© Noriko Hayashi / Greenpeace (top), Buse Altun / Greenpeace (bottom)

Greenpeace Japan

Annual Report1

Annual Report 2021

2021

Reflecting on 2021
promote a circular society based on 100% renewableenergy. Especially thanks to deeper and closer
cooperation with other Greenpeace offices in East
Asia (Beijing, Hong Kong, Taipei, Seoul), this year
we were able to work even faster, take on bolder
challenges and create more profound impacts.

On the 15th of September 2021, Greenpeacecelebrated its 50th anniversary. It is thanks to the
support of people like you that what started as ahandful of people united over a single cause has
been able to grow into a global environmental NGO
working in over 55 countries and regions acrossthe world. I would like to take this opportunity to
express my sincere gratitude to you all for yourongoing support. 2021 was also a year of many
challenges, being the second year in a row thatmany restrictions had to be imposed on our work
due to the COVID-19 pandemic. Nevertheless,it was a great pleasure to be able to celebrate
this important milestone of half a century ofGreenpeace with our supporters through various
online events and programs. 2021 was also a yearof internal restructuring in order to strengthen our
cooperation with Greenpeace East Asia. This has
enabled us to maximise our strength as a globalorganisation, and will make it possible for us to act
even more quickly and more effectively in response
to global environmental challenges in the future.

In March, we started our campaign for the
decarbonisation of Japan’s automobile industry,
and in December, Toyota Motor Corporation
announced that it would end the sale of all fossil
fuel-powered cars in its Lexus Brand globally by2035. The company also announced the sale of
100% zero carbon emission cars, for its otherbrands, by the same year in Western Europe.
In February, we started a campaign calling onStarbucks Japan to shift from a business model
reliant on single-use plastic or paper cups to a“reuse” system. From November, Starbucks
Japan started an experimental implementation of
reusable cups in Tokyo, with the company’s CEO
speaking about the importance of “reuse”. We willcontinue to campaign for Starbucks to implement anationwide “reuse” system.

As I reflect on the past year and look forward to
the next, I am keenly aware of the many critical andurgent environmental issues that still require ouraction.

Greenpeace Japan has also been collaborating withcitizens through the “Zero Emission” network. In
2021, numerous local governments adopted Zero
Carbon City Declarations following campaigningby members of the “Zero Emission” network,
successfully laying the groundwork for concrete
zero-carbon roadmaps to be formulated henceforth.

2021 marked 10 years since the Tohoku Earthquake and Tsunami and the TEPCO Fukushima
Daiichi Nuclear Power Plant accident. On thisoccasion I was, once again, made painfully awarethat once a nuclear accident has occurred wecannot put things back to the way they were, evenwith the latest science.
In August, the Intergovernmental Panel on Climate
Change (IPCC) published their latest report, statingthat global average temperatures have alreadyrisen by 1.09℃ in comparison to preindustrial times.
Faced with such a situation, it is easy to lose
hope. However, while we are definitely in a criticalsituation, it is still too early to despair and we mustremind ourselves that the IPCC report also told
us that it is still realistically possible to limit global
warming to within 1.5℃. In Autumn 2020, theJapanese government finally declared its intention
to become carbon neutral by 2050. Following thisdeclaration, domestic movements working towards
a decarbonised society have gained momentum.

We ask you tocontinue supporting
Greenpeace and ourwork so that ourchildren and grandchildren living 100
years from now will
inherit a diverse andhealthy planet.

In light of this domestic climate, and aiming totake full advantage of recent changes within thebusiness world, we have run diverse campaigns
aiming to further accelerate measures against
climate change, to protect biodiversity and to© Chiaki Oshima / Greenpeace

Greenpeace Japan believes that our 50th
anniversary should be an opportunity to look hardat the future that lies ahead of us, rather thansimply a moment for reflecting on the past. Goingforward, we will continue to work as an “NGO ofaction”, committed to a bottom-up approach andrigorous scientific solutions.

Greenpeace Japan
Executive Director, Sam Annesley01

Annual Report 2021

8,3696,000
295
2,418,625
3,327

Supporters

Event participants

Volunteers

Greenpeace Japan
website total views

Greenpeace Japan
media coverage

Key Figures : the year in numbers© Christian Åslund / GreenpeaceCampaign Summary
Climate & Energy
Building apathway to 2050
Net-Zero without
nuclear power orfossil fuels© Noriko Hayashi / Greenpeace

Greenpeace Japan launched the Driving Change(#DriveChange) campaign in March 2021 to callon leading Japanese auto company Toyota to
step up and become a global leader in climate
action. We collaborated with Greenpeace offices
in Seoul, Beijing and Germany, as well as otherenvironmental NGOs working in North America,
Australia and South East Asia to call on Toyota
and other major Japanese automakers tosignificantly speed up their efforts to reach thefollowing four key targets.

In 2021, Greenpeace Japan played a critical rolein shifting Japan’s energy politics by challenging
major corporations (in the auto and ICT industry)
to move away from fossil fuel-based businessmodels, and by pushing subnational actors (local
governments, municipalities) to increase climate
targets and to establish a framework for 100%
renewable electricity. We made climate impacts
more visible by connecting them to people’s daily
lives, and highlighted that climate risk is also
an economic risk. Furthermore, we helped tomaintain public opposition to nuclear power bycontinuing our radiation surveys in Fukushima.
We also addressed the radiation contaminatedwater crisis through international political bodies(IMO, UNHRC, etc) in order to stop the Japanese
government’s ocean discharge plan.

1. Phasing out the sale of new ICE (internal
combustion engine) vehicles, including
hybrids, by 2030.

2. Supply chain decarbonisation in line with
the Paris Agreement.

3. Reducing consumption of virgin materials in
manufacturing, and increasing recycling anduse of recycled materials, particularly rareearth metals used in batteries, and moving
towards a 100% closed loop system.

＃DriveChange Campaign
99% of cars worldwide are still burning fossil
fuels, and transportation contributes to 24% of
direct CO2 emissions from fuel combustion, withpassenger vehicles responsible for the largest
amount of this at 45%. As such, it is clear how
important it is to decarbonise the car industry inorder to stop climate change.

