2020

LIONS CREATIVITYREPORT OF
THE DECADE
Celebrating a decadeof creative excellence.
By Cannes Lions withcommentary by WARC.

The leading global resource for benchmarking,creativity and effectiveness.

INTRODUCTION
S

ince the global pandemic hit, brands
are being forced to pivot at breakneck
speed as the world around us continues
to change at pace. Arguably, the industry
has never faced a tougher challenge. But
history tells us that creativity can be used asa powerful tool to help us bounce back.
The work produced in 2020 will be awarded atCannes Lions 2021. At the turn of the decade,we are provided with an opportunity to pause
and reflect as we recognise a body of worldclass work from the past 10 years.
The creative companies and brands ranked here
have consistently produced game-changing
work - and it takes more than one creative
vision to produce that kind of sustained creative
success. The client-agency collaborations thatlast longest, work best. That ours is, and always
was, an industry built on relationships is ourbest starting point for recovery.

The global rankings in this report incorporate
ten years of data from Lion-winning andshortlisted work. There are six global awards,
six regional awards and ten year rankings thatchart the changing performance of the mostcreative companies in the world.
We are happy to present this report inpartnership with our sister brand WARC who’ve
provided editorial commentary and insights on
the rankings. A lot can change in ten years. In
this report you’ll find the companies who’ve
built on their performance year after year, themerging of agency mega-brands, independenticons acquired by global companies, production
giants battling it out for the top spot and theemergence of new creative players. These
companies have defined moments in culture,
inspired the next generation of talent, propelled
the performance of brands and - dare I say it changed our world.

You can find all the work featured in this report- as well as hundreds of hours of film of onstage talks and 200,000 pieces of work - on ourlearning and intelligence platform, The Work. I’dlike to take this opportunity to thank our jurors
who gave up their time and expertise to judge
and curate the Lion winners over the last 10
years.
This report marks a moment in time.
Congratulations to every single person involved
in defining the benchmark. Only 3% of all workthat is entered goes on to win a Lion. It wastrue in 2010 and it is still true now. That’s somemean competition.
It is often said that winning a Lion is not theend, it's just the beginning. To those people andcompanies still on their creative journey, we lookforward to seeing you at Cannes Lions 2021,
2030... and every step along the way,

Susie Walker
Head of Awards,
Cannes LionsCONTENTS
5

Holding Company of the Decade28

Regional Agency of the Decade - Europe

8

Network of the Decade32

Regional Agency of the Decade - Middle East & Africa

12Agency of the Decade + Regional Agency of the Decade - Latin America

36

Regional Agency of the Decade - Pacific16

Independent Agency of the Decade + Regional Agency of the Decade - North America

40

Brand Marketer of the Decade20

Palme d'Or of the Decade

44

Rankings

24

Regional Agency of The Decade - Asia

57

Contacts & Services

LIONS CREATIVITYREPORT OF THE
DECADE

HoldingCompanyof the Decade4E

ach year, Cannes Lions ranks holding companies by theperformance of their member companies, awarding a Holding
Company of the Year special award to the holding company thatamassed the most points for shortlisted and awarded work.

This year, the special award looks back at the last decade, taking into accountthe overall performance of each holding company in the annual rankings since2011 to award a Holding Company of the Decade award.
The annual special award originated in 2011 and was first awarded to WPP,
which then went on to win the award a further six times. This leaves no doubt as
to the winner of Holding Company of the Decade: WPP.

HOLDING COMPANY OF THE DECADE 2011–2019
Rank

1
2
3
4
5
6
7
8
9
10

Holding Company

WPP
OMNICOM
INTERPUBLIC GROUP
PUBLICIS GROUPEHAVAS GROUP
DENTSU GROUPMDC PARTNERSHAKUHODO DY HOLDINGSGRUPO ABC
BLUEFOCUS GROUPWPP has two of its agencies ranked in the top ten agencies of the decade.
Although it has encountered strong competition from Omnicom and InterpublicGroup in recent years, the holding company owns four of the top ten networksof the decade including runner-up Ogilvy.
Runner-up Holding Company of the Decade, Omnicom, was awarded Holding
Company of the Year for the past two years, driven by strong performancesfrom agencies in its BBDO Worldwide network.
Interpublic Group is ranked in third, having steadily climbed the annual ranks
from fourth to second over the second half of the decade. This progress can be
attributed to the success of IPG network McCann Worldgroup, which climbed tothe top of the networks ranking for the first time in 2019.

THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION,
THE FEMALE COMPANY, SCHOLZ & FRIENDS BERLIN (2019)
Design; Silver x 1 / Direct; Bronze x 1 / Media; Bronze x 1 /PR; Grand Prix x 1, Silver x 1
Explore on The WorkWPP

HOLDING COMPANY
OF THE DECADEHEAVEN AND HELL, SAMSONITE, JWT SHANGHAI (2011)
Outdoor; Gold x 2 / Press; Grand Prix x 1, Gold x 1, Silver x 1
Explore on The Work

#COKEHANDS, THE COCA-COLA COMPANY, OGILVY SHANGHAI (2012)
Outdoor; Grand Prix x 1, Gold x 1
Explore on The Work

5

ICONIC
WORK
Holding Companyof the Decade
WPP

Branded Content & Entertainment; Gold x 1 / Cyber; Gold x 1, Bronze x 1/ Design; Silver x 1 / Direct; Silver x 2, Bronze x 1 / Film; Gold x 1 / Media;
Gold x 1, Bronze x 2 / PR; Gold x 2 / Promo & Activation; Gold x 2 / Titanium& Integrated; Gold x 1 / Creative Effectiveness Lion x 1
How women see themselves tends to be so much harsher than how others view
them and this insight has been a cornerstone of Dove’s 16-year-old Campaign
for Real Beauty. The clear ‘before’ and ‘after’, seen through the sketches
themselves, beautifully demonstrates this insight: both were penned blind by
the same artist going firstly on the women’s description of themselves andsecondly from a stranger’s perspective. The second description was invariably
kinder, an idea that played to the wider Real Beauty campaign and captivatedsocial and mainstream media outlets. Such strong, well-articulated concepts
develop their own momentum and beg to be organically shared.
Explore on The Work.

Berlin Wall of Sound, SoundCloud, Grey Berlin (2015)

The Next Rembrandt, ING Bank, J. Walter Thompson Amsterdam (2016)

Branded Content & Entertainment; Silver x 1 / Cyber; Gold x 1, Bronze x 3 /Design; Bronze x 1 / Radio & Audio; Grand Prix x 1, Silver x 1

Creative Data; Grand Prix x 1, Silver x 2, Bronze x 1 / Cyber; Grand Prix x
1, Silver x 1 / Design; Silver x 1 / Digital Craft; Gold x 1, Bronze x 2 / Direct;
Silver x 1 / Entertainment; Bronze x 1 / Innovation; Innovation Lion x 1 /Outdoor; Gold x 2 / Promo & Activation; Silver x 1

An acoustic recreation of sounds of the Berlin Wall – complete with helicopters,
excerpts from the speeches of former leaders of the German Democratic
Republic and commands shouted out by border guards – remembered victims.
It played to the strengths of audio, inviting listeners to use the soundtrack tostimulate their imaginations, serving as a fitting tribute from SoundCloud –which is headquartered in Berlin – to mark the 25th anniversary of the fall of theWall. The track itself lasts seven minutes and 32 seconds, precisely the lengthof time it would take sound to travel the length of the wall.
Explore on The WorkWhen banks support the arts, it can often risk being seen as a badging exercise.
That was not the case here. With The Next Rembrandt, ING triggered a thoughtprovoking global discussion about art and algorithms through its association
with Amsterdam’s Rijksmuseum. The recreation of a Rembrandt was stunning
data visualisation in itself and spoke volumes about ING’s commitment toinnovation and progress. It also showed how the boundaries between art andtechnology are increasingly blurred, fuelling online and offline conversation
about wider issues, such as the relationship between data and human design,technology and emotion.
Explore on The WorkMAGIC OF FLYING,BRITISH AIRWAYS,
OGILVYONE London (2014)

AIR MAX GRAFFITISTORES, NIKE, AKQA São
Paulo (2019)

Cyber; Gold x 1, Silver
x 1 / Direct; Grand Prix
x 1 / Media; Gold x 2 /Outdoor; Gold x 1 / Promo& Activation; Gold x 1,
Bronze x 2

Creative eCommerce;
Bronze x 1 / Media; GrandPrix x 1, Silver x 1 / Mobile;
Bronze x 1 / Outdoor;
Silver x 1, Bronze x 1

Explore on The Work

Explore on The Work

WPP

Over the decade WPP agencies
have amassed over 40 Grands
Prix, 5 Creative Effectiveness
Lions, 8 Titanium, 464 Gold, 1
Glass Lion, 4 Innovation Lions,
7 Product Design Lions, 844
Silver and 1,385 Bronze Lions.
Here are just a few awardwinning pieces from the lastten years which have brought
WPP attention, business and thehighly-coveted Lions.

Real Beauty Sketches, Unilever, Dove Masterbrand, Ogilvy São Paulo(2013)

6

ICONIC
WORK
Holding Companyof the Decade
WPP(Continued)

Campaign shot

Campaign shot

Corruption Detector, Reclame Aqui, Grey São Paulo (2018)

Healthy Hands Chalk Sticks, ITC Savlon, Ogilvy Mumbai (2018)

Keeping Fortnite Fresh, Wendy’s, VMLY&R Kansas City (2019)

Brand Experience & Activation; Silver x 1, Bronze x 1 / Direct; Bronze x 1/ Mobile; Grand Prix x 1, Gold x 1, Bronze x 1 / Sustainable Development
Goals; Bronze x 1 / Media; Bronze x 1

Design; Silver x 1 / Health & Wellness; Bronze x 1 / Outdoor; Gold x 1 / PR;Gold x 1, Bronze x 1 / Product Design; Bronze x 1 / Promo & Activation;
Bronze x 1 / Creative Effectiveness Grand Prix

Brand Experience & Activation; Silver x 1 / Entertainment; Gold x 1, Silver
x 1 / Entertainment Lion for Sport; Silver x 2 / Media; Gold x 1, Bronze x 1 /Social & Influencer; Grand Prix x 1, Silver x 1

Brazilian consumer complaints body, Reclame Aqui, launched a Corruption
Detector app, enabling Brazilians to point their smartphone at the country’s
politicians to see if they had a history of corruption. The idea was to give people
precisely the information they required to make an informed decision at theballot box and also worked with images in print or on a screen. It showed how
facial recognition could be used for the greater good, subverting people’s fearthat it would be used on them by governments. Within a week, it was Brazil’s
most downloaded app. It won a Mobile Lions Grand Prix in 2018.

This took the Grand Prix for the 2018 Creative Effectiveness Lions, showing how
expertly applied creativity can change behaviour. Integrating Savlon soap into
sticks of chalk used in schools in India meant that suds and bubbles suddenly
appeared when the children washed their hands. This not only delighted
children, it also ensured their hands were properly sanitised throughout the day.
It demonstrated that sometimes the most effective behaviour change happens
without the audience even realising; it’s simply tacitly integrated into everyday
routines. From a brand perspective, this showed Savlon’s commitment totackling India’s high child mortality rate with product innovation as opposed topure messaging.

Wendy’s doesn’t use frozen beef, so it created a character with the brand’s
distinctive looking front woman, complete with striking red plaits, thatsmashed up meat freezers in Fortnite. It was an inspired use of Fortnite toreach an elusive audience, extending beyond traditional in-game activations
and reinforced a key point of difference for the brand. What’s more, with somany brands trying to jump on the Fortnite bandwagon, Wendy’s stood out
by executing it in a way that was authentic, inserting itself into the game in anentertaining and relevant way.

Explore on The Work

Explore on The Work

Explore on The WorkTHE REFUGEE NATION,AMNESTY INTERNATIONAL,
OGILVY NEW YORK (2017)

Cyber; Gold x 1 / Direct; GrandPrix x 1, Silver x 2 / Entertainment;
Silver x 1 / Media; Silver x 1 /Mobile; Gold x 1, Bronze x 2 /PR; Gold x 1, Silver x 1 / Promo &Activation; Silver x 1 / Titanium;
Titanium Lion x 1 / Creative
Effectiveness; Gold x 1, Silver x 1

Design; Gold x 3 / Direct; Bronze
x 2 / Grand Prix for Good x 1 /Outdoor; Gold x 1, Silver x 1 /PR; Gold x 1, Silver x 1, Bronze
x 2 / Product Design; Gold x
1 / Promo & Activation; Goldx 1, Silver x 2, Bronze x 1 /Titanium; Titanium x 1 / Creative
Effectiveness; Bronze x 1

Explore on The Work

Explore on The WorkWPP

THE SWEDISH NUMBER, SWEDISHTOURIST ASSOCIATION, INGO OGILVY & GREY Stockholm (2016)7

LIONS CREATIVITYREPORT OF THE
DECADE

Networkof theDecade8N

etwork of the Decade is awarded to the network with the best
overall performance in the annual Network of the Year special
awards since 2010. Network of the Year was introduced in 2007
to celebrate the network whose member companies obtained themost points for winning and shortlisted entries.

Since 2010, only three individual networks have been named Network of theYear, but the performance of the winning network stands out. Never dropping
below fourth place over the decade, the Network of the Decade goes to BBDOWorldwide, after being awarded best network for four of the last ten years. Over
this time, work from the network led to 17 Grands Prix, awarded for 15 different
pieces of work from ten BBDO Worldwide agencies.
Of the BBDO Worldwide agencies, AMVBBDO London and Clemenger BBDO
Melbourne have seen most success, winning nine Grands Prix between themin addition to two Titanium Lions for AMVBBDO’s work with Essity. BBDOWorldwide agency, AlmapBBDO São Paulo, also took Agency of the Decadeand Regional Agency of the Decade - Latin America through its consistent
performance throughout the decade.
Ogilvy comes in at second place having dominated the network rankings from2012 to 2016, with strong regional strength shown in the success of its agencies
in Asia and Middle East & Africa in the last decade.

NETWORK OF THE DECADE 2010–2019
Rank

1
2
3
4
5
6
7
8
9

10

Network

BBDO WORLDWIDEOGILVY
DDB WORLDWIDE
VMLY&R NÉE Y&R
McCANN WORLDGROUPTBWA WORLDWIDELEO BURNETT
GREY
PUBLICIS WORLDWIDEWUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

BBDO
WORLD

NETWORKOF THE DECADE

BREAK UP, NATIONAL AUSTRALIA BANK, CLEMENGER BBDO Melbourne(2011)
PR; Grand Prix x 1, Silver x 1

THE BLANK EDITION, AN-NAHAR, IMPACT BBDO Dubai (2019)
Brand Experience & Activation; Bronze x 1 / Media; Bronze x 1 /Print & Publishing; Grand Prix x 1

Explore on The Work

Explore on The Work

Fifth-placed McCann Worldgroup is a network to watch. The Interpublic Group
network has steadily climbed the rankings over the last five years, from seventhin 2015 to winning for the first time last year. McCann New York is the group’s
top performer, having produced awarded work for clients including Microsoft
and State Street Global Advisors.

BBDO Worldwide winning Network of the Year at Cannes Lions 20179

Networkof the Decade
BBDO Worldwide
Over the past decade, BBDOWorldwide have amassed over
16 Grands Prix, 4 Creative
Effectiveness Lions, 3 Titanium,
150 Gold, 4 Glass, 281 Silvers
and 471 Bronze Lions. Here’s aselection of some of their bestperforming pieces from acrossthe years and around the world
to showcase the breadth of theirachievement and highlight why
they’re Network of the Decade.

Touch the Pickle, Procter & Gamble, BBDO Mumbai (2015)
Glass: The Lion for Change; Grand Prix x 1 / Media; Bronze x 1
When Indian girls start their periods, they’re forbidden to do a whole host ofthings while menstruating, including - astonishingly - touching a pickle jar incase the pickles rot. This piece of work set out to explode antiquated myths,
putting an end to taboos around periods and buying femcare products. It
successfully opened up much-needed debate, netting the inaugural Glass:
The Lion for Change. Tackling a sensitive societal issue with wit and warmth,
it engaged its audience and started a movement that ended up with Whisper
cranking up its share of voice to a veritable shout, from 21.0% to 91.2%.
Explore on The Work

Choose A Different Ending, Metropolitan Police Service, AMVBBDO London(2010)
Direct; Gold x 1, Bronze x 1 / Grand Prix For Good / Media; Gold x 1 /Titanium; Gold x 1
From tackling knife crime in the UK, to racial bias in the US, the Lion winningwork is a masterclass in how to apply creativity, with imagination to engage
customers in new ways that shift societal norms. This interactive YouTube film
aimed to show that knives don’t protect people; in fact carrying one makes
them more vulnerable to violence. It invited viewers to choose their own endingout of ten possibilities and attracted a staggering 2,652,012 views. It took home
the Grand Prix for Good and shows the considerable benefits of persuading
people to imagine themselves in a situation before they find themselves in it for
real.
Explore on The WorkTHE ANT RALLY,
WORLDWIDE FUND FOR
NATURE (WWF),BBDO GERMANY Düsseldorf(2013)
Branded Content &Entertainment; Silver x 1 /Direct; Bronze x 1 / GrandPrix For Good / Promo &Activation; Gold x 1
Explore on The WorkBBDOWORLDWIDEICONIC
WORK

Meet Graham, Transport Accident Commission, BBDO Melbourne (2017)

Creative Data; Silver x 1 / Cyber; Grand Prix x 1, Gold x 2, Silver x 1 /Design; Gold x 2, Bronze x 1 / Digital Craft; Bronze x 1 / Direct; Gold x 1,
Silver x 3 / Health & Wellness; Grand Prix x 1, Gold x 1, Silver x 3, Bronze x
1 / Media; Bronze x 1 / Outdoor; Silver x 2 / PR; Gold x 1, Silver x 3 / Promo& Activation; Gold x 1, Silver x 2 / Creative Effectiveness; Bronze x 1

This Frankenstein’s monster was a highly creative approach to road safety.
It showed what the human body would have to look like to survive a car
crash, based on decades of road safety data and medical research. Graham
particularly resonated with young people, who now encounter him as part of thecurriculum. He is also a testament to collaboration beyond the four walls of anagency: a road safety expert, a trauma surgeon and an artist joined forces tocreate him. Human behaviour is hard to change, but combining creativity withdata in such a powerful way made a lasting impression.
Explore on The Work

BREWTROLEUM, HEINEKENNEW ZEALAND, COLENSOBBDO Auckland (2016)
Direct; Gold x 2 / Integrated;
Bronze x 1 / Outdoor; GrandPrix x 1, Gold x 2 / Promo& Activation; Gold x 3 /Titanium; Titanium Lion x 1 /Media; Gold x 1
Explore on The Work

10

Networkof the Decade
BBDO Worldwide(Continued)

BBDO
WORLDWIDEICONICWORK
Bloodnormal, Essity, AMVBBDO London (2018)

The Talk, Procter & Gamble, BBDO New York (2018)

The Blank Edition, An-Nahar, Impact BBDO Dubai (2019)

Glass: The Lion For Change; Grand Prix x 1 / Titanium; Titanium Lion x 1

Entertainment; Silver x 1 / Film Craft; Silver x 2, Bronze x 2 / Film; GrandPrix x 1, Gold x 1 / Social & Influencer; Silver x 1 / Sustainable Development
Goals; Bronze x 1

Brand Experience & Activation; Bronze x 1 / Media; Bronze x 1 / Print &Publishing; Grand Prix x 1

