Corporate Profile

DADWAY, INC.

As of March, 2024

About DADWAY
Company NameDADWAY, INC.

Headquarters

2-15-12 Shin Yokohama, Kohoku-ku,
Yokohama, Kanagawa 222-0033
Japan

EstablishedOct 1, 1992

Capital Stock

30 million yen

CEOHiroto Ohno

Greeting
Supporting for the Childbirth andChildcare Changing in Times
CEO Hiroto Ohno
We have defined our corporate philosophy to support everyone
involved in childrearing and to bring joy and excitement tochildren. We are committed to creating an environment that
fosters new challenges and enables us to achieve our goals bycollaborating with companies, business operators, and creators
within the same market.
While our primary focus remains on the childrearing sector, we
aspire to build a business portfolio that enhances people’s lives.
Regardless of the times, we will continue to evolve by embracing
new challenges. Through our products and services, we aim tosupport the healthy growth of children who will shape the futureand become an indispensable presence in society.

Share Holder

DADWAY Holdings, INC.

Associate Company

DADWAYPET, INC.

Number of Employees

LVA, INC.
295

The Answer Lies in the Story
COO Kyoko Kurita
Recently, I’ve noticed a significant shift in parenting attitudes.
Parents are becoming less fixated on pursuing the “right”
answers in child-rearing and less afraid of making mistakes.
We’re seeing an increase in customers who explore products

Business Activities• Distributor, Import and Export Agency• Wholesale• Retail Operations• After-School Programs and Lesson Classes• Fulfillment Services

based on their own values while utilizing available information.
These customers demonstrate a remarkable understanding ofproduct functions and show impressive mastery in their use.
Our customers frequently teach us new ways to use our
products. I believe this approach by parents towards childrearing influences children’s upbringing environments andeducational methods, potentially fostering growth and creativity
from new perspectives.
We aim to continue being a company that values customer
relationships, maintaining an ongoing dialogue based on the
feedback we receive. Our goal is to support and learn from thisevolving parenting landscape, contributing to positive changes
in child development and education.

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Corporate Philosophy

Slogan365 FUN DAYS WITH KIDS

PurposeOur mission is to create asociety where children acrossthe globe can live each daywith joy and laughter.

By introducing toys and childcare products from around the world to Japan,
Dadway is proposing new approaches to parenting culture and ways of livingwith children from overseas.

Excitement’ is a wonderful feeling that everyone experiences during theirchildhood. We work with the belief that this feeling should not be forgotten
as we grow older, and with the desire to pass it on to future generations. Thissentiment drives our mission and shapes our approach to business.

Excitement’ is a wonderful feeling that everyone experiences during theirchildhood. We work with the belief that this feeling should not be forgotten
as we grow older, and with the desire to pass it on to future generations. Thissentiment drives our mission and shapes our approach to business.

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Our History
1992

On October 1st, DADWAY INC. is established.

The company takes the first step as a manufacturer andimporter of child rearing products by opening an officein Sugeta-cho, Kanagawa-ku, Yokohama, where 27 items

2017

DADWAY Holdings, INC. is established.

2018

DADWAY opens an after school childcare facility

are initially sold.

“DADWAY LEARNING CENTER” and a child-friendly cafefor parents “VITAL MEALS BY DADWAY”

Corporate Philosophy“Making Child Rearing More Interestingand Exciting for Fathers”

2001

DADWAY enters into an official agency

2008

DADWAY introduces baby carrier,

2009
2016

agreement with American toy company, Sassy Inc.

Ergobaby from USA.

German bottle and pacifier brand
NUK is released.

2021

Due to adding new divisions, DADWAYPET, INC. and2022

Hiroto Ohno and Kyoko Kurita become new CEO and

LVA, INC. are founded.

COO of DADWAY.

DADWAY renews the corporate philosophy, “365 fun

GLOBBER’s kick scooter is introduced.

days with kids” and starts fulfilment business.

DADWAY opens an indoor playground
DADWAY PLAYSTUDIO.

2023

Korean children’s apparel brand Benebene is released.

