Press Release
Sanrio’s first Metaverse Event “SANRIO Virtual Fes in Sanrio
Puroland” with VRChat will be held for two days.
Hello Kitty Land Tokyo features the world's largest virtual music festival venue on
five underground floors on Dec. 11th and 12th, 2021. And Sanrio characters will
join gorgeous artists such as Kizuna AI, Hatsune Miku, AKB48 and other famousartists.

Tokyo, November 18th, 2021 --- Sanrio Co., Ltd.
(hereinafter referred to as "Sanrio”; Headquarteredin Tokyo; Tomokuni Tsujii, President and CEO) andSanrio Entertainment Co., Ltd. (President and CEO:Aya Komaki, Tokyo) have teamed up with VRChat
Inc. (VRChat), a U.S. company that operates asocial VR platform, to hold the virtual music festival,SANRIO Virtual Fes in Sanrio Puroland, on Dec.
11th (Sat.) and Dec. 12th (Sun), 17:00 - 22:00 / B5
floor 19:00-24:00 (JST). Gugenka Corporation(Head office: Niigata Pref. CEO: Masafumi Mikami)
and 0b4k3, the organizer of the VR club
“GHOSTCLUB”, have been invited as the overall
directors of the festival.

This image is for reference only.

Official website: https://v-fes.sanrio.co.jp/en.html
The world's first "SANRIO Virtual Fes in Sanrio Puroland" will be the music festival whereartists, virtual artists, and Sanrio characters will perform in the huge 5-floor undergroundspace. Various artists including virtual artists such as Kizuna AI, Hatsune Miku, andSanrio characters will perform in the huge space spanning five underground floors. It will
be one of the world's largest metaverse events with a new sensation, where everyone
from Sanrio fans to advance users can enjoy the music live and communicate with eachother virtually.
SANRIO Virtual Fes in Sanrio Puroland, can be enjoyed easily with smartphones, PCs,
and other devices. People can dive into the virtual space by becoming a Sanrio characterwith an original avatar for this event. In the VRChat pay area, Hello Kitty ribbons willappear when avatars high-five each other in the virtual space. During the live music
performance, people can enjoy the unique virtual performances as if the artist is right infront of them in the most immersive experience. In the communication area, there will be astore selling original goods exclusive to this event.
The theme park and the virtual space will be fused by this new metaverse technology tocreate the “SANRIO Virtual Fes in Sanrio Puroland”. And it hopes this opportunity will be agood chance for many people to become familiar with Sanrio characters and visit Sanrio
Puroland in real.
– Ends –© 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作株式会社サンリオ
1

*The name "metaverse" was originally given to a fictional virtual space service in “Snow Crash”.
Later, as technology evolved and a variety of virtual space services appeared, it came to be used
as a generic term for them as well.
Appendix:Date: Saturday, December 11, 2021 and Sunday, December 12, 2021, 17:00 - 22:00 (JST)(B5 floor: until 24:00 JST)
Location: Virtual Sanrio Puroland
Sponsor: Sanrio Company, Ltd. and Sanrio Entertainment Co., Ltd.
Planning and production: Interdimensional TOKYO, Gugenka Corporation, Melody Fair
Corporation, VRChat Inc.
Support: Astonishment Inc., Pocket RD Inc., BALS Inc.
Further Information

SANRIO Virtual Fes in Sanrio Puroland Factbook (Floor Guide, The 52 artists/groups,
Original Avatars, Artist collaboration digital figure, Platforms, Ticket Prices etc.)
https://bluemoonmarketing.jp/wp-content/uploads/2021/11/Sanrio-Virtual-Fes-in-SanrioPuroland_Factbook_EN_2021.11.pdf
Links:
Official website: https://v-fes.sanrio.co.jp/en.html
Official SNS: Twitter https://twitter.com/SANRIO_Vfes
How to participate:
People can participate in Sanrio Virtual Fes in Sanrio Puroland from PC-connected VR(Oculus/Vive/Index + Gaming PC), Gaming PC, standalone VR (Oculus Quest etc.), PC(Windows/Mac), and smartphones.
Link to other images:
Main Visual ( https://bluemoonmarketing.jp/wp-content/uploads/2021/11/VfesMV.jpg )Key Visual ( https://bluemoonmarketing.jp/wp-content/uploads/2021/11/VfesKV-scaled.jpg )Avatar ( https://bluemoonmarketing.jp/wp-content/uploads/2021/11/Avatar-scaled.jpg )B3 Teaser ( https://bluemoonmarketing.jp/wp-content/uploads/2021/11/B3_Teaser.png )Kizuna AI ( https://bluemoonmarketing.jp/wp-content/uploads/2021/11/Kizuna-AI-scaled.jpg )*Please be sure to include copyright information when posting images.
©AKB48 ©Kizuna AI ©BANDAI NAMCO Arts Inc. ©ANYCOLOR, Inc. Art by KEI ©Crypton Future
Media, INC. ©Mirai Akari Project ©Siro Channel ©︎YuNi © 2016 COVER Corp. © '21 SANRIO SP-M
© '21 SANRIO S/F･G ©︎‘21 SANRIO 著作（株）サンリオ

News Release: https://bluemoonmarketing.jp/wp-content/uploads/2021/11/20211117_SET_Vpuro_EN_FNL.pdf

Notes to the editors:
About Sanrio
Sanrio is famous for a variety of fancy character goods such as Hello Kitty, and has developed
more than 400 types of its own characters. The company is also involved in film production andpublishing. In addition, the company is also involved in the theme park business, including Sanrio
Puroland (Tokyo) and Harmonyland (Oita).

2© 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作株式会社サンリオ

About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
Instagram: https://www.instagram.com/puroland_global/------------------------------------------Contact Details for the Media:
About Sanrio Co., Ltd.
Please contact "Sanrio" PR Office (in Platinum): Shimodaira, Minegishi, Inagaki, Irie
MAIL: sanrio@vectorinc.co.jp
TEL: 81-3-5572-7351 FAX: 81-3-5572-6075

About Sanrio Entertainment Co., Ltd.
Please contact us via E-mail at (SET@bluemoonmarketing.jp). (English or Japanese)
We accept media visits to the park throughout the year.
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

3© 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作株式会社サンリオ