Company BrochureAbout Us？

The leading company
in the fastest-growing industry

Company Profile

OKABE is a food manufacturer which processes mainly marine products. They
are called culinary delicacies. They used to be treated as nibbles for beer and otheralcoholic drinks, but today, with the advent of the health food diet boom, they arespotlighted as calcium-rich healthy ingredients. With full of vigor and high-spirit,
OKABE has been striving to lead in this exploding industry.
The marketing activities have been aggressive based on the foothold in every
region and explored the markets throughout the country. As the business scopes
expand, OKABE conducted more concrete market research to develop morefavorable products for consumers. Strong product lines together with passionate
sales strategies are leading OKABE atop of the industry. Combined with the lively
corporate culture, the people who work for OKABE are competent and burstingwith energy. Regardless of academic or career background, OKABE puts the faithin employees’ aspiration. Under the slogan to provide “good health, food safety andsecurity, and good taste of food”, OKABE is thriving.

■ Mission Statement of OKABE GroupManagement Philosophy of OKABE GroupIn order for OKABE Group to exist anddevelop, it is necessary to raise a visitor'ssatisfaction.
The happiness of our employees derives from
OKABE’s development, and OKABE’s
prosperity brings happiness to our employees.
The employees who work for OKABE Groupare ready to surpass customers’ expectation bydemonstrating tireless creativity throughmutual trust and cooperation.
With all these above, Okabe will also
contribute to enrich our food culture.

To satisfy customers’ expectation is OKABE’s mission.
OKABE Group pursues good health, food safety andsecurity, and good taste of food.

■ Fundamental Rules of Actions
Making products: We make every effort to meet our customers’
demand and develop long-loved products by improving our skills
and know-how.
Making human resources: We try to become ingenious, active andcooperative.
Making partners: We will make partners who share our philosophyof our business and objectives of production and we will collaborate
and flourish together.
Quality/Price/Delivery Date: We will achieve the most hygienic
and homogeneous products, find ways to reduce costs, and strictly
observe the delivery date.
Basic actions: All people in OKABE will observe our 9 actions tonurture further respectful corporate culture.

Product development
comes fromresearch & planning？

Information is the “source”
to invent new products

MarketingBelieving that the “passion to develop new products” is the key to success,
OKABE has been energetic in every facet, particularly in technologicalimprovement, and bolstered strength to invigorate creativity. OKABE hascommitted to initiate new trend. In order to achieve that, OKABE conducts fullscale research to grasp the needs and wants of the consumers, and is always readyto tailor to the findings. For OKABE, speedy response is one of the prerequisites
for the product development. OKABE collects information by accessing local food
manufacturers and wholesale markets which are closer to consumers. OKABE alsoemphasizes the joint product development collaborated with large retailers, notonly for strengthening price competitiveness, but also enhancing power to control
market with more preferable products for consumers. OKABE also sells theproducts through the Internet and catches the wave of IT revolution.
Planning & development department takes the initiative for product development.
This department tackles extended scopes of work including planning new products,
designing new packages and coining new names, launching new antenna shops,
redesigning existing products, and cultivating new sales routes. The staffs of thedepartment are competent to collect information within and beyond the company.
As a concept of product planning, development of a hot-selling product is tackled
every day at the keyword in "the product development which narrows down atarget."Aggressive for new ideas
backed by thoroughmanagement control“What we want” is “what we make”

Think tank

OKABE’s think tank plays two crucial roles; product development and quality
assurance. The idea coming up from the planning & development department takes
shape here. They retouch samples again and again to bring to mass product.
OKABE has established the integrated production system from sample to final
product in order to accelerate the speed, which is indispensable for productdevelopment.
The other role of think tank is quality assurance, and maintaining hygiene
standard is the top priority for a food manufacturer. OKABE makes sure that thesanitary requirement of every step of production is fully satisfied. OKABE
embraces the aggressive stance for inventing new ideas backed by defensive
mechanism for maintaining quality, and these are joined together as a brain ofOKABE.

HACCPapproved plants

Advanced hygiene control system
leads the industry

Production

Goshikihama Plant is one of the main plants of OKABE. It was completed in
1996, and approved Hazard Analysis and Critical Control Point, or HACCPauthorized by FDA in 1999, which was the first in this industry. This assures thatthe food safety is addressed in every aspect of the food production throughcontrolling potential hazards from every raw material to finished products.
In 2002, OKABE obtained ISO9001 to satisfy extended customer satisfaction(demand and expectation of customers) and committed to improve quality of theproducts through reviewing and maintaining the production processes under thequality management system.
This plant produces seasoned small fish products such as anchovy, sardine, horsemackerel and herring. The processes require closest attention and greatest caresuch as maintaining the specific temperature and treating time most suitable foreach kind of fish. As this plant has the high-performance water processing
equipment and the system to process raw food, it is now ready to extend theirbusiness not only for the delicacies but also the prepared-food industry.
Besides the processing equipment, the production department also has thepackaging and other facilities to integrate all the steps into a more consistentproduction line for the safe, and, above all, “tasty” food.

Food Safety Charter for OKABE Group
CERIFICATION SITE
■OKABE CO.,LTD. Head office/GOSHIKIHAMA Plant■SETO QUEEN CO.,LTD.

