ANNUAL
REVIEW
INT

2013

WWF-INT Annual Review 2013 page 1

About the photos
In 2013, WWF launched a campaign to keep oil explorationout of Virunga National Park in the Democratic Republicof the Congo. The photos in this year’s annual review show
what’s at stake, and suggest better alternatives for thepark’s future.
Our images come from the WWF-Canon Global Photo
Network. Thanks to the continued support of our imaging
partner, Canon, we now have almost 100,000 images which
provide an invaluable record of the state of the planet.
CONSERVATIONIMAGINGPARTNER

Front cover
A local fisherman shows his opposition to the prospect of oil
exploration in Virunga National Park.
© Brent Stirton / Reportage by Getty Images / WWF-CanonWWF is one of the world’s largest and most experienced
independent conservation organizations, with over
5 million supporters and a global network active inmore than 100 countries.
WWF’s mission is to stop the degradation of the planet’s
natural environment and to build a future in which humans livein harmony with nature, by conserving the world’s biologicaldiversity, ensuring that the use of renewable natural resources
is sustainable, and promoting the reduction of pollution andwasteful consumption.

A WWF International production
Written and edited by Barney Jeffries, barney@ngomedia.org.uk
Photo commissions and research by Paul Sunters
Printed by Canon Europe

Published in March 2014 by WWF – World Wide Fund For Nature(Formerly World Wildlife Fund), Gland, Switzerland.
Any reproduction in full or in part must mention the title andcredit the above-mentioned publisher as the copyright owner.
© Text 2014 WWF
All rights reservedISBN 978-2-940443-83-3

Contents
overview
Foreword from Yolanda Kakabadse

5

A message from Jim Leape

6

Virunga – Draw the Line

10

Seize Your Power

14

Changing lives

18

Water risk and responsibility

22

Rising to global challenges

26

Our partnerships
Corporate partnerships

30

Public sector partners

31

Our donors

32

financials
WWF International accounts 201336

governanceWWF International directors

40

WWF International board of trustees 2013

41

The WWF Network

42

WWF-INTWWF-INT
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2012
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© Earth Hour

Millions of people in 152 countries pledged their support for a living planet during Earth Hour 2013.

FOREWORD FROM
yolandaKakabadse

The President of WWF
International explains whyenergy issues are at thecentre of this year’s review© WWF-Canon / Richard Stonehouse

The world is using more energy than ever as
populations and economies grow. At the same time,
we need to find ways to provide for the hundreds ofmillions of people who have no access to modern energy – as well as the extra 2
billion people who will join the human race between now and 2050.
But in meeting our energy needs with fossil fuels, we are paying a terrible price.
Climate change threatens so many of the species and places WWF has fought so hardto protect, as well as bringing huge social costs. And the search for new sources of oil
and gas to exploit threatens vital habitats, from the Arctic to the Amazon to Virunga,
Africa’s oldest national park.
Finding ways to bring clean, affordable energy to all, in a way the planet can sustain,
has never been more urgent. That’s why we’ve made energy and climate change thefocus of this year’s annual review.

Yolanda Kakabadse
President
WWF International

One of WWF’s great strengths is that we are able to make the link between the
global and the local. Fixing our broken energy system will require bold actions bygovernments, banks and big businesses at the global level: we play a key role ininternational climate negotiations, and have a material influence on the policies
and spending decisions of major financial institutions and development agencies.
Equally, transformation has to happen at home and at the local level: through ourfield projects, we’ve demonstrated how renewable energy can meet people’s needs
while helping to protect vital habitats.
WWF is determined to find solutions to the big challenges the planet faces and act
upon them, globally and locally. Our ability to do so owes much to the leadershipand vision of Jim Leape, who stepped down after eight years as Director General of
WWF International at the start of 2014. I would like to thank Jim for all he has done
to make WWF a more effective, dynamic and truly global organization as we seek tobuild a future in which humans live in harmony with nature.

“Finding ways to bring clean, affordable
energy to all, in a way the planet cansustain, has never been more urgent.”

WWF-INT Annual Review 2013 page 5

Overview

A message fromJim Leape© WWF-Canon / Richard Stonehouse

In his last year as
Director General of
WWF International,
Jim Leape explains
why, despite theformidable challenges ahead, heremains optimistic

How can we sustain the rich diversity of life on Earth as we provide food, water andenergy to a human population set to pass 9 billion by 2050? How can we avert thedevastating impacts of climate change? How can we ensure economic development
doesn’t come at the expense of the natural wealth that all of us depend on?
These are some of the biggest questions facing humanity today. And I believe thatWWF has a vital role to play in finding the answers.
“Today humanity has
to answer the biggest
questions it has everfaced. And I believe
WWF has a vital roleto play in finding theanswers.”
Jim LeapeDirector General
WWF International

This is an extraordinary organization. Working in more than 100 countries, we areunited across cultures and across geographies by our passion for saving life on Earth.
That’s the secret to WWF – it’s the thread that binds us together, and has done for 50
years. It makes us tenacious and determined, and it inspires people the world over.
We are able to mobilize multitudes in this cause. One of the most exciting
developments in my time with WWF is Earth Hour, which each year moves hundredsof millions of people in 150 countries to speak out and, increasingly, to take action.
Last year’s international illegal wildlife trade campaign showed the potential we haveto galvanize the public and political leaders. With an army of supporters behind us,
we secured unprecedented commitments from heads of state and global institutions:
we are now in a much better position to beat wildlife crime than we were a year ago.
We’re focused on solutions, which means we’re willing to work with everyone who
is serious about making a difference. That’s taken us into new territory over recent
years, particularly in our deep engagement with the private sector in more and more
ambitious conservation collaborations. Increasingly, our work with business goesbeyond partnerships to looking at how we can influence whole sectors.
Most importantly, we are both local and global. In each country important to ourwork, WWF is a trusted local voice – working with communities to show how
conservation and development can come together to benefit people and nature, andto translate those solutions into national policy. We are also able to join forces tospark action across national boundaries, to bring governments together in a place
like the Congo Basin or the Coral Triangle, and to work with companies to drive
sustainability into global markets.

WWF-INT Annual Review 2013 page 6

A message from Jim LeapeOver the past few years, we have committed ourselves to developing these strengths– to building strong, influential WWF organizations in the countries that will bemost important to our success, and forging an even more cohesive, more powerfulglobal network. We are bringing even greater focus to engaging strategic partners
in the private sector and beyond in far-reaching collaborations and, through major
global campaigns and through Earth Hour, empowering citizens and consumers –and mobilizing them to act.
There are, of course, huge challenges ahead of us. But during my time at WWF, I haveseen us achieve things that seemed impossible. Who would have thought, 10 years
ago, that a conservation group could play an instrumental role in changing the global
market for palm oil or for tuna? That we could get businesses working together with
their competitors to tackle sustainability issues? That the Chinese government would
commission us to assess the country’s ecological footprint? That we could bring
together world leaders to save tigers and tackle the scourge of illegal wildlife trade?
It has been my privilege to serve as Director General of WWF International for thelast eight years. I would like to thank all of you who, through your support, havehelped us do extraordinary things. And I look forward to the extraordinary things
WWF will achieve in the future.

