EXPO2025 From Osaka/Kansai Expo to the World!
~How to utilize DOIC as a Satellite Venue~
DOIC Academic Organizer
Open Innovation Platform, Tokyo Institute of Technology(to be established as Institute of Science Tokyo on October 1, 2024)

DOIC planning and management office
Bunkashihon-soken Co., Ltd.

AGENDA1

EXPO2025 Osaka/Kansai Expo

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DOIC（Digital Open Innovation Campus）

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How to Participate

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Benefits of Participation and Frequently Asked Questions

5

Promoting Innovation at Expo Beyond

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About Bunkashihon-soken Co., Ltd. (DOIC Planning & Management office)Global Ecosystem Development Projectby Tokyo Institute of Technology x Bunkashihon-soken Co., Ltd.

AGENDA1

EXPO2025 Osaka/Kansai Expo3

1.1 What is the Osaka/Kansai Expo?

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Osaka/Kansai Expo to be held in 2025, expected to draw approximately 28.2 million visitors.

The world's largest "international trade fair" last scheduled to be held in Japan.
Theme

DESIGNING FUTURE SOCIETY FOR OUR LIVES

Saving Lives

TopicsEmpowering Lives
Connecting Lives

Concept-People’s Living LabA testing ground for future societies

Holding period

April 13 - October 13, 2025
184 days（Source）https://www.expo2025.or.jp/

Copyright ©DOIC事務局 All Rights Reserved.

Excepted
Number ofvisitors

28.2 million visitors

Venue

Yumeshima, Osaka

The Images of the Expo
What kind of image of the Expo do you have?
Expo is an event that brings people and goods
together and gather wisdom from all over theworld to address global issues.
Expo also provides opportunities for new
technologies and products to emerge and change
the framework of business and society.
Examples: family restaurants, wireless telephones, electricvehicles, moving sidewalks (Expo 1970 Osaka) IC-chip admission
tickets, AED, dry mist (Expo 2005 Aichi)

One of the few places where Japan
can connect with the world andcommunicate its future
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Dubai Expo 2020
A record 192 countries participated in theDubai Expo, the largest number in its history.
In just six months,

2,777 world leaders
and a total of 24.1 million people from 178
countries visited.

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Learning from the
Malaysia Pavilion
Expo's Economic
ImpactThey set business KPIs and all ministries andagencies worked together to achieve(Source) Malaysia Pavilion official website

Set KPIs①②

Economic
impactNumber ofbusiness leader
visitors③

Number ofcontracts④

Number ofbusiness
visitors, etc.

Implementation of
measures•••

Theme Week - 26 weeks
Designing the schedule with
the intention of businessmatching
Collaboration with existing
trade fairs

Copyright
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DOIC事務局
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Reserved.

an economic impact of
2 trillion yen,seven times more then the expected KPI.

It is a valuable place not only foruniversities, research institutes,
government agencies andmunicipalities, but also for companies.

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DOIC
AGENDA

2(Digital-Open-Innovation-Campus)
Global Ecosystem Development Projectby Tokyo Institute of Technology x
Bunkashihon-soken Co., Ltd.

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2.1 What is “DOIC”?

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DOIC (Digital-Open-Innovation-Campus) is a global ecosystem building project that aims tocreate open innovation in industry-academia-government through Expo 2025 Osaka/Kansai(hereinafter referred to as Expo).

DOIC

Name

Initiator/University Secretary
Open Innovation Platform, Tokyo Institute ofExpo Exhibit
Space

Participation in "EXPO COMMONS" using digitaltechnology + Implementation of events at the Expo
Yumeshima venue, etc.

Technology
Initiator/Planning and Management Company

Digital Open Innovation Campus (DOIC)

Technology co-creation and global dissemination
Concept

through the "University Alliance" x "IndustryAcademia-Government-Private" ecosystem

Bunkashihon-soken Co., Ltd.

Widely recruiting researchers from universities andParticipants

Positioning of this project

research institutes around the world, as well ascompanies, government agencies, andThis is not a project for the purpose of the Expo, but to continue andmunicipalities

expand this ecosystem after the Expo period and contribute to solve
social issues around the world.