4. Shifting the auto industry business modelfrom a sales-centric model to a mobility
service provision-centric model.

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The “Zero Emission” campaign working with citizens for carbon
neutral municipalities“Zero Emission Tokyo” is an activism community
founded by Greenpeace Japan in September
2020 that works to mitigate climate change. It
continued to be very active throughout 2021,
too. The group’s activities helped achieve “ZeroCarbon City” declarations in Minato City, Chofu
City, Komae City, Chuo City, Shinjuku City,
Kita City, Koto City, Sumida City, Nakano City,
Suginami City, Chofu City, Machida City and
Meguro City. Significantly, in Minato City, thegroup submitted multiple petitions calling forbuildings within the city to procure renewableenergy and implement energy saving measures,contributing to the adoption of the “MINATO
Renewable Energy 100” project, which aims for
100% of electricity used in the city to be fromrenewable energy.

Throughout 2021 we introduced this topic toGreenpeace audiences through a variety of
media, including a social media campaign andvarious videos produced in collaboration withcreative agencies. These included “The Ad We
Want You To Make”, Don’t Panic, as well as“Haters Gon’ Hate”.

From 2021 the word “Tokyo” was removed fromthe group’s name making it open to citizens fromall over Japan. As of the end of 2021 there were1,000 members on the Facebook group and 500
on the more active Slack group, with participantshailing from Hokkaido in the north to Okinawa
in the south. At the end of April 2021, Nagano
prefecture announced its 2030 greenhouse gas
target as part of its global warming plan. Initiallythis target remained low at 48%, however,following a strong campaign by members of
the Zero Emission community the prefecture
eventually raised it to 60%.

We also released a number of investigative
reports, most notably the “Auto Environmental
Guide 2021”, which ranked the top 10 global
automakers, and a research paper donein collaboration with UK research instituteCambridge Econometrics, “The macroeconomicand environmental impacts of decarbonising
Japan’s passenger car fleet”. Our ranking report
was the most successful release of the year,
garnering significant media attention and was
ultimately cited to Toyota CEO Akio Toyoda at apress event in December.

In order to take advantage of the Tokyo
Prefectoral Election that was held in July, we
published the “100% Renewable Energy Scenario
in the Tokyo metropolitan area with green
recovery by 2050” report with the Institutefor Sustainable Energy Policies (ISEP), anddemonstrated that a 100% renewable energy
future is possible even for a metropolis such as
Tokyo.

The end of the year culminated in Toyota’s
December press event to which Greenpeace wasinvited as one of the few non-media observers,
where they announced changes to their battery
EV strategy. Despite being vocally opposed to
EVs in the past, at the event CEO Akio Toyoda
announced some significant changes to Toyota’s
approach and lineup, citing the necessity ofproviding low-carbon and zero-carbon vehicles.
Despite the progress made in 2021, there
are still significant deficiencies in the
decarbonisation actions being taken by Japan’s
leading automakers, and in 2022 the campaign
will continue to put pressure on them to truly
decarbonise and bring their fleet into the 21st
century.

The Nakano team meet with Nakano Ward Mayor

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candidates questions about climate change andpublished their answers online. For the Houseof Representatives Election, our campaign
to empower young voters to communicate
directly with their candidates using our written
questionnaire was widely reported in the media,
including on Japanese TV.

Climate impact - sea-level riseAt the end of June, Greenpeace East Asia
published “The Projected Economic Impact ofExtreme Sea-Level Rise in Seven Asian Cities in2030”, a report which provides a simulation of
the economic impact of climate change induced
sea-level rise. Prior to the publication of thisreport we also released a Japan sea-level rise
simulation map for 2030 and 2050, and a 3D
video showing projected flooding in Japanesecities.

4 years to go! Now is our chance toprotect the future2021 was also a year of strong collaboration withmany other NGOs and consumers’ co-operatives.
Taking advantage of the opportunity to submit
public comments regarding Japan’s proposed
Strategic Energy Plan, Greenpeace Japan took
on the role of steering body for the “Four years
to go! Now is our chance to protect the future”
campaign, ran a petition, and called on people
to submit public comments. The campaign
received the support of 228 organisations, and274,830 people signed the petition.

Greenpeace Japan also collaborated with
YouTuber and Okinawa based comedian withover 300 thousand followers, “Seyarogai Ojisan”
to make a video about sea-level rise.
Greenpeace is an official observer of theIntergovernmental Panel on Climate Change(IPCC), and following the release of their latest
report in August, we published an independent
briefing paper with key takeaways from the
Sixth Assessment Report, Working Group 1(The Physical Science Basis), and a related
explanatory blog.

Ten years since the TEPCO
Fukushima Daichi Nuclear Disaster
A comparison of major Japanese political parties by
the “4 years to go!” campaign

2021 marked ten years since the TEPCO
Fukushima Daiichi Nuclear Disaster.
Greenpeace took this opportunity toconsolidate results from a decade of radiation
surveys into a single report. Although thesurvey conducted in Autumn 2020 had to bescaled down due to COVID-19, we were able toElections for the Tokyo Prefectural government
and the House of Representatives were also
held in 2021. In collaboration with membersof the “Zero Emission” group we asked
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government decided to discharge the polluted
radioactive water that is currently being stored
within the TEPCO Fukushima Daiichi Nuclear
Power Plant into the Pacific ocean. Within 15
minutes of the announcement, Greenpeace
published a statement strongly condemning thedecision that was broadcast across the global
media.

obtain the latest data measurements by working
in close collaboration with our overseas teams.
As well as the radiation survey report, we also
worked with external experts to create anotherreport that analyses the decommissioning
roadmap for the Fukushima Daiichi Nuclear
Plant. These two reports together give acomprehensive overview of the past and futureof the nuclear disaster. We held a press
conference to announce these two reports,
held in four languages (Japanese, English,
Korean and Mandarin) that was attended byapproximately 50 domestic and international
journalists - a credit to the internationality ofGreenpeace as an organisation.

Following the government’s decision, TEPCO ismaking preparations to dump the radioactive
water in 2023. Greenpeace will scrutinise every
step TEPCO takes while campaigning on theissue both domestically and internationally. For
example in Japan, Greenpeace submitted publiccomments responding to the Environmental
Impact Assessment published by TEPCO,
pointing out serious issues associated withthe ocean discharge plan. InternationallyGreenpeace worked to raise the issue to theInternational Maritime Association (IMO).

