2024.4～6

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

ContentsContents
What is Newswitch?

Standard Ad Plan

 Introduction
 Outline of Newswitch

ｐ.０２
ｐ.０３

User Profile Overview
 Industry / Position at workplace Occupation / Region

ｐ.０４
ｐ.０５
ｐ.０６

Media Power PV/UU Spreading through SNS & other media
 Page View(PV)(SmartNews : include “Newswitch Channel”)

 Total number of PV

ｐ.０７
ｐ.０８
ｐ.０９
ｐ.１０

 Rectangle（Static）
 Bigbanner（Except Home）
 Video – Rectangle
 Video – Rectangle YouTube Billboard
 Small Billboard

ｐ.１１ｐ.１２
ｐ.１３
ｐ.１４
ｐ.１５
ｐ.１６

Advertorial plan Advertorial
 Advertorial Reproduced from a
Newspaper Article
 The position of ads for smartphone
site

ｐ.１７
ｐ.１８
ｐ.１９

Reference information
 Companies which have placed
advertorials on Newswitch

ｐ.２０

For more information
 Contact Us

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

ｐ.２１

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What is Newswitch?
Introduction“Newswitch” is a website owned and operated by The Nikkan Kogyo
Shimbun. We report our newspaper articles and original contents on thiswebsite, making industrial news in an easy-to-understand manner andapproaching news from different perspectives.

Yutaka Ake
The Daily Industrial News
Newswitch Producer

Ryuta Yoshimoto
The Daily Industrial News
Newswitch Editor-In-Chief

To realize that, we pick up 17 timely themes for different categories suchas “Business & Economy” “Technology” “Car / Railway / Airline”, and so on.
Furthermore, our news reporters and outer industry experts will commenton the articles to add their view worth reading.
Main readers of this website are business people in their 20s to 40s whoare responsible for the next generation and also the college students
working towards the same path.
Newswitch was created with a focus on design. It is completely mobilefriendly. Also, we also aim to build communities through workshops orother events related to “Robot” or “Rikejo (working women in the fields ofscience and technology)” ,etc.
Newspaper companies like us, which are old media, stand at a crossroad.
“Newswitch” would change and pursue the value of industrial information
journal. Our challenge has only just begun. We pledge to continue growing
as a media, listening sincerely to the voices of the people.
Our aim is to become “The most useful business website which is technical,
clear and enjoyable”
We hope you will be looking forward to “Newswitch” from now.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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What is Newswitch?
Outline of Newswitch※currently available only in Japanese“Newswitch” has created for reporting our contents morevivid and friendly.
＜6 Categories＞“Topics”“Business & Economy”“Technology”“Car / Railway / Airline”“Educatiion / Career”“Start up company”

Our concept is to “make hard or complicated news become
easy to understand”.
We deliver news from the trending topics in real time to thetopics with less attention but interesting to know to wide
range of readers.
Starting from a news media, we would like to expand it to awide range of the community.
株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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User Profile
Overview
Have a high percentage of junior/mid-level business person→ Aged from 25 to 44 account for 49%.

GenderManagers and managerial personnel members are also our stable users.
→ Aged over 45 accounts for 43%

Female17%

Many users have interest in manufacturing (“Monodzukuri”) ,information
about new technologies and products.
Read by people who are interested in planning, survey/marketing,
PR/advertising, corporate planning and start-up business.
Lots of users are also conscious about venture companies.
Male

57% of users access the site using smartphone.
Age 30%

83%

28%

25%
21%

Device22%

Tablet
7%

20%

15%

10%

13%

8%

8%

PC
36%

Smartpho
ne57%

5%

0%

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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User Profile
Industry, Position at workplace
Medical/Welfare/
Nursing Care
3%

Real Estate/DeveloperTemp/Contract Worker

1%

3%

Printing/Publishing/Mass
Communication

Finance/6%

insurance

President/Chairperson/

Electric/Electronics

4%

Board Members

18%

University/
Educational Institution

6%

3%

Automobile/
10%

Trading

7%

Food/Medicine/
Cosmetics

Information/

3%

Supervisor
16%

Chemicals
3%

General managers

Section Chief
20%

10%

2%

2%

Precision

Department Heads/
19%

Section Head/

Machinery

Telecommunication 6%

EnergyPlastics/

at workplace

Mechanics/Tools

6%

Textile&apparelPosition

Aircraft/SpaceIndustry

Government/
Public Institution

25%

devices

3%

19%

Staff

Transportation

Construction/Civil
Iron&Steel/Metals

Engineering2%

4%☑ Electronics/Machinery/Automobile accounts
for high percentage(51%).

