Tomodachi Logo Guideline
Ver.11 - Regular + with white background
04/13/2015

THE OFFICIAL TOMODACHI LOGOS

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OFFICIAL TOMODACHI LOGOThis is the official TOMODACHI logo.

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COLOR SCHEMES

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OFFICIAL TOMODACHI LOGO - Color Scheme

IN CMYK:
C=100 M=70 Y=0 K=20

IN CMYK:
CMYK:
C=0 M=100
M=100 Y=90
Y=90 K=0
K=0

INI RGB:
R=0 G=66 B=142

IN RGB:
RGB:
R=230 G=24
B=21
G=0 B=32* Above is the priority,
but in case you need touse Pantone, please use:

* Above is the priority,
but in case you need touse Pantone, please use:

PANTONE 661 C

PANTONE 186 C5

MONOCHROME

K=50%

K=90%

* Do not use unless the printed material only allows black & white.

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SPACINGS, ALIGNMENTS, & SIZES

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SIZE - Logo

The smallest size
to use this logo is 18mm (in width),
to avoid losing its details.

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SPACING

1/4x
1/4x
1/4xx

1/4x

Isolation area around the logo should be maintained at all times.

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CENTERINGA

B

When you center the logo altogether, it will look placed a little lower than the center. (Example A)
To adjust, the center point of logo should be calculated without the star and the dot above the M. (Example B)

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URLThe margin
should be the spacingthat has been
noted in P.9

This is our suggestion on typefaces for the texts that appear with the logo.
The typeface used above is called Gotham-Bold. We suggest to use the neutral and distinguishable color, such as black or gray.
This is different from the typeface used for the logo, yet has same balance and ambience.
*The spacing rule applies to logo with R and TM as well.
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WHEN USING THE LOGO
ON COLORED AND IMAGE BACKGROUNDS

12TOMODACHI LOGO WITH WHITE BORDER

The white box in the background.
Please use the provided official lockup for above designs. Do not re-create.

13TOMODACHI LOGO WITH WHITE BORDER: SPEC

Radius=3mm

EQUALLEQUALL
3xEQUALLx

The white box in the background.
Please use the provided official lockup for above designs. Do not re-create.

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TOMODACHI LOGO WITH WHITE BORDER: SPACE
1/4x

1/4x

1/4xx

1/4x

When to use this version,Isolation area around the logo’s white box should be maintained at all times.

URLThe margin
should be the spacingthat has been
noted in P.15

This is our suggestion on typefaces for the texts that appear with the logo.
The typeface used above is called Gotham-Bold. We suggest to use the neutral and distinguishable color, such as white.
This is different from the typeface used for the logo, yet has same balance and ambience.
*The spacing rule applies to logo with R and TM as well.
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USAGE EXAMPLES*Above images are examples; size doesn’t matter on usage.
The white box in the background.
Please use the provided official lockup for above designs. Do not re-create.
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TOMODACHI LOGO WITH WHITE BORDER

The white box in the background.
Please use the provided official lockup for above designs. Do not re-create.

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USAGE EXAMPLES*Above images are examples; size doesn’t matter on usage.
The white box in the background.
Please use the provided official lockup for above designs. Do not re-create.
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DO NOT...

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DO NOT...

use isolated parts of the logo.

change the size ratios.

change the lock-up.

use other color combinations.

use in one color.

apply outlines.

tilt.

use any effects.

transform.

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DO NOT... : for colored and image backgrounds.

Do not put the logo directly on the colored or image backgrounds.

* Please use with white frame or box in the background. Either way is fine.

Do not change the size of the white box.

Do not put borders around.

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