ANNUALREPORT
Our Fiscal Year
1 July 2021 - 30 June 2022

FEWJAPAN

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About FEW JapanAt 40 year s old in 2022, FEW j apan is one of thelongest r unning womxn’s pr ofessional association inJapan. Our member s are from all r egions andrepr esent the following activities.

CorporateResearchers

Entrepreneurs

Academics

Freelancers

Homemakers

Creatives

Educators

Students

Important Statistics
Years In
Service# Of
Members# Of
Mailing List

YearlyEvents# Of
Attendees

40250+

2500+

13750+01

Executive Summary:Highlights about our Vision,
Mission, and Social Impact

MISSIONFEW Japan is the go-to place for personal and professional
development and a safe space for diverse, intercultural
English-speaking women in Japan.

VISION
Our aim is to create a collective community that bridges
values by mobilizing insights from our lived experiencesof adversity.

SOCIAL IMPACT
We consciously use this superpower to build empathy
and solidarity with others, and we invest in our members
as the most coveted source of “global talent” in Japan.

02Member-Serving Programs:
Community-building
KPIs
Double the individual membership from 108 to 250+
Peer-to-peer program attendance of over 80 individuals overthe year
4 meetings of the peer-to-peer program
4 monthly virtual members for all members and guests
2 virtual lunches covering FEW's 40th anniversary andacceptance towards Transgender Women
3 special events about womxn in STEAM, our corporate
members and the first in-person meet up for women living inregional areas outside of Tokyo

Core activities

M EMB ERS - O NL Y
MO N TH LY MEE TI NG S
WI TH EX PE RT S P EA KERS

Learn frominspiring women on

PEER TO PEERM E NTO RINGC ARE E R ST RATE G Y
S E MI NAR

RE G I ONA L STAR S
L UNC H ES

SP EC IA L
EV ENTS

Our Peer-to-Peer
Program ofSuper-charge yourenergy andWe aren’t justcentered in Tokyo!

We also holdannual special

a variety ofannual

motivation throughOur community

events including a

intriguing topics

mentoring

this full-day

includes kickass

Shinnenkai whereand current events!

includes threeseminar where you

women based inindividual

Recent topics haveincluded digital

different tracks

will make friends

regional capitals

members gain

to choose fromtransformation,

for corporates,and gain valuable
professional

across Japan. We
are hostingexclusive access tonetwork withreadings fromentrepreneurs,

insights andregional lunches

representatives ofauthors, how to

and pivoters

contacts. There isthat rotate aroundour valuableobtain businessplenty of time forthe country. You

corporatefunding,

figuring out theirnext steps, so you

networking overbecome the starmemberssustainability,

can pick a track

diversifying tech

and find yourlunch and during
workshop activities.

host, gather yourregional network,

supporting ourmission.

and more.

people!

invite FEW members
to connect!

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Number of EVENTS from fiscal year
July 1st 2021 - June 30 2022
13 events in TOTAL
Events - FEW Japan

Evening digital events(Monthly Meetings) - 4

Pivot your Career
through Peer-to-Peer
Mentoring and Solidarity

Beyond Bootstrapping!
Funding pathways for techand regional revitalization

An evening with
Karen Hill Anton

Summer Socialand Games Night04

Virtual digital events(Virtual Lunches) - 2

FEW JAPAN’s October 21st Virtual
Lunch – FEW 40th Anniversary
HERstories

May Virtual Lunch-Building
Acceptance Towards
Transgender Women05

Special Events - 3Public-facing special event: Diversifying
Tech & Womxn in STEAM: Japan and theWorld 2022

Spotlight on corporate
members Shinnenkai:Shinnenkai Social

Regional Stars Lunch (first inperson lunch since Corona):
Meet up in Fukuoka

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Peer to Peer Program Events - 4

P2P event, Decoding Your
Individuality part 1a

P2P event, Decoding Your
Individuality part 1b

P2P Event, Clarify Your
Vision Throughout 2022

P2P Event,March 202207

Membership Growth and
Financial Contributions
Membership-Sponsorship Policy wins

Individual member growth and gains
FEW Membership doubled in the last year with women from not just Tokyo
but around Japan -- and the world -- joining the FEW community.
Living in Japan can be challenging, especially as an empowered woman.
We have create a safe space for modern women to validate theirexperience, celebrate their skills, and lift each other up as empoweredwomen!

Organizational member growth and gains
To better serve our organizational members, FEW developed monthly checkins and quickly identified bottleneck issues with them through concierge
services and both virtual and in-person gives.

Corporate Sustaining member growthand gainsFEW expanded its offerings and added an additional tier of membership toserve smaller businesses.

Board of Directors growth and gains
We established 2-person teams and team building training workshops to beable to support each other better and reduce the workload.

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How We Serve Our Members
Learn
Peer to Peer (P2P)
Monthly Member
Meetings
Career Strategies
Seminar (CSS)International
Women's Day (IWD)

Connect

InspireRegional
lunches
FEWsion slack
channelSocial Media

2022-3 theme:
UnconventionalJourneys
External speakers
Internalmentorship

Who We Serve
The FEW membership story began 40 years ago with expat women professionals
from mainly Western countries who wanted to connect and build theircareers/community in Japan, in an English-speaking context. The organization
grew, and began to reflect the changing population: immigrants and expats
from around the world began to call Japan home.
Our Members: A mix of 250+ Japanese andinternational women in a wide variety ofprofessions and life stages: corporate staff,
homemakers,
entrepreneurs,
solopreneurs,educators, researchers, scientists, those who aresearching for their next step and more..
Our Programs: Themed monthly meetings, regional
lunches, professional and personal networking andtraining, all focused on empowering women’s
professional and personal lives, all given in English.
Our Board: A diverse Board of Directors serves 2-year terms and commits tofacilitating excellent programs for our individual members, serving ourorganizational members, and building the community.

