The EmailSAM

PLE

Andy Boon

CREATIVE EDUCATIONThe EmailPLEby Andy Boon

Book 5SAM

Pocket Reader Series

C R E AT I V E E D U C AT I O N1

The Email

Pocket Readers Overview

SAM

PLE

The 10-book business reader series tells
the story of your first year working in
the product marketing department ofABC Convenience Stores. The series
looks at skills and strategies for being
successful in interviews, the first week
on the job, giving presentations, taking
part in meetings, writing emails,
entertaining business clients, goingoverseas on business, dealing with officeconflict, launching new products, andmentoring new staff.

2

The Email...... 4

PLE

1. The Beginning...... 6

3. Successful:- Successful Emailing..... 42

4. Language Focus & Tasks..... 55SAM

2. Unsuccessful:- Unsuccessful Emailing

3

The Email1. The Beginning

SAM

PLE

The story begins with you. Lastmonth, you started work in theproduct marketing department ofABC Convenience Stores. You dida business presentation (See Book 3).
You also chaired a business meeting (See Book 4). The presentation andmeeting were about the partnershipdeal between the very famous fast
food chain Underground Sandwiches and your company, ABC Convenience Stores. On the 20th of thismonth, you will begin to sell ten of
their most popular sandwiches inyour stores.

4

Today is Thursday morning. You
are sitting at your desk working.

1. The Beginning

SAM

PLE

You are very busy. You have many
emails in your inbox. You will needto reply to some of these emails.
Also, you have many other emails
to write and send. You spend timereading emails. You spend time
writing emails. You work quickly,
but you make a lot of mistakes.

5The Email2. Unsuccessful Emailing
2.1 Email 1: Email to Ms. IgarashiSAMPLE

You read your notes from yesterday’s meeting about the partnershipdeal with Underground Sandwiches. You remember that you need toemail Ms. Igarashi. Ms. Igarashi is incharge of partner marketing at ABC
Convenience Stores. Today, she willtalk to the director about the launchof the 10 new sandwiches. She willtalk to him about the delay to thedelivery of avocados. She will check
if you can hold back the launch ofsome of the sandwiches.
“I wonder if she has spoken to thedirector about the delay yet,” youask yourself. You decide to email
her to find out:

6

2. Unsuccessful--------------------------------------To: Setsuko IgarashiCC:
Subject: URGENT: Product launch delay– talk with director?

PLE

Dear Ms. Igarashi,

I hope you are well. You look very busytoday.

SAM

I’m really enjoying working here atABC Convenience Stores. I have been
here a month now and I have learned alot. I have also met some very nice people. Thank you for all your help.
I remember the first week on the job.
I was very nervous. I believed I would
make many mistakes. However, everything is going really well.
Thank you for the opportunity to attend yesterday’s meeting. It was great tomeet Sally Harrison and John Turnbull.
I think the meeting was a big success. I

7

The EmailPLE

think the partnership deal will work really well. I will contact Sally Harrison
today about my visit to Underground
Sandwiches. I think I can learn a lotfrom her. The online training program
will be great. It will really help our staff
be ready for the launch.

MI also really liked John Turnbull’s idea
for the poster to advertise the sandwiches. I think this will really have an
impact on our customers. I’m sure they
will buy many sandwiches.

SAI also think our campaign is a greatidea. Offering free sodas to customers
will help us to sell more sandwiches. I
am sure this will really work well.

8As you know, we do have a big problem
with the delivery of avocados. Therefore,I am writing to check about the delay tothe launch. Did the director agree withthe decision to hold back on the launchof some of the sandwiches? If yes, how2. Unsuccessful

many sandwiches will we delay?
Thanks for your help,
Best regards,[YOUR NAME]

PLE

You continue with your work. About
twenty minutes later, Ms. Igarashi
calls you over to her desk. She looks
a little angry.

SAM“Why did you send me this email?”
she asks. Your email is open on her
computer screen.
“I… err… I was reading my meeting notes. And, I…err…I wanted toknow what the director said about
the delay to the launch,” you reply.
“So, I thought I’d send you an email.”
9The EmailMs. Igarashi looks at you. “Well, inyour email, you wrote ‘I look verybusy today.’”

