Corporate Presentation

STAR ConferenceMilan
24-25th March, 2015

Agenda Group Overview
 Market Outlook
 Business & Strategy
 Financial Highlights

2

Group Overview

3

Datalogic at a glance Global leader of barcode readers, mobile computers,
sensors, vision systems and laser marking systems
with innovative solutions in verticals market: Retail,

Manufacturing, Transportation & Logistics,
Healthcare Industries
 Founded in 1972 by Romano Volta in Bologna, Italy
and listed on the STAR Segment of the Italian Stock
Exchange since 2001
 A large portfolio of over 1,150 patents
 About 2,400 employees, of which 400 in R&D:

 1,155 (48%) in Europe635 (26%) in US

616 (26%) in APAC

 Direct presence in 30 countries worldwide selling to120 countries, with more than 1,000 partners
worldwide4

Investment Case

Strong position

Financials

Valuation

 Unique player world widewith leadership in two

 History of profitable
growth Attractive valuation inrespect to peers (discount Wise resourcesmanagement to sustain aon a 2015 P/E and
EV/EBITDA basis at 30%
and 19% respectively)

markets: ADC and IA High entry barriers
granted by solidIntellectual Property
Patents portfolio

leadership position
 Strong cash generation
for growth Better time to market
and more efficiency thancompetitors Potential from furtherinternal reorganization
 Potential from expansion in
Fast growing markets

5Solid Growth in 2001-2014
EBITDA CAGR 2001-2013 +12%

Sales CAGR 2001-2014 +12%

382404393

38042669462 451 465
5950

312

6360504838206

32
25132 146
112 118162001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

172120Net Income CAGR 2001-2013 +32%31272618115

A history of growth in profitability

Strong improvements across key

indicators reflecting investments in18

18

innovation, M&A and better efficiency

13and productivity

1074



12001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Robust cash generation to reduce debt
and to sustain growth* 2012 net income impacted by the write off of Accu-Sort goodwill-126

A history of organic growth andacquisitions
Established in
Bologna
Listing on theMilan Stock
Exchange
Acquisition ofEscort Memory
Systems Inc.

Acquisition ofInformatics Inc.

Acquisition of
Accu-Sort
Systems Inc.

Acquisition of
PSC Inc.

Acquisition of
PPT Vision Inc.

Acquisition of
Laservall SpA

Acquisition of
Evolution
Robotics
Retail Inc.

Acquisition of
Minec AB

Acquisition ofMultiwave
Photonics SA

Acquisition of
Datasensor SpA

Acquisition of
IDWare Mobile
Computing &Comm.

Set up Business
DevelopmentDivision

1972

1988

1997

2001

2002

2004

72005

2008

2010 2011 2012 2013

A wide geographical footprint

EUROPE 43%

NORTH AMERICA 29%
ITALY 9%APAC 12%

ROW 7%

Direct presence in 30 countries worldwide
8 Manufacturing Sites
Note: Breakdown by area based on 2014 revenues

812 R&D CentersRelentless Innovation
PRODUCT INNOVATION35

 A large and growing portfolio ofover 1,150 patents and patentapplications

32232223233225252223

1413121210201416201189611171613129

 21% of sales from new products*

342716

 About 300 pending patentapplications in all jurisdictions

33

54324106384744

300

10

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
PRODUCT UPDATEBREAKTHROUGH INNOVATION

 25 new products launched in2014

NEW LINE OF PRODUCTSTOTAL DEVELOPMENTSPATENT PORTFOLIO
1,166
1,003 1,023867

 12 Research & Development
Centers761

885

1,090

898789682

264283328342

 Around 400 R&D Engineers
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

* Are considered new products the products announced in the last 24 months
90

Stock and GovernanceMarket Segment: STAR MTA

Ticker: DAL

Reuters Code: DAL.MI

Price (March 19th, 2015): 10.51 Euro

Bloomberg Code: DAL IM

Market Cap (March 19th , 2015): 614.3 M Euro

Outstanding Shares: 58,446,491

Specialist: Intermonte SIM

Share Par-Value: 0.52 Euro each

Auditing Company: Reconta Ernst & Young

DATALOGIC PRICE PERFORMANCESHAREHOLDERS’ STRUCTURE

130

2.44%

2.45%

120

Hydra S.p.A.
27.91%

110

Free Float

100
JP Morgan AssetManagement90

Norges Bank80
70
10/03/2014

67.20%
10/07/2014
DAL.MI

10/11/2014

FTSEMIB.MI

10/03/2015

ITSTAR.MI
10

Market Outlook

11Market Outlook – Automatic Data Capture Strong recovery ahead with forecast reviewed upward for the entire
period: CAGR 2013-2016 +5.0%

