Visual Identity Guidelines
Version 1.0

#WeThe15
Visual Identity Guidelines

1.0

Introduction

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details#WeThe15 is sport’s largest ever human rights campaign
and aims to transform the lives of the one billion people
1
globally who have a disability . #WeThe15 is the biggest
coalition ever of international organisations from theworld of sport, human rights, policy, and business toinitiate change for the planet’s largest marginalised group.
This 10-year campaign, which
will launch prior to the Tokyo
2020 Paralympic Games andaligns with the UN 2030 Agenda
for Sustainable Development,
aims to use sport as a tool to
put disability at the heart ofthe inclusion agenda.
By breaking down barriers andputting an end to discrimination
the objective is to make theworld’s 15% with a disability
active, visible and contributing
members of global society.

2

The founders of the WeThe15
campaign include the International
Paralympic Committee (IPC),
Special Olympics, Invictus
Games Foundation, International
Disability Alliance (IDA), UN
Human Rights, World HealthOrganisation, Global Disability
Innovation Hub, Global Citizen,
UN Alliance of Civilisations,
UN Sustainable Development
Goals Action Campaign,
The Valuable 500, International
Disability and Development
Consortium and the World Bank.

1. World Report on Disability 2011, World Health Organization

Other contributors include
ATscale, C-Talent, GAATO, Global
Goals Advisory, Loughborough
University and Zero Project.
These organisations (founders
and other contributors) makeup the WeThe15 Steering Groupas of May 2021. Together they
will work with governments,
businesses and the public tobreak down the barriers
preventing one billion people withdisability from becoming active,
visible and contributing membersof a global society.

We want to create a global
movement that the world’s
one billion can rally behind,a movement that is publicly
campaigning for disability
visibility, inclusion, andaccessibility. That is why asymbol has been developed
to promote awareness forand engage people with
the WeThe15 movement.
Full legal information relating
to use of the #WeThe15 symbol
can be found in section 10.0of this document

#WeThe15
Visual Identity Guidelines

2.0

Core identity elements

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details#WeThe15 symbol#WeThe15 wordmark#WeThe15 colour palette#WeThe15 primary typeface

Neue Haas Grotesk 75 BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmn
opqrstuvwxyz 1234567890
3

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

4

3.0

Symbol – Overview

The #WeThe15 symbol depicts the Earthin its most simple form, a circle, with ahighlighted segment to represent the
15% of the world’s population who havesome form of disability.
It is a simple and robust symbol, designed
to be replicated easily by anyone, anywhere,
using a wide variety of techniques andmedia. It is the most visible asset of ourcampaign identity, and as such shouldhave a prominent position in all of ourcommunications – it is our principal logo.
The symbol uses the colour purple, theinternational colour of disability.

#WeThe15
Visual Identity Guidelines

3.1

Symbol – Detail

The #WeThe15 symbol always sits at
an angle of 23.5° reflecting the tilt of
the Earth’s axis. The highlighted segment
is equivalent to 15% of the whole—theseelements should never be changed.

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

If describing this symbol to someone witha vision impairment, you would say it is aclockface with the hands pointing to 8:35.

15%

5

23.5°

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

3.2

Symbol – Clear space and minimum size

10% X

To protect the clarity and visual integrity of
our symbol, a minimum clear space of 10%
of its full height [x] should be left around
it when it is placed into layouts alongsideother graphic elements.
The symbol should not be reproduced
at sizes below 5mm or 15 pixels wide.

X

10% X
6

Minimum width 5mm / 15px

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

7

3.3

Symbol – Colour use

The #WeThe15 symbol is supplied in
our three brand colours : Purple – theinternational colour for disability – Whiteand Black. The preferred colour pairings
for these are shown on this page, andshould be adhered to whenever possible.
Consideration should also be given to
the production methods being used, andwhich colour combination will provide
the strongest contrast within a given
background.

Against white, purple is the preferredcolour for the symbol:

Against black, purple is the preferredcolour for the symbol:

Against purple, white is the preferredcolour for the symbol:

#WeThe15
Visual Identity Guidelines

3.4

Symbol – Integration into imagery

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

8

The #WeThe15 symbol can be placed
within imagery as shown on this page.
When adopting this approach, please
ensure:• There is sufficient space within the
background of the image to fit thesymbol comfortably.
• The background it is not so complex
that the symbol becomes obscured.
• The 15% element of the symbol canstill be understood when imagery
is placed in front of it.

