The 1st ECOWAS - JAPAN Business forum 2015

Japanese companies in ECOWAS

October 28th, 2015
Africa Business Partners
http://abp.co.jp/about_e.html© Africa Business Partners LLC. All rights reserved.

Track record of
Africa Business Partners

Ethiopia
SenegalCôte d’Ivoire(planned)

NigeriaSouth
AfricaKenya（Africa Business
Partners Kenya)

Japanese companies in ECOWAS:
NigeriaHONDA

NISSANYAMAHA

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Japanese companies in ECOWAS:
Nigeria
AJINOMOTOTOYO SUISANSANYO FOODS(West African Seasoning)3Japanese companies in ECOWAS:Ghana
HITACHI
Construction Machinery

Kawasho Foods

4

Japanese companies in ECOWAS:Côte d’Ivoire

Mitsubishi corporation

Marubeni

Itochu corporation

5

Japanese companies in ECOWAS:Côte d’Ivoire
AJINOMOTO(West African Seasoning)JAPAN BLUE
(MOMOTARO Jeans)

6Japanese companies in ECOWAS:
SenegalKOMATSU

KAGOME

7

Japanese companies in ECOWAS:
Burkina Faso
UNITED ARROWSBMC International

8

Japanese companies in ECOWAS:
Liberia
BRIDGESTONE

9

Publication: ：List of Japanese Enterprises Doing Business with
African Continent and Countries (in English)～The only document which describes Japanese companies’ activities in Africa～ Base on the request by African Development Bank, we research Japanesecompanies’ activities in Africa, publishing the list of them every six months– The only document you canunderstand which Japanesecompany does what in which
African country– The latest version published in Jun
2014 lists up 424 Japanesecompanies which has subsidiary,branch or representative office inAfrica and/or has business
relationship with Africa

 This list can be downloaded from our website. http://abp.co.jp/about_e.html
We can also provide paper version. Please contact us from info@abp.co.jp .
 The 2015 ver. will be published and uploaded at our website in
December.
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Introduction of Africa Business Partners

Africa Business Partners LLC
http://abp.co.jp/about_e.html© Africa Business Partners LLC. All rights reserved.

Corporate Profile Company Name： Africa Business Partners LLC
 Established: July 2012
 Offices– Headquarter: Tokyo, Japan– Subsidiary: Africa Business Partners Kenya (Nairobi, Kenya)– Office: Johannesburg (South Africa), Lagos (Nigeria), Addis Ababa(Ethiopia) and Dakar(Senegal). Côte d’Ivoire office is to be opened.
 Board members– Managing Director & Partner: Yukari Umemoto– Partner: Shigeomi Sato Collaborations– The Kenya National Chamber of Commerce and Industry– The Industrial Group of the Lagos Chamber of Commerce and Industry– Ethiopian Chamber of Commerce and Sectoral Associations

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As the only Japanese consulting firm specialized in Africanbusiness, we support client’s business to move forward in
Africa, based on the exceptional field experience
Industry research, Identification of suitable
Identification of
local partners andbusiness opportunity,
partnership scheme,
Business model
Support negotiation,
development,
Development of supply
Business matching
chain

Start
business
study

Understandthe market

DevelopbusinessStartbusiness

Support pilot
project, Support
company set up,
Support fundraising

Support of sales &marketing,operation,
monitoring of
distributors
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Track records
 Industries– Manufacturing•••

Heavy electricity
Construction equipment
Construction material
Agriculture, Agricultural material
Environmental material
Chemical manufacturer
Textile and garment
Home & Electronics appliancemanufacturer
Office equipment manufacturer
Food processing
toiletry

•
•
•
•
•

Agriculture
IT, Software, Education service
Finance
Human resource
Advertisement agency••

International organizations
Japanese governmental organizations（JICA, Ministry of Economy, Tradeand Industry）
African development bank (AfDB)

•
•
•
•
•
•
•
•

 Countries––– Service– Trading house– Public institution

•

–

–
–

East Africa• Kenya• Ethiopia• Tanzania• Uganda• Rwanda
West Africa• Nigeria• Senegal• Cote d’Ivoire• Burkina Faso
• Guinea
Southern Africa• South Africa• MozambiqueCentral Africa• Democratic Republic of Congo
North Africa• Egypt• Tunisia• Morocco

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Part of our track records (1)Projects

TimingClientSize

Services

Countries

Project summary

Monitoring of appointed
distributors and support 2015 41
for recruitment for
present
business development

JapaneseLargemanufacture
scalerMonitoring of
distributors, Support for Nigeria
recruitment

For a client who is developing Nigerianbusiness, ABP monitors of theirdistributors and supports fornegotiation. Also ABP supports forrecruitment of local human resources forthe client.

