tesa SE: Our Responsibility – Our Commitment and Involvement
Report 2009

A vivid tradition of responsibility

UN Photo/Mark Garten

Global Compact

The date: January 31, 2001. The location: the World Economic Forum, in Davos. Then-UN Secretary General Kofi Annan
calls on companies that operate internationally to take an active stance in meeting the challenges presented by
globalization. His vision: a global pact based on universally accepted social and environmental principles.

Today, companies from more than 80 countries, international
employee associations, civil society organizations, governments,
and United Nations organizations are involved in the Global
Compact. Under the auspices of the current UN Secretary General, Ban Ki-Moon, the world’s largest corporate citizenship initiative is moving forward.

The ten principles of the UN Global Compact
Principle 1: Businesses should support and respect theprotection of internationally proclaimed human rights; andPrinciple 2: make sure that they are not complicit in humanrights abuses.

The ten principles on which the pact is based, covering the areasof human rights, labor standards, environmental protection, andthe fight against corruption, have long formed part of the corporate values of tesa. Our membership in the Global Compact underscores this vivid tradition. All of tesa SE’s activities related tocommitment and involvement are subject to a continuous improvement process. In this current issue, the Progress Report
2009, we present a look at the development of our activities andprojects – with regard to the ten principles of the UN Global
Compact and our own corporate responsibility strategy.

Principle 3: Businesses should uphold the freedom of
association and the effective recognition of the right tocollective bargaining;

Principle 4: the elimination of all forms of forced andcompulsory labour;

Principle 5: the effective abolition of child labour; andPrinciple 6: the elimination of discrimination in respect of
employment and occupation.

Principle 7: Businesses should support a precautionary
approach to environmental challenges;
Principle 8: undertake initiatives to promote greater
environmental responsibility; andPrinciple 9: encourage the development and diffusion ofenvironmentally friendly technologies.
Principle 10: Businesses should work against corruption in allits forms, including extortion and bribery.
2

Progress Report 2009
As a member of the United Nations Global Compact, we havecommitted to report annually on the progress of our initiatives.
This helps facilitate a regular interchange of information withthose around us and documents our projects aimed at putting
the ten principles of the Global Compact into practice and firmly
implementing them within our company.
The Progress Report 2009 provides you with an overview ofour worldwide commitment and involvement in the fields of human rights and labor standards, environmental protection, thefight against corruption, and society. tesa has traditionally taken
a sustainable approach that ensures both continuity and a con-tinuous improvement process. With 51 affiliates worldwide, there
are a large number of projects involved. For that reason, thisreport is limited to a representative selection of current initiatives.
In line with the communication channels used by our stakeholders, we began publishing our Progress Report in an online
version in 2008. Beyond the advantage of better accessibility, an
online report also offers opportunities for active dialogue andregular updates. You can also visit the “Responsibility” section of
our website for comprehensive information on the topics of theenvironment, quality, employees, and social matters:
www.tesa.com/company/responsibility.

Declaration of Support

Human Rights and Labor Standards

Membership based on firmly held convictions

The human factor

We are firmly convinced that binding values and a sustainablebusiness policy are prerequisites for economic success.
>> Page 4

Conduct guidelines and new activities in the areas of fostering
employee qualifications and occupational health and safety leave
their mark on 2009. >> Page 5

Environmental Protection

Fighting Corruption

Worldwide initiatives

Proper conduct

At present, tesa is making progress on over 60 environmental
projects. Examples from the areas of energy, solvents, waste,
and environmentally friendly products. >> Page 10

In our Code of Conduct and Purchasing Charter, we take a clear
stance on the rules of conduct that apply on a binding basis at
tesa. >> Page 16

Social Projects
Strategy with regional facets
With its focus on children and young people, our social commitment and involvement is reflected in over 40 projects worldwide.
>> Page 173

Declaration of Support“It’s the many little things that add up to a big impact.”
There’s no question about it: The fast pace of technologicalprogress and the development of the global economy affectpeople, the natural world, and society all over the world. The
crucial factor is for us to identify the challenges associated withthese developments and take appropriate actions. Public policymakers, the business sector, and society on the whole have tostep up to face these challenges in equal measure to the best of
their ability. It is true that our role as an internationally operatingcompany is probably best seen as just a tiny cog in the big picture. But it is the many little things that add up to make a big
impact. This is the conviction behind the sustainable business
policy – from an economic, ecological, and social perspective –that tesa has pursued for generations. Our membership in the
United Nations Global Compact underscores this approach andprovides a broader framework in which to view our activities.
The year behind us was unusual in many ways. As one of theworld’s leading manufacturers of self-adhesive system solutions,tesa supplies a clientele that includes many customers in theautomotive and electronics industries. As a result, we felt the
impact of the global economic crisis directly, with consequencesthat affected some of our costlier environmental projects, forinstance, which we were forced to suspend for the time being
due to economic developments. Our final figures for energy consumption also fell short of our original targets, due to the unfavorable combination of reduced production volumes and fixedbaseline quantities that apply regardless of production levels.
On the other hand, we also associate the past year with someextraordinary highlights – especially from a technological point ofview. We put our groundbreaking ACX technology into action in2009 by building up the new production unit in Hamburg-Haus-

