Cloud:The Destination for Innovation

CEO White Paper

Mark J. Barrenechea
OpenText CEO and CTO

Cloud: The Destination for Innovation

Contents
Introduction			

2

Innovate or Die			

3

Cloud Is the Destination for Innovation			5

How to Reach Destination Innovation			

9

Information Management in the Cloud			

14

Above the Clouds			

18

1

Introduction
The business landscape is changing at breakneck speed. Today, we are more connected
than ever before. We are developing new technology more rapidly than ever before.
We are generating more information than ever before. We are moving faster thanever before.
But slower than we ever will again.
Digital transformation is not a vision for the future. It is here. It is now. And theconsequences of inaction are dire.
Businesses that do not adapt will die. Look no further than the accelerating churn of
the S&P 500 for proof. In 1980, companies on the S&P 500 could expect an average
tenure of over 35 years. Compare this with 2027, when the average tenure is forecasted
to be only 12 years. In 10 years, at least half of the companies on the S&P 500 will
be replaced.1
Figure 1:

Average Company Lifespan on S&P 500 Index
Rolling 7-year average

Average Company Lifespans
Are Decreasing2

40
35
30
Projection basedon current data

25
20
15
10
5
0

1970

1980

1990

2000

2010

2020

2030

This is happening in every industry.
Disruptors are rapidly displacing incumbents, using new technologies—like cloud,the Internet of Things (IoT) and artificial intelligence (AI)—and leveraging the surge of
information available to create a competitive advantage. The winners are embracing
digital transformation. Above all, they are innovating.
Change is inescapable. In this new industrial revolution, how organizations leverage
their information to fuel innovation will make the difference between successand failure.

2

Cloud: The Destination for Innovation

Innovate or Die
It is quite simple: organizations can innovate, or they can limp into obsolescence.
There is no middle ground.
Agility is key in this new era. Technology is transforming every aspect of business,in every industry. Businesses are competing on a vast, planetary scale. Customer
expectations are rising, always looking for more convenience, more speed, morecustomization, more, more, more. Markets are shifting at lightspeed. Volatility isswelling. The enterprise is expected to adjust in near real time.
Slow-moving companies will not survive.
There are no more barriers to entry for new ideas. Companies can test new
applications, processes, products or services at scale with little to no infrastructure. A
good idea needs only a computer and an internet connection to hit the ground running.
Consider Airbnb. Now worth an estimated $38 billion, this major disruptor to the global
hospitality industry has humble beginnings.3 Two people who struggled to pay rent
decided to rent out air mattresses in their apartment when they noticed that hotels
were overbooked because of a local conference. They set up a simple website, andAirbnb was born. Within seven years, they went from three guests in their apartment to
10 million guests worldwide.4
Figure 2:

Apple

Netflix

Amazon

Airbnb

BitcoinTower
Records

Blockbuster

RetailHotelsBanks

Innovators Disrupt Their Markets

Amazon’s seamless online shopping and two-day delivery experience has restructured
retail, forcing other companies to compete on the ecommerce giant’s terms. Fintech
companies run A/B tests and deploy new code daily, dancing circles around theglacial pace of banks. General Electric is applying lean startup innovation techniques
in its FastWorks program, iterating prototypes according to customer feedback andintroducing products to market faster and cheaper than the traditional approach toresearch and development.5
In the information age, business acceleration is the name of the game.

3

Organizations need to harness technology, ramp up growth and increase speed tomarket, all with a relentless drive toward innovation. To do this, they must optimize thetidal wave of information at their disposal. It is not easy, but those who succeed will
unlock new opportunities and competitive advantage.
By the end of 2019, humans accumulated over 40 zettabytes (40 trillion gigabytes)of data—that is 40 times more bytes of data in the digital universe than stars in theobservable universe. But this is only the beginning. In 2025—just five more years—thetotal amount of data in the world is forecasted to hit 175 zettabytes.6 This is not only
an unprecedented volume but a staggering speed, considering it took decades tocreate the first 40 zettabytes.

175 ZB

180
160
140
120
100
80
60
40
20
0

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

This explosion of data is the product of emerging technologies like AI-enabled
automation, 5G and the IoT. IDC forecasts that only 30% of businesses will be able
to harness this information into real-time outcomes.8 The fate of the other 70% is
no secret.
Using this information effectively allows the enterprise to achieve operational
excellence, unmatched customer experiences and new business models. In theinformation age, it is information that powers innovation and transformation.
The race to modernize core business processes and applications has already started.
Companies are investing in innovation: by 2024, digital transformation and innovation willaccount for over 50% of all IT spending.9 Fourth industrial revolution technologies aretransforming transactional systems, sales cycles, databases, inventory, operations andsupply networks.
There is one crucial technology that functions as an innovation accelerant, modernizing
infrastructure so other technologies can operate at scale and bring together information
to fast-track business growth: that technology is the cloud.

