Make smart decisions.

Contents
About us5

Our history

7

Meet Jan and Lukas

7

The best birthday gift ever

9

The first 13 cents

10

Journey to the top

11

Helping make online gamblingsafer
25
Creating a Global Self-Exclusion
System (GSES)

26

Educating the industry throughCasino Guru Academy

28

Getting casinos to be fair towards players

29
30

32

Casino Guru in numbers

12

Educating players about the dangers
of gambling

Casino Guru quality

17

Frequently asked questions

Changing the online gambling world
for the better

17

Refining player safety and game fairness

18

Objective casino reviews not for sale19

17 full-time specialists helping mistreatedplayers

21

Giving players an opportunity to learn

22

Community that breaks the language barrier 23
Up-to-date information verified by testers

24

3

May 2016

LaunchJune 2015

Started working
on Casino Guru

November 2016

Major redesign
February 2017

First earning: 0,13 EUR
May 2017

10,000 unique visitors
per monthAugust 2018

100,000 unique visitors

per month
November 2018

1,000 reviewed casinos
August 2019

Launched a complex
complaint resolution process
March 2020

Launched a multilingualforum and community
44August 2020

3,000 reviewed casinos

December 2020

1,000 resolved

complaints aboutcasinos

March 2021

Launch of the Global
Self-Exclusion Initiative

May 2021

Released Casino Guru Academy

June 2021

Introduced user reviews
February 2022

Casino Guru News launch
April 2022

Global Self-Exclusion Systemblue paper released
October 2022

Casino Guru Awards launch
January 2023

5,000 casinos reviewed

55

About us
Casino Guru is an affiliate website with the biggest database of online casinos
and online casino bonuses containing up-to-date information on basically all
online casinos on the internet. But we aim to be so much more than “just” a casino
review website.
We are a team of 70+ full-time professionals (and many more part-timers) trying
to change the gambling world for the better. We hold online casinos accountable
for their actions and do everything we can to make online gambling fairer andsafer for everyone.
Our approach has always been to do everything as well as we possibly can.
We want to have the best and most objective casino reviews, to have the biggest
database of casinos and bonuses, to write the most helpful and truthful educational
content, to create the most active online community of casino players… We havealready succeeded in some of our goals, but others still need some work. But rest
assured, we are working on it!
In our efforts to help players directly, we give them a place to submit a complaint
about a casino that has treated them unfairly, carefully examining each case andfacilitating a way for the player to reach out to the casino to get the issue resolved.
Each case is judged in accordance with our fair gambling codex, lowering thecasino’s Safety Index in line with our methodology and informing other players
about the casino’s actions in its review if we find out that the player has been
mistreated.
Keep on reading to find out more about Casino Guru, our ambitions, what we do tohelp online casino players all around the world, and how we do it.

6Our history
How Casino Guru grew from a small side project to one of
top 3 websites about online casinos

Meet Jan and Lukas
The story of Casino Guru starts with two software developers and good friends– Jan and Lukas. They have known each other since they were 19 years old, they
worked in the same field and even tried starting some projects together prior to
Casino Guru. Fortunately for the online casino world, these failed, because hadthey not, there might be no Casino Guru at all.
But we are getting ahead of ourselves, let us get back to the beginnings.
Their journey into the online casino industry began when Lukas got an interesting
job offer, which included an intriguing technological challenge – to design a robust
online casino software, which will manage a high number of transactions andspins per second. He knew that Jan was an expert in designing scalable systems
like this, so he reached out to him and they ended up working on it together.
Back then, neither of them was interested in online gambling, nor did they have any
experience with it, so they visited a gambling company in Malta to get at leasta basic grasp of how things work in this industry. Both Jan and Lukas found theentire concept of online casinos exceptionally strange at that point, but that was
not an issue. Their job was to develop software, after all. They are good at that,so their lack of experience in the gambling ecosystem did not pose a challenge.
7

Little did they know that one day they would be running a casino-related website
with the (very much realistic) goal of becoming the best of its kind in the world.
Jan and Lukas worked on the same project for some time, but Jan moved on to
the game development branch of the company later on. There, he got to know
another segment of online gambling – experience that comes in handy whenrunning a website like Casino Guru.

One of early versions of Casino Guru.