Either the white or purple version of thesymbol can be combined with imagery.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

3.5

Symbol – Integration into imagery: Things to avoid

The 15% element of the symbol cannot be easily understood

There is not enough clear space within the background of the image.
The background is too complex and interferes with the clarity of the symbol.

9

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

10

3.6

Symbol – Misuse

Do not rotate the symbol

Do not flip the symbol

Do not re-colour the symbol

Do not outline the symbol

Do not alter the symbol lineweight

Do not distort the symbol

Do not apply effects to the symbol

Do not change or edit the symbol

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

11

4.0

Wordmark

The #WeThe15 wordmark acts in supportof our symbol and should feature in all#WeThe15 communications.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

4.1

Wordmark – Clear space and minimum size

To protect the clarity and visual integrityof our wordmark, a minimum clear spaceof 50% of its full height [x] should be left
around it when it is placed into layouts
alongside other graphic elements.
The standalone wordmark should
only be reproduced in black and white.
It should not be reproduced at sizes
below 15mm or 70px wide.

50% X

X

50% X

12

Minimum width 15mm / 70px

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

13

4.2

Wordmark – Misuse

Do not rotate the wordmark

Do not flip the wordmark

Do not re-colour the wordmark

Do not outline the wordmark

Do not re-configure the wordmark

Do not distort the wordmark

Do not apply effects to thewordmark

Do not alter or embellish thewordmark

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

14

5.0

Relationship between the symbol and wordmark – Standard use

In standard use there is no fixed
relationship between the #WeThe15
wordmark and symbol – their relationshipis dynamic and can change to suit theneeds of different applications.
Some schematic examples of thisapproach are shown on this page.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

15

5.0

Relationship between the symbol and wordmark – Standard use

In standard use there is no fixed
relationship between the #WeThe15
wordmark and symbol – their relationshipis dynamic and can change to suit theneeds of different applications.
Some schematic examples of thisapproach are shown on this page.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

16

5.1

Relationship between the symbol and wordmark – OverlaidThis page gives best practice examples
of using the symbol and wordmark overlaid,in combination with imagery. The symbol
should be placed into imagery as per theguidance given on 8 and 9. The wordmark
should be used in black or white only andplaced in an area of the image where it isclearly legible.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

17

5.2

Animated symbol and wordmark resolve and sonic branding

An animated logo resolve and sonicbranding assets are also available.
To discuss the possible use of theseplease contact brand@wethe15.org

#WeThe15
Visual Identity Guidelines

5.3

Symbol and wordmark lock-ups – Vertical/Two-colour

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

WeThe15_Vertical_
Lockup_Purple_WhiteA series of fixed lock-ups between thesymbol and the wordmark have beencreated for situations where the brandis used in a less expressive capacity —for example as a sign-off to an advert
or marketing communication.
The Vertical/Two-colour lock-ups
available are shown on this page.

WeThe15_Vertical_
Lockup_Purple_Black

WeThe15_Vertical_
Lockup_White_Black18

Please note: the white symbol withblack wordmark lock-up offers the leastaccessible colour combination when usedagainst a purple background (as shownon this page). This colour combination
should only be used for print applicationsat larger sizes and should not be used
for digital applications.
Further information on colour use
is given on page 26 of this guide.

#WeThe15
Visual Identity Guidelines

5.4

Symbol and wordmark lock-ups – Vertical/Single-colour

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

WeThe15_Vertical_
Lockup_WhiteA series of fixed lock-ups between thesymbol and the wordmark have beencreated for situations where the brandis used in a less expressive capacity —for example as a sign-off to an advert
or marketing communication.
The Vertical/Single-colour lock-ups
available are shown on this page.
Please note: the black single colour lockup shown below is for restricted use only,and should only be used in instances whencolour reproduction is not possible –for example, in single colour newsprint
advertisements.

