ADRC Annual Report No.5 (2002)

6. Public Relations

6. Public Relations
ADRC is committed to strengthening its capacity as an information center, building
cooperative relationships with a large number of partner organizations, and further increasing
contributions to international disaster reduction cooperation. From this standpoint, ADRC ispromoting an extensive range of activities in public relations by attending international
conferences, participating in lecture meetings and symposia, as well as by further developing
close relationship with the mass media.

6-1. Promotion through the Mass MediaAs the means of conveying the role of ADRC to those involved in disaster reduction more
extensively as well as to the general public, ADRC is dedicating considerable efforts topromote its activities through the mass media such as TV, radio and newspapers. As a result,
ADRC has been invited to have a number of interviews, indicating their strong interest indisaster reduction.
Table 6-1-1 TV/RadioMedia

Date

TV/Radio Station

ProgramBroadcasting News
"Living with Risk - a global review
of disaster reduction initiatives"
Program: "Wonderful Earth Ship
Spacecraft"- Information was referredfrom "Data Book on Asian NaturalDisasters in the 20th Century"TV

Aug. 10,
2002

NHKTV

Aug. 25,
2002

TV AsahiTV

Sep. 2, 2002 NHK Kansai

Street TV

Sep. 2002Jan. 2003

Shibuya 109 Forum Vision,
Harajyuku Astro,
Yuraku-cho Marion Vision,
Ikebukuro I’M Vision

UN Information Center’s, Bulletin,“Preparation for Natural Disaster/ADRC, ISDR”

TV

Jan. 16,
2002

Kansai TV

Broadcasting News
"Satellite Experimentation"

TV

Feb. 11,
2003

Asahi New StarBroadcasting News Asian Conference
on Disaster Reduction 2003

Good Morning Kansai"ADRC Compiled a White Paper"

Table 6-1-2 Newspapers and Magazines

DateApr. 24,
2002

Jul. 17,
2002
Jul. 20,2002

NameFeatures

Kobe
Newspaper
Sankei
Newspaper
Yomiuri
Newspaper
Sankei Newspaper

International Disaster Reduction and Humanitarian Relief Council

Kobe
NewspaperSame as above
International Network for Disaster Reduction Support
Three experts were dispatched when an earthquake occurred inIran. (ADRC & DRI)
Same as above

１２２

ADRC Annual Report No.5 (2002)

6. Public Relations

DateNameJul. 24,
2002

Kobe
Newspaper
Sankei
Newspaper
Sankei
Newspaper

Disaster Prevention and Management Frameworks in Northeast
Asian Municipalities
Same as above

KOBE g’time
AdGain Co.,Ltd.
Dateline UN(UN PR center)

Interview with ADRC Executive Director, Satoru Nishikawa

Jul. 30,
2002
Aug. 2002
Aug. 2002

Aug. 5,
2002

Aug. 7,
2002
Aug. 8,
2002
Aug. 10,
2002
Aug. 17,
2002

Aug. 23,
2002
Aug. 23,
2002
Aug. 30,
2002
Sep. 2,
2002
Sep. 23,
2002
Sep. 2002
Oct. 2002
Oct. 2002

Oct. 11,2002

Nov. 13,
2002
Nov. 15,
2002

Nikkei
Newspaper
Nikkei
Newspaper（Kanto）
Yomiuri
Newspaper
Sankei
Newspaper
Nikkei
Newspaper
Kobe Newspaper
Nikkei
Newspaper
Mainichi
Newspaper
Yomiuri
Newspaper(Kanto)Yomiuri
Newspaper
Kobe
Newspaper
Kobe
Newspaper（Morning）
Hyogo JournalTokyo FireFighting
Modern FireFighting
PortalKobe
Newspaper
Yomiuri
Newspaper
Sankei
Newspaper
Kobe
NewspaperFeatures

