tesa SE: Our Responsibility – Our Commitment
Report 2010

A vivid tradition of responsibility

Global Compact

Ban Ki-moon, U.N. Secretary-General (UN Photo/Mark Garten)

January 31, 2001, at the World Economic Forum in Davos: Then UN Secretary General Kofi Annan calls on
companies that operate internationally to take an active stance in meeting the challenges presented by globalization.
His vision: a global pact based on universally accepted social and environmental principles.

Today, companies from more than 80 countries, international
employee associations, civil society organizations, governments,
and United Nations organizations are involved in the Global
Compact. Under the auspices of the current UN Secretary General, Ban Ki-Moon, the world’s largest corporate citizenship initiative is moving forward.

The ten principles of the UN Global Compact
Principle 1: Businesses should support and respect international human rights in their own sphere of influence

Principle 2: They must ensure that they are not complicit inhuman rights abuses

The ten principles on which the pact is based, covering the areasof human rights, labor standards, environmental protection, andthe fight against corruption, have long formed part of the corporate values of tesa. Our membership in the Global Compact underscores this vivid tradition. All of tesa SE’s activities related tocommitment and involvement are subject to a continuous improvement process. In this current issue, the Progress Report
2010, we provide an insight into the development of our activities
and projects – with regard to the ten principles of the UN Global
Compact and our own corporate responsibility strategy.

Principle 3: Businesses should uphold freedom of associationand the effective recognition of the right to collective bargaining

Principle 4: All forms of forced and compulsory labor must be
eliminatedPrinciple 5: The use of child labor must be abolishedPrinciple 6: Discrimination with respect to employment andoccupation must be eliminatedPrinciple 7: Businesses should support a precautionary
approach to environmental challenges

Principle 8: Initiatives should be undertaken to promote greater
environmental responsibility

Principle 9: The development and diffusion of environmentallyfriendly technologies is to be encouraged

Principle 10: Businesses should work against corruption in all its
forms, including extortion and bribery

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Progress Report 2010
As a member of the United Nations Global Compact, we havecommitted ourselves to reporting annually on the progress of ourinitiatives. This helps facilitate a regular interchange of information with those around us and documents our projects aimed at
putting the ten principles of the Global Compact into practiceand firmly implementing them within our company.
The Progress Report 2010 provides you with an overview ofour worldwide commitment and involvement in the fields of humanrights and labor standards, environmental protection, the fightagainst corruption, and society. tesa has traditionally taken a sustainable approach that ensures both continuity and a continuous

improvement process. With more than 50 affiliates worldwide,
there are a large number of projects involved. For that reason, thisreport is limited to a representative selection of current initiatives.
In line with the modern communication channels used by our
stakeholders, we began publishing our Progress Report in an
online version in 2008. In addition to the advantage of better
accessibility, an online report also offers opportunities for regular
updates. You can also visit the “Responsibility” section of our
website for comprehensive information on the topics of the environment, quality, employees, and social matters:
www.tesa.com/company/responsibility.

Declaration of Support

Human Rights and Labor Standards

Membership based on firmly held convictions

The human factor as a determinant of success

We are firmly convinced that binding values and a sustainablebusiness policy are prerequisites for economic success.
>> Page 4

Conduct guidelines and activities in the areas of employee qualifications as well as occupational health and safety characterized
the year 2010. >> Page 5

Environmental Protection

Fighting Corruption

Worldwide initiatives

Integrity and proper conduct

At present, tesa is making progress on over 50 environmental
projects. Examples from the areas of energy, solvents, and environmentally friendly products. >> Page 10

In our Code of Conduct, the Purchasing Charter, and the tesa
Antitrust Compliance Program, we take a clear stance on therules of conduct that apply on a binding basis at tesa. >> Page 16

Social Projects
Strategy with regional facets
With its focus on children and young people, our social commitment and involvement is reflected in over 40 projects worldwide.
>> Page 173

Declaration of Support“Our responsibility is multifaceted, ranging fromenvironmentally friendly technologies to volunteer work.”

