ANNUAL
REVIEW
INT

2014

WWF-INT Annual Review 2014 page 1

Front cover
A fisherman casts his net at a bream farm near Marseilles,
France. WWF is working with the aquaculture industry to
reduce its impact on aquatic ecosystems and wild species.
© naturepl.com / Frederic Larrey / WWF

WWF is one of the world’s largest and most experienced
independent conservation organizations, with over
5 million supporters and a global network active inmore than 100 countries.
WWF’s mission is to stop the degradation of the planet’s
natural environment and to build a future in which humans livein harmony with nature, by conserving the world’s biologicaldiversity, ensuring that the use of renewable natural resources
is sustainable, and promoting the reduction of pollution andwasteful consumption.

A WWF International production
Written and edited by Barney Jeffries, www.swim2birds.co.uk
Photo commissions and research by Paul Sunters
Supported by Canon Europe
Printed by NCP SA and Pressor SA, Switzerland

The designation of geographical entities in this report, and thepresentation of the material, do not imply the expression of any
opinion whatsoever on the part of WWF concerning the legal
status of any country, territory, or area, or of its authorities, orconcerning the delimitation of its frontiers or boundaries.
Published in March 2015 by WWF – World Wide Fund For Nature(Formerly World Wildlife Fund), Gland, Switzerland.
Any reproduction in full or in part must mention the title andcredit the above-mentioned publisher as the copyright owner.
© Text 2015 WWF
All rights reservedISBN 978-2-940529-16-2

CONTENTS
Looking back, looking forward

4

Mobilizing millions8

Getting down to business

12

Turning the tide

18

Winning goals?

22

Roar of support 

28

Financials

34

WWF International directors

40

WWF International board of trustees

41

The WWF Network

42

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LOOKING BACK,LOOKING FORWARD
Welcome to WWF International’s review of 2014.
When we look in this tiger’s eyes, we see a challenge. Our Living
Planet Report 2014 revealed that global wildlife populations havedeclined by more than half in just 40 years, and demonstrated theunsustainable demands that human beings continue to makeon nature. We can be in no doubt about the scale of the problems
we face.
Yet when we look in this tiger’s eyes, we see hope too. We recently
received the news that the number of tigers in India has risen from
1,411 in 2006 to 2,226. It’s proof of what can be achieved with realcommitment and strong support for conservation.
We see signs of that commitment in many places – fromgovernments and individuals, from big businesses and small
communities, in the North and in the South. By working
together, we can build a future where humans live inharmony with nature.

© naturepl.com / Ernie Janes / WWF

WELCOME FROMYOLANDAKAKABADSE

WWF’s ability to rally ourallies on behalf of the planet
has never been more crucial,says the President of
WWF International© WWF / Richard Stonehouse

To stop the degradation of the planet’s natural environment and to build a future inwhich people live in harmony with nature: that is WWF’s mission. And it is one thattouches all areas of our lives. For the natural environment is ultimately the basis of
our economic prosperity, our social progress and our personal well-being.
We are not alone in our mission, nor in our message. It is increasingly echoedby a wide range of voices, in many spheres and many sectors. By civil society
organizations, scientists, communities and the millions of concerned global citizens
who take part in Earth Hour. By village councils and UN bodies. By businesses,
banks and economists.
Yolanda Kakabadse
President
WWF International

All of these are potential allies as we grapple with the big planetary challenges –climate change first among them. This year we have been preparing the groundto help governments reach a global deal to tackle climate change, and I have beenprivileged to represent WWF and Latin American civil society in many discussions
including the UN climate conference in Lima.
While world leaders have not yet committed to, much less taken, the action we needto protect the planet from dangerous levels of warming, the clamour for them to doso is growing louder – as witnessed during the September 2014 climate marches
around the world, and of course in the continuing growth of Earth Hour. WWF’s
Seize Your Power campaign has also played a part, helping to spur divestment fromdirty fossil fuels and investment into clean, abundant renewable energy.
Whether on climate and energy issues, or other big global challenges like protecting
species and ecosystems, curbing unsustainable resource use and securing watersupplies for all, we cannot achieve the change we need alone. But when we cometogether with others, anything is possible.

“When we come together with others,
anything is possible.”

WWF-INT Annual Review 2014 page 6

A MESSAGE FROMMARCO LAMBERTINI

WWF’s Director
General is passionate
about the power ofpartnership© WWF / Richard Stonehouse

This was my first year with WWF. I am proud to have joined an organization thatplays such a crucial role in the world – an organization that is ready to take on themost serious challenges facing our planet, helping people, and working at every levelfrom local to global to find practical solutions.

“I am passionate about
the power and potentialof partnership. A better
future is possible.”
Marco Lambertini
Director General
WWF International

But I am aware, too, that I could hardly have joined WWF at a more challenging
time. Despite WWF’s many successes over the past half-century, the threats weface continue to grow in magnitude and urgency – climate change, biodiversity loss,
the overexploitation of our oceans, the pressures on natural ecosystems and theresources they provide. And all this is happening at a time of rapid global change:from urbanization and population growth to the emergence of new economic
superpowers and hundreds of millions of middle-class consumers. These new
realities require new ways of thinking and acting.
The latest edition of WWF’s Living Planet Report lays bare the challenges weface. The Living Planet Index, which measures more than 10,000 representative
populations of mammals, birds, reptiles, amphibians and fish, fell by 51 per centbetween 1970 and 2010: in other words, within just two human generations, global
wildlife populations have declined by more than half. The Ecological Footprint, ameasure of the demands we make on nature’s resources, suggests that we are living
as if there were no tomorrow: humanity as a whole uses the resources of 1.5 planets,
with wealthier nations consuming considerably more.
The state of the planet is getting worse and the pressure on natural systems is
growing, yes – but the response is also on the rise. While acknowledging thealarming trends highlighted in our Living Planet Report, we can also celebrate thehope provided by unprecedented awareness, mobilization, scientific understanding,innovation and commitment. The key challenge is to scale up our response andaccelerate change. And for this one concept is key: working together.
This year’s annual review highlights a handful of exciting solutions and emphasizes
the power of working together, as a global network and with other partners, fromlocal to global. Supporting the private sector to transform the way commodities
are produced. Engaging with governments to craft Sustainable Development Goals
that will deliver real benefits for the environment. Working with coastal fishingcommunities to look after their natural resources. Enabling millions of supporters to
speak up for the natural world they love.

Follow theWWF International
Director General on
Twitter at@WWF_DG

Collaboration is a common thread running through all these stories. I am passionate
about the power and potential of partnership. This has been in WWF’s DNA since
our very foundation over 50 years ago as an international network.
A better future is possible – but we can only get there by working together. Join us.

