TOKYO GAME SHOW 2024

Indie Game Project SponsorshipTOKYO GAME SHOW Management OfficeProject Overview

2In order to create opportunities for indie games to attract more attention, TGS has once again thisyear prepared "Selected Indie 80," a framework that allows indie game developers, both corporate andindividual, to exhibit at TGS free of charge. This project is made possible by the support of oursponsors. If you are a game platformer, game publisher, PC/monitor company, etc. that would like tosupport this event, please consider becoming a sponsor.
【 Support for indie game developers 】⚫

Exhibitors selected for the "Selected Indie 80" willexhibit for free in the Indie Game Area

【Sponsorship Benefits】⚫

The sponsor's "logo" or "company name/brand name" will be displayedon the Indie Game Area web page, exhibition hall, distribution
programs, press releases, etc. This will help increase awareness andpresence of companies and titles among game business professionals,
indie game developers, and game users.

TGS is looking for "Selected Indie 80" to exhibit free of charge.
Among the submitted titles, 80 companies (tentative) will be able toexhibit for free.

⚫ More business opportunities for indie game developers

Exhibitors selected for the "Selected Indie 80" will have theopportunity to receive more attention through the indie game page on
the official TGS website, the "Selected Indie 80" introduction program,and Sense of Wonder Night (SOWN). For titles sold on Steam, it will
also be possible to list titles on Steam's special TGS site to boost sales.
In addition, business negotiations can be conducted using thebusiness matching system.

⚫ Exhibitors selected as SOWN finalists will receive evenmore attention
The developers selected as Sense of Wonder Night (SOWN) finalists (8groups will be selected) will present at SOWN (TGS2024 will beattended by an audience). This will also be streamed online, and eachaward winner will receive a cash prize and trophy.

Able to raise awareness as a leading indie gamecompany⚫

Benefit booths allow you to connect with indie gamedevelopers and game fans.
Booths granted as sponsorship privileges (Platinum sponsorship, Goldsponsorship, equipment sponsorship, etc.) can be used (additionalbooths can be added for a fee) to exhibit and test play titlessupported/published by the company, and to display equipment. This isa great way to connect with game industry professionals, indie gamedevelopers, and game users.

⚫

Facilitating business meetings with indie gamedevelopers and related parties
Information on Selected Indie 80 entry titles will be shared by thesecretariat (excluding personal information). In addition, visitors canuse the Meetup area in the Indie Game Area, and can use the businessmatching system for efficient and effective Mtg and businessdiscussions with indie game developers and business keys.

Ｉｎｄｉｅ Game Project - Outline3⚫ Entries from around the world for "Selected Indie 80," a free exhibit in the Indie Game Area
⚫ 80 titles were selected as Selected Indie 80 and will be on display for 4 days of real exhibition.
⚫ Eight titles from Selected Indie 80. Each developer will pitch their ideas at the Sense of Wonder Night (SOWN) event.

⚫ Each step of the process creates opportunities for Selected Indie 80 and its sponsors to be highlighted
through official websites, broadcast programs, exhibits, etc.
Call for entries from indie game developers （conditional）『Selected Indie 80』
Exhibitors Determined （ 80 titles planned ）80

Exhibitor information, sponsor logos, etc. postedon the official TGS website

Selected Indie 80 introductory program deliveredTGS2024 Exhibit／Biz-Matching（Meeting）※September 26 through 29

8SOWN2024
Finalist
８ TitlesSelected

Pitch event "Sense of Wonder Night 2024" held (with audience)

International Party + Indie Night

SOWN2024
Audience Award GP&Related Awards

Indie Game Project Sponsorship Plan ※ Add benefits to existing plans

Sponsorship
FeeGold

Limited to 6 companies ※Exhibitor ONLY（first-come, first-serve）※Exhibitor ONLY

Limited to 4 companies ※Exhibitor ONLY（first-come, first-serve）

JPY 5,500,000（tax incl.）

JPY 2,200,000（tax incl.）

FREE Equipment Rental※Exhibit fee is NOT included.

