ANNUAL
REVIEW
INT

2012

WWF is one of the world’s largest and most experienced
independent conservation organizations, with over
5 million supporters and a global network active inmore than 100 countries.
WWF’s mission is to stop the degradation of the planet’s
natural environment and to build a future in which humans livein harmony with nature, by conserving the world’s biologicaldiversity, ensuring that the use of renewable natural resources
is sustainable, and promoting the reduction of pollution andwasteful consumption.

Written and edited by Barney Jeffries, barney@ngomedia.org.uk
Printed by Canon Europe Print Centre, Canon Giessen GmbH

Published in March 2013 by WWF – World Wide Fund For Nature(Formerly World Wildlife Fund), Gland, Switzerland.
Any reproduction in full or in part must mention the title andcredit the above-mentioned publisher as the copyright owner.
© Text 2013 WWF
All rights reservedISBN 978-2-940443-72-7

About the photos
This year, WWF launched a global campaign against theillegal wildlife trade. The photos in this review follow thisdeadly trade from the jungles of central Africa to the booming
markets of Asia, and show what we’re doing to combat it.
Front cover
In June, Gabon burnt its entire ivory stockpile in a powerfuldisplay of its commitment to stamping out illegal wildlife
trade. We’re seeking similar high-level commitments fromother countries where wildlife crime is a problem.
© WWF-Canon / James Morgan

CONTENTS
OVERVIEW
Foreword from Yolanda Kakabadse

5

A message from Jim Leape

7

Campaigning

10

Kill the trade

14

Saving special places

18

Harmony with nature

22

OUR PARTNERSHIPS
Public sector partnerships

26

Corporate partnerships

29

Our donors

32

FINANCIALS
WWF International accounts 201236

GOVERNANCE
WWF International directors

41

WWF International board of trustees 2012

42

The WWF Network

43

WWF-INT Annual Review 2012 page 3

© Diandian.com / Zhang Jiawei / WWF-China

Earth Hour 2012: The Great Wall of China was one landmark where hundreds of millions of people came together to affirm
their support for protecting the planet we share.

FOREWORD FROMYOLANDAKAKABADSEThe President of WWF
International on the
future we really want
The Future We Want: that was the theme of this year’s
Rio+20 summit. Sadly, the environmentally, sociallyand economically sustainable future we need still
seems a long way off.

© WWF-Canon / Richard Stonehouse

The average North American or European lives as if
we had three Earths at our disposal. The planet that has always provided for us canno longer sustain the lifestyles of a growing population that consumes ever more.
Biodiversity, the web of life that supports us all, is suffering. Supplying the basic
needs that so many of us take for granted – like water, food and energy – is becoming
a serious concern.

Yolanda Kakabadse
President of
WWF International

We are squandering the natural resources that all should share. We live in a world
where, incredibly, 43 per cent of all packaged food goes to waste unopened – andyet every six seconds a child dies of hunger. We use 20,000 litres of water to makea single pair of jeans, even as hundreds of millions of people lack access to cleanwater to drink. Our addiction to fossil fuels is pushing us towards catastrophe, but
one in five people lives without electricity. Iconic species are being hunted towards
extinction to provide trinkets, status symbols and remedies of no medical value.
Carrying on in this direction is no sort of option – which is why WWF is working
so hard to find new pathways. And, as you will see on the following pages, we aremaking progress: with partners from all walks of life, we are taking decisive steps
toward a fairer, greener future.

“The planet that has always provided
for us can no longer sustain thelifestyles of a growing population that
consumes ever more – but we’re taking
steps toward a fairer, greener future.”

WWF-INT Annual Review 2012 page 5© WWF-Canon / James Morgan

Rhinos, elephants and tigers are the face of our global conservation campaign, which is putting illegal wildlife trade higher
on the global agenda.

A MESSAGE FROMJIM LEAPE

The Director General of
WWF International on
how we’re rising to the big
global challenges© WWF-Canon / Richard Stonehouse

This year’s Living Planet Report confirmed once again
the huge global crisis we’re facing. We are using 50 per cent more resources than the
Earth can provide, and our natural life support systems are showing the strain.
The Rio+20 summit conspicuously failed to rise to this challenge – but the picturethat emerged was not hopeless. Away from the negotiating room, we saw how local
and national governments, companies, cities and civil society are taking matters
into their own hands – and making real progress. And where progress is happening,
WWF is often involved: providing leadership, connecting people, putting forward
solutions, linking issues, ideas and initiatives.

“Local and national
governments, companies,
cities and civil society aretaking matters into theirown hands – and making
real progress. And where
progress is happening,
WWF is often involved.”
Jim LeapeDirector General of
WWF International

In the Coral Triangle, the Amazon and the Congo Basin for example, we’ve
helped bring governments together to protect vital shared natural resources. In
Mozambique, we’ve helped the country develop a pioneering action plan to lift people
out of poverty through green economic development, and we’re pushing forward
a similar strategy in Borneo. Our Global Climate and Energy Initiative is working
with countries like Mexico and Germany that have made genuinely ambitious
commitments to tackle climate change. Success in these countries will lead others toraise their game.
An increasing number of companies are taking steps to make their businesses moresustainable, thanks in no small part to WWF’s work to transform markets. And
this year, hundreds of millions of citizens from around the world once again came
together for Earth Hour to affirm their support for protecting the planet we share.
As our conservation director Lasse Gustavsson explains on page 10, this year we havebegun to amplify our conservation efforts by running annual global conservation
campaigns. In 2012 our focus has been on putting illegal wildlife trade higher on
the global agenda. Next year our attention turns to climate change: specifically, toshifting investment away from fossil fuels into clean, renewable energy.
Challenges like these require urgent action: not endless discussions, vague
aspirations and incremental advances. All of us need to step up. By supporting WWF,
you are part of the solution. Thank you.

WWF-INT Annual Review 2012 page 7

A DEADLY TRADE

Auerlie Kombi and Tuburse Mouyamba came across this elephant skeleton
in the forest in Gabon. It’s just one of thousands of forest elephants killed
in Central Africa over the last year. Ivory fetches a high price in Asia, andarmed militias, drug syndicates and terrorist networks all profit from illegal
trafficking. Poaching is out of control, and threatens to destabilize theregion and wipe out entire elephant populations.
Governments haven’t been doing enough to tackle illegal wildlife trade, but
that’s beginning to change. This year Gabon announced a policy of zerotolerance, and Cameroon deployed military helicopters and 600 soldiers toprotect the Bouba Ndjida National Park after Sudanese Janjaweed gunmen
massacred some 300 elephants. We’re campaigning for governments in theregion and internationally to make fighting wildlife crime a priority.

© WWF-Canon / James MorganOverview

CAMPAIGNING

At our 2011 annual conference,
we agreed to run an annual global
conservation campaign. Executive
Director for Conservation Lasse
Gustavsson explains why© WWF-Canon / Richard Stonehouse

Why has WWF decided to start running global conservation campaigns?
The Living Planet Report shows that most environmental trends are still going in thewrong direction. As the world’s leading conservation organization, we must address
this. Our conservation programmes do impressive work on a day-to-day basis. But
sometimes we need to escalate our efforts. That’s where campaigns come in.
How would you define campaigning?

