2024.4～6

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Contents

CONTENTS

Display Ad Plans

About Our Media What is The Daily Industrial News Online Edition

ｐ.０２

 Billboard
 Small Billboard

ｐ.１１
ｐ.１２

Audience Attribute Age, Industry, Position/Title
 Occupation, Region

ｐ.０３
ｐ.０４

ｐ.０５

 Video – Rectangle
 Video – Rectangle YouTube In-Article Rectangle

 Native Advertising & Links to Advertorial

ｐ.０６
ｐ.０７
ｐ.０８
ｐ.０９

 The Position of Ads for Smartphone

ｐ.１６

For more information
 Contact usText Ad Plans
 Bland Text

ｐ.１３
ｐ.１４ｐ.１５NoteRectangle Ad Plans
 Rectangle A/Rectangle B

 Online Edition Original Advertorial
 Advertorial Reproduced from aNewspaper Article

Media Power Page View/Unique User

Tie-Up Ad Plans

ｐ.１０

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

ｐ.１７

About Our Media
What is The Daily Industrial News Online Edition?
“The Daily Industrial News Online Edition” is the news site owned by The Nikkan Kogyo Shimbun. Updated every
day at 5am(local time in Japan). This web media is mainly for B2B business and contains our newspaper articles,
breaking news, news videos, original contents, etc.
We have strength to cover the following industries: machinery, automobile, IT, electronics, material, chemical andother related sectors/fields. Having connection to broad industrial sectors, we enthusiastically support the area of
science technologies, middle scale firms, small and medium-sized enterprises and venture companies.

Monthly Page Views
Monthly Unique Users

1,874,643
886,472 （Results for Mar. 2024 ※Google Analytics 4）

 Articles updated per day 200-250【Services by User Type】

 Database of articles（Archived from Jan. 2008）approx. 400,000
Only Paid Users are able to read whole articles.

 URL www.nikkan.co.jp/※currently available only in Japanese

Top 4 advantage points
1.

We are trusted as a long–standing newspaper company.
We also leverage a range of social media to reach users.

2.

Many of our users are decision makers with high media literacy skills.

3.

Memberships can use our extensive article database to search for articles.

4.

Active memberships who are willing to get information are increasing.

PaidMembership

Visitor…All visitors are able to read the headlines.

HeadlineAvailablePaid Articles

×View
Newspaper
PDF×Article Search

×My page×Monthly Fee0円

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Available

Up to 20
keywords,
300 articles
1ID=JPY 4,000（+tax ）Audience AttributeAge, Industry, Position/Title

Temp/Contract
Waker
2.9%

70～

10～19

2.7%

0.6%

President/Chairper
son/Board
Members
14.9%
Staff

20～29

60～69

13.7%

10.9%

Financing

Real Estate,

welfareDevelopment

0.6%

0.4%

Business,Insurance

50～59
25.8%

Age

30～39
19.6%

5.1%

Heads/General

Fishery,

Position/

Agriculture &ForestryManagers

Title

0.2%

Printing/Publishing/
Mass media
2.1%

SectionElectrical/

Distribution/Service

Head/Supervisor

Electronic

5.5%

16.3%

15.8%

40～49
26.6%

Department

29.8%

Medical care/

Automobile/

University/Education

Airline/Space

institution

10.4%

7.4%

Industry

Public Office

Machinery/machinery tool

4.5%

10.9%

Trading

Precision

5.1%

machinery
7.2%
information/

Food/Medical/
Cosmetics
2.5%

Chemicalcommunications

4.0%

7.3%

Energy1.9%
Plastic/Fiber/
Apparel
1.7%

Iron/Steel/Metal
3.1%

Construction/Civil
engineering
4.2%

 Approx. Two thirds of our users are over 40s and managerial personnel.
 63% of our users are in manufacturing industry.
 More than half of our users are managers and above.
株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Section Chief
20.2%

