6. Public Relations by ADRC

6. Public Relations by ADRC
The ADRC is committed to promoting its visibility as an information center, constructing
cooperative relationships with a larger number of partner organizations, and further increasing
contributions to international disaster reduction cooperation. From this standpoint, we arededicated to promoting an extensive range of activities in public relations by attending
international conferences, participating in lecture meetings and symposia, and public relations
with the mass media.

6-1. PR to the Mass MediaAs the means of conveying the activities of ADRC to those involved in the disaster reduction
more extensively as well as to the general public, we are dedicating considerable efforts to PR
activities to mass media such as TV, radio, newspapers, etc. As a result, we have been invited togive many interviews, indicating the strong interest in disaster reduction.
Table 6‑1‑1 TV/RadioMedia
DateTV/RadioStationTV

Dec. 16,
2001

Sun TV

TV

Jan. 25,
2002

NHKRadioNHK
Feb. 2, 2002

TV

Feb. 20,
2002

TV

Mar. 29,
2002

NHKSun TV
NHKProgram

Guest

Sunday Report“Hyogo Topics: ADRC’sActivities”
Broadcasting News“Disaster Reduction Strategy
Meeting in India”
NHK International
Radio Broadcasting“Outcome of ADRC
International Meeting
Broadcasting News
“Disaster NGO Symposium”

Excutive Director
Nishikawa

Broadcasting News
“Asia in Kansai: ADRC:
Activities of visiting
researchers”

Visiting researcher,
Mr.Atikuzzaman(Bangladesh) etc.

Excutive Director
Nishikawa, etc.
Excutive Director
NishikawaExcutive Director
Nishikawa, etc.

Table 6‑1‑2 Newspapers, Magazines
Date
NameFeatures
Apr. 3,Kobe
ID numbering system for the world disasters.
2001
Newspaper
May 3,
Kobe
Person with Distinctive Service in the Prefecture, Mr. Ogawa,
2001
Newspaper
Executive Director at ADRCMay 8,
Yomiuri
Same as above
2001
Newspaper
Jun. 3, 2001 Kobe
West India Earthquake – 8 countries visit the disaster area.
NewspaperAug. 5,
Kobe
Pass to the 21st Century “Japan Being a Humanitarian Superpower” by
2001
Newspaper
Mr. Kentaro Serida
United Nations Office for the Coordination of Humanitarian Affairs,
Relief Web Kobe Opens
Aug. 9,
YomiuriInternational Disaster Reduction Center in Kobe (The Cabinet’s
2001
Newspaper
policy for establishment)
Aug. 10,
Kobe
United Nations Relief Web, Kobe Office opens.
2001
NewspaperAug. 16,
NikkeiSame as above
2001
Newspaper

１

ADRC Annual Report No.4 (2001)

Aug. 17,
2001

Aug. 8,2001
Sep. 1,2001
Sep. 30,
2001
Oct. 24,
2001
Nov. 17,
2001
Jan. 10,
2002
Jan. 22,
2002
Feb. 5,
2002
Feb. 6,
2002
Feb. 13,2002
Feb. 21,2002

Feb. 23,
2002
Mar. 13,
2002
Mar. 23,
2002

Kobe
Newspaper
Asahi
Newspaper
Mainichi
Newspaper
Asahi
Newspaper
Sankei
Newspaper
Yomiuri
Newspaper
Kobe
Newspaper
Kobe
Newspaper
Sankei
Newspaper
Yomiuri
Newspaper
Kobe
Newspaper
Kobe
Newspaper
Asahi
Newspaper
Kobe
Newspaper
Nikkei
Newspaper
Yomiuri
Newspaper
Nikkei
Newspaper
Sankei
Newspaper
Kobe
Newspaper
Sankei
Newspaper
Yomiuri
Newspaper
Kobe
Newspaper
Kobe
Newspaper
Kobe
Newspaper
Nikkei
NewspaperSame as above
Same as above
Same as above
Same as above
Same as above
United Nations Disaster Information Office, Kobe Office opens.
Editorial: Relief Web
United Nations Emergency Disaster Support Center will be integrated
and scheduled to open in Kobe next year.
Human Resource Development Department opens at United Nations
Kobe Office.
Human Resource Development Center in Kobe for United Nations
Team for Disaster Relief Coordination (The Cabinet schedules toestablish it next year.)Utilizing the disaster information through the Internet. Symposium inKobe
Looking at the disaster area from space – ADRC Space Development
Team starts collaborative efforts this fall.
Next-generation satellite communication strong in case of terrorist
attack – Plans by ADRC
Base for Hyogo Humanitarian Support Activities – Proposal of theestablishment of the International Center to the government.
Understanding the situation of the disaster area via the Internet.
Learning the disaster reduction system. Indian vice chairman visits
HAT Kobe.
International Disaster Reduction Meeting in New Delhi ADRC
Forming the “International Disaster Reduction Base” Hyogo
Prefecture
Disaster Rescue in Asia – First NGO symposium in Kobe
Disaster reduction related personnel from 12 countries visits theEarthquake Memorial
Cooperative deliberations at the time of disaster among Asian NGOs.
Symposium in Kobe
Same as above
People: ADRC Executive Director Mr. Satoru Nishikawa
Hyogo Prefecture for the establishment of the International Disaster
Reduction Communication Committee
Disaster Rescue NGOs establish partnership in Asia.

