ANNUAL
REVIEW
INT

2011

Written and edited by Barney Jeffries, www.ngomedia.org.uk
Printed by Canon Europe Print Centre, Canon Giessen GmbH

Published in March 2012 by WWF – World Wide Fund For
Nature (Formerly World Wildlife Fund), Gland, Switzerland.
Any reproduction in full or in part must mention the title andcredit the above-mentioned publisher as the copyright owner.
© Text 2012 WWF
All rights reservedISBN 978-2-940443-42-0
WWF is one of the world’s largest and most experienced
independent conservation organizations, with over
5 million supporters and a global network active inmore than 100 countries.
WWF’s mission is to stop the degradation of the planet’s
natural environment and to build a future in which humans livein harmony with nature, by conserving the world’s biologicaldiversity, ensuring that the use of renewable natural resources
is sustainable, and promoting the reduction of pollution andwasteful consumption.
About the photos
The photos in this annual review come from our 50th anniversary
campaign, developed with Ogilvy Advertising, which aimed to raise
people’s awareness of the close connections between their everyday
lives and the natural world.

Contents
overview
Foreword from Yolanda Kakabadse

5

A message from Jim Leape

7

Happy birthday WWF

102011 at a glance

14

The next 50 years – Biodiversity

18

The next 50 years – Footprint

22

Our partnerships
Public sector partnerships

26

Corporate partnerships

28

Our donors

32

financials
WWF International accounts 201136

governanceWWF International directors

41

WWF International board of trustees 2011

42

The WWF Network

43

WWF-INT Annual Review 2011 page 3

© WWF-Canon / Simon Rawles

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THE
neighbourhood

WWF 50th anniversary advert
We help people to live in harmony with nature by looking for practical ways for communities to benefit from conserving theworld around them.
Rwenzori Mountains, Uganda.

FOREWORD FROM
yolandaKakabadse

A welcome from the
President of WWF
International© WWF-Canon / Richard Stonehouse

In 2011, WWF celebrated its 50th Anniversary, and wewere able to look back upon five decades of pioneeringand effective conservation, celebrate the successesof WWF’s National Organizations and Programme
Offices, and thank our numerous partners for theirwonderful support and contributions. WWF’s work over the last five decades has
undeniably helped protect many of the planet’s most remarkable species and places.
There is much to celebrate and our achievements to date should make us optimistic
about the future. However, the challenges we face today are greater and more urgent
than at any moment in WWF’s history.
Time is running out to prevent catastrophic climate change. Humanity’s
consumption continues to escalate, putting nature under ever-increasing strain.
Even as global economic turmoil continues, growth must not come at the expense of
the environmental assets we all depend on.

Yolanda Kakabadse
President of
WWF International

This year, world leaders are scheduled to meet at the Rio+20 conference to agree a
new international vision for development that delivers prosperity, social equity andenvironmental sustainability. We have been actively engaged with decision-makers
to make this crucial conference a success.
These are some of the issues that WWF will be grappling with in the year ahead.
Across the globe, we are working on far-reaching solutions to help us achieve our
mission: to stop the degradation of the planet’s natural environment and to build afuture in which humans live in harmony with nature.
I would like to thank everybody who has contributed to WWF’s invaluable work overthe last 50 years, and all of you for your continuing support in the task ahead.

“WWF’s work over the last five decades
has undeniably helped protect many ofthe planet’s most remarkable species
and places.”

WWF-INT Annual Review 2011 page 5© nasa

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OUR
home

WWF 50th anniversary advert
Earth Hour 2011 reached an estimated 1.8 billion people in 135 countries, uniting people all over the world in a call to takeaction on climate change and protect the planet we share.

A message fromJim Leape

The Director Generalof WWF International sees2011 as a turning point© WWF-Canon / Richard Stonehouse

Our 50th anniversary year was a time for reflection andtaking stock. The achievements of WWF’s first halfcentury surely surpass anybody’s expectations. But all of us feel the urgent need toachieve even greater impact in the decades ahead.
In 2011 we helped protect more of Earth’s most special places, adding to the morethan one billion hectares of protected habitat established since we were founded.
Many more foresters, fishermen and farmers joined our efforts to promote
environmentally and socially responsible management, and the first certified soy andsugarcane entered the growing market for sustainable commodities. Even in toughfinancial times, we persuaded governments, businesses and individuals to makedecisions that put the planet first.

“In a time whenpeople’s lives are
increasingly divorced
from the natural world,
we need to inspire notjust millions but hundredsof millions of people
to help us maintain aliving planet and build asustainable future.”
Jim LeapeDirector General of
WWF International

As we celebrated 50 years of conservation accomplishments in 2011, we also lookedat how we can step up our impact. At the heart of our strategy are our 13 Global
Initiatives, which aim to harness the full power of the WWF network to solve someof the greatest challenges of our time – from securing the future of the planet’s
most remarkable areas of biodiversity, to combating climate change and bringing
sustainability into the very heart of the economy.
Ambitious strategies demand new, bolder collaborations. More than ever, WWF
is seeking greater impact by engaging others – governments, corporations,communities and individuals. In 2011, for example, we helped to bring together thegovernments of the Eastern Himalayas – Bangladesh, Bhutan, India and Nepal – ina landmark effort to protect that unique region, known as the roof of the world and,vitally, as the water towers of Asia. We also forged an unprecedented collaboration
with the world’s largest tuna canners and the UN Food and Agriculture Organization
to reform management of the world’s tuna fisheries.
We are also expanding our efforts to engage consumers and voters around the world.
In a time when people’s lives are increasingly divorced from the natural world,
we need to inspire not just millions but hundreds of millions of people to help us
maintain a living planet and build a sustainable future. The success of Earth Hour,
which this year reached 1.8 billion people in 135 countries, shows us that thisis possible.
New challenges require fresh ideas and innovative solutions, and this is anincreasingly important role for WWF. In 2011, we have helped advance the debate
on critical issues through provocative publications like The Energy Report and the
Living Forests Report. The newly created Luc Hoffmann Institute will allow us toenlist the world’s leading scientists to help us crack the tough challenges we face.
All of us must be sobered by the unrelenting escalation of humanity’s ecologicalfootprint – the pressure we are putting on the Earth’s resources. WWF is rising tothat challenge, engaging larger actors, and larger numbers, to help build a path to asustainable future, and protect the vital natural places upon which all of us depend.

WWF-INT Annual Review 2011 page 7

Celebrating 50 years
As any diver knows, coral reefs are full of astonishing life. But climatechange, overfishing and careless tourism have put our reefs in peril – alongwith the staggering array of species and the millions of people
they support.
In 2011 WWF celebrated its 50th birthday. For 50 years we’ve been fighting
to save the wonders of nature. We’re determined to make sure that, by thetime WWF turns 100, places like coral reefs are as astonishing as ever.
Tubbataha Reefs Natural Park, Palawan, Philippines.

WWF 50th anniversary advert© jürgen Freund / WWF-Canon

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THE DIVE
MASKOverview

HAPPY BIRTHDAYWWF

Our 50th anniversary year was anopportunity to take WWF’s work to
the next level

There were the commemorative stamps and newly minted coins. There were thebillboards and the newspaper articles. There were the exhibitions and events. There
were the birthday wishes from conservationists, celebrities and politicians.
But WWF’s 50th anniversary was about much more than all of this. It was anopportunity to connect with and inspire more people. To communicate theimportance and the urgency of our work. To mobilize the support we will need overthe next 50 years.
29 April“The wish I have for
WWF is that one day it
will become redundant –that you’ll have done yourwork so splendidly wellthat there will be no more
problems to face.”

