Exhibitor’s Guide- Tokyo Toy Show 2024
For Foreign Exhibitors

January, 2024

Message for the Tokyo Toy Show 2024
We wish to take this opportunity to thank you for your continued support of the activities of the Japan ToyAssociation.
We are pleased to enclose an “Exhibitor’s Guide” where you can find all of the details you will need for the Tokyo
Toy Show 2024.
The Japan Toy Association successfully held the Tokyo Toy Show in June, 2023, resuming the Open to the Public
Event, which attracted many children and families, for the first time in four years.
By realizing a full set of "the Trade show" and "the Open to the Public Event," many exhibited products werefeatured in the media, and exhibitors voiced their enthusiasm over this achievement.
As a new challenge to bring the Tokyo Toy Show to a new level, we have decided to shift the date of the 2024show from June to the end of August, planning to make it a last big children’s festival at the end of summer vacation.
We will do our utmost to make the 2024 show a rewarding event for all exhibitors and visitors.
We are convinced that the Tokyo Toy Show 2024 will provide you with an effective and unique opportunity forbusiness negotiations for upcoming Christmas and the year-end sales season.
Please read the enclosed “Exhibitor’s Guide” for more information about the show.
We look forward to receiving your reply for advanced booking of your space in the Tokyo Toy Show 2024.
Yours Sincerely,

Yours Sincerely,

Michihiro Maeda, Chairman
The Japan Toy Association
Masanobu Todokoro, Chairman
Committee of the Tokyo Toy Show,The Japan Toy Association

1

Exhibitor’s Guide - Tokyo Toy Show 2024
Exhibition Title:

Tokyo Toy Show 2024

Subtitle:

International Tokyo Toy Show 2024

Organizer:

The Japan Toy Association

Co-Organizer:

Tokyo Metropolitan Government (to be confirmed)

Supported by:

Ministry of Economy, Trade and Industry (to be confirmed)

Show Period:

Thursday, August 29, to Sunday, September 1, 2024

Show Venue:

Tokyo Big Sight
3-21-1 Ariake, Koto-ku, Tokyo 135-0063, Japan
Phone 03-5530-1111 (+81-3-5530-1111)

Show Floor Footprint:

West Exhibition Building, Tokyo Big Sight
West 1 – 4 HallShow Hours:

August 29, Thursday:
August 30, Friday:
August 31, Saturday:
September1, Sunday:

Entrance:

For Business Days, pre-registration is needed. (Free of charge)
For Public Days, Admission fee (to be determined)

10:00 – 17:30 [Business discussions only]
09:30 - 17:00 [Business discussions only]
09:00 - 17:00 [Open to the public]
09:00 - 16:00 [Open to the public]2

Limitations on Exhibited Products:
The exhibited products shall be in one of the following categories:(1) Products with exhibitors own brand and not displayed in other booths.
(2) Products purchased from other suppliers or sold under consignment contract andnot displayed in other booths.
(3) Products that do not infringe on intellectual property rights belonging to thirdparties.
Qualification of Exhibitor:(1) Member of the Japan Toy Association(2) Manufacturers, distributors or groups of them inside and outside Japan
exhibiting products listed in “Exhibition Products” as above(3) Other parties approved by the Japan Toy Association to exhibit products
Booth Size:

Width: approximately 2.97m, Depth: approximately 2.97m,
Area: approximately 9m2

Basic Facilities:(1) Side walls and rear walls of system panels not facing corridors(2) Projected Company Name Board (described in Japanese and English)

System Panel

Projected Company Name Board

Projected Company Name Board

Corner Booth* Corner booths do not have side panels (system panels on sides facing corridors)【The following items are not included in the Exhibition Fee:】▪
Flooring work such as punch carpets▪
Electrical work▪
Other booth decorations such as parapets, exhibition tables, display stands, etc.
For those items, each exhibitor must order individually from the contractor.

