Proceedings of 2nd International Symposium for Color Science and Art 2020

Expanded Global Activities through Exhibitions of col.labExhibits and Branding Research at Oversea Museum
Takayuki Uchida, Yasuo Kuhara, Hitoshi Yajima, Keiichi Miyazaki, Katsumi Yamada
Tokyo Polytechnic Univ., 1583 Iiyama, Atsugi, Kanagawa 243-0297, JapanABSTRACT

So far, the following three representative works thathave been exhibited at the university's col.lab gallery andthe explanation of this project have been exhibited andworkshops in a room in a museum. A flyer for this event asshown figure 2 was prepared in English and Finnish.

Color is closely related to photography, printing, andoptics, which have been research fields of TPU since its
foundation. Color is also one of the fundamental elementsof art. In such a background, In such a background, ourproject have held between exhibition including workshop.
and research of scientific view point. Since the category
adopted by the University is Type B (global developmenttype), some of the above activities will be introduced andexhibited at museums overseas. Specifically, therepresentative activities were exhibited at the Emile
Kreuz-Seder Museum (Municipal) in Finland. Furthermore,in the foreign country of Finland, we took care to convey
Japanese culture from the viewpoint of art andengineering from the ancient tradition of Japan, "BENI".

Exhibition
are1)
Movie of "BENI" wasscreening(Finnishsubtitles)
anddemonstration
byAssoc. prof. Yajima,
2) Interactive camera
demonstrationoffamous painters paintstyle
called as "AI
mirror" provided by
Prof. Kuhara,3) Threekinds of large opticalillusion color mixing
cubes called as "CMY
Cube" was presented
by lecturer Miyazaki.

1. INTRODUCTION
This year marks the fourth year since the university's
branding activities began. Up to now, the exhibition at the“col.lab” gallery has been diversified and continued once
every six months while changing the exhibits. We are also
working on less than 20 themes in our research.
In this presentation, we will introduce the expanded
global activities through exhibitions of col.lab exhibits andbranding research at museum of Finland.
2. Exhibitions and workshops at museums

Fig.2 Flyer of TPU exhibition and symposium inEmile Kreuz-Seder Museum in Finland

Emile Kreuz-Seder Museum. is classified as an Art andCultural Museum, found in 1916, It is located about 200
km northwest of Helsinki. and is now managed by the cityof Harjavalta, Finland. Fig.1(a) and (b) shows photographof the entrance of the museum and (b) aerial photograph,respectively. From May 5 to September 8, 2019, themuseum exhibited under the theme "Japonism Today."(a) About(a)

(b).

(b)

CarFig.1 (a) A photograph of the entrance of the museum and(b) Aerial photographFig.3 Photograph of (a) BENI(safflower) movie screening and(b) workshop on color extraction and dyeing from safflower.
Inset fig is demonstration of workshop.

41

Proceedings of 2nd International Symposium for Color Science and Art 2020Three kinds of large optical illusion color mixing cubes
called as "CMY Cube is shown in fig.6. The exhibition of
the CMY cube was also pick-up in a two-page spread in a
local newspaper (SATAKUNNAN KANSA1), in Finland).

Figure 3 shows the movie of "BENI", which was shown to
the general public people, elementary and junior highschool students, and Japanese people living in Finland.
For this screening, subtitles were included under thesupervision of a Finnish translator and a dyeing
researcher. As a result, works that convey Japaneseculture, which has a reputation in Japan, could bepromoted to foreigner.

3.

Collaboration between Technology and Art

On of the aim of the TPU branding project is promoting tofurther collaboration between technology and art on color.
According to this philosophy, The roots of this project,"BENI", which won an award in the artistic cinema area,
have made further progress in the activities of this project.
It has been successful in scientific research on themechanism of red coloring, and as a result has been
awarded 2019 best paper award of the society ofphotography and imaging of japan which was entitled“Green metallic luster on the film of safflower red pigment
extracted by a traditional method -Approach with Optical
Measurements-”..

In the case of CMY Cube, The difference in theappearance (color) of the CMY cube depending on thedirection of light incidence is verified by using a lighting
Fig.4 Photograph of Pamphlet. Black card is free sample of dome as shown in fig.7(a) and also shown numbering oflighting source as shown in fig 7(b)"BENI" distributed to participants.
Free sample of "BENI"
distributed to participants

Free sample of "BENI" distributed to participants asshown in Fig.4 . High quality "BENI" indicates a shining
green color instead of red as shown in the Fig.4 as onblack card.. By adding a little water to it, it shows a bright
red color. In this workshop, participants were able toexperience these phenomena myself by using distributing
samples. As the results, It was very reputable.

(b)(a)

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Participants of this event were not only general Finnish
but also elementary and junior high school students andJapanese tours, and their ages and fields were diverse.
About 300 color samples were distributed at the "BENI"
exhibition, and a considerable number of visitors wereobtained at this exhibition in only 3days.

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Fig.7 (a) Shape of lighting dome and (b) numbering of lighting
source.

Color Indication on CMY cube(a) TheoreticalFig.5 Photograph of interactive
camera demonstration of famouspainters paint style called as "AImirror".

Fig.6 Photograph of threekinds of large optical illusion
color mixing cubes called as"CMY Cube

Fig.5 shows an interactive camera demonstration of
famous painters paint style called as "AI mirror". This
exhibition was very well received because eachparticipant's face projected by a camera looks like apicture of a famous painter.

Hence, through the exhibits and branding research on thecolor successfully make the faculties of Engineering andArts can both conduct studies , which will lead to further
collaboration between technology and art for world wide.
1)

Satakunnan Kansa is a Finnish
newspaper published in Pori, Finland.

2)

T.Yajima, M,Sasaki, K.Yamada et.al, 2019 Best Paper
Award of the The Society of Photography and Imaging ofJapan.

42(b) Experimental by using lighting dome

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