WWF-INT Annual Review 2014 page 7

MOBILIZING MILLIONS
An oil company wants to drill in a national park. Elephants arebutchered daily for their ivory. World leaders dither on climatechange through the hottest year in human history.
It’s easy for an individual to feel powerless. But when individuals
come together in their hundreds, thousands and millions, they
have the power to change things.
Last year, the oil company Soco committed to end its oil
exploration operations in Virunga National Park as a result of
an international campaign orchestrated by WWF. A year before,
Thailand’s Prime Minister pledged to ban ivory sales after
1.6 million people signed a WWF-initiated petition. Each year,
Earth Hour sees communities, cities and companies across morethan 160 countries taking climate action into their own hands.
But we’ve only just begun to scratch the surface of what we
can achieve together.
Earth Hour in Bandung, Indonesia.

© WWF / Jody Spectrum

Mobilizing millions

WWF has always been an organization that enables people who care about theworld’s wildlife and the state of the planet to make a difference. More than half ourincome is provided by almost 6 million supporters whose donations are essential to
our conservation work. They are joined by those who support our cause in other ways
– by joining campaigns, by engaging with us on social media, by talking to us andexchanging ideas. Their number is growing fast: around the network, close to
15 million people support us this way.
“Digital tools allow us to engage, interact and gain support in ways that would
have been impossible a few years ago,” explains Sudhanshu “Suds” Sarronwala,
who leads WWF International’s marketing and communications work. “It’s a twoway process. We listen to people to identify the issues that are important to them,wherever they are in the world. And we seek their support to drive things forward –whether through calling on governments to improve legislation, putting pressure on
corporations, or encouraging people to make changes to their own behaviour.”Suds points to the phenomenal success of Earth Hour as an example. The symbolic
action of switching off the lights for an hour, which began in Sydney in 2007, hasgrown into the largest public participation event in history, with its impact felt
way beyond the hour. “Earth Hour resonates with people because it’s about doing
something in your immediate sphere of influence, but also knowing you’re part ofsomething globally,” he says. “That’s empowering.”
Nehemiah Chong, a student at the National University of Singapore and a keen
participant in Earth Hour, echoes the sentiment. “Earth Hour is a highly inclusive
movement that enables each and every individual to effect some change in thisworld,” he says. “It has encouraged me to spread awareness of climate issues among
my friends, and to take full advantage of my education to make a positive change
in the future. Earth Hour gives me an avenue to contribute, however small that
contribution may be.”“I was luckier thanmy colleagues in theEuropean Commission.
I got precious support
from a whole armyof dedicated andknowledgeable people
across Europe to defend
the environment. WWF
and their supporters
were among the mostactive and constructive.”Janez Potocnik
Former European
Environment Commissioner

Those contributions add up. From individuals pledging to use public transport andenergy-efficient lighting, to schools in Tanzania installing solar panels, a national
coastal clean-up day in Chile and Kazakhstan planting 17 million trees, this year’s
Earth Hour sparked collective action on a huge scale. It also offered hints of thepotential for crowdsourcing and crowdfunding: hundreds of thousands of people
shared ideas on sustainable urban living as part of the Earth Hour City Challenge,
while people around the world contributed more than US$60,000 to fund projects
including fibreglass boats for fishing communities devastated by Typhoon Haiyan in
the Philippines, biogas stoves in Nepal, and fighting wildlife crime in Southeast Asia.
Earth Hour also has led directly to changes in legislation. In 2014, for example, acampaign led by WWF-Galapagos resulted in a ban on plastic bags and disposable
polystyrene packaging on the islands, helping to protect their unique wildlife fromthe threat of plastic debris.
“Traditionally if we wanted to change laws or policy we’d lobby politicians, havenegotiations with the right people and so on,” says Suds. “Now in addition to that wecan bring the power of the people into decision-making at the top of pyramid.”“What’s unique about WWF is that we can connect people with ways they can makea difference,” says Suds. “We’re not just about campaigning and raising awareness.
We’re putting our fingerprints on environmental policy documents, and we’re activeon the front lines, with 2,000 conservation projects in operation at any one time.
Very few global organizations have that kind of grassroots presence, and very few
grassroots organizations have our network of partners.”

WWF-INT Annual Review 2014 page 10

Mobilizing millions

ADDING UP THE NUMBERS
1.6 MILLION
people signed a petition,organized by WWF and Avaaz,calling on Thailand to ban ivory
sales. This was the culminationof our first global conservation
campaign, against illegal
wildlife trade. Now we need tokeep up the pressure to makesure Thailand follows throughwith its commitment.

162
countries and 7,000 cities took
part in Earth Hour events in 2014.
Earth Hour videos on YouTube and
Youku (China) were viewed
13.3 million times.

768,637
people told oil company Soco to keep out of
Virunga National Park in the Democratic
Republic of Congo (DRC) – and in June
2014, it agreed to halt oil exploration. Now
we’re calling for all oil companies to stay out
of Virunga and for the DRC government tocancel their permits.

225,042people have signed up to show
their support for the Great
Barrier Reef, as part of ourFight for the Reef campaign
with the Australian Marine
Conservation Society. As aresult, several mining companies
and numerous investors havepulled out of controversial plans
for major port expansion in thereef’s waters.

WWF-INT Annual Review 2014 page 11

GETTING DOWN TO
BUSINESS
Let’s rewind 20 years. Business and conservation are effectively on
opposing sides. Forests are plundered for timber and pulped for
paper. Commercial fisheries are trashing marine ecosystems andpushing fish populations past the point of collapse. Corporations
pay little attention to their energy and water use, and what itmeans for the wider world.
Today these problems haven’t disappeared entirely – but
increasingly, private sector companies want to be part of thesolution. The power of market forces and influential corporate
partners are helping protect ecosystems, conserve natural
resources and make sustainability a reality.
So what changed? And what happens next?
FSC-certified logs in Cameroon.

© Brent Stirton / Getty Images / WWF-UK

Getting down to business

Twenty years ago, WWF joined forces with a handful of businesses and NGOs tocreate a new sort of organization: the Forest Stewardship Council (FSC). At the time,customers had little way of knowing whether the furniture, paper or packaging theybought came from a well-managed forest, or was contributing to deforestation andhuman rights abuses. Today, you just need to look for the FSC’s “tick-tree” logo to feel
confident that the forest where it originated is responsibly managed, crucial natural
habitats and biodiversity are being conserved and workers are treated decently.
“FSC’s voluntarystandards have gone on
to influence public policy
and improve practices
throughout the sector.”
Rod Taylor
Director of WWF’s
Global Forest Programme“FSC was our first attempt to create a voluntary standard to drive sustainability
within a sector,” explains Rod Taylor, who leads WWF’s Global Forest Programme.
Today over 180 million hectares of forest in 79 countries are FSC certified – but
its impact goes even further. “FSC has shaped forestry way beyond the territories
actually certified,” says Rod. “FSC’s voluntary standards have gone on to influence
public policy and improve practices throughout the sector.”
A similar process has unfolded in the fishing industry. “Markets are no longer driven
by policy, but vice versa,” says Alfred Schumm, Director of WWF’s Smart Fishing
Initiative. “So we’ve learned to work with market forces. And the great thing aboutmarket forces is that they can act fast.”
In 1997, WWF worked with Unilever to set up the Marine Stewardship Council(MSC). As with FSC, when customers see the blue MSC label they know theseafood they’re buying comes from a fishery that’s been independently certified assustainable. By 2014, almost half the whitefish sold globally was MSC certified. So
was more than 10 per cent of tuna – up from just 2 per cent three years ago.
WWF offices around the world have worked with retailers and processors to build
demand for MSC-certified seafood, which encourages the fishing industry to raise
its game. For example, as part of a strategic partnership with WWF, the German
supermarket EDEKA announced that it would be switching to 100 per cent MSCcertified seafood.
“Literally the next day fisheries were calling us to ask, ‘What do we have to do to keepsupplying EDEKA?’” says Alfred. “And because of our local presence and expertise,
we’re able to follow through and support them to become certified.”“Markets are no longer
driven by policy, but
vice versa, so we’ve
learned to work withmarket forces. And
the great thing aboutmarket forces is thatthey can act fast.”
Alfred Schumm
Director of WWF’s
Smart Fishing Initiative