Lasse Gustavsson
Executive Director forConservation
WWF International

Campaigning is about mobilizing a critical constituency to force or empower adecision-maker to make a decision they wouldn’t have taken otherwise. A successful
campaign changes the rules of the game – you do something you wouldn’t normallydo to achieve something extraordinary, because there’s a threat or an opportunitythat wasn’t there before.
The campaign launched this year is against illegal wildlife trade. Why
was this chosen?
Illegal trade is a critical issue for species, and for society. We’ve seen a 4,000 per
cent increase in poaching levels of rhinos in South Africa recently, and 2011 saw thelargest ivory seizures since records began. This tells us that programmes which wereeffective in the past are no longer enough. Clearly something needs to change andchange dramatically. Our campaign will push illegal wildlife trade up the political
agenda so real action happens.
What issues will WWF be campaigning on in the future?
Our next campaign will be on renewable energy. The next five years are critical forenergy investment – we aim to shift investment away from old and dirty technologies
into sustainable energy. That will be followed by an oceans campaign. We’ll also
use our global voice to speak out on specific issues – as we’re doing at the moment
against plans to drill for oil in Virunga, the oldest national park in Africa.
I think the eagerness for campaigning within the network has helped to drivethat campaign.
In the long term, what do you hope WWF campaigns will achieve?
I hope our use of campaigning will make us a more effective conservation
organization. Our challenges are huge and it will take something extraordinary
to create a future where people live in harmony with nature. This will require theactive engagement of hundreds of millions of people. We already communicate withvast numbers of people all over the world, and digital and social media provide afantastic opportunity to expand on this. We also have an unparalleled network ofscientific and practical knowledge. If we can put those together – if we get hundredsof millions of people behind solutions that work – we’ll see conservation impact onan unprecedented scale.

WWF-INT Annual Review 2012 page 10© WWF-Canon / James Morgan

Illegal trade is a critical issue for species, and for society. Programmes that were effective in the past are no longer enough –which is where our campaign comes in.

A DANGEROUS MISSION
Soho Jocelyn kisses his wife goodbye as he departs on a two-week antipoaching patrol in Gabon. Behind the smiles, they both understand thedangers he faces. Every four days, a ranger is killed in the line of duty
somewhere in the world. Combating the illegal wildlife trade starts withbrave people like Soho who are dedicated to protecting animals in theirnatural habitat. But too often they find themselves outnumbered andoutgunned by poachers supported by criminal syndicates.
We help to train and equip eco guards in many countries, including
central and southern Africa and tiger-range states, so they’re better
able to defend wildlife – and themselves. This year, thousands of WWF
supporters sent messages of thanks and solidarity to brave wildlife
rangers through our website.

© WWF-Canon / James MorganOverview

KILL
THE TRADE

In August 2012, we launched our global
conservation campaign against theillegal wildlife trade under the banner“kill the trade”
The world’s wildlife is in crisis. Poaching has escalated
dramatically, mainly to meet rising consumer demand in Asia,
jeopardizing decades of conservation work. Illegal wildlife trade is
now the greatest threat to many of WWF’s flagship species:• Rhino poaching in South Africa has risen more than 4,000 per cent since 2007.
• Tens of thousands of elephants are killed each year for their ivory.
• Only 3,200 tigers remain in the wild, yet poaching continues.

>4000%

INCREASE IN RHINO
POACHING IN SOUTH
AFRICA, 2007-2012

And this deadly trade doesn’t just affect wildlife. With an estimated global value ofaround US$19 billion (including fish and timber), it’s one of the world’s most lucrative
criminal activities. Illegal wildlife trade has ties to organized crime, including illicit
arms, drugs, terrorism, human trafficking, corruption and money laundering. It
destabilizes societies and funds violent conflicts. It kills people as well as animals.
Yet illegal wildlife trade isn’t given the priority it deserves. Laws exist to prevent
trade in endangered species, but they’re all too easily flouted. As long as governments
lack the will to take action, wildlife criminals will continue to profit as species andsocieties suffer.
Our campaign against the illegal wildlife trade aims to change this – fast. Alongwith our partner TRAFFIC, the wildlife trade monitoring network, we’re calling foreffective deterrents against poaching, smuggling and illegal sales, and prominent
efforts to reduce demand for endangered species products. By raising public outcry,
we can spur governments and international institutions to treat illegal wildlife trade
like the serious crime it is.
By July 2013, we want:• Heads of state of key countries where threatened animals are being killed or
consumed to make public declarations of action to improve enforcement, increase
prosecution rates, reduce demand and reform legislation;• Influential governments to state their own commitments to treating illegal wildlife
trade as a serious crime, and hold other governments to account.
This year has already brought encouraging progress. The UN recognized wildlife
trafficking as a form of transnational organized crime and a threat to the rule of law.
US Secretary of State Hillary Clinton emphasized that it was a major foreign policy
and security issue and called for a “concerted global response”. Gabon publicallyburned its ivory stockpile and announced a policy of zero tolerance for wildlife
crime. Russia closed legal loopholes that had allowed tiger poachers to escape withsmall fines. And we recognized the achievements of anti-wildlife crime activist Ofir
Drori, whose tireless efforts have resulted in hundreds of arrests and prosecutions ofwildlife criminals across West and Central Africa, by awarding him our top honour,
the WWF Duke of Edinburgh Conservation Medal.
We know we face a huge challenge. But we believe we can meet it.

WWF-INT Annual Review 2012 page 14

Kill the trade

From the forests to Facebook, we’re taking the fight to wildlife criminals:
WWF staff explain their roles in the campaign
Viet Nam – tackling demand
for rhino horn

Action for elephants inCentral Africa

Mobilizing millions online“In 2010, Viet Nam lost its lastnative rhinoceros – a victim of
the illegal wildlife trade andthe huge demand for rhino hornin our country, where it is seen
as everything from a hangover
remedy to a cure for cancer. We
cannot bring our rhinos back – but
we will do everything we can tostop Africa’s rhinos from suffering
the same fate.

“Elephant poaching in Central
Africa, fuelled by the galloping
international demand for ivory, istotally out of control. It has becomea threat to national and regional
stability, and if it is not stopped,
we will lose our last elephantpopulations. We’re seeing poachers
bringing AK47s from conflict zones
into peaceful countries like Gabon
and Cameroon, decimating entire
herds and also killing wildlife
protection personnel. The lucrativetrade brings corruption too – if you
want to export ivory you need tobribe a lot of officials along the way.
And it’s also eroding the potentialof developing ecotourism.

“Digital communications has
been a crucial part of the illegal
wildlife trade campaign – andwe’re constantly experimenting
with how to make the most of it asa campaigning tool.

Preventing poaching and illegal
wildlife trade can’t just be left
to forestry or environment
departments. It needs a proper
coordinated response. We’re pushingfor an official declaration fromregional heads of state that will
provide the political momentum
needed to make this happen.

The digital communications teamhas focused hard on the wildlife
trade campaign. In the first twomonths of the campaign, visits topanda.org were up by 29 per centon last year, and views of pages
about wildlife trade doubled.
WWF International’s digitalmaterials are being used aroundthe network – helping us to speakwith one voice, but in a way that
resonates with local audiences.

In 2012, a record 668 rhinos
were killed by poachers in South
Africa. We know that Viet Nam
is the main destination for rhino
horn, and WWF has been working
hard to bring the two countries’
governments together to tackle theissue. In December, they signed amemorandum of understanding topromote collaboration on natural
resource management, wildlife
protection and law enforcement.
Now we need a public commitment
at the highest political levelto stamp out illegal trade andconsumption of rhino horn inViet Nam. If we can achieve this,it will strengthen all our efforts
to improve law enforcement andreduce demand among consumers
to help to save rhinos in South
Africa and elsewhere in the worldfrom extinction.”
Hien Tran Minh
Country Director
WWF-Viet Nam

Communications provide anotherpowerful tool. Governments
are concerned about theirinternational image, and will act
quickly when they know the eyesof the world are upon them. So
we’re keen to publicize good news
stories, but we’re also ready tocall governments to account. The
illegal wildlife trade campaign is
helping us do that.”
Bas Huijbregts
Head of Policy
Engagement,
Central Africa
Regional
Programme Office
Yaounde, Cameroon

With social media, we can reach ahuge audience. Across the WWF
network, we have more than 3.3
million fans on Facebook andmore than 2 million followers
on Twitter.
That’s impressive in itself – but ifthey then share things with theirfriends and followers, it means
we have the potential to influencehundreds of millions.

