CEDEC2024
Sponsorship Application
Criteria
 Wednesday, August 21-Friday,

August 23, 2024

CEDEC Steering Committee
Updated April
26, 2024

1

CEDEC2024 Sponsorship Program

Computer Entertainment Developers Conference 2024 (CEDEC2024) is an international conference
organized by CESA, an industry organization, to improve the technical capabilities of the overall computer
entertainment industry. It is positioned as one of the most important events, on par with the Tokyo Game Show,

as a forum for sharing the latest technology and business information across industry, industry-academiagovernment boundaries.
In 2023, which was the first hybrid event, 216 sessions were held over three days with 9,552 participants.
Sponsorships were provided by more than 60 companies. At CEDEC2024, we hope to further accelerate thesharing of knowledge and exchange of technology related to game development by continuing to hold hybrid
events that can take advantage of the benefits of both online and on-site locations.
At CEDEC2024, we will continue to offer sponsor programs, both online and in person, to provide a forum

for business opportunities for everyone. We sincerely hope that you will consider becoming a sponsor of
CEDEC.

2

CEDEC2024
Sponsorship Program Information

33

Event Overview- Dates: Wednesday, August 21 - Friday, August 23, 2024
- Organizer: Computer Entertainment Supplier's Association (CESA)- Format: Hybrid event- Venue: In-person PACIFICO YOKOHAMA North (Minatomirai, Nishi-Ku, Yokohama,
Kanagawa)- Live streaming: All presentations will be streamed live online- Time-shifted streaming: Thursday, August 22 - Monday, September 2, at 10:00 a.m.
- Number of scheduled sessions: 200- Number of participants (including speakers and related parties): approx. 9,552 (same as lastyear), of which more than 2,000 (expected) will attend the event in person.
*Past results: 2023 (hybrid events) 9,552 participants
2022 (held online) 9,739 participants- Theme: Encounters- Concurrent Events: CEDEC AWARDS, Developers' Night, Welcome Reception
4

Previous Year's Results (Participant Demographics and Media)
1. No. of participants

3. Participant demographics- Participants: 8,603- Current primary occupation- Speakers and other related parties: 949
Total number of participants: 9,552

2. Media
1）Number of media registrations- Company industry（TV, newspapers, magazines, websites)
36 media / 78 persons
2) Number of articles publishedPre-event: 295
Post-event: 433 (including those posted during the event)Total: 728

5

Previous Year's Results: Online Access Results/Streaming Results■Official Website access results■Live streaming results(July 1, 2023 - September 30, 2023)(August 23, 2023 - August 25, 2023)

Page views: 1,796,093

Total views: 60,696

Users: 126,679*Total number of unique views per session watched for

Average access time: 13 min 44 sec

at least 5 minutes■CEDiL access results(August 24, 2023 - December 31,■Time-shifted streaming online streaming results

2023)(August 24, 2023 - September 4, 2023)

Page views: 191,513

Total views: 71,542

Users:*Total number of unique views per session watched for: 25,250

Average access time: 2 min 0 sec

at least 5 minutes
6

Attendance Style for Hybrid Events
This year's CEDEC is a hybrid event.
Participants will need to purchase a “Conference Pass” to listen to sessions, but sponsored sessions andthe CEDEC AWARDS will be delivered live on the YouTube channel free of charge. *Only sponsoredsessions will be archived.
■Attendance style for sponsored sessions(1) In-person participation[Required Conference Pass] Regular Pass, Daily Pass, Expo & Sponsor Pass
(2) Online streaming participation (live streaming, time-shifted streaming)[Required Conference Pass] Regular Pass, Online Pass
(3) Online streaming participation (free live/archived streaming on YouTube)[Conference Pass not required]*Expo & Sponsor Pass entitles participants to attend Sponsored Sessions and Interactive Sessions
only.
*Online streaming of sponsored sessions on YouTube is optional.

[Optional] CEDEC YouTube channel

7Sponsorship Benefits(1) Branding
Participants will include engineers, artists, technical artists, producers, directors, sound creators, and other developersfrom the game and other entertainment industries.
This is an opportunity for your company to demonstrate that you are a leading, progressive company in the industry andthat you have advanced products/services.

(2) Sales Promotion
You will be able to reach out directly to purposeful participants through exhibit booths and sponsored sessions.

Personal information can also be obtained. For sponsored sessions, the personal information of online participants isprovided. At the venue, personal information can be obtained by scanning visitors' passes with a barcode reader (rental
for a fee) in the session hall or at the exhibition booths.

(3) Acquire a wider reachAt sponsored sessions, sponsors may choose free online streaming on CEDEC's YouTube channel to acquire a wider
reach and deliver information to a wider audience in the gaming and entertainment industry.

8

Previous Year's Results: Sponsor List
■Gold Sponsor■Silver Sponsor■PR Program Sponsor■Equipment Sponsorship■Developers' Night
Sponsorship

Platinum Sponsor

Gold Sponsor

Silver Sponsor■Welcome Reception
Sponsorship

9

Menu List
Member rate J\（excluding tax）

Menu

Exhibition booths

Sponsored Sessions

Logoedgoods/productions

Web/emailadvertising

Official Guide Map

Sponsorship Menu

Interval
advertisement
Annual Advertising
Official website
Option

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

Exhibition booths
Exhibition booths
Exhibition booths（3 tables）
Exhibition booths（33 tables）
Book Sales Area
Sponsored session (60 minutes)
Sponsored session (60 minutes)
Sponsored short sessions (25 minutes)
Sponsored short sessions (25 minutes)
Sponsored Hands-on Workshops（in-person only, no online streaming）
Sponsored Hands-on Workshops（in-person only, no online streaming）
Neck Strap Advertisement
Tote Bag Advertisement
Entrance Banners
Uchiwa Fan Advertisement
Email Advertisement
Official Website Advertisement
Official Website Advertisement
Official Website Advertisement
Official Website Advertisement
Live Streaming Page Banner Advertisement
Time-shifted Streaming Page Banner Advertisement
Official Guide Map Advertisement
Developers' Night Sponsorship
Developers' Night Sponsorship
Developers' Night Sponsorship
Welcome Reception Sponsorship
Welcome Reception Sponsorship
CEDEC AWARDS Sponsorship
CEDEC AWARDS Sponsorship
Networking Lounge Sponsorship
Networking Lounge Sponsorship
Equipment Sponsorship
Promotional Video Between Sessions
Promotional Video Between Sessions
CEDiL Banner Advertisement
CEDiL Banner Advertisement
Sponsor Tags
Session Room Booked Exclusively
Conference Room Rental

Early application
Normal application
Early application
Normal application
Royalty (5% of sales)
Early application
Normal application
Early application
Normal application
Early application *Capacity: 20 people
Norma application *Capacity: 20 people

5-line ad
A type（Main page）
B type（Main page）
C type（My Page）
D type（Session listing page）

exhibitor
PlatinumGold
SilverPlatinumGold
Platinum
Gold
1Day
3Days
To be determined upon consultation.
1 channel per day
Spot
A typeB typePlease contact the secretariat for details.
Please contact the secretariat for details.