In 2014, both FSC and MSC underwent something of a reboot. Over two decades,
FSC has grown into a vast global organization. “The FSC is a democratic anddiverse organization, but in trying to reach agreement on the many and varied
concerns of its members, there’s a danger that we can drown in bureaucracy,” says
Rod. “At this year’s General Assembly, it was agreed that FSC needed to focus on
its core mission of protecting forests, working toward a set of key priorities rather
than micro-managing. And motions were also passed that will make FSC much more
effective in protecting both intact forest landscapes and the frontiers most at risk
from deforestation.”
Meanwhile, WWF played a significant role in strengthening the MSC standard aspart of a recent review. The updated standard now ensures better protection ofvulnerable marine ecosystems such as coral reefs and sponge grounds, and officiallyexcludes forced labour for the first time. “The MSC isn’t perfect, but we now believe
we have a standard that meets the minimum level necessary to ensure fishing cancontinue sustainably,” says Alfred.
Building on the success of FSC and MSC, WWF has helped to launch similar
schemes for other commodities that have a major impact on the natural world,
including palm oil, soy, sugarcane, beef and farmed fish. The long-term goal isfor these standards to become the industry norm: today’s best practices will betomorrow’s business-as-usual.

WWF-INT Annual Review 2014 page 14

Getting down to business

TRANSFORMING MARKETSOur Market Transformation Initiative works with producers, suppliers, retailers
and financiers to transform the way commodities are produced. It focuses
especially on eight commodities that have major impacts on some of the mostimportant places for conservation.

16% of global supply is certified as sustainable by theRoundtable on Sustainable Palm Oil.
PALM OIL

SOY

BEEF

TIMBER

468,131 hectares of soy were certified by the Round
Table on Responsible Soy in 2014, three years after
the first responsible soy entered the marketplace.

The Global Roundtable on Sustainable Beef is defining
a standard for sustainable beef, with support fromleading beef buyers such as McDonald’s.

185 million hectares of forest is certified as
responsibly managed by FSC, contributing to 15% of
global timber supply.

61% of all paper is now recycled or FSC certified.
PULP & PAPER

11% of tuna is MSC certified. When WWF’s Market
Transformation Initiative launched in 2009, none was.
TUNA

Sustainable whitefish is close to becoming the market
norm, with 46% MSC certified.
WHITEFISHFARMED SHRIMP

The first shrimp certified as sustainable by the
Aquaculture Stewardship Council hit the market in
December 2014.

WWF-INT Annual Review 2014 page 15© WWF / James Morgan

Gerry Deguara at his sugarcane plantation in Queensland, Australia. Gerry is one of nearly 100 farmers taking part in
Project Catalyst, supported by WWF and The Coca-Cola Foundation, which aims to reduce the impact of cane farming on the
Great Barrier Reef.

Getting down to business

CORPORATE PARTNERSHIPS
WWF works with businesses in a number of ways. These include joining platforms
where we engage with a particular sector such as forestry, participating in initiatives
that bring together a range of stakeholders around a common outcome such assustainable palm oil, or engaging in strategic partnerships with specific companies.
“The challenges we face are too big, too complex to go it alone,” says Maria Boulos,
WWF International’s Director of Corporate Relations. “Strategic partnerships withcompanies in the areas where they are most influential can be powerful forces forchange. By working together with business we are better able to find and implement
practical solutions and collaborate to bring about lasting market transformation,
while learning from each other and inspiring others along the way.”
For example, WWF has been working in partnership with IKEA for more thana decade on issues such as responsible forest management. The partnership has
contributed to the FSC certification of more than 35 million hectares of forestworldwide – an area the size of Germany – and led to significant improvements inforestry in China, Russia and Eastern Europe.

35 MILLIONHECTARES

WWF’S PARTNERSHIPWITH IKEA HAS
CONTRIBUTED TO THE
FSC CERTIFICATIONOF OVER 35 MILLIONHECTARES OF FOREST −THE SIZE OF GERMANY

Anders Hildeman, IKEA Global Forestry Manager, explains how the organizations
complement each other: “WWF has the networks, expertise and credibility, while wecreate the market pull that convinces suppliers that sustainability makes businesssense for them.”“A key principle of WWF’s partnerships with business is that we each bring in ourparticular expertise and competency so that together, we can achieve more than
we would have separately,” says Maria. “With companies, we focus heavily on
responsible stewardship of fresh water, on sustainable commodity production andconsumption, and on business and policy solutions to climate change.”
One company taking a lead on water stewardship is H&M. The company’s
partnership with WWF aims to raise awareness and improve responsible water use
throughout the value chain and in key river basins such as the Yangtze in China.
Work around Tian-e-zhou oxbow lake, home to critically endangered Yangtze finless
porpoises, is a good example of what partners can achieve together. “We’ve seen
first-hand the positive difference our partnership with WWF is making, andwe believe this will inspire others to take action too,” says Elisabeth Swayze,
Environmental Coordinator for H&M’s water strategy. “In a river basin, it’s allabout working together.”Transparency around who we work with is important to WWF. We publish a
Global Corporate Partnerships Report on our largest partnerships internationally,
and report on local/national partnerships on an office basis. Jointly, these tell thestory of all our partnerships with companies, large or small.
Please see wwf.panda.org/business

WWF-INT Annual Review 2014 page 17

TURNING THE TIDE
Around the world, millions of people who live near the coast dependon fishing for their livelihoods and for food. Declining fish stocks will
hit them harder than anyone.
But it’s not so easy to care about leaving enough fish for tomorrow
when you need to eat today. So you might think people who fish fora living would be opposed to no-take zones – areas where fishing isbanned. Yet off the coast of Mozambique, marine sanctuaries areblossoming, and local fishing communities are among theirmost enthusiastic proponents.
Fishermen on Mafamede island, Mozambique, part of the Primeiras e Segundas
environmental protection area.

