Connectivity Standards Alliance
Brand Name, Trademark, and Logo
Usage Guidelines and Terms

Connectivity Standards Alliance
Trademark, Brand and Logo Usage Guidelines & Terms
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1. Introduction
1.1 Definitions
Alliance Technology or Alliance Tech: Shorthand for any Alliance specifications that may be
implemented in Products.
Application or App: A software-based Product that incorporates Alliance Tech either directly or throughthe use of a Software Component and includes a user-experience layer. This is also defined as a User
Interface Component (UIC) in Alliance specifications & certification policies.
ATL: Authorized Test Laboratory (also known as “Authorized Test Provider” or “test house”)
Brand or Brands: Any Alliance trademark, brand name, logo, logo/name combination (“lockup”), or
badge that includes an Alliance brand name, logo, or lockup.
Certification or Certified: Official notice from the Alliance that a Product has been certified or properly
registered with the Alliance using any of the Alliance’s programs for such certification or using any othermeans for Products to be certified or registered as may be outlined in Alliance certification policies orauthorized by the Alliance Director of Certifications. Certified is used in reference to any Product that has
secured a Certification.
Container: A Product (hardware, software, or both) that does not have an applicable certification
program, that uses a Software Component (SWC), and as relates to Alliance Tech, is limited to this SWC
functionality. Examples of Containers include smartphones and other consumer electronic products thatare not otherwise certifiable device types.
Guidelines: These Connectivity Standards Alliance Brand Name, Trademark, and Logo Usage
Guidelines and Terms. [Note: Each brand’s Brand Guidelines (outlining the design requirements for reach
Brand) are separate from these Guidelines, with links to the latest Brand Guidelines referenced herein].
Product or Products: Products, offerings, and services which include, but are not limited to, hardware
products, software products (e.g.: Software Components as defined in the Alliance specification
documents), Applications (pre-loaded or downloadable), silicon, and developer kits.
Product Materials: Packaging, labeling, e-commerce sites, literature, or documentation, physical ordigital, related to any Product or Products.
Marketing Materials: Marketing content or assets, including but not limited to website content,
presentations, papers, displays, and social media content, either physical or digital, which may be Productspecific or Product agnostic. Also includes Product naming.
Registration or Registered: A special type of Certification notice from the Alliance’s certification teamthat an Application or Container using a Certified Software Component has successfully completed adeclaration process (i.e.: submission of a physical or digital form). Registered is used in reference to any
Product that has secured a Registration.
Software Component or SWC: Software that incorporates a specific and limited set of Alliance Tech
functions. An SWC can be a piece of software that is paired with and Certified against a SOE or it may beembedded in a specific SOE. SWCs are used, accessed, or incorporated into some Products, like Apps
and Containers.
Supported Operating Environment or SOE: A platform abstraction layer, such as an operating systemor platform in which an SWC runs.

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1.2 Overview
These Guidelines define rules for use of the Connectivity Standards Alliance’s Brands related Products,
Product Materials and Marketing Materials. Any use of Connectivity Standards Alliance ("Alliance", "we"or "our") Brands must be in accordance with these Guidelines. Any use of Alliance Brands not inaccordance with these Guidelines is strictly prohibited.
For guidance on brand and logo design, please refer to Section 6 and the Brand Guidelines for each of
the Alliance brands, which can be found, along with other reference materials (like logos themselves) byaccessing the Causeway Homepage under the Marketing heading: Link
Any use of Alliance Brands by any entity other than Alliance members in good standing is strictly
prohibited, except as may be permitted by law or these Guidelines.
Please direct any Alliance trademark or logo usage questions not covered in these Guidelines to the
Alliance at help@csa-iot.org.
The Alliance reserves the right to modify these Guidelines from time to time, as it deems necessary, by
posting on the Alliance's website at www.csa-iot.org or by providing other publications or notices.
Following publication or notice of any change to these Guidelines, any and all usage of Alliance
trademarks and logos must comply with the updated Guidelines.
These Guidelines do not grant any Alliance member or other party any right, license, title, or other interestin or to Alliance trademarks, logos, or other intellectual property. Alliance members are granted a license
to Alliance marks and logos in their member agreement, which are subject to and include the additionalterms and conditions in these Guidelines.

