PRODUCT OVERVIEW

OpenText Exstream Content Author
Easily add or update relevant messages, offers and correspondence todrive action.

Deliver relevant
and timely
customer
communications

When business and marketing professionals need tocommunicate something important to customers, such as a
new product or service, it can be frustrating to wait for IT tomake those changes—the content is ready, the time is right,
but it can’t be sent. Often, when the communication does go

Createcommunications
and modify content
without help from IT
Define when andhow content
gets usedout, that perfectly timed window of opportunity has passed andthe message has lost relevance.
Marketing and business users know content is king. The ability to get relevant,personalized communications to a target audience in a timely manner is critical tosuccess. OpenText™ Exstream™ Content Author, part of the OpenText™ Exstream™
product portfolio, enables non-technical business users to create communications,
letters and emails, and straightforward contracts by selecting a communication
template and adding specific content, messages and clauses without help from theIT department. This allows the people who know the content best to drive the rightcontent and respond to customer demands and market changes in real time.

Gain control of customer communications

AI-assisted content
authoring

Users can simplify customer communication processes and easily create, change
and personalize marketing and business content with Exstream Content Author.
It gives users complete control of crafting and editing content, as well as creatingcontent and business rules as needed.

Designed for non-technical business users, its tight integration with Exstream
allows content changes to be applied without re-packaging the application/
template. Through the Exstream repository for managing all content design
assets, users can share content, such as messages (text and graphic) and clauses,
leverage stored content, keep track of versions and see a list of where clauses andmessages are used and the impact changes have on other communications. Users
can easily preview changes and edits in real time to see how the content will look in
the context of the communication, allowing even faster time to market.
Other content authoring interfaces require content management to take place ina cloud environment and include additional steps to bring the content back onpremises for production—adding complexity and slowing time to market. WithExstream Content Author, this is not necessary. Users can react to market changes
and competitive offers faster by sending relevant, targeted letters and emails—
without help from IT—designed to change customer behavior, increase loyalty andimprove profitable growth.

Design communications that keep up with your customers
Customers do not stay the same. Not only are they moving to digitalcommunications on a variety of devices, they also start families, take vacations, buyboats and grow older—all of these events can provide an opportunity to engage
them with relevant messages and offers. With Exstream Content Author, teams canedit messages in customer statements, account summaries or correspondence—and update that content on their own timelines.
With Exstream Content Author, it’s as simple as:
1. Pulling up a communication template
2. Selecting an area to edit and adding pre-approved or free-form text and images
3.Publishing the relevant messages to customers

Highlighted message frames make it easy to identify editable areas.
Easily add or update content within communications for digital or
print/page delivery.
The latest release includes AI-driven assisted authoring to provide content owners
with additional information to ensure proper sentiment, readability and grammar areused. Content owners can easily see if their copy is considered positive, negative orneutral (sentiment) and whether it is considered to be based on opinion or fact. The
AI engine also checks grammar and measures readability according to the Flesch
Reading Ease scale.
Content Author users can also manage and track content variations. Business users
can create and manage content objects with similar ideas but contain differences
based on jurisdiction, organizations, language or demographic data. Thissignificantly reduces time spent managing changes and eliminates the challenge fornon-technical users to control the targeting for the alternate variations through asimplified interface.
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Exstream Content Author also delivers excellent user experience with the ability
to simulate views, allowing content owners to easily see how a communication
will look based on current values from one or more sample data files. Users canoverride variables to test unlimited combinations of values to ensure the rules
provide the expected results.

Exstream Content Author simulation view
The Exstream Content Author Visual Compare view has been enhanced to not only
identify text-based differences from one version to another, but also capture formatchanges including font differences, font size differences, font styling differences,superscript and subscript changes, and font color changes. This allows approvers
to quickly identify changes between the submitted-for-approval version of thecontent and the current approved version of the content, resulting in a faster,streamlined approval process.

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Users can compare the current and previous versions, making it easy to see how
the content looks before and after changes.
Exstream Content Author features• Assisted Authoring—content authors can check sentiment, readability and grammar, ensuring the right tone and meaning
is conveyed to the target audience.
• Easily manage variations—users can create and manage content that varies due to language, jurisdiction, demographic orother data.
• Assign effective and expiration dates for content—Users can control the effective date for content and the ability tocreate and approve multiple versions of content, reducing chance that incorrect version of content is included.
• Configuring content for the Table of Content—Great for more complex communications like contracts and booklets,
users can identify content as an item that should automatically be included in the TOC for quick reference inthe communication.
• Adding multilevel numbering capability—Expanded multi-level numbering to support more complex contracts, users can
now have content inherit the previous levels numbering to provide a (1.1.1…) type numbering for a clause or within
the clause.

Deployment options
Join the conversation
Learn more

Exstream Content Author is available as part of the Exstream platform and as acontainerized version with Exstream CE.

About OpenText
OpenText, The Information Company, enables organizations to gain insight throughmarket leading information management solutions, on-premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• Twitter | LinkedIn

opentext.com/contact
Copyright © 2022 Open Text. All Rights Reserved. Trademarks owned by Open Text.
For more information, visit: https://www.opentext.com/about/copyright-information • 05.22 | 20601EN

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