JAIS

論文

Cultural equivalence: its effectiveness and complications -Has “white gloves” achieved the equivalent effect of “shiro tabi”?
Yumi Higashino
Monash University
One of the difficulties in translation is to translate culture-specific words orconcepts. This paper explores the issue of “equivalent effect” by cultural substitution, focusing especially on its effectiveness by analysing its advantages anddisadvantages in literary texts. Two examples are investigated, both from Donald
Keene’s translation of “ 斜陽 (shayo)” by Osamu Dazai. Although the examples
discussed in this paper are limited, this study suggests that both benefits anddifficulties result from cultural substitution. As is often said, there is no perfecttranslation. However, when making a decision in translating culture-specificwords or concepts, the benefits and difficulties of cultural substitution should betaken into consideration, as it may prove a useful technique in some context.

Introduction
It is often said that the ultimate purpose of translation should be to achieve an“equivalent effect” (Bekku, 1975: 90; Newmark, 1988: 48). In other words, a translator
should achieve a similar effect on the target text receiver as the source text has on thesource text receiver. However, between languages with greater cultural differences, it may
not be easy to achieve this. Even at the word level, there is rarely any one-to-one
correspondence between any two languages, as words in each language tend to havedifferent meaning components (Hatim & Mason, 1990: 61; Hirako, 1999: 66). Furthermore,
there are culture-specific words and concepts which have no direct equivalents in anotherlanguage. Bester (1991: 77) expresses the difficulties in translating culturally specific words,

HIGASHINO Yumi, “Cultural equivalence: its effectiveness and complications -- Has ‘white gloves’
achieved the equivalent effect of ‘shiro tabi’?”Interpretation Studies, No. 1, December 2001, pages 53-63.
(c) 2001 by the Japan Association for Interpretation Studies

53

such as “a plant, a tree, or a special food,” particularly when they have “all kinds ofassociations” for the source text reader. In this context, as one of the best examples of theachievement of “equivalent effect,” Bekku (1979: 159) takes Donald Keene’s
famous translation of ” 白 足 袋 (shirotabi),” or white split-toed socks, by its
cultural substitution “white gloves,” instead of “white socks,” in his translationof the Japanese novel “ 斜陽 (shayo),” or The Setting Sun, by Osamu Dazai. At thesame time, there are some who do not agree with Keene’s choice, including
Murakami and Nakano (Torikai, 1998:156, 157). It seems that the method ofachieving “equivalent effect” by cultural substitution is a controversial one intranslation.
First of all, this paper explores the notion of “equivalent effect” to identify
the relationship between “equivalent effect” and cultural substitution.
examplesoftranslationbycultural

substitution

from

DonaldThen,

Keene’stranslation will be examined to study its effectiveness by considering thebenefits and limitations. This book was selected because, as mentioned above,
his famous translation of “ 白足袋 (shirotabi)” to “white gloves” has often been
cited as a good example of “equivalent effect.”Equivalent effect
To begin with, it is necessary to attempt to define “equivalent effect” intranslation studies. “Equivalent effect” is defined as “a similar effect on thetarget text receiver as the source text is deemed to have on source text
receivers” (my emphasis) (Hatim and Mason, 1990: 240, Newmark, 1988: 48).
“Similar” is emphasized because, as Nida (1964: 159) asserts, “there are no suchthings as identical equivalents” between different languages.

Nida’s “functional equivalence” theory
Nida is a leading theorist of the “equivalence of effect” approach to translation (Nord, 1994: 59). Thus, it is worth examining his theory of “dynamic
equivalence,” which later he renamed “functional equivalence.”
Nida introduced “dynamic equivalence” to distinguish it from “formal
equivalence” (Hatim and Mason, 1990: 7). The latter is a translation approach
which pays attention to “the lexical, grammatical or structural form of a source
text.” “Dynamic equivalence,” on the other hand, places strong emphasis on“the impact of the translated work on the receiver” (Brannen, 1993: 143).
According to Nida, changes in the text, including words and metaphors, and54

even omission or addition, are allowed as long as the target text functions inthe same manner as the source text (Gentzler, 1993: 54). As an extreme example,
in Nida’s Bible translation, “lamb” was translated to other “forms or labels,”such as “seal” and “pig,” in order to convey the message of “God” (Gentzler,
1993: 60). In summary, “equivalent effect” refers to an intended result of this“functional equivalence” translation method (my emphasis). At the same time,
the term is also used in translation theory to refer to the procedures or technique ofthe “functional equivalence” translation approach (my emphasis) (Newmark,1988:48).

