Press release
April 25, 2005
Best Bridal, Inc.
Best Bridal Opens New Location in Nagoya City
– Announcing the Hoshigaoka Art Grace Club –On April 23 2005, Best Bridal, Inc. officially opened its new Hoshigaoka Art GraceClub location in Meito-ku, Nagoya. Best Bridal already operates six locations in theextended Tokyo, Osaka and Sendai regions, and the new location marks its entry intothe Chukyo region.
The Hoshigaoka Art Grace Club is one of Best Bridal’s unique multiple guest house
designs, with two guest houses of totally different themes located on the same site.
Revenues for 2005 are targeted to reach about 600 million yen, which is viewed as arealistic target by management. In 2006 and beyond, annual revenues are expected toreach about 1200 million yen, contributing significantly to corporate profitability.
Best Bridal’s new outlet construction plans have accelerated with listing on Tokyo
Stock Exchange MOTHERS in October 2004, and the Hoshigaoka Art Grace Club will
be joined by five to eight new guest houses per year, including the 4-guest housefacility scheduled to open in Shin-Urayasu this fall, satisfying growing demand forguest house-type weddings. We will continue to provide the latest and best service
and facilities, maintaining our position as the pioneer in guest house weddings andthe leading company in the field.
Since our establishment in October 1995 we have consistently answered the needs ofour customers as a pioneer in the guest house wedding industry, providing the latest
services and facilities. With a selection of guest houses in Japan offering high quality
and authenticity, we provide our customers with original weddings rich in dreams
and moving experiences, based on our wide line-up of products and services anddetailed customer support.
In 2004 we performed ceremonies for 3,057 couples at directly-managed locations inJapan, and an additional 1,742 couples overseas, primarily at our directly-managed
chapels.
Our guest houses are facilities delivering high quality and authenticity unmatched by1

our competitors, and each is unique rather than being designed to a single uniform
style, earning them solid support from customers seeking original weddings. Our
business locations with multiple guest houses on a single site make use of our facility
design expertise and operations capability to achieve high customer draw and in-use
ratios, giving us a market niche that clearly separates us from other firms in the field.
The newly-opened Hoshigaoka Art Grace Club location is our seventh and newest
guest house, drawing on all the experience we’ve accumulated until now. With two
guest houses on the same site, of different themes and specifications (Milano houseand Paris House), it can fulfill the diverse needs of many customers.
The facility began booking reservations from August 2004, and these bookings
indicate that revenue performance for 2005 may easily reach about 600 million yen. In2006, the first full year of operation, we plan revenues of about 1200 million yen.
We are currently accelerating our new location construction plan, but there has been a
sharp rise in demand for guest house weddings in recent years. We believe that ourentry into Nagoya City, the core of the Chukyo region with population and economic
scale second only to the Tokyo region itself, will capture guest house wedding
demand for the area.
In addition to Hoshigaoka Art Grace Club we also plan to open the Shin-Urayasu
facility (four guest houses) this fall, with a total of five to eight new guest houses per
year in the future. Each facility will be designed to match the characteristics of theregion it serves, providing wedding services and the most modern and high-quality
guest house weddings as a pioneer in the industry to earn us recognition as the top
bridal facility in each region. Thorough marketing in advance of facility construction
will achieve a high in-use ratio for rapid recovery of our investment, further
accelerating our growth strategy.
For additional information, please contact:
Investor Relations, Management Planning Department
Tel: 03-5464-0081
Outline of the Hoshigaoka Art Grace Club
Address: 180 Meito-honmachi, Meito-ku, Nagoya, Aichi
Access: A 5-minute walk from the Hoshigaoka Station of the Higashiyama Subway
Facility style: One chapel, two guest houses
2Milano House: 80 to 130 seats
Paris House: 60 to 90 seats
Chapel: 100 seats

Chapel interior

Chapel exterior

Entrance3