Bloodnormal changed the script for the femcare sector, banishing blue ink
forever. This piece of work shows us how a challenger brand can grow its shareof voice against higher-spending rivals by courting controversy. The sight ofmenstrual blood was too much for broadcast authorities that banned the film.
Bloodnormal simply turned that into an advantage, using it as evidence to backup its point that periods should be normalised. Activations such as workshops
in schools, pad-shaped lilos, comedy routines and designer underwear gave iteven more momentum. It won both a Titanium Lion and the Glass: The Lion for
Change Grand Prix.
Explore on The Work

This moving film confronted racial bias, showing different family scenarios
where parents need to have ‘the talk’ with their children. From explaining
to young children that they’ve been the victim of racism for the first time topreparing teenagers for interactions with the police, generation after generation
will unfortunately undergo this unpleasant rite of passage. Significantly, there
wasn’t a P&G-owned product or logo in sight, proving that sometimes the bestplace for a brand to be is leaning out of the frame, not in the limelight. It won
the Film Lions Grand Prix in the category Corporate Social Responsibility /Corporate Image
Explore on The Work

The leading Arabic newspaper in Lebanon printed a blank edition, arguingthat if the government wasn’t prepared to do its job, it would follow suit.
Lebanese people then used the blank newspapers to write their views about
what the future of the country should look like and shared them with Lebanon’s
politicians. Not only did The Blank Edition underline An-Nahar’s politicalindependence and achieve cut through, it also demonstrated the considerable
power that newspapers can continue to wield. It used a compelling combinationof paid, owned and earned channels and managed to persuade the country’s
population to participate, too.
Explore on The WorkTRASH ISLES, PLASTICOCEANS/LADBIBLE,AMVBBDO London (2018)

SANDWICH, PEPSICO,ABBOTT MEAD VICKERSBBDO London (2011)

Design; Grand Prix x 1, Silver
x 1, Bronze x 1 / Direct;
Bronze x 1 / PR; GrandPrix x 1, Gold x 1 / Social& Influencer; Bronze x 1 /Sustainable Development
Goals; Gold x 1

Direct; Gold x 1 / Promo &Activation; Silver x 2, Bronze
x 1 / Creative Effectivenes;
Creative Effectiveness GrandPrix x 1

Explore on The Work

Explore on The Work

11

LIONS CREATIVITYREPORT OF THE
DECADE

Agency of the Decade+ Regional Agencyof the Decade
Latin America

12The Agency of the Decade Award goes to the agency that has had
the best performance in the Agency of the Year rankings over thelast decade. First awarded in 1993 to BBH London, the Agency of
the Year celebrates the best performing individual agency officeeach year at Cannes Lions.
Over the past decade, 96 agencies have been ranked in the top 20, representing
26 countries. The most consistent of these, and awarded Agency of theDecade, is AlmapBBDO São Paulo. The Omnicom Group agency has placedin the top ten every year from 2010 to 2017, winning on three occasions, and its
strength sees it also awarded Agency of the Decade - Latin America.
Runner-up Wieden+Kennedy Portland had a strong start to the decade,appearing in the top ten from 2010 to 2015, but dropped to the top 20 from2016 to 2018. This changed in 2019, with standout work for Nike cementing its
place as Agency of the Year. Notably, Wieden+Kennedy are the only agency of
the top ten that remained independent for the full decade.
BBDO New York places third, having appeared in the top ten five times in thelast decade.
Fourth-placed Droga5 New York briefly appeared in the rankings in 2011 in
fourth place, reappearing in 2014 to rise over the subsequent six years fromninth place to third in 2019.

AGENCY OF THE DECADE 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

AgencyALMAPBBDOWIEDEN+KENNEDY
BBDO NEW YORKDROGA5
adam&eveDDB
OGILVY BRASIL
McCANN NEW YORKAMVBBDOGREY NEW YORKCOLENSO BBDOCitySão Paulo
PortlandNew York
New York
LondonSão Paulo
New York
London
New York
Auckland

Location

BrazilUSA
USA
USA
United Kingdom
BrazilUSA
United Kingdom
USA
New Zealand

REGIONAL AGENCY OF THE DECADE - LATIN AMERICA 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

AgencyALMAPBBDOOGILVY BRASIL
VMLY&R NÉE Y&R
DEL CAMPO SAATCHI & SAATCHI
DM9DDB
VMLY&R NÉE Y&R
AFRICA
GREY BRAZILWUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSONMARURI GREY

City

LocationSão PauloSão PauloSão Paulo
Buenos Aires
São Paulo
SantiagoSão PauloSão Paulo

BrazilBrazilBrazilArgentina
BrazilChile
BrazilBrazilSão Paulo

Brazil

Guayaquil

EcuadorEndless Stories (2018)
Design; Bronze x 1 /Entertainment; Silver x 1 / Film;
Gold x 1 / Film Craft; Bronze x 1
Explore on The Work

Regionally, the USA dominates the top ten, with five agencies from cities
including New York and Portland on the list. The UK follows with adam&eveDDB
London and AMVBBDO London placing fifth and eighth respectively. Following
the merger of adam&eve and DDB in 2012, adam&eveDDB has achieved longterm success with brands such as John Lewis, ranking in the top ten agencies
between 2014 and 2018 and resulting in its fifth place in the decade rankings.
In the rankings for Regional Agency of the Decade - Latin America, winner
AlmapBBDO São Paulo has taken the top spot for five of the last ten years andhas not once dropped out of the top ten. One of seven Brazil-based agencies inthe top ten, it has produced consistently strong work over the decade for clientslike Billboard, Getty Images and Volkswagen.
Ogilvy São Paulo follows in second place, having won in 2012, 2013 and 2015
with the help of notable pieces of work such as Bald Cartoons for GRAACC and
Tattoo Skin Cancer Check for Sol de Janeiro.
Newly merged VMLY&R São Paulo placed third, having ranked fifth for the last
three years. Its points come from the work of Y&R, including Flavor for Freddo
and The Route for JCDecaux.

AlmapBBDO São Paulo winning Agency of the Year at Cannes Lions 2016

Magazine (Billboard Typography) (2011)
Press; Gold x 1, Silver x 1 /Outdoor; Bronze x 1
Explore on The WorkALMAPBBDOSÃO PAULOAGENCY OF THE DECADE+ REGIONAL AGENCY OF THE DECADELATIN AMERICA

13

Agency of the Decade+ Regional Agencyof The Decade- Latin America
AlmapBBDOSão Paulo
AlmapBBDO São Paulo started
the decade with a Grand Prix
and went on to collect a further
23 Golds, 39 Silvers and 79
Bronze Lions. A total of 142
trophies places them #1 in
Brazil, Latin America and theworld. These pieces mark someof the creative milestones andachievements along the way.

ALMAPBBDOSÃO PAULOICONIC
WORK
Fake Ad, Bradesco Seguro Auto (2012)85 Seconds, Getty Images (2013)

Kombi Last Wishes, Volkswagen (2014)

Mobile; Gold x 1

Film; Bronze x 1 / Film Craft; Gold x 1

This work used the interactivity of reading on a tablet in a highly creative way,
showing the importance of car insurance. Accidents happen when they’releast expected and, in this piece of work, when readers turned the page on
their tablet, the car followed them and crashed. As car insurance tends to be
a grudge purchase and people are often reluctant to switch from an existing
provider, communications that depart from the more familiar messaging aroundcheaper premiums instantly stand out. This particular creative treatment
served as a new way to start a conversation, using the interactive context to its
advantage.

Described as a hybrid between an image catalogue and a flip-book, this lovestory that spans several decades is an incredible showcase of Getty’s vast andvaried archive. Made up of 105 video clips, it is a beautiful, touching film that
demonstrates Getty’s strength as an enabler of creative solutions. It animates its
product in a dramatic and engaging way that reinforces the power of using theright image. Produced as an actual, physical flip book to send out to clients, it
generated such a positive response that Getty made five further books.

Branded Content & Entertainment; Gold x 2 / Direct; Bronze x 2 / Film;Bronze x 1 / PR; Bronze x 1 / Cyber; Bronze x 1

Explore on The Work

Explore on The WorkVW Kombis evoke powerful sentiments from past and present owners. So,
when it was announced that it would be phased out, a request appeared for
Kombi memories. The most pertinent were rewarded with special personalised
gifts, captured in a short film. The lexicon around last wishes and bequests
personified the Kombi, tapping into the unique culture and community that
had formed around it. This made it less about a vehicle no longer being
manufactured and more about the end of an era. Key to the success of thishighly emotional content initiative was a real understanding that the Kombi wassynonymous with life-changing experiences and journeys.
Explore on The Work

DOG 1, DOG 2, DOG 3,
EFFEM (2013)

QUEUE, FIRETRUCK, BAYER
BRASIL (2014)

Outdoor; Gold x 1 / Press;
Bronze x 1

Explore on the Work

Explore on The Work

Press; Gold x 1

14Agency of the Decade+ Regional Agencyof The Decade- Latin America
AlmapBBDOSão Paulo

ALMAPBBDOSÃO PAULOICONICWORK
Magic Words – The Unwritten Stories, Hewlett-Packard (2016)

Dog Channel, Pedigree, Mars (2017)

Nosferatu, Getty Images (2017)

Design; Bronze x 2 / Cyber; Gold x 1, Bronze x 1

Outdoor; Gold x 1

HP travelled around Brazil capturing thirty oral stories and used its latest
tech to collate them into both a physical book and an e-book. This integrated
platform promoted Google Speech API and printer Ink Advantage Ultra
4729’s technology that, when used together, can capture stories throughspeech by putting them into text and printing them in real-time. To show off
the tech further, HP installed a booth at Rio de Janeiro’s Central Station thatenabled Brazilians who were not able to read or write to send a postcard. Bothactivations imbued a product demo with a sense of purpose, tapping into
Brazil’s rich culture and love of the spoken word.

Emotionally charged work can often cut through more effectively when placedin an unexpected context. Here, Pedigree used the TV screens in the electronic
stores at malls to show dogs that were up for adoption. This encouraged people
to consider rehoming a dog at a time when they were least thinking about it.
What’s more, each time a dog was adopted, the screen they had been featured
on went blank. This unorthodox channel strategy paid off: all the dogs featured
on the TV screens were adopted within three days, while visits to animal
adoption centres rose 40% from the previous month.

Cyber; Silver x 2 / Digital Craft; Gold x 1, Bronze x 1 / Outdoor; Bronze x 1 /Promo & Activation; Silver x 1

Explore on The Work

Exploreon The Work

Getty is world-renowned for its image archive, but is less well known for its
music and soundtrack capabilities. So, it gave Nosferatu a soundtrack for the
first time, complete with an audio map where viewers could click on a specificsound to purchase it. By bringing to life one of the most famous silent films,
Getty showcased its sound service and made it easy for people to use it, too.
Given that Getty’s audience is likely to comprise culture vultures who are familiar
with classic films like Nosferatu, this was a smart, appealing tactic.
Explore on The Work(Continued)
WAR ON DRUGO, INSTITUTO
IGARAPE (2015)
Film Craft; Gold x 1
Explore on The WorkMADE OF BRAZILIAN
SUMMER, ALPARGATAS(2017)
Print & Publishing; Gold x 2,
Silver x 2 / Outdoor; Silver x 2
Explore on The Work

15

LIONS CREATIVITYREPORT OF THE
DECADE

Independent Agencyof the Decade +Regional Agency of theDecadeNorth America

16irst awarded in 2010, the Independent Agency of the Year award ishighly sought-after, and this year we award the most successful of
those independent agencies over the past ten years.

Independent Agencies are classified as those owned by their own
management or independent shareholders and not associated with any holding
company or listed entity. The companies ranked here only have points counted
for the years that they were independent.

The winner of Independent Agency of the Decade, Wieden+Kennedy Portland,
Wieden+Kennedy Portland has had a steady stream of success over the ten
years, including winning four times (most recently in 2019) while consistently
placing above fifth place every year. Its strength in its region sees the USAbased agency awarded Regional Agency of the Decade – North America.
Much of Wieden+Kennedy Portland’s success came through the cultivation of
two special partnerships: Nike and Old Spice. Pieces of work for these brands
have led to five Grands Prix wins, two Titanium Lions and a Titanium Grand Prix
over the last ten years. Not only does Wieden+Kennedy Portland feature but so
do the London and Amsterdam offices, placing sixth and ninth respectively.
Droga5 New York follows in second place, consistently appearing in the top
ten every year since 2011, and the top two for the past five years. Over the last
decade, the agency has achieved two Titanium Lions and nine Grands Prix,
most recently for its work with The New York Times which was awarded two
Grands Prix in 2019 before Droga5’s acquisition by Accenture.

INDEPENDENT AGENCY OF THE DECADE 2010–2019
Rank

1
2
3

4
5
6
7
8
9
10

AgencyWIEDEN+KENNEDY
DROGA5FORSMAN & BODENFORS(2010 - 2016)
JUNG VON MATTSERVICEPLANWIEDEN+KENNEDY
GRABARZ & PARTNER
MOTHERWIEDEN+KENNEDY
KOLLE REBBE (2010 - 2018)

City

Location

PortlandNew York

USA
USA

Gothenburg

SwedenHamburg
MunichLondonHamburg
LondonAmsterdam
Hamburg

Germany
Germany
United Kingdom
Germany
United Kingdom
The Netherlands
Germany

NORTH AMERICA AGENCY OF THE DECADE 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

AgencyWIEDEN+KENNEDY
BBDO NEW YORKDROGA5
McCANN NEW YORKGREY NEW YORK
DAVID
R/GA
LEO BURNETT CHICAGOBBH NEW YORKOGILVY

City

PortlandNew York
New York
New York
New York
Miami
New York
ChicagoNew York
New York

Location

USA
USA
USA
USA
USA
USA
USA
USA
USA
USA

Credit goes to Forsman & Bodenfors Gothenburg, placing third with only six
years of work up to its acquisition by MDC Partners in 2016. A successful
partnership with Volvo led to three of its four Grands Prix over this time.
In the Regional Agency of the Decade – North America ranking,Wieden+Kennedy Portland are followed by BBDO New York, which consistently
placed in the top ten from 2010 to 2018. Notable campaigns from the agency
include The Talk for Procter & Gamble and Evan for Sandy Hook Promise.
One North American agency to watch in the next decade is fourth-placed
McCann New York, which has consistently placed second or first in the annual
rankings since 2016, contributing to McCann Worldgroup’s Network of The Yearwin in 2019. The breakout moment for this agency was the roaring success ofFearless Girl for State Street Global Advisors, winning four Grands Prix in 2017.

WIEDEN+KENNEDYPORTLANDINDEPENDENT AGENCY OF THE DECADE+ REGIONAL AGENCY OF THE DECADENORTH AMERICAFRESPONSE CAMPAIGNPROCTER & GAMBLE(2011)
Cyber; Grand Prix x 1, Gold x 2 /Direct; Gold x 1
Explore on The Work

NIKE AUSTRALIAN MARRIAGEEQUALITY SWOOSH VOTE, NIKE
(2018)
Design; Silver x 1 / Outdoor;
Gold x 1

New York dominates the North American agency ranking with seven of the top
ten based in the city.
Wieden+Kennedy Portland winning Agency of the Year at Cannes Lions 2019

Explore on The Work

17

ICONIC
WORK

Wieden+Kennedy Portland have
expanded their haul of Lionsover the past ten years including
6 Grands Prix, 2 Creative
Effectiveness Lions, 2 Titanium,
36 Gold, 49 Silver and 62 Bronze
Lions. Their vibrant and risktaking work sees them take tothe stage year after year.

Polar Bowl, Coca-Cola (2012)

Risk Everything, Nike (2015))

Branded Content & Entertainment; Bronze x 1 / Direct; Gold x 1,
Bronze x 1 / Film; Bronze x 1 / Media; Silver x 1

Media; Gold x 1, / Titanium & Integrated; Bronze x 1

Recognising that people were starting to watch big TV moments like theSuper Bowl with their smartphone planted in their hands, Coca-Cola served
up branded entertainment that would play to a multiscreening audience. It
resurrected two of its polar bears with each one supporting a different team.
The bears reacted to the game – including the ads – in real-time, enhancing theexperience for viewers. It shows the power of leaning on a distinctive asset at
an unexpected time (the polar bears are usually reserved for Christmas) andtargeting people in the right way, on the right screen.
Explore on The WorkWIEDEN+KENNEDYPORTLAND

Independent Agencyof the Decade+ Regional Agencyof the Decade- North America
Wieden+Kennedy
PortlandThe Man Your Man Could Smell Like, Old Spice (2010)

It’s tough to sustain people’s interest in the lead-up to a World Cup andduring the tournament itself. For the 2014 World Cup, Nike took a completely
new approach. Under the ‘Risk Everything’ umbrella, it launched its first everanimation, a five-minute film that captivated the internet. It then createdanimated content that it shared across its own channels as well as those of its
partners, and launched shareable assets. Nike Football gained 6.2m additional
followers on social channels during the campaign which subsequently
converted into sales: its market share of football footwear increased by five
percentage points year on year.
Explore on The Work

Film Craft; Silver x 1 / Film; Grand Prix x 1 / Titanium + Integrated; Gold x 1/ Creative Effectiveness Lion x 1

Old Spice was long overdue a makeover and who better to achieve it than theman your man could smell like? By parodying manly tropes, Old Spice engaged
men and women, unleashing a character that was still being referenced eight
years later, in Tide’s It’s A Tide Ad. It was also an early venture into moreinteractive territory: Old Spice kept up the momentum by responding inreal-time to questions posed on YouTube from the audience. And it paid off
handsomely, naturally: sales were up by 107%, with Old Spice becoming thepreferred male body wash brand.
Explore on The Work

DIKEMBE MUTOMBO'S 4
1/2 WEEKS TO SAVE THE
WORLD, OLD SPICE (2013)

PROUD SPONSOR OF
MOMS, PROCTER &GAMBLE (2013)

Branded Content &Entertainment; Gold x 1

Titanium + Integrated;Gold x 1

Explore on The Work

Explore on The Work18

ICONIC
WORK
Born of Fire, Chrysler (2011)

Best Job, Procter & Gamble (2012)

Film Craft; Gold x 3, Bronze x 1 / Film; Gold x 1 / Creative Effectiveness;
Creative Effectiveness Lion x 1

Film; Gold x 1 / Film Craft; Gold x 1

Detroit had suffered following the Great Recession, with Chrysler in aparticularly vulnerable position. Enter this rousing two-minute Super Bowl
anthem starring another one of its most famous exports, the rapper Eminem,
and a specially revamped instrumental version of his track Lose Yourself as aproud homage to the city. Born of Fire promoted the idea of buying Americancars and, more specifically, featured the luxurious Chrysler 200 vehicle winding
its way through the city. After Born of Fire, any lingering doubt was firmly
quashed: Chrysler, its home city and America’s automotive sector were back inbusiness.
Explore on The WorkWIEDEN+KENNEDYPORTLAND

Independent Agencyof the Decade+ Regional Agencyof the Decade- North America
Wieden+Kennedy
PortlandDream Crazy, Nike (2019)

Behind every Olympic champion is a mother who’s loved, nurtured, sweatedand prioritised her child’s training to make them the best possible athlete they
can be. This work showed the mums’ indefatigable support for their kids,
constantly there for the heroic moments and the heartache, and to tend to thewounds and the sprains. The emotional pay-off – their kids winning Olympic
medals – meant there wasn’t a dry eye in the house. It was also a significant
shift for P&G to invest its own mother brand with emotional meaning - as
opposed to just the more familiar brands in its extensive portfolio.
Explore on The Work

Creative Strategy; Bronze x 1 / Entertainment Lion for Sport; Grand Prix
x 1, Gold x 1 / Film; Gold x 1, Silver x 3 / Film Craft; Gold x 1 / Social &Influencer; Gold x 2 / Titanium; Titanium Lion x 1 / Outdoor; Grand Prix x 1,
Bronze x 1

Connecting with culture has been a focus for both Nike and Wieden+Kennedy
over their 38-year relationship, characterised by spots that embraced gay rights
and sexism long before it became de rigueur. So, when Nike enlisted Colin
Kaepernick to front its 30th anniversary film, it was a clear statement that Nikestood shoulder to shoulder with Kaepernick’s stance against police brutality.
While some burnt their Nikes in protest, many more went out to buy them insupport: its share price hit an all-time high. This bold work shows the power ofstance-taking knowing full well it will cause controversy.
Explore on The Work(Continued)
RIPPLE, NIKE GOLF (2015)

WHALE, OLD SPICE (2016)

Film; Gold x 1

Film; Gold x 1

Explore on The Work

Explore on The Work

19

LIONS CREATIVITYREPORT OF THE
DECADE

Palme d'Orof theDecade20

T

he Palme d’Or is the original Cannes Lions special award. First
presented in 1956, it is currently awarded to the production
company that obtains the most points for winning and shortlisted
entries in the Film, Film Craft, Entertainment (Section A), Social &Influencer, Mobile and Digital Craft Lions, in addition to select Lions Healthmediums.
This year, we look back at the last decade, taking into account the overall
performance of each production company on a national level in the annual
rankings since 2010 to award the Palme d’Or of the Decade award.
The winner has dominated the rankings over the decade. MJZ USA wins thePalme d’Or of the Decade having appeared in the annual ranking nine times outof ten, claiming the top spot in six of those years. It has worked with the likesof Wieden+Kennedy Portland on Old Spice work including The Man Your Man
Could Smell Like and created further award-winning work for the likes of Appleand Kenzo.
Second-placed production company, Smuggler USA, has placed in the top ten
six times and won in 2011 and 2015. Over that time, it has been awarded withtwo Grands Prix for its work with Under Armour and Roc Nation.

