Mars Petcare's Perfect FitTM Cat Food Joins the Loop™ Initiative, the First ECommerce Platform to Reduce Single-Use Packaging•••

Launched by TerraCycle, Carrefour and 25 consumer goods companies, Loop™ is a practical ecommerce platform that replaces the single-use plastic packaging for everyday essentials withdurable, reusable packaging
Beginning in Sept. 2019, consumers in Paris can order Perfect FitTM 1 + dry cat food in a durable
and premium container
Mars aims to reach 100% recyclable, reusable or compostable packaging by 2025

PARIS – 15 MAY 2019 – Carrefour and TerraCycle have collaborated with over twenty organizations –including Mars Petcare and its brand Perfect FitTM – to launch Loop, a practical e-commerce shopping
platform to reduce packaging waste. Perfect FitTM, currently the only pet food brand available on Loop,offers quality nutrition for cats, now in carefully designed and durable packaging.
The Loop™ Initiative is piloting its launch first in Paris and New York before a larger roll-out in 2020.
French consumers can shop for over one hundred everyday products on www.maboutiqueloop.fr, andhave them delivered in durable, functional packaging. When the products are finished, consumers place
the empty packaging into their Loop containers, opting for auto-fill or reimbursement for the initialdeposit. The Loop team is responsible for cleaning and sterilizing the containers so that they can bereused and re-filled for future orders.
Beginning Sept. 2019, consumers in Paris can buy Perfect Fit 1+ on
the Loop platform. Perfect FitTM has designed a new, sleek container
for the product, reducing any unnecessary wastage. This roundshaped, white container is made of stainless steel, sturdy enough towithstand many cycles of reuse, cleaning, sterilization and filling. Thebox contains 500g of Perfect FitTM dry food to cover over a week’sworth of feeding for a cat.
Olivier Péchereau, Directeur General of Mars Petcare France commented: “Innovative ideas are at theheart of our Perfect Fit™ brand DNA. By joining Loop, we are helping to reduce waste, encourage
durable packaging and improve the daily lives of our four-legged friends. This initiative is part of Mars
Petcare’s sustainability plan which supports a circular economy to reduce packaging and waste.”
Perfect Fit™ comprises a range of kibbles and fresh pouches developed with veterinarians and pet
nutritionists from the WALTHAM™ Centre for Pet Nutrition. This premium brand offers the uniqueformula total 5™ which combines five benefits to meet the most common needs for all cats and dogs.

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Mars Petcare is working to eliminate problematic or unnecessary packaging, advancing reuse models
where relevant; designing packaging that is 100% recyclable, reusable or compostable by 2025; andusing recycled content where not in conflict with food safety regulations. To achieve these goals, Mars,
Incorporated actively collaborates with partners like TerraCycle, the Ellen Macarthur Foundation andothers to promote a circular economy where packaging never becomes waste.
Mars, Incorporated has been focused on environmental stewardship and social impact for decades. Ourcommitments to sustainable business growth are embodied in our Sustainable in a Generation Plan, anambitious program supported by a $1 billion dollar investment that focuses on a Healthy Planet, Thriving
People and Nourishing Wellbeing.

About Mars Petcare
Part of Mars, Incorporated, a family-owned business with more than a century of history
making diverse products and offering services for people and the pets people love, the 85,000
Associates in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 75
years of experience, our portfolio of almost 50 brands serves the health and nutrition needs ofthe world’s pets – including brands PEDIGREE®,WHISKAS®, ROYALCANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as The
WALTHAM Centre for Pet Nutrition which has advanced research in the nutrition and health ofpets for over 50 years. Mars Petcare is also a leading veterinary health provider through anetwork of over 2,000 pet hospitals including BANFIELD™, BLUEPEARL™, PET
PARTNERS™, VCA™, Linnaeus and AniCura. We’re also active in innovation and technology forpets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™
GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs
that drive innovation and disruption in the pet care industry. As a family business and guided byour principles, we are privileged with the flexibility to fight for what we believe in – and wechoose to fight for: A BETTER WORLD FOR PETS.

Press contacts : Burson Cohn & Wolfe
Florence Obermayer - 01 56 03 13 70 - Florence.Obermayer@bcw-global.com
Isabelle Cliquet – 01 56 03 12 76 – Isabelle.Cliquet@bcw-global.com

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