4

Figure 3:
Exponential Growth of Information7

Cloud: The Destination for Innovation

Cloud Is the Destination for Innovation
Innovation is an enterprise muscle: “By 2025, over two-thirds of the G2000 will behigh-performance, large scale producers of software-based digital innovation.” 10– IDC

The cloud has matured. No longer the nascent technology of bold startups, today’s
cloud is enterprise-ready. The enterprise-ready cloud scales seamlessly, integrates
easily with other systems and reduces time-to-market. It is the connective tissue of theenterprise. On top of this, cloud is secure and cost-effective.
Cloud allows businesses to operate in very different ways, offering new opportunities tointegrate, transform, scale and prosper.
Cost Savings(TCO)
SecureStaff
Productivity

Figure 4:
The Cloud Accelerates
Business Innovation

Increase
AgilityTime-to-Market

Integration

Decrease
Complexity &
Risk

Scale
SeamlesslyThis is why 90% of companies are already using some form of cloud, whether public,
private, hybrid, managed services or Software-as-a-Service (SaaS).11 The cloud market
has boomed, reaching a worldwide expenditure of $210 billion at the end of 2019, a
23.8% increase from 2018.12 Within five years, it is safe to say virtually all workloads will
be centralized and operating in the cloud—83% of enterprise workloads already are.13
With its near limitless resources, cloud facilitates ideas across the entire businessecosystem, enables information to flow end-to-end through enterprise systems andsimplifies interactions between applications, businesses, people and things.
One of the most essential ways it accomplishes this is through modernization. An
aging IT infrastructure stunts innovation and digital transformation. On-premises
deployments—which we refer to as “off-cloud”—often become unwieldy as newmodules, integrations and customizations are added. As time goes on, complexity,
inefficiency and costs rise while agility and scalability suffer. The business consumes
time and money just to keep the lights on instead of applying these resources to drive
growth and increase efficiency.

5Cloud acts as the catalyst and accelerant for modernization, providing tools andservices for continuous business innovation at scale. Moving to the cloud eliminates
the heavy lifting required to continually upgrade to the latest version and access new
capabilities—in the cloud, you are always running the latest version. Plus, unlike manylegacy infrastructures, cloud typically offers 24x7 support, concrete SLA commitments
and guaranteed disaster recovery. Modernizing existing business applications drives amore agile and innovation-focused business.

British American Tobacco (BAT) is a global tobacco and Next Generation Products
company, with brands sold in more than 200 markets, employing around 50,000
people worldwide. With BAT having grown both organically and through acquisition
over many decades, the BAT Human Resources (HR) Function had become highly
federated. Globally, many different processes, service levels and IT systems, acrossapproximately 180 countries were in use to manage employee files. As part of its
global HR transformation project, BAT set out to provide a world-leading HR service
centered on SAP® SuccessFactors®, a cloud solution in keeping with BAT’s cloudfirst strategy.
To manage the significant volume of employee file information and document
generation, BAT selected OpenText Extended ECM for SAP SuccessFactors tocomplement its single, global instance of SAP. BAT therefore chose to deploy
Extended ECM for SuccessFactors in the OpenText Cloud. As part of therollout plan, BAT implemented three HR Shared Service Centers at strategic
locations around the global. By centralizing the HR function to these centers of
excellence, not only are economies of scale providing a return on investment,
but standardized and consistent processes are helping to further reduce costand increase efficiency. Reporting is also more inclusive, accurate and timely.
Further, the OpenText solution is helping BAT improve and automate employee
communications, as data is automatically extracted from SuccessFactors andused to populate templates. Since the solution is hosted in the OpenText Cloud,the entire global team has access to design templates using the simple web tools.
Once documents are generated, they are automatically stored within OpenText for
long-term retention and retrieval, ensuring employee files are kept complete.
According to Andy Straw, IT Programme Manager at BAT: “HR administrators canquickly and easily prepare analysis to support business planning and strategy. It is
not just about the time saving, enabling faster decisions, but the completeness of
the information and providing accurate analysis.”6Cloud: The Destination for Innovation

As well as making modernization easier, the shift to the cloud enables faster and simpler
application deployment. With cloud, hardware and operating environments are readyto begin application work virtually immediately. This is in stark contrast to the lengthy
process of approving, procuring, installing and preparing hardware and operating
system software (all before application work can even begin). The enterprise can also
extend existing applications to address new use-cases, without needing to replacecurrent systems. Layering in new capabilities, such as capture, archiving or compliance,
is easy. This elasticity allows applications to grow or shift with new business models
while minimizing costs.
Likewise, technology partners can build custom solutions for the API economy in thecloud. For example, Content Services could be pulled from one platform, customer datafrom another and security from yet another. Being able to simply call these services fromthe cloud helps the enterprise quickly develop new and customized use-cases rather
than rebuilding the foundations from scratch.
Figure 5:

Salesforce

Lever

Enabling the API Economy

Workable

Jobvite

Taleo

iCIMS

The
EnterpriseAPIs

The Cloud

WorkdayAPIs

BambooHR
OracleToast

KronosPartners andCustomers

Google Cloud

SAP

Azure

OneLogin

A cloud environment that scales with the enterprise’s needs enhances agility anddecreases time-to-value. It also empowers the enterprise to act on a global scale.
Customers, employees and business partners around the world can securely collaboratein the cloud with a simple API call and the device of their choice. “Anytime, anywhere”
access removes technological barriers and lets people get on with the business at
hand. Plus, with no need for an intermediary between customers and businesses,
the enterprise has a greater opportunity to develop and implement exceptionalcustomer experiences.
In today’s API economy, integration is essential to innovation. As the number ofapplications and data formats multiply, it becomes increasingly difficult to gain endto-end visibility of business processes. Companies of all sizes, in every industry, aredeveloping applications and further saturating the digital landscape. Today, the average
enterprise has 464 custom applications deployed.14 When information cannot flow
across business systems, innovation is stifled.
Shifting applications to a cloud service lets organizations connect any enterpriseapplication with centralized information management. Information silos are broken
down so data can flow to the people and processes that need it, when they need it.
Information sprawl is eliminated with an integrated, secure hub for intelligent data
management. This is how improving integration reduces the complexity of managing
business information and leads to innovation, illuminating synergies within existing data
assets and processes.
7