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Business Model
We are developing a unique integrated business model aimed at a wide range ofcustomers, primarily focusing on families in Japan. By balancing distribution and productdevelopment, we respond to diverse customer needs through a rich variety of brands andproducts. Our sales channels include not only traditional retailers such as mass retailers,
specialty stores, and department stores but also our nationwide store network, our own
e-commerce site, and expansion into external e-commerce malls, thereby adopting anomnichannel strategy.

Our business structure consists of distribution, product development, wholesale, retail,and fulfillment, all of which work together synergistically to create effective frameworks.
This integrated approach allows us to operate efficiently and respond swiftly to market
demands.
A key characteristic of our company is our inclusive approach that focuses on ‘children’
while also encompassing the broader customer base of ‘those around children.’ By sharing
the excitement through our products and services, we create memorable experiences that
foster deep connections with our customers.
We constantly listen to our customers and reflect their voices in our business, enabling us
to adapt flexibly to changing market needs and pursue sustainable growth.

Customers

Preparing products
for customers

Latest trends in the world
Procurement
research

Warehouseand logistics

Interaction
Wholesale

Producing

License business
OEM
School supplies and uniforms

Quality
management
Customers' feedback

Consignment sale

Designing facility’s wall art

Qualityinspection

Retail Storesande-commerce

Services. Afterschool facility. Indoor playground. Child friendly cafe

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Facts and Figures
Number of Employees
Men

18%

295

Women

82%

Rate of Returning Workafter Maternity Leave/
Childcare Leave

Welfare91%

Your Choice of Working Styles

Age Ratio
Over

50’s

40’s

20’s
30’s

Maternity Leave
Acquisition Rate

100 %Family Support Special Holiday

Paid Holiday Giveaway System

This is a holiday system thatyou can use for your family.

Cumulative total use since
the system started

243 days
Top 4 reasons for taking
Family Support Special Holiday

1

Taking child hospital, picking up,
and taking care of child

2
3
4

Taking care of family and taking family tohospital

For yourself to refresh and recharge
For your family or own birthday

This system allows employees to giveaway their paid time
off to other employees who wish to take a leave of absence
for an extended period due to serious circumstances.

Stork System
This is a system that the company pays
employees for expenses related to infertility
treatment and adoption.

Cumulative total use

since the system started

Free choiceof outfit

Free choiceof hairstyleFlexible working
hours

Eligible to workfrom your home

Eligible for an
employee discountEligible to doside jobs

Business
Number of
trading countries

15
Number ofhandling brands

133 brands
Number ofitems we sell

Number of packages shippedfrom our warehouse everyday

Number of companies
we do business withapprox.
5,000 kinds

12,000approx.
500companies

packages per day

34 people*As of March 2023 - January 31, 2024

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Our Business
Product Categories
Ergobaby

Carrier

BabycarePacifier

Bouncer

BottleMobility gear and furniture

Feeding apron

Stroller

HighchairToddler plate

Nursing Pillow

Toddler cutlery Toddler training cup

Outdoor toys

Toys and Goods

Learning toy

Kick scooter

Highchair

Stuffed toy

Wooden toy

Tricycle
Miscellaneous
goods

Rain goods

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Our BusinessDistribution Business
Through the domestic and international products, we suggest new lifestyles that all the families in Japan get excited.
We carry over 50 brands, and they are available at both in-stores and EC stores.

Ergobaby

Long-lasting comfort for children and caregivers
The very first Ergobaby Carrier was born out of a mother’s needto keep her baby close to her. In the pursuit of “comfort” and “easeof movement” for parents and babies, Ergobaby has created not
only baby carriers, but also strollers and bouncers, and a variety
of other products to continue to support families’ life all over theworld.

Carriers

Bouncers

Strollers

Nursing Pillows

Evolve bouncer is designed to keep
your baby safe and comfortable.

Ergonomic design is applied
to strollers to comfort babies
and parents.

A soft and secure, yet firm,
nursing pillow is designed
to reduce discomfort andsupport your nursing.

The reason why parents of newborns
love Ergobaby Carriers

All of Ergobaby’s products are designed in sucha way to make ergonomic positioning the natural
position for both parent and child. It is adjustablefrom newborn to toddler, and it support a baby’s
developing body and the caregiver that wears
carriers. Ergobaby carriers has been chosen bymothers and fathers in Japan for a long time.

