THE JAPAN-AFRICA BUSINESS FORUM 2014
THE INTRODUCTION TO “CSV AFRICA”

Jun. 11, 2014

THE PRINCIPLE OF “AFRICA SOCIAL CONTRIBUTION FUND/CSV AFRICA”
Investment Policy:
Invests in Japan-related businesses in Africa aiming to transform capital into answers forsocial challenges in sustainable manner while at the same time introducing Japanesetechnologies and know-how which enable to maintain and improve the internationalpresence and competitiveness of Japanese industries.
Investment Prospectus:
Japan-related businesses which solve the “Social Challenges” that African countries
face in a sustainable manner.
• ”Social Challenges” ・・・Challenges relating to employment, environment, education, welfare
services, medical Care, infrastructure, transportation, services, and information technology.
• ”Sustainability”
・・・Generating sufficient returns to constitute viable investments in asustainable manner.
• “Japan-related”
・・・Businesses which introduces Japanese technologies, know-how, andknowledge.

Total Net Assets :Investment Period :Investment Unit :US $23M
Y2014 ～ Y2022
Approx. US$10K～$2M-1-

THE CONCEPT OF “STRATEGIC CSR/CSV”
Strategic CSR/CSV is a business strategy that is integrated with “CorporateResponsibility” and “Business Perspectives” to create both business value and positivesocial/environmental value in sustainable, effective, and expansible manner, whereas
traditional CSR programs and donations focus mostly on reputation and have only a limited
connection to the business, making them hard to justify and maintain in the long term.
Sustainable BOP business and social venture can be achieved by integrating business perspectives into CSR .

CSRStrategic
CSR/CSVBusiness
Perspectives

CSV(Creating Shared Value）
Combining Social Welfare with Economic Prosperity-2-MEMBER PROFILE （１） ： MORE THAN 20 YEARS EXPERIENCE IN STRATEGYCONSULTING AND INVESTMENT VALUE UP
Susumu Tsubaki

Director & CEO
Susumu Tsubaki is a director of Asia Africa Investment and ConsultingPte. Ltd. Tsubaki is also the Managing Partner and Representative
Director of Pan Asia Partners.
Prior to founding PAP, Tsubaki was a Partner and Managing Director at
Boston Consulting Group (BCG), where he developed his vast
professional skills and network throughout Pan-Pacific region ('91-'06).
At BCG, Tsubaki worked closely to clients in a wide range of industries
with special emphasis on high-tech, telecommunications, IT,entertainments contents and consumer goods.
Tsubaki established Asia Africa Investment and Consulting Pte. Ltd. in2013, and established the first Japanese social venture development
foundation in Africa.
Tsubaki holds B.S. degree in molecular biology from The University ofTokyo.
Tsubaki is a professor of Business Breakthrough University.

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MEMBER PROFILE （2） ： MR. YOSHIYUKI SATO, 50 YEARS EXPERIENCE IN AFRICA
Build a biggest nut company in Kenya for 35 years

Born in 1939, Yoshiyuki Sato spent his early childhood in thetown of Shizugawa ( currently the town of Minamisanriku)in
Miyagi Prefecture. After receiving a degree from theDepartment of Indian and Pakistani Languages at the Tokyo
University of Foreign Studies in 1963, he studied abroad at
the University of Ghana. He then worked for a Japanese
textile company in Kenya for five years starting in 1966. In
1974, he started the Kenya Nut Company. He also founded
Organic Solutions(2005), which manufactures and sells
microbial products, in Kenya and Organic Solutions Rwanda(2008), which provides microbes for public health purposes,in RwandaCompany
nameKanya Nut CompanyLimitedAddress

Mobil Plaza Muthaiga RoadNAIROBI KENYA

TEL+254(20)224392-6

Foundation

1974

Employees

4000

Revenue

50million USD（2007）

Business

Grow, Product, andProcess Macadamia andCashew nuts
Product Coffee, Chocolate,and Wine-4-

MEMBER PROFILE （3） ： EXPERT AT FINANCE AND FUNDING

Ｔａｋｕｓｈｉ Ｍａｅｋａｗａ

Director ＆ Co-CEO
Prior to AAIC, he was a Partner and COO/CFO at Ark Alternative Advisors
Co., Ltd. (AAA), which he co-founded in October 2010 and is a PE fund
focused asset management, placement agent and advisory company.
Before establishing AAA, he worked at Ant Capital Partners, where his
primary responsibility was to provide investment solution to financial
institutions. Prior to joining Ant Capital, he worked at Boston Consulting
Group as a project manager. He spearheaded variety of projects promoting
mid-term business plans, M&A strategies, and risk management to megabanks, regional banks, and non-banking financial companies. He started
his career at Sumitomo Mitsui Banking Corporation in 1996 andspecialized in market planning and business planning.
He graduated from Tokyo University and holds MBA with high distinction
from University of Michigan. He is an associate professor at GLOBIS
University. He is also a Chartered Member of the Securities Analysts
Association of Japan and a Certified Small and Medium EnterpriseManagement Consultant.

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NUT PRODUCTION & PROCESSING IN RWANDA-6-

VISIT TO THE MODEL FARM: “BEARING EXCELLENT QUALITY NUTS !” Their carefully maintained orchard produces
high-quality nuts without doubt.

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SEEDLINGS

The local people are extremely grateful for the
new jobs and the industry being created.

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PRODUCTION PROCESS OF MACADAMIA NUTS

Planting

Harvesting

Processing

Macadamia trees start
producing nuts about 5years after planting. It
takes 7-10 years to
produce commercial
quantities of nuts.

Macadamia nuts are
harvested manually
after they have fallen
on the ground. Theharvesting period last
9-10 months in ayear.

【Edible nuts】
De‐husking→Drying→
Cracking→Sorting
・Use non-edible
grade nuts to
manufacture oil.
・Use macadamia nuts
shells as mulch orfertilizer.
No part gets wasted.

Shipping

Packaging → Shipping【Uses of nuts】
・Eating raw
・For garnish: cookie,
ice cream, chocolateetc.
・Nuts oil: cooking,aesthetics, massaging,cosmetics etc.

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