an opportunity tohave global experiences. Having a dream to work for people in need who are suffering from social
issues in the world, the International Talent Program at Bergé y Compañía provided the best
opportunity for me to actually have an experience of working in an intercultural environment. I
hope to build self-confidence and gain communication skills through this five-week professional
business program. Since I major in international relations at university, this is my first time to workin an actual business environment. The experience of completing something new and challenging
always gives me the courage to step outside of my world by helping me to be a little more
confident of myself. Also improving communication skills is one of the crucial goals that I want toachieve, as it is very much needed in this globalised world to understand and work with people
who have various cultural backgrounds.

Shino Kato

Faculty：Law
Year：Sophomore

My motivation to major in International Relations was based on my family history which has roots bothin Korea and Japan. It is for that main reason why I believe that this internship offered by Bergé yCompañía S.A. is the perfect training opportunity to assist me to become a global citizen who would
like to contribute to world peace. Living in Spain has been one of my biggest dreams since I was aninternational middle school student, studying Spanish for three years, and I became fascinated by thelanguage and culture of the country. In this regard, I wanted Spain to be the next stage in myinternational journey, and I am very glad that one of my dreams has come to a realization. Currently, I
am working at a Japanese domestic company as a Research Assistant. At work, I am playing a role ofcommunication nexus for interns and the company, by utilizing my diverse language ability and cultural
understanding in order to create a synergy effect between both Koreans and Japanese interns byminimizing any miscommunication. Thanks to my academic and life experience in Japan, I have learned
how to forge successful relationships with diverse sets of people. Under such circumstances, I trained
myself to learn to grasp invisible norms in order to integrate and build relationships across cultures. It is
my honor to have an opportunity to utilize my experience as a bridge between Japanese and Koreancolleagues participating in this program. I am excited by the chance to experience this short-term global
training, which will fulfill my academic interest in both Spanish culture and Korea-Japan relations andprovide international work experience.

Seungmin Lee

Faculty：Law
Year：Sophomore

MEMBER INTRODUCTIONS

7

B E R G É

Y

About
Bergé y Compañía was established in Bilbao in 1870 as a ship broker and stevedoring
company. Between 1940 and 1960 the corporation established a nationwide network, opening

CO M PA Ñ Í A

offices at principal ports in Spain. In 1979, Bergé y Compañía began to diversify with theimportation of automotive distribution companies. Since then, the group has expanded into
new areas such as f inance, logistics , insurance brokerage, environment , and newtechnologies. With a team of more than 4,500 people and presence in ten countries, thegroup has two main sub-holdings: Bergé, whose main activities are intermodal logistic
services; and Bergé Auto, dedicated to the distribution of automobiles and the developmentof mobility projects within the new digital economy. This year, in 2020, the company sees the

INTRODUCTION

150th anniversary of its foundation.
Bergé y Compañía intends to strengthen the bond with Japan and South Korea by offering
Hitotsubashi University and Chung-Ang University students a chance to participate in theInternational Talent Programme. Since 2008, more than a hundred outstanding students haveparticipated in the programme, gained priceless experiences, and making wonderful
memories that will last a lifetime.

Divisions
Bergé (Infrastructure and Logistic Services)
Developed to port operations, vehicle logistics, energy logistics, general logistics, andshipping. Leading company in handling goods via ports, ship brokerage, comprehensive
car logistics, outsourcing of industrial logistics and transportation of wind-powered
generators and their components from the manufacturing source to their destinations.

Bergé Auto (Automotive)
Currently, the largest private car distributor on the Iberian Peninsula and in Latin America.
Represents 27 brands in 9 markets worldwide. In Europe: Spain, the Canary Islands,
Portugal, Finland, and Switzerland. In Latin America: Chile, Peru, Argentina, and Colombia.
B4Motion was established in 2015, as a “Venture-Lab”, in order to enhance the presentday traditional vehicle distribution business and to participate in future mobility services.

8

Bergé International Talent Programme 2020

Bodega Castillo de Cuzcurrita (Cuzcurrita Castle Winery)
Built from the late 14th to the early 15th Century, had been subject of various purchases
and sales, until 1999 when it was acquired by Bergé y Compañía; producing approximately
72,000 bottles of outstanding Rioja wine annually.

Colección Bergé (Contemporary Art Collection)Works from emerging artists that reflect our reality and projection to the future withreferences from the past and the beginnings of art. The collection is representative of thecompany and its 150 years of history, with a desire to always look to the future.

BERGÉ Y COMPAÑÍA INTRODUCTION

9Bergé - Logistics Service

T E A M
PR OJ E CT S

INTRODUCTION
Within the four members that were assigned to Bergé, wewere further split into two teams, each having their own
mentor. Our five-week project was for each team to comeup with a startup business which would provide innovative
solutions for the port logistics sector and compete to see
which team could come up with a better idea. We mademultiple presentations and deepened our idea throughmany tools such as a business model canvas and businessprocess model. During the last week of the program, bothteams made an elevator pitch where we received evaluationfrom the actual workers in Bergé.

Since this year marked the 150th anniversary of Bergé y Compañía, there were a few
changes made to the ITP. We were divided into three teams of four members, andeach team was composed of two interns from Hitotsubashi University (Japan) andtwo from Chung-Ang University (South Korea) to work together through the whole
program with mentors in each department.

TEAM

Bergé
Logistics Service

Bergé Auto
Digital Hub

The Logistics Service department of Bergé yCompañía aims to provide value to the entire
supply chain from beginning to end, for all typesof cargo and destinations.

Digital Hub deals with digital strategies for Bergé
Auto. We identified the opportunity in marketing
activities of automotive brands by analyzing datain the digital environment and pulling togethersocial KPI (Key Performance Indicator), customer
journey, and trends.

B4Motion, established by Berge Auto in 2015,
aims to develop possible solutions for future
mobility service by launching innovative startups
as well as being a leading investor for others inthe same sector.

Mentors
Mr. Iñaki Fraile de Moya
Mr. Carlos Hernández Galán

Mentors
Mr. Alberto Díaz Dominguez
Mr. César Valverde Bourgon

MentorMr. Jaime Loring

Members
Yotaro Miyagawa
Chaeun Kong (Hannah)
Hyunseok Cho
Sanghyun Oh (Roy)Members
Jiwon Park
Misa Kamiyama
Mizuki Kimura
Jongchan Yim (Jimmy)

Members
Yeseul Jung (Lucia)
Siwon Moon
Shino Kato
Seungmin Lee

10

Bergé International Talent Programme 2020

B4Motion

Yotaro Miyagawa
Chaeun Kong (Hannah)

Led by mentor Mr. Iñaki Fraile de Moya, Chaeun (Hannah)
and I came up with an app called “InPort Tracker” to try
to tackle the problem of port congestion. This is an app
that manages carrier traffic inside ports. We decided that
artificial intelligence would be the key feature of this app,
where AI would create the most efficient schedules for
management of cargo carriers. Alongside AI, we also chose
to apply big data so that all major stakeholders involvedin port operations could form a large ecosystem where
they can share information to optimize logistics flow.
After the elevator pitch, we were very happy to hear fromprofessionals that this app had the potential to be applicablein the real maritime industry.

TEAM

Hyunseok Cho
Sanghyun Oh (Roy)The team detected some problems with conventional ports
and shipping companies. For example, conventional ports
and container terminals had various problems such as
delays in container transportation, congestion of transport
vehicles, risk of mis-delivery, and unpaid transaction
payments. Also, while troubleshooting is important, smart
ports ultimately aim for 100 percent automation. In otherwords, we needed to find a means to effectively control
IoT devices. Thus, we focused on certain technologies: IoT,
Blockchain, and 5G. Therefore, we suggested developing a
new app “DAPPORT”, which stands for decentralized app
and port, in order to consolidate all these technologies in
the Smart Port. Our vision was to create a powerful platformthat would be able to control not only all IoT devices in a
port, but all the transactions at once.

TEAM PROJECTS

11

Bergé Auto - Digital Hub
Our work

Each member was in charge of a specific car brand from his or
her home country and conducted market research (Project 1) andDigital Competitiveness Index (DCI) analysis (Project 2). We basicallyworked individually, but we were always free to talk to each other inorder to cooperate and share our findings.

Brands we worked on
Jiwon Park : Ssangyong Motors
Jongchan Yim (Jimmy) : KIA
Misa K amiyama : Mitsubishi Motors
Mizuki Kimura : Subaru

Market Research & Benchmark

stProject

MEMBERS
Shino Kato
Yeseul Jung (Lucia)
Seungmin Lee
Siwon Moon

We figured out how each brand was performing in our home country. We
collected data from official websites and public databases and analyzed
how the brands were performing in the automotive market.
To narrow down the content, the automotive market research included
clarifying global ranking of vehicle sales and manufactures, market share ofeach brand in the domestic market, distribution of assembly plants, sales
trends by car types, and growth in popularity of alternative energy vehicles.
As for the brand analysis, we identified competitive advantages, createdbuyers persona, and put together customer journey and user experience.

Digital Competitiveness Index Analysisnd
Project

B4MotionWith specific IT tools called Talkwalker, SimilarWeb, and Google Trends, weanalyzed the competitiveness of each brand in the digital environment. We
assessed our own brand versus its four chosen competitors in the domestic
market.
We focused on five categories: brand awareness, brand reputation, digitalasset, engagement, and influencers.
Our teacher César introduced us the tools that visualize the DCIs (Digital
Competitiveness Index) of automotive brands. He was very nice and always
helped us with any problems.

At B4Motion, our task was to develop a startup company
which provides a mobility service for the young, elderly, or
disabled. Four of us together went through the main processof starting a business by following the five steps set by ourmentor, which were research, market strategy, product andtechnology, business modelling, and startup presentation.
Also master classes were prepared at each stage by an
executive from that sector, so that we could improve ouridea based on the comments from professionals.
For research and market strategy, we had to come up with
the idea of our service and draft a market requirement
document for it. The idea must be based on customer needs,
market opportunity, and worldwide trends in the mobility
industry. After deciding on the idea, we moved to productand technology. Research was done on technology needed
to make our idea possible. We developed a business model
based on the calculation of monthly cost and revenue forthe first two years of our business. Finally, we delivered ourpresentation several times in front of the executives and got
feedback from them not only on the idea, but also on ourpresentation skills.

Final Presentation
On the final day of our internship, we hada presentation in front the executivesof the company. After 45 minutes of ourpresentation, our mentor told us that wewere the best team! We are very luckythat we could have an opportunity toexperience an advanced professional taskwith wonderful people.

The service that our startup company would provide wascalled “Wheely.” It is an application that combines map andtaxi services for wheelchair-bound people. The map feature
will show accessibility of places and obstacles on pedestrianroads as well as give the most efficient destination routes.
You can order a wheelchair accessible taxi which travels
door to door by using the same app. Currently there is no
map which contains sufficient information for wheelchairbound people, nor a service which allows the disabled
to use a map and call a taxi in one app. Starting from
Madrid, which has the third largest number of disabled in
Spain, Wheely can be a mobility solution which enables
the disabled to move around more freely by utilizing newtechnologies such as Open Street Map or Google mapping
and routing platforms.
All four of us in Digital Hub became such good friends! We talked a
lot in and out of the office and we went out to have dinner together.

12

Bergé International Talent Programme 2020

TEAM PROJECTS

13

Misa’s Typical Workday
Morning
7:00 AM

Yotaro’s Day off

Spanish class
8:30 AM to 9:30 AM

Wake up/Breakfast at apartment
8:00 AMMy roommate’s alarm clock wakes us both up at 7
AM. We are not morning people at all. But, if we could

Every morning on weekdays, we had Spanish

actually get up, ready, and out of the apartment

class. The teacher, Sonia, was really a sweet

quickly, we had enough time to have breakfast at alady and we enjoyed learning Spanish withcafé close to the Bergé y Compañía offices.

her.

I usually ate f ruit, yogurt, and bread or cereal bought at a nearby
supermarket. The supermarket was just a 5-minute walk f rom theapartment, so we went there almost every day to buy food.

Walk around Gran Vía
10:00 AMWork
9:30 AM to 6:30 PM

Gran Vía is one of Madrid’s biggest shopping areas

After the Spanish class, I went up to the 3rd floor

about anything. Gran Vía is always crowded withof the Bergé y Compañía building and started

people looking for clothes at famous Spanish

working. In my department, we were usuallybrands such as Zara, Mango, and Pull & Bear.

where you can buy clothes, food, souvenirs, justconducting research on the KPIs of the automotive
company. About twice a week, we had a groupmeeting in order to catch up with everything andshare our progress. The team members and thementors were really nice and I had a good time

We had lunch at a restaurant close to ourworking with them.

apartment building, where we had churroswith hot chocolate, sandwiches, and tinto deverano (red wine with soda).

Lunch
2:00 PM

Short break Some people went out to a café close to the off ice, but I
around 11: 30 AM usually spent my time in the office cafeteria, where we could
People in the company were free to go out for a short break.

Enjoy Retiro Park
3:00 PMpurchase snacks and coffee.

Lunch
2:00 PM to 3:30 PM

Retiro Park is one of the biggest parks

I usually went back to the apartment andi n M a d ri d l o c a te d ve r y cl o s e to o u r

cooked for myself, but sometimes I went out

apartment building and office, with a lake

to restaurants with other team members. We

which resembles the one in Inokashirahad different plans each day, but on certain

Park in Tokyo. After we walked around thedays we went to Retiro Park with somepark, we went for a boat ride and enjoyedsandwiches to relax.

the nice weather, just like a typical
Madrileño would do.