2. Copyright and Disclaimers
Copyright © 2003-2022 Connectivity Standards Alliance. All Rights Reserved.
The Alliance's Brands and all goodwill associated therewith, are the exclusive property of the Alliance.
Specifications published by Alliance are the exclusive property (copyright) of the Alliance and may only be
used in a manner as specified by the Alliance.

3. Alliance Brand Use Related to Products and Product Materials
Alliance Brands may only be used on Products (and in related Product Materials) that have been Certified
with the Alliance by the companies who hold the Product Certification and only for those Certified
Products in compliance with these Guidelines. Further, any claims that Products use, are certified to use,or are compliant with Alliance technologies may only be made for Products that have been Certified by
the Alliance by the companies who hold the Certification.
If a Product is Certified by the Alliance, the Brand must be included on the Product or in Product Material
in a fashion that is visible to the buyer or user. For clarity, this may be achieved in any number of ways,
including but not limited to, on product itself, on product packaging, in documentation, on the Producte-commerce page, or in online product specs. Allowable exceptions to this include Products that areConnectivity Standards Alliance
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already in-use or in-channel, and which have been or will be upgraded to support an Alliance technology,
or where the use of the Brand on a Product is space-prohibitive (such as on a module or circuit board).
For Products that can be purchased online, the Brand should be, to the extent possible, shown in close
proximity to where the Product can be directly purchased (e.g.: near an “add to cart” or “buy now” button)
or by showing pictures of the Product or packaging with the Brand visible.
Use of the Brand, unless otherwise stated, implies a Product is controllable through the use of Alliance
Tech. If a Product is not controllable and, for example, only functions as a controller (such as a Matter
Application using an SWC, a TV that includes a Matter controller, or a Zigbee hub that is a coordinator) ora bridge, such a functional parameter must be clearly stated in or on Product Material where the brand is
mentioned or logo is shown in a fashion that is visible to the buyer or user.
See Section 6 for additional rules of use, including brand use reference text and disclaimer language.
Specific use cases, requirements and examples of Brand use follow for Products and Product Materials
are set forth below.
Use Case

Requirements

Examples of Brand Use

Company has a
Product that has
been built using
Alliance Tech.
Company wants toclaim their built
Product supports
the Alliance Techand to use its Brand● Product must be Certified● Company must be a memberof the Alliance

Product itself and Product & Marketing Materials canuse the Alliance Brand when Certified● The GoUp window shade line-up includes Zigbee
technology● Our smart-home sensors are now Smart Energy
compliant● TempCo’s Matter smart thermostats can help you
save energy● Our bridge supports both Matter & Zigbee to connect
all the devices in your smart home
● Our certified Matter module speeds development ofMatter-capable products.
● Brand logos can be used on all Certified Producthardware, on packaging and any Product Material● Our light bulbs are now Product Security Verified.
● The BuildBeavers lighting kit will include a Product
Security Verified lightbulb.
● The BuildBeavers HVAC system is Product Security
Verified, e.g., “the temperature sensors, powermonitoring sensor, and the humidity control sensor
within this system are all Product Security Verified”
Note: Use of Brand on Product and Product Materials(e.g., to prep the supply chain) before official
Certification is at Company’s own risk. Use of the Brand
on Product/Product Materials without Certification isprohibited.

Company wants toclaim its Productsupports Alliance
Tech and to use its
Brand; but Productis not yet Certified● Company must be a memberof the Alliance● Claim must be forward-looking& cannot suggest or imply
Product is compliant, certified,

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Use must be limited to Marketing Material, noting any
functional parameters● Our xOS version 19 will support Matter this fall,
allowing the set up and control of Matter devices● We plan to use Matter to control smart home devices
across all our SmartCold refrigerators

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Use Case

Requirements

Examples of Brand Useor Registered.
(applies to any
Product type)or currently supports Alliance
Tech● Product or Product Material in
the market cannot use Alliance
Tech Brand prior to
Certification or Registration● We’ll upgrade FunCity gaming consoles next year to
GlowOS, which will include Matter● Our plans for the HomeRun app include adding
Matter for in-home device controls● We plan to support Zigbee in our new line of window
shades● Our smart-home sensors are planned to be Product
Security Verified starting next year.
● Website talking about future / planned capabilities
can use the Brand – both logo & name.
Reminder: Only Certified or Registered Product may
use Alliance Brands on Product or Product Material