© WWF-US / James Morgan

Turning the tide

Dino Francisco is only 23, but he’s already the skipper of his vessel and a veteranfisherman. And already he talks wistfully of the old days.
“Today, the weather is changing, and we don’t know what kind of catch to expect.
When I was young, there were a lot more fish. I don’t know why there are less fish
now. In years past, even the fishermen netting off the beach were getting hundreds ofdifferent species of fish, but not anymore.”Dino, from Mafamede Island off the coast of Mozambique, is one of more than 12
million people worldwide who makes his living through small-scale artisanal fishing.
Together, they account for around half of all the fish landed globally. In Mozambique,the proportion is even higher, with 85 per cent of seafood caught from small boats
like Dino’s.
But it’s becoming harder to make a living. More people are fishing – in the nearby
mainland town of Angoche, the number of fishers has increased from 10,000 to
13,500 in the last few years. The number and size of fish, however, are shrinking.
It’s a pattern that plays out globally. Populations of marine species fell by 39 per centbetween 1970 and 2010, according to the Living Planet Index. Latest figures suggestthat 29 per cent of fish stocks are overfished, and a further 61 per cent are fully
exploited, with no room for expansion.
These trends are deeply worrying – but they aren’t irreversible. Quirimbas National
Park, further up the coast in northern Mozambique, provides the proof. This marine
protected area, which WWF was instrumental in establishing, is home to dugongs,
sea turtles and 375 species of fish. Ten years ago, WWF biologists began working
with local fishing communities and the park authorities to designate three no-takezones within the park, where fish would be left to breed and grow. It was part of alarger programme that gave local people more control over managing their waters
and improving their fisheries.
“The local fishers were involved in setting up the sanctuaries from the very
beginning,” says WWF’s Helena Motta, who oversaw the project for several years.
“The idea of providing breeding and nursery areas where populations could
recover made a lot of sense to them. But we needed to prove that the sanctuary was
benefiting the fishery.”
Local fishers were closely involved in monitoring the size of fish inside and outside
the sanctuary. And as the months and seasons went by, they saw the evidence forthemselves. The fish were bigger. There were more of them. There was a greater
diversity of species, including the return of sharks. And they weren’t staying put inthe sanctuary, but spreading out into the surrounding fishing grounds.

MARINE SANCTUARIES= MORE FISH
= BIGGER FISH
= MORE VARIETY“People became excited,” says Helena. “This wasn’t researchers coming in and telling
people things, it was fishermen seeing it with their own eyes.”News spread. People from other parts of Mozambique came to see the effect of the
sanctuaries and talk with local fishers. Many went away keen to establish similar
no-take zones in their own areas, like the Primeiras e Segundas archipelago, where
Dino’s island is located. Primeiras e Segundas became Africa’s largest marine
protected area in 2012, following years of campaigning by WWF.

WWF-INT Annual Review 2014 page 20

Turning the tide

“COMMUNITIES ARE THE
GUARDIANS OF NATURALRESOURCES, AND THE
PEOPLE WHO ARE MOST
DEPENDENT UPON THEM”

Across the WWF Network, around 230 people are involved with small-scale
fisheries and aquaculture in developing countries. “We have an active community ofpractitioners from around the world sharing lessons and learning from each other,”says Helena. “From Latin America to Fiji, to the Philippines, to East Africa, it’samazing to see how much we have in common.”Working with coastal communities, she believes, is crucial. “Communities are theguardians of natural resources, and the people who are most dependent upon them,”
she says. “If you don’t involve them, you’re wasting your time. They are the ones
who are always going to be there. In the end, only they can guarantee that natural
resources are managed sustainably.”

SMALL FISHERIES, BIG POTENTIAL
WWF is working with small-scale fisheries around the world to secure sustainable
livelihoods and conserve the aquatic ecosystems they depend on.

PERU
In 2014, WWF worked with Peruvian
artisanal fishers to successfully lobby for aclosed season for the national mahi-mahi
fishery. Peru is one of the world’s leading
producers of mahi-mahi (also called dorado
or dolphin fish), but stocks were being overexploited. An annual closed season from
May to September and better regulation will
help the fishery recover.

MEDITERRANEAN
Small-scale fishers make up around four-fifthsof the 90,000 vessels in the Mediterranean
and Black Sea fishing fleets, but they rarely
have a voice in fisheries policy and decisionmaking. In late 2013, WWF co-hosted a
symposium in Malta for the region’s small-scale
fishers. Representatives from both sides of theMediterranean pledged to work together tomanage their resources more sustainably.

FIJI
At the World Parks Congress inNovember, Fiji announced plans to
expand locally managed marine areas sothat communities can decide how to use
and look after their natural resources.
The country also intends to protect
nearly a third of its coastal waters.

PHILIPPINES
WWF has worked with partners
including Swiss retailer Coop to support
traditional pole-and-line tuna fishers in
the Philippines. The project is supporting
around 8,000 fishers on 2,200 wooden
boats to supply European markets andget the fishery ready to apply for MSC
certification for yellowfin tuna.

WWF-INT Annual Review 2014 page 21

WINNING GOALS?
They read like a list of WWF demands. Protect and restore
ecosystems, sustainably manage forests, combat desertification,
halt biodiversity loss. Conserve and sustainably use the oceans.
Ensure sustainable consumption and production. Take urgent
action to combat climate change.
But these aren’t internal goals or optimistic policy asks. They
come straight from the 17 proposed United Nations Sustainable
Development Goals, or SDGs. The product of two years of intense
negotiation, the SDGs will shape the priorities, actions andinvestments of governments, development agencies and even theprivate sector over the next 15 years.
Could sustainable development – which meets today’s needs
without compromising tomorrow – finally become a reality?
Sustainable development in practice: Margaret Wanjiru Mundia, a Kenyan farmer, has
increased her yields and income through introducing better environmental practices.

© WWF / Simon Rawles

Winning goals?

It’s more than 40 years since the UN first recognized the crucial importance of theenvironment to development. The 1972 Stockholm Declaration insisted that natural
resources and wildlife must be safeguarded and the Earth’s capacity to produce
renewable resources maintained. Two decades later, the Rio Declaration statedthat “Human beings… are entitled to a healthy and productive life in harmony
with nature” and reasserted the need for sustainable development andenvironmental protection.
Fine words. But so far, governments have singularly failed to put them into practice.
This year’s Living Planet Report outlined two necessary conditions for successful
sustainable development: a decent standard of living for all (as measured by the UN’s
inequality-adjusted Human Development Index), and an Ecological Footprint within
levels that the planet can sustain. Not a single country ticked both boxes.
So can the SDGs finally set the world on a different course? Susan Brown, wholeads WWF’s global policy and advocacy work, is optimistic. “This is the firsttime there’s been a global discussion of this intensity at this level concerning
sustainable development and the environment,” she says. “If ever it’s going towork, it has to be now.”The SDGs will replace the Millennium Development Goals (MDGs), which expire in2015. Though the MDGs haven’t been fully achieved, they have played a significant
role in galvanizing international action on key issues. The SDGs put the environment
higher on the agenda than ever before: “We’ve had people who are generally notengaged on environmental issues discussing the minutiae of biodiversity, oceans, orthe links between health and jobs and the environment,” says Susan.

