WWF International

conservation organizations, with almost 5 million supporters and a global

Avenue du Mont-Blanc
1196 Gland
Switzerland

network active in more than 100 countries.
WWF’s mission is to stop the degradation of the planet’s natural environment
and to build a future in which humans live in harmony with nature, by:- conserving the world’s biological diversity- ensuring that the use of renewable natural resources is sustainable- promoting the reduction of pollution and wasteful consumption.

Tel : +41 22 364 9111
Fax : +41 22 364 5358

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)® “WWF” & “living planet” are WWF Registered Trademarks – 02.06 (13M)

WWF is one of the world’s largest and most experienced independentworking
togetherWWF Annual Review 2005

1

Harmony between people and nature

3

Working together with local people

5

Together with other NGOs

7

Fighting poverty together

9

Using market forces together

11

Together with the private sector

13

Raising awareness together

14
15
18
19
20

How we put your money to work
Income and expenditure

Together with donors
WWF International Board and Directors

Looking ahead

You can’t lessen
poverty without
conservation
Reducing poverty byconserving nature
We are often told that, according to
widely accepted economic models, thealleviation of poverty must come before
conservation. In other words, it seems
we cannot afford both.
But we disagree. In fact you simply can't lessen poverty without
conservation. Of course we know that conserving nature doesn't solve
all problems by itself. But time and time again we see that where
healthy waters flow, one finds stocks of fish. Where forests are
safeguarded, game thrives. The same applies to oceans, grasslands,
and mountains. In our experience it is only when natural wealth has
been secured that sustainable human development rapidly andinevitably follows.
As our mission statement says, our ultimate goal is to stop andeventually reverse environmental degradation and to build a future
where people live in harmony with nature. But with only 4,400 staff
worldwide – as dedicated as they are – we clearly cannot do it all.
Working with others is essential, and we thank our many partners forhelping us in this immense task.

Chief Emeka Anyaoku
President
WWF International

Claude Martin (right) presents an award to Malagasy
Environment Minister General Sylvain Rabotoarison (left)
in the sacred forest of Sakoantovo – an area of spiny
forest that has been handed back to local communities tomanage after decades of government control.

1Harmony between people and nature
The World Summit that took place in September 2005 in New York, allegedly the largest gathering ofheads of state in the history of the United Nations, was originally designed to take stock of progress on
the Millennium Development Goals (see box page 2). However in the preparatory phase it began to look
as if the environment and development agenda would be eclipsed by a shift to other issues such as
human rights, security, and UN reform – to the detriment of these goals.
An intact environment: the essential ingredient toeconomic development

described in this year's Annual Review highlight thisAs it turned out, thanks in no small degree to the effective
cooperation between WWF, the World Conservation Union

For me the most revealing sign that environmental sustainabilityof meeting with many leaders of developing countries over the(IUCN), UNDP, UNEP, some development organizations andis at last recognized as key to any development agenda waspast 12 years, and have witnessed an increasing recognition

supportive governments, this did not happen, and the 35-page

the critical support from key countries in Africa, Asia, and Latin

and understanding of these vital interlinkages, especially in theoutcome document does address climate change, biodiversity,

America. As WWF President Chief Anyaoku points out

conservation of freshwater ecosystems and viable fisheries.

desertification, forests, toxics, water and sanitation, hazardous

opposite, a healthy environment is fundamentally linked to how

waste, oceans, sustainable development, and thepeople in the poorest countries make a living – providing food,

replenishment of the Global Environmental Facility*.

timber, fodder, shelter, and water. Several of the cases

A powerful partnership of NGOs and governments

“

e
d
i
t
the

connection. As WWF Director General, I have had the privilege

”
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2

growthThe United Nations Millennium Declaration
In September 2000, in Johannesburg, 147 heads of state andgovernment, and 189 nations in total, committed themselves tomaking the right to development a reality for everyone and to
freeing the entire human race from want. The declaration set eight
Millennium Development Goals (MDGs) and 18 targets, which
aim, by 2015, to eradicate extreme poverty, significantly improvehealth, education, and gender equality, and, of particular concern
to WWF, ensure that we are well on the road to environmental
sustainability by “integrating the principles of sustainable
development into country policies and programmes and reversing
the loss of environmental resources”. Specifically:

impactUnderstanding the roots of poverty – and thebenefits of conservation

Our mission: more valid today than everInterestingly, it is often more challenging to convince some of

between man and nature" as an ultimate objective of thethe richest countries of the importance of natural resource

organization. Today this key element of our mission statement isconservation and environmental protection. One of the reasons

more valid than ever, and I am convinced that with thefor this is that they remain trapped in the old economic

increasing ecological footprint of Western consumer societies

paradigm of growth and trade liberalization as the "tide that lifts

and the large emerging economies, more and more people will

all boats", which has more often than not led to a deeper

realize that conservation and sustainable resource management

poverty gap and some of the worst examples of development

is the key to the economic future of developing nations, and thefailures. WWF, through its programmes and local andsecurity of the world society.

Some 45 years ago, the founders of WWF identified "harmony

international partnerships around the world, attempts to

MDG 7 is to “Ensure environmental sustainability”, and it

demonstrate the benefits of conservation for the livelihood of

includes three targets:
Target 9: “Integrate the principles of sustainable development
into country policies and programmes and reverse theloss of environmental resources.”
Target 10: “Halve, by 2015, the proportion of people without
sustainable access to safe drinking water and sanitation.”Target 11: “By 2020, to have achieved a significant improvementin the lives of at least 100 million slum dwellers.”

rural communities and the economic value of ecosystem goods
and services. However, we also need to further theunderstanding by our political leaders of the root causes ofpoverty – such as the trade barriers and export subsidies that
disadvantage the poorest, the rapidly increasing impact of

As I have now turned over the reins of WWF International to mysuccessor, James P Leape (see page 20), I am convinced that
our organization will be playing an increasingly important role inthis global challenge. Jim's entire career has been characterized
by a devotion to conservation, and I can't imagine WWF
International being steered by surer or more capable hands.

climate change on these communities, or the rampant
overfishing of the oceans by the richer nations.

Claude Martin
above, left to right:- In Nepal, WWF is promoting alternative energy sources
to reduce the pressure on forests cut down for fuel.
- This tiny orchid from the cloud forests of Peru could
provide a vital link in the chain of life.
- For generations, people around the Mediterranean haveearned a living from cork harvesting – a sustainable use of
the cork oak, which can live up to 500 years.

Outgoing Director General
WWF International*GEF: an independent financial organization, founded in 1991, that provides grants to developing countries for projects that benefit the global environment andpromote sustainable livelihoods in local communities.

3

Working together
After many years spent actively pursuing the protection of the environment and the life it supports,
we at WWF have learned that only by working together in willing and honest partnerships withgovernments, business, other organizations, local populations, and society as a whole can we
succeed in alleviating poverty and conserving the renewable, life-sustaining resources of our fragile
planet. There is no doubt that when it comes to effective action, we are better together.
Together with local people
The power of one
The idea started as an initiative by a commercial farmer in theNoodsberg area of KwaZulu-Natal Midlands in rural South
Africa to help his poor-yielding small-scale sugar cane farming
neighbours by farming their fields and his as a unit. Noting theirsuccess, a nearby community formed the Gqugqumacooperative farming project, in which local growers farm theirland together to maximize their returns, gain access towetlands and waterways intact, steep slopes unplanted, andfishing practices, climate change, and land-based pollutionconservation structures in place on other slopes to reduce silt

are all taking their toll, impacting the economy as well as the

run-off into important coastal wetlands.

quality of life of the local population who rely on the reefs
for sustenance.

