KeyHolder, Inc. Business Introduction
FY12，2023
Updated April 1, 2024

This translation was prepared for reference purposes only. Should there be any inconsistency between
the translation and the original Japanese document, the latter shall prevail.

4712

＜Company Profile - Top message＞

Message from the President and Representative Director
Thank you very much for your continued support.
Through numerous mergers and acquisitions, we have strengthened our business as a holding group and have also expanded the scale of ourearnings. Although we continue to be affected by a number of external factors, including the still tense international situation, domestic financial market
trends, and ever-changing consumer needs, from the perspective of ensuring future profitability and a stable business structure, we believe that we are
now in a situation where we need to shift to an even more robust organization and business structure.
We have already announced this shift at our company's financial results briefing and general shareholders’ meeting. In the medium to long term...
“Creation of new original IP content”“Creation of video content in line with global standards.”“Developing new sales channels in the advertising field and expanding the digital domain”
We view these three objectives as important issues in our business, where we will focus our resources into each of our subsidiaries in the generalentertainment business, video production business, and advertising agency business to the maximum extent possible. At the same time, by creating
new content that can become a pillar of future earnings, we will carry out major reforms aimed at making great strides in the future.
Even as the social structure and corporate nature continue to change with the times, we will do our utmost to continue to grow as a sustainablecorporate group that contributes to the enhancement of corporate value. As such, I would humbly like to ask for the continued support andencouragement of our stakeholders, including shareholders, investors, and financial institutions, as we pursue these ventures going forward.

KeyHolder, Inc.
President and Representative Director

Yushi Ohide

p.1

＜Company Profile – 1. Corporate Philosophy＞

Group Policy“Creating Abundance”"Building a joyful and abundant future through integrity and constant innovation"

Group Philosophy● All company members operate with the highest of ethical sensitivities and work faithfully to increase
the value of the group.
● Our work is fueled by determination, high aspirations, and a desire to take on new challenges.
● Contributing to society by providing products and services tailored to the changing times.

Company Name Background“Key”
crucial (role, etc.), essential+“Holder”
owner, supporter“Key” refers to the belief in our support of all our stakeholders (shareholders, clients, employees, etc.) andvarious industry and business development. By "holding" them firmly, our aim is to push a variety of projects
forward, growing with innovation and dynamism into an appealing group of companies. It is with this notion inmind that the name "KeyHolder” was chosen.
p.2

＜Company Profile – 2. About KeyHolder, Inc.＞

About KeyHolder
Company Name：
Office Location：
Date of establishment ：Representative：
Capital：End of Fiscal Year：
Subsidiaries：
Number of Employees ：Stock：
Listed stock exchange ：KeyHolder, Inc．
3-16-3 Higashi, Shibuya-ku, Tokyo, 150-0011
December 25, 1967
Yushi Ohide, President and Representative Director
92,450,000 yenDecember
16 (including KeyHolder)535 (including temporary employees)
Number of Shares Issued 18,967,410
Tokyo Stock Exchange Standard(Securities Code: 4712)

Shareholders
As of December 31, 2023

Names

*Including latent shares
Shareholding
ratio（％）

NamesShareholding
ratio（％）

J Trust Co., Ltd.

29.81

J Trust Co., Ltd.

２６．９１

Yasushi Akimoto

7.59

Yasushi Akimoto

11.92

OMOTESANDO CAPITAL Co.,Ltd.

7.23

OMOTESANDO CAPITAL Co.,Ltd.

6.53

KeyHolder, Inc.

2.59

Nobuyuki Akimoto

2.66

SMEJ Plus, Inc.

2.59

SMEJ Plus, Inc.

2.33Atsushi Morita

1.99

Yoshihiro Akatsuka

2.27

Forthree, Inc.

1.58

Atsushi Morita

1.99

Yoshihiro Akatsuka

1.57

Forthree, Inc.

1.42

DAIICHIKOSHO CO., LTD.

1.55

DAIICHIKOSHO CO., LTD.

1.40

Dentsu Group Inc.

1.17

Makoto Ｔａｋａｚａｗａ

1.25※ Calculated by the total number of issued shares: 18,967,410 shares※ Calculated based on 21,013,500 shares (in the case of full exercise of the 2nd to
4th Stock Acquisition Rights)

p.3

＜Company Profile – 3. Board of Directors＞
Board of Directors
Position

Significant Concurrent Positions

Name

President andRepresentative Director

Yushi Ohide

Director of allfuz,Inc
Director of Zest,Inc.
Director of FA Project, Inc.

Executive Vice President

Atsushi Morita

President and Representative Director of UNITED PRODUCTIONS,Inc.
Director of TechCarry, Inc.
Director of macaroni Inc.

Kenji Kitagawa

President and Representative Director of North River Inc.
Director of HEE Company Inc
Director of bijoux, Inc.
Director of 10ANTZ Inc.