8

The best birthday gift everWorking on these projects, Jan and Lukas became well-versed in the online
gambling industry. They got to know the key concepts and understood how it
all works. It was in June 2015, eating lunch together, when they had an idea to use
their knowledge to start a little side project on their own. Their ambitions were nothigh back then – they only wanted to build a small project that could earn themsome extra income.
They started working on their brand-new project on the weekends. Jan’s expertise
included in-depth software analysis, so he decided to take on analyzing the online
casino ecosystem to find a good approach to designing their new website. During
the analysis, he realized that designing a system that would account for all thecomplex relationships in this ecosystem will be a much more difficult task thanthey first expected. But he continued, and data structures designed back then areat the core of the project to date.
As time went on, Jan decided to give himself a birthday gift and quit his job towork on Casino Guru full time – a decision aided by underperforming colleagues
and less-than-ideal situation at work. This meant losing the stable income of asoftware developer, but Jan’s ambitions and being fed up with his colleagues
ultimately pushed him towards this direction.
The countless hours Jan and Lukas put into their project are most likely one of themain factors contributing towards Casino Guru’s success, but a lucky coincidence
can help make things easier every now and then. For example, when working
from a coworking space, Jan randomly met an amazing graphic designer Matej,
who ended up doing the first major redesign of Casino Guru later on. One ofmany coincidences without which Casino Guru most likely would not be as good
nowadays, or maybe would not exist at all. Who knows…?
9

The first 13 centsThe full-time focus paid off, as about a month later, in May 2016, the first version
of Casino Guru was launched. However, it was very far from what it is today andstill required a lot of work and talented coworkers to keep improving it.
Even though Casino Guru was already launched, it was not getting many visitors
and things did not seem to improve as quickly as Jan hoped. That lead to him having
to get a job as a software developer again, working 8 hours per day there and thencontinuing to work on Casino Guru in the evenings and over the weekends.
It was all extremely tough and, as many startups do, Jan and Lukas consideredcalling it a day and giving up on the entire project, so they gave themselves anultimatum. If the project does not start making money by the end of the year, theyquit. Luckily, things started getting better soon after, the project made its first
13 cents and the number of visitors started growing. 10 daily visitors, 20 daily
visitors, 100 daily visitors… Their hopes had significantly increased, but there wasstill a long way to go to make up for all the effort and finances they have invested
in Casino Guru.

10

Journey to the top
They kept working, the number of visitors kept rising, and so did the revenue. It
was too early to call it a success back then, but Jan and Lukas knew they had tomake the most of it and keep growing. They also ramped up the hiring process
to find more people to help them along the way.
The project, as well as the team behind it, kept getting bigger and bigger. There
have been some setbacks along the way, but there has not been anything that theteam Jan and Lukas put together could not handle.
The core values and strengths of the project, such as being started by people witha methodical approach to things and good moral values, have helped during
the period of growth and have remained relevant even as the project became oneof the biggest ones in its field.
They have also shown that a gambling-related project can succeed when donehonestly and with moral values, without trying to lure people using false informationand half-truths, which does not seem to be so common in this field even today.
Along the way, Casino Guru has set out to become the #1 website of its kindon the internet. We are not quite there yet, but we are not too far from it either.
We believe we are getting closer and closer each day, thanks to our values andqualities, and only time will tell whether we reach this goal or when.

11Casino Guru
in numbers
It is our goal to help players avoid
unscrupulous casinos and choose
honest ones instead. We havealready reviewed

4

5969

casinos.

It takes about

hours

to review a casino using our
methodology.

This allows us
to review about500

casinos
per month.
12

We havehelpedresolve7730
complaints

about casinos, submitted by players
who have been treated unfairly.

We also push casinos
to behave more fairly,
thanks to which

we got458

casinos to alter theirpreviously unfair rules.

13

ForumThe Casino Guru community is growing.
Here are the statistics 7 months after
forum launch.

14

Visitors
Visitors by age
18-24

25-34

35-44
45-54

55-64
65 +

65+
55-64

24.68%

26.66%

18-24

45-54

19.64%

13.54%
8.78%

35-44

25-34

6.7%

Visitors by gender
men

women

59.46%

40.54%

15

Visitors by device type29.78%

68.62%

1.6%
16

Casino Guru quality
Changing the online gambling world for the better
As mentioned in the beginning, our approach is to do everything as well as
we possibly can, in order to help players and make gambling fairer and safer for
everyone. Now, let us take a look at what we do in more detail.