Information is the enterprise’s greatest asset. Cloud supports massive datasets andcomplex processes. Cutting-edge technologies like AI and machine learning thrive in thecloud, analyzing the aggregate information and turning it into deeper insights, smarter
decisions and an information advantage. IoT devices can submit data to the cloud foranalysis in real time, especially as 5G networks open the floodgates. Combining thesecapabilities makes possible innovations like A/B testing at scale, predictive maintenanceand hyper-personalized experiences.
Optimize skills and capacity

Break the hardware refresh cycle
Focus on supporting innovation

Business benefit
Trust the experts to meet SLAs
Extend coverage (24x7x365)
Unify support

Burden on IT

With less infrastructure and operational IT required, the cloud also lowers the total costof ownership. The enterprise can refocus resources toward initiatives that will havethe biggest impact on innovation, such as research and development or strategic IT
projects. In 2017, 74% of chief financial officers reported that cloud computing had themost measurable impact on their business.15
Cybersecurity continues to be a top-of-mind challenge. Points of vulnerability
multiply constantly in our hyper-connected, digitally transformed environment whileregulatory requirements, such as the GDPR, emerge and expand. Unfortunately, many
IT departments lack the necessary resources (whether tools, specialized expertise,personnel or capital) to protect enterprise applications and information. This is where
the cloud steps in once again, with the ability to automatically roll out security updates
with the latest protection across all systems, leverage big data to predict and manage
threats in real time, monitor all connected endpoints, and sustain a Zero Trust security
architecture. Innovation can only happen when the enterprise is not worried about
putting out fires.
The cloud is not an end; it is the means by which the enterprise can reach destination
innovation. It is a force multiplier. It is where brilliant ideas turn into new business models
and digital transformation, faster than ever before.16
Every large organization must decide what their journey to destination innovation will
look like. It is no longer a question of “if”, but “when” and “how.”

8

Figure 6:
Refocus Critical Resources

Cloud: The Destination for Innovation

How to Reach Destination Innovation
Cloud is indisputably the destination for innovation; however, knowing the destination
is different from understanding the specific path to get there. Getting to destination
innovation is not always straightforward—especially for large enterprises contending
with existing infrastructure, vast quantities of data and entrenched processes.
Organizations must first consider types of cloud deployment, which include
private and public clouds, managed cloud services, SaaS applications and varying
hybrid combinations.
Types of Cloud Deployment
Private clouds are enterprise-ready clouds tailored to the unique needs of anorganization. The cloud vendor provides the infrastructure and expertise, helping thebusiness to implement the right solution for them and realize shorter time-to-value.
Figure 7:
Benefits of a Dedicated Private Cloud

Scalability

Private Cloud:Paths to Value

Infrastructure
automation

Single tenant:total ownershipand control
Security, governanceand compliance

Leverage existingarchitecture
However, many organizations have already begun to shift enterprise workloads from onpremises to one or more public cloud environments, such as Google Cloud, Microsoft
Azure or Amazon Web Services (AWS). A public cloud deployment is often a “do-ityourself” endeavor, unless another technology vendor with supported integrations isbrought in to manage the environment.
Within these public or private clouds, the enterprise can run its own applications ortake advantage of managed cloud services. Managed services outsource operational
responsibilities to a vendor that handles transition, management, optimization andfuture-proofing. This removes the burden of managing the solution from the enterprise,freeing it to focus on higher value activities. It is clear that organizations are finding value
in managed services, as the global managed services market was valued at over $155
billion in 2017 and is expected to reach almost $300 billion by 2023.17

