Image creation for a global
multi-sport brandadidas Japan K.K.
Office: ADIDAS JAPAN K.K.,TokyoDesigner GARDE USP
Design / Garde USP - Christopher C. Brooks, Junko Tateishi,
Yoichiro Sato, Masayuki Tsuda, Michael Dungca
Collaboration / Project Management - Jones Lang LaSalle
MEP Design - P.T. Morimura
Graphics - Prosper graph
Art wall - Kobayashi Kogeisha
Construction / Mori Building
Photographs / Nacasa & Partners

A workplace that represents the brand
Garde took on the challenge of creating asingle work environment to bring together
multiple brands with different identities andcharacteristics. This meant avoiding thetemptation to express each brand individuallyand rather focus on elements that unite andreinforce the historical growth of the adidasgroup brand. Garde focused on 4 overarching
concepts to drive the project design andcreate the ideal work environment:•Leverage the history and legacy of theadidas group brand to build a deeper
understanding with consumers and staff andreinforce a one-company culture•
Seamlessly integrate sports and work tocreate a unique environment that reflects thevalues of adidas•Utilize technology to effortlessly share
information among staff but also to easilychange the brand message to consumers•Implement a best practice strategy toachieve an environmentally friendly andenergy responsible workplace
The reception is an unusual mix of fluid
modern forms, hexagonal shapes, naturallight, and natural materials that define aunique lifestyle of sports and work. The
connection between past, present, and future
is captured in a mosaic image of Adi Dassler(founder) made of 14,000 removable soccer
cleats.
Typical office floors are organized aroundcentralized “Communication Hub” lounges thatare stacked vertically and connected by acommunal stair branded with the founder’s 31
principals for success. Pantries, presentation
rooms, and main product storage are also
located here to create a myriad of situations
for staff to interact with each other. One entire
floor is dedicated to the showroom functionthat can accommodate year-around productevents,
Top: Original hexagonal lighting at the 45F reception.
Below: A mosaic image of the founder behind the reception.
Right page: Meeting area with stick screen for privacy.

Top: Presentation room
Left: Terrace (photograph: Garde USP)
Right: 45F plan

fd45F PLAN 1 : 800

a 500 person seminar, key accountpresentations, and houses 2 dedicatedbrand showrooms. The rooftop café is aconcrete and weathered wood spacedesigned to contrast against the glass andsteel nature of the modern skyscraper.
The staff decompress as they look out
over the open terrace with panoramic
views of Tokyo.
The design of the adidas Japan
headquarters looks to the future while
having an eye on the past. As the adidas
Group continues to grow, change, andevolve over time, so will this unique designof this workplace environment.
(Christopher Brooks, AIA, Garde USP)

adidas Japan:

Business data

Address: Ark Hills Sengokuyama
Mori Tower 42-47F
9-10 Roppongi Itchome,Minato-ku, Tokyo
Scope of work: Interior renovation
Area: 15000 SQM / 42-46F (2000 SQM)
47F (500 SQM)
Construction period: August 2012 to May 2013
Contractor :MEP / P.T. Morimura
Lighting / Modulex, Yamagiwa, Modular Japan
Audio visual / Media Access Group
Furniture / Steelcase, Okamura
Millwork / Okamura
Sign / Daikan

Open: January 2013
Tel. (03) 6872 – 3000
Company: adidas JapanStaff: 500
Facilities: Conference room, open office,showroom, café

Materials:
Floor / Carpet, wood, mortar and vinyl on building
standard raised floor
Wall/ PB+AEP, PB+wall covering, calcium silica
board + wall covering, demountable partition,
glass partition, reinforced glass
Ceiling / Building standard system ceiling,
exposed ceiling, PB ceiling
Furniture+fixture / Corian, back-colored glass,wood veneer, plastic laminate