Regional workshop on Total Disaster Risk Management“Living with Risk – a global review of disaster reductioninitiatives”（Photos provided by ADRC）
Issued “Data Book on Asian Natural Disasters in the 20th Century”
Same as above“Regional Workshop on Total Disaster Risk Management ”
Same as above
ISDR issued the first “Living with Risk – a global review of disaster
reduction initiatives”
Same as above
ID numbering system for the world disasters (OCHA）
Disaster Reduction Organizations at HAT Kobe
Distribution of video images shot at the disaster-stricken area
First testimonial experimentSame as above“Living with Risk – a global review of disaster reduction
initiatives”
Conducted an experiment of a new communication structure(Between training venue and Kobe)
Hyogo prefecture and ADRC shared information regarding North
East Asian.
Introduction of ADRC website“Living with Risk – a global review of disaster reduction
initiatives”
Introduction of “Data Book on Asian Natural Disasters in the 20thCentury” and “Living with Risk – a global review of disaster
reduction initiatives”
Inauguration of “ Disaster Reduction Alliance”
Same as above
First manual on evacuation at the time of Tsunami (Wakayama,Mie, Kochi were designated as model regions)
The second facilities is to be opened next spring at Institution
Disaster Reduction and Human Renovation.

１２３

ADRC Annual Report No.5 (2002)

DateNameNov. 19,2002
Nov. 25,
2002
Nov. 2002

Kobe
Newspaper
Yomiuri
Newspaper
Bulletin “DisasterManagement”（Japanesegovernment）

Dec. 2002

Magazine“Setonaikai-The
Inland Sea ofJapan”(Setonaikai
Environmental
PreservationAssociationCorporation”
Sankei
Newspaper
Sankei
Newspaper
Kobe
Newspaper
Asahi Newspaper

Dec. 3,
2002
Jan. 8, 2003
Jan. 12,
2003
Jan. 14,
2003
Jan. 15-17,
2003
Jan. 17,
2003
Jan. 17,
2003
Jan. 18,
2003

Jan. 20,
2003
Feb. 2003

Mar. 2,
2003
Mar. 17,
2003
Mar. 18,
2003

Asahi Newspaper
Kobe Newspaper
Nikkei Newspaper
Sankei
Newspaper
Nikkei
Newspaper
Sankei
Newspaper
Denpa Keizai
Newspaper
Come HIA（HyogoInternationalAssociation）
Kobe
Newspaper
Kobe
Newspaper
Nikkan Kogyo
Newspaper

6. Public Relations

Features
Etsuko Tsunozaki
Disaster Reduction, learning from lessons
Feature: International Cooperation and Assistance in Disaster
Management
Promotion of ISDR
ADRC
UNOCHA Kobe Asian UnitPeople“The role of ADRC”, ADRC Executive Director, Satoru
Nishikawa

Asian Conference on Disaster Reduction 2003
NASDA Experiment on space technology application for disastermonitory and management
Same as above
Same as above“Asian Conference on Disaster Reduction 2003”
Kobe as a base of disaster reduction
Harumi Yashiro“UN World Conference on Disaster Reduction” to be held in Hyogo

Report on an open experiment of “Next Generation Disaster
Reduction Satellite Communication System”
ISDR Director, Mr. Salvano Briceno“Status of ISDR Activities and Challenges in Asia”

The 3rd World Water Forum
Three activities were introducedUN Disaster Assessment and Coordination Team
Asian Induction Course started in Kobe
Oil spillage
Satellite monitoring system（JUSTSAP）

１２４

ADRC Annual Report No.5 (2002)

6. Public Relations

6-2. Participation in International Conferences
ADRC attended the international conferences shown below to promote disaster reduction
activities in Asia and other parts of the world, and took part in deliberations with concernedorganizations on international disaster reduction cooperation. Such participation contributes todeveloping an organic network with international organizations, NGOs as well as member
countries.
Table 6-2-1 International Conferences

ConferenceInternationalEmergency Relief
Workshop
WSSD PrepCom 4(Fourth Summit
PreparatoryCommittee)

DateLocation

Participants

May. 21-22, 2002

Bishkek(Kyrgyz)

Yoshimura,
Araki

May. 27-Jun. 2,2002

Bali
Yoshimura（Indonesia）

Contributions
Presented lessons learned
from the Great
Hanshin-Awaji Earthquake
Presented a statement on
the need for sustainable
development and disaster
reduction.
Appealed to include theissue into theJohannesburg Summit
Manifestoes
Suggested disaster
reduction management
methods with anexperiment at NASDA as
an example

Jun. 5
Regional meeting on
cooperative mechanism -6, 2002
to utilize ESCAP Spacetechnology applications
for disaster reduction

Beijing（China）

ArakidaGDIN Roma 2002

Rome（Italy）

ArakidaExplanation andpromotion of GLIDEWorld Conference on Jul. 7-10,
Disaster Management
2002

