Young Leaders Program:
Global Business Management and Cross CulturalCommunication
Keio University, Japan
25 February – 14 March 2020
WELCOME TO THE UNIVERSITY OF SYDNEYFounded in 1850, the University of Sydney is Australia’s oldest university. Over the past 160
years, we have established a solid international reputation for outstanding teaching andexcellence in research. We maintain a university in which the brightest researchers and themost promising students from all social and cultural backgrounds can thrive and realize theirfull potential for the benefit of themselves, Australia and the wider world. We continuallystrive to find new ways of being accountable to the public good by producing ideas andpeople leading to better solutions and richer lives.
•••
••••
•

Year of foundation: 1850
Enrolments (total): 61,309 (2018)
Enrolments (international): 22,144 (2018)
Countries represented by our student body: 170
Alumni worldwide: 350,000
Staff: 8500
Items in the University's Library: more than 5.2 million
Student clubs and societies: 200+ including 43 sports clubs

YOUNG LEADERS PROGRAM
Global Business Management and Cross Cultural Communication is a tailor made, threeweek intensive program designed for selected students from Keio University.
The program is delivered through a combination of English classes, academic lectures,workshops, discussions and educational field trips. It facilitates an interactive learning
approach with participants encouraged to engage in discussions and debates with their peers.
The learning outcomes of the program are:••••

Recognise the importance of understanding Australian cultural values and their impact onsociety and business
Effectively use cross-cultural communication and leadership skills in daily life and aglobal business management career
Improve ability and confidence in using English language skills in an academic andbusiness environment
Develop relationships and networks with Australian students, academics and the localcommunity.

PROGRAM COMPONENTS
Component 1: English language communication skills
The aim of this component is to enhance the overall English proficiency of students across all skills:
speaking, listening, reading and writing skill, as well as to develop confidence in interacting withnative English speakers within the broader community and academic space using an integrated
approach towards achieving optimum communicative competence.
Some of the topics covered may include: Australian history and society and business culture, lawand politics, global work environments, cross cultural communication and multiculturalism. Students
are expected to actively participate in various discussions, group work activities, in-classpresentations and assignments.
Component 2: Lectures and Workshops
These lectures and workshops will allow students to further develop their understanding in
global business issues and cross cultural communication. Lectures and workshops will encourage
students to actively participate and engage in utilizing new concepts and ideas.
1. Australian History, Politics and Culture.
An introduction to understanding Australia, this session will look at indigenous history,
discovery of Australia by the British and early settler life in Sydney. The second half
will focus on learning about Australia’s type of government and political system,
economy and currency, demographics and multicultural society, geography, plants andanimals.
2. Global Products, Services and Cross Cultural Marketing Management
This module is about how a business can integrate and function successfully ininternational market environments. The module delves into the international macro
environment including political, economic, social, cultural, technical and regulativeenvironments with an emphasis on culture. The module is about how these macro
environmental factors affect the firm and its microenvironment comprising the firm, its
suppliers, competitors, and its stakeholders. The module deals with how to develop
and implement an international strategy by investigating stages in globalisation andfactors affecting international and multi-national global strategy with an emphasis on
adaptation versus global marketing strategy with an emphasis on standardisation.
3. Managing Marketing Mix in a Global Marketplace
This module directly looks in the business in relation to marketing mix elements anddelves into which product and services to market in a foreign country market (productstrategy) and distribution and logistics re decisions including wholesaler, retailer
decision making in international markets (distribution strategy). It further deals withpricing of the products in international markets (pricing policy) and how to use theintegrated marketing communication; i.e., promotional tools in foreign markets(promotional strategy). These involve advertising, PR, e-marketing and personalselling.
4. Effective Ongoing Client and Stakeholder Communication, and Customer ServiceExcellenceThis module delivers the principles of effective stakeholder management in everyday
working situations. Stakeholders are all those individuals and team members involved
in helping the organisation to achieve its objectives.

