ANNUAL

REVIEWREVIEW
INT2009

WWF Annual Review

Contents
OVERVIEW
03

A message from Jim Leape04

We are WWF and this is how we work08

We play a leading role10

We connect people

14

We see the bigger picture

16

We seek solutions

20

Corporate partnerships: working with business22

Our donors: financing the planet’s future

26

FINANCIALS
WWF International financials		

32

Written and edited by Barney Jeffries/ngo.media
www.ngomedia.org.uk

TRUSTEES, DIRECTORS AND WWF NETWORK

Concept and Design by © ArthurSteenHorneAdamson 2010

WWF International Board of Trustees 200936

Front cover photo: © WWF / Sean Kelland

WWF International Board of Trustees 201037

WWF International Directors 2009

39

The WWF Network

40

Printed by Canon Europe

Published in March 2010 by WWF-World Wide Fund For
Nature (Formerly World Wildlife Fund), Gland, Switzerland.
Any reproduction in full or in part must mention the title andcredit the above-mentioned publisher as the copyright owner.
© Text 2010 WWF
All rights reservedISBN 978-2-940443-06-2
WWF is one of the world’s largest and most experienced
independent conservation organizations, with over
5 million supporters and a global Network active inmore than 100 countries.
WWF’s mission is to stop the degradation of the planet’s
natural environment and to build a future in which humans livein harmony with nature, by: conserving the world’s biologicaldiversity, ensuring that the use of renewable natural resources
is sustainable, and promoting the reduction of pollution andwasteful consumption.

This area to be cut off

Foreword from Chief Emeka Anyaoku

FOREWORD FROMCHIEF EMEKAANYAOKU

Foreword from Chief Emeka
Anyaoku, outgoing Presidentof WWF.
2009 was a momentous year. Never before have wewitnessed world leaders show such interest in ourenvironment. The negotiations at the Copenhagenclimate change conference were the most complex
the world has ever seen.

Despite this, Copenhagen gave us faltering steps instead of the big strides
needed. Sometimes the road ahead may look daunting. But we must not relent
and we must always look forward with optimism.

This area to be cut off

Looking to the future, 2010 is the International Year of Biodiversity, a year when
the world will set new targets to protect and conserve our environment for people
and nature. For me, there is another, more personal milestone as I take my leaveand my cherished memories after eight rewarding years as President. In my timewith WWF I have been awed at the beauty of the places we work in, angered bythoughtless destruction, humbled by the dedication of our staff working underchallenging conditions and honoured to represent the organization.

© Jean-Luc Ray / WWF-CanonWWF is now using contacts with governments and the private sector at thehighest levels to make things happen – in Africa and Asia, in Washington andBrussels. We have evolved into a cohesive organization, maximising the impactof our collective resources in pursuit of our mission.
I give my best wishes to my successor, Yolanda Kakabadse, the new Presidentof WWF. Her experience and drive will provide the leadership and vision weneed to face an increasingly challenging world.

“Sometimes the road ahead may lookdaunting, but we must always lookforward with optimism.”

WWF-INT Annual Review 2009 page 03

© Edward Parker / WWF-Canon

A message fromJim LeapeA message from Jim Leape, Director
General of WWF International.

For WWF, 2009 could be summed up in an hour:
Earth Hour. That one stunning hour in Marchdemonstrated like no other WWF activity inthe last half-century our capacity to work united
as a global force for conservation. To enlist thousands of cities, businesses,
and universities. To inspire hundreds of millions of people all around theworld to speak out on the most pressing challenge of our time.
Our Global Climate Initiative launched a political effort unprecedented in our
history in its breadth and depth. We’ve been among the leading voices in thedebate on climate change. The year ended with much work left to be done to
get the global response the world needs. We’ll continue to fight for a strong
Global Climate Initiative, and keep up the pressure at every level to ensure
Copenhagen’s vague promises translate into concrete actions.

© Elma Okic / WWF-Canon

In 2010, the first ever International Year of Biodiversity, we will be working more
broadly to mobilize urgent action to safeguard the planet’s living resources. At
the heart of our efforts lie the 14 global Initiatives described in this review. They
tap into the unique strength of WWF, combining local expertise with global
influence to catalyse lasting change on a larger scale than ever.

“I’d like to thank eachand every person who
has supported WWF
over the last year. There
are millions of you –staff, partners, donors,
campaigners – fromevery corner of the
Earth. By giving yourtime, money, expertise,ideas, passion andcommitment, you help tomake WWF the uniqueorganization it is.

We are also stepping up our engagement with the private sector. In China, forexample, we’re helping some of the largest banks (with assets totalling US$9 trillion)build sustainability into their lending practices. Our Market Transformation
Initiative is engaged with the biggest players in global commodities markets– to help move crops like soy, palm oil and sugar to sustainability.

The next few years will
be a critical period in
the future of our planet.
We have huge challenges
ahead of us. But I’m
confident that we canrise to them.”

A powerful symbol of the biodiversity crisis is the tiger, whose numbers haveplummeted as low as 3,200 in the wild. This Year of Biodiversity is also the Yearof the Tiger in the Chinese calendar, and we are determined that it will marka turning point for the species. Thanks to the leadership of our Tiger Initiative
team and WWF-Russia, heads of state from all the tiger range states will meetin Vladivostok in September 2010 to address the challenge of saving the world’s
tigers and their habitats.

Jim LeapeIn these Initiatives we are engaging political leaders at the highest level. In 2009,
for example, the Coral Triangle Programme helped bring together six heads ofstate in an unprecedented conservation summit in Manado, Indonesia, to protect
one of the planet’s most diverse marine environments. The Green Heart of Africa
team is now laying the groundwork for a third regional summit to protect theCongo Basin and accelerate conservation in that region.

This year marked the end of Chief Emeka Anyaoku’s tenure as our President.
Over the last eight years, Chief Emeka Anyaoku has done so much to turn WWF
into an effective, cohesive Network with a truly global profile. We are gratefulfor his leadership, and excited that Yolanda Kakabadse will take us forward
as our new President.

WWF-INT Annual Review 2009 page 04

We work with producers to grow crops more sustainably. This Brazilian farm cultivatessoyabeans with a rotary irrigation system, which uses less water than conventional agriculture.

Climate change was in the headlines like never before this year.
In the run-up to the Copenhagen summit, we worked tirelessly
to get policy-makers, industry and the public to tackle the greatest
threat the world has ever faced.
Each of our national offices developed their own climate change
campaigns, many running under the international banner ofVote Earth. Our Global Climate Initiative gained huge support frompolicy-makers, businesses, donors and individuals. During Earth Hour,
hundreds of millions worldwide joined our call for a fair, ambitious
and legally binding deal to reduce global carbon emissions.
Though Copenhagen failed to deliver the decisive progress we hoped
for, we will keep up the pressure on world leaders until they agree
to the strong deal the world needs.
Copenhagen conference president Connie Hedegaard© Richard Stonehouse / WWF-Canon

Climate change:
a hot topic

We are WWF
and this is
how we work

As the world’s leading conservation organization, we
have a hugely important mission. We’re here to stop
the degradation of our planet’s natural environment,
and build a future where people live in harmony
with nature.

