Chiba MICE Newsletter

Cherry Blossom at Sakura Hiroba, MakuhariChiba Convention Bureau toparticipate in the upcoming IMEXFrankfurt
In order to promote Chiba in the international market andattract organizers of MICE events, the Chiba Convention
Bureau will again participate in IMEX Frankfurt, to be heldat Messe Frankfurt in Germany from May 14 to May 16,2024. The annual event is the largest trade show of its kindin Europe, where 3,800-plus global meeting planners willconnect with 2,900 suppliers from across the world underone roof, building powerful working relationships tocreate better events, meetings, and experiences.
The Chiba Convention Bureau will participate as part of
the Japan National Tourism Organization (JNTO).
Visit CHIBA at booth #B430.
Contact Chiba Convention Bureau at request@ccb.or.jp.
Photos taken IMEX2023

JNTO on Sustainable Japan
Japan is highly evaluated as travel destination in the world.
It ranks 1st in the World Economic Forum’s Travel &Tourism Development Index. Japan prides itself on green
and efficient transport network, as well as having thehighest number of participating universities in Asia
dedicated to sustainability.
In order to promote sustainability, The Japan National
Tourism Organization has published an e-book featuring
sustainable measures being performed by cities andprefectures.
Chiba is among the featured prefectures in the publishede-book:https://www.japanmeetings.org/doc/Sustainable%20Jap
an_english_02.pdf
Please check the promotional video here:
https://www.youtube.com/watch?v=wcqcAfCaG4c

JR-East Hotel Mets Premier
Makuhari Toyosuna opened
A new hotel facility, the JR-East Hotel Mets Premier
Makuhari Toyosuna has opened March 2024. Located justin front of Makuharitoyosuna Station on the JR Keiyo Linefeatures a total of 229 rooms, a barbecue terrace, and arailway experience room.
The JR-East Hotel Mets Premier Makuhari Toyosuna is thethird facility which recently opened in the area ofMakuhari where the largest convention complexes in Asia,
Makuhari Messe, a venue for the Tokyo 2020 Olympic
Games and the Paralympic Games. In addition to HotelMets Premier Toyosuna are two new other facilities
opened nearby namely Hotel Shuranza Makuhari Bay,
which opened in December 2022, and Makuharitoyosuna
Station on the JR Keiyo Line which opened in March 2023.
Since the area is only a ride away from Tokyo Disney Resortand Tokyo Station, it offers even more attractive options
for Disney goers as well as people attending events,meetings, and conventions, as well as those watchingbaseball games, shopping fanatics, and alike.

Beauty at its peak

Cherry Blossoms at Sakura Hiroba,
Kaihin Makuhari
A few steps away from JR Makuhari Toyosuna
Station and JR-East Hotel Mets Premier is a park
lined up with Sakura trees or cherry blossom trees,
called Sakura Hiroba. This Sakura oasis wasdesigned by a popular architect, Tadao Ando.
Opened in 2006, there are more than 500 cherrytrees that bloom in Spring, which, when viewed
from the top, look like a carpet of pink beauties.

SPECIAL FEATURES

A brief stop at Kyonan-machi (Kyonan Town)
Located in the south-western portion of the Boso Peninsula in Chiba, Kyonan-machi was founded in 1959 when
the three villages of Katsuyama, Hota, and Sakuma were combined. With a population of approximately 7,300
and a total area of 44.9 square kilometers, it enjoys a moderate and comfortable climate year-round.
Sakuma Dam
Sakuma Dam was basically built for agricultural purposes. Due tothe many recreational facilities constructed around the dam, thisbecame one of the tourist destinations in the area. Because ofthe good climate and the variety of cherry blossom trees, plumtrees, daffodils, and other flowering plants, flower viewing canbe enjoyed here much longer than in many other places.
Mt. Nokogiri
Mt. Nokogiri (also called Nokogiriyama) is one of the mostbeloved sightseeing spots in Chiba Prefecture. With a quick rideon the “ropeway” cable car, visitors can access the hiking trailsfound on the grounds of Nihon-ji Temple, and along these trails
is where you’ll find the mountain’s famed vistas and Buddhist
monuments.

Nihonji-Temple
Located in Mt. Nokogiri, visitors can spend a day exploring thestone monuments. There are two massive Buddhist monumentsthat await visitors here: the Hyaku-shaku Kannon, carved
directly into a sheer rock face, and the Nihonji Daibutsu, thelargest free-standing stone Buddha in all of Japan.
Roadside Station, Hota Elementary School
A former elementary school turned roadside station wherelodging, recreation, food, and shopping for local produce can beenjoyed.

Cultural Experience
Ukiyo-e Hanga Experience at Hishikawa Moronobu MemorialMuseum‘Hanga’ is a Japanese word for print. The Ukiyo-e hanga, or ukiyo-e prints, is an
artistic expression in which an artist, a woodblock carver, and a printer cometogether to work as one. The artist draws the original drawing, the carver carves
it into a woodblock, and the printer, using paint or ink, transfers it to paper orcloth to complete the art work.

During the Edo period, Ukiyo-e artist Utagawa Hiroshige visited Mt.
Nokogiri in Chiba. He was mesmerized by its scenery and created various
ukiyo-e sketches. The one in the photo is one of the ukiyo-e prints createdbased on the sketches made by Hiroshige during the trip. It shows anunusual composition of Mt. Nokogiri seen from the mountainside. The
floating island of Katsuyama is also clearly depicted on the left-hand side ofthe sea.
Experience the multicolored printing of ukiyo-e prints under the guidanceof a professional Edo woodblock carver and printer as your instructors. The
Hanga experience is also available for other locations upon request.
Please contact the Chiba Convention Bureau for details.

Chiba Convention Bureau and International Center
14F Makuhari Techno Garden Building D
1-3 Nakase, Mihama-ku, Chiba City, Chiba Prefecture 261-8501 Japan
Tel: +81-43-297-2752 Fax: +81-43-297-2753
Homepage: http://www.ccb.or.jp/mice/e/ Email: chibainfo@ccb.or.jp
Sanyo Media Flower Museum