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73% of consumers globally say they trust content created by generative AINew study from the Capgemini Research Institute finds that consumers trust generative AI to assist withfinancial planning, medical diagnosis, and relationship advice

Paris, June 19, 2023 – The majority (51%) of consumers are aware of the latest trends ingenerative AI and have explored the tools. Adoption of first-wave generative artificial
intelligence (AI) tools has been remarkably consistent across age groups and geographies, withover half of all generations, including Baby Boomers, having used the technology. This isaccording to Capgemini Research Institute’s latest report, ‘Why consumers love generative AI’,
which explores how consumers globally are using generative AI applications and how it could be
the key to accelerating society’s digital future.
Consumers that use generative AI frequently are most satisfied with chatbots, gaming, and search use
cases, however, generative AI platforms are also being used for personal, day-to-day activities. Over half ofthe respondents (53%) trust generative AI to assist with financial planning. Globally, 67% of consumers
indicated that they could benefit from receiving medical diagnoses and advice from generative AI, and 63%
indicated that they are excited by the prospect of generative AI aiding with more accurate and efficient drug
discovery. Additionally, two-thirds (66%) of consumers would be willing to seek advice from generative AI
for personal relationships or life and career plans, with Baby Boomers the most likely (70%) age group touse it for this purpose.
Consumer awareness around the ethical concerns and misuse of generative AI is low
Despite the potential for cyberattacks and deepfakes, consumer awareness of the risks is low. As a result,almost half (49%) of consumers remain unconcerned by the prospect of generative AI being used to create
fake news stories, and just 34% of respondents are concerned about phishing attacks. Consumer awarenessaround the ethical concerns of generative AI is also low, as just 33% are worried about copyright issues andeven fewer (27%) are worried about the use of generative AI algorithms to copy competitors’ productdesigns or formulas.
“The awareness of generative AI amongst consumers globally is remarkable, and the rate of adoption has
been massive, yet the understanding of how this technology works and the associated risks is still very low,”comments Niraj Parihar, CEO of the Insights & Data Global Business Line and member of the Group Executive
Committee at Capgemini. “Whilst regulation is critical, business and technology partners also have an
important role to play in providing education and enforcing the safeguards that address concerns around theethics and misuse of generative AI. For example, our role at Capgemini is to help clients cut through thehype and leverage the most relevant use cases for their specific business needs, within an ethical framework.
Generative AI is not “intelligent” in itself; the intelligence stems from the human experts who these tools
will assist and support. The key to success therefore, as with any AI, is the safeguards that humans build
around them to guarantee the quality of its output.”Capgemini Press Release70% of consumers seek recommendations for new products and services
Almost half of consumers (43%) are keen for organizations to implement generative AI throughout customer
interactions, and half of consumers are excited by the highly immersive and interactive experiences that thistechnology can enable. There is good opportunity for businesses as generative AI tools are already a go-tofor 70% of consumers when seeking recommendations for new products and services, and the majority(64%) of consumers are open to making purchases based on these recommendations. There is no significant
variation across age groups and 67% of consumers are positively anticipating generative AI's ability to offer
customized fashion and home décor recommendations specifically.
Capgemini’s dedicated AI Futures Lab to deliver concrete business impact
Capgemini is working with clients on AI and generative AI to respond to their specific business needs,
particularly in the areas of Life Sciences, Consumer Products & Retail and Financial Services. Through its AI
Futures Lab, Capgemini focuses on developing tailored solutions for clients, enabling them to leverage thepotential of generative AI in a trusted, secure, and ethical framework to deliver concrete business impact.
The AI Futures Lab is a dedicated team of experts specialized in artificial intelligence from various Capgemini
teams around the world, who are focused on following the evolutions of the technology, as well as
researching and applying the most relevant use cases in generative AI for clients. The AI Futures Lab createsand delivers assets, education, and awareness to further enrich Capgemini’s expanding expertise in thisfield, and the value it delivers to its clients.

Methodology
For this report, the Capgemini Research Institute conducted a quantitative survey of 10,000 consumers overthe age of 18 in 13 countries across the US, Europe, and Asia Pacific: UK, US, Australia, Canada, France,Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, and Sweden. Social and search analysis on
consumer perception around generative AI was conducted in two periods: April 2022 to March 2023 forsearch analysis, and October 2022 to April 2023 for social analysis.
Data aggregator tools, including Google Keyword Planner data, Talkwalker, and desk research, were utilized.
Data sources such as social media platforms and forums were examined in multiple languages, namely
English, Italian, Japanese, French, Spanish, German, Dutch, Portuguese, and Swedish covering various
countries, including Australia, Canada, France, Germany, Italy, Japan, Netherlands, Norway, Singapore,Spain, Sweden, the UK, and the US.
About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their business byharnessing the power of technology. The Group is guided everyday by its purpose of unleashing humanenergy through technology for an inclusive and sustainable future. It is a responsible and diverse
organization of nearly 360,000 team members in more than 50 countries. With its strong 55-year heritageand deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their businessneeds, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud,data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global
revenues of €22 billion.
Get The Future You Want | www.capgemini.com
About the Capgemini Research Institute
The Capgemini Research Institute is Capgemini’s in-house think-tank on all things digital. The Institutepublishes research on the impact of digital technologies on large traditional businesses. The team draws on
the worldwide network of Capgemini experts and works closely with academic and technology partners. TheInstitute has dedicated research centers in India, Singapore, the United Kingdom and the United States. It
was recently ranked #1 in the world for the quality of its research by independent analysts.
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Capgemini Press Release