Thomas Schlegel,
CEO of tesa SE

bruch. The new technology is a stateof-the-art method invented by tesa forenvironmentally compatible productionof double-sided acrylate adhesive tapes.
Advanced technology was combined with the latest findings in
the field of occupational safety and health when designing the
new unit, dubbed LBA 27 – a highly flexible development andproduction unit we have been using since March 2009 to manufacture products for customers in the pharmaceuticals and electronics sectors under cleanroom conditions.
In addition, we are pursuing our commitment to the environment at the consumer level with the “green” office products marketed under the tesa ecoLogo® sub-brand, which was developed in 2009 and launched in January 2010.
Despite the crisis, we continued our social commitment andinvolvement in 2009, as in years past, and have recently intensified our efforts in the area of training and continuing education.
One integral component of many of the training and continuing
education courses is teaching the values and guidelines that
apply at tesa, in the firm belief that we can only do business responsibly and sustainably if our staff members are trained accordingly. The tesa Antitrust Compliance Program, which was
initiated in 2009, shares similar goals. It provides guidance on faircompetition, with the aim of effectively preventing potential violations of antitrust law.
For nearly 100 years, the tesa name has stood for innovative
solutions, high quality, and dependable service. We will continue
our unceasing efforts to uphold these standards into the future– along with acting sustainably and following the spirit of the UN
Global Compact.
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Human Rights and Labor Standards
The human factor as a determinant of success
People are the very foundation of our business success – people
like our own employees as well as customers and suppliers. With
this in mind, compliance with and advocacy of international
human rights are just as much a part of our principles as unimpeachable labor standards. We have firmly established theseprinciples with initiatives that include the internationally applicabletesa Code of Conduct and the worldwide tesa Purchasing Charter, which governs our cooperation with suppliers. The content of
the policies and rules associated with these initiatives formed an
integral component of numerous staff development measuresduring this reporting year.

In 2009, our commitment and involvement were also documented by an award for occupational health and safety granted
to the tesa plant in Italy and the company’s below-average accident figures. In addition, we developed the tesa Antitrust Compliance Program, which provides employees with guidance onfair competition and prevents potential violations of antitrust law.
Specific communications and training courses on this topic areon our agenda for 2010.

Code of Conduct

Purchasing Charter

Binding rules of conduct

Minimum standards for strategic purchasing

The tesa Code of Conduct defines clear values and conduct
guidelines for all employees of the tesa Group. Its content is an
integral component of training courses and workshops. >> Page 6

Supplier qualification, evaluation, and development have been
harmonized across the group. This helps us ensure that ourinternationally binding minimum standards are met. >> Page 7

Employee Qualification

Occupational Health and Safety

Employee qualification and training

Low accident figures

Our employees are the most important capital for securing tesa’s
success. Our corporate culture and targeted staff development
and support initiatives take this fact into account. >> Page 8

We raised our already stringent occupational health and safety
standards once again in 2009, as attested by factors that include
an award in Italy. >> Page 95Code of Conduct

The tesa Code of Conduct defines values and clear conduct guidelines.
Its content is an integral component of training courses and workshops.

Binding rules of conduct
Respect, honesty, trust, tolerance, and integrity – these are theprinciples we apply in our business, principles that have not only
made us successful in the past, but also guide us in the present
and will continue to do so in the future. The rules of conduct
associated with these principles are specified in a mandatory
worldwide code of conduct. During this reporting year, we implemented various communication and training initiatives to ensurethat these ideas take even firmer hold within the company.
The rules and criteria incorporated into the tesa Code of Conduct, which is derived from our corporate values and the ten
principles of the UN Global Compact, provide clear guidance.
The Code of Conduct strengthens others’ trust in the performance and integrity of the tesa Group. No matter the position or
title, we expect all employees to abide by our ethical principles
and consistently apply them in everything they do. We demandthat our executives not only demonstrate exemplary compliancewith the rules of conduct, but also ensure at the same time thatthey are actively communicating the rules to others.
Since the Code of Conduct was introduced, all executives
have been required to complete an e-learning program and havebeen given presentation material to support the ongoing processof communicating with their employees. In addition, at the beginning of 2009, the Code of Conduct was made an integral component of our introductory seminars for new employees, leadership training sessions, and the Sales Qualification Program, and
it is also a permanent feature of our newly developed Management Development Programs, which are slated to begin in 2010
and are aimed at executives and budding managers.