Relax
7:00 PM to 10:00 PM

Dinner
10:00 PM to…

I usually had a good time with other teamSometimes we went out to a restaurant to enjoy a fancy

Atlético Madrid vs Granada
10:00 PMmembers. Since we lived close to a shopping

dinner, or we shared dinner with other team members

I went alone to Wanda Metropolitano (Atlético Madrid’s

area, we often went out to enjoy shopping.

in the apartment. On certain days, I went out with mystadium) to watch a soccer game. With a bocadillo (a sandwich

Also, we went to a supermarket nearby ourcolleagues of the Digital Hub to a Spanish restaurant, whichwith cheese and pork) and beer in my hands, I learned how toapartment almost every day to get groceries

was really good. Thanks to our apartment’s perfect location,

support the players by singing and jumping, from a supporterfor our dinner.

we were able to find good restaurants nearby. After dinner,

sitting beside me. On my way back to the apartment, on the

I went straight back home to get ready to sleep, in order tometro, I was already missing the incredible atmosphere of the

A
DAY
I
N
A DAY I N
be able to get up at a proper time the next day.

14

Bergé International Talent Programme 2020

MADR
I
D
MADR I D

stadium.

A DAY IN MADRID

15

OFFICIAL VISITSAND
ACTIVITIESColección Bergé
Bergé y Compañía has a wonderful modern art
collection at their Madrid headquarters. Thisis because the company believes that theyshare the same philosophy with contemporaryart, which is “always looking to the future”.
Therefore, some of the collection sits in the very
offices we work: to remind the workers of the
Bergé y Compañía spirit. We were explainedthat all the artworks have significant meanings
or messages they want to tell, so it was fun
expanding our imagination to think of what
each of the artworks could possibly mean.
The art installation, pictured on the right, is an
example of a piece that attempts to make us
think. The TV screen is showing what looks

Welcome Dinner

Madrid Tour

like a bad traffic jam. However, in reality, it isjust a group of toy cars rolling on a treadmill,
captured by a video camera at the front. This
exhibit represents “fake news”, which has beena significant problem in modern society.

Salamanca

On our second day in Spain, we had the chance to look around the central
part of Madrid. We went on a wonderful walking tour with a local guide. We
visited some of Madrid’s most iconic sites where we were given interesting
explanations of Spanish history. This helped us to get familiar with the cityof Madrid. After the tour, we had cocido, a typical Spanish lunch with beans
and meat. We were so full after the lunch that even though Pablo suggested
going back to our apartment by metro, we chose to walk back.

During our first weekend in Spain we went on a trip to Salamanca. In thisbeautiful city, with one of the oldest universities in the world, we loved thecityscape both day and night. We could not believe that we were inside a
university that has been in existence for more than 800 years! At night, we had
a great dinner at a fancy restaurant where they served delicious meat withwine. Again with a full stomach, the walk back to our hotel in the beautiful city
was amazing.

Welcome Reception

Soon after having arrived at our apartment from theairport, we were invited by Mr. Javier Arias and Mr.
Pablo Gómez to a welcome dinner along with our
Korean colleagues at a nearby restaurant. Thoughtired from our long flight, we had the opportunity to
get to know each other and enjoy real Spanish cuisine
for the first time. We had a very typical Spanish dinnersuch as gazpacho (cold soup made from tomatoes,
peppers and other types of vegetables), jamón (ham),and arroz con leche (rice pudding).

16

Bergé International Talent Programme 2020Ávila

On our first day in the office, after a brief explanation of Bergé y Compañía,
we had a welcome reception where we met the mentors we would beworking together with for the next five weeks. Never did we know at thatmoment that this would be the start of such a life-changing experience!

On our way to Segovia, westopped by Ávila to havelunch. As always, the lunch
was huge, but everythingfrom starters to desert was
tasty. Everyone looked verysatisfied, not to mention
the flushed faces on someof us because of all thewine!

OFFICIAL VISITS AND ACTIVITIES

17

Segovia

Cuzcurrita
Cuzcurrita is a village in the provinceof La Rioja, a region very famous for
its wine. Surrounded by vineyards, we
had a winery tour which was a great
opportunity to learn about how wines
were made. Of course, the best partwas drinking Cuzcurrita wine at dinnerwith amazing Spanish food! The
dinner was truly special since Juan,
Marcos, Inés, and many others joined
us, and we enjoyed spectacular foodand delicious bottles of wine. At night,

After the big lunch at Ávila, we went to Segovia, a city which preserves a richhistorical heritage from ancient Rome and medieval times. Segovia certainly
had a huge impact on all of us, since after this visit, whenever we were asked
what we have liked so far in Spain, everyone would answer, “Segovia!” It
is especially famous for the Roman Aqueduct, one of the biggest in Spain
which was constructed more than two thousand years ago. Also, thewe stayed at a castle majestically lit
up by the setting sun. With a delightful
mood from the amazing dinner andthe atmosphere of the castle, falling
asleep was the last thing we wanted
to do.

landscapes were so amazing that we ended up taking so many photos!

Toyota España

Bentley/Almendro Social

BilbaoWorking in Bergé y Compañía, we
knew por t operations were ver yimportant to the company, but mostof us did not know how the ports
actually operated. Luckily, we had thechance to visit the Port of Bilbao, oneof the most important ports for Bergéy Compañía, where we were explained
in detail the way operations were done.
At night in the beautiful city of Bilbao,
we went bar hopping, eating delicious
pinchos, and sampling various drinks.
Since this was our last dinner together,
prepared as part of the program, we all
felt sad that we wouldn’t be traveling

During the visit to Toyota España, a very importantwith Pablo and Javier anymore.

business par tner for Bergé y Compañía, welearned how they apply the Toyota Way to their
daily business. The Toyota Way is an importantphilosophy with several principles that has led
Toyota to success, and people at Toyota España
helped us to have a better understanding of suchprinciples by giving us a presentation and showing

Santiago Bernabéu Tourus some short videos. Furthermore, they evenprovided us an activity where we could understandwhat was so innovative and unique about Toyota’s

Thanks to Javier, we had an exclusive experience at a private

On a different day, we went to Santiago Bernabéu for a

production system! Getting to know how a

Bentley members club with a wonderful terrace where the wholestadium tour. In one of the most prestigious stadiums inJapanese company works in a foreign countryof Madrid could be viewed. Here, we were also accompanied by

the world, we were amazed by the honorable history of thewas a valuable experience. A very big thank you toProfessor Jin Abe. After enjoying a few drinks and jamón, we hadclub, with all the trophies and achievements up until now.

the staff of Toyota who very kindly answered oura great dinner hosted by Javier and Jin. Two Japanese participantsStanding at pitch level and sitting on the benches wherequestions and warmly welcomed us with fulfillingfrom the past International Talent Program also joined us, and it

players actually sit was a fantastic experience.

activities, lectures, and food.

was interesting to hear how the experience in this program has
shaped, impacted, improved, and advanced their lives.

18

Bergé International Talent Programme 2020

OFFICIAL VISITS AND ACTIVITIES

19

Real Madrid Match

Flamenco Show

Alongside the richest food and wine in the world, Spain also
has one of the best soccer clubs Real Madrid. We watcheda league match between Real Madrid and Celta de Vigoand everyone was amazed by the atmosphere in the hugestadium, Santiago Bernabéu. Although unfortunate for theReal Madrid supporters, the match was very thrilling ending
in a 2-2 tie.

Match Report by Yotaro >>>Real Madrid once again proved that they have worldclass players on their side, with Thibaut Courtois making
unbelievable saves and Toni Kroos scoring beautifully.
However, Celta, against the odds, played solidly and took
away two precious points from the league leaders in a race
for the title. With questionable decisions from coach Zinedine
Zidane and lack of a bold defense line, Real Madrid has a lot
to improve to become champions in Spain.

We can never be grateful enough for all the care and support that Javier gave us. He organized various activities to make surethat we had wonderful cultural experiences. He took us to a casual restaurant for lunch where we were able to enjoy local foodsuch as bocadillo de calamares (sandwiches with fried squid). Also he gave us the opportunity to see an authentic flamenco
show. The one word to describe the show would be “passion.” Sitting in the front row, we were flooded with the passionate
singing and dancing, which was a mesmerizing experience.

Japanese Embassy Visit

Ciempozuelos Visit

This day we had the chance to go to the Japanese

Bergé has several logistic hubs all around Spain, and we

Kimiko from Mitsubishi, and talk with the ambassador.

visited one of them, the one located in Ciempozuelos. The

We explained what we have learned so far both about

hub is operated by Bergé GEFCO, which is a joint venture

work and Spanish culture, and expressed what weestablished in 2019, combining the skills and experiences

have especially loved about them. The ambassadorof two leading logistics companies in Europe to expand its

also shared his experience of his career and gave us

capacity of transportation and warehousing for customers.

warm encouragement for our future. The visit was

We were first given an explanation on this new enterprisevery short and we wished we could spend more time

and we then went to look at the warehouse and the hugewith the ambassador, but it was definitely a very goodspace which stored finished vehicles. Seeing the actual

opportunity for us to look back at our achievements inworkshops surely helped us, especially those who work in

the past four weeks and put them into our own words.

Bergé Auto, to get a clearer image of their work.

After, we enjoyed a very nice lunch with other people

embassy in Spain together with Javier, Joaquín, and Ms.

from the embassy and had conversations with them. It
was a valuable opportunity which will definitely help us
to develop our future career.

20

Bergé International Talent Programme 2020

Farewell Reception

On the last day, each team made a presentation in front of all the
mentors and Javier to show what we have worked on and achieved
during the five weeks. After, we had our farewell reception which
was our last chance to express our gratitude towards our mentors
who have looked after us throughout the program. After receiving
our diplomas, we talked as much as we could with our mentors,
Javier and other people of Bergé within the limited time we had.
Everyone took pictures so as to record the moment we wereenjoying, because we were all sad that this fantastic journey wascoming to an end.

OFFICIAL VISITS AND ACTIVITIES21ST UDEN T
R E FL ECTIO N S

The team I was assigned to was Digital Hub which is a part of Bergé

Attending this program surely broadened my horizon.

competitiveness of Subaru in the Japanese automotive market.

observe my surroundings and learn from others. In my Japanese

Auto. There, my main task was to analyze the status and digital

Since I was not familiar with the field of marketing and automobiles,
I had to start from confirming the meaning of technical words andclarifying the differences of several car types. For the first project,which was market research and benchmark, I initially put together
the general information of the Japanese economy and automotive

industry, then I focused on Subaru by analyzing its position,competitive advantages, and strategies. We had a meeting almost
halfway through the program to show our progress and to receive

some advice from our mentor Mr. Alberto Díaz. The following andthe main project was computing the Digital Competitiveness Index(DCI). We used technical IT tools to gather data that represents
the frequency of people’s website visits or the level of their
engagement to SNS in order to create the index, and we analyzed
strengths and weaknesses of our brand in the digital market
through comparison with its competitors. As we moved onto thesecond project, we had some sessions with Mr. César Valverde,
who introduced to us the useful tools to complete the DCI. The

school life so far, I have tended to speak up a lot and have been
confident in myself. However, spending five weeks in Spain ina group of 12, me being the youngest, I recognized that there
are still countless places to see, information to learn, and skills

to gain. Being introduced to a new realm of study and meeting
new people with various talents became an incentive for me tostep forward. As for my job and language skills in particular, it istrue that I am proud of what I have acquired in this short periodof time. At the same time, I honestly respect my teammates’

remarkable performances, which let me realize the room for
improvement in my work and my further capacity.
I also have to mention that one of my best treasures from theprogram is the firm friendship with our Korean team members.
I always tried to interact with them as much as possible and we
gradually made wonderful friends with each other. I am thankful

for our valuable time together and hope we can keep in touch
for the future.

ACHIEVEMENTS

main tool we were given access to was called Talkwalker. César
taught us how to fill out queries in Talkwalker and he operated thesystem to provide us with the results.
For me, working in Digital Hub was a new and inspiringexperience. I especially enjoyed the highly professional tasks inthe second project. Dealing with something I was not used to waschallenging at the beginning, but I was able to take advantage of

Throughout the whole program I improved my ability to

WORKthis opportunity to learn, with the warm support of my team. Our
mentor Alberto and our teacher César were always supportive andcaring. I cannot thank them enough for helping us and welcoming
us as a part of their team.