PLE“Yes!” you reply.
“Well, I AM very busy today,” Ms.
Igarashi says. “I’m too busy for this.”

SAM

You look sad. “I’m sorry,” you say.
“Did I do something wrong? Did I
make a mistake?”Ms. Igarashi looks at you again. She
looks a little less angry than before.
“Look, let me help you. There arethree things wrong with this email.
Number one - You need to get tothe point much more quickly. Your
reason for writing the email is at the10

2. Unsuccessful

PLEvery end. I have to read from here ‘I hope you are well’ to here - ‘I’m sure
this will really work well’ (Ms. Igarashi uses her finger to point on her
computer screen). Then, finally, I getto the point of your email. It takes
too much time to read. I’m busy.
You’re busy. Everybody’s busy.”

SAM“Okay. I understand,” you say. “I haveto get to my point more quickly.”“Yes!” Ms. Igarashi says. “Numbertwo - You wrote ‘urgent’ in the subject line of the email. Is this email really urgent? We only had the meeting yesterday. I don’t plan to speak
to the director until this afternoon.
You don’t need to know the director’s
11

4. Language Focus & Tasks

4. Language Focus and Tasks
4.1 Vocabulary #1
Read the following sentences. Whatdo you think the words in bold mean?

PLE

1. You need to reply to this email
quickly because it is urgent.
____________________________________________________________________________________SAM

2. Instead of writing a long email,you need to get to the point more
quickly.
____________________________________________________________________________________
3. I am still working on this email
so I saved it to my draft folder.
____________________________________________________________________________________55

The Email4.2 Vocabulary #2

Urgent:PLE

Read the definitions to the words in
Task 4.1. Did you guess the meaningsof the words correctly?
(Adjective) Very important. An
urgent email needs to be read andreplied to quickly.
(Idiom) To get to the most important part; To get to the reason
or purpose for something.

Draft:(Noun) A piece of writing that is
not the final version and may stillrequire changes.

SAM

Get to the point:58

Attachment:(Noun) A file that is sent alongwith an email (e.g. Word document, PDF).

Typo:(Noun) Small mistakes madein error when typing a message(e.g. spelling)

Sincere apologies:(Phrase) A polite, formal way tosay sorry; Sincere (adjective) isreal, honest and Apology (noun)is the act of saying sorry.

The Email4.3 Useful Language: Email
1. SubjectPLE

Product launch delay – talk withdirector?
Report on meeting with Underground
Sandwiches
Yesterday’s meeting with ABCM

2. Salutation

SADear Ms. Igarashi,
Dear Kevin Wei,
Dear Sir or Madam,

3. Opening

I hope you are well.
I’m sorry for my delay in gettingback to you.
Thanks for your email.
60

4. Language Focus & Tasks

4.4 Reflection Questions

PLE

1. What mistakes did the new employee
at ABC Convenience Stores make whenwriting and sending business emails?

M

2. What advice did Julie Morris give thenew employee in the Email Training
Workshop? How did the new employee improve the unsuccessful emails?

SA

3. Talk to a friend. What other mistakes
could you make when writing, sending, and replying to business emails?
4. Talk to a friend? What other things
could you do to make your businessemails successful?
63PLEThe EmailPocket Readers - Business Series------------------------------------------------------2018年5月1日 初版発行

著者： アンディ・ブーン

M

発行者：ハリディ・ダーレン

SA

発行所：HALICO株式会社〒103-0027 東京都中央区日本橋3-4-15
八重洲通ビル5階
電話：03-6870-3512
ホームページ: https://www.halico.jp------------------------------------------------------Copyright © Andy Boon
ISBN 978-4-909730-04-6

All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted in any form, or by anymeans, electronic, mechanical, photocopying, recording or otherwise,
without the prior written permission of the publisher.
This is a work of fiction. Names, characters, businesses, places,events, locales, and incidents are either the products of the author’s
imagination or used in a fictitious manner. Any resemblance to actual
persons, living or dead, or actual events is purely coincidental.

64