What makes us different?
WWF is a unique organization. These are the characteristics that make us who
we are:–  We play a leading role, inspiring action and taking conservation tounprecedented levels

We do this by:–  We connect people, forging partnerships across borders and cultures–  protecting biodiversity – the magnificent
array of living things that inhabit our planet andthe places where they live–  We see the bigger picture – we don’t run conservation projects in isolation–  We seek solutions, taking a positive, constructive approach to tacklingconservation problems–  reducing humanity’s footprint on thenatural world by challenging wasteful consumption
and pollution, and promoting sustainable ways
to use the Earth’s resources

Our goals by 2050:–  the world’s most outstanding natural places are intact and protected. That

will mean a more secure future for the species that inhabit them – including
human beings

Over the next few pages, we hope to show you how.

Map: Our 14 global
Initiatives focus on
the areas where
we can make thebiggest difference2–  humanity has stopped using more resources than the planet can support,
and shares these resources fairly
Global Initiatives

These goals are ambitious. We can’t do everything at once, and we can’t achieve
everything on our own. But by focusing on where we can make the most impact,
and working with partners, we can get the best value from our resources
and catalyse change on a global scale.

13
11
12

6

10

We’ve identified 14 priority areas where we can make a crucial difference.
We call these our global Initiatives.

14
GLOBALINITIATIVES

To combat climate change, we’re working towards a Global Climate Initiative.
We’ve also launched Initiatives to protect the Arctic, promote Smart Energy andprevent global warming from deforestation through our Forest Carbon Initiative.

3

8

14
4

9 5

1
7

Forests are also vital areas for biodiversity, and we’re focusing on the planet’s
three most important forest habitats: in the Amazon, Borneo and Congo.
We’re also focusing on two of the world’s richest marine habitats – theCoral Triangle and Coastal East Africa – and the largest mountain
range, through our Himalayas Initiative. And we’ve launched a high profile
campaign to save the Tiger – work that will benefit other threatened species,
habitats and ecosystems.
We’re also working to ease the unsupportable demands humans make on theplanet’s resources. Through the China for a Global Shift Initiative, we’re
working with the world’s leading manufacturer to show how economic growth canbe achieved within the planet’s ecological capacity. Our Market Transformation
Initiative is exploring ways to reduce the environmental impact of products
like cotton, wood, soy and palm oil. We’re also fighting to repair the devastation
overfishing has caused in our oceans by promoting Smart Fishing.

WWF-INT Annual Review 2009 page 08

14 global INITIATIVES
1.Amazon 2.Arctic 3.China for a Global Shift 4.Coastal East Africa
5.Coral Triangle 6.Forest Carbon 7.Global Climate Initiative and Earth
Hour 8.Green Heart of Africa 9.Heart of Borneo 10.Living Himalayas
11.Market Transformation 12.Smart Energy 13.Smart Fishing 14.Tiger

WWF-INT Annual Review 2009 page 09

We play aleading role
We’re stepping up
conservation work to
unprecedented levels

The world is at a criticalcrossroads. We need to take thepath of sustainable development
now, before it’s too late. WWF’s
leadership has never been
more important.

Over the last half century, no organization has done more than WWF toprotect our living planet. We’ve been at the forefront of historic conservation
breakthroughs – from the regulation of trade in threatened and endangered
species to the success of the Forest Stewardship Council. We’ve helped establish
international treaties and conventions, influence government policies and change
the way some of the world’s leading companies do business.
We’ve been instrumental in protecting over a billion hectares of the planet’s mostimportant habitats – an area larger than the United States. These protected areas
range from polar regions to the equator, from rainforests to deserts, from theHimalayas to the Great Barrier Reef.
We’ve invested over US$9 billion in thousands of projects in more than 100
countries. We’ve produced groundbreaking research and pioneered new ideas,
from community-led resource management to water footprints.
We believe that humans can and must learn to live in harmony with nature,
and were one of the first organizations to promote the concept of sustainable
development. It was a revolutionary idea at the time. Now, finally, it’s at the
top of the global agenda.

1in4
One in four people could
be hit by flooding if climatechange continues unchecked+350
The Living Himalayas
Initiative catalogued morethan 350 new species
discovered in the region

Using Arctic research evidence
Our report Arctic Climate Feedbacks: Global Implications, released in
September, suggested that the effects of melting polar ice on global sea levels
could be even more serious than previously thought. One in four people could
be hit by flooding if climate change continues unchecked. As Arctic soils contain
twice the amount of carbon already in the atmosphere, warming in the region
could release catastrophic amounts of greenhouse gases.
The report is part of the evidence our Arctic Initiative is using to persuadepeople and governments around the world to take action on climate change
and supports our Initiative for a global climate deal. It’s just one exampleof WWF’s research in action.
Leading from the top: the Himalayas
The Living Himalayas Initiative catalogued more than 350 new species
discovered in the region in the last decade. Our report on these discoveries,
The Eastern Himalayas – Where Worlds Collide, caught the public imagination,
gaining huge media attention worldwide.
Mountaineer Apa Sherpa also caught the attention of the world media when
he climbed Mount Everest for a record 19th time in May. He unfurled a WWF
banner on the summit urging the world to take action on climate change– already having serious consequences in the Himalayas and endangering
the region’s stunning biodiversity.

But urgent action on a massive scale is needed to tackle climate change,
biodiversity loss and our over-consumption of natural resources. We’re
stepping up conservation work to unprecedented levels, mainly throughour 14 global Initiatives.
We’ve set ambitious goals – and even more ambitious timeframes for achieving
them. We won’t meet them without equally ambitious commitments from ourdonors and partners. But we know from experience that when we lead, others
will join us.

+30 yrs

Over 30 years, we’ve
become influential in China

Taking the lead with China
We’ve been active in China for 30 years, and enjoy strong high-level
relationships with government and industry leaders. Through our China
for a Global Shift Initiative, we’re supporting China to help build
a low-carbon, resource-efficient future.
The Chinese government invited us to produce the first ever report on the
country’s ecological footprint. We’re also helping China’s banking sector
to develop environmentally sound lending policies. With the People’s Bankof China, we published the first analysis into sustainable financial services
in China.

