To members of the press
Press release
May 31, 2022
Metro Ad Agency Co., Ltd.
LIVE BOARD, Inc.

LIVE BOARD Launches Demonstration Experiment for DigitalOOH Ad Delivery Using LIVE BOARD Marketplace and“M Station Vision” on Tokyo Metro Marunouchi Line,
with 72 Screens Across 6 Stations

Metro Ad Agency Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kenichi Higo; hereinafter, “Metro Ad Agency”)
and LIVE BOARD, INC. (Address: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, “LIVE BOARD”)
jointly launched a demonstration experiment to connect and link a total of 72 screens of “M Station Vision”(hereinafter “MSV”) installed on the walls across the platforms in six stations (Tokyo, Ginza, Akasaka-mitsuke,Shinjuku-sanchome, Shinjuku, and Nakano-sakaue) on the Tokyo Metro Marunouchi Line to LIVE BOARD Marketplacefrom May 2, 2022. This experiment will enable MSV advertising screens to be sold for impressions (numbers ofviewers) based on the number of people estimated to have actually seen the advertisement, in addition to theconventional sales method of specifying the time period and frequency for ad delivery.
Metro Ad Agency and LIVE BOARD will continue to create new value for the growth of the digital OOH market by
effectively and efficiently managing public transit advertising and will further advance ad delivery suited to diverse
lifestyles.

◆ Media Information
Media name: M Station Vision（MSV）
Installed stations: 6 stations on Marunouchi Line (Tokyo, Ginza, Akasaka-mitsuke, Shinjuku-sanchome, Shinjuku, andNakano-sakaue); 12 screens at each station (72 screens total)
Screen size: 70 inches
Airing time: 6:00 to 23:00
Media details: https://www.metro-ad.co.jp/en/media/＊The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.

◆Company Profile
About Metro Ad Agency Co., Ltd.
A communication partner that continuously resolves customer issues throughits deep knowledge of Tokyo
Metro Ad Agency manages and sells media for Tokyo Metro's fleet of trains and stations that connect business andshopping areas in central Tokyo, such as Ginza, Omotesando, and Otemachi.
Metro Ad Agency offers transportation media with high visibility that effectively leads to purchasing behavior throughstrong information-dissemination capability and efficient advertising appeal.

Company nameMetro Ad Agency Co., Ltd.

Representative

Representative Director, President Kenichi Higo

Address

NBF Toranomon Bldg. 4F, 1-6-21, Nishishimbashi, Minato-ku, Tokyo

Capital50 million yen

Start of operation /April 1, 2007

date of establishment
Business description
WebsiteGeneral sales, operation, and development related to Tokyo Metro transportation advertising media
and various advertising services
Corporate site: https://www.metro-ad.co.jp/en/◆About LIVE BOARD,INC.
A digital OOH adnetwork operator achieving data driven targeting andeffectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based advertisement
delivery in OOH. We deploy advertisement delivery and billing systems in accordancewith actual conditions that are based on the estimated number of viewers "at that time, in that place, and for thatspecific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change.
In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide
range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled thedelivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

Company nameLIVE BOARD, INC.

Representative

President and CEO, Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo

Capital

2.5 billion yen

Start of operation /Date of establishment

February 1, 2019

Business areas

DOOH Advertising Distribution Platform Management,Development, DOOH Advertising Space Sales

Websitehttps://liveboard.co.jp/en/

DOOH

Advertising<Inquiries about This Release>
Contact: Strategy Planning Department, Metro Ad Agency Co., Ltd.
Contact Persons: Nishimura, Naruse
TEL: +81-3-6206-6790 (Open from 10:00 to 12:30，13:30 to 17:00(excluding Saturdays, Sundays, holidays and year end and new-year holidays))<Inquiries about this release>
Contact: LIVE BOARD PR Office Contact persons: Asakura, Abe
TEL: +81-90-5393-0219 / +81-3-5843-0932 E-mail: info_press@liveboard.co.jp

Media