Company has its
own SWC that will
operate with theSOEs (owned bycompany or a 3rdparty) against which
it was certified.
Company wants toclaim its SWC
supports an Alliance
Tech and to use its
Brand● SWC must be Certified● If the claim will also include thetypes of SOEs with which the
SWC will operate, SWC
Certification must be done witheach such SOEs
● Company must be a memberof the Alliance

SWC Product & Marketing Materials can use theAlliance Brand, noting the functional parameters● Our developer tools support Matter and allow you tobuild Matter controller apps for iOS and Android● xOS version 19’s SDK & API library lets you build
apps to set up & control Matter devices.
● Developer site or tools can use Alliance Brand(noting, e.g., “allows you to build apps that can set up& control Matter devices”)

Company has
Container(s) that will
use an SWC+SOE
combo (owned by acompany or a 3rdparty). Company
wants to claim theContainer or the“Platform” (theSWC/SOE combo)
support an Alliance
Tech and to use its
Brand● SWC being used must be
Certified, this must be done foreach SOE with which the SWC
will operate● Each Container which includes
any SWC/SOE combination forwhich a support claim is made,or an Alliance technology
brand will be used must be
Registered● Container must not otherwise
be a device type for which
there is a Certification program● Container using the SWC forwhich a support claim is mademust make the SWC
functionality available to theuser● Company must be a memberof the AllianceContainer(s) Product & Marketing Materials can use theAlliance Tech Brand, noting the functional parameters

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Examples for “controller type” Containers:● xOS version 19 now supports Matter, so you cansetup & control Matter devices● A HomeCo smart display or speaker uses Brand on
packaging, noting: “supports set up & control ofMatter devices”● All our SmartCold Refrigerators can control Matterdevices in your home
● SmartCold Refrigerators use Alliance Brand on
packaging, noting: “supports control of Matterdevices”
Examples for “media type” Containers:● The new MegaTV supports Matter● MegaTVs use Alliance Brand on packaging (asMatter controllable devices)
Examples for “Platform” Container claim:● The FunCity gaming console runs the GlowOS, which
now supports Matter, so you can control Matterdevices in your home.
● FunCity gaming consoles use the GlowOS brand on
packaging, and can use the Alliance Brand noting,e.g., “includes the Glow OS, which supports controlof Matter .devices”

Use Case

Requirements

Examples of Brand Use

Company develops
App directly (without
the use of an SWC).
Company wants toclaim the App
supports an Alliance
Tech and to use its
Brand● App must be Certified (forclarity, there would need to bean app developed & therefore
certified for each SOE (i.e.:
operating system)● The App functionality will belimited to that as defined for a
SWC.
● Company must be a memberof the Alliance

App Product & Marketing Materials can use the Alliance
Brand, noting the functional parameters. This may be
for a generic app or a Product specific app.
● Our HomeRun App supports Matter, allowing you to
set up and control any manufacturer’s Matter devices
in your home. The HomeRun app is available for both
iOS and Android.
● Our LightsOn App for Alexa now supports Matter.
Control Matter-enabled lights just by using yourvoice.

Company develops
App using a (3rdparty or own) SWC.
Company wants toclaim the App
supports an Alliance
Tech and to use its
Brand● App must be Certified.
● The SWC in use must be
certified. If the SWC used byor contained within the app
has not yet been certified, it
must first be certified as a new
SWC against the appropriate
SOE(s) the App+SWC will runon.
● The App functionality will belimited to that as defined for a
SWC.
● Company must be a memberof the Alliance

App Product & Marketing Materials can use the Alliance
Tech Brand, noting the functional parameters● The RunItAll app for xOS 19 now supports Matter for
setup & control of all your home’s Matter devices.
● Want to control Matter-enabled TVs right from yourphone? Download the TeeVeeApp with a built-in
Matter TV controller for iOS or Android.

