PRESS RELEASETokyo, Japan/ June 5, 2024, LIVE BOARD,INC.

LIVE BOARD announces “Airport Dynamic Ad Vision” on digital out ofhome (DOOH) screens in Kagoshima Airport and Naha Airport

LIVE BOARD,INC. has announced that it will connect and link a total of 10 DOOH screens installed at Kagoshima Airportand Naha Airport to the “LIVE BOARD Marketplace*1” on a trial basis from June 10, 2024. The screens form part ofthe“Airport Dynamic Ad Vision” that ALL NIPPON AIRWAYS TRADING CO., LTD. is developing at 9 airports in Japan.
In addition to the conventional sales method of specifying the delivery period and frequency, NTT DOCOMO's location dataand analysis technology will enable this digital media to develop a model to estimate the number of people and viewers inthe airport and to sell impressions (VAC)*2 based on the number of people estimated to have actually seen the advertisement.

“Airport Dynamic Ad Vision” is installed in departure lobbies and highly visible areas after passing through security gates,
and can appeal to a wide range of leisure and business travelers. The integration began in August 2023 with 12 screens
installed at Haneda Airport, and together with the digital signage in Kagoshima Airport and Naha Airport, a total of 22 screens
will be connected via the LIVE BOARD Marketplace.

“Airport Dynamic Ad Vision” has a total of 46 screens at 9 airports in Japan, and LIVE BOARD has announced plans to startlinking with other airports in the future.

＊1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.
＊2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number ofpeople who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS =Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction ofmovement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) isestimated by adding the visibility rate for each media to this number.

◆Inbound tourism is expected to be the highest ever
The number of domestic travelers in 2024 is expected to be the same level as the previous year, while the number of inboundtravelers is expected to reach a record high. *The number of airport users is expected to increase along with the growth of travel demand. By utilizing digital signage inairports, we can expect to reach out to a wide range of travelers.
*Reference 2024 (January-December) Travel Trend Outlook◆Airport Dynamic Ad Vision
A network developed by ALL NIPPON AIRWAYS TRADING CO., LTD. that connects digital signage at airports across Japan
enables advertisements to be displayed on a total of 46 digital signage screens at 9 airports in Japan.

◆Media Details
1. Connection start dateJune 10, 2024 (Monday)

2. Connection media①Airport Dynamic Ad Vision KAGOSHIMA
Location: Kagoshima Airport, Domestic Terminal 2F, Departure Lobby,
Security Area
Vision size/number of screens: 65-inch vertical, 6 screens
Broadcast hours: 5:00 - 22:00
Sound: No sound
Reference:https://travelmedia.ana.co.jp/pdf/airport_dynamic_ad_vision.pdf＊The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.

②Airport Dynamic Ad Vision NAHA
Location: Naha Airport, 2nd floor departure lobby boarding area andarrival conduit
Vision size/number of screens: 65-inch vertical, 4 screens
Broadcast hours: 5:00 - 22:00
Sound: No sound
Reference:https://travelmedia.ana.co.jp/pdf/airport_dynamic_ad_vision.pdf＊The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.

◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 64,400 screens and continues to expand the network with not only its owned and operated,but also aggregating screens from partners across the nation.

URL：https://liveboard.co.jp/en/screen/◆About LIVE BOARD,INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression (VAC)-based advertisement delivery in OOH. We deploy
advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number ofviewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people’s movement
patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which
includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have beenable to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.

Company Name：LIVE BOARD,INC
Business Details：DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development, DOOH
Advertising Space Sales
Website： https://liveboard.co.jp/en
Media Contact：info_press@liveboard.co.jp