9

Solenis is a leading global supplier of water treatment and process chemicals
that also supports customers with application insights and practical expertise.
They produce chemicals that go into process manufacturing for primarily heavy
industries. Solenis’ global supply chain previously relied on manual processes
using legacy systems that made the company’s B2B process and supply chain
management complicated and cumbersome. They were seeking a solution to help
build a digitized conversation where systems could be managed from beginning toend, so they could focus their attention on top line growth, innovation and sales.
Solenis turned to OpenText’s cloud-based B2B Managed Services to simplify the
management of their global supply chain and automate internal processes suchas the flow of transactions with suppliers and customers. With this platform, thecompany can quickly onboard new customers and suppliers. Further, Solenis isable to leverage OpenText experts to lead the implementation and help manage
everyday operations. This cloud-based solution has driven down costs andincreased efficiencies, freeing up key Solenis staff to focus on their core business,
new opportunities and innovative ideas.
While managed cloud services offer a robust deployment option for businesses
looking to outsource operation and support, other use-cases are better addressed by
microservices delivered as Software-as-a-Service. Regardless of where the enterpriseis in its journey to the cloud, SaaS applications are purpose-built to meet specificbusiness needs. Organizations are increasingly familiar with and confident in their SaaS
solutions, evidenced by 73% indicating that nearly all their apps will be SaaS in 2020.18
Hybrid cloud describes a deployment where different components may reside offcloud, in the private cloud or in a public cloud. It can include elements of managed
services or SaaS. Most organizations move to a hybrid deployment when theymust retain sensitive data on-premises but want to outsource application workload
management and take advantage of the scalability and performance of the cloud.
Multi-cloud is another flexible option. IDC reports that 95% of enterprises have built
an infrastructure that uses “multiple private and public clouds based on economics,
location and governance policies.”19 In 2020, multi-cloud is the new normal for migrating
workloads to the cloud, with a focus on a company’s specific data requirements andlong-term goals rather than the nuances of different cloud platforms.
After understanding these options, the enterprise must determine what pattern of cloud
adoption best meets its needs. As more businesses move new and existing workloads tothe cloud, we are seeing four common patterns emerging.

10

Cloud: The Destination for Innovation

Common Patterns of Cloud Adoption

1

2

3

4

DIY Public Cloud

MS on Private Cloud

MS on Public Cloud

SaaS Cloud

Customer-managed

Managed Service

Managed Service

Cloud-native applications

Complex set of
relationships and SLAs

Single vendor
relationshipSingle vendor
relationshipSelf-service
configuration

Move existing workloads
to the cloud to lower
costs, improve agility
and drive innovation

Software run by theexperts with a single SLA
that covers infrastructure
and application

Deploy on Public Cloud toaccelerate growth andaddress data sovereignty,
elasticity and compliancerequirements

Integrate SaaS
applications to offer
efficiency and flexibility tomeet specific use-cases

Figure 8:
Patterns of Cloud Adoption• Pattern 1 – DIY Public Cloud: Workloads are moved to a third-party public
cloud. This pattern is effective for companies that have a consumption-based
agreement with a public cloud provider for all their applications to move to its cloud.
However, companies may end up dealing with three or more SLA contracts: one
with the infrastructure provider, one with a systems integrator and one with thetechnology vendor.
• Pattern 2 – Managed Services in a Private Cloud: An expert technology vendor
runs and manages everything within the private cloud. A single SLA covers theinfrastructure and applications.
• Pattern 3 – Managed Services in a Public Cloud: Applications are run in a thirdparty public cloud but are managed by a vendor and delivered with a single SLA.
This pattern gives all the advantages of Pattern 1 while eliminating its drawbacks(the need for multiple contracts and a lack of single vendor accountability).
• Pattern 4 – Cloud-Native SaaS: These applications and services are born inthe cloud. They are purpose-built, self-provisioning and dynamically scaling.
SaaS applications help to prevent information sprawl and simplify technology
investment decisions.
Although these are the basic patterns of cloud adoption, they can be combined indifferent ways to meet the varying needs of the enterprise.
The next critical decision is: how will the organization make the transition to the cloud
deployment of their choice? Transitioning workloads to the cloud is not one-size-fitsall; there are many paths. To determine the best route, the enterprise must assess its
business needs and consider factors including costs, regulatory requirements anddata sovereignty.

11Transitioning to the Cloud
Figure 9:
Cloud Transition Strategies

Manage inPlace

Migrate toModernizePhasedApproach

Iterative
Approach• Manage in Place: In this scenario, data is not necessarily migrated from the offcloud implementation. Instead, business content is managed in place as part ofa hybrid deployment, integrating new cloud-based applications with existing onpremises systems. To enable the smooth flow of data, connectors are establishedbetween the on-premises applications and data stores, and the cloud applications.
This model can also be part of a phased move towards a full cloud deployment, as
it allows data to migrate to the cloud over time.
• Migrate to Modernize: Also referred to as “lift and shift,” this model is designed
to migrate existing applications and data from the current off-cloud deployment
to the cloud in a single move. This approach has a major benefit—the system isready to go live as soon as the migration is complete, shortening the time-to-value.
However, as application portfolios grow and data volumes explode, it becomes
more challenging and the risks increase.
• Phased Approach: This model breaks the migration to the cloud into a series ofphases. Typically, there is a large upfront migration followed by a series of smaller
migrations until the entire environment resides on the cloud. This approach allows
for application and data testing as the migrations continue, which helps ensure
data quality and reduce the risk involved in the transition. It also allows for an
application version upgrade to be completed as part of the cloud transition.
• Iterative Approach: Like the previous model, this approach uses several phases;
however, they tend to be smaller and may overlap rather than running sequentially.
This approach is becoming the most common because each iteration is small,
reducing cost and risk. Many iterations are executed to move all applications anddata from off-cloud to cloud.
Regardless of which transition approach an organization selects, the best cloudservice providers will help deliver tangible business benefits. Look for a trusted
partner that demonstrates the expertise, people, infrastructure and scale toaccommodate enterprise requirements on a global basis. The provider must have a
deep understanding of the enterprise’s business priorities and technical environment.
This requires openness, transparency and trust on both sides. It can be a natural
fit for organizations to enter a cloud or managed services relationship with theirsoftware solutions provider, as the provider will already understand the applications
and priorities.

