Vol. 9
APM Assistant Professor

YOO Bosul・Research Field:

Business administration

・Subjects:

Q. In your classes, which subject do you
plan for the most?

student is left behind. Students in small groups canA. I spend a lot of time planning for my Marketingcomparing and interpreting each other’ s data, theyResearch class. This class has an enrollment ofcan experience peer to peer learning. I believe peer

around 150 students, comprised mostly of 2nd andto peer learning allows students to work through3rd year students. In this class, I take a Theory plus

new concepts and material with few classmates

Practice Approach (T+P Approach). During the firstallowing them an opportunity to teach and be taught

30 minutes of the lecture, I deliver the theoreticalby one another, which will allow them to expand

aspects of the class through the lecture slides,

their perspectives and create meaningful

and in the other 60 minutes, I use a practicalconnections.

compare the results of their data analysis and givemeaning to the data. During this process ofapproach. During the practice session, students

Marketing Research,

Introduction to Marketing,Principles of Marketing,
Study Skills and Academic Writing
Interview date: May, 2021

Tips
1. Use platforms such as Youtube to
showcase the practical aspects of taught
concepts
2. Using a Theory plus Practice approach
which will give the students room to test
taught theories and concepts

analyze and interpret quantitative marketing datafrom reputable organizations using a data analysis
software specifically designed for the marketing

In your classes, what do you do toincrease the quality of student learning?

class. I ensure that students become heavily

A. My approach towards qualilearning is: (Process)involved in the class by breaking them into smallto (End Results)

groups. Through the online Zoom platform, I canfollow up on those small groups to ensure that noThe process of achieving quality learning in myclass starts from enabling my students to brainstorm

theoretical solution to the problem and use videos

at an individual level during the discussion. I

from YouTube to reinforce the concepts throughbelieve brainstorming first before joining an open

real-life examples. After these three stages of thediscussion will help them to develop their own ideas

learning process, brainstorming, open discussion,

before engaging with other students’ opinions, and it

and solution, I can evaluate the (End Result) of thewill also improve the quality of the open discussion.

process based on the quality of solutions which

Open discussion follows the brainstorming process,students bring to the class discussion and give

and at this stage every student will have an

constructive feedback.

opportunity to engage with other students in a small
group format. The peer-to-peer learning process
occurs at this stage in which the students interrogate
each other’ s ideas and opinions. Before offering
students an expert solution to the class problem, thisstage enables students to contribute to the class

Q. In your classes, what do you do toincrease students’ motivation forlearning?
Figure 1: Class Breakdown

discussion by fostering a problem-solving attitude inthem in advance.

First, I create a class structure aimed at supporting

After listening to their ideas and contributions, I

active student involvement as depicted in Figure 1.

then weigh into the class discussion by offering theThe first part of the class is a 30-minute lecture, aexpert opinion/solution. At this stage, I offer a10-minute discussion, and a 5-minute break. The

latter half of the class is a 40-minute lecture,

videos, in-class quizzes, a question-and-answer

10-minute quiz or discussion, and questions. From

platform, and peer-to-peer discussions. I make use

my own experience, I discovered that students

of in-class 'bonus point' quizzes to stimulate interest

benefit more from a class which is structured toamongst students through rewarding them. I also

support active participation

ask students a lot of class-related questions andchallenge them to think deeply about the subject. ISecond, I increase student motivation through open

believe that creating such an interactive platform

discussions using the Zoom chat function. I

will enable intellectual stimulation. In addition toencourage students to talk freely and express theirthose tactics, I allow students to carry out

opinions about class topics on the chat box

peer-to-peer discussions to create a platform forwhenever they want. Also, in a large class, I divide

sharing ideas and collectively solving classthe students into small groups and evaluate theircontent-related problems.

work through worksheets or peer review. The
submission of a group worksheet following the classdiscussion is a very efficient way to motivate
students to join the discussion.

Q. What do you think is important in theprocess of education?
1. Education on fundamental knowledge

Third, I make use of a wide array of tools tomotivate students, including media such as YouTube

Knowledge is the most important thing for every
student who enrolls in a university. The mostFigure 1: Class Breakdown

important thing is to ensure that fundamental
knowledge is delivered to the student. Also, studentsmust grasp as much knowledge as possible. Thismeans that the learning process involves both theinstructor and student, and both sides should strive
to ensure the achievement of knowledge delivery.
2. Application of knowledge to real life
Not only receiving fundamental knowledge, but also
being able to apply this knowledge to everyday life
and one’ s future is especially important for
students. Students must ensure that they develop theability to apply the knowledge they have learned inclass in their everyday lives. The first step would be
to apply taught concepts when participating inbusiness case competitions which APU offers. By
doing so, you will be applying acquired knowledge

to real life situations.
3. Interactive communication
Interactive communication is also particularly
important. Interactive communication opens thespace for sharing ideas and exchanging information
which broadens the understanding of marketing
concepts. Interactive communication through classparticipation, participation in group discussions,completing assignments and keeping up with classcontent to me typifies a model APU student who
can deliver change to their community and theworld at large.

Q. What do you expect from the students
who take your classes?

have their opinions and concerns heard.
3. Passion

1. Diligence
Students who take my classes should beStudents who take my classes should be passionate

hard-working. The university is a platform to learn

about their goals and willing to ensure that theyand receive knowledge, and diligence plays a key

fulfill their goals. “Shaping your world” starts bypart in the entire process. Hard work means keeping

achieving personal goals in class, cascading into

track of class content, submitting assignments inbecoming a model global citizen who works totime, and having the zeal to find solutions to thesolve world issues.

presented class problems.
2. Respect
Respect for everyone: friends, classmates, TAs, theprofessor, and other faculty and staff members, issomething which reflects the ideals of a global
citizen. APU comprises individuals from different
backgrounds who must all respect one another andInterviewer Impressions
I took Professor Yoo’ s Introduction to Marketing class during my
3rd semester at APU. Introduction to Marketing was filled withenergy. Professor YOO made the class very interactive byintroducing us to several marketing theories such as the SWOTanalysis. The SWOT analytic tool is a vital component of any
business, it helps the business analyze its strengths, weaknesses,opportunities and threats. YouTube videos showcasing production
processes and marketing commercials of companies such as
Hitachi and Google helped me conceptualize business ideas which
I had previously struggled to articulate. At the end of the semester, I
realized that I had gained knowledge about marketing and had
broadened my network of friends. I believe these newfoundconnections were a result of the group activities which we took inclass.

What is [Q]?

At APU there are many professors who put together wonderful classes, and if
we could get to know how these classes are planned, it would contribute to
the improvement of other professors’ classes. For that purpose, we havebegun doing interviews in order to learn about class planning. These articles
have been entitled [Q], comprising a variety of meanings such as: increasing
the [Q]uality of classes, answering [Q]uestions to increase quality, andforming a [Q]ueue, or line, of class improvements. We would be very happy
if these articles could contribute to the [Q]uest of APU professors’ class quality
improvement.