November 14, 2011
Sony Financial Holdings Inc.

Sony Life's Supplementary Data for the Six Months Ended September 30, 2011 at Press Conference(1) Status of Insurance Policies(Millions of yen)
For the six months ended September 30, 2011
% change fromMarch 31, 2011

Annualized premiums from new policies
Of which third-sector products
Annualized premiums of insurance in force
Of which third-sector products
Income from insurance premiums
Individual life insurance and annuities
Group insurance and annuities
New policy amount
Policy amount in force
Lapse and surrender amount
Lapse and surrender rate (%)

33,2818,130
618,004
144,793395,732
392,141
3,329
2,051,764
35,371,171
1,022,437
2.95

For the year ended
March 31, 2011

% YoY change

―
―
2.2%
2.9%
―
―
―
―
1.8%
―
―

(4.8%)
2.0%
4.8%
5.9%
6.7%
7.0%
(6.7%)(0.8%)
3.7%(1.6%)
0.16 ppt down

For thesix months ended
September 30, 2010

71,23016,679604,793
140,776
770,330
761,420
6,838
4,199,024
34,748,531
2,143,629
6.41

34,958
7,970
589,653
136,668
371,040
366,449
3,569
2,068,484
34,118,527
1,039,201
3.11Notes:
1. The above figures excluding income from insurance premiums represent total amounts of individual life insurance and individual annuities.
2. Lapse and surrender amount as well as lapse and surrender rate do not include reinstatement
3. Income from insurance premiums for the individual life insurance and annuities represents a total amount of those of individual life insurance and individual annuities.
Income from insurance premiums for the group life insurance and annuities represents a total amount of those of group life insurance, group annuities and group medical insurance.
4. Annualized premiums, which include individual life insurance and individual annuities, are converted to a per-year premium amount by multiplying individual premiums by acoefficient corresponding to the premium payment method. (For lump-sum payment policies, premiums are divided by the number of coverage years.)(2) Status of Assets
As of September 30, 2011
% change fromMarch 31, 2011
Total assets(Millions of yen)(100 millions of yen)
Real net asset
Real net asset / General account asset%
Solvency margin ratio%
Solvency margin ratio based on new standard%

4,922,545
8,299
18.3
3,148.0
1,940.6

As ofMarch 31, 2011

% change from
September 30, 2010

4.2%
36.7%
4.3 ppt up
247.9 ppt up
220.6 ppt up

9.7%(2.9%)
2.4 ppt down
155.2 ppt up―

4,723,332
6,069
14.0
2,900.1
1,720.0(3) Core Profit / Negative Spread

4,487,870
8,544
20.7
2,992.8―(Millions of yen)

For the six months ended September 30, 2011
% change fromMarch 31, 2011
Core profit

As ofSeptember 30, 2010

31,685For the year ended
March 31, 2011

% YoY change－18.0%

56,295For thesix months ended
September 30, 2010

26,846(100 millions of yen)

Negative spread

Forecast for theyear ending March 31, 2012

For the year ended
March 31, 2011

Decrease

63(4) Policy and Other Reserves(Millions of yen)
As of September 30, 2011

Policy reserves (excluding contingency reserve)
General accounts (excluding contingency reserve)
Separate accounts (excluding contingency reserve)
Reserve for price fluctuations
Contingency reserve
Contingency reserve I
Contingency reserve II
Contingency reserve III
Contingency reserve IV
Contingency reserve fundPrice fluctuations reserve fundAmount change fromMarch 31, 2011

Amount change from
September 30, 2010

199,089
206,225(7,136)
3,875
1,769
427
150
1,031
160
－
－

405,615
384,729
20,885
7,576
3,166
870
231
1,785
279
－
－

4,519,014
4,138,712
380,301
20,64453,32819,182
15,461
13,266
5,418
－
－

As of
March 31, 2011

4,319,924
3,932,486
387,438
16,76851,55918,754
15,311
12,235
5,258－－(5) Unrealized Gains (Losses)

4,113,398
3,753,982
359,415
13,06850,162
18,311
15,230
11,4805,139－－(Millions of yen)

As of September 30, 2011

Securities
Japanese stocks
JGBs, other bonds
Foreign securities
Real estate

As of
September 30, 2010

Amount change fromMarch 31, 2011

Amount change from
September 30, 2010

202,820(2,571)
214,063(8,062)990(71,767)
135(61,708)(10,188)(1,429)204,897
1,278
207,558(4,104)
10,383

As ofMarch 31, 2011

2,077
3,849
(6,505)
3,957
9,392

As of
September 30, 2010

276,665
1,142
269,266
6,083
11,812

Notes:
1. Net unrealized gains (losses) on securities are calculated as the difference between the carrying value before mark-to-market and the fair market value for securities with market value, other tha
trading-purpose securities. (The amount includes “monetary trusts,” but excludes trading-purpose securities.)
2. Real estate is for domestic real estate, including land lease right, and the amount is the level after revaluation.

1(6) Investment Results and Plans(Millions of yen)
Result for the Sixmonths ended
September 30, 2011

Plan for the six
months ending March 31, 2012

39,3564,174,889
26,07655,47681,430Japanese stocks
JGBs, other bonds
Foreign stocks
Foreign bonds
Real estate

FlatIncreaseFlatFlat
Flat(7) Level of Indices where Unrealized Gains (Losses) on Assets are Break-even
As ofSeptember 30, 2011
Japanese stocks (NIKKEI Average)
Japanese stocks (TOPIX)
Japanese bonds
Foreign securities

(yen)
(ppt)
(%)
(yen)

8,315
727
1.5
93

Notes:
1. Japanese stocks are fully linked to the Nikkei Average and TOPIX, and valuations are calculated accordingly.
2. Japanese bonds calculations employ yields on newly issued 10-year JGBs, to one decimal place.
3. Calculations of foreign securities employ US dollar/yen conversions.

