Advertising Production GuidelinesThe Nikkan Kogyo ShimbunIndexAd DimensionsOutput Resolutions and Screen Rulings/Screen AnglesAd Material Submission RequirementsIllustrator・ Applications・ Color Mode in New Document panel・ Document Raster Effects Settings・ Colors in Illustrator・ Advertising Frames and Rules・ Font Sizes and Outlines・ Unnecessary Objects・ Overprint BlackIllustrator・ Overprint White Object・ Total Area Coverage Values (TAC Values)・ Placing Images・ Saving Illustrator FilesPhotoshop・ Application・ Color Mode and Resolution・ Color Images・ Trimming Images・ Save Image

1Ad Material Submission RequirementsApplicationsIllustrator: Use versions CS, CS2, CS3, CS4 and CS5, then save in EPS format when submitting. (ai format is not accepted)*When using Illustrator version CS6 and CC, save the file down to version CS5 to make sure there are no unreadable characters before submittingmaterial.

OSUse an operating system that is guaranteed to be compatible with Illustrator and Photoshop. (Mac and Windows)Ad Material Submission MediaUse one CD-R to submit the data for one ad material data set.
Write publication date clearly on the media. (Also write on the media if the material is an additional print.)Submit the CD-R with the Ad Material Submission Spec Form together with a hard copy of the final galley proof.
Do not compress the data files when submitting material on a CD-R.

File and Folder NamesUsable characters include full-width Kanji, Hiragana, Katakana, underscore "_" as a mark, and a dot " . " preceding the file extension.
Filenames must include the file extension.

Include hard copy of the Final Galley ProofMonochrome material: One final galley proofColor/single color material: Six color final galley proofs (either proofed on flatbed offset proofing press or proofed digitally)*Color copy output from desktop printing equipment is not accepted.
2Highlight and ShadowHalftone highlights at less than 8% may not appear in the newspaper.
Halftone shadows greater than 90% may appear as a solid color.

Areas of Solid Black (K100%) in AdAreas of solid black (K100%) should be less than 60% of the total area.

Halftone ScreenPlease contact us prior to using a halftone screen.

Data Volume to not Exceed 600MBData submissions should not exceed 600MB. Be sure image and other resolutions are within the range specified.

Anti-virusA virus check must be conducted prior to submission.

3IllustratorApplicationsAcceptable Illustrator versions are CS, CS2, CS3, CS4 and CS5. *PS CheckerIf using Illustrator version CS6 or version CC, save the file down to CS5 to make sure there are no unreadable characters before submittingmaterial.
Use Macintosh and Windows operating systems recommended by Illustrator.
Apply the latest upgrade to your version of Illustrator.

Color Mode in New Document panelSelect the CMYK Color Mode, and select Raster Effects High Resolution (300ppi).
Check these settings before creating a document.

Document Raster Effects SettingsSet to High Resolution (300ppi).
Check this setting before creating a document.

Colors in IllustratorApply Grayscale to monochrome material, and CMYK to color material in the Color panel.
Apply C (Cyan) to the colored portions in a one color image. (Insert the OP number of Sakata INX in the Ad Material Submission Spec Form)Advertising Frames and RulesBlack border stroke size is 0.34p and 0.34p or greater for white stroke.
Click the Align Stroke to Inside button in the Stroke panel to draw your preferred size when drawing an advertising frame.
When there is no advertising frameCreate transparent advertising frame the size of advertising with stroke or fill.
4Font Sizes and OutlinesSmallest font size for black characters is 6p and 8.5p for white outlined characters.
Using small characters with bold fonts may cause characters to collapse.
Fonts must be outlined.
Remove unnecessary objects such as font anchor points or text areas.
Unnecessary ObjectsNotesAnchor pointsTrim marksGuidelinesProtruding blurred imageProtruding imageWhite objectDo not hide images with white objects.

Remove unwanted objects such as trim marks, notes and anchor points, especially when they are outside of the advertising frame as theymay be considered part of the advertisement.
Use deleting or masking to remove unnecessary objects.

Overprint BlackIn color material, do not set overprint unless the item is 100% Black.
Overprint White ObjectDo not apply overprinting to a white object.

Total Area Coverage Values (TAC Values)Do not exceed a maximum total ink coverage of 250% for colored image materials.
*This may cause ink transfer or bleeding through to the other side of the paper.
C (100% solid) M (100% solid) Y (100% solid) K (100% solid)→Using all four ink colors at 100% could result in a total of 400% ink coveage.

Do not exceed 250%.
5Placing ImagesEmbed images.

Saving Illustrator FilesSave the Illustrator file in EPS format.
Version: Select the version you have used. (When using CS6 and CC, save the file down to CS5, to make sure if there are any unreadablecharacters.)Preview Format:Tiff (8 bit color)Transparency Overprint:Preset:PreserveHigh ResolutionInclude CMYK PostScript in RGB files:No check markCompatible Gradient and Gradient Mesh Printing:No check markAdobe PostScript: 3PhotoshopApplicationNo preferences of versions. However each version should be updated to the latest release available.
Color Mode and ResolutionMultiple imagesBinary imagesColor modeGrayscale mode (8 bits/channel)CMYK color mode (8 bits/channel)Bitmap modeRGB color mode is not acceptable.

