Sustainable Japan:
Pioneering destinations with global appeal

Japan is a land of stunning beauty. From dramatic coastal scenery to
deep forests, serene lakes, steaming hot springs, and majestic
mountains, wherever you go you’ll find different expressions of thenation’s natural diversity. Seasonal variation experienced across a wide
range of circumstances has contributed to a shared understanding of
the importance of sustainable coexistence with nature.
Families, villages, towns, cities, and entire regions can draw on

SUSTAINABLE

centuries of tackling climate volatility, resource stress, disaster, disease,and other threats to everyday life. That heritage now drives diverse new
ways to tackle carbon emissions, renewable energy, food waste, andother contemporary sustainability concerns.
And so when you visit Japan, you can look forward to a strong
sense of mindfulness in relation to the environment. Throughout thenation, buildings, transportation, and other forms of infrastructure
minimize resource waste and maximize productive user time. Japanempowers everyone to do everything efficiently and effectively.
This booklet presents 15 major meeting and event destinations
where the community is devoted to a better future for all. In each
destination, as well as enjoying the flowering of a sustainability tradition
that has been cultivated for years, you will encounter new efforts to sow
seeds of wisdom for the benefit of generations to come.

CONTENTS
Choose Japan. Here’s Why! ................................... P2
Featured Destinations ........................................... P6
Destination Details ................................................. P8
1. SAPPORO
P8

Major International Airports* Airports with more than 1 million international passengers in 2019

Bullet Train (2. SENDAI

under construction, as of 2023)

P12

15. OKINAWA
6. TOYAMA

P64

4. TOKYO

P28

10. KOBE
P44

P20

8. KYOTO

3. CHIBA

P36

P16

11. OKAYAMA
P48

12. HIROSHIMA
P52

5. YOKOHAMA
P24

13. KITAKYUSHU

7. AICHI/NAGOYA

P56

P32

14. FUKUOKA

9. OSAKA

P60

P40
1

Choose Japan.
Here’s Why!

Government SDGs Action Plan

Achieving the SDGs in Japan

Since embracing the SDGs in 2015, the Japanese

Municipalities proposing outstanding initiatives toJapan has a national action plan to achieve

government has played a key role in formulating

achieve the SDGs are designated as SDGs Future Cities.

the SDGs. Local governments and private

strategies and promoting measures to accomplish the

Exceptionally pioneering initiatives are supported asgoals. The SDGs Action Plan, published annually since

Municipality SDGs Model Projects.

companies are committed to the cause. Areas

2018, summarizes the measures and budgets adopted

SDGs Future Cities

by the government to achieve the SDGs. The aim is to

124 Municipalitiesof special focus include carbon neutrality,
energy-saving, renewable energy, and the
reduction of food loss.
Those in the meetings industry soon
experience Japan’s forward-looking approachin many contexts: cutting-edge infrastructure,advanced transit systems, accessible
facilities, and, of course, highly attentive
professionals. Your partners in Japan will
typically go well beyond the call of duty todeliver the best possible solutions.
And wherever you go to enjoy Japan’s
beautiful scenery and fascinating heritage,
you will encounter instructive examples ofmake the practical contribution of each undertaking
clearly visible.

(FY 2021)

People: diversity, inclusion, well-being
1. Equality for all, with everyone empowered to contribute
2. Health and longevity

40 Projects(FY 2021)

Prosperity: a virtuous circle of growth anddistributed wealth

Source: Office for the Promotion of Regional Revitalization, Cabinet Secretariat

3. Market growth, regional vitality, innovative science

SDGs status

and technology
4. A sustainable, resilient nation with high-quality
infrastructure

Japan was the top-ranking country in Asia in the Sustainable

Planet: contributing to the future

Development Report 2022.

5. E nergy efficiency, renewable energy, disaster
reduction, climate change countermeasures, with afocus on reuse, reduce, recycle.
6. Conservation of biodiversity, forests, and oceans

Peace: embracing universal values

No. 1 in Asia
(2022)

Key achievements

7. A peaceful, safe, secure society

environmental stewardship, technologicalPartnership: strong public-private andinternational cooperation

breakthroughs, and corporate innovations

8. Systems and mechanisms to achieve the SDGs

that contribute to sustainable solutions.
Source: SDGs Promotion Office, SDGs Action Plan 2023

2

Municipality SDGs Model Projects

Sources: Bertelsmann Stiftung, Sustainable Development Solutions Network,
A Global Initiative for the United Nations and Cambridge University Press, Sustainable
Development Report 2022

CO2 emissions reduction targets

Food waste reduction targets
and initiatives

A green, efficient transport network

Japan is committed to realizing net zero carbon emissions

There’s a national movement to cut food waste. FoodJapan’s comprehensive public transport network is

by 2050.

banks distribute excess food from companies andenvironmentally sound, and offers you a wide range ofhouseholds to struggling homes and welfare facilities,

convenient means to reach your destination.

free of charge.

City residents within walking distance of regular public transport

CO2 emissions target FY 2050

Net Zero72%*1

Food waste*1 The percentage of city residents within walking distance of railway stations or bus
stops with 30 or more services per day.
Source: Ministry of Land, Infrastructure, Transport and Tourism, Handbook on
Evaluation of Urban Structures

reduction target FY 2030
(compared to FY 2000)
FY 2030 (compared to FY 2013)46%
reduction

Rail usageNo. 1 in the world(approx. 3,450 kilometers per year per person, 2017)50%
reduction

Source: The World Bank, World Development Indicators

Social support by academic institutions

934 municipalities have pledged to achieve
net zero carbon emissions by 2050 (as of March 2023)
Percentage of Japan’s population coveredby cities pledging net zero carbon emissions

Number of food bank initiatives

178(2022)

99.7%

Academic institutions are actively involved in social
initiatives. In Asia, Japan was the top contributor to Impact
Rankings 2022*2, a list of universities’ contributions tosustainability.
Participating universities in Impact Rankings 2022

No. 1 in Asia

(approx. 126 million people)(84 universities)

Japanese universities in the global Top 100
for individual SDG performance
Sources: Ministry of the Environment, 2050 Zero Carbon Cities in Japan
Statistics Bureau, Ministry of Internal Affairs and Communications, Population
Estimates (as of October 2022)

Source: Japan Food Bank Promotion Council, Trends and Issues inFood Bank Activities74*2 1,524 universities from 110 countries and regions participated
Source: Times Higher Education, Impact Rankings 2022

3

Cultural and historical appeal

A safe and secure society

Health support

Japan has 20 World Cultural Heritage sites, 5 World

Japan is widely renowned for safety and security. It is

In order to extend life expectancy with high quality of

Natural Heritage sites, and 22 Intangible Cultural Heritage

also highly regarded for food security, as measured bylife, and to reduce discrepancies related to health,assets. Local traditions and cultural elements arefood quality, safety, and supply stability.

everyone in Japan is encouraged to exercise, eat well,presented as stories, known as Japan Heritage. This helps
to conserve regional culture, and to share it with visitors.
World Heritage sites

No. 3 in Asia
(25 sites, 2023)

not smoke, and receive medical checkups.
Global safety ranking

No. 2 in Asia
(2022)

Average healthy life expectancy

No. 1 in the world(74.1 years)

Source: Institute for Economics and Peace (IEP), Global Peace Index

Intangible Cultural Heritage assets

No. 2 in Asia
(22 assets, 2023)

Japan Heritage stories

104(2020)

Global food security ranking

No. 1 in Asia
(2022)

Walkable communities
Source: Economist Impact, Global Food Security Index

Source: Agency for Cultural Affairs

A dependable business environment

Working for comprehensive
accessibility

Many cities promote walking and are working to make it
an easier and more agreeable activity. This is part of aneffort to build integrated, low-carbon communities.

Laws, regulations, and other measures are implementedCities that promote walking

Japan’s risk-minimizing political and legal outlook,fairly and systematically, contributing to a society where

along with remarkable public security, create a stableeverybody, regardless of age or physical capability, can346

environment for business. Nowhere in the world has more

live and work in safety and comfort.

companies that were established over 100 years ago.
Companies founded at least 100 years ago

No. 1 in the world(approx. 37,000 companies, 2022)

Source: Nikkei BP Consulting/Anniversary Business Lab

4

Sources: WHO and Ministry of Health, Labour and Welfare(2021)

Sharing of information about Universal Design(percentage of prefectures)

100%(2023)

Source: Prefectural websites

Source: Ministry of Land, Infrastructure, Transport and Tourism, Walkability Promotion Cities

Sustainability at travel destinations

Japan Sustainable Tourism Standard for Destinations (JSTS-D)

Japan ranks first in the World Economic Forum’s Travel

The Japan Sustainable Tourism Standard for Destinations (JSTS-D)& Tourism Development Index, for which sustainability iscontributes to sustainable tourism by helping destinations welcome

a key criterion.

visitors appropriately, protect the natural landscape, and preserve
local heritage. Each section of the JSTS-D reflects JapaneseTravel & Tourism Development Index

No. 1 in the world(2021)

Category(a) Management organization andframework
A. Management

Regions committed to developing sustainable tourism

B. Socio-economic(a) Contribution to the regional economy(b) Social welfare and burdens(a) Protection of cultural heritage

C. Culture(b) Visits to cultural sites(2025 target)

100(b) Stakeholder participation(c) Management of burdens and changes

characteristics, while complying with the Global Sustainable Tourism
Criteria for Destinations (GSTC-D).

Perspectives(a) Conservation of natural heritage
D. Environment(b) Resource management(c) Waste and emissions management

Source: World Economic Forum, Travel & Tourism Development Index 2021

Sustainable travel experiences in Japan

Since 2018, 24 Japanese cities have been listed in theGreen Destinations Top 100, which are destinations
offering sustainable tourism as defined by GSTC*
standards.

A pamphlet published by the Japan National Tourism Organization(JNTO) introduces aspects of sustainable tourism in Japan, witha special focus on the natural world and the culture with which

Green Destinations Top 100

24 cities*GSTC® (The Global Sustainable Tourism Council) manages the GSTC Criteria, theglobal standard for sustainable travel and tourism.
Source: Green Destinations, Green Destinations Top 100

it co-exists.

Contents
1. Adventure in the Great Outdoors
2. Explore Diverse Ecosystems
3. Eco-friendly Accommodation
Special Feature (1): Recovery Through Tourism in Tohoku
4. Japan’s Food Culture
5. Healing Powers of Hot Springs
6. Gain Insight into Japanese Beliefs
7. Traditional Towns and Heritage Stays
Special Feature (2): Japan’s Ainu Indigenous People
8. Traditional Arts Rooted in Community
9. Experience Japanese Festivals with History
10. Discover Japanese Craftsmanship
International certifications and awards
About Us

https://partners-pamph.jnto.go.jp/simg/pamph/1683.pdf

5Featured Destinations

1

Advantages and Characteristics

This document introduces 15 cities and regions in Japan that are well suited to• An environmental capital• Adventures in a rich naturaland cultural world

hosting business events. It presents their advantages and characteristics in relation
to sustainability.

Destination Details
Page 1: Overview

SAPPORO2

SENDAI
Advantages and Characteristics

Page 2: Strengths, identity, and sustainability plans• A world leader in disaster risk
reduction• “City of Trees”

3

CHIBA
Advantages and Characteristics

These pages cover the distinctive features and strengths of each city or region. They introduce sustainability strategies, and• Region-specific renewableenergy• A balance of industries and adiverse natural environment

list examples of major events.

Pages 3-4: Sustainability initiatives

4

TOKYO
Advantages and Characteristics• A leading global city inbalance with nature• Sustainable initiatives bybusinesses and DMOs
These pages describe specific initiatives implemented in each city or region.
6

5

6

7

8

YOKOHAMA

9

OSAKA

13

KITAKYUSHUAdvantages and Characteristics

Advantages and Characteristics

Advantages and Characteristics• A sustainable, cooperative
community• Decarbonizing meeting andevent facilities• Green policies and a circular
economy• Partnerships at Expo 2025
Osaka, Kansai• A “Green Growth City”• Industrial tourism

TOYAMA

10

KOBE

14

FUKUOKA

Advantages and Characteristics

Advantages and Characteristics

Advantages and Characteristics• Using water resources forrenewable energy• A circular society throughpublic-private partnerships• A city that overcame anearthquake• Local agriculture and fisheries• Community development incoexistence with nature• Promoting innovation forsustainable growth

AICHI/NAGOYA

11

OKAYAMA

15

OKINAWA

Advantages and Characteristics

Advantages and Characteristics

Advantages and Characteristics• Creating innovation throughpublic-private partnerships
with local universities• T ourism focus: history and industry• Education for Sustainable
Development (ESD)• Balancing natural and urban
environments• Beautiful nature and diverse
biological communities• Ryukyu culture passed down
through many generations

KYOTO

12

HIROSHIMA

Advantages and Characteristics

Advantages and Characteristics• Advanced global warming
countermeasures• A cultural capital• An international city of peaceand culture• Traditional culture andmulticulturalism

7

SAPPORO

No.

1

Surrounded by the magnificent nature of Hokkaido, Japan’s
northernmost main island, Sapporo is a leading tourist destination
offering countless experiences. Regional highlights include
indigenous Ainu culture, outstanding food, and hot springs.The city
has been positioned as Environmental Capital Sapporo, which
underlines a commitment to preserving Hokkaido’s rich naturalenvironment and to realizing a sustainable community where
future generations will love to live. The city is actively promoting
environmental policies.

Hokkaido Pref.

Prefecture GRP

Sapporo City

City GRP

5.18 million people
1.97 million people

20.5 trillion yen
7.6 trillion yen*GRP: Gross Regional Product

8

SAPPOROSTRENGTHSAdvantages and Characteristics
E nvironmental Capital Sapporo aims to be a world-leading green city.

An environmental
capitalEnvironmental policies are actively promoted.

In 2020, Sapporo became the first Japanesecity to be awarded Platinum certification by
LEED for Cities and Communities.

Sapporo’s initiatives are receiving international recognition. It was the firstcity in Japan to receive the highest level of certification from LEED for Cities
and Communities.

Forests and parks cover 60% of Sapporo. Visitors can engage with their

Adventures in a richnatural surroundings in activities such as powder snow skiing, climbing, andnatural and cultural

canoeing.

worldCultural experiences featuring the Ainu, an indigenous people, reflect efforts
to preserve, pass down, and develop Ainu culture.

STRATEGIES

Major events• G7 Ministers’ Meeting on Climate, Energy andEnvironment, 2023
• Adventure Travel World Summit (ATWS), 2021/2023• 30th World Buiatrics Congress (WBC), 2018
(2,000 participants)• 5th International Wildlife Management Congress(IWMC), 2015 (1,400 participants)

Sustainability Strategies and Plans

SDGs Strategy
SDGs Future City Plan (2021-2023)
The city is improving its sustainability profile, partly by raising its GDS-Index*1 score, in order tobe even more appealing to international visitors and business event planners.
Sapporo received international Fairtrade Town*2 certification and is promoting the expansion offair trade in cooperation with citizens, companies, and educational institutions. By reducing
Sapporo’s environmental impact and raising awareness among companies, the aim is to boost
the ethical, sustainable use of resources and energy.
The Second Sapporo City Development Strategic Vision (2022-2031)
Sapporo’s aim is to be a sustainable, diverse, and inclusive global city. It promotes urban
development based on three key concepts: universal, wellness, and smartness.
Climate change countermeasures
In 2020, Sapporo began implementing an action plan for achieving net zero greenhouse gas
emissions by 2050.
*1 A quantitative and qualitative evaluation from the perspective of tourism and events. It covers 70 items in four areas: urban environmental
strategy and infrastructure, social sustainability, event-related industry initiatives, and DMO/Convention Bureau strategies and initiatives.
*2 A system certifying municipalities where all stakeholders in the community, including citizens, companies, educational institutions, andadministrators, work to expand the scope of fair trade.

The Second Sapporo City Development Strategic Vision
Our urban vision of Sapporo

A sustainable, global city that brings together people,
snow, and greenery

GDS-Index score59%(2022)

Universal
A society where diversity is a strength and everyone
recognizes the identity and ability of others

Key concepts

Wellness
A society where people can stay healthy, learn new skills,
and follow their own path

DMO
34%
Supplier
48%

59%

Environment
82%

Social79%

Smartness
A society where cutting-edge technologies are integrated
comfortably into people’s lives

SAPPORO

9

SAPPORO

Sustainability Initiatives

A large, green convention facility

Venues linked to the Olympic legacy

The Sapporo Convention Center, with approximately 20,000 square meters of floor space, is

Sapporo City offers distinctive venues that are linked to the legacy of the Olympic andSapporo’s premier venue for major events. Active efforts are being made to reduce its

Paralympic Games, as well as Hokkaido’s history and nature.

environmental impact. In addition to adopting

Sapporo Okurayama Ski Jump Stadiumsolar panels and other renewable energy

The Sapporo Okurayama Ski Jump Stadium, which featured insources, energy-saving measures are being

the 1972 Sapporo Olympic Games, is used for various events

introduced. During the summer, windows are

and team-building activities. It hosts the world’s toughest

opened at night to lower the temperature

uphill 400-m running race, Red Bull 400. Participants run up ainside and reduce the need for air conditioning

ski jump course that has an inclination of up to 37 degrees.

during the daytime. This takes advantage of

Moerenuma Park

the cool nighttime temperatures in Hokkaido.

