- Fukushima Today -「Kawamata Anthurium」 （Kawamata Town）
A cultivation test of anthurium started in Kawamata Town after the Great East Japan Earthquake as part of the reconstruction support project by Kindai University. A partnership waslater established and "Kawamata Anthurium" cultivation has expanded to a larger scale with twelve farmers currently shipping 320,000 plants annually. The anthurium is grown onpolyester fibre soil made from recycled clothes instead of ground soil using liquid fertilizer. Gouki Taniguchi, Representative Director of Smile Farm (above left) started the production of"Kawamata Anthurium" in 2018 and currently runs a strawberry farm as well as an hands-on activity farm, promoting initiatives that help boost related population and starting farmers in
addition to anthrium production. He was honoured with the New Tohoku Award for Stars of Reconstruction and Revitalization of Reconstruction Agency on February 12, 2023.

Fukushima Prefecture

27 Mar. 2023
New Fukushima Revitalization Promotion
Headquarters

― Index－■ Towards achieving revitalization
1. Revitalization efforts and challenges(1) Decontamination･･･････････････････････････････････・･･･・･･･････････････････････

P2･･･････････････････････････････････････････････････

P3(2) Current status of the Evacuation-designated Zone and change in evacuee numbers(3) Health of Fukushima residents･･････････････････････ ･･

P4･････････････････････････････････････････････････

P5

1. Agriculture････････････････････････････････････････････････

P6

2. Tourism････････････････････････････････････････････････

P7(4) Securing of housing and creating an environment for people to return(5) Basic infrastructure(6) Industry

P1

3. Business investment and employment creation･･････････････････････

P8

4. The Fukushima Innovation Coast Framework I･･････････････････････

P9

The Fukushima Innovation Coast Framework II･･････････････････････

P10･････････････････････････････････････････

P11･･･････････････････････････････････････

P12(8) Strengthening the countermeasures against harmful rumours and the fading awareness of the disaster ･･･

P13

5. Renewable energy(7) Efforts towards decommissioning2

Towards achieving revitalization

As 12 years have passed since the Great East Japan Earthquake and nuclear disaster, revitalization in Fukushima has been making steady progress thanks to the great efforts
made by the residents of Fukushima and the warm support from within Japan and other countries around the world. This includes the lifting of evacuation orders including theSpecial Zones for Reconstruction and Revitalization (SZRR) of Katsurao Village and the towns of Okuma and Futaba, the re-establishment of the living environment and theresumption of full operations of JR Tadami line for the first time in 11years.
On the other hand, about 27,000 residents of the prefecture are still living as evacuees (as of Mar. 2023). In addition, the Prefecture is faced with a pile of unique issues such as
rebuilding the livelihoods of disaster affected residents, population recovery through the return and relocation of residents, revitalization of local industries, fighting deeply
rooted harmful rumours and fading memories of the disaster, measures for the contaminated/treated water and decommissioning of the reactors etc.

Prerequisite measures for revitalization○ Promoting safe and steady initiatives ○ Responsibly dealing with work related
for decommissioning
to the disposal of ALPS-treated water⇒P.12

Revitalization efforts that have shown great progress○ Atmospheric radiation levels
have significantly dropped○ Promotion of tourism

⇒P.12
⇒P.7

TEPCO’s Fukushima Daiichi NPS Unit 1⇒P.1

Revitalization efforts still in progress○ Final disposal of contaminated soil
○ About 27,000 people
outside the Prefecture within 30 years
remain in a state of evacuation
after launching the Interim Storage Facility

⇒P.1
⇒P.2
○ Measures against deeply rooted
harmful rumours and fading ○ The disparity between the price of Fukushima's
agricultural, forestry and fisheries products andmemories of the disasterthe national average price still remains○ Development of transportation ○ Promotion of the Fukushima Innovation Coast
networks such as roads
Framework initiatives⇒P.5

Tohoku Chuo Expressway(Soma-Fukushima) Entire section
was opened○ Export promotion for produce
grown in Fukushima

Fukushima Hydrogen
Energy Research Field○ Passing down the records and lessons of
the complex disasters to future generations

⇒P.10

⇒P.13

Installation of Akabeko(legendary red cow) statuein Tokyo Torch Park

⇒P.6

⇒P.9

Fukushima Robot Test Field⇒P.6

The Great East Japan Earthquake
and Nuclear disaster
Memorial Museum

It is necessary to flexibly and carefully respond to new challenges which arise as revitalization progresses as well as thedifferent issues faced in different areas according to their revitalization progress, and to realize them one at a time.
Promoting the reconstruction and revitalization of Fukushima to transform it from a"disaster affected area" to a "revitalization area"

１
Decontamination of prefectural land has been completed in all areas except for the Difficult-to-return Zone. Atmospheric radiationlevels in the Prefecture have significantly dropped, and are the same as other major cities throughout the world.

○ Municipality led decontamination
Completed in Mar. 2018

(Accumulation of transportation volume into the interim storage facility
and future perspective)(Flow of decontamination: Diagram)（ 10,000㎥ )Transportation to the Interim Storage
Facility has almost been completed at
the end of FY2021.

Area the national government
conducts decontamination（Blue）

Area each municipality
conducts decontamination（Orange）（As of Jan. 2023）

Location of the Interim Storage Facility
Okuma Town, Futaba Town

Removed soil and waste are stored in the Interim
Storage Facility for a certain period. The final
disposal is required by law to be completed
outside of the Prefecture within 30 years since
the commencement of the Interim Storage
Facility (By Mar. 2045).

○ Air radiation dose in Fukushima Prefecture
0.0
0.1
0.2
0.3
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2.5
3.0

（μSv/h）

Environmental Radiation Monitoring
Centre (Minamisoma City)

12 Apr. – 16 Apr. 2011

Fukushima Prefectural Centre forEnvironmental Creation Main Facilities(Miharu Town)

7 Apr. – 12 May 2022
【Challenges and Responses】●Fukushima［μSv/h］●

Aizuwakamatsu[μSv/h]●MinamiSoma
Okuma

Koriyama●●
Minamiaizu Shirakawa

As of Sep. 2021

Fukushima
Daiichi NPS

●

●
Iwaki

 Restoration of the land used for Temporary Storage Sites and returning
back the land
 Safe maintenance and operation of the Interim Storage Facility as well
as safe and secure transportation of contaminated soil
 Final disposal of contaminated soil outside of Fukushima Prefecture Decontamination and demolition of houses in the Difficult-to return
Zone (except for Special Zones for Reconstruction and Revitalization)

２
Progress is being made on the lifting of evacuation orders in accordance with the creation of an environment which people can return to. The proportion of thearea of the prefecture under evacuation orders has reduced from approx. 12% to approx. 2.3%.
◆Transition of evacuees: Earthquake, Tsunami, NPS accident

Planned Evacuation
Zone

Difficult-to-return Zone

Approx.
322㎢

Areas where theevacuation orders havebeen lifted

Approx.
828㎢

Namie
Town

IitateVillage（unit: person）
180,000

the prefecture

The Evacuation-designated zone

Reduction of
approx. 80%

the prefecture【Special Zones for Reconstruction and Revitalization (SZRR) 】
Areas within the Difficult-to-return Zone where residence would havebeen restricted into the future but was made possible when evacuation
orders were lifted.
In 2022, evacuation orders were lifted at SZRRs in Katsurao Village,
Okuma Town and Futaba Town. Another orders are scheduled to belifted at SZRR in Namie Town, Tomioka Town and Iitate Village in
2023.