WWF-INT Annual Review 2009 page 10

WWF-INT Annual Review 2009 page 11

The Coral Triangle is home to more marine species than anywhere
else on Earth. Its remarkable sea life supports 120 million people insix countries and benefits millions more worldwide. But overfishing,unsustainable development and climate change all threaten its future.
At the World Ocean Conference in May 2009, we helped bring
together the region’s six heads of state to launch the Coral Triangle
Initiative – one of the most detailed and ambitious ocean conservation
strategies ever seen. The governments of Indonesia, Malaysia, Papua
New Guinea, Philippines, Solomon Islands and Timor-Leste agreed
to work together to create a regional network of protected areas
to conserve coral reefs, stop the decline of sea turtles and otherendangered species, and transform fishing practices.
Coral reef life, West Papua, Indonesia© Jürgen Freund / WWF-Canon

Coral connections

WE CONNECTPEOPLE
We form partnerships
with whoever shares
our goals. Because weknow that together
we are stronger

What connects a fisherman
in Tanzania with a politician in
Strasbourg? Supermarkets in Japan
with villagers on a Pacific island?
Indigenous peoples in the Amazon
with banks and big business? We do.

At the other end of the supply chain, several leading international retailers
pledged to use more RSPO-certified palm oil after we published a league tablecomparing their performance and inviting them to do better.
Bringing nations together
Endangered animals range across borders and ecological regions rarely
conform to national boundaries. Conservation depends on cooperation between
countries – and WWF plays a crucial role in achieving this.

Our Network spans the globe. We run projects
in more than 100 countries, and have activists
and supporters in almost every nation. Our panda logo is one of the world’s
best-known symbols.

We’ve helped broker international agreements and create regional associations
working towards a common conservation purpose. We’ve created vast crossborder protected areas by bringing together heads of state in the Coral
Triangle, the Congo Basin (through our Green Heart of Africa Initiative)
and the Heart of Borneo. We’re also coordinating conservation efforts
between the eight Amazon nations.

In our work on the ground, we meet farmers, fishers and foresters, local
governments, communities, landowners and indigenous people. We recognizethat many of them have been protecting their lands and waters for centuries.
We see the issues they face, and we have practical experience of working with them.

In March this year, thanks in part to the efforts of our Arctic Initiative, thefive nations responsible for protecting polar bears in their territory officiallyrecognized climate change as the biggest threat to the bears’ survival. At next
year’s summit for heads of state of tiger-range countries, we’ll be working to
improve cross-border habitat conservation as part of our Tiger Initiative.

At the same time, we meet national governments, industry leaders and investmentbankers. We carry out studies with leading research institutes and play a key rolein international conventions and commissions.
This gives us a unique perspective. We forge partnerships and open up discussions
at every level from the local to the global. By bringing diverse people together,
we create better understanding of conservation issues – and opportunities tosolve them.
In Borneo and the South Pacific, the Arctic and the Amazon, we’ve brought
governments together to protect vital places that span national boundaries.
When the European Commission discusses its fisheries policy, we make sure they
hear the views of local fisheries in Coastal East Africa and conservation experts in
the Southern Ocean. We work with everyone from producers to customers to growsustainable markets for timber and seafood, palm oil and soy.
We form partnerships with whoever shares our goals. Because we know thattogether we are stronger.

sustainablepalm oil helps
protect the
wildlife ofborneoLights out for Earth Hour
In March, WWF organized one of the biggest moments of mass participationin history: Earth Hour. Hundreds of millions of people in 88 countries switched
off their lights. Global landmarks from the Acropolis to Sydney Opera House,
the Empire State Building to the Great Pyramid of Giza were plunged into
darkness. The event connected people across the world to demand urgent
action on climate change.

Map: The world asked
for a Global Deal, byswitching lights off

March 2009, 8:30pm
around the world

Roundtables help transform markets
As part of our Market Transformation Initiative, we bring together people
involved in industries that have a big impact on the natural world, from local
communities and non-governmental organizations to multinational corporations.
Through these “Roundtables”, we’re working to find less damaging ways of
producing important commodities.
In Brazil in May, members of the Roundtable on Responsible Soy (RTRS)
agreed to stop growing soy in forests and savannahs, cut greenhouse gas
emissions and stop using the most hazardous pesticides.
The Roundtable for Sustainable Palm Oil (RSPO) won a breakthrough in Indonesia,
the world’s largest palm oil producer, when major plantation company Musim Mas
Group Plantations became the country’s first producer of sustainable palm oil.

WWF-INT Annual Review 2009 page 14

88 countries turned
off for earth hour
WWF-INT Annual Review 2009 page 15

we see thebigger picture

We’re not just treating the symptomsof biodiversity loss and climatechange: we’re working on the cure.

Behind the plight ofendangered species is a
web of social, economic
and political issues

In the public imagination, WWF is about saving
iconic endangered animals – giant pandas, polar
bears, orang-utans. But behind the plight of species
like these is a web of social, economic and politicalissues. It’s by focusing on these underlying causes – and the people who influencethem – that we can make the biggest difference.
We also realize that conservation is a social process. Local people are at the heartof it. From Asia and the Pacific to Africa and Latin America, we run projects that
benefit wildlife while improving local people’s livelihoods. In our conservation
efforts we’re committed to upholding human rights and promoting fairness,ending poverty and improving governance. In all our initiatives, we endeavour
to make people’s lives better.
We work with policy-makers to strengthen the national and internationallaws, regulations, guidelines and treaties that affect the natural world andour relationship to it – from agriculture and land-use policies to restrictions
on trade in endangered species.
We work with governments, aid agencies and development banks to influence
the way public money is spent. In particular, we want to see international aid
and government budgets spent on development that is truly sustainable.
Private finance – from banks and pension schemes, individual and business
investments – is another key area. We’re working to encourage investors awayfrom environmentally destructive sectors into areas like renewable energy andsustainable forestry. At the same time, we work with businesses to help them
reduce their ecological footprint and, ultimately, make a positive contribution
to the environment.

Over the last five years, a fifth of our income has come from governments
and aid agencies. These include government initiatives such as the Frenchdevelopment agency (AFD) and the German economic cooperation agency
KfW Bankengruppe, and multilateral institutions including The World Bank
Group, European Commission and African Development Bank (for a full list,
see page 29).
Ensuring environmental sustainability is one of the Millennium Development
Goals that all UN members are committed to. We’re perfectly placed to help
achieve it.

150,000 km2

of forests lost
every year – an area
the size of nepal

Forest Carbon: incentives for growthEvery year, the world loses around 150,000 km2 of forests – an area larger
than Nepal. This is devastating for wildlife, threatening the survival of many
species. It has serious consequences for people, from flooding and soil erosion
to displacing indigenous people from their land. Deforestation, especially inthe tropics, is also responsible for a fifth of global greenhouse gas emissions.
Our Forest Carbon Initiative wants an end to net CO2 emissions fromdeforestation by 2020. But this won’t happen unless developing countries havean incentive to preserve their forests, instead of clearing them for timber, paper
pulp, and land for agriculture. That’s why we’re lobbying to have financial aid
for Reducing Emissions from Deforestation and Degradation (REDD) included
in global climate policy.
We’re working with Western governments and aid agencies to provide funding
for sustainable forest management. And we’re working with governments,
businesses, NGOs and communities in the Amazon, Borneo and the Congo
Basin to run forestry projects with high social and environmental standards.

