World Children’s Festival
Held every four years since 1999 as the “Olympics” of children’s imagination and co-creation, theWorld Children’s Festival (WCF) provides a transformative experience that inspires children tocollaboratively reconfigure a future that is brighter for all.
The WCF celebrates creativity, diversity and unity.
The 5th WCF is scheduled to be held in June 2015 on The National Mall in Washington, D.C. The
educational programming of the 3-day festival is based on STEAMS Education℠, our pioneering
approach to integrate Arts and Sports into STEM disciplines of Science, Technology, Engineering andMathematics for children’s holistic development.

backgroundSome of the world’s most creative and artistically talented children are selected by schools throughthe Arts Olympiad, a global program that commences in classrooms worldwide with structured
lesson plans.
The Arts Olympiad winners come together on The National Mall in Washington, D.C. for three daysof fun and learning. The educational programming is designed to nurture creativity, develop
empathy, instill healthy lifestyles, boost self-esteem, and imbue leadership skills. Since the very
first WCF in 1999, the three-day event on the National Mall has proven to be a transformative
experience in the children’s lives.

••The 2011 WCF website: www.WorldChildrensFestival.org
A YouTube clip on 2011 WCF: http://tinyurl.com/ICAF-WCF2011

Since 1997 the International Child Art Foundation has served American children as their nationalarts and creativity organization and the world’s children as their international arts and creativity
institution. Today, the ICAF is the world leader in children’s art programs, child art exhibitions, andeducational festivals.

briefCreate a logo/master identity for the “World Children’s Festival” to be used quadrennially startingwith the 2015 WCF.
It should resonate with the children, their teachers and parents, and corporate sponsors.
key message:
Celebrating Creativity, Diversity, and Unity.
target audience:
A global audience of children, parents, teachers and supporters.
ICAF digital file – for your reference
A digital file is available to the creatives will include the ICAF logos, selected child art, and icons
derived from children’s art like the ones shown below:

previous festival logo

requirements and usage
requirements:• A logo/identity for WCF• The logo/identity should work in full colour, but also in 1 colour (black and grey)• The typography and logo should be easily adapted to 3D for marketing and merchandising• The logo/identity must appeal to American audiences and a universal appeal as well
• The logo/identity should be celebratory, because the WCF is one unique celebration of children andtheir creativity• English language required
usage:• On the homepage of the 2015 WCF website which will replace the current site at
www.WorldChildrensFestival.org• On large banners on the National Mall in Washington, D.C. during the 3-day WCF in June 2015
• In the ChildArt magazine issues pertaining to the festival• On iPhone apps
• On www.Facebook.com/ICAF.org and other ICAF social media accounts• On t-shirts and other merchandise items such as bags, calendars, cards

deliverables

A logo/brand identity including 3 visuals of how this identity would look in the real world
150 word description of how the brand identity fits the brief
150 word description of how this brand would evolve
main contact
Ashfaq Ishaq, Ph.D.
Executive Chairman
International Child Art Foundation
ishaq@icaf.org+12022131094
ftpEuroftp.topright-group.com
U: lionsdesign2014
P: P4nther!

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