私は Bergé Auto の中の Digital Hub という部署に配属されました。
４人の仕事は主に、各々自国の自動車ブランドを受け持って調査・分析をする個人作業で、私が担当したのはスバルでした。自分はマーケティングの分野や自動車業界にあまり馴染がなかったため、初めは新しく出会った言葉の意味を調べるところからのスタートです。
このおかげで以前より自動車の種類や構造に関する知識も増えました。プロジェクトは前半と後半に分かれており、前半では、日本の自動車市場の概要を調べ、その中でのスバルの位置やブランドとしての強み、ターゲット、カスタマージャーニー（購入前から後まで

M i zuki Kimura
22

Bergé International Talent Programme 2020の顧客の行動の各場面でどのような接点や働きかけがあるか）など

このプログラムへの参加を通じて感じた一番の成長は、視野が広がをウェブサイトの情報をもとに考察しました。日本市場に着目してり受容力が向上したことです。周りの環境や人々から多くを吸収しいたため調査はほとんど日本語で進めながら、プレゼンに向けててきた５週間でした。これまでの日本での学校生活では、自分が人

英語の資料を作成することになります。前半のまとめとしてのミーの前に立つことが多く、自信を大切にしてきたように思います。しティングで中間発表を行い、メンターの Alberto から助言をもらいかし、新しい環境で暮らしたこの期間中、思い通りに自分を発揮ました。後半のプロジェクトは、DCI（Web や SNS 上での競争性できないと感じる場面もあり、自分にはまだまだ見るべきものや学を示す指標）を作成し分析するというものです。専門的なツールをぶべきことが沢山あるということを改めて実感しました。具体的な使い、担当ブランドとその競争相手のブランドに関する検索・書ききっかけを挙げると、得意だと思っていたスペイン語が、使いこな

込み件数やサイト内での平均滞在時間など様々なデータを入手しすのは予想以上に難しかったことや、実際 12 人のうち最年少といて、それらをもとに指標が作成されました。後半で主に使用したのうこともあってか、周りのみんなの知識や経験の多さに驚いたこと

は Talkwalker というツールで、部署の中でこの分野に詳しい Césarです。今まで知らなかった分野の仕事を体験し、様々な才能あるチーからクエリーの入力方法（プログラミングに近い）を教えて頂いた

ムメイトたちと出会って、他の人から学びたいという謙虚な姿勢を後、アクセスをもらって実践していきました。最終的に、反映され持つとともに、更に上を目指そうという意志を高めることができまた結果に対する分析を発表しました。

した。

Digital Hub での仕事は私にとって新しいことの連続でした。両プロ

もう一つ、このプログラムで得た大切なことに言及しておかなけれジェクトとも興味深く、刺激になりましたが、特に後半の専門性のばなりません。それは、韓国チームのメンバーたちとの友情です。

高い部分には熱が入りました。チームのサポートのおかげもあり、

機会を見つけて話しかけるうちに仲良くなり、予定が合う時は一緒

多くの新たな学びを手に入れることができました。細かいことも丁に出掛けたり部屋に集まったりもしていました。この貴重な出会い

寧に教えてくださり、いつも私たちを部署の一員として温かく受けに感謝していますし、大好きな仲間たちとこれからも繋がっていき

入れてくださった Alberto と César にとても感謝しています。

たいと思います。

STUDENT REFLECTIONS

23

In my view, Spain is an artistic country with vigor and a unique

For the rest of my university life, I am definitely going to improvemusic, joyful communication, and delicious food. I was impressed

field of marketing by attending classes. When it comes tohistory rooted in its culture. My stay was full of art, history, dance,by how the globally renowned masterpieces of art are widely open
to the public. n Madrid, museums were available at affordable
prices, especially for students, and many of them even offered
free entry during specific times. I always felt art close to our daily

life not only because of the accessibility to museums but also bylooking at beautiful buildings, sculptures and plazas in the cities,
and collections at the Bergé office. Through traveling around thecountry, I enjoyed observing the history of interactions between
Spain and other regions, for example the Roman Aqueduct inSegovia, defensive structures in Toledo, and mixture of Catholicand Islamic textures in Granada. Also, visiting several cathedrals,
for instance in Salamanca and Burgos, reminded me of thesignificance of religious history as a part of Spanish culture. Danceand music seemed to contribute to creating the sense of brightness
in people’s lives. The flamenco show we watched deeply fascinatedme with its powerful and harmonic music. The salsa class I joined

one night in Madrid was another exciting experience. Dance andmusic as well as great food connects people with pleasures even
if they don’t exchange any language. I think these are parts of theelements that explain cheerful and friendly impressions of Spain.
It is admirable for a country to have such culture that welcomesanyone to share joy with.

my Spanish skills and will try to get a deeper insight into thelanguage, during this program I was able to put my learning topractical use for the first time since I started studying Spanish.
There I found it difficult to be as fluent as I had expected,
even though I have finished learning so much grammar. This
experience inspired me more than before to practice speaking

and increase my vocabulary after getting back to Japan.
I have yet to decide my future job, but participating in thisprogram made me want, as one option, to work somewhere
directly or indirectly related to Bergé and Spain. The workplaceenvironment at Bergé was attractive with flexibility, lively
conversations, and people keeping a balance between workand private life.
Just as I have achieved through the program, I will continue to
see the world around me and am eager to accept the new, so

I can find my way to go in the future. It would be my pleasure
if I could somehow contribute to keeping a good relationshipbetween Spain and Japan as a token of my gratitude for this
precious five-week experience.

MOTIVATIONFORTHE FUTURE

MYIMPRESSIONSOF
SPAIN
私が見たスペインは、独特な歴史を感じさせる、明るい、芸術の国でした。美術、史跡、踊り、音楽、生き生きとした会話や、絶品料理といった多様な魅力にあふれていました。私の中でまず印象的だったのが、芸術という側面です。スペインは日本に比べて美術がより広く一般に共有されていると感じました。マドリードでは大きな美術館でも手頃にアクセスでき、学割も充実しているほか無料公24開の時間帯さえあります。私は、かの有名なゲルニカをはじめ、沢まずは残りの大学生活の間に、スペイン語の力を伸ばします。私は山の世界的な名作を無料で見学することができました。美術館に限

スペイン語を学び始めてから、このプログラムで初めて知識を実践

らず、都市の暮らしの中でも美しい建造物や彫刻や広場に囲まれ、的に使うことになりました。勿論簡単な会話は楽しめたのですが、更には Bergé のオフィス内にも展示があったので、常にアートを

文法を一通り終えていたからといって期待したほど流暢に話せるよ

身近に感じていました。歴史についてですが、スペインの主要な史

うにはなれず悔しさが残りました。今後も学習を続け、語彙を増や跡に、他の地域との関わりを見られるのが興味深かったです。セゴ

して応用力を身に着けていこうと思います。今回プロジェクトを通ビアではローマ時代の名残、トレドの防衛・軍事施設やグラナダのして関心を高めたマーケティングの分野についても、大学の授業等

町にはイスラム文化との交流が見受けられました。また、サラマン

で、もう少し踏み込んでみようと考えています。

カ、ブルゴスなど各地に立派な教会や大聖堂があり、キリスト教が将来の方向性はまだ全く決めていませんが、このプログラムに参加

生活に根付いてきたことも分かります。踊りと音楽は、スペインにしたことで、Bergé やスペイン、またはそこに関連する業界で働く対する陽気なイメージを作り出している要素でもあるでしょう。フことも選択肢の一つにしたいと思うようになりました。Bergé の職

ラメンコを見に行った時は、力強く且つ美しく調和した音楽に魅せ

場の、柔軟で活気ある雰囲気や、私生活とのバランスを大切にするられました。マドリードで参加したサルサダンス教室では、初めて働き方が魅力的だと思います。

会った人達と一緒に愉快なひと時を過ごしました。スペインの踊り

この５週間で体得した受容力を生かし、これからも周りを見て新しも音楽もそして食事も、人をつなげる力があるのだと思います。言いことを受け入れながら自分の可能性を探っていきます。将来私が、葉がなくても誰もが喜びを共有できる文化を持っている、そんなス

何かの形でスペインと日本との友好関係に貢献し、恩返しができた

ペインの素晴らしさを体験してくることができました。

ら幸いです。

Bergé International Talent Programme 2020

STUDENT REFLECTIONS

25

ST UDEN T
RE F L ECTION S

I performed as an intern for five weeks in Bergé y Compañía,

I have been very interested in other cultures since before,

before. My mission was to make a smart port with my mentor,

internship program has given me more achievements than I

assigned to a logistics department I’ve never experienced
Mr. Carlos Hernández Galán. However, honestly, logistics wasout of my field. Thus, when I got assigned to a logistics teamand a mission to build a smart port, I felt very overwhelmed.
So, I immediately checked Google and to find out exactly

what logistics is and I continued to study even when after I left

the office and was back to the apartment Bergé provided us.
I thought about how the knowledge of finance, which I had

originally been studying with interest at Hitotsubashi University,
could be applied to my project. Conventional ports andcontainer terminals have various problems such as delays incontainer transportation, congestion of transport vehicles, riskof mis-delivery, and unpaid transaction payments. Because I wasinterested in finance, I had experience and knowledge of crypto-

currency trading in the past, and I thought that knowledge could
solve many of the problems that existing conventional ports aregrappling with. Accordingly, I’ve studied how to apply not only

blockchain, but also 5G and IoT, the new technologies of today,
to a smart port with my colleagues. In the end, we came up with

the idea of developing a decentralized application called DApp,a platform to control IoT devices used in logistics, and at theespecially since I have never travelled to Europe, and so, thisthought. There have been many achievements, but especiallythe achievements I would like to emphasize is that I could
learn how to cooperate with colleagues and understand othercultures. Of course, I am Korean and the other college students

who participated in the program, just like me, were Korean, so
the new feeling might be small. But I could see once again whatsynergies occur when two seemingly similar cultures, Japaneseand Korean, collide. Even under the same circumstances,
we used to come up with different ideas, and sometimes wedisagreed with each other. And I tried to be a communication

nexus between them. Looking backward, this process has given

me a very important opportunity to analyze and objectify myself,
thinking about what I can really contribute to my organizationand colleagues. In other words, this became a study for me togo out into society and grow up to be a great member of that.
Learning Spanish and acquiring practical skills at a real worksite

were good achievements. But most of all, I want to confidently
say that the biggest achievement is how I have expanded who I
am.

ACHIEVEMENTS

same time to allow real-time inquiry of transaction informationof all participants of the process. I never learned about logistics

at university, but I learned how to solve current problems bymobilizing all my knowledge in a bottom-up way.

WORK
私は Bergé 社で、５週間、今まで一度も経験したことのないロジス
ティクスの部署に配属され、インターンを経験しました。メンターであるカルロスの下で、「スマートポート（港）」の建設という任務を担当しました。しかし、私は、以前まで全くロジスティクスといH y uns eok Cho
26

Bergé International Talent Programme 2020

う領域に触れたこともなく、この部署に配属され、スマートポート

私は以前から異文化に大変大きな興味を持っており、特にヨーロップロジェクトに就いた当時は、かなり手強い仕事を任せられたと感

パは一度も経験したことがないため、このインターンシップのプロじました。そのため、私は、直ちに Google でロジスティクスとはグラムから、思った以上の成果を得ることができました。その中で正確に何であるかを調べ、仕事が終わってアパートに帰った後も絶も私が特に強調したいのは、周りの仲間との協力や異文化理解の仕え間なく、勉強をし続けました。私は一先ず、以前から一橋大学で方を学べたということです。もちろん、韓国中央大学校から来た参興味を持って勉強していたファイナンスの知識がこのプロジェクト

加者は私と同じ韓国人であったため、新しい感覚は多少少なかったに如何に応用できるかを深く考えました。港やコンテナターミナル

かもしれません。しかし、日本と韓国という二つの文化がぶつかり

は、コンテナ輸送の遅延、輸送車両の渋滞、配送ミス、取引代金の合うと、どのようなシナジー効果が現れるのか改めて分かるきっか

未払いなど、様々な問題を抱えています。私は金融に興味があり、

けとなりました。同じ状況においても異なるアイデアを思い浮かべ、過去に何度か仮想通貨の取引をした経験と知識があったため、これお互い意見が合わないこともありました。その中で、私は彼らの間を上手く活用すれば既存の港が抱えている多くの問題を解決できるの架け橋として「コミュニケーション・ネクサス」になろうと努力と考えました。そこで私は、仮想通貨の中核技術であるブロック

しました。今振り返ると、これは自分自身を最大限に活用する最もチェーンだけでなく、今日の新技術であると呼ばれている「５G」

良い方法でした。この過程を経て、私が属している団体や同僚たち

や「IoT」をスマートポートに適用する方法をチーム員と一緒に工夫に真に貢献できることは何があるか悩みながら、私自身を分析し客しました。その結果、物流に使われる IoT デバイスを制御するため観化するまたとない重要なきっかけを得ることができました。少しのプラットフォームとして、全てのプロセスの参加者が取引の情報

大げさな言い方かもしれませんが、私が社会人になるための勉強でをリアルタイムで追跡することを可能にした分散型アプリケーショ

あったとも言えるでしょう。スペイン語を学び、職場での実務を身ン、いわゆる「DApp」のスマートポートへの適用を提案しました。

に付けたことも良い成果です。しかし、何よりも自信を持って言い大学でロジスティクスについて学んだことは一度もありませんが、たい成果は、馴染みのない環境の下で新しい人々と絡み合いながら、ボトムアップ方式で全ての知識を動員し、現在の問題を解決する方

自分がどのような人間であったのかを改めて知り、そこからいかに法を学ぶことができました。

自分を成長させることができたか、ということです。

STUDENT REFLECTIONS

27

Until I participated in this program, I vaguely thought of Spain

During this period, I’ve learned how to communicate withseeing the amazing sites changed my understanding: Spain is

how to collaborate with my colleagues to achieve good results.

as a big tourist country. But traveling around the country andjust incredible in terms of places of historic significance to visit.
I will return soon since I just scratched the surface of all of the

tourist spots to go to. I felt that the Spanish are very positive andoptimistic people. Personally, I am not, and I was filled with hopeby seeing how the Spanish live their lives and how they think

about their problems. The Spanish believe that, “A good hopeis better than a bad possession.” The Spaniards I’ve seen havealways been consistent in their smiles, no matter how muchpressure they are under or worries they have. During my entire

five weeks in Spain, this is the biggest point I’ve felt: Even if it
is hard right now, the attitude and belief to wait for tomorrowand have positive power to move forward is what you need tocreate a better tomorrow. Although Spain is now in the midstof a recession, it didn’t really look like that at all. Thus, I daredto think, as the Spanish think, that there is a bright future forthis country all because of the Spanish spirit. I thought that thisattitude is what we should learn consciously.

people from other cultures other than Japanese or Korean, andAs I mentioned above, I had no knowledge of logistics. I didn’tknow exactly what was going on in the container terminal, nor
did I even know what the problem was. But, if I think of thisexperience as a bottom-up method, my experience at Bergé

will eventually come back to be a great experience for me. Even

if I become a researcher in a financial institute that seems tohave nothing to do with this experience, it may be of great help
in investigating logistics companies in the future. And most ofall, I’ve been given a great opportunity to verify my knowledge
here. For example, I was able to get good reviews by actually

applying blockchain technology that others had doubts about toprojects, and I was able to further develop my confidence in thisknowledge. Steve Jobs, in part, said: “You can’t connect the dots

looking forward; you can only connect them looking backward.
So, you have to trust that the dots will somehow connect in yourfuture.” My experience in this internship may not immediately

provide me with any breakthrough help. But as Steve Jobs said,
I’m sure this experience could be used in valuable ways in the
future.