NEW DIRECTOR GENERAL© BirdLife International

We’re delighted to welcome Marco Lambertini as
our new Director General from 1 May 2014. Dr
Lambertini, who is currently chief executive of
BirdLife International based in Cambridge, UK,began his association with WWF as a youth
volunteer fundraiser in his native Italy. He boasts
25 years of global conservation leadership and is a
published author.

Follow the WWF International Director General on Twitter at @WWF_DG

WWF-INT Annual Review 2013 page 7

AN UNCERTAIN OUTLOOK
A ranger surveys the scene in Virunga National Park, Democratic Republicof the Congo (DRC). Few places on Earth contain so many species ofmammals, reptiles and birds or such an extraordinary range of landscapes.
Yet the future of this World Heritage Site hangs in the balance. Soco
International PLC, a UK-based company, is exploring for oil within theboundaries of the park.
Virunga isn’t the only priceless place under threat as fossil-fuel companies
go to ever greater lengths to find their next fix. Oil developments aregathering pace in the Arctic – though no proven method exists for dealing
with an oil spill in the hazardous, icy waters. Ecuador has given the goahead for oil drilling in Yasuni National Park in the Amazon rainforest,
one of the most biodiverse places on the planet. Australia plans to dump
5 million tonnes of dredging waste within the Great Barrier Reef marine
park as it builds one of the world’s largest coal ports.
Where will the destruction end? Where do we draw the line?

© Brent Stirton / Reportage by Getty Images / WWF-Canon

Overview

VIRUNGA

More than half a million people
around the world have signed ourpetition to keep oil exploration
out Virunga National Park. Raymond Lumbuenamo,
Country Director of WWF-DRC, explains why the
campaign is so important.
To me, as a Congolese man, Virunga is the mother park. Nowhere else can you findsuch wonders. As Africa’s first national park, it gave birth to conservation on thecontinent. I think we have a moral obligation to defend it – not only for the sake of its
wildlife and natural beauty, but because of its huge importance to the livelihoods ofthe people living there.
Despite years of conflict on its doorstep, the park has survived. Its spectacular
landscapes remain a haven for rare and remarkable wildlife, its natural resources
a lifeline for local people. But now oil exploration, led by UK company Soco, could
destroy it forever. Virunga – a World Heritage Site – is one of the last places on Earthwhere you should go looking for oil. Yet 85 per cent of the park has been allocated asoil concessions and Soco may soon start seismic testing.
Oil exploitation in Virunga could see the park lose its protected status and its placeon the list of World Heritage Sites. Then there would be no rules to protect its forest
core – home to the last remaining mountain gorillas, embattled forest elephants,
unique okapis, and our chimpanzee cousins.
More than this, the health and economic well-being of my fellow citizens is at risk
– as Soco’s own impact assessments admit. These are our parents, our brothers andsisters, and they rely on natural resources for their daily lives. The fishing industry
on Lake Edward, where Soco is planning its surveys, employs thousands of people. If
you pollute these waters, the fishermen have nowhere to go. If you spoil these soils,
the farmers have nowhere to go.

OIL EXPLORATION PUTS
LONG-TERM SUSTAINABLE
DEVELOPMENT INJEOPARDY

My country has a long and bloody history of being exploited for its natural resource
wealth, yet it remains one of the world’s poorest countries. Oil exploitation will dolittle to improve the lives of local people. Instead, it will jeopardize our chances ofbringing peace, security and long-term sustainable development to eastern DRC.
Even today Virunga National Park is worth nearly US$50 million in annual revenue
to DRC, but if our ecotourism industry is given a chance to develop it could bring inmuch more. Sustainable tourism can benefit people and wildlife and build stability.
Oil exploitation damages the environment and is likely to inflame civil unrest.
Oil exploration in Virunga must be stopped. Here in DRC we will not give up thefight. And with the strength of the whole WWF network behind us, we will win.

DRAW THE LINE
WWF-INT Annual Review 2013 page 10

Virunga: Draw the LineTo prevent theworst impacts ofclimate change,
we need to leave
fossil fuels in
the ground. Yet
wild places andspecies fromthe Arctic to
the Equator
are directly
threatened byoil, gas and coaldevelopments.
We have to stop
the destruction
before it’s
too late.

GREAT BEAR COAST – No place for an oil pipeline
With its towering temperate rainforests, free-flowing
salmon rivers and teeming seas, Canada’s Great Bearcoast is one of world’s richest and most spectacular
ecosystems. Over the last two decades, we’ve worked
hard with local people, forestry companies andthe government of British Columbia to protect andsustainably manage its forests. Similar work is under
way to manage the sensitive marine environment. But
all this could be at risk from a massive oil pipeline thatwould cut right through the heart of the region. With
the local indigenous First Nation communities, we’remobilizing action to oppose this disastrous plan.

US$1.3 bN

THE area’s ocean-based
economy is worth
US$1.3 billion andsupports 10,000 jobs
in fishing and tourism.
An oil spill would be
devastating, andcould cost billions
more to clean up

GREEN TURTLES – Feeding in oily waters
Green turtles always returnto the beach where they wereborn to lay their eggs

Every year, oil spills kill birds, turtles and othersea creatures, and pollute marine ecosystems.
Endangered green turtles are particularly at risk:
unlike other species, they continue to feed oncontaminated seagrass and algae. Exposure to oil
pollution can severely damage their health andtheir chances of successfully reproducing, and thesurvival of hatchlings.

PALAWAN, THE PHILIPPINES – Coal power or clean power?
With breath-taking landscapes and an extraordinary
range of wildlife, Palawan is one of the most beautiful
islands in the Philippines. A planned 15 megawattcoal-fired power plant threatens to disrupt the delicate
balance of this UNESCO Man and Biosphere Reserve.
Yet the island – and the rest of the Philippines – could
generate just as much energy using clean, renewablesources like small-scale hydro, solar and wind power.
These would also bring more jobs and produce cheaper
electricity. We’re supporting local opposition to theplan, and working with the Department of Energy on
an alternative energy development plan for the province.

¼ of all species
in the Philippines and½ of the world’s coral
species are foundaround Palawan

PANTELLERIA – Oil threat to the Mediterranean’s “black jewel”
The wild, unique landscapes of the volcanic island of Pantelleria, in the
Sicilian Channel between Europe and Africa, are protected. But its rich seas –home to Mediterranean mantas, fin whales, white sharks, bluefin tunas, dolphins,
hundreds of sea turtles and the last population of monk seals – are not. Thesemarine species and the productive fishing industry are at risk from expanding
oil drilling in the area.

WWF-INT Annual Review 2013 page 11© naturepl.com / Andy Rouse / WWF-Canonan eye on the future
Only around 880 mountain gorillas remain in the wild, and about 200of them live in the hills of Virunga National Park. Across the border in
Rwanda and Uganda, gorilla tourism projects have revitalized communities
and helped increase the gorilla population. Sustainable tourism in Virunga
has the potential to create thousands of jobs and bring in US$235 million
a year, which would benefit people and wildlife. But this is only likely tohappen if the park is properly valued and protected.
Fossil-fuel extraction brings short-term profits for the few. Greendevelopment, based on sustainable use of resources and carefulstewardship of natural capital, can deliver long-term prosperity forthe many.

