PAPACKS® Fiber Bottle
WINS 2022 WORLDSTAR SUSTAINABLE PACKAGING SPECIAL AWARD
2022 WORLDSTARSUSTAINABLE PACKAGINGSPECIAL AWARD
BRONZE WINNER

2022

PAPACKS® Fiber Bottle
PAPACKS® Sales GmbH.
KEY FEATURES

Unique Fiber Bottle

 APACKS® Plant-Based Coating toP
line the inside

Plastics Free Bottle neckRecyclable and Recoverable
Renewable Materials
Eliminates Single Use Plastic
Moulded Fiber Solution

PAPACKS
PACKAGING BY NATURE®

PAPACKS ® is a sustainable packaging company specialisingin environmentally friendly moulded fiber packaging solutions
made from virgin fiber. With its current know-how, PAPACKS®
is pioneering as the innovator of the moulded fiber industry,
introducing renewable raw materials, plant-based coatings andunique solutions which are directly applicable in modern circular
economy concepts.

REGIONAL AWARDS PROGRAM

COORDINATED BY

WORLD
PACKAGING
ORGANISATIONGERMANY

2022 WORLDSTARSUSTAINABLE PACKAGINGSPECIAL AWARD
BRONZE WINNER

1PAPACKS® Fiber Bottle
In the context of your award-winning packaging
innovation, what do you see as Sustainable Packaging?
How does this pack stand out?
First and foremost, sustainable packaging must fulfill its
main purpose: They must protect the product. After all,
product losses due to damage have the greatest impact
on the CO2 footprint.
In addition, sustainable packaging takes the entire economic
chain they pass through into account. Starting withrenewable raw materials and efficient as well as low CO2
production processes all the way to the recycling andreutilisation of the packaging materials used.
PAPACKS ® have taken all the aspects mentioned into
consideration when designing the PAPACKS® Fiber Bottle.
All components of the PAPACKS® Fiber Bottle - bottle body,
bottle neck and coating - are made entirely of renewablefiber materials that are recyclable and compostable.
Unlike alternative paper bottles combined with plastic,
the PAPACKS® Fiber Bottle consequently does not affectexisting recycling processes through binding materials madeof fibers and plastics. Furthermore, a specially patented
production process has made it possible to manufacture
the PAPACKS ® Fiber Bottle in one piece without using
any adhesives that could impair the recyclability of thepaper bottle.

What would you say were the decision-making drivers(Internal and External) influencing this award-winningpackaging design? Did your client or the consumers
request the changes?
PAPACKS® wanted to revolutionise the bottle industry ina sustainable way. This thought was their objective when
it came to developing and conceptualising the packaging
design of The Fiber Bottle. The ultimate goal was to offer
a fiber-based bottle substitute that completely avoids theuse of any plastics. There is no plastic use for the coatingof the inside of the bottle body or for the bottle neck.
With the PAPACKS ® Fiber Bottle, they are currently theonly player in the market with a paper bottle that consistsof fiber materials.
The body of the PAPACKS ® Fiber Bottle is made ofmoulded pulp, which is produced from virgin fibers andis fully recyclable and compostable, and coated withPAPACKS® plant-based coating. The mentioned coating
is fully recyclable and based on vegetable waxes andpolysaccharides.
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PAPACKS® Fiber Bottle
What benefits does this new design offer your business/your client’s business and the end consumers?
Why is the pack more sustainable?
The Fiber Bottle is made of moulded pulp, which can be made from renewable fiber materials such as
hemp or similar cellulosic materials and is fully recyclable and compostable.
Since moulded pulp can be made from diverse fiber materials, a significant environmental advantage
arises. In fact, in the production of moulded pulp, the use of paper fibers/tree fibers can be substitutedby other fiber materials, thus preventing disproportionate deforestation. Therefore, the Fiber Bottle cansolve not only the current problem of excessive plastic consumption, but also the future problem ofdisproportionate use of tree fibers for paper-based packaging.
Consumers are given the opportunity to use a sustainable alternative to plastic and glass bottles throughthe fiber bottle and comfortably make a positive impact in terms of environmental protection.
What volumes of materials, packaging and waste have you saved by designing this new packaging?
Did you do this through changing materials, light weighting, recycled content, making the packs
recyclable, compostable or reusable?
By substituting plastic or glass with fiber materials, the PAPACKS ® Fiber Bottle saves significant
environmental impacts. On the one hand, the use of fossil raw materials to produce the PAPACKS® FiberBottle is completely eliminated. This results in massive savings in CO2 emissions during the productionof the paper bottles.
On the other hand, in the sense of the circular economy, only compostable and reusable materials are put
into circulation that do not harm the environment. Unlike conventional bottles, the Fiber Bottle therefore
poses no risk of massive environmental pollution in the event of improper disposal (into nature and theoceans).
Finally, the PAPACKS® Fiber Bottle has advantages regarding its transportation. Because of the lighweightdesign and the disposability, emissions during the transport are reduced and transport routes are saved.

