KeyHolder, Inc. Business Introduction(Our Business)
FY12，2023
Updated April 1, 2024

This translation was prepared for reference purposes only. Should there be any inconsistency between
the translation and the original Japanese document, the latter shall prevail.

4712

＜Our Group - Subsidiaries＞

Special Adviser
重要な親会社及び子会社の状況
Yasushi Akimoto（Second largest shareholder）

Tokyo Stock Exchange Standard(Securities Code: 4712)
Event planning,rights management,
vehiclesMedia & Eventdevelopment

49% stake
Equity-method affiliate

Own IPartist etc

95% stake

80% stake

Audition
holding/management,
trainingManagementbusiness formagazine models,etc., and various
event planning.

Total production
business including
production of video
content for idolgroups and rightsmanagement.

50% stake
Equity-method affiliate

100% stake

artist etc.
Event related

Planning anddevelopment
digital advertising

Managementbusiness including
idol groups,talents, andprofessional
athletes.

51% stakeHolding auditions
to discover new
artists and talents
and managementbusiness.

Advertising agency
business thatutilizes IP content,a casting business,and live theatermanagement.

Video production
and related business
100% stake

100% stakeVideo productionbusiness for TV
shows, TV dramas,movies, etc., andstaffing businessspecializing invideo production.

Rental and sales
business for filming
equipment, and a
post-production
business providing
video editing work.

100% stake

VA
Plan, develop,
produce content andproducts, andoperate digitaladvertising businessfor SNS.

75.2% stake
100% stake

100% stakeAccounting services
and production
studio for global
video projects andcontents.

Video production
business for TV
shows, TV dramas,
movies, etc.

23.8% stake
Equity-method affiliate

乃木坂46
合同会社

The operatingcompany of idolgroup "Nogizaka46"
and manages its
members and OGs.

100% stake

100% stake

5% stake

E

Advertisement/Promotion
casting, theater
management

E Entertainment business
V Video & TV program production business
A Advertising agency business

Vehicle and transportbusiness for artists
and talents, etc. a
private vehicle
management
contract business,and travel business,etc.
Vehiclebusiness

Planning anddevelopment
business for app
games, platform,and digitalmarketing.

Managementbusiness and agent
business formodels, talents, etc.

app games
platform

Own IP
Actor, model, etc.

A creative company,
specialized inplaning anddevelopment forhorror contents.

Video production
and related businessp.1

＜Our Business - Entertainment Business＞

E Entertainment Business
Our entertainment business mainly develops the activities of artists, celebrities, idolgroups, athletes, etc. (collectively referred to as "IP") belonging to or related to the Group.
Specifically, in addition to multifaceted management, such as planning and holding live
performances and events for these IPs, as well as appearances in TV programs andevents hosted by other companies, we are in the process of developing a music copyrightbusiness and so forth to generate earnings opportunities. We are striving to create ourmain sources of income from ticket sales and performance fees for live performances andevents, royalties from music and portrait rights, as well as merchandising, such asplanning and sales of related goods.

Subsidiaries that make up this business:
Zest,Inc.
・Management business for artists belonging to various groups, such as the female idolgroup "SKE48", the five-piece rock band "Novelbright", etc. as well as other activities
including planning and holding live events, selling merchandise and so forth.
・Concluded a media management (business alliance) contract with a former
Japanese national team handball player and a current Japanese national soccerplayer.

Nogizaka46

North River Inc.
・Planning and operation of performances, such as live performances and events related
to the female idol group "Nogizaka46", and merchandising (MD) business for related
goods.
・Recording and editing of live videos of idols and idol groups outside the company,
planning and production of video content.

A.M.Entertainment,Inc (A.M.E)
・Management business for talents and models who are active in various fields, such as
TV dramas, movies, and stage performances.

SKE48

HEE Company Inc・Comprehensive provision of transportation and accommodation arrangements in Japanfor live performances and events by domestic and overseas artists and talents.
・Provision of vehicles, hire vehicles, etc. for corporations.
Novelbrightp.2