The Code of Conduct embodies our most important principles
across six thematic areas:
1. Compliance with laws and regulations
We conduct business legally and ensure strict compliancewith the laws of the countries in which we operate.

2. Fair competition
We do not secure market advantages through unfair or illicit
practices.

3. Protection of tesa assets
We are careful in our dealings with the company’s proprietaryand copyrighted information, assets, and resources.

4. Socially compatible working environment
We ensure a socially compatible, safe, and motivational working environment. We categorically reject all forms of child labor, forced labor, discrimination, and similar practices. And we
expect our business partners to do the same.

5. Personal integrity
We encourage the highest degree of personal integrity andfairness among our employees and avoid situations in which
personal interests conflict, or could conflict, with those of ourcompany.

6. Social commitment and involvement
We take our responsibility toward future generations seriously
and actively work toward sustainable development across all
the relevant sectors – in economic, ecological, and social
terms.

Download „Code of Conduct“

http://www.tesa.com/company/responsibility/global_compact/cop/human_rights/code_of_conduct

6

Purchasing Charter

The qualification, evaluation, and development of suppliers are handled according to standard
criteria at all tesa locations, ensuring that our binding worldwide minimum standards are met.

Minimum standards for strategic purchasing
We at tesa are firmly convinced that sustainable, responsible
corporate conduct must go beyond the individual company itself.
That’s why our internal rules of conduct have long applied to ourcooperation with suppliers around the globe as well. To provide astandardized framework for our internationally applicable core
principles, the Strategic Purchasing division of tesa establishedthe tesa Purchasing Charter last year. In 2009, we continued topromote across-the-board knowledge within the tesa Group of
the minimum standards we apply worldwide and expect ourpartners to meet in the areas of human rights, labor standards,
environmental protection, and the fight against corruption.
By signing our contract terms and conditions, suppliers make abinding commitment to operate in accordance with the ten fun-damental principles of the UN Global Compact. In our cooperation with suppliers, we strive to establish long-term strategic
partnerships and pursue a continuous improvement process.
This includes jointly established goals and monitoring the degree
to which they are met, site visits, and certification under the ISO
14001 environmental standard and ISO 9001 quality standard.
Since 2009, we have also been supporting compliance with ourminimum standards by implementing our SRM (supplier relationship management) process. Under this process, supplier qualification, evaluation, and development will follow the same systematic approach throughout the entire tesa Group – from initial contact via a questionnaire to in-plant product qualification and finally to uniformly designed local audits.

Download „Purchasing Charter“
http://www.tesa.com/company/procurement/charta
7

Employee Qualification and Training

Our employees are the most important capital for securing our success. Our corporate culture andtargeted employee development and support initiatives take this fact into account.

Expanded opportunities for continuing
education and training
All over the world, employee integration and personnel development are among the most important factors contributing to our
success. Despite the tough economic conditions triggered by
the worldwide financial and economic crisis, we continued to
expand our already extensive range of continuing education andtraining offerings in 2009. One example is the successful Sales
Qualification Program, which we were able to enlarge from a
training portfolio of 14 courses to over 30. In addition, we havebroadened our language selection, so we are now offering thesecourses, which are aimed primarily at sales employees, in 23
different languages. The content focuses not only on technological and commercial topics, but also on the tesa Code of Conduct, whose rules of conduct make up a key component of all
sales-related activities.

the traditional fields of marketing and sales: The expansion of the
program meant that a number of employees from R&D also had
their first opportunity to participate in the training.
The year 2009 was also marked by the further development of
new training and continuing education concepts scheduled for
introduction in 2010. In this regard, two key initiatives werelaunched – one for experienced executives, and one for further
qualification of junior talent with demonstrated potential to takeon management duties in the future. In addition to subject-specific content, subjects such as sustainability and corporate social
responsibility, responsible management, and corporate compliance are integral components of both management development
programs. The tesa Code of Conduct also remains an importantelement of the planned executive training courses, along withpromotion of international cooperation focusing on achieving auniform understanding, worldwide, of the corporate activities of
the tesa Group and communication with stakeholders.

In 2009, a total of 560 employees participated in 210 days of
training worldwide. And the benefits of training were felt beyond

8

Occupational Health and Safety

We raised our high worldwide standards for occupational health and safety
once again in 2009 and received an award.