Thomas Schlegel,
CEO of tesa SE“We are responsible for what we do and for what we do not do.”French Enlightenment philosopher Voltaire gave us this piece of
wisdom, which tesa has been taking to heart for generations.
Around the world, we combine our economic actions with ecological and social measures, which we pursue and implement systematically. They comprise both large-scale investments in progressive
technologies and tiny actions – from consistently raising awarenessto the personal commitment of our employees. Our membership in
the United Nations Global Compact underscores this sustainablebusiness policy.
With numerous projects, tesa once again demonstrated in2010 that many small elements add up to make a big impact.
One of our outstanding achievements was the commissioning ofa unique production unit in Hamburg that produces doublesided acrylate adhesive tapes. From an economic point of view,
this new site enables us to gain a foothold in promising businesssegments. At the same time, the new procedure – developed
and patented by tesa – is a ground-breaking innovation in ecological terms: In contrast to conventional processes, solvents are
only used in the first stage of production. During the subsequent
drying process they are extracted again and added back into thecycle. The result speaks for itself: The annual use of solvents andenergy is reduced by 50 percent, in addition to which we haveenvironmental efforts have also focusedon our products. Since January 2010 wehave been offering consumers extremely
environmentally friendly solutions under the new tesa ecoLogo®
sub-brand, including refillable products, recycled materials, renewable raw materials, and ecologically friendly production technologies. We are planning to continually expand our range, bothin office supplies and in the DIY segment.
2010 also saw us continue with our social activities and advancing Corporate Volunteering internationally. Volunteer work is
free but not for nothing: Disadvantaged children and teenagers
benefit, as do the tesa employees – especially from the sharedpleasure of reading together, renovation projects or leisure activities.
Furthermore, tesa continues to focus on systematically expanding its range of further training opportunities for its employees. An integral part of many further training measures are thetesa values and guidelines, as we are convinced that responsible
and sustainable business is only possible if our employees are
suitably qualified.
For nearly 100 years, the tesa name has stood for innovative
solutions, high quality, and dependable service. We will continue
our efforts to uphold these standards into the future – along withdecreased CO2 emissions by 2,000 metric tons and do not employ any process water.
We have continued to systematically pursue our ambitious
environmental goals. We have resumed and implemented costintensive projects that we were forced to put on ice in 2009 owing to the impact of the global economic crisis. They include astate-of-the-art ventilation system at the Hamburg plant. Our

acting sustainably and following the spirit of the UN Global Compact.

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Human Rights and Labor Standards
The human factor as a determinant of success
People are the foundation of our business success – people likeour own employees as well as customers and suppliers. With
this in mind, compliance with and advocacy of international human rights are just as much a part of our principles as unimpeachable labor standards. We have firmly established theseprinciples with initiatives that include the internationally applicabletesa Code of Conduct and the worldwide tesa Purchasing Charter, which governs our cooperation with suppliers. The content of
the policies and rules associated with these initiatives has formed
an integral component of numerous staff development measuressince their introduction.

In 2010, the number of notifiable work-related accidents fell
again and we were able to further reduce our below-average
accident figures. In addition, in this reporting year we implemented targeted communication measures for the “tesa Antitrust
Compliance Program” introduced in the previous year with training courses and an e-learning program. This helps orient employees regarding fair competition and prevents possible antitrust law violations.

Code of Conduct

Purchasing Charter

Binding rules of conduct

Minimum standards for strategic purchasing

The tesa Code of Conduct defines clear values and conduct
guidelines for all employees of the tesa Group. Its content is an
integral component of training courses and workshops. >> Page 6

Supplier qualification, evaluation, and development have been
harmonized across the Group. This helps us ensure that ourinternationally binding minimum standards are met. >> Page 7

Employee Qualification

Occupational Health and Safety

Range of further training expanded

Low accident figures

Our employees are the most important capital for securing tesa’s
success. Our corporate culture and targeted staff development
and support initiatives take this fact into account. >> Page 8

We improved our occupational health and safety once again in
2010, as attested by an overall reduction in occupational accidents by 20 percent overall. >> Page 95Code of Conduct

The tesa Code of Conduct defines values and clear conduct guidelines.
Its content is an integral component of training courses and workshops.

Binding rules of conduct
Respect, honesty, trust, tolerance, and integrity – these are theprinciples we apply in our business, principles that have not only
made us successful in the past, but also guide us in the present
and will continue to do so in the future. The rules of conduct
associated with these principles are specified in a mandatory
worldwide Code of Conduct. During this reporting year, we implemented communication and training initiatives to ensure thatthese ideas take even firmer hold within the company.
The rules and criteria incorporated into the tesa Code of Conduct, which is derived from our corporate values and the ten
principles of the UN Global Compact, provide clear guidance.
The Code of Conduct strengthens trust in the performance andintegrity of the tesa Group. No matter what their position or title,
we expect all employees to abide by our ethical principles andconsistently apply them in everything they do. We demand that
our executives not only demonstrate exemplary compliance withthe rules of conduct, but also ensure at the same time that they
actively communicate the rules to others.
Since the Code of Conduct was introduced, all executives
have been required to complete an e-learning program. For thecurrent communication process with employees we also makesupporting presentation material available to all managementlevels. In order to keep the topic at the forefront, the Code of
Conduct is also an integral component in our introduction seminars for new employees, leadership training, in the “Sales Qualification Program” and in our management development programsfor executives and junior managers. These latter got off to a successful start in 2010.

The Code of Conduct establishes our most importantprinciples in six main topics:
1. Adherence to legal regulations
We do business lawfully and strictly observe the laws of thecountries in which we are active.

2. Fair competition
We do not gain market advantages through unfair or illegal
practices.

3. Protection of tesa net assets
We deal carefully with the company’s legally protected information, net assets and resources.