All this helps raise awareness of
the issues and engage people with
WWF. Then we can get them tobecome more actively involved –for example, to sign the petition
we launched in early 2013 callingfor an ivory ban in Thailand.”David Drodge
Head of Digital
WWF International

WWF-INT Annual Review 2012 page 15

UNWANTED BAGGAGEThis tiger cub was one of 16 seized in Chaiyaphum, Thailand in October.
Vets from the wildlife forensic unit are taking blood samples to trace its
DNA, which can provide important evidence in prosecutions. The tiger
cubs were being smuggled across the border from Thailand into Laos,
packed two per crate in the back of a truck. They were probably reared in
an illegal tiger farm in Thailand and destined for China. Demand for tiger
body parts in traditional medicine is the biggest threat facing the 3,200
tigers that remain in the wild.
With an estimated value of US$19 billion, the illegal wildlife trade is oneof the world’s most lucrative forms of international crime. By sharing upto-the-minute intelligence, training customs officers and even deploying
specialist sniffer dogs, WWF and our sister organization TRAFFIC havehelped catch hundreds of wildlife smugglers. But keeping pace with thecriminal networks that run the trade remains a major challenge.

© WWF-Canon / James MorganOverview

SAVING
SPECIAL PLACES

Index Value (1970 = 1)

2

Global Living Planet Index
Confidence limits

1

0
1970

1975

1980

1985

1990

1995

2000

2005 2008

Year

Global Living Planet Index (WWF / ZSL, 2012)
Our Living Planet Index shows almost a 30% decline
in species populations over the last four decades. In
the tropics, the drop is more than 60%

Through our Global Initiatives,
we’re working on large-scale
solutions to conserve the integrityof the world’s most outstanding
natural places

1

Living Amazon

AfricaHYDROPOWER TOOLVIRUNGA CAMPAIGN“So much life in the Amazon
depends on healthy, freeflowing rivers. With 150
dams planned in the region,
it’s essential to define
priority areas for freshwater
conservation to guarantee
the connectivity andintegrity of the hydrologicalsystem. As part of aframework for supporting
decision-making, we’vedeveloped a tool to assess
potential impacts fromhydropower development.
It’s already being used by
Brazilian authorities in the
Tapajos river basin. At thesame time, we’re pushingregional governments toconsider energy efficiency
and other forms of renewableenergy before advancing thehydropower frontier into
the Amazon.”“The thought of oil
exploitation in Virunga
National Park, Africa’s
richest natural treasure
and a World Heritage Site,is outrageous. If foreigncompanies’ plans to drill
for oil were realized, itwould be a disaster forthe park’s extraordinary
range of species, including
mountain gorillas, and thetens of thousands of people
whose livelihoods dependon its natural resources.
We’re campaigning to get
the Congolese government
and the companies involved
to abandon all plans for oil
exploitation in Virunga –which go against all we’re
doing to protect the Congo
Basin’s forests and promotesustainable development in
the region.”

Pedro Bara-Neto,
Infrastructure Strategy
Leader, Living Amazon
Initiative

Zach Abraham, Head of
Global Campaigns

150

HYDROPOWER DAMSPLANNED IN AMAZON

WWF-INT Annual Review 2012 page 18

2 Green Heart of+94
Mountain gorilla
numbers rose from 786
in 2010 to 880 in 2012

6
Saving special places

3

4

2

5

1

3

Tigers Alive

ZERO TIGER POACHING“Tiger range countries havebacked the goal of doublingtiger numbers by 2022. Butthat will only happen if wecrack down urgently on themost acute threat facing
wild tigers – poaching. This
year, our focus has been on
mobilizing efforts to bringpoaching of tigers and theirprey as close to zero as
possible, as soon as possible.
Key to this are highly
motivated, well-trained andwell-resourced field staff –
more, more committed andbetter boots on the ground.
Much more needs to bedone, but the progress we’ve
made in reducing poachingin Nepal shows what canbe achieved with strong
government support.”
Anil Manandhar,
Conservation Programme
Director, WWF-Nepal

ZERO

NO TIGERS WERE POACHEDFROM NEPAL’S CHITWANNATIONAL PARK IN 2011-12

4

Living Himalayas

SNOW LEOPARDSTHRIVING“We’ve captured amazing
camera-trap footage ofendangered snow leopards
and their prey in Bhutan’s
newest national park. The
Wangchuck Centennial
Park, which we helped
set up in 2008 and comanage with the Bhutan
government, connects twoother important protectedareas. It’s the first time snow
leopards have been recordedin the area. This suggests the
network of protected areasand corridors we’re working
to establish right acrossthe Eastern Himalayas is
successfully helping to link
local leopard populations
and conserve the region’s
rich wildlife.”
Vijay Moktan, Conservation
Director, WWF-Bhutan>50%

PROTECTED AREAS
COVER MORE THAN HALF
OF BHUTAN

5Heart of Borneo

6

ArcticGREEN ECONOMY REPORTSEA ICE LOSS

“We presented our groundbreaking report Heart of
Borneo: Investing in nature
for a green economy to theIndonesian president, Susilo
Bambang Yudhoyono, at the
Rio +20 conference. The
report shows how Borneo
can achieve economic
growth while protecting its
incredible biodiversity andvital ecosystem services.
Borneo has immense natural
wealth, but its economic,
social and environmental
value isn’t fully recognized.
We’re asking: is Borneo
going to squander its natural
capital? Or will it keep it“in the bank” so future
generations can continue
to live off the “interest” –the goods and services
it provides?”“Sea ice in the Arctic
receded to record low levels
this summer. We need toplan now for an Arctic with
virtually no summer ice,as that’s the situation we’llsoon be facing. One way
we’re doing that is throughour Rapid Assessment of
Circum-Arctic Ecosystem
Resilience (RACER)
project, which identifies
critical areas of habitatthat will most benefit fromprotection. One place we’refocusing on is the Last
Ice Area – a fringe of ice
in northeast Canada andnorthern Greenland which is
expected to remain when allother large areas of summer
ice are gone. Our researchers
made an expedition to thearea this summer.”

Chris Greenwood,
International
Communications Manager,
Heart of Borneo Initiative

Alexander Shestakov,
Director, Global Arctic
Programme

2x
Three species discovered
every month in Borneo overthe last 15 years

Arctic sea ice this summer
covered 3.29 million km2 lessthan the 1979-2000 average– that’s almost twice thearea of Alaska

WWF-INT Annual Review 2012 page 19

Ivory jewellery is on sale openly in this market in Thailand. Ivory traders
exploit a legal loophole – while ivory from domestic elephants can legally
be sold, most of the ivory on the market has been imported illegallyfrom Africa.
Rising wealth in Asia has fuelled an explosion in demand for products
from endangered wildlife, easily available on the black market. Young
Vietnamese take powdered rhino horn as a party drug. Chic Thai boutiques
sell intricate ornaments made from elephant ivory. Business deals in China
are agreed over tiger-bone wine.
Consumers don’t see the true cost of the products they buy – which areoften felt thousands of miles away. Similarly, their governments don’t
see animals being poached in other countries as their concern. Our
campaign aims to get governments at both ends of the trade chain to takeresponsibility for cracking wildlife crime. And in all our work, we aim to
educate people about how their lifestyles affect the planet, and help themtake steps to reduce their impact.