360,000
400,000
520,000
570,000
30,000＋Royalty
720,000
850,000
390,000
470,000
250,000
300,000
2,000,000
2,000,000
300,000
1,000,000
300,000
500,000
300,000
250,000
200,000
250,000
200,000
1,000,000

General rate J\（excluding tax）
410,000
460,000
600,000
660,000
40,000＋Royalty
830,000
980,000
450,000
540,000
290,000
350,000
2,300,000
2,300,000
350,000
1,150,000
350,000
580,000
350,000
290,000
230,000
290,000
230,000
1,150,000
2,000,000
1,000,000
500,000
1,000,000

500,000
1,000,000
500,000
1,000,000
2,500,000
To be determined upon consultation.
210,000
50,000200,000
70,000240,000
60,000230,000
80,0001,000,000
3,000,000～
220,000～

Point

Page

4
13～14
6
1

15

8
16～18
4
3

19

20
20
3
11
3
5
3
3
2
3
2
11
24
12
6
12
6
12
6
12
30
0
2
1
2
1
10

20
21
22
23
24

Points based on thecontent of theapplication

25*The "Member" in Member rate
refers to Computer Entertainment
Supplier's Association (CESA)
members.

26
27
28
29
30
31

*If there are too many applications
for a sponsorship menu, priority will
be given to past results. Also, if
there are multiple companies withthe same conditions, priority will begiven to CESA members.

32
33
34
35
36
37
38

10

Application of CESA Member Rates
From last year, a new fee was established for members of the Computer Entertainment Supplier's
Association (CESA).
Member and general rates have been set with the exception of some menu items.

For inquiries about joining the Computer Entertainment Supplier's Association (CESA),
please contact the CESA Secretariat at info@cesa.or.jp.
The application of the membership fee will be available for those who apply for membership by the endof June.
URL for membership information
https://www.cesa.or.jp/profile_e/map.html

11Sponsor Point Program
The sponsor grade is determined by the total number of points applied for the sponsorshipmenu.
For the sponsorship menu, points are assigned according to the menu content, such as"Exhibition booth: 4 points," "Sponsored session (60 minutes): 8 points," etc.
*Please refer to the table on page 10 for details on points.
Each sponsoring company will be classified into four categories according to the total numberof points in the application menu as follows: Platinum Sponsor, Gold Sponsor, Silver Sponsor,
and PR Program Sponsor.
When displaying logos on the sponsor list on the official website, the sponsor logos will
increase in size in the following order: PR Program, Silver, Gold, and Platinum.
Platinum and Gold sponsors will also have their logos displayed on the Official Guide Map
distributed at the on-site venue. Please note that due to limited logo space, the size of eachcompany's logo will vary depending on the number of top sponsors.

Platinum Sponsor: 80 points or moreGold Sponsor: 50 points or more
Silver Sponsor: 25 points or more

PR Program Sponsor: 24 points or lessExample of official website
posting12

Lottery[1-4] Exhibition booths- An exhibition area will be established for the sponsors on the 1st floor of the CEDEC venue in the Networking Lounge(tentative).
- The layout has been changed since last year, and since the exhibition area is adjacent to the session venue and break area
where visitors can eat and drink, many participants are expected to stay and they have more opportunities to visit theexhibition booths.
Name Plate

BBS[Specifications]•Booth space 3m x 2m
•Conference table (w1500 x d450 x h700) x 2 cloth covered•Chair x 2•Bulletin board (w1858 x h1789 (board surface h1160)) x 1•Company name sign (w600 x h200, square Gothic)•Power supply main line construction (1kW), electricity usage fee•Items included in the application: Regular Pass × 1*Exhibitors can also exhibit at 3 tables.
(Booth space 4.5m x 2m, conference table and chair x 3)

2023 set up[Prices]
Early application (Member rate) 360,000 yen (excluding tax)
Early application (General rate) 410,000 yen (excluding tax)
Normal application (Member rate) 400,000 yen (excluding tax)
Normal application (General rate) 460,000 yen (excluding tax)
Table
White Cloth

Basic booth image*Booth specifications may be subject to change.

3 tables
Early application (Member rate) 520,000 yen (excluding tax)
Early application (General rate) 600,000 yen (excluding tax)
Normal application (Member rate) 570,000 yen (excluding tax)
Normal application (General rate) 660,000 yen (excluding tax)

*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

*Note: Regarding the range of attracting visitors in front of the booth: “Width of the booth desk x Width of the booth up to 1.5 metersfrom the desk”
Due to the fact that the venue has been warned about the large number of attendees, it has been decided to establish certain
regulations.

[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

13[1-4] Exhibition booths

Lottery■About applications- Please refer to "Exhibition Booth Locations" on page 41 for details on how to determine the location of your exhibition booth.
- No presentations or sales of goods are allowed in the exhibit booth area.
- Booth layouts may be subject to change depending on the number of exhibitors.
- One Regular Pass is included per application.
■Option Menu
You may apply for the following options upon request:◇ Internet connection (wired)- FLET'S Hikari Next Family Giga Line (IP 0)◇ Catalog stand- A4 size 12 shelves (w250 x d550 x h1700)- A4 size 3 shelves (w250 x d200 x h385) *For tabletop use◇ Additional electric capacity*Prices are subject to change in line with changes in PACIFICO YOKOHAMA prices. For more information, please contact the
Secretariat.
◇ Barcode reader
In the CEDEC venue, visitors will wear a Conference Pass with a barcode. By scanning visitors' barcodes with a dedicated reader at
each exhibition booth, you will be able to receive data on visitors' personal information after the exhibition.
*Each sponsor is responsible for scanning visitors' barcodes.

2023 set up- Unlimited number of registrations (1 unit) = 40,000 yen (excluding tax)
- Pricing based on the number of registrations (1 unit) = 20,000 yen (+ number of registrations x 30 yen) (excluding tax)
- Additional reader = 8,000 yen/unit (excluding tax)
If you have any other requests, please contact the Secretariat.
[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

14

Lottery[5] Book Sales Area

•The “CEDEC Bookstore," which sells books related to computer entertainment development, will be set up in the 1st floor Networking Lounge (tentative) of the
CEDEC venue.
•In addition to direct communication with participants, it will offer services that are not available at regular bookstore sales, such as discount sales and sampling.
•If you wish to hold a sales promotion event such as a book signing by the author, please contact the Secretariat.
Name Plate

BBS[Specifications]•Booth space: 2m x 2m x 1 cloth covered•Conference table (w1500 x d450 x h700)•Chair x 1, Bulletin Board x 1•Location: 1F Networking Lounge•Sales method: Individual sales at each booth*Only sales of books are allowed under this plan.
No sales or display of products other than books are allowed.

[Prices]
Member rate: 30,000 yen (excluding tax) + royalty (5% of sales)
General rate: 40,000 yen (excluding tax) + royalty (5% of sales)- Multiple booths are allowed.
- You will be asked to report the sales after the exhibition.
We will charge 5% of sales as royalty.
*The "Member" in Member rate refers to Computer Entertainment Supplier's
Association (CESA) members.
Table
White Cloth

Basic booth image

2023 set up*Booth specifications may be subject to change.

■About applications- Booths that have been applied for by April 30 will be selected in the order of the number of applications received. If there is still multiple applications, a lottery will be held to determine the order of priority.
- For companies applying after May 1, booth we will notify them in order after booth locations are determined for companies that have applied before April 30.
- Depending on the number of applications, the Secretariat may not be able to meet your request for a specific location.

