ANSWERS FASHION
REVOLUTIONQUIZ ANSWERS 2019

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Quiz 2019 | Answers

The answers to thequiz are revealed in
the following pages.

—— All answers are definitive and final.
—— They can be fact checked using the links
associated to each question.
—— Obviously it is up to all participants not
to cheat and spoil the fun!
—— We’d love to hear your feedback about
how you find this quiz and also any ideas fornext year.
Thanks for joining the Fashion Revolution!

ANSWERS 

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Round 1 | Answers
Click the answer for sources and more information

1.

From Australia to Brazil, Uruguay to Vietnam, in April 2018
how many people engaged with Fashion Revolution events,social media posts, videos, and resources?

a) 2.75 millionb) 27.5 millionc) 275 million
Source: https://www.fashionrevolution.org/2018-impact/2.

According to a 2017 article in the Guardian, what wasinteresting about Alain and Gérard Wertheimer - the ownersof Chanel - paying themselves a $3.4 billion dividend in
2016?

a) it was more than four times the company’s profitsthat yearb) it was 8 times more than the company paid to its 		
entire workforce that yearc) it was the exact amount of investment needed to 		
make every garment factory in Bangladesh a 		safe place to work
Source: https://www.theguardian.com/fashion/2018/sep/02/
academic-exposing-ugly-reality-high-fashion-giulia-mensitieri
3.

According to the Associated Press, who makes sportswear
worn by US college sports teams in internment camps in the
Xinjiang region of China?

a) Uighurs, Kazakhs and others - mostly Muslims - 		detained to eliminate poverty and bring minorities intoa ‘modernised world’b) criminals, smugglers and vagrants captured at 		
checkpoints on the Pakistan and Afghanistan borders
and detained to re-educate them in ‘modern values’c) local college students imprisoned for espousing the 		
Marxist values they were taught in school by 			supporting protests for workers’ rights in the region’s 		
factories
Source: https://apnews.
com/99016849cddb4b99a048b863b52c28cb
4.

One survivor of the deadly Rana Plaza factory collapse in
Bangladesh April 2013 is 28 year old former sewing operator
Rokshana Begum. She lost a hand in the collapse, and hassince been unable to do any physically demanding work.
How does she now support herself and her elderly parents?

a) as a floating sex worker whose clients are rickshaw 		
pullers and driversb) as an hourly-paid maidservant to garment factory 		
bosses and their familiesc) as a street beggar, pushed in a wheelchair by her 9 		
year old daughter
Source: https://vc.bridgew.edu/cgi/viewcontent.
cgi?article=2068&context=jiws

5.

Which brands saw the biggest improvement in their Fashion
Transparency Index scores between Fashion Revolution’s
2017 and 2018 reports?

a) Berghaus, J Crew & Levi’sb) The North Face, Timberland & Wranglerc) Spiffany, Glamergé & Triple C
Source: https://issuu.com/fashionrevolution/docs/fr_
fashiontransparencyindex2018 (p.5)
6.

According to Fashion4Change, 83% of all of our waters
contain plastic microfibers. What proportion is said to comefrom the fashion industry?

a) one thirtiethb) one thirteenthc) one thirdd) 2.4%
Source: https://www.facebook.com/f4cglobal/
videos/912763019112148/?__xts__[0]=68.ARCnVYs5M4WGrIZv2y
0Zf7c76bR9Txed7aKIoyQE0OhDQ_0EWh3mZy0nC-ViGVfeOFIucx
pL50OJKCugwaKpfKifB5rDFath7jblOWIVmk5Ut_YFscz5D9XQHUn3kUoIGqC_UAknh9HVcg065xTbjzRpBUDZydz7yvDLb9RVuVJgB5jl
WIAUhnlBxlVRx0wP2iiphXAi35v2ETHoxOjKRTNEU0eIyS3hmFJjo-ZsK3jXBkjs5M3-cPgUAIYbW2YV5ipJ46jhZ_DY_
7.

A sophisticated woollen coat from an Italian designer brandcan cost up to €2,000. According to a 2018 New York Times
investigation, if a middle aged women in Bari, Italy carefully
stitches two coats a day at her kitchen table, how much canshe earn in that day?

a) €8 to €10b) €24 to €30c) €48 to €60
Source: https://www.nytimes.com/2018/09/20/fashion/italyluxury-shadow-economy.html
8.