© WWF-Canon / James Morgan

DEMAND AND SUPPLYOverview

HARMONY
WITH NATURE

Our Global Initiatives are helping to
reduce the demands we makeon nature, in the areas where
it matters mostChina for a Global
Shift

Forest & Climate

MarketTransformation

INVESTING IN AFRICA

REDD RAVE REVIEWS

2050 CRITERIA“China has a stated goalof green development
and African countries aredeveloping plans to go green:
we aim to help both achievethis. At the Forum on ChinaAfrica Cooperation (FOCAC)
ministerial conferencein July, we put forward
40 recommendations
to ensure China’s evergrowing investments in
Africa promote sustainable
development – for example,
through responsible sourcingof natural resources such as
timber. Cooperation on forest
protection and management
has now explicitly become
part of the FOCAC action
plan. Besides FOCAC, China’s
strong political commitment
to ‘Ecological Civilization’provides more openings toaddress Chinese overseas
investment”“REDD+ – reducing
emissions from deforestationand forest degradation –has a vital role to play incombating climate change,
as 20% of global carbon
emissions are caused byforest loss. REDD+ also
benefits biodiversity
and local livelihoods,
creating real conservation
opportunities. We’re working
on a growing number of
REDD+ initiatives. In an
evaluation published in
September, the Norwegian
government development
agency Norad, one of thebiggest investors in REDD+,
highlighted the positive
impacts of our projects in the
key forest landscapes of Peru,
the Democratic Republic ofCongo and Indonesia.”“Unless we fundamentallychange the way we produce
food and other commodities,
we won’t be able to meet theneeds of a growing global
population in 2050 – ormuch sooner. Financial
institutions are waking up
to the risk of unsustainableproduction practices, but few
fully understand the complex
environmental and social
issues involved. That’s why
this year we distilled all our
knowledge and experiencein The 2050 Criteria, afirst-of-its-kind guide tosustainable investment inagricultural, forest andseafood commodities. It
gives investors the tools tosort the responsible fromthe risky, and to drive better
production in the most
crucial sectors.”

Li Lin, Leader,
China for a Global Shift
Initiative

Bruce Cabarle, Leader,
Forest and Climate Initiative

20%

IS
US$2 TRILLION DEFORESTATIONRESPONSIBLE FOR UP

CHINA’S OVERSEASINVESTMENT IS SET TO
REACH US$2 TRILLION
BY 2020
WWF-INT Annual Review 2012 page 22

TO 20% OF ALL CARBON
EMISSIONS GLOBALLY

Andrew Murphy,
Acting Director, Market
Transformation Initiative

Humanity willneed to produce
more food in
the next four
decades that wehave in the last
8,000 years

Harmony with nature

2

Number of Planet Earths

Global Ecological Footprint(Global Footprint Network, 2012)
Humanity’s Ecological Footprint continues to rise:
we need the resources of 1.5 planets to
support our lifestyles.

1

0
1961

1970

1980

1990

2000

2008

Year

Coastal East Africa

Global Climate &EnergyCoral Triangle

Smart Fishing

GREEN ROADMAPMEXICO CLIMATE LAW“Our goal of achieving
sustainable economic
development in Coastal
East Africa came closer thisyear when Mozambiqueannounced a national ‘green
economy roadmap’ toward2030. We worked closelywith government ministries
and other partners to help
develop the roadmap, which
outlines Mozambique’sbold plans for eradicating
poverty by using its richnatural resources wisely
and sustainably. A firststep forward came in
November when the country
approved Africa’s second
largest marine protectedarea around the Primeirasand Segundas archipelago– something we’ve beenworking toward foreight years.”“In April, Mexico passed aground-breaking climate law,
becoming only the second
country (after the UK) to
make a legal commitment
to cutting carbon emissions.
The country will halve its
emissions by 2050, by whichtime it’s expected to be theworld’s fifth largest economy.
If Mexico can commit to
growing a green economy
while slashing its carbon
emissions, why can’t othercountries – like its North
American neighbours, theUSA and Canada? By working
with climate leaders like
Mexico, we’re aiming to
inspire the global changes
needed to build a fair andsustainable low-carbon
future.”COMBATING PIRATEFISHINGSATELLITE TRACKING
BREAKTHROUGH“The waters of the Coral
Triangle are home to therichest marine life andsome of the most importantfisheries on the planet. But
illegal fishing is plundering
these resources, putting
millions of livelihoods at
risk. The second Coral
Triangle Fishers Forum,
which we hosted this year inFiji, brought together morethan 100 fishing industry
participants from 24
countries to look at practicalways of tackling the problem– for example, improving
catch documentation andmaking it easier to trace thesource of all seafood.”“We’ve developed a powerful
new weapon in the battle
against illegal, unregulated
and unreported fishing –which accounts for aroundone-fifth of global fish
catches, and is a major causeof the overfishing crisis. By
analysing widely available
satellite data used to help
prevent collisions at sea,
we have a much clearer
understanding of formerly
invisible fishing vessel
movements. For example, we
could show if illegal fishing
may be taking place inmarine protected areas. This
tool has huge potential, andwe’ll be pushing hard to see itused effectively.”

Florencio Marerua, Country
Director, WWF-Mozambique

1.05M HASIZE OF THE NEW
PRIMEIRAS AND SEGUNDASMARINE RESERVE – ONE OF
THE WORLD’S LARGEST

Samantha Smith, Leader,
Global Climate & Energy
Initiative

Lida Pet Soede, Leader,Coral Triangle Programme

20%

30%

MEXICO HAS PLEDGED
TO CUT ITS CARBON
EMISSIONS BY 30% BY
2020

Alfred Schumm, Leader,
Smart Fishing Initiative

Tuna
exports
from the Coral
Triangle are worth
US$1 billion per year

ILLEGAL FISHING ACCOUNTSFOR AROUND ONE-FIFTH OF
GLOBAL FISH CATCHES

WWF-INT Annual Review 2012 page 23

WORKING TOGETHER
Mba Ndong Marius, an eco guard from the Gabon national parks service,displays elephant tusks and weapons seized from poachers. Government
agencies are among the many partners we work with in our efforts to stampout poaching and illegal wildlife trade.
On the ground, good relationships with local communities are vital. In
Central Africa, poaching can be a tempting option for people with few
economic opportunities. Our projects help people to develop alternative
livelihoods and benefit from living around wildlife.
At the other end of the spectrum, we use our access to governments
and international conventions to push for stronger laws and concerted
international action against illegal wildlife trade.

© WWF-Canon / James MorganOur partnerships

PUBLIC SECTORPARTNERSHIPS

Our work with governments,
development agencies and international
finance institutions keeps sustainability
high on the public agenda

From government policies to investment flows to large-scale development projects,
public sector organizations – including national governments, bilateral and multilateralinternational development institutions, and national and regional development banks –have a major influence on our planet and its future. It’s vital that sustainability is at theheart of their policies, planning and projects, particularly in areas of rapid change andstrong economic growth in the South.
WWF works in partnership with more than 30 key public finance institutions acrossthe globe at a strategic level, to pursue green development pathways and make sureenvironmental sustainability remains a priority.
Our public
sector partners

Bilateral agencies
Australia – AusAID
Austria – ADA
Canada – CIDA
Denmark – Danida
Finland – MoFA
France – AFD, FFEM
Germany – BMZ, BMU, KfW, GIZ
Japan – JICA
Netherlands – DGISNew Zealand – NZAid
Norway – Norad
Sweden – Sida
Switzerland – SDC, SECO
United Kingdom – DFID, Defra
United States of America – USAID, USDA, DOS, USFWS, NOAA

Multilateral agencies
African Development BankInter-American Development Bank

Asian Development BankUN Development Programme

European Commission – EuropeAid

UN Environment Programme

Global Environment Facility

The World Bank GroupWWF-INT Annual Review 2012 page 26

Public sector partnerships

Partnerships in action – 2012 highlights

We published thefirst Ecological
Footprint reports for
Africa and Asia

Building the knowledge baseThis year we produced two ground-breaking regional Ecological Footprint reports
for Asia and Africa, in partnership with the Asian and African Development Banksand our technical partners, the Global Footprint Network. The reports complement
our global Living Planet Report, and reveal similar trends: increased consumption
and ever-growing demand for resources are putting pressure on each region’s hugely
valuable natural capital. But they also outline concrete solutions for protecting vital
ecosystems while supporting green economic growth. To coincide with our global
campaign, the African report also focused on the effects of illegal wildlife trade andsteps to combat it.
Fostering exchange and dialogues
Increasingly, we’re seeking ways to share knowledge, ideas, commitments and bestpractices between regions and countries, particularly among emerging economies,
to promote green economic development. At the Rio+20 summit, we organized an
event in partnership with the African, Asian and Inter-American Development Banks
to showcase pioneering initiatives from Borneo, Coastal East Africa, Mexico and theGreater Mekong. These examples showed how coordinated management of large-scaleecosystems can maintain and enhance natural resources, improve livelihoods andprovide massive public benefits.
Green economies in action
In April 2012, we organized a green economy conference for Coastal East Africa in
Maputo with Mozambique’s Ministry for the Coordination of Environmental Action
and other partners including UNEP, UNDP, ILO, IIED, Millennium Institute, WorldBank and government departments from Mozambique, Kenya and Tanzania. Twomonths later, President Guebuza presented the country’s pioneering “green economy
roadmap” at the Rio+20 summit. Along with our partners at the African Development
Bank (AfDB), we’ll be assisting Mozambique in putting its plans into action. Ourparticular focus is on building the knowledge of ecosystem services and natural
capital, while AfDB will concentrate on integrating their value in national economicplanning and accounting.