In KwaZulu-Natal, indigenous people place great importanceon their area of land, and one of the key successes of thisFortunately, backed by WWF and partners that include the Fijicooperative model is that there is no land expropriation – each

Locally Managed Marine Areas network (FLMMA), the Wildlife

farmer retains his original acreage, and his share of the profits is

Conservation Society, and Vodafone, the Fijian government hasdetermined by the area of his land. In the three seasons thatagreed to safeguard its marine resources by establishing a

the project has been operational, incomes have doubled andnetwork of Marine Protected Areas that will cover 30 per centthe project has a positive cash flow.

of its waters by 2020 – one of the largest areas of protectedbusiness services and credit facilities, and reduce costs byocean in the world.

pooling machinery, harvesting, and crop transport.

Coastal communities taking control

Farming as a unit means the Environmental Management

More than 98 per cent of Fiji's 1.3 million km -territory is ocean,System (EMS) developed by WWF and progressive farmer

and most of its 800,000 citizens live along the coasts of 100 ofgroups in South Africa can be applied to the whole scheme.

the country's 300-plus islands. Not surprisingly, its economy

The system maps out the farming area as a whole, leaving

depends heavily on fisheries and tourism. But destructive2

4

The recently launched FLMMA network is based on two corerife and wildlife habitat is frequently replaced with livestock

ideas: that people who live and work near the ocean should

and cropland.

play a role in conservation planning and management; and that
their quality of life should improve as the ecosystem's healthimproves. A good example of how traditional knowledge andscientific decision-making can work together is found in thevillage of Ucunivanua, whose residents had long suffereddwindling harvests of kaikaso, a clam on which their livelihoods
once depended. They decided to work with scientists to identify
how to bring back the tradition of tabu – off-limit zones basedon breeding areas and long-standing local customs. As a result,the clams have increased by 300 per cent annually in tabu
areas, and by 200 per cent in nearby spill-over areas. In justthree years household incomes have increased 35 per cent,WWF recognizes that communities will not conserve theirwildlife unless they can benefit from its presence. Therefore,
under appropriate conditions, the organization supports
properly-managed hunting programmes. Since 1998, trophy
hunting has formed part of the overall effort by WWF in Namibia
to help local communities improve their living standards.
Through the income generated by hunting concessions,schools have been upgraded and teachers paid, grinding mills
and water pumps acquired, and food and employment secured.
The whole programme is owned and run by the communities,
who keep the meat from the hunt for their own use.

thanks solely to conservation measures both driven and taken

Very conservative quotas – ranging from 0.5 to 2 per cent ofby the villagers.

the game populations – are established by government
scientists and other conservation experts and are controlled

Hunting for conservation

by strong regulations. But in practice the numbers removed

At first glance, trophy hunting may seem a controversial way toare lower and, as a result, there is no biological impact onachieve conservation, and one that goes against the instincts ofresident wildlife.

traditional
knowledge
and scientificdecision making
can work
togethersome conservationists. However, the revenues generated fromselling hunting rights can provide strong incentives for local

In Namibia, the income provided by the small number ofcommunities to reduce poaching and conserve their wildlife.

trophies taken has helped to create an incentive for community

This is particularly the case in Africa, where people have notmembers to maintain wildlife in their area. More than 150,000

been allowed to benefit from the sometimes dangerous species

community members are now participating and game numbers

they are forced to coexist with. As a consequence, poaching is

are increasing at unprecedented rates.

co-exist
livelihood

below, left to right:- Fish such as this giant manta may now survive with thehelp of a network of Marine Protected Areas around Fiji.
- Children as well as adults benefit from the income
generated by hunting concessions in Namibia.
- The disappearance of certain amphibians such as thistiger-striped leaf-frog is an indicator of changing climate.
- Vampires complain of contaminated blood in a WWF
stunt in Brussels that highlighted the weakness of current
legislation on harmful chemicals.

5

Inadequate controls
Results from WWF's first European-wide family blood testing
survey found a total of 73 man-made chemicals in the blood of
13 families from 12 European countries. The highest number ofolder, banned chemicals – such as DDT and PCBs – wasdetected in the grandparents' generation. However, worryingly,
the younger generation had more chemicals in their blood – suchas flame retardants and perfluorinated chemicals from a wide

Together with other NGOs

variety of consumer products – than the mothers' generation.
The survey confirms the results of earlier tests on UK families,

Removing toxic threats

Members of the European Parliament, EU ministers, scientists,

Virtually every African country has stockpiles of obsoleteand celebrities. “How much more evidence is needed before

pesticides, with at least 50,000 tonnes having accumulated
across the continent over the past 40 or more years. Many of

Clean energy now!

these chemicals and their containers are badly deteriorated

In November, WWF, along with the Philippine Daily Inquirer,

and threaten local environments, endangering the health of

Department of Energy, and Renewable Energy Coalition

both rural and urban populations and contributing to land

launched a Clean Energy campaign to push for the passage

and water degradation. In December 2000, WWF proposed aof the Renewable Energy bill. The bill supports thecontinent-wide project to clean up and safely dispose ofdevelopment of wind, biomass, hydro, solar, and geothermal

these pesticides and to prevent future accumulations. Sinceenergy production in the Philippines. So far more thanthen, the Africa Stockpiles Programme (ASP) has grown into

92,000 people have signed up to express their support.

a partnership of around 15 members, including the GEF,
World Bank, UN agencies FAO and UNEP, the African Union,
and the Pesticide Action Network (which itself comprises
over 600 organizations and individuals in more than 90
countries). By reducing and removing long-standing toxic
threats throughout the continent, ASP promotes publichealth, environmental safety, and poverty reduction – criticalelements of sustainable development. In the latter part of2005, the FAO, GEF, and World Bank signed off on the
project's first phase, enabling operational activities to begin inseven countries (Ethiopia, Mali, Morocco, Nigeria, South Africa,
Tanzania, and Tunisia). An additional US$170-200 million isestimated to be needed – on top of the US$60 million raisedfor the first phase – for addressing this challenge in other
African countries over the next 10 to 12 years.

industry and European politicians accept that these hazardous
chemicals are not adequately controlled?” asks Karl Wagner,
Director of WWF's DetoX Campaign. “The draft EU chemicals
law, REACH (see below), is currently facing a frontal attack fromthe chemical industry, and while some European legislators areindeed fighting hard for its passage, others seem happy to let theindustry pull the strings while ignoring their responsibility toprotect our health.”