PALME D'OR OF THE DECADE 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

Production Company

MJZ
SMUGGLERO POSITIVE FILMSBISCUIT FILMWORKS
BLINK PRODUCTIONSSTINKPARK PICTURESHUNGRY MANRATTLING STICKOUTSIDER

Location

USA
USA
USA
USA
United Kingdom
United Kingdom
USA
USA
United Kingdom
United Kingdom

I'M HERE, PERNOD RICARD(2010)
Cyber; Silver x 1 / Film Craft; Goldx 1, Silver x 1 / Film; Silver x 1
Explore on The WorkO Positive Films USA ranks third after a consistent performance from 2010 to2014, placing second twice in 2011 and 2014.
The top ten production companies of the decade are all based in the USA or theUK, with the top four spots all taken by USA-based companies.

MJZ USAPALME D'OR
OF THE DECADE

CLEAR, DIAGEO
2019
Brand Experience & Activation;
Gold x 1, Bronze x 1
MJZ USA winning the Palme d'Or at Cannes Lions 2018

Explore on The Work21

ICONIC
WORK
Palme d'Orof the Decade
MJZ USA

Exclusive the Rainbow, Mars (2018))

Brand Experience & Activation; Gold x 1, Bronze x 1

Brand Experience & Activation; Gold x 1, Silver x 1, Bronze x 1 / Direct;
Silver x 1, Bronze x 1 / Entertainment; Bronze x 1 / Film; Silver x 1 / Social &Influencer; Gold x 1, Bronze x 2Engaging fickle young men whose attention is fragmented all over the internet isan evergreen challenge for marketers trying to target them. So when Old Spiceenlisted the actor, comedian and former American football player Terry Crews,
it offered this audience a fun distraction that they wouldn’t be able to findelsewhere: they could use their keyboards to control Crews’ mammoth muscles
and create some music in the process. This bizarre interactive experience wasseamlessly executed, meaning that the audience needed little encouragement
to create and share their own muscle music, extending organic reach for Old
Spice.
Explore on The Work

Standing out at the Super Bowl where so many brands are piling in, either
officially or unofficially, has become tougher and tougher, particularly now thatbrands use other channels to build anticipation prior to game day. Skittles
attracted attention in 2018 by creating an ad and showing it to one person. This
turned the tables on the goal of every other Super Bowl spot designed to hit as
many eyeballs as possible and consistently maintained buzz for Skittles. MJZ’s
weird and wonderful teaser spots starring David Schwimmer played a huge partin building hype around the exclusive ad.
Explore on The Work

THE MAN YOUR MAN COULD
SMELL LIKE, OLD SPICE (2010)
Film Craft; Silver x 1 / Film;
Grand Prix x 1 / Titanium &Integrated; Gold x 1 / Creative
Effectiveness Lion x 1
Explore on The Work

Platoon, Wig Shop, Dog Collar, Roadside Ditch, Stray Animal, House,
DirecTV Telecommunications (2012)
Direct; Silver x 1 / Film; Gold x 1 / Film Craft; Bronze x 2
A series of unfortunate events befalls those who don’t switch out theircable subscription for DirecTV, with each spot concentrating on a different
pain point of being hooked up to cable services. Each ad is a mini comic
tragedy, with a specific frustration with cable TV setting off a sequence with ahilariously extreme conclusion; being unable to record shows winds up witha re-enactment of Platoon with Charlie Sheen via a Turkish bath. The zippy
production commands viewers’ sustained attention to the very end of eachspot, the deadpan voice-over adding to the humour.
Explore on The Work

SUPER IN. SUPER OUT.,
LION NATHAN (2012)
Film; Gold x 1

Explore on The WorkMJZ USAMJZ have consistently collected
Lions in every year this decade.
Their trophy cabinet creaks
under the weight of 2 Grands
Prix, 1 Titanium, 25 Gold, 41
Silver and 64 Bronze Lions.
Here are but a few examples toremind you why.

Muscle Music, Old Spice (2013)22

ICONIC
WORK
Palme d'Orof the Decade
MJZ USAMy Mutant Brain, Kenzo (2017)

Possibilities, Nike (2014)

Entertainment; Silver x 1 / Entertainment Lions for Music; Grand Prix x 1,
Silver x 1 / Film; Gold x 1 / Film Craft; Gold x 1, Bronze x 1

Cyber; Bronze x 1 / Film; Silver x 1 / Film Craft; Gold x 1, Silver x 2, Bronze
x 2 / Titanium; Titanium Lion x 1

Film Craft; Silver x 2, Bronze x 2 / Film; Gold x 1

A long working day and a crowded commute dissipate into a dim and distantmemory and it’s all thanks to Apple’s HomePod smart speaker. On request, Siriserves up a track that gets singer songwriter FKA Twigs moving so energeticallythat she discovers whole new brightly coloured dimensions and even a dancing
twin in her apartment. Spike Jonze directed this stunning film that took a GrandPrix for Brand or Product Integration into Music Content. It’s a stellar exampleof how expert production and deft directing can build emotional connections to
products and services – in this case, a piece of hardware.

Another phenomenal choreographed routine came from a dancer in a green
evening gown who leaves a formal dinner to wreak havoc on her surroundings.
While kicking and jumping, she also finds time to lick statues, smash vases
and dive through flower arrangements, with some slick production techniques
enhancing her moves. It’s pretty challenging to communicate the personalityof a brand that’s all about what it smells like, but the high production values ofthis spot sold helped to sell Kenzo’s attitude by the ton. It scooped a Titanium
Grand Prix and a Gold Lion for Film Craft - Direction.

Explore on The WorkOSTRICH, SAMSUNG (2017)
Direct; Silver x 1 / Film; Goldx 1 / Film Craft; Bronze x 2
Explore on The Work

Explore on The Work

‘If you can run a mile, run a race’ is the rousing message that fires the pistol
at the start of this energetic 90-second spot. It encourages people to see thelimitless potential of movement: if they can take that first step towards fitness,there’s no predicting where it might end up. It effortlessly encapsulates Nike’s
Just Do It imperative by showing that every athlete has to start somewhere.
The conversational voice-over helps viewers feel that they can do it, while thecameo appearances by LeBron James, Serena Williams and Gerard Piqué
ensures that the focus stays squarely on amateur athletes.
Explore on The Work

WAYS IN CAMPAIGN,UNITEDHEALTHCARE (2016)
Health & Wellness; Gold x 1

Explore on The WorkMJZ USA(Continued)

Welcome Home, Apple (2018)23

LIONS CREATIVITYREPORT OF THE
DECADE

Regional Agencyof the Decade
Asia

24

he Regional Agency of the Decade - Asia award goes to the agency
that has performed best in Asia across the annual agency rankingsover the last decade.

Having won Regional Agency of the Year for Asia eight times from 2010
to 2019 and placing second in the other two years, it is no surprise that Dentsu
Inc. Tokyo is Asia’s Regional Agency of the Decade. Its success was driven inpart by a solid partnership with Honda that resulted in one Titanium Lion in 2012
for Connecting Lifelines and the 2014 Titanium Grand Prix for Sound of Honda/
Ayrton Senna 1989. Grand Prix wins for three other brands during the decadecontributed to the agency securing the top spot.
Runner-up Hakuhodo Tokyo placed in the top ten from 2010 to 2018 andfeatures in the ranking alongside its joint venture with TBWA Worldwide, TBWA\
Hakuhodo Tokyo, which placed ninth. These agencies have worked together onwork such as the 2016 Gold Lion-winning Surgeon Tryouts for Kurashiki Central
Hospital and the 2019 Bronze Lion-winner Red Restaurants List for Takasaki
City. A notable piece of work from Hakuhodo Tokyo is the viral Sakeru Gummy
vs. Long Sakeru Gummy (otherwise known as Long Long Man) which won a
Silver Lion in 2018.
Ogilvy Bangkok and Ogilvy Mumbai follow in third and fourth, and fellow Ogilvy
network agency Ogilvy Singapore ranked seventh, contributing to Ogilvy’s
second place in the Network of the Decade ranking. Ogilvy Bangkok has seen
recent success from Voiz’s The Secret which won a Gold Lion in 2018, whilst
Ogilvy Mumbai won the 2018 Creative Effectiveness Grand Prix for Healthy
Hands Chalk Sticks for Savlon.

REGIONAL AGENCY OF THE DECADE - ASIA - 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

AgencyDENTSU INC.
HAKUHODO INC.
OGILVYOGILVYDDBMcCANNOGILVYCHEIL WORLDWIDETBWA\HAKUHODO INC.
MULLENLOWE SINGAPORE

City

Tokyo
Tokyo
Bangkok
MumbaiSingapore
MumbaiSingapore
Seoul
Tokyo
Singapore

Location

Japan
Japan
ThailandIndia
Singapore
India
Singapore
South Korea
Japan
SingaporeWORLD TABLE TENNISCHAMPIONSHIPS 2015 (2016)
TV TOKYO CORPORATION,
Design; Gold x 1
Explore on The WorkA diverse split of Asian countries make up the top ten, with Japan andSingapore at three agencies each, India at two and Thailand and South Korea atone.

THE 250KM WAVE, KYUSHURAILWAY COMPANY (2011)
Film; Bronze x 1 / Media; Silver x 2/ Outdoor; Gold x 1
Explore on The Work

DENTSU INC.
TOKYO

REGIONAL AGENCY OF THE DECADE
ASIA
T

Dentsu Tokyo winning the Titanium Lions Grand Prix at Cannes Lions 201425

Regional Agencyof the Decade - Asia
Dentsu Inc. Tokyo
With an impressive trophy
count of 127 Lions including 60
Bronze, 40 Silver, 24 Gold, aTitanium Lion and 2 Grands Prix
Lions, Dentsu Inc., Tokyo’s work
is a showcase of exceptional
creative talent. Here is aselection of their Lion-winning
work.

DENTSU INC.
TOKYOICONICWORK
Lucky Line, UNIQLO (2010)

Connecting Lifelines, Honda Motor (2012)

Cyber; Gold x 1, Silver x 1, Bronze x 1

Cyber; Gold x 1 / Direct; Silver x 1 / Media; Silver x 1 / Titanium; Titanium
Lion x 1
In the immediate aftermath of 2011’s massive earthquake and tsunami inJapan, Honda stepped up to contribute to the relief effort in a crucial way. It
shared information collected in real-time via Internavi, its vehicles telematics
system, through Google Maps and other online services. Honda released its
data in open source format, enabling it to be shared freely. This helped those
who were orchestrating rescue efforts to know what roads were functioning.
This action enabled Honda to demonstrate Internavi’s accuracy while, more
importantly, putting all the data to good use when it was most needed.

While many retailers were still figuring out their omnichannel strategies, UNIQLO
was quick off the blocks in showing how to convert people’s online activity into
purchase. Here, visitors to the UNIQLO website had to tweet about the brand tojoin a virtual queue where they qualified for coupons they could redeem in-store.
More than 2.2 million people from Japan, Taiwan and China joined the line,
while others queued outside stores. It’s a phenomenal demonstration of how toreward people for their engagement, and how to spring-board from interest into
sales. Lucky Line led to a single day sales record in Japan.
Explore on The WorkTHE ULTIMATE PENCIL,
STAEDTLER NIPPON (2013)
Design; Gold x 2

Explore on The Work

Explore on The Work

GET BACK, TOHOKU., EAST
JAPAN RAILWAY COMPANY(2012)
Design; Gold x 2, Bronze x 1 /Industry Craft; Silver x 1
Explore on The Work

26

DENTSU INC.
TOKYOICONIC
WORK
Regional Agencyof the Decade - Asia
Dentsu Inc. Tokyo

Sound of Honda /Ayrton Senna 1989, Honda (2014)

Life is Electric, Panasonic (2016)

The Family Way, Recruit Lifestyle Co (2017)

Branded Content & Entertainment; Silver x 1 / Cyber; Gold x 2, Silver x 2 /Design; Silver x 1, Bronze x 1 / Direct; Gold x 1, Silver x 1 / Film; Gold x 1/ Outdoor; Gold x 1 / Promo & Activation; Gold x 1, Silver x 1 / Titanium &Integrated; Titanium & Integrated Grand Prix x 1

Design; Grand Prix x 1, Silver x 5, Bronze x 1 / Direct; Bronze x 1(Continued)

Internavi, Honda’s in-car navigation system, dates back to the 1980s when
Honda introduced an early iteration for F1 racing cars. This included Ayrton
Senna’s vehicle when he set the world's fastest lap in 1989. Honda's telemetry
system recorded acceleration and engine data, so Honda returned to it 25 years
later and re-enacted the lap with engine sounds and LEDs. It exploded over theinternet and was covered by media outlets all over the world. Using this data
demonstrated Honda’s impressive tech credentials and heritage and shows how
data can fuel highly emotional experiences. It won the Titanium Grand Prix and
14 Lions.

Glass: The Lion for Change; Bronze x 1 / Mobile; Grand Prix x 1, Gold x 1,
Silver x 1
Seem is a personal at-home semen testing kit that can be purchased online sothat men can discreetly check the quality of their sperm without having to visit a
clinic. Seem became a top-selling product in Amazon’s healthcare category, as
well as prompting men who’d used the kit to visit a clinic. As well as helping ina practical way, Seem was also instrumental in proving that infertility treatment
isn’t limited to women only: following its introduction, areas in Japan that wereexperiencing declining populations and low birth-rates began to subsidise maleinfertility treatment too.

How can you change the way that people think about electricity and encouragethem to see it in a new light? Panasonic’s experiment involved charging 21
batteries in 21 different ways, from a hamster on a wheel to pom-pom-wielding
cheerleaders. The batteries were then packaged with beautiful illustrations
reflecting the experiment, and made available to buy via Amazon. This piece ofwork won the Design Grand Prix and shows how to use design in a smart way
to broaden people’s perception of your brand. In this case, from a consumer
electronics company that manufactures hardware to an organisation that places
a premium on energy.
Explore on The Work

Explore on The Work

Explore on The WorkJUNIOR SWIMMINGCHAMPIONSHIPS, TOKIOMARINE NICHIDO (2015)
Design; Gold x 1, Silver x 1
Explore on The WorkNAMELESS PAINTS,
KOKUYO (2016)
Design; Silver x 1 / Product
Design; Product Design
Lion x 1
Explore on The Work

27

LIONS CREATIVITYREPORT OF THE
DECADE

Regional Agencyof the Decade
Europe28

T

he Regional Agency of theDecade Award - Europe
goes to the agency that has
performed best in Europe
across the annual agency rankingsover the last decade.

rankings, but has climbed the annual
rankings in recent years, placing
fourth and third in the 2018 and 2019
annual rankings respectively for workwith brands including Burger Kingand Magnum.

Despite only appearing in the annual
ranking from 2013, adam&eveDDB
London is the Regional Agency of theDecade in Europe, having placed firstor second each year between 2014
and 2018. The agency has worked
on a series of standout campaigns
including the long-term John Lewis
Christmas work as well as Project
84 for CALM in 2018. In total, theagency has won six Grands Prix overthe decade, including the Creative
Effectiveness Grand Prix for Monty’s
Christmas in 2016 and the Titanium
Grand Prix for Christmas for Harvey
Nichols in 2014.

Across the ranking for Europe, the UK
and France have three agencies eachwith other ranking agencies locatedin Germany, Spain, Sweden andTurkey.

REGIONAL AGENCY OF THE DECADE - EUROPE 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

Agencyadam&eveDDBAMVBBDOOGILVYTRIBAL NÉE DDB & CO.
JUNG VON MATT
BETC
FORSMAN & BODENFORSMARCEL
LOLA MULLENLOWE
BBH

City

LondonLondonParis
Istanbul
Hamburg
Paris
Gothenberg
Paris
MadridLondonLocation

United Kingdom
United Kingdom
FranceTurkeyGermany
FranceSwedenFranceSpain
United Kingdom

CHRISTMAS,
HARVEY NICHOLS (2014)
Design; Silver x 1, Bronze x 2/ Direct; Gold x 1 / Film; GrandPrix x 1 / Outdoor; Gold x 2 /Press; Grand Prix x 1 / Promo &Activation; Grand Prix x 1, Gold x 2/ Titanium & Integrated; Integrated
Grand Prix x 1
Explore on The WorkAMVBBDO London places second
with recent successes including two
Titanium Lions and a Grand Prix for
Bloodnormal and Viva La Vulva for
Essity. This meant that in the annual
rankings, the agency ranked secondin 2018 and won last year.
Fifth-placed Jung von Matt Hamburg
is the only independent agency in the
ranking with a strong performance atthe beginning of the decade, winning
three years in a row from 2010 to2012. However, it has only appeared
twice in the annual rankings since,with successful work for Edeka, BVG
and BMW leading it to third place in2018.
An agency to note for the next
decade is LOLA MullenLowe Madrid,
which ranked ninth in the decade

LOVERS, DON'T
SPREAD THE HATE,UNILEVER (2019)
Outdoor; Silver x 1 / Print &Publishing; Gold x
Explore on The Work
adam&eveDDB London winning Agency of the Year at Cannes Lions 2018

ADAM&EVEDDBLONDONREGIONAL AGENCY
OF THE DECADE
EUROPE

29

Regional Agencyof the Decade- Europe
adam&eveDDB
LondonFrom Crying to Buying: How John Lewis Harnessed the Selling Power of
Emotion, John Lewis (2013)
Creative Effectiveness Lion x 1
This heartwarming love story is part of the ongoing success story for John
Lewis that has helped to rewrite the rules for seasonal advertising. It showed
how to put an instantly recognisable Christmas asset in as many places as
possible – in-store, on bags, in story books and all over mainstream and social
media. And it had a charitable dimension too: sales of the soundtrack raised
money for Save The Children. From the start, it was admired, copied, parodied
and, most of all, talked about, helping to drive footfall at a critical time in the UK
retail calendar.
Explore on The Work

Sorry I Spent It On Myself, Harvey Nichols (2014)

Shoplifters, Harvey Nichols (2016)

Design; Silver x 1, Bronze x 2 / Direct; Gold x 1 / Film; Grand Prix x 1 /Outdoor; Gold x 2 / Press; Grand Prix x 1 / Promo & Activation; Grand Prix x
1, Gold x 2 / Titanium & Integrated; Integrated Grand Prix x 1

Film; Grand Prix x 1 / Promo & Activation; Bronze x 1

It takes a certain swagger to reframe Christmas shopping away from thethoughtful gifting that’s made John Lewis so famous. But Harvey Nichols
made Christmas all about self-indulgence in a way that only a luxury British
department store chain could get away with. The hilarious ads showed givers
fondling their new luxurious dresses and gorgeous bags while handing overpacks of toothpicks and paper clips to confused partners and relatives. The
quintessentially British scenario of awkward gift giving was brilliantly executedin the ad, while the alternative gifts range – including bags of gravel and a multibristled toothbrush – completely sold out.

