AMI News Release
July 1st, 2004
NEWS FLASH: 2004 Japan Internet White Paper Survey Results

Internet Users in Japan Total 62.84Million
Broadband users exceeded narrowband users over 20 milion(End of February 2004)
Access Media International, Inc. (Headquarters: Tokyo, Japan; President: Atsuo Ochi) announced
the results of its survey on Internet usage in Japan executed at the end of February 2004.
This survey is based on the "AMI Japan Internet Trend Survey 2004". AMI has used
telephone-based surveys to measure penetration and web-based surveys to measure andanalyze information technology usage trends several times a year since 1996. This releasepresents the results of 2004 Survey round including the latest round, focusing on measuring andprojecting the scale and growth of the Japanese Internet user base.

Survey Results Summary< Telephone-based survey findings >・ Total number of Internet Users in Japan reaches 62,844,000 by the end of February 2004.
・ Number of Internet users in Japan has increased 111.3% over last year.
・ Number of Broadband users, who are accessed internet in households, reaches
2,2145,326 and first exceeds narrowband users.
・ Percentage of households in which at least one person uses the Internet, that is,Internet-using households, 78.1%.
< Web-based survey findings >・ 48.2% of internet active users have experienced in damage from computer virus
infection nearly doubled from last year.
・ Results and data of these surveys are to be published in part in the 2004 Japan Internet
White Paper. ( Sponsor : Internet Association Japan; Publisher: Impress,Inc.)<Survey Overview>

This nationwide survey on Internet access rates via telephone (subjects: 100,107
households; number of valid replies: 43,027), which has been conducted annually by AccessMedia International Inc. (AMI) since 1996.
・ The objective of this survey is to investigate and examine internet penetration and usage inJapan. The results of the survey are categorized by devices used for Internet access such as
PCs and mobile phones, and any other devices, then by location of Internet access (e.g. home,work/school, mobile settings). The survey also attempts to examine how the internet is used bydiffering members of each household. The complete report, including information not printed in
the 2001 Japan Internet White Paper, will be published and sold by AMI as the "AMI MarketStudy: Japan Internet Trend Survey Report 2004

Data: Transition in the number of internet users in Japan(1997 to 2004)

Unit: Tends of thousands of people

Transition in the number of Internet users in Japan (1997 to 2004)

8,000

6,700.0

7,000

5,645.3
5,533.7

6,000

6,284.4
6,229.7
5,925.3

6,435.0

5,170.4

5,000

4,619.6
4,383.0

4,000

3,504.3
3,263.6
3,040.0

3,000
2,307.1

2,000

1,000

884.0

1,830.01,937.7
1,666.0
1,508.5
1,430.0
1,147.01,228.8
1,009.7

571.8

Su
rv
eyofFeDe
b.1
c.1
99
99
77(Estimated)JuFen.1
b.1
99998(8Estimated)
DeAuc.1
g.1
99998(8Estimated)
JuFen.1
b.19
99999(EsDe
ti
mc.1
ated
999()
Estimated)
Ju
Fen.2
b00
.20000
（EDe
sti
c.2
m00
ate0(dEs）
tim
ated）
Feb.200
1
De
Juc.2
n.2000011(Estimated)
Fe
b.200
2
Jun.200
2
De
c.200
2Fe
b.200
3Jun.200
3De
c.200
3JuFen.2b.200
00
4(4EsDetimc.2ated004()
Estimated)

0©Access M edia/impress,2004— For more information —Access Media International, with management centers in Tokyo, Singapore, India and the US, is a
global media ventures consulting and research firm providing strategic consulting and market advisory
services to companies in the computer hardware & software, Internet service & content, advertising,telecommunications and digital media industries.
Access Media International Inc., (Tokyo) Tel: +81-3-5467-5771 • Fax: +81-3-5467-5785

Email: info@ami.co.jp ／url:http://www.ami.co.jp