Fruit and Vegetables: Nashi and European pears■Variety

Akizuki and Le Lectier■Introduction

Our orchards are blessed with clear blue skies and theEchigo Plain stretching out for as far as the eye can see, as
well as the fertile soil on the banks of Shinano River, thelongest river in Japan, making it the ideal location for
cultivating fruits. We were the first in Niigata Prefecture toacquire JGAP certification. Our nashi pears are fully ripenedon the tree, while our European Le Lectier pears undergo
natural after-ripening for a delicious taste.

■Recommended way of eating them■Characteristics
The European Le Lectier pear is a specialty product ofNiigata Prefecture packed with luxurious deliciousness, withits melt-in-the-mouth texture and elegant fragrance.
The different varieties of nashi pears have uniquecharacteristics in their sweetness, texture and size, andNiigata pears in particular are known for their juiciness.
Pears are available over a long period from Kosui in August
to Le Lectier in December, as well as Shinko, Atago andOshu between January and February.

■Packaging

Chill and eat after skinning.

■Best eatenAdjustable■Export season
September to February■Exported toSoutheast Asia, Hong Kong, Taiwan, Dubai, EU, etc.

■Movie of production and shipment processes
Packed with cushioning toprevent contamination anddamage during shipment. Packed
to, e.g., emphasize luxurious
appearance.

Scan the QR code to enjoy
watching a movie of a trip toan orchard in the growing
region of Sanjo City in Niigata
Prefecture.

Fruit and Vegetables: Nashi and European pears■Name of producer

SOJU CO., LTD.
■ The characteristics and strengths of producers(the growing region)■Address
1442 Oshima, Sanjo City, Niigata Prefecture 955-0094■Contact information
Phone:
E-MAIL:URL:

0256-46-0531
saftexg@gmail.com
http://www.soju.jp/■Export system and facilities
We cooperate with many young producers in growing regions
within the prefecture, centered on a group of producers withdirect connections to our company, and JGAP-certified
producers of the Soju Supporters Club, allowing us to meetthe quality and quantity requirements of importers. Before
the COVID-19 pandemic, we also visited countries targeted
for exports and carried out on-site surveys.

■Overseas PR activities
We have displayed our products at numerous businessmeetings and exhibitions throughout Asia and the EU. We
have experience in PR activities through, e.g., social media,
in collaboration with local companies, as well as more than
10 years' experience in exporting products.

Our orchards are blessed with clear blue skies and the Echigo
Plain stretching out for as far as the eye can see, as well as
the fertile soil on the banks of Shinano River, the longest riverin Japan, making it the ideal location for cultivating fruits. We
were the first in Niigata Prefecture to acquire JGAPcertification. Our nashi pears are fully ripened on the tree,
while our European Le Lectier pears undergo natural afterripening for a delicious taste.

■ Information on production and export quantities
Area planted with variety
Production quantity
Quantity available for export(annually)
Quantity available for export(per export)
Minimum quantity available forexport
Total export quantity per region

Nashi and European pears:
Total of over 10 ha
Over 30 t
5 t to 10 t
Over 1 t (open to negotiation)
10 kg
Total of 3 t■Patents and certifications
PatentsNone

GI certification

None

Various other certificationsJGAP certification