CREDENTIAL
2022

WHO WE
ARE NOW
We are an
Integrated digitalagency.

WHAT
WE DO

We provide digital firstcommunication services
for brands & businesses.

We aim to help brands

build digital presence andestablish meaningful connections
with their customers through insightfulstories & impactful experiences on Digital.

OUR SERVICES
We provide full Digital services

BRANDINGCOMMUNICATION• Strategic planning• Creative concept• Campaign idea
• Key asset development• Social & media execution• Promoting channel
endorsement (KOLs, Online PR)

PROMOTIONCAMPAIGN•••Campaign idea
Media strategy & execution
Content production

SOCIAL MEDIA
ALWAYS ON CAMPAIGN•••Concept & content direction
Content production & media
optimization on digital channel(Facebook, Youtube, Instagram)
Social management

MEDIA
PERFORMANCE••••Media strategy
Consulting about systems
construction/operation
Media optimization
ReportingACHIEVEMENT
Besides the achievements we have reached with honor,
we strive to better our services for our clients withcontinuous innovation and development.

9YEARS
EXPERIENCE

100+PROJECTSHANDLED

26 + 30+
EXPERIENCED
SPECIALISTSBIG CLIENTSABOUTOURUSPEOPLE“

Excellency &Effectiveness in everything we do.
We strive forBoards of Director

Mr. LE ANH TUAN
CEO - Founder

Mr. PHAM HOANG CHUONGManaging Director
Co-founder“

12 years experience ofentrepreneur in Tech & Digitalmarketing. Founder and CEO ofFirstcom Digital. Mentor atVietnam Startup Foundation andFounrder / Investor at many
startup about Software
Solutions, Data Analytics
platform, Ecommerce and KOL
platform.

““

10 years experiences in Digital
Communication Marketing from
Digital Production, Social Media toCreative Communication.

Ms. PHAM THU HUYEN
Operation Director
Co-founder“

9 years of experience in Digitalmarketing, focusing mainly on
media performance, especially inthe field of finance and banking.
••Former Digital Manager at
VIB Bank
Former Head of Media UrekaVietnam.

Ms. NGUYEN NGAN KHANH
Creative Planning Director“10 year experience in marketing &communication industry ranging
from research to communication& media practices in Vietnam andIndochina. .
• Former Communication

Planner at The Purpose Group• Former Group Media Managerat River Orchid

Let’s have a look at our company structure
MR . P H AM H O AN G C H U O N GManaging Director – Co-founder

Ms. NGUYEN ANH THIMS. P H AM TH U H UYE N

MS. N G UYE N N G AN KH AN H

Chief Accountant

Operation Director – Co-founder

Creative/Planning Director

NGUYEN MINH THAO
Sales Admin

NGUYEN PHUONG MAIAccountant

ACCOUNT MANAGEMENTMEDIACONTENTDESIGNBUI THU HALE PHUONG THAO

THU THẢO (TRACY)DOAN TO UYENNGUYEN VO KIM LONG

Account Manager

Account Manager

Media Manager

Content Manager

Design Manager

MAI PHUONG TRUCNGUYEN NHU NGOC

TRAN VI THANHNGUYEN NGOC TRAMTO HONG NHUNGLE VAN TAMDANG KHA TRAN

TRAN THUY LINHNGUYỄN DƯƠNG NHƯ BÍCHLE NGOC HONG PHUC

HUYNH NGOC ANHTRẦN LÊ YẾN VYNGUYỄN QUỐC BẢOSenior Account Executive
Account ExecutiveLê Đỗ Hồng Phúc
Account Executive

Account Executive

Account Executive

Media Optimizer
Media Executive

Media Planner

Senior Content Writer
Senior Content Writer

Content WriterNGUYỄN PHƯƠNG VY
Content Writer

Art Supervisor

Graphic Designer

Graphic Designer

OUR CLIENTS

We have partnered with many top enterprises and hopefully you’ll be the next!

+HOW WE DO IT
We craft Insight driven digitalcommunication strategies.

Excellency &Effectiveness in everything we do.
We strive forCreativity,Empathy & Trust.
We embrace the values ofWe craft

Insightdrivencommunication
strategy.

Insightful understanding of:
CUSTOMERs

Lifestyle, dream and aspirations
as well as unmet needs
the latest consumer - digital –social trends

In-depth knowledge of:Analytical expertise of:the industry norms and standards
the competitive landscapethe company vision and mission
the internal vs. external
stakeholders' expectations

BRANDsDIGITAL
PLATFORMs

customer behaviors on each
digital platformthe industry ‘s best practices andthe latest technological updatesand trends

DIGITAL COMMUNICATIONCREATIVE CONCEPT & STRATEGYWe strive for

Excellency &Effectivenessin everything we do.