© Greenpeace

Alongside our ongoing scientific research, we
also created a website to bring together anddocument the real voices of people affected by
the nuclear accident. These testimonials madeit clear that the disaster is still ongoing. The
research team returned to Fukushima in Autumn
2021 to conduct another radiation survey.
Greenpeace will continue to dedicate resources
to its work relating to the nuclear disaster andnuclear power.

© Masaya Noda / Greenpeace

In addition, we are also working to ensure that thevoices of local people working in fisheries who
risk losing their livelihoods from this decision, andthe concerns of other Asia Pacific Nations, areheard all around the world. We will continue todo all that we can to stop the contaminated waterfrom being discharged into the ocean.

Green Tech Ranking - Race to Green
In our first ever regional tech ranking report,“Race to Green”, Greenpeace scored 30* top
tech companies in the region on climate action
and renewable energy use. We evaluated thecompanies in four categories: commitments,
actions, data transparency and advocacy, andgraded them each on a scale of A+~F. Although
Japanese companies such as Sony (C+) wereclassed among the top three of those evaluated,
there is still significant room for further
improvement, with less than 10% of Sony’s offices
currently using renewable energy, for example.

© Christian Åslund / Greenpeace

Special Website “Lives of Fukushima”

Stopping the discharge of Fukushimaradioactive water into the ocean
Despite opposition from local residents andthe international community, the Japanese06

Annual Report 2021

a reply. Unfortunately their response did notinclude phasing out fossil fuels as a preventative
measure.
In February, Greenpeace published a briefing
paper about the accident and corporate social
responsibility in collaboration with “Sustainability
Brand Producer” Naoki Adachi. The paper
demonstrated that as a company’s impact onsociety or the environment grows, so does thescope of the company’s social responsibility.
The paper also emphasised the importanceof phasing out fossil fuels in order to achievecarbon neutrality by 2050.

© Sungwoo Lee / Greenpeace*Japanese companies included in the report wereSony, Fujitsu, Panasonic, Renesas Electronics, Rakuten,
Softbank, Hitachi, Toshiba, Yahoo and Canon.

In August, one year after the accident,
Greenpeace participated in a stakeholder roundtable held by MOL, and once again emphasised
the importance of phasing out fossil fuels as
part of our ongoing follow-up of the accident.

The Mauritius oil spill and corporate
responsibility
In 2020, a cargo ship ran ashore off the coastof Mauritius and 1,000 tonnes of fuel spilled out
into the beautiful waters of a coral reef, raising
many questions about corporate responsibility.
In January 2021, six months after theaccident, Greenpeace sent an open letter toshipping company Mitsui Osk Lines (MOL)
that was chartering the cargo ship at the time,
requesting information about the current
local situation and measures they are taking
to prevent a recurrence of such an incident.
Approximately one month later, we received© Rajiv Groochurn / Greenpeace

Report published•••“Briefing paper: The Mauritius oil spill and corporate responsibility”(Japanese version only) 4 February 2021

Special Website “Lives of Fukushima” (English) 4 March 2021

“Briefing paper: Ammonia co-firing in coal fired power plants- JERA and the Japanese government’s costly and toxic choice”(Japanese version only) 27 March 2021•

“100% renewable energy scenario in Tokyo metropolitan
area with green recovery by 2050”(Japanese version only) 8 June 2021
This study investigates the possibility of a 100% Renewable Energy
Scenario in the Tokyo metropolitan area that is compatible with green
recovery in response to the Tokyo Metropolitan Government’s “ZeroEmission Tokyo Strategy”. Based on the energy conservation
scenario, the report examined a scenario in which 100% renewableenergy is used for final energy consumption in all sectors, andconducted an energy model analysis using EnergyPLAN.

•“Leaflet: Climate crisis election action guide”(Japanese version only) 10 June 2021

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Report published (cont.)•“The projected economic impact of extreme sea-level risein seven Asian cities in 2030”(Full version in English, Japanese summary) 24 June 2021
Rising sea levels and flooding are a threat to coastal cities.
Greenpeace selected seven cities in Asia (Manila, Bangkok, Hong Kong,
Jakarta, Seoul, Taipei, and Tokyo) that are economic centres and thatare located on or close to the coast to analyse how their grossdomestic product (GDP) could potentially be impacted by extreme
coastal flooding in 2030 with the business-as-usual (BAU) carbonemission scenario, also called the RCP8.5 scenario. The analysis
suggests that the climate crisis may affect the economies of thecities analysed in less than one decade unless we act immediately toapidly reduce in greenhouse gas emissions.

•“Key takeaways from IPCC Sixth Assessment Report,
Working Group 1 (The Physical Science Basis)”(Japanese version only) 12 August 2021
Greenpeace is an official observer of the Intergovernmental Panel on Climate Change (IPCC),
and following the release of their latest report in August, we published an independent briefing
paper, with key takeaways from the Sixth Assessment Report, Working Group 1 (The PhysicalScience Basis).

•“Countdown to Zero - Comparison of major automakers’ carbon emission levels andcompliance in China, the EU and the USA”
(Full report) 22 September 2021
Greenpeace looked at four of the world’s best-selling auto brands — Volkswagen, Toyota,
Hyundai-Kia and Honda — and how they were doing on complying with CO2 regulations in
China (2016-2020), the EU (2016-2019) and the US (2017-2019). The report found thatmajor automakers from East Asia repeatedly failed carbon emissions standards. They also didmarkedly worse in those markets with weaker regulations, showing huge double standards intheir climate change commitments.

•“Auto Environmental Guide 2021” (Full report) 4 November 2021•

“Race to Green - Scoring tech companies from China, Japan•

New research from Greenpeace East Asia analysed the world’s top 10 automakers’
decarbonisation efforts, ranking Daimler, Ford, General Motors, Honda, Hyundai-Kia, Nissan,
Renault, Stellantis, Toyota, and Volkswagen. None of the companies plans to phase out internal
combustion engine (ICE) vehicles earlier than 2035, which would make achieving the 1.5°C
climate goal very difficult, and seven out of ten automobile groups (Daimler, Ford, Nissan,
Renault, Stellantis, Toyota, and Volkswagen) do not have a complete ICE phase-out date in any
market for their main brands.

and South Korea on their climate action and renewableenergy use”
(Full report) 2 December 2021
In our first ever regional tech ranking report, Race to Green,
Greenpeace East Asia scored 30 top tech companies in the region
on their climate action and renewable energy use.