☑ Wide range of people read our contents
without reference to their position.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

5User Profile
Occupation, Region
Corporate Planning5%

Personnel/General

ShikokuAffair/Finance&Accountant/I
nformation

Specialist

9%7%

Quality Control/Inspection

Kyushu/Overseas

Okinawa

0%

5%

1%

TohokuChugokuManaging Executive/

5%

4%

Director

1%

Hokkaido/

15%

Material/Procurement

Kinki

1%

PR/Advertising

Sales

16%

6%

Occupation

RegionPlanning/Survey/20%Marketing
13%

Chubu（Tokai）
14%

Kanto
54%

Research&Development

DesignManufacturing

12%

4%

3%
Production/Engineering4%☑ The total of “Corporate Planning”, ”Managing
Executive/Director”, ”PR/Advertising”, ”Planning/Survey/Marketing” accounts for about 40%.
☑ Following the above, technical personnel such as“Research & Development”“Production/Engineering ” accounts for 24%, andnext, “Sales” accounts for 20%.

☑ Kanto area(including Tokyo,Yokohama,Chiba,etc.)
accounts for 50%. And also users in otherareas,especially Chubu area(includingNagoya,Niigata,Hamamatu,etc.) and Kinki area（Osaka,Kyoto,Kobe,etc.）read our articles.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

6Media Power
Page View(PV) & Unique User(UU)☑ Updated 10-15 articles/day☑ total number of articles
approx. 41,046 (As of Mar. 2024)☑ Data on Newswitch (Mar. 1-31, 2024)
PV3,266,937

Unique User (UU)

2,431,545

PV of the average number of last four months* 3,320,619＊ last four months … Dec. 1,2023 - Mar. 31,2023

PV4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
03,266,937

Measuring tool：Google Analytics

Measuring tool：Google Analytics 4

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Media Power
Spreading through SNS & other online media
SNS☑ Facebook Like 5,736（as of Mar. 31）☑ X（Twitter） Follower 8,222（ as of Mar. 31）☑ Newspicks Follower 20,891（ as of Mar. 31）☑ Adopted as a Line News official account media（post our articles on Tue./Thu./Sun.）
Registration(Friends) 252,767（ as of Mar. 31）☑ Serve our articles out to other online media inJapan, such as Yahoo! News(Yahoo! Japan),goo news, dmenu news.
☑ Spreading on curation apps like SmartNews, etc.
News Media

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Media Power
Page View(PV) (SmartNews : include “Newswitch Channel”)☑ Newswitch
PV 3,266,937（ Mar. 1-31, 2023)☑ SmartNews “Newswitch Channel”
PV 1,100,589（ Mar. 1-31, 2023)☑ Total PV
PV 4,367,526（ Mar. 1-31, 2023)
Newswitch

Total PV

Smartnews newswitch Channel

6,000,000
5,000,000
4,000,000

1,100,589

3,000,000
2,000,000
1,000,000

3,266,937

0

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

9Media Power
Total number of PV☑ Total PV＊1 9,333,640（ Mar. 1-31, 2023)☑ PV of the average of last 4 months ＊2

9,720,218＊1 Total PV: In addition to PV on Newswitch , it includes views of outerwebsite such as Yahoo! News (Yahoo! Japan), LINE News, SmartNews,dmenu-news, goo news.
＊2

Last 4 months: Dec. 1,2023 – Mar.31,2024

Total Number of PV
14,000,000

9,333,640

12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

10Standerd Ad Plan
Rectangle(Static)《 PC》Rate

Rectangle
A

1week

JPY 250,000 (+tax)

1month

JPY 800,000 (+tax)
6Quantity
Rectangle
AExposure area

All Pages

Exposure typerotation

Estimated imps

400,000imp/month

Estimated Click through Rate（CTR）

Rectangle A : 0.05％
PC/SP

DevicePixel Size
(Width x High)PC

300 × 250

Smartphone

300 × 250

■Sample Schedule① Application② Submission of the Ad（deadline for the data is 5 businessdays before)③ Release the ad④ After finishing the period,
we will send the report.

