Guitar Center Business Solutions Continues to Expand with
the Acquisition of Cutting Edge Systems— Cutting Edge Systems, a leading New England technology integrator, is the latest
addition to Audio Visual Design Group (AVDG), an arm of Guitar Center Business
Solutions, as part of its long-term strategic business plan —Westlake Village, CA (August 1, 2022) – Guitar Center, Inc., is pleased to announce that its Business
Solutions division has acquired Cutting Edge Systems Corporation, a premier technology installation firmin New England as a part of its aggressive growth strategy for the company’s Business Solution Group.
The acquisition brings Cutting Edge’s comprehensive integration services under the umbrella of the Audio
Visual Design Group (AVDG), a leading commercial and residential audiovisual system integrator thathas operated as an arm of Guitar Center Business Solutions since 2017, further extending its reachthroughout the Northeast United States.
Founded in 1992, Cutting Edge Systems is an established regional leader in audio-visual and automation
solutions, serving commercial and residential clients throughout New England. Headquartered inWestford, MA, Cutting Edge has built a reputation for excellence over three decades, mastering all
spheres of technology installation, including audio, video, lighting control, motorized shading, climatecontrol, video conferencing and IT networking. The company’s projects have been featured in numerous
industry publications, including Electronic House, New England Home, Boston Design Guide, CE Pro,
Builder/Architect and Architectural Digest.
“We are excited to welcome Cutting Edge Systems and its talented teams to the Guitar Center family,”said Mohit Parasher, President of Guitar Center’s Business Solutions. “Cutting Edge is well known for its
audio-visual expertise throughout New England and Greater Boston. Their experience, skillsets andvalues are a perfect match for AVDG as we continue to expand in the Northeast and build upon theaward-winning technology integration services that AVDG is known for nationally.”
Cutting Edge Systems is an HTA-Certified installer whose factory-trained technicians hold certifications
with numerous technology brands, including Crestron, Lutron, Control4, Digital Projection, Sony, Marantz,
Pakedge, Harman Luxury Audio and others. The company has been recognized nationally for its systemdesigns and installations in commercial and residential environments.
Additionally, the acquisition of Cutting Edge Systems represents the second major expansion in theNortheast for AVDG, which acquired New England-based Maverick Integration Corp. in 2020 andcurrently has offices in Waltham, MA, and Nashua, NH.
“Customers of Cutting Edge Systems can expect the same great service and expertise that they’ve
always received, backed by the industry-leading innovation and streamlined processes that AVDG has
been perfecting for more than two decades,” said Parasher. “As we bring these two leaders together as
one unified company, we continue to improve upon the technology services, exceptionalism, andproficiency that have made AVDG a trusted AV partner and an industry authority.”
Earlier this year, AVDG was also ranked #7 out of 100 in the annual list of the top technology integrators
in North America, compiled by CE Pro magazine. The CE Pro 100 is one of the industry’s most acclaimed
rankings of the top-performing custom electronics integrators in North America. AVDG moved up two
spots from its ranking in 2021.

For more information about AVDG, visit https://avdg.com.
###About Guitar Center:Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With
nearly 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Centerhas helped people make music for more than 50 years. Guitar Center also provides customers withvarious musician-based services, including Guitar Center Lessons, where musicians of all ages and skill
levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-site
maintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments andother sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which
operates more than 200 stores specializing in band & orchestral instruments for sale and rental, serving
teachers, band directors, college professors and students, and Musician’s Friend, a leading direct
marketer of musical instruments in the United States. For more information about Guitar Center, please
visit www.guitarcenter.com.
About Audio Visual Design Group (AVDG)
Now part of the Guitar Center Business Solutions group, Audio Visual Design Group (AVDG), celebratingits 25th anniversary, was originally founded in 1996 and is an established leader in the design andinstallation of audiovisual systems. AVDG is a premier commercial and residential audiovisual system
integrator. AVDG is able to meticulously design and engineer systems, provide expert technology design
services, professional installation, and world-class service across the U.S. AVDG empowers end users tooperate systems effortlessly, improve connectivity, and position their investment for maximum, long-termsuccess. AVDG maintains and secures the success of their technologies through their extensive
Simplicity service programs.
FOR MORE INFORMATION PLEASE CONTACT:Guitar Center | media@guitarcenter.com
Clyne Media | pr@clynemedia.com
AVDG | Genesis Alegria | genesis.alegria@avdg.com