AI Studio
Handbook
This is your step-by-step guide to AI Studio.
You can use this Handbook to learn more
about creating your own AI characters withAI Studio, and to discover the amazing
features, expert tips and best practices that
can help you bring your most innovative AI
ideas to life.

Contents
Step by Step

Getting started

3

Creating your AI character
Step 1: Shaping your idea
Inspiration

4

What do you want to create?

5

Add more details about your AI character
Avatar6

Name and Tagline

7

Step 2: Knowledge

8

Description and Instructions

9

Example instructions

10

Example responses

11

Step 3: Introduction and capabilities

12

How your AI character greets people
Welcome message

13

How your AI character helps start the conversation
Prompts

14

What your AI character can do
Capabilities

15

Submitting/Publishing

16

Sharing and Promoting your AI character

17

FAQs

18

STEP BY STEP

Getting Started
There’s no limit to what you can create!
Here are some examples to help you get
started. And be sure to explore the AI Studio
discovery page for more inspiration.

Want to help people to craft the perfect message or write awesome
stories? Check out writing assistants like:

Story Starter

The Scholar’s Editor

Want to connect with people or create a space to just vent or get
support? Check out personal advice AI, like:
Philosibot

Chat Noir

Want to share your deep knowledge on a subject? 
Check out a study helper, like:
College Entry-Test Tutor

Grade Hacker

Want to create your own role-playing game? 
Check out gaming AI characters like:
Cozy World

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1Creating your AI character
Shaping your idea

Inspiration
Before you begin creating your AI character, ask
yourself a few questions.

What does your AI do and what makes it unique?

Are you an expert in a topic? Do you have a uniqueperspective? Use your knowledge and experience tocreate something only you could make.

What do you want your AI to do?

Should it entertain through conversation, give advice,play a game, generate fantastical images, orsomething else entirely?

How do you want your AI to look?

Your AI can look however you want it to look. It canbe an object, animal, person, alien from anotherplanet – the possibilities are endless! And what isyour AI’s aesthetic? Does it have more of abubblegum pop princess feel or an ethereal
cottagecore kind of vibe?

What’s your AI’s tone?

How does it talk? Is it friendly or is it snarky? Is it
funny or is it serious?

For finding further inspiration, use the AI Studio
Helper AI to get creation assistance.

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What do you want to create?
When you start creating your own AI character, there
are two ways to begin: You can pick a template tocustomize and make your own, or you can start
entirely from scratch and build your AI from theground up. The first time, we recommend startingwith a template, so you can get a feel for the process.
But if you want to start fresh, that’s good too!  
If you pick a template, an auto-generated description
will appear, which you use to get started with. If you
choose to make your AI from scratch, you enter yourown description. The description is used to tell yourAI about who it is and what it does. Here’s an
example of a description, based on an AI called 
Cozy World:WHO 
An AI that takes you through cozy, IT IS
calm guided stories
WHAT  grounded in distracting you from anxiety
IT DOES and uplifting you with mindfulness and roleplaying.

The description will be used to automaticallygenerate your AI. Now you can describe how it 
works in greater detail and shape its personality 
even further.

Here are some tips to keep in mind:
Stuck? We recommend using the template option as aninspiration point and then rewriting the descriptions tomake the idea more your own! Think of it as a head start
to inspire you
The more details the better! Your AI will work best when
you start with detailed descriptions, including who your
AI is, what it does, how it sounds and what it looks like.
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Add more details about your 
AI character
Based on the description, a name, a tagline and four
different avatar options will be automaticallygenerated for your AI. This is a starting point – youcan change these details at any time.

AvatarIn AI Studio, the avatar is the profile image associatedwith your custom AI character. It’s what people will
see when they interact with your AI. If you’d like to

Here are some best practices for generating theperfect image the first time:
Make it clear who your AI is. 
Whatever your AI is – whether it’s an object, animal,
human or anything else – make sure to clearly describe
what it is and what it looks like to ensure the avatar
image matches what you had in mindchange your initial avatar, no problem! You can playaround with the avatar image until your vision comesto life – it’s easy to remove, add or change any details
you want. And you can continue to make changes tothe avatar at any point.