Company’s Productwill be over-the-air(OTA) upgradeable
to support Alliance
Tech. Company
wants to claim
upgradable
Product supports
Alliance Tech and touse its Brand● Product must be Certified
against the version of softwarethat users will be able toupgrade the product to● Upgrade must be available tousers “out of the box / on “Day0” if the product carries the
Alliance Tech brand, and/or
when the product is firstpromoted as supporting Matterin Product or Marketing
Materials● Company must be a memberof the Alliance

Product already in-market (on shelves, in homes) &upgradable, can use the Brand for Product Materials
once Product + OTA SW version has been Certified● Now your current HomeHub supports Matter, click
here to update your software
New-to-Market Product, OTA upgradable out-of-the-box/ “Day 0”, can use the Brand on Product and ProductMaterials once Certified.
● Your new HomeHub supports Matter, click here to
update your software● HomeHub product and packaging can use Brand
Note: Use of Brand on Product and Product materials(e.g., to prep the supply chain) before official
Certification is done at Company’s own risk. Use of theBrand on Product/Product Materials in-market without
Certification or user-accessible Alliance Tech
functionality is prohibited

4. Alliance Brand Use related to Marketing Materials
The Alliance encourages the use of Alliance Brands in member Marketing Materials to raise consumer
and customer awareness of Alliance Technology and to allow members to market their support of suchtechnology and active participation in the Alliance.

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The Alliance Brands may only be used for marketing, positioning, and Product naming by Alliancemember companies in good standing, in conformance with these Guidelines.
Any marketing statements, positioning, Product naming or use of Alliance Brands that suggest in any way
a Product or Products is/are Certified is strictly prohibited unless the Product in question is, in fact,
Certified. Refer to Section 3 for Alliance Brand use related to Product.
See Section 6 for additional rules of use, including brand use reference text and disclaimer language.
Specific use cases, requirements and examples of Brand use follow for Marketing Materials.
Use Case

Requirements

Examples of Brand Use

Company wants toclaim Company
plans to support
Alliance Tech andwants to use its
Brand.

● Company must be a memberof the Alliance● Claim must be forward-looking& cannot suggest or imply any
Company Products arecompliant, certified, or
currently supports the Alliance
TechMarketing Materials can use the Alliance Brand, noting
any limitations or parameters for Company support● NewCo will support Zigbee across all Smart Home
product lines● We are committed to making Matter available to ourdeveloper community● Our integrated modules will include both Matter andZigbee later this year
● We plan to support Matter as an upgradable
capability● We are committed to achieving Product Security
Verified for all new products

Note: Any non-member desiring
to make a claim should contact
marketing@csa-iot.org to
discuss such circumstances
Company wants toclaim Company orCompany’s
Product(s)currently support
Alliance Tech andwants to use its
Brand● Company must be a memberof the Alliance● Any functional parameters or
limitations of support should
be noted (e.g.: functionality
limited to SWC functions)● Company must have Certified
or Registered Products using
Alliance Tech

Marketing Materials can use the Alliance Brand, noting
any limitations or parameters for Company support● We are committed to Zigbee across our entire
portfolio● Our product supports / is built with Matter● Our application is capable of controlling Matterdevices● Product is Zigbee capable● Our Developer Kit supports Matter, so you candevelop apps that set up and control Matter devices
Note that while Alliance technology marks may be usedin this way, Alliance technology badges, if they exist,
should only be used on Products or Product Materials,
or Marketing Materials related to specific, Certified (orRegistered) products.

Company wants toengage in generalmarketing efforts
or activities aboutan Alliance Techand wants to use its
Brand● Company must be a memberof the Alliance● Company must support orhave plans to support Alliance
Tech (with Certified Products)
and● If Company has plans to
support (not currently
supporting) an Alliance Tech,marketing cannot suggest orConnectivity Standards Alliance
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Marketing Materials can use the Alliance Brand, without
suggesting or implying more than Company currently
supports with respect to the Alliance Tech.
● Alliance Tech explainer content● Use of Alliance Brand at tradeshows or events● Use of Alliance Brand on websites or on social media

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Use Case

Requirements

Examples of Brand Use

imply Company has compliant
or certified ProductsCompany wants toenable 3rd party
retailers to engage
in 3rd party retailmarketing about
Company’s
Product using
Alliance Tech andwants retailer to use
the Alliance Brand● Company must be a memberof the Alliance● Company must have Certified
or Registered Products using
Alliance Techand● Company must ensure 3rdparty retailer complies with
Alliance Brand Guidelines● Retailer’s use of Brand on
Product Material should be
limited to Company’s Product.

Marketing Materials can use the Brand name as relates
to Company’s Products and may also generally market
that Alliance tech (non-Product specific).
● The MegaTV’s Matter-enabled TV is on sale now at
HomeStore (and may use logo related to this)● HomeStore now offers Matter products (and may use
logo related to this)Company has a
Product / Productline that uses
several techs,
including Alliance
Tech. Company
wants to use
Alliance Techbrand name aspart of a Productdesignation.