On our 50th birthday, we held a gala evening in Zurich for staff and supportersfrom all over the planet, sponsored by Chopard and Bank Sarasin. Guest of honour
Archbishop Desmond Tutu spoke about the dangers of greed and the need to sharethe one planet we have. Earlier in the day, we hosted a summit of environmental
leaders and politicians.

Archbishop Desmond Tutu

On our 50th birthday, we were honoured to announce the creation of the Luc
Hoffmann Institute, with support from the MAVA Foundation. It’s a place whereexperts from all over the world can join together in research projects specificallydesigned to drive conservation action in the world’s most important places, and inglobal markets and institutions. By combining this cutting-edge analysis and insightwith our global reach and field experience, we can develop powerful ideas andeffective practical responses to the big conservation challenges.

The Luc Hoffmann Institute50 years, 50 stories“Before WWF,
conservation didn’t seem
relevant to a lot of people.
What WWF did was topoint out that this was
an issue for humanity,
for everybody, because
it affected everybody.
The job of WWF is more
important than it has
ever been, and it deserves
every support it can get.”
Sir David AttenboroughWe celebrated our first 50 years by telling 50 stories, online and in a book, Fora Living Planet. They describe some big successes that WWF was instrumental
in achieving – from protecting species and places, to brokering international
conservation agreements, to pioneering sustainable forestry, fisheries andagriculture. Read more: panda.org/50
The world is where we live
“Save the lipstick”… “Save the T-shirt”… “Save the sandwich”?! The slogans on our
50th anniversary adverts might have appeared to be something of a departure fromWWF’s usual mission. In fact, the multimedia campaign, developed with Ogilvy
Advertising, aimed to raise people’s awareness of the close connection between theireveryday lives and the natural world. This connection was beautifully brought to life
in a short film, The World is Where We Live, which is being aired on CNN, Nat Geo
channels, ESPN, Euronews and Eurosport, as well as on our YouTube channel.

WWF-INT Annual Review 2011 page 10

WWF 50th anniversary advert
The plight of the African rhino was one of WWF’s first priorities in 1961. With a new poaching crisis in southern Africa, it
remains a key challenge today.
Black rhinoceros, Swaziland.

© naturepl.com / Andy Rouse / WWF

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‘wow’

Keeping
forests standing
From the kitchen table to a healthy climate, forests provide us with things
we all rely on. Around 1.6 billion people – nearly a quarter of the world’s
population – depend on forests for their livelihoods. They’re also home tofour-fifths of all land-based species.
During the UN International Year of Forests in 2011 we turned the
spotlight on the future of forests. We want to see an end to deforestation by
the close of the decade. Our Living Forests Report sparked debate on how
we can achieve this and the long-term implications for biodiversity, climate
and our ability to provide a growing global population with food, fuel, pulp
and timber.
Virunga National Park, Democratic Republic of Congo.

WWF 50th anniversary advert© Kate Holt / WWF-UK

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THE
kitchentable

Overview2011
at a glance
1 Sustainable energy

The Energy Report, launched in February,
outlined our vision for a 100 per centrenewable energy future by 2050. It included
a detailed analysis by energy experts Ecofys
showing how this was technically feasible,
while debating the crunch issues a transition
to sustainable energy raises. This year,
Denmark embraced this vision, and set
concrete milestones toward its goal of
100 per cent renewable energy by 2050.

5 Himalayan summit

Supported by WWF’s Living Himalayas
Initiative, Bhutan, Nepal, India and
Bangladesh agreed a plan for adapting toclimate change in Bhutan in November. It
includes wide-ranging cooperation on issues
such as energy, food, water and biodiversity inthis vital, fragile region.

6 Dam delay

At the first TEDxWWF, sponsored by Lombard
Odier and the City of Geneva, forward-thinking
speakers shared ideas and insights on the
big challenges we face and the changes we’ll
need to make to sustain life on our one andonly planet. The talks reached a global online
audience: you can watch them at tedxwwf.com

The mainstream of the lower Mekong remains
free-flowing for now, after WWF’s evidence
helped delay a controversial dam in Laos.
Ministers from Cambodia, Thailand andVietnam – which objected to the scheme –and Laos have agreed to delay a decisionon building the Xayaburi dam until its impact
is properly assessed. We’re supporting a
10-year delay on any Mekong dams andinvestigating alternative energy options.

3 Protecting “Europe’s Amazon”

7 Borneo debt deal

2 TEDxWWF

Urged on by WWF, countries in Eastern
Europe made major commitments toward
protecting the Danube-Carpathian region.
Progress this year included a declaration by
Austria, Croatia, Hungary, Serbia and Slovenia
to create the world’s first five-country protectedarea around the Danube, Drava and Murarivers, and a seven-country sustainable forestry
protocol that will protect old-growth forests.

4 Tigers bounce backThe number of wild tigers in India rose to1,706 – an increase of well over 200 since
the last census in 2007 – showing thattigers can recover with the right conditions
in place. Several countries developed plansfor conserving tigers as part of the WWFsupported strategy to double tiger numbersby 2022, as agreed at the International Tiger
Forum in late 2010.

WWF-INT Annual Review 2011 page 14

New investment worth US$28.5 million will beavailable to protect Borneo’s tropical forests
after WWF helped to broker a “debt-fornature swap” between the US and Indonesian
governments. The deal will create models forforest conservation and sustainable economic
development in one of the world’s most
biodiversity-rich places. In a further boost
for the island, 291,000 hectares of forest
achieved Forest Stewardship Council (FSC)
certification, safeguarding important habitat fororang-utans and pygmy elephants.

8 Earth HourAs clocks ticked over to 8:30 p.m. on
26 March, many of the world’s landmarks
and cities were plunged into darkness for
Earth Hour 2011. An estimated 1.8 billion
people in 135 countries witnessed thismassive demonstration of global unity, while
countries, cities, companies and individuals
pledged to go “beyond the hour” in taking
action for the environment.

2011 at a glance

1
3

2
12

5
4

9
13

6
7

10
14
11

15

8

12 Forest declaration

Leaders of more than 35 tropical forest
nations promised action to conserve,
sustainably manage and restore forest
ecosystems and their biodiversity. The joint
declaration came at the end of a summit inBrazzaville in June bringing together countries
from the Amazon, Congo, Borneo and
Mekong rainforests.

9 Aquaculture advances

A tilapia farm in Honduras became the firstin the world to be certified as complying withthe standards of the Aquaculture StewardshipCouncil (ASC). We were a founding memberof the ASC, which is in the process of setting
sustainability standards for the world’s mostimportant farmed fish species.

13 Bank cooperation

In July WWF signed an agreement with
the African Development Bank, the mostimportant multilateral institution financing
development on the continent. We’ll beworking closely together on issues such assustainable development, “green economics”
and combating climate change.

10 Certified firsts

In June, Brazilian producers sold the firstbatch of soy certified by the Round Table on
Responsible Soy (RTRS), and the first sugar
to meet the new Bonsucro sustainability
standard. WWF has helped to develop both
initiatives as part of our work to reduce
the environmental impact of agriculturalcommodities. Meanwhile, production ofcertified sustainable palm oil reached a million
hectares, while Better Cotton – which hit themarket in 2010 – was being grown by 150,000
farmers in Brazil, India, Pakistan and Mali.