In which country would you find the Hawassa Industrial Park,
the largest manufacturing park in Africa where up to 60,000
people are expected to work in textile and apparel factories?

a) Ethiopiab) Angolac) Lesothod) Nigeriae) Nambia
Source: https://ethiopianembassy.be/en/2018/02/12/ethiopia-thenext-hub-for-world-apparel-investment-and-sourcing/

Questions continue on the next page.

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9.

Migrant workers can pay up to 7,000 Euros in recruitment
fees to get jobs in the garment industry, placing themin debt before they have earned a penny. According to a2018 Know The Chain report, which brands have provided
evidence that they have reimbursed these fees to workers
making their clothes?

a) Nike & H&Mb) Puma & Walmartc) Adidas & Primark
Source: http://knowthechain.org/wp-content/uploads/KTC_
AF_2018_.pdf (p.5)
10. According to a New York Times article in December 2018,is the fashion industry really ‘the second most polluting
industry in the world’?
a) no, it’s number 1 if you look closely at the complexity 		of its supply chainsb) yes, anyone who says otherwise probably works for 		
the fashion industryc) no, there is a lack of reliable factual evidence to 		support this claim
Source: https://www.nytimes.com/2018/12/18/fashion/fashionsecond-biggest-polluter-fake-news.html

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Round 2 | Answers
Click the answer for sources and more information

1.

According to a 2011 study, how many microplastic fibres canbe shed by a single garment every time it is cleaned in adomestic washing machine?

a) 19b) 190c) 1900d) 19000
Source: https://www.fashionrevolution.org/fashion-revolutionwritten-evidence-to-the-sustainability-of-the-fashion-industryinquiry-u-k-environmental-audit-committee/
2.

According to Fashion Revolution’s 2018 Consumer Survey,
respondents in which countries were the most and least
likely to consider the social impact of buying an item ofclothing?

a) Italy (52%) and France (31%)b) UK (54%) and Denmark (32%)c) The Netherlands (48%) and Spain (30%)
Source: https://www.fashionrevolution.org/wp-content/
uploads/2018/11/201118_FashRev_ConsumerSurvey_2018.pdf (p.6)
3.

In the first quarter of 2018, H&M reported a drop in sales forthe first time since it had a single women’s wear shop in
Stockholm. According to the New York Times, what was thevalue of their unsold clothes in this quarter?

a) 3 billion Swedish kronorb) 5 billion Swedish kronorc) 35 billion Swedish kronor
Source: https://www.nytimes.com/2018/03/27/business/hmclothes-stock-sales.html (approx US$4.3 billion)
4.

Stella McCartney’s flagship store in London’s Old Bond Street
opened in June 2018. Its biodegradable mannequins are
made from a bioplastic composed of 72% what?

a) sugar cane derivativesb) mycelium or mushroom rootsc) pineapple leaf fibresd) plastic
Source: https://www.vogue.co.uk/article/stella-mccartney-oldbond-street-flagship-store
5.

Which Parisian fashion house announced in 2018 that it
would stop manufacturing products made from snakes,
crocodiles, lizards, stingrays and other exotic skins?

a) Lanvinb) Chanelc) Lacosted) Homies
Source: https://www.businessoffashion.com/articles/newsanalysis/chanel-is-banning-exotic-skins-heres-why

6.

Since the Accord on Fire and Building Safety in Bangladesh
was established in the wake of the deadly Rana Plaza
factory collapse in 2013, factory inspectors have identified
over 100,000 fire, building and electrical hazards – mostof which have been rectified - and over 2 million garment
workers have participated in safety training. In 2018, what
restrictions did Bangladesh’s government try to impose on
its future operation?

a) all of its decisions would have to be approved by a 		government committeeb) its inspectors would not be allowed to identify new 		
safety violationsc) it could no longer take action against factory owners 		
who fire workers for raising safety complaintsd) all of the above
Source: http://www.industriall-union.org/bangladeshgovernment-attempts-to-paralyze-accord-and-strip-itsindependence
7.

According to Thred Up, why are millenials’ shopping habits
so complicated?

a) they love environmentally conscious brands but tend
to get rid of their clothes after only 1-5 wearsb) in order to sell used clothes on Depop, they shop moreon the High Streetc) they will happily rent clothes but won’t share the 		
clothes they have with their friends
Source: https://www.thredup.com/resale8.

