the ultimate celebration of life

Press Kit 2020
English VersionCompany Name		
DDNA
Based in			Amsterdam		
Our Mission
We capture identity in timeless forms, creatingjewelry with meaning that becomes the ultimate
celebration of life.
Our Collections
We offer curated jewelry collections designed byyoung, inspiring artists & designers
What makes us unique
We create the ultimate personalization by making
use of a DNA driven design method. Be thedesigner. Let your genetic markers shape yourunique jewelry.
We stand forDiversity & Self-expression
Responsibly sourced & mindfully made jewelryInnovation & Craftmanship
Find us atwww.d-d-n-a.com@ddnajewelry
Photography
Myrthe Giesbers

Subject: DDNA Press Kit
2020
creating jewelry with meaningthat becomes the ultimate
celebration of life

Dear Reader,
It is our pleasure to invite you into the world of DDNA. A worldin which jewelry becomes the ultimate celebration of life andstories find their way into future generations.
Being a family company, we value true en personalconnection in everything we do. With a heritage in antiques
and remembrance objects we found that the emotional
connection we form with jewelry often transcends the object
itself. It is this connection we have with jewelry and ultimately
life that inspired us to start DDNA.
Together with inspiring designers we create collections thataren’t led by fleeting trends but instead show the uniquevisual artistry of the designer. This results in a personaland diverse design approach in which our customer cancontinuously discover and explore.
Beyond this lies an even more personal story.
With generations of knowledge in remembrance jewelry wewant to shift focus towards the celebration of life and its true
essence; DNA. We are fascinated by the fact that these tinymolecules code our existence, and form our identity. Out of
this fascination we created an intricate DNA driven design
method by which we can offer the ultimate personalization ofyour chosen jewelry.
DDNA truly is an expression of our views, wishes and believes
and we can’t wait to share it with all those singularly uniquepeople that will cross our path. Let’s celebrate life together!
*If you would like to receive the images presented in thispress kit in high resolution format, please send us an e-mailat contact@d-d-n-a.com.
Please feel free to contact us with any further questions orrequests.
Warm regards,
The DDNA family

Continuing a Legacy
Being the fifth generation to continue the family-line
within the jewelry business, DDNA was founded to shiftfocus and contribute to the innovation of the jewelry
industry. As a family business we are powered by ourconnection and driven to tell stories. Initially foundedas DutchDNA, we took time to carefully craft our story,visualize our ideas and truly discover who we are. Thisjourney had led us to become DDNA.
“As the youngest member of the family, I am gratefulto lead and continue a legacy that values true
craftsmanship and service but also celebrates
uniqueness and the connection with ourselves andloved ones. Trained as an actor and raised in an open
minded art loving family, telling stories has always beena huge part of my life. I see it as a natural extension of
my craft to do so within DDNA.”
Giulia Wolthuis
Chief Executive Officer

Curated Core Collections
The DDNA homebase is formed by our corecollections. For each of these collections, we curate
and collaborate with inspiring artists and designers tovisualize uniqueness. Each designer brings their own
personal style and visual artistry to a collection(s)on which our customer can base their uniquepersonalized piece.
Our first collaboration showcases the work of Frank
Tjepkema - studio Tjep. His thought provoking work
reflects on contemporary society and is characterized
by a modern and detailed approach.
Through our curated collaborations, DDNA wants toinspire a more personal and dynamic world in which
our customer can continuously explore and discover.

Ultimate Personalization“The reason for wearing a jewel that was once wornby a loved one, isn’t merely because you think it
is beautiful but because you have an emotional
connection to it. Objects become extensions ofourselves, they live on.”
It is this connection that forms the foundation of DDNA.
For as long as we can remember, jewelry has always
been an important part of human culture. Nowadays it
still serves as a carrier of stories and a way to express
oneself. DDNA goes beyond expressing but capturesidentity in timeless forms.
We offer the ultimate personalization by making useof a DNA driven design method. DNA analysis makes
it possible to read the unique genetic markers which
define you. They can be seen as our identity andtranslates in who we are, where we are from and where
we are going.
DDNA collaborates with state of the art researchlaboratory Verilabs to acquire your unique geneticmarkers. We use these markers to guide the creationof a piece which reflects you. In other words, your DNA
will influence the shape of your chosen core collection
piece, resulting in a one of a kind jewel.
“What is more personal than letting DNA guide thecreation of a truly unique piece that reflects you or
your loved ones?”

Sustainable & EthicalAt DDNA we produce 100% conflict free and ethicaljewelry. Therefor we are making sure that every stepin the journey of our product contributes to a betterworld. We stand for true craftsmanship, starting withresponsibly sourced high-quality raw materials andcontinues through the creation of the final piece ofjewelry.
We aim to be as transparent as possible when it comesto the origins of our materials and carefully selected
our partners, making sure that they meet the highest
standards. To ensure outstanding quality and service,
all of our jewelry is made to order at our atelier in
Antwerp, known to be the diamond capital of the world.
DDNA wants to promote conscious purchasing andtherefore contribute to the quality over quantity
mentality. Each of our pieces are made as carefully
crafted celebrations of life to hold on to and pass onto the next generation.

JEWELRY
DDNA’s jewelry is about connections: between
yourself and the object, between yourself andyour loved ones, between you and the design.
The designs celebrate life by visualizing DNA.
Therefore our jewelry can be the answer toany occasion whether you want to create afriendship or family piece, engagement ring, or aremembrance, it is all possible.
DDNA® Core Collection
For our core collection we collaborate withinspiring designers, who will create jewelry which
is an interpretation of DDNA’s essence throughtheir own visual artistry. These designs form thefoundation on which you can build your truly
unique piece. By using your DNA, we guide thecreation of a piece that reflects you.

Blossom
Blossom shows refined femininity through detailed
craftsmanship. Named after the flowering part of a plant,
this collection captures the time of the year when the air isperfumed with the scent of blossoming nature, celebrating
flourishing life.

Reflection
This beautifully gleaming collection anchors two fluid layers
at the core. Showcasing pure artistry in a timeless andcharismatic way. Inspired by our constantly evolving lives,
the pieces offer a quiet moment of reflection.

FlowThe Flow collection expresses continuous fluidity, energy
and vitality. The ripples capture the flow of life, giving acontemporary edge to a classic and sensual design.

contact@d-d-n-a.com
www.d-d-n-a.com@ddnajewelry

Press Kit 2020