PURCOTTON IMPLEMENTS DIGITAL TRANSFORMATION“THREE-STEP STRATEGY” WITH CENTRIC PLM™
CENTRIC SOFTWARE HELPS PURCOTTON TO BUILD A COLLABORATIVE,EFFICIENT, AND OPEN PRODUCT DEVELOPMENT MANAGEMENT PLATFORM©2021 Centric Software Inc. All rights reserved.

“Our R&D must maintain close ties with consumers
so as to shorten our market response andproduct launch cycle. PLM is product lifecycle
management, which is based on products rather
than commodities. It is a vital tool to shorten thedistance between concept and consumer.”“THE PLM PROJECT IS AN

UPGRADE AND OPTIMIZATION
OF PURCOTTON’S TEXTILE
BUSINESS, ENABLINGCHANGING THE WORLD WITH

US TO REVIEW THE

100% COTTONENTIRE PROCESS OF

Having inherited 30 years of expertise in the medical
field from parent company Winner Medical, PurCotton’svision is to “Change the world with 100% cotton”. Withan unwavering focus on cotton, the company is involvedin the innovative research and development of threecore SKUs, namely cotton tissue, wet tissue and sanitary
towels. These are spread across seven categories,
including cleaning care, pregnancy care, feminine care,
clothing and home and living. PurCotton has earned anexcellent reputation in the fields of maternal and infant
products and daily necessities.

ELABORATE PLANS TO DRIVE
DIGITAL TRANSFORMATION
In 2019, PurCotton set up a “three-step strategy” fordigital transformation, starting with central commodity
operations and integrating with front-end productdevelopment management and back-end supply chain
management. To date, the company has completed
the first step - building an intelligent commodity
management system (IMS) with independent intellectual
property rights - and has implemented online businessprocesses in the planning and operation stages. Support
from the product planning, design and R&D teams isnecessary to completely realize smart commodities
management. A market-oriented, collaborative, efficient©2021 Centric Software Inc. All rights reserved.

PRODUCT RESEARCH AND
DEVELOPMENT, AS WELL
AS ACHIEVE FIVE PROCESSREFORMS AND DATA

“According to Mr. Li Jianquan, General Manager of
PurCotton, prior to their PLM implementation, products
were designed based on the previous experience of
their R&D and design teams. Products are now much
more inline with market demand, getting PurCottoncloser to consumers – especially vital with thepopularity of product influencers and e-commerce livestreaming. To fully realize smart product go to market,
PurCotton has joined hands with Centric Software
to build a cross-departmental product development
management platform that supports multiple R&D
and product ideation models, thereby achieving theirgoals of a comprehensive digital upgrade and more
efficient operations.

AGGREGATION FROM EIGHTPRODUCT DATABASES.

CHALLENGES+ Decentralized system madecollaboration difficult+ R&D was based on previous experience,
rather than market demand+ Data was difficult to quantify andaggregate+ Relevant and up-to-date data was often
unavailable to aid decision-making+ Input from product planning, design andR&D teams was needed to fully realize
smart commodities management

and open product development management platform
was needed, which drove PurCotton to embark on a
PLM project.

PROFESSIONAL REPUTATIONATTRACTS COOPERATIVEPARTNERSHIP
Having decided to implement their “three-stepstrategy” with PLM, the next question was, which PLM
vendor should PurCotton work with? Mr. Zeng Qinhua,
Commodity Director of PurCotton, shared that all thecompanies he had worked for in the past had chosen toadopt Centric PLM. Deciding to find out more, he learned
that Centric Software had established partnerships
with thousands of brands worldwide, including wellknown brands in the industry. Following thoroughresearch into Centric’s reputation, professionalism andproduct quality, PurCotton decided to partner withCentric Software.

OPTIMIZING PROCESSES TO
INCREASE EFFICIENCY
PurCotton had already adopted digitalization inenterprise management to varying degrees, but
decentralized systems were insufficient for efficient
coordination, quantification and data aggregation, as
they made decision-making more difficult. During theimplementation process, the Centric team focused on
the three goals of “collaborative processes, visualizedbusiness and data-based products” and took appropriate
measures to target PurCotton’s R&D and operational
pain points and actively optimized the aggregation ofRESULTS+ Built a cross-departmental productdevelopment management platformthat supports multiple R&D models+ Realized 3 strategic goals: data-based
products, collaborative processes andvisualized business+ Aggregated data from 8 productknowledge bases and organized morethan 1,500 system fields+ Teams are more focused on
researching consumer demands andproduct innovation

product data and brand knowledge from eight different
databases, thus achieving interconnected data acrossthe value chain to support data-driven decision-making.
Mr. Zeng Qinhua described the implementation processduring the project launch meeting, saying, “The PLM
project is an upgrade and optimization of PurCotton’s
textile business, enabling us to review the entire processof product research and development, as well as achieve
five process reforms and data aggregation from eight
product databases. Through the active use of PLM, I
believe that launch cycles of new products will be further
shortened in the near future, and we will be better
equipped to meet the needs of consumers.”

PRECISION AND
PRACTICABILITY
Ms. Zheng Lin from the Commodity Planning Departmentof PurCotton comments, “By collaborating with theCentric team, we were able to establish a cost-oriented
R&D logic that prioritizes materials, patterns, packaging
and costs, subverting our original business logic. The
implementation of PLM saves us time and material costs,
and allows us to continuously amass experience, thus
realizing data aggregation throughout the value chain toform PurCotton’s brand DNA.”
Today, thanks to Centric, teams at PurCotton are no longer
tied down by cumbersome document management. In
the future, they will spend more energy responding toconsumer demand and working on product innovation.

©2021 Centric Software Inc. All rights reserved.

About PurCotton (www.purcotton.com)
Having inherited 30 years of expertise in the medical field from its parent company Winner Medical,
PurCotton’s vision is to “Change the world with 100% cotton.” With an unwavering focus on cotton, thecompany is involved in the innovative research and development of three core SKUs, namely cotton tissue, wettissue, and sanitary towel. These are spread across seven categories, including cleaning care, pregnancy care,feminine care, clothing, and home and living. Through its efforts, PurCotton has earned a good reputation in
the fields of maternal and infant products and daily necessities, enabling consumers to enjoy a safe, happy,and sustainable all-cotton lifestyle.
In 2017, PurCotton opened its first 1000-sqm store in Suzhou, with e-commerce sales occupying the top spot
among its competitors on platforms such as Tmall and JD.com. As of the end of June 2021, PurCotton has atotal of 279 stores and nearly 30 million online and offline members have been registered.

ABOUT CENTRIC SOFTWARE (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital
Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics
and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform,
Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality andproduct portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB
focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform(CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software
pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens
of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools suchas Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with thehighest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time tomarket, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader
in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring
to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost& Sullivan in 2012, 2016, 2018 and 2021.

www.centricsoftware.com© 2021 Centric Software, Inc. All rights reserved. Centric Software is a registered trademark of Centric Software, Inc.
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