Perhaps most fundamentally, we work to influence people’s attitudes towards
nature. From Western consumers choosing sustainably sourced products to
African villagers valuing their natural resources, living in harmony with naturedepends on individual choices, beliefs and actions.
Banking on sustainable development
Banking facilities for Kenyan farmers may not be the most obvious thing fora conservation organization to provide – until you look at the bigger picture.

Economic development goes
hand in hand with protecting
the environment

Because they can’t save or borrow money, farmers have to do whatever they
can to make a living if the crops fail. That often means felling trees for charcoal,
which destroys forest habitats, releases CO2 and degrades the soil – leading
to further crop failures.
We’re breaking this vicious circle by providing banking services as part of our
Coastal East Africa Initiative. It’s just one of the many ways we’re ensuring
economic development goes hand in hand with protecting the environment.

WWF-INT Annual Review 2009 page 16

WWF-INT Annual Review 2009 page 17

Elephants, great apes and 75 million people depend on the uniqueforests, rivers and wetlands of the Congo Basin.
Huge swathes of African forests are destroyed each year throughillegal logging, poaching and mining – with devastating results forwildlife and people. Our Green Heart of Africa Initiative works withpartners, from local communities to national governments, to lookafter the natural resources, landscapes and wildlife of the Congo
Basin, the world’s second largest area of tropical forest.
We’ve helped bring together governments to create vast protectedareas, helped businesses reduce their environmental impact andwon big funding increases from governments and international
donors. We’re working closely with donors to make sure funds
are spent on development that’s environmentally sustainable
and projects where local people benefit from conserving theirnatural resources.
A Baka tribal dance in the Congo Basin© Martin Harvey / WWF-Canon

Keeping Africa’s
Green Heart beatingWe seeksolutionsWe’ve set ambitious goals– and we have the plans,
policies and strategies toachieve them

Our vision of a world where people
live in harmony with nature is no
pipedream. We have the plans, thepractical solutions and the will to
realize it.

It’s not always easy to be optimistic. More and more
species are becoming endangered. The world isa long way from taking the action needed to tackle
climate change. More than two billion people and countless fellow creatures
live in areas where there’s not enough clean water to go round.

We’re working to reduce the scandalous quantities of fish and other creatures
caught unintentionally as “bycatch” or wasted – 40 per cent of everythinglanded, according to a report we released this year. One solution is better fishinggear – like the underwater hooks that won first prize in our Smart Gear
Competition. Using these could save thousands of seabirds, including albatrosses.
Diagram: 40% of
global marine catch isunused or unmanaged

40%

But we’re positive that by working together constructively we can, and will, solvethese problems. We’ve set ambitious goals and targets – and we have the plans,
policies and strategies to achieve them.

wastedThis isn’t about turning back the clock. We don’t believe that reducing our
ecological impact means sacrificing our quality of life – though it will meanchanges to our lifestyle. And we certainly don’t believe in holding backdevelopment in poor countries and communities – but that development
must be based on fair and sustainable use of the world’s resources.
Across the developing world, we’re finding ways for people to benefit fromlooking after their natural resources – from managing tree nurseries toecotourism. We’re introducing new ways to grow crops and raise livestock thatuse less water and work in harmony with nature. Our pilot projects demonstratethat these things can be done – and we work with governments and major donors
to put them into practice on a large scale.

+50

fisheries are
msc - certified& over
100 moreplan to be

We’re working with business to find practical ways to cut carbon emissions, usewater more efficiently and reduce their impact on the environment. Increasingly,
businesses are realising that this makes economic sense too. Add in the stricter
environmental regulations and increased consumer demand for environmentallyfriendly products and services that we campaign for, and we’ll reach a point
where doing things the sustainable way becomes the norm.
When you see what WWF does every day, and all the people who work with us,
it’s not so hard to be optimistic.
Making fishing smarter

US$47
TRillion

COULD BE SAVED BY USINGRENEWABLE ENERGY

Climate Solutions
We have five years to move to a low-carbon economy if we’re to avoid catastrophic
climate change. It’s a daunting prospect. But we see it as a tremendous opportunity.
This October, we released our second Climate Solutions report. It lays out
concrete ways that we can achieve the emissions cuts we need. It will be thefastest industrial revolution in history – but the technology, the resources andthe ideas already exist. And far from bankrupting the world economy, using
renewable energies could save up to US$47 trillion by 2050.
Better energy efficiency – especially in household appliances and buildings –is the simplest, quickest way to achieve big emissions cuts. Our Smart Energy
work engages with governments and businesses to make energy efficiency a key
part of the design, making, marketing and buying of products and buildings.

Overfishing is, after climate change, the biggest threat to marine life – and thehundreds of millions of people who depend on it for their food and livelihoods.
Fisheries must be made sustainable – and that’s what we’re doing through our
Smart Fishing Initiative.
In 2009, we celebrated ten years of the Marine Stewardship Council (MSC).
The MSC, which we created with Unilever, helps consumers choose responsibly
caught fish. More than 50 fisheries are now MSC-certified, and over 100 moreplan to be – including the entire Danish fleet. We also successfully lobbied theEuropean Union to ban imports of fish whose origins can’t be traced.

WWF-INT Annual Review 2009 page 20

WWF-INT Annual Review 2009 page 21

Corporate
partnerships:
working withbusiness

Humans are using the world’s resources faster thannature can replenish them. We’re running up a vast
ecological debt. Smart businesses realize we can’t
keep on like this.

ABB: fuelling development

2100

carbon freeeconomy

5 YRS

Extending our partnershipafter successes in promoting
responsible forestry-12.5%
CO emissions
2

Calculate your ecologicalfootprint on your mobile

Water is the basic ingredient of any drink – which is why it’s the focus of ourpartnership with Coca-Cola. We’re working with the company to conserve
important freshwater ecosystems and improve the efficiency of the company’s
water use, including the water needed to produce another important ingredient:sugar. Coca-Cola is also examining some of its other ingredients to ensure they
are grown more sustainably, and decreasing its CO2 emissions.

WWF-INT Annual Review 2009 page 22

Our work with IKEA, which began in 2002 and covers more than 15 countries,
has been very successful in promoting responsible forestry and better cotton
production. Having just extended our partnership until 2012, we’re stepping up
our efforts to tackle climate change. New projects will range from food and waste
management to encouraging IKEA customers to live more sustainably at home.
Lafarge: building a more sustainable world
From reintroducing plants and wildlife to former quarries, to looking into
promoting sustainable building materials, our ten-year-old partnership withworld-leading building materials supplier Lafarge is helping transform theconstruction industry. Lafarge has already decreased its CO2 emissions by 12.5
per cent compared to 1990 in industrialized countries, and we’re challenging thecompany to set higher targets. We’re also working with Lafarge towards reducing
water use and emissions of other pollutants.

