JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel
CSR Report 2019
April 2019 to March 2020

JTB Global Marketing & Travel Inc.

Corporate Data
As of July 01,2020

Corporate NameJTB Global Marketing & Travel Inc.

Head Office

4,5,6,7F, Tokyo Front Terrace, 2-3-14 Higashi-Shinagawa,Shinagawa-ku,
Tokyo, Japan 140-8604

Date of Foundation

October 12, 2004

Capital

450 million yen

Annual Sales

60.2 billion yen in 2019

Shareholder

JTB Corp. 100%

Board Members

Shinya "Billy"Kurosawa
Taikei Kawaguchi
Kazuya Moriwaki
Jun Takeda
Keiichi Oyama
Tsukasa HarufukuKiyohide Mitsuyama
Satoshi Ueda

Contact

Tel: +81-3-5796-5400
Fax:+81-3-5495-0688

President & CEO
Managing Executive Officer, Member of the Board
Executive Officer, Member of the Board
Director
Director
Director
Auditor
AuditorJapan’s Leading DMC since 1912
JTB Corp. was founded in 1912 to promote and facilitate travelers from overseas. Almost a century later,
JTBGMT was spun off to continue in the spirit of know-how and hospitality gained over the past hundred years.

Our Mission
We aspire to introduce the allure of Japan to the world by creating a multitude of valuable and meaningfulexperiences.
While doing business, we also strive to support global communication and the realization of a peaceful, ecofriendly society.

Our Promise to You
We will use our professional knowledge and skills to provide memorable experiences that exceed yourexpectations. In order to keep our promise, we will follow these basic guidelines:◆Maintain a professional appearance and attitude.
◆Utilize creativity and speed to make the wishes of our customers and clients a reality.
◆Adhere to deadlines and fulfill obligations.
◆Comply with all laws and regulations.
◆Promote Japan to international markets by using our knowledge of foreign cultures and customs
which has been cultivated over JTB’s 100-year history.
◆Respect each other and encourage an open work environment.
◆Contribute in the sustainable development of the local community and the conservation of the naturalenvironment

JTB Global Marketing & Travel Inc.

CSR
1. Environmental Protection
Environmental Declaration
JTB Global Marketing & Travel Inc. aims for a sustainable recycling society by adopting care
towards the precious natural environment and taking maximum consideration towards protection ofthe global environment as its basic principles for the sincere promotion of tourism-related corporateactivities.

Environmental Principles and Standards
1,JTB Global Marketing & Travel Inc. will promote ecotourism. By providing high-quality products
and services with attention towards the natural environment and history and culture, we will
provide our customers with an opportunity to get in touch with attractive local resources as well as
contribute to the vitalization of the local economy and the protection of resources.
2,JTB Global Marketing & Travel Inc. will do its best to cut down and recycle resources as much as
possible upon executing its business, beginning with the reduction of the usage and disposal ofbrochures.
3,JTB Global Marketing & Travel Inc. will contribute to the enhancement of environmental
consciousness amongst society by executing environmental protection activities.

2. Environmental Activities
JTB Brighter Earth Project：Events held at guide dog training
facility Fuji Harness and Tanukiko Fureai Shizen-juku(natureexperience theme park)
JTB Brighter Earth Project is the JTB Group’s CSR activity in which JTB Group employees, clients,and local residents come together in order to create a vibrant future.
Employees of JTB Global Marketing and Travel, Inc. visited Fuji Harness, the only guide dog training
facility in Japan. They watched a demonstration of a guide dog at work, interact with the dogs intraining, as well as engage in an activity of eating a meal with an eye mask on for a virtual
experience of everyday life without eyesight. Through this program participants were able to gain abetter understanding of visual handicaps and guide dogs, and at the same time learn what aconsiderate and mutually pleasant guide or help of a visually impaired person would be. Later in theday the group made a visit to Tanukiko Fureai Shizen-juku, an eco-friendly educational facility
located inside Fuji-Hakone-Izu National Park and learned through various programs how our daily
lives are sustained in thanks to nature, about global warming and how it is threatening nature, as
well as how to reduce emission of carbon dioxide in everyday life.

JTB Global Marketing & Travel Inc.

2. Environmental Activities

Contributing to JATA Environmental Fund’s Employee Fund-raising
We contribute every year to the employee fund-raising of the JATA Environmental Fund, which theJapan Association of Travel Agents (JATA) established with the aim of protecting and conserving naturaland cultural heritage sites.For the second straight year in 2019 GMT Marché, an in-house flee market
from which all proceeds were donated to the JATA Environmental Fund.