From strategic planning to detailed execution,from Always On to Integrated Digital campaign

WE ALWAYS AIM FOR

THE BESTQUALITY
CREATIVE WORKS.

IT IS ALL ABOUT

DOING THERIGHT THING
for the Brand and/or
the Client
To deliver impactful messages to the right target
audience on the right channels at the right timein order to drive business resultsvalues

CREATIVITY
CREATIVITY FUELSGROWTH AND RESILIENCE
Always seek innovative ideas /approaches to build better solutions for
our Clients and differentiate ourselvesfrom competition.
Be flexible – Be dynamic – Think out-ofthe-box in everything we do
Welcome the differences

EMPATHYPUTTING PEOPLE FIRST
Foster the culture ofCollaboration and Teamwork
Open communication is highly
appreciated
Recognize people needs andchallenge

TRUST
TRUST IS THE FOUNDATION OF
ANY SUBSTANTIAL PARTNERSHIP
Professionalism and Transparency
are essential.
It is better to “Under promise yet
Over-deliver”.
Always strive to build long term
partnerships (instead of short-term oron off deals)

OUR
WORKSFor more understanding about our services,
let’s explore our case studies!

BANGKOK CHICKEN
Product launching campaign

BANGKOK CHICKEN WITH TOMYUM SAUCELAUNCHING CAMPAIGN
THE BRIEF/CHALLENGE:
For the upcoming festive season (12/2020 – 3/2021), Popeyes islaunching a new product “Bangkok Chicken” with Tomyum sauce.
The most challenge is how to make our consumers still excitedabout Tomyum Chicken, realizing that they have not known
about Tomyum Chicken like they have always thought?
IDEA/SOLUTION
Being in the Covid Pandemic, 2020 is truly a disaster with manychallenges to face counting down to a better year. Thus, let's theBangkok Chicken to give you a more lucky and smooth new year
(as the meaning of Sawadee).
The campaign “Gà Bangkok - Sawadee gà, may mắn đậm đà” iscreated with Swadee squad to make the plan happen in theluckiest way.

MV RAPcollab withQUOC KHANH
Key hook of the campaign was theMV RAP with Actor & comedian
Quoc Khanh. Recently he received
much love from the public, withmany funny and interesting rap
songs, gaining millions of views onsocial media
MV reached over ~3.7M views &~44K reaction on Facebook, Tiktok
http://bit.ly/QK_PPF

ACTIVITIES ON
TIKTOK

We adapted the dance move in the Rap MV into a TikTok dancechallenge & CTA users to join this activity to invite luck to whole year.
We also booked Tiktok In Feed Ads to promote dance video by Quoc
Khanh & Sawadee Squad.
Video dance got over ~1.9M reach, ~2M view and ~23K reactionSOCIAL CREATIVECONTENT
Content of Popeyes is the interesting
creation of the character's interaction. To
increase engagement and positive
impression, post is applied with the social
trend, seasonal and interest promotion

SOCIAL ENDORSEMENT
Utilize various kind of page like:
Food Blogger, Hot Tiktokers tobuild awareness about newproduct “Bangkok Chicken”
and encourage customer trial
the newproduct
Just only 4 Food Blogger, HotTiktokers, they can reach over
1M engagement on Tiktok,
Facebook and Instagram

HONGKONG CHICKENLAUNCHING CAMPAIGN
THE BRIEF:
In August 2020, Popeyes continues to launch innovative LTOs as Char SiuChicken. We are requested to come up with a digital proposal to launch thisnew productIDEA/SOLUTION
Because this kind of sauce is popular in the dishes of Hongkong & Hongkong
culture likely to be more familiar to Vietnamese through the wide approach ofmovie, cinema. That why the name of new product is “Hongkong Chicken – GàHồng Kông”
In Hongkong, Kungfu movie is the ranked as the most popular so we create
the Kungfu Master Chicken “Thần Kê” good at martial arts, generous spirit &the power to enhancing friendship and other relationship
Because of the Covid Pandemic, we chance tagline “Gặp không cần cớ, cầnbằng hữu cơ” to “Gặp không cần gấp, cần bằng hữu thân”

LOGOTHẦN KÊ

VIDEO VIRAL COLLABORATE
WITH FAPTV
To kick off the campaign and create
the buzz, we collaborate with Faptv tomake a viral video “Thần Kê Đại Hiệp”.
FAP TV specializes in providing sitcom,
comedy video, funny MV & is Vietnam’s
first YouTube channel receives
Diamond Play Button
After 3 days, “Thần Kê Đại Hiệp” on top
1 trending Youtube with 6.5M views.
Now, video reach over 16M views and223K reaction, comment.