Include your desired visual art style. For example, do
you want the avatar to be photorealistic, to be in thestyle of claymation or to look painted like a Renaissancemasterpiece
Be specific about the setting, composition, color and scale. 
For example, instead of “a basketball expert” you could
say, “A man in his 70s wearing an old-school basketballjersey standing in front of a chalkboard withdiagrammed basketball plays on it. He is portrayed inbright and cheerful colors.”

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Name and Tagline

This is how other people will learn more about your
AI character before they start to chat with it. We
recommend keeping names and taglines to 1-5 words
each – and make sure they describe who your AI is
and what it does!

For example, an AI that knows everything there is toknow about drawing and doodling might be named
Scribble, with the tagline “Inspiring creativity, one
scribble at a time.”

Not sure about these details yet? No problem. You
can edit your AI’s avatar, name and tagline at any
time during the creation process. 

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2

Knowledge

This is where you shape your AI character’s
personality and behavior. The Knowledge tab
includes your description, instructions and 
example responses. 

To help you get started, information about your AI
has been automatically generated based on yourinitial description. You should edit and rewrite theprompting to make sure your AI has the personality
and function you want.

On the left side of the tab, you can customize theOn the right side of the tab, you’ll see the example

description, instructions and example responses tochat where you can talk to your AI and test how it’s

influence your AI’s personality and function. 

working. This is where you can also edit the name,avatar and tagline you created earlier in the process
at any point.

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Here’s what each section does: 

Description

Instructions
If the initial description explains who the AI characteris and what it does, the instructions describe how it

Here, you should describe what your AI character
behaves. The instructions can include anything fromdoes and who it is. For example, “a psychedelic art
the type of language you want your AI to use
generator who sounds like a 1960s flower child.”(“vocabulary from the 1950s”), to how it formats its
Unlike the initial AI description that you enteredresponses (“a chef who provides recipes in bulleted
earlier and was used to automatically generate yourlists”), to how it behaves (“a corny dad who uses lots
AI’s name, tagline and avatar, this description gets toof puns”).

the core of who your AI is.
How do you write the instructions? You can write theinstructions in third person. Second person works aswell, but third person is preferred. It’s helpful to writethese as statements or commands, since these
instructions will tell your AI what it needs to do.

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Here are some best practices to keep in mind

Add topics to avoid. Include a list of topics your AI

while writing instructions:should avoid discussing. This tool can help with concerns around partnerships/sponsorships andTest as you go. As you’re prompting, use the chatfeature to figure out what’s working best for your AI

sensitive cultural/social issues. There are two fields you
can use to give your AI this guidance: “Instructions” and“Example responses.”

Give it some personality. It can help to write instructionsin the intended conversation style of your AI. This helps
the AI understand how it is supposed to sound. For
example, a Shakespearean Love Advice AI might have an
instruction like, “Delve deeper into the souls of theseTo add Instructions, write “You REFUSE to discuss[insert topic(s)]” or “You should not talk about [insert
topic(s)]” For example: “You REFUSE to discuss
cryptocurrency.”

players. What desires burn within their hearts? Whatghosts from the past haunt their steps?

With Example responses, you can further specify thetone of your AI’s responses. If a person asks your AI

Be clear, direct and firm. Instructions should include
clear statements and commands that either show how
the AI will do the intended function, or how it will soundin chats. There’s no need for niceties or “please” and“thank yous” – the AI won’t mind.

“Should I invest in crypto??” The AI’s response could
be a refusal to engage, such as: “I don’t talk about
cryptocurrencies but I’m down to discuss [insert
topic].” Or, the AI could pivot by responding: “I’m notinto cryptocurrencies but I can talk forever about[insert topic.] What do you think about [insert

Tell your AI how to talk. You may want to consider

specific question related to topic]?” 

whether or not your AI should use emoji or slang, howlong you want its responses to be, whether you wantthem to ask specific questions, and more.