MOTIVATIONFORTHE FUTURE

MYIMPRESSIONS
OF
SPAIN

このプログラムの期間の間に、私は日本と韓国以外の他の国からきた人々とコミュニケーションをとる方法、仲間たちと協力し合って良い成果を出せる方法を学びました。上記のように、
私はロジスティクスに対する知識は、ほぼ何もありませんでした。コンテナターミ
ナルでは正確に何が行われているか、そして従来の港は如何なる問28

このプログラムに参加するまで、私はただ単にスペインを観光大国

題を抱えているかも分かりませんでした。しかし、Bergé での経験としてしか考えていませんでした。しかし、スペイン全国を経めぐっを、長期的な視点でとらえると、結局将来の自分自身に有意義な経て驚くべき遺跡を見ながら、この国に対する私の理解は完全に覆さ験として返ってくるだろうと思いました。一見、ここでの経験と全れました。私の最も大きな発見の一つは、スペインの人々は非常にく関係のない金融機関のリサーチャーになったとしても、いつかロ

前向きで楽観的な考え方の持ち主であることです。私は個人的に、

ジスティクス会社のリサーチをすることになったら大きく役に立つ

現地の人々がどのような生活をしているか、そして彼らが自分たちかもしれません。そして時間的な広がりだけでなく、空間的なつなの抱えている逆境についてどう感じているかを見ることで、期待がりを感じ取ることもできました。ロジスティクスという未知の分に満ちた気持になりました。スペイン人は “A good hope is better

野においても、私の持っていた知識を活用する良い機会が与えられthan a bad possession”（不幸な財産を持つのではない。幸せな希ました。例えば、ある人たちは疑問を抱くかもしれない、かつ不確望を持つのだ）と信じています。私が見たスペイン人は、彼らの置実性を持っている「ブロックチェーン」の技術をプロジェクトに実かれている状況がいくら圧迫感を与えても、そしてその心配が山ほ際に適用することにより、良い評価を受けることができ、この知識

どあっても、一様に明るい笑顔を見せてくれました。この５週間、に対する自信をも持つことができました。スティーブ・ジョブズは私が見習った最も大事な信念と態度は、今がどれほど辛くてもひた

かつて、「将来をあらかじめ見据えて、点と点をつなぎあわせるこ

すら前へ進む肯定的な力を持つことこそ、より良い明日を作る秘訣となどできません。できるのは、後からつなぎ合わせることだけでであるということです。不思議なことに、スペインは現在経済沈滞

す。あなた方は、何にせよこれらの点があなた自身の未来に繋がる期に入っていますが、私が見たスペインの実際の雰囲気はそう見えと信じなければやっていけないのです。」と話したことがあります。

ませんでした。したがって、あえて言いますと、多くのスペイン人

今回のインターンシップでの私の経験は、今の段階では画期的かつがそう考えているように、今のスペインにはまだ輝く未来が待って

直接的な助けにならないと感じられるかもしれません。ですがスいると思います。意識的にでも私たちもこのような姿勢を見習わな

ティーブ・ジョブズが語ったように、私はこの経験が、将来に道をければならないと、この場を借りて言いたいです。

開く価値のあるカギとなることを確信します。

Bergé International Talent Programme 2020

STUDENT REFLECTIONS

29

ST UDEN T
RE F L ECTION S

I was assigned to the Digital Hub department in Bergé Auto.

I have been feeling a gap in myself since when I was anfocusing on digital competitiveness, and I was in charge of thegap between myself in Japan and in other countries. Whenever I

Everyone in the team did a benchmark of different vehicle brands
brand Mitsubishi Motors.
Since this was the very first time for me to do research on

automobiles and I did not have any knowledge about the field, it

was hard for me to even read some articles with a lot of technicalterms. However, I became more interested in this field as time

passed. At the end of the third week, I found this area perfectly
matched with my interest. When analyzing digital competitivenessof the brands, we used a special tool with coding techniques, whichenabled us to visualize the characteristics of the brands in the digital

environment. I was surprised to see that simple coding can work
amazingly well to solve complex problems. Seeing that, I started tolearn coding after coming back to Tokyo.
As I was working in Bergé Auto, one of my colleagues got me very
interested in the future automotive industry, which forecasts thatthe industry will not simply continue to sell vehicles to customers

but will gradually start to provide new types of mobility services.
Even now, I can see how many people would not need a car if they

am abroad, I am not fully feeling like I am being myself, because
I suddenly become someone who remains silent and just follows

someone else’s idea. I think it comes from the lack of confidence
in my language ability. I have been concerned about it for solong because I did not like myself when I feel like I am losing

who I truly am. So, this time I set a goal beforehand that I would
try hard to remain myself even in an unfamiliar environment.

In spite of my worries, I now truly know that the most important
point in communication is not spoken language. I finally found

what is the most important and significant in communication:
the attitude of trying to understand others and caring aboutothers. I actually knew it conceptually, but this time I understoodit from my real experience. Looking back, I am quite confident
that I was able to communicate comfortably with those aroundme throughout the program. It might be because of a lot of

support from other people around me, but it is true that I lived
as myself during this program. I felt very comfortable withthe environment. I will not forget this feeling and try to create
a comfortable environment like I had in this program in theopportunities ahead in my life as well.

WORK

With the warm support of our mentors and teachers, I reallyenjoyed the project with such wonderful team members. I
am thankful to everyone, because without suchincredible people, this experience would not havebeen as great as it was.

私は Bergé 社の自動車部門のデジタルマーケティングの部署に配属

M i sa Ka m iya m a
30

Bergé International Talent Programme 2020

ACHIEVEMENTS

live in a city, because transportation infrastructure is designed insuch a way that people can live without one. Recently, there are
new types of venture companies such as Uber, which gives me theidea that soon the time might come when a new type of service,
such as car sharing, will be the most effective and ecological wayof transportation. I am very anxious to see how the next trend in theautomotive industry will evolve and change the way people move.

exchange student in United States in my high school. It was theされ、ベンチマーキング手法を用いて三菱自動車のブランド分析を

高校２年次に１年間アメリカに留学した時から、私は行いました。市場調査から商品評価、顧客分析や業界の将来予測ま自国にいる時の自分と海外にいる時の自分との間ので業界を奥深く幅広く捉える必要があったため、もともとこの分野

ギャップに悩んでいました。日本にいる時の私は積極的に自己表現に馴染みのなかった私は、基本的な用語を調べるだけで大変苦労しをする傾向にありますが、海外に行くといつも周りの環境に圧倒さましたが、次第に熱中していき、仕事が楽しくなっていきました。

れて自身が萎縮し、周りに流されるようになってしまいます。その

特に面白いと感じたのは、プログラミングの技術が搭載されたツーことに気づいたときからずっと、私は海外にいる時の自分を好きにルを使用してオンラインメディア上での各自動車企業に対する評価なれませんでした。そのため、今回の海外研修ではそのような思いを分析したことです。今までプログラミングに触れたことはあったをしたくないと思い、なるべく自分を発信していこうと意識して過ものの、仕事で実際に活用したことはなかったので、今回ビジネスごしました。その結果、このプログラムが終わった今、自身を振りの現場で直接ツールを使用するという実践的な体験ができて良い経

返ってみると、いつもの海外にいた時の自分とは違って生き生きし験になりました。最先端のツールを活用してデータ分析を行うことた自分がそこにはいたと感じることができます。周りにたくさん助に面白みを見出した私は、プログラミングによる分析を通してメ

けられた結果こうなっただけかもしれませんが、このことは自分にディアコミュニケーション研究をするゼミで学ぶことを決めましとって大きな進歩でした。これからの人生でも海外に出て活動する

た。現在では、ビジネスとは違った社会学的視点からデータを読んことは多くあると思いますが、次も同じような感覚を味わうことがで社会事象を分析する作業を通して、日々学びを深めています。

できるように、この感覚を大切にしていきたいです。

またこの業務は、私が自動車業界に関心を持つきっかけを与えてく

また、韓国の学生と楽しく交流できたことも私にとってとても良いれました。業界の未来のトレンドを調べる中で、電気自動車と自動経験です。もともと韓国の文化に興味があり韓国語を少し勉強して運転技術が次世代の業界を表す鍵として注目されていること、またいたので、このプログラム中に韓国チームの学生と積極的にコミュ企業が自動車を個人に販売する時代から自動車を使ってモビリティ

ニケーションをとることも一つの目標にしていました。彼らと仲良サービスを提供する時代に変わっていくというアイデアがあることくなって、お互いに言語を教えあったり料理を作りあったりしていを知ることができました。デジタル化の進む現在、その波が自動車

く中で、楽しいだけではなく、自分自身も成長できるような文化交

業界にも来ていることを肌で感じ、今では未来の自動車業界がどの流ができたと感じ、とても満足しています。周りの環境や人々に恵ように人々の移動の形を変えていくのかということに大きな関心をまれ、この５週間が終わっても続いていくような関係を作ることが持っています。

できて本当に幸運でした。

STUDENT REFLECTIONS

31

Through traveling around Spain, I found how different

Since I am thinking of working in an international environment

for a month last summer, and I found the atmosphere in Madrid
was so much different with the one I knew in Barcelona, evenopportunity to think further about my future career.
Before participating in this program, I was not so confident incharacteristics each city has in the same country. I was in Barcelona

though they are in the same country. To me, everything lookedorganized and functional in Madrid, while Barcelona seemed

touristic and diverse. Combined with the experience that I had

when I visited Andalucía and some other parts of Spain in the past,
I can clearly see that each province of the country has different

characteristics. This is what I found interesting, and also what I liked
about Spain.
Seeing from a historical point of view, “Spain” was created at thecost of the small countries being forced to surrender, which meansthat it has not been an integrated country for a long time. I knew itfrom high school history class, but this was the time when I could
learn and feel it from my own experience by traveling around thecountry. I think this is the part that is very different from Japan. Since
Japan has been an island and every Japanese people have a senseof shared culture and community, I feel that the cities in the country

have certain numbers of points in common. Traveling around thecities in Spain was a very exciting experience for me, because eachpart is so different, I felt as if I had seen a lot of different countries injust one country. Many years ago, there was an advertisement withthe slogan, “All of Europe in one country.” This slogan is really true.
Spain is truly a beautiful and unique country.

in the future, this internship experience gave me a good

my being able to do my best in an unfamiliar situation. Although
I would not say that it was my best performance because I

believe I will do better, this internship experience has been very
nice, and it gave me the confidence in working with people fromdifferent cultural backgrounds.

This experience also taught me what I need to do before I start
to work as a professional. When I am in Japan, I do not have
many chances to work with other people because I usually act

on my own, and I feel like I am only going my own way. But
this time, since we were always together with each other, mycolleagues inspired me a lot throughout the time we spent
together. From this experience, I realized that there are many
possibilities in my life other than the goal I set for myself. I amvery thankful for the opportunity that we met together because

I could broaden my horizon. I will make the most of what I’ve
learned throughout the program, and try from now on to work
hard to get skilled and develop myself. I am very thankful foreveryone and everything that made my internship experience
beautiful, because it gave me courage and tips for my future
career.

