Company Profile

CEO Message
An advertising agency sensitive to the specific needs of theamusement industry
Our role is to contribute to the growth and development ofour clients
Gendai Agency Inc. was founded in April 1995 as an agency specializing inamusement industry advertising. Ever since, as trailblazers in the industry,
we have strived as a team toward our goal of building the company into an
entirely unique presence in the field.
Ever since listing our shares on the Tokyo Stock Exchange in September
2004, we have defined our business domain as “contribution to clients’business development and enhancement through the provision of support
to bolster performance and assistance in the implementation of strategies
to attract customers.”
Our services do not only involve the provision of simple one-off
advertisements in a certain media category—we provide comprehensive
proposals developed based on strategies to attract customers. Our
proposals take the form of consumer communications strategies createdfrom optimal mixes of online and mass media advertising, newspaper flyers,
sales promotions, and so on, all tailored to clients’ circumstances, theregions they operate in, and their particular business category. To ensure
successful implementation of communications strategies that feature a highdegree of originality, we provide a one-stop service with full oversightcovering everything from planning and production to execution.

Over the years, we have worked to further polish and enhance oursystems to enable us to deliver advertising plans that exceed clients’
expectations in terms of both speed and quality.
Now we are leveraging this foundation of expertise we have built up
to develop a large number of new business models and tools to meetthe needs of clients operating in a diverse range of industries.

Responding flexibly to rapidly changing times
Toward a more transformative organizational structure
In recent years, the environment surrounding the company ischanging rapidly and drastically. In order to respond flexibly tochanges in the environment and achieve sustainable growth, wehave been actively pursuing M&A and new business development,
diversifying the industries and business categories we cover, andreforming our organization.
To take on further challenges in the future, under the newmanagement structure we will expand the rational structuredeveloped in the advertising business to various fields, and work tochallenge and develop new fields.
We will continue to grow with more clients and support their businessdevelopment.

Achieving greater efficiency through concentration ofbusiness resources
We aim to become a driving force behind the creation of nextgeneration business models and services
Our sustained focus on a single field over the more than 25 years since ourfounding has allowed us to develop mechanisms that facilitate a high levelof efficiency, and our speed, precision, creativity, and superior capabilities
in the fields of planning and production are largely a result of these.

June 2024
CEO Katsutoshi Oshima

2Company Profile
Company name

GENDAI AGENCY INC.
http://www.gendai-a.co.jp

Directors and auditors*Data current as of June 21, 2024

Representative Directorand CEO

Katsutoshi Oshima

Representative Directorand COO.CCO

Yuzuru Kamikawana

Location of head
offices29 Fl., Tokyo Opera City Bldg.,
3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
163-1429 Japan

Established

April 1995

Director and CFO

Shuichi KoCapital¥100 million

Shares issued &outstanding

Masato Morozumi

12,300,000 shares

Director and General
Manager of Accounting
Dept.
Director

Masataka Yamamoto

Business activities

Planning and production of advertising and promotions

Consolidated
subsidiaries

U and U Inc. (Advertisement planning, media slot sales)
Julia Japan Inc. (Video and Web contents production)
Zealnet Inc. (Planning and production of ads, etc.)
Press A Inc. (Operation of customer referral support media)

Land Support Inc. (Leasing of real estate and officebrokerage)
Arc Inc. (Research and development for new service andnew business model)

Number ofemployees

Gendai Agency Group: 215; GENDAI AGENCY INC.: 143

Branch officelocations

East Japan branch,Sendai office,Kanto branch,Sapporo
office,Tokai branch,Matsumoto office,Shizuoka office,Kansai branch,West Japan branch,Hiroshima office,Kagoshima office(11 locations nationwide)*Data current as of April
1st, 2024

Outside Director

Masaki Tasaka(Chairperson, p-ban.com Corp.)

Rihyei Kang

Outside Director(Professor, System Design, Faculty of Engineeringand Design, Hosei University)Standing Auditor

Yoshiaki Adachi

AuditorKenji Takano

AuditorToru Takaoka*Data current as of March 31, 2024

3

History ・ Organization Chart【History】
Feb.1994.

Launched advertisement business with a private company named
Gendai koukokusha.
(founded by Masataka Yamamoto)Apr.1995.

Established an advertisement firm, Gendai koukokusha, withcapital of 10 million yen and opened an office at Hachioji cit.，Tokyo.

Mar.1997.

Began establishing business bases in major cities nationwide
starting with establishment of the Tohoku Branch (now calledSendai Office)Aug.2003.

Changed the trade name to GENDAI AGENCY INC.

Sep.2004.

Listed on JASDAQ (Currently listed on Standard Market of Tokyo
Stock Exchange)

Feb.2006.

Established Land Support Inc. to offer a support service forclients’ seeking to acquire land to open pachinko parlor sites.

Jul.2010.