6-2. Participation in International Conferences
We attended the international conferences shown below to enhance our presence overseas,
and took part in deliberations with concerned organizations on international disaster reduction
cooperation. Such participations contribute to developing an organic network with internationalorganizations, NGOs as well as with member countries.
Table 6‑2‑1 International Conferences
Conference
DateLocation
WHO Consultation on Jun.18 Manila
Developing Emergency 21,2001(Philippines)
and Humanitarian
Action Meeting
APDIN (Asia-PacificJun. 28 –Bangkok
Disaster Information
29, 2001(Thailand)
Network) Working
Group Meeting
Regional Cooperation
Jul. 4 – 7, Kathmandu
Meeting on Natural2001(Nepal)DisasterParticipants
Ogawa, Arakida

Ogawa,
Yoshimura

Ogawa,
Nakamura

Contributions
Determined the promotionof the project “Mapping ofDisaster Data” at ADRCwith WHO.
Discussed the system ofdisaster reductioncollaboration in the Asianand Pacific regions.
Introduction of ADRC
organization andactivities.

“Crowding Rim”
SummitAug. 1 –3, 2001

StanfordUniversity(USA)

Bambang

Introduction of ADRC
VENTEN system(Internet GIS)

Meeting to promote theworld natural disasterID numbering system

Aug. 13 –15, 2001

Brussels(Belgium)ArakidaUnited Nations ISDRWorld Disaster
Reduction White Paper
Planning Committee
2nd ADPC General
Assembly Meeting

Oct. 4 –5,2001

Geneva(Switzerland)

Nishikawa

Oct. 30 –Nov. 2,2001

Bangkok(Thailand)

Nishikawa

Strategy to promote astandard ID number on theworlds natural disastersproposed by ADRC.
The world disaster white
paper will be issued in2002 due to ADRC’s
cooperation.
Participated as an observer
from ADRC.

1st Korean International Nov. 6,Disaster Reduction
2001
Cooperation SeminarSoul(Korea)

Nishikawa

JUSTSAP Meeting(Japan-USA ScientificTechnologies/Space
Application ProgramMeeting)Nov. 13 –16, 2001

Waikoloa(Hawaii)

Ogawa, Arakida

Sustainable
Development World
SummitAsia Pacific Region
High-Level Meeting

Nov. 27 Phnum Penh
– 29. 2001 (Cambodia)

３

Yoshimura

Introduced the ADRC’s
international disaster
reduction cooperation.
Exchanged opinions onurban flood disaster inJapan and Korea.
Exchanged opinions on thepromotion of disaster
reduction information
sharing strategies byutilizing the web andsatellite information.
Presented a statement ofthe need for disaster
reduction in thesustainable development.
It was included in the final
report.

ADRC Annual Report No.4 (2001)

34th ESCAP/WMO
Typhoon Committee

Nov. 28 –Dec. 4,2001

Symposium on Best
Practices in
Humanitarian
Information ExchangeFeb. 5 – 8, Geneva
2002(Switzerland)

Nishikawa,Arakida29th WMO/ESCAP
Panelon TropicalCyclones

Mar. 12 –18, 2002

Yangon(Myanmar)

Nishikawa,ArakiWorld Natural Disaster
Unique ID Number
Promotion Meeting

Mar. 26 –28, 2002

New York(USA)ArakidaHonolulu(Hawaii)

Nishikawa

Promoted theunderstanding andparticipation in the ISDR
activities. Proposed the useof ADRC website as aclearinghouse for thedisaster reduction
information.
Introduced the ADRC’s
international disaster
reduction cooperation as apanelist.

Requested ADRC’s
assistance in regard ofdisaster reduction
information.
Promotion strategy for theworld natural disaster
unique ID number
proposed by ADRC.

