HỘI CHỢ DU LỊCH QUỐC TẾTP. HỒ CHÍ MINH LẦN THỨ 17THE 17 TH INTERNATIONAL TRAVEL EXPO HCMC

0709.09.2023

LIÊN KẾT - PHÁT TRIỂN - BỀN VỮNGPOST SHOW REPORTBỘ VĂN HÓA THỂ THAO &DU LỊCH VIỆT NAM

ỦY BAN NHÂN DÂNTHÀNH PHỐ HỒ CHÍ MINH

Đơn vị chỉ đạo / Endorsed by:Bộ Văn hóa, Thể thao và Du lịch / Ministry of Culture, Sports & Tourism, Vietnam
Ủy ban nhân dân Thành phố Hồ Chí Minh / Ho Chi Minh City People's Committee
Đơn vị tổ chức / Organized by:Tổng cục Du lịch / Vietnam National Administration of Tourism
Sở Du lịch Thành phố Hồ Chí Minh / Ho Chi Minh City Department of Tourism
Công ty QC & HC Triển lãm CIS Việt Nam / C.I.S Vietnam Advertising & Exhibition JSC
Công ty TNHH Lê và Anh em (Le Bros) / Le & Brothers Company Limited

HTTPS://ITEHCMC.TRAVELPost show report

07 09.09.2023
Saigon Exhibition& Convention Centre(SECC), Ho Chi Minh City, Vietnam

EVENT FACT SHEETShow dates:
Venue:

07 - 09 September 2023

Saigon Exhibition and Convention Center (SECC)
Ho Chi Minh City, Vietnam
Total Exhibition Space: 8,800 sqm
No. of Exhibitors:
408 Participating Companies and Brands
No. of Buyers:
199 Hosted Buyers
Participating Countries: 42 countries and territories
Armenia, Australia, Austria, Azerbaijan, Belgium, Bulgaria, Cambodia, China, Croatia,France, Germany, Greece, Hungary, India, Indonesia, Israel, Italy, Japan, Kuwait, Latvia,Macedonia, Malaysia, Mexico, New Zealand, Philippines, Poland, Portugal, Qatar,Romania, Russia, Singapore, South Africa, South Korea, Spain, Taiwan, Thailand, TheNetherlands, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam.

46 cities and provinces of Vietnam
An Giang, Ba Ria - Vung Tau, Bac Lieu, Ben Tre, Binh Dinh, Binh Duong, Binh Phuoc, CaMau, Can Tho, Da Nang, Dak Lak, Dak Nong, Dong Nai, Dong Thap, Gia Lai, Ha Giang, HaNoi, Ha Tinh, Hai Phong, Hau Giang, Ho Chi Minh City, Kien Giang Province, Kon Tum,Lai Chau, Lam Dong, Lang Son, Lao Cai, Long An, Nghe An, Nha Trang – Khanh Hoa,Ninh Binh, Ninh Thuan, Phu Tho, Phu Yen, Quang Binh, Quang Nam, Quang Ninh, Quang
Tri, Soc Trang, Son La, Tay Ninh, Tien Giang, Thua Thien – Hue, Tien Giang, Tra Vinh,Vinh Long.
No. of Visitors:

25,000 visitors

202301ITE HCMC 2023 AT A GLANCE
352 Exhibition Booths
408 Participating Companies and Brands
25,000 Visitors
199 Hosted Buyers
42 Countries & Territories
46 Cities & Provinces of Vietnam

9,025 B2B Business Meetings
21 Hosted Media
155 Local Reporters
600+ Articles Links
10,000+ Fanpage Followers
600,000+ Tiktok Views

