Media Data 2024
Japan Rubber Weekly (ゴム報知新聞/Gomu Hochi Shimbun)
JapanRubberWeekly.com
April 2024
Bonuterra Inc. | Japan Industry News | contact@japanindustrynews.com | www.japanindustrynews.com

Japan Rubber Weekly (Gomu Hochi Shimbun)
Leading industry information▪ Japan Rubber Weekly (Gomu Hochi Shimbun/ ゴム報知新聞) is Japan’s leading industry
trade newspapers for the rubber & tire
industries− Japanese language print newspaper
published by Posty Corp. since 1961
▪ Gomu Houchi Next (ゴム報知新聞NEXT;gomuhouchi.com) is the Japanese language
online news site of Gomu Hochi Shimbun▪ JapanRubberWeekly.com is the Englishlanguage edition online news site of Gomu
Hochi Shimbun− Published by Posty Corp. in partnershipwith Japan Industry News (Bonuterra Inc.)
since October 20152

Japan Rubber Weekly (Gomu Hochi Shimbun)
Leading industry newspaper▪ Weekly print newspaper in Japanese
language− Widely read in the rubber and tire
industries industries in Japan− Circulation 25,000 copies / week
READERSHIP▪ Published since 1961

▪ Readers from relevant industries

Others
5%RubberMachinery
5%− 40% Rubber Products Makers− 20% Rubber Products
Distributors− 15% Raw Materials Makers− 15% End Users
3Rubber
ProductsMakers
40%End Users
15%

RawMaterials
Makers
15%Rubber
Products
Distributors
20%Advertise in Japan Rubber Weekly (Gomu Hochi Shimbun)(Japanese language print newspaper)
Advertisement space

Size (WxH in mm)

Price (in JPY excl. VAT)

1,000,000 (color)
Full page

240 x 380
700,000 (b/w)

Horizontal style

240 x 137

360,000

240 x 102

300,000

240 x 66

230,000

120 x 137

230,000

240 x 102240 x 66

150,000
115,000

All prices in JPY per insertion; excluding 10% VAT (VAT only applies for payments in Japan); plus JPY 8,000 handling fee
for payments from overseas.
4Advertise on GomuHouchi.com(Japanese language online news site)
Banner size inpixel

300 x 100

300 x 225

Duration inmonths

Price (in JPY excl.
VAT)

1 month

25,0003 months

75,000

6 months

120,000

9 months

180,000

12 months

225,000

1 month

30,0003 months

90,000

6 months

114,000

9 months

216,000

12 months

270,000

All prices in JPY per insertion; excluding 10% VAT (VAT only applies for payments in Japan); plus JPY 8,000 handling fee
for payments from overseas.
5JapanRubberWeekly.com
Focus on rubber & tire industry reps
▪ Subscription-based news site in English
language▪ Content tailored to very focused targetreaders− Representatives of the rubber and tire
industries of companies doing businesswith Japan− Currently 3,000~4,000 PV / month▪ Email Newsletter attracts ~20% of readers▪ Readers from relevant locations− > 50% Asia
− > 40% North America & Western Europe

6ACQUISITION
Other
4%Social10%
Direct16%

Search48%

Newsletter
22%

V I S I TO R S
Other
3%Americas17%

Europe28%

Japan
16%

Other
Asia36%Advertise on JapanRubberWeekly.com
Regular Promotion▪

Center Premium (only homepage): Our premium space, only one
placement at any given time possible▪

Big Banner (only homepage): Regular-sized banner in betweennews blocks▪

Side Banner (homepage, article pages): Square-sized side banner▪

Side Banner half (homepage, article pages): Most economic
option to advertise on our website

Article page(layout subject to changes)
Article page ads are served to all articles(1-year contract; all prices in JPY per insertion; excluding VAT (VAT only applies for payments in Japan);plus JPY 8,000 handling fee for payments from overseas)

7Homepage(layout subject to changes)

Contact

Satoko Yamaguchi
Japan Industry News | Bonuterra Inc.
Email: contact@japanindustrynews.com
http://www.japanindustrynews.com

8Meguro G Bldg. 7F
1-4-16 Meguro, Meguro-ku,
153-0063 Tokyo, Japan

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