15.8%

Audience AttributeOccupation, Region
Major cities

・Fukuoka・Naha
Student
6.6%
Corporate Planning
Profession

Managing Executive/

ChugokuDirector

0.9%

7.7%

4.9%

PR/Advertising
3.2%

7.4%

Personnel/Finance/

Planning/Survey/

General Affair／ITMarketing

12.3%

3.9%

Major cities

・Osaka・Kyoto
・Kobe

Inspection

0.1%

Hokkaido,Tohoku
4.2%2.8%
Kyusyu,Okinawa
6.6%

Kinki
16.2%

RegionOccupation

Quality Control/Chubu（Tokai）

1.4%

Research&Development

Material/

14.7%

Procurement
1.6%

Shikoku

Overseas

Sales
19.8%

Major cities

・Nagoya・Nagano・Niigata

12.4%

Major cities

Design4.9%
Manufacturing
2.3%

Kanto
59.1%

Production/Engineering
5.0%

・Tokyo・Yokohama・Chiba・Saitama

 Users Occupation: The rates of ”Sales”, ”Research & Development” and “Manufacturing” account for
approx. 20%. People from management level also use our media a lot.
 Region: Kanto area （which includes Tokyo, Yokohama, Chiba, etc.）accounts for 50%. While at thesame time, other users widely exist in other areas.
株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Media Power
Page View/Unique User
The Daily Industrial News Online Edition（Mar. 1-31, 2023）

Page View (PV) 1,874,643
Unique User（UU） 886,472
The average of last three months＊ 1,846,304＊Jun. 1, 2024 - Mar. 31, 2023

PV2,500,000

1,874,643

2,000,000
1,500,000
1,000,000
500,000
02022/10 2022/11 2022/12 2023/1 2023/2 2023/3 2023/4 2023/5 2023/6 2023/7 2023/8 2023/9 2023/10 2023/11 2023/12 2024/1 2024/2 2024/3
Measuring tool：
Google Analytics

Measuring tool ：Google Analytics 4

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Rectangle Ad Plans
Rectangle

Rectangle ARate

1 weekJPY 250,000 (+tax)

1 month

JPY 800,000 (+tax)

Quantity

Rectangle Ａ

6

Exposure area

All pages

Exposure typerotation

Estimated imps

350,000/month

Estimated click through therate(CTR)
DevicePixel size
(Width × Height)

0.05%
PC, Smartphone（optimized depend on the device,refer to page 17）
300 × 250

Rectangle BRate1 week

JPY 200,000 (+tax)

1 monthJPY 600,000 (+tax)

Quantity

Rectangle B

6（including Rectangle B Double）

Exposure area

All pages

Exposure typerotation

Estimated imps

350,000/month

Estimated click through therate(CTR)
DevicePixel size
(Width × Height)

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

0.03%
PC, Smartphone（optimized depend on the device,refer to page 17）
300 × 250

Rectangle Ad Plans
Video – Video Rectangle
 Video area Size=16:9 and up to 30MB

《 ＰＣ 》

Static areaVideo
Staticarea

Link toStatic area.

 Link to Static area.

ＬＰ

Video Rectangle banners are available both PC and smartphone.
Please prepare just 1 video data for this ad.
On the ad area, there are 2 separate areas: a Video area and a Static area.
You can show titles or copies on the Static area.

Rectangle ARate
Rectangle B

1week

JPY 280,000 (+tax)

1month

JPY 900,000 (+tax)

1week

JPY 230,000 (+tax)

1month

JPY 700,000 (+tax)

Quantity
Exposure area

6

Exposure typerotation

Estimated imps

350,000/month

Estimated click throughthe rate(CTR)
Static’s Pixel size

Assign the different URL link to Static area.

Play the videoon In-app player〈 Sound-On〉

 You can use video at the area ofRectangle A or Rectangle B.
 For smartphone, please refer tothe right image.

All Pages《 Smartphone 》

Static area

〈 No sound〉

Open the URLof landing Page

ＬＰ：Landing Page

0.05%
300 x 80
(Width × Height)

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Rectangle Ad Plans
Video – YouTubeVideo Rectangle
 Video area Size=16:9
 Capacity conforms to YouTube specifications.
 Click on the video part to move to theYouTube page.

《 ＰＣ 》

Static area

 Link to Static area.

Video
StaticareaLink toStatic area.

ＬＰVideo Rectangle banners are available both PC and smartphone.
Please prepare just 1 YouTube’s URL.
On the ad area, there are 2 separate areas: a Video area and a Static area.
You can show titles or copies on the Static area.