According to Vogue India, what alternative to cotton is carbon
negative, returns 60-70% of nutrients back to the soil, uses
half the water and land to grow, and has three time thetensile strength?

a) Rennet, distilled from the enzymes in cows’ stomachsb) Mycelium, extracted from the roots of mushroomsc) Hemp, obtained from the outer layer of the Cannabis 		
sativa plant
Source: https://www.vogue.in/content/can-hemp-be-the-textileof-the-future/9.

According to Forbes, which billionaire fashion company
founder gave the $10 million of extra profits their company
earned in 2018 from President Trump’s ‘irresponsible’
corporate tax cuts to grassroots groups fighting climatechange?

a) Yvon Chouinard (Patagonia)b) Hegemon Thasos (Céline Dion)c) Chip Bergh (Levi Strauss & Co.)d) Kimora Lee Simmons (Baby Phat)
Source: https://www.forbes.com/sites/angelauyeung/2018/11/29/
patagonias-billionaire-founder-to-give-away-the-millions-hiscompany-saved-thanks-to-tax-cuts
Questions continue on the next page.

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10. In a 2018 BBC TV documentary about sustainable fashion,presenter Stacey Dooley attended a sustainable fashion
summit in Copenhagen. Representatives of which brandagreed to talk to her about sustainable fashion on camera?
a) all of them, of course. It was a summit on Sustainable
Fashion. Why wouldn’t they talk to her?
b) Triple Cc) ASOSd) Levi’s
Source: https://www.huffingtonpost.co.uk/entry/
fashions-dirty-secrets-stacey-dooley-lessons-learned_
uk_5bbb4995e4b0876eda9fea67

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Round 3 | Answers
Click the answer for sources and more information

1.

Why does a 2018 report on the brick industry in Cambodia
include a chapter on ‘Toxic fashion’? How does this industry
make use of the offcuts from Marks & Spencer, Pull & Bear,
J Crew and other brands’ clothing made in the country’s
garment factories?

a) to fuel the fires of brick kilns that spew toxic smoke 		
into the atmosphereb) to mix their fibres with clay to make ‘sustainable 		bricks’ which leach formaldehyde, chlorine, ammonia
and other toxic chemicals into the soilc) both of the above
Source: https://static1.squarespace.com/
static/596df9f8d1758e3b451e0fb2/t/5bc4d7cdc83025e41e7b1
0a0/1539627177544/Blood+bricks+high+res+v2.pdf {p.38-39)
2.

In October 2018, Swedish fashion blogger bryanboy posted atweet saying “I’m gonna jump off a bridge head first if i hear
about yet another ‘sustainable’ clothing line. There’s nothingsustainable about creating something new en-masse. Just
stop. Please. You wanna know what’s sustainable? ...” Whatwas his answer?

a) Making your own damn clothes, that’s it. Adios.
b) Wearing your old damn clothes, that’s what. Bye.
c) nudity, hell yeah. Ciao.
Source: https://i-d.vice.com/en_uk/article/vba45d/is-bryanboyright-is-sustainability-incompatible-with-fashion
3.

According to a 2018 article in Euronews, the ‘trendy
handbags’ made by sustainable fashion label mimycri are
made from recycled items discarded by migrants entering
Europe. What discarded items?

a) plastic phone pouchesb) nylon life jacketsc) rubber dinghies
Source: https://www.euronews.com/2018/11/02/germanslaunch-fashion-label-which-makes-bags-from-migrantdinghies
4.

Consultants McKinsey estimate that, on average, making
1kg of fabric generates how much many kg of greenhousegasses?

a) 2.3b) 3.2c) 23d) 320Source: https://www.economist.com/the-economistexplains/2017/04/11/the-environmental-costs-of-creatingclothes

5.

In 2017, how did ethical brand Po-Zu try to make its shoes
more attractive to everyday shoppers?

a) it launched a Star Wars collection including Chewie 		boots for womenb) it launched a McDonald’s collection including a 		Hamburgler shoes for menc) it launched a Top Gear collection including Jeremy 		
Clarkshoes for everyoned) all of the above
Source: https://fashnerd.com/2018/10/sustainable-fashionmarketing-playful-approach/
6.

In June 2018, which upmarket British fashion label’s annual
report revealed that it had destroyed $38 million of unsold
clothes, accessories and perfume?

a) Paul Smithb) Stella McCartneyc) Burberry
Source: https://www.bbc.co.uk/news/business-44885983
7.

