Grand Reopening

BACK TO BUSINESS

Restaurants are Getting

BACK TO BUSINESSGAIN MARKET SHAREAS AMERICA REOPENSa Lasting Impact ON HOW PEOPLE DINECOVID-19 HAS MADE

Just over half of consumers expect to make their new dining behaviors part of their routine even after COVID-19.

10%

12%

14%

19%

used delivery forthe first timeordered carry out for
the first timeincreased frequency inusing delivery services

increase in frequency
of using carry-out

As businesses begin to reopen across the country, plans will vary from city to city and state to state. Dinerswill have different levels of comfort with returning to in-person dining. Communicating with your customers
is key to letting them know your plans to meet their needs and drive traffic to your restaurant or website.

IMPORTANT INFO TO SHARE WITH

Your Restaurant Customers• Dining rooms are open

• Loyalty programs• Curbside is still available• Mobile apps

• Delivery availability and options• Updated business hours• New menu items• New precautions being taken• Employment opportunities• Special deals and offers to drive
traffic and gain market share• New locations on hold in 2020 are now opening

THE IMPACT DIRECT MAIL CAN HAVE ON

Your Restaurant Marketing Strategy
62%

Print drives 11% purchaseintent compared to only
4% with digital alone.

62% of restaurant or take out customers responded to an ad/
coupon in the mailbox in the past 12 months

That’s a

175% INCREASE

30%
When print is paired with digital media, advertisers see as muchas a 30% increase in response.

when anchoring yourdigital campaign with print!

When you add direct mail as part of a multi-channel campaign, it
does more than simply engage consumers; it drives activationand purchase intent.

“Direct mail has the highest response rate by far whencompared to email, paid search, online display ads andsocial media.” – Data & Marketing Association

BRING ITfor a limited time getfreedoorstep delivery
order
online and use code: denverstrong

Curbside
Pickup

Carry-Out
Dishes Available For
Authentic Chinese
SEAFOODBEEFCHICKEN

7.95
Sweet & Sour Chicken
7.95
Moo Shu Chicken
7.95
Sesame Chicken
7.95
Kung Pao Chicken
7.95
Chicken w Snow Peas
7.95
General Tso’s Chicken
7.95
Cashew Chicken

Mongolian Beef
Beef w Broccoli
Pepper SteakKung Pao Beef
Beef w Snow Peas
Singapore Beef
Beef Chow Mein

8.50
8.50
8.50
8.50
8.50
8.50
8.50

Sweet & Sour Shrimp
Seafood Fried Tofu
Shrimp Fried Rice
Kung Pao Shrimp
Shrimp w Snow Peas
Shrimp Chop Suey
Cashew Shrimp

VEGETARIAN

9.95
9.95
9.95
9.95
9.95
9.95
9.95

7.95
Vegetable Fried Rice
7.95
General Tso’s Tofu
7.95
Vegetable Lo Mein
7.95
Mixed Chinese Veg
7.95
Cashew Chicken
7.95
Kung Pao Tofu
7.95
Sesame Tofu

also available

Don’t Forget the Breadsticks!

Use Our Shared Mail Products
as a Cost Effective Way toMarket Your Business Today!

are Fresh-baked with a crispy outside and soft& chewy on the inside.
Seasoned with garlic and Parmesan and servedwith your choiceof dipping sauce.

1151
RINBISTRO.COM
WE DELIVER! MANDA

Restaurant_Asian_Wrap_2020

20% OFFCARRY-OUT ORDER
OF $25 OR MORE

WE’LL BRING
RIN BISTRO
MANDA
ordering by phone.
mention coupon when

NER
DINYOU!
forPleasewith payment. ValidMust present coupon
Limited time only.
Carry-Out orders only.

ORDER OFFREE EGG ROLLSOF ANYWITH PURCHASEPRICE
ENTRÉE AT REGULAR

RIN BISTRO
MANDA
ordering by phone.
mention coupon whenfor
Pleasewith payment. Valid
Must present coupon
Limited time only.
Carry-Out orders only.