The Sapporo Convention Center

A restaurant at Sapporo
Okurayama Ski Jump Stadium

Moerenuma Park was designed by the famous 20th-century
artist Isamu Noguchi. An urban park covering about 189
hectares, it was created by converting a landfill site into a

A carbon offset program for business events

green space. The symbol of the park, a 32-meter-high glass

In Sapporo, organizations connected with business events are promoting Green

performances, meetings, and lectures. The pyramid houses a

Conventions*. In 2008, a carbon offset project was implemented in commemoration of theFrench restaurant that earned one star in 2017’s Michelin

G8 Hokkaido Toyako Summit. In this ongoing initiative, funds are collected from companies

Guide to Hokkaido. It has served banquets for United Nations

and individuals that wish to reduce their environmental impact. CO2 is absorbed throughand other high-profile events.

pyramid, is a multipurpose venue that hosts concerts, dance
Glass Pyramid

forest management initiatives, such as tree planting and thinning, in cooperation with othermunicipalities in Hokkaido. The project symbolizes the desire to create a positive legacy inthe region.

Using snow and ice to reduce CO2 emissions

The Sapporo Convention Bureau, in cooperation
with companies and other organizations, offers a

Hokkaido gets a lot of snow. The prefecture uses snow and ice accumulated in the winter tocarbon offset program for event participants.

cool buildings in the summer, reducing the energy used.

Dedicated donation boxes are set up at venues, andThe glass pyramid in Moerenuma Park has a storage area for snow that is used to chill

the funds are used for forest management inwater for cooling the glass atrium between June and September. At New Chitose Airport,

initiatives and to protect local wildlife.

the gateway to Sapporo, 30% of the summer cooling energy required in the passenger
Forest is used to offset carbon* An environmentally friendly convention that connects with local culture and industry

10

SAPPOROterminal is covered by snow and ice.

SAPPORO

Sustainability Initiatives

The local impact of corporate social responsibility

Adventure travel

Sapporo works with universities and companies to deliver

Sapporo and Hokkaido promote adventure travel that takes advantage of local resources

community programs that coincide with business events.

including Hokkaido’s natural abundance, the culture of the indigenous Ainu people,

During the 5th International Wildlife Management Congress indelicious food, and hot springs. These experiences are available to event participants via

2015, the city government collaborated with local universities toexcursion programs.

bring young researchers and conference attendees together. They

In 2021 and 2023, Hokkaido hosted the Adventure Travel World Summit (ATWS), thediscussed regional challenges, including an increase in wild animals

world’s largest business event for adventure travel. ATWS focuses on minimizing negative

entering urban areas. The project helped to build knowledge among
the next generation of researchers and expanded their networks. It

Cleaning a sculpture

made a significant contribution to the academic development of the region.
Participants in a 2019 program cleaned and maintained sculptures in Sapporo as part ofa collaboration between a corporate incentive group and a sculpture preservation
organization.Some participants from outside Japan expressed an interest in preserving
sculptures in their own countries after returning home.

impacts and maximizing social and economic contributions to the community, theenvironment, and local cultural heritage. Hokkaido itself engages in various sustainability
initiatives, including carbon offsetting, reducing the number of single-use plastic bottles,
and promoting the use of public transport.
The prefecture offers a wide range of adventure travel options. Programs feature thenatural landscape and share information about the region in the form of stories. One
program introduces the traditions, history, and culture of the Ainu people. Others include
dining experiences and tours of cultural facilities. Participants can try natural foods, suchas rice grown in the spring water of Mt. Yotei—a mountain noted for its resemblance toLocal collaboration

Mt. Fuji.

Hokkaido boasts the highest agricultural output and fishery catch
volume in Japan, with a food self-sufficiency rate of 217%
(calorie-base). The prefectural government is promoting local
production and consumption, and is encouraging agriculture,
forestry, and fishery businesses to diversify into processing andA dairy farm

distribution. It is also promoting research in these industries through cooperation among
government, industry, and academia.
Hokkaido University plays a central role in these efforts. In order to strengthen the foodvalue chain, it has established the Research and Education Center for Robust Agriculture,
Forestry and Fisheries Industries. The university is noted for research and development,
fostering human resources, innovation, and contributing to the local community. In the 2022
Times Higher Education (THE) Impact Ranking, it was ranked 10th in the world, and first in

Adventure travel

Ainu dancing

the “Zero Hunger” category.

SAPPORO

11

SENDAINo.

2

Sendai enjoys 80% coverage in greenery. This “City of Trees” hasnurtured a rich natural environment in collaboration with its
citizens. Reflecting lessons learned after the Great East Japan
Earthquake (GEJE) in 2011, Sendai embraces a “DisasterResilient and Environmentally-Friendly City” plan that builds
disaster risk reduction (DRR) and environmental considerations
into all policies.

Miyagi Pref.

Prefecture GRP

Sendai City

City GRP

2.29 million people
1.1 million people

9.8 trillion yen
5.3 trillion yen*GRP: Gross Regional Product

12

SENDAI

STRENGTHSAdvantages and Characteristics

A world leader inT he Sendai Framework for Disaster Risk Reduction 2015-2030*, andisaster riskinternational guideline for DRR, was adopted in Sendai. Lessons learned as a

reduction

result of the earthquake are shared with the world, contributing to global DRR.

Sendai City Green Bonds
Sendai was the first municipality in
Tohoku* to issue green bonds. This
accelerates the development of adisaster-resilient, environmentallyfriendly, decarbonized society.
*The northeast of Japan (not including Hokkaido)*Together with the SDGs and the Paris Agreement (adopted in the same year), this framework is one of three global
agendas for 2030. It describes comprehensive disaster risk management and directly contributes to target #11 of theSDGs, “Sustainable Cities and Communities.”

Major Events• World BOSAI Forum / IDRC in SENDAI, 2023
• G7 Science and Technology Ministers’ Meeting in
Sendai, 2023
• 17th World Conference on Earthquake
Engineering, 2021 (3,000 participants)• The 3rd United Nations World Conference on
Disaster Risk Reduction, 2015 (6,500 participants)

Recycling and climate change initiatives are being undertaken as part of“City of Trees”

Sendai’s effort to be a “City of Trees,” a sustainable community whereresidents enjoy the blessings of nature.

STRATEGIES

Sustainability Strategies and Plans
Initiatives contributing to the 2030 vision

SDGs Strategy

VisionSendai City SDGs Future City Plan

A Disaster-Resilient and Environmentally-Friendly City

Sendai’s vision for 2030 is to become a “Disaster-Resilient and EnvironmentallyFriendly City” through sustainable and attractive urban development.
Furusato-no-Mori Regeneration ProjectResidents and businesses are assisting with tree-planting activities that areregenerating and creating green spaces in coastal areas that were severely
damaged in the GEJE. Coastal disaster reduction forests provide multiple

EconomySociety

Environment• BOSAI-TECH Innovation Platform• Near Future Technology
Demonstration Project• DRR education• P romoting disaster resilienceamongst stakeholders• Greenhouse Gas Reduction Action
Program• Plastic recycling• Green infrastructures

layers of defense from tsunamis and have contributed to environmental
education in the area. Sendai also received the first Green InfrastructureAward (Disaster Prevention and Mitigation Division) sponsored by the GreenInfrastructure Public-Private Partnership Platform.
Sendai City Global Warming Countermeasures Promotion Plan (2021-2030)
The plan sets a goal of net zero greenhouse gas emissions by 2050.

A zero-carbon city
In March 2021, Sendai announced its aim to become a zero-carbon city.
Disaster-resistant solar power generation systems combining solar powerand storage batteries have been installed in all designated evacuation
centers that serve as disaster management bases. This initiative wasadvanced because of the energy disruption that occurred after the 2011
disaster. Efforts are being made to reduce disaster risk and environmental
impact during times of stability.

Solar panel installation

Tree-planting project

SENDAI

13

SENDAI

Sustainability Initiatives

Human Resource Development

Building Multicultural Communities

In 2015, Sendai hosted one of the largest international UN conferences ever held in Japan:
The 3rd United Nations World Conference on Disaster Risk Reduction. During the event, theSendai Framework for Disaster Risk Reduction, an international DRR guideline, was adopted.
Since then, a regular event called the Sendai Symposium for Disaster Risk Reduction and the
Future has given citizens a chance to gather, learn, and think about DRR. This forum is highly
regarded for its role in nurturing future DRR leaders.
The 2015 conference strengthened Japanese and international networks, leading tofurther events relating to earthquakes and DRR, such as the 17th World Conference on
Earthquake Engineering. Lessons learned from the
GEJE continue to be communicated.
In Sendai, a midterm review of initiatives basedon the Sendai Framework is being conducted incooperation with Tohoku University’s International
Research Institute of Disaster Science. This is an
unprecedented independent evaluation and the local
government will publish the results.
Sendai Symposium for DRR and the Future

The Sendai Multicultural Center is within the Sendai International Center, the city’s main
convention facility. Its services include multilingual consultation and interpretation. The
Center provides international exchange information for citizens, multilingual living
information for foreign residents, and tourist information for visitors.
SenTIA is promoting a multicultural outlook through community building and humanresource development. It helps business events torespect cultural differences and offers information in
multiple languages.

Sendai Multicultural Center

Convenient and eco-friendly transport
The convention area is just a five-minute subway ride from Sendai Station, the city’s main

Multilingual disaster support
The Sendai Tourism, Convention and International Association (SenTIA) is carryingout regional DRR efforts from amulticultural perspective. During adisaster, the Disaster Multilingual
Support Center will offer foreigners in
the area relevant information in
multiple languages. SenTIA is also
training language volunteers who canprovide information in various
languages.
Disaster Multilingual Support Center website

14

SENDAI

terminal. The Loople Sendai bus offers easy access to sightseeing locations, and Sendai
MaaS, a smartphone app, lets the user search routes and buy tickets, making public
transport even more accessible.
Shared cycle ports for rental bicycles have been installed in the city center, including on
the premises of Sendai International Center, giving event participants another green
transport option.

Loople Sendai

Shared Cycle Port (DATE BIKE)SENDAI

Sustainability Initiatives

Cultural Experiences and Excursions

The Sendai International Center

Activities

The Sendai International Center implements various sustainability initiatives.

SenTIA offers various activities and cultural experiences. Tourists can make their own
chopsticks by hand using leftover construction materials. The workshop has been included• Horizontally recycled*1 plastic bottles

Waste Reduction• Business cards made using Sendai Tanabata Fukinagashi*2

in international conferences and participants have praised it as a fun, eco-friendly initiative.
Energy Conservation
Green SpaceConservation
DRR

Handmade Chopstick Workshop

Universal Design• LED lighting• Shared cycle ports for “DATE BIKE” rental bicycles• Cherry blossom tree planting• Regular professional inspection and maintenance of trees• Acting as a backup Disaster Response HQ for the city government• Disaster stockpiles and disaster relief vending machines• Pictogram displays• Barrier-free maps

Excursions
Sendai cooperates with schools and business to offer excursions with themes relating to*1 A system that uses old products as a material to make the same product anew
*2 Decorations featuring colorful tape attached to paper balloons or balls.

community resilience and sustainability. At Sendai Arahama Elementary School,
participants can see clear traces of the disaster. Exhibits show the scenery before and

Eco-Friendly Business Certification

after, deepening an understanding of the threat that tsunamis pose.
Other excursions introduce the sustainability initiatives of local businesses. Participants

Local businesses that reduce waste and promote recycling are certified as Eco Nikocan see how factories use cutting-edge technology to recycle resources and conserve energy.

Meisters, and the most actively committed companies are certified as Eco Niko
Gold Meisters. The system was introduced in 2019 as a way to promote green initiatives
among local businesses. As of October 2022,
137 organizations, including SenTIA, theSendai International Center, and various public
transport operators were certified. This initiative
supports the holding of environmentally friendly
business events.

Sendai Arahama Elementary School

Eco Niko Meister Certification MarkSENDAI

15

CHIBANo.

3

Chiba Prefecture, home to Narita International Airport, is also justa short distance from Haneda Airport. These two airports, Japan’s
top two in terms of passenger numbers, offer outstanding accessto destinations within Japan and around the world. Chiba’s own
visitor resources include traditional townscapes, sake breweries,
hot springs, and celebrated theme parks. Popular sports eventstake full advantage of Chiba’s abundant nature and uniquecharacteristics.

Chiba Pref.

6.28 million people

Prefecture GRP

21.3 trillion yen*GRP: Gross Regional Product

Urayasu

Narita

Chiba
Kisarazu

16

CHIBA

STRENGTHSAdvantages and Characteristics
Chiba Prefecture is locatedin the Tokyo Metropolitan
Area, and is blessed with arich natural landscape. It
has strong agriculture,
forestry, and fisheries
industries, and works hardto promote local products.

Chiba takes advantage of its natural environment with a great number ofsolar and onshore wind-power generation facilities. It has the second largest

Region-specificinstalled capacity in Japan, and plans to build large-scale offshore wind

renewable energy

facilities off the Pacific coast. Large-scale wood biomass facilities are in
operation in the Tokyo Bay Waterfront zone, and other forms of biomass, suchas sewage sludge, will be used in the future.

A balance ofChiba has a balanced industrial structure that includes many materials andenergy enterprises. Its agriculture, forestry, and fishery industries produce

industries and aone of the highest outputs in Japan.

diverse natural

A rich natural environment includes marshes, long sandy beaches, waterfront

environment

STRATEGIES

spaces such as rivers and swamps, hills, and lush mountains. Each area has
its own distinctive cultural features.

Major Events• 33rd International Conference on Arabidopsis
Research (ICAR), 2023
• 16th World Congress of the International
Association of Institutes of Navigation (IAIN), 2018(350 participants)• 10th Asia Pacific Conference on Speech, Language,and Hearing (APCSLH), 2017 (500 participants)• Gastech Japan, 2017 (5,500 participants)

Sustainability Strategies and Plans

SDGs Strategy
Chiba Prefecture Comprehensive Plan
The prefectural government is unified in its support of the SDGs, and by promoting
the policies and measures listed in the Chiba Prefecture Comprehensive Plan, it issteadily working towards a sustainable society.
The government recognizes the importance of the SDGs for Chiba’s future, and istaking a cooperative approach to achieving them.
Net Zero Carbon Emissions 2050 Declaration

Sustainability initiatives in four event-hosting cities
Chiba Prefecture has four major cities that host business events and conventions. Each one implements
sustainability initiatives that make the most of local characteristics.
Chiba

Kisarazu

The city of Chiba combines beautiful natural featureswith advanced urban design. It is self-sufficient inelectricity, and conducts green tourism. In November
2022, Chiba was selected by the Ministry of theEnvironment as a “Decarbonization Leading Area.”

Kisarazu has rustic woodland and seaside districts,
allowing its residents to enjoy a variety of lifestyles. It
is working towards becoming an “organic city.”

In February 2021, Chiba Prefecture issued the “Net Zero Carbon Emissions 2050
Declaration.” Residents, businesses, and municipalities will cooperate towards
achieving the national goal of Carbon Neutrality by 2050.
These integrated, collaborative efforts are seen as essential for building a sustainable
prefecture that future generations can enjoy.

NaritaUrayasu

Narita’s townscape evokes a traditional, historic
atmosphere, but there’s an international influence too,
thanks to the presence of Narita International Airport.
The city is nurturing tourism-related humanresources, and is actively conserving local traditions.

With theme parks, hotels, and many international
visitors, Urayasu is embracing diversity, and has
created a system whereby sexual-minority couples
can pledge an oath of partnership as citizens of
the city.

CHIBA

17

CHIBA

Sustainability Initiatives

The Chiba SDGs Partner Registration Systemand the Chiba SDGs Promotion Network

The Chiba Convention Bureau can facilitate access to various forms of traditional

In 2021, Chiba Prefecture established the Chiba SDGs Partner Registration System. This

performing arts and unique venues that celebrate Chiba’s history. One such venue iskeeps track of companies and organizations promoting voluntary initiatives related to the

Takabe Shrine, the only Japanese shrine dedicated to the deity of cuisine. Visitors canenvironment, society, and the economy. Participants are required to set

watch Hocho-shiki (Knife Ceremony), a solemn ritual in which fish are filleted with no direct

specific targets and their efforts are detailed on the prefectural

hand contact.

Traditional performing arts

government’s website. As of January 30, 2023, 1,614 organizations were

Featuring traditional performing arts and local

registered on the scheme. Local financial and economic organizations that

cultural experiences in business events helps

share the system’s goals have been brought together via the Chiba SDGs

Chiba to share their appeal with an international

Promotion Network*. In February 2023, the network was awarded theaudience and pass them on to the future.

Cabinet Office’s “Regional Revitalization SDGs Financial Award,” inrecognition of its achievements in raising awareness, and bringing public

Chiba Prefecture’s
mascot, CHI-BA+KUN

Knife ceremony

and private sectors together.
* A network that supports the sustainability initiatives of companies in the prefecture, and contributes to the sustainable development of the local economy.

Sustainability initiatives in convention facilities

Local products and cuisine

Convention facilities in Chiba Prefecture actively implement sustainability initiatives.

The cuisine of Chiba Prefecture makes use of fresh ingredients available from the ocean and

Paralympic Games, features advanced accessibility. For wheelchair users, it offers special

the countryside. Thick-rolled sushi, a typical local dish, was one of the “top 100 rural culinary

maps of the facility and its surroundings.

Makuhari Messe, a major venue that hosted events in the Tokyo 2020 Olympic anddishes” selected by the Ministry of Agriculture, Forestry, and Fisheries. This has been served at

The Kazusa Arc complex in Kisarazu, surrounded by green spaces and water, isinternational conferences including a G20 meeting held at Makuhari Messe. In the city of Chiba,

committed to environmental preservation. The adjoining hotel has been actively reducing

47 restaurants (as of the end of January 2023) are registered as Chiba Tsukutabe Suggested

the use of plastics byRestaurants. Observing theeliminating small toiletryethos of “local production andbottles and introducing paper

local consumption,” they

straws in restaurants.

make active use of Chiba
agricultural and livestock
products.
Vegetables grown in Chiba Prefecture

18

CHIBA

Thick-rolled sushi

Makuhari Messe

Kazusa Arc

CHIBA

Sustainability Initiatives

Chiba: Introducing self-driving vehicles

Kisarazu: Offering educational programs

In Makuhari, the area of Chiba where Makuhari Messe is situated, self-driving vehicles are

Kisarazu’s sustainable farm and park, KURKKU FIELDS, implements initiatives such as

being introduced in an effort to make local travel quick and easy. In a demonstration atorganic agriculture, natural energy usage, and animal manure composting.

