What isthe Loyalty
Program?

What is the Loyalty Program?

Are you ready to takeyour affiliate journey
to new heights?
Look no further! We
present our new Loyalty
Program, where youreffort means better
opportunities!

Our program empowers affiliates likeyou, providing a tiered benefit systemthat rewards your dedication and fuels
your growth.
What benefits are you talking about?
The system is simple: You will belong
to one of our four tiers dependingon the sales you generated last quarter.
Each tier increases commissions
or bonuses and improves the supportand benefits we offer you as an Affiliate
Program.

02

What is the Loyalty Program?

Check them outTiers

BasicSilverGoldPlatinum

0-4 sales
per quarter

5-19 sales
per quarter

20-49 sales
per quarter50+ sales
per quarter

Partner Commission

$200

$250

$300

$350

Incentives$200 for QoQ incremental sales
Increased commissions for trials during first 2 months for new affiliates

Which Tier Am I?

$200 content
bonus fornew affiliates

$500

$1000

$1500

Educational
Materials

Basic + Pre-madechecklist for
new affiliates

Advanced

Advanced

Advanced

Semrush Access2 weeks limitedaccess forcontent creation

3 months
with yearly
review

6 months
with yearly
review

12 months
with yearly
review

7-day trial

14-day trial

QuarterlyContent Bonus

Special Offer
for Audience
Personalized Creatives

NoFeatured on Semrush

Account Manager
Assigned

Reports

14-day trial + co-branded
landing page
Yes

NoCall withmanager uponreaching 1st sale

Report on Impact

Contact us with any questions or read our Frequently Asked
Questions to learn more about the program.

Yes

Yes

Personalized monthly reportfrom account manager

Let’s grow together!
03

What is the Loyalty Program?

FAQ
How do I know whatpartner level I am at now?
You enter a specific partner level basedon the number of First Purchases you
generate during a calendar quarter.
You can find the Loyalty Program’s
document with all the details about
partner levels in the Resources section
in your Impact account: Content →Resources → Semrush Loyalty Program.
Every quarter, we will send you an email
informing you about your current level.

If you have any questions,
you're always welcome
to contact our team via
affiliates@semrush.com.

04

What is the Loyalty Program?

When do you
recalculatepartner levels?

Partner Levels are recalculated
every 90 days based on thenumber of First Purchases
you generated for a previous
Calculation Period.
Calculation Period is a calendar quarter.
This means the period when we evaluate
partners’ results to assign them theirpartner level further. For example,
Quarter 1 is a period from January 1 till
March 31, etc.
Example: The number of sales you
generated for the 1 October—
31 December Calculation Period will
determine your Partner Level for
15 January—15 April.
Commission structure will be
automatically updated on Impact via
your Contract terms according to yournew Partner Level.

05

What is the Loyalty Program?

I've just joined theprogram. Whatpartner level am I at?

How do I get mybenefits?

You automatically start

To request benefits available for yourwith the Basic partner level if you'repartner level, please contact youra new affiliate and have just joined

Account Manager directly or send

the Semrush affiliate program. We

your request to our support team via

have benefits for ALL partner levels,affiliates@semrush.com. We'll work

so at a Basic level, we also have very

on your requests as soon as possible.

nice perks for you!

Please remember thatspecific benefits arevalid during the assigned
Partner Level period(for example, fromJanuary 15th to April 15).

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What is the Loyalty Program?

Loyalty Program Terms
GeneralSemrush Partner Levels aredesigned to motivate ourpartners to grow theirresults and to support theirachievements with a benefit
program system. The higher
your level—the more benefits
you get!
The Affiliate Program Commission
structure details are set forth below
and depend on the Semrush PartnerLevel (defined below). This Commission
structure may change at any time, inour sole discretion.
Capitalized terms not described hereinshall have the meanings assigned tothem in the Semrush Affiliate Program
Terms. This Loyalty Program isgoverned by this Loyalty Program Terms
and Semrush Affiliate Program Terms.

07What is the Loyalty Program?

Period & Calculations
Partner Levels arerecalculated every 90 days
based on the number of sales*
you generated for a previous
Calculation Period.
Calculation Period is a calendarquarter. This means the period whenExample: The number of sales
you generated for the Calculation
Period of 1 October—31 December
will determine your Partner Levelfor the period of 15 January—
15 April.

we evaluate partners’ results to assign

Commission structure will bethem their partner level further.

automatically updated on Impact

Example: 1 Jan—31 Mar.

via your Contract terms according

A Partner Level is assigned on theto your new Partner Level.

15th of the subsequent month after
the end of each Calculation Period,
and you will benefit from your level
for the next 90 days.
This means the number of sales*sales means First Purchases of the SemrushCore Subscriptions Plans only (Pro/Guru/Business). Other Semrush products' First
Purchases will not be counted for affiliates
partner levels.

you generated for the quarterly
period of 1 October—31 December
will determine your partner levelfor 15 January—15 April.

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What is the Loyalty Program?

ExampleAfter January 15th, an affiliate with
An affiliate generated 7 First
Purchases during a Calculation a Silver partner level can reach out to us
Period that started on October asking for the Silver level perks, like up
1 and ended on December 31. to $500 sponsorship per Quarter, up
to two months GURU, etc.
An affiliate is in the Silverlevel now.
A new Partner Level should be assigned

An affiliate receives the Contract update

to an affiliate on January 16 and be valid

with the higher commission modelfor the following 90 days till April 15.

of $250/sale via Impact on January 15th,and it will be valid for the next 90 days.

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What is the Loyalty Program?

Benefits
Benefits are valid during
the assigned Partner Level
period (for example, 15January—15 April).
Let’s say you’re a Silver partner.
During this Partner Level period,
you may get the following benefits:$250/sale
Up to* $500 sponsorship per
Quarter, meaning any promo
campaign sponsored for you by
Semrush should be completed

14-day Trial, meaning you’reeligible to request a 14-day
Semrush trial for promotion
during your then-current PartnerLevel. If later your Partner Levelis downgraded, the 14-day trial
may be deactivated and you’ll
need to replace your affiliate
links with a standard 7-day trial.

*an amount of a sponsorship bonus
for Partner Levels is subjectto discussion with your AccountManager based on the content typeand its related qualification.

during your then-current Partner
Level period
Up to two Months GURU, meaning
you’re eligible to request a freeSemrush subscription during
your then-current Partner Level
period only10