11 Sustainable hydropower

A new tool to help define where – andwhere not – to build dams was launched at
the International Hydropower Association
congress in Brazil in June. The protocol,
which WWF is helping to oversee, takes
account of local people and a river’s cultural,
economic and ecological values, to prevent
harmful development.

14 Gift to the Earth

CO2

WWF presented Mozambique with a Gift tothe Earth – our highest accolade – in June
after the southern African country createda large protected area on Lake Niassa,
Africa’s third largest lake. Mozambique isalso finalizing plans for Africa’s largest marine
protected area around the Primeiras and
Segundas archipelagos.

15 Climate conference

At the last minute, governments at the UN
climate change conference reached a weakagreement – it fell far short of the ambitious
global plan of action on climate change theworld needs. The emergence of a large groupof high ambition countries, led by the mostvulnerable developing nations and small
island states, and supported by the EU,
offered some encouragement for future talks.

WWF-INT Annual Review 2011 page 15

Conserving
biodiversity
Seeing a gorilla in the wild leaves you dumbstruck, gasping a single word:“Wow!” We know deep inside that these magnificent animals matter. And
yet, humanity has driven gorillas and countless other species toward thebrink of extinction.
We’re fighting to save as many species as we can by conserving the world’s
most important habitats – like the forests of the Congo Basin, where
gorillas live. Our Green Heart of Africa Initiative aims to secure theirlong-term future by creating protected areas and sustainable development
opportunities across the region.
Silverback Western lowland gorilla.

WWF 50th anniversary advert© naturepl.com / T.J. Rich / WWF

HELP
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THE
‘wow’

Overview

THE next 50 years
biodiversity

How we’re protecting theplanet’s most precious places
and species through our
Global Initiatives© WWF-Canon

Arctic stewardship“‘Save the Arctic, save the planet’ – that’s how a prominent Inuit leader puts it.
The Arctic is essential for cooling the global climate. Millions of migratory birds
and amazing wildlife species breed and live there, including a large portion of the
fish we consume. All of us need an Arctic that is strong and alive with prosperous
communities, healthy ecosystems and thriving wildlife.
But the Arctic is experiencing climate change at twice the global average rate,
opening up opportunities for activities like oil exploration, shipping and increased
fishing. The wrenching change that is coming must not be compounded byunsustainable industrial exploitation, or ecosystems will be in danger of collapse.
“With its incredible bird
life and teeming seas, theLofoten archipelago is
one of the most beautiful,unspoilt places I’ve
ever been to. It’s reallyencouraging that the
Norwegian government
has recognized the valueof these Arctic treasures.”It’s particularly urgent to protect the most outstanding, valuable and vulnerable areas.
Last year, the Norwegian government halted plans for petroleum exploration aroundthe Lofoten and Vesterålen archipelagos – something we’ve fought for since 2003.
These waters are home to the world’s largest deepwater coral reef, whales, vast seabird
colonies and the spawning grounds of the world’s largest remaining cod stock.
The goal of WWF’s Arctic Initiative is to change policies and practices in the Arctic
from exploitation to stewardship. We want Arctic resources to be well managed andits ecosystems and wildlife to be viable and thriving in the future – for the sake ofthe people who live in the Arctic, for nature, and for all humanity.
At the Arctic Council meeting in Nuuk in May 2011, Arctic ministers took a leap
forward in agreeing Arctic-wide rules, but they will need to make several such leaps
to meet the challenges of a dramatically changing Arctic – including tacklingclimate change.”
Nina Jensen
CEO, WWF-Norway / Oslo, Norway

Our biodiversity goal
By 2050, the integrity of the mostoutstanding natural places on
Earth is conserved, contributing
to a more secure and sustainable
future for all.

WWF-INT Annual Review 2011 page 18

The next 50 years – Biodiversity© WWF-Canon

A Living Amazon“WWF cannot succeed in its mission without succeeding in the Amazon.
The Amazon rainforest is home to 1 in 10 known species, and 30 million people
depend on its resources and services. Many millions more living as far away as North
America and Europe depend on the Amazon’s influence on the climate.

“To save the Amazon,
we can no longer workon pieces of the puzzle
in isolation. In my role I
encounter everyone fromlocal people involved insustainable development
projects on the ground topolitical leaders agreeing
common goals atinternational meetings.”

But the Amazon is under increasing pressure. Many factors are contributing toaccelerating rates of deforestation: rapidly expanding global markets for meat, soy andbiofuels; large-scale transportation and energy infrastructure projects; poor planningand weak governance. Global warming will exacerbate these trends and could lead to a‘tipping point’ where the tropical moist forest ecosystem collapses. The implications forbiodiversity, global climate and human livelihoods would be profound.
The forces shaping the Amazon extend far beyond a local context and know nopolitical boundaries.
Our Living Amazon Initiative addresses the system as a whole, bringing together
governments, local people, businesses, financial institutions and civil society to work
toward common goals.
We’re helping to build a network of protected areas right across the region, and saw
major progress this year when Guyana passed a law that will hugely increase thearea of the country under protection. We also saw big steps forward on the path
toward sustainable development with the first certified responsible soy and a newhydropower protocol.”Claudio Maretti
Living Amazon Initiative Leader / Brasilia, Brazil© WWF-Canon

A sea change in the Coral Triangle“The Coral Triangle is the global centre of marine life, home to the majority of known
coral species. Over 3,000 types of fish and numerous species of marine turtles,
cetaceans and sharks live within and migrate through these waters. They provide
food and livelihoods for millions of people.
The region depends on its ‘blue economy’, and we’re mobilizing collaboration
between the private sector, government and communities to invest in and share
responsibility for securing its future. This combines the protection of high priority
places with the reduction of unsustainable practices.
“Since I began diving inIndonesia 20 years ago
I’ve been mesmerized by
the incredible underwater
life of the Coral Triangle.
Now my daughters are
diving and discovering its
riches too. WWF aims toensure the Coral Triangle
will continue to sustain
and delight people forgenerations to come.”

By bringing people together at events like our Business Summit, held for the last
two years, we’re creating win-win solutions – conserving the region’s valuable
marine resources while helping sustain the thousands of businesses and millions of
livelihoods that depend on them.
We’re already seeing real successes on the ground, from improved protection
and management of key areas to widespread adoption of better fishing gear. The
challenge now is to scale-up these successes to create the type of transformationalchange the Coral Triangle urgently needs.”
Lida Pet-Soede
Coral Triangle Programme Leader / Bali, Indonesia

WWF-INT Annual Review 2011 page 19

HELP
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THE
SANDWICH
WWF 50th anniversary advert

Tuna sandwiches are in danger – because overfishing has driven manytuna species to the brink of collapse. And it’s not just tuna: 85 per centof all fish stocks are being exploited right up to or beyond the limit ofwhat’s sustainable.
Our Smart Fishing Initiative aims to transform fishing practices to allow
our oceans to recover and secure a profitable long-term future for thehundreds of millions of people who depend on fishing. It’s one example of
how we’re reducing humanity’s footprint on the natural world.
Yellowfin tuna, Mexico.