[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

15[6-9] Sponsored Sessions

Lottery[Implementation format]
CEDEC2024 will use a hybrid format combining lectures at the venue with live online streaming.
Participants may attend the course in person at an on-site venue or online.
- Eligible participants: on-site venue participants and online participants- Method of presentation: Choose from the following three options
1. Going to the venue to present (on-site presentation)
2. Providing pre-recorded videos (video presentation)
3. Giving a presentation remotely (on ZOOM) (remote presentation)- Venue scale: Approx. 100 persons■Method of streaming: *Live online streaming or recorded online streaming by your own company is not permitted.
- Live streaming (all sessions available)
Viewing eligibility: CEDEC2024 Regular Pass and Online Pass purchasers
Streaming period: Live streaming- Time-shifted online streaming (all sessions available)
Viewing eligibility: CEDEC2024 Regular Pass and Online Pass purchasers
Streaming period: Scheduled for the day after the presentation to Sept. 2, 2024 at 10:00 AM *The streaming period issubject to change, such as an extension of the deadline.
- Free live streaming/archiving on YouTube (only for sessions you wish to view, optional)
Viewing eligibility: No restrictions on viewers *No personal information of viewers can be obtained.
Streaming period: Live streaming + archived streaming[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]*Deadline for requesting viewer personal information: Monday, June 24

If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1
onward, applications will be accepted on a first-come, first-served basis.

16[6-9] Sponsored Sessions

Lottery[Specifications]- Presentation duration: 60 minutes or 25 minutes- Incidental equipment: Microphone set, Internet connection (wired, 1 location)
Camera: 1 camera, fixed shooting*It will be transmitted by switching between the speaker's video and the presentation data.

[Prices]- Sponsored session (60 minutes)

Early application (Member rate)
Early application (General rate)
Normal application (Member rate)
Normal application (General rate)

720,000 yen (excluding tax)
830,000 yen (excluding tax)
850,000 yen (excluding tax)
980,000 yen (excluding tax)

- Sponsored short sessions (25 minutes)

Early application (Member rate)
Early application (General rate)
Normal application (Member rate)
Normal application (General rate)

390,000 yen (excluding tax)
450,000 yen (excluding tax)
470,000 yen (excluding tax)
540,000 yen (excluding tax)
*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

■Presentation Dates and Times for Sessions- The date and time of the presentations will be decided by the selection meeting. For details on how to determine the presentation date and time for yoursession, please refer to "Presentation Dates and Times for Sponsored Sessions" on page 41.
- As a result of the selection meeting, the content of sessions may be similar to other sessions in the same time slot. Please understand this beforehand.
- The presentation date and time selection meeting is scheduled for around June.

[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]*Deadline for requesting viewer personal information: Monday, June 24
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

17[6-9] Sponsored Sessions

Lottery■About applications- If the number of applications exceeds the number of available spaces before April 30, a lottery will be held. (From May 1 onward, first-come, first-served basis)- If you have difficulty with time-shifted streaming online, you cannot register for sponsored sessions.

■What is included in the application- One Regular Pass per application- Session video recordings provided- Personal information of your session viewers for live streaming and time-shifted streaming provided (Time-shifted streaming is available only for viewers who watch more than 5
minutes of the session)- Name, email address, company, department, job title, and type of business*The deadline for requesting viewer personal information: Monday, June 24. If you apply after the deadline, we will not be able to provide personal information.
*If you also wish to obtain the personal information of participants in person at the event venue, please apply separately for barcode reader rental as described below.

■Barcode reader- Within the CEDEC venue, visitors will wear a Conference Pass with a barcode. By scanning visitors' barcodes with a dedicated reader at the entrance of your company's session
venue, you will receive data on participants' personal information after the exhibition. *Each sponsor is responsible for scanning visitor barcodes.
- Unlimited number of registrations (1 unit) = 40,000 yen (excluding tax)
- Pricing based on the number of registrations (1 unit) = 20,000 yen (+ number of registrations x 30 yen) (excluding tax)
- Additional reader = 8,000 yen/unit (excluding tax)

■Participants’ participation in sessions- On the day of the event, organizers will not accept pre-registration but participants may choose the sessions they wish to attend. If you wish to conduct pre-registration, please do so
at your company.
(You can link from the official CEDEC website to an acceptance form that your company prepares.)■Interpretation arrangements- Referrals are available for a fee. Please contact the Secretariat separately.
[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]*Deadline for requesting viewer personal information: Monday, June 24
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

18[10-11] Sponsored Hands-on Workshops

First-come, first-served basis- It is possible to conduct hands-on workshops where participants can actually experience products
using an actual PC.
- Hands-on workshops are available for in-person participants only. There is no online streaming.

[Specifications]- Duration: 60 minutes per session- Capacity: 20 people (school style)- Incidental equipment: Projector, microphone set, internet connection (wired, 1 location)*Please provide your own PCs and other equipment.
[Prices]
Early application (Member rate)
250,000 yen (excluding tax)
Early application (General rate)
330,000 yen (excluding tax)
Normal application (Member rate) 290,000 yen (excluding tax)
Normal application (General rate) 380,000 yen (excluding tax)
*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

■Barcode reader- In the CEDEC venue, visitors will wear a Conference Pass with a barcode. By scanning visitors' barcodes with adedicated reader at the entrance to your company's session venue, you will be able to receive data on participants'
personal information after the exhibition.
*Each sponsor is responsible for scanning visitors' barcodes.
- Unlimited number of registrations (1 unit) = 40,000 yen (excluding tax)
- Pricing based on the number of registrations (1 unit) = 20,000 yen (+ number of registrations x 30 yen) (excluding tax)
- Additional reader = 8,000 yen/unit (excluding tax)

Depiction■About applications- First-come, first-served basis: The Secretariat will contact you regarding the schedule and time of the presentation in the order of application (around July).
- Only hands-on workshop-style programs can be conducted under this plan. If you wish to present a lecture-style presentation, please apply for a sponsored session.

[Application deadline]: Monday, July 119

[12] Neck Strap Advertisement

Priority•Logos will be placed on the neck strap of the Conference Pass, which participants and speakers will wear at all times in the venue.
*This item will be sold to the Silver Sponsors or higher on a priority basis. Please contact the Secretariat if you would like to make a request.

[Specifications][Prices]- Material: Nylon satin weave- Size: w15 x h900 (mm)- Color: mono-color- Distribution target: participants, speakers, andrelated parties- Production quantity: 4,000*The logo will alternate with the CEDEC logo.

Member rate: 2,000,000 yen (excluding tax)
General rate: 2,300,000 yen (excluding tax)
*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

*Layout is provisional.

[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of openings before April 30 (Tue.), preference will be given to companies thathave already applied in the previous event.
If there are no companies with results, a lottery will be held. From May 1 onward, applications will be accepted on a first-come,first-served basis.

20

Priority[13] Tote Bag Advertisement•Logos will be placed on bags to be distributed to participants, speakers, and related parties.
*This item will be sold to the Silver Sponsors or higher on a priority basis. Please contact the Secretariat if you would like to make a request.

[Specifications]- Material: Cotton- Size: w360 x h370 x d110 (mm)- Logo size: within w250 x h340 (mm)- Color: mono-color- Distribution target: participants, speakers, andrelated parties- Distribution location: within the CEDEC venue- Production quantity: 4,000[Prices]
Member rate: 2,000,000 yen (excluding tax)
General rate: 2,300,000 yen (excluding tax)
*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

SampleDepiction[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Thursday, June 20]
If the number of applications exceeds the number of openings before April 30 (Tue.), preference will be given to companies thathave already applied in the previous event.
If there are no companies with results, a lottery will be held. From May 1 onward, applications will be accepted on a first-come,first-served basis.

