Paula’s Choice deploys Trados Enterprise in just two days to support rapid growthPaula’s Choice deploys
Trados Enterprise in just two days tosupport rapid growth

Industry: Retail andConsumer
Founded: 1995
Headquarters:
Europe: Amersfoort,Netherlands
US: Seattle, WA

Paula’s Choice is a global skincare brand offering proprietaryproducts, skincare research and online shopping tools. Part ofthe Unilever Prestige Brand division, it is active online in over
20 countries worldwide, and is selling in physical stores in six
European countries (Netherlands, Germany, United Kingdom,France, Denmark and Belgium). Localization is managed byin-house copy writers, who collaborate with several language
service providers (LSPs).

Employees: 200 worldwide

The challenge

Solution elements

With ambitions to grow quickly and expand into new markets,
Paula’s Choice was in danger of fast becoming a victim of its
own success. While achieving hypergrowth in Europe, they
were struggling to keep up with the demand for new content
to be delivered in new languages for their ever-growing
ecommerce websites.

Trados® Enterprise

It soon became apparent that the way they were working was not
scalable and they would struggle to keep pace with the company’srate of growth. Exporting and importing files for translation wastime consuming and error prone. They did not have in-housetranslators for all languages, so external translation agencies
needed to be onboarded – which takes time. Translators were
putting their translation directly into the HTML code – thusincreasing the risk of errors being introduced into the system.
As they were experiencing tremendous growth, they desperately
needed a more efficient and smarter solution if they were tocontinue to expand rapidly into new markets.

1 | RWS

Paula’s Choice deploys Trados Enterprise in just two days to support rapid growth

Challenges

Given these challenges, Paula’s Choice were looking for a solution that
automated as many manual tasks as possible.

•Overall processes weremanual and slow (withit taking up to an hour
to export and import anarticle in one language)

The solution needed to integrate with their Salesforce Commerce Cloud
platform and provide workflow automation for the entire translation
process. The user interface and translation editor would need to be easyto understand and available to both their external translation partners aswell as internal staff.

•The manual translationof HTML pages waserror-prone and risky

And it was important that any solution was capable of taking advantageof Translation Memory (TM) technology, as that would help speed up
translation turnaround times and reduce costs.

•The back-end
technology
infrastructure wasat risk due to access
control issues•

There were no in-house
linguist resources for
all languages

The solution
One of their LSPs recommended RWS, as they were already a user ofand familiar with RWS’s Trados translation software. As a result of this,Paula’s Choice investigated RWS’s translation technologies and requested
information about their Salesforce connector.
After due process, Paula’s Choice chose RWS as a supplier for a numberof reasons, including the ability and willingness to work together, thecommitment to finding practical solutions, and because they were able toprovide a pilot.
It was agreed that the pilot would be a Danish version of the website.

A super adaptive
approach moves
very fast, forcing
the elimination of
any unnecessary
tasks and focusingonly on resolving
the current
problem.

2 | RWS

Four teams participated in the pilot: one each from Paula’s Choice, theirLSP, the implementation partner Emakina Group, and RWS. An onboardingkick-off meeting and demos were held for all stakeholders – withdiscussions focused on mapping out workflows.
Through an innovative ‘super adaptive’ and collaborative approach,
together with dedication from everyone involved in the pilot, Paula’s
Choice were able to implement Trados Enterprise for their Danish
ecommerce website, using a connector to Salesforce Commerce Cloud,in just two days.Paula’s Choice deploys Trados Enterprise in just two days to support rapid growthSolution••••Danish pilot completed– from start to finish –within two days
Four teams participatedin the pilot: a Paula’s
Choice team, their LSP,
the implementation
partner Emakina Group,
and RWS
Fifteen key stakeholders
from Paula’s Choice
were involved in thepilot to ensure buy-in
for the solution
An innovative
super adaptive
approach facilitated
rapid approval,
implementation andlaunch

One of the key objectives of the pilot was to help the Paula’s Choice teamunderstand how the solution could benefit their business. Fifteen internal
stakeholders participated, including marketing, development, and content,
so everyone understood the solution.
The pilot provided a number of important lessons that helped withsubsequent rollouts in other countries and languages.
For some languages, the team found they could use a ‘big bang’ strategy
and translate everything at once, but for other countries a more gradualstrategy was ultimately more efficient.

The results
Now the team at Paula’s Choice feel that the impossible has become
possible. Seemingly insurmountable hurdles to growth have beenremoved, allowing them to scale quickly and grow rapidly.
Within four months of the Danish website launch, sales in Denmark gained
momentum and reached triple-digit growth.
Trados Enterprise’s rich features are now an integral part of the company’sgrowth strategy because of its efficient automations and support for theleanest possible workflows.
Jesse Hanse, the Ecommerce Manager at Paula’s Choice, appreciated RWS’s
open mindedness, the willingness to work with them on a pilot, and theirflexibility to take a super adaptive approach to the requirements.
“We formed a true partnership with RWS due to the great teamwork
and collaboration we experienced,” says Hanse. “Trados Enterprise is a
must-have to support our growth. We could not have done this without it.”Paula’s Choice is planning to continue their expansion in the European
market in coming years and is looking to expand the use of Trados
Enterprise to other departments at Paula’s Choice, such as email
marketing.

“Now a new
language is one
click away for us!”
Jesse Hanse, EcommerceManager, Paula’s Choice

3 | RWSHanse summarizes their journey with RWS and Trados Enterprise bysaying, “We are ready for the future with RWS.”

Discover more of our customer stories
rws.com/customers

About RWS
RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property
services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content
at scale and enabling the protection and realization of their innovations.
Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content andmarket access challenges through our collective global intelligence, deep expertise and smart technology.
Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and approximately half of the top
20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology,
pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices
across five continents.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com© All Rights Reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
*RWS Group shall mean RWS Holdings PLC for and on behalf of its affiliates and subsidiaries.
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