12Cloud: The Destination for Innovation

Snohomish County Public Utility District (SNOPUD) is the second largest publicly
owned utility in Washington, and is committed to delivering power and water
to its customers in a safe, sustainable and reliable manner. They started out
with an SAP implementation and used OpenText in the background with xECM.
After realizing how OpenText xECM benefited their company and helped with
their overall collaboration needs, SNOPUD decided to go enterprise-wide with
OpenText as the main repository. Since this would mean the demand for content
services was going to be higher, they would either require a larger team to support
a bigger environment or they would have to move to managed services. Moving
to managed services was the logical choice, as it allowed their team to be moreproactive. They could spend less time supporting internal systems and more time
helping users to be business process oriented.
SNOPUD’s migration from on-premises to OpenText Cloud Managed Services
provides business value and agility by ensuring the organization is up-to-date on
upgrades and patches, along with expediency for project implementation anddeployment timeframes. In addition, the company can leverage OpenText expertiseand enable its staff members to focus their efforts on value-added activities suchas deploying new business functionality versus technical environment setup andtroubleshooting. Moving to a Cloud Managed Services environment is a key next
step in SNOPUD’s digital transformation journey.

Embracing the cloud and reaching destination innovation is not for the faint of heart. It
is often a multi-year journey that requires significant investment. Companies must be
strategic and committed when following their path to the cloud.
But it is worth it. Beyond bringing essential modernization and integration, the rightcloud approach will empower the enterprise’s other technologies to accelerate digitaltransformation. Information Management is a critical suite of technologies that, together
with cloud, help the enterprise unlock innovation.

13

Information Management in the Cloud
Information Management (IM) allows organizations to capture, govern, exchange andenhance information while keeping it secure. IM brings together key technologies toenrich information and processes from end-to-end. It includes platforms of recordand platforms of engagement such as Content Services, Business Network, Customer
Experience Management, and Security and Discovery. IM also integrates criticalaccelerants, such as artificial intelligence, analytics and automation, so the enterprise
can get the most from its data.
Figure 10:

Benefits of Information Managementin the Cloud
Scalability

Cost Control

Adoption

Integration

Scale IMsystems to easily
meet changing
business needs.

Reduce total costof ownership for
managing andmaintaining IM
applications.

Realize higher ROI
powered by incremental
performance
improvements. IT neverhas to manually
upgrade again.

Integrate ERP
systems with ECM
and IM solutions
to reduce
information sprawl.
No more silos!

Security

Ensure that data issecure andcompliant across all
devices, platforms
and users.

Scoping, implementing and managing IM application deployment is a significant
undertaking for any enterprise, with on-premises deployment requiring particularly
heavy lifting. That is why, although IM can run off-cloud, most enterprises are choosing
cloud. Organizations want the benefits of an IM solution without the burden of managing
it. They want to speed up implementation and address internal resourcing challenges.
According to McKinsey, CIOs see the cloud as a predominant enabler of IT architecture
and its modernization, which is why they are increasingly migrating workloads andredirecting a greater share of their infrastructure spending to the cloud.20
Information Management in the cloud delivers unfettered access to content forinternal and external global users, with the flexibility and scalability that deliver acompetitive advantage. Businesses can optimize the performance, availability, security
and user satisfaction of IM applications in the cloud, starting with service onboarding
and continuing through the complete lifecycle. The cloud supports business successby minimizing the time it takes to deploy IM solutions, lowering the risk profile of theenterprise with business continuity services and increasing adoption by keeping users
up to date with the latest and greatest that the vendor has to offer.
In the cloud, IM is agile to meet evolving business needs. This empowers the enterpriseto transform the way it manages and leverages information, unlocking the Information
Advantage and opening the door for innovation.
The benefits are measurable and real. Take cost control, for example. When compared
to off-cloud deployments, IM in the cloud reduces operational expenses by anaverage of 30%. Capital expenses are also reduced for assets such as infrastructureand software. Other areas of cost savings, such as improved time-to-market with
innovations, may be more challenging to measure, but are critical nevertheless.

14Cloud: The Destination for Innovation

Furthermore, shifting to the cloud can change the type of expenditure from capital
expense (capex) to operational expense (opex). This is because implementations in thecloud can be executed more rapidly by avoiding capital acquisitions, like hardware andoperating systems, and instead creating an ongoing partnership with the cloud software
provider. This direct relationship also gives the enterprise access to the cloud software
provider’s expert teams, which can accelerate implementations and reduce risk in theongoing operation of applications. Decreasing capital expenditure liberates capital for
spending in other areas.