Nokia powers connect2earth, a green online community for young people, andpromoted Earth Hour by creating a viral multimedia message. We’ve provided
content, including an ecological footprint calculator, for Nokia phones andapplications, and learning material for Nokia staff. Nokia is a Climate Savers
member and is using our One Planet Business tool. The company also supports
us with its take-back and recycling campaigns, and sponsors WWF projects
in many countries.
Nokia Siemens Networks: energy efficiency

Canon: tracking polar bears
For five years the WWF-Canon Polar Bear Tracker has been following polar bears
fitted with satellite collars to see how global warming is affecting their Arctic
habitat and their behaviour. Canon is also helping us develop our stunning photolibrary. Canon Europe became our first corporate partner 11 years ago,
and we’ve just extended the partnership for another three years.

As part of the HSBC Climate Partnership, we set up a network of 22 protected
wetland areas in the central and lower Yangtze basin in China, covering 15,000 km2.
The network has proved so successful that the Chinese government has asked us
to expand it to cover the entire Yangtze river basin. The network will help morethan 50 protected areas cope with the impacts of climate change.

Nokia: empowering people to make sustainable choices

Allianz: understanding a low-carbon economy
Climate change will have huge implications for the insurance industry. We’reworking with Allianz to research the impacts of climate change on the worldof insurance. In 2009, Allianz and WWF financed the Report on Energy andClimate Policy in Europe (RECIPE). Coordinated by the Potsdam Institute for
Climate Impact Research, this landmark research helps us understand the costsof moving towards a carbon-free economy in Europe by 2100.

HSBC: leading the way in managing wetlands

IKEA: towards a greener home

We’re working with power and automation technology experts ABB to bringelectricity to some of the poorest parts of the planet, giving people opportunities
to develop alternative, environmentally sustainable livelihoods. In rural Tanzania,
we’re working to provide electricity from renewable sources such as jatrophaplants, a biofuel that grows well in arid conditions. ABB also supports our workon water and energy efficiency in India, South Africa and China.

The Coca-Cola Company: saving water

Using water
more efficientlyof protected
wetlands areas

That’s why some of the world’s leading companies
have formed partnerships with WWF. Like us,
they believe business can, and must, make a positive
contribution to the environment and to society.
Like us, they believe doing business in harmony
with nature isn’t a constraint but an opportunity.

Our corporate partners support us in many ways.
They lend their knowledge and expertise to our work.
They lead by example, working with us to make theirbusinesses more sustainable, raising standards,
finding solutions and inspiring change. They sponsor programmes and projects.
They use their voice to make change happen.

Bringing electricity to thepoorest parts of the planet

15,000km 2

Strengthening environmental
awareness, improving
energy efficiency

3 DECADES

Making WWF one of theworld’s leading brands

Nokia Siemens Networks is working to strengthen environmental awareness,running frequent campaigns and workshops for staff and promoting energy
efficiency on its website. As a WWF Climate Saver and supporter of the Earth
Hour and Let the Clean Economy Begin campaigns, the company is also using
less energy in its buildings, turning to renewable energy for its operations
and improving the energy efficiency of its products.
Ogilvy: spreading the message
Ogilvy Advertising, one of the world’s largest communications agencies, hasprovided us with free support for over three decades. Their creativity has
helped make WWF one of the world’s leading brands and attract public support
worldwide – notably for our Mediterranean tuna and climate change campaigns.
We also work with media agency Mindshare, part of the same group, who place
WWF advertising free of charge in leading international media.

WWF-INT Annual Review 2009 page 23© Brent Stirton / getty-images / WWF-uk

Panasonic: protecting the Arctic

Sponsoring the vital work of
our Arctic Programme

WWF’s Arctic Programme looks at how global warming affects the fragile
ecosystems of the Arctic, and what we can do about it. It’s vital work, because
ecological changes in the Arctic – such as the release of methane trapped under
the ice – could lead to catastrophic runaway climate change. Panasonic begansponsoring the programme this year, while continuing its long-running supportof our conservation work in Asia.
Tandberg: cutting emissions through videoconferencing

Videoconferencing reduces
the need for business travel,
helping to cut carbon
emissionsVideoconferencing reduces the need for business travel, helping to cut carbon
emissions. Tandberg, one of the world’s leading providers of videoconference
equipment, is helping WWF lead the way by equipping eight of our offices in
Europe, Asia and Africa with the latest videoconferencing technology. This will
help us communicate with each other more efficiently, while reducing our own
carbon footprint.
WWL: protecting the high seas

We need a greener shipping
sector, and WWL is leadingby example

Wallenius Wilhelmsen Logistics (WWL) is sole sponsor of WWF’s High Seas
Conservation Programme – strengthening governance of the two-thirds of theoceans outside national jurisdiction. We need a greener shipping sector, andWWL is leading by example. This year we worked together to develop WWL’s
2020 sustainability strategy, setting ambitious targets for reducing emissionsof CO2, sulphur and nitrous gases, cleaning ballast water and route planning
to avoid collisions with whales.

We help people like Julias Mlelwa in Tanzania develop sustainable livelihoods. Julius now
supplements his income by making beehives and keeping bees after training from WWF.

WWF-INT Annual Review 2009 page 25

Our donors:
financing theplanet’s future

The planet is at a critical crossroads. Our activity
is not in harmony with nature. As the scale andurgency of the global environmental challenges
we face escalate, we have to raise our game tomeet them – and quickly.
With the launch of our Campaign for a Living
Planet, we’re taking conservation work to
unprecedented levels. The campaign is global
in scope and focused on specific goals. It’s aboutcollaboration and practical solutions.

40 yrsof support
from Dr Luc
Hoffmann–  This year, we began a new partnership with the Swiss Fondation Montagu.
Our project aims to create new marine protected areas for the unique marine
ecosystems and biodiversity of southern Chile, particularly the blue whale.
–  The focus of our strategic partnership with the Prince Albert II of Monaco
Foundation is on protecting the threatened Mediterranean bluefin tuna.
We’re aiming to establish a high-seas tuna sanctuary and develop a newlabelling system so consumers can choose sustainably sourced tuna.
The foundation is also supporting a new marine protected area in Toliara,
Madagascar and our environmental education programme in Madagascar.

We already have a strong donor base of key
foundations, individuals and loyal members of The 1001: A Nature Trust.
With the Campaign for a Living Planet, we’ll be building on this to form
stronger partnerships and mobilize more resources.
We couldn’t achieve a fraction of what we do without the loyalty, generosity andpersonal involvement of our donors – from foundations that fund major projects
to individuals who give what they can to support our work.
–  The Audemars Piguet Foundation has supported our forest conservation
work in Asia since 2005. From 2009, they’re funding a three-year education
project in China. It will raise awareness among young people of how important
forests are to their daily lives, and what they can do help conserve them.

