Aventi Groupexpertise. speed. results.

THE COMPANY
Security Software & Services
US HQ: Santa Clara, CA
EMEA HQ: Cork, IRL
Established: 2008
500+ Employees Worldwide
www.malwarebytes.com

CHALLENGE
Expand Enterprise Market
Increase International Sales
Refocus Company Positioning

PRACTICE AREAS
Strategy
Sales Enablement
Product LaunchContent Development

DELIVERABLES
Decision Maker Research
Messaging/Positioning
Go-to-Market Planning
Customer Case Studies
Competitive Battlecards
Sales Training Collateral

Case Study: Malwarebytes

Launching Malwarebytes inthe enterprise market.
In 2018, Malwarebytes launched an initiative to expand beyond its strong, consumerbased business and grow its presence in the enterprise security space. The pre-IPOcompany already enjoyed a near cult-like following among consumers, but then, ten
years since entering the Internet security market, it began ramping up its endpoint
security detection and response offerings in an effort to grow its enterprise businessworldwide. The Aventi Group was called on to help develop and launch the company’s
newly refocused product positioning.

“The Aventi Group put Malwarebytes on the right track.
– Mark Alba, Former Vice President, Marketing”

Establishing foundational productmarketing activities.
To jump start its new enterprise marketing initiative, Malwarebytes
leveraged the Aventi Group as a marketing adjunct prior to fully staffing
up its own expanded in-house marketing team. Aventi provided strategic“Voice-of-the-Customer” message testing and research on enterprisesecurity customer profiles, helping set a solid foundation for Malwarebytes’presence in the enterprise marketplace. Deliverables included:

Market segmentation, prospective customer personas,and key product value propositions

Messaging and positioning to provide clarity on theenterprise product portfolio

Competitive differentiation to heighten visibility fora relative newcomer in a crowded market“Aventi dug right into the heart of the matter. Our first objective was tore-invent the company’s public presence with an updated website thatreflected Malwarebytes’ expanded focus. Aventi got up to speed fast andprovided insights to help us pull it together quickly and on target.
– Mark Alba, Former Vice President, Marketing”

Why Aventi Group?
Malwarebytes selected the Aventi Group for its expertise in product marketing and its strategic approach. Malwarebytes sawthe agency as a unique organization that offered deep understanding of Malwarebytes’ product portfolio as well as extensive
experience with the various organizations and businesses the company sells to.

Results“New messaging and positioning platform
enabled better articulation of enterpriseproduct benefits and value propositions on
website, lead-generation vehicles, and othersales and marketing content

Improved competitive battlecards saw amarked increase in downloads by sales staff
and helped sharpen their effectiveness inhandling prospective customer objections andin closing sales

Market segmentation clarity enabled better
allocation of limited resources and bettertargeting of marketing dollars

Sales enablement content and productmarketing support improved the overallcapability of Malwarebytes’ sales andmarketing team

Aventi Group accelerated our product, competitive, and content-marketing initiatives. They delivered impressive
results, including increased marketing ROI and more effective sales and go-to-market strategies. I highly
recommend them to any company considering engaging them.
– Mark Alba, Former Vice President, Marketing”

Get product marketing expertise and resources on demand.
Aventi Group delivers essential product marketing services from the heart of Silicon Valley, flexibly and on demand.
Looking for strategic smarts and tactical excellence? Start your search here: www.aventigroup.com.

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Aventi Groupexpertise. speed. results.

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