Tomoe Takahashi
PartnerTokyo

Biography
Tomoe Takahashi is an experienced intellectual
property lawyer known for providing clients withpractical, commercially oriented advice tailored to their
specific needs and interests.

Phone

With extensive international experience, including
qualifications in three different countries, Tomoe has
lived and worked in Tokyo, the United Kingdom, Spain,and New Zealand, and regularly advises clients on
multijurisdictional issues. The depth of her experience
makes her the trusted adviser of choice for many
Japanese and multi-national clients, and she isfrequently asked to travel to client offices around theworld to audit their global IP portfolios.

EmailTomoe’s practice largely focuses on multijurisdictional
trademark enforcement and portfolio management.
She advises domestic and international clients on avariety of trademark issues, including enforcement oftrademark rights through criminal and civil litigation,
and with various enforcement authorities, advising on
anti-counterfeiting measures, filing and prosecuting
trademark applications, conducting trademark
clearance searches, and structuring stronger intellectual
property portfolios around the world.

Practices

Tomoe also counsels clients on intellectual property
issues arising from merger and acquisitiontransactions, including negotiating and drafting
intellectual property contracts, as well as trademark due
diligence. In conjunction with her M&A colleagues, she
has advised on a variety of transactions spanning a+81 3 5157 8259

Fax+81 3 5157 8210

tomoe.takahashi@hoganlovells.com

Languages
Japanese
EnglishIntellectual Property
Trademarks and Brands
IP and Technology Transactions
Litigation Services
IP Litigation, Arbitration, andAlternative Dispute Resolution
Products Law

Industries
Automotive and MobilityConsumer

broad range of industries including the automotive,consumer electronics, cosmetics, food and beverages,
gaming, chemical, and energy industries.
Tomoe’s clients also seek her counsel on product safety
and compliance issues that may arise in the product life
cycle, such as product safety regulations, labelling, andproduct recalls, including those relating tomanufacturing, supply chains, distribution, marketing,and end-users. Tomoe draws upon her extensive
intellectual property experience and her international
background to provide her clients with innovativesolutions to their most complex multijurisdictional
issues.

Representative experience
Advising clients on how to structure and implement
brand protection strategies, including conducting
regular audits of brand portfolios and presenting
various internal seminars to raise awareness of theimportance of brands within the companies.

Life Sciences and Health Care
Technology and Telecoms
Sports, Media and Entertainment

Areas of focus
Electronics and Consumer
Appliances
False Advertising and Unfair
Competition
IP Rights in Transactions
Product Compliance
Strategic Counseling and Portfolio
Development
Food and Beverages

Education and admissions

Advising on the IP related aspects of various joint
venture transactions, including trademark due
diligence, the creation of new brands, negotiating
license or assignment agreements, and the transfer ofintellectual property to the new entity.

Education

Advising a Japanese electronics manufacturer on its
potential global rebranding of its key business unit,
including conducting searches of multiple candidate
marks in multiple classes in over 100 different
jurisdictions.

Bar admissions andqualifications

Advising a Japanese confectionary manufacturer on its
actions against bad faith filers and its anticounterfeiting efforts in China, through a combinationof civil and administrative litigation, opposition andinvalidation actions.
Advising a Japanese medical devices manufacturer on
domain name registration and renewal, and global
trademark portfolio management, including clearance
searches, applications, and registrations.
Advising a Japanese consumer electronics company on

LL.B, with honors, Victoria Universityof Wellington

Japan - Daiichi Tokyo Bar
Association (Gaikokuho JimuBengoshi)
Solicitor, England and Wales
Republic of Ireland
New Zealand

Accolades
Tomoe is talented. She meets all mycriteria – quick responses; helpful,proper and accurate legal advice;its strategic global response to bad faith users of its
marks, including various litigations, oppositions,cancellation and invalidation actions worldwide.
Advising on damages caused by malfunction oflicensed products, and managing relevant procedureswith the European regulatory authorities.
Advising on product regulations and labeling regarding
cosmetics and food products worldwide.

Awards and rankings
Leading individual in Japan for Prosecution andStrategy, World Trademark Review 1000, 2018-2024
Leading individual in Japan for Enforcement andLitigation, World Trademark Review 1000, 20232024
Leading individual in Japan for Transactions, WorldTrademark Review 1000, 2023-2024
Next Generation Partner (Gaiben) in Japan for IP(International), Legal 500 Asia-Pacific, 2021-2024
Rising Star in Intellectual Property, Legal 500 AsiaPacific, 2020
Top 250 Women in IP, Managing Intellectual Property
IP Stars, 2020-2024
Trademark Star in Japan, Managing IntellectualProperty IP Stars, 2023-2024
Next Generation Foreign Lawyer in Japan for IP(International), Legal 500 Asia-Pacific, 2017-2019
Rising Star in Trademark, Euromoney's Expert
Guides, 2017 & 2019

Latest thinking and events
Analysis of IP landscape (Greater China focus):update on patents and patent licensing, and current
trends in trademarks, including insights from INTA
Conference 2024
Awards & rankings
Three Hogan Lovells partners named in Managing
IP's Top 250 Women in IP
Newsand something extra useful that canbe provided by a counsel.

World Trademark Review 1000,2021

Welcoming new IPMT partners and counsel in2020