Research on the potential 2015 40
of a product in DRC
present

JapaneseLargemanufacturescalerMarket research,
industrial research andDRC
local partner
identification

ABP provided the result of the market
and industry research for the client's
product and identified potential partners
in DRC such as Blue-Orcean Market.

39

The development path for2015
the client's productJapaneseLargemanufacturescalerIndustrial research,
Westernassitance for networking Africa

ABP provided industrial research to acompany seeking to start business with
their product in the health care division.

38

Planning and conducting
the business tour on
Ethiopian2015
manufactureing relatedwith Africa-Japan
Business Investment 2015

Nikkei
Large
Businessscale
Publications

Planning the tour,
selecting and making
appointments of visited Ethiopia
local companies andtour attending

Selecting a local company that has
experience with the network of ABP in
Ethiopia. In the manufacturing industry,
ABP selected the garment/textile
industry as well as the FMCG industry.
We arranged appointments andprovided the tour to the attendants.

15

Part of our track records (2))
Projects
TimingClientSize
Negotiation support andadivisery for Japanesemanufacturer which are2015 on the process ofpresenttransfering and setting upof local manufacturingbase

Services

Countries

JapaneseLargemanufacture
scaler

Negotiation assistanceand advisory services

Ethiopia

36

Creation of a businessplan for agriculturalbusiness in Kenya

2015 present

JapaneseLargemanufacturescalerIndustry research(competitor research),market research,
strategic planning,potential businessmodel extraction

Kenya

35

Negotiation support in
supply chain
2015 development and support
present
in human resorce
selection

JapaneseLargemanufacture
scalerStrategy development
support, negotiation
support and humanresorce support

Kenya,
Nigeria

34

Assistance for the2015 business development for
present
the Japanese entrepreneur

Japanesecompany

Industrial research,market research, hands- Kenya
on support

37

Startup

Project summary
ABP has supported the client from thefirst stage of research. This time round,
ABP provided communication support
with the client's local partner (selected in
the previous research) and provided
constant and comprehensive advisory
service to enable the business to move
forward.
ABP offered potential field and businessmodels based on the client's resources
and strength as well as evaluatedresearch for clients seeking to start
conducting agricultural business in
Kenya.
ABP has assisted and continues to assist
in negotiations with local distributors,
the markteing activities and humanresorce management so as to monitor theclient's product flows smoothly andcreate increasing demand in each Africancountry.
The client is a Japanese entrepreneur
who started conducting business in
Kenya. ABP has provided and continues
to provide hands-on (active andparticipative) business development
support.

16

Part of our track records (3)Projects

33

Industrial research for a
Japanese company
developing business in
Kenya

32

Industrial research for a
Japanese company
developing agriculturalbusiness in Kenya

31

Creation of Africa
business strategies anddistributor
identification/selection
for major Japanesemanufacturing

30

Negotiation support
for Japanesemanufacturer’sbusiness developmentin Africa

TimingClientSize

Services

Countries

Project summary

Kenya

The research conducted provided
information on the players in theindustry and supply chain systems of the
products and services in Kenya.

JapaneseLargemanufacturescalerIndustry research,competitor research and Kenya
market research

The research conducted involved theunderstanding and assesment of the new
business potential and future
profitability, grasping the businessenvironment and regulation,
understanding the competitor'soperations, profitability and distribution
systems. Research was also conducted on
potential customers, their usage
behaviour and preferences.

