Johnson & Johnson

2014 Contributions Report

5-2, Nishi-kanda 3-chome, Chiyoda-ku, Tokyo 101-0065 Japan
TEL:03-4411-6720 FAX:03-4411-6794
http://www.jnj.co.jp
FSCマーク入ります© Johnson & Johnson K.K. 2015

Always Keeping the Beliefin Our Hearts

The Third Responsibility in Our Credo Expresses
Our Passion and Commitment for Social Contributions.
Responsibility as a World’s Largest
Total Health Care Company

What We Can Do Now to Fulfill
Our Responsibility to the Communities

Our Credo was crafted in 1943 by Robert Wood. Johnson, Jr., third Chairman of Johnson & Johnson.
Since then, this one page document in English has become the cornerstone of everything Johnson & Johnson does aroundthe world.
We are engaged in a variety of social contribution activities as a company to fulfill our “responsibility for the communities
where we live and work” as stated as the third responsibility in Our Credo. Since even before the concept of corporate social
responsibility became popular, Johnson & Johnson has practiced such activities for over 70 years as its unchanging code of
conduct and will continue to live and breathe with the communities.

Johnson & Johnson’s products and services are used by

Johnson & Johnson Family of Companies in Japan has

over a billion people in the world everyday. As a total healthformed Johnson & Johnson Contribution Committee

care company, we believe we are largely responsible for(JJCC) to fulfill our responsibility for the communities as

the health and well being of the people around the globe.

stated as the third responsibility in Our Credo. JJCC is ran

To this end, we are committed to practice our businessby employee volunteers of the J&J group companies toand fulfill our responsibility to the communities throughaddress a variety of supporting programs around physical,

social contributions as stated in Our Credo.

mental and social health through working with community
partners.

Our Credo

Johnson & Johnson K.K.

We believe our ﬁrst responsibility is to the doctors, nurses and patients,

MedicalCompany

to mothers and fathers and all others who use our products andVision Care
Company

ConsumerCompany

JanssenPharmaceutical K.K.

services. In meeting their needs everything we do must be of high quality.

President Council

We must constantly strive to reduce our costs in order to maintainreasonable prices. Customers’ orders must be serviced promptly andaccurately. Our suppliers and distributors must have an opportunity

Johnson & Johnson Contribution Committee (JJCC)

to make a fair proﬁt.
We are responsible to our employees, the men and women who work

JJCC Leadership Team

● Make decisions on direction and strategies for social contribution activitie● Lead execution and operation of events and programswith us throughout the world. Everyone must be considered as
an individual. We must respect their dignity and recognize their merit.
They must have a sense of security in their jobs. Compensation must be

Support for Non Commercial Organizations (NPO, etc.)● Discuss who and what to support, budget management, issue finding

Encourage employee participation in volunteering● Plan and run events and volunteer programs

fair and adequate, and working conditions clean, orderly and safe.
We must be mindful of ways to help our employees fulﬁll their family
responsibilities. Employees must feel free to make suggestions andcomplaints. There must be equal opportunity for employment,

JJCC Supporters● Support execution and operation of events and programs ● Promote activities in branches, local offices and franchises

development and advancement for those qualiﬁed. We must provide
competent management, and their actions must be just and ethical.
We are responsible to the communities in which we live and work andto the world community as well. We must be good citizens — support
good works and charities and bear our fair share of taxes. We mustencourage civic improvements and better health and education.
We must maintain in good order the property we are privileged to use,
protecting the environment and natural resources.
Our ﬁnal responsibility is to our stockholders. Business must makea sound proﬁt. We must experiment with new ideas. Research must be

03

carried on, innovative programs developed and mistakes paid for.
New equipment must be purchased, new facilities provided and new

for Children with Disabilities

products launched. Reserves must be created to provide for adverse

1

JJCC Report:
Creating Amazing Summer Experiences

times. When we operate according to these principles, the stockholders

2014 Contributions Report

should realize a fair return.

Contents

07

JJCC Interview:
Volunteering should be More Casual

09

Where We Support:

11 Support for Children
13 Support for Women
15 Support for the Great East Japan
Earthquake Relief Efforts
17 Other Supports
19 Employee Volunteering
22 The Healthy Society Award
23
25

Social Contributions Worldwide
Greetings from Company Presidents

2

JJCC Report

Our Volunteer Support Story
Summer with Over 700 Children with Physical Disabilities

do anything for children at the camp.

“My camp name was Helen but I

He felt he was nothing like senior

thought nobody remembered it,” says

Offering the Best Summer
Experience to Children
with Special Needs

volunteers who worked smartly and

Takashi, “but at the Review Session

took care of children efficiently. To

one child looked at me and said

add insult to injury, he was hurt by‘Helen, (I want to go to the) toilet’.”children’s honest feedback. They

The fact that a child remembered his

go after staff who would help andname and that they accepted him

Takashi Okamura

support them, which meant no one

as their friend gave Takashi new and

Janssen Pharmaceutical K.K.

came to Takashi. “Nobody camestronger motivation. At the camp

to talk to me and I was just there

next year, Takashi proactively talked

sleeping and eating with them for 5

and played with children. That year,nights 6 days,” says Takashi. “Right

Takashi became number one in theafter the camp I thought I would

Student Volunteer Toilet Ranking

never do volunteering again.”which competes how many times

Takashi Okamura has supported camps for children with special needs

they were asked by children to takesince studenthood. Why has he been able to continue volunteering for
13 years while working? What has supported him to do so and where does

A child’s word at the Review

them to the toilet at the camp – in a

his passion come from?

Session where student volunteers

way, it was considered as a proof ofand children met again struck

trust from the children.

Takashi’s heart. At the camp, student
Above:
Takashi at the first camp, looking a bit stale.

volunteers used nicknames so that

Unsatisfied Student
until He Saw an Ad forStudent Volunteers

volunteer activity because after I

the children could remember and callinteracted with people I wanted tothem easily.

Below:	
Takashi at the second summer camp,
showing more confidence with bright smile.

know if this was the really necessary
thing. I wanted to know that byexperiencing it firsthand,” says

Takashi saw the ad while he was

Takashi. If he had been totallyscanning through the newspaper

satisfied with his student life, heat the library between the classes

might not have noticed the ad.

in December: “Student Volunteers

Takashi mischievously added,

Wanted! Five Nights at Yamanakako“The camp was at Tokyo YMCA

Lake. Enjoy Nature for Free!” It was

Yamanakako Center. I loved camping

an ad to recruit student volunteers

so I thought this was a good deal forfor a camp for children with physicalme as a student anyway.”

Great Camping Place for Children with Special Needs

Tokyo YMCA Yamanakako Center

Opened in 1923, Tokyo YMCA Yamanakako Center is the first outdoor education facility in Japan.
The center is also used for the Camp for Children with Physical Disabilities because of its user-friendly design: smooth and even groundutilizing its flat landscape, and handrails attached to toilets and bathrooms.

Outdoor kitchen:

Lodge:

10 ovens around the cooking
station with tap water

Wheelchair usable
on the first floor.

Our favo
rite
camping site!

disabilities posted by the JapaneseSociety for Disabled Children. The
organization helps children withmotor impairment (arms, legs orspine, either congenital or duringbirth or acquired after birth as a resultof accident or disease) and theirfamilies live in the most comfortableenvironment by supporting them andCampfire place:Year 2 - Rise from
Complete Devastation:
Earning Toilet Ranking
Champion, Earning Trustfrom the Children

Small and large(one each). Special
pier at the lake by
the camping site.