3PAPACKS® Fiber Bottle
How much on-pack and off-pack information do

What does your company have planned in theyou provide the consumers? e.g.: QR/2d codes,

future? Any new innovations on the horizon?

recycling logos, certifications, links to websites,labelling on pack, how to correctly dispose of
the packaging/components?

PAPACKS® plant-based coating represents one of
the companies’ latest innovations for the packaging
world. It is a barrier coating that is fully recyclable andAs a company, PAPACKS ® have a special

based on vegetable waxes and polysaccharides. It

responsibility for the preservation of the global

was specifically developed for fibre based packaging

natural basis of life and the careful use of resources

to substitute coatings made of plastics.

through our actions. PAPACKS ® therefore want toavoid harming the environment and ecosystems
and preserve biodiversity. In doing so, they rely
on natural resources and renewable raw materials
and take the entire value chain into account. Evenafter the end of their useful life, the goal is to reuse
raw materials from packaging in cycles. Continuous

Fibre based packaging can therefore avoid theuse of a thin plastic layer for coating, which canmassively increase the recyclability of all fibre based
packaging. At the same time, the sorting effort
in recycling plants is reduced, making the entire
packaging market more sustainable.

improvement of the sustainability of their products,
services and manufacturing processes are a centralcomponent of the companies actions.
Furthermore, companies can design the fibrebottle packaging individually and provide relevant
consumer information, such as FSC® certifications
or instructions for proper disposal etc.
What do you feel will be needed to further improvepackaging design in your country and also globallyin the future? (e.g. education, investment, policy/
legislation, technology, etc?)
In order to optimise packaging in a sustainable way
for any economic sector, it is necessary to invest
in the education and research of new innovative
packaging solutions and recycling systems. For
example, it must be possible to integrate all
packaging materials into existing and, in the future,
newly developed disposal and recycling systems toact in the sense of the circular economy.
Furthermore, the approach towards packaging
must be redefined. Packaging must be viewed bysociety not only as a device for product protection,
which fulfills its purpose as soon as the product has
been unpacked. It must be seen as a future raw
material depot whose lifespan extends far beyond
a single use.
42022 WINNERWORLDSTAR
PACKAGING AWARD

2022 WORLDSTARSUSTAINABLE PACKAGINGSPECIAL AWARD
BRONZE WINNERPAPACKS® Fiber Bottle
What does winning global WorldStar Packaging Award mean to you and your team?
Manuel Leibrock, Chief Marketing Officer, PAPACKS®
Sales GmbH says, “PAPACKS ® is proud to be amultiple winner of the largest and most prestigious
global packaging competition.”“The WorldStar Packaging Awards recognise thebest of the best. Seeing PAPACKS ® packaging
solutions honoured with one of the most covetedawards shows that we are on the right track toshaping a more sustainable future.”

WorldStar Packaging Awards
Owned & Operated by the World Packaging Organisation the WorldStarPackaging Awards is the preeminent awards program in the world.
Only packaging that has won recognition in a recognised national orregional competition, either in the present year or the previous year iseligible to apply for WorldStar Competition. Currently, 73 competitions
from 39 countries and regions are recognised by WPO as qualifying forentry to the WorldStar Packaging Awards program.
There are 18 General award categories and 5 special awards including
Accessible Packaging Design, Marketing, Sustainable Packaging Design,
Packaging that Saves Food and the President’s Award.

WorldStar Special Award - Sustainability
The WorldStar Sustainable Packaging Design Special Awardis designed to recognise companies that have developed innovativepackaging solutions that incorporate sustainability considerations. All
entries are judged on Sustainable Packaging Design considerations
such as social impact, material, source reduction, energy and recovery.
www.worldstar.org

About The World Packaging Organisation
WORLD
PACKAGING
ORGANISATION

The World Packaging Organisation is a non-profit, non-governmental,
international federation of national packaging institutes and associations,regional packaging federations and other interested parties including
corporations and trade associations.
www.worldpackaging.org
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