Low accident figures
Prevention is the best form of protection from injuries and jobrelated health risks. Our extraordinarily low accident rates demonstrate that we are on the right track with our occupational
health and safety initiatives and training measures at all of theplants.
In 2009, our approach to occupational health and safety wasborne out by factors including an award granted to the tesa plantin Concagno by the Italian Ministry of Health and EU-OSHA, theEuropean Agency for Safety and Health at Work. The agencies
granted the distinction based on the plant’s internal reporting
system for reducing risk, which has now been successfully in use
for more than two years. The combination of employee responsibility, risk assessments conducted through an occupational safety management system, and an improvement process that incorporates everyone involved has enabled the company to identify
and eliminate over 100 potential hazards.
All around the world, tesa is subject to our Occupational Safety
Guidelines, which are aligned to the international OHSAS 18001
standard. In terms of safety, we regularly raise employee awareness of the issue worldwide – including through training on conduct that is conducive to safety and health, prevention of explosions and fires, fire extinguishing drills, detailed operating procedures for all production facilities, and targeted employee training.
This approach has ensured a steady decline in the number ofoccupational accidents subject to mandatory reporting. Acrossall tesa locations, the number fell from 27 in the previous year to
20 in 2009, a decrease of 26 percent worldwide.
At tesa, systematic identification and assessment of risks associated with potential hazards forms the cornerstone of our ability topreclude faults, mistakes, and improper conduct wherever possible. To this end, in 2009 we were able to further develop ourworldwide risk assessment and elimination system in line with
the TOP principle. This analytical tool, which covers three categories – “technical”, “organizational”, and “personal” – is used
to assess potential hazards and facilitates the evaluation andprioritization of potential solutions.
We also further developed our occupational health and safety
initiatives in 2009 by introducing uniform processes for use during the project planning of new systems and facilities. The aim of
this initiative was to take precautionary measures to prevent potential hazards early on. This principle was put into practice rightaway during the current reporting year, with the LBA 27 unit. The
production unit installed at the Hamburg-Hausbruch plant inMarch 2009 is a highly flexible development and production unit,
specially constructed for tesa, that can be used to manufacture
products under cleanroom conditions – such as pharmaceuticalpatches for the drug industry. To prevent potential accidents, thetopic of occupational health and safety played a crucial role fromthe start, even during the planning and construction phase.

9Environmental Protection
Worldwide initiatives
Leaving a clean and healthy environment behind for subsequent
generations is one of tesa’s stated corporate goals. All of our
production sites are certified according to the international ISO
14001:2004 environmental standard. We take a precautionary
approach, promoting the international exchange of information
between our environmental experts and actively taking the initiative. Part of this strategy is the development of our own production technologies to enable solvent-free production. In addition,
we are increasingly pursuing our commitment and involvement at
the product level: For instance, we now offer a large number of
product solutions that help customers and consumers conserve

energy. At the beginning of 2010, we also launched the new tesa
ecoLogo® sub-brand, which offers “green” office products.
Ongoing monitoring and improvement of specific key indicators, such as reduction of energy consumption, CO2 emissions,and waste, have long been an integral component of our approach to environmental management. We also expect our suppliers to uphold comparable standards. In total, our environmental commitment and involvement encompasses more than 60
individual projects. By way of example, the section that follows
cites some of our initiatives.

Environmental goals, 2007 through 2012

EnergyInternational activities

Raising awareness

Clearly formulated goals are the key to our ambitious environmental program, which encompasses projects spanning theentire globe. >> Page 11

Targeted measures to increase awareness of energy use at thetesa plant in Offenburg yield exemplary energy-reducing
projects. >> Page 12

Reduced solvent use

Waste management

Environmentally friendly technologies

Small steps, big impact

For its new, ecofriendly ACX technology, tesa has been granted
funding under the German government’s Environmental Innovation Program. >> Page 13

Changes in behavior start with the right mindset: Reducing
waste and proper recycling protect the environment and conserve resources. >> Page 14

Commitment at the product level
Consumers benefit from tesa

Products aimed at conserving energy and sustainably produced
merchandise help protect the climate. The winners? People allover the world. >> Page 15
10

Environmental Goals, 2007 through 2012

Clearly formulated goals are the key to our ambitious environmental program,which encompasses projects spanning the entire globe.

International activities
Our environmental program for the period from 2007 through2012 involves ambitious, binding goals. We monitor the degree
to which we meet these internationally applicable environmental
goals through a global monitoring program based in each caseon constant production quantities. The current five-year plan also
includes emissions of volatile organic compounds (VOCs). Our
activities in this area have already yielded clear successes: From2007 until 2009, we were able to achieve a 30 percent reduction.
That means that as things currently stand, we will in all likelihood
meet our target of a 50 percent reduction by 2012. This is also
directly connected with the ongoing further development of our
production technologies, where we are consistently eliminating
solvent use wherever possible. This approach led to a decreaseof seven percent in 2009.