WWF's PowerSwitch! scenario, a roadmap for sustainable

REACH for a healthier futureenergy, shows that there's more than enough renewable

Most chemicals on the market and in everyday use have neverenergy potential in the country. Increasing the share ofbeen adequately assessed for their human and environmental

renewable energy in the the Philippines' power mix willsafety. REACH (Registration, Evaluation, and Authorization of

reduce dependence on imported fossil fuels such as coalChemicals) is a draft EU law that should lead to the identificationand oil, and will result in savings amounting to US$2.3 billionof the most harmful chemicals and their replacement with safer

for a ten-year period.

alternatives. It is targeted to come into force by the end of 2006
and offers a once in a lifetime opportunity to secure safer
chemicals and a healthier future for wildlife and people. In aneffort to counter heavy pressure from the chemical industry to
weaken the final proposal, WWF, in close collaboration with
EPHA Environment Network, the European Environmental
Bureau, Greenpeace, Friends of the Earth Europe, Women in
Europe for a Common Future, and Eurocoop are lobbying
European Members of Parliament and the Council of Ministers
to ensure that a strong law on chemicals is finally adopted.

6This high-tech tracking system is expensive, and the partners

Leatherback turtles are critically endangered and it is estimatedtherefore offer US$10,000 sponsorships of individual turtles.

that some 60,000 are caught each year in long-line fisheries

Sponsors can suggest a name for “their” turtle, and can trackalone. An unknown proportion drowns. This incidental capture

its route in close to real-time on the Internet. Currently thein fishing gear is known as “bycatch”.

routes of 11 turtles from Panama, French Guiana, Uruguay, andGabon – sponsored by companies such as Sky Television andLittle is known about leatherbacks’ migration habits, but they

100°

80°

60°

40°

20°

0°

20°

40°

40°

20°

20°

Nokia – are being tracked.

do travel extensively across the Atlantic, and their routes seem
highly individualistic rather than clustered in distinct corridors.
To try to tackle the problem of by-catch mortality in the central
and southern Atlantic, WWF – together with IUCN, le Centred’écologie et physiologie, le Centre national de la recherche
scientifique, the Caribbean Conservation Corporation, Proyecto
Karumba, and several other concerned organizations – iscarrying out a project to fit up to 25 individual leatherbacks withsatellite transmitters to track their movements. In this way it ishoped to identify areas of potential conflict with fisheries anddesign measures to reduce by-catch.

AikantiApotili
Cristina
Fermina
KawanaIdun
Marina20°
PalanaRomanaShelldon
Yalimapo

0°

0°

100°

80°

20°

60°

40°

20°

0°

The highly individualistic migratory routes of 11
leatherback turtles fitted with satellite transmitters,
as of 8 December 2005

20°

© WWF/ Caribbean Conservation Corporation

Leatherback turtle migration movements
Tracking turtles by satellite7Fighting poverty together

and make further commitments. The summit culminated in thesigning of Africa’s first regional conservation treaty, designed to

A seven-way partnership in central Africa

put the various forest related initiatives under one umbrella.

Rainforests are one of the richest ecosystems in the world, yet

The agreement provides protection to over 7 per cent of themillions of hectares are lost each year to illegal logging andCongo Basin forests; these include the region’s last untouched

conversion of forested land to other uses. The World Bank

tropical forests, which are teeming with plants and animals such

estimates that about 1.6 billion people worldwide rely heavily

as gorillas and forest elephants.

positive
results fornature anddevelopment

on forest resources for their livelihoods. The challenge we face
therefore is to cooperate in sustainably managing the world’s

Natural partners

remaining forests so that they can continue to make their vital

As the development bank of the German government, KfW hascontribution to poverty alleviation.

both the mandate and the financial means to advance thecause of poverty alleviation, while WWF is able to apply its

One example of this kind of cooperation sprung from an idea

professionalism and experience to the practicalities ofsown during a conversation between WWF’s Director Generalconservation and sustainable development throughout its global

and the Cameroonian High Commissioner in London back in

network. It is a natural partnership that has, since the late

1998. A year later it blossomed into a regional presidential

1990s, led to successful collaborations to establish and operatesummit to lay the groundwork, not for economic gain or toprotected forest areas in Central Africa, Madagascar, Georgia,

settle a dispute, but for the conservation of Central Africa’s

Armenia, Azerbaijan, and the Caucasus – a place ofrainforests, its most valuable natural resource. Chaired byextraordinarily rich biodiversity. High on the current agenda isWWF’s President Emeritus, Prince Philip, and named thethe establishment of the Caucasus Trust Fund, a tax-exempt

Yaoundé Process, it led to the signing of an action plancharitable foundation, to underwrite up to 50 per cent of theconsisting of 12 commitments made by the participating Heads

costs of parks management in the region. Projects like thisof State in terms of the conservation and sustainable

clearly demonstrate how the synergy between development

management of their forests.

banks like KfW and the WWF Network can lead to positive

top: A wild pear tree in the
Caucasus, one of the world's
most important centres ofgenetic diversity and a genebank for fruit trees.
bottom: Mountain gorillas
may get the protection they sodesperately need thanks to the
Yaoundé Process, a regional
commitment to conserve
Central African forests

results for nature and development.
In 2005, six years later, the five leaders, plus those of Angola
and Sao Tomé and Principe, met again, this time in CongoBrazzaville, to review progress, and to define new directions

the challenge we face is tocooperate in sustainably managing
the world’s remaining forests

8“Nature can provide all our basic needs.”

This situation is not unique. In the name of development,

In June 2005, WWF’s Africa andnatural resources and environment are destroyed and rural

Madagascar Regional Programmecommunities in Africa, Asia, and Latin America who alreadyDirector, Yaa Ntiamoa-Baidu, representing

were poor, are driven into abject poverty. The Millennium

eight international conservation

Development Goals, which aim to eradicate poverty, areorganizations, addressed the UN General

therefore an excellent and most welcome initiative. But we

Assembly Informal Hearings on theconservationists know that poverty and environment are

Millennium Development Goals (MDGs) initiative. This is aninescapably linked – you cannot fix poverty in the long term

extract from her moving and heartfelt speech.

unless you have a healthy environment. The MDG process
does not adequately reflect the importance of healthy

I speak as an African who has experienced rural life in Africa.

ecosystems – Goal 7 (‘Ensure environmental sustainability’)I grew up in a small village in Ghana. Life was what you would

is the only goal which directly links to environmental issues,

describe as ‘totally self-sufficient’ – nature provided all our basic

and, shamefully, it is the goal where governments of the world,needs. Men hunted and women fished, wild animals andcollectively, are not measuring up and are in fact getting worse.

freshwater fish provided protein, snails and mushrooms added
variety to our diet, forest fruits were delicacies, we gathered

The MDGs are interconnected and can neither be achieved in

non-timber forest products for the house and also for sale toisolation, nor sequentially. Failure to invest adequately in Goal 7

supplement farm income, streams on the outskirts of the village

will accelerate degradation of the essential ecosystem services

provided clear water all year round. One could argue that weupon which the other goals depend, and will undermine ourwere not poor because the soil was rich, the stream water was

ability to achieve them.

clear, the forest was extensive and abundant with wildlife andthe rivers teemed with fish.