Acquired 100% of issued shares of Julia Japan Inc. and made it asubsidiary company.

Jan.2012.

Established Zealnet Inc. (currently a consolidated subsidiary) toplan and develop ad systems, etc.

Mar.2014.

Acquired all the shares issued and outstanding of U and U Inc.
(currently a consolidated subsidiary) to make it a wholly owned
subsidiary with the aim of offering advertising services in thehealth food mail order industry, etc.

Oct.2016.

The head office was relocated to Shinjuku-ku, Tokyo (3-20-2,Nishi-Shinjuku, Shinjuku-ku), from Hachioji, Tokyo (Azumacho 98, Hachioji).

Nov.2016.

Established Arc Inc. (currently a consolidated subsidiary).

Mar.2021.

Acquired all the shares issued and outstanding of Press A Inc.
and made it a subsidiary company (currently a consolidatedsubsidiary)4Corporate Philosophy and Vision

Basic Philosophy
We engage in activities aimed at supporting the earnings growth and advancement of our client companies throughinnovation and imagination, through which we hope to contribute to the creation of a richer, fuller society.

Group Management Principles
1

We aim to become a company that client companies can rely on as a partner who helps them to realize theircommunication strategies.

2

We will continue to take on the challenge of developing new business models and tools that go beyond the bounds ofthe advertising business.

3

We will always strive to offer optimal services with sincerity and passion.

Code of Conduct
1

LegalCompliance

As an integral member of society in the areas where we do business, we engage in businessactivities that are sound, highly transparent, and in strict compliance with the law.

2Focus on
Shareholders

Always with shareholder interest in mind, we pursue management policies aimed at raising theenterprise value of our company, and furthering the interests of our shareholders.

3

Customer
Satisfaction

To gain the satisfaction and trust of our clients, we devote ourselves to constant efforts to devise
new, high-grade services.

4

Respect forEmployees

We value the ambitions and capabilities of every one of our employees, and we strive to provide fairworking conditions and an environment conducive to doing good work.

5Our BusinessWe provide optimal advertising services to support clients’ strategies to attract customers.

施設集客のための広告プラン提案に必要とされる要素
Fusion of digital andanalog

Offer services that take advantage of both digital and analog features inorder to attract more customers.

Know-how to attract
customers to various
facilities

For over 25 years since its founding, the company has specialized inoffering support to attract customers to various facilities.

Nationwide businesslocations

Focus on area-based marketing, covering both national and local areas

High mobility

Provide one-stop service covering everything from planning to
implementation by establishing a production and execution system within
the Group.

6Service Overview
In order to provide effective services to attract customers to various facilities, we are working to develop media
utilizing both digital and analog features and enhance our lineup.

FlyersOnline/mobile advertising

DSP advertising using
proprietary big data

Internet media forpachinko parlors

TV/radio, broadcast media

Interactive/VRInternet media related tosports and fitness

Marketing support media
for fitness facilities

Promotional goods, campaigns

Business area analysis,area-based marketing

Production service ofonline videos

Media portal/matching site7Branch office locations

GENDAI AGENCY INC.
29 Fl., Tokyo Opera City Bldg., 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1429 Japan

Sales Offices

Address

Sales Offices

Address

East Japan branch

Utsunomiya Ootsuka Building 9F, 2-4-3 Higashishukugo, Utsunomiya-shi, Tochigi Pref.

Shizuoka office

Kawamura Building 2F, 9-1 Denma-cho, Aoi-ku,
Shizuoka-shi, Shizuoka Pref.

Sendai office

Azalia Hills 5F, 3-4-1 Tsutsujigaoka,Miyaginoku,Sendai-shi, Miyagi Pref.

Kansai branch

Nanba Arena Building 9F, 1-13-8 Nanba-naka,
Naniwa-ku, Osaka-shi, Osaka Pref.

Kanto branch

Kanda21 Building 2F, 72-2 Kandatacho, Tiyoda-ku,
TokyoWest Japan branch

Hakko Fukuoka Building 4F, 8-31 Tsunaba-machi,
Hakata-ku, Fukuoka-shi, Fukuoka Pref.

Sapporo office

Oodori Bus Center Building 5F, 1-5 Minami 1-jo
Higashi, Chuo-ku, Sapporo-shi, Hokkaido

Hiroshima office

Otemachi Square 4F, 2-8-1 Ote-machi, Naka-ku,
Hiroshima-shi, Hiroshima Pref.

Tokai branch

Yahagi Higasisakura Building 4F, 2-10-1
Higasisakura, Higashi-ku, Nagoya-shi, Aichi Pref.

Kagoshima officeSoft max Building 6-C, 12-11 Kajiya-cho,Kagoshima-shi, Kagoshima Pref.

Matsumoto office

Daidou Seimei Matsumoto Building 8F, 1-3-10 Honjo,
Matsumoto-shi, Nagano Pref.

June.20248