How do you persuade people to download yet another loyalty app? Harvey
Nichols focused on the benefits in a novel way: by showing actual footage ofreal shoplifters stealing from its stores. The end-line delivered the fantastic payoff: ‘Love freebies? Get them legally’ and a call to action to download the app.
It’s a bold move to show rough and ready footage – even with the cartoon faces– and, at first glance, doesn’t seem very on brand for a premium department
store. Yet it’s compulsive viewing and the wit behind the idea is entirely inkeeping with the brand’s personality.
Explore on The Work

Explore on The Work

8 Grands Prix, 1 Creative
Effectiveness Lion, 27 Gold, 46
Silver and 59 Bronze Lions overthe last ten years go some way
to justify why adam&eveDDB
London are deserving of thisachievement. Here’s a flavour ofthe depth and breadth of theirwork.

KETCHUP; PASTA; MAYO,
UNILEVER ((2014)

MONTY'S CHRISTMAS, JOHNLEWIS PARTNERSHIP (2015)

Film; Gold x 1 / Outdoor;
Gold x 1

Branded Content &Entertainment; Gold x 1 /Film; Silver x 1 / Film Craft;
Grand Prix x 1, Gold x 1 /Titanium & Integrated; Bronze
x 1 / Creative Effectiveness;
Grand Prix x 1

Explore on The Work

ADAM&EVEDDBLONDONICONIC
WORK

Explore on The Work30

Regional Agencyof the Decade- Europe
adam&eveDDB
LondonADAM&EVEDDBLONDONICONIC
WORK#TrollingIsUgly, Cybersmile (2018)

Gene Project, Unilever (2018)

Project 84, CALM (2018)

Mobile; Gold x 1, Silver x 1, Bronze x 1

Creative Data; Gold x 1 / Direct; Silver x 1, Bronze x 1 / Film; Gold x 1 / Film
Craft; Silver x 2, Bronze x 1

Creative Strategy; Bronze x 1 / Design; Silver x 1 / Health & Wellness; Goldx 1 / Media; Gold x 1 / PR; Silver x 2, Bronze x 1 / Sustainable Development
Goals; Silver x 1 / Creative Effectiveness; Silver x 1

This initiative took internet trolls at their word, with each and every harsh
criticism they made feeding into a digitally altered image of influencer Chessie
King. Every damning comment about her appearance culminated in a striking
visual representation that distorted her natural beauty. Her waist was cinched in,her lips exaggerated and her eyes widened, as if she’d been the victim of plastic
surgery that had gone very wrong. This arresting image sent a clear message totrolls to think before they post. Amidst a wealth of content about cyber-bullying,
this image cut through, showing the harm of online hate.
Explore on The Work

This piece of work showed how to revitalise long-standing brand positioning
with fresh creative thinking. Marmite has long been known as the yeast extract
spread that people either love or hate and this idea took it to the extreme:
the brand introduced an actual DNA test to prove if people were geneticallydisposed towards one or the other. This scientifically backed up approach
breathed new life into the love/ hate positioning and got people taking the test
themselves, as well as generating PR and prompting people to talk about thebrand. It pushed sales up year-on-year by 14%.
Explore on The Work

Putting 84 statues on top of a central London building was always going to
attract attention. But when it transpired that they represented the 84 British
men who commit suicide every week, the statues became synonymous withan unacceptable truth. The creativity didn’t stop there; it extended to channel
selection, with CALM partnering with a popular daytime TV show. This gave it
the reach that, as a non-profit with a minimal budget, it would not otherwise
have been able to afford. It proves that a creative idea, combined with mindfulchannel planning, can stop people in their tracks, forcing them to pay attention.
Explore on The Work(Continued)

TINY DANCER, JOHN LEWIS
INSURANCE (2016)

GIVE THE RAINBOW, MARS(2017)

Film; Gold x 1 / Film Craft;Bronze x 2 / Creative
Effectiveness; Bronze x 1

Design; Bronze x 1 / Outdoor;
Gold x 1, Bronze x 2 / Promo& Activation; Gold x 1, Silver
x1

Explore on The Work

Explore on The Work

31

LIONS CREATIVITYREPORT OF THE
DECADE

Regional Agencyof the Decade
Middle East & Africa

32

T

he Regional Agency of the Decade Award - Middle East & Africa
goes to the agency that has performed best in the Middle East &Africa across the annual agency rankings over the last decade.

VMLY&R Dubai is the agency of the decade in the Middle East & Africa,
having placed in the top ten in every year barring 2015, and winning twiceover this period of time. Its work with the Interreligious Council of Bosnia andHerzegovina, including One Book for Peace and One Poster for Peace, won
Gold in 2017 and 2018. This work helped to show Christians and Muslims that
there is more they have in common than that which divides them.
TBWA\Hunt\Lascaris Johannesburg follows in second place, having placed in
the top four of the Regional Agency of the Year - Middle East & Africa ranking
every year bar 2017. It has seen recent success with City Lodge Group, winningGold Lions for Nothing for Mahala and The Real Cost in 2019 – placing secondin last year's annual ranking.
Third-placed Ogilvy Johannesburg has placed in the top ten seven times,
winning once in 2014. Over the last few years, successful Grand Prix-winningwork for KFC, such as The Everyman Meal and Double Down in 2016 and 2017
respectively, have fuelled this ranking, with the agency placing third in the mostrecent 2019 rankings.

REGIONAL AGENCY OF THE DECADE - MIDDLE EAST & AFRICA 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

Agency

VMLY&R DUBAI NÉE Y&R DUBAITBWA\HUNT\LASCARISOGILVYOGILVYMEMAC OGILVYIMPACT BBDO
NET#WORK BBDOTBWA\RAAD
LEO BURNETT
VMLY&R NÉE Y&R

City

Dubai
Johannesburg
Johannesburg
Cape Town
Dubai
Dubai
Johannesburg
Dubai
BeirutCape Town

Location

United Arab Emirates
South Africa
South Africa
South Africa
United Arab Emirates
United Arab Emirates
South Africa
United Arab Emirates
LebanonSouth Africa

SPLITTING HEADACHE,PARAS PHARMA (2011)
Design; Silver x 1
Explore on The Work

The strength of the Ogilvy network in the Middle East & Africa region is evident
in the top ten: its offices in Johannesburg, Cape Town and Dubai rank third,
fourth and fifth respectively.
There is an equal split regionally between the Middle East and Africa in thelocation of the top ten agencies, with all but one agency based in the United
Arab Emirates or South Africa.

Y&R Dubai winning an Industry Craft Gold Lion at Cannes Lions 2018

MOSAICS; DOOR; RELIEF;
CARPET; STAINED GLASS; BEADS,INTERRELIGIOUS COUNCIL IN
BOSNIA & HERZEGOVINA (2018)
Industry Craft; Gold x 1
Explore on The Work

VMLY&R DUBAIREGIONAL AGENCY
OF THE DECADE
MIDDLE EAST & AFRICA

33

Regional Agencyof the Decade- Middle East & Africa
VMLY&R DUBAI

Polar Bear, Reindeer, Pelican, Walrus, Neenah Paper Worldwide (2010)

Dubai’s Got Culture, Quint (2013)

Pelicans, Harvey Nichols Dubai (2013)

Press; Silver x 1

Design; Silver x 1

Outdoor; Gold x 1, Silver x 1 / Press; Gold x 1

It’s a challenge for paper brands to stand out and forge an emotional connection
with audiences. But Neenah managed to achieve just that. It decided to show
off its sustainability credentials and convey a key brand message: that premiumquality paper should not come at the expense of the environment. These cleverprint ads depicted endangered species such as polar bears that had diednaturally, of old age. It’s the type of print ad that requires a bit of extra thought,
working as a subtle yet effective way to communicate a key point of difference
in a highly commodified sector.

Arts and culture magazine Quint wanted to show the people of Dubai that themetropolitan city, home to people from 186 countries, was steeped in culture.
So, it decided to show another side to the city, beyond the tourist attractions
and the shopping malls. It enlisted residents of the city to do charcoal rubbingsof everyday objects, from the boat stops in Old Dubai to traditional carvings.
They then captured this imagery in a calendar so people could hang it in theirhomes as a potent reminder that Dubai was not the culturally bereft city thatthey had mistaken it for.

A huge squadron of pelicans gathers around one fish. One version of this ad
carried only the date: “June 1”. A second ad, with the same visual, carries a
recommendation: “Prepare to attack”. It’s a funny and original way to drive
anticipation about the upcoming sale at Harvey Nichols, leaving a tantalisinghint at the incredible designer gear that will be available at bargain prices. The
pelicans surrounding the fish suggest that all decorum will be lost and sharpelbowed shoppers will regress into hungry birds at feeding time. Squarely onbrand, this print work beautifully captures the department store’s hallmark
haughty wit.

Explore on The WorkAn impressive haul of 44 Lionsthis decade makes VMLY&R
Dubai deserving of their title.
They have won a staggering 9
Gold, 17 Silver and 18 Bronze
Lions and these pieces areamong the pieces of work thatbrought home some of thatawards glory.

VMLY&R DUBAIICONICWORK

THE 'HEADLINE NEWS'CUP SLEEVE, AL NISRPUBLISHING (2012)
Media; Silver x 1

Explore on The Work

Explore on The Work

Explore on The WorkCROSSOVER; ROLLUP;FOLDOUT; TWIN LOOP; TEAM
LOOP, ABU DHABI AIRPORTS
COMPANY (2013)
Outdoor; Silver x 1
Explore on The Work34

Regional Agencyof the Decade- Middle East & Africa
VMLY&R DUBAI(Continued)

Goliath Tarantula; Dhab Lizard; Fruit Bat; Wildebeest Eyeballs, Land Rover(2013)
Design; Silver x 1, Bronze x 1 / Press; Gold x 1, Silver x 1
Land Rover is all about adventure and new experiences and this series of print
ads aimed to capture the auto brand’s restless spirit. This print ad featured
toasted Goliath Tarantula, describing it as a favourite snack for children in the
Orinoco River Basin. Lavishly photographed nestling on a bed of red chilis – ina style which is more high-end cookbook than car brand – the tarantulas look
surprisingly appetising. By spotlighting adventure as opposed to tech specs,
the focus is on how the Land Rover makes a driver feel as opposed to the car
itself: a clear indicator of a confident brand.
Explore on The WorkBlonde, Clown, Tart, Starco Fashion Group (2014)

One Book for Peace, Interreligious Council of Bosnia and Herzegovina(2017)

Press; Gold x 1, Silver x 1
Envy is a common sentiment among fashionistas, and the message here is that
Woz shoes are so incredibly stylish that they make anyone who knows anything
about fashion seriously envious. The bizarre collection of weird and wonderfulobjects around the shoe represent the insults lobbied by people consumed byenvy at those lucky enough to own a pair. The print and outdoor ads were so
vibrant and distinctive - embodying the swaggering attitude of the brand so
perfectly - that they were given away as posters with each pair of shoes sold.
Explore on The Work

Design; Gold x 1 / PR; Bronze x 1 / Print & Publishing; Bronze x 1 /Promo & Activation; Silver x 1 / Radio & Audio; Bronze x 1

This piece of work highlighted the similarities between Christianity and Islam.
The colourful OOH and print work drew on art from the different faiths, fromstained glass windows to carvings, placing them side by side or on top of eachother so the likeness was unmissable; they looked like the same piece. The
initiative travelled to peace conferences and galleries around the world with themission of showing that there is more that unites us than divides us. Religious
differences continue to remain at the heart of so much unrest, so this timely andhighly creative project served a very worthy purpose.
Explore on the WorkPERSONAL EXTINCTIONPREVENTION BOOK, LAND
ROVER (2013))

DESERT; RIVER; MOUNTAIN,
AUDI SCHWEIZ, AMAG (2014)

Design; Silver x 1

Explore on The Work

Explore on The Work

VMLY&R DUBAIICONIC
WORK

Press; Silver x 2

35

LIONS CREATIVITYREPORT OF THE
DECADE

Regional Agencyof the Decade
Pacific

36

Regional Agency of the Decade - Pacific goes to the agency that has
performed best in Australia and New Zealand across the annual
agency rankings over the last decade.

Colenso BBDO Auckland is the Regional Agency of the Decade for
the Pacific, winning in four of the last ten years and not dropping out of the top
ten in this time. Its work on Heineken’s Brewtroleum earned a Grand Prix and a
Titanium Lion in 2016, and from 2016 to 2018, work for Pedigree and Fonterra
has been decorated with Gold Lions.
Clemenger BBDO Melbourne follows in second place, having ranked in the top
ten in the annual rankings each year (barring 2015), and winning in 2017 and2019. These wins correlate with the three Grands Prix won for Meet Graham for
the Transport Accident Commission in 2017 and The Lion’s Share for Mars in
2019.

REGIONAL AGENCY OF THE DECADE - PACIFIC 2010–2019
Rank

1
2
3
4
5
6
7
8
9
10

AgencyCOLENSO BBDOCLEMENGER BBDOLEO BURNETT SYDNEY
DDB
DDB
VMLY&R NÉE Y&R
FCB
SAATCHI & SAATCHI
McCANN MELBOURNE
CLEMENGER BBDO

City

Auckland
Melbourne
SydneyAucklandSydneyMelbourne
AucklandSydneyMelbourne
Wellington

Location

New ZealandAustralia
Australia
New ZealandAustralia
Australia
New ZealandAustralia
Australia
New Zealand

GOING WEST, NEW ZEALAND
BOOK COUNCIL (2010)
Film Craft; Gold x 2Third-placed Leo Burnett Sydney consistently ranked in the top ten between
2010 and 2017 and won in 2010 and 2014.

Explore on The Work

Notably, there is a strong Omnicom presence in Australia and New Zealand,with five of the top ten agencies belonging to the holding company. Three
agencies (including first and second place) are part of the BBDO Worldwide
network, and DDB Auckland and DDB Sydney from DDB Worldwide rank fourthand fifth respectively.
There is a fairly even split between Australia and New Zealand in the Pacificranking, with six and four agencies respectively.

Colenso BBDO Auckland winning a Creative Effectiveness Gold Lion at Cannes Lions 2018 with
Jury President Fernando Machado

TUB, BOAT, MAN & BOOK,MARS NZ (2017)
Print & Publishing; Gold x 1
Explore on The WorkCOLENSO BBDOAUCKLANDREGIONAL AGENCY
OF THE DECADEPACIFIC37

Regional Agencyof the Decade- Pacific
Colenso BBDO
Auckland
Colenso BBDO Auckland
have picked up 1 Grand Prix,
1 Creative Effectiveness Lion,
1 Titanium, 24 Gold, 28 Silver
and 42 Bronze Lion trophies.
An achievement that has themleading the way for the Pacificregion this decade.

Yellow Chocolate, Yellow Pages (2010)

The Pacific, TVNZ (2011)

Cyber; Bronze x 1 / Media; Gold x 1 / Titanium; Silver x 1

Media; Bronze x 1 / Creative Effectiveness Lion x 1

To ‘create a chocolate that tastes yellow’ is a tough brief for even the mostgifted creative team. Yet this was the task that one brave Kiwi took on, using
only the Yellow Pages to source contacts and suppliers. Meanwhile, New
Zealand tracked his progress in real-time on Facebook and Twitter. This wasa memorable way to create buzz around Yellow Pages and showed it still had
a role to play in helping to build businesses from scratch. What’s more, thepartnerships with social platforms reinforced that it hadn’t lost touch with themodern world and was still relevant.

Colenso BBDO Auckland went beyond the conventional combination ofbroadcast trailers and OOH to encourage people to watch TVNZ’s new war
drama miniseries, The Pacific. Instead, it took a new approach, relying on
history itself to persuade them. It sent households in New Zealand replicasof real letters from soldiers who had fought in Japan, as well as recreating a
World War II dogfight in Auckland’s Mission Bay. The combination of these two
activations meant that New Zealanders already had an emotional investmentin the show: nearly a quarter of the country tuned in, netting it a Gold Creative
Effectiveness Lion.

Explore on The Work

Explore on The WorkDONATION GLASSES, MARS(2012)
Promo & Activation; Gold x 1
Explore on The WorkCOLENSO BBDOAUCKLANDICONICWORKA Cream That Gives You Wrinkles, Skinfood / New Zealand Breast Cancer
Foundation (2015)
Press; Gold x 1

If women use this breast cream regularly, they’ll be more likely to detect lumps
earlier. Not because the cream itself has magical properties, but simply because
women will get used to habitually checking their breasts. That simple act could
prolong their life, aging them and giving them wrinkles. This clever subversion of
the typical messages communicated by the skincare sector made the productand the brand stand out and generate coverage. Most importantly, it used wit,
charm and common sense to persuade women not to limit their attention to theskin on their face.
Explore on The WorkSORRY ABOUT THE TWIGS,FOLKS, DB BREWERIES(2012)Media; Bronze x 1 / Outdoor;
Gold x 1 / Promo & Activation;
Gold x 1, Silver x 1, Bronze x 1
Explore on The Work38

Regional Agencyof the Decade- Pacific
Colenso BBDO
Auckland

COLENSO BBDOAUCKLANDICONIC
WORK
Brewtroleum, Heineken (2016)Child Replacement Programme, Pedigree (2017)

SelfieSTIX, Pedigree (2017)

Direct; Gold x 2 / Integrated; Bronze x 1 / Outdoor; Grand Prix x 1, Gold x 2/ Promo & Activation; Gold x 3 / Titanium; Titanium Lion x 1 / Media;
Gold x 1

Direct; Gold x 1 / Film; Silver x 1 / Integrated; Gold x 1 / Media; Gold x 1 /Print & Publishing; Gold x 1 / Promo & Activation; Silver x 1 / Radio & Audio;
Silver x 1 / Health & Wellness; Bronze x 1 / Creative Effectiveness; Gold x 1

Brand Experience & Activation; Bronze x 1 / Design; Bronze x 1 / Mobile;
Gold x 1, Silver x 1, Bronze x 1

The premise of a beer brand petrol is almost as far-fetched as the idea thatbuying beer could save the world. And yet Heineken stayed true to its word,
developing a biofuel that genuinely reduced New Zealand’s carbon emissions.
This shows how a highly creative move outside your category that’s also forthe greater good can really capture attention for your brand: who doesn’t love
the idea of drinking a beer as an act of selfless environmental heroism? It grewsales of DB Export by 10% in a declining category and won the 2016 Outdoor
Grand Prix.