© Brian J. Skerry / National Geographic Stock / WWF

Reducing
our footprint

Overview

THE next 50 years
footprint

How our Global Initiatives are
reducing humanity’s impact
on the planet© WWF-Canon

Transforming markets“Forecasts suggest that by 2050 the human population will exceed 9 billion, and per
capita consumption, on average, will double. How can we feed, house, clothe andtransport a world of more than 9 billion people in a way that preserves our planet for
future generations?
WWF’s market transformation work seeks to ‘tip’ strategically selected markets
toward sustainability so that, by 2020, there is no more loss of high conservation
value areas due to commodity production.

“From many meetings
with high-ranking people
from some of the world’s
biggest corporations,
I’m confident that
we can make doing
business sustainably
become the norm.”

The levers for change are major companies, their supply chains, finance institutions
and the corresponding industries that connect producers with consumers. To date,over half of our 100 key target companies have made a tangible commitment or
joined at least one of the roundtables we support to work on priority commodities.
Our partners include 4 of the world’s 10 largest retailers.
We’ve helped set up standards and certification systems that define and verify
responsible production and best management practices. For example, 2011 saw thesecond harvest of ‘better cotton’, the first certified soy and sugarcane, new standards
on aquaculture and biofuels, and certified sustainable palm oil capturing
11 per cent of the market.
In the future we hope that, much like electrical safety certification is a prerequisite
for selling electrical appliances, certification to verify sustainable production
practices will be necessary for market access. As a result, the commodities wedepend on will be produced within the Earth’s limits.”
Helen van Hoeven
Director, Market Transformation Initiative / Zeist, Netherlands

Our footprint goal
By 2050, humanity’s global
footprint stays within the
Earth’s capacity to sustain
life and the natural resources ofour planet are shared equitably.

WWF-INT Annual Review 2011 page 22

The next 50 years – Footprint© WWF-Canon

Shifting China“China is the world’s second largest economy, and its size, rapid growth andinternational stature make it central to WWF’s mission. Worldwide, we areconsuming more natural resources than the planet can provide. China’s choice ofdevelopment path will make or break a global shift to sustainability.
We aim to shift the thinking of key Chinese actors, so that they can shift China’s
development path to achieve economic targets in a sustainable way. We are striving
to integrate ecological thinking into China’s main economic decisions – to the benefitof the country, as well as the countries where China invests, especially in Africa.
“Can we build a world
where people live inharmony with nature?
With China on board, wecan. What happens here
in the next few years willbe crucial for the futureof the planet.”

Our recommendations are already helping to shape policy at the highest level.
China’s latest Five Year Plan – the key document guiding China’s economic
development for the next five years – now specifically mentions the goal of ‘green
development’, and we’re developing an indicator system to help measure this.
We’re also influencing China’s ‘going global’ policies, particularly its investment in
African countries. That includes working with China’s largest banks – which havecombined assets of more than US$9 trillion – to help them build sustainability into
their lending.
If China, which is home to one-fifth of the world’s population, becomes a leader insustainable development, it will set an example for other emerging economies andthe planet will be on track to decouple economic growth from depletion ofnatural resources.”
Li LinLeader, China for a Global Shift Initiative / Beijing, China© WWF-Canon

Climate challenges“Climate change, including temperature increases, extreme weather events andocean acidification, threatens almost everything WWF holds dear. The science isstraightforward and it shows we have an enormous, urgent challenge.
We need to get on track for a low-carbon future, with a significant shift by 2015.
We’re pushing for more renewable energy and energy efficiency, including better
energy access for the poor. We’re promoting lower carbon business models andpractices. And we’re addressing the things that will make this happen – UN climate
negotiations, laws and regulations, public and private finance.
“My job is to convince
governments, businesses
and individuals that
there is another way
forward, and get themto act. Everything that I
say, do and write should
contribute to this goal.”

There’s too much short-term thinking, particularly in the current financial crisis. But
in 2011, we still saw countries including Australia, Denmark, Germany, Scotland andSouth Africa make big climate and energy commitments.
If we’re successful, then when WWF celebrates its 100th birthday, we’ll no longer
worry about climate change and its threats to people, places and species. Oil spills
and most kinds of air pollution will be a thing of the past. Everyone on the planet
will have access to clean, safe and affordable energy – and there will still be spacefor nature.”
Sam Smith
Leader, Global Climate and Energy Initiative / Oslo, Norway

WWF-INT Annual Review 2011 page 23

Working in
partnership
Lipstick – like ice cream, biscuits, crisps, soap and countless otherproducts on our supermarket shelves – contains palm oil. And too much ofthat palm oil is grown on land that was once tropical rainforest.
We helped set up the Roundtable on Sustainable Palm Oil in 2004 bybringing together people from all parts of the industry to work together toreduce palm oil’s negative impacts. Today around 11 per cent of palm
oil on the market is certified as sustainable, meaning it hasn’t contributed
to deforestation.
Kayan Mentarang National Park, Borneo.

WWF 50th anniversary advert© Alain Compost / WWF-Canon

HELP
SAVE
THE
lipstickOur partnerships

Public sector
partnerships

How we’re influencing policies to amplify
our impact

Our partnerships with the public sector are fundamental to
our mission. Public sector organizations, including national
governments and multilateral institutions, set policies andprovide a vital source of finance for large-scale conservation andsustainable development. We have partnerships with more than 30 key public financeinstitutions, and the number is growing.
WWF is engaging with these institutions at a strategic level to put the environment
at the heart of their decision-making. This will help us do more than just accessdirect funding for our own projects: by influencing their wider policies and spending
priorities, we can multiply the impact of our work many times over.

Our public
sector partners

Bilateral agencies
Australia – AusAID
Austria – ADA
Canada – CIDA
Denmark – Danida
Finland – MoFA
France – AFD, FFEM
Germany – BMZ, BMU, KfW, GIZ
Japan – JICA
Netherlands – DGISNew Zealand – NZAid
Norway – Norad
Sweden – Sida
Switzerland – SDC, SECO
United Kingdom – DFID, Defra
United States of America – USAID, USDA, DOS, USFWS, NOAA

Multilateral agencies
African Development BankInter-American Development Bank

Asian Development BankUN Development Programme

European Commission – EuropeAid

UN Environment Programme

Global Environment Facility

The World Bank GroupWWF-INT Annual Review 2011 page 26

Public sector partnerships

Partnerships in action

WWF and ADB Over 10 years, we’ve built a strong partnership with the Asian Development
Environmental safeguards in crucial landscapes

work in 4 landscapes:
BorneoMekongHimalayas
Coral Triangle

Bank (ADB), working together to put environmental sustainability at the heartof development policy and practice. With WWF’s input, the ADB has made theenvironment a central part of its strategy, and attaches strong environmental
safeguards to all the projects it invests in. In the field, we work together in four
contrasting landscapes: the tropical forests of Borneo, the reefs and coastlines of theCoral Triangle, the Greater Mekong river basin and the mountains of the Himalayas.
As well as being among the most important areas for biodiversity on the planet, theseecosystems are crucial to the livelihoods of hundreds of millions of people.
Sustainable development in Africa
This year we signed a Memorandum of Understanding with the African
Development Bank (AfDB), the most important source of finance for development
projects across the continent. We’ll be working closely on promoting sustainable
development and green economies, and especially on protecting biodiversity andecosystems, and combating and adapting to climate change in Africa. We aim tostrengthen cooperation between countries and with non-governmental organizations
to promote sustainability through sharing knowledge and expertise, and foster
collaboration on issues such as energy and water resource management.