Officeeducating the society. As a college3

student of public welfare system

Takashi’s such wishful thinking was

engineering, he was studying robots

completely devastated by thethat support muscle movement

sobering reality. At first he thought hebut he was not exactly sure how

could handle the situation even there

those could be used in the real

might be some bewilderment. But

life. “I decided to participate in this

he found himself not being able to

PoolYamanakako

DiningRecreation hall:
Multipurpose spacein the main hall with
fireplace. Maximum
capacity: 50 people.

Open ground:Green space surroundedby the cabins.

Cycling road
Source: Tokyo YMCA Yamanakako Center website

4

JJCC Report

Our Volunteer Support Story
Bringing More Children
to the Camp: Working as
an Operation Staff from
Planning to Training andExecution

staff at the camp – total number ofmeal support and toilet support

150. Since thorough preparation anddepending on the level of disability.

care for children are required at the

They also have to acquire a shining

camp, a good number of staff mustsmile like a professional children’s

be secured.

nurse to facilitate recreation.

Student volunteers are hired throughPassion of everyone involved in the

many communication vehicles suchcamp can never produce a great

Always Motivated by
the Positive Change ofChildren – Spontaneous
Volunteering will
Continueobservation skills and interest inchildren. “I have work to do. I haveothers even a bit,” says Takashi.

family with two children. I will do what

For children who cannot walk outside

I can when I can. I will see my work

freely, this camp is not a mere

life balance and continue volunteer

camping event. Takashi says he can tellactivities without too much stretch,”that from the change of their behavior

says Takashi. The culture of Johnson

after the camp. Some children “start& Johnson that proactively supports

result without such process. The

For the last several years, Takashi felt

to put their clothes into the washingits employee’s volunteer activities to

Takashi knew about this camp),

efforts paid off. Now more and morea concern of “less interest in others”

machine after taking them off” while

fulfill the third responsibility in Our

Children with Physical Disabilities.

flyers, website, and social network

children sign up for the camp eachwith student volunteers. For example,

others “start to make efforts to take

Credo will keep pushing Takashi’s

Today, Takashi is still engaged in thissuch as Facebook so that even moreyear.

children with disabilities often urinate

care of themselves.” After the camp,passion for his activities.

volunteer activity as an operation

children can participate in the camp.

shortly after they felt the urge tomany children

staff. For this camp, training

The most effective medium is “word-

do so. Therefore, it is important forare motivatedschedule and curriculum of the year

of-mouth.” Many students who apply

student volunteers to pay attention

to do things by

are determined in January-February,

for the position are inspired by theirto them carefully so that they do notthemselves whichplanning of student volunteer

seniors at nursing, medical and othermiss when to take them to the toilet.

broadens therecruitment is done in February-

colleges. Overall level of motivation isIf children urinate before they reachedrange of what they

March, students are recruited andquite high as they inherit the “strong

the toilet because the volunteers

can do. Eventually,

interviewed in March-April andpassion” from their seniors.

did not take enough attention, thethey will start to3-month training is conducted in

The 3-month training consists

camping experience for such children

express what they

May-August before the summerof leadership training and fieldwould suddenly become sad andwant to do now.

camp.

training by operation staff. Here,negative. “Since we take care of

Takashi’s 13

Takashi says recruitment of student

student volunteers acquire medical

children at the camp on behalf ofyears of volunteer

volunteers requires more attention

understanding and learn symptoms

their parents, we are responsible foractivities haveand sensitivity than anything else. 60of disabilities such as hemiplegia andcreating good memories for them. It

been supported

children are accompanied by somequadriplegia, how to sit a child in

may be too much to ask for student

by such positive

90 student volunteers and operation

his wheelchair, help change clothes,

volunteers but I hope them to nurturechange of the

13 years have passed since Takashi

as newspaper ads (this was how

first participated in the Camp forCamp for Children with Physical Disabilities – from planning to training and execution

1

Fix date andtraining curriculum
Develop roadmap. Allocate jobs
to operation staff and fix training
curriculum.

2

Recruit student
volunteers
Post recruitment notice on thenewspaper, flyer, website andsocial network such as Facebook
in March and April.

33-monthleadership training
Each operation staff creates a
textbook and conducts training
on their section. Training covers
both classroom lectures onparalysis and disabilities andpractice on assisting with meal
and bathing.

150 participants of the Camp for Children with Physical Disabilities(90 student volunteers and 60 children)

4

4

3

Camping!
Gather what children want to do during thecamp beforehand and decide what to doon the spot. Many challenges await themsuch as boating and cooking with Dixie.

1
2

5
1
2
3
4
5

5

Challenge boating in Yamanakako.
Children getting excited with their first firework.
Cooking curry with Dixie.
Leading recreation time.
Having fun with jeans.

6

JJCC Interview

Our Volunteer Activity Story
Introducing Volunteering to Newcomer’s Training Program

Volunteering should be More CasualA JJCC Supporter, Chikako Takao works in HR Talent Development Group, Medical Company.
She talks about why and how she introduced volunteering to the newcomer’s training program.

An Eye-Opening Thought on Volunteering

Cleaning Volunteer for Houses for Children
with Intractable Diseases and their Families

Corporate Culture in which Employees
Naturally Engage in Making Contribution
to the Community

Family House is a group that provides moderately-priced,
secure and safety accommodations for children suffering

After the activity, many new graduates said they “felt morefrom cancer and other intractable diseases and theirclosely to whom they work for and what they feel” andfamilies so that they can concentrate on nursing theirthat they “wanted to continue volunteering.” I hope thischildren and share their woes. My idea was to introduce

experience offers them an opportunity to think how they

volunteer work to clean Family House accommodations

should be engaged in volunteering and that it contributes

into the newcomer’s training. Since the families of children

to their growth. In fact, even one wants to do a volunteer

with intractable diseases stay at these accommodations,activity, he or she has to have a great commitment tosome extra requests I got frustrated thinking “I’m doing

it needed more than just cleaning. In addition to cleaning

put into action. But at Johnson & Johnson, there arethis much already,” even though I somewhat knew

the floor with a wet cloth, detailed cleaning of bathroom,

paid holidays you can use for volunteering and there

I did not have good image for the word “volunteering.” I

what people receiving care would think because I havewindow and closet are required. Therefore I organized

is Volunteer Month. There is an environment where

think that is because of my first volunteering experiencedisability in my left arm, too. Since then when I saw evena lunch session 2 weeks prior to the volunteer activity

employees can naturally engage in volunteer work as

back in junior high school. I cleaned the body of the elderly

the slightest self-satisfaction within the volunteers thatto make them prepare mentally by telling them thepart of their day-to-day activities. I think it is amazing thatand helped them with toileting, just like a professional

came from doing volunteer work, I always thought theybackground of why these facilities were established. A

such environment is provided by a company. I hope every

were hypocrites and I hesitated to engage in volunteering

relatively large Family House accommodation with 20

newcomer internalize the value of Johnson & Johnson

because I did not want to be seen that way. But whenrooms in Kameido was chosen for the volunteer activity.

towards social contributions to raise their awareness as a

I heard JJCC’s presentation, I was struck by their eye-On the day, participants were divided into 4 groups tomember of the company.

opening comment that by doing something you enjoy you

rotate guest rooms, entrance, kitchen and living room. To

can help others as a consequence.

make the program more meaningful, during the break, an

caregiver. It was very tough work and when they madeexecutive board of the organization toured the facility for

Introducing Volunteering to Newcomer’s
Training Program

us and shared comments and episodes of the families
who use the accommodation.

