Wild Turkey Continues Support of Emerging Artists within the Music Industry to Amplify Bold Stories
through a Multi-Faceted “Trust Your Spirit” Platform
The brand’s initiatives launch in tandem with the “Trust Your Spirit” global creative campaign, and in
partnership with musical artist Shakey Graves and iHeartMediaLAWRENCEBURG, KY (May 9, 2023) – Wild Turkey® today kicks off the U.S. launch of Trust Your Spirit, a360° program designed to elevate bold voices in the music industry, spotlighting stories of community,creativity and conviction. The program celebrates how music-making, much like Wild Turkey's iconic
bourbon-making process, is most authentic when you trust your spirit and do things your way. This year,
the brand has partnered with iHeartMedia – the No. 1 audio company responsible for putting thousandsof emerging artists on the map – to continue the brand’s efforts to advance talented emerging artists, aswell as those working behind the scenes, and give back to those who help shape culture in theircommunity.
This multi-faceted program furthers Wild Turkey’s ongoing commitment to elevating bold stories bybeing the bourbon behind the music and is an extension of the brand’s global campaign and platform,“Trust Your Spirit,” which features new creative starring various musical sensations from around theglobe. In the U.S., Wild Turkey has partnered with Austin, TX-based Americana musician Shakey Graves.
Shakey uncompromisingly followed his instincts when he used his successful acting career as a jumping
off point to pursue his dream of becoming a musician and create art his own way, as a one-man band,with the confidence to deliver his own story.
“Standing by your conviction isn’t always easy, but the boldest stories are told by those who trust theirspirit. There’s an undeniable magic in the music an artist makes when they trust their own gut and don’t
just follow the direction of others – and the same is true of making bourbon,” said Mark Watson,Marketing Director at Campari America, the spirits maker behind Wild Turkey. “Wild Turkey, under theleadership of the legendary father-and-son Master Distilling team of Jimmy and Eddie Russell, hasremained faithful to its iconic recipe and craft for decades. It’s in that same spirit that we designed ourprogram in partnership with iHeartMedia to support the music community. We’re creating a platform
for talented artists who are shaping culture through their dedication and pure love of their craft, so thateven more individuals can share their bold stories.”
The U.S. program will shine a light on much of the industry’s unheard and undiscovered voices – both on
and off stage – who embody the essence of what it means to trust your spirit. This will come to life
through a series of concerts and listening sessions, mentorship opportunities, charitable initiatives andmore driven by Wild Turkey, including:••#101BoldNightsMusicMentorship competition that seeks to find and support an emerging
musical artist who has demonstrated a passion for trusting their spirit and telling bold stories
through their craft.
Wild Turkey, in partnership with iHeartMedia, will donate $50K each to Spaceflight Records andSweet Relief Musicians Fund, two nonprofit organizations that are helping to promote andadvance talented musicians’ careers, as well as support those working behind the music scenes.

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101 Bold Nights benefit concert series in collaboration with iHeartRadio, starring The Black Keys
(May 24 in Nashville, TN) and Shakey Graves (October in Dallas, TX), where whiskey fans andmusic lovers ages 21+ can sip Wild Turkey bourbon while listening to artists’ new songs, and thestories behind them.
The official Wild Turkey Lounge at music festivals across the country, including New Orleans Jazz
Fest, iHeart Country Festival, Beer Bourbon & BBQ and Hopscotch, among others, whereconsumers can learn more about the bold stories behind Wild Turkey’s heritage, listen toemerging musical artists who trust their spirit, and enjoy bold bourbon cocktails.
The launch of Wild Turkey’s ‘101 Bold Radio’ station celebrating Roots Rock, Country, and otherstrong “storytelling” genres, hosted on iHeartRadio. The station is dedicated to giving music fansmore opportunities to listen and learn about undiscovered and emerging artists.

“At iHeart, we’re passionate about giving musical artists from all backgrounds and genres a platform toshare their music and working with like-minded partners who are just as passionate about helping
emerging artists forge their own path,” said Tom Poleman, President and Chief Programming Officer for
iHeartMedia “Our partnership with Wild Turkey allows us to reach more talented artists and discover
new voices coming up on the music scene, all while providing one-of-a-kind experiences for consumers
to enjoy the music created by those who trust their spirit.”
Since 2021, Wild Turkey has focused on “giving back”, tapping its size and scale to support, celebrate
and uplift the music industry through different initiatives, including the creation of its music mentorshipprogram with 501(c)(3) non-profit record label Spaceflight Records, monetary donations to communitybased music initiatives, and more. From local legends to emerging artists on the cusp of discovery, Wild
Turkey supports the spirit that keeps these bold stories moving forward in celebration of music,community, and unwavering authenticity.
Wild Turkey encourages you to continue to tell bold stories, trust your spirit, and sip responsibly. To
learn more about “Trust Your Spirit”, including how to enter to win free tickets to see your favorite acts
via sweepstakes hosted by iHeartRadio, and learn more information on the upcoming musicalmentorship program and event dates, visit Wild Turkey 101 Bold Nights.
About Campari GroupCampari Group is a major player in the global spirits industry, with a portfolio of over 50 premium andsuper premium brands, spreading across Global, Regional and Local priorities. The Group was founded in
1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has
a global distribution reach, trading in over 190 nations around the world with leading positions in
Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22
plants worldwide with its own distribution network in 23 countries. The shares of the parent company,Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock
Exchange since 2001.

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has
built a portfolio unrivaled in its quality, innovation, and style, making it a top choice among distributors,retailers, and consumers. Campari America manages Campari Group's portfolio in the US with suchleading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey®
Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch
Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila,Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum,Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®,
Mondoro® and Jean-Marc XO Vodka®.
About Wild Turkey
The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on theKentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vitalto making such a high-quality product. Wild Turkey features the legendary father and son Master
Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working atthe Wild Turkey distillery. The famous Wild Turkey brand name first came about back in 1940 when
distillery executive Thomas McCarthy took a few warehouse samples on a wild turkey hunting trip with agroup of friends. The following year, his friends asked him for "some of that wild turkey whiskey" andthe brand was born. Wild Turkey is distilled and put into new oak barrels at a much lower ABV than mostbourbons. This results in a much richer flavor, as less is cooked out during the production process.
Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4"alligator" char) imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at
the distillery in Lawrenceburg, Kentucky. Website: wildturkeybourbon.com
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% ofAmericans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S.
than any other media outlet; twice the reach of the next largest broadcast radio company; and over fourtimes the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast
publisher according to Podtrac, with more downloads than the next two podcast publishers combined
and has the number one social footprint among audio players, with seven times more followers than thenext audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming
and podcasts. The company continues to leverage its strong audience connection and unparalleledconsumer reach to build new platforms, products, and services. Visit iHeartMedia.com for morecompany information.