21

Lottery[14] Entrance Banners-Large banners will be displayed near the general reception area 1st floor (tentative).
- Placed along the route to the general reception- Only available to sponsor companies who use either the exhibition booth or the sponsorship menu.

[Specifications][Price] *Per advertisement location.

- Size: W2400 x H1800 (mm)- Material: Styrene board, freestanding- Display location: 1st floor, near the general reception- Number of installable locations: 4Multiple applications available
Member rate: 300,000 yen (excluding tax)
General rate: 350,000 yen (excluding tax)

■1F Entrance banners

Generalreception*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

(1)

(2)

(3)

Advertising Space(4)

Advertising Space

Installation example

Display locations00[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Friday, July 26]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

22[15] Uchiwa Fan Advertisement

Lottery- Corporate logos and advertisements will be placed on uchiwa fans to be distributed toparticipants, speakers, and related parties.

[Specifications]- Size: w243 x h345
- Frame: white- Printing area: h150 x w110 (mm)- Color: 4 colors- Distribution target: participants, speakers, and related parties- Production quantity: 3,000*This item is limited to one company only. If there are multiple company
applications before April 30, a lottery will be held. (From May 1 onward, firstcome, first-served basis)*The layout will have the CEDEC logo design on one side.

AdvertisingSpace[Prices]
Member rate: 1,000,000 yen (excluding tax)
General rate: 1,150,000 yen (excluding tax)
*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

Depiction[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

23

Lottery[16] Email Advertisement- A 5-line ad can be distributed for publication in the CEDEC EXPRESS e-newsletter.
- To CEDEC email newsletter subscribers━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━[Specifications]

Computer Entertainment Developers Conference 2024 (CEDEC2024)
Newsletter [CEDEC EXPRESS]
2024/**/**
https://cedec.cesa.or.jp/━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Sent to: participants, speakers, newsletter subscribers
Registered recipients: More than 23,000 (as of February 2024)
Available distribution period: Until Friday, August 23■TOPICS▼[Hurry] Early bird discount for Regular Pass ends today!
▼[Deadline approaching!] Your vote will decide the CEDEC AWARDS! <Until today!>▼[Highlighted Sessions] Three sessions recommended by the Advisory Board!
▼[Free] Registration for sponsored session is now open!
▼New session now available- 5-line ad*This is an insert to the "CEDEC EXPRESS" newsletter.
*Limited to one company per distribution---<PR>--１○×△□●×▲■ ○×△□●×▲■ ○×△□●×▲■ ○×△□●×▲■ ○×△□2
3
4
5---<PR>--――――――――――――――――――――――――――――――――――――――▼[Hurry] Early bird discount for Regular Pass ends today!
――――――――――――――――――――――――――――――――――――――

Number of characters displayed: 38 double-byte characters x 5 lines[Prices]
Member rate: 300,000 yen (excluding tax)
General rate: 350,000 yen (excluding tax)

*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

*Please be aware that we may not be able to distribute the requested date due to the
distribution schedule of “CEDEC EXPRESS.”The <Early Bird Discount> for the Regular Pass, which allows you to attend all sessions
over a three-day period, applies to applications received today only.
Please take advantage of this opportunity and apply today!
●Registration Page
https://cedec.cesa.or.jp/2024/contents/howto.html*Depiction of a 5-line ad[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

24

Lottery[17-20] Official Website Advertisement- Banner ads will be displayed on the official website.
My Page

Main page

Session listing page

C typeMy Page

Design in progress

A typeB typeFile format: JPG, PNG format

Duration of display: Late June 2024 - End of November 2024
Display page - Main page: (A type / B type)- “My Page”: C type- Session listing page: D type

[Price & Size]
Display

A typeRandomB typeRandomC typeRandom

D typeRandomDesign in progress

B type[Specifications]

Ad typeD typeSession list

Size (pixels)

Numb
er

Price (excluding tax)

Display size:w640x h200

3

Member rate: 500,000 yen/post
General rate: 580,000 yen/post

5

Member rate: 300,000 yen/post
General rate: 350,000 yen/post

5

Member rate: 250,000 yen/post
General rate: 290,000 yen/post

7

Member rate: 200,000 yen/post
General rate: 230,000 yen/post*Submission size: w640 x h200

Display size: w450 x h141
*Submission size: w640 x h200

Display size: w300 x h50*Submission size: w600 x h100

Display size: w300 x h50*Submission size: w600 x h100

*The "Member" in Member rate refers to Computer Entertainment Supplier's Association (CESA) members.

*If the number of applications exceeds the number of spaces available before April 30, priority
will be given to companies conducting sponsored sessions and a lottery will be held to selectthe winners. (From May 1 onward, first-come, first-served basis)*Multiple applications available*Ad sizes and layout may be subject to change.
*Please contact the Secretariat for information on submission methods and schedules.
■CEDEC Official Website access results
Before - At the end of the event ( July 1, 2023 - September 30, 2023)
Page views: 1,796,093
Users: 126,679
Average access time: 13 minutes 44 seconds[First application deadline (Early application deadline): Tuesday, April 30 / Final
deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), alottery will be held.
From May 1 onward, applications will be accepted on a first-come, first-served basis.

25

[21] Live Streaming Page Banner Advertisement

Lottery- Banner ads will be displayed on all pages of the live internet streaming of CEDEC 2024 session videos.
*Live streaming will be available to those who have applied for a CEDEC2024 pass.
To access the live online streaming page, log in to the participant's “My Page” and access it from the menu list.
[Specifications]
Duration of display: August 21, 2024 - August 23, 2024
- Random display (up to 10 banners)
Banner Ad

Live streaming
Video display area

[Price & Size]
1 banner ad (display size: w450✕h100 *submission size: w900✕h200)
Member rate: 250,000 yen (excluding tax)/banner
General rate: 290,000 yen (excluding tax)/banner
File format: JPG, PNG format

Chat display area

Depiction of the session video online streaming website*Ad sizes and layout may be subject to change.

*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

*Applications will be accepted for up to 10 banners. (Multiple applications acceptable)*If the number of applications exceeds the number of available spaces before April 30, alottery will be held. (From May 1 onward, first-come, first-served basis)*Ad sizes and layout may be subject to change.
*Please contact the Secretariat for information on submission methods and schedules.
■Live streaming results
Streaming period: Aug. 23 - Aug. 25, 2023
Total views: 60,696 *Total number of unique views per session viewed for at least 5
minutes[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

26

[22] Time-shifted Streaming Page Banner Advertisement

Lottery- Banner ads will be displayed on all pages of the time-shifted streaming website, which will provide online streaming of CEDEC2024 session
videos for a limited time.
*Online streaming of time-shifted streaming will be available to those who have applied for a CEDEC2024 pass.
To access the time-shifted online streaming page, log in to the participant's "My Page" and access it from the menu list.

[Specifications]
Banner Ad

Duration of display: August 22, 2024 - September 2, 2024 (tentative)- Random display (up to 10 banners)[Price & Size]
1 banner ad (display size: w450✕h50 *submission size: w900✕h100)
Member rate: 200,000 yen (excluding tax)/banner
General rate: 230,000 yen (excluding tax)/banner

Time-shiftedstreaming
Video display area
Chat display area

File format: JPG, PNG format*The "Member" in Member rate refers to ComputerEntertainment Supplier's Association (CESA) members.