CEATEC 2019 (Combined Exhibition of Advanced Technologies), a self-driving bus took

The facility makes these initiatives accessible to visitors, and holds educational

people around the Makuhari Messe Convention Complex. At upcoming events, it will

programs for students and companies. This encourages participants to think ofbecome even easier tosustainability issues as their own responsibility. Systematic learning opportunities can bemove around conveniently

tailored to individual needs. Workshop participants are invited to consider related socialand comfortably.

issues and potential solutions. Incorporating these programs into incentive tours can raisesustainability awareness and promote corporate initiatives related to the SDGs.

© Chiba City

Self-driving vehicles© Chiba City

Personal mobility vehicles

Narita: Creating an environmentally friendly airport

Manure composting

Workshop“Sustainable NRT 2050” presents the Narita International Airport Corporation’s strategy foraddressing climate change up to 2050. Its goal is to achieve net zero CO2 emissions by thatyear. Initiatives include solar power generation, the carbon neutralization of buildings, theUrayasu: A carbon offset agreement

purchase of renewable energy, LED aviation lights, and reduced vehicle pollution.

In 2022, Urayasu signed an agreement with Sanmu, a city in northeast Chiba with bountiful

Sustainability initiatives at international airports contribute significantly to reducing theforest resources, covering the implementation of forest improvement in Sanmu. Urayasu

environmental impact

will bear part of the cost, andassociated with businesswill use the forest’s increased

events.

carbon dioxide absorption
capability to offset Urayasu’s
own emissions.
© Narita International Airport Co., Ltd.

Narita City Sakura-no Yama Park

Narita International Airport

Resort hotels in Urayasu City

Forest in Sanmu City

CHIBA

19

TOKYONo.

4

The political, economic, and cultural heart of Japan, Tokyo is oneof the world’s most dynamic cities, a wellspring of innovation
whose globally competitive features include a strong financial
sector. The Tokyo 2020 Olympic and Paralympic Games launchedinitiatives that are contributing to Tokyo’s evolution into a truly
sustainable city.

Tokyo Pref.

14.01million people

Prefecture GRP

116 trillion yen*GRP: Gross Regional Product

20

TOKYO

STRENGTHSAdvantages and Characteristics
Tokyo is not only Japan’s largest city but one of the world’s most importantCentrally located Tokyo
Port City Takeshiba—acomplex of offices, meeting
spaces, and residences—isfull of greenery. Initiatives
here include environmental
education and reducing
environmental impact.

metropolises. In recent years, momentum has been building quickly aroundA leading global city
in balance withnaturedecarbonization, sustainable use of resources, and biodiversity conservation.
Green spaces that are being advanced particularly in built-up areas arecontributing to a reduction in greenhouse gas emissions.
Tokyo blends urban and natural scenery. Beyond the city itself is a diverse
landscape that includes mountains covered in virgin forest and Pacific Ocean
Major Events

communities such as the Ogasawara Islands—a World Heritage site.

Sustainable initiatives
by businesses and
DMOs

STRATEGIES• 22nd International Congress of Nutrition (IUNSICN), 2022 (3,500 participants)• International Coronary Congress (ICC), 2022 (500participants)• The 75th IIW Annual Assembly and International
Conference (IIW), 2022 (850 participants)• SIGGRAPH Asia 2021 (3,500 participants)

Proactive efforts involving business events include the establishment ofJapan’s first guidelines for hosting events sustainably.
DMOs (Destination Management Organizations), venues, hotels, and otherfacilities engage actively in forward-thinking sustainable initiatives.

Sustainability Strategies and Plans
Tokyo’s vision for the 2040s

SDGs Strategy*
The Future Tokyo strategy
In 2021, the Tokyo Metropolitan Government announced the Future Tokyo
strategy. As well as promoting projects that work towards the city’svision for 2040, the strategy also advances such themes as structuralreform and sustainable recovery.
The strategy was upgraded in 2022 and 2023. The aim is for Tokyo’s
industrial structure to benefit even more from women’s empowerment,
human resource development, decarbonization, and digitalization.
Zero emissions
In 2019, Tokyo developed a strategy for achieving its goal of zero CO2emissions by 2050.
In 2021, it was announced that by 2030, greenhouse gases will be
reduced by 50% compared to 2000, and the use of renewable energy will
be increased to 50%.
The Tokyo Metropolitan Environmental Basic Plan was revised in 2022.
The drive for zero emissions in all fields includes decarbonization andthe sustainable use of resources.

PeopleSafety andsecurity

Globalleadership

Attractiveness

Fun

All-Japan
momentum

Categories for future policies
People as a source ofgrowth•P ut children first•D evelop human resources
as a source of growth•E mpower everyone to fulfil
their potential

A world leader•R aise Tokyo’s profile•N urture innovation,
strengthen the crisis
resistance of industry•U pgrade urban functionality
to boost global appeal

Safety, security, andsustainability• Protect life, health, andproperty• Realize a decarbonizedsociety• Celebrate Tokyo’s islands
and the Tama region

Transcend conventionalframeworks• Restructure local government• Rethink the Metropolitan
Office• Collaborate with thenational government toreform systems* Based on a survey of contracted businesses

TOKYO

21

TOKYO

Sustainability Initiatives

The Tokyo MICE Sustainability Guidelines
In 2019, the Tokyo Convention & Visitors Bureau (TCVB) formulated the Tokyo“Sustainability Experience in Tokyo for International
Conferences”

MICE (Meetings, Incentives, Conventions and Exhibitions) Sustainability

This is a guide published by TCVB for conference

Guidelines for organizers and related businesses in Tokyo. These guidelines

organizers and participants. It features 11 programs

conform to global criteria with respect to the ISO 20121 standard forthat empower visitors to consider a sustainable

environmental impact event management. The guidelines raise sustainability

society while experiencing Tokyo’s culture, history,

awareness among organizers and suppliers, and offer specific examples ofnature, and industry.

what to do.

The guidelines

Content
Checklists are provided for different

Pre - event

food and beverage, and transportation.

Outcomes●Success of event

groups involved in event management:
organizers, venues, accommodation,

Post - event

Event

2. Procurement
3 . Energy andwater●Raise awareness

Organizer
Venue

Transport

Accommodation

F&B●Economic impact

4. Waste●Environmental

impact●Social impact

Each group is assigned an initiative
ranking, which makes it easier toprepare and to take action. Initiatives

The guide

Content

1. Management and human resources

One of the 11 programs is “Fishing for Plastic from a Rubber Boat.” In this,participants heading for Tokyo Skytree in a rowing boat fish for river debris along theway. While contributing to a cleaner river they also enjoy the scenery and wild birds,
and learn about the river and the local environment.
In the “Ginza Bee Farm Tour,” another program, participants visit a rooftop bee

5. Local community

Figure 2.
Relationships between
the entities,
categories
and outcomes
Relationships
betweengroups,categories,
and outcomesfarm in one of Japan’s most luxurious shopping districts. There they can see that theworld of nature is alive and well in the heart of Tokyo. This beekeeping venture brings

cover five fields: management and training, procurement, energy and water, waste, and community.

people together and contributes to a green, healthy city in harmony with nature.

Examples of specific actions are presented for guidance.
Case study
Sustainable Brands 2023 TOKYO-Marunouchi gathers leaders and experts to advance thesustainability of companies and cities. Since 2019, the event has undertaken initiatives in line with
the Tokyo MICE Sustainability Guidelines.
CO2 emissions are calculated and offset, making the event
carbon neutral. Training programs for the next generation areplanned and implemented. So are cooperative programs with local
communities. Other initiatives include the local production andconsumption of food, and the visualization of waste types, amounts,

Plastic fishingand disposal methods.
Sustainable Brands 2023 TOKYO-Marunouchi
Organized by Hakuten Corporation

22

TOKYO

Honey bee farm

TOKYO

Sustainability Initiatives

Initiatives by DMOs

HotelsThe Tokyo Metropolitan Government has certified several areas in Tokyo as Business
Events Advanced Areas where various sustainability initiatives are implemented.

Many hotels in Tokyo have been early adopters of sustainability initiatives.
Hotel New Otani Tokyo

DMO Tokyo Marunouchi

With the mission of being of service to users and society, Hotel New

Initiatives conducted in Marunouchi, a business district,Otani Tokyo has long promoted environmental measures and otherinclude third-party certification for hotels, food waste

initiatives. In addition to reducing CO2 emissions, saving on energy, andreduction, and development projects focused on green

obtaining the international GBAC hygiene certification, the hotel has

urban development and biodiversity. Information is

been advancing various initiatives that reflect concern for the

published in Japanese and English. Efforts are also being

environment, food, and health.

made to reduce waste and recycle materials. The banner• A compost plant was installed in 1999 that can convert 5 tons of hotel

flags used at events are upcycled into clothing.

garbage per day into organic compost. The compost is used by

Lush gardens

farmers, and the harvested vegetables are served in the hotel’s

DMO Roppongi

employee cafeteria.

Sustainability initiatives are conducted throughout the• In 1991, the hotel introduced a special plant that cleans up wastewater

area, including regular study sessions. At Roppongi Hills, afrom the kitchens so that it can be used in toilets and to water thecomplex consisting of event facilities, offices, shops, andhotel’s gardens.

hotels, energy is conserved through the use of a gas
cogeneration system.*1 Roppongi Hills is reducing consumption of water, plastics, andImperial Hotel Tokyo

other resources. Facility design reflects respect for diversity.*2

The Imperial Hotel will celebrate its 150th anniversary in 2040 and is

Compost made from raw
garbageaiming to achieve net zero CO2 emissions by 2050. The hotel has a

Nihonbashi Muromachi Area Management
In the Nihonbashi area, traditions that flourished in centuries past complement new
expressions of culture. Sustainability is an important and strategic theme of urban
development and business events in this area. With a focus on “thinking together,creating together, and communicating together,” activities

procurement policy that respects human rights and the environment. It
publicizes initiatives that contribute to the SDGs in sustainability reports.
• In FY 2022, room amenities were switched to bamboo and wooden

Bamboo and wooden amenities

products. This reduced the use of plastic by about 70% (11 tons peryear) compared to FY 2019.

at events such as the Sustainable Summit contribute to• In 2022, the hotel installed a dryer that dries and composts two tons

the area’s identity as a platform for collaboration.

of garbage each day. The recycling rate is steady at 70%.
• The hotel has been expanding its lineup of vegan dishes so thateveryone can enjoy eating there.
Nihonbashi’s Sakura Festival*1 A comprehensive energy-efficient system that generates electricity with city gas via an engine, turbine, or fuel cell, etc. This thermalenergy provides steam or hot water*2 Based on a survey of contracted businesses

Vegan food

TOKYO

23

YOKOHAMA

No.

5

Japan’s “first port of call,” Yokohama is a glittering city by thesea, just 30 minutes by train from Tokyo. Featuring historicbuildings and a major Chinatown, Yokohama still contains many
reminders of the 19th century when the port first opened. With
its modern port contributing greatly to international trade,
Yokohama seeks development in tune with the environment andthe theme of sustainability.

Kanagawa Pref.

Prefecture GRP

Yokohama City

City GRP

9.24 million people
3.77 million people

35.2 trillion yen
14.5 trillion yen*GRP: Gross Regional Product24

YOKOHAMA© PACIFICO Yokohama

STRENGTHSAdvantages and Characteristics

In Yokohama, citizens, businesses, and the government are all working

A sustainable,

together to build a green, sustainable community. The city offers everyone

cooperative

comfort and well-being, ideal conditions to generate new ideas throughcommunity

collaboration. Yokohama continues to adapt flexibly to the changing times,©Japan Association for the International Horticultural Expo 2027,
Yokohama

and to the evolving needs of every stakeholder.

The World Horticultural
Exhibition YOKOHAMA 2027
will serve as a showcase forprogress toward the SDGs,
decarbonization, biodiversity,and Green Transformation—a movement aimed atachieving clean energy
usage.

Major Events

Decarbonizing

Yokohama is improving the sustainability of its meeting and event venues.

meeting and

PACIFICO Yokohama is actively engaged in a wide range of initiatives

event facilities

including the reduction of CO2, energy conservation, and recycling.

STRATEGIES• IEEE International Conference on Robotics andAutomation (IEEE ICRA), 2024 (5,000 participants)•S ustainable Brands 2022 Yokohama (4,500 participants)• IEEE International Geoscience and Remote Sensing
Symposium (IGARSS), 2019 (2,600 participants)• Tokyo International Conference on African Development(TICAD7), 2019 (10,000 participants)

Sustainability Strategies and Plans

SDGs Strategy

The SDGs Future City Plan’s vision of the future

Medium-Term Plan for 2022 to 2025

Yokohama in 2030

Yokohama acts in accordance with the SDGs, allowing the city to better respond to

A city that exhibits strong economic growth, has cultural and artistic creativity, attracts

diversifying social issues and civic needs.

tourism and business events, is environmentally conscious, and is full of green spaces.

Zero Carbon YokohamaZ ero Carbon Yokohama envisions a decarbonized society in 2050. It aims to halve greenhousegas emissions by 2030 (compared to 2013), which is ahead of the national target.
Yokohama Green Up PlanYokohama introduced a Green Tax in 2009, and is conserving and creating green spaces
in order to create a verdant city for the next generation to enjoy.
SDGs Future City Plan (2021 - 2023)
Yokohama is working with its citizens to realize its vision for 2030: a bustling city thatgenerates economic and cultural value while looking after the environment.

EconomyYokohama is taking advantage of
the Internet of Things (IoT) to create
new businesses through open
innovation. The aim is increased
productivity and new cultural andartistic appeal. The city seeks toattract green companies in order toachieve a better balance both
between labor supply and demand,and between environmental andeconomic activities.

Society
The city is working toward asociety in which everyone canp l a y a n a c t i v e ro l e . I t w i l l
improve the sustainability ofregional activities, support the
introduction of new technologies—
such as the IoT— and use local
resources in urban development.

Environment
Yokohama is actively pursuingdecarbonization, and has built up
a wealth of urban developmentknow-how. It is sharing thatexpertise with the world via aninternational network of cities.

YOKOHAMA

25

YOKOHAMA

Sustainability Initiatives

Innovation at the Yokohama SDGs Design Center

PACIFICO Yokohama

The Yokohama SDGs Design Center is an organization jointly established and operated by

PACIFICO Yokohama, one of the largest convention facilities in Japan, implements many

the city government and private businesses. It supports many different groups, both in thetypes of sustainability initiative.

city and elsewhere, in order to work toward the SDGs, and solve environmental, economic,
and social issues.

It is located in the Minato Mirai 21 district, which features a heating and cooling system
connected to 65 of its buildings. This centralized system conserves energy and reduces

The center offers advice on the SDGs, provides consultation services—including handson support—and can bring appropriate groups together. It also assists with numerous test
demonstrations.

greenhouse gas emissions. It also reduces emissions of nitrogen oxide and sulfur oxide,
which cause air pollution and acid rain.
There are many hotels, restaurants,

In addition, the Yokohama SDGs Design Center has partnered with DeNA Co., Ltd. totourist sites, and commercial facilities in the

pursue sustainable urban development that contributes to the SDGs Future City Plan. Theyarea, making it easy for event participants tocollaborate with other organizations to conduct fun,access what they need—even on foot.

educational events about the SDGs, and to run electric

PACIFICO Yokohama has developed

vehicle sharing programs.

sustainable infrastructure for businessevents. Rooftop greening and heat-shielding
window films provide energy conservation
and CO2 reduction. Rainwater collection on
Electric vehicle sharing

the roof of the exhibition hall has led to a 65%
reduction in water usage. 45 chargers have

The Y-SDGs Certification System

The center is moving towards a 100%

Y-SDGs is a system that helps organizations in the city and elsewhere transition to sustainablewaste recycling rate. The current rate is aroundmanagement and practices. Companies, NPOs, and other groups are evaluated on 30 points in four

90%, which is one of the highest figures amongareas—Environment, Society, Governance, and Community—and are certified at one of three levels.

global events facilities. Electricity generated

As of April 2023, 571 entities have obtained Y-SDGs certification. A goal for the future is for financialfrom industrial and food waste is reused as

institutions to use the system when considering investments and loans.

electricity in the adjacent Rinko Park.

Y-SDGs logo andlevels26

been installed for electric and hybrid vehicles.

YOKOHAMA© PACIFICO Yokohama

YOKOHAMA

Sustainability Initiatives

Sustainable food at a city hotel

Mumei-an, a mobile tearoom

The InterContinental Yokohama Grand, a Y-SDGs-certified hotel next to PACIFICO Yokohama,

The construction company Hanamasu-mokko offers pop-up tearooms for business events. They are

reduces food miles by using local ingredients. It serves Yokohama beer, and uses pork

built using the techniques of the miyadaiku—master carpenters whose skills were inscribed byraised on eco-friendly feed made from recycled food.

UNESCO as Intangible Cultural Heritage.

When providing catering services for events at PACIFICO Yokohama, the hotel
contributes to the recovery of ocean resources by using seafood products listed in the Blue
Seafood Guide*1.