 For smartphone site, please refer to the P.19.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Standard Ad Plan
Video – Video Rectangle

Rectangle A・B《 ＰＣ 》

 Video area Size=16:9 and up to 30MB
 Link to Static area.

Static area

《 Smartphone》

Rectangle
A

Static area

Link toStatic area.

Assign the different URL link to Static area.

ＬＰ（your website）
Play the video
on In-app player〈 Sound-On〉

Video Rectangle banners are available both PC and smartphone.
Please prepare just 1 video data for this ad.
On the ad area, there are 2 separate areas: a Video area and a Static area.
You can show titles or copies on the Static area.
RateRectangle
A1week

6Exposure area

All Pages

Exposure typerotation

Estimated imps

400,000imp/month

Estimated Click throughRate（CTR）

Rectangle A : 0.05％

Statistic’s Pixel Size
(Width x High)〈 No sound〉

JPY 350,000 (+tax)

1month JPY 900,000 (+tax)

Quantity

Static area

Open the URLof landing Page
＊ＬＰ：Landing Page

 You can use video at the area of Rectangle Aor Rectangle B.
 For smartphone, please refer tothe upper right image.
 Please submit your 2 kinds of data(PC andsmartphone sized banners)at least 5 businessdays before prior to the starting date.
 For smartphone site, please refer to the P. 19.

300×80株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

■Sample Schedule① Application② Submission of the Ad（deadline for the data
is 5 business daysbefore)③ Release the ad④ After finishing the period,
we will send the report.

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Standard Ad Plan
Video – YouTubeVideo Rectangle
Rectangle A・B《 ＰＣ 》

 Video area Size=16:9
 Capacity conforms to YouTube specifications
 Click on the video part to move to theYouTube page
 Link to Static area

Static area

《 Smartphone》

Rectangle
A

Static area

Link toStatic area.

Assign the different URL link to Static area.

ＬＰ（your website）
Play the video
on In-app player〈 Sound-On〉

Video Rectangle banners are available both PC and smartphone.
Please prepare just 1 video YouTube’s URL.
On the ad area, there are 2 separate areas: a Video area and a Static area.
You can show titles or copies on the Static area.
Rate

Rectangle
A1week6

Exposure area

All Pages

Exposure typerotation

Estimated imps

400,000imp/month

Estimated Click throughRate（CTR）

Rectangle A : 0.05％

Statistic’s Pixel Size(Width x High)〈 No sound〉

JPY 350,000 (+tax)

1month JPY 900,000 (+tax)

Quantity

Static area

Open the URLof landing Page
＊ＬＰ：Landing Page

 You can use video at the area of Rectangle Aor Rectangle B.
 For smartphone, please refer tothe upper right image.
 Please submit your 2 kinds of data(PC andsmartphone sized banners)at least 5 businessdays before prior to the starting date.
 For smartphone site, please refer to the P. 19.

300×80株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

■Sample Schedule① Application② Submission of the Ad（deadline for the data
is 5 business daysbefore)③ Release the ad④ After finishing the period,
we will send the report.

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Standard Ad PlanBig banner《 ＰＣ 》 …article page

Rate

1week

200,000円 (+tax）

1month

600,000円 (+tax）

Quantity3

Exposure area

Basically All pages

Exposure typerotation

Estimated imps

350,000imp/1month

Estimated Click through Rate
0.05％
（CTR）
PC/SP
DevicePixel Size
728× 90ＰＣ(Width×320× 100
Smartphone
Height)Please submit your 2 kinds of data(PC and smartphone
sized banners)at least 5 business days before prior to thestarting date.

 Display on article page, except Home.
 For smartphone site, please refer to the P. 19.

■Sample Schedule

Big banner 728x90 pixel① Application② Submission of the Ad（deadline for the data is 5 businessdays before)③ Release the ad④ After finishing the period,
we will send the report.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Standard Ad PlanBillboard《 ＰＣ 》

Billboard 970x250 pixel The static banner ad is displayed above the article area.
 The ad area has a strong impact on users.
 For smartphone site, please refer to the P. 19.

Rate

1week

3（including small billboard）

Quantity
Exposure area

Basically All pages

Exposure typerotation

Estimated imps

250,000imp/1week（PC+SP）

Estimated to the Click throughRate（CTR）
Device■Sample Schedule① Application② Submission of the Ad（deadline for the data is 5 businessdays before)③ Release the ad④ After finishing the period,
we will send the report.

