FHI Develops New Mid-Term Management Vision: “Prominence 2020”- Enhancing Subaru Brand and Building Strong Business Structure -Tokyo, May 9, 2014 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced its new
mid-term management vision, “Prominence 2020,” developed to strengthen its competitiveness and business structure for a newstage in the aim of sustainable growth of the company.
In the new management vision “Prominence 2020”, FHI, as a small-sized automaker, has set its corporate vision for 2020 as “notbig in size, but a high-quality company with distinctive strengths”. To achieve this goal, the company will focus on two activities “enhancing the Subaru brand” and “building a strong business structure” - through which it will further pursue added-value
business and increase tolerance for changes in the business environment.
FHI has been managing its operations on the basis of the “Motion-V” mid-term management plan announced in July 2011 for theperiod through FYE2016. By the end of FYE2014, the company has accomplished ahead of schedule the main targets of the“Motion-V” with successes in unit sales increase through US-oriented product development, commitment to safety including its
highly-rated collision safety and “EyeSight” driving assist system, cost reduction efforts, low-incentive sales, and continuous
efforts on highly efficient production.
However, in light of the fact that the strong financial performance was partly boosted by favorable conditions such as correction of
the yen appreciation, FHI recognizes the need to further fortify its business base. With significant changes in its management
environment resulted from the faster-than-expected growth as well as changes in the external business environment such as stricter
environmental regulations, the company faces many tasks to be addressed including compliance with future environmental
regulations, production capacity shortages, response to new customers, high sensitivity to currency fluctuations, and challenges togrowth of the company’s non-automotive businesses. FHI aims for further growth with resetting of its management goals andaccelerated response to such business environment changes.
FHI remains true to its management philosophy - to become “a compelling company with a strong market presence” on the basisof “customer-first” policy. Pursuant to its vision of “not big in size, but a high-quality company with distinctive strengths” set forthin the “Prominence 2020” management vision, FHI will continue to pursue engineering excellence and offer its customers“Enjoyment and Peace of Mind” to achieve FHI/Subaru distinctive presence underpinned by its strengths such as “being No.1 forcustomer trust”, “brand strength”, and “industry-leading high profitability”.

< New Mid-Term Management Vision “Prominence 2020” : Key Activities >Focus on two activities - “Enhancing Subaru Brand” and “Building Strong Business Structure”
Six Initiatives to Enhance the Subaru Brand
1. Overall performance: Further pursue “Enjoyment and Peace of Mind” with commitment to basic performance andperformance feel.
2. Safety: Become a No.1 brand for overall safety with “All-Around Safety” protecting all passengers and pedestrians.
3. Design: Express new Subaru distinctive design created on “Dynamic & Solid” concept.
4. Environmental efforts: Aim for top-level environmental performance in both areas of internal combustion engines andvehicle electrification.
5. Quality & Service: Become a trusted brand that satisfies customers in quality and service
6. Communication: Build stronger ties with customers through the kind of communication that only a small, distinctive
brand can have.

Eight Initiatives to Build a Strong Business Structure
1. Product strategy: Enhance product lineup with focus on SUVs and continuously launch new products.
2. Market strategy: Target global sales of 1.1 million-plus vehicles with North America as the top-priority market andJapan and China as the second-pillar markets.
3. Production strategy: Increase overseas production. Raise global capacity up to 1.07 million units according to necessity.
4. Total cost reduction: Set out company-wide efforts to achieve 20% increase in total productivity by 2020.
5. Alliance: Generate further synergies.
6. Aerospace: Step into a new stage - from autonomy to growth.
7. Industrial products: Achieve growth in both vehicle and general-purpose engines.
8. Human resource development, Organization & Corporate culture: Enhance human resource development and corporate
culture to become a compelling company with a strong market presence.

Three-Year Business Operation / Profit Plan•Establish a foundation for the future by expanding R&D spending and capital expenditures during FYE2015–17 period.
•Maintain profit levels by having added-value enhancement and total cost reduction absorb rises in fixed costs due toincreased investments.
Business Operation / Profit Plan for FYE2015-17 (3 years)
Net sales
8 trillion yen
Operating income
1 trillion yen
Operating income ratio
12.5%
R&D expenses
250 billion yen (159%)
Capital expenditures
330 billion yen (171%)
Depreciation and amortization
200 billion yen (122%)
Currency rate assumption: 95 yen/US$( ): % change from the previous 3-year (FYE2012-14) period



Financial Policy•
Prioritize allocation of cash flows to investment for sustainable growth.
•Implement a well-balanced strategy with attention to investment efficiency, financial health, and shareholder returns

Shareholder returns•
Profits are returned to shareholders basically in the form of dividends with business results for each term, investment
plans, and the business environment taken into account with the basic policy to provide continuous dividend payments
which are linked to business performance of the company.
•
Decide dividends for each fiscal year in view of circumstances, based on a consolidated dividend payout ratio of 20–
40%.
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