WWF joins more than
100 governments,
civil society groups,
private companies
and internationalorganizations in the
new Global Partnershipfor Oceans

Partnerships for a living planet
Working with public sector partners has an impact well beyond our particular projects,
as it helps to build new alliances for conservation – as seen in our work on oceans andmarine natural resources. One notable breakthrough this year was the formation of
the new Global Partnership for Oceans (GPO), of which WWF is a founding member.
The initiative brings together more than 100 governments, civil society groups, privatecompanies and international organizations to work together to restore the world’s
oceans. The World Bank has pledged US$1.5 billion over the next five years to support
commitments made at Rio+20 for protecting marine biodiversity, which hundreds ofmillions of people depend on for their food and livelihoods. WWF’s work within the
GPO will range from strengthening marine protected areas to improving aquaculture
and seafood certification.
We’ve also joined the UN Food and Agriculture Organization, the International
Sustainable Seafood Foundation, the Global Environment Facility and otherpartners in a US$144 million programme to ensure the sustainable management oftuna fisheries, valued at US$10 billion annually, and biodiversity conservation ininternational waters. This is a step toward turning around poorly managed fishing on
the high seas, which can seriously undermine the viability of coastal fisheries.

WWF-INT Annual Review 2012 page 27© Brent Stirton / Getty Images / WWF

Lake Hong, China: reducing the impact of fish farming is one aspect of our work to keep rivers, lakes and water supplies
healthy for people and natureCorporate partnerships

CORPORATEPARTNERSHIPS

Corporations hold tremendous
influence in today’s world – andcan be a powerful force for change

For a future where humans live in harmony withnature, we need business on board. From thenatural resources they use to the waste they generate,companies have a major impact on our planet. If we’re to make any real progress intackling the big conservation challenges like climate change, biodiversity loss andwater scarcity, business practices need to change.

The good news is that many of them are. WWF has a proud track record ofchallenging and enabling businesses to reduce their environmental footprint anddevelop positive solutions – from reducing greenhouse-gas emissions and investingin renewable energy, to supporting conservation initiatives. And the effect ismagnified as these businesses create wider change along their supply chains, within
their sectors and throughout society
New tool helps businesses address water risks

40%of the world’s
population is at
risk of water scarcity

Roughly 40 per cent of the world’s population lives in river basins that experience
severe water scarcity at least one month of the year. As well as threatening freshwater
ecosystems, growing pressure on water resources is a major risk for businesses. This
year we launched our Water Risk Filter, developed in collaboration with German
finance institution DEG. Using the best available global data, the easy-to-use online
tool helps companies and investors assess their specific water-related risks, and findout how they can support sustainable water management.
Markets shifting towards sustainability
We need the things people consume to be produced in a way our planet can sustain.
So we’re developing standards that recognize responsible production for key
commodities, and are pushing companies to commit to these standards so they
become the market norm. This year there was particularly encouraging progress
on seafood. Globally, 29 per cent of all whitefish (and 53 per cent for our priority
whitefish species) is certified as responsibly sourced by the Marine StewardshipCouncil (MSC) – the first commodity to reach to reach such a high volume. This isgood news for whitefish – and other fisheries – in the longer term. Meanwhile theproportion of MSC-certified tuna leapt from less than 1 per cent to nearly 11 percent with the successful certification of a large Pacific skipjack tuna fishery. And theMaldives pole and line skipjack fishery became the first tuna fishery in the Indian
Ocean to achieve MSC certification, benefiting the 20,000 fishers and their families
whose livelihoods depend on it.
Climate Savers slash emissions

100M
TONNES
CO2 EMISSIONS SAVEDTO DATE BY WWF
CLIMATE SAVERS

Through our Climate Savers programme, we’ve worked with some of the world’s
leading companies to help reduce their carbon emissions. In 2012, their collective
emissions savings to date passed 100 million tonnes – twice the annual emissionsof Switzerland. But an individual company’s emissions are only part of the story:
Climate Savers members also provide leadership and innovation to drive widerchange within their sectors. We estimate that, if other companies followed their lead,
combined emissions savings could reach 500-1,000 million tonnes a year by 2020.
Indirectly, Climate Savers could trigger even greater savings by driving emission
reductions along their value chain, influencing policy and enabling people to adopt
low-carbon lifestyles.

WWF-INT Annual Review 2012 page 29

Our partnerships

We work with numerous businesses around the world,
nationally and internationally. Here, we focus on anumber of joint efforts at a global level. We’re grateful toall our partners, some of which have worked with us formany years. Together we’re making a real difference.

2000

VIET NAM’S TRAM CHIM
NATIONAL PARK BECAME
THE 2000TH WETLAND
OF INTERNATIONALIMPORTANCE AFTER OUR
HABITAT RESTORATIONWORK WITH COCA-COLA

The Coca-Cola Company: a transformative partnership
Because water is fundamental to both of our organizations, WWF and The CocaCola Company have worked together for more than five years to conserve the planet’s
freshwater resources, improve water and energy efficiency within Coca-Cola’s
manufacturing operations, and promote sustainable agriculture. We’ve achieved
successes around the world, including this year’s designation of Viet Nam’s Tram
Chim National Park as the world’s 2000th Ramsar site (Wetland of International
Importance) thanks to our habitat restoration work. In addition, we’ve partnered tosupport polar bear conservation: our Arctic Home campaign has reached millions ofpeople and inspired more than US$1.8 million in donations.
Procter & Gamble: reducing the impact of consumer goods
Working with Procter & Gamble (P&G), the world’s largest consumer goods company,
provides an opportunity to influence positive change on the ground, within theindustry and throughout the company’s supply chain. Our partnership focuses onmaking forestry and palm oil sourcing more sustainable, evaluating renewablematerials in products and packaging, procuring renewable energy and supporting
on-the-ground conservation projects. As part of our partnership, P&G has engaged
more closely with its suppliers, and recently set ambitious new fibre sourcing goals toenable a new level of commitment to forest certification.
IKEA: transforming markets and changing behaviour

WWF and IKEA have helped
45,000 farmers in India andPakistan grow “Better Cotton”

The WWF-IKEA partnership, which began 10 years ago, works to transform
commodity markets, with a particular focus on responsible cotton production andforest management. It’s contributed directly to a massive increase in the forest areasthat are now FSC-certified, particularly in Eastern Europe. We’ve also helped around45,000 cotton farmers in Pakistan and India to grow “Better Cotton”, significantly
reducing their water and chemical use and increasing their profit margins as a result.
By creating sustainable business models that can be easily replicated in various
markets, we aim to inspire others through action.
Lafarge: new ambitions for the next decade
Lafarge and WWF have been working in partnership for more than a decade on
issues such as climate change, quarry rehabilitation and biodiversity, sustainable
construction solutions, persistent pollutants, and water management andconservation. This year, Lafarge launched its Sustainability Ambitions 2020,
its roadmap to make a net positive contribution to society, which includes
new commitments on biodiversity, emissions, fossil fuel substitution andwater stewardship.
HSBC: meeting the water challenge
In June 2012, HSBC launched the Water Programme, a five-year initiative to tackle
water risks in river basins, bring safe water and improved sanitation to more thana million people, and raise awareness about the global water challenge. HSBC haslong supported our freshwater conservation work, and WWF is a key partner inthe programme. We’ll be working together to secure healthy flowing rivers in fivepriority areas – the Yangtze, Ganges, Mekong, Pantanal and African Rift Valley.