TESTINGNEW WAYS TOREDUCE CO2–  The current focus of our strategic partnership with GoodPlanet is closely
linked to our Forest Carbon Initiative. Our Forest Conservation Programme
in Madagascar, funded by GoodPlanet, is developing important knowledge
about the island’s forest carbon reserves and testing new ways to reduce CO2
emissions from forest damage.

–  	We’ve enjoyed a dynamic first year working with UEFA. UEFA participatedin our 2009 Earth Hour event and is supporting our Global Climate Initiative,
which aims to achieve a new, binding and fair UN climate change treaty.

10 yrsof support
from OakFoundation–  With Grupo Promociones Habitat, a partner since 2005, we’re working
to restore wildlife – including tigers and Asian elephants – in the Srepok
wilderness area in northeast Cambodia. Our project helps communities
manage their own natural resources and develop sustainable sources ofincome, through ecotourism for example.
–  The Hans-Wilsdorf Foundation, who we’ve collaborated with since 2000,
funds a project to ensure the survival of endangered western lowland gorillas
and central chimpanzees in Cameroon. The project promotes sustainable
development opportunities focused on research and ecotourism.
–  	Our partnership with Fondation Hoffmann has been going strong since2000 and provides WWF International with important strategic support.
The foundation funded our Vote Earth campaign for the right deal
at the Copenhagen climate summit in December 2009. Vote Earth built
on the incredible success of Earth Hour 2009, which was also fundedby Fondation Hoffmann.

–  Dr Luc Hoffmann has supported WWF for over 40 years, and his MAVA
Foundation has played a crucial role in helping us meet our conservation
goals. Our longstanding partnership focuses on creating protected areas onland and sea, conserving water resources and preserving biodiversity andspecies. The foundation is funding projects in the Mediterranean, the Dinaric
Arc, West Africa, the Carpathians, the Caucasus, Russia, Mongolia and the
Danube, and also provides strategic support.

–  	The Oak Foundation has supported us for ten years, with a particular focus
on promoting sustainable fisheries in Europe. As part of our Smart Fishing
Initiative, the foundation is supporting our efforts to reform the EU Common
Fisheries Policy in 2012. We will work with fishermen, policy makers, seafood
processors, traders and consumers to make commercial sea fishing sustainable
in the long term. The Oak Foundation also supports our Global Climate
Initiative, which is the basis for protecting biodiversity, natural resources
and people from the impacts of climate change. The foundation also helps
us improve the way we oversee and report on the impact and finances of ourconservation programmes.
–  Since 2004, Fondazione Zegna has supported our work in Qinling, China,
home to the giant panda and the watershed for China’s two main rivers: theYangtze and Yellow rivers. The project aims to establish a model for nature
reserves that combines conservation and economic development.

Leaving a lasting legacy

We’d also like to thankThank you to everyone who has chosen to remember our work in their will.
By leaving a legacy to WWF, you’ll be helping to pass on a healthy planet
to future generations.
Miel de Botton Ansley, Mario Frering, Hoffmann-La Roche AG, Dr Luc Hoffmann,
André and Rosalie Hoffmann, Jade Peduzzi, Manotel Hotel Group, Patrick Odier,
The Tubney Charitable Trust, Members of The 1001: A Nature Trust.
Our millions of supporters and the many donors who prefer to remain anonymous.

–  Ahead of a major conference, Fondation 1796 of the Partners of Lombard
Odier Darier Hentsch & Cie is funding our research into how we can createa workable international market for carbon locked in forests. Putting a financial
value on conserving forests is a key aim of our Forest Carbon Initiative and vital
to Reducing Emissions from Deforestation and Degradation (REDD).
WWF-INT Annual Review 2009 page 26

WWF-INT Annual Review 2009 page 27© Brent Stirton / Getty Images

Governments and aid
agencies

International governments and development agencies are a vital sourceof funding for WWF projects. We’re grateful to the following for theirinvaluable support:
Bilateral agencies
Australia - AusAID
Austria - Austrian Development Cooperation (ADC)
Belgium - Directorate General for Development Cooperation (DGCD)
Canada - Cida
Denmark - Danida
Finland - Ministry of Foreign Affairs
France - Ministry of Foreign and European Affairs, AFD, FFEM
Germany - BMZ, KFW, GTZ, DEG
Italy - Ministry of Foreign Affairs
Netherlands - DGIS, LNV
Norway - Ministry of Foreign Affairs (International Development andEnvironment), Norad
Spain - AECI
Sweden - Sida
Switzerland - SDC, SECO
United Kingdom - DfID, Defra
United States of America - USAID, USFWS, NOAA
Multilateral agencies
African Development Bank
Asian Development Bank
European Commission - Europe Aid
Global Environment Facility
Inter-American Development BankUN Development Programme
UN Environment Programme
The World Bank Group

Conservation helps people as well as wildlife. Marine life in Tikina Wai, Fiji has thrived since
WWF set up a Marine Protected Area in 2000. These nearby villagers now catch enough fish
to feed their families and make a living.

WWF-INT Annual Review 2009 page 29

Tuna is one of the most valuable species on the planet. The tunatrade is worth more than US$6 billion a year. Countless people
depend on these fish for their livelihood and as a source of protein.
But tuna stocks can’t keep up with demand – the tuna industry
will fish itself out of existence unless things change. We’ve beenleading an international campaign to stop overfishing tuna, working
with everyone from fishers to consumers. The campaign gained
worldwide media coverage in 2009, with tuna even making thefront cover of Time magazine.
In March 2009, we joined marine scientists and tuna processing
companies to form the International Seafood Sustainability
Foundation (ISSF). ISSF aims to make scientific evidence,not short-term economic and political interests, the basisof tuna management.
The magnificent bluefin tuna faces commercial extinction© Brian J. Skerry/ National Geographic Stock / WWF

Tuna stakes

WWF International
financials
WWF International: Income
and Expenditure two-yearsummary 2008-2009

Financial year*

2008

2009

2009

Operating income
WWF National Organizations (1)Individuals (1)Legacies and Bequests
Corporations (1)Trusts and Foundations (1)Governments and Aid Agencies
Royalties (1)Financial Income (Loss) - (Net)
Other(CHF’000)
96,619
4,709
405
9,449
12,78750,073
1,239(1,612)
873(CHF’000)
100,987
2,206
24
14,292
16,45256,034
1,627(2,858)
1,042(EUR’000**)
65,783
1,437
15
9,310
10,71736,5001,060(1,862)
679

Total

174,542

189,806

123,639

130,358

155,279

101,149

7,512
5,971

9,968
6,239

6,493
4,064

7,432
3,910
6,085
293
161,561

7,897
4,369
6,318
429
190,499

5,144
2,846
4,116
279
124,091

Operating surplus / (deficit)

12,981

(693)

(452)

Donations to endowment funds
Surplus / (deficit) after
non-operating items

369

652

425

13,350(41)(27)

Operating expenditure***Conservation Programmes
Conservation Policy and Awareness– Conservation Policy– AwarenessNetwork Services andPeople Development (2)Fundraising
Finance and Administration
Fixed Asset Expenditure
Total

Non-operating items

WWF International:
balance sheet two-yearsummary 2008 and 2009

*Financial years cover the period 1 July to 30 June**Average EUR exchange rate for the year: CHF 1 = EUR 0.6514***2008 expenditure has been reclassified to conform to 2009 presentation
Notes to the accounts

1. Joint Fundraising
Fundraising income (donations, royalties, etc.) which is raised jointly witha National Organization is recorded as income from National Organizations.
2. Network Services and People Development
WWF International expenditure in support of the activities of the WWF Network.
Includes legal and trademark costs.