US$189M
Funding frommultilateral
institutions fortuna fisheries
and high seasconservation

Unlocking millions for conservation
To bring our ambitious conservation initiatives up to scale, we need to leverage cofinance from many sources. In November 2011, the Global Environment Facility(GEF) endorsed two of our major programmes. The GEF will contribute more than
US$45 million to a project to improve tuna fisheries management and biodiversity
conservation on the open ocean in areas beyond national jurisdiction. This will bematched by another US$144 million from other multilateral institutions, the UN
Food and Agriculture Organization, foundations and private sources. The GEF is also
putting US$20 million toward a US$150 million programme, co-funded by the
ADB and other partners, for conserving biodiversity and forests across theGreater Mekong region.
Debt-for-nature in Borneo
Along with The Nature Conservancy, we brokered a major debt-for-nature deal
between the governments of Indonesia and the US that will provide US$28.5
million for conservation in the Heart of Borneo. We devised the concept of debtfor-nature swaps – which allow developing countries to reduce their foreign debt by
investing in conservation projects – in the 1980s. This deal, one of the biggest yet,will support Borneo’s green economy while helping to conserve vital areas of tropicalforest. It also provides a model for future REDD+ projects, which involve paying
developing countries for reducing emissions from deforestation and forest degradation,
protecting biodiversity and supporting sustainable livelihoods.

WWF-INT Annual Review 2011 page 27

Our partnerships

Corporate
partnerships

Why our corporate engagementmeans no more business as usual

From carbon emissions to water use to deforestation,businesses have a huge impact on our planet. But theyalso have the ability to innovate, the influence to solve
some of the world’s most pressing issues and the scope
to make positive changes happen on a massive scale. To achieve our mission, it’s
imperative for us to engage with the private sector – to guide companies that want to
do the right thing, persuade others that they need to change their practices, and work
together to find solutions that really make a difference.

Rules ofengagement
relationships

Our strategic partnerships are helping some of the world’s leading businesses toreduce their ecological footprint and have a positive effect on the environment– an effect that is multiplied as these businesses influence their suppliers andcompetitors, their customers and employees. We’re showing that businesses can
succeed by working in harmony with nature. By doing so, we aim to transform whole
sectors, promote new business models and ways of thinking, and make a large-scale,
long-term difference to the places and issues we care about most.

► constructive andThese are some of the areas where our work with businesses is having a crucial impact:► transparent

focused on solutions► collaborative but

challenging► the right todisagree► measurable results

and real conservation
benefits

Shifting to sustainability
Thanks to the Forest Stewardship Council, more than 130 million hectares of forests
are managed responsibly. Around one-eighth of the seafood we eat now comesfrom sustainable sources certified by the Marine Stewardship Council. Certified
sustainable palm oil – unheard of just a few years ago – now makes up
11 per cent of the global market.
We want to grow these markets further, and have brought businesses, scientists
and civil society organizations together to develop similar principles for other key
commodities like soy, sugar, beef and cotton. But large-scale changes on the groundwill only happen when businesses take action – by shifting purchasing to sustainablesupplies and investing in helping producers move to sustainable production.
How our partners are helping
IKEA has worked with us since 2002 to support a transformation to moresustainable practices. During 2011, IKEA increased its supply of “better cotton”
from farmers following the requirements of the Better Cotton Initiative (BCI),
significantly reducing its use of water, chemical fertilizers and pesticides. Our joint
forest projects have improved rules and regulations in countries including Bulgaria,
Lithuania and Russia, leading to responsible forest management. We’ve also worked
together to develop tools, methods and models to reduce greenhouse gas emissions
in IKEA operations and in society as a whole.
Procter & Gamble (P&G) is the world’s largest consumer goods company, so theiractions have a big influence on the ground, within the industry and throughout
their supply chain. We launched a three-year partnership in September 2010 thatwill advance their sustainability goals and our conservation mission. We’re focusing
on forestry procurement practices and palm oil sourcing, as well as the use ofrenewable materials in products and packaging, energy use and water consumption.
P&G is also providing support for our on-the-ground conservation projects.

WWF-INT Annual Review 2011 page 28

Corporate partnerships

Rabobank is the world’s largest agricultural financer. Our global partnership,
signed in March 2011, will show how the financial sector can create the rightincentives for more sustainable business practices in food and agriculture. We’ll
be setting up projects focusing on yield improvement and increased production
efficiency (reducing the use of raw materials, energy and water). These projects
will demonstrate that sustainable enterprise within our planet’s limits genuinely
produces added economic and social value.

How can the financial
sector create
incentives for moresustainable businesspractices in food andagriculture?

We’ve worked with The Coca-Cola Company since 2007 in a global partnershipto conserve fresh water, reduce climate impacts, improve efficiencies, and promotesustainable agriculture. As well as improving business practices, our partnershiphas helped achieve conservation successes around the world. As just one example,
in 2011, the partnership helped to launch Bonsucro, a global sustainability standard
for sugarcane, one of our priority commodities.
Nokia has been a strong partner in our freshwater work, and we’ve helped themto develop a water strategy and reduce the company’s water footprint. Nokia was
one of the pilot companies for our new Water Risk filter, an online tool which helps
companies quantify and deal with water risks.
Reducing impacts
Smart businesses understand that reducing their footprint – whether by cuttingenergy use, using water more efficiently or reducing packaging – makes businesssense. We work with many companies nationally and internationally to help themunderstand their impact and take steps to address it.
The businesses in our Climate Savers programme, for example, have collectively
decreased their CO2 emissions by more than 50 million tonnes – equivalent to theannual emissions of a country like Switzerland. As well as saving themselves millionsof dollars, they’re demonstrating to industry and governments that going green isn’ta constraint but an opportunity.
How our partners are helping
Lafarge has been a partner for over 10 years, during which time it has cut
its CO2 emissions per tonne of cement produced by a fifth. The company has
now committed to ambitious new targets by 2020, which include a roadmap
on renewable energy. We’re working together on a wide array of other issues –including biodiversity quarry rehabilitation, promoting sustainable building
solutions, reducing water use at plants around the world and cutting emissions of
persistent pollutants from its highest emitting plants.
Financing conservation
Funding from corporate partners enables us to carry out vital conservation projects
all over the world.
How our partners are helping

CHOPARD’SSPONSORSHIP WILLHELP US DOUBLE TIGER
NUMBERS BY 2022

Chopard is a major supporter of our Tigers Alive Initiative, which aims to double
the number of tigers in the wild by 2022. The three-year sponsorship partnership,
initiated in 2010, is an extension of the company’s commitment to improving its
overall environmental footprint. As part of this, Chopard has signed up to the
Responsible Jewellery Council, which promotes socially and environmentally
responsible practices across the jewellery industry.