MOTIVATIONFORTHE FUTURE

MYIMPRESSIONS
OF
SPAIN

私は２年生になってから、将来どのような職業に就いてどのような環境で働いていきたいのかをずっと考えていましたが、答えを出す

32

これは Bergé 社で感じ取った印象に基づく話ですが、社内での人々ことができないままでいました。しかし今回インターンシップに参の働き方がとても自由でありつつ統制がとれているように思えまし

加したことで、少しだけその答えに近づくことができたように思いた。社員の方々は、お昼休みの他にいつでも好きな時に休憩が取れます。また、このプログラムに参加する前は、海外で英語を使ってるようになっていて、いつも 11 時過ぎにはカフェテリアが人で溢働くことに対して漠然とした不安を持っていましたが、その不安がれ、社員の方々が談笑しながら息抜きする姿が多く見られました。

大きく薄れたと同時に、実際にインターンシップに参加する中で「海休憩をとる時は隣のビルに行かなければならなかったので、仕事を外で働くこと」とはどういうことかについてのイメージが自分の中する場所と休憩をとる場所がきちんと分かれていて、けじめがついで作られ、それについて深く考えさせてくれる良い機会になりましているという印象を受けました。といっても、仕事をするスペース

た。

でもたまに大爆笑が起きるくらい賑やかで和やかな雰囲気が広がっ

また、このインターンシップの体験はこれから自分がもっと成長すているのが素敵だと感じました。また、この会社には残業する人はるために必要なことをたくさん教えてくれました。日本で過ごしていず、19 時にもなればオフィスに残っている人は誰一人としていいる時は一人で行動することが多く、周りを見渡すことはほとんどません。このような環境であれば、トータルの終業時間は短くともないことから、自分の決めた一本道を歩んでいるような感覚でした

効率よく仕事をすることができるように思いました。日本ではお昼が、このプログラム中に他の学生と共に５週間を過ごすことで、彼

休みの時間が決まっていて、それ以外の時間は集中し、残業する人らが持っている様々な魅力に魅せられ、自分の歩んでいる道以外にも珍しくはないという一般的認識があり、それとずれた行動をするも様々な道が広がっていることを直に感じることができました。優と非難されるように思えますが、必ずしもそうでなくてもいいと感

秀な仲間から多くの刺激を受け、自分もこのプログラムで出会ったじました。ベルヘ社内には、誰かに決められた時間を生きている人

仲間のようになりたいと思えたことは、この５週間が生んだ私の財は一人もいず、一人一人が自分に合ったタイムマネジメントを行い、産です。これからどんな自分になっていきたいのかについて、イン全員が生き生きと仕事をしているように見えたので、私も将来はこターンシップを通してたくさん気づくことができたので、これからのようなタイムマネジメントを実践できる環境が整った環境で働きも大学生活を通して自分を鍛えていき、社会人になるまで最善の自たいと思いました。

分へと近づいていけるよう、日々努力していきたいと思います。

Bergé International Talent Programme 2020

STUDENT REFLECTIONS

33

ST U DENTREF L ECTION S

I was assigned to the Logistics Service department of Bergé yIn terms of practical skills, working on the business project is

was always surrounded by people talking on the phone in either

opportunity to learn and study about a field completely new toCompañía. Working in this office was really interesting because I
Spanish or English about cargo trade with their customers,
and this made the office environment really lively. I worked in agroup with my fellow colleagues Chaeeun Kong (Hannah) and

Sanghyun Oh (Roy) from Chung-Ang University, and Hyunseok
Cho from Hitotsubashi University. Here we were further split

into two teams, and our five-week project was for each team
to come up with a startup business which would provide
innovative solutions for the ports logistics sector. My teammate
was Hannah, who was majoring in logistics in her university. On
the contrary, I am majoring in international relations, so I had no

idea what “logistics” meant or anything about how the maritime
industry worked. Our tasks were given week by week, so as longas we had our assignments finished by the end of the week, how
we spent each working day was up to us. Therefore, I always
spent the first few days of each week researching and learning
as much as I could about this sector. The tasks we were assigned

me. Without this program, I would probably have lived my entire
life not knowing what logistics had meant. Secondly, I gained

skills related to business, such as presentation skills or how tomake a business model canvas. Although it was challenging
since I knew nothing about business, it was a great opportunity

to work with professionals and learn from them. Lastly, I wasable to improve a skill I really lacked, which was creativity.
Since our whole project was to come up with something new

and innovative, I was in a situation where I had to be creative,
and this environment really helped me to grow. However, thebiggest achievement regarding work was that I was able toknow how it was like working inside a real company. This having

been one of my primary goals for participating in this program,
I am confident that this experience will be useful for my futurewhen I go job hunting.

Outside of work, there was a lot to learn too. Experiencing

a completely different lifestyle where lunch started at 2 in
the afternoon and drinking alcohol at lunchtime was usual,I was able to have a clearer vision of the cultural differences
between Japan and Spain. Spending five weeks with the same
12 members was also a new experience thatbroadened my views on international interaction.

ACHIEVEMENTS

were to create a logo, a name for the business, a marketing flyer,a business model canvas, a business process model, and lastly
to make an elevator pitch in front of the workers in Bergé. Hereagain, I had to learn some of the basics of business since I had
never studied business before. However, our mentors Mr. Iñaki
Fraile de Moya and Mr. Carlos Hernández Galán were always
lending us a hand when we needed their help. Every week we
had a meeting with the six of us, and our mentors would give us

where I learned the most. Firstly and most importantly, I had the

WORK

helpful advice on our presentations. At the end of the fifth week,
I had a very good understanding of the maritime sector, and ourstartup business we had developed throughout the
weeks looked like something really applicable in thereal maritime industry.

私は Bergé y Compañía のロジスティックスサービスを統括する
Bergé というサブディビジョンに配属されました。ここではスペ
イン語や英語など様々な言語で取引が活発に行われており、このよ
うな環境で働くことはとても貴重な体験になりました。Bergé には韓国の中央大学から２人と一橋大学から私を含め２人配属されました。この４人はさらに２つのチームに分けられ、この５週間のプロジェクトはそれぞれのチームが港のロジスティックスにおいて最新の技術を用いて革新的な変化を起こすスタートアップを提案するというものでした。私のパートナーは中央大学のハナで、なんと大学ではロジスティックスを専攻しているとのことでした。一方のYotaro Miyagawa
34

Bergé International Talent Programme 2020

私は国際関係を専攻しているため、そもそもロジスティックスが何

ビジネスプロジェクトに取り組むことで多くのものを得ることがでかもわからず、港湾業を取り巻く業界の実体を全く知りませんでしきました。まず、自分にとって未知の分野であったロジスティックた。私たちの課題は週ごとに課され、週の終わりに課題が完成さスについて知り、学ぶことができました。ここでの経験がなければれていればよかったため、毎日なにをするかは私たち次第でした。

私は一生ロジスティックスという分野に触れることはなかったと思

よって、週の初めはいつも自分にとって未知であるロジスティック

います。また様々な作業を行う中でプレゼンテーションのスキルやスや港についてリサーチをしていました。具体的に課された課題

ビジネス的な思考力を身に付けることもできました。ビジネスモデ

は、考えたスタートアップの名前やロゴを作り、マーケティングチ

ルキャンバスをつくることなどはビジネスについて全く知らない私

ラシ、ビジネスモデルキャンバス、ビジネスプロセスモデルなどをにとっては大変でしたが、これらを日常的に行っている Bergé の作成し、最後に Bergé の上層部の前でエレベーターピッチ（注：エ

方々と作業することはとてもいい経験になりました。最後に、私たレベーターに乗っている短時間に、知らない人と話をしてビジネス

ちのプロジェクトは常に未来を見据え新しく革新的なアイディアをチャンスにつなげるビジネストーク）を行うことでした。法学部に考えることであったので、自分にはずっと欠けていると思っていた

所属している私は、ビジネスやマーケティングについても何も知ら創造性を磨くことができました。しかし、個人的に最も大きい成果なかったため、ここでもたくさん勉強する必要がありました。しかは海外の会社で働くということを実際に体験できたことです。これ

し、私たちのメンターであった Iñaki Fraile de Moya さんと Carlos

は実際私がこのプログラムに求めていたものであり、この経験は今

Hernández Galán さんはわからないことがあれば忙しい中いつでも後の就職活動や将来のキャリアに必ず活きてくると思います。

相談に乗ってくれました。毎週メンターと私たちでミーティングを仕事以外にも学ぶことは多かったです。昼食が午後２時から始まり、行い、そこで発表した内容にアドバイスをくれました。５週間の終昼にお酒を飲むのはいたって普通であるライフスタイルを過ごすこ

わりには、私はロジスティックスや港の業界について十分に理解すとは、スペインと日本の文化的違いを肌で感じるとてもいい機会にることができ、時間をかけて発展させてきた私たちのスタートアッなりました。また、同じ韓国中央大学と一橋大学の学生 12 人で５プのアイディアは実際の港のオペレーションに適用できるくらい素

週間を過ごすことは国際交流という面で、多くの新しいことに気づ晴らしいものとなりました。

かせてくれました。

STUDENT REFLECTIONS

35

From the amazing food to the beautiful cities all over Spain, I

Throughout my life, I have lived in several different countries.

trips the International Talent Program has provided us. However,as a big fan of football and a “Madridista”, I have to say the best

school. This time, with this program, I had the chance to go toa foreign country by myself, take actions independently, andhave to say I enjoyed every bit of Spain. This is thanks to all thepart about Spain was going to the stadiums to watch football.
Apart from the Real Madrid match that all of us were taken toby the program management team, I went to watch anothergame on my own and one more with a friend from the Koreangroup. I was very lucky because I was able to get a ticket fora Champions League game between Atlético Madrid andLiverpool, which are two of the strongest teams in the world

with world class players. From the size of the stadiums to theatmosphere the fans created and how everyone supported

their club; everything was breathtaking. The football culture isvery different from the one in Japan, and I especially loved how
everyone was so enthusiastic when it came to football. When I
was rushing to the stadium just minutes before the kick-off, thetaxi driver told me he would try his best to get to the stadium

as fast as possible, and while he drove, he explained to me

However, this was just me following my parents and going towork in a company. Although I had always wanted to workoverseas in the future, this experience finally gave me a clearer
vision of what it is like working abroad and stimulated mydesire in wanting to truly do so. This program helped me infinding what I should do in the remaining time at my university.
Firstly, although I can speak Spanish at an intermediate level, I
felt that I should aim for a higher level so that I can utilize it as
one of my strengths. Secondly, even though I am majoring ininternational relations, I sensed the need to study the basics ofother academic fields such as business and marketing, sincethese skills are all indispensable in various careers. With myexperience throughout this program, I hope to always keep
in mind what I have gained and improve myself to become
someone the Bergé family would be proud of in the future.

the quickest way to get to my seat so that I would not miss any
minutes of the game. Also, on a different day, it was absolutely

incredible how the local fans were singing on the metro on theway to the stadium before the game. I will definitely miss thepassionate football culture in Spain. ¡Hala Madrid! (Go Madrid!)

MOTIVATIONFORTHE FUTURE

MYIMPRESSIONSOFSPAIN
スペインのおいしい料理や美しい街など、スペインで体験したすべてを満喫することができました。しかし、大のサッカーファン、そしてマドリディスタとして、やはりスペインのサッカーを生で見ることができたのが一番の体験でした。プログラムを通して 12 人が36

連れて行ってもらったレアルマドリードの試合以外にも、私は違う

私は今までいくつかの国に住んできました。しかし、これは親の仕試合を一人で見に行き、またもう一試合韓国人グループのサッカー事の都合によるもので、親の保護の下生活し、学校に通うというも好きと二人で見に行きました。特に、ともに世界トップレベルの選のでした。今回このプログラムでは自立して、自分の考えのもと行

手を擁するアトレティコマドリードとリヴァプールのチャンピオン

動し、会社で働く機会が与えられました。この経験により、私は海ズリーグ決勝トーナメントの試合を観戦できたのは幸せでした。ス

外で働くことがどのようであるかをより明確に知り、将来海外で働

タジアムの規模やファンが作り上げる雰囲気、応援の仕方など、すきたいと今までも持っていた気持ちがより強くなりました。また、べてに鳥肌が立ちました。スペインのサッカー文化は日本のサッこのプログラムは私が残りの大学生活で何に取り組むべきかを発見

カー文化とは全く異なり、特に地元の人々がサッカーのことになる

するきっかけにもなりました。一つは、スペイン語の勉強です。もと熱くなるのが印象的でした。私が試合開始時間に間に合うか微妙

ともと中級レベルのスペイン語は勉強していましたが、自分の武器な状況でタクシーに乗ってスタジアムに向かっていた時は、運転手として海外でも言語能力を活かすにはより高いレベルで使えるようの方はとにかく急いで運転しながらスタジアムに着いた後どのルーにならなければいけないと感じました。また、大学で国際関係を専

トをたどれば自分の席に早くつけるかを説明してくれました。また、攻していても、経済やマーケティングなど関連分野の知識もしっか

違う日には地元のサッカーファンがスタジアムに向かう途中の地下り身に付ける必要があると思いました。このプログラムを経て得た鉄で大声で応援歌を歌っていて、地下鉄の中で一体感が生まれとてものを今後常に意識し、これから成長していくことで Bergé、そしも楽しかったです。この熱狂的なサッカー文化を何度も体験できたて世話をしてくれた素晴らしいメンターたちが誇れるような人になことは一生の思い出です。¡Hala Madrid!

りたいと思います。

Bergé International Talent Programme 2020

STUDENT REFLECTIONS

37

ST UDEN T
RE F L ECTION S

I was assigned to a venture mobility company, B4Motion, built

To be honest, as a student from the faculty of law, everything

improve and develop future mobility in order to cope with theabout business, the market, nor mobility. However, in otherand founded by Bergé Auto in 2015. The company aims toworldwide trend and the changing needs of customers. Whatthey mainly do is to launch their own startups as well as to be aleading investor for other mobility startups. Four International
Talent Program participants, including me, were given theopportunity to work in this fresh and innovative environment.

Our task at this subsidiary was to build a startup company
which provides a mobility service for the elderly, the young, ordisabled. Our mentor, Mr. Jaime Loring, set a monthly agenda

which allowed us to experience the main process of startinga business. There were essentially five steps. Following thisschedule and with the help from master classes, which wasorganised for each stage by an executive from that sector, fourof us were required to develop an idea into a proper form of abusiness presentation by the last day of our internship.

The most interesting point to me in my work was building abusiness model and business plan. This was my first time trying

to develop such a business idea. It was tough but worth doing. I

words, I had so much to learn and absorb throughout this fiveweek program.

My achievements related to work is that I gained a better
understanding of what a business is by going through theprocess of developing a company. I learnt how to build, how todevelop, and how to earn, which I could never have done in thelectures at university. This practical experience will be beneficial
for my career development in the future. Not only for that, thisinternship helped to me to grow self-confidence since I triedand completed something really new and challenging for me.

