May 14, 2009
Sony Financial Holdings Inc.

Sony Life's Supplementary Data for the Year Ended March 31, 2009at Press Conference(1) Sales Results
For the year ended
March 31, 2008
3,802,588(10.9%)
31,497,346(4.1%)
1,849,909(9.9%)
6.12+0.33 ppt
648,406(7.1%)
639,794(7.4%)
7,126(- 9.0%)
63,475(- 3.2%)
13,358(- 7.7%)530,011(5.0%)
122,854(4.6%)For the six months ended
September 30, 2008
1,894,777(0.8%)
32,065,432(3.8%)
979,318(7.5%)
3.11+0.1 ppt
327,085(2.7%)
323,315(2.8%)
3,510 (- 0.8%)
30,940 (- 0.9%)
6,513 (- 1.2%)
540,948(4.5%)
124,595(3.4%)

As of March 31, 2008

As of September 30, 2008

For the year ended
March 31, 2009
3,873,710 (1.9%)
32,517,660 (3.2%)
2,135,179 (15.4%)
6.79+0.67 ppt
662,011(2.1%)
653,538 (2.1%)
7,104(- 0.3%)
61,693(- 2.8%)
13,443 (0.6%)
547,898 (3.4%)
126,662 (3.1%)(million yen)
New policy amount(million yen)
Policy amount in force(million yen)
Surrender and lapse amount(%)
Surrender and lapse rate
(million yen)
Income from insurance premiums
Individual life insurance and annuities (million yen)Group insurance and annuities (million yen)
Annualized premiums of new policies (million yen)
Of which third-sector products (million yen)
Annualized premiums of total policies (million yen)
Of which third-sector products (million yen)
Notes:
1. The above figures excluding income from insurance premiums represent total amounts of individual life insurance and individual annuitie
2. Lapse and surrender amount as well as lapse and surrender rate do not include reinstatement
3. Annualized premiums are for individual life insurance and individual annuities. Annualized premiums refer to an amount that is calculated by multiplying individu
premium amounts by a coefficient that differs depending on the premium payment methods, thereby converting the figure to a per-year premium. (For single-payment policies,premiums are divided by the coverage period.)(2) Assets

Total assets
Adjusted net asset

3,659,786
6,120(million yen)（100 millionyen）

Adjusted net asset /General accountasset
Solvency margin ratio((6.2%)- 5.2%)

3,785,372
5,446((As of March 31, 2009

4.9%)
- 19.3%)3,810,929
5,326((4.1%)- 13.0%)

(%)

18.3

-2.4 ppt

15.7-5.0 ppt

15.1-3.2 ppt(%)

1,747.9-104.1 ppt

1,665.4-204.6 ppt

2,060.5+312.6 ppt

Note: Adjusted net asset is calculated base on the regulatory standard.

(3) Core Profit / Negative Spread / Investment yield
For the year ended March 31, 2008
Core profit(million yen)

23,571(- 3.3%)For the year ended March 31, 2008（100 millionyen）

Negative spread

Investment yield for core profit
Investment yield - General accountAssumed interest rate267(- 106)

For the year ended March 31, 2009
38,005(61.2%)For the year ended March 31, 2009213(- 54)For the year ended March 31, 2008

For the year ended March 31, 2009

1.73
2.17
2.68

1.90
1.11
2.59

％
％
％

Forecast for the year
ending March 31, 2010
Increase
Forecast for the year
ending March 31, 2010
Decrease
Forecast for the year
ending March 31, 2010
UpUpDown(4) Policy and Other Reserves
As of March 31, 2008
Policy reserve(excluding contingency reserve)
General account(excluding contingency reserve)
Separate account(excluding contingency reserve)
Reserve for price fluctuations
Contingency reserve
Contingency reserve 1
Contingency reserve 2
Contingency reserve 3
Contingency reserve 4
Contingency reserve fundPrice fluctuations reserve fund

As of September 30, 2008

As of March 31, 2009

(million yen)

3,313,283(283,426)

3,451,573(258,439)

3,546,884(233,601)(million yen)

3,015,689(284,847)

3,157,361(287,253)

3,278,505(262,816)(million yen)

297,593(- 1,421)

294,212(- 28,814)

268,378(- 29,214)(million yen)

24,09961,807
16,573
33,833
6,729
4,671
-

((((((3,216)2,776)- 3,699)296)
1,507)
4,671)))

24,66863,291
16,90833,959
7,610
4,812
-

((((((((2,250)2,876)694)
236)
1,684)
260)
)
)

3,653
45,491
17,217
14,980
8,471
4,822
-

((((((- 20,446)- 16,315)644)- 18,853)
1,741)151)))(million yen)(million yen)(million yen)(million yen)(million yen)(million yen)(million yen)(((((5) Unrealized Gains/Losses
As of March 31, 2008

As of September 30, 2008

As of March 31, 2009

(million yen)
Securities
127,858(- 70,401)
35,935 (- 170,538)
50,905(- 76,952)(million yen)Domestic stocks
50,874(- 79,142)
24,198 (- 103,559)
1,421(- 49,453)(million yen)Domestic bonds
83,495 (26,381)
21,937(- 46,269)
53,860(- 29,635)(million yen)
Foreign securities-9,538(- 13,771)-12,175(- 16,306)-3,805(5,732)(million yen)
Real estate
27,193(6,985)28,473(5,510)27,038(- 154)
1. Net unrealized gains on securities are calculated as the difference between the carrying value before mark-to-market and the fair market value for securities with market
Notes:

value, other than trading-purpose securities. (The amount includes “monetary trusts,” but excludes trading-purpose securities.)
2. Real estate is for domestic real estate, including land lease right, and the amount is the level after revaluation.