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Our BusinessDistribution BusinessCorporate Profile

08

Our Business
Product Development
By utilizing our experience gained in the distribution business, we develop original brands and licensed products with trends in design and function that adapt to childrearing
environment, lifestyle, and climate in Japan. In addition to collaborative products and special-order products, we also undertake OEM manufacturing on consignment.

Original Brands

Brand Collaborations
Collaborating with brands and creators add new value to our products.

-MOOMIN BABY© Moomin Characters™

-BabyHopper--DOD--Rilakkuma Baby-D by DADWAY-© 2024 San-X Co., Ltd. All Rights Reserved.

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Our BusinessBusiness to Business
Wholesale

Consignment Sale

Based on our years consulting experience for nationwide specialty stores,

In order to enrich the lineup of products at sales floors, mainly in department

tailored to your needs.

customers.

department stores, and our customers, we propose products, events, and fairs

stores, we sell and introduce domestic and international brand products toBusiness type of our business partners
Baby specialty store/Department store/Mass retailer/EC mail order/
Miscellaneous goods store/Sporting goods store/Bookstore/Apparel shop/
Medical institution/Kindergarten/nursery school, and etc.

Optimizing sales floor

Running a shop-in-shop in retail stores

Participating in events and fairs at
department storesConsignment sales at department stores

Introducing our products at exhibitions

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Our BusinessBusiness to Consumer

Indoor Playground Business

Retail BusinessWe run DADWAY stores, specialty

stores for families at shopping malls

nationwide. We also operate ouronline store to meet diverse needsof our customers.
Shop list

https://www.dadway.com/store

DADWAY PLAYSTUDIO

We are operating indoor playgrounds for preschoolers
at Yokohama Bay Quarter and Namba Parks, which
we handle everything from planning to operation. At

Yokohama Bay Quarter, we offer lessons such asgym, programming, and English classes.

Restaurant Business
VITAL MEALS BY DADWAY

We are particular about creating a space where
We are focusing on strengthening

not only stroller and highchairlineups, but also excellent baby

care products from Japan andoverseas.

you can enjoy spending time with your children.
We offer healthy curry, soup less tantan ramen,
baby food, infant food, kids’ menus, and sweets.

After-school Business

DADWAY LEARNING CENTER

Our after-school programs provide homeworkassistance for elementary school students andoffer outside activities, calligraphy, and calculus
classes for each child in high quality learning
environments.

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DADWAY FULFILLMENT CENTER
By adding new technology and services to expand our existing foundation,
we provide our service with “ONE STOP” logistics solutions and productivity
improvement.

Logistics
As we strengthen the function of existing warehouse of third-party logistics aka

3PL, we provide fulfillment services that handle sales support and ancillary tasks
on your behalf to expand our service skills to shippers.

What We DO

At our facility, we have equipped studios where you can use for photo shoots,

Inventory management

Distribution processing

filming, and video productions as well as meeting rooms and fitting and make up
rooms.

Delivery agency
Dropshipping

Joint delivery service
Consulting

Import agency

Business startup support
EC website development

and management

Customer support

Warehouse Name

Logistics Park Noda-Funakata

Address

2-1-3 Izumi
Noda, Chiba
270-0239Japan
DADWAY FULFILLMENT CENTER

Occupied space

16078.3m2

AccessApprox. 30 mins from Joban Expressway “Kashiwa” IC by car

Web sitehttps://dadway-fulfillmentcenter.jp/

DADWAY FULFILLMENT CENTER

Photo studio DFC MEDIA LAB

Promoting digital transformation (DX)
By installing Gate Assort System (GAS) and Packing and Labeling System(PALS), it helps reducing cost and expanding profit.

Gate Assort System (GAS)

Packing and Labeling System (PALS)

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CSR Report
Local Contribution, Utilization, and Orientaion
Solving Social Issues
Children’s living environment varies in so many ways.

There are children living in various facilities such as children’s hospitals,

children’s hospices, baby homes, and day services. We visit those facilities anddeliver an excitement and a joy to children in various ways in addition to gifting
our toys through the year.

DADWAY Santa Clause ProjectThis is a project of donating toys and childcare

goods as Christmas gifts to children at support
organizations and child welfare facilities.