“The macroeconomic and environmental impacts ofdecarbonising Japan’s passenger car fleet”(Full report, Summary) 16 December 2021
This study examines several scenarios and assesses the macroeconomic and environmental impacts of decarbonising passenger
cars in Japan in the medium (by 2030) and long term (by 2050).
It provides details about real GDP projections, job gains, CO2
emissions reductions in the transition to low-carbon mobility, andimplications in policymaking and investment in charging infrastructure
and related technologies. This research was conducted by the
British Research Institute Cambridge Econometrics.

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Good Life

The “Reuse
Revolution”
is the answer
to the plasticcrisis© Soojung Do / Greenpeace

Measures to combat plastic pollution remain
inadequate both globally and within Japan. At
present, up to 1.2 million tonnes of plastic waste
are added to the world’s oceans every year. If
we do nothing, this amount is said to triple by2040. Furthermore, even if all the measurescurrently being proposed by governments
and corporations are implemented and aresuccessful, the amount of waste will still double
by 2040, compared to 2016. Moreover,plastic is not only polluting our oceans, but it
is becoming more and more clear that plastic
creates serious problems throughout its lifecycle, such as contributing to climate change
and land pollution, and damaging human health.

system that doesn’t even use paper cups” in thesame month. We have been holding ongoing
discussions with Starbucks, calling on them toestablish “reuse goals”, implement a “reuse”
system across Japan, and only use reusable
tableware for eat-in customers.
When submitting the petition to Starbucks,
we also included an analysis of the comments
we received from people who signed thepetition, rather than just showing the numberof signatures. Furthermore, as a new way toamplify the voice of citizens and to encourage
corporations to act quicker, we invited influential
climate activists and used clothing store DEPT
owner eri to join our meetings with Starbucks
as a representative of citizen supporters of thecampaign.

In order to solve global plastic pollution, we mustdrastically reduce the amount of plastic being
produced. For this to happen we must prioritise“reuse” systems. Greenpeace is campaigning
for the retail, consumer goods and catering
industries to urgently shift from a model reliant
on the mass production and mass use of singleuse plastics to a “reuse” system where resources
are not thrown away.

Cafe Campaign
In February 2021, Starbucks Japan (hereafter
Starbucks) announced that it would replace
its single-use plastic cups with paper cups
across Japan. In response to this, Greenpeace
Japan started its emergency campaign “DearStarbucks, we’re waiting for a new “reuse”

In August we published our report “Reuse
Revolution - Solutions for phasing out single-use
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packaging in the cafe industry”, which calledon the cafe industry to implement reuse systems.
We have started to see changes in the industry,
with Starbucks starting an experimental
implementation of reusable cups at its Tokyo
Marunouchi store in November, and its CEO
Mr. Mizuguchi saying, “promoting reusables is
an important issue. We will continue to try andexpand our reusable options, working towards
a future where using reusables is considered
normal and becomes the new standard”.
Greenpeace will continue to campaign forStarbucks to implement its reusable cup systemon a national level.

should be tackled as part of climate change”. In
the report “The Climate Emergency Unpacked- How consumer goods companies are fueling
big oil’s plastic expansion” we published in
November, we revealed the connection between
global consumer goods companies and big oil
through investigating the supply chain. We also
pointed out how both sectors have used therecycling myth as a smokescreen while actually
expanding a business model dependent on
single-use packaging.

Working with diverse stakeholders tobring the Reuse Revolution to Japan
While efforts by large corporations to combat
the plastics crisis remain biassed towards
recycling and alternative materials, Greenpeace
works to accelerate the higher priority shift
towards reusables. In May, we collaborated
with the Global Environmental Forum (GEF) to
host a symposium entitled “Reuse revolution!
Circular innovation starting from packaging”,
inviting guests from domestic “reuse”
companies, local governments and foundations
etc. The symposium was backed by the
Tokyo Metropolitan Bureau of Environment
and Kameoka City in Kyoto Prefecture. The
event received much attention, with more than
800 people from the corporate sector, media,
think-tanks, local governments and civil society
registering to participate. On the same day a
website that we co-created with GEF explaining
a “reuse” business model went live. Throughout
the year we also disseminated information
directly to the press by holding a series ofseminars about “reuse”.

© Made Nagi / Greenpeace

Furthermore, in 2021 we held 11 screenings(including co-hosting or as a guest speaker)of the documentary film “The Story of Plastic”.
Greenpeace Japan translated the Japanesesubtitles for this film in 2020, aiming to inform
more people about global plastic pollution in anaccessible way. Through the film screenings, wewere able to raise awareness about the urgencyof the issue to approximately 660 people,
including members of the media.

Waste-free shopping map “Goodbye
Waste” goes live
In May, we published the results of our “opinion
poll on single-use packaging/extras provided
when shopping” which revealed that morethan 40% of people think single-use bags or
packaging/extras are “unnecessary”, “something
they do not want to use”, or “something theywould not choose”, and that the majority ofpeople (56.4%) “would like to try out” “reuse”
services.
Around the same time, we also published theonline map “Goodbye Waste” that enables
people to search for and register stores where
they can shop without having to use single-use
packaging. This initiative has been coveredby numerous media outlets so far, including
Japanese TV, radio and magazines. The map
has more than 1,400 stores registered (as ofFebruary 2022).

Plastics and climate change
As the connection between plastics and climatechange becomes more and more apparent, an
opinion poll conducted by Greenpeace revealed
that many citizens believe that “the plastics issue10

Annual Report 2021

We also held an event to celebrate the launchof the “Goodbye Waste” online “plastic-free
shopping map”. The event was an opportunity
for volunteers to share their experiences ofusing the map. In October, we set up the“Goodbye Waste” official Instagram account,where our volunteers introduce stores from allaround Japan that have been registered on theplatform. The account acquired approximately
400 new followers in the first four months after
it was set up.

reported all over Japan. Invasive species andinfectious diseases expert Kouichi Goka of the
National Institute for Environmental Studies
Japan points out that one cause of this is anover-expansion of the global economy to support
modern-day mass-production and consumption.
We ran a campaign, with the supervision of Mr
Goka, to sensitise people to these dangers thatlurk close by, and to promote circular and local
lifestyles.
As part of the campaign, we used humour tospread the message that excessive globalisationand global warming could enable potentiallyharmful creatures to enter our biosphere. We
displayed a giant “thank you letter” from fire ants
to humans in the consumer capital of Japan,
Shibuya, Tokyo. The letter reads “thanks to you
we are now also able to live in Japan”.

