Chiba UpdateAutumn
2018

CONTENTS
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Welcome to the Autumn Edition of
Chiba Update!
Speaking of the season, Autumn isa perfect time for reading, sports,
and food for most Japanese. There
are many seasonal produce
available such as newly harvest
rice, sweet potato, chestnut,persimmon, matsutake
mushroom, saury, and more which
definitely give an extra kick toeveryone’s appetite. Going out tosee the beautiful autumn foliage
and hiking are also popular. Inaddition, sports festival andcultural day are held at manyorganizations and schools makingthis season a time for recreationand team building.

5678Greetings
Makuhari Messe
Event Updates:
The 13th Meeting on Electrochromism
Visit Japan Travel Mart & MICE Mart
Go Global:
JNTO Incentive Tour Seminar in Kuala Lumpur and Bangkok
ICCA Asia Pacific Chapter Client/Supplier Business Workshop in
Xi’an
Chiba Explore:
IME-13 To Temple, Brewery, and Museum
Community:
Tamasec Polytech School
MPI Chapter’s Education Tour
Assistance: Support and Subsidies
After-Event Cleaning Drive
Travel DiaryCulture:
Autumn of Appetite
Schedule:
Events with CCB

Makuhari Messe

Once again, it is our pleasure tobring the latest from Chiba.
Through this, we hope that you
will learn more about us and lookforward to more upcoming
editions and updates.
Chiba Convention Bureau

One of the biggest convention complexes in Japan consists of International
Exhibition Hall, International Conference Hall, and Event Hall with the total areaof 210,000 square meters. It has the biggest possible combined area which canaccommodate as much as 15,000 people at one time. Makuhari Messe wasmade available to local and international events and exhibitions in June 1,1989. Since then, it served as the home to many annual conventions andexhibitions such as CEATEC Japan, Summer Sonic, Tokyo Game Show, andmore. In 2020, Messe will host some sporting events for the Tokyo Olympic andParalympic Games.

1The 13th Meeting on Electrochromism

EVENT UPDATES

he 13th International Meeting on Electrochromism (IME-13) was
held at Chiba University from 27th to 31st of August, 2018. The 5-day
forum had been participated by about 140 representatives fromdifferent countries and regions all over the world. The event aimed toprovide information exchanges in the field of innovation and research,
updates on the research development, and presentation focused onelectrochromic materials and other devices. Following the 12
successful conferences internationally in Italy, USA, UK, Sweden,Czech Republic, Turkey, Korea, Taiwan, and Netherlands, it is its firsttime to come to Japan. Aside from scheduled presentations andforum, was an exhibition showcasing information and results on
different research fields.
Through coordination and cooperation of many agencies both locallyand abroad who worked hand-in-hand towards the actualization of theIME-13 in Chiba Japan, along with the tireless effort of thechairperson, Mr. Norihisa Kobayashi and the rest of the people
involved, made this year marked another milestone in the history ofMeeting scenarios

Electrochromism.

Visit Japan Travel & MICE Mart
he Japan National Tourism Organization (JNTO) has organized
the Visit Japan Travel and MICE Mart 2018, an event which aimed tobring overseas travel agencies and tourism-related enterprises acrossJapan together through face-to-face meeting, creating links withinbound businesses. The event was part of the Tourism Expo held at
Tokyo Big Sight’s East Exhibition Hall started from the 20th to 23rd ofSeptember. VJTM2018 was participated by a total of 324 companies
from 32 countries and regions across the globe which created a totalof more than 18,000 one-on-one meetings between buyers and sellers.
Chiba Convention Bureau has proudly presented Chiba as an
excellent destination emphasizing on its exquisite features. This time,Bureau hold a record of about 300 new meetings, 50 appointments,
and 20 media encounters.
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JNTO Incentive Tour Seminar
In Kuala Lumpur and Bangkok

GO GLOBAL

he Chiba Convention Bureau has participated the JNTO Incentive Tour Seminar. This time our first stop
was the seminar held in Kuala Lumpur Malaysia on the 17th of July. The event was participated by about 20
enterprises and business meeting related agencies who came all the way to Kuala Lumpur to join. Organizedby the Japan National Tourism Organization, it aimed for foreign clients to develop deeper interest in Japan
as prime destination and venue for business gatherings, as well as provide a chance for sellers and hostedbuyers to meet face-to-face for sharing and exchanges. Among participants are meeting industries fromTokyo, Chiba, Nagoya, Kobe, Okinawa, Kanazawa, Gifu and Kyushu, as well as representatives fromprestigious hotels in the country such Hotel New Otani, Prince Hotel, and more. Bangkok, Thailand was thenext stop where similar nature was held, yet to top it all, we were able to pay a private visit to our former clients
whose hospitality were truly a heart-warming.
Both events gave another opportunity for Chiba to be reunified with people in the tourism industry as well as
meet new potential buyers not only to encourage them to bring corporate events in the prefecture, but also tomake the networking bond even stronger.
Once again through this occasion made us realized that even though our present technology allows us to accessalmost every information available on the internet, which serves as the fastest communication tool for people
across the globe, still, the face-to-face encounter is very important in keeping and developing mutual trust andlong lasting friendships.

