News Release
FOR IMMEDIATE RELEASE

Announcing an Expansion of the QPR Product Purchase Research Service Using
Portable Barcode Scanners to 10,000 Panelists
July 1, 2010
MACROMILL, INC.
(Code No.: 3730, First Section of Tokyo Stock Exchange)
On July 1st, Macromill Incorporated (Head Office: Minato-ku, Tokyo; Chairman and President: Tetsuya Sugimoto,hereinafter referred to as “Macromill”), together with Tokyu Agency Incorporated (Head Office: Minato-ku, Tokyo;
Representative Director and President: Tsuneyasu Kuwahara, hereinafter referred to as “Tokyu Agency”), announced anupgrade, to take place from July 1, of the Quick Purchase Report (QPR) product purchase research service that they
have been developing jointly, increasing the number of specialized QPR panelists to 10,000.
QPR is a product purchase research service that Macromill has been developing jointly with Tokyu Agency since
December of 2007. This service collects and stores a huge volume of actual purchase data by first creating a team of
specialized QPR monitors from the ranks of Macromill’s net research panelists, who are then provided with portable bar
scanners which they use to transmit barcode data scanned from the products that they buy each day. Subscribing
companies then use this data as chronological reports, which enable them to understand consumption patterns, such as
the extent and frequency of the purchase of multiple categories of goods (for instance, food, beverages, and daily
necessities), as well as purchase channels.
This upgrade will expand the total number of specialized QPR panelists to 10,000, by adding 4,000 new samples
from the Hokkaido, Tokai, and Kyushu areas to the 6,000 existing samples in the Tokyo and Kinki areas. Enlarging thescope of panelist areas will make it possible to provide even more useful data, making it possible to track region-specificpurchasing trends, as well as making it easier to track purchasing patterns for new products immediately after theirrelease.
Details on the expansion of QPR panelists
Until now
6,000 samples
Total(males and females age 16 to 69*)Tokyo
3,800 samples
Existing Areas
Kinki
2,200 samples

From July 1, 2010
10,000 samples(males and females age 16 to 69*)Tokyo
3,800 samples
Kinki
2,200 samples
Hokkaido
1,000 samples
Expanded Areas
Tokai
1,500 samples
Kyushu1,500 samples* With respect to the gender and age attributes of QPR panelists, the panel was formed based on the population
proportions in the national census.
* Using the data for the newly expanded areas is a fee-based option. Quotes for fees for this option will be madeseparately.
As consumers become increasingly diverse, the industry has been clamoring for useful data in order to formulatemarketing strategies. By enhancing the QPR data provision service to be able to accurately track consumer spending
patterns based on real purchase data, Macromill and Tokyu Agency will enhance their support for manufacturers as they
develop and improve products, and formulate marketing strategies.

Inquiries relating to this release: Nishizawa / Ono, Spokesperson, Macromill, Inc.

TEL: 81-3-6716-0707

press@macromill.com

News Release
About QPRThe QPR service is a service for product purchasing research that was started by Tokyu Agency in 1987, at which time it
was the first service in Japan to offer product purchase research by using scan panels over a wide area. Marcomill has
been jointly developing the QPR service with Tokyu since December of 2007. This service collects and stores scan data
about day to day purchases by creating a team of 10,000 specialized QPR monitors from the ranks of Macromill’s
panelists, who are provided with portable barcode scanners. This data can then be used to track actual consumerpurchases in greater detail, through chronological reports and follow-up surveys.
For detailed information on the QRP service, please visit the following link:
http://www.macromill.com/service/qpr/qpr.html

Profile of Macromill, Inc.
Macromill, Inc. is a leading company in the field of net research, market research services that utilize the Internet.
Macromill provides a variety of marketing research services targeting consumers in Japan and overseas, to assist
companies with their marketing activities, such as developing products and improving services.
Company name:Head office:Website:Established:
Capital:Listed exchange
Representative:
Employees:
Business operations:■ Macromill, Inc.
■ 11F Shinagawa East One Tower, 2-16-1 Konan, Minato-ku, Tokyo■ www.macromill.com/■ January 31, 2000
■ ¥1,597.85 million *As of June 1, 2010
■ First Section of the Tokyo Stock Exchange (code no.: 3730)■ Tetsuya Sugimoto, Representative Director and Chairman■ 297 (includes 11 contract employees) *As of May 31, 2010
■ Market research utilizing the Internet (net research)

Profile of Tokyu Agency Inc.
Company name:Head office:Website:Established:
Capital:Representative:
Employees:
Business operations:■ Tokyu Agency, Inc.
■ 4-8-18 Akasaka, Minato-ku, Tokyo■ http://www.tokyu-agc.co.jp/■ March 1, 1961
■ 3,637.5 million yen■ Tsuneyasu Kuwahara, Representative Director and President■ 857 *As of March 31, 2010
■ General advertising agency— Contact information for inquiries about this release —Macromill, Inc. spokesperson: Nishizawa / Ono
Shinagawa East One Tower – 11F
2-16-1 Konan, Minato-ku, Tokyo 〒108-0075
TEL: +81-3-6716-0707 FAX: +81-3-6716-0701
E-mail: press@macromill.com

Inquiries relating to this release: Nishizawa / Ono, Spokesperson, Macromill, Inc.

TEL: 81-3-6716-0707

press@macromill.com