Breaking away from mass-production
and consumption to protect
biodiversity
Sightings of dangerous creatures, such as fireants that have a painful bite and can cause
an anaphylactic reaction, or the yellow fever
mosquito known to carry various infectious
diseases, such as dengue fever, have been

Report published•••“Opinion poll on single-use packaging/extras provided when shopping”(Japanese version only) 25 May 2021
Greenpeace Japan published the results of its “Opinion poll on single-use packaging/extras
provided when shopping”. More than 40% of respondents said that single-use bags/packaging
etc, provided when purchasing products are “unnecessary”, “something they do not want to use”
or “something they would not choose”. Furthermore, more than half of respondents (56.4%)
answered that they would like to try new waste-free alternatives that are being implemented inother countries. The results of the opinion poll point to a high level of public interest in reducing
waste and protecting the environment.

“Reuse Revolution - Solutions for phasing out single-use packaging in the cafe industry”(Japanese version only) 23 August 2021
Greenpeace Japan published this report focusing on phasing out disposable cups in cafes. The
report is made up of five chapters, 1. Moving on from a “disposable culture”, 2. Domestic cafe
industry initiatives for reducing single-use packaging, 3. The reality of single-use cups, 4. The
solution: reusable cups, 5. Recommendations for adopting reusable cups.

“The Climate Emergency Unpacked- How consumer goods companies are fueling big oil’s plastic expansion”(Full report in English, Japanese summary) 9 November 2021
This report exposes the business links between the world’s largest consumer goods and fossil
fuel companies and the overall lack of transparency around emissions from plastic packaging.
Greenpeace Japan created a Japanese language summary of the original report.

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Global Campaign

50 yearsof working
together
for a better
future© Bernd Hartung / Greenpeace

Japan joins global treaty to protect
30% of the earth’s land and oceansby 2030 for the first time

Greenpeace was founded half a century ago.
Now, with offices in over 55 countries andregions around the world, we use ourinternational network to find solutions to global
environmental issues.

The world’s oceans cover 70% of the planet’s
surface and play an essential role in absorbing
CO2 and stabilising the climate. However,overfishing, excessive resource extraction andplastic pollution are threatening the oceans’
ecosystems. Greenpeace has been working
globally since 2019 to make 30% of the highseas a marine sanctuary, by 2030. We havebeen lobbying governments around the world
with the support of more than 3.5 million people.
Greenpeace Japan also participated in thiscampaign, submitting a petition (signed by 8,245
people) to the Ministry of the Environment withmodel, climate activist and Greenpeace Oceans
Ambassador, Lillian Ono.

As climate change progresses and we are being
warned that extreme weather events will become
even more frequent, 2021 was no exception.
July was the hottest on record in terms of global
average temperatures, and record heat waves
were recorded in North America, Russia and theArctic. Severe wild fires raged across California,
the Mediterranean, Siberia and large-scale
flooding occurred in Germany. Floods were also
reported in Australia, India and China. In Japan,
torrential rains caused a large-scale landslide in
Atami in July, while record heavy rains in August
also caused widespread damage.
The effects of the climate crisis are felt all overthe globe,and marine pollution flows aroundthe planet on ocean currents. By their very
nature, environmental issues have no borders.
As an international environmental NGO, we willcontinue to join hands with people all aroundthe world to campaign for governments andcorporations to address global environmental
crises.

And in January 2021, the Japanese government,
which had previously not supported this target,
joined a coalition calling for the protection of aminimum of 30% of the world’s land and oceans,
officially endorsing the 30% target for the firsttime.
This is a critical first step. Greenpeace willcontinue to use its global network to ensure thatJapan fulfils its responsibility as a global leader,
and to ensure that a treaty which protects 30%of the world’s land and oceans becomes a reality
by 2030.

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Calling on large corporations, such as
Coca Cola, to shift to a “reuse” model

petition, and Greenpeace Japan is campaigningdomestically to garner more support for the
movement in Japan.

© Tim Aubry / Greenpeace

According to a brand audit of plastic waste
found in oceans and rivers across 45 different
countries, run by the global “Break Free
From Plastic” network, Coca-Cola was the top
polluter again in 2021, four years in a row.
Other corporations that are regulars in the top
polluters list include Pepsi and Nestle.
Greenpeace is calling on Coca-Cola, Pepsi,
Nestle and Unilever to “become lead actors
in the solution to the plastic crisis, rather
than being the cause of it”. Globally, morethan 7 million people have already signed the50th Anniversary© Buse Altun / Greenpeace

50 years ofGreenpeace

Greenpeace celebrated its 50th anniversary on
the 15th of September 2021. It is thanks to
you and the millions of Greenpeace volunteers,
donors and supporters around the world that wehave been able to come this far. We started out
as a group of 12 activists, trying to stop nuclear
testing. Now, we have grown into a global
environmental NGO, working in over 55 countries
and regions with approximately 3,532 paid staff.
As an “NGO of action”, committed to a bottomup approach and rigorous scientific solutions, wewill continue to work with people all around theworld so that children living 100 years from now
can inherit a diverse and healthy planet.

Greenpeace 50th Anniversary Event
We held a 50th Anniversary event with
Greenpeace Japan Ambassadors Masahiro
Takemoto and Daisuke Yosumi, entitled“Changing lifestyles and businesses:
Environmental Action/Activism”. The event
focused on what individuals can do in their
13

Annual Report 2021

lives, places of work and society in order tomitigate the climate crises. The event was agreat success with approximately 250 people
participating. We reflected on the past 50
years and looked forward to the next half
century, examining themes such as “peace”,“the climate crisis” and the “future of the youth”
and discussed how to connect these with
Greenpeace’s work. The time was filled withmany ideas for the future and unique insightsfrom the Greenpeace Ambassadors.

 e envisage a society where the way we liveW
our daily lives ensures that we will be able
to pass on the earth’s “many diverse fruits”
to future generations. We envisage people
100, 200, 1000 years in the future finding
this planet “beautiful” in the same way that we
do today. To make this vision of tomorrow a
reality, we must fulfil our responsibilities astoday’s inhabitants of the earth.

