To members of the press
Press release
February 24, 2023
LIVE BOARD,INC.

One year on: Ukraine humanitarian crisis“Thank you Japan” video messages delivered via LIVE BOARD

UNHCR: Support Ukraine Video【Watch▶】LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter referred
to as “LIVE BOARD”), together with the Office of the United Nations High Commissioner for Refugees in Japan(UNHCR Japan), and Japan for UNHCR, has launched a video campaign thanking Japan for its quick
response to the humanitarian crisis in Ukraine. The video will be screened on LIVE BOARD’s Digital Outof-Home (DOOH) screens in 9 prefectures in Japan (Tokyo, Hokkaido, Miyagi, Kanagawa, Chiba, Saitama,Aichi, Osaka, Fukuoka) starting from 24 February 2023.
A year has passed since the humanitarian crisis began in Ukraine. Since last March, LIVE BOARD has
worked with UNHCR on video campaigns to highlight the Ukraine crisis, which has become the biggest
humanitarian crisis in Europe since WWII. One-third of the Ukrainian population have been forced to flee theirhomes with no end to the war in sight. Japanese society has shown great solidarity for the crisis and UNHCR
has received unprecedented support from the Japanese government, individuals, companies, organisations
and local governments. In response to this, LIVE BOARD decided to support this “Thank you Japan” video
campaign, produced by UNHCR Japan.

◆Comment by Ayaki Ito, UNHCR representativein Japan
February 24 marks the one-year anniversary ofthe Russian invasion of Ukraine. UNHCR remainedon the ground to assist and protect people forced toleave their homes and continues to operate inUkraine and in neighbouring countries. We have hadtremendous support from Japan, including thegovernment, individuals, companies, educationalorganisations and local governments. We created this special video message to mark this milestone and show
our appreciation once again. We are delighted to be able to bring this message to everyone in Japan with thehelp of LIVE BOARD. However, there is still a humanitarian crisis in Ukraine and the rest of the world. We
hope the people of Japan will continue to support and care for those who have been forced to flee theirhomes.

◆Campaign details
Start date: 24 February 2023
Screens: Total 73 LIVE BOARD DOOH screens in 9 prefectures across the country (Tokyo, Hokkaido, Miyagi,Kanagawa, Chiba, Saitama, Aichi, Osaka, Fukuoka)
URL: https://liveboard.co.jp/en/screen/※ The video message will be delivered randomly between 7:00 to 24:00. Please note that the start time varies by location.

LIVE BOARD will continue supporting this type of social activities to spread messages to the Japanese society
by utilizing the wide reach of the LIVE BOARD network.

◆About UNHCR (the Office of the United Nations High Commissioner forRefugees)
The Office of the United Nations High Commissioner for Refugees (UNHCR) wasestablished by the United Nations General Assembly in 1950. The agency provides
humanitarian aid activities to protect and assist refugees, internally displaced persons, and stateless people whohave been forced to flee their homes because of conflicts and persecution around the world. We cover a wide
range of activities, including providing people with the shelter, food, and water they need to survive on a daily
basis, protecting their basic human rights, helping them rebuild their lives, and giving them hope for the future.
As a national partner of UNHCR, Japan for UNHCR conducts fundraising and communication activities throughout
Japan to support this work.
UNHCR Japan： https://www.unhcr.org/jp
Japan for UNHCR: https://www.japanforunhcr.org

◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targetingand effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression-based
advertisement delivery in OOH. We deploy advertisement delivery and billingsystems in accordance with actual conditions that are based on the estimatednumber of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic,
when people’s movement patterns are prone to change. In addition, by combining big data from Japan'slargest carriers with our own network, which includes a wide range of digital OOH across Japan, including
outdoor, indoor, train, and station OOH ads, we have been able to deliver personalised ads, such as targetingby gender and age, that was not possible with traditional OOH.

Company NameLIVE BOARD, INC

Representative

President and CEO: Jun Sakurai

Location

7th Floor, Daiwa Aoyama Building, 3-1-30, Jingumae, Shibuya-ku, Tokyo

Capital

2.5 billion yen

Date of Establishment

February 1st, 2019

Business Details
WebsiteDOOH Advertising Distribution Platform Management, DOOH Advertising Media Development,
DOOH Advertising Space Sales
https://www.liveboard.co.jp＜Media Contact＞
LIVE BOARD PR Office: Asakura, Abe
TEL：090-5393-0219 / 03-5843-0932 E-mail：info_press@liveboard.co.jp