In conclusion, my experience tells me that environmental
degradation can and will jeopardize the livelihoods andToday, the forest is gone, the streams have dried up, and nowell-being of the rich and poor alike. But the rich have thealternative sources of water have been provided; all big andmeans to cushion the impacts, while the poor have to bear the

medium-sized game have disappeared, the land is badly

full brunt, and either perish or subsist in miserable conditions,degraded, agricultural productivity is low, leaving the village

with woefully inadequate basic necessities of life. The MDG

people much poorer today than when I was a child!

process must strengthen and restore the environment andnatural resources for the benefit of all, particularly theworld’s poor.

self-sufficientr i g h t , top to bottom:- River catfish have been farmed for centuries
in the Tonle Sap River area in Cambodia,
providing valuable protein for local people.
- Bamboo is a versatile, cost-effective, andrenewable resource – here used as building
material in a village in Madagscar.
- Villagers living around the April River in
Papua New Guinea will benefit from WWF'sriver basin management model.

9

Using market forces together

initiative of WWF and the BioRegional Development Group has
named “One Planet Living” (OPL).

Investing in climate protection
The Gold Standard, an independent methodology for thedevelopment of renewable energy and energy-efficiency
projects, was initiated by WWF in collaboration with otherNGOs, governments, and businesses around the world. It
provides a credible and environmentally effective means of
reducing greenhouse gas emissions through internationallytradeable carbon credits – a new commodity. The Gold
Standard will work in the context of the Kyoto Protocol’s Clean
Development Mechanism (CDM). It helps project developers tomake certain that emission-reduction projects will deliver what

The aim of OPL is to work with governments, businesses, andindividuals to create communities based on the ten principles
of sustainable living (see chart). One outstanding example is
the Mata de Sesimbra development in Portugal, the world’s
first integrated, sustainable housing, tourism, conservation
and reforestation programme, with a private-sector investmentof about one billion euros. The project, which will be built byproperty developers Pelicano, combines a 4,800-hectare
nature reserve with a 500-hectare residential and tourism
development that will comprise around 8,000 houses,
apartments, and hotels.

they are supposed to deliver – real reductions and a clear
contribution towards sustainable development.

The venture goes much further down the sustainability roadthan previous green development projects. It has a 20-year

One of the more unexpected polluters is football! The FIFA
World Cup will produce an estimated 100,000 tons of CO2during the 2006 tournament in Germany, through extra
transport and energy use, vehicle exhausts, and construction
work. Through its Green Goal programme, FIFA willcompensate for unavoidable carbon emissions by investing inclimate protection through Gold Standard projects. Currently,
appropriate projects that comply with both the requirementsof the CDM and the Gold Standard are being sought, with azero waste target, and already in the first year some of thehousehold waste diverted from landfill will be used for
horticulture. Other highlights include using 100 per centrenewable energy, sourcing over 50 per cent of its food fromlocal sources to cut “food miles”, and also reviving traditional
local agriculture and fisheries to create up to 6,000 new jobs.
vehicles, while rainwater collection and waste water recycling
will cut domestic water consumption.

around the Indian Ocean. “We hope that others will follow ourFIFA Organization Committee.

One Planet Living Communities will
adopt the following guiding principles:
1. Zero Carbon

Living within our means

2. Zero Waste

As WWF’s Living Planet Report 2004 reveals, our “ecological

3. Sustainable Transport

footprint” is such that if everyone consumed as much as the

4. Local and Sustainable Materials

average citizen of the northern hemisphere, we would need
three to five planets to support us. But as we have only one

The Kyoto Protocol provides an “emission
trading” mechanism. The national emission
reduction obligation under the protocol isinterpreted as a national emission quota.
If a country does not use up its emission
quota completely, it may sell the unused
portion to another country. The same is true
for industries, which are required undernational law to curb their emissions to help
the country meet its obligations.
The European Union has already put into
place the EU Emissions Trading System. The
unit for emission reductions is measured intonnes of CO2 (CO2 equivalent, to allow othergreenhouse gases to be counted.) The permit
that a country or government can gain bystaying below its Kyoto emission targets iscalled a carbon credit.

A sustainable transport network virtually eliminates private

regional focus on South Africa and tsunami-affected regions
example,” says Horst R Schmidt, First Vice-President of theWhat arecarbon credits?

5. Local and Sustainable Food
6. Sustainable Water
7. Natural Habitats and Wildlife

Earth, we must reduce our use of resources to the point where

8. Culture and Heritage

it is sustainable – and eventually wean ourselves entirely off

9. Equity and Fair Tradenon-renewable reserves. In other words, practise what a joint

10. Health and Happiness

Under the Kyoto Protocol, polluting industries will
be required to curb their emissions.

10

FSC in a nutshellgoing beyond
regulatory
requirements
Frank Dottori’s forest vision

Tembec-managed forests already certified in 2004/5,

He’s a man with strong ideas of how a forest can and shouldthat target is getting closer all the time. Says Dottori,

be managed. One who understands the need to give people“Tembec is going beyond regulatory requirements and isaffected by forestry a say in the decisions. A man

making a significant contribution toward protected spaces

described by WWF as “one of the forest industry’s mostand the advancement of forest management practices.

progressive thinkers in Canada”. And a man who, perhaps

And,” he adds, “Tembec will continue to dialogue withsurprisingly, is also the hard-headed boss of a large andenvironmental groups and others to find common ground on

successful forest products company. He’s Frank Dottori, CEOissues such as protection of endangered forests, aboriginalof Tembec, and he is the driving force behind a mission to haverights, and forestry practices.”

The Forest Stewardship Council (FSC)
is an international NGO, co-founded byWWF, Friends of the Earth, Greenpeace,indigenous forest dwellers, retailers such
as IKEA, and others, to find solutions
to the problems created by bad forestry
practices and to reward good forest
management. WWF considers FSC
certification the only credible system
to ensure environmentally responsible,socially beneficial, and economically
viable management of forests. Over the
past ten years, 67 million hectares in 65
countries have been certified according
to FSC standards while tens of
thousands of product lines carry the FSC
trademark worldwide.

all of the company’s 16 million hectares of forests certified torigorous Forest Stewardship Council (FSC – see box) standards
within a year. With an additional 2.25 million hectares of

below, left to right:- The FSC logo denotes sustainably harvested logs.
- Dense forest such as this is home to rare pygmy elephants in North Borneo.
- Willian Vargas checks the health of a native tree that will eventually provide
habitat for endangered species and help restore degraded land in Colombia.

11

Together with the private sector

to maintain a high level of professionalism in its visualcommunications over the years. The WWF partnership also

WWF sees a future in which business makes a positive

reaches out to Canon employees across Europe, who arecontribution to the well-being of society and the planet.

encouraged to participate in “hands-on” activities in nature

To achieve this, WWF engages in challenging and innovativeparks. One group recently spent a week at Fulufjället Park in

partnerships with business to drive change. Our partnerships

Sweden, constructing and erecting new marker boards as wellwith the private sector not only provide conservation benefits

as building and repairing footbridges and walkways.

which help us carry out our mission, but also give us theopportunity to work together with the business sector toincrease its commitments to sustainable development andenvironmentally sound business practices.

Beating Kyoto

During 2005, Canon implemented a responsible paper
purchasing strategy according to WWF's guidelines andbecame a member of the WWF European Paper Group, athink-tank of major buyers and users of paper products whotake a holistic approach to paper sourcing, production, anduse, as part of a broader corporate responsibilty agenda.