Yokohama Children’s Hospice
We designed and made a custom GIF stampfor Instagram stories. For
children and their families,
we decorated stairs,children’s rest rooms, andStorytelling Session
Events were held at infant homes, day services for children with severe mental
and physical disabilities, kindergartens, and motherhood circles.

the windows at bathroom

with full of hand-painted
wall art.

Shirayuri Baby Home
We visited their annual event and held a concert

and storytelling session. We also delivered toys tochildren.

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CSR Report
Kokomite-Kohoku
This site is intended as a local information resource for pregnant women andfamilies with babies in the event of a disaster or an emergency. We support
for creating online platform for local information needed during
disasters and emergencies.

This is a part of collaborative project with Kohoku Ward,
Yokohama City.

Donating children’s medical carecertificate covers
We have started a project of creating original

cover designs for medical care certificates since2009.

In 2022, we renewed the design and donated

4,000 pieces of certificate cover to Kohoku Ward, Yokohama City.

Transmission of Information
Cooperation on projects that popularize the leave systems for workers
who require special consideration in 2023.
- Our practice was introduced as an example of vacation system in case studies
on Ministry of Health, Labor and Welfare’s portal site.

Committee member for the project to encourage men to take childcare
leave of the Ministry of Health, Labor and Welfare
Supporting organization and company of “Family Day” and “Family
Week”
Secretary of Japan Baby Carrier Council Safety (JCCS)
Member of Japan Council For Stroller Safety (JCSS)Our Support for 2024 Noto Peninsula Earthquake Relief
We made a monetary donation to 2024 Noto Peninsula Earthquake Relief andContribution to the Community

donated childcare products to childcare facilities.

Dadway LaLaport Aichi Togo
store collaborated with thestores on the same floor andengaged in local cleaning
activities.

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Quality
Product Introduction

Supporting Parenting with Technology

There are product safety standards around the world such as CE, ASTM,
ST, and SG. Dadway believes that meeting these standards does not

BEABA BABYCOOK

guarantee all safety. We have built a structure evaluation system that takes
advantage of our many years of know-how as a trading company specializing

in baby products, and we only introduce products that are suitable for theenvironment in which they will be used in Japan.

This cooking appliance is perfect formoms and dads who want to feed

their children nutritious and delicious
food. BabyCook will help busy families

Role of Quality Management in Supply Chain Management

raising children.

Our staff members regularly conduct

https://www.beaba.jp/recipe/

factory tours and witness product

Recommended recipes:

inspections, share our philosophy on
the quality we aim for, and continue

munchkin Swing

to work as one to provide high-quality, safe, and secure products.
We partner with Japanese inspection

companies in each production region
to conduct factory inspections after

each production to deliver even better products to our customers.

Even you are doing thehousework, munchkin swing will help
you to stay close to your baby.

It rocks side to side and soothes
baby.

Joining Various Industry Organizations
We join various industry organizations and mutually exchange and share

information regarding quality improvement.

.The Japan Toy Association.Japan Baby Carrier Council Safety (JCCS).Childcare Products Hygiene Liaison Council.Japan Council For Stroller Safety (JCSS)

We won an award of excellence in best childcare andhousehold appliances at BabyTech® Awards Japan 2023.

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CSR Report
Customer Service
Providing Valuable Experiences to Customers
After-school lessons

DADWAY ambassador
Our ambassador activates our brands through product monitoring, cooperating inquestionnaires, and participating in round-table discussions.

We offer lessons on exercise, English,
programming, piano, and more. We findways to bring out your child’s innate abilities
and curiosity.
Available at DADWAY PLAYSTUDIO andDADWAY LEARNING CENTER.

Embroidery service
As a popular gift service, DADWAY LIFE
DISCOVERY Yokohama Bay Quarter store
accepts embroidering names and initials onpurchased items.

DADWAY customer support
Using the latest inquiry management tools,
we respond to a variety of customer inquiries:
telephone, email, chat, LINE, and FAQ.

Temporary childcare services
At the indoor playground “DADWAYPLAYSTUDIO NAMBA” at Namba Parks,
we have started “Challenge Course”, atemporary childcare services for children
aged 3 to 6.