4. Socially acceptable working environment
We ensure a socially acceptable, reliable and motivating working environment. We soundly reject child and forced labour,
discrimination or the like. We also expect the same from ourbusiness partners.

5. Personal integrity
We promote the highest level of personal integrity, and fairness among our employees and avoid situations where personal interests conflict or may conflict with those of our company.

6. Social commitment
We take our responsibility to future generations seriously andwork to ensure sustainable development in all the relevant areas: economic, ecological, and social.

Download „Code of Conduct“6Purchasing Charter

The qualification, evaluation, and development of suppliers are handled according to standard
criteria at all tesa locations, ensuring that our binding worldwide minimum standards are met.

Minimum standards for strategic purchasing
We at tesa are firmly convinced that sustainable, responsible
corporate conduct must go beyond the individual company itself.
That’s why our internal rules of conduct have long applied to ourcooperation with suppliers around the globe as well. To provide astandardized framework for our internationally applicable core
principles, the Strategic Purchasing division of tesa establishedthe tesa Purchasing Charter in 2008. Since then, we have continuously promoted the minimum standards we apply worldwide
and expect our partners to meet in the areas of human rights,
labor standards, environmental protection, and the fight against
corruption.
By signing our contract terms and conditions, suppliers make abinding commitment to operate in accordance with the ten fun-damental principles of the UN Global Compact. In our cooperation with suppliers, we strive to establish long-term strategic
partnerships and pursue a continuous improvement process.
This includes jointly established goals and monitoring the degree
to which they are met, site visits, and certification under the ISO
14001 environmental standard and ISO 9001 quality standard.
We have also been supporting compliance with our minimum
standards by implementing our SRM (supplier relationship management) process. Under this process, supplier qualification,
evaluation, and development follow the same systematic approach throughout the entire tesa Group – from initial contact via
a questionnaire to in-plant product qualification.

Download „Purchasing Charter“7Employee Qualification and Training

Our employees are the most important capital for securing our success. Our corporate culture andtargeted support initiatives take this fact into account.

Quality increase in continuing
education and training
All over the world, employee integration and development areamong the most important factors contributing to our success.
In 2010 we used this to qualitatively expand on the good foundation of our extensive training program, focusing in particular on
the successful Sales Qualification Program. Thus we refined thetraining portfolio, which at present comprises 30 courses, totarget employees from international Sales and Research & Development specifically. The concept of receiving core course contents in the existing variety of languages remains unchanged.
The tesa Code of Conduct, with its rules of conduct, continues
to be a key component of all sales-related training and activities.
Altogether 660 employees participated in 385 training days in thecurrent reporting year.
Under the slogan “From presenter to trainer” tesa initiated the
new international continuing education program “Train the trainer”. The aim of this is that employees pass on their expert knowledge as trainers in the framework of internal courses. In compact
seminar units, tesa trainers receive methodical-didactic andcommunicative tools to transmit course contents in a professional and diverse manner. In the current reporting year the first45 speakers were trained.

tasks. The appropriateness of this initiative became evident
shortly after its introduction. Already with the first group of participants from all over the world we were able to position futureoriented topics such as sustainability and corporate responsibility in a meaningful and straightforward way. In addition to thespecialized content, such topics as Corporate Compliance andthe tesa Code of Conduct are also integral components of thecourses.
In this reporting year tesa also gave the internationally valid leadership principles a new framework: “Leadership Excellence”
promotes the so-called situational style of leadership, which
deals with the different needs, strengths, weaknesses, and goalsof employees. The revised leadership principles are to serve
superiors and employees alike as orientation and therefore be
integrated into future training. The six principles in detail:1. M aintain mutual respect and mutual trust.
2. Agree upon clear goals.
3. Give employees leeway.
4. Create a feedback culture.
5. Increase performance through an atmosphere of challenge
and encouragement.
6. Be a model.
There are four to five open questions for each principle – as anincitement to think about one’s own style of leadership and recognize potential for improvement.

In 2010, we also launched some continuing education concepts
which were designed in the previous year. Of particular note hereis the successful implementation of a program for the qualification of junior staff who show potential for future management8Occupational Health and Safety

We raised our high worldwide standards for occupational health and safety
once again in 2010.

