LIVE BOARD Leverages NTT DOCOMO's Carrier Roaming Data to Enable DOOHMedia Planning, Using Inbound Tourists' Behavioral Analysis
TOKYO, Sept. 13, 2023 /Kyodo JBN/ -- Visualizing High Inbound Visitor Dominance in Screen Rankings LIVE BOARD, INC., an operator of a digital out-of-home (DOOH) ad network thatachieves data-driven targeting and effectiveness verification, has successfully utilized
NTT DOCOMO's carrier roaming data (roaming ID data) (*1) to analyze information on
the location of inbound tourists, finding signs of recent recovery in foreign travelers toJapan (*2). In addition to the existing criteria for out-of-home (OOH) media planning,such as circulation data and reputation of the area concerned, LIVE BOARD has
incorporated such analytical data into DOOH media planning (primary analysis) for
advertisers, enabling more sophisticated and efficient ad delivery. This is an innovativetechnology both domestically and internationally.
Image1:
https://cdn.kyodonewsprwire.jp/prwfile/release/M105808/202308258518/_prw_PI2fl_I0
2Yl3xo.jpg
Image2:https://cdn.kyodonewsprwire.jp/prwfile/release/M105808/202308258518/_prw_PI3fl_0L
63YZ61.png
Roaming ID data refers to the overseas carrier data obtained when inbound tourists
connect to NTT DOCOMO's network. By analyzing the data along with base station
location information, it has become possible to understand the characteristics ofinbound tourists, including "when," "where," and "which country's visitors" are present,
within the DOOH screen of the LIVE BOARD marketplace, covering a total of 26,400 or
more screens in 9 cities across Japan (in Hokkaido, Miyagi, Chiba, Saitama, Tokyo,Kanagawa, Aichi, Osaka, and Fukuoka prefectures).
Download materials from: https://liveboard.co.jp/en/download
Visualizing Inbound Tourist Trends and High Visitor Ratio Rankings on LIVE BOARD

Screens
Leveraging roaming ID data, LIVE BOARD has conducted a comprehensive analysis of
inbound tourist data from among the 26,400 screens connected to its nationwide
marketplace. This dataset enables the ranking of screens based on the highest
percentage of visitors from each country, providing valuable insights for strategicplanning.
Image3: Analysis Visual
https://cdn.kyodonewsprwire.jp/prwfile/release/M105808/202308258518/_prw_PI5fl_C
T2ZI52W.png
Example: Screen Rankings of Inbound Visitors - "Global" and "Chinese" Segmentation
Image4:https://cdn.kyodonewsprwire.jp/prwfile/release/M105808/202308258518/_prw_PI6fl_wr
Qj1Bdt.png
Segment: Global Visitors to Japan (Representing Approximately 220 Nations)- 1st: Osaka AD VISION- 2nd: Osaka TOMBORI STATION- 3rd: Osaka Metro Network Vision Nippombashi Station
Segment: Chinese Visitors to Japan (Comprising Influential Part of Japan’sInternational Visitors)- 1st: Marunouchi Station Vision Ginza Station- 2nd: Shimbashi SL VISION- 3rd: Shimbashi Ryukakusan VisionThis service is recommended specially for clients that deal with the following services:- Home appliance manufacturers- Travel-related- Daily necessities/cosmetics/medical supplies- Luxury brands- Souvenir-related
Image5:https://cdn.kyodonewsprwire.jp/prwfile/release/M105808/202308258518/_prw_PI7fl_w
MTItM62.png
LIVE BOARD Screens Across the Country
LIVE BOARD currently has more than 26,400 screens, and is continuing to expand its
network every day, not only by installing its own new screens, but also by aggregating
screens from partners across the country.
URL: https://liveboard.co.jp/en/screen
Notes:(*1) LIVE BOARD utilizes data for which the company has obtained prior consent fromcustomers.
(*2) Inbound Tourism Shows Signs of Recovery
According to a transition report by the Japan National Tourism Organization (JNTO),
there was a notable recovery in tourism from various countries between July 2022 andJune 2023.
Trend of Visitor Arrivals to Japan between July 2022 and June 2023
https://cdn.kyodonewsprwire.jp/prwfile/release/M105808/202308258518/_prw_PI4fl_uCY9J443.png*Reference: JNTO's June 2023 Estimates Report, compared to the same month in2019.
About LIVE BOARD, INC.
LIVE BOARD is the first company in Japan to achieve impression-based ad delivery inOOH. It deploys advertisement delivery and billing systems in accordance with actual
conditions that are based on the estimated number of viewers "at that time, in thatplace, and for that specific ad," even during the COVID-19 pandemic, when people’smovement patterns are prone to change. In addition, by combining big data fromJapan's largest mobile carrier with its own network, which includes a wide range ofdigital OOH across Japan, including outdoor, indoor, train, and station OOH ads, LIVEBOARD has been able to deliver personalized ads, such as targeting by gender andage, that was not possible with traditional OOH.

- Company name: LIVE BOARD, INC- Business details: DOOH advertising distribution platform management, DOOH
advertising media development, DOOH advertising space sales- Website: https://liveboard.co.jp/en/

Source: LIVE BOARD, INC.
Contact:
Abe Naoko
LIVE BOARD, INC.
Tel: +81-3- 5843-0932
Email: info_press@liveboard.co.jp*For inquiries, please contact us by email.