WWF-INT Annual Review 2011 page 29

Our partnerships

50

THREATENED SPECIESBENEFIT FROM OURPARTNERSHIPWITH HSBC

For five years, we’ve been working with HSBC on a global freshwater and climatechange programme. It focuses on four major river basins – the Amazon, Ganges,
Yangtze and Thames. Innovative approaches to conservation have helped makethem more resilient to the impacts of climate change, benefiting over 50 threatened
species and 32 million people who rely on these rivers for their livelihoods.
Nokia has been one of the main supporters of our forest conservation activities
during the International Year of Forests. Nokia also continues to support various
other conservation projects, including our work in the Himalayas. During 2011,
Nokia has offered WWF-branded mobile apps and wallpapers to its users, whichhave been downloaded more than 5 million times.
With power and automation technology experts ABB we’re bringing off-grid accessto renewable energy to local communities in four countries in Africa and Asia.
Panasonic has supported two of our ecosystem conservation projects, in the
Arctic and the Yellow Sea.
Catalyzing change
Businesses play a huge role in spreading our message – educating andcommunicating with customers, changing the behaviour of staff and suppliers,
influencing their competitors. We promote fresh thinking on environmental issues
through our strategic partnerships and by participating in events like the B4E
Business for the Environment Summits.
We’ve also teamed up with leading business schools such as IMD to offer
sustainability courses for managers through our One Planet Leaders programme(www.oneplanetleaders.org), and Exeter University to offer a One Planet MBA(www.business-school.exeter.ac.uk/mba).
How our partners are helping
The imaging company Canon Europe became our first conservation partner
in 1998. Since then, Canon has been helping us communicate our work throughthe power of images by supporting the development of our global online photolibrary. In the Arctic, the WWF-Canon Polar Bear Tracker project has enabled us
to assess how climate change is affecting the bears’ habitat while the Canon Kids’
Zone website engages and educates children about global warming by showing its
increasing effects on the bears’ habitat and behaviour.

Canon and Coca-Colaare supporting polar
bear conservation
projects

We’ve been promoting polar bear conservation with The Coca-Cola Company
through a cause campaign in the US and Canada called Arctic Home. With green
search engine Ecosia we’ve been raising awareness of the plight of the Amazon,
and we’ve been working with Nokia Siemens Networks on strengthening
environmental awareness among employees.
Ogilvy Advertising, one of the world’s largest communications agencies, hasprovided us with free support for over three decades. Their creativity has helped
make WWF one of the world’s leading brands and attract worldwide public support.
This year Ogilvy developed our worldwide 50th anniversary campaign, which
included an interactive website, press, outdoor and TV, building awareness of what
we do and what we need to do in the future. Media agency Mindshare, part ofthe same group, also supported our 50th campaign, getting us free coverage worth
millions in international media including CNN, Fortune Magazine, Vogue andNational Geographic.
Read more: wwf.panda.org/business

WWF-INT Annual Review 2011 page 30

WWF 50th anniversary advert
Power-hungry appliances like fridges are fuelling climate change – melting sea ice is just one visible consequence. We want tosee energy produced cleanly and used efficiently.
Spitzbergen, Norway.

© Wild Wonders of Europe / Ole Jörgen Liodden / WWF

HELP
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fridgeOur partnerships

Our donors
Campaign for a
Living Planet

US$20mBY JUNE 2011,
US$20M HAD BEEN
PLEDGED TO OURCAMPAIGN FOR A
LIVING PLANET

Investing for a sustainable future

To step up our conservation efforts, we have to step up our funding. The Campaign fora Living Planet continues to be the focus of our fundraising efforts. We aim to raise
US$100 million over five years toward our 13 Global Initiatives. This will allow us toachieve major conservation successes which, we believe, will catalyze change on aneven greater scale.
By June 2011, pledges had reached over US$20 million, with several new partners
joining the campaign. We are very grateful to the chair of the Campaign for a Living
Planet Steering Committee, André Hoffmann, for his inspiring leadership gift, andto other members of the committee who have shown their early support through theirown leadership gifts.
In particular we would like to thank the following individuals who are helping us
achieve the ambitious targets of our Global Initiatives through their generous gifts tothe campaign. Their critical core support to WWF International is invaluable:
Philippe Bertherat
Miel de Botton
Sergi Ferrer-Salat
Kristian Parker

Panda Ball 2011

Foundations

As part of our 50th anniversary celebrations, we held a special edition of the Panda
Ball in Geneva under the High Patronage of HSH Prince Albert II of Monaco.
Organized with the generous support of Chopard, the gala evening also celebrated the
UN International Year of Forests and raised funds for our core species programme andthe Campaign for a Living Planet. We would like to thank our sponsors, auction donors
and bidders and all our guests for making this event such a memorable success.
Our partnerships with foundations are the bedrock of our work. We’re grateful once
again to the following for supporting our conservation projects around the world:
Mario and Paula Frering support WWF’s work to promote sustainable fishing andimprove the EU Common Fisheries Policy. As part of our Smart Fishing Initiative, they
are also helping us to reduce bycatch and have contributed to our bluefin tuna tagging
programme in the Mediterranean.
GoodPlanet continues to support the work of our Holistic Conservation Programme
for Forests in Madagascar, which is closely linked to our Forest and Climate Initiative.
By reducing deforestation and forest degradation, it aims to reduce greenhouse gas
emissions, improve the livelihoods of local communities and preserve Madagascar’s
unique biodiversity.
Grupo Promociones Habitat supports our programme to protect and restore
wildlife in the Srepok Wilderness Area in northeast Cambodia, developing ecotourism
and helping local communities to properly manage their own natural resources.
The Hans Wilsdorf Foundation has continued to help us ensure the survival ofwestern lowland gorillas and central chimpanzees in Cameroon by supporting our
project to promote sustainable development opportunities such as ecotourism.

WWF-INT Annual Review 2011 page 32

Our donors

Fondation Hoffmann is providing crucial support to our Campaign for a Living
Planet, which is taking our conservation work to unprecedented levels through our
Global Initiatives. The foundation’s support to the campaign is central to creatingtransformational changes to protect biodiversity and reduce humanity’s footprint.

The Luc Hoffmann
Institute will mobilize
world-class thinking inconservation science,
policy and practice

Our invaluable partnership with the MAVA Foundation continues to play a central
role in helping us meet our conservation goals. MAVA is funding WWF projects acrossthe globe that enable us to create protected areas, conserve water resources andpreserve species and biodiversity. By supporting the Campaign for a Living Planet,
MAVA also enables WWF International to improve leadership and scale-up theactivities and effectiveness of the WWF network. MAVA’s founding commitment of
CHF20 million over 10 years for the Luc Hoffmann Institute will enable us to mobilize
world-class thinking in science, policy and practice to help deliver the ambitious
objectives of our Global Initiatives.
Fondation Montagu supports our work to save the blue whale and other key marine
species through the creation of new marine protected areas in Chile, preserving theregion’s unique biodiversity and marine ecosystems.
Oak Foundation continues to provide funding for our work to promote sustainablefisheries in Europe and stop harmful fishing subsidies in emerging economies. The
foundation also supports our Arctic and Climate and Energy Initiatives, helping us
to protect the natural world from the impacts of climate change. Oak Foundation
contributes to our youth volunteer programme Explore! and helps us effectively
monitor the finances and impact of our conservation programmes.
Through our partnership with the Prince Albert II of Monaco Foundation we
continue to protect the Mediterranean bluefin tuna, working toward a high-seastuna sanctuary and a labelling system for sustainably sourced tuna. The foundation
also supports our work to create a new marine protected area and an environmental
education programme in Madagascar.