Toronto（Canada）

YashiroPresentation on risk
management and crisis
management

SAGIP

Jul. 23-26, 2002

ManilaNisikawa,（Philippine） Yashiro

Keynote speech andfacilitator

ASEAN Disaster
Reduction Experts
Meeting
Expert Group Meetingon the Roles ofRegional Organisations
and Networks inStrengthening
Capacities for Disaster
Reduction
ISDR Task Force

Sep. 15-17, 2002

Hanoi（Vietnam）

Sep. 25-27, 2002

GenevaNishikawa,(Switzerland） Tsunozaki

Presented the need forcomprehensive disaster
reduction countermeasures
Presented the role andactivities of ADRC

Oct. 24-25, 2002

GenevaNisikawa(Switzerland）

INSARAG

Nov. 11-13, 2002

Shanghai（China）

Jun. 19-21, 2002

１２５Yoshimura

Nishikawa

Reported on necessity ofpromotion of ISDR in Asia
as well as follow-up of
Yokohama Conference in1994.
Presented examples ofcapacity building activitiesof ADRC in the field of
disaster reduction

ADRC Annual Report No.5 (2002)

6. Public Relations

ConferenceDateLocation

The 35th ESCAP/WMO
Typhoon CommitteeNov. 18-24, 2002

Chiang Mai（Thailand）

NishikawaParticipants

Suggested to provide
disaster reduction
information for all
Typhoon Committee
Member Countries.
Provided information onways to increase disaster
reduction awareness.

Workshop to utilize
ESCAP/OOSASpace Technology
for disaster reduction
International seminaron disaster
preparedness
mitigation
Asia Seismological
Commission 2002

Nov. 11-15, 2002

Bangkok(Thailand)

ArakidaPresented NASADA joint
experimentation

Nov. 21-23, 2002

Delhi（India）

YoshimuraNov. 24-26, 2002

Kathmandu（Nepal）

YashiroInternational
Federation of Red
Cross and Red
Crescent, Asia, Pacific
General Meeting
JUSTSAP

Nov. 24-28, 2002

ManilaNishikawa（Philippine）

Presented Risk
Vulnerability Hazard
Analysis and Information
Systems
Presented the Seismic Risk
Analysis on Portfolio of
Building in Japan
Key note speech “Total
Disaster Risk
Management”

Nov. 11-15, 2002

Maui（U.S）

HatoriASEAN Regional
Forum

Dec. 4,2002

Singapore

Nishikawa

30th WMO/ESCAP
Panel on Tropical
Cyclones

Mar. 4-6,
2003

Islamabad(Pakistan)

Tsunozaki,
Araki

ISDR Working Group 3 Mar. 4-6,
2003

GenevaNishikawa,(Switzerland） Arakida

3rd World Water Forum

Mar. 19,
2003

Kyoto, Osaka

Tsunozaki,
Yoshimura

Japan-US Urban
Disaster Reduction
MeetingMar. 23-27, 2003

Hawaii（U.S）

Yashiro１２６Contributions

Co-chaired for Disaster
Reduction Management,
Monitoring, Reduction
Working Group
Presented the lessons
learned from the Great
Hanshin-Awaji Earthquakeand development of adisaster reduction system
in post-Hanshin-Awaji
Earthquake Japan
Offered to provide
international cooperationin terms of sharing disaster
reduction information andtraining
Explained the need for
GLIDE in order to sharedisaster information, andrequested cooperation tothe participants
・Held session with ISDR
with “Living with Risk –towards effective disaster
reduction” as a theme(Kyoto venue)
・Presented a statement atthe session, “Water andInformation” sponsored by
WMO (Osaka venue)
Presented the Effect ofDiversifying Facilities on
Seismic Risks of Enterprises

ADRC Annual Report No.5 (2002)

6. Public Relations

6-3. Participations to Various Disaster Reduction Fairs
Exhibitions

Date

Location

Sponsor

Exhibitors

Description

Disaster
Reduction Fair
2002

Aug. 29-Sep. 2,
2002

Hakatastation, etc.

Japanesegovernment,
Fukuoka city,etc.

Exhibition byorganizations andcorporations
involved in disaster
reduction

New Earth2002,
Environmental
Technology

Oct. 16-19, 2002

INTEX
Osaka

Osaka
International
Trade Fair
Commission,etc.