WeThe15_Vertical_
Lockup_Purple

WeThe15_Vertical_
Lockup_White19

WeThe15_Vertical_
Lockup_White
Lockup_Black

#WeThe15
Visual Identity Guidelines

5.5

Symbol and wordmark lock-ups – Horizontal/Two-colour

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

WeThe15_Horizontal_
Lockup_Purple_WhiteA series of fixed lock-ups between thesymbol and the wordmark have beencreated for situations where the brandis used in a less expressive capacity —for example as a sign-off to an advert
or marketing communication.
The Horizontal/Two-colour lock-ups
available are shown on this page.

WeThe15_Horizontal_
Lockup_Purple_Black

WeThe15_Horizontal_
Lockup_White_Black20

Please note: the white symbol withblack wordmark lock-up offers the leastaccessible colour combination when usedagainst a purple background (as shownon this page). This colour combination
should only be used for print applicationsat larger sizes and should not be used
for digital applications.
Further information on colour use
is given on page 26 of this guide.

#WeThe15
Visual Identity Guidelines

5.6

Symbol and wordmark lock-ups – Horizontal/Single-colour

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

WeThe15_Horizontal_
Lockup_WhiteA series of fixed lock-ups between thesymbol and the wordmark have beencreated for situations where the brandis used in a less expressive capacity —for example as a sign-off to an advert
or marketing communication.
The Horizontal/Single-colour lock-ups
available are shown on this page.
Please note: the black single colour lockup shown below is for restricted use only,and should only be used in instances whencolour reproduction is not possible –for example, in single colour newsprint
advertisements.

WeThe15_Horizontal_
Lockup_Purple

WeThe15_Horizontal_
Lockup_White21

WeThe15_Horizontal_
Lockup_Black

#WeThe15
Visual Identity Guidelines

5.7

Symbol and wordmark lock-ups – Horizontal/Two-colour

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

WeThe15_Horizontal_Lockup_
Restricted_Height_Purple_WhiteA series of fixed lock-ups between thesymbol and the wordmark have beencreated for situations where the brandis used in a less expressive capacity —for example as a sign-off to an advert
or marketing communication.
The Horizontal/Two-colour lock-ups
shown on this page should be used insituations where height is restricted
and the size of the wordmark needs
to be increased in relation to the sizeof the symbol – For example on very
wide horizontal banners, where theheight is low in relation to the width.

WeThe15_Horizontal_Lockup_
Restricted_Height_Purple_Black

WeThe15_Horizontal_Lockup_
Restricted_Height_White_Black

22

Please note: the white symbol withblack wordmark lock-up offers the leastaccessible colour combination when usedagainst a purple background (as shownon this page). This colour combination
should only be used for print applicationsat larger sizes and should not be used
for digital applications.
Further information on colour use
is given on page 26 of this guide.

#WeThe15
Visual Identity Guidelines

5.8

Symbol and wordmark lock-ups – Horizontal/Single-colour

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

WeThe15_Horizontal_Lockup_
Restricted_Height_WhiteThe Horizontal/Single-colour lock-ups
shown on this page should be used insituations where height is restricted
and the size of the wordmark needs
to be increased in relation to the sizeof the symbol – For example on very
wide horizontal banners, where theheight is low in relation to the width.

WeThe15_Horizontal_Lockup_
Restricted_Height_Purple

WeThe15_Horizontal_Lockup_
Restricted_Height_White23

A series of fixed lock-ups between thesymbol and the wordmark have beencreated for situations where the brandis used in a less expressive capacity —for example as a sign-off to an advert
or marketing communication.

Please note: the black single colour lockup shown below is for restricted use only,and should only be used in instances whencolour reproduction is not possible –for example, in single colour newsprint
advertisements.

WeThe15_Horizontal_Lockup_
Restricted_Height_Black

#WeThe15
Visual Identity Guidelines

6.0

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

Appearing alongside partner brands – Horizontal lock-up

Horizontal lock-up / Linear arrangement
When the #Wethe15 identity appears
alongside partner brands, either the‘Restricted Height’ version of thehorizontal lock-up, the symbol onlyor the vertical lock-up should be used.
These should be set up as shown on thefollowing pages, and then scaled to therequired size.

1pt

100pt
75pt

Third party logos should be opticallybalanced in size with the #WeThe15
lock-up and should not exceed its height.

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
75pt Text size 28pt on 35pt leadingfor persons with disabilities

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
for persons with disabilities

24

#WeThe15
Visual Identity Guidelines

6.1

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

Appearing alongside partner brands – Symbol only

These should be set up as shown on thefollowing pages, and then scaled to therequired size.
Third party symbols should be opticallybalanced in size with the #WeThe15
symbol and should not exceed its height.