Rather than tug at the heartstrings with endless galleries of sad-faced hounds
in search of their forever homes, Pedigree made people smile instead. The
premise of it was simple: now that your child has left home, rehome a dog. New
empty-nesters were encouraged to fill the child-shaped void in their homes andcould even go further, turning their kids’ abandoned gear into accessories fortheir new four-legged friends - think duvets transformed into pet beds. Not only
did this boost adoptions, it also led to a 16% sales increase and a Gold Creative
Effectiveness Lion.

Explore on The Work

Explore on The Work

Another simple yet striking initiative for Pedigree was SelfieSTIX. This piece ofplastic that hooked onto smartphones and held a DentaStix treat aimed to solve
the pain point of capturing a decent selfie with a pet: when dogs look at the
snack suspended above the screen, they’re also looking right into the phone’s
camera. It shows that the creative solution isn’t always an ad campaign;sometimes product innovation can be a more effective way to connect withaudiences and prove that you understand them. The product was given away
in-store with packs of DentaStix and drove purchase and created multiple newconsumption occasions.
Explore on The Work(Continued)

X-RAY CASTS, FONTERRA
BRANDS NEW ZEALAND,ANCHOR (2016)
Health & Wellness; Gold x 1/ Media; Silver x 1 / Outdoor;
Bronze x 1
Explore on The WorkMILK SLAMS, FONTERRA(2017)
Health & Wellness; Gold x 1/ Radio & Audio; Silver x 1,
Bronze x 1
Explore on The Work

39

LIONS CREATIVITYREPORT OF THE
DECADE

Brand Marketerof theDecade40

Brand Marketer of the Decade is awarded to the brand marketer
with the best overall performance in the annual Creative Brand of
the Year special awards since 2010.

This award exists to reward those that are brave, forward-thinking andvalue the importance of creativity for business – a mission that has remained
unchanged since we awarded Volkswagen the first ever Advertiser of the Yearaward 29 years ago at the 1991 Festival.
Looking back at the last decade, our winner has appeared in the top ten every
year, winning twice in 2011 and 2015. Procter & Gamble is the Brand Marketerof the Decade, having won seven Grands Prix and two Titanium Lions throughbrands such as Old Spice, Always and Tide.

PROCTER&GAMBLE

BRAND MARKETER
OF THE DECADE
BRAND MARKETER OF THE DECADE 2010-2019
Rank

1
2
3
4
5
6
7
8
9
10

Brand/Marketer

PROCTER & GAMBLE
NIKE
VOLKSWAGENMARSUNILEVER
BURGER KINGHEINEKEN
COCA-COLAGOOGLESAMSUNG

Nike follows in second place with strong performances in the annual ranking
between 2011 and 2015, as well as recent success from 2017 to 2019. The
brand won five Grands Prix and two Titanium Lions over this time, for work suchas Nothing Beats a Londoner and Dream Crazy.
Volkswagen places third, consistently ranking in the top ten between 2010 and2015, while Mars is fourth, winning in 2017 and 2018.
Burger King has been the brand to watch in recent years, climbing the annual
rankings from fifth in 2015 to first in 2019, resulting in sixth place for the
decade. Over the last five years, the fast food retailer has won six Grands Prix, aTitanium Lion and a Titanium Grand Prix for work including McWhopper, Google
Home of the Whopper, Burning Stores and The Whopper Detour.

THE TALK, P&G, BBDO New York(2018)
Entertainment; Silver x 1 / Film
Craft; Silver x 2, Bronze x 2 / Film;
Grand Prix x 1, Gold x 1 / Social &Influencer; Silver x 1 / Sustainable
Development Goals; Bronze x 1
Explore on The Work41

ICONIC
WORK

Procter & Gamble’s decadeof creativity has seen themgather a pride of 7 Grands
Prix, 1 Grand Prix for Good, 3Creative Effectiveness Lions, 2Titanium, 49 Gold, 4 Glass, 77
Silver and 100 Bronze Lions.
They have done it with humourand dedication to social andenvironmental issues as shownin these examples.

Intimate Words, Always, Leo Burnett Mexico City (2015)

Like A Girl, Always, Leo Burnett Toronto (2015)

Breathe Happy, Febreze, Grey New York (2012)

Health & Wellness; Grand Prix x 1, Silver x 1 / Outdoor; Bronze x 1 / PR;
Silver x 1

Branded Content & Entertainment; Silver x 1 / Cyber; Gold x 2 / Direct; Goldx 1, Silver x 1 / Film; Gold x 1 / Glass: The Lion For Change; Glass Lion x 1 /Promo & Activation; Gold x 1, Bronze x 1 / Titanium & Integrated; Titanium
x 1 / Media; Gold x 1, Bronze x 1

Promo & Activation; Bronze x 1 / Creative Effectiveness Lion x 1

Cervical cancer is a leading cause of death among women in Mexico’s
indigenous communities. Why? Because the words used to describe women’sanatomy are considered taboo. Always worked with Mexican womenon developing new words so they could describe their symptoms more
comfortably. The co-created lexicon was published in a book called Intimate
Words that could be passed down through generations. The words were
designed to assist in earlier detection of cervical cancer, meaning that women
would no longer suffer in silence. This won the Health & Wellness Lions GrandPrix and demonstrates how to work with communities on creative problemsolving.
Explore on The WorkRESPONSE CAMPAIGN,PROCTER & GAMBLE,WIEDEN+KENNEDY Portland(2011)
Cyber; Grand Prix x 1, Gold x
2 / Direct; Gold x 1
Explore on The Work

Always used its market-leading position to help instil higher self-esteem infuture generations of women. The film asked young women, men and boys
to perform certain actions ‘like a girl’ and then asked the same of young girls.
The difference was astonishing. The first group’s interpretation of ‘like a girl’
comprised flailing limbs and pathetic facial expressions, while the young girls
behaved with integrity and conviction. Always wasn’t the first brand to embracebrand feminism, but Like A Girl firmly staked its proudly feminist flag in the
ground, netting a Glass and a Titanium Lion.
Explore on The WorkSocial experiments have become more popular in advertising over the last halfof the decade as our consumption of online video and social media has grownexponentially. Febreze was a trailblazer: this work showed blindfolded people
surrounded by feet, fish and body odour who could detect only the fresh scentof just-sprayed Febreze odour eliminator. It’s a tough category to communicate
product benefits without falling back on cliché, but this highly creative approach
showed how to do it with flair and humour. Having pushed up sales, theconcept was rolled out in other markets and it won a Gold Lion for Creative
Effectiveness.

PROCTER&GAMBLE

Brand Marketerof the Decade
Procter & Gamble

Explore on The WorkTOUCH THE PICKLE,PROCTER & GAMBLE INDIA,BBDO INDIA Mumbai (2015)
Glass: The Lion for Change;
Grand Prix x 1 / Media;
Bronze x 1
Explore on The Work42ICONICWORK(Continued)

Marriage Market Takeover, SK-II, Forsman & Bodenfors Gothenburg (2016)

It’s A Tide Ad, Tide, Saatchi & Saatchi New York (2018)

Share the Load, Procter & Gamble, BBDO Mumbai (2015)

Entertainment; Bronze x 1 / Glass: The Lion For Change; Glass Lion x 1 /PR; Gold x 1 / Creative Effectiveness; Bronze x 1

Direct; Gold x 1, Silver x 1 / Media; Bronze x 2 / Titanium; Titanium Lion x 1

Glass: The Lion for Change; Glass Lion x 1 / Creative Effectiveness; Gold x
1, Bronze x 1

Unmarried ‘Sheng Nu’ women are regarded as ‘leftover’ women in China andcome under immense familial and societal pressure to get married. This pieceof work was designed to give them a voice and show the rest of the world– particularly their parents – that they were happy with their single status. A
Shanghai marriage market was taken over by statements written by the womenwhere they defended their independence, while a film followed four individual
stories. It generated 25 million views all over the world, helping SK-II to show its
audience that its brand was right behind them, regardless of their marital status.
Explore on The Work

W.A.L.S. - WOMEN AGAINSTLAZY STUBBLE, PROCTER& GAMBLE, BBDO INDIA
Mumbai (2011)
PR; Silver x 1 / Creative
Effectiveness Lion x 1
Explore on The Work

Having spent many Super Bowls being all about stain removal, Tide didsomething completely different for the 2018 game: it associated its brand withclean clothes, instead. Throughout the game’s ad breaks, Tide kept popping
up in 15-second spoofs of other styles of Super Bowl advertising where all
the characters had one thing in common: spotless outfits. Tide dominatedthe conversation around the Super Bowl and converted this into sales in an
incredibly commodified sector where visibility is key. This proves how a creative
approach to channel planning combined with a brilliant and instantly memorable
idea can drive effectiveness.
Explore on The Work

Asking the right question can be a powerful way for brands to address societal
issues. Ariel asked: ‘Is laundry only a woman’s job?’ prompting a debate
about ‘the double shift’ that extended far beyond India. The channel selection,from enlisting celebrities to care labels in clothes stating that an item could
be washed by either a man or a woman, ensured nationwide reach. Men in
their millions pledged to share the load and help address this inequality. Highlevels of engagement led to a 60% sales increase for Ariel. And the ultimate
endorsement? Facebook’s Chief Operating Officer Sheryl Sandberg namechecked it.

PROCTER&GAMBLE

Brand Marketerof the Decade
Procter & Gamble

Explore on The WorkHANDLE WITH CARE,
GILLETTE, GREY New York(2017)
Entertainment; Bronze x 1 /Film; Bronze x 1 / Health &Wellness; Gold x 1, Silver x 2 /Promo & Activation; Gold Lionx2
Explore on The Work

43

LIONS CREATIVITYREPORT OF THE
DECADE

Rankingsof theDecade44

HOLDING COMPANY OF THE DECADEHOLDING COMPANY OF THE DECADE
Rank Holding Company

1

WPP

2

OMNICOM

3

INTERPUBLIC GROUP

4

PUBLICIS GROUPE5

HAVAS GROUP

6

DENTSU GROUP

7

MDC PARTNERS

8HAKUHODO DY HOLDINGS

9

GRUPO ABC

10

BLUEFOCUS GROUP

2019
Rank

1
2
3
4
5
6
7
8
9
10

2018
Holding Company

OMNICOM
INTERPUBLIC GROUP
WPP
PUBLICIS GROUPEDENTSU GROUPMDC PARTNERSHAVAS GROUP
BLUEFOCUS GROUPHAKUHODO DY HOLDINGS
ENERO

2014
Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2017
Holding Company

OMNICOM
WPP
INTERPUBLIC GROUP
PUBLICIS GROUPEHAVAS GROUP
DENTSU GROUPHAKUHODO DY HOLDINGSMDC PARTNERS
BLUEFOCUS GROUP
ENERO

2013
Holding Company

WPP
OMNICOM
PUBLICIS GROUPEINTERPUBLIC GROUP
DENTSU GROUPHAVAS GROUP
GRUPO ABCHAKUHODO DY HOLDINGSCHEIL WORLDWIDEMDC PARTNERS

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2016
Holding Company

WPP
OMNICOM
INTERPUBLIC GROUP
PUBLICIS GROUPEHAVAS GROUP
DENTSU GROUPMDC PARTNERSHAKUHODO DY HOLDINGSBLUEFOCUS GROUP
ENERO

2012
Holding Company

WPP
OMNICOM
PUBLICIS GROUPEINTERPUBLIC GROUP
DENTSU GROUPHAVAS GROUP
GRUPO ABCCHEIL WORLDWIDEHAKUHODO DY HOLDINGSMDC PARTNERS

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2015
Holding Company

WPP
OMNICOM
INTERPUBLIC GROUP
PUBLICIS GROUPEDENTSU GROUPHAVAS GROUPMDC PARTNERS
CHEIL WORLDWIDEHAKUHODO DY HOLDINGSM&C SAATCHI

Rank

1
2
3
4
5
6
7
8
9
10

Holding Company

WPP
OMNICOM
PUBLICIS GROUPEINTERPUBLIC GROUPHAVAS GROUP
DENTSU GROUP
GRUPO ABCMDC PARTNERS
CHEIL WORLDWIDEHAKUHODO DY HOLDINGS

2011
Holding Company

WPP
OMNICOM
PUBLICIS GROUPEINTERPUBLIC GROUPHAVAS GROUPHAKUHODO DY HOLDINGSMDC PARTNERS
DENTSU GROUPCHEIL WORLDWIDEAEGIS MEDIA

Rank

1
2
3
4
5
6
7
8
9
10

Holding Company

WPP
OMNICOM
PUBLICIS GROUPEINTERPUBLIC GROUPHAVAS GROUP
DENTSU GROUPCHEIL WORLDWIDEHAKUHODO DY HOLDINGSMDC PARTNERSAEGIS MEDIA

45

NETWORK OF THE DECADENETWORK OF THE DECADE
Rank Network

1

BBDO WORLDWIDE2

OGILVY

3

DDB WORLDWIDE

4

VMLY&R NÉE Y&R

5

McCANN WORLDGROUP

6

TBWA WORLDWIDE

7LEO BURNETT

8

GREY

9

PUBLICIS WORLDWIDE10WUNDERMAN THOMPSON POINTS FROM J. WALTER THOMPSON

2019
Rank

1
2
3
4
5
6
7
8
9
10

2018
Network

McCANN WORLDGROUP
DDB WORLDWIDEFCBBBDO WORLDWIDETBWA WORLDWIDEOGILVYGREYWIEDEN+KENNEDY
DROGA5
VMLY&R NÉE Y&R

2014
Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2017
Network

BBDO WORLDWIDEOGILVY
DDB WORLDWIDEMcCANN WORLDGROUPTBWA WORLDWIDE
VMLY&R NÉE Y&R
GREY
havas
PUBLICIS WORLDWIDE
MULLENLOWE GROUP

2013
Network

OGILVYBBDO WORLDWIDE
DDB WORLDWIDE
VMLY&R NÉE Y&R
LEO BURNETTTBWA WORLDWIDEMcCANN WORLDGROUP
PUBLICIS WORLDWIDE
GREY
MULLENLOWE GROUP

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2016
Network

BBDO WORLDWIDEOGILVYMcCANN WORLDGROUP
VMLY&R NÉE Y&R
DDB WORLDWIDETBWA WORLDWIDEGREYLEO BURNETT
PUBLICIS WORLDWIDE
FCB

2012
Network

OGILVYBBDO WORLDWIDE
DDB WORLDWIDE
VMLY&R NÉE Y&R
McCANN WORLDGROUPLEO BURNETT
PUBLICIS WORLDWIDETBWA WORLDWIDEGREY
SAATCHI & SAATCHI

Rank

1
2
3
4
5
6

7
8
9
10

Rank

1
2
3
4
5
6
7

8
9
10

2015
Network

OGILVYBBDO WORLDWIDE
VMLY&R NÉE Y&R
DDB WORLDWIDEGREY
McCANN WORLDGROUPWUNDERMAN THOMPSON POINTS FROM J. WALTERTHOMPSONTBWA WORLDWIDELEO BURNETT
FCB

2011
Network

OGILVYBBDO WORLDWIDE
DDB WORLDWIDE
VMLY&R NÉE Y&R
LEO BURNETTWUNDERMAN THOMPSON POINTS FROM J. WALTERTHOMPSONPUBLICIS WORLDWIDESAATCHI & SAATCHITBWA WORLDWIDEWIEDEN+KENNEDY

Rank

1
2
3
4

5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

Network

OGILVYBBDO WORLDWIDEGREY
VMLY&R NÉE Y&R
DDB WORLDWIDELEO BURNETTMcCANN WORLDGROUPTBWA WORLDWIDEPUBLICIS WORLDWIDE
FCB

2010
Network

BBDO WORLDWIDEOGILVY
DDB WORLDWIDEWUNDERMAN THOMPSON POINTS FROM J. WALTERTHOMPSONLEO BURNETT
VMLY&R NÉE Y&R
PUBLICIS WORLDWIDESAATCHI & SAATCHITBWA WORLDWIDE
GREY

Rank

1
2
3
4
5
6
7

8
9
10

Network

BBDO WORLDWIDE
DDB WORLDWIDE
VMLY&R NÉE Y&R
TBWA WORLDWIDELEO BURNETTOGILVYWUNDERMAN THOMPSON POINTS FROM J. WALTERTHOMPSONSAATCHI & SAATCHI
GREY
havas NÉE EURO RSCG

46

AGENCY OF THE DECADEAGENCY OF THE DECADE
Rank Agency

Town

Location

1

ALMAPBBDOSão Paulo

Brazil2

WIEDEN+KENNEDY

PortlandUSA

3

BBDO NEW YORKNew York

USA

4

DROGA5

New YorkUSA

5

adam&eveDDB

LondonUnited Kingdom

6

OGILVY BRASIL

São Paulo

Brazil7

McCANN NEW YORKNew York

USA

8

AMVBBDO

LondonUnited Kingdom

9

GREY NEW YORKNew York

USA

10

COLENSO BBDO

Auckland

New Zealand

2019
Rank

1
2
3
4
5
6
7
8
9
10

2018
AgencyWIEDEN+KENNEDY

Town
Portland

Location
USA

McCANN NEW YORKNew YorkUSA

DROGA5

New YorkUSA

AMVBBDO

LondonUnited Kingdom

FCB NEW YORKNew York

USA

TBWA\CHIAT\DAY

New York

USA

DAVID

Miami

USA

FCB INFERNO

LondonUnited Kingdom

LOLA MULLENLOWE

MadridSpain

SCHOLZ & FRIENDS

BerlinGermany

2014
Rank

Rank

1
2
3
4
5
6
7
8
9
10

Agencyadam&eveDDB

Town
LondonLocation
United Kingdom

AMVBBDO

LondonUnited Kingdom

BBDO NEW YORKNew York

USA

McCANN NEW YORKNew York

USA

TBWA\MEDIA ARTS LAB

Los Angeles

USA

OGILVY

ChicagoUSA

HOST/HAVAS

SydneyAustralia

AFRICASão Paulo

BrazilSAATCHI & SAATCHI

New York

USA

VMLY&R NÉE Y&R

Kansas City

USA

2013
Agencyadam&eveDDB

Town
LondonLocation
United Kingdom

DENTSU INC.