Achievement in Plastic Bottle Cap Collection: Reached Total of 210,000
Caps!
The JTB Global Marketing & Travel Inc. Labor Union has been leading the collection of plastic bottle caps
within the company.
Approximately 9,560 bottle caps (23.9 kg) were collected in the span of one year, which led to the redu
ction of 70kg worth of CO2 emission and donation to provide around 20 vaccines for children in need around the world.
As of August 2019, we cumulated a total of 210,000 caps over 8 years. Due to this, we have contributed to a 1,600 kg reduction in CO2.

Adopting Organic Coffee
We have switched the coffee served by our coffee machines to organic coffee beans.

Switching All Company Envelopes and Brochures to Recycled Paper or
Eco-Friendly Paper
We have switched the paper used for our company enveloped and brochures to either recycled paper or
eco-friendly paper (FSC-certified paper).

4

JTB Global Marketing & Travel Inc.

3. Promoting Diversity and Life-Work Balance

Received “Kurumin” Logomark certification foractions based on Act on Advancement of Measures
to Support Raising Next-Generation Children
JTB Global Marketing & Travel received the “Kurumin” certification from
the Minister of Health、Labour and Welfare as a Childcare Support
Company under the Act on Advancement of Measures to Support Raising
Next-Generation Children (as of 2 August, 2019).
In April of 2017 JTBGMT devised and submitted a two-year action plan
based on the Act on Advancement of Measures to Support Raising NextGeneration Children. The action goals set in the plan were achieved andnecessary conditions were fulfilled to receive recognition as a Childcare
Support Company by the Minister of Health, Labour and Welfare.
JTBGMT will continue our efforts to support our employees to engage inboth work and child-rearing, and to set the stage for employees working
under various circumstances to excel in their respective positions.

Certified “Eruboshi” 2 Stars Based on the Act on
Promotion of Women’s Participation andAdvancement in the Workplace
Based on the Act on Promotion of Women’s Participation andAdvancement in the Workplace, JTB Global Marketing & Travel has earned
2 Stars on the “Eruboshi” excelling corporation scale from the Minister ofHealth、Labour and Welfare. We have been able to renew the certification
twice since in 2019 and 2020.
We will continue to strive to improve the work environment for womenand facilitate their advancement.

5

JTB Global Marketing & Travel Inc.

4. Towards to Sustainable Tourism
Travelife Partner status achieved
Sustainable Tourism‘’Tourism that takes full account of its current and futureeconomic, social and environmental impacts, addressing
the needs of visitors, the industry, The environment andhost communities’’
The United Nations proclaimed 2017 as the “International Year of Sustainable Tourism forDevelopment”. Recognition of the importance of sustainable tourism has become a pervasive
principle worldwide, stimulating specific actions by private sector companies involved in tourism.
In accordance with this worldwide movement, JTBGMT obtained the Travelife Partner status on 18February, 2019 from Travelife, an organization based in the Netherlands, which is accredited byGSTC (Global Sustainable Tourism Council) as the certification program adopting the GSTC
standards and criteria. We are continuing to work towards attaining the Certified status.
JTBGMT is the first company in Japan to have reached the Travelife Partner status(Stage2).
The Travelife Partner status lets JTB Global Marketing & Travel Inc. aim for the next level ofbecoming Travelife Certified, which is a program accredited by the GSTC.
※Travelife is a third-party international organization which provides sustainable tourism
certification to entities involved in the tourism industry.
Travelife is a three-stage certification program for tour operators and travel agents:(1) Travelife Engaged, (2) Travelife Partner and (3)Travelife Certified.
By reaching the Certified status the company is officially recognized to have fulfilled the GSTC
standards and therefore becomes internationally certified in sustainable tourism.

JTB Global Marketing & Travel Sustainability Policy Adopted
For the purpose of further promoting sustainability actions, in April 2020 JTBGMT hereby adopted
its Sustainability Policy:

JTB Global Marketing & Travel Sustainability Policy
Our Mission
At JTB Global Marketing & Travel, we will strive to ensure every effort is made to promote thesustainability of the global environment, local community, culture, and all people involved.
We stand by the idea of “leave no-one behind” as proposed in the Sustainable Development Goals(SDGs), which were adopted by the United Nations in September 2015. Furthermore, based on thefollowing five viewpoints proposed during the 2017 International Year of Sustainable Tourism forDevelopment, we commit to:
1. Inclusive and sustainable economic growth;
2. Social inclusiveness, employment expansion, poverty reduction, and human rights protection;
3. Resource efficiency, environmental protection and combatting the efforts of climate change;
4. Protecting the cultural values and heritage, promoting diversity;
5. Mutual understanding, accessibility, peace and security;
Importantly, we commit to maximizing the positive benefits received by local communities as aresult of our presence, while minimizing any negative impacts in our office and the holiday
destinations.