FOUNDATIONS AREHELPING US REFORMFISHERIES

Our new partnership with Fondation Salvia provides support to the WWF Explore!
youth volunteer programme. This enables a number of carefully selected, motivatedstudents or graduates from different countries to participate in WWF projects in ourfield offices worldwide and at the WWF International Secretariat.
We continue to work with Fondation Segré to protect gorillas, chimpanzees
and other wildlife in Cameroon’s Campo Ma’an National Park. The foundation
also supports our Smart Gear competition for developing fishing gear that reduces
bycatch, a major threat to marine ecosystems.
The Tubney Charitable Trust supports our Smart Fishing Initiative, and ourefforts to improve policies and reform commercial marine fisheries toward
long-term sustainability.
UEFA has continued to collaborate with WWF for Earth Hour, while also supporting
our Climate and Energy Initiative and our efforts to achieve a just, effective andscience-based global climate agreement.
Fondazione Zegna is supporting our work in Qinling, China – home of the giant
panda – to establish a model for nature reserves combining conservation andeconomic development.

WWF-INT Annual Review 2011 page 33

Our partnerships

Many thanks toall our major supporters

We would also like to thank:– Audemars Piguet Foundation– BLUE Marine Foundation– Luc Hoffmann– F. Hoffmann-La Roche Ltd.
– HRH Prince Robert de Luxembourg– Manotel Hotel Group– Pierre-André Maus
– Christopher Mouravieff-Apostol– Patrick Odier– Maral Oskanian– Christopher Parker– Jaime Ortiz-Patiño– The family of Jade Peduzzi– Von Duhn StiftungThank you also to the members of The 1001: A Nature Trust for their loyalty andsupport and to all those donors who prefer to remain anonymous.

Campaign for a
Living Planet
Steering Committee

We thank our Campaign for a Living Planet Steering Committee for their leadershipand support:
Chair
André Hoffmann
Members
Philippe Bertherat
Mario Frering
Alejandra Moore Mayorga
Kristian Parker
Guillaume Taylor

Leaving alasting legacy

Thank you to everyone who has chosen to remember our work in their will. By leaving
a legacy to WWF, you’ll be helping to pass on a healthy planet to future generations.
Finally, thanks to all of you who support us in whatever way you can.

WWF-INT Annual Review 2011 page 34

WWF 50th anniversary advert
It can take 20,000 litres of water to grow the cotton for a single T-shirt. We’re supporting better ways of growing crops
like cotton and managing freshwater resources, for the sake of the people and wildlife that depend on them.
Zambezi river, Zimbabwe.

© naturepl.com / Peter Oxford / WWF

HELP
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T-SHIRT

Financials

Financials
WWF International: Income
and Expenditure two-yearsummary 2010 and 2011

Financial year*

2010**

2011

2011

Operating income(CHF’000)(CHF’000)(EUR’000***)WWF National Organizations

97,30091,95970,847

Individuals

1,200

2,159

1,663

Legacies and bequests (1)12,892

1

1

Corporations

11,900

8,979

6,917

Trusts and foundations

16,032

17,045

13,132Governments and aid agencies

53,59452,26640,266

Royalties

1,040

1,260

971

(2,042)

1,825

1,406

Other

1,467

1,542

1,188

Total

193,383

177,036

136,391

153,542

135,428

104,336– Conservation policy

9,688

8,334

6,421

– Awareness

6,790

6,417

4,944

Network support andpeople development

4,879

4,063

3,130

Network fundraising
capacity building (2)

506

6,001

4,623

Fundraising

3,854

3,961

3,051

Finance and administration

6,146

5,870

4,522

548

501

386

185,953

170,575

131,413

7,430

6,461

4,978

Donations to endowment funds

65

701

540

Surplus after non-operating items

7,495

7,162

5,518

Financial income / (loss) – net

Operating expenditure
Conservation programmes
Conservation policy and awarenessFixed asset expenditure
Total
Operating surplus
Non-operating items*Financial years cover the period 1 July to 30 June		**Restated***Average EUR exchange rate for the year: CHF 1.298 = EUR 1

Notes to the accounts

1. Legacies and bequests
An exceptional legacy of CHF12.2 million was received in 2010.
2. Network fundraising capacity building
Expenditure in 2011 includes CHF3.3 million of payments made in prior years,
previously classified as long-term receivables.

WWF-INT Annual Review 2011 page 36

Financials

WWF International:
Balance Sheet two-yearsummary 2010 and 2011

Financial year*

2010**

2011

2011(CHF’000)(CHF’000)(EUR’000***)56,20455,18846,044– Short-term bank deposits

3,074

2,535

2,115

– Marketable securities

22,13926,13621,806– Recoverable taxes and other items

11,479

9,550

7,967

Long-term receivables

3,276

0

0

Fixed assets

9,213

9,588

7,999

105,385

102,997

85,931

Accounts payable & accrued expenses 24,266

21,517

17,951

1,905

1,740

1,452

64,044

61,76551,531

15,17017,975

14,997

105,385

102,997

85,931

AssetsCurrent assets– Cash

(1)

(2)

Total
Liabilities and funds

Mortgage payable
Operating funds

(3)

(4)

Capital and endowment(5)Total*Financial years cover the period 1 July to 30 June**Restated***Exchange rate CHF 1.1986 = EUR 1, as at 30 June 2011

Notes to the accounts

1. Marketable securities
At the end of the financial year, cash and short-term deposits comprised 69 per centof total cash, bank deposits and marketable securities, compared to 73 per cent a
year ago.
2. Fixed assets
Fixed asset purchases of land, buildings, building renovation, building equipment,
software and IT equipment in Gland exceeding CHF50,000 are capitalized anddepreciated as appropriate.
3. Mortgage payable
Mortgage payable refers to the bank loan for the purchase and renovation of thepavilion in Gland.
4. Operating funds
Operating funds are those funds available for expenditure on conservation, awarenessand public policy, National Organization support, direct fundraising, administrationand finance, and fixed asset expenditure.

Audited financial statements
are available on request.

5. Capital and endowment
Includes The 1001: A Nature Trust, a trust fund built up through individual membershipcontributions; the Sigvaldason Fund, a legacy from the late Mrs Gerda Sigvaldason; theEndowment Fund built up primarily from the proceeds of the WWF 25th Anniversary
Coin Collection programme; the Prince Bernhard Scholarship Fund for Nature
Conservation, the income from which will be used to achieve conservation worldwide,
including to help build conservation capacity, provide training and scholarships, etc;
and statutory capital of CHF20,000, representing the initial capital of WWF.

WWF-INT Annual Review 2011 page 37

Financials

WWF Network: Income
and Expenditure* two-yearsummary 2010 and 2011

Financial year**

2010

2011

Operating income(EUR’000)(EUR’000)– Individuals (1)242,078

259,325– Legacies and bequests

56,94042,627– Corporations

56,03059,284– Trusts and foundations

31,59535,170– Governments and aid agencies

88,919107,598

6,175

7,726

– Royalties

15,56017,396– Financial income - net

26,00643,097

1,660

2,307

524,963574,530– Programme (2)272,770306,097– Conservation policy

22,53826,442– Education

15,04916,462– Awareness

51,10558,663– TRAFFIC

2,791

3,482

Fundraising

91,29099,856

Finance and administration

38,77344,582494,316555,584

30,647

18,946

Individuals

Other donated income– Others
Earned income– Trading net income
Total
Operating expenditure
Conservation

(3)

Total
Surplus to support current
and future projects*The figures given show total WWF Network income and expenditure but do not represent consolidated
accounts. The network includes WWF International and its Programme Offices, and all the WWF National
Organizations and their Programme Offices.
**Financial years cover the period 1 July to 30 June for WWF International and all National Organizations
except: WWF-India (1 April to 31 March); WWF-Hungary, WWF-Italy, WWF-Norway, WWF-Spain and
WWF-Turkey (1 January to 31 December, preceding year).