Low accident figures
Prevention is the best form of protection from injuries and jobrelated health risks. Our extraordinarily low accident rates demonstrate that we are on the right track with our occupational
health and safety initiatives and training measures at all plants.
One major factor in this process is our internal reporting systems
to reduce risk. The combination of risk assessments conducted
through an occupational safety management system, employee
responsibility, and an improvement process that incorporates
everyone involved has enabled the company to identify and eliminate many potential hazards.
All around the world, tesa is subject to our Occupational Safety
Guidelines, which are aligned to the international OHSAS 18001
standard. In terms of safety, we regularly raise employee awareness of the issue worldwide – including through training on conduct that is conducive to safety and health, prevention of explosions and fires, fire extinguishing drills, detailed operating procedures for all production facilities, and targeted employee training.
This approach has ensured a steady decline in the number ofoccupational accidents subject to mandatory reporting. Acrossall international tesa locations, the number fell from 20 in theprevious year to 16 in 2010, an average decrease of 20 percent
overall.

ment and elimination system in line with the TOP principle. This
analytical tool, which covers three categories – “technical”, “organizational”, and “personal” – is used to assess potential hazards and facilitates the evaluation and prioritization of potential
solutions.
We also consistently advanced our high standards in terms ofoccupational health and safety initiatives during the project planning of new systems and facilities. The early identification of possible danger areas was the focus. The aim was to take the correct precautionary measures in advance. In 2010, this principle
was successfully put into practice in India, where the new tesa
Converting Center was opened in the seaport city of Chennai. To
prevent potential accidents, the topic of occupational health andsafety played a crucial role from the start, even during the planning and construction phase.

At tesa, the systematic identification and risk assessment of potential hazards form the cornerstone of our ability to preclude
faults, mistakes, and improper conduct wherever possible. To
this end, in 2010 we were able to further develop our risk assess9

Environmental Protection
Worldwide initiatives
Leaving an intact environment behind for subsequent generations is one of tesa’s stated corporate goals. All of our long-term
production sites are certified according to the international ISO
14001:2004 environmental standard. In addition, our new tesa
Converting Centre in the seaport city of Chennai in India, which
opened its doors in 2010, is at the planning stage. We take aprecautionary approach, promoting the international exchange of
information between our environmental experts and actively taking the initiative. Part of this strategy is the development of ourown production technologies to enable solvent-free production.
In addition, we are increasingly pursuing our commitment andinvolvement at product level: For instance, we now offer a large
number of product solutions that help customers and consumers

conserve energy. At the beginning of 2010, we also launched the
new tesa ecoLogo® sub-brand. We will continue to expand thisrange of particularly green products in 2011 focusing on officeand do-it-yourself products.
Ongoing monitoring and improvement of specific key indicators, such as reduction of energy consumption, CO2 emissions,
VOC emissions, and waste, have long been an integral component of our approach to environmental management. We also
expect our suppliers to uphold comparable standards. In total,
our environmental commitment and involvement encompassed
53 individual projects in this reporting year. By way of example,
the section that follows cites some of our initiatives.

Environmental goals, 2007 through 2012

EnergyInternational activities

Raising awareness

Clearly formulated goals are the key to our ambitious environmental program, which encompasses projects spanning theentire globe. >> Page 11

Exemplary projects at the tesa plants in Offenburg and in Hamburg-Hausbruch led to energy reduction. >> Page 12

Reduced solvent use

Waste management

Environmentally friendly technologies

Small steps, big impact

Compared with conventional processes, the patented ACX technology developed by tesa offers huge environmental benefits.
The system, which is globally unique, was launched in fall 2010.
>> Page 13

Changes in behavior start with the right mindset: Reducing
waste and proper recycling protect the environment and conserve resources. >> Page 14

Commitment at product level
Consumers benefit from tesa
Products aimed at conserving energy and sustainably produced
merchandise help protect the climate. The winners? People allover the world. >> Page 15
10

Environmental Goals, 2007 through 2012

Clearly formulated goals are the key to our ambitious environmental program,which encompasses projects spanning the entire globe.

International activities
Our environmental program for the period from 2007 through2012 involves ambitious, binding goals. We monitor the degree
to which we meet these internationally applicable environmental
goals through a global monitoring program based in each caseon constant production quantities. The current five-year plan also
includes emissions of volatile organic compounds (VOCs). Our
activities in this area have already yielded clear successes: From2007 until 2010, we were able to achieve a 39 percent reduction.
That means that as things currently stand, we will in all likelihood
meet our target of a 50 percent reduction by 2012. This is also
directly connected with the ongoing further development of our
production technologies, where we are consistently eliminating
solvent use wherever possible. This approach led to a decreaseof seven percent in 2010.

Environmental goals 2007 through 2012
VOC emissions- 50 %

Solvents used

- 15 %

Energy consumed- 10 %

Waste

- 5%

CO2 emissions in Europe- 10 %As in the crisis year of 2009, our final figures for energy consumption in 2010 fell short of our expectations, but slightly improved on the previous year’s level. With regard to the constant2006 production volume, which we use as the fixed basis forcomparison across all areas, we posted a slight increase in energy consumption in Europe of four percent, which also impacted on our CO2 emissions.

11Energy

In 2010, tesa once again launched a number ofenergy-saving measures.