1(6) Investment results and plans
Plan for the year
ending March 31,2010( - 148,750)
Flat( 494,939)
Increase( - 3,269)
Flat( - 74,400)
Flat( - 2,075)
Flat

For the year ended
March 31, 2009
Domestic stocks
Domestic bonds
Foreign stocks
Foreign bonds
Real estate＊（(million yen)(million yen)(million yen)(million yen)(million yen)

65,255
2,958,363
20,158101,831
79,111） indicates the amount of increase / decrease compared to the previous fiscal year.

(7) Level of Indices where Unrealized Gains/Losses on Assets are Break-even
As ofMarch 31, 2009
(Yen)
Domestic stocks (NIKKEI Average）
8,002.00(points)
Domestic stocks (TOPIX)
763.47（％）
Domestic bonds
1.5
（Yen）
Foreign securities
104.65(8) Forecast for the Year Ending March 31, 2010(million yen)
Income from insurance premiums
Annualized premiums for policies in for (million yen)(million yen)
Policy amount in force

Forecast
Increase
Increase
Increase(9) Cross Holdings with Domestic Banksi) Contributions from Domestic Banks
Funds
Subordinated Loans and Debentures(million yen)(million yen)Amount-ii) Contributions to Domestic Banks
Bank Stocks
Subordinated Loans and Debentures(million yen)(million yen)Amount-(10) Number of Employees
As of March 31, 2008
Sales employees
Adminisitrative personnel

persons
persons

4,248
1,124

(
(As of September 30, 2008
0.2%)
10.8%)

4,300
1,175

(
(As of March 31, 2009

2.4%)
8.1%)

4,362
1,237

((2.7%)
10.1%)(11) Over-the-Counter Sales through Banks （Sony Life's sales of OTC through banks are only for individual annuities products)
Sales since start of OTC sales through banks
For the year ended
For the year ended
From October 2002 to March 2009
March 31, 2008
March 31, 2009
Number of new policies
Number349(88.9%)( - 73.5%)
89
Variable annuities
Insurance premiums
Million Yen
444(449.9%)( - 90.5%)
140
Number of new policies
Number5042(31.6%)( - 16.0%)
183
Fixed annuities
Insurance premiums
Million Yen
5259(264.3%)(13.0%)
199

Products completely cleared
Level premium plan Number of new policies
term life insurance Insurance premiums

NumberMillion Yen

For the year ended
March 31, 2009
4(19(-Sales since start of OTC sales through banks
From December 2007 to March 2009))

2419((-))

Appendix
Other (for the year ended March 31, 2009)
Sales for the Second Half (or Six Months) Ended March 31, 2009
For the six months
ended March 31,2008

New policy amount(million yen)

Surrender and lapse amount(million yen)

Surrender and lapse rate
Income from insurance premiums
Individual life insurance and annuities(%)(million yen)(million yen)Group insurance and annuities (million yen)
Annualized premiums of new policies(million yen)

Of which third-sector products (million yen)

1,923,219
939,219
3.11%
329,864
325,219
3,588
32,2496,765

For the six months
ended March 31, 2009

1,978,933
1,155,860
3.67%
334,925
330,223
3,594
30,7536,930(((((((2.9%)
23.1%)+0.56 ppt
1.5%)
1.5%)
0.1%)
- 4.6%)
2.4%)

Measures against Reoccurrence of Non-payment Issues

Of measures enacted to prevent recurrence, major measures introduced during the current fiscal year include the following.
1. From October 2008, in the event that a decision is made not to pay requested insurance claim or benefit payments, Sony Life has started to pay customers part of thecosts that they incur to acquire medical certificates.
2. In July 2008, Sony Life introduced a Claim and Benefit Request Interview Sheet and began operating a system (approximately ¥0.1 billion) using this sheet.
3.Sony Life changed the timing of sending customers a Notice Concerning Protection. From April 2009, the company began sending this notice several months prior tothe policyholder’s birthday, providing an opportunity to enhance its after-sale service process.
4. Sony Life has developed an extensive system to improve drastically the flow of operations when assessing payments.
- In April 2008, the company completed extensive system developments, such as major revisions to its process flow and substantial upgrades to the precision ofinputting information involving requested documents (approximately ¥1.0 billion).
- Sony Life is currently undertaking large-scale system developments to enhance the information provided at the time of payment
and to raise operational efficiency

Holdings of Securitized Papers and Other Sub-prime Related Investments
As of March 31, 2009
Fair Value

Unrealized gains/losses
As of March 31, 2008

Total securitized papers
Of which, sub-prime linkedSPEs
CDO
Other Subprime or Alt-A exposure
CMBSs
Leveraged Finance
RMBS
Credit Link Note/LoanOthers（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）

604
（ － ）
－－－－－－－604

634
（ － ）
－－－－－－－634

-16
（ － ）
－－－－－－－-16

Gains/Losses recorded inincome

18
（ － ）
－－－－－－－18<Reference>Sony Life holds convertible bond repackage notes (March 31, 2009 market value of 19.1 billion yen, unrealized losses of 1.4 billion yen)and principal protected 30 year bonds with Nikkei 225 index linked coupon (March 31, 2009 market value of 41.2 billion yen, unrealized
losses of 0.1 billion yen.)
These amounts are included in "Net unrealized gains on other securities, (before taxes)" of Sony Life as of March 31, 2009.