AMI News Release2001.June 25th （No. 9）
NEWS FLASH: 2001 Japan Internet White Paper Survey Results

Internet Users in Japan Total 32.6 Million(End of February 2001)
Access Media International, Inc. (Headquarters: Tokyo, Japan; President: Atsuo Ochi) announced the results ofits survey on Internet usage in Japan executed at the end of February 2001.
This survey is based on the "AMI Japan Internet Trend Survey 2001". AMI has used telephone-based surveys tomeasure penetration and mail-based surveys to measure and analyze information technology usage trends
several times a year since 1996. This release presents the results of 2001 Survey round including the latest
round, focusing on measuring and projecting the scale and growth of the Japanese Internet user base.

Number of Internet Users in Japan Reaches 32,636,000— 6,525,000 Access the Internet Only via Cellular Phone or PHS* —(As of end Feb. 2001)
Survey Results Summary! Total number of Internet Users in Japan reaches 32,636,000 by the end of February 2001.
! Number of Internet users in Japan has increased 168.4% over last year.
! Percentage of households in which at least one person uses the Internet, that is, Internet-using
households, nearly doubled, from 24.6% to 46.5%.
! Percentage of households that own a cellular phone or PHS is 65.4% (as of the end of February2001).
!

Percentage of users accessing the Internet via cellular phone or PHS among Internet-using
households is 61.0% (including users who also have connectivity through other devices).
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AMI News Release2001.June 25th （No. 9）
AMI Survey of Internet Trends and Market Forecast◆ The number of Japanese Internet users grew by an enormous 168.4% over the same period last year(February 2000), from 19,377,000 to 32,636,000. This data comes from a nationwide survey on Internet
access rates via telephone (subjects: 111,968 households; number of valid replies: 39,428), which has been
conducted annually by Access Media International Inc. (AMI) since 1996. New Internet users have grown by
13,259,000 over the past year, but the most interesting aspect of this year’s survey results is that theexplosive growth in the number of users accessing the Internet via cellular phone or PHS has been
objectively chronicled. Trends based on the number of cellular phones and PHS devices sold have always
been reported over the past several years, but data focusing on actual usage for Internet access waslimited, and getting the big picture with regard to Internet access was especially difficult. This study aimed toidentify the Internet-using population by means of various devices and location, and revealed that thenumber of users accessing the Internet from a cellular phone or PHS, including those who also gain accessthrough other devices, is increasing rapidly. We are now in an era when everyone can access the Internet
from anywhere—be it their home, workplace, or any other location (see Figures 1 and 2).
◆ AMI found that the Internet-using population is steadily growing, and expects it to reach 36,280,000 by theend of 2001 (see Figures 1 and 2).
Figure 1

Internet Users in Japan 1997-2001
Internet Users in Japan 1997-2001

Unite: millions of users
40
34.7703536.28032.63630.40030
2523.07120

18.30014.300 15.085

15
8.840

10

10.097

11.47019.377

16.66012.288

5.718

50
2/9
71
su
2/9
rv
ey
7(est
im0at2e)
/9
80
su
6/9
rv
ey
8(est
im0at8e)
/9
81su
2/9rv
ey
8(estim0at2e)/990su6/9rv
ey9(est1im2/9at9e)(estim0at2e)
/000
su
6/0rv
ey0
(es1tim2/0at0e)(estim0at2e)
/010
su
6/0
rv
ey1
(for1ec2/0as1t)(forecast)0©Access Media International,2001

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AMI News Release
Figure 2

2001.June 25th （No. 9）
Internet Users in Japan 1997-2001 by Means of any devices and Location
Internet Users in Japan 1997-2001 by Means of Any Devices and Location

Unit:Millions of Users

40Access via cellular phone or PHS only (from 2000 onward)
35
Access via workplace or school computer.
30
25

7.420

Access via computers both at home and at workplace orschool.
Access via home computer.