● Company must be a memberof the Alliance● Product must be Certified● Use of Alliance Tech Brand isessential to understanding the
primary purpose of the Productand● Alliance Tech Brand cannot be
used as part of Company’s
trademark or brand name● Alliance Tech brand cannot be
modified, shortened, or used
as a “coined term”

Product Materials and Marketing Materials can use theAlliance Tech brand name descriptively, to distinguish
Alliance Tech product variant from other technologies

Company wants toclaim Company iscontributing to /working on
Alliance Tech aspart of the Allianceand wants to use its
Brand● Company must be a memberof the Alliance● Company is a member of theapplicable Alliance working
group● Claim is accurate & correct (asvalidated in writing in advanceby the Alliance)and● Claims cannot include
superlatives about
contributions or comparatives
to othersMarketing Materials can make truthful claims thatreflect the Alliance’s focus on collaboration andcommunity● Company is a participant in Matter standards
development● Company is contributing to the Zigbee specification● Our security experts are working on Matter’s security
capabilities side by side with other industry security
experts● Company must be a memberof the Alliance● Alliance Tech Brand is used
only for a directory page

Websites can have unique directory pages to maketheir Alliance Tech Products easier to find and use:
www.NewCo.com/products/zigbee
www.DevCo.com/developertools/matter

Company wants to
use Alliance Tech
Brand in a website
URL or social
handleRetailer may also use Brand for Product Material
specifically relating to Company’s product● Click here to see TempCo’s Matter Thermostat
Technical Product Specifications● May use Matter logo on the ecommerce page near(and clearly related to) TempCo’s Matter Thermostat

Remember: use of Alliance Tech brand names modified
in any way or incorporated into Company’s Productbrand name is prohibited

Remember: Making unsubstantiated or superlative
claims (e.g.: the “most”, the “leading”), or attributingroles in or contributions to the standard as a member
company’s exclusive privileges are prohibited

Company must also:● Be a member of the applicable
Alliance working grouporConnectivity Standards Alliance
Trademark, Brand and Logo Usage Guidelines & Terms
3091875● TempCo’s SmartTemp Matter Thermostat● The Matter HubPro by NewCo● BlindCo’s SunRise Smart Blinds - Zigbee

Remember: Alliance brands cannot be directly used as
website domains or incorporated into domains or
subdomains (these uses, for example, are prohibited:
www.newco.matter.com; www.matter.newco.com, or
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Use Case

Requirements

Examples of Brand Use● Have Certified Product(s) for
Alliance Techwww.learnaboutmatter.com/newco), nor can they beused in social handles (e.g.: @NewCoMatter isprohibited)

URLs shall conform to thefollowing:● Alliance Tech brand names
cannot be used as or as partof a Company’s domain name,nor used as a subdomain● Alliance Tech brand names
cannot be used as part of aCompany’s social handle

5. Use of the Connectivity Standards Alliance Name and Brand
The Connectivity Standards Alliance name should always be used first in its full and proper form(“Connectivity Standards Alliance”) and written as a proper noun (i.e., capital “C”, “S”, and ”A”) regardlessof where the name falls in a sentence. After its first reference, the Connectivity Standards Alliance can bereferred to as “Alliance” or “the Alliance”. The shorthand “CSA” should never be used.
When using the Connectivity Standards Alliance Brand logo, it should only be used in “lockup” form
(which includes both the stylized “CSA” monogram and the full name “Connectivity Standards Alliance” ineither vertical or horizontal lockup). The stylized CSA monogram should never be used stand-alone.
Please refer to the Connectivity Standards Alliance Brand Guidelines for additional details, which can befound, along with other reference materials (like logos themselves) by accessing the Causeway
Homepage under Marketing: Link.

6. Alliance Brands and Other Rules of Use
6.1 Proper Use of the Connectivity Standards Alliance Trademarks and Logos
6.1.1 Size, Spelling and Design
All usage of Alliance Brands must meet the requirements outlined in the related Alliance Brand Guidelines(e.g.: color, shape, spacing, aspect ratio). Alliance Brands should not be displayed in a size so small thatany design feature is lost and should appear in exactly the same spatial relationships as set forth in theirrespective brand guidelines. Alliance Brands must be used exactly as set forth therein, without any
variation, including, without limitation, similar marks, phonetic equivalents, translations, and abbreviations.
Details regarding the specific applications, design requirements, and various file format types can befound, along with other reference materials (like logos themselves) by accessing the Causeway
Homepage under Marketing: Link.