Raising awarenessThe after-effects of the worldwide financial and economic crisis
could still be felt in some areas in 2010. In this reporting year theyaffected among other things energy consumption and generated
waste. Nevertheless, the company was able to implement continuous and targeted improvements. For example, in the tesa
plant in Offenburg, the project begun in the previous year “Active
Environmental Protection through Reduced Waste and EnergyUse” continued successfully. Under the motto “Small steps, big
impact”, employees contributed numerous suggestions for improvement, resulting in 26 individual projects in 2010. Following
on from 2009, the plant in Offenburg for example implemented
another project for heat recovery. In the context of another energy-saving project, the plant also renewed a transformer and reorganized electricity supply. These two projects together reduced
energy consumption by 682 megawatt hours in 2010.
New energy-saving projects were also on the agenda at othertesa locations in 2010. Plans were again taken up and realizedthat tesa had had to put on hold due to the economic crisis in2009 – including the installation and start-up of a state-of-the-art
ventilation system in the tesa plant in Hamburg-Hausbruch. In

the future, it will save about 500 megawatt hours of energy ayear. In the Hamburg plant in the course of the last year a heattransfer plant was also replaced. In 2011, we expect an annual
energy saving of approximately 630 megawatt hours with thismeasure.
Further projects at the end of 2010 included a comprehensive
technical modernization of the ventilation system and the corresponding plant control in the technology center of tesa SE. In thiswe calculate annual savings on energy consumption of approximately 2,770 megawatt hours with a simultaneous reduction of
CO2 emissions of over 650 metric tons. Both in the planning andin the implementation phases the project received funding fromthe Hamburg Federal State Authority for Urban Development andthe Environment. Furthermore, in the tesa plant in Offenburg andat tesa Bandfix GmbH in Switzerland, energy-saving projects in
IT areas were implemented – including the harmless rise in temperature in the server areas to lower the energy consumption for
air conditioning. Comparable measures are also planned in
Hamburg in 2011.

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Reduced Solvent Use

tesa received financial support from the German government’s Environmental
Innovation Program for its new eco-friendly ACX technology.

Environmentally friendly technologies
Part of our continuous improvement process, and an essential
component of the tesa environmental program, is our consistent
shift toward eco-friendly production technologies. Since the firstlarge-scale system for solvent-free coating was put into operation at the tesa plant in Offenburg in 2002, we have been determinedly expanding on this technology, which was developed andpatented by tesa. Our plants in Offenburg and Italy have produced the majority of their products without using solvents forseveral years now. In the case of products that, for technicalreasons, cannot yet be produced without solvents, we use advanced systems for solvent recovery and reuse.

production unit started up in the tesa plant in Hamburg-Hausbruch. The particular feature here: Compared with conventional
technologies, the new method uses solvents only in the firstprocess step, extracts them again immediately during the following drying process and returns them to the cycle. The outcome:
50% less solvent and energy consumption annually, a reductionof approximately 2,000 metric tons in CO2 emissions and thecomplete elimination of process water. These results have won
praise on a political level as well: The Federal Ministry for theEnvironment, Nature Conservation and Nuclear Safety recognized the investment project with funding from the Environmental
Innovation Program.

tesa has succeeded in making a particular technological breakthrough with its proprietary ACX technology, a state-of-the-art
method that enables eco-friendly production of double-sided
acrylate adhesive tapes. In September 2010 the globally unique

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Waste Management

Changes in behavior start with the right mindset: Reducing waste and proper
recycling protect the environment and conserve resources.

Small steps, big impact
Producing goods of any kind necessarily involves generating
waste. When it comes to reducing the quantity of waste generated and protecting both the environment and natural resources,
we hold regular training sessions worldwide to ensure that everyone involved becomes aware of how to prevent unnecessary
waste and how to recycle properly. At some of our locations, thegreat importance of this topic is reflected in the fact that the indicator of waste quantities is even included in the personal targets
set for the responsible employees. This ensures that when problems occur, all of the relevant departments are involved in the
resolution process, which raises each and every person’s awareness of the issue. Beyond that, we are always looking for new
technical solutions and partners that enable us to recycle as muchas possible.
The tesa plant in Offenburg cast a spotlight on this topic in 2009
with its project “Active Environmental Protection through Reduced Waste and Energy Use”. As in the area of energy, theproject’s motto is also “Small steps, big impact”. Posted commu-

nications raise staff awareness of the issue and, when combinedwith incentives offered as part of employees’ variable bonuses,
help prompt employees to proactively make suggestions for
improvements.
In 2010 the tesa plant in Offenburg implemented numerous suggestions and measures. These included the installation of a special system for measuring surface weight. It enables the continuous measuring of amounts applied and leads to clear waste savings – in particular in the event of product changes. Moreover, atvarious plants the diameter calculators were optimized, whichkeeps leftover run lengths to a minimum. The use of raw material
ends as feeder material on the bundles also brought substantial
progress. These three projects alone saw savings amount toapproximately 30 metric tons of waste per year. The overall
project for waste reduction covers eleven individual projects.