CAGR + 5.0%

5.22B$

4.51B$

53%
56%

Mobile Computers
CAGR + 3.1%

Hand Held Scanners
POS Retail Scanners

20%
21%CAGR + 3.3%

7%
7%

CAGR + 5.0%

17%

CAGR + 12.7%

2013

21%

2016E

Source VDC 2014 (base year 2013)12Self Checkout Solutions

Market Outlook – Industrial Automation
 Positive market trend in all the segments Datalogic is operating in Laser marking technology and machine vision increase their applicationsin the factory environment

CAGR + 5.1 %4.56B$

3.93B$48%
49%

SENSOR & SAFETYCAGR + 4.4%

LASERMARKINGVISION
15%

14%

CAGR + 7.5%

14%

CAGR + 7.5%

13%

CAGR + 5.1%

10%

CAGR + 5.1%

IDENTIFICATION
15%

2013

13%10%
2016E

Source VDC 2014 (base year 2013) Preliminary Figures - Market Researches
and Management's Best Estimate

13SYSTEMS

Datalogic positioning in the ADC market
ADC Market Sharearound 10%2013 Market SharePOS Retail Scanners#1 WW – 32.8% mktshareHandheld Scanners#1 in EMEA – 32.8% mkt
share#3 WW – 16.9% mkt
share

Mobile Computers#3 in EMEA – 7.3% mkt
share#4 WW – 3.9% mkt share2013 Revenues in $M

Source VDC 2014 (base year 2013)2013 ADC Available Market including POS Retail Scanners, Handheld Scanners andMobile Computers (Hand Held , PDA and Fork-Lift Vehicles Mounted Computer) segments14

2013 Market Share

Datalogic positioning in the IA market

12%Industrial Stationary Scanners#1 WW - 26.2% mkt share

8%

6%
4%
2%
$100 M$200 M$300 M$400 M

2013 Revenues in $M

Source : VDC 2014 (base year 2013) Preliminary Figures Market Researches and Management's Best Estimate

15

2013 IA Available Market including Industrial Barcode Scanners,Imagers, Photoelectric Sensors, Safety Light Curtains, Smart
Cameras/Vision Sensors, Laser Marking segments (Postal MaterialHandling, Dimensioner and Integrated Solutions not included)

Market split by technology
Datalogic can offer all the technologies available for products identification
Hand Held Scanners

Data Capture Technology$B 6.6

4.2%

31%
47%

Laser ScannerLinear Imager
2D Imager

RFID
22%

OpticalMobile Computers
5.2%
Laser Scanner
21.0%

95.8%

Linear Imager
2D Imager
2014 preliminary(base year 2013)

21.9%

51.9%

Industrial Stationary Scanner

Point of Sale Check Out

2.9%
Laser Scanner

33.1%

RFID
Interrogator

9%

Linear Imager

Laser

2D Imager

28%

2D Imager
HybridRFID
Interrogator

63%

47.7%
16.3%

16

Business and Strategy

17

A unique selling proposition

AmericasEmea18ApacDatalogic by Verticals
Group revenues by verticals
Healthcare
5%

Other 4%

T&L 13%Retail 49%

Manufacturing
29%

ADCIA

Other 6%

Healthcare
1%

T&L 6%

Retail 12%

Healthcare
7%

Manufacturing
16%

T&L 29%Retail 65%

19

Manufacturing
58%

Retail: leverage the POS market share
POSStore mngt

Warehouse

Most innovative solutions
Multi-tier model

New products
Tailored services

New Products
Bundle solutions

20

Innovation drives Retail recovery
 Retailers’ investment recovery ongoing Unique in the market: Innovative Digimarc® Barcode reading capability
available on multiple models
 Growth driven by technological innovation: from laser to imaging(Magellan 9800 i)
 Jade, the 360° automated portal scanner in testing phase in more than 15
retailers worldwide (Asda, Rewe, Esselunga, etc.)
 Multi-year agreement signed with the main System Integrators for thesupplying of Jade21