3

Application Fee:
Exhibition Fee:

¥ 38,500 (tax included) per exhibitor
Business days only (Thursday, August 29 and Friday, August 30)¥ 253,000 (tax included), per one exhibition stand, foreign exhibitors only(For entire 4 days, per one exhibition stand)¥ 330,000 (tax included)*Note: Consumption tax 10%

Expenses included in Exhibition Fee:
(1) Booth rental within standard hours(2) Cost for placing the exhibitor’s information on the brochure and website(3) Basic booth installation fee(4) Cost for installing public guidance lights and facilities(5) Ceiling lighting charge within standard hours(6) Air conditioning charge during the Show
(7) Overall advertisement and publicity expenses(8) Overall planning and operation expenses(9) Overall security and safety management expenses(10) Expenses related to secretariat activities
Expenses not included in Exhibition Fee:
Expenses other than those listed in (1) to (10) will be for the account of the exhibitor,
for example;- Shipping cost of exhibits and promotional materials- Floor engineering works such as setting a punched-hole carpet- Cost of electrical construction- Cost of equipment such as parapet or display shelf, which are not supplied as“Basic Facilities”
Application Filing Period:
Applications will be accepted before Friday, February 2. 2024
(After the deadline, please contact the secretariat of the JTA directly.)
Allocation of Booth Location:
1) Locations of booths will be allocated by a method decided by the Japan Toy
Association.
2) The Association will do its best to accommodate the wishes of those exhibitors
who desire to have specific booths, but will not be able to guarantee it.
Preferred Allocation of Corner position (Additional cost):
Corner positions will be allocated preferentially to those who have requested it on
the Application Form. The additional cost of ¥66,000 (tax included) will be charged
on the invoice.
(This service is only for exhibitors who book 3 unit booths or less.)In case their request should not be met as a result of overall floor plan, the paid
¥66,000 (tax included) shall be refunded.
*Note: Consumption tax 10%

4Expenses of electric work and electricity use:
The Japan Toy Association will undertake the primary engineering work to supply
mains electricity to each booth.
Please implement on exhibitor’s side the secondary engineering work forinterconnection and decoration in the booth.
①Expense for engineering work for mains electricity
Exhibitors will be charged according to the following tariff.
It costs ¥8,800 (tax included) up to 1kw of applied electric power, then it iscalculated by adding the amount of ¥4,400 (tax included) multiplied by every
added 0.5 kw.
②Rates for electricity usage
The rates are calculated by multiplying ¥2,200 (tax included) by 1 kw based onelectric energy during the show.
*Note: Consumption tax 10%
Approval from a local health department:
Any sampling of food and drink at the venue may be required to get approval inadvance from the local health department by a designated form.
Application and Registration:
1) Application for exhibitionPlease fill in the attached application form completely without leaving unfilledcolumns and send it to the Secretariat of The Japan Toy Association before theapplication deadline.
Application by telephone, FAX or verbal application will not be accepted.
2) Acceptance of exhibition and billing for exhibition fee
The Japan Toy Association will send an acknowledgment of application
registration and an invoice to exhibitors who meet the conditions contained inthis guide.
Payment of Exhibition Fee and Other Charges:
The exhibitors will be requested to pay the exhibition fee and other charges in fullbased on the invoice issued by the Secretariat of The Japan Toy Association.
For foreign exhibitors, only bank transfer is admitted. Any other payment method
such as credit card is not admitted. (Receipt will not be issued to the payment bybank transfer.)5Changes After Application:
1) Procedures
Cancellation of application for exhibition and reduction in supplied floor footprint
for the exhibitor’s own reasons should be notified by mail or by FAX.
Such cancellation or reduction in floor footprint will become valid when received
by the Secretariat of the Association.
2) Cancellation charge
A cancellation charge will be invoiced in case of a cancellation or reduction offloor footprint. The following rate will be applied;
By February 2 (Fri.), 2024
Full amount of application fee and 50% of exhibition fee
After March 2 (Sat.), 2024
Full amount of application fee and exhibition fee
3) Nonperformance of Procedures
In the event an exhibitor fails to comply with 1) and 2) above, the Association willcancel the exhibition contract and will not accept applications of the exhibitor for
subsequent shows.
No fees and charges paid by the exhibitor will be refunded.
Inability to Exhibit:

In case an exhibitor who has completed exhibition procedures fails to complete thedecoration and display before the specified date and time, the Japan Toy Association
will manage the booth instead.
The paid exhibition fee and other fees and charges will not be refunded.
The Japan Toy Association will not compensate for damage to the exhibitor caused
through this cancellation or reduction in floor footprint.