Tokyo

Japan

ALMAPBBDOSão Paulo

Brazil1
2
3

4

LEO BURNETT TAILORMADESão Paulo

Brazil

5
6
7
8
9
10

OGILVY BRASIL

São Paulo

BrazilFORSMAN & BODENFORS

Gothenburg

SwedenWIEDEN+KENNEDY

PortlandUSA

GREY NEW YORKNew YorkUSA

DROGA5

New York

USA

VMLY&R NÉE Y&R

São Paulo

Brazil

1
2
3

2017

Rank

Rank

1
2
3
4
5
6
7
8
9
10

2016
Agency
CLEMENGER BBDOMELBOURNE

Town

Location

Melbourne

Australia

ALMAPBBDOSão Paulo

BrazilMcCANN NEW YORKNew York

USA

DAVID

Miami

USA

BETC

Paris

Franceadam&eveDDB

LondonUnited Kingdom

COLENSO BBDO

Auckland

New Zealand

OGILVY NEW YORKNew YorkUSA

DROGA5

New York

USA

180LA

Los Angeles

USA

2012
AgencyOGILVY BRASIL

Town
São Paulo

Location
BrazilMcCANN MELBOURNE

Melbourne

Australia

ALMAPBBDOSão Paulo

Brazil4

VMLY&R DUBAI NÉE Y&R
DUBAI

Dubai

United ArabEmirates

5
6
7
8
9
10

BBDO GERMANY

Dusseldorf

Germany

OGILVY FRANCE

ParisFranceOGILVY

LondonUnited Kingdom

BBDO NEW YORKNew York

USA

WIEDEN+KENNEDY

PortlandUSA

PEREIRA & O'DELL

San Francisco USA

Rank

1
2
3
4
5
6
7
8
9

10

Rank

1
2
3
4
5
6
7
8
9
10

2015
AgencyALMAPBBDO

Town
São Paulo

Location
BrazilGREY NEW YORKNew York

USA

INGO

Stockholm

SwedenMcCANN NEW YORKNew York

USA

DAVID

Buenos Aires

Argentina

adam&eveDDB

LondonUnited Kingdom

COLENSO BBDO

Auckland

New Zealand

BBDO NEW YORKNew York

USA

FORSMAN & BODENFORS

Gothenburg

SwedenLEO BURNETT CHICAGO

ChicagoUSA

2011
AgencyWIEDEN+KENNEDY

Town
Portland

LocationUSA

BBH LONDON

LondonUnited Kingdom

OGILVY BRASIL

São Paulo

BrazilJUNG VON MATT

Hamburg

Germany

VMLY&R NÉE Y&R

São Paulo

BrazilAMVBBDO

LondonUnited Kingdom

Rank

1
2
3
4
5
6
7
8
9
10

AgencyR/GA

Town
New York

Location
USA

GREY NEW YORKNew York

USA

OGILVY BRASIL

São Paulo

BrazilBBDO NEW YORKNew YorkUSA

DROGA5

New York

USA

ALMAPBBDOSão Paulo

BrazilWIEDEN+KENNEDY

PortlandUSA

adam&eveDDB

LondonUnited Kingdom

GREY LONDON

LondonUnited Kingdom

COLENSO BBDO

Auckland

New Zealand

AgencyALMAPBBDO

Town
São Paulo

Location
Brazil

VMLY&R NÉE Y&R

New York

USA

WIEDEN+KENNEDY

PortlandUSA

TRIBAL NÉE DDB&CO.

Istanbul

Turkey

VMLY&R NEE Y&R

LondonUnited Kingdom

TBWA\CHIAT\DAY

New York

USA

BETC

Paris

FranceDDB

LondonUnited Kingdom

LEW'LARA\TBWASão Paulo

BrazilBBDO GERMANY

Dusseldorf

Germany

2010
AgencyALMAPBBDO

Town
São Paulo

Location
BrazilWIEDEN+KENNEDY

PortlandUSA

BBDO NEW YORKNew YorkUSA

DROGA5

New York

USA

5

DEL CAMPO/NAZCA
SAATCHI & SAATCHI

Buenos Aires

Argentina

Dubai

United ArabEmirates

1
2
3
4

Rank

DUVAL GUILLAUME MODEM Antwerp

Belgium

6

VMLY&R DUBAI NÉE Y&R
DUBAI

ALMAPBBDOSão Paulo

BrazilDENTSU INC.

Tokyo

Japan

DDB SINGAPORE

Singapore

Singapore

LEO BURNETT IBERIA

MadridSpain

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Buenos Aires

Argentina

7
8
9
10

OGILVY BRASIL

São Paulo

BrazilR/GA

New York

USA

Rank

1
2
3
4
5
6
7
8
9
10

47

INDEPENDENT AGENCY OF THE DECADE
INDEPENDENT AGENCY OF THE DECADE
Rank Independent Agency

Town

Location

1

WIEDEN+KENNEDY

PortlandUSA

2

DROGA5

New York

USA

3

FORSMAN & BODENFORS(YEARS 2010-2016)

Gothenburg

Sweden4

JUNG VON MATT

Hamburg

Germany

5

SERVICEPLAN

MunichGermany

6

WIEDEN+KENNEDY

LondonUnited Kingdom

7

GRABARZ & PARTNER

Hamburg

Germany

8

MOTHER

LondonUnited Kingdom

9

WIEDEN+KENNEDY

Amsterdam

The Netherlands

10

KOLLE REBBE(YEARS 2010-2018)

Hamburg

Germany

2019
Rank

1
2
3
4
5
6
7
8
9

10

2018
Independent Agency
WIEDEN+KENNEDY

Town
Portland

LocationUSA

DROGA5

New York

USA

JOHNXHANNES NEW YORK New YorkUSARBK COMMUNICATION

Stockholm

SwedenDROGA5

LondonUnited Kingdom

WIEDEN+KENNEDYSão Paulo

Brazil

MOTHER NEW YORKNew York

USA

TECH AND SOULSão Paulo

Brazil

MOTHER

LondonUnited Kingdom

180HEARTBEATS + JUNG
VON MATT

Warsaw

Poland

2014
Rank

1
2
3
4
5
6
7
8
9
10

Independent Agency
JUNG VON MATT

Town
Hamburg

Location
Germany

DROGA5

New York

USA

WIEDEN+KENNEDY

LondonUnited Kingdom

WIEDEN+KENNEDY

PortlandUSA

MOTHER

LondonUnited Kingdom

JOHNXHANNES NEW YORK New York

USA

N=5

Amsterdam

The Netherlands

GRABARZ & PARTNER

Hamburg

Germany

SERVICEPLAN

MunichGermany

RPA

Los Angeles

USA

2013
Independent Agency
FORSMAN & BODENFORS

Town
Gothenburg

Location
SwedenLEMZ

Amsterdam

The Netherlands

WIEDEN+KENNEDY

PortlandUSA

4

CREATIVE ARTISTS
AGENCY

Los Angeles

USA

5
6
7
8
9
10

DROGA5

New YorkUSA

SID LEE

Paris

FrancePEREIRA & O'DELL

San Francisco USA

WIEDEN+KENNEDY

LondonUnited Kingdom

KOLLE REBBE

Hamburg

Germany

SS+K

New York

USA

1
2
3

Rank

2017

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2016
Independent Agency
DROGA5Town
New York

LocationUSA

WIEDEN+KENNEDY

PortlandUSA

4CREATIVE

LondonUnited Kingdom

POL

Oslo

NorwayBLACK FRAME

New York

USA

GRABARZ & PARTNER

Hamburg

GermanyCJ WORX

BangkokThailand

FRED & FARID PARIS

Paris

FranceTown
Portland

LocationUSA

SERVICEPLAN

MunichGermany

WIEDEN+KENNEDY

New YorkUSA

VOSKHOD

Yekaterinburg Russia

LODUCCASão Paulo

BrazilAKESTAM HOLST

Stockholm

SwedenDROGA5

New York

USA

KOLLE REBBE

Hamburg

Germany

MORTIERBRIGADE

Brussels

Belgium

AFRICASão Paulo

BrazilRank

Town
New York

Location
USA

JUNG VON MATT

Hamburg

Germany

WIEDEN+KENNEDY

PortlandUSA

4

VENABLES BELL &PARTNERSSan Francisco USA

5
6
7

FORSMAN & BODENFORS

Gothenburg

SwedenSERVICEPLAN

MunichGermany

FRED & FARID PARIS

Paris

FranceMumbai

India

DON'T PANIC

LondonUnited Kingdom

8

SERVICEPLAN FRANCE

ParisFrance91084.PARIS

ParisFranceWE BELIEVERS

New York

USA

2011
Independent Agency
WIEDEN+KENNEDY

Town
Portland

Location
USA

JUNG VON MATT

Hamburg

Germany

SERVICEPLAN

MunichGermany

CHEIL WORLDWIDE

Seoul

Korea

WIEDEN+KENNEDY

LondonUnited Kingdom

PARTY

Tokyo

Japan

DROGA5

New York

USA

8

CREATIVE ARTISTS
AGENCY

Los Angeles

USA

9
10

KOLLE REBBE

Hamburg

Germany

PROJECTOR

Tokyo

Japan

1
2
3
4
5
6
7

Independent Agency
DROGA5

1
2
3

MEDULLACOMMUNICATIONS

2012
Independent Agency
WIEDEN+KENNEDY

Rank

2015

Rank

1
2
3
4
5
6
7
8
9
10

Independent Agency
DROGA5Town
New York

LocationUSA

WIEDEN+KENNEDY

PortlandUSA

WIEDEN+KENNEDY

LondonUnited Kingdom

FORSMAN & BODENFORS

Gothenburg

SwedenGRABARZ & PARTNER

Hamburg

Germany

WIEDEN+KENNEDY

New YorkUSA

SERVICEPLAN

MunichGermany

WIEDEN+KENNEDY

Amsterdam

The Netherlands

LANGLANDWindsorUnited Kingdom

SID LEE

Paris

FranceIndependent Agency
JUNG VON MATT

Town
Hamburg

Location
Germany

WIEDEN+KENNEDY

PortlandUSA

FORSMAN & BODENFORS

Gothenburg

SwedenBOONDOGGLE

LeuvenBelgium

MOTHER

LondonUnited Kingdom

GRABARZ & PARTNER

Hamburg

Germany

DROGA5

SydneyAustralia

SPECIAL GROUP

SydneyAustralia

HAPPINESS BRUSSELS

Brussels

Belgium

KOKOKAKA

Gothenburg

Sweden2010
Independent Agency
WIEDEN+KENNEDY

Town
Portland

LocationUSA

DROGA5

New York

USA

JUNG VON MATT

Hamburg

Germany

WIEDEN+KENNEDY

Amsterdam

The Netherlands

5

THJNK NÉEKEMPERTRAUTMANN

Hamburg

Germany

6
7
8
9
10

FORSMAN & BODENFORS

Gothenburg

SwedenLODUCCASão Paulo

BrazilSCHOLZ & FRIENDS

BerlinGermany

GRABARZ & PARTNER

Hamburg

Germany

SERVICEPLAN

MunichGermany

1
2
3
4

Rank

Rank

1
2
3
4
5
6
7
8
9
10

48

PALME D'OR OF THE DECADEPALME D'OR OF THE DECADE
Rank Production Company

Location

1

MJZ

USA

2

SMUGGLERUSA

3

O POSITIVE FILMSUSA

4BISCUIT FILMWORKS

USA

5

BLINK PRODUCTIONS

United Kingdom

6

STINK

United Kingdom

7

PARK PICTURESUSA

8

HUNGRY MAN

USA

9RATTLING STICK

United Kingdom

10

OUTSIDER

United Kingdom

2019
Rank

1
2
3
4
5
6
7
8=
8=
10

2018
Production Company

PARK PICTURESHUNGRY MANSOMESUCHBUCKBISCUIT FILMWORKSSMUGGLERSOMESUCH
HWY 61 FILMS
SAVILLEEPOCH FILMS

Location

USA
USA
United Kingdom
USA
USA
USA
USA
USA
USA
USA

2014
Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2017
Production Company

MJZ
REVOLVER/WILL O'ROURKE
THE CORNER SHOP
BLUR FILMS
THE MILL
HUB HO HIN BANGKOKTHE PLANEBBDO STUDIOSOUTSIDER
BLINK PRODUCTIONS

Location

USA
Australia
USA
Spain
USA
ThailandFranceUSA
United Kingdom
United Kingdom

2013
Production Company

MJZ
O POSITIVE FILMSOUTSIDER
MJZ
BLINK PRODUCTIONSFOLKE STOCKHOLMBISCUIT FILMWORKSMOONBOT STUDIOSPARK PICTURESFURLINED

Location

USA
USA
United Kingdom
United Kingdom
United Kingdom
Sweden
USA
USA
USA
USA

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3

4
5
6
7
8
9
10

2016
Production Company

MJZ
SMUGGLER
THE MILLTOHOKUSHINSHA FILM
CORPORATIONICONOCLAST
BLINK PRODUCTIONSSTINKCAVIAR
LIME STUDIOSO POSITIVE FILMS

Location

USA
USA
USA

Japan
USA
United Kingdom
United Kingdom
USA
USA
USA

2012
Production Company

MJZ
BISCUIT FILMWORKSO POSITIVE FILMSBLINK PRODUCTIONSRATTLING STICKACADEMY FILMS
B-REEL
4CREATIVECAVIAR
GORGEOUS

Location

USA
USA
USA
United Kingdom
United Kingdom
United Kingdom
USA
United Kingdom
Belgium
United Kingdom

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2015
Production Company

TOOL
EPOCH FILMS
STINK
VRSE.WORKSO POSITIVE FILMS
LANDIA
UNIVERSAL PRODUCTION PARTNERSGUILTY CONTENTANONYMOUS CONTENTOUTSIDER

Location

USA
USA
United Kingdom
USA
USA
Argentina
Czech Republic
Australia
USA
United Kingdom

2011
Production Company

MJZ
RATTLING STICKBISCUIT FILMWORKSCAVIARSMUGGLER
PARANOIDBRPRIMOO POSITIVE FILMS
ANONYMOUS CONTENTSOIXANTE QUINZE

Location

USA
United Kingdom
USA
USA
USA
BrazilArgentina
USA
USA
France

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

Production Company

Location

Production Company

Location

SMUGGLER
BLINK PRODUCTIONSSOMESUCH
PARK PICTURESBISCUIT FILMWORKSCAVIARAOI PRO.
ROGUE
MJZ
MJZ

USA
United Kingdom
United Kingdom
USA
USA
USA
Japan
United Kingdom
United Kingdom
USA

2010
Production Company

SMUGGLERO POSITIVE FILMS
MJZ
STINK
PRIMO
HUNGRY MAN
INDEPENDENTSMUGGLERRABBIT CONTENT
SONNY

Location

USA
USA
USA
United Kingdom
Argentina
USA
United Kingdom
United Kingdom
USA
United Kingdom

Rank

1
2
3
4
5
6
7
8
9
10

MJZ
HUNGRY MAN
SMUGGLERBISCUIT FILMWORKSRSA FILMSO POSITIVE FILMSKNUCKLEHEADSTATION FILM
ARGENTINECINEBLINK PRODUCTIONS

USA
USA
USA
USA
United Kingdom
USA
United Kingdom
USA
Argentina
United Kingdom

49

AGENCY OF THE DECADE - ASIA
AGENCY OF THE DECADE - ASIA
Rank Agency

City

Location

1

DENTSU INC.

Tokyo

Japan

2

HAKUHODO INC.

Tokyo

Japan

3

OGILVY

BangkokThailand

4

OGILVY

Mumbai

India

5

DDB

Singapore

Singapore

6

McCANN

MumbaiIndia

7

OGILVY

Singapore

Singapore

8

CHEIL WORLDWIDE

Seoul

South Korea

9

TBWA\HAKUHODO INC.

Tokyo

Japan

10

MULLENLOWE SINGAPORE

Singapore

Singapore

2019
Rank

1
2
3
4
5
6
7
8
9
10

2018
AgencyMcCANN HEALTH

Town
Shanghai

Location
China

DENTSU INC.

Tokyo

Japan

TBWA\HAKUHODO INC.

Tokyo

Japan

BBDO PAKISTAN

LahorePakistan

CHEIL WORLDWIDE

Hong Kong

Hong Kong SAR

DENTSU WEBCHUTNEY

Bangalore

India

GREY BANGLADESH

Dhaka

Bangladesh

FCBULKA

Delhi

India

OGILVY

Hong Kong

Hong Kong SAR

HO COMMUNICATION

Shanghai

China

2014
Rank

1
2
3
4
5
6
7
8

9
10

AgencyDENTSU INC.

Town
Tokyo

LocationJapan

OGILVY

Hong Kong

Hong Kong SAR

OGILVY

MumbaiIndia

OGILVY

BangkokThailand

TBWA\INDIA

MumbaiIndia

GREYNJ UNITED

BangkokThailandFCB INDIA

MumbaiIndia

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

BangkokThailandHAKUHODO INC.

Tokyo

Japan

JAYMESYFU

ManilaThe Philippines

2013
AgencyDENTSU INC.

Town
Tokyo

LocationJapan

HAKUHODO INC.

Tokyo

Japan

VMLY&R NÉE Y&R

Beijing

China

OGILVY

MumbaiIndia

McCANN

MumbaiIndia

BBDO SINGAPORE

Singapore

Singapore

MULLENLOWE

Shanghai

China

MULLENLOWE

MumbaiIndia

9

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Bangalore

India

10

OGILVY

Singapore

Singapore

1
2
3
4
5
6
7
8

Rank

2017

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2016
AgencyDENTSU INC.

Town
Tokyo

Location
Japan

BBH

Singapore

Singapore

OGILVY

MumbaiIndia

McCANN

MumbaiIndia

OGILVY

Singapore

Singapore

HAKUHODO INC.

Tokyo

Japan

TBWA\THAILAND

BangkokThailandCJ WORX

BangkokThailandLEO BURNETT

MumbaiIndia

TBWA\HAKUHODO INC.

Tokyo

Japan

2012
AgencyDENTSU INC.

Town
Tokyo

LocationJapan

OGILVY

GurgaonIndia

CHEIL WORLDWIDE

Seoul

South Korea

TAPROOT DENTSU

MumbaiIndia

HAKUHODO INC.

Tokyo

Japan

DDB

Singapore

Singapore

OGILVY MALAYSIA

Kuala Lumpur Malaysia

OGILVY

BangkokThailand

TBWA\HAKUHODO INC.

Tokyo

Japan

MULLENLOWE SINGAPORE Singapore

Singapore

Rank

1
2
3
4
5
6
7
8

Rank

2015
AgencyDENTSU INC.

Town
Tokyo

LocationJapan

OGILVY

BangkokThailand

TBWA\HAKUHODO INC.

Tokyo

Japan

4

MEDULLACOMMUNICATIONS

Mumbai

India

1
2
3
4

5

VMLY&R NÉE Y&R

Shanghai

China

6

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

BangkokThailandBBDO INDIA

MumbaiIndia

OGILVY

MumbaiIndia

HAKUHODO INC.

Tokyo

Japan

MONDAY

BangkokThailand

1
2
3

7
8
9
10
2011

AgencyDENTSU INC.

Town
Tokyo

LocationJapan

HAKUHODO INC.

Tokyo

Japan

CHEIL WORLDWIDE

Seoul

South Korea

DDB

Singapore

Singapore

PROJECTOR

Tokyo

Japan

PARTY

Tokyo

Japan

LEO BURNETT

MumbaiIndia

MULLENLOWE SINGAPORE Singapore

Singapore

9

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Shanghai

China

10

VMLY&R NÉE Y&R

Kuala Lumpur Malaysia

Rank

1
2
3
4
5

6
7
8
9
10

Rank

Agency
VMLY&R NÉE Y&R

Town
Shanghai

Location
China

DENTSU INC.

Tokyo

Japan

GREY GROUP

Singapore

Singapore

McCANN

MumbaiIndia

5

BBDO PROXIMITYTHAILAND

BangkokThailand

6
7
8
9
10

CHEIL WORLDWIDE

Seoul

South Korea

HAKUHODO INC.

Tokyo

Japan

BBDO INDIA

MumbaiIndia

DDBSingapore

Singapore

MULLENLOWE SINGAPORE Singapore

Singapore

AgencyDENTSU INC.

Town
Tokyo

LocationJapan

LEO BURNETT

Hong Kong

Hong Kong SAR

DDBSingapore

Singapore

OGILVY

BangkokThailand

MUDRA DDB GROUP

MumbaiIndia

2010
AgencyDENTSU INC.

Town
Tokyo

Location
Japan

DDB

Singapore

Singapore

MUDRA DDB GROUP

MumbaiIndia

CHEIL WORLDWIDE

Seoul

South Korea

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Shanghai

China

OGILVY MALAYSIA

Kuala Lumpur Malaysia

VMLY&R NÉE Y&R

BangkokThailandBBDO INDIA

MumbaiIndia

DDB GROUP HONG KONG

Hong Kong

Hong Kong SAR

HAKUHODO INC.