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6.1.2 When to use ® or TM:
When referring to any Alliance Brand name in body copy/text, use the brand name together with thesymbol that denotes the appropriate status of the trademark in the relevant jurisdiction, as applicable(e.g., ® or TM) the first time you refer to the Alliance brand name. If you are unsure whether you should
use the ® symbol or the ™ symbol, use the ™ symbol.

6.1.3 Reference / Disclaimer Text:
Use of Alliance Brands require the use of the following text:“[ALLIANCE BRAND] is developed by the Connectivity Standards AllianceTM. This brand,
related logos, and marks are trademarks of the Alliance, all rights reserved.”
If other third party trademarks are used as well, a more generic statement noting third party ownership of
all trademarks is also acceptable. For example:“All third-party brands (including brand names, logos, trademarks and icons) remain theproperty of their respective owners.”
For clarity, this text is not intended for use on Products themselves, but rather would be used in related
Product Materials or more generally in Marketing Materials in which Alliance Brands are used.

6.2 Prohibited Uses of Alliance Trademarks, Brands, and Logos
In addition to the uses prohibited elsewhere in these Guidelines, Alliance Brands may not be used in thefollowing ways:●

To identify Products or services that are not Certified by the Alliance;●

To label Products in a manner that may imply that the Product or service has been certified by the
Alliance when it has not;●As part of an Internet domain name, company name, trade name or commercial name, unlessotherwise expressly allowed as part of these Guidelines;●

In whole or in part as any sort of “coined term” or to create a new word, name, brand or trademark(e.g.: “Matter-ize”, “Zigbee-ify”, “Matterhorn” or “Zig-switch”), or for the purposes of languagetranslation;●

In a manner that violates or is counter to Alliance-published Brand Guidelines or these Guidelines(e.g.: using the Brand names, trademarks or logos in different colors or aspect ratios);●

In a manner that confuses, will likely cause confusion or may cause confusion over whether a Productor service is certified by the Alliance;●

In a manner that would imply the Alliance’s affiliation with, endorsement of, sponsorship, support, orCertification (other than Products Certified by the Alliance) of a third-party Product or service;●

In a manner likely to jeopardize or adversely affect the validity or enforceability of, or otherwise
infringe, dilute, misappropriate, or impair the Alliance’s rights in its Brands or other intellectual
property rights;

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●In a manner that disparages or defames the Alliance or any other person or entity, or in any othermanner that is derogatory, negative, unlawful, encourages unlawful behavior, harassing, threatening,invasive of another's privacy, abusive, harmful, vulgar, tortuous, misleading, libelous, obscene,
pornographic, excessively violent, or otherwise in poor taste, infringing or otherwise objectionable inany manner;●

In a manner that might diminish, dilute, or attempt to dilute, directly or indirectly, the value of goodwill
in any Alliance Brands or other intellectual property rights; and●In connection with any unlawful activities or to encourage unlawful activities.

6.3 Alliance Brands
Following are the current Alliance Brand names, logos, and special usage notes. All the brand names andlogos noted may be used as outlined in these Guidelines on Certified Products and Product Materials aswell as in Marketing Materials in the formats shown here or other allowable formats as outlined in each
Brand’s respective Brand Guidelines.

Alliance Brand
Text Name

Logo

Special Usage Notes
Zigbee is always written with a capital ‘Z’, and alowercase “b”. When stating “Zigbee technology,” nevercapitalize the ”t” in technology. Treat Zigbee as a proper
noun, but use it as an adjective (e.g., Zigbee standard).
It is permissible to use the stylized Z logo by itself.

ZigbeeFor Certified Products and Platforms, the use of theZigbee logo with the Certified Product or Compliant
Platform tagline may be optionally used.

Zigbee Direct Branding Recommendations

MatterMatter is always written with a capital ‘M’. When stating“Matter technology” or “Matter protocol” never capitalize
the ”t” or the “p”. Treat Matter as a proper noun, but use
it as an adjective (e.g., Matter standard).
It is permissible to use the Matter logo by itself.

