Press release
2.13.2024

Brevo Launches Customer DataPlatform, Enhanced AI features andMobile Push Notiﬁcations
Unify Data for Greater Customer Insights & Navigate Dynamic
Multi-Channel Interactions with AI
Brevo, a leading provider of Customer Relationship Management (CRM) solutions,announces the launch of Brevo Customer Data Platform (CDP) and mobile push,following the recent acquisitions of WonderPush and Octolis, demonstrating its
capacity to quickly integrate new stacks within its solution. In addition, Brevo isannouncing new AI functions, expanding capabilities to better understandcustomer habits and drive personalized multi-channel campaigns at scale.

A holistic real time view of customers with Brevo Customer DataPlatform
The three main browsers used around the world, Safari, Firefox and Chrome, haveremoved or will remove the use of third party cookies by the end of 2024. Manymarketers rely on retargeting and legacy data management platforms based on
segments fed with third-party data. To adapt, marketers must now prioritize
first-party data and adopt a CDP. By collecting, storing, processing, enriching andactivating first-party data, businesses can measure the performance of actions
carried out to provide insight and hone their competitive advantage in an
increasingly complex data environment.
Brevo CDP unifies and manages customer data across the whole tech stack.
Empowering teams to turn audience reports and calculated scores into actionableinsights, Brevo CDP enables an enriched customer experience with personalizedcontent, dynamic triggers and more. Supported by 300+ pre-built integrations andthe ability to plug into existing business intelligence tools, Brevo CDP easily unifies
data from multiple sources to provide ready-to-use data that is reliable andconsistent across platforms.

Empowering marketing campaigns and CX with new AI features
Brevo has also expanded its AI capabilities to increase efficiency, support
creativity and enable anyone to execute dynamic multi-channel campaigns atscale. By leveraging solid and reliable customer data thanks to the Brevo CDP
Platform, Brevo’s AI capabilities automate crafting the perfect email content anddetermining the right time to send messages to customers.
●●●Email Content Generator: Elevate email campaigns with dynamicallygenerated, relevant content. Available for Headlines, Paragraphs and Button
Text.
Best Time Email Delivery: Strategically send emails within a 24-hour
window based on recipient behavior and historical engagement to reachaudiences when they are most receptive.
Adapt Tone of Voice: Let generative AI find the perfect balance between aformal or casual tone depending on the situation and adapt short notes orbullet points into well-formulated messages.

CX leaders who use generative AI see positive ROI from delivering personalized,
seamless CX journeys that foster loyalty and satisfaction. With Live Chat Summary,a new generative AI feature dedicated to ensuring seamless conversations, Brevo
significantly enhances customers' experience.
●Live Chat Summary: Create short summaries of entire live chatconversations to make dialogue handoff between agents easy, or use forquick reference on client history.

Addition of Mobile Push
Bolstering Brevo’s existing web push capability, Brevo’s Enterprise customers can
now send short messages via mobile push notifications to convey important
information promptly, such as new sales or abandoned cart reminders. Using anew Push dashboard for Brevo segments and lists, Brevo customers can drive
action and create a seamless customer experience from within the Brevoecosystem.
Brevo will showcase and elaborate on these new functions in a virtual keynote on
March 6, 2024, 10:00 am PST/1:00 pm EST. To learn more and register for thekeynote, visit https://www.brevo.com/resources/keynote/About Brevo
Brevo offers the most approachable customer relationship management (CRM) suite to deliver sustainable growth
to all businesses and non-profit organizations. With Brevo, businesses benefit from a unified view of the customer
journey with a Marketing and sales Platform, Marketing Campaigns over Email, SMS, WhatsApp, Chat, and muchmore. Today, over 500,000 businesses – including Ebay, H&M, Sodexo, Louis Vuitton, Carrefour, and Michelin –trust Brevo’s reliable technology to deepen their relationships with customers. Brevo reached the coveted Centaur
status with $100M ARR in January 2023, and hires more than 800 employees globally. Its global operations areheadquartered in Paris. www.brevo.com

ContactBrevo - Marjaneh Ravai - marjaneh.ravai@brevo.com / The Hoffman Agency - brevo@hoffman.com