I joined Johnson & Johnson in 2013 from other company
and currently work in Talent Development Group in HR. Ourgroup’s responsibility is to plan and run various employee
programs and I was assigned a significant job shortly after
joining the company, which was a new graduate training
program. I wanted to introduce some new attempts andcame up with an idea of introducing volunteering to thenewcomer’s training to deepen their understanding ofJohnson & Johnson. Our training program was alreadyI help design event flyers using myprevious experience as a designer.

diverse but I thought this would make them learn directly
what Johnson & Johnson values, a company stating
contribution to the communities as its responsibility. In

Detailed cleaning of tough corners.

order to introduce this into the newcomer’s program, I
wanted to experience and understand it firsthand so I did

Left:
Event with Guide Dog &Service Dog & Hearing Dog
Association of Japan
Right:
Supporting Tohoku by buying
local specialties

volunteer work for Approved Specified NPO Family House,an organization that would accept our new graduates,
and worked with them from planning to execution of the
program.

Chikako Takao
Johnson & Johnson K.K.
Medical Company

Newcomers after volunteer activity, filled with a sense of fulfillment.

78

Where We Support

Improving Current Social Issues
with a Long-Term View
To fulfill the third responsibility in Our Credo, as a good corporate
citizen, Johnson & Johnson is engaged in activities to make theworld a better place and for everyone to live healthy lives.
In particular, we identify priority areas for corporate donations
to improve various health issues in the world by supporting
non-commercial organizations (NPO, etc.) from a long-term view.

Support for Non-Commercial Organizations (NPO, etc.)
We provide grants to non-commercial organizations (NPO, etc.) for their projects in order to address health-related social issues
with a long-term view. Our role is to build trustworthy relationships with non-commercial organizations (NPO, etc.) and support
them in various ways so that they can execute their projects to deliver best outcome to address the issues.

Identify Support Areas
Discuss and identify the areas that require support based on the social needs at that time. In recent years, we have focusedon children, women and the Great East Japan Earthquake relief activities as our priority areas.

Examine and Extract Social Issues in Detail
List up issues in the identified areas and examine to decide exact issues we want to tackle. For example, unexpected
accidents of infants in the area of Support for Children and less social and economic support for single mothers in the area of
Support for Women.

Priority Areas to Support Non-Commercial Organizations (NPO, etc.)
We support non-commercial organizations (NPO, etc.) who work in the priority areas. In addition to “Support for Children”

Select Partner Non-Commercial Organizations (NPO, etc.)

who will play a great role in realizing a better society and “Support for Women” who play a great role in the family andsociety, “Support for the Great East Japan Earthquake Relief Efforts” has been identified as a priority.

Select non-commercial organizations (NPO, etc.) that can take actions to improve the issues in the identified areas. Selection
process includes recommendations from JJCC members, advices from experts in the identified areas and references fromintermediate organizations that support non-commercial organizations (NPO, etc.)

Select Projects

Our Credo
As a good corporate citizen

Ask non-commercial organizations (NPO, etc.) that were selected in the previous process to propose projects to remedy the
problems. Those projects are examined by JJCC based on objective, structure, short and long term impact on society, methodof measurement, timeline and budget to determine most effective and achievable projects we will fund to improve the issues.

For healthy lives

Non-Commercial Organizations (NPO, etc.) Priority Areas
Support for Children

Support for WomenChildren build anddevelop future society.
We help create anenvironment wherechildren can grow up
healthy and spirituallyrich to fly high with hopeinto the future.

Women play an importantrole in making a betterworld. Building a society
where women can shineis critical for healthyfamily and community.

Support for the Great East Japan
Earthquake Relief Efforts
Even after the postearthquake recovery
process has been
completed, reconstruction
process is still ongoing.
With a long-term view,
we will proactively
support the region invarious ways as long as
there is a need.

ExecuteOther Support

Mental health and theelderly to feel motivatedand enjoy their lives areconditions of a healthysociety. Our support
extends in those areas
as one of the priorities.

In most cases, projects are led by non-commercial organizations (NPO, etc.). Through regular meetings with the organizations
and field visits, JJCC members check the progress and provide advices for effective and efficient execution as needed.

Employee Participation
Certain projects can be more effective by involving employees of Johnson & Johnson Family of Companies in addition to JJCC
members, such as donation of picture books to children as part of the Great East Japan Earthquake relief efforts andimprovement of workshop materials to execute projects. In such projects, employees are asked for their proactive participationand cooperation.

Project Effectiveness Review
All projects are managed one year as one term. Even though most of them are planned for multiple years, submission of
official reports is required every year to verify effectiveness and to decide if the plan should be changed or not.

What JJCC Values in Giving Grants

9❶ Sharing thoughts❷ Setting Clear Goals❸ Effect Verification

JJCC aims to bring a difference in people’s
lives and societies through projects. In
order to do so, sharing the direction andvision of society we want to achieve with
our non-commercial organization (NPO,etc.) partners is critical.

Social issues we address are complex
and the solutions vary. In giving grants, wevalue setting clear goals in order to clarify
solutions and align with non-commercialorganizations (NPO, etc.) to tackle issues
in a most effective way.

Not all projects run as planned. Therefore,
after execution of every project, we
compare results with the original plan
to see the level of achievement andhow impactful the project was to thesociety. This review is done with the noncommercial organizations (NPO, etc.) to
improve the projects in the following year.

10

Support for Children

For Children

For Their Safeand Healthy
GrowthProjects We Support

Children build and develop future society. We believe it is critical tohelp create an environment where they can grow up healthy andAwareness raising through nursery staff to protect young lives from unforeseen accidents.

Developing Teacher with Leadership to Solve Educational Challenges in Japan

Education to Prevent Infant Accidents in the Home

Next Teacher Program

Nippon Hoiku Kyokai
http://www.nippo.or.jp/

NPO Teach For Japan
http://teachforjapan.org/

According to a survey by Ministry of Health, Labour and Welfare,
unexpected accidents are one of the top death causes of infants andtoddlers one year and older every year. Most of those accidents occur
in the home and can be prevented by adults paying good attention.
In order to prevent such infant accidents in the home, we support
create “Safe Child-Raising Card” for guardians, a card showing how
to prevent accidents and points to know along with their growth. The
cards have been distributed by nurses together with the training to
the guardians at 44 nurseries that support this idea.

Schools in Japan face many serious challenges including poverty andeducational inequality. Among OECD countries, Japan is one of thecountries with highest relative poverty rates of children*. This programis about supporting development and production of teachers withleadership who can solve such complex and serious challenges so thatthe children can develop abilities to explore a new era. The program
collaborates with the school board in Nara to dispatch passionate
supporters with work experience and high potential of becoming
teachers. The goal of the project is to improve academic skills andattitudes of children with challenges at schools, facing them in honesty,
and to build knowhow of teacher hiringand new teacher
development byworking with schools.

spiritually rich to fly high with hope in the future.
It is our hope to support children who face various challenges
in this increasingly complex society to further expand
their possibilities.
What do we need to do for that? We think, identify andsupport activities to tackle those issues.