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Our Stakeholders
As a membership-based organization FEW's core stakeholders
comprise Members, Corporate Members and the Organization
itself,whileGuests

andAdvocates&Alumni

alsoplayanimportant part in sustaining and supporting FEW activities.

Members

Corporate
Members

Organization

Guests(PotentialMembers)

CORE STAKEHOLDERS

Advocates& Alumni(FormerMembers/Supporters)

FEWsionFEWsionisourchannel.

Ourpopularandengaging

membersuse

FEWsionmembers-onlytoconnect

Slackbetweenmeetings, share their wins, their asks, and to uplift and support
one another in their careers, family and creative activities.
This is also where our members can ask questions and connect
directlywith

ourcorporate

members.

Naturally,someguidelines are in place to ensure a positive experience for all
involved.

10Our Board of Directors (BOD)
For good governance and training women for board service aswell as increasing their professional development we held thefollowing meetings last year:

Attu ned tea m bui ld in g tr ai ni n g wo rk sh o p fo r o ur B O D’ s
pr of ess io na l d ev el opm en t
Mo n thl y B O D m ee tin g s a n d DX tr a in in g on ou rg ov er n an ce a n d da ta sy stem sT w o a n nua l BO D str at eg ic pl a nn in g of fsi tes

11Marketing Strategy
Sent out 12 newsletter and 10 save the date letters
Used paid ads to increase FEW's visibility
Published 24 events including event recaps
New landing page for easier recruitment of new members
FEW HERstory videography
Refreshed logo
Launch of members-only Slack space to support connection
and community-building among our members.

Newsletter Year 2021 - 2022
Annual Calendar

FEW's NEWSFEW EVENTS

RecipientContent

12 Newsletters Once a month

Members Total:
250+

Event info,
updates fromthe presidents,
each sub-team,and sponsors

10 Eventletters Once a month

Members andnewsletter
subscribers
Total: 1666

List of upcoming
events with add
event tocalendarbuttons

12Social Media Presence
Number of followers
Twitter236
LinkedIn
655

Facebook2534

Instagram
830

Paid ads for events and for the organisation
We enhanced our social media presence by using paid ads andsocial media management platforms. This helped us manage
multiple networks and profiles as well as increased FEW's visibility.

13Refreshed Membership Landing Page
This year we also created a new membership landing page. We
wanted to emphasize the benefits of becoming a member and how
new FEW Members can navigate their lives around the FEWcommunity.

Member Benefits - FEW Japan

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FEW HERstory videography
For our 40th anniversary event, we were pleased to explore thesecrets to the sustainability of FEW Japan over some 40 years. We
invited back FEW all stars – past presidents, directors, and event
leaders – who dedicated precious time and energy to steward ourorganization. We created a videography with each woman sharing
their story about their connection to FEW and what effect it had on
their life's.

15Refreshed Logo
We undertook a mighty effort to refresh the FEW Japan logo inhonour of our 40th anniversary and still new status as anincorporated association. Members were invited to share their
feedback about which of the four different logo designs they
preferred and the opinions and sharing that rolled in wasoutstanding.

A few FEW Member Voices on the New Logo Design:“All of the new design logos are very creative with their own
meaning and representation.”“I appreciate that you are asking for feedback from members. I
feel the logo needs to incorporate a link to Japan since this isour host country.”“I think the refreshed existing logo is the best option. It looks
modern and will be very versatile in many formats.”

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Testimonials

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Many Thanks to our CorporateMembers!
FEW ’s a c tiv iti es ar e s up po r ted b y va rio us b us ines s e s,o rga niz at io ns , and netw o r ks tha t s ha re the s a m e v is i o n a nd w ant
to s up po rt F EW J ap a n a nd it s c o m m uni ty.
In a d d itio n to t he in di vid ua l m e m be rs , FEW J a pa n i s s up p o rte d by
Co rp o ra te Su st ain ing Me m be rs a nd O rg ani za tio na l M em b e rs .

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Thank you from ourBoard!

Board ofDirectors
2021-2022
J ac k ie F. St eel e, P resi den t
Te rri M a c M il la n , c o-P res ide nt
Kyo ko N ag a no , V ic e P r esi den t
S te ph a ni e Ba y, c o -V ic e Pr esi den t
S h i zuk a S uzu ki, M e mber sh ip Di r ec to r
C o rin n W il so n , M emb ersh i p c o- Di r ec t or
Tra c ey No rth c o tt , Pro g ra m Di r ec t or
J e mma Ga ll a gh er, S p ec i al E ven t s c o- Di r ec t or
T if fa n y R os sd al e, S pe c ia l E ven ts D i r ec to r
Li l ly Ha rt, S p on s ors hi p D ir e c to r
T i a Ha yg oo d, S p on so rs hi p c o -Di r ec t or
Ma ki Ki ta ha ra , Pub li c R el at io n s Di r ec t o r

FEWJAPAN

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