(Attachment 2)
Cool Japan Fund Inc.
Tokyo, September 25, 2014
Investing in logistics business to create a cold chain in Vietnam
Cool Japan Fund today announced the decision to invest 7.35 million USD(approx.735 million JPY) to form a joint venture with Japan Logistic Systems
Corp. (JLS) and Kawasaki Kisen Kaisha, Ltd. (“K” LINE) which will constructand operate sophisticated cold storage in Vietnam.
By building a cold chain in Vietnam, Cool Japan Fund aims to expand thedistribution network for high quality, fresh, chilled and frozen food products fromJapan. Cool Japan Fund continues to look for the potential investments in similar
projects being implemented throughout Southeast Asia in the future.
Vietnam is undergoing an economic boom and many Japanese companies are
expanding into the country, but currently there is a lack of a distribution network
capable of carefully handling temperature-controlled food products.
With the modernization of the Vietnamese lifestyle, sales of chilled food areincreasing and the number of supermarkets and convenience stores are
increasing at a comparatively higher annual rate than the markets and individual
grocers of the past. The demand for a cold chain is expected to rise.
Cool Japan Fund has its eyes on creating a cold chain in Vietnam, and has decided
to invest 7.35 million USD (approx.735 million JPY) to form a joint venture with
JLS and “K” LINE which will construct and operate sophisticated cold storage.
The three partner companies establishing this joint venture will engage inplanning and operation of the storage.
In order to provide facilities that can handle high quality, fresh, chilled and frozen
food products from Japan at appropriate temperatures, the joint venture willconstruct an approximately 9,300 m2 temperature-controlled storage (for frozen,chilled, and constant temperature products) in the suburbs of Vietnam’s Ho Chi
Minh City by 2016. Full use will be made of JLS’s logistics experience throughout
Southeast Asia, and “K” LINE’s experience in operating a low-temperaturestorage facility in Thailand.
By building a cold chain in Vietnam, Cool Japan Fund plans to expand thedistribution network for high quality, fresh, chilled and frozen food products fromJapan. Cool Japan also aims to use this as a foundation for increasing the appealof Japanese food among Vietnamese consumers. We will also look for thepossibility to invest in other similar projects in Southeast Asia in the future.

As a part of the latest cabinet’s Japan Recovery Strategy, this project is meant toserve as a way to create a better export environment for Japanese foodstuff
collaborating with Ministry of Agriculture, Forestry and Fisheries (MAFF). In
concrete terms, as one link in the Global Food Value Chain Strategy laid out inJune, it will contribute to the building of the cold chain and a distribution networkfor export, and push for an export framework that allows market needs to beincorporated into products, through overseas development of the Japanese foodproduction industry.
Cool Japan Fund has joined the Private Sector Global Food Value Chain
Promotion Council (with its head offices at MAFF), and took part in the talks at
the 1st High-level Japan-Vietnam Agricultural Cooperation Dialogue held inHanoi on June 26th. This was designed to create a framework for successful
collaboration between the public and private sectors.
--[About Japan Logistic Systems Corp.]
Established: October, 1944
Business description: Trucking operations, consigned freight, storage operations,packaging, etc.
Location of Head Office: Shinbashi 5-11-3, Minato Ward, Tokyo
Representative Director and President: Hirotake Nakanishi
Website: http://www.logitem.co.jp/en/[About Kawasaki Kisen Kaisha, Ltd.]
Established: April, 1919
Business description: Transportation by air/sea/land, harbor transportation, etc.
Location of Head Office: Uchisaiwai-cho 2-1-1, Chiyoda Ward, Tokyo
President and CEO: Jiro Asakura
Website: http://www.kline.co.jp/en/[About Cool Japan Fund]
Cool Japan Fund was founded in November 2013 as a public-private fund under
law with the aim of supporting and promoting the development of overseas
demand for excellent Japanese products and services. We aim to commercialize
the Cool Japan concept and increase overseas demand by providing risk capitalfor businesses across a variety of areas, including media & content, food &services, and fashion and lifestyle.
(Website: http://www.cj-fund.co.jp/en/)-◆Contact for details regarding this document:
Cool Japan Fund Tel: +81(0)3-6406-7500