※Exhibit fee is NOT included.
Logo Placement Logo displayed in the following locations※The location of the display is subject to change.

※The location of the display is subject to change.

••••

Hanging banners and corner signs in the Indie Game Area and bridge
sign in the Selected Indie 80 area
Floor map "in Selected Indie 80” area
In the Selected Indie 80 introduction program
SOWN venue, International Party + Indie Night venue
Press release announcing indie game sponsors

Exhibit Booth• Booth Exhibit at Indie Game Area

＜2ｍ×2m Turnkey Booth X 3, OR ３ｍ×３m Space-only Booth X 2＞※「Booth」is space-only. Turnkey booth is package scheme.
※Booth locations are selected from Platinum Sponsor priority area
※Additional booths can be added for a fee

Indie Meet-up Area Usage• Meeting use of the "Indie Meet-up Area" in the Indie Game Area isavailable (Business Days) *Dedicated table

SponsorshipBenefits

SOWN• Platinum Sponsor presentation time (5 minutes scheduled) within SOWN
※Not to be broadcast on the official program•Equipment Sponsor

Platinum

Logo Placement Logo displayed in the following locations•4Sponsor award can be given as a supplementary prize for SOWN
*Subsidiary prize is worth less than 3,000 US dollars

International Party＋Indie Night• An area in one corner of the party venue where you can interact withindie game developers, etc. Tables for sponsors will be provided.
Email Blasting• Possible to distribute information about your company's announcement
to developers selected for Selected Indie 80 and to developers whoentered the competition (distribution by the Secretariat*Up to 2 times between July 4 and December 20) .
Exhibited titles are also posted on the indie-related tab of Steam• Indie game titles handled by the sponsor are posted on both theExhibitors tab + Selected Indie 80 tab in Steam.

••••Floor map "in Selected Indie 80” area
In the Selected Indie 80 introduction program
SOWN venue, International Party + Indie Night venue
Press release announcing indie game sponsors

Exhibit Booth• Booth Exhibit at Indie Game Area

＜2ｍ×2m Turnkey Booth X 1, OR ３ｍ×３m Space-only Booth X 1 ＞※「Booth」is space-only. Turnkey booth is package scheme.
※Additional booths can be added for a fee

Indie Meet-up Area Usage• Meeting use of the "Indie Meet-up Area" in the Indie
Game Area is available (Business Days) ※Common table
SOWN• Sponsor award can be given as a secondary award forSOWN*Supplementary award is worth up to US$3,000International Party ＋Indie Night• An area in one corner of the party venue where you
can interact with indie game developers, etc. Tables
for sponsors will be provided.
Email Blasting• Possible to distribute information about yourcompany's announcement to developers selected forSelected Indie 80 and to developers who entered thecompetition (distribution by the Secretariat*Up to 2 times between July 4 and December 20).

Exhibited titles are also posted on the indie-related tab of Steam• Indie game titles handled by the sponsor are posted
on both the Exhibitors tab + Selected Indie 80 tab inSteam.

※Exhibit fee is NOT included.
Logo Placement Logo displayed in thefollowing locations※The location of the display is subject to change.

••••

Floor map "in Selected Indie 80” area
In the Selected Indie 80 introduction
program
SOWN venue, International Party +Indie Night venue
Press release announcing indie gamesponsors

Exhibit Booth• Booth Exhibit at Indie Game Area

＜2ｍ×2m Turnkey Booth X 1, OR ３ｍ×３m
Space-only Booth X 1 ＞※「Booth」is space-only. Turnkey booth is package
scheme.
※Additional booths can be added for a fee

SOWN• Sponsor award can be given as asecondary award for SOWN
*Supplementary award is worth up to US$3,000Indie Game Project Sponsorship Plan ※NEWSilverOption Menu

※For Exhibitor／Non-Exhibitor※Exhibitor ONLY（first-come, first-serve basis）

JPY 770,000（tax incl.）

Sponsorship Fee※Exhibit fee is NOT included.

