7th GIFTS Symposium
Japan, 18 November 2021

The Private Sector’s Contribution tothe Road Traffic Safety
Susanna Zammataro,
Director General, International Road Federation (IRF)

www.irfnet.ch

THE INTERNATIONAL ROAD FEDERATION (IRF)
Global, Independent,Not-for-profit Organisation
established in 1948

Strategic Pillars of Activities

Knowledge
CB F

Connections

Based in Geneva, Switzerland
UN ECOSOC status since 1951

Advocacywww.irfnet.ch

ABOUT IRF

KNOWLEDGE & EXPERTISE
IRF fosters innovation and progress byproviding access to and sharing of cuttingedge knowledge and expertise.

DATA
IRF produces the World Road Statistics (WRS)
and facilitates the analysis and use of data via
the IRF Data Warehouse.

www.irfnet.ch

ABOUT IRF

CONNECTIONS
IRF brings people, businesses, countries and organisations together to exchange
ideas, define solutions to common problems and to forge partnerships that deliver.

BRI International Green
Development Coalitionwww.irfnet.ch

ABOUT IRF

ADVOCACY
IRF engages with decision
makers at international,
national and local level tobring about positive change
and to advance thesustainable road transport andmobility agenda.

www.irfnet.ch

ABOUT IRF

ROAD SAFETY WORKTRAINING & CAPACITYBUILDINGü Road Safety Management
ü Road Safety Audits
ü Road Design Standards
ü Enhanced First Aid Training
PROJECTS & DATAKNOWLEDGE

www.gtkp.com
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ABOUT IRF

Last Year: Pedestrians’ Safety and influence of culture in theirdecision-making§ In 2018, 1’482 pedestrians were killed
on Japanese roads.
§ About 70% of all pedestrian fatal
accidents in Japan occur while crossing
the road.
§ A third of these crossing death
accidents occur while using apedestrian crossing.
Source: IRTAD Road Safety Annual Report 2020www.irfnet.ch

Private Sector & Road Safety§ Stockholm Ministerial Declaration§ UN General Assembly Resolution 74/299§ Decade of Action Plan (2021-2030)

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Private Sector in Stockholm Declaration…Call upon businesses and industries of all sizes and sectors tocontribute to the attainment of the road safety related SDGs byapplying safe system principles to their entire value chain
including internal practices throughout their procurement,
production and distribution process, and to include reporting ofsafety performance in their sustainability reports;

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What Private Sector is good at …
1. Changing behaviour and raising codes of practice.
2. Establishing values-based investing.
3. Developing business models and an ecosystem thatrevolve around safety.

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Network of Employers for Traffic Safety
MISSION: Advance road safety among all drivers, employees
and their families, and the communities where employees
live and work.
BENEFITS OF IMPROVING ROAD SAFETY GO WELL BEYOND
THEIR EMPLOYEES

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Private Sector Road Safety Coalitions
TotalEnergies and IRF are collaborating to build on the success andexperience gained via “Safe Way Right Way” initiative. https://youtu.be/GPSb2Pkr7CQ
AIM:§ To mobilise and federate private sector stakeholders to support roadsafety efforts around the world.
§ To substantially improve road safety via hands-on, impact-oriented
and scalable activities.

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The Benefits of a Coalition
SHARE BEST PRACTICESSHARE COST

Collaborating tomaximise impact

SHARE EXPERTISE
AVOID DUPLICATION OF EFFORTCARRY OUT MORE IMPACTFUL
AND VISIBLE PROJECTS

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Examples of Private Sector InitiativesGuineaKenya• Driving school• Mapping of blackspots

Cameroon

Uganda• Proposals for legislative
action plan
• Training schools for drivers• Cross audit• Driving school• Legislation

Tanzania• Drivers’ training• Awareness & Education

Morocco• Coalition being
formedSenegalPakistan
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WOMEN ON WHEELS PROGRAMME
Why recruit female drivers?
••

There is a global shortage of truck drivers, yet only a very small % of drivers arefemale - tap into this unused worker pool!
Female drivers are up to 4x safer than their male counterparts resulting in:ü Fewer crashes,ü Fewer severe accidents
ü Improved running costs
ü Less maintenance© Holcim

https://www.holcim.com/uganda-women-wheels
www.irfnet.chThank you!

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