*Applications will be accepted for up to 10 banners. (Multiple applications accepted)*If the number of applications exceeds the number of available spaces before April
30, a lottery will be held. (From May 1 onward, first-come, first-served basis)*Ad sizes and layout may be subject to change.
*Please contact the Secretariat for information on submission methods andschedules.
Depiction of the session video online streaming website*Ad sizes and layout may be subject to change.

■Time-shifted streaming online streaming results
Streaming period: Aug. 24 - Sept. 4, 2023
Total views: 71,542 *Total number of unique views per session viewed for atleast 5 minutes[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

27

Lottery[23] Official Guide Map Advertisement•Advertisements will be displayed on the guide map and be distributed to participants on the day of the event. *The items will be sold to exhibitors.

[Media Overview]

Ad space

Distribution Location: Distributed free of charge at theregistration desk for participants and at the entrances to thesession venues
Specifications: Folded map, all-color on both sides
Size when folded: 210 (length) x 110 (width) (mm)Advertising placement: Back Cover (Table 4)
Ad size: 210 (length) x 110 (width) (mm)[Prices]
Member rate: 1,000,000 yen (excluding tax)
General rate: 1,150,000 yen (excluding tax)
*The "Member" in Member rate refers to Computer Entertainment Supplier's Association(CESA) members.
*An exhibitor is defined as a company that will have either an exhibition booth, sponsored sessionsor sponsorship menu.
*Limited to one company. If there are multiple company applications before April 30, a lottery will be
held.

Sample Guide Map[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

28

Priority[24-26] Developers' Night Sponsorship•Developers' Night is a get-together attended by about 500 people, including speakers, participants, and invitees.
*This item will be sold to the Silver Sponsors or higher on a priority basis. Please contact the Secretariat if you would like to make a request.

[Event Overview]

PlatinumGold

SilverPrices2,000,000 yen (excluding tax)

1,000,000 yen (excluding tax)

500,000 yen (excluding tax)

NumberLimited to one company

Up to two companies

Up to three companies

Greeting time

〇 (Opening)〇

Showing of promotional video during
the party〇 (60 seconds 3 types)〇 (30 seconds)

Official guide map〇〇

Official website

〇

〇

〇

Venue sign board

〇

〇

〇

When applying for a booth exhibit at
the same time

Provision of 3 tables atstandard rate
Right for priority selection ofbooth location

Provision of 3 tables atstandard rate
Right for priority selection ofbooth location

Catalog distribution (catalog display
area)

〇

〇

〇

Naming rights〇

Party tickets

10

5

3

Time & Date: Thursday, August 22,
2024, 7:30 p.m. - 9:30 p.m.
Capacity: 500 persons

Logo
exposure

2023 set up*Please provide your own catalogs and demonstration videos.
[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of openings before April 30 (Tue.), preference will be given to companies thathave already applied in the previous event.
If there are no companies with results, a lottery will be held. From May 1 onward, applications will be accepted on a first-come,first-served basis.

29

Priority[27-28] Welcome Reception Sponsorship•A welcome reception will be held on the first day of CEDEC to welcome speaker-related parties.
•Participation is limited to speakers only.

[Event Overview]

PlatinumGold

SilverPrices1,000,000 yen (excluding tax)

500,000 yen (excluding tax)

250,000 yen (excluding tax)

NumberLimited to one company

Up to two companies

Up to three companies

Greeting time

〇 (Opening)〇

Showing of promotional video
during the party〇 (60 seconds 3 types)〇 (30 seconds)

Official guide map〇〇

Official website

〇

〇

〇

Venue sign board

〇

〇

〇

Provision of 3 tables at standard
rate

Provision of 3 tables at standard
rate

Right for priority selection ofbooth location

Right for priority selection ofbooth location

Catalog distribution (catalog display
area)

〇

〇

Naming rights〇

Time & Date:Wednesday, August 21, 2024,
7:15 p.m. - 9:15 p.m.
Capacity: 200 to 250 people

Logo exposure

When applying for a booth exhibit at
the same time〇

*Please provide your own catalogs and demonstration videos.
*Platinum sponsorship of 2 million yen (excluding tax) is also available.

[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]

2023 set up

If the number of applications exceeds the number of openings before April 30 (Tue.), preference will be given to companies thathave already applied in the previous event.
If there are no companies with results, a lottery will be held. From May 1 onward, applications will be accepted on a first-come,first-served basis.

30[29-30] CEDEC AWARDS Sponsorship

Priority

The CEDEC AWARDS focus on technologies that have made notable contributions to the advancement of computer entertainment development,
and honor and celebrate the achievements of developers from a technical perspective.
Platinum
Prices1,000,000 yen (excluding tax)

NumberLimited to one company

Gold
500,000 yen (excluding tax)
Up to two companies

Showing of promotional video
before the start of the event〇 (60 seconds)

PR email to viewers (after the event)〇〇

Official guide map〇〇

Official website〇〇

Display of slide logo for streaming〇〇

Venue sign board〇〇

Logo exposure

When applying for a booth exhibit at the same time

〇 (30 seconds)

Provision of 3 tables at standard rate
Right for priority selection of boothlocation-*The CEDEC AWARDS will be conducted both in person at the on-site venue and via online streaming*Companies are responsible for preparing their own promotional video, PR email text, and logo for displays.

[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of openings before April 30 (Tue.), preference will be given to companies thathave already applied in the previous event.
If there are no companies with results, a lottery will be held. From May 1 onward, applications will be accepted on a first-come,first-served basis.

31

Lottery[31] Networking Lounge Sponsorship- This is the sponsored menu for the food and beverage area to be prepared in the food/beverage
and resting area in the Networking Lounge.
- Complimentary light snacks and coffee will be served to visitors.

[Specifications]Support for food and beverages of food and beverages to be distributed free ofcharge to visitors at the food and beverage/resting area in the Networking Lounge.

LOGO[Prices]
1-day plan 1,000,000 yen (excluding tax) * Up to 3 companies
3-day plan 2,500,000 yen (excluding tax) * Limited to 1 company[Sponsorship Benefits]*Screen (500 inches) for showing of promotional video infood/beverage and resting area

- Showing of promotional video in food/beverage and resting area*- Logo exposure- Official guide map- Official website- Paper cups for serving drinks- When applying for a booth exhibit at the same time: Provision of 3 tables at standard rate
Right for priority selection of booth location- Distribution of catalogs and flyers*Please provide your own catalogs and demonstration videos.

[Number of applications]

Sample of past
implementation[Food and drink]*Drinks and food will be catered by the venue's designated vendor.
Food options: Onigiri rice balls, sandwiches
Quantity: 300 onigiri rice balls x 300 sandwiches/day
Drink options: coffee (hot and iced), tea
Quantity: Total 800 cups/day

Limited to one company per day. (Up to 3 companies in total)
If you apply for the 3-day plan, your logo display area on the official guide map will be larger.
[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

32

[32] Equipment Sponsorship- Sponsorship of equipment, etc. to be set up in the venue.
- Specific details, sponsorship amount, and sponsorship benefits will be determined upon consultation. For more information,please contact the Secretariat.

[Application Details]- Support for CEDEC venue facilities, video recording equipment, audio equipment, PCs, networking equipment, and other material support.

