CENTRIC PLMTM EMPOWERS P.E NATIONTO HANDLE EXCEPTIONAL GROWTHACTIVEWEAR BRAND WORKS FASTER WITH SINGLE SOURCE OF TRUTH©2021 Centric Software Inc. All rights reserved.

“Small business, rapid growth, increased
SKU counts – we were increasing ourrange across different categories and webegan to see pain points.”
Despite celebrating exceptional growth, even during theCovid-19 pandemic, Mark Rogers, Head of Operations atP.E Nation, reflects on a time when teams felt the frustrationand stress of working with multiple data sources.
Fast forward a matter of months and that frustration has
been improved thanks to Centric PLM. Teams now startingto manage all product-related data, including tech packs,
from one single source of truth, immediately empowering
teams and increasing overall business efficiency.

ACTIVE MEETS STREETWEAR
Headquarted in Sydney, Australia and founded by fitness
and fashion entrepreneurs Pip Edwards and Claire
Tregoning, P.E Nation offers a new genre of fashion sports
luxe athleisure and activewear.

PLM – THE NATURAL NEXT STEP
“Not having one source of truth or not intuitively knowing
where to find things was challenging. Occasionally there
were times when an incorrect style number was mistyped,
or something wouldn’t get updated. The bigger thebusiness gets, the slower spreadsheets move and that
leads to frustration as well,” explains Mark. “To scale abusiness properly, you need everything under one roof
and PLM was the natural next step for us.”P.E Nation selected Centric Software’s Product Lifecycle
Management (PLM) solution. Centric Software provides
the most innovative enterprise solutions to plan, design,develop, source and sell products to achieve strategic andoperational digital transformation goals.

“FROM A PRODUCTIONPERSPECTIVE, WITH THE

LINK TO OUR ERP SYSTEM &CERTAIN AUTOMATIONS FROMTHE PLM WE WILL BE ABLETO SHAVE A CONSIDERABLEAMOUNT OF TIME OFF
DATA ENTRY. IT MEANS THE
TEAM CAN FOCUS BACKON PRODUCT AND THAT’SULTIMATELY WHAT WE’RE
ABOUT AT P.E NATION.

CHALLENGES+ Running out of capacity to manage
increasing SKUs and ranges+ Accessing files and working outsideof the office was slower+ Teams working into multiple
spreadsheets rather than focusingon product©2021 Centric Software Inc. All rights reserved.

“Having grown substantially both nationally andinternationally in recent years, P.E Nation continues theincline to global predominance. Its apparel categories are
expanding, and it has released successful collaborations
with brands including Speedo & H&M. However, to manage
this growth it became apparent the business needed toact quickly and streamline its way of working to optimize
efficiency and agility throughout its processes.

A ONE-STOP SHOP
“We looked at a lot of PLM solutions, but we settled
on Centric because simply, it made sense to us. TheP.E Nation team is very creative in their approach to workso the link between Adobe Illustrator and Centric PLM
means the design team can create a style in Illustrator andsend it straight through for feedback. The ability to haveeverything under one roof- tech packs, specs and costings
makes things really straightforward,” explains Mark.
The ease of the interface, the usability, the fact that we cangenerate reports out of it- it’s a one stop shop.”

EFFICIENCY FROM THE ONSET“I wasn’t expecting to see efficiency straight off. Thefeedback I’ve had back from the team is really positive,
some people have completed their work before thedeadline. They can see how user friendly it is and how
much faster they can get their work done,” reveals Mark.
“The beauty of Centric is that it’s cloud-based. You can use
it even if you’re not coming into the office. The pandemic
is a classic example, you know you’re in lockdown for
5 days, but it doesn’t stop you working, it doesn’t stop you
moving forward.”

EFFICIENCY & ACCURACY“In the next months I think we are going to see efficiencies,
not only in creating styles but approving those styles too.
Centric PLM will link to our sales tool, so as soon as a styleis approved by sales, it’s pulled straight through into theirsystem, which is phenomenal. No more mistakes or pullingthrough incorrect information.”
P.E Nation will integrate its suppliers with Centric PLM for
maximum collaboration, to save time and ensure accuracy.
“Rather than having to send an email, information will
come straight from the system. You don’t have to open up
a massive costing spreadsheet that takes half an hour toupdate because it’s so complicated.”©2021 Centric Software Inc. All rights reserved.

RESULTS+ Single version of the truth
avoids data errors and missing
information+ Teams are working faster and havetime to focus on products again+ Supplier portal will create a fastand consistent exchange ofinformation+ Will reduce data entry during
production with PLM/ERP
integration

About P.E Nation (www.pe-nation.com)
P.E NATION was concepted in Sydney, Australia by Pip Edwards and Claire Tregoning.
Since its launch in March 2016, the brands’ street-meets-sportswear offering has expanded to include
extremely technical active wear, nostalgic 90’s streetwear, performance snow gear, accessories, fashion denimand now, a basics range. Always in constant motion, and moving at lightning speed, 2021, sees the expansionof the product categories, exclusive capsules, many global initiatives and like-minded brand collaborations forP.E NATION.
P.E NATION was born from a universal need for multi-faceted active wear, given the global shift towards
juggling a fast pace life. The lifestyle trend of women wearing active wear all day, showcased an actual gap
in the market, highlighting the need for fashion-active wear: active wear, that is design-driven and led byrelevant global fashion trends, with curated seasonal colours, and considered silhouettes, styled and outfitted
in a fashionable way, yet working with key performance fabrications and technical properties attributed tosportswear. Couple this, with a distinct and signature aesthetic, that is highly recognizable and un-wavering,
and a clear vision and voice for the brand, this has been the very basis of building and creating one of themost coveted and adaptable active wear labels, that is disrupting the global athleisure market, taking on theinternational scene with verve.
The P.E NATION philosophy is centred around quality design and construction, whilst offering fashion forward,
comfortable and fashionable pieces, specifically designed to take you from the studio to street. The brandreflects a sense of strength in unity and community, encouraging women to find their passion and flair andcelebrate an active way of life. P.E NATION. Active-streetwear for urban life, lived at fast-pace. Designed toperform, all day, every day.

ABOUT CENTRIC SOFTWARE (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital
Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics
and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform,
Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality andproduct portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB
focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform(CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software
pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens
of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such
as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with thehighest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time tomarket, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader
in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring
to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost& Sullivan in 2012, 2016, 2018 and 2021.

www.centricsoftware.com© 2021 Centric Software, Inc. All rights reserved. Centric Software is a registered trademark of Centric Software, Inc.
All other brands and product names may be trademarks of their respective owners.