Logo Placement
Logo will be displayed at the following
locations※The location of the logo may be subject to change.

••••

Floor map "in Selected Indie 80”
area
In the Selected Indie 80 introduction
program
Sense of Wonder Night venue,
International Party + Indie Nightvenue
Press release announcing indie gamesponsors

SOWN

SponsorshipBenefits•

5Sponsor award can be given as asecondary award for SOWN
※Supplementary award is worth up to US$3,000

Refer Below※Exhibitors other than Platinum, Gold, Silver and Equipment Sponsors may apply. Exhibit fees are not included.
※Application deadline is different from that of "Platinum/Gold/Silver/Equipment Sponsors“(Application deadline: May 24 <Friday>)Indie Meet-up Area Usage【JPY 220,000（tax incl.）／Indie Game Area Limited to 5 Exhibitors】• Meeting use of the Indie Meetup area in the Indie Game Area is available (Business Day).
＊Only exhibitors in the Indie Game Area are eligible for this service.
＊Meeting tables are shared (can be reserved in advance through the Business Matching System).
＊Only one table can be used by one company at the same time.
＊Platinum and Gold Sponsors are included in the sponsorship benefits (no application required).

Indie Meet-up Area Exclusive Table Usage【Indie Meet-up Area Usage＋JPY 110,000（tax incl.）／Indie Game Area Limited to 2 Exhibitors】• Designated exclusive tables in the Indie Game Area Meet-up Area can be used as business meeting places(option for "Use of Indie Meet-up Area" above / Business Day).
＊One table per company is allowed to apply.
＊Platinum Sponsors are included in the sponsorship benefits (no application required)Indie Meet-up Area Advertisement ＊2 sides of gate columns + 4 sides of partitions【JPY 1,320,000（tax incl.）／Limited to 1 company 】• Advertisements will be placed on columns and four walls in the Indie Game Meet-up Area.
＊Advertisement design is to be arranged by the sponsor company. Management Office will arrange the output sheets.

• Meeting tables will be shared (advance reservations can be made through the business matching system).
Logo placement at International Party ＋ Indie Night／Use of space for self-standing banners【JPY 275,000（tax incl.）／Limited to 2 company】• Provide space for a freestanding banner, photo booth, etc. at the International Party + Indie Night venue(2m x 2m)
＊Space only. Does not include production costs for freestanding banners, etc.

Sponsorship Plan・Benefit List

6Platinum

GOLDSilverEquipment
Sponsor

JPY 5,500,000

JPY 2,200,000

JPY 770,000

Free Equipment

Indie Game Area「Hanging Banner」

◯―

―

―

Indie Game Area「Area Signage」

◯

―

―

―

Selected Indie 80 Area「Bridge Signage」

◯―

―

―

Selected Indie 80 Area 「Floor Map」

◯◯

◯

◯

Selected Indie 80 Introduction Program◯

◯

◯

◯

Sense of Wonder Night (SOWN) Venue◯◯◯◯International Party＋Indie Night Venue◯◯◯◯

Indie Game Sponsorship Press Release◯◯◯◯Turnkey Booth X 3 or Space-only X 2◯（Priority Area／optional）

―

―

―

Turnkey Booth X 1 or Space-only X 1―◯（optional）―◯（optional）

Indie Meet-up Area Usage（Business Day）★

◯（optional）◯（optional）――

Exclusive Table Usage at Indie Meet-up Area（Business Day）★

◯（optional）

―

―

―

―

―

―

―

Sponsor presentation at SOWN（※No distribution on official programs.）◯（optional）

―

―

―

Presentation of sponsor awards at SOWN◯（optional）◯（optional）◯（optional）◯（optional）

Tables available at International Party + Indie Night venue◯（optional）◯（optional）

―

―

―

―

―

―

Email Blasting（Up to 2 times）◯（optional）◯（optional）――

Titles to be exhibited will be posted on the indie-related tab on TGS Special Venue on Steam◯（optional）◯（optional）――

Sponsorship Fee：
Logo
Placement

Exhibit Booth

Gate + partition surface ads in Indie Meet-up Area★

International Party + Indie Night with banners and other space at the venue★

★・・・ Exhibitors can purchase as stand-alone sponsorship/advertisement menus even if they are not indie game project sponsors (some menus are limited to indie game corner exhibitors only).