TomiokaTown

・・・ SZRR・・・ SZRR(Evacuation orders lifted)

Futaba Town
Okuma Town

approx.555ha
approx.860ha

Namie Town

approx.661ha

Tomioka Town

approx.390ha

Iitate Village
Katsurao Village

approx.186ha
approx.95ha

Target for lifting evacuation Start of preparatoryaccommodations
orders
30 Aug. 2022 (lifted)
30 Jun. 2022 (lifted)
31 Mar. 2023
Sep. 2022（scheduled）
1 Apr. 2023
(scheduled）
Around Spring 2023
12 Jun. 2022 (lifted)

Category

Municipalities

Rate ofresidents――

Hirono Town

90.3%

Tamura City（Miyakoji District）

85.7%

Naraha Town

64.9%

Katsurao Village

35.6%

Lifted for wholearea

Kawauchi Village

83.1%

Partially lifted

Minamisoma City（Odaka District）

61.0%

Lifted for wholearea

Kawamata Town（Yamakiya District）

49.3%

Partially lifted

Namie Town

12.6%

Partially lifted

Iitate Village

31.3%

Partially lifted

Tomioka Town

17.8%

Okuma Town

4.2%

Futaba Town

About 1.1%

2015
2016
2022

2016

Apr. 2022
Sep.2022-【Specified Living Areas for Returnees (SLAR)】
Zones established outside of SZRR in Difficult-to-return Zone to help
former residents return to their homes and rebuild their lives. In
February 2023, the Cabinet approved a draft amendment of Act on
Special Measures for the Reconstruction and Revitalization of
Fukushima which is currently under deliberation in the Diet.

2017

2019
2022
2020
2022

Partially lifted(SZRR）

Partially lifted
Partially lifted(SZRR）
Partially lifted
Partially lifted(SZRR）

97,286

Evacuees outside the prefecture

129,154

Evacuees inside the prefecture

45,854

Evacuated locations unknown

83,250147

50

May 2013

May 2014

35,15027,39928,171
6,966 13
May 2021

21,101
6,293 5Mar.2023

No. of households

Population(persons)

Mar. 2011

721,535

2,024,401

Nov. 2022

748,196

1,788,873

Change26,661△ 235,528(Source) Estimated population of Fukushima Prefecture (Monthly
report from a survey on resident population)

Period whenorders were lifted

Lifted for wholearea
Lifted for wholearea
Partially lifted

May 2012(Reference)
Change in the
population of
Fukushima Prefecture

Proportion of residents in the 12 municipalities of theevacuation areas (Jan. 2023)

2014

102,827

0

Okuma
Town

covered approx. 2.3% of

54,68030,000*The area of the Evacuation-Designated Zone includes the former Emergency Evacuation Preparation Zone.

Total area

62,03860,000FutabaTown

The Evacuation-designated zone

152,11390,000Katsurao
Villagecovered approx. 12% of

164,865

150,000
120,000

Emergency Evacuation
Restricted
Preparation Zone
Zone

Source: Fukushima Prefectural Disaster Response Headquarters- Immediate report on the damage situation causedby the Great East Japan Earthquake in 2011

*The rate of residents is calculated using figures from municipal
websites.

【Challenges and Responses】
 Decontamination and demolition ofhouses and restoration of public
infrastructure in the Special Zones for
Reconstruction and Revitalization
 Lifting of evacuation orders to thewhole area of the Difficult-to-return
Zone
 Maintaining a support system andconsultation services for evacuees Creation of an environment for people
to return that includes shopping,healthcare and welfare, education,transportation, and wildlife damage
control

３
The Prefecture is aiming to become one of the longest-living and healthiest prefectures in Japan by implementing the Fukushima Health Management Survey and projects
for healthy life expectancy.

◆ Basic Survey

詳細調査【甲状腺検査】◆ Detailed Survey(Thyroid Ultrasound Examination)(As of 31 Mar. 2022)

・ External exposure doses were estimated for a 4-month period ・ It covers residents of Fukushima Prefecture aged 18 years and younger
at the time of the disaster.
immediately after the nuclear accident to 11 Jul. 2011, based*Preliminary Baseline Screening: FY2011-FY2013
on a self-administered questionnaire.
Full-scale Thyroid Screening: FY2014・ Results of estimate on external exposure dose
(Primary Examination) Ultrasonography(All citizens surveyed)
Ratio of dose from 0 to 2mSv accounts for 93.8% of all.
(Confirmatory Examination) Advanced ultrasonography, blood test,etc.

Fukushima Global Medical Science
CenterFukushima

School of Health Sciences
Fukushima Medical University
Fukushima

Testing equipment usedin the thyroid ultrasound examination

Fukushima Medical Device Development
Support Centre
Koriyama

Let's improve physical fitness!

【Challenges and Responses】

Base for supporting the revitalizationof Fukushima on the medical frontTraining medical professionals
responsible for local medical care.

Promotion of the domestic medical
equipment industry and improving
medical skills through training.

Health indices in Fukushima have been lower than the national average since the disaster; as such, the Prefecture willtake measures to promote the health of residents focusing on the three pillars of food, exercise, and social participation.
This is so that everyone can review their lifestyle and improve their physical fitness while getting to know andunderstand their health.

Created a web portal site topresent information about healthpromotion in Apr. 2021.

 Reducing the residents' concerns about thehealth effects of radiation
 Securing nursing personnel and support theoperation of caregiving facilities
 The number (or rate) of people withmetabolic syndrome, child obesity is high,compared with the national average Extending people’s healthy life expectancy
by encouraging a healthy lifestyle→The number of people who died fromlifestyle diseases: Fukushima ranked thetenth-worst prefecture in Japan (706.9 per
100,000 people (as of Feb. 2020))

 Educating the next generation throughchild health promotion programs Increasing cancer screening rates

４
Re-establishment of the living environment has been progressing for people to return and relocate with the development of facilities such as public housing,commercial facilites and medical and caregiving services.
◆ Revitalization Public Housing◆ Shopping facilities

Iwaki City:
Iwasaki housing complex

Namie Town:
Roadside-Station "Namie"◆ Medical and caregiving services ◆ Educational facilities

