CUSTOMER STORY|Noon Continues Rapid Growth While Enabling Secure
Access to Essential Resources With OneLogin

Noon is a joint venture between the Kingdom of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar. Thecompany was founded with the mission of building an ecosystem of homegrown digital companies from the region, forthe region to safeguard the future of the Middle East’s digital landscape. Noon seeks to bring exceptional value andservice to our region’s consumers and businesses. Noon’s consumer platform first went live in the Kingdom of Saudi
Arabia on 12th December 2017 and has grown to become the region’s leading online shopping destination withoperations in presence in KSA, the United Arab Emirates and Egypt.

Onboarded hundreds ofusers with a few clicks

Manage 7,000 users
with just 3 system admins

CHALLENGES
Whereas a handful of players dominate e-commerce in Europe and North America,noon.com faces fierce competition for a share of the market that is projected to reach$69 billion in 2020. To compete effectively, the company launched with an aggressive
growth plan and is hyper-focused on streamlined operations. To that end, it wants toensure its extended workforce can execute their jobs without barriers.
As the company rapidly grew, departments were using a range of disparate tools
and systems, each with unique settings and configurations. Users had to accessthese resources with separate passwords. They also had to call upon separate
authentication methods – though in some cases, systems were not protected with
two-factor authentication.
According to Peter Gesper, Senior Vice President of IT of noon.com, “It wasn’t practical forusers to access needed systems in this way, nor for our system admins to manage all thesetools separately. We are committed to delivering a reliable, predictable, and efficientexperience for our customers and should do the same for our employees.” The company
needed a way to secure its different platforms while efficiently onboarding users andstreamlining administration.

Reduced password
reset requests by 95%

INDUSTRY
RetailUSERS
4,000 users

INTEGRATIONSG Suite, Zendesk,Slack, Adobe, PlayVox
Workday, noonPayment“ With OneLogin, we can streamline
SOLUTIONSPeter and his team evaluated potential identity and access management solutions,
including Okta and OneLogin. “With OneLogin, we can streamline processes while
quickly identifying and dealing with cyberthreats. Plus, no other company can match
OneLogin’s pre-integrated application catalog, which significantly speeds up ouronboarding and offboarding,” he says.

processes while quickly identifyingand dealing with cyberthreats.
Plus, no other company can match
OneLogin’s pre-integrated
application catalog, whichsignificantly speeds up ouronboarding and offboarding.”

Peter Gesper
Senior Vice President of IT

onelogin.com

CUSTOMER STORY|With Single Sign-On (SSO), users only have to enter one set of credentials to access web
applications in the cloud and behind the firewall, whether they are on desktops,
smartphones or tablets. A number of additional OneLogin features ensure only authorizedusers can access sensitive data, including policy-driven password security, Multi-Factor
Authentication (MFA) and context-aware access management, known as SmartFactor
Authentication™. noon.com can further heighten protection without impeding its users byharnessing session timeout enforcement and a self-service password reset policy. Plus,
OneLogin gives admins the flexibility to implement more demanding password policies,
such as required length, complexity and restrictions on password reuse.

RESULTSStreamlined access tocritical apps

Strengthened security while
freeing system admins

Provided a foundation
for continued growth

To date, noon is taking advantage of nearly 200 OneLogin connectors to enablestreamlined and secure access to resources including G Suite, Zendesk, Adobe,
Office 365, BambooHR and Atlassian. Moreover, with the OneLogin platform, thecompany has increased security and streamlined processes including automatedonboarding. “The biggest advantage of OneLogin is provisioning support, enabling us toonboard hundreds of users with a few clicks,” explains Peter.
Rather than log in to each app individually, noon.com’s employees now just log in once via
OneLogin and can quickly access essential applications. As a result, productivity gets a
tremendous boost. At the same time, users can now reset their own passwords thus
password reset requests that need to be handled by IT support have been reduced by95%. Combined, these powerful capabilities mean the company’s system admins spend far
less time supporting users and can focus on other high priority projects.
At the same time, the company is assured of strong security due to OneLogin’s
SmartFactor Authentication. According to Peter, OneLogin’s adaptive MFA approach has
made a significant impact. “AI-powered, context-aware multi-factor authentication was agame changer because our users just respond to a push notification on their smartphone
during the login process. Since OneLogin can take into account factors such as the user’s
location and IP address, the authentication process is comprehensive.”
With automated user provisioning and de-provisioning, noon.com was able to implement
more control and prevent unauthorized access. The automated offboarding processmeans noon.com no longer worries about the possibility of manual mistakes that leave thecompany exposed, like ex-employees still having access to corporate applications.
“The real-time, automated provisioning and de-provisioning via OneLogin has enabled
us to scale as quickly as we needed. Without this, it would have taken a team of 10system admins to manage our user base. Because of OneLogin, our three systemadmins can easily manage 4,000 users while being freed to focus on other projects,”
continues Peter.
Now, noon.com won’t consider a new application unless it supports OneLogin SSO.
“With OneLogin enabling our access management and authentication, we have greatly
streamlined processes and better enabled our employees to serve our customers andthe business,” concludes Peter.

onelogin.com