Financial year*

2008

2009

2009

Assets(CHF’000***)Current assets– Cash
50,860– Short-term bank deposits
6,883
19,019– Marketable securities (1)– Recoverable taxes and other items
12,188Long-term receivables
1,845
7,030
Fixed assets (2)(CHF’000)(EUR’000**)

63,9197,147
14,648
9,294
2,928
9,330

41,924
4,688
9,608
6,096
1,920
6,120

Total

97,825

107,266

70,356

Liabilities and funds
Bank overdraft
Accounts payable andaccrued expenses
Mortgage payable (3)Other long-term liabilities
Operating funds (4)Capital and endowment (5)

-

193

127

20,501
1,860
56,881
18,58330,8691,820
301
59,403
14,68020,247
1,194
197
38,962
9,629

Total

97,825

107,266

70,356*Financial years cover the period 1 July to 30 June**Exchange rate CHF 1 = EUR 0.6559, as at 30 June 2009***2008 assets and liabilities have been restated to conform to 2009 presentation
Notes to the accounts

1. Marketable securities
At the end of the financial year, cash and short-term deposits comprised 83 per cent of
total cash, bank deposits and marketable securities, compared to 75 per cent a year ago.
2. Fixed assets
All fixed asset costs regarding the renovation of the main building, the purchaseand renovation of the office annex in Gland, the heat pump and the implementationof financial software have been capitalized. All other fixed asset costs are charged
to expenditure at the time of purchase.
3. Mortgage payable
Mortgage payable refers to the bank loan for the purchase and renovation of theoffice annex in Gland.
4. Operating funds
Operating funds are those funds available for spending on conservation awarenessand public policy, supporting national organizations, direct fundraising,administration and finance, and fixed asset expenditure.
5. Capital and endowment
Includes The 1001: A Nature Trust, a trust fund built up through individual
membership contributions; the Sigvaldason Fund, a legacy from the late Mrs
Gerda Sigvaldason; the Endowment Fund built up primarily from the proceedsof the WWF 25th Anniversary Coin Collection programme; the Prince Bernhard
Scholarship Fund for Nature Conservation, the income from which will be used
to achieve conservation worldwide, including to help build conservation capacity,
provide training and scholarships, etc; and statutory capital of CHF 20,000,
representing the initial capital of WWF.
Audited financial statements are available on request.

WWF-INT Annual Review 2009 page 32

WWF-INT Annual Review 2009 page 33

WWF Network: income andexpenditure*
two-year summary
2008 and 2009

Financial year**
Operating income
Individuals–  Individuals (1)–  Legacies and Bequests
Other Donated Income–  Corporations–  Trusts and Foundations–  Governments and Aid Agencies–  Others
Earned Income– Royalties– Financial Income (Loss) - (Net)– Trading Net Income

2008(EUR’000)

2009(EUR’000)

WWF Network: income andexpenditure 2009

219,198
52,513

221,479
44,873

Diagram: Income
EUR 444 million.
A graph showing
the income of 2009

43,12836,50376,9303,018

51,91335,23396,545
3,812

14,351(3,240)4,850

18,151(29,716)
1,514

Total

447,251443,804

Operating expenditure
Conservation– Programme (2)– Conservation Policy– Education– Awareness– TRAFFIC (3)Fundraising
Finance and Administration

224,646
23,442
16,567
48,735
3,914
72,47940,569272,506
25,29913,66851,547
2,688
83,15840,402

Total

430,352

489,268

Surplus to support current andfuture projects / (deficit)

60%
Individuals

22%
Governments& aid agencies

11%
Corporations

8%
Trusts &foundations
1%
Other

-2% Earned
income16,89956%
Programme

Diagram: Expenditure
EUR 489 million.
A graph showing
the expenditureof 2009

17%
Fundraising(45,464)*The figures given show total WWF Network income and expenditure but do not
represent consolidated accounts. The Network includes WWF International and
its Programme Offices, and all the WWF National Organizations and their
Programme Offices.
**Financial years cover the period 1 July to 30 June for WWF International and all
National Organizations except: WWF-India, WWF-Japan (1 April to 31 March),
WWF-Germany, WWF-Hungary, WWF-Italy, WWF-Norway, WWF-Spain (1 January
to 31 December, preceding year), WWF-Philippines (18 months to 30 June for 2008,
1 July to 30 June for 2009).

8%
Administration

10%
Awareness
3%
Education

5%Conservation
policy1%
TRAFFICWWF International
Despite the less favourable economic climate, income increased by nearly 9 per cent.
Combined with surpluses from previous years, this allowed continued growth of ourconservation work.
WWF Network

Notes to the accounts

1. Individuals
Monies received from WWF individual supporters, including regular membershipdues and fundraising activities.
2. Programme
Costs of WWF Network global conservation programme.
3. TRAFFICThe TRAFFIC (Trade Record Analysis of Flora and Fauna In Commerce) Network is
the world’s largest wildlife trade monitoring programme, and is a joint programme of
WWF and IUCN – The World Conservation Union.