(8) Forecast for the Year Ending March 31, 2012
Income from insurance premiums
Core profit
Policy amount in force
Annualized premiums for policies in force

Forecast
Increase
Slightly increase
Increase
Increase(9) Cross Holdings with Domestic Banksi) Contributions from Domestic Banks

Stocks (Foundation) funds
Subordinated loans and bonds

As ofSeptember 30, 2011
Not applicableNot applicable

Note: Stocks on contributions from domestic banks are at market value as of September 30, 2011.

ii) Contributions to Domestic Banks
As ofSeptember 30, 2011
Not applicableNot applicable

Bank Stocks (market value basis)
Subordinated loans, bonds and preferred securities

Notes:
1. Contributions extended to banks other than those who held the company's foundation funds are included.
2. Stocks includes preferred stocks. (Investment in foreign subsidiaries are not included.)(10) Number of Employees
As of September 30, 2011
% change fromMarch 31, 2011

4,501
1,491

Sales employees
Office employees(0.5%)
3.8%% change from
September 30, 2010

(0.2%)
6.8%(11) Over-the-counter Sales through Banks% YoY change
Variable annuities
Fixed annuities

Insurance premiums
Number of new policies
Insurance premiums

As ofSeptember 30, 2010

4,523
1,398
(Millions of yen)

For the six months ended September 30, 2011

Number of new policies

As ofMarch 31, 2011

2862

100.0%
5986.8%(62.5%)(96.7%)For the year ended
March 31, 2011

For thesix months ended
September 30, 2010

1034
87

1016
69

Note: Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium for other policies.

For the six months ended September 30, 2011
% YoY change
Lump-sum premium
whole life insurance

Number of new policies
Insurance premiums

Lump-sum premium Number of new policies
endowment insurance Insurance premiums

―
―
―
―

―
―
(100.0%)(100.0%)For the year ended
March 31, 2011

(Millions of yen)
For thesix months ended
September 30, 2010

―
―
2466

―
―
636

Note: Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium for other policies.

For the six months ended September 30, 2011
% YoY change
Lump-sum premium
life insurance

Number of new policies

Level premium plan
life insurance

Number of new policies

Insurance premiums
Insurance premiums

1194901,185276

67.6%
158.2%
30.1%
66.0%

For the year ended
March 31, 2011

(Millions of yen)
For thesix months ended
September 30, 2010

1654552,103387

Notes:
1. Insurance premiums refer to lump-sum premium amount for lump-sum payment policies, and a figure converted to a per-year premium for other policies.
2. Number of new policies for the six months ended September 30, 2011 includes interest rate-sensitive whole life insurance, comprehensive medical insuran
and semi-participating whole life nursing-care insurance

271190
911
166

4,510
1,359

Attachment

Other Supplementary Data (for the Six Months Ended September 30, 2011)
Expected Amount of Payments for Claims and Other Benefits Related to the Great East Japan Earthquake
Expected amount of payments for claims and other benefits
Approximately ¥1.8 billion
Responses Related to the Great East Japan Earthquake<Principal Efforts Targeting to Customers in the Affected Region>(1) Paid full amount of claims on insurance for death due to disaster(2) Extending grace periods for the customers affected by the Earthquake to defer their premium payment until December 31, 2011(3) Simplified and expedited payment of claims, benefits and policy loans(4) Applied preferential interest rate to new policy loans (concessionary interest rates)(5) Introduced special handling for hospital treatment, others (handling of non-hospitalization cases as if hospitalized)(6) Provided material support, such as water, foods and clothes(7) Conducted employee volunteer activities to help people in the affected region(8) Donated ¥100 million via the Japanese Red Cross Society(9) Ran newspaper advertisements and television and radio commercials expressing our condolences and publicizing our contact information(10) Sent a Notice Concerning Protection and a Notice of Special Handling to customers living in coastal areas in the disaster-affected region,and consulted with and responded to requests from those who returned these notices.
(11) Dispatched salespeople on condolence visits to customers affected by the disaster.
(12) Configured a database to allow centralized management of the status of customers in the disaster-affected region.
(13) Incorporated public information into a database and informed customers of necessary procedures.
(14) Made calls to confirm the safety of customers in the affected region

Exposure to Five European Countries*(100 millions of yen)

As of
September 30, 2011―――

Government bonds
Exposure other than government bonds
Total* Total general account investment (balance sheet amounts) in Ireland, Italy, Greece, Spain and Portugal (including investments in loans and securities,and excluding funds and securitized products)* The ultimate incidence of risk is recorded as investment in the five countries mentioned above.

Principal Measures to Prevent Recurrence of Non-Payment Issues (Amounts in Parentheses)
Major initiatives designed to prevent recurrence are outlined below.
To increase convenience to customers when making insurance claims, in May 2011 we introduced a system whereby the handling of claim request documents on
individual policies in principle does not require seal impressions.

Provision for (Reversal of) policy reserve of the general account assets for minimum guarantee for variable annuities and others(100 millions of yen)

Provision for (Reversal of) policy reserve of thegeneral account assets for minimum guarantee forvariable annuities and others

For thesix months ended
September 30, 2010

For theyear ended
March 31, 2011

For thesix months ended
September 30, 201148

35041