2022

Partnership
thrives with trustand confidence

neobpo.com.brBrazilian customer experience specialist NEO embracescomprehensive Kaspersky cybersecurity solutions to protect
itself and its clients – and meet government data regulations.
NEO helps leading retailers, financial services, utilities and telecoms businesses deliver the ultimate
connected customer experience.

Business ProcessOutsourcing
Business Process Outsourcing• Brazil• Kaspersky Endpoint Detection andResponse Optimum and Kaspersky
Sandbox (as part of Kaspersky
Optimum Security)• Kaspersky Endpoint Security for Business
Advanced, Kaspersky Hybrid Cloud
Security and Kaspersky Maintenance
Service Agreement• 16,000 employees• 12,600 endpoints protected“We value Kaspersky’s
comprehensivesolutions, reliability
and prompt service
and support. They
are guaranteeing theavailability of ourIT environment.”
Marcelo Mendes
CISO, NEO

Based in São Paolo, with operations across Brazil that employ more than 16,000 people,
NEO deploys the latest digital solutions including artificial intelligence, automation, cognitive
computing and robotics to help its clients get closer to their customers than ever before.
By analyzing every touch point between client and customer, NEO devises comprehensive,customer-centric business strategies that ensure great service is at the heart of its clients’culture and day-to-day operations.

Challenge
A major contributor to NEO’s success is its commitment to innovation and, in particular,
its investment in the digital technologies that help transform its clients’ relationships
with their customers.
As its use of technology grows, so too do the risks of attacks by cybercriminals.
Research by Kaspersky showed that there was a 23% increase in attacks in Brazil during
the first eight months of 2021, with phishing campaigns a favorite tactic of
the criminals.
With this in mind, NEO is constantly reviewing its security arrangements to keep its
activities, and the work it does for its clients, safe from attack.
In addition, it takes its responsibilities to the Brazilian General Data Protection Law,
or LGPD, extremely seriously and does all it can to safeguard all personal data within
its systems.
To help achieve its cybersecurity goals, in 2019 NEO contracted with Kaspersky, initiallyfor endpoint protection. “Our concern is focused on the control and protection of theNEO environment and the management of access, awareness and endpoints,” explains
IT Director, Andre Prevedel.
“We were looking for a solution to protect us against digital threats, viruses andmalware. After running proof of concept exercises with market leaders identified byGartner, the Kaspersky solution was the most robust and cost effective.”

Motorcycle

More recently the partnership has developed, embracing other solutions and support,
as the partners have identified how working together more closely can provide theadditional protection and peace of mind that NEO seeks.

The Kaspersky solution
Today, Kaspersky’s growing contribution to the achievement of NEO’s cybersecurity
vision is based on a comprehensive package of measures contained within Kaspersky
Optimum Security combined with additional products and service, specifically designed
and created to protect Latin American technology businesses.
Kaspersky Hybrid Cloud Security is delivering a complete range of award-winning,industry-recognized security technologies to support and simplify NEO’s IT
environment, securing its migration from physical to virtual, and to the cloud,while visibility and transparency guarantee flawless security orchestration.
Kaspersky Endpoint Security for Business Advanced is protecting 12,600 endpoints
throughout NEO’s Brazilian operations. NEO selected this version to take specificadvantage of its comprehensive range of features, including automated patch andencryption management.
Also included is Kaspersky Endpoint Detection and Response Optimum, delivering
added protection through the sharing of live threat intelligence and proactive threat
detection and prevention measures.
2Innovation

Collaboration

ComplianceProtection
Multiple solutions safeguarding
NEO’s environment

ComplianceKaspersky ensures NEO meets
LGPD responsibilities

Cost EffectiveInnovation
Innovation Collaboration
Collaboration
Kaspersky solutions are world-classand highly competitive

Compliance
Support Compliance
Weekly review meetings ensure
cybersecurity is a top priority

Based on advanced detection mechanisms, including machine learning, enhanced
behavior analysis and indicator of compromise scanning, Kaspersky EDR Optimum
provides robust root cause analysis and investigation tools, providing deep visibility
into threats and an automated response. Users can see the threat across the wholenetwork, understand it, reveal its full scope and instantly respond, defending every
endpoint and preventing business disruption.
A key feature for NEO is the use of Kaspersky Sandbox, a system for threat detectionthat runsa suspicious
object in a virtual machine to detect the object’s malicious
Innovation
Collaboration
activity by analyzing its behavior as it executes.
By running sandboxing in a virtual machine, this ensures that the suspicious object iskept away from real business infrastructure. Sandboxing also rates files and URLs as
malicious or benign, contributing to the creation of detection rules and algorithms.
Compliance

Embracing all of Kaspersky’s contributions to NEO’s cybersecurity stance is aMaintenance Service Agreement. This not only provides ongoing support forthe company’s IT team but also enables weekly review meetings, opportunities
to assess the performance of Kaspersky’s solutions and to look at the threat
landscape, and explore ideas and potential additional measures to bolster NEO’s
cybersecurity defenses.

Proactive protection“We value Kaspersky’s comprehensive solutions, reliability and prompt service andsupport,” says NEO’s CISO, Marcelo Mendes. “The company is providing control andprotection, while not interfering with the performance of our IT. In fact, Kaspersky isguaranteeing the availability of our IT environment.
“We like the simplicity and usability of the management tool and we can generatemanagement reports very easily.
“We’re concerned with the evolution of growing threats, for example the newransomware attacks that have occurred. Kaspersky has been helping us to strengthen
our protection against these threats in our dynamic computing environment, with
developed tools focused on analysis and response and that proactively prevent
potential evasive attacks.”
The automation of cybersecurity measures within Kaspersky’s solutions, such asendpoint protection, patch management and encryption, is saving time for NEO’s
IT team.
And Kaspersky’s Brazilian team, backed by global expertise and research, has gained
the trust and confidence of NEO to provide sound advice about emerging threats
and additional protection measures.

3

“Kaspersky originally helped us by providing a free vaccine to eliminate contaminationfrom the WannaCry attack, efficiently eliminating this threat from our environment,”
explains Prevedel.
“And during the COVID-19 pandemic Kaspersky once again supported us with Kaspersky
Endpoint Security for Business Advanced and sandboxing tools, enabling remotesupport and secure use of virtual desktops.
“After our renewal, we started implementing Kaspersky Endpoint Detection andResponse Optimum, creating another layer of protection for our computing
environment. We see a strong future for our partnership, consolidating the solutions
already in use and studying new tools and techniques with our colleagues at Kaspersky.”Cyber Threats News: www.securelist.com
IT Security News: business.kaspersky.com
IT Security for SMB: kaspersky.com/business
IT Security for Enterprise: kaspersky.com/enterprise
MSP partnership: kaspersky.com/partners

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