Cultural equivalence as one of the strategies of “equivalent effect”
According to the theory of “functional equivalence” translation by Nida, as
discussed above, some kinds of adjustments in form will be necessary toconvey the intended meaning. This is especially applicable to translation
between languages with great cultural distance, such as Japanese and English.
As Brannen (1993: 146) points out, unlike translation between the IndoEuropean languages, changing the form is inevitable between languages like
English and Japanese. According to Nida and Waard (1986), the changes inform must be made in the following situations: 1) the original form would
convey the wrong meaning, or distort the intended meaning, and 2) the
culturally specific term is totally unknown in the target culture (cited in
Brannen, 1993: 147-148).
One of the strategies to achieve “equivalent effect” used in the latter
situation is translation by cultural substitution. This strategy is called “cultural
equivalent” (Newmark, 1988:82-83). It involves “replacing a culture-specificitem or expression with a target language item which does not have the same
propositional meaning” (Baker, 1992: 30).

Examples of “cultural equivalence”
In order to judge the effectiveness of the “cultural equivalent” strategy inachieving an “equivalent effect,” actual examples translated by cultural
substitutions should be examined. The samples have been collected fromDonald Keene’s translation of Osamu Dazai’s “ 斜陽 (shayo)”, or The Setting Sun.
Examples from the whole text are listed in the appendix. The following havebeen selected for study in this paper because they are the most significant items.

55Original

Keene’s translation

1.

白足袋 (shirotabi) (p. 49)

white gloves (p. 48)

2.

地下足袋 (jikatabi) (p. 71)

sneakers (p. 70)

In the novel, when a local village doctor makes his first house call to themother of the main character Kazuko, “ 白足袋 (shirotabi)” is mentioned in orderto describe what the doctor is wearing. The main character’s family used tobelong to “ 華族 (kazoku),“ a privileged family or the Japanese aristocrat, before
the Second World War. This is why the local doctor was wearing formal attire
when seeing the mother. Bekku (1979: 159) stresses that Keene’s translation of“ 白足袋 (shirotabi)” to “white gloves”, not to “white socks”, is a good exampleof “equivalent effect”. Although “ 白 足 袋 (shirotabi)” and “white socks” arephysically more equivalent, i.e. they are both something white to be worn on
the feet, the connotation of “ 白足袋 (shirotabi)” is formal, while that of “white
socks” is casual.
Thus “white gloves” are more functionally equivalent to “ 白足袋 (shirotabi)”.
The benefit of this translation is that the associated image from “ 白 足 袋(shirotabi)” has been conveyed by its cultural substitution “white gloves”.
Similarly, Keene translated “ 地下足袋 (jikatabi, or rubber-soled split-toed socks)”
to “sneakers.” When the main character, Kazuko, had to wear them for the firsttime during the war, she described them as “ びっくりするほど、はき心地がよく(bikkurisuru hodo hakigokochi ga yoku, or surprisingly comfortable” (Dazai, 1965:
70, 71). Both “ 地 下 足 袋 (jikatabi)” and “sneakers” are something comfortable,
practical to wear on the feet, having rubber soles, in contrast to something
formal and uncomfortable. Again, here the emphasis was placed, not on theactual object or its propositional meaning, but its function and its connotations,i.e. comfort and casualness.
As another strategy, unknown words, like “ 白足袋 (shirotabi)” or “ 地下足袋
(jikatabi),” can be left as loan words in italics and explained in the text, or witha footnote. However, description of the object cannot convey evoked or any
kind of associative meaning. As Bekku (1975: 72, 81) points out, in literature it
is often more important to achieve the “equivalent effect” at the “psychological”
level, such as with connotation and emotional tone, rather than the “physical”
level, such as with denotation and fact. If they were given a description in the
text or footnote, the most important factor, the psychological one, would be lost56

in the translation. It is also often recommended that in translation of novels,
long explanations of unfamiliar words be avoided (Brannen, 1993: 147-148,
Metevelis, 1994: 183).

