Press Release
Broadcast Program Export Association of Japan (BEAJ)
Cool Japan Fund Inc.
Tokyo, March 24, 2014
Cooperation between BEAJ and Cool Japan FundBroadcast Program Export Association of Japan (BEAJ) and Cool Japan Fund Inc. (CoolJapan Fund) today (March 24) signed a memorandum to strengthen their collaboration in
support of overseas development and improved global competitiveness of globally popular
Japanese media content and content-related business.
BEAJ is engaged in the development of overseas media and network expansion across theASEAN region and in other countries, and in development of Japanese TV programs. CoolJapan Fund provides Japanese companies with venture capital to allow them to expand the“Cool Japan” concept even further. The aim of this cooperation is to promote unified growthand development of the Japanese content development industry.
In addition, this collaboration is being realized with the full support of Ministry of Internal
Affairs and Communications (MIC) and Ministry of Economy, Trade and Industry (METI).
The collaboration of both organizations and both ministries will create a Japan-wide structure
for the overseas development of the Japanese content industry to induce a ripple effect in not
only content but in related businesses such as character goods, and across Japan’s
manufacturing industry as a whole. In doing so, the collaboration will contribute to theformulation of a “Japan Brand.”Primary content and areas of cooperation are as below. (Details on attached sheet.)○ Promotion of cooperation in related overseas development projects○ Sharing study results and information gathering○ Promoting interpersonal exchange○ Holding periodic meetings for opinion exchange○ Handling of business meetings, exhibitions, missions, etc.
Contact:Cool Japan Fund (Tel: 03-6406-7500)
Supplementary Documentation: Details Regarding BEAJ and Cool Japan Fund Cooperation

Separate Sheet

Details Regarding BEAJ – Cool Japan Fund Cooperation
1. Promotion of cooperation in related overseas development projects
1) By implementing support and subsidy measures that harness the strengths of bothorganizations, promote the commercialization of projects for the overseas development ofcontent and content-related industries.
2) Work together to provide necessary support in terms of consultation services, information andbusiness introductions to domestic operators who have an interest in overseas development.
2. Sharing study results and information gathering
Both organizations will actively provide and share information necessary to the collaboration’s
work in regards their own study results and information gathered on target market trends andrelated regulations and taxation.
3. Promoting interpersonal exchange
Both organizations will promote interaction between personnel doing work related to eachorganization’s strength, e.g. BEAJ can provide personnel with knowledge of the handling ofcontent rights and Cool Japan Fund can provide personnel familiar with the Fund’s financing
capabilities.
4. Holding periodic meetings for opinion exchange
Both organizations will engage in periodic opinion and information exchanges to obtain moredetail regarding broadcast content, etc. in target regions, uncover related concerns and issues,and – with an understanding of those issues – review how to collaborate and cooperate.
5. Handling of business meetings, exhibitions, missions, etc.
When requests for cooperation arise during business meetings, exhibitions, missions and otherbusiness matching activities conducted by either organization or by related ministries andassociations such as MIC and METI, the organization that receives that request will provide
the necessary cooperation by offering management advice, facilitating business introductions
in local areas, gathering participants, etc.       End

Operational Cooperation
BEAJ Strengths! Japan-wide network forbroadcast content! Implementation of wideranging market testing
initiatives designed topromote broadcast content
development overseas

Cool Japan Fund Strengths! Financing andcommercialization capabilities it
holds as a fund
! Support capabilities throughinter-business cooperative
network of businesses in fields
outside of broadcast content! Hands-on business capabilities(Support through specialist
personnel and knowhow), etc. Promote the National Cool Japan Strategy through Cooperation

Overseas MarketStudies
Contentprovision support
Support ofrelevant industry
cooperation, etc.

Implement
MarketTesting

Cooperative Flow Chart Testing Review
Expansion ofmarket testingMatchingsupport, etc.

Supportcommercialization
review with anunderstanding oftesting results. Finance venture capital(Investment)
Hands-on support
Support for inter-company
cooperation

Commercialization

Both Organizations Offer Cooperative Support to Operators Interested in
Promoting Commercialization or Overseas DevelopmentCooperative Flow Chart 

Production andtransmission ofbroadcast content
in collaboration
with commercial
facilities,retail goods sales,etc.

Overseas commercial
facilities anddistribution hubs
(Investment targets)

Promoting companies being
invested in, event planning andother information exchange(Cooperative exploration withbroadcast content)

Media and internetbased distribution
hubs(Investmenttargets)