PRESS RELEASE
Thursday 16th June 2022
Sustainability accelerator programme for small businesses in the fashion industry launcheswith 28 European SMEs
Small but Perfectly Formed (#SmallButPerfect) is a project designed to help SMEs to transition towork within circular and sustainable business models. The accelerator programme launched earlier
this year with 28 pioneering partnerships of SMEs from around Europe to support the developmentof a product or service that will enable circularity in the fashion industry.
Why? Because small businesses can pave the way for systemic change; they are the foundations
upon which solutions across the fashion industry can be scaled and replicated.Working alongsidebusiness support organisations and policymakers, this project is accelerating sustainable
innovation in small but perfectly formed ways.
The selected SMEs are currently engaging in interactive modules including online learning, offline
bootcamps and one-to-one and peer-to-peer mentoring. They have also received funding andoperational support to research and develop their projects and to showcase their work.
In addition to the accelerator programme, Small but Perfectly Formed has launched aninternational network of circular and sustainable fashion SMEs, business support organisations
and industry experts. Sustainability and circularity in the fashion industry is only achievable throughcollaboration, education and knowledge sharing, so this is free and open network for all.
The lead SMEs in the accelerator have been selected from across Europe and include: Birdsong,Evamoso, BÉHEN, LÖFTE, ONE Essentials, Solostücke, EDIS, Atlas of Sustainable Colours,
Nilmore, Codressing, Woodbelt, NAZ, R Coat, Acatel, Studio Sarmite, Cora Happywear,Palanta.Co, Tizz & Tonic, Sica Upcycling, Besonnen, Planet of the Grapes, Paloma Wool, SaskaLondon, MONKIND, Jump The Hedges, WAYZ, Patchwork Family and Ebony Seed.
“Wearing fashion that is made by SMEs is caring for the people and planet. It gives you the feelingof being authentic and responsible. What a great way to fundamentally change the current polluting
economic system.” - Leida Rijnhout, Chief Executive, World Fair Trade Organisation“These pioneers are able to be both agile and circular, and this program aims to support them on
their journey to demonstrate truly sustainable business models for the fashion industry,” - Christine
Gent, Global Community Director Fashion Revolution“The real key to making the fashion industry circular is the collaboration between the entrepreneurs
themselves. No one is better placed or better equipped to make things happen than the brands

working in the field every day. Our role is to facilitate and leverage these connections.” - Luisa
Rodrigues, Programmes Lead at Impact Hub Lisbon-ENDSNotes to Editors
Join the network: small-but-perfect.com/join-the-network
Find out more about the accelerator programme: small-but-perfect.com/open-call-full
About Small but Perfectly FormedSmall but Perfectly Formed (#SmallButPerfect) is a collaborative project co-funded by theEuropean Commission’s COSME programme. The consortium partners are: Athens University ofEconomics and Business, World Fair Trade Organisation, Fair Trade Advocacy Office, Bocconi
University, Impact Hub Lisbon, We Love You Communications and Fashion Revolution. The
supporting partners are: Common Objective, University of Portsmouth and Neoynt.
Definitions
We define SME as the category of micro, small and medium-sized enterprises consists ofenterprises which: employ fewer than 250 persons and have either an annual turnover notexceeding EUR 50 million or an annual balance sheet total not exceeding EUR 43 million.
Contact Details
For further information and interview requests, please contact the Fashion Revolution
communications team: press@fashionrevolution.org
ImagesDownload high resolution images for press here.