MissionProtect nature, protect life and protect our
future. Greenpeace Japan’s mission is to be
an “NGO of action”. We work with people
in Japan who share our beliefs about theenvironment, using a bottom-up approachand rigorous scientific solutions to create adiverse and peaceful future that is free fromthe threat of climate change. We do this tobuild a society where “things that are good forthe environment” are not considered out of theordinary, but are a routine part of day-to-day
life, business, and policy decisions.

It has been a year since Mr. Takemoto and
Mr. Yosumi became Greenpeace Japan
Ambassadors; a year of many new connections,with some people learning about Greenpeace forthe first time through them, or making their first
donation through an event they joined.

Launching the “Greenpeace Japan
NEXT 100 Project”
Greenpeace Japan believes that this importantmilestone of half a century should be an
opportunity for us to not only reflect on thepast, but also look hard at the future thatlies ahead of us. To this end, we have set up
the “Greenpeace Japan NEXT 100 PROJECT”
to propel us through the next century witheven more strength and passion, towards theideal future that we envisage. It is also an
opportunity for us to reflect on the reason forGreenpeace Japan’s existence and our vision of
the future. The answers to these reflections will
help us to reinforce our strengths and sense of
purpose as we invite more people to join us andbuild a better future together.

Greenpeace Japan adopts a new“Mission”, “Vision” and “Slogan”
Greenpeace’s 50th year anniversary was anopportunity for us to adopt a new “Mission”,“Vision” and “Slogan”.

Slogan“Act today for the future”

VisionSo that children living 100 years from now will
inherit a diverse and healthy planet.
14
Annual Report 2021

© Chihiro Hashimoto / Greenpeace

Volunteers and Interns

Making use of online tools tocollaborate, organise and raiseawarenessfrom a concern for the climate, and publisheda write-up of the interview. Our interns also
created the “Stop Climate Change! Action Guide”
aimed at people who want to take action toprevent the climate crisis. They also played an
important role in the “Zero Emission” network,of which Greenpeace Japan is the secretariat,
helping manage the group and interviewing
candidates from the Tokyo Prefectoral andHouse of Representatives Elections andaggregating the results of these interviews.

As part of our petition and campaign “DearStarbucks, we’re waiting for a new “reuse”
system that doesn’t even use paper cups”,
Greenpeace volunteers collected and analysed
messages received from over 2,400 people,
before consolidating these into a presentationthat they submitted to Starbucks. In preparation
for the May launch of the “Goodbye Waste”
shopping map, our volunteers also created a
database of stores all across Japan that sellgoods by weight or enable you to use your own
containers.

Open Volunteer Seminar“Let’s learn about new initiatives forplastic waste solutions”

The “Side by Side” team organises and runs
monthly study sessions for volunteers. In 2021
their events covered various topics such as
single-use plastic and food waste, creating an
opportunity for volunteers to learn about abroad range of environmental issues. “TeamPlants” works to raise awareness about a “LessMeat” lifestyle where one consumes less meat.
Throughout 2021 they held events and usedsocial media to raise awareness about therelationship between industrial livestock farming
and deforestation, or to share simple vegetarianrecipes. Over the year, the volunteer teams
organised a total of 14 events, which wereattended by close to 400 people.

In February, the “Side by Side” team organised
an open volunteer seminar entitled “Let’s learn
about new initiatives for plastic waste solutions”.
Eric Kawabata, APAC General Manager at
shopping platform “Loop”, spoke at the event,which was a great opportunity for participants

In 2021, Greenpeace interns interviewed anorganic farmer who practises organic farming
15

Annual Report 2021

to learn about ways to solve the plastic waste
crisis.

Plastic-free university event:“Plastic-free trip! Get that holiday
feel while learning about ‘eco’
initiatives around the world”
In July, the university student team “Plasticfree University” hosted the event “Plastic-free
trip! Get that holiday feeling while learning
about “eco” initiatives around the world”. Ata time when many study abroad programs
have been cancelled and it is difficult to travelinternationally, the event aimed to be a fun
opportunity for people to learn about plasticfree initiatives while also enjoying virtually
travelling around the world. The event had
quizzes introducing different projects fromdifferent countries, and a talk session by guests
who have spent time overseas.

“Goodbye Waste” launch event
We held an event to celebrate the launch of the“Goodbye Waste” online “plastic-free shoppingmap”. The event was an opportunity forvolunteers to share their experiences of using
the map. In October we set up the “Goodbye
Waste” official Instagram account, where ourvolunteers introduce stores from all around
Japan that have been registered on the platform.
The account acquired approximately 400 new
followers in the first four months after it was setup.

16
Annual Report 2021

Ambassadors© Noriko Hayashi / Greenpeace

Diversity and action forthe planet’s future

Despite the fact that many COVID -19 related
restrictions remained in place throughout
the year, we were able to engage with a large
audience by using online platforms and working
together to change societal systems. By
collaborating with influential people, we wereable to get Greenpeace’s message out to a newaudience.

an activist and cultural anthropologist, shareda powerful message stating that “democracy
and nuclear power are incompatible” and that
he wants “the younger generation to havethe courage to question everything that they
have been told is ‘realistic’ up until now”, andimpressing upon us the need to “all make a
new reality together”.

Rethinking the decade that followed
the nuclear disasterA digital picture book- environmental education for all thefamilyGreenpeace was joined by Tsuji Shinichi (cultural
anthropologist) and Tatsuko Okawara (fromKoriyama city in Fukushima prefecture) for an
event reflecting on the decade that followed the
TEPCO Fukushima nuclear power plant disaster,and the next ten years to come.

This picture book was created in response toreflections by our university student interns
that “they weren’t taught about the environment
when they were younger” or that “they wishedthey had known about environmental issues
earlier”.
Official supporter of the project, Arie Mizusawa(entrepreneur), collaborated on the book

Mr. Tsuji, who is a leader of Japaneseenvironmental and social movements as both17

Annual Report 2021

of the campaign. eri shared comments frompeople who signed the petition, as well as
comments that she received directly in supportof reuse systems. Being able to incorporate
these diverse perspectives added further
significance to our dialogue with Starbucks.

narration that aims to teach children about
environmental issues. The story is told throughendearing characters and is a great tool forfamilies who want to talk about the environment
with their children.

