WORLD YURU SPORTS ASSOCIATIONWORLD YURU SPORTS ASSOCIATION was born in Japan in 2015.
We solve various social issues by making sports “YURU” , which generally means fun,free, generous, flexible, easy to approach etc. in Japanese.
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Now, why do we need YURU SPORTS, and what does it solve?
There are various issues in the world, such as “declining birthrate and aging population” , “environmental problems” , “economic disparities” ,“refugees” , “discrimination between races, persons with disabilities and LGBTQ” , “natural disasters” and much more.
We decided to solve these social problems with “sports” .However, rather than just playing existing sports, we aim to solve by creating new sportsthat anyone can participate and have fun regardless of age or gender.
What is most unique about YURU SPORTS is that when creating new sports, we follow the Japanese-original concept of “YURU” (meaning fun,free, generous, flexible, easy to approach etc.).
Not only do we solve issues in Japan, but we aim to solve international issues around the world through YURU SPORTS.

Our Sports
Social issue:

Extending the life
expectancy of the elderly【Ton-Ton Voice Sumo】

Social issue:

Understandingof diversity【Caterpillar Rugby(Imomushi Rugby)】

Paper sumo-wrestling played with the voice. Thesumo ring vibrates accordingly when the playersays “Ton-Ton” to the microphone. This sport wasmade for the elderly’ s rehabilitation for thethroat. It gives the elderly’ s opportunity to speak
out loud and have fun playing sports at the sametime.

New type of rugby developed together with friends
who regularly use wheelchairs. This rugby is playedwithout using your feet, only by rolling around, andcrawling along the ground. This sport can be enjoyedequally with wheelchair users and can be the trigger
to understanding diversity.

Social issue:

Social issue:

Creating communication
opportunities【Baby basketball】
This sport uses a specially developed basketball thatstarts crying when moved violently. The rule isbasically the same as basketball, but if the ball starts
crying, the ball goes to the opponent team. Therefore,
you just need to be slow and gentle.
Baby basketball is usually used for corporate teambuilding opportunities, and in events for interaction
between different age and gender.

Social issue:

Regional revitalization【Hand “Fish” ball(Hangyoball)】Himi City, Toyama Prefecture, Japan, needed togain more recognition and publicity. In order to raiseawareness, we developed together a new sport thatcombines handball and fishing yellowtail which isplayed/done actively in the region. As a result, thisnew sport was covered through various medias, andresulted to better recognition of the city.

Building family
relationship【Sock-toss game(Kutushitamaire)】
In “Sock-toss game” the player needs to look for thesock with the same pattern, roll them up together,and throw into the basket. The team who has themost socks in the basket at the end wins. This sportencourages small children to have fun helping
parents with the chores, and also encourages
parent-child communication.

There are much more YURU SPORTS, so if you have any interest,
please contact us at "info@yurusports.com" for inquiries.
Thank you!

We developed more than 70 types of YURUSPORTS. Because if we made a sport forevery type of disadvantage,surely everyone
would a find a sport they are good at.
d above are
These sports listes in Japan.
in various media
nall featured ofte