Manufacturing: Leverage the product breadth
Warehouse

Shop floor

Automation

New Products
Bundle solutions

Leverage EMEA MKT share
as a reference

Geographical expansion
leverage barcode,marking and inspection22

Manufacturing: Automation Increases
 Unprecedented level of automation endorsed by both traditional andemerging markets
 Geographical presence expansion in the fast growing markets

 Packaged solutions bundling laser marking and machine vision Launch of Matrix 300 in FA

23

T&L: Leverage leadership in sorting applications
Data Collection

Sorting

DeliveryGeographical coverageleverage barcode,marking and inspection

Strenghten the relation
with key customers

New products
tailored services

 Focus on Couriers, Postal, e-Commerce, Distribution Centers in North
America and Europe Growth still linked to large projects worldwide
 Launch of the new ultra-high performance in-motion Dimensioner
24

Healthcare: Anticipate new regulatory
Manufacturing

Inventory mngt

Bed side care

Expand geography
Mark and Verify solutions

Tailored services
Promote the use of
professional device

Most innovative solutions
New Products

 Anticipation of regulatory changes:
 E-pedigree in US European Medicines Verification System
 Scanners with anti-microbial additives specifically engineered for surgery
25Outlook for 2015
 ADC confirms to be the driver of growth thanks to: the launch of new technologically advanced products

 the retailers’ new investment phase Expected recovery in Industrial Automation from second half of 2015
thanks to the sales force reorganisation by verticals in US
 Strong investments in innovation continue, expected at around 10% onrevenues
 Benefits expected from the new Procurement Centre
 Focus on fast growing markets and North America where there is a bigmarket potential

26

Financial Highlights

2014 Key Factors

FOCUS ON CLIENT

MARKET EXPANSIONORGANISATION

Anticipate clients’ needs offering new products toimprove their efficiency and productivity
Focus on innovation: 25 new products launched
21% of revenues comes form new productsOpening of new branches in Turkey and Brazil
Opening of new ADC plant in Brazil
Strengthening of presence in China:
 Centralization of Procurement New R&D centreStrengthening of the sales force worldwide



Reorganization process in IA:

Appointment of a new CEO and of a new America VPChange of the GO TO MARKET model in US: newapproach by verticals

28

Q4 2014 Highlights
Sales revenues up +3.8% to 124.5 million Euro in 4Q2014 vs 120.0 million Euro in4Q2013

Gross Operating Margin continues improving from 46.5% to 48.3% on revenues



EBITDA up 4% to 17.4 million Euro thanks to cost control and notwithstanding
R&D investments increase to 13.3 million Euro equal to 10.7% on revenues

Non recurring costs for 3.2 million Euro concentrated in Q4 impacted on Operatingand Net ProfitThe booking in the quarter equal to 130.4 million Euro, approx. +9% compared to4Q2013
Var3Q2014

Revenues

124,482

116,036

7.3%

119,9643.8%

Gross Operating Profit

60,11256,370

6.6%

55,786

7.8%

EBITDA

17,436

17,854(2.3%)

16,7664.0%

EBITANR

14,40014,998(4.0%)

14,194

1.5%

Operating Profit (EBIT)

9,756

13,698(28.8%)

12,883(24.3%)

Net Profit

5,177

10,436(50.4%)

9,255(44.1%)

29

QoQ %4Q2013

Var4Q2014

YoY %2014 Highlights
Sales growth driven by ADC +9.2% and IA (ex System) +3,3%, BU Systems still
suffering by the postal cycle

Further improvement of the Gross Operating Margin, from 47.2% to 48.6%, andEBITDA Margin, from 13.3% to 14.9% as result of cost control and operating
leverage