Overview

seize yourpowerWith global climate talks stalling, weneed a power surge in renewable energy
investment, says Samantha Smith, head of
our Global Climate and Energy Initiative

UN climate negotiations are stuck: they are not delivering thechange we need at anything like the speed at which we need it.
In Warsaw in November, the world’s governments showed such little commitment
that, along with NGOs and social movements from every corner of the Earth, we
decided our best course of action was to walk out in protest.
It was the last thing we wanted to do, and of course we’re not walking away from theprocess – when the talks resume in Lima in December 2014, we’ll be pushing harderthan ever for a global climate deal. But the need for another approach is clearer
than ever.
The solution to avoiding dangerous climate change is practical, possible andnecessary: we have to switch from fossil fuels to clean, renewable energy as soon as
possible. And that’s what our Seize Your Power campaign is about.
The energy investments we make over the next few years will largely determine
whether we can avoid catastrophic climate change in the long term. So we’rechallenging governments, financial institutions and pension funds to kick thefossil fuel habit and instead channel an additional US$40 billion into renewableenergy by 2017.

we have to switch fromfossil fuels to clean,renewable energy assoon as possible

Change is happening – and that extra US$40 billion could tip the balance. New
investments in renewable electricity already surpass those in oil, coal and gas. Despite
the lack of a global climate agreement, around 140 countries now have renewableenergy targets, providing more certainty for investors. In China, renewables alreadymake up more than half the new power capacity being installed. South Africa invested
around 1 per cent of its GDP into renewable energy in 2012. In parts of India, solar
power – which has created more than 100,000 jobs – is as cheap as coal.
In a significant development this year, the World Bank committed to phasing out
funding for new coal power plants except in rare circumstances. The European
Investment Bank, the world’s largest public financial institution, and European Bankfor Reconstruction and Development soon followed suit. In the US, San Francisco andSeattle were among 10 cities that pledged to drop fossil fuels from their pension funds.
Meanwhile, it’s beginning to dawn on investors that fossil fuel companies’ assets may
be dangerously over-inflated. If the world is to have any chance of keeping climatechange within safe limits, then around four-fifths of listed fossil fuel reserves muststay in the ground – making them effectively worthless.
A clean energy future is possible. And it must start now.

WWF-INT Annual Review 2013 page 14

Seize Your Power

We’re mobilizing people around the world to take action
for nature and the climate
EARTH HOUR

EARTH HOUR
2013

152 COUNTRIES ANDTERRITORIES
7,001 CITIES AND TOWNS
105,801 MEDIA ARTICLES
345 MILLION SOCIAL
MEDIA VIEWS

Earth Hour is growing every year, as millions of people across every continentswitch off their lights for an hour to show they care about the planet we share. And
increasingly, this symbolic action has a tangible impact:• Earth Hour’s I Will If You Will campaign on YouTube has attracted 4 million
participants, and more than 200,000 individuals, businesses, organizations andgovernments have pledged to take action for the planet far beyond the hour.
• In Uganda, the first Earth Hour Forest is being planted. Botswana has pledged
to plant more than a million indigenous trees over the next four years to restore
degraded areas.
• Russia and Argentina both passed legislation to protect their seas following
Earth Hour 2012 campaigns, and Earth Hour 2013 in Russia collected more than
100,000 signatures to petition for a ban on industrial logging across an area twice
the size of France.
• Vancouver, Canada, was named the first Global Earth Hour Capital for its
impressive efforts to reduce carbon emissions and switch to renewable energy.
• While lights went out elsewhere, they went on for the first time in several Indianvillages, thanks to an initiative to install solar power.

NORWAY BANS OIL EXPLORATION IN LOFOTEN
In October, following a decade-long campaign by WWF, the Norwegian government
pledged not to open up the Lofoten islands and neighbouring coastal areas for oil
exploration. Lofoten is home to the spawning area for the world’s largest cod stock,
the largest known cold-water coral reef, and one of Europe’s biggest seabird colonies.
Despite pressure from the oil and gas lobby, the government agreed that the area’s
biodiversity is worth far more over time than short-term income from oil.

WHALE REPRIEVE

150
150 grey whales
remain in the western
north Pacific

Critically endangered western grey whales won a reprieve in October after a
Russian energy consortium delayed plans for a new oil platform near the whales’
summer feeding grounds. Just 150 grey whales remain in the western north Pacific,
where they already suffer disruption and noise pollution from two existing oil
installations. After a campaign by WWF and others that targeted both the company
and its investors, Sakhalin Energy postponed its decision on whether or not tobuild the platform until 2017. However, the whales remain at risk from other energy
developments and the potential of a catastrophic oil spill in the sub-Arctic waters.

WWF-INT Annual Review 2013 page 15

livelihoods on the line
These fishermen are among some 50,000 people who depend on Lake
Edward for their livelihoods. The lake, part of a wetland of international
importance, is where Soco is exploring for oil. Activities like exploratory
drilling could be damaging to aquatic life – and if oil exploitation begins,pollution could be devastating.
Sustainable enterprises like fishing and eco-tourism offer better opportunities
for local people than extractive industries.

© Brent Stirton / Reportage for Getty Images / WWF-Canon

Overview

CHANGING
LIVES

Protecting wildlife-rich forests, reducing
greenhouse-gas emissions, improving healthand strengthening livelihoods – it’s amazing
what a simple biogas stove can do

It’s fair to say biogas has changed Mohan’s life. Mohan and his wife
Thagiya live in Madhuban, a small village in Nepal’s Terai Arc – alandscape of mountains, forests and grasslands, where tigers, elephants
and rhinos still roam. Many of the region’s 6.7 million inhabitants, like Mohan andThagiya, rely on natural resources for their livelihoods. But with a growing humanpopulation, these are coming under threat. Around Madhuban, much of the once lush
woodland has been felled for firewood.
Over the last few years, WWF-Nepal has been working in the Terai Arc to develop
alternative livelihoods and take the pressure off forests. Biogas digesters, which
mix human or animal waste with water to produce methane gas for cooking, areone solution. Working with a local cooperative, WWF has subsidized theconstruction of 7,500 biogas units – which are connected to a household toilet,
helping to improve sanitation.
Mohan was one of the first people in his village to install a biogas digester, taking out
a loan of 12,000 rupees (around US$160) from the local cooperative to pay for it. He
was able to pay back the loan much sooner than he thought. Instead of spending hours
a day collecting firewood, he can devote his time to more productive activities, likevegetable farming.
The residue from the biogas unit makes an excellent organic fertilizer, helping Mohanearn 135,000 rupees a year selling cauliflower, cabbage and potatoes. His income has
doubled – allowing him to install a water filter and solar lighting in his home, and pay
for his grandchildren’s schooling.
Thagiya’s life has been transformed too. Traditional rural houses like hers have nochimneys, and cooking with firewood can cause chronic respiratory diseases.
Now she has a smoke-free home, and food cooks much quicker. No longer tied to the
kitchen, Thagiya and other women are more involved in community life: shechairs two women’s savings and loan groups, which enable women to set up theirown businesses.

Each biogas unit
saves nearly 4.5
tonnes of firewood
and reduces CO2
emissions by 4.06
tonnes a year

Each biogas unit like Mohan and Thagiya’s saves nearly 4.5 tonnes of firewood andreduces CO2 emissions by 4.06 tonnes a year. Selling carbon credits from the firstseven years of the project has helped raise more than US$1 million, which has beenchannelled back into the communities so they can install more biogas units.
This year, WWF-Nepal signed an agreement with the Nepal government’s Alternative
Energy Promotion Centre to install another 20,000 biogas units in 81 villages acrossthe Terai Arc. Each one will mean more forest spared, more emissions avoided, andmore lives transformed.