WWF-INT Annual Review 2012 page 30

Corporate partnerships

12M

WE’VE CREATEDCONTENT FOR 12
MILLION NOKIAMOBILE USERS

Nokia: forest-friendly packaging
Our partnership with Nokia last year focused on forest conservation. Nokia
introduced FSC certification as one of its packaging requirements, and brought its
first FSC-certified packaging onto the market. In 2012 this initiative was further
developed as Nokia published its paper policy and goals, introduced new certified
materials and requested its suppliers to get FSC accredited. We also continued
creating downloadable content for Nokia’s mobile devices, with more than 12 million
users globally. We’ve renewed our global partnership for another two years, andwill be focusing on rolling out Nokia’s water strategy, as well as supporting WWF’sconservation efforts in the Himalayas.
Canon Europe: Arctic expeditions and photo support
Canon Europe, a WWF partner since 1998, renewed its support this year for afurther three years. Under the new agreement the sponsorship includes support for
the Arctic expedition “Sailing to Siku – Voyage to the Last Ice Area”. The expedition
will collect new information and examine future management options for the area
where summer sea ice is expected to last the longest. The partnership also includes
continued sponsorship of the WWF-Canon Global Photo Network and photography
training for WWF staff.
Chopard: helping tigers to recover
For the past two years Chopard has been supporting our Tigers Alive Initiative,
which aims to double the number of tigers in the wild over the next decade. The
initiative works with governments of tiger-range states, businesses and local
communities to take action to conserve tigers and their prey. As part of ourpartnership, Chopard also became a member of the Responsible Jewellery Council,
which promotes socially and environmentally responsible practices across thejewellery industry.
Ecosia: Amazon awarenessSocial business Ecosia continues to support our Living Amazon Initiative. The green
search engine generates awareness among its users and donates 80 per cent of its
revenues to our work in the Tumucumaque Conservation Landscape in Brazil.
ABB: renewable energy access
ABB, the power and automation technology expert, is continuing its efforts to bring
off-grid access to renewable energy to local communities in four countries in Africa
and Asia.

Read more: wwf.panda.org/business

WWF-INT Annual Review 2012 page 31

Our partnerships

OUR DONORS

Investing now for a sustainable future

From individual members who make a monthly donation to trusts and foundations
pledging millions of dollars, WWF depends on the financial support of those whocare about the planet. We’re grateful to everyone who believes that stopping thedegradation of the planet’s natural environment and building a future in whichhumans live in harmony with nature is something worth investing in.
Campaign for a
Living Planet

The Campaign for a Living Planet, which helps fund our 13 Global Initiatives,
continues to be the focus of our fundraising efforts. We aim to raise US$100 million
over five years to achieve the ambitious goals of these initiatives and catalyse change
on an even greater scale. By June 2012, pledges reached almost US$40 million, withseveral new partners joining the campaign. As ever we are grateful to the chair of
the Campaign for a Living Planet Steering Committee, André Hoffmann, for his
inspiring leadership, and to other committee members for their active involvement.

Honorary Circle

The Honorary Circle recognizes WWF International’s top philanthropists and theirsupport. We would like to thank the following members of the Honorary Circle:• Miel de Botton for her ongoing and growing commitment to support ourleadership and innovation work in the Campaign for a Living Planet.
• André Hoffmann and MAVA for leadership gifts to the Campaign for a Living
Planet and continued commitment to WWF.
• Kristian Parker and Oak Foundation for leadership in conservation
philanthropy and commitment to protecting oceans and combating climate change.
• Claudio and Anne Segré and Fondation Segré for their ongoing support andnew commitment towards global action against poaching and illegal wildlife trade.

Conservation Leaders

Our partnerships with foundations and major donors are the bedrock of our work. We
are grateful to the following Conservation Leaders for their generous support:
Philippe Bertherat is helping us achieve the ambitious targets of our Global
Initiatives through his crucial support to the Campaign for a Living Planet
Leadership and Innovation Fund.
Sergi Ferrer-Salat is supporting the Campaign for a Living Planet Leadershipand Innovation Fund, enabling us to create transformational changes to protect
biodiversity and reduce humanity’s footprint on the Earth.

GoodPlanet
andThe Prince
Albert IIof Monaco
Foundation
both support
our projects in
Madagascar

GoodPlanet along with Etc Terra association, continues to support and manage
with WWF the Holistic Conservation Programme for Forests in Madagascar, which
is closely linked to our Forest and Climate Initiative. By reducing deforestationand forest degradation, it aims to reduce greenhouse-gas emissions, improve thelivelihoods of local communities and preserve Madagascar’s unique biodiversity.
As part of our Tigers Alive Initiative, the Hans-Wilsdorf Foundation is
supporting our work in India and Nepal to protect the species’ last remaining
refuges, contributing towards our goal of doubling the number of wild tigers by 2022.
Our valued MAVA partnership has enabled us to make a significant difference tothe long-term conservation of biodiversity in the Mediterranean and West Africa
regions, along with other important conservation hotspots in Europe, Russia andMongolia. One of the most important protected areas projects MAVA and WWF haveever undertaken ended this year with over 8.5 million hectares of protected areas

WWF-INT Annual Review 2012 page 32

Our donors

8.5M HAMAVA HELPED US CREATE
8.5 MILLION HECTARES OFPROTECTED AREAS

established or expanded. MAVA also generously continues to invest in our Campaign
for a Living Planet, allowing us to improve our engagement and effectiveness on a
global scale as well as making a major investment in our fundraising to support our
growth strategy. We also continue an important collaboration with MAVA for the
innovative Luc Hoffmann Institute, enabling us to mobilize world-class thinking inconservation science, policy and practice.
Fondation Montagu is supporting our efforts in Chile to protect the blue whale
and the exceptional biodiversity of the Chiloense Marine Ecoregion by reducing
environmental threats, promoting sustainable environmental business and working
towards the creation of new marine protected areas.
Our crucial partnership with Oak Foundation enables us to continue promoting
sustainable fisheries management, advocate for a meaningful reform of the Common
Fisheries Policy in Europe and stop harmful fishing subsidies in emerging economies.
The Foundation also supports our climate and energy policy work in Europe and our
global efforts to promote a low-carbon future. In the face of climate change, we arealso working together to safeguard the Arctic environment and those dependent on
its rich natural resources. By supporting our Explore! youth volunteer and internshipprogramme, Oak Foundation gives aspiring conservationists the opportunity to gain
formative experience by participating in WWF projects around the world.
The Prince Albert II of Monaco Foundation is helping us secure a future for
the Amur tiger in northeast China by establishing a new network of protected areas.
The Foundation has also joined us in our initiative to secure freshwater ecosystems
in the Himalayan region, the water towers of Asia, and is continuing to be a crucial
partner in our efforts to protect the Mediterranean bluefin tuna. We are working
together in Madagascar for the establishment of the Toliara Reef Marine Protected
Area and to implement our environmental education programme.
Fondation Salvia is a key supporter of our Explore! youth volunteer and internshipprogramme. This enables a number of carefully selected, motivated students andgraduates from different countries to participate in WWF projects in our field offices
worldwide and at the WWF International Secretariat, providing them with valuable
first-hand experience of environmental issues.
Pierrette Schlettwein is supporting our Tigers Alive Initiative and our work tosecure a future for the Amur tiger in the Russian Far East, where we are protecting
crucial habitat and fighting to stamp out poaching and illegal trade.
Fondation Segré has joined WWF International as a partner in our newly
announced action plan to combat poaching and illegal wildlife trade. Fondation Segré
continues to support our work to protect gorillas, chimpanzees and other wildlife in
Cameroon’s Campo Ma’an National Park. It is also a key partner for our Smart Gear
competition to inspire innovative fishing gear designs that reduce bycatch.
Ursula Streit is supporting our Kikori River Programme in Papua New Guinea toconserve the area’s unique biodiversity and help ensure the long-term sustainabilityof its rich natural resources.
UEFA is helping us tackle climate change by supporting our climate policy efforts
as we push towards a global climate change agreement. UEFA also collaborates withWWF for the largest environmental event in history – Earth Hour.
Fondazione Zegna supports our programme in Qinling, China – home of the
giant panda – to establish a model for nature reserves combining conservation andeconomic development.

