CREATE A PRINT AD WHICH WILL ATTRACT INDIVIDUALS WITH INTELLECTUAL AND
DEVELOPMENTAL DISABILITIES TO APPLY FOR JOBS IN THE CREATIVE INDUSTRY VIA CREATIVESPIRITBACKGROUND

THE CHALLENGE

At its core, Creative Spirit’s mission is toconnect individuals with intellectual anddevelopmental disabilities to the most influential
companies in the world, in order to secure
genuinely integrated employment opportunities
that culturally and creatively enrich both parties.

In 2017 we ran a compelling campaign that
attracted a large number of employers who
have provided jobs/positions across a large
variety of professions, e.g., writer,coding/development manager, HR managers,
data entry clerks, production assistants, just to
name a few.

In 2017, Creative Spirit US was launched withthe goal of changing a global issue: those withintellectual and developmental disabilities areunemployed at an astounding 85%. While thosewith physical disabilities are unemployed at twice
the average of typical individuals (10%unemployment), those with intellectual anddevelopmental disabilities lead of life ofpoverty, boredom, loneliness and dependence
because the employment community has notembraced their differences.
Our goal is to change the presumption thatthose with IDD cannot work, and to build realaccommodations into the workplace that will
create jobs and long term employment for
those with IDD next to their neurotypical peers.

TAGLINE

Today, Creative Spirit finds itself in the positionof wanting to attract candidates to thesepositions. We are in the enviable position ofhaving more jobs available than candidates!
These positions are available in the US,
however, we are also in the process oflaunching Creative Spirit in Australia and theUK and we’d like to attract candidates in all
markets, making this a global initiative.
TARGET AUDIENCE
Young Adults – 20 – 35 years old with 2 – 4years university education, who are looking for
positions in an integrated setting.
These young people have intellectual &development disabilities but would like to work
alongside their neurological peers.

“AFTERALL, WHAT’S MORE CREATIVE THAN BEING DIFFERENT?”WHAT’S ESSENTIAL?

WHAT TO CONSIDER

Creative Spirit’s goal is to employ 130,000
individuals with disabilities by 2020. We need alarge number of candidates in the pool in orderto achieve our goals. CS would like to attract 1
million individuals globally to the organization.
There are 8.5 million unemployed individual in
the US alone over the age of 18

The interests of these individuals are thesame as the interests of your average 20-35
year old, with an emphasis on a more familycentered lifestyle. They are used to having
supports to achieve their goals, however, their
hobbies like social media, socializing, playing
video games are the same as any young
adult. This audience is more single (notmarried, or married with children) than otherpopulations.

Creative Spirit wants to create a movement, ashift in attitude: Individuals with Disabilities
belong in the workplace alongside their typicalpeers.
The organization’s tagline is: “Afterall, what’smore creative than being different?” The tagline
is optional but preferred for this campaign.
The tonality of Creative Spirit is optimistic. We
are staunch about the notion that we arefocused on ability NOT disability. We are also
staunch about the idea that employers are notdoing charity—they are lucky to have the talentsof our Creative Spirit candidates in theirorganizations.
While candidates are attracted to great design,
as we all are, it is important to make sure that
we are mindful of accessibility standards for all
potential audiences. There are digital and Print
standards that apply and that are readily
available and should be a part of every
company/agency’s standards for example,
contrast is important for legibility purposes andaverage (it does not need to be oversized type)size fonts.

Creative Spirit has a small social mediapresence and achievement of growing oursocial media audience, especially among
candidates could be tremendous.
YouTube:https://www.youtube.com/channel/UCeDqYD
zR9vU6OeIhq3fVUIA/videos
Facebook:
https://www.facebook.com/creativespirit.us/
Twitter Handle: @hiredifferent
https://twitter.com/hiredifferent
Additional
Here is some access to PR Creative Spirit hasreceived that may be interesting:https://www.dropbox.com/s/y0sfcff1lbsks19/
Creative%20Spirit%20PR.docx?dl=0