Examples:“You are concise and never repeat yourself“You limit your responses to one or two sentences”

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Here are some best practices to keep in mind
while training your AI with example responses:

Example responses

Keep it on topic. The best sample dialogue includes auser question or statement that is on-topic within theThis is where your AI character’s voice really comes

AI’s area of expertise or function

to life. Here, you can give your AI sample dialogue
Show off its personality. The example responses shouldthat it can mimic live in chat, or show examples ofexactly how you want your AI to communicate (think:specific formatting or a bold personality).

be written in the intended personality that you want foryour AI. If you want your AI to have a quirky tone oralways say a certain catchphrase, this is where you
make that happen

Note: The instructions (above) and the example
Make it functional. When you’re crafting your 

responses should work together to shape your AI. If
the instructions tell the AI to use bullet points,

example responses, think about what experiences and interactions you want people to have with your AI.
For a storytelling AI, your example responses should be

sprinkle in emoji or use a particular type of slang, thein-depth and detailed, to help craft the scenes.

sample dialogue should include them, too.
Put its expertise to use. If the AI is an expert on aparticular topic, make sure that the example responses
contain accurate information.

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3

Introduction

and capabilities

This is where you teach your AI character how tostart a conversation. Here, you can set your AI’s
welcome message, conversational prompts, andspecific capabilities.

On the left side of the tab, you can customize yourOn the right side of the tab, you’ll see the example

AI’s welcome message, add prompts that help getchat where you can talk to your AI as you’re adding

conversations started and turn on or off specificinformation. This is where you can test how your AI’s

capabilities, like whether or not your AI can search

welcome message and prompts are working.

the web for information.

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How your AI greets people
Welcome Message
The welcome message is your AI character’s best
shot at making a great first impression. Keep it shortand sweet! Your AI should introduce itself and briefly
say what it can do.

The welcome message should be addressed to theuser and written in the tone of your AI. Here are acouple of examples of welcome messages:
Mr. Know-it-Ball, an older basketball expert readyto nerd out on the game and its history, might say
something tough like, “You think you knowbasketball, eh? I’m here to school you on all thebest players and teams, and I bet you can’t stumpme with trivia!
Joy, a personal guide helping people on theircreative journey, might say something gentle andnurturing like, “Hi there! I'm Joy, your creative
coach and guide. How can I help you today?”

Here are some best practices to keep in mind as
you craft your AI’s welcome message:
Be consistent. Your AI’s name, tagline, avatar andwelcome message work together to give users an ideaof what they can expect from your AI, how aconversation might go and what it can do.
Be direct. Keep the tagline short and straightforward,
ideally about 5-6 words.
Be engaging. Keep the welcome message to about 1-2
lines and make it engaging. End it with a question, so
the user knows what to do next
Check the spelling. Make sure the tagline and welcome
message are spelled correctly and use properpunctuation.
Set expectations. The avatar and tagline should deliveron exactly what the AI does.

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How your AI character helps 
start the conversation
Prompts
Think of these prompts as conversational
icebreakers. They let users know what to say to your
AI character, in case they need a little inspiration. 

These prompts are a great way to showcase what the
AI is capable of and give users a nudge in the right
direction, to kick off a fun, engaging conversation.

Here are some best practices to keep in mind
while creating prompts for your AI:
Keep it interesting. The more interesting the prompt,
the more interesting the conversations. Think about
how you can use these prompts to showcase somethingunique that your AI can do“LeBron or Jordan?” for Mr Know-it-Ball. This is atried-and-true debate topic that’s not running out ofsteam anytime soon – and a great way for Mr. Know
it Ball to show what he’s really made of.
Be realistic. Make sure that the prompts lead toresponses that the AI can realistically deliver on. For
example, don’t write a prompt like “Produce ananimated video imagining a basketball game on Mars,”since the AI doesn’t have the capability to makeanimated videos. (For more details on AI capabilities,
see the “What your AI can do” section below)
Keep it short. It’s best to keep the prompts relatively
short, so they don’t take up too much space in the chatwindow. No more than 12-15 words, max.

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What your AI character can do
Capabilities
You can give your AI character’s responses an extraedge with some additional capabilities. A few ofthese capabilities are added to every AI by default,
while others can be turned on, if it makes sense to
add them to your AI.