Tomioka Town: Futaba Medical
Center-affiliated Hospital

Odaka Industrial Technology
and Commerce High School

Odaka Industrial Technology andCommerce High School

Futaba Future School
Junior and Senior High school

1. Locally reopened schools

Okuma Town:
Disaster public housing

Okuma Town: Okumart, Hot Okuma,
and Linkru Okuma complex facilities

Multi-purpose
medical helicopter

Futaba Future School
Junior and Senior High school◆Efforts in evacuation areas to promote relocation
Fukushima Prefecture's Relocation Support Centre for 12 Municipalities

In Jul. 2021, a support centre was established in the Prefectural Tomioka Branch Office to promote
relocation and settling down in the former evacuated 12 municipalities, and to support projects witheffective wide-area collaboration and measures to help relocation. While focusing on the efforts to havepeople return which we have promoted so far, we are working
to encourage people from outside the Prefecture to relocate andincrease the number of people visiting the area.Also, the "FutureWork Fukushima" website, which gathers information about jobs,
housing, support systems, etc., has been created to increase
information sharing to people in their 20s and 30s who areinterested in revitalization. We are working to accelerate efforts
towards revitalization in the Prefecture by inviting mainly young
people across the country to support revitalization.
【Relocation Seminar at Future Work Fukushima】

１

Kawauchi Apr. 2012Village

５ NarahaApr. 2017-

２

HironoTown

６

IitateVillage

Apr. 2018-

Aug. 2012-

Town

Miyakoji Iwaki City: Katsurao
７ Village
District Apr. 2014Iwasaki
Tamura City housing complex
Yamakiya
８ District
４ Odaka DistrictApr. 2017Kawamata
Minamisoma
Town
City

３

2. Schools moved to evacuation 11
sites (Remain at the sites)
12

Apr. 2018-

Namie
Town

*Jun. 2021 A temporary schoolin Nihonmatsu closed

10

TomiokaTown*Mar. 2022. A temporary schoolin Miharu Town closed

Apr. 2018-

Okuma
Town
FutabaTown【Challenges and Responses】

9A

Aizuwakamatsu
City

B

Iwaki City

 Continuing to provide consultation regarding housing andrebuilding of livelihoods, as well as looking after residents,
providing support for everyday life and community
building Providing a comprehensive medical and caregiving system
based on the needs of residents→ Resumption rate of medical institutions: 41.6%(as of Mar. 2023)
 Further promotion of distinctive and engaging education
 Encouraging people from outside the Prefecture to relocateand settle down as well as increasing the number of people
visiting the Prefecture

５99% of reconstruction work has been completed, while the Fukushima Reconstruction Roads and other projects are underway.
Reconstruction work 【 As of 28 Feb. 2023 】◆ Transportation networks such as roads
JR Joban Line
Joban Expressway For Hamayoshida

Tohoku Central Expressway
24 Apr.
2021
Open

2 Aug.
2020
Open

26 Mar.
2017
Open

10 Mar.
2018
Open

Starting construction work 100%
Completion
99%

For Watari IC(Miyagi Pref.)22 Dec.
2019
Open

The regions

Train Sta.
(Miyagi Pref.)
～
～

～
～

Shinchi

Soma

Soma

115 Ryozen

114

NittakiSoma
Soma
Tamano Yamakami

RyozenIitateFukushima

Minamisoma
KahimaKashimaMinamisoma

349

3. Rt. 349

Koriyama

6 Dec.
2014
Open

114

Odaka

2. Rt. 288
Funehiki
MiharuJoban Futaba
288

4. Rt. 399

6. Ono-Tomioka
Route7. Yoshimada-Takine
RouteNarahaHironoFukushima
Airport12 Jul. 2016
ResumedCompletion 100.0％

Coastal1,597

Completion 99.6％
Under construction 50%(6 sites,0.4％)

100%

The Areas Percentage of completion

100% ･･･ Port and harbors, Fishing port, Sewage, Park,
Public housing, Bridge, Sand erosion control, Road
About 99% ･･･ River
About 98% ･･･ Coast

There are 372 disaster recovery projects that were determined throughassessment. Constructions of 372 (100%) sites were begun and 366 sites(98%) were completed. Construction plans in the Difficult-to-Return Zone
will be adjusted with the progress of the decontamination work conducted by
the national government.

Tohoku Chuo Expressway(Soma-Fukushima)
Entire section was opened on 24 Apr. 2021

Photo provided：NEXCO EAST

1 Apr. 2017
Resumed

Namie
Futaba1 Mar.
2015
Open

Ukedo Fishing Port completion ceremony washeld on 20 Nov. 2021

14 Mar. 2020
ResumedOno
Yonomori

349

Ono

535

Joban Tomioka

399

TamuraOkuma

Central

Odaka
6

399
Namie

Koriyama
Higashi4

21 Dec. 2011
ResumedHaranomachi

1. Rt. 114

Completion 100.0％

Evacuation-designated Zones

8 Apr.
2012
Open

5. Haramachi- Kawamata

Route

Koriyma

10 Dec. 2016
ResumedPort of Soma

Datekoori

26

0%ShinchiDate Chuo

Koori

Aizu

Tomioka

21 Oct. 2017
ResumedJoban Expressway (Iwaki Chuo IC- Hirono IC)
A four-lane operation started on 13 Jun. 2021

Restoration of 10 fishing ports in affectedareas has been completed

Tatsuta

1 Jun. 2014
ResumedJ-village
HironoIwaki
Yotsukura

Fukushima Reconstruction
Iwaki
Road (8 Route)Iwaki Miwa
Chuo
1. Rt. 114
2. Rt. 288
Iwaki
3. Rt. 349
Iwaki Yumoto
4. Rt. 399
5. Haramachi- Kawamata Route6
8. Onahama Route
6. Ono-Tomioka RouteIwaki
7. Yoshimada-Takine RouteNakoso8. Onahama RoutePort of Onahama

JR Joban Line
Full operation of theline resumed
on 14 Mar. 2020
Joban Expressway(Between Shinchi IC andIwaki-Nakoso IC)(Legend)Four-lane section
Temporary
two-lane section

The Sekiba Tunnel in the Kawamata Town
section on the National Road Route 114 was
opened on 2 Mar. 2022

【Challenges and Responses】

The National Road Route 288 (located on
Nogamikotsuka section within Okuma
Town) was opened on 16 Jul. 2022

 Reconstruction of public works facilities and coasts in the Difficult-to-return Zone
 Development of the Fukushima Reconstruction and Revitalization road,
Development of roads in the 12 municipalities where evacuation orders had been issued

６
Although the prices of Fukushima products are on a recovery trend, some items have not recovered to pre-disaster levels. On the other hand, compared tothe period before the disaster, the export volume is increasing, hitting a record high in FY2021.
Exports of agricultural products
to Southeast Asia are on the rise!
Peaches

（kg）

Pears

Apples500,000

300,000
124,225

152,924

100,000
0

Vegetables

Rice

Ginsengs

Beef

Increase in exports of peaches,
vegetables, rice, and more!

