Sendinblue Becomes Brevo
Reflecting Company Growth and Platform Evolution
Expanded company direction in response to the evolving needs of digitalbusinesses as consumer preferences take center stage
SEATTLE, May 4, 2023 – The leading global all-in-one digital marketing platform
for small to medium-sized businesses, formerly known as Sendinblue, announces
its rebranding as Brevo to deliver on its mission to provide businesses of all sizes
with a full customer relationship management (CRM) suite to power long-term,
sustainable growth. This requires that businesses invest in technology to growcustomer relationships at scale.
Since 2012, Brevo has set the pace for innovation and adding new features. In
recent years, it has observed a change in the needs of its customers. Over the last
three years, this trend has continued with a steady adoption of multichannel
customer engagement. In July 2022, it conducted a survey revealing that 36% ofrespondents in the U.S. preferred that their email platform also provide customer
communications in other channels. Sendinblue's original offer was sending
newsletters. Now, only 31% of its customers remain solely focused on this feature.
This proves that businesses today need more because their customers expect
more. They want businesses to personalize communications and tailor offerings inan ultra-digitized and rapidly changing world.
Modern businesses need more than traditional marketing tactics; they need fullMarketing and CRM tools packed into one platform that meets customers where
they are in real time with two-way conversations via SMS, WhatsApp, and chat. In
recognition of the evolution to a full CRM Suite, Sendinblue has been renamed toreflect this more accurate description of its full capabilities.
“The pace of digital marketing and consumer behavior has required that weinnovate and evolve to empower businesses to grow even during challengingcycles,” shares Armand Thiberge, Founder and CEO. “We have answered this callwith an accessible, affordable solution that nurtures customer relationships anddelivers growth at scale. The transformation into Brevo is an important milestone
at the decade mark for our company. This expansion will carry us through the next
10 years as we deliver on our own ambitious growth goals. We believe inempowering businesses of every size to keep the global economy strong. This is
why the name Brevo was chosen because it conveys positivity andencouragement. The new name is a rally cry for optimism and growth for ourcustomers.”
With the new identity, Brevo stands out as the only all- in-one solution, withunmatched value for reliable customer support in a full CRM Suite that keeps
brands GDPR compliant.
“The overarching goal as Brevo was to highlight our personality and unique valueof our own branding. As the core element is growth, this theme is carried throughin all visuals with a logo inspired by growing trees and language that reflects theexpansion of our mission. Our primary color choice is green to evoke growth andsecondary colors have been selected for each of our product offerings for ease ofrecognition,” shares Miri Blum, Global Vice President of Marketing.
Over the past 18 months, Brevo has surpassed $100M in annual-recurring
revenue—all while staying EBITDA positive—via a stable organic compoundedannual growth rate of 40%, and acquired six companies—Chatra, Metrilo,PushOwl, Yodel.io, Captain Wallet and MeetFox—to accelerate the delivery offeatures as customer needs have changed. Brevo has big plans for the future: toachieve $1 billion ARR by 2030 with a sharp focus on answering the business needfor building stronger, longer-lasting customer relationships.
In a world where marketing encompasses the entire customer experience, Brevo
puts the focus on lasting relationships with real people. Brevo is a symbol ofthoughtful long-term investments in relationships rather than short-term sales
because relationships are always the best investment for growth. Now every
business has a chance to fulfill their potential.

About Brevo
Brevo, formerly known as Sendinblue, is the leading customer relationshipmanagement (CRM) suite designed to fully cultivate long-term customer
relationships and to empower businesses to expand in a fast changing digitalworld. With Brevo, businesses have a unified view of the customer journey in one
easy-to-use platform to grow meaningful relationships. Brevo makes this simple
and accessible with intuitive and scalable marketing and CRM tools such as Email,
SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more. Today,
more than 500,000 businesses across 180 countries, including Sodexo, Louis
Vuitton, Carrefour, eBay, and Michelin, trust Brevo’s reliable technology and 75+
integrations to deliver unparalleled customer experiences, reduce costs, and drive
sales in one CRM suite. Brevo has more than 700 employees globally and isheadquartered in Paris with offices in Berlin, Vienna, Seattle, Toronto, Noida,Bangalore, and Sofia. For more information visit www.brevo.com.
Media Contact
Lauren Burge
Head of Media Strategy & Senior Account Manager, Karbo Communications
sendinblue@karbocom.com