Rectangle ARate
Rectangle B

1week

JPY 280,000 (+tax)

1month

JPY 900,000 (+tax)

1week

JPY 230,000 (+tax)

1month

JPY 700,000 (+tax)

Quantity

6All Pages

Exposure typerotation

Estimated imps

350,000/month

Estimated click throughthe rate(CTR)
Static’s Pixel size

Assign the different URL link to Static area.

Play the video
on In-app player〈 Sound-On〉

 You can use video at the area ofRectangle A or Rectangle B.
 For smartphone, please refer tothe right image.

Exposure area

《 Smartphone 》

Static area

〈No sound〉

Open the URLof landing Page

ＬＰ：Landing Page

0.05%
300 x 80
(Width × Height)

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Rectangle Ad Plans
In-Article Rectangle《 After logging on pages 》（available only free memberships and paid memberships）《 Before logging on pages 》

Log onRectangle

Rectangle

Rate1 weekJPY 200,000 (+tax)

1 monthJPY 600,000 (+tax)
2

Quantity
Exposure area

Article pages *Exposure type

Rotation

Estimated imps

300,000/month

Estimated click throughthe rate(CTR)
DevicePixel size

0.1%

 In-Article Rectangle will be displayed at the bottom of the
in-article photo.
 “After logging on pages” are only available for freememberships and paid memberships only.
 About displaying ads, we do not exclude competitive ads.

PC, Smartphone（optimized depend on the device, refer to page 17）

ＰＣ

300 × 250 (Width × Height)

Smartphone320 × 50 (Width × Height)* The following genres will be exclude- “Movies”,“Special/Advertising”.
*Both a PC size banner and a smartphone size banner are required.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Text Ad Plans
Brand Text

Rate

1 weekJPY 150,000 (+tax)

1 monthJPY 500,000 (+tax)

Quantity
One on thevery top.

1Exposure area

All article pages *Exposure typeOne on the very top.

Estimated imps

1,000,000/month

Estimated click throughthe rate(CTR)

0.03%

DevicePC, Smartphone（optimized depend on the device, referto page 16）

Ad size

Up to 35 Japanese characters*Visitor and Free membership ver.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Display Ad Plans
Billboard
When users access our website, the slider ad is pushed
down and appear the static banner ad automatically.

 The static banner ad is displayed above the article area.
 The ad area is wide and pushed down automatically.
Therefore, it has a strong impact on users.
RateQuantity

CLOSE

Slider 970 x 250 pixel

After appear the ad, the first ad is replaced to the next
narrow banner (Contracted size) when the “CLOSE” button
at the right top is pushed.

OPEN

When users push the “OPEN” button, the firstad(Expanded size banner) open and appear the banneragain.

JPY 700,000 (+tax)
3 (including Small Billboard)

Exposure area

All Pages（exclude; movie page, article feature page）

Exposure typeThe banner shows automatically when users arrive firsttime and then at random

Estimated imps

160,000/1week

Estimated click throughthe rate(CTR)
DevicePixel Size

970 x 90 pixel

1week

PC

Smartphone

0.15%
PC , Smartphone（optimized depend on the device, refer to page 16）
 Expanded size
① maximum width:970pixels, height:250pixels
 Contract size
② maximum width:970pixels, height:90pixels
 Expanded size
③ maximum width:300pixels, height:250pixels
 Contract size
④ maximum width:300pixels, height:80pixels* When user move to next page (within 60 min. after leaving first page), the contract size
banner will appear.
* Please submit your 4 kinds of data (Expanded size banner and Contract size banner) at least 5
business days before prior to the starting date.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Slider Ad Plans
Small Billboard The static banner ad is displayed above the article area.
When users access our website, Small Billboard ad
appear automatically.

 The ad has a strong impact on users.
Rate

1week
Quantity

Small Billboard 970 x 90 pixel

JPY 600,000 (+tax)
3 (including Slider)

Exposure area

All Pages（exclude; movie page, article feature page）

Exposure type

Fixed

Estimated imps

160,000/1week(PC+SP)

Estimated click throughthe rate(CTR)
Device0.15%
PC , Smartphone（optimized depend on the device, refer to page 16）

Pixel SizePC

970 x 90 (Width x Height)

Smartphone

320 x 100 (Width x Height)* Please submit your 2 kinds of data (Expanded size banner and Contract size banner) at least 5
business days before prior to the starting date.