WWF-INT Annual Review 2009 page 34

The total WWF Network income declined slightly by EUR 3 million to EUR 444 million,a decrease of less than 1 per cent. Revenue from corporations, and governments andaid agencies grew during 2009; however, this growth was offset by significant losses in
the market value of invested reserves.
The Network’s conservation activities continued to grow during the year. The resulting
deficit of EUR 45 million was taken from surpluses accumulated in previous years.
Peter Dickinson
Director of Finance and Administration
WWF International

WWF-INT Annual Review 2009 page 35

WWF International
Board of Trustees 2009
President
Chief Emeka Anyaoku (Nigeria)

WWF International
Board of Trustees 2010
In 2009, WWF carried out a governance review which
has led to the appointment of the following Board ofTrustees for 2010:

Vice-Presidents
Mr Jamshyd Godrej (India)
Mr André Hoffmann (Switzerland)

President

Honorary Treasurer

Vice-President

Mr Eric Sarasin (Switzerland)

Mr André Hoffmann (Switzerland)

Trustees

Treasurer

The Hon. Mr Bruce Babbitt (United States)*
Mr Antony Burgmans (The Netherlands)
Ms Cheryl Carolus (South Africa)
Mr Alvaro de Souza (Brazil)
Mr Claude Dumont (France)
Prof Dr Detlev Drenckhahn (Germany)
Prof Marco Frey (Italy)
Dr Jari Niemelä (Finland)
Mr Akin Ongör (Turkey)
Mr Thymio Papayannis (Greece)
Mr Robert Purves (Australia)
Mr Iqbal Ahmed Qarshi (Pakistan)
Mr Mark Read (South Africa)
Prof Alison Richard (United Kingdom)
Mr Robert Schenker (Switzerland)
Mr Markus Joytak Shaw (Hong Kong)
Mr Roger Sant (United States)
Mr Ed Smith (United Kingdom)
Mr Tsunenari Tokugawa (Japan)

Mr Markus Joytak Shaw (Hong Kong)

President Emeritus
HRH The Duke of Edinburgh

Ms Yolanda Kakabadse (Ecuador)

Trustees
Mr Antony Burgmans (The Netherlands)
Ms Cheryl Carolus (South Africa)
Mr Nitin Desai (India)
Prof Tim Flannery (Australia)
Prof Calestous Juma (Kenya)
Prof Alison Richard (United Kingdom)
Mr Roger Sant (United States)
Mr Vince Perez (Philippines)
Mr Ed Smith (United Kingdom)
Mr Alvaro de Souza (Brazil)
President Emeritus
HRH The Duke of Edinburgh
Vice-Presidents Emeriti
S. Babar Ali (Pakistan)Chief Emeka Anyaoku (Nigeria)
Dr Luc Hoffmann (Switzerland)
The Hon. Mrs Sara Morrison (United Kingdom)

Vice-Presidents Emeriti
S. Babar Ali (Pakistan)
Dr Luc Hoffmann (Switzerland)
The Hon. Mrs Sara Morrison (United Kingdom)* Until October 2009

WWF-INT Annual Review 2009 page 36

WWF-INT Annual Review 2009 page 37

© Martin Harvey / WWF-CanonWWF International
Directors 2009*
Director General
Director General’s Office

Dr Christopher Hails		 - Network Relations & Development
Ms Pascale Moehrle		 - Executive Affairs

Conservation

Dr Guillermo Castilleja		
Dr Timothy Geer 		Mr Miguel Jorge		
Dr Lifeng Li		Mr Tony Long		Dr Isabelle Louis		
Ms Donna Lusti		
Mr Gary Miller		Ms Amanda Nickson		Mr Jean-Paul Paddack		
Mr Duncan Pollard		
Dr Georg Schwede		
Mr Gordon Shepherd		
Dr Stephan Singer		Mr Laurent Somé		
Dr Peter James Stephenson
Mr Rodney Taylor		
Dr Roberto Troya		- Executive Director- Government & Aid Agency Relations- Marine- Freshwater- European Policy Office- Asia / Pacific- PO Performance / Development- Europe / Middle East
- Species (a.i.)- Network Initiatives Support- Conservation Practice & Policy- Programme Office Management- Global & Regional Policy- Energy Policy- Partnership / Development Africa- Conservation Strategy & Performance- Forests- Latin America & Caribbean

Communications andmarketing

Mr Sudhanshu Sarronwala
Mr Martin Atkin		
Ms Sarah Bladen		
Ms Danielle Chidlow		
Mr Daniel Graham		- Executive Director- External & Media Relations- Conservation Communications- Brand Strategy- Online Resources

Operations

Ms Judy Slatyer		
Ms Maria Boulos		
Mr Peter Dickinson		Mr Christopher Hutton		Mr Jean-Paul Jeanrenaud		
Ms Lynda Mansson		- Chief Operating Officer- Corporate Relations- Finance & Administration- People & Organization Development- Corporate Relations- Network Performance Management

Development

Mr Gérald Hibon		Living Planet FundManagement Co SA
Only around 3,200 tigers remain in the wild. We’re determined to make 2010 – the Year of the
Tiger in the Chinese calendar – a turning point for the species.

Mr James P. Leape

Mr Chiew Chong* As of December 2009

WWF-INT Annual Review 2009 page 39

WWF Offices
Australia
Austria
Belgium
BhutanBolivia
BrazilCanadaCaucasus (Georgia)
Central Africa (Cameroon)
Central America (Costa Rica)
China
Colombia
Danube-Carpathian (Austria)
Denmark
Eastern Africa (Kenya)
FinlandFranceGermany
Greater Mekong (Vietnam)
GreeceGuianas (Suriname)Hong Kong
Hungary
India
Indonesia
Italy
Japan
Madagascar & West Indian
Ocean (Madagascar)
Malaysia
Mediterranean (Italy)
MexicoMongolia
Nepal
Netherlands
New Zealand
NorwayPakistan
Peru
Philippines
PolandRussiaSingapore
South Africa
Southern Africa (Zimbabwe)

WWF-INT Annual Review 2009 page 40© Frank PARHIZGAR / WWF-Canada

The wwf network*
South Pacific (Fiji)
Spain
SwedenSwitzerland
Tanzania
TurkeyUnited Kingdom
United States
Western Africa (Ghana)Western Melanesia (Papua New Guinea)
European Policy (Belgium)
Macroeconomics for Sustainable
Development (US)WWF Associates
Fundación Vida Silvestre (Argentina)
Fundación Natura (Ecuador)
Pasaules Dabas Fonds (Latvia)
Nigerian Conservation Foundation (Nigeria)
OthersEmirate Wildlife Society (UAE)* As of December 2009

Earth Hour 2009 – Children holding candles during WWF’s Earth Hour event in Canada.

WWF in numbers

ANNUAL REVIEW 2009

100%

RECYCLED

1961
+100

wwf was founded in 1961

WWF is in over 100 countries,
on 5 continents+5m
WWF has over 5 million
supporters+5,000WWF has over 5,000
staff worldwide

intThis annual review was printed by Canon Europe in Germany on FSC paper, in order to reduce theecological impact and minimize paper wastage. Several images used in this review were taken fromthe WWF-Canon Global Photo Network. Canon Europe became the first Conservation partner for
WWF in 1998, and since that time has worked with WWF to support its work by providing funds for

Why we are here.
To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.
www.panda.org© 1986 Panda Symbol WWF - World Wide Fund For Nature (Formerly World Wildlife Fund)
Switzerland - Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details and further information,please visit our international website at www.panda.org© nasa® “WWF” is a WWF Registered Trademark. WWF International, Avenue du Mont-Blanc, 1196 Gland,

WWF.PANDA.ORG

conservation and to raise awareness of conservation issues.