*Relative poverty rate:
percentage of population
with income less than
median income, thus
a measure of income
inequality.

*See p15-16 for Support for Children in the areas affected by
the Great East Japan Earthquake

Supporters participating in
a 3-week training camp as“fellows” before assigned
to schools.

From Teach for Japan

From JJCC Supporter

Contributing to Development of Education in Japan as“Central Players”, Together

Empathizing with Passion for Children, High Aspiration andConcrete Goal-Setting

Our desire is to support children under serious challenges to improve their academic skills
and morale, and to establish study habits. We hope to improve the academic level of thecommunity in mid-term and bring educational reform involving the entire society in longterm. To achieve this, understanding and support of many stakeholders is essential and wemust not forget to thank those who support us. Whenever there is an opportunity, we hope
our supporters to see educational fields and fellows to share problem consciousness anddiscuss to solve issues. Looking forward to contributing to development of education in
Japan together as “central players.”

My relationship with Teach for Japan started by learning their study support activity forchildren affected by the Great East Japan Earthquake. As a mother of two daughters, I
wanted to do what I could for children’s future. Mr. Matsuda and staff are filled withstrong passion wanting more children to receive better education. They also have highaspiration and a clear goal of changing the education in Japan. I sometimes refer totheir clear goal-setting and excellent execution of strategy to realize the vision in myday-to-day operations. I am so grateful since they are always positive about activities of
JJCC, saying “it is a great opportunity to introduce their activities to others.”

Yusuke Matsuda
CEO/ Founder, NPO Teach For Japan

Bond through Support

Exchange

Letters

Kumiko Sato
Johnson & Johnson K.K. Medical Company

1112Support for Women

For Women

Realizing a Society
Where All Womencan Shine

Project We Support
For Single Mothers to Enjoy Lives with Children

Job Assistance for Single Parents

NPO Single Mothers Forum

Single Parents Tokyo-Single Parents with Children Welfare
Association in Tokyo

Many single mothers have economic concerns and are vulnerable
to social isolation. NPO Single Mothers Forum creates places (oropportunities) for single mothers to talk concerns for employment
or parenting with each other to gain information to solve issues.
The organization also hosts skill
improvement seminars for staff
of local citizen groups to provide
effective support for single
mothers in the communities.

a better place and expand their presence in the world.
On the other hand, there are many women who struggle tobalance work and family and who feel alone without having
anyone to seek economic support or help.
We aspire to take care of every woman and support
activities that help them comprehensively.

13

Making Places for Single Mothers and Supporter Development
http://www.single-mama.com/

Women’s social advancement has been promoted over thelast decades. They play an important role in making society

Supporting Economic Independence of Single Parents through a Broad Range of Job Assistance

http://www.tobokyou.net/

Single-parent families are mother-only or father-only families. For mostsingle-parent families economic concern is a serious issue. Single
Parents Tokyo hosts job assistance activities for women aiming fortheir economic independence.
The activities include support
to obtain certifications for
employment, “The Road to
Becoming a Nurse” seminars,
PC classes, E-mail writingclasses and networking withother single parents.

Hosting Seminars to Heal Mental Wounds and to Shine in the Society

Supporting Better Education and Parenting through Better Stress Management

Mental Care SeminarStress Management Seminar for Family

NPO Resilience

NPO Edison ClubWhy does domestic violence and abuse occur? What kind of impact
does violence have? Mental Care Seminar offers an opportunity for
women to think how to recoverfrom traumatic experiences suchas domestic violence, abuse andpower harassment, together withfacilitators so that they regain
their power and see themselveswith a new perspective. Seminars
to train facilitators to host Mental
Care Seminar are also available.

Stress is a factor in every one’s life in the modern society and it
is not easy to avoid. Often stress of parents and other adults canhave significant impact on sensitive children. Thus it is important toknow how to reduce stress effectively and live with it smartly. The
seminar supports better parenting and better education throughstress management of children and those who are involved inraising children.

http://resilience.jp/

http://www.e-club.jp/

From Single Parents Tokyo

From JJCC Supporter

Support Truly Requiredfor Happiness of Single-Parent Families

Things We Can Do to HelpMore People Have Better Lives

This year again, thanks to the support from Johnson & Johnson, we could host many
activities including a seminar on certification useful for business called, “Is Certification
Really Beneficial for Career?” and a seminar to support reemployment of nurses called, “TheRoad to Becoming a Nurse.” Thank you very much. Though our organization has supported
single parents for 65 years with the help of supporters and our senior colleagues, werealize that there are an increasing number of single-parent families and also their poverty.
Support from Johnson & Johnson is not that of ordinary. It is a valuable support that canbe delivered to those who are in real need. Your continued support is appreciated to help
single-parent families live happier lives.

I took over the position without knowing much about single-parent families. Single Parents
Tokyo kindly taught me about issues surrounding single parents and their passion forrunning the organization, which was very enlightening. Johnson & Johnson has supported
the organization in various ways such us helping them host skill improvement programs for
single parents and lending our meeting rooms. Through such opportunities I learned thesignificance and difficulty of their challenges and their attitude of sincerity towards suchchallenges. Though there are many issues to solve, it is our hope to see them continue toengage in activities to help more people have better lives.

Bond through Support

Exchange

Letters

Ikuko Takada

Shota Takase

President, Single Parents Tokyo-Single Parents
with Children Welfare Association in Tokyo

Johnson & Johnson K.K. Medical Company

14Support for the Great East Japan Earthquake Relief Efforts

For Tohoku

Solid Path for
RecoveryLeading into
Tomorrow
Three years have passed since the Great East Japan
Earthquake. Because the memory starts to fadeout of most people’s minds, we need to understandthe changing status of affected areas, capture local
needs from a long-term view and continue to support
proactively in various ways.
Our support respects voices of the people in theaffected areas. Our support includes community
activities in temporary housing, local reconstruction
and support for children and women in the affectedareas.

Supporting Play and Learning for Bright Smiles of Children

Supporting Creation of New Jobs by Dispatching Business Managers

Saturday Children’s Campus in Fukushima University

Right-Hand Dispatching Program

Faculty of Human Development and Culture, Fukushima Future
Center for Regional Revitalization

NPO ETIC.

http://111.68.211.96/volunteer/

http://www.etic.or.jp/

Since April 2012, Saturday Children’s Campus (15 times a year) has
been held for elementary and junior high school students evacuatingin temporary housing andpermanent rental housing. The
organization provides play andlearning activities in the university
campus such as a playgroundfor children and classes wherecollege students come andteach.

In the affected areas, passionate community leaders with vision havestarted their challenge of creating newjobs. To achieve this it is critical to securemanagers with high business skills.
Thus, the organization advertised for
projects that would contribute to “health”
of affected people and drive creating“new jobs” in Tohoku. Right-hand men of
those leaders will be dispatched to drive
activities and develop new jobs in theaffected areas.

Improving Lack of Exercise of Children, Reducing Anxiety and Stress of Parents

Developing People for the Future of the Country from the Affected Areas

Contributing to Provision of Rich Medical Services Meeting the Needs of the Field

Children Development Program in the Community

Moriumius - Complex that Offers Experiences

Donating Portable Medical Devices to Temporary Clinic

NPO A School of the Earth (The Nippon Foundation)

Public Interest Incorporated Association sweet treat 311

Japanese Association of Medical Logistics for DisasterDue to nuclear power plant accident caused by the Great East Japan
Earthquake, lack of exercise of children whose outdoor activities are
restricted as well as anxiety and stress of the parents in Fukushima
have become increasingly
serious. The organization holds
exercise programs for children atschool gymnasiums and study
seminars for parents to provide
accurate information and reduce
their anxiety.