JAPAN FISHERIES ASSOCIATIONAs we devote ourselves in the food industry, we vow to observe thefollowing food safety principles as the top priority of our company inorder to provide the harmless and safe food to our customers.
1. We never use any raw materials, ingredients and any parts of equipment
which may be harmful to human health.
2. During any part of our production processes, we never act any unhygienic
actions and/or any other behaviors which may cause contamination ofharmful substances.
3. We never provide any of our products which could be contaminated byharmful or unhygienic substances.
4. OKABE’s products will contribute to customers’ better health.

Marketing activities formarket development

At the forefront of OKABE

Sales

Thanks to the energetic sales activities, OKABE has surely and steadily extended
the market, and the products can be found throughout the country today. Sales
representatives of individual regions watch the market trend of their territories andtry to attract new customers while securing the existing ones. The information
obtained by those sales representatives are treasures for product development andsales strategy once they are brought back to the head office. A business person has
tose who take an official trip for a long period of time. However, they have astorong sense of responsibility to work, and there is self-confidence “I’m helpful toa company”. It serves as the motive to summarize a big business talk.
“Our base is in a little town in Ehime, but I feel great when I bring our quality
products into Tokyo and Osaka and other major consumer markets”, said one of
the sales representatives. OKABE’s employees know that their human bonds
between and among their partners and customers will become their precious assets
in the future while working for the company.

Aggressive sales
activities

Expansion and global strategy

Management strategy(1) We develop new food which can be contribute healthily and can be eaten incomfort.
(2) We work on new distribution route acquisition.
(3) We have rich creativity and raise talented people with vitality.
Under the slogan of "sticking to the basics" and "a new challenge", OKABE aims
at the yearly turnover of 10 billion yen. Regarding product development, OKABE
tries to enhance in-house planning and development project, as well as tocollaborate with counterparts in snacks and pet food industries to launch newmarkets.
In order to penetrate new markets, sales department is proposing solutions forcustomers in new territories, and enhance footholds of individual regions. They
also try to attract new customers through antenna shops and Internet
shopping.Regarding overseas market strategy, THAI OKABE PROMOTION CO.,LTD. was established in Thailand in 1992 as one of OKABE Group. This plant
functions not only to shift our production base in overseas, but also to penetrate themarkets in Thailand and export the products to other Asian countries. The project
team is cultivating overseas market to spread more and more OKABE’s productsin the world.

THAI OKABE PROMOTION CO.,LTD.

GOSHIKIHAMA PLANT

Company Profile
1. NAME OF THE COMPANY

OKABE CO. LTD,.

2. ESTABLISHMENT February, 1974
3. LOCATIONHEAD OFFICE:
150 Ichiba, Iyo-City, Ehime 799-3195 Japan
TEL: +81-(0)89-983-1230 FAX: +81-(0)89-983-1239
URL: http://www.okabe-group.com
E-mail: 0001@okabe-group.com
PLANT: Goshikihama Plant
1693-11, Shimoagawa, Iyo-City, Ehime 799-3111 Japan
TEL: +81-(0)89-983-5150 FAX: +81-(0)89-983-1983
BUSINESS OFFICE: Tokyo Office
Saitama Urawa Building 4th Floor, 2-3, 2-Chome, Takasago, Urawa-Ward,
Saitama-City, Saitama 330-0063 Japan
TEL: +81-(0)48-835-1230 FAX: +81-(0)48-835-1239
4. CAPITAL

JPY 50,000,000- (Group total: ¥104,000,000-)

5. CATEGORY OF BUSINESSManufacture and sales of farm and marine product processed food
6. MAJOR BUSINESS ASSOCIATES
Seasoned and dried small fish, Wholesale store of food nationwide, Food manufacturers,
Central wholesale markets, Fishery’s associations, Wholesale store of a school lunch,Pet-food manufactures, Other food-related business
7. OKABE GROUPUWAKAI CO., LTD.
2347 Hisayoshi, Ainan-Cho, Minamiuwa-Gun, Ehime 798-4353 Japan
TEL: +81-(0)895-73-1230 FAX: +81-(0)895-73-1619
IYONOKUNI CO., LTD.
150 Ichiba, Iyo-City, Ehime 799-3122 Japan
TEL: +81-(0)89-982-1492 FAX: +81-(0)89-983-1239 URL: https://www.chinmi-ehime.jp
SETO QUEEN CO., LTD.
150 Ichiba, Iyo-City, Ehime 799-3122 JapanTEL: +81-(0)89-982-7116 FAX: +81-(0)89-983-1239
THAI OKABE PROMOTION CO., LTD.
230 Mu6 Sol SINSAMUT KRAM-KLAENG RAYONG 21190 THAILAND
TEL: +66-(0)38-65-7279 FAX: +66-(0)38-86-6748
8. ORGANIZATION CHARTPRESIDENTQUALITY
ASSURANCEDEPARTMENTMANUFACTURING
DEPARTOENTQUALITY
CONTROL DEPTPRODUCTDEVELOPMENT DEPTPROJECTPLANNNING
DEPARTMENTGENERALAFFAIRESDEPARMENTSALESDEPARTMENT

1st MANUFACTURING DEPT
PURCHASE DEPTPURCHASE DEPTSALES GROUP

2nd MANUFACTURING DEPTTECHNICAL PROMOTION DEPTPROPOSAL-BASEDSELLING DEPT

WESTERN
JAPAN DEPTTOKYOBRANCH

20191011-300