To Contact／Schedule7

Indie Game Project Sponsorship Plan
Application Closing Date：March 29（Fri.）
Option Menu
Application Closing Date：May 24（Fri.）※To Apply:「Indie Game Project Sponsorship／Option Application Form」※ Applications accepted on a first-come, first-served basis.
To Inquiry
Nikkei BP Indie Management Officeindie@nikkeibp.co.jp

Indie Game Project SponsorshipBenefits(Reference)【Platinum Sponsorship】 Priority Area Booth Exhibit Image
Platinum sponsors will receive a booth location from the priority area inthe Indie Game Area as a special benefit. The priority area will bedetermined by the secretariat after the Indie Game Area has been
allocated. The order of booth selection will be regular booths andturnkey booths, in descending order of the number of booths (total
number of booths including the sponsorship benefit booths andadditional booths). If the number of booths is the same, priority will begiven to the company with the most past sponsorships, followed by thecompany with the earliest application.
TGS2023 Result9【Platinum Sponsorship】 Logo Placement Image（2023）
Sponsors' logos will be listed in the following order: Platinum Sponsor,Gold Sponsor, Silver Sponsor, and Equipment Sponsor. Within eachcategory, priority will be given to companies with the most pastsponsorships, followed by those with the earliest sponsorship application
forms received.

❶❶❸❷❷❸

10【Platinum／Gold／Silver／Equipment】 Logo Placement （2023）●TGS Official Website●Indie Game Area Floor Map●International Party ＋
Indie Night●Sense of Wonder NightProgram11

【Platinum／Gold／Silver／Equipment】 Logo Visibility Image（2023 Result）●Press Release

12

TOKYO GAME SHOW Special Venue on Steam"TGS Special Venue" on Steam will be opened before the show, where you can get the latest information on Steamsupported titles from exhibitors, try out test-played versions, and purchase titles at a discount price. The "Selected
Indie 80" page will be available, and titles supported and released by the sponsors will also be listed on the page.
TGS2023 Special Venue on* TGS2024 specifications are subject to change.

13

International Party／Indie Night
International Party/Indie Night will be held on the Esplanade on the 2nd floor of Halls 9-11 at Makuhari Messe after
the closing of the second day of Business Day (September 27). TGS exhibitors including Indie Game Area andSelected Indie 80, Business Day Gold Pass visitors, and press will attend. Platinum and Gold sponsor tables will be
set up in one corner of the party venue for attendees to meet and mingle with indie game developers and others.
TGS2023 Result

14Sense of Wonder Night (SOWN) 2024 Execution Image
Sense of Wonder Night, the 17th annual pitch event tohighlight indie game developers with new ideas, will beheld for the first time in five years with an audienceand broadcast as an official program, with sevenawards presented, including the Audience Award Grand
Prix. This year, the Platinum Sponsor will have time
between developers' presentations (upon request).
● Scheduled date and time ：September 27（Fri.）17:15～※with audience

TimeDuration

Program Configurations

17:05 - 17:15

10 min10 minutes before the start of distribution / Attack video（17:15 on time start）

17:15 - 17:18

3 minOpening VTR

17:18 - 17:20

2 minOpening Talk

17:20 - 17:22

2 min

Introduction of 8 finalists

17:22 - 17:23

1 min

TGS Official Program/ Other Information

17:23 - 17:26

3 min

Explanation of Final Judging

17:26 - 17:28

2 minIntroduction of Screening Committee Members

17:28 - 17:29

1 min

Introduction VTR①

17:29 - 17:37

8 min

Presentation ①（Presentation 5 Min.＋Q&A 3 Min.）●Distribution Method：Streaming on YouTube, X,～

nico-nico, Twitch, and other Chinese video platforms.