17

Refining player safety and game fairness
Online casinos are regulated by various authorities across the globe, each with
their own set of rules and standards. However, we have noticed that many ofthem do not require casinos to follow certain rules that we think should be
followed. That is why we have created our fair gambling codex, which makes its
way into many of the things we do.
In the fair gambling codex, we describe specific problematic situations that cause
friction between players and casinos – the type of friction that often results in
unhappy players and complaints when handled incorrectly by casinos. We took alook at each issue from the perspective of both players and casinos to understandtheir standpoint, and we found the best way for the issues to be handled inorder to create a fair and safe relationship between the player and the casino.
Whenever we encounter a new type of issue, we brainstorm ways for it to be handled
in a way that does not give either of the involved parties an unfair advantage, we
research their feasibility in the online gambling industry, and, once everything issettled, we add it to the codex.
The result of this endeavor is a set of instructions and guidelines for both players
and casinos, which, if followed by both involved parties, could eliminate mostissues between them and create a safe online gambling environment.

18

Objective casino reviews not for sale
Our casino reviews have always been data-oriented. Over the years, we haveperfected a strict methodology, which allows us to review each online casino
website objectively, and created a rating system that makes comparing casino
sites possible in an unbiased way.
The main metric we focus on is a so-called Safety Index, which describes how
casinos treat their players, and how likely players are to be able to withdraw theirwinnings without running into issues that are quite common at dishonest casinos.
Casinos with an honest approach to gambling generally have a high Safety Index,
while those with bad intentions are rated badly.
The main factors influencing the Safety Index are the casino’s size and players’
complaints. If a casino is visited by a large number of players and does not have
many justified complaints, we can be almost sure that it values fair gambling andits players. Smaller casinos can struggle to pay out big winnings to players, and it
is also a clear sign when players complain about a certain casino much more thanthey do about another one.
We consider other factors, too, but focus on the abovementioned qualities, because
we consider them to be of utmost importance to the overall online gambling
experience. While other casino traits like bonuses, game selection, responsible
gambling features, customer support quality, etc. can also be important – and we
do take note of them when reviewing each casino – the most important factor isbeing able to gamble safely and without the fear of being mistreated by acasino.

19At least we see it this way, and that is why the Safety Index is the main tool we
use to characterize each online casino and its quality. And casinos cannot simply
buy a higher Safety Index for themselves. The only thing they can do to improve
it is to start treating their players better and resolve the complaints about themsubmitted by mistreated players.

20

17 full-time specialists helping mistreated players
Player complaints had been a part of our casino review methodology even
before we decided to create a system to help players with them directly. Our casino
review team used to search the internet for public complaints about each reviewed
casino, and their findings were then used in the casino’s Safety Index calculation,
as described above.
However, as we were working with complaints more and more, we realized that
we could use our platform to help resolve issues between players and casinos
directly. This is why we have created our complaint resolution center that allows
players to submit a complaint about any casino by which they feel to have been
mistreated, tricked, or scammed.
Our complaint resolution team currently consists of 17 members. These facilitate
the communication between the player and the casino, carefully examining eachcase and evidence provided by both parties.
If we determine that the player has, in fact, been mistreated by the casino, we try
to leverage our position to get the casino to rectify the situation, and if they
do not do that, the complaint gets mentioned in their review and influences their
Safety Index.
The aforementioned fair gambling codex plays a vital role in this, serving as a
guideline for what we consider to be fair and what we do not.

21Giving players an opportunity to learn
Knowing how casinos operate and how casino games work is key to making goodgambling-related decisions. We put a lot of effort into our educational articles,
helping players to understand the rules of different types of casino games, themathematics of casino games, how to choose a good casino, how casino bonuses
work, etc.
We hope that this content helps players
understand that playing casino games
is not a way to make money or solve
their financial issues, because they
are configured to give a statisticaladvantage to the casino. Many players
gamble with unrealistic expectations,and it is content like this that can help
them prevent running into issues
later on.
We also started producing educational
videos and publishing them on our
YouTube channel, creating a way
for people to learn about importantgambling concepts in an easier-toconsume way.

22

Community that breaks the language barrier
The Casino Guru website is available in 17 languages. Therefore, when we wanted
to create a place for casino players to share their thoughts, discuss gamblingrelated subjects, and get to know each other, we had to think outside of the box.
We decided to implement a first-of-its-kind multi-lingual forum that allows users
to communicate even if they speak different languages. We use automatictranslations to translate all forum posts to a language understood by the user,which helps us break the language barrier between casino players from different
countries and create a community unlike any other.
Our forum is still pretty young, so the number of active users is not as high as thoseof casino-related online forums with years of history. That said, our community isquickly growing, and our active users seem to be happy with it. And that is whatmatters to us.

