May 25, 2023
Cool Japan Fund
(Cool Japan Fund Inc.)

Cool Japan Fund invests in JumpStart, which installs
vending machines equipped with cashless and AI functionality
to sell Japanese beverages, confectionery and snacks in Indonesia
Cool Japan Fund (CJF) has decided to invest into JumpStart, which installs vending machines
equipped with cashless and AI functionality to sell Japanese beverages, confectionery and snacks
in Indonesia.
Japanese food is very popular in Indonesia, where there are many Japanese restaurants, andthe popularity of Japanese soft drinks such as green tea is also gradually increasing. Japaneseconfectionery is also popular among tourists visiting Japan from Indonesia. At the same time, thesupply of Japanese food products in Indonesia is limited to high-end supermarkets for the wealthy,
and there are challenges in retail-level distribution of affordably priced Japanese food and drinks
for casual consumption. 1
By investing in a business that installs vending machines equipped with cashless and AI
functionality in Indonesia, CJF hopes to expand sales of such items, including beverages,
confectionery, and snacks, by Japanese food and beverage manufacturers utilizing vendingmachines. It is also hoped that this will create a platform for these manufacturers to expand intoIndonesia. CJF will also support efforts to further communicate the appeal of Japanese food anddrink products in collaboration with related companies.
JumpStart was founded in 2018 by Brian Imawan and Roni Ang.
It is the largest vending machine operator in Indonesia, with over 1,700 coffee, beverage andsnack vending machines now installed and in operation in the country. In Indonesia, the vending
machine business was once considered to be a very difficult business model. Despite this,JumpStart has established itself as a market leader by solving challenges through the introductionof technologies such as QR-code payment and the identification of suitable target areas forinstallation. With the introduction of AI and other systems, sales data for each vending machine can1

https://www.kantei.go.jp/jp/singi/nousui/pdf/country8.pdf (in Japanese)

be collected in real time. Appropriate inventory profiles are predicted, and inspection and refillingroutes are designed automatically, enabling more efficient operations.
JumpStart has been selling soft drinks, confectionery, bread, and other items from Japanesemanufacturers through its vending machines for some time, and these items now account for alarge volume of sales among all products. With the support of CJF, further expansion of Japanese
products is expected.
About PT Muara Juara Kreasi Indonesia (JumpStart)
Founded: 2018Head office: Jakarta, Indonesia

CEO: Brian Imawan

Details of business: Vending machine operation
Website: https://www.jumpstartcoffee.net/Inquiries about this document:
Cool Japan Fund (PR Representatives: Hashimoto/Tachibana)Tel: +81(0)3-6406-7500

(Reference)

Cool Japan Fund invests in JumpStart, which installs
vending machines equipped with cashless and AI functionality
to sell Japanese beverages, confectionery and snacks in Indonesia
Project SchemeCEOEnterprises

VC

PT Muara Juara Kreasi
Indonesia (JumpStart)
Platform for Japanese food and beverage manufacturers
to expand into Indonesia
Charastaristics of JumpStart In Indonesia, where the vending machine business was once considered to be a very
difficult business model, JumpStart has established itself as a market leader by solving
challenges through the introduction of technologies such as QR-code payment and theidentification of suitable target areas for installation.
 With the introduction of AI and other systems, sales data for each vending machine canbe collected in real time. Appropriate inventory profiles are predicted, and inspection
and refilling routes are designed automatically, enabling more efficient operations.
 JumpStart has been selling soft drinks, confectionery, bread, and other items fromJapanese manufacturers through its vending machines for some time, and these items
now account for a large volume of sales among all products.