400,000

200,000

Persimmons

2009

2010

Chicken

The disparity between the price: 1,065JPY

Others304,988

Approx, 90% decrease
after the disaster

213,334

20,00016,000284,755

12,000217,847

8,000

17,000

2,403

5,296

10,859

2011

2012

2013

2014

39,7422015

4,000

66,859

2016

2017

2018

2019

2020

2021

Rice

（OTC:JPY/60kg）

431,600

15,215
12,711■ Countries and regions imposing an import ban on some of the products
produced in Fukushima (2) Korea, Taiwan■ Countries and regions allowing import of foods only when inspection
certificates are attached (7) French Polynesia, EU, Iceland,
Norway, Switzerland, Russia, Liechtenstein

14,442 15,897 13,381

2010

2011

Cultivation of Lisianthus（Namie Town）

Wildlife Damage
Wildlife
Damage

鳥獣被害

Wild boars captured in acage trap

箱罠で捕獲したイノシシ

13,175

10,718 12,066

Fukushima
12,804

13,792 15,203 15,223 15,223 13,556

11,739

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

The disparity between the price: 116JPY
The number of countries and regions imposing
import restrictions on food products from
Fukushima
・ Immediately after the nuclear accident 55
・ As of 26 July 2022
12
*Restrictions lifted in 43 countries and regions

straight function
直線アシスト機能付き田植機

Peach（Unit:JPY/kg）

800
700
600
500
400
300
200
100
0

483

439

406

455

222

340

478

469

356

358

Nationwode
527

514

429

399

551

410

Fukushima

612

622

492

503

728

735

731

622

645

615

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Fostering human resources
for the forestry industry

・ The top brand of sweet, fragrant,
and plump rice developed over the
完成イメージcourse of 14 years in an attempt tocreate the best rice in Japan・ Making "Fuku Warai" a driving
force to improve the image of all
Forestry Academy Fukushima
the rice produced in Fukushima
A rice-transplanter with a keeping(Koriyama City)and to increase sales prices.

Farming
Farming has
has resumed
resumed inin
被災地での営農再開
thethe affectedaffected areas
areas

11,967Nationwide
15,595 15,688 15,716
14,52914,307

0

Sales of peach

Fostering human resources
for the fisheries industry

Debut of a new rice brand "Fuku Warai"

14,341

12,507～Import restrictions on food products from Fukushima～ (As of 26 July . 2022)■ Countries and regions imposing an import ban on a wide range of
products produced in Fukushima (3) China, Hong Kong, Macao

16,501

林業アカデミーふくしま（郡山市）
Opening Apr. 2022
令和4年4月本格開講

Total sales of the online store reached a record
3 billion yen in FY2021
Buy seasonal Fukushima
products online!
Fukushima Pride Delivery
Servicehttps://fukushima-pride.com/?lang=en【Challenges and Responses】



→




Regaining the price of agricultural products to the national average (Promoting branding of Fukushima products)
Further accelerating the resumption of farming, developing and demonstrating advanced technology, securing new manpower
Progress rate of resumption of farming in cultivable areas of 12 disaster affected municipalities: 49.0% (Mar. 2022)
Countermeasures against damages on agricultural crops caused by wildlife such as wild boar, etc.
Promoting measures against radioactive materials necessary for the maintenance of forests as well as revitalizing the forest areas forlogs and minor forest products
Resumption of coastal fishery, support for expanding market channels, securing and fostering human resources for fishery operatorsand management entities

７
The effects of COVID-19 and the Fukushima-oki (offshore) Earthquake, which occurred in February 2021, has caused the number of tourists
visiting Fukushima to plummet. On the other hand, educational tour inflows are increasing mainly due to visits from neighboring prefectures.
Implementation of the Fukushima SDGs Tourism focusing on Hope Tourism

60000

57,17950000

Fukushima Prefecture's
Hamadori blue tourism
promotion project

Project to promote the branding ofadventure tourism and otheractivities

Project to attract more visitors by
utilising cultural assets and otherelements

Fukushima Prefecture's green
tourism promotion project

Hope Tourism promotion project

Fukushima Prefecture's
fermented food and culture
promotion project

40000
30000

35,21135,4542010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Hamadori blue tourism

Adventure tourism
The Great East Japan
Earthquake and Nuclear
Disaster Memorial
Museum100

Tadami Line railway
facilities

J-Village

100

Hope tourism

Green tourism

35

26

31

19

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Tokyo 2020 Olympic Game: Games to commence with a softball game in the Prefecture
Japan won all the games
held in Fukushima!

Softball games

21 Jul. Japan vs. Australia
22 Jul. Japan vs. Mexico
Baseball game28 Jul. Japan vs. Dominican Republic

Coaches and players of teams
participating in the baseballand softball games praised
these peaches, saying,"Fukushima's peaches aredelicious" and "I've nevertasted anything so good!"

県営あづま球場
Azuma Baseball
Stadium【Challenges and Responses】

389
100 65
100
28

205

38

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Passing down the Tokyo 2020 legacy tofuture generations

Attracting more visitors to Fukushima through the Fukushima SDGs Tourism in order toaccelerate the revitalization of Fukushima, which was set as the 18th goal of the SDGs
 Recovering educational tours by inquiry-based learning programmes focusing on Hope Tourism
as well as by continuously spreading information and marketing
 Spreading information to attract more foreign tourists in a post-pandemic world
 Spreading information about places related to the Olympics to promote them as part of the legacyof the Recovery Olympics


52

Fermentation tourism

８
The Prefecture’s product shipment has come back to pre-earthquake level, but is currently stagnant due to an impact of
COVID-19. The product shipment in the Futaba County stays as low as around 30% of pre-earthquake.
The shipment value of
products (Fukushima Pref.)○ Fukushima business investment subsidy forindustrial vitalization (FY2020-)
5.25

5.10
5
4

4.77
1,077

Pref. :Recovered to pre-earthquake
levels but on a downward trend

1,000

Futaba County: Remains at 26%
pre-disaster record

2
129

1

Cases

1,500

4.32

3

0

5.09

260

500
300

282

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Special provisions for taxation on businesses
investment in the revitalization of industries in thespecial zones
Manufacturing, etc.