In 2001, the world leader in building materials, Lafarge, enteredinto a partnership with WWF and made the commitment to

Awareness to action

reduce its absolute gross CO2 emissions in industrialized

WWF and Nokia, a world leader in mobile communications, arecountries by 10 per cent by the year 2010 – way beyond the
Kyoto limits. Last year already saw a reduction of 9.5 per cent.
The cooperation does not stop there and the partners are
pursuing their joint work on climate change, biodiversity,
persistent pollutants, and sustainable construction, ensuring thesustainability of the partnership for the future.

working together to educate Nokia employees worldwide on
environmental issues, through workshops, roadshows, and a
dedicated intranet site. Integral to this cooperation is a
programme for Nokia managers to incorporate environmental
sustainability issues into their business practices and decision
making, and to help them establish the link between“Beyond the contribution of this partnership to the improved

sustainability and business performance. Within the framework,

perception and reputation of Lafarge, I consider that it has

WWF and Nokia also engage with a number of stakeholders

greatly enhanced our vision of sustainability and our capacity tothrough workshops and seminars.

anticipate future issues. The permanent dialogue with WWF
teams challenges our beliefs, our strategies, and our practices,and produces tangible results. I am convinced that through thisprocess, Lafarge is gaining a competitive advantage for the
future,” concludes Michel Picard, Vice-President Environmental
Issues, Lafarge Group.

Image impacts
Canon Europe has been a Conservation Partner of WWF since1998. The world leader in imaging sponsors WWF's internal
online photo database and has thus helped the organization“The cooperation between WWF and Nokia provides us with aunique opportunity to improve our environmental performanceby engaging with staff throughout the organization – fromgenerating understanding, awareness, and action on generalenvironmental issues, to a more targeted and specific businesscase focus. Through this cooperation we are enabling
employees to manage environmental issues as an integral partof their jobs,” says Veli Sundbäck, Executive Vice-President,
Corporate Relations & Responsibility, Nokia.

top: Solar panels capture energy
from the sun – an almost unlimited
source, safe and pollution-free.
bottom: WWF's partnerships with theprivate sector help drive change.

12

e
r
e
r
o
m
s
e
c
r
u
o
s
e
r
n
a
e
c
o
g
n
i
s
u
“

n
o
sp

”
y
l
sib

Keeping our planet blue

WWF-directed freshwater projects around the world, including

The Wallenius Wilhelmsen Logistics shipping lines have been

“Water for Life, Water for All”, a national campaign to help

supporting WWF's High Seas Conservation Programme sinceBrazilians understand the links between water mismanagement

2004. Through the partnership, WWF has been able to identify

and problems such as flooding and shortages.

the key issues and stakeholders which it needs to influence sothat the oceans and their resources are used more responsiblyin the future. Over the course of 2005, the partners have jointly
organized events for staff, customers, and journalists to raiseawareness of the threats facing our blue planet and to promotesustainable shipping.

Better water“In looking for ways to enhance HSBC’s environmental
engagement we chose to partner with WWF, whom we havefound to be an excellent organization who delivers value to us
as a business as well as to the world’s ecosystems on which
millions of people and communities rely,” says Nigel Pate,
Senior Manager, HSBC in the Community.

On World Environment Day, in June 2005, WWF’s office inBrazil dramatized the importance of water by installing a giant
water tank and tap in front of Rio de Janeiro’s world-famous
figure of Christ. Rede Globo, the largest television network in
Latin America, followed up with a special report on its popular
Sunday show, Fantastico, seen by over 25 million people
every week.

Access to electricity
WWF and ABB, the global leader in power and automation
technologies, are working together to promote energy
efficiency, focusing more specifically on the demand side andend-use products. In the context of the United Nations Global
Compact, the partners have also teamed up on an “Access to

HSBC – one of the largest banks in the world and one which isElectricity” project to ensure the sustainable development of acommitted to developing its own environmental management

model village in Africa under an environmental, social, andsystems and to promoting sustainability guidelines within theeconomic scheme for remote, rural areas.

financial sector as a whole – is currently funding a number ofA giant water-tap in front of Rio's famous landmark
dramatizes the importance of fresh water.

WWF delivers
value to us
as a businessas well as to
the world’s
ecosystems

13

Climate Witness
Raising awareness together

Reaching 65 million listeners
Since October 2003, WWF has been involved in a successful

Hard-hitting campaigns

partnership with Germany's international broadcaster, Deutsche

Ogilvy & Mather, one of the world’s leading advertising agencies,

Welle Radio, which broadcasts to an estimated 65 million listeners

has supported WWF’s work for over three decades by providing

around the globe, with a special focus on Africa and Asia. The

free creative print advertising. Backed up by some hard-hitting

partnership centres on a weekly environment programme, Living

campaigns, this long-lasting partnership is currently helping WWF

Planet, which explores how over-consumption of the Earth's natural

to challenge the energy sector to clean up its act.

resources is putting pressures on different ecosystems aroundthe world.

Through O&M, WWF has established a key relationship withMindshare, a global media company. In 2005, WWF’s PowerSwitch!

WWF and Deutsche Welle share a belief in the need to raise

advertisement was placed pro bono in such leading internationalawareness that sustainable development – maintaining a balance

publications as Newsweek, BusinessWeek, National Geographic,

between human needs and finite natural resources – is key toand Time for a value close to US$2 million.

alleviating poverty and protecting the environment.
“The great benefit of the partnership is that we can draw on WWF's
global knowledge of the critical issues facing the planet as well asPowerSwitch!
As climate change starts to take its toll of
nature and people, it becomes clear that theworld must move away from burning fossil
fuels as quickly as possible. The main culprit
of global warming is burning coal, which isespecially polluting as it churns out more
CO2 per unit of energy produced then any
other fuel. WWF's PowerSwitch! campaign
aims to pressure the power sector into
cleaning up its act.

hands-on insight and guidance from WWF staff on the ground,”says Deutsche Welle Features Editor, Irene Quaile.
Living Planet is broadcast by a wide network of partner stations on
all continents and can also be heard on www.dw-world/english andon www.panda.org/newsroom

Flooding due to climate change has cut off this nationalroad leading from Santa Fe, Argentina, to Chile.

“We want to regain our Pampas,” says
Osvaldo Bonino, WWF Climate Witness,
Argentina
WWF gives a voice to people affected by thedevastating consequences of climate change. These
Climate Witnesses – from places as far apart as
Nepal, Fiji, Argentina, Alaska, and Europe – raiseawareness of the issue by testifying to rising sea
levels, violent storms, and deadly heat waves. Oneof them, Osvaldo Bonino, lives in Aarón Castellos,
part of the famous Argentinean Pampas.“It is theplace of endless grasslands, the home of thegaucho,” he says. “Around these regions, it has
always rained, but always just the right amount. In
one year, usually between 800mm or 900mm.
However, in the last years, it has rained between
1,000mm and 1,200mm. It flooded all our fields, ourhomes, our production. The water took away ouragriculture and farming. Both the national route andthe railway are flooded. We hope that CO2
emissions are cut and that the governments dosomething to stop things getting worse. We want toregain our Pampas…”

14

How we put your money to work
Of greatest concern to WWF are the trust and confidence of our members and supporters. We receive
donations from individuals, governments, foundations, and corporations, and have stringent financial
controls in place to ensure that funds are used in the most efficient manner and comply with donors'
wishes. To maintain our credibility and effectiveness, spending is reviewed by professional auditors,
both internal and external, and regular financial and technical reports are prepared.
The remarkable strength and continuity of our relationships with our donors allows us to invest in thekinds of long-term projects that are essential to reaching our conservation targets.
WWF International
In 2005, WWF International's income grew by CHF11.2 million to

Individual contributions remained level, while income from

CHF116.4 million, primarily due to increased funding from WWF

corporations, legacies, and bequests grew by 3 per cent.