[Sponsorship Benefits]- Company name/logo display on the official CEDEC website- Display sponsor signage at locations where sponsored equipment is located- Showing of promotional video between sessions, etc■2023 Sponsors- Equipment sponsors: TSUKUMO (PCs), YAMAHA (speakers and audio equipment)[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]33[33-34] Promotional Video Between Sessions

Lottery- You can show your company's promotional video on the live streaming channel.

[Specifications]- Duration of showing: Before the start of sessions- Video length: 60 seconds or less*Video content is limited. For more information, please refer to the "Important Points to Consider for Presentations,and Advertisements" on page 44.

[Prices]- Spot *Slot selection between sessions is possible
Member rate: 50,000 yen (excluding tax)
General rate: 60,000 yen (excluding tax)
- 1 channel per day *Channel selection is possible (7 times between all sessions per channel)
Member rate: 210,000 yen (excluding tax)
General rate: 240,000 yen (excluding tax)
*The "Member" in Member rate refers to Computer Entertainment Supplier's Association (CESA) members.

*Further details including time schedule will be announced after July.

[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

34[35-36] CEDiL Banner Advertisement

Lottery- Banner ads will be displayed on all pages of the CEDEC Digital Library (CEDiL for short) website.
*CEDiL is a digital library mainly containing materials from presentations presented at the annual CEDEC. Access is expected to be available not only before and after CEDEC, but also

[Specifications]throughout the year.

Duration of display: April 1, 2024 - March 31, 2025
- Random display (up to 5 banners)
A type1 location on top
Displayed on all
pages[Price & Size]
Type A (Display size: w630✕ h55 *Submission size: w1260✕ h110) Member rate: 200,000 yen (excluding tax)/banner
General rate: 230,000 yen (excluding tax)/banner
Type B (Display size: w240✕ h60 *Submission size: w480✕ h120) Member rate: 70,000 yen (excluding tax)/banner
General rate: 80,000 yen (excluding tax)/banner

File format: GIF format*The "Member" in Member rate refers to Computer Entertainment Supplier's
Association (CESA) members.

*Applications will be accepted for up to 5 slots for both Type A and Type B. (Multiple applications are
acceptable)*If the number of applications exceeds the number of available spaces before April 30, a lottery will be held.
(From May 1 onward, first-come, first-served basis)*Ad sizes and layout may be subject to change.
*Please contact the Secretariat for information on submission methods and schedules.

■CEDiL official website access results
B typeUp to 2 side
locations
Displayed on all
pages*Sample of display on the official
websiteBefore - At the end of the event ( August 24, 2023 - December 31, 2023)
Page views: 191,513
Users: 25,250
Average access time: 2 min 0 sec[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline: Monday, July 1]
If the number of applications exceeds the number of available spaces before April 30 (Tue.), a lottery will be held. From May 1 onward, applications will be acceptedon a first-come, first-served basis.

35[37] Sponsor Tags
- The designated tag will be displayed on the page displaying session information on the official CEDEC2024
website.
- Attendees can be prompted to attend sessions with content related to your products.

[Specifications]←Sponsor tag- Publication media- CEDEC2024 official website- Display locations- Session information, session list, session schedule[Prices]
1,000,000 yen (excluding tax)/banner*Applications are only accepted from tool and middleware manufacturers.
*In principle, the name and design of the tag should be the name of the product. For inquiries
regarding names other than the product name, please contact the Secretariat. ( Please notethat we may not be able to accept requests for names or designs that are not related to the
product.)←Sponsor tag*Sample of display on the official website(The layout may be subject to change)*Tags will display an image of the specified size. The design must be a company or productlogo.
*Speakers will be responsible for checking for the presence or absence of tags at their own
discretion. Tag descriptions for speakers may be displayed on the session information
management site.

[Application deadline]: Monday, July 136

[38] Option: Session Room Booked Exclusively
Session rooms are available on a daily basis. This space can be used for workshops, etc., according to your needs.
Conference room size and required equipment will be determined upon consultation.

[Conference room specifications]
Consultation

Depiction

Session room

- Sizes vary depending on the available rooms.
- If you wish to exhibit your products, please apply for the Exhibit
Menu.
- Please use the rooms for a full day of sessions (regular andshort), roundtables, hands-on workshops, etc.
- For use in sessions, they must be conducted as per the timetable.
In that case, live streaming and time-shifted streaming will also
be available.
- Live streaming and time-shifted streaming are not available at
CEDEC for roundtables and hands-on workshops.
- Please refrain from live streaming on your own platform- Room naming rights are available.

[Prices]
3,000,000 yen (excluding tax) or higher*For more information, please contact the Secretariat.

37[39] Option: Conference Room Rental
Conference rooms are available for interviews, business negotiations, meetings, etc.
Only available to sponsor companies who use either the exhibit menu or the sponsorship menu.

[Specifications]
Depiction

Small conference room: Area: 76 m2 or larger*Sizes vary depending on the available rooms.
*This plan is available for interviews, business negotiations, meetings,
etc.
If you wish to promote your exhibit to attendees through presentations,exhibits, demonstrations, etc., please apply for the Exhibit menu.

[Prices]
3 days: 220,000 yen (excluding tax) or higher
Smallconference room*For more information, please contact the Secretariat.

38

CEDEC2024
Sponsor Program Application

39

About applications
1. Application method- Download the "Sponsor Program Application Form" from the official CEDEC2024 website (URL https://cedec.cesa.or.jp/2024/sponsor/), fillin the required information, and email it to the CEDEC Sponsor Secretariat (sponsor@cedec.jp). cedec.jp).

2. Invoicing- After receiving the application form, the Secretariat will issue invoices in due course.

3. Payment deadline- Payment is due at the end of the month following the month of billing.
*For applications submitted after July, payment is due within one month of the date of application or by Tuesday, August 13, whichevercomes first.
*If payment cannot be confirmed by the payment deadline, your application may be canceled.

4. Cancellation after application- Cancellation after application will be subject to a separate cancellation fee, depending on when the request is made.

Cancellation fee

Up to 2 months before
the event (from thedate of application toJune 20)

30% of the fee

Up to 1 month before
the event (June 21 July 20)

50% of the fee

From 1 month before
the event (from July
21)

100% of the fee[First application deadline (Early application deadline): Tuesday, April 30 / Final deadline:
Monday, July 1 *Except for some menu items]40About applications[Precautions when applying]◆Exhibit Booth Locations
The exhibition booth location selection meeting is scheduled around June. The Secretariat will inform you of the date and time of the selection meeting by email.
Exhibit booths for which applications have been received by Friday, May 31, will be selected in the following order:(1) Companies applying for sponsorship menu with priority selection of booth location(2) Platinum Sponsor, Gold Sponsor, Silver Sponsor(3) Companies applying for PR Program Sponsorship (other than Platinum, Gold, and Silver Sponsors)*When there is more than one company where conditions (1) apply, the order will be Platinum Sponsor, Gold Sponsor, Silver Sponsor, and PR Program Sponsor. If there is still more than one company,
the order is based on the number of applications for exhibition booths. If there is still more than one company, the priority order will be determined by lottery.
*When there is more than one company where conditions (2) and (3) apply, the order of the number of applications for exhibition booths will be in order of the number of applications. If there is still morethan one company, the priority order will be determined by lottery.
*If there is more than one company with the same conditions, priority will be given to CESA members.
*An early bird discount is available for companies applying by Tuesday, April 30.

For companies applying after June 1, we will notify them in order after the exhibition booth locations are determined for companies that applied before May 31.