1pt

100pt
75pt

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
75pt Text size 28pt on 35pt leadingfor persons with disabilities

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
for persons with disabilities

25

Symbol only /Linear arrangement
When the #Wethe15 identity appears
alongside partner brands, either the‘Restricted Height’ version of thehorizontal lock-up, the symbol onlyor the vertical lock-up should be used.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

6.2

Appearing alongside partner brands – Symbol only

These should be set up as shown on thefollowing pages, and then scaled to therequired size.
1pt

100pt
50pt

Supporting a more inclusive world
for persons with disabilities
Supportinga moreinclusive world
Text
size 28pt on
35pt leadingfor persons with disabilities

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
for persons with disabilities

26

Symbol only /Stacked arrangement
When the #Wethe15 identity appears
alongside partner brands, either the‘Restricted Height’ version of thehorizontal lock-up, the symbol onlyor the vertical lock-up should be used.

Third party symbols should be opticallybalanced in size with the #WeThe15
symbol and should not exceed its height.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

6.3

Appearing alongside partner brands – Vertical lock-up

These should be set up as shown on thefollowing pages, and then scaled to therequired size.
1pt

100pt

75pt

Third party logos should be opticallybalanced in size with the #WeThe15
lock-up and should not exceed its height.

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
75pt for
Textpersons
size 28pt on
35pt
leadingwith
disabilities

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
for persons with disabilities

27

Vertical lock-up /Linear arrangement
When the #Wethe15 identity appears
alongside partner brands, either the‘Restricted Height’ version of thehorizontal lock-up, the symbol onlyor the vertical lock-up should be used.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

6.4

Appearing alongside partner brands – Vertical lock-up

These should be set up as shown on thefollowing pages, and then scaled to therequired size.
1pt

100pt

50x

Supporting a more inclusive world
for persons with disabilities
Supportinga moreinclusive world
Text
size 28pt on
35pt leadingfor persons with disabilities

Supporting a more inclusive world
for persons with disabilities
Supporting a more inclusive world
for persons with disabilities

28

Vertical lock-up /Stacked arrangement
When the #Wethe15 identity appears
alongside partner brands, either the‘Restricted Height’ version of thehorizontal lock-up, the symbol onlyor the vertical lock-up should be used.

Third party logos should be opticallybalanced in size with the #WeThe15
lock-up and should not exceed its height.

#WeThe15
Visual Identity Guidelines

7.0

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details#WeThe15 purple
Pantone 265
C54 M67 Y0 K0
R138 G59 B246
HEX#8a3bf6

29

Colour paletteBlack
Pantone Neutral BlackC0 M0 Y0 K100
R0 G0 B0
HEX #000000

White
C0 M0 Y0 K0
R255 G255 B255
HEX #FFFFFF

Specifications for the #WeThe15
colour palette are given on this page.
More detailed guidance aroundusage of colour is provided on thefollowing page.
As the international colour for disability,
purple is our primary colour.

#WeThe15
Visual Identity Guidelines

7.1#WeThe15 digital colour combinations

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

White text can be used in
combination with #WeThe15
purple backgrounds at sizes
20pt and over within digitalapplications#WeThe15 purple text canbe used in combination withwhite backgrounds at sizes
20pt and over within digitalapplications

Online-specific palette
In addition to these, an online-specificcolour palette has been created for the#WeThe15 website, with a broader colour
set, that has been adjusted to give fullaccessibility across a wider range ofcolour combinations – please speak to
the #WeThe15 brand team if you require
access to this.
Colour use in print
Within printed applications, createdusing pantone colours, the #WeThe15
purple can also be used as a backgroundfor black text at larger sizes – an exampleof this is the flag shown below.

Black text should not
be used in combination
with #WeThe15 purple
backgrounds at any size
within digital applications

30

White text can be usedin combination with black
backgrounds at all sizes
within digital applications

The colour combinations shown on thispage give best practice examples foruse of the #WeThe15 colour palette indigital applications.

