To members of the press
Press release
December 5, 2022
Metro Ad Agency Co., Ltd.
LIVE BOARD, INC

Tokyo Metro’s in-train DOOH - “Tokyo Metro Vision” - inventories
across 2,464 screens of the Hibiya Line, now available on the LIVEBOARD Marketplace

Metro Ad Agency Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kenichi Higo; hereinafter, “MetroAd Agency”) and LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO; Jun Sakurai;
hereinafter, “LIVE BOARD”) announced that Tokyo Metro’s in-train DOOH inventories across 2,464 screens installedinside of each carriage of the Hibiya Line will be available on the "LIVE BOARD Marketplace” effective on December
1st, 2022 as the first trial of Tokyo Metro’s in-train DOOH integration into the marketplace. In addition to thetraditional inventory buying process with specifying a period and number of ad plays, now available to buy by theimpression (numbers of viewers who are estimated to see ads) generated from a mathematical model developed
based on location data (including data from NTT DOCOMO) and analytics in order to calculate a total number ofpassengers and content viewers of each carriage by stations.
In total, Tokyo Metro has 19,512 “Tokyo Metro Vision” screens across the networks, and rest of the screens areplanned to be integrated into the marketplace accordingly.
Together Metro Ad Agency and LIVE BOARD continue to provide effective and efficient ways in activatingtransport ads in order to bring new business opportunities which lead to expand the DOOH market as well as ad
solutions which fit to a variety of lifestyles.

◆About “Tokyo Metro Vision““Tokyo Metro Vision” is the in-train signage networks installed inside of carriages across all the Tokyo Metro Lines.
Tokyo Metro continues to introduce a series of carriages with signage installed. As the Tokyo Metro networks link up
with the other railway companies’, which brings a huge reach of audiences not only in the center of Tokyo, but also
in suburban areas, too. In addition, Tokyo Metro provides ad services associated with a variety of content including
weather forecasts and latest news, which gives a high visibility from audiences in a carriage.

◆Media Details
Media venue：Tokyo Metro Vision
Service available on：The Hibiya Line across 22 stations
Number of screens：2,464
Size：17 inches (16：9)
Effective on：December 1st , 2022
For More Details＊The following material is for reference only and owned by the media vendor, the prices andinformation may differ from what Live Board is offering.

◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 16,000 screens and continues to expand the network with not only its owned, butalso aggregating screens from partners across the nation.
URL：https://liveboard.co.jp/screen◆About Metro Ad Agency Co., Ltd.
Metro Ad Agency is a communication partner who continuously provide thebest solutions to clients with full ranges of knowledge about Tokyo.
Metro Ad Agency manages and operates Tokyo Metro’s in-train and in-station media
networks which link the major central business districts and shopping areas including Ginza, Omotesando, andOtemachi. Through these transport media networks, Metro Ad Agency provides advertising opportunities withbroader spread and high visibility, which lead to actual purchases of services and products.

Company Name

Metro Ad Agency Co., Ltd.

Representative

President and CEO, Kenichi Higo

Location

NBF Toranomon Building, 1-6-21, Nishi-Shinbashi, Minato-ku, TokyoCapital50 million yen

Date of Establishment

April 1st, 2007

Business Details

Sales, management and development of Tokyo Metro’s transport media and its related services.

WebsiteCorporate website：https://www.metro-ad.co.jp/en/◆About LIVE BOARD, INC.
A digital OOH ad network operator achieving data driven targeting andeffectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression-based
advertisement delivery in OOH. We deploy advertisement delivery and billingsystems in accordance with actual conditions that are based on the estimatednumber of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic,
when the patterns of movement of people are prone to change. In addition, by combining big data from Japan'slargest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan,
including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as
targeting by gender and age, which was not feasible with conventional OOH.

Company NameLIVE BOARD, INC.

Representative

President and CEO, Jun SakuraiLocation

7th Floor, Daiwa Aoyama Building, 3-1-30, Jingumae, Shibusawa-ku, Tokyo, Japan

Capital

2.5 billion yen

Date of Establishment

Feburary 1st, 2019

Business Details
WebsiteDOOH Advertising Distribution Platform Management, DOOH Advertising Media Development,
DOOH Advertising Space Sales
https://www.liveboard.co.jp＜LIVE BOARD Contact＞
LIVE BOARD PR Office：Moe Asakura, Naoko Abe
TEL：090-5393-0219 / 03-5843-0932 E-mail：info_press@liveboard.co.jp