WWF-INT Annual Review 2013 page 18

Changing lives

Big problems can have simple solutions – as WWF
projects around the world are proving
Some 2.7 billion people depend on wood fuel for cooking and heating: overharvesting of wood for fuel is one of the leading causes of forest degradation,
contributing to habitat loss and climate change. Around 1.3 billion people haveno reliable electricity supply, hampering their hopes of an education and a decent
livelihood. But clean, renewable energy can transform people’s lives, while reducing
their impact on the environment.

STREAM POWER
A MICRO-HYDROGENERATOR POWERS
MORE THAN 100
HOUSEHOLDS

Also in Nepal’s Terai Arc, we’ve installed micro-hydroelectricity systems, which
use water from a stream to run a generator. One such scheme near the village ofChaurikharka supplies more than 100 households in six villages with power forstoves, microwaves, rice cookers, fridges and room heaters. It’s saving hundreds oftonnes of fuel wood, reducing carbon emissions and indoor pollution, and improving
people’s lives.
At the other end of the scale, large hydropower dams in the wrong places can bedisastrous for people and nature. In places like the Amazon and the Mekong,
we’re promoting tools to minimize the impact of hydropower developments.

CHARCOAL FOR FORESTS
Along with oil exploration (see page 10), charcoal production is one of the biggest
threats to Virunga National Park in DRC. Wood is the main source of energy in DRC,
and demand has risen massively in recent years. Our Ecomakala project supports
people living around the park to grow fast-growing trees as an alternative source ofcharcoal. To date, they have reforested more than 6,000 hectares, taking pressure off
the park and giving local growers a sustainable source of income.
Meanwhile in the nearby city of Goma, we’re training local businesses to build
woodstoves that halve the amount of charcoal needed. This means a big saving forpoor households, and further reduces the pressure on Virunga’s forests. Since 2007,
45,000 low-cost stoves have been sold.

SOLAR EMPOWERMENT

Seven
Madagascan
women arebringing clean
electricity totheir villages after
training as solar engineers

In the forests of Madagascar, far from any mainstream electricity grid, seven womenare bringing solar electricity to 390 households in their home villages. Before, thesehomes either had no power at all or ran on expensive, polluting fuels like kerosene
and diesel or old batteries. Now villagers save time and money, and children cando their schoolwork in the evenings. The seven are among more than 300 women,
mostly grandmothers, who’ve already taken part in the Solar Engineer programme
at India’s Barefoot College, in conjunction with WWF. By demonstrating the benefitsof solar power and sharing their knowledge with others, they’re helping morecommunities to become sustainable and self-sufficient.
Meanwhile among the dense mangroves of the Sundarbans in India, WWF hashelped villagers set up their own community-owned solar power station. As well as
dramatically improving people’s living standards, solar streetlights are successfully
keeping tigers out of the villages around the Sundarbans Tiger Reserve. This canbe an effective way of eliminating human-wildlife conflicts – a major challenge inremote places where people live close to large and dangerous animals.
WWF-INT Annual Review 2013 page 19

HEALTHY HIPPOS?
An African jacana hunts for food on the hide of a hippopotamus in Virunga
National Park. Hippos play a key role in the park’s ecosystem, and areparticularly important to the fishing industry as their dung provides vitalnutrients for fish.
Virunga was once home to one of the world’s largest hippo populations,but rampant poaching saw numbers fall from 30,000 in the 1970s to just
600 in 2010. Today they are slowly recovering, which should boost fishstocks – but Soco’s plans for oil exploration puts their future in doubt.

© naturepl.com / Jabruson / WWF-Canon

Overview

water risk andresponsibility

Stuart Orr, head of WWF’s
Water Stewardship
Programme, explains how
we’re leveraging businessrisk to secure the future of
freshwater ecosystems

Businesses are realizing they can no longer take water for granted. One reason isthe chronic problem of poor governance. Governments have failed to keep up withincreased demand from growing populations. Another is climate change. With floods
and droughts becoming more frequent and more severe, water risk is more acute.
Business leaders are increasingly aware that water availability will affect their longterm profitability, and even viability. They can’t sit on the sidelines hoping someone
else will fix the problem.
WWF anticipated this trend, which is why we engage the companies, supply chains
and investors in our priority river basins. Companies are powerful players, and wewant to influence their actions to help create long-term solutions for people, nature andeconomies. So we’re creating tools, strategies and guidelines to help them look beyond
their factory walls, forge new partnerships and catalyse change at scale.
With our Water Risk Filter, for example, businesses and investors are able to assess
their specific water risks, depending on their geography and industry. In the year
since we launched it, more than 50,000 facilities have been assessed. That’s helping
companies and investors approach the problem in a more strategic and effective
way, and helping WWF bring together those who share a vested interest in creating
solutions. This includes governments and other organizations representing diverse
water users.
Our corporate partners are buying into this vision. For several years we’ve beenworking with The Coca-Cola Company on responsible water use and freshwater
conservation in the Yangtze, Mekong and Rio Grande/Bravo river basins and the
Mesoamerican Reef catchment, among others. We renewed the partnership this year,
expanding its scope to cover multiple issues affecting freshwater ecosystems, helpbalance the needs of business, communities and nature, and engage others to act.

our goal:
healthy freshwater
ecosystems andwell-managed river
basins that meet theneeds of all users

Similarly, we’re working with fashion retailer H&M on a new water strategy thatencompasses every area of the business – from training designers and buyers on
water impacts to engaging suppliers and other garment manufacturers. But H&M
understands it needs to look beyond its own operations. So we’re collaborating with
policymakers, NGOs, water institutions and other companies to support better
management of river basins that are important production hubs for the company,
focusing on the Yangtze in China and the Brahmaputra in Bangladesh.
Fundamentally, water challenges are management challenges. Through our water
stewardship work, we are trying to find the right incentives to bring the power ofthe private sector to bear on those challenges. The end goal is healthy freshwater
ecosystems and well-managed river basins that meet the needs of all users.

WWF-INT Annual Review 2013 page 22

Water risk and responsibility

Working with businesses helps us to multiply our
impact in many areas:
FORESTS

3x

Demand for woodfor fuel, timber andpaper is expected totriple by 2050

“Demand for wood for fuel, timber and paper is expected to triple by 2050. If we want tomaintain living forests, with all the benefits they provide and the wildlife they support,then working with the forestry industry is a must. As well as supporting companies
to improve forest management on the ground, we work with partners that can bringabout positive changes on a much greater scale. Mondi, for example, is taking a leadrole in promoting transparency and environmental responsibility in pulp and paper
manufacturing. With IKEA, we’ve transformed forestry practices across more than amillion hectares in Eastern Europe, helping to protect some of Europe’s last old-growthforests. P&G’s long-term commitment to buying all its paper products and packaging
from sustainable sources will influence a huge number of suppliers.”
Rod Taylor, Director of WWF’s Forest Programme

CLIMATE SAVERS

Climate Savers have saved
100MT of carbon emissions,equivalent to taking
30 million cars off the road

“Since 1999, we’ve been challenging businesses to cut their emissions through our
Climate Savers programme. More than 30 leading global businesses have shown
how reducing greenhouse-gas emissions can go hand-in-hand with business success,collectively saving over 100 million tonnes of carbon emissions in their own operations– equivalent to taking more than 30 million cars off the road. But that’s only thestart of the story. Now we’re working with them to magnify their impact by inspiring
industry peers, value chain partners and policymakers to take action, and to provide
carbon-efficient products and services that allow other businesses, organizations andindividuals to reduce their own emissions.”
Milan Kooijman, Climate Savers Coordinator

ARCTIC AWARENESS

300 millioN

Our Arctic Home
campaign featured on
more than 300 million
Coca-Cola packs

Through our corporate partnerships, we can reach and influence millions ofconsumers around the world. A picture speaks a thousand words, and ourpartnership with Canon helps us spread our message through powerful images.
Using images to record the state of climate change is a particular priority of thepartnership. In August, Canon supported a WWF expedition to Russia’s Laptev Sea tostudy the remote region’s polar bears and walruses, and how they are coping with theloss of Arctic sea ice. Meanwhile, our Arctic Home campaign with Coca-Cola is raisingawareness and funds to help protect polar bears and their habitat. The project, which
has already raised more than US$6 million through consumer and company donations,launched in Europe in January, with polar bears featured on more than
300 million Coca-Cola packs.

WWF-INT Annual Review 2013 page 23

© Brent Stirton / Reportage for Getty Images / WWF-Canon

BRIGHT SPARKS
This welder is at work on a community hydroelectric project in Mutwanga,
DRC, which uses water from Virunga. The project, set up by the Congolese
Wildlife Authority, will provide electricity to 25,000 people. It will also
power schools, a general hospital and an orphanage, as well as creatingjobs and business opportunities. At the same time, there’s a greater
incentive for nearby residents to look after the park’s forests and wetlands
which ensure the water supply.
Renewable energy like solar, wind, geothermal and small-scale hydropower
can transform the lives of communities that have little or no access toelectricity. And it can play a major role in the economies of developing
countries, which currently spend huge sums on expensive fossil-fuelimports and subsidies.

Overview

rising to global
challenges

Our Global Initiatives are big
responses to big challenges.
They cross borders andpush boundaries to create
real changes on a scale thatmatters. We’re aiming toconserve the world’s most outstanding natural places,
and to reduce the demands we make on nature where it
matters most. Here are some of our highlights from thelast year…
Global Climate and Energy

Our Seize Your Power campaign is calling for a shift in investment away from fossil
fuels into clean, renewable energy. The World Bank and the European Investment
Bank – the world’s largest public financial institution – sent a powerful signal when
they announced they’d phase out lending to coal power plants.

ArcticWe’re the only
environmental NGO
working throughout
the Arctic

The Arctic Council, the inter-governmental forum that deals with Arctic issues,
is using a mapping tool developed with WWF-Norway to support planning andecosystem management. As an official observer on the council and the only
environmental NGO working throughout the Arctic, we play an important advisoryrole on conservation and sustainability issues.

Coastal East Africa
In 2012, Mozambique announced its vision of a “green economy” built on sustainable
management of its natural riches. Now we’re working with the government andpartners including the United National Environment Programme and the African
Development Bank to put the vision into practice.

Green Heart of Africa

5.3M haof the Congobasin’s forests
are FSC certified

Forest Stewardship Council (FSC) certification in Cameroon passed 1 million
hectares in March. In total, 5.3 million hectares of the Congo Basin’s forests are
FSC certified, meaning they’re being managed in a way that supports conservation
and benefits communities.

Tigers Alive
We helped mobilize US$120 million toward the Tiger Action Plan to double the numberof tigers in the wild by 2022. Russia, Nepal and Malaysia have all introduced newlegislation to support tiger conservation.

WWF-INT Annual Review 2013 page 26

Corporate
partnerships
Risingto global
challenges

X2 Smart Fishing

The Russian pollock fishery achieved Marine Stewardship Council (MSC) certificationin September, meaning 70 per cent of all whitefish is now MSC certified. The numberof MSC products has roughly doubled every year since 2004. A recently publishedpeer-reviewed study confirmed that MSC-certified fish stocks are healthier than thosein other fisheries.

the number of MSC
products has doubled
every year since 2004

Market Transformation
Businesses representing 70 per cent of the global farmed salmon industry committed
to meet the standards of the Aquaculture Stewardship Council by 2020, minimizing
their impact on aquatic environments and ensuring all feed comes from certified
sustainable sources.

2

3

6
10
9

11

12

7
1

1
2

4

5

4

living amazon

5

cORAL TRIANGLE

9Living Himalayas

global Arctic
programme

6

Global Climate andEnergy10Market Transformation

china for a global shift 7

Green Heart of Africa

11

Smart Fishingcoastal east africa

Heart of Borneo

12

Tigers Alive

panda.org/amazon

panda.org/artic

3

8

panda.org/himalayas

panda.org/markets

panda.org/climate

panda.org/shift

panda.org/cea

panda.org/coraltriangle

8

panda.org/congobasin

panda.org/borneo

panda.org/smartfishingpanda.org/tiger

WWF-INT Annual Review 2013 page 27

© Brent Stirton / Reportage for Getty Images / WWF-Canon

SEEING THE WOOD FOR
THE TREES
The forests of Virunga are rich in biodiversity, but illegal charcoal
production is a major threat. Wood fuel accounts for over 90 per cent ofenergy consumption in DRC, and the price is soaring.
Worldwide, more than half of all wood consumed is used for energy. In
many areas, this is unsustainable – but it doesn’t have to be. Around
Virunga, WWF is working with communities to establish fast-growing
tree plantations as an alternative energy supply. We’re also helping them
improve charcoal-making techniques and promoting more efficient stoves
that use half the amount of charcoal.

Our partnerships

Corporate
partnerships

For a future where humans livein harmony with nature, we needbusiness on board“For WWF, corporate partnerships are about creating change on the issues thatare important to us, in the areas where our partners are important actors and on
issues that are important to them. These transformational partnerships are about
multiplying our impact by optimizing what each company is best able to influence. For
one, that might mean using its leadership position to move the market for a particularcommodity toward sustainability. For another, it might be about its ability to scale up
our message and to influence the hearts, minds and habits of millions of consumers.
And for another, it may be about investing money to leverage public or private
investment in large-scale conservation programmes.
Our partnerships are built on the principle of collaboration. The issues we’re dealing
with in the 21st century – from climate change to water risk to deforestation to meetingthe needs of another 2 billion human beings – are increasingly interdependent. And
that means the solutions are increasingly complex. It’s through collaboration that wewill be able to identify and implement the solutions the world needs.”
Maria Boulos, Director of Corporate Relations“It’s throughcollaboration that we will
be able to identify andimplement the solutions
the world needs.”
Maria Boulos
Director of
Corporate Relations

Our largest global corporate partnerships in 2013:
Avon

H&M

Nokia

Canon Europe

HSBC

P&G

The Coca-Cola Company

IKEA

Unicredit

EcosiaLafarge

Duke of Edinburgh Conservation Medal“The sheer size and complexity of the issues we face today can only be resolved
through large-scale international partnerships and other forms of collaboration.
WWF has set the standard in driving these partnerships and in helping to make theworld a better place for all.”Paul Polman, CEO of Unilever, who was awarded the 2013 WWF Duke of
Edinburgh Conservation Medal – our highest conservation accolade. Unilever has
used its position as one of the world’s largest consumer goods companies to help
build sustainable supply chains.

WWF-INT Annual Review 2013 page 30

Our partnerships

Public sector
partners

We work with governments,
international development agencies andfinance institutions to put sustainability
at the heart of development

By working with public sector partners, we influence theprogrammes, policies and investments that will shape thefuture of the planet. Our work includes running joint programmes and events,
developing sustainable development policies and strategies, and bringing together
governments, civil society and the private sector to tackle shared challenges. We
also build our partners’ capacity in conservation and sustainability, through sharing
information and knowledge, transferring skills and tools, and staff exchanges.
Highlights of our work in 2013 included:• Working with the African Development Bank to combat illegal wildlife trade.
At the bank’s annual meeting in Marrakech, President Dr Donald Kaberuka
warned that poaching and illicit trade of wildlife products is a major threat tosecurity and development in Africa. The “Marrakech Declaration” proposed 10
critical actions governments can take to curb wildlife crime.
• Collaborating with the Asian Development Bank on water. We played a key rolein events including the second Asia Pacific Water Summit in Chiang Mai, where
we launched a series of publications for improving water management in China,
and the Asia Water Week, attended by 600 representatives from the worlds ofdevelopment, academia, civil society, business and the media.
• Helping our partners understand the value of natural capital. Careful stewardshipof ecosystems and natural resources brings long-term economic, social andenvironmental benefits that far outweigh the short-term financial gains fromunsustainable exploitation. We’re promoting this approach in places including
Borneo, the Greater Mekong and Mozambique.
• Becoming a Global Environment Facility (GEF) Project Agency. The GEF is
one of the world’s biggest sources of funding for conservation and sustainable
development programmes. We’ll now be able to take charge of implementing GEF
programmes – becoming, along with Conservation International, one of only two
NGOs to do so.
• Working to support better forest management with EuropAid. We’re running
projects to make forest management more environmentally and socially
responsible in the Caucasus, Central Africa and the Greater Mekong, as part of theEuropean Commission’s Forest Law Enforcement and Governance programme.

Our public sector partners

Japan – JICA

Multilateral agencies

Bilateral agencies

Netherlands – DGIS

African Development Bank

Australia – AusAID

New Zealand – NZAid

Asian Development Bank

Austria – ADA

Norway – Norad

European Commission – EuropeAid

Canada – CIDA

Sweden – Sida

Global Environment Facility

Denmark – Danida

Switzerland – SDC, SECO

Inter-American Development Bank

Finland – MoFA

United Kingdom – DFID, Defra

UN Development Programme

France – AFD, FFEM

United States of America – USAID,
USDA, DOS, USFWS, NOAAUN Environment Programme

Germany – BMZ, BMU, KfW, GIZ

The World Bank GroupWWF-INT Annual Review 2013 page 31

Our partnerships

Our donors

Our mission depends upon the vision andgenerosity of those who support us

From the individuals whose personal gifts are critical to advancing our work, to trusts
and foundations funding large-scale conservation projects, WWF depends on thefinancial support of those who care about the planet. We’re grateful to everyone whose
support is helping us to stop the degradation of the planet’s natural environment andbuild a future in which humans live in harmony with nature.
The Campaign for a Living Planet, which helps fund our priority programmes,
continues to be the focus of our fundraising efforts. We aim to raise US$100 million
over five years to achieve the ambitious goals of these initiatives and catalyse change
on an even greater scale. By June 2013, pledges reached almost US$54 million, withseveral new partners joining the campaign. As ever we are grateful to the chair of
the Campaign for a Living Planet Steering Committee, André Hoffmann, for his
inspiring leadership, and to other committee members for their active involvement.
WWF International has four levels of partnership and engagement corresponding togiving levels for the Campaign for a Living Planet and other priority programmes: the
Honorary Circle, Conservation Leaders, Conservation Champions and Conservation
Partners. We would like to thank and recognize all of our donors under thesecategories who have provided leadership and generous funding support for ourconservation work. Together we are creating transformational changes to protect ourplanet’s biodiversity and reduce humanity’s footprint.
Honorary Circle• This year the Hoffmann family, through the MAVA Foundation, has
supported important conservation projects, from water stewardship in the Sebou
river basin in Morocco to helping conserve the critically endangered saiga antelope
in Mongolia. MAVA funding has also helped launch the first transboundary
national park in the Balkans and keep rivers free-flowing in the Danube basin.
MAVA continues to generously support our Campaign for a Living Planet andfund the Luc Hoffmann Institute, which secured a world-class director,
Professor Joshua Tewksbury, to lead its innovative work on conservation
science, policy and practice.
• Miel de Botton provides ongoing support to our Campaign for a Living Planet
Leadership Fund as well as WWF’s oceans and marine work to secure sustainablemarine futures in globally critical places and our global climate and policy work,with a particular focus on China.
• For over 10 years, Kristian Parker and Oak Foundation have supported ourefforts to reform the EU Common Fisheries Policy – and this year we saw successwhen the European Parliament voted in favour of sustainable fisheries. Oak
Foundation is also an important partner for our Arctic and Global Climate andEnergy initiatives and is a critical funder of our campaign to keep oil explorationout of Virunga. Oak Foundation continues its long-standing commitment to ouryouth volunteer programme Explore!
• Through Fondation Segré, Dr Claudio Segré is supporting WWF and
TRAFFIC’s global action plan against poaching and illegal wildlife trade to help
enhance protection for threatened species, elevate the profile of wildlife crime at
the highest levels and address demand reduction. Fondation Segré also supports
our work to protect the biodiversity of Cameroon’s Campo Ma’an National Park and
our Smart Gear competition to inspire innovative fishing gear that reduces bycatch.

WWF-INT Annual Review 2013 page 32

Our donors• One Honorary Circle member, who wishes to remain anonymous, supports ourTigers Alive Initiative – specifically our work in India and Nepal across the Terai
Arc landscape. Together we are making progress to protect the last remaining tiger
refuges and double the number of wild tigers by 2022. Thanks to this generous
support we aim to create the largest interconnected tiger population in the world.
• Another Honorary Circle member who prefers to remain anonymous has provided
WWF with the core funding to develop and run the Living Himalayas Initiative, toconserve the rich biodiversity and sensitive mountain landscapes across Bhutan,
India and Nepal.
Conservation Leaders

Audemars Piguet
Foundation

Forest conservation and sustainable livelihoods inthe Heart of Borneo

Philippe Bertherat

Campaign for a Living Planet Leadership Fund

Sergi Ferrer-Salat

Campaign for a Living Planet Leadership FundPatrick and Valentine
FirmenichGlobal marine conservation work, in particularmarine protected areas and marine turtles

GoodPlanet and ETC Terra

Prevention of deforestation and forest degradationin Madagascar

F. Hoffmann-La Roche Ltd. Campaign for a Living Planet Leadership Fund
Fondation Lombard Odier

Promotion of sustainable and environmentallyfriendly financeFondation Montagu

Protection of the blue whale and marine
biodiversity in Chile

Fondation Philanthropia(Carlo Fund)

Global campaign to stop illegal wildlife trade

The Prince Albert II of
Monaco Foundation

Protection of the Amur tiger in north-east China;conservation of the Atlantic bluefin tuna;securing freshwater ecosystems in the Himalayas;sustainable management of natural marine
resources and environmental educationin Madagascar