◆Presentation Dates and Times for Sponsored Sessions
The presentation date and time selection meeting is scheduled for around June. The Secretariat will inform you of the date and time of the selection meeting by email.
Sponsored sessions for which applications have been received by Friday, May 31, will be selected in the following order for your preferred presentation date and time:(1) Platinum Sponsor, Gold Sponsor, and Silver Sponsor, in that order(2) Companies applying for PR Program Sponsorship (other than Platinum, Gold, and Silver Sponsors)*When there is more than one company where conditions (1) and (2) apply, the order is based on the number of session application slots. If there is still more than one company, the priority order will be
determined by lottery.
*Presentation dates and times will be determined in the order of sponsored sessions (60 minutes) and sponsored short sessions (25 minutes).
*If there is more than one company with the same conditions, priority will be given to CESA members.
*An early bird discount is available for companies applying by Tuesday, April 30.
For companies applying after June 1, we will notify them in order after the date and time of the presentation for are determined that have applied before May 31.
Please note that depending on when you apply, you may not be able to select your preferred presentation date and time.

◆Time-shifted streaming online streaming of sponsored sessions
Time-shifted streaming of the sessions will be available online streaming on the official CEDEC website for a limited time after CEDEC ends, starting the day after the session for those who have purchased
a CEDEC2024 pass.
(This year, the time-shifted streaming online is scheduled from August 22 to September 2 at 10:00 a.m.)
If you have difficulty with time-shifted streaming online, you cannot register for sponsored sessions.
You may choose to stream the official CEDEC YouTube channel online streaming after time-shifted streaming at your discretion.
◆If there are only a few applications, there is a possibility that some programs will not be held.
In that case, we will contact you as soon as possible, but please be aware that there may need to discuss subsequent actions with you.

41

Other Notices

42

Schedule
Mar

May

Jun

April 1,
10:00 a.m.
Application
deadlineOverallSponsorship

Apr

Mid-June:sessioninformation
available

Early MarchSponsorship briefing,
Sponsorship programs
open to the public/applications begin

June
Sponsored sessions date,time, and exhibitionbooth Location
selection meeting

April 30:
Early application
deadline, lottery

Aug

July 1:
Keynote speech
timetable
released

Sales ofConference
Passes begin
on July 1

WEB

Early bird
discount sales
end on July 31

Sep

AugustWednesday, 21stThursday,
22nd
Friday, 23rdLive
streaming

July 1:
Final application
deadline*Except for somemenu items

Information
emails topass purchasers begin

email

Notic
es

Jul

Thursday,August 22 Monday,
September 2Timeshiftedstreaming

TBD

43

Important Points to Consider for Exhibits, Presentations, and Advertisements
When Exhibiting, Giving a Presentation, or Advertising at CEDEC, Please Take The Following Points Into
Consideration.
◆Exhibits, presentations, and advertisements prohibited content[Prohibition of advertisements related to antisocial activities]
We prohibit the posting of advertisements related to anti-social activities such as violations of related laws andregulations, gambling games, alcoholic beverages, tobacco and other tobacco products, prohibited drugs, adultcontent, weapons and arms, and other antisocial activities.
[Prohibition of exhibiting, giving a presentation, or advertising for the purpose of recruiting]
We prohibit exhibits, presentations, and advertisements for the purpose of providing job search services or
recruiting.
(The Secretariat may ask you to confirm the content of your advertisement in advance.)◆Global Event Compliance Policy
Please comply with the Global Event Compliance Policy established by COMPUTER ENTERTAINMENT
SUPPLIER'S ASSOCIATION. https://www.cesa.or.jp/compliance.html

44

CEDEC2024 Exhibitions/Sponsored Sessions/Advertising/Sponsorship Terms and Conditions■Fulfillment of terms and conditions
Companies, organizations, etc. (hereinafter, "Corporate Partner" including exhibitors, sponsored sessions,advertisements, and sponsorships) that exhibit, hold sessions, etc. at this event must comply with the following
rules and regulations, as well as the "Implementation Guidelines" presented by the organizer. In the event that theorganizer deems that there is a violation of these rules or that there is any conduct that may cause inconvenienceto third parties or offend public order and morals, the organizer reserves the right to refuse the application for
exhibits, sponsored sessions, advertising, or sponsorships, or to terminate the contract. In this event, the organizer
will not compensate the Corporate Partner or related parties for any damages incurred by the Corporate Partner or
related parties as a result of the return of expenses paid in advance by the Corporate Partner or termination of thecontract, and if there is any damage to the organizer or co-organizer, the Corporate Partner will be required tocompensate the Corporate Partner for the full amount of such damage.
■Corporate Partner qualification
A Corporate Partner is limited to companies, organizations, and other entities that provide products and services
that meet the event's main objectives as determined by the organizer, and the organizer reserves the authority todetermine whether or not the products, services, etc. meet the event's objectives.
■Prohibition of presentations or advertisements for the purpose of recruiting
We prohibit job search services, as well as presentations or advertisements for the purpose of recruiting. The
Secretariat may ask you to confirm the content of your advertisement in advance.
■Determination of exhibition booth location and session presentation times
Exhibition booth locations will be determined at the booth location selection meeting for those exhibition booths forwhich applications have been received by Friday, May 31, by selecting the desired location in the following order.
(1) Companies applying for sponsorship menu with priority selection of booth location(2) Platinum Sponsor, Gold Sponsor, Silver Sponsor(3) Companies applying for PR Program Sponsorship (other than Platinum, Gold, and Silver Sponsors)*When there is more than one company where conditions (1) apply, the order will be Platinum Sponsor, Gold
Sponsor, Silver Sponsor, and PR Program Sponsor. If there is still more than one company, the order is based on
the number of applications for exhibition booths. If there is still more than one company, the priority order will be
determined by lottery. When there is more than one company where conditions (2) and (3) apply, the order of thenumber of applications for exhibition booths will be in order of the number of applications. If there is still more than
one company, the priority order will be determined by lottery.
*If there is more than one company with the same conditions, priority will be given to CESA members.
For exhibition booths applied for after June 1, we will notify them in order after the exhibition booth locations
applied for before May 31 have been determined.
Presentation dates and time selection for sessions will be determined in the following order for sponsored sessions
for which applications are received by Friday, May 31, by the presentation date and time selection meeting.
(1) Platinum Sponsor, Gold Sponsor, and Silver Sponsor, in that order(2) Companies applying for PR Program Sponsorship (other than Platinum, Gold, and Silver Sponsors)*When there is more than one company where conditions (1) and (2) apply, the order is based on the number ofsession application slots. If there is still more than one company, the priority order will be determined by lottery.
Presentation dates and times will be determined in the order of sponsored sessions (60 minutes) and sponsoredshort sessions (25 minutes).
*If there is more than one company with the same conditions, priority will be given to CESA members.
For sponsored sessions applied for after June 1, we will notify them in order after the presentation dates and timesof the sponsored sessions applied for before May 31 have been determined.
Please note that the method of determining exhibition booth locations and session presentation times is subject tochange.
■Formation of Contract
The contract shall become effective on the date when the Corporate Partner submits their application and theorganizer accepts and approves it.