Prohibition of Subleasing of Booth:Subleasing of all or part of an allocated booth to a third party by an exhibitor orexchanging allocated booths between exhibitors is prohibited regardless of whether
subleasing or exchange is for a consideration or gratis.
Display of Foreign-Made Goods:
When displaying foreign-made goods or using them for decoration purposes, pleasedisplay them after clearing them through customs and converting them into
domestic cargo on the exhibitor’s side. (The show ground will not be bonded.)Management of Booth and Storage of Exhibition Products:
1) During the Show, the Japan Toy Association will post personnel to manage theshow facilities in good order.
The exhibitors are responsible for managing their booths.
2) Exhibitors must station personnel at their booths at all times to attend to visitors.
Exhibitors are fully responsible for ensuring the safety of visitors and for
managing their exhibition products.
3) The Japan Toy Association is not responsible for theft or loss of exhibition
products in the booths or for accidents caused by a force majeure beyond its
control.
Exhibitors are recommended to insure their products against loss or damage.

6

Limitations on Decorations Inside Booth:
The following decorations in the booths are prohibited.
If prohibited decorations are found, the exhibitors will be asked to remove them.
1) Decorations that are detrimental to the dignity of the venue as a whole.
2) Displays that offend against public order and decency or that defame and slander
other parties.
3) Decorations that do not conform to the height limitation specified in theexhibitor’s guide and to other conditions set by the Japan Toy Association.
4) Decorations that do not conform to the restrictions imposed by the fair ground.
5) Decorations that do not conform to laws and regulations.
Violation of an Intellectual Property Right:
When the Japan Toy Association receives complaints that exhibited products
infringe someone else’s intellectual property rights and, on examination, determinesthat the fact of infringement is highly probable, it is entitled to pull the suspected
product or promotional item from the booth.
The above complaints shall be based on (1) patent, utility model, design right ortrademark which are duly registered in the exhibitors’ own name and remain
effective in Japan, and (2) copyrights for which an author, the time of creation andconstitution of intellectual creations of a work are evident.
The complainer shall provide relevant documentary evidence of intellectual property
right such as a copy of valid certificate of registration, or utility model technicalopinions issued by Japan Patent Office.
Cancellation of Show:

Should the Japan Toy Association be prevented from holding the Show due to acalamity, fire or other force majeure beyond its control, the Association will refund
the exhibitors amounts that are remaining after deducting necessary expenses. The
Japan Toy Association is not responsible for damage to the exhibitors caused bycancellation.

7

Violation of Exhibition Regulation:
1) Should an exhibitor violate the conditions set in this guide or new rules to beestablished in the future, the Association will forthwith ask the contravening
exhibitor to comply. Any expense to the exhibitor as a result of this request shallbe paid by the exhibitor.
2) In the event an exhibitor refuses to correct the situation, the Japan Toy Association
will forthwith cancel the exhibition contract and will ask the exhibitor to remove
the products and decorations belonging to the exhibitor from the show site.
All expenses incurred as a result of this shall be paid solely by the exhibitor. TheAssociation will not refund the exhibition fee and other fees and charges alreadypaid by the exhibitor.
Change in Exhibition Regulation:
1) The conditions contained in this guide were decided at a board meeting of theAssociation held on November 28, 2023.
2) Any new situation not taken up in this guide shall be studied, discussed anddecided on each occasion at a board of directors meeting of the Association.
3) The conditions contained in this guide are subject to changes in the future.
The exhibitors will be notified by the Association each time a change is made.
Language and Currency of Show:The official language in operating the Show will be Japanese and expenses will besettled in Japanese currency.
Payment of Expenses:

Please pay the exhibition fee and other fees and charges in Japanese currency to thefollowing bank account of the Association on or before the date specified by theAssociation.
Every bank charges (either local or recipients) for transfer of fund shall be forthe senders’ (exhibitors’) account.
The Association will not issue receipts for transfers of fund to its bank account.
Ordinary Bank Account No. 0620447 of The Japan Toy Association
at Oshiage Branch of The Bank of Tokyo-Mitsubishi, Ltd.

Confirmation of Exhibition Conditions:
The exhibition applicants are requested to read this guide carefully and observe theconditions for exhibition when applying for booth/s.

8

Exhibitor’s Guide - Tokyo Toy Show 2024
Issued January, 2024

The Japan Toy Association
4-22-4 Higashi-komagata Sumida, Tokyo 130-8611, Japan
Phone: 03-3829-2513 +81-3-3829-2513
FAX: 03-3829-2510 +81-3-3829-2510
URL: https://www.toys.or.jp
E-mail: toyshow2024@toys.or.jp© The Japan Toy Association. 2024-ALL right reserved.

9