JPY 700,000 (+tax)

Pixel Size
(Width×Height)

PC

0.15％
PC/SP
970× 250

Smartphone 320× 100※Please submit your 2 kinds of data(PC and smartphone sizedbanners) at least 5 business days before prior to the starting date.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Standard Ad Plan
Small Billboard《 ＰＣ 》
Small Billboard 970x90 pixel The static banner ad is displayed above the article area.
 The ad area has a strong impact on users.
 For smartphone site, please refer to the P. 19.

Rate

1week

3（including billboard）

Quantity
Exposure area

Basically All pages

Exposure type

Fixed

Estimated imps

250,000imp/1week（PC+SP）

Estimated Click through Rate（CTR）
Device■Sample Schedule① Application② Submission of the Ad（deadline for the data is 5 businessdays before)③ Release the ad④ After finishing the period,
we will send the report.

JPY 600,000 (+tax)

Pixel Size
(Width×Height)

0.15％
PC/SP

ＰＣ

970× 90

Smartphone

320× 100※Please submit your 2 kinds of data(PC and smartphone sizedbanners)at least 5 business days before prior to the starting date.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Advertorial Plan
Advertorial《 ＰＣ 》
The advertorial will be archived from this corner.

■Sample Schedule① Meeting/Interview（about 1 month - 2 months prior to releasing）
After having a meeting about the planned
contentof the article, we will prepare your company /product for the ad. Preparation period will giveor take a few days depend on the contents.
② Submitting the text base article from us（about 1 month - 3 weeks prior to releasing）
We send textual material & photos.
Please make a final check and confirm it for us.

AdvertorialPage③ We create and send the staging page.
（about 2 weeks prior to releasing）④ Start displaying the advertorial.

Big banner
2week（AD）

Native advertising
Number of characters& photos※1※1 Facebook adDuration
Rate

Home (Fixed) / Category page
Characters(Japanese): around 2,000
Photos:1 - 3
Basically 2weeks
JPY 1,000,000 (+tax)

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Advertorial Plan
Advertorial Reproduced from a Newspaper Article
 Reproduce another advertorials into online pages《 The Daily Industrial News (Newspaper) 》

Reproduce a newspaper or a magazine article into our Online
Edition page.
Reach a wide range of users on our website.
Youtube videos are available instead of photos.

 Archive
Contents will be archived for a year.

Advertorial
Advertorial
Area○ The article must have credit on the headline.
ex) 【〇〇〇〇〇/PR】○ We allow secondary use of the article (include texts and photos).

■Sample Schedule① Check the staging page（about 2weeks prior to releasing）② Release the page

Native advertising
Number of characters& photos

Home (Fixed)
The page structure is follow the paper
media (newspaper/magazine) basically.

Duration

Basically 2weeks

Rate

JPY 800,000 (+tax)

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Reference informationThe position of ads for smartphone site
《Home page》

The position of ads for smartphone site

《Article page》③③①Rectangle A①②Big banner①③Billboard (Small Billboard)②+④´Ad space links to Advertorial(One of three)
記事体広告誘導①②④´④

記事体広告誘導②

記事体広告誘導③

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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Reference information
Companies which have placed advertorials on Newswitch

ANA HOLDINGSSME Support, JAPANFuji ElectricJapan LP Gas Association

Japan Science and Technology
AgencyHitachi Systems

Japan Robot Association

ROHM

地方創生農林水産業
ロボット推進協議会
Agilent Technologies

Robot Promotion Association forregional revitalization on Agriculture,
Foresty and Fishries

Oita Prefecture
Industrial Creation Organization

Ferrotec

HOYU WELDING

Watanabe Linen

HITACHITokyo University of Agriculture andTechnology

HILLTOP

Nagaoka University of Technology

OMRON

Yamaha Moter(random order)
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For more information
Contact us■About Ads and others■About articles and relevant matters

Digital Media Bureau
The Nikkan Kogyo Shimbun
ad-denshi@nikkan.tech

Please use the inquiry below.
https://newswitch.jp/index/inquery14-1 Nihonbashi Koami-cho, Chuo-ku,
Tokyo 103-8548, Japan

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

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