As one of the top logistics providers in North America, Matson Logistics offers
domestic and international rail intermodal services, long haul and regional highway
brokerage, and supply chain services, as well as third-party logistics services that
include warehousing, distribution and international freight forwarding. Matson
Logistics sought a B2B platform with world-class EDI capabilities to securely
exchange business documents, such as purchase orders and invoices, in astandard electronic format with its network of business partners.
Matson Logistics wanted to focus on their core competencies and move awayfrom the daily grind of managing B2B integration operations. The company
was spending too much time and money onboarding new trading partners andmanaging trading partner issues, rather than on its primary focus of delivering
first-rate logistic services to customers.
OpenText B2B Managed Services was the ideal solution to manage the company’s
B2B network needs, including onboarding and enabling trading partners, mapping,translation, document tracking and monitoring. Matson Logistics consolidated
its EDI operations from four different service providers to a single platform andhanded off the day-to-day responsibilities to OpenText. With OpenText B2BManaged Services, Matson Logistics achieved cost savings and operational
efficiencies, as well as enhanced service delivery to its customers. The company
was able to reduce support costs by 24%, cut down trading partner onboarding by
five weeks, reduce advanced shipping notice (ASN) fines by 12% due to improved
ability to meet service level obligations, and redeploy their IT staff to other valueadded functions.
A major consideration with IM is the time and challenge of planning for and executing
minor and major upgrades. IM in the cloud eliminates this aspect, as the cloud provider
can execute all patches and updates as part of the service. IT staff are freed to focus onother mission-critical business systems. This alone is a powerful reason to consider ashift to IM in the cloud. Enterprises can take advantage of new product features without
having to be concerned about the complexities of software updates. Never manually
upgrade again.
15

Shifting IM to the cloud gives the enterprise access to highly skilled operations teams
that can manage all infrastructure and operations elements, including platform,
application, system, security, performance, availability and capacity management in a
way that is not possible without the cloud.
As business leaders look to digitally transform, leveraging software ecosystems has
become a critical way to gain an advantage and improve business. IM applications in
the cloud can be easily integrated with other leading applications, such as Microsoft
Office suites, HR applications, customer relationship management (CRM) and enterprise
resource planning (ERP). Transitioning to the cloud also presents a unique opportunity
to embed and integrate advanced technologies like big data analytics, AI andmachine learning.
Security is another essential benefit of moving Information Management into the cloud.
When critical information and applications are in the cloud, the cloud can mobilize toconfront threats across the entire technology ecosystem. Cloud has better visibility
on endpoints, traffic, users and data than legacy infrastructure. It also easily scales andupdates when new security capabilities are needed.
Flexible cloud models for public, private or hybrid deployments let organizations employ
the same governance framework used by the most bulletproof on-premises systems
with the added bonuses of greater availability, round-the-clock support, concrete
SLA commitments and disaster recovery. Leading cloud providers must also pass
rigorous security certifications for their data centers and the operations within. Thesecertifications deliver assurance that data is protected and secure, wherever it resides.
With these advantages, cloud offers a higher level of accountability than the enterprise
can deliver on its own from behind the firewall.

Pillsbury Winthrop Shaw Pittman (Pillsbury Law) is an AmLaw 100 law firm,
advising and counseling the world’s largest companies across their litigation
portfolios. With more than 700 lawyers located in offices around the world,
Pillsbury maintains a prominent standing as a trusted legal advisor in a rapidly
evolving market. Part of that evolution requires staying on top of the besteDiscovery tools available. A single case can easily involve millions of records
that require analysis and attorney review to identify the key documents andinformation necessary to support an effective trial strategy. The Pillsbury teamhandles multiple terabytes of active project data at any given time. That dataneeds to be treated across the entire EDRM workflow, preferably in-house andwith special attention to the safety and security of documents.

16

Cloud: The Destination for Innovation

Meeting this need requires robust processing capabilities, sophisticatedadministration capabilities, integrated redaction tools, customizable document
productions and, critically, the most powerful analytics and machine learning
capabilities available to help attorneys quickly find the key facts that could makeor break their cases.
Pillsbury selected OpenText Axcelerate to provide a centralized, cloud-based
eDiscovery platform for its litigation portfolio and bring the discovery function
in-house. Today, Pillsbury manages the entire eDiscovery process in-house froma single interface. The Pillsbury team processes client data, manages its own
projects and runs productions themselves, with no dependency on third-party
providers. Axcelerate is also among the most secure eDiscovery platforms
available because it leverages the AWS Cloud and takes full advantage of theextensive security features available.
Axcelerate’s machine learning tools are integrated directly into the platform
and standard workflows, giving Pillsbury clients access to the power of artificial
intelligence with every project. As a result, Pillsbury has developed significant
domain expertise in this cutting-edge facet of the law. In addition, since Axcelerate
is optimized for the cloud, Pillsbury is able to realize substantial efficiencies byreducing infrastructure costs associated with hardware. The team possesses all
the computing power it needs on-demand.

To get real value and reach destination innovation, Information Management in
the cloud cannot be approached à la carte—true digital transformation demands
a holistic strategy. Only then can cloud act as a force multiplier to power next
generation businesses.