National Organizations. We also benefited from greater support

The network's operating surplus decreased by 28 per cent tofrom trusts and foundations, as well as higher income from

CHF46.6 million as programme funds received in 2004 were

corporations, and governments and aid agencies. Expenditure

spent. This surplus will allow us to continue to fund our ongoinggrew by CHF8.9 million, in line with income. Our operating

projects and programmes, and to deliver conservation results

surplus was CHF3.7 million, which is used to fund next year'sthat benefit people and nature – for a living planet.

conservation programmes.

WWF Network
In 2005, the WWF Network income was CHF606.4 million,
similar to the previous year (though in US dollar terms it actually

Chiew Chonggrew by 7 per cent because of the relative strength of the Swiss

Director of Finance & Administration

franc). In general, income throughout the year has been stable,

WWF Internationalwith an important increase coming from trusts and foundations.

e
h
t
“

d
i
f
n
o
c
d
n
a
trust

15

Notes to the accounts

WWF International: income and expenditure
Two-year summary 2004-2005

1. Joint Fundraising
Financial Year*

Fundraising income (donations, royalties, etc.) which israised jointly with a National Organization is recorded asincome from National Organizations.

2004

2005

2005

(CHF'000)(CHF'000)(US$'000**)

WWF National Organizations (1)Individuals (1)Legacies and Bequests
Corporations (1)Trusts and Foundations (1)Governments and Aid Agencies
Royalties (1)Financial Income (Net) (2)Other

63,010
1,019
364
4,880
4,128
26,999
782
3,306
704

69,291
2,264
85
7,030
6,717
28,951
687
1,095
272

57,093
1,866
70
5,793
5,534
23,855
566
902
224

Total

105,192

116,392

95,903

Conservation Programmes
Conservation Policy and Awareness (3)Network and Learning Services (4)Fundraising
Finance and Administration
Fixed Asset Expenditure

85,682
7,292
5,505
3,202
1,734
356

94,993
6,327
5,083
4,138
1,849
289

78,270
5,213
4,189
3,409
1,524
238

4. Network and Learning Services

Total

103,771

112,679

92,843Non-operating items were:

1,421
(234)
1,187

3,713
1,055
4,768

3,060
869
3,929

Transfer from endowment funds
Donations to endowment funds

OPERATING INCOMEOPERATING EXPENDITURE

Operating surplus
Non-operating items (5)Surplus after non-operating items

dence of our*Financial years cover the period 1 July to 30 June**Average US exchange rate for the year: 1.21365

2. Financial Income (Net)
Based on 5% of investible funds.

3. Conservation Policy and AwarenessIn FY 2005, WWF International spent CHF6,327,000 on:(CHF'000)
Conservation Policy
1,820
Awareness
4,507

WWF International expenditure in support of theactivities of National Organizations. Includes legal andtrademark costs.

5. Non-operating Items

Total

memb

*Financial years cover the period 1 July to 30 June** Average US exchange rate for the year: 1.21365

ers a
nd s

upp
or

ters
”

2004
2005
(CHF'000) (CHF'000)(1,236)
(39)
1,002
1,094
(234)

1,055

16

Notes to the accounts
1. Marketable Securities
At the end of the financial year, cash and short-term
deposits comprised 76% of total cash, bank deposits,
and marketable securities, compared to 69% a year ago.

2. Fixed Assets

WWF International: balance sheet

All fixed asset costs regarding the renovation of the mainbuilding and the purchase and renovation of the pavilion
in Gland have been capitalized. All other fixed asset
costs are charged to expenditure at the time of purchase.

Two-year summary 2004-2005

3. Mortgage Payable
Mortgage payable refers to the bank loan for thepurchase and renovation of the pavilion in Gland.

4. Operating Funds
Operating funds are those funds available for expenditure
on conservation awareness and public policy, National
Organization support, direct fundraising, administrationand finance, and fixed asset expenditure.

5. Capital and Endowment
Includes The 1001: A Nature Trust, a trust fund built up
through individual membership contributions; theSigvaldason Fund, a legacy from the late Mrs Gerda
Sigvaldason; the Endowment Fund built up primarily fromthe proceeds of the WWF 25th Anniversary Coin
Collection programme; the Prince Bernhard Scholarship
Fund for Nature Conservation, the income from which
will be used to achieve conservation worldwide, including
to help build conservation capacity, provide training andscholarships, etc; and statutory capital of CHF20,000,
representing the initial capital of WWF.

Financial Year*

2004

2005

2005

(CHF'000)(CHF'000)(US$'000**)

Current Assets– Cash– Short-term bank deposits– Marketable securities (1)– Recoverable taxes and other items
Fixed Assets (2)20,004
13,09014,7544,852
4,994

30,718
10,177
13,143
5,475
6,990

23,933
7,929
10,240
4,266
5,446

Total

57,69466,50351,814

Accounts Payable and Accrued Expenses
Mortgage Payable (3)Operating Funds (4)Capital and Endowment (5)11,108027,19819,388

12,611
1,940
34,93017,022

9,825
1,512
27,215
13,262

Total

57,69466,50351,814ASSETSLIABILITIES AND FUNDS*Financial years cover the period 1 July to 30 June**Exchange rate CHF1.2835 = US$1, as at 30 June 2005

WWF Network: income and expenditure 2005
Income US$500 million

Expenditure US$461 million

Other

TRAFFIC
Financial income

3%7%Administration

1%

Royalties
2% Sponsorship Fees

10%

1%

Audited financial statements are available on request.

17%
43%

Fundraising

45%
22%

Individuals

Governments
and Aid Agencies

Programme

10% Awareness6%
10%
Legacies

6%

Trusts and Foundations

Corporations

10%

4%
Conservation Policy
3%
Education

Family Services, PO Levy, & GP support

17

Notes to the accounts
1. Individuals
Monies received from WWF individual supporters,
including regular dues and fundraising activities.

2. Corporations

WWF Network: income and expenditure*

Donations from corporations, excluding royalties,
licensing, and sponsorship fees.

Two-year summary 2004-2005
Financial Year**

2004***

2005

2005

(CHF'000)(CHF'000)( US$'000†)

Individuals (1)Legacies and Bequests
Corporations (2)Sponsorship Fees
Trusts and Foundations
Governments and Aid Agencies
Royalties (3)Financial Income (Net) (4)Other

260,320
59,28538,3508,235
29,175
128,025
13,35750,407
20,719260,178
61,18839,383
6,086
37,312132,047
13,56040,035
16,586214,377
50,41632,4505,015
30,743
108,801
11,17332,987
13,667

Total

607,873

606,375

499,629

OPERATING INCOME

3. Royalties
Monies received from royalties, licensing, and from thesale of WWF products via WWF catalogues and retail
outlets.

4. Financial Income (Net)The net results of dividends, bank interest, exchange
differences, gains/losses on marketable securities, bankcharges, etc.

