Press Release
Cool Japan Fund Inc.
Tokyo, March 4, 2015
Investing in an overseas “Japan Channel”
Cool Japan Fund has decided to collaborate with SKY Perfect JSAT Corporation (SJC) toinvest ¥11 billion for operating and expanding an overseas “Japan Channel” and executing
related businesses of broadcasting business such as music events and merchandise sales. Of
the total amount, Cool Japan Fund will invest ¥4.4 billion.
The entertainment channel “WAKUWAKU JAPAN” will play a vital role of this project.
“WAKUWAKU JAPAN” broadcasts various Japanese contents – including anime, drama,sports, music and film – to overseas viewers in their own languages all day long. Although
the channel has begun broadcasting in Indonesia and Myanmar, the channel’s expansion is
to be accelerated with this investment and the Japan Channel will reach 22 countries, 41
million households, by 2020.
Cool Japan Fund expects that this project will appeal the excellence of Japan to the world,
causing several ripple effects of increasing sales of local Japanese products, foreign visitors
to Japan and demand for Japanese TV programs.

In most of developing countries, there is a rapid economic growth, leading both a drastic
expansion of the middle class population and increase of demand for television channels andprograms. Even though some Japanese TV programs have sporadically become popular inforeign countries, the overall exposure of Japanese programs is still radically limited and sois their popularity in the entire world.
SJC began the all-locally-translated Japanese entertainment program channel“WAKUWAKU JAPAN” in February 2014 in Indonesia, and soon in June 2014 in Myanmar.
Due to the consecutive effort of SJC in both countries, the channel has currently reachedapproximately 2.5 million households and accomplished a high channel recognition there.

However, further business expansion into other untapped countries requires significant
investment to increase the amount and variety of TV programs, localize the programs into
each local language with subtitle and dubbing, and conduct promotional activities in eachcountry. Meanwhile, such a challenging expansion plan will expose the enterprise
broadcasting “WAKUWAKU JAPAN” to several business risks in all the countries where thechannel is broadcasted.
To overcome these issues, Cool Japan Fund has decided to collaborate with SJC to invest a
total of ¥11 billion to the project. Of the total amount, Cool Japan Fund will invest ¥4.4 billion
to the jointly-established “WAKUWAKU JAPAN Corporation”, which will manage theproject in the future.
The goal of this investment is to accelerate the channel’s expansion into 22 countries, 41
million households by 2020.
The newly invested capital will be effectively utilized to meet the local viewers’ differedexpectation as much as possible by not only broadcasting the newest programs in Japan but
also actively self-producing the unique programs. In addition, the joint venture will propose
the following attractive experiences toward broadcasted countries’ Japan freaks incooperation with a myriad of Japanese companies; music live events featuring with popular
Japanese performers, friendly matches between a J-league club with a local league one, or
fashion related events with Japanese fashion goods sales.
Also, with Japanese local governments and travel agencies, the overseas broadcasting
company will attempt to produce and broadcast tourist programs in which, for instance,
selected foreign reporters visit several regions of Japan, contributing to both increasing theforeign tourists to Japan and revitalizing local cities or villages.
Cool Japan Fund fully supports the ambitious project so that WAKUWAKU JAPAN channel
with its related businesses can become a convenient platform for disseminating theexcellence and culture of Japan. Cool Japan Fund also expects that the ripple effects of thisproject will be discovered ubiquitous– i.e. increase of Japanophiles overseas, sensational hitof made-in-Japan products in a country, standardization of tourism visiting Japan, andexpansion of demand for Japanese contents such as TV programs’ formats and J-POP.

Moreover, it is expected that this project will endorse the overseas business of JapaneseSMEs by improving a reputation and cultural understating of Japan through “Japan Boom”
all over the world, inspired by WAKUWAKU JAPAN channel broadcasting.

[About SkyPerfect JSAT Corporation]
Established: November, 1994
Business Domain: Multi-channel paid TV programming, space satellite operations
Location of Head Office: Minato Ward, Tokyo
Representative: Representative Director, President & CEO, Shinji Takada
Website: http://www.sptvjsat.com/en/◆Contact for details regarding this document:
Cool Japan Fund Tel: +81(0)3-6406-7500