Institutional Outreach Gained by Completing Publisher Survey Information
College Board, Peterson’s, and U.S. News provide significant outreach opportunities to schools that participate intheir annual survey efforts. The information provided by schools is used in both print and web products that are
produced by each publisher. The following publications contain this data that is supplied on your school’s annualsurvey:
College Board

Peterson’sU.S. News

College Handbook

Four-Year Colleges

Best Colleges Newsstand Guide

Book of Majors

Two-Year Colleges

Getting Financial Aid

How to Get Money for College

International Student Handbook
These publications reach several key markets which help to attract potential students to your school. The markets
include the consumer market where these books can be purchased in bookstores like Barnes & Noble or on
websites like Amazon.com; the library market where these titles appear in public libraries and high school
libraries; and in the guidance counselor market where high school counselors use these books in their advisingroles in helping students achieve their dream of a college education.
In addition to printed media these same publishers post your school’s data on their websites and partner withorganizations that license this information and provide more outreach for your school. Each publisher has a freesearch which allows potential student’s access to the data that you provide on your annual survey. The combined
consumer reach for these 3 sites numbers in the tens of millions of students that visit these 3 sites every year tosearch for a college. In many cases this is where a potential student may find your school and then go directly yourwebsite for additional details about your school’s programs or admissions policies. Some examples of themagnitude of this web outreach these three publishers provide as a service to your school include the following:--The education sector of the U.S. News website is accessed by more than 60 million people year-round- an increasing number of whom come from global destinations. This website is located at:
http://www.usnews.com/education
College Board averages 7.3 million visitors each month during the school year. This website is locatedat: http://bigfuture.collegeboard.org/
Peterson’s had 6 million annual visitors to their website plus partners with the Department of
Defense where your information is available to an additional 5.9 million active military service
members; their families; DoD civilian employees; and retired service members. This website is locatedat: http://www.petersons.com

Keep in mind this exposure in print and web media is free to the school where potential costs for similar marketingor advertising of your school in print media, billboards, or websites would easily cost thousands or tens ofthousands of dollars annually, and, your school still may not be able to reach as many potential students as they
can in all 3 of these publishers media combined – all for the time it takes to complete your annual survey. So thinkof the time that you invest in completing your survey for College Board, Peterson’s, and U.S. News as aninvestment in your school. The future students who apply and enroll most likely started their college search at one
or all 3 of these publishers’ products mentioned above.