R&D costs + 21% to 43.1 million Euro – from 7.9% to 9.3% on revenues

Non recurring costs for 5.6 million Euro, mainly due to reorganization, impact EBITNet Income up 14.7% to 30.9 million EuroDividend up 12.5% to 0.18 Euro
€000Revenues

FY2013

Var %FY2014

450,737

100.0%

464,546

100.0%

3.1%(238,133)(52.8%)(238,987)(51.4%)

0.4%

Gross Operating Margin

212,604

47.2%

225,559

48.6%

6.1%

EBITDA

59,985

13.3%

69,443

14.9%

15.8%

EBITANR

50,106

11.1%

58,019

12.5%

15.8%

Operating Profit (EBIT)

45,495

10.1%

46,908

10.1%3.1%

Net Income

26,9066.0%

30,857

6.6%

14.7%

Exchange rate

1.3281

COGS301.3285

Revenues Trend by DivisionADC Division continues to outperformmainly thanks to the introduction of newtechnologically-advanced products likePOS 2D scanner and Presentation scanner

REVENUES BY DIVISION (%)

6%

Significant trend reversal in 4Q in
Industrial Automation, driven by thelaunch of new products during the year,
mainly dedicated to the segment ofFactory Automation (e.g. P Series forMachine Vision)

28%

66%

ADC

IAInformatics

REVENUES BY DIVISION€mn2013

2014

ADC

282.1

308.2

9.2%

79.7

82.9

4.0%

Industrial Automation

137.8

130.2(5.5%)

32.9

35.2

7.0%

Informatics

30.8

26.1(14.9%)

7.4

6.5(12.2%)

Total revenues

450.7

464.5

3.1%

120.0

124.6

3.8%

31

Var %

4Q2013 4Q2014

Var %Revenues Trend by Geographic Area
REVENUES BY GEOGRAPHIC AREA
€000

2013

2014

Var %

Italy

38.04044.48917,0%Europe183.810197.846

7,6%

North America

143.876134.455(6,5%)

Asia Pacific56.45557.154

1,2%

ROW

28.55630.6027,2%

Total Revenues450.737

464.546

3,1%

ROW 7%
Asia
Pacific
12%

Italy 9%Europe
43%
North
America
29%32

Europe/Italy growth primarily driven byADC two digits growthTwo speed in North America: ADC
driven by Retail while IA still suffering
mainly due to cyclical trend of Postal
segment

Great result in Greater China in Asia
Pacific

Remarkable growth of ROW led by Brazil
and South Africa thanks to new plants
and offices

FY Segment Reporting: GOP and EBITDA
EBITDA BY DIVISIONGOP BY DIVISION
€mln

€mln
225.6
212.6

69.4

66.1
60.0

138.7

50.4157.2

60.6

56.7
13.1

ADC

IA

8.0
11.8

Informatics
2013

0.2

5.8-0.1

DL SpA

Total Group

ADCIA

2.5

Informatics
2013

2014

-0.9 -3.7

1.3

DL SpA

Total Group2014

Gross Operating Margin

FY13

FY14

EBITDA Margin

FY13

FY14

ADC

49.1%

50.8%

ADC

17.9%

21.3%

Industrial Automation

44.0%

43.5%

Industrial Automation

5.8%

4.4%

Informatics

42.6%

45.1%

Informatics

8.3%

4.9%

Total Group

47.2%

48.6%

Total Group

13.3%

14.9%

33

FY Segment Reporting: R&D and TWC
R&D BY DIVISIONTWC BY DIVISION

€mln

€mln

43.1

38.9

40.5

35.6
30.2
23.2
20.3

21.3

17.9 20.5

13.4

12.9 14.7
7.5

2.3 3.3

0.9 0.8
ADC

IA

Informatics Business Dev Total Group2013

ADCIA2014

Informatics
2013-4.3 -4.1
DL SpA

Total Group2014

R&D/Revenues

FY13

FY14

TWC/Annualized
Revenues

FY13

FY14

ADC

7.2%

9.7%

ADC

8.2%

6.9%

Industrial Automation

9.3%

11.3%

Industrial Automation

13.0%

15.7%

Informatics

2.8%

2.9%

Business Development

34.7%

53.8%

Informatics

7.5%

12.6%

Total Group

7.9%

9.3%

Total Group

8.6%

8.7%

34EBITANR: Actual vs Last Year(€/000)
Vol. sales/Mix+ 3,590

Service sales+ 423-1.8% on Revenues

Other revenues+ 264

Other variable costs- 256

Direct Cogs+ 10,228

Mainly R&D costs at
9.3% on revenues(*) Ordinary Operating Profit before non recurring costs/revenues and amortization of intangible assets from acquisition(EBITANR)