International Leaders Program – Office of Global Engagement, The University of Sydney

1

5. Global Entrepreneurship OR Start-ups – Successes and Failures
Global Entrepreneurship
In this module, we invite external guest speakers who have founded their own global
companies or work as freelancers both in Australia and internationally to discuss theirbrand, company and business model. The speakers will share their insights about theimportance of understanding different cultures during start-to-end businessengagement including marketing, business development, product or service provision
stages etcetera. Students will learn different techniques to successfully promote
products and services across different countries and cultural backgrounds.
Start-ups – Successes and Failures
This module discusses the difference between start-ups, small business andentrepreneurship and what may lead to the success or failure of a new start-up.
Students will meet with staff from a startup program that provides seed funding andassistance to individuals aspiring to launch their personal start-up ideas into viable
commercial and sociable ventures. Students will be introduced to some existing
successful start-ups that have begun in Sydney.
6. International Business Strategy and Management I and III.
Globalization and international business: This session will examine the impact ofglobalization on business and business on globalization. It will explore to what
extent people are globally connected. We will also question what we meanby the concept of distance and the extent to which it affects theinternationalization of business. In particular, is the impact of distance oninternationalization most importantly assessed inter-regionally, intraregionally, or country-by-country.
II.
Global business strategy and multinational enterprises: This session will examine
the extent to which multinational enterprises adopt global or regionalstrategies. It will explore how firms internationalize in practice and how they
overcome barriers to internationalization. In particular, it will assess the extent
to which internationalization is good for business performance.
7. Leadership, People Management and Teamwork
Understanding self-leadership and emotional intelligence theory will allow participantsto evaluate their own strengths and weaknesses in leadership. There will also be anumber of interactive activities to enable students to improve their skills in teamwork
and leadership. In this increasingly globalized world, it is essential to have strong
communication skills and intercultural understanding in order to be successful. Students
will learn how to understand and work with people from different cultural
backgrounds as well as using different types of communication skills. Throughworkshops and team activities, students will discover the importance of culture anddiversity.
Component 3: Educational Field trips and visits
The field trips and visits are designed to complement the students learning and to give them abroader understanding of Australian environment and lifestyle.
1. Beach: Surf Education and Safety Workshop: This activity will include a lecture on thehistory of Australian beach culture as well as beach safety rules. Students will then dosome practical lifesaving training including water skills and beach training games.

International Leaders Program – Office of Global Engagement, The University of Sydney2

2. International Business and Banking. Visit to MUFG Bank: Students will visit the corporate
office of a local company to meet with employees to discuss the employees’
experience of working in Australia compared to overseas countries, and how culturaldifferences may influence the day-to-day operations of global business management.
3. Reserve Bank of Australia Museum: Australian Currency, Finance and Economy: The
Reserve Bank of Australia (RBA) is Australia's central bank. Its duty is to contribute tothe stability of the currency, full employment, and the economic prosperity andwelfare of the Australian people. The visit will include a history of Australian financeand currency as well as explanation of Australian notes and coins and how they havechanged over time. It will also look at the current economic ties between Australia andJapan.

Component 4: Cultural activities
Cultural activities enable students to understand more about Australian culture and values andsee how these impact work and lifestyle.
1. Cultural Exchange with Student Cultural Ambassadors: This is an opportunity for students
to practice informal conversation skills with local students (native English speakers)
while partaking in a cultural activity such as an educational workshop, Australiansports session or guided tour of a tourist site.
2. Australian Cooking Class and Cross Cultural Communication practice: Together with ourStudent Cultural Ambassadors, Keio students will read, plan, prepare and cook asimple recipe of a popular Australian snack food such as Vegemite and cheese
pastries or mini Pavlova desserts. Throughout the session, students will be encouraged
to discuss the local and traditional foods and the dining customs of their respective
countries whilst using their English reading, comprehension and speaking skills in apractical way.
Component 5: Interaction with local students
1. Ambassadors: Several local University of Sydney student Ambassadors will join thegroup, giving the Keio students the opportunity to ask questions and find out more
about student life at the University of Sydney. Over the three weeks, theseambassadors will join the students on some of the field trips and cultural activities aswell as some of the workshops, providing multiple opportunities to form friendshipsand learn more about Australia.
Component 6: Assessment:
Attendance and Participation (10%)
English Assignment 1 (10%)
English Presentation 2 (40%)
Essay on selected lecture (40%)*Note: All Lectures, trips and activities are subject to availability of presenters and the final program may
differ from this outline.