ICCA Asia Pacific Chapter Client/Supplier Business Workshop in Xi’anrganized by ICCA Asia Pacific Chapter, the Client/Supplier
Business Workshop in Xi’an China was held from the 3rd to 5th ofSeptember 2018. It was participated by international exhibitionorganizers, and members such as convention bureaus, exhibition
centers, hotels, and more. The 15 buyers and 15 sellers from different
countries in Asia Pacific such as Japan, Korea, Australia, Malaysia,Singapore, and more got involved in workshops and seminars focusedon local hosting. The event served not only as source of practicalknowledge but also an opportunity to exchange latest information andideas related to the industry.

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IME-13 to Temple, Brewery, and Museum

CHIBA EXPLOREn the 30th of September 2018, participants of the 13thInternational Meeting on Electrochromism (IME-13) explored Chiba
through a tour organized by Chiba Convention Bureau. The group
have visited a historical temple, the Naritasan Shinshoji Temple inNarita City, where participants have learned not only its history but
also the proper etiquette in visiting a Japanese temple starting fromthe washing of the hands to the offering rituals.
At Inuma Honke Brewery, for most had the first ever sip of theJapanese rice wine after learning and taking a closer look on thebrewing process which made some ending with buying some bottlesof sake as souvenirs.
During the excursion, they also visited the Chiba Folk Museum orChiba Castle as the last stop. The architecture itself is in the form ofa castle that housed materials and memorabilia related to Chiba Clandated back approximately 900 years ago where the said name ‘Chiba’and its history had originated.
The tour was made possible through the cooperation of local
authorities and enterprises as well as interpreter volunteers whohelped foreign nationals understand deeper each of the places theyhave visited.
The after-excursion dinner reception:It was another Japan-exclusive experience for them being able to havewitnessed and experience some traditional Japanese performances
introduced at the after-the-tour reception dinner.
Dinner reception scenario

The play
The Urayasu-bayashi is a post-war musical presentation originally intended for the amusement of the fishermen in Edogawa area
way back in 1947. The play is composed of 5 members, one for flute, two for small high-pitched Taiko drums, 1 for large Taikodrum, and one for gong. Because of the skillful techniques required in this play, it has earned a good reputation nationwide, andwinners of national competitions are given a high recognition. It was designated as Intangible Folk Cultural Property of Urayasu
City in 1955.

4COMMUNITY

Tamasec Polytech School

he Chiba Convention Bureau in cooperation with many local andprivate organizations had welcomed students and professors of theTamasec Polytech School, Singapore during their technical visit inJapan.
Upon their arrival on the 26th of September, they were granted achance to take a closer look at what store in the showcases of one of
the renowned event service companies in Japan. The visit was
followed by a dine-out experience in Chiba. On the second day, thetour brought them to one of the prestigious hotel in the area where
they were given a chance to see and learn the in and out of hotelindustry in the country. In addition, they were given a lecture about
the tourism industry along with other related matters including a local
food tasting experience. The 3-day technical tour was ended with astopover at the Convention Bureau’s office for more interactions andinteresting insights about the Bureau and Chiba.

During the visit at the Bureau
properMPI Japan Chapter’s Educational Tourn educational tour organized by the MPI Japan Chapter brought
students’ committee to Chiba on July 31, 2018. Nine committee
members and four school affiliates had visited Chiba Convention
Bureau’s office for a short briefing through a presentation
concentrated on the Bureau’s role and programs in relation to thepromotion of Chiba as prime destination for international meetings,
corporate tours, conferences, and exhibitions. The briefing wasDuring the site inspection

followed by a site inspection visiting of one of the biggest
international convention complexes in Japan, the Makuhari Messe formore concrete example for better understanding of the industry.

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ASSISTANCE

Support & Subsidies

hiba Convention Bureau is dedicated in providing any possible assistance and support available to ensurethat every event held in the prefecture is at utmost possible success may it be a corporate meeting, incentive
tour, convention, exhibition, and alike. In addition to assistance provided by the Bureau, various supports
and subsidies are available to those who qualified such as transportation, volunteer provision, tours,performances and workshops, giveaways, and more.