7th Earthquake
Disaster
Reduction
Countermeasure
TechnologyExpo

Jan. 30-31, 2003

International
ConferenceCenter Kobe

7th Earthquake
Disaster
Reduction
Countermeasure
TechnologyExpoFeb. 6-7, 2003

Yokohama
Peace andInternational
ConferenceCenterKobe City
Disaster
Reduction
Safety Public
Corporation,
Kobe
Convention&Visitors
AssociationKobe City
Disaster
Reduction
Safety Public
Corporation,
Kobe
Convention&Visitors
Association

Japanesegovernment,
Fukuoka city,
ADRC, Publicorganizations,
corporations
Osaka city andother publicorganizations,domestic andoverseas
corporations
ADRC, UN
OCHA, Kobe
City, Disaster
Reduction
relatedorganizations,
Corporations,
Researchorganizations
ADRC, UN
OCHA, Kobe
City, Disaster
Reduction
relatedorganizations,Corporations,Researchorganizations

Presentedtechnology
jointly developedwith NASDA.
Introduction ofvarioustechnologies,products andservices related toearthquake
disasters anddisaster reduction
countermeasures

Comprehensive
international fairfor environmentaltechnology,
information, etc.
Introduction ofvarioustechnologies,products andservices related toearthquake
disasters anddisaster reduction
countermeasures

6-4. Lectures/Symposiums
TypeGeneral Meetingof Kiwanis ClubKobe
1st Seminar at
GIS Center

DateApr. 24,
2002
Aug. 2,2002

Corporate
trainingAug. 1,
2002

Society of Civil
Engineers

Nov. 15,
2002

Location
HotelOkura,Kobe
GIS Center(Nagoya)Head officeof New
JeckCo.,Ltd.
Kobe city

Sponsors
Kiwanis Club Kobe

GIS Center

New Jeck Co.Ltd.

Japan Society ofCivil Engineers

１２７

Speakers/Topics
Speaker: Yoshimura
Topic: Joint project on disaster
reduction among Asian nations
Speaker: Hatori Topic: Disaster
reduction GIS and international
cooperation
Speaker: Yashiro
Topic: Risk Management

Speaker: Yashiro
Topic: Seismic risks and transfer ofthe risks

ADRC Annual Report No.5 (2002)

6. Public Relations

TypeThe City
Planning
Institute of Japan

Date
Nov. 16,2002

Location
Osaka CityUniversity

Sponsors
The City Planning
Institute of Japan

Symposium on
New Approachof Regional andEnvironmental
GIS

Mar. 7,
2003

TokyoUniversity

Tokyo University,
Space Information
Technology
Research Center,Regional
Environment GIS
Research Committee

Speakers/Topics
Speaker: Yoshimura
Topic: Flood damage reduction
project with community basis inIndonesia
Speaker: Hatori
Topic: International disaster
reduction and GIS

6-5. Articles
Newspaper/
Magazine
Architectural Instituteof Japan, Theses ofPlanning system
Intermediate report oninvestigation into
collapse of WTC
buildings
Theses on International
Symposium on
Corporate Disaster
Reduction
Theses on Institute ofRegional Safety

DateAuthorTopic

Feb. 5,
2002

YashiroFeb. 8,
2002

Yashiro（co-writer） Response by New York City
immediately after the occurrence ofdisasterFeb. 10,
2002

YashiroHow financial institutions handled 9.11
terrorist attack and how it affected
insurance and aviation industries

Feb. 11,2003

ArakidaChinoi

Statistical
Mathematical Principle

Feb. 12,2003

Yashiro・Constructing effective model of space
infrastructure for disastercountermeasures
・Status quo and issues regarding
Tsunami countermeasures
An Analysis for Securitizing of SeimicRisk

7th US-Japan Workshop
on Urban Earthquake
Hazard Reduction
Theses on Structure
System of Architectural
Institute of Japan
Architectural Magazine

Mar. 3,
2003

YashiroEffect of Diversifying Facilities onSeismic Risks of Enterprises

Mar. 3,
2003

YashiroMar. 3,
2003

YashiroHow to see the quake-resistantperformance level with taking
consideration the transfer of seismic risk
Seismic risks and transfer of the risk

１２８

Analysis on condition setting for issuingbond for seismic risk