Resolution240 – 350ppi240 – 350ppi1200ppi6Color ImagesDo not exceed a maximum total ink coverage of 250% for colored image materials.
*This may cause ink transfer or bleeding through to the other side of the paper.
Select a part of the image with the eyedropper tool and the precise value of each ink coverage and total ink coverage used are shown.
Do not exceed 250%Trimming ImagesMasking will not change the volume of data. Use the crop tool over the image and remove any unnecessary parts to reduce data volume.
Save Image AsSave the file to EPS, TIFF or PSD format.
No check mark on Embed Color Profile.

EPS Options●Preview : Choose TIFF (8 bit/pixel)Encoding: Choose one of the followingASCII85，ASCI，JEPG- Maximum Quality (Low compression)Remove all check marks from the list below.

Bilevel Monochrome in EPS OptionsPreview: TIFF (1bit/pixel)
Encoding: ASCII85Image Interpolation: No check markTIFF OptionsImage Compression: NonePixel Order – Interleaved (RGBRGB)Byte Order – MacintoshRemove all check marks from the list below.
7Nikkan Kogyo Shimbun Default valueOutput Resolutions1200dpiMonochromeFull ColorSingle ColorScreen Rulings120120120Screen Angles
45°C15°M45° Y0°K75°C15°K75°Ad DimensionsHeight (mm)15 Full columns7 Full columns5 Full columns3 Full columns2 Full columnsWidth (mm)
509
235
167
98
64Full columns1/2 columns1/3 columns1/4 columns

378
188
125
93Small AdsEar lug, Island adSide boxHeight (mm)1 Full column
302 Full columns
64Width (mm)7052.5Center-Spread AdsHeight (mm)Center-spread 15 full columns509Width (mm)Full columns785N-SIZE (sizes recommended by The Japan Newspaper Publishers & Editors Association)Ad Materials that conform with N-SIZE specifications are accepted.
Materials meeting N-SIZE requirements will be magnification processed and RIP (Raster Image Processor) processed to meet our standardsizes.
8Nikkan Kogyo Shimbun LTD.

Ad Material Submission Spec FormName of advertiserContact personTEL.

Material Production ContactCompany nameContact personAd Material Submission MediaPublication date onOperating SystemOutput File NameFinal Galley ProofFontAd Material SizesNumber of colorsApplicationEmbedded DataOverprintTransparent Bounding BoxHalftone ScreenTEL.
CD-R
Y/Please check.
□Mac OSM/DPlease check.
□Newspaper□Additional print□Win.eps□1 monochrome□6 Full-colorPlease check.
Please outline all fonts.
Please follow the ad material sizes printed at right side of this form.

Heightmm x Width
mmPlease check.
Monochrome: Please create with grayscale (CMYK, RGB and spot color are not accepted)Full color: Please create with CMYK. (RGB and spot color are not accepted)Please check.
Illustrator CS CS2 CS3 CS4 CS5 CS6 CCPlease check.
EPS ( CMYK grayscale Monochrome bi-level)TIFF ( CMYK grayscale Monochrome bi-level)PSD ( CMYK grayscale )□Set OverprintPlease check.
Please check.
□Create with transparent pathsPlease consult with us before using.
9Checklist prior to ad material submissionPlease check after confirmed the following.
Font characters are at least 6 points and outlined characters are at least 8.5 points.
Strokes are 0.3point or larger.
Fonts are all outlined.
Ad material size is correct. (no overhang beyond line width)Trim marks, unnecessary objects and anchor points are deleted.
Monochrome material was created grayscale. (No CMYK, RGB or spot color)Color material was created CMYK (No RGB or spot color) and TAC value does not exceeded 250%Preset under Transparency in Document panel was set to High Resolution.
Raster Effect in Document panel was set to High Resolution.
Illustrator file was saved in EPS format.
Monochrome image was created in grayscale or monochrome bi-level. (No CMYK images, RGB images or double tone images)Color images were created with CMYK (no RGB images or double tone images), and TAC values do not exceeded 250%.
Image data were created with appropriate resolutions.
Images are in EPS, TIFF or PSD format.
Images in EPS format were saved as 8 bits/pixel, and either ASCII, ASC1185, or JPEG at maximum quality (low compression).
Each data file name includes the appropriate file extension.
Print final galley proof in its original size as final data. Confirm there are no unreadable characters or missing images.
Advertisement submission includes ad material data, ad material submission spec form and a hard copy of the final galley proof.
Perform a virus check.
Contact us at: Nikkan Kogyo Shimbun Ltd. Advertising Division, Operation DepartmentPlease visit us atTEL. 03-5644-7349http://www.nikkan.co.jp/adv/ad₋guide/index.htmlThis advertising production guidance and specifications meet the Newspaper Advertise Digital Production Submission Guide Version 2.0 created byJapan Advertising Agencies Association.
This guide is available at: https://www.jaaa.ne.jp/activity/committee_result/committee_result05/(Revised on June 26 2015)10