23Up-to-date information verified by testers
Because the Casino Guru website is available in so many languages and does not
focus on any particular market, we need our data to be relevant for visitorsfrom all around the globe.
Our database contains pretty much all online casino on the internet (currently
over 5,969 casino sites), thousands of casino bonuses and free casino games.
Keeping all of this up-to-date and delivering the best possible results to users
regardless of where they come from is not an easy thing to do.
Luckily, we do not have to do it alone. We are working with testers from all aroundthe world to fine-tune our data and make sure the information we are delivering
to our visitors is correct and relevant to them based on their location.

24

Helping make online
gambling safer
It is not a secret that gambling can turn into a problematic habit for many players.
We deeply care about this topic and do everything in our power to help makeonline gambling as safe as it can possibly be. Below, you can find some of thethings we do to achieve this goal.

SMS

25

Creating a Global SelfExclusion System (GSES)
To this date, the most ambitious journey we’ve embarked on is the decision tocreate a global self-exclusion system, which will allow individuals to block theiraccess to virtually all legitimate online gambling opportunities worldwide. Since all
self-exclusion options available to players as of now can be bypassed in one way or
another, we believe that the currently available responsible gambling tools offeredby online operators do not create an effective barrier between struggling
players and opportunities to gamble online.
That is why we’ve introduced the idea of the world’s first global online gambling
self-exclusion scheme. The Initiative was launched in March 2021 and since then,we’ve been working hard to turn it into reality. Earlier this year, we published a blue
paper outlining the proposed technical implementation of the GSES, discovered
problematic areas, and their proposed solutions.
However, the success of the project is dependent on a global cooperation, which is
why we’re now in the process of teaming up with as many subjects in favor of theInitiative as we possibly can. We hope that once enough partners are on board,
the Initiative can finally take off, and a fully functioning and reliable global selfexclusion system that will effectively block self-excluded players from further
gambling harm will be implemented.
To make sure the impartialness of the whole System is ensured, we are planning toestablish an independent organization overseeing all processes. We believe that the
GSES and its self-exclusion processes should be based on industry best practices
26and research conducted by professionals, which is why we’ve also teamed up withindustry experts to create international self-exclusion standards that will also
be available to operators and regulators wishing to improve their self-exclusion
tools and better protect vulnerable players.
The journey is long, but we are determined to make it to the finish line.

27

Educating the industry
through Casino Guru Academy
Sharing best practices with the rest of the industry is a goal we’ve set out to achievewith a project called Casino Guru Academy. The idea to create an educational portalthat offers free interactive professional courses focused on best practices incustomer service, player experience, and other important areas of online gamblingcame to fruition in 2021, and the project has been successfully educating industry
professionals ever since.
Since its launch, the Academy has covered three important areas: customer support,
casino bonuses, and safer gambling, with many more modules currently in themaking.
Aiming to enhance the relationships between casinos and their customers
through interactive educational courses, Casino Guru Academy hopes to mitigate
the common problematic areas between them. At Casino Guru, we believe that
educated individuals tend to make wiser decisions, and we consider knowledge
to be a necessary component of a sustainable and safer gambling experience.
Being a website with the biggest database of online casinos, we have been
witnessing situations which could have been handled differently for many
years. This, combined with the hundreds of player complaints submitted to ourComplaints Resolution Center every month, fueled our decision to find yet
another way to make gambling better and safer for everyone. And we havefound it!

28

Getting casinos to be
fair towards players
The abovementioned initiative is a long-term ambition, but there are also ways
we try to help in the present, too. When helping players with complaints, we often
witness players being unfairly mistreated by casinos, as well as casinos notdoing enough to protect them.
When this happens, we try to leverage our position to get casinos to resolve theissue in a fair way, and to stop using similar unfair practices in the future.
Similarly, when reviewing online casinos, we always read their Terms and Conditions
in full, looking for any unfair and predatory conditions that might be usedagainst players. If we find some, the casino’s Safety Index is lowered, and wewarn players against the unfair practices in our review. If a casino wants to get abetter rating from us, we explain the situation and tell them that they need to edit
their T&Cs to get it.
Combining these two approaches, over 458 online casino websites have alreadychanged their T&Cs and/or started treating players better thanks to us,
getting at least a bit closer to the values and ways of dealing with problematic
issues described in our fair gambling codex. And we see that as a major win.