Environmental goals 2007 through 2012
VOC Emission- 50 %

Solvents used

- 15 %

Energy consumed- 10 %

Waste

- 5%

CO2 Europe- 10 %As a result of the worldwide economic crisis, our final figures forenergy consumption in 2009 fell short of our expectations, stagnating at the previous year’s level. The reason for this development was the unfavorable combination of reduced production
volumes and fixed baseline energy consumption quantities that
apply regardless of production levels. The same factors also
affected our CO2 emissions in Europe. With regard to the constant 2006 production volume, which we use as the fixed basis
for comparison across all areas, we posted a slight increase of
two percent for 2009.

11

EnergyIn Offenburg, exemplary projects are driving down energy consumption
and reducing CO2 emissions.

Raising awareness
The worldwide financial and economic crisis in 2009 left its markon tesa SE as it did on so many others. During the current reporting year, it affected the figures for energy consumption – as aresult of the unfavorable combination of reduced production
volumes and fixed baseline quantities that apply regardless of
production levels. Nonetheless, the company was able toachieve targeted improvements, especially at the tesa plant in
Offenburg. The project entitled “Active Environmental Protection
through Reduced Waste and Energy Use,” whose motto is “small
steps, big impact,” contributed to the plant’s positive showing.
The project uses various communication initiatives to encourage
employees to proactively develop suggestions for improvements.
To create additional incentive, the success of these projects is
tied to employees’ variable bonuses.
One part of the initiative is made up by various individual
projects, of which 56 had already been implemented or initiatedin 2009. For example, the tesa plant in Offenburg was able toconsiderably reduce energy consumption in the production oftesafilm® by using a cutting-edge heat recovery system thatmakes it possible to feed warm exhaust air from the machinery
into the heating cycle, a technology that the plant has been installing on an ongoing basis for some years now. On the whole,these initiatives enabled the site to cut energy consumption during the current reporting year by 5,500 megawatt-hours. The
plant also achieved further savings by ensuring that empty conveyor belts were consistently shut down. As the next step, there
are plans to automate this process to prevent even short-term
empty runs during ongoing production operations.
Unfortunately, the economic crisis and downward trend in overallsales forced tesa to postpone some costly measures aimed at
reducing energy consumption in 2009. The company is making
efforts to implement these projects in 2010. They include putting
a state-of-the-art ventilation system in place at the HamburgHausbruch tesa plant, a step that will save about 500 megawatthours of energy each year.

12Reduced Solvent Use

tesa received financial support from the German government’s Environmental
Innovation Program for its ecofriendly new ACX technology.

Environmentally friendly technologies
Part of our continuous improvement process, and an essential
component of the tesa environmental program, is our consistent
shift toward ecofriendly production technologies. Since the firstlarge-scale system for solvent-free coating was put into operation at the tesa plant in Offenburg in 2002, we have been determinedly expanding on this technology, which was developed andpatented by tesa. Our plants in Offenburg and Italy have produced the majority of their products without using solvents forseveral years now, and we are consistently shifting production toenvironmentally friendly methods in Suzhou, China, as well. In
the case of products that, for technical reasons, cannot yet beproduced without solvents, we use advanced systems for solvent recovery and reuse.
tesa has succeeded in making a particular technological breakthrough with its proprietary ACX technology, a state-of-the-art

method that enables ecofriendly production of double-sided
acrylate adhesive tapes. Compared with conventional technologies, the new method cuts the amount of solvent needed in half,
and all of the solvent used can be recovered early on, during theadhesive production process. This eliminates the labor-intensive
process of curing the adhesive tapes, cleaning the exhaust air,and treating wastewater. The outcome: a considerable reductionin the use of solvents, minimal use of process water, just half as
much energy consumption, and substantially reduced emissions.
These results have won praise at the political level as well: The
Federal Ministry for the Environment, Nature Conservation and
Nuclear Safety recognized the investment project with funding
from the Environmental Innovation Program. We are going to put
the new ACX technology into action in 2010 with the start of the
production unit at the Hamburg-Hausbruch plant.

13

Waste Management

Changes in behavior start with the right mindset: Reducing waste and proper
recycling protect the environment and conserve resources.