17Above the Clouds
Cloud is the destination for innovation because of what it enables us to accomplish.
In that light, the pervasiveness of this easily available, powerful technology
was unavoidable.
Today, the leading cloud strategy is hybrid. Enterprises are combining public clouds,
private clouds and on-premises resources to gain the agility they need to gain
competitive and information advantage. IDC predicts that by 2021, 90% of enterprises
worldwide will have built a hybrid cloud infrastructure.21
What does the future hold?
The next phase of cloud will be more complex, more sophisticated and present an evenlarger opportunity. We are in the midst of a once-in-a-generation opportunity as thelegacy systems and applications at the heart of the modern enterprise move to thecloud. This includes the databases and ERP systems that manage operations at theworld’s largest companies. As these business-critical workloads move to the cloud,new opportunities emerge to modernize systems and integrate modern technologies tocreate purpose-built solutions leveraging advanced technology.
Tomorrow is a cloud-first world. Evolving capabilities, like SaaS, containerization, theAPI economy, edge computing and artificial intelligence, are taking the cloud to thenext level. These technologies have the potential to transform the market―in ways as
profound as the move from client-servers to web application architectures 20 years
ago. “Never upgrade again” is a disruptive value proposition. New business models are
opening up to innovative companies in the information era.
It has never been faster, easier or less expensive for developers to roll out SaaS
applications. SaaS is creating an environment where business users can deploy
a technology stack that supports their unique ways of working, without the bulky
requirements for an enterprise-wide deployment. This new generation of cloud-native
applications represents a significant opportunity for developers, CIOs, and business
users to shift the ways they interact with enterprise technology.
Figure 11:

3.0%

Organizations Prefer Saas22

SaaS First

50.5%

2019

46.5%
SaaS Also

SaaS Last
n=1,874
Source: SaaSPath 2Q19, April 2019. IDC

18

Cloud: The Destination for Innovation

With every conceivable business function available through this model, it comes as no
surprise that 93% of CIOs have adopted or are planning to adopt cloud SaaS this year.23
The success of SaaS has yielded a new landscape of “Everything-as-a-Service”—
Infrastructure-as-a-Service, Platform-as-a-Service, Information-Management-as-aService. Can we see “Innovation-as-a-Service” on the horizon?
Containerization is another way cloud infrastructure is changing. With containerization,
applications are packaged up with their operating system so they can be easily installed,run, moved and scaled across any platform or cloud without issue. Functionality is
separated from customization, freeing organizations from years of accumulated
technical debt and daunting upgrade complexity. As new technology becomes available,
entire containers can be moved to new hosts (like a VM) to add capacity or improve
efficiency. Multi-cloud and hybrid implementations are no barrier for containerized
applications. We will see this incredibly versatile way of designing enterprise technology
architecture more often as enterprises pursue all that cloud has to offer.
Containers and SaaS both communicate with APIs, thus integrating effortlessly into the
API economy. As mobile and web technologies become ubiquitous, so too does the API
economy. It is empowering integrations between all kinds of clouds and applications
for seamless user experiences, greater intelligence and insight, and a superior ability toleverage data for information advantage. APIs are enabling new paths to new products,
services and ways of doing business.
The API economy will continue flourishing as the IoT, edge computing, artificial
intelligence and machine learning make integration even more essential.
At today’s 22 billion endpoints (or, edges), we are only seeing the beginning of the IoT.
By 2025, that number will almost double to 41.6 billion.24 25 Supported by 5G, the IoT will
dramatically shift the world’s infrastructure to connect everyone and everything. The
cloud is going to the “edge” with edge computing. Edge computing delivers processing
power at points that demand low latency and immediate analysis.
82%

55%

52%

Figure 12:

60%

57%

60%

33%

32%

52%

47%

45%
33%

Edge Computing Now and in the Future26

66%

29%

27%

50%

48%

28%

48%

45%

26%
18%

GlobalAustralia

BrazilCanadaFranceGermany

2019

India

Japan

By 2029

Netherlands

UnitedKingdom

United States% of decision-makers using edge computing for a majority of their cloud operations
Source: Google Internal Compute Study, January 201919

For example, connected vehicles require edge computing for instantaneous decisionmaking that allows systems to respond to changing road conditions in real time. Other
less critical automotive systems, such as telemetry, would send information to cloudservices for processing. As edge computing becomes a priority, it will be combined withother cloud services to create a well-rounded offering that can provide speed when andwhere it is critical, while sharing larger data processing capabilities with the cloud.
The cloud is also fundamental to making the most of artificial intelligence and machinelearning. A global market expected to be worth almost $60 billion by 2025, AI is thenext big technology that will change the world.27 AI needs large data sets to create
insights and fuel innovation. This data is available to the enterprise in unprecedented
volumes thanks in large part to the cloud’s ability to collect and manage information.
Only in the cloud can this mass of data be captured and analyzed in real time. The
commercialization of AI relies entirely on cloud, with no other way for businesses
to achieve the sheer scale required to offer such data-intensive capabilities at anaffordable cost. The hype around AI is intensifying, and AI runs on cloud.
The heart of cloud’s ability to catalyze innovation is its ability to connect a wider
ecosystem—including applications, processes, information, developers, business
partners, vendors, customers. It removes barriers and smooths the flow of ideas. It is theconnective tissue at the center of the information era.
Moving at the speed of business, cloud is the destination for innovation.

20

Endnotes
 cott D. Anthony, S. Patrick Viguerie, Evan I. Schwartz and JohnS
Van Landeghem, “2018 Corporate Longevity Forecast: Creative
Destruction is Accelerating,” Innosight, 2018, https://www.innosight.
com/insight/creative-destruction/ (accessed January 2020).

1

2

I bid.