Agriculture, etc

0Special provisions forSpecial provisions for taxation concerning the Act on Special
taxation on business
investment in the
Measures for the Reconstruction and Revitalization ofrevitalization of tourism
Fukushima
in the special zones

Tourism

Zones andAgricultural promotion areas in thebusiness
15 municipalities (excluding some Tourism and other related
Industrial parks in the 15
facilities at hot springareas) and areas which promote
fieldsmunicipalities
clusters of the fishing industry with resorts in 8 municipalities
fishing ports as the core

Areas where evacuation orders have been lifted
SZRR designated by the national government

Purposes

Promoting industries
Revitalization of farming andand businessfishing villages
investment

Details

1. Corporate tax for newly established companies in the zones will be reduced. (They areallowed to include deductible expenses as a reserve for reinvestment for five years.)
1. Special depreciation and tax credits will be provided when acquiring
machines, devices, instruments, equipment and buildings, etc.
Special depreciation for reinvestment will be provided.
2. Special depreciation and tax credits will be provided when acquiring machines,
2. 20 percent tax credit for salary payments will be given if evacuees
devices, instruments, equipment and buildings, etc.
are hired.
3. 10 percent tax credit for salary payments will be given if evacuees are hired.
3. Tax exemption from business tax, real estate acquisition tax or
4. Special depreciation and tax deduction for depreciable assets acquired, manufactured
property tax and other measures on building new or adding factories
or constructed for R&D will be provided.
or equipment will be provided.
5. Tax exemption from business tax, real estate acquisition tax or property tax and other 4. Tax deferral for up to three years will be permitted for businesses
measures on building new or adding factories or equipment will be provided. (*Only
preparing for resuming operations in the future.
for those businesses eligible for 1 - 4)

Approvals

Revitalization of
tourism

Supporting the resumption or continuation of business
operations and promoting new business in the zones

31 Mar. 2022/2,678

31 Mar. 2022/248

31 May 2022/113

1 Mar. 2023/ Existing businesses: 3,262

No. of people to be
employed: 63,079

No. of people to be employed:

No. of people to be
employed: 2,430

1 Mar. 2023/New businesses moving into the zones: 436

1,462

Creating employment and industry expansion in the Prefecture
through supporting companies that aim to start new or expand
the number of factories and other facilities in the Prefecture.

○ Fukushima business investment subsidy forrevitalization of industries (FY2012-FY2021)

Creating employment and industry expansion in the
Prefecture through supporting companies looking to start
new or expand the number of factories and other facilities in
the Prefecture.

○ Subsidy to business investment for employment
creation in the tsunami and nuclear
disaster-affected areas (FY2013-)

We support companies that set up new factory or additional
factory inside the prefecture. Those activate
business and create jobs.

Allotted to
27 entities(projection)(As of 27 Dec. 2022)

Allotted to
601 entities(projection)(As of 31 May 2021)

202 entities(projection)(As of 16 Sep. 2022)○ Subsidy for investment promotion for the support of self-help
and return and the employment creation (FY2016-)
In order to secure jobs for disaster-affected people andaccelerate support for their independence and ability to returnto the areas they evacuated from, we will support companies
that are planning to newly or additionally build plants in theevacuation-ordered areas, and make efforts to create
employment and cluster industries.

【Challenges and Responses】

131 entities(projection)(As of 7 Oct. 2022)

 Recovery of the industrial bases in Futaba County and the Coastal Region.
Accelerating the Fukushima Innovation Coast Framework to develop selfsustaining and continuous industry growth Creation of new industries through technological development support andattracting new businesses to the region. Promoting participation of local companies
 Supporting disaster affected companies in Futaba County and other businesses toresume operations and promoting expansion of business from outside of thePrefecture

９For the initiative to take shape, efforts are fully underway in the development of industry hubs, clustering of industries,
fostering human resources, and expanding the non-resident population.
The Fukushima Innovation Coast Framework

3 core pillars to realise the initiatives

The Fukushima Innovation Coast Framework is a national project that aims to revitalize industries in the coastal
region affected by the Great East Japan Earthquake and the nuclear disaster through the establishment of a new
industrial base in the region. Based on the 3 core pillars, the project is being put into shape in the coastal region in
the priority fields of decommissioning, robotics, drones, energy, environment, recycling, agriculture, forestry andfisheries, and healthcare-related industries as well as aerospace industries. It also includes various infrastructuredevelopment initiatives to achieve these plans, such as clustering of industries, fostering human resources,
increasing people visiting the region, spreading information, and re-establishing the living environment.

◆ Hubs for research and main projects
Decommissioning

農林水産業

Developing technology by gathering wisdom from Japan andaround the world■ Demonstration tests necessary
for decommissioning, etc. are carriedout at Naraha Center for Remote
Control Technology Development(Naraha Town)■ Okuma Analysis andResearch Center(Okuma Town)■ Collaborative Laboratories
for Advanced
Decommissioning
Science (CLADS)

Clustering of industries with the Fukushima Robot
Test Field as the core

■ A major R&D hub for land, sea,
and air robots and drones(Minamisoma City, Namie Town)

Energy,the Environment
and Recycling■ Demonstration tests of a bridge
inspection service using a droneby DENSO Corporation

Establishment of advanced renewable energy and recycling
technologies■ Fukushima Hydrogen Energy Research Field (FH2R) (Namie Town) is one of the world's
largest hydrogen production bases from renewable energy sources.
Hydrogen produced at FH2R is used in fuel cells installed in Prefectural
Azuma Sports Parkand J-Village.
Electricity issupplied to both ofthese facilities.
Fuel cells in Prefectural
Azuma Sports Park

Agriculture, Forestry and Revitalization of agriculture, forestry and fisheries industries utilizing
Fisheries Industries
ICT and robotic technologies■ In a Japan first, initiatives are being
implemented in areas of advanced
agriculture, forestry and fisheries
which are employed in
the development
and demonstrationof ICT and robotic
technologies.

(Tomioka Town)

Robots andDrones

1. A region where people can take on any challenge We aim to develop the coastal region to be a place where newchallenges are taken up in various fields.
2. Local companies are major players In order to encourage not only cutting-edge companies but various local companies
to actively participate in the initiative, we will promote wide-area cooperation between local businesses andincoming companies to the region.
3. Fostering human resources who will play a major role in the initiative We will foster innovators in the region andprofessionals who will support the industrial cluster.

■ Development of
support technology
for fishing operations
using ICT, such as
offshore buoys andtablet devices forcollecting fishing
information

Opening up markets for businesses by supporting technologicaldevelopment■ Integrating support from thedevelopment through to the■ Hamadori Satellite Office of Fukushima Medical
commercialization of medical devices
University opened in Nov. 2021 to support(Fukushima Medical Devicecompanies and other entities in the Coastal Region
Development Support Centre,
using research from the Medical-Industrial
Translational Research Center. (Minamisoma City) Koriyama City)

Healthcare-relatedindustries

Aerospaceindustries

Development of Next Generation Air Mobility and expansionof business of local companies■ Products and technologies were■ Development of flying cars by teTra
introduced at the Robot andaviation corp., which has a research room
Aerospace Festa Fukushima 2022
in the Fukushima Robot Test Field
with the aim of expanding business of
local companies(Nov. 2022
Big Palette Fukushima)

Fuel cells in
J-Village【Fukushima Institute for Research, Education and Innovation (Abbreviated name：F-REI）】
F-REI is a legal entity that will be established by the Government of Japan (scheduled in Apr. 2023) as a world-class, core center for creative reconstruction to realize the revitalization of Fukushima and other parts of the Tohoku region
as well as contributing to driving Japan's scientific and technological capabilities and industrial competitiveness.