5. Family Services, Programme Offices, and Global
Programmes support
Support provided by the National Organizations to pay forservices rendered to the WWF Network (Family Services),and to pay for the operating costs of the field offices.

OPERATING EXPENDITURE
Conservation– Family Services, Programme Offices, andGlobal Programmes support (5)– Programme (6)– TRAFFIC (7)– Conservation Policy, Education, and Awareness (8)Fundraising
Finance and Administration

60,297259,941
4,385
77,44392,862
48,31356,170254,020
5,164
95,86593,86054,723

46,282
209,303
4,255
78,98977,33745,089

Total

543,241

559,802461,255

Surplus to support current and future projects

64,632

46,57338,374

6. Programme
Costs of WWF Network global conservation programme.

7. TRAFFICThe TRAFFIC (Trade Records Analysis of Flora and Fauna
in Commerce) Network, a joint programme of WWF and
IUCN, is the world’s largest wildlife trade monitoring
programme.

8. Conservation Policy, Education, and Awareness*The figures given show total WWF Network income and expenditure but do not represent consolidated accounts. The network includes the WWF International Secretariat and its
Programme Offices, and all the WWF National Organizations and their Programme Offices.
**Financial years cover the period 1 July to 30 June for WWF International and all National Organizations except: WWF-India, WWF-Japan, WWF-South Africa (1 April to 31 March);
WWF-Germany, WWF-Hungary, WWF-Italy, WWF-Norway, WWF-Philippines, WWF-Spain, and WWF-Turkey (1 January to 31 December preceding year).
***Updated†Average exchange rate for the year: CHF1.21365 = US$1

In FY 2005, the WWF Network spent CHF95,865,000 on:(CHF'000)
Conservation Policy
22,626
Education
16,741
Awareness
56,498

18

Generous support
An increasing number of individuals help WWF
through financial contributions, activism,
volunteering, buying products with the WWF logo,
and so on. We value every person who donates theirenergy, time, or money and thank them for theirgenerous support.

Together with donors
The contributions of our members and donors are crucial.

concrete solutions for sustainable livelihoods. I am very pleased

Without them, it would be impossible to reach our conservation

to be involved with them. I have been a member of The 1001:

goals. Sometimes their assistance goes beyond financial help

A Nature Trust since 1995 and, this year, I began an exciting

In addition to those above, we would like to makespecial mention of:and evolves into mutual partnerships to the benefit of the

project with WWF to support its Srepok Wilderness Area Projectenvironment.

in the Mondulkiri Protected Forest of Cambodia. The aim of this• Fondation Audemars-Piguet• Groth AG• Luc Hoffmann• André and Rosalie Hoffmann• IBTT BV• Ikea of Sweden AB• Banque Lombard Odier Darier Hentsch• Oak Foundation• Propaganda• Switcher• Fondazione Ermenegildo Zegna• The Living Planet Club members• The 1001: A Nature Trust members• Our millions of supporters

A “family” of supporters

based management of natural resources and by developing

The 1001: A Nature Trust is an endowment fund established in

eco-tourism as a source of income for the local people.”

project is to protect and restore biodiversity through community-

1971 to help WWF finance its core activities. Members of The
1001: A Nature Trust make an investment with a long-term

A model alliance

return. They can experience the results of their personal

Thanks to a new grant provided by the MAVA Foundation tocommitment by participating in field trips to WWF projects.

protect and restore the wetlands of the Lower Danube, WWF
has been able to leverage further funds from other donors.

Active involvement: major donors and foundations

This has grown into an alliance with the Austrian, Bulgarian,Foundations and majors donors support specific conservation

and Romanian governments, as well as with local authorities,

projects in their areas of interest. The involvement of Bruno

NGOs, universities, and even construction companies, to create

Figueras is a perfect example: “For a long time I have felt thea model of sustainable inland navigation on the Danube andneed to become actively involved in conserving ourproper management of the Danube Delta.

environment. It has been a natural process of growing
consciousness and personal commitment for me, and that is
why I have chosen to support WWF – an organization that finds

And of course our thanks as always also go to thosedonors who prefer to remain anonymous

Bruno Figueras visiting the
project he supports in Cambodia.

a natural process of
growing consciousness
and personal commitment

19

WWF International Board
and Directors

Mr R L “Bob” Field (New Zealand)- Chair, Toyota New Zealand- Chair, WWF-New Zealand

Mr Karel Vuursteen (Netherlands)- Board member and former Chair, Heineken NV- Chair, WWF-Netherlands

WWF International Board Members 2005

Prof Paul Galand (Belgium)- Researcher and Former FNRS Research Director, Free
University of Brussels (ULB)- Commentator and Scientific Advisor, RTBF-TV, Belgium- Chair, WWF-Belgium

Mr Christopher Ward (United Kingdom)- Co-founder and Director, Redwood- Chair, WWF-UK

PRESIDENT
Chief Emeka Anyaoku* (Nigeria)- Chair, Advisory Panel on International Support for
NEPAD to the UN Secretary-General- Chair, Presidential Advisory Council on International
Relations, Nigeria- Vice-Chair, Board of the South Centre, Geneva- Trustee, British Museum, United Kingdom
VICE-PRESIDENT
The Hon Mrs Sara Morrison* (United Kingdom)- Chair of the Council and Pro-Chancellor,
University of BathHONORARY TREASURER
Mr Eric Sarasin* (Switzerland)- Member, Group Executive Board, Bank Sarasin& Co Ltd- Chair, Swiss-German Chamber of Commerce- Treasurer and Member of the Board, GGG Breite Ltd
TRUSTEESYM Tengku Datuk Dr Zainal Adlin (Malaysia)- Executive Chair, Lintasan Mayang Group of Companies- Chair, Nexus Resort Karambunai- Chair, WWF-Malaysia
Dr Lennart Ahlgren (Sweden)- Governor, The Royal Palaces, Sweden- Chair, WWF-Sweden
Ms Cheryl Carolus (South Africa)- Chair, South African National Parks- Former Chief Executive, South Africa Tourism
Mr Alvaro de Souza (Brazil)- Director, AdS – Gestão, Consultoria & Invetimentos Ltda
- Chair, WWF-Brazil
Prof D Francisco Diaz Pineda (Spain)- Professor, Complutense University of Madrid- Chair, WWF-Spain

Mr Jamshyd Godrej (India)- Chair and Managing Director, Godrej & Boyce
Manufacturing Co Ltd- Chair, Aspen Institute, India- President, WWF-India
Mr André Hoffmann* (Switzerland)- Director, Roche Group, Basel- Director, Givaudan SA, Geneva- Director, Glyndebourne Productions Ltd
Mr R B “Biff” Matthews (Canada)- President and CEO, Manitou Investment
Management Ltd- Chair, WWF-Canada*Executive Committee Member
PRESIDENT EMERITUS
HRH The Duke of Edinburgh
VICE-PRESIDENT EMERITUS
Dr Luc Hoffmann
VICE-PRESIDENT EMERITUS
S Babar Ali

Dr Sheila O’Connor- Programme Audits
Mr Jamie Pittock- Global Freshwater Programme
Dr Georg Schwede- Europe & Middle East Conservation Programme
Mr Gordon Shepherd- International Policy

DIRECTOR GENERALMr James P Leape (from 5 December 2005)