Benefit of “cultural equivalence”
From the discussion so far, it can be said, as Baker (1992: 31) points out, thatthe advantage of “cultural equivalence” is that “it gives the reader a concept
with which s/he can identify, something familiar and appealing,” and likely tohave a similar impact on the target reader (my emphasis).
Metevelis (1994: 183) also admits that there are cases in which a translation
by cultural substitution is the only acceptable option in translation. He gives anexample of ineffective rendering of a sentence from Yasunari Kawabata’s novel,“ 滑り岩 (suberi-iwa),” or Sliding Rock: the barber, whose face was like a pickled
cucumber seasoned in sake lees ( 奈良漬の瓜 or narazuke no uri). Here, the featureof fine creases in his skin is important to give the reader the image of an oldman. The underlined dictionary-like descriptive explanation does not convey
this image at all. Instead, Metevelis (1994: 183-184) believes “a prune-faced
barber” is the closest English equivalent. According to him, while “ 奈良漬の瓜(narazuke no uri)” will be sacrificed, in the “prune-faced barber” translation, both“the expression and the sense of the original image” will be better retained in
the translation than “a pickled cucumber seasoned in sake lees”.

Limitation of “cultural equivalence”
On the other hand, some limitations with the “cultural equivalent” translation, especially with “ 白 足 袋 (shirotabi)” and “ 地 下 足 袋 (jikatabi),” have been
identified. Both words appear more than three times in the text, and havesignificant roles, giving many connotations or evoked meanings to the audience.
For example, every time the local doctor visits the mother, what he is wearing
is mentioned in the text. “ 白足袋 (shirotabi)” is especially emphasised three outof four times when he makes house calls. According to Torikai (1998: 157),
while women wear white tabi, or split-toed socks, men usually wear black ornavy tabi. After researching many literary works, Nakano has reached theconclusion that “ 白足袋 (shirotabi)” also has other connotations, such as feminineand gentle, worn especially by such particular professionals as artists, anddoctors, Shinto priests (as cited in Torikai, 1998: 157). Metevelis (1994: 182) also57

indicates other symbolic connotations may be lost from the story “if thetranslator arbitrarily transforms ‘tabi’ into ‘gloves’.”
Similarly, “ 地下足袋 (jikatabi)” also appears several times in the text, and has
significant connotations, more than just comfort and casualness as found with“sneakers”. “ 地 下 足 袋 (jikatabi)” is normally worn by people involved inphysical work. Especially, for Kazuko, “ 地下足袋 (jikatabi)” is associated withher memory of the war, and more importantly it is a symbol of disgrace andmisery. Since she was a daughter in a wealthy family, she did not have to wear
them until she was conscripted and forced to work during the war. After thewar, as her family’s status as “ 華族 (kazoku),” or privileged family, disappeared,
she had to work in her little vegetable patch in “ 地下足袋 (jikatabi).” Thus, “ 地下足袋 (jikatabi)” also has the connotations of inferior, working class, and war. In

both cases of “white gloves” and “sneakers,” important connotations have been
lost in the translation. As Baker (1992: 26) suggests, special care needs to betaken when dealing with a culturally specific word, especially when it plays aprominent part in a given text. Or, as Newmark (1988: 83) points out, thecultural substitution may not be useful when the term is important in a given
text.
How, then, would it be possible to convey all the associations the Japanesereader will get from words like “ 白足袋 (shirotabi)” and “ 地下足袋 (jikatabi)” to
the target language audience? This problem may not be limited to the case of“cultural equivalence.” As is often expressed, a certain amount of loss of
meaning is often unavoidable in translation (Baker, 1992: 57). It seems that
some, and certainly not all of its associations or images, can be reproduced in
the target language by its cultural substitution, like “white gloves” or“sneakers.”
Another disadvantage of cultural substitution may be that the translation has
eliminated cultural distinctions between source language and target language.
According to Torikai (1998: 157), the problem underlying the translation of“white gloves” is that the cultural meaning of “ 白足袋 (shirotabi)” is not that
simple. Nakano suggests its literal translation, “white spilt-toed socks,” as oneof the possible translations of “ 白足袋 (shirotabi)” (as cited in Torikai, 1998:158).
Torikai (1998: 158) then indicates that the literal translation might provide thereader with greater cultural awareness, and some sense of foreignness. Thereare certainly some readers who want to enjoy the foreignness, and exotic
feeling associated with the original culture, or simply to learn about the other58

culture. For example, if “Turkish Delight” is replaced with some more familiar
Japanese sweet for the Japanese reader, such as “ 大福餅 (daifukumochi)” or “ みつ豆 (mitumame),” the translation will certainly lose its exotic mood (Brannen and

Sawanobori, 1988: 72). Newmark (1988: 48) points out when the purpose of thesource language text and that of the translation are different, translation by
cultural substitution will not be appropriate. Accordingly, when the purpose of
the original text is to provide literary pleasure, while the purpose of thetranslation is to help the reader to understand a different culture, the techniqueof cultural equivalent translation may not be the best strategy. Thus, it isimportant for a translator to analyse the intended readership to decide whatkind of strategy should be taken.