Default capabilities already enabled in your AI
Image generation 
In order for the AI to generate an image, theperson using your AI has to specifically ask the AI
questions that mention imagery, like “can you
show me an image of what you’re describing?
Long-term memory 
Your AI can remember previous conversations. For
example, when the person using your AI sharesinformation about themselves, the AI can holdonto that tidbit and reference it in future
conversations together. A person can delete thisinformation by using the “/reset-ai” command andsee stored memory by using the /saved-details
command as outlined in this guide. 

Optional capabilities you can add to your AI
Dynamic image generation  This feature is great for AIs with more visual use
cases, such as inspiration, storytelling or games.
Unlike the default version, with dynamic image
generation your AI can produce images of nearly
anything without the user having to specificallyask for an image.
Use icebreaker prompts to demonstrate howusers can ask for images, such as: “Show me an
example of smokey eye makeup.
Search (Beta experience) 
Search allows your AI to draw information fromthe internet to make its responses more robust,and share links to websites when relevant
Search is helpful for trend- or sports-based AIs
that need access to recent information
Be sure to add a note in your AI’s tagline or
welcome message that it can share the latest
information. This can help make it stand out
from other AIs.
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Submitting and PublishingThis is where you choose your audience. In the top
right of the template page, there’s an option to set 
up who can see your AI character. You can toggle
between “Only Me,” “Close Friends,” and “Everyone.” If your audience is set to “Everyone,” you have
options for discoverability. Here, you can decide  
if you want your AI to be discoverable on Instagram,WhatsApp and Messenger, and if you want your AI 
to appear on your Instagram profile.

Time to publish. If you’ve selected “Close Friends” or“Everyone”, you’ll now have the option to “Publish”
your AI. This will move it to a review queue. (You don’t
have to publish your AI if your setting is “Only Me.”You will be notified when your AI goes live,
following its review.
If your AI has been rejected, please read over 
the Policies page.

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Sharing your AI character
Your AI character is ready. After your AI is live andout in the world, you can get a shareable link to your
AI by clicking the “Copy share link” button on the top
right of your AI’s page.  
Other ways to share your AI include: adding it to your
Instagram profile, sending it via DMs, adding it toyour Story, and sharing your AI link wherever you see
fit.

Here are some guiding principles to help you
promote your AI:
Create content that feels natural for your audience andtrue to your style
Be clear about what the AI does, how it can help andwhat makes it special
Be honest about what your AI can do. Don’t exaggerate
its capabilities
You can think of your AI as an addition to your existing
content niche. Build your social promo around your AI’s
unique value and be clear about why people should chatwith it. Does it entertain? Does it share knowledge?
Does it help with creation?

Want more AI Studio inspiration?  
Join the AI Studio Community on Facebook to connect
with other AI creators, discover additional best practices
and be the first to try new features and give your feedback.

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FAQs
What countries will this be available in? 

At launch, AI Studio will be available in the United States. 

Who will my AI be attributed to?
Your AI will be attributed to whichever Instagram profile you are logged into during the creation process.

What features will I have when creating my AI?
Everyone will have the ability to include the following features when creating their AI:

Search: The ability for the AI to have knowledge and information on recent news and events
Image Generation: Using Imagine, our text to image generation product, AIs created will have the ability r
Dynamic Image Generation: You can also choose to enable your AI to respond with images without 
being prompted by a user.
to send images when prompted by a use

Can I share my AI in a group chat?
Not currently, but hopefully one day. For now, you will be able to share the AI with your friends and family 
via Instagram, Messenger and WhatsApp.

Can I edit my AI over time?
Yes. Once you publish your AI, you will have access to edit and update at any point on AI Studio. 
You can refine your AI’s behavior, update the icebreakers or edit the welcome message.

After first publishing, if I then edit and republish my AI, does it work while waiting on the new approval?
Yes, it will still work. But it’ll be the last-published version, not the version awaiting approval.

Are there policy guidelines? 

Yes, you can view our guidelines on our Policy page.

ow do I make a creator AI?

H
V

isit Help center for more details on how creators can use AIs to reach and engage their audiences.

Where can I access other Meta AI tools like Imagine?
Meta AI is available on Instagram, Facebook, Messenger and WhatsApp. You can access AI Stickers on Facebook or Instagram Stories, or share with your friends via DM on Messenger, WhatsApp or Instagram. 
Imagine is available on the web at meta.ai.
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