Chairman and Director

Nobuyoshi Fujisawa

President and Chief Operating Officer of J Trust Co., Ltd.
President of J TRUST ASIA PTE.LTD.
Chairman and Director of J TRUST GLOBAL SECURITIES CO., LTD.
Chairman and Director of Gro-Bels Co.,Ltd.
Director of bijoux, Inc.

DirectorAkira Kanatani

Director of allfuz,Inc
Director of North River Inc.

Director (External)

Makoto W ashio

Partner of Ginza Daiichi Law OfficeDirector of Onoda Seiki Co., Ltd.
Auditor of Medical Corporation ShomeikaiStanding Corporate Auditor

Toru Arai

Auditor of Zest,Inc.
Auditor of allfuz,Inc

Corporate Auditor (External)

Toshiaki Kurioka

N/A

Corporate Auditor (External)

Mitsunobu Sugino

N/A

Special adviser

Yasushi Akimoto

Director of the Tokyo Organizing Committee of the Olympic and Paralympic Games
Special adviser to Fanplus, Inc.
(Television writer, lyricist, music producer)

Executive Vice President

p.4

＜Company Profile – 4. Skill matrix of the board＞
Skill matrix of the board
Areas of expertise and experienceNo.

Name(Position)

A
Corporate management
andBusiness strategy

BC

D

Financial accountingand M&A

Human resources andLabor relations

Legal compliance andRisk management○

1

Yushi Ohide(President and Representative Director)○

2

Atsushi Morita(Executive Vice President)○

3

Kenji Kitagawa(Executive Vice President)○4

Nobuyoshi Fujisawa(Chairman and Director)○5

Akira Kanatani(Director)

6

Makoto W ashio(Director (External))○

7Toru Arai
(Standing Corporate Auditor)○

８Toshiaki Kurioka(Corporate Auditor (External))〇

９Mitsunobu Sugino(Corporate Auditor (External))○Definition of each skill

EEntertainment Business

FVideo & TV program
production business

○
○

○
○

○

○
○

○

○

〇

○

The list above indicates the fields in which each person has more specialized knowledge based on their respective expertise and experience.

ACorporate management and Business strategy

Contribute to management based on experience in corporate management, business strategy, and important corporate
decision-making

B

Financial accounting and M&A

Knowledge and experience in finance, accounting, and M&AC

Human resources and Labor relations

Knowledge and experience in human resources and labor relations

DLegal compliance and Risk management

Knowledge and experience related to legal affairs, compliance, risk management, and internal control

E

Entertainment BusinessKnowledge and experience in Entertainment business (production management, digital content)

F

Video & TV program production businessKnowledge and experience in Video & TV program production business (Planning and production)

p.5

＜Company Profile – 5. Subsidiaries＞
Subsidiaries
allfuz,Inc
Representative: Kenji Katsu, President and Representative Director
Capital: 10,000,000 yen
Business: Advertising planning and development, talent casting business, digital content business, operation and management o f thelive event facility "KeyStudio", etc.
A.M.Entertainment,Inc
Representative: Shunichiro Kato, President and Representative Director
Capital: 2,660,000 yen
Business: Management and agent work for models, celebrities, etc., entertainment and model production business, etc.
Zest,Inc.
Representative: Hiromitsu Takata, President and Representative Director
Capital: 10,000,000 yen
Business: Management business such as operation and management of affiliated artists, utilization development of musical works,
operation and planning of theaters and performance venues, etc.
North River Inc.
Representative: Kenji Kitagawa, President and Representative Director
Capital: 10,000,000 yen
Business: Comprehensive production business for video content, live concerts, etc.
HEE Company Inc
Representative: Takeshi Oyama , President and Representative Director
Capital: 10,000,000 yen
Business: Vehicle business for concerts and events of domestic and foreign artists, private car management contract business, travelbusiness, etc.
FA Project,Inc.
Representative: Yuki Hayashi, President and Representative Director
Capital: 9,000,000 yen
Business: Planning, development and production of entertainment content, planning and production of digital video advertiseme nts,
operation and analysis of advertisements, etc.
UNITED PRODUCTIONS,Inc.
Representative: Atsushi Morita, President and Representative Director
Capital: 80,000,000 yen
Business: Video production business for TV programs, TV dramas, movies, commercials, MVs, production of artist and character
goods, worker dispatch business, etc.
TechCarry,Inc.
Representative: Shu Shimizu, President and Representative Director
Capital: 2,000,000 yen
Business: Rental business of video equipment, etc., post -production business, etc.

p.6

＜Company Profile – 5. Subsidiaries＞
Subsidiaries
TOKYO ROCK STUDIO Co., Ltd.
Representative: Ken Tajima, President and Representative Director
Capital: 9,000,000 yen
Business: Develops production accounting services for global video works and content studios.
ⅿacaroni Inc.
Representative: Gentarou Shimada, President and Representative Director
Capital: 1,000,000 yen
Business: W e are developing a video production business for variety shows, dramas, movies, etc.
bijoux, Inc.
Representative: Eiko Yasumi, President and Representative Director
Capital: 9,000,000 yen
Business: W e are developing a business specializing in holding, managing, and training auditions to discover artists and tale nts.
10ANTZ Inc.
Representative: Makoto Takazawa, President and Representative Director
Capital: 51,444,519 yen
Business: Game application business, platform business, video/IP business Digital marketing business, entertainment tech solution
business, etc.