Copyright ©DOIC事務局 All Rights Reserved.

Details

https://bunkashihon.jp/doic/※The trademark "DOIC" belongs to the Tokyo Institute of Technology, and Bunkashihon-soken Co., Ltd. has concluded a trademark license agreement.

2.2 DOIC unites Japanese universities and research institutions

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Main affiliations of researchers under consideration for participation in the project

Kansai Region

Kanto Region

Kyusyu Region
Secretary Univ.
（Current）

Chugoku Region

Copyright ©DOIC事務局 All Rights Reserved.

※This includes the affiliation of researchers who are being considered for participation, and does not guarantee final participation.

2.3 DOIC also connects with the world

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DOIC is widely introduced at global industry-academia events.
Calls for participation from overseas are also launched!

Introduced DOIC to

8 of the TOP 20 universities
in the world
Oxford University, Yale University,
Stanford University, Princeton University,

University of Chicago, Duke University etc.

We will visit the U.S. and Europe atleast three times before the Expo toencourage participation from overseas!
Copyright ©DOIC事務局 All Rights Reserved.

Dr. Oshima, Vice President of Tokyo Institute of Technology, is the firstJapanese to be interviewed. Called for participation in DOIC from overseas!

2.4 DOIC's Track Record to Date

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DOIC's Track Record to Date ~Various Events~
Open Innovation

Web 3.0 x Intellectual Property(Cosponsored by Japan Patent Attorneys
Association, Supported by Expo Association)

Design Management⚫ Collaborated with QUINTBRIDGE (NTTWest) , DOIC Preparatory Committee⚫ Cosponsored by: Japan Patent Attorneys Association,
Open Innovation Platform (Tokyo Institute of Technology)⚫ Supported by: Japan Association for the 2025 World
Exposition, Kyoto Prefecture⚫ Collaborated with: Kyoto City, QUINTBRIDGE (NTT West),
DOIC Preparatory Committee⚫ PR Cooperation by: Osaka Business Development Agency⚫ Collaborated with: GK Design Group Inc.,
DOIC Preparatory Committee⚫ Supported by: Institute for research andPractice of International Cultural Policy,
Bunkaseisaku Machidukuri University✓ Seminar with Prof. Natori, the Chair of"Japan's largest public open innovation
forum"✓ Largest ever gathering of intellectual experts at Kansai's
largest open innovation facility (QUINTBRIDGE)✓ Cosponsored by the Japan Patent Attorneys Association,
an expert in intellectual property✓ Vice President of Tokyo Institute of Technology (in chargeof industry-academia-government collaboration) also
spoke at the event✓ The core member of the "Design
Management" Declaration (METI) x
Professor Emeritus of the University of
Kyoto

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2.5 How DOIC and the Expo relate to each other13

How DOIC and the Expo relate to each other① TEAM EXPO 2025: Participation in the “Co-Creation Challenge”, a citizen participation program② Future Society Showcase Project: Providing a metaverse for"EXPO COMMONS", the first digital space ever created for an Expo.
We are discussing collaboration with participants of the "Virtual Expo”,
a 3DCG reproduction of the Yumeshima site in the online space created by the Expo Association.
Pavilion Exhibits

Theme Project Sponsorship

Participation in planning and exhibiting
your own unique ideas in line with the
Expo's theme.

Participation as a sponsor in theme
projects planned by 8 producers

Site area: approx. 3,500 ㎡
9 lotsProviding funds,
facilities, goods andservices

Future Society Showcase
Project Exhibit
Participation in exhibits that
demonstrate and implement the futuresociety and embody the theme at thevenue.

XR

Real(physical)
space

Smart
phone

3DCG reproduction of a digitaltwin venue that looks exactly
like the actual Expo site

Virtual Venue

Business Exhibits
Providing funds, facilities,
goods, and services

Digitalspace

Providingfacilities,
goods andservices

Participation in
TEAM EXPO 2025

Participating in
eventsBusiness
Participation

The Expo Support
Participation

Co-creation
Challenge
Co-Creation
Partners

Providing funds,
facilities, goods
and services

Sales Facility
Exhibit
Licensing
Business

Public Relations,
Promotion, andDesignatedContributions(Source) Japan Association for the International Exposition,
2025 website "Exhibitor Participation Briefing Materials"

Copyright ©DOIC事務局 All Rights Reserved.