Notes to the accounts

1. Individuals
Monies received from WWF individual supporters, including regular membership dues
and fundraising activities.
2. Programme
Costs of WWF Network global conservation programme.
3. TRAFFICThe TRAFFIC (Trade Record Analysis of Flora and Fauna In Commerce) Network is theworld’s largest wildlife trade monitoring programme and is a joint programme of WWF
and IUCN – The World Conservation Union.

WWF-INT Annual Review 2011 page 38

Financials

WWF Network: Income and Expenditure 201111%

INCOMEEARNED INCOME

EUR575 million

1%

OTHER

19%

GOVERNMENTS AND
AID AGENCIES53%

INDIVIDUALS (1)6%

TRUST AND
FOUNDATIONS10%CORPORATIONS

1%

TRAFFIC (3)Expenditure

8%

ADMINISTRATIONEUR556 million
18%

FUNDRAISING

55%

PROGRAMME (2)10%AWARENESS

3%EDUCATION

5%

CONSERVATION POLICYWWF International
Income and expenditure both decreased by 8 per cent, due to exceptional legacy
income in the prior period and a streamlining of operations and their funding.
WWF Network
The total WWF Network income grew by EUR50m to EUR575m, an increase of morethan 9 per cent, largely driven by increases in income from government and aid
agencies and investments. Revenue from individuals increased by 7 per cent and from
corporations by 6 per cent although these increases were partially offset by a25 per cent decrease in income from legacies and bequests.
The network’s conservation activities continued to grow during the year at a slightly
faster rate than income, still resulting in a surplus of EUR19m which will be
used to fund our ongoing projects and programmes and help us reach ourconservation targets.
Peter Dickinson, Director of Finance and Administration, WWF International

WWF-INT Annual Review 2011 page 39

© Edward Parker / WWF-Canon

HELP
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LAPTOPWWF 50th anniversary advert
Most laptops are made in China’s Yangtze river basin, but the region’s natural resources can no longer cope with demand.
We’re working with the Chinese government on a sustainable development model for the area.
Dongting Lake, Hunan Province, China.

GovernanceWWF International
Directors*
Director General
Director General’s Office*As at March 2012

Mr Jim Leape
Dr Christopher Hails		– Network Relations
Ms Pascale Moehrle		– Executive Affairs

Conservation

Mr Lasse Gustavsson 		– Executive Director
Ms Tiffany Becker		– Programme Office Performance and Development
Ms Susan Brown 		– Global and Regional Policy
Dr Carlos Drews		– Species
Dr Timothy Geer 		– Public Sector Partnerships
Dr Lifeng Li		– Freshwater
Mr Tony Long		– European Policy Office
Dr Isabelle Louis		– Asia/Pacific
Mr Gary Miller		– Europe and Middle East
Dr Georg Schwede		– Programme Office Management
Mr Laurent Somé		– Partnership/Development Africa
Dr Peter James Stephenson		– Conservation Strategy and Performance
Mr John Tanzer 		– Marine
Mr Rodney Taylor		– Forests
Dr Roberto Troya		– Latin America and Caribbean

Communications andmarketing

Mr Sudhanshu Sarronwala		– Executive Director
Ms Danielle Chidlow		– Brand Strategy
Mr Richard McLellan		– Conservation Communications
Mr Oscar Soria		– External and Media Relations

Operations

Ms Judy Slatyer		– Chief Operating Officer
Mr Pratik Bhatnagar		– Performance and Evolution
Ms Maria Boulos		– Corporate Relations
Mr Peter Dickinson		– Finance and Administration
Ms Linda Humphrey		– Global ICT
Mr Christopher Hutton		– People and Organization Development
Mr Jean-Paul Jeanrenaud		– One Planet Leaders

Development

Ms Carol Monoyios		– Development
Mr Jean-Paul Paddack		– International Business Development

Living Planet FundManagement Company
Legal Advisor

Mr Chiew Y. Chong
Mr Michael Rogers OBE

WWF-INT Annual Review 2011 page 41

GovernanceWWF International
BOARD OF TRUSTEES 2011
President
Ms Yolanda Kakabadse (Ecuador)
Vice-President
Mr André Hoffmann (Switzerland)
Treasurer
Mr Markus Joytak Shaw (Hong Kong)
Trustees
Mr Antony Burgmans (The Netherlands)
Ms Cheryl Carolus (South Africa)
Mr Nitin Desai (India)
Prof Tim Flannery (Australia)
Prof Calestous Juma (Kenya)
Prof Dame Alison Richard (United Kingdom)
Mr Roger Sant (United States)
Mr Vince Perez (Philippines)
Mr Ed Smith (United Kingdom)
Mr Alvaro de Souza (Brazil)
President Emeritus
HRH The Duke of Edinburgh
Vice-Presidents Emeriti
S. Babar Ali (Pakistan)Chief Emeka Anyaoku (Nigeria)
Dr Luc Hoffmann (Switzerland)
The Hon. Mrs Sara Morrison (United Kingdom)

WWF-INT Annual Review 2011 page 42

The WWF Network

THE WWF NETWORK*WWF Offices
Armenia

HondurasSouth Africa

Azerbaijan

Hong Kong

Spain

Australia

Hungary

Suriname

Austria

India

SwedenBelgiumIndonesia

Switzerland

BelizeItaly

Tanzania

BhutanJapan

ThailandBolivia

Kenya

Tunisia

BrazilLaos

TurkeyBulgaria

Madagascar

UgandaCambodia

Malaysia

United Arab Emirates

Cameroon

Mauritania

United Kingdom

CanadaMexicoUnited States of America

Central African Republic

Mongolia

Vietnam

Chile

MozambiqueZambiaChina

Namibia

Zimbabwe

Colombia

Nepal

Costa Rica

Netherlands

WWF Associates

D.R. of Congo

New Zealand

Denmark

NorwayFundación Vida Silvestre(Argentina)

EcuadorPakistan

FinlandPanamaFiji

Papua New Guinea

FranceParaguay

Gabon

Peru

GambiaPhilippines

Georgia

PolandGermany

Romania

Ghana

RussiaGreeceSenegalGuatemalaSingapore

GuyanaSolomon Islands

Fundación Natura(Ecuador)
Pasaules Dabas Fonds(Latvia)
Nigerian Conservation
Foundation (Nigeria)*As at December 2011

WWF-INT Annual Review 2011 page 43

1961• annual review 2011

WWF in numbers
100%

RECYCLED

WWF was founded in 1961

+100
WWF is in over 100 countries,
on 6 continents+5M
WWF has over 5 million
supporters+5,000WWF has over 5,000
staff worldwide

INT

This annual review was printed by Canon Europe on FSC paper, to reduce the environmental impact.
Several images used in this review were taken from the WWF-Canon Global Photo Network. Canon
Europe has worked in partnership with WWF since 1998, providing funding and in-kind support, with ashared vision of raising awareness of environmental issues and advancing conservation.

Why we are here
To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)
Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details and further information,please visit our international website at www.panda.org© nasa® “WWF” is a WWF Registered Trademark. WWF, Avenue du Mont-Blanc, 1196 Gland, Switzerland

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