The organization renews a 90-year-old abandoned school in Ogatsu,
Ishinomaki City in Miyagi as a learning and communication hub. The
activity helps develop sustainable strength to live among children in theaffected areas through programs
experiencing nature and coexistence such as agriculture (soilpreparation) and woodworking(building furniture)

In disaster medical assistance, logistics such as dispatching health care
professionals, transportation of drugs, local operation arrangements,
information collection and making contact with local institutes plays agreat role. Japanese Associationof Medical Logistics for Disasterdonated portable medical devices
that meet current needs and usable
in an emergency to temporary
clinic in the affected town of
Otsuchi in Iwate to help improvetreatment activities and health careenvironment in the area.

Projects We Support

http://chikyuunogakkou.org/

http://www.moriumius.jp/

http://www.jameld.jp/

From The Nippon Foundation

From JJCC Supporter

Grateful for Providing Support Using Corporate Expertisebeyond Funding

Providing Caring Support through Proactive Assistance andExperiences

Today, outdoor activities for children are restricted in many regions in Fukushima after theearthquake due to various causes. Therefore, lack of exercise has been a serious issue inthe communities and anxiety and stress of parents have increased. Thanks to your donation,
Japan Foundation could support “A School of the Earth” and took a new step to supporting
people in Fukushima. Not only this issue in Fukushima but in general, our activities arerolled out to tackle complex social issues. Johnson & Johnson supports us by designing
rating index and promoting and improving verification processes by using its corporate
expertise. The way you support us has been very helpful and I hope other private funds canalso learn and introduce them like we did.

Even three years after the Great East Japan Earthquake, children in Fukushima cannot
play outside freely and their parents suffer from anxiety. While we were looking fora way to support the area, we learned initiatives of A School of the Earth from Mr.
Higuchi and decided to start supporting them from 2014 to help launch children’s
exercise program. Our support for A School of the Earth is not only funding but also
reading books to children and playing together in the forest in Miyagi. We believe
we could care more by engaging from various aspects. We will continue to acquire
information on people in need and the status of affected areas through The Nippon
Foundation, information we cannot acquire only by ourselves, to keep supporting more
people for a long time.

Yasushi Higuchi
The Nippon Foundation

Bond through Support

Exchange

Letters

Sawa Ito
Johnson & Johnson K.K. Medical Company

15

16

Other Supports

For Everyone

Creating a Society
Friendly
for Everyone

Projects We Support‘Peer Support’ Communicating Knowledge and Experiences between Families of Patients

Window Where People with Pain and Suffering Can Always Call for Help

Family Study Sessions by Families of Patients with Mental Disorders

Improving Suicide Prevention Hotline

NPO Community Mental Health & Welfare Bonding Organization

Tokyo chapter of Befrienders Worldwide

COMHBO provides various activities for people with mental illnesses tolive proactively. Peer support is considered to be effective for familiesof patients with mental disorders such as schizophrenia, a support
which the families of patients tell their knowledge and experienceswith each other. The organization
supports provision of knowledge
on illness, treatment and coping
methods as well as freedom fromsocial isolation, discriminationand prejudice through the worldly
renowned family study sessions
and communications between
the families.

The organization offers suicide prevention hotline where people withpain and suffering wanting to die can always call for help and theirgrievous cries are listend to and caught. Their activities for suicide
prevention include recruiting of
new volunteers to care themand training for improvement ofskills and motivation of existingcounselors.

http://comhbo.net/

Not only physical but also mental health is importantfor people to live happy, healthy lives.
Today, Japan is one of the countries with most rapidly
aging society. The country also faces issues of nuclear
families and less bonds in the communities.
In such society, not a few people feel weak and lose
confidence due to anxiety at work and troubles withrelationships or other issues such as poverty andillness. We help roll out activities for a society where
people can support each other.

Building Communities Where People Can Live for a Long Time

Networking Meals on Wheels for the Elderly
Meals on Wheels Japan
http://www.mow.jp/

Recently, more and more elderly live alone due to nuclear family system.
In Japan, there are a number of groups that support meals for theelderly. The organization helps
expand communities whereanyone can live for a long timeeven after they become seniors
through provision of information
on national policies, best practicesof other groups and networking
seminars to the “meals on wheels”
organizations across the country.

http://www.befrienders-jpn.org/

Encouraging Proactive Employee Volunteering

Applying for a Volunteer Grant
In order to support volunteer activities of employees ofJohnson & Johnson Family of Companies, JJCC encourages
employees to apply for internal volunteer grants. Throughthis volunteer grants program, JJCC funds activities anddonates our products
to non-commercialorganizations (NPO,etc.) that employees
are involved in. We
donated to around 40
organizations in 2014.

From Meals on Wheels Japan

From JJCC Supporter

The Value of Support through Collaboration
with Individuals

Learning through Meal Delivery Service becomes Valuable
Knowledge and Experience

I believe the most unique point of Johnson & Johnson’s social contribution is that it iscarried out through collaboration between the JJCC supporters (J&J employees) fromvarious divisions and us. We share awareness of the issues together, discuss effective
solutions together and physically work together. This face-to-face support is truly unique toJohnson & Johnson. In the volunteer program, many employees joined our meals on wheels
activities in the communities. I truly admired the way they proactively engaged in various
social issues beyond the bounds of business. I hope Johnson & Johnson continues to exert
its leadership in social contribution activities so that activities of organizations like us will
be more open to society.

Johnson & Johnson supports PR of meals on wheels services. As part of it, we
hosted Japan Meals on Wheels Service Activity Seminar at our Cafeteria. I became
responsible for the organization only in 2013 and need to understand their activities
more. I learn a lot by talking to them. In particular, at the Japan Meals on Wheels
Service Activity Seminar at the end of July, presentations on care food and community
comprehensive care system by Ministry of Agriculture, Forestry and Fisheries of Japan
as well as Health and Welfare Bureau for the Elderly in Ministry of Health, Labour andWelfare, activities of each group and community organizing methods were truly helpful
for me. The learning through JJCC activity has become very precious knowledge andexperience for me.

Kakuji Hirano
Executive Director, Meals on Wheels Japan

Bond through Support

Exchange

Letters

Satoru Yamanaka
Johnson & Johnson K.K. Medical Company

17

18

Employee Volunteering“Wanting to Help Someone”– Turning Their Passion into Action
ncouraging employee volunteering is an important theme of JJCC.
Circles of volunteering linked with events and initiatives where employees engage proactively
are now expanding.

Sakura Bakery
Pop-Up Shopat the Office Lobby
Manami Adachi

Disaster Area Visitand Help Building
Pottery Kilns

I visited the Great East Japan Earthquake
disaster area and made potteries withpeople in temporary housing, carried kiln
bricks and prepared logs for a seafood
barbecue. Every time, we worked in themorning and visited the disaster areas in
the afternoon. The areas looked like thetime has stopped for 3 years where houses
were completely washed, abandoned andturned into grassland. The experience
made me realize the necessity of continuous
support for the affected area again.