OPERATIONSMr Paul Steele- Chief Operating Officer

WWF International Directors 2005

Dr Jorgen Randers (Norway)- Professor, Norwegian School of Management- Chair, WWF-Norway

Ms Pascale Moehrle- Deputy Director

Mr Kemal Stamboel (Indonesia)- Country Leader, Indonesia IBM Business Consulting
Services- Founding Member, Indonesia Society forTransparency (MTI)- Chair, WWF-Indonesia

Dr Yaa Ntiamoa-Baidu- Africa & Madagascar Regional Programme

Dr Magnus Sylvén- Europe & Middle East Regional Programme

PROGRAMMEDr Chris Hails- Director

Mr Johan Schroeder (Denmark)- Consular General, government of New Zealand- Former President and CEO, Radiometer- Chair, WWF-Denmark

Ms Jennifer Morgan- Global Climate Change Programme

DIRECTOR GENERALDr Claude Martin (until 5 December 2005)

Her Majesty Queen Noor (Jordan)- Patron, IUCN
- President Emeritus, Birdlife International

The Hon William K Reilly* (USA)- Chair and CEO, Aqua International Partners- Chair, WWF-US

Dr Isabelle Louis- Asia & Pacific Regional Programme

Ms Dorothy Bray
- Human Resources Development
Mr Chiew Chong- Finance & Administration
Mr Mario Fetz
- Fundraising & Marketing

Dr Guillermo Castilleja (until April 2005)
Dr Meg Symington (acting, since April 2005)- Latin America & Caribbean Regional Programme

Dr Peter Kramer (retired March 2005)- Network Relations

Dr Simon Cripps- Global Marine Programme

Ms Lynda Mansson- Learning & Development (until 31 March 2005)- Global Operations (since 01 April 2005)

Mr Clifton Curtis- Global Toxics Programme
Dr Chris Elliott (until 30 September 2005)- Global Forest Programme
Dr Timothy Geer
- Government & Aid Agency Relations
Dr Sue Lieberman- Global Species Programme

Mr Thomas Schultz-Jagow- Communications
LEGAL ADVISER
Mr Michael Rogers OBE

20

Looking ahead: new Director General at WWF International“With support andprogrammes around theworld, WWF has a uniqueability to meet today's
environmental challenges
on the ground and in thecorridors of power. We must continue to forge newpartnerships – with communities, companies,
governments, and others – and find new solutions
to lighten the human footprint on the planet.”

Priorities for conservation

An environmental lawyer and dedicated conservationist, Jim
joins WWF International as only the fourth Director General inits 44-year history. For the last four years, he was Director ofConservation and Science at the David and Lucile Packard
Foundation, one of the largest private conservation funders
in the world. From 1989 to 2001, Jim worked at WWF-US
where, as Executive Vice-President, he oversaw its
conservation programmes, including those in Africa, Asia,and Latin America. During this time, Jim led WWF’s efforts to
identify the Global 200 ecoregions (see box), as the world’s
most important and biologically diverse areas are now called.
He was also instrumental in the design of the Amazon Region

All conservation problems are important,but some are in more urgent need of action
than others. WWF therefore focuses on“ecoregions” of global significance. These
are defined as areas of land or watercontaining geographically distinct groups ofspecies and environmental conditions thatare most threatened and unique. The
boundaries of an ecoregion are not fixed andsharp, but rather encompass an area within
which important ecological and evolutionary
processes most strongly interact.

Protected Areas Programme (ARPA), an ambitious multistakeholder effort to protect millions of hectares of forest.

The Global 200

James P Leape

Before joining WWF, Jim worked as a university professor in

Director General (from December 2005)

the United States and as an environmental adviser to the UN

WWF International

Environment Programme in Kenya. He officially assumed theWWF has identified some 200 of these
ecoregions as priorities for global
conservation efforts and is working withpartners such as local communities,
government agencies, NGOs, andbusinesses to ensure their long-term
security. This means that not only do wework to protect biodiversity, but we also
help to address the social, economic, andpolicy issues which are often critical toproviding sustainable livelihoods for thepeople who depend on these natural
resources and ecosystems.

post of Director General of WWF in December 2005.

visionleadershipWWF has aunique ability
to meettoday'senvironmental
challenges

Credits

WWF worldwide network
Australia

Japan

European Policy (Belgium)

Austria

Madagascar

Macroeconomics for Sustainable

Belgium

Malaysia

Development (US)

BhutanMediterranean (Italy)

Bolivia

MexicoBrazilMongolia

CanadaNepal

Caucasus (Georgia)

Netherlands

Central Africa (Cameroon)

New Zealand

Written by Andrew White Creative Communications,
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United States

Italy

Western Africa (Ghana, Senegal)

All images have been supplied by the WWF-Canon Photo Database,
except p8 top left and p13. We take the opportunity to thank thephotographers for their long-standing collaboration.
Front cover: Cat Holloway (Heller's barracuda, Fiji); contents page: (left)
Martin Harvey (Sahara desert, Morocco); (right) Thomas Schultz-Jagow;
p1: (top) Richard Hamilton; (bottom) Edward Parker (Amazonas, Brazil);p2: (left to right) Michel Gunther; André Bärtschi; Sebastian Rich; p4:(left to right) Cat Holloway; Yoshi Shimizu; André Bärtschi; Andrew Kerr;
p5: Martin Harvey (leopard); p6: Martin Harvey (Hawksbill turtle); p7:(top) Hartmut Jungius; (bottom) Martin Harvey; p8: (top left) Lee Poston/ WWF-US; (bottom left) Michel Roggo (Cuban painted tree snails);(right, top to bottom) Zeb Hogan; Meg Gawler; Brent Stirton / Getty
Images / WWF-UK; p9: Hartmut Jungius; p10: (top) Martin Harvey(Mellers chameleon, East Africa); (bottom, left to right) N C Turner; A
Christy Williams; Diego M Garces; p11: (top) Kevin Schafer; (bottom)
John Cobb; p12: (top) Jürgen Freund (Big-eye jacks, Indo-Pacific
Ocean); (bottom) Adriana Lorete / WWF-Brazil; p13: Martina Pikielny /FVSA; p15: Martin Harvey (sugar cane, Zambia); p16: Michel Gunther(Olive Ridley turtles, Sao Tome and Principe); p18: (top) Yifei Zhang(fern, China); (bottom) WWF; p19: Jean-Luc Ray (WWF Board meeting);
p20: (top) Klaus-Henning Groth; (bottom) André Bärtschi (Rio Tamaya,Peru); inside back cover: Erling Svensen (amphopod on deep watercoral, Trondheim fjord, Norway); back cover: (left to right) Brent Stirton /Getty Images / WWF-UK (Bensbach River, Papua New Guinea); Martin
Harvey (cattle egret, Kenya); Michel Gunther (wind turbines, North Sea);
Michèle Dépraz (palm leaf, Malaysia); Zeb Hogan (Khmer boys,
Cambodia). No photographs from this publication may be reproducedon the World Wide Web without prior authorization from WWF.
Published in February 2006 by WWF–World Wide Fund For Nature(Formerly World Wildlife Fund), Gland, Switzerland. Any reproduction in
full or in part must mention the title and credit the above-mentioned
publisher as the copyright owner. © text 2005 WWF. All rights reserved.

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