A new musical collaboration
Connecting and bringing people
together for climate action

Singer-songwriter, DJ, model and poet RHYME
released a song about single-use plastic waste“#meburn” in support of Greenpeace’s “Reuse
Revolution”, and invited her listeners to alsojoin the campaign. This was a new sort ofcollaboration for Greenpeace Japan, withRHYME using her music and unique worldview totell people about the reality of plastic pollution.

Model and climate activist Lillian Ono joined us
as a guest speaker for our climate campaign
event, which focused on sea-level rise
mitigation. Ms. Ono, who is herself a memberof the “Zero Emission” network, spoke about
the importance of finding like-minded people
and working together. More than 70 people
participated in the morale-building event that
was a great opportunity for participants tounite for future climate actions.

© Yulia Shur

Incorporating diverse voices into our
dialogue with corporations© Kisshomaru Shimamura

eri「今日はスターバックスさんに皆さんの声を代表して届けてきました。スターバックスが変わった
ら、世の中が大きく動くと思います。地球資源を使い捨てない社会に向けて、日本のスターバックスにも世界の先進事例に並ぶような高い目標を立ててほしいです。私たち市民ひとりひとりの環境問題へのアクションももちろん重要ですが、同時に進む方向を示してくれるリーダーが必要です。『持ち歩く』というカルチャーを世界に広めたスターバックスが『どう持ち歩くか』という新しいカルチャーを私たちに広め、次の社会のあり方へ導いてくれることを期待します！」At Greenpeace, we have been holding ongoing
discussions with Starbucks Japan as part of ourcampaign for them to implement a returnable/
reusable cup system. In 2021, eri (usedclothing store DEPT owner and climate activist)
also joined these discussions as a supporter
18
Annual Report 2021

Finance
Greenpeace Japan’s financial report for the fiscal
year 2021 (January - December) was prepared inaccordance with the auditing standards generally
accepted in Japan (J-GAAS) and audited by the
SCS Global LLC Accounting & Auditing Firm. As
in previous years, we received both staffing andfinancial support from Greenpeace International andGreenpeace East Asia, and donations from individual
supporters and private foundations. These invaluable
contributions enable us to act as an independent
campaigning organisation highlighting global
environmental issues and developing solutions for asustainable, green and peaceful future.
In 2021 our campaigns were focused on climate
and energy; renewable energy; zero emissions; the#DriveChange campaign (decarbonisation of theautomobile industry); nuclear power and radiation;
biodiversity; and plastics. 2021 was also a year ofinternal restructuring, which enabled us to maximise
our strength as an international environmentalorganisation and respond even more quickly andmore effectively in response to global issues.

Our Campaigns 2021
Zero Emission

Research & Media

23M (11%)

16.4M (8%)
Good Life& Plastic

Nuclear
8M (4%)

23M (11%)

Zero Emission
Climate23M(11%)&
EnergyZero
Emission

Research & Media
16.4M
(8%)
Research& Media＃DriveChange
Good Life
16.4M (8%)& Plastic
39M (19%)
Good Life
23M(11%)& Plastic

62M
Nuclear23M (31%)
(11%)
8M
(4%)
Nuclear
8M(4%)
Biodiversity
Crisis23M (11%)

Climate33M (16%)& Energy
Climate
62M(31%)& Energy＃DriveChange
39M (19%)＃DriveChange

62M (31%)

39M (19%)

Biodiversity Crisis
33M(16%) Crisis
Biodiversity
33M (16%)2021 saw an increase in revenues, both fromsupporters’ donations by ¥13.6M, an 8% increaseon last year’s donations, and a significant increasein contributions from GPI/GPEA by ¥51M, a 53%
increase on last year. Total revenue in 2021 was¥332M, up by ¥65M on the previous year’s ¥268M.

Fundraising
IncomeBreakdown of GPJ revenue 2021

55.6%

Revenue
Fundraising
IncomeFundraising
55.6%
IncomeExpenditure increased significantly by ¥105M, a
33% increase on last year. This increase was due
to higher spending on new and diversified campaign
activities, investments in digital fundraising andengagement, and investments in the organisation.
Total expenditure in 2021 was ¥422M compared to¥317M the previous year.

55.6%

Grants Income
44.4%

Revenue
Revenue

Grants Income
44.4%
Grants Income

Greenpeace accepts no corporate or government
donations in order to maintain an independent voice.
This means we rely on individual supporters andprivate foundations to fund our work. By making acontribution, you are joining our efforts to protect
our precious planet and find solutions to the planet’s
most critical environmental issues.

44.4%
Fundraising

Org. Support

133M (31.5%)

69M (16.4%)

Breakdown of GPJ expenditure 2021
Expenditure
Org. Support

You are helping Greenpeace investigate, campaign,
document and lobby so that children living 100 years
from now will inherit a diverse and healthy planet.
As an “NGO of action”, committed to a bottom-up
approach and rigorous scientific solutions, we havebeen able to drive climate and energy actions andprovide information to the public, including the media
and all of our supporters, concerning research,
publications and our campaigns.
We sincerely thank everyone who has supported ouractivities.

69M Support(16.4%)
Org.
Campaign
69M (16.4%)
220M (52.1%)

133M (31.5%)

Expenditure
ExpenditureCampaign
220M(52.1%)
Campaign
220M (52.1%)

19
Annual Report 2021

Fundraising
133M(31.5%)
FundraisingStatement of Operations from Jan. 1 to Dec. 31 2021

Operating Deficit（Unit : Yen）

Revenue

2021

FR IncomeFoundations, trusts, major gifts

Grants Income

Grants from GPI / GPEA*
Grants from other NROs*

Interest income

115,106,194

102,117,420

Miscellaneous

54,345,206

57,504,525

Non-operating Expend.

15,258,560

New donor contributions

Total FR Income

Non-operating Income

2020

Gain on sales of stock holding

Existing donor contributions

184,709,960

171,070,950

Net realized forex loss

0

Other Revenue

0

13,562TOTAL Revenue

332,309,960 267,548,308
2021

Deficit Before Tax

15,607,610

96,463,796

Cost & Expenditure

Total Non-op. Expend.