Miyadaiku uphold traditional methods that have been used to build and repair temples andshrines for over 1,400 years. They are expert artisans.
Wooden beams are joined with slotted cuts to create a frame. This is the same technique used in

Biodegradable straws

full-sized tearooms. No nails are needed, and so the structure canand other materials with abe dismantled and reused. It’s a form of sustainable art.

low environmental impact

Hanamasu-mokko also offers behind-the-scenes experiences.

are used at the hotel.

Participants can learn what it’s like to be a miyadaiku apprentice.
© PACIFICO Yokohama

Catering

Seafood that complies
with the Blue Seafood Guide

Through these programs, the company is promoting traditional
skills and sharing other aspects of Japanese culture.

Mobile tearoom*1 A guide that lists abundant seafood resources and promotes the recovery of resources depleted by global warming and overfishing.

The Next Generation Project

Sustainable suppliers

Yokohama has a project that delivers lectures and workshops to children about cutting-edge

Among establishments serving Japanese cuisine, Kijima, a local restaurant and caterer, wasthe first in Japan to offer diners seafood certified by the MSC* 2 and ASC* 3. These
organizations have established standards for the sustainability of fisheries, both natural andtechnologies and information. This offers participants a chance to think about their career path.
One feature of the project is support for the organizers of international conferences andexhibitions who would like to arrange events with local schoolchildren.

aquaculture. Kijima is also aiming to eliminate synthetic surfactants derived from petroleum.

At the International Geoscience and Remote Sensing Symposium (IGARSS) in 2019, theIt uses FSC-certified*4 chopsticks and building materials and has introduced carbon offsets.

results of satellite observations were presented to elementary and junior high school students on

In 2020, Kijima was declared the winner of the leadershipa giant display called a Hyperwall. The event was called “Investigate from Space! Seeing thecategory in the Japan Sustainable Seafood Awards.

Earth through Remote Sensing.”

Ohkawa Printing, a local printing company, has introduced

At the 32nd Annual Meeting of the Japana carbon offset scheme called CO2 Zero

Society for Endoscopic Surgery, also in 2019,

Printing. Annual CO2 emissions from thejunior high school students were able to learncompany’s electricity, gas, and vehicles
are calculated and offset in advance.
*2 International certification that a seafood product meets sustainability standards*3 International certification of eco-friendly and socially responsible aquaculture*4 International certification that the material in a product is from a sustainably managed forest

Kijima’s Japanese cuisine

about endoscopic and robotic surgery.
Next Generation Project

YOKOHAMA

27

TOYAMA

No.

6

With clear rivers flowing down from the Tateyama Mountains andthe ocean bounties of deep Toyama Bay, Toyama Prefecture lives
up to its billing as the “Kingdom of Water.” Contemporary initiatives
focus on using local water resources effectively in renewableenergy, building a resource circulation system, and promoting acompact city strategy so as to transform Toyama into an advanced
prefecture for the environment and energy.

Toyama Pref.

Prefecture GRP

Toyama City

City GRP

1.03 million people
0.41 million people

4.9 trillion yen
2.1 trillion yen*GRP: Gross Regional Product

28

TOYAMA©Toyama Tourism Organization

STRENGTHSAdvantages and Characteristics

Using water resources
for renewable energy

A circular society
through public-private
partnerships

STRATEGIES oyama Prefecture is a major global tourism destination with inspiring andTdiverse scenery. The 40-50 km Toyama Plain connects the Tateyama Mountain
Range, which has 3,000-meter peaks, to Toyama Bay, which in places is over
1,000 meters deep. From top to bottom that’s 4,000 meters. A key objective is toachieve sustainable economic development using the abundant water
resources with which Toyama is blessed.
Hydropower accounts for about 60% of the electricity generated in theprefecture. Toyama is one of Japan’s leading prefectures for renewable energy.
 dministrators, companies, and consumers are working together to realize
A
the Toyama Framework on Material Cycles adopted at the G7 Toyama
Environment Ministers’ Meeting. This involves promoting resource efficiency,
following the 3Rs (reduce, reuse, recycle), reducing food loss and food waste,
and realizing the vision of a recycling-oriented society.

Cruise along the canal that flows
through the city, or stroll aroundthe park next to the canal.

©Toyama Tourism Organization

Major Events• World’s Most Beautiful Bays Club World Congress,2019 (130 participants)• Progress in Electromagnetics Research Symposium(PIERS-Toyama), 2018 (1,400 participants)• The 10th World Congress of International Federationof Esthetic Dentistry, 2017 (2,100 participants)• G7 Toyama Environment Ministers’ Meeting, 2016

Sustainability Strategies and Plans

SDGs Strategy

Toyama’s Vision: A regional leader in energy and the environment

SDGs Future City Plan (Phase 2)
Toyama is building a sustainable society and striving to be a leader in terms of energy andthe environment.
The prefecture is advancing toward carbon neutrality through the use of local resources togenerate renewable energy. Toyama’s abundant hydropower potential will be tapped by
opening more small-scale facilities. Other measures will target reduced carbon and saved
energy. Hydrogen will be generated and used at production bases and stations.
T oyama is promoting eco-friendly lifestyles and business activities. By reducing waste, recycling
local resources, and encouraging ethical consumption, Toyama is on the path to a circular economy.
The development of recycling-related industries will lead to economic growth and job creation.
Toyama Zero Carbon Promotion Declaration
In 2020, Toyama Prefecture was among the bodies that jointly issued the Toyama Zero Carbon

EconomyEconomic developmentusing water resources• Extract value from the Tateyama
Kurobe environment• L everage inclusion in “ TheWorld’s Most Beautiful Bays Club”• Promote the fisheries industry
and improve the branding ofseafood from Toyama Bay• Introduce renewable energy
and develop ways to use newenergy sources

Society
The Toyama Model for the
Toyama Framework on
Material Cycles• Create a decarbonized, recyclingoriented society• E stablish the Toyama Modelfor implementing the Toyama
Framework on Material Cycles
that was adopted at the G7
Toyama Environment Ministers’Meeting

Environment
Conservation of the naturaland aquatic environment• Conserve Toyama’s rich naturalenvironment, including Tateyama
Kurobe• C ontribute to environmental
conservation around the Sea
of Japan• Conserve and use clean water
resources• C reate new bodies of waterand forests

Promotion Declaration, which aims for net zero greenhouse gas emissions by 2050.
TOYAMA

29

TOYAMA

Sustainability Initiatives

The Toyama Model for the Toyama Framework on
Material Cycles
The Toyama Framework on Material Cycles was adopted at the G7 Environment Ministers’Meeting held in Toyama Prefecture in May 2016. It specifies a common vision and goals for
the G7 in relation to resource efficiency and the 3Rs.
To bring the Framework to life, Toyama Prefecture is devising a Toyama Model that will
include provisions for reducing emissions from waste, the proper disposal of waste, andaddressing food loss and food waste. The intention is for these activities to spreadthroughout the Sea of Japan region and across Asia.

A compact city
Toyama will increase sustainability and generate value by promoting compact urban
development centered on public transportation. In 2018, Toyama joined the ranks of Japan’s
SDGs Future Cities.
The hub of the city’s rail and tram (LRT) network
is Toyama Station, where the shinkansen bullet train
arrives and departs. To the south, the network loops
around the city center. To the north, it links with theold townscape of Iwase. Visitors can use the LRT toreach Toyama International Conference Center, hotels,

The Toyama Eco Store System

and major tourist spots. This allows for “compact”

Toyama is conducting various activities that will improve resource

business events with a reduced environmental impact.

©Toyama Tourism Organization

A city tram

efficiency and promote the 3Rs. One example is the Toyama Eco Store
System. This is a register of retail stores that actively engage in proenvironmental activities such as eliminating the free distribution ofplastic bags. Other examples of store activities include collaboratingwith consumers to collect recyclable materials and setting ecofriendly air-conditioning temperatures.
The Toyama Food Loss Zero Campaign
In April 2020, Toyama Prefecture launched a campaign to accelerate food loss reduction.
Consumers, businesses, and administrators are working together to determine the facts offood loss, develop effective countermeasures, and circulate information.
One specific initiative is the reduction of food loss in the food chain. Leftovers areminimized at banquets and meals. Unused food is distributed to food banks, food drives,and children’s cafeterias. Where appropriate, food waste is converted into animal feed,
fertilizer, and energy.

Nanto: The Eco-Village Initiative
Nanto City, in the southwest of the prefecture, features abundant natural and cultural
resources. This area is home to the World Heritage villages of Ainokura and Suganuma,
which successfully blend the worlds of tourism and daily life.
The Nanto Eco-Village concept, established in 2013, envisions the city as an independent
region with a focus on local resources, a circular economy, and mutual support. The
concept promotes the local consumption of energy and the spread of organic agriculture. In
2019, Nanto, too, became an SDGs Future City.
The aim is to build on the eco-village concept sothat Nanto offers residents and visitors alike afirst-class countryside experience.
The city’s facilities include Sakura Crea, also
known as the Nanto City Creator Plaza. The hall
can accommodate up to 120 people.

30

TOYAMA©Nanto City

Sakura CreaTOYAMA

Sustainability Initiatives

ANA Crowne Plaza Toyama

Eco-friendly programs across the prefecture

The ANA Crowne Plaza Toyama hotel is popular with business event participants. SituatedToyama runs various programs that allow event participants to experience nature, culture,in the center of Toyama City, it is right next to Toyama International Conference Center,and traditional crafts. Many event stakeholders are conscious of sustainability, and it iswhich was used as the venue for the G7 Toyama Environment Ministers’ Meeting in 2016.

possible to hold fully sustainable business events.

The hotel is undertaking various sustainability initiatives.

Toyama Bay sushi• Takeout lunchboxes featuring leftover breakfast buffet ingredients

Toyama Bay has been described as a natural fish tank. It’s a• An automated food waste-tracking tooltreasure trove of marine resources featuring around 500
types of fish. Many shops and restaurants sell sushi made• Opt-in eco-cleaning for guests staying consecutive nights

using only fresh and seasonal local fish. Not simply delicious,• The reduction of single-use amenities and disposable bottles

these meals reduce transport-related CO2 emissions.

• The discontinuation of plastic straws• Eco-friendly organic food items produced without harmful substances such as pesticides• The donation of 15% of the accommodation charge to charitable organizations• Renewable energy from local hydroelectric power plants, etc.
• A program to establish sustainable fisheries by collaborating with local high school
students to develop and sell new products.
The takeout boxes are an original initiative by ANA Crowne Plaza Toyama. They are soldtwice each month as part of the Toyama Food Loss Zero Campaign.

Nousaku: A metal-casting manufacturer©Nature’s Fish Tank Toyama Bay Sushi

Nousaku is a metal-casting product manufacturer that upholds the 400-year-old craft
traditions of Takaoka Copperware. Popular factory tours and casting experiences enable
visitors to get a close look at the artisans’ handiwork.
Nousaku practices environmentally and socially friendly
manufacturing. Metal pieces generated in the manufacturing
process are reused, Nousaku tin products that are no longer
used in homes are collected, and solar panels have been

The hotel has previously catered for a vehicle manufacturer with a menu focused

installed at its main factory.

on food loss reduction, and the aim is to respond flexibly to the requirements of event

Traditional houses at Gokayama Gassho-no-sato

organizers.

While it is now easily accessible, the Gokayama area is deep in the mountains, and its©Nousaku Co., Ltd.

traditional buildings, culture, and scenery are all protected.
Photogenic highlights include “gassho-zukuri” houses withroofs that resemble hands held in prayer.
Gokayama Gassho-no-sato is an accommodation facility
adjacent to the World Heritage site of Suganuma Village. Here,visitors can sample the old ways of life, enjoy folk music, and© ANA Crowne Plaza
Hotel Toyama

ANA Crowne Plaza Toyama (left)
Toyama International Conference Center (right)

A takeout box

try traditional food.

©Toyama Tourism
Organization

Traditional
performanceoutside a gasshozukuri house

TOYAMA

31

AICHI/NAGOYANo.

7

Aichi Prefecture is close to the center of the Japanese archipelago
and Nagoya is its largest city. This region is a leading base of
monozukuri, the craft-inspired approach to manufacturing for which
Japan is globally renowned. Building on world-leading technology
and know-how, Aichi/Nagoya is now actively pursuing initiatives forsustainable growth, including the cultivation of a startup ecosystemthrough collaboration among industry, academia, and government.
Aichi Pref.

Prefecture GRP

Nagoya City

City GRP

7.52 million people
2.33 million people

40.9 trillion yen
14 trillion yen*GRP: Gross Regional Product

32

AICHI/NAGOYASTRENGTHSAdvantages and Characteristics

Creating innovation
through public-private

Aichi Prefecture seeks to attract and foster startups by drawing attention to
the advantages of its diverse manufacturers, ranging across automobiles,
STATION Ai, a startup
support baseaviation, space, and much more.

partnerships with

Universities, businesses, and administrators collaborate to support regional

local universities

innovation in realms including the environment, manufacturing, andmobility services.
Major Events
Several of Japan’s most famous samurai warlords were born in Nagoya. The

Tourism focus:
history and industry• The 11th Asian Conference on Machine Learning(ACML), 2019 (450 participants)• RoboCup 2017 (3,000 participants)• Annual Conference of the International Association for
Impact Assessment (IAIA), 2016 (1,200 participants)• UNESCO World Conference on Education for Sustainable
Development (ESD), 2014 (3,500 participants)

city developed as a castle town under the control of the Owari Tokugawa family.
Today, the city is at the heart of a globally prominent manufacturing region.
This history, culture, and world-leading technology are leading a drive totransform Nagoya into a top tourist destination.

STRATEGIES

Sustainability Strategies and Plans

SDGs Strategy

Environment

SDGs Future City PlanSociety

EconomyGreen Capital Aichi

Vibrant, active lives for all

Nurturing innovation• Implementing the Aichi Global
Warming Prevention Strategy 2030
(revised version)•B uilding a recycling-oriented society
in balance with nature• Introducing new activities for young
people, women, the elderly, people
with disabilities, and non-Japanese
residents• Deploying innovative technologies
in society• Innovating through startups, etc.

Aichi Prefecture’s aim is to achieve carbon neutrality by 2050. The

A sustainable future

Innovation strategy

target for 2030 is to reduce greenhouse gas emissions by 46%•S upporting green energy use•P romoting low-carbon lifestyles
and business practices

Strengthening Urban
FunctionsAichi’s 2030 vision is for life, the economy, and the environment to be
in harmony.
In the run-up to 2030, Nagoya’s policy for urban development is to be

Aichi
Prefecture

a world-leading city. The aim is to innovate, develop the Maglev Chuo
Shinkansen, and promote green energy use.
A decarbonized society

compared to the 2013 fiscal year.
Initiatives are advancing to transform Nagoya into a comfortable,
low-carbon city by 2050.

Nagoya• Promoting the Asian Games andAsian Paralympic Games• Preparing the area around Nagoya
Station for the opening of theMaglev Chuo Shinkansen• Operating as a hub for innovation• Facilitating exchange throughbusiness events

AICHI/NAGOYA

33

AICHI/NAGOYA

Sustainability Initiatives

The Aichi startup ecosystem

The Aichi Sky Expo

Aichi Prefecture is building a startup ecosystem that will serve as a foundation for local

Green energy from in-house solar power generation and local circular clean energy

innovation. Startups will become a catalyst for sustainable growth and productive

accounts for 100% of the electricity used at Aichi Sky Expo.

economic activities.

At the International Conference on Sustainable, Resilient Cities and Transport, held in

The prefecture leads international programs that support innovation. It offers

autumn 2021, the city implemented the following green initiatives.

entrepreneurs financial support and provides mentoring programs in cooperation with• Decorating the stage with recyclable materials

universities and institutions outside Japan that support startups.

• Using recycled paper

STATION Ai is a startup support base that

• U sing local timber, obtained via forest thinning, forwill open in 2024. The focus of the city’s

name cards

efforts to create, develop, deploy, and attract• P roviding tap water in aluminum cans rather thanstartups, this facility will contribute to growing

plastic bottles

the economy in a sustainable way.
Aichi Sky Expo

Innovation through collaboration with local universities
In the region centered on Nagoya, 21 universities are promoting an entrepreneurship

Sustainability through collaboration

development project called Tongali. This involves cooperation between industry, academia,

Nagoya has established the Nagoya City SDGs Promotion Platform for companies,

and administrators, including the Nagoya City government. The project nurtures

universities, and other organizations. This contributes to sustainable communities by

outstanding human resources, new businesses, and novel designs. The broader aim is tofacilitating partnerships between industry, academia, and administrators.

create new value, products, technologies, and industries in the region. In cooperation with

Port Messe Nagoya, the largest international trade fair venue in Nagoya, works with

event venues, Tongali promotes open innovation through symposiums and business pitch

private companies to sustainably offer more value and convenience. Related initiatives

contests, as well as demonstration andinclude technology and service pitch contests that take the SDGs into account. Through theimplementation activities.

hosting of international conferences and exhibitions, thisvenue facilitates face-to-face engagements between
academia and industry, two of Nagoya’s top strengths.
Academic research results can be deployed in society more
quickly, and innovation encouraged in the field of sustainability.
An event run by Tongali

34

AICHI/NAGOYAPort Messe Nagoya

AICHI/NAGOYA

Sustainability Initiatives

The Nagoya Congress Center

Developing a welcoming environment

Nagoya Congress Center is designed to be a green, low-carbon venue. It has hosted

Aichi Prefecture is developing human resources who can achieve sustainable growth ininternational environmental conferences including COP10, the UNESCO World Conference

tourism-related industries and convey the appeal of the region to a diverse range of visitors.

on ESD, and the International Association for Impact Assessment (IAIA).
Using an SDGs Green Partners* system, Nagoya has certified the Nagoya Congress
Center as “Excellent,” the highest rating.