International Leaders Program – Office of Global Engagement, The University of Sydney

3Young Leaders Program: Global Business Management
and Cross Cultural Communication 2020
Keio University
25 February – 14 March 2020
Week 1
Mon 24

Tue 25 Feb

Wed 26 Feb

Thurs 27 Feb

Fri 28 Feb

DepartJapan

Flight Arrival
Flight TBCVenue TBC

Venue TBC

Venue TBC

Homestay families
collect students fromcampus.

11.00 – 12.00
Campus Tourwith Student Cultural
Ambassadors

9.30 – 10.30
Airport pick-up by the Welcome andInternational Leaders Program Orientation
by ILP Team
Program (ILP) staff.
Coach transfer to10.30 – 11.00
University.
Homestay Orientation

9.30 – 12.00
English Class
Business English andCross CulturalCommunication

10.00 – 12.30
Cultural Activity
Cultural Exchange andActivities
with Student Cultural
Ambassadors

12.00 – 13.30
Welcome Lunch
provided by ILP

12.30 – 13.30
Lunch Break

12.30 – 13.30
Lunch Break

13.30 – 15.30
LectureAustralian History,
Politics and Culture

13.30 – 15.30
English Class
Business English andCross Cultural
Communication

13.30 – 16.00
Field Trip
Beach: Surf Educationand Safety Workshop
with Student Cultural
Ambassadors

Sat 29 Feb

Sun 1 MarchFree Day

Free Day

International Leaders Program, Office of Global Engagement – Draft Keio Program 2020

Week 2
Mon 2 MarchTue 3 March

Wed 4 March

Thurs 5 March

Fri 6 March

Venue TBC

Venue TBC

Venue TBC

Venue TBC

Venue TBC

9.30 – 12.00
English Class
Business English andCross Cultural
Communication

9.30 – 11.30
LectureGlobal Products,Services and Cross
Cultural Marketing
Management

10.00 – 12.00
Guest Lecture
Effective Ongoing
Client andStakeholder
Communication, andCustomer Service
Excellence

10.00 – 12.00
Field TripInternational
Business andBanking. Visit to
MUFG Bank.

9.30 – 12.00
English Class
Assessment 1
Preparation

12.00 – 13.30
Lunch Break

11.30 – 13.00
Lunch Break

12.00 – 13.30
Lunch Break

12.00 – 13.30
Lunch Break

12.00 – 13.30
Lunch Break

13.30 – 15.30
English Class
Business English andCross Cultural
Communication

13.30 – 15.30
13.00 – 15.00
LectureGuest LectureManaging
GlobalMarketing Mix in a Entrepreneurship
Global Marketplace OR
Start-ups –Successes andFailures15.30 – 16.00
Initial Homestay
Evaluation

13.30 – 15.30
13.30 – 15.30
Field Trip
Cultural Activity
Reserve Bank ofAustralian Cooking
Australia Museum: Class and Cross
Australian Currency, Cultural
Finance andCommunication
Economypractice.
with Student
CulturalAmbassadors

Sat 7 March

Sun 8 MarchFree Day

Free Day

International Leaders Program, Office of Global Engagement – Draft Keio Program 2020

Week 3
Mon 9 March

Tue 10 March

Wed 11 March

Thurs 12 March

Fri 13 March

Venue TBC

Venue TBC

Venue TBC

Venue TBC

Venue TBC

9.30 – 12.00
English Class
Business English andCross Cultural
Communication

9.30 – 12.00
LectureInternational
Business Strategyand Management: I

9.30 – 12.00
LectureLeadership, People
Management andTeamwork

9.30 – 12.00
English Class
Business English andCross Cultural
Communication

9.30 – 12.00
English Class
Final Assessment:Group Presentations

12.00 – 13.30
Lunch Break

12.00 – 13.30
Lunch Break

12.00 – 13.30
Lunch Break

12.00 – 13.30
Lunch Break

12.00 – 13.30
Farewell Lunch,provided by ILP

13.30 – 15.30
English Class
Business English andCross Cultural
Communication

PM
13.30 – 15.30
13.30 – 15.30
13.30 – 15.30
Independent study Closing Ceremony
LectureLectureInternational
Business Negotiation and preparation for  Program
Final Assessment
Business Strategy
Evaluationand Management: II CertificatePresentation
 Group PhotoSat 14 MarchASSESSMENT DEADLINE TBC

Transfer from homestay to University. Coach Transfer
to Sydney International Airport
Flight Departure: TBC

International Leaders Program, Office of Global Engagement – Draft Keio Program 2020