JTB Global Marketing & Travel Inc.

4. Towards to Sustainable Tourism
The Six Key Sectors of Sustainability Advanced by JTB Global Marketing & Travel Inc.
1. Ethical, Sustainable Tourism Management And Legal Compliance
We commit to compliance with laws and regulations in the countries and regions in which we conduct businessand respect local customs and ethics. Based on the Global Code of Ethics for Tourism - adopted in 1999 by theGeneral Assembly of the UNWTO, and acknowledged by the United Nations in 2001 -, we commit to thepromotion of initiatives in accordance with company sustainability policies, and appointing employees who
are responsible for sustainability coordination tasks.
2. Protection Of Limited Resources And Biodiversity
We commit to the practice of environmental protection and preservation of biodiversity, encouraging theadoption of the 3R approach (Reduce, Reuse, Recycle), along with proper disposal practices to preserve thelimited resources for generations to come. We aim to reduce the usage of paper resources, disposable andconsumable goods (especially the use of single-use plastics) in our operations, and encourage the adoption ofsustainable products and services based on the company sustainability policy. Furthermore, under theconsideration of animal welfare and for the preservation of biodiversity, we commit to not promote the tradeof souvenirs that contain threatened flora and fauna species, as indicated in the CITES treaty (WashingtonConvention) and the IUCN ‘Red List’.
3. Sustainable Tourism And Travel Services
We seek out our business partners that provide tourism and travel services (transportation, accommodation,guides, food and beverages) as important partners in promoting sustainability. With our business partners,
we always consider the convenience, comfort, entertainment and affordability for the customers, while paying
attention to the impact on local lifestyle, culture, nature, biodiversity (especially those endangered animalsand plants), water resources, energy, and other natural resources in the destinations from our business
operations. In practice, we share our sustainability policies with our business partners to achieve better
mutual understanding and to work together towards a sustainable tourism and travel services supply chain.
If our business partners offer sustainable tourism and travel services, we will select those businesses as apriority and recommend them to our customers.
4. Promoting Local Community Sustainability
We endeavor to maximize our contribution to the development of sustainable local communities. With ourbusiness partners and customers, we value and respect the local customs and ethics, supporting thedevelopment of the local community with conscious safeguarding of same. Furthermore, we promote local
production local consumption, value the tangible and intangible cultural property rooted in the local
community, and do not promote or sell counterfeit products.
5. Promoting Sustainability Through Communication With Customers
We commit to providing socially, culturally and environmentally friendly tourism and travel services, directly
and indirectly contributing to the local community, while providing information to consumers about thenatural surroundings, local culture and cultural heritage, and the conservation activities in the holiday
destinations. In addition, we inform consumers about risks and required behaviors related to health and safety
matters during their travel for not only prevent risks during their experience of services, but also to be better
prepared to deal with emergency situations. We also seek to assist consumers to understand the importanceof sustainability, educating and inspiring more sustainable ways of traveling and striving to realize thecoexistence with destination communities in mutual prosperity. We regularly conduct customer surveys toensure quality of experience delivery to our customers and take an appropriate response to complaints fromclients to improve services and products.
6. Aim For An Employee Friendly Sustainable Working Environment
Recognizing the importance of employee wellbeing, we commit to abide by all applicable laws, prevent any
form of forced and child labor, strive to foster an employee-friendly work environment for our staff and business
partners, and devote to improve the hygiene and safety of the working environment. We value diversity andindividuality, seeking to create and sustain a thriving workplace, and listening to the complaints andexpectations voiced by the employees with an open and fair mind in order to improve our workplaceenvironment. Furthermore, we strive to develop sustainability related education and training programs that
also involve our business partners to support our in-house sustainability associated initiatives both within thecompany and with our wider customer base.

Appendix: Global Code of Ethics for Tourism (GCET)
Article 1 Tourism’s contribution to mutual understanding and respect between peoples andsocieties
Article 2 Tourism as a vehicle for individual and collective fulfilment
Article 3 Tourism, a factor of sustainable development
Article 4 Tourism, a user of the cultural heritage of mankind and contributor to its enhancement
Article 5 Tourism, a beneficial activity for host countries and communities
Article 6 Obligations of stakeholders in tourism development
Article 7 Right to tourism
Article 8 Liberty of tourist movements
Article 9 Rights of the workers and entrepreneurs in the tourism industry
Article 10 Implementation of the principles of the Global Code of Ethics for Tourism

7JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.
4,5,6,7F, Tokyo Front Terrace, 2-3-14
Higashi-Shinagawa,Shinagawa-ku, Tokyo, Japan
140-8604 Tel: +81-3-5796-5400