■Payment of Fees
Corporate Partner shall transfer the full amount of the invoiced Corporate Partner fee to the bank accountdesignated by the organizer by the date indicated on the invoice. In principle, payment in advance is required.
If payment of the Corporate Partner fee is not received by the payment deadline, the contract will beterminated. In this event, if there is any damage to the organizer, the Corporate Partner shall compensate for all
such damage.
The Corporate Partner fee covers all session slots and application details.
■Termination of Corporate Partner Agreement
If the Corporate Partner wishes to terminate the contract, in whole or in part, after it has been concluded, it
must be done in writing. In this case, the Corporate Partner will be required to pay the following cancellation fee
Up to 2 months before the event (date of application to June 20, 2024): 30% of the Corporate Partner fee
Up to 1 month before the event (June 21 - July 20, 2024): 50% of Corporate Partner fee
From 1 month before the event (July 21, 2024 onwards): 100% of Corporate Partner fee*If the organizer or co-organizer has incurred damages in excess of the cancellation fee, the organizer or coorganizer will be required to compensate for such damages separately.
*The cancellation fee shall be transferred to the bank account designated by the organizer by the date indicatedon the invoice.
■Prohibition of subleasing
Corporate Partner may not assign, rent, etc. (regardless of whether or not there is a transfer or rental fee) all orpart of the contents of the contract to other companies without the organizer's permission.
■Postponement, change or cancellation of the event
In the event that the organizer postpones, changes the duration of the event, or cancels the event for reasons
attributable to the organizer, or in the event that the Corporate Partner is unable to implement the contents of
the application, the organizer shall reimburse the Corporate Partner for the pro-rated Corporate Partner fee
based on the number of remaining days of the event.
Furthermore, the organizer reserves the right to postpone, change the duration of, or cancel the event if it
becomes difficult or impossible to hold the event due to force majeure, or if there is a risk of force majeureoccurring, as determined by the organizer. In this case, the Corporate Partner fee already received by theorganizer will not be refunded to the Corporate Partner. However, the organizer may, at its discretion, refund a
portion of the Corporate Partner fee in light of the nature and content of the force majeure event or othercircumstances.
The organizer shall not be liable to the Corporate Partner for any loss or damage incurred by the Corporate
Partner as a result of the postponement, change of the event date, or cancellation of the event due to any of theabove reasons.
For the purposes of these terms and conditions, force majeure shall include each of the following:(1) Natural disaster (including earthquake, typhoon, storm, tsunami, flood, landslide, lightning, explosion, water
damage, etc.)(2) Social turmoil (including war, terrorism, hostilities, civil unrest, riots, civil disturbances, etc.)(3) Acts by public authorities (including enactment, amendment, or repeal of laws and regulations, intervention
by government agencies, administrative orders, trade embargoes, etc.)(4) Spread of infectious and contagious diseases (including various bacteria, various viruses, etc.)(5) Accidents involving public infrastructure (including power outages, communication line breaks, transportation
accidents, etc.)(6) Shortage of materials and resources (including electricity, gas, and water supply outages, oil shortages, rawmaterial and material shortages, etc.)(7) Fluctuations and sharp rises in exchange rates, freight rates, etc.
(8) Labor disputes (including strikes, sabotage, lockouts, etc.)(9) Default by a material counterparty (including bankruptcy or insolvency of the venue operator)(10) Other events not attributable to the organizer in addition to the preceding items

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CEDEC2024 Exhibitions/Sponsored Sessions/Advertising/Sponsorship Terms and Conditions■Liability for damages
The organizers and co-organizers shall not be liable for any injury or damage to persons or property incurred by the
Corporate Partner or related parties through their participation in this event for any reason whatsoever. Corporate
Partners must also immediately compensate for any and all damages caused to the venue's facilities, its
equipment, etc., or to the persons or property of third parties due to the intentional, negligent, or unintentional
actions of its employees, agents, or related parties.
In the event that the organizer or co-organizer receives a claim for compensation for such damages, the Corporate
Partner concerned shall be liable for the payment of such damages and shall promptly pay the organizer the fullamount of such damages, including any start-up fees and fees paid to attorneys, if any, to the organizer or coorganizer.
The organizers and co-organizers shall not be liable for any typographical errors or omissions in any and all
productions at the event.
■Photos and video shooting
The organizer reserves the authority to permit photography, videotaping, etc. at the event, as well as all other rights
related to the images.
■Handling of personal information
If Corporate Partner obtains personal information through this event, it must do so legally and appropriately, incompliance with the Act on the Protection of Personal Information and related laws and regulations.
The purpose of use must be announced or notified, and the information must be used within the scope of that
purpose. In addition, the Corporate Partner shall be responsible for the management and administration of thepersonal information obtained. Should any damage occur to participants, the corporate partner shall assume full
responsibility and shall resolve the dispute on its own.
■Provision of personal information to third parties
Corporate Partners shall fully understand and comply with the following regarding the handling of personal
information provided by the organizer (hereinafter, "this Personal Information").
1. Compliance with the terms of the license
The Corporate Partner will send materials and other communications in accordance with this Personal
Information to eligible participants to whom the organizer has granted permission for the implementation of the
purposes of use described in Section 2 (1) by the Corporate Partner (hereinafter, "Eligible Participants"). When
doing so, the method of transmission and communication shall be in accordance with the content and scope of theconsent granted by the Eligible Participants. In addition, each Corporate Partner should keep the record of the
Eligible Participants’ consent received from the organizer for as long as it is required.
The consent text for this event is as follows:－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
CEDEC uses a barcode system for visitor passes at the on-site venues. When barcodes presented by visitors at
the exhibition booth or seminar venue are scanned, or when a session is viewed online, Personal Information(name, email address, company, department, job title, position) of participants who have registered for the event
will be provided to the following exhibitors and sponsors as a third party, based on the consent of the participants atthe time of registration. Personal information provided to exhibitors and sponsors will be managed under the
responsibility of each company. Each company may use the personal information to provide information on its
products, services, seminars, surveys, and other information.
Names of exhibitors and sponsors below－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－

2. Purpose of use of this Personal Information(1) This Personal Information may be used only for the purposes for which the Eligible Participant has given
his/her consent, such as for information from Corporate Partner (introduction of products, services, seminars,etc.) and for customer satisfaction surveys.
(2) If the Corporate Partner intends to use this Personal Information for purposes other than those described in(1) above, the Corporate Partner itself must again obtain the individual consent of each Eligible Participant.
3. How Personal Information is used
When sending information to a customer for the first time based on the personal information provided, be sure
to clearly state how the personal information was obtained, the name of the Corporate Partner, the Corporate
Partner's contact information, and how the personal information can be changed, deleted, or cease to beprovided to the customer.
4. Management of this Personal Information, etc.
This Personal Information may not be disclosed, published, divulged, transferred, loaned, or distributed to any
third party. Please dispose of the information when it is no longer needed, and deal appropriately with any
correction or deletion requests from the Eligible Participants.
5. Liability
Please manage the personal information provided by the organizer strictly under the responsibility of a
Corporate Partner. In the event of an accident or trouble involving this Personal Information for which the
Corporate Partner is responsible, please take responsibility for dealing with it as a Corporate Partner and contact
the organizer immediately. The organizer will not be held liable for any loss or damage incurred by the Eligible
Participant or Corporate Partner due to reasons beyond the organizer's control. The organizer will not be held
responsible for the accuracy or other content of this Personal Information.

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Contact[Contact]
CEDEC Sponsor Secretariat

Email: sponsor@cedec.jp
Shinjuku Dai-ichi Seimei Building 18F, 2-7-1 Nishi-Shinjuku,
Shinjuku-ku, Tokyo 163-0718
Computer Entertainment Supplier's Association (CESA)

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