To members of the press
Press release
November 2, 2022
LIVE BOARD,INC.
VACAN, Inc.

Toilet Signage Media, “AirKnock Ads” is now available on theLIVE BOARD Marketplace from November 7th

LIVE BOARD,INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, “LIVE BOARD”),
announced a partnership with VACAN, Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Takanobu Kawano; hereinafter,“VACAN”), known as a toilet signage media operator with about 6,250 screens installed in toilet stalls in offices andretail stores, called “AirKnock Ads”. Through the partnership, starting with “AirKnock Ads” inventories around Tokyo
with about 600 screens are now available on the LIVE BOARD Marketplace from November 7th. Accordingly, VACAN
plans to provide the inventories not only in Tokyo area, but across the nation (in offices and retail stores).

Since the end of 2020, when VACAN started full-scale commercial operation of the toilet signage media network,
VACAN currently has the largest network in the market※1 in terms of the number of screens installed in toilet stalls.
LIVE BOARD collaborates with a variety of media partners, including outdoors, in-trains, stations, taxis, andconvenience stores. With this partnership, brings the total number screens available on the LIVE BOARD Marketplace
to approximately 16,900※2. LIVE BOARD will continue its efforts to develop an environment that gives more flexibility
to advertisers who activate OOH campaigns.
※1 According to VACAN※2 As of the end of October 2022

◆About the toilet signage media network, “AirKnock Ads“A new toilet media network reaches businesspeople.
“AirKnock Ads” is a new signage media network designed for delivering ads intoilet stalls, deploying approximately 6,250 screens※ in the places such asoffices, and retail stores around Tokyo, especially in urban area. A toilet stall is an
ideal space to clearly deliver messages to the users as it’s nature as 1 on 1
private space. With the sensor installed in a toilet enables ads only deliver when
the toilet is occupied, so that the number of plays and the result of delivery canbe measured.

※ Estimated number of screens, as of the end of November 2022

LIVE BOARD,INC. President and CEO Jun Sakurai commented that
“3 years has passed since LIVE BOARD launched Japan’s first impression-based delivery in the OOH market, and as theworld is increasingly digitalised, we have been expanding the network to capture the moment of audiences on the go,
focusing on outdoors, indoors, in-trains, and in stations. Through this collaboration, LIVE BOARD is able to include wider
variety of environments - VACAN’s “AirKnock Ads” (signage in a toilet stall), and which will give more efficient andeffective ad channels for advertisers. The collaboration will start from around Tokyo area though, I strongly believe that
it will be rolled out across the nation soon. Together with VACAN, LIVE BOARD commits to contribute to the OOHmarket.”

VACAN, Inc. CEO Takanobu Kawano commented that
Our “AirKnock Ads” does not only refer to the function of an ad delivery system, but to the solution that improves thetoilet environment by visualizing toilets congestion and reducing unnecessary long stays in toilet stalls. I am strongly
confident that the partnership with LIVE BOARD will give our platform a power to deliver more valuable ads for bothadvertisers and toilet users, through LIVE BOARD’s data-driven targeting capabilities in the digital OOH domain. We willcontinue to work with LIVE BOARD to contribute to the growth of the digital OOH market.”＜Media Information＞
Medium：AirKnock Ads
Screens：About 600 screens in Tokyo and Kanagawa area
Size：10 inch wide iPS
Ad duration：Maximum 30s ※ The Ad duration through LIVE BOARD Network is 15 seconds as default.
Sound：No soundSales start：from Monday, November 7th, 2022
Contact us：https://corp.vacan.com/airknockads

＜A Case Study＞◆About VACAN, Inc.
One second to know if it is available “now”, Creating a friendly world.
VACAN is a company nominated as “J-startup 2019”, a corporate support project by
public and private sectors launched by the Ministry of Economy, Trade and Industry.
Using IoT and AI technology, we detect “vacancy” of all kinds of venues including
restaurants, cafes, toilets, sightseeing spots, shelters, and polling stations, and provide the status through digital
signages and smartphones. Not only visualising the availability, but we also provide a wide range of “no more waiting”
DX services in order to reduce and control congestions.

Company NameVACAN, Inc.

Representative

CEO, Takanobu Kawano

Location

2nd Floor, Sumitomo Real Estate Nagata-cho Building, 2-17-3, Nagata-cho, Chiyoda-ku, Tokyo

Date of Establishment

June, 2016

Business Details

Providing “no more waiting” DX services based on availability/congestion information

Websitehttps://corp.vacan.com◆About LIVE BOARD,INC.
A digital OOH ad network operator achieving data driven targeting andeffectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression-based advertisement
delivery in OOH. We deploy advertisement delivery and billing systems in accordancewith actual conditions that are based on the estimated number of viewers "at that time,in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement ofpeople are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary
network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station
OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not
feasible with conventional OOH.

Company NameLIVE BOARD,INC.

Representative

President and CEO, Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30, Jingumae, Shibusawa-ku, Tokyo, Japan

Capital

2.5 billion yen

Date of Establishment

February 1st, 2019
DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development, DOOH

Business Details

WebsiteAdvertising Space Sales
https://liveboard.co.jp＜Media Contact＞
LIVE BOARD PR Office：Moe Asakura, Naoko Abe
TEL：090-5393-0219 / 03-5843-0932 E-mail：info_press@liveboard.co.jp