TGS2023 Result15

17:55 – 17:56

1 min

Introduction VTR④

17:56 - 18:04

8 min

Presentation④

18:04 - 18:09

5 min

Platinum Sponsorship Presentation ① （venue only）

SOWN2023

18:09 - 18:14

5 min

Platinum Sponsorship Presentation ② （venue only）

Official Program Viewing Results

18:14 - 18:15

1 min

Introduction of the last four finalistsPlatform

Language

Views

18:15 - 18:16

1 min

Introduction VTR⑤

JPN

19,576

18:16 - 18:24

8 min

Presentation ⑤～

YouTubeX(Twitter)

ENG

5,972

JPN

3,260

ENG

602,000

nico-nico JPN

24,898

18:42 - 18:43

1 min

Presentation VTR⑧

18:43 - 18:51

8 min

Presentation ⑧

18:51 - 18:56

5 min

Screening Committee Member Review

18:56 - 19:12

16 minAward Announcement

19:12 - 19:14

2 min

Ending

19:14

End of ProgramIndie Meet-up Area Installation Image／Advertisement Image

16

An "Indie Meet-up Area," a meeting space, has been set up in Indie Game Area. A menu of advertising options isavailable on the walls of the area (limited to one unit).
The "Indie Meet-up Area" is a meeting space for indie game project sponsors (Platinum/Gold Sponsors), Selected
Indie 80 exhibitors, and Indie Game Area exhibitors who have applied to use the space for a fee to hold businessmeetings during the Business Day.
The advertising menu is open to non-Indie Game Area exhibitors as well.

The above diagram is an image. Please note that the location and shape of the "Indie Meet-up
Area" will change depending on the number of applications. The yellow side of the abovediagram is the area where advertisements will be displayed.

Indie Meet-up Area
Meeting Table-set（planned）

TGS2023 Result Selected Indie 80 Degree of Satisfaction・Review
Overall satisfaction with exhibiting
010203040506070

17Evaluation of Exhibit Results

80901000【Domestic Exhibitors（19）】102030Booth Exhibit

47

Exhibitor introduction page on the official TGS website

47

Domestic

405060708090100

47265521521

Overseas
Inflow to your company's website from the exhibitor

5introduction page on the official TGS website
Very satisfiedSatisfied

Neither Satisfied/Dissatisfied

Dissatisfied

21

Very dissatisfied

Business Meeting（Business Matching）

Main purpose and motivation for exhibiting at Selected Indie80
04750

54226

55168090100
Steam Special Venue

PR of software, products, services, etc. to game fans
Trial play of games, touch & try of products and services

0【Overseas Exhibitors（28）】Providing information and PR to the press

11

Booth Exhibit

PR of BtoB software, products, services, etc.

26

1020

1630

40

14475060

70

71

100

14Attention from the media

Exhibitor introduction page on the official TGS website

Attention from influencers

1829434 4 4Formation of corporate brand and presence

Inflow to your company's website from the exhibitor
Business meetings between Japanese companies

introduction page on the official TGS website

1121367718

International business meetings with overseas companies

Business Meeting（Business Matching）

Traffic to the company's website and distribution programs (links)
OthersDomestic

1136

11414

Overseas
Steam Special Venue【Selected Indie 80 Exhibitor’s Survey Outline】
Survey period: September 27 - October 10, 2023 / Survey method: Web-based survey
Number of questionnaires sent: 78 / Number of valid responses: 47 (domestic: 19, overseas: 28)
Survey conducted by Nikkei BP25

Very successful

Achieved results

Normal1121

No results were achieved

29

11

No results at all

14

I don't know14