“The Millennium Development Goals meant
a lot to Kenya. They inspired leaders to focus
on and allocate resources to particular areas,
resulting in some significant achievements.
For example, a million more children turned
up at school in one term because of the focus
on free primary education. We expect theSDGs to be taken just as seriously. That offers
opportunities for WWF on issues such as
illegal wildlife trade, protection of forests andbiodiversity. And because the environment is
integrated across the goals, any investment
programme – in health, infrastructure and soon – should generate wins for our priorities.”
Innocent Maloba, Policy & Partnerships Officer, WWF-Kenya

WWF-INT Annual Review 2014 page 24Winning goals?

Over the last two years, 70 countries have been responsible for drafting the goals.
WWF has been deeply involved, advising government delegations and working
closely with a wide range of other organizations to argue for strong targets that will
make a real difference for people and nature.
“It’s been an intense process, with negotiations taking place once or twice amonth,” says Susan. “We have an amazingly dedicated WWF team from around50 offices and programmes working together to put content and ideas in front ofnegotiators. These regular briefings from WWF were highly sought-after and usedconsistently by diplomats.”
It’s no coincidence that the draft SDGs – which now need to be finalized by all
194 UN member states – reflect WWF’s concerns so closely. “We’ve seen language
coming out that comes entirely from WWF staff,” says Susan. Of the 17 goals on thetable, a number are specifically framed around environmental issues. And for otherareas, such as health, poverty and economic growth, WWF helped make the links toensure there are targets that integrate environmental issues and acknowledge that ahealthy environment underpins economic and social development.
Once the final text is agreed in September 2015, every country in the world will haveto publish an action plan, detailing how it will achieve the goals by 2030.
“Then it will be time to put words into action,” Susan says.

SOME OF THE PROPOSED GOALS THAT ALL GOVERNMENTS ARE SET TOCOMMIT TO:
Ensure availability and sustainable management of waterand sanitation for all.
Ensure access to affordable, reliable, sustainable andmodern energy for all.
Make cities and human settlements inclusive, safe, resilientand sustainable.

Ensure sustainable consumption and production patterns.

Take urgent action to combat climate change and its impacts.

Conserve and sustainably use the oceans, seas andmarine resources for sustainable development.
Protect, restore and promote sustainable use of terrestrial
ecosystems, sustainably manage forests, combat desertification,and halt and reverse land degradation and halt biodiversity loss.

WWF-INT Annual Review 2014 page 25© James Morgan / WWF-US

Devi, secretary of her local forest users’ group in Bardia, Nepal, has been involved in conservation work with WWF for morethan 12 years. From community groups to national governments and multinational corporations, collaboration is essential to
WWF’s work.

Winning goals?

PUBLIC SECTOR PARTNERSHIPS“This is the first time the global development agenda is expected to placeenvironmental sustainability on a par with socio-economic goals,” says Nessim
Ahmad, Deputy Director of the General, Regional and Sustainable Development
Department at the Asian Development Bank (ADB). “The SDGs articulate a new global
development agenda that will be applicable to all countries, including the developed
ones – a universal agenda to eradicate poverty and shift the world onto a sustainable
development path.”“There’s always been much talk on sustainability, but the SDGs will create anenvironment that calls for action – and not just from traditional development actors,
but from all governments and the private sector,” adds Bruno Wenn, chairman of theGerman development bank DEG. “It’s about far more than agreeing to some standards
and guidelines: the SDGs require us to report on what we are achieving, so we have todeliver. They put much more pressure on how we actually achieve results in the field.”“The SDGs put much
more pressure on how
we actually achieve
results in the field.”
Bruno Wenn
Chairman, DEG

Our public sector partners

DEG and ADB are among nearly 40 public sector development institutions that alreadywork in partnership with WWF. Tim Geer, Director of Public Sector Partnerships
at WWF International, believes this experience of bringing conservation anddevelopment together will be crucial in the coming years. “Through our partnerships,
we have extensive knowledge, experience, expertise and successful models to offer –from integrating the principles of sustainable development into country policies, toreversing the loss of environmental resources and reducing biodiversity loss,” he says.
“The SDGs offer a huge opportunity to mobilize political will and large-scale finance tosupport our priorities.”

Bilateral agencies

Multilateral agencies

Australia – AusAID

African Development Bank – AfDB

Austria – ADA

Asian Development Bank – ADB

Canada – CIDA

European Investment Bank – EIB

Denmark – Danida
Finland – MoFA

European Bank for Reconstruction andDevelopment – EBRDFrance – AFD, FFEM

European Commission – EuropeAid

Germany – BMZ, BMU, KfW, GIZ, DEG

Global Environment Facility – GEF

Japan – JICA

Inter-American Development Bank –IADBNetherlands – DGISNew Zealand – NZAid
Norway – Norad
Sweden – Sida

UN Development Programme – UNDP
UN Environment Programme – UNEP
The World Bank Group – IDA, IFC

Switzerland – SDC, SECO
United Kingdom – DFID, Defra
United States of America – USAID,
USDA, DOS, USFWS, NOAA

WWF-INT Annual Review 2014 page 27

PEOPLEOFPOWERROAR
SUPPORT
An
company wants
to drill in thisa national
are butchered
In aoilSpitsbergensnowstorm
polar park.
bear Elephants
may be feeling
the
daily
ivory.
leaders dither
on climatechangethroughthecold,forbuttheir
2014
wasWorld
the warmest
year globally
since
records
began.
hottestyear isin warming
human history.
The Arctic
twice as fast as the rest of the world – andtheloss forof polar
ice is likely
accelerate
climate change.
It’s easy
an individual
to feelto
powerless.
Butglobal
when individuals
cometogether in their hundreds, thousands and millions, they have the power to
Our Arctic Programme works to protect the unique ecosystems ofchange things.

the Arctic and help them adapt to the profound changes ahead.
Last
year, the ouroil company
Soco agreed
pull outInitiativeof VirungaisNational
Meanwhile,
Global Climate
andtoEnergy
Park
after
an
international
campaign
orchestratedby WWF.
A year before,
leading action on climate change to create a safe,
resilient,
Thailand agreed to ban ivory sales after 1.6 million people signed our
low-carbon future.
petition. Each year, Earth Hour sees communities, cities, companies andThey
are taking
two ofclimate
our Global– large-scale,longcountries
actionInitiatives
into their own
hands.

term programmes that focus on the most important places for
But we’ve only just begun to scratch the surface of what we can achieveconservation and the most important environmental challenges.
together…
To fund these programmes, in 2010 we launched an appeal –the Campaign for a Living Planet – to raise US$100 million in
five years.

This year, a number of new partners joined the campaign, taking
the total pledged to date to over US$83 million. We’re grateful tothe generosity and commitment of everyone who has supported
the campaign – and look forward to meeting our target
during the coming year.

