〔Delayed〕The original disclosure in Japanese was released on June 13, 2013 at 15:00 (GMT+9)

June 13, 2013
Best Bridal, Inc.
President and CEO: Masayuki Tsukada
Securities code: 2418 (First Section, Tokyo Stock Exchange)
For information, contact:
Tomoharu Fujitani
Director and Manager, Administration Division
Tel: +81 3 (5464) 0081
http://www.bestbridal.co.jp
Notice of Stock Split, Adoption of Unit Share System, Partial Amendment to Articles ofIncorporation, Revision to Dividend Forecast, and Partial Change to Shareholder Special
Benefit Plan
The Board of Directors of Best Bridal resolved on June 13, 2013, to implement a stock split,adopt the unit share system, partially amend the Articles of Incorporation, revise the dividend
forecast, and make a partial change the shareholder special benefit plan.
1. Purpose of Stock Split, Adoption of Unit Share System, and Partial Amendment toArticles of Incorporation
Best Bridal has decided to conduct a stock split at a ratio of 200 to one and adopt the unit sharesystem, defining 100 shares as one unit. The purpose is to change the investment unit to 100
shares a unit in accordance with the “Action Plan for Consolidating Trading Units” announced byJapanese stock exchanges on November 27, 2007, and to increase the liquidity of the stock andexpand its investor base. The result of implementing this stock split and adopting the unit sharesystem will be to reduce the effective value of one investment unit by half of the current level. In
conjunction with these changes, the Company’s Articles of Incorporation will be partiallyamended.
2. Overview of Stock Split(1) Method
Shares of common stock held by shareholders whose names appear on the register ofshareholders as of June 30, 2013 (since June 30 is a Sunday, the effective record date will beJune 28, 2013 (Friday)) will be split at a ratio of 200 to one.
(2) Increase in shares resulting from the stock splita) Shares outstanding prior to the stock split: 244,800 sharesb) Increase resulting from the stock split: 48,715,200 sharesc) Shares outstanding following the stock split: 48,960,000 sharesd) Total number of shares authorized prior to the stock split: 979,200 sharese) Total number of shares authorized following the stock split: 195,840,000 shares(3) Schedulea) Public notice regarding the setting of the record date: June 14, 2013 (Friday)b) Record date: June 30, 2013 (Sunday)c) Effective date: July 1, 2013 (Monday)(4) Change in capital stock
There will be no change in capital resulting from the stock split.
Capital stock as of June 13, 2013: ¥472 million
3. Adoption of Unit Share System(1) Number of shares constituting one unit
The unit share system will be adopted and the number of shares constituting one share unit will
be one hundred (100).
(2) Schedule
Effective date: July 1, 2013 (Monday)
Note: The trading unit for Company’s shares on the Tokyo Stock Exchange will be changed to
100 shares on June 26, 2013 (Wednesday).
4. Partial Amendment to the Articles of Incorporation(1) Reasons for amendment
In accordance with the stock split and the adoption of the unit share system described above,
the Articles of Incorporation will be partially amended on July 1, 2013 (Friday) by resolution by
the Board of Directors, pursuant to the provisions of Paragraph 2, Article 184, and Article 191 of
the Companies Act.
a) Article 5 of the current Articles of Incorporation will be amended in order to increase Best
Bridal’s total number of shares authorized to be issued, in accordance with the ratio of the stocksplit.
b) Article 6 will be newly established in order to adopt the unit share system and to set thenumber of shares constituting one unit at one hundred (100) simultaneously with the stock split.
c) The number of the current Articles of Incorporation will be renumbered from Article 7 onward.
d) A Supplement will be newly established in order to prescribe the effective date for theamendment to Article 5 and the establishment of the new Article 6.
(2) Contents of Amendment(Parts to be amended have been underlined.)
Current ArticlesChapter 2. Stock(Total Number of Shares Authorized to beIssued)

Articles after Amendment
Chapter 2. Stock(Total Number of Shares Authorized to beIssued)

Article 5. The total number of sharesauthorized to be issued by the Company shallbe 979,200 shares.

Article 5. The total number of sharesauthorized to be issued by the Company shallbe 195,840,000 shares.

[Newly established]from Article 6 to Article 44(Text omitted)[Newly established](Number of Shares Constituting One ShareUnit)
Article 6. The number of shares constituting
one unit shall be one hundred (100).
from Article 7 to Article 45 (Unchanged)
Supplementary provision
The amendment to Article 5, the establishmentof a new Article 6 and the renumbering of thearticles shall take effect on July 1, 2013. This
supplementary provision shall be deleted on
the effective date.

(3) Schedulea) Resolution by Board of Directors to amend Articles of Incorporation: June 13, 2013 (Thursday)b) Effective date: July 1, 2013 (Monday)
5. Revision to Dividend Forecast
In conjunction with the 200-for-1 stock split effective July 1, 2013 (Monday), the Company isrevising its per-share dividend forecast included in the financial results announced February 14,2013, from ¥1,000 per share to ¥5 per share. (This represents the forecast per-share dividend
announced prior to the stock split divided by the same ratio as the stock split, and therefore thedividend forecast is effectively unchanged.)
Additionally, since the stock split is effective on July 1, 2013, the dividend at the end of thesecond quarter of the fiscal year ending December 31, 2013 with a record date of June 30, 2013,is unaffected by the stock split and the Company plans to pay ¥1,000 per share in dividends inaccordance with the previous forecast.
6. Partial Change to Shareholder Special Benefit Plan
(1) Reason for change
In conjunction with the stock split, the presentation criteria for shareholder benefits will change.
Additionally, since the effective date of the stock split will be July 1, 2013, the Company plansto grant benefits under the current plan to shareholders whose names appear on the register ofshareholders as of June 30, 2012 and who own one share or more (standard for benefits
described below in the section entitles “Criteria prior to change” in (2) Details of plan changes).

(2) Details of plan changes
Presentation criteria
Criteria prior to change(until June 30, 2013)

Own oneshare or more

Criteria after change(from December 31,2013)

Own one unit
(100 shares) ormore

Own two units(200 shares) ormore

Benefits(a) One coupon offering a 30% discount on meals
at restaurants operated within the Best Bridal
Group’s facilities and discounts on overnightstays at Group-operated hotels.
(b) One QUO gift card worth ¥1,000.
(a) One coupon offering a 30% discount on meals
at restaurants operated within the Best Bridal
Group’s facilities and discounts on overnightstays at Group-operated hotels.
(b) One QUO gift card worth ¥500.
(a) One coupon offering a 30% discount on meals
at restaurants operated within the Best Bridal
Group’s facilities and discounts on overnightstays at Group-operated hotels.
(b) One QUO gift card worth ¥1,000.

(3) Plan benefit after change(a) Shareholders entitled to benefits:(b) Benefits(c) Period for presentation of benefits

Shareholders whose names appear on theregister of shareholders as of June 30, 2013and December 31 and who own one unit (100shares) or more.
One coupon offering a 30% discount on
meals at restaurants operated within theBest Bridal Group’s facilities anddiscounts on overnight stays atGroup-operated hotels.
One QUO gift card worth ¥500 forshareholders who own one unit (100shares) or more.
One QUO gift card worth ¥500 forshareholders who own two units (200shares) or more.
Shareholders whose names appear on theregister of shareholders as of June 30 will
receive their coupons and gift cards in thebeginning of September. Shareholders whosenames appear on the register of shareholders
as of December 31 will receive their couponsand gift cards at the end of March, following
the completion of the annual general meetingof shareholders.