My achievements which are not related to work is therelationship with people who I met through this program. Before

going to Spain, I set a goal that I would try to be outgoing
because I wanted to change myself from being shy, and not
active nor sociable. People in Spain and my colleagues wereso gentle and sweet, and allowed me to be someone who I
want to be. After spending five weeks with them, I can certainly

say I have improved myself. I have become more positive andhappier because of the relationship that I built with amazing
people involved in this program. The open atmosphere helped
me to be open-minded too, and also gave me a push to
improve my communication skill.

WORK

ACHIEVEMENTS

first needed to know what the company would spend money on
and how much it would be, then calculate the costs. After that,
I considered how our company could earn money in order tomake a profit. This process helped me to have an idea of how acompany works and can be beneficial not only for society, butalso for those who create it.

was challenging for me. I did not have enough knowledge

私は Bergé Auto によって 2015 年に出資・設立された B4Motion というベンチャー企業に配属されました。B4Motion は、EU での二酸化炭素排出規制強化や深刻化する高齢化などの社会問題を背景とした消費者ニーズの変化に対応するため、将来のモビリティサービス

S hi no Kato
38

Bergé International Talent Programme 2020の発展を目指し設立された企業です。主な業務として、モビリティ

法学部生として、ビジネスの環境に身を置くこと自体初めてだったに関連するスタートアップ事業の開発設立・投資が挙げられます。

ため、全てが挑戦でした。しかしそれは、学ぶこと、吸収すること

今回は、私を含めた４人が 1 チームとして B4Motion での業務を体がとても多かった充実した５週間を過ごすことができたと言い換え

験する機会を与えていただきました。

ることができます。

私たちのタスクは、普段 B4Motion で行われている業務、即ちスター

仕事に関して言うと、“ 働く ” という経験をすることができたこと

トアップ企業の設立を 1 か月で行うことでした。サービスのターゲッが一番大きな成果であると感じています。プログラムを通し、ビジトとして高齢者、12 歳以下の幼年層、または障害者という選択肢がネスとは何なのか、どのように作られて、どのように成長していく与えられ、マーケットリサーチや世界のトレンドなどを鑑みつつ、のかという過程を体験させていただきました。大学の講義にはない、

誰に向けてどこでどんなサービスを行うのかを一から考えることが実践的な学びを得ることができました。それは、これから先、自分仕事でした。私たちのメンターであった Jaime は開発過程を５つにが職に就いたときに必ず糧になる経験であったと自信を持って言う分けスケジュールを設定してくれました。そしてステップごとにそことができます。

の分野の専門家から講義やアドバイスを貰うことができるマスター

また、仕事以外に関しては、自身の変化を大きく感じています。自クラスを用意してくれ、会社の本当にたくさんの方々が私たちのプ分はもともと比較的おとなしく引っ込み思案な方でした。しかし就ロジェクトに協力してくださいました。

活を控えた時期にこのままではいけないとの危機感から、スペイン

スタートアップ設立の過程で一番印象に残っているのは、ビジネスでの５週間だけでも積極的な人間になってみようという目的を、出モデル・ビジネスプランを立てたことです。今まで全くビジネスと発前に設定していました。そのため普段より積極的に人と関わるこいう世界に関わってこなかったため本当に大変でしたが、今では頑とを意識して生活しました。その結果、人と話したりコミュニケー

張って良かったと思っています。具体的には、起業のために何に、ションをとったりすることの楽しさや幸せを日々感じながら、５週

いくらお金がかかるのかというコスト計算と、その後どのように私間を過ごすことができました。またスペインの人々や韓国人の同僚たちがお金を稼ぎ収益を上げるのかを２年単位で計算をしました。

の優しくオープンな雰囲気が、もっと彼らと話したい、関係を深め

初めての経験だったのですが、メンターの Jaime からのアドバイス

たいと思わせてくれ、コミュニケーションスキルの向上に繋がったに助けられなんとか形にすることができました。

と感じます。

STUDENT REFLECTIONS

39

I have two points that I especially want to mention, which are

My initial motivation to join this program is that I wanted toin Spain. In comparison with my experience in Japan, Spanish
people were more open and friendly. I saw a lot of people

hunting before it actually starts. I believe that, during these
five weeks, I have changed in many ways through work andthe Spanish people and their culture. I loved the people I met

sitting on the ground and enjoying the sun in the plaza when

I visited Granada. I sometimes enjoyed having a conversation

with strangers. Both, sometimes, are not usualy preferred inJapan, but I loved how the Spanish live and how they enjoy theirlife because that makes people in Spain open and cheerful.

The other point is culture. Not only food, architecture, andart, I was moved so much when I saw Flamenco for the firsttime. Mr. Javier Arias, the manager of the International Talent
Program at Bergé y Compañía, organised an opportunity for us

to see an authentic Flamenco show. It was beyond my words.
What impressed me the most was that they were successfully
expressing a certain emotion by their movements, music, andsounds they made. I could feel their passion, sadness, love,and happiness in the show even though I did not understandtheir language. I was moved because they clearly showed how
beautifully humans can express their emotions in so many
profound ways.

change and improve myself so that I could be ready for job

interaction with people. The experience in Spain helped me
to grow self-confidence since I completed the continuous

challenge at my projects, and also improve my communication
skills through living with people who have different cultural

backgrounds. What I achieved in the five weeks will encourage
me to be more active and to be brave enough to challenge
myself to new goals in the future.

Moreover, the International Talent Program gave me theopportunity to think about not only job hunting, but my life.
Before going to Spain, I lived every day without so muchpassion and laughter. However, people in Spain and colleagues
changed the way I see the world. When I love something andsomeone around me, then suddenly the world gets brighter

and I become happier. It was truly and literally a life-changing
experience. I want to keep this mindset even though I am notin Spain anymore because I think it is a kind of legacy from thebest spring holiday in my lifetime.

MOTIVATIONFORTHE FUTURE

MYIMPRESSIONS
OF
SPAIN

In closing, I would like to thank everyone who supported us
throughout the program. Also, I am truly grateful to all theparticipants both from Korea and Japan. All those precious andspecial memories that we made together will stay with me forthe rest of my life.

私がこのプログラムへの参加を決意した理由の一つは、自分自身をアップデートしたかったからです。３年生も目前の就活を控えたこの時期に、私は自分に自信がありませんでした。だからこそ、何か頑張ったと言える経験をすることで少しでもより良い自分になり自分に自信を付けたいと考え、それを目的に 5 週間を過ごしました。
５週間を終えた今、少しだけ自分に自信がつき、前よりも笑顔が増
え少しだけハッピーになったと感じます。
スペインで特に印象的だったのは、出会う人たちのあたたかさと、

職場での経験を終え、今まで全く分からなかったビジネスを立ち上その豊かな文化です。

げることについて理解を深めることができました。またこれは自分スペインで出会ったのは本当にあたたかい、優しい人ばかりでした。

の専攻分野とは違うものであったためチャレンジも多くありました

職場の人たちは面倒見がよく、いつもオープンで好意的でした。特が、それを乗り越えプロジェクトを終えることができたことが、自にメンターの Jaime は私たちのことを普段から気にかけてくれ、少分の自信に繋がりました。

しでも悩んでいる様子があると仕事に関係が無くても話を聞いてく

さらに、私は周りの人に恵まれ、本当に優しく素敵な人たちと５週れました。職場の雰囲気もとても良く、みんなが真剣に、でも楽し
みつつやりがいをもって仕事に取り組んでいました。また、家族との時間や休みの時間をとても大切にしている印象を受けました。自分の周りにいる人や自分の時間を大事にして、楽しんでいるからこ
そスペインの人はこんなにも優しくて陽気なのかな、と感じました。
また、文化については、食べ物や建築、美術はもちろんですが、私が一番感銘を受けたのはフラメンコです。本プログラムコーディ

40

間を過ごすことができました。彼らとのコミュニケーションと通じ、周りの人や物事を好きになることで、自分自身がもっと笑顔に、幸
せになることに改めて気づくことができました。就職活動だけではなく、これから先の将来に活きる大切なことを教えていただきました。
終わりに、みなさんへの感謝を述べたいと思います。私にこのプログラムに参加する機会を与えてくださった方々、またプログラムを通じて私たち 12 人をサポートしてくださったみなさん、そしてプネーターの Javier が機会を設けてくれ、初めてフラメンコを見に行

ログラム期間中私に関わってくださった全ての人に本当に感謝してきました。情熱、というものの表現を初めて心で感じました。伝わっいます。ありがとうございました。特に、５週間を共に過ごしたてくる熱と動き一つひとつの力強さは今まで経験したものとは全く11 人の同僚たちには感謝の念が絶えません。素敵な出会い、経験

違い、忘れられない夜になりました。

そして思い出をありがとうございました。

Bergé International Talent Programme 2020

STUDENT REFLECTIONS

41

ST UDEN T
RE F L ECTION S

As a group, we successfully carried out the business that
could improve mobility of people who are wheelchair-bound,by integrating two different services and allowing them tooperate in one application. The two services are: a special map
that contains accessibility information, and tailored routes forwheelchairs and wheelchair-adapted taxi reservation services.
The initial idea of the project came from our understanding ofwhat measures could be taken to ensure universal accessibility,
particularly for private buildings, which have been insufficient orineffective. It was our inclination that humans have a basic needfor socialization and interaction with others, nobody should
ever be trapped in their own home, and should be able tohave mobility whenever they want. Through research regarding
potential competitors and existing services, we discoveredthat the current services have two major problems, which arelacking information maps and poor service of taxi companies.
There was great necessity to add routing function specialized
for wheelchairs and specific accessibility information about theexterior of buildings to access and connect to other amenities
into the current existing map for wheelchairs. Not only that,wheelchair-adapted taxi companies still need to improve thequality of their taxi drivers and arranging the time schedule.
Taking these points into account, we discovered a market value
for improving two current problems and combining them into
one, so that the inconvenience of operating various services at
a time could be reduced. As the final outcome,the new service we developed made it possible
to draw the future closer where people withlimited mobility have access, on an equalbasis with others, to the physical environment,
transportation, information and communications
technologies and systems (ICT), and otherfacilities and services.

プロジェクトの面で成し遂げた成果は、やはりス
タートアップの全過程に関わった経験かと思います。大学生の身分ではなかなか得られない経験だとインターン中も感謝の気持ちをもってプロジェクトに参加させていただきました。もちろんシミュレー
ションに過ぎないので、実際起業するまでの経験は得られませんでしたが、スタートアップの過程を一通りみて、さらにそれを自分でやってみるというところにすごく意義があったと思います。私たちがACHIEVEMENTS

WORK

During my five-week internship, I took part in designing a newmobility service company with three other participants called,
B4motion, which targets disabled people in Madrid. B4Motion isa venture lab run by experienced professionals as a startup andventure ecosystem, which focuses on improving and developing
mobility, creating new opportunities, and participating in the
future of mobility business. I was granted the opportunity toexperience the entire process of building a business within amonth, which takes about 12 months to complete under normal
conditions. To give a brief explanation of the project flow, we took
five steps of an established method that B4motion actually adopts
in their real business cases. The five steps were: Glocal Research(mapping global mobility and understanding local opportunities),
Ideas Inventory (creating project definition and defining goals
and verticals by listing more than 50 ideas), Project MRD (narrow
the concept down into short lists of three ideas and develop into
market requirement documents with clear market and customer
definitions, competitive economic and technological landscapes),
Project PRD (choose two projects evolved with workshops andspecialist support that contain full company definitions in businessgoals, team, funding, and MVP development and launch), andfinally Startup (select one final project with MVP focus in funding
to validate market and product assumptions). In accordance withthe steps, each member proposed their idea of the new mobility
service, based on the research on global and the local market
that is progressed individually. Through numerous discussions
and feedback on the individual works within a group and peopleat B4motion, we realized our vision toward market opportunities
on the new mobility service was largely the same, that although
Madrid has the largest population of disabled people withlimited mobility in Europe, the current facilities leave much to
be improved. Under the common awareness of the
problem, we were able to find market opportunities
and value in mobility services for people who arewheelchair-bound.