Small steps, big impact
Producing goods of any kind necessarily involves generating
waste. When it comes to reducing the quantity of waste generated and protecting both the environment and natural resources,
we hold regular training sessions worldwide to ensure that everyone involved becomes aware of how to prevent unnecessary
waste and how to recycle properly. At some of our locations, thegreat importance of this topic is reflected in the fact that the indicator of waste quantities is even included in the personal targets
set for the responsible employees. This ensures that when problems occur, all of the relevant departments are involved in the
resolution process, which raises each and every person’s awareness of the issue. Beyond that, we are always looking for new
technical solutions that enable us to recycle as much as possible.
The tesa plant in Offenburg cast a spotlight on this topic in 2009
with its project “Active Environmental Protection through Reduced Waste and Energy Use.” As in the area of energy, theproject’s motto is also “small steps, big impact.” Posted communications raise staff awareness of the issue, and when combinedwith incentives offered as part of the employees’ variable bo-nuses, help prompt employees to proactively make suggestions
for improvements. One example is the handling of slightly damaged pallets: Instead of being thrown away, they are now being
repaired at low cost. In many production areas as well, small
tweaks are contributing to a noticeable reduction in the amountof waste, such as the establishment of a collective warehouse forroll remainders, which then move back into the production cycle
when subsequent orders are placed. This action enabled theplant to prevent 15 tons of roll material from being disposed of in
the current reporting year. Installation of self-cleaning filters on
the kneading machines cut the wasted amount of mass by 10
tons, and optimized through-feed of roll ends during the production of painter’s masking tape reduced the tear rate, and thus theamount of paper wasted, by nine tons.
The location in Italy continued to pursue its “Rifiuti, no Grazie”(“Waste? No thanks”) project, begun in 2008, in 2009 as well –with the particular aim of increasing recycling rates. To goodeffect: Since the start of the project, the percentage of waste thatis recyclable has risen by 30 percent.

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Commitment and Involvement at the Product Level

Products aimed at conserving energy and sustainably produced merchandise help
protect the climate. The winners? People all over the world.

Consumers benefit from tesa
Responsibility for the environment involves all of us – at tesa, weare convinced of it. That’s why we consistently pursue our environmental commitment at the product level. In the recent past in
particular, tesa has added groundbreaking solutions to its product range in this area.
Public discussion of climate change has put the topic of environmental protection in sharper focus among consumers as well. A
growing number of people put a premium on sustainably produced goods. With the new tesa ecoLogo® sub-brand, tesa isemphasizing “green” products for the office. Refillable containers, recycled materials, renewable resources, and eco-compatible production technologies are among the company’s mostimportant criteria. With an initial range of six items specificallylabeled as environmentally friendly, the company entered thismarket segment at the beginning of 2010.

For many consumers, the fact that saving energy is not only
good for the environment, but also goes easy on budgets
strained by rising prices is the crucial factor in deciding to dosomething about the worst energy wasters in the home – roofs,
windows, and doors. Consumer tips abound, but hardly any ofthem are as easy to put into practice as simply sealing gaps
around windows, a segment where tesa leads the market with its
classic tesamoll®. Consumers in Germany can conserve up to
35 percent of the heat energy they use every year, cutting theircosts by triple-digit figures, according to findings by independentengineering firm ebök, which is based in the German city of Tübingen. Plus, with the tesa ISO SYSTEM®, launched in 2009,tesa offers homeowners in Germany, Austria, and Switzerland
the option of simple, long-lasting do-it-yourself interior roof insulation. The results of these kinds of measures speak for themselves: While a single-family home without heat insulation loses
over 12,000 kilowatt-hours of energy every year, the figure for acomparable insulated home is only about 3,000.

15Fighting Corruption

The new tesa Antitrust Compliance Program helps ensure fair competition by providing
information on aspects relevant from an antitrust law standpoint.

Integrity and proper conduct
Integrity and responsibility are vital and essential components of
our actions. We conduct our business as a company in strict
compliance with laws and regulations. The tesa Group categorically rejects all forms of corruption and of unlawful or immoral
conduct. When a company does business worldwide, it is forced
to appeal to its partners’ own sense of responsibility to a certain
extent. With the tesa Code of Conduct, we give our own employees a clear understanding of our values. It provides guidance
and fosters both integrity and responsible conduct. And if questions arise in individual cases, a Compliance Manager is available
to act in an advisory capacity. We also expect our suppliers to
uphold values and standards that are comparable to our own.
Our cooperation with our partners is defined in the tesa Purchasing Charter.

tesa traditionally stands for trust. This image is associated with
virtues that guarantee free markets and fair competition. To ensure that this is the case consistently, all over the world, we established the tesa Antitrust Compliance Program at the end of
2009. It raises our employees’ awareness of antitrust issues inorder to prevent potential violations. We operate a special intranet platform that features the most important information on aspects that are relevant from an antitrust law standpoint as well as
guidelines for conduct that complies with antitrust law in our
day-to-day business dealings. Moreover, in 2010 we are startinginternational training sessions for decision makers and employees with contacts that could involve antitrust law issues, such as
sales and marketing employees. In addition, an e-learning program is in the planning stages as well.

