A WORD FROM THE DESIGNERS
Soichiro Matsuda

partners to deﬁne the essence of Barneys New York.

Where East meets WestWe had previously designed the Ginza and Kobe

As a result, we were able to create an exceptional

stores, which had three ﬂoors. Since the newest store

space at Barneys New York Fukuoka, one which will

had four ﬂoors, our biggest challenge was how toenthrall customers and keep them coming back.

with a plan to make each ﬂoor uniquely attractive

About Gardewhile maintaining a consistency between space andGarde is an international branding and designWhether designing the interiors of luxury fashion stores, boutique hotels, high-rise residences,or a Fortune 500 corporation, Garde always strives to deliver a special brand of Japanesedesign aesthetic that has appealed to its clients for the past 26 years.

products. To address this issue, we made slight designcompany, focused on the creation of unique andLast fall, Barneys New York celebrated thegrand opening of its fifth flagship store
in Japan.
The new store is located in the heart of
Fukuoka’s commercial district, a scenic part oftown with a leafy green park and historic shrine
across the road.
The main focal point of the store is its uniquefacade design. The facade is lit up by twelve
light beams that grab the attention of passersby
and stands out from the surrounding buildings.
Upon entering the first floor, the visitor isgreeted by a beautiful and large, oval-shaped
sculpture that symbolizes Barneys New Yorkand visually connects the first and second floors.
The building consists of four floors, with agross area of approximately 2,600 square meters.
The basement floor is the men's hall, you willfind men’s suit, designer sportswear, and shoes.
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International Property Luxury Collection

On the first floor, shoppers will find jewelry,handbags, accessories, fragrances and men’sfurnishing and luggage, while the second floor
is home to women’s contemporary casualclothing and shoes. The third floor is reserved
for women’s designers’ sportswear product aswell as home decor items.
Although the store has an abundance ofmerchandise on display, care has been taken
to closely adhere to Barneys New York’s‘classic and modern concept while ensuringthat a spacious feel is maintained throughout
the store.
Barney New York’s theme of “Taste, Luxury,and Humor”, which has been the brand’s core
concept in Japan from the start, was realized in
an imaginative manner by Mr. KatsuhikoTaniguchi, the brand’s creative director, and isprevalent in each aspect of the store design.

draw shoppers to all the ﬂoors. We had to come upchanges at each ﬂoors to create a varied shopping

timeless spaces, based in Tokyo, with oﬃces inexperience for the visitors.

Osaka, Hong Kong, Singapore, Milan, Paris, New Yorkand Los Angeles. They oﬀer services in the following

Jun Miyakoshi

sectors: oﬃce, retail, residential, hospitality, food &From start to ﬁnish, I approached this project with thebeverage, entertainment, public spaces, healthcare

mindset that Barneys New York is a magical place. Toand mixed-use facilities and beyond.

evoke the ambiance which is unique to Barneys NewThrough their global network, multiculturalYork, and enable customers to fully appreciate its

perspective, team of talented designers, anddistinctive space and products, I was required tocutting-edge knowledge of the latest trends, we areconcentrate on space design and understand theable to translate our clients’ vision into inspiringstory behind the brand. Collaborating closely with Mr.

results. They are committed to supporting clients’Katsuhiko Taniguchi, creative director of Barneys New

design needs via our three pillars of expertise –York, we made a number of visits to vendors andCONSULTING, DESIGN, and COORDINATION.

Contact
Telephone: +813 3407 0007
Email: ikeda.yasuko@garde-intl.com
Web: www.garde-intl.com

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