作ったビジネスモデルについて簡単に説明すると、私は、Bergé が 5 年前に設立した子会社である B4Motion という会社に配属されました。主にこなした課題は、「障害者・高齢者・子供」の中からターゲットを選んでモビリティーサービス会社のビジネ
スモデルを作ることでした。私たちのグループがターゲットとしたのは、障害者の中でも車椅子を使っている方で、彼らの移動をより自由にできるサービスを作るために一緒に 5 週間考えました。すべてのプ
ロセスに全メンバーがそれぞれのタスクを持って参加しましたが、私が主に担当していたのは、過去のリサーチアシスタントとしての経験を生かせる市場調査の部分です。最近のビジネスのトレンドや顧客のニーズを正確に把握し、ビジネスの土台を築きました。プロジェクト全体としても、最初の段階であった市場リサーチに一番力と時間をかけました。市場の分け方はいろいろありますが、どんな市場をどう狙うべきかについて、次の二つの視点で分けて考えました。一つは大きな市場の一部をとること。もう一つは小さな市場、ニッチな市場を狙うこと。その結果、モビリティー産業という大きなフレームの下で障S e ungm in Lee
42

Bergé International Talent Programme 2020

車椅子の利用者をターゲットしたアプリを開発し、このアプリの売
上・利用料と連携サービスのコミッションから収益を得る仕組みです。具体的には、車椅子のアクセスに関する情報や車椅子での最短ルートがわかる「マップ」を開発し、それに加えて、タクシー「予約」の機能をつけたアプリの開発を考え出しました。アプリの売上とタクシー会社からのコミッションが主な収入源となり、設立１年半で月おおよそ 600 万円の収益が見込まれるビジネスプランを立案しました。
その背景には、私たちがマドリードで生活しながら得た生の経験があります。石畳で舗装されているマドリードの道路を毎日ヒールで出退勤するのはとても大変でした。
「車椅子の利用者は私よりも移動が大変なんだろうな」と気づいたのがビジネスアイデアのきっか
けとなりました。実際、市場調査を行ったところ、スペインは EU
加盟国の中でも肢体不自由者の数が最も多いにも関わらず、「車椅
子のアクセスに関する情報が不足している」、「車椅子での最短ルートが調べられない」、「福祉タクシーのサービスの質が悪い」といっ

害者の中でも車椅子を使っている人に必要なサービスを企画することた三つの問題が彼らの移動をより制限していたということに気づきになったのです。利益とアイデアの両立を考えながら網羅的に情報をました。それらのニーズを解消するために、利用者が自由に修正・収集した上でたくさんのアイデアの中から優れた案を選び出す作業を追加できる「オープンストリートマップ」を使って車椅子のアクセ

行いました。ビジネスの観点から物事を分析、理解して、さらに自分ス情報とルートを提供するアプリを開発する計画を思い至りましが考えたことを他の人に説明、納得させることを繰り返す中でマーケた。さらに、このアプリがタクシーの利用を推める場合に、地図とティング、セールス、コミュニケーションスキルといった様々な能力

連動して福祉タクシーの予約ができるよう、タクシー会社とつなげが一層高まったと考えています。

る機能を追加することでさらに便利なサービスに発展させました。

STUDENT REFLECTIONS

43

After five weeks in Madrid, my many pre-conceived, seemingly

My perception and awareness toward entrepreneurship andfirst and second weeks visiting Salamanca, Segovia, Bilbao,
Cuzcurrita, Bilbao, and Burgos, as organized trips by Bergéof startup companies was simple to conceive of a uniquebusiness plan that no one else could think of. While researching

romanticized notions of Spain, have evolved. It is true that myy Compañía, had been sheltered in many ways; I hadn’t
had to choose my own accommodations, gotten lost on thecobblestone streets of an old town, desperately seeking

directions in my poor Spanish, or hadn’t had to fret over menus

to pick out the best restaurants using Google España. Yet,those trips have allowed me to focus on Spain entirely frommy own lens, without using hours of online searching. A few
weeks is maybe too short to form these impressions, but I had

another three weeks (this time completely on my own) to thinkotherwise. Above all, I was lucky with the wonderful Spanish

February weather during the entire five weeks. There was simply
no need to use an umbrella. Every morning, I started my day

Startups have changed considerably. My previous conception

market opportunities and possible competitors for our project,
I noticed that newly built startup companies are, in manycases, established to closely existing loopholes and improving

preexisting services. Considering that very few companies inthis world are perfect, services of companies that exist, haveleft much to be desired in that regard. So, the opportunities are
great in building a new company. During my time in Spain, I

merely experimented by starting a business as a group project.
However, now I am positively thinking of a startup business as acareer path and I can see my future working in such a field.

with brilliant sunshine and picturesque sky, and every evening,a breathtaking sunset allowed me to end my day successfully
on a park bench on my way home. Five weeks in Spain will longremain brightly in my heart thanks to every single day blessedby perfect weather.

MOTIVATIONFORTHE FUTURE

MYIMPRESSIONS
OF
SPAIN
私は友達から「雨女」と呼ばれるほど天気に関しては運がない人でしたが、今回のマドリードではずっとずっと晴れだったので５週間を満喫することができました。気温もすごく過ごしやすかったので歩いて出社・退勤することが全然苦ではありませんでした。５週間もいると毎日歩いている道路が飽きてくるのではないかと思われるかもしれませんが、むしろますます好きになっていきました。マド
リードは空が本当に綺麗で雲の形もなぜか（気のせいかと思います44が）アジアとは違う雰囲気を出していたので、雲が大好きな私にとっ

今回のインターンでプロジェクトを進めながら、「ニーズをどれだては昼間特別に何かをしなくても空を眺めながら時間を楽しく過ごけよく把握しているかがサービスの質を決める」、「スタートアップ

すことができました。会社の周りにはとても評価の高いレストランの機会は転がっている」と思いました。私たちが考えたビジネスモ

がたくさんあったためチームメンバーと毎週２回はグルメ巡りをしデルに類似しているサービスはすでにいくつか存在していました

たことも今ではとてもいい思い出として残っています。美味しい店

が、それらにもまだまだ課題はあったので既存のサービスの問題点を探す自分なりのコツとしては、まず Google マップから距離の近を改善することをゴールとして考えていました。実際世の中には、い店を絞って、時間のある時に Google の評価をみてジャンルごとアメリカの「Uber」と似たような配車アプリ「Grab」がサービスに自分なりのランクづけを行いました。時には SNS からも店の雰を少し変えただけで東南アジアのシェアを掌握できたように、既存

囲気を調べてその日の気分に合わせて店を選んでいました。あまりのサービスを国の法律や国民性、文化に合わせて変形したサービスにも行ってみたい店が多かったので、５週間では回り切れませんでがとても多いということに気づきました。起業に対する漠然としたしたが、いつかまたマドリードに戻ってきて全店制覇をするつもり

恐れがあったのですが、今回の経験を通していつか起業したいといです。

う夢ができました。

Bergé International Talent Programme 2020

STUDENT REFLECTIONS

45

Museo Nacional del Prado
Based on the former Spanish Royal
Collection, this museum holds oneof the world’s finest collections ofEuropean art. It displays many famous
works by leading Spanish artists: Goya,
Velázquez, El Greco, Murillo, and byother great masters such as Rubens
and Brueghel. It will take you at least
four hours to look around the mainbuilding, Villanueva, and more time toalso enjoy the exhibitions in the annex,
Jerónimos Cloister. You can enter freewith your student ID card.

Museo Guggenheim
Alongside a beautiful river stands apeculiar building and the eye-catching
object of a spider. This is a branch
museum of the New York Guggenheim.
This Basque museum hosts exhibitionsof modern art, which we can enjoy not
only by looking but also, for instance,by wakling through big pieces of art, or
being a part of the works that use lighteffects.

Museo Nacional Centro de Arte
Reina Sofia
This museum houses the best known
collection of Spanish artworks like,
Guernica by Picasso. Many peoples t o o d a b s o r b e d i n f ro n t o f t h i senormous masterpiece. Works by
Dali and Miró are also displayed. The
museum is located near Retiro Park andsurrounded by good restaurants; thisarea is an ideal place to spend yourweekend.

Museo de Biblioteca Nacional
This is a small museum, but has
important documents and picturesof the country, mainly related to city
planning. Also, there were picturesthat seemed to indicate the history ofdevelopment of the New World.

Kings & Queens

FelipeⅢ
Developed the center of Madrid as the
new capital. (Plaza Mayor, Madrid)

IsabelⅡ
Crowned when she was a little girl. (in frontof Teatro Real, Madrid)

FelipeⅣ
A poet and patron of the arts. He was thefrequent subject of Velázquez. (Plaza deOriente, Madrid)

Significant Figures

Isabel & Columbus
It captures the scene of IsabelⅠ accepting
the proposal by Christopher Columbus
explaining his expedition. (Plaza de Isabel
la Católica, Granada)

Miguel de Cervantes
The author of Don Quixote, the well-known
novel appreciated as a satirical account of
Chivalric beliefs and conduct. (in front of
Arco de la Sangre, Toledo)

CarlosⅢ
Undertaking commercial and territorialreforms, he led Spain to a cultural andeconomic revival. (Puerta del Sol, Madrid)

Landmarks

Alberto Churriguera
Architecture from the Churrigiera family
contributed to the establishment of
the unique Spanish baroque style. The
youngest brother, Alberto, designed Plaza
Mayor of Salamanca. (near Plaza Mayor,
Salamannca)

The Bear and the Strawberry Tree
This famous landmark is crafted in the
shape of the crest of Madrid, and is aperfect meeting place for many people.
(Puerta del Sol, Madrid)C
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Bergé International Talent Programme 2020

ART
RT IINN LLIIFFEEAART
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MUUSSEEUUMMSSWORKWEAR
SUGGESTIONS
Packing workwear was not easy for us, since most of us had no idea
what kind of attire we should wear at an off ice located in Spain.
We thought that we don’t have to dress like someone working at
an office located in Japan, such as black suits and white shirts. We
discovered that Spanish companies are less strict regarding theoutf its employees are allowed to wear. But here are some tips forworkwear ideas and some useful items that can help you look bothprofessional and fashionable.

We discovered that basically, the choice of workwear is completely up
to the individual. Employees are allowed to wear all types of clothing:casual, formal, and creative. However, employees are discouraged
from wearing very casual clothing, especially for formal occasions.
B4Motion, however, is an exception, since the department had more
liberty regarding workwear and so, the office atmosphere was quite
casual.

For women

For men- Jackets: We recommend choosing jackets
that go with any kind of tops and bottoms. You
can make full use by mixing and matchingother items depending on the occasion. Cardigans: Simple but we recommend you
do not bring items that look too casual. Shirts: Colored and patterned are acceptablefor Spain. - Simple pants (not denim): black,gray, white pants usually go well with any top.
Those who worked in B4Motion sometimes
wore jeans, but not in the other departments.
- Shoes: We didn’t always have to wear black
pumps but going to the off ice in sneakers
would not be acceptable. Therefore, leather
type shoes, such as boots, with a simple designand color were useful in many cases. B4motion
members preferred wearing sneakers, since
the department was farther f rom the main
office and simply walking 20 minutes on heels
would be painful. In short, for the ladies, set-up
suits are very acceptable, but also some darkcolored dresses are fine.

Male participants basically wore suits.
For men, we recommend preparing: two sets of suits,
three shirts that match, and three to four ties. For men,
the tie was the item that really spiced up the outfit. So,
have fun and bring ties that you may not normally wear
to a Japanese or Korean office.
On days when interns were giving presentations,attending official ceremonies, and important meetings,
we tried to look as formal as possible.

WORKWEAR SUGGESTIONS47

EXPLORING MADRID

A tiny village called “La Villa Madrid”
became the capital in 1561, replacing
Toledo as the center of the country.

PLACESTOVISITRESTAURANTS
AND BARS

2 Ramses Life: Located right next to Puerta de Alcalá,
it serves various tapas (typical Spanish small dishes)such as jamón (sliced raw ham), toast with tomato paste,
and gazpacho (cold vegetable soup). Arroz con leche(rice with milk) for dessert was also great! We had awonderful dinner here on our first night1

2

1 La Bola: It’s a classic restaurant famous for cocido

3 El Brillante de Atocha: Javier took us to this bar for

madrileño, which is a traditional Spanish dish of stewed

lunch. Gambas al ajillo (shrimp cooked in oil with garlic),

chickpeas, meat, and vegetables.

pulpo a la gallega (boiled octopus), bocadillo de calamari

ok us
Where Bergé to(fried squid sandwich) are all delicious.

y ourselves
b
t
n
e
w
e
w
e
r
e
Wh

6 Restaurante Tagomago Madrid: Menu of the day34(El menú del día) is composed of a three-course meal on

5

the weekdays, which costs €14.90 for lunch and €15.90
for dinner. Very delicious food, and the desserts are also
excellent.
4 Viva Madrid: This is where Javier took us after theflamenco show.

6

7

8

1 Plaza Mayor: The main square and one of the most

5 La Paella de la Reina: This restaurant has manykinds of paella and tasty sangria.

popular tourist destinations in Madrid, originally created

Movie Night:

8 Inclan Brutal Bar: Good food goes perfect with theby order of Felipe the 3rd. It’s usually full of life with

We watched Little Women at Cines Princesa near Plaza

great service and the cool atmosphere! Enjoy delicious

many street stalls and cafés. The surrounding buildings

de España (currently under repairs). It’s hard to find aseafood, and enjoy talks with waiters and listening to

are now used as hotels and apartments. 2 Palacio

theater that offers original language versions, but weinteresting music.

Real (Royal Palace): Felipe the 5th, the first Spanish

could!! Seeing it with Spanish subtitles was interesting

king of the Bourbon Dynasty commanded to construct

and beneficial as well!

a palace which resembled that of Versailles in France.

Salsa Dance Class:

3 Puerta de Alcalá: This magnificent landmark is

There was a free class to learn how to dance salsa, whicha short distance from the Bergé y Compañía office

is a Latin American style of dance. It gives people a greatbuilding. 4 Parque del Retiro (Retiro Park): This

opportunity to fully enjoy themselves!

1 Chocolat: One of the best churros cafés in Madrid.

park provided us with a wide and relaxing green
space and a beautiful lake. In the daytime many

7 The Spanish Farm: The food here is wonderfulpeople hold picnics or stroll around, enjoying street

and the ingredients are local and fresh, with seasonalmusic performances. 5 Plaza de Cibeles: Thefare offered on a frequently changing menu. Waiters

Cybele Palace, now serves as the City Council, andthe fountain in front of it together have been symbolicmonuments of Madrid. This place is famous as whereare very friendly. We suggest you ask the staff for

2 Harina: A brunch café and bakery located on therecommendations for both wine and food.

way from the Bergé office to the B4Motion office. Good
quality bakery and brunch menu (like açaí bowl andthe local soccer team, Real Madrid C.F., celebrate

scrambled eggs).

their victories. 6 Botín: The oldest restaurant in theentire world! The famous American novelist, Ernest
Hemingway, often visited this place. 7 Gran Vía: Major
modern street flourishing with a busy atmosphere.
The area is known as a popular shopping destination.
8 Puerta del Sol: One of the most iconic spots andthe busiest public square in the city. On the sidewalk,directly in front of the Clock Tower (Reloj de la Puertadel Sol) building, is a slab of stone indicating “0 km”,
which is the geographical center of Spain and thestarting point of the all national roads. A number ofnearby tapas bars and restaurants also attract people.