Attendees

Display on smartphones and otherdevices using AR technology

Digital fireworks

Participate withan avatar fromoutside the venue

Cyber Expo(tentative name)Communication
at the online space

AvatarExpo site on online Expo

Participation invenue maintenanceParticipation in
Operation

Experience non-existent
information signs and digitalfireworks with your smartphone.

Real Expo site

guide sign

Virtual Expo Image(Source) Japan Association for the International Exposition,
2025 website "Exhibitor Participation Briefing Materials"

Both events will be held outside
the venue from before the exhibition.

※ This project is registered as a co-creation project under the TEAM EXPO 2025 program, the official program of the Expo.
※ In order to use the official Expo logo, it is necessary for each DOIC participant to individually provide official
sponsorship to the Expo Association.

2.5 How DOIC and the Expo relate to each other ~Theme Week~
The program during the exhibition consists of Track 1-5.
The menu in which DOIC participates falls under Track 3-4.

Theme Week Connect
Implementation, attraction and coordination of international conferences
and other events on a national scale

Copyright ©DOIC事務局 All Rights Reserved.

“The Global Symposium” will be held at the official Expo site.

142.6 DOIC metaverse space to be officially used by the Expo Association

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DOIC Metaverse is selected by the Expo Association "EXPO COMMONS"!
The metaverse space produced by DOIC has been adopted by the Expo Association.
Efforts to connect with the world using the Metaverse will begin with the TEAM EXPO MEETING in May 2024 (planned).
Image of a place for "dialogue" and "co-creation" (online)
Co-creation partners supporting DOIC

Special page(base site)(Source) Japan Association for the 2025 World Exposition HP, "EXPO COMMONS" special page

Copyright ©DOIC事務局 All Rights Reserved.

Expo Association "EXPO COMMONS"
Adopts DOIC Metaverse

2.7 DOIC for social implementation of Beyond Expo

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DOIC will continue to nurture co-creation relationships between industry, academia, andgovernment before, during, and after the Expo, with a view to "Beyond Expo" after the Expo period.
Before the expo (~March 2025)

Public Events

During the expo (April 13 - October 13, 2025)

Real Expo

After the expo (after October 13, 2025)

Public Events

Participation in Track 3,4

Hosting a public seminars to find tips for open
innovation in industry-academia-government
collaboration

Member Events

Virtual Expo

Member Events

Providing encounters for UNIBRAIN members
Organize various events

Technology Exhibition in Metaverse Space

Providing encounters for UNIBRAIN members
Organize various events

Hosting a public seminar event to find tips foropen innovation in industry-academiagovernment collaboration

Exhibitions
Participating in the Expo related exhibitions

Co-creation matching service UNIBRAIN β version (p.36)

Creating opportunities for co-creation Co-creation in full swing
Copyright ©DOIC事務局 All Rights Reserved.

UNIBRAIN complete version

Pursuit and expansion of co-creation results

2.8 Holding of the “DOIC Virtual Expo” (before and during the Expo)"DOIC" program, which utilizes the Metaverse space, etc., started before the opening of the expo!

DOICが手がける “バーチャル万博”

The latest technologies and products from industry, academia, and government are exhibited ina digital space that is expected to attract visitors from around the world.

The Metaverse Technology Exhibition Hall will be opened in April 2024 and expanded
to serve as a place for innovators to interact with each other before and after the expo.
Copyright ©DOIC事務局 All Rights Reserved.

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Copyright ©DOIC事務局 All Rights Reserved.

2.9 DOIC Activities (before and during the expo)

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Events are held to provide opportunities to meet co-creation partners and deepen ongoing relationships.
Metaverse Regular Meetups

Networking and Commemorative Ceremony

Premium Events

Regular meetups are held in the Metaverse
space as a place for socializing andexchanging information.

Social events and commemorative
ceremonies are also held in real and hybrid.