16

Social Projects
Strategy with regional facets
In 2009, a number of projects continued to embody the extensive social commitment and involvement of tesa SE and its affiliates, despite the economic and financial crisis. These projects
are in line with our Corporate Giving Strategy, which we first formulated in 2007 and is also incorporated into the tesa Code of
Conduct.
Our Corporate Giving Strategy specifies the topics on which
our activities focus, while also giving our affiliates the ability toadjust their approaches regionally according to local circumstances. On the whole, we set great store by achieving lasting
effects through long-term initiatives that respond to the specificconditions and situations that apply in the region. Our commitment and involvement focusing on children and young people

encompasses four main areas. Alongside fostering creativity,
promoting education, and developing future talent in science andtechnology, these main areas also include providing support toinstitutions that assist sick and socially disadvantaged children.
In our activities, we focus in particular on volunteerism amongtesa employees. Examples of this concept of “Corporate Volunteering” include our support for the Hamburg-based initiative
Mentor e. V. and the assistance provided to the Suzhou Sunshine School, in China, for children from families of migrant workers. We would like to present a few of these projects, which span
across all the fields in which we are active, as examples. For
information on further activities, please visit the Responsibility/
Society section of our website.

Fostering Creativity

Promoting Education

Multifaceted commitment

Improving educational opportunities“Tesalino & Tesalina” and Hamburg-based initiative Mentor e. V.
are involved in fostering children’s creativity. >> Page 18

Educating children and young people is part of our Corporate
Giving Strategy. Examples from China and Mexico. >> Page 19

Developing Future Talent in
Science and Technology

Support for Institutions for Sickand Socially Disadvantaged Children

Early specialization

Improving opportunities

In our role as a technology company, we support education andtraining opportunities for future talent, along with specific educational institutions. >> Page 20

With scholarships, sponsorships, and volunteer work, we arecommitted to helping disadvantaged children and young people.
>> Page 21

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Fostering Creativity

Multifaceted commitment and involvement – our Corporate Citizenship initiatives are reflectedin over 40 projects worldwide, focusing on children and young people.
Germany
Write stories and do craft projects with Tesalino & Tesalina

Germany
Reading makes children smart – and happy

For exactly ten years now, the “Tesalino & Tesalina” contest has
been focusing on opening up the joys of reading to children while
also cultivating their imaginations and creativity. In its anniversary
year, as in years past, the joint initiative organized by StiftungLesen (the Reading Foundation) and tesa SE generated a tremendous response: In 2009, over 37,000 children in about 1,500
elementary and primary school classes got involved in the assigned topic of energy and energy conservation. With wit, imagination, and a nose for investigation that would do any detective
proud, the children tackled the search for energy sources andenergy wasters in their everyday lives. They did craft projects,
created little comics, or scrutinized electricity consumption in
their own homes, hands-on. The results affirm that the competition’s approach to supporting children in all of their talents has
lost none of its luster, even after ten years.
To date, the “Tesalino and Tesalina” contest initiated by tesa
and Stiftung Lesen in 1999 has captivated 400,000 students atelementary, primary, and special needs schools. From 1999 to
2009, 15,665 projects were submitted and considered. This
makes the annual storytelling, invention, and crafts competition
one of the largest and longest-term projects in Germany aimed
at promoting children’s reading skills and creativity.

For ten years now, tesa has championed the cause of supportingchildren’s reading skills in order to prepare them better for school
and their later professional lives. In addition to our longstanding
cooperation with Stiftung Lesen (the Reading Foundation), tesa is
now in its second year of supporting the Hamburg-based initiative Mentor e. V. Taking the road less traveled to find joy in books
is one way to think of the work done by the volunteer mentors.
For one hour a week, the mentors take time to pass along theirlove of reading to children aged eight to 16 in a fun and entertaining way. For a rising number of tesa employees as well as thechildren, the weekly reading hour has become a fixture in theircalendars. Together with their reading mentees – who often havea hard time getting involved with reading, for various reasons –they dive into the fantasy world opened up by the stories theyread. It’s a win-win solution for both sides: The children enjoy the
undivided attention of their mentors for an hour while striving toperfect their reading skills, considered the gold standard in education, and the adults get to have fun reliving a bit of their childhoods – a surefire recipe to ensure fun for all.

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Promoting Education

Improving educational opportunities – Educating children and young people is part of our
Corporate Giving Strategy. Examples from China and Mexico.
China
Educational opportunities for children of migrant workers

MexicoScholarship program for disadvantaged children

According to estimates, between 150 and 200 million migrant
workers in China have moved from rural regions to the booming
cities and coastal regions in recent years. For the children ofthese families, there is hardly any opportunity to complete a continuous education. To improve their prospects, employees of thetesa plant in Suzhou got involved in assisting the neighboring
Suzhou Sunshine School in 2009. Scholarships and assistancewith instruction are intended to provide help where it is needed,emphasizes Plant Manager See Thai Ang: “Our hope is that we
can help ease the way for these children and enable them tohave a successful future.” At the same time, a team of employees
provides active, regular support by organizing fundraisers andcharity events and arranging ongoing shared learning and recreational activities.