© naturepl.com / Andy Rouse / WWF-CanonOUR DONORSThe commitment and generosity of many
partners make our work possible

From the individuals whose personal gifts are critical to advancing our work, totrusts and foundations funding large-scale conservation projects, WWF depends onthe financial support of those who care about the planet. We’re grateful to everyone
whose support is helping us stop the degradation of the planet’s natural environmentand build a future in which people live in harmony with nature.
The Campaign for a Living Planet, which helps fund our priority programmes,
continues to be the focus of our fundraising efforts. We aim to raise US$100 million
over five years to achieve the ambitious goals of these programmes and catalysechange on an even greater scale. By June 2014, pledges reached over US$83 million,
with several new partners joining the campaign. As ever, we are grateful to the chairof the Campaign for a Living Planet Steering Committee, André Hoffmann, for his
inspiring leadership, and to other committee members for their commitment.
WWF International has four levels of partnership and engagement: the Honorary Circle,
Conservation Leaders, Conservation Champions and Conservation Partners. We would
like to thank and recognize all of our donors who have provided leadership and generous
funding support for our conservation work.
Honorary Circle

We are grateful to the Hoffmann family who, through the MAVA Foundation,
have generously supported our marine, climate, protected areas and freshwater
programmes, specifically in the Mediterranean and West Africa, but also globally.
New projects this year include sustainable power in the Greater Mekong andincreasing Chinese companies’ commitment to sustainable resource management inEast Africa. MAVA also continues to support the Luc Hoffmann Institute and ourCampaign for a Living Planet.
Miel de Botton provides ongoing support to our Campaign for a Living Planet
Leadership Fund as well as WWF’s oceans and marine work to secure sustainablemarine futures in globally critical places and our global climate and policy work,with a particular focus on China.
For over 10 years, Kristian Parker and Oak Foundation have supported ourefforts to reform the EU Common Fisheries Policy. Oak Foundation is also an
important partner for our Arctic and Global Climate and Energy initiatives and isa critical funder of our successful campaign to keep oil exploration out of Virunga.
Oak Foundation continues its long-standing commitment to our youth volunteer
programme, Explore!
Through Fondation Segré, Dr Claudio Segré is supporting WWF and TRAFFIC’s
global action plan against poaching and illegal wildlife trade to enhance protection
for threatened species, elevate the profile of wildlife crime at the highest levels
and address demand reduction. Fondation Segré also supports our work to protect
the biodiversity of Cameroon’s Campo Ma’an National Park and our Smart Gear
competition to inspire innovative fishing gear that reduces bycatch.
Pierrette Schlettwein supports WWF and TRAFFIC’s work which aims to tackle
poaching, stop illegal trafficking, reduce demand for wildlife products and secure afuture for endangered species such as elephants, rhinos and tigers.
We are grateful to the GoodPlanet Foundation and the ETC Terra Association
for their extended support of the holistic work carried out in Madagascar for theprevention of deforestation and forest degradation.

WWF-INT Annual Review 2014 page 30

Our donors

One Honorary Circle member who wishes to remain anonymous supports our Tigers
Alive Initiative. Together we are making progress throughout the Terai Arc landscapein India and Nepal to protect the last remaining tiger refuges and double the numberof wild tigers by 2022. Thanks to this generous support, we aim to create the largest
connected tiger population in the world.
Another Honorary Circle member who prefers to remain anonymous has provided
WWF with the core funding to develop and grow the Living Himalayas Initiative,
to conserve the rich biodiversity and sensitive mountain landscapes across Bhutan,
India and Nepal.
An Honorary Circle member who prefers to remain anonymous has provided WWF
with funding for our species work and for the fight against illegal wildlife trade.
Conservation Leaders

Philippe Bertherat

Campaign for a Living Planet Leadership Fund

In honour of Mr André
ColiacCampaign for a Living Planet Leadership Fund

Sergi Ferrer-Salat

Campaign for a Living Planet Leadership FundPatrick and Valentine
FirmenichGlobal marine conservation work, in particularmarine protected areas and marine turtles

F. Hoffmann-La Roche Ltd. Campaign for a Living Planet Leadership Fund
Fondation Lombard Odier

Promotion of sustainable finance initiatives

Fondation Montagu

Protection of the blue whale and marine biodiversity
in Chile

Fondation Philanthropia(Carlo Fund)

Global campaign to stop illegal wildlife trade andwork to reduce demand for endangered species

The Prince Albert II of
Monaco Foundation

Conservation of the Atlantic bluefin tuna; securing
freshwater ecosystems in the Himalayas

Nomis Stiftung

The Luc Hoffmann Institute’s LIVES project

Jaqui Safra

Species conservation and the illegal wildlife
trade campaign

Fondation Salvia

Explore! youth volunteer programme

Anonymous donor

Renewable energy work in Madagascar

Stelios Philanthropic
Foundation

Preservation of the Mediterranean monk seal andother Mediterranean biodiversity and habitat

Ursula Streit

Biodiversity conservation in Papua New Guinea’s
Kikori river basin

UEFA

Global campaign on renewable energy to help tackle
climate change

Fondazione Zegna

Giant panda and habitat conservation in Qinling,
China

Anne Reece

The Living Himalayas Initiative

Patrick and Valerie Degorce The Coral Triangle Initiative
Anonymous donor

Adaptation to climate change

WWF-INT Annual Review 2014 page 31

Our donors

Conservation Champions

Conservation Partners– Mohammed Al Naki

– HRH Prince Robert of Luxembourg– Audemars Piguet Foundation– Maria Reig Moles– Lennart Blecher and family– Patrick Odier– Kevin Click and family– Christopher Parker– Robert de Balkany– Carol Schlusser van Wijnen– Office Dekeyser and Associates– Ashok Soota– Marion and Stephan Feldhaus– Hans-Rüdi Spillmann– Sophie Firmenich– G. H. Thyssen– The Hugh Symons Charitable Trust– William B Walker– Alastair Keith–Nick Harrison and Sarah Greaves– Stichting Gillès– In honour of Neil Kallos– Yolanda Kakabadse– The Waterloo Foundation– Thérèse Blaton and LCEBE SA– Manotel Hotel Group– Brown + Hudson– Pierre-André Maus

– Fondation de bienfaisance dugroupe Pictet– Dr Anton Musset– Quincy Hunsicker– Gottlieb Keller– Joerg Liebing– The family of Jade Peduzzi– Michael Rudge– Scobag Private Bank
– The Iris Darnton Foundation– Von Duhn Stiftung– Victoria Park Charitable Trust

Thank you also to the members of The 1001: A Nature Trust for their loyalty andsupport, all other donors who support our Campaign for a Living Planet and all those
who prefer to remain anonymous.
Finally, we would like to thank all those who have pledged to support WWF throughtheir will, leaving a legacy for future generations. A particular mention goes to Jorgen
Ulrik Sand.
Campaign for a
Living Planet
Steering Committee

Chair
André Hoffmann
Members
Philippe Bertherat

Kristian Parker

Alejandra Moore Mayorga

Guillaume Taylor

WWF-INT Annual Review 2014 page 32

© naturepl.com / Jordi Chias / WWF

A green turtle swimming off the Canary Islands. This year oil company Repsol abandoned plans to explore for oil in the area
after more than 40,000 WWF supporters signed a petition.

