PRESS RELEASETokyo, Japan/ Sep 13, 2023, LIVE BOARD,INC.

2nd Joint Climate Change Campaign by the SDG Media Compact member TV broadcasters

Campaign video for “Promise of 1.5C. Act Now to Stop Global Warming.” will
be available on LIVE BOARD nationwide from September 18, 2023.

LIVE BOARD,INC. has supported joint campaign by the United Nations and Japanese media, “Promise of 1.5ºC.
Act now to stop global warming.” following last year's event*1. In order to help promote this campaign, LIVEBOARD has been distributing content for the campaign on digital OOH,*2 a total of 67 of its screens nationwide(including Hokkaido , Miyagi, Tokyo, Aichi, Osaka, Hiroshima, Fukuoka and other prefectures ), starting from
September 18,2023(Monday).The campaign aims to show what people need to do now to limit the increase in the
average global temperature rise to 1.5°C above pre-industrial levels.Original video content aired during thecampaign will feature newscasters and mascots from six TV stations.
*1 Reference: https://www.unic.or.jp/news_press/info/44283/?lang=en*2 Abbreviation for “Digital Out of Home.” Advertising media using digital signage installed on public transportation, outdoor advertising, and incommercial facilities, etc.

◆An increase in the number of media participating in the “Promise of 1.5C. Act Now to Stop GlobalWarming.”

In the second year of the implementation, 155 companies have announced their participation in the campaign (asof Sep 12, 2023). All participating media are members of the SDG Media Compact, a framework for global
collaboration between the United Nations and media. 21 of the 155 media are participating for the first time thisyear (146 media in 2022).

◆ “Promise of 1.5ºC. Act now to stop global warming.”

Global warming not only raises temperatures but also causes climate change, which greatly affects the entire planet.
Various impacts and negative consequences have already arisen in the natural environment, affecting people's lives
around the world. The term “climate crisis” has been used in recent years to convey the gravity of the situation. It
has been pointed out that unless global warming is adequately addressed, these problems will become even more
serious, and the damage will be irreversible.

Under these circumstances, the United Nations Information Center, Tokyo together with Japanese media who aremembers of the SDG Media Compact, launched the world's first country-level joint campaign “Promise of 1.5°C. Act
Now to Stop Global Warming.” on June 17, 2022. This is the second year of the campaign.

(See:

https://www.unic.or.jp/news_press/info/47272) The intensive promotional period will run from September 18 to 25, 2023

coinciding with the United Nations General Assembly High-Level Week at the UN Headquarters in New York. During
the same period, the "Climate Ambition Summit" convened by the UN Secretary-General Antonio Guterres as wellas the quadrennial "SDG Summit" will be held at UN Headquarters. The video distribution is in support of an initiativeby NHK and five commercial key broadcasters (NTV, TV Asahi, TBS, TV Tokyo, and Fuji TV).

◆Distribution media overview
Start date: Tuesday, September 18, 2023
Displays: Digital OOH on a total of 67 screens throughout Japan (including Hokkaido, Miyagi, Tokyo metropolitanarea, Aichi, Osaka, Hiroshima, Fukuoka)
Airing time: 7:00～24:00* Movies are delivered at random.
* Start/end times may vary depending on each screen.

Official website of the United Nations Information Center, Tokyo：https://www.unic.or.jp/news_press/info/47272◆LIVE BOARD screens across the country
LIVE BOARD currently has more than 26,400 screens, and is continuing to expand its network every day, not only
by installing their own new screens, but also by aggregating screens from partners across the country.
URL: https://liveboard.co.jp/en/screen◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy
advertisement delivery and billing systems in accordance with actual conditions that are based on the estimatednumber of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic,
when people’s movement patterns are prone to change. In addition, by combining big data from Japan's largest
carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor,indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by genderand age, that was not possible with traditional OOH.

Company Name：LIVE BOARD, INC
Business Details：DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development,
DOOH Advertising Space Sales
Website： https://liveboard.co.jp/en/
Media Contact：info_press@liveboard.co.jp