WWF-INT Annual Review 2012 page 33

Our partnerships

Many thanks toall our major supporters

We would also like to thank the following donors who support the Campaign for a
Living Planet and our conservation programmes around the globe. Together we are
creating transformational changes to protect our planet’s biodiversity and reduce
humanity’s footprint.
– Rolf Abdon and family– HRH Prince Robert de Luxembourg– Mohammed Al Naki

– Lombard Odier– Audemars Piguet Foundation– Manotel Hotel Group– Kirsty Bertarelli– Pierre-André Maus

– Mr and Mrs Böckli

– Pierre Mirabaud– Margot Bennett-Mathieson– Christopher and Coraline MouravieffApostol– Kevin Click and family– CONINCO Explorers in Finance– Sophie Firmenich– Patrick Odier– Christopher Parker– The family of Jade Peduzzi– Georg Waechter Memorial Foundation,
Vaduz– Birgit Rausing– Grupo Promociones Habitat– Catherine Sabbe– Luc Hoffmann– Christelle Siohan and Dames d’Ici– F. Hoffmann-La Roche Ltd.

– Georg Thyssen– Chris and Tess James– André Van Gils

– Yolanda Kakabadse– Von Duhn StiftungThank you also to the members of The 1001: A Nature Trust for their loyalty andsupport, all other donors who support our Campaign for a Living Planet and all those
who prefer to remain anonymous.
Campaign for a
Living Planet
Steering Committee

We thank our Campaign for a Living Planet Steering Committee for their leadershipand support:
Chair
André Hoffmann
Members

Leaving alasting legacy

Philippe Bertherat

Kristian Parker

Alejandra Moore Mayorga

Guillaume Taylor

Thank you to everyone who has chosen to remember our work in their will. By leaving
a legacy to WWF, you’ll be helping to pass on a healthy planet to future generations.
Finally, thanks to all of you who support us in so many different ways.

WWF-INT Annual Review 2012 page 34© Jürgen Freund / WWF-CanonAs well as supporting countless species, coral reefs provide food and livelihoods for millions: healthy, productive oceans willbe the focus of an upcoming global conservation campaign.

Financials

FINANCIALS
WWF International: Income
and Expenditure two-yearsummary 2011 and 2012

Financial year*

2011

2012

2012

Operating income(CHF’000)(CHF’000)(EUR’000**)

WWF National Organizations (1)91,95986,24371,881

Individuals (1)

2,159

5,597

4,665

1

122

102

8,979

6,139

5,117

Trusts and foundations (1)17,045

15,41012,844

Public sector

52,266

41,73634,786

Royalties

1,260

472

393

Financial income / (loss) – net

1,825(3,196)(2,664)

Other

1,542

1,417

1,181

Total

177,036

153,940

128,305

134,533

131,890109,927– Conservation policy***

9,229

9,358

7,800

– Awareness

6,417

7,222

6,019

Network services andpeople development***

3,927

3,562

2,969

Network fundraising
capacity building (2)***

6,137

1,149

957

Fundraising

3,961

5,006

4,172

Finance and administration

5,870

6,407

5,340

501

625

521

170,575

165,219

137,705

6,461(11,279)(9,400)

701

136

114

7,162

(11,143)(9,286)

Legacies and bequests
Corporations(1)

Operating expenditure
Conservation programmes***
Conservation policy and awarenessFixed asset expenditure
Total
Operating surplus / (deficit)
Non-operating items

Donations to endowment funds
Surplus / (deficit) after
non-operating items*Financial years cover the period 1 July to 30 June**Average EUR exchange rate for the year: CHF 1.1998 = EUR 1***2011 figures reclassified

Notes to the accounts

1. Joint fundraising
Fundraising income (individuals, corporations, etc.) which is raised jointly with a
National Organization is recorded as income from National Organizations.
2. Network fundraising capacity building
Expenditure in 2011 includes CHF3.3 million of payments made in prior years,
previously classified as long-term receivables.

WWF-INT Annual Review 2012 page 36

Financials

WWF International:
Balance Sheet two-yearsummary 2011 and 2012

Financial year*

2011

2012

2012

(CHF’000)(CHF’000)(EUR’000**)

55,18848,48440,360– Short-term bank deposits

2,535

3,174

2,642

– Marketable securities

26,13625,954

21,605– Recoverable taxes and other items

9,550

7,211

6,002

Fixed assets (2)

9,588

9,782

8,143

102,997

94,60578,752

AssetsCurrent assets– Cash(1)

Total
Liabilities and funds

Accounts payable & accrued expenses

21,517

21,676

18,044Mortgage payable(3)

1,740

1,700

1,415

61,76552,983

44,105

17,975

18,24615,188102,997

94,60578,752

Operating funds(4)

Capital and endowment
Total

(5)

*Financial years cover the period 1 July to 30 June**Exchange rate CHF 1.2013 = EUR 1, as at 30 June 2012

Notes to the accounts

1. Marketable securities
Marketable securities are shown at market value.
2. Fixed assets
Fixed asset purchases of land, buildings, building renovation, building equipment,
software and IT equipment by WWF International Secretariat exceeding CHF50,000
are capitalized and depreciated as appropriate.
3. Mortgage payable
Mortgage payable refers to the bank loan for the purchase and renovation of thepavilion in Gland.
4. Operating funds
Operating funds are those funds available for expenditure on conservation, awarenessand public policy, National Organization support, direct fundraising, administrationand finance, and fixed asset expenditure.

Audited financial statements
are available on request

5. Capital and endowment
Includes The 1001: A Nature Trust, a trust fund built up through individual
membership contributions; the Sigvaldason Fund, a legacy from the late Mrs Gerda
Sigvaldason; the Endowment Fund built up primarily from the proceeds of the
WWF 25th Anniversary Coin Collection programme; the Prince Bernhard Scholarship
Fund for Nature Conservation, the income from which will be used to achieveconservation worldwide, including to help build conservation capacity, and provide
training and scholarships; and statutory capital of CHF20,000, representing the initial
capital of WWF.

WWF-INT Annual Review 2012 page 37

Financials

WWF Network: Income
and Expenditure* two-yearsummary 2011 and 2012

Financial year**

2011

2012

Operating income(EUR’000)(EUR’000)– Individuals (1)259,325

276,845– Legacies and bequests

42,62763,520– Corporations

59,284

61,674– Trusts and foundations

35,17048,611– Public Sector

107,598

112,067

7,726

10,617– Royalties

17,396

17,851– Financial income / (loss) – net

43,097(786)– Trading net income

2,307

2,342

574,530

592,741– Programme (2)306,097322,333– Conservation policy

26,44228,333– Education

16,462

16,981– Awareness

58,663

61,230– TRAFFIC

3,482

3,511

Fundraising

99,856

104,628

Finance and administration

44,582

49,121

555,584

586,137

18,946

6,604

Individuals

Other donated income– Others
Earned income

Total
Operating expenditure
Conservation

(3)

Total
Surplus to support current
and future projects*The figures given show total WWF Network income and expenditure but do not represent consolidated
accounts. The network includes WWF International and its Programme Offices, and all the WWF National
Organizations and their Programme Offices.
**Financial years cover the period 1 July to 30 June for WWF International and all National Organizations
except: WWF-India (1 April to 31 March); WWF-Hungary, WWF-Italy, WWF-Norway, WWF-Spain and
WWF-Turkey (1 January to 31 December, preceding year).