Acceptability of translation in a different period
Nida (1964:161) points out that because “languages are constantly changing
and stylistic preferences undergo continual modification, a translation acceptablein one period is often quite unacceptable at a later time.” Therefore, it should
also be noted that the novel “ 斜陽 (shayo)” was translated in 1958. At that time,
the Japanese language and culture were regarded as “inscrutable” (Metevelis,
1994: 182). Keene’s choice of “white gloves” or “sneakers” may be the result of
his readership analysis.
Bekku (1979: 159-160) suggests that there is no need to translate it as “white
gloves” for today’s readers because Japanese culture is nowadays being
introduced overseas and is becoming more popular in other countries. For “ 地下足袋 (jikatabi)”, “sneakers” are not an appropriate cultural substitution now thatthey are expensive fashion items.
At the same time, as Jacquemond (1992), a leading theorist of postcolonialtranslation studies, remarks, Keene’s translation may have been influenced by
the

power

differentials

betweencultures,i.e.

between“hegemonic”

ordominant or more powerful cultures and “dominated” or less powerful cultures(cited in Robinson, 1997: 234). According to Jacquemond, the hegemonic culture
often tries to integrate cultural products of dominated cultures into their own
culture. As can be seen in the appendix, many Japanese culturally specificitems appearing in Dazai’s “ 斜 陽 (shayo)” were translated into somethingfamiliar to the English reader by Keene. However, the power relation between
Japanese and English languages may have changed since 1958. It may be worth
comparing translated works translated during different periods.

59

Further issues with “cultural equivalence”
Another concern with “cultural equivalence” is the issue of who judges
whether the effect on the target reader is similar to that on the original reader.
First of all, as Hatim and Mason (1990: 7) recognize, actual effects on receiversof the original text are difficult to “gauge.” Bekku (1975: 94) also points outthat the effect on the source language readers is not necessarily objective,
absolute and universal. This means that even a word, “ 白足袋 (shirotabi),” may
evoke all sorts of different associations and responses in different receivers
depending on their own experiences. Emotional perception is especiallysubjective (Copeland, 1997: 429). This is why each translation of a work will bedifferent from the same original text. However, as a guideline Bekku (1975: 95,
1979: 158) suggests that what a translator has to do is simply to attempt toachieve a similar effect, which s/he received as the original receiver, onto thetarget language receiver, since s/he is the receptor as well as the speaker to thetarget language readers. In other words, a translator has to be able to play bothroles adequately.

Conclusion
In this paper, the notion of “equivalent effect” in translation was explored,
and one of its strategies, “cultural equivalent” translation, has been discussed.
Two main examples from Donald Keene’s translation of “ 斜 陽 (shayo)” were
examined to judge their effectiveness by analysing their advantages andlimitations. Although the samples examined are limited, it is reasonable tosuggest that translation by “cultural substitution” may be an effective way toachieve a similar impact on the target reader.
However, it will be impossible to convey all the associations the original
receptors find in a particular word, such as “ 白足袋 (shirotabi),” to the target
language audience in any translation. Because of this, what should be retainedin a target language translation requires assessment on a case-by-case basis. If“ 白 足 袋 (shirotabi)” and “ 地 下 足 袋 (jikatabi)” were literally translated, theirimportant connotations, such as “formality” or “comfort,” would be lost in thetranslation. “Cultural equivalent” translation makes it possible to convey not
all but at least some connotations to the target language audience. At the sametime, there will of course be cases where a physical factor, or the object itself, is
as important as its connotations. In such a case, it should be translated literally

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or given a description. Thus, a translator has to decide what s/he can let go,
and what should above all be retained in each context.
There have also been some limitations identified with the “cultural
equivalence” strategy. These include the loss of cultural meaning. When thetarget audience’s purpose for reading the text is to enjoy foreignness, andunderstand its culture, “cultural equivalence” will not be an appropriate
strategy. Another problem is that the effect on an individual reader is basicallysubjective, and it is difficult to measure this effect. More importantly, “cultural
equivalence” becomes problematic when the original word plays a significant
role in a given text. Whether translation by cultural substitution will be thebest option will depend on the context and intended readership. Thus, it isimportant first of all to assess the significance and implications of the word in agiven text. However, to be able to do this adequately, a translator is required
to not only have a good knowledge of the source and target languages, but alsoof their cultures (Witte, 1994: 69, Brannen and Sawanobori, 1988: 125). In
addition, as Larson (1984: 514) emphasises, translators must have skills incross-language transfer. That is to say, the ability to find a phrase like “prunefaced” in the target language for “ 奈良漬の瓜 (narazuke no uri, or pickled gourd
seasoned in sake lees)” is essential for translators.