#WeThe15 purple Text
should not be used in
combination with black
backgrounds at any size
within digital applications

Black text can be usedin combination with whitebackgrounds at all sizes
within digital applications

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

31

8.0

Primary Typeface – Neue Haas Grotesk

For external use our primary typeface
for #WeThe15 communications is
Neue Haas Grotesk. Information around
licensing Neue Haas Grotesk is given in
the Contact details section at the endof this document.

Neue Haas
Grotesk 75 BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

8.1

Primary Typeface – Text and Display versions

Neue Haas Grotesk
Display should be
used for headlines
and all sizes over 20pt
Neue Haas Grotesk Text should be used
for improved readability at sizes below 20pt

32

We use two versions of Neue Haas
Grotesk, Text and Display. These havebeen optimised for improved legibility
at large and small sizes. The Display
version should be used for all type sizes
over 20pt and the Text version should
be used for sizes below 20pt.

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

33

8.2

Primary typeface – Preferred weights

Our preferred weight of Neue Haas
Grotesk is 75 Bold, supported by 55
Roman — these two weights should
form the basis of all #WeThe15
communications.
The additional weights of 65 Medium
and 45 Light can also be used withinmore text heavy settings to provide
additional hierarchy or offer a wider
range of tonal expression where needed.

75/Bold
55/Roman
65/Medium
45/Light

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

34

8.3

System font – Arial

For internal use within applications
such as Microsoft Word or PowerPoint,
the system font Arial should be used
as a substitute typeface—it has innate
similarities with our primary typeface,but should only ever be used for internal
applications when Neue Haas Grotesk
is not available.

System font: Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

35

8.4

Typeface for international wordmark translations – Noto Sans

For international translations of
the #WeThe15 wordmark, and wider
communications that require non-Latin
scripts not supported by Neue Haas
Grotesk, Noto Sans should be used.
These include Arabic, Chinese,
Devanagari and Japanese.

Noto Sans
should be used
for Arabic, Chinese,
Devanagari andJapanese scripts

Information around licensing Noto Sans
is given in the Contact details section
at the end of this document.

#WeThe15
Visual Identity Guidelines

9.0

Examples of use

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

WeThe15
36

#WeThe15
Visual Identity Guidelines

10.0 Terms of use

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

1 Use Of Wethe15 Symbol
General Information“Steering Group” organisations(see section 1.0 Introduction),governments, non-profit
organisations and private sector
entities may use the WeThe15
symbol in accordance with thefollowing requirements only:• The WeThe15 symbol andword mark may be used for(i) information, (ii) fundraising,
and/or (iii) commercial purposes,
in each case to show support
for the WeThe15 movement.
These types of uses arefurther explained below.
• The WeThe15 symbol and word
mark may be used together orseparately, as indicated in these
Visual Identity Guidelines.
• The WeThe15 symbol may also
be used alongside your entity’slogo as illustrated in these Visual
Identity Guidelines.
• When being displayed sideby-side with your entity’s logo,
the WeThe15 symbol must be
accompanied by the text,“Supporting a more inclusive
world for persons withdisabilities”

37

I. Information Purposes

II. Fundraising Purposes

Information uses are those thatare illustrative, non-commercial,and not intended to raise funds,
for example in presentations,newsletters, reports andother corporate materials tocommunicate your organisation’s
support for WeThe15.

Fundraising uses are those thatare intended to raise resources
to cover the costs of activities insupport of the WeThe15 movement.

The WeThe15 symbol may be used
for such information purposes,
and its use does not require priorpermission from the International
Paralympic Committee (IPC), or theconclusion of a licence agreement
provided such use respects theprovisions of these guidelines
regarding how the symbol andword mark are presented.

The WeThe15 symbol may be used
for such fundraising purposes, but
only with the prior permission of
the IPC and on the conclusion ofan appropriate licence agreement.
The beneficiary of the fundraisingmust be clearly communicatedin any fundraising campaign. An
example would be a fundraising
campaign by a third party for a
project run by one of the SteeringGroup members, which contributes
to the objectives of the WeThe15
campaign.
Requests to use the WeThe15
symbol must be sent tobrand@wethe15.org. Requests
should explain how the proposed
use would align with the spirit
and objectives of the WeThe15
movement. Accessibility andinclusion should also be clearly
demonstrated in the request.
Should permission be granted,
an appropriate licence agreement
must be concluded before
the entity can begin using the
WeThe15 symbol for fundraising
purposes.