Five Areas in R&D

Four Functions of F-REI
1. Research & Development

3. Fostering human resources

2. Industrialization
 Promotion of R&D in five  Establishment of a
areas that contributes tocollaborative system
solving problems in the
between industry anddisaster-affected areas andacademia to makethe world, and that will be ainvestment in F-REI
source of pride at home andventures and joint
abroad.
research with companies

Development ofresearch personnel by
joint graduate schools
through R&D
activities,
Collaboration withtechnical colleges

2. Agriculture, Forestry
and Fisheries Industries

1. Robots
4. Control Tower
 Organization of acouncil andmaximizing its
functions as acommand post tocoordinate activities Remotely-operated robots
by existing facilities

Agricultural
machinery control
systems

3. Energy

4. Radiation Science, Medicine 5. Collection and Dissemination of Data
and Knowledge on Nuclear Disasters
and Drug Development &Industrial Applications for
Radiation
1. Research on environmental dynamics

of radioactive substances
2. Collection, Analysis andDissemination of Data andKnowledge on Nuclear Disasters
3. Research on regeneration and
Plant production with functions
such as early growth and large Elimination of prostate cancer revitalization of disaster victims,
with alpha emitting
communities, affected areas, etc.,
CO2 absorption
radionuclides

Inviting international conferencessuch as ICRU (International
Commission on Radiation Units
and Measurements)

10
Clustering of industries

Helping to promote business investment and supporting companies
inside and outside the region to start business■ Seminar on Industrial Sites for
Business Establishment to publicize
the most preferential system inJapan and environment of thelocation■ On-site tours were held
for companies which areconsidering entering into
agriculture in the 15
municipalities in the
Coastal Region and otherareas to help themunderstand the current
situation in the region further.

Re-establishment of
the living environment■ Development is progressing for
public infrastructure
・ Tohoku Chuo Expressway
・ Joban Expressway
・ JR Joban Line

Passing down the records and lessons learnt from the compound disasterto future generations■ A startup pitch event was held for businesses and those who■ In Oct. 2022, the number of visitors reached 150,000 at theaspire to be business entrepreneurs and pioneers to makepresentations about their business plans to start businesses(Fukushima Tech Create program)3 systems that support businessentrepreneurship and creation
1. Accompaniment support by
specialists
2. Subsidies for supporting thecreation of innovation
3. Fukushima Tech Create supporters

Expanding the nonresidentEE
population

Spreadinginformation

Expanding the non-resident populatipn in the Coastal Region andother areas where the number of residents has decreased due toevacuation■ Mieruka Visible
Seminars have been
held for residents forthem be familiar
with the efforts of
the Fukushima
Innovation Coast
Framework
Creating an environment necessary for people to safely live
■Operation of a shuttle bus
・ Fukushima Robot Test
Field-Fukushima station

The preferential tax system to promote the Fukushima Innovation Coast
Framework

イノベ構想の推進に係る税の優遇制度（イノベ税制）

Special provision for taxation will be applied to businesses that invest in equipment, employ people affectedby the disaster and carry out R&D in relation to the development of new products in the priority fields of theinitiative.

■ Eligible areas
Areas implementing projects which promote the creation of new industries*Part of the international research and industry areas in Fukushima Prefecture (15 municipalities)■ Who can apply
The sole proprietor or corporations who are in areas implementing projects which promote the creation of new industries
and who are engaged in these projects*These projects are specified by the Order of the Reconstruction Agency to play acentral part in creating and activating industry clusters■ Details of special cases
1. A 15 percent tax credit for payments such as salary will be given if evacuees are hired.
2. Special depreciation and tax credits will be provided when acquiring machines, devices, instruments, equipment andbuildings, etc.
3. Immediate depreciation and tax depreciation for depreciable assets will be provided towards development and research
4. Tax exemption from business tax, real estate acquisition tax or property tax and other measures on building new oradding factories or equipment will be provided.

Inside the Great East Japan Earthquake andNuclear Disaster Memorial Museum

Fostering humanresources in education

Great East Japan Earthquake and Nuclear Disaster Memorial
Museum, which opened in Sep. 2020. Research and study
environment has been up and running with full-time researchers inposition in FY 2022. We collect and archive mainly nuclear
disaster related materials and use the research results for
exhibitions, presentations, and training. By disseminating
information, we try to prevent memories of the disaster fromfading and help with disaster reduction and prevention.

Fostering the youth force who will carry the future of the Coastal Region■ Classes on smart agriculture areavailable at Soma Agricultural
High School, where educational
programs under the Fukushima
Innovation Coast Framemwork
are being implemented.

■ Revitalization Knowledge
Project supports activities
conducted by universities andtechnical colleges nationwide
in the Prefecture for local
residents.

The entire Prefecture will work to foster highly ambitious leaders for this project as well as human resources
who will serve as immediate assets in the fields of expertise of robotics, renewable energy, agriculture,
forestry, fisheries, and more. Odaka Industrial Technology and Commerce High School and Futaba Future
School have taken the lead in this project.
The University of Aizu has also been working with local enterprises to develop robotics technology andhuman resources using its expertise in ICT.

■ Odaka Industrial Technology and Commerce High School

The school has been designated as one of the Meister high schools, which is a projectof the Ministry of Education, Culture, Sports, Science and Technology. It is working
to develop human resources with advanced knowledge and skills that can handle newindustries through the human resource development system linked to these industries
as well as the collaboration between commercial and industrial academic courses.

■ Futaba Future School Junior and Senior High school

The school has been designated by the Ministry of Education, Culture, Sports,
Science and Technology (MEXT) as part of a project to promote high school
education reform through collaboration with local communities (glocal type) andis fostering global leaders. The school is working on the study of creating local
communities, exploring future revitalization, and supporting top athletes.

【Challenges and Responses】

 Creating an economic ripple effect in the Prefecture by connecting businesses tothe innovation projects and enhancing industrial clustering Putting F-REI on track and creating F-REI centric network for prompt and wide
area effects of its establishment

11

Renewable energy
Aiming to become a "pioneering region in renewable energy", initiatives are conducted to expand the adoption of renewable energy
and promote industry cluster.
Targets of adoption

Revitalization principle and renewable energy promotion vision
Expansion of
the adoptionof renewableenergyNew

Sustainableenergybasedsociety

Clusteringofindustries
New

Hydrogenbased society

Hydrogen based society
Revitalization Principle■ Revitalization Principle：Building a safe,

secure sustainably developing society free from
nuclear power
1. Switch to low carbon/circular society with lessenvironmental impact
2. Revitalization (Promotion of local community)■ Initiatives will be conducted focusing on thefour pillars under the "renewableenergy promotion vision"◆ Hubs for renewable energy in the Prefecture

Green Power Aizu Woody
biomass power station

Fukushima Renewable Energy
Institute, AIST (FREA)

National Institute of Advanced
Industrial Science andTechnology built the R&D hub
Koriyama City
for renewable energy,
which opened 1 Apr. 2014. Smart System
Research Facility started operation 1 Apr. 2016.

Small-scalehydropower
Shinobuyama Endogataki Otama
Daiichi small-scale hydropower station

Aizuwakamatsu City

Photo
provided:
Green Power
Aizu Co. Ltd.