The Exchange rate variance has been calculated on Sales/COGS/Operating expenses originally denominated in USD ($). The
variance was the result of the difference between December ’14 Actual (1,3285) and December ’13 Actual (1,3281) €/USD
exchange rate.
For Informatics has been considered its overall impact on the EBITANR
35

Consolidated Balance Sheet at 31.12.2014
EQUITY AND NFPTOTAL ASSETS
€mln

Other
AssetsTradeWorking
Capital

31.4
101.1

40.4

55.7

Other
liabilities

Net
Financial
Position

326.2
Total
Fixed
AssetsEquity241.3

36

Financial resources for the growth

SOLID
CAPITAL STRUCTURE



23% net debt to Equity ratio
0.8x net debt to Ebitda ratio

Generated around 67 million Euro net operating
cash flow from operation during 2014

Medium-term debt refinancing on February 2015
for 140 million Euro
Improvement by lengthening the average
repayment term from 2 to 4 years
Reduction of average cost of debt

EXCELLENT CASH FLOW
GENERATIONFAVOURABLE
CAPITAL MARKETCONDITIONS

37

Contacts
NEXT EVENTSIR CONTACTS
CFO and IR Manager
Sergio Borgheresi
E-mail investor@datalogic.com

March 24-25th , 2015
STAR Conference Milan

April 28th, 2015
Ordinary Shareholders’ Meeting

IR AssistantDaniela Giglioli
Tel. +39 051 3147109
Fax +39 051 3147205
E-mail daniela.giglioli@datalogic.com

May 7th , 2015
Approval 1Q results

Via Candini, 240012 Lippo di Calderara di Reno
Bologna – Italy
IR Consultant
Vincenza Colucci
CDR Communication Srl
Tel. +39 335 6909547
vincenza.colucci@cdr-communication.it

DATALOGIC ON LINE
www.datalogic.com

38Disclaimer
This document has been prepared by Datalogic S.p.A. (the "Company") for use during meetings with investors andfinancial analysts and is solely for information purposes. The information set out herein has not been verified byan independent audit company.
Neither the Company nor any of its subsidiaries, affiliates, branches, representative offices (the “Group”), as wellas any of their directors, officers, employees, advisers or agents (the “Group Representatives”) accepts anyresponsibility for/or makes any representation or warranty, express or implied, as to the accuracy, timeliness orcompleteness of the information set out herein or any other related information regarding the Group, whetherwritten, oral or in visual or electronic form, transmitted or made available.
This document may contain forward-looking statements about the Company and/or the Group based on current
expectations and opinions developed by the Company, as well as based on current plans, estimates, projections
and projects of the Group. These forward-looking statements are subject to significant risks and uncertainties(many of which are outside the control of the Company and/or the Group) which could cause a material difference
between forward-looking information and actual future results.
The information set out in this document is provided as of the date indicated herein. Except as required byapplicable laws and regulations, the Company assumes no obligation to provide updates of any of the aforesaid
forward-looking statements.
Under no circumstances shall the Group and/or any of the Group Representatives be held liable (for negligence orotherwise) for any loss or damage howsoever arising from any use of this document or its contents or otherwise
in connection with the document or the aforesaid forward-looking statements.
This document does not constitute an offer to sell or a solicitation to buy or subscribe to Company shares andneither this entire document or a portion of it may constitute a recommendation to effect any transaction or toconclude any legal act of any kind whatsoever.
This document may not be reproduced or distributed, in whole or in part, by any person other than the Company.
By viewing and/or accepting a copy of this document, you agree to be bound by the foregoing limitations.

39