2015 Present

Japanesemanufact
urer

Large
scale

Market research andindustry research,
strategic planning,
partner
identification/selection

Kenya,
Tanzania,
Ethiopia,
Nigeria,
Egypt

Selecting priority countries, products,
target segments, and rebuild their
entire strategy for business such as
investment scale. In addition ABP also
supported the rebuilding of the
distributor particularly with regards
to the re-configuration and restructureof management methods.

2014-Present

Japanesemanufact
urer

Large
scale

Industry research,selection countries,
local partner search,negotiation support

Ethiopia

For the client who wants to set up
production base in Africa after in Asia,
ABP supports not only to identify the
local partner, but also the negotiation
to steady take-off of client’s business.

2015

2015

Japanesecompany

SME

Industry research

17Part of our track records (4)Projects

TimingClientSize

29

Sales support for large
scale Japanese companies
2015
in eastern Africancountries

Japanesecompany

28

Search for new businessdevelopment for major
Japanese companies

JapaneseLargemanufacture
scale
r

27

Support to Japanesecompany's
documentation to2015
promote Africa businessin their company

Japanesecompany

26

Search for new businessdevelopment for major
2015
Japanese manufacturingindustry companies

JapaneseLargemanufacture
scale
r

25

Provide information
about the African
Human Resources
situation

Japanesecompany

2015

2015

Large
scale

Large
scale

Large
scale

Services

Countries

Project summary

Kenya,
Tanzania,
Customer identification,
Ethiopia,
sales support
Uganda,Rwanda

ABP identifies local customer andconduct sales activities on behalf of theclient who aims to extend their customer
base in east Africa.

Industry research andinformation provision

Nigeria

Provision of information to companies
doing new business development in
Nigeria, and provide essential businessrelated information to their businessdevelopment.

Whole
AfricaResearch and provision of information
on local companies, production data of a
specific industry. Such information andits related business has generally not
been published and is thus difficult toobtain production and consumption
information.

Market research

Kenya

Research for the customer conducting
new business development in the nichearea in Kenya, and conducted a fieldcustomer research to contribute tobusiness enhancement.

Provision of
information onorganizations andpersonnel

South
Africa,Kenya

Provision of information on South
African and Kenyan local humanresources personnel.

Industry research andinformation provision18

Part of our track records (5)Projects

TimingClientSize

Services

24

Planning and organizing
the business forum on
2014
BOP business in Africa

Planning theInternati theme of theonalforum andAfricaDevelop selecting
Developmen
ment
companies ast BankOrganiza presenters andtion
moderators forthe forum

23

Customer anddistributor support forJapanese B2B
manufacturer

Japanesemanufacturer

22

Provision of assistanceto Japanese company
exhibitors in an
Ethiopia International
Exhibition

21

Partner search for
distribution andmanufacturing forJapanese manufacturer

20

Strategy development
support in East Africa
Business for a large
scale JapaneseCompany

2014

2014

2014

2014

4
JapanesecompaniesJapanesemanufacturerJapanesecompany

Large
scale

SMEs
and
Large
scale

Information
provision

Exhibition
supportCountries

Project summary

At the BOP Inclusive Business Forum, we
conducted the planning of the theme, selected
8 companies involved in BOP business in
Whole Africa Africa and moderated the forum. In addition,
we assisted in the improvement ofunderstanding BOP business by introducing
and making networks.

South
AfricaTaking advantage of our local presence,
ABP developed list of potential customers
and distributors for Japanese B2B
manufacturer who had difficulties to do sodue to the nature of B2B business.

Ethiopia

At Ethiopia's international exhibition held
in November 2014, we conducted a boothplacement and provided exhibition support
to Japanese companies as their official
exhibition agent. We, as the Japanesecompanies' booth collected the highest
number of visitors at the venue.

Large
scale

Partner search

Senegal

ABP provided list of potential partners for
distribution and manufacturing in Senegal
for the client who consider to sell theirproduct and, in long term, to haveproduction base in Senegal.

Large
scale

Strategydevelopment
support,Businessdevelopment
supportKenya,
Tanzania,
Uganda,Rwanda,Ethiopia

For a large scale Japanese company which
had decided to expand to African market,
ABP supports business strategy
development based on business
opportunities and company strength.

