November 16, 2009
Sony Financial Holdings Inc.

Sony Life's Supplementary Data for the Six Months Ended September 30, 2009at Press Conference(1) Sales Results
Six months ended
September 30,2009% Change fromMarch 31, 2009

% YoY ChangeYear ended March31, 2009

Six months ended
September 30,
2008

32,0293.5%
61,69330,940
Annualized premiums of new policies (million yen)－
Of which third-sector products (million yen)
7,715
18.5%
13,443
6,513－
Annualized premiums of total policies (million yen)
558,4701.9%
3.2%
547,898
540,948
Of which third-sector products (million yen)
129,658
2.4%
4.1%
126,662
124,595(million yen)
Income from insurance premiums
339,359
3.8%
662,011
327,085－
Individual life insurance and(million yen)
334,9423.6%
653,538
323,315－
annuities
Group insurance and annuities (million yen)
3,537
0.8%
7,104
3,510
－
(million yen)
New policy amount
1,818,481(4.0%)
3,873,710
1,894,777－(million yen)
Policy amount in force
32,897,543
1.2%
2.6%
32,517,660
32,065,432(million yen)
Surrender and lapse Amount
1,060,584
8.3%
2,135,179
979,318－(%)
up 0.16 ppt
Surrender and lapse rate
3.27
6.79
3.11
－Notes:1. The above figures excluding income from insurance premiums represent total amounts of individual life insurance and individual
2. Lapse and surrender amount as well as lapse and surrender rate do not include reinstatement.
3. Income from insurance premiums represents total amounts of individual life insurance and individual annuities for the individual life
insurance and annuities,
4. Annualized premiums are for individual life insurance and individual annuities. Annualized premiums refer to an amount that iscalculated by multiplying individual premium amounts by a coefficient that differs depending on the premium payment methods, thereby
converting the figure to a per-year premium. (For single-payment policies, premiums are divided by the coverage period.)(2) Assets
As of September
30, 2009
Total assets
Adjusted net asset(million yen)（100 millionyen）

4,042,028
5,635

As of March 31,2009

As of September
30, 2008

6.8%
3.5%

3,810,929
5,326

3,785,372
5,446down 0.5 ppt

15.1

15.7

up 768.4 ppt

2,060.5

1,665.4

Six months ended
September 30,
2008

16,538% Change fromMarch 31, 2009

% Change from
September 30, 2008

6.1%
5.8%

Adjusted net asset /(%)
up 0.1 ppt
General account
15.2
asset
(%)
up 373.3 ppt
Solvency margin ratio
2,433.8
Note: Adjusted net asset is calculated based on the regulatory standard.

(3) Core Profit / Negative Spread
Six months ended
September 30,
2009% Change fromMarch 31, 2009

% YoY ChangeYear ended March31, 2009

28,597－72.9%38,005

Core profit(million yen)

Negative spread

Fiscal year ending March 31, 2010
Fiscal year ended March 31, 2009
(Forecast)（100 millionDecrease
213yen）

(4) Policy and Other Reserves
As of September
30, 2009
Policy reserve(excluding contingency reserve)
General account assets(excluding contingency reserve)
Separate account assets(excluding contingency reserve)
Reserve for price fluctuations
Contingency reserve
Contingency reserve 1
Contingency reserve 2
Contingency reserve 3
Contingency reserve 4
Contingency reserve fundPrice fluctuations reserve fund

% Change fromMarch 31, 2009

% Change from
September 30, 2008

As of March 31,2009

As of September
30, 2008(million yen)

3,740,344

193,460

288,7713,546,884

3,451,573(million yen)

3,416,439

137,933

259,078

3,278,505

3,157,361(million yen)323,905

55,526

29,693

268,378

294,212(million yen)

6,379
46,951
17,497
15,031
9,471
4,951

2,725
1,460
279
50
1,000
128

(18,289)(16,339)588(18,927)
1,861
138
-

3,653
45,491
17,217
14,9808,471
4,822

24,66863,291
16,90833,9597,610
4,812(million yen)(million yen)(million yen)(million yen)(million yen)-(million yen)(million yen)---

(5) Unrealized Gains/Losses
As of September
30, 2009% Change fromMarch 31, 2009

% Change from
September 30, 2008

As of March 31,2009

As of September
30, 2008(million yen)
Securities
56,813
5,907
20,87750,90535,935(million yen)Domestic stocks
7,795
6,374
(16,402)
1,421
24,198(million yen)Domestic bonds
47,273(6,586)25,33653,86021,937(million yen)
Foreign securities
7974,602
12,972(3,805)(12,175)(million yen)
Real estate
28,092
1,053(381)
27,03828,473
Notes:
1. Net unrealized gains on securities are calculated as the difference between the carrying value before mark-to-market and the fair market
value for securities with market value, other than trading-purpose securities. (The amount includes “monetary trusts,” but excludes
trading-purpose securities.)
2. Real estate is for domestic real estate, including land lease right, and the amount is the level after revaluation.