Tokyo

Japan

Rank

1
2
3
4
5
6
7
8
9
10

CREATIVE JUICE\BANGKOK Bangkok

Thailand

OGILVY

Shanghai

China

LEO BURNETT

MumbaiIndia

HAKUHODO INC.

Tokyo

Japan

OGILVY

Mumbai

India

50

AGENCY OF THE DECADE - EUROPE
AGENCY OF THE DECADE - EUROPE
Rank Agency

City

Location1

adam&eveDDB

LondonUnited Kingdom

2

AMVBBDO

LondonUnited Kingdom

3

OGILVY

Paris

France4

TRIBAL NÉE DDB & CO.

Istanbul

Turkey5

JUNG VON MATT

Hamburg

Germany

6

BETC

Paris

France7

FORSMAN & BODENFORS

Gothenberg

Sweden8

MARCEL

Paris

France9

LOLA MULLENLOWE

Madrid

Spain

10

BBH

LondonUnited Kingdom

2019
Rank

1
2
3
4
5
6
7
8
9
10

2018
AgencyAMVBBDO

Town
LondonLocation
United Kingdom

FCB INFERNO

LondonUnited Kingdom

LOLA MULLENLOWE

MadridSpain

SCHOLZ & FRIENDS

BerlinGermany

adam&eveDDB

LondonUnited Kingdom

TBWA\PARIS

Paris

FranceMcCANNTel Aviv

IsraelDDB PARIS

Paris

FranceMcCANN PARIS

Paris

FranceVMLY&R NÉE Y&R

Warsaw

Poland

2014
Rank

1
2
3
4
5
6
7
8
9
10

Rank

2017
Agencyadam&eveDDB

Town
LondonLocation
United Kingdom

AMVBBDO

LondonUnited Kingdom

JUNG VON MATT

Hamburg

Germany

LOLA MULLENLOWE

MadridSpain

McCANN LONDON

LondonUnited Kingdom

WIEDEN+KENNEDY

LondonUnited Kingdom

MARCEL

Paris

France

BETC

Paris

France9

ROTHCO | ACCENTURE
INTERACTIVE

DublinIreland10ÅKESTAM HOLST

Stockholm

Sweden

1
2
3
4
5
6
7
8

2013
Agencyadam&eveDDB

Town
LondonLocation
United Kingdom

FORSMAN & BODENFORS

Gothenberg

SwedenLEMZ

Amsterdam

The Netherlands

LOLA MULLENLOWE

MadridSpain

OGILVYONE LONDON

LondonUnited Kingdom

LEO BURNETT FRANCE

ParisFranceLES GAULOISParisFranceAMVBBDO

LondonUnited Kingdom

TBWA\LONDON

LondonUnited Kingdom

SID LEE

Paris

France

Rank

1
2
3
4
5
6
7
8
9
10

Rank

2016
Agency
BETC

Town
Paris

LocationFranceadam&eveDDB

LondonUnited Kingdom

VMLY&R NÉE Y&R

MadridSpain

DDB PARIS

Paris

France&CO

Copenhagen

Denmark

SAATCHI & SAATCHI

LondonUnited Kingdom

PUBLICIS ITALY

Milan

Italy

TBWA\PARIS

Paris

France9

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

LondonUnited Kingdom

10

4CREATIVE

LondonUnited Kingdom

1
2
3
4
5
6
7
8

2012
AgencyOGILVY

Town
Paris

LocationFranceOGILVY

LondonUnited Kingdom

DUVAL GUILLAUME MODEM Antwerp

Belgium

BBDO

Dusseldorf

Germany

DDB PARIS

Paris

FranceSERVICEPLAN

MunichGermany

BBH

LondonUnited Kingdom

adam&eveDDB

LondonUnited Kingdom

CLM BBDO

ParisFrancePUBLICIS ITALY

Milan

Italy

Rank

1
2
3
4

5
6
7
8
9
10

AgencyINGO

Town
Stockholm

Location
Swedenadam&eveDDB

LondonUnited Kingdom

FORSMAN & BODENFORS

Gothenberg

SwedenWUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Amsterdam

The Netherlands

AMVBBDO

LondonUnited Kingdom

GREY

LondonUnited Kingdom

OGILVY

LondonUnited Kingdom

JUNG VON MATT

Hamburg

Germany

VMLY&R NÉE Y&R

MadridSpain

McCANN LONDON

LondonUnited Kingdom

2011
Town
Hamburg

Location
Germany

DUVAL GUILLAUME MODEM Antwerp

Belgium

BBH

LondonUnited Kingdom

SERVICEPLAN

MunichGermany

AMVBBDO

LondonUnited Kingdom

SAATCHI & SAATCHI

Milan

Italy

MARCEL

Paris

FranceOGILVY GERMANY

Frankfurt

Germany

9

BAUMANN BER RIVNAYSAATCHI & SAAT

Ramat Gan

Israel10

KOLLE REBBE

Hamburg

Germany

1
2
3
4
5
6
7
8

Rank

2015

AgencyJUNG VON MATT

Rank

1
2
3
4
5
6
7
8
9
10

Agencyadam&eveDDB

Town
LondonLocation
United Kingdom

GREY

LondonUnited Kingdom

OGILVY

Paris

FranceDDB SPAIN

MadridSpain

MARCEL

Paris

FranceOGILVY

LondonUnited Kingdom

FCB INFERNO

LondonUnited Kingdom

FORSMAN & BODENFORS

Gothenberg

SwedenGREY GERMANY

Dusseldorf

Germany

LOLA MULLENLOWE

MadridSpain

AgencyJUNG VON MATT

Town
Hamburg

Location
Germany

AMVBBDO

LondonUnited Kingdom

BETC

Paris

FranceWUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Milan

Italy

BBH

LondonUnited Kingdom

DDB

LondonUnited Kingdom

TRIBAL NÉE DDB&CO

Istanbul

Turkey

VMLY&R NÉE Y&R

LondonUnited Kingdom

DDB

Stockholm

SwedenBBDO

Dusseldorf

Germany

2010
AgencyJUNG VON MATT

Town
Hamburg

Location
Germany

LEO BURNETT

MadridSpain

McCANN

Bucharest

Romania4

THJNK NÉEKEMPERTRAUTMANN

Hamburg

Germany

5
6
7
8
9
10

FORSMAN & BODENFORS

Gothenberg

SwedenDDB PARIS

Paris

FranceWIEDEN+KENNEDY

Amsterdam

The Netherlands

DDB

Stockholm

SwedenOGILVY GERMANY

Frankfurt

Germany

SERVICEPLAN

MunichGermany

1
2
3

Rank

Rank

1
2
3
4

5
6
7
8
9
10

51

AGENCY OF THE DECADE - LATIN AMERICA
AGENCY OF THE DECADE - LATIN AMERICA
Rank Agency

City

Location

1

ALMAPBBDOSão Paulo

Brazil2

OGILVY BRASIL

São Paulo

Brazil3

VMLY&R NEE Y&R

São Paulo

Brazil4

DEL CAMPO SAATCHI & SAATCHI

Buenos Aires

Argentina

5

DM9DDBSão Paulo

Brazil6

VMLY&R NEE Y&R

Santiago

Chile

7

AFRICASão Paulo

Brazil8

GREY BRAZILSão Paulo

Brazil9

WUNDERMAN THOMPSON POINTS FROM
J. WALTER THOMPSON

São Paulo

Brazil10

MARURI GREY

Guayaquil

Ecuador

2019
Rank

1
2
3
4
5
6
7
8
9

10

2018
AgencyAKQA

Town
São Paulo

Location
BrazilGREY BRAZILSão Paulo

Brazil

AFRICASão Paulo

BrazilDAVID SAO PAULO

São Paulo

Brazil

VMLY&R NÉE Y&R

São Paulo

BrazilWIEDEN+KENNEDYSão Paulo

Brazil

ALMAPBBDOSão Paulo

BrazilFAHRENHEIT DDB

Lima

Peru

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSONSão Paulo

OGILVY BRASIL

São Paulo

Brazil

Rank

1
2
3
4
5
6
7
8
9
10

2017
Agency
AFRICA

Town
São Paulo

Location
Brazil

MULLENLOWE SSP3

BogotaColombia

GREY BRAZILSão Paulo

Brazil

ALMAPBBDOSão Paulo

Brazil

VMLY&R NÉE Y&R

São Paulo

BrazilOGILVY BRASIL

São Paulo

Brazil

VMLY&R NÉE Y&R

Santiago

Chile

DAVID SAO PAULO

São Paulo

BrazilMARURI GREY

Guayaquil

Ecuador

DAVID

Buenos Aires

Argentina

Brazil

2014

2013

Rank

1

AgencyALMAPBBDO

Town
São Paulo

Location
Brazil2

LEO BURNETT TAILORMADESão Paulo

Brazil3
4

OGILVY BRASIL

São Paulo

Brazil

VMLY&R NÉE Y&R

São Paulo

Brazil5

DEL CAMPO SAATCHI &SAATCHI

Buenos Aires

Argentina

6
7
8
9
10

FCB BRASIL

São Paulo

BrazilOGILVY ARGENTINA

Buenos Aires

Argentina

LODUCCASão Paulo

BrazilDM9DDBSão Paulo

Brazil

DDB MEXICO

Mexico City

MexicoRank

Rank

AgencyALMAPBBDO

Town
São Paulo

Location
BrazilOGILVY BRASIL

São Paulo

BrazilGREY COLOMBIA

BogotaColombia

CIRCUS GREY PERU

Lima

Peru

VMLY&R NÉE Y&R

São Paulo

BrazilGREY BRAZILSão Paulo

Brazil

AFRICASão Paulo

Brazil8

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSONSão Paulo

Brazil9

DM9DDBSão Paulo

Brazil10

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

1
2
3
4
5
6
7

BogotaColombia

2012
AgencyOGILVY BRASIL

Town
São Paulo

Location
Brazil

ALMAPBBDOSão Paulo

Brazil

VMLY&R NÉE Y&R

São Paulo

BrazilDM9DDBSão Paulo

Brazil5

LEO BURNETT TAILORMADESão Paulo

Brazil

1
2
3
4
5

6
7
8
9
10

VMLY&R NÉE Y&R

Santiago

Chile

OGILVY ARGENTINA

Buenos Aires

Argentina

VMLY&R NÉE Y&R

Lima

Peru

LODUCCASão Paulo

Brazil

MAYO FCB

Lima

Peru

1
2
3
4

2016

Rank

2015

Rank

1

AgencyALMAPBBDO

Town
São Paulo

Location
Brazil2

DAVID

Buenos Aires

Argentina

3

VMLY&R NÉE Y&R

São Paulo

Brazil4

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSONSão Paulo

Brazil5

DEL CAMPO SAATCHI &SAATCHI

Buenos Aires

Argentina

6
7
8

AFRICASão Paulo

BrazilGREY MEXICO

Mexico City

MexicoDM9DDBSão Paulo

Brazil9

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Buenos Aires

Argentina

10

GREY BRAZILSão Paulo

Brazil2011
AgencyOGILVY BRASIL

Town
São Paulo

Location
BrazilRank

VMLY&R NÉE Y&R

São Paulo

BrazilDM9DDBSão Paulo

Brazil

ALMAPBBDOSão Paulo

Brazil

MULLENLOWE-SSP3

BogotaColombia

6

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Mexico City

Mexico7

FCB

Buenos Aires

Argentina

8

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSONSan Juan

Puerto Rico

89

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Buenos Aires

Argentina

9
10

10

DEL CAMPO SAATCHI &SAATCHI

Buenos Aires

Argentina

1
2
3
4
5
6
7

Rank

AgencyOGILVY BRASIL

Town
São Paulo

Location
Brazil

ALMAPBBDOSão Paulo

Brazil

AFRICASão Paulo

BrazilMARURI GREY

Guayaquil

Ecuador

VMLY&R NÉE Y&R

Santiago

Chile

6

F/NAZCA SAATCHI &SAATCHISão Paulo

Brazil78910FCB BRASIL

São Paulo

BrazilLEO BURNETT ARGENTINA

Buenos Aires

Argentina

GREY MEXICO

Mexico City

MexicoVMLY&R NÉE Y&R

São Paulo

Brazil

1
2
3
4
5

2010
AgencyALMAPBBDO

Town
São Paulo

Location
BrazilRank

1

AgencyALMAPBBDO

Town
São Paulo

Location
BrazilOGILVY BRASIL

São Paulo

Brazil2

DEL CAMPO SAATCHI &SAATCHI

Buenos Aires

Argentina

LEW'LARA\TBWASão Paulo

BrazilOGILVY BRASIL

São Paulo

BrazilDM9DDBSão Paulo

BrazilDEL CAMPO SAATCHI & SAATCHI Buenos Aires

Argentina

OGILVY ARGENTINA

Buenos Aires

Argentina

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSONSão Paulo

Brazil3
4
5

LODUCCASão Paulo

Brazil6

F/NAZCA SAATCHI &SAATCHISão Paulo

BrazilZ+

São Paulo

Brazil

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

7

Mexico City

MexicoBuenos Aires

Argentina

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON
VMLY&R NÉE Y&R

Santiago

Chile

VMLY&R NÉE Y&R

São Paulo

BrazilTALENTSão Paulo

BrazilOGILVY MEXICO

Mexico City

MexicoVMLY&R NÉE DHALET Y&R

Buenos Aires

Argentina

8
9
10

52

AGENCY OF THE DECADE - MIDDLE EAST & AFRICA
AGENCY OF THE DECADE - EUROPE
Rank Agency

City

Location

1

VMLY&R DUBAI NÉE Y&R DUBAI

Dubai

United Arab Emirates

2

TBWA\HUNT\LASCARISJohannesburg

South Africa

3

OGILVY

Johannesburg

South Africa

4

OGILVY

Cape Town

South Africa

5

MEMAC OGILVY

Dubai

United Arab Emirates

6

IMPACT BBDO

Dubai

United Arab Emirates

7

NET#WORK BBDO

Johannesburg

South Africa

8

TBWA\RAAD

Dubai

United Arab Emirates

9

LEO BURNETT

BeirutLebanon10

VMLY&R NÉE Y&R

Cape Town

South Africa

2019
Rank Agency
1
TBWA\HUNT\LASCARIS

Location
Town
Johannesburg South Africa
Johannesburg South Africa
South Africa
Cape Town

2

OGILVY

3

KING JAMES

4WUNDERMAN THOMPSONPOINTS FROM J. WALTER
Beirut
THOMPSON

Lebanon

WUNDERMAN THOMPSONPOINTS FROM J. WALTERDubai
THOMPSON

United Arab Emirates

5

VMLY&R NÉE Y&R

7

TBWA\RAAD

Johannesburg South Africa
United Arab Emirates
Dubai

8

VMLY&R NÉE Y&R

Dubai

United Arab Emirates

9

INTERESTING TIMES

BeirutLebanon

10

NET#WORK BBDO

Johannesburg South Africa

2

MEMAC OGILVY

Location
Town
Johannesburg South Africa
United Arab Emirates
Dubai

3

IMPACT BBDODubai

TBWA\HUNT\LASCARISJohannesburg South Africa

FCB AFRICA

Johannesburg South Africa

Rank Agency
1
OGILVY

4
5

Rank Agency
TBWA\RAAD
1

Town
Dubai

Location
United Arab Emirates

2
3
4

OGILVY

Cape Town

South Africa

TBWA\HUNT\LASCARISJohannesburg South Africa
United Arab Emirates
Dubai

5

6

2014

2018

United Arab Emirates

6

VMLY&R NÉE Y&R

Dubai

United Arab Emirates

7

OGILVY

Cape Town

South Africa

8

M&C SAATCHI ABEL

Cape Town

South Africa

9

LEO BURNETT

Dubai

United Arab Emirates

10

FP7 McCANN

Dubai

United Arab Emirates

6
7
8
9
10

VMLY&R NÉE Y&R

WUNDERMAN THOMPSONPOINTS FROM J. WALTER
Casablanca
THOMPSON

MoroccoKING JAMES

Cape Town

South Africa

DDB SOUTH AFRICA

Johannesburg South Africa
Johannesburg South Africa

OGILVYJOE PUBLIC UNITED
1886

2013

Johannesburg South Africa
Johannesburg South Africa

2017
Rank Agency
VMLY&R NÉE Y&R
1

Town
Cape Town

Location
South Africa

2
3
4
5
6
7

IMPACT BBDO

Dubai

United Arab Emirates

MEMAC OGILVY

Dubai

United Arab Emirates

VMLY&R NÉE Y&R

Dubai

United Arab Emirates

VMLY&R NÉE VML

Cape Town

South Africa

OGILVY
FP7 McCANN

Johannesburg South Africa
Egypt
Cairo

8

THE CLASSICPARTNERSHIP

Dubai

United Arab Emirates

9
10

HELLOFCB+

Cape Town

South Africa

LEO BURNETT

BeirutLebanon2012

2

TBWA\HUNT\LASCARIS

Location
United Arab Emirates
Johannesburg South Africa

3

OGILVY

Cape Town

South Africa

3

NET#WORK BBDO

NET#WORK BBDO

Johannesburg South Africa

Rank Agency
1
VMLY&R NÉE Y&R

45

MEMAC OGILVY

Town
Dubai

Town
Cape Town

2

VMLY&R NÉE Y&R

Dubai

Johannesburg South Africa
Johannesburg South Africa

4

TBWA\HUNT\LASCARIS

Tunis

Tunisia

5

DDB SOUTH AFRICA

Tunis

Tunisia6

MEMAC OGILVY

Johannesburg South Africa
Tunisia
Tunis

7

TBWA\RAAD

Dubai

United Arab Emirates

8

LEO BURNETT

BeirutLebanon

VMLY&R NÉE Y&R
METROPOLITANREPUBLIC

Johannesburg South Africa
Johannesburg South Africa

6

OGILVYACTION

7WUNDERMAN THOMPSONPOINTS FROM J. WALTERCairo
THOMPSON

Egypt

VMLY&R NÉE Y&R

Cape Town

South Africa

9Cape Town

South Africa

10

Dubai

United Arab Emirates

8
9
10

HELLOFCB+
DDB

Location
South Africa
United Arab Emirates

Rank Agency
1
OGILVY

2016

Location
United Arab Emirates

Rank Agency
MEMAC OGILVY
1

Town
Dubai

2
3
4
5
6

OGILVY

Johannesburg South Africa
Johannesburg South Africa

VMLY&R NÉE VML

Cape Town

South Africa

VMLY&R NÉE Y&R

Dubai

United Arab Emirates

LEO BURNETT

BeirutLebanon

WUNDERMAN THOMP-SON
POINTS FROM J. WALTER
Beirut
THOMPSON

Lebanon

TBWA\RAAD

Dubai

United Arab Emirates

IMPACT BBDO

Dubai

United Arab Emirates

OGILVY

Cape Town

South Africa

7
8
9
10

TBWA\HUNT\LASCARIS

2011
Rank Agency

1
2
3
4
5
6
7
8
9
10

Town
Dubai

VMLY&R NÉE Y&R
Johannesburg
NET#WORK BBDOTBWA\HUNT\LASCARIS Johannesburg
OGILVY

Johannesburg

FOXP2

Cape Town

MEMAC OGILVY
OGILVYGREY AFRICA
LEO BURNETTFP7 McCANN

Dubai
Cape Town
Johannesburg
Dubai
ManamaLocation

United Arab Emirates
South Africa
South Africa
South Africa
South Africa
United Arab Emirates
South Africa
South Africa
United Arab Emirates
Bahrain2015
Rank Agency
GEOMETRY GLOBAL
1