Notes to the accounts

1. Individuals
Monies received from WWF individual supporters, including regular membership dues
and fundraising activities.
2. Programme
Costs of WWF Network global conservation programme.
3. TRAFFICThe TRAFFIC (Trade Record Analysis of Flora and Fauna In Commerce) Network is theworld’s largest wildlife trade monitoring programme and is a joint programme of WWF
and IUCN – The World Conservation Union.

WWF-INT Annual Review 2012 page 38

Financials

WWF Network: Income and Expenditure 2012

INCOME2%

3%

EARNED INCOME

EUR593 MILLION

OTHER

19%

PUBLIC SECTOR

8%

58%

TRUST AND
FOUNDATIONSINDIVIDUALS10%CORPORATIONSEXPENDITURE

1%

TRAFFICEUR586 MILLION

8%ADMINISTRATION18%FUNDRAISING

10%

55%

AWARENESSPROGRAMME3%

EDUCATION

5%

CONSERVATIONPOLICYWWF International
Income decreased by 13 per cent, mainly due to a drop in income from the Public
Sector (down 20 per cent) but also due to less income from the National Organizations(down 6 per cent) and a loss of financial income. Expenditure decreased by 3 per centresulting in a deficit funded from previous years’ surpluses.
WWF Network
Total WWF Network income grew rising EUR18 million to EUR593 million, an
increase of more than 3 per cent largely driven by increases in income from legacies(up 49 per cent) and from trusts & foundations (up 38 per cent). These increases werepartially offset by a decrease in investment income of EUR44 million (102 per cent).
The Network’s conservation activities grew during the year in line with income growth(increase of 5 per cent). The resulting surplus of EUR7 million will be used to fund ourongoing projects and programmes and help us to reach our conservation targets.
Peter Dickinson, Director of Finance and Administration, WWF International

WWF-INT Annual Review 2012 page 39

© Global Warming Images / WWF-Canon

Next year’s global campaign is about investing in clean, renewable energy – like this solar thermal tower in Spain, which canpower 94,000 households.

GovernanceWWF INTERNATIONAL
DIRECTORS*
Director General
Director General’s OfficeConservation

Programme Office
Management

Luc Hoffmann InstituteCommunications andMarketingOperations

Development
Legal Advisor*As at March 2013

Mr Jim Leape
Dr Christopher Hails– Network Relations

Ms Pascale Moehrle– Executive Affairs

Mr Lasse Gustavsson– Executive Director

Ms Susan Brown– Global and Regional Policy

Dr Carlos Drews– Species

Dr Timothy Geer

– Public Sector Partnerships

Dr Lifeng Li– Freshwater

Mr Tony Long

– European Policy Office

Mr Richard McLellan– Footprint

Mr Janos Pasztor– Policy and Science

Mr Laurent Somé

– Partnership/Development Africa

Dr Peter James Stephenson– Conservation Strategy and Performance

Mr John Tanzer– Marine

Mr Rodney Taylor– Forests

Dr Roberto Troya– Latin America and Caribbean

Dr Georg Schwede– Programme Office Management

Ms Tiffany Becker– Programme Office Performance and Development

Dr Maarten Kappelle– Programme Office Conservation Performance

Mr Frederick Kumah– Africa/Europe

Dr Isabelle Louis– Asia/Pacific

Dr Joshua Tewksbury– Director

Mr Sudhanshu Sarronwala– Executive Director

Ms Danielle Chidlow(a.i. Ms Winnie De’Ath)– Brand Strategy

Mr Mitch Hinz

– Global Membership

Mr Andy Ridley– Executive Director Earth Hour

Mr Oscar Soria– External and Media Relations

Ms Judy Slatyer– Chief Operating Officer

Mr Pratik Bhatnagar– Performance and Evolution

Ms Maria Boulos– Corporate Relations

Mr Peter Dickinson– Finance and Administration

Ms Linda Humphrey– Global ICT

Mr Christopher Hutton– People and Organization Development

Mr Jean-Paul Jeanrenaud– One Planet Leaders

Ms Carol Monoyios– Development

Mr Jean-Paul Paddack– International Business Development

Mr Michael Rogers OBE

WWF-INT Annual Review 2012 page 41

GovernanceWWF INTERNATIONAL
BOARD OF TRUSTEES 2012
President
Ms Yolanda Kakabadse (Ecuador)
Vice-President
Mr André Hoffmann (Switzerland)
Honorary Treasurer
Mr Markus Shaw (Hong Kong)
Trustees
Mr Antony Burgmans (The Netherlands)
Ms Cheryl Carolus (South Africa)
Mr Alvaro de Souza (Brazil)
Mr Roger Sant (United States)
Mr Vince Perez (Philippines)
Mr Nitin Desai (India)
Prof Alison Richard (United Kingdom)
Mr Ed Smith (United Kingdom)
Dr Adil Najam (Pakistan)Prof Calestous Juma (Kenya)
President Emeritus
HRH The Duke of Edinburgh
Vice-Presidents Emeriti
S. Babar Ali (Pakistan)
Dr Luc Hoffmann (Switzerland)
The Hon. Mrs Sara Morrison (United Kingdom)

WWF-INT Annual Review 2012 page 42

The WWF Network

THE WWF NETWORK*WWF Offices
Armenia

HondurasSouth Africa

Azerbaijan

Hong Kong

Spain

Australia

Hungary

Suriname

Austria

India

SwedenBelgiumIndonesia

Switzerland

BelizeItaly

Tanzania

BhutanJapan

ThailandBolivia

Kenya

Tunisia

BrazilLaos

TurkeyBulgaria

Madagascar

UgandaCambodia

Malaysia

United Arab Emirates

Cameroon

Mauritania

United Kingdom

CanadaMexicoUnited States of America

Central African Republic

Mongolia

Viet Nam

Chile

MozambiqueZambiaChina

Namibia

Zimbabwe

Colombia

Nepal

Costa Rica

Netherlands

WWF Associates

D.R. of Congo

New Zealand

Denmark

NorwayFundación Vida Silvestre(Argentina)

EcuadorPakistan

FinlandPanamaFiji

Papua New Guinea

FranceParaguay

Gabon

Peru

GambiaPhilippines

Georgia

PolandGermany

Romania

Ghana

RussiaGreeceSenegalGuatemalaSingapore

GuyanaSolomon Islands

Pasaules Dabas Fonds(Latvia)
Nigerian Conservation
Foundation (Nigeria)*As at December 2012

WWF-INT Annual Review 2012 page 43

1961• ANNUAL REVIEW 2012

WWF in numbers
100%

RECYCLED

WWF was founded in 1961

+100
WWF is in over 100 countries,
on 6 continents+5M
WWF has over 5 million
supporters+5,000WWF has over 5,000
staff worldwide

INT

This annual review was printed by Canon Europe on FSC paper, to reduce the environmental impact.
Several images used in this review were taken from the WWF-Canon Global Photo Network. Canon
Europe has worked in partnership with WWF since 1998, providing funding and in-kind support, with ashared vision of raising awareness of environmental issues and advancing conservation.

Why we are here
To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)
Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details and further information,please visit our international website at www.panda.org© NASA® “WWF” is a WWF Registered Trademark. WWF, Avenue du Mont-Blanc, 1196 Gland, Switzerland

WWF.ORG

panda.org