Bowling Competition
at Omori Sheltered
Workshop

Sakurako Aoki

Hideyuki Kobayashi

Johnson & Johnson K.K.
Medical Company

Communication with Peopleat Ambulatory Nursing Facility
Fukinotoh Day Home
Akiko Shimamura
Janssen Pharmaceutical K.K.

I joined the bowling competition at Omori Sheltered Workshop,
a vocational training facility for people with severe mental and physicaldisorders. I would like to join their other events too, such as Karaoke,
fishing and cooking.

Supporting the Disaster
Affected Areas throughVolunteerism by Buying
Shino Futatsugi

Johnson & Johnson K.K. Vision Care Company

Yuko Mori

Johnson & Johnson K.K. Consumer Company

Sakura Bakery, a bakery where mentally challenged people work, opened
a pop-up shop at our office lobby. Many employees came to buy atlunchtime and the bakery sold 15 varieties, 275 pieces of bread (including
lunch sets and bread sets) and 15 varieties, 270 pieces of baked goods,
total of 92,170 yen!

I spent time talking and moving body together with the elderly. I learned thatpeople who come to this facility have difficulties going out on their own and thatis why they come here to communicate with other people and that the visitingof volunteers like myself would be a good stimulation for them.

Blind Soccer

Volunteerism by Buying started in 2011 after the Great East Japan
Earthquake, selling products made in the affected areas (made by thefactories of areas seriously hit by the earthquake and tsunami) at the
Cafeteria of the head office. Every time many employees visit the event
and we sell over 1 million yen each time.

Visiting Children’s Home
Again This Year

Kosuke Osumi
Johnson & Johnson K.K.
Consumer Company

Kazuhiro Ida

I joined operation volunteer for the Japan Blind Football Championships. On day one, I distributed flyers
outside the venue though there were not many visitors due to the rain. On day two, I put on a stuffedanimal suit to add some excitement to the event. I watched the games at close range and was amazedby the powerfulness and quality of blind soccer.

Family Bread Making
Class at Swan Bakery

Cleaning and Activity atChildren’s Home in Maebashi

Masanobu Shimamura

Yukiko ItoJohnson & Johnson K.K.
Medical Company

Janssen Pharmaceutical K.K.

At Family House residential facilities for children with intractable diseases such as cancer andtheir families, birthday presents are given to children who use the facility. Thus, we beaded cell
phone straps for the Family House to give to children as their birthday presents. Beading
straps looked tough at first but we helped each other, enjoyed the shine of beads and ended
up making 300 phone straps in total.

Johnson & Johnson K.K.
Consumer Company

Tomoe Aoki

Janssen Pharmaceutical K.K.

Beading Phone
Straps in HQ to Donate
for Family House

Johnson & Johnson K.K.
Medical Company

Help Prepare
a Soup-Run
at Second Harvest

This year too, I visited Haruka Gakuen Children’sHome and played hard with the children there. It wasvery moving when they gave me a big letter saying“Thank you” when we left.

Kentaro Ota

Janssen Pharmaceutical K.K.

Johnson & Johnson K.K.
Medical Company

Cleaning Around
Minatogawa Shrine
Suguru Kudo

Janssen Pharmaceutical K.K.

It was a great time for me spendingtime with my child which I cannot do
often. Passion of the founder,
supervision at stores and possibilities
of employment that change by thelevel of disability was a very goodlearning both for me and my child.

I joined the annual cleaning of areas around Minatogawa Shrine, picking many empty
cans and cigarette butts. While cleaning the area for about 90 minutes from 8am,
I was reminded of our third responsibility in Our Credo.

“Eating Volunteer” with Japan
Association for Refugees

Helping at Cocoromi
Gakuen’s Winery

Pro Bono forJapanese Service Dog
Resource Academy

Yuka Matsubayashi

Kuniharu Yamada

Ayako Tashima

Johnson & Johnson K.K.
Medical Company

I participated in the Eating Volunteer at a restaurant run by a refugee couple from
Myanmar. We enjoyed local menu such as Mohinga rice noodle and chicken potato
curry. Other participants said they “liked the tasty food and detailed explanation”,
and “gained good understanding of refugees.” It was a unique volunteering where
you eat, drink and be inspired to help someone.

19

After trash picking and having lunch with the children at Kane no Naru Oka Shonen
No Ie children’s home, we enjoyed playing dodge ball and games. This was mysecond participation in the program and I was very happy to see some familiar
faces I met last time.

Second Harvest receives from supermarkets vegetables that are edible but difficult
to sell and cook them for soup-runs for homeless people. I joined preparation of asoup-run for 300 people. By knowing the fact that so many fresh vegetables andfruits are discarded because of the slight damages, I reflected on and regretted
about the food I had wasted so much.

Janssen Pharmaceutical K.K.

I helped putting bags over the grapes at Coco Farm Winery run by Cocoromi
Gakuen where some 150 people with severe mental disorders live like a family.
Raising arms high under the scorching sun was a heavy work but it was fun working
with others. Wine after work coursed through our tired bodies, bringing a happy
moment and comfortable fatigue.

Johnson & Johnson K.K.
Medical Company

Japanese Service Dog Resource Academy provides accurate information on theService Dogs Act and reports out study and information on service dogs so that theusers of service dogs are not rejected at restaurants or hospitals. We first listened tothe challenges they encounter then the 7 participants discussed over to propose
future direction. Our proposal was appreciated by the executive board members
and I hope it will be used in their fund raising in the future.

Cleaning Ronald
McDonald House
Mari Yokomori
Johnson & Johnson K.K.
Vision Care Company

Ronald McDonald Houses are accommodation facilities for children with diseases
and their families. Our team cleaned the Todai House on the campus of Universityof Tokyo in Hongo. The team was all excited and had a pleasant sweat after cleaning
the house. We also wrote wishes on strips of paper as the house was preparing for
the Star Festival.

20

The Healthy Society Award

Other Social Contribution Activities
by Johnson & Johnson
Supporting and Increasing Volunteer Awareness among Employees

Supporting Areas Hit by Natural Disasters■Monthly events■Disaster Relief Fund and Goods Donation

Every month at Johnson & Johnson Head Office, programs of activities
which employees can casually participate in are offered. Awarenessraising activities and experience-focused events are offered basedon a belief that raising an awareness of less-popular social issues
among employees and encouraging them to tell others would be thefirst step to solution. Programs include issues on accepting service
dogs (guide dogs, service
dogs and hearing dogs) at
public facilities, hotels andsupermarkets, refugees inJapan and issues people
with disabilities face in their
daily lives by experiencing
the visual impairment.

In the event of serious natural disaster such as earthquake, we raise
funds and donate goods to provide livelihood support to people andrecover areas affected by the disaster. Johnson & Johnson matches
donations of the same amount raised by the employees and donates
to the affected areas through local supporting organizations. In 2014,
2,878 towels were donated by the employees across the country
for the areas affected byfrequent landslides and flood
damages due to heavy rains
to clean the mud from thehouses.

The Tenth Healthy Society Award Recognizing Those
Who Devote Themselves for Improving Citizen’s Health,Welfare and QOL
On Thursday, March 13, 2014 the Japanese Nursing Association and the Johnson & Johnson Group hosted
the presentation ceremony and party. In 2014, 6 recipients (7 individuals) were awarded from Academic
Section, Volunteer Section (domestic and international), Health Care Professional Section and the Tenth
Anniversary Special Section.