Editor’s Note:

This paper was first submitted to the School of Asian Languages andStudies, Monash University in Melbourne, on June 2001, in partial fulfilment of therequirements for the degree of Masters of Arts in Japanese Interpreting and Translation.

著者紹介：東野由美（HIGASHINO Yumi）現在、オーストラリアのモナッシュ大学大学院にて日本語通訳･翻訳修士課程専攻中。一方、メルボルン工科大学の通訳ディプロマ
コースにて日本語通訳を教える傍ら、フリーランスとして通訳・翻訳に従事。おもな分
野は、教育、農業、社会福祉関連。E-mail: <yumihigashino@primus.com.au>.

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(1984).

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to

Cross-language

Equivalence. New York: University Press of America.
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Dollerup, E. and Lindegaard, A. (Eds.), Teaching Translation and Interpreting 2:
Insight, Aims, Visions. Amsterdam/Philadelphia: John Benjamns Publishing
Company.
Robinson, D. (1997). Becoming a Translator. London and New York: Routledge.
Witte, H. (1994). Translation as a eans for a better understanding between cultures.
In Dollerup, C. and Lindegaard, A. (Eds.), Teaching Translation and Interpreting 2:
Insight, Aims, Visions. Amsterdam/Philadelphia: John Benjamins Publishing
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太宰治 (Donald Keene 訳) (1965) 現代日本文学英訳選集 8『斜陽 (The Setting Sun) 』原書房
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APPENDIX: Samples of Cultural Equivalent Translation
The following samples are from Donald Keene’s translation of “斜陽 (shayo),” or
The Setting Sun, in 1958. 1 )NOriginal

Dictionary Translation 2 )Keene’s Translation1

竹薮 (takeyabu) (p.23)

bamboo thicket

stakes (p.22)

2

お供え (osonae) (p.27)

an offering

the service (p.26)

3

笹 sasa (p.29)

bamboo grass/leaf

iris stalk (p.28)

4

縁側 (engawa) (p.29)

verandaPorch (p.28)

5

座敷 (zashiki) (p.45)

sitting room (p.44)

6白足袋 (shirotabi) (p.49)

a room floored withtatami matswhite tabi

7

white gloves (p.48)

床 (toko) (p.51)

bedding

bed (p.50)

8障子 (shoji ) (p.59)

a paper sliding door

blinds (p.58)

9

ヨイトマケ
(yoitomake) (p.71)

Not found 3 )coolie labour (p.70)

10

地下足袋 (jikatabi)(p.71, p.73, p. 81, p. 89)

rubber-soled socks withthe big toe separatesneaker (p.70, p.72,
p.80, p.88)

11

ねむの花 (nemu nohana) (p.85)(flower of) a silk tree

hibiscus (p.84)

12

着物 (kimono) (p.95)

kimonoclothes (p.94)
4)13

来来軒 (rairaiken)(p.111)

Not found

14

シュウマイ (shumai)(p.111)

Not found 5 )Chow Mein (p.110)

15

焼酎 (shochu) (p.113)

gin (p.112)

16

小春日和 (koharubiyori)(p.187)a clear liquor (distilledfrom sweet potatoes,
rice, buckwheat, etc.)
warm autumn weather

17簾 (sudare) (p.201)

18

松茸 (matsutake)(p.211)a reed screen, bamboo
blindmatsutake mushroom

China Mansions(p.110)Indian summer(p.186)porch blind (p.200)
mushroom (p.210)

1) Dazai. O., Shayo (The Setting Sun), Modern Japanese Literature English/Japanese
Bilingual Collection 8. Tokyo: Hara Shobo, 1965.
2) Kenkyusha’s Japanese-English Dictionary. Tokyo: Kenkyusha, 1996.
3) “ヨイトマケ(yoitomake)” means “levelling the ground by raising and lowering a heavy
hammer.” (Sanseido’s Japanese Dictionary)4) “来来軒 (rairaiken)” is a typical name of Chinese restaurant in Japan.
5) “シュウマイ(shumai)“ is a popular Chinese dish eaten in Japan.

63