14Commitment at Product Level

Products aimed at conserving energy and sustainably produced merchandise help
protect the climate. The winners? People all over the world.

Consumers benefit from tesa
Responsibility for the environment involves all of us – at tesa, weare convinced of it. That’s why we consistently pursue our environmental commitment at product level. In the recent past in
particular, tesa has added groundbreaking solutions to its product range in this area.
Public discussion of climate change has put the topic of environmental protection in sharper focus among consumers as well. A
growing number of people desire sustainably produced goods.
With the new tesa ecoLogo® sub-brand, tesa is emphasizing“green” products. Refillable containers, recycled materials, renewable resources, and eco-compatible production technologies are among the company’s most important criteria. Since2010 the first products, such as refillable tesa® adhesive andcorrection rollers or the tesa® Easy Cut tape dispenser, haveconquered the market, and tesa is consistently expanding its
range. For example, with tesafilm® Eco & Clear as well as tesapack® Eco & Strong. In the do-it-yourself area, tesa is already“green” – including in the field of masking tape.

For many consumers, the fact that saving energy is not only
good for the environment, but also has a positive effect on budgets, is the crucial factor in deciding to do something about theworst energy wasters in the home – roofs, windows, and doors.
Consumer tips abound, but hardly any of them are as easy to put
into practice as simply sealing gaps around windows, a segment
where tesa leads the market with its classic tesamoll®. Consumers in Germany can conserve up to 35 percent of the heat energy they use every year, cutting their costs by triple-digit figures,
according to findings by independent engineering firm ebök,
which is based in the German city of Tübingen.
With the tesa ISO SYSTEM®, launched in 2009, tesa offers
homeowners in Germany, Austria, and Switzerland the option of
simple do-it-yourself interior roof insulation. The results of thesekinds of measures speak for themselves: While a single-family
home without heat insulation loses over 12,000 kilowatt-hours ofenergy every year, the figure for a comparable insulated home is
only about 3,000.

15Fighting Corruption

The new tesa Antitrust Compliance Program helps ensure fair competition by providing
information on aspects relevant from an antitrust law standpoint.

Integrity and proper conduct
Integrity and responsibility are vital and essential components of
our actions. We conduct our business as a company in strict
compliance with laws and regulations. The tesa Group categorically rejects all forms of corruption and unlawful or immoral conduct. In 2010, the Management Board therefore passed an anticorruption guideline for the Group, in coordination with
Beiersdorf, which is intended to help employees recognize corruption risks and avoid breaches of law. The guideline will befurther implemented and included in training measures in thecourse of 2011.

tesa traditionally stands for trust. This image is associated with
virtues that guarantee free markets and fair competition. To ensure that this is the case consistently, all over the world, we established the tesa Antitrust Compliance Program at the end of
2009. It raises our employees’ awareness of antitrust issues inorder to prevent potential violations. We operate a special intranet platform that features the most important information on aspects that are relevant from an antitrust law standpoint as well as
guidelines for conduct that complies with antitrust law in our
day-to-day business dealings.

When a company does business worldwide, it is forced to appeal to its partners’ own sense of responsibility to a certain extent. With the tesa Code of Conduct, we give our own employees
a clear understanding of our values. It provides guidance andfosters both integrity and responsible conduct. And if questions
arise in individual cases, a Compliance Manager is available toact in an advisory capacity. We also expect our suppliers to uphold values and standards that are comparable to our own. Our
cooperation with our partners is defined in the tesa Purchasing
Charter.

In June 2010 we successfully concluded training sessions inGermany for all decision makers and employees with contacts
that could involve antitrust law issues, such as sales and marketing employees. Since the fourth quarter of 2010, an e-learningprogram has been available in several languages, with the assistance of which we have already trained all the European affiliates.
Likewise, in 2011 we will train colleagues in North and SouthAmerica as well as in Asia via e-learning.

16Social Projects
Strategy with regional facets
The intensive social commitment of tesa SE and its affiliates was
also evident in 2010 in numerous projects. These projects are inline with our Corporate Giving Strategy, which we first formulated
in 2007 and which is incorporated into the tesa Code of Conduct.
Our Corporate Giving Strategy specifies the topics on which
our activities focus, while also giving our affiliates the ability toadjust their approaches regionally according to local circumstances. On the whole, we set great store by achieving lasting
effects through long-term initiatives that respond to the specificconditions and situations that apply in the region. Our commitment and involvement focusing on children and young people

encompasses four main areas. Alongside fostering creativity,
promoting education, and developing future talent in science andtechnology, these main areas also include providing support toinstitutions that assist sick and socially disadvantaged children.
In our activities, we focus in particular on volunteering amongtesa employees. Examples of this concept of “Corporate Volunteering” include our support for the Hamburg-based initiative
Mentor – die Leselernhelfer Hamburg e. V. or the assistanceprovided to the Suzhou Sunshine School in China for children
from families of migrant workers. We would like to present a few
of these projects, which span all the fields in which we are active.

