To members of the press
Press release
June 9, 2022
West Japan Marketing Communications Inc.
LIVE BOARD, INC.

West Japan Marketing Communications Deploys
LIVE BOARD SSP (Supply-Side Platform)—The First Among Japan’s Transport Operators

West Japan Marketing Communications Inc. (Headquarters: Osaka-shi, Osaka; President & CEO: Masashi Nonaka;
hereinafter, “West Japan Marketing Communications’’) and LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo;
President and CEO: Jun Sakurai; hereinafter, “LIVE BOARD”) have connected a total of 72 digital signage screens(a 30-screen set in JR West Osaka Station NGB (North Gate Building) 1F East-West Passage Digital Signages and aset in JR West J.AD Vision WEST Osaka Station Midosuji Gate) at two locations in Osaka Station to the LIVE BOARD
Network. Using the digital signage, the two companies have conducted demonstration experiments for digital OOH*1(DOOH) advertising distribution since June 2020. As part of the demonstration experiment, from June 2022, WestJapan Marketing Communications became the first transport operator to start using the LIVE BOARD SSP*2, whichenables the sale based on impressions (number of ad viewers) in the OOH*3 domain owned by LIVE BOARD. Thiswill enable deeper study on commercialization of flexible distribution based on audience data and sales based on
impressions using the digital signage at the two locations at Osaka Station. In addition, the expansion of sales
channels by linking with LIVE BOARD DSP*4 as well as digital advertising DSPs will also be considered in thecommercialization.

*1. Abbreviation for "Digital Out of Home." This refers to advertising media using digital signage installed in public transit advertising, outdooradvertising, commercial facilities, etc.
*2. Abbreviation for “Supply-Side Platform.’’ A platform for the media (those supplying ad spaces)*3. Abbreviation for “Out of Home.” OOH is a general term for advertising media delivered outside the home, such as public transport advertising,outdoor advertising, and advertising in commercial facilities.

*4. Abbreviation for “Demand-Side Platform.’’ A platform for advertisers (those wishing to distribute ads)

Through this demonstration experiment, West Japan Marketing Communications and LIVE BOARD will work tocreate new value for the expansion of the DOOH market, further promoting the realization of advertising delivery
that can be adapted to diverse lifestyles.

◆ What is LIVE BOARD SSP?
LIVE BOARD SSP is a service tool that helps media companies (media owners) sell advertising space and increase
their advertising revenue.
- Image of sales mechanism using link to LIVE BOARD SSP・Role of each company
West Japan Marketing Communications Inc.
・Operation and management of content management systems (CMS)
・Operation and management of advertising surfaces
・Generation of count data by cameras
・Operation and management of advertisement distribution platform

LIVE BOARD, INC.
・Provision of an advertisement distribution platform◆ Advantages of deploying LIVE BOARD SSP
LIVE BOARD SSP enables expansion of sales channels to impression-based sales and targeted sales by linking withLIVE BOARD DSP and DSP for digital advertising.

◆ LIVE BOARD Nationwide ScreensLIVE BOARD has currently grown its screen network to more than 16,000 screens and 20 million MAUs nationwide.
LIVE BOARD continues to expand not only the number of screens installed, but also partnerships with othercompanies as well.
URL：https://liveboard.co.jp/en/screen◆ About West Japan Marketing Communications Inc.
As a general advertising company of the JR West Group, West Japan Marketing
Communications proposes communications that exceed expectations throughpowerful ideas.
West Japan Marketing Communications works to provide accurate solutions based on
its data and expertise by combining three roles: an “advertising agency” that works to solve a variety of client issues
from branding to sales promotion; a “house agency” handling advertising and public relations for the JR West Group;
and a “transportation media company” that develops and operates transportation media for the JR West Group.
Company nameWest Japan Marketing Communications Inc.

Representative

Masashi Nonaka, President & CEOLocation

Dojima Avanza Building 8F, 1-6-20 Dojima, Kita-ku, Osaka

Capital

200 million yen

Start of operation /April 1979

date of establishment■ Development, sales, management, etc. of public transit advertising for JR West
■ Planning and proposal of public transit, mass media, and Internet advertising, etc.
Business description■ Marketing, research■ Media planning■ Sales promotions

Websitehttps://www.jcomm.co.jp

◆About LIVE BOARD,INC.
A digital OOH adnetwork operator achieving data driven targeting andeffectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based advertisement
delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions thatare based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during
the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining
big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH
throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery ofpersonalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

Company nameLIVE BOARD, INC.

Representative

President and CEO, Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo

Capital

2.5 billion yen

Start of operation /Date of establishment

February 1, 2019

Business areas

DOOH Advertising Distribution Platform Management,Development, DOOH Advertising Space Sales

Websitehttps://liveboard.co.jp/en/

DOOH

Advertising

Media<Inquiries about West Japan Marketing Communications>West Japan Marketing Communications Inc.
Sales Planning Department / Contact persons: Yamamoto (Takashi), Okayama
TEL: +81-6-6344-5139
Hours: 10:00 to 12:00, 13:00 to 17:00 (excluding Saturdays, Sundays, holidays and year end and new-year holidays)
E-mail：info@jcomm.co.jp<Inquiries about this release>
Contact: LIVE BOARD PR Office Contact persons: Asakura, Abe
TEL: +81-90-5393-0219 / +81-3-5843-0932 E-mail: info_press@liveboard.co.jp