(6) Investment results and plans
Net increase(decrease) for the six
months ended
September 30, 2009

Domestic stocks
Domestic bonds
Foreign stocks
Foreign bonds
Real estate(million yen)(million yen)(million yen)(million yen)(million yen)Plans for the second half of the fiscal year ending March 31, 2009

54,639 Flat
3,108,506 Increase
18,425 Flat
89,949 Decrease
78,057 Flat

(7) Level of Indices where Unrealized Gains/Losses on Assets are Break-even
As of September
30, 2009
Domestic stocks (NIKKEI Average）
Domestic stocks (TOPIX)
Domestic bonds
Foreign securities(Yen)(points)（％）（Yen）

8,505764
1.7104(8) Forecast for the Fiscal Year Ending March 31, 2010
Forecast
Income from insurance premiums
Core profit
Policy amount in force
Annualized premiums for policies inforce(million yen)

Increase
Increase
Increase(million yen)

Increase(million yen)(million yen)(9) Cross Holdings with Domestic Banksi) Contributions from Domestic Banks
As of September 30, 2009

Funds
Subordinated Loans and Debentures(million yen)(million yen)

NoneNoneii) Contributions to Domestic Banks
As of September 30, 2009

Bank Stocks
Subordinated Loans and Debentures(million yen)(million yen)

NoneNone(10) Number of Employees
As of September
30, 2009
Sales employees
Adminisitrative personnel

persons
persons

4,441
1,302

% Change fromMarch 31, 2009

% Change from
September 30, 2008

1.8%
5.3%

3.3%
10.8%

As of March 31,
2009

As of September
30, 2008

4,362
1,237

4,300
1,175

(11) Over-the-Counter Sales through Banks （Sony Life's sales of OTC through banks are only for individual annuities products)
For the six months
ended September
30, 2009

Year ended
March 31,2009
% YoY Change

Sales since start ofSix months ended OTC sales throughSeptember 30,banks
2008
From October 2007 toSeptember 2009

(60.0%)
9591
2376.9%411476(45.0%)
4220
194
Number of new policies
Number11
Fixed annuities(78.1%)
59
31
206
Insurance premiums
Million Yen
6Note: Insurance premiums refer to single premium amount for single-payment policies, and a figure converted to a per-year premium forother policies.

Variable annuities

Number of new policies

Insurance premiums

NumberMillion Yen

For the six monthsended September30, 2009
Products completely clearedYear ended
March 31,2009
% YoY Change

Sales since start ofOTCsales throughSix months endedbanks
September 30,2008

From December 2002 toSeptember 2009

2121
Single premium Number of new policies Number
life insurance Insurance premiums
85
Million Yen
85
Level premium Number of new policies Number
4189185
plan term life
1965
Insurance premiums
Million Yen
45
insurance
Notes:
1. Insurance premiums refer to single premium amount for single-payment policies, and a figure converted to a per-year premium forother policies.
2. Number of new policies for the six months ended September 30, 2009 includeds Interest rate-sensitive whole life insurance,
Family income insurance, Family income insurance (non-smoker preferred risk), Long-term level premium plan term life insurance(with disability benefit), Level premium plan term life insurance (without surrender value), Semi-participating whole life nursing-careinsurance, Cancer hospitalization insurance, Comprehensive medical insurance and Semi-participating educational endowment insuranceAppendix
Other (for the six months ended September 30, 2009)
Measures against reoccurrence of Non-payment issues
Of measures enacted to prevent recurrence, major measures introduced during the current fiscal year include the following.
1. Sony Life changed the timing of sending customers a Notice Concerning Protection. From April 2009, the company began sending thisnotice several months prior to the policyholder’s birthday, providing an opportunity to enhance its after-sale service process.
2. Sony Life has developed an extensive system to improve drastically the flow of operations when assessing payments.
- In April 2008, the company completed extensive system developments, such as major revisions to its process flow and substantial
upgrades to the precision of inputting information involving requested documents (approximately ¥1.0 billion).
- Sony Life is currently undertaking large-scale system developments whch is schedlued to be completed in this discal year to enhance
the information provided at the time of payment and to raise operational efficiency.

Holdings of Securitized Papers and Other Sub-prime Related Investments
As of September 30, 2009
Fair Value

Total securitized papers
Of which, sub-prime linkedSPEsCDO
Other Subprime or Alt-A exposure

CMBSs
Leveraged Finance
RMBS
Credit Link Note/LoanOthers（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）（100 millionyen）

Unrealized gains/losses

Gains/Losses recorded inincome

18
（ － ）
－－－－－－－
18

(2)
（ － ）
－－－－－－－(2)

As of March 31, 2009

613
（ － ）
－－－－－－－613

604
（ － ）
－－－－－－－604<Reference>Sony Life holds convertible bond repackage notes (September 30, 2009 market value of ¥17.4 billion, unrealized losses of ¥0.3 billion)
and principal protected 30 year bonds with Nikkei 225 index linked coupon (September 30, 2009 market value of ¥43.8 billion,
unrealized gains of ¥2.2 billion.)
These amounts are included in "Net unrealized gains on other securities, (before taxes)" of Sony Life as of September 30, 2009.

Provision (reversal) of policy reserve of the general account assets for minimum guarantee for variable annuities and others
Six months ended Year ended March Six months ended
September 30, 200931, 2009
September 30, 2008
Provision (reversal) of policy reserve of thegeneral account assets for minimum guarantee
for variable annuities and others（100 millionyen）(5)

8040