ISSN 2644-2876
APACCIOOUTLOOK.COM

True Data

BIG DATAEDITIONTOP 10BIG DATASOLUTIONSPROVIDERS
2023

Awarded byTOP

BIG DATASOLUTIONSPROVIDER
2023

True Data
Awarded by

The annual listing of 10 companies that are at the forefrontof providing Big Data solutions and impacting the APAC industry

TOP 10BIG DATASOLUTIONS PROVIDERS - 2023

Building the Future withIntelligent Data

We’re acollaborative force
leveraging cloudinfrastructure
and AI solutions
from global tech
giants to develop
practical solutions

Hiroyuki Yonekura,President and CEOIn today’s digital age, where vast volumes of data are being
generated every day, businesses are awakening to thesignificance of harnessing its power. The art of gaining
accurate insight from ever-growing consumer purchasingdata stands as the linchpin in crafting a successful businessstrategy, guiding them toward becoming the maestros of
their worlds. Yet, amidst this journey, many find themselves
stumbling in the fog of untapped potential of data that cast ashadow of inefficiencies and obscured insights.
That’s where the leading big data platform
provider, True Data, can help.
It empowers retailers, consumer goods manufacturers andbusinesses with true potential of data using its eponymous
big data platform, built on the ever-growing volumes ofconsumer purchasing data. True Data is one of Japan’s largest
big data platforms that handles over 4.8 trillion yen (nearly $32billion) of data annually for 60 million active users, providing
a broad coverage of the Japanese FMCG market. Clients canefficiently leverage ID-POS data through a wide range ofrobust data utilization solutions—crafted with precision toenhance their operations. Its SaaS products are automatedplatforms with sophisticated UI and UX, allowing clientsto intuitively analyze the data without reading complicatedmanuals. Combined with the power of technologies likecloud and AI, these solutions are ideal for businesses toknow customers and enhance product development, sales
promotions, advertising, and inventory management.
“We support clients’ data marketing by serving as a onestop solution provider for data, technology, and utilization
know-how—three key elements for practical, field-useable
data application,” says Hiroyuki Yonekura, President andCEO of True Data. “We’re a collaborative force leveraging
cloud infrastructure and AI solutions from global tech giants
to develop practical solutions.”
True Data offers Shopping Scan, a robust data utilization
solution that helps retailers analyze purchasing data whileallowing retail buyers to provide data to manufacturers. By
efficiently analyzing this data, manufacturers can makepersuasive, data-driven discussions with retail buyers.
Eagle Eye is equipped with nationwide retailer purchasing
panel data, allowing all users to log in and understandconsumer purchasing trends by persona for the productssold in supermarkets and drugstores. This new, easy-to-use, highly scalable tool is widely used by consumer goods
manufacturers.
Illustrating Eagle Eye’s excellence is its recent successinvolving a prominent client that used the analyticalcapabilities of the product, along with the retailer’s POS data
and Eagle Eye market data, to identify the gap between thein-store purchasing trends and the markets. The manufacturer
discovered that their products’ sale was way less than themarket, highlighting the need for increasing sales throughpromotions. The client implemented targeted promotional
strategies within those stores, resulting in a significant
increase in sales.
Instances like these highlight the transformative potentialof its data-driven decision-making that is primarily driven
by True Data’s industry experience and customer-focused
mindset.
Staying true to this mission, the firm operates a consumerpurchasing panel that statistically processes all connected
retailers’ data to provide clients with data on the purchasing
conditions of the markets. This helps them understand thechanges in consumer behavior that can’t be captured by theirstore purchasing data. Clients can also compare their datawith the market data to see where the potential for further
sales growth lies.
It also goes beyond a typical solution provider to createa business development ecosystem that externally provides
statistical purchase data. The KURASHI360 service
multiplies various consumer big data, including income,number of households, purchasing trends, and mobility
information, helping understand the lifestyle transformation
based on preferences, values, and purchasing trends ofconsumers living in each region.
“Our goal is to create a future with data and wisdom,
and we’re also expanding to other consumer big data such as
Location Info,” says Yonekura.

Combining the market coverage as an ID-POS data
platform with other consumer big data, it aims to expand
as an ecosystem that collaborates with tech and advertising
agencies looking to utilize ID-POS data in new areas likeadvertising and business analytics. For example, the Poswellservice assesses the impact of YouTube ads on in-store sales
for consumer goods manufacturers. With the growing demandfor online advertising, it’s vital to understand how video ads
affect physical store sales. Poswell uses Google’s causal
impact model and analyzes a massive amount of statisticalpurchase data to measure the real effect of YouTube ads onin-store sales. This service aims to enhance advertising costeffectiveness and support post-pandemic economic recovery
from an unbiased standpoint of an ID-POS data platform.
True Data is expanding its offerings in business analytics.
This includes the development of a POS data cleansing
service, enabling consumer goods manufacturers to cleanand refine POS data from retailers in diverse formats. Italso offers a comprehensive data analysis platform tailoredspecifically for consumer goods manufacturers.
True Data promotes human resource development bycollaborating with educational institutions, including highschools, universities, and vocational schools, to nurture datasavvy individuals. It is a proud supporter of the Data-driven
Regional Education Association for Marketing (DREAM),
participating as a corporate member in developing data
marketing programs to foster student development. Its
commitment extends across generations as it engages inactivities aimed at shaping a data-driven future.
The future holds even more potential for growth as True
Data draws on expertise and data resources to expand beyond
consumer marketing and contribute to the solutions required
for a sustainable society. This includes reducing food loss,
eliminating production waste, and using data to visualize andaddress regional issues.