19

Part of our track records (6)Projects

TimingClientSize

Services

East Africa

Client has been considering selling theirproducts in South Africa. ABP serves inSouth Africa
market research, local partner search andpotential customer identification.
On diversifying supplier globally, client has
Cotebeen considering the possibility to haved’Ivoire,Burk
African supplier. ABP provides research on
ina Fasotarget countries and suppliers in them.

18

Potential Customer
Identification for Japanese2014
Company to Enter
African Market

Japanese
Company

Large
scale

Information
provision, Local
Partner search,
Customer
identification

17

Raw Material Suppliersearch for Taiwanesetrading company

Taiwanese
tradingcompany

Large
scale

Research on the
Raw Material
Supplier

16

Market Research andPotential Customer
2014Identification of JapanesePresent
Manufacturer to Enter
African Market

Japanesemanufacture SMEs
r

15

Sales Support of Japanese 2014Major Manufacturer
Present

JapaneseLargemanufacture
scale
r

14

Information provision to
Japanese financial
2014institution’s publication Present
for customers

While foreign competitors entering African
market, the client has been considering setting
up production base in East Africa. ABP
supports the selection of local partners.

Information
provision, Local
Partner search,Market research

19

2014

Project summary

JapaneseLargemanufacturescalerSupport for Setting up
Production Base ofJapanese Company

2014

Countries

Japanesefinancial
institution

Large
scale

Market research,
Potential
Customer
Senegal,Identification,
MoroccoPilot Project
Support

ABP has provided market research, potential
customer identification and support for pilot
project execution with potential distributor
and customers.

Sales support

East Africa

For the client which had been already inAfrica, ABP has provided sales support topotential customers.

18 Africancountries

Once in a month, ABP provides informationon the market trends and the businessenvironment of African countries to a
Japanese financial institution who use that
information for their business news
publication to their customers.

Information
provision

20

Part of our track records (7)Projects

13

TimingMarket research for theJapanese food2014
manufacturer to enter the
African market

ClientSize

Services

Countries

Project summary
ABP researches on market, customer’s
preference, and competitors in Senegal for theJapanese food manufacturer’s businessexpansion into Africa.

JapaneseLargemanufacturescalerMarket research

Advertiseme Large
nt Agency sale

In African Fair 2013, an government-hosted
event held in The Fifth Tokyo International
Event planning
Conference on African Development (TICAD
support, Business Whole Africa V), ABP supported the selection of Japanese
consultation desk
companies to participate and the evaluation of
the event. Besides, ABP opened a businessconsultation desk in the event.

Recruit
Career

Large
scale

ABP provided planning support to the firstPlanning support,
ever service of job advertisement related to
Selecting Japanese Whole Africa Africa from Jan. 2014 for Recruit Career Co.,
companies
Ltd, one of the biggest Japanese recruiting
Agency.

SME

Market research,Support for pirot
Senegalprojet, Financial
supportSenegal12

Event planning support
and business consultation
desk service at African
2013
Fair, an governmenthosted event in TICAD V

11Support for job
advertisement service
related to Africa for a
Japanese recruiting
agency10Strategy development
support, Sales support
2013 and monitoring for2014
Japanese service provider

Japanese
serviceprovider9Market research andpartner search forJapanese food
manufacturer

2013

Japanesemanufacture SMEr

The customer consider to sell food product inMarket research,
Kenya, DRC Africa. ABP provides marketing research andPartner research
partner research aiming starting business.

8

Support for Japanesecompany’s businessexpansion into Africa,
supported by JICA,
Japanese aid agency

2013 2014

Japan
International Govern
Corporation mental
Agencybody(JICA)

Market research,
Partner search,
Customer
Senegalidentification,
Pilot project
support2013 2014

ABP provided sales planing support, partner
search, development for CSR project andfinancial support.

ABP provided its support on the sales ofagricultural materials of Tottori Resource
Recycling Inc. in Senegal, including market
research of agricultural materials, the local
distributor search, customer identification,
contract negotiation and pilot project support.