6-3. Participations to Various Disaster Reduction Fairs
Exhibitions
DisasterReduction
ExpoDateOct.
2001

Earthquake
Feb. 1 –Disaster
Apr.
Reduction
15,2002
Countermeasu
re Technology
Expo

Kazakhstan
International
Disaster
Reduction
Expo

Location
Phoenix
PlazaInternational
ConferenceCenter Kobe

Feb. 27 – Almaty,Mar. 2,
Kazakhstan
2002

Sponsor

Exhibitors

Description

Hanshin-Awaji
Great
Earthquake
RecoverySupport Hall,
Hyogo
Prefecture,
Kobe City
Kobe City
Disaster
Reduction
Safety Public
Corporation,
Kobe
International
Tourism
Convention
Association
Kazakhstan
Government,
EMERCOM
Russia

Hyogo
Prefecture,
Kobe City,
Disasterreduction
relatedorganizations

Introduction of disaster
related organizations,disaster reduction
material, disaster
reduction goods,
disaster reduction
experiences, etc.

ADRC,United
Nations, Kobe
City, Disaster
Reduction
relatedorganizations,
Corporations,
Researchorganizations
Kazakhstan
Government,
EMERCOM
Russia andOthers

Introduction of various
technologies, products
and services related toearthquake disasters
and disaster reduction
countermeasures.

Introduction of various
technologies, products
and services related todisaster reduction
countermeasures6-4. Lectures/Symposiums
Type“Gifu Prefecture
Disaster
Building
Emergency
Danger Level
Determination
for Earthquake
Association”“Gifu Prefecture
DamagedBuilding Degree
Determination
AreaCommunication
Association”
Joint Meeting

DateMay 29,2001Location
Gifu City

Sponsors“Gifu Prefecture
Disaster Building
Emergency Danger
Level Determination
for Earthquake
Association” “Gifu
Prefecture Damaged
Building Degree
Determination Area
Communication
Association” Joint
Meeting

Speakers/Topics
Speaker: Ogawa:
Topic: “Considerations for theestablishment of the emergency
danger degree determination
system for the disaster buildings”

APEC
WORKSHOP

Jun. 6,
2001

TaipeiTaipei University

WHO

Jun. 21,2001
Oct. 1,
2001

ManilaWHO
Philippines
JICA Osaka Japan International
CenterCooperation Agency

Nov. 06,
2001

SoulKorea

National Institute forDisaster Prevention

Speaker: Ogawa
Topic:“Sharing Lessons from Disasters”
Speaker: Ogawa
Topic:“Activities of ADRC”
Speaker: Ogawa
Topic: “Disaster Reduction
Strategy for Museums”
Speaker: Nishikawa
Topic: “Japan’s International
Cooperation for Dynamic Disaster
Mitigation Solutions”

Dec. 3 –14, 2001

Shanghai

UNCRD Nagoya,Shanghai Earthquake
AgencySpeaker: Ogawa
Topic: “Hazard and Risk” “TownWatching”

Same asabove

Same asabove

Same as above

Speaker: Yoshimura
Topic: “Lessons from theHanshin-Awaji Great Earthquake”

Dec. 11 – Kathmandu
14, 2001 (Nepal)

International Center for
Integrated Mountain
Development

Speaker: Nishikawa
Topic: “Activities of ADRC”

Feb. 5,2002

Yaitsu City

Fuji Tokoha University

Speaker: Ogawa“Making Structure
Earthquake-resistance”

Feb. 7 –8, 2002

GenevaUnited Nations Office
Switzerland for the Coordination ofHumanitarian Affairs,
GenevaMuseumTechnology
Course 2001
1st International
Disaster
Reduction
Cooperation
Seminar
Sustainable
Urban
Development
and Disaster
Reduction
Same as above

RegionalWorkshop on
Water-induced
Disasters
ShizuokaPrefecture
Lifelong
Learning Course
Symposium on
Best Practices in
Humanitarian
Information
Exchange

５

Speaker: Nishikawa
Topic:How can simple common standards
and practices enhanceinter-operability and the sharinginformation?

ADRC Annual Report No.4 (2001)

The World Trade
Center DisasterMar. 1,
2002

New YorkUSA

New York City

Panel on the
TropicalCyclones

Mar. 12,
2002

Yangon(Myanmar)

WMO/ESCAP

Speaker: Nishikawa
Topic: “About Disasters at theWorld Trade Centers”
Speaker: Nishikawa
Topic:“Activities of ADRC”

6-5. Articles
Newspaper/
MagazineTokyo
Fire
Department
Tokyo
Fire
Department

Date

AuthorApril Issue, Ogawa
2000
AugustYoshimuraIssue, 2000

Topic
“Observation Disaster Reduction - 1 Month from
West India Earthquake”“Observation Disaster Reduction – Multiple
Country Mission Dispatch to the West India
Earthquake Disaster Area”