MOBILE PREVIEWCASE STUDY

Outbrain Brand Studio
Outperforms All Channels
with Best Engagement andConversion-to-Orders forDS-4 Launch
Introduction
Working with the Brand Studio team was brilliant - both in terms of the creative process and the work produced– we were very, very satisfied! This included a +10% CVR vs FB and a 19.4% lower CPA vs other open web
platforms. We have already briefed the Brand Studio team on further campaigns and are looking forward to what else
we can create and achieve together.”– Maor Kagan, Head Of Digital Marketing, Lubinski GroupThe Results+10%-19.4%

-11%

7.73%

sales conversions
vs. Facebook

CPA vs. other open web
platforms (car order)

CPL vs. other open web
platforms (contact form)

engagement rate withOutbrain Brand Studio

The Challenge
DS Automobiles sought a ‘high fashion’ feel for its DS-4 campaign launch in Israel. Alongside other channels and platforms,
the Lubinski Group tasked Outbrain Brand Studio to build up its presence in a new market, typically traditional in its choiceof vehicles. With a need to drive awareness and engagement , the brand needed to introduce the luxurious details andtechnology of the DS-4 to the market.

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The Solution
Brand Studio’s design team built a custom experience that stretched the digital canvas, pushing the boundaries of open
web marketing and delighting users.
A full-screen format with multiple interactive elements gave path to several engagement touchpoints. Users were able
to swipe multiple cards to learn more about the car’s features, and then view a 15-second showcase video. In addition,users who tapped on the creative would be redirected to the DS landing page, driving conversions toward orders.

ADALYTICS•

Creative to Engage: Interactive campaign elements prompted
excitement among audiences to discover more about the DS-4
model, evidenced by the remarkable 7.73% engagement rate andability to drive the best conversions-to-orders vs. other channels.

•Video: Users learning more about the car model helped deliver
stronger video engagement. Not only were 89% of video views
unmuted by the viewer, but the campaign achieved a 62% video
completion rate.

•Open Web Audiences: The most engaged audiences had threebrand interactions – swiping, video views, and click-through – inone customized experience.

Testimonials
Our goal for the campaign was to build awareness in environments where we have previously seen valuable
audiences and results. However, with these new, custom experiences, the engagement rate of 7.73% significantly
exceeded those expectations and drove the best conversions-to-orders vs. all other channels.”– Maor Kagan, Head Of Digital Marketing, Lubinski GroupWe are happy to continue our deep collaboration with Outbrain and be at the forefront of product innovation for ourcustomers. The work with the brand studio team was efficient, and the product yielded excellent results both at thelevel of awareness and at the level of performance to reduce costs for the purchase of a car.”– Bar Galai, Digital Supervisor, UnionHead

outbrain.com | info@outbrain.com | @outbrain© 2022 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc.