Press Release
Cool Japan Fund Inc.
Tokyo, August 30, 2019

Investment in an Asia-wide Tour and Activity Platform
as the Accelerator of Japan Tourism Industry

Cool Japan Fund (CJF) is pleased to announce an investment of USD 10 million(approximately JPY 1.1 billion) in KKday, a leading travel platform in Asia dedicated to tours
and activities.

With the mobile revolution over the last two decades, Asian travelers are increasingly
shifting toward the FIT category (Free Independent Travelers), meaning that they prefer selfservice travel as opposed to traditional packages arranged by travel agencies. KKday plays its
part by offering a platform which provides a variety of unique local tours and activities. KKday
currently offers more than 25,000 products in more than 550 cities – from driving a camping
car in Hokkaido to scuba diving in Cebu, from chasing K-pop stars in Korea to tasting delicious
Xiao long bao in Taiwan, from major transportation tickets to mobile roaming solution, KKday
covers all travelers’ essential needs via an easy to use app.

Unlike most OTAs (Online Travel Agencies), KKday also emphasizes service quality. For
all the major destinations, KKday has worked with local partners to curate Signature Tours toensure the best service quality that’s up to Millennial traveler’s standards, including friendly andmultilingual tour guides, itineraries to the most Instagrammable spots, and last-minute booking
availability. KKday also launched VoIP phone service via it’s app to ensure the best customer
experience, allowing customers to reach out for immediate help during and after their trips.

As Japan is blessed with beautiful views, cultural heritage and amazing food, KKday
expects Japan to become one of the most popular destinations in Asia. KKday is aggressively
strengthening its Japan inbound business by cultivating a country-wide network with Japanesesuppliers and improving and intensifying their product portfolio and supporting their suppliers
by managing efficient operations via its tech-driven digital marketing capabilities.

The investment from CJF aims to solidify the strategic partnership with KKday in hopes
to increase marketing and promotional activities in Asia as well as expanding their network tolocal suppliers and municipalities in Japan. CJF foresees this partnership making a significant
contribution to the local economy in order to enhance the satisfaction of inbound tourists.

About KKday※“KKday” is the brand name of the business held under the company “KKday.com
International Company Limited” (Cayman Islands), an investee company of this partnership.

Established:May 2014

Locations:Taiwan, Japan, South Korea, Singapore, Malaysia, Indonesia, Vietnam,Philippines, Thailand, Hong Kong, China

Representative: Ming Chen, Founder and CEO
Business Details: Tours and activities marketplace, KKday
Homepage:https://www.kkday.com/ja (Japanese site)

KKday is searching for talented individuals who are interested in the online travel industry andwant to assist in the expansion into new regions by opening their new branches in Japan.
More details will be provided from the contact below.

KKday Japan Marketing: Maruyama (e-mail: marketing-jp@kkday.com)

Contact for details regarding this document:
Cool Japan Fund (PR representative: Yuge, Okuyama) Tel 03-6406-7500

(Reference)
Investment in an Asia-wide Tour and Activity Platformer
as the Accelerator of Japan Tourism Industry

Funding Structure(Existing Investors)
Strategic / VC
Founder
H.I.S. Co. Ltd
Line Ventures Co.
Angel Investor(New Investors)
Strategic / VC

Ltd., and others

USD 10 million(approximatelyy JPY 1.1 billion)

KKday’s contribution to Japanese tourism industry
Offer fascinating experiences for Asian tourists during
their travels in Japan

Asia’s leading tour and activity e-marketplace<Tour and Activities><Transportation><KKday’s Strengths>① Attractive tours for foreigners② Robust strategies in global market③ Data-driven and user-oriented marketing

Networking with Tourism Suppliers and Local
Governments in Japan・Increment of traveler’s consumption
・Temptation of experiencing local tourism<Restaurants>