To members of the press
Press Release
June 2, 2022
LIVE BOARD, INC.

LIVE BOARD to Launch LIVE BOARD DSP (Demand-Side Platform)
Specialized for Digital OOH Buying

In June 2022, LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter,“LIVE BOARD”) will begin offering a Demand-Side Platform (DSP)*1 specialized for digital OOH*2 (DOOH) buying.
This enables advertisements to be delivered to the delivery surfaces and at the times best suited to the situation,
based on the estimated number of viewers “at that time, in that place, and for that specific ad.”LIVE BOARD has grown to more than 16,000 screens and 20 million MAUs nationwide as it has expanded beyond
outdoor advertising to include trains, stations, taxis, and other transportation media, as well as in-store signage.
We will continue to expand the LIVE BOARD Network to accommodate every moment.
*1. This refers to a platform for advertisers (the entity wanting to deliver ads).
*2. An abbreviation for “Digital Out of Home.” This refers to advertising media using digital signage installed in public transit advertising, outdooradvertising, commercial facilities, etc.

◆ What Is LIVE BOARD DSP?
LIVE BOARD DSP is a service used by advertisers and advertising agencies to maximize the effectiveness of theiradvertising by centrally managing the purchase of advertising inventory, ad distribution, and targeting of adplacement and audience. Advertisers can centrally manage and automate optimal ad distribution by submitting ad
creatives with specified targets (targeted distribution is possible using DOCOMO’s Mobile’ Spatial Statistics®* andother location-based data) and budgets.
* Mobile Spatial Statistics is a registered trademark of NTT DOCOMO, INC.

◆ Main Features of LIVE BOARD DSP
Using LIVE BOARD DSP enables advertisers to plan DOOH (understanding the delivery surface and unit price),
configure targeting, and manage the status of consumption during delivery and other information, all from themanagement screen.

◆About LIVE BOARD,INC.
A digital OOH adnetwork operator achieving data driven targeting andeffectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based advertisement
delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions thatare based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during
the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining
big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH
throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of
personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

Company nameLIVE BOARD, INC.

Representative

President and CEO, Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo

Capital

2.5 billion yen

Start of operation /Date of establishment

February 1, 2019

Business areas

DOOH Advertising Distribution Platform Management,Development, DOOH Advertising Space Sales

Websitehttps://liveboard.co.jp/en/

DOOH

Advertising<Inquiries about this release>
Contact: LIVE BOARD PR Office Contact persons: Asakura, Abe
TEL: +81-90-5393-0219 / +81-3-5843-0932 E-mail: info_press@liveboard.co.jp

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