Premium events are held inviting foreign
VIPs, promising startup companies, foreignembassies, university presidents, etc.

<Time/frequency>
Approximately once a month after May 2024
<Participants>
Academia, Business, National & Government:
All
After the Expo...
UNIBRAIN members: All
Copyright ©DOIC事務局 All Rights Reserved.

<Time/frequency>
Planned immediately before, after, and one
year after the Expo.
Regularly thereafter.

<Participants>
Academia, Business, National & Government:
All
After the Expo...
UNIBRAIN members: All<Time/Frequency>
Planned immediately before, during, andimmediately after the Expo.
3 times in total<Participants>
Academia, National & Government: Selected
Sponsors: Platinum, Gold
After the Expo...
UNIBRAIN members: Platinum, Standard

2.9 DOIC Activities (before Expo)

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Public seminars to find tips for open innovation in industry-academia-government collaboration
will be held about once a month starting in May 2024 (hybrid format planned).
● Examples for the themes of the seminars

The change of IP management for
new businesses

Supply chain reconstruction arisingfrom recycled plastics and logistics

Economic simulation of metaverse
and VR

Healthy aging technology

Economic impact of U.S.-China bipolarization...a different world on the Internet

Smart city connected to space

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<Date/Frequency> Approximately once a month after May 2024 <Participants> Sponsors: All, general applicants2.9 Activities at DOIC (during the session)
Expo 2025, which will begin in April 2025. During the
Official Program Theme Week (Track 3), we will discussand make proposals on "The Future of the Earth andBiodiversity" with diverse global leaders.
The 1st Adoption in Theme Week (Track 3)
The Future of the Earth and Biodiversity
Theme~What should we do to leave a planet with abundant and diverse life for the
future?~Contents

Symposium + Dialogue Session

Date

September 20, 2025 (Planned)

PlaceStudio at the Expo site (approximately 100 seats)

FormatHybrid method (planned)

Time

Approx. 4 hours (including loading and unloading)

Scheduled
Speakers

Leading universities, companies (including start-ups), andexperts from around the world

Copyright ©DOIC事務局 All Rights Reserved.

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2.9 DOIC Activities at DOIC (during the Expo)

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Proposed structure of theme week (Track 3) *Currently tentative
Time

Method1h

Speakers
Chair: Japanese university

Issues for a Sustainable Future

Expert: Overseas University

Issues from various perspectives andintroduction of technologies for the
futureUniversity

Keynote SpeechCompany

Chair: Leading Japanese Company

1hStudent, University,
Company
0.5hPanel Discussion

0.5hStartup Speeches

StartupContents

Experts: Leading-edge company fromoverseas

Examples of cutting-edge initiatives
for social implementation

Facilitators from students, Japanese andoverseas university and company

Talking about the future of the earth,transcending positions

Selected startups from around the world
on stage

Introduction of cutting-edge startups
that are putting their ideas into
practice

Together with global and domestic speakers,
we will create event content that will lead to the future and disseminate it to the world through the Expo.
Copyright ©DOIC事務局 All Rights Reserved.

2.9 Activities at DOIC (during the Expo)

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DOIC will hold an exhibition in conjunction with the Official Program Theme Week.
2025/5/15(Thu) - 5/26(Mon)2025/6/5(Thu) - 6/16(Mon)2025/6/20(Fri) - 7/1(Tue)2025/9/17(Wed) - 9/28(Sun)Future Communities andMobility Week

Future of Food and Life Week

Health and Wellbeing Week

Future of the Earth andBiodiversity Week

Exhibition Theme: Future
Society and the Universe

Exhibition Theme: Food andAgriculture of the Future

Exhibition Theme: Wellbeing Society

Exhibition Theme:
Decarbonization and CE<Medicine>
Genome medicine, regenerative medicine,
cell medicine, gene therapy, AI medical
technology, etc.
<Healthcare>
Aging, bioscience, prevention of diseases,
advanced testing, nursing care (digital,
robotics), mental health<Decarbonization>
Next-generation energy, hydrogen,ammonia, next-generation batteries,
carbon capture, energy storage, smart grid,etc.
<Circular Economy>
Sustainable plastics, sustainable materials
and fibers, sharing economy, PaaS,
recovery and recycling, etc.