“ As A Rare Profitable Unicorn, Airbnb Appears To Be Worth At Least$38 Billion,” Forbes, May 11, 2018, https://www.forbes.com/sites/
greatspeculations/2018/05/11/as-a-rare-profitable-unicorn-airbnbappears-to-be-worth-at-least-38-billion/ (accessed January 2020).

3

4

 organ Brown, “Airbnb: The Growth Story You Didn’t Know,”M
GrowthHackers, https://growthhackers.com/growth-studies/airbnb(accessed January 2020).

“ How GE Implemented FastWorks to Act More Like a Startup,” Nobl
Academy, January 11, 2017, https://academy.nobl.io/how-geimplemented-fastworks-to-act-more-like-a-startup/ (accessed
January 2020).

5“ Volume of data/information created worldwide from 2010 to 2025,”
Statista, December 2018, https://www.statista.com/statistics/871513/
worldwide-data-created/ (accessed January 2020).

6

 ave Bartoletti and Liz Herbert Forrester, “Cloud Powers The New
D
Platform Economy,” Forrester, October 12, 2018.

16“ Managed Services Market 2019-Global Industry Trends, Share,
Growth Insight, Size, Competitive Analysis, Statistics, Regional, And
Global Forecast to 2024,” MarketWatch, May 22, 2019, https://www.
marketwatch.com/press-release/managed-services-market-2019global-industry-trends-share-growth-insight-size-competitiveanalysis-statistics-regional-and-global-forecast-to-2024-2019-0522 (accessed January 2020).

17“ State of the SaaS-Powered Workplace,” BetterCloud, 2017, https://www.bettercloud.com/monitor/wp-content/uploads/sites/3/2017/05/2017stateofthesaaspoweredworkplace-report-1.pdf (accessed
January 2020).

18

 ictoria Wilson, “10 Cloud Computing Statistics You Need To Know,”V
SysGroup, 2018, https://www.sysgroup.com/resources/blog/10cloud-computing-statistics-2018 (accessed January 2020).

19

20

I bid.

78

 rank Della Rosa, et al, “IDC FutureScape: Worldwide Cloud 2020
F
Predictions,” IDC, October 2019.

219

 rank Gens, et al, “IDC FutureScape: Worldwide IT Industry 2020
F
Predictions,” IDC, October 2019.

2210

 eredith Whalen, “The CEO’s Nine Agenda Items for Running a Digital
M
Business – Part 2,” IDC, October 28, 2019, https://https://blogs.idc.
com/the-ceos-nine-agenda-items-for-running-a-digital-businesspart-2/ (accessed January 2020).

 rank Della Rosa, et al, “IDC FutureScape: Worldwide Cloud 2020
F
Predictions,” IDC, October 2019.

“ SaaS Statistics 2020,” 99Firms.com, December 18, 2019,https://99firms.com/blog/saas-statistics/ (accessed January 2020).

24“ Strategy Analytics: Internet of Things Now Numbers 22 Billion
Devices But Where Is The Revenue?” Strategy Analytics, May
16, 2019, https://news.strategyanalytics.com/press-release/iotecosystem/strategy-analytics-internet-things-now-numbers-22billion-devices-where (accessed November 2019).

25

 arko Milijic, “31+ Cloud Computing Statistics [Updated JanuaryM2020],” Leftronic, https://leftronic.com/cloud-computing-statistics/(accessed January 2020).

26

12“ The Growth in Connected IoT Devices Is Expected to Generate
79.4ZB of Data in 2025, According to a New IDC Forecast,” IDC, June18, 2019.
 arol Carpenter, “Future of cloud computing: 5 insights from newCglobal research,” Google Cloud, March 27, 2019, https://cloud.google.
com/blog/topics/research/future-of-cloud-computing-5-insightsfrom-new-global-research (accessed January 2020).

“ Cloud Adoption Statistics for 2020,” HostingTribunal.com, https://
hostingtribunal.com/blog/cloud-adoption-statistics/ (accessed
January 2020).

13“ Custom Applications and IaaS Trends,” McAfee, 2017, https://cloudsecurity.mcafee.com/cloud/en-us/forms/white-papers/wp-csasurvey-custom-applications-and-iaas-survey-report-banner-cloudmfe.html (accessed January 2020).

1415

 ouis Columbus, “Roundup Of Cloud Computing Forecasts, 2017,”
L
Forbes, April 29, 2017, https://www.forbes.com/sites/
louiscolumbus/2017/04/29/roundup-of-cloud-computingforecasts-2017/ (accessed January 2020).

22M egha Kumar, “OpenText Cloud Summit,” IDC, 2019.

23“ 25 Must-Know Cloud Computing Statistics in 2020,” HostingTribunal.
com, https://hostingtribunal.com/blog/cloud-computing-statistics/(accessed January 2020).

11

 rul Elumalai and Roger Roberts, “Unlocking business accelerationA
in a hybrid cloud world,” McKinsey, August 2019, https://www.
mckinsey.com/business-functions/mckinsey-digital/our-insights/
unlocking-business-acceleration-in-a-hybrid-cloud-world (accessed
January 2020).

 ick Ismail, “The combination of artificial intelligence and the cloud,”N
Information Age, March 5, 2019, https://www.information-age.com/
combination-artificial-intelligence-cloud-123470999/ (accessed
January 2020).

27

Cloud: The Destination for Innovation

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