SOCIAL CREATIVECONTENTThe content of Popeyes is theinteresting creation of the Than Ke'sinteraction. To increase engagement
and positive impression, post is appliedwith the social trend, seasonal andinterest promotion

SOCIALENDORSEMENT

We asked Thanh Dung to make a video in his style and based on the movie“Than Dieu Dai Hiep” with unique, humorous lines to promote the campaign's
message and new products- Video reach over 300.000 engagement with 136.000 viewWe also booked Food Blogger, Hot Face to review “Hongkong Chicken” and callcustomer to trial the new product- 18 post of Food Blogger, Hot Face can reach over 1.9M engagement on Tiktok,
Facebook and Instagram

JAPANESE SAUCE CHICKENLAUNCHING CAMPAIGN
THE BRIEF/CHALLENGE:
To keep customer’s loyalty and interest, Popeyes usually launch newproducts to meet the changeable demand from customer. The
campaign (09/2018), Popeyes decide to relaunch chicken with
Western sauce. However, the most challenge problem is making all
customer think that its totally new product, not the old one.

IDEA/SOLUTION
The first step for this campaign is creating a new name with new materials
covering on the product. Combining the incisive understanding about theconsumer/target customer of Popeyes and Social trend, the campaign “Gasot Nhat rac toi phi – thinh thom gion, ngon me man” is created with mainelements of “thinh – crush” and Japan.

RESULTAVERAGE SALES

10,000-12,000
PRODUCTS/WEEKCREATIVE CAMERA FRAME
INCREASING INTERACTION WITH
FANS THROUGH LOVELYFACEBOOK CAMERA FRAME

100+FAN
PICS
2M
VIDEO
VIEWS*SERIES VERTICAL VIDEOVERTICAL FORMAT TREND APPLIED IN VIDEO SERIESWITH FUNNY SITUATIONS TO INTRODUCE THAT NO
ONE CAN NOT STAND THE TASTY OF CHICKEN WITHJAPANESE SAUCE.
*TOTAL VIEWS ON ALL CHANNELSJAPANESE SAUCE CHICKENSOCIAL CREATIVE CONTENTCREATIVE VISUAL & FORMATCONTENT OF POPEYES IS THE INTERESTING CREATION OF CHATRACTERS INTERACTION.TO INCREASE ENGAGEMENT AND POSITIVEIMPRESSION, ALL DESIGNS IS APPLIED WITH LOVELY BRUSH STROKE, COMBINE WITH NEW FORMATS SUCH AS VIDEO, 3600, CAMVAS,….

PARODY MV collab with YOUTUBER
HAU HOANG
Popeyes collab with Hau Hoang to produce a funnyparody MV for genz audience, song content referring toPopeyes chicken products and in-store enjoyment spaceMV reach over ~41M views

https://www.youtube.com/watch?v=ixDpAEcq3Lg

PRODUCT CONCEPTPIZZAMIN SEAPRODUCT TAGLINEHẢI SẢN MÊ LY, HÈ VUI HẾT Ý!!!
(DELICIOUS SEAFOOD FOR A GOOD SUMMER VIBE!)

CREATIVE IDEA

NẠP PIZZAMIN SEA!
(NEED VITAMIN SEA? GET PIZZAMIN SEA!)

Animation

SOCIAL CONTENT

Animation

PIZZA PHỞ – LAUCHING CAMPAIGN

Animation

VIETCOCOSOCIALCREATIVE
CONTENT

THE BRIEF/CHALLENGE:IDEA/SOLUTION

Luong Quoi is a reputative company in producing
products from coconuts with high output export everyyear. However, in Viet Nam market place Vietcoco isquite weaker than their competitors, such as
Cocoxim,….

Based on incisive understanding consumer’s
behaviors on social network and social trend thattarget consumers are interesting in, Firstcom
Digital is produced many creative content to
attract more audience.

Social network is the first touchpoint in spreading thebrand image to get closer to consumer. So, thechallenges are building up brand identity andattracting consumers try the products.

CREATIVE VISUAL & FORMAT
We have built the interesting stories about Coconut on Vietcoco fanpage throught design which applied lovely brush stroke, combine withnew formats such as video, 3600, canvas, … to increase engagement and positive impression.