4.980

1.451

20

0.030
3.664

15
105

3.502
0.995
1.221

1.370
2.050

5.489
2.099
2.510

5.530

5.587
2.800

2.450

2.613

3.490

4.088

5.700

2.875
6.312

6.530
7.468
3.130

7.000

5.656

8.735

8.931

5.820

6.050

9.780

9.980

8.020

4.150

7.800

8.215

8.950

11.255 11.524 11.750 12.050

02/9
7
1su
2/9
rv
7ey
(estim0at2e)
/9
80
su
6/9rv
8ey
(estim0at8e)
/981
su
2/9rv
8ey
(est
im0at2e)
/9
90
su
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9
(est1
im2/9at9e)(est
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/0
00
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1
(for
1
ec
2/0
as1t)
(for
ec
ast)

0

5.420

5.898

5.430

4.650

6.350
5.800

8.200

6.525

©Access Media International,2001◆ The results of this year’s “Survey On Internet Adoption Rate” found that the percentage of households inwhich at least one person uses the Internet—via any means of connection—or in other words, Internet-using
households, took a large jump from 24.6% to 46.5%. The percentage of households in which users areaccessing the Internet from home is 27.5% (up from 20.1% last year), only a slight increase compared to theincrease in the percentage of Internet-using households overall. This also suggests that people are able toaccess the Internet without being tied to a particular Internet-connected location (see Figure 3).
◆ Findings show that 65.4% of households nationwide own a cellular phone or PHS (household usage rate).
They also show that the average number of cellular phone/PHS users per household is 1.97, the average
number of handsets per household is 2.09, and the rate of Internet use from a cellular phone or PHS has
risen to 43.3% of households that own these devices. These users, however, are in environments where
they can access the Internet using any other devices, and only 11.6% of respondents indicated that acellular phone or PHS is their sole means of Internet access (see Figures 3 and 4).

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AMI News Release
Figure 3

2001.June 25th （No. 9）
Percentage of Internet-Using Households by Any Other Devices
Internet-using households by Devices N=39, 428

Home PC +TV game device orconnectivity device
other devices +at school orhome PC
TV game device orworkplace + cellular
1.0%
other connectivity
phone or PHS
device only
Devices
at
5.7%
0.1%
workplace or school
Devices at
only
workplace or school
3.4%+ cellular phone or
PHSHome PC +4.0%
connectivity device
at school orworkplace
6.4%
Home PC + cellular
No use of Internetphone or PHS
53.5%
7.1%
Home PC only
8.3%
Cellular phone or
PHS only
11.6%

Others:PDA/E-mail Devices/Set Top Box©Access Media International,2001

Figure 4
Various Devices Used for Internet Access by Internet-Using Households(multiple answers allowed)
Var ious dev ices us ed f or Inter net acces s by Inter net- using hous eholds
N = 18, 3220%

20%

40%

60%

Home PC

59.1%

Cellular phone or PHS
Other devices at home

80%

61.0%

2.3%

Other devices at workplaceor school

41.9%©Access M edia International,2001

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AMI News Release2001.June 25th （No. 9）! Results and data of these surveys are to be published in part in the 2001 Japan Internet White Paper( Sponsor : Internet Association; Publisher: Impress,Inc.
!

The objective of this survey is to investigate and examine Internet penetration and usage in Japan. The
results of the survey are categorized by devices used for Internet access such as PCs and mobile phones,
and any othe devices, then by location of Internet access (e.g. home, work/school, mobile settings). The
survey also attempts to examine how the Internet is used by differing members of each household. The
complete report, including information not printed in the 2001 Japan Internet White Paper, will be publishedand sold by AMI as the "AMI Market Study: Japan Internet Trend Survey Report 2001". Please contact ouroffice for more information.

AMI Market Studies: Japan Internet Trend Survey Report 2001
*Structure of Report
Ⅱ-1.Internet Users(PC users,Indiviual)
1. Internet Users
Ⅱ-2.Iternet Users(Mobile Phone/PHS Users,Indiviual)(Interenet Users／／Penetration rate)
2. Internet, PC,
Ⅱ-2. Owners and Prospective PC Owners
Ⅱ-2. Corporate Internet Users (Corporate)
Mobile Phone/PHS Users Trend Survey)*Presentation
Bound print or CD-ROM (Data analysis report / PDF files, simple tables, cross tabulations / PDF files,graph / GIF files).

Access Media International: The Company Profile
Access Media International, with management centers in Tokyo, Singapore, India and the US,
is a global media ventures consulting and research firm providing strategic consulting andmarket advisory services to companies in the computer hardware & software, Internet service& content, advertising, telecommunications and digital media industries.
— For more information —Access Media International Inc., (Tokyo) Tel: +81-3-5467-5771 • Fax: +81-3-5467-5785

Email: info@ami.co.jp ／url:http://www.ami.co.jp
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