The tesa affiliate in Mexico is member of the team of supporters
contributing to the Foundation for the Protection of Children(Fundación para la Protección de la Niñez) since 2008. Together
with its sponsors, the private institution has been able to help
more than 100,000 disadvantaged children throughout the country in recent years. The Foundation focuses on health, fighting
poverty, culture, and education. tesa Mexico is contributing byendowing its own scholarship program and by ensuring that a
number of children in Mexico City receive the necessary learningmaterials as well as school uniforms and school meals. By doing
so, the tesa affiliate is supporting the children during the phase of
their lives when they are developing their own sense of self andself-confidence.

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Developing Future Talent in Science and Technology

Early specialization – In our role as a technology company, we are committed to training
future talent, and we support specific educational institutions.
BrazilExpertise for professional practiceIn 2009, tesa Brazil and the Escola Theobaldo de Nigris (SENAI)
college further expanded on the partnership they had started
two years before. On the class schedule at the school of graphics and design, one of the best known worldwide in this industry:training courses for the paper industry. Also in 2009 tesa employees offered the teaching units “Cellulose and Paper Technology” and “Processes Used in Paper Production”. In further practical and theoretical courses, students also acquire important
knowledge about adhesive tapes for the printing market. In addition, tesa provides printing plate mounting tapes and organizes
extracurricular events such as visits to companies. As a result,tesa Brazil often facilitates the initial contact between students
and the paper industry.

Germany
Active promotion of junior management talenttesa SE remained an active supporter of the Northern Institute ofTechnology (NIT) in 2009. In a two-year dual-track graduate program, students at NIT can earn an MBA in Technology Management and a Master of Science degree at the same time. Eachstudent in this internationally oriented curriculum is required tohave perfect English skills as well as a completed engineering
degree and initial professional experience. tesa supports the NIT
by awarding scholarships, providing practical instruction units
and internships, and assigning topics for degree theses. In addition, one tesa HR manager is actively participating in the NIT
industry advisory board, thereby promoting targeted cooperation

between academic institutions and the industrial sector. And
depending on current vacancies, graduates also have the opportunity to start an international career at tesa.

Switzerland
Promotion of training and continuing education at
tesa Bandfix AG
As one of the currently 17 members of the “Sponsorengruppe fürdie Weiterbildung im Maler- und Gipsgewerbe” (Sponsor Group
for Continuing Education in the Painting and Plastering Trades),tesa Bandfix AG supports selected schools and workshops in
Switzerland. The association, which was founded back in 2000,
focuses on providing ideas and funding to support specificcourse programs aimed primarily at foremen and certified mastercraftsmen in the trades of painting and plastering. In addition,tesa Bandfix AG expanded its commitment to training paintersand flexo print specialists in 2009. In various cities in Switzerland,a tesa employee volunteers to provide instruction on topics suchas adhesive technology and applications engineering or the theory and practice of mounting printing plates.

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Support for Institutions for Sick andSocially Disadvantaged Children

Improving opportunities – With scholarships, sponsorships, and volunteer work,
we are committed to helping disadvantaged children and young people.
China
Sponsorships and volunteering

Colombia
Sponsorships for socially disadvantaged children

At the Shanghai Children’s Welfare House, sick and disabledorphans find a new home. tesa Shanghai maintains sponsorships for ten of these children. The tesa employees’ commitment
to the facility also includes a volunteering program. The program
involves regular visits to the residence that focus on shared play,singing, and reading with the children. Employees also use
events such as tesa family days and Christmas parties to brighten the boys and girls’ everyday lives, including by collecting
monetary donations, toys, clothing, and books.

Children with developmental disorders, especially autism, receive
therapeutic care at the completely privately financed Centro Internacional de Investigación Clínico-Psicológico María Eugenia
Colmenares (María Eugenia Colmenares International ClinicalPsychological Research Center). Through targeted sponsorships,
tesa Colombia supports those children whose parents cannot
afford the fees on their own. The goal of the center is to provide
the children, who range in age from three months to 12 years,
with clear guidance, focusing on developing their abilities to learnautonomously, play with peers, and deal with fears and aggression. Within just a few years, this approach is intended to help
children stabilize their personalities to such an extent that they
can attend conventional schools and get by in everyday life.

Contact:
tesa SE
Quickbornstraße 24
D-20253 Hamburg
Tel.: +49(0) 40-4909-6597
Fax: +49(0) 40-4909-2236
responsibility@tesa.com
www.tesa.com/company/responsibility
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