29

Educating players about
the dangers of gambling
Last but not least, in our effort to make online gambling safer for players, we havedecided to create best-in-class content about gambling addiction and ways togamble more safely.
It is absolutely crucial to give players the information they need to be able to makegood gambling-related decisions, whether it is finding out that their habits areproblematic and how to deal with them, or just reading about a safe approach togambling. That is what we do in our problem gambling section.
Going one step further, we have made the problem gambling section separate
from the main part of the Casino Guru website, not displaying any potentiallytempting information to visitors reading about problem gambling and/or ways
to gamble safely. These visitors might be in a vulnerable place when reading, so
displaying the types of information most of our visitors come looking for – likecasinos, bonuses, or free games – could be potentially harmful.
To make the problem gambling section even more separated, we added a warning
pop-up message, which is displayed when a visitor wants to exit the section andbrowse the regular content of the Casino Guru website.

30

You are about to leave theCasino Guru safe mode
Currently, you are browsing Casino Guru in a safemode, which only allows you to browse our content
related to problem gambling and responsible
gambling practices. If you proceed, you will leave thismode and start browsing the full version of our
website.

If you feel like you struggle to keep your gamblinghabit under control, we strongly recommend staying
in the safe mode and seeking help.

I Understand, leave the safe mode

Stay in safe mode

31

Frequently asked
questions
Is it safe to play in online casinos?
It depends on what ‘safe’ means in this context.
If it means that players are able to play real-money casino games online without
the fear of being scammed by an unscrupulous casino, then online gambling can besafe, as long as players choose a fair and safe casino to play at. Some casinos havea really fair approach towards gambling and do not use any predatory practices
to increase their profits. However, there are many casinos that do not honor thesepractices and jump on every opportunity to enrich themselves at the expense ofplayers that have not done anything wrong. That is why it is extremely importantto select a good casino to play at, and why we have developed a methodical
casino review and rating methodology to help players do just that.
If ‘safe’ means ‘without any possible negative effects on life’, then no. There arealways risks involved when one gambles, and playing in an online casino is no
exception. A person always risks losing money, and there is also a risk of developinga gambling addiction, which can have a detrimental effect on life. Time has shown
us that we cannot eliminate gambling and gambling-related issues altogether, but
we can educate players on how gambling works and what the risks associatedwith it are. That is why we put a lot of effort into creating high-quality educational
content about gambling addiction and everything associated with it to help players
as much as we can.
32

What is the role of Casino Guru in the
online casino industry?
Casino Guru has multiple roles within theindustry. Here are the most important ones:•

Casino database. Our database of online casinos, casino bonuses, andcasino games is one of the biggest in the industry.

•Casino review website. Our honest and methodical casino reviews help
players choose the right casinos and therefore avoid being scammed or
mistreated while playing.

•

Community. Our forum gives players from all over the world an opportu­‑
nity to talk to other casino players, breaking the language barrier thanks toautomatic translations.

•

Source of informational and educational content.
Our educational content – mostly articles and videos – helps players understand the basic concepts of how online casinos and casino games
work, while also informing them about the dangers of gambling, how to
avoid and/or overcome them.

•Complaint resolution center. Players can submit a complaint abouta casino that has mistreated them. Our dedicated Complaint team thendoes everything in our power to find out what really happened and help
players get the justice they deserve.
33

Improving the industry. With over 458 online casinos that have alreadychanged their T&Cs to reflect the principles outlined in our fair gamblingcodex, we are slowly moving the industry towards a fairer and safer gambling
environment.

What makes Casino Guru stand out fromother online casino-related websites?
Here are some of the qualities that we consider to be ourmain advantage or something that differentiates us fromother websites in this industry:•

Visitors first. Visitor satisfaction is our key priority, not casino satisfaction.
We are strict towards casinos and their behavior, and we think that players
should be protected and able to enjoy online casino games in a fair and safe
way. We work towards that, instead of trying to please casinos by writing nicebut not truthful things about them.

•

Informing instead of promoting. Our goal is to inform our visitors, not to
get them to play and wager money online. We focus on providing useful34and truthful information and allowing our visitors to make their own in-­formed decisions.
•

Methodical approach. Almost everything we do follows a strict
methodology that we fine-tuned over time to be as good as possible. This
allows us to do things objectively, produce reproducible results, andminimize user errors.

•

High ambitions. We try to do everything as well as possible, striving to be
the best in the industry. This also influences what we do and how we do it.
Global presence. Casino Guru is available in 17 languages, allowing visitorsfrom all over the world to access the information we have about online
casinos and online casino games. We also operate a multilingual forumwith automatic translation functionality, thanks to which users can easily
communicate even if they do not speak the same language.