Nagoya Castle offers multilingual guidance. Information can be accessed with QR codes
and AR technology. English speakers, Chinese speakers,
and volunteer interpreters are available. Castle content
can also be tailored to the requirements of international
conferences and incentive travel.

Nagoya Castle
Nagoya Congress Center* Nagoya certifies businesses that work towards the SDGs as “SDGs Green Partners.”

Industrial tourism
Revitalization and development at the Nagoya
Congress Center
In order to develop and activate its facilities, Nagoya Congress Center eagerly engages withthe human resources and expertise available at local academic institutions. This approachcontributes to regional revitalization and the further development of human resources.
The center worked with local universities to renovate its information space, OCTET.
Students have helped to conduct surveys that measure the satisfaction with facilities

Nagoya is famous for monozukuri, a craft-inspired approach to manufacturing, in fields
such as automobiles, aviation, and space. Visitors can tour factories and museums, andexperience the city’s industrial heritage for themselves.
At the Toyota Commemorative Museum of Industry and Technology, established by the
Toyota Group, you can enjoy dynamic demonstrations of how textiles and automobiles are
made. Other popular destinations include the Maglev and Railway Museum, and the Aichi
Museum of Flight.

and services of foreign attendees at international conferences. The Nagoya Congress Centeris rooted in the community
and will continue to operate
sustainably.

Information space OCTET©Toyota Commemorative Museum of Industry and Technology

AICHI/NAGOYA

35

KYOTO

No.

8

With mountains on three sides, Kyoto’s countless traditionalbuildings combine with beautiful scenery to create an outstanding
cityscape worthy of a location that was the capital of Japan for©Kyoto Media Support Center

1,200 years. One of Japan’s top tourist destinations, Kyoto is also aleader in academia and Japanese-style monozukuri manufacturing.
With its many cutting-edge universities, research institutions, andcreative companies, the city continues to innovate while embracing
the best of tradition. Kyoto is also known globally as the place
where the Kyoto Protocol was adopted.

©Kyoto Media Support Center

Kyoto Pref.

Prefecture GRP

Kyoto City

City GRP

2.56 million people
1.45 million people

10.9 trillion yen
6.6 trillion yen*GRP: Gross Regional Product

36

KYOTO

STRENGTHSAdvantages and Characteristics
In 1997, the Kyoto Protocol (COP3) on global warming was adopted at theAdvanced global
warming
countermeasures

Kyoto’s logo represents a citywhere tradition, shaped by a long
history and cultural richness,interacts with the innovation thatdrives industrial and economic
breakthroughs.

Kyoto International Conference Center, and Kyoto has since become abyword for green initiatives.
On the path to a sustainable, decarbonized society, Kyoto is enacting various
forward-thinking measures.

A cultural capitalKyoto is home to 17 UNESCO World Heritage Sites and more than 2,000

Major Events

temples and shrines. In Travel + Leisure, the highly influential travel magazine,• Internet Governance Forum, 2023
• United Nations Congress on Crime Prevention andCriminal Justice, 2021 (5,000 participants)• 4th UNWTO/UNESCO World Conference on
Tourism and Culture, 2019 (1,500 participants)• 25th General Conference of ICOM (International
Council of Museums), 2019 (4,600 participants)

Kyoto is recognized as one of the world’s leading tourist destinations and was
ranked the world’s most attractive city for two consecutive years.
In recent years, surging tourism has led to an initiative to ensure that Kyoto remains
sustainable as a destination, and a related set of standards has been published.

STRATEGIES

Sustainability Strategies and Plans

SDGs Strategy

Looking after people
Initiatives on population decline, the low
childbirth rate, and an aging society

The Kyoto City SDGs Future City Plan
The Kyoto City SDGs Future City Plan sets out a vision for 2030. The aim is toharness local characteristics to create a strong, sustainable city overflowing withinterest and vitality.
The plan for Kyoto is to achieve the SDGs by 2030, become a resilient city by 2040

A vibrant lifestyle
A wellspring of culture, crafts, industry, andeconomic activity

Strengths and initiatives
unique to Kyoto

Comfortable, safe, and secure
Preserving the cityscape, using empty homes,
preventing crime, etc.

Mutual support
Revitalizing regional communities(via the Kyoto City Resilience Strategy), and reach net zero CO2 emissions by 2050.
Having been Japan’s capital for 1,200 years, Kyoto’s strength of character will
propel the city toward and beyond the SDGs.
Zero Carbon City Declaration
In 2019, Kyoto became one of Japan’s earliest cities to announce a net zero carbon

Environmentally friendly

emissions target for 2050. The ordinance was revised in 2020 and the Kyoto City

Actions on climate change

Resilience
Preventing and reducing fires, fighting terrorism,
action on aging infrastructure, etc.

Global Warming Countermeasure Plan for 2021-2030 was formulated in 2021.

KYOTO

37

KYOTO

Sustainability Initiatives

Carbon offsets via the DO YOU KYOTO? credit system

A code of conduct for tourism

Kyoto has established the DO YOU KYOTO? credit system to certify and trade credits earned

Kyoto has formulated a code of conduct to address tourism issues such as congestion

by reducing CO2 emissions. This is achieved through energy-saving measures in communities.

and inappropriate behavior stemming from cultural differences. The code outlines

Credits generated in Kyoto are used in the city, and funds from events and companies

standards of behavior, introduces good practices, and helps to raise awareness. The code

are used to support community activities. This follows the principle of local production,of conduct is intended for the use of tourists, including foreigners visiting Japan, as well

local consumption. The same system contributes to the operation of eco-friendly

as business operators.

international conferences.

The Kyoto MICE Fund

Convention passes

The Kyoto Convention & Visitors Bureau, in collaboration with the prefectural and city

The city is improving roads and public transport to create an urban environment thatgovernments, established the Kyoto MICE Fund to increase community contributions

encourages walking.

associated with MICE (Meetings, Incentives, Conventions and Exhibitions) events.

97% of Kyoto’s hotels are more easily accessible by public transport than by car. In thecase of a large gathering, many hotels can only be reached on foot or via public transport.

Donations from participants, organizers,
and companies are used to support initiatives

The Kyoto Convention Pass is a special discountthat conserve and support Kyoto’s traditional

ticket for international conference participants. It

culture, festivals, performing arts, and crafts.

encourages participants to use public transport andThis initiative raises the city’s appeal,

contributes to reduced CO2 emissions.

improves people’s lives, promotes businessevents and tourism, and contributes to the
SDGs.
Kyoto Convention Pass

38

KYOTO

Folding fan dance experience

KYOTO

Sustainability Initiatives

Kyoto Culture for Meetings & Events Subsidy

Excursions with five themes

Kyoto offers comprehensive support for business events, tailored to type and scale. The

Kyoto City and the Convention Bureau offer an excursion program based on five themes

Kyoto Culture for Meetings & Events Subsidy puts a special emphasis on preserving

frequently requested by organizers: team building, community development, cultural

history and traditions. Programs in international

experience, traditional industry, and networking. Specific themes include “Zen” andconferences and incentive tours are eligible for“manga.” These activities boost satisfaction among organizers and participants while

a subsidy if they feature Kyoto’s culture andcontributing to the SDGs. A proportion of the income from these excursions goes towards
preserving cultural assets and the environment, thus contributing to a better balance

traditional industry, thereby offering participants

between everyday life and tourism.

an authentic Kyoto experience.

Kyo-yuzen dyeing experience

A Zen experience

A manga experience

Unique venues, showcasing history and tradition
Kyoto’s unique venues include World Heritage sites, temples, shrines, and museums.
Events in these spaces generate a special atmosphere that satisfies participants
and contributes to more successful outcomes. Using these venues improves understanding

A traditional handcraft rental program
Kyoto City and the Convention Bureau operate the Kyoto Traditional Handicraft Rental
Program for Meetings and Events, which allows business events to use traditional industrialof the city’s cultural assets and also contributes to their preservation. The Kyoto

products. For example, Sanada Himo cord can be used for lanyards and traditional fans canConvention Bureau offers comprehensive support by, for example, monitoring the status ofbe used to decorate venues.

each facility and helping

Initiatives of this kind offer participants aorganizers with introductions

chance to experience Kyoto’s traditional

and arrangements.

industrial products and promotes their sale.
This program adds to the satisfaction oforganizers and participants, reduces waste byreusing products, and contributes to the SDGs.
Nijo-jo Castle, a former Imperial villaKenninji Temple

Lanyards featuring Sanada
Himo cords

Bags with a traditional
Japanese touch

KYOTO

39

OSAKANo.

9Osaka, the largest city in western Japan, is a major commercial
hub. A leading forum for trade and exchange both within Japanand internationally, Osaka is home to outstanding companies,
universities, and research institutions. Harnessing “All-Osaka”
support, Expo 2025 Osaka, Kansai will explore and activate thetheme of “Designing Future Society for Our Lives.”

Osaka Pref.

Prefecture GRPOsaka City

City GRP

8.81 million people
2.76 million people

41.2 trillion yen
21.2 trillion yen*GRP: Gross Regional Product

40

OSAKA

©Expo 2025

STRENGTHSAdvantages and Characteristics

Green policies
and a circular
economyExpo 2025 Osaka, Kansai
will be held for six
months from April 2025,with the theme of“Designing Future Society
for Our Lives.” Over 150
countries and regions will
participate in this majorinternational exposition.

Osaka Prefecture and Osaka City have introduced policies to reduce CO2 andrecycle resources. One of the targets they are working toward is zeropollution from marine plastic waste by 2050, as set out in the Osaka Blue
Ocean Vision.
©Expo 2025

Major Events

Partnerships

Osaka’s Team Expo 2025 program will take place alongside Expo 2025 Osaka,

at Expo 2025

Kansai. It aims to promote the SDGS and bring together government,

Osaka, Kansai

business, and citizens to contribute to an ideal society of the future.

STRATEGIES• IGLTA 2024 Global Convention• The 8th International Conference on Earthquake
Geotechnical Engineering, 2024
• The 12th Congress of the International Association
for the Advancement of Space Safety, 2023
• The 8th Asian Particle Technology Symposium,
2021 (300 participants)

Sustainability Strategies and Plans

SDGs Strategy
The city’s goals for 2030:

SDGs Future City Plan
Osaka, as the host of Expo 2025 Osaka, Kansai, has implemented its own SDGs

Osaka’s vision

Future City Plan. This will move Osaka in the direction of sustainable urbanH uman Well-beingD iverse InnovationG lobal Co-Creation Hubdevelopment through cooperation between the government, residents, companies,
and financial institutions.
Osaka SDGs Vision
The Osaka SDGs Vision was set out in 2020. As part of the Expo’s legacy, the city
plans to contribute significantly to achieving the SDGs by 2030.
A zero-carbon city
Osaka Prefecture and Osaka City plan to achieve net zero CO2 emissions by 2050.
And by 2030, Osaka City aims to reduce greenhouse gas emissions by 50%

Priorities
EconomySociety

Environment• Promote employment for all job
seekers regardless of age, gender,or disability.

• Build a society in which citizens
enjoy physical and mental healthand can freely make independent
decisions.

• Reduce CO2 emissions to net zero.
•R educe consumption of resources,
and promote the 3Rs of waste(reduce, reuse, recycle).

compared to fiscal 2013.

OSAKA

41

OSAKA

Sustainability Initiatives

The Osaka Blue Ocean Vision

The SDGs for MICE Evaluation System

The Osaka Blue Ocean Vision*1 is part of the legacy of the G20 Osaka Summit—which was

In 2022, the Osaka Convention & Tourism Bureau introduced the SDGs for MICE Evaluation

the first G20 Summit to be held in Japan. In one of its initiatives, plastic bottles are

System to raise awareness about the SDGs at MICE (Meetings, Incentives, Conventions andcollected as household recycling, and sold to recycling businesses. This is a collaborative

Exhibitions) events. Organizers select from a list of 118 actions and are evaluated by ascheme involving the government, citizens, and industry.

team of experts. After an onsite inspection, they receive a certificate and are given advice

Sales proceeds are used to benefit the local community.

for the future. This creates a cycle that leads to practical improvements.

The recycling project will be expanded to new areas.

The system is expected to encourage organizers to

Waste generated at business events, such as plastic

operate sustainably. One benefit to them is the opportunity

bottles, is being recycled with the aim of achieving net

to publicize the success of their sustainability initiatives atzero waste.
A cleaning event carried out as a part of
the Osaka Blue Ocean Visionbusiness events in Japan and elsewhere.

The SDGs for MICE Evaluation System logo

*1 A global vision for zero new pollution from plastic marine litter by 2050. It was shared in the Leaders’ Declaration of the G20 Osaka Summit inJune 2019.

Welcoming LGBTQ tourists
Osaka seeks to build a diverse society and is focusing on the LGBTQ*2 travel market. In
2018, the Osaka Convention & Tourism Bureau teamed up with the International LGBTQ+
Travel Association (IGLTA) to promote Osaka as an attractive destination. In 2024, the IGLTA
Global Convention will be held in Osaka. This will be IGLTA’s first-ever Global Convention in
Asia. The city is proactively welcoming LGBTQ tourists by conducting familiarization trips,
and by training staff at tourism bureaus and tourism-related businesses.
In this connection, the Osaka Convention &Reusable bottles and tap water
The Osaka City Waterworks Bureau has installed permanent
water supply points in six places, including Osaka Castle Parkand other tourist sites. The goal is for people to fill reusablebottles with tap water, thus reducing plastic usage andcontributing to the environment. The supply points use
advanced water purification treatment to provide chilled,
delicious tap water with moderate mineral content and no

Tourism Bureau has created a comprehensive

unpleasant taste or odor. Mobile supply points are also leased

English-language website for LGBTQ travelers

to event organizers in the city.

visiting Osaka. The site features introductory articles
as well as information about restaurants and bars,
and event listings.

*2 Lesbian, Gay, Bisexual, Transgender, Queer/Questioning

42

OSAKA

A cruise celebrating the opening ofPride Center Osaka

A water supply spot

OSAKA

Sustainability Initiatives

Promoting culture, art, and tourism

Environmental initiatives at venues and hotels

In 2022, the Osaka Convention & Tourism Bureau

Testing new technology at the ATC

established the Osaka Culture, Art, and Tourism

The Asia and Pacific Trade Center (ATC), a mixed-

Network. It consists of knowledgeable executives

use commercial facility with an exhibition hall andand experts from diverse fields who aim to boost

an event hall, is supporting the development of

tourism by improving access to Osaka’s culturalenvironmentally friendly services that make use of

and artistic resources. Their activities include

the Internet of Things (IoT) and robotics technology.

building informative websites and implementing

The center is helping to test robots that speed up

social media campaigns targeting international

cleaning jobs and a system that remotely monitors

students and other young people.

A botanical garden

the capacity of garbage bins. These measures are© Osaka Convention & Tourism Bureau

ATC Hallintended to reduce CO2 emissions and make garbage collection more efficient.
Hotel New Otani Osaka

Building on Osaka’s traditions and culture

Hotel New Otani Osaka is installing a rooftop
garden and will introduce lunch boxes and cutlery

The Osaka Convention & Tourism Bureau is turning the city into one of Asia’s top tourist

made of dietary fiber that can be composted after

destinations by taking advantage of its distinctive traditions and culture. For example, theuse. Water-saving devices have been incorporated

bureau supports cultural experiences at historic venues including the Kyu-Sakuranomiya

into all 525 guest rooms in the hotel, reducing

Kokaido Hall and Imamiya Ebisu Shrine. Visitors can sample sake and other local

typical water use by about 50%.

specialties as well as participating in events such as a hiking trip to Minoh Falls.

Recycling food waste at RIHGA Royal Hotel Osaka

A compostable lunch box

The RIHGA Royal Hotel Osaka, located next to the Osaka International Convention Center,
serves “Mie no Yume” rice in its staff cafeteria. The
rice is grown with organic fertilizer, produced fromthe hotel’s food waste. This initiative contributes tothe effective use of food waste and promotes
agriculture that is less dependent on chemicalfertilizers and pesticides.
©O saka Convention &Tourism Bureau(2021 results: 50 tons of organic fertilizer produced
Kyu-Sakuranomiya
Kokaido Hall

Imamiya Ebisu Shrinefrom 85 tons of recycled garbage)“Mie no Yume” rice

OSAKA

43

KOBE

No.

10

After the Port of Kobe opened to the world in 1868, local people
enthusiastically adopted cosmopolitan lifestyles. Kobe went on to
become an international trading hub shaped by historical and cultural
diversity. The city is also blessed with the natural beauty of the Seto
Inland Sea, the mountains of Rokko, and traditional satoyama rural
areas. Having battled back after the Great Hanshin-Awaji Earthquake
in 1995, Kobe is a leader in disaster reduction. First-hand knowledge
is harnessed to contribute to greater global safety.

Hyogo Pref.

Prefecture GRP

Kobe City

City GRP

5.43 million people
1.51 million people

22.2 trillion yen
7.1 trillion yen*GRP: Gross Regional Product

44

KOBE

©KOBE TOURISM BUREAU

STRENGTHSAdvantages and Characteristics
1.17 Gathering
Because the tragic earthquake
hit on January 17, 1995,
January 17 was establishedas Civil Disaster Prevention
Day. Experiences and lessons
learned from the earthquake
are shared, and participatory
activities contribute todisaster preparedness.

Kobe’s culture of kindness and compassion is one of its great strengths. With
international support, it battled back from the Great Hanshin-Awaji Earthquake, and the

A city that overcame
an earthquake

city continues to support reconstruction and revitalization in affected communities.
Lessons learned at the time of the earthquake are shared with citizens so that they
are better prepared for disaster. Citizens, companies, and administrators are working
together to improve self-reliance and to promote disaster prevention and reduction.