Aliro

Aliro is always written with a capital ‘A’. When stating“Aliro technology” or “Aliro protocol” never capitalize the”t” or the “p”. Treat Aliro as a proper noun, but use it as
an adjective (e.g., Aliro standard).
It is permissible to use the Aliro logo by itself.

Smart Energy

Always use a capital ”S” and ”E” when referring
specifically to Smart Energy. It is acceptable to also use
the term “Zigbee Smart Energy”.

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It is not permissible to use only the circle green tree
trademark or logo by itself. The Smart Energy logo must
always be accompanied by the tagline “by connectivity
standards alliance”.
For Smart Energy Certified Products, the use of theSmart Energy logo with the tagline “Certified byConnectivity Standards Alliance” may be optionally used.

Green Power

Always use a capital ”G” and ”E” when referring
specifically to Green Power. It is acceptable to also use
the term “Zigbee Green Power”.
It is not permissible to use only the green leaf trademark
or logo by itself. The Green Power logo must always be
accompanied by the tagline “by connectivity standards
alliance”.
For Green Power Certified Products, the use of theSmart Energy logo with the tagline “Certified byConnectivity Standards Alliance” may be optionally used.

DotdotDotdot is written with a capital ‘D’ at the beginning
regardless of where it falls in a sentence or title. The
second “d” is never capitalized. Treat Dotdot as a proper
noun, but use it as an adjective (e.g., Dotdot standard).

rf4ce

Each letter in rf4ce is always lowercase, unless
beginning a sentence. In titles, do not capitalize rf4ce.

JupiterMesh

JupiterMesh is always written with a capital ”J” andcapital ”M” within the word.
It is NOT permissible to use the blue orb by itself.

Connectivity
Standards
Alliance

Connectivity Standards Alliance is always written with acapital “C”, “S” and “A”. It is not permissible to use theshorthand “CSA”, rather only “Alliance” or “the Alliance”.
It is also not permissible to use the stylized CSA
monogram by itself.

Verified byConnectivity
Standards
AllianceTM

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There are two types of marks; a Corporate Mark, which
can be used when talking about The Alliance and thebusiness, and a Product Mark which will always belocked up with a solution (e.g., Product Security).
When Verified is written, preceding “by Connectivity
Standards AllianceTM” it is always written with a capital“V” and followed by “TM" in superscript.

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7. Additional Terms and Conditions Related to Use of the Brands by
Alliance Members
7.1 Limited Use Grant
The right to use Connectivity Standards Alliance ("Alliance") brand names, trademarks and logos in themember agreement grants such member a limited, non-exclusive, non-transferable, non-sublicensable,
worldwide, revocable, temporary license to use the Alliance brand names, trademarks and logos solely forthe promotion and sale of Certified Products, Product Materials, and other Marketing Materials; provided
member: (a) complies with all applicable laws and regulations and all terms and conditions of the
Guidelines, including, without limitation, the restrictions in Section 7.2 below; (b) prominently displays theappropriate trademark or copyright notice on all versions of the Alliance brand names, trademarks andlogos (e.g., ® where a registered trademark,™ where a unregistered trademark and © “year of firstpublication” Connectivity Standards Alliance where a copyright) or, if the disclosure of the Alliance brandnames, trademarks and logos is for an academic, non-commercial purpose, clearly attribute the Alliancebrand names, trademarks and logos to the Alliance (e.g., “Alliance brand name, trademark or logo” is atrademark of Connectivity Standards Alliance); (c) only uses the Alliance brand names, trademarks andlogos in accordance with the then-current version of these Guidelines, which may be updated by the
Alliance from time-to-time without notice to member; and (d) adheres to a level of quality at least as highas the highest standard used by the member in connection with its own products and in connection withthe use of any trademarks that member may own, develop or acquire. If member wants to expand thescope of the limited license beyond that which is granted herein, member should contact the Alliance, andthe member and Alliance must execute an amendment to the member agreement related to such
expanded use.