FINANCIALS
WWF International: Income
and Expenditure two-yearsummary 2013 and 2014

Financial year*		2013
CHF’000

2014
CHF’000

2014
EUR’000**

WWF National Organizations (1)87,203

88,911

72,503

Individuals (1)10,645

10,163

8,287

396

6

5

10,685

7,041

5,742

10,836

18,246

14,87956,042

55,37545,156

Royalties (1)

495

155

127

Financial income – net

91

986

804

Other

1,212

1,822

1,486

Total

177,605

182,705

148,989

134,760

142,194

115,954– Conservation policy

8,538

9,778

7,973

– Awareness

7,471

7,759

6,327

Network services andpeople development

5,975

5,700

4,648

Network fundraising
capacity building

923

543

443

Fundraising

5,281

5,205

4,244

Finance and administration

6,478

6,478

5,283

Fixed assets and depreciation

666

793

647

170,092

178,450

145,519

7,513

4,255

3,470

69

0

0

7,582

4,255

3,470

Operating income

Legacies and bequests
Corporations(1)

Trusts and foundations(1)

Public sector

Operating expenditure
Conservation programmes
Conservation policy and awareness

Total
Operating surplus
Non-operating items

Donations to endowment funds
Surplus after
non-operating items*Financial years cover the period 1 July to 30 June		**Average EUR exchange rate for the year: CHF 1.2263 = EUR 1

Notes to the accounts

1. Joint fundraising – Fundraising income (individuals, royalties, etc.) whichis raised jointly with a National Organization is recorded as income from
National Organizations.

WWF-INT Annual Review 2014 page 34

Financials

WWF International:
Balance Sheet two-yearsummary 2013 and 2014

Financial year*		2013
CHF’000

2014
CHF’000

2014
EUR’000**

65,79068,33556,220– Short-term bank deposits

1,045

2,022

1,663

– Marketable securities

14,943

16,22813,351

7,101

6,296

5,180

AssetsCurrent assets– Cash(1)– Recoverable taxes and other items

Long-term assets			
– Long-term receivables

0

592

487

9,473

9,165

7,540

98,352

102,638

84,441– Accounts payable & accrued expenses 17,973

20,671

17,006

0

1,620

1,333

1,660

0

0

– Fixed assets

(2)

Total
Liabilities and funds
Current liabilities– Mortgage payable(3)Long-term liabilities– Mortgage payable(3)– Other long-term liabilities

0

100

82

(4)

58,93360,31049,618Endowment and other reserves(5)19,786

19,937

16,402

Total

98,352

102,638

84,441

Operating funds*Financial years cover the period 1 July to 30 June**Exchange rate CHF 1.2155 = EUR 1, as at 30 June 2014

Notes to the accounts

1. Marketable securities – Marketable securities are shown at market value.
2. Fixed assets – Fixed asset purchases of land, buildings, building renovation,building equipment, software and IT equipment by WWF International Secretariat
exceeding CHF50,000 are capitalized and depreciated as appropriate.
3. Mortgage payable – Mortgage payable refers to the bank loan for thepurchase and renovation of an office building in Gland, Switzerland, to be
reimbursed on 13 October 2014.
4. Operating funds – Operating funds are those funds available for expenditure
on conservation, awareness and public policy, National Organization support, direct
fundraising, administration and finance, and fixed asset expenditure.

Audited financial statements
are available on request

5. Endowment and other reserves – Includes The 1001: A Nature Trust, a trust
fund built up through individual membership contributions; the Sigvaldason Fund, alegacy from the late Mrs Gerda Sigvaldason; the Endowment Fund built up primarily
from the proceeds of the WWF 25th Anniversary Coin Collection programme; thePrince Bernhard Scholarship Fund for Nature Conservation, the income from which
will be used to achieve conservation worldwide, including to help build conservation
capacity, and provide training and scholarships; and statutory capital of CHF20,000,
representing the initial capital of WWF.

WWF-INT Annual Review 2014 page 35

Financials

WWF Network: Income
and Expenditure* two-yearsummary 2013 and 2014

Financial year**		

2013
EUR’000

2014
EUR’000– Individuals (1)299,425

301,277– Legacies and bequests

64,65457,646– Corporations

65,34054,124– Trusts and foundations

41,28048,564– Public sector

113,676

120,878– Others

13,427

13,881– Royalties

20,22017,850– Financial income – net

32,68039,543– Trading net income

2,882

2,847

653,584

656,610

320,600

337,072– Conservation policy

32,72533,822– Education

20,435

16,981– Awareness

73,17472,369– TRAFFIC

4,598

3,349

Fundraising

105,095

106,055

Finance and administration

57,47858,065614,105

627,71339,47928,897

Operating income
Individuals

Other donated income

Earned income

Total
Operating expenditure
Conservation– Programme (2)

(3)

Total
Surplus to support current
and future projects*The figures given show total WWF Network income and expenditure but do not represent consolidated
accounts. The network includes WWF International and its Programme Offices, and all the WWF National
Organizations and their Programme Offices.
**Financial years cover the period 1 July to 30 June for WWF International and all National Organizations
except: WWF-India (1 April to 31 March); WWF-Hungary, WWF-Italy, WWF-Norway, WWF-Spain and
WWF-Turkey (1 January to 31 December, preceding year).

Notes to the accounts

1. Individuals – Monies received from WWF individual supporters, including
regular membership dues and fundraising activities.
2. Programme – Costs of WWF Network global conservation programme.
3. TRAFFIC – The TRAFFIC (Trade Record Analysis of Flora and Fauna In
Commerce) network is the world’s largest wildlife trade monitoring programme and isa joint programme of WWF and IUCN – The World Conservation Union.

WWF-INT Annual Review 2014 page 36

Financials
Financials

WWF Network: Income and Expenditure 2014

INCOME

2%

9%

EUR657 MILLIONOTHER

EARNED INCOME

19%

PUBLIC SECTOR

55%

7%

INDIVIDUALS

TRUST AND
FOUNDATIONS8%CORPORATIONSEXPENDITURE

1%

TRAFFICEUR628 MILLION

9%ADMINISTRATION17%FUNDRAISING

54%

PROGRAMME

11%

AWARENESS

3%EDUCATION

5%

CONSERVATIONPOLICYWWF International
Income increased by 3 per cent, mainly due to an increase in income from trusts andfoundations (up 68 per cent), offset by a decrease in income from corporations (down34 per cent). Expenditure increased by 5 per cent, mainly due to increased spendingin conservation programmes (up 6 per cent) and conservation policy (up 15 per cent).
WWF Network
Total WWF Network income was stable overall, with a slight increase of EUR3 million
to EUR657 million. Expenditure grew by 2 per cent (EUR14 million), mainly due toincreased spending in conservation programmes (up 5 per cent).
The resulting surplus of EUR29 million will be used to fund our ongoing projects andprogrammes, and help us to reach our conservation targets.
Peter Dickinson, Director of Finance and Administration, WWF International

