Press Release
Japan National Tourism Organization (JNTO)
Cool Japan Fund Inc.
Tokyo, September 5, 2014
Cooperation between JNTO and Cool Japan FundJapan National Tourism Organization (JNTO) and Cool Japan Fund Inc. (Cool JapanFund) signed a memorandum today (September 5) regarding strengthening the partnership
between the two organizations and engaging in cooperative efforts to attract more foreign
visitors - numbers of which are expected to increase in the years up to the 2020 Tokyo
Olympics - and to improve overseas development and international competitiveness ofJapan’s incredible and world-famous products and services.
JNTO has tourism offices in 14 cities around the world and is engaged in promoting
inbound tourism to Japan. Cool Japan Fund provides venture financing to Japanesecompanies looking to begin operations overseas in order to promote the “Cool Japan” concept
in other countries. The goal of this collaboration is to communicate to other people what isgreat about our country, and to promote the development of Japanese industries andcommunities in a unified way.
In addition, the collaboration between these two organizations is being undertaken with thefull support of both Japan Tourism Agency and Ministry of Economy, Trade and Industry(METI). This collaboration will serve as the foundation for a nationwide framework for thepromotion of the Visit Japan and Cool Japan campaigns, not only for tourism-relatedindustries but across a broad range of industries, from media and content, to cuisine, services,fashion, and lifestyle. From there, our goal is for the effect to spread outwards to regional
industries across the country, and thereby contribute to the formulation of a “Japan brand”
overseas.
Primary content and areas of cooperation are as below (details on attached sheet).
 Review and promotion of projects that serve the Visit Japan and Cool Japan aims.
 Cooperation in holding business meetings, exhibitions, and PR events
 Introduction of potential partners
 Cooperation in conducting studies and information gathering Exchange and sharing of information and opinionsContact:Cool Japan Fund (Tel: 03-6406-7500)
Supplementary Documentation: Details Regarding JNTO – Cool Japan Fund Cooperation

Separate Sheet

Details Regarding JNTO – Cool Japan Fund Cooperation

1. Review and promotion of projects that serve the Visit Japan and Cool Japan aims.
By implementing support and subsidy measures that harness the strengths of eachorganization, the alliance will review and promote projects for the overseas development ofbusiness fields related to the Visit Japan and Cool Japan campaigns.

2. Cooperation in holding business meetings, exhibitions, and PR events
When requests for cooperation arise during business meetings, exhibitions, missions and otherbusiness matching activities conducted by either organization or by related ministries andassociations such METI or MLIT’s Japan Tourism Agency, whichever body makes the request
will be provided with the necessary cooperation by the rest of the alliance through such means
as management advice, facilitating business introductions in local areas, gathering participants,etc.   

3. Introduction of potential partners
The alliance will provide outlines of local organizations and support measures and provide
contacts to local governments, foundations, and businesses interested in promoting inboundtourism and/or overseas development. In addition, it will also provide access todocuments/books and website links when necessary.

4. Cooperation in conducting studies and information gathering
Both organizations will cooperate in the conducting of surveys and in information gatheringregarding overseas market trends, tourism efforts, and major players in tourism for thepromotion of inbound tourism and cultivation of demand overseas.

5. Exchange and sharing of information and opinions
Both organization will provide information and share opinions regarding numbers 1 to 4 in atimely and appropriate manner.                           End

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