According to the nonprofit Remake, why was Nike’s 2018advert featuring African-American football player Colin
Kaepernick so controversial?

a) it co-opted the Black Lives Matter movement to sell 		
more sneakers to urban youthb) it ignored the civil rights of the brown and black 		people working in overseas sweatshops making its 		
sportswearc) despite (or because of) the disapproval from pro- andanti-Black Lives Matter fans, its shares soared in valueon the stock marketd) all of the above
Source: https://remake.world/stories/news/%EF%BB%BFletspush-back-on-brands-commodifying-social-justicemovements/
8.

In April 2018, Fashion Revolution published its latest Fashion
Transparency Index giving scores out of a 100 to 150
brands. Which brands were awarded 4, 29 and 55 points
respectively?

a) Urban Outfitters, GAP and Lululemonb) Diesel, New Balance and H&Mc) Chanel, Moschino and Pucci
Source: https://issuu.com/fashionrevolution/docs/fr_
fashiontransparencyindex2018 (p.27)

Questions continue on the next page.

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9.

In August 2018, Remake put 3 ‘conscious’ fashion brands
through its ‘sustainability filter’. Which were awarded scoresof 9, 11 and 21 out of 100 respectively?

a) H&M, TOMS and AG Jeansb) AG Jeans, H&M and TOMS
c) TOMS, AG Jeans and H&M
Source: http://remake.world/stories/news/fake-sustainabilitynews-in-the-era-of-trump
10. According to Vogue, how did climate change protestors
disrupt Victoria Beckham’s show at Tate Britain during 2019’s
London Fashion Week?
a) they blocked a procession of John Deere ride-on
mowers dressed in capes made from carbon carrying
signs that said, among other things, ‘’Sustainable fashion,mow”.
b) they blocked Mercedes-sponsored cars dressed incoats made from freshly grown grass carrying signs that
said, among other things, ‘Ethical is aways on trend’.
c) they dressed every statue in the gallery in slogan
t-shirts saying, for example, ‘Consume less or perish’ and‘I won’t fart if you don’t burn coal’.
Source: https://www.vogue.com/article/london-fashion-weekclimate-change-protests-extinction-rebellion-photos

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9Round 4 | Answers
Click the answer for sources and more information

1.

Which member of the British Royal Family helped to create
up to 30 new jobs for at-risk women in Cambodia to work forsustainable fashion company Outland Denim in 2018? How
did they show their support for the brand?

a) Prince Andrew left a pair of their $90 boxer briefs at the
British Embassy in Phnom Pen which were auctioned
on eBay by an employeeb) the Duchess of Sussex wore a pair of their $195 skinnyjeans on the casual and travel days of a highly 		
publicised tour of Australiac) the Duchess of Cornwall wore their $340 pink denim 		coat with red velvet details to pose for photos with adonkey and a mini Shetland pony at an animal welfare
event in Canberrad) all of the above
Source: https://www.harpersbazaar.com/celebrity/latest/
a24411703/outland-denim-growth-after-meghan-markle/
2.

Know the Chain’s 2018 ‘Apparel & Footwear benchmarking
findings report’ shows that companies in which sector of the
fashion industry are making the greatest efforts to remove
slavery from their supply chains?

a) active wear: including Adidas, Nike and Pumab) fast fashion: including GAP, Old Navy and Primarkc) luxury fashion: including Prada, LVMH and Fendi
Source: https://www.fastcompany.com/90279693/did-a-slavemake-your-sneakers-the-answer-is-probably
3.

In November 2013, H&M announced that all of its ‘strategic
suppliers would have pay structures in place to pay afair living wage by 2018. By then, this will have reachedaround 850,000 textile workers’. Why did the Clean Clothes
Campaign (CCC), who had been consulted by the brand on
this commitment, refuse to attend H&M’s ‘Fair living wage
summit’ in Phnom Pen, Cambodia on 11 December 2018?

a) H&M’s refusal to define what they mean by ‘fair living 		wage’b) CCC’s field research in factories covered by H&M’s ‘Fair
Wage method’ revealing that workers were being paid
nowhere near a living wagec) H&M’s deceptive claims of ‘progress’ which had 		rendered useless CCC’s good-faith efforts to engage 		in dialogue about the company’s original 2013 		
living wage ‘roadmap’d) H&M’s efforts to cover up its failure to deliver on its 		
living wage commitment, as promised, ‘by 2018’e) all of the above
Source: https://cleanclothes.org/news/2018/12/10/why-weare-staying-away-from-h-m2019s-living-wage-summit-incambodia

4.

