New Jersey’s
Most Influential
Business NewsPlatform
Media Kit 2024

AboutOn behalf of the entire ROI-NJ team, it is my pleasure to welcome you in your new role as
our valued partner and sponsor.
As you could imagine, we are very proud of the reputation we have built across New Jersey
since our inception. Over the last six years we have consistently garnered the respect, andgenerated the trust, of our state’s residents and business leaders (people just like you) who
appreciate that we are the primary authoritative source of information for New Jersey’scommercial, nonprofit and personal sectors. As a result, we are recognized for our deeproots in the Garden State - where we serve as a diverse and passionately committed entity
dedicated to delivering crucial, relevant business news to everyone within our state.
It is important for you to know that, as a result of our integral role in the state's journalism
community for numerous years, we have cultivated meaningful connections with highly
regarded leaders in business, government, academia, nonprofit, and various other areas.
In the course of our continuing evolution, we take pride in the seamless integration of ourdigital media portfolio with our more traditional print publications. This integration supports
a dynamic and rapidly expanding news platform, featuring e-newsletters and a spectrum ofinteractive, highly engaging live and digital events.
It is these offerings that provide you, our advertisers, and partners, with the unique
opportunity to connect with decision-makers in your target market in real-time. Positioned
strategically with our team on the ground, we are adept at facilitating meaningfulconnections between you and our dedicated readers within the community.
But we want to be sure that you are taking full advantage of all the tools available to you!
With that in mind, I have attached our editorial calendar. Please contact us for our media kit
which will serve as an informative guide to all of ROI-NJ's resources that we provide as theforemost media organization in New Jersey.
The kit demonstrates how a partnership with ROI-NJ will fortify, expand, and support yourcritical branding strategies. By leveraging our news coverage and capitalizing on special
opportunities throughout the year, you can sustain your well-earned reputation as a leader
and influencer in your market.
As we pursue our multi-faceted mission at ROI-NJ to both serve our readership by delivering
essential information and also to facilitate connections between our sponsors and ourreaders— we will achieve our goals.
I speak for ROI -NJ when I say that we look forward to working with your organization as
together we forge a robust relationship that is mutually beneficial and reinforces a win-win
situation.

Tom Hughes
CEO & Publisher

Audience

780K
8.7M2.7M

AVG. MONTHLY ENGAGEMENTEVENT COUNT*EMAILS SENTOPEN RATEVIEWS*88%

C-SUITE OR
TOP MANAGEMENT

58%
MALE

5.8M
27%

46

MEDIAN AGE

42%

FEMALE$355,000Social
2.7K 173K
FOLLOWERS

IMPRESSIONS

2.8K

54K

FOLLOWERS

IMPRESSIONS

6.7K

1.6M

6.5K

786K

289

124K

FOLLOWERS

AVG. HHIFOLLOWERSSUBSCRIBERS*GA4 Analytics

IMPRESSIONSIMPRESSIONS

VIEWSContact Us:
If you have questions regarding sponsorship and advertising, please contact:

Tom Hughes, CEO & Publisher:thughes@roi-nj.com
973-985-0455

Liz Dwyer, Director of Advertisingand Sponsorship Sales:

ldwyer@roi-nj.com

Heather Long, Business
Development Project Manager:

hlong@roi-nj.com

732-991-8433

908-642-3087

Editorial Calendar
DATES SUBJECT TO CHANGEJANUARY
1/8 Navigating life’s
personal challenges
1/22 Influencers:
Power ListAPRIL

FEBRUARYMARCH

2/5 The Hospital Issue

3/4 Influencers:
Women

2/19 Gaming, Betting,Business of Sports

MAY

3/18 Family owned
business

JUNE

4/1 Influencers:
Energy5/13 Influencers:
Higher Education

6/10 Influencers:
Diversity & Inclusion

4/15 Healthcare - Cancer5/27 Mental & Behavioral
Health6/24 Accounting & M&A

JULY

AUGUSTSEPTEMBER

7/8 Non-profits(digital only)

8/5 Finance, Banking& Accounting

9/2 Executive Education &Accounting

7/22 Influencers:
People of Color

8/19 Unions

9/16 Influencers:
Sustainability

4/29 Food & BeverageFilm/TV

9/30 Banking & Insurance

OCTOBERNOVEMBER

DECEMBER

10/14 Influencers:
Health11/11 Influencers:
Real Estate

12/16 Yearbook/Interview
Issue

10/28 Clean Energy

11/25 Made in NewJersey

12/30 Tech & Innovation(digital only)Media Kit 2024