Kobe is on the Seto Inland Sea. With urban and rural areas in close proximity, the area
produces and ships high-quality agricultural and fishery products. Because Kobe

Local agriculture

flourished mainly as a port city, its culinary traditions are both diverse and distinct.

and fisheries

One key aim is for the city to be known as Food Capital Kobe, a world-class andsustainable food community. New businesses linked to local agriculture and fisheries
are being nurtured as part of the process of developing a sustainable food culture.

STRATEGIES

Major Events• The 17th International Society for Prosthetics andOrthotics World Congress (ISPO), 2019 (4,600 participants)•1
 3th International Society of Physical and Rehabilitation
Medicine World Congress (ISPRM), 2019 (2,800 participants)• G8 KOBE Environment Ministers Meeting, 2008
• The 2nd UN World Conference on Disaster Risk Reduction,2005 (40,000 participants)

Sustainability Strategies and Plans

SDGs Strategy
Kobe’s vision for 2025
Kobe has a vision for 2025, and has set out the measures that will
be taken to achieve it. The aim for Kobe, a city nestled between landand sea, is to cultivate local seeds of global contribution.
The city’s many strengths include a rich natural environment,
community diversity and multiethnicity, and distinct art and culture.
Having recovered from the Great Hanshin-Awaji Earthquake in
1995, people in Kobe seek to harness the city’s advantages andexperiences to foster a spirit of mutual aid. Kobe also promotes
environmental conservation and other forms of community
development that contribute to a better world. The goal is for Kobe
to be a city where every citizen can feel safe, secure, and happy.
2050 Carbon Neutral Declaration

Basic
Objectives

1. Economic growth through job creation and collaboration
between industry and academia
2. E nhanced child support and special educational
environments
3. Diverse culture, art, and attractions
4. A safe social system reflecting the lessons of disasters

and infectious diseases
5. S
 afe, healthy, comfortable lifestyles
6. S
 ustainable urban spaces and infrastructure
7. Revitalizing local communities through diversity andparticipation

EconomySociety

Environment• Kobe is revitalizing existing industries
and promoting new ones.
• T he city promotes the Rokko Sanjo
Smart City Vision and the Satoyama
Rural Area Revitalization Vision.
• Fresh efforts are being made to revitalize
agriculture and fisheries, and the Food
Capital Kobe concept is being harnessedto promote Kobe’s food to the world.

• K obe is working to provide seamlesssupport for childbirth, parenting, andeducation so that all citizens who wish toraise children can do so with peace of mind.
• In the context of disasters and infectious
diseases, support is being offered to those.
A multimedia communication system isbeing built that everyone, Japanese andforeign alike, can understand.

• Kobe’s decarbonization efforts focus on
expanding the use of renewable energy,
with the ultimate aim of building asustainable society.
• The city is raising funds from SDG bonds
and loans to implement projects that
contribute to environmental and social
sustainability.

Kobe has declared a net zero carbon emissions target for 2050.
KOBE

45

KOBE

Sustainability Initiatives

Disaster reduction activities established after the earthquake

Decarbonization

Disaster reduction activities following the Great Hanshin-Awaji Earthquake in 1995 led to Kobe’s
being chosen as the venue for the 2nd UN World Conference on Disaster Risk Reduction, held in 2005.
Kobe supports the Disaster Prevention Welfare Community, a voluntary organization formed
after the earthquake whose outputs are being disseminated internationally. Initiatives that raiseawareness of disaster preparedness include the field trial of a disaster information system thatmakes use of social media.
Hyogo Prefecture established the Great Hanshin-Awaji Earthquake Memorial Disaster Reductionand Human Renovation Institution to share experiences and lessons relating to the earthquake,and to highlight the importance ofdisaster preparedness. The institution’s
educational program enables participants
to relive the experience of the devastating
earthquake. International visitors, too, canlearn about this aspect of Kobe history ©KOBE TOURISM BUREAU©KOBE TOURISM BUREAU
and become better prepared for disaster.

Kobe is cooperating with other countries in an effort to realize a decarbonized society. It is
the only Japanese municipality in the World Energy Cities Partnership (WECP).

Great Hanshin-Awaji Earthquake Memorial
Disaster Reduction and Human Renovation Institution

Passing down traditional food culture
Situated between the mountains and the sea, Kobe has access to a wide range of agriculturaland fishery products. It has fostered a diverse food culture as a port that is open to the world.
Through food, traditions are passed down and Kobe’s distinct appeal is communicated.
The Nadagogo sake breweries, which are certified as
Japan Heritage, offer Incentive programs that incorporate
traditional food culture. Participants can compare not
only different types of sake but also different cuts ofKobe beef. Kobe Shushinkan, one of the Nadagogo
breweries, was the first company in the world to sell
©KOBE TOURISM BUREAU
sake that generates zero CO 2 emissions in the
Sake produced and sellingSakemanufacturing process.
in Kobe Shushinkan
brewery

Hydrogen Smart City Kobe Initiative
The aim of the Hydrogen Smart City Kobe Initiative is toexpand the use of hydrogen. Industry, academia, and the city
government collaborated to construct a hydrogen supply
chain at Kobe Port. In April 2018, a gas turbine power
generation system became the first in the world using 100%hydrogen fuel to successfully supply heat and electricity tosurrounding facilities. The Kobe International Exhibition Hall
has also successfully tested power supplied from ahydrogen power generation demonstration facility.

©Supported by The New Energy and Industrial
Technology Development Organization (NEDO)

Hydrogen power generation
demonstration facility

Decarbonization Initiatives
Initiative

Results

Power generation using heat fromwaste incineration

Power generation: 220 GWh/year (2021)(annual electricity consumption of approx.
60,000 households)

Use of digestion gas from sewage
treatment

85% of the digestion gas is used as fuel for
power generation (2021)

Creation of blue carbon

Issuance of 9.3 t-CO2 of J Blue Credits*(Kobe Airport Island in 2022)

The sea around Kobe Airport* A carbon credit system established and operated by the Japan Blue Economy Technology Association (JBE)

46

KOBE

KOBE

Sustainability Initiatives

Resource circulation in agriculture

Protecting marine resources and Japan’s food culture

Kobe has an initiative to promote the resource circulation of phosphorus, a component of
fertilizer required for food production.
While Japan relies almost exclusively on imports, in Kobe phosphorus is collectedfrom sewage.
This phosphorus is used to produce an organic
compound fertilizer called Kobe Harvest, which issupplied to farmers in the city. Kobe SDGs Fertilizer,
meanwhile, is sold to the general public as a horticultural
fertilizer. Recovered phosphorus has contributed toraising public awareness of resource recycling
Kobe SDGs Fertilizer
initiatives and the SDGs.

In 2022, a cooperative agreement was signed by Kobe City, the Kobe City Fisheries
Cooperative, and city hotels with the aim of protecting Kobe’s marine resources and foodculture. The city is developing processed products
made from “Less Popular Fish”* and promoting
them internationally.
Since June 2021, the Kobe Kitano Hotel has beenoffering an SDGs Sustainable Menu featuring Less
Popular Fish. Sustainable seafood activities of thissort will be expanded so that Less Popular Fish canbe served in meals at business events.
Sustainable seafood* Fish that are not often eaten because they’re low value, small, unfamiliar, unpopular, or from a catch too small to be commercialized.

Cultural properties and museums

Diverse history and culture in a truly exotic city

Many of Kobe’s cultural properties are protected by national laws and ordinances. In addition,
the city has independently designated many locations of historic and cultural value as Kobe
Historical Heritage. Great efforts are made to look after and make use of Kobe’s cultural
assets, and to share the city’s heritage with future generations.
Sorakuen Garden, a Kobe Historical Heritage property, is a registered monument of Japan.
Offering the atmosphere of a large garden in the 19th century, it is used as a venue forbusiness events.
The Takenaka Carpentry Tools Museum is very popular with international visitors.
The museum offers demonstrations of traditional techniques associated with valuable
old Japanese buildings.
Visitors can even have a gothemselves at a traditional
woodworking class forbeginners.
©KOBE TOURISM
BUREAU

Sorakuen Garden©KOBE TOURISM
BUREAU

Takenaka Carpentry
Tools Museum

Kobe developed as an international port. It has a long history and a diverse community.
Its special visitor resources include Nankinmachi, a well-known Chinatown.
Another example is Kobe Kitano Ijinkangai, a neighborhood where Japanese lived
alongside foreigners who arrived after the port opened in 1867. Its well-preserved
traditional buildings offer visitors a window on the history of Japan’s engagement with
the West. The Former Rein Residence is a unique venue available for events.

©REINTEI KOBE KITANOIJINKAN

Former Rein Residence©KOBE TOURISM BUREAU

Nankinmachi

KOBE

47

OKAYAMA

No.

11

Okayama is a pivotal city linking the Chugoku region of westernJapan with Shikoku, the smallest of Japan’s four main islands.
Okayama also has a shinkansen bullet-train station and aninternational airport. Unspoiled scenery and rivers flowing into
the Seto Inland Sea contribute to the area’s natural green appeal.
In 2005, Okayama was recognized by the United Nations University
Institute for the Advanced Study of Sustainability as one of theworld’s first Regional Centres of Expertise for Education on
Sustainable Development.

©Okayama Prefectural Tourism Federation

Okayama Pref.

Prefecture GRP

Okayama City

City GRP

1.88 million people
0.72 million people

7.8 trillion yen
3.1 trillion yen*GRP: Gross Regional Product48

OKAYAMA

STRENGTHSAdvantages and Characteristics
First Regional Centres ofExpertise Thematic
Conference
The First RCE Thematic
Conference, aninternational event about
working towards the SDGs,
was held at Okayama
Convention Center.

Since 2005, Okayama has been promoting ESD (Education for Sustainable

Education for
Sustainable
Development (ESD)

Development), which aims to develop human resources. And in 2014, the city
hosted stakeholder meetings in conjunction with the UNESCO World
Conference on ESD.
The “Okayama Model,” which promotes ESD in community centers, schools,
and other local facilities, is used around the world.

Balancing natural andurban environments

STRATEGIES

Major Events• G20 Okayama Health Ministers’ Meeting, 2019 (350 participants)• International Conference on Strongly Correlated Electron
Systems (SCES), 2019 (900 participants)• First RCE Thematic Conference: Towards Achieving the SDGs,
2017 (120 participants)• Stakeholder meetings in conjunction with the UNESCO World
Conference on Education for Sustainable Development (ESD),
2014 (2,000 participants)

Okayama is an attractive city whose urban hub links smoothly to the nearby
rural, coastal, and mountainous areas. Residents and visitors alike can enjoy
a blend of natural features and high-quality modern facilities.

Sustainability Strategies and Plans

SDGs Strategy

Goals for 2030

SDGs Strategy
Okayama City SDGs Future City PlanOkayama was selected as an SDGs Future City in 2018. The aim is for Okayama to
become “a city where everyone can learn from each other, and enjoy healthy, active

Vision1. Improve citizens’ health (by extending healthy life expectancy, etc.)
2. Allow everyone to play an active role (employment support for the elderly, promotion of women’s
active participation and gender equality, etc.)
3. Create a livable city for all (decarbonization, development of transport networks, etc.)

lives.” It has implemented various initiatives relating to health and well-being.
Health-related efforts for citizens have been yielding results. The next step is toPriorities for 2030

empower everyone to play an active role in society. The goal is for all residents toenjoy a fulfilling, settled civic life.
To this end, the city has been pursuing sustainable urban development thatgenerates vitality and dynamism by improving “livability” in economic, social, andenvironmental terms.
Net zero carbon emissions by 2050

EconomySociety

Environment

Okayama is promoting strategic
industrial development to create
new jobs, attract business, anddevelop industries that use local
resources.

Okayama is promoting healthy
habits and develop an environment
where citizens can act to improvetheir own health, thereby extending
healthy life expectancy.

Okayama is creating an environmentallyf r i e n d l y, l o w - ca r b o n c i t y b ypromoting sustainable energy andreducing greenhouse gases.

In 2021, Okayama declared a target of net zero carbon emissions by 2050.

OKAYAMA

49

OKAYAMA

Sustainability Initiatives

The Okayama ESD Project

History and culture at unique venues

The Okayama ESD Project involves working with stakeholders, including Okayama

Okayama offers unique venues that showcase traditional culture. Okayama Castle andUniversity, to offer participatory ESD opportunities in community facilities such as

Nohgakudo Hall Tenjin 9 are particularly popular among international visitors.

schools and community centers. These activities have earned international acclaim andOkayama Castle’s tower is an events venue where visitors can try on clothing worn byin 2016, the project was awarded the UNESCO-Japan Prize on ESD*. Community centers

feudal lords and princesses. Tenjin 9 can be adapted to various purposes, for example byhave become tour destinations for teachers

removing the pillars used for Noh and adding a temporary stage. It is a popular forum forand other academic professionals visiting

lectures, exhibitions, and corporate ceremonies.

from outside Japan.

Incorporating cultural

The Okayama SDGs Plaza at Okayama

heritage into business events isConvention Center communicates information

a way to share traditional value

about Okayama’s initiatives in Japan andwith future generations. Theseabroad. It enables local residents to learn

facilities differentiate Okayama

more about the SDGs.

in Japan as well as abroad.
Nohgakudo Hall Tenjin 9
SDGs Forum at Okayama University

Trying on traditional clothing at
Okayama Castle* A UNESCO prize targeting organizations around the world that have demonstrated excellence in ESD initiatives. Three awards are given each year.

SDG Tours
ESD activities in schools

Okayama has created SDG experience tours in cooperation with other cities in Okayama
Prefecture. These tours promote the SDGs and draw visitors to areas of value.

Okayama promotes ESD initiatives in schools
and conducts training for teachers in all

The tours showcase various sustainability initiatives. Destinations include a biogas

municipal elementary and junior highpower generation facility that uses food waste as a source material, and a “community

schools. The city has about 130 elementary

fridge” that provides food and daily necessities donated by companies and shops toand junior high schools, of which 51 arecitizens who are economically vulnerable.
As these tours evolve, theyregistered as UNESCO Associated Schools.

will increasingly include content

These are bases for promoting ESD.

for visitors who don’t speak

Many school officials visit from outside

Japanese.

Japan, contributing to the international
promotion of ESD.

Local children learn about the SDGs

©Kawasumi-Kobayashi Kenji Photograph Office

GREENable HIRUZEN50

OKAYAMA

Fishing experienceOKAYAMA

Sustainability Initiatives

Muslim-friendly sightseeing spots

Using oyster shells in recycled products

Three municipal governments, including Okayama City, teamed up with private companies

The Setouchi Oyster Shell Agri-Business, run by JA Group Okayama, uses oyster shells

to establish the Okayama Health Tourism Coordination Council. The aim is for Okayama tofrom the Seto Inland Sea as agricultural fertilizer and livestock feed.

be a truly welcoming destination for visitors from other countries.

By purchasing the resulting produce, consumers help to protect the nature andAnticipating a growing number of Muslim visitors to Japan, the council has been

agriculture of the Seto Inland Sea and of Okayama in particular. The initiative has been

increasing the availability of halal food. The Peach Mark system identifies accommodations

recognized for its contribution to the SDGs. The awards it has earned include the Excellence

and restaurants that can satisfy the requirements of Muslim visitors. Other initiatives

Prize in the 9th Discoverinclude a Muslim Hospitality

Countryside Treasures in

Handbook.

Japan Awards, organized by

These and other efforts havethe Ministry of Agriculture,

made Okayama accessible to a

Forestry and Fisheries.

wider range of business-event
participants, including Muslims.
The Peach Mark

Muslim-friendly farmhouse stay

Satoumi rice

Satoumi eggplants

Hayashi Grape Labo

Sustainability initiatives at leading hotels

Okayama Prefecture is known as the Kingdom of Fruit. Grape production has thrived since

Hotel Granvia Okayama has been reducing food waste by running a food sharing service.

ancient times, and modern growers are making the most of the favorable climate

Since 2021, about 47 tons of hotel food waste has been provided each year to a biomass

conditions to create new, improved varieties.

power generation plant, which contributes to clean energy.

Hayashi Grape Labo in Okayama researches and develops grapes unique to Okayama.

ANA Crowne Plaza Okayama uses FSC-certified* wooden card keys to reduce theVisitors can enjoy picking grapes, and learning about them via lectures. They also have ause of plastic. It also promotes diversity and inclusion in its hiring or interns andchance to compare the flavors of many different grape varieties.

by holding events in collaboration

The facility will continue to boost accessibility and strengthen promotional activities towith local facilities for those withwelcome a broad range of conference

disabilities and with high schools

attendees and incentive tours

for those with special needs.

participants. Engagements of this kindalso contribute to the ongoing successof Okayama’s specialty products.
Grape cultivation

A lecture about grapes©Bio Diesel
Okayama Co., Ltd.

Biomass power
generation plant

FSC-certified wooden
card key*Certification indicating that the product comes from a forest managed from an ESG perspective

OKAYAMA

51

HIROSHIMA

No.

12

The tragic site of the first-ever atomic bombing, Hiroshima is
now a bustling modern city in the Chugoku-Shikoku Region(Western Honshu). The city’s goal is abolition of nuclear weaponsand lasting peace for the world. Six rivers flow through Hiroshima
and into the Seto Inland Sea. As a “City of Water,” Hiroshima
constantly strives for urban development in harmony with nature.

Hiroshima Pref.