Maria Reig-Moles

Campaign for a Living Planet Leadership Fund

Jaqui Safra

Species conservation and the illegal wildlife
trade campaign

Fondation Salvia

Explore! youth volunteer programme

Pierrette Schlettwein

Amur tiger conservation in the Russian Far East

Jean-Marie Solvay

Renewable energy work in Madagascar

Ursula Streit

Biodiversity conservation in Papua New Guinea’s
Kikori river basin

UEFA

Global campaign on renewable energy to help
tackle climate change

Fondazione Zegna

Giant panda and habitat conservation in
Qingling, China

WWF-INT Annual Review 2013 page 33

Our partnerships

Conservation Champions– Fondation Albatros– Mohammed Al Naki
– Robert de Balkany– Fondation de bienfaisance dugroupe Pictet– Georg Waechter Memorial
Foundation, Vaduz– Stichting Gillès– Yolanda Kakabadse– Leonardo Lacerda– Lennart Blecher and family– HRH Prince Robert de Luxembourg– Kevin Click and family– Manotel Hotel Group– Philippe and Dorrance d’André– Patrick Odier– Claude Demole– Thierry Pierson– Sophie Firmenich– Hans-Rüdi Spillmann– Famille Firmenich– G. H. Thyssen– First Names (Jersey) Limited –Trustee of the Net Trust– Von Duhn Stiftung– The Hugh Symons Charitable Trust
Conservation Partners– Peter and Marie-Edith Böckli

– Les Dames D’Ici– Moiz Benkohen– Investec Asset Management– Ice Cloud AG– Pierre-André Maus

– Quincy Hunsicker– Poseidon Arctic Voyages– Richard Ivey

– Scobag Private Bank

– The family of Jade Peduzzi– Nicolas Tamari– Chris and Tessa James
Thank you also to the members of The 1001: A Nature Trust for their loyalty andsupport, all other donors who support our Campaign for a Living Planet and all those
who prefer to remain anonymous.
Finally, we would like to thank all those who have pledged to support WWF throughtheir will, leaving a legacy for future generations.
Campaign for a
Living Planet
Steering Committee

Chair
André Hoffmann
Members
Philippe Bertherat

Kristian Parker

Alejandra Moore Mayorga

Guillaume Taylor

WWF-INT Annual Review 2013 page 34

© Brent Stirton / Reportage for Getty Images / WWF-Canon

Children playing on the shores of Lake Edward, Virunga National Park. The lake, under threat from oil exploration, provides
a living for many of their families.

Financials
WWF International: Income
and Expenditure two-yearsummary 2012 and 2013

Financial year*		2012
CHF’000

2013
CHF’000

2013
EUR’000**

WWF National Organizations (1)***

85,952

87,20371,642

Individuals (1)5,597

10,645

8,746

122

396

326

6,139

10,685

8,779

15,41010,836

8,902

42,02756,042

46,041

472

495

407

Financial income/(loss) - net(3,196)

91

74

Other

1,417

1,212

996

Total

153,940

177,605

145,913

131,322

134,760

110,714– Conservation policy***

9,372

8,538

7,014

– Awareness

7,222

7,471

6,138

Network services andpeople development***

4,116

5,975

4,909

Network fundraising
capacity building

1,149

923

758

Fundraising

5,006

5,281

4,339

Finance and administration

6,407

6,478

5,322

Fixed assets and depreciation

625

666

547

Total

165,219

170,092

139,741

Operating surplus/(deficit)(11,279)

7,513

6,172

136

69

57

(11,143)

7,582

6,229

Operating income

Legacies and bequests
Corporations(1)

Trusts and foundations(1)

Public sector***Royalties (1)Operating expenditure
Conservation programmes***
Conservation policy and awarenessNon-operating items

Donations to endowment funds
Surplus/(deficit) after
non-operating items*Financial years cover the period 1 July to 30 June		**Average EUR exchange rate for the year: CHF 1.2172 = EUR 1***2012 figures reclassified

Notes to the accounts

1. Joint fundraising
Fundraising income (individuals, royalties, etc.) which is raised jointly with a
National Organization is recorded as income from National Organizations.

WWF-INT Annual Review 2013 page 36

Financials

WWF International:
Balance Sheet two-yearsummary 2012 and 2013

Financial year*		2012
CHF’000

2013
CHF’000

2013
EUR’000**

48,48465,79053,557

3,174

1,045

850

25,954

14,943

12,165– Recoverable taxes and other items

7,211

7,101

5,781

Fixed assets (2)

9,782

9,473

7,712

94,60598,35280,065

Accounts payable & accrued expenses

21,676

17,973

14,631Mortgage payable(3)

1,700

1,660

1,351

52,98358,93347,976

18,246

19,786

16,107

94,60598,35280,065

AssetsCurrent assets– Cash– Short-term bank deposits– Marketable securities

(1)

Total
Liabilities and funds

Operating funds(4)Capital and endowment
Total

(5)

*Financial years cover the period 1 July to 30 June**Exchange rate CHF 1.2284 = EUR 1, as at 30 June 2013

Notes to the accounts

1. Marketable securities
Marketable securities are shown at market value.
2. Fixed assets
Fixed asset purchases of land, buildings, building renovation, building equipment,
software and IT equipment by WWF International Secretariat exceeding CHF50,000
are capitalized and depreciated as appropriate.
3. Mortgage payable
Mortgage payable refers to the bank loan for the purchase and renovation of an officebuilding in Gland, Switzerland.
4. Operating funds
Operating funds are those funds available for expenditure on conservation, awarenessand public policy, National Organization support, direct fundraising, administrationand finance, and fixed asset expenditure.

Audited financial statements
are available on request

5. Capital and endowment
Includes The 1001: A Nature Trust, a trust fund built up through individual
membership contributions; the Sigvaldason Fund, a legacy from the late Mrs Gerda
Sigvaldason; the Endowment Fund built up primarily from the proceeds of the
WWF 25th Anniversary Coin Collection programme; the Prince Bernhard Scholarship
Fund for Nature Conservation, the income from which will be used to achieveconservation worldwide, including to help build conservation capacity, and provide
training and scholarships; and statutory capital of CHF20,000, representing the initial
capital of WWF.

WWF-INT Annual Review 2013 page 37

Financials

WWF Network: Income
and Expenditure* two-yearsummary 2012 and 2013

Financial year**		

2012
EUR’000

2013
EUR’000– Individuals (1)276,845

299,425– Legacies and bequests

63,52064,654– Corporations

61,67465,340– Trusts and foundations

48,611

41,280– Public sector

112,067

113,676– Others

10,617

13,427

17,851

20,220– Financial income/(loss) - net(786)

32,680– Trading net income

2,342

2,882

592,741

653,584– Programme (2)322,333

320,600– Conservation policy

28,33332,725– Education

16,981

20,435– Awareness

61,23073,174– TRAFFIC

3,511

4,598

104,628

105,095

49,121

57,478586,137

614,105

6,604

39,479Operating income
Individuals

Other donated income

Earned income– Royalties

Total
Operating expenditure
Conservation(3)

Fundraising
Finance and administration
Total
Surplus to support current
and future projects*The figures given show total WWF Network income and expenditure but do not represent consolidated
accounts. The network includes WWF International and its Programme Offices, and all the WWF National
Organizations and their Programme Offices.
**Financial years cover the period 1 July to 30 June for WWF International and all National Organizations
except: WWF-India (1 April to 31 March); WWF-Hungary, WWF-Italy, WWF-Norway, WWF-Spain and
WWF-Turkey (1 January to 31 December, preceding year).