About the Healthy Society Award

The Healthy Society Award of the Japanese Nursing Association and the Johnson& Johnson Group was founded in 2004 to give tribute to individuals or leadersof organizations who made significant contribution for improving citizen’s health,
community health and quality of life through academic, education, health care, politics,
volunteering and civic activities.

● Judging ProcessAwardees are selected by a panel of 8 renowned experts based on strict criteria

http://www.healthysociety-sho.com■ Ceremony Overview

Knowing Activities of JJCC and Non-Commercial Organizations (NPO, etc.)

Improving Skills and Networking of Non-Commercial Organizations (NPO, etc.)■Contribution Week 2014

■NPO Partnership Day

For 3 days from September 17-19, 2014 non-commercialorganizations whose projects are granted by JJCC were invited totalk about social challenges they face today, how they try to solve
them and the outcome. Presidents of Johnson & Johnson Family of
Companies also talked about their passion for social contributions andactivities they engage in to encourage more employees to participate
in volunteering.

On December 9, 2014 non-profit organizations whom we support
and who work in our priority areas were invited to the Head Officefor the lecture on “Communication Tips” to further enhance theiractivities. The lecture was followed by a party with JJCC members
where organizations work in the same areas shared information andnetworked with other organizations to seek new opportunities forcollaboration.

Society Will Change If There Are More Companies with an Organization like JJCC
Over 300 voice files have been recorded for the
Bouquet of Voices* by the employee volunteers, anactivity which Johnson & Johnson has supported
for many years. Those files can be downloaded fromanywhere in the world for free from our website.
This activity has become a universal design used not
only by people with visual impairment but also by theelderly and those who study Japanese.
Recently, more companies are engaged in employeeled volunteer activities like Johnson & Johnson. When
we receive inquiries from companies who want topromote social contributions, we refer to your methodof“creating a cross-functional supporting organizationin the company.”I believe if more companies introduce

21

this approach, they can involve more employees involunteering. As an intermediary support organization
bridging companies and NPO, we hope to build suchsociety.
*Voice service of health information posted on BabyCounseling Room (http://www.johnsons.jp/baby/faq/)
by Johnson & Johnson K.K. Consumer Company

Sakiko Kasegawa
Senior Manager,
Japan Philanthropic Association

Date:		Thursday, March 13, 2014
Venue:		
Palace Hotel Tokyo
Sponsored by: Japanese Nursing Association, Johnson & Johnson Group
Supported by:	Ministry of Foreign Affairs of Japan, Ministry of Finance, Ministry of Education, Culture, Sports,
Science and Technology, Ministry of Health, Labour and Welfare, Ministry of Economy, Trade and Industry,
All Japan Hospital Association, Japan Medical Association, Japan Hospital Association

Academic Section

Volunteer Section (Domestic)

Kiyoshi Kitamura

Yasuyuki Shimizu

Professor, International ResearchCenter for Medical Education,
Graduate School of Medicine,the University of Tokyo

Representative, NPO LifeLink
Suicide Prevention and Support
CenterVolunteer Section (International)

TadashiNagahama
andHarukoNagahama

Led medical education support in
Afghanistan and Laos in the 2000s.
His activities based on the belief
that education system of physicians
contributes to improvement of healthand health care of the country even after
the assistance are highly appreciatedglobally. He also contributes todevelopment of medicine and nursing
in Japan.

After studying in the United States andgraduating from university, he joined
Japan Broadcasting Corporation (NHK).
Inspired by one of his programs, hestarted working on suicide prevention
seriously and founded NPO LifeLink in2004 when he resigned NHK. His tirelessefforts drove establishment of the Basic
Act on Suicide Prevention.

Chairperson and Secretary-General, Japan Biovillage
Association

Health Care Professional Section (Domestic)

Health Care Professional Section (International)

Tenth Anniversary Special Section

In 1992, Tadashi Nagahama resigned
the company he worked for to start
volunteer activities in Inner Mongolia
Autonomous Region in China. Later, hiswife Haruko joined him and together
they have rolled out various activities toprevent desertification and realize“thevision of creating biovillage”to establish
a village teemed with life.

Akihiko Takahashi

Mizuko Tokunaga

Satoko Kikuchi

General Manager, Hibari Clinic

Representative, NPO AMIS
D’AFRIQUE

Director of Nursing, Jinmeikai
Saito Hospital

After working in community medicine
for 10 years in his hometown Shiga, hemoved to Tochigi to improve home care
network. In 2008 he opened Urizun
respite care facility for children withsevere disabilities, accepting children
on mechanical ventilators during daytime.

After she traveled to Democratic
Republic of Congo (formerly the Republicof Zaire) in 1970s for health care
activities, in 1991, she founded NGO
AMIS D’
AFRIQUE (became NPO in 2008)
to tackle AIDS in Africa. She is also
engaged in youth (student) educationin Japan.

After graduating from nursing school
she worked as Chief Nursing Officer
and Acting Director in several hospitals
before she joined Saito Hospital in
Ishinomaki city in 1993. When the Great
East Japan Earthquake occurred, shedemonstrated her leadership as Directorof Nursing and protected the function of
the hospital and patients by coping to thesituation calmly.

22Social Contributions Worldwide

Healthier Lives and Smiles to
the People around the World

Asia PacificSupports in Asia PacificAsia Pacific Region including Japan rolls out initiatives strategically to help
achieve the Millennium Development Goals, following the United Nations

Worldwide
For Effective Social Contributions
Based on Global Strategy
Johnson & Johnson Group rolls out various social
contribution activities in the global society to fulfill “ourresponsibility for the communities we live in and workand for the world community” in Our Credo. In 2013,
we provided monetary support and our products
worth USD 993 million to some 600 programs in over
50 countries to help improve lives of people aroundthe world. In order to promote such activities more
effectively with non-commercial organizations in thecommunities, Johnson & Johnson rolls out proactive
initiatives based on our global strategy.

Millennium Commitment.

Neonatal Resuscitation Program
Global Strategy

Birth asphyxia happens with 1-10 out of 100 babies.

Pillar 1: Saving & Improving the Lives of Women & Children

It is a leading cause of infant mortality●Improve maternal and infant healthand can contribute to developmental●Promote the health and development of children and youth●Advance the empowerment of women and girls

Pillar 2: Preventing Disease in Vulnerable Populations●Prevent HIV transmission and improve care and supportive services

Increase access to integrated●Solutions that prevent onset of chronic conditions and support thoseissues. Johnson & Johnson supports
technical training programs to educate
neonatal resuscitation methods to healthcare professionals.

coping with them

Pillar 3: Strengthening the Healthcare Workforce●Increase interest in and reduce barriers to entering the healthcare workforce●Improve the skills of health workers and community members
who care for the underserved●Improve leadership and management in health care system● In India
The aim of the program is to provide neonatal resuscitation method
training to 210,000 health care professionals so that every birth isattended by a birth assistance who received the training by 2015.
The program started in 2009 and as a result infant mortality dropped
30% in 2012 from 2003.

TopicsPassion Gathered forFIFA World Cup™,
the World’s Greatest
Sports Festival
From the Areas Affected by the Great
East Japan Earthquake to Brazil
Johnson & Johnson K.K. served as
the first Official Healthcare Sponsorof the 2014 FIFA World Cup Brazil™
which ended with huge enthusiasm
and passion. Our campaign was called
CARE INSPIRES CARE™. Thirty-six
employees were selected worldwide
through “Champions of Care,” aprogram that recognized those whogo above and beyond in caring forothers. The employee Champions ofCare were rewarded with a trip to
Brazil to volunteer alongside theircolleagues and attend a FIFA World
Cup™ match. Mr. Eizaburo Tanaka, oneof our Champions of Care, from Vision
Care Company Japan was recognizedfor his engagement in debris clearingin Minamisoma City, Fukushima as avolunteer leader to support post-Great
East Japan Earthquake recovery.

