Press Release
Cool Japan Fund Inc.
Tokyo, April 24, 2014
Notice Regarding Letters of Intent and Other Memoranda Related to Support Operations
Cool Japan Fund was established in November 2013 with the goal of supporting andpromoting the cultivation of overseas demand for great Japanese products and services.
To commercialize “Cool Japan” and increase demand overseas, we provide risk capital in avariety of fields, including Media & Content, Food & Services, and Fashion & Lifestyle.
Cool Japan Fund is reviewing various investment proposals, but here we would like toprovide notice of three operational support projects in Asia for which we have signed lettersof intent. These agreements are Cool Japan Fund’s first step forward towards reaching its
goals.
A summary of these letters of intent can be found below. (Please refer to attachments 1 to 3for details.)○ Letter of intent to review development of media and other businesses in Southeast Asia.
(Media & Content)○ Letter of intent to review development of “Japan Food Towns” in Southeast Asia
(Food & Services)○ Letter of intent to review development of commercial facility in China (Ningbo City)(Fashion & Lifestyle)◆Contact:
Cool Japan Fund (Tel: +81(0)3-6406-7500)

(Attachment 1)
Cool Japan Fund Inc.
Tokyo, April 24, 2014

Letter of intent to review development of media and other businesses in Southeast Asia
Cool Japan Fund Inc. (Cool Japan Fund) and Sky Perfect JSAT Corporation (Sky PerfectJSAT) have come together to sign a letter of intent to collectively review development ofmedia and media-related business in Southeast Asia.
Cool Japan Fund and Sky Perfect JSAT have held a series of discussions on how to increasedemand and broaden inbound marketing for the transmission of Japanese content overseasand purchases of related products and services. Sky Perfect JSAT currently operates abroadcast channel called “WAKUWAKU JAPAN” to deliver Japanese content 24 hours aday, 365 days a year in local languages, and is looking into launching a business to sellrelated products and services.
Cool Japan Fund and Sky Perfect JSAT will utilize the knowledge and networks that bothsides hold to build a media platform that will support the overseas development of a varietyof great Japanese content and commercial products.

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Cool Japan Fund Inc.
Tokyo, April 24, 2014

Letter of intent to review development of “Japan Food Towns” in Southeast Asia
Cool Japan Fund Inc. (Cool Japan Fund) has signed a letter of intent with the Japanese
Dining Venture Development Promotion Federation (JAOF – see attachment) to review acollaboration in Singapore and other parts of Southeast Asia to commercialize the “JapanFood Town” concept, which involves the placement of Japanese restaurants (on the order of20 shops) in one section of a shopping mall.
Cool Japan Fund and JAOF have engaged in discussions regarding the potential ofdeveloping businesses to spread real Japanese popular food culture overseas. It can bedifficult for dining businesses to take up the challenge of opening up their shops overseas on
their own due to a variety of factors, including the procurement of ingredients that provide
genuine flavor, securing employees who can provide high-quality Japanese service, andfinding a good location. To resolve such issues, Cool Japan Fund and JAOF are looking intodeveloping “Japan Food Town” locations in Southeast Asia.
Cool Japan Fund and JAOF will utilize the knowledge and networks that both sides hold toincrease the number of channels through which Japan’s rich food culture, ingredients, andexcellent food-related content can be developed overseas.

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Japanese Dining Venture Development Promotion Federation
Board Representative Makoto Yoshikawa
Director Kunito Nakano
Director Natsuro Abe
Auditor Shingo Morooka
About the Japanese Dining Venture Development Promotion Federation
Japanese Dining Venture Development Promotion Federation (below: the Federation)wasfounded on December 19, 2013 as a Japan-wide organization with the goal of spreading theword of Japan’s incredible food culture and Japanese ingredients around the world
through sharing knowhow and providing consultation services.
The world currently does not truly know real Japanese food culture, but Japanese staff
working for Japanese companies can communicate can get across what is great about
Japanese food and ingredients by using them to create a true “Japanese food culture”
brand. Our goal in these efforts is to increase the number of visitors to Japan, which willthen contribute to the nation’s interests.
In concrete terms, we will start by launching hubs (such as Japan food towns) in Southeast
Asia, North America and Europe, and at the same time offer consulting services regarding
the people, items, money and information needed to establish real Japanese food culture
hubs and successfully create a Japan brand.
Contact
Offices of Japanese Dining Venture Development Promotion Federation
Tel: +81(0)3-6441-3975
Fax: +81(0)3-6441-3976
E-mail: info@fd-i.jp

(Attachment 3)
Cool Japan Fund Inc.
Tokyo, April 24, 2014
Letter of intent to review development of commercial facility in China (Ningbo City)
Cool Japan Fund Inc. (Cool Japan Fund) has signed a letter of intent to review the openingof a commercial facility in Ningbo, Zhejiang, China together with a consortium of H2ORetailing Corporation (H2O), Shanshan Group Co., Ltd. (Zhejiang)(Shanshan Group) andother companies.
Cool Japan Fund and H2O have engaged in discussions in which they reviewed thepotential of deploying distribution hubs overseas for sustainable development of incredible
Japanese products and services. Cool Japan Fund reviewed the provision of development
and operational support for the commercial facility planned by H2O and Shanshan Groupfor the extensive and complex city development project currently underway in Ningbo (TheNingbo Eastern New City Development.)
Cool Japan Fund and H2O will utilize the knowledge and networks that both sides hold toresearch and develop great Japanese products and services and build a foothold foroverseas development of small and medium-sized companies in the dramatically expanding
Chinese consumer market.

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