Press Release
Cool Japan Fund Inc.
Tokyo, October 17, 2019

CJF announces investment in Gojek, Southeast Asia’s leading on-demand
multi-service tech platform
CJF and Gojek will collaborate to promote Japanese food and content in SE Asia
Cool Japan Fund (CJF) today announced the investment of USD $50 million(roughly 5.5 billion yen) in Gojek, Southeast Asia’s leading on-demand multi-service techplatform.
Indonesia is the largest economy in Southeast Asia with high economic growth
and a young, tech-savvy population, making it an important market for many Japanesecompanies that aim to expand internationally. There is also a high level of interest inJapanese culture among Indonesian people. Indonesia has the greatest number of people
who study the Japanese language in Southeast Asia1 and Japanese food is ranked themost liked foreign cuisine 2 there, showing that there is a high level of curiosity anddemand for Japanese culture.
Gojek is Southeast Asia’s leading on-demand multi-service platform and digital
payment technology group, founded on the principle of using technology to improve thelives of users. Gojek has more than 20 services that cater to a user’s every need – fromtransportation to payments, food delivery, logistics, entertainment, and lifestyle. With
more than 155 million downloads, Gojek connects consumers to millions of partners –drivers, merchants, and service providers, powering billions of online payments andorders. Gojek now operates in 207 cities in five Southeast Asian countries, includingIndonesia, Vietnam, Singapore, Thailand and the Philippines.
In addition to the investment, CJF will partner with Gojek to promote a better
understanding and appreciation of Japanese culture in Indonesia by leveraging Gojek’sservices in food delivery and video streaming.

1 Source: Japan Foundation’s Japanese Language Educational Facilities Survey 2015
2 Source: JETRO’s Questionnaire Survey on Foreign Consumption of Japanese Foodstuffs - A

Comparison Between 6 Cities, March 2014

GoFood is Gojek’s online food delivery business. It is currently the largest appbased food delivery service in Southeast Asia by volume of orders. GoFood pioneered aflagship food court network, the GoFood Festival, which enables merchants to reach awide customer base and thereby grow their business, facilitated by GoFood’s technologyand data.
Through GoFood, Japanese food merchants will gain access to Gojek’s strong baseof Indonesian customers, leveraging the popularity of GoFood Festivals which are
currently present at 30 high-traffic locations across Indonesia and patronised by morethan 5 million visitors.
GoPlay is Gojek’s on-demand video streaming service. Launched in September
2019, GoPlay enables millions of smartphone users across Indonesia access to original
titles produced exclusively for the platform as well as existing content made in Asia.
Through GoPlay, CJF will help encourage viewership of popular Japanese content
in Indonesia and facilitate its growth beyond Japan, as well as promote the developmentof Japan-related content.
Andre Soelistyo, Gojek President, said, “CJF’s investment is yet another affirmationof investor confidence in our business and its great potential for growth as we strive todeliver greater value and impact for people across Southeast Asia. The investment also
provides a unique opportunity for Gojek and CJF to partner to promote Japanese culture
through two of the most popular mediums - food and entertainment - as we worktogether to forge closer ties between people and businesses from Indonesia and Japan.”Catherine Hindra Sutjahyo, Gojek Group Chief Food Officer, added, “We areexcited at the prospect of collaborating with CJF to bring Japanese culture closer toIndonesian people. GoFood has always been a major source of growth for new merchants
aiming to broaden their customer reach among Indonesians and we hope new Japanesemerchants will benefit from this as a result of this partnership. Japanese food is hugely
popular in Indonesia, and we look forward to welcoming Japanese merchants to ourGoFood Festival and supporting them as they showcase their culinary offerings. Givenhigh preference and a huge demand locally for Japanese food, we see a lot of potential
for the merchants to grow their presence in Indonesia.”

Through this investment, the penetration of Japanese cuisine and content
throughout Southeast Asia, beginning with Indonesia, can be enhanced. As more people
embrace Japanese culture, new demands for cuisine and content can be created,
contributing to the development of these industries. By partnering with Gojek, CJF canexpand the impact of this investment.
About Gojek
Founded:2010

Headquarters:

Jakarta (Indonesia)

CEO:

Nadiem Makarim

Business Summary: An on-demand multi-service platform technology group with awide range of services across ride-hailing, food delivery,payments, logistics and lifestyle
Homepage:https://www.go-jek.com

Contact for details regarding this document:
Cool Japan Fund (PR representative: Yuge, Okuyama) Tel 03-6406-7500