To members of the press
Press release
June 6, 2023
LIVE BOARD, INC.
Japan Wheelchair Rugby Federation

LIVE BOARD becomes official media partner of the “Mitsui Fudosan 2023 WorldWheelchair Rugby Asia-Oceania Championship”- The excitement of wheelchair rugby will be shared through outdoor advertising
starting June 26, 2023!

LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, “LIVEBOARD”) has decided to become an official media partner of the “Mitsui Fudosan 2023 World Wheelchair
Rugby Asia-Oceania Championship,” to be held by the Japan Wheelchair Rugby Federation (Headquarters:Minato-ku, Tokyo; Director: Kohey Takashima; hereinafter “JWRF”). ※reference: [JWRF] AOC Championship News (in Japaneseonly)

LIVE BOARD will use its total of 60 digital OOH screens in the Tokyo metropolitan area (Tokyo, Kanagawa,Chiba, and Saitama) to show JWRF content and PR videos for the “Mitsui Fudosan 2023 World Wheelchair
Rugby Asia-Oceania Championship” from Monday, June 26 to Sunday, July 2, 2023.
LIVE BOARD supports JWRF’s mission of “continuing to create moments in which people can shareemotional experiences regardless of their ability status.” LIVE BOARD will leverage its tremendous reach toshow the great excitement of wheelchair rugby, sharing the excitement and passion far and wide.

◆Conceptual image of content◆Media details
Distribution period: Monday, June 26 to Sunday, July 2, 2023
Screens: Total of 60 digital OOH screens in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, andSaitama)Times: Between 7:00 to 24:00* The videos will be delivered randomly.
* Please note that the start and end times vary by screen.

◆About Mitsui Fudosan 2023 World Wheelchair Rugby Asia-Oceania Championship
Host: Japan Wheelchair Rugby Federation
Dates: Thursday, June 29 to Sunday, July 2, 2023
Venue: Tokyo Metropolitan Gymnasium Main Arena (1-17-1 Sendagaya, Shibuya-ku, Tokyo)
Entrance fee: Free for all matches * Arena seating on Saturday, July 1 and Sunday, July 2 will be limited to spectators who purchase an exclusive
T-shirtCompeting teams: Japan National Team, Australia National Team, New Zealand National Team, Korea
National TeamAll matches will be streamed live on official YouTube channels!
* Official WWR YouTube channel (commentary and explanations: English)URL: https://www.youtube.com/@worldwheelchairrugby6250* Official Japan Wheelchair Rugby Federation YouTube channel (commentary and explanations: Japanese)
URL: https://www.youtube.com/@JWRF
Official Championship website: https://www.2023wwr-aoc.tokyo
Inquiries: Japan Wheelchair Rugby Federation
Email: info@jwrf.jp◆What is the “Mitsui Fudosan 2023 World Wheelchair Rugby Asia-OceaniaChampionship?”This championship will be an extremely important one, as it will decide one of thequalifying places for the Asia-Oceania region in the wheelchair rugby games of theParalympic Games of Paris 2024. It is also regarded as one of the legacy events of
the Paralympic Games of Tokyo 2020, and plans not only to provide a place wherecompetitors can excel, but also, through an unprecedented level of event planning and production, to create
an atmosphere where all fans can enjoy watching passionate and heated competition.
◆What is wheelchair rugby?
Wheelchair rugby was invented in Canada in 1977 by a group of tetraplegic athletes (athletes with disabilities
affecting arms or legs due to cervical cord injuries, amputation, cerebral palsy, or the like) looking for analternative to wheelchair basketball.
It is a unique sport that features elements of rugby, basketball, volleyball, ice hockey, and other sports. It isplayed on an indoor court the size of a basketball court and uses a special official ball invented based on a no.
5 volleyball ball. Contact (tackling) is permitted using wheelchairs, so wheelchair rugby is played using special
wheelchairs that can stand up to the grueling play of the sport.
◆Japan Wheelchair Rugby Federation (JWRF)
Wheelchair rugby was officially introduced to Japan in November 1996, following theAtlanta Paralympics, and the Japan Wheelchair Rugby Federation was established inApril 1997. The Japan National Team first competed in the Paralympics Games inAthens in 2000, and has competed in every Paralympic Games since then, winningthe bronze medal in both the Rio and Tokyo Paralympic Games. JWRF is now conducting activities with thegoal of popularizing the sport within Japan and winning gold medals at international competitions such as theParalympic Games and the Wheelchair Rugby World Championships.
Official website: https://jwrf.jp◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy
advertisement delivery and billing systems in accordance with actual conditions that are based on the estimatednumber of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic,
when people’s movement patterns are prone to change. In addition, by combining big data from Japan's largest
carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor,indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by genderand age, that was not possible with traditional OOH.

Company Name：LIVE BOARD, INC
Business Details：DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development,
DOOH Advertising Space Sales
Website： https://liveboard.co.jp/en/
Media Contact：info_press@liveboard.co.jp