How do you rate and review online casinos?
Our casino review process is data-focused and methodical. The information
presented in each review, as well as our rating of each casino, is based on the datacollected by members of the Data team, which we also refer to as ‘casino review
team’ for this reason. They meticulously collect all relevant information about all35

casinos and record it in our system, following a strict methodology to make sure
the reviews remain objective and unbiased.
The main way indicator of casino quality we use across Casino Guru is called ‘Safety
Index’. The two main factors that influence it are:

The casino’s revenues. Small casinos can sometimes struggle to pay out
players that win big, and their quality has not been proven by a larger numberof players yet. Consequently, we cannot be as certain about their fairness, which
is why big casinos tend to be safer for players and generally have a higher Safety
Index from us.
Player complaints. If players complain a lot about a certain casino, it is aclear indicator that the casino is doing something wrong (as long as thecomplaints are justified). We analyze each complaint and assign it a classification.
Based on the classification and disputed amounts, all complaints are then usedin the Safety Index calculation.
Terms and Conditions. Every rule outlined in the casino’s General and Bonus
Terms and Conditions (T&Cs) should be in line with fair play. To uncover any
hidden, unfair, or predatory rules, we thoroughly read the T&Cs of every casino
in our database – so that you don’t have to. Any deviations from the principles
of fair play are reflected in the casino’s Safety Index.

36

There are many more factors that go into the Safety Index, including related
casinos, using predatory rules, running fake games etc. To learn more about themand to get to know our review process in more detail, read an article about ourcasino reviews on the Casino Guru website.

Can casinos buy a better review, a higher
Safety Index, or a better position in thelist of best online casinos?
Our casino reviews follow a strict methodology and are not for sale. Casinos
cannot just buy a higher Safety Index – we are not willing to jeopardize our own
reputation and the independence of our reviews by accepting money from any
casino.
Casinos can increase their Safety Index by stopping using unfair practices against
players, resolving their player complaints, or by simply growing in size andincreasing their revenues. But they cannot buy it.
When it comes to positions of casinos a user sees in our list of best online casinos,
these are determined based on a number of factors, the most important ones
being the casinos’ Safety Index and the visitor’s country of residence and language
preferences.
Casinos cannot just buy a better position. We are not willing to give a bad casino abetter position and place it higher than another one that we consider to be a moresuitable fit for players from a certain country. However, near the top of the list and37

especially in countries with multiple great casinos that we consider to be of thesame quality, we are willing to give the better position to the casino that offers us
better affiliate conditions.

Can casinos get their review changed
or deleted if they do not like it?
No, we do not change or delete our reviews just because a casino does not likethem. We are happy to change our review if the casino really has changed, so thecasino will have to implement improvements to turn their unfavorable review into
a better one. For example, we will happily change our review if a casino removes
a predatory rule from their Terms and Conditions, but we are not willing tojeopardize our integrity by implementing changes that are not truthful.
As for removing reviews, we aim to be the biggest online casino database withinformation about all online casinos on the market, so we will not just delete areview on request. We want to give as much value to our visitors as possible.
Removing reviews would go against that.

38

Why are some casinos listed higher thanother casinos that have a higher Safety
Index?
The Safety Index is a great indicator of the casino’s integrity and the probability ofplayers getting their winnings paid out. However, it does not tell the entire story.
The Safety Index is global, and there are also many country-related factors thatare also important, such as language support, payment methods, licenses, overall
user experience, etc.
We consider all casinos with aHigh or Very high Safety Index to be really goodand very unlikely to withhold legitimate winnings from players, so we also use
other criteria to sort the individual casinos at the top of our lists of recommended
casinos for individual countries, not just the Safety Index itself.

You claim to have the biggest online
casino database, but I can only see a partof it. Why is that?
Our database consists of thousands of online casinos; however, we cannot display
all of them in certain countries because of local regulations. If you see can find only
a limited number of casinos on our website, it is because of this.

39

Do you use e-mail marketing or any otheractive forms of marketing?
We only send e-mails to visitors who have actively subscribed to our newsletter
mailing list. We do not send out any unsolicited e-mails nor use any active formsof marketing. Most visitors come to our website because they are looking forsomething related to online casinos and our website can help them find it.
We have always followed a principle of not creating new gamblers and notpushing people to play. Active marketing would go against that. We focus
providing gambling-related information to people looking for it.

Did not find answers to your questions?
Contact us!
If you have more questions or would like to learn more about the Casino Guru
project or online gambling in general, feel free to reach out to us – we are happy totalk! You can find our contact information on our website.

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Make smart decisions.