WWF-INT Annual Review 2014 page 37

PEOPLENOTIN PAIN,
POWER
BUT IN PERILAn
oil company
wants
to drill in ina nationalpark. Elephants
are butchered
A blackrhino istranquilized
Hluhluwe-iMfolozi
Park,
South
daily
forbefore
their ivory.
World
leaders
on climatearea.
changethrough the
Africa,being
moved
to adither
new protected
Introducing
hottesthuman
history.
rhinos year
intoinnewareas– or translocation – has proven to be a
successfulwayofincreasing
numbers.
It expands
theirIt’s easy for an individual to feel theirpowerless.
But whenindividuals
cometogetherin theirhundreds,
thousands andthey havethe power torange andenables
new populations
to millions,be established,
reduceschangethings.and allows rhinos to be removed from places where
inbreeding,they
areto poaching
andtohabitat
Last year,vulnerable
the oil company
Soco agreed
pull outloss.
of Virunga NationalPark
aftertoan
international
campaign
orchestratedby WWF.
A yearbefore,Thanksapproaches
likethis, WWFand partners
havehelpedtoThailand agreed to ban ivory sales after 1.6 million people signed ourbring rhinos back from the brink. Over the last two decades, theirpetition. Each year, Earth Hour sees communities, cities, companies andnumbers have been growing steadily at around 5 per cent a year.
countries taking climate action into their own hands.

But this success is in jeopardy with the alarming increase in rhino
But
we’ve only
to scratchof whatAfrica
we canlost
achievepoaching
overjust
thebegunlast few
years.theIn surface
2014, South
more
together…
rhinos than ever before, at a rate of more than four per day.

Building on the momentum generated by our illegal wildlife tradecampaign, we’re working with many partners to step up our efforts
to conserve rhinos on the ground, stop poaching, and stamp out
the demand that drives it.

© Brent Stirton / Getty Images / WWF-UK

WWF INTERNATIONAL
DIRECTORS*
Director General
Director General’s Office*As at March 2015

Dr Marco Lambertini
Dr Christopher Hails		– Network Relations
Ms Pascale Moehrle		– Executive Affairs

Conservation

Mr Deon Nel 		– Acting Executive Director
Mr Zach Abraham		– Global Campaigns
Ms Susan Brown 		– Global and Regional Policy
Dr Carlos Drews		– Species
Dr Timothy Geer 		– Public Sector Partnerships
Dr Lifeng Li		– Freshwater
Mr Tony Long		– European Policy Office
Dr Peter James Stephenson		– Conservation Strategy and Performance
Mr John Tanzer 		– Marine
Mr Rodney Taylor		– Forests

Regions
Communications andMarketing

Mr Frederick Kumah		– Africa
Mr Sudhanshu Sarronwala		– Executive Director
Ms Winnie De’Ath		– Brand Communications
Mr David Flack		– Earth Hour, Executive Director

Operations

Ms Judy Slatyer		– Chief Operating Officer
Ms Tiffany Becker		– International Operations, Support and Development
Mr Pratik Bhatnagar		– Performance and Evolution
Ms Maria Boulos		– Corporate Relations
Mr Peter Dickinson		– Finance and Administration
Ms Linda Humphrey		– Global Information Communication Technology
Ms Shivani Wadhwa		– People and Organization Development

Development

Ms Carol Monoyios		– Development
Mr Jean-Paul Paddack		– International Business Development

Luc Hoffmann Institute
Legal

Dr Joshua Tewksbury		– Director
Mr Michael Rogers OBE– Legal Advisor

Ms Ayse Prager– General Counsel

WWF-INT Annual Review 2014 page 40

WWF INTERNATIONAL
BOARD OF TRUSTEES**As at March 2015

President
Ms Yolanda Kakabadse (Ecuador)
Vice-President
Mr André Hoffmann (Switzerland)
Honorary Treasurer
Mr Markus Shaw (Hong Kong)
Trustees
Mr Antony Burgmans (The Netherlands)
Sir Andrew Cahn (United Kingdom)
Ms Cheryl Carolus (South Africa)
Mr Nitin Desai (India)
Mr Alvaro de Souza (Brazil)
Ms Obiageli Ezekwesili (Nigeria)
Mr Neville Isdell (Ireland)
Mr Adil Najam (Pakistan)
Mr Vince Perez (Philippines)
Ms Alison Richard (United Kingdom)President Emeritus
HRH The Duke of Edinburgh
Vice-Presidents Emeriti
S. Babar Ali (Pakistan)
Dr Luc Hoffmann (Switzerland)
The Hon. Mrs Sara Morrison (United Kingdom)

WWF-INT Annual Review 2014 page 41

THE WWF NETWORK*WWF OFFICESARMENIA
BRAZILCOLOMBIAFRANCEHONDURAS
LAOS
NEPAL
PERU
SOUTH AFRICAAZERBAIJANBULGARIA
CROATIA
FRENCH GUYANAHONG KONG
MADAGASCARNETHERLANDSPHILIPPINESSPAINAUSTRALIACAMBODIACUBAGABONHUNGARY
MALAYSIANEW ZEALAND
POLANDSURINAME

AUSTRIACAMEROON
D.R. OF CONGOGEORGIAINDIAMEXICONORWAYREPUBLIC OF SOUTH KOREASWEDEN

TURKEYUGANDA

UNITED ARAB EMIRATESUNITED KINGDOMPASAULES DABAS FONDS(LATVIA)

NIGERIAN CONSERVATION FOUNDATION(NIGERIA)WWF ASSOCIATESFUNDACIÓN VIDA SILVESTRE(ARGENTINA)

WWF-INT Annual Review 2014 page 42

WWF Offices

WWF Associates

BELGIUM
CANADA
DENMARKGERMANYINDONESIAMONGOLIAPAKISTAN
ROMANIA
SWITZERLAND

BELIZECENTRAL AFRICAN REPUBLICECUADORGREECEITALY
MOZAMBIQUE
PANAMARUSSIATANZANIABHUTANCHILE
FINLANDGUATEMALAJAPAN
MYANMARPAPUA NEW GUINEASINGAPORE
THAILANDBOLIVIACHINA
FIJI
GUYANAKENYANAMIBIAPARAGUAY
SOLOMON ISLANDSTUNISIA

UNITED STATES OF AMERICAVIETNAMZAMBIA

ZIMBABWE*As at March 2015

WWF-INT Annual Review 2014 page 43

• ANNUAL REVIEW 2014

WWF in numbers
100%

1961

RECYCLED

WWF was founded in 1961

+100
WWF is in over 100 countries,
on 6 continents+5M
WWF has over 5 million
supporters

+16M
INT

WWF has over
16 million followers
on Facebook, Twitter
and Google+

Why we are here
To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)
Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details and further information,please visit our international website at www.panda.org© NASA® “WWF” is a WWF Registered Trademark. WWF, Avenue du Mont-Blanc, 1196 Gland, Switzerland

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