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Part of our track records (8)Projects

TimingClientSize

Services

Countries

MarketResearch,
Potential
Governmental
CustomerSouth Africa
body
Identification,
Pilot Project
SupportProject summary
In a feasibility study about Climate Change
Adaptation Technology funded by theJapanese Ministry of Economy, Trade andIndustry, ABP conducted a market research,
potential customer identification, pilot project
support in mines and farms with Toray
Industries, Inc.

7

Feasibility Study with
Toray Industries, Inc.
about Climate Change 2013 Adaptation
2014
Technology funded by
Japanese government

6

Japanese
Surveyed on current business status ofStudy of current
companies
AfricaInternational
Japanese companies in African and edited andbusiness status ofresearch,
2013, 2014 Development Development
Whole Africa published a booklet titled "List of JapaneseJapanese companies in
Edition andBank
Organization
Enterprises Doing Business with African
Africapublication aContinent and Countries "booklet5Planning cooperation to the large-scale
Planning and operation
AfricaInternational Support forseminars which were held in both 2013 andsupport for African
2013, 2014 Development Development planning and Whole Africa 2014. Program development, selection ofbusiness formBank
Organization operation
speakers from Japanese companies andorganized by AfDB
managing the event as a moderator.

4

Market Research andPotential Customer
Identification of2013 Japanese Manufacturer 2014
to Enter African
MarketMinistry of
Economy,Trade andIndustry(METI)

Japanese
Large scale
manufacturer

Marketresearch,Partner
searchCustomer companies, in light of the entry into
competitors of Africa in the global, requested
ABP in order to examine the possibility ofSouth Africa, Africa business. ABP, while also utilizing
Ethiopia
local consulting firm, was screened Africancountries 10 countries. Then selecting thetarget countries to South Africa and Ethiopia,
and supporting partner selection.

22

Part of our track records (9)Projects

3

2

1

Holding internal
workshop on Africanbusiness for Japanesecompany

Timing2012

Selection of local
partner for pilot projet 2012 for Japanese ICT start 2014up

Policy development ofinvestment promotion
to Africa for Japanese 2012 companies, for2013Japanese governmental
agencyClientSize

Services

Japanese
Large scale
manufacturer

Information
provision

Japanese ICT
SMEstart up

Ministry of
Economy,Trade andIndustry(METI)Countries

Planning and managing of workshop for theMain African customer who started consideration of theircountries
African Business and provision knowledge
and the point of view of Africa business.

Partner
search, Sales
support,Kenya,
negotiation Senegal
support forpilot projectMarketGovernmental research,bodyPartner
searchProject summary

The customer contemplated and challenges
that are missing provide capacity of educationin African countries, focusing on the rapid
spread of mobile phone, the expansion into
Africa of mobile learning platform with thecompany. ABP selected the local partner,
developed customers and supported theexecution of the pilot project.

Japanese government agency is a customer, asa part of the private investment promotion
Egypt,
policy of Japanese companies in Africa, in
Tunisia,order to aim the application of the African
Morocco,market of existing private sector support
Senegal,policies, requested a survey in whole Africa.
Nigeria,
ABP selected target countries, considered theEthiopia,
utilization of scenario of the policy by the
Kenya,
interviews for local financial institutions,
Mozanbique, development banks, private equity funds
South Africa (small and medium-sized business
investment, agricultural investment) and soon.

23

Managing Director and Chief Consultant:
Yukari Umemoto
 After worked at a marketing research company anda consulting firm, founded Africa Business Partners.
Experienced projects for business development, business matching, selecting local partners,
assistance for negotiation, marketing research,
industry research and development business modelin whole African countries.
 Founded music label business AMP MUSIC for musiciansin Kenya and Senegal in 2011. Master of development
studies. Currently during studying in the field of
Industrial development, labor market, Vocational training
in Africa in Ph.D. program.

 Articles:– The Fashion Belt on the African continent - A potential
fashion industry based on the West African culture to spend
a lot on clothes – (2014)– “Amazon in Nigeria” - African online retailing platform
opened Has e-commerce finally taken off (2013)24

Contacts
 Missions, Services of Our company
http://abp.co.jp/vision_e.html
 About Us
http://abp.co.jp/about_e.html
 Inquiries / Contacts
https://abp.co.jp/contact_e
info@abp.co.jp

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