Transportation

Volunteer Coordination

Performance and Experience

After-Event Cleaning Drive
ummer Sonic as one the internationally renowned musicalgathering in Japan attracts hundred of thousands of enthusiasts eachyear locally and abroad. And of course, after a big event comes tons ofwork to bring things back to normal. Thanks to all the volunteers whoworked hand-and-hand with local authorities and organizers to keep
Volunteers on the go

the surrounding clean and in order.

Visit Japan Travel and Mice Mart First Experience
It was a cold morning in the early Fall, I was walking towards Tokyo Big Sight to attend the first day ofthe VJTM2018. The rain was chilly but my nerves were heated up with excitement! It’s my first time to join thiskind of event and I was overwhelmed by the idea of meeting different people from across the globe. I have somuch to share but I was hesitant on how to transmit the message effectively. Soon after we had finished setting
up the booth and exchanging greetings with some acquaintances at the venue, the event has begun. My feetbrought me to the first booth for the first appointment. At first, I doubted my English ability to handle acommunication, but to my surprise, I ended great and I was able to deliver without without any trouble.
Meeting new people and able to share various features of Chiba were truly fruitful and rewarding
experience. But most of all, this experience thought that communication is not just about language.
Right message, right people, right place and will to deliver! I should not forget this experienceand carry it on to the next.

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CULTURE

Autumn of Appetite

hokuyoku no Aki’ or directly translated as ‘Autumn of Appetite’ is commonly heard in Japan during theFall. Autum normally starts in mid-September and lasts until mid-December wherein leaves produce a riot ofcolors. During this time afford abundant seasonal produce in utmost value and nutrition. This is probably oneof the reasons why this season is known as season for eating.

Here are some iconic produce
during Fall.
1. Rice. Considered as the main
dietary staple in Japanese cuisinesand cannot be without. ‘Gohan’is the term used for ‘cooked rice’.

IconicAlthough rice is available in JapanAutumn Food andall-year-round, it is special duringDelicacies

the Autumn season mostly because
the harvesting season is held once a year in the month of September.
2. Sanma. A long sword-like-mackerel-taste fish popular in Autumn. Although the technology made itavailable all-year-round, it is exceptionally delicious during this season due to its freshness, rich and fatty
state. Sashimi and grilled are among the popular cooking method.
3. Kaki or persimmon. One of iconic fruits in Autumn. Because its easy to plant and maintain, kaki trees areavailable at many residencial gardens.
4. Matsutake mushroom. Seasonally available type of mushroom. Known for its aroma and delicate flavor,
this autumn treat is available at supermarkets from the beginning of the season.
5. Chestnut. Also known as kuri or maron is one of the nation’s favorite. This is commonly used as ingredientsfor many delicacies, cakes, and confectionaries. The aroma of a roasted chestnuts being sold on streets isalso a tempting delights.

Non-Seasonal Food and Delicacies of Chiba
Chiba being blessed with abundance of nature both land and sea, is among the top producers of seafood andcrops in the country.

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SCHEDULE

Events with CCB
DateEventVenue

Nov. 1-2

The 43rd JSSF and The 5th AIG Annual Meeting

Kazusa Akademia Hall

Nov. 2-4

The 63rd Congress of the Society of Oral and Maxillofacial Surgeons

Makuhari Messe

Nov. 5-9

The 29th General Conference of the World Fellowship of Buddhists (WFB)

Marroad International Hotel

Nov. 9-10

The 28th Annual Meeting of the Japan Society for Respiratory Care and Rehabilitation

Makuhari Messe

Nov. 9-10

The 25th Annual Conference of the Japanese Society of Transcultural Psychiatry

Hotel Nikko Narita

Nov. 10-11

The 45th Annual Meeting of the Japan Brain Science Society

Chiba University

Nov. 11-12

The 9th Annual Chiropractic Research Conference

Makuhari Messe

Nov. 11-17

The 52nd Annual Meeting of the Japan Medical Society of Spinal Cord Lesion

Mitsui Garden Hotel Chibath

Nov. 16-17

The 26 Annual Meeting of the Japan Hormonal Steroid Society

Makuhari Messe

Nov. 19-23

Noncommutative Deformations and Moduli Spaces

Tokyo University Kashiwa Campus

Nov. 22-24

The 64th Annual Meeting of JSASEM

Juntendo University

Nov. 28-

The 16th World Congress of the International Association of Institutes of Navigation

Makuhari Messe

Dec. 1

2018

Also visit: ‘Why Do I Love Chiba’ for more interesting stories
http://www.ccb.or.jp/mice/e/why-chiba/about-chiba21408/wdilc/

Chiba Convention Bureau and International Center
14F Marive East, World Business Garden
2-6 Nakase, Mihama-ku, Chiba City Chiba Prefecture, 261-7114 Japan
Tel: +81-43-297-2752 Fax: +81-43-297-2753
Homepage: http://www.ccb.or.jp/mice/e/ Email: request@ccb.or.jp

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