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CSR Report
Environment

Reusing Product Samples

Designing Sustainable Products

only a few times for photo shoots, event exhibitions,

We reuse product samples that have been used

We collaborate with domestic and overseas manufacturers and partners who

work on environmental protection projects, and we also promote our own
original brands.

etc. We send our ambassadors those samples tomonitor their feedback and preferences.

Outletmunchkin / Miracle® 360° WildLove Cup
100% Recycled and Recyclable Packaging. Munchkin has
partnered with the International Fund for Animal Welfare(IFAW) and Whale Sanctuary Project to highlight important
species and help protect them for future generations. On behalf of you and your little ones,
Munchkin has a made a donation to these organizations to support animals in need.
BabyHopper / “Kucho” (Cooling) Baby Carrier Cape
A cape that allows wind to pass through and cools the bodyby the process of evaporation. This cape keeps you cooland comfortable. It rather makes cooler to wear.
●This product uses patents and technology from SFT LABORATORY Co., Ltd. and KUCHOFUKU Co., Ltd.

We will work together with our customers to create asustainable society by valuing products and resources. We

sell outlet products at a reasonable price, which you can use

without any safety issues, even if the product or packaging

has been damaged or stained during the transportation or

子どもたちの未来のためにごみを減らしたい
お客さまと一緒に考える
環境への配慮・取組み
輸 送 や 保 管 の 過 程で商 品 の パッケージ に傷 や 汚 れ が つ いてしまう商 品 がございます。
品 質 に 問 題 はござ いませ ん 。
私 たちは お 客さまと一 緒 に 商 品 、 資 源を
大 切 にする為 の 提 案をい たします。

ダッドウェイ
CSR レポートstorage process.

Reducing the Use of Papers
We have been working on reducing paper by using attendance management
systems, digitalizing pay slips, and using electronic application systems.

Finance and Performance
New Year’s Greetings/Management Plan Announcement
CEO’s messages are distributed online at the beginning of each fiscal year,

GLOBBER / GO UP ECOThis kick scooter has been updated to be more

half-year, and new year. Financial statements in the management plan havebeen made public, and goals are shared.

environmentally friendly, using recycled plastic andDisclosure of Management Information

biodegradable plastic which main raw material is wheat

Employees are able to access financial data and track budget progress.

straw.

Support for Related Partners
We visited and supported factories and inspection station.

Category Strategy
We are working on a cross-sales strategy by dividing our products into fivecategories: baby carriers, toys & goods, baby care, gear & furniture, andoutdoor.

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CSR Report
Information Security
Privacy Mark

Flexible Working System

We obtained the Privacy Mark as a business that has a system

Our core work hours are set from 10:00 to 15:00, allowing us to work flexibly

in place to take appropriate protection measures for personal
information.

We will continue to strive to protect and use personal information appropriately.

Strengthening Information Security
Reducing the risk of information leakage externally through UTM operation

Managing hardware and software, organizing contract details, andimproving operations by using IT asset management software

Targeted Attack Email Training

Updating internal virtual environment

Updating customer service inquiry management system

Compliance
Strengthening the Legal Section
An online seminar was held to help conclude contracts and improveunderstanding of the Act on Premiums and Representations. We also
conducted harassment training for all employees.

Employment/Occupational Safety and Health
Employing the elderly and people with disabilities for 12 consecutive years
Converting the evaluation system to the cloudManaging employee information, goal setting, and work progress-We set CSR items as goals, and CSR is linked to each employee’s
behavioral goals.

according to the work situation.

Remote Working
Depending on the job type, employees may work remotely once a week.

Free Address Workplace
We introduced free address workplace strategy to promote communicationand to improve work productivity. We have a variety of desks available

dependi ng on your pur pose, including m eet ing spaces and online
conference booths.

Utilization of Company Newsletter
We use a chat room to deliver content for interactive communication.

Family Day
We invited employees’ families to thecompany and held a summer festival

event. The venue was laid out withJapanese traditional festival plaza.
Children had the opportunity to try to
make their handmade lemonade andcotton candy. The children sold thelemonade they made to employees,
and the sales were donated to theLemonade Society.

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