Equity-method affiliates
Nogizaka46 LLC
Capital: 3,000,000 yen
Business: Management of Nogizaka46, affiliated and former members, management of events, such as concerts, planning ofmerchandise, etc.

Whole World Media Inc.
Representative: Shigeru Hataji, President and Representative Director
Capital: 17,600,000 yen
Business: Model management business, social media promotion, marketing, advertising agency business, etc .

yami Co., Ltd.
Representative: Jyousuke Arai, President and Representative Director
Capital: 21,000,000 yen
Business: As a creative company specializing in horror, we carry out planning, development, and promotion businesses that mak e fulluse of technology.

p.7

＜Company Profile – 7. Corporate history＞
1967

December

2017

October

Established as Sigma Co., Ltd. (capital of 500,000 yen, in Setagaya, Tokyo), a company for installing and selling imported entertainment devices.

Changes company name to KeyHolder to accompany the transition into a holding company. Stock listing maintained. Store Management Department becomes ADORES, Inc., a wholly-owned
subsidiary of the company.

March

Transferred all shares of our wholly-owned subsidiary, ADORES, Inc.

April

Established a wholly owned subsidiary, KeyStudio, Inc., for the operation of live business. In addition, KeyProduction, Inc. which is responsible for TV program production business.

July

Established a joint venture, FA Project,Inc. to be responsible for planning and production business of live entertainment contents, with an equity stake of 62%.

2018

DecemberMarchApril

2019

July

AugustEstablished SKE, Inc. an entertainment production business that operates and manages idol, talent, etc.
Idol group SKE48, attached to SKE, Inc., started activities as a member of the KeyHolder group.
Converted ” allfuz,Inc" into a 100% subsidiary via a stock exchange.
Acquired all shares of “FOOLENLARGE, Inc.”, which produces TV programs, and made it a wholly owned subsidiary.

Changed the company name of SKE, Inc. to Zest,Inc. and promoted new business.
Merged KeyStudio, Inc. as the surviving company of allfuz,Inc.
EstablishedUNITED PRODUCTIONS,Inc., the largest independent video production company in the industry, integrating the three video production divisions, "FOOLENLARGE, Inc.”,"KeyProduction, Inc." and "Image Field Co., Ltd."

October

Acquired all shares of WISENLARGE, Inc. which dispatches human resources in the video production field, and made it a wholly owned subsidiary.

January

Established a joint venture, "Whole World Media Inc." with "Kadokawa Haruki Office Co., Ltd." (49% investment ratio).

AugustAcquired all shares of "North River Inc.", which conducts total production business such as Movie contents and live events, and made it a wholly owned subsidiary.

October

North River Inc. was spun off to establish "HEE Company Inc", which conducts general charter passenger car transportation business, etc.

DecemberPart of the 2nd Stock Acquisition Rights exercised by both Yasushi Akimoto and Nobuyuki Akimoto as major shareholders.

2020

2021

UNITED PRODUCTIONS, Inc. and WISENLARGE, Inc. were integrated to become "UNITED PRODUCTIONS, Inc. (formerly WISENLARGE)", one of the leading independent video production
January2022

companies in Japan.
Started video production equipment rental business and post-production business at TechCarry, Inc. (formerly UNITED PRODUCTIONS).

April

Moved from the Tokyo Stock Exchange JASDAQ Standard Market to the Tokyo Stock Exchange Standard Market following the reorganization of the Tokyo Stock Exchange's market divisions.

May

TOKYO ROCK STUDIO Co., Ltd., a newly established subsidiary, acquired the business and Started back office operations related to video production and global video production business.

20222024

October

Established bijoux, Inc. to hold auditions and conduct management business

January

Acquired 51% of the shares of 10ANTZ Inc. which develops app games and plans, produces, and sells various digital contents, etc., making it a subsidiary.

p.8

Cautionary Note Regarding Forward-Looking Statements
Descriptions of performance forecasts and future forecasts in this material are forecasts based on available information and include
potential risks and uncertainties. Therefore, please be aware that actual results may differ from these performance forecasts due tovarious factors. This material is not intended to solicit investment. Please make investment decisions based on your own judgment.