Social Always on•••

Creative content production
Fan page Management
Media Optimization

Social Always on•••

Creative content production
Fan page Management
Media Optimization

Social Always on•••

Creative content production
Fan page Management
Media Optimization

VINH TUONG – SAINT GOBAIN / RETAINERDIGITAL IMC &SOCIAL 2020
THE BRIEF/CHALLENGE:

Firstcom have partnered with Saint-gobain since 2016 & workedon 1-2 projects/year. There are 2 key type of campaign:- To home owners: to help them more understand aboutVĩnh Tường plaster through brand multi-comforts.
- To plaster workers: to build brand love for Vĩnh TườngIDEA/SOLUTION
Create a story for the main message "Improve the quality ofliving space" and & produce KV/video to build awareness
Create interactive activities to connect & engage with them

KV SHOOTING•••

Develop idea
Photo shooting
Photo illustration

THEMATIC VIDEO

Clip 6shttps://www.facebook.com/watch/?v=535328223687413

Clip 6s:https://www.facebook.com/watch/?v=435122980539919

SOCIAL ACTIVITIES••••

Develop idea
Content creation
Video Shooting
Photo shootingDIGITAL ALWAYS ON
THE BRIEF/CHALLENGE:
Increase TOM awareness for Kohler among targeted consumer (midhigh segment) with major billboards, growing market share on social
media, SEM and SEO
Increasing Kohler brand awareness/ interactions & engagements
between Kohler and online users via Social platforms: Facebook Youtube - Instagram by using always-on content & activities

AGENCY SOWFirstcom propose content and art direction to highlight the brand ‘s
Experiential Luxury spirit. At the same time, optimizing performanceads to reach the high-end consumer on digital
KPI achievement~1,000,000
REACH~27,000

ENGAGEMENT~30,000
FANS~ 200,000

CLICKS TO WEBSITE

SOCIAL ALWAYS ON•••

Develop idea
Content creation
Media optimization

SOCIAL ALWAYS ON
THE BRIEF/CHALLENGE:
OCB needs to increase the number of interactions on the fanpage.
Besides the content of products and promotions, OCB wants to havemore interesting content about the OCB brand.

IDEA/SOLUTION
We propose a new art direction for the whole content, being morefriendly and youthful. Also apply social trends to increase userengagementProduce a video animation series to educate user about product functionSOCIAL ALWAYS ON••••

Creative contentproduction
Fan page Management
Social seeding
Media optimizing

SOCIAL ALWAYS ON••••

Creative contentproduction
Fan page Management
Social seeding
Media optimizing

VIDEO ANIMATIONMSBDIGITALPERFORMANCETHE BRIEF:
MSB is looking for an agency that have media optimization
capabilities to execute all of paid media campaign for brandawareness and promotion campaign.

MSB

eKYC & Business loan
THE BRIEF
1. Spread-out MSB re-branding campaign
2. Promote key assets
3. Drive user to microsite
https://vaynhanhsme.msb.com.vn/

SOW
1. Creative Production (Video + KV)
2. Media Booking & Optimizing•

Local Adnetwork (Admicro)•

Facebook Reach & Frequency•

Facebok CTW•

Linked-in VideoMSB

RE-BRANDING CAMPAIGN
THE BRIEF
1. Spread-out MSB re-branding campaign
2. Promote key assest: series manifesto clip
3. Drive user to microsite

SOW
1. Banner Production (KV Adaptation)
2. Media Planning
3. Media Booking & Optimizing•

Local Adnetwork•

Local Video Adnetwork•

Facebook Reach & Frequency•

Youtube View•

Click to website

MSBJoy+THE BRIEF
1. Increase card spending
2. Promote benefit of MSB Credit CardSOW
1. Banner Production : Carousel banner
2. Media Optimizing•

Facebook Click to website

MSB

VISA ONLINE
THE BRIEF
1. Accquire new customer for credit cardSOW
1. Banner Production
2. Media Optimizing•

Facebook Click to website•

Google Search

SOCIAL CONTENT•

Creative content production•

Contest management•

Media optimizing•

Social monitoring by social listening tool

SOCIAL ACTIVITES•Creative content production•Contest management•

Media optimizing•

Social monitoring by social listening tool

SOCIAL BRANDING•

KV & Video Shooting

SOCIAL ALWAYS ON•

Creative content production•Media optimizing

DIGITAL ALWAYS ONTHE BRIEF/CHALLENGE:
YARA is a global firm specializing in agricultural products (fertilizer) andenvironmental protection agents.
In 2019, YARA plans to re-launch its Facebook Fanpage in Vietnam tounlock more potentials from this established platform for both YARA’sbusiness & image.

IDEA/SOLUTION
Digital activities will focus on two main platforms, Facebook and Zalo,
which are the two most effective channels in reaching users in rural areas.
Firstcom researches and develops a content strategy to help Yara's social
characteristics become Farmer-friendly, Knowledgeable, Communityoriented, Active, Practical, ModernZalo Page

Facebook Content post

Yara Viet Nam WebsiteFacebook
livestream
activities

THANKYOU
chuong.pham@firstcom.vn+84 908 268 264