AI, data, Web 3.0, metaverse, smart cities,
robots, future vehicles (EV/FCV, selfdriving, MaaS), drones, space, etc.

Copyright ©DOIC事務局 All Rights Reserved.

Food tech, agri-tech, sustainable food,
food loss, food culture, etc.

<Date/Frequency> May-Sep 2025 (replacement ceremony) <Participants> Sponsors: All, general visitors

2.9 Activities at DOIC (during the Expo)24

During the TEAM EXPO 2025 Citizen Participation Program (Track 4), events will be held topromote interaction among participants who are interested in the latest technologies.
Public Symposium and Grand Social

University Tour

Hybrid symposiums and large social
gatherings to promote exchanges based ontechnical research.

Introduce university laboratories and create
opportunities for discussions withresearchers.

<Time/Frequency>
During the Expo (Track 4), 4-5 times in total<Time/Frequency>
During the Expo (Track 4), 4-5 times in total

Copyright ©DOIC事務局 All Rights Reserved.

AGENDA3

How to Participate

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3.1 How to Participate in DOIC

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How to Participate in DOIC Initiatives
DOIC（メタバース）
Exhibition

Exhibition

Academia University,
Research Institution
Government Embassy,
Government Offices

Business General Company

Exhibit free of charge
in principle

Exhibit with a fee

Co-operation

Participate as a sponsor (sponsored program)
Planning and Management Company (Bunkashihon-soken Co., Ltd.)Starting with the opening of the Metaverse Technology Exhibition Hall on April 18, 2025.
You can join at any time!
Copyright ©DOIC事務局 All Rights Reserved.

AGENDA

4 How to use “DOIC”
as a satellite venue and its benefits
For your country and Companies in your country27

4. How to effectively use “DOIC” for your country and companies in your county

DOIC

Your Country

Expo Official
Digital Venue

Digital Pavilion

Digital Twin
Real Venue

Pavilion

Copyright ©DOIC事務局 All Rights Reserved.

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Expo Official
Team ExpoCan be used as a virtual
satellite venue

DOIC Metaverse

LinkageTW(Track 3)

Linkage

Linkage

Symposiums,
Seminars,
Networking
Events4. Benefits for your country and companies (Including Startups) for your country

What can be done through “DOIC”

Benefits

Your Country✓ Virtual satellite venues which areconnected to Japanese universities andcompanies can be set up✓ Expandability of virtual space(creation of contact points for companies inyour county wishing to be matched withJapanese companies, etc. in “DOIC”)

Companies inyour country✓ Technology exhibit alongside Japanesecompanies and universities at the“DOIC” Metaverse Technology
Exhibition Hall, which will open in April
2024.
✓ Networking with Japanese companies
etc. through DOIC networking events tobe held regularly from April 2024.

✓ Make contacts and networking preparation
with Japanese companies and universities
before the Expo and exhibitions in Japan.
✓ If necessary, DOIC's co-creation coordinatorcan arrange matchmaking with Japanesecompanies prior to your arrival in Japan(Including Startups)

Copyright ©DOIC事務局 All Rights Reserved.

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4. Special Early adoption offer 1/2
One world (About 30 screens) of metaverse space can be provided free of charge
until the end of the Expo period (e.g., Healthy aging week featuring startup in your country)（Tentative Application deadline: May 31, 2024）

Copyright ©DOIC事務局 All Rights Reserved.

30

4. Special Early adoption offer 2/2
One world (About 30 screens) of metaverse space can be provided for 1 week free of charge
until the beginning of the Expo period (e.g., Healthy aging week featuring startup in your country)（Tentative Application deadline: July 31, 2024）

Copyright ©DOIC事務局 All Rights Reserved.

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AGENDA

5

Promoting Innovation at Expo Beyond

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33

Beyond Expo: Looking to the Future
Achieving results through open innovation
Industry-academia-government co-creation
matching service
Copyright ©DOIC事務局 All Rights Reserved.