7.2 Restrictions
Alliance reserves all rights in Alliance brand names, trademarks and logos not expressly granted tomember. Without limiting the generality of the foregoing, the scope of this limited license does not permit
member to, in whole or in part, and member acknowledges and agrees that it shall not, directly or
indirectly: (a) sublicense, resell, otherwise transfer, rent, lease or lend the Alliance brand names,
trademarks and logos; (b) alter or modify the Alliance brand names, trademarks and logos in any way; (c)use the Alliance brand names, trademarks and logos as part of member’s name or identity, use any nameor mark confusingly similar to the Alliance brand names, trademarks and logos or otherwise utilize theAlliance trademarks and logos in a manner intended to link or associate member or member’s products orservices in any manner with Alliance; (d) combine the Alliance brand names, trademarks and logos withany other graphic or textual elements; (e) use the Alliance brand names, trademarks and logos as adesign element of any other logo or trademark; (f) use Alliance brand names, trademarks and logos inany manner that might disparage or injure Alliance’s reputation; (g) use Alliance brand names,
trademarks and logos on any website or in any way that is in violation of any applicable laws orgovernmental regulations, in particular, all laws and regulations pertaining to proper protection, use anddesignation of trademarks in any countries in which the Alliance brand names, trademarks and logos areused; (h) adopt, use, display, apply, advertise or register any corporate name, trade name, trademark,trade dress, domain name, universal resource locator (URL) or color scheme which is the same as orconfusingly similar to any of the Alliance brand names, trademarks and logos; (i) oppose, cancel, or
contest any trademark registration or application of Alliance and/or any of its affiliates in relation to any of
the Alliance brand names, trademarks and logos, in the United States or elsewhere, or any application forextension of such rights; or (j) use or register in the United States or in any country any trademark: (1)substantially similar to or confusing with any of the Alliance brand names, trademarks and logos; or (2) for
purposes of, or with the result of, diluting any of the Alliance brand names, trademarks and logos.

Connectivity Standards Alliance
Trademark, Brand and Logo Usage Guidelines & Terms
3091875

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Approved: 2024 Feb 27 MC

7.3 Ownership of the Alliance Brand Names, Trademarks and Logos
All right, title, and intellectual property rights in and to the Alliance brand names, trademarks and logos,
including but not limited to trademark and copyright rights (including all copies of the Alliance brandnames, trademarks and logos) and all goodwill associated therewith are owned by Alliance and its
licensor(s), if any.

7.4 Breach and Termination
Any breach of these Guidelines by a member shall constitute a breach under the member agreement.
Alliance may terminate member’s use of the Alliance brand names, trademarks and logos following themember’s material breach of these Guidelines, provided that member does not cure such material breach
within ten (10) days following Alliance’s written notice of such breach. Upon termination of a member’s
rights under these Guidelines, member shall immediately cease any and all use of the Alliance brandnames, trademarks and logos, destroy all copies of the Alliance brand names, trademarks and logos
within its control (including removing all Alliance brand names, trademarks and logos on member’s
products available for sale including if those products have been shipped for sale prior to the termination),and remove any reference of the Alliance brand names, trademarks and logos, including but not limited tofrom all published or electronic materials and its websites.

7.5 No Warranties
MEMBER ACKNOWLEDGES AND AGREES THAT THE ALLIANCE BRAND NAMES, TRADEMARKS
AND LOGOS ARE PROVIDED "AS IS" AND WITH NO WARRANTIES WHATSOEVER, WHETHER
EXPRESS, IMPLIED OR STATUTORY, INCLUDING, BUT NOT LIMITED TO ANY WARRANTY OF
MERCHANTABILITY, NONINFRINGEMENT, FITNESS OF ANY PARTICULAR PURPOSE, THAT THE
ALLIANCE BRAND NAMES, TRADEMARKS AND LOGOS ARE VALID, ENFORCEABLE, OR FREE
FROM DEFECTS, OR ANY WARRANTY OTHERWISE ARISING OUT OF THE ALLIANCE BRANDNAMES, TRADEMARKS AND LOGOS AND/OR THE GUIDELINES. THE MEMBER’S USE OF THE
ALLIANCE BRAND NAMES, TRADEMARKS AND LOGOS IS SOLELY AT THE MEMBER’S OWN
RISK.

7.6 Third Party Rights
Use of certain elements of the Alliance brand names, trademarks and logos may be subject to third party
intellectual property rights, including without limitation, trademark, and copyright rights. Alliance is not
responsible and shall not be held responsible in any manner for identifying or failing to identify any or all
such third party intellectual property rights.

Connectivity Standards Alliance
Trademark, Brand and Logo Usage Guidelines & Terms
3091875

14

Approved: 2024 Feb 27 MC