80,856,186

147,600,000

Total Grants Income

Total Non-op. Income

11,449,005

Loss of valuation stock holding

147,600,000

Taxes

Deficit After Tax

Assets
10,593,769

71,909,651

New donor outreach

3,568,354

Foundations, trusts, major gifts

Supporter database &coordination

1,994,090

Total FR Expenditure

Climate & Energy
Public info & OutreachEngagement

Program staff costs

Total Prgm. Expenditure

16,857,224

1,898,572

0

18,232,840

86,848,222

83,745,736

220,400,645

Org. Support Expend.

Operations & overheads

23,791,452

45,107,376

Org. support staff costs

Total Org Support
Expenditure

Contributions to GP
Contributions to GPI

TOTAL
Cost & Expenditure

Tangible assets

Intangible assets
Long term stockholdings
Other non-current assets

Total Non-current Assets

TOTAL Assets

338

0

2,946,629

339,70302,946,967
633

0

15,91014,975

15,91015,608-89,353,097 -53,927,849
70,00070,000-89,423,097 -53,997,849

Current Liabilities
Accounts payable

124,607,719

Accrued annual leave
Tax & social insurance withheld

23,698,905

Intercompany payable (GPEA)

41,857,643
65,556,548

0

7,017,000

2021

78,016,220

11,061,738
1,934,917

2020

152,583,091
10,077,842
1,359,153

91,012,875

164,020,086

902,416

1,075,402

29,700404,685648,720
538,000

2,118,836

1,106,640
530,000

3,116,727

93,131,711 167,136,813

Liabilities

686,783

68,898,828

0Contributions to NROs

Non-current Assets

1,633,197

25,371,614
3,641,416

Program coordination

Total Current Assets

3,451,939

92,487,358
3,458,283

Media & Communications

Other current assets

4,760,704

126,453,334

6,695,180

FR (trade) income receivable

3,230,228

132,687,377

Good life

Cash & cash equivalents

66,070,269

40,899,432

Program Expenditure

Current Assets

11,492,701

44,621,513

FR staff costs

550

339,153

Balance Sheet As of Dec.31 2021 （Unit : Yen）

2020

FR Expenditure

Existing supporter care
& development-89,676,890 -56,859,208

Total Current Liabilities

44,636,322
7,301,736
160,122

1,937,577

54,035,757

Fund Balance

772,915

Fund Balance at beginning

Deficit year-to-date

421,986,850 324,407,516

TOTAL Fund Balance* GPI : Greenpeace International

GPEA：Greenpeace East Asia
NRO：National Regional Offices

TOTAL Liabilities &TOTAL Fund Balance

6,891,869
64,9706,948,911

38,617,762

0Long-term Liabilities

TOTAL Liabilities

24,712,012

54,035,757

128,519,051-89,423,097

38,617,762

182,516,900-53,997,849

39,095,954 128,519,051
93,131,711 167,136,813※ Greenpeace Japan is a minimum shareholder of TEPCO and TOYOTA stock so that it can participate and vote in their shareholder AGMs to campaign for an end to fossil fuel and nuclear power, and to accelerate a shift towards renewable energy.

20
Annual Report 2021

Overview of Greenpeace Japan Organization【Address】 2nd Floor, NF Building, 8 -13-11 Nishi Shinjuku, Shinjuku, Tokyo, Japan 160-0023【Year established】April 1989
【Board Chairs】 Yoko Aoki and Makoto Teranaka【Area engaged in】 Global environmental protection which covers issues of climate change, energy
production, nuclear power, marine ecosystem, pesticides, toxics and forests.
【Geographical regions active in】 Worldwide【Organizational goal】 The prevention of environmental destruction on a global scale【Our approach】 ＊Conducting scientific research on environmental destruction and releasing to public＊Sharing information to media and supporters ＊Calling for actions that prevent environmental destruction＊Protesting at environmental destruction sites ＊Presenting alternative solutions to resolve environmental
problems ＊Lobbying and Advocacy to the government and corporate sectors ＊Monitoring and making
suggestions in the process of negotiating international treaties【Principles】 Non violent direct action (NVDA), political and financial independence【Supporters】 8,369 people in Japan, and 3 million people worldwide as of Dec. 2021
【Office staff】 36 staff members in Japan (including 9 part time staff) as of Dec. 2021
【International Headquarters location】Amsterdam, Netherlands.

Our Offices
Offices in more than 55
countries and regions
including Japan.

• Greenpeace International (Amsterdam, Netherlands)• Greenpeace European Unit (Brussels, Belgium)• Greenpeace Research Laboratories (Exeter, U.K.)

•
•
•
•
•
•

• Greenpeace USA• Greenpeace Canada• Greenpeace Mexico• Greenpeace Brasil• Greenpeace Andino (Argentina,
Chile, Colombia)

•
•
•
•
•
•
•
•

• Greenpeace Africa (South Africa,
Senegal, Congo, Kenya, Cameroon)• Greenpeace Middle East & North
Africa (Beirut)•• Greenpeace Australia Pacific• Greenpeace Aotearoa• Greenpeace Southeast Asia (Thailand,
Indonesia, Philippines, Malaysia)• Greenpeace India• Greenpeace East Asia (Hong Kong,
Beijing, Taipei, Seoul, Tokyo)

Greenpeace campaigns are your ideas© Sideris Nanoudis / Greenpeace

Greenpeace Netherlands
Greenpeace Belgium
Greenpeace Luxembourg
Greenpeace UK
Greenpeace France
Greenpeace Germany
Greenpeace Switzerland
Greenpeace Nordic (Denmark, Finland,
Norway, Sweden)
Greenpeace Greece
Greenpeace Italy
Greenpeace Spain
Greenpeace Czech RepublicGreenpeace Russia
Greenpeace Central & Eastern Europe(Austria, Bulgaria, Croatia, Hungary,
Poland, Romania, Slovakia, Slovenia)
Greenpeace Mediterranean (Israel,
Turkey)Our activities to solve environmental problems are
based on financial independence and politicalneutrality, supported by those who wish to protect
the future of our planet. The successes celebrated
in this report could not have happened without you.
Together, we can achieve a green and peaceful world
where everyone can live safe and secure lives.
Donate to us and be part of making this a reality.

You can DONATE
online or via yourmobile phone

03-5338-9810

supporter.jp @ greenpeace.org

国際環境NGO グリーンピース・ジャパン

Tel. 03-5338-9800 Fax. 03-5338-9817
www.greenpeace.org/japan
21@GreenpeaceJP

GreenpeaceJapan
AnnualReport 2021

greenpeacejp