To members of the press
Press release
December 1, 2022
LIVE BOARD, INC

Nishitetsu Fukuoka (Tenjin) Station “Digital Ad View”
is ready to buy by the impression

LIVE BOARD, INC. (Headquaters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, “LIVEBOARD”) announced that “Digital Ad View”, which are located at the end of track No. 1 and No. 3 of the Nishitetsu
Fukuoka (Tenjin) station, will be integrated to the “LIVE BOARD Marketplace※1 and available to buy DOOH※2
inventories by the impression (numbers of viewers) from Wednesday, December 14th, 2022. It will be the 11thcase of transit DOOH integrations to LIVE BOARD in the country and 1st in the Kyushu area.
Impression (numbers of viewers) is measured through “Mobile Spatial Statistics®︎※3 -population statistics

based on operational data generated from NTT DOCOMO’s mobile terminal networks, and other location data.
With this integration to the “LIVE BOARD Marketplace”, gives a power of programmatic activation of theirinventories in order to deliver ads based on a variety of lifestyles of target audiences.
※1OOH ad inventories owned and aggregated by LIVE BOARD.

※2

An abbreviations which stands for “Digital Out of Home”. An advertisement medium using a digital signages installed in various environments

including transport ad, outdoor ad, and retail ad.
※3 “Mobile Spatial Statistics” are population statistics generated from NTT DOCOMO’s mobile terminal networks and only represents the overall
volumes of available audience, therefore it cannot be identified individual customers from the statistics. In order to strictly secure customers’
privacy data, NTT DOCOMO has published guidelines which describe the basic policies to be followed for generating and providing “Mobile SpatialStatistics”. For more details of the guidelines, please see the following link;(https://www.docomo.ne.jp/corporate/disclosure/mobile_spatial_statistics/guideline/index.html). “Mobile Spatial Statistics” is a registeredtrademark of NTT DOCOMO, INC.

◆About Nishitetsu Fukuoka (Tenjin) “Digital Ad View”“Digital Ad View” is a set of digital signages located at the end of track No. 1 and No. 3 of the Nishitetsu
Fukuoka (Tenjin) station. It has a broader reach to audiences on the go from the gates to the tracks, withhorizontal 120-inch screens facing directly to targets, and audio is also available with directional speakers.

◆Details
１．Integrated from
Wednesday, December 14th, 2022

2．Media details
Media venue：Digital Ad View
Location：Nishitetsu Fukuoka (Tenjin) station at track No. 1 and No. 3
Size：120 inches
Number of screens：2
Operating hour：5:00 to 23:35 ※ Available until 23:00 on the LIVE BOARD Marketplace
Audio：Available◆About LIVE BOARD, INC.
A digital OOH ad network operator achieving data driven targeting andeffectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression-based
advertisement delivery in OOH. We deploy advertisement delivery and billingsystems in accordance with actual conditions that are based on the estimatednumber of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic,
when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's
largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan,
including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as
targeting by gender and age, which was not feasible with conventional OOH.

Company NameLIVE BOARD, INC.

Representative

President and CEO, Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30, Jingumae, Shibusawa-ku, Tokyo, Japan

Capital

2.5 billion yen

Date of Establishment

Feburary 1st, 2019

Business Details
WebsiteDOOH Advertising Distribution Platform Management, DOOH Advertising Media Development,
DOOH Advertising Space Sales
https://www.liveboard.co.jp＜LIVE BOARD Contact＞
LIVE BOARD PR Office：Moe Asakura, Naoko Abe
TEL：090-5393-0219 / 03-5843-0932 E-mail：info_press@liveboard.co.jp