100％ (2040)

47.0％ (2021)

Amount of the adoption ofrenewable energy for theamount of power consumed in
the Prefecture

100％ (2025)

86.8％ (2021)

Number of stationaryhydrogen station installed

20 Units (2030)

2 Units (2021)

Photoprovided:
J-power /Electric Power
Development
Co., Ltd.

Geothermal

Solar power

Tsuchiyu Onsen Source No. 16
Binary Power Plant

Fukushima Airport Mega Solar

Otama Village

Fukushima City

Sukagawa City
･Tamakawa Village◆ Clustering of industries

Promotion for development of technologies
related to renewable energy,
commercialization, expansion of market
channels and overseas expansion■ Fostering and securing human resources inrenewable energy related industries such as
wind power O&M■ Promotion of solar power and recycle ofstorage batteries etc. and creation of new
business model■

Koriyama-Nunobiki
Kogen wind farm
Koriyama City

Present state

Amount of the adoption ofrenewable energy in relation to
the Prefecture's energy demandWind Power

Biomass

Hub for research

Targets

Index* Meaning of O&M
It is an abbreviated expressions ofOperation and Maintenance.

◆ To realize a hydrogen based society■ Benefits of utilising hydrogen
It can be generated from renewable energy and otherresources and stored for a long period of time. It does notemit CO2 while being utilised.
Fukushima Hydrogen Energy Research Field (FH2R)■ Fukushima Hydrogen Energy Research Field was opened in
Namie Town on 7 Mar. 2020. This is one of the world's
Namie Townlargest hydrogen production bases from renewable energy
sources (utilizing 20MW generated solar power). It can
Tohoku's first FC bus
supply up to 1,200 Nm3 of hydrogen per hour (rated power)
and fill up about 560 fuel cell vehicles a day.
■ Hydrogen stations, fuel cellbus, and fuel cell vehicles wereadopted in various places.

Koriyama City

Stationaryhydrogen station

Iwaki City

Windmill parts

REIF Fukushima

Energy demand in theprefecture

Target in the adoptionof
renewable energy

47.0%

100％

Achievement rate
Determined value
in FY 2021

70％
40％

◆ Sustainable energy

based society

Utilisation of energy in local communities(Promotion of local production and consumption,
Smart Community)■ Consideration of environment and landscape,etc.
■ Implementation of thorough energy
conservation (Energy-saving measures, renovate
or build public facilities for ZEB)■

* What it means to achieve ZEB
It is an abbreviattion for Net Zero Energy
Building, called ZEB. It refers to buildingsthat aim to achieve annual primary energy
consumption balance of zero while realizing
comfortable indoor condition.

Katsurao Village
Smart Community

Public Works Office Sukagawa Branch
The office received a certification of"Nealy ZEB" for the first time in Tohoku
as a government building.It achieved toreduce 87 percent of energy consumption.

【Challenges and Responses】
 Switch to low-carbon society through efforts to save natural resources andconserve energy Create systems that gives back profit to the local community
 Local production for local consumption of energy
 Attract companies related to the industries. Foster new industries and create jobs

12(7) Efforts towards decommissioning
Fukushima Daiichi NPSALPS treated water

Measures being
taken

Major milestones(on the Mid- to LongTerm Roadmap)

Current state of progressContaminatedwater measures

Reduction of the volume
of contaminated water
Reduce to about
100m³/day or less(within 2025)

In order to reduce the volume of contaminated water,
measures have been taken to prevent groundwater fromflowing in by pumping up groundwater from Subdrain
and with impermeable walls of frozen soil as well as toprevent rainwater from seeping in by installing roofs ofreactor buildings and other buildings.

Fuel removalfrom spent fuelpools

Complete fuel removalfrom Units 1 to 6
(within 2031)
Start of fuel removalfrom Unit 1 (FY2027 to
2028)
Start of fuel removalfrom Unit 2 (FY2024 to2026)

Unit 1: Operation of installing a large cover has been inprogress to remove rubble from the upper part of thepool from Apr. 2022.
Unit 2: Foundation construction of stand for removal has
been completed, and the steel framework has been underconstruction since Jan. 2023.
Unit 3: Fuel removal was completed in Feb. 2021.
Unit 4: Fuel removal was completed in Dec. 2014.

Begin fuel debris
retrieval from initial
reactor (From Unit 2)(postponed from within
2021 to around 2023)

Unit 1：An additional investigation inside the primarycontainment vessel is being carried out using an
underwater robot.
Unit 2: A robot arm is being adjusted for the start of fueldebris retrieval
Unit 3: An additional investigation and analysis inside
the primary containment vessel are being planned.

Fuel debris
retrieval

Waste measures

Eliminating outside
temporary storage areas
for rubble and otherwaste (within FY2028）

 Contaminated water is being generated from the cooling of fuel which melted (fuel debris) due to the
nuclear accident and by the rainwater and groundwater flowing into the reactor buildings.
 Water in which radionuclides, except tritium, are removed from the contaminated water below theregulatory standards by using ALPS and other equipment is referred to as ALPS treated water.
 In the basic policy on handling the multi-nuclide removal equipment (ALPS) treated water, created by
the national government in Apr. 2021, ALPS treated water will be discharged into the sea after being
purified and diluted to levels well below its regulation standard while ensuring its safety.
 In order to dispel concerns about further harmful rumours following the decision on the disposal policy, it
is necessary for the Prefectural Government to urge the national government to thoroughly implement therelease of treated water in accordance with the national government's Action Plan for the Continuous
Implementation of the Basic Policy on Handling of ALPS Treated Water formulated in Dec. 2021
(revised Jan. 2023).
Fuel debris retrieval*Fuel debris: Molten nuclear fuel and other structural debris which have been solidified inside the reactor

Shield plug
(top lid of PCV)

Primary Containment Vessel (PCV)

spent fuel pools

Operating floor(top floor of reactor building)

Reactor pressure vessel
Pedestal(concrete structure supporting
reactor pressure vessel)
Coolingwater

Contaminated water measures
Handling of ALPS Treated
Water

An additional miscellaneous solid waste incineration
facility to dispose waste such as rubble, fallen trees andused protective clothing has started operation and afacility for analysing low-to-medium-level radioactive
waste has started operation in Oct. 2022.

Purification

Reactor building (schematic)

Fukushima Daini NPS TEPCO estimates that the period to complete the decommissioning of the four reactors is to be 44 years and the complete
process will be divided into 4 stages. It created a decommissioning plan to show the details which will be carried out inStage 1. (The period to prepare for the dismantling the facilities is 10 years.)
 The Nuclear Regulation Authority (NRA) approved the plan in Apr. 2021, in accordance with the Act on the Regulationof Nuclear Source Material, Nuclear Fuel Material and Nuclear Reactors. Fukushima Prefecture and the towns where thepower station is located (Naraha Town and Tomioka Town) also gave prior approval based on the Agreement on
Ensuring the Safety of the Surrounding Communities when Decommissioning the Fukushima Daini NPS. In response tothis, TEPCO started decommissioning work in June.
 At Stage 1, there is a plan to inspect the contamination status of radioactive substances, remove the contamination,
dismantle and remove equipment outside of the controlled area and remove the spent fuel from the reactor buildings.
 Currently, decontamination and evaluation of the contamination status of the equipment, and dismantlement and removalof equipment outside of the radiation controlled area, etc. are being carried out.