Fostering Creativity

Promoting Education

Multifaceted commitment

Improving educational opportunities“Das macht Schule”, “Tesalino & Tesalina” and Hamburg-based
initiative Mentor e. V. are involved in fostering children’s creativity.
>> Page 18

Educating children and young people is part of our Corporate
Giving Strategy. Examples from China and Mexico. >> Page 19

Developing Future Talent in
Science and Technology

Support for Institutions for Sickand Socially Disadvantaged Children

Early specialization

Improving opportunities

In our role as a technology company, we support education andtraining opportunities for future talent, along with specific educational institutions. >> Page 20

With scholarships, sponsorships, and volunteer work, we arecommitted to helping disadvantaged children and young people.
>> Page 21

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Fostering Creativity

Multifaceted commitment – our social commitment is reflected in over 40 projects worldwide,
focusing on children and young people.
Germany“Helping hands” by tesa
Even in a metropolis such as Hamburg, tight finances in many
schools are causing a renovation back log. In the context of a
new corporate volunteering program, employees from tesa’s
headquarters showed that the climate of well-being can be considerably improved with fresh color and volunteer commitment.
In cooperation with the non-profit association “Das macht
Schule”, four tesa teams set to work with students in October2010. Prior to this, the schools had described their renovationneeds and applied for assistance. In addition to the volunteer labor, in each case tesa made suitable products available such as
masking tape, tesa EasyCover® covering sheets and tesamoll®
for sealing windows

Write stories and do craft projects with Tesalino & Tesalina
The “Tesalino & Tesalina” competition is among the biggest andlongest lasting projects promoting child literacy and creativity. In
its eleventh year in the 2010 academic year, over 1,300 classes
with a total of about 30,000 children took part. To date, the “Tesalino and Tesalina” competition initiated by tesa and StiftungLesen (the Reading Foundation) in 1999 has captivated almost
450,000 students. In 2010, children’s author Achim Bröger, winner of the German Children’s Literature Award, wrote the beginning of a story, which dealt with the world of animals. Writing,painting and crafting, the children of the participating elementary
schools and special education centers took up the thread, imaginatively weaving the story still further. The topic for 2011 has already been decided: “Tesalino & Tesalina hot on the trail throughEurope”.

Reading makes children smart – and happy
For ten years now, tesa has championed the cause of supporting children’s reading skills in order to prepare them better forschool and their later professional lives. In this regard, we arecooperating with the Hamburg-based initiative Mentor – dieLeselernhelfer Hamburg e.V. Taking the road less traveled to findjoy in books is one way to think of the work done by the volunteer mentors. For one hour a week, the mentors take time topass on their love of reading to children aged eight to 16 in a funand entertaining way. For a rising number of tesa employees aswell as the children, the weekly reading hour has become a fixture in their calendars. Together with their reading mentees –who often find access to books difficult – they dive into the fantasy world of stories. It’s a win-win solution for both sides: The
children enjoy the undivided attention of their mentors for anhour while striving to perfect their reading skills, considered thegold standard in education, and the adults get to have fun reliving a bit of their childhoods.

18Promoting Education

Improving educational opportunities – educating children and young people is part of our
Corporate Giving Strategy. Examples from China and Mexico.
China
Educational opportunities for children of migrant workers

MexicoScholarship program for disadvantaged children

According to estimates, between 150 and 200 million migrant
workers in China have moved from rural regions to the booming
cities and coastal regions in recent years. For the children ofthese families, there is hardly any opportunity for a continuous
education. To improve their prospects, employees of the tesa
plant in Suzhou assist the neighboring Suzhou Sunshine School.
With scholarships, assistance with teaching and joint learning,they help ease the children’s path to a successful future. Campaigns such as fundraiser bazaars or shared recreational activities are part of the concept. In 2010, for example, the affiliatearranged for 30 students to spend a day in an interactive training
centre in the Suzhou industrial estate.

The tesa affiliate in Mexico has been a member of the team of
supporters contributing to the Foundation for the Protection ofChildren (Fundación para la Protección de la Niñez) since 2008.
Together with its sponsors, the private institution has been able
to help more than 100,000 disadvantaged children throughout
the country in recent years. The Foundation focuses on health,fighting poverty, culture, and education. tesa Mexico is contributing by establishing its own scholarship program and by ensuringthat a number of children in Mexico City receive the necessary
learning materials as well as school uniforms and school meals.
At Christmas 2010 the affiliate also introduced a new volunteering program: Employees renovated children’s rooms, decorated
a Christmas tree, brought gifts, but most important gave theirtime and attention.