Town
Dubai

Location
United Arab Emirates

2
3
4
5
6
7
8
9
10

LEO BURNETT

BeirutLebanon

MEMAC OGILVY

Dubai

United Arab Emirates

TBWA\HUNT\LASCARIS
3SG-BBDO,

Johannesburg South Africa
Tunisia
Tunis

VMLY&R NÉE Y&R

Cape Town

South Africa

LEO BURNETT

Dubai

United Arab Emirates

IMPACT & ECHO BBDO

Kuwait City

KuwaitIMPACT BBDO

Dubai

United Arab Emirates

FP7 McCANN

Dubai

United Arab Emirates

2010
Rank Agency
TBWA\HUNT\LASCARIS
1

2
3
4
5
6
7
8
9
10

VMLY&R NÉE Y&R

Location
Town
Johannesburg South Africa
United Arab Emirates
Dubai

OGILVY

Johannesburg South Africa
South Africa
Cape Town

FOXP2

Cape Town

FCB AFRICA

Johannesburg South Africa
Egypt
Cairo

OGILVYELEPHANTSouth Africa

LEO BURNETT

Johannesburg South Africa
Egypt
Cairo

TBWA\RAAD

Dubai

VMLY&R NÉE Y&R

United Arab Emirates

53

AGENCY OF THE DECADE - NORTH AMERICA
AGENCY OF THE DECADE - EUROPE
Rank Agency

City

Location

1

WIEDEN+KENNEDY

PortlandUSA

2

BBDO NEW YORKNew York

USA

3

DROGA5

New York

USA

4

McCANN NEW YORKNew York

USA

5

GREY NEW YORKNew York

USA

6

DAVID

Miami

USA

7

R/GA

New York

USA

8

LEO BURNETT CHICAGO

ChicagoUSA

9

BBH NEW YORKNew York

USA

10

OGILVYNew York

USA

2019
Rank

2018
AgencyWIEDEN+KENNEDY

Town
Portland

Location
USA

McCANN NEW YORKNew YorkUSA

DROGA5

New YorkUSA

FCB NEW YORKNew York

USA

TBWA\CHIAT\DAY

New York

USA

DAVID

Miami

USA

FCB CHICAGO

Chicago

USA

8

AREA 23, AN FCB HEALTHNETWORK COMPANY

New York

USA

9
10

VMLY&R NÉE VML

Kansas CityUSA

TBWA\MEDIA ARTS LAB

Los Angeles

USA

1
2
3
4
5
6
7

2014
Rank

1
2
3
4
5
6
7
8
9
10

AgencyBBDO NEW YORKTown
New York

Location
USA

McCANN NEW YORKNew York

USA

TBWA\MEDIA ARTS LAB

Los Angeles

USA

OGILVY

ChicagoUSA

SAATCHI & SAATCHI

New York

USA

VMLY&R NÉE VML

Kansas CityUSA

DROGA5

New York

USA

WIEDEN+KENNEDY

Portland

USA

DAVID

Miami

USA

FCB/SIX

TorontoCanada2013
AgencyWIEDEN+KENNEDY

Town
Portland

Location
USA

GREY NEW YORKNew YorkUSA

DROGA5

New York

USA

BBDO NEW YORKNew York

USA

PEREIRA & O'DELL

San Francisco USA

6

CREATIVE ARTISTS
AGENCY

Los Angeles

USA

7
8
9
10

DDB NEW YORKNew York

USA

BARTON F. GRAF 9000

New York

USA

SS+K

New YorkUSA

BBH NEW YORKNew York

USA

1
2
3
4
5

Rank

2017

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2016
AgencyMcCANN NEW YORKTown
New York

Location
USA

DAVID

Miami

USA

OGILVYNew YorkUSA

DROGA5

New York

USA

180LA

Los Angeles

USA

WIEDEN+KENNEDY

PortlandUSA

BBDO NEW YORKNew York

USA

THE MARTIN AGENCY

Richmond

USA

OGILVY

ChicagoUSA

FCB CHICAGO

ChicagoUSA

2012
AgencyWIEDEN+KENNEDY

Town
Portland

Location
USA

BBDO NEW YORKNew York

USA

PEREIRA & O'DELL

San Francisco USA

DDB NEW YORKNew York

USA

GREY NEW YORKNew York

USA

OGILVYNew YorkUSA

LEO BURNETT CHICAGO

ChicagoUSA

THE MARTIN AGENCY

Richmond

DROGA5
SAATCHI & SAATCHI LA

Rank

AgencyGREY NEW YORKTown
New York

Location
USA

McCANN NEW YORKNew York

USA

BBDO NEW YORKNew YorkUSA

LEO BURNETT CHICAGO

ChicagoUSA

DROGA5

New York

USA

6

VENABLES BELL &PARTNERSSan Francisco USA

78
9

FCB CHICAGO

ChicagoUSA

WIEDEN+KENNEDY

Portland

USA

180LA

Los Angeles

USA

10

GOODBY SILVERSTEIN &PARTNERSSan Francisco USA

1
2
3
4
5

2011
AgencyWIEDEN+KENNEDY

Town
Portland

LocationUSA

R/GA

New York

USA

GREY NEW YORKNew YorkUSA

DROGA5

New York

USA

BBDO NEW YORKNew York

USA

6

CRISPIN PORTER
BOGUSKY+

Boulder

USA

USA

7

CREATIVE ARTISTS
AGENCY

Los AngelesUSA

New York

USA

OGILVYNew YorkUSA

Los Angeles

USA

8
9
10

LEO BURNETT NEW YORKNew YorkUSA

LEO BURNETT DETROIT

Detroit

USA

1
2
3
4
5

Rank

2015

Rank

Town
Portland

Location
USA

BBDO NEW YORKNew YorkUSA

DROGA5

New York

USA

R/GA

New York

USA

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSONNew York

USA

6
7
8

BBDO CANADA

TorontoCanadaLEO BURNETT CHICAGO

ChicagoUSA

VMLY&R NÉE Y&R

New York

USA

9

CRISPIN PORTER
BOGUSKY+

Boulder

USA

10

GREY NEW YORKNew York

USA

5

AgencyR/GA

Town
New York

Location
USA

GREY NEW YORKNew York

USA

BBDO NEW YORKNew YorkUSA

DROGA5

New York

USA

WIEDEN+KENNEDY

PortlandUSA

THE MARTIN AGENCY

Richmond

USA

GREY CANADA

TorontoCanadaLEO BURNETT CHICAGO

ChicagoUSA

LEO BURNETT TORONTO

TorontoCanada

DAVID

Miami

USA

AgencyWIEDEN+KENNEDY

Town
Portland

Location
USA

VMLY&R NEE Y&R

New York

USA

BBDO NEW YORKNew York

USA

TBWA\CHIAT\DAY

Los Angeles

USA

TBWA\CHIAT\DAY

New York

USA

6

CRISPIN PORTER
BOGUSKY+

Boulder

USA

7
8
9
10

GREY NEW YORKNew YorkUSA

BBH NEW YORKNew YorkUSA

LEO BURNETT TORONTO

TorontoCanadaSAATCHI & SAATCHI

New York

USA

1
2
3
4
5
6
7
8
9
10

2010
AgencyWIEDEN+KENNEDY

1
2
3
4

Rank

Rank

1
2
3
4
5

54

AGENCY OF THE DECADE - PACIFICAGENCY OF THE DECADE - PACIFIC
Rank Agency

City

Location

1

COLENSO BBDO

Auckland

New Zealand

2

CLEMENGER BBDO

Melbourne

Australia

3

LEO BURNETT SYDNEY

SydneyAustralia

4

DDB

Auckland

New Zealand

5

DDB

SydneyAustralia

6

VMLY&R NÉE Y&R

Melbourne

Australia

7

FCB

Auckland

New Zealand

8

SAATCHI & SAATCHI

SydneyAustralia

9

McCANN MELBOURNE

Melbourne

Australia

10

CLEMENGER BBDO

Wellington

New Zealand

2019
Rank

1
2
3
4
5
6
7
8
9
10

2018
Agency
CLEMENGER BBDO

City
Melbourne

Location
Australia

Rank

1

AgencyHOST/HAVAS

City
SydneyLocation
Australia

DDB

SydneyAustralia

2

CHE PROXIMITY

Melbourne

Australia

TBWA\MELBOURNE

Melbourne

Australia

DDB

Auckland

New Zealand

COLENSO BBDO

Auckland

New Zealand

BWM DENTSU

SydneyAustralia

CHE PROXIMITY

Melbourne

Australia

COLENSO BBDO

Auckland

New Zealand

NAKED COMMUNICATIONS

SydneyAustralia

CUMMINS & PARTNERS

SydneyAustralia

SPECIAL GROUP

SydneyAustralia

VMLY&R NÉE Y&R

Melbourne

Australia

THE BRAND AGENCY

PerthAustralia

CLEMENGER BBDO

Wellington

New Zealand

WHITEGREY SYDNEY

SydneyAustralia

3
4
5
6
7
8
9
10

2014
Rank

1
2
3
4
5
6
7
8
9
10

2017

CLEMENGER BBDOHISTORY WILL BE KIND
CLEMENGER BBDO

SydneySydneyMelbourne

Australia
Australia
Australia

2013
AgencyLEO BURNETT SYDNEY

City
SydneyLocation
Australia

COLENSO BBDO

Auckland

New Zealand

SAATCHI & SAATCHI

SydneyAustralia

CLEMENGER BBDO

Melbourne

Australia

DDB

Auckland

New Zealand

FCB

Auckland

New Zealand

DDB

SydneyAustralia

CLEMENGER BBDO

Wellington

New Zealand

McCANN MELBOURNE

Melbourne

Australia

TBWA\MELBOURNE

Melbourne

Australia

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2016
Agency
CLEMENGER BBDO

City
Melbourne

Location
Australia

COLENSO BBDO

Auckland

New Zealand

McCANN MELBOURNE

Melbourne

Australia

DDB

Auckland

New Zealand

R/GA SYDNEY

SydneyAustralia

LEO BURNETT

Melbourne

Australia

MARCEL SYDNEY

SydneyAustralia

CHE PROXIMITY

SydneyAustralia

OGILVY

Melbourne

Australia

LEO BURNETT SYDNEY

SydneyAustralia

2012
AgencyMcCANN MELBOURNE

City
Melbourne

Location
Australia

FCB

Auckland

New Zealand

DDB

Auckland

New Zealand

LEO BURNETT SYDNEY

SydneyAustralia

DDB

SydneyAustralia

VMLY&R NÉE Y&R

Melbourne

Australia

COLENSO BBDO

Auckland

New Zealand

DROGA5

SydneyAustralia

CLEMENGER BBDO

Melbourne

Australia

TBWA\SYDNEY

SydneyAustralia

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2015
AgencyCOLENSO BBDO

City
Auckland

Location
New Zealand

LEO BURNETT SYDNEY

SydneyAustralia

CLEMENGER BBDO

Melbourne

Australia

VMLY&R NÉE Y&R

Auckland

New Zealand

DDB

Auckland

New Zealand

DDB

SydneyAustralia

TBWA\MELBOURNE

Melbourne

Australia

GREY

Melbourne

Australia

FCB

Auckland

New Zealand

LEO BURNETT

Melbourne

Australia

2011
AgencyCOLENSO BBDO

City
Auckland

Location
New Zealand

VMLY&R NÉE Y&R

Melbourne

Australia

TBWA\SYDNEY

SydneyAustralia

OGILVY

SydneyAustralia

CLEMENGER BBDO

Melbourne

Australia

LEO BURNETT SYDNEY

SydneyAustralia

CLEMENGER BBDO

Wellington

New Zealand

DDB

SydneyAustralia

LEO BURNETT

Melbourne

Australia

WONDER

SydneyAustralia

Rank

City
Auckland

Location
New Zealand

CLEMENGER BBDO

Melbourne

Australia

LEO BURNETT SYDNEY

SydneyAustralia

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

Melbourne

Australia

56

WHITEGREY SYDNEY

SydneyAustralia

HAPPY SOLDIERS

SydneyAustralia

7

THE MONKEYS | PART OF
ACCENTURE INTERACTIVE

SydneyAustralia

8
9
10

DDB

Auckland

New Zealand

LEO BURNETT

Melbourne

Australia

DROGA5

SydneyAustralia

4

1
2
3
4
5

6
7
8
9
10

AgencyCOLENSO BBDO

City
Auckland

Location
New Zealand

M&C SAATCHI

SydneyAustralia

VMLY&R NÉE Y&R

Melbourne

Australia

LEO BURNETT SYDNEY

SydneyAustralia

WUNDERMAN THOMPSONPOINTS FROM J. WALTERTHOMPSON

SydneyAustralia

VMLY&R NÉE Y&R

Brisbane

Australia

McCANN MELBOURNE

Melbourne

Australia

DDB

Auckland

New Zealand

DDB

Melbourne

Australia

SAATCHI & SAATCHI

SydneyAustralia

AgencyLEO BURNETT SYDNEY

City
SydneyLocation
Australia

COLENSO BBDO

Auckland

New Zealand

CLEMENGER BBDO

Melbourne

Australia

SAATCHI & SAATCHI

SydneyAustralia

DDB

Auckland

New Zealand

DROGA5

SydneyAustralia

VMLY&R NÉE Y&R

Melbourne

Australia

SPECIAL GROUP

Auckland

New Zealand

MEERKATS

Perth

Australia

THE MONKEYS | PART OF
ACCENTURE INTERACTIVE

SydneyAustralia

2010
AgencyCOLENSO BBDO

1
2
3

Rank

Rank

1
2
3
4
5
6
7
8
9

10

55

BRAND MARKETER OF THE DECADE
BRAND MARKETER OF THE DECADE
Rank Brand Marketer

1

PROCTER & GAMBLE

2

NIKE

3

VOLKSWAGEN

4

MARS

5

UNILEVER

6

BURGER KING7

HEINEKEN

8

COCA-COLA

9

GOOGLE10SAMSUNG

2019
Rank

1
2
3
4
5
6
7
8
9
10

2018
Brand Marketer

BURGER KINGNIKE
ADIDASUBERAPPLE INC.
PROCTER & GAMBLE
MARS
IKEA
AB INBEV
JOHN LEWIS & PARTNERS

2014
Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2017
Brand Marketer

MARS
PROCTER & GAMBLE
APPLE INC.
NIKE
BURGER KINGMCDONALD'SAB INBEV
GREENPEACE
YUM! BRANDSVOLKSWAGEN

2013
Brand Marketer

UNILEVER
VOLKSWAGEN
HONDA
PROCTER & GAMBLE
VOLVO
SONY
HEINEKEN
SAMSUNG
NIKE
DIAGEO

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2016
Brand Marketer

MARS
NIKE
TRANSPORT ACCIDENT COMMISSION VICTORIABURGER KINGPROCTER & GAMBLE
AMNESTY INTERNATIONALADIDASGOOGLEVOLKSWAGEN
ADDICT'AIDE

2012
Brand Marketer

UNILEVER
METRO TRAINSPROCTER & GAMBLE
COCA-COLA
VOLKSWAGEN
NIKEHEINEKENWWFMCDONALD'S
MONDELEZ

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10

2015
Brand Marketer

SAMSUNG
BURGER KINGMICROSOFT
PROCTER & GAMBLE
HEINEKEN
LOCKHEED MARTINGOOGLEING
UNDER ARMOURUNILEVER

2011
Brand Marketer

GOOGLE
COCA-COLA
PROCTER & GAMBLE
MERCEDES-BENZ
VOLKSWAGEN
NIKEUNILEVER
MCDONALD'SPEPSICO
MARS

Rank

1
2
3
4
5
6
7
8
9
10

Rank

1
2
3
4
5
6
7
8
9
10
10

Brand Marketer

PROCTER & GAMBLESAMSUNGNIKE
UNILEVER
BURGER KING
MARS
VOLVO
HEINEKEN
COCA-COLA
VOLKSWAGEN
UNDER ARMOUR

2010
Brand Marketer

PROCTER & GAMBLE
VOLKSWAGEN
NIKE
GOOGLEMARS
IKEA
COCA-COLASONY
KANDIA DULCEMICROSOFT

Rank

1
2
3
4
5
6
7
8
9
10

Brand Marketer

PEPSICOVOLKSWAGEN
PROCTER & GAMBLE
TOYOTA
HEINEKENCANON
HBOUNILEVER
IKEA
MARS

56

CONTACTS &SERVICESCHAIRMAN
Philip Thomas

AWARDSLIONS EXPERIENCETROPHIES & MERCHANDISE

Our Awards Team knows the Lions inside-out. Whether you have a specificquestion or would like expert advice, we're here to help. We know that entering
Cannes Lions is tough, but it's now easier than ever to find the information you
need to enter your work.

Unlock the power of creativity with a range of bespoke services that aredesigned to help brand marketing teams get maximum value from the festival
and beyond.

Celebrate your win with trophies for your clients and team.

Drop us a line at awards@canneslions.com or call +44 (0) 20 3033 4000

MANAGING DIRECTOR
Simon Cook
HEAD OF AWARDS
Susie Walker
GENERAL
info@canneslions.com

You can find key dates, including deadlines and eligibility information here.

SCHOOL
From rising stars to industry leaders the Cannes Lions School is the essential
learning experience for anyone wanting to accelerate their career.
For more information email canneslionsschool@canneslions.com

ADVISORY

Embedding a culture of creativity that drives commercial success.

Did you know that every former recipient of our Creative Marketer of the YearAward has experienced an all-time share price high at the time they received
this highly coveted accolade? At Cannes Lions we know what it takes to embeda culture that nurtures creativity that ultimately drives commercial advantage.
We work with world-class consultants and experts who have contributed to thesuccess of some of our creative marketer award winners. If you would like tolearn more about our CREATIVE EXCELLENCE PROGRAMME contact us for a
consultation.
advisory@cannelions.com

COMMERCIAL

Ed Davidson, VP, Commercial
edd@canneslions.com

From a tailored learning experience that brings the best of the Festival to you,with tours of the work led by jury presidents and private Q&A sessions with mainstage speakers, to one or two-days bespoke programmes shaping your learning
experience beyond the festival, which include interactive presentations andworkshops featuring high profile industry experts. For more information email

Order now at store.canneslions.com

JURY

Lisa Berlin, Jury Director
lisab@canneslions.com

canneslionscurated@canneslions.com

THE WORK
Our learning and intelligence tool in numbers

MARKETING, BRAND & PRESS
press@canneslions.com

Campaigns: over 200,000 Cannes Lions winning campaigns; featuringstories behind them, how they were briefed, researched, conceived and crafted
Behind The Work: original research, expert opinion, docuseries andpodcasts from Lions and our partners.
-

Talks: 1,600 Festival talks from 2011 onwards - available to watch in full

Daily Inspiration: best-in-class work curated by experts for yourinspiration
Benchmarking: official rankings covering top-performing agencies, brands
and people
Classic: From 1954 through to 2000, watch beautifully restored work richin heritage and learnings.
For a live, personalised demonstration and consultation email subscriptions@canneslions.com

Whatever your strategic goals, a commercial partnership with LIONS offers
unparalleled access to our global audience of senior decision makers fromacross the marketing communications industry. Our team will work with you to
identify appropriate solutions based on your needs; and, we'll help you leverage
our world class physical and digital platforms to achieve real ROI. For fullpartnership benefits email commercial@canneslions.com

57