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"VILLA KOSHIDO ODORI#`´ËE6=ɳœǼĂ Ķ Ɂǻ ŷŻThe Possibilities of New Businesses through e-Sports
The Case of Villa Koshido Odori

Masaru Kawahara*  Yasuhiro Fukuzawa†ʓǅ"e v¨~Juvû#'\(K"e v¨~JuvPJȃȣ#K̊ƄǗ̊ɑƢĶÂJˡÙX|o}ʴĲGF̊²Hv¨~uvJ¾ǍE6CJ×˴-ż,@=ǔɊDK̊e v¨~`ȃȣ6=ƾ=GuvJĊɹƐ`̊"VILLA KOSHIDO ODORI#J´Ë,ZŞǑ8\"VILLA KOSHIDO ODORI#DK̊e v¨~`q¦xH8\2EHY@C̊¢<JWJ`ȴȯHǁʍ-ʍ_]\E()̊ƾ=G¢J˱ʓžƘ`ȡTë8ĊɹƐ`ɄVC(\Abstract
The "commercialization and business use of e-Sports have conventionally focused on substituting
the sports business, such as by holding competitions and ticket sales. This paper considers thepossibilities for new businesses that utilize e-Sports, using Villa Koshido Odori as an example.
Using e-Sports as a concept, Villa Koshido Odori has the potential to create new demand forhotels, where people will travel for the purpose of staying at the hotel itself.

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e v¨~̈e-Sports̉ ¢ɢě̈Hotel management̉ uv¢̈Business model̉ĄȱǨˎ̈Profit structurẻ*üȇ˓ƓĭĶŃƓĭdcŃ˘ƓĭdcŃɃêƹƭ̊Associate Professor, Department of Information
Media, Faculty of Information Media, HIU† üȇ˓ƓĭĶŃɢěƓĭŃ˘ßɐɢěŃɃƹƭ, Professor, Department of Business and Information Systems,
Faculty of Business Administration and Information Science, HIU

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