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Developing Future Talent in Science and Technology

Early specialization – in our role as a technology company, we are committed to training
future talent, and we support specific educational institutions.
BrazilExpertise for professional practiceIn 2010, tesa Brazil and the Escola Theobaldo de Nigris (SENAI)
college further expanded on the partnership they had started in
the prior year. Since 2007, training courses for the paper industry
have been a firm component of the curriculum of the school forgraphics and design, which ranks among the best known worldwide in this industry. In 2010, tesa employees once again offered
the teaching units “Technology, Cellulose and Paper” and “Processes Used in Paper Production”. In further practical and theoretical courses, students also acquire important knowledge
about adhesive tapes for the printing market. In addition, tesa
provides printing plate mounting tapes and organizes extracurricular events such as visits to companies. As a result, tesa Brazil
often facilitates the initial contact between students and the paper industry.

Germany
Active promotion of junior management talenttesa SE remained an active supporter of the Northern Institute ofTechnology (NIT) in Hamburg in 2010. In addition, the company
is represented in the relevant industry advisory committees of
Reutlingen University and the University of Applied Sciences(Hochschule für Technik und Wirtschaft) Berlin. The objective
remains to maintain close cooperation between training institutes
and tesa in order to discover and support talents early on.
In addition, tesa has continued and expanded its cooperation
with other key universities. The related activities primarily pursue
two goals: On the one hand, tesa strives to contribute to thepromotion of scientific and technical talent, and, on the other
hand, tesa’s involvement provides the opportunity to offer young

academics an attractive start to their professional life – including
at an international tesa location, depending on requirements.

Switzerland
Promotion of training and continuing education at
tesa Bandfix AG
As one of the currently 17 members of the “Sponsorengruppe fürdie Weiterbildung im Maler- und Gipsgewerbe” (Sponsor Group
for Continuing Education in the Painting and Plastering Trades),tesa Bandfix AG supports selected schools and workshops in
Switzerland. The association, which was founded back in 2000,
focuses on providing ideas and funding to support specificcourse programs aimed primarily at foremen and certified mastercraftsmen in the trades of painting and plastering. In addition, in2010 tesa Bandfix AG expanded its commitment to training
painters and flexo print specialists. In various cities in Switzerland, a tesa employee volunteers to provide instruction on topics
such as adhesive technology and applications engineering or thetheory and practice of mounting printing plates.

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Support for Institutions for Sick andSocially Disadvantaged Children

Improving opportunities – with scholarships, sponsorships, and volunteer work,
we are committed to helping disadvantaged children and young people.
Czech Republic
Bringing joy to sick children
For three years now, the tesa affiliate in the Czech Republic has
been supporting University Hospital Motol in Prague, a transplant
center for bone marrow donations to treat leukemia. In cooperation with the resident medical staff, employees help in the planning and execution of recovery weeks for sick children. Also in
2010, the young patients were able to experience a week awayfrom hospital life not far from Prague – under medical supervision
and with the support of psychologists, nurses and parents, butwith a varied program in an idyllic environment. The goal of committed tesa employees sounds simple and yet weighs so heavily
after the intensive medical treatment: bring joy.

The Netherlands
tesa employees get going
For a few years now, tesa has supported the “Princess Maxima”
riding school in the Netherlands, whose emphasis is therapeuticriding for physically and mentally handicapped children. Apartfrom funding, tesa employees also volunteer on the yard. In
2010 three teams took up tools and tapes. The result was evident: In an “open-air exercise area” made of wood, the children
today receive speech therapy – supported by their four-legged
friends, whose presence causes enthusiasm and indirectly stimulates the children to speak. A new tool cupboard was also rebuilt and sorted. In another homemade cabinet the children can
now keep their riding helmets safe.

China
Sponsorships and volunteering
At the Shanghai Children’s Welfare House, sick and disabledorphans find a new home. tesa Shanghai maintains sponsorships for ten of these children. The tesa employees’ commitment
to the facility also includes a volunteering program. The program
involves regular visits to the institution that focus on shared play,singing, and reading with the children. Employees also use
events such as tesa family days and Christmas parties to brighten the boys’ and girls’ everyday lives, including by collecting
monetary donations, toys, clothing, and books.

Colombia
Sponsorships for socially disadvantaged childrenChildren with developmental disorders, especially autism, receive
therapeutic care at the completely privately financed Centro Internacional de Investigación Clínico-Psicológico María Eugenia
Colmenares (María Eugenia Colmenares International ClinicalPsychological Research Center). Through targeted sponsorships,
tesa Colombia supports those children whose parents cannot
afford the fees on their own. The goal of the center is to provide
the children, who range in age from three months to 12 years,
with clear guidance, focusing on developing their abilities to learnautonomously, play with peers, and deal with fears and aggression. Within just a few years, this approach is intended to help
children stabilize their personalities to such an extent that they
can attend conventional schools and get by in everyday life.

Contact: tesa SE, Quickbornstraße 24, D-20253 Hamburg,
Tel.: +49(0) 40-4909-6597, Fax: +49(0) 40-4909-2236,
responsibility@tesa.com, www.tesa.com/company/responsibility
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