● In China
Neonatal resuscitation program forEnergy Born in Brazil for the Future

health care professionals has been

Earthquake-related deaths
outnumbered direct deaths in
Fukushima three years after theearthquake due to prolonged stayin evacuation shelters. In order forthe rest of the world to know thissituation, Tanaka decided to apply
to be a Champion of Care. Fellow
Champions of Care who gathered in
Rio de Janeiro shared caring words
with Tanaka… one after another. Somesaid, “What you do is truly important,”
or “Let me help you when I visit
Japan.” There were some Champions
who even cried and said, “The disasterseemed to be really devastating.” The
world-dazzling FIFA World Cup Brazil™
did not only provide fun of football but
also inspired people to think about
what they can do for the future of
their communities.

rolled out for over 10 years in China.
So far, close to 90,000 babies havebeen reported as saved from death.

Millennium Development Goals
Our Determination and Response to the Millennium Development Goals
The Millennium Development Goals* were establishedfollowing the Millennium Summit of the United Nations in
New York in September 2000, following the adoption of
the United Nations Millennium Declaration. The Millennium
Development Goals are 8 universal goals in the fieldof development committed to be achieved by 2015

Commitment

including “eradication of extreme poverty and hunger.”First, making childbirth safer.
Second, treating and preventing intestinal worms in children.
Third, using mobile phones to share vital health information with new and
expectant mothers.
Fourth, eliminating mother-to-child transmission of HIV.
Fifth, piloting and scaling therapeutic innovation through research anddevelopment to treat HIV, tuberculosis and neglected tropical diseases.

Among the Development Goals, Johnson & Johnson has
pledged a commitment to advance initiatives to improve
lives of women and children in particular.

23*8 goals that should be achieved by 2015: “To eradicate extreme
poverty and hunger,” “To achieve universal primary education,” “To
promote gender equality and empower women,” “To reduce childmortality,” “To improve maternal health,” “To combat HIV/AIDS, malaria
and other diseases,” “To ensure environmental sustainability” and “To
develop a global partnership for development.”

Asia Pacific Contributions Committee
The 8 th Asia Pacific Contribution Ambassador
Inauguration Ceremony
Asia Pacific Contributions Committee (APCC), heading contributionscommittees in the Asia Pacific region, appoints APCC Contribution
Ambassador one from every country from employees who devote
themselves to social contributions. 13 ambassadors appointed this year
from each country or region will spend
a year to proactively promote employee
participation in social contributions in theirmarket. In 2014, Ms. Yuko Goto fromJohnson & Johnson K.K. Vision Care
Company was appointed from Japan.

24

Greetings from the Group Presidents

Working as a Group to Encourage
Employees to Face the WorldJohnson & Johnson is committed to contribute to make the world a better place as a good corporate citizen.
We believe it is important for not only the company but for each one of our employees to face the world
and proactively engage in activities to do so. This attitude based on Our Credo has and will always remain
throughout the ages.

Our Mission is to be the Company that Each One of Us is the
Embraces the Lives of Our Customers Window to the World

Participating in contribution activities to thesociety that let us grow and be inspired together

Mario Stein

Tamotsu HiiroDavid R. Smith

Bruce Goodwin

President,
Johnson & Johnson K.K.
Consumer Company

President,
Johnson & Johnson K.K.
Medical Company

President,
Johnson & Johnson K.K.
Vision Care Company

President,
Janssen Pharmaceutical K.K.

At J&J Consumer Company, we offer products andservices that our consumers rely on for healthy, vibrantdaily lives. It would not be an exaggeration to say thatour business enable the healthy growth and developmentof communities. Therefore, our value, “Responsibility
to the communities,” which is stated in Our Credo, isregarded as one of our most important deeds that wemust accomplish as good corporate citizens.
With the changes happening in technology and lifestyle,the problems facing society are becoming increasingly
complex. This is why, as a company, it is ever more
important for each employee to think of what they can dofor their communities and jump into action. We will growtogether with our communities, contributing to a healthierand happier society.

Our Credo refers not only to responsibilities for issues
and subjects our business activities directly impact
but also for the communities we live in, respectively.
Our Credo states clear that the company is a public
institution but since a company is a collection of people,
each employee must practice social contributions. Whilethe company focuses on retaining good relationshipwith the society, each and every employee should haveinterest in various social issues, consider them from
community viewpoints, recognize and practice the way
a good citizen should be. Through nurturing the spirit ofvolunteering, ability to think the roles that a company
and business should perform in the society is fosteredand responsibility and pride for working for Johnson &Johnson in health care industry increase.

Johnson & Johnson expresses an attitude of wanting to
be a good citizen responsible for the society and social
contributions are the embodiment of such attitude. We
not only provide monetary support but also encourage
spontaneous activities of employees and build anenvironment where people can contribute to the society.
This is because we believe that only the employees
have power to change the world. Participation in social
contribution activities gives people not only satisfaction
but also joy and inspiration. Vision Care Company
supports eye banks and the Japan Guide Dog Associationfrom eye health point of view. Also, I joined the relief
activity in Minamisoma with employees. As a company,
we will continue to value activities of improving the livesof people in the communities in which we live and work.

A company can grow only when it becomes integrated withsociety and community. Over the years with Our CREDO,
J&J has continued to grow as a company by communicatingwith society as a member of the community and constantly
thinking of what we can do for our patients and customers
first above all else. We know that communication withsociety cannot be achieved only with financial support.
When our employees participate in activities with membersof the community on a voluntary basis as ordinary citizens,and when they are inspired by the experience and gain
an awareness of new things, and then decide to continue
participating in such activities – we believe that this is
the kind of social contribution activities that will support
sustainable growth and symbiosis with society. We willcontinue in future to support activities that let us always
retain the sense to be part of the society and glow together.

Johnson & Johnson K.K. Consumer Company

Johnson & Johnson K.K. Medical Company

Johnson & Johnson K.K. Vision Care Company

Janssen Pharmaceutical K.K.

The Consumer segment offers a broad range of products essential tothe daily lives of consumers used in the wound care, such as plasters,
baby care, skin care, oral care such as toothbrush and mouth wash
and OTC drugs such as eye-drop.

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Social Contribution is a
Steppingstone to Growth

The Medical Segment imports and markets a broad range of innovative
medical devices and products including the fields of surgeries andinternal medicine. The segment provides the products of Johnson &Johnson Group worldwide as a health care expert partner.

®

The Vision Care Segment released AcuVue the first disposable
contact lenses in Japan in 1991. Since then, the segment hasdeveloped and offered an innovative range of products such as a daily
disposable lens 1-DAY ACUVUE® and a daily disposable lens with asilicone hydrogel material 1-DAY ACUVUE® TruEye®.

Janssen is the Pharmaceutical Segment of Johnson & Johnson Group.
Janssen Pharmaceutical K.K. has its own R&D division and advances
the pharmaceutical business in Japan, offering an innovative rangeof solutions in oncology, immunology, mental health and infectious
diseases.

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