PACKAGING TRENDSREPORT WORLDSTAR AWARD(before Covid-19)

2020

ABOUT WORLDSTAR AWARD

Since 1970, the World Packaging Organisation has been organizing WorldStarAwards and providing awards to numerous packs from around the world.
The WorldStar competition is one of the major events of the World
Packaging Organisation (WPO) and is the pre-eminent global award inpackaging. WordStar illustrates the continual advancement of thestate of packaging design and technology and creates a living
standard of international packaging excellence from which
others may learn. Each year WPO recognizes the best ofthe best in packaging innovation from across the globe.
The objective of WPO in organizing WorldStar is toincrease the awareness on the importance of packaging
for a better life for more people and to recognize theinnovation and efforts of brand owners, designers, students
and branding agencies for creating packaging solutions for thefuture while responding to new challenges and global trends,
such as sustainability, food safety, save food, hygiene and other.

WORLDSTAR AWARD 2020 FACTS & FIGURES

52nd Edition
214 Awarded Packages
321 Entries
36 Countries Participating

Top 4 Most Awarded CountriesJapan (34)
China (22)Australia & New Zealand (13)Germany (12)

GLOBAL MACRO TRENDS (before Covid-19)• Increase in food demand• Change in the production pattern• Urbanization in mega cities• Modern and competitive infrastructure• Older population

WORLDSTAR AWARD 2020 TRENDS BY CATEGORY

Beverages

Electronics

Food

Health &Personal Care

Labelling &Decoration

Transit

Medical &Pharmaceutical

LuxuryPackaging
Materials &Components

Household

Point of Sale

OtherBEVERAGES• Modern design with simple graphic elements• Lighter bottles and closures• Special effects in decoration (new printing technologies
based in digital)• Resalable and reusable packages• Design to e-commerce• Multipack• Shelf ready packaging• Compostable barrier materials (specially forcoffee capsules and second packaging)BEVERAGES• Recycled material in the composition of a recyclable packaging/closure• Unique shapes and textures• Connection packaging and real life
• Package + cup = convenience• Unitizing solutions• Gift packs• Alternative inks like rice ink• Returnable bottles

ELECTRONICS• Redesign to improve logistics• Use of recycled materials• Use of new sources of material – bamboo and otherdegradable options• Faster and easy disassemble to save disposal time
• Reduce of total cost of project• Multifunctional package• Mono material package

FOOD• Redesign to reduce amount of packaging material• Smart packaging like intelligent ventilation box• Focus on save food (reduction of wastage) and food safety(improve of security)• Technologies that allow to trace the product chain• New printing technologies to guarantee security and todetect problems with products by the food company• Product tracking, consumption metrics, market
identiﬁcation• Solutions that optimize logistics (stackable)• Reduce plastic use/packaging waste• Sustainable package• Package for e-commerce or delivery• Technology to convenience + functionality (self cooking/self venting)• Flexible packaging with unique design and functionality

FOOD• Easy open and reclosing systems• Compostable package• Sensorial package (soft touch, textures, fragrances)• Fridge boxes easy to carry• No sealant layer materials• Digital printing• Shelf life extension• Opening and reclosing spouts in cartoon andﬂexible packages• Gift boxes• Clever lid: one for all• Mono material with higher barrier• SRP (shelf ready packaging)• Premium packaging• Caps for better use experience

HEALTH&PERSONAL CARE
• Functionality to avoid waste• Reuse after use• New shapes and textures• New functionality (easy to carry, easy toopen and reclose)• Reﬁll concept when possible• Special spouts to improve use and reduce
waste (dosing systems)• Follow the concept of 2in1 or 3in1
(packaging follows the product)• New decoration (holograms)• Recyclable and sustainableHOUSEHOLD• Recyclable and sustainable• Caps and closures to avoid wastage and easy use• 2 or more compartments package to mix ingredientsduring use

LUXURY• Metal cans
• Compartment packages• Gift cases• Different features like illuminating, smelling,textures, sounds• Different shapes and materials

LABELLING &DECORATION• Matte effect• Label that works as opening/reclosing device• Special effects (ﬂuorescent, iridescent, etc)

MEDICAL&PHARMACEUTICAL• Devices that help application and use• Security in terms of hygiene

PACKAGING MATERIALS&COMPONENTS• Cushioning materials and structures• Post consumption materials (PCR)• Reverse printing• Biodegradable and high barrier materials (basically plastic ﬁlms)• Functional ﬁlms (like the one that adhere to the surface withoutadhesives)• Packages to reduce volume in garbage• Mono material packages for recycling purposes• Ready to prepare, to cook and to shelve packages• Reusable racks and boxes• Innovative unitization systems for primary andsecondary packaging• Aseptic packages

POINT OF SALE
• Ready to shelf packages• Packages that can be displays withuncommon formats• Easy to assemble packages/displays• Smart systems for locking/unlocking

TRANSIT• Paper cushioning• Big boxes for uncommon items• E-boxes (e-commerce)• Returnable package• Traceability systems (like RFID)• Lightweight pallets• Protecting bags

OTHER• Resistance• Different markets (like bee and ceramic transportation)• E-commerce• Micro-nano technology (for printing inks for example)• Different materials for pallets• New technology (like the ‘rollor’ technology)• Cushioning material• Anti-corrosion systems• Interaction (virtual reality, augmented reality)

Be inspired!
Written and researched by

Liliam Benzi