Fuel removal from spent fuelpools

Storagetanks
Source: Ministry of Economy, Trade and Industry【Challenges and Responses】

It is necessary to have continuous surveillance carried out by the
Association for Monitoring the Safety in Decommissioning toensure the decommissioning progresses safely and steadily
 Taking all possible measures such as explaining to all the persons
involved with the decision on the disposal policy of the ALPStreated water and gaining their understanding while spreading
accurate information

13Strengthen the countermeasures against harmful rumours and the fading awareness of the disaster by means of effective publicity within
Japan and abroad, developing sales channels for local products as well as establishing brands unique to Fukushima
Fukushima Prefecture’s strategies to strengthen measures to fight harmful rumours and fading public interest◆ Policies to strengthen countermeasures
1. Continuing persistent initiatives and taking on new challenges■ Achieve in rebranding of Fukushima by fusing ongoing initiatives into new ones

2. Spreading the latest and accurate information to have further updated information■ Achieve in replacing fixed negative information about Fukushima

3. Build trusting relations thorough collaboration and co-creation■Achieve in creating new values by replying to many people while taking measures against
COVID-19 and progressing digitalisation◆Policies in each sector (Direction and Main Initiatives for Strengthening Measures)
Agricultural, forestry, and fisheries products
and Fukushima products

Priority measures

Tourism◆ Strengthen measures for distribution and sales.
・ Measures promoting Fukushima brand products, etc.
◆ Improve the brand power and expand exports
・ Projects strengthening competitiveness of Fukushima
farm products, etc.
◆ Increase consumer confidence・ Strategic information dissemination of the agricultural,
forestry, and fisheries products, etc.

◆ Create tourism models clarifying the strengths andfeatures of the region
・ Projects promoting Hope Tourism, etc.
◆ Continue to spread information using overseas contacts,
including virtually, etc.
・ Projects recovering inbound tourists, etc.

Spreading information (cooperation, co-creation, etc.)

Underlying measures◆ Spread information in cooperation with each department
・ Fukushima Prefecture's strategic information dissemination
project to meet challenges, etc.
◆ Spread information about the current situation and thecharms of Fukushima
・ Projects promoting the use of J-Village◆ Expand the collaboration and co-creation
・ Projects supporting municipalities and local communities,etc.

◆ Thoroughly inspect the food・ Projects dealing with radioactive materials in foodproducts, etc.
◆ Have risk communication concerning radiation
・ Projects promoting food security and safety◆ Spread information about the progress in restoring theenvironment
・ Projects managing and operating the Fukushima Prefectural
Centre for Environmental Creation (main building), etc.

Promoting understanding at home and abroad◆ Spread accurate information
・ Strategic information dissemination project about the charms of the Soso District, project topass down the information about the disaster to the next generation, etc.
◆ Spread the charms
・ An all-Fukushima promotion week project in central Tokyo, information dissemination projectto dispel harmful rumors overseas, etc.
◆ Spread information using bonds
・ Project to promote the Prefecture using the legacy of the Tokyo 2020 Olympic and Paralympic
Games, etc.
Strong support for businesses◆ Strengthen measures for fisheries industry
・ Project to foster next generation human resources for the fisheries industry, etc.
◆ Promote production and consumption of local food・ Project to support the development of areas producing flowers unique toFukushima◆ Enhancing the local charms, brand power and expanding exports
・ Project to attract more visitors utilising cultural assets and other elements

The preferential tax system formeasuresagainst harmful rumours
A preferential tax system is in place
for businesses that combat harmful
rumours about industries such as
agriculture, forestry, fishery andtourism.

Achievements and Current Status of Countermeasures against Harmful Rumours and Fading Awareness■“Export Shipment of Products of Fukushima” has reached to arecord high of over JPY 1 billion as a result of campaigns by
the Governor and other efforts. On the other hand, the"priceof the Prefecture's agricultural products" has remained low
while harmful rumours persist, and the "number of tourists"and "number of foreign visitors staying overnight" have been
affected by the pandemic.

■As of Sep. 2022, “Good image”group (“Good” and “Somewhat

good” combined) climbed up to 52.0%.

Pre-earthquake
Immediately after
the earthquake

2015.102016.82017.92018.92019.92020.92021.9Recovery of Agricultural Product Prices（Rice）

Current price (2021)

92.03*Relative price of Prefectural products tonational averages(Rice)

Target price (2030)

100

Recovery of Agricultural Product Prices（Peach）

Current price （2022)

84.25* Relative price of Prefectural products tonational averages(Peach)Target price（2030）

100

Recovery of Agricultural Product Prices（Beef Cattle（Wagyu））

Current price （2022)

90.65* Relative price of Prefectural products tonational averages(Beef)

2022.9

Export Amount of Prefectural Products

Good

Somewhat good

Undecided

Somewhat bad image

Bad image

Number of tourists
Number of foreign visitors staying
overnight

Target price (2030)““Reluctant to purchase products from Fukushima”(Of those concerned about radioactive materials in food products) 5.8％
“Do not know that inspection is conducted” 63.0％■When asked what they thought should be done to prevent harmful rumours and to make people feelsafe eating the food in the market, the most common responses were providing information on foodsafety and the charms of the production areas as well as the products, and scientific explanations onradioactive materials contained in food products.

5.8

100

Current price (2021)

1,375,000,000

Target price (2030)

2,000,000,000

Current price (2021)

35,454,000

Target price (2030)

60,000,000

Current price (2021)

20,390Target price (2030)

300,000

63.0

19.4

2013.22023.1･Fukushima･Tohoku, centered on the disaster-affected areas (Iwate, Miyagi,
Fukushima）･Northern Kanto (Ibaraki, Tochigi, Gunma）･Tohoku Region (Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima）【Challenges and Responses 】 ○ Deeply rooted harmful rumours and fading of memories related to the disaster over time
○ Prevent harmful rumours and fading awareness through publicity, expanding sales channels, and establishing brands

22.4

2013.22023.1･Unaware of Monitoring･In municipalities where a food product exceeds standard values for radioactive
materials, measures are taken to prevent the shipment, distribution andconsumption of all the products of that same kind.
･Inspections of radioactive materials in food are conducted primarily
in 17 prefectures of eastern Japan.

Published by the Fukushima Prefectural Government
Address: 2-16 Sugitsuma-cho, Fukushima City, Japan
Telephone: (+81) 24- 521-7109
E-mail fukkoukeikaku@pref.fukushima.lg.jp*Please feel free to contact us if you have any questions
about this publication.

Fukushima Prefecture website

Please visit this website for other updates
and recovery-related information.

17