Prefecture GRP

Hiroshima City

City GRP

2.78 million people
1.19 million people

11.9 trillion yen
5.4 trillion yen*GRP: Gross Regional Product

52

HIROSHIMASTRENGTHSAdvantages and Characteristics

An international cityof peace and cultureHiroshima was first city in the world to suffer, then recover from, atomic
In 2023, the G7 Hiroshima Summit was heldin Hiroshima. World leaders discussed
recovery from the devastation of war, andtook steps to achieve lasting peace in theworld.

bombing. Its goal is abolition of nuclear weapons and lasting peace for theworld. The city promotes “peace tourism,” which encourages visitors toconsider peace-related issues and share ideas, with a focus on empathy.
Hiroshima takes great care of its World Heritage sites, including Itsukushima
Shrine; traditional crafts, such as Kumano brushes; and performing arts,
such as kagura. The city supports visitors in learning about and experiencing

Traditional culture

the local history and culture.

and multiculturalism

Hiroshima receives countless visitors from all around the world. The citycelebrates diversity in race, gender, and beliefs. It is a community where people
work to achieve a society in which everyone can realize their potential. The
local hospitality industry is fully attuned to personal dietary requirements.

STRATEGIES

Major Events• 24th International Conference on Photochemical
Conversion and Storage of Solar Energy (IPS24), 2024
• G7 Hiroshima Summit, 2023
• World Conference on Computers in Education (WCCE),
2022 (400 participants)• One World, Many Voices: Science and Community (IFA,
ICA, ISA, JSSFD and JSGA Joint World Congress), 2018(600 participants)

Sustainability Strategies and Plans
The three identities encompassed by the Comprehensive Plan

SDGs Strategy

Hiroshima

Hiroshima City’s Comprehensive Plan

An international city of peace and cultureHiroshima strives to embody three identities: a global
beacon of peace; a vibrant, international community; anda society enriched by living culture.
“Leave no one behind” is a central premise of the SDGs,
and it’s analogous to Hiroshima’s goal of lasting peace. It
has been established as a guiding principle of the city’scomprehensive plan.
Hiroshima City’s Basic Environment Plan
H iroshima is working to limit global warming, and isaiming for net zero greenhouse gas emissions by 2050.

A global beacon of peace

A vibrant, international community

A society enriched by living culture

As the first city in the world to have suffered andrecovered from an atomic bombing, Hiroshima is
working with cities and other groups around theworld to promote a message of peace.
Initiatives

As the largest city in Chugoku-Shikoku Region(Western Honshu), Hiroshima has excellent urban
facilities. It is an open and vibrant city where adiverse population engages in lively economic
activity and cultural exchange.
Initiatives

Hiroshima fosters a rich cultural ecosystem, where• Increase the number of Mayors for Peace
member cities• Call for leaders and politicians to visit the site of theatomic bombing• Strengthen the communication skills of people
sharing the experiences of atom bomb survivors• Improve facilities and creating accessible spaces• Develop the waterfront, and strengthen an image ofHiroshima as a “city of water”• Enhance public transport• S trengthen the competitiveness of the manufacturing industry•P romote tourism, international exchange, international
cooperation, and multicultural coexistence

healthy citizens with diverse values enjoy active lives,and help each other to succeed.
Initiatives• Promote local employment• Promote gender equality• Promote lifelong education• Promote culture and sports• Revitalize local communities• Promote global warming countermeasures

HIROSHIMA

53

HIROSHIMA

Sustainability Initiatives

The abolition of nuclear weapons and lasting peace

Diversity and inclusivity

Many citizens, including high school students, work to encourage all countries to sign the

Hiroshima promotes multicultural coexistence, in accordance with the diverse needs of its

Treaty on the Prohibition of Nuclear Weapons as soon as possible. This is one example of

population.

Hiroshima’s efforts to achieve its core goal.

Food sensitivity

Another key activity is communicating a message of peace to tourists.
Peace Tourism

Hiroshima receives visitors from all around theThrough Hiroshima’s Peace Tourism program,world, and endeavors to accommodate different

tourists visit major peace-related facilities. This

food cultures and eating habits, including of

nurtures empathy among Japanese and foreign

course vegetarianism and veganism.

tourists, and contributes to a shared desire for

The Hiroshima Convention & Visitors Bureau

peace. Visitors learn about the history and culture ofpromotes food accessibility by providing maps ofHiroshima in the years before the atomic bombing.

vegetarian- and vegan-friendly restaurants, andThey see the destruction, and the subsequentby holding seminars for restaurants and hotels.

hardships, caused by the bomb. They hear what
Peace Memorial Park

citizens experienced on that tragic day, and theylearn about the hard work that went into the city’s reconstruction. They see what the city is
doing to achieve a world free of nuclear weapons. A dedicated website facilitates searches forpeace-related tourist spots, such as the Peace Memorial Museum, and the preserved ruins ofRecycling paper cranes
Origami cranes are a traditional Japanese symbol ofpeace. People in Japan and across the world send them to
the Children’s Peace Monument in the Peace Memorial
Park. In an effort to preserve the sentiments expressed bythese gifts, Hiroshima distributes the origami cranes toorganizations that produce recycled paper, towels andcity is capable of accommodating all foodrequirements for international conferences and incentive travel programs.

Gender Equality: Childcare Service Grant
The Hiroshima Convention & Visitors
Bureau has established a subsidy system
so that childcare services can be used byparticipants at large-scale conferences.

clothing. The thoughts and feelings embodied by the

The scheme helps to address the work-

origami cranes are transformed and re-shared, via paper

life balance of conference participants,

products that are used around the world. Some of theand allows parents to participate evensales proceeds supports peace projects in Hiroshima City

while raising children.

and the preservation of the Atomic Bomb Dome.

HIROSHIMA

Vegetarian-friendly okonomiyaki* A savory pancake made from shredded cabbage, flour, egg, and water. It’s grilled on an iron plate, and topped with meat, seafood, orother ingredients.

buildings struck by the bomb.

54

Vegetarian and vegan versions of Hiroshima’s
local specialty, okonomiyaki*, are available. The

Paper products made using origami cranes

Childcare services

HIROSHIMA

Sustainability Initiatives

Attractions featuring traditional performing arts

Grand Prince Hotel Hiroshima

Traditional Japanese culture is deeply rooted in Hiroshima. Visitors can enjoy watching

The Grand Prince Hotel Hiroshima, which hosted the G7 summit in 2023, is actively helping

kagura, a type of dance performed at shrines.

to protect the environment and promote peace.

Internationally acclaimed Kumano brushes are made in Hiroshima Prefecture. These

Hotel staff take care of the Motoujina National Park—which still has virgin forests—andhigh-quality items are used by top professionals to apply cosmetics at major international

the local coastline by participating in trips for employees and for interested guests where

fashion shows, and also make great souvenirs for those attending business events.

they clear up garbage.

Experienced artisans

The hotel offers products made from recycled

are also available to teachorigami cranes, and operates cycling tours where

the basics of Miyajima-borivisitors can learn about the history of Hiroshima.

wood carving. Traditional

The contribution that this hotel and other local

crafts flourish in Hiroshima,businesses are making to sustainability are widely

and the city helps visitors torecognized in the local community
Cleaning activities

experience them.
Kumano Brush

KaguraGreen, people-friendly public transport
Urban development in the City of Water

As the city proceeds with the reconstruction of JR Hiroshima Station, movement between different

Six rivers flow through the city and into the Seto Inland Sea. As a “City of Water,” Hiroshimapromotes urban development and tourist attractions that showcase its waterways andwaterfront.
The Hiroshima World Heritage Route is a direct link between two World Heritage sites:
the Atomic Bomb Dome and Itsukushima Shrine. It highlights the culture that hasdeveloped along the river, andmethods of transport is being facilitated. The Hiroshima Electric Railway, which operates trams in
the city center, is promoting green, people-friendly measures, including the introduction of LRT*,and the removal of steps so that tram floors and stops are on the same level.
As these initiatives advance, business event attendees will be able to enjoy increasingly
sustainable and convenienttransportation to venues,
hotels, and other destinations.

tells the story of the waterway’s
history.
Open cafés on the riversideoffer a space for people to gather,relax, and enjoy the view.

A riverside view

Hiroshima Station (post-reconstruction depiction)

Hiroshima Electric Railway tram

* A rail system that allows small, lightweight vehicles to travel on simple tracks. They emit less carbon dioxide than a regular car.

HIROSHIMA

55

KITA
KYUSHUNo.

13

Kitakyushu has been transformed from one of Japan’s leading
heavy industry zones into a “Green Growth City.” Citizens,companies, universities, and local government officials work
tirelessly to address the challenges of pollution and to improve
activities relating to the regional environment. Kitakyushu is held inhigh regard around the world as an advanced environmental city.

Fukuoka Pref.

Prefecture GRP

Kitakyushu City

City GRP

5.12 million people
0.92 million people

19.9 trillion yen
3.8 trillion yen*GRP: Gross Regional Product

56

KITAKYUSHUSTRENGTHSAdvantages and Characteristics
Kitakyushu is tackling pollution, fostering new green industries, promotinginternational cooperation on environmental issues, and nurturing a

A “Green Growth City”“A Territorial Approach to the Sustainable
Development Goals in Kitakyushu, Japan.”
Kitakyushu’s initiatives are introduced as one ofnine model cities selected by the OECD.

recycling-oriented society.
The aim is for Kitakyushu to become a “Green Growth City” and a trusted
global contributor.

Japan’s modern steel industry began in Kitakyushu, where a wide range ofMajor Events

materials and products are manufactured, including chemicals, ceramics,• The 38th International Conference on Advanced
Information, 2024 (1,000 participants)• Asian Conference on Chemical Sensors (ACCS),
2024 (800 participants)• The 7th Asian Conference on Pattern Recognition(ACPR), 2023 (900 participants)• International Conference on Condition Monitoringand Diagnosis (CMD), 2022 (1,600 participants)

and electrical appliances. Visitors can learn about Kitakyushu’s role as a

Industrial tourism

focal point for Japan’s industrial development and see different generationsof state-of-the-art technology.
The main industrial tourism facilities are just 15 minutes by public transport
from the international conference hall.

STRATEGIES

Sustainability Strategies and Plans

SDGs Strategy

SDGs Strategy: A “Green Growth City” and a trusted global contributor

An advanced environmental city
In April 2018, Kitakyushu was selected as an SDGs Model
City by the OECD. In June of the same year, it was selectedSustainable businesses emerge and grow, helping to solve social issues.

as the first SDGs Future City in Japan.

Diversity is celebrated, and everyone plays an active role.

Kitakyushu City SDGs Future City Plan, Phase 2
The plan is for Kitakyushu to be a “Green Growth City” and atrusted global contributor by 2030. Phase two of the city’s

VisionHuman resources develop through education based on the SDGs.
The environment and economy form a positive loop that develops into a zero-carbon society.
The city inspires green cities around the world, especially in Asia.

strategy, the Kitakyushu City SDGs Future City Plan,
specifies an integrated approach on economic, social, andenvironmental measures.
Zero Carbon City Declaration
In October 2020, the city declared that it would be decarbonized

EconomySociety

Environment

Harmony between people and theenvironment leads to new industries.

Everyone can contribute, and can enjoy avibrant life.

The city becomes a global model forsustainability.

by 2050.
KITAKYUSHU

57

KITAKYUSHU

Sustainability Initiatives

Green management goals

Using public transport

The Kitakyushu Convention and Visitors Association improves conservation initiatives,

The International Convention Zone contains the Kitakyushu International Conference Center

reduces environmental burdens, and advances towards a sustainable society.

and the West Japan General Exhibition Center, as well as many other facilities and hotels. It is

Specifically, the Association sets green management goals and strives to conserve

directly connected to JR Kokura Station’s Shinkansen exit. Less than 15 minutes away by

resources and energy in all of its business activities, including the organization of programs,

public transport are such unique venues as Kokura Castle and the monorail, as well as

conventions, and facilities.

industrial tourism facilities including TOTO Museum. Visitors are encouraged to use publicGreen management goals and initiatives• Reduced electricity
Reducedconsumption
CO2 emissions• Reduced fuel consumption

Promotion of • Improved environmental events
environmental • Raised awareness amongusers
businesses• Reduced industrial waste
Reduced romotion of the 3Rs (reduce,
emissions from • P
industrial goods reuse, recycle)

Promotionof green
activities

transport as this reduces environmental impact and contributes to the compactness ofinternational conferences.

• Use of green power• Offset carbon through green
purchasing
Kokura Station and the monorail

Reducedwater use

• Raised awareness among
users

Building a paper-recycling system
Kitakyushu is advancing towards the SDGs by supporting citizen-led proposals to address

A recycling-oriented society
Since FY 2021, 100% of the electricity used at the Kitakyushu International Conference Centerhas come from the incineration of city garbage.

for athletes and others involved in the 2021 Artistic and Rhythmic Gymnastics Worldsupport facilities to generate employment for people with

reducing CO2 emissions by approx. 181,000 kg-

disabilities and to develop human resources. SDGs

CO2) The plan is to continue generating electricity

initiatives led by local businesses are also incorporated

from renewable sources, and to support international

into international events and incentive trips.

conferences that have a low environmental impact.
Kitakyushu International Conference Center

KITAKYUSHU

generated locally and returns it to the community. Wastepaper was used to make souvenirs
Championships. This project brings together schools and(2021: approx. 466,000 kWh was generated,58

regional issues. For example, the city is backing a project that upcycles used paper waste

Souvenirs made from recycled paper

KITAKYUSHU

Sustainability Initiatives

Industrial tourism and environmental studies

Products that reuse resources

Kitakyushu offers industrial tourism and environmental study opportunities at facilities such

Companies in Kitakyushu are proactive in developing products made from reused resources.

as the Kitakyushu Eco-Town Center, the museum of the sanitaryware manufacturer TOTO, andOne company cooperates with a local university and an urban mining recycling

the factory of the industrial robot manufacturer Yaskawa. The city also offers manybusiness to make bookmarks using gold extracted from

opportunities to experience local nature and culture. Visitors can enjoy Orio Kagura, a local

discarded consumer electronic devices, such as mobile

form of entertainment, and caving tours at Hiraodai, a national park on the Karst Plateau.

phones. Medals made from recycled materials were used

Participants at the G7 Kitakyushu Energy Ministerial Meeting in 2016 inspected aat the 2021 Artistic and Rhythmic Gymnastics World

regional power conservation station with a CEMS (Community Energy Management

Championships in Kitakyushu. The use of items like these

System), and enjoyed a test ride in a hydrogen fuel cell vehicle.

at business events helps to promote the region’s drive for

Various hands-on activities take advantage of Kitakyushu’s many environmentallyGold bookmarks

resource recycling.

advanced facilities as well as the local culture and nature.

SDG product enhancement
Local companies sell various SDG-related products in the city.
One company uses bamboo lanterns from the Kokura Castle Bamboo Akari event toproduce incense. Bamboo cylinders can be repurposed as containers for pens and othersmall items.
Local high school students led the development of coffee and sweets made from edible
bamboo charcoal powder. These products make use of bamboo that is discarded in large
Kitakyushu Eco-Town Center©TOTO Ltd.

TOTO Museum

quantities during forest maintenance, and they are made at the city’s disability welfare center.
The products are usedas souvenirs at international
conferences and in incentive
travel programs.

Orio Kagura

Hiraodai Nature Village

Bamboo incense

Kokura Castle Bamboo Akari

KITAKYUSHU59

FUKUOKA

No.

14

A vibrant gateway between Japan and other countries in Asia,
Fukuoka is an exciting catalyst for new forms of exchange involving
people, products, and information. Essential infrastructureelements including an international airport, port, rail stations, andconvention facilities are all found within a 2.5-km radius of the city
center. Environmental conservation is a key focus in Fukuoka,
which is surrounded by natural beauty.

Fukuoka Pref.

Prefecture GRP

Fukuoka City

City GRP

5.12 million people
1.63 million people

19.9 trillion yen
7.8 trillion yen*GRP: Gross Regional Product60

FUKUOKA

STRENGTHSAdvantages and Characteristics

Community
development incoexistencewith nature

Promoting innovation
for sustainablegrowth ukuoka has set itself the challenge of achieving net zero greenhouse gas
Femissions by FY 2040, and its reduction target for FY 2030 is 50% comparedto FY 2013.
A third of the city’s land is forested, and these green spaces blend into theurban landscape. Fukuoka promotes the creation of forests that contribute toclimate change measures and biodiversity conservation.
Urban development in step with the natural world is pursued in the city
center, and at events venues.
 ukuoka has a focus on supporting startups, and boasts Japan’s highestFstartup rate for a metropolitan area.
S ustainable economic growth and decent work* are promoted. Green
innovation is supported through assistance to small and medium-sizedenterprises developing products that contribute to carbon neutrality.
* Meaningful and humane work. More specifically, productive work for all; work with freedom, fairness, security, and human dignity.

STRATEGIESCDP, an international non-profit organization,
assigned Fukuoka the highest rating in its
2022 CDP Cities program, which assesses
climate change countermeasures taken bymunicipalities.

Major Events• The XXXVI International Congress of the International
Academy of Pathology, 2026 (3,000 participants)• The 27th Asia Pacific League of Associations forRheumatology Congress, 2025 (3,000 participants)• G20 Finance Ministers and Central bank Governors
Meeting in Fukuoka, 2019
• The 16th ITS Asia-Pacific Forum FUKUOKA 2018 (3,500
participants)

Sustainability Strategies and Plans

SDGs strategy
Ninth Fukuoka City Master Plan and Fifth Fukuoka City Global Warming Prevention Action PlanBased on the Ninth Fukuoka City Master Plan, the city government pursues compact and sustainable community
development that balances economic growth with safe, secure, high-quality life.
Through cooperation with the UN-Habitat Fukuoka Office, the Asian-Pacific City Summit, and others, Fukuoka iscontributing to the SDGs in Asian cities, and taking advantage of its strengths in the fields of water, sewerage, andthe environment.
The Fifth Fukuoka City Global Warming Prevention Action Plan, launched in August 2022, sets out the city’s
fundamental global warming countermeasures. The Plan contributes to the global goal of carbon neutrality,
protects the safety and security of citizens, and contributes to protecting life and culture—nurtured in a richnatural environment—for future generations.
Fukuoka City Well-being & SDGs Registration System
The Fukuoka City Well-being and SDGs Registration System was established in April 2022. It supports businesses
working to improve well-being (satisfaction, fulfillment, etc.), and contributes to the SDGs.
Zero Carbon City Declaration
Fukuoka is working towards a zero-carbon society, with a target of net zero greenhouse gas emissions by FY 2040.