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Tie-Up Ad Plans
Online Edition Original Advertorial
A Sample of Original Advertorial Page

 The supervision of The Daily Industrial News
Our company, specialize in respective industry/area, report and write youradvertorial responsibly.
Youtube videos are available on advertorials.

 Archive
Contents will be archived for a year.

 Native Advertising
Please refer to p16.
○ We charge for interviews, creating videos and other irregular works.
○ We allow secondary use of the article (include texts and photos).
○ The article must have credit on the headline. ex) 【〇〇〇〇〇/PR】

Advertorial
Area

Sample Schedule<1> Meeting/Interview（about 1month -２months prior to releasing ）2weeks JPY 1,000,000 (+tax)
Rate
1month JPY 1,800,000 (+tax)<2> Submit materials to us（about 1month -3weeks prior to releasing ）<3> Check the staging page（about 2weeks prior to releasing ）<4> Release the page
Please consult with our salesperson on prices andproduction schedules.

Exposure area
Number ofcharacters,
photosEstimated impsDevice

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

3
Characters: around 1,500～2,000 +Photos:1～3
1,000,000/2weeks（Native Advertising）
1,200～1,300/2weeks（Advertorial）
PC, Smartphone（optimized depend on the device）

Tie-Up Ad Plans
Advertorial Reproduced from a Newspaper Article
 Reproduce another advertorials into online pages
Reproduce a newspaper or a magazine article into our Online《 The Daily Industrial News (Newspaper) 》

Online Edition Advertorial Page

Edition page.
Reach a wide range of users on our website.
Youtube videos are available instead of photos.
 Archive
Contents will be archived for a year.

Advertorial Native Advertising
Please refer to p16.
○ The article must have credit on the headline.
ex) 【〇〇〇〇〇/PR】

AdvertorialArea○ We allow secondary use of the article (include texts and photos).

Sample Schedule<1> Check the staging page（about 2weeks prior to releasing）<2> Release the pageRate2weeks

JPY 600,000 (+tax)

1month

JPY 1,400,000 (+tax)

Exposure area
Number of characters,
PhotosEstimated imps
Device3The page structure is follow the paper media(newspaper/magazine) basically.
2,000,000/1month（Native Advertising）
3,000PV and over/1month（Advertorial）
PC, Smartphone（optimized depend on the device）

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Tie-Up Ad Plans
Native Advertising & Links to Advertorial
Online Edition
Original Advertorial page

《 The Daily Industrial News Online Edition Article page 》《 The Daily Industrial News Online Edition 》<1>Small Billboard Ad
Duration:Rotation(1week)
Also put on smartphone site

<2>Brand Text Ad
Duration:Always(1week)
Also put on only PC site.

AdvertorialArea<4>Native Ad
Duration : Always（1week）《 Newswitch Rectangle 》<3>Native Ad
Duration : Always（For 2weeks）
Also put on smartphone site

<5>Banner
Rectangle Banner
Duration : 2weeks

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Note
The position of ads for smartphone site
・Rectangle Ａ・Rectangle B
・In-Article Rectangle
・Brand TextSlider (Static)

In-Article Rectangle《 Home page 》《 Article Page》

Reminder Banner
Pushed down area

Reminder Banner
Pushed down area

Rectangle B

Small Billboard《 Home page 》《 Article Page》

Brand Text

Reminder Banner

Small Billboard

Rectangle A

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.

Reminder BannerNoteContact us■About Ads and others■About articles and relevant matters

The Nikkan Kogyo Shimbun
ad-denshi@nikkan.tech

Please use the inquiry below.
https://biz.nikkan.co.jp/english/contact

14-1 Nihonbashi Koami-cho, Chuo-ku,
Tokyo 103-8548, Japan

株式会社日刊工業新聞社 Copyright 2024 NIKKAN KOGYO SHIMBUN,LTD.