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From DOICUNIBRAINUNIBRAIN is a matching service that supports
open innovation through industry-academiagovernment co-creation, looking to the future
after the Expo.

Copyright ©DOIC事務局 All Rights Reserved.

5. Introducing UNIBRAIN, a co-creation matching service - Solution

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UNIBRAIN solves problems that hinder co-creation projects between industry, academia, andgovernment, and realizes international open innovation.
Conventional type #1

Image

Chara
cteristics

Problems

Conventional type #2

Next-generation open innovation (OI 3.0)

Domestic Platformers

Co-creation
matching engine

FormatDirect two-party
collaboration

Through domestic platforms"Domestic wide-area two-party
collaboration (e.g., wide-area ordering andreceiving)"

Pattern

one-to-one

Mainly one-to-one

Mainly N-to-N

Target

Joint research, etc.

Joint Research and "Extension of Existing
Business" New BusinessIn addition to the listed on the left,"new market development type" new business

Only filling in the gaps of apparent issues &no overseas connections↓

It will not work without the following three points(1)Future orientation and understanding of the market(2)Understanding of university and technology
with a broad network(3)Reflection of good practices from overseas

Difficult to find a partner

Innovation is hard to come by.
Copyright ©DOIC事務局 All Rights Reserved.

“International heterogeneousand multilayered co-creation including overseas”
Centered on a proposal-based matching engine.

Support can be provided through "Next Generation OI"
by taking advantage of the Expo opportunities, etc.

5. Introduction of the co-creation matching service "UNIBRAIN" - Service Features

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We provide strong backup for open innovation through a web service that allows free matching
between industry, academia, and government + human support by co-creation aggregators.

Web Services

Copyright ©DOIC事務局 All Rights Reserved.

Co-creation
aggregator

AGENDA

6 About
Bunkashihon-soken Co., Ltd.
(DOIC planning and management office)37

6. About Bunkashihon-soken Co., Ltd. (DOIC planning and management company)
Bunkashihon-soken Co., Ltd. is a consulting firm with the following as its purpose: "To develop worldclass companies and local communities through the power of cultural capital."

CEO Takatsugu Kobayashi
Certified Public Accountant, Member of the International
Association for Cultural Policy Research and Education.
Appeared on NHK's "Close-Up Today" as an expert onsustainability management (theme: Greenwash, broadcast on
October 24, 2022).
Wrote a column on SDGs and decarbonization for Nomura Real
Estate Group's "CRE-NAVI".
From KPMG AZSA LLC; Languages: Japanese and English.

Company Name

Director: two people
Main Members

Honorary Advisor Jun Ikegami
Professor Emeritus, Kyoto University; Doctor of Economics,
Kyoto University.
Professor Emeritus of Fukui Prefectural University, Professor
Emeritus of Kyoto Tachibana University, and Director of the
National Association of Japan Academicians,
Recipient of the Order of the Sacred Treasure, Gold Rays with
Neck Ribbon and the Academia Award.

Background of Establishment
Under the will of Honorary Advisor Jun Ikegami, the company wasborn with the mission of “creating a place for industry-academiagovernment collaboration”.

Copyright ©DOIC事務局 All Rights Reserved.

Bunkashihon-soken Co., Ltd.

Honorary Advisor: one person
Special Advisor: one person
Academic Advisory Board Member: two people

Main Locations

Kyoto Head Office: 322 Kawabatamachi, Horikawa
Nishiiru, Kizuya-bashi Dori, Shimogyo-ku, Kyoto City,
Tokyo Office, Osaka Office, etc.

Main BusinessSupport for sustainability management throughindustry-academia collaboration

Websitehttps://bunkashihon.jp

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39

Together with our friends from around the world,
we will light up the future of the Earth.
Through the Osaka/Kansai Expo, we will build a "place for innovation".
We look forward to your participation!

Copyright ©DOIC事務局 All Rights Reserved.

40

Contact (DOIC planning and management Office)Bunkashihon-soken Co., Ltd.
Ryosuke Sawa / Mami Matsunaga / Ayaka Kemmotsu＋81-90-4275-1591（Direct）
post@bunkashihon.jp
https://bunkashihon.jp