TargetNet zero emissions by FY 2040
By FY 2040, the sum of greenhouse gas emissions in the city will be less than or equal to the sumof emission reductions through contributions relating to Fukuoka, but outside the city, plus thecity’s own greenhouse gas absorption initiatives.
City emissions ≤ Emission reductions outside the city plus absorption

Key points
Transform lifestyles and business styles(Ethical consumption, ESG metrics, conversion to online activities, etc.)
Look to the next generation(Promote environmental education and learning, etc.)
Partnerships(Industry-academia-government, between cities, international contribution,
regional environmental parks, etc.)
Proactive innovation(Support for startups, introduction of technologies, etc.)

FUKUOKA61

FUKUOKA

Sustainability Initiatives

Active use of renewable energy and hydrogen

A welcoming environment

Fukuoka is promoting the use of renewable energy in municipal facilities as part of its push

Citizens and companies work together to strengthen the community. In the “One Citizen,

for net zero greenhouse gas emissions by FY 2040. Part of this initiative involves

One Flower” Flower City project, flowers displayed at gateways to the city, including the

introducing and expanding photovoltaic power generation facilities, including a third-party-

airport and train stations, contribute to a warm welcome for visitors.

owned model with zero initial investment. In addition, hydrogen is being produced fromThe Fukuoka International Congress Center and the ACROS Fukuoka area are part of thehousehold sewage. The gas is used at the world’s first hydrogen station supplying fuel cell

All Fukuoka system, which unites citizens, companies, and the city government. This createsvehicles (FCVs), and at “Moving e,” a mobile power generation and power supply system.

opportunities for engagement

Kyushu University has one of the largest hydrogen-related research facilities in the

between members of the local

world. The university is collaborating with industry as part of an effort to achieve a society

community and participants

based on hydrogen energy.

in international conferences
and incentive trips.
The “One Citizen, One Flower” Flower City project

An international conference hall in harmony with nature
ACROS Fukuoka, an international conference center in the center of Fukuoka, is an uplifting
Mobile power generation and supply system “Moving e”

Hydrogen station

space that pursues the theme of coexistence with nature.
Greenery covers around 5,400 square meters of rooftop space from the 2nd through14th floors. In 1995, 37,000 trees in 76 species were planted. More species were added, orSupport for startups, including Fukuoka Growth Next

brought in by wild birds, and now the total is about 200 species. The site mitigates the heatisland effect, contributing to ACROS Fukuoka’s image as an environmentally friendly facility.

Fukuoka supports startups in various ways. One
example is Fukuoka Growth Next, a public-private
startup support facility that uses the school buildingsof closed elementary schools. There’s also a hands-on
support program. These measures contribute to local
economy vitality and create jobs.
Startup support facility Fukuoka Growth Next

62

FUKUOKA

1995

Present day

FUKUOKA

Sustainability Initiatives

Providing convenient transport information

Venues and attractions rooted in history and tradition

Fukuoka is a compact city that can respond to every need. The airport is close to the city

Fukuoka’s cultural facilities of interest to meeting planners and participants include thecenter, where the international conference center is located, and there is an excellent

Fukuoka Art Museum and the Ohori Park Noh Theater. The city’s history and culture are

public transport network. Adding to travel convenience is the MaaS* system, made possible

also showcased at unique venues like the Kawabata Shopping Arcade.

by cooperation among operators of local transport. Visitors to Japan can buy tickets for use
on various different forms of transport.

Fukuoka CVB offers programs that showcase Fukuoka’s customs and culture.
Performances featuring Hakata spinning tops, for example, have over 470 years of history.

Itoshima, a popular nearby coastal community, offers multimodal route search. This

Business event participants can also take part in a wide range

combines public transport with taxis, car share services,of activities with an emphasis on sustainability. The “inclusiveand car or bike rental. These benefits are available to bothkimono experience” is an opportunity to try on hakama andresidents and visitors, including international conference

kimono without conventional gender restrictions, and theand incentive tour participants.

“slow food experience” is a chance to savor local food.
Kawabata Shopping Arcade© Nishi-Nippon Railroad Co., Ltd.

* Mobility as a Service: A service that responds to the needs of residents and visitors on a trip-by-trip basis. It optimally combines multiple
transport options to offer all-in-one functionality: search, reservation, and payment.

Sustainable Tourism
The local government works with tourism-related businesses to promote tourism

International cooperation at the Asia-Pacific City Summit

sustainability that takes the environment and local culture into account.
The city organizes model tours for residents and visitors. Participants might try using

Since 1994, Fukuoka City has hosted the Asia-Pacific City Summit, an international

waste materials to make products, or use environmentally friendly means of transport, orconference where city leaders in the Asia Pacific region can discuss challenges andharvest food to be consumed locally. Carbon offsets are used to compensate for transport

solutions, and strengthen their network.

emissions. In these ways, tourism is contributing to the goal of carbon neutrality.

This network has led to the overseas urban developmentof the “Fukuoka system,” a waste landfill technology. By
way of the Asia-Pacific City Summit and cooperation with
the UN-Habitat Fukuoka Office, Fukuoka is advancing theefforts of cities across the Asia Pacific region to achieve
the SDGs.

E-bike tours
The 12th Asian-Pacific City Summit

A harvesting experience promoting
local production and local consumption

FUKUOKA63

OKINAWANo.

15

Okinawa Prefecture is a subtropical archipelago of 160 islands
that showcase stunning natural beauty. Many animals and plants
in Okinawa are found nowhere else in the world. Trade with
©OCVB

©OCVB

neighboring lands shaped a strong local identity during the
centuries when these islands were ruled by the Kingdom of
Ryukyu. Visitors can still engage with and enjoy Okinawa’s distinct
culture in many ways, including natural and cultural World
Heritage Sites.

©OCVB

©OCVB

Okinawa Pref.

©OCC

1.47 million people

Prefecture GRP

4.6 trillion yen*GRP: Gross Regional Product64

OKINAWASTRENGTHSAdvantages and Characteristics
Okinawa rail, an endemic
speciesOkinawa is a subtropical region with a welcoming climate throughout the year.

Beautiful nature anddiverse biologicalcommunities

Many endemic species arefound in Okinawa’s rich naturalenvironment, and this ecosystem
is being looked after for future
generations.

Its blue ocean is home to coral reefs and a kaleidoscopic variety of colorful
fish. The northern part of Okinawa’s main island and some of its remoteislands are inhabited by animals, plants, and insects that are rare both within
Japan and globally. The Biodiversity Strategy of Okinawa aims to conserve©OCVB

these diverse ecosystems.
Major Events

Ryukyu culture passed

Various cultural traditions have been passed down from the time of the
Ryukyu Kingdom to the present day. These include performing arts such as

down through many

dance, kumiodori, classical music, and folk songs. Crafts include banana

generations

fabric, kasuri resist-dyed textiles, bingata fabric, lacquerware, pottery, and

STRATEGIES

glass. Karate, “the martial art of peace,” also originated in Okinawa.

• The 20th International Conference on Systems Biology(ICSB), 2019 (440 participants)• The 13th Pacific Rim Conference on Ceramic and Glass
Technology (PACRIM13), 2019 (1,600 participants)• Strings 2018 (400 participants)• The 4th World Congress of Reproductive Biology (WCRB),
2017 (1,200 participants)

Sustainability Strategies and Plans
Core Philosophy

SDGs Strategy
Okinawa Prefecture’s SDGs Future City Plan
Here is the prefecture’s core philosophy: “Seek peace, begin a

Seek peace, begin a new era, interact with the world, support others,
leave no one behind, and realize a sustainable Okinawa.

new era, interact with the world, support others, leave no one
Vision for 2030

behind, and realize a sustainable Okinawa.”
This approach includes both preservation and transformation
with a clear sense of Okinawan identity.
Specific goals are presented in three areas: the economy, society,and the environment.
Clean Energy InitiativeThis initiative was formulated in 2021 and the aim is to decarbonize
energy by 2050.

EconomySociety

Environment

Build a strong, independent economy
and establish the Okinawa tourism brand

Pass down Okinawa’s spiritual culture
and foster community pride

Protect the environment and ecosystems• Improve productivity by fostering highvalue industries• Prioritize the SDGs in economic activities• Develop Okinawan tourism into a worldclass brand• M ake it easier to raise children andprotect children from poverty• Diversify working styles and improve
working environments•P romote long, healthy lives• Introduce and expand renewable energy• Create a society that coexists with nature• Reduce environmental impact throughmeasures such as food waste reduction

OKINAWA

65

OKINAWA

Sustainability Initiatives

Okinawa MICE Sustainability Guidelines

Yambaru, a World Natural Heritage Site

Okinawa Prefecture and Okinawa Convention

JALJTA Sales offers travel activities in Okinawa that include guided tours of& Visitors Bureau have formulated the

Yambaru Forest, a World Natural Heritage Site. Participants ride Yambaru Kugani,

Okinawa MICE Sustainability Guidelines toan electric bus.

support the sustainable initiatives of both MICE

Guided tours conform to voluntary rules based on GSTC (Global Sustainable(Meetings, Incentives, Conventions andTourism Council) standards. These green measures include using an electric bus

Exhibitions) suppliers and organizers.

and driving slowly to protect wildlife.

The guidelines introduce many examples
of sustainability initiatives, encouraging MICE

The company hired local guides familiar with Yambaru Forest, thereby
The guidelines

suppliers to act. This makes it possible for

invigorating the local economy through job creation and environmental

Guided tour

conservation.

organizers to hold more sustainable businessevents while also helping organizations andbusinesses to develop.

Learn about Okinawan nature and culture
Specific Content
Participating entities are divided into eight categories: organizers,
venues, venue planning operators, accommodation, technicalservices, tourism facilities, food and drink, and transport. A checklist
has been established in six fields: management/education,
resources, energy/water, community contribution, diversity, andnature/culture. Each checklist shows specific examples of initiatives,
targets, difficulty levels, and the relevant SDGs.
Organizations can determine their current status in each field,

The world’s oldest fishing hook was discovered in the Valley of Gangala. Inside a natural limestone cave is CaveCafé, a unique venue available for private use. This is the starting point for daily guided tours that aim to protect
the area and share its story with future generations. These tours are a popular pre-party activity.
BAGASSE UPCYCLE supports local, sustainable fashion. It rents out Kariyushi-wear*1 made using fabricderived from sugarcane bagasse. Worn-out garments are turned into charcoal, using a low-carbon processing
method, and returned to the sugarcane
fields. This eco-friendly recycling
initiative is drawing a lot of attention.

conduct reviews after events are held, and measure their contribution
to sustainability.

©Valley of Gangala

Cave Café©BAGASSE UPCYCLE*1 Local casual wear that first appeared in the 1970s. Comfortable even in the heat of summer, it contributes to Okinawa’s friendly and welcoming image.

66

OKINAWA

Kariyushi-wear

OKINAWA

Sustainability Initiatives

Okinawa Churashima Carbon Credit

SDG initiatives at Okinawa Resort Hotels

Okinawa Churashima Carbon Credit is a mechanism for recycling J-Credits*1 created in the

In the past, coral reef ecosystems have been damaged by the outflow of soil (red clay) fromregion. Purchasing these credits supports

development sites and agricultural land. In Onna Village, which has a beautiful reef that isenergy-saving activities by local companies as

popular with tourists, sunflowers and other plants are being grown to prevent red clay

well as regional circulation and revitalization.

runoff. Hyatt Regency Seragaki Island Okinawa, a nearby hotel, supported the initiative at

The Okinawa Convention & Visitors Bureau

one time by selling sweets and drinks made using local honey.

supports the sustainability of local businesses

Loisir Hotel Naha partly covers its energy requirements with water-soluble natural gas, aby using the carbon credit scheme to offset
carbon emitted during the production ofcongress bags* .
2

by-product of pumping
Okinawa’s logo for
offsetting carbon

Congress bag

hot spring water. This isa source of clean energythat helps to reduce CO2*1 A system under which the national government certifies, as credits, CO2 reductions achieved through energy-saving equipment and renewableenergy, as well as sequestration achieved through forest management.
*2 604g of CO2 is saved per bag (including emissions from raw material procurement, processing, and distribution)

emissions.

Sweets made using
honey from Onna Village

OIST conferences welcoming different
customs and religions
The Okinawa Institute of Science and Technology Graduate University (OIST) is a world-classresearch base. In cooperation with businesses and residents, it actively holds international
conferences, workshops, and events to strengthen its ties to other research institutions,
universities, communities, and companies.
At past international symposiums, OIST has collaborated with local sushi restaurants toprovide sustainable seafood sushi and

Local natural gas heats
the spa water in this hotel

A special souvenir
As a souvenir for event participants, Okinawa
Congrès Inc. offers the first sunscreen in
Japan that does not negatively impact coral
reefs. A portion of the income from sales isdonated to coral transplant operations andvegetarian sushi. This helps to conserve

ocean conservation efforts. Participants

marine resources and caters to various

may also receive a bag made of cassava

religious and personal preferences.

(the plant used to make tapioca). This
Okinawa Institute of Science andTechnology Graduate University

Vegetarian sushi

makes the bag biodegradable.

A cassava bag

Sunscreen that does notnegatively affect coral reefs

OKINAWA

67

CONTACTJapan Convention Bureau

Convention Bureaus

Headquarters
Japan Convention Bureau
c/o Japan National Tourism Organization (JNTO)
E-mail: convention@jnto.go.jp
Tel: +81-3-5369-6015

1. SAPPORO

2. SENDAI

3. CHIBA

Sapporo Convention Bureau

Sendai Convention Bureau
Sendai Tourism, Convention andInternational Association

Convention Department
Chiba Convention Bureau andInternational Center

E-mail: conv@sentia-sendai.jp
Tel: +81-22-268-9603
https://www.sentia-sendai.jp/english-guide/

E-mail: request@ccb.or.jp
Tel: +81-43-297-4301
https://www.ccb.or.jp/mice/e/

4. TOKYO

5. YOKOHAMA

6. TOYAMABusiness Events TeamTokyo Convention & Visitors Bureau(TCVB)

Business Events TeamMICE Sales & Promotion Department
Yokohama Convention & Visitors
BureauToyama Convention Bureau

London Office (Europe)
E-mail: mice_uk@jnto.go.jp
Tel: +44-20-7398-5670

E-mail: convention@plaza-sapporo.or.jp
Tel: +81-11-211-3675
https://www.conventionsapporo.jp/

Paris Office (France and Belgium)
E-mail: mice_paris@jnto.go.jp
Tel: +33-1-42-96-20-29
New York Office (Americas)
E-mail: jcb_nyc@jnto.go.jp
Tel: +1-212-757-5640
Singapore Office (South East Asia)
E-mail: sin_mice@jnto.go.jp
Tel: +65-6223-8205
Seoul Office (Korea)
E-mail: jntosel_mice@jnto.go.jp
Tel: +82-2-777-8602

68

E-mail: businessevents@tcvb.or.jp
Tel: +81-3-5579-2684
https://businesseventstokyo.org/

E-mail: mice@ycvb.or.jp
Tel: +81-45-221-2111
https://business.yokohamajapan.com/media/en/

E-mail: toyama-213@voice.ocn.ne.jp
Tel: +81-76-421-3300
https://toyama-cb.or.jp/en/

7. AICHI/NAGOYA

8. KYOTO

9. OSAKA

10. KOBE

11. OKAYAMAMICE Department
Nagoya Convention & Visitors Bureau

Department of Conventions andTourism
Kyoto Convention & Visitors Bureau

MICE Promotion Division
Osaka Convention & Tourism Bureau

Kobe Convention Bureau

Okayama Visitors & Convention
Association

E-mail: convention@ncvb.or.jp
Tel: +81-52-202-1146
https://www.nagoya-info.jp/en/convention/

E-mail: kyoto@hellokcb.or.jp
Tel: +81-75-353-3053
https://meetkyoto.jp/en/

E-mail: convention@octb.jp
Tel: +81-6-6282-5911
https://mice.osaka-info.jp/en/

Tel: +81-78-303-0090
https://kobe-convention.jp/en/

12. HIROSHIMA

13. KITAKYUSHU

14. FUKUOKA

15. OKINAWA

MICE Promotion Department
Hiroshima Convention & Visitors
BureauKitakyushu Convention & Visitors
Association

Meeting Place Fukuoka
Fukuoka Convention & Visitors Bureau

E-mail: yuchi@hello-kitakyushu.or.jp
Tel: +81-93-551-4111
https://kitaqmeeting.jp/

E-mail: mpf@welcome-fukuoka.or.jp
Tel: +81-92-733-0101
https://www.welcome-fukuoka.or.jp/english/

Overseas and MICE Promotion
Department
Okinawa Convention & Visitors Bureau

E-mail: hcvb@hiroshima-navi.or.jp
Tel: +81-82-554-1862https://www.hiroshimacvb.jp/en/

E-mail: oca_information@okayama-kanko.net
Tel: +81-86-227-0015
https://okayama-kanko.net/convention/

E-mail: mice@ocvb.or.jp
Tel: +81-98-859-6130
https://mice.okinawastory.jp/en/* Please direct any enquiries about the content of this document to JNTO Headquarters69

Sustainable Japan: Pioneering destinations with global appeal

https://www.japanmeetings.org