On December 11th 2018, an independent ‘Review of H&M
group’s Roadmap to Fair Living Wage’’ was presented at
H&M’s ‘Fair living wage summit’ in Phnom Pen by the Ethical
Trade Initiative (ETI). In addition to praising the company forits bold, unprecedented, sector-leading strategy, which twoof the following observations did the ETI make?

a) H&M had not given sufficient consideration to the 		
scale of the challenge involved in implementing living
wages across its supply chainsb) slight wage increases had occurred in the majority of 		
supplier factories in one study but these were 		entirely due to minimum wage increases in 			
the countries where they were basedc) H&M clearly explained when elements of its strategy 		
were not as successful as anticipated and this gave 		the impression to some stakeholders that it 			was ‘watering down’ its original strategyd) the intent expressed by H&M should not be assessed 		against the actual payment of living wages to 850,000
workers by 2018 because it should be seen a ‘vision 		for change’ in an industry where systematic advances
will inevitably be complex and slow to achieve
Source: https://www.ethicaltrade.org/sites/default/files/shared_
resources/ETI-HM%20FLWR%20Review_0.pdf
5.

Frumat leather won the Green Carpet Challenge awards in
Milan in September 2018. This material is made from apple
what?

a) peelb) pipsc) barkd) pieSource: https://www.theguardian.com/fashion/2018/dec/31/
fashion-watershed-year-moves-from-waste-woke-sustainable
6.

Hong Kong-based costume merchandiser Jesse Lee won
the Redress Design Award 2018 Second Prize for a collection
inspired by his Mum’s love of wearing his Dad’s old jackets.
What materials did he make this collection from?

a) his dad’s old jacketsb) the curtains, sofa fabric, umbrellas, bed sheets and 		socks of his family homec) water
Source: https://www.redressdesignaward.com/2018/jesse-lee/Questions continue on the next page.

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The Colombian ethical fashion brand Manifesta wants toshow its customers the faces and stories of the ex-Farc
combatants who make each garment. What personal stories
have these garment workers added to the clothes they havemade?

a) the weapons they had carried since childhood 		
embroidered on ex-combat clothing with colourful 		symbols and slogans from the peace processb) the names of rivers and places they remembered 		
when first seeing the clothes’ Lindosa, Macarena and 		
Pasiflora -patterned fabricsc) newspaper headlines from the Cuban newspapers 		
celebrating the first public meeting between a sitting 		President of Columbia and and the commander of 		
FARC
Source: http://cartelurbano.com/Manifiesta-moda-sosteniblepara-la-reincorporación-de-excombatientes
8.

10. At the 2018 COP24 climate conference in Katowice, Poland,
what did Adidas, Burberry, Gap, Target and 38 other brands
commit to do together?
a) reduce their aggregate greenhouse gas emissions by
30% by 2030b) donate 1% of their profits to NGOs campaigning to stop
climate changec) nothing
Source: https://unfccc.int/news/milestone-fashion-industrycharter-for-climate-action-launched

In 2018, the New York Times profiled designer and dealer
Amah Ayivi who imports discarded Chinese, European,
Israeli and American clothes that he finds in Lomé’s second
hand markets to upsell in Paris as vintage fashion under hislabel Marché Noir. What is the significance of the funky silk
dresses, skirts, military clothing, workwear and boxy denim
clothes that he sells?

a) they are modern, stylish and cheap in Togo but can besold as dated, out of fashion and expensive in Franceb) they embody his commentary on consumerism 		
because they create style with what’s already 		
been madec) 50% of his best selling items were originally made 		by French fashion brands who dumped them 		as unsold stock in Africa’s second hand marketsd) all of the above
Source: https://www.nytimes.com/2018/09/01/style/amah-ayivimarche-noir.html
9.

In August 2018, what did Helsinki Fashion Week ban fromfuture shows?

a) animal based leatherb) genetically modified cottonc) sweatshop made clothingd) fashion houses employing unpaid interns
Source: https://www.theguardian.com/fashion/2018/aug/17/
helsinki-fashion-week-to-ban-leather-from-2019-as-veganfabrics-catch-on

Questions by Ian Cook, Joss Whipple, Tamsin Blanchard and Gema Gomez.