III. Commercial Purposes:
Use on Merchandise and Products
Commercial uses are those by
for-profit entities on commercial
or promotional merchandise andproducts in order to promote the
WeThe15 movement to a wider
audience. An example would beto place the WeThe15 symbol ona drinks bottle or a phone cover.
These uses may be permittedwith prior permission from the
IPC and on concluding a licenceagreement.
Requests to use the
WeThe15 symbol for commercial
purposes must be addressed tobrand@wethe15.org. Requests
should explain how the proposed
use would align with the spirit
and objectives of the WeThe15
movement and the requirements
set out in these guidelines.
Accessibility and inclusionbusiness practices must also
be clearly demonstrated in
the request.
Should such permission be
granted, an appropriate licenceagreement must be concluded
before the entity can begin
using the WeThe15 symbol forcommercial purposes.

#WeThe15
Visual Identity Guidelines

10.0 Terms of use

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

2 Use Of The WeThe15 Symbolby Steering Group Entities
Steering Group members canuse the WeThe15 symbol withoutobtaining prior approval from the
IPC provided they also respect
the provisions set out in these
Guidelines.

3 Steering Group Marks

4 No Liability

5 No Endorsement

It is not permitted to use themarks of any members of theSteering Group to create an
association between any entity
and the Steering Group member.

The IPC does not assume any
responsibility or liability forthe activities of your entity,
including with respect to any
use of the symbol or word markfor fundraising or commercial
purposes.

The use of the WeThe15 symbol
by an entity does not imply the
IPC’s endorsement of that entity,
its products or services, or of its
planned activities, and it should
not be used to give any such
impression.

The IPC gives no warranty or
promise regarding the freedom
to use the WeThe15 symbol orword mark and gives no assurance
that the use of the symbol or word
mark will not infringe the rights
of any third party. The WeThe15
symbol and word mark is provided“as is” and use of the symbol andword mark is at your risk.

The WeThe15 symbol may not be
reproduced for the purpose of
self-promotion, endorsement orfor obtaining any financial gain.
Any fundraising and commercial
use must only be undertakenwith the explicit prior written
permission of the IPC and on
conclusion of a licence agreement.

This includes creating an
association with the IPC, theParalympic Games, the Paralympic
Movement or any member
organisation of the IPC. Unless
you already have a commercial
relationship with the IPC you may
not use any Paralympic marks,
emblems or logos. WeThe15, and
the WeThe15 symbol, is entirely
separate to the Paralympic Gamesand the Paralympic Movement
and gives no entitlement toassociate or claim any relationship(of whatever nature including
corporate, commercial, financial
or otherwise) to the Paralympic
Games or Movement whatsoever.
The same applies for Special
Olympics and Invictus Games
marks (and association with theSpecial Olympic and the Invictus
Games), as well as all other
Steering Group members.

38

The IPC will not assume any
responsibility or liability arisingfrom the translation of the textof the WeThe15 word markinto languages other than the
campaign languages.
6 Permissions
Please send any requests forcommercial and fundraising use
as per the instructions above tobrand@wethe15.org

#WeThe15
Visual Identity Guidelines

1.0
Introduction
2.0 Core identity elements
3.0 Symbol
4.0 Wordmark
5.0	Relationship between
the symbol and wordmark
6.0	Appearing alongside
partner brands
7.0	Colour
8.0	Typography
9.0 Examples of use
10.0	Terms of use
11.0 Contact details

11.0

Contact details

In the early days of implementing theidentity you may need some additional
support to work with the different
elements.
General enquiries

Typeface licensing

For general enquiries, pleasecontact brand@wethe15.org
in the first instance.

Neue Haas Grotesk is available
through Adobe Fonts and canbe activated for use within
Adobe Creative Suite license here:

If you wish to download the brandassets, please refer to wethe15.org
and fill in the Request Form.
Make sure to use all the #WeThe15
brand assets in compliance withthese guidelines.

https://fonts.adobe.com/fonts/
neue-haas-grotesk
For users not working with
Adobe Creative Suite, Neue Haas
Grotesk can be licensed here:
https://www.myfonts.com/fonts/
linotype/neue-haas-grotesk

39

Noto Sans is available here:
https://www.google.com/get/noto