TO

ORDER BY PHONE OR AT

pizzashoppe.com

FREE

DUMPLING

FREE APPETIZEUTR

15% OFF E

WITH ANY CARRY-O

PURCHASE
ORDER OFRIN BISTROER!
BREADSTIC
MANDA
DELIV
KS
WE
ONLINE NOWYOUR ENTIRE PURCHAS(DELIVERY ONLY)

RIN BISTRO
MANDA
ordering by phone.
mention coupon when

Please mention coupon

when ordering by phone.
Valid for1599with payment.
WITH
Must present coupon
only.
ORDER
OF LARGE PIZZA AT REG. PRICE
timePURCHASE
LimitedCarry-Out orders only.

forPleasewith payment. Valid
Must present coupon
time only.
Delivery Only. Limited$$ 99

ONE LARGE
5-TOPPING

ONE LARGE
2-TOPPINGNOT VALID WITH ANYOTHER OFFER.
LIMITED TIME ONLY.

Mspark’s targeted mass media
solutions offer national reach to9NOT VALID WITH ANYOTHER OFFER.
LIMITED TIME ONLY.

116+ MILLION HOUSEHOLDSNOT VALID WITH ANYOTHER OFFER.
LIMITED TIME ONLY.

GET YOUR FAVORITE
KING THAI DISHESWITHOUT LEAVING
THE CAR!

SPECIAL OFFER

EE
FR
DELI VERYorwith your online order of $10

DENVERCALL TO ORDER:5580 NEW CASTLE LN

556.846.9422
345-166-9808

Restaurants_Pizza_Wrap_2020

BISTRONDARINMA• ALBANY, NY 10108
3RD AVE SOUTH

CURBSIC
BSIDE
SPECIALS

more

Promo Code:
FREEDELIVERYMONDAY to FRIDAY
11AM to| Houston,
2PM TX 77087

×perTax not included. One coupon
with anycustomer per visit. Not valid
other offer. Not for resale.

6578 Brookfield Dr.

burgerwarehouse.com |KING THAI×MONDAYTUESDAY

GREENCURRYRED
CURRY§§

WEDNESDAY§CASHEWNOODLETHURSDAYFRIDAYYELLOW
CURRY

PADTHAI§§through direct mail, and82% of our audience open andread their mail at the first opportunity.

See How Restaurants Like Yours Have Benefited from Integrating Shared Direct Mail as Part of Their Marketing Strategy.

Success Story
NATIONAL QSR CHAIN CASE STUDYOBJECTIVE:

RESULTS:

Encourage franchise participation inshared mail program

APPROACH:•Partner with corporate to provide anaffordable advertising solution•Encourage franchise participation for 2
consecutive in-home dates•Target the best households
surrounding each restaurant location
utilizing the wrap and targeted inserts

Average margin
generated per store
from one mailing

2,013

$

Each coupon redeemed generated between$4.75-$7.40

Acquired new customers & expanded current
customer base

FAST CASUAL RESTAURANT CHAIN CASE STUDYOBJECTIVE: Increase ROI & Traffic
APPROACH:•Target zip codes based on propensity
to dine out•

Mail targeted insert to 16,685
households surrounding the location•

Maintain consistent monthly frequency
with appealing offers

RESULTS:200

coupons redeemed
after one mailing

For every$1 spent on
advertising, theclient received$5.48 in sales

6,000

Net sales revenue of$per store

FAST CASUAL CASE STUDYOBJECTIVE: Increase foot traffic
APPROACH:••Analyze customer data to identify
key zip codes with historically highredemption, within a 20-minute drive
time, casual dining propensity, andnumber of competitors
Utilize the impact message postcard
to track redemptions at the household
level with variable coupon codes

RESULTS:63,120coupons redeemed
after one in-home date

(2.13% of households mailed)Total revenue of2.1million$$7.26 in sales
for every $1
spent onshared mailWe Work with Leading Fast Casual Dining andQuick Serve Restaurants Across the U.S.

Source: Valassis consumer survey 2020; AdMall AudienceSCAN 2020; Canada Post Neuroscience Report; Millward Brown Print Campaign Analysis

A BOU T MSPA R K
Since 1988, Mspark’s comprehensive data-driven insights on consumer
behavior have helped our clients access and activate the target
audiences they want to reach. We take pride in being a trusted
advertising partner to more than 3,000 clients, driving cost-effective,
measurable results through national reach (116+ million households),
precision targeting, and integrated campaigns.
www.mspark.com

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