Notes to the accounts

1. Individuals
Monies received from WWF individual supporters, including regular membershipdues and fundraising activities.
2. Programme
Costs of WWF Network global conservation programme.
3. TRAFFICThe TRAFFIC (Trade Record Analysis of Flora and Fauna In Commerce) network is
the world’s largest wildlife trade monitoring programme and is a joint programme of
WWF and IUCN – The World Conservation Union.

WWF-INT Annual Review 2013 page 38

Financials
Financials

WWF Network: Income and Expenditure 2013

INCOME

2%

9%

EUR654 million

OTHER

EARNED INCOME

17%

PUBLIC SECTOR

56%

6%

INDIVIDUALS

TRUST AND
FOUNDATIONS10%CORPORATIONS

Expenditure

1%

TRAFFICEUR614 million

9%

ADMINISTRATION17%FUNDRAISING

52%

PROGRAMME

12%

AWARENESS

3%EDUCATION

6%

CONSERVATIONPOLICYWWF International
Income increased by 15 per cent, mainly due to an increase in income from the public
sector (up 33 per cent), individuals (up 90 per cent) and corporations (up 74 percent), offset by a decrease in income from trusts and foundations (down 30 per cent).
Expenditure remained relatively stable with a slight increase of 3 per cent.
WWF Network
Total WWF Network income grew by EUR61 million to EUR654 million, an increase of
more than 10 per cent largely driven by increases in financial income (EUR33 million)
and income from individuals (EUR24 million).
Expenditure on the Network’s conservation activities grew by 5 per cent (EUR28
million). The resulting surplus of EUR39 million will be used to fund our ongoingprojects and programmes and help us to reach our conservation targets.
Peter Dickinson, Director of Finance and Administration, WWF International

WWF-INT Annual Review 2013 page 39

GovernanceWWF International
Directors*
Director General
Director General’s Office*As at March 2014

Mr Jim Leape
Dr Christopher Hails		– Network Relations
Ms Pascale Moehrle		– Executive Affairs

Conservation

Mr Lasse Gustavsson 		– Executive Director
Mr Zach Abraham		– Global Campaigns
Ms Susan Brown 		– Global and Regional Policy
Dr Carlos Drews		– Species
Dr Timothy Geer 		– Public Sector Partnerships
Dr Lifeng Li		– Freshwater
Mr Tony Long		– European Policy Office
Mr Richard McLellan		– Footprint
Mr Janos Pasztor		– Policy and Science
Mr Laurent Somé		– Africa Policy and External Relations
Dr Peter James Stephenson		– Conservation Strategy and Performance
Mr John Tanzer 		– Marine
Mr Rodney Taylor		– Forests

Programme Office
Management

Dr Roberto Troya		– Interim Programme Office Management
Ms Tiffany Becker		– Performance Development
Dr Maarten Kappelle		– Conservation Performance
Mr Frederick Kumah		– Africa/Europe

Communications andMarketing

Mr Sudhanshu Sarronwala		– Executive Director
Ms Winnie De’Ath		– Brand Communications
Mr Andy Ridley		– Executive Director Earth Hour

Operations

Ms Judy Slatyer		– Chief Operating Officer
Mr Pratik Bhatnagar		– Performance and Evolution
Ms Maria Boulos		– Corporate Relations
Mr Peter Dickinson		– Finance and Administration
Ms Linda Humphrey		– Global Information Communication Technology
Mr Christopher Hutton		– Truly Global Change Management
Mr Jean-Paul Jeanrenaud		– One Planet Leaders
Ms Shivani Wadhwa		– People and Organization Development

Development

Ms Carol Monoyios		– Development
Mr Jean-Paul Paddack		– International Business Development

Luc Hoffmann Institute
Legal

Dr Joshua Tewksbury		– Director
Mr Michael Rogers OBE– Legal Advisor

Ms Ayse Prager– General Counsel

WWF-INT Annual Review 2013 page 40

Board of trustee

WWF International
BOARD OF TRUSTEES 2013
President
Ms Yolanda Kakabadse (Ecuador)
Vice-President
Mr André Hoffmann (Switzerland)
Honorary Treasurer
Mr Markus Shaw (Hong Kong)
Trustees
Mr Antony Burgmans (The Netherlands)
Ms Cheryl Carolus (South Africa)
Mr Nitin Desai (India)
Mr Alvaro de Souza (Brazil)
Ms Obiageli Ezekwesili (Nigeria)
Mr Neville Isdell (Ireland)
Mr Adil Najam (Pakistan)
Mr Vince Perez (Philippines)
Ms Alison Richard (United Kingdom)
Mr Ed Smith (United Kingdom)President Emeritus
HRH The Duke of Edinburgh
Vice-Presidents Emeriti
S. Babar Ali (Pakistan)
Dr Luc Hoffmann (Switzerland)
The Hon. Mrs Sara Morrison (United Kingdom)

WWF-INT Annual Review 2013 page 41

Governance

THE WWF NETWORK*WWF Offices
Armenia

GuyanaSolomon Islands

Azerbaijan

HondurasSouth Africa

Australia

Hong Kong

Spain

Austria

Hungary

Suriname

Belgium

India

SwedenBelizeIndonesia

Switzerland

BhutanItaly

Tanzania

BoliviaJapan

ThailandBrazil

Kenya

Tunisia

Bulgaria

Laos

TurkeyCambodia

Madagascar

UgandaCameroon

Malaysia

United Arab Emirates

Canada

Mauritania

United Kingdom

Central African Republic

MexicoUnited States of America

Chile

Mongolia

Vietnam

China

MozambiqueZambiaColombia

Namibia

Zimbabwe

Cuba

Nepal

D.R. of Congo

Netherlands

Denmark

New Zealand

Ecuador

NorwayFinlandPakistanFiji

PanamaFrancePapua New Guinea

French Guyana

Paraguay

Gabon

Peru

GambiaPhilippines

Georgia

PolandGermany

Romania

Ghana

RussiaGreeceSenegalGuatemalaSingapore

WWF-INT Annual Review 2013 page 42

WWF Associates
Fundación Vida Silvestre(Argentina)
Pasaules Dabas Fonds(Latvia)
Nigerian Conservation
Foundation (Nigeria)*As at January 2014© Brent Stirton / Reportage for Getty Images / WWF-Canon

Many residents living near Lake Edward are concerned about oil exploitation putting their fishing industry livelihoods at
risk. Some have reported suffering from threats, intimidation and arrest for speaking out, but they bravely continue to draw
the line at oil in Virunga National Park.

1961• annual review 2013

WWF in numbers
100%

RECYCLED

WWF was founded in 1961

+100
WWF is in over 100 countries,
on 6 continents+5M
WWF has over 5 million
supporters+5,000WWF has over 5,000
staff worldwide

INT

This annual review was printed by Canon Europe on FSC paper, to reduce the environmental impact.
Several images used in this review were taken from the WWF-Canon Global Photo Network. Canon
Europe has worked in partnership with WWF since 1998, providing funding and in-kind support, with ashared vision of raising awareness of environmental issues and advancing conservation.

Why we are here
To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)
Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details and further information,please visit our international website at www.panda.org© NASA® “WWF” is a WWF Registered Trademark. WWF, Avenue du Mont-Blanc, 1196 Gland, Switzerland

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