NEWS RELEASE

Coach A Announces Sponsorship with the 5th Coaching Surveyby Asia Pacific Coach Federation (APAC)TOKYO, April 7, 2020 - COACH A, specialized in the organizational development
based on executive coaching, is pleased to announce sponsorship with the 5thCoaching Survey – An Asia Coaching Benchmark, 2019 conducted by Asia Pacific
Alliance of Coaches (APAC) as a Gold Sponsor.
What is the APAC Coaching Survey?
APAC is an organization that supports professional coaches in the Asia Pacificregion. In addition to providing a database of coaches, they provide informationand learning opportunities for coaches, as well as hold a biennial coachingconference.
The Coaching Survey is a survey of the coaching industry in Asia that APAC has
conducted regularly since 2010. The survey is designed to:Raise the benchmark of the Coaching Industry in Asian Markets.
Identify trends and explore unique insights contributing to the evolving
Coaching Industry across Asia Pacific.

The fifth edition was held in 2019 throughout China, Hong Kong, India, Indonesia,
the Philippines and Singapore with 427 organizations, 703 External Coaches and156 Internal Coaches, totaling 1,286 respondents.
Background of the SponsorshipMichelle Leung, Vice President of Strategic Partnerships for COACH A Hong Kong
explains, "The Coaching Survey by APAC's is a representative coaching trend
study in Asia. One of the characteristics of the survey is that it reflects theperspectives of both the corporate client side and the external/ internal coaches
side. The quality of the survey has been further enhanced by extending the study
coverage to the three new countries of Indonesia, the Philippines, and Singapore
as well as with the cooperation of universities.”
This sponsorship of the APAC survey represents COACH A’s engagement to keep
contributing to the development and penetration of coaching in the Asia Pacificregion.
###Media Contact:
Miho Kanno, Corporate Communication
Tel: +81-3-3237-9779/ Email: coacha_press@coacha.com/ URL: www.coacha.com

[FYI]TOP EIGHT TRENDS

5th Coaching Survey - An Asia Coaching Benchmark, 2019
1. Growth in coaching services, including new market penetration to different
business sectors, new applications of coaching emergence, coaching opening up toall levels, training on coaching skills on the rise and local language coachingdemand increase.
2. More companies are using a combination of External Coaches and InternalCoaches.
3. Opportunities are emerging for Internal Coach’s role to evolve and become
more specialized.
4. Coaches are using more varieties of reflective practices including coachingsupervision, mentor coaching, peer network learning etc. to enhance their qualityof coaching.
5. Coaching is perceived differently in Asia that both companies and coaches
acknowledge that while coaching is primarily facilitating self-help, there areelements of guidance, sharing expertise and problem-solving involved incoaching.
6. Despite the 60% satisfied with the coaching services and 84% of respondentcompanies see some impact of coaching on their business bottom line, the sameratio (40%) of companies expressed that they either have not received the specificbenefits they sought from coaching or received the benefits they did not seek
respectively. The top three areas for improvement are clarity of coaching
objectives, coachees’ understanding of coaching and review of feedback at the endof coaching assignment.
7. A majority of companies and coaches indicated openness to using some form oftechnology in the future, but currently less than 15% of External and Internal
Coaches are using AI tools.
8. Companies plan to increase overall focus on coaching. 97% say that they wantto train their leaders to coach the team members and build a coaching culture in
the company. Coaches perceive a positive future outlook with increase indemand and supply of coaching offerings such as 1-on-1 Coaching, Team
Coaching and Coaching Skills training.

[Reference]
5th Coaching Survey – An Asia Coaching Benchmark [2019] owned byAsia Pacific Alliance of Coaches