2023

02

OUR SPONSORSDIAMOND SPONSORSOFFICIAL AIRLINEDIAMOND SPONSORSOFFICIAL AIRLINEGOLD SPONSORSSILVER SPONSORSOTHER SPONSORS

202303

EXHIBITOR ANALYSISEXHIBITOR PROFILES
Hotel/Resort

53%

Airlines

18%

National/Regional

20%

Destination

10%

Cruise Operators

9%

Adventure Tour

12%

Attractions/Museums

7%

Restaurants

14%

Spa

7%

Golf Courses

3%

Travel Insurance

8%

Travel Media

7%

Others

8%
0%

20%

40%

60%

EXHIBITORS WERE SATISFIED WITH THE QUALITYAND QUANTITY OF VISITORS

8%

4%93%

96%

Quantity

Quality

8%

5%

5%

92%

95%

95%

Exhibitors evaluated the rateof achieving their objectives
for exhibiting at ITE HCMC 2023

Exhibitors intend
to continue participatingin ITE HCMC 2024Exhibitors are likely
to recommend ITE HCMC
to their friends or colleagues
in the future

2023

04

EXHIBITOR’S TESTIMONIALSSACO TRAVEL: During our participation in ITE HCMC 2023, wehave the opportunity to introduce our premium products andunparalleled services to both local and international customers.
We are thrilled to have the chance to showcase our top-notch
services to both our esteemed partners and valued customers.

ST. PETERSBURG: This is not my first time attending ITE
HCMC. We have started our business very well here formany years because the connection between Russia andVietnam is very good. Therefore, we can work, communicate and understand each other. We will definitely comeback next year.

SEOUL TOURISM ORGANIZATION: Vietnam is a very
important tourism market in Seoul, Korea. Recently, it has
been observed that Vietnamese tourists have a higher
average spending per person than Chinese and Japanese
tourists. I'm extremely pleased to have the opportunity topromote Seoul in such an important market as Vietnam.

TAIWAN TOURISM ADMINISTRATION: ITE HCMC 2023
was a very good opportunity for enterprises in the tourism
industry to interact with each other. We have met a lot of
qualified hosted buyers from all over the world and have
had the chance to seek new partners and potential cooperation. The activities at the event were also actively organized, and bustling with many presents.

202305BUYER ANALYSISBUYER PROFILESMICE Organizations
Event Planners
International Associations
Travel Agencies

Tour Operators
Online Tour Operators
Tourism Investors
FIT Organizers

GIT Organizers
Incentive Houses
Meeting Planners
Corporate Travel Managers

HIGHLIGHT FIGURES

19942

Hosted Buyers

Countries & Territories

9,025

96%

Business Meetings

Satisfied with ITE HCMC 2023

97%

99%

Buyers would like to come again as
Hosted Buyer at ITE HCMC 2024

Buyers rated the importanceto attend ITE HCMC for their business

202306BUYER’S TESTIMONIALS
25%

19%
15%
12%

11%

8%
6%

6%

More than
US$1 million

US$500,001- US$100,001- US$50,001US$1 million US$500,000 US$100,000

US$20,001US$50,000

US$20,001US$50,000

US$55,001US$10,000

Up to
US$5,000

Buyers expect to spend over the next 12 months
with the exhibitors as a result of their visit to ITE HCMC 2023

GOVIA TRAVEL (Hungary):
During my time at ITE
HCMC 2023, I had thechance to learn about thecountry's rich traditions
and natural beauties,
always accompanied by
the warmth and hospitality of the wonderful people.
I am certain that I willattend ITE HCMC again
next year.

NEW WAVE HOLIDAYS(Bulgaria): I'm delighted toparticipate in ITE HCMC
2023 as I had the unique
opportunity to meetcolleagues from all over
the world and force
business relationshipsthat would be of extreme
benefit for the future.

TRAVEL @WORLD (Turkey): ITE HCMC is organized very well withhigh-quality sellers andnew possibilities. Withouta doubt, ITE HCMC is thebest event to reach theright products for Vietnam
and the Indochina region.

MY OVERSEAS WEDDING(Australia): This is our firsttime attending ITE HCMC.
We have worked with many
luxury 4-star and 5-star
hotels. Moving forward, I
will invest more time inproduct development withmy partners. There willdefinitely be business deals
after ITE HCMC 2023.

202307

VISITOR ANALYSIS

25,000 visitors;
13,600 trade visitors &11,400 public visitors45.6%
54.4%

Trade Visitor
Public Visitor

MAIN INTERESTS IN ITE HCMC

98%

97%

Visitors would visit ITE HCMC again

Visitors would likely to recommend
ITE HCMC to their friends and colleagues

95%

98%

Visitors met their objectives
for visiting ITE HCMC 2023

Visitors were satisfied with theirexperience at ITE HCMC 2023

202308NATURE OF BUSINESS
36%
31%

23%
20%

13%

13%

Incentives
House

Tour Operator

Travel Agent

Tourists(FIT/GIT)

Event
Organizer

OthersVISITOR’S TESTIMONIALSITE HCMC 2023 was a great platform for us to update
the tourism industry in Asia region and meet new potential
suppliers for our future development in Vietnam.
Grand Booking GroupThe event was crowded with a lot of interesting activities.
We met some good partners here and would visit again
next year.

Unseen Vietnam Tours Limited Company

It was good to attend this year’s ITE HCMC as it gave
us a chance to meet our partners and extend morenetworking.
IASEA Travel Marketing

This was K-York
not myTravelﬁrst Service
time visiting ITE HCMC, but it was the largest one in the recent years. Though the tourism industry was notfully recovered after Covid-19, the event created many opportunities for both inbound and outbound enterprises to reconnect andseek new potential partners. I hope to make more positive cooperation after ITE HCMC 2023, and would definitely come backnext year.

Myhistourism Adventure
2023

09

EXHIBITION HIGHLIGHTS
WELCOME DINNER “HO CHI MINH CITY NIGHT”
05.09.2023 | Indochina Queen Dinner Cruise

ITE HCMC 2023 VIETNAM NIGHT - GALA DINNER “SHAPE OF VIETNAM”
06.09.2023 | GEM Center

2023

10

RIBBON CUTTING CEREMONY
07.09.2023 | Saigon Exhibition & Convention Center (SECC)

ITE HCMC 2023 THANK YOU PARTY08.09.2023 | Mai House Saigon Hotel202311CONFERENCES & SEMINAR•••••••••••••

High-level Tourism Forum “Digital Transformation Driving Tourism Development”
Specialized Conferences: Conference on Communication and Marketing Strategy to Attract International Tourists
Conference on Tourism and Hospitality Industry - Vietnamese Resort Tourism - Opportunities & Challenges
Specialized Conferences: Services provided for Halal Tourists
Specialized Conferences: An Introduction to Chile Tourism in Ho Chi Minh City
Specialized Conferences: An Introduction to Korea Tourism
Specialized Conferences: An Introduction to Japan Tourism
Punch Needle Workshop
The 4th Asean PR Conference 2023
Conference on Kien Giang Tourism Connection
Specialized Discussion: Sports Tourism
Specialized Discussion: Medical Tourism Development in Vietnam - Ho Chi Minh City
Specialized Conferences: MICE Tourism Development in Vietnam - Ho Chi Minh City

2023

12

ITE MOST
HCMCATTRACTION
2023 TOURISM
AWARD
BOOTH

BEST BOOTH DESIGN AWARDSUPPORTER AWARD

ITE PARTNER AWARD

2023

13MOST ATTRACTION BOOTH

TRAVEL FUN FAIR DAY FOR PUBLIC VISITORS

202314Hẹn gặp lại - See you again

THE 18TH INTERNATIONALTRAVEL EXPO HO CHI MINH CITY

09.2024
Trung tâm Hội chợ và Triển lãm Sài Gòn (SECC), TP. HCM
Saigon Exhibition & Convention Centre (SECC), HCMC
ĐƠN VỊ TỔ CHỨCORGANIZED BY

https://itehcmc.travel