＜Our Business - Entertainment business, Artist introduction＞

Nogizaka46

SKE48

et-and-Sakura Miyawaki

cumming flavor

Novelbright

Yuna Ego

Bellemule

Nao Furuhata

MARURI

p.3

＜Our Business - Entertainment business, Talent & Actor introduction＞

Rina Ikoma

Yumi Wakatsuki

Ayane Suzuki

Megu Taniguchi

Yui Oguri

Yu Fujii

Rina Kaminosono

Marika Tani

Ryo Mishima

Yuuto Oku

Anri Doi Remii

Shinnosuke Tokuda

Hiroki Motoki

Musashi Suzuki

Yuki Arai

Maya Kisanuki

Wataru Endo

Tomoe Tamura

OshiYukip.4

＜Our Business - Video & TV program production business＞

VVideo & TV program production businessIn this part of our business, we mainly concentrate on the planning and production of variety programs for domestic television.
Specifically, our focus is on a wide range of production activities, such as filming, progress management, editing, and location coordination, for various programs ateach TV broadcasting station. We are developing activities, such as planning and putting together proposals.
Subsidiaries that make up this business:
UNITED PRODUCTIONS,Inc.
・Planning and production of various programs such as TV shows, TV dramas, and movies, sports programs
・Planning and production of TV programs for domestic and video distribution platforms
・Investment in film production committee (film production)
TechCarry,Inc.
・Rental and sales business of filming equipment
・Provision of editing (pre-production) business・Short web-based video production for small corporations and local governments
TechCarry,Inc.
・Accounting services and production studio for global video projects and contents© Fuji Television Network, Inc.

©1996-2022 WOWOW INC.

© 1997-2020 Netflix, Inc.

© 1995-2022,
Tokyo Broadcasting SystemTelevision© 1995-2022,
Tokyo Broadcasting SystemTelevision© 1995-2022,
Tokyo Broadcasting System
Television

YouTube© NHK(Japan Broadcasting Corporation）© Fuji Television Network, Inc.

© 1995-2022,
Tokyo Broadcasting System
Television© tv asahi© TV TOKYO Corporation

p.5

＜Our Business - Video & TV program production business, Program production results＞© Fuji Television Network, Inc.

© 1997-2020 Netflix, Inc.

© tv asahi© NTT DOCOMO© tv asahi© Fuji Television Network, Inc.

© tv asahi©NHK(Japan Broadcasting Corpration）© 1995-2022,
Tokyo Broadcasting SystemTelevision

YouTube© TV TOKYO Corporation© TV TOKYO Corporation

KONAMI YouTube© TV TOKYO Corporation© YOMIURITELECASTING CORPORATION© 1995-2022,
Tokyo Broadcasting System
Television© TELASA CORPORATION,© TV TOKYO Corporation© 1995-2022,
Tokyo Broadcasting System
Television© 1995-2022,
Tokyo Broadcasting System
Television© 1995-2022,
Tokyo Broadcasting System
Television© 1995-2022,
Tokyo Broadcasting System
Television© TV TOKYO Corporation © NHK(Japan Broadcasting Corporation）© Fuji Television Network, Inc.

© tv asahi©2023 BLUE.MOUNTAIN©OjiroMakoto・Shogakukan/Movie「KIMISOMU」Production committee

p.6

＜Our Business - Video & TV program production business, Temporary staffing results＞

p.7

＜Our Business - Advertising agency business＞

AAdvertising agency businessWith regards to the advertising agency business, we are developing a casting business that connects companies with talent and IP, as well as planning,
progress management, and actual production of various advertising projects. Along with having relationships in the form of being seconded to majordomestic advertising agencies, we have a solid track record of activities, such as contributing to campaign planning at convenience stores throughout
Japan, with major convenience stores that are expanding nationwide as clients.
In addition, in the digital advertising department, we are developing planning, production and management of web video advertisements for YouTube andLINE, as well as agency activities for affiliate advertisements.
Subsidiaries that make up this business:
allfuz,Inc・Advertising agency business that utilizes IP content・Casting business that connects companies with talents and IPs
FA Project,Inc.
・Planning, production and operation of web advertising videos for various clients・Development of affiliate advertising business・Operating digital advertising business for SNS

LIVE EMPOWER CHILDREN
2024 Content goods
7dream.com Co.,LTD© Fuji Television Network, Inc.

“SEVEN SMOOTHIE CAFÉ”
Seven-Eleven Japan Co., Ltd.

「MAKE KEEP MIST」
advertising video©KOSÉ Corporation

p.8

Cautionary Note Regarding Forward-Looking Statements
Descriptions of performance forecasts and future forecasts in this material are forecasts based on available information and include
potential risks and uncertainties. Therefore, please be aware that actual results may differ from these performance forecasts due tovarious factors. This material is not intended to solicit investment. Please make investment decisions based on your own judgment.