Press Release
Hello Kitty Land Tokyo promises a “blast” for Easter 2022
Following the huge success of previous seasonal events Sanrio Puroland
continues with its “retro-rock” Easter event as "Egg’n’Roll Easter BLAST". Visitors
will be thrilled to experience a new and kicking version of the popular event with“easterly” entertainment. Moreover, starting from 8th April Sanrio Puroland will
introduce a new variable fee structure providing visitors with more options.
Tokyo, 8th March 2022 --- Hello Kitty Land Tokyo, also known as Sanrio Puroland(https://en.puroland.jp/) returns for the third time running with a new edition of its muchloved Sanrio Easter event. "Egg’n’Roll Easter BLAST" will be open to visitors from Friday,
11th March until Tuesday, 5th July 2022.
The Easter show, featuring Hello Kitty and Dear
Daniel, is bound to become even “poppier” andcuter following the addition of My Melody andKuromi to the show. The charming but rivallingcharacters will show their new seasonal outfits ona catwalk especially installed for the occasion.
Filled with popular retro-music, the “Egg'n'RollEaster BLAST” will bring good vibes to Sanrio
Puroland inviting visitors to come and join the fun at the Entertainment Hall on the firstfloor. They can also plan a “date” and meet up with their darling characters, Hello Kitty,Dear Daniel, My Melody, Kuromi, Pompom Purin, Cinammoroll and Wish Me Mel, alldressed in their finest Easter attire at the "Puro Easter Special Meet and Greet". (Advancereservations required)
Photo spots with the look and feel of this special seasonal “Oldies” event as well as
seasonal merchandise ensure that visitors can even take home some of a piece of HelloKitty Land Tokyo. The Puroland restaurant will offer a seasonal food menu including
creative and colourful dishes such as “Hamburg curry with Easter egg on top” or“Creamed Mentaiko Spaghetti with egg” and “Diner strawberry Waffle” as dessert option.
Last but not least, guests are invited to join a fun “Easter Egg Hunt”. Equipped with an“Easter Egg Hunt Book” containing only a random message from one of the Sanrio
Puroland characters, fans will be looking around Puro Village for clues to complete it andbe able to watch an original movie as a reward.
“Our light-hearted Easter event has become a fixture of Hello Kitty Land Tokyo and ourfans’ response really shows how much it means to them”, comments Yuya Makizato ofSanrio Entertainment Co., Ltd, the company operating Sanrio Puroland. “Up to now wealways created additional customer value with new contents and activities. From 8th April
we are also introducing a new variable pricing structure enabling visitors to buy tickets at
more differentiated fees depending on age group, as well as day and time of their visit. Inshort we are providing our guests with more options to choose the tickets that fit theirneeds.”– Ends –1© 2022 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ

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Key Visual ( https://bluemoonmarketing.jp/wp-content/uploads/2022/03/Key-Visual.jpg )Main Image ( https://bluemoonmarketing.jp/wp-content/uploads/2022/03/Main-Visual-scaled.jpg )SP Greeting ( https://bluemoonmarketing.jp/wp-content/uploads/2022/03/SP-Greeting.jpg )Easter Foods ( https://bluemoonmarketing.jp/wp-content/uploads/2022/03/Easter-food-scaled.jpg )Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,
Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release: https://bluemoonmarketing.jp/wp-content/uploads/2022/03/20220308_SET_Easter2022_EN_FNL.pdf
Fact Book: https://bluemoonmarketing.jp/wp-content/uploads/2022/03/SET_Factbook_2022.3.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)2© 2022 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