ENTERTAINMENT

4 Amorino: This is a chain of Italian gelato stores based
9 Platea Madrid : A fanc y tapas bar near our
accommodations (Serrano Recoletos). The tapas arequite expensive, but absolutely worth the cost. This
restaurant offers free, but excellent concerts and shows

48

Bergé International Talent Programme 2020

during the nighttime.

in Europe.

CAFÉS

3 AcidCafé: 10 minutes walking distance from B4Motion
office. A nice and cozy, relaxed and modern atmosphere.
Good coffee and fabulous bites to go with it.

EXPLORING MADRID

49

MEMORIES OF OUR TRIPS

Segovia
Seeing the Roman
Aqueduct in this ancient

T RAVE L
MA P

BilbaoBurgosCuzcurrita

Segovia

SalamancaÁvilaBarcelona

MadridÁvila

ToledoOn the way to our lunch, we were suddenly asked to get off
LisbonGranadathe bus to take a quick stop and to see the whole city from a
distance. It looked marvelous with its defensive wall aroundthe old city, and we took tons of pictures there. We also took ashort walk inside the city, which is a World Heritage Site.

Marrakech

cit y was my dreamcome true. The Segovia
Aqueduct is not the only
attraction: the mixtureo f L a t i n , A ra b i c , a n d
He bre w cul ture s was
also fascinating. In frontof Plaza Mayor stands
a gorgeous catedral. La
Vera Cruz Church built
in the meadow, is said totake after a mosque inJerusalem. The Alcázar isa Moorish castle. Actually,
this Alcázar, where 22
generations of royalfamilies lived, inspired
Disney to design SnowWhite’s castle.

Salamanca

What was unforgettable about
this place was the garden at thetime of sunset. Compared toother parts of Spain we visited,the sky looked so open andthe entirety was occupied with

Stepping onto the historic campus of the University of Salamanca
made me want to study at this school. The buildings are majestic
and brimming with the memories of the successive students
who were graduated from this famous university. Plaza Mayor in
Salamanca is said to be the most beautiful plaza in Spain. When
we visited the Old and the New Cathedral, and climbed up to
the bell tower, we were able to look around the whole city. The
serene scenery of that morning in Salamanca remains imprinted
on my mind. It would surely be ideal to live as a student here!

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Bergé International Talent Programme 2020

beauty when the sun went down.
There were various kinds of trees
in the garden, big and small,and we couldn’t help discussing
which one was the best. At night,
the stars were spread all over
and we all gazed up the sparking
lights together.
We had a nice time at dinner
wi th lot s o f go o d fo o d anddrinks. The time there passed
in an instant. Spending time ina beautiful castle was also anamazing adventure. I believe thateveryone who has ever visited
this place would say they wantto come back.

Cuzcurrita

MEMORIES OF OUR TRIPS51

I would say Bilbao was the best city I visited in Spain.
I especially liked walking along the Nervion, the riverthat runs through the city. Alongside the Nervion,

Granada is one of the most popular destinations for tourists in Spain.
The Alhambra, Albaicin, and the city itself, allow you to feel the
combined atmosphere of Spanish and Arabian cultures. Four of us
decided to visit this traditional city, but the trip was full of difficulties.
The first problem: Hotel. When we got to the hotel, we were told that
there was no room available for us. We mistakenly had booked for thewrong date! We spent an hour in the lobby trying to find a place tostay. The second problem: Alhambra tickets. We wasted 30 euros
for two extra tickets because we did not know the cancellation was
acceptable only until five days before the visit. BUT… regardless of the
difficulties, overall, the trip was amazing! Bright sunshine, beautiful city,historical atmosphere, and with amazing friends, everything turned
out to be wonderful, especially when you can go bar hopping. A glassof beer and tapa were served for only two euros! We could not behappier.

the atmosphere was quite different from other partsof Spain and I wondered if it was the atmosphere of
the Basque Country. I felt like I was lost in a different
part of the world. Many people were relaxing along
the riverside promenade with their dogs, which weremuch larger than we have in Japan.
I usually do not go to museums by myself, but the
Guggenheim is worth visiting even for people whoare not familiar with art. I liked the inside of themuseum for sure, but I liked the outside as well. Everymonument around the museum was quite uniqueand interesting, and everything together added color
to the area around the museum, making it an artistic
place.

Transportation: From Madrid you can take a bus or train. A bus ticket
costs less than 40 euros for a round trip but takes 5 hours to get there.
A train ticket costs 70 euros for a round trip and takes three hours. It
is better checking the tickets earlier because otherwise you will not
be able to find an available seat on your planned date like us. Placeto stay: Check your dates carefully. It is okay if you could not find a
hotel close to the Alhambra since it is interesting to walk around thecity. Especially in Granada, there are so many narrow streets that you
might never recognise as a street. So, enjoy exploring and getting lost.
Alhambra visit: Check your dates, time, and number of tickets needed,cancellations are accepted until five days before your visit.

BilbaoWe had an hour of free time and then had
lunch together at Landa restaurant. The
Cathedral of Burgos is one of the three biggest
cathedrals in Spain. The Castillo de Burgos (thecastle) commands an impressive vista of thecity including the entire view of the cathedral.
For lunch we enjoyed morcilla (blood sausage),another special dish of Spain. Landa’s various
desserts were delicious, too.

Burgos52

On a Friday evening after work, we visited Toledo, a World Heritage Site just an houraway from Madrid. Although we arrived late and most of the major historical buildings
were closed, we were still able to arrange a bus tour around the city; the breathtaking
night views, were simply amazing.
Tips: The bus tour is a very satisfying tour to see just about everything in Toledo.
Tickets are 20 euros per person and come with an audio guide with multiple
languages. You can hop-on and hop-off anywhere you want, and as many times as
you want. Don’t forget to take a warm jacket with you because it is very cold on thedeck of the bus, especially at night!

Bergé International Talent Programme 2020

ToledoGranadaBarcelona

Since we only had limited free time to visit
Barcelona, we had to check out all the importantelements of the city in just about 30 hours. I heardthat people often stay in Barcelona for aboutfour days to see everything in the city, but thistime we had no time. It was a challenge. Luckily,
I knew a little bit of the city because I stayed inBarcelona for a month last summer, which madethe trip easier, and so I was the one who basicallychose where we would go. So this trip was a goodchance for me to review my favorite places and tovisit the places that I could not visit the last time.
(Sorry everyone, I might have looked like I was theone who was enthusiastically trying hard to provide
the best Barcelona experience to everyone in thegroup, but I actually was having fun by myself
going everywhere with full of memories of the lastvisit.)
My favorite place in Barcelona is El Carmel,
because we can see the whole city and theMediterranean Sea. I like staying there fromearly night, waiting for the sunset and spendingtime until it gets dark. Since Madrid has neither
mountains nor ocean, there is no place like this.
For me, these two places make the city special.
Talking about the trip itself, we had a good time.
I was happy to see my travel companions having
fun in Barcelona. Even though it was hard trying tosee all of the important sights in Barcelona in justone day, I think it was quite a successful trip.

MEMORIES OF OUR TRIPS

53

Lisbon, a historical city full of stories totell, where the sun shines 290 days ayear and the temperature rarely drops
below 15 ℃ . Our main theme of thistrip was “Cafe Tour ”. We did researchon “cafes to visit in Lisbon” in advanceand planned our itinerary based onthat. Among them, Café da Garagem isa must-visit cafe, the place is relaxed,well-decorated and offers comfy chairs
perfectly positioned in front of hugewindows overlooking the city below.
There’s a great balcony with tables, too.
I personally think the view from this cafe
is one of the best views of the city by far.
If I must choose between Castelo de S.
Jorge and this cafe, I would choose thecafe, because the view it owns is noneother to compare with and you canenjoy wine contemplating a beautiful
sunset.

LisbonMarrakesh
We stayed at Hotel Atlas for 1 night and 2 days. The
accommodation fee was about 10 euros per persona day. However, we sacrificed amenities for cheap
accommodations. Talking about the food, everything
was perfect , from taste, smell, to presentation. But
just remember one point: You can't drink alcohol withdelicious food in Morocco. If you want to drink, buy it at
the duty-free shop!
Palais El Badiî...1
On the second day, we were completely overwhelmed by
the beauty of this palace. This palace, which was built in
the 16th century, is now left in ruins due to intrusion andplundering. The admission fee was 6.3 euros.
Cafe Jardin Majorelle Marrakech..2
Le Jardin Secret...3
After lunch, we started sightseeing in earnest. The exotic
garden is filled with plants coming from all over the world,
recalling the experimental aspect of the great gardensof Marrakech. We strongly recommend this place. This
spot provides a particularly good background for taking
pictures.
Marrakesh Market Street...4
The cityscape and dinner...5
Yves Saint Laurent Museum Majorelle Garden...6
It was a very good place for us to get a glimpse of Yves
Saint Laurent's artistic soul. And look at this! When you
go to the garden right next to the museum, you can feelthe beautiful harmony of blue, green, and red. You can buy
museum tickets and garden tickets cheaply at the ticket
office at the same time. This is our recommendation.

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3

4

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Bergé International Talent Programme 2020

M

E

F
K

S

S

R
O

A

G

E

O
R

E

S
M

A

N

C O L L E A G U E S
The five weeks spent working at Bergé yCompañía were truly amazing experiences. I
got a big impression from every person I met.
They were totally passionate, kind, and lovely.
The company staff never hesitated to help us
to adapt to the new culture, answer questions,and encourage us to overcome challenges.
I will never forget ever y morning whenstrangers said, “Buenos días”. Such moments
truly welcomed us.

Chaeeun Kong
(Hannah)

The best point about this ITP Program is thatyou can have the best of both worlds: Work
Experience and Cultural Understanding. I
developed social skills whilst interactingwith interns of diverse backgrounds, giving
speeches, and supporting the team that I wasin. Not only did I gain working experience, but
I could also expand my cultural boundaries as
well.

Siwon Moon

Overall, the five weeks I spent as a member of2020 ITP were a very pleasant experience that I
will never forget. I could not only gain practicalwork experience, but I could also learn newworking tools. Not only in the workplace, but
Bergé y Compañía also provided us lots ofchances to have great experiences in Spain.
We could fully enjoy Spanish culture by visiting
various places outside Madrid, eating delicious
Spanish foods, and seeing beautiful scenery.

Jiwon Park

Various programs other than the company
work were also really the best, and there
were many opportunities to learn from my
new Korean and Japanese friends from thesame program. I really appreciate Bergé yCompañía for helping me become a better
person through various cultural exchanges
and new experiences.

Sanghyun Oh(Roy)

I was truly grateful to take part in the
p ro g ra m s i n c e wo r k i n g a b ro a d i n aforeign company has been my long-longcherished dream. With a congenial working
environment of Bergé Auto, I was able to
make a lot of progress by asking questions
and receiving constructive feedback frompassionate mentors.

Jongchan Yim(Jimmy)Every moment in the International Talent
Programme 2020 was very special andheartwarming. My mentor Jaime always
treated us in a very kind manner so we
could freely speak out about our opinion
and raise questions. Also, Javier and Pablo,
the people in charge of ITP 2020, carefully
took care of us during the trips on theweekends and allowed us experience andenjoy Spanish culture and food. They were
not only the managers of this program,but also our friends who we could openly
communicate our feelings.

Yeseul Jung
(Lucia)MESSAGES FROM KOREAN COLLEAGUES

55

CONCLUDINGWORDS
I am writing this in the middle of April, when our personal situations are so different from two months
ago. Currently, the whole world is struggling with the recent crisis of the pandemic, and no one knows
when this situation is going to end. Presently, our normal life is suspended, and I have been stuck in myhouse for almost two weeks, which means that I have more than enough time to think about the events
that happened in the International Talent Program.
Looking back, I remember so many moments and have so many thoughts that I cannot find any single
word that can exactly describe the entire five weeks. Our time in Spain was not just fun and exciting,but also challenging. The five weeks were fast and slow. At the end of the program, I felt like the time
went by too fast, but every day was so intense and we had so much to do and to think about. Life in
Madrid was special, but also, interestingly ordinary: even though we knew this unique opportunity
was special, we naturally adapted to the special environment and we got into a routine and lived
an everyday life. Looking back now, however, I feel as if my time in Spain was like a five-week-longdream. I will not be able to forget the feeling when I had to leave Madrid on the last day. The constantly
changing scenery from the taxi window reminded me of every other single moment with all the different
people who I met in this program. In just five weeks, we were blessed with so many wonderful people.
As we were heading to the airport, I was overwhelmed by all the beautiful moments that I had spent inthis fascinating country.
We are thankful to all the people from Bergé y Compañía, B4Motion, our six colleagues from ChungAng University, and every other person whom we shared this wonderful experience with throughout
the program. Even though we all are currently experiencing a hard situation, we believe and sincerely
hope that we will soon get out of these difficulties and get together again with everyone who made ourexperience special. We will cherish our precious memories and encounters forever.

Editor-in-Chief

Misa Kamiyama

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Bergé International Talent Programme 2020